id	sid	tid	token	lemma	pos
easat-4149	1	1	edelweiss	edelweiss	PROPN
easat-4149	1	2	applied	apply	VERB
easat-4149	1	3	science	science	NOUN
easat-4149	1	4	and	and	CCONJ
easat-4149	1	5	technology	technology	NOUN
easat-4149	1	6	issn	issn	PROPN
easat-4149	1	7	:	:	PUNCT
easat-4149	1	8	2576	2576	NUM
easat-4149	1	9	-	-	SYM
easat-4149	1	10	8484	8484	NUM
easat-4149	1	11	vol	vol	NOUN
easat-4149	1	12	.	.	PROPN
easat-4149	1	13	8	8	NUM
easat-4149	1	14	,	,	PUNCT
easat-4149	1	15	no	no	INTJ
easat-4149	1	16	.	.	NOUN
easat-4149	1	17	6	6	NUM
easat-4149	1	18	,	,	PUNCT
easat-4149	1	19	9766	9766	NUM
easat-4149	1	20	-	-	SYM
easat-4149	1	21	9777	9777	NUM
easat-4149	1	22	2024	2024	NUM
easat-4149	1	23	publisher	publisher	NOUN
easat-4149	1	24	:	:	PUNCT
easat-4149	1	25	learning	learn	VERB
easat-4149	1	26	gate	gate	NOUN
easat-4149	1	27	doi	doi	PROPN
easat-4149	1	28	:	:	PUNCT
easat-4149	1	29	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	1	30	©	©	PROPN
easat-4149	1	31	2024	2024	NUM
easat-4149	1	32	by	by	ADP
easat-4149	1	33	the	the	DET
easat-4149	1	34	authors	author	NOUN
easat-4149	1	35	;	;	PUNCT
easat-4149	1	36	licensee	licensee	PROPN
easat-4149	1	37	learning	learning	NOUN
easat-4149	1	38	gate	gate	NOUN
easat-4149	1	39	©	©	PROPN
easat-4149	1	40	2024	2024	NUM
easat-4149	1	41	by	by	ADP
easat-4149	1	42	the	the	DET
easat-4149	1	43	authors	author	NOUN
easat-4149	1	44	;	;	PUNCT
easat-4149	1	45	licensee	licensee	PROPN
easat-4149	1	46	learning	learn	VERB
easat-4149	1	47	gate	gate	NOUN
easat-4149	1	48	*	*	PUNCT
easat-4149	1	49	correspondence	correspondence	NOUN
easat-4149	1	50	:	:	PUNCT
easat-4149	1	51	rlsvetlana@ukr.net	rlsvetlana@ukr.net	ADJ
easat-4149	1	52	forecasting	forecasting	NOUN
easat-4149	1	53	servise	servise	NOUN
easat-4149	1	54	markеting	markеte	VERB
easat-4149	1	55	determinants	determinant	NOUN
easat-4149	1	56	within	within	ADP
easat-4149	1	57	the	the	DET
easat-4149	1	58	concept	concept	NOUN
easat-4149	1	59	of	of	ADP
easat-4149	1	60	the	the	DET
easat-4149	1	61	information	information	NOUN
easat-4149	1	62	society	society	NOUN
easat-4149	1	63	anatolii	anatolii	NOUN
easat-4149	1	64	telnov¹	telnov¹	PROPN
easat-4149	1	65	,	,	PUNCT
easat-4149	1	66	svitlana	svitlana	PROPN
easat-4149	1	67	reshmidilova²	reshmidilova²	PROPN
easat-4149	1	68	*	*	SYM
easat-4149	1	69	1,2marketing	1,2marketing	PROPN
easat-4149	1	70	department	department	PROPN
easat-4149	1	71	,	,	PUNCT
easat-4149	1	72	faculty	faculty	NOUN
easat-4149	1	73	of	of	ADP
easat-4149	1	74	economics	economic	NOUN
easat-4149	1	75	and	and	CCONJ
easat-4149	1	76	management	management	NOUN
easat-4149	1	77	,	,	PUNCT
easat-4149	1	78	khmelnytsky	khmelnytsky	PROPN
easat-4149	1	79	national	national	PROPN
easat-4149	1	80	university	university	PROPN
easat-4149	1	81	,	,	PUNCT
easat-4149	1	82	ul	ul	INTJ
easat-4149	1	83	.	.	PUNCT
easat-4149	1	84	institutska	institutska	PROPN
easat-4149	1	85	11	11	NUM
easat-4149	1	86	,	,	PUNCT
easat-4149	1	87	29006	29006	NUM
easat-4149	1	88	khmelnytsky	khmelnytsky	NOUN
easat-4149	1	89	,	,	PUNCT
easat-4149	1	90	ukraine	ukraine	NOUN
easat-4149	1	91	;	;	PUNCT
easat-4149	1	92	telnovanatoliy20@gmail.com	telnovanatoliy20@gmail.com	X
easat-4149	1	93	(	(	PUNCT
easat-4149	1	94	а.т	а.т	PROPN
easat-4149	1	95	.	.	PUNCT
easat-4149	1	96	)	)	PUNCT
easat-4149	1	97	rlsvetlana@ukr.net	rlsvetlana@ukr.net	NOUN
easat-4149	1	98	(	(	PUNCT
easat-4149	1	99	s.r	s.r	PROPN
easat-4149	1	100	.	.	PROPN
easat-4149	1	101	)	)	PUNCT
easat-4149	1	102	.	.	PUNCT
easat-4149	2	1	abstract	abstract	ADV
easat-4149	2	2	:	:	PUNCT
easat-4149	2	3	the	the	DET
easat-4149	2	4	influence	influence	NOUN
easat-4149	2	5	of	of	ADP
easat-4149	2	6	information	information	NOUN
easat-4149	2	7	technologies	technology	NOUN
easat-4149	2	8	on	on	ADP
easat-4149	2	9	the	the	DET
easat-4149	2	10	development	development	NOUN
easat-4149	2	11	of	of	ADP
easat-4149	2	12	service	service	NOUN
easat-4149	2	13	marketing	marketing	NOUN
easat-4149	2	14	and	and	CCONJ
easat-4149	2	15	the	the	DET
easat-4149	2	16	transformation	transformation	NOUN
easat-4149	2	17	of	of	ADP
easat-4149	2	18	traditional	traditional	ADJ
easat-4149	2	19	approaches	approach	NOUN
easat-4149	2	20	to	to	ADP
easat-4149	2	21	marketing	marketing	NOUN
easat-4149	2	22	tools	tool	NOUN
easat-4149	2	23	in	in	ADP
easat-4149	2	24	this	this	DET
easat-4149	2	25	field	field	NOUN
easat-4149	2	26	is	be	AUX
easat-4149	2	27	substantiated	substantiate	VERB
easat-4149	2	28	in	in	ADP
easat-4149	2	29	the	the	DET
easat-4149	2	30	article	article	NOUN
easat-4149	2	31	.	.	PUNCT
easat-4149	3	1	it	it	PRON
easat-4149	3	2	is	be	AUX
easat-4149	3	3	highlighted	highlight	VERB
easat-4149	3	4	that	that	SCONJ
easat-4149	3	5	higher	high	ADJ
easat-4149	3	6	-	-	PUNCT
easat-4149	3	7	quality	quality	NOUN
easat-4149	3	8	services	service	NOUN
easat-4149	3	9	are	be	AUX
easat-4149	3	10	demanded	demand	VERB
easat-4149	3	11	by	by	ADP
easat-4149	3	12	consumers	consumer	NOUN
easat-4149	3	13	in	in	ADP
easat-4149	3	14	a	a	DET
easat-4149	3	15	dynamic	dynamic	ADJ
easat-4149	3	16	market	market	NOUN
easat-4149	3	17	environment	environment	NOUN
easat-4149	3	18	.	.	PUNCT
easat-4149	4	1	a	a	DET
easat-4149	4	2	scientific	scientific	ADJ
easat-4149	4	3	and	and	CCONJ
easat-4149	4	4	methodological	methodological	ADJ
easat-4149	4	5	toolkit	toolkit	NOUN
easat-4149	4	6	of	of	ADP
easat-4149	4	7	heuristic	heuristic	ADJ
easat-4149	4	8	forecasting	forecasting	NOUN
easat-4149	4	9	involving	involve	VERB
easat-4149	4	10	highly	highly	ADV
easat-4149	4	11	qualified	qualified	ADJ
easat-4149	4	12	marketing	marketing	NOUN
easat-4149	4	13	experts	expert	NOUN
easat-4149	4	14	is	be	AUX
easat-4149	4	15	applied	apply	VERB
easat-4149	4	16	to	to	PART
easat-4149	4	17	forecast	forecast	VERB
easat-4149	4	18	determinants	determinant	NOUN
easat-4149	4	19	in	in	ADP
easat-4149	4	20	service	service	NOUN
easat-4149	4	21	marketing	marketing	NOUN
easat-4149	4	22	.	.	PUNCT
easat-4149	5	1	the	the	DET
easat-4149	5	2	number	number	NOUN
easat-4149	5	3	of	of	ADP
easat-4149	5	4	experts	expert	NOUN
easat-4149	5	5	,	,	PUNCT
easat-4149	5	6	the	the	DET
easat-4149	5	7	number	number	NOUN
easat-4149	5	8	of	of	ADP
easat-4149	5	9	evaluated	evaluated	ADJ
easat-4149	5	10	determinants	determinant	NOUN
easat-4149	5	11	,	,	PUNCT
easat-4149	5	12	and	and	CCONJ
easat-4149	5	13	the	the	DET
easat-4149	5	14	scoring	scoring	NOUN
easat-4149	5	15	system	system	NOUN
easat-4149	5	16	for	for	ADP
easat-4149	5	17	their	their	PRON
easat-4149	5	18	assessment	assessment	NOUN
easat-4149	5	19	are	be	AUX
easat-4149	5	20	justified	justify	VERB
easat-4149	5	21	using	use	VERB
easat-4149	5	22	a	a	DET
easat-4149	5	23	calculation	calculation	NOUN
easat-4149	5	24	method	method	NOUN
easat-4149	5	25	.	.	PUNCT
easat-4149	6	1	statistical	statistical	ADJ
easat-4149	6	2	indicators	indicator	NOUN
easat-4149	6	3	of	of	ADP
easat-4149	6	4	service	service	NOUN
easat-4149	6	5	marketing	marketing	NOUN
easat-4149	6	6	determinants	determinant	NOUN
easat-4149	6	7	are	be	AUX
easat-4149	6	8	calculated	calculate	VERB
easat-4149	6	9	,	,	PUNCT
easat-4149	6	10	their	their	PRON
easat-4149	6	11	relative	relative	ADJ
easat-4149	6	12	significance	significance	NOUN
easat-4149	6	13	is	be	AUX
easat-4149	6	14	assessed	assess	VERB
easat-4149	6	15	,	,	PUNCT
easat-4149	6	16	paired	pair	VERB
easat-4149	6	17	comparison	comparison	NOUN
easat-4149	6	18	matrices	matrix	NOUN
easat-4149	6	19	are	be	AUX
easat-4149	6	20	constructed	construct	VERB
easat-4149	6	21	,	,	PUNCT
easat-4149	6	22	and	and	CCONJ
easat-4149	6	23	scaling	scaling	NOUN
easat-4149	6	24	is	be	AUX
easat-4149	6	25	performed	perform	VERB
easat-4149	6	26	following	follow	VERB
easat-4149	6	27	the	the	DET
easat-4149	6	28	proposed	propose	VERB
easat-4149	6	29	algorithm	algorithm	NOUN
easat-4149	6	30	.	.	PUNCT
easat-4149	7	1	this	this	DET
easat-4149	7	2	approach	approach	NOUN
easat-4149	7	3	allowed	allow	VERB
easat-4149	7	4	the	the	DET
easat-4149	7	5	impact	impact	NOUN
easat-4149	7	6	level	level	NOUN
easat-4149	7	7	of	of	ADP
easat-4149	7	8	each	each	PRON
easat-4149	7	9	determinant	determinant	ADJ
easat-4149	7	10	on	on	ADP
easat-4149	7	11	service	service	NOUN
easat-4149	7	12	marketing	marketing	NOUN
easat-4149	7	13	to	to	PART
easat-4149	7	14	be	be	AUX
easat-4149	7	15	determined	determine	VERB
easat-4149	7	16	and	and	CCONJ
easat-4149	7	17	their	their	PRON
easat-4149	7	18	ranking	ranking	NOUN
easat-4149	7	19	established	establish	VERB
easat-4149	7	20	.	.	PUNCT
easat-4149	8	1	a	a	DET
easat-4149	8	2	sufficiently	sufficiently	ADV
easat-4149	8	3	high	high	ADJ
easat-4149	8	4	level	level	NOUN
easat-4149	8	5	of	of	ADP
easat-4149	8	6	agreement	agreement	NOUN
easat-4149	8	7	among	among	ADP
easat-4149	8	8	experts	expert	NOUN
easat-4149	8	9	is	be	AUX
easat-4149	8	10	demonstrated	demonstrate	VERB
easat-4149	8	11	through	through	ADP
easat-4149	8	12	the	the	DET
easat-4149	8	13	calculation	calculation	NOUN
easat-4149	8	14	of	of	ADP
easat-4149	8	15	expert	expert	ADJ
easat-4149	8	16	opinion	opinion	NOUN
easat-4149	8	17	concordance	concordance	NOUN
easat-4149	8	18	coefficients	coefficient	NOUN
easat-4149	8	19	.	.	PUNCT
easat-4149	9	1	predictive	predictive	ADJ
easat-4149	9	2	assessments	assessment	NOUN
easat-4149	9	3	of	of	ADP
easat-4149	9	4	service	service	NOUN
easat-4149	9	5	marketing	marketing	NOUN
easat-4149	9	6	determinants	determinant	NOUN
easat-4149	9	7	are	be	AUX
easat-4149	9	8	provided	provide	VERB
easat-4149	9	9	using	use	VERB
easat-4149	9	10	the	the	DET
easat-4149	9	11	expert	expert	ADJ
easat-4149	9	12	evaluation	evaluation	NOUN
easat-4149	9	13	method	method	NOUN
easat-4149	9	14	,	,	PUNCT
easat-4149	9	15	determining	determine	VERB
easat-4149	9	16	their	their	PRON
easat-4149	9	17	degree	degree	NOUN
easat-4149	9	18	of	of	ADP
easat-4149	9	19	influence	influence	NOUN
easat-4149	9	20	.	.	PUNCT
easat-4149	10	1	specific	specific	ADJ
easat-4149	10	2	directions	direction	NOUN
easat-4149	10	3	for	for	ADP
easat-4149	10	4	improving	improve	VERB
easat-4149	10	5	engagement	engagement	NOUN
easat-4149	10	6	with	with	ADP
easat-4149	10	7	the	the	DET
easat-4149	10	8	target	target	NOUN
easat-4149	10	9	audience	audience	NOUN
easat-4149	10	10	and	and	CCONJ
easat-4149	10	11	utilizing	utilize	VERB
easat-4149	10	12	digital	digital	ADJ
easat-4149	10	13	technologies	technology	NOUN
easat-4149	10	14	in	in	ADP
easat-4149	10	15	service	service	NOUN
easat-4149	10	16	marketing	marketing	NOUN
easat-4149	10	17	are	be	AUX
easat-4149	10	18	formulated	formulate	VERB
easat-4149	10	19	.	.	PUNCT
easat-4149	11	1	keywords	keyword	NOUN
easat-4149	11	2	:	:	PUNCT
easat-4149	11	3	determinants	determinant	NOUN
easat-4149	11	4	,	,	PUNCT
easat-4149	11	5	digitalization	digitalization	NOUN
easat-4149	11	6	,	,	PUNCT
easat-4149	11	7	information	information	NOUN
easat-4149	11	8	society	society	NOUN
easat-4149	11	9	,	,	PUNCT
easat-4149	11	10	marketing	marketing	NOUN
easat-4149	11	11	of	of	ADP
easat-4149	11	12	services	service	NOUN
easat-4149	11	13	,	,	PUNCT
easat-4149	11	14	marketing	marketing	NOUN
easat-4149	11	15	,	,	PUNCT
easat-4149	11	16	service	service	NOUN
easat-4149	11	17	.	.	PUNCT
easat-4149	12	1	1	1	X
easat-4149	12	2	.	.	X
easat-4149	12	3	introduction	introduction	NOUN
easat-4149	12	4	modern	modern	ADJ
easat-4149	12	5	trends	trend	NOUN
easat-4149	12	6	in	in	ADP
easat-4149	12	7	service	service	NOUN
easat-4149	12	8	marketing	marketing	NOUN
easat-4149	12	9	highlight	highlight	VERB
easat-4149	12	10	the	the	DET
easat-4149	12	11	transformative	transformative	ADJ
easat-4149	12	12	impact	impact	NOUN
easat-4149	12	13	of	of	ADP
easat-4149	12	14	digital	digital	ADJ
easat-4149	12	15	technologies	technology	NOUN
easat-4149	12	16	,	,	PUNCT
easat-4149	12	17	which	which	PRON
easat-4149	12	18	facilitate	facilitate	VERB
easat-4149	12	19	the	the	DET
easat-4149	12	20	adoption	adoption	NOUN
easat-4149	12	21	of	of	ADP
easat-4149	12	22	innovative	innovative	ADJ
easat-4149	12	23	,	,	PUNCT
easat-4149	12	24	customer	customer	NOUN
easat-4149	12	25	-	-	PUNCT
easat-4149	12	26	oriented	orient	VERB
easat-4149	12	27	approaches	approach	NOUN
easat-4149	12	28	.	.	PUNCT
easat-4149	13	1	these	these	DET
easat-4149	13	2	approaches	approach	NOUN
easat-4149	13	3	prioritize	prioritize	VERB
easat-4149	13	4	the	the	DET
easat-4149	13	5	active	active	ADJ
easat-4149	13	6	engagement	engagement	NOUN
easat-4149	13	7	and	and	CCONJ
easat-4149	13	8	retention	retention	NOUN
easat-4149	13	9	of	of	ADP
easat-4149	13	10	target	target	NOUN
easat-4149	13	11	audiences	audience	NOUN
easat-4149	13	12	,	,	PUNCT
easat-4149	13	13	enabling	enable	VERB
easat-4149	13	14	service	service	NOUN
easat-4149	13	15	enterprises	enterprise	NOUN
easat-4149	13	16	to	to	PART
easat-4149	13	17	enhance	enhance	VERB
easat-4149	13	18	their	their	PRON
easat-4149	13	19	competitive	competitive	ADJ
easat-4149	13	20	advantages	advantage	NOUN
easat-4149	13	21	and	and	CCONJ
easat-4149	13	22	achieve	achieve	VERB
easat-4149	13	23	more	more	ADV
easat-4149	13	24	effective	effective	ADJ
easat-4149	13	25	brand	brand	NOUN
easat-4149	13	26	promotion	promotion	NOUN
easat-4149	13	27	in	in	ADP
easat-4149	13	28	the	the	DET
easat-4149	13	29	marketplace	marketplace	NOUN
easat-4149	13	30	.	.	PUNCT
easat-4149	14	1	in	in	ADP
easat-4149	14	2	ukraine	ukraine	NOUN
easat-4149	14	3	,	,	PUNCT
easat-4149	14	4	the	the	DET
easat-4149	14	5	most	most	ADV
easat-4149	14	6	advanced	advanced	ADJ
easat-4149	14	7	service	service	NOUN
easat-4149	14	8	sectors	sector	NOUN
easat-4149	14	9	include	include	VERB
easat-4149	14	10	social	social	ADJ
easat-4149	14	11	and	and	CCONJ
easat-4149	14	12	household	household	NOUN
easat-4149	14	13	services	service	NOUN
easat-4149	14	14	,	,	PUNCT
easat-4149	14	15	public	public	ADJ
easat-4149	14	16	catering	catering	NOUN
easat-4149	14	17	,	,	PUNCT
easat-4149	14	18	and	and	CCONJ
easat-4149	14	19	trade	trade	NOUN
easat-4149	14	20	.	.	PUNCT
easat-4149	15	1	however	however	ADV
easat-4149	15	2	,	,	PUNCT
easat-4149	15	3	contemporary	contemporary	ADJ
easat-4149	15	4	ukrainian	ukrainian	ADJ
easat-4149	15	5	businesses	business	NOUN
easat-4149	15	6	often	often	ADV
easat-4149	15	7	undervalue	undervalue	VERB
easat-4149	15	8	the	the	DET
easat-4149	15	9	role	role	NOUN
easat-4149	15	10	of	of	ADP
easat-4149	15	11	marketing	marketing	NOUN
easat-4149	15	12	activities	activity	NOUN
easat-4149	15	13	in	in	ADP
easat-4149	15	14	the	the	DET
easat-4149	15	15	service	service	NOUN
easat-4149	15	16	industry	industry	NOUN
easat-4149	15	17	.	.	PUNCT
easat-4149	16	1	the	the	DET
easat-4149	16	2	prevailing	prevail	VERB
easat-4149	16	3	economic	economic	ADJ
easat-4149	16	4	conditions	condition	NOUN
easat-4149	16	5	in	in	ADP
easat-4149	16	6	ukraine	ukraine	PROPN
easat-4149	16	7	underscore	underscore	VERB
easat-4149	16	8	the	the	DET
easat-4149	16	9	need	need	NOUN
easat-4149	16	10	to	to	PART
easat-4149	16	11	comprehend	comprehend	VERB
easat-4149	16	12	the	the	DET
easat-4149	16	13	unique	unique	ADJ
easat-4149	16	14	characteristics	characteristic	NOUN
easat-4149	16	15	of	of	ADP
easat-4149	16	16	the	the	DET
easat-4149	16	17	service	service	NOUN
easat-4149	16	18	sector	sector	NOUN
easat-4149	16	19	and	and	CCONJ
easat-4149	16	20	the	the	DET
easat-4149	16	21	distinctions	distinction	NOUN
easat-4149	16	22	between	between	ADP
easat-4149	16	23	marketing	marketing	NOUN
easat-4149	16	24	services	service	NOUN
easat-4149	16	25	and	and	CCONJ
easat-4149	16	26	marketing	marketing	NOUN
easat-4149	16	27	products	product	NOUN
easat-4149	16	28	.	.	PUNCT
easat-4149	17	1	developing	develop	VERB
easat-4149	17	2	this	this	DET
easat-4149	17	3	understanding	understanding	NOUN
easat-4149	17	4	is	be	AUX
easat-4149	17	5	essential	essential	ADJ
easat-4149	17	6	for	for	SCONJ
easat-4149	17	7	service	service	NOUN
easat-4149	17	8	providers	provider	NOUN
easat-4149	17	9	to	to	PART
easat-4149	17	10	achieve	achieve	VERB
easat-4149	17	11	optimal	optimal	ADJ
easat-4149	17	12	quality	quality	NOUN
easat-4149	17	13	and	and	CCONJ
easat-4149	17	14	operational	operational	ADJ
easat-4149	17	15	efficiency	efficiency	NOUN
easat-4149	17	16	.	.	PUNCT
easat-4149	18	1	the	the	DET
easat-4149	18	2	processes	process	NOUN
easat-4149	18	3	of	of	ADP
easat-4149	18	4	informatization	informatization	NOUN
easat-4149	18	5	are	be	AUX
easat-4149	18	6	reshaping	reshape	VERB
easat-4149	18	7	traditional	traditional	ADJ
easat-4149	18	8	approaches	approach	NOUN
easat-4149	18	9	to	to	ADP
easat-4149	18	10	utilizing	utilize	VERB
easat-4149	18	11	marketing	marketing	NOUN
easat-4149	18	12	tools	tool	NOUN
easat-4149	18	13	within	within	ADP
easat-4149	18	14	the	the	DET
easat-4149	18	15	service	service	NOUN
easat-4149	18	16	sector	sector	NOUN
easat-4149	18	17	.	.	PUNCT
easat-4149	19	1	in	in	ADP
easat-4149	19	2	this	this	DET
easat-4149	19	3	context	context	NOUN
easat-4149	19	4	,	,	PUNCT
easat-4149	19	5	it	it	PRON
easat-4149	19	6	is	be	AUX
easat-4149	19	7	crucial	crucial	ADJ
easat-4149	19	8	to	to	PART
easat-4149	19	9	examine	examine	VERB
easat-4149	19	10	the	the	DET
easat-4149	19	11	key	key	ADJ
easat-4149	19	12	factors	factor	NOUN
easat-4149	19	13	that	that	PRON
easat-4149	19	14	have	have	VERB
easat-4149	19	15	the	the	DET
easat-4149	19	16	greatest	great	ADJ
easat-4149	19	17	impact	impact	NOUN
easat-4149	19	18	on	on	ADP
easat-4149	19	19	service	service	NOUN
easat-4149	19	20	quality	quality	NOUN
easat-4149	19	21	and	and	CCONJ
easat-4149	19	22	customer	customer	NOUN
easat-4149	19	23	retention	retention	NOUN
easat-4149	19	24	.	.	PUNCT
easat-4149	20	1	1.1	1.1	NUM
easat-4149	20	2	.	.	PUNCT
easat-4149	21	1	the	the	DET
easat-4149	21	2	purpose	purpose	NOUN
easat-4149	21	3	and	and	CCONJ
easat-4149	21	4	tasks	task	NOUN
easat-4149	21	5	of	of	ADP
easat-4149	21	6	the	the	DET
easat-4149	21	7	study	study	NOUN
easat-4149	21	8	the	the	DET
easat-4149	21	9	purpose	purpose	NOUN
easat-4149	21	10	of	of	ADP
easat-4149	21	11	this	this	DET
easat-4149	21	12	research	research	NOUN
easat-4149	21	13	is	be	AUX
easat-4149	21	14	to	to	PART
easat-4149	21	15	substantiate	substantiate	VERB
easat-4149	21	16	the	the	DET
easat-4149	21	17	role	role	NOUN
easat-4149	21	18	and	and	CCONJ
easat-4149	21	19	importance	importance	NOUN
easat-4149	21	20	of	of	ADP
easat-4149	21	21	service	service	NOUN
easat-4149	21	22	marketing	marketing	NOUN
easat-4149	21	23	within	within	ADP
easat-4149	21	24	the	the	DET
easat-4149	21	25	framework	framework	NOUN
easat-4149	21	26	of	of	ADP
easat-4149	21	27	the	the	DET
easat-4149	21	28	information	information	NOUN
easat-4149	21	29	society	society	NOUN
easat-4149	21	30	and	and	CCONJ
easat-4149	21	31	to	to	PART
easat-4149	21	32	forecast	forecast	VERB
easat-4149	21	33	the	the	DET
easat-4149	21	34	key	key	ADJ
easat-4149	21	35	determinants	determinant	NOUN
easat-4149	21	36	of	of	ADP
easat-4149	21	37	service	service	NOUN
easat-4149	21	38	marketing	marketing	NOUN
easat-4149	21	39	using	use	VERB
easat-4149	21	40	a	a	DET
easat-4149	21	41	scientific	scientific	ADJ
easat-4149	21	42	and	and	CCONJ
easat-4149	21	43	methodological	methodological	ADJ
easat-4149	21	44	toolkit	toolkit	NOUN
easat-4149	21	45	grounded	ground	VERB
easat-4149	21	46	in	in	ADP
easat-4149	21	47	expert	expert	NOUN
easat-4149	21	48	evaluation	evaluation	NOUN
easat-4149	21	49	.	.	PUNCT
easat-4149	22	1	aligned	align	VERB
easat-4149	22	2	with	with	ADP
easat-4149	22	3	this	this	DET
easat-4149	22	4	purpose	purpose	NOUN
easat-4149	22	5	,	,	PUNCT
easat-4149	22	6	the	the	DET
easat-4149	22	7	research	research	NOUN
easat-4149	22	8	aimed	aim	VERB
easat-4149	22	9	to	to	PART
easat-4149	22	10	accomplish	accomplish	VERB
easat-4149	22	11	the	the	DET
easat-4149	22	12	following	follow	VERB
easat-4149	22	13	tasks	task	NOUN
easat-4149	22	14	:	:	PUNCT
easat-4149	22	15	substantiate	substantiate	VERB
easat-4149	22	16	the	the	DET
easat-4149	22	17	influence	influence	NOUN
easat-4149	22	18	of	of	ADP
easat-4149	22	19	the	the	DET
easat-4149	22	20	information	information	NOUN
easat-4149	22	21	economy	economy	NOUN
easat-4149	22	22	on	on	ADP
easat-4149	22	23	the	the	DET
easat-4149	22	24	development	development	NOUN
easat-4149	22	25	of	of	ADP
easat-4149	22	26	the	the	DET
easat-4149	22	27	service	service	NOUN
easat-4149	22	28	sector	sector	NOUN
easat-4149	22	29	;	;	PUNCT
easat-4149	22	30	https://orcid.org/0000-0002-1859-106x	https://orcid.org/0000-0002-1859-106x	PROPN
easat-4149	22	31	https://orcid.org/0000-0003-1540-4019	https://orcid.org/0000-0003-1540-4019	NUM
easat-4149	22	32	9767	9767	NUM
easat-4149	22	33	edelweiss	edelweiss	PROPN
easat-4149	22	34	applied	apply	VERB
easat-4149	22	35	science	science	NOUN
easat-4149	22	36	and	and	CCONJ
easat-4149	22	37	technology	technology	NOUN
easat-4149	22	38	issn	issn	PROPN
easat-4149	22	39	:	:	PUNCT
easat-4149	22	40	2576	2576	NUM
easat-4149	22	41	-	-	SYM
easat-4149	22	42	8484	8484	NUM
easat-4149	22	43	vol	vol	NOUN
easat-4149	22	44	.	.	PROPN
easat-4149	22	45	8	8	NUM
easat-4149	22	46	,	,	PUNCT
easat-4149	22	47	no	no	INTJ
easat-4149	22	48	.	.	NOUN
easat-4149	23	1	6	6	NUM
easat-4149	23	2	:	:	SYM
easat-4149	23	3	9766	9766	NUM
easat-4149	23	4	-	-	SYM
easat-4149	23	5	9777	9777	NUM
easat-4149	23	6	,	,	PUNCT
easat-4149	23	7	2024	2024	NUM
easat-4149	23	8	doi	doi	NOUN
easat-4149	23	9	:	:	PUNCT
easat-4149	23	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	23	11	©	©	PROPN
easat-4149	23	12	2024	2024	NUM
easat-4149	23	13	by	by	ADP
easat-4149	23	14	the	the	DET
easat-4149	23	15	authors	author	NOUN
easat-4149	23	16	;	;	PUNCT
easat-4149	23	17	licensee	licensee	PROPN
easat-4149	23	18	learning	learning	NOUN
easat-4149	23	19	gate	gate	NOUN
easat-4149	23	20	define	define	VERB
easat-4149	23	21	the	the	DET
easat-4149	23	22	methodological	methodological	ADJ
easat-4149	23	23	framework	framework	NOUN
easat-4149	23	24	for	for	ADP
easat-4149	23	25	the	the	DET
easat-4149	23	26	study	study	NOUN
easat-4149	23	27	;	;	PUNCT
easat-4149	23	28	determine	determine	VERB
easat-4149	23	29	the	the	DET
easat-4149	23	30	required	require	VERB
easat-4149	23	31	number	number	NOUN
easat-4149	23	32	of	of	ADP
easat-4149	23	33	experts	expert	NOUN
easat-4149	23	34	through	through	ADP
easat-4149	23	35	calculations	calculation	NOUN
easat-4149	23	36	and	and	CCONJ
easat-4149	23	37	conduct	conduct	VERB
easat-4149	23	38	an	an	DET
easat-4149	23	39	evaluation	evaluation	NOUN
easat-4149	23	40	of	of	ADP
easat-4149	23	41	service	service	NOUN
easat-4149	23	42	marketing	marketing	NOUN
easat-4149	23	43	determinants	determinant	NOUN
easat-4149	23	44	;	;	PUNCT
easat-4149	23	45	perform	perform	VERB
easat-4149	23	46	heuristic	heuristic	ADJ
easat-4149	23	47	forecasting	forecasting	NOUN
easat-4149	23	48	of	of	ADP
easat-4149	23	49	service	service	NOUN
easat-4149	23	50	marketing	marketing	NOUN
easat-4149	23	51	determinants	determinant	NOUN
easat-4149	23	52	using	use	VERB
easat-4149	23	53	a	a	DET
easat-4149	23	54	specified	specified	ADJ
easat-4149	23	55	algorithm	algorithm	NOUN
easat-4149	23	56	;	;	PUNCT
easat-4149	23	57	assess	assess	VERB
easat-4149	23	58	the	the	DET
easat-4149	23	59	consistency	consistency	NOUN
easat-4149	23	60	of	of	ADP
easat-4149	23	61	expert	expert	ADJ
easat-4149	23	62	opinions	opinion	NOUN
easat-4149	23	63	on	on	ADP
easat-4149	23	64	the	the	DET
easat-4149	23	65	evaluated	evaluated	ADJ
easat-4149	23	66	service	service	NOUN
easat-4149	23	67	marketing	marketing	NOUN
easat-4149	23	68	determinants	determinant	NOUN
easat-4149	23	69	;	;	PUNCT
easat-4149	23	70	formulate	formulate	VERB
easat-4149	23	71	conclusions	conclusion	NOUN
easat-4149	23	72	regarding	regard	VERB
easat-4149	23	73	the	the	DET
easat-4149	23	74	nature	nature	NOUN
easat-4149	23	75	and	and	CCONJ
easat-4149	23	76	extent	extent	NOUN
easat-4149	23	77	of	of	ADP
easat-4149	23	78	the	the	DET
easat-4149	23	79	impact	impact	NOUN
easat-4149	23	80	of	of	ADP
easat-4149	23	81	these	these	DET
easat-4149	23	82	determinants	determinant	NOUN
easat-4149	23	83	on	on	ADP
easat-4149	23	84	service	service	NOUN
easat-4149	23	85	marketing	marketing	NOUN
easat-4149	23	86	.	.	PUNCT
easat-4149	24	1	2	2	X
easat-4149	24	2	.	.	X
easat-4149	24	3	literature	literature	NOUN
easat-4149	24	4	review	review	VERB
easat-4149	24	5	the	the	DET
easat-4149	24	6	challenges	challenge	NOUN
easat-4149	24	7	of	of	ADP
easat-4149	24	8	developing	develop	VERB
easat-4149	24	9	service	service	NOUN
easat-4149	24	10	marketing	marketing	NOUN
easat-4149	24	11	in	in	ADP
easat-4149	24	12	the	the	DET
easat-4149	24	13	context	context	NOUN
easat-4149	24	14	of	of	ADP
easat-4149	24	15	the	the	DET
easat-4149	24	16	information	information	NOUN
easat-4149	24	17	economy	economy	NOUN
easat-4149	24	18	have	have	AUX
easat-4149	24	19	been	be	AUX
easat-4149	24	20	the	the	DET
easat-4149	24	21	focus	focus	NOUN
easat-4149	24	22	of	of	ADP
easat-4149	24	23	extensive	extensive	ADJ
easat-4149	24	24	research	research	NOUN
easat-4149	24	25	by	by	ADP
easat-4149	24	26	marketing	marketing	NOUN
easat-4149	24	27	scholars	scholar	NOUN
easat-4149	24	28	.	.	PUNCT
easat-4149	25	1	danyliuk	danyliuk	NOUN
easat-4149	25	2	[	[	NOUN
easat-4149	25	3	1	1	NUM
easat-4149	25	4	]	]	PUNCT
easat-4149	25	5	highlights	highlight	NOUN
easat-4149	25	6	the	the	DET
easat-4149	25	7	significance	significance	NOUN
easat-4149	25	8	of	of	ADP
easat-4149	25	9	adopting	adopt	VERB
easat-4149	25	10	innovative	innovative	ADJ
easat-4149	25	11	marketing	marketing	NOUN
easat-4149	25	12	methods	method	NOUN
easat-4149	25	13	and	and	CCONJ
easat-4149	25	14	techniques	technique	NOUN
easat-4149	25	15	in	in	ADP
easat-4149	25	16	the	the	DET
easat-4149	25	17	service	service	NOUN
easat-4149	25	18	sector	sector	NOUN
easat-4149	25	19	.	.	PUNCT
easat-4149	26	1	the	the	DET
easat-4149	26	2	study	study	NOUN
easat-4149	26	3	provides	provide	VERB
easat-4149	26	4	an	an	DET
easat-4149	26	5	analysis	analysis	NOUN
easat-4149	26	6	of	of	ADP
easat-4149	26	7	the	the	DET
easat-4149	26	8	global	global	ADJ
easat-4149	26	9	service	service	NOUN
easat-4149	26	10	market	market	NOUN
easat-4149	26	11	and	and	CCONJ
easat-4149	26	12	explores	explore	VERB
easat-4149	26	13	the	the	DET
easat-4149	26	14	application	application	NOUN
easat-4149	26	15	of	of	ADP
easat-4149	26	16	advanced	advanced	ADJ
easat-4149	26	17	marketing	marketing	NOUN
easat-4149	26	18	approaches	approach	NOUN
easat-4149	26	19	through	through	ADP
easat-4149	26	20	the	the	DET
easat-4149	26	21	use	use	NOUN
easat-4149	26	22	of	of	ADP
easat-4149	26	23	modern	modern	ADJ
easat-4149	26	24	marketing	marketing	NOUN
easat-4149	26	25	tools	tool	NOUN
easat-4149	26	26	.	.	PUNCT
easat-4149	27	1	tkachuk	tkachuk	NOUN
easat-4149	27	2	,	,	PUNCT
easat-4149	27	3	et	et	PROPN
easat-4149	27	4	al	al	PROPN
easat-4149	27	5	.	.	PUNCT
easat-4149	28	1	[	[	X
easat-4149	28	2	2	2	NUM
easat-4149	28	3	]	]	PUNCT
easat-4149	28	4	emphasizes	emphasize	VERB
easat-4149	28	5	the	the	DET
easat-4149	28	6	differences	difference	NOUN
easat-4149	28	7	between	between	ADP
easat-4149	28	8	service	service	NOUN
easat-4149	28	9	marketing	marketing	NOUN
easat-4149	28	10	and	and	CCONJ
easat-4149	28	11	product	product	NOUN
easat-4149	28	12	marketing	marketing	NOUN
easat-4149	28	13	in	in	ADP
easat-4149	28	14	terms	term	NOUN
easat-4149	28	15	of	of	ADP
easat-4149	28	16	key	key	ADJ
easat-4149	28	17	categories	category	NOUN
easat-4149	28	18	such	such	ADJ
easat-4149	28	19	as	as	ADP
easat-4149	28	20	marketing	marketing	NOUN
easat-4149	28	21	mix	mix	NOUN
easat-4149	28	22	,	,	PUNCT
easat-4149	28	23	quality	quality	NOUN
easat-4149	28	24	,	,	PUNCT
easat-4149	28	25	tangibility	tangibility	NOUN
easat-4149	28	26	,	,	PUNCT
easat-4149	28	27	production	production	NOUN
easat-4149	28	28	-	-	PUNCT
easat-4149	28	29	consumption	consumption	NOUN
easat-4149	28	30	timing	timing	NOUN
easat-4149	28	31	,	,	PUNCT
easat-4149	28	32	and	and	CCONJ
easat-4149	28	33	interactivity	interactivity	NOUN
easat-4149	28	34	.	.	PUNCT
easat-4149	29	1	the	the	DET
easat-4149	29	2	authors	author	NOUN
easat-4149	29	3	advocate	advocate	VERB
easat-4149	29	4	for	for	ADP
easat-4149	29	5	the	the	DET
easat-4149	29	6	development	development	NOUN
easat-4149	29	7	of	of	ADP
easat-4149	29	8	interactive	interactive	ADJ
easat-4149	29	9	marketing	marketing	NOUN
easat-4149	29	10	policies	policy	NOUN
easat-4149	29	11	in	in	ADP
easat-4149	29	12	service	service	NOUN
easat-4149	29	13	delivery	delivery	NOUN
easat-4149	29	14	and	and	CCONJ
easat-4149	29	15	propose	propose	VERB
easat-4149	29	16	grouping	grouping	NOUN
easat-4149	29	17	industries	industry	NOUN
easat-4149	29	18	based	base	VERB
easat-4149	29	19	on	on	ADP
easat-4149	29	20	emotional	emotional	ADJ
easat-4149	29	21	,	,	PUNCT
easat-4149	29	22	rational	rational	ADJ
easat-4149	29	23	,	,	PUNCT
easat-4149	29	24	or	or	CCONJ
easat-4149	29	25	mixed	mixed	ADJ
easat-4149	29	26	orientations	orientation	NOUN
easat-4149	29	27	.	.	PUNCT
easat-4149	30	1	kriuchko	kriuchko	PROPN
easat-4149	30	2	,	,	PUNCT
easat-4149	30	3	et	et	PROPN
easat-4149	30	4	al	al	PROPN
easat-4149	30	5	.	.	PUNCT
easat-4149	31	1	[	[	X
easat-4149	31	2	3	3	X
easat-4149	31	3	]	]	PUNCT
easat-4149	31	4	highlight	highlight	VERB
easat-4149	31	5	the	the	DET
easat-4149	31	6	importance	importance	NOUN
easat-4149	31	7	of	of	ADP
easat-4149	31	8	ethical	ethical	ADJ
easat-4149	31	9	marketing	marketing	NOUN
easat-4149	31	10	in	in	ADP
easat-4149	31	11	fostering	foster	VERB
easat-4149	31	12	trust	trust	NOUN
easat-4149	31	13	and	and	CCONJ
easat-4149	31	14	long	long	ADJ
easat-4149	31	15	-	-	PUNCT
easat-4149	31	16	term	term	NOUN
easat-4149	31	17	relationships	relationship	NOUN
easat-4149	31	18	with	with	ADP
easat-4149	31	19	clients	client	NOUN
easat-4149	31	20	.	.	PUNCT
easat-4149	32	1	they	they	PRON
easat-4149	32	2	emphasize	emphasize	VERB
easat-4149	32	3	the	the	DET
easat-4149	32	4	necessity	necessity	NOUN
easat-4149	32	5	of	of	ADP
easat-4149	32	6	promoting	promote	VERB
easat-4149	32	7	services	service	NOUN
easat-4149	32	8	in	in	ADP
easat-4149	32	9	an	an	DET
easat-4149	32	10	honest	honest	ADJ
easat-4149	32	11	and	and	CCONJ
easat-4149	32	12	transparent	transparent	ADJ
easat-4149	32	13	manner	manner	NOUN
easat-4149	32	14	that	that	PRON
easat-4149	32	15	respects	respect	VERB
easat-4149	32	16	the	the	DET
easat-4149	32	17	rights	right	NOUN
easat-4149	32	18	and	and	CCONJ
easat-4149	32	19	needs	need	NOUN
easat-4149	32	20	of	of	ADP
easat-4149	32	21	customers	customer	NOUN
easat-4149	32	22	.	.	PUNCT
easat-4149	33	1	nikolajenko	nikolajenko	NOUN
easat-4149	33	2	-	-	PUNCT
easat-4149	33	3	skarbalė	skarbalė	NOUN
easat-4149	33	4	,	,	PUNCT
easat-4149	33	5	et	et	PROPN
easat-4149	33	6	al	al	PROPN
easat-4149	33	7	.	.	PUNCT
easat-4149	34	1	[	[	X
easat-4149	34	2	4	4	X
easat-4149	34	3	]	]	PUNCT
easat-4149	34	4	share	share	VERB
easat-4149	34	5	a	a	DET
easat-4149	34	6	similar	similar	ADJ
easat-4149	34	7	perspective	perspective	NOUN
easat-4149	34	8	,	,	PUNCT
easat-4149	34	9	emphasizing	emphasize	VERB
easat-4149	34	10	the	the	DET
easat-4149	34	11	need	need	NOUN
easat-4149	34	12	to	to	PART
easat-4149	34	13	establish	establish	VERB
easat-4149	34	14	a	a	DET
easat-4149	34	15	positive	positive	ADJ
easat-4149	34	16	corporate	corporate	ADJ
easat-4149	34	17	image	image	NOUN
easat-4149	34	18	to	to	PART
easat-4149	34	19	advance	advance	VERB
easat-4149	34	20	service	service	NOUN
easat-4149	34	21	marketing	marketing	NOUN
easat-4149	34	22	.	.	PUNCT
easat-4149	35	1	in	in	ADP
easat-4149	35	2	the	the	DET
easat-4149	35	3	context	context	NOUN
easat-4149	35	4	of	of	ADP
easat-4149	35	5	transforming	transform	VERB
easat-4149	35	6	attitudes	attitude	NOUN
easat-4149	35	7	toward	toward	ADP
easat-4149	35	8	customer	customer	NOUN
easat-4149	35	9	loyalty	loyalty	NOUN
easat-4149	35	10	in	in	ADP
easat-4149	35	11	marketing	marketing	NOUN
easat-4149	35	12	,	,	PUNCT
easat-4149	35	13	they	they	PRON
easat-4149	35	14	identify	identify	VERB
easat-4149	35	15	key	key	ADJ
easat-4149	35	16	components	component	NOUN
easat-4149	35	17	that	that	PRON
easat-4149	35	18	shape	shape	VERB
easat-4149	35	19	modern	modern	ADJ
easat-4149	35	20	customers	customer	NOUN
easat-4149	35	21	'	'	PART
easat-4149	35	22	loyalty	loyalty	NOUN
easat-4149	35	23	to	to	ADP
easat-4149	35	24	brands	brand	NOUN
easat-4149	35	25	.	.	PUNCT
easat-4149	36	1	călin	călin	PROPN
easat-4149	36	2	&	&	CCONJ
easat-4149	36	3	vegheș	vegheș	PROPN
easat-4149	36	4	[	[	X
easat-4149	36	5	5	5	NUM
easat-4149	36	6	]	]	PUNCT
easat-4149	36	7	advocate	advocate	NOUN
easat-4149	36	8	for	for	ADP
easat-4149	36	9	the	the	DET
easat-4149	36	10	use	use	NOUN
easat-4149	36	11	of	of	ADP
easat-4149	36	12	branding	branding	NOUN
easat-4149	36	13	tools	tool	NOUN
easat-4149	36	14	in	in	ADP
easat-4149	36	15	promoting	promote	VERB
easat-4149	36	16	services	service	NOUN
easat-4149	36	17	and	and	CCONJ
easat-4149	36	18	suggest	suggest	VERB
easat-4149	36	19	expanding	expand	VERB
easat-4149	36	20	the	the	DET
easat-4149	36	21	scope	scope	NOUN
easat-4149	36	22	of	of	ADP
easat-4149	36	23	marketing	marketing	NOUN
easat-4149	36	24	to	to	ADP
easat-4149	36	25	the	the	DET
easat-4149	36	26	societal	societal	ADJ
easat-4149	36	27	level	level	NOUN
easat-4149	36	28	.	.	PUNCT
easat-4149	37	1	they	they	PRON
easat-4149	37	2	propose	propose	VERB
easat-4149	37	3	leveraging	leverage	VERB
easat-4149	37	4	cultural	cultural	ADJ
easat-4149	37	5	foundations	foundation	NOUN
easat-4149	37	6	to	to	PART
easat-4149	37	7	create	create	VERB
easat-4149	37	8	and	and	CCONJ
easat-4149	37	9	derive	derive	VERB
easat-4149	37	10	benefits	benefit	NOUN
easat-4149	37	11	from	from	ADP
easat-4149	37	12	service	service	NOUN
easat-4149	37	13	brands	brand	NOUN
easat-4149	37	14	,	,	PUNCT
easat-4149	37	15	as	as	ADV
easat-4149	37	16	well	well	ADV
easat-4149	37	17	as	as	ADP
easat-4149	37	18	for	for	ADP
easat-4149	37	19	individuals	individual	NOUN
easat-4149	37	20	,	,	PUNCT
easat-4149	37	21	organizations	organization	NOUN
easat-4149	37	22	,	,	PUNCT
easat-4149	37	23	and	and	CCONJ
easat-4149	37	24	nations	nation	NOUN
easat-4149	37	25	as	as	ADP
easat-4149	37	26	a	a	DET
easat-4149	37	27	whole	whole	NOUN
easat-4149	37	28	,	,	PUNCT
easat-4149	37	29	highlighting	highlight	VERB
easat-4149	37	30	the	the	DET
easat-4149	37	31	role	role	NOUN
easat-4149	37	32	of	of	ADP
easat-4149	37	33	marketing	marketing	NOUN
easat-4149	37	34	mechanisms	mechanism	NOUN
easat-4149	37	35	in	in	ADP
easat-4149	37	36	ensuring	ensure	VERB
easat-4149	37	37	sustainable	sustainable	ADJ
easat-4149	37	38	development	development	NOUN
easat-4149	37	39	.	.	PUNCT
easat-4149	38	1	orel	orel	PROPN
easat-4149	38	2	,	,	PUNCT
easat-4149	38	3	a.	a.	PROPN
easat-4149	38	4	,	,	PUNCT
easat-4149	38	5	et	et	PROPN
easat-4149	38	6	al	al	PROPN
easat-4149	38	7	.	.	PUNCT
easat-4149	39	1	[	[	X
easat-4149	39	2	6	6	NUM
easat-4149	39	3	]	]	PUNCT
easat-4149	39	4	explore	explore	VERB
easat-4149	39	5	the	the	DET
easat-4149	39	6	impact	impact	NOUN
easat-4149	39	7	of	of	ADP
easat-4149	39	8	marketing	marketing	NOUN
easat-4149	39	9	orientation	orientation	NOUN
easat-4149	39	10	on	on	ADP
easat-4149	39	11	the	the	DET
easat-4149	39	12	development	development	NOUN
easat-4149	39	13	and	and	CCONJ
easat-4149	39	14	implementation	implementation	NOUN
easat-4149	39	15	of	of	ADP
easat-4149	39	16	brand	brand	NOUN
easat-4149	39	17	strategies	strategy	NOUN
easat-4149	39	18	in	in	ADP
easat-4149	39	19	the	the	DET
easat-4149	39	20	context	context	NOUN
easat-4149	39	21	of	of	ADP
easat-4149	39	22	increasing	increase	VERB
easat-4149	39	23	consumer	consumer	NOUN
easat-4149	39	24	demands	demand	NOUN
easat-4149	39	25	.	.	PUNCT
easat-4149	40	1	kral	kral	ADJ
easat-4149	40	2	,	,	PUNCT
easat-4149	40	3	et	et	PROPN
easat-4149	40	4	al	al	PROPN
easat-4149	40	5	.	.	PUNCT
easat-4149	41	1	[	[	X
easat-4149	41	2	7	7	X
easat-4149	41	3	]	]	PUNCT
easat-4149	41	4	argue	argue	VERB
easat-4149	41	5	that	that	SCONJ
easat-4149	41	6	in	in	ADP
easat-4149	41	7	the	the	DET
easat-4149	41	8	face	face	NOUN
easat-4149	41	9	of	of	ADP
easat-4149	41	10	globalization	globalization	NOUN
easat-4149	41	11	,	,	PUNCT
easat-4149	41	12	brand	brand	NOUN
easat-4149	41	13	management	management	NOUN
easat-4149	41	14	must	must	AUX
easat-4149	41	15	adopt	adopt	VERB
easat-4149	41	16	innovative	innovative	ADJ
easat-4149	41	17	approaches	approach	NOUN
easat-4149	41	18	.	.	PUNCT
easat-4149	42	1	their	their	PRON
easat-4149	42	2	study	study	NOUN
easat-4149	42	3	examines	examine	VERB
easat-4149	42	4	the	the	DET
easat-4149	42	5	relationship	relationship	NOUN
easat-4149	42	6	between	between	ADP
easat-4149	42	7	selected	select	VERB
easat-4149	42	8	socio	socio	NOUN
easat-4149	42	9	-	-	PUNCT
easat-4149	42	10	demographic	demographic	ADJ
easat-4149	42	11	characteristics	characteristic	NOUN
easat-4149	42	12	of	of	ADP
easat-4149	42	13	consumers	consumer	NOUN
easat-4149	42	14	and	and	CCONJ
easat-4149	42	15	their	their	PRON
easat-4149	42	16	brand	brand	NOUN
easat-4149	42	17	preferences	preference	NOUN
easat-4149	42	18	through	through	ADP
easat-4149	42	19	a	a	DET
easat-4149	42	20	survey	survey	NOUN
easat-4149	42	21	conducted	conduct	VERB
easat-4149	42	22	across	across	ADP
easat-4149	42	23	eight	eight	NUM
easat-4149	42	24	regions	region	NOUN
easat-4149	42	25	in	in	ADP
easat-4149	42	26	slovakia	slovakia	PROPN
easat-4149	42	27	.	.	PUNCT
easat-4149	43	1	charni	charni	PROPN
easat-4149	43	2	,	,	PUNCT
easat-4149	43	3	by	by	ADP
easat-4149	43	4	hanen	hanen	NOUN
easat-4149	43	5	,	,	PUNCT
easat-4149	43	6	et	et	PROPN
easat-4149	43	7	al	al	PROPN
easat-4149	43	8	.	.	PUNCT
easat-4149	44	1	[	[	X
easat-4149	44	2	8	8	NUM
easat-4149	44	3	]	]	PUNCT
easat-4149	44	4	emphasize	emphasize	VERB
easat-4149	44	5	the	the	DET
easat-4149	44	6	importance	importance	NOUN
easat-4149	44	7	of	of	ADP
easat-4149	44	8	ethical	ethical	ADJ
easat-4149	44	9	and	and	CCONJ
easat-4149	44	10	emotional	emotional	ADJ
easat-4149	44	11	value	value	NOUN
easat-4149	44	12	aspects	aspect	NOUN
easat-4149	44	13	in	in	ADP
easat-4149	44	14	the	the	DET
easat-4149	44	15	service	service	NOUN
easat-4149	44	16	sector	sector	NOUN
easat-4149	44	17	.	.	PUNCT
easat-4149	45	1	using	use	VERB
easat-4149	45	2	financial	financial	ADJ
easat-4149	45	3	services	service	NOUN
easat-4149	45	4	as	as	ADP
easat-4149	45	5	an	an	DET
easat-4149	45	6	example	example	NOUN
easat-4149	45	7	,	,	PUNCT
easat-4149	45	8	the	the	DET
easat-4149	45	9	authors	author	NOUN
easat-4149	45	10	conclude	conclude	VERB
easat-4149	45	11	that	that	SCONJ
easat-4149	45	12	emotional	emotional	ADJ
easat-4149	45	13	benefits	benefit	NOUN
easat-4149	45	14	enhance	enhance	VERB
easat-4149	45	15	job	job	NOUN
easat-4149	45	16	satisfaction	satisfaction	NOUN
easat-4149	45	17	and	and	CCONJ
easat-4149	45	18	indirectly	indirectly	ADV
easat-4149	45	19	increase	increase	VERB
easat-4149	45	20	customer	customer	NOUN
easat-4149	45	21	loyalty	loyalty	NOUN
easat-4149	45	22	.	.	PUNCT
easat-4149	46	1	banyeva	banyeva	PROPN
easat-4149	46	2	,	,	PUNCT
easat-4149	46	3	et	et	PROPN
easat-4149	46	4	al	al	PROPN
easat-4149	46	5	.	.	PUNCT
easat-4149	47	1	[	[	X
easat-4149	47	2	9	9	NUM
easat-4149	47	3	]	]	PUNCT
easat-4149	47	4	,	,	PUNCT
easat-4149	47	5	substantiate	substantiate	VERB
easat-4149	47	6	the	the	DET
easat-4149	47	7	need	need	NOUN
easat-4149	47	8	to	to	PART
easat-4149	47	9	integrate	integrate	VERB
easat-4149	47	10	digital	digital	ADJ
easat-4149	47	11	marketing	marketing	NOUN
easat-4149	47	12	into	into	ADP
easat-4149	47	13	hotel	hotel	NOUN
easat-4149	47	14	branding	branding	NOUN
easat-4149	47	15	strategies	strategy	NOUN
easat-4149	47	16	by	by	ADP
easat-4149	47	17	utilizing	utilize	VERB
easat-4149	47	18	digital	digital	ADJ
easat-4149	47	19	channels	channel	NOUN
easat-4149	47	20	for	for	ADP
easat-4149	47	21	customer	customer	NOUN
easat-4149	47	22	interaction	interaction	NOUN
easat-4149	47	23	.	.	PUNCT
easat-4149	48	1	the	the	DET
easat-4149	48	2	research	research	NOUN
easat-4149	48	3	by	by	ADP
easat-4149	48	4	dimitrios	dimitrio	NOUN
easat-4149	48	5	,	,	PUNCT
easat-4149	48	6	et	et	PROPN
easat-4149	48	7	al	al	PROPN
easat-4149	48	8	.	.	PUNCT
easat-4149	49	1	[	[	X
easat-4149	49	2	10	10	NUM
easat-4149	49	3	]	]	PUNCT
easat-4149	49	4	focuses	focus	VERB
easat-4149	49	5	on	on	ADP
easat-4149	49	6	identifying	identify	VERB
easat-4149	49	7	the	the	DET
easat-4149	49	8	relationship	relationship	NOUN
easat-4149	49	9	between	between	ADP
easat-4149	49	10	customer	customer	NOUN
easat-4149	49	11	satisfaction	satisfaction	NOUN
easat-4149	49	12	and	and	CCONJ
easat-4149	49	13	marketing	marketing	NOUN
easat-4149	49	14	in	in	ADP
easat-4149	49	15	the	the	DET
easat-4149	49	16	tourism	tourism	NOUN
easat-4149	49	17	industry	industry	NOUN
easat-4149	49	18	.	.	PUNCT
easat-4149	50	1	the	the	DET
easat-4149	50	2	authors	author	NOUN
easat-4149	50	3	highlight	highlight	VERB
easat-4149	50	4	customer	customer	NOUN
easat-4149	50	5	satisfaction	satisfaction	NOUN
easat-4149	50	6	and	and	CCONJ
easat-4149	50	7	loyalty	loyalty	NOUN
easat-4149	50	8	as	as	ADP
easat-4149	50	9	the	the	DET
easat-4149	50	10	primary	primary	ADJ
easat-4149	50	11	goals	goal	NOUN
easat-4149	50	12	of	of	ADP
easat-4149	50	13	relationship	relationship	NOUN
easat-4149	50	14	marketing	marketing	NOUN
easat-4149	50	15	in	in	ADP
easat-4149	50	16	tourism	tourism	NOUN
easat-4149	50	17	.	.	PUNCT
easat-4149	51	1	the	the	DET
easat-4149	51	2	advancement	advancement	NOUN
easat-4149	51	3	of	of	ADP
easat-4149	51	4	digitalization	digitalization	NOUN
easat-4149	51	5	processes	process	NOUN
easat-4149	51	6	has	have	AUX
easat-4149	51	7	led	lead	VERB
easat-4149	51	8	researchers	researcher	NOUN
easat-4149	51	9	to	to	PART
easat-4149	51	10	place	place	VERB
easat-4149	51	11	greater	great	ADJ
easat-4149	51	12	emphasis	emphasis	NOUN
easat-4149	51	13	on	on	ADP
easat-4149	51	14	the	the	DET
easat-4149	51	15	use	use	NOUN
easat-4149	51	16	of	of	ADP
easat-4149	51	17	digital	digital	ADJ
easat-4149	51	18	marketing	marketing	NOUN
easat-4149	51	19	tools	tool	NOUN
easat-4149	51	20	for	for	ADP
easat-4149	51	21	promoting	promote	VERB
easat-4149	51	22	services	service	NOUN
easat-4149	51	23	on	on	ADP
easat-4149	51	24	social	social	ADJ
easat-4149	51	25	media	medium	NOUN
easat-4149	51	26	,	,	PUNCT
easat-4149	51	27	as	as	ADV
easat-4149	51	28	well	well	ADV
easat-4149	51	29	as	as	ADP
easat-4149	51	30	for	for	ADP
easat-4149	51	31	fostering	foster	VERB
easat-4149	51	32	consumer	consumer	NOUN
easat-4149	51	33	loyalty	loyalty	NOUN
easat-4149	51	34	and	and	CCONJ
easat-4149	51	35	trust	trust	NOUN
easat-4149	51	36	.	.	PUNCT
easat-4149	52	1	yevseitseva	yevseitseva	PROPN
easat-4149	52	2	,	,	PUNCT
easat-4149	52	3	et	et	PROPN
easat-4149	52	4	al	al	PROPN
easat-4149	52	5	.	.	PUNCT
easat-4149	53	1	[	[	X
easat-4149	53	2	11	11	NUM
easat-4149	53	3	]	]	PUNCT
easat-4149	53	4	&	&	CCONJ
easat-4149	53	5	arkhypova	arkhypova	PROPN
easat-4149	53	6	,	,	PUNCT
easat-4149	53	7	et	et	PROPN
easat-4149	53	8	al	al	PROPN
easat-4149	53	9	.	.	PUNCT
easat-4149	54	1	[	[	X
easat-4149	54	2	12	12	NUM
easat-4149	54	3	]	]	PUNCT
easat-4149	54	4	through	through	ADP
easat-4149	54	5	their	their	PRON
easat-4149	54	6	studies	study	NOUN
easat-4149	54	7	,	,	PUNCT
easat-4149	54	8	justify	justify	VERB
easat-4149	54	9	the	the	DET
easat-4149	54	10	feasibility	feasibility	NOUN
easat-4149	54	11	of	of	ADP
easat-4149	54	12	using	use	VERB
easat-4149	54	13	digital	digital	ADJ
easat-4149	54	14	marketing	marketing	NOUN
easat-4149	54	15	to	to	PART
easat-4149	54	16	promote	promote	VERB
easat-4149	54	17	various	various	ADJ
easat-4149	54	18	types	type	NOUN
easat-4149	54	19	of	of	ADP
easat-4149	54	20	goods	good	NOUN
easat-4149	54	21	and	and	CCONJ
easat-4149	54	22	services	service	NOUN
easat-4149	54	23	by	by	ADP
easat-4149	54	24	implementing	implement	VERB
easat-4149	54	25	digital	digital	ADJ
easat-4149	54	26	marketing	marketing	NOUN
easat-4149	54	27	strategies	strategy	NOUN
easat-4149	54	28	.	.	PUNCT
easat-4149	55	1	the	the	DET
easat-4149	55	2	application	application	NOUN
easat-4149	55	3	of	of	ADP
easat-4149	55	4	digital	digital	ADJ
easat-4149	55	5	tools	tool	NOUN
easat-4149	55	6	enhances	enhance	VERB
easat-4149	55	7	the	the	DET
easat-4149	55	8	quality	quality	NOUN
easat-4149	55	9	of	of	ADP
easat-4149	55	10	a	a	DET
easat-4149	55	11	company	company	NOUN
easat-4149	55	12	’s	’s	PART
easat-4149	55	13	marketing	marketing	NOUN
easat-4149	55	14	activities	activity	NOUN
easat-4149	55	15	while	while	SCONJ
easat-4149	55	16	maintaining	maintain	VERB
easat-4149	55	17	consumer	consumer	NOUN
easat-4149	55	18	loyalty	loyalty	NOUN
easat-4149	55	19	throughout	throughout	ADP
easat-4149	55	20	the	the	DET
easat-4149	55	21	product	product	NOUN
easat-4149	55	22	or	or	CCONJ
easat-4149	55	23	service	service	NOUN
easat-4149	55	24	life	life	NOUN
easat-4149	55	25	cycle	cycle	NOUN
easat-4149	55	26	.	.	PUNCT
easat-4149	56	1	kuzyk	kuzyk	PROPN
easat-4149	56	2	,	,	PUNCT
easat-4149	56	3	et	et	PROPN
easat-4149	56	4	al	al	PROPN
easat-4149	56	5	.	.	PUNCT
easat-4149	57	1	[	[	X
easat-4149	57	2	13	13	NUM
easat-4149	57	3	]	]	PUNCT
easat-4149	57	4	use	use	NOUN
easat-4149	57	5	ranking	rank	VERB
easat-4149	57	6	to	to	PART
easat-4149	57	7	identify	identify	VERB
easat-4149	57	8	the	the	DET
easat-4149	57	9	optimal	optimal	ADJ
easat-4149	57	10	digital	digital	ADJ
easat-4149	57	11	technologies	technology	NOUN
easat-4149	57	12	in	in	ADP
easat-4149	57	13	the	the	DET
easat-4149	57	14	field	field	NOUN
easat-4149	57	15	of	of	ADP
easat-4149	57	16	marketing	marketing	NOUN
easat-4149	57	17	communications	communication	NOUN
easat-4149	57	18	.	.	PUNCT
easat-4149	58	1	they	they	PRON
easat-4149	58	2	propose	propose	VERB
easat-4149	58	3	immersive	immersive	ADJ
easat-4149	58	4	strategies	strategy	NOUN
easat-4149	58	5	as	as	ADP
easat-4149	58	6	a	a	DET
easat-4149	58	7	direction	direction	NOUN
easat-4149	58	8	for	for	ADP
easat-4149	58	9	the	the	DET
easat-4149	58	10	future	future	ADJ
easat-4149	58	11	development	development	NOUN
easat-4149	58	12	of	of	ADP
easat-4149	58	13	global	global	ADJ
easat-4149	58	14	marketing	marketing	NOUN
easat-4149	58	15	.	.	PUNCT
easat-4149	59	1	these	these	DET
easat-4149	59	2	strategies	strategy	NOUN
easat-4149	59	3	rely	rely	VERB
easat-4149	59	4	heavily	heavily	ADV
easat-4149	59	5	on	on	ADP
easat-4149	59	6	ai	ai	PROPN
easat-4149	59	7	technologies	technology	NOUN
easat-4149	59	8	,	,	PUNCT
easat-4149	59	9	aiming	aim	VERB
easat-4149	59	10	to	to	PART
easat-4149	59	11	increase	increase	VERB
easat-4149	59	12	consumer	consumer	NOUN
easat-4149	59	13	engagement	engagement	NOUN
easat-4149	59	14	and	and	CCONJ
easat-4149	59	15	interest	interest	NOUN
easat-4149	59	16	.	.	PUNCT
easat-4149	60	1	9768	9768	NUM
easat-4149	60	2	edelweiss	edelweiss	PROPN
easat-4149	60	3	applied	apply	VERB
easat-4149	60	4	science	science	NOUN
easat-4149	60	5	and	and	CCONJ
easat-4149	60	6	technology	technology	NOUN
easat-4149	60	7	issn	issn	PROPN
easat-4149	60	8	:	:	PUNCT
easat-4149	60	9	2576	2576	NUM
easat-4149	60	10	-	-	SYM
easat-4149	60	11	8484	8484	NUM
easat-4149	60	12	vol	vol	NOUN
easat-4149	60	13	.	.	PROPN
easat-4149	60	14	8	8	NUM
easat-4149	60	15	,	,	PUNCT
easat-4149	60	16	no	no	INTJ
easat-4149	60	17	.	.	NOUN
easat-4149	61	1	6	6	NUM
easat-4149	61	2	:	:	SYM
easat-4149	61	3	9766	9766	NUM
easat-4149	61	4	-	-	SYM
easat-4149	61	5	9777	9777	NUM
easat-4149	61	6	,	,	PUNCT
easat-4149	61	7	2024	2024	NUM
easat-4149	61	8	doi	doi	NOUN
easat-4149	61	9	:	:	PUNCT
easat-4149	61	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	61	11	©	©	PROPN
easat-4149	61	12	2024	2024	NUM
easat-4149	61	13	by	by	ADP
easat-4149	61	14	the	the	DET
easat-4149	61	15	authors	author	NOUN
easat-4149	61	16	;	;	PUNCT
easat-4149	61	17	licensee	licensee	PROPN
easat-4149	61	18	learning	learning	NOUN
easat-4149	61	19	gate	gate	VERB
easat-4149	61	20	an	an	DET
easat-4149	61	21	effective	effective	ADJ
easat-4149	61	22	marketing	marketing	NOUN
easat-4149	61	23	tool	tool	NOUN
easat-4149	61	24	is	be	AUX
easat-4149	61	25	internal	internal	ADJ
easat-4149	61	26	benchmarking	benchmarking	NOUN
easat-4149	61	27	,	,	PUNCT
easat-4149	61	28	which	which	PRON
easat-4149	61	29	allows	allow	VERB
easat-4149	61	30	companies	company	NOUN
easat-4149	61	31	to	to	PART
easat-4149	61	32	create	create	VERB
easat-4149	61	33	maximum	maximum	ADJ
easat-4149	61	34	value	value	NOUN
easat-4149	61	35	for	for	ADP
easat-4149	61	36	consumers	consumer	NOUN
easat-4149	61	37	and	and	CCONJ
easat-4149	61	38	ensure	ensure	VERB
easat-4149	61	39	competitive	competitive	ADJ
easat-4149	61	40	advantages	advantage	NOUN
easat-4149	61	41	.	.	PUNCT
easat-4149	62	1	the	the	DET
easat-4149	62	2	works	work	NOUN
easat-4149	62	3	of	of	ADP
easat-4149	62	4	telnov	telnov	NOUN
easat-4149	62	5	,	,	PUNCT
easat-4149	62	6	et	et	PROPN
easat-4149	62	7	al	al	PROPN
easat-4149	62	8	.	.	PUNCT
easat-4149	63	1	[	[	X
easat-4149	63	2	14	14	NUM
easat-4149	63	3	]	]	PUNCT
easat-4149	63	4	&	&	CCONJ
easat-4149	63	5	shostak	shostak	PROPN
easat-4149	63	6	,	,	PUNCT
easat-4149	63	7	et	et	PROPN
easat-4149	63	8	al	al	PROPN
easat-4149	63	9	.	.	PUNCT
easat-4149	64	1	[	[	X
easat-4149	64	2	15	15	NUM
easat-4149	64	3	]	]	PUNCT
easat-4149	64	4	address	address	NOUN
easat-4149	64	5	issues	issue	NOUN
easat-4149	64	6	of	of	ADP
easat-4149	64	7	quality	quality	NOUN
easat-4149	64	8	improvement	improvement	NOUN
easat-4149	64	9	through	through	ADP
easat-4149	64	10	benchmarking	benchmarke	VERB
easat-4149	64	11	and	and	CCONJ
easat-4149	64	12	define	define	VERB
easat-4149	64	13	the	the	DET
easat-4149	64	14	theoretical	theoretical	ADJ
easat-4149	64	15	and	and	CCONJ
easat-4149	64	16	methodological	methodological	ADJ
easat-4149	64	17	aspects	aspect	NOUN
easat-4149	64	18	of	of	ADP
easat-4149	64	19	benchmarking	benchmarke	VERB
easat-4149	64	20	esg	esg	NOUN
easat-4149	64	21	components	component	NOUN
easat-4149	64	22	.	.	PUNCT
easat-4149	65	1	holub	holub	PROPN
easat-4149	65	2	,	,	PUNCT
easat-4149	65	3	et	et	PROPN
easat-4149	65	4	al	al	PROPN
easat-4149	65	5	.	.	PUNCT
easat-4149	66	1	[	[	X
easat-4149	66	2	16	16	NUM
easat-4149	66	3	]	]	PUNCT
easat-4149	66	4	&	&	CCONJ
easat-4149	66	5	cherep	cherep	PROPN
easat-4149	66	6	,	,	PUNCT
easat-4149	66	7	et	et	PROPN
easat-4149	66	8	al	al	PROPN
easat-4149	66	9	.	.	PUNCT
easat-4149	67	1	[	[	X
easat-4149	67	2	17	17	NUM
easat-4149	67	3	]	]	PUNCT
easat-4149	67	4	based	base	VERB
easat-4149	67	5	on	on	ADP
easat-4149	67	6	research	research	NOUN
easat-4149	67	7	findings	finding	NOUN
easat-4149	67	8	,	,	PUNCT
easat-4149	67	9	propose	propose	VERB
easat-4149	67	10	the	the	DET
easat-4149	67	11	practical	practical	ADJ
easat-4149	67	12	adaptation	adaptation	NOUN
easat-4149	67	13	of	of	ADP
easat-4149	67	14	corporate	corporate	ADJ
easat-4149	67	15	culture	culture	NOUN
easat-4149	67	16	in	in	ADP
easat-4149	67	17	the	the	DET
easat-4149	67	18	context	context	NOUN
easat-4149	67	19	of	of	ADP
easat-4149	67	20	societal	societal	ADJ
easat-4149	67	21	and	and	CCONJ
easat-4149	67	22	economic	economic	ADJ
easat-4149	67	23	transformations	transformation	NOUN
easat-4149	67	24	,	,	PUNCT
easat-4149	67	25	substantiating	substantiate	VERB
easat-4149	67	26	mechanisms	mechanism	NOUN
easat-4149	67	27	for	for	ADP
easat-4149	67	28	its	its	PRON
easat-4149	67	29	implementation	implementation	NOUN
easat-4149	67	30	in	in	ADP
easat-4149	67	31	enterprises	enterprise	NOUN
easat-4149	67	32	.	.	PUNCT
easat-4149	68	1	in	in	ADP
easat-4149	68	2	the	the	DET
easat-4149	68	3	work	work	NOUN
easat-4149	68	4	of	of	ADP
easat-4149	68	5	popova	popova	PROPN
easat-4149	68	6	,	,	PUNCT
easat-4149	68	7	et	et	PROPN
easat-4149	68	8	al	al	PROPN
easat-4149	68	9	.	.	PUNCT
easat-4149	69	1	[	[	X
easat-4149	69	2	18	18	NUM
easat-4149	69	3	]	]	X
easat-4149	69	4	statistical	statistical	ADJ
easat-4149	69	5	grouping	grouping	NOUN
easat-4149	69	6	methods	method	NOUN
easat-4149	69	7	reveal	reveal	VERB
easat-4149	69	8	a	a	DET
easat-4149	69	9	trend	trend	NOUN
easat-4149	69	10	where	where	SCONJ
easat-4149	69	11	companies	company	NOUN
easat-4149	69	12	addressing	address	VERB
easat-4149	69	13	social	social	ADJ
easat-4149	69	14	and	and	CCONJ
easat-4149	69	15	environmental	environmental	ADJ
easat-4149	69	16	issues	issue	NOUN
easat-4149	69	17	within	within	ADP
easat-4149	69	18	the	the	DET
easat-4149	69	19	context	context	NOUN
easat-4149	69	20	of	of	ADP
easat-4149	69	21	corporate	corporate	ADJ
easat-4149	69	22	responsibility	responsibility	NOUN
easat-4149	69	23	have	have	VERB
easat-4149	69	24	greater	great	ADJ
easat-4149	69	25	opportunities	opportunity	NOUN
easat-4149	69	26	and	and	CCONJ
easat-4149	69	27	exhibit	exhibit	VERB
easat-4149	69	28	stronger	strong	ADJ
easat-4149	69	29	economic	economic	ADJ
easat-4149	69	30	performance	performance	NOUN
easat-4149	69	31	.	.	PUNCT
easat-4149	70	1	karpenko	karpenko	PROPN
easat-4149	70	2	,	,	PUNCT
easat-4149	70	3	et	et	PROPN
easat-4149	70	4	al	al	PROPN
easat-4149	70	5	.	.	PUNCT
easat-4149	71	1	[	[	X
easat-4149	71	2	19	19	NUM
easat-4149	71	3	]	]	PUNCT
easat-4149	71	4	justify	justify	VERB
easat-4149	71	5	the	the	DET
easat-4149	71	6	principles	principle	NOUN
easat-4149	71	7	and	and	CCONJ
easat-4149	71	8	necessity	necessity	NOUN
easat-4149	71	9	of	of	ADP
easat-4149	71	10	implementing	implement	VERB
easat-4149	71	11	a	a	DET
easat-4149	71	12	corporate	corporate	ADJ
easat-4149	71	13	social	social	ADJ
easat-4149	71	14	responsibility	responsibility	NOUN
easat-4149	71	15	mechanism	mechanism	NOUN
easat-4149	71	16	for	for	ADP
easat-4149	71	17	sustainable	sustainable	ADJ
easat-4149	71	18	development	development	NOUN
easat-4149	71	19	.	.	PUNCT
easat-4149	72	1	from	from	ADP
easat-4149	72	2	the	the	DET
easat-4149	72	3	perspective	perspective	NOUN
easat-4149	72	4	of	of	ADP
easat-4149	72	5	ensuring	ensure	VERB
easat-4149	72	6	service	service	NOUN
easat-4149	72	7	quality	quality	NOUN
easat-4149	72	8	in	in	ADP
easat-4149	72	9	marketing	marketing	NOUN
easat-4149	72	10	,	,	PUNCT
easat-4149	72	11	corporate	corporate	ADJ
easat-4149	72	12	social	social	ADJ
easat-4149	72	13	responsibility	responsibility	NOUN
easat-4149	72	14	emerges	emerge	VERB
easat-4149	72	15	as	as	ADP
easat-4149	72	16	a	a	DET
easat-4149	72	17	critical	critical	ADJ
easat-4149	72	18	factor	factor	NOUN
easat-4149	72	19	.	.	PUNCT
easat-4149	73	1	the	the	DET
easat-4149	73	2	review	review	NOUN
easat-4149	73	3	of	of	ADP
easat-4149	73	4	literature	literature	NOUN
easat-4149	73	5	on	on	ADP
easat-4149	73	6	the	the	DET
easat-4149	73	7	formation	formation	NOUN
easat-4149	73	8	of	of	ADP
easat-4149	73	9	quality	quality	NOUN
easat-4149	73	10	services	service	NOUN
easat-4149	73	11	in	in	ADP
easat-4149	73	12	marketing	marketing	NOUN
easat-4149	73	13	under	under	ADP
easat-4149	73	14	the	the	DET
easat-4149	73	15	conditions	condition	NOUN
easat-4149	73	16	of	of	ADP
easat-4149	73	17	informatization	informatization	NOUN
easat-4149	73	18	highlights	highlight	NOUN
easat-4149	73	19	that	that	PRON
easat-4149	73	20	researchers	researcher	NOUN
easat-4149	73	21	focus	focus	VERB
easat-4149	73	22	on	on	ADP
easat-4149	73	23	examining	examine	VERB
easat-4149	73	24	the	the	DET
easat-4149	73	25	impact	impact	NOUN
easat-4149	73	26	of	of	ADP
easat-4149	73	27	various	various	ADJ
easat-4149	73	28	factors	factor	NOUN
easat-4149	73	29	,	,	PUNCT
easat-4149	73	30	supported	support	VERB
easat-4149	73	31	by	by	ADP
easat-4149	73	32	survey	survey	NOUN
easat-4149	73	33	results	result	NOUN
easat-4149	73	34	,	,	PUNCT
easat-4149	73	35	mathematical	mathematical	ADJ
easat-4149	73	36	modelling	modelling	NOUN
easat-4149	73	37	,	,	PUNCT
easat-4149	73	38	and	and	CCONJ
easat-4149	73	39	statistical	statistical	ADJ
easat-4149	73	40	analysis	analysis	NOUN
easat-4149	73	41	.	.	PUNCT
easat-4149	74	1	nevertheless	nevertheless	ADV
easat-4149	74	2	,	,	PUNCT
easat-4149	74	3	the	the	DET
easat-4149	74	4	ongoing	ongoing	ADJ
easat-4149	74	5	challenge	challenge	NOUN
easat-4149	74	6	lies	lie	VERB
easat-4149	74	7	in	in	ADP
easat-4149	74	8	defining	define	VERB
easat-4149	74	9	effective	effective	ADJ
easat-4149	74	10	strategies	strategy	NOUN
easat-4149	74	11	for	for	ADP
easat-4149	74	12	service	service	NOUN
easat-4149	74	13	marketing	marketing	NOUN
easat-4149	74	14	in	in	ADP
easat-4149	74	15	an	an	DET
easat-4149	74	16	environment	environment	NOUN
easat-4149	74	17	shaped	shape	VERB
easat-4149	74	18	by	by	ADP
easat-4149	74	19	information	information	NOUN
easat-4149	74	20	processes	process	NOUN
easat-4149	74	21	.	.	PUNCT
easat-4149	75	1	this	this	PRON
easat-4149	75	2	remains	remain	VERB
easat-4149	75	3	a	a	DET
easat-4149	75	4	critical	critical	ADJ
easat-4149	75	5	area	area	NOUN
easat-4149	75	6	for	for	ADP
easat-4149	75	7	further	further	ADJ
easat-4149	75	8	research	research	NOUN
easat-4149	75	9	,	,	PUNCT
easat-4149	75	10	particularly	particularly	ADV
easat-4149	75	11	through	through	ADP
easat-4149	75	12	the	the	DET
easat-4149	75	13	application	application	NOUN
easat-4149	75	14	of	of	ADP
easat-4149	75	15	advanced	advanced	ADJ
easat-4149	75	16	forecasting	forecasting	NOUN
easat-4149	75	17	methodologies	methodology	NOUN
easat-4149	75	18	.	.	PUNCT
easat-4149	76	1	3	3	X
easat-4149	76	2	.	.	X
easat-4149	76	3	methodology	methodology	NOUN
easat-4149	76	4	the	the	DET
easat-4149	76	5	methodological	methodological	ADJ
easat-4149	76	6	foundation	foundation	NOUN
easat-4149	76	7	of	of	ADP
easat-4149	76	8	this	this	DET
easat-4149	76	9	study	study	NOUN
easat-4149	76	10	is	be	AUX
easat-4149	76	11	built	build	VERB
easat-4149	76	12	on	on	ADP
easat-4149	76	13	a	a	DET
easat-4149	76	14	systematic	systematic	ADJ
easat-4149	76	15	integration	integration	NOUN
easat-4149	76	16	of	of	ADP
easat-4149	76	17	general	general	ADJ
easat-4149	76	18	scientific	scientific	ADJ
easat-4149	76	19	and	and	CCONJ
easat-4149	76	20	specialized	specialized	ADJ
easat-4149	76	21	methods	method	NOUN
easat-4149	76	22	.	.	PUNCT
easat-4149	77	1	this	this	DET
easat-4149	77	2	framework	framework	NOUN
easat-4149	77	3	enabled	enable	VERB
easat-4149	77	4	the	the	DET
easat-4149	77	5	effective	effective	ADJ
easat-4149	77	6	forecasting	forecasting	NOUN
easat-4149	77	7	of	of	ADP
easat-4149	77	8	service	service	NOUN
easat-4149	77	9	marketing	marketing	NOUN
easat-4149	77	10	determinants	determinant	NOUN
easat-4149	77	11	within	within	ADP
easat-4149	77	12	the	the	DET
easat-4149	77	13	context	context	NOUN
easat-4149	77	14	of	of	ADP
easat-4149	77	15	the	the	DET
easat-4149	77	16	information	information	NOUN
easat-4149	77	17	society	society	NOUN
easat-4149	77	18	.	.	PUNCT
easat-4149	78	1	by	by	ADP
easat-4149	78	2	combining	combine	VERB
easat-4149	78	3	theoretical	theoretical	ADJ
easat-4149	78	4	and	and	CCONJ
easat-4149	78	5	practical	practical	ADJ
easat-4149	78	6	approaches	approach	NOUN
easat-4149	78	7	,	,	PUNCT
easat-4149	78	8	the	the	DET
easat-4149	78	9	research	research	NOUN
easat-4149	78	10	ensured	ensure	VERB
easat-4149	78	11	a	a	DET
easat-4149	78	12	thorough	thorough	ADJ
easat-4149	78	13	examination	examination	NOUN
easat-4149	78	14	of	of	ADP
easat-4149	78	15	the	the	DET
easat-4149	78	16	factors	factor	NOUN
easat-4149	78	17	influencing	influence	VERB
easat-4149	78	18	service	service	NOUN
easat-4149	78	19	marketing	marketing	NOUN
easat-4149	78	20	and	and	CCONJ
easat-4149	78	21	their	their	PRON
easat-4149	78	22	predictive	predictive	ADJ
easat-4149	78	23	dynamics	dynamic	NOUN
easat-4149	78	24	.	.	PUNCT
easat-4149	79	1	the	the	DET
easat-4149	79	2	study	study	NOUN
easat-4149	79	3	utilized	utilize	VERB
easat-4149	79	4	the	the	DET
easat-4149	79	5	following	following	ADJ
easat-4149	79	6	methods	method	NOUN
easat-4149	79	7	:	:	PUNCT
easat-4149	79	8	information	information	NOUN
easat-4149	79	9	-	-	PUNCT
easat-4149	79	10	search	search	NOUN
easat-4149	79	11	method	method	NOUN
easat-4149	79	12	:	:	PUNCT
easat-4149	79	13	used	use	VERB
easat-4149	79	14	to	to	PART
easat-4149	79	15	gather	gather	VERB
easat-4149	79	16	relevant	relevant	ADJ
easat-4149	79	17	data	datum	NOUN
easat-4149	79	18	from	from	ADP
easat-4149	79	19	scientific	scientific	ADJ
easat-4149	79	20	sources	source	NOUN
easat-4149	79	21	and	and	CCONJ
easat-4149	79	22	the	the	DET
easat-4149	79	23	internet	internet	NOUN
easat-4149	79	24	;	;	PUNCT
easat-4149	79	25	morphological	morphological	ADJ
easat-4149	79	26	method	method	NOUN
easat-4149	79	27	:	:	PUNCT
easat-4149	79	28	used	use	VERB
easat-4149	79	29	to	to	PART
easat-4149	79	30	conduct	conduct	VERB
easat-4149	79	31	individual	individual	ADJ
easat-4149	79	32	expert	expert	NOUN
easat-4149	79	33	assessments	assessment	NOUN
easat-4149	79	34	of	of	ADP
easat-4149	79	35	determinants	determinant	NOUN
easat-4149	79	36	influencing	influence	VERB
easat-4149	79	37	service	service	NOUN
easat-4149	79	38	marketing	marketing	NOUN
easat-4149	79	39	;	;	PUNCT
easat-4149	79	40	statistical	statistical	ADJ
easat-4149	79	41	methods	method	NOUN
easat-4149	79	42	:	:	PUNCT
easat-4149	79	43	utilized	utilize	VERB
easat-4149	79	44	to	to	PART
easat-4149	79	45	calculate	calculate	VERB
easat-4149	79	46	indicators	indicator	NOUN
easat-4149	79	47	of	of	ADP
easat-4149	79	48	service	service	NOUN
easat-4149	79	49	marketing	marketing	NOUN
easat-4149	79	50	determinants	determinant	NOUN
easat-4149	79	51	;	;	PUNCT
easat-4149	79	52	heuristic	heuristic	ADJ
easat-4149	79	53	forecasting	forecasting	NOUN
easat-4149	79	54	and	and	CCONJ
easat-4149	79	55	correlation	correlation	NOUN
easat-4149	79	56	analysis	analysis	NOUN
easat-4149	79	57	:	:	PUNCT
easat-4149	79	58	utilized	utilize	VERB
easat-4149	79	59	to	to	PART
easat-4149	79	60	assess	assess	VERB
easat-4149	79	61	the	the	DET
easat-4149	79	62	relative	relative	ADJ
easat-4149	79	63	significance	significance	NOUN
easat-4149	79	64	of	of	ADP
easat-4149	79	65	service	service	NOUN
easat-4149	79	66	marketing	marketing	NOUN
easat-4149	79	67	determinants	determinant	NOUN
easat-4149	79	68	;	;	PUNCT
easat-4149	79	69	paired	pair	VERB
easat-4149	79	70	comparison	comparison	NOUN
easat-4149	79	71	method	method	NOUN
easat-4149	79	72	:	:	PUNCT
easat-4149	79	73	used	use	VERB
easat-4149	79	74	to	to	PART
easat-4149	79	75	assess	assess	VERB
easat-4149	79	76	the	the	DET
easat-4149	79	77	degree	degree	NOUN
easat-4149	79	78	of	of	ADP
easat-4149	79	79	consistency	consistency	NOUN
easat-4149	79	80	among	among	ADP
easat-4149	79	81	expert	expert	NOUN
easat-4149	79	82	opinions	opinion	NOUN
easat-4149	79	83	;	;	PUNCT
easat-4149	79	84	mathematical	mathematical	ADJ
easat-4149	79	85	modelling	modelling	NOUN
easat-4149	79	86	:	:	PUNCT
easat-4149	79	87	applied	apply	VERB
easat-4149	79	88	to	to	PART
easat-4149	79	89	rank	rank	VERB
easat-4149	79	90	the	the	DET
easat-4149	79	91	determinants	determinant	NOUN
easat-4149	79	92	influencing	influence	VERB
easat-4149	79	93	service	service	NOUN
easat-4149	79	94	marketing	marketing	NOUN
easat-4149	79	95	;	;	PUNCT
easat-4149	79	96	graph	graph	NOUN
easat-4149	79	97	-	-	PUNCT
easat-4149	79	98	analytical	analytical	ADJ
easat-4149	79	99	method	method	NOUN
easat-4149	79	100	:	:	PUNCT
easat-4149	79	101	used	use	VERB
easat-4149	79	102	for	for	ADP
easat-4149	79	103	the	the	DET
easat-4149	79	104	schematic	schematic	ADJ
easat-4149	79	105	representation	representation	NOUN
easat-4149	79	106	of	of	ADP
easat-4149	79	107	key	key	ADJ
easat-4149	79	108	research	research	NOUN
easat-4149	79	109	findings	finding	NOUN
easat-4149	79	110	;	;	PUNCT
easat-4149	79	111	generalization	generalization	NOUN
easat-4149	79	112	method	method	NOUN
easat-4149	79	113	:	:	PUNCT
easat-4149	79	114	applied	apply	VERB
easat-4149	79	115	to	to	PART
easat-4149	79	116	formulate	formulate	VERB
easat-4149	79	117	conclusions	conclusion	NOUN
easat-4149	79	118	based	base	VERB
easat-4149	79	119	on	on	ADP
easat-4149	79	120	the	the	DET
easat-4149	79	121	conducted	conduct	VERB
easat-4149	79	122	research	research	NOUN
easat-4149	79	123	.	.	PUNCT
easat-4149	80	1	this	this	DET
easat-4149	80	2	comprehensive	comprehensive	ADJ
easat-4149	80	3	methodology	methodology	NOUN
easat-4149	80	4	ensured	ensure	VERB
easat-4149	80	5	a	a	DET
easat-4149	80	6	structured	structured	ADJ
easat-4149	80	7	and	and	CCONJ
easat-4149	80	8	rigorous	rigorous	ADJ
easat-4149	80	9	approach	approach	NOUN
easat-4149	80	10	to	to	ADP
easat-4149	80	11	analysing	analyse	VERB
easat-4149	80	12	and	and	CCONJ
easat-4149	80	13	forecasting	forecast	VERB
easat-4149	80	14	the	the	DET
easat-4149	80	15	determinants	determinant	NOUN
easat-4149	80	16	that	that	PRON
easat-4149	80	17	significantly	significantly	ADV
easat-4149	80	18	influence	influence	VERB
easat-4149	80	19	service	service	NOUN
easat-4149	80	20	marketing	marketing	NOUN
easat-4149	80	21	in	in	ADP
easat-4149	80	22	an	an	DET
easat-4149	80	23	increasingly	increasingly	ADV
easat-4149	80	24	digitalized	digitalize	VERB
easat-4149	80	25	environment	environment	NOUN
easat-4149	80	26	.	.	PUNCT
easat-4149	81	1	4	4	X
easat-4149	81	2	.	.	NOUN
easat-4149	81	3	results	result	NOUN
easat-4149	81	4	and	and	CCONJ
easat-4149	81	5	discussion	discussion	VERB
easat-4149	81	6	the	the	DET
easat-4149	81	7	concept	concept	NOUN
easat-4149	81	8	of	of	ADP
easat-4149	81	9	the	the	DET
easat-4149	81	10	information	information	NOUN
easat-4149	81	11	society	society	NOUN
easat-4149	81	12	,	,	PUNCT
easat-4149	81	13	as	as	SCONJ
easat-4149	81	14	viewed	view	VERB
easat-4149	81	15	by	by	ADP
easat-4149	81	16	most	most	ADJ
easat-4149	81	17	contemporary	contemporary	ADJ
easat-4149	81	18	researchers	researcher	NOUN
easat-4149	81	19	,	,	PUNCT
easat-4149	81	20	is	be	AUX
easat-4149	81	21	considered	consider	VERB
easat-4149	81	22	a	a	DET
easat-4149	81	23	variation	variation	NOUN
easat-4149	81	24	of	of	ADP
easat-4149	81	25	the	the	DET
easat-4149	81	26	theory	theory	NOUN
easat-4149	81	27	of	of	ADP
easat-4149	81	28	post	post	ADJ
easat-4149	81	29	-	-	ADJ
easat-4149	81	30	industrial	industrial	ADJ
easat-4149	81	31	society	society	NOUN
easat-4149	81	32	.	.	PUNCT
easat-4149	82	1	the	the	DET
easat-4149	82	2	term	term	NOUN
easat-4149	82	3	«	«	PUNCT
easat-4149	82	4	information	information	NOUN
easat-4149	82	5	society	society	NOUN
easat-4149	82	6	»	»	PUNCT
easat-4149	82	7	emerged	emerge	VERB
easat-4149	82	8	in	in	ADP
easat-4149	82	9	the	the	DET
easat-4149	82	10	1980s	1980	NOUN
easat-4149	82	11	and	and	CCONJ
easat-4149	82	12	has	have	AUX
easat-4149	82	13	been	be	AUX
easat-4149	82	14	extensively	extensively	ADV
easat-4149	82	15	analysed	analyse	VERB
easat-4149	82	16	by	by	ADP
easat-4149	82	17	representatives	representative	NOUN
easat-4149	82	18	of	of	ADP
easat-4149	82	19	various	various	ADJ
easat-4149	82	20	scientific	scientific	ADJ
easat-4149	82	21	disciplines	discipline	NOUN
easat-4149	82	22	,	,	PUNCT
easat-4149	82	23	including	include	VERB
easat-4149	82	24	a.	a.	NOUN
easat-4149	82	25	touraine	touraine	PROPN
easat-4149	82	26	,	,	PUNCT
easat-4149	82	27	p.	p.	PROPN
easat-4149	82	28	servan	servan	PROPN
easat-4149	82	29	-	-	PUNCT
easat-4149	82	30	schreiber	schreiber	PROPN
easat-4149	82	31	,	,	PUNCT
easat-4149	82	32	m.	m.	NOUN
easat-4149	82	33	horkheimer	horkheimer	PROPN
easat-4149	82	34	,	,	PUNCT
easat-4149	82	35	j.	j.	PROPN
easat-4149	82	36	habermas	habermas	PROPN
easat-4149	82	37	,	,	PUNCT
easat-4149	82	38	n.	n.	PROPN
easat-4149	82	39	luhmann	luhmann	PROPN
easat-4149	82	40	,	,	PUNCT
easat-4149	82	41	m.	m.	NOUN
easat-4149	82	42	mcluhan	mcluhan	PROPN
easat-4149	82	43	,	,	PUNCT
easat-4149	82	44	d.	d.	PROPN
easat-4149	82	45	bell	bell	PROPN
easat-4149	82	46	,	,	PUNCT
easat-4149	82	47	a.	a.	NOUN
easat-4149	82	48	toffler	toffler	NOUN
easat-4149	82	49	,	,	PUNCT
easat-4149	82	50	and	and	CCONJ
easat-4149	82	51	y.	y.	PROPN
easat-4149	82	52	masuda	masuda	PROPN
easat-4149	82	53	.	.	PUNCT
easat-4149	83	1	it	it	PRON
easat-4149	83	2	is	be	AUX
easat-4149	83	3	characterized	characterize	VERB
easat-4149	83	4	as	as	ADP
easat-4149	83	5	a	a	DET
easat-4149	83	6	distinct	distinct	ADJ
easat-4149	83	7	form	form	NOUN
easat-4149	83	8	of	of	ADP
easat-4149	83	9	post	post	ADJ
easat-4149	83	10	-	-	ADJ
easat-4149	83	11	industrial	industrial	ADJ
easat-4149	83	12	society	society	NOUN
easat-4149	83	13	.	.	PUNCT
easat-4149	84	1	according	accord	VERB
easat-4149	84	2	to	to	ADP
easat-4149	84	3	y.	y.	PROPN
easat-4149	84	4	masuda	masuda	PROPN
easat-4149	84	5	,	,	PUNCT
easat-4149	84	6	the	the	DET
easat-4149	84	7	information	information	NOUN
easat-4149	84	8	society	society	NOUN
easat-4149	84	9	replaces	replace	VERB
easat-4149	84	10	traditional	traditional	ADJ
easat-4149	84	11	social	social	ADJ
easat-4149	84	12	classes	class	NOUN
easat-4149	84	13	with	with	ADP
easat-4149	84	14	socially	socially	ADV
easat-4149	84	15	undifferentiated	undifferentiated	ADJ
easat-4149	84	16	«	«	PUNCT
easat-4149	84	17	information	information	NOUN
easat-4149	84	18	communities	community	NOUN
easat-4149	84	19	»	»	VERB
easat-4149	84	20	.	.	PUNCT
easat-4149	85	1	a	a	DET
easat-4149	85	2	hallmark	hallmark	NOUN
easat-4149	85	3	of	of	ADP
easat-4149	85	4	the	the	DET
easat-4149	85	5	global	global	ADJ
easat-4149	85	6	information	information	NOUN
easat-4149	85	7	society	society	NOUN
easat-4149	85	8	is	be	AUX
easat-4149	85	9	the	the	DET
easat-4149	85	10	introduction	introduction	NOUN
easat-4149	85	11	of	of	ADP
easat-4149	85	12	advanced	advanced	ADJ
easat-4149	85	13	information	information	NOUN
easat-4149	85	14	and	and	CCONJ
easat-4149	85	15	communication	communication	NOUN
easat-4149	85	16	technologies	technology	NOUN
easat-4149	85	17	.	.	PUNCT
easat-4149	86	1	the	the	DET
easat-4149	86	2	concept	concept	NOUN
easat-4149	86	3	of	of	ADP
easat-4149	86	4	the	the	DET
easat-4149	86	5	information	information	NOUN
easat-4149	86	6	society	society	NOUN
easat-4149	86	7	was	be	AUX
easat-4149	86	8	first	first	ADV
easat-4149	86	9	articulated	articulated	ADJ
easat-4149	86	10	in	in	ADP
easat-4149	86	11	the	the	DET
easat-4149	86	12	late	late	ADJ
easat-4149	86	13	1960s	1960	NOUN
easat-4149	86	14	and	and	CCONJ
easat-4149	86	15	early	early	ADJ
easat-4149	86	16	1970s	1970s	NUM
easat-4149	86	17	by	by	ADP
easat-4149	86	18	y.	y.	PROPN
easat-4149	86	19	hayashi	hayashi	PROPN
easat-4149	86	20	,	,	PUNCT
easat-4149	86	21	a	a	DET
easat-4149	86	22	professor	professor	NOUN
easat-4149	86	23	at	at	ADP
easat-4149	86	24	the	the	DET
easat-4149	86	25	tokyo	tokyo	PROPN
easat-4149	86	26	institute	institute	NOUN
easat-4149	86	27	of	of	ADP
easat-4149	86	28	technology	technology	PROPN
easat-4149	86	29	,	,	PUNCT
easat-4149	86	30	who	who	PRON
easat-4149	86	31	introduced	introduce	VERB
easat-4149	86	32	the	the	DET
easat-4149	86	33	term	term	NOUN
easat-4149	86	34	«	«	PUNCT
easat-4149	86	35	information	information	NOUN
easat-4149	86	36	9769	9769	NUM
easat-4149	86	37	edelweiss	edelweiss	PROPN
easat-4149	86	38	applied	apply	VERB
easat-4149	86	39	science	science	NOUN
easat-4149	86	40	and	and	CCONJ
easat-4149	86	41	technology	technology	NOUN
easat-4149	86	42	issn	issn	PROPN
easat-4149	86	43	:	:	PUNCT
easat-4149	86	44	2576	2576	NUM
easat-4149	86	45	-	-	SYM
easat-4149	86	46	8484	8484	NUM
easat-4149	86	47	vol	vol	NOUN
easat-4149	86	48	.	.	PROPN
easat-4149	86	49	8	8	NUM
easat-4149	86	50	,	,	PUNCT
easat-4149	86	51	no	no	INTJ
easat-4149	86	52	.	.	NOUN
easat-4149	87	1	6	6	NUM
easat-4149	87	2	:	:	SYM
easat-4149	87	3	9766	9766	NUM
easat-4149	87	4	-	-	SYM
easat-4149	87	5	9777	9777	NUM
easat-4149	87	6	,	,	PUNCT
easat-4149	87	7	2024	2024	NUM
easat-4149	87	8	doi	doi	NOUN
easat-4149	87	9	:	:	PUNCT
easat-4149	87	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	87	11	©	©	PROPN
easat-4149	87	12	2024	2024	NUM
easat-4149	87	13	by	by	ADP
easat-4149	87	14	the	the	DET
easat-4149	87	15	authors	author	NOUN
easat-4149	87	16	;	;	PUNCT
easat-4149	87	17	licensee	licensee	PROPN
easat-4149	87	18	learning	learning	PROPN
easat-4149	87	19	gate	gate	PROPN
easat-4149	87	20	society	society	NOUN
easat-4149	87	21	»	»	PUNCT
easat-4149	87	22	.	.	PUNCT
easat-4149	88	1	in	in	ADP
easat-4149	88	2	this	this	DET
easat-4149	88	3	context	context	NOUN
easat-4149	88	4	,	,	PUNCT
easat-4149	88	5	production	production	NOUN
easat-4149	88	6	processes	process	NOUN
easat-4149	88	7	became	become	VERB
easat-4149	88	8	increasingly	increasingly	ADV
easat-4149	88	9	«	«	PUNCT
easat-4149	88	10	information	information	NOUN
easat-4149	88	11	-	-	PUNCT
easat-4149	88	12	intensive	intensive	ADJ
easat-4149	88	13	»	»	NOUN
easat-4149	88	14	,	,	PUNCT
easat-4149	88	15	reflecting	reflect	VERB
easat-4149	88	16	a	a	DET
easat-4149	88	17	greater	great	ADJ
easat-4149	88	18	emphasis	emphasis	NOUN
easat-4149	88	19	on	on	ADP
easat-4149	88	20	innovation	innovation	NOUN
easat-4149	88	21	,	,	PUNCT
easat-4149	88	22	design	design	NOUN
easat-4149	88	23	,	,	PUNCT
easat-4149	88	24	and	and	CCONJ
easat-4149	88	25	marketing	marketing	NOUN
easat-4149	88	26	in	in	ADP
easat-4149	88	27	the	the	DET
easat-4149	88	28	overall	overall	ADJ
easat-4149	88	29	value	value	NOUN
easat-4149	88	30	of	of	ADP
easat-4149	88	31	products	product	NOUN
easat-4149	88	32	.	.	PUNCT
easat-4149	89	1	the	the	DET
easat-4149	89	2	development	development	NOUN
easat-4149	89	3	of	of	ADP
easat-4149	89	4	the	the	DET
easat-4149	89	5	information	information	NOUN
easat-4149	89	6	society	society	NOUN
easat-4149	89	7	and	and	CCONJ
easat-4149	89	8	the	the	DET
easat-4149	89	9	expansion	expansion	NOUN
easat-4149	89	10	of	of	ADP
easat-4149	89	11	the	the	DET
easat-4149	89	12	digital	digital	ADJ
easat-4149	89	13	space	space	NOUN
easat-4149	89	14	necessitate	necessitate	ADJ
easat-4149	89	15	fundamentally	fundamentally	ADV
easat-4149	89	16	new	new	ADJ
easat-4149	89	17	approaches	approach	NOUN
easat-4149	89	18	to	to	ADP
easat-4149	89	19	managing	manage	VERB
easat-4149	89	20	marketing	marketing	NOUN
easat-4149	89	21	activities	activity	NOUN
easat-4149	89	22	in	in	ADP
easat-4149	89	23	the	the	DET
easat-4149	89	24	service	service	NOUN
easat-4149	89	25	sector	sector	NOUN
easat-4149	89	26	.	.	PUNCT
easat-4149	90	1	these	these	DET
easat-4149	90	2	changes	change	NOUN
easat-4149	90	3	drive	drive	VERB
easat-4149	90	4	a	a	DET
easat-4149	90	5	transformation	transformation	NOUN
easat-4149	90	6	in	in	ADP
easat-4149	90	7	economic	economic	ADJ
easat-4149	90	8	development	development	NOUN
easat-4149	90	9	models	model	NOUN
easat-4149	90	10	,	,	PUNCT
easat-4149	90	11	which	which	PRON
easat-4149	90	12	are	be	AUX
easat-4149	90	13	increasingly	increasingly	ADV
easat-4149	90	14	rooted	root	VERB
easat-4149	90	15	in	in	ADP
easat-4149	90	16	digitalization	digitalization	NOUN
easat-4149	90	17	and	and	CCONJ
easat-4149	90	18	technological	technological	ADJ
easat-4149	90	19	innovation	innovation	NOUN
easat-4149	90	20	.	.	PUNCT
easat-4149	91	1	these	these	DET
easat-4149	91	2	transformations	transformation	NOUN
easat-4149	91	3	necessitate	necessitate	ADJ
easat-4149	91	4	the	the	DET
easat-4149	91	5	adaptation	adaptation	NOUN
easat-4149	91	6	of	of	ADP
easat-4149	91	7	marketing	marketing	NOUN
easat-4149	91	8	practices	practice	NOUN
easat-4149	91	9	to	to	ADP
easat-4149	91	10	the	the	DET
easat-4149	91	11	dynamic	dynamic	ADJ
easat-4149	91	12	information	information	NOUN
easat-4149	91	13	and	and	CCONJ
easat-4149	91	14	technological	technological	ADJ
easat-4149	91	15	environment	environment	NOUN
easat-4149	91	16	brought	bring	VERB
easat-4149	91	17	about	about	ADP
easat-4149	91	18	by	by	ADP
easat-4149	91	19	the	the	DET
easat-4149	91	20	fourth	fourth	ADJ
easat-4149	91	21	industrial	industrial	ADJ
easat-4149	91	22	revolution	revolution	NOUN
easat-4149	91	23	.	.	PUNCT
easat-4149	92	1	advances	advance	NOUN
easat-4149	92	2	in	in	ADP
easat-4149	92	3	technology	technology	NOUN
easat-4149	92	4	and	and	CCONJ
easat-4149	92	5	shifts	shift	NOUN
easat-4149	92	6	in	in	ADP
easat-4149	92	7	consumer	consumer	NOUN
easat-4149	92	8	behaviour	behaviour	NOUN
easat-4149	92	9	compel	compel	VERB
easat-4149	92	10	corresponding	corresponding	ADJ
easat-4149	92	11	changes	change	NOUN
easat-4149	92	12	in	in	ADP
easat-4149	92	13	marketing	marketing	NOUN
easat-4149	92	14	strategies	strategy	NOUN
easat-4149	92	15	,	,	PUNCT
easat-4149	92	16	requiring	require	VERB
easat-4149	92	17	timely	timely	ADJ
easat-4149	92	18	responses	response	NOUN
easat-4149	92	19	to	to	ADP
easat-4149	92	20	external	external	ADJ
easat-4149	92	21	environmental	environmental	ADJ
easat-4149	92	22	fluctuations	fluctuation	NOUN
easat-4149	92	23	and	and	CCONJ
easat-4149	92	24	the	the	DET
easat-4149	92	25	specific	specific	ADJ
easat-4149	92	26	needs	need	NOUN
easat-4149	92	27	of	of	ADP
easat-4149	92	28	target	target	NOUN
easat-4149	92	29	audiences	audience	NOUN
easat-4149	92	30	.	.	PUNCT
easat-4149	93	1	within	within	ADP
easat-4149	93	2	the	the	DET
easat-4149	93	3	framework	framework	NOUN
easat-4149	93	4	of	of	ADP
easat-4149	93	5	the	the	DET
easat-4149	93	6	information	information	NOUN
easat-4149	93	7	economy	economy	NOUN
easat-4149	93	8	,	,	PUNCT
easat-4149	93	9	consumers	consumer	NOUN
easat-4149	93	10	demonstrate	demonstrate	VERB
easat-4149	93	11	increased	increase	VERB
easat-4149	93	12	emotionality	emotionality	NOUN
easat-4149	93	13	and	and	CCONJ
easat-4149	93	14	impulsivity	impulsivity	NOUN
easat-4149	93	15	in	in	ADP
easat-4149	93	16	their	their	PRON
easat-4149	93	17	purchasing	purchasing	NOUN
easat-4149	93	18	decisions	decision	NOUN
easat-4149	93	19	,	,	PUNCT
easat-4149	93	20	exhibit	exhibit	VERB
easat-4149	93	21	strong	strong	ADJ
easat-4149	93	22	loyalty	loyalty	NOUN
easat-4149	93	23	to	to	ADP
easat-4149	93	24	particular	particular	ADJ
easat-4149	93	25	service	service	NOUN
easat-4149	93	26	providers	provider	NOUN
easat-4149	93	27	,	,	PUNCT
easat-4149	93	28	and	and	CCONJ
easat-4149	93	29	establish	establish	VERB
easat-4149	93	30	close	close	ADJ
easat-4149	93	31	relationships	relationship	NOUN
easat-4149	93	32	with	with	ADP
easat-4149	93	33	service	service	NOUN
easat-4149	93	34	personnel	personnel	NOUN
easat-4149	93	35	.	.	PUNCT
easat-4149	94	1	the	the	DET
easat-4149	94	2	formation	formation	NOUN
easat-4149	94	3	of	of	ADP
easat-4149	94	4	the	the	DET
easat-4149	94	5	information	information	NOUN
easat-4149	94	6	society	society	NOUN
easat-4149	94	7	profoundly	profoundly	ADV
easat-4149	94	8	influences	influence	VERB
easat-4149	94	9	consumer	consumer	NOUN
easat-4149	94	10	behaviour	behaviour	NOUN
easat-4149	94	11	.	.	PUNCT
easat-4149	95	1	the	the	DET
easat-4149	95	2	integration	integration	NOUN
easat-4149	95	3	of	of	ADP
easat-4149	95	4	digital	digital	ADJ
easat-4149	95	5	technologies	technology	NOUN
easat-4149	95	6	not	not	PART
easat-4149	95	7	only	only	ADV
easat-4149	95	8	redefines	redefine	VERB
easat-4149	95	9	individual	individual	ADJ
easat-4149	95	10	identities	identity	NOUN
easat-4149	95	11	but	but	CCONJ
easat-4149	95	12	also	also	ADV
easat-4149	95	13	introduces	introduce	VERB
easat-4149	95	14	new	new	ADJ
easat-4149	95	15	ethical	ethical	ADJ
easat-4149	95	16	and	and	CCONJ
easat-4149	95	17	aesthetic	aesthetic	ADJ
easat-4149	95	18	paradigms	paradigm	NOUN
easat-4149	95	19	.	.	PUNCT
easat-4149	96	1	consumers	consumer	NOUN
easat-4149	96	2	increasingly	increasingly	ADV
easat-4149	96	3	personalize	personalize	VERB
easat-4149	96	4	services	service	NOUN
easat-4149	96	5	to	to	PART
easat-4149	96	6	align	align	VERB
easat-4149	96	7	with	with	ADP
easat-4149	96	8	their	their	PRON
easat-4149	96	9	individual	individual	ADJ
easat-4149	96	10	preferences	preference	NOUN
easat-4149	96	11	,	,	PUNCT
easat-4149	96	12	emphasizing	emphasize	VERB
easat-4149	96	13	the	the	DET
easat-4149	96	14	importance	importance	NOUN
easat-4149	96	15	of	of	ADP
easat-4149	96	16	consumer	consumer	NOUN
easat-4149	96	17	-	-	PUNCT
easat-4149	96	18	driven	drive	VERB
easat-4149	96	19	decision	decision	NOUN
easat-4149	96	20	-	-	PUNCT
easat-4149	96	21	making	making	NOUN
easat-4149	96	22	in	in	ADP
easat-4149	96	23	the	the	DET
easat-4149	96	24	service	service	NOUN
easat-4149	96	25	sector	sector	NOUN
easat-4149	96	26	.	.	PUNCT
easat-4149	97	1	the	the	DET
easat-4149	97	2	service	service	NOUN
easat-4149	97	3	sector	sector	NOUN
easat-4149	97	4	is	be	AUX
easat-4149	97	5	a	a	DET
easat-4149	97	6	crucial	crucial	ADJ
easat-4149	97	7	component	component	NOUN
easat-4149	97	8	of	of	ADP
easat-4149	97	9	the	the	DET
easat-4149	97	10	modern	modern	ADJ
easat-4149	97	11	economy	economy	NOUN
easat-4149	97	12	,	,	PUNCT
easat-4149	97	13	significantly	significantly	ADV
easat-4149	97	14	contributing	contribute	VERB
easat-4149	97	15	to	to	ADP
easat-4149	97	16	economic	economic	ADJ
easat-4149	97	17	growth	growth	NOUN
easat-4149	97	18	and	and	CCONJ
easat-4149	97	19	enhancing	enhance	VERB
easat-4149	97	20	quality	quality	NOUN
easat-4149	97	21	of	of	ADP
easat-4149	97	22	life	life	NOUN
easat-4149	97	23	.	.	PUNCT
easat-4149	98	1	services	service	NOUN
easat-4149	98	2	encompass	encompass	VERB
easat-4149	98	3	a	a	DET
easat-4149	98	4	wide	wide	ADJ
easat-4149	98	5	range	range	NOUN
easat-4149	98	6	of	of	ADP
easat-4149	98	7	diverse	diverse	ADJ
easat-4149	98	8	activities	activity	NOUN
easat-4149	98	9	.	.	PUNCT
easat-4149	99	1	from	from	ADP
easat-4149	99	2	a	a	DET
easat-4149	99	3	process	process	NOUN
easat-4149	99	4	-	-	PUNCT
easat-4149	99	5	oriented	orient	VERB
easat-4149	99	6	perspective	perspective	NOUN
easat-4149	99	7	,	,	PUNCT
easat-4149	99	8	a	a	DET
easat-4149	99	9	service	service	NOUN
easat-4149	99	10	is	be	AUX
easat-4149	99	11	defined	define	VERB
easat-4149	99	12	as	as	ADP
easat-4149	99	13	the	the	DET
easat-4149	99	14	alignment	alignment	NOUN
easat-4149	99	15	of	of	ADP
easat-4149	99	16	economic	economic	ADJ
easat-4149	99	17	interests	interest	NOUN
easat-4149	99	18	between	between	ADP
easat-4149	99	19	parties	party	NOUN
easat-4149	99	20	through	through	ADP
easat-4149	99	21	the	the	DET
easat-4149	99	22	provision	provision	NOUN
easat-4149	99	23	of	of	ADP
easat-4149	99	24	benefits	benefit	NOUN
easat-4149	99	25	on	on	ADP
easat-4149	99	26	a	a	DET
easat-4149	99	27	fee	fee	NOUN
easat-4149	99	28	-	-	PUNCT
easat-4149	99	29	based	base	VERB
easat-4149	99	30	basis	basis	NOUN
easat-4149	99	31	.	.	PUNCT
easat-4149	100	1	thus	thus	ADV
easat-4149	100	2	,	,	PUNCT
easat-4149	100	3	services	service	NOUN
easat-4149	100	4	are	be	AUX
easat-4149	100	5	processes	process	NOUN
easat-4149	100	6	and	and	CCONJ
easat-4149	100	7	activities	activity	NOUN
easat-4149	100	8	specifically	specifically	ADV
easat-4149	100	9	designed	design	VERB
easat-4149	100	10	to	to	PART
easat-4149	100	11	meet	meet	VERB
easat-4149	100	12	consumer	consumer	NOUN
easat-4149	100	13	needs	need	NOUN
easat-4149	100	14	.	.	PUNCT
easat-4149	101	1	in	in	ADP
easat-4149	101	2	the	the	DET
easat-4149	101	3	era	era	NOUN
easat-4149	101	4	of	of	ADP
easat-4149	101	5	informatization	informatization	NOUN
easat-4149	101	6	across	across	ADP
easat-4149	101	7	all	all	DET
easat-4149	101	8	areas	area	NOUN
easat-4149	101	9	of	of	ADP
easat-4149	101	10	activity	activity	NOUN
easat-4149	101	11	,	,	PUNCT
easat-4149	101	12	consumers	consumer	NOUN
easat-4149	101	13	are	be	AUX
easat-4149	101	14	increasingly	increasingly	ADV
easat-4149	101	15	demanding	demand	VERB
easat-4149	101	16	higher	high	ADJ
easat-4149	101	17	quality	quality	NOUN
easat-4149	101	18	services	service	NOUN
easat-4149	101	19	and	and	CCONJ
easat-4149	101	20	improved	improve	VERB
easat-4149	101	21	after	after	ADP
easat-4149	101	22	-	-	PUNCT
easat-4149	101	23	sales	sale	NOUN
easat-4149	101	24	support	support	NOUN
easat-4149	101	25	.	.	PUNCT
easat-4149	102	1	to	to	PART
easat-4149	102	2	effectively	effectively	ADV
easat-4149	102	3	respond	respond	VERB
easat-4149	102	4	to	to	ADP
easat-4149	102	5	and	and	CCONJ
easat-4149	102	6	enhance	enhance	VERB
easat-4149	102	7	the	the	DET
easat-4149	102	8	satisfaction	satisfaction	NOUN
easat-4149	102	9	of	of	ADP
easat-4149	102	10	consumers	consumer	NOUN
easat-4149	102	11	'	'	PART
easat-4149	102	12	evolving	evolving	NOUN
easat-4149	102	13	needs	need	NOUN
easat-4149	102	14	,	,	PUNCT
easat-4149	102	15	it	it	PRON
easat-4149	102	16	is	be	AUX
easat-4149	102	17	essential	essential	ADJ
easat-4149	102	18	to	to	PART
easat-4149	102	19	analyse	analyse	VERB
easat-4149	102	20	their	their	PRON
easat-4149	102	21	preferences	preference	NOUN
easat-4149	102	22	and	and	CCONJ
easat-4149	102	23	promptly	promptly	ADV
easat-4149	102	24	address	address	VERB
easat-4149	102	25	market	market	NOUN
easat-4149	102	26	demands	demand	NOUN
easat-4149	102	27	.	.	PUNCT
easat-4149	103	1	to	to	PART
easat-4149	103	2	identify	identify	VERB
easat-4149	103	3	the	the	DET
easat-4149	103	4	determinants	determinant	NOUN
easat-4149	103	5	of	of	ADP
easat-4149	103	6	service	service	NOUN
easat-4149	103	7	marketing	marketing	NOUN
easat-4149	103	8	,	,	PUNCT
easat-4149	103	9	the	the	DET
easat-4149	103	10	study	study	NOUN
easat-4149	103	11	proposed	propose	VERB
easat-4149	103	12	the	the	DET
easat-4149	103	13	heuristic	heuristic	ADJ
easat-4149	103	14	forecasting	forecasting	NOUN
easat-4149	103	15	method	method	NOUN
easat-4149	103	16	,	,	PUNCT
easat-4149	103	17	which	which	PRON
easat-4149	103	18	involves	involve	VERB
easat-4149	103	19	obtaining	obtain	VERB
easat-4149	103	20	predictive	predictive	ADJ
easat-4149	103	21	estimates	estimate	NOUN
easat-4149	103	22	from	from	ADP
easat-4149	103	23	highly	highly	ADV
easat-4149	103	24	qualified	qualified	ADJ
easat-4149	103	25	specialists	specialist	NOUN
easat-4149	103	26	in	in	ADP
easat-4149	103	27	the	the	DET
easat-4149	103	28	field	field	NOUN
easat-4149	103	29	of	of	ADP
easat-4149	103	30	marketing	marketing	NOUN
easat-4149	103	31	.	.	PUNCT
easat-4149	104	1	a	a	DET
easat-4149	104	2	systematic	systematic	ADJ
easat-4149	104	3	processing	processing	NOUN
easat-4149	104	4	of	of	ADP
easat-4149	104	5	predictive	predictive	ADJ
easat-4149	104	6	evaluations	evaluation	NOUN
easat-4149	104	7	provided	provide	VERB
easat-4149	104	8	by	by	ADP
easat-4149	104	9	a	a	DET
easat-4149	104	10	representative	representative	ADJ
easat-4149	104	11	group	group	NOUN
easat-4149	104	12	of	of	ADP
easat-4149	104	13	experts	expert	NOUN
easat-4149	104	14	was	be	AUX
easat-4149	104	15	conducted	conduct	VERB
easat-4149	104	16	to	to	PART
easat-4149	104	17	determine	determine	VERB
easat-4149	104	18	the	the	DET
easat-4149	104	19	values	value	NOUN
easat-4149	104	20	of	of	ADP
easat-4149	104	21	service	service	NOUN
easat-4149	104	22	marketing	marketing	NOUN
easat-4149	104	23	determinants	determinant	NOUN
easat-4149	104	24	.	.	PUNCT
easat-4149	105	1	these	these	DET
easat-4149	105	2	expert	expert	ADJ
easat-4149	105	3	evaluations	evaluation	NOUN
easat-4149	105	4	were	be	AUX
easat-4149	105	5	based	base	VERB
easat-4149	105	6	on	on	ADP
easat-4149	105	7	the	the	DET
easat-4149	105	8	professional	professional	ADJ
easat-4149	105	9	experience	experience	NOUN
easat-4149	105	10	and	and	CCONJ
easat-4149	105	11	intuition	intuition	NOUN
easat-4149	105	12	of	of	ADP
easat-4149	105	13	the	the	DET
easat-4149	105	14	experts	expert	NOUN
easat-4149	105	15	.	.	PUNCT
easat-4149	106	1	the	the	DET
easat-4149	106	2	formation	formation	NOUN
easat-4149	106	3	of	of	ADP
easat-4149	106	4	the	the	DET
easat-4149	106	5	expert	expert	NOUN
easat-4149	106	6	group	group	NOUN
easat-4149	106	7	involved	involve	VERB
easat-4149	106	8	the	the	DET
easat-4149	106	9	stabilization	stabilization	NOUN
easat-4149	106	10	of	of	ADP
easat-4149	106	11	a	a	DET
easat-4149	106	12	functional	functional	ADJ
easat-4149	106	13	network	network	NOUN
easat-4149	106	14	of	of	ADP
easat-4149	106	15	experts	expert	NOUN
easat-4149	106	16	.	.	PUNCT
easat-4149	107	1	qualified	qualified	ADJ
easat-4149	107	2	experts	expert	NOUN
easat-4149	107	3	were	be	AUX
easat-4149	107	4	identified	identify	VERB
easat-4149	107	5	through	through	ADP
easat-4149	107	6	iterative	iterative	NOUN
easat-4149	107	7	processes	process	NOUN
easat-4149	107	8	,	,	PUNCT
easat-4149	107	9	during	during	ADP
easat-4149	107	10	which	which	PRON
easat-4149	107	11	each	each	DET
easat-4149	107	12	selected	select	VERB
easat-4149	107	13	expert	expert	NOUN
easat-4149	107	14	from	from	ADP
easat-4149	107	15	the	the	DET
easat-4149	107	16	initial	initial	ADJ
easat-4149	107	17	iteration	iteration	NOUN
easat-4149	107	18	recommended	recommend	VERB
easat-4149	107	19	additional	additional	ADJ
easat-4149	107	20	specialists	specialist	NOUN
easat-4149	107	21	for	for	ADP
easat-4149	107	22	inclusion	inclusion	NOUN
easat-4149	107	23	.	.	PUNCT
easat-4149	108	1	the	the	DET
easat-4149	108	2	study	study	NOUN
easat-4149	108	3	employed	employ	VERB
easat-4149	108	4	an	an	DET
easat-4149	108	5	individual	individual	ADJ
easat-4149	108	6	approach	approach	NOUN
easat-4149	108	7	to	to	ADP
easat-4149	108	8	working	work	VERB
easat-4149	108	9	with	with	ADP
easat-4149	108	10	experts	expert	NOUN
easat-4149	108	11	,	,	PUNCT
easat-4149	108	12	whereby	whereby	SCONJ
easat-4149	108	13	the	the	DET
easat-4149	108	14	assessment	assessment	NOUN
easat-4149	108	15	of	of	ADP
easat-4149	108	16	determinants	determinant	NOUN
easat-4149	108	17	was	be	AUX
easat-4149	108	18	carried	carry	VERB
easat-4149	108	19	out	out	ADP
easat-4149	108	20	independently	independently	ADV
easat-4149	108	21	by	by	ADP
easat-4149	108	22	marketing	marketing	NOUN
easat-4149	108	23	specialists	specialist	NOUN
easat-4149	108	24	without	without	ADP
easat-4149	108	25	influence	influence	NOUN
easat-4149	108	26	from	from	ADP
easat-4149	108	27	other	other	ADJ
easat-4149	108	28	professionals	professional	NOUN
easat-4149	108	29	in	in	ADP
easat-4149	108	30	the	the	DET
easat-4149	108	31	same	same	ADJ
easat-4149	108	32	field	field	NOUN
easat-4149	108	33	.	.	PUNCT
easat-4149	109	1	this	this	DET
easat-4149	109	2	individual	individual	ADJ
easat-4149	109	3	expert	expert	NOUN
easat-4149	109	4	evaluation	evaluation	NOUN
easat-4149	109	5	incorporated	incorporate	VERB
easat-4149	109	6	the	the	DET
easat-4149	109	7	morphological	morphological	ADJ
easat-4149	109	8	method	method	NOUN
easat-4149	109	9	,	,	PUNCT
easat-4149	109	10	based	base	VERB
easat-4149	109	11	on	on	ADP
easat-4149	109	12	a	a	DET
easat-4149	109	13	pre	pre	ADJ
easat-4149	109	14	-	-	ADJ
easat-4149	109	15	developed	developed	ADJ
easat-4149	109	16	framework	framework	NOUN
easat-4149	109	17	of	of	ADP
easat-4149	109	18	evaluative	evaluative	ADJ
easat-4149	109	19	factors	factor	NOUN
easat-4149	109	20	aimed	aim	VERB
easat-4149	109	21	at	at	ADP
easat-4149	109	22	identifying	identify	VERB
easat-4149	109	23	their	their	PRON
easat-4149	109	24	impact	impact	NOUN
easat-4149	109	25	on	on	ADP
easat-4149	109	26	the	the	DET
easat-4149	109	27	final	final	ADJ
easat-4149	109	28	metric	metric	NOUN
easat-4149	109	29	.	.	PUNCT
easat-4149	110	1	the	the	DET
easat-4149	110	2	experts	expert	NOUN
easat-4149	110	3	identified	identify	VERB
easat-4149	110	4	the	the	DET
easat-4149	110	5	following	follow	VERB
easat-4149	110	6	determinants	determinant	NOUN
easat-4149	110	7	influencing	influence	VERB
easat-4149	110	8	service	service	NOUN
easat-4149	110	9	marketing	marketing	NOUN
easat-4149	110	10	for	for	ADP
easat-4149	110	11	evaluation	evaluation	NOUN
easat-4149	110	12	:	:	PUNCT
easat-4149	110	13	digital	digital	ADJ
easat-4149	110	14	technologies	technology	NOUN
easat-4149	110	15	in	in	ADP
easat-4149	110	16	marketing	marketing	NOUN
easat-4149	110	17	activities	activity	NOUN
easat-4149	110	18	(	(	PUNCT
easat-4149	110	19	d	d	NOUN
easat-4149	110	20	)	)	PUNCT
easat-4149	110	21	,	,	PUNCT
easat-4149	110	22	emotional	emotional	ADJ
easat-4149	110	23	intelligence	intelligence	NOUN
easat-4149	110	24	(	(	PUNCT
easat-4149	110	25	e	e	NOUN
easat-4149	110	26	)	)	PUNCT
easat-4149	110	27	,	,	PUNCT
easat-4149	110	28	organizational	organizational	ADJ
easat-4149	110	29	culture	culture	NOUN
easat-4149	110	30	of	of	ADP
easat-4149	110	31	service	service	NOUN
easat-4149	110	32	enterprises	enterprise	NOUN
easat-4149	110	33	(	(	PUNCT
easat-4149	110	34	o	o	NOUN
easat-4149	110	35	)	)	PUNCT
easat-4149	110	36	,	,	PUNCT
easat-4149	110	37	corporate	corporate	ADJ
easat-4149	110	38	social	social	ADJ
easat-4149	110	39	responsibility	responsibility	NOUN
easat-4149	110	40	(	(	PUNCT
easat-4149	110	41	s	s	NOUN
easat-4149	110	42	)	)	PUNCT
easat-4149	110	43	,	,	PUNCT
easat-4149	110	44	investments	investment	NOUN
easat-4149	110	45	in	in	ADP
easat-4149	110	46	human	human	ADJ
easat-4149	110	47	capital	capital	NOUN
easat-4149	110	48	(	(	PUNCT
easat-4149	110	49	i	i	NOUN
easat-4149	110	50	)	)	PUNCT
easat-4149	110	51	,	,	PUNCT
easat-4149	110	52	benchmarking	benchmarke	VERB
easat-4149	110	53	(	(	PUNCT
easat-4149	110	54	b	b	NOUN
easat-4149	110	55	)	)	PUNCT
easat-4149	110	56	,	,	PUNCT
easat-4149	110	57	and	and	CCONJ
easat-4149	110	58	service	service	NOUN
easat-4149	110	59	branding	branding	NOUN
easat-4149	110	60	(	(	PUNCT
easat-4149	110	61	br	br	NOUN
easat-4149	110	62	)	)	PUNCT
easat-4149	110	63	.	.	PUNCT
easat-4149	111	1	the	the	DET
easat-4149	111	2	appointed	appoint	VERB
easat-4149	111	3	experts	expert	NOUN
easat-4149	111	4	for	for	ADP
easat-4149	111	5	the	the	DET
easat-4149	111	6	evaluation	evaluation	NOUN
easat-4149	111	7	were	be	AUX
easat-4149	111	8	marketing	marketing	NOUN
easat-4149	111	9	professionals	professional	NOUN
easat-4149	111	10	from	from	ADP
easat-4149	111	11	service	service	NOUN
easat-4149	111	12	enterprises	enterprise	NOUN
easat-4149	111	13	.	.	PUNCT
easat-4149	112	1	the	the	DET
easat-4149	112	2	algorithm	algorithm	NOUN
easat-4149	112	3	for	for	ADP
easat-4149	112	4	calculating	calculate	VERB
easat-4149	112	5	expert	expert	NOUN
easat-4149	112	6	evaluations	evaluation	NOUN
easat-4149	112	7	of	of	ADP
easat-4149	112	8	service	service	NOUN
easat-4149	112	9	marketing	marketing	NOUN
easat-4149	112	10	determinants	determinant	NOUN
easat-4149	112	11	involves	involve	VERB
easat-4149	112	12	the	the	DET
easat-4149	112	13	following	follow	VERB
easat-4149	112	14	steps	step	NOUN
easat-4149	112	15	:	:	PUNCT
easat-4149	113	1	1	1	X
easat-4149	113	2	.	.	X
easat-4149	113	3	a	a	DET
easat-4149	113	4	representative	representative	ADJ
easat-4149	113	5	group	group	NOUN
easat-4149	113	6	of	of	ADP
easat-4149	113	7	experts	expert	NOUN
easat-4149	113	8	was	be	AUX
easat-4149	113	9	formed	form	VERB
easat-4149	113	10	from	from	ADP
easat-4149	113	11	the	the	DET
easat-4149	113	12	general	general	ADJ
easat-4149	113	13	population	population	NOUN
easat-4149	113	14	of	of	ADP
easat-4149	113	15	potential	potential	ADJ
easat-4149	113	16	experts	expert	NOUN
easat-4149	113	17	.	.	PUNCT
easat-4149	114	1	the	the	DET
easat-4149	114	2	representativeness	representativeness	ADJ
easat-4149	114	3	error	error	NOUN
easat-4149	114	4	was	be	AUX
easat-4149	114	5	calculated	calculate	VERB
easat-4149	114	6	using	use	VERB
easat-4149	114	7	bernoulli	bernoulli	PROPN
easat-4149	114	8	’s	’s	PART
easat-4149	114	9	theorem	theorem	NOUN
easat-4149	114	10	:	:	PUNCT
easat-4149	114	11	m	m	VERB
easat-4149	114	12	rg	rg	VERB
easat-4149	114	13	tm	tm	NOUN
easat-4149	114	14	g	g	PROPN
easat-4149	114	15	=	=	PROPN
easat-4149	114	16	,	,	PUNCT
easat-4149	114	17	(	(	PUNCT
easat-4149	114	18	1	1	X
easat-4149	114	19	)	)	PUNCT
easat-4149	114	20	9770	9770	NUM
easat-4149	114	21	edelweiss	edelweiss	PROPN
easat-4149	114	22	applied	apply	VERB
easat-4149	114	23	science	science	NOUN
easat-4149	114	24	and	and	CCONJ
easat-4149	114	25	technology	technology	NOUN
easat-4149	114	26	issn	issn	PROPN
easat-4149	114	27	:	:	PUNCT
easat-4149	114	28	2576	2576	NUM
easat-4149	114	29	-	-	SYM
easat-4149	114	30	8484	8484	NUM
easat-4149	114	31	vol	vol	NOUN
easat-4149	114	32	.	.	PROPN
easat-4149	115	1	8	8	NUM
easat-4149	115	2	,	,	PUNCT
easat-4149	115	3	no	no	INTJ
easat-4149	115	4	.	.	NOUN
easat-4149	116	1	6	6	NUM
easat-4149	116	2	:	:	SYM
easat-4149	116	3	9766	9766	NUM
easat-4149	116	4	-	-	SYM
easat-4149	116	5	9777	9777	NUM
easat-4149	116	6	,	,	PUNCT
easat-4149	116	7	2024	2024	NUM
easat-4149	116	8	doi	doi	NOUN
easat-4149	116	9	:	:	PUNCT
easat-4149	116	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	116	11	©	©	PROPN
easat-4149	116	12	2024	2024	NUM
easat-4149	116	13	by	by	ADP
easat-4149	116	14	the	the	DET
easat-4149	116	15	authors	author	NOUN
easat-4149	116	16	;	;	PUNCT
easat-4149	116	17	licensee	licensee	PROPN
easat-4149	116	18	learning	learning	NOUN
easat-4149	116	19	gate	gate	NOUN
easat-4149	116	20	where	where	SCONJ
easat-4149	116	21	,	,	PUNCT
easat-4149	116	22	t	t	PROPN
easat-4149	116	23	is	be	AUX
easat-4149	116	24	the	the	DET
easat-4149	116	25	confidence	confidence	NOUN
easat-4149	116	26	coefficient	coefficient	NOUN
easat-4149	116	27	(	(	PUNCT
easat-4149	116	28	2.227	2.227	NUM
easat-4149	116	29	)	)	PUNCT
easat-4149	116	30	,	,	PUNCT
easat-4149	116	31	r	r	NOUN
easat-4149	116	32	is	be	AUX
easat-4149	116	33	the	the	DET
easat-4149	116	34	proportion	proportion	NOUN
easat-4149	116	35	of	of	ADP
easat-4149	116	36	sample	sample	NOUN
easat-4149	116	37	elements	element	NOUN
easat-4149	116	38	with	with	ADP
easat-4149	116	39	the	the	DET
easat-4149	116	40	specified	specify	VERB
easat-4149	116	41	characteristic	characteristic	ADJ
easat-4149	116	42	(	(	PUNCT
easat-4149	116	43	0.9	0.9	NUM
easat-4149	116	44	)	)	PUNCT
easat-4149	116	45	,	,	PUNCT
easat-4149	116	46	g	g	PROPN
easat-4149	116	47	is	be	AUX
easat-4149	116	48	the	the	DET
easat-4149	116	49	proportion	proportion	NOUN
easat-4149	116	50	of	of	ADP
easat-4149	116	51	sample	sample	NOUN
easat-4149	116	52	elements	element	NOUN
easat-4149	116	53	without	without	ADP
easat-4149	116	54	the	the	DET
easat-4149	116	55	specified	specify	VERB
easat-4149	116	56	characteristic	characteristic	ADJ
easat-4149	116	57	(	(	PUNCT
easat-4149	116	58	0.1	0.1	NUM
easat-4149	116	59	)	)	PUNCT
easat-4149	116	60	,	,	PUNCT
easat-4149	116	61	m	m	VERB
easat-4149	116	62	is	be	AUX
easat-4149	116	63	the	the	DET
easat-4149	116	64	number	number	NOUN
easat-4149	116	65	of	of	ADP
easat-4149	116	66	experts	expert	NOUN
easat-4149	116	67	.	.	PUNCT
easat-4149	117	1	using	use	VERB
easat-4149	117	2	the	the	DET
easat-4149	117	3	above	above	ADJ
easat-4149	117	4	formula	formula	NOUN
easat-4149	117	5	,	,	PUNCT
easat-4149	117	6	the	the	DET
easat-4149	117	7	required	required	ADJ
easat-4149	117	8	number	number	NOUN
easat-4149	117	9	of	of	ADP
easat-4149	117	10	experts	expert	NOUN
easat-4149	117	11	(	(	PUNCT
easat-4149	117	12	m	m	NOUN
easat-4149	117	13	)	)	PUNCT
easat-4149	117	14	was	be	AUX
easat-4149	117	15	determined	determine	VERB
easat-4149	117	16	as	as	SCONJ
easat-4149	117	17	follows	follow	VERB
easat-4149	117	18	:	:	PUNCT
easat-4149	117	19	2	2	NUM
easat-4149	117	20	2	2	NUM
easat-4149	117	21	gm	gm	PROPN
easat-4149	117	22	grt	grt	PROPN
easat-4149	117	23	m	m	VERB
easat-4149	117	24			PROPN
easat-4149	118	1	=	=	X
easat-4149	118	2	,	,	PUNCT
easat-4149	118	3	(	(	PUNCT
easat-4149	118	4	2	2	NUM
easat-4149	118	5	)	)	PUNCT
easat-4149	118	6	10	10	NUM
easat-4149	118	7	21,0	21,0	NUM
easat-4149	118	8	1,09,0227,2	1,09,0227,2	NUM
easat-4149	118	9	2	2	NUM
easat-4149	118	10	2	2	NUM
easat-4149	118	11	=	=	SYM
easat-4149	118	12			VERB
easat-4149	119	1	=	=	VERB
easat-4149	119	2	m	m	INTJ
easat-4149	119	3	(	(	PUNCT
easat-4149	119	4	experts	expert	NOUN
easat-4149	119	5	)	)	PUNCT
easat-4149	119	6	after	after	ADP
easat-4149	119	7	applying	apply	VERB
easat-4149	119	8	this	this	DET
easat-4149	119	9	calculation	calculation	NOUN
easat-4149	119	10	,	,	PUNCT
easat-4149	119	11	the	the	DET
easat-4149	119	12	determined	determined	ADJ
easat-4149	119	13	number	number	NOUN
easat-4149	119	14	of	of	ADP
easat-4149	119	15	experts	expert	NOUN
easat-4149	119	16	participating	participate	VERB
easat-4149	119	17	in	in	ADP
easat-4149	119	18	the	the	DET
easat-4149	119	19	evaluation	evaluation	NOUN
easat-4149	119	20	process	process	NOUN
easat-4149	119	21	was	be	AUX
easat-4149	119	22	sufficient	sufficient	ADJ
easat-4149	119	23	to	to	PART
easat-4149	119	24	ensure	ensure	VERB
easat-4149	119	25	representativeness	representativeness	NOUN
easat-4149	119	26	.	.	PUNCT
easat-4149	120	1	the	the	DET
easat-4149	120	2	number	number	NOUN
easat-4149	120	3	of	of	ADP
easat-4149	120	4	points	point	NOUN
easat-4149	120	5	to	to	PART
easat-4149	120	6	be	be	AUX
easat-4149	120	7	distributed	distribute	VERB
easat-4149	120	8	by	by	ADP
easat-4149	120	9	the	the	DET
easat-4149	120	10	experts	expert	NOUN
easat-4149	120	11	among	among	ADP
easat-4149	120	12	the	the	DET
easat-4149	120	13	established	establish	VERB
easat-4149	120	14	service	service	NOUN
easat-4149	120	15	marketing	marketing	NOUN
easat-4149	120	16	determinants	determinant	NOUN
easat-4149	120	17	was	be	AUX
easat-4149	120	18	calculated	calculate	VERB
easat-4149	120	19	using	use	VERB
easat-4149	120	20	the	the	DET
easat-4149	120	21	formula	formula	NOUN
easat-4149	120	22	:	:	PUNCT
easat-4149	120	23			X
easat-4149	121	1	=	=	PUNCT
easat-4149	122	1	+	+	PUNCT
easat-4149	122	2	=	=	SYM
easat-4149	122	3	n	n	CCONJ
easat-4149	123	1	i	i	PRON
easat-4149	123	2	i	i	INTJ
easat-4149	123	3	nn	nn	INTJ
easat-4149	123	4	к	к	INTJ
easat-4149	123	5	1	1	NUM
easat-4149	123	6	2	2	NUM
easat-4149	123	7	)	)	PUNCT
easat-4149	123	8	1	1	NUM
easat-4149	123	9	(	(	PUNCT
easat-4149	123	10	,	,	PUNCT
easat-4149	123	11	(	(	PUNCT
easat-4149	123	12	3	3	NUM
easat-4149	123	13	)	)	PUNCT
easat-4149	123	14	where	where	SCONJ
easat-4149	123	15	,	,	PUNCT
easat-4149	123	16	ki	ki	PROPN
easat-4149	123	17	is	be	AUX
easat-4149	123	18	the	the	DET
easat-4149	123	19	number	number	NOUN
easat-4149	123	20	of	of	ADP
easat-4149	123	21	points	point	NOUN
easat-4149	123	22	assigned	assign	VERB
easat-4149	123	23	to	to	ADP
easat-4149	123	24	the	the	DET
easat-4149	123	25	i	i	PROPN
easat-4149	123	26	-	-	PUNCT
easat-4149	123	27	th	th	X
easat-4149	123	28	factor	factor	NOUN
easat-4149	123	29	,	,	PUNCT
easat-4149	123	30	n	n	PRON
easat-4149	123	31	is	be	AUX
easat-4149	123	32	the	the	DET
easat-4149	123	33	number	number	NOUN
easat-4149	123	34	of	of	ADP
easat-4149	123	35	factors	factor	NOUN
easat-4149	123	36	being	be	AUX
easat-4149	123	37	evaluated	evaluate	VERB
easat-4149	123	38	.	.	PUNCT
easat-4149	124	1	28	28	NUM
easat-4149	124	2	2	2	NUM
easat-4149	124	3	)	)	PUNCT
easat-4149	124	4	17(7	17(7	NOUN
easat-4149	124	5	1	1	NUM
easat-4149	125	1	=	=	SYM
easat-4149	126	1	+	+	NUM
easat-4149	127	1	=	=	NOUN
easat-4149	127	2			X
easat-4149	127	3	=	=	SYM
easat-4149	127	4	n	n	CCONJ
easat-4149	127	5	i	i	PRON
easat-4149	127	6	iк	iк	X
easat-4149	127	7	(	(	PUNCT
easat-4149	127	8	points	point	NOUN
easat-4149	127	9	)	)	PUNCT
easat-4149	127	10	as	as	ADP
easat-4149	127	11	a	a	DET
easat-4149	127	12	result	result	NOUN
easat-4149	127	13	,	,	PUNCT
easat-4149	127	14	ten	ten	NUM
easat-4149	127	15	experts	expert	NOUN
easat-4149	127	16	were	be	AUX
easat-4149	127	17	tasked	task	VERB
easat-4149	127	18	with	with	ADP
easat-4149	127	19	distributing	distribute	VERB
easat-4149	127	20	28	28	NUM
easat-4149	127	21	points	point	NOUN
easat-4149	127	22	among	among	ADP
easat-4149	127	23	seven	seven	NUM
easat-4149	127	24	service	service	NOUN
easat-4149	127	25	marketing	marketing	NOUN
easat-4149	127	26	determinants	determinant	NOUN
easat-4149	127	27	according	accord	VERB
easat-4149	127	28	to	to	ADP
easat-4149	127	29	the	the	DET
easat-4149	127	30	perceived	perceive	VERB
easat-4149	127	31	significance	significance	NOUN
easat-4149	127	32	of	of	ADP
easat-4149	127	33	their	their	PRON
easat-4149	127	34	impact	impact	NOUN
easat-4149	127	35	.	.	PUNCT
easat-4149	128	1	2	2	X
easat-4149	128	2	.	.	X
easat-4149	128	3	statistical	statistical	ADJ
easat-4149	128	4	indicators	indicator	NOUN
easat-4149	128	5	of	of	ADP
easat-4149	128	6	service	service	NOUN
easat-4149	128	7	marketing	marketing	NOUN
easat-4149	128	8	determinants	determinant	NOUN
easat-4149	128	9	were	be	AUX
easat-4149	128	10	calculated	calculate	VERB
easat-4149	128	11	,	,	PUNCT
easat-4149	128	12	as	as	SCONJ
easat-4149	128	13	presented	present	VERB
easat-4149	128	14	in	in	ADP
easat-4149	128	15	table	table	NOUN
easat-4149	128	16	1	1	NUM
easat-4149	128	17	.	.	PUNCT
easat-4149	128	18	table	table	NOUN
easat-4149	128	19	1	1	NUM
easat-4149	128	20	.	.	PUNCT
easat-4149	128	21	algorithm	algorithm	NOUN
easat-4149	128	22	for	for	ADP
easat-4149	128	23	calculating	calculate	VERB
easat-4149	128	24	statistical	statistical	ADJ
easat-4149	128	25	indicators	indicator	NOUN
easat-4149	128	26	of	of	ADP
easat-4149	128	27	service	service	NOUN
easat-4149	128	28	marketing	marketing	NOUN
easat-4149	128	29	determinants	determinant	NOUN
easat-4149	128	30	.	.	PUNCT
easat-4149	129	1	statistical	statistical	ADJ
easat-4149	129	2	indicator	indicator	NOUN
easat-4149	129	3	calculation	calculation	NOUN
easat-4149	129	4	formula	formula	NOUN
easat-4149	129	5	1	1	NUM
easat-4149	129	6	.	.	PUNCT
easat-4149	130	1	mean	mean	ADJ
easat-4149	130	2	value	value	NOUN
easat-4149	130	3	of	of	ADP
easat-4149	130	4	the	the	DET
easat-4149	130	5	indicator	indicator	NOUN
easat-4149	130	6			X
easat-4149	131	1	=	=	PUNCT
easat-4149	131	2	=	=	PUNCT
easat-4149	131	3	m	m	VERB
easat-4149	131	4	j	j	PROPN
easat-4149	131	5	js	js	PROPN
easat-4149	131	6	m	m	PROPN
easat-4149	131	7	sc	sc	PROPN
easat-4149	131	8	1	1	NUM
easat-4149	131	9	1	1	NUM
easat-4149	131	10	,	,	PUNCT
easat-4149	131	11	where	where	SCONJ
easat-4149	131	12	m	m	NOUN
easat-4149	131	13	is	be	AUX
easat-4149	131	14	the	the	DET
easat-4149	131	15	number	number	NOUN
easat-4149	131	16	of	of	ADP
easat-4149	131	17	experts	expert	NOUN
easat-4149	131	18	,	,	PUNCT
easat-4149	131	19	sj	sj	PROPN
easat-4149	131	20	is	be	AUX
easat-4149	131	21	the	the	DET
easat-4149	131	22	score	score	NOUN
easat-4149	131	23	for	for	ADP
easat-4149	131	24	the	the	DET
easat-4149	131	25	j	j	PROPN
easat-4149	131	26	-	-	PUNCT
easat-4149	131	27	th	th	VERB
easat-4149	131	28	factor	factor	NOUN
easat-4149	131	29	.	.	PUNCT
easat-4149	132	1	2	2	NUM
easat-4149	132	2	.	.	X
easat-4149	132	3	variance	variance	NOUN
easat-4149	132	4	of	of	ADP
easat-4149	132	5	scores	score	NOUN
easat-4149	132	6	,	,	PUNCT
easat-4149	132	7	representing	represent	VERB
easat-4149	132	8	the	the	DET
easat-4149	132	9	spread	spread	NOUN
easat-4149	132	10	of	of	ADP
easat-4149	132	11	expert	expert	ADJ
easat-4149	132	12	opinions	opinion	NOUN
easat-4149	132	13	relative	relative	ADJ
easat-4149	132	14	to	to	ADP
easat-4149	132	15	the	the	DET
easat-4149	132	16	mean	mean	ADJ
easat-4149	132	17	sc	sc	PROPN
easat-4149	132	18	d(у)=	d(у)=	PROPN
easat-4149	132	19	2	2	NUM
easat-4149	132	20	)	)	PUNCT
easat-4149	132	21	(	(	PUNCT
easat-4149	132	22	1	1	NUM
easat-4149	132	23	1	1	NUM
easat-4149	132	24	jssc	jssc	NOUN
easat-4149	132	25	m	m	VERB
easat-4149	133	1	−	−	PROPN
easat-4149	133	2	−	−	PROPN
easat-4149	133	3			X
easat-4149	133	4	3	3	X
easat-4149	133	5	.	.	X
easat-4149	133	6	standard	standard	ADJ
easat-4149	133	7	deviation	deviation	NOUN
easat-4149	133	8	relative	relative	ADJ
easat-4149	133	9	to	to	ADP
easat-4149	133	10	the	the	DET
easat-4149	133	11	calculated	calculate	VERB
easat-4149	133	12	spread	spread	NOUN
easat-4149	133	13	d=	d=	NOUN
easat-4149	133	14	4	4	NUM
easat-4149	133	15	.	.	PUNCT
easat-4149	134	1	coefficient	coefficient	NOUN
easat-4149	134	2	of	of	ADP
easat-4149	134	3	variation	variation	NOUN
easat-4149	134	4	(	(	PUNCT
easat-4149	134	5	indicating	indicate	VERB
easat-4149	134	6	the	the	DET
easat-4149	134	7	level	level	NOUN
easat-4149	134	8	of	of	ADP
easat-4149	134	9	consistency	consistency	NOUN
easat-4149	134	10	in	in	ADP
easat-4149	134	11	expert	expert	ADJ
easat-4149	134	12	opinions	opinion	NOUN
easat-4149	134	13	about	about	ADP
easat-4149	134	14	the	the	DET
easat-4149	134	15	relative	relative	ADJ
easat-4149	134	16	importance	importance	NOUN
easat-4149	134	17	of	of	ADP
easat-4149	134	18	the	the	DET
easat-4149	134	19	i	i	PROPN
easat-4149	134	20	-	-	PUNCT
easat-4149	134	21	th	th	VERB
easat-4149	134	22	factor	factor	NOUN
easat-4149	134	23	)	)	PUNCT
easat-4149	134	24	sc	sc	PROPN
easat-4149	134	25	v	v	X
easat-4149	134	26			PROPN
easat-4149	134	27	=	=	SYM
easat-4149	134	28	table	table	NOUN
easat-4149	134	29	2	2	NUM
easat-4149	134	30	presents	present	VERB
easat-4149	134	31	the	the	DET
easat-4149	134	32	calculated	calculated	ADJ
easat-4149	134	33	statistical	statistical	ADJ
easat-4149	134	34	indicators	indicator	NOUN
easat-4149	134	35	for	for	ADP
easat-4149	134	36	the	the	DET
easat-4149	134	37	service	service	NOUN
easat-4149	134	38	marketing	marketing	NOUN
easat-4149	134	39	determinants	determinant	NOUN
easat-4149	134	40	.	.	PUNCT
easat-4149	135	1	9771	9771	NUM
easat-4149	135	2	edelweiss	edelweiss	PROPN
easat-4149	135	3	applied	apply	VERB
easat-4149	135	4	science	science	NOUN
easat-4149	135	5	and	and	CCONJ
easat-4149	135	6	technology	technology	NOUN
easat-4149	135	7	issn	issn	PROPN
easat-4149	135	8	:	:	PUNCT
easat-4149	135	9	2576	2576	NUM
easat-4149	135	10	-	-	SYM
easat-4149	135	11	8484	8484	NUM
easat-4149	135	12	vol	vol	NOUN
easat-4149	135	13	.	.	PROPN
easat-4149	135	14	8	8	NUM
easat-4149	135	15	,	,	PUNCT
easat-4149	135	16	no	no	INTJ
easat-4149	135	17	.	.	NOUN
easat-4149	136	1	6	6	NUM
easat-4149	136	2	:	:	SYM
easat-4149	136	3	9766	9766	NUM
easat-4149	136	4	-	-	SYM
easat-4149	136	5	9777	9777	NUM
easat-4149	136	6	,	,	PUNCT
easat-4149	136	7	2024	2024	NUM
easat-4149	136	8	doi	doi	NOUN
easat-4149	136	9	:	:	PUNCT
easat-4149	136	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	136	11	©	©	PROPN
easat-4149	136	12	2024	2024	NUM
easat-4149	136	13	by	by	ADP
easat-4149	136	14	the	the	DET
easat-4149	136	15	authors	author	NOUN
easat-4149	136	16	;	;	PUNCT
easat-4149	136	17	licensee	licensee	PROPN
easat-4149	136	18	learning	learn	VERB
easat-4149	136	19	gate	gate	NOUN
easat-4149	136	20	table	table	NOUN
easat-4149	136	21	2	2	NUM
easat-4149	136	22	.	.	PUNCT
easat-4149	136	23	statistical	statistical	ADJ
easat-4149	136	24	indicators	indicator	NOUN
easat-4149	136	25	for	for	ADP
easat-4149	136	26	service	service	NOUN
easat-4149	136	27	marketing	marketing	NOUN
easat-4149	136	28	determinants	determinant	NOUN
easat-4149	136	29	statistical	statistical	ADJ
easat-4149	136	30	indicators	indicator	NOUN
easat-4149	136	31	for	for	ADP
easat-4149	136	32	service	service	NOUN
easat-4149	136	33	marketing	marketing	NOUN
easat-4149	136	34	determinants	determinant	NOUN
easat-4149	136	35	service	service	NOUN
easat-4149	136	36	marketing	marketing	NOUN
easat-4149	136	37	determinants	determinant	NOUN
easat-4149	137	1	d	d	X
easat-4149	137	2	е	е	X
easat-4149	137	3	о	о	PROPN
easat-4149	137	4	s	s	X
easat-4149	137	5	і	і	PROPN
easat-4149	137	6	в	в	PROPN
easat-4149	137	7	вr	вr	PROPN
easat-4149	137	8	average	average	ADJ
easat-4149	137	9	score	score	NOUN
easat-4149	137	10	reflecting	reflect	VERB
easat-4149	137	11	the	the	DET
easat-4149	137	12	aggregated	aggregated	ADJ
easat-4149	137	13	opinion	opinion	NOUN
easat-4149	137	14	of	of	ADP
easat-4149	137	15	experts	expert	NOUN
easat-4149	137	16	(	(	PUNCT
easat-4149	137	17	sc	sc	PROPN
easat-4149	137	18	)	)	PUNCT
easat-4149	137	19	6.5	6.5	NUM
easat-4149	137	20	5.7	5.7	NUM
easat-4149	137	21	5.4	5.4	NUM
easat-4149	137	22	5.0	5.0	NUM
easat-4149	137	23	4.6	4.6	NUM
easat-4149	137	24	4.4	4.4	NUM
easat-4149	137	25	3.5	3.5	NUM
easat-4149	137	26	dispersion	dispersion	NOUN
easat-4149	137	27	of	of	ADP
easat-4149	137	28	scores	score	NOUN
easat-4149	138	1	d	d	X
easat-4149	138	2	(	(	PUNCT
easat-4149	138	3	y	y	NOUN
easat-4149	138	4	)	)	PUNCT
easat-4149	138	5	4.02	4.02	NUM
easat-4149	138	6	1.63	1.63	NUM
easat-4149	138	7	1.23	1.23	NUM
easat-4149	138	8	0.98	0.98	NUM
easat-4149	138	9	2.24	2.24	NUM
easat-4149	138	10	1.84	1.84	NUM
easat-4149	138	11	1.69	1.69	NUM
easat-4149	138	12	standard	standard	ADJ
easat-4149	138	13	deviation	deviation	NOUN
easat-4149	138	14			PROPN
easat-4149	138	15	2.004	2.004	NUM
easat-4149	138	16	1.276	1.276	NUM
easat-4149	138	17	1.11	1.11	NUM
easat-4149	138	18	0.99	0.99	NUM
easat-4149	138	19	1.49	1.49	NUM
easat-4149	138	20	1.36	1.36	NUM
easat-4149	138	21	1.3	1.3	NUM
easat-4149	138	22	coefficient	coefficient	NOUN
easat-4149	138	23	of	of	ADP
easat-4149	138	24	variation	variation	NOUN
easat-4149	138	25	v	v	ADP
easat-4149	138	26	0.308	0.308	NUM
easat-4149	138	27	0.223	0.223	NUM
easat-4149	138	28	0.206	0.206	NUM
easat-4149	138	29	0.198	0.198	NUM
easat-4149	138	30	0.324	0.324	NUM
easat-4149	138	31	0.309	0.309	NUM
easat-4149	138	32	0.371	0.371	NUM
easat-4149	138	33	table	table	NOUN
easat-4149	138	34	3	3	NUM
easat-4149	138	35	illustrates	illustrate	VERB
easat-4149	138	36	the	the	DET
easat-4149	138	37	ranking	ranking	NOUN
easat-4149	138	38	of	of	ADP
easat-4149	138	39	service	service	NOUN
easat-4149	138	40	marketing	marketing	NOUN
easat-4149	138	41	determinants	determinant	NOUN
easat-4149	138	42	based	base	VERB
easat-4149	138	43	on	on	ADP
easat-4149	138	44	the	the	DET
easat-4149	138	45	calculated	calculate	VERB
easat-4149	138	46	average	average	ADJ
easat-4149	138	47	score	score	NOUN
easat-4149	138	48	values	value	NOUN
easat-4149	138	49	.	.	PUNCT
easat-4149	139	1	table	table	NOUN
easat-4149	139	2	3	3	NUM
easat-4149	139	3	.	.	PUNCT
easat-4149	140	1	ranking	rank	VERB
easat-4149	140	2	of	of	ADP
easat-4149	140	3	service	service	NOUN
easat-4149	140	4	marketing	marketing	NOUN
easat-4149	140	5	determinants	determinant	NOUN
easat-4149	140	6	.	.	PUNCT
easat-4149	141	1	rank	rank	NOUN
easat-4149	141	2	service	service	NOUN
easat-4149	141	3	marketing	marketing	NOUN
easat-4149	141	4	determinant	determinant	ADJ
easat-4149	141	5	average	average	ADJ
easat-4149	141	6	score	score	NOUN
easat-4149	141	7	(	(	PUNCT
easat-4149	141	8	sc	sc	NOUN
easat-4149	141	9	)	)	PUNCT
easat-4149	141	10	1	1	NUM
easat-4149	141	11	digital	digital	ADJ
easat-4149	141	12	technologies	technology	NOUN
easat-4149	141	13	in	in	ADP
easat-4149	141	14	marketing	marketing	NOUN
easat-4149	141	15	activities	activity	NOUN
easat-4149	141	16	(	(	PUNCT
easat-4149	141	17	d	d	X
easat-4149	141	18	)	)	PUNCT
easat-4149	141	19	6.5	6.5	NUM
easat-4149	141	20	2	2	NUM
easat-4149	141	21	emotional	emotional	ADJ
easat-4149	141	22	intelligence	intelligence	NOUN
easat-4149	141	23	(	(	PUNCT
easat-4149	141	24	e	e	NOUN
easat-4149	141	25	)	)	PUNCT
easat-4149	141	26	5.7	5.7	NUM
easat-4149	141	27	3	3	NUM
easat-4149	141	28	organizational	organizational	ADJ
easat-4149	141	29	culture	culture	NOUN
easat-4149	141	30	of	of	ADP
easat-4149	141	31	the	the	DET
easat-4149	141	32	service	service	NOUN
easat-4149	141	33	enterprise	enterprise	NOUN
easat-4149	141	34	(	(	PUNCT
easat-4149	141	35	o	o	NOUN
easat-4149	141	36	)	)	PUNCT
easat-4149	141	37	5.4	5.4	NUM
easat-4149	141	38	4	4	NUM
easat-4149	141	39	corporate	corporate	ADJ
easat-4149	141	40	social	social	ADJ
easat-4149	141	41	responsibility	responsibility	NOUN
easat-4149	141	42	(	(	PUNCT
easat-4149	141	43	s	s	NOUN
easat-4149	141	44	)	)	PUNCT
easat-4149	141	45	5.0	5.0	NUM
easat-4149	141	46	5	5	NUM
easat-4149	141	47	investments	investment	NOUN
easat-4149	141	48	in	in	ADP
easat-4149	141	49	human	human	ADJ
easat-4149	141	50	capital	capital	NOUN
easat-4149	141	51	(	(	PUNCT
easat-4149	141	52	i	i	NOUN
easat-4149	141	53	)	)	PUNCT
easat-4149	141	54	4.6	4.6	NUM
easat-4149	141	55	6	6	NUM
easat-4149	141	56	benchmarking	benchmarke	VERB
easat-4149	141	57	(	(	PUNCT
easat-4149	141	58	b	b	NOUN
easat-4149	141	59	)	)	PUNCT
easat-4149	141	60	4.4	4.4	NUM
easat-4149	141	61	7	7	NUM
easat-4149	141	62	service	service	NOUN
easat-4149	141	63	branding	branding	NOUN
easat-4149	141	64	(	(	PUNCT
easat-4149	141	65	br	br	NOUN
easat-4149	141	66	)	)	PUNCT
easat-4149	141	67	3.5	3.5	NUM
easat-4149	141	68	the	the	DET
easat-4149	141	69	analysis	analysis	NOUN
easat-4149	141	70	reveals	reveal	VERB
easat-4149	141	71	that	that	SCONJ
easat-4149	141	72	the	the	DET
easat-4149	141	73	most	most	ADV
easat-4149	141	74	influential	influential	ADJ
easat-4149	141	75	determinants	determinant	NOUN
easat-4149	141	76	in	in	ADP
easat-4149	141	77	service	service	NOUN
easat-4149	141	78	marketing	marketing	NOUN
easat-4149	141	79	are	be	AUX
easat-4149	141	80	digital	digital	ADJ
easat-4149	141	81	technologies	technology	NOUN
easat-4149	141	82	(	(	PUNCT
easat-4149	141	83	sc	sc	PROPN
easat-4149	141	84	=	=	PROPN
easat-4149	141	85	6.5	6.5	NUM
easat-4149	141	86	)	)	PUNCT
easat-4149	141	87	,	,	PUNCT
easat-4149	141	88	emotional	emotional	ADJ
easat-4149	141	89	intelligence	intelligence	NOUN
easat-4149	141	90	(	(	PUNCT
easat-4149	141	91	sc	sc	PROPN
easat-4149	141	92	=	=	PROPN
easat-4149	141	93	5.7	5.7	NUM
easat-4149	141	94	)	)	PUNCT
easat-4149	141	95	,	,	PUNCT
easat-4149	141	96	organizational	organizational	ADJ
easat-4149	141	97	culture	culture	NOUN
easat-4149	141	98	(	(	PUNCT
easat-4149	141	99	sc	sc	PROPN
easat-4149	141	100	=	=	PROPN
easat-4149	141	101	5.4	5.4	NUM
easat-4149	141	102	)	)	PUNCT
easat-4149	141	103	,	,	PUNCT
easat-4149	141	104	and	and	CCONJ
easat-4149	141	105	corporate	corporate	ADJ
easat-4149	141	106	social	social	ADJ
easat-4149	141	107	responsibility	responsibility	NOUN
easat-4149	141	108	(	(	PUNCT
easat-4149	141	109	sc	sc	PROPN
easat-4149	141	110	=	=	PROPN
easat-4149	141	111	5.0	5.0	NUM
easat-4149	141	112	)	)	PUNCT
easat-4149	141	113	,	,	PUNCT
easat-4149	141	114	as	as	SCONJ
easat-4149	141	115	depicted	depict	VERB
easat-4149	141	116	in	in	ADP
easat-4149	141	117	figure	figure	NOUN
easat-4149	141	118	1	1	NUM
easat-4149	141	119	.	.	SYM
easat-4149	141	120	9772	9772	NUM
easat-4149	141	121	edelweiss	edelweiss	PROPN
easat-4149	141	122	applied	apply	VERB
easat-4149	141	123	science	science	NOUN
easat-4149	141	124	and	and	CCONJ
easat-4149	141	125	technology	technology	NOUN
easat-4149	141	126	issn	issn	PROPN
easat-4149	141	127	:	:	PUNCT
easat-4149	141	128	2576	2576	NUM
easat-4149	141	129	-	-	SYM
easat-4149	141	130	8484	8484	NUM
easat-4149	141	131	vol	vol	NOUN
easat-4149	141	132	.	.	PROPN
easat-4149	142	1	8	8	NUM
easat-4149	142	2	,	,	PUNCT
easat-4149	142	3	no	no	INTJ
easat-4149	142	4	.	.	NOUN
easat-4149	143	1	6	6	NUM
easat-4149	143	2	:	:	SYM
easat-4149	143	3	9766	9766	NUM
easat-4149	143	4	-	-	SYM
easat-4149	143	5	9777	9777	NUM
easat-4149	143	6	,	,	PUNCT
easat-4149	143	7	2024	2024	NUM
easat-4149	143	8	doi	doi	NOUN
easat-4149	143	9	:	:	PUNCT
easat-4149	143	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	143	11	©	©	PROPN
easat-4149	143	12	2024	2024	NUM
easat-4149	143	13	by	by	ADP
easat-4149	143	14	the	the	DET
easat-4149	143	15	authors	author	NOUN
easat-4149	143	16	;	;	PUNCT
easat-4149	143	17	licensee	licensee	PROPN
easat-4149	143	18	learning	learn	VERB
easat-4149	143	19	gate	gate	NOUN
easat-4149	143	20	figure	figure	NOUN
easat-4149	143	21	1	1	NUM
easat-4149	143	22	.	.	PUNCT
easat-4149	144	1	average	average	ADJ
easat-4149	144	2	expert	expert	NOUN
easat-4149	144	3	scores	score	NOUN
easat-4149	144	4	reflecting	reflect	VERB
easat-4149	144	5	consensus	consensus	NOUN
easat-4149	144	6	on	on	ADP
easat-4149	144	7	service	service	NOUN
easat-4149	144	8	marketing	marketing	NOUN
easat-4149	144	9	determinants	determinant	NOUN
easat-4149	144	10	(	(	PUNCT
easat-4149	144	11	sc	sc	PROPN
easat-4149	144	12	)	)	PUNCT
easat-4149	144	13	.	.	PUNCT
easat-4149	145	1	the	the	DET
easat-4149	145	2	study	study	NOUN
easat-4149	145	3	included	include	VERB
easat-4149	145	4	an	an	DET
easat-4149	145	5	evaluation	evaluation	NOUN
easat-4149	145	6	of	of	ADP
easat-4149	145	7	expert	expert	ADJ
easat-4149	145	8	ratings	rating	NOUN
easat-4149	145	9	to	to	PART
easat-4149	145	10	ensure	ensure	VERB
easat-4149	145	11	consistency	consistency	NOUN
easat-4149	145	12	,	,	PUNCT
easat-4149	145	13	demonstrating	demonstrate	VERB
easat-4149	145	14	a	a	DET
easat-4149	145	15	statistically	statistically	ADV
easat-4149	145	16	validated	validate	VERB
easat-4149	145	17	agreement	agreement	NOUN
easat-4149	145	18	among	among	ADP
easat-4149	145	19	expert	expert	NOUN
easat-4149	145	20	opinions	opinion	NOUN
easat-4149	145	21	.	.	PUNCT
easat-4149	146	1	3	3	X
easat-4149	146	2	.	.	X
easat-4149	146	3	expert	expert	NOUN
easat-4149	146	4	ratings	rating	NOUN
easat-4149	146	5	were	be	AUX
easat-4149	146	6	ranked	rank	VERB
easat-4149	146	7	based	base	VERB
easat-4149	146	8	on	on	ADP
easat-4149	146	9	their	their	PRON
easat-4149	146	10	average	average	ADJ
easat-4149	146	11	scores	score	NOUN
easat-4149	146	12	(	(	PUNCT
easat-4149	146	13	sc	sc	PROPN
easat-4149	146	14	)	)	PUNCT
easat-4149	146	15	.	.	PUNCT
easat-4149	147	1	this	this	DET
easat-4149	147	2	procedure	procedure	NOUN
easat-4149	147	3	involved	involve	VERB
easat-4149	147	4	assigning	assign	VERB
easat-4149	147	5	the	the	DET
easat-4149	147	6	highest	high	ADJ
easat-4149	147	7	rank	rank	NOUN
easat-4149	147	8	(	(	PUNCT
easat-4149	147	9	i	i	NOUN
easat-4149	147	10	)	)	PUNCT
easat-4149	147	11	to	to	ADP
easat-4149	147	12	the	the	DET
easat-4149	147	13	maximum	maximum	ADJ
easat-4149	147	14	score	score	NOUN
easat-4149	147	15	provided	provide	VERB
easat-4149	147	16	by	by	ADP
easat-4149	147	17	an	an	DET
easat-4149	147	18	expert	expert	NOUN
easat-4149	147	19	,	,	PUNCT
easat-4149	147	20	while	while	SCONJ
easat-4149	147	21	the	the	DET
easat-4149	147	22	lowest	low	ADJ
easat-4149	147	23	rank	rank	NOUN
easat-4149	147	24	(	(	PUNCT
easat-4149	147	25	k	k	NOUN
easat-4149	147	26	)	)	PUNCT
easat-4149	147	27	was	be	AUX
easat-4149	147	28	attributed	attribute	VERB
easat-4149	147	29	to	to	ADP
easat-4149	147	30	the	the	DET
easat-4149	147	31	minimum	minimum	ADJ
easat-4149	147	32	score	score	NOUN
easat-4149	147	33	.	.	PUNCT
easat-4149	148	1	the	the	DET
easat-4149	148	2	sum	sum	NOUN
easat-4149	148	3	of	of	ADP
easat-4149	148	4	ranks	rank	NOUN
easat-4149	148	5	for	for	ADP
easat-4149	148	6	each	each	DET
easat-4149	148	7	expert	expert	NOUN
easat-4149	148	8	was	be	AUX
easat-4149	148	9	ensured	ensure	VERB
easat-4149	148	10	to	to	PART
easat-4149	148	11	equal	equal	VERB
easat-4149	148	12	the	the	DET
easat-4149	148	13	total	total	ADJ
easat-4149	148	14	points	point	NOUN
easat-4149	148	15	distributed	distribute	VERB
easat-4149	148	16	across	across	ADP
easat-4149	148	17	the	the	DET
easat-4149	148	18	evaluated	evaluated	ADJ
easat-4149	148	19	determinants	determinant	NOUN
easat-4149	148	20	:	:	PUNCT
easat-4149	149	1	rij	rij	X
easat-4149	149	2	=	=	X
easat-4149	149	3			X
easat-4149	149	4	=	=	SYM
easat-4149	149	5	n	n	PRON
easat-4149	149	6	1i	1i	NOUN
easat-4149	149	7	ix	ix	ADV
easat-4149	149	8	.	.	PUNCT
easat-4149	150	1	4	4	X
easat-4149	150	2	.	.	X
easat-4149	150	3	calculation	calculation	NOUN
easat-4149	150	4	of	of	ADP
easat-4149	150	5	the	the	DET
easat-4149	150	6	relative	relative	ADJ
easat-4149	150	7	significance	significance	NOUN
easat-4149	150	8	of	of	ADP
easat-4149	150	9	service	service	NOUN
easat-4149	150	10	marketing	marketing	NOUN
easat-4149	150	11	determinants	determinant	NOUN
easat-4149	150	12	based	base	VERB
easat-4149	150	13	on	on	ADP
easat-4149	150	14	ranking	ranking	ADJ
easat-4149	150	15	results	result	NOUN
easat-4149	150	16	(	(	PUNCT
easat-4149	150	17	wij	wij	PROPN
easat-4149	150	18	):	):	PUNCT
easat-4149	150	19	the	the	DET
easat-4149	150	20	relative	relative	ADJ
easat-4149	150	21	significance	significance	NOUN
easat-4149	150	22	(	(	PUNCT
easat-4149	150	23	wij	wij	X
easat-4149	150	24	)	)	PUNCT
easat-4149	150	25	of	of	ADP
easat-4149	150	26	each	each	DET
easat-4149	150	27	determinant	determinant	ADJ
easat-4149	150	28	was	be	AUX
easat-4149	150	29	calculated	calculate	VERB
easat-4149	150	30	using	use	VERB
easat-4149	150	31	the	the	DET
easat-4149	150	32	formula	formula	NOUN
easat-4149	150	33	:	:	PUNCT
easat-4149	150	34			X
easat-4149	151	1	=	=	PUNCT
easat-4149	151	2	=	=	SYM
easat-4149	151	3	k	k	PROPN
easat-4149	151	4	j	j	PROPN
easat-4149	151	5	ij	ij	INTJ
easat-4149	151	6	ij	ij	INTJ
easat-4149	151	7	ij	ij	INTJ
easat-4149	151	8	r	r	NOUN
easat-4149	151	9	r	r	NOUN
easat-4149	151	10	w	w	NOUN
easat-4149	151	11	1	1	NUM
easat-4149	151	12	,	,	PUNCT
easat-4149	151	13	(	(	PUNCT
easat-4149	151	14	4	4	NUM
easat-4149	151	15	)	)	PUNCT
easat-4149	151	16	where	where	SCONJ
easat-4149	151	17	,	,	PUNCT
easat-4149	151	18	wij	wij	PROPN
easat-4149	151	19	represents	represent	VERB
easat-4149	151	20	the	the	DET
easat-4149	151	21	relative	relative	ADJ
easat-4149	151	22	significance	significance	NOUN
easat-4149	151	23	of	of	ADP
easat-4149	151	24	the	the	DET
easat-4149	151	25	i	i	PROPN
easat-4149	151	26	-	-	PUNCT
easat-4149	151	27	th	th	X
easat-4149	151	28	determinant	determinant	ADJ
easat-4149	151	29	according	accord	VERB
easat-4149	151	30	to	to	ADP
easat-4149	151	31	the	the	DET
easat-4149	151	32	j	j	PROPN
easat-4149	151	33	-	-	PUNCT
easat-4149	151	34	th	th	PROPN
easat-4149	151	35	expert	expert	NOUN
easat-4149	151	36	,	,	PUNCT
easat-4149	151	37	k	k	PROPN
easat-4149	151	38	is	be	AUX
easat-4149	151	39	the	the	DET
easat-4149	151	40	number	number	NOUN
easat-4149	151	41	of	of	ADP
easat-4149	151	42	determinants	determinant	NOUN
easat-4149	151	43	,	,	PUNCT
easat-4149	151	44	rij	rij	PROPN
easat-4149	151	45	denotes	denote	VERB
easat-4149	151	46	the	the	DET
easat-4149	151	47	rank	rank	NOUN
easat-4149	151	48	assigned	assign	VERB
easat-4149	151	49	to	to	ADP
easat-4149	151	50	the	the	DET
easat-4149	151	51	i	i	PROPN
easat-4149	151	52	-	-	PUNCT
easat-4149	151	53	th	th	X
easat-4149	151	54	determinant	determinant	ADJ
easat-4149	151	55	by	by	ADP
easat-4149	151	56	the	the	DET
easat-4149	151	57	j	j	PROPN
easat-4149	151	58	-	-	PUNCT
easat-4149	151	59	th	th	PROPN
easat-4149	151	60	expert	expert	NOUN
easat-4149	151	61	,	,	PUNCT
easat-4149	151	62			PROPN
easat-4149	151	63	ijr	ijr	PROPN
easat-4149	151	64	is	be	AUX
easat-4149	151	65	the	the	DET
easat-4149	151	66	total	total	ADJ
easat-4149	151	67	sum	sum	NOUN
easat-4149	151	68	of	of	ADP
easat-4149	151	69	ranks	rank	NOUN
easat-4149	151	70	assigned	assign	VERB
easat-4149	151	71	by	by	ADP
easat-4149	151	72	the	the	DET
easat-4149	151	73	j	j	PROPN
easat-4149	151	74	-	-	PUNCT
easat-4149	151	75	th	th	VERB
easat-4149	151	76	expert	expert	NOUN
easat-4149	151	77	.	.	PUNCT
easat-4149	152	1	9773	9773	NUM
easat-4149	152	2	edelweiss	edelweiss	PROPN
easat-4149	152	3	applied	apply	VERB
easat-4149	152	4	science	science	NOUN
easat-4149	152	5	and	and	CCONJ
easat-4149	152	6	technology	technology	NOUN
easat-4149	152	7	issn	issn	PROPN
easat-4149	152	8	:	:	PUNCT
easat-4149	152	9	2576	2576	NUM
easat-4149	152	10	-	-	SYM
easat-4149	152	11	8484	8484	NUM
easat-4149	152	12	vol	vol	NOUN
easat-4149	152	13	.	.	PROPN
easat-4149	152	14	8	8	NUM
easat-4149	152	15	,	,	PUNCT
easat-4149	152	16	no	no	INTJ
easat-4149	152	17	.	.	NOUN
easat-4149	153	1	6	6	NUM
easat-4149	153	2	:	:	SYM
easat-4149	153	3	9766	9766	NUM
easat-4149	153	4	-	-	SYM
easat-4149	153	5	9777	9777	NUM
easat-4149	153	6	,	,	PUNCT
easat-4149	153	7	2024	2024	NUM
easat-4149	153	8	doi	doi	NOUN
easat-4149	153	9	:	:	PUNCT
easat-4149	153	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	153	11	©	©	PROPN
easat-4149	153	12	2024	2024	NUM
easat-4149	153	13	by	by	ADP
easat-4149	153	14	the	the	DET
easat-4149	153	15	authors	author	NOUN
easat-4149	153	16	;	;	PUNCT
easat-4149	153	17	licensee	licensee	PROPN
easat-4149	153	18	learning	learning	NOUN
easat-4149	153	19	gate	gate	VERB
easat-4149	153	20	the	the	DET
easat-4149	153	21	average	average	ADJ
easat-4149	153	22	score	score	NOUN
easat-4149	153	23	for	for	ADP
easat-4149	153	24	each	each	DET
easat-4149	153	25	service	service	NOUN
easat-4149	153	26	marketing	marketing	NOUN
easat-4149	153	27	determinant	determinant	ADJ
easat-4149	153	28	was	be	AUX
easat-4149	153	29	calculated	calculate	VERB
easat-4149	153	30	using	use	VERB
easat-4149	153	31	the	the	DET
easat-4149	153	32	formula	formula	NOUN
easat-4149	153	33	:	:	PUNCT
easat-4149	153	34	m	m	VERB
easat-4149	153	35	w	w	PROPN
easat-4149	153	36	w	w	PROPN
easat-4149	153	37	m	m	VERB
easat-4149	154	1	i	i	PRON
easat-4149	155	1	ij	ij	INTJ
easat-4149	155	2	i	i	PRON
easat-4149	155	3			X
easat-4149	156	1	=	=	ADJ
easat-4149	156	2	=	=	SYM
easat-4149	156	3	1	1	NUM
easat-4149	156	4	,	,	PUNCT
easat-4149	156	5	(	(	PUNCT
easat-4149	156	6	5	5	NUM
easat-4149	156	7	)	)	PUNCT
easat-4149	156	8	where	where	SCONJ
easat-4149	156	9	,	,	PUNCT
easat-4149	156	10	wi	wi	PROPN
easat-4149	156	11	is	be	AUX
easat-4149	156	12	the	the	DET
easat-4149	156	13	average	average	ADJ
easat-4149	156	14	significance	significance	NOUN
easat-4149	156	15	score	score	NOUN
easat-4149	156	16	for	for	ADP
easat-4149	156	17	the	the	DET
easat-4149	156	18	i	i	PROPN
easat-4149	156	19	-	-	PUNCT
easat-4149	156	20	th	th	X
easat-4149	156	21	determinant	determinant	ADJ
easat-4149	156	22	,	,	PUNCT
easat-4149	156	23	based	base	VERB
easat-4149	156	24	on	on	ADP
easat-4149	156	25	evaluations	evaluation	NOUN
easat-4149	156	26	from	from	ADP
easat-4149	156	27	all	all	DET
easat-4149	156	28	experts	expert	NOUN
easat-4149	156	29	,	,	PUNCT
easat-4149	156	30	wij	wij	PROPN
easat-4149	156	31	is	be	AUX
easat-4149	156	32	the	the	DET
easat-4149	156	33	relative	relative	ADJ
easat-4149	156	34	significance	significance	NOUN
easat-4149	156	35	of	of	ADP
easat-4149	156	36	the	the	DET
easat-4149	156	37	i	i	PROPN
easat-4149	156	38	-	-	PUNCT
easat-4149	156	39	th	th	X
easat-4149	156	40	determinant	determinant	ADJ
easat-4149	156	41	as	as	SCONJ
easat-4149	156	42	assessed	assess	VERB
easat-4149	156	43	by	by	ADP
easat-4149	156	44	the	the	DET
easat-4149	156	45	j	j	PROPN
easat-4149	156	46	-	-	PUNCT
easat-4149	156	47	th	th	PROPN
easat-4149	156	48	expert	expert	NOUN
easat-4149	156	49	,	,	PUNCT
easat-4149	156	50	m	m	VERB
easat-4149	156	51	is	be	AUX
easat-4149	156	52	the	the	DET
easat-4149	156	53	total	total	ADJ
easat-4149	156	54	number	number	NOUN
easat-4149	156	55	of	of	ADP
easat-4149	156	56	experts	expert	NOUN
easat-4149	156	57	.	.	PUNCT
easat-4149	157	1	this	this	DET
easat-4149	157	2	formula	formula	NOUN
easat-4149	157	3	enables	enable	VERB
easat-4149	157	4	the	the	DET
easat-4149	157	5	aggregation	aggregation	NOUN
easat-4149	157	6	of	of	ADP
easat-4149	157	7	expert	expert	NOUN
easat-4149	157	8	evaluations	evaluation	NOUN
easat-4149	157	9	to	to	PART
easat-4149	157	10	determine	determine	VERB
easat-4149	157	11	the	the	DET
easat-4149	157	12	overall	overall	ADJ
easat-4149	157	13	significance	significance	NOUN
easat-4149	157	14	of	of	ADP
easat-4149	157	15	each	each	DET
easat-4149	157	16	determinant	determinant	ADJ
easat-4149	157	17	in	in	ADP
easat-4149	157	18	the	the	DET
easat-4149	157	19	context	context	NOUN
easat-4149	157	20	of	of	ADP
easat-4149	157	21	service	service	NOUN
easat-4149	157	22	marketing	marketing	NOUN
easat-4149	157	23	.	.	PUNCT
easat-4149	158	1	a	a	DET
easat-4149	158	2	lower	low	ADJ
easat-4149	158	3	wi	wi	PROPN
easat-4149	158	4	value	value	NOUN
easat-4149	158	5	indicates	indicate	VERB
easat-4149	158	6	a	a	DET
easat-4149	158	7	higher	high	ADJ
easat-4149	158	8	influence	influence	NOUN
easat-4149	158	9	of	of	ADP
easat-4149	158	10	the	the	DET
easat-4149	158	11	determinant	determinant	ADJ
easat-4149	158	12	on	on	ADP
easat-4149	158	13	service	service	NOUN
easat-4149	158	14	marketing	marketing	NOUN
easat-4149	158	15	.	.	PUNCT
easat-4149	159	1	the	the	DET
easat-4149	159	2	results	result	NOUN
easat-4149	159	3	of	of	ADP
easat-4149	159	4	the	the	DET
easat-4149	159	5	relative	relative	ADJ
easat-4149	159	6	significance	significance	NOUN
easat-4149	159	7	calculations	calculation	NOUN
easat-4149	159	8	for	for	ADP
easat-4149	159	9	service	service	NOUN
easat-4149	159	10	marketing	marketing	NOUN
easat-4149	159	11	determinants	determinant	NOUN
easat-4149	159	12	are	be	AUX
easat-4149	159	13	summarized	summarize	VERB
easat-4149	159	14	in	in	ADP
easat-4149	159	15	table	table	NOUN
easat-4149	159	16	4	4	NUM
easat-4149	159	17	.	.	PUNCT
easat-4149	159	18	table	table	NOUN
easat-4149	159	19	4	4	NUM
easat-4149	159	20	.	.	PUNCT
easat-4149	159	21	relative	relative	ADJ
easat-4149	159	22	significance	significance	NOUN
easat-4149	159	23	of	of	ADP
easat-4149	159	24	service	service	NOUN
easat-4149	159	25	marketing	marketing	NOUN
easat-4149	159	26	determinants	determinant	NOUN
easat-4149	159	27	for	for	ADP
easat-4149	159	28	each	each	DET
easat-4149	159	29	expert	expert	NOUN
easat-4149	159	30	.	.	PUNCT
easat-4149	160	1	expert	expert	PROPN
easat-4149	160	2	wij(d	wij(d	PROPN
easat-4149	160	3	)	)	PUNCT
easat-4149	160	4	wij(e	wij(e	NOUN
easat-4149	160	5	)	)	PUNCT
easat-4149	160	6	wij(o	wij(o	NOUN
easat-4149	160	7	)	)	PUNCT
easat-4149	160	8	wij(s	wij(s	PROPN
easat-4149	160	9	)	)	PUNCT
easat-4149	160	10	wij(i	wij(i	NOUN
easat-4149	160	11	)	)	PUNCT
easat-4149	160	12	wij(в	wij(в	PROPN
easat-4149	160	13	)	)	PUNCT
easat-4149	160	14	wij(br	wij(br	PROPN
easat-4149	160	15	)	)	PUNCT
easat-4149	161	1			X
easat-4149	161	2	0.8	0.8	NUM
easat-4149	161	3	1.0	1.0	NUM
easat-4149	161	4	1.1	1.1	NUM
easat-4149	161	5	1.3	1.3	NUM
easat-4149	161	6	1.7	1.7	NUM
easat-4149	161	7	1.8	1.8	NUM
easat-4149	161	8	2.3	2.3	NUM
easat-4149	161	9	5	5	NUM
easat-4149	161	10	.	.	PUNCT
easat-4149	162	1	the	the	DET
easat-4149	162	2	impact	impact	NOUN
easat-4149	162	3	of	of	ADP
easat-4149	162	4	service	service	NOUN
easat-4149	162	5	marketing	marketing	NOUN
easat-4149	162	6	determinants	determinant	NOUN
easat-4149	162	7	was	be	AUX
easat-4149	162	8	assessed	assess	VERB
easat-4149	162	9	using	use	VERB
easat-4149	162	10	the	the	DET
easat-4149	162	11	paired	pair	VERB
easat-4149	162	12	comparison	comparison	NOUN
easat-4149	162	13	method	method	NOUN
easat-4149	162	14	.	.	PUNCT
easat-4149	163	1	experts	expert	NOUN
easat-4149	163	2	conducted	conduct	VERB
easat-4149	163	3	pairwise	pairwise	NOUN
easat-4149	163	4	comparisons	comparison	NOUN
easat-4149	163	5	of	of	ADP
easat-4149	163	6	determinants	determinant	NOUN
easat-4149	163	7	,	,	PUNCT
easat-4149	163	8	selecting	select	VERB
easat-4149	163	9	the	the	DET
easat-4149	163	10	most	most	ADV
easat-4149	163	11	influential	influential	ADJ
easat-4149	163	12	ones	one	NOUN
easat-4149	163	13	.	.	PUNCT
easat-4149	164	1	each	each	DET
easat-4149	164	2	expert	expert	NOUN
easat-4149	164	3	completed	complete	VERB
easat-4149	164	4	a	a	DET
easat-4149	164	5	preference	preference	NOUN
easat-4149	164	6	matrix	matrix	NOUN
easat-4149	164	7	,	,	PUNCT
easat-4149	164	8	and	and	CCONJ
easat-4149	164	9	the	the	DET
easat-4149	164	10	obtained	obtain	VERB
easat-4149	164	11	individual	individual	ADJ
easat-4149	164	12	preferences	preference	NOUN
easat-4149	164	13	were	be	AUX
easat-4149	164	14	averaged	average	VERB
easat-4149	164	15	,	,	PUNCT
easat-4149	164	16	taking	take	VERB
easat-4149	164	17	into	into	ADP
easat-4149	164	18	account	account	NOUN
easat-4149	164	19	the	the	DET
easat-4149	164	20	opinions	opinion	NOUN
easat-4149	164	21	of	of	ADP
easat-4149	164	22	all	all	DET
easat-4149	164	23	experts	expert	NOUN
easat-4149	164	24	.	.	PUNCT
easat-4149	165	1	the	the	DET
easat-4149	165	2	results	result	NOUN
easat-4149	165	3	of	of	ADP
easat-4149	165	4	the	the	DET
easat-4149	165	5	paired	pair	VERB
easat-4149	165	6	comparison	comparison	NOUN
easat-4149	165	7	confirmed	confirm	VERB
easat-4149	165	8	the	the	DET
easat-4149	165	9	priority	priority	NOUN
easat-4149	165	10	of	of	ADP
easat-4149	165	11	digital	digital	ADJ
easat-4149	165	12	technologies	technology	NOUN
easat-4149	165	13	in	in	ADP
easat-4149	165	14	service	service	NOUN
easat-4149	165	15	marketing	marketing	NOUN
easat-4149	165	16	,	,	PUNCT
easat-4149	165	17	emotional	emotional	ADJ
easat-4149	165	18	intelligence	intelligence	NOUN
easat-4149	165	19	,	,	PUNCT
easat-4149	165	20	organizational	organizational	ADJ
easat-4149	165	21	culture	culture	NOUN
easat-4149	165	22	,	,	PUNCT
easat-4149	165	23	and	and	CCONJ
easat-4149	165	24	corporate	corporate	ADJ
easat-4149	165	25	social	social	ADJ
easat-4149	165	26	responsibility	responsibility	NOUN
easat-4149	165	27	.	.	PUNCT
easat-4149	166	1	6	6	X
easat-4149	166	2	.	.	X
easat-4149	166	3	the	the	DET
easat-4149	166	4	procedure	procedure	NOUN
easat-4149	166	5	for	for	ADP
easat-4149	166	6	scaling	scale	VERB
easat-4149	166	7	expert	expert	NOUN
easat-4149	166	8	evaluations	evaluation	NOUN
easat-4149	166	9	involves	involve	VERB
easat-4149	166	10	converting	convert	VERB
easat-4149	166	11	the	the	DET
easat-4149	166	12	ratios	ratio	NOUN
easat-4149	166	13	ρij	ρij	VERB
easat-4149	166	14	into	into	ADP
easat-4149	166	15	expected	expect	VERB
easat-4149	166	16	values	value	NOUN
easat-4149	167	1	zij	zij	PROPN
easat-4149	167	2	using	use	VERB
easat-4149	167	3	a	a	DET
easat-4149	167	4	normalized	normalize	VERB
easat-4149	167	5	normal	normal	ADJ
easat-4149	167	6	distribution	distribution	NOUN
easat-4149	167	7	table	table	NOUN
easat-4149	167	8	.	.	PUNCT
easat-4149	168	1	for	for	ADP
easat-4149	168	2	this	this	DET
easat-4149	168	3	purpose	purpose	NOUN
easat-4149	168	4	,	,	PUNCT
easat-4149	168	5	a	a	DET
easat-4149	168	6	z	z	NOUN
easat-4149	168	7	-	-	PUNCT
easat-4149	168	8	matrix	matrix	NOUN
easat-4149	168	9	was	be	AUX
easat-4149	168	10	constructed	construct	VERB
easat-4149	168	11	(	(	PUNCT
easat-4149	168	12	table	table	NOUN
easat-4149	168	13	5	5	NUM
easat-4149	168	14	)	)	PUNCT
easat-4149	168	15	.	.	PUNCT
easat-4149	169	1	table	table	NOUN
easat-4149	169	2	5	5	NUM
easat-4149	169	3	.	.	PUNCT
easat-4149	170	1	z	z	NOUN
easat-4149	170	2	-	-	NOUN
easat-4149	170	3	matrix	matrix	NOUN
easat-4149	170	4	:	:	PUNCT
easat-4149	170	5	primary	primary	ADJ
easat-4149	170	6	transformation	transformation	NOUN
easat-4149	170	7	determ	determ	NOUN
easat-4149	170	8	inant	inant	PROPN
easat-4149	171	1	i	i	PRON
easat-4149	171	2	determinant	determinant	VERB
easat-4149	171	3	j	j	PROPN
easat-4149	171	4	sum	sum	PROPN
easat-4149	171	5	average	average	NOUN
easat-4149	171	6	z	z	PROPN
easat-4149	171	7	t	t	PROPN
easat-4149	172	1	k	k	NOUN
easat-4149	173	1	i	i	PRON
easat-4149	173	2	s	s	VERB
easat-4149	173	3	у	у	PROPN
easat-4149	173	4	n	n	NUM
easat-4149	173	5	p	p	PROPN
easat-4149	173	6	t	t	PROPN
easat-4149	173	7	0	0	NUM
easat-4149	173	8	0.524	0.524	NUM
easat-4149	173	9	0.524	0.524	NUM
easat-4149	173	10	1.282	1.282	NUM
easat-4149	173	11	0.842	0.842	NUM
easat-4149	173	12	0.842	0.842	NUM
easat-4149	173	13	1.282	1.282	NUM
easat-4149	173	14	5.295	5.295	NUM
easat-4149	173	15	0.765	0.765	NUM
easat-4149	173	16	k	k	PROPN
easat-4149	173	17	-0.524	-0.524	PROPN
easat-4149	173	18	0	0	NUM
easat-4149	173	19	0.842	0.842	NUM
easat-4149	173	20	0.253	0.253	NUM
easat-4149	173	21	0.842	0.842	NUM
easat-4149	173	22	0.524	0.524	NUM
easat-4149	173	23	1.282	1.282	NUM
easat-4149	173	24	3.218	3.218	NUM
easat-4149	173	25	0.465	0.465	NUM
easat-4149	174	1	i	i	PRON
easat-4149	174	2	-0.524	-0.524	VERB
easat-4149	175	1	-0.842	-0.842	PUNCT
easat-4149	175	2	0	0	NUM
easat-4149	176	1	0.253	0.253	NUM
easat-4149	176	2	1.282	1.282	NUM
easat-4149	176	3	0.842	0.842	NUM
easat-4149	176	4	2.000	2.000	NUM
easat-4149	176	5	3.010	3.010	NUM
easat-4149	176	6	0.432	0.432	NUM
easat-4149	176	7	s	s	PART
easat-4149	176	8	-1.282	-1.282	PUNCT
easat-4149	176	9	-0.253	-0.253	PUNCT
easat-4149	176	10	-0.253	-0.253	NUM
easat-4149	176	11	0	0	NUM
easat-4149	176	12	0.842	0.842	NUM
easat-4149	176	13	1.282	1.282	NUM
easat-4149	176	14	1.282	1.282	NUM
easat-4149	176	15	1.616	1.616	NUM
easat-4149	176	16	0.212	0.212	NUM
easat-4149	176	17	у	у	PROPN
easat-4149	176	18	-0.842	-0.842	NOUN
easat-4149	176	19	-0.842	-0.842	NOUN
easat-4149	176	20	-1.282	-1.282	NUM
easat-4149	176	21	-0.842	-0.842	NOUN
easat-4149	176	22	0	0	NUM
easat-4149	176	23	0.524	0.524	NUM
easat-4149	176	24	0.524	0.524	NUM
easat-4149	176	25	-2.758	-2.758	PROPN
easat-4149	176	26	-0.345	-0.345	PROPN
easat-4149	176	27	n	n	CCONJ
easat-4149	176	28	-1.030	-1.030	NUM
easat-4149	176	29	-0.524	-0.524	PROPN
easat-4149	176	30	-0.842	-0.842	PUNCT
easat-4149	176	31	-1.282	-1.282	PUNCT
easat-4149	177	1	-1.282	-1.282	NOUN
easat-4149	177	2	0	0	NUM
easat-4149	177	3	1.282	1.282	NUM
easat-4149	177	4	-3.489	-3.489	NOUN
easat-4149	177	5	-0.487	-0.487	NOUN
easat-4149	178	1	p	p	X
easat-4149	178	2	-1.282	-1.282	X
easat-4149	178	3	-0.842	-0.842	NOUN
easat-4149	178	4	-2.000	-2.000	PUNCT
easat-4149	179	1	-1.282	-1.282	PUNCT
easat-4149	179	2	-0.524	-0.524	INTJ
easat-4149	179	3	-1.282	-1.282	PUNCT
easat-4149	179	4	0	0	NUM
easat-4149	179	5	-7.211	-7.211	PRON
easat-4149	179	6	-1.021	-1.021	NOUN
easat-4149	179	7	figure	figure	NOUN
easat-4149	179	8	2	2	NUM
easat-4149	179	9	illustrates	illustrate	VERB
easat-4149	179	10	the	the	DET
easat-4149	179	11	distribution	distribution	NOUN
easat-4149	179	12	of	of	ADP
easat-4149	179	13	numerical	numerical	ADJ
easat-4149	179	14	values	value	NOUN
easat-4149	179	15	for	for	ADP
easat-4149	179	16	the	the	DET
easat-4149	179	17	scaled	scale	VERB
easat-4149	179	18	assessments	assessment	NOUN
easat-4149	179	19	of	of	ADP
easat-4149	179	20	service	service	NOUN
easat-4149	179	21	marketing	marketing	NOUN
easat-4149	179	22	determinants	determinant	NOUN
easat-4149	179	23	,	,	PUNCT
easat-4149	179	24	which	which	PRON
easat-4149	179	25	confirm	confirm	VERB
easat-4149	179	26	the	the	DET
easat-4149	179	27	previous	previous	ADJ
easat-4149	179	28	calculations	calculation	NOUN
easat-4149	179	29	.	.	PUNCT
easat-4149	180	1	9774	9774	NUM
easat-4149	180	2	edelweiss	edelweiss	PROPN
easat-4149	180	3	applied	apply	VERB
easat-4149	180	4	science	science	NOUN
easat-4149	180	5	and	and	CCONJ
easat-4149	180	6	technology	technology	NOUN
easat-4149	180	7	issn	issn	PROPN
easat-4149	180	8	:	:	PUNCT
easat-4149	180	9	2576	2576	NUM
easat-4149	180	10	-	-	SYM
easat-4149	180	11	8484	8484	NUM
easat-4149	180	12	vol	vol	NOUN
easat-4149	180	13	.	.	PROPN
easat-4149	180	14	8	8	NUM
easat-4149	180	15	,	,	PUNCT
easat-4149	180	16	no	no	INTJ
easat-4149	180	17	.	.	NOUN
easat-4149	181	1	6	6	NUM
easat-4149	181	2	:	:	SYM
easat-4149	181	3	9766	9766	NUM
easat-4149	181	4	-	-	SYM
easat-4149	181	5	9777	9777	NUM
easat-4149	181	6	,	,	PUNCT
easat-4149	181	7	2024	2024	NUM
easat-4149	181	8	doi	doi	NOUN
easat-4149	181	9	:	:	PUNCT
easat-4149	181	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	181	11	©	©	PROPN
easat-4149	181	12	2024	2024	NUM
easat-4149	181	13	by	by	ADP
easat-4149	181	14	the	the	DET
easat-4149	181	15	authors	author	NOUN
easat-4149	181	16	;	;	PUNCT
easat-4149	181	17	licensee	licensee	PROPN
easat-4149	181	18	learning	learn	VERB
easat-4149	181	19	gate	gate	NOUN
easat-4149	181	20	figure	figure	NOUN
easat-4149	181	21	2	2	NUM
easat-4149	181	22	.	.	PUNCT
easat-4149	182	1	distribution	distribution	NOUN
easat-4149	182	2	of	of	ADP
easat-4149	182	3	numerical	numerical	ADJ
easat-4149	182	4	values	value	NOUN
easat-4149	182	5	of	of	ADP
easat-4149	182	6	scaled	scale	VERB
easat-4149	182	7	assessments	assessment	NOUN
easat-4149	182	8	for	for	ADP
easat-4149	182	9	service	service	NOUN
easat-4149	182	10	marketing	marketing	NOUN
easat-4149	182	11	determinants	determinant	NOUN
easat-4149	182	12	.	.	PUNCT
easat-4149	183	1	7	7	X
easat-4149	183	2	.	.	X
easat-4149	183	3	consistency	consistency	NOUN
easat-4149	183	4	of	of	ADP
easat-4149	183	5	expert	expert	NOUN
easat-4149	183	6	opinions	opinion	NOUN
easat-4149	183	7	was	be	AUX
easat-4149	183	8	determined	determine	VERB
easat-4149	183	9	using	use	VERB
easat-4149	183	10	the	the	DET
easat-4149	183	11	concordance	concordance	NOUN
easat-4149	183	12	coefficient	coefficient	NOUN
easat-4149	183	13	w	w	ADP
easat-4149	183	14	based	base	VERB
easat-4149	183	15	on	on	ADP
easat-4149	183	16	kendall	kendall	PROPN
easat-4149	183	17	's	's	PART
easat-4149	183	18	formula	formula	NOUN
easat-4149	183	19	:	:	PUNCT
easat-4149	183	20	)	)	PUNCT
easat-4149	183	21	(	(	PUNCT
easat-4149	183	22	12	12	NUM
easat-4149	183	23	32	32	NUM
easat-4149	183	24	nnm	nnm	NOUN
easat-4149	183	25	s	s	NOUN
easat-4149	183	26	w	w	NOUN
easat-4149	183	27	−	−	PROPN
easat-4149	183	28			NOUN
easat-4149	183	29	=	=	PRON
easat-4149	183	30	,	,	PUNCT
easat-4149	183	31	(	(	PUNCT
easat-4149	183	32	6	6	NUM
easat-4149	183	33	)	)	PUNCT
easat-4149	183	34	where	where	SCONJ
easat-4149	183	35	,	,	PUNCT
easat-4149	183	36	s	s	VERB
easat-4149	183	37	is	be	AUX
easat-4149	183	38	the	the	DET
easat-4149	183	39	sum	sum	NOUN
easat-4149	183	40	of	of	ADP
easat-4149	183	41	squared	square	VERB
easat-4149	183	42	deviations	deviation	NOUN
easat-4149	183	43	,	,	PUNCT
easat-4149	183	44	m	m	VERB
easat-4149	183	45	is	be	AUX
easat-4149	183	46	the	the	DET
easat-4149	183	47	number	number	NOUN
easat-4149	183	48	of	of	ADP
easat-4149	183	49	experts	expert	NOUN
easat-4149	183	50	,	,	PUNCT
easat-4149	183	51	n	n	X
easat-4149	183	52	is	be	AUX
easat-4149	183	53	the	the	DET
easat-4149	183	54	number	number	NOUN
easat-4149	183	55	of	of	ADP
easat-4149	183	56	evaluated	evaluated	ADJ
easat-4149	183	57	determinants	determinant	NOUN
easat-4149	183	58	.	.	PUNCT
easat-4149	184	1	thus	thus	ADV
easat-4149	184	2	,	,	PUNCT
easat-4149	184	3	when	when	SCONJ
easat-4149	184	4	evaluating	evaluate	VERB
easat-4149	184	5	the	the	DET
easat-4149	184	6	significance	significance	NOUN
easat-4149	184	7	of	of	ADP
easat-4149	184	8	the	the	DET
easat-4149	184	9	concordance	concordance	NOUN
easat-4149	184	10	coefficient	coefficient	NOUN
easat-4149	184	11	,	,	PUNCT
easat-4149	184	12	the	the	DET
easat-4149	184	13			NOUN
easat-4149	184	14	2	2	NUM
easat-4149	184	15	criterion	criterion	NOUN
easat-4149	184	16	was	be	AUX
easat-4149	184	17	applied	apply	VERB
easat-4149	184	18	.	.	PUNCT
easat-4149	185	1	the	the	DET
easat-4149	185	2	value	value	NOUN
easat-4149	185	3	mm	mm	NOUN
easat-4149	185	4	·	·	SYM
easat-4149	185	5	w(n-1	w(n-1	X
easat-4149	185	6	)	)	PUNCT
easat-4149	185	7	follows	follow	VERB
easat-4149	185	8	a	a	DET
easat-4149	185	9			NOUN
easat-4149	185	10	2	2	NUM
easat-4149	185	11	-distribution	-distribution	NOUN
easat-4149	185	12	with	with	ADP
easat-4149	185	13	ν	ν	NOUN
easat-4149	185	14	=	=	SYM
easat-4149	185	15	n−1	n−1	ADJ
easat-4149	185	16	degrees	degree	NOUN
easat-4149	185	17	of	of	ADP
easat-4149	185	18	freedom	freedom	NOUN
easat-4149	185	19	.	.	PUNCT
easat-4149	186	1	the	the	DET
easat-4149	186	2			NOUN
easat-4149	186	3	2	2	NUM
easat-4149	186	4	-distribution	-distribution	NOUN
easat-4149	186	5	is	be	AUX
easat-4149	186	6	calculated	calculate	VERB
easat-4149	186	7	as	as	ADP
easat-4149	186	8	:	:	PUNCT
easat-4149	186	9	)	)	PUNCT
easat-4149	186	10	1	1	NUM
easat-4149	186	11	(	(	PUNCT
easat-4149	186	12	12	12	NUM
easat-4149	186	13	1	1	NUM
easat-4149	186	14	2	2	NUM
easat-4149	186	15	+	+	NOUN
easat-4149	186	16			X
easat-4149	186	17	=	=	SYM
easat-4149	186	18	nnm	nnm	NOUN
easat-4149	186	19	s	s	NOUN
easat-4149	186	20			NOUN
easat-4149	186	21	,	,	PUNCT
easat-4149	186	22	(	(	PUNCT
easat-4149	186	23	7	7	X
easat-4149	186	24	)	)	PUNCT
easat-4149	186	25	the	the	DET
easat-4149	186	26	calculated	calculate	VERB
easat-4149	186	27	value	value	NOUN
easat-4149	186	28			NOUN
easat-4149	186	29	2	2	NUM
easat-4149	187	1	=	=	SYM
easat-4149	187	2	27.43	27.43	NUM
easat-4149	187	3	exceeds	exceed	VERB
easat-4149	187	4	the	the	DET
easat-4149	187	5	critical	critical	ADJ
easat-4149	187	6	table	table	NOUN
easat-4149	187	7	value	value	NOUN
easat-4149	187	8			NOUN
easat-4149	187	9	2	2	NUM
easat-4149	187	10	=	=	SYM
easat-4149	187	11	1.635	1.635	NUM
easat-4149	187	12	with	with	ADP
easat-4149	187	13	degrees	degree	NOUN
easat-4149	187	14	of	of	ADP
easat-4149	187	15	freedom	freedom	NOUN
easat-4149	187	16	ν=6	ν=6	PROPN
easat-4149	187	17	and	and	CCONJ
easat-4149	187	18	a	a	DET
easat-4149	187	19	confidence	confidence	NOUN
easat-4149	187	20	level	level	NOUN
easat-4149	187	21	of	of	ADP
easat-4149	187	22			NOUN
easat-4149	187	23	=	=	NOUN
easat-4149	187	24	0.95	0.95	NUM
easat-4149	187	25	.	.	PUNCT
easat-4149	188	1	the	the	DET
easat-4149	188	2	calculation	calculation	NOUN
easat-4149	188	3	of	of	ADP
easat-4149	188	4	the	the	DET
easat-4149	188	5			NOUN
easat-4149	188	6	2	2	NUM
easat-4149	188	7	-criterion	-criterion	NOUN
easat-4149	188	8	confirms	confirm	VERB
easat-4149	188	9	the	the	DET
easat-4149	188	10	significance	significance	NOUN
easat-4149	188	11	of	of	ADP
easat-4149	188	12	the	the	DET
easat-4149	188	13	concordance	concordance	NOUN
easat-4149	188	14	coefficient	coefficient	NOUN
easat-4149	188	15	.	.	PUNCT
easat-4149	189	1	the	the	DET
easat-4149	189	2	evaluation	evaluation	NOUN
easat-4149	189	3	of	of	ADP
easat-4149	189	4	expert	expert	ADJ
easat-4149	189	5	opinion	opinion	NOUN
easat-4149	189	6	consistency	consistency	NOUN
easat-4149	189	7	using	use	VERB
easat-4149	189	8	kendall	kendall	PROPN
easat-4149	189	9	's	's	PART
easat-4149	189	10	rank	rank	NOUN
easat-4149	189	11	correlation	correlation	NOUN
easat-4149	189	12	coefficient	coefficient	NOUN
easat-4149	189	13	revealed	reveal	VERB
easat-4149	189	14	the	the	DET
easat-4149	189	15	highest	high	ADJ
easat-4149	189	16	degree	degree	NOUN
easat-4149	189	17	of	of	ADP
easat-4149	189	18	agreement	agreement	NOUN
easat-4149	189	19	between	between	ADP
easat-4149	189	20	the	the	DET
easat-4149	189	21	3rd	3rd	ADJ
easat-4149	189	22	and	and	CCONJ
easat-4149	189	23	9th	9th	ADJ
easat-4149	189	24	experts	expert	NOUN
easat-4149	189	25	(	(	PUNCT
easat-4149	189	26	τ=0.905	τ=0.905	NUM
easat-4149	189	27	)	)	PUNCT
easat-4149	189	28	.	.	PUNCT
easat-4149	190	1	overall	overall	ADV
easat-4149	190	2	,	,	PUNCT
easat-4149	190	3	the	the	DET
easat-4149	190	4	experts	expert	NOUN
easat-4149	190	5	demonstrated	demonstrate	VERB
easat-4149	190	6	a	a	DET
easat-4149	190	7	sufficient	sufficient	ADJ
easat-4149	190	8	level	level	NOUN
easat-4149	190	9	of	of	ADP
easat-4149	190	10	agreement	agreement	NOUN
easat-4149	190	11	,	,	PUNCT
easat-4149	190	12	as	as	SCONJ
easat-4149	190	13	evidenced	evidence	VERB
easat-4149	190	14	by	by	ADP
easat-4149	190	15	the	the	DET
easat-4149	190	16	calculated	calculate	VERB
easat-4149	190	17	coefficients	coefficient	NOUN
easat-4149	190	18	.	.	PUNCT
easat-4149	191	1	in	in	ADP
easat-4149	191	2	our	our	PRON
easat-4149	191	3	opinion	opinion	NOUN
easat-4149	191	4	,	,	PUNCT
easat-4149	191	5	the	the	DET
easat-4149	191	6	expert	expert	NOUN
easat-4149	191	7	evaluation	evaluation	NOUN
easat-4149	191	8	method	method	NOUN
easat-4149	191	9	is	be	AUX
easat-4149	191	10	the	the	DET
easat-4149	191	11	most	most	ADV
easat-4149	191	12	accurate	accurate	ADJ
easat-4149	191	13	for	for	ADP
easat-4149	191	14	forecasting	forecast	VERB
easat-4149	191	15	service	service	NOUN
easat-4149	191	16	marketing	marketing	NOUN
easat-4149	191	17	determinants	determinant	NOUN
easat-4149	191	18	,	,	PUNCT
easat-4149	191	19	as	as	SCONJ
easat-4149	191	20	it	it	PRON
easat-4149	191	21	employs	employ	VERB
easat-4149	191	22	a	a	DET
easat-4149	191	23	robust	robust	ADJ
easat-4149	191	24	analytical	analytical	ADJ
easat-4149	191	25	framework	framework	NOUN
easat-4149	191	26	.	.	PUNCT
easat-4149	192	1	the	the	DET
easat-4149	192	2	obtained	obtain	VERB
easat-4149	192	3	results	result	NOUN
easat-4149	192	4	will	will	AUX
easat-4149	192	5	help	help	VERB
easat-4149	192	6	formulate	formulate	VERB
easat-4149	192	7	directions	direction	NOUN
easat-4149	192	8	for	for	ADP
easat-4149	192	9	improving	improve	VERB
easat-4149	192	10	service	service	NOUN
easat-4149	192	11	marketing	marketing	NOUN
easat-4149	192	12	practices	practice	NOUN
easat-4149	192	13	.	.	PUNCT
easat-4149	193	1	5	5	X
easat-4149	193	2	.	.	X
easat-4149	193	3	conclusion	conclusion	VERB
easat-4149	193	4	the	the	DET
easat-4149	193	5	forecasting	forecasting	NOUN
easat-4149	193	6	of	of	ADP
easat-4149	193	7	service	service	NOUN
easat-4149	193	8	marketing	marketing	NOUN
easat-4149	193	9	determinants	determinant	NOUN
easat-4149	193	10	has	have	AUX
easat-4149	193	11	resulted	result	VERB
easat-4149	193	12	in	in	ADP
easat-4149	193	13	the	the	DET
easat-4149	193	14	following	follow	VERB
easat-4149	193	15	key	key	ADJ
easat-4149	193	16	insights	insight	NOUN
easat-4149	193	17	.	.	PUNCT
easat-4149	194	1	0.765	0.765	NUM
easat-4149	194	2	0.465	0.465	NUM
easat-4149	194	3	0.432	0.432	NUM
easat-4149	194	4	0.212	0.212	NUM
easat-4149	194	5	-0.345	-0.345	X
easat-4149	194	6	-0.487	-0.487	NOUN
easat-4149	194	7	-1.021	-1.021	NOUN
easat-4149	194	8	-1.5	-1.5	NOUN
easat-4149	194	9	-1	-1	PUNCT
easat-4149	195	1	-0.5	-0.5	X
easat-4149	195	2	0	0	NUM
easat-4149	195	3	0.5	0.5	NUM
easat-4149	195	4	1	1	NUM
easat-4149	195	5	d	d	NOUN
easat-4149	195	6	e	e	NOUN
easat-4149	195	7	o	o	NOUN
easat-4149	195	8	s	s	VERB
easat-4149	195	9	i	i	PRON
easat-4149	195	10	в	в	PROPN
easat-4149	195	11	br	br	PROPN
easat-4149	195	12	factors	factor	NOUN
easat-4149	195	13	average	average	ADJ
easat-4149	195	14	z	z	NOUN
easat-4149	195	15	)	)	PUNCT
easat-4149	195	16	(	(	PUNCT
easat-4149	195	17	46,0	46,0	NUM
easat-4149	195	18	7710	7710	NUM
easat-4149	195	19	128012	128012	NUM
easat-4149	195	20	32	32	NUM
easat-4149	195	21	=	=	NOUN
easat-4149	195	22	−	−	NOUN
easat-4149	195	23			NOUN
easat-4149	195	24	=	=	NOUN
easat-4149	195	25	w	w	PROPN
easat-4149	195	26	9775	9775	NUM
easat-4149	195	27	edelweiss	edelweiss	PROPN
easat-4149	195	28	applied	apply	VERB
easat-4149	195	29	science	science	NOUN
easat-4149	195	30	and	and	CCONJ
easat-4149	195	31	technology	technology	NOUN
easat-4149	195	32	issn	issn	PROPN
easat-4149	195	33	:	:	PUNCT
easat-4149	195	34	2576	2576	NUM
easat-4149	195	35	-	-	SYM
easat-4149	195	36	8484	8484	NUM
easat-4149	195	37	vol	vol	NOUN
easat-4149	195	38	.	.	PROPN
easat-4149	195	39	8	8	NUM
easat-4149	195	40	,	,	PUNCT
easat-4149	195	41	no	no	INTJ
easat-4149	195	42	.	.	NOUN
easat-4149	196	1	6	6	NUM
easat-4149	196	2	:	:	SYM
easat-4149	196	3	9766	9766	NUM
easat-4149	196	4	-	-	SYM
easat-4149	196	5	9777	9777	NUM
easat-4149	196	6	,	,	PUNCT
easat-4149	196	7	2024	2024	NUM
easat-4149	196	8	doi	doi	NOUN
easat-4149	196	9	:	:	PUNCT
easat-4149	196	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	196	11	©	©	PROPN
easat-4149	196	12	2024	2024	NUM
easat-4149	196	13	by	by	ADP
easat-4149	196	14	the	the	DET
easat-4149	196	15	authors	author	NOUN
easat-4149	196	16	;	;	PUNCT
easat-4149	196	17	licensee	licensee	PROPN
easat-4149	196	18	learning	learning	NOUN
easat-4149	196	19	gate	gate	PROPN
easat-4149	196	20	digital	digital	PROPN
easat-4149	196	21	technologies	technology	NOUN
easat-4149	196	22	were	be	AUX
easat-4149	196	23	identified	identify	VERB
easat-4149	196	24	by	by	ADP
easat-4149	196	25	experts	expert	NOUN
easat-4149	196	26	as	as	ADP
easat-4149	196	27	the	the	DET
easat-4149	196	28	most	most	ADV
easat-4149	196	29	influential	influential	ADJ
easat-4149	196	30	determinant	determinant	ADJ
easat-4149	196	31	in	in	ADP
easat-4149	196	32	service	service	NOUN
easat-4149	196	33	marketing	marketing	NOUN
easat-4149	196	34	.	.	PUNCT
easat-4149	197	1	this	this	DET
easat-4149	197	2	prioritization	prioritization	NOUN
easat-4149	197	3	reflects	reflect	VERB
easat-4149	197	4	the	the	DET
easat-4149	197	5	ongoing	ongoing	ADJ
easat-4149	197	6	trend	trend	NOUN
easat-4149	197	7	of	of	ADP
easat-4149	197	8	digitalization	digitalization	NOUN
easat-4149	197	9	across	across	ADP
easat-4149	197	10	all	all	DET
easat-4149	197	11	stages	stage	NOUN
easat-4149	197	12	of	of	ADP
easat-4149	197	13	marketing	marketing	NOUN
easat-4149	197	14	activities	activity	NOUN
easat-4149	197	15	in	in	ADP
easat-4149	197	16	the	the	DET
easat-4149	197	17	information	information	NOUN
easat-4149	197	18	-	-	PUNCT
easat-4149	197	19	driven	drive	VERB
easat-4149	197	20	economy	economy	NOUN
easat-4149	197	21	.	.	PUNCT
easat-4149	198	1	digital	digital	ADJ
easat-4149	198	2	marketing	marketing	NOUN
easat-4149	198	3	,	,	PUNCT
easat-4149	198	4	with	with	ADP
easat-4149	198	5	its	its	PRON
easat-4149	198	6	new	new	ADJ
easat-4149	198	7	communication	communication	NOUN
easat-4149	198	8	channels	channel	NOUN
easat-4149	198	9	and	and	CCONJ
easat-4149	198	10	personalized	personalize	VERB
easat-4149	198	11	consumer	consumer	NOUN
easat-4149	198	12	approaches	approach	NOUN
easat-4149	198	13	,	,	PUNCT
easat-4149	198	14	has	have	AUX
easat-4149	198	15	proven	prove	VERB
easat-4149	198	16	to	to	PART
easat-4149	198	17	be	be	AUX
easat-4149	198	18	an	an	DET
easat-4149	198	19	effective	effective	ADJ
easat-4149	198	20	method	method	NOUN
easat-4149	198	21	for	for	ADP
easat-4149	198	22	engaging	engage	VERB
easat-4149	198	23	and	and	CCONJ
easat-4149	198	24	influencing	influence	VERB
easat-4149	198	25	target	target	NOUN
easat-4149	198	26	audiences	audience	NOUN
easat-4149	198	27	.	.	PUNCT
easat-4149	199	1	key	key	ADJ
easat-4149	199	2	digital	digital	ADJ
easat-4149	199	3	marketing	marketing	NOUN
easat-4149	199	4	tools	tool	NOUN
easat-4149	199	5	widely	widely	ADV
easat-4149	199	6	utilized	utilize	VERB
easat-4149	199	7	in	in	ADP
easat-4149	199	8	the	the	DET
easat-4149	199	9	service	service	NOUN
easat-4149	199	10	sector	sector	NOUN
easat-4149	199	11	include	include	VERB
easat-4149	199	12	contextual	contextual	ADJ
easat-4149	199	13	advertising	advertising	NOUN
easat-4149	199	14	,	,	PUNCT
easat-4149	199	15	mobile	mobile	ADJ
easat-4149	199	16	and	and	CCONJ
easat-4149	199	17	viral	viral	ADJ
easat-4149	199	18	marketing	marketing	NOUN
easat-4149	199	19	,	,	PUNCT
easat-4149	199	20	seo	seo	NOUN
easat-4149	199	21	,	,	PUNCT
easat-4149	199	22	big	big	ADJ
easat-4149	199	23	data	datum	NOUN
easat-4149	199	24	,	,	PUNCT
easat-4149	199	25	smm	smm	PROPN
easat-4149	199	26	,	,	PUNCT
easat-4149	199	27	smo	smo	PROPN
easat-4149	199	28	,	,	PUNCT
easat-4149	199	29	rtb	rtb	NOUN
easat-4149	199	30	,	,	PUNCT
easat-4149	199	31	retargeting	retargeting	NOUN
easat-4149	199	32	,	,	PUNCT
easat-4149	199	33	sem	sem	NOUN
easat-4149	199	34	,	,	PUNCT
easat-4149	199	35	promotional	promotional	ADJ
easat-4149	199	36	email	email	NOUN
easat-4149	199	37	campaigns	campaign	NOUN
easat-4149	199	38	,	,	PUNCT
easat-4149	199	39	online	online	ADJ
easat-4149	199	40	ratings	rating	NOUN
easat-4149	199	41	,	,	PUNCT
easat-4149	199	42	web	web	NOUN
easat-4149	199	43	analytics	analytic	NOUN
easat-4149	199	44	,	,	PUNCT
easat-4149	199	45	web	web	NOUN
easat-4149	199	46	conferences	conference	NOUN
easat-4149	199	47	,	,	PUNCT
easat-4149	199	48	sponsorships	sponsorship	NOUN
easat-4149	199	49	,	,	PUNCT
easat-4149	199	50	and	and	CCONJ
easat-4149	199	51	internet	internet	NOUN
easat-4149	199	52	-	-	PUNCT
easat-4149	199	53	based	base	VERB
easat-4149	199	54	sales	sale	NOUN
easat-4149	199	55	promotions	promotion	NOUN
easat-4149	199	56	.	.	PUNCT
easat-4149	200	1	by	by	ADP
easat-4149	200	2	adopting	adopt	VERB
easat-4149	200	3	digital	digital	ADJ
easat-4149	200	4	technologies	technology	NOUN
easat-4149	200	5	in	in	ADP
easat-4149	200	6	service	service	NOUN
easat-4149	200	7	marketing	marketing	NOUN
easat-4149	200	8	,	,	PUNCT
easat-4149	200	9	businesses	business	NOUN
easat-4149	200	10	can	can	AUX
easat-4149	200	11	enhance	enhance	VERB
easat-4149	200	12	service	service	NOUN
easat-4149	200	13	delivery	delivery	NOUN
easat-4149	200	14	efficiency	efficiency	NOUN
easat-4149	200	15	and	and	CCONJ
easat-4149	200	16	better	well	ADJ
easat-4149	200	17	meet	meet	VERB
easat-4149	200	18	customer	customer	NOUN
easat-4149	200	19	needs	need	NOUN
easat-4149	200	20	.	.	PUNCT
easat-4149	201	1	advanced	advanced	ADJ
easat-4149	201	2	tools	tool	NOUN
easat-4149	201	3	such	such	ADJ
easat-4149	201	4	as	as	ADP
easat-4149	201	5	analytics	analytic	NOUN
easat-4149	201	6	,	,	PUNCT
easat-4149	201	7	artificial	artificial	ADJ
easat-4149	201	8	intelligence	intelligence	NOUN
easat-4149	201	9	,	,	PUNCT
easat-4149	201	10	ecommerce	ecommerce	NOUN
easat-4149	201	11	platforms	platform	NOUN
easat-4149	201	12	,	,	PUNCT
easat-4149	201	13	and	and	CCONJ
easat-4149	201	14	mobile	mobile	ADJ
easat-4149	201	15	applications	application	NOUN
easat-4149	201	16	enable	enable	VERB
easat-4149	201	17	businesses	business	NOUN
easat-4149	201	18	to	to	PART
easat-4149	201	19	deliver	deliver	VERB
easat-4149	201	20	highly	highly	ADV
easat-4149	201	21	personalized	personalize	VERB
easat-4149	201	22	offerings	offering	NOUN
easat-4149	201	23	and	and	CCONJ
easat-4149	201	24	create	create	VERB
easat-4149	201	25	a	a	DET
easat-4149	201	26	seamless	seamless	ADJ
easat-4149	201	27	,	,	PUNCT
easat-4149	201	28	convenient	convenient	ADJ
easat-4149	201	29	experience	experience	NOUN
easat-4149	201	30	for	for	ADP
easat-4149	201	31	customers	customer	NOUN
easat-4149	201	32	.	.	PUNCT
easat-4149	202	1	the	the	DET
easat-4149	202	2	second	second	ADJ
easat-4149	202	3	most	most	ADV
easat-4149	202	4	significant	significant	ADJ
easat-4149	202	5	determinant	determinant	ADJ
easat-4149	202	6	was	be	AUX
easat-4149	202	7	identified	identify	VERB
easat-4149	202	8	as	as	ADP
easat-4149	202	9	the	the	DET
easat-4149	202	10	impact	impact	NOUN
easat-4149	202	11	of	of	ADP
easat-4149	202	12	emotional	emotional	ADJ
easat-4149	202	13	intelligence	intelligence	NOUN
easat-4149	202	14	(	(	PUNCT
easat-4149	202	15	eq	eq	NOUN
easat-4149	202	16	)	)	PUNCT
easat-4149	202	17	on	on	ADP
easat-4149	202	18	the	the	DET
easat-4149	202	19	service	service	NOUN
easat-4149	202	20	delivery	delivery	NOUN
easat-4149	202	21	process	process	NOUN
easat-4149	202	22	.	.	PUNCT
easat-4149	203	1	this	this	DET
easat-4149	203	2	determinant	determinant	ADJ
easat-4149	203	3	is	be	AUX
easat-4149	203	4	particularly	particularly	ADV
easat-4149	203	5	crucial	crucial	ADJ
easat-4149	203	6	in	in	ADP
easat-4149	203	7	customer	customer	NOUN
easat-4149	203	8	service	service	NOUN
easat-4149	203	9	,	,	PUNCT
easat-4149	203	10	influencing	influence	VERB
easat-4149	203	11	communication	communication	NOUN
easat-4149	203	12	conditions	condition	NOUN
easat-4149	203	13	during	during	ADP
easat-4149	203	14	service	service	NOUN
easat-4149	203	15	delivery	delivery	NOUN
easat-4149	203	16	,	,	PUNCT
easat-4149	203	17	fostering	foster	VERB
easat-4149	203	18	positive	positive	ADJ
easat-4149	203	19	impressions	impression	NOUN
easat-4149	203	20	,	,	PUNCT
easat-4149	203	21	and	and	CCONJ
easat-4149	203	22	building	build	VERB
easat-4149	203	23	trust	trust	NOUN
easat-4149	203	24	with	with	ADP
easat-4149	203	25	customers	customer	NOUN
easat-4149	203	26	.	.	PUNCT
easat-4149	204	1	in	in	ADP
easat-4149	204	2	this	this	DET
easat-4149	204	3	context	context	NOUN
easat-4149	204	4	,	,	PUNCT
easat-4149	204	5	higher	high	ADJ
easat-4149	204	6	expectations	expectation	NOUN
easat-4149	204	7	are	be	AUX
easat-4149	204	8	placed	place	VERB
easat-4149	204	9	on	on	ADP
easat-4149	204	10	service	service	NOUN
easat-4149	204	11	personnel	personnel	NOUN
easat-4149	204	12	,	,	PUNCT
easat-4149	204	13	who	who	PRON
easat-4149	204	14	must	must	AUX
easat-4149	204	15	possess	possess	VERB
easat-4149	204	16	welldeveloped	welldevelope	VERB
easat-4149	204	17	eq	eq	ADP
easat-4149	204	18	.	.	PUNCT
easat-4149	205	1	they	they	PRON
easat-4149	205	2	should	should	AUX
easat-4149	205	3	be	be	AUX
easat-4149	205	4	capable	capable	ADJ
easat-4149	205	5	of	of	ADP
easat-4149	205	6	recognizing	recognize	VERB
easat-4149	205	7	the	the	DET
easat-4149	205	8	feelings	feeling	NOUN
easat-4149	205	9	and	and	CCONJ
easat-4149	205	10	emotions	emotion	NOUN
easat-4149	205	11	of	of	ADP
easat-4149	205	12	customers	customer	NOUN
easat-4149	205	13	,	,	PUNCT
easat-4149	205	14	demonstrating	demonstrate	VERB
easat-4149	205	15	genuine	genuine	ADJ
easat-4149	205	16	interest	interest	NOUN
easat-4149	205	17	and	and	CCONJ
easat-4149	205	18	empathy	empathy	NOUN
easat-4149	205	19	,	,	PUNCT
easat-4149	205	20	and	and	CCONJ
easat-4149	205	21	managing	manage	VERB
easat-4149	205	22	their	their	PRON
easat-4149	205	23	own	own	ADJ
easat-4149	205	24	emotions	emotion	NOUN
easat-4149	205	25	in	in	ADP
easat-4149	205	26	challenging	challenging	ADJ
easat-4149	205	27	situations	situation	NOUN
easat-4149	205	28	that	that	PRON
easat-4149	205	29	may	may	AUX
easat-4149	205	30	arise	arise	VERB
easat-4149	205	31	.	.	PUNCT
easat-4149	206	1	marketing	marketing	NOUN
easat-4149	206	2	professionals	professional	NOUN
easat-4149	206	3	with	with	ADP
easat-4149	206	4	a	a	DET
easat-4149	206	5	high	high	ADJ
easat-4149	206	6	level	level	NOUN
easat-4149	206	7	of	of	ADP
easat-4149	206	8	eq	eq	NOUN
easat-4149	206	9	are	be	AUX
easat-4149	206	10	better	well	ADV
easat-4149	206	11	equipped	equip	VERB
easat-4149	206	12	to	to	PART
easat-4149	206	13	establish	establish	VERB
easat-4149	206	14	strong	strong	ADJ
easat-4149	206	15	,	,	PUNCT
easat-4149	206	16	trusting	trust	VERB
easat-4149	206	17	relationships	relationship	NOUN
easat-4149	206	18	with	with	ADP
easat-4149	206	19	colleagues	colleague	NOUN
easat-4149	206	20	,	,	PUNCT
easat-4149	206	21	management	management	NOUN
easat-4149	206	22	,	,	PUNCT
easat-4149	206	23	and	and	CCONJ
easat-4149	206	24	clients	client	NOUN
easat-4149	206	25	.	.	PUNCT
easat-4149	207	1	this	this	PRON
easat-4149	207	2	is	be	AUX
easat-4149	207	3	especially	especially	ADV
easat-4149	207	4	critical	critical	ADJ
easat-4149	207	5	when	when	SCONJ
easat-4149	207	6	working	work	VERB
easat-4149	207	7	with	with	ADP
easat-4149	207	8	customers	customer	NOUN
easat-4149	207	9	,	,	PUNCT
easat-4149	207	10	as	as	SCONJ
easat-4149	207	11	it	it	PRON
easat-4149	207	12	requires	require	VERB
easat-4149	207	13	analysing	analyse	VERB
easat-4149	207	14	the	the	DET
easat-4149	207	15	situation	situation	NOUN
easat-4149	207	16	,	,	PUNCT
easat-4149	207	17	accurately	accurately	ADV
easat-4149	207	18	understanding	understand	VERB
easat-4149	207	19	the	the	DET
easat-4149	207	20	client	client	NOUN
easat-4149	207	21	's	's	PART
easat-4149	207	22	needs	need	NOUN
easat-4149	207	23	and	and	CCONJ
easat-4149	207	24	preferences	preference	NOUN
easat-4149	207	25	,	,	PUNCT
easat-4149	207	26	as	as	ADV
easat-4149	207	27	well	well	ADV
easat-4149	207	28	as	as	ADP
easat-4149	207	29	their	their	PRON
easat-4149	207	30	feelings	feeling	NOUN
easat-4149	207	31	and	and	CCONJ
easat-4149	207	32	attitude	attitude	NOUN
easat-4149	207	33	toward	toward	ADP
easat-4149	207	34	the	the	DET
easat-4149	207	35	service	service	NOUN
easat-4149	207	36	being	be	AUX
easat-4149	207	37	provided	provide	VERB
easat-4149	207	38	.	.	PUNCT
easat-4149	208	1	such	such	DET
easat-4149	208	2	an	an	DET
easat-4149	208	3	approach	approach	NOUN
easat-4149	208	4	ensures	ensure	VERB
easat-4149	208	5	a	a	DET
easat-4149	208	6	professional	professional	ADJ
easat-4149	208	7	and	and	CCONJ
easat-4149	208	8	non	non	ADJ
easat-4149	208	9	-	-	ADJ
easat-4149	208	10	intrusive	intrusive	ADJ
easat-4149	208	11	service	service	NOUN
easat-4149	208	12	experience	experience	NOUN
easat-4149	208	13	.	.	PUNCT
easat-4149	209	1	if	if	SCONJ
easat-4149	209	2	employees	employee	NOUN
easat-4149	209	3	of	of	ADP
easat-4149	209	4	a	a	DET
easat-4149	209	5	service	service	NOUN
easat-4149	209	6	enterprise	enterprise	NOUN
easat-4149	209	7	lack	lack	VERB
easat-4149	209	8	a	a	DET
easat-4149	209	9	sufficiently	sufficiently	ADV
easat-4149	209	10	high	high	ADJ
easat-4149	209	11	level	level	NOUN
easat-4149	209	12	of	of	ADP
easat-4149	209	13	emotional	emotional	ADJ
easat-4149	209	14	intelligence	intelligence	NOUN
easat-4149	209	15	(	(	PUNCT
easat-4149	209	16	eq	eq	NOUN
easat-4149	209	17	)	)	PUNCT
easat-4149	209	18	but	but	CCONJ
easat-4149	209	19	possess	possess	VERB
easat-4149	209	20	other	other	ADJ
easat-4149	209	21	strong	strong	ADJ
easat-4149	209	22	professional	professional	ADJ
easat-4149	209	23	qualities	quality	NOUN
easat-4149	209	24	,	,	PUNCT
easat-4149	209	25	it	it	PRON
easat-4149	209	26	is	be	AUX
easat-4149	209	27	advisable	advisable	ADJ
easat-4149	209	28	to	to	PART
easat-4149	209	29	encourage	encourage	VERB
easat-4149	209	30	collective	collective	ADJ
easat-4149	209	31	or	or	CCONJ
easat-4149	209	32	individual	individual	ADJ
easat-4149	209	33	eq	eq	ADP
easat-4149	209	34	development	development	NOUN
easat-4149	209	35	through	through	ADP
easat-4149	209	36	self	self	NOUN
easat-4149	209	37	-	-	PUNCT
easat-4149	209	38	improvement	improvement	NOUN
easat-4149	209	39	practices	practice	NOUN
easat-4149	209	40	or	or	CCONJ
easat-4149	209	41	participation	participation	NOUN
easat-4149	209	42	in	in	ADP
easat-4149	209	43	specialized	specialized	ADJ
easat-4149	209	44	training	training	NOUN
easat-4149	209	45	programs	program	NOUN
easat-4149	209	46	.	.	PUNCT
easat-4149	210	1	organizational	organizational	ADJ
easat-4149	210	2	culture	culture	NOUN
easat-4149	210	3	plays	play	VERB
easat-4149	210	4	a	a	DET
easat-4149	210	5	crucial	crucial	ADJ
easat-4149	210	6	role	role	NOUN
easat-4149	210	7	in	in	ADP
easat-4149	210	8	creating	create	VERB
easat-4149	210	9	a	a	DET
easat-4149	210	10	positive	positive	ADJ
easat-4149	210	11	climate	climate	NOUN
easat-4149	210	12	where	where	SCONJ
easat-4149	210	13	employees	employee	NOUN
easat-4149	210	14	and	and	CCONJ
easat-4149	210	15	managers	manager	NOUN
easat-4149	210	16	have	have	VERB
easat-4149	210	17	opportunities	opportunity	NOUN
easat-4149	210	18	to	to	PART
easat-4149	210	19	enhance	enhance	VERB
easat-4149	210	20	their	their	PRON
easat-4149	210	21	emotional	emotional	ADJ
easat-4149	210	22	intelligence	intelligence	NOUN
easat-4149	210	23	.	.	PUNCT
easat-4149	211	1	therefore	therefore	ADV
easat-4149	211	2	,	,	PUNCT
easat-4149	211	3	eq	eq	NOUN
easat-4149	211	4	is	be	AUX
easat-4149	211	5	closely	closely	ADV
easat-4149	211	6	linked	link	VERB
easat-4149	211	7	to	to	ADP
easat-4149	211	8	the	the	DET
easat-4149	211	9	elements	element	NOUN
easat-4149	211	10	of	of	ADP
easat-4149	211	11	the	the	DET
easat-4149	211	12	organizational	organizational	ADJ
easat-4149	211	13	culture	culture	NOUN
easat-4149	211	14	of	of	ADP
easat-4149	211	15	a	a	DET
easat-4149	211	16	service	service	NOUN
easat-4149	211	17	enterprise	enterprise	NOUN
easat-4149	211	18	.	.	PUNCT
easat-4149	212	1	the	the	DET
easat-4149	212	2	third	third	ADJ
easat-4149	212	3	most	most	ADV
easat-4149	212	4	significant	significant	ADJ
easat-4149	212	5	determinant	determinant	ADJ
easat-4149	212	6	is	be	AUX
easat-4149	212	7	the	the	DET
easat-4149	212	8	organizational	organizational	ADJ
easat-4149	212	9	culture	culture	NOUN
easat-4149	212	10	of	of	ADP
easat-4149	212	11	the	the	DET
easat-4149	212	12	service	service	NOUN
easat-4149	212	13	enterprise	enterprise	NOUN
easat-4149	212	14	.	.	PUNCT
easat-4149	213	1	this	this	DET
easat-4149	213	2	factor	factor	NOUN
easat-4149	213	3	plays	play	VERB
easat-4149	213	4	a	a	DET
easat-4149	213	5	vital	vital	ADJ
easat-4149	213	6	role	role	NOUN
easat-4149	213	7	in	in	ADP
easat-4149	213	8	service	service	NOUN
easat-4149	213	9	marketing	marketing	NOUN
easat-4149	213	10	,	,	PUNCT
easat-4149	213	11	as	as	SCONJ
easat-4149	213	12	it	it	PRON
easat-4149	213	13	is	be	AUX
easat-4149	213	14	primarily	primarily	ADV
easat-4149	213	15	rooted	root	VERB
easat-4149	213	16	in	in	ADP
easat-4149	213	17	the	the	DET
easat-4149	213	18	principles	principle	NOUN
easat-4149	213	19	and	and	CCONJ
easat-4149	213	20	ethical	ethical	ADJ
easat-4149	213	21	norms	norm	NOUN
easat-4149	213	22	guiding	guide	VERB
easat-4149	213	23	customer	customer	NOUN
easat-4149	213	24	service	service	NOUN
easat-4149	213	25	.	.	PUNCT
easat-4149	214	1	a	a	DET
easat-4149	214	2	robust	robust	ADJ
easat-4149	214	3	organizational	organizational	ADJ
easat-4149	214	4	culture	culture	NOUN
easat-4149	214	5	should	should	AUX
easat-4149	214	6	emphasize	emphasize	VERB
easat-4149	214	7	a	a	DET
easat-4149	214	8	structured	structured	ADJ
easat-4149	214	9	system	system	NOUN
easat-4149	214	10	of	of	ADP
easat-4149	214	11	incentives	incentive	NOUN
easat-4149	214	12	for	for	ADP
easat-4149	214	13	service	service	NOUN
easat-4149	214	14	personnel	personnel	NOUN
easat-4149	214	15	,	,	PUNCT
easat-4149	214	16	fostering	foster	VERB
easat-4149	214	17	an	an	DET
easat-4149	214	18	environment	environment	NOUN
easat-4149	214	19	where	where	SCONJ
easat-4149	214	20	staff	staff	NOUN
easat-4149	214	21	are	be	AUX
easat-4149	214	22	motivated	motivated	ADJ
easat-4149	214	23	to	to	PART
easat-4149	214	24	uphold	uphold	VERB
easat-4149	214	25	high	high	ADJ
easat-4149	214	26	standards	standard	NOUN
easat-4149	214	27	of	of	ADP
easat-4149	214	28	service	service	NOUN
easat-4149	214	29	.	.	PUNCT
easat-4149	215	1	by	by	ADP
easat-4149	215	2	cultivating	cultivate	VERB
easat-4149	215	3	a	a	DET
easat-4149	215	4	strong	strong	ADJ
easat-4149	215	5	service	service	NOUN
easat-4149	215	6	culture	culture	NOUN
easat-4149	215	7	,	,	PUNCT
easat-4149	215	8	enterprises	enterprise	NOUN
easat-4149	215	9	can	can	AUX
easat-4149	215	10	meet	meet	VERB
easat-4149	215	11	the	the	DET
easat-4149	215	12	elevated	elevated	ADJ
easat-4149	215	13	expectations	expectation	NOUN
easat-4149	215	14	of	of	ADP
easat-4149	215	15	modern	modern	ADJ
easat-4149	215	16	customers	customer	NOUN
easat-4149	215	17	,	,	PUNCT
easat-4149	215	18	ensuring	ensure	VERB
easat-4149	215	19	their	their	PRON
easat-4149	215	20	satisfaction	satisfaction	NOUN
easat-4149	215	21	and	and	CCONJ
easat-4149	215	22	loyalty	loyalty	NOUN
easat-4149	215	23	.	.	PUNCT
easat-4149	216	1	in	in	ADP
easat-4149	216	2	modern	modern	ADJ
easat-4149	216	3	conditions	condition	NOUN
easat-4149	216	4	,	,	PUNCT
easat-4149	216	5	a	a	DET
easat-4149	216	6	strong	strong	ADJ
easat-4149	216	7	service	service	NOUN
easat-4149	216	8	culture	culture	NOUN
easat-4149	216	9	is	be	AUX
easat-4149	216	10	highly	highly	ADV
easat-4149	216	11	valued	value	VERB
easat-4149	216	12	and	and	CCONJ
easat-4149	216	13	appreciated	appreciate	VERB
easat-4149	216	14	by	by	ADP
easat-4149	216	15	customers	customer	NOUN
easat-4149	216	16	,	,	PUNCT
easat-4149	216	17	which	which	PRON
easat-4149	216	18	places	place	VERB
easat-4149	216	19	high	high	ADJ
easat-4149	216	20	expectations	expectation	NOUN
easat-4149	216	21	on	on	ADP
easat-4149	216	22	its	its	PRON
easat-4149	216	23	quality	quality	NOUN
easat-4149	216	24	.	.	PUNCT
easat-4149	217	1	the	the	DET
easat-4149	217	2	manifestation	manifestation	NOUN
easat-4149	217	3	of	of	ADP
easat-4149	217	4	a	a	DET
easat-4149	217	5	service	service	NOUN
easat-4149	217	6	culture	culture	NOUN
easat-4149	217	7	depends	depend	VERB
easat-4149	217	8	on	on	ADP
easat-4149	217	9	employee	employee	NOUN
easat-4149	217	10	behaviour	behaviour	NOUN
easat-4149	217	11	,	,	PUNCT
easat-4149	217	12	which	which	PRON
easat-4149	217	13	should	should	AUX
easat-4149	217	14	align	align	VERB
easat-4149	217	15	with	with	ADP
easat-4149	217	16	clearly	clearly	ADV
easat-4149	217	17	defined	define	VERB
easat-4149	217	18	principles	principle	NOUN
easat-4149	217	19	and	and	CCONJ
easat-4149	217	20	standards	standard	NOUN
easat-4149	217	21	of	of	ADP
easat-4149	217	22	conduct	conduct	NOUN
easat-4149	217	23	,	,	PUNCT
easat-4149	217	24	as	as	ADV
easat-4149	217	25	well	well	ADV
easat-4149	217	26	as	as	ADP
easat-4149	217	27	the	the	DET
easat-4149	217	28	ability	ability	NOUN
easat-4149	217	29	to	to	PART
easat-4149	217	30	anticipate	anticipate	VERB
easat-4149	217	31	customer	customer	NOUN
easat-4149	217	32	expectations	expectation	NOUN
easat-4149	217	33	.	.	PUNCT
easat-4149	218	1	the	the	DET
easat-4149	218	2	next	next	ADJ
easat-4149	218	3	most	most	ADV
easat-4149	218	4	significant	significant	ADJ
easat-4149	218	5	determinant	determinant	ADJ
easat-4149	218	6	identified	identify	VERB
easat-4149	218	7	by	by	ADP
easat-4149	218	8	experts	expert	NOUN
easat-4149	218	9	is	be	AUX
easat-4149	218	10	corporate	corporate	ADJ
easat-4149	218	11	social	social	ADJ
easat-4149	218	12	responsibility	responsibility	NOUN
easat-4149	218	13	(	(	PUNCT
easat-4149	218	14	csr	csr	NOUN
easat-4149	218	15	)	)	PUNCT
easat-4149	218	16	.	.	PUNCT
easat-4149	219	1	csr	csr	PROPN
easat-4149	219	2	encompasses	encompass	VERB
easat-4149	219	3	a	a	DET
easat-4149	219	4	responsible	responsible	ADJ
easat-4149	219	5	approach	approach	NOUN
easat-4149	219	6	to	to	ADP
easat-4149	219	7	services	service	NOUN
easat-4149	219	8	,	,	PUNCT
easat-4149	219	9	customers	customer	NOUN
easat-4149	219	10	,	,	PUNCT
easat-4149	219	11	employees	employee	NOUN
easat-4149	219	12	,	,	PUNCT
easat-4149	219	13	and	and	CCONJ
easat-4149	219	14	partners	partner	NOUN
easat-4149	219	15	,	,	PUNCT
easat-4149	219	16	as	as	ADV
easat-4149	219	17	well	well	ADV
easat-4149	219	18	as	as	ADP
easat-4149	219	19	active	active	ADJ
easat-4149	219	20	participation	participation	NOUN
easat-4149	219	21	in	in	ADP
easat-4149	219	22	addressing	address	VERB
easat-4149	219	23	social	social	ADJ
easat-4149	219	24	issues	issue	NOUN
easat-4149	219	25	.	.	PUNCT
easat-4149	220	1	a	a	DET
easat-4149	220	2	clear	clear	ADJ
easat-4149	220	3	indication	indication	NOUN
easat-4149	220	4	of	of	ADP
easat-4149	220	5	a	a	DET
easat-4149	220	6	business	business	NOUN
easat-4149	220	7	operating	operate	VERB
easat-4149	220	8	responsibly	responsibly	ADV
easat-4149	220	9	is	be	AUX
easat-4149	220	10	the	the	DET
easat-4149	220	11	possession	possession	NOUN
easat-4149	220	12	of	of	ADP
easat-4149	220	13	certifications	certification	NOUN
easat-4149	220	14	in	in	ADP
easat-4149	220	15	this	this	DET
easat-4149	220	16	area	area	NOUN
easat-4149	220	17	.	.	PUNCT
easat-4149	221	1	these	these	PRON
easat-4149	221	2	include	include	VERB
easat-4149	221	3	the	the	DET
easat-4149	221	4	international	international	ADJ
easat-4149	221	5	standard	standard	ADJ
easat-4149	221	6	iso	iso	PROPN
easat-4149	221	7	26000	26000	NUM
easat-4149	221	8	for	for	ADP
easat-4149	221	9	csr	csr	NOUN
easat-4149	221	10	and	and	CCONJ
easat-4149	221	11	iqnet	iqnet	PROPN
easat-4149	221	12	sr	sr	PROPN
easat-4149	221	13	10	10	NUM
easat-4149	221	14	,	,	PUNCT
easat-4149	221	15	which	which	PRON
easat-4149	221	16	supports	support	VERB
easat-4149	221	17	the	the	DET
easat-4149	221	18	integration	integration	NOUN
easat-4149	221	19	of	of	ADP
easat-4149	221	20	csr	csr	NOUN
easat-4149	221	21	principles	principle	NOUN
easat-4149	221	22	into	into	ADP
easat-4149	221	23	both	both	PRON
easat-4149	221	24	internal	internal	ADJ
easat-4149	221	25	processes	process	NOUN
easat-4149	221	26	and	and	CCONJ
easat-4149	221	27	external	external	ADJ
easat-4149	221	28	practices	practice	NOUN
easat-4149	221	29	.	.	PUNCT
easat-4149	222	1	the	the	DET
easat-4149	222	2	csr	csr	NOUN
easat-4149	222	3	concept	concept	NOUN
easat-4149	222	4	helps	help	VERB
easat-4149	222	5	shape	shape	VERB
easat-4149	222	6	a	a	DET
easat-4149	222	7	positive	positive	ADJ
easat-4149	222	8	perception	perception	NOUN
easat-4149	222	9	among	among	ADP
easat-4149	222	10	consumers	consumer	NOUN
easat-4149	222	11	by	by	ADP
easat-4149	222	12	ensuring	ensure	VERB
easat-4149	222	13	that	that	SCONJ
easat-4149	222	14	the	the	DET
easat-4149	222	15	services	service	NOUN
easat-4149	222	16	provided	provide	VERB
easat-4149	222	17	are	be	AUX
easat-4149	222	18	of	of	ADP
easat-4149	222	19	high	high	ADJ
easat-4149	222	20	quality	quality	NOUN
easat-4149	222	21	,	,	PUNCT
easat-4149	222	22	safe	safe	ADJ
easat-4149	222	23	,	,	PUNCT
easat-4149	222	24	and	and	CCONJ
easat-4149	222	25	do	do	AUX
easat-4149	222	26	not	not	PART
easat-4149	222	27	harm	harm	VERB
easat-4149	222	28	health	health	NOUN
easat-4149	222	29	or	or	CCONJ
easat-4149	222	30	life	life	NOUN
easat-4149	222	31	.	.	PUNCT
easat-4149	223	1	this	this	PRON
easat-4149	223	2	involves	involve	VERB
easat-4149	223	3	delivering	deliver	VERB
easat-4149	223	4	services	service	NOUN
easat-4149	223	5	that	that	PRON
easat-4149	223	6	prioritize	prioritize	VERB
easat-4149	223	7	utility	utility	NOUN
easat-4149	223	8	,	,	PUNCT
easat-4149	223	9	safety	safety	NOUN
easat-4149	223	10	,	,	PUNCT
easat-4149	223	11	convenient	convenient	ADJ
easat-4149	223	12	conditions	condition	NOUN
easat-4149	223	13	,	,	PUNCT
easat-4149	223	14	and	and	CCONJ
easat-4149	223	15	minimal	minimal	ADJ
easat-4149	223	16	environmental	environmental	ADJ
easat-4149	223	17	impact	impact	NOUN
easat-4149	223	18	.	.	PUNCT
easat-4149	224	1	within	within	ADP
easat-4149	224	2	this	this	DET
easat-4149	224	3	framework	framework	NOUN
easat-4149	224	4	,	,	PUNCT
easat-4149	224	5	measures	measure	NOUN
easat-4149	224	6	are	be	AUX
easat-4149	224	7	9776	9776	NUM
easat-4149	224	8	edelweiss	edelweiss	PROPN
easat-4149	224	9	applied	apply	VERB
easat-4149	224	10	science	science	NOUN
easat-4149	224	11	and	and	CCONJ
easat-4149	224	12	technology	technology	NOUN
easat-4149	224	13	issn	issn	PROPN
easat-4149	224	14	:	:	PUNCT
easat-4149	224	15	2576	2576	NUM
easat-4149	224	16	-	-	SYM
easat-4149	224	17	8484	8484	NUM
easat-4149	224	18	vol	vol	NOUN
easat-4149	224	19	.	.	PROPN
easat-4149	224	20	8	8	NUM
easat-4149	224	21	,	,	PUNCT
easat-4149	224	22	no	no	INTJ
easat-4149	224	23	.	.	NOUN
easat-4149	225	1	6	6	NUM
easat-4149	225	2	:	:	SYM
easat-4149	225	3	9766	9766	NUM
easat-4149	225	4	-	-	SYM
easat-4149	225	5	9777	9777	NUM
easat-4149	225	6	,	,	PUNCT
easat-4149	225	7	2024	2024	NUM
easat-4149	225	8	doi	doi	NOUN
easat-4149	225	9	:	:	PUNCT
easat-4149	225	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	225	11	©	©	PROPN
easat-4149	225	12	2024	2024	NUM
easat-4149	225	13	by	by	ADP
easat-4149	225	14	the	the	DET
easat-4149	225	15	authors	author	NOUN
easat-4149	225	16	;	;	PUNCT
easat-4149	225	17	licensee	licensee	PROPN
easat-4149	225	18	learning	learning	NOUN
easat-4149	225	19	gate	gate	NOUN
easat-4149	225	20	implemented	implement	VERB
easat-4149	225	21	to	to	PART
easat-4149	225	22	ensure	ensure	VERB
easat-4149	225	23	customer	customer	NOUN
easat-4149	225	24	satisfaction	satisfaction	NOUN
easat-4149	225	25	,	,	PUNCT
easat-4149	225	26	honesty	honesty	NOUN
easat-4149	225	27	in	in	ADP
easat-4149	225	28	advertising	advertising	NOUN
easat-4149	225	29	,	,	PUNCT
easat-4149	225	30	and	and	CCONJ
easat-4149	225	31	compliance	compliance	NOUN
easat-4149	225	32	with	with	ADP
easat-4149	225	33	intellectual	intellectual	ADJ
easat-4149	225	34	property	property	NOUN
easat-4149	225	35	rights	right	NOUN
easat-4149	225	36	.	.	PUNCT
easat-4149	226	1	in	in	ADP
easat-4149	226	2	this	this	DET
easat-4149	226	3	context	context	NOUN
easat-4149	226	4	,	,	PUNCT
easat-4149	226	5	it	it	PRON
easat-4149	226	6	is	be	AUX
easat-4149	226	7	essential	essential	ADJ
easat-4149	226	8	to	to	PART
easat-4149	226	9	highlight	highlight	VERB
easat-4149	226	10	that	that	DET
easat-4149	226	11	csr	csr	NOUN
easat-4149	226	12	is	be	AUX
easat-4149	226	13	implemented	implement	VERB
easat-4149	226	14	within	within	ADP
easat-4149	226	15	the	the	DET
easat-4149	226	16	framework	framework	NOUN
easat-4149	226	17	of	of	ADP
easat-4149	226	18	socially	socially	ADV
easat-4149	226	19	responsible	responsible	ADJ
easat-4149	226	20	marketing	marketing	NOUN
easat-4149	226	21	.	.	PUNCT
easat-4149	227	1	this	this	DET
easat-4149	227	2	approach	approach	NOUN
easat-4149	227	3	integrates	integrate	VERB
easat-4149	227	4	various	various	ADJ
easat-4149	227	5	elements	element	NOUN
easat-4149	227	6	of	of	ADP
easat-4149	227	7	business	business	NOUN
easat-4149	227	8	interactions	interaction	NOUN
easat-4149	227	9	between	between	ADP
easat-4149	227	10	service	service	NOUN
easat-4149	227	11	enterprises	enterprise	NOUN
easat-4149	227	12	and	and	CCONJ
easat-4149	227	13	their	their	PRON
easat-4149	227	14	customers	customer	NOUN
easat-4149	227	15	,	,	PUNCT
easat-4149	227	16	suppliers	supplier	NOUN
easat-4149	227	17	,	,	PUNCT
easat-4149	227	18	and	and	CCONJ
easat-4149	227	19	intermediaries	intermediary	NOUN
easat-4149	227	20	.	.	PUNCT
easat-4149	228	1	it	it	PRON
easat-4149	228	2	combines	combine	VERB
easat-4149	228	3	the	the	DET
easat-4149	228	4	processes	process	NOUN
easat-4149	228	5	of	of	ADP
easat-4149	228	6	identifying	identify	VERB
easat-4149	228	7	customer	customer	NOUN
easat-4149	228	8	needs	need	NOUN
easat-4149	228	9	,	,	PUNCT
easat-4149	228	10	motivations	motivation	NOUN
easat-4149	228	11	,	,	PUNCT
easat-4149	228	12	and	and	CCONJ
easat-4149	228	13	expectations	expectation	NOUN
easat-4149	228	14	with	with	ADP
easat-4149	228	15	the	the	DET
easat-4149	228	16	alignment	alignment	NOUN
easat-4149	228	17	of	of	ADP
easat-4149	228	18	business	business	NOUN
easat-4149	228	19	activities	activity	NOUN
easat-4149	228	20	to	to	PART
easat-4149	228	21	address	address	VERB
easat-4149	228	22	these	these	DET
easat-4149	228	23	needs	need	NOUN
easat-4149	228	24	while	while	SCONJ
easat-4149	228	25	promoting	promote	VERB
easat-4149	228	26	societal	societal	ADJ
easat-4149	228	27	well	well	ADV
easat-4149	228	28	-	-	PUNCT
easat-4149	228	29	being	being	NOUN
easat-4149	228	30	and	and	CCONJ
easat-4149	228	31	social	social	ADJ
easat-4149	228	32	development	development	NOUN
easat-4149	228	33	.	.	PUNCT
easat-4149	229	1	considering	consider	VERB
easat-4149	229	2	the	the	DET
easat-4149	229	3	determinant	determinant	NOUN
easat-4149	229	4	of	of	ADP
easat-4149	229	5	investment	investment	NOUN
easat-4149	229	6	in	in	ADP
easat-4149	229	7	human	human	ADJ
easat-4149	229	8	capital	capital	NOUN
easat-4149	229	9	enables	enable	VERB
easat-4149	229	10	the	the	DET
easat-4149	229	11	creation	creation	NOUN
easat-4149	229	12	of	of	ADP
easat-4149	229	13	an	an	DET
easat-4149	229	14	advanced	advanced	ADJ
easat-4149	229	15	service	service	NOUN
easat-4149	229	16	marketing	marketing	NOUN
easat-4149	229	17	system	system	NOUN
easat-4149	229	18	,	,	PUNCT
easat-4149	229	19	optimization	optimization	NOUN
easat-4149	229	20	of	of	ADP
easat-4149	229	21	organizational	organizational	ADJ
easat-4149	229	22	structures	structure	NOUN
easat-4149	229	23	,	,	PUNCT
easat-4149	229	24	enhancement	enhancement	NOUN
easat-4149	229	25	of	of	ADP
easat-4149	229	26	professional	professional	ADJ
easat-4149	229	27	training	training	NOUN
easat-4149	229	28	and	and	CCONJ
easat-4149	229	29	development	development	NOUN
easat-4149	229	30	processes	process	NOUN
easat-4149	229	31	,	,	PUNCT
easat-4149	229	32	utilization	utilization	NOUN
easat-4149	229	33	of	of	ADP
easat-4149	229	34	non	non	ADJ
easat-4149	229	35	-	-	ADJ
easat-4149	229	36	material	material	ADJ
easat-4149	229	37	motivational	motivational	ADJ
easat-4149	229	38	factors	factor	NOUN
easat-4149	229	39	,	,	PUNCT
easat-4149	229	40	and	and	CCONJ
easat-4149	229	41	implementation	implementation	NOUN
easat-4149	229	42	of	of	ADP
easat-4149	229	43	technologies	technology	NOUN
easat-4149	229	44	to	to	PART
easat-4149	229	45	evaluate	evaluate	VERB
easat-4149	229	46	results	result	NOUN
easat-4149	229	47	.	.	PUNCT
easat-4149	230	1	this	this	DET
easat-4149	230	2	approach	approach	NOUN
easat-4149	230	3	also	also	ADV
easat-4149	230	4	fosters	foster	VERB
easat-4149	230	5	a	a	DET
easat-4149	230	6	higher	high	ADJ
easat-4149	230	7	level	level	NOUN
easat-4149	230	8	of	of	ADP
easat-4149	230	9	social	social	ADJ
easat-4149	230	10	interaction	interaction	NOUN
easat-4149	230	11	.	.	PUNCT
easat-4149	231	1	the	the	DET
easat-4149	231	2	bs	bs	PROPN
easat-4149	231	3	iip	iip	PROPN
easat-4149	231	4	standard	standard	PROPN
easat-4149	231	5	(	(	PUNCT
easat-4149	231	6	british	british	ADJ
easat-4149	231	7	standards	standard	NOUN
easat-4149	231	8	investors	investor	NOUN
easat-4149	231	9	in	in	ADP
easat-4149	231	10	people	people	NOUN
easat-4149	231	11	)	)	PUNCT
easat-4149	231	12	provides	provide	VERB
easat-4149	231	13	a	a	DET
easat-4149	231	14	framework	framework	NOUN
easat-4149	231	15	for	for	ADP
easat-4149	231	16	improving	improve	VERB
easat-4149	231	17	the	the	DET
easat-4149	231	18	efficiency	efficiency	NOUN
easat-4149	231	19	of	of	ADP
easat-4149	231	20	service	service	NOUN
easat-4149	231	21	enterprises	enterprise	NOUN
easat-4149	231	22	through	through	ADP
easat-4149	231	23	a	a	DET
easat-4149	231	24	structured	structured	ADJ
easat-4149	231	25	approach	approach	NOUN
easat-4149	231	26	to	to	ADP
easat-4149	231	27	setting	set	VERB
easat-4149	231	28	goals	goal	NOUN
easat-4149	231	29	and	and	CCONJ
easat-4149	231	30	developing	develop	VERB
easat-4149	231	31	personnel	personnel	NOUN
easat-4149	231	32	plans	plan	NOUN
easat-4149	231	33	to	to	PART
easat-4149	231	34	achieve	achieve	VERB
easat-4149	231	35	them	they	PRON
easat-4149	231	36	.	.	PUNCT
easat-4149	232	1	the	the	DET
easat-4149	232	2	implementation	implementation	NOUN
easat-4149	232	3	of	of	ADP
easat-4149	232	4	this	this	DET
easat-4149	232	5	standard	standard	NOUN
easat-4149	232	6	promotes	promote	VERB
easat-4149	232	7	a	a	DET
easat-4149	232	8	culture	culture	NOUN
easat-4149	232	9	of	of	ADP
easat-4149	232	10	continuous	continuous	ADJ
easat-4149	232	11	improvement	improvement	NOUN
easat-4149	232	12	within	within	ADP
easat-4149	232	13	the	the	DET
easat-4149	232	14	organization	organization	NOUN
easat-4149	232	15	.	.	PUNCT
easat-4149	233	1	benchmarking	benchmarke	VERB
easat-4149	233	2	is	be	AUX
easat-4149	233	3	a	a	DET
easat-4149	233	4	relatively	relatively	ADV
easat-4149	233	5	new	new	ADJ
easat-4149	233	6	and	and	CCONJ
easat-4149	233	7	effective	effective	ADJ
easat-4149	233	8	activity	activity	NOUN
easat-4149	233	9	related	relate	VERB
easat-4149	233	10	to	to	ADP
easat-4149	233	11	clients	client	NOUN
easat-4149	233	12	,	,	PUNCT
easat-4149	233	13	technology	technology	NOUN
easat-4149	233	14	,	,	PUNCT
easat-4149	233	15	and	and	CCONJ
easat-4149	233	16	organizational	organizational	ADJ
easat-4149	233	17	culture	culture	NOUN
easat-4149	233	18	,	,	PUNCT
easat-4149	233	19	aimed	aim	VERB
easat-4149	233	20	at	at	ADP
easat-4149	233	21	creating	create	VERB
easat-4149	233	22	value	value	NOUN
easat-4149	233	23	and	and	CCONJ
easat-4149	233	24	building	building	NOUN
easat-4149	233	25	competence	competence	NOUN
easat-4149	233	26	.	.	PUNCT
easat-4149	234	1	as	as	ADP
easat-4149	234	2	a	a	DET
easat-4149	234	3	process	process	NOUN
easat-4149	234	4	of	of	ADP
easat-4149	234	5	comparing	compare	VERB
easat-4149	234	6	a	a	DET
easat-4149	234	7	company	company	NOUN
easat-4149	234	8	's	's	PART
easat-4149	234	9	performance	performance	NOUN
easat-4149	234	10	with	with	ADP
easat-4149	234	11	industry	industry	NOUN
easat-4149	234	12	standards	standard	NOUN
easat-4149	234	13	and	and	CCONJ
easat-4149	234	14	its	its	PRON
easat-4149	234	15	own	own	ADJ
easat-4149	234	16	historical	historical	ADJ
easat-4149	234	17	data	datum	NOUN
easat-4149	234	18	,	,	PUNCT
easat-4149	234	19	benchmarking	benchmarking	NOUN
easat-4149	234	20	helps	help	VERB
easat-4149	234	21	evaluate	evaluate	VERB
easat-4149	234	22	the	the	DET
easat-4149	234	23	success	success	NOUN
easat-4149	234	24	of	of	ADP
easat-4149	234	25	marketing	marketing	NOUN
easat-4149	234	26	initiatives	initiative	NOUN
easat-4149	234	27	and	and	CCONJ
easat-4149	234	28	identify	identify	VERB
easat-4149	234	29	areas	area	NOUN
easat-4149	234	30	for	for	ADP
easat-4149	234	31	potential	potential	ADJ
easat-4149	234	32	improvement	improvement	NOUN
easat-4149	234	33	.	.	PUNCT
easat-4149	235	1	since	since	SCONJ
easat-4149	235	2	services	service	NOUN
easat-4149	235	3	are	be	AUX
easat-4149	235	4	among	among	ADP
easat-4149	235	5	the	the	DET
easat-4149	235	6	primary	primary	ADJ
easat-4149	235	7	objects	object	NOUN
easat-4149	235	8	of	of	ADP
easat-4149	235	9	benchmarking	benchmarke	VERB
easat-4149	235	10	,	,	PUNCT
easat-4149	235	11	it	it	PRON
easat-4149	235	12	serves	serve	VERB
easat-4149	235	13	as	as	ADP
easat-4149	235	14	a	a	DET
easat-4149	235	15	powerful	powerful	ADJ
easat-4149	235	16	tool	tool	NOUN
easat-4149	235	17	for	for	ADP
easat-4149	235	18	enhancing	enhance	VERB
easat-4149	235	19	operations	operation	NOUN
easat-4149	235	20	in	in	ADP
easat-4149	235	21	service	service	NOUN
easat-4149	235	22	marketing	marketing	NOUN
easat-4149	235	23	.	.	PUNCT
easat-4149	236	1	through	through	ADP
easat-4149	236	2	the	the	DET
easat-4149	236	3	analysis	analysis	NOUN
easat-4149	236	4	of	of	ADP
easat-4149	236	5	business	business	NOUN
easat-4149	236	6	processes	process	NOUN
easat-4149	236	7	,	,	PUNCT
easat-4149	236	8	organizational	organizational	ADJ
easat-4149	236	9	culture	culture	NOUN
easat-4149	236	10	,	,	PUNCT
easat-4149	236	11	pricing	pricing	NOUN
easat-4149	236	12	policies	policy	NOUN
easat-4149	236	13	,	,	PUNCT
easat-4149	236	14	customer	customer	NOUN
easat-4149	236	15	interaction	interaction	NOUN
easat-4149	236	16	models	model	NOUN
easat-4149	236	17	,	,	PUNCT
easat-4149	236	18	and	and	CCONJ
easat-4149	236	19	client	client	NOUN
easat-4149	236	20	feedback	feedback	NOUN
easat-4149	236	21	,	,	PUNCT
easat-4149	236	22	companies	company	NOUN
easat-4149	236	23	can	can	AUX
easat-4149	236	24	identify	identify	VERB
easat-4149	236	25	and	and	CCONJ
easat-4149	236	26	develop	develop	VERB
easat-4149	236	27	the	the	DET
easat-4149	236	28	best	good	ADJ
easat-4149	236	29	practices	practice	NOUN
easat-4149	236	30	in	in	ADP
easat-4149	236	31	service	service	NOUN
easat-4149	236	32	quality	quality	NOUN
easat-4149	236	33	,	,	PUNCT
easat-4149	236	34	design	design	NOUN
easat-4149	236	35	,	,	PUNCT
easat-4149	236	36	processes	process	NOUN
easat-4149	236	37	,	,	PUNCT
easat-4149	236	38	and	and	CCONJ
easat-4149	236	39	operations	operation	NOUN
easat-4149	236	40	,	,	PUNCT
easat-4149	236	41	ultimately	ultimately	ADV
easat-4149	236	42	improving	improve	VERB
easat-4149	236	43	service	service	NOUN
easat-4149	236	44	marketing	marketing	NOUN
easat-4149	236	45	outcomes	outcome	NOUN
easat-4149	236	46	.	.	PUNCT
easat-4149	237	1	branding	branding	NOUN
easat-4149	237	2	,	,	PUNCT
easat-4149	237	3	as	as	ADP
easat-4149	237	4	a	a	DET
easat-4149	237	5	determinant	determinant	NOUN
easat-4149	237	6	of	of	ADP
easat-4149	237	7	service	service	NOUN
easat-4149	237	8	marketing	marketing	NOUN
easat-4149	237	9	,	,	PUNCT
easat-4149	237	10	embodies	embody	VERB
easat-4149	237	11	the	the	DET
easat-4149	237	12	qualities	quality	NOUN
easat-4149	237	13	of	of	ADP
easat-4149	237	14	a	a	DET
easat-4149	237	15	service	service	NOUN
easat-4149	237	16	that	that	PRON
easat-4149	237	17	influence	influence	VERB
easat-4149	237	18	consumer	consumer	NOUN
easat-4149	237	19	perceptions	perception	NOUN
easat-4149	237	20	,	,	PUNCT
easat-4149	237	21	establish	establish	VERB
easat-4149	237	22	its	its	PRON
easat-4149	237	23	identity	identity	NOUN
easat-4149	237	24	,	,	PUNCT
easat-4149	237	25	and	and	CCONJ
easat-4149	237	26	differentiate	differentiate	VERB
easat-4149	237	27	it	it	PRON
easat-4149	237	28	from	from	ADP
easat-4149	237	29	competitors	competitor	NOUN
easat-4149	237	30	.	.	PUNCT
easat-4149	238	1	a	a	DET
easat-4149	238	2	key	key	ADJ
easat-4149	238	3	feature	feature	NOUN
easat-4149	238	4	of	of	ADP
easat-4149	238	5	branding	branding	NOUN
easat-4149	238	6	in	in	ADP
easat-4149	238	7	service	service	NOUN
easat-4149	238	8	marketing	marketing	NOUN
easat-4149	238	9	is	be	AUX
easat-4149	238	10	its	its	PRON
easat-4149	238	11	ability	ability	NOUN
easat-4149	238	12	to	to	PART
easat-4149	238	13	build	build	VERB
easat-4149	238	14	long	long	ADJ
easat-4149	238	15	-	-	PUNCT
easat-4149	238	16	term	term	NOUN
easat-4149	238	17	relationships	relationship	NOUN
easat-4149	238	18	with	with	ADP
easat-4149	238	19	consumers	consumer	NOUN
easat-4149	238	20	by	by	ADP
easat-4149	238	21	incorporating	incorporate	VERB
easat-4149	238	22	emotional	emotional	ADJ
easat-4149	238	23	elements	element	NOUN
easat-4149	238	24	that	that	PRON
easat-4149	238	25	foster	foster	VERB
easat-4149	238	26	brand	brand	NOUN
easat-4149	238	27	loyalty	loyalty	NOUN
easat-4149	238	28	.	.	PUNCT
easat-4149	239	1	modern	modern	ADJ
easat-4149	239	2	consumers	consumer	NOUN
easat-4149	239	3	focus	focus	VERB
easat-4149	239	4	on	on	ADP
easat-4149	239	5	experiencing	experience	VERB
easat-4149	239	6	brands	brand	NOUN
easat-4149	239	7	as	as	ADP
easat-4149	239	8	symbolic	symbolic	ADJ
easat-4149	239	9	representations	representation	NOUN
easat-4149	239	10	.	.	PUNCT
easat-4149	240	1	the	the	DET
easat-4149	240	2	primary	primary	ADJ
easat-4149	240	3	goal	goal	NOUN
easat-4149	240	4	of	of	ADP
easat-4149	240	5	branding	branding	NOUN
easat-4149	240	6	is	be	AUX
easat-4149	240	7	to	to	PART
easat-4149	240	8	create	create	VERB
easat-4149	240	9	positive	positive	ADJ
easat-4149	240	10	associations	association	NOUN
easat-4149	240	11	between	between	ADP
easat-4149	240	12	the	the	DET
easat-4149	240	13	consumer	consumer	NOUN
easat-4149	240	14	and	and	CCONJ
easat-4149	240	15	the	the	DET
easat-4149	240	16	brand	brand	NOUN
easat-4149	240	17	.	.	PUNCT
easat-4149	241	1	the	the	DET
easat-4149	241	2	role	role	NOUN
easat-4149	241	3	of	of	ADP
easat-4149	241	4	branding	branding	NOUN
easat-4149	241	5	and	and	CCONJ
easat-4149	241	6	its	its	PRON
easat-4149	241	7	elements	element	NOUN
easat-4149	241	8	significantly	significantly	ADV
easat-4149	241	9	influence	influence	VERB
easat-4149	241	10	consumer	consumer	NOUN
easat-4149	241	11	preferences	preference	NOUN
easat-4149	241	12	and	and	CCONJ
easat-4149	241	13	decisionmaking	decisionmake	VERB
easat-4149	241	14	.	.	PUNCT
easat-4149	242	1	contemporary	contemporary	ADJ
easat-4149	242	2	branding	branding	NOUN
easat-4149	242	3	trends	trend	NOUN
easat-4149	242	4	include	include	VERB
easat-4149	242	5	personalization	personalization	NOUN
easat-4149	242	6	,	,	PUNCT
easat-4149	242	7	aligning	align	VERB
easat-4149	242	8	services	service	NOUN
easat-4149	242	9	with	with	ADP
easat-4149	242	10	consumer	consumer	NOUN
easat-4149	242	11	expectations	expectation	NOUN
easat-4149	242	12	,	,	PUNCT
easat-4149	242	13	and	and	CCONJ
easat-4149	242	14	leveraging	leverage	VERB
easat-4149	242	15	digital	digital	ADJ
easat-4149	242	16	technologies	technology	NOUN
easat-4149	242	17	for	for	ADP
easat-4149	242	18	enhanced	enhanced	ADJ
easat-4149	242	19	communication	communication	NOUN
easat-4149	242	20	with	with	ADP
easat-4149	242	21	customers	customer	NOUN
easat-4149	242	22	.	.	PUNCT
easat-4149	243	1	key	key	ADJ
easat-4149	243	2	aspects	aspect	NOUN
easat-4149	243	3	of	of	ADP
easat-4149	243	4	branding	branding	NOUN
easat-4149	243	5	,	,	PUNCT
easat-4149	243	6	such	such	ADJ
easat-4149	243	7	as	as	ADP
easat-4149	243	8	creating	create	VERB
easat-4149	243	9	an	an	DET
easat-4149	243	10	appealing	appealing	ADJ
easat-4149	243	11	service	service	NOUN
easat-4149	243	12	image	image	NOUN
easat-4149	243	13	that	that	PRON
easat-4149	243	14	meets	meet	VERB
easat-4149	243	15	consumer	consumer	NOUN
easat-4149	243	16	expectations	expectation	NOUN
easat-4149	243	17	,	,	PUNCT
easat-4149	243	18	emphasizing	emphasize	VERB
easat-4149	243	19	the	the	DET
easat-4149	243	20	importance	importance	NOUN
easat-4149	243	21	of	of	ADP
easat-4149	243	22	advertising	advertising	NOUN
easat-4149	243	23	,	,	PUNCT
easat-4149	243	24	and	and	CCONJ
easat-4149	243	25	leveraging	leverage	VERB
easat-4149	243	26	emotional	emotional	ADJ
easat-4149	243	27	engagement	engagement	NOUN
easat-4149	243	28	,	,	PUNCT
easat-4149	243	29	have	have	VERB
easat-4149	243	30	a	a	DET
easat-4149	243	31	substantial	substantial	ADJ
easat-4149	243	32	impact	impact	NOUN
easat-4149	243	33	on	on	ADP
easat-4149	243	34	consumer	consumer	NOUN
easat-4149	243	35	behavior	behavior	NOUN
easat-4149	243	36	.	.	PUNCT
easat-4149	244	1	these	these	DET
easat-4149	244	2	elements	element	NOUN
easat-4149	244	3	should	should	AUX
easat-4149	244	4	be	be	AUX
easat-4149	244	5	thoughtfully	thoughtfully	ADV
easat-4149	244	6	incorporated	incorporate	VERB
easat-4149	244	7	into	into	ADP
easat-4149	244	8	strategies	strategy	NOUN
easat-4149	244	9	aimed	aim	VERB
easat-4149	244	10	at	at	ADP
easat-4149	244	11	enhancing	enhance	VERB
easat-4149	244	12	service	service	NOUN
easat-4149	244	13	marketing	marketing	NOUN
easat-4149	244	14	.	.	PUNCT
easat-4149	245	1	in	in	ADP
easat-4149	245	2	conclusion	conclusion	NOUN
easat-4149	245	3	,	,	PUNCT
easat-4149	245	4	the	the	DET
easat-4149	245	5	identified	identify	VERB
easat-4149	245	6	determinants	determinant	NOUN
easat-4149	245	7	of	of	ADP
easat-4149	245	8	service	service	NOUN
easat-4149	245	9	marketing	marketing	NOUN
easat-4149	245	10	are	be	AUX
easat-4149	245	11	deeply	deeply	ADV
easat-4149	245	12	interconnected	interconnected	ADJ
easat-4149	245	13	and	and	CCONJ
easat-4149	245	14	should	should	AUX
easat-4149	245	15	be	be	AUX
easat-4149	245	16	evaluated	evaluate	VERB
easat-4149	245	17	and	and	CCONJ
easat-4149	245	18	integrated	integrate	VERB
easat-4149	245	19	using	use	VERB
easat-4149	245	20	a	a	DET
easat-4149	245	21	holistic	holistic	ADJ
easat-4149	245	22	,	,	PUNCT
easat-4149	245	23	systematic	systematic	ADJ
easat-4149	245	24	approach	approach	NOUN
easat-4149	245	25	.	.	PUNCT
easat-4149	246	1	copyright	copyright	NOUN
easat-4149	246	2	:	:	PUNCT
easat-4149	246	3	©	©	PROPN
easat-4149	246	4	2024	2024	NUM
easat-4149	246	5	by	by	ADP
easat-4149	246	6	the	the	DET
easat-4149	246	7	authors	author	NOUN
easat-4149	246	8	.	.	PUNCT
easat-4149	247	1	this	this	DET
easat-4149	247	2	article	article	NOUN
easat-4149	247	3	is	be	AUX
easat-4149	247	4	an	an	DET
easat-4149	247	5	open	open	ADJ
easat-4149	247	6	access	access	NOUN
easat-4149	247	7	article	article	NOUN
easat-4149	247	8	distributed	distribute	VERB
easat-4149	247	9	under	under	ADP
easat-4149	247	10	the	the	DET
easat-4149	247	11	terms	term	NOUN
easat-4149	247	12	and	and	CCONJ
easat-4149	247	13	conditions	condition	NOUN
easat-4149	247	14	of	of	ADP
easat-4149	247	15	the	the	DET
easat-4149	247	16	creative	creative	ADJ
easat-4149	247	17	commons	common	NOUN
easat-4149	247	18	attribution	attribution	NOUN
easat-4149	247	19	(	(	PUNCT
easat-4149	247	20	cc	cc	NOUN
easat-4149	247	21	by	by	ADP
easat-4149	247	22	)	)	PUNCT
easat-4149	247	23	license	license	NOUN
easat-4149	247	24	(	(	PUNCT
easat-4149	247	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-4149	247	26	)	)	PUNCT
easat-4149	247	27	.	.	PUNCT
easat-4149	248	1	references	reference	NOUN
easat-4149	248	2	[	[	X
easat-4149	248	3	1	1	NUM
easat-4149	248	4	]	]	SYM
easat-4149	248	5	т	т	PROPN
easat-4149	248	6	.	.	NOUN
easat-4149	248	7	danyliuk	danyliuk	PROPN
easat-4149	248	8	,	,	PUNCT
easat-4149	248	9	“	"	PUNCT
easat-4149	248	10	marketing	market	VERB
easat-4149	248	11	in	in	ADP
easat-4149	248	12	the	the	DET
easat-4149	248	13	field	field	NOUN
easat-4149	248	14	of	of	ADP
easat-4149	248	15	services	service	NOUN
easat-4149	248	16	,	,	PUNCT
easat-4149	248	17	”	"	PUNCT
easat-4149	248	18	economic	economic	ADJ
easat-4149	248	19	journal	journal	NOUN
easat-4149	248	20	of	of	ADP
easat-4149	248	21	lesya	lesya	PROPN
easat-4149	248	22	ukrainka	ukrainka	PROPN
easat-4149	248	23	volyn	volyn	PROPN
easat-4149	248	24	national	national	PROPN
easat-4149	248	25	university	university	PROPN
easat-4149	248	26	,	,	PUNCT
easat-4149	248	27	vol	vol	NOUN
easat-4149	248	28	.	.	PROPN
easat-4149	248	29	2	2	NUM
easat-4149	248	30	,	,	PUNCT
easat-4149	248	31	no	no	INTJ
easat-4149	248	32	.	.	NOUN
easat-4149	248	33	26	26	NUM
easat-4149	248	34	,	,	PUNCT
easat-4149	248	35	рр	рр	X
easat-4149	248	36	.	.	PROPN
easat-4149	248	37	128	128	NUM
easat-4149	248	38	-	-	SYM
easat-4149	248	39	136	136	NUM
easat-4149	248	40	,	,	PUNCT
easat-4149	248	41	2021	2021	NUM
easat-4149	248	42	.	.	PUNCT
easat-4149	249	1	doi:10.29038/2786	doi:10.29038/2786	NOUN
easat-4149	249	2	-	-	PUNCT
easat-4149	249	3	4618	4618	NUM
easat-4149	249	4	-	-	PUNCT
easat-4149	249	5	2021	2021	NUM
easat-4149	249	6	-	-	PUNCT
easat-4149	249	7	02	02	NUM
easat-4149	249	8	-	-	PUNCT
easat-4149	249	9	128	128	NUM
easat-4149	249	10	-	-	PUNCT
easat-4149	249	11	136	136	NUM
easat-4149	249	12	.	.	PUNCT
easat-4149	250	1	[	[	X
easat-4149	250	2	2	2	X
easat-4149	250	3	]	]	PUNCT
easat-4149	250	4	s.	s.	PROPN
easat-4149	250	5	tkachuk	tkachuk	PROPN
easat-4149	250	6	and	and	CCONJ
easat-4149	250	7	v.	v.	ADP
easat-4149	250	8	stakhurskyi	stakhurskyi	NOUN
easat-4149	250	9	,	,	PUNCT
easat-4149	250	10	“	"	PUNCT
easat-4149	250	11	marketing	marketing	NOUN
easat-4149	250	12	of	of	ADP
easat-4149	250	13	intangible	intangible	ADJ
easat-4149	250	14	and	and	CCONJ
easat-4149	250	15	tangible	tangible	ADJ
easat-4149	250	16	:	:	PUNCT
easat-4149	250	17	the	the	DET
easat-4149	250	18	difference	difference	NOUN
easat-4149	250	19	and	and	CCONJ
easat-4149	250	20	specificity	specificity	NOUN
easat-4149	250	21	,	,	PUNCT
easat-4149	250	22	”	"	PUNCT
easat-4149	250	23	economy	economy	NOUN
easat-4149	250	24	&	&	CCONJ
easat-4149	250	25	society	society	NOUN
easat-4149	250	26	,	,	PUNCT
easat-4149	250	27	vol	vol	NOUN
easat-4149	250	28	.	.	PROPN
easat-4149	250	29	41	41	NUM
easat-4149	250	30	,	,	PUNCT
easat-4149	250	31	2022	2022	NUM
easat-4149	250	32	.	.	PUNCT
easat-4149	251	1	doi	doi	NOUN
easat-4149	251	2	:	:	PUNCT
easat-4149	251	3	https://doi.org/10.32782/2524-0072/2022-41-18	https://doi.org/10.32782/2524-0072/2022-41-18	NOUN
easat-4149	251	4	[	[	X
easat-4149	251	5	3	3	NUM
easat-4149	251	6	]	]	X
easat-4149	251	7	l.	l.	PROPN
easat-4149	251	8	kriuchko	kriuchko	PROPN
easat-4149	251	9	,	,	PUNCT
easat-4149	251	10	v.	v.	PROPN
easat-4149	251	11	pryimak	pryimak	PROPN
easat-4149	251	12	,	,	PUNCT
easat-4149	251	13	r.	r.	PROPN
easat-4149	251	14	kobzar	kobzar	PROPN
easat-4149	251	15	,	,	PUNCT
easat-4149	251	16	v.	v.	ADP
easat-4149	251	17	basarab	basarab	NOUN
easat-4149	251	18	and	and	CCONJ
easat-4149	251	19	о	о	PROPN
easat-4149	251	20	.	.	PUNCT
easat-4149	252	1	baranova	baranova	PROPN
easat-4149	252	2	,	,	PUNCT
easat-4149	252	3	“	"	PUNCT
easat-4149	252	4	the	the	DET
easat-4149	252	5	influence	influence	NOUN
easat-4149	252	6	of	of	ADP
easat-4149	252	7	ethical	ethical	ADJ
easat-4149	252	8	behavior	behavior	NOUN
easat-4149	252	9	on	on	ADP
easat-4149	252	10	customers	customer	NOUN
easat-4149	252	11	in	in	ADP
easat-4149	252	12	marketing	marketing	NOUN
easat-4149	252	13	management	management	NOUN
easat-4149	252	14	,	,	PUNCT
easat-4149	252	15	”	"	PUNCT
easat-4149	252	16	investments	investment	NOUN
easat-4149	252	17	:	:	PUNCT
easat-4149	252	18	practice	practice	NOUN
easat-4149	252	19	&	&	CCONJ
easat-4149	252	20	experience	experience	NOUN
easat-4149	252	21	,	,	PUNCT
easat-4149	252	22	vol	vol	NOUN
easat-4149	252	23	.	.	PROPN
easat-4149	252	24	19	19	NUM
easat-4149	252	25	,	,	PUNCT
easat-4149	252	26	рр	рр	X
easat-4149	252	27	.	.	PROPN
easat-4149	252	28	91	91	NUM
easat-4149	252	29	-	-	SYM
easat-4149	252	30	97	97	NUM
easat-4149	252	31	,	,	PUNCT
easat-4149	252	32	2023	2023	NUM
easat-4149	252	33	.	.	PUNCT
easat-4149	253	1	doi	doi	NOUN
easat-4149	253	2	:	:	PUNCT
easat-4149	253	3	10.32702/23066814.2023.19.91	10.32702/23066814.2023.19.91	NUM
easat-4149	253	4	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	NOUN
easat-4149	254	1	https://echas.vnu.edu.ua/index.php/echas/issue/view/29	https://echas.vnu.edu.ua/index.php/echas/issue/view/29	ADP
easat-4149	254	2	http://dx.doi.org/10.29038/2786-4618-2021-02-128-136	http://dx.doi.org/10.29038/2786-4618-2021-02-128-136	AUX
easat-4149	254	3	https://doi.org/10.32782/2524-0072/2022-41-18	https://doi.org/10.32782/2524-0072/2022-41-18	NOUN
easat-4149	254	4	9777	9777	NUM
easat-4149	254	5	edelweiss	edelweiss	PROPN
easat-4149	254	6	applied	apply	VERB
easat-4149	254	7	science	science	NOUN
easat-4149	254	8	and	and	CCONJ
easat-4149	254	9	technology	technology	NOUN
easat-4149	254	10	issn	issn	PROPN
easat-4149	254	11	:	:	PUNCT
easat-4149	254	12	2576	2576	NUM
easat-4149	254	13	-	-	SYM
easat-4149	254	14	8484	8484	NUM
easat-4149	254	15	vol	vol	NOUN
easat-4149	254	16	.	.	PROPN
easat-4149	254	17	8	8	NUM
easat-4149	254	18	,	,	PUNCT
easat-4149	254	19	no	no	INTJ
easat-4149	254	20	.	.	NOUN
easat-4149	255	1	6	6	NUM
easat-4149	255	2	:	:	SYM
easat-4149	255	3	9766	9766	NUM
easat-4149	255	4	-	-	SYM
easat-4149	255	5	9777	9777	NUM
easat-4149	255	6	,	,	PUNCT
easat-4149	255	7	2024	2024	NUM
easat-4149	255	8	doi	doi	NOUN
easat-4149	255	9	:	:	PUNCT
easat-4149	255	10	10.55214/25768484.v9i1.4149	10.55214/25768484.v9i1.4149	PROPN
easat-4149	255	11	©	©	PROPN
easat-4149	255	12	2024	2024	NUM
easat-4149	255	13	by	by	ADP
easat-4149	255	14	the	the	DET
easat-4149	255	15	authors	author	NOUN
easat-4149	255	16	;	;	PUNCT
easat-4149	255	17	licensee	licensee	PROPN
easat-4149	255	18	learning	learning	NOUN
easat-4149	255	19	gate	gate	NOUN
easat-4149	255	20	[	[	X
easat-4149	255	21	4	4	NUM
easat-4149	255	22	]	]	PUNCT
easat-4149	255	23	j.	j.	PROPN
easat-4149	255	24	nikolajenko	nikolajenko	PROPN
easat-4149	255	25	-	-	PUNCT
easat-4149	255	26	skarbalė	skarbalė	NOUN
easat-4149	255	27	and	and	CCONJ
easat-4149	255	28	r.	r.	PROPN
easat-4149	255	29	viederytė	viederytė	PROPN
easat-4149	255	30	-	-	PUNCT
easat-4149	255	31	žilienė	žilienė	VERB
easat-4149	255	32	“	"	PUNCT
easat-4149	255	33	transformations	transformation	NOUN
easat-4149	255	34	of	of	ADP
easat-4149	255	35	customer	customer	NOUN
easat-4149	255	36	loyalty	loyalty	NOUN
easat-4149	255	37	attitude	attitude	NOUN
easat-4149	255	38	in	in	ADP
easat-4149	255	39	marketing	marketing	NOUN
easat-4149	255	40	:	:	PUNCT
easat-4149	255	41	key	key	ADJ
easat-4149	255	42	components	component	NOUN
easat-4149	255	43	of	of	ADP
easat-4149	255	44	modern	modern	ADJ
easat-4149	255	45	loyalty	loyalty	NOUN
easat-4149	255	46	,	,	PUNCT
easat-4149	255	47	”	"	PUNCT
easat-4149	255	48	innovative	innovative	ADJ
easat-4149	255	49	marketing	marketing	NOUN
easat-4149	255	50	,	,	PUNCT
easat-4149	255	51	vol	vol	NOUN
easat-4149	255	52	.	.	PROPN
easat-4149	255	53	19	19	NUM
easat-4149	255	54	,	,	PUNCT
easat-4149	255	55	no	no	INTJ
easat-4149	255	56	.	.	NOUN
easat-4149	255	57	4	4	NUM
easat-4149	255	58	,	,	PUNCT
easat-4149	255	59	рр	рр	X
easat-4149	255	60	.	.	PROPN
easat-4149	255	61	105	105	NUM
easat-4149	255	62	-	-	SYM
easat-4149	255	63	123	123	NUM
easat-4149	255	64	,	,	PUNCT
easat-4149	255	65	2023	2023	NUM
easat-4149	255	66	.	.	PUNCT
easat-4149	256	1	doi:10.21511	doi:10.21511	NOUN
easat-4149	256	2	/	/	SYM
easat-4149	256	3	im.19(4).2023.09	im.19(4).2023.09	NOUN
easat-4149	256	4	.	.	PUNCT
easat-4149	257	1	[	[	X
easat-4149	257	2	5	5	NUM
easat-4149	257	3	]	]	PUNCT
easat-4149	257	4	vegheș	vegheș	ADJ
easat-4149	257	5	călin	călin	NOUN
easat-4149	257	6	.	.	PUNCT
easat-4149	258	1	“	"	PUNCT
easat-4149	258	2	cultural	cultural	ADJ
easat-4149	258	3	heritage	heritage	NOUN
easat-4149	258	4	and	and	CCONJ
easat-4149	258	5	nation	nation	NOUN
easat-4149	258	6	branding	branding	NOUN
easat-4149	258	7	:	:	PUNCT
easat-4149	258	8	a	a	DET
easat-4149	258	9	marketing	marketing	NOUN
easat-4149	258	10	driver	driver	NOUN
easat-4149	258	11	for	for	ADP
easat-4149	258	12	sustainable	sustainable	ADJ
easat-4149	258	13	development	development	NOUN
easat-4149	258	14	,	,	PUNCT
easat-4149	258	15	”	"	PUNCT
easat-4149	258	16	european	european	ADJ
easat-4149	258	17	journal	journal	NOUN
easat-4149	258	18	of	of	ADP
easat-4149	258	19	sustainable	sustainable	ADJ
easat-4149	258	20	development	development	NOUN
easat-4149	258	21	,	,	PUNCT
easat-4149	258	22	11	11	NUM
easat-4149	258	23	,	,	PUNCT
easat-4149	258	24	no	no	INTJ
easat-4149	258	25	.	.	NOUN
easat-4149	258	26	1	1	NUM
easat-4149	258	27	,	,	PUNCT
easat-4149	258	28	рр	рр	X
easat-4149	258	29	.	.	PROPN
easat-4149	258	30	42	42	NUM
easat-4149	258	31	-	-	SYM
easat-4149	258	32	54	54	NUM
easat-4149	258	33	,	,	PUNCT
easat-4149	258	34	2022	2022	NUM
easat-4149	258	35	.	.	PUNCT
easat-4149	259	1	10.14207	10.14207	NUM
easat-4149	259	2	/	/	SYM
easat-4149	259	3	ejsd.2022.v11n1p42	ejsd.2022.v11n1p42	NUM
easat-4149	260	1	[	[	X
easat-4149	260	2	6	6	NUM
easat-4149	260	3	]	]	PUNCT
easat-4149	260	4	a.	a.	NOUN
easat-4149	260	5	orel	orel	PROPN
easat-4149	260	6	,	,	PUNCT
easat-4149	260	7	o.	o.	PROPN
easat-4149	260	8	sukhodolsky	sukhodolsky	PROPN
easat-4149	260	9	and	and	CCONJ
easat-4149	260	10	i.	i.	PROPN
easat-4149	260	11	berezkin	berezkin	PROPN
easat-4149	260	12	,	,	PUNCT
easat-4149	260	13	“	"	PUNCT
easat-4149	260	14	brand	brand	NOUN
easat-4149	260	15	development	development	NOUN
easat-4149	260	16	strategies	strategy	NOUN
easat-4149	260	17	of	of	ADP
easat-4149	260	18	the	the	DET
easat-4149	260	19	enterprise	enterprise	NOUN
easat-4149	260	20	in	in	ADP
easat-4149	260	21	the	the	DET
easat-4149	260	22	context	context	NOUN
easat-4149	260	23	of	of	ADP
easat-4149	260	24	marketing	marketing	NOUN
easat-4149	260	25	orientation	orientation	NOUN
easat-4149	260	26	,	,	PUNCT
easat-4149	260	27	”	"	PUNCT
easat-4149	260	28	investments	investment	NOUN
easat-4149	260	29	:	:	PUNCT
easat-4149	260	30	practice	practice	NOUN
easat-4149	260	31	&	&	CCONJ
easat-4149	260	32	experience	experience	NOUN
easat-4149	260	33	,	,	PUNCT
easat-4149	260	34	vol	vol	NOUN
easat-4149	260	35	.	.	PROPN
easat-4149	260	36	16	16	NUM
easat-4149	260	37	,	,	PUNCT
easat-4149	260	38	рр	рр	X
easat-4149	260	39	.	.	PROPN
easat-4149	260	40	99	99	NUM
easat-4149	260	41	-	-	SYM
easat-4149	260	42	102	102	NUM
easat-4149	260	43	,	,	PUNCT
easat-4149	260	44	2024	2024	NUM
easat-4149	260	45	.	.	PUNCT
easat-4149	261	1	doi	doi	NOUN
easat-4149	261	2	:	:	PUNCT
easat-4149	261	3	10.32702/2306	10.32702/2306	NUM
easat-4149	261	4	-	-	PUNCT
easat-4149	261	5	6814.2024.16.98	6814.2024.16.98	NOUN
easat-4149	262	1	[	[	X
easat-4149	262	2	7	7	NUM
easat-4149	262	3	]	]	PUNCT
easat-4149	262	4	p.	p.	NOUN
easat-4149	262	5	kral	kral	PROPN
easat-4149	262	6	and	and	CCONJ
easat-4149	262	7	k.	k.	PROPN
easat-4149	262	8	janoskova	janoskova	PROPN
easat-4149	262	9	,	,	PUNCT
easat-4149	262	10	“	"	PUNCT
easat-4149	262	11	interdependence	interdependence	NOUN
easat-4149	262	12	of	of	ADP
easat-4149	262	13	selected	select	VERB
easat-4149	262	14	socio	socio	NOUN
easat-4149	262	15	-	-	PUNCT
easat-4149	262	16	demographic	demographic	ADJ
easat-4149	262	17	characteristics	characteristic	NOUN
easat-4149	262	18	of	of	ADP
easat-4149	262	19	consumers	consumer	NOUN
easat-4149	262	20	and	and	CCONJ
easat-4149	262	21	consumer	consumer	NOUN
easat-4149	262	22	preferences	preference	NOUN
easat-4149	262	23	toward	toward	ADP
easat-4149	262	24	brands	brand	NOUN
easat-4149	262	25	,	,	PUNCT
easat-4149	262	26	”	"	PUNCT
easat-4149	262	27	innovative	innovative	ADJ
easat-4149	262	28	marketing	marketing	NOUN
easat-4149	262	29	,	,	PUNCT
easat-4149	262	30	vol	vol	NOUN
easat-4149	262	31	.	.	PROPN
easat-4149	262	32	19	19	NUM
easat-4149	262	33	,	,	PUNCT
easat-4149	262	34	no	no	INTJ
easat-4149	262	35	.	.	NOUN
easat-4149	262	36	1	1	NUM
easat-4149	262	37	,	,	PUNCT
easat-4149	262	38	рр	рр	X
easat-4149	262	39	.	.	NOUN
easat-4149	262	40	197	197	NUM
easat-4149	262	41	-	-	SYM
easat-4149	262	42	207	207	NUM
easat-4149	262	43	,	,	PUNCT
easat-4149	262	44	2023	2023	NUM
easat-4149	262	45	.	.	PUNCT
easat-4149	263	1	doi:10.21511	doi:10.21511	NOUN
easat-4149	263	2	/	/	SYM
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easat-4149	264	1	[	[	X
easat-4149	264	2	8	8	NUM
easat-4149	264	3	]	]	PUNCT
easat-4149	264	4	by	by	ADP
easat-4149	264	5	hanen	hanen	PROPN
easat-4149	264	6	charni	charni	NOUN
easat-4149	264	7	,	,	PUNCT
easat-4149	264	8	n.	n.	PROPN
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easat-4149	264	10	and	and	CCONJ
easat-4149	264	11	m.	m.	PROPN
easat-4149	264	12	ahmed	ahmed	PROPN
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easat-4149	264	14	“	"	PUNCT
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easat-4149	264	17	and	and	CCONJ
easat-4149	264	18	emotional	emotional	ADJ
easat-4149	264	19	dimensions	dimension	NOUN
easat-4149	264	20	of	of	ADP
easat-4149	264	21	customer	customer	NOUN
easat-4149	264	22	value	value	NOUN
easat-4149	264	23	in	in	ADP
easat-4149	264	24	financial	financial	ADJ
easat-4149	264	25	services	service	NOUN
easat-4149	264	26	through	through	ADP
easat-4149	264	27	employee	employee	NOUN
easat-4149	264	28	-	-	PUNCT
easat-4149	264	29	customer	customer	NOUN
easat-4149	264	30	dynamics	dynamic	NOUN
easat-4149	264	31	,	,	PUNCT
easat-4149	264	32	”	"	PUNCT
easat-4149	264	33	journal	journal	NOUN
easat-4149	264	34	of	of	ADP
easat-4149	264	35	sustainable	sustainable	ADJ
easat-4149	264	36	development	development	NOUN
easat-4149	264	37	,	,	PUNCT
easat-4149	264	38	vol	vol	NOUN
easat-4149	264	39	.	.	PROPN
easat-4149	264	40	13	13	NUM
easat-4149	264	41	,	,	PUNCT
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easat-4149	264	43	.	.	NOUN
easat-4149	264	44	4	4	NUM
easat-4149	264	45	,	,	PUNCT
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easat-4149	264	47	.	.	PROPN
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easat-4149	264	49	,	,	PUNCT
easat-4149	264	50	2024	2024	NUM
easat-4149	264	51	.	.	PUNCT
easat-4149	265	1	doi	doi	NOUN
easat-4149	265	2	:	:	PUNCT
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easat-4149	265	4	/	/	SYM
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easat-4149	265	6	[	[	X
easat-4149	265	7	9	9	NUM
easat-4149	265	8	]	]	SYM
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easat-4149	265	11	,	,	PUNCT
easat-4149	265	12	n.	n.	PROPN
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easat-4149	265	14	,	,	PUNCT
easat-4149	265	15	t.	t.	PROPN
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easat-4149	265	18	o.	o.	PROPN
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easat-4149	265	21	o.	o.	PROPN
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easat-4149	265	24	s.	s.	PROPN
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easat-4149	265	26	,	,	PUNCT
easat-4149	265	27	“	"	PUNCT
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easat-4149	265	30	of	of	ADP
easat-4149	265	31	marketing	marketing	NOUN
easat-4149	265	32	strategies	strategy	NOUN
easat-4149	265	33	in	in	ADP
easat-4149	265	34	hotel	hotel	NOUN
easat-4149	265	35	branding	branding	NOUN
easat-4149	265	36	,	,	PUNCT
easat-4149	265	37	”	"	PUNCT
easat-4149	265	38	journal	journal	NOUN
easat-4149	265	39	of	of	ADP
easat-4149	265	40	information	information	NOUN
easat-4149	265	41	technology	technology	NOUN
easat-4149	265	42	management	management	NOUN
easat-4149	265	43	,	,	PUNCT
easat-4149	265	44	vol	vol	NOUN
easat-4149	265	45	.	.	PROPN
easat-4149	266	1	15	15	NUM
easat-4149	266	2	,	,	PUNCT
easat-4149	266	3	no	no	INTJ
easat-4149	266	4	.	.	NOUN
easat-4149	266	5	1	1	NUM
easat-4149	266	6	,	,	PUNCT
easat-4149	266	7	рр	рр	X
easat-4149	266	8	.	.	PROPN
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easat-4149	266	10	-	-	SYM
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easat-4149	266	12	,	,	PUNCT
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easat-4149	266	14	.	.	PUNCT
easat-4149	267	1	https://doi.org/	https://doi.org/	NOUN
easat-4149	267	2	10.22059	10.22059	NUM
easat-4149	267	3	/	/	SYM
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easat-4149	268	2	10	10	NUM
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easat-4149	268	8	,	,	PUNCT
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easat-4149	268	20	“	"	PUNCT
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easat-4149	268	23	of	of	ADP
easat-4149	268	24	the	the	DET
easat-4149	268	25	relationship	relationship	NOUN
easat-4149	268	26	between	between	ADP
easat-4149	268	27	marketing	marketing	NOUN
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easat-4149	268	29	customer	customer	NOUN
easat-4149	268	30	satisfaction	satisfaction	NOUN
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easat-4149	268	34	industry	industry	NOUN
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easat-4149	268	36	”	"	PUNCT
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easat-4149	268	39	strategic	strategic	ADJ
easat-4149	268	40	management	management	NOUN
easat-4149	268	41	journal	journal	NOUN
easat-4149	268	42	,	,	PUNCT
easat-4149	268	43	vol	vol	NOUN
easat-4149	268	44	.	.	PUNCT
easat-4149	268	45	23s	23s	NUM
easat-4149	268	46	,	,	PUNCT
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easat-4149	268	48	.	.	NOUN
easat-4149	268	49	5	5	NUM
easat-4149	268	50	,	,	PUNCT
easat-4149	268	51	рр	рр	X
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easat-4149	268	53	1	1	NUM
easat-4149	268	54	-	-	SYM
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easat-4149	268	57	2024	2024	NUM
easat-4149	268	58	.	.	PUNCT
easat-4149	269	1	https://www.abacademies.org/journals/month-june-year-2024-vol-23-issue-5-journal-asmj-pastissue.html	https://www.abacademies.org/journals/month-june-year-2024-vol-23-issue-5-journal-asmj-pastissue.html	PROPN
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easat-4149	270	2	11	11	NUM
easat-4149	270	3	]	]	X
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easat-4149	270	9	,	,	PUNCT
easat-4149	270	10	o.	o.	PROPN
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easat-4149	270	19	“	"	PUNCT
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easat-4149	270	32	services	service	NOUN
easat-4149	270	33	in	in	ADP
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easat-4149	270	46	and	and	CCONJ
easat-4149	270	47	practice	practice	NOUN
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easat-4149	270	50	.	.	PROPN
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easat-4149	270	52	,	,	PUNCT
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easat-4149	270	54	.	.	NOUN
easat-4149	270	55	42	42	NUM
easat-4149	270	56	,	,	PUNCT
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easat-4149	270	60	-	-	SYM
easat-4149	270	61	370	370	NUM
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easat-4149	270	63	2022	2022	NUM
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easat-4149	272	1	[	[	X
easat-4149	272	2	12	12	NUM
easat-4149	272	3	]	]	PUNCT
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easat-4149	272	10	“	"	PUNCT
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easat-4149	272	16	activities	activity	NOUN
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easat-4149	272	22	investments	investment	NOUN
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easat-4149	272	27	,	,	PUNCT
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easat-4149	272	29	.	.	PROPN
easat-4149	272	30	10	10	NUM
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easat-4149	272	35	-	-	SYM
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easat-4149	272	38	2023	2023	NUM
easat-4149	272	39	.	.	PUNCT
easat-4149	273	1	doi	doi	NOUN
easat-4149	273	2	:	:	PUNCT
easat-4149	273	3	doi	doi	NOUN
easat-4149	273	4	:	:	PUNCT
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easat-4149	274	6	,	,	PUNCT
easat-4149	274	7	o.	o.	PROPN
easat-4149	274	8	kabanova	kabanova	PROPN
easat-4149	274	9	,	,	PUNCT
easat-4149	274	10	h.	h.	PROPN
easat-4149	274	11	chyrva	chyrva	PROPN
easat-4149	274	12	,	,	PUNCT
easat-4149	274	13	d.	d.	PROPN
easat-4149	274	14	vlasenko	vlasenko	PROPN
easat-4149	274	15	and	and	CCONJ
easat-4149	274	16	h.	h.	PROPN
easat-4149	274	17	komarnytska	komarnytska	PROPN
easat-4149	274	18	,	,	PUNCT
easat-4149	274	19	“	"	PUNCT
easat-4149	274	20	trends	trend	NOUN
easat-4149	274	21	and	and	CCONJ
easat-4149	274	22	perspectives	perspective	NOUN
easat-4149	274	23	on	on	ADP
easat-4149	274	24	the	the	DET
easat-4149	274	25	impact	impact	NOUN
easat-4149	274	26	of	of	ADP
easat-4149	274	27	digital	digital	ADJ
easat-4149	274	28	technologies	technology	NOUN
easat-4149	274	29	on	on	ADP
easat-4149	274	30	the	the	DET
easat-4149	274	31	efficacy	efficacy	NOUN
easat-4149	274	32	of	of	ADP
easat-4149	274	33	marketing	marketing	NOUN
easat-4149	274	34	communication	communication	NOUN
easat-4149	274	35	,	,	PUNCT
easat-4149	274	36	”	"	PUNCT
easat-4149	274	37	financial	financial	ADJ
easat-4149	274	38	and	and	CCONJ
easat-4149	274	39	credit	credit	NOUN
easat-4149	274	40	activities	activity	NOUN
easat-4149	274	41	:	:	PUNCT
easat-4149	274	42	problems	problem	NOUN
easat-4149	274	43	of	of	ADP
easat-4149	274	44	theory	theory	NOUN
easat-4149	274	45	and	and	CCONJ
easat-4149	274	46	practice	practice	NOUN
easat-4149	274	47	,	,	PUNCT
easat-4149	274	48	vol	vol	NOUN
easat-4149	274	49	.	.	PROPN
easat-4149	275	1	6	6	NUM
easat-4149	275	2	,	,	PUNCT
easat-4149	275	3	no	no	INTJ
easat-4149	275	4	.	.	NOUN
easat-4149	275	5	53	53	NUM
easat-4149	275	6	,	,	PUNCT
easat-4149	275	7	рр	рр	X
easat-4149	275	8	.	.	PROPN
easat-4149	275	9	471	471	NUM
easat-4149	275	10	-	-	SYM
easat-4149	275	11	486	486	NUM
easat-4149	275	12	,	,	PUNCT
easat-4149	275	13	2023	2023	NUM
easat-4149	275	14	.	.	PUNCT
easat-4149	276	1	doi:10.55643	doi:10.55643	NOUN
easat-4149	276	2	/	/	SYM
easat-4149	276	3	fcaptp.6.53.2023.4259	fcaptp.6.53.2023.4259	NOUN
easat-4149	276	4	[	[	X
easat-4149	276	5	14	14	NUM
easat-4149	276	6	]	]	PUNCT
easat-4149	276	7	a.	a.	NOUN
easat-4149	276	8	telnov	telnov	PROPN
easat-4149	276	9	,	,	PUNCT
easat-4149	276	10	v.	v.	PROPN
easat-4149	276	11	нurochkina	нurochkina	PROPN
easat-4149	276	12	,	,	PUNCT
easat-4149	276	13	s.	s.	PROPN
easat-4149	276	14	reshmidilova	reshmidilova	PROPN
easat-4149	276	15	,	,	PUNCT
easat-4149	276	16	i.	i.	PROPN
easat-4149	276	17	yepifanova	yepifanova	PROPN
easat-4149	276	18	and	and	CCONJ
easat-4149	276	19	a.	a.	PROPN
easat-4149	276	20	yakivchenko	yakivchenko	PROPN
easat-4149	276	21	,	,	PUNCT
easat-4149	276	22	“	"	PUNCT
easat-4149	276	23	ergodesing	ergodese	VERB
easat-4149	276	24	as	as	ADP
easat-4149	276	25	a	a	DET
easat-4149	276	26	method	method	NOUN
easat-4149	276	27	for	for	ADP
easat-4149	276	28	the	the	DET
easat-4149	276	29	design	design	NOUN
easat-4149	276	30	of	of	ADP
easat-4149	276	31	the	the	DET
easat-4149	276	32	quality	quality	NOUN
easat-4149	276	33	of	of	ADP
easat-4149	276	34	products	product	NOUN
easat-4149	276	35	on	on	ADP
easat-4149	276	36	the	the	DET
easat-4149	276	37	basis	basis	NOUN
easat-4149	276	38	of	of	ADP
easat-4149	276	39	benchmarking	benchmarke	VERB
easat-4149	276	40	,	,	PUNCT
easat-4149	276	41	”	"	PUNCT
easat-4149	276	42	journal	journal	NOUN
easat-4149	276	43	of	of	ADP
easat-4149	276	44	hygienic	hygienic	ADJ
easat-4149	276	45	engineering	engineering	NOUN
easat-4149	276	46	and	and	CCONJ
easat-4149	276	47	design	design	NOUN
easat-4149	276	48	,	,	PUNCT
easat-4149	276	49	vol	vol	NOUN
easat-4149	276	50	.	.	PROPN
easat-4149	276	51	40	40	NUM
easat-4149	276	52	,	,	PUNCT
easat-4149	276	53	рр	рр	X
easat-4149	276	54	.	.	PROPN
easat-4149	276	55	27	27	NUM
easat-4149	276	56	-	-	SYM
easat-4149	276	57	35	35	NUM
easat-4149	276	58	,	,	PUNCT
easat-4149	276	59	2022	2022	NUM
easat-4149	276	60	.	.	PUNCT
easat-4149	277	1	https://keypublishing.org/jhed/wp-content/uploads/2022/11/02.-full-paper-anatoly-telnov.pdf	https://keypublishing.org/jhed/wp-content/uploads/2022/11/02.-full-paper-anatoly-telnov.pdf	PUNCT
easat-4149	278	1	[	[	X
easat-4149	278	2	15	15	NUM
easat-4149	278	3	]	]	X
easat-4149	278	4	i.	i.	NOUN
easat-4149	278	5	shostak	shostak	PROPN
easat-4149	278	6	and	and	CCONJ
easat-4149	278	7	н	н	NOUN
easat-4149	278	8	.	.	PUNCT
easat-4149	278	9	plysenko	plysenko	ADJ
easat-4149	278	10	,	,	PUNCT
easat-4149	278	11	“	"	PUNCT
easat-4149	278	12	benchmarking	benchmarke	VERB
easat-4149	278	13	of	of	ADP
easat-4149	278	14	esg	esg	PROPN
easat-4149	278	15	components	component	NOUN
easat-4149	278	16	:	:	PUNCT
easat-4149	278	17	theoretical	theoretical	ADJ
easat-4149	278	18	and	and	CCONJ
easat-4149	278	19	methodological	methodological	ADJ
easat-4149	278	20	aspect	aspect	NOUN
easat-4149	278	21	,	,	PUNCT
easat-4149	278	22	”	"	PUNCT
easat-4149	278	23	actual	actual	ADJ
easat-4149	278	24	problems	problem	NOUN
easat-4149	278	25	of	of	ADP
easat-4149	278	26	the	the	DET
easat-4149	278	27	economy	economy	NOUN
easat-4149	278	28	,	,	PUNCT
easat-4149	278	29	vol	vol	NOUN
easat-4149	278	30	.	.	PROPN
easat-4149	278	31	274	274	NUM
easat-4149	278	32	,	,	PUNCT
easat-4149	278	33	рр	рр	X
easat-4149	278	34	.	.	PROPN
easat-4149	278	35	105	105	NUM
easat-4149	278	36	-	-	SYM
easat-4149	278	37	112	112	NUM
easat-4149	278	38	,	,	PUNCT
easat-4149	278	39	2024	2024	NUM
easat-4149	278	40	.	.	PUNCT
easat-4149	279	1	doi	doi	NOUN
easat-4149	279	2	:	:	PUNCT
easat-4149	279	3	10.32752/1993	10.32752/1993	NUM
easat-4149	279	4	-	-	PUNCT
easat-4149	279	5	6788	6788	NUM
easat-4149	279	6	-	-	PUNCT
easat-4149	279	7	2024	2024	NUM
easat-4149	279	8	-	-	SYM
easat-4149	279	9	1	1	NUM
easat-4149	279	10	-	-	PUNCT
easat-4149	279	11	274	274	NUM
easat-4149	279	12	-	-	PUNCT
easat-4149	279	13	105	105	NUM
easat-4149	279	14	-	-	SYM
easat-4149	279	15	112	112	NUM
easat-4149	279	16	[	[	X
easat-4149	279	17	16	16	NUM
easat-4149	279	18	]	]	PUNCT
easat-4149	279	19	r.	r.	PROPN
easat-4149	279	20	holub	holub	PROPN
easat-4149	279	21	,	,	PUNCT
easat-4149	279	22	i.	i.	PROPN
easat-4149	279	23	ignatieva	ignatieva	PROPN
easat-4149	279	24	,	,	PUNCT
easat-4149	279	25	a.	a.	NOUN
easat-4149	279	26	serbenivska	serbenivska	NOUN
easat-4149	279	27	and	and	CCONJ
easat-4149	279	28	t.	t.	PROPN
easat-4149	279	29	sydorenko	sydorenko	PROPN
easat-4149	279	30	,	,	PUNCT
easat-4149	279	31	“	"	PUNCT
easat-4149	279	32	corporate	corporate	ADJ
easat-4149	279	33	culture	culture	NOUN
easat-4149	279	34	of	of	ADP
easat-4149	279	35	companies	company	NOUN
easat-4149	279	36	in	in	ADP
easat-4149	279	37	the	the	DET
easat-4149	279	38	conditions	condition	NOUN
easat-4149	279	39	of	of	ADP
easat-4149	279	40	transformations	transformation	NOUN
easat-4149	279	41	,	,	PUNCT
easat-4149	279	42	”	"	PUNCT
easat-4149	279	43	financial	financial	ADJ
easat-4149	279	44	and	and	CCONJ
easat-4149	279	45	credit	credit	NOUN
easat-4149	279	46	activities	activity	NOUN
easat-4149	279	47	:	:	PUNCT
easat-4149	279	48	problems	problem	NOUN
easat-4149	279	49	of	of	ADP
easat-4149	279	50	theory	theory	NOUN
easat-4149	279	51	and	and	CCONJ
easat-4149	279	52	practice	practice	NOUN
easat-4149	279	53	,	,	PUNCT
easat-4149	279	54	vol	vol	NOUN
easat-4149	279	55	.	.	PROPN
easat-4149	280	1	4	4	NUM
easat-4149	280	2	,	,	PUNCT
easat-4149	280	3	no	no	INTJ
easat-4149	280	4	.	.	NOUN
easat-4149	280	5	39	39	NUM
easat-4149	280	6	,	,	PUNCT
easat-4149	280	7	рр	рр	X
easat-4149	280	8	.	.	PROPN
easat-4149	280	9	541	541	NUM
easat-4149	280	10	-	-	SYM
easat-4149	280	11	549	549	NUM
easat-4149	280	12	,	,	PUNCT
easat-4149	280	13	2021	2021	NUM
easat-4149	280	14	.	.	PUNCT
easat-4149	281	1	https://ekmair.ukma.edu.ua/handle/123456789/23001	https://ekmair.ukma.edu.ua/handle/123456789/23001	NOUN
easat-4149	282	1	[	[	X
easat-4149	282	2	17	17	NUM
easat-4149	282	3	]	]	PUNCT
easat-4149	282	4	a.	a.	NOUN
easat-4149	282	5	cherep	cherep	PROPN
easat-4149	282	6	,	,	PUNCT
easat-4149	282	7	e.	e.	PROPN
easat-4149	282	8	makazan	makazan	PROPN
easat-4149	282	9	,	,	PUNCT
easat-4149	282	10	v.	v.	PROPN
easat-4149	282	11	tomareva	tomareva	PROPN
easat-4149	282	12	-	-	PUNCT
easat-4149	282	13	patlahova	patlahova	PROPN
easat-4149	282	14	,	,	PUNCT
easat-4149	282	15	o.	o.	PROPN
easat-4149	282	16	lepekhyn	lepekhyn	PROPN
easat-4149	282	17	,	,	PUNCT
easat-4149	282	18	kana	kana	PROPN
easat-4149	282	19	and	and	CCONJ
easat-4149	282	20	m.	m.	PROPN
easat-4149	282	21	kanabekova	kanabekova	PROPN
easat-4149	282	22	,	,	PUNCT
easat-4149	282	23	“	"	PUNCT
easat-4149	282	24	model	model	NOUN
easat-4149	282	25	of	of	ADP
easat-4149	282	26	realization	realization	NOUN
easat-4149	282	27	of	of	ADP
easat-4149	282	28	mechanism	mechanism	NOUN
easat-4149	282	29	of	of	ADP
easat-4149	282	30	enterprise	enterprise	NOUN
easat-4149	282	31	corporate	corporate	ADJ
easat-4149	282	32	culture	culture	NOUN
easat-4149	282	33	formation	formation	NOUN
easat-4149	282	34	,	,	PUNCT
easat-4149	282	35	”	"	PUNCT
easat-4149	282	36	financial	financial	ADJ
easat-4149	282	37	and	and	CCONJ
easat-4149	282	38	credit	credit	NOUN
easat-4149	282	39	activities	activity	NOUN
easat-4149	282	40	:	:	PUNCT
easat-4149	282	41	problems	problem	NOUN
easat-4149	282	42	of	of	ADP
easat-4149	282	43	theory	theory	NOUN
easat-4149	282	44	and	and	CCONJ
easat-4149	282	45	practice	practice	NOUN
easat-4149	282	46	,	,	PUNCT
easat-4149	282	47	vol	vol	NOUN
easat-4149	282	48	.	.	PROPN
easat-4149	282	49	5	5	NUM
easat-4149	282	50	,	,	PUNCT
easat-4149	282	51	no	no	INTJ
easat-4149	282	52	.	.	NOUN
easat-4149	282	53	52	52	NUM
easat-4149	282	54	,	,	PUNCT
easat-4149	282	55	рр	рр	X
easat-4149	282	56	.	.	NOUN
easat-4149	282	57	504	504	NUM
easat-4149	282	58	-	-	SYM
easat-4149	282	59	516	516	NUM
easat-4149	282	60	,	,	PUNCT
easat-4149	282	61	2023	2023	NUM
easat-4149	282	62	.	.	PUNCT
easat-4149	282	63	https://doi.org/10.55643/fcaptp.5.52.2023.4179	https://doi.org/10.55643/fcaptp.5.52.2023.4179	PUNCT
easat-4149	283	1	[	[	X
easat-4149	283	2	18	18	NUM
easat-4149	283	3	]	]	PUNCT
easat-4149	283	4	о	о	X
easat-4149	283	5	.	.	PUNCT
easat-4149	284	1	popova	popova	PROPN
easat-4149	284	2	,	,	PUNCT
easat-4149	284	3	v.	v.	ADP
easat-4149	284	4	koval	koval	PROPN
easat-4149	284	5	,	,	PUNCT
easat-4149	284	6	l.	l.	PROPN
easat-4149	284	7	antonova	antonova	PROPN
easat-4149	284	8	and	and	CCONJ
easat-4149	284	9	a.	a.	NOUN
easat-4149	284	10	оrel	оrel	PROPN
easat-4149	284	11	,	,	PUNCT
easat-4149	284	12	“	"	PUNCT
easat-4149	284	13	corporate	corporate	ADJ
easat-4149	284	14	social	social	ADJ
easat-4149	284	15	responsibility	responsibility	NOUN
easat-4149	284	16	of	of	ADP
easat-4149	284	17	agricultural	agricultural	ADJ
easat-4149	284	18	enterprises	enterprise	NOUN
easat-4149	284	19	according	accord	VERB
easat-4149	284	20	to	to	ADP
easat-4149	284	21	their	their	PRON
easat-4149	284	22	economic	economic	ADJ
easat-4149	284	23	status	status	NOUN
easat-4149	284	24	,	,	PUNCT
easat-4149	284	25	”	"	PUNCT
easat-4149	284	26	management	management	NOUN
easat-4149	284	27	theory	theory	NOUN
easat-4149	284	28	and	and	CCONJ
easat-4149	284	29	studies	study	NOUN
easat-4149	284	30	for	for	ADP
easat-4149	284	31	rural	rural	ADJ
easat-4149	284	32	business	business	NOUN
easat-4149	284	33	and	and	CCONJ
easat-4149	284	34	infrastructure	infrastructure	NOUN
easat-4149	284	35	development	development	NOUN
easat-4149	284	36	,	,	PUNCT
easat-4149	284	37	vol	vol	NOUN
easat-4149	284	38	.	.	PROPN
easat-4149	284	39	41	41	NUM
easat-4149	284	40	,	,	PUNCT
easat-4149	284	41	no	no	INTJ
easat-4149	284	42	.	.	NOUN
easat-4149	284	43	2	2	NUM
easat-4149	284	44	,	,	PUNCT
easat-4149	284	45	рр	рр	X
easat-4149	284	46	.	.	NOUN
easat-4149	285	1	277–289	277–289	NUM
easat-4149	285	2	,	,	PUNCT
easat-4149	285	3	2019	2019	NUM
easat-4149	285	4	.	.	PUNCT
easat-4149	286	1	https://doi.org/10.15544/mts.2019.23	https://doi.org/10.15544/mts.2019.23	X
easat-4149	286	2	[	[	X
easat-4149	286	3	19	19	NUM
easat-4149	286	4	]	]	X
easat-4149	286	5	o.	o.	PROPN
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easat-4149	286	7	,	,	PUNCT
easat-4149	286	8	d.	d.	PROPN
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easat-4149	286	10	,	,	PUNCT
easat-4149	286	11	s.	s.	PROPN
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easat-4149	286	13	,	,	PUNCT
easat-4149	286	14	s.	s.	PROPN
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easat-4149	286	17	m.	m.	NOUN
easat-4149	286	18	yermakov	yermakov	PROPN
easat-4149	286	19	,	,	PUNCT
easat-4149	286	20	“	"	PUNCT
easat-4149	286	21	formation	formation	NOUN
easat-4149	286	22	of	of	ADP
easat-4149	286	23	the	the	DET
easat-4149	286	24	management	management	NOUN
easat-4149	286	25	mechanism	mechanism	NOUN
easat-4149	286	26	of	of	ADP
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easat-4149	286	28	corporate	corporate	ADJ
easat-4149	286	29	social	social	ADJ
easat-4149	286	30	responsibility	responsibility	NOUN
easat-4149	286	31	of	of	ADP
easat-4149	286	32	the	the	DET
easat-4149	286	33	enterprise	enterprise	NOUN
easat-4149	286	34	,	,	PUNCT
easat-4149	286	35	”	"	PUNCT
easat-4149	286	36	management	management	NOUN
easat-4149	286	37	theory	theory	NOUN
easat-4149	286	38	and	and	CCONJ
easat-4149	286	39	studies	study	NOUN
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easat-4149	286	41	rural	rural	ADJ
easat-4149	286	42	business	business	NOUN
easat-4149	286	43	and	and	CCONJ
easat-4149	286	44	infrastructure	infrastructure	NOUN
easat-4149	286	45	development	development	NOUN
easat-4149	286	46	,	,	PUNCT
easat-4149	286	47	vol	vol	NOUN
easat-4149	286	48	.	.	PROPN
easat-4149	286	49	46	46	NUM
easat-4149	286	50	,	,	PUNCT
easat-4149	286	51	no	no	INTJ
easat-4149	286	52	.	.	NOUN
easat-4149	286	53	1	1	NUM
easat-4149	286	54	,	,	PUNCT
easat-4149	286	55	рр	рр	X
easat-4149	286	56	.	.	PROPN
easat-4149	286	57	85–92	85–92	NUM
easat-4149	286	58	,	,	PUNCT
easat-4149	286	59	2024	2024	NUM
easat-4149	286	60	.	.	PUNCT
easat-4149	287	1	https://doi.org/10.15544/mts.2024.09	https://doi.org/10.15544/mts.2024.09	PROPN
easat-4149	287	2	https://www.abacademies.org/journals/month-june-year-2024-vol-23-issue-5-journal-asmj-past-issue.html	https://www.abacademies.org/journals/month-june-year-2024-vol-23-issue-5-journal-asmj-past-issue.html	PROPN
easat-4149	287	3	https://www.abacademies.org/journals/month-june-year-2024-vol-23-issue-5-journal-asmj-past-issue.html	https://www.abacademies.org/journals/month-june-year-2024-vol-23-issue-5-journal-asmj-past-issue.html	PROPN
easat-4149	287	4	https://er.knutd.edu.ua/handle/123456789/20584	https://er.knutd.edu.ua/handle/123456789/20584	PROPN
easat-4149	287	5	https://keypublishing.org/jhed/wp-content/uploads/2022/11/02.-full-paper-anatoly-telnov.pdf	https://keypublishing.org/jhed/wp-content/uploads/2022/11/02.-full-paper-anatoly-telnov.pdf	PROPN
easat-4149	287	6	https://ekmair.ukma.edu.ua/handle/123456789/23001	https://ekmair.ukma.edu.ua/handle/123456789/23001	PROPN
easat-4149	287	7	https://doi.org/10.55643/fcaptp.5.52.2023.4179	https://doi.org/10.55643/fcaptp.5.52.2023.4179	PRON
easat-4149	287	8	https://doi.org/10.15544/mts.2019.23	https://doi.org/10.15544/mts.2019.23	PROPN
easat-4149	287	9	https://doi.org/10.15544/mts.2024.09	https://doi.org/10.15544/mts.2024.09	PROPN