id	sid	tid	token	lemma	pos
easat-3404	1	1	edelweiss	edelweiss	PROPN
easat-3404	1	2	applied	apply	VERB
easat-3404	1	3	science	science	NOUN
easat-3404	1	4	and	and	CCONJ
easat-3404	1	5	technology	technology	NOUN
easat-3404	1	6	issn	issn	PROPN
easat-3404	1	7	:	:	PUNCT
easat-3404	1	8	2576	2576	NUM
easat-3404	1	9	-	-	SYM
easat-3404	1	10	8484	8484	NUM
easat-3404	1	11	vol	vol	NOUN
easat-3404	1	12	.	.	PROPN
easat-3404	1	13	8	8	NUM
easat-3404	1	14	,	,	PUNCT
easat-3404	1	15	no	no	INTJ
easat-3404	1	16	.	.	NOUN
easat-3404	1	17	6	6	NUM
easat-3404	1	18	,	,	PUNCT
easat-3404	1	19	6498	6498	NUM
easat-3404	1	20	-	-	SYM
easat-3404	1	21	6516	6516	NUM
easat-3404	1	22	2024	2024	NUM
easat-3404	1	23	publisher	publisher	NOUN
easat-3404	1	24	:	:	PUNCT
easat-3404	1	25	learning	learn	VERB
easat-3404	1	26	gate	gate	NOUN
easat-3404	1	27	doi	doi	PROPN
easat-3404	1	28	:	:	PUNCT
easat-3404	1	29	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	1	30	©	©	PROPN
easat-3404	1	31	2024	2024	NUM
easat-3404	1	32	by	by	ADP
easat-3404	1	33	the	the	DET
easat-3404	1	34	authors	author	NOUN
easat-3404	1	35	;	;	PUNCT
easat-3404	1	36	licensee	licensee	PROPN
easat-3404	1	37	learning	learning	NOUN
easat-3404	1	38	gate	gate	NOUN
easat-3404	1	39	©	©	PROPN
easat-3404	1	40	2024	2024	NUM
easat-3404	1	41	by	by	ADP
easat-3404	1	42	the	the	DET
easat-3404	1	43	authors	author	NOUN
easat-3404	1	44	;	;	PUNCT
easat-3404	1	45	licensee	licensee	PROPN
easat-3404	1	46	learning	learn	VERB
easat-3404	1	47	gate	gate	NOUN
easat-3404	1	48	*	*	PUNCT
easat-3404	1	49	correspondence	correspondence	NOUN
easat-3404	1	50	:	:	PUNCT
easat-3404	1	51	seaam.masud@gmail.com	seaam.masud@gmail.com	X
easat-3404	1	52	artificial	artificial	ADJ
easat-3404	1	53	intelligence	intelligence	NOUN
easat-3404	1	54	in	in	ADP
easat-3404	1	55	digital	digital	ADJ
easat-3404	1	56	marketing	marketing	NOUN
easat-3404	1	57	automation	automation	NOUN
easat-3404	1	58	:	:	PUNCT
easat-3404	1	59	enhancing	enhance	VERB
easat-3404	1	60	personalization	personalization	NOUN
easat-3404	1	61	,	,	PUNCT
easat-3404	1	62	predictive	predictive	ADJ
easat-3404	1	63	analytics	analytic	NOUN
easat-3404	1	64	,	,	PUNCT
easat-3404	1	65	and	and	CCONJ
easat-3404	1	66	ethical	ethical	ADJ
easat-3404	1	67	integration	integration	NOUN
easat-3404	1	68	md	md	PROPN
easat-3404	1	69	ahadul	ahadul	PROPN
easat-3404	1	70	islam1	islam1	PROPN
easat-3404	1	71	,	,	PUNCT
easat-3404	1	72	shafiqul	shafiqul	NOUN
easat-3404	1	73	islam	islam	PROPN
easat-3404	1	74	fakir2	fakir2	PROPN
easat-3404	1	75	,	,	PUNCT
easat-3404	1	76	seaam	seaam	PROPN
easat-3404	1	77	bin	bin	PROPN
easat-3404	1	78	masud3	masud3	PROPN
easat-3404	1	79	*	*	PROPN
easat-3404	1	80	,	,	PUNCT
easat-3404	1	81	md	md	PROPN
easat-3404	1	82	.	.	PROPN
easat-3404	1	83	deluar	deluar	PROPN
easat-3404	1	84	hossen4	hossen4	PROPN
easat-3404	1	85	,	,	PUNCT
easat-3404	1	86	md	md	PROPN
easat-3404	1	87	tariqul	tariqul	PROPN
easat-3404	1	88	islam5	islam5	PROPN
easat-3404	1	89	,	,	PUNCT
easat-3404	1	90	md	md	PROPN
easat-3404	1	91	rafiuddin	rafiuddin	VERB
easat-3404	1	92	siddiky6	siddiky6	VERB
easat-3404	1	93	1msc	1msc	PROPN
easat-3404	1	94	in	in	ADP
easat-3404	1	95	digital	digital	ADJ
easat-3404	1	96	marketing	marketing	NOUN
easat-3404	1	97	analytics	analytic	NOUN
easat-3404	1	98	,	,	PUNCT
easat-3404	1	99	montclair	montclair	PROPN
easat-3404	1	100	state	state	PROPN
easat-3404	1	101	university	university	PROPN
easat-3404	1	102	,	,	PUNCT
easat-3404	1	103	new	new	PROPN
easat-3404	1	104	jersey	jersey	PROPN
easat-3404	1	105	,	,	PUNCT
easat-3404	1	106	united	united	PROPN
easat-3404	1	107	states	states	PROPN
easat-3404	1	108	,	,	PUNCT
easat-3404	1	109	ahadulislam.du@gmail.com	ahadulislam.du@gmail.com	PROPN
easat-3404	1	110	(	(	PUNCT
easat-3404	1	111	m.a.i	m.a.i	PROPN
easat-3404	1	112	.	.	PUNCT
easat-3404	1	113	)	)	PUNCT
easat-3404	1	114	.	.	PUNCT
easat-3404	2	1	2department	2department	NUM
easat-3404	2	2	of	of	ADP
easat-3404	2	3	tourism	tourism	NOUN
easat-3404	2	4	and	and	CCONJ
easat-3404	2	5	hospitality	hospitality	NOUN
easat-3404	2	6	management	management	NOUN
easat-3404	2	7	,	,	PUNCT
easat-3404	2	8	university	university	NOUN
easat-3404	2	9	of	of	ADP
easat-3404	2	10	dhaka	dhaka	PROPN
easat-3404	2	11	,	,	PUNCT
easat-3404	2	12	dhaka	dhaka	PROPN
easat-3404	2	13	,	,	PUNCT
easat-3404	2	14	bangladesh	bangladesh	PROPN
easat-3404	2	15	;	;	PUNCT
easat-3404	2	16	shafiqfakir.du@gmail.com	shafiqfakir.du@gmail.com	PROPN
easat-3404	2	17	(	(	PUNCT
easat-3404	2	18	s.i.f	s.i.f	NOUN
easat-3404	2	19	.	.	PUNCT
easat-3404	2	20	)	)	PUNCT
easat-3404	3	1	3m.s	3m.s	NUM
easat-3404	3	2	.	.	PUNCT
easat-3404	4	1	in	in	ADP
easat-3404	4	2	information	information	NOUN
easat-3404	4	3	technology	technology	NOUN
easat-3404	4	4	project	project	NOUN
easat-3404	4	5	management	management	NOUN
easat-3404	4	6	,	,	PUNCT
easat-3404	4	7	wilmington	wilmington	PROPN
easat-3404	4	8	university	university	PROPN
easat-3404	4	9	,	,	PUNCT
easat-3404	4	10	new	new	ADJ
easat-3404	4	11	castle	castle	NOUN
easat-3404	4	12	,	,	PUNCT
easat-3404	4	13	delaware	delaware	PROPN
easat-3404	4	14	,	,	PUNCT
easat-3404	4	15	united	united	PROPN
easat-3404	4	16	states	states	PROPN
easat-3404	4	17	;	;	PUNCT
easat-3404	4	18	seaam.masud@gmail.com	seaam.masud@gmail.com	X
easat-3404	4	19	(	(	PUNCT
easat-3404	4	20	s.b.m	s.b.m	PROPN
easat-3404	4	21	.	.	PUNCT
easat-3404	4	22	)	)	PUNCT
easat-3404	5	1	4master	4master	NUM
easat-3404	5	2	of	of	ADP
easat-3404	5	3	business	business	NOUN
easat-3404	5	4	administration	administration	NOUN
easat-3404	5	5	in	in	ADP
easat-3404	5	6	business	business	NOUN
easat-3404	5	7	analytics	analytic	NOUN
easat-3404	5	8	(	(	PUNCT
easat-3404	5	9	mba	mba	NOUN
easat-3404	5	10	-	-	PUNCT
easat-3404	5	11	ban	ban	NOUN
easat-3404	5	12	)	)	PUNCT
easat-3404	5	13	,	,	PUNCT
easat-3404	5	14	international	international	ADJ
easat-3404	5	15	american	american	PROPN
easat-3404	5	16	university	university	PROPN
easat-3404	5	17	,	,	PUNCT
easat-3404	5	18	los	los	PROPN
easat-3404	5	19	angeles	angeles	PROPN
easat-3404	5	20	main	main	ADJ
easat-3404	5	21	campus	campus	NOUN
easat-3404	5	22	,	,	PUNCT
easat-3404	5	23	los	los	PROPN
easat-3404	5	24	angeles	angeles	PROPN
easat-3404	5	25	,	,	PUNCT
easat-3404	5	26	california	california	PROPN
easat-3404	5	27	,	,	PUNCT
easat-3404	5	28	united	united	PROPN
easat-3404	5	29	states	states	PROPN
easat-3404	5	30	,	,	PUNCT
easat-3404	5	31	deluar600626@gmail.com	deluar600626@gmail.com	X
easat-3404	6	1	(	(	PUNCT
easat-3404	6	2	m.d.h	m.d.h	PROPN
easat-3404	6	3	.	.	PUNCT
easat-3404	6	4	)	)	PUNCT
easat-3404	7	1	5department	5department	NUM
easat-3404	7	2	of	of	ADP
easat-3404	7	3	management	management	NOUN
easat-3404	7	4	studies	study	NOUN
easat-3404	7	5	,	,	PUNCT
easat-3404	7	6	patuakhali	patuakhali	VERB
easat-3404	7	7	science	science	NOUN
easat-3404	7	8	and	and	CCONJ
easat-3404	7	9	technology	technology	PROPN
easat-3404	7	10	university	university	NOUN
easat-3404	7	11	,	,	PUNCT
easat-3404	7	12	dumki	dumki	NOUN
easat-3404	7	13	,	,	PUNCT
easat-3404	7	14	patuakhali-8602	patuakhali-8602	NOUN
easat-3404	7	15	,	,	PUNCT
easat-3404	7	16	bangladesh	bangladesh	NOUN
easat-3404	7	17	;	;	PUNCT
easat-3404	7	18	tareq.islam@pstu.ac.bd	tareq.islam@pstu.ac.bd	NUM
easat-3404	7	19	(	(	PUNCT
easat-3404	7	20	m.t.i	m.t.i	NOUN
easat-3404	7	21	.	.	PUNCT
easat-3404	7	22	)	)	PUNCT
easat-3404	8	1	6master	6master	NUM
easat-3404	8	2	’s	’s	NOUN
easat-3404	8	3	of	of	ADP
easat-3404	8	4	science	science	NOUN
easat-3404	8	5	in	in	ADP
easat-3404	8	6	information	information	NOUN
easat-3404	8	7	systems	system	NOUN
easat-3404	8	8	technology	technology	NOUN
easat-3404	8	9	,	,	PUNCT
easat-3404	8	10	wilmington	wilmington	PROPN
easat-3404	8	11	university	university	PROPN
easat-3404	8	12	,	,	PUNCT
easat-3404	8	13	new	new	ADJ
easat-3404	8	14	castle	castle	NOUN
easat-3404	8	15	,	,	PUNCT
easat-3404	8	16	delaware	delaware	PROPN
easat-3404	8	17	,	,	PUNCT
easat-3404	8	18	united	united	PROPN
easat-3404	8	19	states	states	PROPN
easat-3404	8	20	;	;	PUNCT
easat-3404	8	21	mdrafiuddinsiddiky@gmail.com	mdrafiuddinsiddiky@gmail.com	X
easat-3404	8	22	(	(	PUNCT
easat-3404	8	23	m.r.s	m.r.s	NOUN
easat-3404	8	24	.	.	PUNCT
easat-3404	8	25	)	)	PUNCT
easat-3404	9	1	abstract	abstract	ADJ
easat-3404	9	2	:	:	PUNCT
easat-3404	9	3	artificial	artificial	ADJ
easat-3404	9	4	intelligence	intelligence	NOUN
easat-3404	9	5	(	(	PUNCT
easat-3404	9	6	ai	ai	PROPN
easat-3404	9	7	)	)	PUNCT
easat-3404	9	8	is	be	AUX
easat-3404	9	9	revolutionizing	revolutionize	VERB
easat-3404	9	10	digital	digital	ADJ
easat-3404	9	11	marketing	marketing	NOUN
easat-3404	9	12	automation	automation	NOUN
easat-3404	9	13	by	by	ADP
easat-3404	9	14	enhancing	enhance	VERB
easat-3404	9	15	efficiency	efficiency	NOUN
easat-3404	9	16	,	,	PUNCT
easat-3404	9	17	personalization	personalization	NOUN
easat-3404	9	18	,	,	PUNCT
easat-3404	9	19	and	and	CCONJ
easat-3404	9	20	predictive	predictive	ADJ
easat-3404	9	21	capabilities	capability	NOUN
easat-3404	9	22	.	.	PUNCT
easat-3404	10	1	this	this	DET
easat-3404	10	2	study	study	NOUN
easat-3404	10	3	examines	examine	VERB
easat-3404	10	4	the	the	DET
easat-3404	10	5	role	role	NOUN
easat-3404	10	6	of	of	ADP
easat-3404	10	7	ai	ai	VERB
easat-3404	10	8	in	in	ADP
easat-3404	10	9	transforming	transform	VERB
easat-3404	10	10	marketing	marketing	NOUN
easat-3404	10	11	practices	practice	NOUN
easat-3404	10	12	,	,	PUNCT
easat-3404	10	13	focusing	focus	VERB
easat-3404	10	14	on	on	ADP
easat-3404	10	15	its	its	PRON
easat-3404	10	16	applications	application	NOUN
easat-3404	10	17	,	,	PUNCT
easat-3404	10	18	benefits	benefit	NOUN
easat-3404	10	19	,	,	PUNCT
easat-3404	10	20	ethical	ethical	ADJ
easat-3404	10	21	considerations	consideration	NOUN
easat-3404	10	22	,	,	PUNCT
easat-3404	10	23	and	and	CCONJ
easat-3404	10	24	future	future	ADJ
easat-3404	10	25	directions	direction	NOUN
easat-3404	10	26	.	.	PUNCT
easat-3404	11	1	by	by	ADP
easat-3404	11	2	leveraging	leverage	VERB
easat-3404	11	3	ai	ai	NOUN
easat-3404	11	4	tools	tool	NOUN
easat-3404	11	5	such	such	ADJ
easat-3404	11	6	as	as	ADP
easat-3404	11	7	predictive	predictive	ADJ
easat-3404	11	8	analytics	analytic	NOUN
easat-3404	11	9	,	,	PUNCT
easat-3404	11	10	nlp	nlp	NOUN
easat-3404	11	11	,	,	PUNCT
easat-3404	11	12	and	and	CCONJ
easat-3404	11	13	chatbots	chatbot	NOUN
easat-3404	11	14	,	,	PUNCT
easat-3404	11	15	businesses	business	NOUN
easat-3404	11	16	can	can	AUX
easat-3404	11	17	achieve	achieve	VERB
easat-3404	11	18	improved	improved	ADJ
easat-3404	11	19	customer	customer	NOUN
easat-3404	11	20	segmentation	segmentation	NOUN
easat-3404	11	21	,	,	PUNCT
easat-3404	11	22	content	content	NOUN
easat-3404	11	23	personalization	personalization	NOUN
easat-3404	11	24	,	,	PUNCT
easat-3404	11	25	and	and	CCONJ
easat-3404	11	26	campaign	campaign	NOUN
easat-3404	11	27	optimization	optimization	NOUN
easat-3404	11	28	in	in	ADP
easat-3404	11	29	marketing	marketing	NOUN
easat-3404	11	30	strategies	strategy	NOUN
easat-3404	11	31	.	.	PUNCT
easat-3404	12	1	secondary	secondary	ADJ
easat-3404	12	2	data	datum	NOUN
easat-3404	12	3	from	from	ADP
easat-3404	12	4	journals	journal	NOUN
easat-3404	12	5	,	,	PUNCT
easat-3404	12	6	articles	article	NOUN
easat-3404	12	7	,	,	PUNCT
easat-3404	12	8	and	and	CCONJ
easat-3404	12	9	conference	conference	NOUN
easat-3404	12	10	papers	paper	NOUN
easat-3404	12	11	were	be	AUX
easat-3404	12	12	synthesized	synthesize	VERB
easat-3404	12	13	to	to	PART
easat-3404	12	14	provide	provide	VERB
easat-3404	12	15	insights	insight	NOUN
easat-3404	12	16	into	into	ADP
easat-3404	12	17	ai	ai	PROPN
easat-3404	12	18	's	's	PART
easat-3404	12	19	impact	impact	NOUN
easat-3404	12	20	on	on	ADP
easat-3404	12	21	digital	digital	ADJ
easat-3404	12	22	marketing	marketing	NOUN
easat-3404	12	23	automation	automation	NOUN
easat-3404	12	24	.	.	PUNCT
easat-3404	13	1	a	a	DET
easat-3404	13	2	systematic	systematic	ADJ
easat-3404	13	3	literature	literature	NOUN
easat-3404	13	4	review	review	NOUN
easat-3404	13	5	utilizing	utilize	VERB
easat-3404	13	6	the	the	DET
easat-3404	13	7	prisma	prisma	NOUN
easat-3404	13	8	methodology	methodology	NOUN
easat-3404	13	9	initially	initially	ADV
easat-3404	13	10	identified	identify	VERB
easat-3404	13	11	2,850	2,850	NUM
easat-3404	13	12	records	record	NOUN
easat-3404	13	13	from	from	ADP
easat-3404	13	14	database	database	NOUN
easat-3404	13	15	searches	search	NOUN
easat-3404	13	16	.	.	PUNCT
easat-3404	14	1	following	follow	VERB
easat-3404	14	2	the	the	DET
easat-3404	14	3	removal	removal	NOUN
easat-3404	14	4	of	of	ADP
easat-3404	14	5	duplicates	duplicate	NOUN
easat-3404	14	6	and	and	CCONJ
easat-3404	14	7	non	non	ADJ
easat-3404	14	8	-	-	ADJ
easat-3404	14	9	relevant	relevant	ADJ
easat-3404	14	10	studies	study	NOUN
easat-3404	14	11	,	,	PUNCT
easat-3404	14	12	1,035	1,035	NUM
easat-3404	14	13	records	record	NOUN
easat-3404	14	14	were	be	AUX
easat-3404	14	15	screened	screen	VERB
easat-3404	14	16	for	for	ADP
easat-3404	14	17	eligibility	eligibility	NOUN
easat-3404	14	18	based	base	VERB
easat-3404	14	19	on	on	ADP
easat-3404	14	20	defined	define	VERB
easat-3404	14	21	criteria	criterion	NOUN
easat-3404	14	22	,	,	PUNCT
easat-3404	14	23	resulting	result	VERB
easat-3404	14	24	in	in	ADP
easat-3404	14	25	the	the	DET
easat-3404	14	26	inclusion	inclusion	NOUN
easat-3404	14	27	of	of	ADP
easat-3404	14	28	150	150	NUM
easat-3404	14	29	relevant	relevant	ADJ
easat-3404	14	30	studies	study	NOUN
easat-3404	14	31	and	and	CCONJ
easat-3404	14	32	25	25	NUM
easat-3404	14	33	high	high	ADJ
easat-3404	14	34	-	-	PUNCT
easat-3404	14	35	quality	quality	NOUN
easat-3404	14	36	reports	report	NOUN
easat-3404	14	37	for	for	ADP
easat-3404	14	38	detailed	detailed	ADJ
easat-3404	14	39	analysis	analysis	NOUN
easat-3404	14	40	.	.	PUNCT
easat-3404	15	1	this	this	DET
easat-3404	15	2	robust	robust	ADJ
easat-3404	15	3	approach	approach	NOUN
easat-3404	15	4	ensured	ensure	VERB
easat-3404	15	5	the	the	DET
easat-3404	15	6	inclusion	inclusion	NOUN
easat-3404	15	7	of	of	ADP
easat-3404	15	8	high	high	ADJ
easat-3404	15	9	-	-	PUNCT
easat-3404	15	10	quality	quality	NOUN
easat-3404	15	11	research	research	NOUN
easat-3404	15	12	,	,	PUNCT
easat-3404	15	13	minimizing	minimize	VERB
easat-3404	15	14	biases	bias	NOUN
easat-3404	15	15	.	.	PUNCT
easat-3404	16	1	the	the	DET
easat-3404	16	2	findings	finding	NOUN
easat-3404	16	3	reveal	reveal	VERB
easat-3404	16	4	that	that	PRON
easat-3404	16	5	ai	ai	AUX
easat-3404	16	6	enhances	enhance	VERB
easat-3404	16	7	digital	digital	ADJ
easat-3404	16	8	marketing	marketing	NOUN
easat-3404	16	9	by	by	ADP
easat-3404	16	10	streamlining	streamline	VERB
easat-3404	16	11	processes	process	NOUN
easat-3404	16	12	,	,	PUNCT
easat-3404	16	13	automating	automate	VERB
easat-3404	16	14	repetitive	repetitive	ADJ
easat-3404	16	15	tasks	task	NOUN
easat-3404	16	16	,	,	PUNCT
easat-3404	16	17	and	and	CCONJ
easat-3404	16	18	delivering	deliver	VERB
easat-3404	16	19	hyper	hyper	ADJ
easat-3404	16	20	-	-	ADJ
easat-3404	16	21	personalized	personalized	ADJ
easat-3404	16	22	customer	customer	NOUN
easat-3404	16	23	experiences	experience	NOUN
easat-3404	16	24	.	.	PUNCT
easat-3404	17	1	predictive	predictive	ADJ
easat-3404	17	2	analytics	analytic	NOUN
easat-3404	17	3	helps	help	VERB
easat-3404	17	4	anticipate	anticipate	VERB
easat-3404	17	5	consumer	consumer	NOUN
easat-3404	17	6	behavior	behavior	NOUN
easat-3404	17	7	,	,	PUNCT
easat-3404	17	8	while	while	SCONJ
easat-3404	17	9	chatbots	chatbot	NOUN
easat-3404	17	10	improve	improve	VERB
easat-3404	17	11	real	real	ADJ
easat-3404	17	12	-	-	PUNCT
easat-3404	17	13	time	time	NOUN
easat-3404	17	14	customer	customer	NOUN
easat-3404	17	15	engagement	engagement	NOUN
easat-3404	17	16	.	.	PUNCT
easat-3404	18	1	however	however	ADV
easat-3404	18	2	,	,	PUNCT
easat-3404	18	3	challenges	challenge	NOUN
easat-3404	18	4	such	such	ADJ
easat-3404	18	5	as	as	ADP
easat-3404	18	6	data	data	NOUN
easat-3404	18	7	privacy	privacy	NOUN
easat-3404	18	8	,	,	PUNCT
easat-3404	18	9	algorithmic	algorithmic	ADJ
easat-3404	18	10	bias	bias	NOUN
easat-3404	18	11	,	,	PUNCT
easat-3404	18	12	and	and	CCONJ
easat-3404	18	13	the	the	DET
easat-3404	18	14	high	high	ADJ
easat-3404	18	15	costs	cost	NOUN
easat-3404	18	16	of	of	ADP
easat-3404	18	17	ai	ai	ADJ
easat-3404	18	18	adoption	adoption	NOUN
easat-3404	18	19	persist	persist	VERB
easat-3404	18	20	.	.	PUNCT
easat-3404	19	1	ai	ai	VERB
easat-3404	19	2	adoption	adoption	NOUN
easat-3404	19	3	allows	allow	VERB
easat-3404	19	4	businesses	business	NOUN
easat-3404	19	5	to	to	PART
easat-3404	19	6	make	make	VERB
easat-3404	19	7	data	data	NOUN
easat-3404	19	8	-	-	PUNCT
easat-3404	19	9	driven	drive	VERB
easat-3404	19	10	decisions	decision	NOUN
easat-3404	19	11	,	,	PUNCT
easat-3404	19	12	improve	improve	VERB
easat-3404	19	13	customer	customer	NOUN
easat-3404	19	14	retention	retention	NOUN
easat-3404	19	15	,	,	PUNCT
easat-3404	19	16	and	and	CCONJ
easat-3404	19	17	maximize	maximize	VERB
easat-3404	19	18	return	return	NOUN
easat-3404	19	19	on	on	ADP
easat-3404	19	20	investment	investment	NOUN
easat-3404	19	21	.	.	PUNCT
easat-3404	20	1	ethical	ethical	ADJ
easat-3404	20	2	ai	ai	PROPN
easat-3404	20	3	practices	practice	NOUN
easat-3404	20	4	,	,	PUNCT
easat-3404	20	5	such	such	ADJ
easat-3404	20	6	as	as	ADP
easat-3404	20	7	transparency	transparency	NOUN
easat-3404	20	8	and	and	CCONJ
easat-3404	20	9	algorithm	algorithm	NOUN
easat-3404	20	10	fairness	fairness	NOUN
easat-3404	20	11	,	,	PUNCT
easat-3404	20	12	are	be	AUX
easat-3404	20	13	essential	essential	ADJ
easat-3404	20	14	for	for	ADP
easat-3404	20	15	maintaining	maintain	VERB
easat-3404	20	16	consumer	consumer	NOUN
easat-3404	20	17	trust	trust	NOUN
easat-3404	20	18	.	.	PUNCT
easat-3404	21	1	the	the	DET
easat-3404	21	2	study	study	NOUN
easat-3404	21	3	primarily	primarily	ADV
easat-3404	21	4	focuses	focus	VERB
easat-3404	21	5	on	on	ADP
easat-3404	21	6	existing	exist	VERB
easat-3404	21	7	literature	literature	NOUN
easat-3404	21	8	,	,	PUNCT
easat-3404	21	9	with	with	ADP
easat-3404	21	10	limited	limited	ADJ
easat-3404	21	11	empirical	empirical	ADJ
easat-3404	21	12	validation	validation	NOUN
easat-3404	21	13	.	.	PUNCT
easat-3404	22	1	future	future	ADJ
easat-3404	22	2	research	research	NOUN
easat-3404	22	3	should	should	AUX
easat-3404	22	4	explore	explore	VERB
easat-3404	22	5	long	long	ADJ
easat-3404	22	6	-	-	PUNCT
easat-3404	22	7	term	term	NOUN
easat-3404	22	8	effects	effect	NOUN
easat-3404	22	9	of	of	ADP
easat-3404	22	10	ai	ai	NOUN
easat-3404	22	11	-	-	PUNCT
easat-3404	22	12	driven	drive	VERB
easat-3404	22	13	marketing	marketing	NOUN
easat-3404	22	14	on	on	ADP
easat-3404	22	15	consumer	consumer	NOUN
easat-3404	22	16	behavior	behavior	NOUN
easat-3404	22	17	and	and	CCONJ
easat-3404	22	18	investigate	investigate	VERB
easat-3404	22	19	its	its	PRON
easat-3404	22	20	integration	integration	NOUN
easat-3404	22	21	with	with	ADP
easat-3404	22	22	emerging	emerge	VERB
easat-3404	22	23	technologies	technology	NOUN
easat-3404	22	24	like	like	ADP
easat-3404	22	25	the	the	DET
easat-3404	22	26	internet	internet	NOUN
easat-3404	22	27	of	of	ADP
easat-3404	22	28	things	thing	NOUN
easat-3404	22	29	(	(	PUNCT
easat-3404	22	30	iot	iot	NOUN
easat-3404	22	31	)	)	PUNCT
easat-3404	22	32	and	and	CCONJ
easat-3404	22	33	blockchain	blockchain	PROPN
easat-3404	22	34	.	.	PUNCT
easat-3404	23	1	additionally	additionally	ADV
easat-3404	23	2	,	,	PUNCT
easat-3404	23	3	tailored	tailor	VERB
easat-3404	23	4	ai	ai	VERB
easat-3404	23	5	solutions	solution	NOUN
easat-3404	23	6	for	for	ADP
easat-3404	23	7	smes	sme	NOUN
easat-3404	23	8	and	and	CCONJ
easat-3404	23	9	under	under	ADV
easat-3404	23	10	-	-	PUNCT
easat-3404	23	11	researched	research	VERB
easat-3404	23	12	areas	area	NOUN
easat-3404	23	13	,	,	PUNCT
easat-3404	23	14	such	such	ADJ
easat-3404	23	15	as	as	ADP
easat-3404	23	16	b2b	b2b	NOUN
easat-3404	23	17	marketing	marketing	NOUN
easat-3404	23	18	,	,	PUNCT
easat-3404	23	19	are	be	AUX
easat-3404	23	20	critical	critical	ADJ
easat-3404	23	21	for	for	ADP
easat-3404	23	22	inclusive	inclusive	ADJ
easat-3404	23	23	growth	growth	NOUN
easat-3404	23	24	.	.	PUNCT
easat-3404	24	1	keywords	keyword	NOUN
easat-3404	24	2	:	:	PUNCT
easat-3404	24	3	artificial	artificial	ADJ
easat-3404	24	4	intelligence	intelligence	NOUN
easat-3404	24	5	(	(	PUNCT
easat-3404	24	6	ai	ai	NOUN
easat-3404	24	7	)	)	PUNCT
easat-3404	24	8	,	,	PUNCT
easat-3404	24	9	chatbots	chatbot	NOUN
easat-3404	24	10	and	and	CCONJ
easat-3404	24	11	nlp	nlp	NOUN
easat-3404	24	12	,	,	PUNCT
easat-3404	24	13	customer	customer	NOUN
easat-3404	24	14	personalization	personalization	NOUN
easat-3404	24	15	,	,	PUNCT
easat-3404	24	16	digital	digital	ADJ
easat-3404	24	17	marketing	marketing	NOUN
easat-3404	24	18	automation	automation	NOUN
easat-3404	24	19	,	,	PUNCT
easat-3404	24	20	ethical	ethical	ADJ
easat-3404	24	21	ai	ai	NOUN
easat-3404	24	22	practices	practice	NOUN
easat-3404	24	23	,	,	PUNCT
easat-3404	24	24	marketing	marketing	NOUN
easat-3404	24	25	innovation	innovation	NOUN
easat-3404	24	26	,	,	PUNCT
easat-3404	24	27	prisma	prisma	PROPN
easat-3404	24	28	,	,	PUNCT
easat-3404	24	29	predictive	predictive	ADJ
easat-3404	24	30	analytics	analytic	NOUN
easat-3404	24	31	,	,	PUNCT
easat-3404	24	32	https://orcid.org/0009-0003-5983-9249	https://orcid.org/0009-0003-5983-9249	X
easat-3404	24	33	https://orcid.org/0009-0008-4162-1686	https://orcid.org/0009-0008-4162-1686	NOUN
easat-3404	24	34	https://orcid.org/0009-0001-3725-4042	https://orcid.org/0009-0001-3725-4042	PROPN
easat-3404	24	35	https://orcid.org/0009-0003-8527-8625	https://orcid.org/0009-0003-8527-8625	PROPN
easat-3404	24	36	https://orcid.org/0000-0003-1187-649x	https://orcid.org/0000-0003-1187-649x	PROPN
easat-3404	25	1	https://orcid.org/0009-0006-6528-6486	https://orcid.org/0009-0006-6528-6486	PROPN
easat-3404	25	2	6499	6499	NUM
easat-3404	25	3	edelweiss	edelweiss	PROPN
easat-3404	25	4	applied	apply	VERB
easat-3404	25	5	science	science	NOUN
easat-3404	25	6	and	and	CCONJ
easat-3404	25	7	technology	technology	NOUN
easat-3404	25	8	issn	issn	PROPN
easat-3404	25	9	:	:	PUNCT
easat-3404	25	10	2576	2576	NUM
easat-3404	25	11	-	-	SYM
easat-3404	25	12	8484	8484	NUM
easat-3404	25	13	vol	vol	NOUN
easat-3404	25	14	.	.	PROPN
easat-3404	25	15	8	8	NUM
easat-3404	25	16	,	,	PUNCT
easat-3404	25	17	no	no	INTJ
easat-3404	25	18	.	.	NOUN
easat-3404	25	19	6	6	NUM
easat-3404	25	20	:	:	SYM
easat-3404	25	21	6498	6498	NUM
easat-3404	25	22	-	-	SYM
easat-3404	25	23	6516	6516	NUM
easat-3404	25	24	,	,	PUNCT
easat-3404	25	25	2024	2024	NUM
easat-3404	25	26	doi	doi	NOUN
easat-3404	25	27	:	:	PUNCT
easat-3404	25	28	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	25	29	©	©	PROPN
easat-3404	25	30	2024	2024	NUM
easat-3404	25	31	by	by	ADP
easat-3404	25	32	the	the	DET
easat-3404	25	33	author	author	NOUN
easat-3404	25	34	;	;	PUNCT
easat-3404	25	35	licensee	licensee	PROPN
easat-3404	25	36	learning	learning	NOUN
easat-3404	25	37	gate	gate	NOUN
easat-3404	25	38	1	1	NUM
easat-3404	25	39	.	.	PUNCT
easat-3404	26	1	introduction	introduction	NOUN
easat-3404	26	2	in	in	ADP
easat-3404	26	3	the	the	DET
easat-3404	26	4	rapidly	rapidly	ADV
easat-3404	26	5	evolving	evolve	VERB
easat-3404	26	6	digital	digital	ADJ
easat-3404	26	7	landscape	landscape	NOUN
easat-3404	26	8	,	,	PUNCT
easat-3404	26	9	artificial	artificial	ADJ
easat-3404	26	10	intelligence	intelligence	NOUN
easat-3404	26	11	(	(	PUNCT
easat-3404	26	12	ai	ai	NOUN
easat-3404	26	13	)	)	PUNCT
easat-3404	26	14	has	have	AUX
easat-3404	26	15	become	become	VERB
easat-3404	26	16	a	a	DET
easat-3404	26	17	transformative	transformative	ADJ
easat-3404	26	18	force	force	NOUN
easat-3404	26	19	in	in	ADP
easat-3404	26	20	multiple	multiple	ADJ
easat-3404	26	21	sectors	sector	NOUN
easat-3404	26	22	(	(	PUNCT
easat-3404	26	23	hossain	hossain	PROPN
easat-3404	26	24	et	et	PROPN
easat-3404	26	25	al	al	PROPN
easat-3404	26	26	.	.	PROPN
easat-3404	26	27	,	,	PUNCT
easat-3404	26	28	2024	2024	NUM
easat-3404	26	29	)	)	PUNCT
easat-3404	26	30	,	,	PUNCT
easat-3404	26	31	with	with	ADP
easat-3404	26	32	digital	digital	ADJ
easat-3404	26	33	marketing	marketing	NOUN
easat-3404	26	34	being	be	AUX
easat-3404	26	35	a	a	DET
easat-3404	26	36	key	key	ADJ
easat-3404	26	37	beneficiary	beneficiary	NOUN
easat-3404	26	38	(	(	PUNCT
easat-3404	26	39	zaki	zaki	NOUN
easat-3404	26	40	,	,	PUNCT
easat-3404	26	41	2019	2019	NUM
easat-3404	26	42	)	)	PUNCT
easat-3404	26	43	.	.	PUNCT
easat-3404	27	1	ai	ai	AUX
easat-3404	27	2	technologies	technology	NOUN
easat-3404	27	3	have	have	AUX
easat-3404	27	4	advanced	advance	VERB
easat-3404	27	5	to	to	ADP
easat-3404	27	6	the	the	DET
easat-3404	27	7	point	point	NOUN
easat-3404	27	8	where	where	SCONJ
easat-3404	27	9	they	they	PRON
easat-3404	27	10	can	can	AUX
easat-3404	27	11	process	process	VERB
easat-3404	27	12	vast	vast	ADJ
easat-3404	27	13	amounts	amount	NOUN
easat-3404	27	14	of	of	ADP
easat-3404	27	15	data	datum	NOUN
easat-3404	27	16	,	,	PUNCT
easat-3404	27	17	recognize	recognize	VERB
easat-3404	27	18	patterns	pattern	NOUN
easat-3404	27	19	,	,	PUNCT
easat-3404	27	20	make	make	VERB
easat-3404	27	21	predictions	prediction	NOUN
easat-3404	27	22	,	,	PUNCT
easat-3404	27	23	and	and	CCONJ
easat-3404	27	24	even	even	ADV
easat-3404	27	25	make	make	VERB
easat-3404	27	26	decisions	decision	NOUN
easat-3404	27	27	with	with	ADP
easat-3404	27	28	minimal	minimal	ADJ
easat-3404	27	29	human	human	ADJ
easat-3404	27	30	intervention	intervention	NOUN
easat-3404	27	31	(	(	PUNCT
easat-3404	27	32	dwived	dwive	VERB
easat-3404	27	33	et	et	PROPN
easat-3404	27	34	al	al	PROPN
easat-3404	27	35	.	.	PROPN
easat-3404	27	36	,	,	PUNCT
easat-3404	27	37	2021	2021	NUM
easat-3404	27	38	)	)	PUNCT
easat-3404	27	39	.	.	PUNCT
easat-3404	28	1	these	these	DET
easat-3404	28	2	advancements	advancement	NOUN
easat-3404	28	3	are	be	AUX
easat-3404	28	4	revolutionizing	revolutionize	VERB
easat-3404	28	5	how	how	SCONJ
easat-3404	28	6	businesses	business	NOUN
easat-3404	28	7	interact	interact	VERB
easat-3404	28	8	with	with	ADP
easat-3404	28	9	customers	customer	NOUN
easat-3404	28	10	and	and	CCONJ
easat-3404	28	11	are	be	AUX
easat-3404	28	12	reshaping	reshape	VERB
easat-3404	28	13	marketing	marketing	NOUN
easat-3404	28	14	strategies	strategy	NOUN
easat-3404	28	15	at	at	ADP
easat-3404	28	16	a	a	DET
easat-3404	28	17	fundamental	fundamental	ADJ
easat-3404	28	18	level	level	NOUN
easat-3404	28	19	.	.	PUNCT
easat-3404	29	1	digital	digital	ADJ
easat-3404	29	2	marketing	marketing	NOUN
easat-3404	29	3	(	(	PUNCT
easat-3404	29	4	dm	dm	PROPN
easat-3404	29	5	)	)	PUNCT
easat-3404	29	6	,	,	PUNCT
easat-3404	29	7	characterized	characterize	VERB
easat-3404	29	8	by	by	ADP
easat-3404	29	9	its	its	PRON
easat-3404	29	10	dependence	dependence	NOUN
easat-3404	29	11	on	on	ADP
easat-3404	29	12	real	real	ADJ
easat-3404	29	13	-	-	PUNCT
easat-3404	29	14	time	time	NOUN
easat-3404	29	15	data	datum	NOUN
easat-3404	29	16	and	and	CCONJ
easat-3404	29	17	customer	customer	NOUN
easat-3404	29	18	engagement	engagement	NOUN
easat-3404	29	19	,	,	PUNCT
easat-3404	29	20	stands	stand	VERB
easat-3404	29	21	to	to	PART
easat-3404	29	22	benefit	benefit	VERB
easat-3404	29	23	immensely	immensely	ADV
easat-3404	29	24	from	from	ADP
easat-3404	29	25	the	the	DET
easat-3404	29	26	capabilities	capability	NOUN
easat-3404	29	27	that	that	PRON
easat-3404	29	28	ai	ai	VERB
easat-3404	29	29	offers	offer	NOUN
easat-3404	29	30	(	(	PUNCT
easat-3404	29	31	ziakis	ziakis	PROPN
easat-3404	29	32	,	,	PUNCT
easat-3404	29	33	&	&	CCONJ
easat-3404	29	34	vlachopoulou	vlachopoulou	NOUN
easat-3404	29	35	,	,	PUNCT
easat-3404	29	36	2023	2023	NUM
easat-3404	29	37	)	)	PUNCT
easat-3404	29	38	.	.	PUNCT
easat-3404	30	1	from	from	ADP
easat-3404	30	2	predictive	predictive	ADJ
easat-3404	30	3	analytics	analytic	NOUN
easat-3404	30	4	and	and	CCONJ
easat-3404	30	5	machine	machine	NOUN
easat-3404	30	6	learning	learn	VERB
easat-3404	30	7	algorithms	algorithm	NOUN
easat-3404	30	8	to	to	ADP
easat-3404	30	9	the	the	DET
easat-3404	30	10	automation	automation	NOUN
easat-3404	30	11	of	of	ADP
easat-3404	30	12	routine	routine	ADJ
easat-3404	30	13	tasks	task	NOUN
easat-3404	30	14	,	,	PUNCT
easat-3404	30	15	ai	ai	VERB
easat-3404	30	16	promises	promise	NOUN
easat-3404	30	17	to	to	PART
easat-3404	30	18	streamline	streamline	VERB
easat-3404	30	19	processes	process	NOUN
easat-3404	30	20	,	,	PUNCT
easat-3404	30	21	optimize	optimize	NOUN
easat-3404	30	22	strategies	strategy	NOUN
easat-3404	30	23	,	,	PUNCT
easat-3404	30	24	and	and	CCONJ
easat-3404	30	25	deliver	deliver	VERB
easat-3404	30	26	more	more	ADJ
easat-3404	30	27	personalized	personalized	ADJ
easat-3404	30	28	experiences	experience	NOUN
easat-3404	30	29	to	to	ADP
easat-3404	30	30	consumers	consumer	NOUN
easat-3404	30	31	(	(	PUNCT
easat-3404	30	32	uddin	uddin	PROPN
easat-3404	30	33	et	et	PROPN
easat-3404	30	34	al	al	PROPN
easat-3404	30	35	.	.	PROPN
easat-3404	30	36	,	,	PUNCT
easat-3404	30	37	2024	2024	NUM
easat-3404	30	38	)	)	PUNCT
easat-3404	30	39	.	.	PUNCT
easat-3404	31	1	the	the	DET
easat-3404	31	2	integration	integration	NOUN
easat-3404	31	3	of	of	ADP
easat-3404	31	4	ai	ai	VERB
easat-3404	31	5	into	into	ADP
easat-3404	31	6	dm	dm	PROPN
easat-3404	31	7	is	be	AUX
easat-3404	31	8	driven	drive	VERB
easat-3404	31	9	by	by	ADP
easat-3404	31	10	the	the	DET
easat-3404	31	11	need	need	NOUN
easat-3404	31	12	for	for	SCONJ
easat-3404	31	13	businesses	business	NOUN
easat-3404	31	14	to	to	PART
easat-3404	31	15	become	become	VERB
easat-3404	31	16	more	more	ADJ
easat-3404	31	17	data	data	NOUN
easat-3404	31	18	-	-	PUNCT
easat-3404	31	19	driven	drive	VERB
easat-3404	31	20	,	,	PUNCT
easat-3404	31	21	customer	customer	NOUN
easat-3404	31	22	-	-	PUNCT
easat-3404	31	23	centric	centric	NOUN
easat-3404	31	24	,	,	PUNCT
easat-3404	31	25	and	and	CCONJ
easat-3404	31	26	efficient	efficient	ADJ
easat-3404	31	27	(	(	PUNCT
easat-3404	31	28	uddin	uddin	PROPN
easat-3404	31	29	&	&	CCONJ
easat-3404	31	30	hossain	hossain	PROPN
easat-3404	31	31	,	,	PUNCT
easat-3404	31	32	2010	2010	NUM
easat-3404	31	33	)	)	PUNCT
easat-3404	31	34	.	.	PUNCT
easat-3404	32	1	as	as	SCONJ
easat-3404	32	2	consumers	consumer	NOUN
easat-3404	32	3	interact	interact	VERB
easat-3404	32	4	with	with	ADP
easat-3404	32	5	brands	brand	NOUN
easat-3404	32	6	across	across	ADP
easat-3404	32	7	various	various	ADJ
easat-3404	32	8	digital	digital	ADJ
easat-3404	32	9	platforms	platform	NOUN
easat-3404	32	10	,	,	PUNCT
easat-3404	32	11	they	they	PRON
easat-3404	32	12	leave	leave	VERB
easat-3404	32	13	behind	behind	ADP
easat-3404	32	14	a	a	DET
easat-3404	32	15	trail	trail	NOUN
easat-3404	32	16	of	of	ADP
easat-3404	32	17	data	datum	NOUN
easat-3404	32	18	that	that	PRON
easat-3404	32	19	ai	ai	VERB
easat-3404	32	20	systems	system	NOUN
easat-3404	32	21	can	can	AUX
easat-3404	32	22	analyze	analyze	VERB
easat-3404	32	23	to	to	PART
easat-3404	32	24	uncover	uncover	VERB
easat-3404	32	25	insights	insight	NOUN
easat-3404	32	26	(	(	PUNCT
easat-3404	32	27	sawon	sawon	VERB
easat-3404	32	28	et	et	PROPN
easat-3404	32	29	al	al	PROPN
easat-3404	32	30	.	.	PROPN
easat-3404	32	31	,	,	PUNCT
easat-3404	32	32	2024	2024	NUM
easat-3404	32	33	)	)	PUNCT
easat-3404	32	34	.	.	PUNCT
easat-3404	33	1	these	these	DET
easat-3404	33	2	insights	insight	NOUN
easat-3404	33	3	enable	enable	VERB
easat-3404	33	4	marketers	marketer	NOUN
easat-3404	33	5	to	to	PART
easat-3404	33	6	understand	understand	VERB
easat-3404	33	7	customer	customer	NOUN
easat-3404	33	8	behavior	behavior	NOUN
easat-3404	33	9	,	,	PUNCT
easat-3404	33	10	predict	predict	VERB
easat-3404	33	11	future	future	ADJ
easat-3404	33	12	actions	action	NOUN
easat-3404	33	13	,	,	PUNCT
easat-3404	33	14	and	and	CCONJ
easat-3404	33	15	deliver	deliver	VERB
easat-3404	33	16	highly	highly	ADV
easat-3404	33	17	personalized	personalize	VERB
easat-3404	33	18	content	content	NOUN
easat-3404	33	19	(	(	PUNCT
easat-3404	33	20	rahman	rahman	PROPN
easat-3404	33	21	et	et	PROPN
easat-3404	33	22	al	al	PROPN
easat-3404	33	23	.	.	PROPN
easat-3404	33	24	,	,	PUNCT
easat-3404	33	25	2024	2024	NUM
easat-3404	33	26	)	)	PUNCT
easat-3404	33	27	.	.	PUNCT
easat-3404	34	1	by	by	ADP
easat-3404	34	2	utilizing	utilize	VERB
easat-3404	34	3	ai	ai	NOUN
easat-3404	34	4	,	,	PUNCT
easat-3404	34	5	businesses	business	NOUN
easat-3404	34	6	can	can	AUX
easat-3404	34	7	improve	improve	VERB
easat-3404	34	8	their	their	PRON
easat-3404	34	9	marketing	marketing	NOUN
easat-3404	34	10	performance	performance	NOUN
easat-3404	34	11	,	,	PUNCT
easat-3404	34	12	increase	increase	VERB
easat-3404	34	13	customer	customer	NOUN
easat-3404	34	14	satisfaction	satisfaction	NOUN
easat-3404	34	15	,	,	PUNCT
easat-3404	34	16	and	and	CCONJ
easat-3404	34	17	ultimately	ultimately	ADV
easat-3404	34	18	enhance	enhance	VERB
easat-3404	34	19	their	their	PRON
easat-3404	34	20	return	return	NOUN
easat-3404	34	21	on	on	ADP
easat-3404	34	22	investment	investment	NOUN
easat-3404	34	23	(	(	PUNCT
easat-3404	34	24	roi	roi	NOUN
easat-3404	34	25	)	)	PUNCT
easat-3404	34	26	(	(	PUNCT
easat-3404	34	27	almestarihi	almestarihi	PROPN
easat-3404	34	28	et	et	PROPN
easat-3404	34	29	al	al	PROPN
easat-3404	34	30	.	.	PROPN
easat-3404	34	31	,	,	PUNCT
easat-3404	34	32	2024	2024	NUM
easat-3404	34	33	)	)	PUNCT
easat-3404	34	34	.	.	PUNCT
easat-3404	35	1	ai	ai	VERB
easat-3404	35	2	in	in	ADP
easat-3404	35	3	marketing	marketing	NOUN
easat-3404	35	4	can	can	AUX
easat-3404	35	5	be	be	AUX
easat-3404	35	6	classified	classify	VERB
easat-3404	35	7	into	into	ADP
easat-3404	35	8	several	several	ADJ
easat-3404	35	9	types	type	NOUN
easat-3404	35	10	,	,	PUNCT
easat-3404	35	11	including	include	VERB
easat-3404	35	12	mechanical	mechanical	ADJ
easat-3404	35	13	ai	ai	NOUN
easat-3404	35	14	,	,	PUNCT
easat-3404	35	15	thinking	think	VERB
easat-3404	35	16	ai	ai	VERB
easat-3404	35	17	,	,	PUNCT
easat-3404	35	18	and	and	CCONJ
easat-3404	35	19	feeling	feel	VERB
easat-3404	35	20	ai	ai	VERB
easat-3404	35	21	(	(	PUNCT
easat-3404	35	22	bhuiyan	bhuiyan	ADJ
easat-3404	35	23	,	,	PUNCT
easat-3404	35	24	2024	2024	NUM
easat-3404	35	25	;	;	PUNCT
easat-3404	36	1	rahman	rahman	PROPN
easat-3404	36	2	et	et	PROPN
easat-3404	36	3	al	al	PROPN
easat-3404	36	4	.	.	PROPN
easat-3404	36	5	,	,	PUNCT
easat-3404	36	6	2024	2024	NUM
easat-3404	36	7	)	)	PUNCT
easat-3404	36	8	.	.	PUNCT
easat-3404	37	1	these	these	DET
easat-3404	37	2	categorizations	categorization	NOUN
easat-3404	37	3	highlight	highlight	VERB
easat-3404	37	4	the	the	DET
easat-3404	37	5	different	different	ADJ
easat-3404	37	6	ways	way	NOUN
easat-3404	37	7	ai	ai	VERB
easat-3404	37	8	is	be	AUX
easat-3404	37	9	utilized	utilize	VERB
easat-3404	37	10	in	in	ADP
easat-3404	37	11	marketing	marketing	NOUN
easat-3404	37	12	strategies	strategy	NOUN
easat-3404	37	13	.	.	PUNCT
easat-3404	38	1	mechanical	mechanical	ADJ
easat-3404	38	2	ai	ai	NOUN
easat-3404	38	3	is	be	AUX
easat-3404	38	4	designed	design	VERB
easat-3404	38	5	to	to	PART
easat-3404	38	6	automate	automate	VERB
easat-3404	38	7	repetitive	repetitive	ADJ
easat-3404	38	8	tasks	task	NOUN
easat-3404	38	9	,	,	PUNCT
easat-3404	38	10	such	such	ADJ
easat-3404	38	11	as	as	ADP
easat-3404	38	12	data	data	NOUN
easat-3404	38	13	collection	collection	NOUN
easat-3404	38	14	and	and	CCONJ
easat-3404	38	15	analysis	analysis	NOUN
easat-3404	38	16	,	,	PUNCT
easat-3404	38	17	providing	provide	VERB
easat-3404	38	18	efficiency	efficiency	NOUN
easat-3404	38	19	and	and	CCONJ
easat-3404	38	20	consistency	consistency	NOUN
easat-3404	38	21	(	(	PUNCT
easat-3404	38	22	poli	poli	PROPN
easat-3404	38	23	,	,	PUNCT
easat-3404	38	24	2024	2024	NUM
easat-3404	38	25	)	)	PUNCT
easat-3404	38	26	.	.	PUNCT
easat-3404	39	1	ai	ai	AUX
easat-3404	39	2	,	,	PUNCT
easat-3404	39	3	on	on	ADP
easat-3404	39	4	the	the	DET
easat-3404	39	5	other	other	ADJ
easat-3404	39	6	hand	hand	NOUN
easat-3404	39	7	,	,	PUNCT
easat-3404	39	8	processes	process	VERB
easat-3404	39	9	unstructured	unstructured	ADJ
easat-3404	39	10	data	datum	NOUN
easat-3404	39	11	to	to	PART
easat-3404	39	12	make	make	VERB
easat-3404	39	13	decisions	decision	NOUN
easat-3404	39	14	or	or	CCONJ
easat-3404	39	15	predictions	prediction	NOUN
easat-3404	39	16	based	base	VERB
easat-3404	39	17	on	on	ADP
easat-3404	39	18	patterns	pattern	NOUN
easat-3404	39	19	identified	identify	VERB
easat-3404	39	20	in	in	ADP
easat-3404	39	21	the	the	DET
easat-3404	39	22	data	datum	NOUN
easat-3404	39	23	(	(	PUNCT
easat-3404	39	24	hossen	hossen	NOUN
easat-3404	39	25	et	et	PROPN
easat-3404	39	26	al	al	PROPN
easat-3404	39	27	.	.	PROPN
easat-3404	39	28	,	,	PUNCT
easat-3404	39	29	2024	2024	NUM
easat-3404	39	30	)	)	PUNCT
easat-3404	39	31	.	.	PUNCT
easat-3404	40	1	finally	finally	ADV
easat-3404	40	2	,	,	PUNCT
easat-3404	40	3	feeling	feel	VERB
easat-3404	40	4	ai	ai	VERB
easat-3404	40	5	is	be	AUX
easat-3404	40	6	focused	focus	VERB
easat-3404	40	7	on	on	ADP
easat-3404	40	8	understanding	understanding	NOUN
easat-3404	40	9	and	and	CCONJ
easat-3404	40	10	responding	respond	VERB
easat-3404	40	11	to	to	ADP
easat-3404	40	12	human	human	ADJ
easat-3404	40	13	emotions	emotion	NOUN
easat-3404	40	14	,	,	PUNCT
easat-3404	40	15	enabling	enable	VERB
easat-3404	40	16	brands	brand	NOUN
easat-3404	40	17	to	to	PART
easat-3404	40	18	engage	engage	VERB
easat-3404	40	19	with	with	ADP
easat-3404	40	20	customers	customer	NOUN
easat-3404	40	21	on	on	ADP
easat-3404	40	22	a	a	DET
easat-3404	40	23	deeper	deep	ADJ
easat-3404	40	24	emotional	emotional	ADJ
easat-3404	40	25	level	level	NOUN
easat-3404	40	26	through	through	ADP
easat-3404	40	27	conversational	conversational	ADJ
easat-3404	40	28	agents	agent	NOUN
easat-3404	40	29	like	like	ADP
easat-3404	40	30	chatbots	chatbot	NOUN
easat-3404	40	31	and	and	CCONJ
easat-3404	40	32	virtual	virtual	ADJ
easat-3404	40	33	assistants	assistant	NOUN
easat-3404	40	34	(	(	PUNCT
easat-3404	40	35	alabed	alabe	VERB
easat-3404	40	36	et	et	PROPN
easat-3404	40	37	al	al	PROPN
easat-3404	40	38	.	.	PROPN
easat-3404	40	39	,	,	PUNCT
easat-3404	40	40	2024	2024	NUM
easat-3404	40	41	)	)	PUNCT
easat-3404	40	42	.	.	PUNCT
easat-3404	41	1	as	as	SCONJ
easat-3404	41	2	ai	ai	PROPN
easat-3404	41	3	technologies	technology	NOUN
easat-3404	41	4	continue	continue	VERB
easat-3404	41	5	to	to	PART
easat-3404	41	6	evolve	evolve	VERB
easat-3404	41	7	,	,	PUNCT
easat-3404	41	8	their	their	PRON
easat-3404	41	9	applications	application	NOUN
easat-3404	41	10	in	in	ADP
easat-3404	41	11	dm	dm	PROPN
easat-3404	41	12	are	be	AUX
easat-3404	41	13	becoming	become	VERB
easat-3404	41	14	increasingly	increasingly	ADV
easat-3404	41	15	sophisticated	sophisticated	ADJ
easat-3404	41	16	.	.	PUNCT
easat-3404	42	1	ai	ai	AUX
easat-3404	42	2	-	-	PUNCT
easat-3404	42	3	driven	drive	VERB
easat-3404	42	4	tools	tool	NOUN
easat-3404	42	5	,	,	PUNCT
easat-3404	42	6	such	such	ADJ
easat-3404	42	7	as	as	ADP
easat-3404	42	8	automated	automate	VERB
easat-3404	42	9	customer	customer	NOUN
easat-3404	42	10	segmentation	segmentation	NOUN
easat-3404	42	11	,	,	PUNCT
easat-3404	42	12	targeted	target	VERB
easat-3404	42	13	advertising	advertising	NOUN
easat-3404	42	14	,	,	PUNCT
easat-3404	42	15	and	and	CCONJ
easat-3404	42	16	content	content	NOUN
easat-3404	42	17	personalization	personalization	NOUN
easat-3404	42	18	,	,	PUNCT
easat-3404	42	19	are	be	AUX
easat-3404	42	20	being	be	AUX
easat-3404	42	21	integrated	integrate	VERB
easat-3404	42	22	into	into	ADP
easat-3404	42	23	marketing	marketing	NOUN
easat-3404	42	24	campaigns	campaign	NOUN
easat-3404	42	25	to	to	PART
easat-3404	42	26	optimize	optimize	VERB
easat-3404	42	27	their	their	PRON
easat-3404	42	28	effectiveness	effectiveness	NOUN
easat-3404	42	29	(	(	PUNCT
easat-3404	42	30	haleem	haleem	PROPN
easat-3404	42	31	et	et	PROPN
easat-3404	42	32	al	al	PROPN
easat-3404	42	33	.	.	PROPN
easat-3404	42	34	,	,	PUNCT
easat-3404	42	35	2022	2022	NUM
easat-3404	42	36	)	)	PUNCT
easat-3404	42	37	.	.	PUNCT
easat-3404	43	1	furthermore	furthermore	ADV
easat-3404	43	2	,	,	PUNCT
easat-3404	43	3	ai	ai	VERB
easat-3404	43	4	is	be	AUX
easat-3404	43	5	playing	play	VERB
easat-3404	43	6	a	a	DET
easat-3404	43	7	pivotal	pivotal	ADJ
easat-3404	43	8	role	role	NOUN
easat-3404	43	9	in	in	ADP
easat-3404	43	10	the	the	DET
easat-3404	43	11	development	development	NOUN
easat-3404	43	12	of	of	ADP
easat-3404	43	13	customer	customer	NOUN
easat-3404	43	14	relationship	relationship	NOUN
easat-3404	43	15	management	management	NOUN
easat-3404	43	16	(	(	PUNCT
easat-3404	43	17	crm	crm	NOUN
easat-3404	43	18	)	)	PUNCT
easat-3404	43	19	systems	system	NOUN
easat-3404	43	20	,	,	PUNCT
easat-3404	43	21	enabling	enable	VERB
easat-3404	43	22	businesses	business	NOUN
easat-3404	43	23	to	to	PART
easat-3404	43	24	manage	manage	VERB
easat-3404	43	25	customer	customer	NOUN
easat-3404	43	26	interactions	interaction	NOUN
easat-3404	43	27	and	and	CCONJ
easat-3404	43	28	automate	automate	VERB
easat-3404	43	29	various	various	ADJ
easat-3404	43	30	marketing	marketing	NOUN
easat-3404	43	31	processes	process	NOUN
easat-3404	43	32	(	(	PUNCT
easat-3404	43	33	hossen	hossen	NOUN
easat-3404	43	34	,	,	PUNCT
easat-3404	43	35	2024	2024	NUM
easat-3404	43	36	)	)	PUNCT
easat-3404	43	37	.	.	PUNCT
easat-3404	44	1	these	these	DET
easat-3404	44	2	ai	ai	NOUN
easat-3404	44	3	-	-	PUNCT
easat-3404	44	4	powered	power	VERB
easat-3404	44	5	crm	crm	NOUN
easat-3404	44	6	systems	system	NOUN
easat-3404	44	7	can	can	AUX
easat-3404	44	8	help	help	VERB
easat-3404	44	9	marketers	marketer	NOUN
easat-3404	44	10	not	not	PART
easat-3404	44	11	only	only	ADV
easat-3404	44	12	collect	collect	VERB
easat-3404	44	13	and	and	CCONJ
easat-3404	44	14	organize	organize	VERB
easat-3404	44	15	customer	customer	NOUN
easat-3404	44	16	data	datum	NOUN
easat-3404	44	17	but	but	CCONJ
easat-3404	44	18	also	also	ADV
easat-3404	44	19	predict	predict	VERB
easat-3404	44	20	customer	customer	NOUN
easat-3404	44	21	needs	need	NOUN
easat-3404	44	22	and	and	CCONJ
easat-3404	44	23	behavior	behavior	NOUN
easat-3404	44	24	,	,	PUNCT
easat-3404	44	25	leading	lead	VERB
easat-3404	44	26	to	to	ADP
easat-3404	44	27	more	more	ADV
easat-3404	44	28	targeted	target	VERB
easat-3404	44	29	marketing	marketing	NOUN
easat-3404	44	30	campaigns	campaign	NOUN
easat-3404	44	31	(	(	PUNCT
easat-3404	44	32	hossain	hossain	PROPN
easat-3404	44	33	et	et	PROPN
easat-3404	44	34	al	al	PROPN
easat-3404	44	35	.	.	PROPN
easat-3404	44	36	,	,	PUNCT
easat-3404	44	37	2024	2024	NUM
easat-3404	44	38	)	)	PUNCT
easat-3404	44	39	.	.	PUNCT
easat-3404	45	1	while	while	SCONJ
easat-3404	45	2	the	the	DET
easat-3404	45	3	potential	potential	NOUN
easat-3404	45	4	of	of	ADP
easat-3404	45	5	ai	ai	NOUN
easat-3404	45	6	in	in	ADP
easat-3404	45	7	dm	dm	PROPN
easat-3404	45	8	is	be	AUX
easat-3404	45	9	vast	vast	ADJ
easat-3404	45	10	,	,	PUNCT
easat-3404	45	11	it	it	PRON
easat-3404	45	12	is	be	AUX
easat-3404	45	13	important	important	ADJ
easat-3404	45	14	to	to	PART
easat-3404	45	15	recognize	recognize	VERB
easat-3404	45	16	the	the	DET
easat-3404	45	17	challenges	challenge	NOUN
easat-3404	45	18	and	and	CCONJ
easat-3404	45	19	ethical	ethical	ADJ
easat-3404	45	20	considerations	consideration	NOUN
easat-3404	45	21	that	that	PRON
easat-3404	45	22	come	come	VERB
easat-3404	45	23	with	with	ADP
easat-3404	45	24	its	its	PRON
easat-3404	45	25	use	use	NOUN
easat-3404	45	26	(	(	PUNCT
easat-3404	45	27	milon	milon	PROPN
easat-3404	45	28	et	et	PROPN
easat-3404	45	29	al	al	PROPN
easat-3404	45	30	.	.	PROPN
easat-3404	45	31	,	,	PUNCT
easat-3404	45	32	2024	2024	NUM
easat-3404	45	33	)	)	PUNCT
easat-3404	45	34	.	.	PUNCT
easat-3404	46	1	the	the	DET
easat-3404	46	2	collection	collection	NOUN
easat-3404	46	3	and	and	CCONJ
easat-3404	46	4	processing	processing	NOUN
easat-3404	46	5	of	of	ADP
easat-3404	46	6	large	large	ADJ
easat-3404	46	7	amounts	amount	NOUN
easat-3404	46	8	of	of	ADP
easat-3404	46	9	personal	personal	ADJ
easat-3404	46	10	data	datum	NOUN
easat-3404	46	11	raise	raise	VERB
easat-3404	46	12	concerns	concern	NOUN
easat-3404	46	13	about	about	ADP
easat-3404	46	14	privacy	privacy	NOUN
easat-3404	46	15	and	and	CCONJ
easat-3404	46	16	data	datum	NOUN
easat-3404	46	17	security	security	NOUN
easat-3404	46	18	(	(	PUNCT
easat-3404	46	19	masum	masum	NOUN
easat-3404	46	20	et	et	PROPN
easat-3404	46	21	al	al	PROPN
easat-3404	46	22	.	.	PROPN
easat-3404	46	23	,	,	PUNCT
easat-3404	46	24	2024	2024	NUM
easat-3404	46	25	)	)	PUNCT
easat-3404	46	26	.	.	PUNCT
easat-3404	47	1	additionally	additionally	ADV
easat-3404	47	2	,	,	PUNCT
easat-3404	47	3	algorithmic	algorithmic	ADJ
easat-3404	47	4	bias	bias	NOUN
easat-3404	47	5	and	and	CCONJ
easat-3404	47	6	transparency	transparency	NOUN
easat-3404	47	7	in	in	ADP
easat-3404	47	8	ai	ai	ADJ
easat-3404	47	9	decision	decision	NOUN
easat-3404	47	10	-	-	PUNCT
easat-3404	47	11	making	make	VERB
easat-3404	47	12	processes	process	NOUN
easat-3404	47	13	are	be	AUX
easat-3404	47	14	critical	critical	ADJ
easat-3404	47	15	issues	issue	NOUN
easat-3404	47	16	that	that	PRON
easat-3404	47	17	need	need	VERB
easat-3404	47	18	to	to	PART
easat-3404	47	19	be	be	AUX
easat-3404	47	20	addressed	address	VERB
easat-3404	47	21	to	to	PART
easat-3404	47	22	ensure	ensure	VERB
easat-3404	47	23	the	the	DET
easat-3404	47	24	responsible	responsible	ADJ
easat-3404	47	25	and	and	CCONJ
easat-3404	47	26	ethical	ethical	ADJ
easat-3404	47	27	use	use	NOUN
easat-3404	47	28	of	of	ADP
easat-3404	47	29	ai	ai	PROPN
easat-3404	47	30	technologies	technology	NOUN
easat-3404	47	31	(	(	PUNCT
easat-3404	47	32	lepr	lepr	PROPN
easat-3404	47	33	et	et	PROPN
easat-3404	47	34	al	al	PROPN
easat-3404	47	35	.	.	PROPN
easat-3404	47	36	,	,	PUNCT
easat-3404	47	37	2018	2018	NUM
easat-3404	47	38	)	)	PUNCT
easat-3404	47	39	.	.	PUNCT
easat-3404	48	1	despite	despite	SCONJ
easat-3404	48	2	these	these	DET
easat-3404	48	3	challenges	challenge	NOUN
easat-3404	48	4	,	,	PUNCT
easat-3404	48	5	the	the	DET
easat-3404	48	6	advantages	advantage	NOUN
easat-3404	48	7	of	of	ADP
easat-3404	48	8	ai	ai	VERB
easat-3404	48	9	in	in	ADP
easat-3404	48	10	digital	digital	ADJ
easat-3404	48	11	marketing	marketing	NOUN
easat-3404	48	12	automation	automation	NOUN
easat-3404	48	13	(	(	PUNCT
easat-3404	48	14	dma	dma	NOUN
easat-3404	48	15	)	)	PUNCT
easat-3404	48	16	are	be	AUX
easat-3404	48	17	undeniable	undeniable	ADJ
easat-3404	48	18	,	,	PUNCT
easat-3404	48	19	and	and	CCONJ
easat-3404	48	20	businesses	business	NOUN
easat-3404	48	21	that	that	PRON
easat-3404	48	22	successfully	successfully	ADV
easat-3404	48	23	implement	implement	VERB
easat-3404	48	24	ai	ai	ADJ
easat-3404	48	25	-	-	PUNCT
easat-3404	48	26	driven	drive	VERB
easat-3404	48	27	marketing	marketing	NOUN
easat-3404	48	28	strategies	strategy	NOUN
easat-3404	48	29	are	be	AUX
easat-3404	48	30	poised	poise	VERB
easat-3404	48	31	to	to	PART
easat-3404	48	32	gain	gain	VERB
easat-3404	48	33	a	a	DET
easat-3404	48	34	competitive	competitive	ADJ
easat-3404	48	35	edge	edge	NOUN
easat-3404	48	36	(	(	PUNCT
easat-3404	48	37	shanmugam	shanmugam	NOUN
easat-3404	48	38	et	et	PROPN
easat-3404	48	39	al	al	PROPN
easat-3404	48	40	.	.	PROPN
easat-3404	48	41	,	,	PUNCT
easat-3404	48	42	2023	2023	NUM
easat-3404	48	43	)	)	PUNCT
easat-3404	48	44	.	.	PUNCT
easat-3404	49	1	the	the	DET
easat-3404	49	2	integration	integration	NOUN
easat-3404	49	3	of	of	ADP
easat-3404	49	4	ai	ai	VERB
easat-3404	49	5	in	in	ADV
easat-3404	49	6	dm	dm	PROPN
easat-3404	49	7	has	have	AUX
easat-3404	49	8	shown	show	VERB
easat-3404	49	9	immense	immense	ADJ
easat-3404	49	10	potential	potential	NOUN
easat-3404	49	11	for	for	ADP
easat-3404	49	12	enhancing	enhance	VERB
easat-3404	49	13	marketing	marketing	NOUN
easat-3404	49	14	automation	automation	NOUN
easat-3404	49	15	and	and	CCONJ
easat-3404	49	16	delivering	deliver	VERB
easat-3404	49	17	personalized	personalized	ADJ
easat-3404	49	18	consumer	consumer	NOUN
easat-3404	49	19	experiences	experience	NOUN
easat-3404	49	20	(	(	PUNCT
easat-3404	49	21	milon	milon	NOUN
easat-3404	49	22	,	,	PUNCT
easat-3404	49	23	2024	2024	NUM
easat-3404	49	24	)	)	PUNCT
easat-3404	49	25	.	.	PUNCT
easat-3404	50	1	however	however	ADV
easat-3404	50	2	,	,	PUNCT
easat-3404	50	3	while	while	SCONJ
easat-3404	50	4	numerous	numerous	ADJ
easat-3404	50	5	studies	study	NOUN
easat-3404	50	6	have	have	AUX
easat-3404	50	7	highlighted	highlight	VERB
easat-3404	50	8	ai	ai	VERB
easat-3404	50	9	’s	’s	PART
easat-3404	50	10	role	role	NOUN
easat-3404	50	11	in	in	ADP
easat-3404	50	12	dma	dma	PROPN
easat-3404	50	13	,	,	PUNCT
easat-3404	50	14	several	several	ADJ
easat-3404	50	15	research	research	NOUN
easat-3404	50	16	gaps	gap	NOUN
easat-3404	50	17	remain	remain	VERB
easat-3404	50	18	that	that	PRON
easat-3404	50	19	need	need	VERB
easat-3404	50	20	to	to	PART
easat-3404	50	21	be	be	AUX
easat-3404	50	22	addressed	address	VERB
easat-3404	50	23	to	to	PART
easat-3404	50	24	provide	provide	VERB
easat-3404	50	25	a	a	DET
easat-3404	50	26	more	more	ADV
easat-3404	50	27	comprehensive	comprehensive	ADJ
easat-3404	50	28	understanding	understanding	NOUN
easat-3404	50	29	of	of	ADP
easat-3404	50	30	the	the	DET
easat-3404	50	31	topic	topic	NOUN
easat-3404	50	32	(	(	PUNCT
easat-3404	50	33	bhuiyan	bhuiyan	PROPN
easat-3404	50	34	&	&	CCONJ
easat-3404	50	35	akter	akter	PROPN
easat-3404	50	36	,	,	PUNCT
easat-3404	50	37	2024	2024	NUM
easat-3404	50	38	)	)	PUNCT
easat-3404	50	39	.	.	PUNCT
easat-3404	51	1	this	this	DET
easat-3404	51	2	article	article	NOUN
easat-3404	51	3	aims	aim	VERB
easat-3404	51	4	to	to	PART
easat-3404	51	5	explore	explore	VERB
easat-3404	51	6	the	the	DET
easat-3404	51	7	various	various	ADJ
easat-3404	51	8	ways	way	NOUN
easat-3404	51	9	in	in	ADP
easat-3404	51	10	which	which	PRON
easat-3404	51	11	ai	ai	AUX
easat-3404	51	12	is	be	AUX
easat-3404	51	13	enhancing	enhance	VERB
easat-3404	51	14	dma	dma	NOUN
easat-3404	51	15	,	,	PUNCT
easat-3404	51	16	focusing	focus	VERB
easat-3404	51	17	on	on	ADP
easat-3404	51	18	its	its	PRON
easat-3404	51	19	applications	application	NOUN
easat-3404	51	20	,	,	PUNCT
easat-3404	51	21	benefits	benefit	NOUN
easat-3404	51	22	,	,	PUNCT
easat-3404	51	23	challenges	challenge	NOUN
easat-3404	51	24	,	,	PUNCT
easat-3404	51	25	and	and	CCONJ
easat-3404	51	26	future	future	ADJ
easat-3404	51	27	directions	direction	NOUN
easat-3404	51	28	.	.	PUNCT
easat-3404	52	1	by	by	ADP
easat-3404	52	2	examining	examine	VERB
easat-3404	52	3	the	the	DET
easat-3404	52	4	current	current	ADJ
easat-3404	52	5	literature	literature	NOUN
easat-3404	52	6	on	on	ADP
easat-3404	52	7	ai	ai	NOUN
easat-3404	52	8	in	in	ADP
easat-3404	52	9	marketing	marketing	NOUN
easat-3404	52	10	,	,	PUNCT
easat-3404	52	11	this	this	DET
easat-3404	52	12	article	article	NOUN
easat-3404	52	13	will	will	AUX
easat-3404	52	14	provide	provide	VERB
easat-3404	52	15	a	a	DET
easat-3404	52	16	comprehensive	comprehensive	ADJ
easat-3404	52	17	overview	overview	NOUN
easat-3404	52	18	of	of	ADP
easat-3404	52	19	how	how	SCONJ
easat-3404	52	20	ai	ai	AUX
easat-3404	52	21	is	be	AUX
easat-3404	52	22	transforming	transform	VERB
easat-3404	52	23	digital	digital	ADJ
easat-3404	52	24	marketing	marketing	NOUN
easat-3404	52	25	practices	practice	NOUN
easat-3404	52	26	and	and	CCONJ
easat-3404	52	27	its	its	PRON
easat-3404	52	28	potential	potential	NOUN
easat-3404	52	29	to	to	PART
easat-3404	52	30	drive	drive	VERB
easat-3404	52	31	innovation	innovation	NOUN
easat-3404	52	32	and	and	CCONJ
easat-3404	52	33	efficiency	efficiency	NOUN
easat-3404	52	34	in	in	ADP
easat-3404	52	35	the	the	DET
easat-3404	52	36	industry	industry	NOUN
easat-3404	52	37	(	(	PUNCT
easat-3404	52	38	mani	mani	PROPN
easat-3404	52	39	,	,	PUNCT
easat-3404	52	40	2024	2024	NUM
easat-3404	52	41	)	)	PUNCT
easat-3404	52	42	.	.	PUNCT
easat-3404	53	1	through	through	ADP
easat-3404	53	2	a	a	DET
easat-3404	53	3	systematic	systematic	ADJ
easat-3404	53	4	review	review	NOUN
easat-3404	53	5	of	of	ADP
easat-3404	53	6	the	the	DET
easat-3404	53	7	relevant	relevant	ADJ
easat-3404	53	8	research	research	NOUN
easat-3404	53	9	,	,	PUNCT
easat-3404	53	10	this	this	DET
easat-3404	53	11	article	article	NOUN
easat-3404	53	12	will	will	AUX
easat-3404	53	13	highlight	highlight	VERB
easat-3404	53	14	key	key	ADJ
easat-3404	53	15	trends	trend	NOUN
easat-3404	53	16	and	and	CCONJ
easat-3404	53	17	emerging	emerge	VERB
easat-3404	53	18	technologies	technology	NOUN
easat-3404	53	19	that	that	PRON
easat-3404	53	20	are	be	AUX
easat-3404	53	21	shaping	shape	VERB
easat-3404	53	22	the	the	DET
easat-3404	53	23	future	future	NOUN
easat-3404	53	24	of	of	ADP
easat-3404	53	25	ai	ai	ADJ
easat-3404	53	26	-	-	PUNCT
easat-3404	53	27	driven	drive	VERB
easat-3404	53	28	marketing	marketing	NOUN
easat-3404	53	29	automation	automation	NOUN
easat-3404	53	30	.	.	PUNCT
easat-3404	54	1	6500	6500	NUM
easat-3404	54	2	edelweiss	edelweiss	PROPN
easat-3404	54	3	applied	apply	VERB
easat-3404	54	4	science	science	NOUN
easat-3404	54	5	and	and	CCONJ
easat-3404	54	6	technology	technology	NOUN
easat-3404	54	7	issn	issn	PROPN
easat-3404	54	8	:	:	PUNCT
easat-3404	54	9	2576	2576	NUM
easat-3404	54	10	-	-	SYM
easat-3404	54	11	8484	8484	NUM
easat-3404	54	12	vol	vol	NOUN
easat-3404	54	13	.	.	PROPN
easat-3404	54	14	8	8	NUM
easat-3404	54	15	,	,	PUNCT
easat-3404	54	16	no	no	INTJ
easat-3404	54	17	.	.	NOUN
easat-3404	55	1	6	6	NUM
easat-3404	55	2	:	:	SYM
easat-3404	55	3	6498	6498	NUM
easat-3404	55	4	-	-	SYM
easat-3404	55	5	6516	6516	NUM
easat-3404	55	6	,	,	PUNCT
easat-3404	55	7	2024	2024	NUM
easat-3404	55	8	doi	doi	NOUN
easat-3404	55	9	:	:	PUNCT
easat-3404	55	10	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	55	11	©	©	PROPN
easat-3404	55	12	2024	2024	NUM
easat-3404	55	13	by	by	ADP
easat-3404	55	14	the	the	DET
easat-3404	55	15	author	author	NOUN
easat-3404	55	16	;	;	PUNCT
easat-3404	55	17	licensee	licensee	PROPN
easat-3404	55	18	learning	learning	NOUN
easat-3404	55	19	gate	gate	VERB
easat-3404	55	20	several	several	ADJ
easat-3404	55	21	studies	study	NOUN
easat-3404	55	22	have	have	AUX
easat-3404	55	23	explored	explore	VERB
easat-3404	55	24	ai	ai	NOUN
easat-3404	55	25	’s	’s	PART
easat-3404	55	26	application	application	NOUN
easat-3404	55	27	in	in	ADP
easat-3404	55	28	different	different	ADJ
easat-3404	55	29	marketing	marketing	NOUN
easat-3404	55	30	segments	segment	NOUN
easat-3404	55	31	,	,	PUNCT
easat-3404	55	32	such	such	ADJ
easat-3404	55	33	as	as	ADP
easat-3404	55	34	personalization	personalization	NOUN
easat-3404	55	35	,	,	PUNCT
easat-3404	55	36	predictive	predictive	ADJ
easat-3404	55	37	analytics	analytic	NOUN
easat-3404	55	38	,	,	PUNCT
easat-3404	55	39	and	and	CCONJ
easat-3404	55	40	customer	customer	NOUN
easat-3404	55	41	segmentation	segmentation	NOUN
easat-3404	55	42	(	(	PUNCT
easat-3404	55	43	bhuiyan	bhuiyan	NOUN
easat-3404	55	44	,	,	PUNCT
easat-3404	55	45	2024	2024	NUM
easat-3404	55	46	)	)	PUNCT
easat-3404	55	47	.	.	PUNCT
easat-3404	56	1	however	however	ADV
easat-3404	56	2	,	,	PUNCT
easat-3404	56	3	there	there	PRON
easat-3404	56	4	is	be	VERB
easat-3404	56	5	a	a	DET
easat-3404	56	6	gap	gap	NOUN
easat-3404	56	7	in	in	ADP
easat-3404	56	8	creating	create	VERB
easat-3404	56	9	unified	unified	ADJ
easat-3404	56	10	frameworks	framework	NOUN
easat-3404	56	11	that	that	PRON
easat-3404	56	12	address	address	VERB
easat-3404	56	13	the	the	DET
easat-3404	56	14	holistic	holistic	ADJ
easat-3404	56	15	integration	integration	NOUN
easat-3404	56	16	of	of	ADP
easat-3404	56	17	ai	ai	VERB
easat-3404	56	18	across	across	ADP
easat-3404	56	19	various	various	ADJ
easat-3404	56	20	stages	stage	NOUN
easat-3404	56	21	of	of	ADP
easat-3404	56	22	dma	dma	PROPN
easat-3404	56	23	(	(	PUNCT
easat-3404	56	24	bhuiyan	bhuiyan	PROPN
easat-3404	56	25	et	et	PROPN
easat-3404	56	26	al	al	PROPN
easat-3404	56	27	.	.	PROPN
easat-3404	56	28	,	,	PUNCT
easat-3404	56	29	2023	2023	NUM
easat-3404	56	30	)	)	PUNCT
easat-3404	56	31	.	.	PUNCT
easat-3404	57	1	while	while	SCONJ
easat-3404	57	2	huang	huang	PROPN
easat-3404	57	3	and	and	CCONJ
easat-3404	57	4	rust	rust	PROPN
easat-3404	57	5	(	(	PUNCT
easat-3404	57	6	2020	2020	NUM
easat-3404	57	7	)	)	PUNCT
easat-3404	57	8	introduced	introduce	VERB
easat-3404	57	9	a	a	DET
easat-3404	57	10	strategic	strategic	ADJ
easat-3404	57	11	framework	framework	NOUN
easat-3404	57	12	for	for	ADP
easat-3404	57	13	ai	ai	VERB
easat-3404	57	14	’s	’s	PART
easat-3404	57	15	application	application	NOUN
easat-3404	57	16	in	in	ADP
easat-3404	57	17	marketing	marketing	NOUN
easat-3404	57	18	research	research	NOUN
easat-3404	57	19	,	,	PUNCT
easat-3404	57	20	strategy	strategy	NOUN
easat-3404	57	21	,	,	PUNCT
easat-3404	57	22	and	and	CCONJ
easat-3404	57	23	action	action	NOUN
easat-3404	57	24	,	,	PUNCT
easat-3404	57	25	there	there	PRON
easat-3404	57	26	is	be	VERB
easat-3404	57	27	still	still	ADV
easat-3404	57	28	a	a	DET
easat-3404	57	29	need	need	NOUN
easat-3404	57	30	for	for	ADP
easat-3404	57	31	further	further	ADJ
easat-3404	57	32	development	development	NOUN
easat-3404	57	33	of	of	ADP
easat-3404	57	34	comprehensive	comprehensive	ADJ
easat-3404	57	35	frameworks	framework	NOUN
easat-3404	57	36	that	that	PRON
easat-3404	57	37	incorporate	incorporate	VERB
easat-3404	57	38	ai	ai	VERB
easat-3404	57	39	across	across	ADP
easat-3404	57	40	the	the	DET
easat-3404	57	41	entire	entire	ADJ
easat-3404	57	42	marketing	marketing	NOUN
easat-3404	57	43	lifecycle	lifecycle	NOUN
easat-3404	57	44	(	(	PUNCT
easat-3404	57	45	huang	huang	PROPN
easat-3404	57	46	&	&	CCONJ
easat-3404	57	47	rust	rust	PROPN
easat-3404	57	48	,	,	PUNCT
easat-3404	57	49	2020	2020	NUM
easat-3404	57	50	)	)	PUNCT
easat-3404	57	51	.	.	PUNCT
easat-3404	58	1	this	this	DET
easat-3404	58	2	gap	gap	NOUN
easat-3404	58	3	presents	present	VERB
easat-3404	58	4	an	an	DET
easat-3404	58	5	opportunity	opportunity	NOUN
easat-3404	58	6	to	to	PART
easat-3404	58	7	develop	develop	VERB
easat-3404	58	8	an	an	DET
easat-3404	58	9	integrated	integrated	ADJ
easat-3404	58	10	approach	approach	NOUN
easat-3404	58	11	that	that	PRON
easat-3404	58	12	ties	tie	VERB
easat-3404	58	13	together	together	ADV
easat-3404	58	14	ai	ai	VERB
easat-3404	58	15	applications	application	NOUN
easat-3404	58	16	across	across	ADP
easat-3404	58	17	various	various	ADJ
easat-3404	58	18	digital	digital	ADJ
easat-3404	58	19	marketing	marketing	NOUN
easat-3404	58	20	channels	channel	NOUN
easat-3404	58	21	(	(	PUNCT
easat-3404	58	22	bhuiyan	bhuiyan	X
easat-3404	58	23	et	et	PROPN
easat-3404	58	24	al	al	PROPN
easat-3404	58	25	.	.	PROPN
easat-3404	58	26	,	,	PUNCT
easat-3404	58	27	2024	2024	NUM
easat-3404	58	28	)	)	PUNCT
easat-3404	58	29	.	.	PUNCT
easat-3404	59	1	although	although	SCONJ
easat-3404	59	2	significant	significant	ADJ
easat-3404	59	3	attention	attention	NOUN
easat-3404	59	4	has	have	AUX
easat-3404	59	5	been	be	AUX
easat-3404	59	6	given	give	VERB
easat-3404	59	7	to	to	PART
easat-3404	59	8	ai	ai	VERB
easat-3404	59	9	’s	’s	PART
easat-3404	59	10	role	role	NOUN
easat-3404	59	11	in	in	ADP
easat-3404	59	12	business	business	NOUN
easat-3404	59	13	-	-	PUNCT
easat-3404	59	14	to	to	ADP
easat-3404	59	15	-	-	PUNCT
easat-3404	59	16	consumer	consumer	NOUN
easat-3404	59	17	(	(	PUNCT
easat-3404	59	18	b2c	b2c	NOUN
easat-3404	59	19	)	)	PUNCT
easat-3404	59	20	dm	dm	PROPN
easat-3404	59	21	,	,	PUNCT
easat-3404	59	22	its	its	PRON
easat-3404	59	23	application	application	NOUN
easat-3404	59	24	in	in	ADP
easat-3404	59	25	business	business	NOUN
easat-3404	59	26	-	-	PUNCT
easat-3404	59	27	to	to	ADP
easat-3404	59	28	-	-	PUNCT
easat-3404	59	29	business	business	NOUN
easat-3404	59	30	(	(	PUNCT
easat-3404	59	31	b2b	b2b	NOUN
easat-3404	59	32	)	)	PUNCT
easat-3404	59	33	marketing	marketing	NOUN
easat-3404	59	34	is	be	AUX
easat-3404	59	35	relatively	relatively	ADV
easat-3404	59	36	under	under	ADV
easat-3404	59	37	-	-	PUNCT
easat-3404	59	38	researched	research	VERB
easat-3404	59	39	.	.	PUNCT
easat-3404	60	1	saura	saura	PROPN
easat-3404	60	2	et	et	PROPN
easat-3404	60	3	al	al	PROPN
easat-3404	60	4	.	.	PROPN
easat-3404	61	1	(	(	PUNCT
easat-3404	61	2	2021	2021	NUM
easat-3404	61	3	)	)	PUNCT
easat-3404	61	4	discusses	discuss	VERB
easat-3404	61	5	the	the	DET
easat-3404	61	6	use	use	NOUN
easat-3404	61	7	of	of	ADP
easat-3404	61	8	ai	ai	NOUN
easat-3404	61	9	-	-	PUNCT
easat-3404	61	10	based	base	VERB
easat-3404	61	11	customer	customer	NOUN
easat-3404	61	12	relationship	relationship	NOUN
easat-3404	61	13	management	management	NOUN
easat-3404	61	14	(	(	PUNCT
easat-3404	61	15	crm	crm	NOUN
easat-3404	61	16	)	)	PUNCT
easat-3404	61	17	systems	system	NOUN
easat-3404	61	18	in	in	ADP
easat-3404	61	19	b2b	b2b	NOUN
easat-3404	61	20	marketing	marketing	NOUN
easat-3404	61	21	but	but	CCONJ
easat-3404	61	22	calls	call	VERB
easat-3404	61	23	for	for	ADP
easat-3404	61	24	more	more	ADJ
easat-3404	61	25	research	research	NOUN
easat-3404	61	26	into	into	ADP
easat-3404	61	27	specific	specific	ADJ
easat-3404	61	28	ai	ai	NOUN
easat-3404	61	29	applications	application	NOUN
easat-3404	61	30	in	in	ADP
easat-3404	61	31	the	the	DET
easat-3404	61	32	b2b	b2b	NOUN
easat-3404	61	33	digital	digital	ADJ
easat-3404	61	34	marketing	marketing	NOUN
easat-3404	61	35	context	context	NOUN
easat-3404	61	36	.	.	PUNCT
easat-3404	62	1	given	give	VERB
easat-3404	62	2	the	the	DET
easat-3404	62	3	complexity	complexity	NOUN
easat-3404	62	4	of	of	ADP
easat-3404	62	5	b2b	b2b	NOUN
easat-3404	62	6	relationships	relationship	NOUN
easat-3404	62	7	,	,	PUNCT
easat-3404	62	8	future	future	ADJ
easat-3404	62	9	studies	study	NOUN
easat-3404	62	10	should	should	AUX
easat-3404	62	11	explore	explore	VERB
easat-3404	62	12	how	how	SCONJ
easat-3404	62	13	ai	ai	NOUN
easat-3404	62	14	can	can	AUX
easat-3404	62	15	be	be	AUX
easat-3404	62	16	utilized	utilize	VERB
easat-3404	62	17	to	to	PART
easat-3404	62	18	optimize	optimize	VERB
easat-3404	62	19	interactions	interaction	NOUN
easat-3404	62	20	,	,	PUNCT
easat-3404	62	21	predict	predict	VERB
easat-3404	62	22	purchasing	purchasing	NOUN
easat-3404	62	23	behaviors	behavior	NOUN
easat-3404	62	24	,	,	PUNCT
easat-3404	62	25	and	and	CCONJ
easat-3404	62	26	streamline	streamline	VERB
easat-3404	62	27	marketing	marketing	NOUN
easat-3404	62	28	strategies	strategy	NOUN
easat-3404	62	29	in	in	ADP
easat-3404	62	30	b2b	b2b	NOUN
easat-3404	62	31	environments	environment	NOUN
easat-3404	62	32	.	.	PUNCT
easat-3404	63	1	based	base	VERB
easat-3404	63	2	on	on	ADP
easat-3404	63	3	the	the	DET
easat-3404	63	4	identified	identify	VERB
easat-3404	63	5	research	research	NOUN
easat-3404	63	6	gaps	gap	NOUN
easat-3404	63	7	,	,	PUNCT
easat-3404	63	8	this	this	DET
easat-3404	63	9	study	study	NOUN
easat-3404	63	10	aims	aim	VERB
easat-3404	63	11	to	to	PART
easat-3404	63	12	bridge	bridge	VERB
easat-3404	63	13	the	the	DET
easat-3404	63	14	existing	exist	VERB
easat-3404	63	15	gaps	gap	NOUN
easat-3404	63	16	by	by	ADP
easat-3404	63	17	addressing	address	VERB
easat-3404	63	18	the	the	DET
easat-3404	63	19	following	follow	VERB
easat-3404	63	20	research	research	NOUN
easat-3404	63	21	objectives	objective	NOUN
easat-3404	63	22	:	:	PUNCT
easat-3404	63	23	ro	ro	NOUN
easat-3404	63	24	1	1	NUM
easat-3404	63	25	:	:	PUNCT
easat-3404	63	26	to	to	PART
easat-3404	63	27	develop	develop	VERB
easat-3404	63	28	an	an	DET
easat-3404	63	29	integrated	integrate	VERB
easat-3404	63	30	framework	framework	NOUN
easat-3404	63	31	for	for	ADP
easat-3404	63	32	ai	ai	ADJ
easat-3404	63	33	-	-	PUNCT
easat-3404	63	34	driven	drive	VERB
easat-3404	63	35	digital	digital	ADJ
easat-3404	63	36	marketing	marketing	NOUN
easat-3404	63	37	automation	automation	NOUN
easat-3404	63	38	(	(	PUNCT
easat-3404	63	39	dma	dma	NOUN
easat-3404	63	40	)	)	PUNCT
easat-3404	63	41	ro	ro	NOUN
easat-3404	63	42	2	2	NUM
easat-3404	63	43	:	:	PUNCT
easat-3404	63	44	to	to	PART
easat-3404	63	45	examine	examine	VERB
easat-3404	63	46	the	the	DET
easat-3404	63	47	role	role	NOUN
easat-3404	63	48	of	of	ADP
easat-3404	63	49	ai	ai	VERB
easat-3404	63	50	in	in	ADP
easat-3404	63	51	personalization	personalization	NOUN
easat-3404	63	52	and	and	CCONJ
easat-3404	63	53	predictive	predictive	ADJ
easat-3404	63	54	analytics	analytic	NOUN
easat-3404	63	55	ro	ro	NOUN
easat-3404	63	56	3	3	NUM
easat-3404	63	57	:	:	PUNCT
easat-3404	63	58	to	to	PART
easat-3404	63	59	investigate	investigate	VERB
easat-3404	63	60	ethical	ethical	ADJ
easat-3404	63	61	implications	implication	NOUN
easat-3404	63	62	and	and	CCONJ
easat-3404	63	63	feasibility	feasibility	NOUN
easat-3404	63	64	of	of	ADP
easat-3404	63	65	ai	ai	PRON
easat-3404	63	66	adoption	adoption	NOUN
easat-3404	63	67	2	2	NUM
easat-3404	63	68	.	.	PUNCT
easat-3404	64	1	literature	literature	NOUN
easat-3404	64	2	review	review	PROPN
easat-3404	64	3	ai	ai	VERB
easat-3404	64	4	has	have	AUX
easat-3404	64	5	become	become	VERB
easat-3404	64	6	a	a	DET
easat-3404	64	7	pivotal	pivotal	ADJ
easat-3404	64	8	element	element	NOUN
easat-3404	64	9	in	in	ADP
easat-3404	64	10	transforming	transform	VERB
easat-3404	64	11	the	the	DET
easat-3404	64	12	dm	dm	PROPN
easat-3404	64	13	landscape	landscape	NOUN
easat-3404	64	14	by	by	ADP
easat-3404	64	15	enhancing	enhance	VERB
easat-3404	64	16	automation	automation	NOUN
easat-3404	64	17	,	,	PUNCT
easat-3404	64	18	customer	customer	NOUN
easat-3404	64	19	engagement	engagement	NOUN
easat-3404	64	20	,	,	PUNCT
easat-3404	64	21	and	and	CCONJ
easat-3404	64	22	personalization	personalization	NOUN
easat-3404	64	23	(	(	PUNCT
easat-3404	64	24	keegan	keegan	PROPN
easat-3404	64	25	et	et	PROPN
easat-3404	64	26	al	al	PROPN
easat-3404	64	27	.	.	PROPN
easat-3404	64	28	,	,	PUNCT
easat-3404	64	29	2024	2024	NUM
easat-3404	64	30	)	)	PUNCT
easat-3404	64	31	.	.	PUNCT
easat-3404	65	1	the	the	DET
easat-3404	65	2	integration	integration	NOUN
easat-3404	65	3	of	of	ADP
easat-3404	65	4	ai	ai	VERB
easat-3404	65	5	into	into	ADP
easat-3404	65	6	dma	dma	PROPN
easat-3404	65	7	allows	allow	VERB
easat-3404	65	8	businesses	business	NOUN
easat-3404	65	9	to	to	PART
easat-3404	65	10	streamline	streamline	VERB
easat-3404	65	11	operations	operation	NOUN
easat-3404	65	12	,	,	PUNCT
easat-3404	65	13	predict	predict	VERB
easat-3404	65	14	consumer	consumer	NOUN
easat-3404	65	15	behavior	behavior	NOUN
easat-3404	65	16	,	,	PUNCT
easat-3404	65	17	and	and	CCONJ
easat-3404	65	18	tailor	tailor	NOUN
easat-3404	65	19	marketing	marketing	NOUN
easat-3404	65	20	strategies	strategy	NOUN
easat-3404	65	21	to	to	PART
easat-3404	65	22	meet	meet	VERB
easat-3404	65	23	individual	individual	ADJ
easat-3404	65	24	customer	customer	NOUN
easat-3404	65	25	preferences	preference	NOUN
easat-3404	65	26	.	.	PUNCT
easat-3404	66	1	this	this	DET
easat-3404	66	2	section	section	NOUN
easat-3404	66	3	reviews	review	VERB
easat-3404	66	4	the	the	DET
easat-3404	66	5	existing	exist	VERB
easat-3404	66	6	literature	literature	NOUN
easat-3404	66	7	on	on	ADP
easat-3404	66	8	ai	ai	PROPN
easat-3404	66	9	’s	’s	PART
easat-3404	66	10	role	role	NOUN
easat-3404	66	11	in	in	ADP
easat-3404	66	12	enhancing	enhance	VERB
easat-3404	66	13	dma	dma	NOUN
easat-3404	66	14	,	,	PUNCT
easat-3404	66	15	exploring	explore	VERB
easat-3404	66	16	key	key	ADJ
easat-3404	66	17	areas	area	NOUN
easat-3404	66	18	such	such	ADJ
easat-3404	66	19	as	as	ADP
easat-3404	66	20	customer	customer	NOUN
easat-3404	66	21	personalization	personalization	NOUN
easat-3404	66	22	,	,	PUNCT
easat-3404	66	23	predictive	predictive	ADJ
easat-3404	66	24	analytics	analytic	NOUN
easat-3404	66	25	(	(	PUNCT
easat-3404	66	26	pa	pa	PROPN
easat-3404	66	27	)	)	PUNCT
easat-3404	66	28	,	,	PUNCT
easat-3404	66	29	content	content	NOUN
easat-3404	66	30	optimization	optimization	NOUN
easat-3404	66	31	,	,	PUNCT
easat-3404	66	32	and	and	CCONJ
easat-3404	66	33	challenges	challenge	NOUN
easat-3404	66	34	associated	associate	VERB
easat-3404	66	35	with	with	ADP
easat-3404	66	36	ai	ai	PRON
easat-3404	66	37	implementation	implementation	NOUN
easat-3404	66	38	in	in	ADP
easat-3404	66	39	dm	dm	PROPN
easat-3404	66	40	(	(	PUNCT
easat-3404	66	41	ziakis	ziakis	PROPN
easat-3404	66	42	,	,	PUNCT
easat-3404	66	43	&	&	CCONJ
easat-3404	66	44	vlachopoulou	vlachopoulou	NOUN
easat-3404	66	45	,	,	PUNCT
easat-3404	66	46	2023	2023	NUM
easat-3404	66	47	)	)	PUNCT
easat-3404	66	48	.	.	PUNCT
easat-3404	67	1	despite	despite	SCONJ
easat-3404	67	2	the	the	DET
easat-3404	67	3	widespread	widespread	ADJ
easat-3404	67	4	use	use	NOUN
easat-3404	67	5	of	of	ADP
easat-3404	67	6	ai	ai	NOUN
easat-3404	67	7	in	in	ADP
easat-3404	67	8	marketing	marketing	NOUN
easat-3404	67	9	,	,	PUNCT
easat-3404	67	10	concerns	concern	NOUN
easat-3404	67	11	around	around	ADP
easat-3404	67	12	ethics	ethic	NOUN
easat-3404	67	13	and	and	CCONJ
easat-3404	67	14	data	datum	NOUN
easat-3404	67	15	privacy	privacy	NOUN
easat-3404	67	16	remain	remain	VERB
easat-3404	67	17	underexplored	underexplored	ADJ
easat-3404	67	18	.	.	PUNCT
easat-3404	68	1	ziakis	ziakis	PROPN
easat-3404	68	2	and	and	CCONJ
easat-3404	68	3	vlachopoulou	vlachopoulou	NOUN
easat-3404	68	4	(	(	PUNCT
easat-3404	68	5	2023	2023	NUM
easat-3404	68	6	)	)	PUNCT
easat-3404	68	7	acknowledge	acknowledge	VERB
easat-3404	68	8	the	the	DET
easat-3404	68	9	significant	significant	ADJ
easat-3404	68	10	role	role	NOUN
easat-3404	68	11	of	of	ADP
easat-3404	68	12	ai	ai	VERB
easat-3404	68	13	in	in	ADP
easat-3404	69	1	dm	dm	PROPN
easat-3404	70	1	but	but	CCONJ
easat-3404	70	2	highlight	highlight	VERB
easat-3404	70	3	that	that	SCONJ
easat-3404	70	4	the	the	DET
easat-3404	70	5	ethical	ethical	ADJ
easat-3404	70	6	implications	implication	NOUN
easat-3404	70	7	of	of	ADP
easat-3404	70	8	ai	ai	NOUN
easat-3404	70	9	,	,	PUNCT
easat-3404	70	10	such	such	ADJ
easat-3404	70	11	as	as	ADP
easat-3404	70	12	algorithmic	algorithmic	ADJ
easat-3404	70	13	bias	bias	NOUN
easat-3404	70	14	and	and	CCONJ
easat-3404	70	15	the	the	DET
easat-3404	70	16	protection	protection	NOUN
easat-3404	70	17	of	of	ADP
easat-3404	70	18	consumer	consumer	NOUN
easat-3404	70	19	data	datum	NOUN
easat-3404	70	20	,	,	PUNCT
easat-3404	70	21	are	be	AUX
easat-3404	70	22	often	often	ADV
easat-3404	70	23	overlooked	overlook	VERB
easat-3404	70	24	(	(	PUNCT
easat-3404	70	25	hossen	hossen	NOUN
easat-3404	70	26	et	et	PROPN
easat-3404	70	27	al	al	PROPN
easat-3404	70	28	.	.	PROPN
easat-3404	70	29	,	,	PUNCT
easat-3404	70	30	2025	2025	NUM
easat-3404	70	31	)	)	PUNCT
easat-3404	70	32	.	.	PUNCT
easat-3404	71	1	as	as	SCONJ
easat-3404	71	2	ai	ai	PROPN
easat-3404	71	3	systems	system	NOUN
easat-3404	71	4	become	become	VERB
easat-3404	71	5	more	more	ADV
easat-3404	71	6	involved	involved	ADJ
easat-3404	71	7	in	in	ADP
easat-3404	71	8	personalizing	personalize	VERB
easat-3404	71	9	content	content	NOUN
easat-3404	71	10	and	and	CCONJ
easat-3404	71	11	predicting	predict	VERB
easat-3404	71	12	customer	customer	NOUN
easat-3404	71	13	behavior	behavior	NOUN
easat-3404	71	14	,	,	PUNCT
easat-3404	71	15	the	the	DET
easat-3404	71	16	lack	lack	NOUN
easat-3404	71	17	of	of	ADP
easat-3404	71	18	rigorous	rigorous	ADJ
easat-3404	71	19	ethical	ethical	ADJ
easat-3404	71	20	guidelines	guideline	NOUN
easat-3404	71	21	for	for	ADP
easat-3404	71	22	ai	ai	PRON
easat-3404	71	23	use	use	NOUN
easat-3404	71	24	could	could	AUX
easat-3404	71	25	lead	lead	VERB
easat-3404	71	26	to	to	ADP
easat-3404	71	27	privacy	privacy	NOUN
easat-3404	71	28	violations	violation	NOUN
easat-3404	71	29	and	and	CCONJ
easat-3404	71	30	loss	loss	NOUN
easat-3404	71	31	of	of	ADP
easat-3404	71	32	consumer	consumer	NOUN
easat-3404	71	33	trust	trust	NOUN
easat-3404	71	34	(	(	PUNCT
easat-3404	71	35	saura	saura	PROPN
easat-3404	71	36	et	et	PROPN
easat-3404	71	37	al	al	PROPN
easat-3404	71	38	.	.	PROPN
easat-3404	71	39	et	et	PROPN
easat-3404	71	40	al	al	PROPN
easat-3404	71	41	.	.	PROPN
easat-3404	71	42	,	,	PUNCT
easat-3404	71	43	2021	2021	NUM
easat-3404	71	44	)	)	PUNCT
easat-3404	71	45	.	.	PUNCT
easat-3404	72	1	research	research	NOUN
easat-3404	72	2	that	that	PRON
easat-3404	72	3	provides	provide	VERB
easat-3404	72	4	a	a	DET
easat-3404	72	5	clear	clear	ADJ
easat-3404	72	6	ethical	ethical	ADJ
easat-3404	72	7	framework	framework	NOUN
easat-3404	72	8	for	for	ADP
easat-3404	72	9	ai	ai	PROPN
easat-3404	72	10	deployment	deployment	NOUN
easat-3404	72	11	in	in	ADP
easat-3404	72	12	marketing	marketing	NOUN
easat-3404	72	13	is	be	AUX
easat-3404	72	14	a	a	DET
easat-3404	72	15	critical	critical	ADJ
easat-3404	72	16	area	area	NOUN
easat-3404	72	17	for	for	ADP
easat-3404	72	18	future	future	ADJ
easat-3404	72	19	investigation	investigation	NOUN
easat-3404	72	20	(	(	PUNCT
easat-3404	72	21	hossain	hossain	PROPN
easat-3404	72	22	,	,	PUNCT
easat-3404	72	23	2024	2024	NUM
easat-3404	72	24	)	)	PUNCT
easat-3404	72	25	.	.	PUNCT
easat-3404	73	1	much	much	ADJ
easat-3404	73	2	of	of	ADP
easat-3404	73	3	the	the	DET
easat-3404	73	4	existing	exist	VERB
easat-3404	73	5	research	research	NOUN
easat-3404	73	6	on	on	ADP
easat-3404	73	7	ai	ai	NOUN
easat-3404	73	8	in	in	ADV
easat-3404	73	9	dm	dm	PROPN
easat-3404	73	10	focuses	focus	VERB
easat-3404	73	11	on	on	ADP
easat-3404	73	12	large	large	ADJ
easat-3404	73	13	enterprises	enterprise	NOUN
easat-3404	73	14	with	with	ADP
easat-3404	73	15	vast	vast	ADJ
easat-3404	73	16	resources	resource	NOUN
easat-3404	73	17	and	and	CCONJ
easat-3404	73	18	data	datum	NOUN
easat-3404	73	19	infrastructure	infrastructure	NOUN
easat-3404	73	20	(	(	PUNCT
easat-3404	73	21	hossain	hossain	PROPN
easat-3404	73	22	et	et	PROPN
easat-3404	73	23	al	al	PROPN
easat-3404	73	24	.	.	PROPN
easat-3404	73	25	,	,	PUNCT
easat-3404	73	26	2024	2024	NUM
easat-3404	73	27	)	)	PUNCT
easat-3404	73	28	.	.	PUNCT
easat-3404	74	1	however	however	ADV
easat-3404	74	2	,	,	PUNCT
easat-3404	74	3	smaller	small	ADJ
easat-3404	74	4	businesses	business	NOUN
easat-3404	74	5	may	may	AUX
easat-3404	74	6	face	face	VERB
easat-3404	74	7	unique	unique	ADJ
easat-3404	74	8	challenges	challenge	NOUN
easat-3404	74	9	in	in	ADP
easat-3404	74	10	adopting	adopt	VERB
easat-3404	74	11	ai	ai	VERB
easat-3404	74	12	technologies	technology	NOUN
easat-3404	74	13	due	due	ADJ
easat-3404	74	14	to	to	ADP
easat-3404	74	15	financial	financial	ADJ
easat-3404	74	16	constraints	constraint	NOUN
easat-3404	74	17	,	,	PUNCT
easat-3404	74	18	technological	technological	ADJ
easat-3404	74	19	barriers	barrier	NOUN
easat-3404	74	20	,	,	PUNCT
easat-3404	74	21	and	and	CCONJ
easat-3404	74	22	a	a	DET
easat-3404	74	23	lack	lack	NOUN
easat-3404	74	24	of	of	ADP
easat-3404	74	25	skilled	skilled	ADJ
easat-3404	74	26	personnel	personnel	NOUN
easat-3404	74	27	.	.	PUNCT
easat-3404	75	1	this	this	DET
easat-3404	75	2	gap	gap	NOUN
easat-3404	75	3	in	in	ADP
easat-3404	75	4	the	the	DET
easat-3404	75	5	literature	literature	NOUN
easat-3404	75	6	highlights	highlight	NOUN
easat-3404	75	7	the	the	DET
easat-3404	75	8	need	need	NOUN
easat-3404	75	9	for	for	ADP
easat-3404	75	10	research	research	NOUN
easat-3404	75	11	that	that	PRON
easat-3404	75	12	addresses	address	VERB
easat-3404	75	13	the	the	DET
easat-3404	75	14	feasibility	feasibility	NOUN
easat-3404	75	15	,	,	PUNCT
easat-3404	75	16	challenges	challenge	NOUN
easat-3404	75	17	,	,	PUNCT
easat-3404	75	18	and	and	CCONJ
easat-3404	75	19	strategies	strategy	NOUN
easat-3404	75	20	for	for	ADP
easat-3404	75	21	small	small	ADJ
easat-3404	75	22	businesses	business	NOUN
easat-3404	75	23	to	to	PART
easat-3404	75	24	effectively	effectively	ADV
easat-3404	75	25	implement	implement	VERB
easat-3404	75	26	ai	ai	VERB
easat-3404	75	27	in	in	ADP
easat-3404	75	28	dma	dma	PROPN
easat-3404	75	29	(	(	PUNCT
easat-3404	75	30	faraji	faraji	PROPN
easat-3404	75	31	et	et	PROPN
easat-3404	75	32	al	al	PROPN
easat-3404	75	33	.	.	PROPN
easat-3404	75	34	,	,	PUNCT
easat-3404	75	35	2024	2024	NUM
easat-3404	75	36	)	)	PUNCT
easat-3404	75	37	.	.	PUNCT
easat-3404	76	1	understanding	understand	VERB
easat-3404	76	2	how	how	SCONJ
easat-3404	76	3	ai	ai	NOUN
easat-3404	76	4	can	can	AUX
easat-3404	76	5	be	be	AUX
easat-3404	76	6	tailored	tailor	VERB
easat-3404	76	7	for	for	ADP
easat-3404	76	8	smaller	small	ADJ
easat-3404	76	9	enterprises	enterprise	NOUN
easat-3404	76	10	can	can	AUX
easat-3404	76	11	drive	drive	VERB
easat-3404	76	12	more	more	ADJ
easat-3404	76	13	inclusive	inclusive	ADJ
easat-3404	76	14	technological	technological	ADJ
easat-3404	76	15	advancements	advancement	NOUN
easat-3404	76	16	in	in	ADP
easat-3404	76	17	the	the	DET
easat-3404	76	18	marketing	marketing	NOUN
easat-3404	76	19	field	field	NOUN
easat-3404	76	20	(	(	PUNCT
easat-3404	76	21	bhuiyan	bhuiyan	X
easat-3404	76	22	et	et	PROPN
easat-3404	76	23	al	al	PROPN
easat-3404	76	24	.	.	PROPN
easat-3404	76	25	,	,	PUNCT
easat-3404	76	26	2024	2024	NUM
easat-3404	76	27	)	)	PUNCT
easat-3404	76	28	.	.	PUNCT
easat-3404	77	1	while	while	SCONJ
easat-3404	77	2	ai	ai	VERB
easat-3404	77	3	's	's	PART
easat-3404	77	4	ability	ability	NOUN
easat-3404	77	5	to	to	PART
easat-3404	77	6	personalize	personalize	VERB
easat-3404	77	7	and	and	CCONJ
easat-3404	77	8	automate	automate	ADJ
easat-3404	77	9	marketing	marketing	NOUN
easat-3404	77	10	strategies	strategy	NOUN
easat-3404	77	11	has	have	AUX
easat-3404	77	12	been	be	AUX
easat-3404	77	13	widely	widely	ADV
easat-3404	77	14	studied	study	VERB
easat-3404	77	15	,	,	PUNCT
easat-3404	77	16	the	the	DET
easat-3404	77	17	long	long	ADJ
easat-3404	77	18	-	-	PUNCT
easat-3404	77	19	term	term	NOUN
easat-3404	77	20	effects	effect	NOUN
easat-3404	77	21	on	on	ADP
easat-3404	77	22	consumer	consumer	NOUN
easat-3404	77	23	behavior	behavior	NOUN
easat-3404	77	24	and	and	CCONJ
easat-3404	77	25	brand	brand	NOUN
easat-3404	77	26	loyalty	loyalty	NOUN
easat-3404	77	27	are	be	AUX
easat-3404	77	28	underexplored	underexplored	ADJ
easat-3404	77	29	.	.	PUNCT
easat-3404	78	1	ai	ai	VERB
easat-3404	78	2	-	-	PUNCT
easat-3404	78	3	driven	drive	VERB
easat-3404	78	4	marketing	marketing	NOUN
easat-3404	78	5	campaigns	campaign	NOUN
easat-3404	78	6	are	be	AUX
easat-3404	78	7	typically	typically	ADV
easat-3404	78	8	designed	design	VERB
easat-3404	78	9	for	for	ADP
easat-3404	78	10	short	short	ADJ
easat-3404	78	11	-	-	PUNCT
easat-3404	78	12	term	term	NOUN
easat-3404	78	13	gains	gain	NOUN
easat-3404	78	14	,	,	PUNCT
easat-3404	78	15	such	such	ADJ
easat-3404	78	16	as	as	ADP
easat-3404	78	17	increasing	increase	VERB
easat-3404	78	18	conversion	conversion	NOUN
easat-3404	78	19	rates	rate	NOUN
easat-3404	78	20	or	or	CCONJ
easat-3404	78	21	improving	improve	VERB
easat-3404	78	22	customer	customer	NOUN
easat-3404	78	23	satisfaction	satisfaction	NOUN
easat-3404	78	24	.	.	PUNCT
easat-3404	79	1	however	however	ADV
easat-3404	79	2	,	,	PUNCT
easat-3404	79	3	the	the	DET
easat-3404	79	4	long	long	ADJ
easat-3404	79	5	-	-	PUNCT
easat-3404	79	6	term	term	NOUN
easat-3404	79	7	impact	impact	NOUN
easat-3404	79	8	of	of	ADP
easat-3404	79	9	ai	ai	VERB
easat-3404	79	10	on	on	ADP
easat-3404	79	11	consumer	consumer	NOUN
easat-3404	79	12	trust	trust	NOUN
easat-3404	79	13	,	,	PUNCT
easat-3404	79	14	brand	brand	NOUN
easat-3404	79	15	engagement	engagement	NOUN
easat-3404	79	16	,	,	PUNCT
easat-3404	79	17	and	and	CCONJ
easat-3404	79	18	loyalty	loyalty	NOUN
easat-3404	79	19	needs	need	VERB
easat-3404	79	20	further	further	ADJ
easat-3404	79	21	attention	attention	NOUN
easat-3404	79	22	.	.	PUNCT
easat-3404	80	1	research	research	NOUN
easat-3404	80	2	by	by	ADP
easat-3404	80	3	potwora	potwora	PROPN
easat-3404	80	4	et	et	PROPN
easat-3404	80	5	al	al	PROPN
easat-3404	80	6	.	.	PROPN
easat-3404	81	1	(	(	PUNCT
easat-3404	81	2	2024	2024	NUM
easat-3404	81	3	)	)	PUNCT
easat-3404	81	4	discussed	discuss	VERB
easat-3404	81	5	on	on	ADP
easat-3404	81	6	the	the	DET
easat-3404	81	7	personalization	personalization	NOUN
easat-3404	81	8	capabilities	capability	NOUN
easat-3404	81	9	of	of	ADP
easat-3404	81	10	ai	ai	NOUN
easat-3404	81	11	,	,	PUNCT
easat-3404	81	12	but	but	CCONJ
easat-3404	81	13	the	the	DET
easat-3404	81	14	lasting	last	VERB
easat-3404	81	15	impact	impact	NOUN
easat-3404	81	16	of	of	ADP
easat-3404	81	17	these	these	DET
easat-3404	81	18	personalized	personalize	VERB
easat-3404	81	19	experiences	experience	NOUN
easat-3404	81	20	on	on	ADP
easat-3404	81	21	consumer	consumer	NOUN
easat-3404	81	22	relationships	relationship	NOUN
easat-3404	81	23	with	with	ADP
easat-3404	81	24	brands	brand	NOUN
easat-3404	81	25	requires	require	VERB
easat-3404	81	26	deeper	deep	ADJ
easat-3404	81	27	investigation	investigation	NOUN
easat-3404	81	28	.	.	PUNCT
easat-3404	82	1	6501	6501	NUM
easat-3404	82	2	edelweiss	edelweiss	PROPN
easat-3404	82	3	applied	apply	VERB
easat-3404	82	4	science	science	NOUN
easat-3404	82	5	and	and	CCONJ
easat-3404	82	6	technology	technology	NOUN
easat-3404	82	7	issn	issn	PROPN
easat-3404	82	8	:	:	PUNCT
easat-3404	82	9	2576	2576	NUM
easat-3404	82	10	-	-	SYM
easat-3404	82	11	8484	8484	NUM
easat-3404	82	12	vol	vol	NOUN
easat-3404	82	13	.	.	PROPN
easat-3404	82	14	8	8	NUM
easat-3404	82	15	,	,	PUNCT
easat-3404	82	16	no	no	INTJ
easat-3404	82	17	.	.	NOUN
easat-3404	83	1	6	6	NUM
easat-3404	83	2	:	:	SYM
easat-3404	83	3	6498	6498	NUM
easat-3404	83	4	-	-	SYM
easat-3404	83	5	6516	6516	NUM
easat-3404	83	6	,	,	PUNCT
easat-3404	83	7	2024	2024	NUM
easat-3404	83	8	doi	doi	NOUN
easat-3404	83	9	:	:	PUNCT
easat-3404	83	10	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	83	11	©	©	PROPN
easat-3404	83	12	2024	2024	NUM
easat-3404	83	13	by	by	ADP
easat-3404	83	14	the	the	DET
easat-3404	83	15	author	author	NOUN
easat-3404	83	16	;	;	PUNCT
easat-3404	83	17	licensee	licensee	PROPN
easat-3404	83	18	learning	learning	NOUN
easat-3404	83	19	gate	gate	NOUN
easat-3404	83	20	2.1	2.1	NUM
easat-3404	83	21	.	.	PUNCT
easat-3404	84	1	ai	ai	VERB
easat-3404	84	2	in	in	ADP
easat-3404	84	3	personalization	personalization	NOUN
easat-3404	84	4	and	and	CCONJ
easat-3404	84	5	customer	customer	NOUN
easat-3404	84	6	engagement	engagement	NOUN
easat-3404	84	7	one	one	NUM
easat-3404	84	8	of	of	ADP
easat-3404	84	9	the	the	DET
easat-3404	84	10	most	most	ADV
easat-3404	84	11	significant	significant	ADJ
easat-3404	84	12	applications	application	NOUN
easat-3404	84	13	of	of	ADP
easat-3404	84	14	ai	ai	VERB
easat-3404	84	15	in	in	ADP
easat-3404	84	16	dm	dm	PROPN
easat-3404	84	17	is	be	AUX
easat-3404	84	18	the	the	DET
easat-3404	84	19	ability	ability	NOUN
easat-3404	84	20	to	to	PART
easat-3404	84	21	personalize	personalize	VERB
easat-3404	84	22	customer	customer	NOUN
easat-3404	84	23	experiences	experience	NOUN
easat-3404	84	24	.	.	PUNCT
easat-3404	85	1	according	accord	VERB
easat-3404	85	2	to	to	ADP
easat-3404	85	3	huang	huang	PROPN
easat-3404	85	4	and	and	CCONJ
easat-3404	85	5	rust	rust	PROPN
easat-3404	85	6	(	(	PUNCT
easat-3404	85	7	2020	2020	NUM
easat-3404	85	8	)	)	PUNCT
easat-3404	85	9	,	,	PUNCT
easat-3404	85	10	ai	ai	ADJ
easat-3404	85	11	-	-	PUNCT
easat-3404	85	12	driven	drive	VERB
easat-3404	85	13	personalization	personalization	NOUN
easat-3404	85	14	can	can	AUX
easat-3404	85	15	improve	improve	VERB
easat-3404	85	16	customer	customer	NOUN
easat-3404	85	17	engagement	engagement	NOUN
easat-3404	85	18	by	by	ADP
easat-3404	85	19	analyzing	analyze	VERB
easat-3404	85	20	vast	vast	ADJ
easat-3404	85	21	amounts	amount	NOUN
easat-3404	85	22	of	of	ADP
easat-3404	85	23	data	datum	NOUN
easat-3404	85	24	,	,	PUNCT
easat-3404	85	25	including	include	VERB
easat-3404	85	26	purchase	purchase	NOUN
easat-3404	85	27	history	history	NOUN
easat-3404	85	28	,	,	PUNCT
easat-3404	85	29	browsing	browse	VERB
easat-3404	85	30	behavior	behavior	NOUN
easat-3404	85	31	,	,	PUNCT
easat-3404	85	32	and	and	CCONJ
easat-3404	85	33	social	social	ADJ
easat-3404	85	34	media	medium	NOUN
easat-3404	85	35	interactions	interaction	NOUN
easat-3404	85	36	.	.	PUNCT
easat-3404	86	1	ai	ai	AUX
easat-3404	86	2	enables	enable	VERB
easat-3404	86	3	marketers	marketer	NOUN
easat-3404	86	4	to	to	PART
easat-3404	86	5	predict	predict	VERB
easat-3404	86	6	customer	customer	NOUN
easat-3404	86	7	preferences	preference	NOUN
easat-3404	86	8	and	and	CCONJ
easat-3404	86	9	deliver	deliver	VERB
easat-3404	86	10	tailored	tailored	ADJ
easat-3404	86	11	content	content	NOUN
easat-3404	86	12	,	,	PUNCT
easat-3404	86	13	which	which	PRON
easat-3404	86	14	can	can	AUX
easat-3404	86	15	significantly	significantly	ADV
easat-3404	86	16	increase	increase	VERB
easat-3404	86	17	conversion	conversion	NOUN
easat-3404	86	18	rates	rate	NOUN
easat-3404	86	19	and	and	CCONJ
easat-3404	86	20	customer	customer	NOUN
easat-3404	86	21	loyalty	loyalty	NOUN
easat-3404	86	22	.	.	PUNCT
easat-3404	87	1	personalized	personalized	ADJ
easat-3404	87	2	marketing	marketing	NOUN
easat-3404	87	3	,	,	PUNCT
easat-3404	87	4	powered	power	VERB
easat-3404	87	5	by	by	ADP
easat-3404	87	6	ai	ai	PROPN
easat-3404	87	7	,	,	PUNCT
easat-3404	87	8	allows	allow	VERB
easat-3404	87	9	for	for	ADP
easat-3404	87	10	dynamic	dynamic	ADJ
easat-3404	87	11	content	content	NOUN
easat-3404	87	12	generation	generation	NOUN
easat-3404	87	13	,	,	PUNCT
easat-3404	87	14	real	real	ADJ
easat-3404	87	15	-	-	PUNCT
easat-3404	87	16	time	time	NOUN
easat-3404	87	17	recommendations	recommendation	NOUN
easat-3404	87	18	,	,	PUNCT
easat-3404	87	19	and	and	CCONJ
easat-3404	87	20	automated	automate	VERB
easat-3404	87	21	customer	customer	NOUN
easat-3404	87	22	segmentation	segmentation	NOUN
easat-3404	87	23	.	.	PUNCT
easat-3404	88	1	research	research	NOUN
easat-3404	88	2	by	by	ADP
easat-3404	88	3	saura	saura	PROPN
easat-3404	88	4	et	et	PROPN
easat-3404	88	5	al	al	PROPN
easat-3404	88	6	.	.	PROPN
easat-3404	89	1	(	(	PUNCT
easat-3404	89	2	2021	2021	NUM
easat-3404	89	3	)	)	PUNCT
easat-3404	89	4	supports	support	VERB
easat-3404	89	5	these	these	DET
easat-3404	89	6	findings	finding	NOUN
easat-3404	89	7	by	by	ADP
easat-3404	89	8	highlighting	highlight	VERB
easat-3404	89	9	the	the	DET
easat-3404	89	10	importance	importance	NOUN
easat-3404	89	11	of	of	ADP
easat-3404	89	12	ai	ai	VERB
easat-3404	89	13	in	in	ADP
easat-3404	89	14	automating	automate	VERB
easat-3404	89	15	customer	customer	NOUN
easat-3404	89	16	segmentation	segmentation	NOUN
easat-3404	89	17	based	base	VERB
easat-3404	89	18	on	on	ADP
easat-3404	89	19	demographic	demographic	ADJ
easat-3404	89	20	,	,	PUNCT
easat-3404	89	21	psychographic	psychographic	ADJ
easat-3404	89	22	,	,	PUNCT
easat-3404	89	23	and	and	CCONJ
easat-3404	89	24	behavioral	behavioral	ADJ
easat-3404	89	25	data	datum	NOUN
easat-3404	89	26	.	.	PUNCT
easat-3404	90	1	ai	ai	VERB
easat-3404	90	2	tools	tool	NOUN
easat-3404	90	3	can	can	AUX
easat-3404	90	4	analyze	analyze	VERB
easat-3404	90	5	patterns	pattern	NOUN
easat-3404	90	6	in	in	ADP
easat-3404	90	7	customer	customer	NOUN
easat-3404	90	8	interactions	interaction	NOUN
easat-3404	90	9	to	to	PART
easat-3404	90	10	identify	identify	VERB
easat-3404	90	11	emerging	emerge	VERB
easat-3404	90	12	trends	trend	NOUN
easat-3404	90	13	and	and	CCONJ
easat-3404	90	14	create	create	VERB
easat-3404	90	15	predictive	predictive	ADJ
easat-3404	90	16	models	model	NOUN
easat-3404	90	17	that	that	PRON
easat-3404	90	18	help	help	VERB
easat-3404	90	19	businesses	business	NOUN
easat-3404	90	20	target	target	VERB
easat-3404	90	21	the	the	DET
easat-3404	90	22	right	right	ADJ
easat-3404	90	23	audience	audience	NOUN
easat-3404	90	24	with	with	ADP
easat-3404	90	25	the	the	DET
easat-3404	90	26	right	right	ADJ
easat-3404	90	27	message	message	NOUN
easat-3404	90	28	.	.	PUNCT
easat-3404	91	1	furthermore	furthermore	ADV
easat-3404	91	2	,	,	PUNCT
easat-3404	91	3	ziakis	ziakis	PROPN
easat-3404	91	4	and	and	CCONJ
easat-3404	91	5	vlachopoulou	vlachopoulou	NOUN
easat-3404	91	6	(	(	PUNCT
easat-3404	91	7	2023	2023	NUM
easat-3404	91	8	)	)	PUNCT
easat-3404	91	9	emphasize	emphasize	VERB
easat-3404	91	10	that	that	PRON
easat-3404	91	11	ai	ai	VERB
easat-3404	91	12	is	be	AUX
easat-3404	91	13	instrumental	instrumental	ADJ
easat-3404	91	14	in	in	ADP
easat-3404	91	15	providing	provide	VERB
easat-3404	91	16	a	a	DET
easat-3404	91	17	seamless	seamless	ADJ
easat-3404	91	18	customer	customer	NOUN
easat-3404	91	19	experience	experience	NOUN
easat-3404	91	20	across	across	ADP
easat-3404	91	21	multiple	multiple	ADJ
easat-3404	91	22	channels	channel	NOUN
easat-3404	91	23	,	,	PUNCT
easat-3404	91	24	including	include	VERB
easat-3404	91	25	websites	website	NOUN
easat-3404	91	26	,	,	PUNCT
easat-3404	91	27	mobile	mobile	ADJ
easat-3404	91	28	apps	app	NOUN
easat-3404	91	29	,	,	PUNCT
easat-3404	91	30	and	and	CCONJ
easat-3404	91	31	social	social	ADJ
easat-3404	91	32	media	medium	NOUN
easat-3404	91	33	platforms	platform	NOUN
easat-3404	91	34	.	.	PUNCT
easat-3404	92	1	2.2	2.2	NUM
easat-3404	92	2	.	.	PUNCT
easat-3404	93	1	predictive	predictive	ADJ
easat-3404	93	2	analytics	analytic	NOUN
easat-3404	93	3	(	(	PUNCT
easat-3404	93	4	pa	pa	PROPN
easat-3404	93	5	)	)	PUNCT
easat-3404	93	6	and	and	CCONJ
easat-3404	93	7	consumer	consumer	NOUN
easat-3404	93	8	behavior	behavior	NOUN
easat-3404	93	9	pa	pa	PROPN
easat-3404	93	10	is	be	AUX
easat-3404	93	11	another	another	DET
easat-3404	93	12	crucial	crucial	ADJ
easat-3404	93	13	application	application	NOUN
easat-3404	93	14	of	of	ADP
easat-3404	93	15	ai	ai	NOUN
easat-3404	93	16	in	in	ADP
easat-3404	93	17	dma	dma	PROPN
easat-3404	93	18	(	(	PUNCT
easat-3404	93	19	george	george	PROPN
easat-3404	93	20	et	et	PROPN
easat-3404	93	21	al	al	PROPN
easat-3404	93	22	.	.	PROPN
easat-3404	93	23	,	,	PUNCT
easat-3404	93	24	2024	2024	NUM
easat-3404	93	25	)	)	PUNCT
easat-3404	93	26	.	.	PUNCT
easat-3404	94	1	machine	machine	NOUN
easat-3404	94	2	learning	learning	NOUN
easat-3404	94	3	(	(	PUNCT
easat-3404	94	4	ml	ml	NOUN
easat-3404	94	5	)	)	PUNCT
easat-3404	94	6	algorithms	algorithm	NOUN
easat-3404	94	7	and	and	CCONJ
easat-3404	94	8	ai	ai	NOUN
easat-3404	94	9	-	-	PUNCT
easat-3404	94	10	based	base	VERB
easat-3404	94	11	predictive	predictive	ADJ
easat-3404	94	12	models	model	NOUN
easat-3404	94	13	enable	enable	VERB
easat-3404	94	14	marketers	marketer	NOUN
easat-3404	94	15	to	to	PART
easat-3404	94	16	forecast	forecast	VERB
easat-3404	94	17	consumer	consumer	NOUN
easat-3404	94	18	behavior	behavior	NOUN
easat-3404	94	19	with	with	ADP
easat-3404	94	20	greater	great	ADJ
easat-3404	94	21	accuracy	accuracy	NOUN
easat-3404	94	22	,	,	PUNCT
easat-3404	94	23	allowing	allow	VERB
easat-3404	94	24	businesses	business	NOUN
easat-3404	94	25	to	to	PART
easat-3404	94	26	anticipate	anticipate	VERB
easat-3404	94	27	customer	customer	NOUN
easat-3404	94	28	needs	need	NOUN
easat-3404	94	29	and	and	CCONJ
easat-3404	94	30	deliver	deliver	VERB
easat-3404	94	31	proactive	proactive	ADJ
easat-3404	94	32	marketing	marketing	NOUN
easat-3404	94	33	strategies	strategy	NOUN
easat-3404	94	34	(	(	PUNCT
easat-3404	94	35	haleem	haleem	PROPN
easat-3404	94	36	et	et	PROPN
easat-3404	94	37	al	al	PROPN
easat-3404	94	38	.	.	PROPN
easat-3404	94	39	,	,	PUNCT
easat-3404	94	40	2022	2022	NUM
easat-3404	94	41	)	)	PUNCT
easat-3404	94	42	.	.	PUNCT
easat-3404	95	1	these	these	DET
easat-3404	95	2	predictive	predictive	ADJ
easat-3404	95	3	models	model	NOUN
easat-3404	95	4	use	use	VERB
easat-3404	95	5	historical	historical	ADJ
easat-3404	95	6	data	datum	NOUN
easat-3404	95	7	and	and	CCONJ
easat-3404	95	8	behavioral	behavioral	ADJ
easat-3404	95	9	patterns	pattern	NOUN
easat-3404	95	10	to	to	PART
easat-3404	95	11	make	make	VERB
easat-3404	95	12	informed	informed	ADJ
easat-3404	95	13	decisions	decision	NOUN
easat-3404	95	14	about	about	ADP
easat-3404	95	15	product	product	NOUN
easat-3404	95	16	recommendations	recommendation	NOUN
easat-3404	95	17	,	,	PUNCT
easat-3404	95	18	pricing	pricing	NOUN
easat-3404	95	19	strategies	strategy	NOUN
easat-3404	95	20	,	,	PUNCT
easat-3404	95	21	and	and	CCONJ
easat-3404	95	22	promotional	promotional	ADJ
easat-3404	95	23	campaigns	campaign	NOUN
easat-3404	95	24	(	(	PUNCT
easat-3404	95	25	keegan	keegan	PROPN
easat-3404	95	26	et	et	PROPN
easat-3404	95	27	al	al	PROPN
easat-3404	95	28	.	.	PROPN
easat-3404	95	29	,	,	PUNCT
easat-3404	95	30	2024	2024	NUM
easat-3404	95	31	)	)	PUNCT
easat-3404	95	32	.	.	PUNCT
easat-3404	96	1	ai	ai	VERB
easat-3404	96	2	’s	’s	PART
easat-3404	96	3	ability	ability	NOUN
easat-3404	96	4	to	to	PART
easat-3404	96	5	predict	predict	VERB
easat-3404	96	6	consumer	consumer	NOUN
easat-3404	96	7	behavior	behavior	NOUN
easat-3404	96	8	not	not	PART
easat-3404	96	9	only	only	ADV
easat-3404	96	10	enhances	enhance	VERB
easat-3404	96	11	targeting	target	VERB
easat-3404	96	12	efforts	effort	NOUN
easat-3404	96	13	but	but	CCONJ
easat-3404	96	14	also	also	ADV
easat-3404	96	15	optimizes	optimize	VERB
easat-3404	96	16	marketing	marketing	NOUN
easat-3404	96	17	campaigns	campaign	NOUN
easat-3404	96	18	by	by	ADP
easat-3404	96	19	automating	automate	VERB
easat-3404	96	20	decision	decision	NOUN
easat-3404	96	21	-	-	PUNCT
easat-3404	96	22	making	make	VERB
easat-3404	96	23	processes	process	NOUN
easat-3404	96	24	(	(	PUNCT
easat-3404	96	25	hlongwane	hlongwane	PROPN
easat-3404	96	26	et	et	PROPN
easat-3404	96	27	al	al	PROPN
easat-3404	96	28	.	.	PROPN
easat-3404	96	29	,	,	PUNCT
easat-3404	96	30	2024	2024	NUM
easat-3404	96	31	)	)	PUNCT
easat-3404	96	32	.	.	PUNCT
easat-3404	97	1	for	for	ADP
easat-3404	97	2	example	example	NOUN
easat-3404	97	3	,	,	PUNCT
easat-3404	97	4	ai	ai	VERB
easat-3404	97	5	can	can	AUX
easat-3404	97	6	predict	predict	VERB
easat-3404	97	7	the	the	DET
easat-3404	97	8	likelihood	likelihood	NOUN
easat-3404	97	9	of	of	ADP
easat-3404	97	10	a	a	DET
easat-3404	97	11	customer	customer	NOUN
easat-3404	97	12	making	make	VERB
easat-3404	97	13	a	a	DET
easat-3404	97	14	purchase	purchase	NOUN
easat-3404	97	15	based	base	VERB
easat-3404	97	16	on	on	ADP
easat-3404	97	17	past	past	ADJ
easat-3404	97	18	interactions	interaction	NOUN
easat-3404	97	19	,	,	PUNCT
easat-3404	97	20	improving	improve	VERB
easat-3404	97	21	the	the	DET
easat-3404	97	22	efficiency	efficiency	NOUN
easat-3404	97	23	of	of	ADP
easat-3404	97	24	advertising	advertising	NOUN
easat-3404	97	25	spend	spend	NOUN
easat-3404	97	26	(	(	PUNCT
easat-3404	97	27	potwora	potwora	VERB
easat-3404	97	28	et	et	PROPN
easat-3404	97	29	al	al	PROPN
easat-3404	97	30	.	.	PROPN
easat-3404	97	31	,	,	PUNCT
easat-3404	97	32	2024	2024	NUM
easat-3404	97	33	)	)	PUNCT
easat-3404	97	34	.	.	PUNCT
easat-3404	98	1	furthermore	furthermore	ADV
easat-3404	98	2	,	,	PUNCT
easat-3404	98	3	the	the	DET
easat-3404	98	4	pa	pa	PROPN
easat-3404	98	5	,	,	PUNCT
easat-3404	98	6	combined	combine	VERB
easat-3404	98	7	with	with	ADP
easat-3404	98	8	ai	ai	PROPN
easat-3404	98	9	,	,	PUNCT
easat-3404	98	10	can	can	AUX
easat-3404	98	11	significantly	significantly	ADV
easat-3404	98	12	improve	improve	VERB
easat-3404	98	13	lead	lead	NOUN
easat-3404	98	14	scoring	scoring	NOUN
easat-3404	98	15	,	,	PUNCT
easat-3404	98	16	sales	sale	NOUN
easat-3404	98	17	forecasting	forecasting	NOUN
easat-3404	98	18	,	,	PUNCT
easat-3404	98	19	and	and	CCONJ
easat-3404	98	20	customer	customer	NOUN
easat-3404	98	21	retention	retention	NOUN
easat-3404	98	22	efforts	effort	NOUN
easat-3404	98	23	by	by	ADP
easat-3404	98	24	identifying	identify	VERB
easat-3404	98	25	high	high	ADJ
easat-3404	98	26	-	-	PUNCT
easat-3404	98	27	value	value	NOUN
easat-3404	98	28	customers	customer	NOUN
easat-3404	98	29	and	and	CCONJ
easat-3404	98	30	potential	potential	ADJ
easat-3404	98	31	churn	churn	NOUN
easat-3404	98	32	risks	risk	NOUN
easat-3404	98	33	(	(	PUNCT
easat-3404	98	34	hasan	hasan	PROPN
easat-3404	98	35	et	et	PROPN
easat-3404	98	36	al	al	PROPN
easat-3404	98	37	.	.	PROPN
easat-3404	98	38	,	,	PUNCT
easat-3404	98	39	2024	2024	NUM
easat-3404	98	40	)	)	PUNCT
easat-3404	98	41	.	.	PUNCT
easat-3404	99	1	2.3	2.3	NUM
easat-3404	99	2	.	.	PUNCT
easat-3404	100	1	content	content	NOUN
easat-3404	100	2	optimization	optimization	NOUN
easat-3404	100	3	and	and	CCONJ
easat-3404	100	4	automated	automate	VERB
easat-3404	100	5	campaigns	campaign	NOUN
easat-3404	100	6	ai	ai	AUX
easat-3404	100	7	-	-	PUNCT
easat-3404	100	8	driven	drive	VERB
easat-3404	100	9	content	content	NOUN
easat-3404	100	10	optimization	optimization	NOUN
easat-3404	100	11	is	be	AUX
easat-3404	100	12	a	a	DET
easat-3404	100	13	transformative	transformative	ADJ
easat-3404	100	14	aspect	aspect	NOUN
easat-3404	100	15	of	of	ADP
easat-3404	100	16	dma	dma	PROPN
easat-3404	100	17	(	(	PUNCT
easat-3404	100	18	halid	halid	PROPN
easat-3404	100	19	et	et	PROPN
easat-3404	100	20	al	al	PROPN
easat-3404	100	21	.	.	PROPN
easat-3404	100	22	,	,	PUNCT
easat-3404	100	23	2024	2024	NUM
easat-3404	100	24	)	)	PUNCT
easat-3404	100	25	.	.	PUNCT
easat-3404	101	1	ai	ai	VERB
easat-3404	101	2	tools	tool	NOUN
easat-3404	101	3	can	can	AUX
easat-3404	101	4	analyze	analyze	VERB
easat-3404	101	5	user	user	NOUN
easat-3404	101	6	engagement	engagement	PROPN
easat-3404	101	7	data	datum	NOUN
easat-3404	101	8	to	to	PART
easat-3404	101	9	determine	determine	VERB
easat-3404	101	10	which	which	DET
easat-3404	101	11	content	content	NOUN
easat-3404	101	12	resonates	resonate	VERB
easat-3404	101	13	most	most	ADV
easat-3404	101	14	with	with	ADP
easat-3404	101	15	target	target	NOUN
easat-3404	101	16	audiences	audience	NOUN
easat-3404	101	17	.	.	PUNCT
easat-3404	102	1	this	this	DET
easat-3404	102	2	data	datum	NOUN
easat-3404	102	3	can	can	AUX
easat-3404	102	4	be	be	AUX
easat-3404	102	5	used	use	VERB
easat-3404	102	6	to	to	PART
easat-3404	102	7	automatically	automatically	ADV
easat-3404	102	8	adjust	adjust	VERB
easat-3404	102	9	content	content	NOUN
easat-3404	102	10	,	,	PUNCT
easat-3404	102	11	optimize	optimize	NOUN
easat-3404	102	12	keywords	keyword	NOUN
easat-3404	102	13	,	,	PUNCT
easat-3404	102	14	and	and	CCONJ
easat-3404	102	15	personalize	personalize	VERB
easat-3404	102	16	messaging	message	VERB
easat-3404	102	17	for	for	ADP
easat-3404	102	18	improved	improved	ADJ
easat-3404	102	19	performance	performance	NOUN
easat-3404	102	20	across	across	ADP
easat-3404	102	21	digital	digital	ADJ
easat-3404	102	22	platforms	platform	NOUN
easat-3404	102	23	(	(	PUNCT
easat-3404	102	24	saura	saura	PROPN
easat-3404	102	25	et	et	PROPN
easat-3404	102	26	al	al	PROPN
easat-3404	102	27	.	.	PROPN
easat-3404	102	28	et	et	PROPN
easat-3404	102	29	al	al	PROPN
easat-3404	102	30	.	.	PROPN
easat-3404	102	31	,	,	PUNCT
easat-3404	102	32	2021	2021	NUM
easat-3404	102	33	)	)	PUNCT
easat-3404	102	34	.	.	PUNCT
easat-3404	103	1	for	for	ADP
easat-3404	103	2	example	example	NOUN
easat-3404	103	3	,	,	PUNCT
easat-3404	103	4	ai	ai	ADJ
easat-3404	103	5	-	-	PUNCT
easat-3404	103	6	powered	power	VERB
easat-3404	103	7	chatbots	chatbot	NOUN
easat-3404	103	8	can	can	AUX
easat-3404	103	9	automate	automate	VERB
easat-3404	103	10	customer	customer	NOUN
easat-3404	103	11	service	service	NOUN
easat-3404	103	12	,	,	PUNCT
easat-3404	103	13	addressing	address	VERB
easat-3404	103	14	frequently	frequently	ADV
easat-3404	103	15	asked	ask	VERB
easat-3404	103	16	questions	question	NOUN
easat-3404	103	17	and	and	CCONJ
easat-3404	103	18	providing	provide	VERB
easat-3404	103	19	personalized	personalized	ADJ
easat-3404	103	20	responses	response	NOUN
easat-3404	103	21	based	base	VERB
easat-3404	103	22	on	on	ADP
easat-3404	103	23	user	user	NOUN
easat-3404	103	24	behavior	behavior	NOUN
easat-3404	103	25	.	.	PUNCT
easat-3404	104	1	according	accord	VERB
easat-3404	104	2	to	to	ADP
easat-3404	104	3	ziakis	ziakis	PROPN
easat-3404	104	4	and	and	CCONJ
easat-3404	104	5	vlachopoulou	vlachopoulou	NOUN
easat-3404	104	6	(	(	PUNCT
easat-3404	104	7	2023	2023	NUM
easat-3404	104	8	)	)	PUNCT
easat-3404	104	9	,	,	PUNCT
easat-3404	104	10	ai	ai	VERB
easat-3404	104	11	is	be	AUX
easat-3404	104	12	also	also	ADV
easat-3404	104	13	revolutionizing	revolutionize	VERB
easat-3404	104	14	email	email	NOUN
easat-3404	104	15	marketing	marketing	NOUN
easat-3404	104	16	by	by	ADP
easat-3404	104	17	enabling	enable	VERB
easat-3404	104	18	marketers	marketer	NOUN
easat-3404	104	19	to	to	PART
easat-3404	104	20	send	send	VERB
easat-3404	104	21	personalized	personalized	ADJ
easat-3404	104	22	messages	message	NOUN
easat-3404	104	23	to	to	ADP
easat-3404	104	24	customers	customer	NOUN
easat-3404	104	25	at	at	ADP
easat-3404	104	26	optimal	optimal	ADJ
easat-3404	104	27	times	time	NOUN
easat-3404	104	28	,	,	PUNCT
easat-3404	104	29	increasing	increase	VERB
easat-3404	104	30	open	open	ADJ
easat-3404	104	31	rates	rate	NOUN
easat-3404	104	32	and	and	CCONJ
easat-3404	104	33	click	click	VERB
easat-3404	104	34	-	-	PUNCT
easat-3404	104	35	through	through	ADP
easat-3404	104	36	rates	rate	NOUN
easat-3404	104	37	.	.	PUNCT
easat-3404	105	1	similarly	similarly	ADV
easat-3404	105	2	,	,	PUNCT
easat-3404	105	3	potwora	potwora	VERB
easat-3404	105	4	et	et	PROPN
easat-3404	105	5	al	al	PROPN
easat-3404	105	6	.	.	PROPN
easat-3404	106	1	(	(	PUNCT
easat-3404	106	2	2024	2024	NUM
easat-3404	106	3	)	)	PUNCT
easat-3404	106	4	discuss	discuss	VERB
easat-3404	106	5	the	the	DET
easat-3404	106	6	growing	grow	VERB
easat-3404	106	7	role	role	NOUN
easat-3404	106	8	of	of	ADP
easat-3404	106	9	ai	ai	VERB
easat-3404	106	10	in	in	ADP
easat-3404	106	11	automating	automate	VERB
easat-3404	106	12	social	social	ADJ
easat-3404	106	13	media	medium	NOUN
easat-3404	106	14	campaigns	campaign	NOUN
easat-3404	106	15	.	.	PUNCT
easat-3404	107	1	ai	ai	VERB
easat-3404	107	2	tools	tool	NOUN
easat-3404	107	3	can	can	AUX
easat-3404	107	4	analyze	analyze	VERB
easat-3404	107	5	social	social	ADJ
easat-3404	107	6	media	medium	NOUN
easat-3404	107	7	engagement	engagement	NOUN
easat-3404	107	8	,	,	PUNCT
easat-3404	107	9	identify	identify	VERB
easat-3404	107	10	trending	trend	VERB
easat-3404	107	11	topics	topic	NOUN
easat-3404	107	12	,	,	PUNCT
easat-3404	107	13	and	and	CCONJ
easat-3404	107	14	optimize	optimize	VERB
easat-3404	107	15	content	content	NOUN
easat-3404	107	16	delivery	delivery	NOUN
easat-3404	107	17	to	to	PART
easat-3404	107	18	maximize	maximize	VERB
easat-3404	107	19	audience	audience	NOUN
easat-3404	107	20	reach	reach	NOUN
easat-3404	107	21	and	and	CCONJ
easat-3404	107	22	engagement	engagement	NOUN
easat-3404	107	23	(	(	PUNCT
easat-3404	107	24	bolón	bolón	NOUN
easat-3404	107	25	-	-	PUNCT
easat-3404	107	26	canedo	canedo	PROPN
easat-3404	107	27	et	et	PROPN
easat-3404	107	28	al	al	PROPN
easat-3404	107	29	.	.	PROPN
easat-3404	107	30	,	,	PUNCT
easat-3404	107	31	2024	2024	NUM
easat-3404	107	32	)	)	PUNCT
easat-3404	107	33	.	.	PUNCT
easat-3404	108	1	2.4	2.4	NUM
easat-3404	108	2	.	.	PUNCT
easat-3404	108	3	challenges	challenge	NOUN
easat-3404	108	4	in	in	ADP
easat-3404	108	5	ai	ai	ADJ
easat-3404	108	6	implementation	implementation	NOUN
easat-3404	108	7	for	for	ADP
easat-3404	108	8	digital	digital	ADJ
easat-3404	108	9	marketing	marketing	NOUN
easat-3404	108	10	while	while	SCONJ
easat-3404	108	11	the	the	DET
easat-3404	108	12	benefits	benefit	NOUN
easat-3404	108	13	of	of	ADP
easat-3404	108	14	ai	ai	VERB
easat-3404	108	15	in	in	ADP
easat-3404	108	16	dm	dm	PROPN
easat-3404	108	17	are	be	AUX
easat-3404	108	18	undeniable	undeniable	ADJ
easat-3404	108	19	,	,	PUNCT
easat-3404	108	20	there	there	PRON
easat-3404	108	21	are	be	VERB
easat-3404	108	22	several	several	ADJ
easat-3404	108	23	challenges	challenge	NOUN
easat-3404	108	24	that	that	PRON
easat-3404	108	25	businesses	business	NOUN
easat-3404	108	26	must	must	AUX
easat-3404	108	27	address	address	VERB
easat-3404	108	28	to	to	PART
easat-3404	108	29	fully	fully	ADV
easat-3404	108	30	leverage	leverage	VERB
easat-3404	108	31	its	its	PRON
easat-3404	108	32	potential	potential	ADJ
easat-3404	108	33	(	(	PUNCT
easat-3404	108	34	coccia	coccia	NOUN
easat-3404	108	35	,	,	PUNCT
easat-3404	108	36	2024	2024	NUM
easat-3404	108	37	)	)	PUNCT
easat-3404	108	38	.	.	PUNCT
easat-3404	109	1	the	the	DET
easat-3404	109	2	high	high	ADJ
easat-3404	109	3	costs	cost	NOUN
easat-3404	109	4	associated	associate	VERB
easat-3404	109	5	with	with	ADP
easat-3404	109	6	ai	ai	PRON
easat-3404	109	7	implementation	implementation	NOUN
easat-3404	109	8	,	,	PUNCT
easat-3404	109	9	particularly	particularly	ADV
easat-3404	109	10	for	for	ADP
easat-3404	109	11	small	small	ADJ
easat-3404	109	12	and	and	CCONJ
easat-3404	109	13	medium	medium	ADJ
easat-3404	109	14	-	-	PUNCT
easat-3404	109	15	sized	sized	ADJ
easat-3404	109	16	businesses	business	NOUN
easat-3404	109	17	,	,	PUNCT
easat-3404	109	18	remain	remain	VERB
easat-3404	109	19	a	a	DET
easat-3404	109	20	significant	significant	ADJ
easat-3404	109	21	barrier	barrier	NOUN
easat-3404	109	22	(	(	PUNCT
easat-3404	109	23	haleem	haleem	PROPN
easat-3404	109	24	et	et	PROPN
easat-3404	109	25	al	al	PROPN
easat-3404	109	26	.	.	PROPN
easat-3404	109	27	,	,	PUNCT
easat-3404	109	28	2022	2022	NUM
easat-3404	109	29	)	)	PUNCT
easat-3404	109	30	.	.	PUNCT
easat-3404	110	1	ai	ai	AUX
easat-3404	110	2	technologies	technology	NOUN
easat-3404	110	3	require	require	VERB
easat-3404	110	4	substantial	substantial	ADJ
easat-3404	110	5	investment	investment	NOUN
easat-3404	110	6	in	in	ADP
easat-3404	110	7	infrastructure	infrastructure	NOUN
easat-3404	110	8	,	,	PUNCT
easat-3404	110	9	skilled	skilled	ADJ
easat-3404	110	10	personnel	personnel	NOUN
easat-3404	110	11	,	,	PUNCT
easat-3404	110	12	and	and	CCONJ
easat-3404	110	13	training	training	NOUN
easat-3404	110	14	programs	program	NOUN
easat-3404	110	15	,	,	PUNCT
easat-3404	110	16	which	which	PRON
easat-3404	110	17	can	can	AUX
easat-3404	110	18	be	be	AUX
easat-3404	110	19	prohibitive	prohibitive	ADJ
easat-3404	110	20	for	for	ADP
easat-3404	110	21	many	many	ADJ
easat-3404	110	22	organizations	organization	NOUN
easat-3404	110	23	(	(	PUNCT
easat-3404	110	24	durai	durai	X
easat-3404	110	25	et	et	PROPN
easat-3404	110	26	al	al	PROPN
easat-3404	110	27	.	.	PROPN
easat-3404	110	28	,	,	PUNCT
easat-3404	110	29	2024	2024	NUM
easat-3404	110	30	)	)	PUNCT
easat-3404	110	31	.	.	PUNCT
easat-3404	111	1	furthermore	furthermore	ADV
easat-3404	111	2	,	,	PUNCT
easat-3404	111	3	saura	saura	PROPN
easat-3404	111	4	et	et	PROPN
easat-3404	111	5	al	al	PROPN
easat-3404	111	6	.	.	PROPN
easat-3404	112	1	(	(	PUNCT
easat-3404	112	2	2021	2021	NUM
easat-3404	112	3	)	)	PUNCT
easat-3404	112	4	highlights	highlight	NOUN
easat-3404	112	5	the	the	DET
easat-3404	112	6	ethical	ethical	ADJ
easat-3404	112	7	concerns	concern	NOUN
easat-3404	112	8	surrounding	surround	VERB
easat-3404	112	9	the	the	DET
easat-3404	112	10	use	use	NOUN
easat-3404	112	11	of	of	ADP
easat-3404	112	12	ai	ai	NOUN
easat-3404	112	13	in	in	ADP
easat-3404	112	14	dm	dm	PROPN
easat-3404	112	15	.	.	PUNCT
easat-3404	112	16	data	data	PROPN
easat-3404	112	17	privacy	privacy	NOUN
easat-3404	112	18	issues	issue	NOUN
easat-3404	112	19	,	,	PUNCT
easat-3404	112	20	algorithmic	algorithmic	ADJ
easat-3404	112	21	bias	bias	NOUN
easat-3404	112	22	,	,	PUNCT
easat-3404	112	23	and	and	CCONJ
easat-3404	112	24	transparency	transparency	NOUN
easat-3404	112	25	in	in	ADP
easat-3404	112	26	ai	ai	ADJ
easat-3404	112	27	decision	decision	NOUN
easat-3404	112	28	-	-	PUNCT
easat-3404	112	29	making	make	VERB
easat-3404	112	30	processes	process	NOUN
easat-3404	112	31	are	be	AUX
easat-3404	112	32	critical	critical	ADJ
easat-3404	112	33	considerations	consideration	NOUN
easat-3404	112	34	that	that	PRON
easat-3404	112	35	need	need	VERB
easat-3404	112	36	to	to	PART
easat-3404	112	37	be	be	AUX
easat-3404	112	38	addressed	address	VERB
easat-3404	112	39	to	to	PART
easat-3404	112	40	ensure	ensure	VERB
easat-3404	112	41	responsible	responsible	ADJ
easat-3404	112	42	ai	ai	NOUN
easat-3404	112	43	use	use	NOUN
easat-3404	112	44	in	in	ADP
easat-3404	112	45	marketing	marketing	NOUN
easat-3404	112	46	(	(	PUNCT
easat-3404	112	47	amiri	amiri	PROPN
easat-3404	112	48	et	et	PROPN
easat-3404	112	49	al	al	PROPN
easat-3404	112	50	.	.	PROPN
easat-3404	112	51	,	,	PUNCT
easat-3404	112	52	2024	2024	NUM
easat-3404	112	53	)	)	PUNCT
easat-3404	112	54	.	.	PUNCT
easat-3404	113	1	as	as	SCONJ
easat-3404	113	2	ai	ai	PROPN
easat-3404	113	3	tools	tool	NOUN
easat-3404	113	4	increasingly	increasingly	ADV
easat-3404	113	5	rely	rely	VERB
easat-3404	113	6	on	on	ADP
easat-3404	113	7	vast	vast	ADJ
easat-3404	113	8	amounts	amount	NOUN
easat-3404	113	9	of	of	ADP
easat-3404	113	10	consumer	consumer	NOUN
easat-3404	113	11	data	datum	NOUN
easat-3404	113	12	,	,	PUNCT
easat-3404	113	13	businesses	business	NOUN
easat-3404	113	14	must	must	AUX
easat-3404	113	15	adopt	adopt	VERB
easat-3404	113	16	robust	robust	ADJ
easat-3404	113	17	data	datum	NOUN
easat-3404	113	18	protection	protection	NOUN
easat-3404	113	19	measures	measure	NOUN
easat-3404	113	20	to	to	PART
easat-3404	113	21	maintain	maintain	VERB
easat-3404	113	22	6502	6502	NUM
easat-3404	113	23	edelweiss	edelweiss	PROPN
easat-3404	113	24	applied	apply	VERB
easat-3404	113	25	science	science	NOUN
easat-3404	113	26	and	and	CCONJ
easat-3404	113	27	technology	technology	NOUN
easat-3404	113	28	issn	issn	PROPN
easat-3404	113	29	:	:	PUNCT
easat-3404	113	30	2576	2576	NUM
easat-3404	113	31	-	-	SYM
easat-3404	113	32	8484	8484	NUM
easat-3404	113	33	vol	vol	NOUN
easat-3404	113	34	.	.	PROPN
easat-3404	113	35	8	8	NUM
easat-3404	113	36	,	,	PUNCT
easat-3404	113	37	no	no	INTJ
easat-3404	113	38	.	.	NOUN
easat-3404	113	39	6	6	NUM
easat-3404	113	40	:	:	SYM
easat-3404	113	41	6498	6498	NUM
easat-3404	113	42	-	-	SYM
easat-3404	113	43	6516	6516	NUM
easat-3404	113	44	,	,	PUNCT
easat-3404	113	45	2024	2024	NUM
easat-3404	113	46	doi	doi	NOUN
easat-3404	113	47	:	:	PUNCT
easat-3404	113	48	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	113	49	©	©	PROPN
easat-3404	113	50	2024	2024	NUM
easat-3404	113	51	by	by	ADP
easat-3404	113	52	the	the	DET
easat-3404	113	53	author	author	NOUN
easat-3404	113	54	;	;	PUNCT
easat-3404	113	55	licensee	licensee	PROPN
easat-3404	113	56	learning	learning	NOUN
easat-3404	113	57	gate	gate	PROPN
easat-3404	113	58	consumer	consumer	NOUN
easat-3404	113	59	trust	trust	NOUN
easat-3404	113	60	and	and	CCONJ
easat-3404	113	61	comply	comply	VERB
easat-3404	113	62	with	with	ADP
easat-3404	113	63	regulations	regulation	NOUN
easat-3404	113	64	such	such	ADJ
easat-3404	113	65	as	as	ADP
easat-3404	113	66	the	the	DET
easat-3404	113	67	gdpr	gdpr	PROPN
easat-3404	113	68	(	(	PUNCT
easat-3404	113	69	general	general	ADJ
easat-3404	113	70	data	datum	NOUN
easat-3404	113	71	protection	protection	PROPN
easat-3404	113	72	regulation	regulation	PROPN
easat-3404	113	73	)	)	PUNCT
easat-3404	113	74	(	(	PUNCT
easat-3404	113	75	ziakis	ziakis	PROPN
easat-3404	113	76	&	&	CCONJ
easat-3404	113	77	vlachopoulou	vlachopoulou	NOUN
easat-3404	113	78	,	,	PUNCT
easat-3404	113	79	2023	2023	NUM
easat-3404	113	80	)	)	PUNCT
easat-3404	113	81	.	.	PUNCT
easat-3404	114	1	2.5	2.5	NUM
easat-3404	114	2	.	.	PUNCT
easat-3404	115	1	ai	ai	VERB
easat-3404	115	2	’s	’s	PART
easat-3404	115	3	role	role	NOUN
easat-3404	115	4	in	in	ADP
easat-3404	115	5	b2b	b2b	NOUN
easat-3404	115	6	marketing	marketing	NOUN
easat-3404	115	7	and	and	CCONJ
easat-3404	115	8	crm	crm	NOUN
easat-3404	115	9	systems	system	NOUN
easat-3404	115	10	while	while	SCONJ
easat-3404	115	11	ai	ai	VERB
easat-3404	115	12	’s	’s	PART
easat-3404	115	13	application	application	NOUN
easat-3404	115	14	in	in	ADP
easat-3404	115	15	business	business	NOUN
easat-3404	115	16	-	-	PUNCT
easat-3404	115	17	to	to	ADP
easat-3404	115	18	-	-	PUNCT
easat-3404	115	19	consumer	consumer	NOUN
easat-3404	115	20	(	(	PUNCT
easat-3404	115	21	b2c	b2c	NOUN
easat-3404	115	22	)	)	PUNCT
easat-3404	115	23	marketing	marketing	NOUN
easat-3404	115	24	is	be	AUX
easat-3404	115	25	well	well	ADV
easat-3404	115	26	-	-	PUNCT
easat-3404	115	27	documented	document	VERB
easat-3404	115	28	,	,	PUNCT
easat-3404	115	29	its	its	PRON
easat-3404	115	30	role	role	NOUN
easat-3404	115	31	in	in	ADP
easat-3404	115	32	business	business	NOUN
easat-3404	115	33	-	-	PUNCT
easat-3404	115	34	to	to	ADP
easat-3404	115	35	-	-	PUNCT
easat-3404	115	36	business	business	NOUN
easat-3404	115	37	(	(	PUNCT
easat-3404	115	38	b2b	b2b	NOUN
easat-3404	115	39	)	)	PUNCT
easat-3404	115	40	marketing	marketing	NOUN
easat-3404	115	41	is	be	AUX
easat-3404	115	42	less	less	ADV
easat-3404	115	43	explored	explore	VERB
easat-3404	115	44	.	.	PUNCT
easat-3404	116	1	according	accord	VERB
easat-3404	116	2	to	to	ADP
easat-3404	116	3	saura	saura	PROPN
easat-3404	116	4	et	et	PROPN
easat-3404	116	5	al	al	PROPN
easat-3404	116	6	.	.	PROPN
easat-3404	117	1	(	(	PUNCT
easat-3404	117	2	2021	2021	NUM
easat-3404	117	3	)	)	PUNCT
easat-3404	117	4	,	,	PUNCT
easat-3404	117	5	ai	ai	ADJ
easat-3404	117	6	-	-	PUNCT
easat-3404	117	7	powered	powered	ADJ
easat-3404	117	8	customer	customer	NOUN
easat-3404	117	9	relationship	relationship	NOUN
easat-3404	117	10	management	management	NOUN
easat-3404	117	11	(	(	PUNCT
easat-3404	117	12	crm	crm	NOUN
easat-3404	117	13	)	)	PUNCT
easat-3404	117	14	systems	system	NOUN
easat-3404	117	15	have	have	VERB
easat-3404	117	16	the	the	DET
easat-3404	117	17	potential	potential	NOUN
easat-3404	117	18	to	to	PART
easat-3404	117	19	transform	transform	VERB
easat-3404	117	20	b2b	b2b	NOUN
easat-3404	117	21	marketing	marketing	NOUN
easat-3404	117	22	by	by	ADP
easat-3404	117	23	automating	automate	VERB
easat-3404	117	24	lead	lead	NOUN
easat-3404	117	25	generation	generation	NOUN
easat-3404	117	26	,	,	PUNCT
easat-3404	117	27	improving	improve	VERB
easat-3404	117	28	sales	sale	NOUN
easat-3404	117	29	forecasting	forecasting	NOUN
easat-3404	117	30	,	,	PUNCT
easat-3404	117	31	and	and	CCONJ
easat-3404	117	32	enhancing	enhance	VERB
easat-3404	117	33	customer	customer	NOUN
easat-3404	117	34	service	service	NOUN
easat-3404	117	35	(	(	PUNCT
easat-3404	117	36	babina	babina	NOUN
easat-3404	117	37	et	et	PROPN
easat-3404	117	38	al	al	PROPN
easat-3404	117	39	.	.	PROPN
easat-3404	117	40	,	,	PUNCT
easat-3404	117	41	2024	2024	NUM
easat-3404	117	42	)	)	PUNCT
easat-3404	117	43	.	.	PUNCT
easat-3404	118	1	these	these	DET
easat-3404	118	2	ai	ai	ADJ
easat-3404	118	3	-	-	PUNCT
easat-3404	118	4	driven	drive	VERB
easat-3404	118	5	crm	crm	NOUN
easat-3404	118	6	systems	system	NOUN
easat-3404	118	7	enable	enable	VERB
easat-3404	118	8	businesses	business	NOUN
easat-3404	118	9	to	to	PART
easat-3404	118	10	analyze	analyze	VERB
easat-3404	118	11	customer	customer	NOUN
easat-3404	118	12	data	datum	NOUN
easat-3404	118	13	more	more	ADV
easat-3404	118	14	effectively	effectively	ADV
easat-3404	118	15	,	,	PUNCT
easat-3404	118	16	helping	help	VERB
easat-3404	118	17	them	they	PRON
easat-3404	118	18	make	make	VERB
easat-3404	118	19	data	datum	NOUN
easat-3404	118	20	-	-	PUNCT
easat-3404	118	21	driven	drive	VERB
easat-3404	118	22	decisions	decision	NOUN
easat-3404	118	23	that	that	PRON
easat-3404	118	24	improve	improve	VERB
easat-3404	118	25	customer	customer	NOUN
easat-3404	118	26	satisfaction	satisfaction	NOUN
easat-3404	118	27	and	and	CCONJ
easat-3404	118	28	retention	retention	NOUN
easat-3404	118	29	(	(	PUNCT
easat-3404	118	30	bharadiya	bharadiya	NOUN
easat-3404	118	31	et	et	PROPN
easat-3404	118	32	al	al	PROPN
easat-3404	118	33	.	.	PROPN
easat-3404	118	34	,	,	PUNCT
easat-3404	118	35	2023	2023	NUM
easat-3404	118	36	)	)	PUNCT
easat-3404	118	37	.	.	PUNCT
easat-3404	119	1	research	research	NOUN
easat-3404	119	2	by	by	ADP
easat-3404	119	3	ziakis	ziakis	PROPN
easat-3404	119	4	and	and	CCONJ
easat-3404	119	5	vlachopoulou	vlachopoulou	NOUN
easat-3404	119	6	(	(	PUNCT
easat-3404	119	7	2023	2023	NUM
easat-3404	119	8	)	)	PUNCT
easat-3404	119	9	indicates	indicate	VERB
easat-3404	119	10	that	that	SCONJ
easat-3404	119	11	ai	ai	NOUN
easat-3404	119	12	is	be	AUX
easat-3404	119	13	increasingly	increasingly	ADV
easat-3404	119	14	being	be	AUX
easat-3404	119	15	adopted	adopt	VERB
easat-3404	119	16	in	in	ADP
easat-3404	119	17	b2b	b2b	NOUN
easat-3404	119	18	marketing	marketing	NOUN
easat-3404	119	19	to	to	PART
easat-3404	119	20	streamline	streamline	VERB
easat-3404	119	21	processes	process	NOUN
easat-3404	119	22	such	such	ADJ
easat-3404	119	23	as	as	ADP
easat-3404	119	24	account	account	NOUN
easat-3404	119	25	-	-	PUNCT
easat-3404	119	26	based	base	VERB
easat-3404	119	27	marketing	marketing	NOUN
easat-3404	119	28	(	(	PUNCT
easat-3404	119	29	abm	abm	PROPN
easat-3404	119	30	)	)	PUNCT
easat-3404	119	31	and	and	CCONJ
easat-3404	119	32	targeted	target	VERB
easat-3404	119	33	outreach	outreach	NOUN
easat-3404	119	34	(	(	PUNCT
easat-3404	119	35	abrokwah	abrokwah	NOUN
easat-3404	119	36	-	-	PUNCT
easat-3404	119	37	larbi	larbi	PROPN
easat-3404	119	38	et	et	PROPN
easat-3404	119	39	al	al	PROPN
easat-3404	119	40	.	.	PROPN
easat-3404	119	41	,	,	PUNCT
easat-3404	119	42	2024	2024	NUM
easat-3404	119	43	)	)	PUNCT
easat-3404	119	44	.	.	PUNCT
easat-3404	120	1	ai	ai	VERB
easat-3404	120	2	tools	tool	NOUN
easat-3404	120	3	can	can	AUX
easat-3404	120	4	automate	automate	VERB
easat-3404	120	5	the	the	DET
easat-3404	120	6	identification	identification	NOUN
easat-3404	120	7	of	of	ADP
easat-3404	120	8	high	high	ADJ
easat-3404	120	9	-	-	PUNCT
easat-3404	120	10	value	value	NOUN
easat-3404	120	11	leads	lead	NOUN
easat-3404	120	12	and	and	CCONJ
easat-3404	120	13	tailor	tailor	NOUN
easat-3404	120	14	marketing	marketing	NOUN
easat-3404	120	15	campaigns	campaign	NOUN
easat-3404	120	16	to	to	ADP
easat-3404	120	17	specific	specific	ADJ
easat-3404	120	18	accounts	account	NOUN
easat-3404	120	19	,	,	PUNCT
easat-3404	120	20	ensuring	ensure	VERB
easat-3404	120	21	that	that	SCONJ
easat-3404	120	22	businesses	business	NOUN
easat-3404	120	23	target	target	VERB
easat-3404	120	24	the	the	DET
easat-3404	120	25	right	right	ADJ
easat-3404	120	26	prospects	prospect	NOUN
easat-3404	120	27	with	with	ADP
easat-3404	120	28	relevant	relevant	ADJ
easat-3404	120	29	content	content	NOUN
easat-3404	120	30	(	(	PUNCT
easat-3404	120	31	abildtrup	abildtrup	NOUN
easat-3404	120	32	,	,	PUNCT
easat-3404	120	33	2024	2024	NUM
easat-3404	120	34	;	;	PUNCT
easat-3404	120	35	ahmed	ahme	VERB
easat-3404	120	36	,	,	PUNCT
easat-3404	120	37	2024	2024	NUM
easat-3404	120	38	)	)	PUNCT
easat-3404	120	39	.	.	PUNCT
easat-3404	121	1	table	table	NOUN
easat-3404	121	2	1	1	NUM
easat-3404	121	3	.	.	PUNCT
easat-3404	121	4	notable	notable	ADJ
easat-3404	121	5	previous	previous	ADJ
easat-3404	121	6	studies	study	NOUN
easat-3404	121	7	of	of	ADP
easat-3404	121	8	ai	ai	VERB
easat-3404	121	9	in	in	ADP
easat-3404	121	10	dma	dma	PROPN
easat-3404	121	11	.	.	PUNCT
easat-3404	122	1	source	source	NOUN
easat-3404	122	2	objectives	objectives	PROPN
easat-3404	122	3	methodology	methodology	NOUN
easat-3404	122	4	findings	finding	VERB
easat-3404	122	5	discussion	discussion	NOUN
easat-3404	122	6	implications	implication	NOUN
easat-3404	122	7	dumitriu	dumitriu	ADV
easat-3404	122	8	&	&	CCONJ
easat-3404	122	9	popescu	popescu	PROPN
easat-3404	122	10	(	(	PUNCT
easat-3404	122	11	2019	2019	NUM
easat-3404	122	12	)	)	PUNCT
easat-3404	122	13	analyze	analyze	VERB
easat-3404	122	14	ai	ai	NOUN
easat-3404	122	15	's	's	PART
easat-3404	122	16	impact	impact	NOUN
easat-3404	122	17	on	on	ADP
easat-3404	122	18	digital	digital	ADJ
easat-3404	122	19	marketing	marketing	NOUN
easat-3404	122	20	,	,	PUNCT
easat-3404	122	21	focusing	focus	VERB
easat-3404	122	22	on	on	ADP
easat-3404	122	23	keyword	keyword	NOUN
easat-3404	122	24	research	research	NOUN
easat-3404	122	25	and	and	CCONJ
easat-3404	122	26	seo	seo	NOUN
easat-3404	122	27	.	.	PUNCT
easat-3404	123	1	literature	literature	PROPN
easat-3404	123	2	review	review	PROPN
easat-3404	123	3	,	,	PUNCT
easat-3404	123	4	model	model	NOUN
easat-3404	123	5	development	development	NOUN
easat-3404	123	6	for	for	ADP
easat-3404	123	7	keyword	keyword	NOUN
easat-3404	123	8	optimization	optimization	NOUN
easat-3404	123	9	.	.	PUNCT
easat-3404	124	1	ai	ai	VERB
easat-3404	124	2	simplifies	simplifie	NOUN
easat-3404	124	3	targeting	target	VERB
easat-3404	124	4	and	and	CCONJ
easat-3404	124	5	customization	customization	NOUN
easat-3404	124	6	in	in	ADP
easat-3404	124	7	marketing	marketing	NOUN
easat-3404	124	8	,	,	PUNCT
easat-3404	124	9	enhancing	enhance	VERB
easat-3404	124	10	visibility	visibility	NOUN
easat-3404	124	11	and	and	CCONJ
easat-3404	124	12	efficiency	efficiency	NOUN
easat-3404	124	13	.	.	PUNCT
easat-3404	125	1	the	the	DET
easat-3404	125	2	development	development	NOUN
easat-3404	125	3	of	of	ADP
easat-3404	125	4	ai	ai	ADJ
easat-3404	125	5	-	-	PUNCT
easat-3404	125	6	powered	power	VERB
easat-3404	125	7	systems	system	NOUN
easat-3404	125	8	leads	lead	VERB
easat-3404	125	9	to	to	ADP
easat-3404	125	10	more	more	ADV
easat-3404	125	11	efficient	efficient	ADJ
easat-3404	125	12	marketing	marketing	NOUN
easat-3404	125	13	strategies	strategy	NOUN
easat-3404	125	14	,	,	PUNCT
easat-3404	125	15	such	such	ADJ
easat-3404	125	16	as	as	ADP
easat-3404	125	17	ai	ai	ADV
easat-3404	125	18	-	-	PUNCT
easat-3404	125	19	enhanced	enhance	VERB
easat-3404	125	20	keyword	keyword	NOUN
easat-3404	125	21	research	research	NOUN
easat-3404	125	22	and	and	CCONJ
easat-3404	125	23	seo	seo	NOUN
easat-3404	125	24	.	.	PUNCT
easat-3404	126	1	companies	company	NOUN
easat-3404	126	2	should	should	AUX
easat-3404	126	3	adopt	adopt	VERB
easat-3404	126	4	ai	ai	VERB
easat-3404	126	5	tools	tool	NOUN
easat-3404	126	6	to	to	PART
easat-3404	126	7	optimize	optimize	VERB
easat-3404	126	8	seo	seo	NOUN
easat-3404	126	9	,	,	PUNCT
easat-3404	126	10	with	with	ADP
easat-3404	126	11	a	a	DET
easat-3404	126	12	focus	focus	NOUN
easat-3404	126	13	on	on	ADP
easat-3404	126	14	integrating	integrate	VERB
easat-3404	126	15	voice	voice	NOUN
easat-3404	126	16	search	search	NOUN
easat-3404	126	17	.	.	PUNCT
easat-3404	127	1	ziakis	ziakis	PROPN
easat-3404	127	2	&	&	CCONJ
easat-3404	127	3	vlachopoulo	vlachopoulo	PROPN
easat-3404	127	4	u	u	PROPN
easat-3404	127	5	(	(	PUNCT
easat-3404	127	6	2023	2023	NUM
easat-3404	127	7	)	)	PUNCT
easat-3404	127	8	investigate	investigate	VERB
easat-3404	127	9	ai	ai	NOUN
easat-3404	127	10	’s	’s	PART
easat-3404	127	11	application	application	NOUN
easat-3404	127	12	in	in	ADP
easat-3404	127	13	various	various	ADJ
easat-3404	127	14	marketing	marketing	NOUN
easat-3404	127	15	segments	segment	NOUN
easat-3404	127	16	(	(	PUNCT
easat-3404	127	17	social	social	ADJ
easat-3404	127	18	media	medium	NOUN
easat-3404	127	19	,	,	PUNCT
easat-3404	127	20	e	e	NOUN
easat-3404	127	21	-	-	NOUN
easat-3404	127	22	commerce	commerce	NOUN
easat-3404	127	23	,	,	PUNCT
easat-3404	127	24	etc	etc	X
easat-3404	127	25	.	.	X
easat-3404	127	26	)	)	PUNCT
easat-3404	127	27	.	.	PUNCT
easat-3404	128	1	systematic	systematic	ADJ
easat-3404	128	2	literature	literature	PROPN
easat-3404	128	3	review	review	PROPN
easat-3404	128	4	,	,	PUNCT
easat-3404	128	5	bibliometric	bibliometric	ADJ
easat-3404	128	6	analysis	analysis	NOUN
easat-3404	128	7	.	.	PUNCT
easat-3404	129	1	ai	ai	PROPN
easat-3404	129	2	transforms	transform	VERB
easat-3404	129	3	digital	digital	ADJ
easat-3404	129	4	marketing	marketing	NOUN
easat-3404	129	5	through	through	ADP
easat-3404	129	6	datadriven	datadriven	ADJ
easat-3404	129	7	strategies	strategy	NOUN
easat-3404	129	8	,	,	PUNCT
easat-3404	129	9	improving	improve	VERB
easat-3404	129	10	customer	customer	NOUN
easat-3404	129	11	engagement	engagement	NOUN
easat-3404	129	12	and	and	CCONJ
easat-3404	129	13	personalization	personalization	NOUN
easat-3404	129	14	.	.	PUNCT
easat-3404	130	1	ai	ai	VERB
easat-3404	130	2	is	be	AUX
easat-3404	130	3	reshaping	reshape	VERB
easat-3404	130	4	digital	digital	ADJ
easat-3404	130	5	marketing	marketing	NOUN
easat-3404	130	6	by	by	ADP
easat-3404	130	7	enhancing	enhance	VERB
easat-3404	130	8	customer	customer	NOUN
easat-3404	130	9	personalization	personalization	NOUN
easat-3404	130	10	and	and	CCONJ
easat-3404	130	11	optimizing	optimize	VERB
easat-3404	130	12	campaigns	campaign	NOUN
easat-3404	130	13	.	.	PUNCT
easat-3404	131	1	businesses	business	NOUN
easat-3404	131	2	need	need	VERB
easat-3404	131	3	to	to	PART
easat-3404	131	4	leverage	leverage	VERB
easat-3404	131	5	ai	ai	VERB
easat-3404	131	6	to	to	PART
easat-3404	131	7	stay	stay	VERB
easat-3404	131	8	competitive	competitive	ADJ
easat-3404	131	9	and	and	CCONJ
easat-3404	131	10	optimize	optimize	VERB
easat-3404	131	11	marketing	marketing	NOUN
easat-3404	131	12	strategies	strategy	NOUN
easat-3404	131	13	.	.	PUNCT
easat-3404	132	1	haleem	haleem	PROPN
easat-3404	132	2	et	et	PROPN
easat-3404	132	3	al	al	PROPN
easat-3404	132	4	.	.	PROPN
easat-3404	133	1	(	(	PUNCT
easat-3404	133	2	2022	2022	NUM
easat-3404	133	3	)	)	PUNCT
easat-3404	133	4	review	review	NOUN
easat-3404	133	5	ai	ai	VERB
easat-3404	133	6	applications	application	NOUN
easat-3404	133	7	in	in	ADP
easat-3404	133	8	digital	digital	ADJ
easat-3404	133	9	marketing	marketing	NOUN
easat-3404	133	10	,	,	PUNCT
easat-3404	133	11	including	include	VERB
easat-3404	133	12	personalized	personalize	VERB
easat-3404	133	13	content	content	NOUN
easat-3404	133	14	and	and	CCONJ
easat-3404	133	15	customer	customer	NOUN
easat-3404	133	16	engagement	engagement	NOUN
easat-3404	133	17	.	.	PUNCT
easat-3404	134	1	literaturebased	literaturebase	VERB
easat-3404	134	2	study	study	NOUN
easat-3404	134	3	,	,	PUNCT
easat-3404	134	4	analysis	analysis	NOUN
easat-3404	134	5	of	of	ADP
easat-3404	134	6	ai	ai	ADJ
easat-3404	134	7	tools	tool	NOUN
easat-3404	134	8	in	in	ADP
easat-3404	134	9	marketing	marketing	NOUN
easat-3404	134	10	.	.	PUNCT
easat-3404	135	1	ai	ai	VERB
easat-3404	135	2	improves	improve	VERB
easat-3404	135	3	customer	customer	NOUN
easat-3404	135	4	engagement	engagement	NOUN
easat-3404	135	5	,	,	PUNCT
easat-3404	135	6	personalization	personalization	NOUN
easat-3404	135	7	,	,	PUNCT
easat-3404	135	8	and	and	CCONJ
easat-3404	135	9	campaign	campaign	NOUN
easat-3404	135	10	optimization	optimization	NOUN
easat-3404	135	11	.	.	PUNCT
easat-3404	136	1	ai	ai	VERB
easat-3404	136	2	helps	help	VERB
easat-3404	136	3	businesses	business	NOUN
easat-3404	136	4	better	well	ADV
easat-3404	136	5	understand	understand	VERB
easat-3404	136	6	customer	customer	NOUN
easat-3404	136	7	behavior	behavior	NOUN
easat-3404	136	8	and	and	CCONJ
easat-3404	136	9	personalize	personalize	VERB
easat-3404	136	10	marketing	marketing	NOUN
easat-3404	136	11	strategies	strategy	NOUN
easat-3404	136	12	.	.	PUNCT
easat-3404	137	1	marketers	marketer	NOUN
easat-3404	137	2	must	must	AUX
easat-3404	137	3	adopt	adopt	VERB
easat-3404	137	4	ai	ai	VERB
easat-3404	137	5	tools	tool	NOUN
easat-3404	137	6	to	to	PART
easat-3404	137	7	enhance	enhance	VERB
easat-3404	137	8	personalizatio	personalizatio	NOUN
easat-3404	137	9	n	n	NOUN
easat-3404	137	10	and	and	CCONJ
easat-3404	137	11	customer	customer	NOUN
easat-3404	137	12	retention	retention	NOUN
easat-3404	137	13	.	.	PUNCT
easat-3404	138	1	6503	6503	NUM
easat-3404	138	2	edelweiss	edelweiss	PROPN
easat-3404	138	3	applied	apply	VERB
easat-3404	138	4	science	science	NOUN
easat-3404	138	5	and	and	CCONJ
easat-3404	138	6	technology	technology	NOUN
easat-3404	138	7	issn	issn	PROPN
easat-3404	138	8	:	:	PUNCT
easat-3404	138	9	2576	2576	NUM
easat-3404	138	10	-	-	SYM
easat-3404	138	11	8484	8484	NUM
easat-3404	138	12	vol	vol	NOUN
easat-3404	138	13	.	.	PROPN
easat-3404	138	14	8	8	NUM
easat-3404	138	15	,	,	PUNCT
easat-3404	138	16	no	no	INTJ
easat-3404	138	17	.	.	NOUN
easat-3404	139	1	6	6	NUM
easat-3404	139	2	:	:	SYM
easat-3404	139	3	6498	6498	NUM
easat-3404	139	4	-	-	SYM
easat-3404	139	5	6516	6516	NUM
easat-3404	139	6	,	,	PUNCT
easat-3404	139	7	2024	2024	NUM
easat-3404	139	8	doi	doi	NOUN
easat-3404	139	9	:	:	PUNCT
easat-3404	139	10	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	139	11	©	©	PROPN
easat-3404	139	12	2024	2024	NUM
easat-3404	139	13	by	by	ADP
easat-3404	139	14	the	the	DET
easat-3404	139	15	author	author	NOUN
easat-3404	139	16	;	;	PUNCT
easat-3404	139	17	licensee	licensee	PROPN
easat-3404	139	18	learning	learning	PROPN
easat-3404	139	19	gate	gate	PROPN
easat-3404	139	20	saura	saura	PROPN
easat-3404	139	21	et	et	PROPN
easat-3404	139	22	al	al	PROPN
easat-3404	139	23	.	.	PROPN
easat-3404	140	1	(	(	PUNCT
easat-3404	140	2	2021	2021	NUM
easat-3404	140	3	)	)	PUNCT
easat-3404	140	4	study	study	VERB
easat-3404	140	5	the	the	DET
easat-3404	140	6	use	use	NOUN
easat-3404	140	7	of	of	ADP
easat-3404	140	8	ai	ai	VERB
easat-3404	140	9	in	in	ADP
easat-3404	140	10	b2b	b2b	NOUN
easat-3404	140	11	digital	digital	ADJ
easat-3404	140	12	marketing	marketing	NOUN
easat-3404	140	13	,	,	PUNCT
easat-3404	140	14	particularly	particularly	ADV
easat-3404	140	15	within	within	ADP
easat-3404	140	16	crm	crm	NOUN
easat-3404	140	17	systems	system	NOUN
easat-3404	140	18	.	.	PUNCT
easat-3404	141	1	literature	literature	PROPN
easat-3404	141	2	review	review	PROPN
easat-3404	141	3	,	,	PUNCT
easat-3404	141	4	statistical	statistical	ADJ
easat-3404	141	5	analysis	analysis	NOUN
easat-3404	141	6	using	use	VERB
easat-3404	141	7	mca	mca	PROPN
easat-3404	141	8	(	(	PUNCT
easat-3404	141	9	multiple	multiple	ADJ
easat-3404	141	10	correspondenc	correspondenc	NOUN
easat-3404	141	11	e	e	NOUN
easat-3404	141	12	analysis	analysis	NOUN
easat-3404	141	13	)	)	PUNCT
easat-3404	141	14	.	.	PUNCT
easat-3404	142	1	ai	ai	AUX
easat-3404	142	2	enhances	enhance	NOUN
easat-3404	142	3	crm	crm	NOUN
easat-3404	142	4	efficiency	efficiency	NOUN
easat-3404	142	5	in	in	ADP
easat-3404	142	6	b2b	b2b	NOUN
easat-3404	142	7	,	,	PUNCT
easat-3404	142	8	improving	improve	VERB
easat-3404	142	9	decisionmaking	decisionmaking	NOUN
easat-3404	142	10	and	and	CCONJ
easat-3404	142	11	customer	customer	NOUN
easat-3404	142	12	relationship	relationship	NOUN
easat-3404	142	13	management	management	NOUN
easat-3404	142	14	.	.	PUNCT
easat-3404	143	1	ai	ai	VERB
easat-3404	143	2	integration	integration	NOUN
easat-3404	143	3	into	into	ADP
easat-3404	143	4	crm	crm	PROPN
easat-3404	143	5	systems	system	NOUN
easat-3404	143	6	streamlines	streamline	NOUN
easat-3404	143	7	marketing	marketing	NOUN
easat-3404	143	8	operations	operation	NOUN
easat-3404	143	9	and	and	CCONJ
easat-3404	143	10	boosts	boost	VERB
easat-3404	143	11	customer	customer	NOUN
easat-3404	143	12	engagement	engagement	NOUN
easat-3404	143	13	.	.	PUNCT
easat-3404	144	1	b2b	b2b	NOUN
easat-3404	144	2	marketers	marketer	NOUN
easat-3404	144	3	should	should	AUX
easat-3404	144	4	integrate	integrate	VERB
easat-3404	144	5	ai	ai	VERB
easat-3404	144	6	into	into	ADP
easat-3404	144	7	their	their	PRON
easat-3404	144	8	crm	crm	NOUN
easat-3404	144	9	systems	system	NOUN
easat-3404	144	10	for	for	ADP
easat-3404	144	11	better	well	ADJ
easat-3404	144	12	customer	customer	NOUN
easat-3404	144	13	insights	insight	NOUN
easat-3404	144	14	and	and	CCONJ
easat-3404	144	15	relationship	relationship	NOUN
easat-3404	144	16	management	management	NOUN
easat-3404	144	17	.	.	PUNCT
easat-3404	145	1	huang	huang	PROPN
easat-3404	145	2	&	&	CCONJ
easat-3404	145	3	rust	rust	PROPN
easat-3404	145	4	(	(	PUNCT
easat-3404	145	5	2020	2020	NUM
easat-3404	145	6	)	)	PUNCT
easat-3404	145	7	develop	develop	VERB
easat-3404	145	8	a	a	DET
easat-3404	145	9	strategic	strategic	ADJ
easat-3404	145	10	ai	ai	NOUN
easat-3404	145	11	framework	framework	NOUN
easat-3404	145	12	for	for	ADP
easat-3404	145	13	marketing	marketing	NOUN
easat-3404	145	14	.	.	PUNCT
easat-3404	146	1	conceptual	conceptual	ADJ
easat-3404	146	2	paper	paper	NOUN
easat-3404	146	3	,	,	PUNCT
easat-3404	146	4	theoretical	theoretical	ADJ
easat-3404	146	5	framework	framework	NOUN
easat-3404	146	6	development	development	NOUN
easat-3404	146	7	.	.	PUNCT
easat-3404	147	1	ai	ai	AUX
easat-3404	147	2	can	can	AUX
easat-3404	147	3	optimize	optimize	VERB
easat-3404	147	4	marketing	marketing	NOUN
easat-3404	147	5	through	through	ADP
easat-3404	147	6	three	three	NUM
easat-3404	147	7	stages	stage	NOUN
easat-3404	147	8	:	:	PUNCT
easat-3404	147	9	research	research	NOUN
easat-3404	147	10	,	,	PUNCT
easat-3404	147	11	strategy	strategy	NOUN
easat-3404	147	12	,	,	PUNCT
easat-3404	147	13	and	and	CCONJ
easat-3404	147	14	action	action	NOUN
easat-3404	147	15	(	(	PUNCT
easat-3404	147	16	stp	stp	PROPN
easat-3404	147	17	)	)	PUNCT
easat-3404	147	18	.	.	PUNCT
easat-3404	148	1	the	the	DET
easat-3404	148	2	framework	framework	NOUN
easat-3404	148	3	provides	provide	VERB
easat-3404	148	4	actionable	actionable	ADJ
easat-3404	148	5	insights	insight	NOUN
easat-3404	148	6	for	for	ADP
easat-3404	148	7	integrating	integrate	VERB
easat-3404	148	8	ai	ai	VERB
easat-3404	148	9	into	into	ADP
easat-3404	148	10	strategic	strategic	ADJ
easat-3404	148	11	marketing	marketing	NOUN
easat-3404	148	12	processes	process	NOUN
easat-3404	148	13	.	.	PUNCT
easat-3404	149	1	marketers	marketer	NOUN
easat-3404	149	2	should	should	AUX
easat-3404	149	3	use	use	VERB
easat-3404	149	4	the	the	DET
easat-3404	149	5	strategic	strategic	ADJ
easat-3404	149	6	framework	framework	NOUN
easat-3404	149	7	for	for	ADP
easat-3404	149	8	integrating	integrate	VERB
easat-3404	149	9	ai	ai	VERB
easat-3404	149	10	into	into	ADP
easat-3404	149	11	their	their	PRON
easat-3404	149	12	marketing	marketing	NOUN
easat-3404	149	13	plans	plan	NOUN
easat-3404	149	14	,	,	PUNCT
easat-3404	149	15	focusing	focus	VERB
easat-3404	149	16	on	on	ADP
easat-3404	149	17	personalizatio	personalizatio	NOUN
easat-3404	149	18	n	n	NOUN
easat-3404	149	19	and	and	CCONJ
easat-3404	149	20	customer	customer	NOUN
easat-3404	149	21	interaction	interaction	NOUN
easat-3404	149	22	.	.	PUNCT
easat-3404	150	1	potwora	potwora	PROPN
easat-3404	150	2	et	et	PROPN
easat-3404	150	3	al	al	PROPN
easat-3404	150	4	.	.	PROPN
easat-3404	151	1	(	(	PUNCT
easat-3404	151	2	2024	2024	NUM
easat-3404	151	3	)	)	PUNCT
easat-3404	151	4	examine	examine	VERB
easat-3404	151	5	ai	ai	PROPN
easat-3404	151	6	’s	’s	PART
easat-3404	151	7	role	role	NOUN
easat-3404	151	8	in	in	ADP
easat-3404	151	9	marketing	marketing	NOUN
easat-3404	151	10	automation	automation	NOUN
easat-3404	151	11	,	,	PUNCT
easat-3404	151	12	personalization	personalization	NOUN
easat-3404	151	13	,	,	PUNCT
easat-3404	151	14	and	and	CCONJ
easat-3404	151	15	forecasting	forecasting	NOUN
easat-3404	151	16	.	.	PUNCT
easat-3404	152	1	systematic	systematic	ADJ
easat-3404	152	2	literature	literature	PROPN
easat-3404	152	3	review	review	PROPN
easat-3404	152	4	,	,	PUNCT
easat-3404	152	5	thematic	thematic	ADJ
easat-3404	152	6	analysis	analysis	NOUN
easat-3404	152	7	.	.	PUNCT
easat-3404	153	1	ai	ai	AUX
easat-3404	153	2	streamlines	streamlines	NOUN
easat-3404	153	3	marketing	marketing	NOUN
easat-3404	153	4	tasks	task	NOUN
easat-3404	153	5	,	,	PUNCT
easat-3404	153	6	enhances	enhance	VERB
easat-3404	153	7	customer	customer	NOUN
easat-3404	153	8	interactions	interaction	NOUN
easat-3404	153	9	,	,	PUNCT
easat-3404	153	10	and	and	CCONJ
easat-3404	153	11	provides	provide	VERB
easat-3404	153	12	accurate	accurate	ADJ
easat-3404	153	13	forecasting	forecasting	NOUN
easat-3404	153	14	.	.	PUNCT
easat-3404	154	1	the	the	DET
easat-3404	154	2	integration	integration	NOUN
easat-3404	154	3	of	of	ADP
easat-3404	154	4	ai	ai	VERB
easat-3404	154	5	into	into	ADP
easat-3404	154	6	marketing	marketing	NOUN
easat-3404	154	7	increases	increase	NOUN
easat-3404	154	8	operational	operational	ADJ
easat-3404	154	9	efficiency	efficiency	NOUN
easat-3404	154	10	and	and	CCONJ
easat-3404	154	11	personalization	personalization	NOUN
easat-3404	154	12	.	.	PUNCT
easat-3404	155	1	marketers	marketer	NOUN
easat-3404	155	2	should	should	AUX
easat-3404	155	3	focus	focus	VERB
easat-3404	155	4	on	on	ADP
easat-3404	155	5	automating	automate	VERB
easat-3404	155	6	processes	process	NOUN
easat-3404	155	7	and	and	CCONJ
easat-3404	155	8	using	use	VERB
easat-3404	155	9	ai	ai	VERB
easat-3404	155	10	for	for	ADP
easat-3404	155	11	accurate	accurate	ADJ
easat-3404	155	12	market	market	NOUN
easat-3404	155	13	predictions	prediction	NOUN
easat-3404	155	14	.	.	PUNCT
easat-3404	156	1	girsawale	girsawale	NOUN
easat-3404	156	2	et	et	PROPN
easat-3404	156	3	al	al	PROPN
easat-3404	156	4	.	.	PROPN
easat-3404	157	1	(	(	PUNCT
easat-3404	157	2	2024	2024	NUM
easat-3404	157	3	)	)	PUNCT
easat-3404	157	4	explore	explore	VERB
easat-3404	157	5	the	the	DET
easat-3404	157	6	role	role	NOUN
easat-3404	157	7	of	of	ADP
easat-3404	157	8	ai	ai	VERB
easat-3404	157	9	in	in	ADP
easat-3404	157	10	optimizing	optimize	VERB
easat-3404	157	11	digital	digital	ADJ
easat-3404	157	12	marketing	marketing	NOUN
easat-3404	157	13	efforts	effort	NOUN
easat-3404	157	14	.	.	PUNCT
easat-3404	158	1	literature	literature	PROPN
easat-3404	158	2	review	review	PROPN
easat-3404	158	3	,	,	PUNCT
easat-3404	158	4	case	case	NOUN
easat-3404	158	5	studies	study	NOUN
easat-3404	158	6	,	,	PUNCT
easat-3404	158	7	and	and	CCONJ
easat-3404	158	8	empirical	empirical	ADJ
easat-3404	158	9	examples	example	NOUN
easat-3404	158	10	.	.	PUNCT
easat-3404	159	1	ai	ai	VERB
easat-3404	159	2	automates	automate	NOUN
easat-3404	159	3	and	and	CCONJ
easat-3404	159	4	personalizes	personalize	VERB
easat-3404	159	5	marketing	marketing	NOUN
easat-3404	159	6	tasks	task	NOUN
easat-3404	159	7	,	,	PUNCT
easat-3404	159	8	improving	improve	VERB
easat-3404	159	9	customer	customer	NOUN
easat-3404	159	10	engagement	engagement	NOUN
easat-3404	159	11	and	and	CCONJ
easat-3404	159	12	roi	roi	NOUN
easat-3404	159	13	.	.	PUNCT
easat-3404	160	1	the	the	DET
easat-3404	160	2	paper	paper	NOUN
easat-3404	160	3	discusses	discuss	VERB
easat-3404	160	4	ai	ai	VERB
easat-3404	160	5	’s	’s	PART
easat-3404	160	6	role	role	NOUN
easat-3404	160	7	in	in	ADP
easat-3404	160	8	content	content	NOUN
easat-3404	160	9	optimization	optimization	NOUN
easat-3404	160	10	,	,	PUNCT
easat-3404	160	11	personalization	personalization	NOUN
easat-3404	160	12	,	,	PUNCT
easat-3404	160	13	and	and	CCONJ
easat-3404	160	14	campaign	campaign	NOUN
easat-3404	160	15	automation	automation	NOUN
easat-3404	160	16	.	.	PUNCT
easat-3404	161	1	businesses	business	NOUN
easat-3404	161	2	should	should	AUX
easat-3404	161	3	invest	invest	VERB
easat-3404	161	4	in	in	ADP
easat-3404	161	5	ai	ai	PROPN
easat-3404	161	6	technologies	technology	NOUN
easat-3404	161	7	to	to	PART
easat-3404	161	8	enhance	enhance	VERB
easat-3404	161	9	campaign	campaign	NOUN
easat-3404	161	10	effectiveness	effectiveness	NOUN
easat-3404	161	11	and	and	CCONJ
easat-3404	161	12	roi	roi	NOUN
easat-3404	161	13	.	.	PUNCT
easat-3404	162	1	chintalapati	chintalapati	PROPN
easat-3404	162	2	&	&	CCONJ
easat-3404	162	3	pandey	pandey	PROPN
easat-3404	162	4	(	(	PUNCT
easat-3404	162	5	2022	2022	NUM
easat-3404	162	6	)	)	PUNCT
easat-3404	162	7	analyze	analyze	NOUN
easat-3404	162	8	ai	ai	VERB
easat-3404	162	9	’s	’s	PART
easat-3404	162	10	role	role	NOUN
easat-3404	162	11	in	in	ADP
easat-3404	162	12	digital	digital	ADJ
easat-3404	162	13	marketing	marketing	NOUN
easat-3404	162	14	,	,	PUNCT
easat-3404	162	15	focusing	focus	VERB
easat-3404	162	16	on	on	ADP
easat-3404	162	17	content	content	NOUN
easat-3404	162	18	marketing	marketing	NOUN
easat-3404	162	19	and	and	CCONJ
easat-3404	162	20	customer	customer	NOUN
easat-3404	162	21	interaction	interaction	NOUN
easat-3404	162	22	.	.	PUNCT
easat-3404	163	1	systematic	systematic	ADJ
easat-3404	163	2	review	review	NOUN
easat-3404	163	3	,	,	PUNCT
easat-3404	163	4	thematic	thematic	ADJ
easat-3404	163	5	analysis	analysis	NOUN
easat-3404	163	6	.	.	PUNCT
easat-3404	164	1	ai	ai	VERB
easat-3404	164	2	personalizes	personalize	NOUN
easat-3404	164	3	content	content	NOUN
easat-3404	164	4	,	,	PUNCT
easat-3404	164	5	optimizes	optimize	VERB
easat-3404	164	6	customer	customer	NOUN
easat-3404	164	7	interactions	interaction	NOUN
easat-3404	164	8	,	,	PUNCT
easat-3404	164	9	and	and	CCONJ
easat-3404	164	10	improves	improve	VERB
easat-3404	164	11	marketing	marketing	NOUN
easat-3404	164	12	strategies	strategy	NOUN
easat-3404	164	13	.	.	PUNCT
easat-3404	165	1	ai	ai	VERB
easat-3404	165	2	’s	’s	PART
easat-3404	165	3	potential	potential	NOUN
easat-3404	165	4	to	to	PART
easat-3404	165	5	enhance	enhance	VERB
easat-3404	165	6	marketing	marketing	NOUN
easat-3404	165	7	operations	operation	NOUN
easat-3404	165	8	is	be	AUX
easat-3404	165	9	evident	evident	ADJ
easat-3404	165	10	,	,	PUNCT
easat-3404	165	11	but	but	CCONJ
easat-3404	165	12	businesses	business	NOUN
easat-3404	165	13	must	must	AUX
easat-3404	165	14	balance	balance	VERB
easat-3404	165	15	automation	automation	NOUN
easat-3404	165	16	with	with	ADP
easat-3404	165	17	human	human	ADJ
easat-3404	165	18	creativity	creativity	NOUN
easat-3404	165	19	.	.	PUNCT
easat-3404	166	1	digital	digital	ADJ
easat-3404	166	2	marketers	marketer	NOUN
easat-3404	166	3	should	should	AUX
easat-3404	166	4	adopt	adopt	VERB
easat-3404	166	5	ai	ai	VERB
easat-3404	166	6	tools	tool	NOUN
easat-3404	166	7	for	for	ADP
easat-3404	166	8	personalizatio	personalizatio	NOUN
easat-3404	166	9	n	n	PROPN
easat-3404	166	10	while	while	SCONJ
easat-3404	166	11	maintaining	maintain	VERB
easat-3404	166	12	human	human	ADJ
easat-3404	166	13	oversight	oversight	NOUN
easat-3404	166	14	in	in	ADP
easat-3404	166	15	content	content	NOUN
easat-3404	166	16	creation	creation	NOUN
easat-3404	166	17	.	.	PUNCT
easat-3404	167	1	6504	6504	NUM
easat-3404	167	2	edelweiss	edelweiss	PROPN
easat-3404	167	3	applied	apply	VERB
easat-3404	167	4	science	science	NOUN
easat-3404	167	5	and	and	CCONJ
easat-3404	167	6	technology	technology	NOUN
easat-3404	167	7	issn	issn	PROPN
easat-3404	167	8	:	:	PUNCT
easat-3404	167	9	2576	2576	NUM
easat-3404	167	10	-	-	SYM
easat-3404	167	11	8484	8484	NUM
easat-3404	167	12	vol	vol	NOUN
easat-3404	167	13	.	.	PROPN
easat-3404	167	14	8	8	NUM
easat-3404	167	15	,	,	PUNCT
easat-3404	167	16	no	no	INTJ
easat-3404	167	17	.	.	NOUN
easat-3404	168	1	6	6	NUM
easat-3404	168	2	:	:	SYM
easat-3404	168	3	6498	6498	NUM
easat-3404	168	4	-	-	SYM
easat-3404	168	5	6516	6516	NUM
easat-3404	168	6	,	,	PUNCT
easat-3404	168	7	2024	2024	NUM
easat-3404	168	8	doi	doi	NOUN
easat-3404	168	9	:	:	PUNCT
easat-3404	168	10	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	168	11	©	©	PROPN
easat-3404	168	12	2024	2024	NUM
easat-3404	168	13	by	by	ADP
easat-3404	168	14	the	the	DET
easat-3404	168	15	author	author	NOUN
easat-3404	168	16	;	;	PUNCT
easat-3404	168	17	licensee	licensee	PROPN
easat-3404	168	18	learning	learning	PROPN
easat-3404	168	19	gate	gate	PROPN
easat-3404	168	20	verma	verma	PROPN
easat-3404	168	21	et	et	PROPN
easat-3404	168	22	al	al	PROPN
easat-3404	168	23	.	.	PROPN
easat-3404	168	24	(	(	PUNCT
easat-3404	168	25	2020	2020	NUM
easat-3404	168	26	)	)	PUNCT
easat-3404	168	27	provide	provide	VERB
easat-3404	168	28	a	a	DET
easat-3404	168	29	comprehensive	comprehensive	ADJ
easat-3404	168	30	overview	overview	NOUN
easat-3404	168	31	of	of	ADP
easat-3404	168	32	ai	ai	NOUN
easat-3404	168	33	in	in	ADP
easat-3404	168	34	marketing	marketing	NOUN
easat-3404	168	35	from	from	ADP
easat-3404	168	36	1982	1982	NUM
easat-3404	168	37	to	to	ADP
easat-3404	168	38	2020	2020	NUM
easat-3404	168	39	.	.	PUNCT
easat-3404	169	1	systematic	systematic	ADJ
easat-3404	169	2	review	review	NOUN
easat-3404	169	3	,	,	PUNCT
easat-3404	169	4	analysis	analysis	NOUN
easat-3404	169	5	of	of	ADP
easat-3404	169	6	historical	historical	ADJ
easat-3404	169	7	trends	trend	NOUN
easat-3404	169	8	in	in	ADP
easat-3404	169	9	ai	ai	ADJ
easat-3404	169	10	marketing	marketing	NOUN
easat-3404	169	11	research	research	NOUN
easat-3404	169	12	.	.	PUNCT
easat-3404	170	1	ai	ai	PROPN
easat-3404	170	2	has	have	AUX
easat-3404	170	3	transformed	transform	VERB
easat-3404	170	4	marketing	marketing	NOUN
easat-3404	170	5	by	by	ADP
easat-3404	170	6	automating	automate	VERB
easat-3404	170	7	processes	process	NOUN
easat-3404	170	8	and	and	CCONJ
easat-3404	170	9	enabling	enable	VERB
easat-3404	170	10	personalized	personalized	ADJ
easat-3404	170	11	customer	customer	NOUN
easat-3404	170	12	experiences	experience	NOUN
easat-3404	170	13	.	.	PUNCT
easat-3404	171	1	the	the	DET
easat-3404	171	2	integration	integration	NOUN
easat-3404	171	3	of	of	ADP
easat-3404	171	4	ai	ai	VERB
easat-3404	171	5	into	into	ADP
easat-3404	171	6	marketing	marketing	NOUN
easat-3404	171	7	has	have	AUX
easat-3404	171	8	led	lead	VERB
easat-3404	171	9	to	to	ADP
easat-3404	171	10	significant	significant	ADJ
easat-3404	171	11	improvements	improvement	NOUN
easat-3404	171	12	in	in	ADP
easat-3404	171	13	customer	customer	NOUN
easat-3404	171	14	engagement	engagement	NOUN
easat-3404	171	15	and	and	CCONJ
easat-3404	171	16	marketing	marketing	NOUN
easat-3404	171	17	roi	roi	NOUN
easat-3404	171	18	.	.	PUNCT
easat-3404	172	1	ai	ai	VERB
easat-3404	172	2	adoption	adoption	NOUN
easat-3404	172	3	in	in	ADP
easat-3404	172	4	marketing	marketing	NOUN
easat-3404	172	5	will	will	AUX
easat-3404	172	6	continue	continue	VERB
easat-3404	172	7	to	to	PART
easat-3404	172	8	grow	grow	VERB
easat-3404	172	9	;	;	PUNCT
easat-3404	172	10	businesses	business	NOUN
easat-3404	172	11	must	must	AUX
easat-3404	172	12	keep	keep	VERB
easat-3404	172	13	pace	pace	NOUN
easat-3404	172	14	with	with	ADP
easat-3404	172	15	technological	technological	ADJ
easat-3404	172	16	advancements	advancement	NOUN
easat-3404	172	17	.	.	PUNCT
easat-3404	173	1	dumitriu	dumitriu	PROPN
easat-3404	173	2	&	&	CCONJ
easat-3404	173	3	popescu	popescu	PROPN
easat-3404	173	4	(	(	PUNCT
easat-3404	173	5	2020	2020	NUM
easat-3404	173	6	)	)	PUNCT
easat-3404	173	7	explore	explore	VERB
easat-3404	173	8	how	how	SCONJ
easat-3404	173	9	ai	ai	AUX
easat-3404	173	10	solutions	solution	NOUN
easat-3404	173	11	improve	improve	VERB
easat-3404	173	12	website	website	NOUN
easat-3404	173	13	visibility	visibility	NOUN
easat-3404	173	14	through	through	ADP
easat-3404	173	15	intelligent	intelligent	ADJ
easat-3404	173	16	marketing	marketing	NOUN
easat-3404	173	17	systems	system	NOUN
easat-3404	173	18	.	.	PUNCT
easat-3404	174	1	case	case	NOUN
easat-3404	174	2	study	study	NOUN
easat-3404	174	3	,	,	PUNCT
easat-3404	174	4	model	model	NOUN
easat-3404	174	5	development	development	NOUN
easat-3404	174	6	.	.	PUNCT
easat-3404	175	1	ai	ai	VERB
easat-3404	175	2	improves	improve	VERB
easat-3404	175	3	seo	seo	NOUN
easat-3404	175	4	through	through	ADP
easat-3404	175	5	keyword	keyword	NOUN
easat-3404	175	6	optimization	optimization	NOUN
easat-3404	175	7	and	and	CCONJ
easat-3404	175	8	smart	smart	ADJ
easat-3404	175	9	algorithms	algorithm	NOUN
easat-3404	175	10	for	for	ADP
easat-3404	175	11	content	content	NOUN
easat-3404	175	12	visibility	visibility	NOUN
easat-3404	175	13	.	.	PUNCT
easat-3404	176	1	the	the	DET
easat-3404	176	2	use	use	NOUN
easat-3404	176	3	of	of	ADP
easat-3404	176	4	ai	ai	VERB
easat-3404	176	5	in	in	ADP
easat-3404	176	6	seo	seo	NOUN
easat-3404	176	7	and	and	CCONJ
easat-3404	176	8	digital	digital	ADJ
easat-3404	176	9	marketing	marketing	NOUN
easat-3404	176	10	enhances	enhance	VERB
easat-3404	176	11	visibility	visibility	NOUN
easat-3404	176	12	and	and	CCONJ
easat-3404	176	13	reduces	reduce	VERB
easat-3404	176	14	complexities	complexity	NOUN
easat-3404	176	15	in	in	ADP
easat-3404	176	16	targeting	target	VERB
easat-3404	176	17	.	.	PUNCT
easat-3404	177	1	marketers	marketer	NOUN
easat-3404	177	2	should	should	AUX
easat-3404	177	3	integrate	integrate	VERB
easat-3404	177	4	aidriven	aidriven	ADJ
easat-3404	177	5	seo	seo	NOUN
easat-3404	177	6	tools	tool	NOUN
easat-3404	177	7	to	to	PART
easat-3404	177	8	improve	improve	VERB
easat-3404	177	9	website	website	NOUN
easat-3404	177	10	rankings	ranking	NOUN
easat-3404	177	11	and	and	CCONJ
easat-3404	177	12	user	user	NOUN
easat-3404	177	13	engagement	engagement	NOUN
easat-3404	177	14	.	.	PUNCT
easat-3404	178	1	3	3	X
easat-3404	178	2	.	.	X
easat-3404	178	3	research	research	NOUN
easat-3404	178	4	methodology	methodology	NOUN
easat-3404	178	5	the	the	DET
easat-3404	178	6	prisma	prisma	NOUN
easat-3404	178	7	framework	framework	NOUN
easat-3404	178	8	is	be	AUX
easat-3404	178	9	a	a	DET
easat-3404	178	10	widely	widely	ADV
easat-3404	178	11	used	use	VERB
easat-3404	178	12	tool	tool	NOUN
easat-3404	178	13	for	for	ADP
easat-3404	178	14	conducting	conduct	VERB
easat-3404	178	15	systematic	systematic	ADJ
easat-3404	178	16	reviews	review	NOUN
easat-3404	178	17	and	and	CCONJ
easat-3404	178	18	meta	meta	NOUN
easat-3404	178	19	-	-	PUNCT
easat-3404	178	20	analyses	analysis	NOUN
easat-3404	178	21	(	(	PUNCT
easat-3404	178	22	bhuiyan	bhuiyan	NOUN
easat-3404	178	23	,	,	PUNCT
easat-3404	178	24	2024	2024	NUM
easat-3404	178	25	)	)	PUNCT
easat-3404	178	26	.	.	PUNCT
easat-3404	179	1	it	it	PRON
easat-3404	179	2	provides	provide	VERB
easat-3404	179	3	a	a	DET
easat-3404	179	4	structured	structured	ADJ
easat-3404	179	5	process	process	NOUN
easat-3404	179	6	for	for	ADP
easat-3404	179	7	identifying	identify	VERB
easat-3404	179	8	,	,	PUNCT
easat-3404	179	9	screening	screening	NOUN
easat-3404	179	10	,	,	PUNCT
easat-3404	179	11	and	and	CCONJ
easat-3404	179	12	selecting	select	VERB
easat-3404	179	13	relevant	relevant	ADJ
easat-3404	179	14	studies	study	NOUN
easat-3404	179	15	,	,	PUNCT
easat-3404	179	16	ensuring	ensure	VERB
easat-3404	179	17	that	that	SCONJ
easat-3404	179	18	the	the	DET
easat-3404	179	19	review	review	NOUN
easat-3404	179	20	is	be	AUX
easat-3404	179	21	comprehensive	comprehensive	ADJ
easat-3404	179	22	,	,	PUNCT
easat-3404	179	23	transparent	transparent	ADJ
easat-3404	179	24	,	,	PUNCT
easat-3404	179	25	and	and	CCONJ
easat-3404	179	26	reproducible	reproducible	ADJ
easat-3404	179	27	.	.	PUNCT
easat-3404	180	1	according	accord	VERB
easat-3404	180	2	to	to	ADP
easat-3404	180	3	haddaway	haddaway	PROPN
easat-3404	180	4	et	et	PROPN
easat-3404	180	5	al	al	PROPN
easat-3404	180	6	.	.	PROPN
easat-3404	181	1	(	(	PUNCT
easat-3404	181	2	2022	2022	NUM
easat-3404	181	3	)	)	PUNCT
easat-3404	181	4	,	,	PUNCT
easat-3404	181	5	the	the	DET
easat-3404	181	6	prisma	prisma	NOUN
easat-3404	181	7	framework	framework	NOUN
easat-3404	181	8	enhances	enhance	VERB
easat-3404	181	9	the	the	DET
easat-3404	181	10	credibility	credibility	NOUN
easat-3404	181	11	of	of	ADP
easat-3404	181	12	the	the	DET
easat-3404	181	13	review	review	NOUN
easat-3404	181	14	by	by	ADP
easat-3404	181	15	emphasizing	emphasize	VERB
easat-3404	181	16	the	the	DET
easat-3404	181	17	need	need	NOUN
easat-3404	181	18	for	for	ADP
easat-3404	181	19	a	a	DET
easat-3404	181	20	transparent	transparent	ADJ
easat-3404	181	21	method	method	NOUN
easat-3404	181	22	for	for	ADP
easat-3404	181	23	data	data	NOUN
easat-3404	181	24	collection	collection	NOUN
easat-3404	181	25	and	and	CCONJ
easat-3404	181	26	analysis	analysis	NOUN
easat-3404	181	27	.	.	PUNCT
easat-3404	182	1	in	in	ADP
easat-3404	182	2	examining	examine	VERB
easat-3404	182	3	the	the	DET
easat-3404	182	4	role	role	NOUN
easat-3404	182	5	of	of	ADP
easat-3404	182	6	ai	ai	VERB
easat-3404	182	7	in	in	ADP
easat-3404	182	8	enhancing	enhance	VERB
easat-3404	182	9	dma	dma	NOUN
easat-3404	182	10	,	,	PUNCT
easat-3404	182	11	this	this	DET
easat-3404	182	12	study	study	NOUN
easat-3404	182	13	employs	employ	VERB
easat-3404	182	14	a	a	DET
easat-3404	182	15	systematic	systematic	ADJ
easat-3404	182	16	literature	literature	NOUN
easat-3404	182	17	review	review	NOUN
easat-3404	182	18	approach	approach	NOUN
easat-3404	182	19	,	,	PUNCT
easat-3404	182	20	following	follow	VERB
easat-3404	182	21	the	the	DET
easat-3404	182	22	prisma	prisma	NOUN
easat-3404	182	23	methodology	methodology	NOUN
easat-3404	182	24	(	(	PUNCT
easat-3404	182	25	akter	akter	NOUN
easat-3404	182	26	et	et	PROPN
easat-3404	182	27	al	al	PROPN
easat-3404	182	28	.	.	PROPN
easat-3404	182	29	,	,	PUNCT
easat-3404	182	30	2023	2023	NUM
easat-3404	182	31	)	)	PUNCT
easat-3404	182	32	.	.	PUNCT
easat-3404	183	1	the	the	DET
easat-3404	183	2	systematic	systematic	ADJ
easat-3404	183	3	review	review	NOUN
easat-3404	183	4	method	method	NOUN
easat-3404	183	5	is	be	AUX
easat-3404	183	6	appropriate	appropriate	ADJ
easat-3404	183	7	for	for	ADP
easat-3404	183	8	synthesizing	synthesize	VERB
easat-3404	183	9	a	a	DET
easat-3404	183	10	large	large	ADJ
easat-3404	183	11	body	body	NOUN
easat-3404	183	12	of	of	ADP
easat-3404	183	13	research	research	NOUN
easat-3404	183	14	,	,	PUNCT
easat-3404	183	15	especially	especially	ADV
easat-3404	183	16	in	in	ADP
easat-3404	183	17	emerging	emerge	VERB
easat-3404	183	18	fields	field	NOUN
easat-3404	183	19	like	like	ADP
easat-3404	183	20	ai	ai	VERB
easat-3404	183	21	in	in	ADP
easat-3404	183	22	digital	digital	ADJ
easat-3404	183	23	marketing	marketing	NOUN
easat-3404	183	24	,	,	PUNCT
easat-3404	183	25	where	where	SCONJ
easat-3404	183	26	there	there	PRON
easat-3404	183	27	is	be	VERB
easat-3404	183	28	a	a	DET
easat-3404	183	29	need	need	NOUN
easat-3404	183	30	to	to	PART
easat-3404	183	31	analyze	analyze	VERB
easat-3404	183	32	and	and	CCONJ
easat-3404	183	33	collate	collate	VERB
easat-3404	183	34	insights	insight	NOUN
easat-3404	183	35	from	from	ADP
easat-3404	183	36	various	various	ADJ
easat-3404	183	37	studies	study	NOUN
easat-3404	183	38	across	across	ADP
easat-3404	183	39	different	different	ADJ
easat-3404	183	40	sectors	sector	NOUN
easat-3404	183	41	(	(	PUNCT
easat-3404	183	42	zhang	zhang	X
easat-3404	183	43	et	et	PROPN
easat-3404	183	44	al	al	PROPN
easat-3404	183	45	.	.	PROPN
easat-3404	183	46	,	,	PUNCT
easat-3404	183	47	2024	2024	NUM
easat-3404	183	48	)	)	PUNCT
easat-3404	183	49	.	.	PUNCT
easat-3404	184	1	this	this	DET
easat-3404	184	2	study	study	NOUN
easat-3404	184	3	adopts	adopt	VERB
easat-3404	184	4	a	a	DET
easat-3404	184	5	secondary	secondary	ADJ
easat-3404	184	6	data	data	NOUN
easat-3404	184	7	-	-	PUNCT
easat-3404	184	8	based	base	VERB
easat-3404	184	9	approach	approach	NOUN
easat-3404	184	10	.	.	PUNCT
easat-3404	185	1	secondary	secondary	ADJ
easat-3404	185	2	data	datum	NOUN
easat-3404	185	3	from	from	ADP
easat-3404	185	4	published	publish	VERB
easat-3404	185	5	articles	article	NOUN
easat-3404	185	6	,	,	PUNCT
easat-3404	185	7	journals	journal	NOUN
easat-3404	185	8	,	,	PUNCT
easat-3404	185	9	and	and	CCONJ
easat-3404	185	10	conference	conference	NOUN
easat-3404	185	11	papers	paper	NOUN
easat-3404	185	12	are	be	AUX
easat-3404	185	13	used	use	VERB
easat-3404	185	14	to	to	PART
easat-3404	185	15	analyze	analyze	VERB
easat-3404	185	16	the	the	DET
easat-3404	185	17	impact	impact	NOUN
easat-3404	185	18	and	and	CCONJ
easat-3404	185	19	applications	application	NOUN
easat-3404	185	20	of	of	ADP
easat-3404	185	21	ai	ai	VERB
easat-3404	185	22	in	in	ADP
easat-3404	185	23	dma	dma	PROPN
easat-3404	185	24	.	.	PUNCT
easat-3404	186	1	the	the	DET
easat-3404	186	2	data	data	PROPN
easat-3404	186	3	collection	collection	NOUN
easat-3404	186	4	process	process	NOUN
easat-3404	186	5	follows	follow	VERB
easat-3404	186	6	the	the	DET
easat-3404	186	7	systematic	systematic	ADJ
easat-3404	186	8	approach	approach	NOUN
easat-3404	186	9	outlined	outline	VERB
easat-3404	186	10	in	in	ADP
easat-3404	186	11	the	the	DET
easat-3404	186	12	prisma	prisma	PROPN
easat-3404	186	13	guidelines	guideline	NOUN
easat-3404	186	14	,	,	PUNCT
easat-3404	186	15	which	which	PRON
easat-3404	186	16	is	be	AUX
easat-3404	186	17	critical	critical	ADJ
easat-3404	186	18	for	for	ADP
easat-3404	186	19	ensuring	ensure	VERB
easat-3404	186	20	the	the	DET
easat-3404	186	21	robustness	robustness	NOUN
easat-3404	186	22	and	and	CCONJ
easat-3404	186	23	credibility	credibility	NOUN
easat-3404	186	24	of	of	ADP
easat-3404	186	25	the	the	DET
easat-3404	186	26	research	research	NOUN
easat-3404	186	27	findings	finding	NOUN
easat-3404	186	28	(	(	PUNCT
easat-3404	186	29	bhuiyan	bhuiyan	X
easat-3404	186	30	et	et	PROPN
easat-3404	186	31	al	al	PROPN
easat-3404	186	32	.	.	PROPN
easat-3404	186	33	,	,	PUNCT
easat-3404	186	34	2024	2024	NUM
easat-3404	186	35	)	)	PUNCT
easat-3404	186	36	.	.	PUNCT
easat-3404	187	1	this	this	DET
easat-3404	187	2	study	study	NOUN
easat-3404	187	3	adopts	adopt	VERB
easat-3404	187	4	a	a	DET
easat-3404	187	5	systematic	systematic	ADJ
easat-3404	187	6	approach	approach	NOUN
easat-3404	187	7	to	to	PART
easat-3404	187	8	review	review	VERB
easat-3404	187	9	literature	literature	NOUN
easat-3404	187	10	on	on	ADP
easat-3404	187	11	ai	ai	PROPN
easat-3404	187	12	applications	application	NOUN
easat-3404	187	13	in	in	ADP
easat-3404	187	14	dma	dma	PROPN
easat-3404	187	15	.	.	PUNCT
easat-3404	188	1	the	the	DET
easat-3404	188	2	methodology	methodology	NOUN
easat-3404	188	3	follows	follow	VERB
easat-3404	188	4	the	the	DET
easat-3404	188	5	prisma	prisma	PROPN
easat-3404	188	6	2020	2020	NUM
easat-3404	188	7	guidelines	guideline	NOUN
easat-3404	188	8	for	for	ADP
easat-3404	188	9	systematic	systematic	ADJ
easat-3404	188	10	reviews	review	NOUN
easat-3404	188	11	,	,	PUNCT
easat-3404	188	12	ensuring	ensure	VERB
easat-3404	188	13	rigorous	rigorous	ADJ
easat-3404	188	14	identification	identification	NOUN
easat-3404	188	15	,	,	PUNCT
easat-3404	188	16	screening	screening	NOUN
easat-3404	188	17	,	,	PUNCT
easat-3404	188	18	and	and	CCONJ
easat-3404	188	19	inclusion	inclusion	NOUN
easat-3404	188	20	of	of	ADP
easat-3404	188	21	relevant	relevant	ADJ
easat-3404	188	22	studies	study	NOUN
easat-3404	188	23	(	(	PUNCT
easat-3404	188	24	page	page	NOUN
easat-3404	188	25	et	et	PROPN
easat-3404	188	26	al	al	PROPN
easat-3404	188	27	.	.	PROPN
easat-3404	188	28	,	,	PUNCT
easat-3404	188	29	2021	2021	NUM
easat-3404	188	30	)	)	PUNCT
easat-3404	188	31	.	.	PUNCT
easat-3404	189	1	the	the	DET
easat-3404	189	2	steps	step	NOUN
easat-3404	189	3	are	be	AUX
easat-3404	189	4	as	as	SCONJ
easat-3404	189	5	follows	follow	VERB
easat-3404	189	6	:	:	PUNCT
easat-3404	189	7	3.1	3.1	NUM
easat-3404	189	8	.	.	PUNCT
easat-3404	189	9	identification	identification	NOUN
easat-3404	189	10	of	of	ADP
easat-3404	189	11	studies	study	NOUN
easat-3404	189	12	a	a	DET
easat-3404	189	13	comprehensive	comprehensive	ADJ
easat-3404	189	14	search	search	NOUN
easat-3404	189	15	was	be	AUX
easat-3404	189	16	conducted	conduct	VERB
easat-3404	189	17	across	across	ADP
easat-3404	189	18	multiple	multiple	ADJ
easat-3404	189	19	databases	database	NOUN
easat-3404	189	20	to	to	PART
easat-3404	189	21	identify	identify	VERB
easat-3404	189	22	relevant	relevant	ADJ
easat-3404	189	23	studies	study	NOUN
easat-3404	189	24	(	(	PUNCT
easat-3404	189	25	venkataramanan	venkataramanan	NOUN
easat-3404	189	26	et	et	PROPN
easat-3404	189	27	al	al	PROPN
easat-3404	189	28	.	.	PROPN
easat-3404	189	29	,	,	PUNCT
easat-3404	189	30	2024	2024	NUM
easat-3404	189	31	)	)	PUNCT
easat-3404	189	32	.	.	PUNCT
easat-3404	190	1	these	these	PRON
easat-3404	190	2	included	include	VERB
easat-3404	190	3	pubmed	pubmed	PROPN
easat-3404	190	4	,	,	PUNCT
easat-3404	190	5	scopus	scopus	PROPN
easat-3404	190	6	,	,	PUNCT
easat-3404	190	7	web	web	NOUN
easat-3404	190	8	of	of	ADP
easat-3404	190	9	science	science	NOUN
easat-3404	190	10	,	,	PUNCT
easat-3404	190	11	and	and	CCONJ
easat-3404	190	12	google	google	PROPN
easat-3404	190	13	scholar	scholar	NOUN
easat-3404	190	14	.	.	PUNCT
easat-3404	191	1	the	the	DET
easat-3404	191	2	total	total	ADJ
easat-3404	191	3	records	record	NOUN
easat-3404	191	4	identified	identify	VERB
easat-3404	191	5	from	from	ADP
easat-3404	191	6	these	these	DET
easat-3404	191	7	sources	source	NOUN
easat-3404	191	8	amounted	amount	VERB
easat-3404	191	9	to	to	ADP
easat-3404	191	10	2850	2850	NUM
easat-3404	191	11	studies	study	NOUN
easat-3404	191	12	,	,	PUNCT
easat-3404	191	13	with	with	ADP
easat-3404	191	14	specific	specific	ADJ
easat-3404	191	15	contributions	contribution	NOUN
easat-3404	191	16	from	from	ADP
easat-3404	191	17	each	each	DET
easat-3404	191	18	database	database	NOUN
easat-3404	191	19	(	(	PUNCT
easat-3404	191	20	pubmed	pubmed	PROPN
easat-3404	191	21	:	:	PUNCT
easat-3404	191	22	610	610	NUM
easat-3404	191	23	,	,	PUNCT
easat-3404	191	24	scopus	scopus	PROPN
easat-3404	191	25	:	:	PUNCT
easat-3404	191	26	890	890	NUM
easat-3404	191	27	,	,	PUNCT
easat-3404	191	28	web	web	NOUN
easat-3404	191	29	of	of	ADP
easat-3404	191	30	science	science	NOUN
easat-3404	191	31	:	:	PUNCT
easat-3404	191	32	360	360	NUM
easat-3404	191	33	,	,	PUNCT
easat-3404	191	34	google	google	PROPN
easat-3404	191	35	scholar	scholar	NOUN
easat-3404	191	36	:	:	PUNCT
easat-3404	191	37	990	990	NUM
easat-3404	191	38	)	)	PUNCT
easat-3404	191	39	.	.	PUNCT
easat-3404	192	1	additional	additional	ADJ
easat-3404	192	2	records	record	NOUN
easat-3404	192	3	were	be	AUX
easat-3404	192	4	sought	seek	VERB
easat-3404	192	5	from	from	ADP
easat-3404	192	6	registries	registry	NOUN
easat-3404	192	7	,	,	PUNCT
easat-3404	192	8	but	but	CCONJ
easat-3404	192	9	no	no	DET
easat-3404	192	10	studies	study	NOUN
easat-3404	192	11	were	be	AUX
easat-3404	192	12	identified	identify	VERB
easat-3404	192	13	from	from	ADP
easat-3404	192	14	this	this	DET
easat-3404	192	15	source	source	NOUN
easat-3404	192	16	in	in	ADP
easat-3404	192	17	this	this	DET
easat-3404	192	18	case	case	NOUN
easat-3404	192	19	.	.	PUNCT
easat-3404	193	1	6505	6505	NUM
easat-3404	193	2	edelweiss	edelweiss	PROPN
easat-3404	193	3	applied	apply	VERB
easat-3404	193	4	science	science	NOUN
easat-3404	193	5	and	and	CCONJ
easat-3404	193	6	technology	technology	NOUN
easat-3404	193	7	issn	issn	PROPN
easat-3404	193	8	:	:	PUNCT
easat-3404	193	9	2576	2576	NUM
easat-3404	193	10	-	-	SYM
easat-3404	193	11	8484	8484	NUM
easat-3404	193	12	vol	vol	NOUN
easat-3404	193	13	.	.	PROPN
easat-3404	193	14	8	8	NUM
easat-3404	193	15	,	,	PUNCT
easat-3404	193	16	no	no	INTJ
easat-3404	193	17	.	.	NOUN
easat-3404	194	1	6	6	NUM
easat-3404	194	2	:	:	SYM
easat-3404	194	3	6498	6498	NUM
easat-3404	194	4	-	-	SYM
easat-3404	194	5	6516	6516	NUM
easat-3404	194	6	,	,	PUNCT
easat-3404	194	7	2024	2024	NUM
easat-3404	194	8	doi	doi	NOUN
easat-3404	194	9	:	:	PUNCT
easat-3404	194	10	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	194	11	©	©	PROPN
easat-3404	194	12	2024	2024	NUM
easat-3404	194	13	by	by	ADP
easat-3404	194	14	the	the	DET
easat-3404	194	15	author	author	NOUN
easat-3404	194	16	;	;	PUNCT
easat-3404	194	17	licensee	licensee	PROPN
easat-3404	194	18	learning	learn	VERB
easat-3404	194	19	gate	gate	NOUN
easat-3404	194	20	figure	figure	NOUN
easat-3404	194	21	1	1	NUM
easat-3404	194	22	.	.	PUNCT
easat-3404	194	23	research	research	NOUN
easat-3404	194	24	methodology	methodology	NOUN
easat-3404	194	25	.	.	PUNCT
easat-3404	195	1	3.2	3.2	NUM
easat-3404	195	2	.	.	X
easat-3404	195	3	screening	screen	VERB
easat-3404	195	4	after	after	ADP
easat-3404	195	5	duplicates	duplicate	NOUN
easat-3404	195	6	and	and	CCONJ
easat-3404	195	7	irrelevant	irrelevant	ADJ
easat-3404	195	8	records	record	NOUN
easat-3404	195	9	were	be	AUX
easat-3404	195	10	removed	remove	VERB
easat-3404	195	11	,	,	PUNCT
easat-3404	195	12	1640	1640	NUM
easat-3404	195	13	records	record	NOUN
easat-3404	195	14	were	be	AUX
easat-3404	195	15	screened	screen	VERB
easat-3404	195	16	for	for	ADP
easat-3404	195	17	their	their	PRON
easat-3404	195	18	relevance	relevance	NOUN
easat-3404	195	19	to	to	ADP
easat-3404	195	20	the	the	DET
easat-3404	195	21	research	research	NOUN
easat-3404	195	22	topic	topic	NOUN
easat-3404	195	23	.	.	PUNCT
easat-3404	196	1	exclusion	exclusion	NOUN
easat-3404	196	2	criteria	criterion	NOUN
easat-3404	196	3	were	be	AUX
easat-3404	196	4	applied	apply	VERB
easat-3404	196	5	at	at	ADP
easat-3404	196	6	this	this	DET
easat-3404	196	7	stage	stage	NOUN
easat-3404	196	8	,	,	PUNCT
easat-3404	196	9	including	include	VERB
easat-3404	196	10	insufficient	insufficient	ADJ
easat-3404	196	11	results	result	NOUN
easat-3404	196	12	(	(	PUNCT
easat-3404	196	13	225	225	NUM
easat-3404	196	14	records	record	NOUN
easat-3404	196	15	)	)	PUNCT
easat-3404	196	16	,	,	PUNCT
easat-3404	196	17	language	language	NOUN
easat-3404	196	18	barriers	barrier	NOUN
easat-3404	196	19	(	(	PUNCT
easat-3404	196	20	365	365	NUM
easat-3404	196	21	records	record	NOUN
easat-3404	196	22	)	)	PUNCT
easat-3404	196	23	,	,	PUNCT
easat-3404	196	24	studies	study	NOUN
easat-3404	196	25	that	that	PRON
easat-3404	196	26	were	be	AUX
easat-3404	196	27	not	not	PART
easat-3404	196	28	observational	observational	ADJ
easat-3404	196	29	(	(	PUNCT
easat-3404	196	30	215	215	NUM
easat-3404	196	31	records	record	NOUN
easat-3404	196	32	)	)	PUNCT
easat-3404	196	33	,	,	PUNCT
easat-3404	196	34	and	and	CCONJ
easat-3404	196	35	research	research	NOUN
easat-3404	196	36	that	that	PRON
easat-3404	196	37	duplicated	duplicate	VERB
easat-3404	196	38	results	result	NOUN
easat-3404	196	39	from	from	ADP
easat-3404	196	40	other	other	ADJ
easat-3404	196	41	studies	study	NOUN
easat-3404	196	42	(	(	PUNCT
easat-3404	196	43	55	55	NUM
easat-3404	196	44	records	record	NOUN
easat-3404	196	45	)	)	PUNCT
easat-3404	196	46	.	.	PUNCT
easat-3404	197	1	this	this	DET
easat-3404	197	2	process	process	NOUN
easat-3404	197	3	resulted	result	VERB
easat-3404	197	4	in	in	ADP
easat-3404	197	5	1035	1035	NUM
easat-3404	197	6	reports	report	NOUN
easat-3404	197	7	being	be	AUX
easat-3404	197	8	assessed	assess	VERB
easat-3404	197	9	for	for	ADP
easat-3404	197	10	eligibility	eligibility	NOUN
easat-3404	197	11	.	.	PUNCT
easat-3404	198	1	3.3	3.3	NUM
easat-3404	198	2	.	.	PUNCT
easat-3404	199	1	eligibility	eligibility	NOUN
easat-3404	199	2	assessment	assessment	NOUN
easat-3404	199	3	the	the	DET
easat-3404	199	4	1035	1035	NUM
easat-3404	199	5	reports	report	NOUN
easat-3404	199	6	were	be	AUX
easat-3404	199	7	reviewed	review	VERB
easat-3404	199	8	for	for	ADP
easat-3404	199	9	eligibility	eligibility	NOUN
easat-3404	199	10	.	.	PUNCT
easat-3404	200	1	studies	study	NOUN
easat-3404	200	2	were	be	AUX
easat-3404	200	3	included	include	VERB
easat-3404	200	4	if	if	SCONJ
easat-3404	200	5	they	they	PRON
easat-3404	200	6	presented	present	VERB
easat-3404	200	7	empirical	empirical	ADJ
easat-3404	200	8	research	research	NOUN
easat-3404	200	9	on	on	ADP
easat-3404	200	10	ai	ai	ADJ
easat-3404	200	11	tools	tool	NOUN
easat-3404	200	12	and	and	CCONJ
easat-3404	200	13	their	their	PRON
easat-3404	200	14	impact	impact	NOUN
easat-3404	200	15	on	on	ADP
easat-3404	200	16	dma	dma	NOUN
easat-3404	200	17	,	,	PUNCT
easat-3404	200	18	focusing	focus	VERB
easat-3404	200	19	on	on	ADP
easat-3404	200	20	areas	area	NOUN
easat-3404	200	21	like	like	ADP
easat-3404	200	22	personalization	personalization	NOUN
easat-3404	200	23	,	,	PUNCT
easat-3404	200	24	customer	customer	NOUN
easat-3404	200	25	6506	6506	NUM
easat-3404	200	26	edelweiss	edelweiss	PROPN
easat-3404	200	27	applied	apply	VERB
easat-3404	200	28	science	science	NOUN
easat-3404	200	29	and	and	CCONJ
easat-3404	200	30	technology	technology	NOUN
easat-3404	200	31	issn	issn	PROPN
easat-3404	200	32	:	:	PUNCT
easat-3404	200	33	2576	2576	NUM
easat-3404	200	34	-	-	SYM
easat-3404	200	35	8484	8484	NUM
easat-3404	200	36	vol	vol	NOUN
easat-3404	200	37	.	.	PROPN
easat-3404	200	38	8	8	NUM
easat-3404	200	39	,	,	PUNCT
easat-3404	200	40	no	no	INTJ
easat-3404	200	41	.	.	NOUN
easat-3404	201	1	6	6	NUM
easat-3404	201	2	:	:	SYM
easat-3404	201	3	6498	6498	NUM
easat-3404	201	4	-	-	SYM
easat-3404	201	5	6516	6516	NUM
easat-3404	201	6	,	,	PUNCT
easat-3404	201	7	2024	2024	NUM
easat-3404	201	8	doi	doi	NOUN
easat-3404	201	9	:	:	PUNCT
easat-3404	201	10	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	201	11	©	©	PROPN
easat-3404	201	12	2024	2024	NUM
easat-3404	201	13	by	by	ADP
easat-3404	201	14	the	the	DET
easat-3404	201	15	author	author	NOUN
easat-3404	201	16	;	;	PUNCT
easat-3404	201	17	licensee	licensee	PROPN
easat-3404	201	18	learning	learning	PROPN
easat-3404	201	19	gate	gate	PROPN
easat-3404	201	20	engagement	engagement	NOUN
easat-3404	201	21	,	,	PUNCT
easat-3404	201	22	content	content	NOUN
easat-3404	201	23	optimization	optimization	NOUN
easat-3404	201	24	,	,	PUNCT
easat-3404	201	25	and	and	CCONJ
easat-3404	201	26	pa	pa	PROPN
easat-3404	201	27	.	.	PUNCT
easat-3404	202	1	the	the	DET
easat-3404	202	2	final	final	ADJ
easat-3404	202	3	set	set	NOUN
easat-3404	202	4	of	of	ADP
easat-3404	202	5	eligible	eligible	ADJ
easat-3404	202	6	studies	study	NOUN
easat-3404	202	7	was	be	AUX
easat-3404	202	8	narrowed	narrow	VERB
easat-3404	202	9	down	down	ADP
easat-3404	202	10	to	to	ADP
easat-3404	202	11	150	150	NUM
easat-3404	202	12	studies	study	NOUN
easat-3404	202	13	.	.	PUNCT
easat-3404	203	1	3.4	3.4	NUM
easat-3404	203	2	.	.	PUNCT
easat-3404	203	3	inclusion	inclusion	NOUN
easat-3404	203	4	out	out	ADP
easat-3404	203	5	of	of	ADP
easat-3404	203	6	the	the	DET
easat-3404	203	7	150	150	NUM
easat-3404	203	8	studies	study	NOUN
easat-3404	203	9	assessed	assess	VERB
easat-3404	203	10	,	,	PUNCT
easat-3404	203	11	25	25	NUM
easat-3404	203	12	were	be	AUX
easat-3404	203	13	included	include	VERB
easat-3404	203	14	in	in	ADP
easat-3404	203	15	the	the	DET
easat-3404	203	16	final	final	ADJ
easat-3404	203	17	review	review	NOUN
easat-3404	203	18	based	base	VERB
easat-3404	203	19	on	on	ADP
easat-3404	203	20	their	their	PRON
easat-3404	203	21	relevance	relevance	NOUN
easat-3404	203	22	and	and	CCONJ
easat-3404	203	23	methodological	methodological	ADJ
easat-3404	203	24	rigor	rigor	NOUN
easat-3404	203	25	.	.	PUNCT
easat-3404	204	1	these	these	PRON
easat-3404	204	2	included	include	VERB
easat-3404	204	3	studies	study	NOUN
easat-3404	204	4	demonstrated	demonstrate	VERB
easat-3404	204	5	the	the	DET
easat-3404	204	6	application	application	NOUN
easat-3404	204	7	of	of	ADP
easat-3404	204	8	ai	ai	NOUN
easat-3404	204	9	in	in	ADP
easat-3404	204	10	dma	dma	NOUN
easat-3404	204	11	,	,	PUNCT
easat-3404	204	12	including	include	VERB
easat-3404	204	13	machine	machine	NOUN
easat-3404	204	14	learning	learning	NOUN
easat-3404	204	15	for	for	ADP
easat-3404	204	16	customer	customer	NOUN
easat-3404	204	17	segmentation	segmentation	NOUN
easat-3404	204	18	,	,	PUNCT
easat-3404	204	19	chatbots	chatbot	NOUN
easat-3404	204	20	for	for	ADP
easat-3404	204	21	customer	customer	NOUN
easat-3404	204	22	service	service	NOUN
easat-3404	204	23	,	,	PUNCT
easat-3404	204	24	and	and	CCONJ
easat-3404	204	25	pa	pa	PROPN
easat-3404	204	26	for	for	ADP
easat-3404	204	27	marketing	marketing	NOUN
easat-3404	204	28	strategies	strategy	NOUN
easat-3404	204	29	(	(	PUNCT
easat-3404	204	30	amin	amin	NOUN
easat-3404	204	31	et	et	PROPN
easat-3404	204	32	al	al	PROPN
easat-3404	204	33	.	.	PROPN
easat-3404	204	34	,	,	PUNCT
easat-3404	204	35	2024	2024	NUM
easat-3404	204	36	)	)	PUNCT
easat-3404	204	37	.	.	PUNCT
easat-3404	205	1	the	the	DET
easat-3404	205	2	prisma	prisma	PROPN
easat-3404	205	3	methodology	methodology	NOUN
easat-3404	205	4	is	be	AUX
easat-3404	205	5	especially	especially	ADV
easat-3404	205	6	well	well	ADV
easat-3404	205	7	-	-	PUNCT
easat-3404	205	8	suited	suited	ADJ
easat-3404	205	9	for	for	ADP
easat-3404	205	10	this	this	DET
easat-3404	205	11	study	study	NOUN
easat-3404	205	12	as	as	SCONJ
easat-3404	205	13	it	it	PRON
easat-3404	205	14	provides	provide	VERB
easat-3404	205	15	a	a	DET
easat-3404	205	16	clear	clear	ADJ
easat-3404	205	17	,	,	PUNCT
easat-3404	205	18	standardized	standardized	ADJ
easat-3404	205	19	approach	approach	NOUN
easat-3404	205	20	to	to	PART
easat-3404	205	21	systematically	systematically	ADV
easat-3404	205	22	collect	collect	VERB
easat-3404	205	23	and	and	CCONJ
easat-3404	205	24	analyze	analyze	VERB
easat-3404	205	25	research	research	NOUN
easat-3404	205	26	articles	article	NOUN
easat-3404	205	27	,	,	PUNCT
easat-3404	205	28	ensuring	ensure	VERB
easat-3404	205	29	that	that	SCONJ
easat-3404	205	30	all	all	DET
easat-3404	205	31	relevant	relevant	ADJ
easat-3404	205	32	studies	study	NOUN
easat-3404	205	33	are	be	AUX
easat-3404	205	34	included	include	VERB
easat-3404	205	35	while	while	SCONJ
easat-3404	205	36	minimizing	minimize	VERB
easat-3404	205	37	bias	bias	NOUN
easat-3404	205	38	(	(	PUNCT
easat-3404	205	39	bhuiyan	bhuiyan	PROPN
easat-3404	205	40	,	,	PUNCT
easat-3404	205	41	2023;2024	2023;2024	NUM
easat-3404	205	42	)	)	PUNCT
easat-3404	205	43	.	.	PUNCT
easat-3404	206	1	this	this	DET
easat-3404	206	2	method	method	NOUN
easat-3404	206	3	is	be	AUX
easat-3404	206	4	also	also	ADV
easat-3404	206	5	highly	highly	ADV
easat-3404	206	6	effective	effective	ADJ
easat-3404	206	7	when	when	SCONJ
easat-3404	206	8	dealing	deal	VERB
easat-3404	206	9	with	with	ADP
easat-3404	206	10	large	large	ADJ
easat-3404	206	11	datasets	dataset	NOUN
easat-3404	206	12	,	,	PUNCT
easat-3404	206	13	such	such	ADJ
easat-3404	206	14	as	as	ADP
easat-3404	206	15	the	the	DET
easat-3404	206	16	extensive	extensive	ADJ
easat-3404	206	17	body	body	NOUN
easat-3404	206	18	of	of	ADP
easat-3404	206	19	literature	literature	NOUN
easat-3404	206	20	on	on	ADP
easat-3404	206	21	ai	ai	PROPN
easat-3404	206	22	applications	application	NOUN
easat-3404	206	23	in	in	ADP
easat-3404	206	24	dm	dm	PROPN
easat-3404	206	25	(	(	PUNCT
easat-3404	206	26	toorajipour	toorajipour	NOUN
easat-3404	206	27	et	et	PROPN
easat-3404	206	28	al	al	PROPN
easat-3404	206	29	.	.	PROPN
easat-3404	206	30	,	,	PUNCT
easat-3404	206	31	2024	2024	NUM
easat-3404	206	32	)	)	PUNCT
easat-3404	206	33	.	.	PUNCT
easat-3404	207	1	it	it	PRON
easat-3404	207	2	ensures	ensure	VERB
easat-3404	207	3	that	that	SCONJ
easat-3404	207	4	only	only	ADV
easat-3404	207	5	high	high	ADJ
easat-3404	207	6	-	-	PUNCT
easat-3404	207	7	quality	quality	NOUN
easat-3404	207	8	and	and	CCONJ
easat-3404	207	9	relevant	relevant	ADJ
easat-3404	207	10	studies	study	NOUN
easat-3404	207	11	are	be	AUX
easat-3404	207	12	included	include	VERB
easat-3404	207	13	in	in	ADP
easat-3404	207	14	the	the	DET
easat-3404	207	15	review	review	NOUN
easat-3404	207	16	.	.	PUNCT
easat-3404	208	1	3.5	3.5	NUM
easat-3404	208	2	.	.	PUNCT
easat-3404	209	1	previous	previous	ADJ
easat-3404	209	2	studies	study	NOUN
easat-3404	209	3	supporting	support	VERB
easat-3404	209	4	methodology	methodology	NOUN
easat-3404	209	5	numerous	numerous	ADJ
easat-3404	209	6	studies	study	NOUN
easat-3404	209	7	have	have	AUX
easat-3404	209	8	effectively	effectively	ADV
easat-3404	209	9	utilized	utilize	VERB
easat-3404	209	10	the	the	DET
easat-3404	209	11	prisma	prisma	NOUN
easat-3404	209	12	framework	framework	NOUN
easat-3404	209	13	in	in	ADP
easat-3404	209	14	the	the	DET
easat-3404	209	15	domains	domain	NOUN
easat-3404	209	16	of	of	ADP
easat-3404	209	17	technology	technology	NOUN
easat-3404	209	18	and	and	CCONJ
easat-3404	209	19	marketing	marketing	NOUN
easat-3404	209	20	research	research	NOUN
easat-3404	209	21	.	.	PUNCT
easat-3404	210	1	for	for	ADP
easat-3404	210	2	instance	instance	NOUN
easat-3404	210	3	,	,	PUNCT
easat-3404	210	4	bhuiyan	bhuiyan	PROPN
easat-3404	210	5	et	et	PROPN
easat-3404	210	6	al	al	PROPN
easat-3404	210	7	.	.	PROPN
easat-3404	211	1	(	(	PUNCT
easat-3404	211	2	2024	2024	NUM
easat-3404	211	3	)	)	PUNCT
easat-3404	211	4	conducted	conduct	VERB
easat-3404	211	5	a	a	DET
easat-3404	211	6	systematic	systematic	ADJ
easat-3404	211	7	review	review	NOUN
easat-3404	211	8	using	use	VERB
easat-3404	211	9	prisma	prisma	NOUN
easat-3404	211	10	to	to	PART
easat-3404	211	11	explore	explore	VERB
easat-3404	211	12	digital	digital	ADJ
easat-3404	211	13	transformation	transformation	NOUN
easat-3404	211	14	in	in	ADP
easat-3404	211	15	bangladesh	bangladesh	NOUN
easat-3404	211	16	,	,	PUNCT
easat-3404	211	17	including	include	VERB
easat-3404	211	18	discussions	discussion	NOUN
easat-3404	211	19	on	on	ADP
easat-3404	211	20	ai	ai	ADJ
easat-3404	211	21	applications	application	NOUN
easat-3404	211	22	across	across	ADP
easat-3404	211	23	various	various	ADJ
easat-3404	211	24	industries	industry	NOUN
easat-3404	211	25	,	,	PUNCT
easat-3404	211	26	particularly	particularly	ADV
easat-3404	211	27	marketing	marketing	NOUN
easat-3404	211	28	(	(	PUNCT
easat-3404	211	29	islam	islam	PROPN
easat-3404	211	30	et	et	PROPN
easat-3404	211	31	al	al	PROPN
easat-3404	211	32	.	.	PROPN
easat-3404	211	33	,	,	PUNCT
easat-3404	211	34	2024	2024	NUM
easat-3404	211	35	)	)	PUNCT
easat-3404	211	36	.	.	PUNCT
easat-3404	212	1	their	their	PRON
easat-3404	212	2	findings	finding	NOUN
easat-3404	212	3	highlight	highlight	VERB
easat-3404	212	4	the	the	DET
easat-3404	212	5	importance	importance	NOUN
easat-3404	212	6	of	of	ADP
easat-3404	212	7	structured	structured	ADJ
easat-3404	212	8	review	review	NOUN
easat-3404	212	9	methodologies	methodology	NOUN
easat-3404	212	10	to	to	PART
easat-3404	212	11	assess	assess	VERB
easat-3404	212	12	the	the	DET
easat-3404	212	13	influence	influence	NOUN
easat-3404	212	14	of	of	ADP
easat-3404	212	15	emerging	emerge	VERB
easat-3404	212	16	technologies	technology	NOUN
easat-3404	212	17	on	on	ADP
easat-3404	212	18	national	national	ADJ
easat-3404	212	19	progress	progress	NOUN
easat-3404	212	20	.	.	PUNCT
easat-3404	213	1	similarly	similarly	ADV
easat-3404	213	2	,	,	PUNCT
easat-3404	213	3	islam	islam	PROPN
easat-3404	213	4	et	et	PROPN
easat-3404	213	5	al	al	PROPN
easat-3404	213	6	.	.	PROPN
easat-3404	213	7	(	(	PUNCT
easat-3404	213	8	2022	2022	NUM
easat-3404	213	9	)	)	PUNCT
easat-3404	213	10	applied	apply	VERB
easat-3404	213	11	the	the	DET
easat-3404	213	12	prisma	prisma	NOUN
easat-3404	213	13	framework	framework	NOUN
easat-3404	213	14	to	to	PART
easat-3404	213	15	investigate	investigate	VERB
easat-3404	213	16	ai	ai	VERB
easat-3404	213	17	’s	’s	PART
easat-3404	213	18	role	role	NOUN
easat-3404	213	19	in	in	ADP
easat-3404	213	20	digitalizing	digitalize	VERB
easat-3404	213	21	public	public	ADJ
easat-3404	213	22	sector	sector	NOUN
easat-3404	213	23	operations	operation	NOUN
easat-3404	213	24	(	(	PUNCT
easat-3404	213	25	bhuiyan	bhuiyan	X
easat-3404	213	26	et	et	PROPN
easat-3404	213	27	al	al	PROPN
easat-3404	213	28	.	.	PROPN
easat-3404	213	29	,	,	PUNCT
easat-3404	213	30	2024	2024	NUM
easat-3404	213	31	)	)	PUNCT
easat-3404	213	32	.	.	PUNCT
easat-3404	214	1	their	their	PRON
easat-3404	214	2	research	research	NOUN
easat-3404	214	3	emphasized	emphasize	VERB
easat-3404	214	4	the	the	DET
easat-3404	214	5	value	value	NOUN
easat-3404	214	6	of	of	ADP
easat-3404	214	7	systematic	systematic	ADJ
easat-3404	214	8	reviews	review	NOUN
easat-3404	214	9	in	in	ADP
easat-3404	214	10	comprehending	comprehending	ADJ
easat-3404	214	11	complex	complex	ADJ
easat-3404	214	12	technological	technological	ADJ
easat-3404	214	13	integrations	integration	NOUN
easat-3404	214	14	,	,	PUNCT
easat-3404	214	15	a	a	DET
easat-3404	214	16	critical	critical	ADJ
easat-3404	214	17	aspect	aspect	NOUN
easat-3404	214	18	when	when	SCONJ
easat-3404	214	19	examining	examine	VERB
easat-3404	214	20	ai	ai	VERB
easat-3404	214	21	’s	’s	PART
easat-3404	214	22	application	application	NOUN
easat-3404	214	23	in	in	ADP
easat-3404	214	24	marketing	marketing	NOUN
easat-3404	214	25	automation	automation	NOUN
easat-3404	214	26	.	.	PUNCT
easat-3404	215	1	3.6	3.6	NUM
easat-3404	215	2	.	.	PUNCT
easat-3404	215	3	justification	justification	NOUN
easat-3404	215	4	for	for	ADP
easat-3404	215	5	using	use	VERB
easat-3404	215	6	the	the	DET
easat-3404	215	7	prisma	prisma	NOUN
easat-3404	215	8	methodology	methodology	NOUN
easat-3404	215	9	the	the	DET
easat-3404	215	10	prisma	prisma	NOUN
easat-3404	215	11	framework	framework	NOUN
easat-3404	215	12	is	be	AUX
easat-3404	215	13	highly	highly	ADV
easat-3404	215	14	appropriate	appropriate	ADJ
easat-3404	215	15	for	for	ADP
easat-3404	215	16	this	this	DET
easat-3404	215	17	study	study	NOUN
easat-3404	215	18	due	due	ADP
easat-3404	215	19	to	to	ADP
easat-3404	215	20	its	its	PRON
easat-3404	215	21	unique	unique	ADJ
easat-3404	215	22	strengths	strength	NOUN
easat-3404	215	23	:	:	PUNCT
easat-3404	215	24	1	1	X
easat-3404	215	25	.	.	X
easat-3404	215	26	comprehensive	comprehensive	ADJ
easat-3404	215	27	literature	literature	NOUN
easat-3404	215	28	integration	integration	NOUN
easat-3404	215	29	:	:	PUNCT
easat-3404	215	30	it	it	PRON
easat-3404	215	31	facilitates	facilitate	VERB
easat-3404	215	32	the	the	DET
easat-3404	215	33	inclusion	inclusion	NOUN
easat-3404	215	34	of	of	ADP
easat-3404	215	35	all	all	DET
easat-3404	215	36	pertinent	pertinent	ADJ
easat-3404	215	37	studies	study	NOUN
easat-3404	215	38	,	,	PUNCT
easat-3404	215	39	ensuring	ensure	VERB
easat-3404	215	40	a	a	DET
easat-3404	215	41	holistic	holistic	ADJ
easat-3404	215	42	understanding	understanding	NOUN
easat-3404	215	43	of	of	ADP
easat-3404	215	44	ai	ai	NOUN
easat-3404	215	45	’s	’s	PART
easat-3404	215	46	role	role	NOUN
easat-3404	215	47	in	in	ADP
easat-3404	215	48	marketing	marketing	NOUN
easat-3404	215	49	automation	automation	NOUN
easat-3404	215	50	(	(	PUNCT
easat-3404	215	51	sarker	sarker	NOUN
easat-3404	215	52	et	et	PROPN
easat-3404	215	53	al	al	PROPN
easat-3404	215	54	.	.	PROPN
easat-3404	215	55	,	,	PUNCT
easat-3404	215	56	2024	2024	NUM
easat-3404	215	57	)	)	PUNCT
easat-3404	215	58	.	.	PUNCT
easat-3404	216	1	2	2	X
easat-3404	216	2	.	.	NUM
easat-3404	216	3	enhanced	enhance	VERB
easat-3404	216	4	transparency	transparency	NOUN
easat-3404	216	5	and	and	CCONJ
easat-3404	216	6	replicability	replicability	NOUN
easat-3404	216	7	:	:	PUNCT
easat-3404	216	8	the	the	DET
easat-3404	216	9	framework	framework	NOUN
easat-3404	216	10	’s	’s	PART
easat-3404	216	11	structured	structured	ADJ
easat-3404	216	12	approach	approach	NOUN
easat-3404	216	13	ensures	ensure	VERB
easat-3404	216	14	clarity	clarity	NOUN
easat-3404	216	15	,	,	PUNCT
easat-3404	216	16	making	make	VERB
easat-3404	216	17	it	it	PRON
easat-3404	216	18	easier	easy	ADJ
easat-3404	216	19	for	for	SCONJ
easat-3404	216	20	researchers	researcher	NOUN
easat-3404	216	21	to	to	PART
easat-3404	216	22	replicate	replicate	VERB
easat-3404	216	23	and	and	CCONJ
easat-3404	216	24	validate	validate	VERB
easat-3404	216	25	findings	finding	NOUN
easat-3404	216	26	(	(	PUNCT
easat-3404	216	27	rajan	rajan	PROPN
easat-3404	216	28	,	,	PUNCT
easat-3404	216	29	2024	2024	NUM
easat-3404	216	30	)	)	PUNCT
easat-3404	216	31	.	.	PUNCT
easat-3404	217	1	3	3	X
easat-3404	217	2	.	.	X
easat-3404	217	3	stringent	stringent	ADJ
easat-3404	217	4	quality	quality	NOUN
easat-3404	217	5	assurance	assurance	NOUN
easat-3404	217	6	:	:	PUNCT
easat-3404	217	7	prisma	prisma	PROPN
easat-3404	217	8	promotes	promote	VERB
easat-3404	217	9	the	the	DET
easat-3404	217	10	inclusion	inclusion	NOUN
easat-3404	217	11	of	of	ADP
easat-3404	217	12	only	only	ADJ
easat-3404	217	13	high	high	ADJ
easat-3404	217	14	-	-	PUNCT
easat-3404	217	15	quality	quality	NOUN
easat-3404	217	16	,	,	PUNCT
easat-3404	217	17	relevant	relevant	ADJ
easat-3404	217	18	research	research	NOUN
easat-3404	217	19	,	,	PUNCT
easat-3404	217	20	minimizing	minimize	VERB
easat-3404	217	21	potential	potential	ADJ
easat-3404	217	22	biases	bias	NOUN
easat-3404	217	23	and	and	CCONJ
easat-3404	217	24	strengthening	strengthen	VERB
easat-3404	217	25	the	the	DET
easat-3404	217	26	reliability	reliability	NOUN
easat-3404	217	27	of	of	ADP
easat-3404	217	28	results	result	NOUN
easat-3404	217	29	(	(	PUNCT
easat-3404	217	30	rahate	rahate	NOUN
easat-3404	217	31	et	et	PROPN
easat-3404	217	32	al	al	PROPN
easat-3404	217	33	.	.	PROPN
easat-3404	217	34	,	,	PUNCT
easat-3404	217	35	2024	2024	NUM
easat-3404	217	36	)	)	PUNCT
easat-3404	217	37	.	.	PUNCT
easat-3404	218	1	4	4	X
easat-3404	218	2	.	.	X
easat-3404	218	3	discussion	discussion	NOUN
easat-3404	218	4	this	this	DET
easat-3404	218	5	document	document	NOUN
easat-3404	218	6	provides	provide	VERB
easat-3404	218	7	a	a	DET
easat-3404	218	8	literature	literature	NOUN
easat-3404	218	9	review	review	NOUN
easat-3404	218	10	of	of	ADP
easat-3404	218	11	ai	ai	VERB
easat-3404	218	12	in	in	ADP
easat-3404	218	13	dma	dma	NOUN
easat-3404	218	14	,	,	PUNCT
easat-3404	218	15	including	include	VERB
easat-3404	218	16	the	the	DET
easat-3404	218	17	application	application	NOUN
easat-3404	218	18	of	of	ADP
easat-3404	218	19	ai	ai	ADJ
easat-3404	218	20	tools	tool	NOUN
easat-3404	218	21	such	such	ADJ
easat-3404	218	22	as	as	ADP
easat-3404	218	23	ml	ml	NOUN
easat-3404	218	24	,	,	PUNCT
easat-3404	218	25	chatbots	chatbot	NOUN
easat-3404	218	26	,	,	PUNCT
easat-3404	218	27	pa	pa	PROPN
easat-3404	218	28	,	,	PUNCT
easat-3404	218	29	and	and	CCONJ
easat-3404	218	30	more	more	ADV
easat-3404	218	31	(	(	PUNCT
easat-3404	218	32	zhang	zhang	PROPN
easat-3404	218	33	net	net	PROPN
easat-3404	218	34	al	al	PROPN
easat-3404	218	35	.	.	PROPN
easat-3404	218	36	,	,	PUNCT
easat-3404	218	37	2024	2024	NUM
easat-3404	218	38	)	)	PUNCT
easat-3404	218	39	.	.	PUNCT
easat-3404	219	1	the	the	DET
easat-3404	219	2	review	review	NOUN
easat-3404	219	3	is	be	AUX
easat-3404	219	4	based	base	VERB
easat-3404	219	5	on	on	ADP
easat-3404	219	6	various	various	ADJ
easat-3404	219	7	studies	study	NOUN
easat-3404	219	8	and	and	CCONJ
easat-3404	219	9	discusses	discuss	VERB
easat-3404	219	10	how	how	SCONJ
easat-3404	219	11	ai	ai	AUX
easat-3404	219	12	is	be	AUX
easat-3404	219	13	reshaping	reshape	VERB
easat-3404	219	14	dm	dm	NUM
easat-3404	219	15	strategies	strategy	NOUN
easat-3404	219	16	.	.	PUNCT
easat-3404	220	1	4.1	4.1	NUM
easat-3404	220	2	.	.	PUNCT
easat-3404	220	3	ai	ai	VERB
easat-3404	220	4	in	in	ADP
easat-3404	220	5	digital	digital	ADJ
easat-3404	220	6	marketing	marketing	NOUN
easat-3404	220	7	(	(	PUNCT
easat-3404	220	8	dm	dm	PROPN
easat-3404	220	9	)	)	PUNCT
easat-3404	220	10	ai	ai	VERB
easat-3404	220	11	plays	play	VERB
easat-3404	220	12	a	a	DET
easat-3404	220	13	crucial	crucial	ADJ
easat-3404	220	14	role	role	NOUN
easat-3404	220	15	in	in	ADP
easat-3404	220	16	dm	dm	NUM
easat-3404	220	17	by	by	ADP
easat-3404	220	18	automating	automate	VERB
easat-3404	220	19	processes	process	NOUN
easat-3404	220	20	,	,	PUNCT
easat-3404	220	21	personalizing	personalize	VERB
easat-3404	220	22	customer	customer	NOUN
easat-3404	220	23	interactions	interaction	NOUN
easat-3404	220	24	,	,	PUNCT
easat-3404	220	25	and	and	CCONJ
easat-3404	220	26	optimizing	optimize	VERB
easat-3404	220	27	marketing	marketing	NOUN
easat-3404	220	28	strategies	strategy	NOUN
easat-3404	220	29	(	(	PUNCT
easat-3404	220	30	bhuiyan	bhuiyan	X
easat-3404	220	31	et	et	PROPN
easat-3404	220	32	al	al	PROPN
easat-3404	220	33	.	.	PROPN
easat-3404	220	34	,	,	PUNCT
easat-3404	220	35	2024	2024	NUM
easat-3404	220	36	)	)	PUNCT
easat-3404	220	37	.	.	PUNCT
easat-3404	221	1	ai	ai	VERB
easat-3404	221	2	tools	tool	NOUN
easat-3404	221	3	,	,	PUNCT
easat-3404	221	4	such	such	ADJ
easat-3404	221	5	as	as	ADP
easat-3404	221	6	ml	ml	NOUN
easat-3404	221	7	algorithms	algorithm	NOUN
easat-3404	221	8	,	,	PUNCT
easat-3404	221	9	chatbots	chatbot	NOUN
easat-3404	221	10	,	,	PUNCT
easat-3404	221	11	and	and	CCONJ
easat-3404	221	12	pa	pa	PROPN
easat-3404	221	13	,	,	PUNCT
easat-3404	221	14	are	be	AUX
easat-3404	221	15	used	use	VERB
easat-3404	221	16	to	to	PART
easat-3404	221	17	enhance	enhance	VERB
easat-3404	221	18	customer	customer	NOUN
easat-3404	221	19	engagement	engagement	NOUN
easat-3404	221	20	and	and	CCONJ
easat-3404	221	21	improve	improve	VERB
easat-3404	221	22	the	the	DET
easat-3404	221	23	overall	overall	ADJ
easat-3404	221	24	efficiency	efficiency	NOUN
easat-3404	221	25	of	of	ADP
easat-3404	221	26	marketing	marketing	NOUN
easat-3404	221	27	campaigns	campaign	NOUN
easat-3404	221	28	(	(	PUNCT
easat-3404	221	29	werbos	werbo	NOUN
easat-3404	221	30	,	,	PUNCT
easat-3404	221	31	2024	2024	NUM
easat-3404	221	32	)	)	PUNCT
easat-3404	221	33	.	.	PUNCT
easat-3404	222	1	4.2	4.2	NUM
easat-3404	222	2	.	.	PUNCT
easat-3404	223	1	ai	ai	VERB
easat-3404	223	2	tools	tool	NOUN
easat-3404	223	3	in	in	ADP
easat-3404	223	4	digital	digital	ADJ
easat-3404	223	5	marketing	marketing	NOUN
easat-3404	223	6	these	these	PRON
easat-3404	223	7	ai	ai	ADJ
easat-3404	223	8	tools	tool	NOUN
easat-3404	223	9	are	be	AUX
easat-3404	223	10	critical	critical	ADJ
easat-3404	223	11	to	to	ADP
easat-3404	223	12	enhancing	enhance	VERB
easat-3404	223	13	various	various	ADJ
easat-3404	223	14	aspects	aspect	NOUN
easat-3404	223	15	of	of	ADP
easat-3404	223	16	dm	dm	PROPN
easat-3404	223	17	,	,	PUNCT
easat-3404	223	18	from	from	ADP
easat-3404	223	19	improving	improve	VERB
easat-3404	223	20	customer	customer	NOUN
easat-3404	223	21	engagement	engagement	NOUN
easat-3404	223	22	to	to	ADP
easat-3404	223	23	optimizing	optimize	VERB
easat-3404	223	24	campaign	campaign	NOUN
easat-3404	223	25	effectiveness	effectiveness	NOUN
easat-3404	223	26	,	,	PUNCT
easat-3404	223	27	and	and	CCONJ
easat-3404	223	28	they	they	PRON
easat-3404	223	29	offer	offer	VERB
easat-3404	223	30	businesses	business	NOUN
easat-3404	223	31	a	a	DET
easat-3404	223	32	strategic	strategic	ADJ
easat-3404	223	33	advantage	advantage	NOUN
easat-3404	223	34	in	in	ADP
easat-3404	223	35	a	a	DET
easat-3404	223	36	highly	highly	ADV
easat-3404	223	37	competitive	competitive	ADJ
easat-3404	223	38	marketplace	marketplace	NOUN
easat-3404	223	39	.	.	PUNCT
easat-3404	224	1	6507	6507	NUM
easat-3404	224	2	edelweiss	edelweiss	PROPN
easat-3404	224	3	applied	apply	VERB
easat-3404	224	4	science	science	NOUN
easat-3404	224	5	and	and	CCONJ
easat-3404	224	6	technology	technology	NOUN
easat-3404	224	7	issn	issn	PROPN
easat-3404	224	8	:	:	PUNCT
easat-3404	224	9	2576	2576	NUM
easat-3404	224	10	-	-	SYM
easat-3404	224	11	8484	8484	NUM
easat-3404	224	12	vol	vol	NOUN
easat-3404	224	13	.	.	PROPN
easat-3404	224	14	8	8	NUM
easat-3404	224	15	,	,	PUNCT
easat-3404	224	16	no	no	INTJ
easat-3404	224	17	.	.	NOUN
easat-3404	224	18	6	6	NUM
easat-3404	224	19	:	:	SYM
easat-3404	224	20	6498	6498	NUM
easat-3404	224	21	-	-	SYM
easat-3404	224	22	6516	6516	NUM
easat-3404	224	23	,	,	PUNCT
easat-3404	224	24	2024	2024	NUM
easat-3404	224	25	doi	doi	NOUN
easat-3404	224	26	:	:	PUNCT
easat-3404	224	27	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	224	28	©	©	PROPN
easat-3404	224	29	2024	2024	NUM
easat-3404	224	30	by	by	ADP
easat-3404	224	31	the	the	DET
easat-3404	224	32	author	author	NOUN
easat-3404	224	33	;	;	PUNCT
easat-3404	224	34	licensee	licensee	PROPN
easat-3404	224	35	learning	learn	VERB
easat-3404	224	36	gate	gate	NOUN
easat-3404	224	37	table	table	NOUN
easat-3404	224	38	2	2	NUM
easat-3404	224	39	.	.	X
easat-3404	224	40	name	name	NOUN
easat-3404	224	41	of	of	ADP
easat-3404	224	42	ai	ai	ADJ
easat-3404	224	43	tools	tool	NOUN
easat-3404	224	44	and	and	CCONJ
easat-3404	224	45	applications	application	NOUN
easat-3404	224	46	.	.	PUNCT
easat-3404	225	1	ai	ai	VERB
easat-3404	225	2	tools	tool	NOUN
easat-3404	225	3	application	application	NOUN
easat-3404	225	4	benefits	benefit	NOUN
easat-3404	225	5	source	source	NOUN
easat-3404	225	6	machine	machine	NOUN
easat-3404	225	7	learning	learning	NOUN
easat-3404	225	8	(	(	PUNCT
easat-3404	225	9	ml	ml	NOUN
easat-3404	225	10	)	)	PUNCT
easat-3404	225	11	customer	customer	NOUN
easat-3404	225	12	segmentation	segmentation	NOUN
easat-3404	225	13	,	,	PUNCT
easat-3404	225	14	predictive	predictive	ADJ
easat-3404	225	15	analytics	analytic	NOUN
easat-3404	225	16	improved	improve	VERB
easat-3404	225	17	targeting	targeting	NOUN
easat-3404	225	18	and	and	CCONJ
easat-3404	225	19	personalization	personalization	NOUN
easat-3404	225	20	(	(	PUNCT
easat-3404	225	21	venkataramanan	venkataramanan	NOUN
easat-3404	225	22	et	et	PROPN
easat-3404	225	23	al	al	PROPN
easat-3404	225	24	.	.	PROPN
easat-3404	225	25	,	,	PUNCT
easat-3404	225	26	2024	2024	NUM
easat-3404	225	27	)	)	PUNCT
easat-3404	225	28	chatbots	chatbot	NOUN
easat-3404	225	29	customer	customer	NOUN
easat-3404	225	30	service	service	NOUN
easat-3404	225	31	automation	automation	NOUN
easat-3404	225	32	enhanced	enhance	VERB
easat-3404	225	33	customer	customer	NOUN
easat-3404	225	34	engagement	engagement	NOUN
easat-3404	225	35	and	and	CCONJ
easat-3404	225	36	24/7	24/7	NOUN
easat-3404	225	37	availability	availability	NOUN
easat-3404	225	38	(	(	PUNCT
easat-3404	225	39	ucar	ucar	PROPN
easat-3404	225	40	et	et	PROPN
easat-3404	225	41	al	al	PROPN
easat-3404	225	42	.	.	PROPN
easat-3404	225	43	,	,	PUNCT
easat-3404	225	44	2024	2024	NUM
easat-3404	225	45	)	)	PUNCT
easat-3404	225	46	predictive	predictive	ADJ
easat-3404	225	47	analytics	analytic	NOUN
easat-3404	225	48	campaign	campaign	NOUN
easat-3404	225	49	performance	performance	NOUN
easat-3404	225	50	prediction	prediction	NOUN
easat-3404	225	51	optimized	optimize	VERB
easat-3404	225	52	decision	decision	NOUN
easat-3404	225	53	-	-	PUNCT
easat-3404	225	54	making	make	VERB
easat-3404	225	55	and	and	CCONJ
easat-3404	225	56	budget	budget	NOUN
easat-3404	225	57	allocation	allocation	NOUN
easat-3404	225	58	(	(	PUNCT
easat-3404	225	59	rane	rane	PROPN
easat-3404	225	60	et	et	PROPN
easat-3404	225	61	al	al	PROPN
easat-3404	225	62	.	.	PROPN
easat-3404	225	63	,	,	PUNCT
easat-3404	225	64	2024	2024	NUM
easat-3404	225	65	)	)	PUNCT
easat-3404	225	66	natural	natural	ADJ
easat-3404	225	67	language	language	NOUN
easat-3404	225	68	processing	processing	NOUN
easat-3404	225	69	(	(	PUNCT
easat-3404	225	70	nlp	nlp	NOUN
easat-3404	225	71	)	)	PUNCT
easat-3404	225	72	content	content	NOUN
easat-3404	225	73	creation	creation	NOUN
easat-3404	225	74	,	,	PUNCT
easat-3404	225	75	sentiment	sentiment	NOUN
easat-3404	225	76	analysis	analysis	NOUN
easat-3404	225	77	improved	improve	VERB
easat-3404	225	78	content	content	NOUN
easat-3404	225	79	relevance	relevance	NOUN
easat-3404	225	80	and	and	CCONJ
easat-3404	225	81	user	user	NOUN
easat-3404	225	82	satisfaction	satisfaction	NOUN
easat-3404	225	83	(	(	PUNCT
easat-3404	225	84	sarker	sarker	NOUN
easat-3404	225	85	et	et	PROPN
easat-3404	225	86	al	al	PROPN
easat-3404	225	87	.	.	PROPN
easat-3404	225	88	,	,	PUNCT
easat-3404	225	89	2024	2024	NUM
easat-3404	225	90	)	)	PUNCT
easat-3404	225	91	image	image	NOUN
easat-3404	225	92	recognition	recognition	NOUN
easat-3404	225	93	ad	ad	NOUN
easat-3404	225	94	targeting	targeting	NOUN
easat-3404	225	95	,	,	PUNCT
easat-3404	225	96	social	social	ADJ
easat-3404	225	97	media	medium	NOUN
easat-3404	225	98	enhanced	enhance	VERB
easat-3404	225	99	customer	customer	NOUN
easat-3404	225	100	profiling	profiling	NOUN
easat-3404	225	101	and	and	CCONJ
easat-3404	225	102	engagement	engagement	NOUN
easat-3404	225	103	(	(	PUNCT
easat-3404	225	104	toorajipour	toorajipour	NOUN
easat-3404	225	105	et	et	PROPN
easat-3404	225	106	al	al	PROPN
easat-3404	225	107	.	.	PROPN
easat-3404	225	108	,	,	PUNCT
easat-3404	225	109	2024	2024	NUM
easat-3404	225	110	)	)	PUNCT
easat-3404	225	111	4.2.1	4.2.1	NUM
easat-3404	225	112	.	.	PUNCT
easat-3404	225	113	machine	machine	NOUN
easat-3404	225	114	learning	learn	VERB
easat-3404	225	115	machine	machine	NOUN
easat-3404	225	116	learning	learning	NOUN
easat-3404	225	117	(	(	PUNCT
easat-3404	225	118	ml	ml	NOUN
easat-3404	225	119	)	)	PUNCT
easat-3404	225	120	enables	enable	VERB
easat-3404	225	121	marketers	marketer	NOUN
easat-3404	225	122	to	to	PART
easat-3404	225	123	segment	segment	VERB
easat-3404	225	124	their	their	PRON
easat-3404	225	125	customers	customer	NOUN
easat-3404	225	126	based	base	VERB
easat-3404	225	127	on	on	ADP
easat-3404	225	128	behavioral	behavioral	ADJ
easat-3404	225	129	data	datum	NOUN
easat-3404	225	130	,	,	PUNCT
easat-3404	225	131	allowing	allow	VERB
easat-3404	225	132	businesses	business	NOUN
easat-3404	225	133	to	to	PART
easat-3404	225	134	better	well	ADV
easat-3404	225	135	target	target	VERB
easat-3404	225	136	specific	specific	ADJ
easat-3404	225	137	audiences	audience	NOUN
easat-3404	225	138	with	with	ADP
easat-3404	225	139	personalized	personalized	ADJ
easat-3404	225	140	content	content	NOUN
easat-3404	225	141	(	(	PUNCT
easat-3404	225	142	haleem	haleem	PROPN
easat-3404	225	143	et	et	PROPN
easat-3404	225	144	al	al	PROPN
easat-3404	225	145	.	.	PROPN
easat-3404	225	146	,	,	PUNCT
easat-3404	225	147	2022	2022	NUM
easat-3404	225	148	)	)	PUNCT
easat-3404	225	149	.	.	PUNCT
easat-3404	226	1	by	by	ADP
easat-3404	226	2	analyzing	analyze	VERB
easat-3404	226	3	large	large	ADJ
easat-3404	226	4	datasets	dataset	NOUN
easat-3404	226	5	,	,	PUNCT
easat-3404	226	6	ml	ml	ADP
easat-3404	226	7	algorithms	algorithm	NOUN
easat-3404	226	8	identify	identify	VERB
easat-3404	226	9	patterns	pattern	NOUN
easat-3404	226	10	and	and	CCONJ
easat-3404	226	11	trends	trend	NOUN
easat-3404	226	12	that	that	PRON
easat-3404	226	13	can	can	AUX
easat-3404	226	14	be	be	AUX
easat-3404	226	15	used	use	VERB
easat-3404	226	16	to	to	PART
easat-3404	226	17	predict	predict	VERB
easat-3404	226	18	customer	customer	NOUN
easat-3404	226	19	behavior	behavior	NOUN
easat-3404	226	20	and	and	CCONJ
easat-3404	226	21	preferences	preference	NOUN
easat-3404	226	22	.	.	PUNCT
easat-3404	227	1	this	this	DET
easat-3404	227	2	predictive	predictive	ADJ
easat-3404	227	3	capability	capability	NOUN
easat-3404	227	4	allows	allow	VERB
easat-3404	227	5	companies	company	NOUN
easat-3404	227	6	to	to	PART
easat-3404	227	7	optimize	optimize	VERB
easat-3404	227	8	their	their	PRON
easat-3404	227	9	marketing	marketing	NOUN
easat-3404	227	10	strategies	strategy	NOUN
easat-3404	227	11	and	and	CCONJ
easat-3404	227	12	improve	improve	VERB
easat-3404	227	13	the	the	DET
easat-3404	227	14	relevancy	relevancy	NOUN
easat-3404	227	15	of	of	ADP
easat-3404	227	16	their	their	PRON
easat-3404	227	17	offers	offer	NOUN
easat-3404	227	18	,	,	PUNCT
easat-3404	227	19	leading	lead	VERB
easat-3404	227	20	to	to	ADP
easat-3404	227	21	higher	high	ADJ
easat-3404	227	22	customer	customer	NOUN
easat-3404	227	23	engagement	engagement	NOUN
easat-3404	227	24	and	and	CCONJ
easat-3404	227	25	satisfaction	satisfaction	NOUN
easat-3404	227	26	(	(	PUNCT
easat-3404	227	27	ziakis	ziakis	PROPN
easat-3404	227	28	&	&	CCONJ
easat-3404	227	29	vlachopoulou	vlachopoulou	NOUN
easat-3404	227	30	,	,	PUNCT
easat-3404	227	31	2023	2023	NUM
easat-3404	227	32	)	)	PUNCT
easat-3404	227	33	.	.	PUNCT
easat-3404	228	1	4.2.2	4.2.2	X
easat-3404	228	2	.	.	PUNCT
easat-3404	228	3	chatbots	chatbot	NOUN
easat-3404	228	4	chatbots	chatbot	NOUN
easat-3404	228	5	use	use	VERB
easat-3404	228	6	natural	natural	ADJ
easat-3404	228	7	language	language	NOUN
easat-3404	228	8	processing	processing	NOUN
easat-3404	228	9	(	(	PUNCT
easat-3404	228	10	nlp	nlp	NOUN
easat-3404	228	11	)	)	PUNCT
easat-3404	228	12	and	and	CCONJ
easat-3404	228	13	ml	ml	AUX
easat-3404	228	14	to	to	PART
easat-3404	228	15	interact	interact	VERB
easat-3404	228	16	with	with	ADP
easat-3404	228	17	clients	client	NOUN
easat-3404	228	18	automatically	automatically	ADV
easat-3404	228	19	,	,	PUNCT
easat-3404	228	20	responding	respond	VERB
easat-3404	228	21	to	to	ADP
easat-3404	228	22	queries	query	NOUN
easat-3404	228	23	and	and	CCONJ
easat-3404	228	24	assisting	assist	VERB
easat-3404	228	25	with	with	ADP
easat-3404	228	26	tasks	task	NOUN
easat-3404	228	27	.	.	PUNCT
easat-3404	229	1	this	this	DET
easat-3404	229	2	automation	automation	NOUN
easat-3404	229	3	significantly	significantly	ADV
easat-3404	229	4	improves	improve	VERB
easat-3404	229	5	customer	customer	NOUN
easat-3404	229	6	service	service	NOUN
easat-3404	229	7	by	by	ADP
easat-3404	229	8	providing	provide	VERB
easat-3404	229	9	instant	instant	ADJ
easat-3404	229	10	responses	response	NOUN
easat-3404	229	11	and	and	CCONJ
easat-3404	229	12	ensuring	ensure	VERB
easat-3404	229	13	that	that	SCONJ
easat-3404	229	14	customers	customer	NOUN
easat-3404	229	15	receive	receive	VERB
easat-3404	229	16	assistance	assistance	NOUN
easat-3404	229	17	around	around	ADP
easat-3404	229	18	the	the	DET
easat-3404	229	19	clock	clock	NOUN
easat-3404	229	20	(	(	PUNCT
easat-3404	229	21	dumitriu	dumitriu	PROPN
easat-3404	229	22	&	&	CCONJ
easat-3404	229	23	popescu	popescu	PROPN
easat-3404	229	24	,	,	PUNCT
easat-3404	229	25	2019	2019	NUM
easat-3404	229	26	)	)	PUNCT
easat-3404	229	27	.	.	PUNCT
easat-3404	230	1	chatbots	chatbot	NOUN
easat-3404	230	2	not	not	PART
easat-3404	230	3	only	only	ADV
easat-3404	230	4	improve	improve	VERB
easat-3404	230	5	customer	customer	NOUN
easat-3404	230	6	engagement	engagement	NOUN
easat-3404	230	7	by	by	ADP
easat-3404	230	8	offering	offer	VERB
easat-3404	230	9	personalized	personalize	VERB
easat-3404	230	10	interactions	interaction	NOUN
easat-3404	230	11	but	but	CCONJ
easat-3404	230	12	also	also	ADV
easat-3404	230	13	reduce	reduce	VERB
easat-3404	230	14	operational	operational	ADJ
easat-3404	230	15	costs	cost	NOUN
easat-3404	230	16	by	by	ADP
easat-3404	230	17	automating	automate	VERB
easat-3404	230	18	routine	routine	ADJ
easat-3404	230	19	customer	customer	NOUN
easat-3404	230	20	service	service	NOUN
easat-3404	230	21	tasks	task	NOUN
easat-3404	230	22	.	.	PUNCT
easat-3404	231	1	4.2.3	4.2.3	NUM
easat-3404	231	2	predictive	predictive	ADJ
easat-3404	231	3	analytics	analytic	NOUN
easat-3404	231	4	(	(	PUNCT
easat-3404	231	5	pa	pa	PROPN
easat-3404	231	6	)	)	PUNCT
easat-3404	231	7	pa	pa	PROPN
easat-3404	231	8	leverages	leverage	VERB
easat-3404	231	9	historical	historical	ADJ
easat-3404	231	10	data	datum	NOUN
easat-3404	231	11	and	and	CCONJ
easat-3404	231	12	advanced	advanced	ADJ
easat-3404	231	13	algorithms	algorithm	NOUN
easat-3404	231	14	to	to	PART
easat-3404	231	15	forecast	forecast	VERB
easat-3404	231	16	future	future	ADJ
easat-3404	231	17	outcomes	outcome	NOUN
easat-3404	231	18	,	,	PUNCT
easat-3404	231	19	such	such	ADJ
easat-3404	231	20	as	as	ADP
easat-3404	231	21	the	the	DET
easat-3404	231	22	potential	potential	ADJ
easat-3404	231	23	success	success	NOUN
easat-3404	231	24	of	of	ADP
easat-3404	231	25	marketing	marketing	NOUN
easat-3404	231	26	campaigns	campaign	NOUN
easat-3404	231	27	.	.	PUNCT
easat-3404	232	1	by	by	ADP
easat-3404	232	2	predicting	predict	VERB
easat-3404	232	3	which	which	DET
easat-3404	232	4	campaigns	campaign	NOUN
easat-3404	232	5	are	be	AUX
easat-3404	232	6	likely	likely	ADJ
easat-3404	232	7	to	to	PART
easat-3404	232	8	perform	perform	VERB
easat-3404	232	9	well	well	ADV
easat-3404	232	10	,	,	PUNCT
easat-3404	232	11	businesses	business	NOUN
easat-3404	232	12	can	can	AUX
easat-3404	232	13	allocate	allocate	VERB
easat-3404	232	14	resources	resource	NOUN
easat-3404	232	15	more	more	ADV
easat-3404	232	16	effectively	effectively	ADV
easat-3404	232	17	,	,	PUNCT
easat-3404	232	18	optimizing	optimize	VERB
easat-3404	232	19	their	their	PRON
easat-3404	232	20	marketing	marketing	NOUN
easat-3404	232	21	budgets	budget	NOUN
easat-3404	232	22	and	and	CCONJ
easat-3404	232	23	maximizing	maximize	VERB
easat-3404	232	24	returns	return	NOUN
easat-3404	232	25	on	on	ADP
easat-3404	232	26	investment	investment	NOUN
easat-3404	232	27	(	(	PUNCT
easat-3404	232	28	roi	roi	NOUN
easat-3404	232	29	)	)	PUNCT
easat-3404	232	30	(	(	PUNCT
easat-3404	232	31	potwora	potwora	VERB
easat-3404	232	32	et	et	PROPN
easat-3404	232	33	al	al	PROPN
easat-3404	232	34	.	.	PROPN
easat-3404	232	35	,	,	PUNCT
easat-3404	232	36	2024	2024	NUM
easat-3404	232	37	)	)	PUNCT
easat-3404	232	38	.	.	PUNCT
easat-3404	233	1	additionally	additionally	ADV
easat-3404	233	2	,	,	PUNCT
easat-3404	233	3	pa	pa	PROPN
easat-3404	233	4	helps	help	VERB
easat-3404	233	5	in	in	ADP
easat-3404	233	6	making	make	VERB
easat-3404	233	7	informed	informed	ADJ
easat-3404	233	8	decisions	decision	NOUN
easat-3404	233	9	about	about	ADP
easat-3404	233	10	campaign	campaign	NOUN
easat-3404	233	11	adjustments	adjustment	NOUN
easat-3404	233	12	in	in	ADP
easat-3404	233	13	real	real	ADJ
easat-3404	233	14	-	-	PUNCT
easat-3404	233	15	time	time	NOUN
easat-3404	233	16	.	.	PUNCT
easat-3404	234	1	4.2.4	4.2.4	X
easat-3404	234	2	.	.	PUNCT
easat-3404	234	3	natural	natural	ADJ
easat-3404	234	4	language	language	NOUN
easat-3404	234	5	processing	processing	NOUN
easat-3404	234	6	(	(	PUNCT
easat-3404	234	7	nlp	nlp	NOUN
easat-3404	234	8	)	)	PUNCT
easat-3404	234	9	nlp	nlp	NOUN
easat-3404	234	10	enables	enable	NOUN
easat-3404	234	11	ai	ai	VERB
easat-3404	234	12	systems	system	NOUN
easat-3404	234	13	to	to	PART
easat-3404	234	14	understand	understand	VERB
easat-3404	234	15	,	,	PUNCT
easat-3404	234	16	interpret	interpret	VERB
easat-3404	234	17	,	,	PUNCT
easat-3404	234	18	and	and	CCONJ
easat-3404	234	19	generate	generate	VERB
easat-3404	234	20	human	human	ADJ
easat-3404	234	21	language	language	NOUN
easat-3404	234	22	.	.	PUNCT
easat-3404	235	1	in	in	ADP
easat-3404	235	2	dm	dm	PROPN
easat-3404	235	3	,	,	PUNCT
easat-3404	235	4	nlp	nlp	NOUN
easat-3404	235	5	is	be	AUX
easat-3404	235	6	used	use	VERB
easat-3404	235	7	to	to	PART
easat-3404	235	8	create	create	VERB
easat-3404	235	9	personalized	personalized	ADJ
easat-3404	235	10	content	content	NOUN
easat-3404	235	11	,	,	PUNCT
easat-3404	235	12	analyze	analyze	VERB
easat-3404	235	13	customer	customer	NOUN
easat-3404	235	14	sentiment	sentiment	NOUN
easat-3404	235	15	,	,	PUNCT
easat-3404	235	16	and	and	CCONJ
easat-3404	235	17	optimize	optimize	NOUN
easat-3404	235	18	messaging	messaging	NOUN
easat-3404	235	19	based	base	VERB
easat-3404	235	20	on	on	ADP
easat-3404	235	21	emotional	emotional	ADJ
easat-3404	235	22	context	context	NOUN
easat-3404	235	23	(	(	PUNCT
easat-3404	235	24	ziakis	ziakis	PROPN
easat-3404	235	25	&	&	CCONJ
easat-3404	235	26	vlachopoulou	vlachopoulou	NOUN
easat-3404	235	27	,	,	PUNCT
easat-3404	235	28	2023	2023	NUM
easat-3404	235	29	)	)	PUNCT
easat-3404	235	30	.	.	PUNCT
easat-3404	236	1	by	by	ADP
easat-3404	236	2	analyzing	analyze	VERB
easat-3404	236	3	customer	customer	NOUN
easat-3404	236	4	feedback	feedback	NOUN
easat-3404	236	5	,	,	PUNCT
easat-3404	236	6	reviews	review	NOUN
easat-3404	236	7	,	,	PUNCT
easat-3404	236	8	and	and	CCONJ
easat-3404	236	9	social	social	ADJ
easat-3404	236	10	media	medium	NOUN
easat-3404	236	11	interactions	interaction	NOUN
easat-3404	236	12	,	,	PUNCT
easat-3404	236	13	nlp	nlp	ADJ
easat-3404	236	14	tools	tool	NOUN
easat-3404	236	15	provide	provide	VERB
easat-3404	236	16	businesses	business	NOUN
easat-3404	236	17	with	with	ADP
easat-3404	236	18	insights	insight	NOUN
easat-3404	236	19	into	into	ADP
easat-3404	236	20	customer	customer	NOUN
easat-3404	236	21	sentiments	sentiment	NOUN
easat-3404	236	22	,	,	PUNCT
easat-3404	236	23	enabling	enable	VERB
easat-3404	236	24	them	they	PRON
easat-3404	236	25	to	to	PART
easat-3404	236	26	refine	refine	VERB
easat-3404	236	27	content	content	NOUN
easat-3404	236	28	and	and	CCONJ
easat-3404	236	29	communication	communication	NOUN
easat-3404	236	30	strategies	strategy	NOUN
easat-3404	236	31	that	that	PRON
easat-3404	236	32	resonate	resonate	VERB
easat-3404	236	33	with	with	ADP
easat-3404	236	34	their	their	PRON
easat-3404	236	35	audience	audience	NOUN
easat-3404	236	36	.	.	PUNCT
easat-3404	237	1	4.2.5	4.2.5	X
easat-3404	237	2	.	.	PUNCT
easat-3404	237	3	image	image	NOUN
easat-3404	237	4	recognition	recognition	NOUN
easat-3404	237	5	image	image	NOUN
easat-3404	237	6	recognition	recognition	NOUN
easat-3404	237	7	technology	technology	NOUN
easat-3404	237	8	uses	use	VERB
easat-3404	237	9	ai	ai	VERB
easat-3404	237	10	to	to	PART
easat-3404	237	11	analyze	analyze	VERB
easat-3404	237	12	and	and	CCONJ
easat-3404	237	13	interpret	interpret	VERB
easat-3404	237	14	visual	visual	ADJ
easat-3404	237	15	content	content	NOUN
easat-3404	237	16	,	,	PUNCT
easat-3404	237	17	such	such	ADJ
easat-3404	237	18	as	as	ADP
easat-3404	237	19	images	image	NOUN
easat-3404	237	20	and	and	CCONJ
easat-3404	237	21	videos	video	NOUN
easat-3404	237	22	,	,	PUNCT
easat-3404	237	23	to	to	PART
easat-3404	237	24	identify	identify	VERB
easat-3404	237	25	objects	object	NOUN
easat-3404	237	26	,	,	PUNCT
easat-3404	237	27	people	people	NOUN
easat-3404	237	28	,	,	PUNCT
easat-3404	237	29	or	or	CCONJ
easat-3404	237	30	other	other	ADJ
easat-3404	237	31	elements	element	NOUN
easat-3404	237	32	within	within	ADP
easat-3404	237	33	them	they	PRON
easat-3404	237	34	.	.	PUNCT
easat-3404	238	1	in	in	ADP
easat-3404	238	2	dm	dm	PROPN
easat-3404	238	3	,	,	PUNCT
easat-3404	238	4	this	this	DET
easat-3404	238	5	technology	technology	NOUN
easat-3404	238	6	is	be	AUX
easat-3404	238	7	particularly	particularly	ADV
easat-3404	238	8	valuable	valuable	ADJ
easat-3404	238	9	for	for	ADP
easat-3404	238	10	targeting	target	VERB
easat-3404	238	11	ads	ad	NOUN
easat-3404	238	12	based	base	VERB
easat-3404	238	13	on	on	ADP
easat-3404	238	14	visual	visual	ADJ
easat-3404	238	15	content	content	NOUN
easat-3404	238	16	preferences	preference	NOUN
easat-3404	238	17	(	(	PUNCT
easat-3404	238	18	huang	huang	PROPN
easat-3404	238	19	&	&	CCONJ
easat-3404	238	20	rust	rust	PROPN
easat-3404	238	21	,	,	PUNCT
easat-3404	238	22	2020	2020	NUM
easat-3404	238	23	)	)	PUNCT
easat-3404	238	24	.	.	PUNCT
easat-3404	239	1	by	by	ADP
easat-3404	239	2	understanding	understanding	NOUN
easat-3404	239	3	which	which	PRON
easat-3404	239	4	images	image	NOUN
easat-3404	239	5	or	or	CCONJ
easat-3404	239	6	types	type	NOUN
easat-3404	239	7	of	of	ADP
easat-3404	239	8	media	medium	NOUN
easat-3404	239	9	resonate	resonate	VERB
easat-3404	239	10	with	with	ADP
easat-3404	239	11	specific	specific	ADJ
easat-3404	239	12	customer	customer	NOUN
easat-3404	239	13	segments	segment	NOUN
easat-3404	239	14	(	(	PUNCT
easat-3404	239	15	bhuiyan	bhuiyan	X
easat-3404	239	16	et	et	PROPN
easat-3404	239	17	al	al	PROPN
easat-3404	239	18	.	.	PROPN
easat-3404	239	19	,	,	PUNCT
easat-3404	239	20	2024	2024	NUM
easat-3404	239	21	)	)	PUNCT
easat-3404	239	22	,	,	PUNCT
easat-3404	239	23	6508	6508	NUM
easat-3404	239	24	edelweiss	edelweiss	PROPN
easat-3404	239	25	applied	apply	VERB
easat-3404	239	26	science	science	NOUN
easat-3404	239	27	and	and	CCONJ
easat-3404	239	28	technology	technology	NOUN
easat-3404	239	29	issn	issn	PROPN
easat-3404	239	30	:	:	PUNCT
easat-3404	239	31	2576	2576	NUM
easat-3404	239	32	-	-	SYM
easat-3404	239	33	8484	8484	NUM
easat-3404	239	34	vol	vol	NOUN
easat-3404	239	35	.	.	PROPN
easat-3404	240	1	8	8	NUM
easat-3404	240	2	,	,	PUNCT
easat-3404	240	3	no	no	INTJ
easat-3404	240	4	.	.	NOUN
easat-3404	241	1	6	6	NUM
easat-3404	241	2	:	:	SYM
easat-3404	241	3	6498	6498	NUM
easat-3404	241	4	-	-	SYM
easat-3404	241	5	6516	6516	NUM
easat-3404	241	6	,	,	PUNCT
easat-3404	241	7	2024	2024	NUM
easat-3404	241	8	doi	doi	NOUN
easat-3404	241	9	:	:	PUNCT
easat-3404	241	10	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	241	11	©	©	PROPN
easat-3404	241	12	2024	2024	NUM
easat-3404	241	13	by	by	ADP
easat-3404	241	14	the	the	DET
easat-3404	241	15	author	author	NOUN
easat-3404	241	16	;	;	PUNCT
easat-3404	241	17	licensee	licensee	PROPN
easat-3404	241	18	learning	learn	VERB
easat-3404	241	19	gate	gate	NOUN
easat-3404	241	20	businesses	business	NOUN
easat-3404	241	21	can	can	AUX
easat-3404	241	22	enhance	enhance	VERB
easat-3404	241	23	their	their	PRON
easat-3404	241	24	customer	customer	NOUN
easat-3404	241	25	profiling	profiling	NOUN
easat-3404	241	26	and	and	CCONJ
easat-3404	241	27	engagement	engagement	NOUN
easat-3404	241	28	,	,	PUNCT
easat-3404	241	29	ensuring	ensure	VERB
easat-3404	241	30	that	that	SCONJ
easat-3404	241	31	marketing	marketing	NOUN
easat-3404	241	32	materials	material	NOUN
easat-3404	241	33	are	be	AUX
easat-3404	241	34	more	more	ADV
easat-3404	241	35	relevant	relevant	ADJ
easat-3404	241	36	and	and	CCONJ
easat-3404	241	37	impactful	impactful	ADJ
easat-3404	241	38	.	.	PUNCT
easat-3404	242	1	4.2.6	4.2.6	X
easat-3404	242	2	.	.	PUNCT
easat-3404	243	1	ai	ai	VERB
easat-3404	243	2	in	in	ADP
easat-3404	243	3	digital	digital	ADJ
easat-3404	243	4	marketing	marketing	NOUN
easat-3404	243	5	framework	framework	NOUN
easat-3404	243	6	the	the	DET
easat-3404	243	7	ai	ai	NOUN
easat-3404	243	8	in	in	ADP
easat-3404	243	9	dm	dm	PROPN
easat-3404	243	10	framework	framework	NOUN
easat-3404	243	11	outlines	outline	VERB
easat-3404	243	12	how	how	SCONJ
easat-3404	243	13	ai	ai	AUX
easat-3404	243	14	tools	tool	NOUN
easat-3404	243	15	enhance	enhance	VERB
easat-3404	243	16	marketing	market	VERB
easat-3404	243	17	outcomes	outcome	NOUN
easat-3404	243	18	by	by	ADP
easat-3404	243	19	integrating	integrate	VERB
easat-3404	243	20	key	key	ADJ
easat-3404	243	21	components	component	NOUN
easat-3404	243	22	.	.	PUNCT
easat-3404	244	1	ai	ai	VERB
easat-3404	244	2	tools	tool	NOUN
easat-3404	244	3	such	such	ADJ
easat-3404	244	4	as	as	ADP
easat-3404	244	5	pa	pa	PROPN
easat-3404	244	6	,	,	PUNCT
easat-3404	244	7	chatbots	chatbot	NOUN
easat-3404	244	8	,	,	PUNCT
easat-3404	244	9	and	and	CCONJ
easat-3404	244	10	nlp	nlp	NOUN
easat-3404	244	11	play	play	VERB
easat-3404	244	12	pivotal	pivotal	ADJ
easat-3404	244	13	roles	role	NOUN
easat-3404	244	14	.	.	PUNCT
easat-3404	245	1	pa	pa	PROPN
easat-3404	245	2	supports	support	VERB
easat-3404	245	3	customer	customer	NOUN
easat-3404	245	4	segmentation	segmentation	NOUN
easat-3404	245	5	,	,	PUNCT
easat-3404	245	6	improving	improve	VERB
easat-3404	245	7	targeting	targeting	NOUN
easat-3404	245	8	accuracy	accuracy	NOUN
easat-3404	245	9	(	(	PUNCT
easat-3404	245	10	potwora	potwora	NOUN
easat-3404	245	11	et	et	PROPN
easat-3404	245	12	al	al	PROPN
easat-3404	245	13	.	.	PROPN
easat-3404	245	14	,	,	PUNCT
easat-3404	245	15	2024	2024	NUM
easat-3404	245	16	)	)	PUNCT
easat-3404	245	17	.	.	PUNCT
easat-3404	246	1	chatbots	chatbot	NOUN
easat-3404	246	2	enhance	enhance	VERB
easat-3404	246	3	customer	customer	NOUN
easat-3404	246	4	engagement	engagement	NOUN
easat-3404	246	5	by	by	ADP
easat-3404	246	6	providing	provide	VERB
easat-3404	246	7	personalized	personalize	VERB
easat-3404	246	8	,	,	PUNCT
easat-3404	246	9	real	real	ADJ
easat-3404	246	10	-	-	PUNCT
easat-3404	246	11	time	time	NOUN
easat-3404	246	12	interactions	interaction	NOUN
easat-3404	246	13	(	(	PUNCT
easat-3404	246	14	dumitriu	dumitriu	PROPN
easat-3404	246	15	&	&	CCONJ
easat-3404	246	16	popescu	popescu	PROPN
easat-3404	246	17	,	,	PUNCT
easat-3404	246	18	2020	2020	NUM
easat-3404	246	19	)	)	PUNCT
easat-3404	246	20	.	.	PUNCT
easat-3404	247	1	nlp	nlp	PROPN
easat-3404	247	2	facilitates	facilitate	VERB
easat-3404	247	3	content	content	NOUN
easat-3404	247	4	personalization	personalization	NOUN
easat-3404	247	5	,	,	PUNCT
easat-3404	247	6	tailoring	tailor	VERB
easat-3404	247	7	messaging	message	VERB
easat-3404	247	8	to	to	ADP
easat-3404	247	9	user	user	NOUN
easat-3404	247	10	preferences	preference	NOUN
easat-3404	247	11	(	(	PUNCT
easat-3404	247	12	ziakis	ziakis	PROPN
easat-3404	247	13	&	&	CCONJ
easat-3404	247	14	vlachopoulou	vlachopoulou	NOUN
easat-3404	247	15	,	,	PUNCT
easat-3404	247	16	2023	2023	NUM
easat-3404	247	17	)	)	PUNCT
easat-3404	247	18	.	.	PUNCT
easat-3404	248	1	these	these	DET
easat-3404	248	2	components	component	NOUN
easat-3404	248	3	converge	converge	VERB
easat-3404	248	4	to	to	PART
easat-3404	248	5	drive	drive	VERB
easat-3404	248	6	improved	improved	ADJ
easat-3404	248	7	roi	roi	NOUN
easat-3404	248	8	through	through	ADP
easat-3404	248	9	optimized	optimize	VERB
easat-3404	248	10	marketing	marketing	NOUN
easat-3404	248	11	strategies	strategy	NOUN
easat-3404	248	12	,	,	PUNCT
easat-3404	248	13	demonstrating	demonstrate	VERB
easat-3404	248	14	ai	ai	VERB
easat-3404	248	15	's	's	PART
easat-3404	248	16	transformative	transformative	ADJ
easat-3404	248	17	potential	potential	NOUN
easat-3404	248	18	in	in	ADP
easat-3404	248	19	personalizing	personalize	VERB
easat-3404	248	20	and	and	CCONJ
easat-3404	248	21	automating	automate	VERB
easat-3404	248	22	dm	dm	PROPN
easat-3404	248	23	processes	process	NOUN
easat-3404	248	24	(	(	PUNCT
easat-3404	248	25	sullivan	sullivan	PROPN
easat-3404	248	26	&	&	CCONJ
easat-3404	248	27	fosso	fosso	PROPN
easat-3404	248	28	wamba	wamba	NOUN
easat-3404	248	29	,	,	PUNCT
easat-3404	248	30	2024	2024	NUM
easat-3404	248	31	)	)	PUNCT
easat-3404	248	32	.	.	PUNCT
easat-3404	249	1	figure	figure	NOUN
easat-3404	249	2	2	2	NUM
easat-3404	249	3	.	.	PUNCT
easat-3404	250	1	ai	ai	VERB
easat-3404	250	2	in	in	ADP
easat-3404	250	3	digital	digital	ADJ
easat-3404	250	4	marketing	marketing	NOUN
easat-3404	250	5	framework	framework	NOUN
easat-3404	250	6	.	.	PUNCT
easat-3404	251	1	4.3	4.3	NUM
easat-3404	251	2	.	.	PUNCT
easat-3404	252	1	ai	ai	PROPN
easat-3404	252	2	's	's	PART
easat-3404	252	3	impact	impact	NOUN
easat-3404	252	4	in	in	ADP
easat-3404	252	5	digital	digital	ADJ
easat-3404	252	6	marketing	marketing	NOUN
easat-3404	252	7	ai	ai	VERB
easat-3404	252	8	is	be	AUX
easat-3404	252	9	reshaping	reshape	VERB
easat-3404	252	10	the	the	DET
easat-3404	252	11	dm	dm	PROPN
easat-3404	252	12	landscape	landscape	NOUN
easat-3404	252	13	by	by	ADP
easat-3404	252	14	making	make	VERB
easat-3404	252	15	operations	operation	NOUN
easat-3404	252	16	more	more	ADV
easat-3404	252	17	efficient	efficient	ADJ
easat-3404	252	18	and	and	CCONJ
easat-3404	252	19	personalized	personalized	ADJ
easat-3404	252	20	.	.	PUNCT
easat-3404	253	1	as	as	SCONJ
easat-3404	253	2	noted	note	VERB
easat-3404	253	3	by	by	ADP
easat-3404	253	4	ziakis	ziakis	PROPN
easat-3404	253	5	&	&	CCONJ
easat-3404	253	6	vlachopoulou	vlachopoulou	PROPN
easat-3404	253	7	(	(	PUNCT
easat-3404	253	8	2023	2023	NUM
easat-3404	253	9	)	)	PUNCT
easat-3404	253	10	,	,	PUNCT
easat-3404	253	11	ai	ai	VERB
easat-3404	253	12	enables	enable	VERB
easat-3404	253	13	businesses	business	NOUN
easat-3404	253	14	to	to	PART
easat-3404	253	15	tailor	tailor	VERB
easat-3404	253	16	their	their	PRON
easat-3404	253	17	marketing	marketing	NOUN
easat-3404	253	18	strategies	strategy	NOUN
easat-3404	253	19	based	base	VERB
easat-3404	253	20	on	on	ADP
easat-3404	253	21	detailed	detailed	ADJ
easat-3404	253	22	consumer	consumer	NOUN
easat-3404	253	23	insights	insight	NOUN
easat-3404	253	24	(	(	PUNCT
easat-3404	253	25	bhuiyan	bhuiyan	X
easat-3404	253	26	et	et	PROPN
easat-3404	253	27	al	al	PROPN
easat-3404	253	28	.	.	PROPN
easat-3404	253	29	,	,	PUNCT
easat-3404	253	30	2024	2024	NUM
easat-3404	253	31	)	)	PUNCT
easat-3404	253	32	.	.	PUNCT
easat-3404	254	1	this	this	DET
easat-3404	254	2	personalization	personalization	NOUN
easat-3404	254	3	is	be	AUX
easat-3404	254	4	made	make	VERB
easat-3404	254	5	possible	possible	ADJ
easat-3404	254	6	through	through	ADP
easat-3404	254	7	ml	ml	ADP
easat-3404	254	8	algorithms	algorithm	NOUN
easat-3404	254	9	that	that	PRON
easat-3404	254	10	analyze	analyze	VERB
easat-3404	254	11	vast	vast	ADJ
easat-3404	254	12	amounts	amount	NOUN
easat-3404	254	13	of	of	ADP
easat-3404	254	14	customer	customer	NOUN
easat-3404	254	15	data	datum	NOUN
easat-3404	254	16	,	,	PUNCT
easat-3404	254	17	allowing	allow	VERB
easat-3404	254	18	for	for	ADP
easat-3404	254	19	more	more	ADV
easat-3404	254	20	precise	precise	ADJ
easat-3404	254	21	targeting	targeting	NOUN
easat-3404	254	22	.	.	PUNCT
easat-3404	255	1	moreover	moreover	ADV
easat-3404	255	2	,	,	PUNCT
easat-3404	255	3	ai	ai	ADJ
easat-3404	255	4	-	-	PUNCT
easat-3404	255	5	driven	drive	VERB
easat-3404	255	6	automation	automation	NOUN
easat-3404	255	7	tools	tool	NOUN
easat-3404	255	8	,	,	PUNCT
easat-3404	255	9	such	such	ADJ
easat-3404	255	10	as	as	ADP
easat-3404	255	11	chatbots	chatbot	NOUN
easat-3404	255	12	,	,	PUNCT
easat-3404	255	13	can	can	AUX
easat-3404	255	14	handle	handle	VERB
easat-3404	255	15	customer	customer	NOUN
easat-3404	255	16	queries	query	NOUN
easat-3404	255	17	efficiently	efficiently	ADV
easat-3404	255	18	,	,	PUNCT
easat-3404	255	19	providing	provide	VERB
easat-3404	255	20	a	a	DET
easat-3404	255	21	seamless	seamless	ADJ
easat-3404	255	22	customer	customer	NOUN
easat-3404	255	23	experience	experience	NOUN
easat-3404	255	24	.	.	PUNCT
easat-3404	256	1	ai	ai	VERB
easat-3404	256	2	's	's	PART
easat-3404	256	3	predictive	predictive	ADJ
easat-3404	256	4	capabilities	capability	NOUN
easat-3404	256	5	also	also	ADV
easat-3404	256	6	allow	allow	VERB
easat-3404	256	7	businesses	business	NOUN
easat-3404	256	8	to	to	PART
easat-3404	256	9	forecast	forecast	VERB
easat-3404	256	10	trends	trend	NOUN
easat-3404	256	11	and	and	CCONJ
easat-3404	256	12	customer	customer	NOUN
easat-3404	256	13	behavior	behavior	NOUN
easat-3404	256	14	,	,	PUNCT
easat-3404	256	15	which	which	PRON
easat-3404	256	16	aids	aid	VERB
easat-3404	256	17	in	in	ADP
easat-3404	256	18	the	the	DET
easat-3404	256	19	optimization	optimization	NOUN
easat-3404	256	20	of	of	ADP
easat-3404	256	21	marketing	marketing	NOUN
easat-3404	256	22	campaigns	campaign	NOUN
easat-3404	256	23	(	(	PUNCT
easat-3404	256	24	bhuiyan	bhuiyan	NOUN
easat-3404	256	25	,	,	PUNCT
easat-3404	256	26	2024	2024	NUM
easat-3404	256	27	)	)	PUNCT
easat-3404	256	28	.	.	PUNCT
easat-3404	257	1	for	for	ADP
easat-3404	257	2	example	example	NOUN
easat-3404	257	3	,	,	PUNCT
easat-3404	257	4	pa	pa	PROPN
easat-3404	257	5	tools	tool	NOUN
easat-3404	257	6	can	can	AUX
easat-3404	257	7	help	help	AUX
easat-3404	257	8	identify	identify	VERB
easat-3404	257	9	the	the	DET
easat-3404	257	10	best	good	ADJ
easat-3404	257	11	time	time	NOUN
easat-3404	257	12	to	to	PART
easat-3404	257	13	post	post	VERB
easat-3404	257	14	content	content	NOUN
easat-3404	257	15	,	,	PUNCT
easat-3404	257	16	improve	improve	VERB
easat-3404	257	17	email	email	NOUN
easat-3404	257	18	marketing	marketing	NOUN
easat-3404	257	19	campaigns	campaign	NOUN
easat-3404	257	20	,	,	PUNCT
easat-3404	257	21	and	and	CCONJ
easat-3404	257	22	enhance	enhance	VERB
easat-3404	257	23	social	social	ADJ
easat-3404	257	24	media	medium	NOUN
easat-3404	257	25	engagement	engagement	NOUN
easat-3404	257	26	strategies	strategy	NOUN
easat-3404	257	27	(	(	PUNCT
easat-3404	257	28	haleem	haleem	PROPN
easat-3404	257	29	et	et	PROPN
easat-3404	257	30	al	al	PROPN
easat-3404	257	31	.	.	PROPN
easat-3404	257	32	,	,	PUNCT
easat-3404	257	33	2022	2022	NUM
easat-3404	257	34	)	)	PUNCT
easat-3404	257	35	.	.	PUNCT
easat-3404	258	1	furthermore	furthermore	ADV
easat-3404	258	2	,	,	PUNCT
easat-3404	258	3	ai	ai	ADJ
easat-3404	258	4	-	-	PUNCT
easat-3404	258	5	powered	power	VERB
easat-3404	258	6	tools	tool	NOUN
easat-3404	258	7	such	such	ADJ
easat-3404	258	8	as	as	ADP
easat-3404	258	9	image	image	NOUN
easat-3404	258	10	recognition	recognition	NOUN
easat-3404	258	11	help	help	VERB
easat-3404	258	12	brands	brand	NOUN
easat-3404	258	13	understand	understand	VERB
easat-3404	258	14	customer	customer	NOUN
easat-3404	258	15	preferences	preference	NOUN
easat-3404	258	16	based	base	VERB
easat-3404	258	17	on	on	ADP
easat-3404	258	18	visual	visual	ADJ
easat-3404	258	19	content	content	NOUN
easat-3404	258	20	,	,	PUNCT
easat-3404	258	21	thereby	thereby	ADV
easat-3404	258	22	improving	improve	VERB
easat-3404	258	23	ad	ad	NOUN
easat-3404	258	24	targeting	targeting	NOUN
easat-3404	258	25	and	and	CCONJ
easat-3404	258	26	customer	customer	NOUN
easat-3404	258	27	profiling	profiling	NOUN
easat-3404	258	28	.	.	PUNCT
easat-3404	259	1	6509	6509	NUM
easat-3404	259	2	edelweiss	edelweiss	PROPN
easat-3404	259	3	applied	apply	VERB
easat-3404	259	4	science	science	NOUN
easat-3404	259	5	and	and	CCONJ
easat-3404	259	6	technology	technology	NOUN
easat-3404	259	7	issn	issn	PROPN
easat-3404	259	8	:	:	PUNCT
easat-3404	259	9	2576	2576	NUM
easat-3404	259	10	-	-	SYM
easat-3404	259	11	8484	8484	NUM
easat-3404	259	12	vol	vol	NOUN
easat-3404	259	13	.	.	PROPN
easat-3404	259	14	8	8	NUM
easat-3404	259	15	,	,	PUNCT
easat-3404	259	16	no	no	INTJ
easat-3404	259	17	.	.	NOUN
easat-3404	259	18	6	6	NUM
easat-3404	259	19	:	:	SYM
easat-3404	259	20	6498	6498	NUM
easat-3404	259	21	-	-	SYM
easat-3404	259	22	6516	6516	NUM
easat-3404	259	23	,	,	PUNCT
easat-3404	259	24	2024	2024	NUM
easat-3404	259	25	doi	doi	NOUN
easat-3404	259	26	:	:	PUNCT
easat-3404	259	27	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	259	28	©	©	PROPN
easat-3404	259	29	2024	2024	NUM
easat-3404	259	30	by	by	ADP
easat-3404	259	31	the	the	DET
easat-3404	259	32	author	author	NOUN
easat-3404	259	33	;	;	PUNCT
easat-3404	259	34	licensee	licensee	PROPN
easat-3404	259	35	learning	learning	NOUN
easat-3404	259	36	gate	gate	PROPN
easat-3404	259	37	4.4	4.4	NUM
easat-3404	259	38	.	.	PUNCT
easat-3404	260	1	ai	ai	AUX
easat-3404	260	2	-	-	PUNCT
easat-3404	260	3	driven	drive	VERB
easat-3404	260	4	campaign	campaign	NOUN
easat-3404	260	5	optimization	optimization	NOUN
easat-3404	260	6	ai	ai	VERB
easat-3404	260	7	has	have	AUX
easat-3404	260	8	revolutionized	revolutionize	VERB
easat-3404	260	9	campaign	campaign	NOUN
easat-3404	260	10	optimization	optimization	NOUN
easat-3404	260	11	by	by	ADP
easat-3404	260	12	allowing	allow	VERB
easat-3404	260	13	marketers	marketer	NOUN
easat-3404	260	14	to	to	PART
easat-3404	260	15	test	test	VERB
easat-3404	260	16	multiple	multiple	ADJ
easat-3404	260	17	variations	variation	NOUN
easat-3404	260	18	of	of	ADP
easat-3404	260	19	their	their	PRON
easat-3404	260	20	campaigns	campaign	NOUN
easat-3404	260	21	simultaneously	simultaneously	ADV
easat-3404	260	22	(	(	PUNCT
easat-3404	260	23	bhuiyan	bhuiyan	X
easat-3404	260	24	et	et	PROPN
easat-3404	260	25	al	al	PROPN
easat-3404	260	26	.	.	PROPN
easat-3404	260	27	,	,	PUNCT
easat-3404	260	28	2023	2023	NUM
easat-3404	260	29	)	)	PUNCT
easat-3404	260	30	.	.	PUNCT
easat-3404	261	1	ai	ai	AUX
easat-3404	261	2	algorithms	algorithm	NOUN
easat-3404	261	3	automatically	automatically	ADV
easat-3404	261	4	adjust	adjust	VERB
easat-3404	261	5	ad	ad	NOUN
easat-3404	261	6	spending	spending	NOUN
easat-3404	261	7	,	,	PUNCT
easat-3404	261	8	optimize	optimize	VERB
easat-3404	261	9	keyword	keyword	NOUN
easat-3404	261	10	targeting	targeting	NOUN
easat-3404	261	11	,	,	PUNCT
easat-3404	261	12	and	and	CCONJ
easat-3404	261	13	personalize	personalize	VERB
easat-3404	261	14	content	content	NOUN
easat-3404	261	15	based	base	VERB
easat-3404	261	16	on	on	ADP
easat-3404	261	17	real	real	ADJ
easat-3404	261	18	-	-	PUNCT
easat-3404	261	19	time	time	NOUN
easat-3404	261	20	performance	performance	NOUN
easat-3404	261	21	data	datum	NOUN
easat-3404	261	22	.	.	PUNCT
easat-3404	262	1	this	this	DET
easat-3404	262	2	automation	automation	NOUN
easat-3404	262	3	improves	improve	VERB
easat-3404	262	4	the	the	DET
easat-3404	262	5	efficiency	efficiency	NOUN
easat-3404	262	6	of	of	ADP
easat-3404	262	7	marketing	marketing	NOUN
easat-3404	262	8	budgets	budget	NOUN
easat-3404	262	9	and	and	CCONJ
easat-3404	262	10	maximizes	maximize	VERB
easat-3404	262	11	the	the	DET
easat-3404	262	12	roi	roi	NOUN
easat-3404	262	13	.	.	PUNCT
easat-3404	263	1	as	as	SCONJ
easat-3404	263	2	discussed	discuss	VERB
easat-3404	263	3	by	by	ADP
easat-3404	263	4	dumitriu	dumitriu	PROPN
easat-3404	263	5	&	&	CCONJ
easat-3404	263	6	popescu	popescu	PROPN
easat-3404	263	7	(	(	PUNCT
easat-3404	263	8	2019	2019	NUM
easat-3404	263	9	)	)	PUNCT
easat-3404	263	10	,	,	PUNCT
easat-3404	263	11	ai	ai	AUX
easat-3404	263	12	systems	system	NOUN
easat-3404	263	13	are	be	AUX
easat-3404	263	14	able	able	ADJ
easat-3404	263	15	to	to	PART
easat-3404	263	16	predict	predict	VERB
easat-3404	263	17	which	which	DET
easat-3404	263	18	ads	ad	NOUN
easat-3404	263	19	are	be	AUX
easat-3404	263	20	likely	likely	ADJ
easat-3404	263	21	to	to	PART
easat-3404	263	22	perform	perform	VERB
easat-3404	263	23	best	good	ADJ
easat-3404	263	24	,	,	PUNCT
easat-3404	263	25	streamlining	streamline	VERB
easat-3404	263	26	the	the	DET
easat-3404	263	27	decision	decision	NOUN
easat-3404	263	28	-	-	PUNCT
easat-3404	263	29	making	make	VERB
easat-3404	263	30	process	process	NOUN
easat-3404	263	31	.	.	PUNCT
easat-3404	264	1	4.5	4.5	NUM
easat-3404	264	2	.	.	PUNCT
easat-3404	265	1	ai	ai	VERB
easat-3404	265	2	-	-	PUNCT
easat-3404	265	3	based	base	VERB
easat-3404	265	4	marketing	marketing	NOUN
easat-3404	265	5	strategies	strategy	NOUN
easat-3404	265	6	these	these	PRON
easat-3404	265	7	ai	ai	VERB
easat-3404	265	8	tools	tool	NOUN
easat-3404	265	9	and	and	CCONJ
easat-3404	265	10	strategies	strategy	NOUN
easat-3404	265	11	are	be	AUX
easat-3404	265	12	critical	critical	ADJ
easat-3404	265	13	in	in	ADP
easat-3404	265	14	transforming	transform	VERB
easat-3404	265	15	how	how	SCONJ
easat-3404	265	16	businesses	business	NOUN
easat-3404	265	17	approach	approach	VERB
easat-3404	265	18	marketing	marketing	NOUN
easat-3404	265	19	,	,	PUNCT
easat-3404	265	20	from	from	ADP
easat-3404	265	21	segmentation	segmentation	NOUN
easat-3404	265	22	and	and	CCONJ
easat-3404	265	23	content	content	NOUN
easat-3404	265	24	personalization	personalization	NOUN
easat-3404	265	25	to	to	ADP
easat-3404	265	26	pa	pa	PROPN
easat-3404	265	27	and	and	CCONJ
easat-3404	265	28	ad	ad	NOUN
easat-3404	265	29	targeting	target	VERB
easat-3404	265	30	(	(	PUNCT
easat-3404	265	31	bhuiyan	bhuiyan	NOUN
easat-3404	265	32	,	,	PUNCT
easat-3404	265	33	2023	2023	NUM
easat-3404	265	34	)	)	PUNCT
easat-3404	265	35	.	.	PUNCT
easat-3404	266	1	ai	ai	AUX
easat-3404	266	2	not	not	PART
easat-3404	266	3	only	only	ADV
easat-3404	266	4	enhances	enhance	VERB
easat-3404	266	5	the	the	DET
easat-3404	266	6	precision	precision	NOUN
easat-3404	266	7	and	and	CCONJ
easat-3404	266	8	efficiency	efficiency	NOUN
easat-3404	266	9	of	of	ADP
easat-3404	266	10	marketing	marketing	NOUN
easat-3404	266	11	efforts	effort	NOUN
easat-3404	266	12	but	but	CCONJ
easat-3404	266	13	also	also	ADV
easat-3404	266	14	offers	offer	VERB
easat-3404	266	15	new	new	ADJ
easat-3404	266	16	opportunities	opportunity	NOUN
easat-3404	266	17	for	for	SCONJ
easat-3404	266	18	businesses	business	NOUN
easat-3404	266	19	to	to	PART
easat-3404	266	20	engage	engage	VERB
easat-3404	266	21	with	with	ADP
easat-3404	266	22	customers	customer	NOUN
easat-3404	266	23	in	in	ADP
easat-3404	266	24	innovative	innovative	ADJ
easat-3404	266	25	ways	way	NOUN
easat-3404	266	26	.	.	PUNCT
easat-3404	267	1	table	table	NOUN
easat-3404	267	2	3	3	NUM
easat-3404	267	3	.	.	PUNCT
easat-3404	267	4	ai	ai	AUX
easat-3404	267	5	-	-	PUNCT
easat-3404	267	6	based	base	VERB
easat-3404	267	7	marketing	marketing	NOUN
easat-3404	267	8	strategies	strategy	NOUN
easat-3404	267	9	.	.	PUNCT
easat-3404	268	1	strategy	strategy	NOUN
easat-3404	268	2	ai	ai	VERB
easat-3404	268	3	application	application	NOUN
easat-3404	268	4	source	source	NOUN
easat-3404	268	5	customer	customer	NOUN
easat-3404	268	6	segmentation	segmentation	NOUN
easat-3404	268	7	machine	machine	NOUN
easat-3404	268	8	learning	learn	VERB
easat-3404	268	9	to	to	PART
easat-3404	268	10	classify	classify	VERB
easat-3404	268	11	customers	customer	NOUN
easat-3404	268	12	based	base	VERB
easat-3404	268	13	on	on	ADP
easat-3404	268	14	behavior	behavior	NOUN
easat-3404	268	15	(	(	PUNCT
easat-3404	268	16	stone	stone	NOUN
easat-3404	268	17	et	et	NOUN
easat-3404	268	18	al	al	PROPN
easat-3404	268	19	.	.	PROPN
easat-3404	268	20	,	,	PUNCT
easat-3404	268	21	2020	2020	NUM
easat-3404	268	22	)	)	PUNCT
easat-3404	268	23	content	content	NOUN
easat-3404	268	24	personalization	personalization	NOUN
easat-3404	268	25	ai	ai	VERB
easat-3404	268	26	analyzes	analyze	NOUN
easat-3404	268	27	user	user	NOUN
easat-3404	268	28	preferences	preference	NOUN
easat-3404	268	29	and	and	CCONJ
easat-3404	268	30	suggests	suggest	VERB
easat-3404	268	31	personalized	personalized	ADJ
easat-3404	268	32	content	content	NOUN
easat-3404	268	33	(	(	PUNCT
easat-3404	268	34	sullivan	sullivan	PROPN
easat-3404	268	35	&	&	CCONJ
easat-3404	268	36	fosso	fosso	PROPN
easat-3404	268	37	wamba	wamba	NOUN
easat-3404	268	38	,	,	PUNCT
easat-3404	268	39	2024	2024	NUM
easat-3404	268	40	)	)	PUNCT
easat-3404	268	41	predictive	predictive	ADJ
easat-3404	268	42	analytics	analytic	NOUN
easat-3404	268	43	ai	ai	VERB
easat-3404	268	44	forecasts	forecast	NOUN
easat-3404	268	45	trends	trend	NOUN
easat-3404	268	46	and	and	CCONJ
easat-3404	268	47	customer	customer	NOUN
easat-3404	268	48	behavior	behavior	NOUN
easat-3404	268	49	for	for	ADP
easat-3404	268	50	campaign	campaign	NOUN
easat-3404	268	51	optimization	optimization	NOUN
easat-3404	268	52	(	(	PUNCT
easat-3404	268	53	tistelgrén	tistelgrén	ADV
easat-3404	268	54	,	,	PUNCT
easat-3404	268	55	2024	2024	NUM
easat-3404	268	56	)	)	PUNCT
easat-3404	268	57	chatbot	chatbot	NOUN
easat-3404	268	58	integration	integration	NOUN
easat-3404	268	59	automates	automate	VERB
easat-3404	268	60	customer	customer	NOUN
easat-3404	268	61	service	service	NOUN
easat-3404	268	62	and	and	CCONJ
easat-3404	268	63	enhances	enhance	VERB
easat-3404	268	64	user	user	NOUN
easat-3404	268	65	interaction	interaction	NOUN
easat-3404	268	66	(	(	PUNCT
easat-3404	268	67	salim	salim	NOUN
easat-3404	268	68	,	,	PUNCT
easat-3404	268	69	2020	2020	NUM
easat-3404	268	70	)	)	PUNCT
easat-3404	268	71	ad	ad	NOUN
easat-3404	268	72	targeting	target	VERB
easat-3404	268	73	image	image	NOUN
easat-3404	268	74	recognition	recognition	NOUN
easat-3404	268	75	and	and	CCONJ
easat-3404	268	76	ai	ai	VERB
easat-3404	268	77	algorithms	algorithm	NOUN
easat-3404	268	78	to	to	PART
easat-3404	268	79	optimize	optimize	VERB
easat-3404	268	80	ad	ad	NOUN
easat-3404	268	81	delivery	delivery	NOUN
easat-3404	268	82	(	(	PUNCT
easat-3404	268	83	rajan	rajan	PROPN
easat-3404	268	84	,	,	PUNCT
easat-3404	268	85	2024	2024	NUM
easat-3404	268	86	)	)	PUNCT
easat-3404	268	87	4.5.1	4.5.1	X
easat-3404	268	88	.	.	PUNCT
easat-3404	269	1	customer	customer	NOUN
easat-3404	269	2	segmentation	segmentation	NOUN
easat-3404	269	3	customer	customer	NOUN
easat-3404	269	4	segmentation	segmentation	NOUN
easat-3404	269	5	is	be	AUX
easat-3404	269	6	an	an	DET
easat-3404	269	7	essential	essential	ADJ
easat-3404	269	8	marketing	marketing	NOUN
easat-3404	269	9	strategy	strategy	NOUN
easat-3404	269	10	enabling	enable	VERB
easat-3404	269	11	businesses	business	NOUN
easat-3404	269	12	to	to	PART
easat-3404	269	13	customize	customize	VERB
easat-3404	269	14	their	their	PRON
easat-3404	269	15	marketing	marketing	NOUN
easat-3404	269	16	initiatives	initiative	NOUN
easat-3404	269	17	for	for	ADP
easat-3404	269	18	distinct	distinct	ADJ
easat-3404	269	19	customer	customer	NOUN
easat-3404	269	20	groups	group	NOUN
easat-3404	269	21	(	(	PUNCT
easat-3404	269	22	bhuiyan	bhuiyan	NOUN
easat-3404	269	23	,	,	PUNCT
easat-3404	269	24	2019	2019	NUM
easat-3404	269	25	)	)	PUNCT
easat-3404	269	26	.	.	PUNCT
easat-3404	270	1	ml	ml	PROPN
easat-3404	270	2	significantly	significantly	ADV
easat-3404	270	3	enhances	enhance	VERB
easat-3404	270	4	this	this	DET
easat-3404	270	5	process	process	NOUN
easat-3404	270	6	by	by	ADP
easat-3404	270	7	analyzing	analyze	VERB
easat-3404	270	8	customer	customer	NOUN
easat-3404	270	9	data	datum	NOUN
easat-3404	270	10	,	,	PUNCT
easat-3404	270	11	such	such	ADJ
easat-3404	270	12	as	as	ADP
easat-3404	270	13	purchase	purchase	NOUN
easat-3404	270	14	history	history	NOUN
easat-3404	270	15	,	,	PUNCT
easat-3404	270	16	browsing	browse	VERB
easat-3404	270	17	habits	habit	NOUN
easat-3404	270	18	,	,	PUNCT
easat-3404	270	19	and	and	CCONJ
easat-3404	270	20	demographic	demographic	ADJ
easat-3404	270	21	information	information	NOUN
easat-3404	270	22	,	,	PUNCT
easat-3404	270	23	to	to	PART
easat-3404	270	24	uncover	uncover	VERB
easat-3404	270	25	patterns	pattern	NOUN
easat-3404	270	26	that	that	PRON
easat-3404	270	27	categorize	categorize	VERB
easat-3404	270	28	customers	customer	NOUN
easat-3404	270	29	into	into	ADP
easat-3404	270	30	relevant	relevant	ADJ
easat-3404	270	31	segments	segment	NOUN
easat-3404	270	32	(	(	PUNCT
easat-3404	270	33	haleem	haleem	PROPN
easat-3404	270	34	et	et	PROPN
easat-3404	270	35	al	al	PROPN
easat-3404	270	36	.	.	PROPN
easat-3404	270	37	,	,	PUNCT
easat-3404	270	38	2022	2022	NUM
easat-3404	270	39	)	)	PUNCT
easat-3404	270	40	.	.	PUNCT
easat-3404	271	1	through	through	ADP
easat-3404	271	2	the	the	DET
easat-3404	271	3	application	application	NOUN
easat-3404	271	4	of	of	ADP
easat-3404	271	5	ml	ml	NOUN
easat-3404	271	6	algorithms	algorithm	NOUN
easat-3404	271	7	,	,	PUNCT
easat-3404	271	8	businesses	business	NOUN
easat-3404	271	9	can	can	AUX
easat-3404	271	10	forecast	forecast	VERB
easat-3404	271	11	which	which	DET
easat-3404	271	12	segments	segment	NOUN
easat-3404	271	13	are	be	AUX
easat-3404	271	14	most	most	ADV
easat-3404	271	15	likely	likely	ADJ
easat-3404	271	16	to	to	PART
easat-3404	271	17	engage	engage	VERB
easat-3404	271	18	with	with	ADP
easat-3404	271	19	specific	specific	ADJ
easat-3404	271	20	marketing	marketing	NOUN
easat-3404	271	21	campaigns	campaign	NOUN
easat-3404	271	22	,	,	PUNCT
easat-3404	271	23	facilitating	facilitate	VERB
easat-3404	271	24	more	more	ADV
easat-3404	271	25	precise	precise	ADJ
easat-3404	271	26	and	and	CCONJ
easat-3404	271	27	personalized	personalized	ADJ
easat-3404	271	28	marketing	marketing	NOUN
easat-3404	271	29	approaches	approach	NOUN
easat-3404	271	30	(	(	PUNCT
easat-3404	271	31	bhuiyan	bhuiyan	X
easat-3404	271	32	et	et	PROPN
easat-3404	271	33	al	al	PROPN
easat-3404	271	34	.	.	PROPN
easat-3404	271	35	,	,	PUNCT
easat-3404	271	36	2024	2024	NUM
easat-3404	271	37	)	)	PUNCT
easat-3404	271	38	.	.	PUNCT
easat-3404	272	1	4.5.2	4.5.2	NUM
easat-3404	272	2	.	.	PUNCT
easat-3404	273	1	content	content	NOUN
easat-3404	273	2	personalization	personalization	NOUN
easat-3404	273	3	ai	ai	ADJ
easat-3404	273	4	-	-	PUNCT
easat-3404	273	5	driven	drive	VERB
easat-3404	273	6	content	content	NOUN
easat-3404	273	7	personalization	personalization	NOUN
easat-3404	273	8	leverages	leverage	VERB
easat-3404	273	9	algorithms	algorithm	NOUN
easat-3404	273	10	to	to	PART
easat-3404	273	11	customize	customize	VERB
easat-3404	273	12	content	content	ADJ
easat-3404	273	13	recommendations	recommendation	NOUN
easat-3404	273	14	based	base	VERB
easat-3404	273	15	on	on	ADP
easat-3404	273	16	users	user	NOUN
easat-3404	273	17	'	'	PART
easat-3404	273	18	preferences	preference	NOUN
easat-3404	273	19	,	,	PUNCT
easat-3404	273	20	behaviors	behavior	NOUN
easat-3404	273	21	,	,	PUNCT
easat-3404	273	22	and	and	CCONJ
easat-3404	273	23	past	past	ADJ
easat-3404	273	24	interactions	interaction	NOUN
easat-3404	273	25	(	(	PUNCT
easat-3404	273	26	bhuiyan	bhuiyan	X
easat-3404	273	27	et	et	PROPN
easat-3404	273	28	al	al	PROPN
easat-3404	273	29	.	.	PROPN
easat-3404	273	30	,	,	PUNCT
easat-3404	273	31	2023	2023	NUM
easat-3404	273	32	)	)	PUNCT
easat-3404	273	33	.	.	PUNCT
easat-3404	274	1	by	by	ADP
easat-3404	274	2	examining	examine	VERB
easat-3404	274	3	diverse	diverse	ADJ
easat-3404	274	4	data	datum	NOUN
easat-3404	274	5	sources	source	NOUN
easat-3404	274	6	,	,	PUNCT
easat-3404	274	7	such	such	ADJ
easat-3404	274	8	as	as	ADP
easat-3404	274	9	browsing	browse	VERB
easat-3404	274	10	history	history	NOUN
easat-3404	274	11	,	,	PUNCT
easat-3404	274	12	search	search	NOUN
easat-3404	274	13	patterns	pattern	NOUN
easat-3404	274	14	,	,	PUNCT
easat-3404	274	15	and	and	CCONJ
easat-3404	274	16	social	social	ADJ
easat-3404	274	17	media	medium	NOUN
easat-3404	274	18	activities	activity	NOUN
easat-3404	274	19	(	(	PUNCT
easat-3404	274	20	rahate	rahate	VERB
easat-3404	274	21	et	et	PROPN
easat-3404	274	22	al	al	PROPN
easat-3404	274	23	.	.	PROPN
easat-3404	274	24	,	,	PUNCT
easat-3404	274	25	2024	2024	NUM
easat-3404	274	26	)	)	PUNCT
easat-3404	274	27	,	,	PUNCT
easat-3404	274	28	ai	ai	VERB
easat-3404	274	29	delivers	deliver	NOUN
easat-3404	274	30	highly	highly	ADV
easat-3404	274	31	relevant	relevant	ADJ
easat-3404	274	32	content	content	NOUN
easat-3404	274	33	tailored	tailor	VERB
easat-3404	274	34	to	to	ADP
easat-3404	274	35	individual	individual	ADJ
easat-3404	274	36	users	user	NOUN
easat-3404	274	37	.	.	PUNCT
easat-3404	275	1	this	this	DET
easat-3404	275	2	approach	approach	NOUN
easat-3404	275	3	enhances	enhance	VERB
easat-3404	275	4	engagement	engagement	NOUN
easat-3404	275	5	and	and	CCONJ
easat-3404	275	6	user	user	NOUN
easat-3404	275	7	satisfaction	satisfaction	NOUN
easat-3404	275	8	(	(	PUNCT
easat-3404	275	9	ziakis	ziakis	PROPN
easat-3404	275	10	&	&	CCONJ
easat-3404	275	11	vlachopoulou	vlachopoulou	NOUN
easat-3404	275	12	,	,	PUNCT
easat-3404	275	13	2023	2023	NUM
easat-3404	275	14	)	)	PUNCT
easat-3404	275	15	.	.	PUNCT
easat-3404	276	1	moreover	moreover	ADV
easat-3404	276	2	,	,	PUNCT
easat-3404	276	3	personalization	personalization	NOUN
easat-3404	276	4	improves	improve	VERB
easat-3404	276	5	the	the	DET
easat-3404	276	6	user	user	NOUN
easat-3404	276	7	experience	experience	NOUN
easat-3404	276	8	and	and	CCONJ
easat-3404	276	9	drives	drive	VERB
easat-3404	276	10	higher	high	ADJ
easat-3404	276	11	conversion	conversion	NOUN
easat-3404	276	12	rates	rate	NOUN
easat-3404	276	13	by	by	ADP
easat-3404	276	14	aligning	align	VERB
easat-3404	276	15	content	content	NOUN
easat-3404	276	16	with	with	ADP
easat-3404	276	17	users	user	NOUN
easat-3404	276	18	'	'	PART
easat-3404	276	19	specific	specific	ADJ
easat-3404	276	20	interests	interest	NOUN
easat-3404	276	21	and	and	CCONJ
easat-3404	276	22	needs	need	NOUN
easat-3404	276	23	(	(	PUNCT
easat-3404	276	24	paramesha	paramesha	PROPN
easat-3404	276	25	et	et	PROPN
easat-3404	276	26	al	al	PROPN
easat-3404	276	27	.	.	PROPN
easat-3404	276	28	,	,	PUNCT
easat-3404	276	29	2024	2024	NUM
easat-3404	276	30	)	)	PUNCT
easat-3404	276	31	.	.	PUNCT
easat-3404	277	1	4.5.3	4.5.3	X
easat-3404	277	2	.	.	PUNCT
easat-3404	278	1	predictive	predictive	ADJ
easat-3404	278	2	analytics	analytic	NOUN
easat-3404	278	3	(	(	PUNCT
easat-3404	278	4	pa	pa	PROPN
easat-3404	278	5	)	)	PUNCT
easat-3404	278	6	p	p	NOUN
easat-3404	278	7	leverages	leverage	NOUN
easat-3404	278	8	ai	ai	VERB
easat-3404	278	9	to	to	PART
easat-3404	278	10	forecast	forecast	VERB
easat-3404	278	11	future	future	ADJ
easat-3404	278	12	trends	trend	NOUN
easat-3404	278	13	,	,	PUNCT
easat-3404	278	14	customer	customer	NOUN
easat-3404	278	15	behaviors	behavior	NOUN
easat-3404	278	16	,	,	PUNCT
easat-3404	278	17	and	and	CCONJ
easat-3404	278	18	market	market	NOUN
easat-3404	278	19	movements	movement	NOUN
easat-3404	278	20	(	(	PUNCT
easat-3404	278	21	bhuiyan	bhuiyan	NOUN
easat-3404	278	22	,	,	PUNCT
easat-3404	278	23	2017	2017	NUM
easat-3404	278	24	)	)	PUNCT
easat-3404	278	25	.	.	PUNCT
easat-3404	279	1	using	use	VERB
easat-3404	279	2	historical	historical	ADJ
easat-3404	279	3	data	datum	NOUN
easat-3404	279	4	and	and	CCONJ
easat-3404	279	5	ml	ml	NOUN
easat-3404	279	6	algorithms	algorithm	NOUN
easat-3404	279	7	,	,	PUNCT
easat-3404	279	8	pa	pa	PROPN
easat-3404	279	9	helps	help	VERB
easat-3404	279	10	businesses	business	NOUN
easat-3404	279	11	anticipate	anticipate	VERB
easat-3404	279	12	customer	customer	NOUN
easat-3404	279	13	needs	need	NOUN
easat-3404	279	14	and	and	CCONJ
easat-3404	279	15	behaviors	behavior	NOUN
easat-3404	279	16	,	,	PUNCT
easat-3404	279	17	optimizing	optimize	VERB
easat-3404	279	18	marketing	marketing	NOUN
easat-3404	279	19	campaigns	campaign	NOUN
easat-3404	279	20	accordingly	accordingly	ADV
easat-3404	279	21	(	(	PUNCT
easat-3404	279	22	potwora	potwora	VERB
easat-3404	279	23	et	et	PROPN
easat-3404	279	24	al	al	PROPN
easat-3404	279	25	.	.	PROPN
easat-3404	279	26	,	,	PUNCT
easat-3404	279	27	2024	2024	NUM
easat-3404	279	28	)	)	PUNCT
easat-3404	279	29	.	.	PUNCT
easat-3404	280	1	by	by	ADP
easat-3404	280	2	predicting	predict	VERB
easat-3404	280	3	what	what	PRON
easat-3404	280	4	products	product	NOUN
easat-3404	280	5	customers	customer	NOUN
easat-3404	280	6	are	be	AUX
easat-3404	280	7	likely	likely	ADJ
easat-3404	280	8	to	to	PART
easat-3404	280	9	purchase	purchase	VERB
easat-3404	280	10	or	or	CCONJ
easat-3404	280	11	which	which	DET
easat-3404	280	12	campaigns	campaign	NOUN
easat-3404	280	13	will	will	AUX
easat-3404	280	14	yield	yield	VERB
easat-3404	280	15	the	the	DET
easat-3404	280	16	best	good	ADJ
easat-3404	280	17	results	result	NOUN
easat-3404	280	18	,	,	PUNCT
easat-3404	280	19	businesses	business	NOUN
easat-3404	280	20	can	can	AUX
easat-3404	280	21	optimize	optimize	VERB
easat-3404	280	22	their	their	PRON
easat-3404	280	23	marketing	marketing	NOUN
easat-3404	280	24	strategies	strategy	NOUN
easat-3404	280	25	and	and	CCONJ
easat-3404	280	26	improve	improve	VERB
easat-3404	280	27	roi	roi	NOUN
easat-3404	280	28	(	(	PUNCT
easat-3404	280	29	paudel	paudel	NOUN
easat-3404	280	30	,	,	PUNCT
easat-3404	280	31	2024	2024	NUM
easat-3404	280	32	)	)	PUNCT
easat-3404	280	33	.	.	PUNCT
easat-3404	281	1	6510	6510	NUM
easat-3404	281	2	edelweiss	edelweiss	PROPN
easat-3404	281	3	applied	apply	VERB
easat-3404	281	4	science	science	NOUN
easat-3404	281	5	and	and	CCONJ
easat-3404	281	6	technology	technology	NOUN
easat-3404	281	7	issn	issn	PROPN
easat-3404	281	8	:	:	PUNCT
easat-3404	281	9	2576	2576	NUM
easat-3404	281	10	-	-	SYM
easat-3404	281	11	8484	8484	NUM
easat-3404	281	12	vol	vol	NOUN
easat-3404	281	13	.	.	PROPN
easat-3404	281	14	8	8	NUM
easat-3404	281	15	,	,	PUNCT
easat-3404	281	16	no	no	INTJ
easat-3404	281	17	.	.	NOUN
easat-3404	281	18	6	6	NUM
easat-3404	281	19	:	:	SYM
easat-3404	281	20	6498	6498	NUM
easat-3404	281	21	-	-	SYM
easat-3404	281	22	6516	6516	NUM
easat-3404	281	23	,	,	PUNCT
easat-3404	281	24	2024	2024	NUM
easat-3404	281	25	doi	doi	NOUN
easat-3404	281	26	:	:	PUNCT
easat-3404	281	27	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	281	28	©	©	PROPN
easat-3404	281	29	2024	2024	NUM
easat-3404	281	30	by	by	ADP
easat-3404	281	31	the	the	DET
easat-3404	281	32	author	author	NOUN
easat-3404	281	33	;	;	PUNCT
easat-3404	281	34	licensee	licensee	PROPN
easat-3404	281	35	learning	learning	PROPN
easat-3404	281	36	gate	gate	PROPN
easat-3404	281	37	4.5.4	4.5.4	PROPN
easat-3404	281	38	.	.	PROPN
easat-3404	281	39	chatbot	chatbot	NOUN
easat-3404	281	40	integration	integration	NOUN
easat-3404	281	41	chtbots	chtbot	NOUN
easat-3404	281	42	are	be	AUX
easat-3404	281	43	ai	ai	ADJ
easat-3404	281	44	-	-	PUNCT
easat-3404	281	45	driven	drive	VERB
easat-3404	281	46	tools	tool	NOUN
easat-3404	281	47	that	that	PRON
easat-3404	281	48	automate	automate	VERB
easat-3404	281	49	customer	customer	NOUN
easat-3404	281	50	service	service	NOUN
easat-3404	281	51	interactions	interaction	NOUN
easat-3404	281	52	,	,	PUNCT
easat-3404	281	53	providing	provide	VERB
easat-3404	281	54	real	real	ADJ
easat-3404	281	55	-	-	PUNCT
easat-3404	281	56	time	time	NOUN
easat-3404	281	57	responses	response	NOUN
easat-3404	281	58	to	to	ADP
easat-3404	281	59	customer	customer	NOUN
easat-3404	281	60	queries	query	NOUN
easat-3404	281	61	and	and	CCONJ
easat-3404	281	62	facilitating	facilitate	VERB
easat-3404	281	63	smoother	smooth	ADJ
easat-3404	281	64	customer	customer	NOUN
easat-3404	281	65	journeys	journey	NOUN
easat-3404	281	66	(	(	PUNCT
easat-3404	281	67	peretz	peretz	NOUN
easat-3404	281	68	-	-	PUNCT
easat-3404	281	69	andersson	andersson	PROPN
easat-3404	281	70	et	et	PROPN
easat-3404	281	71	al	al	PROPN
easat-3404	281	72	.	.	PROPN
easat-3404	281	73	,	,	PUNCT
easat-3404	281	74	2024	2024	NUM
easat-3404	281	75	)	)	PUNCT
easat-3404	281	76	.	.	PUNCT
easat-3404	282	1	using	use	VERB
easat-3404	282	2	nlp	nlp	NOUN
easat-3404	282	3	and	and	CCONJ
easat-3404	282	4	ml	ml	PROPN
easat-3404	282	5	,	,	PUNCT
easat-3404	282	6	chatbots	chatbot	NOUN
easat-3404	282	7	can	can	AUX
easat-3404	282	8	understand	understand	VERB
easat-3404	282	9	and	and	CCONJ
easat-3404	282	10	respond	respond	VERB
easat-3404	282	11	to	to	ADP
easat-3404	282	12	a	a	DET
easat-3404	282	13	wide	wide	ADJ
easat-3404	282	14	variety	variety	NOUN
easat-3404	282	15	of	of	ADP
easat-3404	282	16	customer	customer	NOUN
easat-3404	282	17	inquiries	inquiry	NOUN
easat-3404	282	18	,	,	PUNCT
easat-3404	282	19	improving	improve	VERB
easat-3404	282	20	customer	customer	NOUN
easat-3404	282	21	engagement	engagement	NOUN
easat-3404	282	22	and	and	CCONJ
easat-3404	282	23	satisfaction	satisfaction	NOUN
easat-3404	282	24	(	(	PUNCT
easat-3404	282	25	dumitriu	dumitriu	PROPN
easat-3404	282	26	&	&	CCONJ
easat-3404	282	27	popescu	popescu	PROPN
easat-3404	282	28	,	,	PUNCT
easat-3404	282	29	2019	2019	NUM
easat-3404	282	30	)	)	PUNCT
easat-3404	282	31	.	.	PUNCT
easat-3404	283	1	by	by	ADP
easat-3404	283	2	offering	offer	VERB
easat-3404	283	3	instant	instant	ADJ
easat-3404	283	4	responses	response	NOUN
easat-3404	283	5	and	and	CCONJ
easat-3404	283	6	24/7	24/7	NOUN
easat-3404	283	7	availability	availability	NOUN
easat-3404	283	8	,	,	PUNCT
easat-3404	283	9	chatbots	chatbot	NOUN
easat-3404	283	10	not	not	PART
easat-3404	283	11	only	only	ADV
easat-3404	283	12	reduce	reduce	VERB
easat-3404	283	13	operational	operational	ADJ
easat-3404	283	14	costs	cost	NOUN
easat-3404	283	15	but	but	CCONJ
easat-3404	283	16	also	also	ADV
easat-3404	283	17	enhance	enhance	VERB
easat-3404	283	18	the	the	DET
easat-3404	283	19	customer	customer	NOUN
easat-3404	283	20	experience	experience	NOUN
easat-3404	283	21	by	by	ADP
easat-3404	283	22	providing	provide	VERB
easat-3404	283	23	personalized	personalized	ADJ
easat-3404	283	24	interactions	interaction	NOUN
easat-3404	283	25	(	(	PUNCT
easat-3404	283	26	peyravi	peyravi	VERB
easat-3404	283	27	et	et	PROPN
easat-3404	283	28	al	al	PROPN
easat-3404	283	29	.	.	PROPN
easat-3404	283	30	,	,	PUNCT
easat-3404	283	31	2024	2024	NUM
easat-3404	283	32	)	)	PUNCT
easat-3404	283	33	.	.	PUNCT
easat-3404	284	1	4.5.5	4.5.5	X
easat-3404	284	2	.	.	PUNCT
easat-3404	284	3	ad	ad	NOUN
easat-3404	284	4	targeting	target	VERB
easat-3404	284	5	ad	ad	NOUN
easat-3404	284	6	targeting	target	VERB
easat-3404	284	7	through	through	ADP
easat-3404	284	8	image	image	NOUN
easat-3404	284	9	recognition	recognition	NOUN
easat-3404	284	10	utilizes	utilize	VERB
easat-3404	284	11	ai	ai	VERB
easat-3404	284	12	to	to	PART
easat-3404	284	13	analyze	analyze	VERB
easat-3404	284	14	visual	visual	ADJ
easat-3404	284	15	content	content	NOUN
easat-3404	284	16	and	and	CCONJ
easat-3404	284	17	match	match	VERB
easat-3404	284	18	ads	ad	NOUN
easat-3404	284	19	with	with	ADP
easat-3404	284	20	relevant	relevant	ADJ
easat-3404	284	21	audiences	audience	NOUN
easat-3404	284	22	(	(	PUNCT
easat-3404	284	23	bhuiyan	bhuiyan	X
easat-3404	284	24	et	et	PROPN
easat-3404	284	25	al	al	PROPN
easat-3404	284	26	.	.	PROPN
easat-3404	284	27	,	,	PUNCT
easat-3404	284	28	2023	2023	NUM
easat-3404	284	29	)	)	PUNCT
easat-3404	284	30	.	.	PUNCT
easat-3404	285	1	by	by	ADP
easat-3404	285	2	recognizing	recognize	VERB
easat-3404	285	3	patterns	pattern	NOUN
easat-3404	285	4	in	in	ADP
easat-3404	285	5	images	image	NOUN
easat-3404	285	6	,	,	PUNCT
easat-3404	285	7	videos	video	NOUN
easat-3404	285	8	,	,	PUNCT
easat-3404	285	9	and	and	CCONJ
easat-3404	285	10	other	other	ADJ
easat-3404	285	11	visual	visual	ADJ
easat-3404	285	12	media	medium	NOUN
easat-3404	285	13	,	,	PUNCT
easat-3404	285	14	ai	ai	AUX
easat-3404	285	15	systems	system	NOUN
easat-3404	285	16	can	can	AUX
easat-3404	285	17	predict	predict	VERB
easat-3404	285	18	which	which	DET
easat-3404	285	19	types	type	NOUN
easat-3404	285	20	of	of	ADP
easat-3404	285	21	content	content	NOUN
easat-3404	285	22	are	be	AUX
easat-3404	285	23	most	most	ADV
easat-3404	285	24	likely	likely	ADJ
easat-3404	285	25	to	to	PART
easat-3404	285	26	engage	engage	VERB
easat-3404	285	27	specific	specific	ADJ
easat-3404	285	28	customer	customer	NOUN
easat-3404	285	29	segments	segment	NOUN
easat-3404	285	30	(	(	PUNCT
easat-3404	285	31	plastino	plastino	NOUN
easat-3404	285	32	&	&	CCONJ
easat-3404	285	33	purdy	purdy	NOUN
easat-3404	285	34	,	,	PUNCT
easat-3404	285	35	2018	2018	NUM
easat-3404	285	36	)	)	PUNCT
easat-3404	285	37	.	.	PUNCT
easat-3404	286	1	additionally	additionally	ADV
easat-3404	286	2	,	,	PUNCT
easat-3404	286	3	ai	ai	VERB
easat-3404	286	4	algorithms	algorithms	NOUN
easat-3404	286	5	optimize	optimize	VERB
easat-3404	286	6	ad	ad	NOUN
easat-3404	286	7	delivery	delivery	NOUN
easat-3404	286	8	by	by	ADP
easat-3404	286	9	selecting	select	VERB
easat-3404	286	10	the	the	DET
easat-3404	286	11	right	right	ADJ
easat-3404	286	12	content	content	NOUN
easat-3404	286	13	and	and	CCONJ
easat-3404	286	14	targeting	target	VERB
easat-3404	286	15	it	it	PRON
easat-3404	286	16	to	to	ADP
easat-3404	286	17	the	the	DET
easat-3404	286	18	right	right	ADJ
easat-3404	286	19	audience	audience	NOUN
easat-3404	286	20	at	at	ADP
easat-3404	286	21	the	the	DET
easat-3404	286	22	right	right	ADJ
easat-3404	286	23	time	time	NOUN
easat-3404	286	24	,	,	PUNCT
easat-3404	286	25	improving	improve	VERB
easat-3404	286	26	the	the	DET
easat-3404	286	27	effectiveness	effectiveness	NOUN
easat-3404	286	28	of	of	ADP
easat-3404	286	29	advertising	advertising	NOUN
easat-3404	286	30	campaigns	campaign	NOUN
easat-3404	286	31	(	(	PUNCT
easat-3404	286	32	huang	huang	PROPN
easat-3404	286	33	&	&	CCONJ
easat-3404	286	34	rust	rust	PROPN
easat-3404	286	35	,	,	PUNCT
easat-3404	286	36	2020	2020	NUM
easat-3404	286	37	)	)	PUNCT
easat-3404	286	38	.	.	PUNCT
easat-3404	287	1	this	this	DET
easat-3404	287	2	strategy	strategy	NOUN
easat-3404	287	3	not	not	PART
easat-3404	287	4	only	only	ADV
easat-3404	287	5	enhances	enhance	VERB
easat-3404	287	6	customer	customer	NOUN
easat-3404	287	7	profiling	profiling	NOUN
easat-3404	287	8	but	but	CCONJ
easat-3404	287	9	also	also	ADV
easat-3404	287	10	maximizes	maximize	VERB
easat-3404	287	11	the	the	DET
easat-3404	287	12	efficiency	efficiency	NOUN
easat-3404	287	13	of	of	ADP
easat-3404	287	14	advertising	advertising	NOUN
easat-3404	287	15	efforts	effort	NOUN
easat-3404	287	16	.	.	PUNCT
easat-3404	288	1	4.6	4.6	NUM
easat-3404	288	2	.	.	PUNCT
easat-3404	288	3	roadmap	roadmap	NOUN
easat-3404	288	4	for	for	ADP
easat-3404	288	5	ai	ai	PROPN
easat-3404	288	6	integration	integration	NOUN
easat-3404	288	7	in	in	ADP
easat-3404	288	8	digital	digital	ADJ
easat-3404	288	9	marketing	marketing	NOUN
easat-3404	288	10	automation	automation	NOUN
easat-3404	288	11	(	(	PUNCT
easat-3404	288	12	dma	dma	PROPN
easat-3404	288	13	)	)	PUNCT
easat-3404	288	14	the	the	DET
easat-3404	288	15	roadmap	roadmap	NOUN
easat-3404	288	16	for	for	ADP
easat-3404	288	17	ai	ai	NOUN
easat-3404	288	18	integration	integration	NOUN
easat-3404	288	19	in	in	ADP
easat-3404	288	20	dma	dma	PROPN
easat-3404	288	21	involves	involve	VERB
easat-3404	288	22	six	six	NUM
easat-3404	288	23	critical	critical	ADJ
easat-3404	288	24	stages	stage	NOUN
easat-3404	288	25	.	.	PUNCT
easat-3404	289	1	first	first	ADV
easat-3404	289	2	,	,	PUNCT
easat-3404	289	3	the	the	DET
easat-3404	289	4	initial	initial	ADJ
easat-3404	289	5	assessment	assessment	NOUN
easat-3404	289	6	evaluates	evaluate	VERB
easat-3404	289	7	existing	exist	VERB
easat-3404	289	8	strategies	strategy	NOUN
easat-3404	289	9	and	and	CCONJ
easat-3404	289	10	identifies	identify	VERB
easat-3404	289	11	ai	ai	VERB
easat-3404	289	12	goals	goal	NOUN
easat-3404	289	13	(	(	PUNCT
easat-3404	289	14	haleem	haleem	PROPN
easat-3404	289	15	et	et	PROPN
easat-3404	289	16	al	al	PROPN
easat-3404	289	17	.	.	PROPN
easat-3404	289	18	,	,	PUNCT
easat-3404	289	19	2022	2022	NUM
easat-3404	289	20	)	)	PUNCT
easat-3404	289	21	.	.	PUNCT
easat-3404	290	1	second	second	ADJ
easat-3404	290	2	,	,	PUNCT
easat-3404	290	3	data	datum	NOUN
easat-3404	290	4	preparation	preparation	NOUN
easat-3404	290	5	ensures	ensure	VERB
easat-3404	290	6	data	datum	NOUN
easat-3404	290	7	quality	quality	NOUN
easat-3404	290	8	through	through	ADP
easat-3404	290	9	collection	collection	NOUN
easat-3404	290	10	and	and	CCONJ
easat-3404	290	11	cleaning	cleaning	NOUN
easat-3404	290	12	(	(	PUNCT
easat-3404	290	13	rahman	rahman	PROPN
easat-3404	290	14	et	et	PROPN
easat-3404	290	15	al	al	PROPN
easat-3404	290	16	.	.	PROPN
easat-3404	290	17	,	,	PUNCT
easat-3404	290	18	2024	2024	NUM
easat-3404	290	19	)	)	PUNCT
easat-3404	290	20	.	.	PUNCT
easat-3404	291	1	third	third	ADJ
easat-3404	291	2	,	,	PUNCT
easat-3404	291	3	technology	technology	NOUN
easat-3404	291	4	selection	selection	NOUN
easat-3404	291	5	identifies	identify	VERB
easat-3404	291	6	suitable	suitable	ADJ
easat-3404	291	7	ai	ai	NOUN
easat-3404	291	8	tools	tool	NOUN
easat-3404	291	9	aligned	align	VERB
easat-3404	291	10	with	with	ADP
easat-3404	291	11	business	business	NOUN
easat-3404	291	12	objectives	objective	NOUN
easat-3404	291	13	(	(	PUNCT
easat-3404	291	14	sullivan	sullivan	PROPN
easat-3404	291	15	&	&	CCONJ
easat-3404	291	16	fosso	fosso	PROPN
easat-3404	291	17	wamba	wamba	NOUN
easat-3404	291	18	,	,	PUNCT
easat-3404	291	19	2024	2024	NUM
easat-3404	291	20	)	)	PUNCT
easat-3404	291	21	.	.	PUNCT
easat-3404	292	1	fourth	fourth	ADV
easat-3404	292	2	,	,	PUNCT
easat-3404	292	3	pilot	pilot	NOUN
easat-3404	292	4	implementation	implementation	NOUN
easat-3404	292	5	tests	test	NOUN
easat-3404	292	6	ai	ai	VERB
easat-3404	292	7	solutions	solution	NOUN
easat-3404	292	8	on	on	ADP
easat-3404	292	9	a	a	DET
easat-3404	292	10	small	small	ADJ
easat-3404	292	11	scale	scale	NOUN
easat-3404	292	12	to	to	PART
easat-3404	292	13	assess	assess	VERB
easat-3404	292	14	feasibility	feasibility	NOUN
easat-3404	292	15	(	(	PUNCT
easat-3404	292	16	bhuiyan	bhuiyan	PROPN
easat-3404	292	17	,	,	PUNCT
easat-3404	292	18	2023	2023	NUM
easat-3404	292	19	)	)	PUNCT
easat-3404	292	20	.	.	PUNCT
easat-3404	293	1	fifth	fifth	ADJ
easat-3404	293	2	,	,	PUNCT
easat-3404	293	3	fullscale	fullscale	ADJ
easat-3404	293	4	integration	integration	NOUN
easat-3404	293	5	embeds	embed	VERB
easat-3404	293	6	ai	ai	VERB
easat-3404	293	7	into	into	ADP
easat-3404	293	8	marketing	marketing	NOUN
easat-3404	293	9	processes	process	NOUN
easat-3404	293	10	.	.	PUNCT
easat-3404	294	1	finally	finally	ADV
easat-3404	294	2	,	,	PUNCT
easat-3404	294	3	continuous	continuous	ADJ
easat-3404	294	4	optimization	optimization	NOUN
easat-3404	294	5	refines	refine	VERB
easat-3404	294	6	ai	ai	VERB
easat-3404	294	7	models	model	NOUN
easat-3404	294	8	and	and	CCONJ
easat-3404	294	9	strategies	strategy	NOUN
easat-3404	294	10	for	for	ADP
easat-3404	294	11	improved	improved	ADJ
easat-3404	294	12	outcomes	outcome	NOUN
easat-3404	294	13	(	(	PUNCT
easat-3404	294	14	ziakis	ziakis	PROPN
easat-3404	294	15	&	&	CCONJ
easat-3404	294	16	vlachopoulou	vlachopoulou	NOUN
easat-3404	294	17	,	,	PUNCT
easat-3404	294	18	2023	2023	NUM
easat-3404	294	19	)	)	PUNCT
easat-3404	294	20	.	.	PUNCT
easat-3404	295	1	figure	figure	VERB
easat-3404	295	2	3	3	NUM
easat-3404	295	3	.	.	PUNCT
easat-3404	296	1	ai	ai	VERB
easat-3404	296	2	integration	integration	NOUN
easat-3404	296	3	roadmap	roadmap	NOUN
easat-3404	296	4	.	.	PUNCT
easat-3404	297	1	6511	6511	NUM
easat-3404	297	2	edelweiss	edelweiss	PROPN
easat-3404	297	3	applied	apply	VERB
easat-3404	297	4	science	science	NOUN
easat-3404	297	5	and	and	CCONJ
easat-3404	297	6	technology	technology	NOUN
easat-3404	297	7	issn	issn	PROPN
easat-3404	297	8	:	:	PUNCT
easat-3404	297	9	2576	2576	NUM
easat-3404	297	10	-	-	SYM
easat-3404	297	11	8484	8484	NUM
easat-3404	297	12	vol	vol	NOUN
easat-3404	297	13	.	.	PROPN
easat-3404	297	14	8	8	NUM
easat-3404	297	15	,	,	PUNCT
easat-3404	297	16	no	no	INTJ
easat-3404	297	17	.	.	NOUN
easat-3404	297	18	6	6	NUM
easat-3404	297	19	:	:	SYM
easat-3404	297	20	6498	6498	NUM
easat-3404	297	21	-	-	SYM
easat-3404	297	22	6516	6516	NUM
easat-3404	297	23	,	,	PUNCT
easat-3404	297	24	2024	2024	NUM
easat-3404	297	25	doi	doi	NOUN
easat-3404	297	26	:	:	PUNCT
easat-3404	297	27	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	297	28	©	©	PROPN
easat-3404	297	29	2024	2024	NUM
easat-3404	297	30	by	by	ADP
easat-3404	297	31	the	the	DET
easat-3404	297	32	author	author	NOUN
easat-3404	297	33	;	;	PUNCT
easat-3404	297	34	licensee	licensee	PROPN
easat-3404	297	35	learning	learning	NOUN
easat-3404	297	36	gate	gate	NOUN
easat-3404	297	37	5	5	NUM
easat-3404	297	38	.	.	PUNCT
easat-3404	298	1	implications	implication	NOUN
easat-3404	298	2	ai	ai	VERB
easat-3404	298	3	is	be	AUX
easat-3404	298	4	revolutionizing	revolutionize	VERB
easat-3404	298	5	dma	dma	NOUN
easat-3404	298	6	by	by	ADP
easat-3404	298	7	enhancing	enhance	VERB
easat-3404	298	8	efficiency	efficiency	NOUN
easat-3404	298	9	,	,	PUNCT
easat-3404	298	10	precision	precision	NOUN
easat-3404	298	11	,	,	PUNCT
easat-3404	298	12	and	and	CCONJ
easat-3404	298	13	personalization	personalization	NOUN
easat-3404	298	14	.	.	PUNCT
easat-3404	299	1	the	the	DET
easat-3404	299	2	reviewed	review	VERB
easat-3404	299	3	literature	literature	NOUN
easat-3404	299	4	demonstrates	demonstrate	VERB
easat-3404	299	5	several	several	ADJ
easat-3404	299	6	key	key	ADJ
easat-3404	299	7	implications	implication	NOUN
easat-3404	299	8	for	for	ADP
easat-3404	299	9	businesses	business	NOUN
easat-3404	299	10	and	and	CCONJ
easat-3404	299	11	marketers	marketer	NOUN
easat-3404	299	12	:	:	PUNCT
easat-3404	299	13	1	1	X
easat-3404	299	14	.	.	PUNCT
easat-3404	299	15	enhanced	enhance	VERB
easat-3404	299	16	decision	decision	NOUN
easat-3404	299	17	-	-	PUNCT
easat-3404	299	18	making	making	NOUN
easat-3404	299	19	and	and	CCONJ
easat-3404	299	20	strategy	strategy	NOUN
easat-3404	299	21	:	:	PUNCT
easat-3404	299	22	ai	ai	VERB
easat-3404	299	23	's	's	PART
easat-3404	299	24	ability	ability	NOUN
easat-3404	299	25	to	to	PART
easat-3404	299	26	analyze	analyze	VERB
easat-3404	299	27	vast	vast	ADJ
easat-3404	299	28	datasets	dataset	NOUN
easat-3404	299	29	in	in	ADP
easat-3404	299	30	real	real	ADJ
easat-3404	299	31	time	time	NOUN
easat-3404	299	32	enables	enable	VERB
easat-3404	299	33	businesses	business	NOUN
easat-3404	299	34	to	to	PART
easat-3404	299	35	make	make	VERB
easat-3404	299	36	data	data	NOUN
easat-3404	299	37	-	-	PUNCT
easat-3404	299	38	driven	drive	VERB
easat-3404	299	39	decisions	decision	NOUN
easat-3404	299	40	(	(	PUNCT
easat-3404	299	41	ozkan	ozkan	NOUN
easat-3404	299	42	-	-	PUNCT
easat-3404	299	43	okay	okay	NOUN
easat-3404	299	44	et	et	PROPN
easat-3404	299	45	al	al	PROPN
easat-3404	299	46	.	.	PROPN
easat-3404	299	47	,	,	PUNCT
easat-3404	299	48	2024	2024	NUM
easat-3404	299	49	)	)	PUNCT
easat-3404	299	50	.	.	PUNCT
easat-3404	300	1	venkataramanan	venkataramanan	NOUN
easat-3404	300	2	et	et	PROPN
easat-3404	300	3	al	al	PROPN
easat-3404	300	4	.	.	PROPN
easat-3404	301	1	(	(	PUNCT
easat-3404	301	2	2024	2024	NUM
easat-3404	301	3	)	)	PUNCT
easat-3404	301	4	highlight	highlight	VERB
easat-3404	301	5	ai	ai	NOUN
easat-3404	301	6	’s	’s	PART
easat-3404	301	7	role	role	NOUN
easat-3404	301	8	in	in	ADP
easat-3404	301	9	sales	sale	NOUN
easat-3404	301	10	forecasting	forecasting	NOUN
easat-3404	301	11	,	,	PUNCT
easat-3404	301	12	which	which	PRON
easat-3404	301	13	can	can	AUX
easat-3404	301	14	directly	directly	ADV
easat-3404	301	15	inform	inform	VERB
easat-3404	301	16	marketing	marketing	NOUN
easat-3404	301	17	automation	automation	NOUN
easat-3404	301	18	strategies	strategy	NOUN
easat-3404	301	19	to	to	PART
easat-3404	301	20	target	target	VERB
easat-3404	301	21	the	the	DET
easat-3404	301	22	right	right	ADJ
easat-3404	301	23	audience	audience	NOUN
easat-3404	301	24	with	with	ADP
easat-3404	301	25	optimal	optimal	ADJ
easat-3404	301	26	timing	timing	NOUN
easat-3404	301	27	.	.	PUNCT
easat-3404	302	1	2	2	X
easat-3404	302	2	.	.	X
easat-3404	302	3	personalized	personalize	VERB
easat-3404	302	4	customer	customer	NOUN
easat-3404	302	5	experiences	experience	NOUN
easat-3404	302	6	:	:	PUNCT
easat-3404	302	7	leveraging	leverage	VERB
easat-3404	302	8	ai	ai	PROPN
easat-3404	302	9	technologies	technology	NOUN
easat-3404	302	10	,	,	PUNCT
easat-3404	302	11	such	such	ADJ
easat-3404	302	12	as	as	ADP
easat-3404	302	13	adaptive	adaptive	ADJ
easat-3404	302	14	algorithms	algorithm	NOUN
easat-3404	302	15	,	,	PUNCT
easat-3404	302	16	facilitates	facilitate	VERB
easat-3404	302	17	hyper	hyper	ADJ
easat-3404	302	18	-	-	ADJ
easat-3404	302	19	personalized	personalized	ADJ
easat-3404	302	20	marketing	marketing	NOUN
easat-3404	302	21	approaches	approach	NOUN
easat-3404	302	22	(	(	PUNCT
easat-3404	302	23	mehrotra	mehrotra	ADJ
easat-3404	302	24	,	,	PUNCT
easat-3404	302	25	2019	2019	NUM
easat-3404	302	26	)	)	PUNCT
easat-3404	302	27	.	.	PUNCT
easat-3404	303	1	sullivan	sullivan	PROPN
easat-3404	303	2	and	and	CCONJ
easat-3404	303	3	wamba	wamba	PROPN
easat-3404	303	4	(	(	PUNCT
easat-3404	303	5	2024	2024	NUM
easat-3404	303	6	)	)	PUNCT
easat-3404	303	7	emphasize	emphasize	VERB
easat-3404	303	8	how	how	SCONJ
easat-3404	303	9	ai	ai	AUX
easat-3404	303	10	adapts	adapt	VERB
easat-3404	303	11	to	to	ADP
easat-3404	303	12	market	market	NOUN
easat-3404	303	13	shifts	shift	NOUN
easat-3404	303	14	,	,	PUNCT
easat-3404	303	15	ensuring	ensure	VERB
easat-3404	303	16	businesses	business	NOUN
easat-3404	303	17	remain	remain	VERB
easat-3404	303	18	competitive	competitive	ADJ
easat-3404	303	19	by	by	ADP
easat-3404	303	20	providing	provide	VERB
easat-3404	303	21	tailored	tailored	ADJ
easat-3404	303	22	content	content	NOUN
easat-3404	303	23	that	that	PRON
easat-3404	303	24	enhances	enhance	VERB
easat-3404	303	25	customer	customer	NOUN
easat-3404	303	26	engagement	engagement	NOUN
easat-3404	303	27	.	.	PUNCT
easat-3404	304	1	3	3	X
easat-3404	304	2	.	.	X
easat-3404	304	3	cost	cost	NOUN
easat-3404	304	4	-	-	PUNCT
easat-3404	304	5	effective	effective	ADJ
easat-3404	304	6	campaign	campaign	NOUN
easat-3404	304	7	management	management	NOUN
easat-3404	304	8	:	:	PUNCT
easat-3404	304	9	the	the	DET
easat-3404	304	10	integration	integration	NOUN
easat-3404	304	11	of	of	ADP
easat-3404	304	12	ml	ml	NOUN
easat-3404	304	13	and	and	CCONJ
easat-3404	304	14	pa	pa	PROPN
easat-3404	304	15	reduces	reduce	VERB
easat-3404	304	16	operational	operational	ADJ
easat-3404	304	17	inefficiencies	inefficiency	NOUN
easat-3404	304	18	.	.	PUNCT
easat-3404	305	1	according	accord	VERB
easat-3404	305	2	to	to	ADP
easat-3404	305	3	george	george	PROPN
easat-3404	305	4	et	et	PROPN
easat-3404	305	5	al	al	PROPN
easat-3404	305	6	.	.	PROPN
easat-3404	306	1	(	(	PUNCT
easat-3404	306	2	2024	2024	NUM
easat-3404	306	3	)	)	PUNCT
easat-3404	306	4	,	,	PUNCT
easat-3404	306	5	ai	ai	VERB
easat-3404	306	6	significantly	significantly	ADV
easat-3404	306	7	improves	improve	VERB
easat-3404	306	8	marketing	marketing	NOUN
easat-3404	306	9	performance	performance	NOUN
easat-3404	306	10	by	by	ADP
easat-3404	306	11	optimizing	optimize	VERB
easat-3404	306	12	resource	resource	NOUN
easat-3404	306	13	allocation	allocation	NOUN
easat-3404	306	14	,	,	PUNCT
easat-3404	306	15	from	from	ADP
easat-3404	306	16	content	content	ADJ
easat-3404	306	17	creation	creation	NOUN
easat-3404	306	18	to	to	PART
easat-3404	306	19	audience	audience	VERB
easat-3404	306	20	targeting	target	VERB
easat-3404	306	21	(	(	PUNCT
easat-3404	306	22	mehta	mehta	PROPN
easat-3404	306	23	et	et	PROPN
easat-3404	306	24	al	al	PROPN
easat-3404	306	25	.	.	PROPN
easat-3404	306	26	,	,	PUNCT
easat-3404	306	27	2024	2024	NUM
easat-3404	306	28	)	)	PUNCT
easat-3404	306	29	.	.	PUNCT
easat-3404	307	1	4	4	X
easat-3404	307	2	.	.	X
easat-3404	307	3	innovation	innovation	NOUN
easat-3404	307	4	in	in	ADP
easat-3404	307	5	marketing	marketing	NOUN
easat-3404	307	6	practices	practice	NOUN
easat-3404	307	7	:	:	PUNCT
easat-3404	307	8	ai	ai	VERB
easat-3404	307	9	’s	’s	PART
easat-3404	307	10	application	application	NOUN
easat-3404	307	11	fosters	foster	VERB
easat-3404	307	12	innovation	innovation	NOUN
easat-3404	307	13	,	,	PUNCT
easat-3404	307	14	allowing	allow	VERB
easat-3404	307	15	marketers	marketer	NOUN
easat-3404	307	16	to	to	PART
easat-3404	307	17	experiment	experiment	VERB
easat-3404	307	18	with	with	ADP
easat-3404	307	19	new	new	ADJ
easat-3404	307	20	formats	format	NOUN
easat-3404	307	21	like	like	ADP
easat-3404	307	22	conversational	conversational	ADJ
easat-3404	307	23	ai	ai	NOUN
easat-3404	307	24	and	and	CCONJ
easat-3404	307	25	virtual	virtual	ADJ
easat-3404	307	26	assistants	assistant	NOUN
easat-3404	307	27	(	(	PUNCT
easat-3404	307	28	manoharan	manoharan	NOUN
easat-3404	307	29	et	et	PROPN
easat-3404	307	30	al	al	PROPN
easat-3404	307	31	.	.	PROPN
easat-3404	307	32	,	,	PUNCT
easat-3404	307	33	2024	2024	NUM
easat-3404	307	34	)	)	PUNCT
easat-3404	307	35	.	.	PUNCT
easat-3404	308	1	keegan	keegan	PROPN
easat-3404	308	2	et	et	PROPN
easat-3404	308	3	al	al	PROPN
easat-3404	308	4	.	.	PROPN
easat-3404	309	1	(	(	PUNCT
easat-3404	309	2	2024	2024	NUM
easat-3404	309	3	)	)	PUNCT
easat-3404	309	4	underscore	underscore	VERB
easat-3404	309	5	the	the	DET
easat-3404	309	6	value	value	NOUN
easat-3404	309	7	of	of	ADP
easat-3404	309	8	ai	ai	NOUN
easat-3404	309	9	in	in	ADP
easat-3404	309	10	transforming	transform	VERB
easat-3404	309	11	traditional	traditional	ADJ
easat-3404	309	12	b2b	b2b	NOUN
easat-3404	309	13	marketing	marketing	NOUN
easat-3404	309	14	into	into	ADP
easat-3404	309	15	more	more	ADV
easat-3404	309	16	interactive	interactive	ADJ
easat-3404	309	17	and	and	CCONJ
easat-3404	309	18	dynamic	dynamic	ADJ
easat-3404	309	19	models	model	NOUN
easat-3404	309	20	.	.	PUNCT
easat-3404	310	1	5	5	X
easat-3404	310	2	.	.	X
easat-3404	310	3	ethical	ethical	ADJ
easat-3404	310	4	and	and	CCONJ
easat-3404	310	5	sustainable	sustainable	ADJ
easat-3404	310	6	practices	practice	NOUN
easat-3404	310	7	:	:	PUNCT
easat-3404	310	8	while	while	SCONJ
easat-3404	310	9	promising	promise	VERB
easat-3404	310	10	,	,	PUNCT
easat-3404	310	11	ai	ai	AUX
easat-3404	310	12	adoption	adoption	NOUN
easat-3404	310	13	also	also	ADV
easat-3404	310	14	raises	raise	VERB
easat-3404	310	15	ethical	ethical	ADJ
easat-3404	310	16	concerns	concern	NOUN
easat-3404	310	17	.	.	PUNCT
easat-3404	311	1	bolón	bolón	ADJ
easat-3404	311	2	-	-	PUNCT
easat-3404	311	3	canedo	canedo	PROPN
easat-3404	311	4	et	et	PROPN
easat-3404	311	5	al	al	PROPN
easat-3404	311	6	.	.	PROPN
easat-3404	312	1	(	(	PUNCT
easat-3404	312	2	2024	2024	NUM
easat-3404	312	3	)	)	PUNCT
easat-3404	312	4	advocate	advocate	NOUN
easat-3404	312	5	for	for	ADP
easat-3404	312	6	green	green	ADJ
easat-3404	312	7	ai	ai	PROPN
easat-3404	312	8	practices	practice	NOUN
easat-3404	312	9	,	,	PUNCT
easat-3404	312	10	ensuring	ensure	VERB
easat-3404	312	11	sustainable	sustainable	ADJ
easat-3404	312	12	implementation	implementation	NOUN
easat-3404	312	13	that	that	PRON
easat-3404	312	14	aligns	align	VERB
easat-3404	312	15	with	with	ADP
easat-3404	312	16	environmental	environmental	ADJ
easat-3404	312	17	and	and	CCONJ
easat-3404	312	18	social	social	ADJ
easat-3404	312	19	goals	goal	NOUN
easat-3404	312	20	.	.	PUNCT
easat-3404	313	1	6	6	X
easat-3404	313	2	.	.	X
easat-3404	313	3	conclusion	conclusion	NOUN
easat-3404	313	4	ai	ai	AUX
easat-3404	313	5	is	be	AUX
easat-3404	313	6	reshaping	reshape	VERB
easat-3404	313	7	dma	dma	NOUN
easat-3404	313	8	by	by	ADP
easat-3404	313	9	streamlining	streamline	VERB
easat-3404	313	10	processes	process	NOUN
easat-3404	313	11	and	and	CCONJ
easat-3404	313	12	enabling	enable	VERB
easat-3404	313	13	businesses	business	NOUN
easat-3404	313	14	to	to	PART
easat-3404	313	15	deliver	deliver	VERB
easat-3404	313	16	value	value	NOUN
easat-3404	313	17	efficiently	efficiently	ADV
easat-3404	313	18	(	(	PUNCT
easat-3404	313	19	lewis	lewis	PROPN
easat-3404	313	20	&	&	CCONJ
easat-3404	313	21	sarkadi	sarkadi	PROPN
easat-3404	313	22	,	,	PUNCT
easat-3404	313	23	2024	2024	NUM
easat-3404	313	24	)	)	PUNCT
easat-3404	313	25	.	.	PUNCT
easat-3404	314	1	as	as	SCONJ
easat-3404	314	2	evidenced	evidence	VERB
easat-3404	314	3	by	by	ADP
easat-3404	314	4	prior	prior	ADJ
easat-3404	314	5	studies	study	NOUN
easat-3404	314	6	,	,	PUNCT
easat-3404	314	7	ai	ai	AUX
easat-3404	314	8	enhances	enhance	VERB
easat-3404	314	9	organizational	organizational	ADJ
easat-3404	314	10	performance	performance	NOUN
easat-3404	314	11	by	by	ADP
easat-3404	314	12	improving	improve	VERB
easat-3404	314	13	sales	sale	NOUN
easat-3404	314	14	forecasting	forecasting	NOUN
easat-3404	314	15	,	,	PUNCT
easat-3404	314	16	campaign	campaign	NOUN
easat-3404	314	17	management	management	NOUN
easat-3404	314	18	,	,	PUNCT
easat-3404	314	19	and	and	CCONJ
easat-3404	314	20	customer	customer	NOUN
easat-3404	314	21	interaction	interaction	NOUN
easat-3404	314	22	strategies	strategy	NOUN
easat-3404	314	23	(	(	PUNCT
easat-3404	314	24	venkataramanan	venkataramanan	NOUN
easat-3404	314	25	et	et	PROPN
easat-3404	314	26	al	al	PROPN
easat-3404	314	27	.	.	PROPN
easat-3404	314	28	,	,	PUNCT
easat-3404	314	29	2024	2024	NUM
easat-3404	314	30	;	;	PUNCT
easat-3404	314	31	sullivan	sullivan	PROPN
easat-3404	314	32	&	&	CCONJ
easat-3404	314	33	wamba	wamba	PROPN
easat-3404	314	34	,	,	PUNCT
easat-3404	314	35	2024	2024	NUM
easat-3404	314	36	)	)	PUNCT
easat-3404	314	37	.	.	PUNCT
easat-3404	315	1	however	however	ADV
easat-3404	315	2	,	,	PUNCT
easat-3404	315	3	successful	successful	ADJ
easat-3404	315	4	implementation	implementation	NOUN
easat-3404	315	5	requires	require	VERB
easat-3404	315	6	addressing	address	VERB
easat-3404	315	7	challenges	challenge	NOUN
easat-3404	315	8	like	like	ADP
easat-3404	315	9	data	datum	NOUN
easat-3404	315	10	quality	quality	NOUN
easat-3404	315	11	,	,	PUNCT
easat-3404	315	12	ethical	ethical	ADJ
easat-3404	315	13	practices	practice	NOUN
easat-3404	315	14	,	,	PUNCT
easat-3404	315	15	and	and	CCONJ
easat-3404	315	16	adaptability	adaptability	NOUN
easat-3404	315	17	.	.	PUNCT
easat-3404	316	1	businesses	business	NOUN
easat-3404	316	2	must	must	AUX
easat-3404	316	3	adopt	adopt	VERB
easat-3404	316	4	responsible	responsible	ADJ
easat-3404	316	5	ai	ai	NOUN
easat-3404	316	6	practices	practice	NOUN
easat-3404	316	7	,	,	PUNCT
easat-3404	316	8	leveraging	leverage	VERB
easat-3404	316	9	its	its	PRON
easat-3404	316	10	capabilities	capability	NOUN
easat-3404	316	11	to	to	PART
easat-3404	316	12	innovate	innovate	VERB
easat-3404	316	13	while	while	SCONJ
easat-3404	316	14	aligning	align	VERB
easat-3404	316	15	with	with	ADP
easat-3404	316	16	sustainability	sustainability	NOUN
easat-3404	316	17	goals	goal	NOUN
easat-3404	316	18	(	(	PUNCT
easat-3404	316	19	bolón	bolón	NOUN
easat-3404	316	20	-	-	PUNCT
easat-3404	316	21	canedo	canedo	PROPN
easat-3404	316	22	et	et	PROPN
easat-3404	316	23	al	al	PROPN
easat-3404	316	24	.	.	PROPN
easat-3404	316	25	,	,	PUNCT
easat-3404	316	26	2024	2024	NUM
easat-3404	316	27	)	)	PUNCT
easat-3404	316	28	.	.	PUNCT
easat-3404	317	1	future	future	ADJ
easat-3404	317	2	research	research	NOUN
easat-3404	317	3	should	should	AUX
easat-3404	317	4	discover	discover	VERB
easat-3404	317	5	the	the	DET
easat-3404	317	6	long	long	ADJ
easat-3404	317	7	-	-	PUNCT
easat-3404	317	8	term	term	NOUN
easat-3404	317	9	influences	influence	NOUN
easat-3404	317	10	of	of	ADP
easat-3404	317	11	ai	ai	NOUN
easat-3404	317	12	-	-	PUNCT
easat-3404	317	13	driven	drive	VERB
easat-3404	317	14	marketing	marketing	NOUN
easat-3404	317	15	strategies	strategy	NOUN
easat-3404	317	16	,	,	PUNCT
easat-3404	317	17	particularly	particularly	ADV
easat-3404	317	18	in	in	ADP
easat-3404	317	19	emerging	emerge	VERB
easat-3404	317	20	markets	market	NOUN
easat-3404	317	21	,	,	PUNCT
easat-3404	317	22	to	to	PART
easat-3404	317	23	unlock	unlock	VERB
easat-3404	317	24	its	its	PRON
easat-3404	317	25	full	full	ADJ
easat-3404	317	26	potential	potential	NOUN
easat-3404	317	27	in	in	ADP
easat-3404	317	28	fostering	foster	VERB
easat-3404	317	29	competitive	competitive	ADJ
easat-3404	317	30	advantage	advantage	NOUN
easat-3404	317	31	and	and	CCONJ
easat-3404	317	32	global	global	ADJ
easat-3404	317	33	economic	economic	ADJ
easat-3404	317	34	growth	growth	NOUN
easat-3404	317	35	(	(	PUNCT
easat-3404	317	36	madanaguli	madanaguli	NOUN
easat-3404	317	37	et	et	PROPN
easat-3404	317	38	al	al	PROPN
easat-3404	317	39	.	.	PROPN
easat-3404	317	40	,	,	PUNCT
easat-3404	317	41	2024	2024	NUM
easat-3404	317	42	)	)	PUNCT
easat-3404	317	43	.	.	PUNCT
easat-3404	318	1	6.1	6.1	NUM
easat-3404	318	2	.	.	PUNCT
easat-3404	318	3	limitations	limitation	NOUN
easat-3404	318	4	and	and	CCONJ
easat-3404	318	5	future	future	ADJ
easat-3404	318	6	directions	direction	NOUN
easat-3404	318	7	for	for	ADP
easat-3404	318	8	ai	ai	NOUN
easat-3404	318	9	in	in	ADP
easat-3404	318	10	digital	digital	ADJ
easat-3404	318	11	marketing	marketing	NOUN
easat-3404	318	12	despite	despite	SCONJ
easat-3404	318	13	the	the	DET
easat-3404	318	14	challenges	challenge	NOUN
easat-3404	318	15	,	,	PUNCT
easat-3404	318	16	ai	ai	VERB
easat-3404	318	17	's	's	PART
easat-3404	318	18	potential	potential	NOUN
easat-3404	318	19	in	in	ADP
easat-3404	318	20	digital	digital	ADJ
easat-3404	318	21	marketing	marketing	NOUN
easat-3404	318	22	automation	automation	NOUN
easat-3404	318	23	(	(	PUNCT
easat-3404	318	24	dma	dma	NOUN
easat-3404	318	25	)	)	PUNCT
easat-3404	318	26	is	be	AUX
easat-3404	318	27	steadily	steadily	ADV
easat-3404	318	28	increasing	increase	VERB
easat-3404	318	29	.	.	PUNCT
easat-3404	319	1	future	future	ADJ
easat-3404	319	2	studies	study	NOUN
easat-3404	319	3	should	should	AUX
easat-3404	319	4	prioritize	prioritize	VERB
easat-3404	319	5	enhancing	enhance	VERB
easat-3404	319	6	ai	ai	ADJ
easat-3404	319	7	algorithms	algorithm	NOUN
easat-3404	319	8	to	to	PART
easat-3404	319	9	achieve	achieve	VERB
easat-3404	319	10	better	well	ADJ
easat-3404	319	11	personalization	personalization	NOUN
easat-3404	319	12	and	and	CCONJ
easat-3404	319	13	predictive	predictive	ADJ
easat-3404	319	14	accuracy	accuracy	NOUN
easat-3404	319	15	,	,	PUNCT
easat-3404	319	16	particularly	particularly	ADV
easat-3404	319	17	in	in	ADP
easat-3404	319	18	areas	area	NOUN
easat-3404	319	19	like	like	ADP
easat-3404	319	20	ai	ai	ADV
easat-3404	319	21	-	-	PUNCT
easat-3404	319	22	driven	drive	VERB
easat-3404	319	23	content	content	NOUN
easat-3404	319	24	generation	generation	NOUN
easat-3404	319	25	and	and	CCONJ
easat-3404	319	26	sophisticated	sophisticated	ADJ
easat-3404	319	27	data	data	NOUN
easat-3404	319	28	analytics	analytic	NOUN
easat-3404	319	29	(	(	PUNCT
easat-3404	319	30	haleem	haleem	PROPN
easat-3404	319	31	et	et	PROPN
easat-3404	319	32	al	al	PROPN
easat-3404	319	33	.	.	PROPN
easat-3404	319	34	,	,	PUNCT
easat-3404	319	35	2022	2022	NUM
easat-3404	319	36	)	)	PUNCT
easat-3404	319	37	.	.	PUNCT
easat-3404	320	1	additionally	additionally	ADV
easat-3404	320	2	,	,	PUNCT
easat-3404	320	3	businesses	business	NOUN
easat-3404	320	4	are	be	AUX
easat-3404	320	5	encouraged	encourage	VERB
easat-3404	320	6	to	to	PART
easat-3404	320	7	investigate	investigate	VERB
easat-3404	320	8	the	the	DET
easat-3404	320	9	integration	integration	NOUN
easat-3404	320	10	of	of	ADP
easat-3404	320	11	ai	ai	VERB
easat-3404	320	12	with	with	ADP
easat-3404	320	13	emerging	emerge	VERB
easat-3404	320	14	technologies	technology	NOUN
easat-3404	320	15	,	,	PUNCT
easat-3404	320	16	such	such	ADJ
easat-3404	320	17	as	as	ADP
easat-3404	320	18	the	the	DET
easat-3404	320	19	internet	internet	NOUN
easat-3404	320	20	of	of	ADP
easat-3404	320	21	things	thing	NOUN
easat-3404	320	22	(	(	PUNCT
easat-3404	320	23	iot	iot	NOUN
easat-3404	320	24	)	)	PUNCT
easat-3404	320	25	and	and	CCONJ
easat-3404	320	26	blockchain	blockchain	PROPN
easat-3404	320	27	,	,	PUNCT
easat-3404	320	28	to	to	PART
easat-3404	320	29	optimize	optimize	VERB
easat-3404	320	30	marketing	marketing	NOUN
easat-3404	320	31	automation	automation	NOUN
easat-3404	320	32	and	and	CCONJ
easat-3404	320	33	deliver	deliver	VERB
easat-3404	320	34	more	more	ADV
easat-3404	320	35	detailed	detailed	ADJ
easat-3404	320	36	,	,	PUNCT
easat-3404	320	37	real	real	ADJ
easat-3404	320	38	-	-	PUNCT
easat-3404	320	39	time	time	NOUN
easat-3404	320	40	customer	customer	NOUN
easat-3404	320	41	insights	insight	NOUN
easat-3404	320	42	(	(	PUNCT
easat-3404	320	43	potwora	potwora	NOUN
easat-3404	320	44	et	et	PROPN
easat-3404	320	45	al	al	PROPN
easat-3404	320	46	.	.	PROPN
easat-3404	320	47	,	,	PUNCT
easat-3404	320	48	2024	2024	NUM
easat-3404	320	49	)	)	PUNCT
easat-3404	320	50	.	.	PUNCT
easat-3404	321	1	as	as	SCONJ
easat-3404	321	2	ai	ai	PROPN
easat-3404	321	3	continues	continue	VERB
easat-3404	321	4	to	to	PART
easat-3404	321	5	advance	advance	VERB
easat-3404	321	6	,	,	PUNCT
easat-3404	321	7	it	it	PRON
easat-3404	321	8	is	be	AUX
easat-3404	321	9	also	also	ADV
easat-3404	321	10	critical	critical	ADJ
easat-3404	321	11	to	to	PART
easat-3404	321	12	focus	focus	VERB
easat-3404	321	13	on	on	ADP
easat-3404	321	14	researching	research	VERB
easat-3404	321	15	the	the	DET
easat-3404	321	16	ethical	ethical	ADJ
easat-3404	321	17	considerations	consideration	NOUN
easat-3404	321	18	surrounding	surround	VERB
easat-3404	321	19	its	its	PRON
easat-3404	321	20	application	application	NOUN
easat-3404	321	21	in	in	ADP
easat-3404	321	22	marketing	marketing	NOUN
easat-3404	321	23	(	(	PUNCT
easat-3404	321	24	bhuiyan	bhuiyan	NOUN
easat-3404	321	25	,	,	PUNCT
easat-3404	321	26	2023	2023	NUM
easat-3404	321	27	)	)	PUNCT
easat-3404	321	28	.	.	PUNCT
easat-3404	322	1	with	with	ADP
easat-3404	322	2	ai	ai	PROPN
easat-3404	322	3	systems	system	NOUN
easat-3404	322	4	becoming	become	VERB
easat-3404	322	5	more	more	ADV
easat-3404	322	6	autonomous	autonomous	ADJ
easat-3404	322	7	,	,	PUNCT
easat-3404	322	8	ensuring	ensure	VERB
easat-3404	322	9	transparency	transparency	NOUN
easat-3404	322	10	and	and	CCONJ
easat-3404	322	11	accountability	accountability	NOUN
easat-3404	322	12	in	in	ADP
easat-3404	322	13	ai	ai	ADJ
easat-3404	322	14	-	-	PUNCT
easat-3404	322	15	powered	power	VERB
easat-3404	322	16	decisions	decision	NOUN
easat-3404	322	17	will	will	AUX
easat-3404	322	18	be	be	AUX
easat-3404	322	19	essential	essential	ADJ
easat-3404	322	20	for	for	ADP
easat-3404	322	21	maintaining	maintain	VERB
easat-3404	322	22	consumer	consumer	NOUN
easat-3404	322	23	trust	trust	NOUN
easat-3404	322	24	and	and	CCONJ
easat-3404	322	25	achieving	achieve	VERB
easat-3404	322	26	equitable	equitable	ADJ
easat-3404	322	27	outcomes	outcome	NOUN
easat-3404	322	28	(	(	PUNCT
easat-3404	322	29	saura	saura	PROPN
easat-3404	322	30	et	et	PROPN
easat-3404	322	31	al	al	PROPN
easat-3404	322	32	.	.	PROPN
easat-3404	322	33	,	,	PUNCT
easat-3404	322	34	2021	2021	NUM
easat-3404	322	35	)	)	PUNCT
easat-3404	322	36	.	.	PUNCT
easat-3404	323	1	acknowledgement	acknowledgement	NOUN
easat-3404	323	2	:	:	PUNCT
easat-3404	323	3	authors	author	NOUN
easat-3404	323	4	are	be	AUX
easat-3404	323	5	profoundly	profoundly	ADV
easat-3404	323	6	thankful	thankful	ADJ
easat-3404	323	7	to	to	ADP
easat-3404	323	8	our	our	PRON
easat-3404	323	9	mentors	mentor	NOUN
easat-3404	323	10	and	and	CCONJ
easat-3404	323	11	colleagues	colleague	NOUN
easat-3404	323	12	for	for	ADP
easat-3404	323	13	their	their	PRON
easat-3404	323	14	invaluable	invaluable	ADJ
easat-3404	323	15	insights	insight	NOUN
easat-3404	323	16	and	and	CCONJ
easat-3404	323	17	constructive	constructive	ADJ
easat-3404	323	18	feedback	feedback	NOUN
easat-3404	323	19	,	,	PUNCT
easat-3404	323	20	which	which	PRON
easat-3404	323	21	helped	help	VERB
easat-3404	323	22	refine	refine	VERB
easat-3404	323	23	our	our	PRON
easat-3404	323	24	work	work	NOUN
easat-3404	323	25	.	.	PUNCT
easat-3404	324	1	this	this	DET
easat-3404	324	2	paper	paper	NOUN
easat-3404	324	3	would	would	AUX
easat-3404	324	4	not	not	PART
easat-3404	324	5	have	have	AUX
easat-3404	324	6	been	be	AUX
easat-3404	324	7	completed	complete	VERB
easat-3404	324	8	without	without	ADP
easat-3404	324	9	the	the	DET
easat-3404	324	10	collective	collective	ADJ
easat-3404	324	11	efforts	effort	NOUN
easat-3404	324	12	and	and	CCONJ
easat-3404	324	13	contributions	contribution	NOUN
easat-3404	324	14	.	.	PUNCT
easat-3404	325	1	authors	author	NOUN
easat-3404	325	2	dedicate	dedicate	VERB
easat-3404	325	3	this	this	DET
easat-3404	325	4	work	work	NOUN
easat-3404	325	5	to	to	ADP
easat-3404	325	6	the	the	DET
easat-3404	325	7	pursuit	pursuit	NOUN
easat-3404	325	8	of	of	ADP
easat-3404	325	9	knowledge	knowledge	NOUN
easat-3404	325	10	and	and	CCONJ
easat-3404	325	11	the	the	DET
easat-3404	325	12	continuous	continuous	ADJ
easat-3404	325	13	advancement	advancement	NOUN
easat-3404	325	14	of	of	ADP
easat-3404	325	15	technology	technology	NOUN
easat-3404	325	16	in	in	ADP
easat-3404	325	17	the	the	DET
easat-3404	325	18	field	field	NOUN
easat-3404	325	19	of	of	ADP
easat-3404	325	20	dma	dma	PROPN
easat-3404	325	21	.	.	PROPN
easat-3404	325	22	6512	6512	NUM
easat-3404	325	23	edelweiss	edelweiss	PROPN
easat-3404	325	24	applied	apply	VERB
easat-3404	325	25	science	science	NOUN
easat-3404	325	26	and	and	CCONJ
easat-3404	325	27	technology	technology	NOUN
easat-3404	325	28	issn	issn	PROPN
easat-3404	325	29	:	:	PUNCT
easat-3404	325	30	2576	2576	NUM
easat-3404	325	31	-	-	SYM
easat-3404	325	32	8484	8484	NUM
easat-3404	325	33	vol	vol	NOUN
easat-3404	325	34	.	.	PROPN
easat-3404	326	1	8	8	NUM
easat-3404	326	2	,	,	PUNCT
easat-3404	326	3	no	no	INTJ
easat-3404	326	4	.	.	NOUN
easat-3404	327	1	6	6	NUM
easat-3404	327	2	:	:	SYM
easat-3404	327	3	6498	6498	NUM
easat-3404	327	4	-	-	SYM
easat-3404	327	5	6516	6516	NUM
easat-3404	327	6	,	,	PUNCT
easat-3404	327	7	2024	2024	NUM
easat-3404	327	8	doi	doi	NOUN
easat-3404	327	9	:	:	PUNCT
easat-3404	327	10	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	327	11	©	©	PROPN
easat-3404	327	12	2024	2024	NUM
easat-3404	327	13	by	by	ADP
easat-3404	327	14	the	the	DET
easat-3404	327	15	author	author	NOUN
easat-3404	327	16	;	;	PUNCT
easat-3404	328	1	licensee	licensee	PROPN
easat-3404	328	2	learning	learn	VERB
easat-3404	328	3	gate	gate	NOUN
easat-3404	328	4	copyright	copyright	NOUN
easat-3404	328	5	:	:	PUNCT
easat-3404	328	6	©	©	PROPN
easat-3404	328	7	2024	2024	NUM
easat-3404	328	8	by	by	ADP
easat-3404	328	9	the	the	DET
easat-3404	328	10	authors	author	NOUN
easat-3404	328	11	.	.	PUNCT
easat-3404	329	1	this	this	DET
easat-3404	329	2	article	article	NOUN
easat-3404	329	3	is	be	AUX
easat-3404	329	4	an	an	DET
easat-3404	329	5	open	open	ADJ
easat-3404	329	6	access	access	NOUN
easat-3404	329	7	article	article	NOUN
easat-3404	329	8	distributed	distribute	VERB
easat-3404	329	9	under	under	ADP
easat-3404	329	10	the	the	DET
easat-3404	329	11	terms	term	NOUN
easat-3404	329	12	and	and	CCONJ
easat-3404	329	13	conditions	condition	NOUN
easat-3404	329	14	of	of	ADP
easat-3404	329	15	the	the	DET
easat-3404	329	16	creative	creative	ADJ
easat-3404	329	17	commons	common	NOUN
easat-3404	329	18	attribution	attribution	NOUN
easat-3404	329	19	(	(	PUNCT
easat-3404	329	20	cc	cc	NOUN
easat-3404	329	21	by	by	ADP
easat-3404	329	22	)	)	PUNCT
easat-3404	329	23	license	license	NOUN
easat-3404	329	24	(	(	PUNCT
easat-3404	329	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-3404	329	26	)	)	PUNCT
easat-3404	329	27	.	.	PUNCT
easat-3404	330	1	references	reference	NOUN
easat-3404	330	2	[	[	X
easat-3404	330	3	1	1	NUM
easat-3404	330	4	]	]	SYM
easat-3404	330	5	abildtrup	abildtrup	NOUN
easat-3404	330	6	,	,	PUNCT
easat-3404	330	7	a.	a.	NOUN
easat-3404	330	8	(	(	PUNCT
easat-3404	330	9	2024	2024	NUM
easat-3404	330	10	)	)	PUNCT
easat-3404	330	11	.	.	PUNCT
easat-3404	331	1	the	the	DET
easat-3404	331	2	rise	rise	NOUN
easat-3404	331	3	of	of	ADP
easat-3404	331	4	robotic	robotic	ADJ
easat-3404	331	5	process	process	NOUN
easat-3404	331	6	automation	automation	NOUN
easat-3404	331	7	in	in	ADP
easat-3404	331	8	the	the	DET
easat-3404	331	9	banking	banking	NOUN
easat-3404	331	10	sector	sector	NOUN
easat-3404	331	11	:	:	PUNCT
easat-3404	331	12	streamlining	streamline	VERB
easat-3404	331	13	operations	operation	NOUN
easat-3404	331	14	and	and	CCONJ
easat-3404	331	15	improving	improve	VERB
easat-3404	331	16	efficiency	efficiency	NOUN
easat-3404	331	17	.	.	PUNCT
easat-3404	332	1	journal	journal	NOUN
easat-3404	332	2	of	of	ADP
easat-3404	332	3	computing	computing	NOUN
easat-3404	332	4	and	and	CCONJ
easat-3404	332	5	natural	natural	ADJ
easat-3404	332	6	science	science	NOUN
easat-3404	332	7	,	,	PUNCT
easat-3404	332	8	31–40	31–40	NUM
easat-3404	332	9	.	.	PUNCT
easat-3404	332	10	https://doi.org/10.53759/181x/jcns202404004	https://doi.org/10.53759/181x/jcns202404004	VERB
easat-3404	333	1	[	[	X
easat-3404	333	2	2	2	NUM
easat-3404	333	3	]	]	PUNCT
easat-3404	333	4	abrokwah	abrokwah	NOUN
easat-3404	333	5	-	-	PUNCT
easat-3404	333	6	larbi	larbi	PROPN
easat-3404	333	7	,	,	PUNCT
easat-3404	333	8	k.	k.	PROPN
easat-3404	333	9	,	,	PUNCT
easat-3404	333	10	&	&	CCONJ
easat-3404	333	11	awuku	awuku	PROPN
easat-3404	333	12	-	-	PUNCT
easat-3404	333	13	larbi	larbi	NOUN
easat-3404	333	14	,	,	PUNCT
easat-3404	333	15	y.	y.	PROPN
easat-3404	333	16	(	(	PUNCT
easat-3404	333	17	2024	2024	NUM
easat-3404	333	18	)	)	PUNCT
easat-3404	333	19	.	.	PUNCT
easat-3404	334	1	the	the	DET
easat-3404	334	2	impact	impact	NOUN
easat-3404	334	3	of	of	ADP
easat-3404	334	4	artificial	artificial	ADJ
easat-3404	334	5	intelligence	intelligence	NOUN
easat-3404	334	6	in	in	ADP
easat-3404	334	7	marketing	marketing	NOUN
easat-3404	334	8	on	on	ADP
easat-3404	334	9	the	the	DET
easat-3404	334	10	performance	performance	NOUN
easat-3404	334	11	of	of	ADP
easat-3404	334	12	business	business	NOUN
easat-3404	334	13	organisations	organisation	NOUN
easat-3404	334	14	:	:	PUNCT
easat-3404	334	15	evidence	evidence	NOUN
easat-3404	334	16	from	from	ADP
easat-3404	334	17	smes	sme	NOUN
easat-3404	334	18	in	in	ADP
easat-3404	334	19	an	an	DET
easat-3404	334	20	emerging	emerge	VERB
easat-3404	334	21	economy	economy	NOUN
easat-3404	334	22	.	.	PUNCT
easat-3404	335	1	journal	journal	NOUN
easat-3404	335	2	of	of	ADP
easat-3404	335	3	entrepreneurship	entrepreneurship	NOUN
easat-3404	335	4	in	in	ADP
easat-3404	335	5	emerging	emerge	VERB
easat-3404	335	6	economies	economy	NOUN
easat-3404	335	7	,	,	PUNCT
easat-3404	335	8	16(4	16(4	NUM
easat-3404	335	9	)	)	PUNCT
easat-3404	335	10	,	,	PUNCT
easat-3404	335	11	1090–1117	1090–1117	NUM
easat-3404	335	12	.	.	PUNCT
easat-3404	336	1	https://doi.org/10.1108/jeee-07-2022-0207	https://doi.org/10.1108/jeee-07-2022-0207	VERB
easat-3404	337	1	[	[	X
easat-3404	337	2	3	3	X
easat-3404	337	3	]	]	X
easat-3404	337	4	ahmed	ahmed	PROPN
easat-3404	337	5	,	,	PUNCT
easat-3404	337	6	d.	d.	PROPN
easat-3404	337	7	f.	f.	PROPN
easat-3404	337	8	(	(	PUNCT
easat-3404	337	9	2024	2024	NUM
easat-3404	337	10	)	)	PUNCT
easat-3404	337	11	.	.	PUNCT
easat-3404	338	1	artificial	artificial	ADJ
easat-3404	338	2	intelligence	intelligence	NOUN
easat-3404	338	3	and	and	CCONJ
easat-3404	338	4	its	its	PRON
easat-3404	338	5	impact	impact	NOUN
easat-3404	338	6	on	on	ADP
easat-3404	338	7	customer	customer	NOUN
easat-3404	338	8	service	service	NOUN
easat-3404	338	9	:	:	PUNCT
easat-3404	338	10	enhancing	enhance	VERB
easat-3404	338	11	experiences	experience	NOUN
easat-3404	338	12	or	or	CCONJ
easat-3404	338	13	eroding	erode	VERB
easat-3404	338	14	trust	trust	NOUN
easat-3404	338	15	.	.	PUNCT
easat-3404	339	1	review	review	NOUN
easat-3404	339	2	journal	journal	PROPN
easat-3404	339	3	for	for	ADP
easat-3404	339	4	management	management	NOUN
easat-3404	339	5	&	&	CCONJ
easat-3404	339	6	social	social	ADJ
easat-3404	339	7	practices	practice	NOUN
easat-3404	339	8	,	,	PUNCT
easat-3404	339	9	1(3	1(3	NUM
easat-3404	339	10	)	)	PUNCT
easat-3404	339	11	,	,	PUNCT
easat-3404	339	12	article	article	NOUN
easat-3404	339	13	3	3	NUM
easat-3404	339	14	.	.	PUNCT
easat-3404	340	1	[	[	X
easat-3404	340	2	4	4	X
easat-3404	340	3	]	]	PUNCT
easat-3404	340	4	alabed	alabe	VERB
easat-3404	340	5	,	,	PUNCT
easat-3404	340	6	a.	a.	NOUN
easat-3404	340	7	,	,	PUNCT
easat-3404	340	8	javornik	javornik	VERB
easat-3404	340	9	,	,	PUNCT
easat-3404	340	10	a.	a.	PROPN
easat-3404	340	11	,	,	PUNCT
easat-3404	340	12	gregory	gregory	PROPN
easat-3404	340	13	-	-	PUNCT
easat-3404	340	14	smith	smith	PROPN
easat-3404	340	15	,	,	PUNCT
easat-3404	340	16	d.	d.	PROPN
easat-3404	340	17	,	,	PUNCT
easat-3404	340	18	&	&	CCONJ
easat-3404	340	19	casey	casey	PROPN
easat-3404	340	20	,	,	PUNCT
easat-3404	340	21	r.	r.	PROPN
easat-3404	340	22	(	(	PUNCT
easat-3404	340	23	2024	2024	NUM
easat-3404	340	24	)	)	PUNCT
easat-3404	340	25	.	.	PUNCT
easat-3404	341	1	more	more	ADJ
easat-3404	341	2	than	than	ADP
easat-3404	341	3	just	just	ADV
easat-3404	341	4	a	a	DET
easat-3404	341	5	chat	chat	NOUN
easat-3404	341	6	:	:	PUNCT
easat-3404	341	7	a	a	DET
easat-3404	341	8	taxonomy	taxonomy	NOUN
easat-3404	341	9	of	of	ADP
easat-3404	341	10	consumers	consumer	NOUN
easat-3404	341	11	’	'	PUNCT
easat-3404	341	12	relationships	relationship	NOUN
easat-3404	341	13	with	with	ADP
easat-3404	341	14	conversational	conversational	ADJ
easat-3404	341	15	ai	ai	ADJ
easat-3404	341	16	agents	agent	NOUN
easat-3404	341	17	and	and	CCONJ
easat-3404	341	18	their	their	PRON
easat-3404	341	19	well	well	ADV
easat-3404	341	20	-	-	PUNCT
easat-3404	341	21	being	being	NOUN
easat-3404	341	22	implications	implication	NOUN
easat-3404	341	23	.	.	PUNCT
easat-3404	342	1	european	european	ADJ
easat-3404	342	2	journal	journal	PROPN
easat-3404	342	3	of	of	ADP
easat-3404	342	4	marketing	marketing	NOUN
easat-3404	342	5	,	,	PUNCT
easat-3404	342	6	58(2	58(2	NUM
easat-3404	342	7	)	)	PUNCT
easat-3404	342	8	,	,	PUNCT
easat-3404	342	9	373	373	NUM
easat-3404	342	10	-	-	SYM
easat-3404	342	11	409	409	NUM
easat-3404	342	12	.	.	PUNCT
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easat-3404	344	1	[	[	X
easat-3404	344	2	5	5	NUM
easat-3404	344	3	]	]	PUNCT
easat-3404	344	4	almestarihi	almestarihi	PROPN
easat-3404	344	5	,	,	PUNCT
easat-3404	344	6	r.	r.	PROPN
easat-3404	344	7	,	,	PUNCT
easat-3404	344	8	ahmad	ahmad	PROPN
easat-3404	344	9	,	,	PUNCT
easat-3404	344	10	a.	a.	PROPN
easat-3404	344	11	y.	y.	PROPN
easat-3404	344	12	a.	a.	PROPN
easat-3404	344	13	b.	b.	PROPN
easat-3404	344	14	,	,	PUNCT
easat-3404	344	15	frangieh	frangieh	PROPN
easat-3404	344	16	,	,	PUNCT
easat-3404	344	17	r.	r.	PROPN
easat-3404	344	18	,	,	PUNCT
easat-3404	344	19	abu	abu	PROPN
easat-3404	344	20	-	-	PUNCT
easat-3404	344	21	alsondos	alsondos	PROPN
easat-3404	344	22	,	,	PUNCT
easat-3404	344	23	i.	i.	NOUN
easat-3404	344	24	,	,	PUNCT
easat-3404	344	25	nser	nser	PROPN
easat-3404	344	26	,	,	PUNCT
easat-3404	344	27	k.	k.	PROPN
easat-3404	344	28	,	,	PUNCT
easat-3404	344	29	&	&	CCONJ
easat-3404	344	30	ziani	ziani	PROPN
easat-3404	344	31	,	,	PUNCT
easat-3404	344	32	a.	a.	NOUN
easat-3404	344	33	(	(	PUNCT
easat-3404	344	34	2024	2024	NUM
easat-3404	344	35	)	)	PUNCT
easat-3404	344	36	.	.	PUNCT
easat-3404	345	1	measuring	measure	VERB
easat-3404	345	2	the	the	DET
easat-3404	345	3	roi	roi	NOUN
easat-3404	345	4	of	of	ADP
easat-3404	345	5	paid	pay	VERB
easat-3404	345	6	advertising	advertising	NOUN
easat-3404	345	7	campaigns	campaign	NOUN
easat-3404	345	8	in	in	ADP
easat-3404	345	9	digital	digital	ADJ
easat-3404	345	10	marketing	marketing	NOUN
easat-3404	345	11	and	and	CCONJ
easat-3404	345	12	its	its	PRON
easat-3404	345	13	effect	effect	NOUN
easat-3404	345	14	on	on	ADP
easat-3404	345	15	business	business	NOUN
easat-3404	345	16	profitability	profitability	NOUN
easat-3404	345	17	.	.	PUNCT
easat-3404	346	1	uncertain	uncertain	ADJ
easat-3404	346	2	supply	supply	NOUN
easat-3404	346	3	chain	chain	NOUN
easat-3404	346	4	management	management	NOUN
easat-3404	346	5	,	,	PUNCT
easat-3404	346	6	12(2	12(2	NUM
easat-3404	346	7	)	)	PUNCT
easat-3404	346	8	,	,	PUNCT
easat-3404	346	9	1275	1275	NUM
easat-3404	346	10	-	-	SYM
easat-3404	346	11	1284	1284	NUM
easat-3404	346	12	.	.	PUNCT
easat-3404	347	1	http://dx.doi.org/10.5267/j.uscm.2023.11.009	http://dx.doi.org/10.5267/j.uscm.2023.11.009	PROPN
easat-3404	347	2	[	[	X
easat-3404	347	3	6	6	NUM
easat-3404	347	4	]	]	X
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easat-3404	347	6	,	,	PUNCT
easat-3404	347	7	a.	a.	NOUN
easat-3404	347	8	,	,	PUNCT
easat-3404	347	9	bhuiyan	bhuiyan	NOUN
easat-3404	347	10	,	,	PUNCT
easat-3404	347	11	m.	m.	PROPN
easat-3404	347	12	r.	r.	PROPN
easat-3404	347	13	i.	i.	PROPN
easat-3404	347	14	,	,	PUNCT
easat-3404	347	15	hossain	hossain	PROPN
easat-3404	347	16	,	,	PUNCT
easat-3404	347	17	r.	r.	PROPN
easat-3404	347	18	,	,	PUNCT
easat-3404	347	19	molla	molla	PROPN
easat-3404	347	20	,	,	PUNCT
easat-3404	347	21	c.	c.	PROPN
easat-3404	347	22	,	,	PUNCT
easat-3404	347	23	poli	poli	PROPN
easat-3404	347	24	,	,	PUNCT
easat-3404	347	25	t.	t.	PROPN
easat-3404	347	26	a.	a.	PROPN
easat-3404	347	27	,	,	PUNCT
easat-3404	347	28	&	&	CCONJ
easat-3404	347	29	milon	milon	PROPN
easat-3404	347	30	,	,	PUNCT
easat-3404	347	31	m.	m.	NOUN
easat-3404	347	32	n.	n.	PROPN
easat-3404	347	33	u.	u.	PROPN
easat-3404	347	34	(	(	PUNCT
easat-3404	347	35	2024	2024	NUM
easat-3404	347	36	)	)	PUNCT
easat-3404	347	37	.	.	PUNCT
easat-3404	348	1	the	the	DET
easat-3404	348	2	adoption	adoption	NOUN
easat-3404	348	3	of	of	ADP
easat-3404	348	4	industry	industry	NOUN
easat-3404	348	5	4.0	4.0	NUM
easat-3404	348	6	technologies	technology	NOUN
easat-3404	348	7	by	by	ADP
easat-3404	348	8	using	use	VERB
easat-3404	348	9	the	the	DET
easat-3404	348	10	technology	technology	NOUN
easat-3404	348	11	organizational	organizational	ADJ
easat-3404	348	12	environment	environment	NOUN
easat-3404	348	13	framework	framework	NOUN
easat-3404	348	14	:	:	PUNCT
easat-3404	348	15	the	the	DET
easat-3404	348	16	mediating	mediate	VERB
easat-3404	348	17	role	role	NOUN
easat-3404	348	18	to	to	ADP
easat-3404	348	19	manufacturing	manufacture	VERB
easat-3404	348	20	performance	performance	NOUN
easat-3404	348	21	in	in	ADP
easat-3404	348	22	a	a	DET
easat-3404	348	23	developing	develop	VERB
easat-3404	348	24	country	country	NOUN
easat-3404	348	25	.	.	PUNCT
easat-3404	349	1	business	business	NOUN
easat-3404	349	2	strategy	strategy	PROPN
easat-3404	349	3	&	&	CCONJ
easat-3404	349	4	development	development	PROPN
easat-3404	349	5	,	,	PUNCT
easat-3404	349	6	7(2	7(2	NUM
easat-3404	349	7	)	)	PUNCT
easat-3404	349	8	,	,	PUNCT
easat-3404	349	9	e363	e363	NUM
easat-3404	349	10	.	.	PUNCT
easat-3404	350	1	https://doi.org/10.1002/bsd2.363	https://doi.org/10.1002/bsd2.363	VERB
easat-3404	351	1	[	[	X
easat-3404	351	2	7	7	NUM
easat-3404	351	3	]	]	X
easat-3404	351	4	amiri	amiri	PROPN
easat-3404	351	5	,	,	PUNCT
easat-3404	351	6	z.	z.	PROPN
easat-3404	351	7	,	,	PUNCT
easat-3404	351	8	heidari	heidari	PROPN
easat-3404	351	9	,	,	PUNCT
easat-3404	351	10	a.	a.	NOUN
easat-3404	351	11	,	,	PUNCT
easat-3404	351	12	&	&	CCONJ
easat-3404	351	13	navimipour	navimipour	PROPN
easat-3404	351	14	,	,	PUNCT
easat-3404	351	15	n.	n.	PROPN
easat-3404	351	16	j.	j.	PROPN
easat-3404	351	17	(	(	PUNCT
easat-3404	351	18	2024	2024	NUM
easat-3404	351	19	)	)	PUNCT
easat-3404	351	20	.	.	PUNCT
easat-3404	352	1	comprehensive	comprehensive	ADJ
easat-3404	352	2	survey	survey	NOUN
easat-3404	352	3	of	of	ADP
easat-3404	352	4	artificial	artificial	ADJ
easat-3404	352	5	intelligence	intelligence	NOUN
easat-3404	352	6	techniques	technique	NOUN
easat-3404	352	7	and	and	CCONJ
easat-3404	352	8	strategies	strategy	NOUN
easat-3404	352	9	for	for	ADP
easat-3404	352	10	climate	climate	NOUN
easat-3404	352	11	change	change	NOUN
easat-3404	352	12	mitigation	mitigation	NOUN
easat-3404	352	13	.	.	PUNCT
easat-3404	353	1	energy	energy	NOUN
easat-3404	353	2	,	,	PUNCT
easat-3404	353	3	308	308	NUM
easat-3404	353	4	,	,	PUNCT
easat-3404	353	5	132827	132827	NUM
easat-3404	353	6	.	.	PUNCT
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easat-3404	355	3	]	]	X
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easat-3404	355	5	,	,	PUNCT
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easat-3404	355	7	,	,	PUNCT
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easat-3404	355	9	,	,	PUNCT
easat-3404	355	10	a.	a.	NOUN
easat-3404	355	11	,	,	PUNCT
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easat-3404	355	13	,	,	PUNCT
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easat-3404	355	18	,	,	PUNCT
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easat-3404	355	20	(	(	PUNCT
easat-3404	355	21	2024	2024	NUM
easat-3404	355	22	)	)	PUNCT
easat-3404	355	23	.	.	PUNCT
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easat-3404	356	2	intelligence	intelligence	NOUN
easat-3404	356	3	,	,	PUNCT
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easat-3404	356	6	,	,	PUNCT
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easat-3404	356	10	.	.	PUNCT
easat-3404	357	1	journal	journal	NOUN
easat-3404	357	2	of	of	ADP
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easat-3404	357	4	economics	economic	NOUN
easat-3404	357	5	,	,	PUNCT
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easat-3404	357	7	,	,	PUNCT
easat-3404	357	8	103745	103745	NUM
easat-3404	357	9	.	.	PUNCT
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easat-3404	358	4	]	]	X
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easat-3404	358	6	,	,	PUNCT
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easat-3404	358	8	p.	p.	PROPN
easat-3404	358	9	,	,	PUNCT
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easat-3404	358	20	2023	2023	NUM
easat-3404	358	21	)	)	PUNCT
easat-3404	358	22	.	.	PUNCT
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easat-3404	359	2	of	of	ADP
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easat-3404	359	5	in	in	ADP
easat-3404	359	6	business	business	NOUN
easat-3404	359	7	and	and	CCONJ
easat-3404	359	8	industry	industry	NOUN
easat-3404	359	9	.	.	PUNCT
easat-3404	360	1	journal	journal	PROPN
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easat-3404	360	5	and	and	CCONJ
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easat-3404	360	7	,	,	PUNCT
easat-3404	360	8	25(3	25(3	NUM
easat-3404	360	9	)	)	PUNCT
easat-3404	360	10	,	,	PUNCT
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easat-3404	360	12	3	3	NUM
easat-3404	360	13	.	.	PUNCT
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easat-3404	361	3	10	10	NUM
easat-3404	361	4	]	]	X
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easat-3404	361	6	,	,	PUNCT
easat-3404	361	7	m.	m.	PROPN
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easat-3404	361	10	(	(	PUNCT
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easat-3404	361	12	)	)	PUNCT
easat-3404	361	13	.	.	PUNCT
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easat-3404	362	2	-	-	PUNCT
easat-3404	362	3	a2i	a2i	NOUN
easat-3404	362	4	:	:	PUNCT
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easat-3404	362	6	'	'	PART
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easat-3404	362	11	-	-	NOUN
easat-3404	362	12	service	service	NOUN
easat-3404	362	13	and	and	CCONJ
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easat-3404	362	16	through	through	ADP
easat-3404	362	17	the	the	DET
easat-3404	362	18	digital	digital	ADJ
easat-3404	362	19	innovation	innovation	NOUN
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easat-3404	362	21	.	.	PUNCT
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easat-3404	363	2	at	at	ADP
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easat-3404	363	4	4341799	4341799	NUM
easat-3404	363	5	.	.	PUNCT
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easat-3404	365	3	]	]	X
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easat-3404	365	11	)	)	PUNCT
easat-3404	365	12	.	.	PUNCT
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easat-3404	366	5	-	-	ADJ
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easat-3404	366	16	.	.	PUNCT
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easat-3404	367	2	at	at	ADP
easat-3404	367	3	ssrn	ssrn	PROPN
easat-3404	367	4	4341827	4341827	NUM
easat-3404	367	5	.	.	PUNCT
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easat-3404	369	3	]	]	X
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easat-3404	369	5	,	,	PUNCT
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easat-3404	369	7	r.	r.	PROPN
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easat-3404	369	9	(	(	PUNCT
easat-3404	369	10	2023	2023	NUM
easat-3404	369	11	)	)	PUNCT
easat-3404	369	12	.	.	PUNCT
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easat-3404	370	9	situation	situation	NOUN
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easat-3404	370	12	and	and	CCONJ
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easat-3404	370	15	(	(	PUNCT
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easat-3404	370	17	)	)	PUNCT
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easat-3404	370	20	.	.	PUNCT
easat-3404	371	1	pmis	pmis	PROPN
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easat-3404	371	3	,	,	PUNCT
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easat-3404	371	5	)	)	PUNCT
easat-3404	371	6	,	,	PUNCT
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easat-3404	371	8	-	-	SYM
easat-3404	371	9	159	159	NUM
easat-3404	371	10	.	.	PUNCT
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easat-3404	373	3	]	]	X
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easat-3404	373	11	)	)	PUNCT
easat-3404	373	12	.	.	PUNCT
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easat-3404	374	8	:	:	PUNCT
easat-3404	374	9	a	a	DET
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easat-3404	374	14	.	.	PUNCT
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easat-3404	375	5	and	and	CCONJ
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easat-3404	375	8	,	,	PUNCT
easat-3404	375	9	22(1	22(1	NUM
easat-3404	375	10	)	)	PUNCT
easat-3404	375	11	,	,	PUNCT
easat-3404	375	12	1136	1136	NUM
easat-3404	375	13	-	-	SYM
easat-3404	375	14	1150	1150	NUM
easat-3404	375	15	.	.	PUNCT
easat-3404	376	1	http://dx.doi.org/10.57239/pjlss-2024-22.1.0077	http://dx.doi.org/10.57239/pjlss-2024-22.1.0077	PROPN
easat-3404	377	1	[	[	X
easat-3404	377	2	14	14	NUM
easat-3404	377	3	]	]	X
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easat-3404	377	5	,	,	PUNCT
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easat-3404	377	9	(	(	PUNCT
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easat-3404	377	11	)	)	PUNCT
easat-3404	377	12	.	.	PUNCT
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easat-3404	378	8	revolution	revolution	NOUN
easat-3404	378	9	:	:	PUNCT
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easat-3404	378	11	the	the	DET
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easat-3404	378	13	toe	toe	NOUN
easat-3404	378	14	framework	framework	NOUN
easat-3404	378	15	,	,	PUNCT
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easat-3404	378	21	,	,	PUNCT
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easat-3404	380	33	2024	2024	NUM
easat-3404	380	34	)	)	PUNCT
easat-3404	380	35	.	.	PUNCT
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easat-3404	381	7	tools	tool	NOUN
easat-3404	381	8	and	and	CCONJ
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easat-3404	381	10	for	for	ADP
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easat-3404	381	13	sme	sme	NOUN
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easat-3404	382	6	)	)	PUNCT
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easat-3404	382	9	-	-	SYM
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easat-3404	383	4	]	]	X
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easat-3404	383	10	,	,	PUNCT
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easat-3404	383	15	,	,	PUNCT
easat-3404	383	16	tabassum	tabassum	NOUN
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easat-3404	383	20	,	,	PUNCT
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easat-3404	383	22	,	,	PUNCT
easat-3404	383	23	p.	p.	NOUN
easat-3404	383	24	,	,	PUNCT
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easat-3404	383	27	s.	s.	PROPN
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easat-3404	383	29	&	&	CCONJ
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easat-3404	383	32	r.	r.	PROPN
easat-3404	383	33	(	(	PUNCT
easat-3404	383	34	2024	2024	NUM
easat-3404	383	35	)	)	PUNCT
easat-3404	383	36	.	.	PUNCT
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easat-3404	384	6	:	:	PUNCT
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easat-3404	384	8	,	,	PUNCT
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easat-3404	384	14	.	.	PUNCT
easat-3404	385	1	edelweiss	edelweiss	PROPN
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easat-3404	385	4	and	and	CCONJ
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easat-3404	385	6	,	,	PUNCT
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easat-3404	385	8	)	)	PUNCT
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easat-3404	387	8	i.	i.	PROPN
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easat-3404	387	21	m.	m.	NOUN
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easat-3404	387	35	)	)	PUNCT
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easat-3404	389	8	)	)	PUNCT
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easat-3404	392	2	passengers	passenger	NOUN
easat-3404	392	3	satisfaction	satisfaction	NOUN
easat-3404	392	4	in	in	ADP
easat-3404	392	5	transportation	transportation	NOUN
easat-3404	392	6	quality	quality	NOUN
easat-3404	392	7	:	:	PUNCT
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easat-3404	393	5	)	)	PUNCT
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easat-3404	394	8	i.	i.	PROPN
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easat-3404	395	10	in	in	ADP
easat-3404	395	11	a	a	DET
easat-3404	395	12	developing	develop	VERB
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easat-3404	395	14	.	.	PUNCT
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easat-3404	396	11	-	-	SYM
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easat-3404	396	13	.	.	PUNCT
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easat-3404	399	3	)	)	PUNCT
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easat-3404	401	2	:	:	PUNCT
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easat-3404	401	35	)	)	PUNCT
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easat-3404	402	5	information	information	NOUN
easat-3404	402	6	society	society	NOUN
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easat-3404	402	8	accessing	access	VERB
easat-3404	402	9	secured	secured	ADJ
easat-3404	402	10	information	information	NOUN
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easat-3404	408	15	systematic	systematic	ADJ
easat-3404	408	16	review	review	PROPN
easat-3404	408	17	.	.	PUNCT
easat-3404	409	1	journal	journal	PROPN
easat-3404	409	2	of	of	ADP
easat-3404	409	3	information	information	NOUN
easat-3404	409	4	systems	system	NOUN
easat-3404	409	5	and	and	CCONJ
easat-3404	409	6	informatics	informatic	NOUN
easat-3404	409	7	,	,	PUNCT
easat-3404	409	8	6(1	6(1	NUM
easat-3404	409	9	)	)	PUNCT
easat-3404	409	10	,	,	PUNCT
easat-3404	409	11	245	245	NUM
easat-3404	409	12	-	-	SYM
easat-3404	409	13	269	269	NUM
easat-3404	409	14	.	.	PUNCT
easat-3404	410	1	https://doi.org/10.51519/journalisi.v6i1.659	https://doi.org/10.51519/journalisi.v6i1.659	NOUN
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easat-3404	411	2	23	23	NUM
easat-3404	411	3	]	]	X
easat-3404	411	4	bolón	bolón	ADJ
easat-3404	411	5	-	-	PUNCT
easat-3404	411	6	canedo	canedo	PROPN
easat-3404	411	7	,	,	PUNCT
easat-3404	411	8	v.	v.	NOUN
easat-3404	411	9	,	,	PUNCT
easat-3404	411	10	morán	morán	NOUN
easat-3404	411	11	-	-	PUNCT
easat-3404	411	12	fernández	fernández	PROPN
easat-3404	411	13	,	,	PUNCT
easat-3404	411	14	l.	l.	PROPN
easat-3404	411	15	,	,	PUNCT
easat-3404	411	16	cancela	cancela	PROPN
easat-3404	411	17	,	,	PUNCT
easat-3404	411	18	b.	b.	PROPN
easat-3404	411	19	,	,	PUNCT
easat-3404	411	20	&	&	CCONJ
easat-3404	411	21	alonso	alonso	PROPN
easat-3404	411	22	-	-	PUNCT
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easat-3404	411	24	,	,	PUNCT
easat-3404	411	25	a.	a.	NOUN
easat-3404	411	26	(	(	PUNCT
easat-3404	411	27	2024	2024	NUM
easat-3404	411	28	)	)	PUNCT
easat-3404	411	29	.	.	PUNCT
easat-3404	412	1	a	a	DET
easat-3404	412	2	review	review	NOUN
easat-3404	412	3	of	of	ADP
easat-3404	412	4	green	green	ADJ
easat-3404	412	5	artificial	artificial	ADJ
easat-3404	412	6	intelligence	intelligence	NOUN
easat-3404	412	7	:	:	PUNCT
easat-3404	412	8	towards	towards	ADP
easat-3404	412	9	a	a	DET
easat-3404	412	10	more	more	ADV
easat-3404	412	11	sustainable	sustainable	ADJ
easat-3404	412	12	future	future	NOUN
easat-3404	412	13	.	.	PUNCT
easat-3404	413	1	neurocomputing	neurocomputing	NOUN
easat-3404	413	2	,	,	PUNCT
easat-3404	413	3	599	599	NUM
easat-3404	413	4	,	,	PUNCT
easat-3404	413	5	128096	128096	NUM
easat-3404	413	6	.	.	PUNCT
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easat-3404	415	2	24	24	NUM
easat-3404	415	3	]	]	PUNCT
easat-3404	415	4	chintalapati	chintalapati	NOUN
easat-3404	415	5	,	,	PUNCT
easat-3404	415	6	p.	p.	NOUN
easat-3404	415	7	,	,	PUNCT
easat-3404	415	8	&	&	CCONJ
easat-3404	415	9	pandey	pandey	PROPN
easat-3404	415	10	,	,	PUNCT
easat-3404	415	11	p.	p.	NOUN
easat-3404	415	12	(	(	PUNCT
easat-3404	415	13	2022	2022	NUM
easat-3404	415	14	)	)	PUNCT
easat-3404	415	15	.	.	PUNCT
easat-3404	416	1	the	the	DET
easat-3404	416	2	role	role	NOUN
easat-3404	416	3	and	and	CCONJ
easat-3404	416	4	impact	impact	NOUN
easat-3404	416	5	of	of	ADP
easat-3404	416	6	artificial	artificial	ADJ
easat-3404	416	7	intelligence	intelligence	NOUN
easat-3404	416	8	in	in	ADP
easat-3404	416	9	contemporary	contemporary	ADJ
easat-3404	416	10	marketing	marketing	NOUN
easat-3404	416	11	.	.	PUNCT
easat-3404	417	1	international	international	ADJ
easat-3404	417	2	journal	journal	PROPN
easat-3404	417	3	of	of	ADP
easat-3404	417	4	information	information	NOUN
easat-3404	417	5	management	management	NOUN
easat-3404	417	6	,	,	PUNCT
easat-3404	417	7	58	58	NUM
easat-3404	417	8	,	,	PUNCT
easat-3404	417	9	101234	101234	NUM
easat-3404	417	10	.	.	PUNCT
easat-3404	418	1	https://doi.org/10.1016/j.ijinfomgt.2021.101234	https://doi.org/10.1016/j.ijinfomgt.2021.101234	ADJ
easat-3404	418	2	[	[	X
easat-3404	418	3	25	25	NUM
easat-3404	418	4	]	]	PUNCT
easat-3404	418	5	coccia	coccia	NOUN
easat-3404	418	6	,	,	PUNCT
easat-3404	418	7	m.	m.	NOUN
easat-3404	418	8	(	(	PUNCT
easat-3404	418	9	2024	2024	NUM
easat-3404	418	10	)	)	PUNCT
easat-3404	418	11	.	.	PUNCT
easat-3404	419	1	converging	converge	VERB
easat-3404	419	2	artificial	artificial	ADJ
easat-3404	419	3	intelligence	intelligence	NOUN
easat-3404	419	4	and	and	CCONJ
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easat-3404	419	6	technologies	technology	NOUN
easat-3404	419	7	:	:	PUNCT
easat-3404	419	8	accelerated	accelerate	VERB
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easat-3404	419	10	effects	effect	NOUN
easat-3404	419	11	in	in	ADP
easat-3404	419	12	technological	technological	ADJ
easat-3404	419	13	evolution	evolution	NOUN
easat-3404	419	14	.	.	PUNCT
easat-3404	420	1	technologies	technology	NOUN
easat-3404	420	2	,	,	PUNCT
easat-3404	420	3	12(5	12(5	NUM
easat-3404	420	4	)	)	PUNCT
easat-3404	420	5	,	,	PUNCT
easat-3404	420	6	article	article	NOUN
easat-3404	420	7	5	5	NUM
easat-3404	420	8	.	.	PUNCT
easat-3404	421	1	https://doi.org/10.3390/technologies12050066	https://doi.org/10.3390/technologies12050066	PROPN
easat-3404	421	2	[	[	X
easat-3404	421	3	26	26	NUM
easat-3404	421	4	]	]	X
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easat-3404	421	6	,	,	PUNCT
easat-3404	421	7	d.	d.	PROPN
easat-3404	421	8	,	,	PUNCT
easat-3404	421	9	&	&	CCONJ
easat-3404	421	10	popescu	popescu	PROPN
easat-3404	421	11	,	,	PUNCT
easat-3404	421	12	m.	m.	NOUN
easat-3404	421	13	a.	a.	PROPN
easat-3404	421	14	(	(	PUNCT
easat-3404	421	15	2019	2019	NUM
easat-3404	421	16	)	)	PUNCT
easat-3404	421	17	.	.	PUNCT
easat-3404	422	1	artificial	artificial	ADJ
easat-3404	422	2	intelligence	intelligence	NOUN
easat-3404	422	3	solutions	solution	NOUN
easat-3404	422	4	for	for	ADP
easat-3404	422	5	digital	digital	ADJ
easat-3404	422	6	marketing	marketing	NOUN
easat-3404	422	7	.	.	PUNCT
easat-3404	423	1	procedia	procedia	PROPN
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easat-3404	423	3	,	,	PUNCT
easat-3404	423	4	46	46	NUM
easat-3404	423	5	,	,	PUNCT
easat-3404	423	6	630–636	630–636	NUM
easat-3404	423	7	.	.	PUNCT
easat-3404	424	1	https://doi.org/10.1016/j.promfg.2020.03.090	https://doi.org/10.1016/j.promfg.2020.03.090	PRON
easat-3404	424	2	[	[	X
easat-3404	424	3	27	27	NUM
easat-3404	424	4	]	]	X
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easat-3404	424	7	d.	d.	PROPN
easat-3404	424	8	,	,	PUNCT
easat-3404	424	9	&	&	CCONJ
easat-3404	424	10	popescu	popescu	PROPN
easat-3404	424	11	,	,	PUNCT
easat-3404	424	12	m.	m.	NOUN
easat-3404	424	13	a.	a.	NOUN
easat-3404	424	14	(	(	PUNCT
easat-3404	424	15	2020	2020	NUM
easat-3404	424	16	)	)	PUNCT
easat-3404	424	17	.	.	PUNCT
easat-3404	425	1	artificial	artificial	ADJ
easat-3404	425	2	intelligence	intelligence	NOUN
easat-3404	425	3	solutions	solution	NOUN
easat-3404	425	4	for	for	ADP
easat-3404	425	5	digital	digital	ADJ
easat-3404	425	6	marketing	marketing	NOUN
easat-3404	425	7	.	.	PUNCT
easat-3404	426	1	procedia	procedia	PROPN
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easat-3404	426	3	,	,	PUNCT
easat-3404	426	4	46	46	NUM
easat-3404	426	5	,	,	PUNCT
easat-3404	426	6	630–636	630–636	NUM
easat-3404	426	7	.	.	PUNCT
easat-3404	427	1	https://doi.org/10.1016/j.promfg.2020.03.090	https://doi.org/10.1016/j.promfg.2020.03.090	PRON
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easat-3404	427	3	28	28	NUM
easat-3404	427	4	]	]	X
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easat-3404	427	8	,	,	PUNCT
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easat-3404	427	10	,	,	PUNCT
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easat-3404	427	12	,	,	PUNCT
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easat-3404	427	14	,	,	PUNCT
easat-3404	427	15	t.	t.	PROPN
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easat-3404	427	17	,	,	PUNCT
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easat-3404	427	21	,	,	PUNCT
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easat-3404	427	23	,	,	PUNCT
easat-3404	427	24	a.	a.	PROPN
easat-3404	427	25	,	,	PUNCT
easat-3404	427	26	&	&	CCONJ
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easat-3404	427	29	s.	s.	PROPN
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easat-3404	427	34	.	.	PUNCT
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easat-3404	428	4	of	of	ADP
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easat-3404	428	6	intelligence	intelligence	NOUN
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easat-3404	428	8	in	in	ADP
easat-3404	428	9	marketing	marketing	NOUN
easat-3404	428	10	.	.	PUNCT
easat-3404	429	1	in	in	ADP
easat-3404	429	2	smart	smart	ADJ
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easat-3404	429	5	interactive	interactive	ADJ
easat-3404	429	6	marketing	marketing	NOUN
easat-3404	429	7	(	(	PUNCT
easat-3404	429	8	pp	pp	ADJ
easat-3404	429	9	.	.	PUNCT
easat-3404	429	10	120–144	120–144	NUM
easat-3404	429	11	)	)	PUNCT
easat-3404	429	12	.	.	PUNCT
easat-3404	430	1	igi	igi	PROPN
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easat-3404	430	3	.	.	PUNCT
easat-3404	431	1	https://doi.org/10.4018/979-8-3693-1339-8.ch008	https://doi.org/10.4018/979-8-3693-1339-8.ch008	PROPN
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easat-3404	432	2	29	29	NUM
easat-3404	432	3	]	]	X
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easat-3404	432	5	,	,	PUNCT
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easat-3404	432	7	k.	k.	PROPN
easat-3404	432	8	,	,	PUNCT
easat-3404	432	9	hughes	hughes	PROPN
easat-3404	432	10	,	,	PUNCT
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easat-3404	432	12	,	,	PUNCT
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easat-3404	432	14	,	,	PUNCT
easat-3404	432	15	e.	e.	PROPN
easat-3404	432	16	,	,	PUNCT
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easat-3404	432	18	,	,	PUNCT
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easat-3404	432	20	,	,	PUNCT
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easat-3404	432	22	,	,	PUNCT
easat-3404	432	23	c.	c.	PROPN
easat-3404	432	24	,	,	PUNCT
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easat-3404	432	26	,	,	PUNCT
easat-3404	432	27	t.	t.	PROPN
easat-3404	432	28	,	,	PUNCT
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easat-3404	432	30	&	&	CCONJ
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easat-3404	432	34	d.	d.	PROPN
easat-3404	432	35	(	(	PUNCT
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easat-3404	432	37	)	)	PUNCT
easat-3404	432	38	.	.	PUNCT
easat-3404	433	1	artificial	artificial	ADJ
easat-3404	433	2	intelligence	intelligence	NOUN
easat-3404	433	3	(	(	PUNCT
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easat-3404	433	5	):	):	PUNCT
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easat-3404	433	9	emerging	emerge	VERB
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easat-3404	433	11	,	,	PUNCT
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easat-3404	433	13	,	,	PUNCT
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easat-3404	433	18	,	,	PUNCT
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easat-3404	433	20	and	and	CCONJ
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easat-3404	434	2	journal	journal	PROPN
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easat-3404	434	4	information	information	NOUN
easat-3404	434	5	management	management	NOUN
easat-3404	434	6	,	,	PUNCT
easat-3404	434	7	57	57	NUM
easat-3404	434	8	,	,	PUNCT
easat-3404	434	9	101994	101994	NUM
easat-3404	434	10	.	.	PUNCT
easat-3404	435	1	https://doi.org/10.1016/j.ijinfomgt.2019.08.002	https://doi.org/10.1016/j.ijinfomgt.2019.08.002	NOUN
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easat-3404	435	3	30	30	NUM
easat-3404	435	4	]	]	X
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easat-3404	435	6	,	,	PUNCT
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easat-3404	435	8	r.	r.	PROPN
easat-3404	435	9	,	,	PUNCT
easat-3404	435	10	shikder	shikder	NOUN
easat-3404	435	11	,	,	PUNCT
easat-3404	435	12	f.	f.	PROPN
easat-3404	435	13	,	,	PUNCT
easat-3404	435	14	hasan	hasan	PROPN
easat-3404	435	15	,	,	PUNCT
easat-3404	435	16	m.	m.	PROPN
easat-3404	435	17	h.	h.	PROPN
easat-3404	435	18	,	,	PUNCT
easat-3404	435	19	islam	islam	PROPN
easat-3404	435	20	,	,	PUNCT
easat-3404	435	21	m.	m.	NOUN
easat-3404	435	22	m.	m.	NOUN
easat-3404	435	23	,	,	PUNCT
easat-3404	435	24	&	&	CCONJ
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easat-3404	435	26	,	,	PUNCT
easat-3404	435	27	u.	u.	PROPN
easat-3404	435	28	k.	k.	PROPN
easat-3404	435	29	(	(	PUNCT
easat-3404	435	30	2024	2024	NUM
easat-3404	435	31	)	)	PUNCT
easat-3404	435	32	.	.	PUNCT
easat-3404	436	1	examining	examine	VERB
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easat-3404	436	5	artificial	artificial	ADJ
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easat-3404	436	10	(	(	PUNCT
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easat-3404	436	17	preventing	prevent	VERB
easat-3404	436	18	prospective	prospective	ADJ
easat-3404	436	19	solutions	solution	NOUN
easat-3404	436	20	in	in	ADP
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easat-3404	437	1	international	international	ADJ
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easat-3404	437	3	,	,	PUNCT
easat-3404	437	4	5(10	5(10	NUM
easat-3404	437	5	)	)	PUNCT
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easat-3404	437	7	4766	4766	NUM
easat-3404	437	8	-	-	SYM
easat-3404	437	9	4782	4782	NUM
easat-3404	437	10	.	.	PUNCT
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easat-3404	438	1	[	[	X
easat-3404	438	2	31	31	NUM
easat-3404	438	3	]	]	PUNCT
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easat-3404	438	12	sopna	sopna	PROPN
easat-3404	438	13	,	,	PUNCT
easat-3404	438	14	p.	p.	NOUN
easat-3404	438	15	,	,	PUNCT
easat-3404	438	16	umamaheswari	umamaheswari	ADJ
easat-3404	438	17	,	,	PUNCT
easat-3404	438	18	m.	m.	NOUN
easat-3404	438	19	,	,	PUNCT
easat-3404	438	20	&	&	CCONJ
easat-3404	438	21	dhinakaran	dhinakaran	PROPN
easat-3404	438	22	,	,	PUNCT
easat-3404	438	23	d.	d.	PROPN
easat-3404	438	24	(	(	PUNCT
easat-3404	438	25	2024	2024	NUM
easat-3404	438	26	)	)	PUNCT
easat-3404	438	27	.	.	PUNCT
easat-3404	439	1	migration	migration	NOUN
easat-3404	439	2	letters	letter	NOUN
easat-3404	439	3	role	role	NOUN
easat-3404	439	4	of	of	ADP
easat-3404	439	5	artificial	artificial	ADJ
easat-3404	439	6	intelligence	intelligence	NOUN
easat-3404	439	7	in	in	ADP
easat-3404	439	8	marketing	marketing	NOUN
easat-3404	439	9	strategies	strategy	NOUN
easat-3404	439	10	and	and	CCONJ
easat-3404	439	11	performance	performance	NOUN
easat-3404	439	12	.	.	PUNCT
easat-3404	440	1	migration	migration	NOUN
easat-3404	440	2	letters	letter	NOUN
easat-3404	440	3	,	,	PUNCT
easat-3404	440	4	21	21	NUM
easat-3404	440	5	,	,	PUNCT
easat-3404	440	6	1589–1599	1589–1599	NUM
easat-3404	440	7	.	.	PUNCT
easat-3404	441	1	[	[	X
easat-3404	441	2	32	32	NUM
easat-3404	441	3	]	]	PUNCT
easat-3404	441	4	girsawale	girsawale	NOUN
easat-3404	441	5	,	,	PUNCT
easat-3404	441	6	k.	k.	PROPN
easat-3404	441	7	n.	n.	PROPN
easat-3404	441	8	,	,	PUNCT
easat-3404	441	9	mandavgade	mandavgade	PROPN
easat-3404	441	10	,	,	PUNCT
easat-3404	441	11	r.	r.	PROPN
easat-3404	441	12	v.	v.	PROPN
easat-3404	441	13	,	,	PUNCT
easat-3404	441	14	sonkusare	sonkusare	ADJ
easat-3404	441	15	,	,	PUNCT
easat-3404	441	16	v.	v.	PROPN
easat-3404	441	17	,	,	PUNCT
easat-3404	441	18	&	&	CCONJ
easat-3404	441	19	jambhulkar	jambhulkar	PROPN
easat-3404	441	20	,	,	PUNCT
easat-3404	441	21	m.	m.	PROPN
easat-3404	441	22	k.	k.	PROPN
easat-3404	441	23	(	(	PUNCT
easat-3404	441	24	2024	2024	NUM
easat-3404	441	25	)	)	PUNCT
easat-3404	441	26	.	.	PUNCT
easat-3404	442	1	the	the	DET
easat-3404	442	2	power	power	NOUN
easat-3404	442	3	of	of	ADP
easat-3404	442	4	artificial	artificial	ADJ
easat-3404	442	5	intelligence	intelligence	NOUN
easat-3404	442	6	in	in	ADP
easat-3404	442	7	digital	digital	ADJ
easat-3404	442	8	marketing	marketing	NOUN
easat-3404	442	9	.	.	PUNCT
easat-3404	443	1	international	international	ADJ
easat-3404	443	2	journal	journal	NOUN
easat-3404	443	3	of	of	ADP
easat-3404	443	4	advanced	advanced	ADJ
easat-3404	443	5	research	research	NOUN
easat-3404	443	6	in	in	ADP
easat-3404	443	7	science	science	NOUN
easat-3404	443	8	,	,	PUNCT
easat-3404	443	9	communication	communication	NOUN
easat-3404	443	10	and	and	CCONJ
easat-3404	443	11	technology	technology	NOUN
easat-3404	443	12	,	,	PUNCT
easat-3404	443	13	4(1	4(1	NOUN
easat-3404	443	14	)	)	PUNCT
easat-3404	443	15	.	.	PUNCT
easat-3404	444	1	https://doi.org/10.48175/ijarsct-18038	https://doi.org/10.48175/ijarsct-18038	PROPN
easat-3404	444	2	[	[	X
easat-3404	444	3	33	33	NUM
easat-3404	444	4	]	]	PUNCT
easat-3404	444	5	gusenbauer	gusenbauer	NOUN
easat-3404	444	6	,	,	PUNCT
easat-3404	444	7	m.	m.	NOUN
easat-3404	444	8	,	,	PUNCT
easat-3404	444	9	&	&	CCONJ
easat-3404	444	10	haddaway	haddaway	PROPN
easat-3404	444	11	,	,	PUNCT
easat-3404	444	12	n.	n.	PROPN
easat-3404	444	13	r.	r.	PROPN
easat-3404	444	14	(	(	PUNCT
easat-3404	444	15	2020	2020	NUM
easat-3404	444	16	)	)	PUNCT
easat-3404	444	17	.	.	PUNCT
easat-3404	445	1	which	which	DET
easat-3404	445	2	academic	academic	ADJ
easat-3404	445	3	search	search	NOUN
easat-3404	445	4	systems	system	NOUN
easat-3404	445	5	are	be	AUX
easat-3404	445	6	suitable	suitable	ADJ
easat-3404	445	7	for	for	ADP
easat-3404	445	8	systematic	systematic	ADJ
easat-3404	445	9	reviews	review	NOUN
easat-3404	445	10	or	or	CCONJ
easat-3404	445	11	meta‐analyses	meta‐analyse	NOUN
easat-3404	445	12	?	?	PUNCT
easat-3404	446	1	evaluating	evaluate	VERB
easat-3404	446	2	retrieval	retrieval	ADJ
easat-3404	446	3	qualities	quality	NOUN
easat-3404	446	4	of	of	ADP
easat-3404	446	5	google	google	PROPN
easat-3404	446	6	scholar	scholar	NOUN
easat-3404	446	7	,	,	PUNCT
easat-3404	446	8	pubmed	pubmed	PROPN
easat-3404	446	9	,	,	PUNCT
easat-3404	446	10	and	and	CCONJ
easat-3404	446	11	26	26	NUM
easat-3404	446	12	other	other	ADJ
easat-3404	446	13	resources	resource	NOUN
easat-3404	446	14	.	.	PUNCT
easat-3404	447	1	research	research	NOUN
easat-3404	447	2	synthesis	synthesis	NOUN
easat-3404	447	3	methods	method	NOUN
easat-3404	447	4	,	,	PUNCT
easat-3404	447	5	11(2	11(2	NOUN
easat-3404	447	6	)	)	PUNCT
easat-3404	447	7	,	,	PUNCT
easat-3404	447	8	181	181	NUM
easat-3404	447	9	-	-	SYM
easat-3404	447	10	217	217	NUM
easat-3404	447	11	.	.	PUNCT
easat-3404	448	1	https://doi.org/10.1002/jrsm.1378	https://doi.org/10.1002/jrsm.1378	X
easat-3404	449	1	[	[	X
easat-3404	449	2	34	34	NUM
easat-3404	449	3	]	]	X
easat-3404	449	4	haddaway	haddaway	PROPN
easat-3404	449	5	,	,	PUNCT
easat-3404	449	6	n.	n.	PROPN
easat-3404	449	7	r.	r.	PROPN
easat-3404	449	8	,	,	PUNCT
easat-3404	449	9	page	page	NOUN
easat-3404	449	10	,	,	PUNCT
easat-3404	449	11	m.	m.	NOUN
easat-3404	449	12	j.	j.	PROPN
easat-3404	449	13	,	,	PUNCT
easat-3404	449	14	pritchard	pritchard	PROPN
easat-3404	449	15	,	,	PUNCT
easat-3404	449	16	c.	c.	PROPN
easat-3404	449	17	c.	c.	PROPN
easat-3404	449	18	,	,	PUNCT
easat-3404	449	19	&	&	CCONJ
easat-3404	449	20	mcguinness	mcguinness	PROPN
easat-3404	449	21	,	,	PUNCT
easat-3404	449	22	l.	l.	PROPN
easat-3404	449	23	a.	a.	PROPN
easat-3404	449	24	(	(	PUNCT
easat-3404	449	25	2022	2022	NUM
easat-3404	449	26	)	)	PUNCT
easat-3404	449	27	.	.	PUNCT
easat-3404	450	1	prisma2020	prisma2020	NOUN
easat-3404	450	2	:	:	PUNCT
easat-3404	450	3	an	an	DET
easat-3404	450	4	r	r	NOUN
easat-3404	450	5	package	package	NOUN
easat-3404	450	6	and	and	CCONJ
easat-3404	450	7	shiny	shiny	ADJ
easat-3404	450	8	app	app	NOUN
easat-3404	450	9	for	for	ADP
easat-3404	450	10	producing	produce	VERB
easat-3404	450	11	prisma	prisma	NOUN
easat-3404	450	12	2020‐compliant	2020‐compliant	ADJ
easat-3404	450	13	flow	flow	NOUN
easat-3404	450	14	diagrams	diagram	NOUN
easat-3404	450	15	,	,	PUNCT
easat-3404	450	16	with	with	ADP
easat-3404	450	17	interactivity	interactivity	NOUN
easat-3404	450	18	for	for	ADP
easat-3404	450	19	optimized	optimize	VERB
easat-3404	450	20	digital	digital	ADJ
easat-3404	450	21	transparency	transparency	NOUN
easat-3404	450	22	and	and	CCONJ
easat-3404	450	23	open	open	ADJ
easat-3404	450	24	synthesis	synthesis	NOUN
easat-3404	450	25	.	.	PUNCT
easat-3404	451	1	campbell	campbell	PROPN
easat-3404	451	2	systematic	systematic	ADJ
easat-3404	451	3	reviews	review	NOUN
easat-3404	451	4	,	,	PUNCT
easat-3404	451	5	18(2	18(2	NUM
easat-3404	451	6	)	)	PUNCT
easat-3404	451	7	,	,	PUNCT
easat-3404	451	8	article	article	NOUN
easat-3404	451	9	e1230	e1230	PROPN
easat-3404	451	10	.	.	PUNCT
easat-3404	452	1	https://doi.org/10.1002/cl2.1230	https://doi.org/10.1002/cl2.1230	PROPN
easat-3404	453	1	[	[	X
easat-3404	453	2	35	35	NUM
easat-3404	453	3	]	]	PUNCT
easat-3404	453	4	haleem	haleem	PROPN
easat-3404	453	5	,	,	PUNCT
easat-3404	453	6	a.	a.	PROPN
easat-3404	453	7	,	,	PUNCT
easat-3404	453	8	javaid	javaid	NOUN
easat-3404	453	9	,	,	PUNCT
easat-3404	453	10	m.	m.	NOUN
easat-3404	453	11	,	,	PUNCT
easat-3404	453	12	qadri	qadri	PROPN
easat-3404	453	13	,	,	PUNCT
easat-3404	453	14	m.	m.	NOUN
easat-3404	453	15	a.	a.	PROPN
easat-3404	453	16	,	,	PUNCT
easat-3404	453	17	singh	singh	PROPN
easat-3404	453	18	,	,	PUNCT
easat-3404	453	19	r.	r.	PROPN
easat-3404	453	20	p.	p.	PROPN
easat-3404	453	21	,	,	PUNCT
easat-3404	453	22	&	&	CCONJ
easat-3404	453	23	suman	suman	PROPN
easat-3404	453	24	,	,	PUNCT
easat-3404	453	25	r.	r.	PROPN
easat-3404	453	26	(	(	PUNCT
easat-3404	453	27	2022	2022	NUM
easat-3404	453	28	)	)	PUNCT
easat-3404	453	29	.	.	PUNCT
easat-3404	454	1	artificial	artificial	ADJ
easat-3404	454	2	intelligence	intelligence	NOUN
easat-3404	454	3	applications	application	NOUN
easat-3404	454	4	for	for	ADP
easat-3404	454	5	marketing	marketing	NOUN
easat-3404	454	6	:	:	PUNCT
easat-3404	454	7	a	a	DET
easat-3404	454	8	literature	literature	NOUN
easat-3404	454	9	-	-	PUNCT
easat-3404	454	10	based	base	VERB
easat-3404	454	11	study	study	NOUN
easat-3404	454	12	.	.	PUNCT
easat-3404	455	1	international	international	ADJ
easat-3404	455	2	journal	journal	NOUN
easat-3404	455	3	of	of	ADP
easat-3404	455	4	intelligent	intelligent	ADJ
easat-3404	455	5	networks	network	NOUN
easat-3404	455	6	,	,	PUNCT
easat-3404	455	7	3	3	NUM
easat-3404	455	8	,	,	PUNCT
easat-3404	455	9	119–132	119–132	NUM
easat-3404	455	10	.	.	PUNCT
easat-3404	456	1	https://doi.org/10.1016/j.ijin.2022.08.005	https://doi.org/10.1016/j.ijin.2022.08.005	NUM
easat-3404	456	2	[	[	X
easat-3404	456	3	36	36	NUM
easat-3404	456	4	]	]	PUNCT
easat-3404	456	5	haleem	haleem	PROPN
easat-3404	456	6	,	,	PUNCT
easat-3404	456	7	a.	a.	PROPN
easat-3404	456	8	,	,	PUNCT
easat-3404	456	9	javaid	javaid	NOUN
easat-3404	456	10	,	,	PUNCT
easat-3404	456	11	m.	m.	NOUN
easat-3404	456	12	,	,	PUNCT
easat-3404	456	13	qadri	qadri	PROPN
easat-3404	456	14	,	,	PUNCT
easat-3404	456	15	m.	m.	NOUN
easat-3404	456	16	a.	a.	PROPN
easat-3404	456	17	,	,	PUNCT
easat-3404	456	18	singh	singh	PROPN
easat-3404	456	19	,	,	PUNCT
easat-3404	456	20	r.	r.	PROPN
easat-3404	456	21	p.	p.	PROPN
easat-3404	456	22	,	,	PUNCT
easat-3404	456	23	&	&	CCONJ
easat-3404	456	24	suman	suman	PROPN
easat-3404	456	25	,	,	PUNCT
easat-3404	456	26	r.	r.	PROPN
easat-3404	456	27	(	(	PUNCT
easat-3404	456	28	2022	2022	NUM
easat-3404	456	29	)	)	PUNCT
easat-3404	456	30	.	.	PUNCT
easat-3404	457	1	artificial	artificial	ADJ
easat-3404	457	2	intelligence	intelligence	NOUN
easat-3404	457	3	applications	application	NOUN
easat-3404	457	4	for	for	ADP
easat-3404	457	5	marketing	marketing	NOUN
easat-3404	457	6	:	:	PUNCT
easat-3404	457	7	a	a	DET
easat-3404	457	8	literature	literature	NOUN
easat-3404	457	9	-	-	PUNCT
easat-3404	457	10	based	base	VERB
easat-3404	457	11	study	study	NOUN
easat-3404	457	12	.	.	PUNCT
easat-3404	458	1	*	*	PUNCT
easat-3404	458	2	international	international	ADJ
easat-3404	458	3	journal	journal	NOUN
easat-3404	458	4	of	of	ADP
easat-3404	458	5	intelligent	intelligent	ADJ
easat-3404	458	6	networks	network	NOUN
easat-3404	458	7	,	,	PUNCT
easat-3404	458	8	3	3	PROPN
easat-3404	458	9	*	*	NUM
easat-3404	458	10	,	,	PUNCT
easat-3404	458	11	119–132	119–132	NUM
easat-3404	458	12	.	.	PUNCT
easat-3404	459	1	https://doi.org/10.1016/j.ijin.2022.08.005	https://doi.org/10.1016/j.ijin.2022.08.005	PUNCT
easat-3404	459	2	[	[	X
easat-3404	459	3	37	37	NUM
easat-3404	459	4	]	]	X
easat-3404	459	5	halid	halid	PROPN
easat-3404	459	6	,	,	PUNCT
easat-3404	459	7	h.	h.	PROPN
easat-3404	459	8	,	,	PUNCT
easat-3404	459	9	ravesangar	ravesangar	NOUN
easat-3404	459	10	,	,	PUNCT
easat-3404	459	11	k.	k.	PROPN
easat-3404	459	12	,	,	PUNCT
easat-3404	459	13	mahadzir	mahadzir	PROPN
easat-3404	459	14	,	,	PUNCT
easat-3404	459	15	s.	s.	PROPN
easat-3404	459	16	l.	l.	PROPN
easat-3404	459	17	,	,	PUNCT
easat-3404	459	18	&	&	CCONJ
easat-3404	459	19	halim	halim	PROPN
easat-3404	459	20	,	,	PUNCT
easat-3404	459	21	s.	s.	PROPN
easat-3404	459	22	n.	n.	PROPN
easat-3404	459	23	a.	a.	PROPN
easat-3404	459	24	(	(	PUNCT
easat-3404	459	25	2024	2024	NUM
easat-3404	459	26	)	)	PUNCT
easat-3404	459	27	.	.	PUNCT
easat-3404	460	1	artificial	artificial	ADJ
easat-3404	460	2	intelligence	intelligence	NOUN
easat-3404	460	3	(	(	PUNCT
easat-3404	460	4	ai	ai	NOUN
easat-3404	460	5	)	)	PUNCT
easat-3404	460	6	in	in	ADP
easat-3404	460	7	human	human	ADJ
easat-3404	460	8	resource	resource	NOUN
easat-3404	460	9	management	management	NOUN
easat-3404	460	10	(	(	PUNCT
easat-3404	460	11	hrm	hrm	PROPN
easat-3404	460	12	)	)	PUNCT
easat-3404	460	13	.	.	PUNCT
easat-3404	461	1	in	in	ADP
easat-3404	461	2	c.	c.	PROPN
easat-3404	461	3	machado	machado	PROPN
easat-3404	461	4	(	(	PUNCT
easat-3404	461	5	ed	ed	NOUN
easat-3404	461	6	.	.	PUNCT
easat-3404	461	7	)	)	PUNCT
easat-3404	461	8	,	,	PUNCT
easat-3404	461	9	building	build	VERB
easat-3404	461	10	the	the	DET
easat-3404	461	11	future	future	NOUN
easat-3404	461	12	with	with	ADP
easat-3404	461	13	human	human	ADJ
easat-3404	461	14	resource	resource	NOUN
easat-3404	461	15	management	management	NOUN
easat-3404	461	16	(	(	PUNCT
easat-3404	461	17	pp	pp	ADJ
easat-3404	461	18	.	.	PUNCT
easat-3404	461	19	37–70	37–70	NUM
easat-3404	461	20	)	)	PUNCT
easat-3404	461	21	.	.	PUNCT
easat-3404	462	1	springer	springer	NOUN
easat-3404	462	2	international	international	ADJ
easat-3404	462	3	publishing	publishing	NOUN
easat-3404	462	4	.	.	PUNCT
easat-3404	463	1	https://doi.org/10.1007/978-3-031-52811-8_2	https://doi.org/10.1007/978-3-031-52811-8_2	X
easat-3404	464	1	[	[	X
easat-3404	464	2	38	38	NUM
easat-3404	464	3	]	]	X
easat-3404	464	4	hasan	hasan	PROPN
easat-3404	464	5	,	,	PUNCT
easat-3404	464	6	m.	m.	PROPN
easat-3404	464	7	r.	r.	PROPN
easat-3404	464	8	,	,	PUNCT
easat-3404	464	9	islam	islam	PROPN
easat-3404	464	10	,	,	PUNCT
easat-3404	464	11	m.	m.	NOUN
easat-3404	464	12	z.	z.	PROPN
easat-3404	464	13	,	,	PUNCT
easat-3404	464	14	sumon	sumon	PROPN
easat-3404	464	15	,	,	PUNCT
easat-3404	464	16	m.	m.	PROPN
easat-3404	464	17	f.	f.	PROPN
easat-3404	464	18	i.	i.	PROPN
easat-3404	464	19	,	,	PUNCT
easat-3404	464	20	osiujjaman	osiujjaman	NOUN
easat-3404	464	21	,	,	PUNCT
easat-3404	464	22	m.	m.	NOUN
easat-3404	464	23	,	,	PUNCT
easat-3404	464	24	debnath	debnath	NOUN
easat-3404	464	25	,	,	PUNCT
easat-3404	464	26	p.	p.	NOUN
easat-3404	464	27	,	,	PUNCT
easat-3404	464	28	&	&	CCONJ
easat-3404	464	29	pant	pant	PROPN
easat-3404	464	30	,	,	PUNCT
easat-3404	464	31	l.	l.	PROPN
easat-3404	464	32	(	(	PUNCT
easat-3404	464	33	2024	2024	NUM
easat-3404	464	34	)	)	PUNCT
easat-3404	464	35	.	.	PUNCT
easat-3404	465	1	integrating	integrate	VERB
easat-3404	465	2	artificial	artificial	ADJ
easat-3404	465	3	intelligence	intelligence	NOUN
easat-3404	465	4	and	and	CCONJ
easat-3404	465	5	predictive	predictive	ADJ
easat-3404	465	6	analytics	analytic	NOUN
easat-3404	465	7	in	in	ADP
easat-3404	465	8	supply	supply	NOUN
easat-3404	465	9	chain	chain	NOUN
easat-3404	465	10	management	management	NOUN
easat-3404	465	11	to	to	PART
easat-3404	465	12	minimize	minimize	VERB
easat-3404	465	13	carbon	carbon	NOUN
easat-3404	465	14	footprint	footprint	NOUN
easat-3404	465	15	and	and	CCONJ
easat-3404	465	16	enhance	enhance	VERB
easat-3404	465	17	business	business	NOUN
easat-3404	465	18	growth	growth	NOUN
easat-3404	465	19	in	in	ADP
easat-3404	465	20	the	the	DET
easat-3404	465	21	usa	usa	PROPN
easat-3404	465	22	.	.	PROPN
easat-3404	465	23	journal	journal	PROPN
easat-3404	465	24	of	of	ADP
easat-3404	465	25	business	business	NOUN
easat-3404	465	26	and	and	CCONJ
easat-3404	465	27	management	management	NOUN
easat-3404	465	28	studies	study	NOUN
easat-3404	465	29	,	,	PUNCT
easat-3404	465	30	6(4	6(4	NOUN
easat-3404	465	31	)	)	PUNCT
easat-3404	465	32	,	,	PUNCT
easat-3404	465	33	article	article	NOUN
easat-3404	465	34	4	4	NUM
easat-3404	465	35	.	.	PUNCT
easat-3404	466	1	https://doi.org/10.32996/jbms.2024.6.4.17	https://doi.org/10.32996/jbms.2024.6.4.17	PROPN
easat-3404	466	2	[	[	X
easat-3404	466	3	39	39	NUM
easat-3404	466	4	]	]	PUNCT
easat-3404	466	5	hlongwane	hlongwane	PROPN
easat-3404	466	6	,	,	PUNCT
easat-3404	466	7	j.	j.	PROPN
easat-3404	466	8	,	,	PUNCT
easat-3404	466	9	shava	shava	NOUN
easat-3404	466	10	,	,	PUNCT
easat-3404	466	11	george	george	PROPN
easat-3404	466	12	.	.	PUNCT
easat-3404	467	1	n.	n.	PROPN
easat-3404	467	2	,	,	PUNCT
easat-3404	467	3	mangena	mangena	NOUN
easat-3404	467	4	,	,	PUNCT
easat-3404	467	5	a.	a.	NOUN
easat-3404	467	6	,	,	PUNCT
easat-3404	467	7	&	&	CCONJ
easat-3404	467	8	muzari	muzari	PROPN
easat-3404	467	9	,	,	PUNCT
easat-3404	467	10	t.	t.	PROPN
easat-3404	467	11	(	(	PUNCT
easat-3404	467	12	2024	2024	NUM
easat-3404	467	13	)	)	PUNCT
easat-3404	467	14	.	.	PUNCT
easat-3404	468	1	towards	towards	ADP
easat-3404	468	2	the	the	DET
easat-3404	468	3	integration	integration	NOUN
easat-3404	468	4	of	of	ADP
easat-3404	468	5	artificial	artificial	ADJ
easat-3404	468	6	intelligence	intelligence	NOUN
easat-3404	468	7	in	in	ADP
easat-3404	468	8	higher	high	ADJ
easat-3404	468	9	education	education	NOUN
easat-3404	468	10	,	,	PUNCT
easat-3404	468	11	challenges	challenge	NOUN
easat-3404	468	12	and	and	CCONJ
easat-3404	468	13	opportunities	opportunity	NOUN
easat-3404	468	14	:	:	PUNCT
easat-3404	468	15	the	the	DET
easat-3404	468	16	african	african	ADJ
easat-3404	468	17	context	context	NOUN
easat-3404	468	18	,	,	PUNCT
easat-3404	468	19	a	a	DET
easat-3404	468	20	case	case	NOUN
easat-3404	468	21	of	of	ADP
easat-3404	468	22	zimbabwe	zimbabwe	PROPN
easat-3404	468	23	.	.	PUNCT
easat-3404	469	1	international	international	ADJ
easat-3404	469	2	journal	journal	PROPN
easat-3404	469	3	of	of	ADP
easat-3404	469	4	research	research	NOUN
easat-3404	469	5	and	and	CCONJ
easat-3404	469	6	innovation	innovation	NOUN
easat-3404	469	7	in	in	ADP
easat-3404	469	8	social	social	ADJ
easat-3404	469	9	science	science	NOUN
easat-3404	469	10	,	,	PUNCT
easat-3404	469	11	viii(iiis	viii(iiis	PROPN
easat-3404	469	12	)	)	PUNCT
easat-3404	469	13	,	,	PUNCT
easat-3404	469	14	417–435	417–435	NUM
easat-3404	469	15	.	.	PUNCT
easat-3404	470	1	https://doi.org/10.47772/ijriss.2024.803028s	https://doi.org/10.47772/ijriss.2024.803028s	PROPN
easat-3404	470	2	[	[	PUNCT
easat-3404	470	3	40	40	NUM
easat-3404	470	4	]	]	X
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easat-3404	470	6	,	,	PUNCT
easat-3404	470	7	f.	f.	PROPN
easat-3404	470	8	,	,	PUNCT
easat-3404	470	9	ahmed	ahmed	PROPN
easat-3404	470	10	,	,	PUNCT
easat-3404	470	11	g.	g.	PROPN
easat-3404	470	12	m.	m.	PROPN
easat-3404	470	13	s.	s.	PROPN
easat-3404	470	14	,	,	PUNCT
easat-3404	470	15	shuvo	shuvo	PROPN
easat-3404	470	16	,	,	PUNCT
easat-3404	471	1	s.	s.	PROPN
easat-3404	471	2	p.	p.	PROPN
easat-3404	471	3	p.	p.	PROPN
easat-3404	471	4	,	,	PUNCT
easat-3404	471	5	kona	kona	PROPN
easat-3404	471	6	,	,	PUNCT
easat-3404	471	7	a.	a.	NOUN
easat-3404	471	8	n.	n.	PROPN
easat-3404	471	9	,	,	PUNCT
easat-3404	471	10	raina	raina	PROPN
easat-3404	471	11	,	,	PUNCT
easat-3404	471	12	m.	m.	PROPN
easat-3404	471	13	u.	u.	PROPN
easat-3404	471	14	h.	h.	PROPN
easat-3404	471	15	,	,	PUNCT
easat-3404	471	16	&	&	CCONJ
easat-3404	471	17	shikder	shikder	PROPN
easat-3404	471	18	,	,	PUNCT
easat-3404	471	19	f.	f.	PROPN
easat-3404	471	20	(	(	PUNCT
easat-3404	471	21	2024	2024	NUM
easat-3404	471	22	)	)	PUNCT
easat-3404	471	23	.	.	PUNCT
easat-3404	472	1	unlocking	unlock	VERB
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easat-3404	472	3	intelligence	intelligence	NOUN
easat-3404	472	4	for	for	ADP
easat-3404	472	5	strategic	strategic	ADJ
easat-3404	472	6	market	market	NOUN
easat-3404	472	7	development	development	NOUN
easat-3404	472	8	and	and	CCONJ
easat-3404	472	9	business	business	NOUN
easat-3404	472	10	growth	growth	NOUN
easat-3404	472	11	:	:	PUNCT
easat-3404	472	12	innovations	innovation	NOUN
easat-3404	472	13	,	,	PUNCT
easat-3404	472	14	opportunities	opportunity	NOUN
easat-3404	472	15	,	,	PUNCT
easat-3404	472	16	and	and	CCONJ
easat-3404	472	17	future	future	ADJ
easat-3404	472	18	directions	direction	NOUN
easat-3404	472	19	.	.	PUNCT
easat-3404	473	1	edelweiss	edelweiss	PROPN
easat-3404	473	2	applied	apply	VERB
easat-3404	473	3	science	science	NOUN
easat-3404	473	4	and	and	CCONJ
easat-3404	473	5	technology	technology	NOUN
easat-3404	473	6	,	,	PUNCT
easat-3404	473	7	8(6	8(6	NUM
easat-3404	473	8	)	)	PUNCT
easat-3404	473	9	,	,	PUNCT
easat-3404	473	10	5825–5846	5825–5846	NUM
easat-3404	473	11	.	.	PUNCT
easat-3404	474	1	https://doi.org/10.55214/25768484.v8i6.3263	https://doi.org/10.55214/25768484.v8i6.3263	PRON
easat-3404	474	2	[	[	X
easat-3404	474	3	41	41	NUM
easat-3404	474	4	]	]	X
easat-3404	474	5	hossain	hossain	PROPN
easat-3404	474	6	,	,	PUNCT
easat-3404	474	7	f.	f.	PROPN
easat-3404	474	8	,	,	PUNCT
easat-3404	474	9	ahmed	ahmed	PROPN
easat-3404	474	10	,	,	PUNCT
easat-3404	474	11	g.	g.	PROPN
easat-3404	474	12	s.	s.	PROPN
easat-3404	474	13	,	,	PUNCT
easat-3404	474	14	shuvo	shuvo	PROPN
easat-3404	474	15	,	,	PUNCT
easat-3404	474	16	s.	s.	PROPN
easat-3404	475	1	p.	p.	PROPN
easat-3404	475	2	p.	p.	PROPN
easat-3404	475	3	,	,	PUNCT
easat-3404	475	4	kona	kona	PROPN
easat-3404	475	5	,	,	PUNCT
easat-3404	475	6	a.	a.	NOUN
easat-3404	475	7	n.	n.	PROPN
easat-3404	475	8	,	,	PUNCT
easat-3404	475	9	raina	raina	PROPN
easat-3404	475	10	,	,	PUNCT
easat-3404	475	11	m.	m.	PROPN
easat-3404	475	12	u.	u.	PROPN
easat-3404	475	13	h.	h.	PROPN
easat-3404	475	14	,	,	PUNCT
easat-3404	475	15	&	&	CCONJ
easat-3404	475	16	shikder	shikder	PROPN
easat-3404	475	17	,	,	PUNCT
easat-3404	475	18	f.	f.	PROPN
easat-3404	475	19	(	(	PUNCT
easat-3404	475	20	2024	2024	NUM
easat-3404	475	21	)	)	PUNCT
easat-3404	475	22	.	.	PUNCT
easat-3404	476	1	unlocking	unlock	VERB
easat-3404	476	2	artificial	artificial	ADJ
easat-3404	476	3	intelligence	intelligence	NOUN
easat-3404	476	4	for	for	ADP
easat-3404	476	5	strategic	strategic	ADJ
easat-3404	476	6	market	market	NOUN
easat-3404	476	7	development	development	NOUN
easat-3404	476	8	and	and	CCONJ
easat-3404	476	9	business	business	NOUN
easat-3404	476	10	growth	growth	NOUN
easat-3404	476	11	:	:	PUNCT
easat-3404	476	12	innovations	innovation	NOUN
easat-3404	476	13	,	,	PUNCT
easat-3404	476	14	opportunities	opportunity	NOUN
easat-3404	476	15	,	,	PUNCT
easat-3404	476	16	and	and	CCONJ
easat-3404	476	17	future	future	ADJ
easat-3404	476	18	directions	direction	NOUN
easat-3404	476	19	.	.	PUNCT
easat-3404	477	1	edelweiss	edelweiss	PROPN
easat-3404	477	2	applied	apply	VERB
easat-3404	477	3	science	science	NOUN
easat-3404	477	4	and	and	CCONJ
easat-3404	477	5	technology	technology	NOUN
easat-3404	477	6	,	,	PUNCT
easat-3404	477	7	8(6	8(6	NUM
easat-3404	477	8	)	)	PUNCT
easat-3404	477	9	,	,	PUNCT
easat-3404	477	10	5825	5825	NUM
easat-3404	477	11	-	-	SYM
easat-3404	477	12	5846	5846	NUM
easat-3404	477	13	.	.	PUNCT
easat-3404	478	1	https://doi.org/10.55214/25768484.v8i6.3263	https://doi.org/10.55214/25768484.v8i6.3263	PRON
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easat-3404	478	3	42	42	NUM
easat-3404	478	4	]	]	X
easat-3404	478	5	hossain	hossain	PROPN
easat-3404	478	6	,	,	PUNCT
easat-3404	478	7	r.	r.	PROPN
easat-3404	478	8	(	(	PUNCT
easat-3404	478	9	2024	2024	NUM
easat-3404	478	10	)	)	PUNCT
easat-3404	478	11	.	.	PUNCT
easat-3404	479	1	adopting	adopt	VERB
easat-3404	479	2	industry	industry	NOUN
easat-3404	479	3	4.0	4.0	NUM
easat-3404	479	4	:	:	PUNCT
easat-3404	479	5	a	a	DET
easat-3404	479	6	strategic	strategic	ADJ
easat-3404	479	7	solution	solution	NOUN
easat-3404	479	8	for	for	ADP
easat-3404	479	9	transforming	transform	VERB
easat-3404	479	10	smart	smart	ADJ
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easat-3404	479	12	:	:	PUNCT
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easat-3404	479	14	connections	connection	NOUN
easat-3404	479	15	,	,	PUNCT
easat-3404	479	16	opportunities	opportunity	NOUN
easat-3404	479	17	,	,	PUNCT
easat-3404	479	18	and	and	CCONJ
easat-3404	479	19	challenges	challenge	NOUN
easat-3404	479	20	.	.	PUNCT
easat-3404	480	1	pakistan	pakistan	PROPN
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easat-3404	480	4	life	life	NOUN
easat-3404	480	5	and	and	CCONJ
easat-3404	480	6	social	social	ADJ
easat-3404	480	7	sciences	science	NOUN
easat-3404	480	8	,	,	PUNCT
easat-3404	480	9	22(1	22(1	NUM
easat-3404	480	10	)	)	PUNCT
easat-3404	480	11	,	,	PUNCT
easat-3404	480	12	3304	3304	NUM
easat-3404	480	13	-	-	SYM
easat-3404	480	14	3323	3323	NUM
easat-3404	480	15	.	.	PUNCT
easat-3404	481	1	[	[	X
easat-3404	481	2	43	43	NUM
easat-3404	481	3	]	]	X
easat-3404	481	4	hossain	hossain	PROPN
easat-3404	481	5	,	,	PUNCT
easat-3404	481	6	r.	r.	PROPN
easat-3404	481	7	,	,	PUNCT
easat-3404	481	8	ghose	ghose	PROPN
easat-3404	481	9	,	,	PUNCT
easat-3404	481	10	p.	p.	NOUN
easat-3404	481	11	,	,	PUNCT
easat-3404	481	12	chowdhury	chowdhury	PROPN
easat-3404	481	13	,	,	PUNCT
easat-3404	481	14	t.	t.	NOUN
easat-3404	481	15	m.	m.	NOUN
easat-3404	481	16	,	,	PUNCT
easat-3404	481	17	hossen	hossen	NOUN
easat-3404	481	18	,	,	PUNCT
easat-3404	481	19	m.	m.	NOUN
easat-3404	481	20	d.	d.	PROPN
easat-3404	481	21	,	,	PUNCT
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easat-3404	481	24	m.	m.	NOUN
easat-3404	481	25	n.	n.	PROPN
easat-3404	481	26	,	,	PUNCT
easat-3404	481	27	&	&	CCONJ
easat-3404	481	28	mani	mani	PROPN
easat-3404	481	29	,	,	PUNCT
easat-3404	481	30	l.	l.	PROPN
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easat-3404	481	35	performance	performance	NOUN
easat-3404	481	36	:	:	PUNCT
easat-3404	481	37	a	a	DET
easat-3404	481	38	correlation	correlation	NOUN
easat-3404	481	39	and	and	CCONJ
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easat-3404	482	1	pak	pak	PROPN
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easat-3404	483	1	j.	j.	PROPN
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easat-3404	484	3	,	,	PUNCT
easat-3404	484	4	22(2	22(2	NUM
easat-3404	484	5	):	):	PUNCT
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easat-3404	484	7	-	-	SYM
easat-3404	484	8	6295	6295	NUM
easat-3404	484	9	.	.	PUNCT
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easat-3404	485	5	https://doi.org/10.3390/technologies12050066	https://doi.org/10.3390/technologies12050066	NOUN
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easat-3404	485	7	https://doi.org/10.1016/j.promfg.2020.03.090	https://doi.org/10.1016/j.promfg.2020.03.090	DET
easat-3404	485	8	https://doi.org/10.4018/979-8-3693-1339-8.ch008	https://doi.org/10.4018/979-8-3693-1339-8.ch008	NOUN
easat-3404	485	9	https://doi.org/10.1016/j.ijinfomgt.2019.08.002	https://doi.org/10.1016/j.ijinfomgt.2019.08.002	NOUN
easat-3404	485	10	https://doi.org/10.61707/7rfyma13	https://doi.org/10.61707/7rfyma13	NOUN
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easat-3404	485	16	https://doi.org/10.1007/978-3-031-52811-8_2	https://doi.org/10.1007/978-3-031-52811-8_2	CCONJ
easat-3404	485	17	https://doi.org/10.32996/jbms.2024.6.4.17	https://doi.org/10.32996/jbms.2024.6.4.17	PROPN
easat-3404	485	18	https://doi.org/10.47772/ijriss.2024.803028s	https://doi.org/10.47772/ijriss.2024.803028s	PROPN
easat-3404	485	19	https://doi.org/10.55214/25768484.v8i6.3263	https://doi.org/10.55214/25768484.v8i6.3263	PROPN
easat-3404	485	20	https://doi.org/10.55214/25768484.v8i6.3263	https://doi.org/10.55214/25768484.v8i6.3263	PRON
easat-3404	485	21	https://doi.org/10.57239/pjlss-2024-22.2.00473	https://doi.org/10.57239/pjlss-2024-22.2.00473	NUM
easat-3404	485	22	6514	6514	NUM
easat-3404	485	23	edelweiss	edelweiss	PROPN
easat-3404	485	24	applied	apply	VERB
easat-3404	485	25	science	science	NOUN
easat-3404	485	26	and	and	CCONJ
easat-3404	485	27	technology	technology	NOUN
easat-3404	485	28	issn	issn	PROPN
easat-3404	485	29	:	:	PUNCT
easat-3404	485	30	2576	2576	NUM
easat-3404	485	31	-	-	SYM
easat-3404	485	32	8484	8484	NUM
easat-3404	485	33	vol	vol	NOUN
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easat-3404	485	35	8	8	NUM
easat-3404	485	36	,	,	PUNCT
easat-3404	485	37	no	no	INTJ
easat-3404	485	38	.	.	NOUN
easat-3404	485	39	6	6	NUM
easat-3404	485	40	:	:	SYM
easat-3404	485	41	6498	6498	NUM
easat-3404	485	42	-	-	SYM
easat-3404	485	43	6516	6516	NUM
easat-3404	485	44	,	,	PUNCT
easat-3404	485	45	2024	2024	NUM
easat-3404	485	46	doi	doi	NOUN
easat-3404	485	47	:	:	PUNCT
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easat-3404	485	49	©	©	PROPN
easat-3404	485	50	2024	2024	NUM
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easat-3404	485	52	the	the	DET
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easat-3404	485	54	;	;	PUNCT
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easat-3404	486	2	44	44	NUM
easat-3404	486	3	]	]	PUNCT
easat-3404	486	4	hossen	hossen	NOUN
easat-3404	486	5	,	,	PUNCT
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easat-3404	486	7	d.	d.	PROPN
easat-3404	486	8	(	(	PUNCT
easat-3404	486	9	2024	2024	NUM
easat-3404	486	10	)	)	PUNCT
easat-3404	486	11	.	.	PUNCT
easat-3404	487	1	what	what	PRON
easat-3404	487	2	factors	factor	NOUN
easat-3404	487	3	influence	influence	VERB
easat-3404	487	4	the	the	DET
easat-3404	487	5	increasing	increase	VERB
easat-3404	487	6	dependency	dependency	NOUN
easat-3404	487	7	on	on	ADP
easat-3404	487	8	mobile	mobile	ADJ
easat-3404	487	9	banking	banking	NOUN
easat-3404	487	10	in	in	ADP
easat-3404	487	11	bangladesh	bangladesh	PROPN
easat-3404	487	12	?	?	PUNCT
easat-3404	488	1	a	a	DET
easat-3404	488	2	quantitative	quantitative	ADJ
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easat-3404	488	4	in	in	ADP
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easat-3404	488	6	.	.	PUNCT
easat-3404	489	1	international	international	ADJ
easat-3404	489	2	journal	journal	PROPN
easat-3404	489	3	of	of	ADP
easat-3404	489	4	religion	religion	NOUN
easat-3404	489	5	,	,	PUNCT
easat-3404	489	6	5(11	5(11	NUM
easat-3404	489	7	)	)	PUNCT
easat-3404	489	8	,	,	PUNCT
easat-3404	489	9	4821	4821	NUM
easat-3404	489	10	-	-	SYM
easat-3404	489	11	4837	4837	NUM
easat-3404	489	12	.	.	PUNCT
easat-3404	490	1	[	[	X
easat-3404	490	2	45	45	NUM
easat-3404	490	3	]	]	X
easat-3404	490	4	hossen	hossen	NOUN
easat-3404	490	5	,	,	PUNCT
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easat-3404	490	7	d.	d.	PROPN
easat-3404	490	8	,	,	PUNCT
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easat-3404	490	10	,	,	PUNCT
easat-3404	490	11	m.	m.	NOUN
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easat-3404	490	15	,	,	PUNCT
easat-3404	490	16	t.	t.	NOUN
easat-3404	490	17	m.	m.	NOUN
easat-3404	490	18	,	,	PUNCT
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easat-3404	490	20	,	,	PUNCT
easat-3404	490	21	z.	z.	PROPN
easat-3404	490	22	,	,	PUNCT
easat-3404	490	23	&	&	CCONJ
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easat-3404	490	27	r.	r.	PROPN
easat-3404	490	28	(	(	PUNCT
easat-3404	490	29	2025	2025	NUM
easat-3404	490	30	)	)	PUNCT
easat-3404	490	31	.	.	PUNCT
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easat-3404	491	5	egovernance	egovernance	NOUN
easat-3404	491	6	on	on	ADP
easat-3404	491	7	the	the	DET
easat-3404	491	8	transformation	transformation	NOUN
easat-3404	491	9	from	from	ADP
easat-3404	491	10	digital	digital	PROPN
easat-3404	491	11	to	to	ADP
easat-3404	491	12	smart	smart	ADJ
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easat-3404	491	14	.	.	PUNCT
easat-3404	492	1	pakistan	pakistan	PROPN
easat-3404	492	2	journal	journal	PROPN
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easat-3404	492	4	life	life	PROPN
easat-3404	492	5	&	&	CCONJ
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easat-3404	492	8	,	,	PUNCT
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easat-3404	492	10	)	)	PUNCT
easat-3404	492	11	.	.	PUNCT
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easat-3404	493	2	-	-	SYM
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easat-3404	493	4	,	,	PUNCT
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easat-3404	493	8	]	]	X
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easat-3404	493	14	&	&	CCONJ
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easat-3404	493	17	r.	r.	PROPN
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easat-3404	493	21	)	)	PUNCT
easat-3404	493	22	.	.	PUNCT
easat-3404	494	1	a	a	DET
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easat-3404	494	3	framework	framework	NOUN
easat-3404	494	4	for	for	ADP
easat-3404	494	5	artificial	artificial	ADJ
easat-3404	494	6	intelligence	intelligence	NOUN
easat-3404	494	7	in	in	ADP
easat-3404	494	8	marketing	marketing	NOUN
easat-3404	494	9	.	.	PUNCT
easat-3404	495	1	journal	journal	NOUN
easat-3404	495	2	of	of	ADP
easat-3404	495	3	the	the	DET
easat-3404	495	4	academy	academy	NOUN
easat-3404	495	5	of	of	ADP
easat-3404	495	6	marketing	marketing	NOUN
easat-3404	495	7	science	science	NOUN
easat-3404	495	8	.	.	PUNCT
easat-3404	496	1	https://doi.org/10.1007/s11747-020-00749-9	https://doi.org/10.1007/s11747-020-00749-9	NUM
easat-3404	497	1	[	[	X
easat-3404	497	2	47	47	NUM
easat-3404	497	3	]	]	X
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easat-3404	497	9	2022	2022	NUM
easat-3404	497	10	)	)	PUNCT
easat-3404	497	11	.	.	PUNCT
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easat-3404	498	3	of	of	ADP
easat-3404	498	4	bangladesh	bangladesh	NOUN
easat-3404	498	5	’s	’s	PART
easat-3404	498	6	relations	relation	NOUN
easat-3404	498	7	with	with	ADP
easat-3404	498	8	europe	europe	PROPN
easat-3404	498	9	:	:	PUNCT
easat-3404	498	10	changes	change	NOUN
easat-3404	498	11	and	and	CCONJ
easat-3404	498	12	continuity	continuity	NOUN
easat-3404	498	13	.	.	PUNCT
easat-3404	499	1	journal	journal	PROPN
easat-3404	499	2	of	of	ADP
easat-3404	499	3	bangladesh	bangladesh	PROPN
easat-3404	499	4	and	and	CCONJ
easat-3404	499	5	global	global	ADJ
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easat-3404	499	7	,	,	PUNCT
easat-3404	499	8	1(02	1(02	NUM
easat-3404	499	9	)	)	PUNCT
easat-3404	499	10	.	.	PUNCT
easat-3404	500	1	https://doi.org/10.55875/jbga.bd.oct22.005	https://doi.org/10.55875/jbga.bd.oct22.005	PROPN
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easat-3404	501	2	48	48	NUM
easat-3404	501	3	]	]	X
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easat-3404	501	5	,	,	PUNCT
easat-3404	501	6	z.	z.	PROPN
easat-3404	501	7	,	,	PUNCT
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easat-3404	501	9	,	,	PUNCT
easat-3404	501	10	m.	m.	PROPN
easat-3404	501	11	r.	r.	PROPN
easat-3404	501	12	i.	i.	PROPN
easat-3404	501	13	,	,	PUNCT
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easat-3404	501	17	a.	a.	PROPN
easat-3404	501	18	,	,	PUNCT
easat-3404	501	19	hossain	hossain	PROPN
easat-3404	501	20	,	,	PUNCT
easat-3404	501	21	r.	r.	PROPN
easat-3404	501	22	,	,	PUNCT
easat-3404	501	23	&	&	CCONJ
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easat-3404	501	25	,	,	PUNCT
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easat-3404	501	28	2024	2024	NUM
easat-3404	501	29	)	)	PUNCT
easat-3404	501	30	.	.	PUNCT
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easat-3404	502	4	of	of	ADP
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easat-3404	502	6	:	:	PUNCT
easat-3404	502	7	prospective	prospective	ADJ
easat-3404	502	8	applications	application	NOUN
easat-3404	502	9	,	,	PUNCT
easat-3404	502	10	challenges	challenge	NOUN
easat-3404	502	11	,	,	PUNCT
easat-3404	502	12	and	and	CCONJ
easat-3404	502	13	solutions	solution	NOUN
easat-3404	502	14	of	of	ADP
easat-3404	502	15	using	use	VERB
easat-3404	502	16	iot	iot	NOUN
easat-3404	502	17	.	.	PUNCT
easat-3404	503	1	international	international	ADJ
easat-3404	503	2	journal	journal	PROPN
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easat-3404	503	7	)	)	PUNCT
easat-3404	503	8	,	,	PUNCT
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easat-3404	503	10	-	-	SYM
easat-3404	503	11	451	451	NUM
easat-3404	503	12	.	.	PUNCT
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easat-3404	505	1	[	[	X
easat-3404	505	2	49	49	NUM
easat-3404	505	3	]	]	X
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easat-3404	505	5	,	,	PUNCT
easat-3404	505	6	b.	b.	PROPN
easat-3404	505	7	j.	j.	PROPN
easat-3404	505	8	,	,	PUNCT
easat-3404	505	9	dennehy	dennehy	PROPN
easat-3404	505	10	,	,	PUNCT
easat-3404	505	11	d.	d.	PROPN
easat-3404	505	12	,	,	PUNCT
easat-3404	505	13	&	&	CCONJ
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easat-3404	505	15	,	,	PUNCT
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easat-3404	505	17	(	(	PUNCT
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easat-3404	505	19	)	)	PUNCT
easat-3404	505	20	.	.	PUNCT
easat-3404	506	1	implementing	implement	VERB
easat-3404	506	2	artificial	artificial	ADJ
easat-3404	506	3	intelligence	intelligence	NOUN
easat-3404	506	4	in	in	ADP
easat-3404	506	5	traditional	traditional	ADJ
easat-3404	506	6	b2b	b2b	NOUN
easat-3404	506	7	marketing	marketing	NOUN
easat-3404	506	8	practices	practice	NOUN
easat-3404	506	9	:	:	PUNCT
easat-3404	506	10	an	an	DET
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easat-3404	506	12	theory	theory	NOUN
easat-3404	506	13	perspective	perspective	NOUN
easat-3404	506	14	.	.	PUNCT
easat-3404	507	1	information	information	NOUN
easat-3404	507	2	systems	system	NOUN
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easat-3404	507	4	,	,	PUNCT
easat-3404	507	5	26(3	26(3	NUM
easat-3404	507	6	)	)	PUNCT
easat-3404	507	7	,	,	PUNCT
easat-3404	507	8	1025–1039	1025–1039	NUM
easat-3404	507	9	.	.	PUNCT
easat-3404	508	1	https://doi.org/10.1007/s10796-022-10294-1	https://doi.org/10.1007/s10796-022-10294-1	NUM
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easat-3404	509	2	50	50	NUM
easat-3404	509	3	]	]	PUNCT
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easat-3404	509	9	,	,	PUNCT
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easat-3404	509	13	,	,	PUNCT
easat-3404	509	14	e.	e.	PROPN
easat-3404	509	15	,	,	PUNCT
easat-3404	509	16	pentland	pentland	PROPN
easat-3404	509	17	,	,	PUNCT
easat-3404	509	18	a.	a.	PROPN
easat-3404	509	19	,	,	PUNCT
easat-3404	509	20	&	&	CCONJ
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easat-3404	509	22	,	,	PUNCT
easat-3404	509	23	p.	p.	NOUN
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easat-3404	509	26	)	)	PUNCT
easat-3404	509	27	.	.	PUNCT
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easat-3404	510	9	-	-	PUNCT
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easat-3404	510	11	processes	process	NOUN
easat-3404	510	12	:	:	PUNCT
easat-3404	510	13	the	the	DET
easat-3404	510	14	premise	premise	NOUN
easat-3404	510	15	,	,	PUNCT
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easat-3404	510	19	,	,	PUNCT
easat-3404	510	20	and	and	CCONJ
easat-3404	510	21	the	the	DET
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easat-3404	510	24	.	.	PUNCT
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easat-3404	511	2	&	&	CCONJ
easat-3404	511	3	technology	technology	NOUN
easat-3404	511	4	,	,	PUNCT
easat-3404	511	5	31(4	31(4	NUM
easat-3404	511	6	)	)	PUNCT
easat-3404	511	7	,	,	PUNCT
easat-3404	511	8	611	611	NUM
easat-3404	511	9	-	-	SYM
easat-3404	511	10	627	627	NUM
easat-3404	511	11	.	.	PUNCT
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easat-3404	512	3	51	51	NUM
easat-3404	512	4	]	]	PUNCT
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easat-3404	512	9	,	,	PUNCT
easat-3404	512	10	&	&	CCONJ
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easat-3404	512	12	,	,	PUNCT
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easat-3404	512	16	2024	2024	NUM
easat-3404	512	17	)	)	PUNCT
easat-3404	512	18	.	.	PUNCT
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easat-3404	513	4	.	.	PUNCT
easat-3404	514	1	minds	mind	NOUN
easat-3404	514	2	and	and	CCONJ
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easat-3404	514	4	,	,	PUNCT
easat-3404	514	5	34(2	34(2	NUM
easat-3404	514	6	)	)	PUNCT
easat-3404	514	7	,	,	PUNCT
easat-3404	514	8	14	14	NUM
easat-3404	514	9	.	.	PUNCT
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easat-3404	516	1	[	[	X
easat-3404	516	2	52	52	NUM
easat-3404	516	3	]	]	SYM
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easat-3404	516	5	,	,	PUNCT
easat-3404	516	6	a.	a.	NOUN
easat-3404	516	7	,	,	PUNCT
easat-3404	516	8	sjödin	sjödin	VERB
easat-3404	516	9	,	,	PUNCT
easat-3404	516	10	d.	d.	PROPN
easat-3404	516	11	,	,	PUNCT
easat-3404	516	12	parida	parida	PROPN
easat-3404	516	13	,	,	PUNCT
easat-3404	516	14	v.	v.	PROPN
easat-3404	516	15	,	,	PUNCT
easat-3404	516	16	&	&	CCONJ
easat-3404	516	17	mikalef	mikalef	PROPN
easat-3404	516	18	,	,	PUNCT
easat-3404	516	19	p.	p.	NOUN
easat-3404	516	20	(	(	PUNCT
easat-3404	516	21	2024	2024	NUM
easat-3404	516	22	)	)	PUNCT
easat-3404	516	23	.	.	PUNCT
easat-3404	517	1	artificial	artificial	ADJ
easat-3404	517	2	intelligence	intelligence	NOUN
easat-3404	517	3	capabilities	capability	NOUN
easat-3404	517	4	for	for	ADP
easat-3404	517	5	circular	circular	ADJ
easat-3404	517	6	business	business	NOUN
easat-3404	517	7	models	model	NOUN
easat-3404	517	8	:	:	PUNCT
easat-3404	517	9	research	research	NOUN
easat-3404	517	10	synthesis	synthesis	NOUN
easat-3404	517	11	and	and	CCONJ
easat-3404	517	12	future	future	ADJ
easat-3404	517	13	agenda	agenda	NOUN
easat-3404	517	14	.	.	PUNCT
easat-3404	518	1	technological	technological	ADJ
easat-3404	518	2	forecasting	forecasting	NOUN
easat-3404	518	3	and	and	CCONJ
easat-3404	518	4	social	social	ADJ
easat-3404	518	5	change	change	NOUN
easat-3404	518	6	,	,	PUNCT
easat-3404	518	7	200	200	NUM
easat-3404	518	8	,	,	PUNCT
easat-3404	518	9	123189	123189	NUM
easat-3404	518	10	.	.	PUNCT
easat-3404	519	1	https://doi.org/10.1016/j.techfore.2023.123189	https://doi.org/10.1016/j.techfore.2023.123189	PROPN
easat-3404	519	2	[	[	X
easat-3404	519	3	53	53	NUM
easat-3404	519	4	]	]	X
easat-3404	519	5	mani	mani	PROPN
easat-3404	519	6	,	,	PUNCT
easat-3404	519	7	l.	l.	PROPN
easat-3404	519	8	(	(	PUNCT
easat-3404	519	9	2024	2024	NUM
easat-3404	519	10	)	)	PUNCT
easat-3404	519	11	.	.	PUNCT
easat-3404	520	1	gravitating	gravitate	VERB
easat-3404	520	2	towards	towards	ADP
easat-3404	520	3	the	the	DET
easat-3404	520	4	digital	digital	ADJ
easat-3404	520	5	economy	economy	NOUN
easat-3404	520	6	:	:	PUNCT
easat-3404	520	7	opportunities	opportunity	NOUN
easat-3404	520	8	and	and	CCONJ
easat-3404	520	9	challenges	challenge	NOUN
easat-3404	520	10	for	for	ADP
easat-3404	520	11	transforming	transform	VERB
easat-3404	520	12	smart	smart	ADJ
easat-3404	520	13	bangladesh	bangladesh	NOUN
easat-3404	520	14	.	.	PUNCT
easat-3404	521	1	pakistan	pakistan	PROPN
easat-3404	521	2	journal	journal	PROPN
easat-3404	521	3	of	of	ADP
easat-3404	521	4	life	life	NOUN
easat-3404	521	5	and	and	CCONJ
easat-3404	521	6	social	social	ADJ
easat-3404	521	7	sciences	science	NOUN
easat-3404	521	8	,	,	PUNCT
easat-3404	521	9	22(1	22(1	NUM
easat-3404	521	10	)	)	PUNCT
easat-3404	521	11	,	,	PUNCT
easat-3404	521	12	3324	3324	NUM
easat-3404	521	13	-	-	SYM
easat-3404	521	14	3334	3334	NUM
easat-3404	521	15	.	.	PUNCT
easat-3404	522	1	https://doi.org/10.57239/pjlss-202422.1.00241	https://doi.org/10.57239/pjlss-202422.1.00241	X
easat-3404	523	1	[	[	X
easat-3404	523	2	54	54	NUM
easat-3404	523	3	]	]	PUNCT
easat-3404	523	4	manoharan	manoharan	NOUN
easat-3404	523	5	,	,	PUNCT
easat-3404	523	6	g.	g.	PROPN
easat-3404	523	7	,	,	PUNCT
easat-3404	523	8	razak	razak	PROPN
easat-3404	523	9	,	,	PUNCT
easat-3404	523	10	a.	a.	PROPN
easat-3404	523	11	,	,	PUNCT
easat-3404	523	12	rao	rao	PROPN
easat-3404	523	13	,	,	PUNCT
easat-3404	523	14	c.	c.	PROPN
easat-3404	523	15	v.	v.	PROPN
easat-3404	523	16	g.	g.	PROPN
easat-3404	523	17	,	,	PUNCT
easat-3404	523	18	ashtikar	ashtikar	PROPN
easat-3404	523	19	,	,	PUNCT
easat-3404	523	20	s.	s.	PROPN
easat-3404	523	21	p.	p.	PROPN
easat-3404	523	22	,	,	PUNCT
easat-3404	523	23	&	&	CCONJ
easat-3404	523	24	nivedha	nivedha	PROPN
easat-3404	523	25	,	,	PUNCT
easat-3404	523	26	m.	m.	NOUN
easat-3404	523	27	(	(	PUNCT
easat-3404	523	28	2024	2024	NUM
easat-3404	523	29	)	)	PUNCT
easat-3404	523	30	.	.	PUNCT
easat-3404	524	1	artificial	artificial	ADJ
easat-3404	524	2	intelligence	intelligence	NOUN
easat-3404	524	3	at	at	ADP
easat-3404	524	4	the	the	DET
easat-3404	524	5	helm	helm	NOUN
easat-3404	524	6	:	:	PUNCT
easat-3404	524	7	steering	steer	VERB
easat-3404	524	8	the	the	DET
easat-3404	524	9	modern	modern	ADJ
easat-3404	524	10	business	business	NOUN
easat-3404	524	11	landscape	landscape	NOUN
easat-3404	524	12	toward	toward	ADP
easat-3404	524	13	progress	progress	NOUN
easat-3404	524	14	.	.	PUNCT
easat-3404	525	1	in	in	ADP
easat-3404	525	2	the	the	DET
easat-3404	525	3	ethical	ethical	ADJ
easat-3404	525	4	frontier	frontier	NOUN
easat-3404	525	5	of	of	ADP
easat-3404	525	6	ai	ai	PROPN
easat-3404	525	7	and	and	CCONJ
easat-3404	525	8	data	data	VERB
easat-3404	525	9	analysis	analysis	NOUN
easat-3404	525	10	(	(	PUNCT
easat-3404	525	11	pp	pp	ADJ
easat-3404	525	12	.	.	PUNCT
easat-3404	525	13	72	72	NUM
easat-3404	525	14	–	–	PUNCT
easat-3404	525	15	99	99	NUM
easat-3404	525	16	)	)	PUNCT
easat-3404	525	17	.	.	PUNCT
easat-3404	526	1	igi	igi	PROPN
easat-3404	526	2	global	global	PROPN
easat-3404	526	3	.	.	PUNCT
easat-3404	527	1	https://doi.org/10.4018/979-8-3693-2964-1.ch005	https://doi.org/10.4018/979-8-3693-2964-1.ch005	PROPN
easat-3404	528	1	[	[	X
easat-3404	528	2	55	55	NUM
easat-3404	528	3	]	]	X
easat-3404	528	4	masum	masum	NOUN
easat-3404	528	5	,	,	PUNCT
easat-3404	528	6	m.	m.	NOUN
easat-3404	528	7	y.	y.	PROPN
easat-3404	528	8	,	,	PUNCT
easat-3404	528	9	mia	mia	PROPN
easat-3404	528	10	,	,	PUNCT
easat-3404	528	11	m.	m.	NOUN
easat-3404	528	12	n.	n.	PROPN
easat-3404	528	13	,	,	PUNCT
easat-3404	528	14	islam	islam	PROPN
easat-3404	528	15	,	,	PUNCT
easat-3404	528	16	m.	m.	PROPN
easat-3404	528	17	s.	s.	PROPN
easat-3404	528	18	,	,	PUNCT
easat-3404	528	19	ahmed	ahmed	PROPN
easat-3404	528	20	,	,	PUNCT
easat-3404	528	21	g.	g.	PROPN
easat-3404	528	22	s.	s.	PROPN
easat-3404	528	23	,	,	PUNCT
easat-3404	528	24	milon	milon	PROPN
easat-3404	528	25	,	,	PUNCT
easat-3404	528	26	m.	m.	NOUN
easat-3404	528	27	n.	n.	PROPN
easat-3404	528	28	u.	u.	PROPN
easat-3404	528	29	,	,	PUNCT
easat-3404	528	30	&	&	CCONJ
easat-3404	528	31	hossain	hossain	PROPN
easat-3404	528	32	,	,	PUNCT
easat-3404	528	33	r.	r.	PROPN
easat-3404	528	34	(	(	PUNCT
easat-3404	528	35	2024	2024	NUM
easat-3404	528	36	)	)	PUNCT
easat-3404	528	37	.	.	PUNCT
easat-3404	529	1	poverty	poverty	NOUN
easat-3404	529	2	alleviation	alleviation	NOUN
easat-3404	529	3	through	through	ADP
easat-3404	529	4	tourism	tourism	NOUN
easat-3404	529	5	development	development	NOUN
easat-3404	529	6	in	in	ADP
easat-3404	529	7	bangladesh	bangladesh	PROPN
easat-3404	529	8	:	:	PUNCT
easat-3404	529	9	theoretical	theoretical	ADJ
easat-3404	529	10	perspectives	perspective	NOUN
easat-3404	529	11	and	and	CCONJ
easat-3404	529	12	empirical	empirical	ADJ
easat-3404	529	13	evidence	evidence	NOUN
easat-3404	529	14	.	.	PUNCT
easat-3404	530	1	educational	educational	ADJ
easat-3404	530	2	administration	administration	NOUN
easat-3404	530	3	:	:	PUNCT
easat-3404	530	4	theory	theory	NOUN
easat-3404	530	5	and	and	CCONJ
easat-3404	530	6	practice	practice	NOUN
easat-3404	530	7	,	,	PUNCT
easat-3404	530	8	30(5	30(5	NUM
easat-3404	530	9	)	)	PUNCT
easat-3404	530	10	,	,	PUNCT
easat-3404	530	11	10050	10050	NUM
easat-3404	530	12	-	-	SYM
easat-3404	530	13	10064	10064	NUM
easat-3404	530	14	[	[	X
easat-3404	530	15	56	56	NUM
easat-3404	530	16	]	]	X
easat-3404	530	17	mehrotra	mehrotra	PROPN
easat-3404	530	18	,	,	PUNCT
easat-3404	530	19	d.	d.	PROPN
easat-3404	530	20	d.	d.	PROPN
easat-3404	530	21	(	(	PUNCT
easat-3404	530	22	2019	2019	NUM
easat-3404	530	23	)	)	PUNCT
easat-3404	530	24	.	.	PUNCT
easat-3404	531	1	basics	basic	NOUN
easat-3404	531	2	of	of	ADP
easat-3404	531	3	artificial	artificial	ADJ
easat-3404	531	4	intelligence	intelligence	NOUN
easat-3404	531	5	&	&	CCONJ
easat-3404	531	6	machine	machine	PROPN
easat-3404	531	7	learning	learning	PROPN
easat-3404	531	8	.	.	PUNCT
easat-3404	532	1	notion	notion	NOUN
easat-3404	532	2	press	press	NOUN
easat-3404	532	3	.	.	PUNCT
easat-3404	533	1	[	[	X
easat-3404	533	2	57	57	NUM
easat-3404	533	3	]	]	X
easat-3404	533	4	mehta	mehta	PROPN
easat-3404	533	5	,	,	PUNCT
easat-3404	533	6	a.	a.	PROPN
easat-3404	533	7	,	,	PUNCT
easat-3404	533	8	niaz	niaz	PROPN
easat-3404	533	9	,	,	PUNCT
easat-3404	533	10	m.	m.	NOUN
easat-3404	533	11	,	,	PUNCT
easat-3404	533	12	adetoro	adetoro	PROPN
easat-3404	533	13	,	,	PUNCT
easat-3404	533	14	a.	a.	NOUN
easat-3404	533	15	,	,	PUNCT
easat-3404	533	16	&	&	CCONJ
easat-3404	533	17	nwagwu	nwagwu	PROPN
easat-3404	533	18	,	,	PUNCT
easat-3404	533	19	u.	u.	PROPN
easat-3404	533	20	(	(	PUNCT
easat-3404	533	21	2024	2024	NUM
easat-3404	533	22	)	)	PUNCT
easat-3404	533	23	.	.	PUNCT
easat-3404	534	1	advancements	advancement	NOUN
easat-3404	534	2	in	in	ADP
easat-3404	534	3	manufacturing	manufacture	VERB
easat-3404	534	4	technology	technology	NOUN
easat-3404	534	5	for	for	ADP
easat-3404	534	6	the	the	DET
easat-3404	534	7	biotechnology	biotechnology	NOUN
easat-3404	534	8	industry	industry	NOUN
easat-3404	534	9	:	:	PUNCT
easat-3404	534	10	the	the	DET
easat-3404	534	11	role	role	NOUN
easat-3404	534	12	of	of	ADP
easat-3404	534	13	artificial	artificial	ADJ
easat-3404	534	14	intelligence	intelligence	NOUN
easat-3404	534	15	and	and	CCONJ
easat-3404	534	16	emerging	emerge	VERB
easat-3404	534	17	trends	trend	NOUN
easat-3404	534	18	.	.	PUNCT
easat-3404	535	1	international	international	ADJ
easat-3404	535	2	journal	journal	NOUN
easat-3404	535	3	of	of	ADP
easat-3404	535	4	chemistry	chemistry	NOUN
easat-3404	535	5	,	,	PUNCT
easat-3404	535	6	mathematics	mathematic	NOUN
easat-3404	535	7	and	and	CCONJ
easat-3404	535	8	physics	physics	NOUN
easat-3404	535	9	,	,	PUNCT
easat-3404	535	10	8(2	8(2	NUM
easat-3404	535	11	)	)	PUNCT
easat-3404	535	12	,	,	PUNCT
easat-3404	535	13	12–18	12–18	NUM
easat-3404	535	14	.	.	PUNCT
easat-3404	536	1	https://doi.org/10.22161/ijcmp.8.2.3	https://doi.org/10.22161/ijcmp.8.2.3	X
easat-3404	537	1	[	[	X
easat-3404	537	2	58	58	NUM
easat-3404	537	3	]	]	PUNCT
easat-3404	537	4	milon	milon	NOUN
easat-3404	537	5	,	,	PUNCT
easat-3404	537	6	m.	m.	NOUN
easat-3404	537	7	n.	n.	PROPN
easat-3404	537	8	u.	u.	PROPN
easat-3404	537	9	(	(	PUNCT
easat-3404	537	10	2024	2024	NUM
easat-3404	537	11	)	)	PUNCT
easat-3404	537	12	.	.	PUNCT
easat-3404	538	1	gravitating	gravitate	VERB
easat-3404	538	2	towards	towards	ADP
easat-3404	538	3	artificial	artificial	ADJ
easat-3404	538	4	intelligence	intelligence	NOUN
easat-3404	538	5	on	on	ADP
easat-3404	538	6	anti	anti	ADJ
easat-3404	538	7	-	-	ADJ
easat-3404	538	8	money	money	ADJ
easat-3404	538	9	laundering	launder	VERB
easat-3404	538	10	a	a	DET
easat-3404	538	11	prisma	prisma	NOUN
easat-3404	538	12	based	base	VERB
easat-3404	538	13	systematic	systematic	ADJ
easat-3404	538	14	review	review	NOUN
easat-3404	538	15	.	.	PUNCT
easat-3404	539	1	international	international	ADJ
easat-3404	539	2	journal	journal	PROPN
easat-3404	539	3	of	of	ADP
easat-3404	539	4	religion	religion	NOUN
easat-3404	539	5	,	,	PUNCT
easat-3404	539	6	5(7	5(7	NUM
easat-3404	539	7	)	)	PUNCT
easat-3404	539	8	,	,	PUNCT
easat-3404	539	9	303	303	NUM
easat-3404	539	10	-	-	SYM
easat-3404	539	11	315	315	NUM
easat-3404	539	12	.	.	PUNCT
easat-3404	540	1	https://doi.org/10.61707/py0fe669	https://doi.org/10.61707/py0fe669	NOUN
easat-3404	540	2	[	[	X
easat-3404	540	3	59	59	NUM
easat-3404	540	4	]	]	PUNCT
easat-3404	540	5	milon	milon	NOUN
easat-3404	540	6	,	,	PUNCT
easat-3404	540	7	m.	m.	NOUN
easat-3404	540	8	n.	n.	PROPN
easat-3404	540	9	u.	u.	PROPN
easat-3404	540	10	,	,	PUNCT
easat-3404	540	11	ghose	ghose	PROPN
easat-3404	540	12	,	,	PUNCT
easat-3404	540	13	p.	p.	NOUN
easat-3404	540	14	,	,	PUNCT
easat-3404	540	15	pinky	pinky	PROPN
easat-3404	540	16	,	,	PUNCT
easat-3404	540	17	t.	t.	PROPN
easat-3404	540	18	c.	c.	PROPN
easat-3404	540	19	,	,	PUNCT
easat-3404	540	20	tabassum	tabassum	NOUN
easat-3404	540	21	,	,	PUNCT
easat-3404	540	22	m.	m.	NOUN
easat-3404	540	23	n.	n.	PROPN
easat-3404	540	24	,	,	PUNCT
easat-3404	540	25	hasan	hasan	PROPN
easat-3404	540	26	,	,	PUNCT
easat-3404	540	27	m.	m.	NOUN
easat-3404	540	28	n.	n.	PROPN
easat-3404	540	29	,	,	PUNCT
easat-3404	540	30	&	&	CCONJ
easat-3404	540	31	khatun	khatun	PROPN
easat-3404	540	32	,	,	PUNCT
easat-3404	540	33	m.	m.	NOUN
easat-3404	540	34	(	(	PUNCT
easat-3404	540	35	2024	2024	NUM
easat-3404	540	36	)	)	PUNCT
easat-3404	540	37	.	.	PUNCT
easat-3404	541	1	an	an	DET
easat-3404	541	2	in	in	ADP
easat-3404	541	3	-	-	PUNCT
easat-3404	541	4	depth	depth	NOUN
easat-3404	541	5	prisma	prisma	NOUN
easat-3404	541	6	based	base	VERB
easat-3404	541	7	review	review	NOUN
easat-3404	541	8	of	of	ADP
easat-3404	541	9	cybercrime	cybercrime	NOUN
easat-3404	541	10	in	in	ADP
easat-3404	541	11	a	a	DET
easat-3404	541	12	developing	develop	VERB
easat-3404	541	13	economy	economy	NOUN
easat-3404	541	14	:	:	PUNCT
easat-3404	541	15	examining	examine	VERB
easat-3404	541	16	sector	sector	NOUN
easat-3404	541	17	-	-	PUNCT
easat-3404	541	18	wide	wide	ADJ
easat-3404	541	19	impacts	impact	NOUN
easat-3404	541	20	,	,	PUNCT
easat-3404	541	21	legal	legal	ADJ
easat-3404	541	22	frameworks	framework	NOUN
easat-3404	541	23	,	,	PUNCT
easat-3404	541	24	and	and	CCONJ
easat-3404	541	25	emerging	emerge	VERB
easat-3404	541	26	trends	trend	NOUN
easat-3404	541	27	in	in	ADP
easat-3404	541	28	the	the	DET
easat-3404	541	29	digital	digital	ADJ
easat-3404	541	30	era	era	NOUN
easat-3404	541	31	.	.	PUNCT
easat-3404	542	1	edelweiss	edelweiss	PROPN
easat-3404	542	2	applied	apply	VERB
easat-3404	542	3	science	science	NOUN
easat-3404	542	4	and	and	CCONJ
easat-3404	542	5	technology	technology	NOUN
easat-3404	542	6	,	,	PUNCT
easat-3404	542	7	8(4	8(4	NUM
easat-3404	542	8	)	)	PUNCT
easat-3404	542	9	,	,	PUNCT
easat-3404	542	10	2072	2072	NUM
easat-3404	542	11	-	-	SYM
easat-3404	542	12	2093	2093	NUM
easat-3404	542	13	.	.	PUNCT
easat-3404	543	1	https://doi.org/10.55214/25768484.v8i4.1583	https://doi.org/10.55214/25768484.v8i4.1583	NOUN
easat-3404	544	1	[	[	X
easat-3404	544	2	60	60	NUM
easat-3404	544	3	]	]	PUNCT
easat-3404	544	4	mustak	mustak	NOUN
easat-3404	544	5	,	,	PUNCT
easat-3404	544	6	m.	m.	NOUN
easat-3404	544	7	,	,	PUNCT
easat-3404	544	8	salminen	salminen	PROPN
easat-3404	544	9	,	,	PUNCT
easat-3404	544	10	j.	j.	PROPN
easat-3404	544	11	,	,	PUNCT
easat-3404	544	12	plé	plé	PROPN
easat-3404	544	13	,	,	PUNCT
easat-3404	544	14	l.	l.	PROPN
easat-3404	544	15	,	,	PUNCT
easat-3404	544	16	&	&	CCONJ
easat-3404	544	17	wirtz	wirtz	PROPN
easat-3404	544	18	,	,	PUNCT
easat-3404	544	19	j.	j.	PROPN
easat-3404	544	20	(	(	PUNCT
easat-3404	544	21	2021	2021	NUM
easat-3404	544	22	)	)	PUNCT
easat-3404	544	23	.	.	PUNCT
easat-3404	545	1	artificial	artificial	ADJ
easat-3404	545	2	intelligence	intelligence	NOUN
easat-3404	545	3	in	in	ADP
easat-3404	545	4	marketing	marketing	NOUN
easat-3404	545	5	:	:	PUNCT
easat-3404	545	6	topic	topic	NOUN
easat-3404	545	7	modeling	modeling	NOUN
easat-3404	545	8	,	,	PUNCT
easat-3404	545	9	scientometric	scientometric	ADJ
easat-3404	545	10	analysis	analysis	NOUN
easat-3404	545	11	,	,	PUNCT
easat-3404	545	12	and	and	CCONJ
easat-3404	545	13	research	research	NOUN
easat-3404	545	14	agenda	agenda	NOUN
easat-3404	545	15	.	.	PUNCT
easat-3404	546	1	journal	journal	PROPN
easat-3404	546	2	of	of	ADP
easat-3404	546	3	business	business	NOUN
easat-3404	546	4	research	research	NOUN
easat-3404	546	5	,	,	PUNCT
easat-3404	546	6	124	124	NUM
easat-3404	546	7	,	,	PUNCT
easat-3404	546	8	389	389	NUM
easat-3404	546	9	-	-	SYM
easat-3404	546	10	404	404	NUM
easat-3404	546	11	.	.	PUNCT
easat-3404	547	1	https://doi.org/10.1016/j.jbusres.2020.10.044	https://doi.org/10.1016/j.jbusres.2020.10.044	NOUN
easat-3404	548	1	[	[	PUNCT
easat-3404	548	2	61	61	NUM
easat-3404	548	3	]	]	SYM
easat-3404	548	4	nejad	nejad	PROPN
easat-3404	548	5	,	,	PUNCT
easat-3404	548	6	m.	m.	NOUN
easat-3404	548	7	g.	g.	PROPN
easat-3404	548	8	(	(	PUNCT
easat-3404	548	9	2022	2022	NUM
easat-3404	548	10	)	)	PUNCT
easat-3404	548	11	.	.	PUNCT
easat-3404	549	1	research	research	NOUN
easat-3404	549	2	on	on	ADP
easat-3404	549	3	financial	financial	ADJ
easat-3404	549	4	innovations	innovation	NOUN
easat-3404	549	5	:	:	PUNCT
easat-3404	549	6	an	an	DET
easat-3404	549	7	interdisciplinary	interdisciplinary	ADJ
easat-3404	549	8	review	review	NOUN
easat-3404	549	9	.	.	PUNCT
easat-3404	550	1	international	international	ADJ
easat-3404	550	2	journal	journal	PROPN
easat-3404	550	3	of	of	ADP
easat-3404	550	4	bank	bank	PROPN
easat-3404	550	5	marketing	marketing	NOUN
easat-3404	550	6	,	,	PUNCT
easat-3404	550	7	40(3	40(3	NUM
easat-3404	550	8	)	)	PUNCT
easat-3404	550	9	,	,	PUNCT
easat-3404	550	10	578	578	NUM
easat-3404	550	11	-	-	NUM
easat-3404	550	12	612	612	NUM
easat-3404	550	13	.	.	PUNCT
easat-3404	551	1	https://doi.org/10.1108/ijbm-07-2021-0305	https://doi.org/10.1108/ijbm-07-2021-0305	NOUN
easat-3404	552	1	[	[	X
easat-3404	552	2	62	62	NUM
easat-3404	552	3	]	]	PUNCT
easat-3404	552	4	ozkan	ozkan	PROPN
easat-3404	552	5	-	-	PUNCT
easat-3404	552	6	okay	okay	PROPN
easat-3404	552	7	,	,	PUNCT
easat-3404	552	8	m.	m.	NOUN
easat-3404	552	9	,	,	PUNCT
easat-3404	552	10	akin	akin	ADJ
easat-3404	552	11	,	,	PUNCT
easat-3404	552	12	e.	e.	PROPN
easat-3404	552	13	,	,	PUNCT
easat-3404	552	14	aslan	aslan	PROPN
easat-3404	552	15	,	,	PUNCT
easat-3404	552	16	ö.	ö.	PROPN
easat-3404	552	17	,	,	PUNCT
easat-3404	552	18	kosunalp	kosunalp	PROPN
easat-3404	552	19	,	,	PUNCT
easat-3404	552	20	s.	s.	PROPN
easat-3404	552	21	,	,	PUNCT
easat-3404	552	22	iliev	iliev	PROPN
easat-3404	552	23	,	,	PUNCT
easat-3404	552	24	t.	t.	PROPN
easat-3404	552	25	,	,	PUNCT
easat-3404	552	26	stoyanov	stoyanov	PROPN
easat-3404	552	27	,	,	PUNCT
easat-3404	552	28	i.	i.	PROPN
easat-3404	552	29	,	,	PUNCT
easat-3404	552	30	&	&	CCONJ
easat-3404	552	31	beloev	beloev	PROPN
easat-3404	552	32	,	,	PUNCT
easat-3404	552	33	i.	i.	PROPN
easat-3404	552	34	(	(	PUNCT
easat-3404	552	35	2024	2024	NUM
easat-3404	552	36	)	)	PUNCT
easat-3404	552	37	.	.	PUNCT
easat-3404	553	1	a	a	DET
easat-3404	553	2	comprehensive	comprehensive	ADJ
easat-3404	553	3	survey	survey	NOUN
easat-3404	553	4	:	:	PUNCT
easat-3404	553	5	evaluating	evaluate	VERB
easat-3404	553	6	the	the	DET
easat-3404	553	7	efficiency	efficiency	NOUN
easat-3404	553	8	of	of	ADP
easat-3404	553	9	artificial	artificial	ADJ
easat-3404	553	10	intelligence	intelligence	NOUN
easat-3404	553	11	and	and	CCONJ
easat-3404	553	12	machine	machine	NOUN
easat-3404	553	13	learning	learn	VERB
easat-3404	553	14	techniques	technique	NOUN
easat-3404	553	15	on	on	ADP
easat-3404	553	16	cyber	cyber	ADJ
easat-3404	553	17	security	security	NOUN
easat-3404	553	18	solutions	solution	NOUN
easat-3404	553	19	.	.	PUNCT
easat-3404	554	1	ieee	ieee	NOUN
easat-3404	554	2	access	access	NOUN
easat-3404	554	3	,	,	PUNCT
easat-3404	554	4	12	12	NUM
easat-3404	554	5	,	,	PUNCT
easat-3404	554	6	12229–12256	12229–12256	NUM
easat-3404	554	7	.	.	PUNCT
easat-3404	555	1	ieee	ieee	NOUN
easat-3404	555	2	access	access	NOUN
easat-3404	555	3	.	.	PUNCT
easat-3404	556	1	https://doi.org/10.1109/access.2024.3355547	https://doi.org/10.1109/access.2024.3355547	PROPN
easat-3404	557	1	[	[	PUNCT
easat-3404	557	2	63	63	NUM
easat-3404	557	3	]	]	SYM
easat-3404	557	4	page	page	NOUN
easat-3404	557	5	,	,	PUNCT
easat-3404	557	6	m.	m.	NOUN
easat-3404	557	7	j.	j.	PROPN
easat-3404	557	8	,	,	PUNCT
easat-3404	557	9	mckenzie	mckenzie	PROPN
easat-3404	557	10	,	,	PUNCT
easat-3404	557	11	j.	j.	PROPN
easat-3404	557	12	e.	e.	PROPN
easat-3404	557	13	,	,	PUNCT
easat-3404	557	14	bossuyt	bossuyt	NOUN
easat-3404	557	15	,	,	PUNCT
easat-3404	557	16	p.	p.	NOUN
easat-3404	557	17	m.	m.	NOUN
easat-3404	557	18	,	,	PUNCT
easat-3404	557	19	boutron	boutron	NOUN
easat-3404	557	20	,	,	PUNCT
easat-3404	557	21	i.	i.	PROPN
easat-3404	557	22	,	,	PUNCT
easat-3404	557	23	hoffmann	hoffmann	PROPN
easat-3404	557	24	,	,	PUNCT
easat-3404	557	25	t.	t.	PROPN
easat-3404	557	26	c.	c.	PROPN
easat-3404	557	27	,	,	PUNCT
easat-3404	557	28	mulrow	mulrow	PROPN
easat-3404	557	29	,	,	PUNCT
easat-3404	557	30	c.	c.	PROPN
easat-3404	557	31	d.	d.	PROPN
easat-3404	557	32	,	,	PUNCT
easat-3404	557	33	et	et	PROPN
easat-3404	557	34	al	al	PROPN
easat-3404	557	35	.	.	PROPN
easat-3404	558	1	(	(	PUNCT
easat-3404	558	2	2021	2021	NUM
easat-3404	558	3	)	)	PUNCT
easat-3404	558	4	.	.	PUNCT
easat-3404	559	1	the	the	DET
easat-3404	559	2	prisma	prisma	PROPN
easat-3404	559	3	2020	2020	NUM
easat-3404	559	4	statement	statement	NOUN
easat-3404	559	5	:	:	PUNCT
easat-3404	559	6	an	an	DET
easat-3404	559	7	updated	update	VERB
easat-3404	559	8	guideline	guideline	NOUN
easat-3404	559	9	for	for	ADP
easat-3404	559	10	reporting	report	VERB
easat-3404	559	11	systematic	systematic	ADJ
easat-3404	559	12	reviews	review	NOUN
easat-3404	559	13	.	.	PUNCT
easat-3404	560	1	bmj	bmj	PROPN
easat-3404	560	2	,	,	PUNCT
easat-3404	560	3	372	372	NUM
easat-3404	560	4	,	,	PUNCT
easat-3404	560	5	n71	n71	NOUN
easat-3404	560	6	.	.	PUNCT
easat-3404	561	1	https://doi.org/10.1136/bmj.n71	https://doi.org/10.1136/bmj.n71	PROPN
easat-3404	562	1	[	[	X
easat-3404	562	2	64	64	NUM
easat-3404	562	3	]	]	PUNCT
easat-3404	562	4	paramesha	paramesha	PROPN
easat-3404	562	5	,	,	PUNCT
easat-3404	562	6	m.	m.	NOUN
easat-3404	562	7	,	,	PUNCT
easat-3404	562	8	rane	rane	PROPN
easat-3404	562	9	,	,	PUNCT
easat-3404	562	10	n.	n.	PROPN
easat-3404	562	11	l.	l.	PROPN
easat-3404	562	12	,	,	PUNCT
easat-3404	562	13	&	&	CCONJ
easat-3404	562	14	rane	rane	PROPN
easat-3404	562	15	,	,	PUNCT
easat-3404	562	16	j.	j.	PROPN
easat-3404	562	17	(	(	PUNCT
easat-3404	562	18	2024	2024	NUM
easat-3404	562	19	)	)	PUNCT
easat-3404	562	20	.	.	PUNCT
easat-3404	563	1	artificial	artificial	ADJ
easat-3404	563	2	intelligence	intelligence	NOUN
easat-3404	563	3	,	,	PUNCT
easat-3404	563	4	machine	machine	NOUN
easat-3404	563	5	learning	learning	NOUN
easat-3404	563	6	,	,	PUNCT
easat-3404	563	7	deep	deep	ADJ
easat-3404	563	8	learning	learning	NOUN
easat-3404	563	9	,	,	PUNCT
easat-3404	563	10	and	and	CCONJ
easat-3404	563	11	blockchain	blockchain	NOUN
easat-3404	563	12	in	in	ADP
easat-3404	563	13	financial	financial	ADJ
easat-3404	563	14	and	and	CCONJ
easat-3404	563	15	banking	banking	NOUN
easat-3404	563	16	services	service	NOUN
easat-3404	563	17	:	:	PUNCT
easat-3404	563	18	a	a	DET
easat-3404	563	19	comprehensive	comprehensive	ADJ
easat-3404	563	20	review	review	NOUN
easat-3404	563	21	.	.	PUNCT
easat-3404	564	1	partners	partner	NOUN
easat-3404	564	2	universal	universal	ADJ
easat-3404	564	3	multidisciplinary	multidisciplinary	ADJ
easat-3404	564	4	research	research	NOUN
easat-3404	564	5	journal	journal	NOUN
easat-3404	564	6	,	,	PUNCT
easat-3404	564	7	1(2	1(2	NUM
easat-3404	564	8	)	)	PUNCT
easat-3404	564	9	,	,	PUNCT
easat-3404	564	10	article	article	NOUN
easat-3404	564	11	2	2	NUM
easat-3404	564	12	.	.	PUNCT
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easat-3404	564	14	[	[	X
easat-3404	564	15	65	65	NUM
easat-3404	564	16	]	]	X
easat-3404	564	17	paudel	paudel	PROPN
easat-3404	564	18	,	,	PUNCT
easat-3404	564	19	r.	r.	PROPN
easat-3404	564	20	(	(	PUNCT
easat-3404	564	21	2024	2024	NUM
easat-3404	564	22	)	)	PUNCT
easat-3404	564	23	.	.	PUNCT
easat-3404	565	1	the	the	DET
easat-3404	565	2	impact	impact	NOUN
easat-3404	565	3	of	of	ADP
easat-3404	565	4	automation	automation	NOUN
easat-3404	565	5	and	and	CCONJ
easat-3404	565	6	artificial	artificial	ADJ
easat-3404	565	7	intelligence	intelligence	NOUN
easat-3404	565	8	(	(	PUNCT
easat-3404	565	9	ai	ai	NOUN
easat-3404	565	10	)	)	PUNCT
easat-3404	565	11	on	on	ADP
easat-3404	565	12	leadership	leadership	NOUN
easat-3404	565	13	and	and	CCONJ
easat-3404	565	14	the	the	DET
easat-3404	565	15	workforce	workforce	NOUN
easat-3404	565	16	.	.	PUNCT
easat-3404	566	1	indonesian	indonesian	ADJ
easat-3404	566	2	journal	journal	PROPN
easat-3404	566	3	of	of	ADP
easat-3404	566	4	banking	banking	NOUN
easat-3404	566	5	and	and	CCONJ
easat-3404	566	6	financial	financial	ADJ
easat-3404	566	7	technology	technology	NOUN
easat-3404	566	8	,	,	PUNCT
easat-3404	566	9	2(2	2(2	NUM
easat-3404	566	10	)	)	PUNCT
easat-3404	566	11	,	,	PUNCT
easat-3404	566	12	article	article	NOUN
easat-3404	566	13	2	2	NUM
easat-3404	566	14	.	.	PUNCT
easat-3404	567	1	https://doi.org/10.55927/fintech.v2i2.8904	https://doi.org/10.55927/fintech.v2i2.8904	PROPN
easat-3404	568	1	[	[	X
easat-3404	568	2	66	66	NUM
easat-3404	568	3	]	]	PUNCT
easat-3404	568	4	peretz	peretz	PROPN
easat-3404	568	5	-	-	PUNCT
easat-3404	568	6	andersson	andersson	PROPN
easat-3404	568	7	,	,	PUNCT
easat-3404	568	8	e.	e.	PROPN
easat-3404	568	9	,	,	PUNCT
easat-3404	568	10	tabares	tabare	NOUN
easat-3404	568	11	,	,	PUNCT
easat-3404	568	12	s.	s.	PROPN
easat-3404	568	13	,	,	PUNCT
easat-3404	568	14	mikalef	mikalef	NOUN
easat-3404	568	15	,	,	PUNCT
easat-3404	568	16	p.	p.	NOUN
easat-3404	568	17	,	,	PUNCT
easat-3404	568	18	&	&	CCONJ
easat-3404	568	19	parida	parida	PROPN
easat-3404	568	20	,	,	PUNCT
easat-3404	568	21	v.	v.	PROPN
easat-3404	568	22	(	(	PUNCT
easat-3404	568	23	2024	2024	NUM
easat-3404	568	24	)	)	PUNCT
easat-3404	568	25	.	.	PUNCT
easat-3404	569	1	artificial	artificial	ADJ
easat-3404	569	2	intelligence	intelligence	NOUN
easat-3404	569	3	implementation	implementation	NOUN
easat-3404	569	4	in	in	ADP
easat-3404	569	5	manufacturing	manufacture	VERB
easat-3404	569	6	smes	sme	NOUN
easat-3404	569	7	:	:	PUNCT
easat-3404	569	8	a	a	DET
easat-3404	569	9	resource	resource	NOUN
easat-3404	569	10	orchestration	orchestration	NOUN
easat-3404	569	11	approach	approach	NOUN
easat-3404	569	12	.	.	PUNCT
easat-3404	570	1	international	international	ADJ
easat-3404	570	2	journal	journal	PROPN
easat-3404	570	3	of	of	ADP
easat-3404	570	4	information	information	NOUN
easat-3404	570	5	management	management	NOUN
easat-3404	570	6	,	,	PUNCT
easat-3404	570	7	77	77	NUM
easat-3404	570	8	,	,	PUNCT
easat-3404	570	9	102781	102781	NUM
easat-3404	570	10	.	.	PUNCT
easat-3404	571	1	https://doi.org/10.1016/j.ijinfomgt.2024.102781	https://doi.org/10.1016/j.ijinfomgt.2024.102781	PROPN
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easat-3404	571	3	https://doi.org/10.1007/s11747-020-00749-9	https://doi.org/10.1007/s11747-020-00749-9	NUM
easat-3404	571	4	https://doi.org/10.55875/jbga.bd.oct22.005	https://doi.org/10.55875/jbga.bd.oct22.005	DET
easat-3404	571	5	https://doi.org/10.61707/awg31130	https://doi.org/10.61707/awg31130	PROPN
easat-3404	571	6	https://doi.org/10.1007/s10796-022-10294-1	https://doi.org/10.1007/s10796-022-10294-1	NUM
easat-3404	571	7	https://doi.org/10.1007/s13347-017-0279-x	https://doi.org/10.1007/s13347-017-0279-x	PROPN
easat-3404	571	8	https://doi.org/10.1016/j.techfore.2023.123189	https://doi.org/10.1016/j.techfore.2023.123189	PROPN
easat-3404	571	9	https://doi.org/10.57239/pjlss-2024-22.1.00241	https://doi.org/10.57239/pjlss-2024-22.1.00241	X
easat-3404	571	10	https://doi.org/10.57239/pjlss-2024-22.1.00241	https://doi.org/10.57239/pjlss-2024-22.1.00241	X
easat-3404	571	11	https://doi.org/10.4018/979-8-3693-2964-1.ch005	https://doi.org/10.4018/979-8-3693-2964-1.ch005	VERB
easat-3404	571	12	https://doi.org/10.22161/ijcmp.8.2.3	https://doi.org/10.22161/ijcmp.8.2.3	X
easat-3404	572	1	https://doi.org/10.61707/py0fe669	https://doi.org/10.61707/py0fe669	NOUN
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easat-3404	572	10	6515	6515	NUM
easat-3404	572	11	edelweiss	edelweiss	PROPN
easat-3404	572	12	applied	apply	VERB
easat-3404	572	13	science	science	NOUN
easat-3404	572	14	and	and	CCONJ
easat-3404	572	15	technology	technology	NOUN
easat-3404	572	16	issn	issn	PROPN
easat-3404	572	17	:	:	PUNCT
easat-3404	572	18	2576	2576	NUM
easat-3404	572	19	-	-	SYM
easat-3404	572	20	8484	8484	NUM
easat-3404	572	21	vol	vol	NOUN
easat-3404	572	22	.	.	PROPN
easat-3404	572	23	8	8	NUM
easat-3404	572	24	,	,	PUNCT
easat-3404	572	25	no	no	INTJ
easat-3404	572	26	.	.	NOUN
easat-3404	572	27	6	6	NUM
easat-3404	572	28	:	:	SYM
easat-3404	572	29	6498	6498	NUM
easat-3404	572	30	-	-	SYM
easat-3404	572	31	6516	6516	NUM
easat-3404	572	32	,	,	PUNCT
easat-3404	572	33	2024	2024	NUM
easat-3404	572	34	doi	doi	NOUN
easat-3404	572	35	:	:	PUNCT
easat-3404	572	36	10.55214/25768484.v8i6.3404	10.55214/25768484.v8i6.3404	PROPN
easat-3404	572	37	©	©	PROPN
easat-3404	572	38	2024	2024	NUM
easat-3404	572	39	by	by	ADP
easat-3404	572	40	the	the	DET
easat-3404	572	41	author	author	NOUN
easat-3404	572	42	;	;	PUNCT
easat-3404	572	43	licensee	licensee	PROPN
easat-3404	572	44	learning	learning	NOUN
easat-3404	572	45	gate	gate	NOUN
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easat-3404	573	2	67	67	NUM
easat-3404	573	3	]	]	PUNCT
easat-3404	573	4	peyravi	peyravi	PROPN
easat-3404	573	5	,	,	PUNCT
easat-3404	573	6	bahman	bahman	PROPN
easat-3404	573	7	,	,	PUNCT
easat-3404	573	8	julija	julija	NOUN
easat-3404	573	9	nekrošienė	nekrošienė	PROPN
easat-3404	573	10	,	,	PUNCT
easat-3404	573	11	and	and	CCONJ
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easat-3404	573	13	lobanova	lobanova	PROPN
easat-3404	573	14	.	.	PUNCT
easat-3404	574	1	"	"	PUNCT
easat-3404	574	2	revolutionised	revolutionise	VERB
easat-3404	574	3	technologies	technology	NOUN
easat-3404	574	4	for	for	ADP
easat-3404	574	5	marketing	marketing	NOUN
easat-3404	574	6	:	:	PUNCT
easat-3404	574	7	theoretical	theoretical	ADJ
easat-3404	574	8	review	review	NOUN
easat-3404	574	9	with	with	ADP
easat-3404	574	10	focus	focus	NOUN
easat-3404	574	11	on	on	ADP
easat-3404	574	12	artificial	artificial	ADJ
easat-3404	574	13	intelligence	intelligence	NOUN
easat-3404	574	14	.	.	PUNCT
easat-3404	574	15	"	"	PUNCT
easat-3404	575	1	business	business	NOUN
easat-3404	575	2	:	:	PUNCT
easat-3404	575	3	theory	theory	NOUN
easat-3404	575	4	and	and	CCONJ
easat-3404	575	5	practice	practice	NOUN
easat-3404	575	6	21.2	21.2	NUM
easat-3404	575	7	(	(	PUNCT
easat-3404	575	8	2020	2020	NUM
easat-3404	575	9	):	):	PUNCT
easat-3404	575	10	827	827	NUM
easat-3404	575	11	-	-	SYM
easat-3404	575	12	834	834	NUM
easat-3404	575	13	.	.	PUNCT
easat-3404	576	1	[	[	X
easat-3404	576	2	68	68	NUM
easat-3404	576	3	]	]	X
easat-3404	576	4	plastino	plastino	NOUN
easat-3404	576	5	,	,	PUNCT
easat-3404	576	6	e.	e.	PROPN
easat-3404	576	7	,	,	PUNCT
easat-3404	576	8	&	&	CCONJ
easat-3404	576	9	purdy	purdy	PROPN
easat-3404	576	10	,	,	PUNCT
easat-3404	576	11	m.	m.	NOUN
easat-3404	576	12	(	(	PUNCT
easat-3404	576	13	2018	2018	NUM
easat-3404	576	14	)	)	PUNCT
easat-3404	576	15	.	.	PUNCT
easat-3404	577	1	game	game	NOUN
easat-3404	577	2	changing	change	VERB
easat-3404	577	3	value	value	NOUN
easat-3404	577	4	from	from	ADP
easat-3404	577	5	artificial	artificial	ADJ
easat-3404	577	6	intelligence	intelligence	NOUN
easat-3404	577	7	:	:	PUNCT
easat-3404	577	8	eight	eight	NUM
easat-3404	577	9	strategies	strategy	NOUN
easat-3404	577	10	.	.	PUNCT
easat-3404	578	1	strategy	strategy	NOUN
easat-3404	578	2	&	&	CCONJ
easat-3404	578	3	leadership	leadership	PROPN
easat-3404	578	4	,	,	PUNCT
easat-3404	578	5	46(1	46(1	PROPN
easat-3404	578	6	)	)	PUNCT
easat-3404	578	7	,	,	PUNCT
easat-3404	578	8	16–22	16–22	NUM
easat-3404	578	9	.	.	PUNCT
easat-3404	579	1	https://doi.org/10.1108/sl-11-2017-0106	https://doi.org/10.1108/sl-11-2017-0106	PRON
easat-3404	580	1	[	[	X
easat-3404	580	2	69	69	NUM
easat-3404	580	3	]	]	X
easat-3404	580	4	poli	poli	PROPN
easat-3404	580	5	,	,	PUNCT
easat-3404	580	6	t.	t.	NOUN
easat-3404	580	7	a.	a.	NOUN
easat-3404	580	8	(	(	PUNCT
easat-3404	580	9	2024	2024	NUM
easat-3404	580	10	)	)	PUNCT
easat-3404	580	11	.	.	PUNCT
easat-3404	581	1	mediating	mediate	VERB
easat-3404	581	2	role	role	NOUN
easat-3404	581	3	of	of	ADP
easat-3404	581	4	entrepreneurship	entrepreneurship	NOUN
easat-3404	581	5	capability	capability	NOUN
easat-3404	581	6	in	in	ADP
easat-3404	581	7	sustainable	sustainable	ADJ
easat-3404	581	8	performance	performance	NOUN
easat-3404	581	9	and	and	CCONJ
easat-3404	581	10	women	woman	NOUN
easat-3404	581	11	entrepreneurship	entrepreneurship	NOUN
easat-3404	581	12	:	:	PUNCT
easat-3404	581	13	an	an	DET
easat-3404	581	14	evidence	evidence	NOUN
easat-3404	581	15	from	from	ADP
easat-3404	581	16	a	a	DET
easat-3404	581	17	developing	develop	VERB
easat-3404	581	18	country	country	NOUN
easat-3404	581	19	.	.	PUNCT
easat-3404	582	1	journal	journal	PROPN
easat-3404	582	2	of	of	ADP
easat-3404	582	3	ecohumanism	ecohumanism	NOUN
easat-3404	582	4	,	,	PUNCT
easat-3404	582	5	3(3	3(3	NUM
easat-3404	582	6	)	)	PUNCT
easat-3404	582	7	,	,	PUNCT
easat-3404	582	8	2006	2006	NUM
easat-3404	582	9	-	-	SYM
easat-3404	582	10	2019	2019	NUM
easat-3404	582	11	.	.	PUNCT
easat-3404	583	1	https://doi.org/10.62754/joe.v3i3.3553	https://doi.org/10.62754/joe.v3i3.3553	PROPN
easat-3404	583	2	[	[	X
easat-3404	583	3	70	70	NUM
easat-3404	583	4	]	]	X
easat-3404	583	5	potwora	potwora	NOUN
easat-3404	583	6	,	,	PUNCT
easat-3404	583	7	m.	m.	NOUN
easat-3404	583	8	,	,	PUNCT
easat-3404	583	9	vdovichena	vdovichena	NOUN
easat-3404	583	10	,	,	PUNCT
easat-3404	583	11	o.	o.	NOUN
easat-3404	583	12	,	,	PUNCT
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easat-3404	583	14	,	,	PUNCT
easat-3404	583	15	d.	d.	PROPN
easat-3404	583	16	,	,	PUNCT
easat-3404	583	17	lipych	lipych	PROPN
easat-3404	583	18	,	,	PUNCT
easat-3404	583	19	l.	l.	PROPN
easat-3404	583	20	,	,	PUNCT
easat-3404	583	21	&	&	CCONJ
easat-3404	583	22	saienko	saienko	PROPN
easat-3404	583	23	,	,	PUNCT
easat-3404	583	24	v.	v.	PROPN
easat-3404	583	25	(	(	PUNCT
easat-3404	583	26	2024	2024	NUM
easat-3404	583	27	)	)	PUNCT
easat-3404	583	28	.	.	PUNCT
easat-3404	584	1	the	the	DET
easat-3404	584	2	use	use	NOUN
easat-3404	584	3	of	of	ADP
easat-3404	584	4	artificial	artificial	ADJ
easat-3404	584	5	intelligence	intelligence	NOUN
easat-3404	584	6	in	in	ADP
easat-3404	584	7	marketing	marketing	NOUN
easat-3404	584	8	strategies	strategy	NOUN
easat-3404	584	9	:	:	PUNCT
easat-3404	584	10	automation	automation	NOUN
easat-3404	584	11	,	,	PUNCT
easat-3404	584	12	personalization	personalization	NOUN
easat-3404	584	13	and	and	CCONJ
easat-3404	584	14	forecasting	forecasting	NOUN
easat-3404	584	15	.	.	PUNCT
easat-3404	585	1	journal	journal	PROPN
easat-3404	585	2	of	of	ADP
easat-3404	585	3	management	management	NOUN
easat-3404	585	4	world	world	NOUN
easat-3404	585	5	,	,	PUNCT
easat-3404	585	6	2024(2	2024(2	NUM
easat-3404	585	7	)	)	PUNCT
easat-3404	585	8	,	,	PUNCT
easat-3404	585	9	41	41	NUM
easat-3404	585	10	-	-	SYM
easat-3404	585	11	49	49	NUM
easat-3404	585	12	.	.	PUNCT
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easat-3404	587	2	71	71	NUM
easat-3404	587	3	]	]	X
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easat-3404	587	5	,	,	PUNCT
easat-3404	587	6	k.	k.	PROPN
easat-3404	587	7	p.	p.	PROPN
easat-3404	587	8	,	,	PUNCT
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easat-3404	587	10	,	,	PUNCT
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easat-3404	587	12	s.	s.	PROPN
easat-3404	587	13	,	,	PUNCT
easat-3404	587	14	&	&	CCONJ
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easat-3404	587	16	,	,	PUNCT
easat-3404	587	17	s.	s.	PROPN
easat-3404	587	18	(	(	PUNCT
easat-3404	587	19	2024	2024	NUM
easat-3404	587	20	)	)	PUNCT
easat-3404	587	21	.	.	PUNCT
easat-3404	588	1	artificial	artificial	ADJ
easat-3404	588	2	intelligence	intelligence	NOUN
easat-3404	588	3	in	in	ADP
easat-3404	588	4	medical	medical	ADJ
easat-3404	588	5	imaging	imaging	NOUN
easat-3404	588	6	by	by	ADP
easat-3404	588	7	machine	machine	NOUN
easat-3404	588	8	learning	learning	NOUN
easat-3404	588	9	and	and	CCONJ
easat-3404	588	10	deep	deep	ADJ
easat-3404	588	11	learning	learning	NOUN
easat-3404	588	12	.	.	PUNCT
easat-3404	589	1	in	in	ADP
easat-3404	589	2	approaches	approach	NOUN
easat-3404	589	3	to	to	ADP
easat-3404	589	4	human	human	NOUN
easat-3404	589	5	-	-	PUNCT
easat-3404	589	6	centered	center	VERB
easat-3404	589	7	ai	ai	NOUN
easat-3404	589	8	in	in	ADP
easat-3404	589	9	healthcare	healthcare	NOUN
easat-3404	589	10	(	(	PUNCT
easat-3404	589	11	pp	pp	ADJ
easat-3404	589	12	.	.	PUNCT
easat-3404	590	1	121–159	121–159	NUM
easat-3404	590	2	)	)	PUNCT
easat-3404	590	3	.	.	PUNCT
easat-3404	591	1	igi	igi	PROPN
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easat-3404	591	3	.	.	PUNCT
easat-3404	592	1	https://doi.org/10.4018/979-8-3693-2238-3.ch006	https://doi.org/10.4018/979-8-3693-2238-3.ch006	NOUN
easat-3404	593	1	[	[	X
easat-3404	593	2	72	72	NUM
easat-3404	593	3	]	]	X
easat-3404	593	4	rahman	rahman	PROPN
easat-3404	593	5	,	,	PUNCT
easat-3404	593	6	m.	m.	NOUN
easat-3404	593	7	m.	m.	NOUN
easat-3404	593	8	,	,	PUNCT
easat-3404	593	9	bhuiyan	bhuiyan	PROPN
easat-3404	593	10	,	,	PUNCT
easat-3404	593	11	m.	m.	NOUN
easat-3404	593	12	r.	r.	PROPN
easat-3404	593	13	,	,	PUNCT
easat-3404	593	14	&	&	CCONJ
easat-3404	593	15	alam	alam	PROPN
easat-3404	593	16	,	,	PUNCT
easat-3404	593	17	s.	s.	PROPN
easat-3404	593	18	m.	m.	PROPN
easat-3404	593	19	(	(	PUNCT
easat-3404	593	20	2024	2024	NUM
easat-3404	593	21	)	)	PUNCT
easat-3404	593	22	.	.	PUNCT
easat-3404	594	1	the	the	DET
easat-3404	594	2	empirical	empirical	ADJ
easat-3404	594	3	study	study	NOUN
easat-3404	594	4	on	on	ADP
easat-3404	594	5	the	the	DET
easat-3404	594	6	impact	impact	NOUN
easat-3404	594	7	of	of	ADP
easat-3404	594	8	the	the	DET
easat-3404	594	9	covid-19	covid-19	PROPN
easat-3404	594	10	on	on	ADP
easat-3404	594	11	small	small	ADJ
easat-3404	594	12	and	and	CCONJ
easat-3404	594	13	medium	medium	ADJ
easat-3404	594	14	enterprises	enterprise	NOUN
easat-3404	594	15	(	(	PUNCT
easat-3404	594	16	smes	sme	NOUN
easat-3404	594	17	)	)	PUNCT
easat-3404	594	18	in	in	ADP
easat-3404	594	19	bangladesh	bangladesh	PROPN
easat-3404	594	20	.	.	PUNCT
easat-3404	595	1	journal	journal	PROPN
easat-3404	595	2	of	of	ADP
easat-3404	595	3	information	information	NOUN
easat-3404	595	4	systems	system	NOUN
easat-3404	595	5	and	and	CCONJ
easat-3404	595	6	informatics	informatic	NOUN
easat-3404	595	7	,	,	PUNCT
easat-3404	595	8	6(1	6(1	NUM
easat-3404	595	9	)	)	PUNCT
easat-3404	595	10	,	,	PUNCT
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easat-3404	595	12	-	-	SYM
easat-3404	595	13	547	547	NUM
easat-3404	595	14	.	.	PUNCT
easat-3404	596	1	https://doi.org/10.51519/journalisi.v6i1.686	https://doi.org/10.51519/journalisi.v6i1.686	PROPN
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easat-3404	596	3	73	73	NUM
easat-3404	596	4	]	]	X
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easat-3404	596	6	,	,	PUNCT
easat-3404	596	7	m.	m.	NOUN
easat-3404	596	8	m.	m.	NOUN
easat-3404	596	9	,	,	PUNCT
easat-3404	596	10	faraji	faraji	NOUN
easat-3404	596	11	,	,	PUNCT
easat-3404	596	12	m.	m.	NOUN
easat-3404	596	13	r.	r.	PROPN
easat-3404	596	14	,	,	PUNCT
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easat-3404	596	17	m.	m.	NOUN
easat-3404	596	18	m.	m.	PROPN
easat-3404	596	19	,	,	PUNCT
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easat-3404	596	23	,	,	PUNCT
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easat-3404	596	26	s.	s.	PROPN
easat-3404	596	27	,	,	PUNCT
easat-3404	596	28	&	&	CCONJ
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easat-3404	596	31	m.	m.	PROPN
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easat-3404	596	34	2024	2024	NUM
easat-3404	596	35	)	)	PUNCT
easat-3404	596	36	.	.	PUNCT
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easat-3404	597	2	towards	towards	ADP
easat-3404	597	3	information	information	NOUN
easat-3404	597	4	society	society	NOUN
easat-3404	597	5	for	for	ADP
easat-3404	597	6	information	information	NOUN
easat-3404	597	7	security	security	NOUN
easat-3404	597	8	in	in	ADP
easat-3404	597	9	information	information	NOUN
easat-3404	597	10	systems	system	NOUN
easat-3404	597	11	:	:	PUNCT
easat-3404	597	12	a	a	DET
easat-3404	597	13	systematic	systematic	ADJ
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easat-3404	598	8	(	(	PUNCT
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easat-3404	598	10	)	)	PUNCT
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easat-3404	598	13	)	)	PUNCT
easat-3404	598	14	.	.	PUNCT
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easat-3404	599	3	74	74	NUM
easat-3404	599	4	]	]	PUNCT
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easat-3404	599	8	(	(	PUNCT
easat-3404	599	9	2024	2024	NUM
easat-3404	599	10	)	)	PUNCT
easat-3404	599	11	.	.	PUNCT
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easat-3404	600	2	iot	iot	ADJ
easat-3404	600	3	analytics	analytic	NOUN
easat-3404	600	4	into	into	ADP
easat-3404	600	5	marketing	marketing	NOUN
easat-3404	600	6	decision	decision	NOUN
easat-3404	600	7	making	making	NOUN
easat-3404	600	8	:	:	PUNCT
easat-3404	600	9	a	a	DET
easat-3404	600	10	smart	smart	ADJ
easat-3404	600	11	data	data	NOUN
easat-3404	600	12	-	-	PUNCT
easat-3404	600	13	driven	drive	VERB
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easat-3404	600	15	.	.	PUNCT
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easat-3404	601	2	journal	journal	PROPN
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easat-3404	601	4	data	datum	NOUN
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easat-3404	601	11	)	)	PUNCT
easat-3404	601	12	,	,	PUNCT
easat-3404	601	13	article	article	NOUN
easat-3404	601	14	1	1	NUM
easat-3404	601	15	.	.	PUNCT
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easat-3404	602	2	75	75	NUM
easat-3404	602	3	]	]	X
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easat-3404	602	5	,	,	PUNCT
easat-3404	602	6	n.	n.	PROPN
easat-3404	602	7	l.	l.	PROPN
easat-3404	602	8	,	,	PUNCT
easat-3404	602	9	paramesha	paramesha	PROPN
easat-3404	602	10	,	,	PUNCT
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easat-3404	602	12	,	,	PUNCT
easat-3404	602	13	choudhary	choudhary	PROPN
easat-3404	602	14	,	,	PUNCT
easat-3404	602	15	s.	s.	PROPN
easat-3404	602	16	p.	p.	PROPN
easat-3404	602	17	,	,	PUNCT
easat-3404	602	18	&	&	CCONJ
easat-3404	602	19	rane	rane	PROPN
easat-3404	602	20	,	,	PUNCT
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easat-3404	602	22	(	(	PUNCT
easat-3404	602	23	2024	2024	NUM
easat-3404	602	24	)	)	PUNCT
easat-3404	602	25	.	.	PUNCT
easat-3404	603	1	artificial	artificial	ADJ
easat-3404	603	2	intelligence	intelligence	NOUN
easat-3404	603	3	,	,	PUNCT
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easat-3404	603	5	learning	learning	NOUN
easat-3404	603	6	,	,	PUNCT
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easat-3404	603	8	deep	deep	ADJ
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easat-3404	603	10	for	for	ADP
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easat-3404	603	14	:	:	PUNCT
easat-3404	603	15	a	a	DET
easat-3404	603	16	review	review	NOUN
easat-3404	603	17	.	.	PUNCT
easat-3404	604	1	partners	partner	NOUN
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easat-3404	604	4	innovation	innovation	NOUN
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easat-3404	604	6	,	,	PUNCT
easat-3404	604	7	2(3	2(3	NUM
easat-3404	604	8	)	)	PUNCT
easat-3404	604	9	,	,	PUNCT
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easat-3404	604	12	.	.	PUNCT
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easat-3404	605	2	76	76	NUM
easat-3404	605	3	]	]	X
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easat-3404	605	5	,	,	PUNCT
easat-3404	605	6	m.	m.	PROPN
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easat-3404	605	8	,	,	PUNCT
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easat-3404	605	10	,	,	PUNCT
easat-3404	605	11	s.	s.	PROPN
easat-3404	605	12	,	,	PUNCT
easat-3404	605	13	waffenschmidt	waffenschmidt	PROPN
easat-3404	605	14	,	,	PUNCT
easat-3404	605	15	s.	s.	PROPN
easat-3404	605	16	,	,	PUNCT
easat-3404	605	17	ayala	ayala	PROPN
easat-3404	605	18	,	,	PUNCT
easat-3404	605	19	a.	a.	PROPN
easat-3404	605	20	p.	p.	PROPN
easat-3404	605	21	,	,	PUNCT
easat-3404	605	22	moher	moher	PROPN
easat-3404	605	23	,	,	PUNCT
easat-3404	605	24	d.	d.	PROPN
easat-3404	605	25	,	,	PUNCT
easat-3404	605	26	page	page	NOUN
easat-3404	605	27	,	,	PUNCT
easat-3404	605	28	m.	m.	NOUN
easat-3404	605	29	j.	j.	PROPN
easat-3404	605	30	,	,	PUNCT
easat-3404	605	31	&	&	CCONJ
easat-3404	605	32	koffel	koffel	PROPN
easat-3404	605	33	,	,	PUNCT
easat-3404	605	34	j.	j.	PROPN
easat-3404	605	35	b.	b.	PROPN
easat-3404	605	36	(	(	PUNCT
easat-3404	605	37	2021	2021	NUM
easat-3404	605	38	)	)	PUNCT
easat-3404	605	39	.	.	PUNCT
easat-3404	606	1	prismas	prismas	PROPN
easat-3404	606	2	:	:	PUNCT
easat-3404	606	3	an	an	DET
easat-3404	606	4	extension	extension	NOUN
easat-3404	606	5	to	to	ADP
easat-3404	606	6	the	the	DET
easat-3404	606	7	prisma	prisma	NOUN
easat-3404	606	8	statement	statement	NOUN
easat-3404	606	9	for	for	ADP
easat-3404	606	10	reporting	report	VERB
easat-3404	606	11	literature	literature	NOUN
easat-3404	606	12	searches	search	NOUN
easat-3404	606	13	in	in	ADP
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easat-3404	606	15	reviews	review	NOUN
easat-3404	606	16	.	.	PUNCT
easat-3404	607	1	systematic	systematic	ADJ
easat-3404	607	2	reviews	review	NOUN
easat-3404	607	3	,	,	PUNCT
easat-3404	607	4	10	10	NUM
easat-3404	607	5	,	,	PUNCT
easat-3404	607	6	1	1	NUM
easat-3404	607	7	-	-	SYM
easat-3404	607	8	19	19	NUM
easat-3404	607	9	.	.	PUNCT
easat-3404	608	1	https://doi.org/10.1186/s13643-020-01542-z	https://doi.org/10.1186/s13643-020-01542-z	PROPN
easat-3404	609	1	[	[	X
easat-3404	609	2	77	77	NUM
easat-3404	609	3	]	]	X
easat-3404	609	4	salim	salim	PROPN
easat-3404	609	5	,	,	PUNCT
easat-3404	609	6	s.	s.	PROPN
easat-3404	609	7	(	(	PUNCT
easat-3404	609	8	2020	2020	NUM
easat-3404	609	9	)	)	PUNCT
easat-3404	609	10	.	.	PUNCT
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easat-3404	610	2	the	the	DET
easat-3404	610	3	role	role	NOUN
easat-3404	610	4	of	of	ADP
easat-3404	610	5	artificial	artificial	ADJ
easat-3404	610	6	intelligence	intelligence	NOUN
easat-3404	610	7	and	and	CCONJ
easat-3404	610	8	its	its	PRON
easat-3404	610	9	future	future	ADJ
easat-3404	610	10	social	social	ADJ
easat-3404	610	11	impact	impact	NOUN
easat-3404	610	12	.	.	PUNCT
easat-3404	611	1	igi	igi	PROPN
easat-3404	611	2	global	global	PROPN
easat-3404	611	3	.	.	PUNCT
easat-3404	612	1	[	[	X
easat-3404	612	2	78	78	NUM
easat-3404	612	3	]	]	X
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easat-3404	612	5	,	,	PUNCT
easat-3404	612	6	p.	p.	PROPN
easat-3404	612	7	,	,	PUNCT
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easat-3404	612	9	,	,	PUNCT
easat-3404	612	10	a.	a.	NOUN
easat-3404	612	11	,	,	PUNCT
easat-3404	612	12	siddique	siddique	PROPN
easat-3404	612	13	,	,	PUNCT
easat-3404	612	14	a.	a.	NOUN
easat-3404	612	15	bakar	bakar	PROPN
easat-3404	612	16	,	,	PUNCT
easat-3404	612	17	apu	apu	PROPN
easat-3404	612	18	,	,	PUNCT
easat-3404	612	19	a.	a.	PROPN
easat-3404	612	20	s.	s.	PROPN
easat-3404	612	21	,	,	PUNCT
easat-3404	612	22	tasnim	tasnim	NOUN
easat-3404	612	23	,	,	PUNCT
easat-3404	612	24	s.	s.	PROPN
easat-3404	612	25	a.	a.	PROPN
easat-3404	612	26	,	,	PUNCT
easat-3404	612	27	&	&	CCONJ
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easat-3404	612	30	r.	r.	PROPN
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easat-3404	612	32	2024	2024	NUM
easat-3404	612	33	)	)	PUNCT
easat-3404	612	34	.	.	PUNCT
easat-3404	613	1	a	a	DET
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easat-3404	613	3	review	review	NOUN
easat-3404	613	4	on	on	ADP
easat-3404	613	5	stock	stock	NOUN
easat-3404	613	6	market	market	NOUN
easat-3404	613	7	prediction	prediction	NOUN
easat-3404	613	8	using	use	VERB
easat-3404	613	9	artificial	artificial	ADJ
easat-3404	613	10	intelligence	intelligence	NOUN
easat-3404	613	11	.	.	PUNCT
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easat-3404	614	2	journal	journal	PROPN
easat-3404	614	3	of	of	ADP
easat-3404	614	4	science	science	NOUN
easat-3404	614	5	and	and	CCONJ
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easat-3404	614	7	technology	technology	NOUN
easat-3404	614	8	,	,	PUNCT
easat-3404	614	9	383–404	383–404	NUM
easat-3404	614	10	.	.	PUNCT
easat-3404	615	1	https://doi.org/10.56532/mjsat.v4i4.316	https://doi.org/10.56532/mjsat.v4i4.316	VERB
easat-3404	615	2	[	[	X
easat-3404	615	3	79	79	NUM
easat-3404	615	4	]	]	X
easat-3404	615	5	saura	saura	PROPN
easat-3404	615	6	,	,	PUNCT
easat-3404	615	7	j.	j.	PROPN
easat-3404	615	8	r.	r.	PROPN
easat-3404	615	9	,	,	PUNCT
easat-3404	615	10	ribeiro	ribeiro	PROPN
easat-3404	615	11	-	-	PUNCT
easat-3404	615	12	soriano	soriano	PROPN
easat-3404	615	13	,	,	PUNCT
easat-3404	615	14	d.	d.	PROPN
easat-3404	615	15	,	,	PUNCT
easat-3404	615	16	&	&	CCONJ
easat-3404	615	17	palacios	palacio	NOUN
easat-3404	615	18	-	-	PUNCT
easat-3404	615	19	marqués	marqués	PROPN
easat-3404	615	20	,	,	PUNCT
easat-3404	615	21	d.	d.	NOUN
easat-3404	615	22	(	(	PUNCT
easat-3404	615	23	2021	2021	NUM
easat-3404	615	24	)	)	PUNCT
easat-3404	615	25	.	.	PUNCT
easat-3404	616	1	setting	set	VERB
easat-3404	616	2	b2b	b2b	ADP
easat-3404	616	3	digital	digital	ADJ
easat-3404	616	4	marketing	marketing	NOUN
easat-3404	616	5	in	in	ADP
easat-3404	616	6	artificial	artificial	ADJ
easat-3404	616	7	intelligence	intelligence	NOUN
easat-3404	616	8	-	-	PUNCT
easat-3404	616	9	based	base	VERB
easat-3404	616	10	crms	crm	NOUN
easat-3404	616	11	:	:	PUNCT
easat-3404	616	12	a	a	DET
easat-3404	616	13	review	review	NOUN
easat-3404	616	14	and	and	CCONJ
easat-3404	616	15	directions	direction	NOUN
easat-3404	616	16	for	for	ADP
easat-3404	616	17	future	future	ADJ
easat-3404	616	18	research	research	NOUN
easat-3404	616	19	.	.	PUNCT
easat-3404	617	1	industrial	industrial	ADJ
easat-3404	617	2	marketing	marketing	NOUN
easat-3404	617	3	management	management	NOUN
easat-3404	617	4	,	,	PUNCT
easat-3404	617	5	98	98	NUM
easat-3404	617	6	,	,	PUNCT
easat-3404	617	7	161	161	NUM
easat-3404	617	8	–	–	PUNCT
easat-3404	617	9	178	178	NUM
easat-3404	617	10	.	.	PUNCT
easat-3404	618	1	https://doi.org/10.1016/j.indmarman.2021.08.006	https://doi.org/10.1016/j.indmarman.2021.08.006	NUM
easat-3404	618	2	[	[	X
easat-3404	618	3	80	80	NUM
easat-3404	618	4	]	]	PUNCT
easat-3404	618	5	sawon	sawon	NOUN
easat-3404	618	6	,	,	PUNCT
easat-3404	618	7	m.	m.	NOUN
easat-3404	618	8	m.	m.	PROPN
easat-3404	618	9	h.	h.	PROPN
easat-3404	618	10	,	,	PUNCT
easat-3404	618	11	lina	lina	PROPN
easat-3404	618	12	,	,	PUNCT
easat-3404	618	13	f.	f.	PROPN
easat-3404	618	14	y.	y.	PROPN
easat-3404	618	15	,	,	PUNCT
easat-3404	618	16	&	&	CCONJ
easat-3404	618	17	hossain	hossain	PROPN
easat-3404	618	18	,	,	PUNCT
easat-3404	618	19	m.	m.	NOUN
easat-3404	618	20	a.	a.	NOUN
easat-3404	618	21	(	(	PUNCT
easat-3404	618	22	2024	2024	NUM
easat-3404	618	23	)	)	PUNCT
easat-3404	618	24	.	.	PUNCT
easat-3404	619	1	ai	ai	VERB
easat-3404	619	2	in	in	ADP
easat-3404	619	3	the	the	DET
easat-3404	619	4	tourism	tourism	NOUN
easat-3404	619	5	and	and	CCONJ
easat-3404	619	6	hospitality	hospitality	NOUN
easat-3404	619	7	industry	industry	NOUN
easat-3404	619	8	in	in	ADP
easat-3404	619	9	bangladesh	bangladesh	NOUN
easat-3404	619	10	:	:	PUNCT
easat-3404	619	11	challenges	challenge	NOUN
easat-3404	619	12	and	and	CCONJ
easat-3404	619	13	ways	way	NOUN
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easat-3404	619	15	.	.	PUNCT
easat-3404	620	1	in	in	ADP
easat-3404	620	2	impact	impact	NOUN
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easat-3404	620	4	ai	ai	NOUN
easat-3404	620	5	and	and	CCONJ
easat-3404	620	6	tech	tech	NOUN
easat-3404	620	7	-	-	PUNCT
easat-3404	620	8	driven	drive	VERB
easat-3404	620	9	solutions	solution	NOUN
easat-3404	620	10	in	in	ADP
easat-3404	620	11	hospitality	hospitality	NOUN
easat-3404	620	12	and	and	CCONJ
easat-3404	620	13	tourism	tourism	NOUN
easat-3404	620	14	(	(	PUNCT
easat-3404	620	15	pp	pp	ADJ
easat-3404	620	16	.	.	PUNCT
easat-3404	620	17	84	84	NUM
easat-3404	620	18	-	-	SYM
easat-3404	620	19	102	102	NUM
easat-3404	620	20	)	)	PUNCT
easat-3404	620	21	.	.	PUNCT
easat-3404	621	1	igi	igi	PROPN
easat-3404	621	2	global	global	PROPN
easat-3404	621	3	.	.	PUNCT
easat-3404	622	1	doi	doi	NOUN
easat-3404	622	2	:	:	PUNCT
easat-3404	622	3	10.4018/979	10.4018/979	NUM
easat-3404	622	4	-	-	SYM
easat-3404	622	5	8	8	NUM
easat-3404	622	6	-	-	PUNCT
easat-3404	622	7	3693	3693	NUM
easat-3404	622	8	-	-	PUNCT
easat-3404	622	9	6755	6755	NUM
easat-3404	622	10	-	-	NUM
easat-3404	622	11	1.ch005	1.ch005	NOUN
easat-3404	622	12	[	[	X
easat-3404	622	13	81	81	NUM
easat-3404	622	14	]	]	PUNCT
easat-3404	622	15	shanmugam	shanmugam	NOUN
easat-3404	622	16	,	,	PUNCT
easat-3404	622	17	g.	g.	PROPN
easat-3404	622	18	,	,	PUNCT
easat-3404	622	19	rajendran	rajendran	PROPN
easat-3404	622	20	,	,	PUNCT
easat-3404	622	21	d.	d.	PROPN
easat-3404	622	22	,	,	PUNCT
easat-3404	622	23	thanarajan	thanarajan	VERB
easat-3404	622	24	,	,	PUNCT
easat-3404	622	25	t.	t.	PROPN
easat-3404	622	26	,	,	PUNCT
easat-3404	622	27	murugaraj	murugaraj	PROPN
easat-3404	622	28	,	,	PUNCT
easat-3404	622	29	s.	s.	PROPN
easat-3404	622	30	s.	s.	PROPN
easat-3404	622	31	,	,	PUNCT
easat-3404	622	32	&	&	CCONJ
easat-3404	622	33	rajendran	rajendran	PROPN
easat-3404	622	34	,	,	PUNCT
easat-3404	622	35	s.	s.	PROPN
easat-3404	622	36	(	(	PUNCT
easat-3404	622	37	2023	2023	NUM
easat-3404	622	38	)	)	PUNCT
easat-3404	622	39	.	.	PUNCT
easat-3404	623	1	artificial	artificial	ADJ
easat-3404	623	2	intelligence	intelligence	NOUN
easat-3404	623	3	as	as	ADP
easat-3404	623	4	a	a	DET
easat-3404	623	5	catalyst	catalyst	NOUN
easat-3404	623	6	in	in	ADP
easat-3404	623	7	digital	digital	ADJ
easat-3404	623	8	marketing	marketing	NOUN
easat-3404	623	9	:	:	PUNCT
easat-3404	623	10	enhancing	enhance	VERB
easat-3404	623	11	profitability	profitability	NOUN
easat-3404	623	12	and	and	CCONJ
easat-3404	623	13	market	market	NOUN
easat-3404	623	14	potential	potential	NOUN
easat-3404	623	15	.	.	PUNCT
easat-3404	624	1	ingénierie	ingénierie	PROPN
easat-3404	624	2	des	des	PROPN
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easat-3404	624	5	,	,	PUNCT
easat-3404	624	6	28(6	28(6	NUM
easat-3404	624	7	)	)	PUNCT
easat-3404	624	8	.	.	PUNCT
easat-3404	625	1	10.18280	10.18280	NUM
easat-3404	625	2	/	/	SYM
easat-3404	625	3	isi.280620	isi.280620	NUM
easat-3404	625	4	[	[	X
easat-3404	625	5	82	82	NUM
easat-3404	625	6	]	]	X
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easat-3404	625	10	,	,	PUNCT
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easat-3404	625	12	,	,	PUNCT
easat-3404	625	13	e.	e.	PROPN
easat-3404	625	14	,	,	PUNCT
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easat-3404	625	16	,	,	PUNCT
easat-3404	625	17	y.	y.	PROPN
easat-3404	625	18	,	,	PUNCT
easat-3404	625	19	evans	evans	PROPN
easat-3404	625	20	,	,	PUNCT
easat-3404	625	21	g.	g.	PROPN
easat-3404	625	22	,	,	PUNCT
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easat-3404	625	24	,	,	PUNCT
easat-3404	625	25	m.	m.	NOUN
easat-3404	625	26	,	,	PUNCT
easat-3404	625	27	labib	labib	PROPN
easat-3404	625	28	,	,	PUNCT
easat-3404	625	29	a.	a.	NOUN
easat-3404	625	30	,	,	PUNCT
easat-3404	625	31	...	...	PUNCT
easat-3404	625	32	&	&	CCONJ
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easat-3404	625	34	,	,	PUNCT
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easat-3404	625	36	(	(	PUNCT
easat-3404	625	37	2020	2020	NUM
easat-3404	625	38	)	)	PUNCT
easat-3404	625	39	.	.	PUNCT
easat-3404	626	1	artificial	artificial	ADJ
easat-3404	626	2	intelligence	intelligence	NOUN
easat-3404	626	3	(	(	PUNCT
easat-3404	626	4	ai	ai	NOUN
easat-3404	626	5	)	)	PUNCT
easat-3404	626	6	in	in	ADP
easat-3404	626	7	strategic	strategic	ADJ
easat-3404	626	8	marketing	marketing	NOUN
easat-3404	626	9	decision	decision	NOUN
easat-3404	626	10	-	-	PUNCT
easat-3404	626	11	making	making	NOUN
easat-3404	626	12	:	:	PUNCT
easat-3404	626	13	a	a	DET
easat-3404	626	14	research	research	NOUN
easat-3404	626	15	agenda	agenda	NOUN
easat-3404	626	16	.	.	PUNCT
easat-3404	627	1	the	the	DET
easat-3404	627	2	bottom	bottom	ADJ
easat-3404	627	3	line	line	NOUN
easat-3404	627	4	,	,	PUNCT
easat-3404	627	5	33(2	33(2	NUM
easat-3404	627	6	)	)	PUNCT
easat-3404	627	7	,	,	PUNCT
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easat-3404	627	9	-	-	SYM
easat-3404	627	10	200	200	NUM
easat-3404	627	11	.	.	PUNCT
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easat-3404	628	3	]	]	X
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easat-3404	628	5	,	,	PUNCT
easat-3404	628	6	y.	y.	PROPN
easat-3404	628	7	,	,	PUNCT
easat-3404	628	8	&	&	CCONJ
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easat-3404	628	11	,	,	PUNCT
easat-3404	628	12	s.	s.	PROPN
easat-3404	628	13	(	(	PUNCT
easat-3404	628	14	2024	2024	NUM
easat-3404	628	15	)	)	PUNCT
easat-3404	628	16	.	.	PUNCT
easat-3404	629	1	artificial	artificial	ADJ
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easat-3404	629	5	response	response	NOUN
easat-3404	629	6	to	to	ADP
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easat-3404	629	8	changes	change	NOUN
easat-3404	629	9	:	:	PUNCT
easat-3404	629	10	a	a	DET
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easat-3404	629	14	firm	firm	ADJ
easat-3404	629	15	performance	performance	NOUN
easat-3404	629	16	and	and	CCONJ
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easat-3404	629	18	.	.	PUNCT
easat-3404	630	1	journal	journal	PROPN
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easat-3404	630	7	,	,	PUNCT
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easat-3404	630	9	.	.	PUNCT
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easat-3404	631	4	]	]	PUNCT
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easat-3404	631	8	(	(	PUNCT
easat-3404	631	9	2024	2024	NUM
easat-3404	631	10	)	)	PUNCT
easat-3404	631	11	.	.	PUNCT
easat-3404	632	1	artificial	artificial	ADJ
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easat-3404	632	6	:	:	PUNCT
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easat-3404	633	18	.	.	PUNCT
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easat-3404	634	13	&	&	CCONJ
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easat-3404	634	18	2024	2024	NUM
easat-3404	634	19	)	)	PUNCT
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easat-3404	636	10	.	.	PUNCT
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easat-3404	637	20	.	.	PUNCT
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easat-3404	639	9	.	.	PUNCT
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easat-3404	642	7	,	,	PUNCT
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easat-3404	643	8	&	&	CCONJ
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easat-3404	644	13	.	.	PUNCT
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easat-3404	645	8	10(6	10(6	PROPN
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easat-3404	646	7	,	,	PUNCT
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easat-3404	647	9	:	:	PUNCT
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easat-3404	650	20	issn	issn	PROPN
easat-3404	650	21	:	:	PUNCT
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easat-3404	650	23	-	-	SYM
easat-3404	650	24	8484	8484	NUM
easat-3404	650	25	vol	vol	NOUN
easat-3404	650	26	.	.	PROPN
easat-3404	651	1	8	8	NUM
easat-3404	651	2	,	,	PUNCT
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easat-3404	651	4	.	.	NOUN
easat-3404	652	1	6	6	NUM
easat-3404	652	2	:	:	SYM
easat-3404	652	3	6498	6498	NUM
easat-3404	652	4	-	-	SYM
easat-3404	652	5	6516	6516	NUM
easat-3404	652	6	,	,	PUNCT
easat-3404	652	7	2024	2024	NUM
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easat-3404	652	9	:	:	PUNCT
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easat-3404	652	22	]	]	PUNCT
easat-3404	652	23	verma	verma	PROPN
easat-3404	652	24	,	,	PUNCT
easat-3404	652	25	r.	r.	PROPN
easat-3404	652	26	,	,	PUNCT
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easat-3404	652	31	&	&	CCONJ
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easat-3404	652	35	(	(	PUNCT
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easat-3404	652	37	)	)	PUNCT
easat-3404	652	38	.	.	PUNCT
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easat-3404	653	8	:	:	PUNCT
easat-3404	653	9	a	a	DET
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easat-3404	653	12	.	.	PUNCT
easat-3404	654	1	journal	journal	NOUN
easat-3404	654	2	of	of	ADP
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easat-3404	654	5	,	,	PUNCT
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easat-3404	654	7	)	)	PUNCT
easat-3404	654	8	,	,	PUNCT
easat-3404	654	9	543–565	543–565	NUM
easat-3404	654	10	.	.	PUNCT
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easat-3404	655	3	]	]	X
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easat-3404	655	5	,	,	PUNCT
easat-3404	655	6	b.	b.	PROPN
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easat-3404	655	9	,	,	PUNCT
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easat-3404	655	11	,	,	PUNCT
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easat-3404	655	17	,	,	PUNCT
easat-3404	655	18	&	&	CCONJ
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easat-3404	655	20	,	,	PUNCT
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easat-3404	655	24	)	)	PUNCT
easat-3404	655	25	.	.	PUNCT
easat-3404	656	1	the	the	DET
easat-3404	656	2	evolving	evolve	VERB
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easat-3404	656	4	of	of	ADP
easat-3404	656	5	artificial	artificial	ADJ
easat-3404	656	6	intelligence	intelligence	NOUN
easat-3404	656	7	in	in	ADP
easat-3404	656	8	marketing	marketing	NOUN
easat-3404	656	9	:	:	PUNCT
easat-3404	656	10	a	a	DET
easat-3404	656	11	review	review	NOUN
easat-3404	656	12	and	and	CCONJ
easat-3404	656	13	research	research	NOUN
easat-3404	656	14	agenda	agenda	NOUN
easat-3404	656	15	.	.	PUNCT
easat-3404	657	1	journal	journal	PROPN
easat-3404	657	2	of	of	ADP
easat-3404	657	3	business	business	NOUN
easat-3404	657	4	research	research	NOUN
easat-3404	657	5	,	,	PUNCT
easat-3404	657	6	128	128	NUM
easat-3404	657	7	,	,	PUNCT
easat-3404	657	8	187	187	NUM
easat-3404	657	9	-	-	SYM
easat-3404	657	10	203	203	NUM
easat-3404	657	11	.	.	PUNCT
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easat-3404	658	4	]	]	X
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easat-3404	658	10	2024	2024	NUM
easat-3404	658	11	)	)	PUNCT
easat-3404	658	12	.	.	PUNCT
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easat-3404	659	5	:	:	PUNCT
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easat-3404	659	7	concepts	concept	NOUN
easat-3404	659	8	,	,	PUNCT
easat-3404	659	9	and	and	CCONJ
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easat-3404	659	11	risks	risk	NOUN
easat-3404	659	12	and	and	CCONJ
easat-3404	659	13	opportunities	opportunity	NOUN
easat-3404	659	14	in	in	ADP
easat-3404	659	15	the	the	DET
easat-3404	659	16	internet	internet	NOUN
easat-3404	659	17	of	of	ADP
easat-3404	659	18	things	thing	NOUN
easat-3404	659	19	.	.	PUNCT
easat-3404	660	1	in	in	ADP
easat-3404	660	2	r.	r.	PROPN
easat-3404	660	3	kozma	kozma	PROPN
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easat-3404	660	5	c.	c.	PROPN
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easat-3404	660	7	,	,	PUNCT
easat-3404	660	8	y.	y.	PROPN
easat-3404	660	9	choe	choe	PROPN
easat-3404	660	10	,	,	PUNCT
easat-3404	660	11	&	&	CCONJ
easat-3404	660	12	f.	f.	PROPN
easat-3404	660	13	c.	c.	PROPN
easat-3404	660	14	morabito	morabito	PROPN
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easat-3404	660	17	.	.	PUNCT
easat-3404	660	18	)	)	PUNCT
easat-3404	660	19	,	,	PUNCT
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easat-3404	660	21	intelligence	intelligence	NOUN
easat-3404	660	22	in	in	ADP
easat-3404	660	23	the	the	DET
easat-3404	660	24	age	age	NOUN
easat-3404	660	25	of	of	ADP
easat-3404	660	26	neural	neural	ADJ
easat-3404	660	27	networks	network	NOUN
easat-3404	660	28	and	and	CCONJ
easat-3404	660	29	brain	brain	NOUN
easat-3404	660	30	computing	computing	NOUN
easat-3404	660	31	(	(	PUNCT
easat-3404	660	32	second	second	ADJ
easat-3404	660	33	edition	edition	NOUN
easat-3404	660	34	)	)	PUNCT
easat-3404	660	35	(	(	PUNCT
easat-3404	660	36	pp	pp	ADJ
easat-3404	660	37	.	.	PUNCT
easat-3404	661	1	93–127	93–127	NUM
easat-3404	661	2	)	)	PUNCT
easat-3404	661	3	.	.	PUNCT
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easat-3404	662	2	press	press	NOUN
easat-3404	662	3	.	.	PUNCT
easat-3404	662	4	https://doi.org/10.1016/b978-0-323-96104-2.00006-3	https://doi.org/10.1016/b978-0-323-96104-2.00006-3	X
easat-3404	663	1	[	[	X
easat-3404	663	2	93	93	NUM
easat-3404	663	3	]	]	X
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easat-3404	663	5	,	,	PUNCT
easat-3404	663	6	m.	m.	NOUN
easat-3404	663	7	(	(	PUNCT
easat-3404	663	8	2019	2019	NUM
easat-3404	663	9	)	)	PUNCT
easat-3404	663	10	.	.	PUNCT
easat-3404	664	1	digital	digital	ADJ
easat-3404	664	2	transformation	transformation	NOUN
easat-3404	664	3	:	:	PUNCT
easat-3404	664	4	harnessing	harness	VERB
easat-3404	664	5	digital	digital	ADJ
easat-3404	664	6	technologies	technology	NOUN
easat-3404	664	7	for	for	ADP
easat-3404	664	8	the	the	DET
easat-3404	664	9	next	next	ADJ
easat-3404	664	10	generation	generation	NOUN
easat-3404	664	11	of	of	ADP
easat-3404	664	12	services	service	NOUN
easat-3404	664	13	.	.	PUNCT
easat-3404	665	1	journal	journal	PROPN
easat-3404	665	2	of	of	ADP
easat-3404	665	3	services	service	NOUN
easat-3404	665	4	marketing	marketing	NOUN
easat-3404	665	5	,	,	PUNCT
easat-3404	665	6	33(4	33(4	NUM
easat-3404	665	7	)	)	PUNCT
easat-3404	665	8	,	,	PUNCT
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easat-3404	665	10	-	-	SYM
easat-3404	665	11	435	435	NUM
easat-3404	665	12	.	.	PUNCT
easat-3404	665	13	https://doi.org/10.1108/jsm-01-2019-0034	https://doi.org/10.1108/jsm-01-2019-0034	X
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easat-3404	666	2	94	94	NUM
easat-3404	666	3	]	]	X
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easat-3404	666	5	,	,	PUNCT
easat-3404	666	6	h.	h.	PROPN
easat-3404	666	7	,	,	PUNCT
easat-3404	666	8	niyato	niyato	PROPN
easat-3404	666	9	,	,	PUNCT
easat-3404	666	10	d.	d.	PROPN
easat-3404	666	11	,	,	PUNCT
easat-3404	666	12	zhang	zhang	PROPN
easat-3404	666	13	,	,	PUNCT
easat-3404	666	14	w.	w.	PROPN
easat-3404	666	15	,	,	PUNCT
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easat-3404	666	19	,	,	PUNCT
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easat-3404	666	23	,	,	PUNCT
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easat-3404	666	26	a.	a.	NOUN
easat-3404	666	27	,	,	PUNCT
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easat-3404	666	30	s.	s.	PROPN
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easat-3404	666	32	&	&	CCONJ
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easat-3404	666	34	,	,	PUNCT
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easat-3404	666	38	)	)	PUNCT
easat-3404	666	39	.	.	PUNCT
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easat-3404	667	2	roles	role	NOUN
easat-3404	667	3	of	of	ADP
easat-3404	667	4	generative	generative	ADJ
easat-3404	667	5	artificial	artificial	ADJ
easat-3404	667	6	intelligence	intelligence	NOUN
easat-3404	667	7	in	in	ADP
easat-3404	667	8	internet	internet	NOUN
easat-3404	667	9	of	of	ADP
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easat-3404	667	11	vehicles	vehicle	NOUN
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easat-3404	667	13	no	no	INTJ
easat-3404	667	14	.	.	NOUN
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easat-3404	667	16	)	)	PUNCT
easat-3404	667	17	.	.	PUNCT
easat-3404	668	1	arxiv	arxiv	PROPN
easat-3404	668	2	.	.	PUNCT
easat-3404	669	1	https://doi.org/10.48550/arxiv.2409.15750	https://doi.org/10.48550/arxiv.2409.15750	PROPN
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easat-3404	670	3	]	]	X
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easat-3404	670	8	&	&	CCONJ
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easat-3404	670	10	,	,	PUNCT
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easat-3404	670	14	)	)	PUNCT
easat-3404	670	15	.	.	PUNCT
easat-3404	671	1	artificial	artificial	ADJ
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easat-3404	671	4	digital	digital	ADJ
easat-3404	671	5	marketing	marketing	NOUN
easat-3404	671	6	:	:	PUNCT
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easat-3404	671	8	from	from	ADP
easat-3404	671	9	a	a	DET
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easat-3404	671	11	review	review	NOUN
easat-3404	671	12	.	.	PUNCT
easat-3404	672	1	information	information	NOUN
easat-3404	672	2	,	,	PUNCT
easat-3404	672	3	14(12	14(12	NUM
easat-3404	672	4	)	)	PUNCT
easat-3404	672	5	,	,	PUNCT
easat-3404	672	6	664	664	NUM
easat-3404	672	7	.	.	PUNCT
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easat-3404	673	3	https://doi.org/10.1016/j.jbusres.2021.01.055	https://doi.org/10.1016/j.jbusres.2021.01.055	VERB
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easat-3404	673	5	https://doi.org/10.1108/jsm-01-2019-0034	https://doi.org/10.1108/jsm-01-2019-0034	X
easat-3404	674	1	https://doi.org/10.48550/arxiv.2409.15750	https://doi.org/10.48550/arxiv.2409.15750	PROPN
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