id	sid	tid	token	lemma	pos
easat-4306	1	1	edelweiss	edelweiss	PROPN
easat-4306	1	2	applied	apply	VERB
easat-4306	1	3	science	science	NOUN
easat-4306	1	4	and	and	CCONJ
easat-4306	1	5	technology	technology	NOUN
easat-4306	1	6	issn	issn	PROPN
easat-4306	1	7	:	:	PUNCT
easat-4306	1	8	2576	2576	NUM
easat-4306	1	9	-	-	SYM
easat-4306	1	10	8484	8484	NUM
easat-4306	1	11	vol	vol	NOUN
easat-4306	1	12	.	.	PROPN
easat-4306	2	1	9	9	NUM
easat-4306	2	2	,	,	PUNCT
easat-4306	2	3	no	no	INTJ
easat-4306	2	4	.	.	NOUN
easat-4306	2	5	1	1	NUM
easat-4306	2	6	,	,	PUNCT
easat-4306	2	7	1019	1019	NUM
easat-4306	2	8	-	-	SYM
easat-4306	2	9	1033	1033	NUM
easat-4306	2	10	2025	2025	NUM
easat-4306	2	11	publisher	publisher	NOUN
easat-4306	2	12	:	:	PUNCT
easat-4306	2	13	learning	learn	VERB
easat-4306	2	14	gate	gate	NOUN
easat-4306	2	15	doi	doi	PROPN
easat-4306	2	16	:	:	PUNCT
easat-4306	3	1	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	3	2	©	©	PROPN
easat-4306	3	3	2025	2025	NUM
easat-4306	3	4	by	by	ADP
easat-4306	3	5	the	the	DET
easat-4306	3	6	authors	author	NOUN
easat-4306	3	7	;	;	PUNCT
easat-4306	3	8	licensee	licensee	PROPN
easat-4306	3	9	learning	learning	NOUN
easat-4306	3	10	gate	gate	NOUN
easat-4306	3	11	©	©	PROPN
easat-4306	3	12	2025	2025	NUM
easat-4306	3	13	by	by	ADP
easat-4306	3	14	the	the	DET
easat-4306	3	15	authors	author	NOUN
easat-4306	3	16	;	;	PUNCT
easat-4306	3	17	licensee	licensee	PROPN
easat-4306	3	18	learning	learning	NOUN
easat-4306	3	19	gate	gate	NOUN
easat-4306	3	20	history	history	NOUN
easat-4306	3	21	:	:	PUNCT
easat-4306	3	22	received	receive	VERB
easat-4306	3	23	:	:	PUNCT
easat-4306	3	24	19	19	NUM
easat-4306	3	25	november	november	PROPN
easat-4306	3	26	2024	2024	NUM
easat-4306	3	27	;	;	PUNCT
easat-4306	3	28	revised	revise	VERB
easat-4306	3	29	:	:	PUNCT
easat-4306	3	30	31	31	NUM
easat-4306	3	31	december	december	PROPN
easat-4306	3	32	2024	2024	NUM
easat-4306	3	33	;	;	PUNCT
easat-4306	3	34	accepted	accept	VERB
easat-4306	3	35	:	:	PUNCT
easat-4306	3	36	8	8	NUM
easat-4306	3	37	january	january	NOUN
easat-4306	3	38	2025	2025	NUM
easat-4306	3	39	;	;	PUNCT
easat-4306	3	40	published	publish	VERB
easat-4306	3	41	:	:	PUNCT
easat-4306	3	42	17	17	NUM
easat-4306	3	43	january	january	NOUN
easat-4306	3	44	2025	2025	NUM
easat-4306	3	45	*	*	PUNCT
easat-4306	3	46	correspondence	correspondence	NOUN
easat-4306	3	47	:	:	PUNCT
easat-4306	3	48	siskafatimah12@gmail.com	siskafatimah12@gmail.com	X
easat-4306	4	1	the	the	DET
easat-4306	4	2	impact	impact	NOUN
easat-4306	4	3	of	of	ADP
easat-4306	4	4	neuromarketing	neuromarketing	NOUN
easat-4306	4	5	and	and	CCONJ
easat-4306	4	6	influencer	influencer	NOUN
easat-4306	4	7	marketing	marketing	NOUN
easat-4306	4	8	on	on	ADP
easat-4306	4	9	the	the	DET
easat-4306	4	10	decision	decision	NOUN
easat-4306	4	11	process	process	NOUN
easat-4306	4	12	of	of	ADP
easat-4306	4	13	generation	generation	NOUN
easat-4306	4	14	z	z	NOUN
easat-4306	4	15	consumers	consumer	NOUN
easat-4306	4	16	on	on	ADP
easat-4306	4	17	the	the	DET
easat-4306	4	18	purchase	purchase	NOUN
easat-4306	4	19	of	of	ADP
easat-4306	4	20	halal	halal	NOUN
easat-4306	4	21	cosmetics	cosmetic	NOUN
easat-4306	4	22	asri	asri	PROPN
easat-4306	4	23	rahmah	rahmah	PROPN
easat-4306	4	24	ishomi1	ishomi1	PROPN
easat-4306	4	25	,	,	PUNCT
easat-4306	4	26	siska	siska	PROPN
easat-4306	4	27	ernawati	ernawati	PROPN
easat-4306	4	28	fatimah2	fatimah2	PROPN
easat-4306	5	1	*	*	PUNCT
easat-4306	5	2	,	,	PUNCT
easat-4306	5	3	aang	aang	PROPN
easat-4306	5	4	curatman3	curatman3	PROPN
easat-4306	5	5	1,2,3university	1,2,3university	NUM
easat-4306	5	6	of	of	ADP
easat-4306	5	7	swadaya	swadaya	NOUN
easat-4306	5	8	gunung	gunung	PROPN
easat-4306	5	9	jati	jati	PROPN
easat-4306	5	10	,	,	PUNCT
easat-4306	5	11	cirebon	cirebon	NOUN
easat-4306	5	12	,	,	PUNCT
easat-4306	5	13	indonesia	indonesia	PROPN
easat-4306	5	14	;	;	PUNCT
easat-4306	5	15	rahmahishomi@gmail.com	rahmahishomi@gmail.com	PROPN
easat-4306	5	16	(	(	PUNCT
easat-4306	5	17	a.r.i	a.r.i	PROPN
easat-4306	5	18	.	.	PUNCT
easat-4306	5	19	)	)	PUNCT
easat-4306	6	1	siskafatimah12@gmail.com	siskafatimah12@gmail.com	X
easat-4306	6	2	(	(	PUNCT
easat-4306	6	3	s.e.f	s.e.f	NOUN
easat-4306	6	4	.	.	PUNCT
easat-4306	6	5	)	)	PUNCT
easat-4306	7	1	aangcuratman@gmail.com	aangcuratman@gmail.com	X
easat-4306	8	1	(	(	PUNCT
easat-4306	8	2	a.c	a.c	PROPN
easat-4306	8	3	)	)	PUNCT
easat-4306	8	4	.	.	PUNCT
easat-4306	9	1	abstract	abstract	ADJ
easat-4306	9	2	:	:	PUNCT
easat-4306	9	3	this	this	DET
easat-4306	9	4	study	study	NOUN
easat-4306	9	5	aims	aim	VERB
easat-4306	9	6	to	to	PART
easat-4306	9	7	help	help	VERB
easat-4306	9	8	business	business	NOUN
easat-4306	9	9	actors	actor	NOUN
easat-4306	9	10	understand	understand	VERB
easat-4306	9	11	generation	generation	NOUN
easat-4306	9	12	z	z	NOUN
easat-4306	9	13	's	's	PART
easat-4306	9	14	purchase	purchase	NOUN
easat-4306	9	15	decision	decision	NOUN
easat-4306	9	16	.	.	PUNCT
easat-4306	10	1	in	in	ADP
easat-4306	10	2	addition	addition	NOUN
easat-4306	10	3	,	,	PUNCT
easat-4306	10	4	it	it	PRON
easat-4306	10	5	examines	examine	VERB
easat-4306	10	6	the	the	DET
easat-4306	10	7	behaviour	behaviour	NOUN
easat-4306	10	8	of	of	ADP
easat-4306	10	9	generation	generation	NOUN
easat-4306	10	10	z	z	NOUN
easat-4306	10	11	mediated	mediate	VERB
easat-4306	10	12	by	by	ADP
easat-4306	10	13	neuromarketing	neuromarketing	NOUN
easat-4306	10	14	and	and	CCONJ
easat-4306	10	15	influencer	influencer	NOUN
easat-4306	10	16	marketing	marketing	NOUN
easat-4306	10	17	in	in	ADP
easat-4306	10	18	the	the	DET
easat-4306	10	19	decision	decision	NOUN
easat-4306	10	20	to	to	PART
easat-4306	10	21	purchase	purchase	VERB
easat-4306	10	22	halal	halal	NOUN
easat-4306	10	23	cosmetics	cosmetic	NOUN
easat-4306	10	24	so	so	SCONJ
easat-4306	10	25	that	that	SCONJ
easat-4306	10	26	business	business	NOUN
easat-4306	10	27	actors	actor	NOUN
easat-4306	10	28	can	can	AUX
easat-4306	10	29	determine	determine	VERB
easat-4306	10	30	strategies	strategy	NOUN
easat-4306	10	31	by	by	ADP
easat-4306	10	32	optimising	optimise	VERB
easat-4306	10	33	product	product	NOUN
easat-4306	10	34	information	information	NOUN
easat-4306	10	35	and	and	CCONJ
easat-4306	10	36	advertising	advertising	NOUN
easat-4306	10	37	.	.	PUNCT
easat-4306	11	1	the	the	DET
easat-4306	11	2	population	population	NOUN
easat-4306	11	3	of	of	ADP
easat-4306	11	4	this	this	DET
easat-4306	11	5	study	study	NOUN
easat-4306	11	6	is	be	AUX
easat-4306	11	7	residents	resident	NOUN
easat-4306	11	8	of	of	ADP
easat-4306	11	9	cirebon	cirebon	NOUN
easat-4306	11	10	city	city	NOUN
easat-4306	11	11	aged	age	VERB
easat-4306	11	12	19	19	NUM
easat-4306	11	13	to	to	PART
easat-4306	11	14	24	24	NUM
easat-4306	11	15	years	year	NOUN
easat-4306	11	16	,	,	PUNCT
easat-4306	11	17	with	with	ADP
easat-4306	11	18	a	a	DET
easat-4306	11	19	population	population	NOUN
easat-4306	11	20	of	of	ADP
easat-4306	11	21	56,626	56,626	NUM
easat-4306	11	22	.	.	PUNCT
easat-4306	12	1	the	the	DET
easat-4306	12	2	sampling	sampling	NOUN
easat-4306	12	3	used	use	VERB
easat-4306	12	4	the	the	DET
easat-4306	12	5	slovin	slovin	NOUN
easat-4306	12	6	formula	formula	NOUN
easat-4306	12	7	and	and	CCONJ
easat-4306	12	8	obtained	obtain	VERB
easat-4306	12	9	as	as	ADV
easat-4306	12	10	many	many	ADJ
easat-4306	12	11	as	as	ADP
easat-4306	12	12	397	397	NUM
easat-4306	12	13	respondents	respondent	NOUN
easat-4306	12	14	.	.	PUNCT
easat-4306	13	1	to	to	PART
easat-4306	13	2	test	test	VERB
easat-4306	13	3	the	the	DET
easat-4306	13	4	hypothesis	hypothesis	NOUN
easat-4306	13	5	of	of	ADP
easat-4306	13	6	this	this	DET
easat-4306	13	7	study	study	NOUN
easat-4306	13	8	,	,	PUNCT
easat-4306	13	9	samples	sample	NOUN
easat-4306	13	10	were	be	AUX
easat-4306	13	11	taken	take	VERB
easat-4306	13	12	randomly	randomly	ADV
easat-4306	13	13	using	use	VERB
easat-4306	13	14	sem	sem	NOUN
easat-4306	13	15	-	-	PUNCT
easat-4306	13	16	pls	pls	INTJ
easat-4306	13	17	(	(	PUNCT
easat-4306	13	18	partial	partial	ADJ
easat-4306	13	19	least	least	ADJ
easat-4306	13	20	squares	square	NOUN
easat-4306	13	21	—	—	PUNCT
easat-4306	13	22	modeling	model	VERB
easat-4306	13	23	structural	structural	ADJ
easat-4306	13	24	equation	equation	NOUN
easat-4306	13	25	)	)	PUNCT
easat-4306	13	26	analysis	analysis	NOUN
easat-4306	13	27	.	.	PUNCT
easat-4306	14	1	the	the	DET
easat-4306	14	2	study	study	NOUN
easat-4306	14	3	results	result	NOUN
easat-4306	14	4	show	show	VERB
easat-4306	14	5	that	that	SCONJ
easat-4306	14	6	neuromarketing	neuromarketing	NOUN
easat-4306	14	7	and	and	CCONJ
easat-4306	14	8	influencer	influencer	NOUN
easat-4306	14	9	marketing	marketing	NOUN
easat-4306	14	10	influence	influence	NOUN
easat-4306	14	11	the	the	DET
easat-4306	14	12	purchase	purchase	NOUN
easat-4306	14	13	decision	decision	NOUN
easat-4306	14	14	of	of	ADP
easat-4306	14	15	generation	generation	NOUN
easat-4306	14	16	z	z	NOUN
easat-4306	14	17	halal	halal	PROPN
easat-4306	14	18	cosmetics	cosmetic	NOUN
easat-4306	14	19	through	through	ADP
easat-4306	14	20	consumer	consumer	NOUN
easat-4306	14	21	behaviour	behaviour	NOUN
easat-4306	14	22	.	.	PUNCT
easat-4306	15	1	the	the	DET
easat-4306	15	2	dominating	dominating	NOUN
easat-4306	15	3	influence	influence	NOUN
easat-4306	15	4	is	be	AUX
easat-4306	15	5	influencer	influencer	NOUN
easat-4306	15	6	marketing	marketing	NOUN
easat-4306	15	7	in	in	ADP
easat-4306	15	8	the	the	DET
easat-4306	15	9	decision	decision	NOUN
easat-4306	15	10	to	to	PART
easat-4306	15	11	purchase	purchase	VERB
easat-4306	15	12	halal	halal	NOUN
easat-4306	15	13	cosmetics	cosmetic	NOUN
easat-4306	15	14	through	through	ADP
easat-4306	15	15	the	the	DET
easat-4306	15	16	behaviour	behaviour	NOUN
easat-4306	15	17	of	of	ADP
easat-4306	15	18	generation	generation	NOUN
easat-4306	15	19	z.	z.	PROPN
easat-4306	16	1	thus	thus	ADV
easat-4306	16	2	,	,	PUNCT
easat-4306	16	3	the	the	DET
easat-4306	16	4	results	result	NOUN
easat-4306	16	5	of	of	ADP
easat-4306	16	6	this	this	DET
easat-4306	16	7	research	research	NOUN
easat-4306	16	8	can	can	AUX
easat-4306	16	9	be	be	AUX
easat-4306	16	10	used	use	VERB
easat-4306	16	11	by	by	ADP
easat-4306	16	12	halal	halal	NOUN
easat-4306	16	13	cosmetics	cosmetic	NOUN
easat-4306	16	14	business	business	NOUN
easat-4306	16	15	actors	actor	NOUN
easat-4306	16	16	in	in	ADP
easat-4306	16	17	cirebon	cirebon	NOUN
easat-4306	16	18	city	city	NOUN
easat-4306	16	19	to	to	PART
easat-4306	16	20	implement	implement	VERB
easat-4306	16	21	their	their	PRON
easat-4306	16	22	business	business	NOUN
easat-4306	16	23	strategies	strategy	NOUN
easat-4306	16	24	using	use	VERB
easat-4306	16	25	influencer	influencer	NOUN
easat-4306	16	26	marketing	marketing	NOUN
easat-4306	16	27	so	so	SCONJ
easat-4306	16	28	that	that	SCONJ
easat-4306	16	29	business	business	NOUN
easat-4306	16	30	continuity	continuity	NOUN
easat-4306	16	31	is	be	AUX
easat-4306	16	32	also	also	ADV
easat-4306	16	33	expected	expect	VERB
easat-4306	16	34	to	to	PART
easat-4306	16	35	be	be	AUX
easat-4306	16	36	maintained	maintain	VERB
easat-4306	16	37	.	.	PUNCT
easat-4306	17	1	keywords	keyword	NOUN
easat-4306	17	2	:	:	PUNCT
easat-4306	17	3	customer	customer	NOUN
easat-4306	17	4	behavior	behavior	NOUN
easat-4306	17	5	,	,	PUNCT
easat-4306	17	6	halal	halal	NOUN
easat-4306	17	7	cosmetics	cosmetic	NOUN
easat-4306	17	8	,	,	PUNCT
easat-4306	17	9	influencer	influencer	NOUN
easat-4306	17	10	marketing	marketing	NOUN
easat-4306	17	11	,	,	PUNCT
easat-4306	17	12	neuromarketing	neuromarketing	NOUN
easat-4306	17	13	,	,	PUNCT
easat-4306	17	14	purchasing	purchase	VERB
easat-4306	17	15	decision	decision	NOUN
easat-4306	17	16	process	process	NOUN
easat-4306	17	17	.	.	PUNCT
easat-4306	18	1	1	1	X
easat-4306	18	2	.	.	X
easat-4306	18	3	introduction	introduction	NOUN
easat-4306	18	4	digitalitation	digitalitation	NOUN
easat-4306	18	5	affects	affect	VERB
easat-4306	18	6	the	the	DET
easat-4306	18	7	correct	correct	ADJ
easat-4306	18	8	marketing	marketing	NOUN
easat-4306	18	9	approach	approach	NOUN
easat-4306	18	10	.	.	PUNCT
easat-4306	19	1	kotler	kotler	PROPN
easat-4306	19	2	and	and	CCONJ
easat-4306	19	3	keller	keller	PROPN
easat-4306	19	4	[	[	X
easat-4306	19	5	1	1	NUM
easat-4306	19	6	]	]	PUNCT
easat-4306	19	7	marketing	marketing	NOUN
easat-4306	19	8	strategies	strategy	NOUN
easat-4306	19	9	based	base	VERB
easat-4306	19	10	on	on	ADP
easat-4306	19	11	the	the	DET
easat-4306	19	12	development	development	NOUN
easat-4306	19	13	of	of	ADP
easat-4306	19	14	technology	technology	NOUN
easat-4306	19	15	and	and	CCONJ
easat-4306	19	16	science	science	NOUN
easat-4306	19	17	are	be	AUX
easat-4306	19	18	one	one	NUM
easat-4306	19	19	way	way	NOUN
easat-4306	19	20	to	to	PART
easat-4306	19	21	detect	detect	VERB
easat-4306	19	22	and	and	CCONJ
easat-4306	19	23	meet	meet	VERB
easat-4306	19	24	consumer	consumer	NOUN
easat-4306	19	25	needs	need	NOUN
easat-4306	19	26	[	[	X
easat-4306	19	27	2	2	NUM
easat-4306	19	28	]	]	PUNCT
easat-4306	19	29	.	.	PUNCT
easat-4306	20	1	one	one	NUM
easat-4306	20	2	is	be	AUX
easat-4306	20	3	to	to	PART
easat-4306	20	4	apply	apply	VERB
easat-4306	20	5	neuromarketing	neuromarketing	NOUN
easat-4306	20	6	methods	method	NOUN
easat-4306	20	7	to	to	ADP
easat-4306	20	8	marketing	marketing	NOUN
easat-4306	20	9	strategies	strategy	NOUN
easat-4306	20	10	,	,	PUNCT
easat-4306	20	11	including	include	VERB
easat-4306	20	12	advertising	advertising	NOUN
easat-4306	20	13	,	,	PUNCT
easat-4306	20	14	product	product	NOUN
easat-4306	20	15	information	information	NOUN
easat-4306	20	16	delivery	delivery	NOUN
easat-4306	20	17	,	,	PUNCT
easat-4306	20	18	and	and	CCONJ
easat-4306	20	19	various	various	ADJ
easat-4306	20	20	other	other	ADJ
easat-4306	20	21	aspects	aspect	NOUN
easat-4306	20	22	[	[	X
easat-4306	20	23	3	3	NUM
easat-4306	20	24	]	]	X
easat-4306	20	25	neuromarketing	neuromarketing	NOUN
easat-4306	20	26	is	be	AUX
easat-4306	20	27	a	a	DET
easat-4306	20	28	marketing	marketing	NOUN
easat-4306	20	29	technique	technique	NOUN
easat-4306	20	30	that	that	PRON
easat-4306	20	31	focuses	focus	VERB
easat-4306	20	32	on	on	ADP
easat-4306	20	33	an	an	DET
easat-4306	20	34	individual	individual	NOUN
easat-4306	20	35	's	's	PART
easat-4306	20	36	emotions	emotion	NOUN
easat-4306	20	37	and	and	CCONJ
easat-4306	20	38	subconscious	subconscious	ADJ
easat-4306	20	39	mind	mind	NOUN
easat-4306	20	40	to	to	PART
easat-4306	20	41	build	build	VERB
easat-4306	20	42	a	a	DET
easat-4306	20	43	strong	strong	ADJ
easat-4306	20	44	relationship	relationship	NOUN
easat-4306	20	45	between	between	ADP
easat-4306	20	46	customers	customer	NOUN
easat-4306	20	47	and	and	CCONJ
easat-4306	20	48	the	the	DET
easat-4306	20	49	product	product	NOUN
easat-4306	20	50	or	or	CCONJ
easat-4306	20	51	service	service	NOUN
easat-4306	20	52	offered	offer	VERB
easat-4306	20	53	[	[	X
easat-4306	20	54	4	4	X
easat-4306	20	55	]	]	PUNCT
easat-4306	20	56	the	the	DET
easat-4306	20	57	neuromarketing	neuromarketing	NOUN
easat-4306	20	58	approach	approach	NOUN
easat-4306	20	59	focuses	focus	VERB
easat-4306	20	60	on	on	ADP
easat-4306	20	61	various	various	ADJ
easat-4306	20	62	processes	process	NOUN
easat-4306	20	63	and	and	CCONJ
easat-4306	20	64	leverages	leverage	VERB
easat-4306	20	65	brain	brain	NOUN
easat-4306	20	66	function	function	NOUN
easat-4306	20	67	,	,	PUNCT
easat-4306	20	68	which	which	PRON
easat-4306	20	69	affects	affect	VERB
easat-4306	20	70	cognitive	cognitive	ADJ
easat-4306	20	71	,	,	PUNCT
easat-4306	20	72	attention	attention	NOUN
easat-4306	20	73	,	,	PUNCT
easat-4306	20	74	and	and	CCONJ
easat-4306	20	75	emotional	emotional	ADJ
easat-4306	20	76	abilities	ability	NOUN
easat-4306	20	77	,	,	PUNCT
easat-4306	20	78	to	to	PART
easat-4306	20	79	influence	influence	VERB
easat-4306	20	80	and	and	CCONJ
easat-4306	20	81	drive	drive	VERB
easat-4306	20	82	consumer	consumer	NOUN
easat-4306	20	83	preferences	preference	NOUN
easat-4306	20	84	[	[	X
easat-4306	20	85	5	5	NUM
easat-4306	20	86	]	]	PUNCT
easat-4306	20	87	.	.	PUNCT
easat-4306	21	1	emotional	emotional	ADJ
easat-4306	21	2	involvement	involvement	NOUN
easat-4306	21	3	and	and	CCONJ
easat-4306	21	4	consumer	consumer	NOUN
easat-4306	21	5	preferences	preference	NOUN
easat-4306	21	6	are	be	AUX
easat-4306	21	7	significant	significant	ADJ
easat-4306	21	8	in	in	ADP
easat-4306	21	9	considering	consider	VERB
easat-4306	21	10	the	the	DET
easat-4306	21	11	entire	entire	ADJ
easat-4306	21	12	buying	buying	NOUN
easat-4306	21	13	process	process	NOUN
easat-4306	21	14	to	to	PART
easat-4306	21	15	influence	influence	VERB
easat-4306	21	16	consumer	consumer	NOUN
easat-4306	21	17	purchasing	purchasing	NOUN
easat-4306	21	18	behaviour	behaviour	NOUN
easat-4306	21	19	[	[	X
easat-4306	21	20	6	6	NUM
easat-4306	21	21	]	]	X
easat-4306	21	22	neuromarketing	neuromarketing	NOUN
easat-4306	21	23	arises	arise	VERB
easat-4306	21	24	from	from	ADP
easat-4306	21	25	applying	apply	VERB
easat-4306	21	26	neuroscience	neuroscience	NOUN
easat-4306	21	27	methods	method	NOUN
easat-4306	21	28	and	and	CCONJ
easat-4306	21	29	techniques	technique	NOUN
easat-4306	21	30	for	for	ADP
easat-4306	21	31	marketing	marketing	NOUN
easat-4306	21	32	purposes	purpose	NOUN
easat-4306	21	33	,	,	PUNCT
easat-4306	21	34	i.e.	i.e.	X
easat-4306	21	35	consumer	consumer	NOUN
easat-4306	21	36	behaviour	behaviour	NOUN
easat-4306	21	37	in	in	ADP
easat-4306	21	38	response	response	NOUN
easat-4306	21	39	to	to	ADP
easat-4306	21	40	certain	certain	ADJ
easat-4306	21	41	stimuli	stimulus	NOUN
easat-4306	21	42	[	[	X
easat-4306	21	43	7	7	NUM
easat-4306	21	44	]	]	PUNCT
easat-4306	21	45	.	.	PUNCT
easat-4306	22	1	in	in	ADP
easat-4306	22	2	this	this	DET
easat-4306	22	3	context	context	NOUN
easat-4306	22	4	,	,	PUNCT
easat-4306	22	5	neuromarketing	neuromarketing	NOUN
easat-4306	22	6	is	be	AUX
easat-4306	22	7	an	an	DET
easat-4306	22	8	interdisciplinary	interdisciplinary	ADJ
easat-4306	22	9	domain	domain	NOUN
easat-4306	22	10	with	with	ADP
easat-4306	22	11	extraordinary	extraordinary	ADJ
easat-4306	22	12	potential	potential	NOUN
easat-4306	22	13	because	because	SCONJ
easat-4306	22	14	it	it	PRON
easat-4306	22	15	allows	allow	VERB
easat-4306	22	16	researchers	researcher	NOUN
easat-4306	22	17	to	to	PART
easat-4306	22	18	understand	understand	VERB
easat-4306	22	19	and	and	CCONJ
easat-4306	22	20	predict	predict	VERB
easat-4306	22	21	consumer	consumer	NOUN
easat-4306	22	22	choices	choice	NOUN
easat-4306	22	23	and	and	CCONJ
easat-4306	22	24	behaviours	behaviour	NOUN
easat-4306	22	25	[	[	X
easat-4306	22	26	8	8	NUM
easat-4306	22	27	]	]	PUNCT
easat-4306	22	28	.	.	PUNCT
easat-4306	23	1	today	today	NOUN
easat-4306	23	2	's	's	PART
easat-4306	23	3	consumer	consumer	NOUN
easat-4306	23	4	behaviour	behaviour	NOUN
easat-4306	23	5	is	be	AUX
easat-4306	23	6	heavily	heavily	ADV
easat-4306	23	7	influenced	influence	VERB
easat-4306	23	8	by	by	ADP
easat-4306	23	9	the	the	DET
easat-4306	23	10	ever	ever	ADV
easat-4306	23	11	-	-	PUNCT
easat-4306	23	12	evolving	evolve	VERB
easat-4306	23	13	growth	growth	NOUN
easat-4306	23	14	of	of	ADP
easat-4306	23	15	social	social	ADJ
easat-4306	23	16	media	medium	NOUN
easat-4306	23	17	platforms	platform	NOUN
easat-4306	23	18	[	[	X
easat-4306	23	19	9	9	NUM
easat-4306	23	20	]	]	PUNCT
easat-4306	23	21	consumer	consumer	NOUN
easat-4306	23	22	behaviour	behaviour	NOUN
easat-4306	23	23	in	in	ADP
easat-4306	23	24	indonesia	indonesia	PROPN
easat-4306	23	25	continues	continue	VERB
easat-4306	23	26	to	to	PART
easat-4306	23	27	evolve	evolve	VERB
easat-4306	23	28	in	in	ADP
easat-4306	23	29	line	line	NOUN
easat-4306	23	30	with	with	ADP
easat-4306	23	31	the	the	DET
easat-4306	23	32	development	development	NOUN
easat-4306	23	33	of	of	ADP
easat-4306	23	34	the	the	DET
easat-4306	23	35	digital	digital	ADJ
easat-4306	23	36	economy	economy	NOUN
easat-4306	23	37	in	in	ADP
easat-4306	23	38	indonesia	indonesia	PROPN
easat-4306	23	39	.	.	PUNCT
easat-4306	24	1	one	one	NUM
easat-4306	24	2	of	of	ADP
easat-4306	24	3	the	the	DET
easat-4306	24	4	developments	development	NOUN
easat-4306	24	5	in	in	ADP
easat-4306	24	6	the	the	DET
easat-4306	24	7	digital	digital	ADJ
easat-4306	24	8	economy	economy	NOUN
easat-4306	24	9	in	in	ADP
easat-4306	24	10	indonesia	indonesia	PROPN
easat-4306	24	11	is	be	AUX
easat-4306	24	12	that	that	SCONJ
easat-4306	24	13	consumers	consumer	NOUN
easat-4306	24	14	prefer	prefer	VERB
easat-4306	24	15	to	to	PART
easat-4306	24	16	shop	shop	VERB
easat-4306	24	17	online	online	ADV
easat-4306	24	18	through	through	ADP
easat-4306	24	19	various	various	ADJ
easat-4306	24	20	social	social	ADJ
easat-4306	24	21	media	medium	NOUN
easat-4306	24	22	platforms	platform	NOUN
easat-4306	24	23	[	[	X
easat-4306	24	24	10	10	NUM
easat-4306	24	25	]	]	PUNCT
easat-4306	24	26	.	.	PUNCT
easat-4306	25	1	one	one	NUM
easat-4306	25	2	online	online	ADJ
easat-4306	25	3	shopping	shopping	NOUN
easat-4306	25	4	that	that	PRON
easat-4306	25	5	indonesian	indonesian	ADJ
easat-4306	25	6	consumers	consumer	NOUN
easat-4306	25	7	often	often	ADV
easat-4306	25	8	do	do	VERB
easat-4306	25	9	is	be	AUX
easat-4306	25	10	for	for	ADP
easat-4306	25	11	cosmetic	cosmetic	ADJ
easat-4306	25	12	products	product	NOUN
easat-4306	25	13	.	.	PUNCT
easat-4306	26	1	the	the	DET
easat-4306	26	2	trend	trend	NOUN
easat-4306	26	3	of	of	ADP
easat-4306	26	4	cosmetic	cosmetic	ADJ
easat-4306	26	5	products	product	NOUN
easat-4306	26	6	in	in	ADP
easat-4306	26	7	asia	asia	PROPN
easat-4306	26	8	is	be	AUX
easat-4306	26	9	https://orcid.org/0000-0002-0042-6330	https://orcid.org/0000-0002-0042-6330	PROPN
easat-4306	26	10	https://orcid.org/0009-0009-8868-2934	https://orcid.org/0009-0009-8868-2934	PROPN
easat-4306	26	11	1020	1020	NUM
easat-4306	26	12	edelweiss	edelweiss	PROPN
easat-4306	26	13	applied	apply	VERB
easat-4306	26	14	science	science	NOUN
easat-4306	26	15	and	and	CCONJ
easat-4306	26	16	technology	technology	NOUN
easat-4306	26	17	issn	issn	PROPN
easat-4306	26	18	:	:	PUNCT
easat-4306	26	19	2576	2576	NUM
easat-4306	26	20	-	-	SYM
easat-4306	26	21	8484	8484	NUM
easat-4306	26	22	vol	vol	NOUN
easat-4306	26	23	.	.	PROPN
easat-4306	27	1	9	9	NUM
easat-4306	27	2	,	,	PUNCT
easat-4306	27	3	no	no	INTJ
easat-4306	27	4	.	.	NOUN
easat-4306	27	5	1	1	NUM
easat-4306	27	6	:	:	PUNCT
easat-4306	27	7	1019	1019	NUM
easat-4306	27	8	-	-	SYM
easat-4306	27	9	1033	1033	NUM
easat-4306	27	10	,	,	PUNCT
easat-4306	27	11	2025	2025	NUM
easat-4306	27	12	doi	doi	NOUN
easat-4306	27	13	:	:	PUNCT
easat-4306	27	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	27	15	©	©	PROPN
easat-4306	27	16	2025	2025	NUM
easat-4306	27	17	by	by	ADP
easat-4306	27	18	the	the	DET
easat-4306	27	19	authors	author	NOUN
easat-4306	27	20	;	;	PUNCT
easat-4306	27	21	licensee	licensee	PROPN
easat-4306	27	22	learning	learning	NOUN
easat-4306	27	23	gate	gate	NOUN
easat-4306	27	24	starting	start	VERB
easat-4306	27	25	to	to	PART
easat-4306	27	26	emerge	emerge	VERB
easat-4306	27	27	,	,	PUNCT
easat-4306	27	28	namely	namely	ADV
easat-4306	27	29	halal	halal	NOUN
easat-4306	27	30	cosmetics	cosmetic	NOUN
easat-4306	27	31	,	,	PUNCT
easat-4306	27	32	as	as	ADV
easat-4306	27	33	well	well	ADV
easat-4306	27	34	as	as	ADP
easat-4306	27	35	in	in	ADP
easat-4306	27	36	indonesia	indonesia	PROPN
easat-4306	27	37	,	,	PUNCT
easat-4306	27	38	which	which	PRON
easat-4306	27	39	has	have	VERB
easat-4306	27	40	a	a	DET
easat-4306	27	41	muslim	muslim	ADJ
easat-4306	27	42	-	-	PUNCT
easat-4306	27	43	majority	majority	NOUN
easat-4306	27	44	society	society	NOUN
easat-4306	27	45	.	.	PUNCT
easat-4306	28	1	indonesia	indonesia	PROPN
easat-4306	28	2	is	be	AUX
easat-4306	28	3	the	the	DET
easat-4306	28	4	world	world	NOUN
easat-4306	28	5	's	's	PART
easat-4306	28	6	most	most	ADV
easat-4306	28	7	significant	significant	ADJ
easat-4306	28	8	consumer	consumer	NOUN
easat-4306	28	9	purchasing	purchasing	NOUN
easat-4306	28	10	halal	halal	NOUN
easat-4306	28	11	cosmetic	cosmetic	ADJ
easat-4306	28	12	products	product	NOUN
easat-4306	28	13	.	.	PUNCT
easat-4306	29	1	figure	figure	NOUN
easat-4306	29	2	1	1	NUM
easat-4306	29	3	.	.	PUNCT
easat-4306	30	1	countries	country	NOUN
easat-4306	30	2	with	with	ADP
easat-4306	30	3	the	the	DET
easat-4306	30	4	largest	large	ADJ
easat-4306	30	5	halal	halal	NOUN
easat-4306	30	6	cosmetics	cosmetic	NOUN
easat-4306	30	7	consumers	consumer	NOUN
easat-4306	30	8	in	in	ADP
easat-4306	30	9	the	the	DET
easat-4306	30	10	world	world	NOUN
easat-4306	30	11	.	.	PUNCT
easat-4306	31	1	source	source	NOUN
easat-4306	31	2	:	:	PUNCT
easat-4306	31	3	dinar	dinar	PROPN
easat-4306	31	4	standard	standard	NOUN
easat-4306	31	5	(	(	PUNCT
easat-4306	31	6	2021	2021	NUM
easat-4306	31	7	)	)	PUNCT
easat-4306	31	8	.	.	PUNCT
easat-4306	32	1	figure	figure	NOUN
easat-4306	32	2	1	1	NUM
easat-4306	32	3	above	above	ADV
easat-4306	32	4	indicates	indicate	VERB
easat-4306	32	5	that	that	SCONJ
easat-4306	32	6	,	,	PUNCT
easat-4306	32	7	after	after	ADP
easat-4306	32	8	india	india	PROPN
easat-4306	32	9	,	,	PUNCT
easat-4306	32	10	indonesia	indonesia	PROPN
easat-4306	32	11	is	be	AUX
easat-4306	32	12	the	the	DET
easat-4306	32	13	nation	nation	NOUN
easat-4306	32	14	that	that	PRON
easat-4306	32	15	consumes	consume	VERB
easat-4306	32	16	the	the	DET
easat-4306	32	17	most	most	ADJ
easat-4306	32	18	halal	halal	NOUN
easat-4306	32	19	cosmetics	cosmetic	NOUN
easat-4306	32	20	;	;	PUNCT
easat-4306	32	21	bangladesh	bangladesh	NOUN
easat-4306	32	22	came	come	VERB
easat-4306	32	23	in	in	ADP
easat-4306	32	24	third	third	ADV
easat-4306	32	25	,	,	PUNCT
easat-4306	32	26	followed	follow	VERB
easat-4306	32	27	by	by	ADP
easat-4306	32	28	malaysia	malaysia	PROPN
easat-4306	32	29	and	and	CCONJ
easat-4306	32	30	russia	russia	PROPN
easat-4306	32	31	.	.	PUNCT
easat-4306	33	1	halal	halal	PROPN
easat-4306	33	2	goods	good	NOUN
easat-4306	33	3	business	business	NOUN
easat-4306	33	4	players	player	NOUN
easat-4306	33	5	modify	modify	VERB
easat-4306	33	6	their	their	PRON
easat-4306	33	7	marketing	marketing	NOUN
easat-4306	33	8	tactics	tactic	NOUN
easat-4306	33	9	to	to	PART
easat-4306	33	10	reach	reach	VERB
easat-4306	33	11	their	their	PRON
easat-4306	33	12	target	target	NOUN
easat-4306	33	13	audience	audience	NOUN
easat-4306	34	1	[	[	X
easat-4306	34	2	11	11	NUM
easat-4306	34	3	,	,	PUNCT
easat-4306	34	4	12	12	NUM
easat-4306	34	5	]	]	PUNCT
easat-4306	34	6	local	local	ADJ
easat-4306	34	7	cosmetic	cosmetic	ADJ
easat-4306	34	8	companies	company	NOUN
easat-4306	34	9	must	must	AUX
easat-4306	34	10	be	be	AUX
easat-4306	34	11	prepared	prepare	VERB
easat-4306	34	12	to	to	PART
easat-4306	34	13	adapt	adapt	VERB
easat-4306	34	14	as	as	ADP
easat-4306	34	15	consumer	consumer	NOUN
easat-4306	34	16	behaviour	behaviour	NOUN
easat-4306	34	17	changes	change	NOUN
easat-4306	34	18	due	due	ADJ
easat-4306	34	19	to	to	ADP
easat-4306	34	20	increased	increase	VERB
easat-4306	34	21	awareness	awareness	NOUN
easat-4306	34	22	of	of	ADP
easat-4306	34	23	and	and	CCONJ
easat-4306	34	24	desire	desire	VERB
easat-4306	34	25	for	for	ADP
easat-4306	34	26	a	a	DET
easat-4306	34	27	halal	halal	NOUN
easat-4306	34	28	lifestyle	lifestyle	NOUN
easat-4306	35	1	[	[	X
easat-4306	35	2	13	13	NUM
easat-4306	35	3	]	]	PUNCT
easat-4306	35	4	.	.	PUNCT
easat-4306	36	1	halal	halal	NOUN
easat-4306	36	2	product	product	NOUN
easat-4306	36	3	entrepreneurs	entrepreneur	NOUN
easat-4306	36	4	employ	employ	VERB
easat-4306	36	5	influencer	influencer	NOUN
easat-4306	36	6	marketing	marketing	NOUN
easat-4306	36	7	as	as	ADP
easat-4306	36	8	one	one	NUM
easat-4306	36	9	of	of	ADP
easat-4306	36	10	the	the	DET
easat-4306	36	11	key	key	ADJ
easat-4306	36	12	elements	element	NOUN
easat-4306	36	13	of	of	ADP
easat-4306	36	14	their	their	PRON
easat-4306	36	15	marketing	marketing	NOUN
easat-4306	36	16	strategy	strategy	NOUN
easat-4306	36	17	,	,	PUNCT
easat-4306	36	18	and	and	CCONJ
easat-4306	36	19	they	they	PRON
easat-4306	36	20	also	also	ADV
easat-4306	36	21	use	use	VERB
easat-4306	36	22	the	the	DET
easat-4306	36	23	function	function	NOUN
easat-4306	36	24	of	of	ADP
easat-4306	36	25	neuromarketing	neuromarketing	NOUN
easat-4306	36	26	.	.	PUNCT
easat-4306	37	1	influencer	influencer	NOUN
easat-4306	37	2	marketing	marketing	NOUN
easat-4306	37	3	,	,	PUNCT
easat-4306	37	4	which	which	PRON
easat-4306	37	5	uses	use	VERB
easat-4306	37	6	content	content	NOUN
easat-4306	37	7	creators	creator	NOUN
easat-4306	37	8	,	,	PUNCT
easat-4306	37	9	is	be	AUX
easat-4306	37	10	used	use	VERB
easat-4306	37	11	in	in	ADP
easat-4306	37	12	indonesia	indonesia	PROPN
easat-4306	37	13	to	to	PART
easat-4306	37	14	execute	execute	VERB
easat-4306	37	15	marketing	marketing	NOUN
easat-4306	37	16	plans	plan	NOUN
easat-4306	37	17	on	on	ADP
easat-4306	37	18	social	social	ADJ
easat-4306	37	19	media	medium	NOUN
easat-4306	37	20	platforms	platform	NOUN
easat-4306	37	21	.	.	PUNCT
easat-4306	38	1	an	an	DET
easat-4306	38	2	influencer	influencer	NOUN
easat-4306	38	3	with	with	ADP
easat-4306	38	4	a	a	DET
easat-4306	38	5	sizable	sizable	ADJ
easat-4306	38	6	fan	fan	NOUN
easat-4306	38	7	base	base	NOUN
easat-4306	38	8	on	on	ADP
easat-4306	38	9	social	social	ADJ
easat-4306	38	10	media	medium	NOUN
easat-4306	38	11	platforms	platform	NOUN
easat-4306	38	12	is	be	AUX
easat-4306	38	13	used	use	VERB
easat-4306	38	14	in	in	ADP
easat-4306	38	15	influencer	influencer	NOUN
easat-4306	38	16	marketing	marketing	NOUN
easat-4306	38	17	.	.	PUNCT
easat-4306	39	1	influencers	influencer	NOUN
easat-4306	39	2	can	can	AUX
easat-4306	39	3	engage	engage	VERB
easat-4306	39	4	with	with	ADP
easat-4306	39	5	millions	million	NOUN
easat-4306	39	6	of	of	ADP
easat-4306	39	7	individuals	individual	NOUN
easat-4306	39	8	worldwide	worldwide	ADV
easat-4306	39	9	by	by	ADP
easat-4306	39	10	leveraging	leverage	VERB
easat-4306	39	11	their	their	PRON
easat-4306	39	12	influence	influence	NOUN
easat-4306	39	13	to	to	PART
easat-4306	39	14	promote	promote	VERB
easat-4306	39	15	a	a	DET
easat-4306	39	16	company	company	NOUN
easat-4306	39	17	's	's	PART
easat-4306	39	18	products	product	NOUN
easat-4306	39	19	or	or	CCONJ
easat-4306	39	20	services	service	NOUN
easat-4306	39	21	and	and	CCONJ
easat-4306	39	22	then	then	ADV
easat-4306	39	23	build	build	VERB
easat-4306	39	24	its	its	PRON
easat-4306	39	25	social	social	ADJ
easat-4306	39	26	media	medium	NOUN
easat-4306	39	27	platform	platform	NOUN
easat-4306	39	28	[	[	X
easat-4306	39	29	14	14	NUM
easat-4306	39	30	]	]	PUNCT
easat-4306	39	31	.	.	PUNCT
easat-4306	40	1	influencers	influencer	NOUN
easat-4306	40	2	are	be	AUX
easat-4306	40	3	one	one	NUM
easat-4306	40	4	of	of	ADP
easat-4306	40	5	the	the	DET
easat-4306	40	6	new	new	ADJ
easat-4306	40	7	communication	communication	NOUN
easat-4306	40	8	tools	tool	NOUN
easat-4306	40	9	that	that	PRON
easat-4306	40	10	are	be	AUX
easat-4306	40	11	growing	grow	VERB
easat-4306	40	12	along	along	ADP
easat-4306	40	13	with	with	ADP
easat-4306	40	14	the	the	DET
easat-4306	40	15	development	development	NOUN
easat-4306	40	16	of	of	ADP
easat-4306	40	17	social	social	ADJ
easat-4306	40	18	media	medium	NOUN
easat-4306	40	19	platforms	platform	NOUN
easat-4306	40	20	.	.	PUNCT
easat-4306	41	1	marketing	marketing	NOUN
easat-4306	41	2	strategies	strategy	NOUN
easat-4306	41	3	are	be	AUX
easat-4306	41	4	expected	expect	VERB
easat-4306	41	5	to	to	PART
easat-4306	41	6	reach	reach	VERB
easat-4306	41	7	the	the	DET
easat-4306	41	8	target	target	NOUN
easat-4306	41	9	audience	audience	NOUN
easat-4306	41	10	and	and	CCONJ
easat-4306	41	11	explore	explore	VERB
easat-4306	41	12	increasing	increase	VERB
easat-4306	41	13	brand	brand	NOUN
easat-4306	41	14	awareness	awareness	NOUN
easat-4306	41	15	,	,	PUNCT
easat-4306	41	16	improving	improve	VERB
easat-4306	41	17	brand	brand	NOUN
easat-4306	41	18	perception	perception	NOUN
easat-4306	41	19	,	,	PUNCT
easat-4306	41	20	and	and	CCONJ
easat-4306	41	21	driving	drive	VERB
easat-4306	41	22	sales	sale	NOUN
easat-4306	42	1	[	[	X
easat-4306	42	2	15	15	NUM
easat-4306	42	3	]	]	PUNCT
easat-4306	42	4	.	.	PUNCT
easat-4306	43	1	additionally	additionally	ADV
easat-4306	43	2	,	,	PUNCT
easat-4306	43	3	the	the	DET
easat-4306	43	4	growing	grow	VERB
easat-4306	43	5	number	number	NOUN
easat-4306	43	6	of	of	ADP
easat-4306	43	7	social	social	ADJ
easat-4306	43	8	media	medium	NOUN
easat-4306	43	9	influencers	influencer	NOUN
easat-4306	43	10	has	have	AUX
easat-4306	43	11	changed	change	VERB
easat-4306	43	12	how	how	SCONJ
easat-4306	43	13	businesses	business	NOUN
easat-4306	43	14	market	market	VERB
easat-4306	43	15	their	their	PRON
easat-4306	43	16	products	product	NOUN
easat-4306	43	17	and	and	CCONJ
easat-4306	43	18	services	service	NOUN
easat-4306	43	19	,	,	PUNCT
easat-4306	43	20	which	which	PRON
easat-4306	43	21	will	will	AUX
easat-4306	43	22	impact	impact	VERB
easat-4306	43	23	consumer	consumer	NOUN
easat-4306	43	24	behaviour	behaviour	NOUN
easat-4306	43	25	.	.	PUNCT
easat-4306	44	1	understanding	understand	VERB
easat-4306	44	2	consumer	consumer	NOUN
easat-4306	44	3	behaviour	behaviour	NOUN
easat-4306	44	4	is	be	AUX
easat-4306	44	5	crucial	crucial	ADJ
easat-4306	44	6	because	because	SCONJ
easat-4306	44	7	consumer	consumer	NOUN
easat-4306	44	8	habits	habit	NOUN
easat-4306	44	9	and	and	CCONJ
easat-4306	44	10	behaviours	behaviour	NOUN
easat-4306	44	11	evolve	evolve	VERB
easat-4306	44	12	due	due	ADJ
easat-4306	44	13	to	to	ADP
easat-4306	44	14	unprecedented	unprecedented	ADJ
easat-4306	44	15	choices	choice	NOUN
easat-4306	44	16	and	and	CCONJ
easat-4306	44	17	preferences	preference	NOUN
easat-4306	44	18	that	that	PRON
easat-4306	44	19	ultimately	ultimately	ADV
easat-4306	44	20	influence	influence	VERB
easat-4306	44	21	purchasing	purchasing	NOUN
easat-4306	44	22	decisions	decision	NOUN
easat-4306	44	23	[	[	X
easat-4306	44	24	16	16	NUM
easat-4306	44	25	]	]	PUNCT
easat-4306	44	26	.	.	PUNCT
easat-4306	45	1	the	the	DET
easat-4306	45	2	consumer	consumer	NOUN
easat-4306	45	3	purchasing	purchasing	NOUN
easat-4306	45	4	decision	decision	NOUN
easat-4306	45	5	-	-	PUNCT
easat-4306	45	6	making	make	VERB
easat-4306	45	7	process	process	NOUN
easat-4306	45	8	is	be	AUX
easat-4306	45	9	often	often	ADV
easat-4306	45	10	influenced	influence	VERB
easat-4306	45	11	by	by	ADP
easat-4306	45	12	intuition	intuition	NOUN
easat-4306	45	13	,	,	PUNCT
easat-4306	45	14	reflection	reflection	NOUN
easat-4306	45	15	,	,	PUNCT
easat-4306	45	16	and	and	CCONJ
easat-4306	45	17	values	value	NOUN
easat-4306	45	18	,	,	PUNCT
easat-4306	45	19	and	and	CCONJ
easat-4306	45	20	accurately	accurately	ADV
easat-4306	45	21	evaluating	evaluate	VERB
easat-4306	45	22	them	they	PRON
easat-4306	45	23	is	be	AUX
easat-4306	45	24	a	a	DET
easat-4306	45	25	challenge	challenge	NOUN
easat-4306	45	26	for	for	ADP
easat-4306	45	27	marketers	marketer	NOUN
easat-4306	45	28	[	[	X
easat-4306	45	29	5]klik	5]klik	NUM
easat-4306	45	30	atau	atau	PROPN
easat-4306	45	31	ketuk	ketuk	PROPN
easat-4306	45	32	di	di	PROPN
easat-4306	45	33	sini	sini	PROPN
easat-4306	45	34	untuk	untuk	PROPN
easat-4306	45	35	1021	1021	PROPN
easat-4306	45	36	edelweiss	edelweiss	PROPN
easat-4306	45	37	applied	apply	VERB
easat-4306	45	38	science	science	NOUN
easat-4306	45	39	and	and	CCONJ
easat-4306	45	40	technology	technology	NOUN
easat-4306	45	41	issn	issn	PROPN
easat-4306	45	42	:	:	PUNCT
easat-4306	45	43	2576	2576	NUM
easat-4306	45	44	-	-	SYM
easat-4306	45	45	8484	8484	NUM
easat-4306	45	46	vol	vol	NOUN
easat-4306	45	47	.	.	PROPN
easat-4306	46	1	9	9	NUM
easat-4306	46	2	,	,	PUNCT
easat-4306	46	3	no	no	INTJ
easat-4306	46	4	.	.	NOUN
easat-4306	46	5	1	1	NUM
easat-4306	46	6	:	:	PUNCT
easat-4306	46	7	1019	1019	NUM
easat-4306	46	8	-	-	SYM
easat-4306	46	9	1033	1033	NUM
easat-4306	46	10	,	,	PUNCT
easat-4306	46	11	2025	2025	NUM
easat-4306	46	12	doi	doi	NOUN
easat-4306	46	13	:	:	PUNCT
easat-4306	46	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	46	15	©	©	PROPN
easat-4306	46	16	2025	2025	NUM
easat-4306	46	17	by	by	ADP
easat-4306	46	18	the	the	DET
easat-4306	46	19	authors	author	NOUN
easat-4306	46	20	;	;	PUNCT
easat-4306	46	21	licensee	licensee	PROPN
easat-4306	46	22	learning	learning	PROPN
easat-4306	46	23	gate	gate	PROPN
easat-4306	46	24	memasukkan	memasukkan	PROPN
easat-4306	46	25	teks	teks	PROPN
easat-4306	46	26	..	..	PUNCT
easat-4306	46	27	in	in	ADP
easat-4306	46	28	addition	addition	NOUN
easat-4306	46	29	,	,	PUNCT
easat-4306	46	30	consumers	consumer	NOUN
easat-4306	46	31	will	will	AUX
easat-4306	46	32	never	never	ADV
easat-4306	46	33	see	see	VERB
easat-4306	46	34	a	a	DET
easat-4306	46	35	difference	difference	NOUN
easat-4306	46	36	in	in	ADP
easat-4306	46	37	the	the	DET
easat-4306	46	38	perfect	perfect	ADJ
easat-4306	46	39	message	message	NOUN
easat-4306	46	40	or	or	CCONJ
easat-4306	46	41	as	as	ADP
easat-4306	46	42	a	a	DET
easat-4306	46	43	result	result	NOUN
easat-4306	46	44	of	of	ADP
easat-4306	46	45	understanding	understand	VERB
easat-4306	46	46	the	the	DET
easat-4306	46	47	consumer	consumer	NOUN
easat-4306	46	48	purchasing	purchasing	NOUN
easat-4306	46	49	decision	decision	NOUN
easat-4306	46	50	-	-	PUNCT
easat-4306	46	51	making	make	VERB
easat-4306	46	52	process	process	NOUN
easat-4306	46	53	[	[	X
easat-4306	46	54	17	17	NUM
easat-4306	46	55	]	]	PUNCT
easat-4306	46	56	.	.	PUNCT
easat-4306	47	1	generation	generation	NOUN
easat-4306	47	2	z	z	PROPN
easat-4306	47	3	is	be	AUX
easat-4306	47	4	the	the	DET
easat-4306	47	5	largest	large	ADJ
easat-4306	47	6	segment	segment	NOUN
easat-4306	47	7	in	in	ADP
easat-4306	47	8	the	the	DET
easat-4306	47	9	cosmetics	cosmetic	NOUN
easat-4306	47	10	industry	industry	NOUN
easat-4306	47	11	,	,	PUNCT
easat-4306	47	12	born	bear	VERB
easat-4306	47	13	between	between	ADP
easat-4306	47	14	2010	2010	NUM
easat-4306	47	15	and	and	CCONJ
easat-4306	47	16	2025	2025	NUM
easat-4306	47	17	.	.	PUNCT
easat-4306	48	1	they	they	PRON
easat-4306	48	2	are	be	AUX
easat-4306	48	3	increasingly	increasingly	ADV
easat-4306	48	4	aware	aware	ADJ
easat-4306	48	5	of	of	ADP
easat-4306	48	6	the	the	DET
easat-4306	48	7	importance	importance	NOUN
easat-4306	48	8	of	of	ADP
easat-4306	48	9	safe	safe	ADJ
easat-4306	48	10	cosmetic	cosmetic	ADJ
easat-4306	48	11	products	product	NOUN
easat-4306	48	12	,	,	PUNCT
easat-4306	48	13	but	but	CCONJ
easat-4306	48	14	this	this	DET
easat-4306	48	15	awareness	awareness	NOUN
easat-4306	48	16	is	be	AUX
easat-4306	48	17	balanced	balance	VERB
easat-4306	48	18	with	with	ADP
easat-4306	48	19	consumer	consumer	NOUN
easat-4306	48	20	understanding	understanding	NOUN
easat-4306	48	21	.	.	PUNCT
easat-4306	49	1	consumers	consumer	NOUN
easat-4306	49	2	'	'	PART
easat-4306	49	3	knowledge	knowledge	NOUN
easat-4306	49	4	of	of	ADP
easat-4306	49	5	the	the	DET
easat-4306	49	6	content	content	NOUN
easat-4306	49	7	contained	contain	VERB
easat-4306	49	8	in	in	ADP
easat-4306	49	9	cosmetics	cosmetic	NOUN
easat-4306	49	10	makes	make	VERB
easat-4306	49	11	consumers	consumer	NOUN
easat-4306	49	12	more	more	ADV
easat-4306	49	13	confident	confident	ADJ
easat-4306	49	14	in	in	ADP
easat-4306	49	15	the	the	DET
easat-4306	49	16	content	content	NOUN
easat-4306	49	17	brought	bring	VERB
easat-4306	49	18	by	by	ADP
easat-4306	49	19	influencers	influencer	NOUN
easat-4306	49	20	than	than	ADP
easat-4306	49	21	reading	read	VERB
easat-4306	49	22	the	the	DET
easat-4306	49	23	cosmetics	cosmetic	NOUN
easat-4306	49	24	labels	label	NOUN
easat-4306	49	25	.	.	PUNCT
easat-4306	50	1	so	so	ADV
easat-4306	50	2	,	,	PUNCT
easat-4306	50	3	consumers	consumer	NOUN
easat-4306	50	4	tend	tend	VERB
easat-4306	50	5	to	to	PART
easat-4306	50	6	behave	behave	VERB
easat-4306	50	7	by	by	ADP
easat-4306	50	8	changing	change	VERB
easat-4306	50	9	cosmetic	cosmetic	ADJ
easat-4306	50	10	brands	brand	NOUN
easat-4306	50	11	frequently	frequently	ADV
easat-4306	50	12	[	[	X
easat-4306	50	13	18	18	NUM
easat-4306	50	14	]	]	PUNCT
easat-4306	50	15	.	.	PUNCT
easat-4306	51	1	neuromarketing	neuromarketing	NOUN
easat-4306	51	2	was	be	AUX
easat-4306	51	3	used	use	VERB
easat-4306	51	4	in	in	ADP
easat-4306	51	5	previous	previous	ADJ
easat-4306	51	6	research	research	NOUN
easat-4306	51	7	for	for	ADP
easat-4306	51	8	consumer	consumer	NOUN
easat-4306	51	9	behaviour	behaviour	NOUN
easat-4306	51	10	and	and	CCONJ
easat-4306	51	11	the	the	DET
easat-4306	51	12	purchasing	purchase	VERB
easat-4306	51	13	decision	decision	NOUN
easat-4306	51	14	-	-	PUNCT
easat-4306	51	15	making	make	VERB
easat-4306	51	16	process	process	NOUN
easat-4306	51	17	,	,	PUNCT
easat-4306	51	18	which	which	PRON
easat-4306	51	19	focused	focus	VERB
easat-4306	51	20	on	on	ADP
easat-4306	51	21	improving	improve	VERB
easat-4306	51	22	existing	exist	VERB
easat-4306	51	23	information	information	NOUN
easat-4306	51	24	about	about	ADP
easat-4306	51	25	products	product	NOUN
easat-4306	51	26	and	and	CCONJ
easat-4306	51	27	sales	sale	NOUN
easat-4306	51	28	marketing	marketing	NOUN
easat-4306	51	29	actions	action	NOUN
easat-4306	51	30	so	so	SCONJ
easat-4306	51	31	that	that	SCONJ
easat-4306	51	32	it	it	PRON
easat-4306	51	33	is	be	AUX
easat-4306	51	34	more	more	ADV
easat-4306	51	35	effective	effective	ADJ
easat-4306	51	36	at	at	ADP
easat-4306	51	37	knowing	know	VERB
easat-4306	51	38	how	how	SCONJ
easat-4306	51	39	sensitive	sensitive	ADJ
easat-4306	51	40	the	the	DET
easat-4306	51	41	stimulus	stimulus	NOUN
easat-4306	51	42	is	be	AUX
easat-4306	51	43	for	for	ADP
easat-4306	51	44	consumers	consumer	NOUN
easat-4306	51	45	[	[	X
easat-4306	51	46	19	19	NUM
easat-4306	51	47	]	]	PUNCT
easat-4306	51	48	and	and	CCONJ
easat-4306	51	49	explore	explore	VERB
easat-4306	51	50	the	the	DET
easat-4306	51	51	response	response	NOUN
easat-4306	51	52	of	of	ADP
easat-4306	51	53	the	the	DET
easat-4306	51	54	consumer	consumer	NOUN
easat-4306	51	55	's	's	PART
easat-4306	51	56	brain	brain	NOUN
easat-4306	51	57	to	to	ADP
easat-4306	51	58	a	a	DET
easat-4306	51	59	marketing	marketing	NOUN
easat-4306	51	60	stimulus	stimulus	NOUN
easat-4306	51	61	.	.	PUNCT
easat-4306	52	1	neuromarketing	neuromarketing	NOUN
easat-4306	52	2	can	can	AUX
easat-4306	52	3	read	read	VERB
easat-4306	52	4	consumers	consumer	NOUN
easat-4306	52	5	'	'	PART
easat-4306	52	6	minds	mind	NOUN
easat-4306	52	7	and	and	CCONJ
easat-4306	52	8	can	can	AUX
easat-4306	52	9	also	also	ADV
easat-4306	52	10	be	be	AUX
easat-4306	52	11	used	use	VERB
easat-4306	52	12	to	to	PART
easat-4306	52	13	open	open	VERB
easat-4306	52	14	the	the	DET
easat-4306	52	15	gates	gate	NOUN
easat-4306	52	16	of	of	ADP
easat-4306	52	17	new	new	ADJ
easat-4306	52	18	business	business	NOUN
easat-4306	52	19	innovations	innovation	NOUN
easat-4306	52	20	.	.	PUNCT
easat-4306	53	1	in	in	ADP
easat-4306	53	2	addition	addition	NOUN
easat-4306	53	3	,	,	PUNCT
easat-4306	53	4	it	it	PRON
easat-4306	53	5	can	can	AUX
easat-4306	53	6	explore	explore	VERB
easat-4306	53	7	consumer	consumer	NOUN
easat-4306	53	8	needs	need	NOUN
easat-4306	53	9	more	more	ADV
easat-4306	53	10	deeply	deeply	ADV
easat-4306	53	11	regarding	regard	VERB
easat-4306	53	12	activities	activity	NOUN
easat-4306	53	13	related	relate	VERB
easat-4306	53	14	to	to	ADP
easat-4306	53	15	marketing	marketing	NOUN
easat-4306	53	16	stimulus	stimulus	NOUN
easat-4306	53	17	.	.	PUNCT
easat-4306	54	1	previous	previous	ADJ
easat-4306	54	2	research	research	NOUN
easat-4306	54	3	used	use	VERB
easat-4306	54	4	qualitative	qualitative	ADJ
easat-4306	54	5	methods	method	NOUN
easat-4306	54	6	.	.	PUNCT
easat-4306	55	1	this	this	DET
easat-4306	55	2	study	study	NOUN
easat-4306	55	3	uses	use	VERB
easat-4306	55	4	a	a	DET
easat-4306	55	5	quantitative	quantitative	ADJ
easat-4306	55	6	method	method	NOUN
easat-4306	55	7	to	to	PART
easat-4306	55	8	investigate	investigate	VERB
easat-4306	55	9	the	the	DET
easat-4306	55	10	impact	impact	NOUN
easat-4306	55	11	of	of	ADP
easat-4306	55	12	neuromarketing	neuromarketing	NOUN
easat-4306	55	13	on	on	ADP
easat-4306	55	14	purchasing	purchase	VERB
easat-4306	55	15	behaviour	behaviour	NOUN
easat-4306	55	16	and	and	CCONJ
easat-4306	55	17	decision	decision	NOUN
easat-4306	55	18	-	-	PUNCT
easat-4306	55	19	making	making	NOUN
easat-4306	55	20	.	.	PUNCT
easat-4306	56	1	understanding	understand	VERB
easat-4306	56	2	how	how	SCONJ
easat-4306	56	3	influencer	influencer	NOUN
easat-4306	56	4	marketing	marketing	NOUN
easat-4306	56	5	and	and	CCONJ
easat-4306	56	6	its	its	PRON
easat-4306	56	7	content	content	NOUN
easat-4306	56	8	affect	affect	VERB
easat-4306	56	9	customer	customer	NOUN
easat-4306	56	10	behaviour	behaviour	NOUN
easat-4306	56	11	is	be	AUX
easat-4306	56	12	essential	essential	ADJ
easat-4306	56	13	.	.	PUNCT
easat-4306	57	1	influencer	influencer	NOUN
easat-4306	57	2	marketing	marketing	NOUN
easat-4306	57	3	content	content	NOUN
easat-4306	57	4	results	result	NOUN
easat-4306	57	5	in	in	ADP
easat-4306	57	6	low	low	ADJ
easat-4306	57	7	consumer	consumer	NOUN
easat-4306	57	8	literacy	literacy	NOUN
easat-4306	57	9	in	in	ADP
easat-4306	57	10	the	the	DET
easat-4306	57	11	decision	decision	NOUN
easat-4306	57	12	-	-	PUNCT
easat-4306	57	13	making	make	VERB
easat-4306	57	14	process	process	NOUN
easat-4306	57	15	.	.	PUNCT
easat-4306	58	1	the	the	DET
easat-4306	58	2	present	present	ADJ
easat-4306	58	3	research	research	NOUN
easat-4306	58	4	attempts	attempt	VERB
easat-4306	58	5	to	to	PART
easat-4306	58	6	close	close	VERB
easat-4306	58	7	that	that	DET
easat-4306	58	8	gap	gap	NOUN
easat-4306	58	9	.	.	PUNCT
easat-4306	59	1	furthermore	furthermore	ADV
easat-4306	59	2	,	,	PUNCT
easat-4306	59	3	this	this	DET
easat-4306	59	4	research	research	NOUN
easat-4306	59	5	examines	examine	VERB
easat-4306	59	6	how	how	SCONJ
easat-4306	59	7	influencer	influencer	NOUN
easat-4306	59	8	marketing	marketing	NOUN
easat-4306	59	9	influences	influence	NOUN
easat-4306	59	10	customer	customer	NOUN
easat-4306	59	11	behaviour	behaviour	NOUN
easat-4306	59	12	and	and	CCONJ
easat-4306	59	13	decision	decision	NOUN
easat-4306	59	14	-	-	PUNCT
easat-4306	59	15	making	making	NOUN
easat-4306	59	16	.	.	PUNCT
easat-4306	60	1	customer	customer	NOUN
easat-4306	60	2	behaviour	behaviour	NOUN
easat-4306	60	3	is	be	AUX
easat-4306	60	4	essential	essential	ADJ
easat-4306	60	5	.	.	PUNCT
easat-4306	61	1	influencer	influencer	NOUN
easat-4306	61	2	marketing	marketing	NOUN
easat-4306	61	3	content	content	NOUN
easat-4306	61	4	results	result	NOUN
easat-4306	61	5	in	in	ADP
easat-4306	61	6	low	low	ADJ
easat-4306	61	7	consumer	consumer	NOUN
easat-4306	61	8	literacy	literacy	NOUN
easat-4306	61	9	in	in	ADP
easat-4306	61	10	the	the	DET
easat-4306	61	11	decision	decision	NOUN
easat-4306	61	12	-	-	PUNCT
easat-4306	61	13	making	make	VERB
easat-4306	61	14	process	process	NOUN
easat-4306	61	15	.	.	PUNCT
easat-4306	62	1	this	this	DET
easat-4306	62	2	research	research	NOUN
easat-4306	62	3	aims	aim	VERB
easat-4306	62	4	to	to	PART
easat-4306	62	5	fill	fill	VERB
easat-4306	62	6	this	this	DET
easat-4306	62	7	gap	gap	NOUN
easat-4306	62	8	.	.	PUNCT
easat-4306	63	1	the	the	DET
easat-4306	63	2	influence	influence	NOUN
easat-4306	63	3	of	of	ADP
easat-4306	63	4	influencer	influencer	NOUN
easat-4306	63	5	marketing	marketing	NOUN
easat-4306	63	6	on	on	ADP
easat-4306	63	7	customer	customer	NOUN
easat-4306	63	8	behaviour	behaviour	NOUN
easat-4306	63	9	,	,	PUNCT
easat-4306	63	10	and	and	CCONJ
easat-4306	63	11	by	by	ADP
easat-4306	63	12	extension	extension	NOUN
easat-4306	63	13	,	,	PUNCT
easat-4306	63	14	decision	decision	NOUN
easat-4306	63	15	-	-	PUNCT
easat-4306	63	16	making	making	NOUN
easat-4306	63	17	,	,	PUNCT
easat-4306	63	18	is	be	AUX
easat-4306	63	19	another	another	DET
easat-4306	63	20	target	target	NOUN
easat-4306	63	21	of	of	ADP
easat-4306	63	22	this	this	DET
easat-4306	63	23	research	research	NOUN
easat-4306	63	24	[	[	X
easat-4306	63	25	18	18	NUM
easat-4306	63	26	]	]	PUNCT
easat-4306	63	27	.	.	PUNCT
easat-4306	64	1	the	the	DET
easat-4306	64	2	research	research	NOUN
easat-4306	64	3	will	will	AUX
easat-4306	64	4	also	also	ADV
easat-4306	64	5	conduct	conduct	VERB
easat-4306	64	6	a	a	DET
easat-4306	64	7	quantitative	quantitative	ADJ
easat-4306	64	8	analysis	analysis	NOUN
easat-4306	64	9	that	that	PRON
easat-4306	64	10	explores	explore	VERB
easat-4306	64	11	various	various	ADJ
easat-4306	64	12	interactions	interaction	NOUN
easat-4306	64	13	between	between	ADP
easat-4306	64	14	social	social	ADJ
easat-4306	64	15	media	medium	NOUN
easat-4306	64	16	influencers	influencer	NOUN
easat-4306	64	17	and	and	CCONJ
easat-4306	64	18	generation	generation	NOUN
easat-4306	64	19	z	z	NOUN
easat-4306	64	20	consumer	consumer	NOUN
easat-4306	64	21	behaviour	behaviour	NOUN
easat-4306	64	22	in	in	ADP
easat-4306	64	23	indonesia	indonesia	PROPN
easat-4306	64	24	[	[	X
easat-4306	64	25	20	20	NUM
easat-4306	64	26	]	]	PUNCT
easat-4306	64	27	.	.	PUNCT
easat-4306	65	1	the	the	DET
easat-4306	65	2	problem	problem	NOUN
easat-4306	65	3	in	in	ADP
easat-4306	65	4	this	this	DET
easat-4306	65	5	study	study	NOUN
easat-4306	65	6	is	be	AUX
easat-4306	65	7	how	how	SCONJ
easat-4306	65	8	business	business	NOUN
easat-4306	65	9	people	people	NOUN
easat-4306	65	10	understand	understand	VERB
easat-4306	65	11	neuromarketing	neuromarketing	NOUN
easat-4306	65	12	and	and	CCONJ
easat-4306	65	13	determine	determine	VERB
easat-4306	65	14	whether	whether	SCONJ
easat-4306	65	15	influencer	influencer	NOUN
easat-4306	65	16	marketing	marketing	NOUN
easat-4306	65	17	influences	influence	VERB
easat-4306	65	18	the	the	DET
easat-4306	65	19	behaviour	behaviour	NOUN
easat-4306	65	20	of	of	ADP
easat-4306	65	21	generation	generation	NOUN
easat-4306	65	22	z	z	NOUN
easat-4306	65	23	consumers	consumer	NOUN
easat-4306	65	24	when	when	SCONJ
easat-4306	65	25	making	make	VERB
easat-4306	65	26	decisions	decision	NOUN
easat-4306	65	27	to	to	PART
easat-4306	65	28	buy	buy	VERB
easat-4306	65	29	halal	halal	NOUN
easat-4306	65	30	cosmetics	cosmetic	NOUN
easat-4306	65	31	.	.	PUNCT
easat-4306	66	1	the	the	DET
easat-4306	66	2	focus	focus	NOUN
easat-4306	66	3	of	of	ADP
easat-4306	66	4	this	this	DET
easat-4306	66	5	research	research	NOUN
easat-4306	66	6	is	be	AUX
easat-4306	66	7	to	to	PART
easat-4306	66	8	help	help	VERB
easat-4306	66	9	business	business	NOUN
easat-4306	66	10	people	people	NOUN
easat-4306	66	11	choose	choose	VERB
easat-4306	66	12	the	the	DET
easat-4306	66	13	right	right	ADJ
easat-4306	66	14	strategy	strategy	NOUN
easat-4306	66	15	in	in	ADP
easat-4306	66	16	the	the	DET
easat-4306	66	17	decision	decision	NOUN
easat-4306	66	18	-	-	PUNCT
easat-4306	66	19	making	make	VERB
easat-4306	66	20	process	process	NOUN
easat-4306	66	21	for	for	ADP
easat-4306	66	22	purchasing	purchase	VERB
easat-4306	66	23	halal	halal	NOUN
easat-4306	66	24	cosmetics	cosmetic	NOUN
easat-4306	66	25	by	by	ADP
easat-4306	66	26	understanding	understand	VERB
easat-4306	66	27	the	the	DET
easat-4306	66	28	behaviour	behaviour	NOUN
easat-4306	66	29	of	of	ADP
easat-4306	66	30	generation	generation	NOUN
easat-4306	66	31	z	z	NOUN
easat-4306	66	32	consumers	consumer	NOUN
easat-4306	66	33	.	.	PUNCT
easat-4306	67	1	the	the	DET
easat-4306	67	2	new	new	ADJ
easat-4306	67	3	thing	thing	NOUN
easat-4306	67	4	in	in	ADP
easat-4306	67	5	this	this	DET
easat-4306	67	6	study	study	NOUN
easat-4306	67	7	is	be	AUX
easat-4306	67	8	that	that	SCONJ
easat-4306	67	9	neuromarketing	neuromarkete	VERB
easat-4306	67	10	research	research	NOUN
easat-4306	67	11	has	have	AUX
easat-4306	67	12	been	be	AUX
easat-4306	67	13	carried	carry	VERB
easat-4306	67	14	out	out	ADP
easat-4306	67	15	using	use	VERB
easat-4306	67	16	qualitative	qualitative	ADJ
easat-4306	67	17	methods	method	NOUN
easat-4306	67	18	;	;	PUNCT
easat-4306	67	19	this	this	DET
easat-4306	67	20	research	research	NOUN
easat-4306	67	21	uses	use	VERB
easat-4306	67	22	quantitative	quantitative	ADJ
easat-4306	67	23	methods	method	NOUN
easat-4306	67	24	,	,	PUNCT
easat-4306	67	25	which	which	PRON
easat-4306	67	26	aims	aim	VERB
easat-4306	67	27	to	to	PART
easat-4306	67	28	make	make	VERB
easat-4306	67	29	it	it	PRON
easat-4306	67	30	easier	easy	ADJ
easat-4306	67	31	for	for	SCONJ
easat-4306	67	32	business	business	NOUN
easat-4306	67	33	actors	actor	NOUN
easat-4306	67	34	to	to	PART
easat-4306	67	35	understand	understand	VERB
easat-4306	67	36	neuromarketing	neuromarketing	NOUN
easat-4306	67	37	and	and	CCONJ
easat-4306	67	38	the	the	DET
easat-4306	67	39	selection	selection	NOUN
easat-4306	67	40	of	of	ADP
easat-4306	67	41	the	the	DET
easat-4306	67	42	right	right	ADJ
easat-4306	67	43	marketing	marketing	NOUN
easat-4306	67	44	influencer	influencer	NOUN
easat-4306	67	45	and	and	CCONJ
easat-4306	67	46	ensure	ensure	VERB
easat-4306	67	47	that	that	SCONJ
easat-4306	67	48	consumer	consumer	NOUN
easat-4306	67	49	behaviour	behaviour	NOUN
easat-4306	67	50	towards	towards	ADP
easat-4306	67	51	the	the	DET
easat-4306	67	52	advertised	advertise	VERB
easat-4306	67	53	products	product	NOUN
easat-4306	67	54	and	and	CCONJ
easat-4306	67	55	services	service	NOUN
easat-4306	67	56	feels	feel	VERB
easat-4306	67	57	helpful	helpful	ADJ
easat-4306	67	58	and	and	CCONJ
easat-4306	67	59	pleasant	pleasant	ADJ
easat-4306	67	60	which	which	PRON
easat-4306	67	61	will	will	AUX
easat-4306	67	62	have	have	VERB
easat-4306	67	63	an	an	DET
easat-4306	67	64	impact	impact	NOUN
easat-4306	67	65	on	on	ADP
easat-4306	67	66	the	the	DET
easat-4306	67	67	purchase	purchase	NOUN
easat-4306	67	68	decision	decision	NOUN
easat-4306	67	69	process	process	NOUN
easat-4306	67	70	[	[	X
easat-4306	67	71	14	14	NUM
easat-4306	67	72	]	]	PUNCT
easat-4306	67	73	.	.	PUNCT
easat-4306	68	1	in	in	ADP
easat-4306	68	2	addition	addition	NOUN
easat-4306	68	3	,	,	PUNCT
easat-4306	68	4	neuromarketing	neuromarkete	VERB
easat-4306	68	5	research	research	NOUN
easat-4306	68	6	on	on	ADP
easat-4306	68	7	halal	halal	NOUN
easat-4306	68	8	cosmetic	cosmetic	ADJ
easat-4306	68	9	products	product	NOUN
easat-4306	68	10	is	be	AUX
easat-4306	68	11	still	still	ADV
easat-4306	68	12	small	small	ADJ
easat-4306	68	13	.	.	PUNCT
easat-4306	69	1	this	this	DET
easat-4306	69	2	research	research	NOUN
easat-4306	69	3	was	be	AUX
easat-4306	69	4	conducted	conduct	VERB
easat-4306	69	5	only	only	ADV
easat-4306	69	6	on	on	ADP
easat-4306	69	7	generation	generation	NOUN
easat-4306	69	8	z	z	NOUN
easat-4306	69	9	in	in	ADP
easat-4306	69	10	cirebon	cirebon	NOUN
easat-4306	69	11	city	city	NOUN
easat-4306	69	12	because	because	SCONJ
easat-4306	69	13	the	the	DET
easat-4306	69	14	city	city	NOUN
easat-4306	69	15	continues	continue	VERB
easat-4306	69	16	to	to	PART
easat-4306	69	17	grow	grow	VERB
easat-4306	69	18	,	,	PUNCT
easat-4306	69	19	along	along	ADP
easat-4306	69	20	with	with	ADP
easat-4306	69	21	the	the	DET
easat-4306	69	22	emergence	emergence	NOUN
easat-4306	69	23	of	of	ADP
easat-4306	69	24	schools	school	NOUN
easat-4306	69	25	and	and	CCONJ
easat-4306	69	26	colleges	college	NOUN
easat-4306	69	27	.	.	PUNCT
easat-4306	70	1	2	2	X
easat-4306	70	2	.	.	X
easat-4306	70	3	theoretical	theoretical	ADJ
easat-4306	70	4	framework	framework	NOUN
easat-4306	70	5	and	and	CCONJ
easat-4306	70	6	hypotheses	hypothesis	NOUN
easat-4306	70	7	2.1	2.1	NUM
easat-4306	70	8	.	.	PUNCT
easat-4306	71	1	neuromarketing	neuromarkete	VERB
easat-4306	71	2	neuromarketing	neuromarketing	NOUN
easat-4306	71	3	is	be	AUX
easat-4306	71	4	a	a	DET
easat-4306	71	5	neuroscience	neuroscience	NOUN
easat-4306	71	6	method	method	NOUN
easat-4306	71	7	for	for	ADP
easat-4306	71	8	analyzing	analyze	VERB
easat-4306	71	9	and	and	CCONJ
easat-4306	71	10	understanding	understand	VERB
easat-4306	71	11	human	human	ADJ
easat-4306	71	12	behaviour	behaviour	NOUN
easat-4306	71	13	,	,	PUNCT
easat-4306	71	14	markets	market	NOUN
easat-4306	71	15	,	,	PUNCT
easat-4306	71	16	and	and	CCONJ
easat-4306	71	17	change	change	NOUN
easat-4306	71	18	.	.	PUNCT
easat-4306	72	1	neuromarketing	neuromarketing	NOUN
easat-4306	72	2	measures	measure	NOUN
easat-4306	72	3	a	a	DET
easat-4306	72	4	person	person	NOUN
easat-4306	72	5	's	's	PART
easat-4306	72	6	physiological	physiological	ADJ
easat-4306	72	7	and	and	CCONJ
easat-4306	72	8	neural	neural	ADJ
easat-4306	72	9	signals	signal	NOUN
easat-4306	72	10	to	to	PART
easat-4306	72	11	gain	gain	VERB
easat-4306	72	12	customer	customer	NOUN
easat-4306	72	13	insights	insight	NOUN
easat-4306	72	14	,	,	PUNCT
easat-4306	72	15	motivations	motivation	NOUN
easat-4306	72	16	,	,	PUNCT
easat-4306	72	17	preferences	preference	NOUN
easat-4306	72	18	,	,	PUNCT
easat-4306	72	19	and	and	CCONJ
easat-4306	72	20	decisions	decision	NOUN
easat-4306	72	21	.	.	PUNCT
easat-4306	73	1	thus	thus	ADV
easat-4306	73	2	,	,	PUNCT
easat-4306	73	3	helping	help	VERB
easat-4306	73	4	businesses	business	NOUN
easat-4306	73	5	inform	inform	VERB
easat-4306	73	6	creative	creative	ADJ
easat-4306	73	7	advertising	advertising	NOUN
easat-4306	73	8	,	,	PUNCT
easat-4306	73	9	product	product	NOUN
easat-4306	73	10	development	development	NOUN
easat-4306	73	11	,	,	PUNCT
easat-4306	73	12	pricing	pricing	NOUN
easat-4306	73	13	,	,	PUNCT
easat-4306	73	14	and	and	CCONJ
easat-4306	73	15	marketing	marketing	NOUN
easat-4306	73	16	areas	area	NOUN
easat-4306	73	17	.	.	PUNCT
easat-4306	74	1	neuromarketing	neuromarketing	NOUN
easat-4306	74	2	can	can	AUX
easat-4306	74	3	also	also	ADV
easat-4306	74	4	be	be	AUX
easat-4306	74	5	used	use	VERB
easat-4306	74	6	to	to	PART
easat-4306	74	7	understand	understand	VERB
easat-4306	74	8	better	well	ADJ
easat-4306	74	9	consumer	consumer	NOUN
easat-4306	74	10	behaviour	behaviour	NOUN
easat-4306	74	11	,	,	PUNCT
easat-4306	74	12	including	include	VERB
easat-4306	74	13	aspects	aspect	NOUN
easat-4306	74	14	of	of	ADP
easat-4306	74	15	a	a	DET
easat-4306	74	16	person	person	NOUN
easat-4306	74	17	's	's	PART
easat-4306	74	18	subconscious	subconscious	ADJ
easat-4306	74	19	and	and	CCONJ
easat-4306	74	20	emotional	emotional	ADJ
easat-4306	74	21	response	response	NOUN
easat-4306	74	22	to	to	ADP
easat-4306	74	23	a	a	DET
easat-4306	74	24	brand	brand	NOUN
easat-4306	74	25	.	.	PUNCT
easat-4306	75	1	neuromarketing	neuromarketing	NOUN
easat-4306	75	2	uses	use	VERB
easat-4306	75	3	two	two	NUM
easat-4306	75	4	main	main	ADJ
easat-4306	75	5	dimensions	dimension	NOUN
easat-4306	75	6	to	to	PART
easat-4306	75	7	scan	scan	VERB
easat-4306	75	8	the	the	DET
easat-4306	75	9	brain	brain	NOUN
easat-4306	75	10	,	,	PUNCT
easat-4306	75	11	namely	namely	ADV
easat-4306	75	12	fmri	fmri	ADJ
easat-4306	75	13	(	(	PUNCT
easat-4306	75	14	functional	functional	ADJ
easat-4306	75	15	magnetic	magnetic	ADJ
easat-4306	75	16	resonance	resonance	NOUN
easat-4306	75	17	imaging	imaging	NOUN
easat-4306	75	18	)	)	PUNCT
easat-4306	75	19	and	and	CCONJ
easat-4306	75	20	eeg	eeg	PROPN
easat-4306	75	21	(	(	PUNCT
easat-4306	75	22	electroencephalogram	electroencephalogram	NOUN
easat-4306	75	23	)	)	PUNCT
easat-4306	76	1	[	[	X
easat-4306	76	2	21	21	NUM
easat-4306	76	3	,	,	PUNCT
easat-4306	76	4	22	22	NUM
easat-4306	76	5	]	]	PUNCT
easat-4306	76	6	.	.	PUNCT
easat-4306	77	1	the	the	DET
easat-4306	77	2	first	first	ADJ
easat-4306	77	3	dimension	dimension	NOUN
easat-4306	77	4	uses	use	VERB
easat-4306	77	5	fmri	fmri	PROPN
easat-4306	77	6	,	,	PUNCT
easat-4306	77	7	a	a	DET
easat-4306	77	8	method	method	NOUN
easat-4306	77	9	to	to	PART
easat-4306	77	10	detect	detect	VERB
easat-4306	77	11	blood	blood	NOUN
easat-4306	77	12	flow	flow	NOUN
easat-4306	77	13	in	in	ADP
easat-4306	77	14	the	the	DET
easat-4306	77	15	brain	brain	NOUN
easat-4306	77	16	connected	connect	VERB
easat-4306	77	17	to	to	ADP
easat-4306	77	18	increased	increase	VERB
easat-4306	77	19	nerve	nerve	NOUN
easat-4306	77	20	activity	activity	NOUN
easat-4306	77	21	,	,	PUNCT
easat-4306	77	22	which	which	PRON
easat-4306	77	23	helps	help	VERB
easat-4306	77	24	set	set	VERB
easat-4306	77	25	prices	price	NOUN
easat-4306	77	26	and	and	CCONJ
easat-4306	77	27	improve	improve	VERB
easat-4306	77	28	brand	brand	NOUN
easat-4306	77	29	branding	branding	NOUN
easat-4306	77	30	.	.	PUNCT
easat-4306	78	1	the	the	DET
easat-4306	78	2	second	second	ADJ
easat-4306	78	3	dimension	dimension	NOUN
easat-4306	78	4	is	be	AUX
easat-4306	78	5	eeg	eeg	NOUN
easat-4306	78	6	,	,	PUNCT
easat-4306	78	7	an	an	DET
easat-4306	78	8	electrical	electrical	ADJ
easat-4306	78	9	signal	signal	NOUN
easat-4306	78	10	recorder	recorder	NOUN
easat-4306	78	11	in	in	ADP
easat-4306	78	12	the	the	DET
easat-4306	78	13	scalp	scalp	NOUN
easat-4306	78	14	of	of	ADP
easat-4306	78	15	neurons	neuron	NOUN
easat-4306	78	16	in	in	ADP
easat-4306	78	17	the	the	DET
easat-4306	78	18	brain	brain	NOUN
easat-4306	78	19	,	,	PUNCT
easat-4306	78	20	which	which	PRON
easat-4306	78	21	helps	help	VERB
easat-4306	78	22	improve	improve	VERB
easat-4306	78	23	clan	clan	NOUN
easat-4306	78	24	memory	memory	NOUN
easat-4306	78	25	and	and	CCONJ
easat-4306	78	26	1022	1022	NUM
easat-4306	78	27	edelweiss	edelweiss	PROPN
easat-4306	78	28	applied	apply	VERB
easat-4306	78	29	science	science	NOUN
easat-4306	78	30	and	and	CCONJ
easat-4306	78	31	technology	technology	NOUN
easat-4306	78	32	issn	issn	PROPN
easat-4306	78	33	:	:	PUNCT
easat-4306	78	34	2576	2576	NUM
easat-4306	78	35	-	-	SYM
easat-4306	78	36	8484	8484	NUM
easat-4306	78	37	vol	vol	NOUN
easat-4306	78	38	.	.	PROPN
easat-4306	79	1	9	9	NUM
easat-4306	79	2	,	,	PUNCT
easat-4306	79	3	no	no	INTJ
easat-4306	79	4	.	.	NOUN
easat-4306	79	5	1	1	NUM
easat-4306	79	6	:	:	PUNCT
easat-4306	79	7	1019	1019	NUM
easat-4306	79	8	-	-	SYM
easat-4306	79	9	1033	1033	NUM
easat-4306	79	10	,	,	PUNCT
easat-4306	79	11	2025	2025	NUM
easat-4306	79	12	doi	doi	NOUN
easat-4306	79	13	:	:	PUNCT
easat-4306	79	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	79	15	©	©	PROPN
easat-4306	79	16	2025	2025	NUM
easat-4306	79	17	by	by	ADP
easat-4306	79	18	the	the	DET
easat-4306	79	19	authors	author	NOUN
easat-4306	79	20	;	;	PUNCT
easat-4306	79	21	licensee	licensee	PROPN
easat-4306	79	22	learning	learn	VERB
easat-4306	79	23	gate	gate	PROPN
easat-4306	79	24	brand	brand	PROPN
easat-4306	79	25	imaging	imaging	PROPN
easat-4306	79	26	.	.	PUNCT
easat-4306	80	1	indicators	indicator	NOUN
easat-4306	80	2	for	for	ADP
easat-4306	80	3	measuring	measure	VERB
easat-4306	80	4	neuromarketing	neuromarketing	NOUN
easat-4306	80	5	are	be	AUX
easat-4306	80	6	detailed	detail	VERB
easat-4306	80	7	emotional	emotional	ADJ
easat-4306	80	8	responses	response	NOUN
easat-4306	80	9	(	(	PUNCT
easat-4306	80	10	eye	eye	NOUN
easat-4306	80	11	and	and	CCONJ
easat-4306	80	12	facial	facial	ADJ
easat-4306	80	13	responses	response	NOUN
easat-4306	80	14	)	)	PUNCT
easat-4306	80	15	,	,	PUNCT
easat-4306	80	16	engagement	engagement	NOUN
easat-4306	80	17	rates	rate	NOUN
easat-4306	80	18	,	,	PUNCT
easat-4306	80	19	and	and	CCONJ
easat-4306	80	20	memory	memory	NOUN
easat-4306	80	21	levels	level	NOUN
easat-4306	80	22	[	[	X
easat-4306	80	23	22	22	NUM
easat-4306	80	24	]	]	PUNCT
easat-4306	80	25	.	.	PUNCT
easat-4306	81	1	2.2	2.2	NUM
easat-4306	81	2	.	.	PUNCT
easat-4306	81	3	influencer	influencer	NOUN
easat-4306	81	4	marketing	market	VERB
easat-4306	81	5	the	the	DET
easat-4306	81	6	success	success	NOUN
easat-4306	81	7	of	of	ADP
easat-4306	81	8	marketing	marketing	NOUN
easat-4306	81	9	through	through	ADP
easat-4306	81	10	social	social	ADJ
easat-4306	81	11	media	medium	NOUN
easat-4306	81	12	is	be	AUX
easat-4306	81	13	one	one	NUM
easat-4306	81	14	of	of	ADP
easat-4306	81	15	them	they	PRON
easat-4306	81	16	,	,	PUNCT
easat-4306	81	17	as	as	SCONJ
easat-4306	81	18	is	be	AUX
easat-4306	81	19	the	the	DET
easat-4306	81	20	success	success	NOUN
easat-4306	81	21	of	of	ADP
easat-4306	81	22	influencer	influencer	NOUN
easat-4306	81	23	marketing	marketing	NOUN
easat-4306	81	24	.	.	PUNCT
easat-4306	82	1	influencer	influencer	NOUN
easat-4306	82	2	marketing	marketing	NOUN
easat-4306	82	3	is	be	AUX
easat-4306	82	4	a	a	DET
easat-4306	82	5	method	method	NOUN
easat-4306	82	6	of	of	ADP
easat-4306	82	7	appointing	appoint	VERB
easat-4306	82	8	public	public	ADJ
easat-4306	82	9	figures	figure	NOUN
easat-4306	82	10	who	who	PRON
easat-4306	82	11	are	be	AUX
easat-4306	82	12	considered	consider	VERB
easat-4306	82	13	to	to	PART
easat-4306	82	14	influence	influence	VERB
easat-4306	82	15	a	a	DET
easat-4306	82	16	business	business	NOUN
easat-4306	82	17	's	's	PART
easat-4306	82	18	community	community	NOUN
easat-4306	82	19	or	or	CCONJ
easat-4306	82	20	target	target	VERB
easat-4306	82	21	consumers	consumer	NOUN
easat-4306	82	22	significantly	significantly	ADV
easat-4306	82	23	.	.	PUNCT
easat-4306	83	1	the	the	DET
easat-4306	83	2	success	success	NOUN
easat-4306	83	3	of	of	ADP
easat-4306	83	4	marketing	marketing	NOUN
easat-4306	83	5	through	through	ADP
easat-4306	83	6	social	social	ADJ
easat-4306	83	7	media	medium	NOUN
easat-4306	83	8	is	be	AUX
easat-4306	83	9	one	one	NUM
easat-4306	83	10	of	of	ADP
easat-4306	83	11	them	they	PRON
easat-4306	83	12	,	,	PUNCT
easat-4306	83	13	as	as	SCONJ
easat-4306	83	14	is	be	AUX
easat-4306	83	15	the	the	DET
easat-4306	83	16	success	success	NOUN
easat-4306	83	17	of	of	ADP
easat-4306	83	18	influencer	influencer	NOUN
easat-4306	83	19	marketing	marketing	NOUN
easat-4306	83	20	.	.	PUNCT
easat-4306	84	1	influencer	influencer	NOUN
easat-4306	84	2	marketing	marketing	NOUN
easat-4306	84	3	is	be	AUX
easat-4306	84	4	a	a	DET
easat-4306	84	5	strategy	strategy	NOUN
easat-4306	84	6	that	that	PRON
easat-4306	84	7	involves	involve	VERB
easat-4306	84	8	engaging	engage	VERB
easat-4306	84	9	prominent	prominent	ADJ
easat-4306	84	10	people	people	NOUN
easat-4306	84	11	deemed	deem	VERB
easat-4306	84	12	to	to	PART
easat-4306	84	13	have	have	VERB
easat-4306	84	14	a	a	DET
easat-4306	84	15	substantial	substantial	ADJ
easat-4306	84	16	impact	impact	NOUN
easat-4306	84	17	on	on	ADP
easat-4306	84	18	a	a	DET
easat-4306	84	19	business	business	NOUN
easat-4306	84	20	's	's	PART
easat-4306	84	21	community	community	NOUN
easat-4306	84	22	or	or	CCONJ
easat-4306	84	23	target	target	VERB
easat-4306	84	24	audience	audience	NOUN
easat-4306	84	25	[	[	X
easat-4306	84	26	23	23	NUM
easat-4306	84	27	]	]	PUNCT
easat-4306	84	28	.	.	PUNCT
easat-4306	85	1	so	so	ADV
easat-4306	85	2	that	that	SCONJ
easat-4306	85	3	the	the	DET
easat-4306	85	4	company	company	NOUN
easat-4306	85	5	's	's	PART
easat-4306	85	6	goals	goal	NOUN
easat-4306	85	7	can	can	AUX
easat-4306	85	8	be	be	AUX
easat-4306	85	9	achieved	achieve	VERB
easat-4306	85	10	through	through	ADP
easat-4306	85	11	brand	brand	NOUN
easat-4306	85	12	promotion	promotion	NOUN
easat-4306	85	13	recommendations	recommendation	NOUN
easat-4306	85	14	.	.	PUNCT
easat-4306	86	1	influencers	influencer	NOUN
easat-4306	86	2	use	use	VERB
easat-4306	86	3	social	social	ADJ
easat-4306	86	4	media	medium	NOUN
easat-4306	86	5	to	to	PART
easat-4306	86	6	encourage	encourage	VERB
easat-4306	86	7	customer	customer	NOUN
easat-4306	86	8	desire	desire	NOUN
easat-4306	86	9	for	for	ADP
easat-4306	86	10	products	product	NOUN
easat-4306	86	11	or	or	CCONJ
easat-4306	86	12	services	service	NOUN
easat-4306	86	13	.	.	PUNCT
easat-4306	87	1	the	the	DET
easat-4306	87	2	reliability	reliability	NOUN
easat-4306	87	3	of	of	ADP
easat-4306	87	4	influencers	influencer	NOUN
easat-4306	87	5	in	in	ADP
easat-4306	87	6	promoting	promote	VERB
easat-4306	87	7	goods	good	NOUN
easat-4306	87	8	or	or	CCONJ
easat-4306	87	9	services	service	NOUN
easat-4306	87	10	greatly	greatly	ADV
easat-4306	87	11	affects	affect	VERB
easat-4306	87	12	consumer	consumer	NOUN
easat-4306	87	13	desires	desire	NOUN
easat-4306	87	14	,	,	PUNCT
easat-4306	87	15	shaping	shape	VERB
easat-4306	87	16	consumer	consumer	NOUN
easat-4306	87	17	demand	demand	NOUN
easat-4306	87	18	.	.	PUNCT
easat-4306	88	1	in	in	ADP
easat-4306	88	2	addition	addition	NOUN
easat-4306	88	3	,	,	PUNCT
easat-4306	88	4	influencers	influencer	NOUN
easat-4306	88	5	are	be	AUX
easat-4306	88	6	a	a	DET
easat-4306	88	7	source	source	NOUN
easat-4306	88	8	of	of	ADP
easat-4306	88	9	information	information	NOUN
easat-4306	88	10	trusted	trust	VERB
easat-4306	88	11	by	by	ADP
easat-4306	88	12	their	their	PRON
easat-4306	88	13	followers	follower	NOUN
easat-4306	88	14	,	,	PUNCT
easat-4306	88	15	and	and	CCONJ
easat-4306	88	16	influencer	influencer	NOUN
easat-4306	88	17	recommendations	recommendation	NOUN
easat-4306	88	18	can	can	AUX
easat-4306	88	19	directly	directly	ADV
easat-4306	88	20	increase	increase	VERB
easat-4306	88	21	brand	brand	NOUN
easat-4306	88	22	awareness	awareness	NOUN
easat-4306	88	23	and	and	CCONJ
easat-4306	88	24	improve	improve	VERB
easat-4306	88	25	brand	brand	NOUN
easat-4306	88	26	perception	perception	NOUN
easat-4306	88	27	,	,	PUNCT
easat-4306	88	28	leading	lead	VERB
easat-4306	88	29	to	to	ADP
easat-4306	88	30	purchases	purchase	NOUN
easat-4306	88	31	[	[	X
easat-4306	88	32	24	24	NUM
easat-4306	88	33	]	]	PUNCT
easat-4306	88	34	.	.	PUNCT
easat-4306	89	1	according	accord	VERB
easat-4306	89	2	to	to	ADP
easat-4306	89	3	hovland	hovland	PROPN
easat-4306	89	4	et	et	PROPN
easat-4306	89	5	al	al	PROPN
easat-4306	89	6	.	.	PROPN
easat-4306	89	7	,	,	PUNCT
easat-4306	89	8	indicators	indicator	NOUN
easat-4306	89	9	of	of	ADP
easat-4306	89	10	credibility	credibility	NOUN
easat-4306	89	11	,	,	PUNCT
easat-4306	89	12	attractiveness	attractiveness	NOUN
easat-4306	89	13	,	,	PUNCT
easat-4306	89	14	expertise	expertise	NOUN
easat-4306	89	15	,	,	PUNCT
easat-4306	89	16	likeability	likeability	NOUN
easat-4306	89	17	,	,	PUNCT
easat-4306	89	18	and	and	CCONJ
easat-4306	89	19	similarity	similarity	NOUN
easat-4306	89	20	can	can	AUX
easat-4306	89	21	be	be	AUX
easat-4306	89	22	used	use	VERB
easat-4306	89	23	to	to	PART
easat-4306	89	24	measure	measure	VERB
easat-4306	89	25	the	the	DET
easat-4306	89	26	role	role	NOUN
easat-4306	89	27	of	of	ADP
easat-4306	89	28	influencer	influencer	NOUN
easat-4306	89	29	marketing	marketing	NOUN
easat-4306	89	30	.	.	PUNCT
easat-4306	90	1	credibility	credibility	NOUN
easat-4306	90	2	measures	measure	VERB
easat-4306	90	3	an	an	DET
easat-4306	90	4	influencer	influencer	NOUN
easat-4306	90	5	's	's	PART
easat-4306	90	6	reliability	reliability	NOUN
easat-4306	90	7	and	and	CCONJ
easat-4306	90	8	how	how	SCONJ
easat-4306	90	9	much	much	ADJ
easat-4306	90	10	the	the	DET
easat-4306	90	11	audience	audience	NOUN
easat-4306	90	12	can	can	AUX
easat-4306	90	13	trust	trust	VERB
easat-4306	90	14	their	their	PRON
easat-4306	90	15	opinions	opinion	NOUN
easat-4306	90	16	.	.	PUNCT
easat-4306	91	1	the	the	DET
easat-4306	91	2	appeal	appeal	NOUN
easat-4306	91	3	is	be	AUX
easat-4306	91	4	seen	see	VERB
easat-4306	91	5	in	in	ADP
easat-4306	91	6	the	the	DET
easat-4306	91	7	physical	physical	ADJ
easat-4306	91	8	appearance	appearance	NOUN
easat-4306	91	9	and	and	CCONJ
easat-4306	91	10	lifestyle	lifestyle	NOUN
easat-4306	91	11	of	of	ADP
easat-4306	91	12	the	the	DET
easat-4306	91	13	influencer	influencer	NOUN
easat-4306	91	14	.	.	PUNCT
easat-4306	92	1	expertise	expertise	NOUN
easat-4306	92	2	is	be	AUX
easat-4306	92	3	seen	see	VERB
easat-4306	92	4	from	from	ADP
easat-4306	92	5	how	how	SCONJ
easat-4306	92	6	deep	deep	ADJ
easat-4306	92	7	the	the	DET
easat-4306	92	8	influencer	influencer	NOUN
easat-4306	92	9	's	's	PART
easat-4306	92	10	knowledge	knowledge	NOUN
easat-4306	92	11	and	and	CCONJ
easat-4306	92	12	ability	ability	NOUN
easat-4306	92	13	is	be	AUX
easat-4306	92	14	in	in	ADP
easat-4306	92	15	promoting	promote	VERB
easat-4306	92	16	a	a	DET
easat-4306	92	17	brand	brand	NOUN
easat-4306	92	18	.	.	PUNCT
easat-4306	93	1	liking	like	VERB
easat-4306	93	2	is	be	AUX
easat-4306	93	3	seen	see	VERB
easat-4306	93	4	from	from	ADP
easat-4306	93	5	how	how	SCONJ
easat-4306	93	6	famous	famous	ADJ
easat-4306	93	7	the	the	DET
easat-4306	93	8	influencer	influencer	NOUN
easat-4306	93	9	is	be	AUX
easat-4306	93	10	in	in	ADP
easat-4306	93	11	general	general	ADJ
easat-4306	93	12	.	.	PUNCT
easat-4306	94	1	similarity	similarity	NOUN
easat-4306	94	2	is	be	AUX
easat-4306	94	3	seen	see	VERB
easat-4306	94	4	in	in	ADP
easat-4306	94	5	how	how	SCONJ
easat-4306	94	6	confident	confident	ADJ
easat-4306	94	7	consumers	consumer	NOUN
easat-4306	94	8	are	be	AUX
easat-4306	94	9	that	that	SCONJ
easat-4306	94	10	they	they	PRON
easat-4306	94	11	have	have	VERB
easat-4306	94	12	something	something	PRON
easat-4306	94	13	in	in	ADP
easat-4306	94	14	common	common	ADJ
easat-4306	94	15	with	with	ADP
easat-4306	94	16	their	their	PRON
easat-4306	94	17	influencers	influencer	NOUN
easat-4306	94	18	[	[	X
easat-4306	94	19	25	25	NUM
easat-4306	94	20	]	]	PUNCT
easat-4306	94	21	.	.	PUNCT
easat-4306	95	1	2.3	2.3	NUM
easat-4306	95	2	.	.	PUNCT
easat-4306	95	3	customer	customer	NOUN
easat-4306	95	4	behavior	behavior	NOUN
easat-4306	95	5	consumer	consumer	NOUN
easat-4306	95	6	behaviour	behaviour	NOUN
easat-4306	95	7	is	be	AUX
easat-4306	95	8	the	the	DET
easat-4306	95	9	decision	decision	NOUN
easat-4306	95	10	-	-	PUNCT
easat-4306	95	11	making	make	VERB
easat-4306	95	12	process	process	NOUN
easat-4306	95	13	customers	customer	NOUN
easat-4306	95	14	make	make	VERB
easat-4306	95	15	when	when	SCONJ
easat-4306	95	16	purchasing	purchase	VERB
easat-4306	95	17	goods	good	NOUN
easat-4306	95	18	and	and	CCONJ
easat-4306	95	19	services	service	NOUN
easat-4306	95	20	for	for	ADP
easat-4306	95	21	their	their	PRON
easat-4306	95	22	needs	need	NOUN
easat-4306	95	23	.	.	PUNCT
easat-4306	96	1	the	the	DET
easat-4306	96	2	interaction	interaction	NOUN
easat-4306	96	3	between	between	ADP
easat-4306	96	4	the	the	DET
easat-4306	96	5	influence	influence	NOUN
easat-4306	96	6	of	of	ADP
easat-4306	96	7	others	other	NOUN
easat-4306	96	8	and	and	CCONJ
easat-4306	96	9	the	the	DET
easat-4306	96	10	consumer	consumer	NOUN
easat-4306	96	11	's	's	PART
easat-4306	96	12	brand	brand	NOUN
easat-4306	96	13	knowledge	knowledge	NOUN
easat-4306	96	14	is	be	AUX
easat-4306	96	15	known	know	VERB
easat-4306	96	16	as	as	ADP
easat-4306	96	17	the	the	DET
easat-4306	96	18	dynamics	dynamic	NOUN
easat-4306	96	19	of	of	ADP
easat-4306	96	20	consumer	consumer	NOUN
easat-4306	96	21	behaviour	behaviour	NOUN
easat-4306	96	22	.	.	PUNCT
easat-4306	97	1	the	the	DET
easat-4306	97	2	behaviour	behaviour	NOUN
easat-4306	97	3	of	of	ADP
easat-4306	97	4	the	the	DET
easat-4306	97	5	surrounding	surround	VERB
easat-4306	97	6	environment	environment	NOUN
easat-4306	97	7	also	also	ADV
easat-4306	97	8	influences	influence	VERB
easat-4306	97	9	consumer	consumer	NOUN
easat-4306	97	10	behaviour	behaviour	NOUN
easat-4306	97	11	.	.	PUNCT
easat-4306	98	1	this	this	PRON
easat-4306	98	2	can	can	AUX
easat-4306	98	3	be	be	AUX
easat-4306	98	4	affected	affect	VERB
easat-4306	98	5	by	by	ADP
easat-4306	98	6	expertise	expertise	NOUN
easat-4306	98	7	,	,	PUNCT
easat-4306	98	8	prior	prior	ADJ
easat-4306	98	9	experience	experience	NOUN
easat-4306	98	10	,	,	PUNCT
easat-4306	98	11	or	or	CCONJ
easat-4306	98	12	any	any	DET
easat-4306	98	13	other	other	ADJ
easat-4306	98	14	factors	factor	NOUN
easat-4306	98	15	that	that	PRON
easat-4306	98	16	assist	assist	VERB
easat-4306	98	17	in	in	ADP
easat-4306	98	18	organizing	organize	VERB
easat-4306	98	19	and	and	CCONJ
easat-4306	98	20	structuring	structure	VERB
easat-4306	98	21	cognitive	cognitive	ADJ
easat-4306	98	22	content	content	NOUN
easat-4306	98	23	or	or	CCONJ
easat-4306	98	24	knowledge	knowledge	NOUN
easat-4306	98	25	[	[	X
easat-4306	98	26	7	7	NUM
easat-4306	98	27	]	]	PUNCT
easat-4306	98	28	.	.	PUNCT
easat-4306	99	1	tools	tool	NOUN
easat-4306	99	2	used	use	VERB
easat-4306	99	3	to	to	PART
easat-4306	99	4	measure	measure	VERB
easat-4306	99	5	customer	customer	NOUN
easat-4306	99	6	behaviour	behaviour	NOUN
easat-4306	99	7	include	include	VERB
easat-4306	99	8	perception	perception	NOUN
easat-4306	99	9	,	,	PUNCT
easat-4306	99	10	cognition	cognition	NOUN
easat-4306	99	11	,	,	PUNCT
easat-4306	99	12	affection	affection	NOUN
easat-4306	99	13	,	,	PUNCT
easat-4306	99	14	belief	belief	NOUN
easat-4306	99	15	,	,	PUNCT
easat-4306	99	16	and	and	CCONJ
easat-4306	99	17	social	social	ADJ
easat-4306	99	18	.	.	PUNCT
easat-4306	100	1	collecting	collect	VERB
easat-4306	100	2	and	and	CCONJ
easat-4306	100	3	processing	processing	NOUN
easat-4306	100	4	information	information	NOUN
easat-4306	100	5	that	that	PRON
easat-4306	100	6	impacts	impact	VERB
easat-4306	100	7	customer	customer	NOUN
easat-4306	100	8	perception	perception	NOUN
easat-4306	100	9	is	be	AUX
easat-4306	100	10	known	know	VERB
easat-4306	100	11	as	as	ADP
easat-4306	100	12	perception	perception	NOUN
easat-4306	100	13	.	.	PUNCT
easat-4306	101	1	this	this	PRON
easat-4306	101	2	can	can	AUX
easat-4306	101	3	be	be	AUX
easat-4306	101	4	affected	affect	VERB
easat-4306	101	5	by	by	ADP
easat-4306	101	6	expertise	expertise	NOUN
easat-4306	101	7	,	,	PUNCT
easat-4306	101	8	prior	prior	ADJ
easat-4306	101	9	experience	experience	NOUN
easat-4306	101	10	,	,	PUNCT
easat-4306	101	11	or	or	CCONJ
easat-4306	101	12	any	any	DET
easat-4306	101	13	other	other	ADJ
easat-4306	101	14	factors	factor	NOUN
easat-4306	101	15	that	that	PRON
easat-4306	101	16	assist	assist	VERB
easat-4306	101	17	in	in	ADP
easat-4306	101	18	organising	organise	VERB
easat-4306	101	19	and	and	CCONJ
easat-4306	101	20	structuring	structure	VERB
easat-4306	101	21	cognitive	cognitive	ADJ
easat-4306	101	22	content	content	NOUN
easat-4306	101	23	or	or	CCONJ
easat-4306	101	24	knowledge	knowledge	NOUN
easat-4306	101	25	.	.	PUNCT
easat-4306	102	1	cognition	cognition	NOUN
easat-4306	102	2	is	be	AUX
easat-4306	102	3	a	a	DET
easat-4306	102	4	way	way	NOUN
easat-4306	102	5	of	of	ADP
easat-4306	102	6	thinking	thinking	NOUN
easat-4306	102	7	that	that	PRON
easat-4306	102	8	interprets	interpret	VERB
easat-4306	102	9	,	,	PUNCT
easat-4306	102	10	remembers	remember	NOUN
easat-4306	102	11	,	,	PUNCT
easat-4306	102	12	and	and	CCONJ
easat-4306	102	13	applies	apply	VERB
easat-4306	102	14	information	information	NOUN
easat-4306	102	15	in	in	ADP
easat-4306	102	16	interactions	interaction	NOUN
easat-4306	102	17	with	with	ADP
easat-4306	102	18	others	other	NOUN
easat-4306	102	19	,	,	PUNCT
easat-4306	102	20	others	other	NOUN
easat-4306	102	21	,	,	PUNCT
easat-4306	102	22	and	and	CCONJ
easat-4306	102	23	our	our	PRON
easat-4306	102	24	environment	environment	NOUN
easat-4306	103	1	[	[	X
easat-4306	103	2	26	26	NUM
easat-4306	103	3	]	]	PUNCT
easat-4306	103	4	.	.	PUNCT
easat-4306	104	1	emotions	emotion	NOUN
easat-4306	104	2	are	be	AUX
easat-4306	104	3	when	when	SCONJ
easat-4306	104	4	a	a	DET
easat-4306	104	5	person	person	NOUN
easat-4306	104	6	likes	like	VERB
easat-4306	104	7	something	something	PRON
easat-4306	104	8	.	.	PUNCT
easat-4306	105	1	beliefs	belief	NOUN
easat-4306	105	2	are	be	AUX
easat-4306	105	3	cognitive	cognitive	ADJ
easat-4306	105	4	opinions	opinion	NOUN
easat-4306	105	5	and	and	CCONJ
easat-4306	105	6	subjective	subjective	ADJ
easat-4306	105	7	judgments	judgment	NOUN
easat-4306	105	8	about	about	ADP
easat-4306	105	9	something	something	PRON
easat-4306	105	10	.	.	PUNCT
easat-4306	106	1	one	one	NUM
easat-4306	106	2	example	example	NOUN
easat-4306	106	3	of	of	ADP
easat-4306	106	4	social	social	ADJ
easat-4306	106	5	activity	activity	NOUN
easat-4306	106	6	is	be	AUX
easat-4306	106	7	how	how	SCONJ
easat-4306	106	8	to	to	PART
easat-4306	106	9	interact	interact	VERB
easat-4306	106	10	with	with	ADP
easat-4306	106	11	different	different	ADJ
easat-4306	106	12	processes	process	NOUN
easat-4306	106	13	that	that	PRON
easat-4306	106	14	can	can	AUX
easat-4306	106	15	influence	influence	VERB
easat-4306	106	16	their	their	PRON
easat-4306	106	17	choices	choice	NOUN
easat-4306	106	18	.	.	PUNCT
easat-4306	107	1	2.4	2.4	NUM
easat-4306	107	2	.	.	PUNCT
easat-4306	107	3	decision	decision	NOUN
easat-4306	107	4	purchase	purchase	NOUN
easat-4306	107	5	process	process	NOUN
easat-4306	107	6	purchasing	purchasing	NOUN
easat-4306	107	7	decisions	decision	NOUN
easat-4306	107	8	are	be	AUX
easat-4306	107	9	influenced	influence	VERB
easat-4306	107	10	by	by	ADP
easat-4306	107	11	buyer	buyer	NOUN
easat-4306	107	12	behaviour	behaviour	NOUN
easat-4306	107	13	[	[	X
easat-4306	107	14	27	27	NUM
easat-4306	107	15	]	]	PUNCT
easat-4306	107	16	.	.	PUNCT
easat-4306	108	1	the	the	DET
easat-4306	108	2	consumer	consumer	NOUN
easat-4306	108	3	purchase	purchase	NOUN
easat-4306	108	4	decision	decision	NOUN
easat-4306	108	5	process	process	NOUN
easat-4306	108	6	is	be	AUX
easat-4306	108	7	an	an	DET
easat-4306	108	8	integration	integration	NOUN
easat-4306	108	9	process	process	NOUN
easat-4306	108	10	in	in	ADP
easat-4306	108	11	which	which	PRON
easat-4306	108	12	knowledge	knowledge	NOUN
easat-4306	108	13	is	be	AUX
easat-4306	108	14	used	use	VERB
easat-4306	108	15	to	to	PART
easat-4306	108	16	assess	assess	VERB
easat-4306	108	17	the	the	DET
easat-4306	108	18	behaviour	behaviour	NOUN
easat-4306	108	19	of	of	ADP
easat-4306	108	20	two	two	NUM
easat-4306	108	21	or	or	CCONJ
easat-4306	108	22	more	more	ADJ
easat-4306	108	23	alternatives	alternative	NOUN
easat-4306	108	24	and	and	CCONJ
easat-4306	108	25	choose	choose	VERB
easat-4306	108	26	one	one	NUM
easat-4306	108	27	of	of	ADP
easat-4306	108	28	them	they	PRON
easat-4306	108	29	.	.	PUNCT
easat-4306	109	1	in	in	ADP
easat-4306	109	2	other	other	ADJ
easat-4306	109	3	words	word	NOUN
easat-4306	109	4	,	,	PUNCT
easat-4306	109	5	the	the	DET
easat-4306	109	6	consumer	consumer	NOUN
easat-4306	109	7	purchase	purchase	NOUN
easat-4306	109	8	decision	decision	NOUN
easat-4306	109	9	process	process	NOUN
easat-4306	109	10	is	be	AUX
easat-4306	109	11	a	a	DET
easat-4306	109	12	consumer	consumer	NOUN
easat-4306	109	13	choice	choice	NOUN
easat-4306	109	14	that	that	PRON
easat-4306	109	15	meets	meet	VERB
easat-4306	109	16	their	their	PRON
easat-4306	109	17	needs	need	NOUN
easat-4306	109	18	.	.	PUNCT
easat-4306	110	1	the	the	DET
easat-4306	110	2	consumer	consumer	NOUN
easat-4306	110	3	decision	decision	NOUN
easat-4306	110	4	-	-	PUNCT
easat-4306	110	5	making	make	VERB
easat-4306	110	6	process	process	NOUN
easat-4306	110	7	occurs	occur	VERB
easat-4306	110	8	when	when	SCONJ
easat-4306	110	9	consumers	consumer	NOUN
easat-4306	110	10	go	go	VERB
easat-4306	110	11	through	through	ADP
easat-4306	110	12	the	the	DET
easat-4306	110	13	purchase	purchase	NOUN
easat-4306	110	14	stage	stage	NOUN
easat-4306	110	15	and	and	CCONJ
easat-4306	110	16	decide	decide	VERB
easat-4306	110	17	to	to	PART
easat-4306	110	18	buy	buy	VERB
easat-4306	110	19	certain	certain	ADJ
easat-4306	110	20	goods	good	NOUN
easat-4306	110	21	or	or	CCONJ
easat-4306	110	22	services	service	NOUN
easat-4306	110	23	[	[	X
easat-4306	110	24	28	28	NUM
easat-4306	110	25	]	]	PUNCT
easat-4306	110	26	.	.	PUNCT
easat-4306	111	1	the	the	DET
easat-4306	111	2	consumer	consumer	NOUN
easat-4306	111	3	decision	decision	NOUN
easat-4306	111	4	-	-	PUNCT
easat-4306	111	5	making	make	VERB
easat-4306	111	6	process	process	NOUN
easat-4306	111	7	can	can	AUX
easat-4306	111	8	include	include	VERB
easat-4306	111	9	identifying	identify	VERB
easat-4306	111	10	problems	problem	NOUN
easat-4306	111	11	,	,	PUNCT
easat-4306	111	12	finding	find	VERB
easat-4306	111	13	solutions	solution	NOUN
easat-4306	111	14	,	,	PUNCT
easat-4306	111	15	evaluating	evaluate	VERB
easat-4306	111	16	alternatives	alternative	NOUN
easat-4306	111	17	,	,	PUNCT
easat-4306	111	18	making	make	VERB
easat-4306	111	19	a	a	DET
easat-4306	111	20	purchase	purchase	NOUN
easat-4306	111	21	decision	decision	NOUN
easat-4306	111	22	between	between	ADP
easat-4306	111	23	various	various	ADJ
easat-4306	111	24	options	option	NOUN
easat-4306	111	25	,	,	PUNCT
easat-4306	111	26	and	and	CCONJ
easat-4306	111	27	evaluating	evaluate	VERB
easat-4306	111	28	the	the	DET
easat-4306	111	29	outcome	outcome	NOUN
easat-4306	111	30	of	of	ADP
easat-4306	111	31	the	the	DET
easat-4306	111	32	choice	choice	NOUN
easat-4306	111	33	[	[	X
easat-4306	111	34	29	29	NUM
easat-4306	111	35	]	]	PUNCT
easat-4306	111	36	.	.	PUNCT
easat-4306	112	1	identifying	identify	VERB
easat-4306	112	2	customer	customer	NOUN
easat-4306	112	3	issues	issue	NOUN
easat-4306	112	4	involves	involve	VERB
easat-4306	112	5	the	the	DET
easat-4306	112	6	consumer	consumer	NOUN
easat-4306	112	7	's	's	PART
easat-4306	112	8	effort	effort	NOUN
easat-4306	112	9	to	to	PART
easat-4306	112	10	acknowledge	acknowledge	VERB
easat-4306	112	11	demands	demand	NOUN
easat-4306	112	12	through	through	ADP
easat-4306	112	13	optimal	optimal	ADJ
easat-4306	112	14	motivation	motivation	NOUN
easat-4306	112	15	.	.	PUNCT
easat-4306	113	1	personal	personal	ADJ
easat-4306	113	2	sources	source	NOUN
easat-4306	113	3	encompass	encompass	VERB
easat-4306	113	4	family	family	NOUN
easat-4306	113	5	,	,	PUNCT
easat-4306	113	6	friends	friend	NOUN
easat-4306	113	7	,	,	PUNCT
easat-4306	113	8	neighbours	neighbour	NOUN
easat-4306	113	9	,	,	PUNCT
easat-4306	113	10	and	and	CCONJ
easat-4306	113	11	acquaintances	acquaintance	NOUN
easat-4306	113	12	.	.	PUNCT
easat-4306	114	1	the	the	DET
easat-4306	114	2	search	search	NOUN
easat-4306	114	3	for	for	ADP
easat-4306	114	4	the	the	DET
easat-4306	114	5	simplest	simple	ADJ
easat-4306	114	6	and	and	CCONJ
easat-4306	114	7	most	most	ADV
easat-4306	114	8	reliable	reliable	ADJ
easat-4306	114	9	solutions	solution	NOUN
easat-4306	114	10	is	be	AUX
easat-4306	114	11	carried	carry	VERB
easat-4306	114	12	out	out	ADP
easat-4306	114	13	through	through	ADP
easat-4306	114	14	close	close	ADJ
easat-4306	114	15	1023	1023	NUM
easat-4306	114	16	edelweiss	edelweiss	PROPN
easat-4306	114	17	applied	apply	VERB
easat-4306	114	18	science	science	NOUN
easat-4306	114	19	and	and	CCONJ
easat-4306	114	20	technology	technology	NOUN
easat-4306	114	21	issn	issn	PROPN
easat-4306	114	22	:	:	PUNCT
easat-4306	114	23	2576	2576	NUM
easat-4306	114	24	-	-	SYM
easat-4306	114	25	8484	8484	NUM
easat-4306	114	26	vol	vol	NOUN
easat-4306	114	27	.	.	PROPN
easat-4306	115	1	9	9	NUM
easat-4306	115	2	,	,	PUNCT
easat-4306	115	3	no	no	INTJ
easat-4306	115	4	.	.	NOUN
easat-4306	115	5	1	1	NUM
easat-4306	115	6	:	:	PUNCT
easat-4306	115	7	1019	1019	NUM
easat-4306	115	8	-	-	SYM
easat-4306	115	9	1033	1033	NUM
easat-4306	115	10	,	,	PUNCT
easat-4306	115	11	2025	2025	NUM
easat-4306	115	12	doi	doi	NOUN
easat-4306	115	13	:	:	PUNCT
easat-4306	115	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	115	15	©	©	PROPN
easat-4306	115	16	2025	2025	NUM
easat-4306	115	17	by	by	ADP
easat-4306	115	18	the	the	DET
easat-4306	115	19	authors	author	NOUN
easat-4306	115	20	;	;	PUNCT
easat-4306	115	21	licensee	licensee	PROPN
easat-4306	115	22	learning	learn	VERB
easat-4306	115	23	gate	gate	NOUN
easat-4306	115	24	contact	contact	NOUN
easat-4306	115	25	and	and	CCONJ
easat-4306	115	26	intensive	intensive	ADJ
easat-4306	115	27	communication	communication	NOUN
easat-4306	115	28	,	,	PUNCT
easat-4306	115	29	in	in	ADP
easat-4306	115	30	addition	addition	NOUN
easat-4306	115	31	to	to	ADP
easat-4306	115	32	through	through	ADP
easat-4306	115	33	advertisements	advertisement	NOUN
easat-4306	115	34	that	that	PRON
easat-4306	115	35	provide	provide	VERB
easat-4306	115	36	profound	profound	ADJ
easat-4306	115	37	product	product	NOUN
easat-4306	115	38	benefits	benefit	NOUN
easat-4306	115	39	to	to	ADP
easat-4306	115	40	consumer	consumer	NOUN
easat-4306	115	41	perceptions	perception	NOUN
easat-4306	115	42	and	and	CCONJ
easat-4306	115	43	new	new	ADJ
easat-4306	115	44	products	product	NOUN
easat-4306	115	45	that	that	PRON
easat-4306	115	46	attract	attract	VERB
easat-4306	115	47	consumers	consumer	NOUN
easat-4306	115	48	'	'	PART
easat-4306	115	49	attention	attention	NOUN
easat-4306	115	50	.	.	PUNCT
easat-4306	116	1	consumers	consumer	NOUN
easat-4306	116	2	then	then	ADV
easat-4306	116	3	use	use	VERB
easat-4306	116	4	that	that	DET
easat-4306	116	5	information	information	NOUN
easat-4306	116	6	to	to	PART
easat-4306	116	7	evaluate	evaluate	VERB
easat-4306	116	8	alternative	alternative	ADJ
easat-4306	116	9	brands	brand	NOUN
easat-4306	116	10	in	in	ADP
easat-4306	116	11	the	the	DET
easat-4306	116	12	resulting	result	VERB
easat-4306	116	13	selection	selection	NOUN
easat-4306	116	14	structure	structure	NOUN
easat-4306	116	15	.	.	PUNCT
easat-4306	117	1	consumers	consumer	NOUN
easat-4306	117	2	then	then	ADV
easat-4306	117	3	carry	carry	VERB
easat-4306	117	4	out	out	ADP
easat-4306	117	5	the	the	DET
easat-4306	117	6	purchase	purchase	NOUN
easat-4306	117	7	decision	decision	NOUN
easat-4306	117	8	process	process	NOUN
easat-4306	117	9	by	by	ADP
easat-4306	117	10	deciding	decide	VERB
easat-4306	117	11	to	to	PART
easat-4306	117	12	buy	buy	VERB
easat-4306	117	13	the	the	DET
easat-4306	117	14	product	product	NOUN
easat-4306	117	15	or	or	CCONJ
easat-4306	117	16	service	service	NOUN
easat-4306	117	17	.	.	PUNCT
easat-4306	118	1	consumers	consumer	NOUN
easat-4306	118	2	can	can	AUX
easat-4306	118	3	also	also	ADV
easat-4306	118	4	purchase	purchase	VERB
easat-4306	118	5	additional	additional	ADJ
easat-4306	118	6	items	item	NOUN
easat-4306	118	7	that	that	PRON
easat-4306	118	8	they	they	PRON
easat-4306	118	9	do	do	AUX
easat-4306	118	10	not	not	PART
easat-4306	118	11	plan	plan	VERB
easat-4306	118	12	to	to	PART
easat-4306	118	13	purchase	purchase	VERB
easat-4306	118	14	.	.	PUNCT
easat-4306	119	1	upon	upon	SCONJ
easat-4306	119	2	acquiring	acquire	VERB
easat-4306	119	3	the	the	DET
easat-4306	119	4	item	item	NOUN
easat-4306	119	5	,	,	PUNCT
easat-4306	119	6	the	the	DET
easat-4306	119	7	concluding	conclude	VERB
easat-4306	119	8	stage	stage	NOUN
easat-4306	119	9	assesses	assess	VERB
easat-4306	119	10	the	the	DET
easat-4306	119	11	election	election	NOUN
easat-4306	119	12	result	result	NOUN
easat-4306	119	13	.	.	PUNCT
easat-4306	120	1	consumers	consumer	NOUN
easat-4306	120	2	will	will	AUX
easat-4306	120	3	discern	discern	VERB
easat-4306	120	4	their	their	PRON
easat-4306	120	5	satisfaction	satisfaction	NOUN
easat-4306	120	6	or	or	CCONJ
easat-4306	120	7	dissatisfaction	dissatisfaction	NOUN
easat-4306	120	8	.	.	PUNCT
easat-4306	121	1	in	in	ADP
easat-4306	121	2	post	post	ADJ
easat-4306	121	3	-	-	ADJ
easat-4306	121	4	purchase	purchase	ADJ
easat-4306	121	5	behaviour	behaviour	NOUN
easat-4306	121	6	,	,	PUNCT
easat-4306	121	7	customer	customer	NOUN
easat-4306	121	8	satisfaction	satisfaction	NOUN
easat-4306	121	9	or	or	CCONJ
easat-4306	121	10	dissatisfaction	dissatisfaction	NOUN
easat-4306	121	11	is	be	AUX
easat-4306	121	12	based	base	VERB
easat-4306	121	13	on	on	ADP
easat-4306	121	14	the	the	DET
easat-4306	121	15	information	information	NOUN
easat-4306	121	16	they	they	PRON
easat-4306	121	17	expect	expect	VERB
easat-4306	121	18	from	from	ADP
easat-4306	121	19	sellers	seller	NOUN
easat-4306	121	20	,	,	PUNCT
easat-4306	121	21	friends	friend	NOUN
easat-4306	121	22	,	,	PUNCT
easat-4306	121	23	and	and	CCONJ
easat-4306	121	24	other	other	ADJ
easat-4306	121	25	sources	source	NOUN
easat-4306	121	26	.	.	PUNCT
easat-4306	122	1	3	3	X
easat-4306	122	2	.	.	X
easat-4306	122	3	hypothesis	hypothesis	NOUN
easat-4306	122	4	development	development	NOUN
easat-4306	122	5	3.1	3.1	NUM
easat-4306	122	6	.	.	PUNCT
easat-4306	123	1	relationship	relationship	NOUN
easat-4306	123	2	between	between	ADP
easat-4306	123	3	neuromarketing	neuromarketing	NOUN
easat-4306	123	4	and	and	CCONJ
easat-4306	123	5	customer	customer	NOUN
easat-4306	123	6	behavior	behavior	NOUN
easat-4306	123	7	neuromarketing	neuromarketing	NOUN
easat-4306	123	8	aims	aim	VERB
easat-4306	123	9	to	to	PART
easat-4306	123	10	identify	identify	VERB
easat-4306	123	11	undetected	undetected	ADJ
easat-4306	123	12	consumer	consumer	NOUN
easat-4306	123	13	behaviours	behaviour	NOUN
easat-4306	123	14	to	to	PART
easat-4306	123	15	understand	understand	VERB
easat-4306	123	16	the	the	DET
easat-4306	123	17	consumer	consumer	NOUN
easat-4306	123	18	's	's	PART
easat-4306	123	19	shopping	shopping	NOUN
easat-4306	123	20	experience	experience	NOUN
easat-4306	123	21	during	during	ADP
easat-4306	123	22	purchase	purchase	NOUN
easat-4306	123	23	[	[	X
easat-4306	123	24	7	7	NUM
easat-4306	123	25	]	]	PUNCT
easat-4306	123	26	.	.	PUNCT
easat-4306	124	1	consumer	consumer	NOUN
easat-4306	124	2	behaviour	behaviour	NOUN
easat-4306	124	3	is	be	AUX
easat-4306	124	4	a	a	DET
easat-4306	124	5	dynamic	dynamic	ADJ
easat-4306	124	6	interaction	interaction	NOUN
easat-4306	124	7	between	between	ADP
easat-4306	124	8	individuals	individual	NOUN
easat-4306	124	9	and	and	CCONJ
easat-4306	124	10	the	the	DET
easat-4306	124	11	environment	environment	NOUN
easat-4306	124	12	that	that	PRON
easat-4306	124	13	influences	influence	VERB
easat-4306	124	14	consumer	consumer	NOUN
easat-4306	124	15	behaviour	behaviour	NOUN
easat-4306	124	16	through	through	ADP
easat-4306	124	17	thought	thought	NOUN
easat-4306	124	18	stimuli	stimulus	NOUN
easat-4306	124	19	[	[	X
easat-4306	124	20	3	3	NUM
easat-4306	124	21	]	]	PUNCT
easat-4306	124	22	.	.	PUNCT
easat-4306	125	1	there	there	PRON
easat-4306	125	2	are	be	VERB
easat-4306	125	3	so	so	ADV
easat-4306	125	4	many	many	ADJ
easat-4306	125	5	ads	ad	NOUN
easat-4306	125	6	that	that	PRON
easat-4306	125	7	change	change	VERB
easat-4306	125	8	consumer	consumer	NOUN
easat-4306	125	9	behaviour	behaviour	NOUN
easat-4306	125	10	and	and	CCONJ
easat-4306	125	11	affect	affect	VERB
easat-4306	125	12	consumer	consumer	NOUN
easat-4306	125	13	emotions	emotion	NOUN
easat-4306	125	14	.	.	PUNCT
easat-4306	126	1	neuromarketing	neuromarketing	NOUN
easat-4306	126	2	is	be	AUX
easat-4306	126	3	an	an	DET
easat-4306	126	4	effort	effort	NOUN
easat-4306	126	5	to	to	PART
easat-4306	126	6	understand	understand	VERB
easat-4306	126	7	marketing	marketing	NOUN
easat-4306	126	8	stimuli	stimulus	NOUN
easat-4306	126	9	so	so	SCONJ
easat-4306	126	10	that	that	SCONJ
easat-4306	126	11	consumers	consumer	NOUN
easat-4306	126	12	act	act	VERB
easat-4306	126	13	rationally	rationally	ADV
easat-4306	126	14	and	and	CCONJ
easat-4306	126	15	consciously	consciously	ADV
easat-4306	126	16	.	.	PUNCT
easat-4306	127	1	on	on	ADP
easat-4306	127	2	the	the	DET
easat-4306	127	3	other	other	ADJ
easat-4306	127	4	hand	hand	NOUN
easat-4306	127	5	,	,	PUNCT
easat-4306	127	6	there	there	PRON
easat-4306	127	7	are	be	VERB
easat-4306	127	8	also	also	ADV
easat-4306	127	9	consumer	consumer	NOUN
easat-4306	127	10	activities	activity	NOUN
easat-4306	127	11	carried	carry	VERB
easat-4306	127	12	out	out	ADP
easat-4306	127	13	by	by	ADP
easat-4306	127	14	emotions	emotion	NOUN
easat-4306	127	15	to	to	PART
easat-4306	127	16	speed	speed	VERB
easat-4306	127	17	up	up	ADP
easat-4306	127	18	the	the	DET
easat-4306	127	19	purchase	purchase	NOUN
easat-4306	127	20	process	process	NOUN
easat-4306	127	21	[	[	X
easat-4306	127	22	30	30	NUM
easat-4306	127	23	]	]	PUNCT
easat-4306	127	24	.	.	PUNCT
easat-4306	128	1	the	the	DET
easat-4306	128	2	relationship	relationship	NOUN
easat-4306	128	3	between	between	ADP
easat-4306	128	4	neuromarketing	neuromarketing	NOUN
easat-4306	128	5	and	and	CCONJ
easat-4306	128	6	consumer	consumer	NOUN
easat-4306	128	7	behaviour	behaviour	NOUN
easat-4306	128	8	describes	describe	VERB
easat-4306	128	9	the	the	DET
easat-4306	128	10	ability	ability	NOUN
easat-4306	128	11	of	of	ADP
easat-4306	128	12	neuromarketing	neuromarketing	NOUN
easat-4306	128	13	to	to	PART
easat-4306	128	14	understand	understand	VERB
easat-4306	128	15	and	and	CCONJ
easat-4306	128	16	improve	improve	VERB
easat-4306	128	17	their	their	PRON
easat-4306	128	18	understanding	understanding	NOUN
easat-4306	128	19	of	of	ADP
easat-4306	128	20	consumer	consumer	NOUN
easat-4306	128	21	behaviour	behaviour	NOUN
easat-4306	128	22	with	with	ADP
easat-4306	128	23	a	a	DET
easat-4306	128	24	person	person	NOUN
easat-4306	128	25	's	's	PART
easat-4306	128	26	subconscious	subconscious	ADJ
easat-4306	128	27	motivation	motivation	NOUN
easat-4306	128	28	to	to	PART
easat-4306	128	29	create	create	VERB
easat-4306	128	30	engaging	engage	VERB
easat-4306	128	31	and	and	CCONJ
easat-4306	128	32	targeted	target	VERB
easat-4306	128	33	marketing	marketing	NOUN
easat-4306	128	34	strategies	strategy	NOUN
easat-4306	128	35	.	.	PUNCT
easat-4306	129	1	understanding	understand	VERB
easat-4306	129	2	consumer	consumer	NOUN
easat-4306	129	3	behaviour	behaviour	NOUN
easat-4306	129	4	through	through	ADP
easat-4306	129	5	neuromarketing	neuromarketing	NOUN
easat-4306	129	6	illustrates	illustrate	VERB
easat-4306	129	7	the	the	DET
easat-4306	129	8	totality	totality	NOUN
easat-4306	129	9	of	of	ADP
easat-4306	129	10	consumers	consumer	NOUN
easat-4306	129	11	in	in	ADP
easat-4306	129	12	responding	respond	VERB
easat-4306	129	13	to	to	ADP
easat-4306	129	14	business	business	NOUN
easat-4306	129	15	messages	message	NOUN
easat-4306	129	16	[	[	X
easat-4306	129	17	19	19	NUM
easat-4306	129	18	]	]	PUNCT
easat-4306	129	19	.	.	PUNCT
easat-4306	130	1	from	from	ADP
easat-4306	130	2	this	this	DET
easat-4306	130	3	description	description	NOUN
easat-4306	130	4	,	,	PUNCT
easat-4306	130	5	the	the	DET
easat-4306	130	6	following	follow	VERB
easat-4306	130	7	hypothesis	hypothesis	NOUN
easat-4306	130	8	can	can	AUX
easat-4306	130	9	be	be	AUX
easat-4306	130	10	drawn	draw	VERB
easat-4306	130	11	:	:	PUNCT
easat-4306	130	12	h1	h1	NOUN
easat-4306	130	13	:	:	PUNCT
easat-4306	130	14	there	there	PRON
easat-4306	130	15	is	be	VERB
easat-4306	130	16	a	a	DET
easat-4306	130	17	relationship	relationship	NOUN
easat-4306	130	18	between	between	ADP
easat-4306	130	19	neuromarketing	neuromarketing	NOUN
easat-4306	130	20	and	and	CCONJ
easat-4306	130	21	consumer	consumer	NOUN
easat-4306	130	22	behaviour	behaviour	NOUN
easat-4306	130	23	.	.	PUNCT
easat-4306	131	1	3.2	3.2	NUM
easat-4306	131	2	.	.	PUNCT
easat-4306	131	3	relationship	relationship	NOUN
easat-4306	131	4	between	between	ADP
easat-4306	131	5	influencer	influencer	NOUN
easat-4306	131	6	marketing	marketing	NOUN
easat-4306	131	7	and	and	CCONJ
easat-4306	131	8	customer	customer	NOUN
easat-4306	131	9	behavior	behavior	NOUN
easat-4306	131	10	influencer	influencer	NOUN
easat-4306	131	11	marketing	marketing	NOUN
easat-4306	131	12	transforms	transform	VERB
easat-4306	131	13	business	business	NOUN
easat-4306	131	14	operations	operation	NOUN
easat-4306	131	15	by	by	ADP
easat-4306	131	16	facilitating	facilitate	VERB
easat-4306	131	17	direct	direct	ADJ
easat-4306	131	18	engagement	engagement	NOUN
easat-4306	131	19	between	between	ADP
easat-4306	131	20	companies	company	NOUN
easat-4306	131	21	and	and	CCONJ
easat-4306	131	22	customers	customer	NOUN
easat-4306	131	23	on	on	ADP
easat-4306	131	24	social	social	ADJ
easat-4306	131	25	media	medium	NOUN
easat-4306	131	26	platforms	platform	NOUN
easat-4306	131	27	[	[	X
easat-4306	131	28	17	17	NUM
easat-4306	131	29	]	]	PUNCT
easat-4306	131	30	.	.	PUNCT
easat-4306	132	1	an	an	DET
easat-4306	132	2	influencer	influencer	NOUN
easat-4306	132	3	plays	play	VERB
easat-4306	132	4	a	a	DET
easat-4306	132	5	crucial	crucial	ADJ
easat-4306	132	6	role	role	NOUN
easat-4306	132	7	in	in	ADP
easat-4306	132	8	influencer	influencer	NOUN
easat-4306	132	9	marketing	marketing	NOUN
easat-4306	132	10	by	by	ADP
easat-4306	132	11	shaping	shape	VERB
easat-4306	132	12	views	view	NOUN
easat-4306	132	13	and	and	CCONJ
easat-4306	132	14	behaviours	behaviour	NOUN
easat-4306	132	15	.	.	PUNCT
easat-4306	133	1	the	the	DET
easat-4306	133	2	power	power	NOUN
easat-4306	133	3	of	of	ADP
easat-4306	133	4	an	an	DET
easat-4306	133	5	influencer	influencer	NOUN
easat-4306	133	6	will	will	AUX
easat-4306	133	7	go	go	VERB
easat-4306	133	8	beyond	beyond	ADP
easat-4306	133	9	the	the	DET
easat-4306	133	10	media	medium	NOUN
easat-4306	133	11	to	to	PART
easat-4306	133	12	advertise	advertise	VERB
easat-4306	133	13	goods	good	NOUN
easat-4306	133	14	or	or	CCONJ
easat-4306	133	15	services	service	NOUN
easat-4306	133	16	,	,	PUNCT
easat-4306	133	17	impacting	impact	VERB
easat-4306	133	18	a	a	DET
easat-4306	133	19	brand	brand	NOUN
easat-4306	133	20	's	's	PART
easat-4306	133	21	reputation	reputation	NOUN
easat-4306	133	22	and	and	CCONJ
easat-4306	133	23	identity	identity	NOUN
easat-4306	133	24	management	management	NOUN
easat-4306	133	25	.	.	PUNCT
easat-4306	134	1	influencers	influencer	NOUN
easat-4306	134	2	also	also	ADV
easat-4306	134	3	serve	serve	VERB
easat-4306	134	4	as	as	ADP
easat-4306	134	5	a	a	DET
easat-4306	134	6	source	source	NOUN
easat-4306	134	7	of	of	ADP
easat-4306	134	8	information	information	NOUN
easat-4306	134	9	and	and	CCONJ
easat-4306	134	10	recommendations	recommendation	NOUN
easat-4306	134	11	for	for	ADP
easat-4306	134	12	products	product	NOUN
easat-4306	134	13	or	or	CCONJ
easat-4306	134	14	services	service	NOUN
easat-4306	134	15	that	that	PRON
easat-4306	134	16	are	be	AUX
easat-4306	134	17	easily	easily	ADV
easat-4306	134	18	accessible	accessible	ADJ
easat-4306	134	19	and	and	CCONJ
easat-4306	134	20	become	become	VERB
easat-4306	134	21	mainstays	mainstay	NOUN
easat-4306	134	22	for	for	ADP
easat-4306	134	23	followers	follower	NOUN
easat-4306	134	24	in	in	ADP
easat-4306	134	25	the	the	DET
easat-4306	134	26	digital	digital	ADJ
easat-4306	134	27	world	world	NOUN
easat-4306	135	1	[	[	X
easat-4306	135	2	31	31	NUM
easat-4306	135	3	]	]	PUNCT
easat-4306	135	4	.	.	PUNCT
easat-4306	136	1	influencers	influencer	NOUN
easat-4306	136	2	can	can	AUX
easat-4306	136	3	significantly	significantly	ADV
easat-4306	136	4	influence	influence	VERB
easat-4306	136	5	consumer	consumer	NOUN
easat-4306	136	6	behaviour	behaviour	NOUN
easat-4306	136	7	through	through	ADP
easat-4306	136	8	social	social	ADJ
easat-4306	136	9	media	medium	NOUN
easat-4306	136	10	,	,	PUNCT
easat-4306	136	11	which	which	PRON
easat-4306	136	12	is	be	AUX
easat-4306	136	13	an	an	DET
easat-4306	136	14	effective	effective	ADJ
easat-4306	136	15	way	way	NOUN
easat-4306	136	16	to	to	PART
easat-4306	136	17	generate	generate	VERB
easat-4306	136	18	interest	interest	NOUN
easat-4306	136	19	and	and	CCONJ
easat-4306	136	20	encourage	encourage	VERB
easat-4306	136	21	purchase	purchase	NOUN
easat-4306	136	22	action	action	NOUN
easat-4306	136	23	.	.	PUNCT
easat-4306	137	1	each	each	DET
easat-4306	137	2	individual	individual	NOUN
easat-4306	137	3	has	have	VERB
easat-4306	137	4	an	an	DET
easat-4306	137	5	interest	interest	NOUN
easat-4306	137	6	and	and	CCONJ
easat-4306	137	7	preference	preference	NOUN
easat-4306	137	8	for	for	ADP
easat-4306	137	9	the	the	DET
easat-4306	137	10	goods	good	NOUN
easat-4306	137	11	or	or	CCONJ
easat-4306	137	12	services	service	NOUN
easat-4306	137	13	offered	offer	VERB
easat-4306	137	14	[	[	PUNCT
easat-4306	137	15	14	14	NUM
easat-4306	137	16	]	]	PUNCT
easat-4306	137	17	.	.	PUNCT
easat-4306	138	1	influencers	influencer	NOUN
easat-4306	138	2	can	can	AUX
easat-4306	138	3	increase	increase	VERB
easat-4306	138	4	brand	brand	NOUN
easat-4306	138	5	perception	perception	NOUN
easat-4306	138	6	because	because	SCONJ
easat-4306	138	7	they	they	PRON
easat-4306	138	8	are	be	AUX
easat-4306	138	9	considered	consider	VERB
easat-4306	138	10	a	a	DET
easat-4306	138	11	source	source	NOUN
easat-4306	138	12	of	of	ADP
easat-4306	138	13	information	information	NOUN
easat-4306	138	14	their	their	PRON
easat-4306	138	15	followers	follower	NOUN
easat-4306	138	16	can	can	AUX
easat-4306	138	17	trust	trust	VERB
easat-4306	138	18	.	.	PUNCT
easat-4306	139	1	their	their	PRON
easat-4306	139	2	recommendations	recommendation	NOUN
easat-4306	139	3	can	can	AUX
easat-4306	139	4	increase	increase	VERB
easat-4306	139	5	consumer	consumer	NOUN
easat-4306	139	6	awareness	awareness	NOUN
easat-4306	139	7	of	of	ADP
easat-4306	139	8	the	the	DET
easat-4306	139	9	brand	brand	NOUN
easat-4306	139	10	,	,	PUNCT
easat-4306	139	11	increasing	increase	VERB
easat-4306	139	12	sales	sale	NOUN
easat-4306	139	13	[	[	X
easat-4306	139	14	16	16	NUM
easat-4306	139	15	]	]	PUNCT
easat-4306	139	16	.	.	PUNCT
easat-4306	140	1	from	from	ADP
easat-4306	140	2	this	this	DET
easat-4306	140	3	description	description	NOUN
easat-4306	140	4	,	,	PUNCT
easat-4306	140	5	a	a	DET
easat-4306	140	6	hypothesis	hypothesis	NOUN
easat-4306	140	7	can	can	AUX
easat-4306	140	8	be	be	AUX
easat-4306	140	9	drawn	draw	VERB
easat-4306	140	10	:	:	PUNCT
easat-4306	140	11	h2	h2	NOUN
easat-4306	140	12	:	:	PUNCT
easat-4306	140	13	there	there	PRON
easat-4306	140	14	is	be	VERB
easat-4306	140	15	a	a	DET
easat-4306	140	16	relationship	relationship	NOUN
easat-4306	140	17	between	between	ADP
easat-4306	140	18	influencer	influencer	NOUN
easat-4306	140	19	marketing	marketing	NOUN
easat-4306	140	20	and	and	CCONJ
easat-4306	140	21	consumer	consumer	NOUN
easat-4306	140	22	behavior	behavior	NOUN
easat-4306	140	23	.	.	PUNCT
easat-4306	141	1	3.3	3.3	NUM
easat-4306	141	2	.	.	PUNCT
easat-4306	141	3	relationship	relationship	NOUN
easat-4306	141	4	between	between	ADP
easat-4306	141	5	neuromarketing	neuromarketing	NOUN
easat-4306	141	6	and	and	CCONJ
easat-4306	141	7	purchase	purchase	NOUN
easat-4306	141	8	decision	decision	NOUN
easat-4306	141	9	process	process	NOUN
easat-4306	141	10	increasing	increase	VERB
easat-4306	141	11	competition	competition	NOUN
easat-4306	141	12	and	and	CCONJ
easat-4306	141	13	business	business	NOUN
easat-4306	141	14	capabilities	capability	NOUN
easat-4306	141	15	make	make	VERB
easat-4306	141	16	it	it	PRON
easat-4306	141	17	increasingly	increasingly	ADV
easat-4306	141	18	difficult	difficult	ADJ
easat-4306	141	19	for	for	SCONJ
easat-4306	141	20	consumers	consumer	NOUN
easat-4306	141	21	to	to	PART
easat-4306	141	22	make	make	VERB
easat-4306	141	23	purchasing	purchasing	NOUN
easat-4306	141	24	decisions	decision	NOUN
easat-4306	141	25	between	between	ADP
easat-4306	141	26	product	product	NOUN
easat-4306	141	27	or	or	CCONJ
easat-4306	141	28	service	service	NOUN
easat-4306	141	29	choices	choice	NOUN
easat-4306	141	30	to	to	PART
easat-4306	141	31	distinguish	distinguish	VERB
easat-4306	141	32	the	the	DET
easat-4306	141	33	chosen	choose	VERB
easat-4306	141	34	brand	brand	NOUN
easat-4306	141	35	[	[	X
easat-4306	141	36	32	32	NUM
easat-4306	141	37	]	]	PUNCT
easat-4306	141	38	.	.	PUNCT
easat-4306	142	1	therefore	therefore	ADV
easat-4306	142	2	,	,	PUNCT
easat-4306	142	3	business	business	NOUN
easat-4306	142	4	people	people	NOUN
easat-4306	142	5	must	must	AUX
easat-4306	142	6	understand	understand	VERB
easat-4306	142	7	consumer	consumer	NOUN
easat-4306	142	8	behaviour	behaviour	NOUN
easat-4306	142	9	as	as	ADP
easat-4306	142	10	a	a	DET
easat-4306	142	11	purchasing	purchase	VERB
easat-4306	142	12	decision	decision	NOUN
easat-4306	142	13	-	-	PUNCT
easat-4306	142	14	making	make	VERB
easat-4306	142	15	process	process	NOUN
easat-4306	142	16	[	[	X
easat-4306	142	17	19	19	NUM
easat-4306	142	18	]	]	PUNCT
easat-4306	142	19	.	.	PUNCT
easat-4306	143	1	the	the	DET
easat-4306	143	2	purchase	purchase	NOUN
easat-4306	143	3	decision	decision	NOUN
easat-4306	143	4	-	-	PUNCT
easat-4306	143	5	making	make	VERB
easat-4306	143	6	process	process	NOUN
easat-4306	143	7	will	will	AUX
easat-4306	143	8	not	not	PART
easat-4306	143	9	be	be	AUX
easat-4306	143	10	decided	decide	VERB
easat-4306	143	11	immediately	immediately	ADV
easat-4306	143	12	after	after	SCONJ
easat-4306	143	13	the	the	DET
easat-4306	143	14	consumer	consumer	NOUN
easat-4306	143	15	receives	receive	VERB
easat-4306	143	16	complete	complete	ADJ
easat-4306	143	17	information	information	NOUN
easat-4306	143	18	about	about	ADP
easat-4306	143	19	a	a	DET
easat-4306	143	20	product	product	NOUN
easat-4306	143	21	or	or	CCONJ
easat-4306	143	22	service	service	NOUN
easat-4306	144	1	[	[	X
easat-4306	144	2	19	19	NUM
easat-4306	144	3	]	]	PUNCT
easat-4306	144	4	.	.	PUNCT
easat-4306	145	1	through	through	ADP
easat-4306	145	2	neuromarketing	neuromarketing	NOUN
easat-4306	145	3	,	,	PUNCT
easat-4306	145	4	consumers	consumer	NOUN
easat-4306	145	5	use	use	VERB
easat-4306	145	6	brain	brain	NOUN
easat-4306	145	7	recordings	recording	NOUN
easat-4306	145	8	to	to	PART
easat-4306	145	9	extract	extract	VERB
easat-4306	145	10	information	information	NOUN
easat-4306	145	11	faced	face	VERB
easat-4306	145	12	by	by	ADP
easat-4306	145	13	various	various	ADJ
easat-4306	145	14	product	product	NOUN
easat-4306	145	15	or	or	CCONJ
easat-4306	145	16	service	service	NOUN
easat-4306	145	17	choices	choice	NOUN
easat-4306	145	18	.	.	PUNCT
easat-4306	146	1	neuromarketing	neuromarketing	NOUN
easat-4306	146	2	will	will	AUX
easat-4306	146	3	be	be	AUX
easat-4306	146	4	able	able	ADJ
easat-4306	146	5	to	to	PART
easat-4306	146	6	describe	describe	VERB
easat-4306	146	7	the	the	DET
easat-4306	146	8	consumer	consumer	NOUN
easat-4306	146	9	decision	decision	NOUN
easat-4306	146	10	-	-	PUNCT
easat-4306	146	11	making	make	VERB
easat-4306	146	12	process	process	NOUN
easat-4306	146	13	that	that	PRON
easat-4306	146	14	will	will	AUX
easat-4306	146	15	lead	lead	VERB
easat-4306	146	16	to	to	ADP
easat-4306	146	17	the	the	DET
easat-4306	146	18	purchase	purchase	NOUN
easat-4306	146	19	decision	decision	NOUN
easat-4306	146	20	process	process	NOUN
easat-4306	146	21	so	so	SCONJ
easat-4306	146	22	that	that	SCONJ
easat-4306	146	23	business	business	NOUN
easat-4306	146	24	actors	actor	NOUN
easat-4306	146	25	can	can	AUX
easat-4306	146	26	determine	determine	VERB
easat-4306	146	27	marketing	marketing	NOUN
easat-4306	146	28	strategies	strategy	NOUN
easat-4306	146	29	and	and	CCONJ
easat-4306	146	30	understand	understand	VERB
easat-4306	146	31	consumer	consumer	NOUN
easat-4306	146	32	behaviour	behaviour	NOUN
easat-4306	146	33	that	that	PRON
easat-4306	146	34	impacts	impact	VERB
easat-4306	146	35	decision	decision	NOUN
easat-4306	146	36	-	-	PUNCT
easat-4306	146	37	making	making	NOUN
easat-4306	146	38	[	[	X
easat-4306	146	39	33	33	NUM
easat-4306	146	40	]	]	PUNCT
easat-4306	146	41	.	.	PUNCT
easat-4306	147	1	therefore	therefore	ADV
easat-4306	147	2	,	,	PUNCT
easat-4306	147	3	business	business	NOUN
easat-4306	147	4	actors	actor	NOUN
easat-4306	147	5	can	can	AUX
easat-4306	147	6	find	find	VERB
easat-4306	147	7	new	new	ADJ
easat-4306	147	8	1024	1024	NUM
easat-4306	147	9	edelweiss	edelweiss	PROPN
easat-4306	147	10	applied	apply	VERB
easat-4306	147	11	science	science	NOUN
easat-4306	147	12	and	and	CCONJ
easat-4306	147	13	technology	technology	NOUN
easat-4306	147	14	issn	issn	PROPN
easat-4306	147	15	:	:	PUNCT
easat-4306	147	16	2576	2576	NUM
easat-4306	147	17	-	-	SYM
easat-4306	147	18	8484	8484	NUM
easat-4306	147	19	vol	vol	NOUN
easat-4306	147	20	.	.	PROPN
easat-4306	148	1	9	9	NUM
easat-4306	148	2	,	,	PUNCT
easat-4306	148	3	no	no	INTJ
easat-4306	148	4	.	.	NOUN
easat-4306	148	5	1	1	NUM
easat-4306	148	6	:	:	PUNCT
easat-4306	148	7	1019	1019	NUM
easat-4306	148	8	-	-	SYM
easat-4306	148	9	1033	1033	NUM
easat-4306	148	10	,	,	PUNCT
easat-4306	148	11	2025	2025	NUM
easat-4306	148	12	doi	doi	NOUN
easat-4306	148	13	:	:	PUNCT
easat-4306	148	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	148	15	©	©	PROPN
easat-4306	148	16	2025	2025	NUM
easat-4306	148	17	by	by	ADP
easat-4306	148	18	the	the	DET
easat-4306	148	19	authors	author	NOUN
easat-4306	148	20	;	;	PUNCT
easat-4306	149	1	licensee	licensee	PROPN
easat-4306	149	2	learning	learn	VERB
easat-4306	149	3	gate	gate	NOUN
easat-4306	149	4	marketing	marketing	NOUN
easat-4306	149	5	strategies	strategy	NOUN
easat-4306	149	6	by	by	ADP
easat-4306	149	7	considering	consider	VERB
easat-4306	149	8	consumer	consumer	NOUN
easat-4306	149	9	neuromarketing	neuromarketing	NOUN
easat-4306	149	10	when	when	SCONJ
easat-4306	149	11	making	make	VERB
easat-4306	149	12	purchase	purchase	NOUN
easat-4306	149	13	decisions	decision	NOUN
easat-4306	149	14	based	base	VERB
easat-4306	149	15	on	on	ADP
easat-4306	149	16	consumers	consumer	NOUN
easat-4306	149	17	'	'	PART
easat-4306	149	18	emotions	emotion	NOUN
easat-4306	149	19	when	when	SCONJ
easat-4306	149	20	carrying	carry	VERB
easat-4306	149	21	out	out	ADP
easat-4306	149	22	the	the	DET
easat-4306	149	23	purchase	purchase	NOUN
easat-4306	149	24	decision	decision	NOUN
easat-4306	149	25	process	process	NOUN
easat-4306	149	26	[	[	X
easat-4306	149	27	33	33	NUM
easat-4306	149	28	]	]	PUNCT
easat-4306	149	29	.	.	PUNCT
easat-4306	150	1	from	from	ADP
easat-4306	150	2	this	this	DET
easat-4306	150	3	description	description	NOUN
easat-4306	150	4	,	,	PUNCT
easat-4306	150	5	the	the	DET
easat-4306	150	6	following	follow	VERB
easat-4306	150	7	hypotheses	hypothesis	NOUN
easat-4306	150	8	can	can	AUX
easat-4306	150	9	be	be	AUX
easat-4306	150	10	drawn	draw	VERB
easat-4306	150	11	:	:	PUNCT
easat-4306	150	12	h3	h3	NOUN
easat-4306	150	13	:	:	PUNCT
easat-4306	150	14	there	there	PRON
easat-4306	150	15	is	be	VERB
easat-4306	150	16	a	a	DET
easat-4306	150	17	relationship	relationship	NOUN
easat-4306	150	18	between	between	ADP
easat-4306	150	19	neuromarketing	neuromarketing	NOUN
easat-4306	150	20	and	and	CCONJ
easat-4306	150	21	the	the	DET
easat-4306	150	22	purchase	purchase	NOUN
easat-4306	150	23	decision	decision	NOUN
easat-4306	150	24	process	process	NOUN
easat-4306	150	25	.	.	PUNCT
easat-4306	151	1	3.4	3.4	NUM
easat-4306	151	2	.	.	PUNCT
easat-4306	151	3	relationship	relationship	NOUN
easat-4306	151	4	between	between	ADP
easat-4306	151	5	influencer	influencer	NOUN
easat-4306	151	6	marketing	marketing	NOUN
easat-4306	151	7	and	and	CCONJ
easat-4306	151	8	purchase	purchase	NOUN
easat-4306	151	9	decision	decision	NOUN
easat-4306	151	10	process	process	NOUN
easat-4306	151	11	influencer	influencer	NOUN
easat-4306	151	12	marketing	marketing	NOUN
easat-4306	151	13	campaigns	campaign	NOUN
easat-4306	151	14	are	be	AUX
easat-4306	151	15	used	use	VERB
easat-4306	151	16	by	by	ADP
easat-4306	151	17	companies	company	NOUN
easat-4306	151	18	not	not	PART
easat-4306	151	19	only	only	ADV
easat-4306	151	20	to	to	PART
easat-4306	151	21	provide	provide	VERB
easat-4306	151	22	more	more	ADJ
easat-4306	151	23	profits	profit	NOUN
easat-4306	151	24	than	than	ADP
easat-4306	151	25	regular	regular	ADJ
easat-4306	151	26	social	social	ADJ
easat-4306	151	27	media	medium	NOUN
easat-4306	151	28	marketing	marketing	NOUN
easat-4306	151	29	campaigns	campaign	NOUN
easat-4306	151	30	and	and	CCONJ
easat-4306	151	31	general	general	ADJ
easat-4306	151	32	digital	digital	ADJ
easat-4306	151	33	marketing	marketing	NOUN
easat-4306	151	34	campaigns	campaign	NOUN
easat-4306	151	35	.	.	PUNCT
easat-4306	152	1	there	there	PRON
easat-4306	152	2	is	be	VERB
easat-4306	152	3	already	already	ADV
easat-4306	152	4	a	a	DET
easat-4306	152	5	relationship	relationship	NOUN
easat-4306	152	6	between	between	ADP
easat-4306	152	7	influencers	influencer	NOUN
easat-4306	152	8	and	and	CCONJ
easat-4306	152	9	their	their	PRON
easat-4306	152	10	followers	follower	NOUN
easat-4306	152	11	due	due	ADP
easat-4306	152	12	to	to	ADP
easat-4306	152	13	trust	trust	NOUN
easat-4306	152	14	and	and	CCONJ
easat-4306	152	15	credibility	credibility	NOUN
easat-4306	152	16	;	;	PUNCT
easat-4306	152	17	hence	hence	ADV
easat-4306	152	18	,	,	PUNCT
easat-4306	152	19	a	a	DET
easat-4306	152	20	product	product	NOUN
easat-4306	152	21	,	,	PUNCT
easat-4306	152	22	service	service	NOUN
easat-4306	152	23	,	,	PUNCT
easat-4306	152	24	or	or	CCONJ
easat-4306	152	25	brand	brand	NOUN
easat-4306	152	26	gets	get	VERB
easat-4306	152	27	more	more	ADJ
easat-4306	152	28	profits	profit	NOUN
easat-4306	152	29	and	and	CCONJ
easat-4306	152	30	better	well	ADJ
easat-4306	152	31	reach	reach	VERB
easat-4306	152	32	.	.	PUNCT
easat-4306	153	1	influencers	influencer	NOUN
easat-4306	153	2	create	create	VERB
easat-4306	153	3	content	content	NOUN
easat-4306	153	4	for	for	ADP
easat-4306	153	5	products	product	NOUN
easat-4306	153	6	,	,	PUNCT
easat-4306	153	7	services	service	NOUN
easat-4306	153	8	,	,	PUNCT
easat-4306	153	9	or	or	CCONJ
easat-4306	153	10	brands	brand	NOUN
easat-4306	153	11	,	,	PUNCT
easat-4306	153	12	which	which	PRON
easat-4306	153	13	creates	create	VERB
easat-4306	153	14	a	a	DET
easat-4306	153	15	halo	halo	NOUN
easat-4306	153	16	effect	effect	NOUN
easat-4306	153	17	.	.	PUNCT
easat-4306	154	1	this	this	PRON
easat-4306	154	2	is	be	AUX
easat-4306	154	3	not	not	PART
easat-4306	154	4	possible	possible	ADJ
easat-4306	154	5	with	with	ADP
easat-4306	154	6	display	display	NOUN
easat-4306	154	7	ads	ad	NOUN
easat-4306	154	8	because	because	SCONJ
easat-4306	154	9	users	user	NOUN
easat-4306	154	10	are	be	AUX
easat-4306	154	11	already	already	ADV
easat-4306	154	12	aware	aware	ADJ
easat-4306	154	13	of	of	ADP
easat-4306	154	14	the	the	DET
easat-4306	154	15	ads	ad	NOUN
easat-4306	154	16	,	,	PUNCT
easat-4306	154	17	and	and	CCONJ
easat-4306	154	18	even	even	ADV
easat-4306	154	19	if	if	SCONJ
easat-4306	154	20	they	they	PRON
easat-4306	154	21	appear	appear	VERB
easat-4306	154	22	on	on	ADP
easat-4306	154	23	the	the	DET
easat-4306	154	24	influencer	influencer	NOUN
easat-4306	154	25	's	's	PART
easat-4306	154	26	website	website	NOUN
easat-4306	154	27	,	,	PUNCT
easat-4306	154	28	it	it	PRON
easat-4306	154	29	is	be	AUX
easat-4306	154	30	not	not	PART
easat-4306	154	31	endorsed	endorse	VERB
easat-4306	154	32	or	or	CCONJ
easat-4306	154	33	associated	associate	VERB
easat-4306	154	34	with	with	ADP
easat-4306	154	35	the	the	DET
easat-4306	154	36	influencer	influencer	NOUN
easat-4306	154	37	.	.	PUNCT
easat-4306	155	1	influencers	influencer	NOUN
easat-4306	155	2	act	act	VERB
easat-4306	155	3	as	as	ADP
easat-4306	155	4	a	a	DET
easat-4306	155	5	funnel	funnel	NOUN
easat-4306	155	6	by	by	ADP
easat-4306	155	7	creating	create	VERB
easat-4306	155	8	content	content	NOUN
easat-4306	155	9	for	for	ADP
easat-4306	155	10	social	social	ADJ
easat-4306	155	11	users	user	NOUN
easat-4306	155	12	interested	interested	ADJ
easat-4306	155	13	in	in	ADP
easat-4306	155	14	creating	create	VERB
easat-4306	155	15	a	a	DET
easat-4306	155	16	niche	niche	NOUN
easat-4306	155	17	.	.	PUNCT
easat-4306	156	1	since	since	SCONJ
easat-4306	156	2	influencers	influencer	NOUN
easat-4306	156	3	have	have	AUX
easat-4306	156	4	driven	drive	VERB
easat-4306	156	5	niche	niche	NOUN
easat-4306	156	6	audiences	audience	NOUN
easat-4306	156	7	on	on	ADP
easat-4306	156	8	social	social	ADJ
easat-4306	156	9	media	medium	NOUN
easat-4306	156	10	,	,	PUNCT
easat-4306	156	11	companies	company	NOUN
easat-4306	156	12	can	can	AUX
easat-4306	156	13	save	save	VERB
easat-4306	156	14	money	money	NOUN
easat-4306	156	15	that	that	PRON
easat-4306	156	16	would	would	AUX
easat-4306	156	17	be	be	AUX
easat-4306	156	18	used	use	VERB
easat-4306	156	19	to	to	PART
easat-4306	156	20	test	test	VERB
easat-4306	156	21	and	and	CCONJ
easat-4306	156	22	find	find	VERB
easat-4306	156	23	the	the	DET
easat-4306	156	24	right	right	ADJ
easat-4306	156	25	audience	audience	NOUN
easat-4306	156	26	for	for	ADP
easat-4306	156	27	their	their	PRON
easat-4306	156	28	products	product	NOUN
easat-4306	156	29	,	,	PUNCT
easat-4306	156	30	services	service	NOUN
easat-4306	156	31	,	,	PUNCT
easat-4306	156	32	or	or	CCONJ
easat-4306	156	33	brands	brand	NOUN
easat-4306	156	34	[	[	X
easat-4306	156	35	34	34	NUM
easat-4306	156	36	]	]	PUNCT
easat-4306	156	37	.	.	PUNCT
easat-4306	157	1	from	from	ADP
easat-4306	157	2	this	this	DET
easat-4306	157	3	description	description	NOUN
easat-4306	157	4	,	,	PUNCT
easat-4306	157	5	the	the	DET
easat-4306	157	6	following	follow	VERB
easat-4306	157	7	hypothesis	hypothesis	NOUN
easat-4306	157	8	can	can	AUX
easat-4306	157	9	be	be	AUX
easat-4306	157	10	drawn	draw	VERB
easat-4306	157	11	:	:	PUNCT
easat-4306	157	12	h4	h4	NOUN
easat-4306	157	13	:	:	PUNCT
easat-4306	157	14	there	there	PRON
easat-4306	157	15	is	be	VERB
easat-4306	157	16	a	a	DET
easat-4306	157	17	relationship	relationship	NOUN
easat-4306	157	18	between	between	ADP
easat-4306	157	19	influencer	influencer	NOUN
easat-4306	157	20	marketing	marketing	NOUN
easat-4306	157	21	and	and	CCONJ
easat-4306	157	22	the	the	DET
easat-4306	157	23	buying	buying	NOUN
easat-4306	157	24	decision	decision	NOUN
easat-4306	157	25	process	process	NOUN
easat-4306	157	26	.	.	PUNCT
easat-4306	158	1	3.5	3.5	NUM
easat-4306	158	2	.	.	PUNCT
easat-4306	158	3	relationship	relationship	NOUN
easat-4306	158	4	between	between	ADP
easat-4306	158	5	neuromarketing	neuromarketing	NOUN
easat-4306	158	6	,	,	PUNCT
easat-4306	158	7	customer	customer	NOUN
easat-4306	158	8	behavior	behavior	NOUN
easat-4306	158	9	and	and	CCONJ
easat-4306	158	10	purchase	purchase	NOUN
easat-4306	158	11	decision	decision	NOUN
easat-4306	158	12	process	process	NOUN
easat-4306	158	13	many	many	ADJ
easat-4306	158	14	consumer	consumer	NOUN
easat-4306	158	15	behaviour	behaviour	NOUN
easat-4306	158	16	factors	factor	NOUN
easat-4306	158	17	influence	influence	VERB
easat-4306	158	18	the	the	DET
easat-4306	158	19	purchasing	purchase	VERB
easat-4306	158	20	decision	decision	NOUN
easat-4306	158	21	-	-	PUNCT
easat-4306	158	22	making	make	VERB
easat-4306	158	23	process	process	NOUN
easat-4306	158	24	and	and	CCONJ
easat-4306	158	25	individual	individual	ADJ
easat-4306	158	26	decisions	decision	NOUN
easat-4306	158	27	about	about	ADP
easat-4306	158	28	the	the	DET
easat-4306	158	29	products	product	NOUN
easat-4306	158	30	and	and	CCONJ
easat-4306	158	31	services	service	NOUN
easat-4306	158	32	they	they	PRON
easat-4306	158	33	choose	choose	VERB
easat-4306	158	34	[	[	X
easat-4306	158	35	26	26	NUM
easat-4306	158	36	]	]	PUNCT
easat-4306	158	37	.	.	PUNCT
easat-4306	159	1	he	he	PRON
easat-4306	159	2	purchase	purchase	VERB
easat-4306	159	3	decision	decision	NOUN
easat-4306	159	4	process	process	NOUN
easat-4306	159	5	is	be	AUX
easat-4306	159	6	driven	drive	VERB
easat-4306	159	7	by	by	ADP
easat-4306	159	8	consumers	consumer	NOUN
easat-4306	159	9	'	'	PART
easat-4306	159	10	cognitive	cognitive	ADJ
easat-4306	159	11	limitations	limitation	NOUN
easat-4306	159	12	,	,	PUNCT
easat-4306	159	13	resulting	result	VERB
easat-4306	159	14	in	in	ADP
easat-4306	159	15	consumers	consumer	NOUN
easat-4306	159	16	making	make	VERB
easat-4306	159	17	irrational	irrational	ADJ
easat-4306	159	18	purchase	purchase	NOUN
easat-4306	159	19	decisions	decision	NOUN
easat-4306	159	20	.	.	PUNCT
easat-4306	160	1	advances	advance	NOUN
easat-4306	160	2	in	in	ADP
easat-4306	160	3	digital	digital	ADJ
easat-4306	160	4	technology	technology	NOUN
easat-4306	160	5	make	make	VERB
easat-4306	160	6	the	the	DET
easat-4306	160	7	purchase	purchase	NOUN
easat-4306	160	8	decision	decision	NOUN
easat-4306	160	9	process	process	NOUN
easat-4306	160	10	faster	fast	ADV
easat-4306	160	11	and	and	CCONJ
easat-4306	160	12	better	well	ADV
easat-4306	160	13	.	.	PUNCT
easat-4306	161	1	neuromarketing	neuromarketing	NOUN
easat-4306	161	2	is	be	AUX
easat-4306	161	3	a	a	DET
easat-4306	161	4	new	new	ADJ
easat-4306	161	5	marketing	marketing	NOUN
easat-4306	161	6	innovation	innovation	NOUN
easat-4306	161	7	that	that	PRON
easat-4306	161	8	combines	combine	VERB
easat-4306	161	9	human	human	ADJ
easat-4306	161	10	nerves	nerve	NOUN
easat-4306	161	11	with	with	ADP
easat-4306	161	12	marketing	marketing	NOUN
easat-4306	161	13	.	.	PUNCT
easat-4306	162	1	this	this	DET
easat-4306	162	2	concept	concept	NOUN
easat-4306	162	3	exists	exist	VERB
easat-4306	162	4	because	because	SCONJ
easat-4306	162	5	the	the	DET
easat-4306	162	6	consumer	consumer	NOUN
easat-4306	162	7	purchase	purchase	NOUN
easat-4306	162	8	decision	decision	NOUN
easat-4306	162	9	process	process	NOUN
easat-4306	162	10	is	be	AUX
easat-4306	162	11	not	not	PART
easat-4306	162	12	only	only	ADV
easat-4306	162	13	based	base	VERB
easat-4306	162	14	on	on	ADP
easat-4306	162	15	logical	logical	ADJ
easat-4306	162	16	considerations	consideration	NOUN
easat-4306	162	17	but	but	CCONJ
easat-4306	162	18	also	also	ADV
easat-4306	162	19	driven	drive	VERB
easat-4306	162	20	by	by	ADP
easat-4306	162	21	emotions	emotion	NOUN
easat-4306	162	22	and	and	CCONJ
easat-4306	162	23	subconscious	subconscious	ADJ
easat-4306	162	24	processes	process	NOUN
easat-4306	162	25	in	in	ADP
easat-4306	162	26	the	the	DET
easat-4306	162	27	consumer	consumer	NOUN
easat-4306	162	28	's	's	PART
easat-4306	162	29	mind	mind	NOUN
easat-4306	162	30	,	,	PUNCT
easat-4306	162	31	which	which	PRON
easat-4306	162	32	will	will	AUX
easat-4306	162	33	affect	affect	VERB
easat-4306	162	34	consumer	consumer	NOUN
easat-4306	162	35	behaviour	behaviour	NOUN
easat-4306	162	36	in	in	ADP
easat-4306	162	37	undergoing	undergo	VERB
easat-4306	162	38	the	the	DET
easat-4306	162	39	purchase	purchase	NOUN
easat-4306	162	40	decision	decision	NOUN
easat-4306	162	41	process	process	NOUN
easat-4306	162	42	so	so	SCONJ
easat-4306	162	43	that	that	SCONJ
easat-4306	162	44	neuromarketing	neuromarkete	VERB
easat-4306	162	45	forces	force	NOUN
easat-4306	162	46	business	business	NOUN
easat-4306	162	47	actors	actor	NOUN
easat-4306	162	48	to	to	PART
easat-4306	162	49	change	change	VERB
easat-4306	162	50	the	the	DET
easat-4306	162	51	way	way	NOUN
easat-4306	162	52	their	their	PRON
easat-4306	162	53	business	business	NOUN
easat-4306	162	54	interacts	interact	VERB
easat-4306	162	55	with	with	ADP
easat-4306	162	56	their	their	PRON
easat-4306	162	57	consumers	consumer	NOUN
easat-4306	162	58	.	.	PUNCT
easat-4306	163	1	in	in	ADP
easat-4306	163	2	addition	addition	NOUN
easat-4306	163	3	to	to	ADP
easat-4306	163	4	using	use	VERB
easat-4306	163	5	neuromarketing	neuromarketing	NOUN
easat-4306	163	6	techniques	technique	NOUN
easat-4306	163	7	,	,	PUNCT
easat-4306	163	8	business	business	NOUN
easat-4306	163	9	actors	actor	NOUN
easat-4306	163	10	try	try	VERB
easat-4306	163	11	to	to	PART
easat-4306	163	12	influence	influence	VERB
easat-4306	163	13	consumer	consumer	NOUN
easat-4306	163	14	behaviour	behaviour	NOUN
easat-4306	163	15	by	by	ADP
easat-4306	163	16	using	use	VERB
easat-4306	163	17	influencer	influencer	NOUN
easat-4306	163	18	marketing	marketing	NOUN
easat-4306	163	19	to	to	PART
easat-4306	163	20	form	form	VERB
easat-4306	163	21	a	a	DET
easat-4306	163	22	mindset	mindset	NOUN
easat-4306	163	23	through	through	ADP
easat-4306	163	24	content	content	NOUN
easat-4306	163	25	delivered	deliver	VERB
easat-4306	163	26	by	by	ADP
easat-4306	163	27	influencers	influencer	NOUN
easat-4306	163	28	.	.	PUNCT
easat-4306	164	1	however	however	ADV
easat-4306	164	2	,	,	PUNCT
easat-4306	164	3	decision	decision	NOUN
easat-4306	164	4	-	-	PUNCT
easat-4306	164	5	making	make	VERB
easat-4306	164	6	mistakes	mistake	NOUN
easat-4306	164	7	can	can	AUX
easat-4306	164	8	cause	cause	VERB
easat-4306	164	9	consumer	consumer	NOUN
easat-4306	164	10	behaviour	behaviour	NOUN
easat-4306	164	11	to	to	PART
easat-4306	164	12	deviate	deviate	VERB
easat-4306	164	13	during	during	ADP
easat-4306	164	14	the	the	DET
easat-4306	164	15	purchase	purchase	NOUN
easat-4306	164	16	process	process	NOUN
easat-4306	164	17	.	.	PUNCT
easat-4306	165	1	when	when	SCONJ
easat-4306	165	2	they	they	PRON
easat-4306	165	3	search	search	VERB
easat-4306	165	4	for	for	ADP
easat-4306	165	5	information	information	NOUN
easat-4306	165	6	about	about	ADP
easat-4306	165	7	products	product	NOUN
easat-4306	165	8	on	on	ADP
easat-4306	165	9	various	various	ADJ
easat-4306	165	10	social	social	ADJ
easat-4306	165	11	media	medium	NOUN
easat-4306	165	12	platforms	platform	NOUN
easat-4306	165	13	,	,	PUNCT
easat-4306	165	14	they	they	PRON
easat-4306	165	15	pay	pay	VERB
easat-4306	165	16	more	more	ADJ
easat-4306	165	17	attention	attention	NOUN
easat-4306	165	18	to	to	ADP
easat-4306	165	19	how	how	SCONJ
easat-4306	165	20	to	to	PART
easat-4306	165	21	save	save	VERB
easat-4306	165	22	money	money	NOUN
easat-4306	165	23	,	,	PUNCT
easat-4306	165	24	be	be	AUX
easat-4306	165	25	convenient	convenient	ADJ
easat-4306	165	26	,	,	PUNCT
easat-4306	165	27	and	and	CCONJ
easat-4306	165	28	use	use	VERB
easat-4306	165	29	them	they	PRON
easat-4306	165	30	easily	easily	ADV
easat-4306	165	31	.	.	PUNCT
easat-4306	166	1	this	this	PRON
easat-4306	166	2	will	will	AUX
easat-4306	166	3	ultimately	ultimately	ADV
easat-4306	166	4	determine	determine	VERB
easat-4306	166	5	the	the	DET
easat-4306	166	6	purchase	purchase	NOUN
easat-4306	166	7	decision	decision	NOUN
easat-4306	166	8	process	process	NOUN
easat-4306	166	9	that	that	PRON
easat-4306	166	10	suits	suit	VERB
easat-4306	166	11	their	their	PRON
easat-4306	166	12	preferences	preference	NOUN
easat-4306	166	13	.	.	PUNCT
easat-4306	167	1	consumers	consumer	NOUN
easat-4306	167	2	prefer	prefer	VERB
easat-4306	167	3	interacting	interact	VERB
easat-4306	167	4	with	with	ADP
easat-4306	167	5	influencers	influencer	NOUN
easat-4306	167	6	because	because	SCONJ
easat-4306	167	7	the	the	DET
easat-4306	167	8	content	content	NOUN
easat-4306	167	9	is	be	AUX
easat-4306	167	10	informative	informative	ADJ
easat-4306	167	11	,	,	PUNCT
easat-4306	167	12	inspiring	inspiring	ADJ
easat-4306	167	13	,	,	PUNCT
easat-4306	167	14	and	and	CCONJ
easat-4306	167	15	valuable	valuable	ADJ
easat-4306	168	1	[	[	X
easat-4306	168	2	34	34	NUM
easat-4306	168	3	]	]	PUNCT
easat-4306	168	4	.	.	PUNCT
easat-4306	169	1	neuromarketing	neuromarketing	NOUN
easat-4306	169	2	and	and	CCONJ
easat-4306	169	3	influencer	influencer	NOUN
easat-4306	169	4	marketing	marketing	NOUN
easat-4306	169	5	combine	combine	VERB
easat-4306	169	6	relevant	relevant	ADJ
easat-4306	169	7	brand	brand	NOUN
easat-4306	169	8	messages	message	NOUN
easat-4306	169	9	that	that	PRON
easat-4306	169	10	influence	influence	NOUN
easat-4306	169	11	mindsets	mindset	NOUN
easat-4306	169	12	and	and	CCONJ
easat-4306	169	13	drive	drive	VERB
easat-4306	169	14	consumer	consumer	NOUN
easat-4306	169	15	behaviour	behaviour	NOUN
easat-4306	169	16	in	in	ADP
easat-4306	169	17	consumer	consumer	NOUN
easat-4306	169	18	decision	decision	NOUN
easat-4306	169	19	-	-	PUNCT
easat-4306	169	20	making	making	NOUN
easat-4306	169	21	so	so	SCONJ
easat-4306	169	22	that	that	SCONJ
easat-4306	169	23	consumers	consumer	NOUN
easat-4306	169	24	are	be	AUX
easat-4306	169	25	expected	expect	VERB
easat-4306	169	26	to	to	PART
easat-4306	169	27	choose	choose	VERB
easat-4306	169	28	goods	good	NOUN
easat-4306	169	29	or	or	CCONJ
easat-4306	169	30	services	service	NOUN
easat-4306	169	31	[	[	X
easat-4306	169	32	14	14	NUM
easat-4306	169	33	]	]	PUNCT
easat-4306	169	34	.	.	PUNCT
easat-4306	170	1	this	this	PRON
easat-4306	170	2	also	also	ADV
easat-4306	170	3	drives	drive	VERB
easat-4306	170	4	company	company	NOUN
easat-4306	170	5	stakeholders	stakeholder	NOUN
easat-4306	170	6	to	to	PART
easat-4306	170	7	comprehend	comprehend	VERB
easat-4306	170	8	the	the	DET
easat-4306	170	9	motivations	motivation	NOUN
easat-4306	170	10	behind	behind	ADP
easat-4306	170	11	customer	customer	NOUN
easat-4306	170	12	purchasing	purchasing	NOUN
easat-4306	170	13	decisions	decision	NOUN
easat-4306	170	14	.	.	PUNCT
easat-4306	171	1	understanding	understand	VERB
easat-4306	171	2	how	how	SCONJ
easat-4306	171	3	the	the	DET
easat-4306	171	4	consumer	consumer	NOUN
easat-4306	171	5	mindset	mindset	NOUN
easat-4306	171	6	works	work	VERB
easat-4306	171	7	by	by	ADP
easat-4306	171	8	properly	properly	ADV
easat-4306	171	9	creating	create	VERB
easat-4306	171	10	engaging	engage	VERB
easat-4306	171	11	promotional	promotional	ADJ
easat-4306	171	12	content	content	NOUN
easat-4306	171	13	by	by	ADP
easat-4306	171	14	influencers	influencer	NOUN
easat-4306	171	15	can	can	AUX
easat-4306	171	16	influence	influence	VERB
easat-4306	171	17	consumer	consumer	NOUN
easat-4306	171	18	purchasing	purchasing	NOUN
easat-4306	171	19	decisions	decision	NOUN
easat-4306	171	20	,	,	PUNCT
easat-4306	171	21	increase	increase	VERB
easat-4306	171	22	sales	sale	NOUN
easat-4306	171	23	,	,	PUNCT
easat-4306	171	24	and	and	CCONJ
easat-4306	171	25	improve	improve	VERB
easat-4306	171	26	business	business	NOUN
easat-4306	171	27	relationships	relationship	NOUN
easat-4306	171	28	,	,	PUNCT
easat-4306	171	29	allowing	allow	VERB
easat-4306	171	30	marketers	marketer	NOUN
easat-4306	171	31	to	to	PART
easat-4306	171	32	develop	develop	VERB
easat-4306	171	33	more	more	ADV
easat-4306	171	34	effective	effective	ADJ
easat-4306	171	35	strategies	strategy	NOUN
easat-4306	171	36	for	for	ADP
easat-4306	171	37	determining	determine	VERB
easat-4306	171	38	their	their	PRON
easat-4306	171	39	target	target	NOUN
easat-4306	171	40	market	market	NOUN
easat-4306	171	41	.	.	PUNCT
easat-4306	172	1	from	from	ADP
easat-4306	172	2	this	this	DET
easat-4306	172	3	explanation	explanation	NOUN
easat-4306	172	4	,	,	PUNCT
easat-4306	172	5	the	the	DET
easat-4306	172	6	following	follow	VERB
easat-4306	172	7	hypotheses	hypothesis	NOUN
easat-4306	172	8	can	can	AUX
easat-4306	172	9	be	be	AUX
easat-4306	172	10	obtained	obtain	VERB
easat-4306	172	11	:	:	PUNCT
easat-4306	172	12	h5	h5	PROPN
easat-4306	172	13	:	:	PUNCT
easat-4306	172	14	there	there	PRON
easat-4306	172	15	is	be	VERB
easat-4306	172	16	a	a	DET
easat-4306	172	17	relationship	relationship	NOUN
easat-4306	172	18	between	between	ADP
easat-4306	172	19	consumer	consumer	NOUN
easat-4306	172	20	behaviour	behaviour	NOUN
easat-4306	172	21	and	and	CCONJ
easat-4306	172	22	how	how	SCONJ
easat-4306	172	23	they	they	PRON
easat-4306	172	24	make	make	VERB
easat-4306	172	25	purchasing	purchasing	NOUN
easat-4306	172	26	decisions	decision	NOUN
easat-4306	172	27	,	,	PUNCT
easat-4306	172	28	and	and	CCONJ
easat-4306	172	29	there	there	PRON
easat-4306	172	30	is	be	VERB
easat-4306	172	31	a	a	DET
easat-4306	172	32	relationship	relationship	NOUN
easat-4306	172	33	between	between	ADP
easat-4306	172	34	consumer	consumer	NOUN
easat-4306	172	35	behaviour	behaviour	NOUN
easat-4306	172	36	,	,	PUNCT
easat-4306	172	37	as	as	SCONJ
easat-4306	172	38	seen	see	VERB
easat-4306	172	39	from	from	ADP
easat-4306	172	40	neuromarketing	neuromarketing	NOUN
easat-4306	172	41	and	and	CCONJ
easat-4306	172	42	influencer	influencer	NOUN
easat-4306	172	43	marketing	marketing	NOUN
easat-4306	172	44	.	.	PUNCT
easat-4306	173	1	3.6	3.6	NUM
easat-4306	173	2	.	.	PUNCT
easat-4306	174	1	research	research	NOUN
easat-4306	174	2	farmwork	farmwork	NOUN
easat-4306	174	3	figure	figure	NOUN
easat-4306	174	4	2	2	NUM
easat-4306	174	5	shows	show	VERB
easat-4306	174	6	the	the	DET
easat-4306	174	7	proposed	propose	VERB
easat-4306	174	8	research	research	NOUN
easat-4306	174	9	model	model	NOUN
easat-4306	174	10	for	for	ADP
easat-4306	174	11	this	this	DET
easat-4306	174	12	study	study	NOUN
easat-4306	174	13	based	base	VERB
easat-4306	174	14	on	on	ADP
easat-4306	174	15	the	the	DET
easat-4306	174	16	hypothesis	hypothesis	NOUN
easat-4306	174	17	developed	develop	VERB
easat-4306	174	18	.	.	PUNCT
easat-4306	175	1	1025	1025	NUM
easat-4306	175	2	edelweiss	edelweiss	PROPN
easat-4306	175	3	applied	apply	VERB
easat-4306	175	4	science	science	NOUN
easat-4306	175	5	and	and	CCONJ
easat-4306	175	6	technology	technology	NOUN
easat-4306	175	7	issn	issn	PROPN
easat-4306	175	8	:	:	PUNCT
easat-4306	175	9	2576	2576	NUM
easat-4306	175	10	-	-	SYM
easat-4306	175	11	8484	8484	NUM
easat-4306	175	12	vol	vol	NOUN
easat-4306	175	13	.	.	PROPN
easat-4306	176	1	9	9	NUM
easat-4306	176	2	,	,	PUNCT
easat-4306	176	3	no	no	INTJ
easat-4306	176	4	.	.	NOUN
easat-4306	176	5	1	1	NUM
easat-4306	176	6	:	:	PUNCT
easat-4306	176	7	1019	1019	NUM
easat-4306	176	8	-	-	SYM
easat-4306	176	9	1033	1033	NUM
easat-4306	176	10	,	,	PUNCT
easat-4306	176	11	2025	2025	NUM
easat-4306	176	12	doi	doi	NOUN
easat-4306	176	13	:	:	PUNCT
easat-4306	176	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	176	15	©	©	PROPN
easat-4306	176	16	2025	2025	NUM
easat-4306	176	17	by	by	ADP
easat-4306	176	18	the	the	DET
easat-4306	176	19	authors	author	NOUN
easat-4306	176	20	;	;	PUNCT
easat-4306	176	21	licensee	licensee	PROPN
easat-4306	176	22	learning	learn	VERB
easat-4306	176	23	gate	gate	NOUN
easat-4306	176	24	figure	figure	NOUN
easat-4306	176	25	2	2	NUM
easat-4306	176	26	.	.	PUNCT
easat-4306	176	27	research	research	NOUN
easat-4306	176	28	framework	framework	NOUN
easat-4306	176	29	.	.	PUNCT
easat-4306	177	1	4	4	X
easat-4306	177	2	.	.	X
easat-4306	177	3	method	method	PROPN
easat-4306	177	4	4.1	4.1	NUM
easat-4306	177	5	.	.	PUNCT
easat-4306	178	1	population	population	NOUN
easat-4306	178	2	and	and	CCONJ
easat-4306	178	3	sample	sample	VERB
easat-4306	178	4	quantitative	quantitative	ADJ
easat-4306	178	5	research	research	NOUN
easat-4306	178	6	systematically	systematically	ADV
easat-4306	178	7	investigates	investigate	VERB
easat-4306	178	8	phenomena	phenomenon	NOUN
easat-4306	178	9	by	by	ADP
easat-4306	178	10	gathering	gather	VERB
easat-4306	178	11	measurable	measurable	ADJ
easat-4306	178	12	data	datum	NOUN
easat-4306	178	13	through	through	ADP
easat-4306	178	14	statistics	statistic	NOUN
easat-4306	178	15	,	,	PUNCT
easat-4306	178	16	mathematics	mathematic	NOUN
easat-4306	178	17	,	,	PUNCT
easat-4306	178	18	or	or	CCONJ
easat-4306	178	19	calculations	calculation	NOUN
easat-4306	178	20	[	[	X
easat-4306	178	21	35	35	NUM
easat-4306	178	22	]	]	PUNCT
easat-4306	178	23	.	.	PUNCT
easat-4306	179	1	qualitative	qualitative	ADJ
easat-4306	179	2	data	datum	NOUN
easat-4306	179	3	can	can	AUX
easat-4306	179	4	be	be	AUX
easat-4306	179	5	defined	define	VERB
easat-4306	179	6	as	as	ADP
easat-4306	179	7	numerical	numerical	ADJ
easat-4306	179	8	representations	representation	NOUN
easat-4306	179	9	derived	derive	VERB
easat-4306	179	10	from	from	ADP
easat-4306	179	11	the	the	DET
easat-4306	179	12	field	field	NOUN
easat-4306	179	13	by	by	ADP
easat-4306	179	14	transforming	transform	VERB
easat-4306	179	15	qualitative	qualitative	ADJ
easat-4306	179	16	attributes	attribute	NOUN
easat-4306	179	17	into	into	ADP
easat-4306	179	18	quantitative	quantitative	ADJ
easat-4306	179	19	metrics	metric	NOUN
easat-4306	179	20	[	[	X
easat-4306	179	21	36	36	NUM
easat-4306	179	22	]	]	PUNCT
easat-4306	179	23	.	.	PUNCT
easat-4306	180	1	this	this	DET
easat-4306	180	2	study	study	NOUN
easat-4306	180	3	comprises	comprise	VERB
easat-4306	180	4	individuals	individual	NOUN
easat-4306	180	5	aged	age	VERB
easat-4306	180	6	19	19	NUM
easat-4306	180	7	to	to	PART
easat-4306	180	8	24	24	NUM
easat-4306	180	9	in	in	ADP
easat-4306	180	10	cirebon	cirebon	NOUN
easat-4306	180	11	city	city	NOUN
easat-4306	180	12	,	,	PUNCT
easat-4306	180	13	totaling	total	VERB
easat-4306	180	14	56,626	56,626	NUM
easat-4306	180	15	(	(	PUNCT
easat-4306	180	16	bps	bps	NOUN
easat-4306	180	17	cirebon	cirebon	NOUN
easat-4306	180	18	city	city	NOUN
easat-4306	180	19	,	,	PUNCT
easat-4306	180	20	2024	2024	NUM
easat-4306	180	21	)	)	PUNCT
easat-4306	180	22	.	.	PUNCT
easat-4306	181	1	this	this	DET
easat-4306	181	2	study	study	NOUN
easat-4306	181	3	used	use	VERB
easat-4306	181	4	the	the	DET
easat-4306	181	5	slovin	slovin	NOUN
easat-4306	181	6	formula	formula	NOUN
easat-4306	181	7	to	to	PART
easat-4306	181	8	obtain	obtain	VERB
easat-4306	181	9	a	a	DET
easat-4306	181	10	sample	sample	NOUN
easat-4306	181	11	of	of	ADP
easat-4306	181	12	397	397	NUM
easat-4306	181	13	respondents	respondent	NOUN
easat-4306	181	14	for	for	ADP
easat-4306	181	15	research	research	NOUN
easat-4306	181	16	purposes	purpose	NOUN
easat-4306	181	17	.	.	PUNCT
easat-4306	182	1	the	the	DET
easat-4306	182	2	employed	employ	VERB
easat-4306	182	3	sample	sample	NOUN
easat-4306	182	4	approach	approach	NOUN
easat-4306	182	5	is	be	AUX
easat-4306	182	6	an	an	DET
easat-4306	182	7	incidental	incidental	ADJ
easat-4306	182	8	sample	sample	NOUN
easat-4306	182	9	.	.	PUNCT
easat-4306	183	1	4.2	4.2	NUM
easat-4306	183	2	.	.	PUNCT
easat-4306	184	1	analysis	analysis	NOUN
easat-4306	184	2	method	method	VERB
easat-4306	184	3	the	the	DET
easat-4306	184	4	analysis	analysis	NOUN
easat-4306	184	5	uses	use	VERB
easat-4306	184	6	the	the	DET
easat-4306	184	7	structural	structural	ADJ
easat-4306	184	8	equation	equation	NOUN
easat-4306	184	9	-	-	PUNCT
easat-4306	184	10	partial	partial	ADJ
easat-4306	184	11	least	least	ADJ
easat-4306	184	12	square	square	ADJ
easat-4306	184	13	(	(	PUNCT
easat-4306	184	14	sem	sem	NOUN
easat-4306	184	15	-	-	PUNCT
easat-4306	184	16	pls	pls	NOUN
easat-4306	184	17	)	)	PUNCT
easat-4306	184	18	model	model	NOUN
easat-4306	184	19	to	to	PART
easat-4306	184	20	test	test	VERB
easat-4306	184	21	this	this	DET
easat-4306	184	22	data	datum	NOUN
easat-4306	184	23	.	.	PUNCT
easat-4306	185	1	the	the	DET
easat-4306	185	2	pls	pls	NOUN
easat-4306	185	3	technique	technique	NOUN
easat-4306	185	4	was	be	AUX
easat-4306	185	5	chosen	choose	VERB
easat-4306	185	6	because	because	SCONJ
easat-4306	185	7	it	it	PRON
easat-4306	185	8	is	be	AUX
easat-4306	185	9	widely	widely	ADV
easat-4306	185	10	used	use	VERB
easat-4306	185	11	for	for	ADP
easat-4306	185	12	complex	complex	ADJ
easat-4306	185	13	causal	causal	ADJ
easat-4306	185	14	-	-	PUNCT
easat-4306	185	15	predictive	predictive	NOUN
easat-4306	185	16	analysis	analysis	NOUN
easat-4306	185	17	and	and	CCONJ
easat-4306	185	18	is	be	AUX
easat-4306	185	19	suitable	suitable	ADJ
easat-4306	185	20	for	for	ADP
easat-4306	185	21	prediction	prediction	NOUN
easat-4306	185	22	applications	application	NOUN
easat-4306	185	23	and	and	CCONJ
easat-4306	185	24	theory	theory	NOUN
easat-4306	185	25	development	development	NOUN
easat-4306	185	26	,	,	PUNCT
easat-4306	185	27	as	as	SCONJ
easat-4306	185	28	was	be	AUX
easat-4306	185	29	done	do	VERB
easat-4306	185	30	in	in	ADP
easat-4306	185	31	this	this	DET
easat-4306	185	32	study	study	NOUN
easat-4306	186	1	[	[	X
easat-4306	186	2	37	37	NUM
easat-4306	186	3	]	]	PUNCT
easat-4306	186	4	.	.	PUNCT
easat-4306	187	1	4.3	4.3	NUM
easat-4306	187	2	.	.	PUNCT
easat-4306	187	3	measurement	measurement	NOUN
easat-4306	187	4	variable	variable	NOUN
easat-4306	187	5	the	the	DET
easat-4306	187	6	research	research	NOUN
easat-4306	187	7	questionnaire	questionnaire	NOUN
easat-4306	187	8	is	be	AUX
easat-4306	187	9	used	use	VERB
easat-4306	187	10	to	to	PART
easat-4306	187	11	measure	measure	VERB
easat-4306	187	12	these	these	DET
easat-4306	187	13	variables	variable	NOUN
easat-4306	187	14	using	use	VERB
easat-4306	187	15	the	the	DET
easat-4306	187	16	likert	likert	ADJ
easat-4306	187	17	scale	scale	NOUN
easat-4306	187	18	;	;	PUNCT
easat-4306	187	19	the	the	DET
easat-4306	187	20	questionnaire	questionnaire	NOUN
easat-4306	187	21	instrument	instrument	NOUN
easat-4306	187	22	is	be	AUX
easat-4306	187	23	designed	design	VERB
easat-4306	187	24	narratively	narratively	ADV
easat-4306	187	25	.	.	PUNCT
easat-4306	188	1	in	in	ADP
easat-4306	188	2	addition	addition	NOUN
easat-4306	188	3	,	,	PUNCT
easat-4306	188	4	all	all	DET
easat-4306	188	5	participants	participant	NOUN
easat-4306	188	6	'	'	PART
easat-4306	188	7	answers	answer	NOUN
easat-4306	188	8	were	be	AUX
easat-4306	188	9	classified	classify	VERB
easat-4306	188	10	into	into	ADP
easat-4306	188	11	five	five	NUM
easat-4306	188	12	scores	score	NOUN
easat-4306	188	13	:	:	PUNCT
easat-4306	188	14	strongly	strongly	ADV
easat-4306	188	15	disagree	disagree	VERB
easat-4306	188	16	(	(	PUNCT
easat-4306	188	17	1	1	NUM
easat-4306	188	18	)	)	PUNCT
easat-4306	188	19	,	,	PUNCT
easat-4306	188	20	disagree	disagree	VERB
easat-4306	188	21	(	(	PUNCT
easat-4306	188	22	2	2	NUM
easat-4306	188	23	)	)	PUNCT
easat-4306	188	24	,	,	PUNCT
easat-4306	188	25	quite	quite	ADV
easat-4306	188	26	agree	agree	VERB
easat-4306	188	27	(	(	PUNCT
easat-4306	188	28	3	3	NUM
easat-4306	188	29	)	)	PUNCT
easat-4306	188	30	,	,	PUNCT
easat-4306	188	31	agree	agree	VERB
easat-4306	188	32	(	(	PUNCT
easat-4306	188	33	4	4	NUM
easat-4306	188	34	)	)	PUNCT
easat-4306	188	35	,	,	PUNCT
easat-4306	188	36	and	and	CCONJ
easat-4306	188	37	strongly	strongly	ADV
easat-4306	188	38	agree	agree	VERB
easat-4306	188	39	(	(	PUNCT
easat-4306	188	40	5	5	NUM
easat-4306	188	41	)	)	PUNCT
easat-4306	188	42	.	.	PUNCT
easat-4306	189	1	this	this	DET
easat-4306	189	2	variable	variable	NOUN
easat-4306	189	3	is	be	AUX
easat-4306	189	4	measured	measure	VERB
easat-4306	189	5	using	use	VERB
easat-4306	189	6	the	the	DET
easat-4306	189	7	following	follow	VERB
easat-4306	189	8	dimensions	dimension	NOUN
easat-4306	189	9	and	and	CCONJ
easat-4306	189	10	indicators	indicator	NOUN
easat-4306	189	11	:	:	PUNCT
easat-4306	190	1	4.3.1	4.3.1	X
easat-4306	190	2	.	.	PUNCT
easat-4306	190	3	neuromarketing	neuromarkete	VERB
easat-4306	190	4	neuromarketing	neuromarketing	NOUN
easat-4306	190	5	measurement	measurement	NOUN
easat-4306	190	6	through	through	ADP
easat-4306	190	7	indicators	indicator	NOUN
easat-4306	190	8	to	to	PART
easat-4306	190	9	measure	measure	VERB
easat-4306	190	10	neuromarketing	neuromarketing	NOUN
easat-4306	190	11	includes	include	VERB
easat-4306	190	12	detailed	detailed	ADJ
easat-4306	190	13	emotional	emotional	ADJ
easat-4306	190	14	responses	response	NOUN
easat-4306	190	15	(	(	PUNCT
easat-4306	190	16	eye	eye	NOUN
easat-4306	190	17	and	and	CCONJ
easat-4306	190	18	facial	facial	ADJ
easat-4306	190	19	responses	response	NOUN
easat-4306	190	20	)	)	PUNCT
easat-4306	190	21	,	,	PUNCT
easat-4306	190	22	engagement	engagement	NOUN
easat-4306	190	23	rates	rate	NOUN
easat-4306	190	24	,	,	PUNCT
easat-4306	190	25	and	and	CCONJ
easat-4306	190	26	memory	memory	NOUN
easat-4306	190	27	levels	level	NOUN
easat-4306	190	28	.	.	PUNCT
easat-4306	191	1	[	[	X
easat-4306	191	2	22	22	NUM
easat-4306	191	3	]	]	PUNCT
easat-4306	191	4	.	.	PUNCT
easat-4306	192	1	these	these	DET
easat-4306	192	2	indicators	indicator	NOUN
easat-4306	192	3	are	be	AUX
easat-4306	192	4	developed	develop	VERB
easat-4306	192	5	into	into	ADP
easat-4306	192	6	6	6	NUM
easat-4306	192	7	statement	statement	NOUN
easat-4306	192	8	items	item	NOUN
easat-4306	192	9	.	.	PUNCT
easat-4306	193	1	4.3.2	4.3.2	X
easat-4306	193	2	.	.	PUNCT
easat-4306	194	1	influencer	influencer	NOUN
easat-4306	194	2	marketing	marketing	NOUN
easat-4306	194	3	measurements	measurement	NOUN
easat-4306	194	4	according	accord	VERB
easat-4306	194	5	to	to	ADP
easat-4306	194	6	hovland	hovland	PROPN
easat-4306	194	7	et	et	PROPN
easat-4306	194	8	al	al	PROPN
easat-4306	194	9	.	.	PROPN
easat-4306	194	10	's	's	PART
easat-4306	194	11	indicators	indicator	NOUN
easat-4306	194	12	of	of	ADP
easat-4306	194	13	credibility	credibility	NOUN
easat-4306	194	14	,	,	PUNCT
easat-4306	194	15	attractiveness	attractiveness	NOUN
easat-4306	194	16	,	,	PUNCT
easat-4306	194	17	expertise	expertise	NOUN
easat-4306	194	18	,	,	PUNCT
easat-4306	194	19	likeability	likeability	NOUN
easat-4306	194	20	,	,	PUNCT
easat-4306	194	21	and	and	CCONJ
easat-4306	194	22	similarity	similarity	NOUN
easat-4306	194	23	can	can	AUX
easat-4306	194	24	be	be	AUX
easat-4306	194	25	used	use	VERB
easat-4306	194	26	to	to	PART
easat-4306	194	27	measure	measure	VERB
easat-4306	194	28	the	the	DET
easat-4306	194	29	role	role	NOUN
easat-4306	194	30	of	of	ADP
easat-4306	194	31	influencer	influencer	NOUN
easat-4306	194	32	marketing	marketing	NOUN
easat-4306	195	1	[	[	X
easat-4306	195	2	25	25	NUM
easat-4306	195	3	]	]	PUNCT
easat-4306	195	4	.	.	PUNCT
easat-4306	196	1	furthermore	furthermore	ADV
easat-4306	196	2	,	,	PUNCT
easat-4306	196	3	these	these	DET
easat-4306	196	4	indicators	indicator	NOUN
easat-4306	196	5	are	be	AUX
easat-4306	196	6	developed	develop	VERB
easat-4306	196	7	into	into	ADP
easat-4306	196	8	10	10	NUM
easat-4306	196	9	statement	statement	NOUN
easat-4306	196	10	items	item	NOUN
easat-4306	196	11	.	.	PUNCT
easat-4306	197	1	1026	1026	NUM
easat-4306	197	2	edelweiss	edelweiss	PROPN
easat-4306	197	3	applied	apply	VERB
easat-4306	197	4	science	science	NOUN
easat-4306	197	5	and	and	CCONJ
easat-4306	197	6	technology	technology	NOUN
easat-4306	197	7	issn	issn	PROPN
easat-4306	197	8	:	:	PUNCT
easat-4306	197	9	2576	2576	NUM
easat-4306	197	10	-	-	SYM
easat-4306	197	11	8484	8484	NUM
easat-4306	197	12	vol	vol	NOUN
easat-4306	197	13	.	.	PROPN
easat-4306	198	1	9	9	NUM
easat-4306	198	2	,	,	PUNCT
easat-4306	198	3	no	no	INTJ
easat-4306	198	4	.	.	NOUN
easat-4306	198	5	1	1	NUM
easat-4306	198	6	:	:	PUNCT
easat-4306	198	7	1019	1019	NUM
easat-4306	198	8	-	-	SYM
easat-4306	198	9	1033	1033	NUM
easat-4306	198	10	,	,	PUNCT
easat-4306	198	11	2025	2025	NUM
easat-4306	198	12	doi	doi	NOUN
easat-4306	198	13	:	:	PUNCT
easat-4306	198	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	198	15	©	©	PROPN
easat-4306	198	16	2025	2025	NUM
easat-4306	198	17	by	by	ADP
easat-4306	198	18	the	the	DET
easat-4306	198	19	authors	author	NOUN
easat-4306	198	20	;	;	PUNCT
easat-4306	198	21	licensee	licensee	PROPN
easat-4306	198	22	learning	learn	VERB
easat-4306	198	23	gate	gate	NOUN
easat-4306	198	24	4.3.3	4.3.3	NOUN
easat-4306	198	25	.	.	PUNCT
easat-4306	198	26	customer	customer	NOUN
easat-4306	198	27	behavior	behavior	NOUN
easat-4306	198	28	measuring	measure	VERB
easat-4306	198	29	consumer	consumer	NOUN
easat-4306	198	30	behaviour	behaviour	NOUN
easat-4306	198	31	can	can	AUX
easat-4306	198	32	use	use	VERB
easat-4306	198	33	perception	perception	NOUN
easat-4306	198	34	,	,	PUNCT
easat-4306	198	35	cognition	cognition	NOUN
easat-4306	198	36	,	,	PUNCT
easat-4306	198	37	affection	affection	NOUN
easat-4306	198	38	,	,	PUNCT
easat-4306	198	39	belief	belief	NOUN
easat-4306	198	40	,	,	PUNCT
easat-4306	198	41	and	and	CCONJ
easat-4306	198	42	social	social	ADJ
easat-4306	198	43	[	[	X
easat-4306	198	44	26	26	NUM
easat-4306	198	45	]	]	PUNCT
easat-4306	198	46	.	.	PUNCT
easat-4306	199	1	the	the	DET
easat-4306	199	2	measurement	measurement	NOUN
easat-4306	199	3	indicator	indicator	NOUN
easat-4306	199	4	is	be	AUX
easat-4306	199	5	developed	develop	VERB
easat-4306	199	6	into	into	ADP
easat-4306	199	7	10	10	NUM
easat-4306	199	8	statement	statement	NOUN
easat-4306	199	9	items	item	NOUN
easat-4306	199	10	.	.	PUNCT
easat-4306	200	1	4.3.4	4.3.4	NOUN
easat-4306	200	2	.	.	PUNCT
easat-4306	200	3	purchase	purchase	NOUN
easat-4306	200	4	decision	decision	NOUN
easat-4306	200	5	process	process	NOUN
easat-4306	200	6	the	the	DET
easat-4306	200	7	consumer	consumer	NOUN
easat-4306	200	8	decision	decision	NOUN
easat-4306	200	9	-	-	PUNCT
easat-4306	200	10	making	make	VERB
easat-4306	200	11	process	process	NOUN
easat-4306	200	12	includes	include	VERB
easat-4306	200	13	identifying	identify	VERB
easat-4306	200	14	problems	problem	NOUN
easat-4306	200	15	,	,	PUNCT
easat-4306	200	16	finding	find	VERB
easat-4306	200	17	solutions	solution	NOUN
easat-4306	200	18	,	,	PUNCT
easat-4306	200	19	evaluating	evaluate	VERB
easat-4306	200	20	alternatives	alternative	NOUN
easat-4306	200	21	,	,	PUNCT
easat-4306	200	22	making	make	VERB
easat-4306	200	23	purchasing	purchasing	NOUN
easat-4306	200	24	decisions	decision	NOUN
easat-4306	200	25	among	among	ADP
easat-4306	200	26	various	various	ADJ
easat-4306	200	27	choices	choice	NOUN
easat-4306	200	28	,	,	PUNCT
easat-4306	200	29	and	and	CCONJ
easat-4306	200	30	evaluating	evaluate	VERB
easat-4306	200	31	the	the	DET
easat-4306	200	32	outcomes	outcome	NOUN
easat-4306	201	1	[	[	X
easat-4306	201	2	38	38	NUM
easat-4306	201	3	]	]	PUNCT
easat-4306	201	4	.	.	PUNCT
easat-4306	202	1	the	the	DET
easat-4306	202	2	measurement	measurement	NOUN
easat-4306	202	3	of	of	ADP
easat-4306	202	4	the	the	DET
easat-4306	202	5	indicator	indicator	NOUN
easat-4306	202	6	is	be	AUX
easat-4306	202	7	developed	develop	VERB
easat-4306	202	8	into	into	ADP
easat-4306	202	9	12	12	NUM
easat-4306	202	10	statement	statement	NOUN
easat-4306	202	11	items	item	NOUN
easat-4306	202	12	.	.	PUNCT
easat-4306	203	1	5	5	X
easat-4306	203	2	.	.	X
easat-4306	203	3	result	result	VERB
easat-4306	203	4	5.1	5.1	NUM
easat-4306	203	5	.	.	PUNCT
easat-4306	204	1	analytical	analytical	ADJ
easat-4306	204	2	description	description	NOUN
easat-4306	204	3	a	a	DET
easat-4306	204	4	total	total	NOUN
easat-4306	204	5	of	of	ADP
easat-4306	204	6	397	397	NUM
easat-4306	204	7	respondents	respondent	NOUN
easat-4306	204	8	completed	complete	VERB
easat-4306	204	9	the	the	DET
easat-4306	204	10	questionnaire	questionnaire	NOUN
easat-4306	204	11	,	,	PUNCT
easat-4306	204	12	characterized	characterize	VERB
easat-4306	204	13	as	as	SCONJ
easat-4306	204	14	follows	follow	VERB
easat-4306	204	15	:	:	PUNCT
easat-4306	204	16	table	table	NOUN
easat-4306	204	17	1	1	NUM
easat-4306	204	18	.	.	PUNCT
easat-4306	205	1	demographics	demographic	NOUN
easat-4306	205	2	of	of	ADP
easat-4306	205	3	respondents	respondent	NOUN
easat-4306	205	4	.	.	PUNCT
easat-4306	206	1	category	category	NOUN
easat-4306	206	2	possible	possible	ADJ
easat-4306	206	3	answer	answer	NOUN
easat-4306	206	4	f	f	PROPN
easat-4306	206	5	%	%	NOUN
easat-4306	206	6	gender	gender	NOUN
easat-4306	206	7	female	female	NOUN
easat-4306	206	8	326	326	NUM
easat-4306	206	9	0.82	0.82	NUM
easat-4306	206	10	male	male	NOUN
easat-4306	206	11	71	71	NUM
easat-4306	206	12	0.18	0.18	NUM
easat-4306	206	13	age	age	NOUN
easat-4306	206	14	20	20	NUM
easat-4306	206	15	24	24	NUM
easat-4306	206	16	years	year	NOUN
easat-4306	206	17	old	old	ADJ
easat-4306	206	18	294	294	NUM
easat-4306	206	19	0.74	0.74	NUM
easat-4306	206	20	15	15	NUM
easat-4306	206	21	-19	-19	NUM
easat-4306	206	22	years	year	NOUN
easat-4306	206	23	old	old	ADJ
easat-4306	206	24	103	103	NUM
easat-4306	206	25	0.26	0.26	NUM
easat-4306	206	26	education	education	NOUN
easat-4306	206	27	senior	senior	ADJ
easat-4306	206	28	high	high	ADJ
easat-4306	206	29	school	school	NOUN
easat-4306	206	30	112	112	NUM
easat-4306	206	31	0.28	0.28	NUM
easat-4306	206	32	diploma	diploma	NOUN
easat-4306	206	33	108	108	NUM
easat-4306	206	34	0.27	0.27	NUM
easat-4306	206	35	bachelor	bachelor	NOUN
easat-4306	206	36	177	177	NUM
easat-4306	206	37	0.45	0.45	NUM
easat-4306	206	38	brand	brand	NOUN
easat-4306	206	39	cosmetic	cosmetic	ADJ
easat-4306	206	40	avoskrin	avoskrin	NOUN
easat-4306	206	41	14	14	NUM
easat-4306	206	42	0.04	0.04	NUM
easat-4306	206	43	emina	emina	ADJ
easat-4306	206	44	102	102	NUM
easat-4306	206	45	0.26	0.26	NUM
easat-4306	206	46	wardah	wardah	NOUN
easat-4306	206	47	161	161	NUM
easat-4306	206	48	0.41	0.41	NUM
easat-4306	206	49	somethinc	somethinc	NOUN
easat-4306	206	50	82	82	NUM
easat-4306	207	1	0.21	0.21	NUM
easat-4306	207	2	safi	safi	PROPN
easat-4306	207	3	38	38	NUM
easat-4306	207	4	0.10	0.10	NUM
easat-4306	207	5	media	medium	NOUN
easat-4306	207	6	sosial	sosial	PROPN
easat-4306	207	7	yang	yang	PROPN
easat-4306	207	8	digunakan	digunakan	PROPN
easat-4306	207	9	instagram	instagram	PROPN
easat-4306	207	10	92	92	NUM
easat-4306	207	11	0.23	0.23	NUM
easat-4306	207	12	tiktok	tiktok	NOUN
easat-4306	207	13	129	129	NUM
easat-4306	207	14	0.32	0.32	NUM
easat-4306	207	15	marketplace	marketplace	NOUN
easat-4306	207	16	82	82	NUM
easat-4306	207	17	0.21	0.21	NUM
easat-4306	207	18	facebook	facebook	NOUN
easat-4306	207	19	71	71	NUM
easat-4306	207	20	0.18	0.18	NUM
easat-4306	207	21	lainnya	lainnya	NOUN
easat-4306	207	22	23	23	NUM
easat-4306	207	23	0.06	0.06	NUM
easat-4306	207	24	it	it	PRON
easat-4306	207	25	can	can	AUX
easat-4306	207	26	be	be	AUX
easat-4306	207	27	seen	see	VERB
easat-4306	207	28	in	in	ADP
easat-4306	207	29	table	table	NOUN
easat-4306	207	30	1	1	NUM
easat-4306	207	31	with	with	ADP
easat-4306	207	32	the	the	DET
easat-4306	207	33	number	number	NOUN
easat-4306	207	34	of	of	ADP
easat-4306	207	35	respondents	respondent	NOUN
easat-4306	207	36	397	397	NUM
easat-4306	207	37	whose	whose	DET
easat-4306	207	38	female	female	ADJ
easat-4306	207	39	gender	gender	NOUN
easat-4306	207	40	dominates	dominate	VERB
easat-4306	207	41	the	the	DET
easat-4306	207	42	number	number	NOUN
easat-4306	207	43	of	of	ADP
easat-4306	207	44	respondents	respondent	NOUN
easat-4306	207	45	,	,	PUNCT
easat-4306	207	46	namely	namely	ADV
easat-4306	207	47	326	326	NUM
easat-4306	207	48	people	people	NOUN
easat-4306	207	49	aged	age	VERB
easat-4306	207	50	20	20	NUM
easat-4306	207	51	-	-	SYM
easat-4306	207	52	24	24	NUM
easat-4306	207	53	with	with	ADP
easat-4306	207	54	a	a	DET
easat-4306	207	55	level	level	NOUN
easat-4306	207	56	of	of	ADP
easat-4306	207	57	education	education	NOUN
easat-4306	207	58	in	in	ADP
easat-4306	207	59	higher	high	ADJ
easat-4306	207	60	education	education	NOUN
easat-4306	207	61	with	with	ADP
easat-4306	207	62	a	a	DET
easat-4306	207	63	specialisation	specialisation	NOUN
easat-4306	207	64	in	in	ADP
easat-4306	207	65	halal	halal	NOUN
easat-4306	207	66	cosmetics	cosmetic	NOUN
easat-4306	207	67	dominated	dominate	VERB
easat-4306	207	68	by	by	ADP
easat-4306	207	69	wardah	wardah	NOUN
easat-4306	207	70	and	and	CCONJ
easat-4306	207	71	using	use	VERB
easat-4306	207	72	tiktok	tiktok	NOUN
easat-4306	207	73	as	as	ADP
easat-4306	207	74	a	a	DET
easat-4306	207	75	social	social	ADJ
easat-4306	207	76	media	medium	NOUN
easat-4306	207	77	to	to	PART
easat-4306	207	78	make	make	VERB
easat-4306	207	79	purchases	purchase	NOUN
easat-4306	207	80	.	.	PUNCT
easat-4306	208	1	this	this	PRON
easat-4306	208	2	is	be	AUX
easat-4306	208	3	because	because	SCONJ
easat-4306	208	4	women	woman	NOUN
easat-4306	208	5	in	in	ADP
easat-4306	208	6	their	their	PRON
easat-4306	208	7	daily	daily	ADJ
easat-4306	208	8	activities	activity	NOUN
easat-4306	208	9	always	always	ADV
easat-4306	208	10	use	use	VERB
easat-4306	208	11	cosmetics	cosmetic	NOUN
easat-4306	208	12	to	to	PART
easat-4306	208	13	look	look	VERB
easat-4306	208	14	more	more	ADV
easat-4306	208	15	beautiful	beautiful	ADJ
easat-4306	208	16	,	,	PUNCT
easat-4306	208	17	especially	especially	ADV
easat-4306	208	18	among	among	ADP
easat-4306	208	19	generation	generation	NOUN
easat-4306	208	20	z	z	PROPN
easat-4306	208	21	,	,	PUNCT
easat-4306	208	22	who	who	PRON
easat-4306	208	23	always	always	ADV
easat-4306	208	24	want	want	VERB
easat-4306	208	25	to	to	PART
easat-4306	208	26	look	look	VERB
easat-4306	208	27	attractive	attractive	ADJ
easat-4306	208	28	and	and	CCONJ
easat-4306	208	29	fragrant	fragrant	ADJ
easat-4306	208	30	to	to	PART
easat-4306	208	31	increase	increase	VERB
easat-4306	208	32	their	their	PRON
easat-4306	208	33	confidence	confidence	NOUN
easat-4306	208	34	when	when	SCONJ
easat-4306	208	35	doing	do	VERB
easat-4306	208	36	activities	activity	NOUN
easat-4306	208	37	on	on	ADP
easat-4306	208	38	campus	campus	NOUN
easat-4306	208	39	.	.	PUNCT
easat-4306	209	1	5.2	5.2	NUM
easat-4306	209	2	.	.	PUNCT
easat-4306	210	1	result	result	PROPN
easat-4306	210	2	model	model	NOUN
easat-4306	210	3	fit	fit	ADJ
easat-4306	210	4	to	to	PART
easat-4306	210	5	test	test	VERB
easat-4306	210	6	the	the	DET
easat-4306	210	7	suitability	suitability	NOUN
easat-4306	210	8	of	of	ADP
easat-4306	210	9	the	the	DET
easat-4306	210	10	model	model	NOUN
easat-4306	210	11	,	,	PUNCT
easat-4306	210	12	several	several	ADJ
easat-4306	210	13	statistical	statistical	ADJ
easat-4306	210	14	indicators	indicator	NOUN
easat-4306	210	15	,	,	PUNCT
easat-4306	210	16	including	include	VERB
easat-4306	210	17	rms_theta	rms_theta	NOUN
easat-4306	210	18	,	,	PUNCT
easat-4306	210	19	standardized	standardized	ADJ
easat-4306	210	20	root	root	NOUN
easat-4306	210	21	mean	mean	NOUN
easat-4306	210	22	square	square	ADJ
easat-4306	210	23	residual	residual	ADJ
easat-4306	210	24	(	(	PUNCT
easat-4306	210	25	srmr	srmr	PROPN
easat-4306	210	26	)	)	PUNCT
easat-4306	210	27	,	,	PUNCT
easat-4306	210	28	and	and	CCONJ
easat-4306	210	29	normed	norme	VERB
easat-4306	210	30	fit	fit	ADJ
easat-4306	210	31	index	index	NOUN
easat-4306	210	32	(	(	PUNCT
easat-4306	210	33	nfi	nfi	PROPN
easat-4306	210	34	)	)	PUNCT
easat-4306	210	35	,	,	PUNCT
easat-4306	210	36	must	must	AUX
easat-4306	210	37	meet	meet	VERB
easat-4306	210	38	the	the	DET
easat-4306	210	39	following	follow	VERB
easat-4306	210	40	criteria	criterion	NOUN
easat-4306	210	41	:	:	PUNCT
easat-4306	210	42	an	an	DET
easat-4306	210	43	rms_theta	rms_theta	NOUN
easat-4306	210	44	value	value	NOUN
easat-4306	210	45	or	or	CCONJ
easat-4306	210	46	root	root	NOUN
easat-4306	210	47	mean	mean	NOUN
easat-4306	210	48	square	square	ADJ
easat-4306	210	49	theta	theta	NOUN
easat-4306	210	50	of	of	ADP
easat-4306	210	51	no	no	DET
easat-4306	210	52	more	more	ADJ
easat-4306	210	53	than	than	ADP
easat-4306	210	54	0.102	0.102	NUM
easat-4306	210	55	,	,	PUNCT
easat-4306	210	56	an	an	DET
easat-4306	210	57	srmr	srmr	PROPN
easat-4306	210	58	value	value	NOUN
easat-4306	210	59	or	or	CCONJ
easat-4306	210	60	standardized	standardized	ADJ
easat-4306	210	61	root	root	NOUN
easat-4306	210	62	mean	mean	NOUN
easat-4306	210	63	square	square	NOUN
easat-4306	210	64	of	of	ADP
easat-4306	210	65	no	no	DET
easat-4306	210	66	more	more	ADJ
easat-4306	210	67	than	than	ADP
easat-4306	210	68	0.10	0.10	NUM
easat-4306	210	69	or	or	CCONJ
easat-4306	210	70	0.08	0.08	NUM
easat-4306	210	71	,	,	PUNCT
easat-4306	210	72	and	and	CCONJ
easat-4306	210	73	an	an	DET
easat-4306	210	74	nfi	nfi	ADJ
easat-4306	210	75	value	value	NOUN
easat-4306	210	76	of	of	ADP
easat-4306	210	77	no	no	DET
easat-4306	210	78	more	more	ADJ
easat-4306	210	79	than	than	ADP
easat-4306	210	80	0.9	0.9	NUM
easat-4306	210	81	.	.	PUNCT
easat-4306	211	1	the	the	DET
easat-4306	211	2	results	result	NOUN
easat-4306	211	3	of	of	ADP
easat-4306	211	4	the	the	DET
easat-4306	211	5	feasibility	feasibility	NOUN
easat-4306	211	6	test	test	NOUN
easat-4306	211	7	of	of	ADP
easat-4306	211	8	this	this	DET
easat-4306	211	9	research	research	NOUN
easat-4306	211	10	model	model	NOUN
easat-4306	211	11	are	be	AUX
easat-4306	211	12	as	as	SCONJ
easat-4306	211	13	follows	follow	VERB
easat-4306	211	14	:	:	PUNCT
easat-4306	211	15	1027	1027	NUM
easat-4306	211	16	edelweiss	edelweiss	PROPN
easat-4306	211	17	applied	apply	VERB
easat-4306	211	18	science	science	NOUN
easat-4306	211	19	and	and	CCONJ
easat-4306	211	20	technology	technology	NOUN
easat-4306	211	21	issn	issn	PROPN
easat-4306	211	22	:	:	PUNCT
easat-4306	211	23	2576	2576	NUM
easat-4306	211	24	-	-	SYM
easat-4306	211	25	8484	8484	NUM
easat-4306	211	26	vol	vol	NOUN
easat-4306	211	27	.	.	PROPN
easat-4306	212	1	9	9	NUM
easat-4306	212	2	,	,	PUNCT
easat-4306	212	3	no	no	INTJ
easat-4306	212	4	.	.	NOUN
easat-4306	212	5	1	1	NUM
easat-4306	212	6	:	:	PUNCT
easat-4306	212	7	1019	1019	NUM
easat-4306	212	8	-	-	SYM
easat-4306	212	9	1033	1033	NUM
easat-4306	212	10	,	,	PUNCT
easat-4306	212	11	2025	2025	NUM
easat-4306	212	12	doi	doi	NOUN
easat-4306	212	13	:	:	PUNCT
easat-4306	212	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	212	15	©	©	PROPN
easat-4306	212	16	2025	2025	NUM
easat-4306	212	17	by	by	ADP
easat-4306	212	18	the	the	DET
easat-4306	212	19	authors	author	NOUN
easat-4306	212	20	;	;	PUNCT
easat-4306	212	21	licensee	licensee	PROPN
easat-4306	212	22	learning	learn	VERB
easat-4306	212	23	gate	gate	NOUN
easat-4306	212	24	table	table	NOUN
easat-4306	212	25	2	2	NUM
easat-4306	212	26	.	.	PUNCT
easat-4306	212	27	model	model	PROPN
easat-4306	212	28	fit	fit	PROPN
easat-4306	212	29	result	result	NOUN
easat-4306	212	30	.	.	PUNCT
easat-4306	213	1	saturated	saturate	VERB
easat-4306	213	2	model	model	NOUN
easat-4306	213	3	estimated	estimate	VERB
easat-4306	213	4	model	model	NOUN
easat-4306	213	5	srmr	srmr	VERB
easat-4306	213	6	0.094	0.094	NUM
easat-4306	213	7	0.094	0.094	NUM
easat-4306	213	8	nfi	nfi	PROPN
easat-4306	213	9	0.968	0.968	NUM
easat-4306	213	10	0.968	0.968	NUM
easat-4306	213	11	rms	rm	NOUN
easat-4306	213	12	theta	theta	NOUN
easat-4306	213	13	0.183	0.183	NUM
easat-4306	213	14	the	the	DET
easat-4306	213	15	results	result	NOUN
easat-4306	213	16	of	of	ADP
easat-4306	213	17	the	the	DET
easat-4306	213	18	three	three	NUM
easat-4306	213	19	fit	fit	ADJ
easat-4306	213	20	model	model	NOUN
easat-4306	213	21	indicators	indicator	NOUN
easat-4306	213	22	suggest	suggest	VERB
easat-4306	213	23	that	that	SCONJ
easat-4306	213	24	the	the	DET
easat-4306	213	25	model	model	NOUN
easat-4306	213	26	has	have	AUX
easat-4306	213	27	met	meet	VERB
easat-4306	213	28	the	the	DET
easat-4306	213	29	suitability	suitability	NOUN
easat-4306	213	30	criteria	criterion	NOUN
easat-4306	213	31	.	.	PUNCT
easat-4306	214	1	therefore	therefore	ADV
easat-4306	214	2	,	,	PUNCT
easat-4306	214	3	this	this	DET
easat-4306	214	4	model	model	NOUN
easat-4306	214	5	can	can	AUX
easat-4306	214	6	be	be	AUX
easat-4306	214	7	used	use	VERB
easat-4306	214	8	to	to	PART
easat-4306	214	9	explain	explain	VERB
easat-4306	214	10	how	how	SCONJ
easat-4306	214	11	variables	variable	NOUN
easat-4306	214	12	relate	relate	VERB
easat-4306	214	13	to	to	ADP
easat-4306	214	14	each	each	DET
easat-4306	214	15	other	other	ADJ
easat-4306	214	16	well	well	ADV
easat-4306	214	17	.	.	PUNCT
easat-4306	215	1	5.3	5.3	NUM
easat-4306	215	2	.	.	PUNCT
easat-4306	215	3	measurement	measurement	NOUN
easat-4306	215	4	result	result	VERB
easat-4306	215	5	outer	outer	ADJ
easat-4306	215	6	model	model	NOUN
easat-4306	215	7	analysis	analysis	NOUN
easat-4306	215	8	is	be	AUX
easat-4306	215	9	conducted	conduct	VERB
easat-4306	215	10	to	to	PART
easat-4306	215	11	verify	verify	VERB
easat-4306	215	12	the	the	DET
easat-4306	215	13	appropriateness	appropriateness	NOUN
easat-4306	215	14	of	of	ADP
easat-4306	215	15	the	the	DET
easat-4306	215	16	model	model	NOUN
easat-4306	215	17	measurements	measurement	NOUN
easat-4306	215	18	.	.	PUNCT
easat-4306	216	1	model	model	NOUN
easat-4306	216	2	measurements	measurement	NOUN
easat-4306	216	3	are	be	AUX
easat-4306	216	4	evaluated	evaluate	VERB
easat-4306	216	5	for	for	ADP
easat-4306	216	6	validity	validity	NOUN
easat-4306	216	7	and	and	CCONJ
easat-4306	216	8	reliability	reliability	NOUN
easat-4306	216	9	.	.	PUNCT
easat-4306	217	1	for	for	SCONJ
easat-4306	217	2	the	the	DET
easat-4306	217	3	research	research	NOUN
easat-4306	217	4	data	datum	NOUN
easat-4306	217	5	to	to	PART
easat-4306	217	6	be	be	AUX
easat-4306	217	7	valid	valid	ADJ
easat-4306	217	8	and	and	CCONJ
easat-4306	217	9	reliable	reliable	ADJ
easat-4306	217	10	,	,	PUNCT
easat-4306	217	11	this	this	DET
easat-4306	217	12	study	study	NOUN
easat-4306	217	13	uses	use	VERB
easat-4306	217	14	several	several	ADJ
easat-4306	217	15	analysis	analysis	NOUN
easat-4306	217	16	tests	test	NOUN
easat-4306	217	17	:	:	PUNCT
easat-4306	217	18	outer	outer	ADJ
easat-4306	217	19	loading	loading	NOUN
easat-4306	217	20	,	,	PUNCT
easat-4306	217	21	average	average	ADJ
easat-4306	217	22	variance	variance	NOUN
easat-4306	217	23	extracted	extract	VERB
easat-4306	217	24	(	(	PUNCT
easat-4306	217	25	ave	ave	PROPN
easat-4306	217	26	)	)	PUNCT
easat-4306	217	27	,	,	PUNCT
easat-4306	217	28	cronbach	cronbach	PROPN
easat-4306	217	29	's	's	PART
easat-4306	217	30	alpha	alpha	NOUN
easat-4306	217	31	,	,	PUNCT
easat-4306	217	32	and	and	CCONJ
easat-4306	217	33	construct	construct	VERB
easat-4306	217	34	reliability	reliability	NOUN
easat-4306	217	35	.	.	PUNCT
easat-4306	218	1	the	the	DET
easat-4306	218	2	results	result	NOUN
easat-4306	218	3	can	can	AUX
easat-4306	218	4	be	be	AUX
easat-4306	218	5	seen	see	VERB
easat-4306	218	6	in	in	ADP
easat-4306	218	7	table	table	NOUN
easat-4306	218	8	2	2	NUM
easat-4306	218	9	.	.	PUNCT
easat-4306	218	10	.	.	PUNCT
easat-4306	219	1	table	table	NOUN
easat-4306	219	2	3	3	NUM
easat-4306	219	3	.	.	PUNCT
easat-4306	219	4	measurement	measurement	NOUN
easat-4306	219	5	model	model	PROPN
easat-4306	219	6	.	.	PUNCT
easat-4306	220	1	variable	variable	ADJ
easat-4306	220	2	indicator	indicator	NOUN
easat-4306	220	3	outer	outer	ADJ
easat-4306	220	4	loading	load	VERB
easat-4306	220	5	ave	ave	PROPN
easat-4306	220	6	cronbach	cronbach	PROPN
easat-4306	220	7	's	's	PART
easat-4306	220	8	alpha	alpha	ADJ
easat-4306	220	9	composite	composite	ADJ
easat-4306	220	10	reliability	reliability	NOUN
easat-4306	220	11	neuromarketing	neuromarketing	NOUN
easat-4306	220	12	x1.1	x1.1	PROPN
easat-4306	220	13	0.733	0.733	NUM
easat-4306	220	14	0.551	0.551	NUM
easat-4306	220	15	0.837	0.837	NUM
easat-4306	220	16	0.880	0.880	NUM
easat-4306	220	17	x1.2	x1.2	PROPN
easat-4306	220	18	0.725	0.725	NUM
easat-4306	220	19	x1.3	x1.3	PROPN
easat-4306	220	20	0.769	0.769	NUM
easat-4306	220	21	x1.4	x1.4	PROPN
easat-4306	220	22	0.774	0.774	NUM
easat-4306	220	23	x1.5	x1.5	NOUN
easat-4306	220	24	0.722	0.722	NUM
easat-4306	220	25	x1.6	x1.6	PROPN
easat-4306	220	26	0.727	0.727	NUM
easat-4306	220	27	influencer	influencer	NOUN
easat-4306	220	28	marketing	marketing	NOUN
easat-4306	220	29	x2.1	x2.1	NUM
easat-4306	220	30	0.764	0.764	NUM
easat-4306	220	31	0.558	0.558	NUM
easat-4306	220	32	0.912	0.912	NUM
easat-4306	220	33	0.927	0.927	NUM
easat-4306	220	34	x2.2	x2.2	PROPN
easat-4306	220	35	0.745	0.745	NUM
easat-4306	220	36	x2.3	x2.3	ADP
easat-4306	220	37	0.789	0.789	NUM
easat-4306	220	38	x2.4	x2.4	NUM
easat-4306	220	39	0.727	0.727	NUM
easat-4306	220	40	x2.5	x2.5	PROPN
easat-4306	220	41	0.727	0.727	NUM
easat-4306	220	42	x2.6	x2.6	PROPN
easat-4306	220	43	0.769	0.769	NUM
easat-4306	220	44	x2.7	x2.7	NUM
easat-4306	220	45	0.739	0.739	NUM
easat-4306	220	46	x2.8	x2.8	PROPN
easat-4306	220	47	0.754	0.754	NUM
easat-4306	220	48	x2.9	x2.9	NUM
easat-4306	220	49	0.736	0.736	NUM
easat-4306	220	50	x2.10	x2.10	PROPN
easat-4306	220	51	0.718	0.718	NUM
easat-4306	220	52	purchasing	purchase	VERB
easat-4306	220	53	purchase	purchase	NOUN
easat-4306	220	54	decision	decision	NOUN
easat-4306	220	55	y1	y1	NOUN
easat-4306	220	56	0.802	0.802	NUM
easat-4306	220	57	0.558	0.558	NUM
easat-4306	220	58	0.921	0.921	NUM
easat-4306	220	59	0.934	0.934	NUM
easat-4306	220	60	y2	y2	NOUN
easat-4306	220	61	0.723	0.723	NUM
easat-4306	220	62	y3	y3	NOUN
easat-4306	220	63	0.802	0.802	NUM
easat-4306	220	64	y4	y4	ADJ
easat-4306	220	65	0.711	0.711	NUM
easat-4306	220	66	y5	y5	NOUN
easat-4306	220	67	0.771	0.771	NUM
easat-4306	220	68	y6	y6	ADJ
easat-4306	220	69	0.738	0.738	NUM
easat-4306	220	70	y7	y7	PROPN
easat-4306	220	71	0.810	0.810	NUM
easat-4306	220	72	y8	y8	PROPN
easat-4306	220	73	0.731	0.731	NUM
easat-4306	220	74	y9	y9	PROPN
easat-4306	220	75	0.754	0.754	NUM
easat-4306	220	76	y10	y10	NOUN
easat-4306	220	77	0.802	0.802	NUM
easat-4306	220	78	customer	customer	NOUN
easat-4306	220	79	behavior	behavior	NOUN
easat-4306	220	80	z1	z1	NOUN
easat-4306	220	81	0.743	0.743	NUM
easat-4306	220	82	0.579	0.579	NUM
easat-4306	220	83	0.919	0.919	NUM
easat-4306	220	84	0.932	0.932	NUM
easat-4306	220	85	z2	z2	NOUN
easat-4306	220	86	0.774	0.774	NUM
easat-4306	220	87	z3	z3	PROPN
easat-4306	220	88	0.724	0.724	NUM
easat-4306	220	89	z4	z4	PROPN
easat-4306	220	90	0.747	0.747	NUM
easat-4306	220	91	1028	1028	NUM
easat-4306	220	92	edelweiss	edelweiss	PROPN
easat-4306	220	93	applied	apply	VERB
easat-4306	220	94	science	science	NOUN
easat-4306	220	95	and	and	CCONJ
easat-4306	220	96	technology	technology	NOUN
easat-4306	220	97	issn	issn	PROPN
easat-4306	220	98	:	:	PUNCT
easat-4306	220	99	2576	2576	NUM
easat-4306	220	100	-	-	SYM
easat-4306	220	101	8484	8484	NUM
easat-4306	220	102	vol	vol	NOUN
easat-4306	220	103	.	.	PROPN
easat-4306	221	1	9	9	NUM
easat-4306	221	2	,	,	PUNCT
easat-4306	221	3	no	no	INTJ
easat-4306	221	4	.	.	NOUN
easat-4306	221	5	1	1	NUM
easat-4306	221	6	:	:	PUNCT
easat-4306	221	7	1019	1019	NUM
easat-4306	221	8	-	-	SYM
easat-4306	221	9	1033	1033	NUM
easat-4306	221	10	,	,	PUNCT
easat-4306	221	11	2025	2025	NUM
easat-4306	221	12	doi	doi	NOUN
easat-4306	221	13	:	:	PUNCT
easat-4306	221	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	221	15	©	©	PROPN
easat-4306	221	16	2025	2025	NUM
easat-4306	221	17	by	by	ADP
easat-4306	221	18	the	the	DET
easat-4306	221	19	authors	author	NOUN
easat-4306	221	20	;	;	PUNCT
easat-4306	221	21	licensee	licensee	PROPN
easat-4306	221	22	learning	learn	VERB
easat-4306	221	23	gate	gate	PROPN
easat-4306	221	24	z5	z5	PROPN
easat-4306	221	25	0.768	0.768	NUM
easat-4306	221	26	z6	z6	PROPN
easat-4306	221	27	0.770	0.770	NUM
easat-4306	221	28	z7	z7	PROPN
easat-4306	221	29	0.744	0.744	NUM
easat-4306	221	30	z8	z8	NOUN
easat-4306	221	31	0.784	0.784	NUM
easat-4306	221	32	z9	z9	PROPN
easat-4306	221	33	0.755	0.755	NUM
easat-4306	221	34	z10	z10	NOUN
easat-4306	221	35	0.799	0.799	NUM
easat-4306	221	36	as	as	SCONJ
easat-4306	221	37	shown	show	VERB
easat-4306	221	38	in	in	ADP
easat-4306	221	39	table	table	NOUN
easat-4306	221	40	2	2	NUM
easat-4306	221	41	,	,	PUNCT
easat-4306	221	42	the	the	DET
easat-4306	221	43	outer	outer	ADJ
easat-4306	221	44	loading	loading	NOUN
easat-4306	221	45	value	value	NOUN
easat-4306	221	46	of	of	ADP
easat-4306	221	47	each	each	DET
easat-4306	221	48	item	item	NOUN
easat-4306	221	49	must	must	AUX
easat-4306	221	50	be	be	AUX
easat-4306	221	51	greater	great	ADJ
easat-4306	221	52	than	than	ADP
easat-4306	221	53	0.7	0.7	NUM
easat-4306	221	54	,	,	PUNCT
easat-4306	221	55	and	and	CCONJ
easat-4306	221	56	the	the	DET
easat-4306	221	57	ave	ave	NOUN
easat-4306	221	58	value	value	NOUN
easat-4306	221	59	must	must	AUX
easat-4306	221	60	be	be	AUX
easat-4306	221	61	greater	great	ADJ
easat-4306	221	62	than	than	ADP
easat-4306	221	63	0.5	0.5	NUM
easat-4306	221	64	.	.	PUNCT
easat-4306	222	1	therefore	therefore	ADV
easat-4306	222	2	,	,	PUNCT
easat-4306	222	3	all	all	DET
easat-4306	222	4	indicators	indicator	NOUN
easat-4306	222	5	in	in	ADP
easat-4306	222	6	this	this	DET
easat-4306	222	7	study	study	NOUN
easat-4306	222	8	are	be	AUX
easat-4306	222	9	valid	valid	ADJ
easat-4306	222	10	.	.	PUNCT
easat-4306	223	1	however	however	ADV
easat-4306	223	2	,	,	PUNCT
easat-4306	223	3	the	the	DET
easat-4306	223	4	results	result	NOUN
easat-4306	223	5	of	of	ADP
easat-4306	223	6	the	the	DET
easat-4306	223	7	reliability	reliability	NOUN
easat-4306	223	8	calculation	calculation	NOUN
easat-4306	223	9	of	of	ADP
easat-4306	223	10	the	the	DET
easat-4306	223	11	study	study	NOUN
easat-4306	223	12	showed	show	VERB
easat-4306	223	13	that	that	SCONJ
easat-4306	223	14	the	the	DET
easat-4306	223	15	composite	composite	ADJ
easat-4306	223	16	variable	variable	NOUN
easat-4306	223	17	and	and	CCONJ
easat-4306	223	18	the	the	DET
easat-4306	223	19	cronbach	cronbach	ADJ
easat-4306	223	20	alpha	alpha	NOUN
easat-4306	223	21	met	meet	VERB
easat-4306	223	22	the	the	DET
easat-4306	223	23	criteria	criterion	NOUN
easat-4306	223	24	,	,	PUNCT
easat-4306	223	25	which	which	PRON
easat-4306	223	26	means	mean	VERB
easat-4306	223	27	that	that	SCONJ
easat-4306	223	28	this	this	DET
easat-4306	223	29	research	research	NOUN
easat-4306	223	30	item	item	NOUN
easat-4306	223	31	was	be	AUX
easat-4306	223	32	valid	valid	ADJ
easat-4306	223	33	and	and	CCONJ
easat-4306	223	34	reliable	reliable	ADJ
easat-4306	223	35	.	.	PUNCT
easat-4306	224	1	5.4	5.4	NUM
easat-4306	224	2	.	.	PUNCT
easat-4306	224	3	structure	structure	NOUN
easat-4306	224	4	of	of	ADP
easat-4306	224	5	analysis	analysis	NOUN
easat-4306	224	6	model	model	NOUN
easat-4306	224	7	the	the	DET
easat-4306	224	8	model	model	NOUN
easat-4306	224	9	analysis	analysis	NOUN
easat-4306	224	10	evaluates	evaluate	VERB
easat-4306	224	11	structural	structural	ADJ
easat-4306	224	12	models	model	NOUN
easat-4306	224	13	that	that	PRON
easat-4306	224	14	predict	predict	VERB
easat-4306	224	15	cause	cause	VERB
easat-4306	224	16	-	-	PUNCT
easat-4306	224	17	and	and	CCONJ
easat-4306	224	18	-	-	PUNCT
easat-4306	224	19	effect	effect	NOUN
easat-4306	224	20	interactions	interaction	NOUN
easat-4306	224	21	between	between	ADP
easat-4306	224	22	latent	latent	NOUN
easat-4306	224	23	variables	variable	NOUN
easat-4306	224	24	or	or	CCONJ
easat-4306	224	25	variables	variable	NOUN
easat-4306	224	26	that	that	PRON
easat-4306	224	27	can	can	AUX
easat-4306	224	28	not	not	PART
easat-4306	224	29	be	be	AUX
easat-4306	224	30	directly	directly	ADV
easat-4306	224	31	assessed	assess	VERB
easat-4306	224	32	.	.	PUNCT
easat-4306	225	1	the	the	DET
easat-4306	225	2	analysis	analysis	NOUN
easat-4306	225	3	of	of	ADP
easat-4306	225	4	the	the	DET
easat-4306	225	5	inner	inner	ADJ
easat-4306	225	6	model	model	NOUN
easat-4306	225	7	is	be	AUX
easat-4306	225	8	shown	show	VERB
easat-4306	225	9	by	by	ADP
easat-4306	225	10	r	r	NOUN
easat-4306	225	11	-	-	PUNCT
easat-4306	225	12	squared	square	VERB
easat-4306	225	13	,	,	PUNCT
easat-4306	225	14	f	f	X
easat-4306	225	15	-	-	PUNCT
easat-4306	225	16	squared	square	VERB
easat-4306	225	17	,	,	PUNCT
easat-4306	225	18	and	and	CCONJ
easat-4306	225	19	r	r	X
easat-4306	225	20	-	-	PUNCT
easat-4306	225	21	squared	square	VERB
easat-4306	225	22	.	.	PUNCT
easat-4306	226	1	the	the	DET
easat-4306	226	2	data	datum	NOUN
easat-4306	226	3	processing	processing	NOUN
easat-4306	226	4	results	result	NOUN
easat-4306	226	5	for	for	ADP
easat-4306	226	6	r	r	NOUN
easat-4306	226	7	square	square	NOUN
easat-4306	226	8	and	and	CCONJ
easat-4306	226	9	r	r	NOUN
easat-4306	226	10	square	square	ADJ
easat-4306	226	11	adjusted	adjust	VERB
easat-4306	226	12	are	be	AUX
easat-4306	226	13	:	:	PUNCT
easat-4306	226	14	table	table	NOUN
easat-4306	226	15	4	4	NUM
easat-4306	226	16	.	.	PUNCT
easat-4306	226	17	output	output	NOUN
easat-4306	226	18	r	r	NOUN
easat-4306	226	19	square	square	NOUN
easat-4306	226	20	and	and	CCONJ
easat-4306	226	21	r	r	NOUN
easat-4306	226	22	square	square	ADJ
easat-4306	226	23	adjusted	adjust	VERB
easat-4306	226	24	.	.	PUNCT
easat-4306	227	1	model	model	NOUN
easat-4306	227	2	r	r	PROPN
easat-4306	227	3	square	square	ADJ
easat-4306	227	4	adjusted	adjust	VERB
easat-4306	227	5	r	r	NOUN
easat-4306	227	6	square	square	NOUN
easat-4306	227	7	x1	x1	PROPN
easat-4306	227	8	and	and	CCONJ
easat-4306	227	9	x2	x2	PROPN
easat-4306	227	10	to	to	ADP
easat-4306	227	11	y	y	PROPN
easat-4306	227	12	0.917	0.917	NUM
easat-4306	227	13	0.916	0.916	NUM
easat-4306	228	1	x1	x1	PROPN
easat-4306	228	2	dan	dan	PROPN
easat-4306	228	3	x2	x2	PROPN
easat-4306	228	4	to	to	ADP
easat-4306	228	5	z	z	NOUN
easat-4306	228	6	0.871	0.871	NUM
easat-4306	228	7	0.870	0.870	NUM
easat-4306	228	8	there	there	PRON
easat-4306	228	9	are	be	VERB
easat-4306	228	10	three	three	NUM
easat-4306	228	11	categories	category	NOUN
easat-4306	228	12	of	of	ADP
easat-4306	228	13	r	r	NOUN
easat-4306	228	14	square	square	ADJ
easat-4306	228	15	values	value	NOUN
easat-4306	228	16	:	:	PUNCT
easat-4306	228	17	this	this	DET
easat-4306	228	18	value	value	NOUN
easat-4306	228	19	is	be	AUX
easat-4306	228	20	considered	consider	VERB
easat-4306	228	21	substantial	substantial	ADJ
easat-4306	228	22	if	if	SCONJ
easat-4306	228	23	it	it	PRON
easat-4306	228	24	exceeds	exceed	VERB
easat-4306	228	25	0.75	0.75	NUM
easat-4306	228	26	,	,	PUNCT
easat-4306	228	27	moderate	moderate	ADJ
easat-4306	228	28	if	if	SCONJ
easat-4306	228	29	the	the	DET
easat-4306	228	30	value	value	NOUN
easat-4306	228	31	is	be	AUX
easat-4306	228	32	0.50	0.50	NUM
easat-4306	228	33	to	to	ADP
easat-4306	228	34	0.74	0.74	NUM
easat-4306	228	35	,	,	PUNCT
easat-4306	228	36	and	and	CCONJ
easat-4306	228	37	weak	weak	ADJ
easat-4306	228	38	if	if	SCONJ
easat-4306	228	39	the	the	DET
easat-4306	228	40	value	value	NOUN
easat-4306	228	41	is	be	AUX
easat-4306	228	42	0.25	0.25	NUM
easat-4306	228	43	to	to	ADP
easat-4306	228	44	0.49	0.49	NUM
easat-4306	228	45	[	[	X
easat-4306	228	46	39	39	NUM
easat-4306	228	47	]	]	PUNCT
easat-4306	228	48	.	.	PUNCT
easat-4306	229	1	because	because	SCONJ
easat-4306	229	2	the	the	DET
easat-4306	229	3	r	r	NOUN
easat-4306	229	4	square	square	NOUN
easat-4306	229	5	and	and	CCONJ
easat-4306	229	6	adjusted	adjust	VERB
easat-4306	229	7	r	r	NOUN
easat-4306	229	8	square	square	ADJ
easat-4306	229	9	values	value	NOUN
easat-4306	229	10	of	of	ADP
easat-4306	229	11	the	the	DET
easat-4306	229	12	neuromarketing	neuromarketing	NOUN
easat-4306	229	13	(	(	PUNCT
easat-4306	229	14	x1	x1	PROPN
easat-4306	229	15	)	)	PUNCT
easat-4306	229	16	and	and	CCONJ
easat-4306	229	17	marketing	marketing	NOUN
easat-4306	229	18	influencer	influencer	NOUN
easat-4306	229	19	(	(	PUNCT
easat-4306	229	20	x2	x2	NOUN
easat-4306	229	21	)	)	PUNCT
easat-4306	229	22	models	model	NOUN
easat-4306	229	23	on	on	ADP
easat-4306	229	24	purchase	purchase	NOUN
easat-4306	229	25	purity	purity	NOUN
easat-4306	229	26	(	(	PUNCT
easat-4306	229	27	y	y	NOUN
easat-4306	229	28	)	)	PUNCT
easat-4306	229	29	were	be	AUX
easat-4306	229	30	more	more	ADV
easat-4306	229	31	significant	significant	ADJ
easat-4306	229	32	than	than	ADP
easat-4306	229	33	0.75	0.75	NUM
easat-4306	229	34	,	,	PUNCT
easat-4306	229	35	the	the	DET
easat-4306	229	36	independent	independent	ADJ
easat-4306	229	37	variable	variable	NOUN
easat-4306	229	38	greatly	greatly	ADV
easat-4306	229	39	influenced	influence	VERB
easat-4306	229	40	the	the	DET
easat-4306	229	41	dependent	dependent	ADJ
easat-4306	229	42	variable	variable	NOUN
easat-4306	229	43	.	.	PUNCT
easat-4306	230	1	as	as	SCONJ
easat-4306	230	2	illustrated	illustrate	VERB
easat-4306	230	3	in	in	ADP
easat-4306	230	4	table	table	NOUN
easat-4306	230	5	3	3	NUM
easat-4306	230	6	.	.	PUNCT
easat-4306	231	1	conversely	conversely	ADV
easat-4306	231	2	,	,	PUNCT
easat-4306	231	3	these	these	DET
easat-4306	231	4	two	two	NUM
easat-4306	231	5	models	model	NOUN
easat-4306	231	6	'	'	PART
easat-4306	231	7	r	r	NOUN
easat-4306	231	8	square	square	NOUN
easat-4306	231	9	and	and	CCONJ
easat-4306	231	10	adjusted	adjust	VERB
easat-4306	231	11	r	r	NOUN
easat-4306	231	12	square	square	ADJ
easat-4306	231	13	values	value	NOUN
easat-4306	231	14	are	be	AUX
easat-4306	231	15	below	below	ADP
easat-4306	231	16	0.75	0.75	NUM
easat-4306	231	17	.	.	PUNCT
easat-4306	232	1	the	the	DET
easat-4306	232	2	magnitude	magnitude	NOUN
easat-4306	232	3	of	of	ADP
easat-4306	232	4	each	each	DET
easat-4306	232	5	variable	variable	NOUN
easat-4306	232	6	's	's	PART
easat-4306	232	7	influence	influence	NOUN
easat-4306	232	8	must	must	AUX
easat-4306	232	9	be	be	AUX
easat-4306	232	10	assessed	assess	VERB
easat-4306	232	11	against	against	ADP
easat-4306	232	12	the	the	DET
easat-4306	232	13	effect	effect	NOUN
easat-4306	232	14	size	size	NOUN
easat-4306	232	15	,	,	PUNCT
easat-4306	232	16	or	or	CCONJ
easat-4306	232	17	f	f	X
easat-4306	232	18	,	,	PUNCT
easat-4306	232	19	to	to	PART
easat-4306	232	20	ascertain	ascertain	VERB
easat-4306	232	21	whether	whether	SCONJ
easat-4306	232	22	a	a	DET
easat-4306	232	23	meaningful	meaningful	ADJ
easat-4306	232	24	relationship	relationship	NOUN
easat-4306	232	25	exists	exist	VERB
easat-4306	232	26	between	between	ADP
easat-4306	232	27	the	the	DET
easat-4306	232	28	variables	variable	NOUN
easat-4306	232	29	.	.	PUNCT
easat-4306	233	1	the	the	DET
easat-4306	233	2	value	value	NOUN
easat-4306	233	3	of	of	ADP
easat-4306	233	4	f	f	NOUN
easat-4306	233	5	-	-	PUNCT
easat-4306	233	6	squared	square	VERB
easat-4306	233	7	in	in	ADP
easat-4306	233	8	this	this	DET
easat-4306	233	9	investigation	investigation	NOUN
easat-4306	233	10	is	be	AUX
easat-4306	233	11	:	:	PUNCT
easat-4306	233	12	table	table	NOUN
easat-4306	233	13	5	5	NUM
easat-4306	233	14	.	.	PUNCT
easat-4306	233	15	output	output	PROPN
easat-4306	233	16	f	f	PROPN
easat-4306	233	17	square	square	PROPN
easat-4306	233	18	.	.	PUNCT
easat-4306	234	1	variable	variable	ADJ
easat-4306	234	2	purchase	purchase	NOUN
easat-4306	234	3	decision	decision	NOUN
easat-4306	234	4	customer	customer	NOUN
easat-4306	234	5	behavior	behavior	NOUN
easat-4306	234	6	neuromarketing	neuromarkete	VERB
easat-4306	234	7	0.003	0.003	NUM
easat-4306	234	8	0.158	0.158	NUM
easat-4306	234	9	influencer	influencer	NOUN
easat-4306	234	10	marketing	marketing	NOUN
easat-4306	234	11	0.048	0.048	NUM
easat-4306	234	12	0.825	0.825	NUM
easat-4306	234	13	purchase	purchase	NOUN
easat-4306	234	14	decision	decision	NOUN
easat-4306	234	15	0.000	0.000	NUM
easat-4306	234	16	0.905	0.905	NUM
easat-4306	234	17	customer	customer	NOUN
easat-4306	234	18	behavior	behavior	NOUN
easat-4306	234	19	0.905	0.905	NUM
easat-4306	234	20	0.000	0.000	NUM
easat-4306	234	21	table	table	NOUN
easat-4306	234	22	5	5	NUM
easat-4306	234	23	shows	show	VERB
easat-4306	234	24	that	that	SCONJ
easat-4306	234	25	influencer	influencer	NOUN
easat-4306	234	26	marketing	marketing	NOUN
easat-4306	234	27	strongly	strongly	ADV
easat-4306	234	28	influences	influence	VERB
easat-4306	234	29	purchasing	purchasing	NOUN
easat-4306	234	30	decisions	decision	NOUN
easat-4306	234	31	based	base	VERB
easat-4306	234	32	on	on	ADP
easat-4306	234	33	the	the	DET
easat-4306	234	34	fsquare	fsquare	NOUN
easat-4306	234	35	value	value	NOUN
easat-4306	234	36	for	for	ADP
easat-4306	234	37	each	each	DET
easat-4306	234	38	neuromarketing	neuromarkete	VERB
easat-4306	234	39	research	research	NOUN
easat-4306	234	40	variable	variable	NOUN
easat-4306	234	41	.	.	PUNCT
easat-4306	235	1	meanwhile	meanwhile	ADV
easat-4306	235	2	,	,	PUNCT
easat-4306	235	3	the	the	DET
easat-4306	235	4	independent	independent	ADJ
easat-4306	235	5	variable	variable	NOUN
easat-4306	235	6	of	of	ADP
easat-4306	235	7	neuromarketing	neuromarketing	NOUN
easat-4306	235	8	on	on	ADP
easat-4306	235	9	consumer	consumer	NOUN
easat-4306	235	10	behavior	behavior	NOUN
easat-4306	235	11	has	have	VERB
easat-4306	235	12	a	a	DET
easat-4306	235	13	moderate	moderate	ADJ
easat-4306	235	14	influence	influence	NOUN
easat-4306	235	15	,	,	PUNCT
easat-4306	235	16	and	and	CCONJ
easat-4306	235	17	the	the	DET
easat-4306	235	18	variable	variable	NOUN
easat-4306	235	19	of	of	ADP
easat-4306	235	20	influencer	influencer	NOUN
easat-4306	235	21	marketing	marketing	NOUN
easat-4306	235	22	on	on	ADP
easat-4306	235	23	consumer	consumer	NOUN
easat-4306	235	24	behavior	behavior	NOUN
easat-4306	235	25	has	have	VERB
easat-4306	235	26	a	a	DET
easat-4306	235	27	strong	strong	ADJ
easat-4306	235	28	impact	impact	NOUN
easat-4306	235	29	.	.	PUNCT
easat-4306	236	1	1029	1029	NUM
easat-4306	236	2	edelweiss	edelweiss	PROPN
easat-4306	236	3	applied	apply	VERB
easat-4306	236	4	science	science	NOUN
easat-4306	236	5	and	and	CCONJ
easat-4306	236	6	technology	technology	NOUN
easat-4306	236	7	issn	issn	PROPN
easat-4306	236	8	:	:	PUNCT
easat-4306	236	9	2576	2576	NUM
easat-4306	236	10	-	-	SYM
easat-4306	236	11	8484	8484	NUM
easat-4306	236	12	vol	vol	NOUN
easat-4306	236	13	.	.	PROPN
easat-4306	237	1	9	9	NUM
easat-4306	237	2	,	,	PUNCT
easat-4306	237	3	no	no	INTJ
easat-4306	237	4	.	.	NOUN
easat-4306	237	5	1	1	NUM
easat-4306	237	6	:	:	PUNCT
easat-4306	237	7	1019	1019	NUM
easat-4306	237	8	-	-	SYM
easat-4306	237	9	1033	1033	NUM
easat-4306	237	10	,	,	PUNCT
easat-4306	237	11	2025	2025	NUM
easat-4306	237	12	doi	doi	NOUN
easat-4306	237	13	:	:	PUNCT
easat-4306	237	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	237	15	©	©	PROPN
easat-4306	237	16	2025	2025	NUM
easat-4306	237	17	by	by	ADP
easat-4306	237	18	the	the	DET
easat-4306	237	19	authors	author	NOUN
easat-4306	237	20	;	;	PUNCT
easat-4306	237	21	licensee	licensee	PROPN
easat-4306	237	22	learning	learn	VERB
easat-4306	237	23	gate	gate	PROPN
easat-4306	237	24	figure	figure	NOUN
easat-4306	237	25	3	3	NUM
easat-4306	237	26	:	:	PUNCT
easat-4306	237	27	output	output	NOUN
easat-4306	237	28	path	path	NOUN
easat-4306	237	29	analysis	analysis	NOUN
easat-4306	237	30	.	.	PUNCT
easat-4306	238	1	5.5	5.5	NUM
easat-4306	238	2	.	.	PUNCT
easat-4306	238	3	hypothesis	hypothesis	NOUN
easat-4306	238	4	testing	testing	NOUN
easat-4306	238	5	for	for	ADP
easat-4306	238	6	direct	direct	ADJ
easat-4306	238	7	and	and	CCONJ
easat-4306	238	8	indirect	indirect	ADJ
easat-4306	238	9	hypothesis	hypothesis	NOUN
easat-4306	238	10	testing	testing	NOUN
easat-4306	238	11	in	in	ADP
easat-4306	238	12	this	this	DET
easat-4306	238	13	study	study	NOUN
easat-4306	238	14	,	,	PUNCT
easat-4306	238	15	it	it	PRON
easat-4306	238	16	can	can	AUX
easat-4306	238	17	be	be	AUX
easat-4306	238	18	seen	see	VERB
easat-4306	238	19	in	in	ADP
easat-4306	238	20	table	table	NOUN
easat-4306	238	21	5	5	NUM
easat-4306	238	22	:	:	PUNCT
easat-4306	238	23	table	table	NOUN
easat-4306	238	24	6	6	NUM
easat-4306	238	25	.	.	PUNCT
easat-4306	239	1	summary	summary	NOUN
easat-4306	239	2	of	of	ADP
easat-4306	239	3	hypothesis	hypothesis	NOUN
easat-4306	239	4	testing	testing	NOUN
easat-4306	239	5	.	.	PUNCT
easat-4306	240	1	hypothesis	hypothesis	NOUN
easat-4306	240	2	variable	variable	ADJ
easat-4306	240	3	independent	independent	ADJ
easat-4306	240	4	path	path	NOUN
easat-4306	240	5	analysis	analysis	NOUN
easat-4306	240	6	t	t	NOUN
easat-4306	240	7	value	value	NOUN
easat-4306	240	8	p	p	NOUN
easat-4306	240	9	value	value	NOUN
easat-4306	240	10	h1	h1	NOUN
easat-4306	240	11	neuromarketing	neuromarketing	NOUN
easat-4306	240	12	-	-	PUNCT
easat-4306	240	13	>	>	X
easat-4306	240	14	customer	customer	NOUN
easat-4306	240	15	behavior	behavior	NOUN
easat-4306	240	16	0.292	0.292	NUM
easat-4306	240	17	7.125	7.125	NUM
easat-4306	240	18	0.000	0.000	NUM
easat-4306	240	19	h2	h2	NOUN
easat-4306	240	20	influencer	influencer	NOUN
easat-4306	240	21	marketing	marketing	NOUN
easat-4306	240	22	-	-	PUNCT
easat-4306	240	23	>	>	X
easat-4306	240	24	customer	customer	NOUN
easat-4306	240	25	behavior	behavior	NOUN
easat-4306	240	26	0.668	0.668	NUM
easat-4306	240	27	16.939	16.939	NUM
easat-4306	240	28	0.000	0.000	NUM
easat-4306	240	29	h3	h3	NOUN
easat-4306	240	30	neuromarketing	neuromarketing	NOUN
easat-4306	240	31	-	-	PUNCT
easat-4306	240	32	>	>	X
easat-4306	240	33	purchase	purchase	NOUN
easat-4306	240	34	decision	decision	NOUN
easat-4306	240	35	0.033	0.033	NUM
easat-4306	240	36	7.787	7.787	NUM
easat-4306	240	37	0.043	0.043	NUM
easat-4306	240	38	h4	h4	PROPN
easat-4306	240	39	influencer	influencer	NOUN
easat-4306	240	40	marketing	marketing	NOUN
easat-4306	240	41	-	-	PUNCT
easat-4306	240	42	>	>	X
easat-4306	240	43	purchase	purchase	NOUN
easat-4306	240	44	decision	decision	NOUN
easat-4306	240	45	0.175	0.175	NUM
easat-4306	240	46	3.574	3.574	NUM
easat-4306	240	47	0.000	0.000	NUM
easat-4306	240	48	h5	h5	NOUN
easat-4306	240	49	customer	customer	NOUN
easat-4306	240	50	behavior	behavior	NOUN
easat-4306	240	51	-	-	PUNCT
easat-4306	240	52	>	>	X
easat-4306	240	53	purchase	purchase	NOUN
easat-4306	240	54	decision	decision	NOUN
easat-4306	240	55	0.764	0.764	NUM
easat-4306	240	56	14.914	14.914	NUM
easat-4306	240	57	0.000	0.000	NUM
easat-4306	240	58	influencer	influencer	NOUN
easat-4306	240	59	marketing	marketing	NOUN
easat-4306	240	60	-	-	PUNCT
easat-4306	240	61	>	>	X
easat-4306	240	62	customer	customer	NOUN
easat-4306	240	63	behavior	behavior	NOUN
easat-4306	240	64	-	-	PUNCT
easat-4306	240	65	>	>	X
easat-4306	240	66	purchase	purchase	NOUN
easat-4306	240	67	decision	decision	NOUN
easat-4306	240	68	0.510	0.510	NUM
easat-4306	240	69	3.547	3.547	NUM
easat-4306	240	70	0.048	0.048	NUM
easat-4306	240	71	neuromarketing	neuromarkete	VERB
easat-4306	240	72	-	-	PUNCT
easat-4306	240	73	>	>	X
easat-4306	240	74	customer	customer	NOUN
easat-4306	240	75	behavior	behavior	NOUN
easat-4306	240	76	-	-	PUNCT
easat-4306	240	77	>	>	X
easat-4306	240	78	purchase	purchase	NOUN
easat-4306	240	79	decision	decision	NOUN
easat-4306	240	80	0.223	0.223	NUM
easat-4306	240	81	3.778	3.778	NUM
easat-4306	240	82	0.003	0.003	NUM
easat-4306	240	83	the	the	DET
easat-4306	240	84	results	result	NOUN
easat-4306	240	85	of	of	ADP
easat-4306	240	86	the	the	DET
easat-4306	240	87	above	above	ADJ
easat-4306	240	88	data	datum	NOUN
easat-4306	240	89	show	show	VERB
easat-4306	240	90	that	that	SCONJ
easat-4306	240	91	the	the	DET
easat-4306	240	92	pathway	pathway	NOUN
easat-4306	240	93	coefficient	coefficient	NOUN
easat-4306	240	94	for	for	ADP
easat-4306	240	95	neuromarketing	neuromarkete	VERB
easat-4306	240	96	directly	directly	ADV
easat-4306	240	97	influences	influence	VERB
easat-4306	240	98	customer	customer	NOUN
easat-4306	240	99	behaviour	behaviour	NOUN
easat-4306	240	100	is	be	AUX
easat-4306	240	101	0.292	0.292	NUM
easat-4306	240	102	.	.	PUNCT
easat-4306	241	1	the	the	DET
easat-4306	241	2	influencer	influencer	NOUN
easat-4306	241	3	marketing	marketing	NOUN
easat-4306	241	4	variable	variable	NOUN
easat-4306	241	5	has	have	VERB
easat-4306	241	6	a	a	DET
easat-4306	241	7	direct	direct	ADJ
easat-4306	241	8	influence	influence	NOUN
easat-4306	241	9	on	on	ADP
easat-4306	241	10	customer	customer	NOUN
easat-4306	241	11	behaviour	behaviour	NOUN
easat-4306	241	12	of	of	ADP
easat-4306	241	13	0.668	0.668	NUM
easat-4306	241	14	.	.	PUNCT
easat-4306	242	1	so	so	ADV
easat-4306	242	2	,	,	PUNCT
easat-4306	242	3	the	the	DET
easat-4306	242	4	most	most	ADV
easat-4306	242	5	significant	significant	ADJ
easat-4306	242	6	direct	direct	ADJ
easat-4306	242	7	influence	influence	NOUN
easat-4306	242	8	on	on	ADP
easat-4306	242	9	customer	customer	NOUN
easat-4306	242	10	behaviour	behaviour	NOUN
easat-4306	242	11	is	be	AUX
easat-4306	242	12	the	the	DET
easat-4306	242	13	influencer	influencer	NOUN
easat-4306	242	14	marketing	marketing	NOUN
easat-4306	242	15	variable	variable	NOUN
easat-4306	242	16	.	.	PUNCT
easat-4306	243	1	the	the	DET
easat-4306	243	2	coefficient	coefficient	NOUN
easat-4306	243	3	of	of	ADP
easat-4306	243	4	neuromarketing	neuromarkete	VERB
easat-4306	243	5	pathways	pathway	NOUN
easat-4306	243	6	directly	directly	ADV
easat-4306	243	7	influences	influence	VERB
easat-4306	243	8	the	the	DET
easat-4306	243	9	purchasing	purchasing	NOUN
easat-4306	243	10	purchase	purchase	NOUN
easat-4306	243	11	decision	decision	NOUN
easat-4306	243	12	of	of	ADP
easat-4306	243	13	0.033	0.033	NUM
easat-4306	243	14	.	.	PUNCT
easat-4306	244	1	the	the	DET
easat-4306	244	2	variable	variable	NOUN
easat-4306	244	3	of	of	ADP
easat-4306	244	4	the	the	DET
easat-4306	244	5	purchase	purchase	NOUN
easat-4306	244	6	decision	decision	NOUN
easat-4306	244	7	is	be	AUX
easat-4306	244	8	directly	directly	ADV
easat-4306	244	9	influenced	influence	VERB
easat-4306	244	10	by	by	ADP
easat-4306	244	11	influencer	influencer	NOUN
easat-4306	244	12	marketing	marketing	NOUN
easat-4306	244	13	by	by	ADP
easat-4306	244	14	0.175	0.175	NUM
easat-4306	244	15	.	.	PUNCT
easat-4306	245	1	so	so	ADV
easat-4306	245	2	,	,	PUNCT
easat-4306	245	3	the	the	DET
easat-4306	245	4	most	most	ADV
easat-4306	245	5	significant	significant	ADJ
easat-4306	245	6	direct	direct	ADJ
easat-4306	245	7	influence	influence	NOUN
easat-4306	245	8	on	on	ADP
easat-4306	245	9	purchasing	purchase	VERB
easat-4306	245	10	purchase	purchase	NOUN
easat-4306	245	11	decisions	decision	NOUN
easat-4306	245	12	is	be	AUX
easat-4306	245	13	the	the	DET
easat-4306	245	14	influencer	influencer	NOUN
easat-4306	245	15	marketing	marketing	NOUN
easat-4306	245	16	variable	variable	NOUN
easat-4306	245	17	.	.	PUNCT
easat-4306	246	1	meanwhile	meanwhile	ADV
easat-4306	246	2	,	,	PUNCT
easat-4306	246	3	the	the	DET
easat-4306	246	4	direct	direct	ADJ
easat-4306	246	5	influence	influence	NOUN
easat-4306	246	6	of	of	ADP
easat-4306	246	7	customer	customer	NOUN
easat-4306	246	8	behaviour	behaviour	NOUN
easat-4306	246	9	on	on	ADP
easat-4306	246	10	1030	1030	NUM
easat-4306	246	11	edelweiss	edelweiss	PROPN
easat-4306	246	12	applied	apply	VERB
easat-4306	246	13	science	science	NOUN
easat-4306	246	14	and	and	CCONJ
easat-4306	246	15	technology	technology	NOUN
easat-4306	246	16	issn	issn	PROPN
easat-4306	246	17	:	:	PUNCT
easat-4306	246	18	2576	2576	NUM
easat-4306	246	19	-	-	SYM
easat-4306	246	20	8484	8484	NUM
easat-4306	246	21	vol	vol	NOUN
easat-4306	246	22	.	.	PROPN
easat-4306	247	1	9	9	NUM
easat-4306	247	2	,	,	PUNCT
easat-4306	247	3	no	no	INTJ
easat-4306	247	4	.	.	NOUN
easat-4306	247	5	1	1	NUM
easat-4306	247	6	:	:	PUNCT
easat-4306	247	7	1019	1019	NUM
easat-4306	247	8	-	-	SYM
easat-4306	247	9	1033	1033	NUM
easat-4306	247	10	,	,	PUNCT
easat-4306	247	11	2025	2025	NUM
easat-4306	247	12	doi	doi	NOUN
easat-4306	247	13	:	:	PUNCT
easat-4306	247	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	247	15	©	©	PROPN
easat-4306	247	16	2025	2025	NUM
easat-4306	247	17	by	by	ADP
easat-4306	247	18	the	the	DET
easat-4306	247	19	authors	author	NOUN
easat-4306	247	20	;	;	PUNCT
easat-4306	247	21	licensee	licensee	PROPN
easat-4306	247	22	learning	learn	VERB
easat-4306	247	23	gate	gate	NOUN
easat-4306	247	24	purchasing	purchasing	NOUN
easat-4306	247	25	purchase	purchase	NOUN
easat-4306	247	26	decisions	decision	NOUN
easat-4306	247	27	was	be	AUX
easat-4306	247	28	0.764	0.764	NUM
easat-4306	247	29	.	.	PUNCT
easat-4306	248	1	the	the	DET
easat-4306	248	2	influence	influence	NOUN
easat-4306	248	3	of	of	ADP
easat-4306	248	4	influencer	influencer	NOUN
easat-4306	248	5	marketing	marketing	NOUN
easat-4306	248	6	on	on	ADP
easat-4306	248	7	purchase	purchase	NOUN
easat-4306	248	8	decisions	decision	NOUN
easat-4306	248	9	has	have	VERB
easat-4306	248	10	a	a	DET
easat-4306	248	11	path	path	NOUN
easat-4306	248	12	coefficient	coefficient	NOUN
easat-4306	248	13	of	of	ADP
easat-4306	248	14	0.510	0.510	NUM
easat-4306	248	15	,	,	PUNCT
easat-4306	248	16	while	while	SCONJ
easat-4306	248	17	neuromarketing	neuromarketing	NOUN
easat-4306	248	18	has	have	VERB
easat-4306	248	19	an	an	DET
easat-4306	248	20	indirect	indirect	ADJ
easat-4306	248	21	influence	influence	NOUN
easat-4306	248	22	of	of	ADP
easat-4306	248	23	0.223	0.223	NUM
easat-4306	248	24	.	.	PUNCT
easat-4306	249	1	all	all	DET
easat-4306	249	2	the	the	DET
easat-4306	249	3	hypotheses	hypothesis	NOUN
easat-4306	249	4	discussed	discuss	VERB
easat-4306	249	5	in	in	ADP
easat-4306	249	6	this	this	DET
easat-4306	249	7	study	study	NOUN
easat-4306	249	8	are	be	AUX
easat-4306	249	9	accepted	accept	VERB
easat-4306	249	10	,	,	PUNCT
easat-4306	249	11	directly	directly	ADV
easat-4306	249	12	or	or	CCONJ
easat-4306	249	13	indirectly	indirectly	ADV
easat-4306	249	14	,	,	PUNCT
easat-4306	249	15	directly	directly	ADV
easat-4306	249	16	impacting	impact	VERB
easat-4306	249	17	the	the	DET
easat-4306	249	18	dependent	dependent	ADJ
easat-4306	249	19	variables	variable	NOUN
easat-4306	249	20	.	.	PUNCT
easat-4306	250	1	the	the	DET
easat-4306	250	2	t	t	NOUN
easat-4306	250	3	-	-	PUNCT
easat-4306	250	4	calculated	calculate	VERB
easat-4306	250	5	result	result	NOUN
easat-4306	250	6	for	for	SCONJ
easat-4306	250	7	all	all	DET
easat-4306	250	8	variable	variable	ADJ
easat-4306	250	9	relationships	relationship	NOUN
easat-4306	250	10	is	be	AUX
easat-4306	250	11	greater	great	ADJ
easat-4306	250	12	than	than	ADP
easat-4306	250	13	the	the	DET
easat-4306	250	14	t	t	NOUN
easat-4306	250	15	-	-	PUNCT
easat-4306	250	16	table	table	NOUN
easat-4306	250	17	of	of	ADP
easat-4306	250	18	1.966	1.966	NUM
easat-4306	250	19	,	,	PUNCT
easat-4306	250	20	so	so	SCONJ
easat-4306	250	21	it	it	PRON
easat-4306	250	22	can	can	AUX
easat-4306	250	23	be	be	AUX
easat-4306	250	24	concluded	conclude	VERB
easat-4306	250	25	that	that	SCONJ
easat-4306	250	26	the	the	DET
easat-4306	250	27	t	t	PROPN
easat-4306	250	28	-	-	PUNCT
easat-4306	250	29	value	value	NOUN
easat-4306	250	30	calculated	calculate	VERB
easat-4306	250	31	for	for	ADP
easat-4306	250	32	all	all	DET
easat-4306	250	33	variable	variable	ADJ
easat-4306	250	34	relationships	relationship	NOUN
easat-4306	250	35	is	be	AUX
easat-4306	250	36	greater	great	ADJ
easat-4306	250	37	than	than	ADP
easat-4306	250	38	the	the	DET
easat-4306	250	39	t	t	NOUN
easat-4306	250	40	-	-	PUNCT
easat-4306	250	41	table	table	NOUN
easat-4306	250	42	.	.	PUNCT
easat-4306	251	1	6	6	X
easat-4306	251	2	.	.	X
easat-4306	251	3	discussion	discussion	NOUN
easat-4306	251	4	the	the	DET
easat-4306	251	5	study	study	NOUN
easat-4306	251	6	showed	show	VERB
easat-4306	251	7	that	that	SCONJ
easat-4306	251	8	most	most	ADJ
easat-4306	251	9	female	female	ADJ
easat-4306	251	10	respondents	respondent	NOUN
easat-4306	251	11	aged	age	VERB
easat-4306	251	12	20	20	NUM
easat-4306	251	13	to	to	PART
easat-4306	251	14	24	24	NUM
easat-4306	251	15	used	use	VERB
easat-4306	251	16	wardah	wardah	NOUN
easat-4306	251	17	halal	halal	NOUN
easat-4306	251	18	cosmetics	cosmetic	NOUN
easat-4306	251	19	and	and	CCONJ
easat-4306	251	20	tiktok	tiktok	ADJ
easat-4306	251	21	social	social	ADJ
easat-4306	251	22	media	medium	NOUN
easat-4306	251	23	and	and	CCONJ
easat-4306	251	24	were	be	AUX
easat-4306	251	25	educated	educate	VERB
easat-4306	251	26	students	student	NOUN
easat-4306	251	27	.	.	PUNCT
easat-4306	252	1	this	this	DET
easat-4306	252	2	finding	finding	NOUN
easat-4306	252	3	indicates	indicate	VERB
easat-4306	252	4	that	that	SCONJ
easat-4306	252	5	influencer	influencer	NOUN
easat-4306	252	6	marketing	marketing	NOUN
easat-4306	252	7	and	and	CCONJ
easat-4306	252	8	neuromarketing	neuromarketing	NOUN
easat-4306	252	9	have	have	VERB
easat-4306	252	10	a	a	DET
easat-4306	252	11	positive	positive	ADJ
easat-4306	252	12	and	and	CCONJ
easat-4306	252	13	significant	significant	ADJ
easat-4306	252	14	effect	effect	NOUN
easat-4306	252	15	of	of	ADP
easat-4306	252	16	81.7	81.7	NUM
easat-4306	252	17	%	%	NOUN
easat-4306	252	18	on	on	ADP
easat-4306	252	19	customer	customer	NOUN
easat-4306	252	20	behaviour	behaviour	NOUN
easat-4306	252	21	.	.	PUNCT
easat-4306	253	1	this	this	PRON
easat-4306	253	2	shows	show	VERB
easat-4306	253	3	that	that	SCONJ
easat-4306	253	4	neuromarketing	neuromarketing	NOUN
easat-4306	253	5	is	be	AUX
easat-4306	253	6	trying	try	VERB
easat-4306	253	7	to	to	PART
easat-4306	253	8	understand	understand	VERB
easat-4306	253	9	marketing	marketing	NOUN
easat-4306	253	10	stimuli	stimulus	NOUN
easat-4306	253	11	to	to	PART
easat-4306	253	12	make	make	VERB
easat-4306	253	13	a	a	DET
easat-4306	253	14	person	person	NOUN
easat-4306	253	15	choose	choose	VERB
easat-4306	253	16	and	and	CCONJ
easat-4306	253	17	relate	relate	VERB
easat-4306	253	18	to	to	ADP
easat-4306	253	19	the	the	DET
easat-4306	253	20	purchase	purchase	NOUN
easat-4306	253	21	process	process	NOUN
easat-4306	253	22	through	through	ADP
easat-4306	253	23	stimuli	stimulus	NOUN
easat-4306	253	24	like	like	ADP
easat-4306	253	25	colours	colour	NOUN
easat-4306	253	26	,	,	PUNCT
easat-4306	253	27	packaging	packaging	NOUN
easat-4306	253	28	,	,	PUNCT
easat-4306	253	29	and	and	CCONJ
easat-4306	253	30	situations	situation	NOUN
easat-4306	253	31	.	.	PUNCT
easat-4306	254	1	neuromarketing	neuromarketing	NOUN
easat-4306	254	2	is	be	AUX
easat-4306	254	3	also	also	ADV
easat-4306	254	4	used	use	VERB
easat-4306	254	5	to	to	PART
easat-4306	254	6	identify	identify	VERB
easat-4306	254	7	customer	customer	NOUN
easat-4306	254	8	preferences	preference	NOUN
easat-4306	254	9	.	.	PUNCT
easat-4306	255	1	it	it	PRON
easat-4306	255	2	helps	help	VERB
easat-4306	255	3	select	select	VERB
easat-4306	255	4	advertisements	advertisement	NOUN
easat-4306	255	5	,	,	PUNCT
easat-4306	255	6	including	include	VERB
easat-4306	255	7	the	the	DET
easat-4306	255	8	necessary	necessary	ADJ
easat-4306	255	9	elements	element	NOUN
easat-4306	255	10	that	that	PRON
easat-4306	255	11	allow	allow	VERB
easat-4306	255	12	consumers	consumer	NOUN
easat-4306	255	13	to	to	PART
easat-4306	255	14	remember	remember	VERB
easat-4306	255	15	product	product	NOUN
easat-4306	255	16	advertisements	advertisement	NOUN
easat-4306	255	17	and	and	CCONJ
easat-4306	255	18	information	information	NOUN
easat-4306	255	19	about	about	ADP
easat-4306	255	20	promotional	promotional	ADJ
easat-4306	255	21	discounts	discount	NOUN
easat-4306	255	22	,	,	PUNCT
easat-4306	255	23	which	which	PRON
easat-4306	255	24	greatly	greatly	ADV
easat-4306	255	25	influence	influence	VERB
easat-4306	255	26	product	product	NOUN
easat-4306	255	27	choices	choice	NOUN
easat-4306	255	28	[	[	X
easat-4306	255	29	21	21	NUM
easat-4306	255	30	]	]	PUNCT
easat-4306	255	31	.	.	PUNCT
easat-4306	256	1	neuromarketing	neuromarkete	VERB
easat-4306	256	2	determines	determine	VERB
easat-4306	256	3	consumer	consumer	NOUN
easat-4306	256	4	decision	decision	NOUN
easat-4306	256	5	-	-	PUNCT
easat-4306	256	6	making	making	NOUN
easat-4306	256	7	by	by	ADP
easat-4306	256	8	using	use	VERB
easat-4306	256	9	the	the	DET
easat-4306	256	10	subconscious	subconscious	ADJ
easat-4306	256	11	mind	mind	NOUN
easat-4306	256	12	,	,	PUNCT
easat-4306	256	13	emotions	emotion	NOUN
easat-4306	256	14	,	,	PUNCT
easat-4306	256	15	feelings	feeling	NOUN
easat-4306	256	16	,	,	PUNCT
easat-4306	256	17	and	and	CCONJ
easat-4306	256	18	desire	desire	VERB
easat-4306	256	19	to	to	PART
easat-4306	256	20	make	make	VERB
easat-4306	256	21	decisions	decision	NOUN
easat-4306	256	22	to	to	PART
easat-4306	256	23	influence	influence	VERB
easat-4306	256	24	a	a	DET
easat-4306	256	25	person	person	NOUN
easat-4306	256	26	to	to	PART
easat-4306	256	27	buy	buy	VERB
easat-4306	256	28	the	the	DET
easat-4306	256	29	product	product	NOUN
easat-4306	256	30	.	.	PUNCT
easat-4306	257	1	the	the	DET
easat-4306	257	2	establishment	establishment	NOUN
easat-4306	257	3	of	of	ADP
easat-4306	257	4	this	this	DET
easat-4306	257	5	stimulus	stimulus	NOUN
easat-4306	257	6	responds	respond	VERB
easat-4306	257	7	to	to	ADP
easat-4306	257	8	consumer	consumer	NOUN
easat-4306	257	9	behaviour	behaviour	NOUN
easat-4306	257	10	when	when	SCONJ
easat-4306	257	11	purchasing	purchase	VERB
easat-4306	257	12	halal	halal	NOUN
easat-4306	257	13	cosmetics	cosmetic	NOUN
easat-4306	257	14	[	[	X
easat-4306	257	15	7	7	NUM
easat-4306	257	16	]	]	PUNCT
easat-4306	257	17	.	.	PUNCT
easat-4306	258	1	in	in	ADP
easat-4306	258	2	this	this	DET
easat-4306	258	3	study	study	NOUN
easat-4306	258	4	,	,	PUNCT
easat-4306	258	5	neuromarketing	neuromarketing	NOUN
easat-4306	258	6	influenced	influence	VERB
easat-4306	258	7	consumer	consumer	NOUN
easat-4306	258	8	behaviour	behaviour	NOUN
easat-4306	258	9	but	but	CCONJ
easat-4306	258	10	had	have	VERB
easat-4306	258	11	a	a	DET
easat-4306	258	12	relatively	relatively	ADV
easat-4306	258	13	small	small	ADJ
easat-4306	258	14	influence	influence	NOUN
easat-4306	258	15	.	.	PUNCT
easat-4306	259	1	influencer	influencer	NOUN
easat-4306	259	2	marketing	marketing	NOUN
easat-4306	259	3	dominates	dominate	VERB
easat-4306	259	4	the	the	DET
easat-4306	259	5	behaviour	behaviour	NOUN
easat-4306	259	6	of	of	ADP
easat-4306	259	7	generation	generation	NOUN
easat-4306	259	8	z	z	NOUN
easat-4306	259	9	halal	halal	NOUN
easat-4306	259	10	cosmetics	cosmetic	NOUN
easat-4306	259	11	consumers	consumer	NOUN
easat-4306	259	12	.	.	PUNCT
easat-4306	260	1	influencers	influencer	NOUN
easat-4306	260	2	act	act	VERB
easat-4306	260	3	as	as	ADP
easat-4306	260	4	a	a	DET
easat-4306	260	5	funnel	funnel	NOUN
easat-4306	260	6	by	by	ADP
easat-4306	260	7	creating	create	VERB
easat-4306	260	8	content	content	NOUN
easat-4306	260	9	for	for	ADP
easat-4306	260	10	social	social	ADJ
easat-4306	260	11	users	user	NOUN
easat-4306	260	12	interested	interested	ADJ
easat-4306	260	13	in	in	ADP
easat-4306	260	14	creating	create	VERB
easat-4306	260	15	a	a	DET
easat-4306	260	16	niche	niche	NOUN
easat-4306	260	17	market	market	NOUN
easat-4306	260	18	[	[	X
easat-4306	260	19	14	14	NUM
easat-4306	260	20	]	]	PUNCT
easat-4306	260	21	.	.	PUNCT
easat-4306	261	1	since	since	SCONJ
easat-4306	261	2	influencers	influencer	NOUN
easat-4306	261	3	have	have	AUX
easat-4306	261	4	driven	drive	VERB
easat-4306	261	5	niche	niche	NOUN
easat-4306	261	6	audiences	audience	NOUN
easat-4306	261	7	on	on	ADP
easat-4306	261	8	social	social	ADJ
easat-4306	261	9	media	medium	NOUN
easat-4306	261	10	,	,	PUNCT
easat-4306	261	11	companies	company	NOUN
easat-4306	261	12	can	can	AUX
easat-4306	261	13	save	save	VERB
easat-4306	261	14	funds	fund	NOUN
easat-4306	261	15	that	that	PRON
easat-4306	261	16	will	will	AUX
easat-4306	261	17	be	be	AUX
easat-4306	261	18	used	use	VERB
easat-4306	261	19	to	to	PART
easat-4306	261	20	test	test	VERB
easat-4306	261	21	and	and	CCONJ
easat-4306	261	22	find	find	VERB
easat-4306	261	23	the	the	DET
easat-4306	261	24	right	right	ADJ
easat-4306	261	25	audience	audience	NOUN
easat-4306	261	26	for	for	ADP
easat-4306	261	27	their	their	PRON
easat-4306	261	28	products	product	NOUN
easat-4306	261	29	,	,	PUNCT
easat-4306	261	30	services	service	NOUN
easat-4306	261	31	,	,	PUNCT
easat-4306	261	32	or	or	CCONJ
easat-4306	261	33	brands	brand	NOUN
easat-4306	261	34	[	[	X
easat-4306	261	35	20	20	NUM
easat-4306	261	36	]	]	PUNCT
easat-4306	261	37	.	.	PUNCT
easat-4306	262	1	consumer	consumer	NOUN
easat-4306	262	2	behaviour	behaviour	NOUN
easat-4306	262	3	on	on	ADP
easat-4306	262	4	purchase	purchase	NOUN
easat-4306	262	5	decisions	decision	NOUN
easat-4306	262	6	influences	influence	VERB
easat-4306	262	7	76.4	76.4	NUM
easat-4306	262	8	%	%	NOUN
easat-4306	262	9	.	.	PUNCT
easat-4306	263	1	this	this	PRON
easat-4306	263	2	means	mean	VERB
easat-4306	263	3	that	that	SCONJ
easat-4306	263	4	consumer	consumer	NOUN
easat-4306	263	5	behaviour	behaviour	NOUN
easat-4306	263	6	will	will	AUX
easat-4306	263	7	always	always	ADV
easat-4306	263	8	be	be	AUX
easat-4306	263	9	dynamic	dynamic	ADJ
easat-4306	263	10	according	accord	VERB
easat-4306	263	11	to	to	ADP
easat-4306	263	12	the	the	DET
easat-4306	263	13	characteristics	characteristic	NOUN
easat-4306	263	14	of	of	ADP
easat-4306	263	15	society	society	NOUN
easat-4306	263	16	and	and	CCONJ
easat-4306	263	17	culture	culture	NOUN
easat-4306	263	18	.	.	PUNCT
easat-4306	264	1	for	for	ADP
easat-4306	264	2	generation	generation	NOUN
easat-4306	264	3	z	z	NOUN
easat-4306	264	4	,	,	PUNCT
easat-4306	264	5	choosing	choose	VERB
easat-4306	264	6	halal	halal	NOUN
easat-4306	264	7	cosmetics	cosmetic	NOUN
easat-4306	264	8	is	be	AUX
easat-4306	264	9	one	one	NUM
easat-4306	264	10	of	of	ADP
easat-4306	264	11	the	the	DET
easat-4306	264	12	needs	need	NOUN
easat-4306	264	13	that	that	PRON
easat-4306	264	14	can	can	AUX
easat-4306	264	15	not	not	PART
easat-4306	264	16	be	be	AUX
easat-4306	264	17	kept	keep	VERB
easat-4306	264	18	away	away	ADV
easat-4306	264	19	to	to	PART
easat-4306	264	20	support	support	VERB
easat-4306	264	21	their	their	PRON
easat-4306	264	22	activities	activity	NOUN
easat-4306	264	23	.	.	PUNCT
easat-4306	265	1	in	in	ADP
easat-4306	265	2	the	the	DET
easat-4306	265	3	digital	digital	ADJ
easat-4306	265	4	market	market	NOUN
easat-4306	265	5	landscape	landscape	NOUN
easat-4306	265	6	,	,	PUNCT
easat-4306	265	7	generation	generation	NOUN
easat-4306	265	8	z	z	PROPN
easat-4306	265	9	has	have	VERB
easat-4306	265	10	distinct	distinct	ADJ
easat-4306	265	11	incentives	incentive	NOUN
easat-4306	265	12	while	while	SCONJ
easat-4306	265	13	selecting	select	VERB
easat-4306	265	14	products	product	NOUN
easat-4306	265	15	,	,	PUNCT
easat-4306	265	16	including	include	VERB
easat-4306	265	17	halal	halal	NOUN
easat-4306	265	18	cosmetics	cosmetic	NOUN
easat-4306	265	19	[	[	X
easat-4306	265	20	17	17	NUM
easat-4306	265	21	]	]	PUNCT
easat-4306	265	22	.	.	PUNCT
easat-4306	266	1	generation	generation	NOUN
easat-4306	266	2	z	z	PROPN
easat-4306	266	3	's	's	PART
easat-4306	266	4	interest	interest	NOUN
easat-4306	266	5	in	in	ADP
easat-4306	266	6	selecting	select	VERB
easat-4306	266	7	halal	halal	NOUN
easat-4306	266	8	cosmetics	cosmetic	NOUN
easat-4306	266	9	lies	lie	VERB
easat-4306	266	10	in	in	ADP
easat-4306	266	11	the	the	DET
easat-4306	266	12	convenience	convenience	NOUN
easat-4306	266	13	of	of	ADP
easat-4306	266	14	shopping	shopping	NOUN
easat-4306	266	15	,	,	PUNCT
easat-4306	266	16	either	either	CCONJ
easat-4306	266	17	exclusively	exclusively	ADV
easat-4306	266	18	or	or	CCONJ
easat-4306	266	19	through	through	ADP
easat-4306	266	20	social	social	ADJ
easat-4306	266	21	networks	network	NOUN
easat-4306	266	22	,	,	PUNCT
easat-4306	266	23	by	by	ADP
easat-4306	266	24	considering	consider	VERB
easat-4306	266	25	their	their	PRON
easat-4306	266	26	precautions	precaution	NOUN
easat-4306	266	27	before	before	ADP
easat-4306	266	28	making	make	VERB
easat-4306	266	29	a	a	DET
easat-4306	266	30	purchase	purchase	NOUN
easat-4306	266	31	decision	decision	NOUN
easat-4306	266	32	[	[	X
easat-4306	266	33	40	40	NUM
easat-4306	266	34	]	]	PUNCT
easat-4306	266	35	.	.	PUNCT
easat-4306	267	1	the	the	DET
easat-4306	267	2	need	need	NOUN
easat-4306	267	3	for	for	ADP
easat-4306	267	4	halal	halal	NOUN
easat-4306	267	5	cosmetics	cosmetic	NOUN
easat-4306	267	6	is	be	AUX
easat-4306	267	7	increasing	increase	VERB
easat-4306	267	8	in	in	ADP
easat-4306	267	9	generation	generation	NOUN
easat-4306	267	10	z	z	PROPN
easat-4306	267	11	,	,	PUNCT
easat-4306	267	12	who	who	PRON
easat-4306	267	13	are	be	AUX
easat-4306	267	14	currently	currently	ADV
easat-4306	267	15	starting	start	VERB
easat-4306	267	16	to	to	PART
easat-4306	267	17	take	take	VERB
easat-4306	267	18	care	care	NOUN
easat-4306	267	19	of	of	ADP
easat-4306	267	20	themselves	themselves	PRON
easat-4306	267	21	.	.	PUNCT
easat-4306	268	1	the	the	DET
easat-4306	268	2	phenomenon	phenomenon	NOUN
easat-4306	268	3	of	of	ADP
easat-4306	268	4	changing	change	VERB
easat-4306	268	5	consumer	consumer	NOUN
easat-4306	268	6	behaviour	behaviour	NOUN
easat-4306	268	7	of	of	ADP
easat-4306	268	8	generation	generation	NOUN
easat-4306	268	9	z	z	NOUN
easat-4306	268	10	in	in	ADP
easat-4306	268	11	line	line	NOUN
easat-4306	268	12	with	with	ADP
easat-4306	268	13	the	the	DET
easat-4306	268	14	development	development	NOUN
easat-4306	268	15	of	of	ADP
easat-4306	268	16	current	current	ADJ
easat-4306	268	17	technology	technology	NOUN
easat-4306	268	18	,	,	PUNCT
easat-4306	268	19	which	which	PRON
easat-4306	268	20	makes	make	VERB
easat-4306	268	21	it	it	PRON
easat-4306	268	22	easier	easy	ADJ
easat-4306	268	23	for	for	ADP
easat-4306	268	24	generation	generation	NOUN
easat-4306	268	25	z	z	NOUN
easat-4306	268	26	to	to	PART
easat-4306	268	27	find	find	VERB
easat-4306	268	28	information	information	NOUN
easat-4306	268	29	and	and	CCONJ
easat-4306	268	30	compare	compare	VERB
easat-4306	268	31	and	and	CCONJ
easat-4306	268	32	see	see	VERB
easat-4306	268	33	the	the	DET
easat-4306	268	34	testimonials	testimonial	NOUN
easat-4306	268	35	of	of	ADP
easat-4306	268	36	halal	halal	NOUN
easat-4306	268	37	cosmetics	cosmetic	NOUN
easat-4306	268	38	users	user	NOUN
easat-4306	268	39	,	,	PUNCT
easat-4306	268	40	can	can	AUX
easat-4306	268	41	encourage	encourage	VERB
easat-4306	268	42	generation	generation	NOUN
easat-4306	268	43	z	z	NOUN
easat-4306	268	44	to	to	PART
easat-4306	268	45	make	make	VERB
easat-4306	268	46	effective	effective	ADJ
easat-4306	268	47	purchase	purchase	NOUN
easat-4306	268	48	decisions	decision	NOUN
easat-4306	268	49	[	[	X
easat-4306	268	50	16	16	NUM
easat-4306	268	51	]	]	PUNCT
easat-4306	268	52	.	.	PUNCT
easat-4306	269	1	the	the	DET
easat-4306	269	2	influence	influence	NOUN
easat-4306	269	3	of	of	ADP
easat-4306	269	4	neuromarketing	neuromarketing	NOUN
easat-4306	269	5	and	and	CCONJ
easat-4306	269	6	influencer	influencer	NOUN
easat-4306	269	7	marketing	marketing	NOUN
easat-4306	269	8	on	on	ADP
easat-4306	269	9	purchase	purchase	NOUN
easat-4306	269	10	decisions	decision	NOUN
easat-4306	269	11	through	through	ADP
easat-4306	269	12	consumer	consumer	NOUN
easat-4306	269	13	behaviour	behaviour	NOUN
easat-4306	269	14	was	be	AUX
easat-4306	269	15	91.7	91.7	NUM
easat-4306	269	16	%	%	NOUN
easat-4306	269	17	.	.	PUNCT
easat-4306	270	1	this	this	PRON
easat-4306	270	2	means	mean	VERB
easat-4306	270	3	that	that	SCONJ
easat-4306	270	4	the	the	DET
easat-4306	270	5	neuromarketing	neuromarketing	NOUN
easat-4306	270	6	component	component	NOUN
easat-4306	270	7	is	be	AUX
easat-4306	270	8	a	a	DET
easat-4306	270	9	component	component	NOUN
easat-4306	270	10	that	that	PRON
easat-4306	270	11	combines	combine	VERB
easat-4306	270	12	intensity	intensity	NOUN
easat-4306	270	13	,	,	PUNCT
easat-4306	270	14	colour	colour	NOUN
easat-4306	270	15	,	,	PUNCT
easat-4306	270	16	music	music	NOUN
easat-4306	270	17	,	,	PUNCT
easat-4306	270	18	aroma	aroma	NOUN
easat-4306	270	19	,	,	PUNCT
easat-4306	270	20	temperature	temperature	NOUN
easat-4306	270	21	,	,	PUNCT
easat-4306	270	22	and	and	CCONJ
easat-4306	270	23	lighting	lighting	NOUN
easat-4306	270	24	that	that	PRON
easat-4306	270	25	can	can	AUX
easat-4306	270	26	influence	influence	VERB
easat-4306	270	27	the	the	DET
easat-4306	270	28	behaviour	behaviour	NOUN
easat-4306	270	29	of	of	ADP
easat-4306	270	30	gen	gen	PROPN
easat-4306	270	31	z	z	PROPN
easat-4306	270	32	to	to	PART
easat-4306	270	33	make	make	VERB
easat-4306	270	34	decisions	decision	NOUN
easat-4306	270	35	about	about	ADP
easat-4306	270	36	purchasing	purchase	VERB
easat-4306	270	37	halal	halal	NOUN
easat-4306	270	38	cosmetics	cosmetic	NOUN
easat-4306	270	39	.	.	PUNCT
easat-4306	271	1	this	this	PRON
easat-4306	271	2	also	also	ADV
easat-4306	271	3	happens	happen	VERB
easat-4306	271	4	when	when	SCONJ
easat-4306	271	5	influencer	influencer	NOUN
easat-4306	271	6	marketing	marketing	NOUN
easat-4306	271	7	can	can	AUX
easat-4306	271	8	exert	exert	VERB
easat-4306	271	9	influence	influence	NOUN
easat-4306	271	10	through	through	ADP
easat-4306	271	11	the	the	DET
easat-4306	271	12	recommendations	recommendation	NOUN
easat-4306	271	13	of	of	ADP
easat-4306	271	14	influencer	influencer	NOUN
easat-4306	271	15	marketers	marketer	NOUN
easat-4306	271	16	who	who	PRON
easat-4306	271	17	influence	influence	VERB
easat-4306	271	18	the	the	DET
easat-4306	271	19	behaviour	behaviour	NOUN
easat-4306	271	20	of	of	ADP
easat-4306	271	21	generation	generation	NOUN
easat-4306	271	22	z	z	NOUN
easat-4306	271	23	in	in	ADP
easat-4306	271	24	making	make	VERB
easat-4306	271	25	decisions	decision	NOUN
easat-4306	271	26	to	to	PART
easat-4306	271	27	buy	buy	VERB
easat-4306	271	28	halal	halal	NOUN
easat-4306	271	29	cosmetics	cosmetic	NOUN
easat-4306	271	30	.	.	PUNCT
easat-4306	272	1	however	however	ADV
easat-4306	272	2	,	,	PUNCT
easat-4306	272	3	influencer	influencer	NOUN
easat-4306	272	4	marketing	marketing	NOUN
easat-4306	272	5	influences	influence	VERB
easat-4306	272	6	the	the	DET
easat-4306	272	7	decision	decision	NOUN
easat-4306	272	8	to	to	PART
easat-4306	272	9	purchase	purchase	VERB
easat-4306	272	10	halal	halal	NOUN
easat-4306	272	11	cosmetics	cosmetic	NOUN
easat-4306	272	12	in	in	ADP
easat-4306	272	13	generation	generation	NOUN
easat-4306	272	14	z.	z.	PROPN
easat-4306	272	15	gen	gen	PROPN
easat-4306	272	16	z	z	PROPN
easat-4306	272	17	uses	use	VERB
easat-4306	272	18	social	social	ADJ
easat-4306	272	19	media	medium	NOUN
easat-4306	272	20	more	more	ADJ
easat-4306	272	21	for	for	ADP
easat-4306	272	22	entertainment	entertainment	NOUN
easat-4306	272	23	,	,	PUNCT
easat-4306	272	24	information	information	NOUN
easat-4306	272	25	,	,	PUNCT
easat-4306	272	26	joining	join	VERB
easat-4306	272	27	the	the	DET
easat-4306	272	28	community	community	NOUN
easat-4306	272	29	,	,	PUNCT
easat-4306	272	30	and	and	CCONJ
easat-4306	272	31	buying	buy	VERB
easat-4306	272	32	anything	anything	PRON
easat-4306	272	33	,	,	PUNCT
easat-4306	272	34	including	include	VERB
easat-4306	272	35	halal	halal	NOUN
easat-4306	272	36	cosmetics	cosmetic	NOUN
easat-4306	272	37	.	.	PUNCT
easat-4306	273	1	generation	generation	NOUN
easat-4306	273	2	z	z	PROPN
easat-4306	273	3	will	will	AUX
easat-4306	273	4	make	make	VERB
easat-4306	273	5	purchasing	purchasing	NOUN
easat-4306	273	6	decisions	decision	NOUN
easat-4306	273	7	based	base	VERB
easat-4306	273	8	on	on	ADP
easat-4306	273	9	recommendations	recommendation	NOUN
easat-4306	273	10	from	from	ADP
easat-4306	273	11	influencers	influencer	NOUN
easat-4306	273	12	they	they	PRON
easat-4306	273	13	trust	trust	VERB
easat-4306	273	14	[	[	X
easat-4306	273	15	38	38	NUM
easat-4306	273	16	]	]	PUNCT
easat-4306	273	17	.	.	PUNCT
easat-4306	274	1	generation	generation	NOUN
easat-4306	274	2	z	z	PROPN
easat-4306	274	3	is	be	AUX
easat-4306	274	4	also	also	ADV
easat-4306	274	5	more	more	ADV
easat-4306	274	6	susceptible	susceptible	ADJ
easat-4306	274	7	to	to	ADP
easat-4306	274	8	choosing	choose	VERB
easat-4306	274	9	halal	halal	NOUN
easat-4306	274	10	cosmetic	cosmetic	ADJ
easat-4306	274	11	products	product	NOUN
easat-4306	274	12	because	because	SCONJ
easat-4306	274	13	they	they	PRON
easat-4306	274	14	trust	trust	VERB
easat-4306	274	15	influencers	influencer	NOUN
easat-4306	274	16	who	who	PRON
easat-4306	274	17	use	use	VERB
easat-4306	274	18	their	their	PRON
easat-4306	274	19	products	product	NOUN
easat-4306	274	20	directly	directly	ADV
easat-4306	274	21	rather	rather	ADV
easat-4306	274	22	than	than	ADP
easat-4306	274	23	just	just	ADV
easat-4306	274	24	giving	give	VERB
easat-4306	274	25	reviews	review	NOUN
easat-4306	274	26	in	in	ADP
easat-4306	274	27	general	general	ADJ
easat-4306	274	28	,	,	PUNCT
easat-4306	274	29	such	such	ADJ
easat-4306	274	30	as	as	ADP
easat-4306	274	31	just	just	ADV
easat-4306	274	32	reading	read	VERB
easat-4306	274	33	the	the	DET
easat-4306	274	34	content	content	NOUN
easat-4306	274	35	.	.	PUNCT
easat-4306	275	1	consequently	consequently	ADV
easat-4306	275	2	,	,	PUNCT
easat-4306	275	3	they	they	PRON
easat-4306	275	4	must	must	AUX
easat-4306	275	5	place	place	VERB
easat-4306	275	6	complete	complete	ADJ
easat-4306	275	7	trust	trust	NOUN
easat-4306	275	8	in	in	ADP
easat-4306	275	9	the	the	DET
easat-4306	275	10	reviews	review	NOUN
easat-4306	275	11	provided	provide	VERB
easat-4306	275	12	by	by	ADP
easat-4306	275	13	influencers	influencer	NOUN
easat-4306	275	14	.	.	PUNCT
easat-4306	276	1	from	from	ADP
easat-4306	276	2	the	the	DET
easat-4306	276	3	discussion	discussion	NOUN
easat-4306	276	4	above	above	ADV
easat-4306	276	5	,	,	PUNCT
easat-4306	276	6	it	it	PRON
easat-4306	276	7	is	be	AUX
easat-4306	276	8	hoped	hope	VERB
easat-4306	276	9	that	that	SCONJ
easat-4306	276	10	business	business	NOUN
easat-4306	276	11	actors	actor	NOUN
easat-4306	276	12	can	can	AUX
easat-4306	276	13	choose	choose	VERB
easat-4306	276	14	and	and	CCONJ
easat-4306	276	15	determine	determine	VERB
easat-4306	276	16	the	the	DET
easat-4306	276	17	proper	proper	ADJ
easat-4306	276	18	and	and	CCONJ
easat-4306	276	19	1031	1031	NUM
easat-4306	276	20	edelweiss	edelweiss	PROPN
easat-4306	276	21	applied	apply	VERB
easat-4306	276	22	science	science	NOUN
easat-4306	276	23	and	and	CCONJ
easat-4306	276	24	technology	technology	NOUN
easat-4306	276	25	issn	issn	PROPN
easat-4306	276	26	:	:	PUNCT
easat-4306	276	27	2576	2576	NUM
easat-4306	276	28	-	-	SYM
easat-4306	276	29	8484	8484	NUM
easat-4306	276	30	vol	vol	NOUN
easat-4306	276	31	.	.	PROPN
easat-4306	277	1	9	9	NUM
easat-4306	277	2	,	,	PUNCT
easat-4306	277	3	no	no	INTJ
easat-4306	277	4	.	.	NOUN
easat-4306	277	5	1	1	NUM
easat-4306	277	6	:	:	PUNCT
easat-4306	277	7	1019	1019	NUM
easat-4306	277	8	-	-	SYM
easat-4306	277	9	1033	1033	NUM
easat-4306	277	10	,	,	PUNCT
easat-4306	277	11	2025	2025	NUM
easat-4306	277	12	doi	doi	NOUN
easat-4306	277	13	:	:	PUNCT
easat-4306	277	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	277	15	©	©	PROPN
easat-4306	277	16	2025	2025	NUM
easat-4306	277	17	by	by	ADP
easat-4306	277	18	the	the	DET
easat-4306	277	19	authors	author	NOUN
easat-4306	277	20	;	;	PUNCT
easat-4306	277	21	licensee	licensee	PROPN
easat-4306	277	22	learning	learn	VERB
easat-4306	277	23	gate	gate	VERB
easat-4306	277	24	effective	effective	ADJ
easat-4306	277	25	strategy	strategy	NOUN
easat-4306	277	26	through	through	ADP
easat-4306	277	27	influencer	influencer	NOUN
easat-4306	277	28	marketing	marketing	NOUN
easat-4306	277	29	.	.	PUNCT
easat-4306	278	1	using	use	VERB
easat-4306	278	2	the	the	DET
easat-4306	278	3	appropriate	appropriate	ADJ
easat-4306	278	4	influencer	influencer	NOUN
easat-4306	278	5	marketing	marketing	NOUN
easat-4306	278	6	for	for	ADP
easat-4306	278	7	generation	generation	NOUN
easat-4306	278	8	z	z	NOUN
easat-4306	278	9	in	in	ADP
easat-4306	278	10	choosing	choose	VERB
easat-4306	278	11	halal	halal	NOUN
easat-4306	278	12	cosmetics	cosmetic	NOUN
easat-4306	278	13	is	be	AUX
easat-4306	278	14	one	one	NUM
easat-4306	278	15	of	of	ADP
easat-4306	278	16	the	the	DET
easat-4306	278	17	efforts	effort	NOUN
easat-4306	278	18	of	of	ADP
easat-4306	278	19	business	business	NOUN
easat-4306	278	20	actors	actor	NOUN
easat-4306	278	21	to	to	PART
easat-4306	278	22	maintain	maintain	VERB
easat-4306	278	23	their	their	PRON
easat-4306	278	24	business	business	NOUN
easat-4306	278	25	continuity	continuity	NOUN
easat-4306	278	26	[	[	X
easat-4306	278	27	41	41	NUM
easat-4306	278	28	]	]	PUNCT
easat-4306	278	29	.	.	PUNCT
easat-4306	279	1	7	7	X
easat-4306	279	2	.	.	X
easat-4306	279	3	conclusion	conclusion	NOUN
easat-4306	279	4	based	base	VERB
easat-4306	279	5	on	on	ADP
easat-4306	279	6	data	datum	NOUN
easat-4306	279	7	from	from	ADP
easat-4306	279	8	397	397	NUM
easat-4306	279	9	respondents	respondent	NOUN
easat-4306	279	10	,	,	PUNCT
easat-4306	279	11	the	the	DET
easat-4306	279	12	majority	majority	NOUN
easat-4306	279	13	of	of	ADP
easat-4306	279	14	whom	whom	PRON
easat-4306	279	15	are	be	AUX
easat-4306	279	16	women	woman	NOUN
easat-4306	279	17	aged	age	VERB
easat-4306	279	18	20	20	NUM
easat-4306	279	19	-	-	SYM
easat-4306	279	20	24	24	NUM
easat-4306	279	21	with	with	ADP
easat-4306	279	22	educational	educational	ADJ
easat-4306	279	23	status	status	NOUN
easat-4306	279	24	as	as	ADP
easat-4306	279	25	students	student	NOUN
easat-4306	279	26	and	and	CCONJ
easat-4306	279	27	use	use	VERB
easat-4306	279	28	halal	halal	NOUN
easat-4306	279	29	cosmetics	cosmetic	NOUN
easat-4306	279	30	,	,	PUNCT
easat-4306	279	31	the	the	DET
easat-4306	279	32	majority	majority	NOUN
easat-4306	279	33	of	of	ADP
easat-4306	279	34	whom	whom	PRON
easat-4306	279	35	are	be	AUX
easat-4306	279	36	wardah	wardah	NOUN
easat-4306	279	37	who	who	PRON
easat-4306	279	38	mostly	mostly	ADV
easat-4306	279	39	use	use	VERB
easat-4306	279	40	tik	tik	PROPN
easat-4306	279	41	tok	tok	NOUN
easat-4306	279	42	as	as	ADP
easat-4306	279	43	their	their	PRON
easat-4306	279	44	social	social	ADJ
easat-4306	279	45	media	medium	NOUN
easat-4306	279	46	,	,	PUNCT
easat-4306	279	47	there	there	ADV
easat-4306	279	48	,	,	PUNCT
easat-4306	279	49	halal	halal	NOUN
easat-4306	279	50	logos	logo	NOUN
easat-4306	279	51	allow	allow	VERB
easat-4306	279	52	people	people	NOUN
easat-4306	279	53	to	to	PART
easat-4306	279	54	choose	choose	VERB
easat-4306	279	55	cosmetics	cosmetic	NOUN
easat-4306	279	56	more	more	ADV
easat-4306	279	57	freely	freely	ADV
easat-4306	279	58	.	.	PUNCT
easat-4306	280	1	the	the	DET
easat-4306	280	2	difficulty	difficulty	NOUN
easat-4306	280	3	of	of	ADP
easat-4306	280	4	finding	find	VERB
easat-4306	280	5	reliable	reliable	ADJ
easat-4306	280	6	products	product	NOUN
easat-4306	280	7	is	be	AUX
easat-4306	280	8	still	still	ADV
easat-4306	280	9	a	a	DET
easat-4306	280	10	major	major	ADJ
easat-4306	280	11	problem	problem	NOUN
easat-4306	280	12	.	.	PUNCT
easat-4306	281	1	the	the	DET
easat-4306	281	2	influence	influence	NOUN
easat-4306	281	3	on	on	ADP
easat-4306	281	4	gen	gen	PROPN
easat-4306	281	5	z	z	PROPN
easat-4306	281	6	's	's	PART
easat-4306	281	7	purchase	purchase	NOUN
easat-4306	281	8	decisions	decision	NOUN
easat-4306	281	9	on	on	ADP
easat-4306	281	10	halal	halal	NOUN
easat-4306	281	11	cosmetics	cosmetic	NOUN
easat-4306	281	12	is	be	AUX
easat-4306	281	13	increasing	increase	VERB
easat-4306	281	14	due	due	ADP
easat-4306	281	15	to	to	ADP
easat-4306	281	16	the	the	DET
easat-4306	281	17	dominance	dominance	NOUN
easat-4306	281	18	of	of	ADP
easat-4306	281	19	influencer	influencer	NOUN
easat-4306	281	20	marketing	marketing	NOUN
easat-4306	281	21	.	.	PUNCT
easat-4306	282	1	therefore	therefore	ADV
easat-4306	282	2	,	,	PUNCT
easat-4306	282	3	the	the	DET
easat-4306	282	4	behaviour	behaviour	NOUN
easat-4306	282	5	of	of	ADP
easat-4306	282	6	gen	gen	PROPN
easat-4306	282	7	z	z	PROPN
easat-4306	282	8	,	,	PUNCT
easat-4306	282	9	who	who	PRON
easat-4306	282	10	always	always	ADV
easat-4306	282	11	considers	consider	VERB
easat-4306	282	12	brands	brand	NOUN
easat-4306	282	13	and	and	CCONJ
easat-4306	282	14	content	content	NOUN
easat-4306	282	15	before	before	ADP
easat-4306	282	16	buying	buy	VERB
easat-4306	282	17	halal	halal	NOUN
easat-4306	282	18	cosmetics	cosmetic	NOUN
easat-4306	282	19	,	,	PUNCT
easat-4306	282	20	is	be	AUX
easat-4306	282	21	an	an	DET
easat-4306	282	22	opportunity	opportunity	NOUN
easat-4306	282	23	for	for	SCONJ
easat-4306	282	24	economic	economic	ADJ
easat-4306	282	25	actors	actor	NOUN
easat-4306	282	26	to	to	PART
easat-4306	282	27	provide	provide	VERB
easat-4306	282	28	new	new	ADJ
easat-4306	282	29	halal	halal	NOUN
easat-4306	282	30	cosmetics	cosmetic	NOUN
easat-4306	282	31	through	through	ADP
easat-4306	282	32	influencer	influencer	NOUN
easat-4306	282	33	marketing	marketing	NOUN
easat-4306	282	34	.	.	PUNCT
easat-4306	283	1	beauty	beauty	NOUN
easat-4306	283	2	influencer	influencer	NOUN
easat-4306	283	3	marketing	marketing	NOUN
easat-4306	283	4	is	be	AUX
easat-4306	283	5	important	important	ADJ
easat-4306	283	6	in	in	ADP
easat-4306	283	7	ensuring	ensure	VERB
easat-4306	283	8	that	that	SCONJ
easat-4306	283	9	gen	gen	PROPN
easat-4306	283	10	z	z	PROPN
easat-4306	283	11	,	,	PUNCT
easat-4306	283	12	who	who	PRON
easat-4306	283	13	has	have	VERB
easat-4306	283	14	the	the	DET
easat-4306	283	15	most	most	ADJ
easat-4306	283	16	followers	follower	NOUN
easat-4306	283	17	on	on	ADP
easat-4306	283	18	social	social	ADJ
easat-4306	283	19	media	medium	NOUN
easat-4306	283	20	accounts	account	NOUN
easat-4306	283	21	,	,	PUNCT
easat-4306	283	22	always	always	ADV
easat-4306	283	23	has	have	VERB
easat-4306	283	24	the	the	DET
easat-4306	283	25	latest	late	ADJ
easat-4306	283	26	and	and	CCONJ
easat-4306	283	27	trusted	trust	VERB
easat-4306	283	28	product	product	NOUN
easat-4306	283	29	information	information	NOUN
easat-4306	283	30	.	.	PUNCT
easat-4306	284	1	this	this	PRON
easat-4306	284	2	is	be	AUX
easat-4306	284	3	because	because	SCONJ
easat-4306	284	4	generation	generation	NOUN
easat-4306	284	5	z	z	NOUN
easat-4306	284	6	prefers	prefer	VERB
easat-4306	284	7	influencers	influencer	NOUN
easat-4306	284	8	.	.	PUNCT
easat-4306	285	1	after	after	ADV
easat-4306	285	2	all	all	ADV
easat-4306	285	3	,	,	PUNCT
easat-4306	285	4	the	the	DET
easat-4306	285	5	information	information	NOUN
easat-4306	285	6	conveyed	convey	VERB
easat-4306	285	7	is	be	AUX
easat-4306	285	8	more	more	ADV
easat-4306	285	9	reliable	reliable	ADJ
easat-4306	285	10	and	and	CCONJ
easat-4306	285	11	influencer	influencer	NOUN
easat-4306	285	12	opinions	opinion	NOUN
easat-4306	285	13	tend	tend	VERB
easat-4306	285	14	to	to	PART
easat-4306	285	15	be	be	AUX
easat-4306	285	16	impartial	impartial	ADJ
easat-4306	285	17	.	.	PUNCT
easat-4306	286	1	therefore	therefore	ADV
easat-4306	286	2	,	,	PUNCT
easat-4306	286	3	generation	generation	NOUN
easat-4306	286	4	z	z	NOUN
easat-4306	286	5	,	,	PUNCT
easat-4306	286	6	especially	especially	ADV
easat-4306	286	7	in	in	ADP
easat-4306	286	8	making	make	VERB
easat-4306	286	9	decisions	decision	NOUN
easat-4306	286	10	to	to	PART
easat-4306	286	11	buy	buy	VERB
easat-4306	286	12	halal	halal	NOUN
easat-4306	286	13	cosmetics	cosmetic	NOUN
easat-4306	286	14	based	base	VERB
easat-4306	286	15	on	on	ADP
easat-4306	286	16	recommendations	recommendation	NOUN
easat-4306	286	17	from	from	ADP
easat-4306	286	18	influencer	influencer	NOUN
easat-4306	286	19	marketing	marketing	NOUN
easat-4306	286	20	.	.	PUNCT
easat-4306	287	1	the	the	DET
easat-4306	287	2	weakness	weakness	NOUN
easat-4306	287	3	of	of	ADP
easat-4306	287	4	this	this	DET
easat-4306	287	5	study	study	NOUN
easat-4306	287	6	is	be	AUX
easat-4306	287	7	that	that	SCONJ
easat-4306	287	8	the	the	DET
easat-4306	287	9	focus	focus	NOUN
easat-4306	287	10	is	be	AUX
easat-4306	287	11	limited	limit	VERB
easat-4306	287	12	to	to	ADP
easat-4306	287	13	generation	generation	NOUN
easat-4306	287	14	z	z	PROPN
easat-4306	287	15	,	,	PUNCT
easat-4306	287	16	which	which	PRON
easat-4306	287	17	only	only	ADV
easat-4306	287	18	considers	consider	VERB
easat-4306	287	19	the	the	DET
easat-4306	287	20	purchase	purchase	NOUN
easat-4306	287	21	of	of	ADP
easat-4306	287	22	halal	halal	NOUN
easat-4306	287	23	cosmetics	cosmetic	NOUN
easat-4306	287	24	,	,	PUNCT
easat-4306	287	25	so	so	SCONJ
easat-4306	287	26	it	it	PRON
easat-4306	287	27	is	be	AUX
easat-4306	287	28	recommended	recommend	VERB
easat-4306	287	29	that	that	SCONJ
easat-4306	287	30	all	all	DET
easat-4306	287	31	consumers	consumer	NOUN
easat-4306	287	32	be	be	AUX
easat-4306	287	33	investigated	investigate	VERB
easat-4306	287	34	in	in	ADP
easat-4306	287	35	the	the	DET
easat-4306	287	36	future	future	NOUN
easat-4306	287	37	.	.	PUNCT
easat-4306	288	1	to	to	PART
easat-4306	288	2	expand	expand	VERB
easat-4306	288	3	our	our	PRON
easat-4306	288	4	knowledge	knowledge	NOUN
easat-4306	288	5	,	,	PUNCT
easat-4306	288	6	future	future	ADJ
easat-4306	288	7	research	research	NOUN
easat-4306	288	8	is	be	AUX
easat-4306	288	9	expected	expect	VERB
easat-4306	288	10	to	to	PART
easat-4306	288	11	explore	explore	VERB
easat-4306	288	12	additional	additional	ADJ
easat-4306	288	13	variables	variable	NOUN
easat-4306	288	14	that	that	SCONJ
easat-4306	288	15	influence	influence	NOUN
easat-4306	288	16	purchasing	purchasing	NOUN
easat-4306	288	17	decisions	decision	NOUN
easat-4306	288	18	.	.	PUNCT
easat-4306	289	1	transparency	transparency	NOUN
easat-4306	289	2	:	:	PUNCT
easat-4306	289	3	the	the	DET
easat-4306	289	4	authors	author	NOUN
easat-4306	289	5	confirm	confirm	VERB
easat-4306	289	6	that	that	SCONJ
easat-4306	289	7	the	the	DET
easat-4306	289	8	manuscript	manuscript	NOUN
easat-4306	289	9	is	be	AUX
easat-4306	289	10	an	an	DET
easat-4306	289	11	honest	honest	ADJ
easat-4306	289	12	,	,	PUNCT
easat-4306	289	13	accurate	accurate	ADJ
easat-4306	289	14	,	,	PUNCT
easat-4306	289	15	and	and	CCONJ
easat-4306	289	16	transparent	transparent	ADJ
easat-4306	289	17	account	account	NOUN
easat-4306	289	18	of	of	ADP
easat-4306	289	19	the	the	DET
easat-4306	289	20	study	study	NOUN
easat-4306	289	21	;	;	PUNCT
easat-4306	289	22	that	that	SCONJ
easat-4306	289	23	no	no	DET
easat-4306	289	24	vital	vital	ADJ
easat-4306	289	25	features	feature	NOUN
easat-4306	289	26	of	of	ADP
easat-4306	289	27	the	the	DET
easat-4306	289	28	study	study	NOUN
easat-4306	289	29	have	have	AUX
easat-4306	289	30	been	be	AUX
easat-4306	289	31	omitted	omit	VERB
easat-4306	289	32	;	;	PUNCT
easat-4306	289	33	and	and	CCONJ
easat-4306	289	34	that	that	SCONJ
easat-4306	289	35	any	any	DET
easat-4306	289	36	discrepancies	discrepancy	NOUN
easat-4306	289	37	from	from	ADP
easat-4306	289	38	the	the	DET
easat-4306	289	39	study	study	NOUN
easat-4306	289	40	as	as	SCONJ
easat-4306	289	41	planned	plan	VERB
easat-4306	289	42	have	have	AUX
easat-4306	289	43	been	be	AUX
easat-4306	289	44	explained	explain	VERB
easat-4306	289	45	.	.	PUNCT
easat-4306	290	1	this	this	DET
easat-4306	290	2	study	study	NOUN
easat-4306	290	3	followed	follow	VERB
easat-4306	290	4	all	all	DET
easat-4306	290	5	ethical	ethical	ADJ
easat-4306	290	6	practices	practice	NOUN
easat-4306	290	7	during	during	ADP
easat-4306	290	8	writing	writing	NOUN
easat-4306	290	9	.	.	PUNCT
easat-4306	291	1	copyright	copyright	NOUN
easat-4306	291	2	:	:	PUNCT
easat-4306	291	3	©	©	PROPN
easat-4306	291	4	2025	2025	NUM
easat-4306	291	5	by	by	ADP
easat-4306	291	6	the	the	DET
easat-4306	291	7	authors	author	NOUN
easat-4306	291	8	.	.	PUNCT
easat-4306	292	1	this	this	DET
easat-4306	292	2	open	open	ADJ
easat-4306	292	3	-	-	PUNCT
easat-4306	292	4	access	access	NOUN
easat-4306	292	5	article	article	NOUN
easat-4306	292	6	is	be	AUX
easat-4306	292	7	distributed	distribute	VERB
easat-4306	292	8	under	under	ADP
easat-4306	292	9	the	the	DET
easat-4306	292	10	terms	term	NOUN
easat-4306	292	11	and	and	CCONJ
easat-4306	292	12	conditions	condition	NOUN
easat-4306	292	13	of	of	ADP
easat-4306	292	14	the	the	DET
easat-4306	292	15	creative	creative	ADJ
easat-4306	292	16	commons	common	NOUN
easat-4306	292	17	attribution	attribution	NOUN
easat-4306	292	18	(	(	PUNCT
easat-4306	292	19	cc	cc	NOUN
easat-4306	292	20	by	by	ADP
easat-4306	292	21	)	)	PUNCT
easat-4306	292	22	license	license	NOUN
easat-4306	292	23	(	(	PUNCT
easat-4306	292	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-4306	292	25	)	)	PUNCT
easat-4306	292	26	.	.	PUNCT
easat-4306	293	1	references	reference	NOUN
easat-4306	293	2	[	[	X
easat-4306	293	3	1	1	NUM
easat-4306	293	4	]	]	PUNCT
easat-4306	293	5	p.	p.	NOUN
easat-4306	293	6	kotler	kotler	PROPN
easat-4306	293	7	and	and	CCONJ
easat-4306	293	8	k.	k.	PROPN
easat-4306	293	9	keller	keller	PROPN
easat-4306	293	10	,	,	PUNCT
easat-4306	293	11	marketing	marketing	NOUN
easat-4306	293	12	mangement	mangement	NOUN
easat-4306	293	13	.	.	PUNCT
easat-4306	294	1	pearson	pearson	PROPN
easat-4306	294	2	edition	edition	PROPN
easat-4306	294	3	limited	limit	VERB
easat-4306	294	4	,	,	PUNCT
easat-4306	294	5	2016	2016	NUM
easat-4306	294	6	.	.	PUNCT
easat-4306	295	1	[	[	X
easat-4306	295	2	2	2	X
easat-4306	295	3	]	]	PUNCT
easat-4306	295	4	s.	s.	PROPN
easat-4306	295	5	e.	e.	PROPN
easat-4306	295	6	fatimah	fatimah	PROPN
easat-4306	295	7	and	and	CCONJ
easat-4306	295	8	a.	a.	NOUN
easat-4306	295	9	curatman	curatman	NOUN
easat-4306	295	10	,	,	PUNCT
easat-4306	295	11	"	"	PUNCT
easat-4306	295	12	retail	retail	ADJ
easat-4306	295	13	marketing	marketing	NOUN
easat-4306	295	14	strategy	strategy	NOUN
easat-4306	295	15	2	2	NUM
easat-4306	295	16	.	.	PUNCT
easat-4306	295	17	deepublish	deepublish	PROPN
easat-4306	295	18	,	,	PUNCT
easat-4306	295	19	"	"	PUNCT
easat-4306	295	20	2024	2024	NUM
easat-4306	295	21	.	.	PUNCT
easat-4306	296	1	[	[	X
easat-4306	296	2	3	3	X
easat-4306	296	3	]	]	X
easat-4306	296	4	h.	h.	PROPN
easat-4306	296	5	fauzi	fauzi	PROPN
easat-4306	296	6	,	,	PUNCT
easat-4306	296	7	r.	r.	PROPN
easat-4306	296	8	rizqullah	rizqullah	PROPN
easat-4306	296	9	,	,	PUNCT
easat-4306	296	10	m.	m.	NOUN
easat-4306	296	11	ariyanti	ariyanti	PROPN
easat-4306	296	12	,	,	PUNCT
easat-4306	296	13	and	and	CCONJ
easat-4306	296	14	i.	i.	PROPN
easat-4306	296	15	a.	a.	PROPN
easat-4306	296	16	hadyningtyas	hadyningtyas	PROPN
easat-4306	296	17	,	,	PUNCT
easat-4306	296	18	"	"	PUNCT
easat-4306	296	19	neuromarketing	neuromarkete	VERB
easat-4306	296	20	study	study	NOUN
easat-4306	296	21	:	:	PUNCT
easat-4306	296	22	the	the	DET
easat-4306	296	23	effect	effect	NOUN
easat-4306	296	24	of	of	ADP
easat-4306	296	25	jingle	jingle	ADJ
easat-4306	296	26	on	on	ADP
easat-4306	296	27	consumer	consumer	NOUN
easat-4306	296	28	behavior	behavior	NOUN
easat-4306	296	29	,	,	PUNCT
easat-4306	296	30	"	"	PUNCT
easat-4306	296	31	asean	asean	ADJ
easat-4306	296	32	marketing	marketing	NOUN
easat-4306	296	33	journal	journal	NOUN
easat-4306	296	34	,	,	PUNCT
easat-4306	296	35	vol	vol	NOUN
easat-4306	296	36	.	.	PROPN
easat-4306	297	1	14	14	NUM
easat-4306	297	2	,	,	PUNCT
easat-4306	297	3	no	no	INTJ
easat-4306	297	4	.	.	NOUN
easat-4306	297	5	2	2	NUM
easat-4306	297	6	,	,	PUNCT
easat-4306	297	7	2022	2022	NUM
easat-4306	297	8	.	.	PUNCT
easat-4306	298	1	https://doi.org/10.21002/amj.v14i2.1204	https://doi.org/10.21002/amj.v14i2.1204	PROPN
easat-4306	298	2	[	[	X
easat-4306	298	3	4	4	X
easat-4306	298	4	]	]	X
easat-4306	298	5	m.	m.	NOUN
easat-4306	298	6	pluta	pluta	NOUN
easat-4306	298	7	-	-	PUNCT
easat-4306	298	8	olearnik	olearnik	NOUN
easat-4306	298	9	and	and	CCONJ
easat-4306	298	10	p.	p.	NOUN
easat-4306	298	11	szulga	szulga	PROPN
easat-4306	298	12	,	,	PUNCT
easat-4306	298	13	"	"	PUNCT
easat-4306	298	14	the	the	DET
easat-4306	298	15	importance	importance	NOUN
easat-4306	298	16	of	of	ADP
easat-4306	298	17	emotions	emotion	NOUN
easat-4306	298	18	in	in	ADP
easat-4306	298	19	consumers	consumer	NOUN
easat-4306	298	20	'	'	PART
easat-4306	298	21	purchasing	purchasing	NOUN
easat-4306	298	22	decisions	decision	NOUN
easat-4306	298	23	-	-	PUNCT
easat-4306	298	24	neuromarketing	neuromarkete	VERB
easat-4306	298	25	approach	approach	NOUN
easat-4306	298	26	,	,	PUNCT
easat-4306	298	27	"	"	PUNCT
easat-4306	298	28	marketing	market	VERB
easat-4306	298	29	instytucji	instytucji	ADJ
easat-4306	298	30	naukowych	naukowych	NOUN
easat-4306	298	31	i	i	PRON
easat-4306	298	32	badawcze	badawcze	VERB
easat-4306	298	33	,	,	PUNCT
easat-4306	298	34	vol	vol	NOUN
easat-4306	298	35	.	.	PROPN
easat-4306	298	36	2	2	NUM
easat-4306	298	37	,	,	PUNCT
easat-4306	298	38	no	no	INTJ
easat-4306	298	39	.	.	NOUN
easat-4306	298	40	44	44	NUM
easat-4306	298	41	,	,	PUNCT
easat-4306	298	42	pp	pp	ADJ
easat-4306	298	43	.	.	PUNCT
easat-4306	299	1	87	87	NUM
easat-4306	299	2	-	-	SYM
easat-4306	299	3	104	104	NUM
easat-4306	299	4	,	,	PUNCT
easat-4306	299	5	2022	2022	NUM
easat-4306	299	6	.	.	PUNCT
easat-4306	300	1	[	[	X
easat-4306	300	2	5	5	X
easat-4306	300	3	]	]	PUNCT
easat-4306	300	4	s.	s.	PROPN
easat-4306	300	5	bhardwaj	bhardwaj	PROPN
easat-4306	300	6	,	,	PUNCT
easat-4306	300	7	s.	s.	PROPN
easat-4306	300	8	b.	b.	PROPN
easat-4306	300	9	thapa	thapa	PROPN
easat-4306	300	10	,	,	PUNCT
easat-4306	300	11	and	and	CCONJ
easat-4306	300	12	a.	a.	PROPN
easat-4306	300	13	gandhi	gandhi	PROPN
easat-4306	300	14	,	,	PUNCT
easat-4306	300	15	"	"	PUNCT
easat-4306	300	16	advances	advance	NOUN
easat-4306	300	17	in	in	ADP
easat-4306	300	18	neuromarketing	neuromarketing	NOUN
easat-4306	300	19	and	and	CCONJ
easat-4306	300	20	improved	improve	VERB
easat-4306	300	21	understanding	understanding	NOUN
easat-4306	300	22	of	of	ADP
easat-4306	300	23	consumer	consumer	NOUN
easat-4306	300	24	behaviour	behaviour	NOUN
easat-4306	300	25	:	:	PUNCT
easat-4306	300	26	analysing	analyse	VERB
easat-4306	300	27	tool	tool	NOUN
easat-4306	300	28	possibilities	possibility	NOUN
easat-4306	300	29	and	and	CCONJ
easat-4306	300	30	research	research	NOUN
easat-4306	300	31	trends	trend	NOUN
easat-4306	300	32	,	,	PUNCT
easat-4306	300	33	"	"	PUNCT
easat-4306	300	34	cogent	cogent	NOUN
easat-4306	300	35	business	business	NOUN
easat-4306	300	36	&	&	CCONJ
easat-4306	300	37	management	management	PROPN
easat-4306	300	38	,	,	PUNCT
easat-4306	300	39	vol	vol	NOUN
easat-4306	300	40	.	.	PROPN
easat-4306	300	41	11	11	NUM
easat-4306	300	42	,	,	PUNCT
easat-4306	300	43	no	no	INTJ
easat-4306	300	44	.	.	NOUN
easat-4306	300	45	1	1	NUM
easat-4306	300	46	,	,	PUNCT
easat-4306	300	47	p.	p.	NOUN
easat-4306	300	48	2376773	2376773	NUM
easat-4306	300	49	,	,	PUNCT
easat-4306	300	50	2024	2024	NUM
easat-4306	300	51	.	.	PUNCT
easat-4306	300	52	https://doi.org/10.1080/23311975.2024.2376773	https://doi.org/10.1080/23311975.2024.2376773	PUNCT
easat-4306	301	1	[	[	X
easat-4306	301	2	6	6	NUM
easat-4306	301	3	]	]	PUNCT
easat-4306	301	4	a.	a.	NOUN
easat-4306	301	5	c.	c.	PROPN
easat-4306	301	6	johansson	johansson	PROPN
easat-4306	301	7	and	and	CCONJ
easat-4306	301	8	z.	z.	PROPN
easat-4306	301	9	zhu	zhu	PROPN
easat-4306	301	10	,	,	PUNCT
easat-4306	301	11	"	"	PUNCT
easat-4306	301	12	reputational	reputational	ADJ
easat-4306	301	13	assets	asset	NOUN
easat-4306	301	14	and	and	CCONJ
easat-4306	301	15	social	social	ADJ
easat-4306	301	16	media	medium	NOUN
easat-4306	301	17	marketing	marketing	NOUN
easat-4306	301	18	activeness	activeness	NOUN
easat-4306	301	19	:	:	PUNCT
easat-4306	301	20	empirical	empirical	ADJ
easat-4306	301	21	insights	insight	NOUN
easat-4306	301	22	from	from	ADP
easat-4306	301	23	china	china	PROPN
easat-4306	301	24	,	,	PUNCT
easat-4306	301	25	"	"	PUNCT
easat-4306	301	26	electronic	electronic	ADJ
easat-4306	301	27	commerce	commerce	NOUN
easat-4306	301	28	research	research	NOUN
easat-4306	301	29	and	and	CCONJ
easat-4306	301	30	applications	application	NOUN
easat-4306	301	31	,	,	PUNCT
easat-4306	301	32	vol	vol	NOUN
easat-4306	301	33	.	.	PROPN
easat-4306	301	34	61	61	NUM
easat-4306	301	35	,	,	PUNCT
easat-4306	301	36	p.	p.	NOUN
easat-4306	301	37	101305	101305	NUM
easat-4306	301	38	,	,	PUNCT
easat-4306	301	39	2023	2023	NUM
easat-4306	301	40	.	.	PUNCT
easat-4306	302	1	https://doi.org/10.1016/j.elerap.2023.101305	https://doi.org/10.1016/j.elerap.2023.101305	ADJ
easat-4306	302	2	[	[	X
easat-4306	302	3	7	7	X
easat-4306	302	4	]	]	X
easat-4306	302	5	s.	s.	PROPN
easat-4306	302	6	kant	kant	PROPN
easat-4306	302	7	and	and	CCONJ
easat-4306	302	8	f.	f.	PROPN
easat-4306	302	9	yadete	yadete	PROPN
easat-4306	302	10	,	,	PUNCT
easat-4306	302	11	"	"	PUNCT
easat-4306	302	12	neuro	neuro	NOUN
easat-4306	302	13	-	-	PUNCT
easat-4306	302	14	marketing	marketing	NOUN
easat-4306	302	15	in	in	ADP
easat-4306	302	16	understanding	understand	VERB
easat-4306	302	17	consumer	consumer	NOUN
easat-4306	302	18	behavior	behavior	NOUN
easat-4306	302	19	:	:	PUNCT
easat-4306	302	20	systematic	systematic	ADJ
easat-4306	302	21	literature	literature	PROPN
easat-4306	302	22	review	review	PROPN
easat-4306	302	23	,	,	PUNCT
easat-4306	302	24	"	"	PUNCT
easat-4306	302	25	radinka	radinka	PROPN
easat-4306	302	26	journal	journal	NOUN
easat-4306	302	27	of	of	ADP
easat-4306	302	28	science	science	NOUN
easat-4306	302	29	and	and	CCONJ
easat-4306	302	30	systematic	systematic	ADJ
easat-4306	302	31	literature	literature	PROPN
easat-4306	302	32	review	review	PROPN
easat-4306	302	33	,	,	PUNCT
easat-4306	302	34	vol	vol	NOUN
easat-4306	302	35	.	.	PROPN
easat-4306	302	36	1	1	NUM
easat-4306	302	37	,	,	PUNCT
easat-4306	302	38	no	no	INTJ
easat-4306	302	39	.	.	NOUN
easat-4306	302	40	1	1	NUM
easat-4306	302	41	,	,	PUNCT
easat-4306	302	42	pp	pp	ADJ
easat-4306	302	43	.	.	PUNCT
easat-4306	303	1	1	1	NUM
easat-4306	303	2	-	-	SYM
easat-4306	303	3	13	13	NUM
easat-4306	303	4	,	,	PUNCT
easat-4306	303	5	2023	2023	NUM
easat-4306	303	6	.	.	PUNCT
easat-4306	304	1	[	[	X
easat-4306	304	2	8	8	NUM
easat-4306	304	3	]	]	X
easat-4306	304	4	l.	l.	PROPN
easat-4306	304	5	cardoso	cardoso	PROPN
easat-4306	304	6	,	,	PUNCT
easat-4306	304	7	m.	m.	NOUN
easat-4306	304	8	m.	m.	PROPN
easat-4306	304	9	chen	chen	PROPN
easat-4306	304	10	,	,	PUNCT
easat-4306	304	11	a.	a.	PROPN
easat-4306	304	12	araújo	araújo	PROPN
easat-4306	304	13	,	,	PUNCT
easat-4306	304	14	g.	g.	PROPN
easat-4306	304	15	g.	g.	PROPN
easat-4306	304	16	f.	f.	PROPN
easat-4306	304	17	de	de	PROPN
easat-4306	304	18	almeida	almeida	PROPN
easat-4306	304	19	,	,	PUNCT
easat-4306	304	20	f.	f.	PROPN
easat-4306	304	21	dias	dias	PROPN
easat-4306	304	22	,	,	PUNCT
easat-4306	304	23	and	and	CCONJ
easat-4306	304	24	l.	l.	PROPN
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easat-4306	304	26	,	,	PUNCT
easat-4306	304	27	"	"	PUNCT
easat-4306	304	28	accessing	access	VERB
easat-4306	304	29	neuromarketing	neuromarkete	VERB
easat-4306	304	30	scientific	scientific	ADJ
easat-4306	304	31	performance	performance	NOUN
easat-4306	304	32	:	:	PUNCT
easat-4306	304	33	research	research	NOUN
easat-4306	304	34	gaps	gap	NOUN
easat-4306	304	35	and	and	CCONJ
easat-4306	304	36	emerging	emerge	VERB
easat-4306	304	37	topics	topic	NOUN
easat-4306	304	38	,	,	PUNCT
easat-4306	304	39	"	"	PUNCT
easat-4306	304	40	behavioral	behavioral	ADJ
easat-4306	304	41	sciences	science	NOUN
easat-4306	304	42	,	,	PUNCT
easat-4306	304	43	vol	vol	NOUN
easat-4306	304	44	.	.	PROPN
easat-4306	304	45	12	12	NUM
easat-4306	304	46	,	,	PUNCT
easat-4306	304	47	no	no	INTJ
easat-4306	304	48	.	.	NOUN
easat-4306	304	49	2	2	NUM
easat-4306	304	50	,	,	PUNCT
easat-4306	304	51	p.	p.	NOUN
easat-4306	304	52	55	55	NUM
easat-4306	304	53	,	,	PUNCT
easat-4306	304	54	2022	2022	NUM
easat-4306	304	55	.	.	PUNCT
easat-4306	305	1	https://doi.org/10.3390/bs12020055	https://doi.org/10.3390/bs12020055	X
easat-4306	306	1	[	[	X
easat-4306	306	2	9	9	NUM
easat-4306	306	3	]	]	PUNCT
easat-4306	306	4	k.	k.	PROPN
easat-4306	306	5	hofman	hofman	PROPN
easat-4306	306	6	,	,	PUNCT
easat-4306	306	7	k.	k.	PROPN
easat-4306	306	8	hughes	hughes	PROPN
easat-4306	306	9	,	,	PUNCT
easat-4306	306	10	and	and	CCONJ
easat-4306	306	11	g.	g.	PROPN
easat-4306	306	12	walters	walters	PROPN
easat-4306	306	13	,	,	PUNCT
easat-4306	306	14	"	"	PUNCT
easat-4306	306	15	effective	effective	ADJ
easat-4306	306	16	conservation	conservation	NOUN
easat-4306	306	17	behaviours	behaviour	NOUN
easat-4306	306	18	for	for	ADP
easat-4306	306	19	protecting	protect	VERB
easat-4306	306	20	marine	marine	ADJ
easat-4306	306	21	environments	environment	NOUN
easat-4306	306	22	:	:	PUNCT
easat-4306	306	23	the	the	DET
easat-4306	306	24	views	view	NOUN
easat-4306	306	25	of	of	ADP
easat-4306	306	26	the	the	DET
easat-4306	306	27	experts	expert	NOUN
easat-4306	306	28	,	,	PUNCT
easat-4306	306	29	"	"	PUNCT
easat-4306	306	30	journal	journal	NOUN
easat-4306	306	31	of	of	ADP
easat-4306	306	32	sustainable	sustainable	ADJ
easat-4306	306	33	tourism	tourism	NOUN
easat-4306	306	34	,	,	PUNCT
easat-4306	306	35	(	(	PUNCT
easat-4306	306	36	10	10	NUM
easat-4306	306	37	)	)	PUNCT
easat-4306	306	38	,	,	PUNCT
easat-4306	306	39	,	,	PUNCT
easat-4306	306	40	vol	vol	NOUN
easat-4306	306	41	.	.	PROPN
easat-4306	306	42	28	28	NUM
easat-4306	306	43	,	,	PUNCT
easat-4306	306	44	no	no	INTJ
easat-4306	306	45	.	.	NOUN
easat-4306	306	46	10	10	NUM
easat-4306	306	47	,	,	PUNCT
easat-4306	306	48	pp	pp	ADJ
easat-4306	306	49	.	.	PUNCT
easat-4306	307	1	1460	1460	NUM
easat-4306	307	2	-	-	SYM
easat-4306	307	3	1478	1478	NUM
easat-4306	307	4	,	,	PUNCT
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easat-4306	307	6	.	.	PUNCT
easat-4306	308	1	https://doi.org/10.1080/09669582.2020.1741597	https://doi.org/10.1080/09669582.2020.1741597	PROPN
easat-4306	308	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-4306	309	1	https://doi.org/10.21002/amj.v14i2.1204	https://doi.org/10.21002/amj.v14i2.1204	PROPN
easat-4306	309	2	https://doi.org/10.1080/23311975.2024.2376773	https://doi.org/10.1080/23311975.2024.2376773	PROPN
easat-4306	310	1	https://doi.org/10.1016/j.elerap.2023.101305	https://doi.org/10.1016/j.elerap.2023.101305	ADJ
easat-4306	310	2	https://doi.org/10.3390/bs12020055	https://doi.org/10.3390/bs12020055	X
easat-4306	310	3	https://doi.org/10.1080/09669582.2020.1741597	https://doi.org/10.1080/09669582.2020.1741597	PROPN
easat-4306	310	4	1032	1032	NUM
easat-4306	310	5	edelweiss	edelweiss	PROPN
easat-4306	310	6	applied	apply	VERB
easat-4306	310	7	science	science	NOUN
easat-4306	310	8	and	and	CCONJ
easat-4306	310	9	technology	technology	NOUN
easat-4306	310	10	issn	issn	PROPN
easat-4306	310	11	:	:	PUNCT
easat-4306	310	12	2576	2576	NUM
easat-4306	310	13	-	-	SYM
easat-4306	310	14	8484	8484	NUM
easat-4306	310	15	vol	vol	NOUN
easat-4306	310	16	.	.	PROPN
easat-4306	311	1	9	9	NUM
easat-4306	311	2	,	,	PUNCT
easat-4306	311	3	no	no	INTJ
easat-4306	311	4	.	.	NOUN
easat-4306	311	5	1	1	NUM
easat-4306	311	6	:	:	PUNCT
easat-4306	311	7	1019	1019	NUM
easat-4306	311	8	-	-	SYM
easat-4306	311	9	1033	1033	NUM
easat-4306	311	10	,	,	PUNCT
easat-4306	311	11	2025	2025	NUM
easat-4306	311	12	doi	doi	NOUN
easat-4306	311	13	:	:	PUNCT
easat-4306	311	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	311	15	©	©	PROPN
easat-4306	311	16	2025	2025	NUM
easat-4306	311	17	by	by	ADP
easat-4306	311	18	the	the	DET
easat-4306	311	19	authors	author	NOUN
easat-4306	311	20	;	;	PUNCT
easat-4306	311	21	licensee	licensee	PROPN
easat-4306	311	22	learning	learning	NOUN
easat-4306	311	23	gate	gate	NOUN
easat-4306	312	1	[	[	X
easat-4306	312	2	10	10	NUM
easat-4306	312	3	]	]	PUNCT
easat-4306	312	4	s.	s.	PROPN
easat-4306	312	5	fatimah	fatimah	PROPN
easat-4306	312	6	,	,	PUNCT
easat-4306	312	7	"	"	PUNCT
easat-4306	312	8	retail	retail	ADJ
easat-4306	312	9	marketing	marketing	NOUN
easat-4306	312	10	strategy	strategy	NOUN
easat-4306	312	11	,	,	PUNCT
easat-4306	312	12	"	"	PUNCT
easat-4306	312	13	2023	2023	NUM
easat-4306	312	14	.	.	PUNCT
easat-4306	313	1	[	[	X
easat-4306	313	2	11	11	NUM
easat-4306	313	3	]	]	X
easat-4306	313	4	s.	s.	PROPN
easat-4306	313	5	andaiyani	andaiyani	PROPN
easat-4306	313	6	and	and	CCONJ
easat-4306	313	7	a.	a.	NOUN
easat-4306	313	8	m.	m.	NOUN
easat-4306	313	9	igamo	igamo	PROPN
easat-4306	313	10	,	,	PUNCT
easat-4306	313	11	"	"	PUNCT
easat-4306	313	12	digital	digital	ADJ
easat-4306	313	13	entrepreneurship	entrepreneurship	NOUN
easat-4306	313	14	:	:	PUNCT
easat-4306	313	15	socio	socio	NOUN
easat-4306	313	16	-	-	PUNCT
easat-4306	313	17	demographics	demographic	NOUN
easat-4306	313	18	and	and	CCONJ
easat-4306	313	19	consumer	consumer	NOUN
easat-4306	313	20	behavior	behavior	NOUN
easat-4306	313	21	in	in	ADP
easat-4306	313	22	indonesia	indonesia	PROPN
easat-4306	313	23	,	,	PUNCT
easat-4306	313	24	"	"	PUNCT
easat-4306	313	25	problems	problem	NOUN
easat-4306	313	26	and	and	CCONJ
easat-4306	313	27	perspectives	perspective	NOUN
easat-4306	313	28	in	in	ADP
easat-4306	313	29	management	management	NOUN
easat-4306	313	30	,	,	PUNCT
easat-4306	313	31	no	no	INTJ
easat-4306	313	32	.	.	NOUN
easat-4306	313	33	3	3	NUM
easat-4306	313	34	,	,	PUNCT
easat-4306	313	35	21	21	NUM
easat-4306	313	36	,	,	PUNCT
easat-4306	313	37	p.	p.	NOUN
easat-4306	313	38	290	290	NUM
easat-4306	313	39	,	,	PUNCT
easat-4306	313	40	2023	2023	NUM
easat-4306	313	41	.	.	PUNCT
easat-4306	313	42	https://doi.org/10.21511/ppm.21(3).2023.23	https://doi.org/10.21511/ppm.21(3).2023.23	X
easat-4306	314	1	[	[	X
easat-4306	314	2	12	12	NUM
easat-4306	314	3	]	]	PUNCT
easat-4306	314	4	s.	s.	PROPN
easat-4306	314	5	e.	e.	PROPN
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easat-4306	314	7	,	,	PUNCT
easat-4306	314	8	r.	r.	PROPN
easat-4306	314	9	j.	j.	PROPN
easat-4306	314	10	johari	johari	PROPN
easat-4306	314	11	,	,	PUNCT
easat-4306	314	12	a.	a.	NOUN
easat-4306	314	13	komara	komara	PROPN
easat-4306	314	14	,	,	PUNCT
easat-4306	314	15	and	and	CCONJ
easat-4306	314	16	s.	s.	PROPN
easat-4306	314	17	maulany	maulany	PROPN
easat-4306	314	18	,	,	PUNCT
easat-4306	314	19	"	"	PUNCT
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easat-4306	314	21	and	and	CCONJ
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easat-4306	314	23	orientations	orientation	NOUN
easat-4306	314	24	model	model	NOUN
easat-4306	314	25	to	to	PART
easat-4306	314	26	increase	increase	VERB
easat-4306	314	27	product	product	NOUN
easat-4306	314	28	innovation	innovation	NOUN
easat-4306	314	29	of	of	ADP
easat-4306	314	30	culinary	culinary	PROPN
easat-4306	314	31	micro	micro	PROPN
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easat-4306	314	33	medium	medium	ADJ
easat-4306	314	34	enterprises	enterprise	NOUN
easat-4306	314	35	in	in	ADP
easat-4306	314	36	indonesia	indonesia	PROPN
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easat-4306	314	38	"	"	PUNCT
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easat-4306	314	41	science	science	NOUN
easat-4306	314	42	and	and	CCONJ
easat-4306	314	43	technology	technology	NOUN
easat-4306	314	44	,	,	PUNCT
easat-4306	314	45	vol	vol	NOUN
easat-4306	314	46	.	.	PROPN
easat-4306	314	47	8	8	NUM
easat-4306	314	48	,	,	PUNCT
easat-4306	314	49	no	no	INTJ
easat-4306	314	50	.	.	NOUN
easat-4306	314	51	4	4	NUM
easat-4306	314	52	,	,	PUNCT
easat-4306	314	53	pp	pp	ADJ
easat-4306	314	54	.	.	PUNCT
easat-4306	315	1	1646	1646	NUM
easat-4306	315	2	-	-	SYM
easat-4306	315	3	1657	1657	NUM
easat-4306	315	4	,	,	PUNCT
easat-4306	315	5	2024	2024	NUM
easat-4306	315	6	.	.	PUNCT
easat-4306	316	1	https://doi.org/10.55214/25768484.v8i4.1536	https://doi.org/10.55214/25768484.v8i4.1536	PRON
easat-4306	316	2	[	[	X
easat-4306	316	3	13	13	NUM
easat-4306	316	4	]	]	PUNCT
easat-4306	316	5	k.	k.	PROPN
easat-4306	316	6	c.	c.	PROPN
easat-4306	316	7	wang	wang	PROPN
easat-4306	316	8	,	,	PUNCT
easat-4306	316	9	"	"	PUNCT
easat-4306	316	10	a	a	DET
easat-4306	316	11	study	study	NOUN
easat-4306	316	12	on	on	ADP
easat-4306	316	13	the	the	DET
easat-4306	316	14	influence	influence	NOUN
easat-4306	316	15	of	of	ADP
easat-4306	316	16	awe	awe	NOUN
easat-4306	316	17	on	on	ADP
easat-4306	316	18	diversification	diversification	NOUN
easat-4306	316	19	of	of	ADP
easat-4306	316	20	consumer	consumer	NOUN
easat-4306	316	21	behavior	behavior	NOUN
easat-4306	316	22	from	from	ADP
easat-4306	316	23	the	the	DET
easat-4306	316	24	perspective	perspective	NOUN
easat-4306	316	25	of	of	ADP
easat-4306	316	26	sinothai	sinothai	PROPN
easat-4306	316	27	cultural	cultural	ADJ
easat-4306	316	28	differences	difference	NOUN
easat-4306	316	29	,	,	PUNCT
easat-4306	316	30	"	"	PUNCT
easat-4306	316	31	turkish	turkish	ADJ
easat-4306	316	32	online	online	ADJ
easat-4306	316	33	journal	journal	NOUN
easat-4306	316	34	of	of	ADP
easat-4306	316	35	qualitative	qualitative	ADJ
easat-4306	316	36	inquiry	inquiry	NOUN
easat-4306	316	37	,	,	PUNCT
easat-4306	316	38	vol	vol	NOUN
easat-4306	316	39	.	.	PROPN
easat-4306	316	40	12	12	NUM
easat-4306	316	41	,	,	PUNCT
easat-4306	316	42	2021	2021	NUM
easat-4306	316	43	.	.	PUNCT
easat-4306	317	1	[	[	X
easat-4306	317	2	14	14	NUM
easat-4306	317	3	]	]	X
easat-4306	317	4	s.	s.	PROPN
easat-4306	317	5	mishra	mishra	PROPN
easat-4306	317	6	and	and	CCONJ
easat-4306	317	7	r.	r.	PROPN
easat-4306	317	8	ashfaq	ashfaq	PROPN
easat-4306	317	9	,	,	PUNCT
easat-4306	317	10	"	"	PUNCT
easat-4306	317	11	influencer	influencer	NOUN
easat-4306	317	12	impact	impact	NOUN
easat-4306	317	13	:	:	PUNCT
easat-4306	317	14	examining	examine	VERB
easat-4306	317	15	the	the	DET
easat-4306	317	16	effect	effect	NOUN
easat-4306	317	17	of	of	ADP
easat-4306	317	18	influencers	influencer	NOUN
easat-4306	317	19	on	on	ADP
easat-4306	317	20	consumer	consumer	NOUN
easat-4306	317	21	behaviour	behaviour	NOUN
easat-4306	317	22	and	and	CCONJ
easat-4306	317	23	purchase	purchase	NOUN
easat-4306	317	24	decisions	decision	NOUN
easat-4306	317	25	,	,	PUNCT
easat-4306	317	26	"	"	PUNCT
easat-4306	317	27	traditional	traditional	ADJ
easat-4306	317	28	journal	journal	NOUN
easat-4306	317	29	of	of	ADP
easat-4306	317	30	multidisciplinary	multidisciplinary	ADJ
easat-4306	317	31	sciences	science	NOUN
easat-4306	317	32	,	,	PUNCT
easat-4306	317	33	vol	vol	NOUN
easat-4306	317	34	.	.	PROPN
easat-4306	317	35	1	1	NUM
easat-4306	317	36	,	,	PUNCT
easat-4306	317	37	no	no	INTJ
easat-4306	317	38	.	.	NOUN
easat-4306	317	39	01	01	NUM
easat-4306	317	40	,	,	PUNCT
easat-4306	317	41	pp	pp	ADJ
easat-4306	317	42	.	.	PUNCT
easat-4306	318	1	55	55	NUM
easat-4306	318	2	-	-	SYM
easat-4306	318	3	72	72	NUM
easat-4306	318	4	,	,	PUNCT
easat-4306	318	5	2023	2023	NUM
easat-4306	318	6	.	.	PUNCT
easat-4306	319	1	https://doi.org/10.55529/jpome.35.1.18	https://doi.org/10.55529/jpome.35.1.18	VERB
easat-4306	320	1	[	[	X
easat-4306	320	2	15	15	NUM
easat-4306	320	3	]	]	X
easat-4306	320	4	h.	h.	NOUN
easat-4306	320	5	aydin	aydin	PROPN
easat-4306	320	6	,	,	PUNCT
easat-4306	320	7	"	"	PUNCT
easat-4306	320	8	market	market	NOUN
easat-4306	320	9	orientation	orientation	NOUN
easat-4306	320	10	and	and	CCONJ
easat-4306	320	11	product	product	NOUN
easat-4306	320	12	innovation	innovation	NOUN
easat-4306	320	13	:	:	PUNCT
easat-4306	320	14	the	the	DET
easat-4306	320	15	mediating	mediate	VERB
easat-4306	320	16	role	role	NOUN
easat-4306	320	17	of	of	ADP
easat-4306	320	18	technological	technological	ADJ
easat-4306	320	19	capability	capability	NOUN
easat-4306	320	20	,	,	PUNCT
easat-4306	320	21	"	"	PUNCT
easat-4306	320	22	european	european	ADJ
easat-4306	320	23	journal	journal	PROPN
easat-4306	320	24	of	of	ADP
easat-4306	320	25	innovation	innovation	NOUN
easat-4306	320	26	management	management	NOUN
easat-4306	320	27	,	,	PUNCT
easat-4306	320	28	vol	vol	NOUN
easat-4306	320	29	.	.	PROPN
easat-4306	321	1	24	24	NUM
easat-4306	321	2	,	,	PUNCT
easat-4306	321	3	no	no	INTJ
easat-4306	321	4	.	.	NOUN
easat-4306	321	5	4	4	NUM
easat-4306	321	6	,	,	PUNCT
easat-4306	321	7	pp	pp	ADJ
easat-4306	321	8	.	.	PUNCT
easat-4306	322	1	1233	1233	NUM
easat-4306	322	2	-	-	SYM
easat-4306	322	3	1267	1267	NUM
easat-4306	322	4	,	,	PUNCT
easat-4306	322	5	2021	2021	NUM
easat-4306	322	6	.	.	PUNCT
easat-4306	323	1	https://doi.org/10.1108/ejim-10-2019-0274	https://doi.org/10.1108/ejim-10-2019-0274	NOUN
easat-4306	323	2	[	[	X
easat-4306	323	3	16	16	NUM
easat-4306	323	4	]	]	PUNCT
easat-4306	323	5	r.	r.	PROPN
easat-4306	323	6	kumavat	kumavat	PROPN
easat-4306	323	7	,	,	PUNCT
easat-4306	323	8	"	"	PUNCT
easat-4306	323	9	the	the	DET
easat-4306	323	10	impact	impact	NOUN
easat-4306	323	11	of	of	ADP
easat-4306	323	12	influencer	influencer	NOUN
easat-4306	323	13	marketing	marketing	NOUN
easat-4306	323	14	on	on	ADP
easat-4306	323	15	consumer	consumer	NOUN
easat-4306	323	16	behaviour	behaviour	NOUN
easat-4306	323	17	:	:	PUNCT
easat-4306	323	18	effectiveness	effectiveness	NOUN
easat-4306	323	19	on	on	ADP
easat-4306	323	20	increasing	increase	VERB
easat-4306	323	21	brand	brand	NOUN
easat-4306	323	22	awareness	awareness	NOUN
easat-4306	323	23	,	,	PUNCT
easat-4306	323	24	improving	improve	VERB
easat-4306	323	25	brand	brand	NOUN
easat-4306	323	26	perception	perception	NOUN
easat-4306	323	27	,	,	PUNCT
easat-4306	323	28	and	and	CCONJ
easat-4306	323	29	driving	drive	VERB
easat-4306	323	30	sales	sale	NOUN
easat-4306	324	1	[	[	X
easat-4306	324	2	internet	internet	NOUN
easat-4306	324	3	]	]	PUNCT
easat-4306	324	4	,	,	PUNCT
easat-4306	324	5	"	"	PUNCT
easat-4306	324	6	retrieved	retrieve	VERB
easat-4306	324	7	:	:	PUNCT
easat-4306	324	8	https://www.researchgate.net/publication/372787352	https://www.researchgate.net/publication/372787352	VERB
easat-4306	324	9	.	.	PUNCT
easat-4306	325	1	[	[	X
easat-4306	325	2	accessed	access	VERB
easat-4306	325	3	2023	2023	NUM
easat-4306	325	4	.	.	PUNCT
easat-4306	326	1	[	[	X
easat-4306	326	2	17	17	NUM
easat-4306	326	3	]	]	X
easat-4306	326	4	j.	j.	PROPN
easat-4306	326	5	vidani	vidani	PROPN
easat-4306	326	6	and	and	CCONJ
easat-4306	326	7	s.	s.	PROPN
easat-4306	326	8	g.	g.	PROPN
easat-4306	326	9	das	das	PROPN
easat-4306	326	10	,	,	PUNCT
easat-4306	326	11	"	"	PUNCT
easat-4306	326	12	a	a	DET
easat-4306	326	13	review	review	NOUN
easat-4306	326	14	on	on	ADP
easat-4306	326	15	evolution	evolution	NOUN
easat-4306	326	16	of	of	ADP
easat-4306	326	17	social	social	ADJ
easat-4306	326	18	media	medium	NOUN
easat-4306	326	19	influencer	influencer	NOUN
easat-4306	326	20	marketing	marketing	NOUN
easat-4306	326	21	:	:	PUNCT
easat-4306	326	22	reflection	reflection	NOUN
easat-4306	326	23	on	on	ADP
easat-4306	326	24	consumer	consumer	NOUN
easat-4306	326	25	behavior	behavior	NOUN
easat-4306	326	26	and	and	CCONJ
easat-4306	326	27	consumer	consumer	NOUN
easat-4306	326	28	’s	’s	PART
easat-4306	326	29	decision	decision	NOUN
easat-4306	326	30	-	-	PUNCT
easat-4306	326	31	making	make	VERB
easat-4306	326	32	process	process	NOUN
easat-4306	326	33	,	,	PUNCT
easat-4306	326	34	"	"	PUNCT
easat-4306	326	35	turkish	turkish	ADJ
easat-4306	326	36	online	online	ADJ
easat-4306	326	37	journal	journal	NOUN
easat-4306	326	38	of	of	ADP
easat-4306	326	39	qualitative	qualitative	ADJ
easat-4306	326	40	inquiry	inquiry	NOUN
easat-4306	326	41	,	,	PUNCT
easat-4306	326	42	vol	vol	NOUN
easat-4306	326	43	.	.	PROPN
easat-4306	326	44	12	12	NUM
easat-4306	326	45	,	,	PUNCT
easat-4306	326	46	p.	p.	NOUN
easat-4306	326	47	9	9	NUM
easat-4306	326	48	,	,	PUNCT
easat-4306	326	49	2021	2021	NUM
easat-4306	326	50	.	.	PUNCT
easat-4306	327	1	[	[	X
easat-4306	327	2	18	18	NUM
easat-4306	327	3	]	]	PUNCT
easat-4306	327	4	a.	a.	NOUN
easat-4306	327	5	y.	y.	PROPN
easat-4306	327	6	hapsari	hapsari	PROPN
easat-4306	327	7	,	,	PUNCT
easat-4306	327	8	p.	p.	PROPN
easat-4306	327	9	sukandi	sukandi	PROPN
easat-4306	327	10	,	,	PUNCT
easat-4306	327	11	g.	g.	PROPN
easat-4306	327	12	p.	p.	PROPN
easat-4306	327	13	dalimunthe	dalimunthe	PROPN
easat-4306	327	14	,	,	PUNCT
easat-4306	327	15	a.	a.	PROPN
easat-4306	327	16	lisdayanti	lisdayanti	PROPN
easat-4306	327	17	,	,	PUNCT
easat-4306	327	18	y.	y.	PROPN
easat-4306	327	19	e.	e.	PROPN
easat-4306	327	20	sumadhinata	sumadhinata	PROPN
easat-4306	327	21	,	,	PUNCT
easat-4306	327	22	and	and	CCONJ
easat-4306	327	23	i.	i.	PROPN
easat-4306	327	24	nilasari	nilasari	PROPN
easat-4306	327	25	,	,	PUNCT
easat-4306	327	26	"	"	PUNCT
easat-4306	327	27	the	the	DET
easat-4306	327	28	impact	impact	NOUN
easat-4306	327	29	of	of	ADP
easat-4306	327	30	social	social	ADJ
easat-4306	327	31	media	medium	NOUN
easat-4306	327	32	influencers	influencer	NOUN
easat-4306	327	33	on	on	ADP
easat-4306	327	34	consumer	consumer	NOUN
easat-4306	327	35	behavior	behavior	NOUN
easat-4306	327	36	:	:	PUNCT
easat-4306	327	37	a	a	DET
easat-4306	327	38	comparative	comparative	ADJ
easat-4306	327	39	analysis	analysis	NOUN
easat-4306	327	40	of	of	ADP
easat-4306	327	41	generation	generation	NOUN
easat-4306	327	42	z	z	NOUN
easat-4306	327	43	and	and	CCONJ
easat-4306	327	44	millennials	millennial	NOUN
easat-4306	327	45	life	life	NOUN
easat-4306	327	46	style	style	NOUN
easat-4306	327	47	,	,	PUNCT
easat-4306	327	48	"	"	PUNCT
easat-4306	327	49	international	international	ADJ
easat-4306	327	50	journal	journal	NOUN
easat-4306	327	51	of	of	ADP
easat-4306	327	52	humanities	humanity	NOUN
easat-4306	327	53	education	education	NOUN
easat-4306	327	54	and	and	CCONJ
easat-4306	327	55	social	social	ADJ
easat-4306	327	56	sciences	science	NOUN
easat-4306	327	57	,	,	PUNCT
easat-4306	327	58	vol	vol	NOUN
easat-4306	327	59	.	.	PROPN
easat-4306	327	60	3	3	NUM
easat-4306	327	61	,	,	PUNCT
easat-4306	327	62	no	no	INTJ
easat-4306	327	63	.	.	NOUN
easat-4306	327	64	5	5	NUM
easat-4306	327	65	,	,	PUNCT
easat-4306	327	66	2024	2024	NUM
easat-4306	327	67	.	.	PUNCT
easat-4306	328	1	[	[	X
easat-4306	328	2	19	19	NUM
easat-4306	328	3	]	]	PUNCT
easat-4306	328	4	a.	a.	NOUN
easat-4306	328	5	ismajli	ismajli	PROPN
easat-4306	328	6	,	,	PUNCT
easat-4306	328	7	b.	b.	PROPN
easat-4306	328	8	ziberi	ziberi	PROPN
easat-4306	328	9	,	,	PUNCT
easat-4306	328	10	and	and	CCONJ
easat-4306	328	11	a.	a.	NOUN
easat-4306	328	12	metushi	metushi	NOUN
easat-4306	328	13	,	,	PUNCT
easat-4306	328	14	"	"	PUNCT
easat-4306	328	15	the	the	DET
easat-4306	328	16	impact	impact	NOUN
easat-4306	328	17	of	of	ADP
easat-4306	328	18	neuromarketing	neuromarketing	NOUN
easat-4306	328	19	on	on	ADP
easat-4306	328	20	consumer	consumer	NOUN
easat-4306	328	21	behaviour	behaviour	NOUN
easat-4306	328	22	,	,	PUNCT
easat-4306	328	23	"	"	PUNCT
easat-4306	328	24	corporate	corporate	ADJ
easat-4306	328	25	governance	governance	NOUN
easat-4306	328	26	and	and	CCONJ
easat-4306	328	27	organizational	organizational	ADJ
easat-4306	328	28	behavior	behavior	NOUN
easat-4306	328	29	review	review	NOUN
easat-4306	328	30	,	,	PUNCT
easat-4306	328	31	vol	vol	NOUN
easat-4306	328	32	.	.	PROPN
easat-4306	328	33	6	6	NUM
easat-4306	328	34	,	,	PUNCT
easat-4306	328	35	no	no	INTJ
easat-4306	328	36	.	.	NOUN
easat-4306	328	37	2	2	NUM
easat-4306	328	38	,	,	PUNCT
easat-4306	328	39	pp	pp	ADJ
easat-4306	328	40	.	.	PUNCT
easat-4306	329	1	95–103	95–103	NUM
easat-4306	329	2	,	,	PUNCT
easat-4306	329	3	2022	2022	NUM
easat-4306	329	4	.	.	PUNCT
easat-4306	330	1	[	[	X
easat-4306	330	2	20	20	NUM
easat-4306	330	3	]	]	PUNCT
easat-4306	330	4	s.	s.	PROPN
easat-4306	330	5	j.	j.	PROPN
easat-4306	330	6	saununu	saununu	PROPN
easat-4306	330	7	,	,	PUNCT
easat-4306	330	8	e.	e.	PROPN
easat-4306	330	9	erwin	erwin	PROPN
easat-4306	330	10	,	,	PUNCT
easat-4306	330	11	and	and	CCONJ
easat-4306	330	12	a.	a.	PROPN
easat-4306	330	13	y.	y.	PROPN
easat-4306	330	14	rukmana	rukmana	PROPN
easat-4306	330	15	,	,	PUNCT
easat-4306	330	16	"	"	PUNCT
easat-4306	330	17	the	the	DET
easat-4306	330	18	influence	influence	NOUN
easat-4306	330	19	of	of	ADP
easat-4306	330	20	social	social	ADJ
easat-4306	330	21	media	medium	NOUN
easat-4306	330	22	influencers	influencer	NOUN
easat-4306	330	23	on	on	ADP
easat-4306	330	24	generation	generation	NOUN
easat-4306	330	25	z	z	NOUN
easat-4306	330	26	consumer	consumer	NOUN
easat-4306	330	27	behavior	behavior	NOUN
easat-4306	330	28	in	in	ADP
easat-4306	330	29	indonesia	indonesia	PROPN
easat-4306	330	30	,	,	PUNCT
easat-4306	330	31	"	"	PUNCT
easat-4306	330	32	west	west	PROPN
easat-4306	330	33	science	science	PROPN
easat-4306	330	34	interdisciplinary	interdisciplinary	ADJ
easat-4306	330	35	studies	study	NOUN
easat-4306	330	36	,	,	PUNCT
easat-4306	330	37	vol	vol	NOUN
easat-4306	330	38	.	.	PROPN
easat-4306	330	39	1	1	NUM
easat-4306	330	40	,	,	PUNCT
easat-4306	330	41	no	no	INTJ
easat-4306	330	42	.	.	NOUN
easat-4306	330	43	10	10	NUM
easat-4306	330	44	,	,	PUNCT
easat-4306	330	45	pp	pp	ADJ
easat-4306	330	46	.	.	PUNCT
easat-4306	330	47	1040	1040	NUM
easat-4306	330	48	-	-	SYM
easat-4306	330	49	1050	1050	NUM
easat-4306	330	50	,	,	PUNCT
easat-4306	330	51	2023	2023	NUM
easat-4306	330	52	.	.	PUNCT
easat-4306	331	1	[	[	X
easat-4306	331	2	21	21	NUM
easat-4306	331	3	]	]	X
easat-4306	331	4	c.	c.	PROPN
easat-4306	331	5	morin	morin	PROPN
easat-4306	331	6	,	,	PUNCT
easat-4306	331	7	"	"	PUNCT
easat-4306	331	8	neuromarketing	neuromarketing	NOUN
easat-4306	331	9	:	:	PUNCT
easat-4306	331	10	the	the	DET
easat-4306	331	11	new	new	ADJ
easat-4306	331	12	science	science	NOUN
easat-4306	331	13	of	of	ADP
easat-4306	331	14	consumer	consumer	NOUN
easat-4306	331	15	behavior	behavior	NOUN
easat-4306	331	16	,	,	PUNCT
easat-4306	331	17	"	"	PUNCT
easat-4306	331	18	society	society	NOUN
easat-4306	331	19	,	,	PUNCT
easat-4306	331	20	vol	vol	NOUN
easat-4306	331	21	.	.	PROPN
easat-4306	331	22	48	48	NUM
easat-4306	331	23	,	,	PUNCT
easat-4306	331	24	no	no	INTJ
easat-4306	331	25	.	.	NOUN
easat-4306	331	26	2	2	NUM
easat-4306	331	27	,	,	PUNCT
easat-4306	331	28	pp	pp	ADJ
easat-4306	331	29	.	.	PUNCT
easat-4306	332	1	131	131	NUM
easat-4306	332	2	-	-	SYM
easat-4306	332	3	135	135	NUM
easat-4306	332	4	,	,	PUNCT
easat-4306	332	5	2011	2011	NUM
easat-4306	332	6	.	.	PUNCT
easat-4306	333	1	https://doi.org/10.1007/s12115-010-9408-1	https://doi.org/10.1007/s12115-010-9408-1	NOUN
easat-4306	334	1	[	[	X
easat-4306	334	2	22	22	NUM
easat-4306	334	3	]	]	X
easat-4306	334	4	s.	s.	PROPN
easat-4306	334	5	kakaria	kakaria	PROPN
easat-4306	334	6	,	,	PUNCT
easat-4306	334	7	f.	f.	PROPN
easat-4306	334	8	saffari	saffari	PROPN
easat-4306	334	9	,	,	PUNCT
easat-4306	334	10	t.	t.	PROPN
easat-4306	334	11	z.	z.	PROPN
easat-4306	334	12	ramsøy	ramsøy	PROPN
easat-4306	334	13	,	,	PUNCT
easat-4306	334	14	and	and	CCONJ
easat-4306	334	15	e.	e.	PROPN
easat-4306	334	16	bigné	bigné	PROPN
easat-4306	334	17	,	,	PUNCT
easat-4306	334	18	"	"	PUNCT
easat-4306	334	19	cognitive	cognitive	ADJ
easat-4306	334	20	load	load	NOUN
easat-4306	334	21	during	during	ADP
easat-4306	334	22	planned	plan	VERB
easat-4306	334	23	and	and	CCONJ
easat-4306	334	24	unplanned	unplanned	ADJ
easat-4306	334	25	virtual	virtual	ADJ
easat-4306	334	26	shopping	shopping	NOUN
easat-4306	334	27	:	:	PUNCT
easat-4306	334	28	evidence	evidence	NOUN
easat-4306	334	29	from	from	ADP
easat-4306	334	30	a	a	DET
easat-4306	334	31	neurophysiological	neurophysiological	ADJ
easat-4306	334	32	perspective	perspective	NOUN
easat-4306	334	33	,	,	PUNCT
easat-4306	334	34	"	"	PUNCT
easat-4306	334	35	international	international	ADJ
easat-4306	334	36	journal	journal	NOUN
easat-4306	334	37	of	of	ADP
easat-4306	334	38	information	information	NOUN
easat-4306	334	39	management	management	NOUN
easat-4306	334	40	,	,	PUNCT
easat-4306	334	41	vol	vol	NOUN
easat-4306	334	42	.	.	PROPN
easat-4306	334	43	72	72	NUM
easat-4306	334	44	,	,	PUNCT
easat-4306	334	45	p.	p.	NOUN
easat-4306	334	46	102667	102667	NUM
easat-4306	334	47	,	,	PUNCT
easat-4306	334	48	2023	2023	NUM
easat-4306	334	49	.	.	PUNCT
easat-4306	335	1	https://doi.org/10.1016/j.ijinfomgt.2023.102667	https://doi.org/10.1016/j.ijinfomgt.2023.102667	NOUN
easat-4306	335	2	[	[	X
easat-4306	335	3	23	23	NUM
easat-4306	335	4	]	]	X
easat-4306	335	5	n.	n.	NOUN
easat-4306	335	6	mohammadian	mohammadian	NOUN
easat-4306	335	7	and	and	CCONJ
easat-4306	335	8	o.	o.	PROPN
easat-4306	335	9	f.	f.	PROPN
easat-4306	335	10	valilai	valilai	PROPN
easat-4306	335	11	,	,	PUNCT
easat-4306	335	12	"	"	PUNCT
easat-4306	335	13	influencer	influencer	NOUN
easat-4306	335	14	-	-	PUNCT
easat-4306	335	15	driven	drive	VERB
easat-4306	335	16	paradigm	paradigm	NOUN
easat-4306	335	17	shifts	shift	NOUN
easat-4306	335	18	:	:	PUNCT
easat-4306	335	19	analyzing	analyze	VERB
easat-4306	335	20	sustainability	sustainability	NOUN
easat-4306	335	21	and	and	CCONJ
easat-4306	335	22	customer	customer	NOUN
easat-4306	335	23	behavior	behavior	NOUN
easat-4306	335	24	in	in	ADP
easat-4306	335	25	cell	cell	NOUN
easat-4306	335	26	phone	phone	NOUN
easat-4306	335	27	and	and	CCONJ
easat-4306	335	28	e	e	NOUN
easat-4306	335	29	-	-	NOUN
easat-4306	335	30	auto	auto	NOUN
easat-4306	335	31	industries	industry	NOUN
easat-4306	335	32	via	via	ADP
easat-4306	335	33	social	social	ADJ
easat-4306	335	34	media	medium	NOUN
easat-4306	335	35	analytics	analytic	NOUN
easat-4306	335	36	,	,	PUNCT
easat-4306	335	37	"	"	PUNCT
easat-4306	335	38	ieee	ieee	NOUN
easat-4306	335	39	access	access	NOUN
easat-4306	335	40	,	,	PUNCT
easat-4306	335	41	2024	2024	NUM
easat-4306	335	42	.	.	PUNCT
easat-4306	336	1	https://doi.org/10.1109/access.2024.3449113	https://doi.org/10.1109/access.2024.3449113	PROPN
easat-4306	337	1	[	[	X
easat-4306	337	2	24	24	NUM
easat-4306	337	3	]	]	PUNCT
easat-4306	337	4	m.	m.	NOUN
easat-4306	337	5	a.	a.	NOUN
easat-4306	337	6	sharaf	sharaf	PROPN
easat-4306	337	7	and	and	CCONJ
easat-4306	337	8	f.	f.	PROPN
easat-4306	337	9	m.	m.	PROPN
easat-4306	337	10	isa	isa	PROPN
easat-4306	337	11	,	,	PUNCT
easat-4306	337	12	"	"	PUNCT
easat-4306	337	13	factors	factor	NOUN
easat-4306	337	14	influencing	influence	VERB
easat-4306	337	15	students	student	NOUN
easat-4306	337	16	’	'	PUNCT
easat-4306	337	17	intention	intention	NOUN
easat-4306	337	18	to	to	PART
easat-4306	337	19	purchase	purchase	VERB
easat-4306	337	20	green	green	ADJ
easat-4306	337	21	products	product	NOUN
easat-4306	337	22	:	:	PUNCT
easat-4306	337	23	a	a	DET
easat-4306	337	24	case	case	NOUN
easat-4306	337	25	study	study	NOUN
easat-4306	337	26	in	in	ADP
easat-4306	337	27	universiti	universiti	PROPN
easat-4306	337	28	utara	utara	PROPN
easat-4306	337	29	malaysia	malaysia	PROPN
easat-4306	337	30	,	,	PUNCT
easat-4306	337	31	"	"	PUNCT
easat-4306	337	32	pertanika	pertanika	NOUN
easat-4306	337	33	journal	journal	NOUN
easat-4306	337	34	of	of	ADP
easat-4306	337	35	social	social	ADJ
easat-4306	337	36	science	science	NOUN
easat-4306	337	37	and	and	CCONJ
easat-4306	337	38	humanities	humanity	NOUN
easat-4306	337	39	,	,	PUNCT
easat-4306	337	40	vol	vol	NOUN
easat-4306	337	41	.	.	PROPN
easat-4306	337	42	25	25	NUM
easat-4306	337	43	,	,	PUNCT
easat-4306	337	44	no	no	INTJ
easat-4306	337	45	.	.	NOUN
easat-4306	337	46	2	2	NUM
easat-4306	337	47	,	,	PUNCT
easat-4306	337	48	pp	pp	ADJ
easat-4306	337	49	.	.	PUNCT
easat-4306	338	1	240	240	NUM
easat-4306	338	2	-	-	SYM
easat-4306	338	3	245	245	NUM
easat-4306	338	4	,	,	PUNCT
easat-4306	338	5	2017	2017	NUM
easat-4306	338	6	.	.	PUNCT
easat-4306	339	1	[	[	X
easat-4306	339	2	25	25	NUM
easat-4306	339	3	]	]	X
easat-4306	339	4	s.	s.	PROPN
easat-4306	339	5	kant	kant	PROPN
easat-4306	339	6	,	,	PUNCT
easat-4306	339	7	"	"	PUNCT
easat-4306	339	8	neuro	neuro	NOUN
easat-4306	339	9	-	-	PUNCT
easat-4306	339	10	marketing	marketing	NOUN
easat-4306	339	11	perspectives	perspective	NOUN
easat-4306	339	12	,	,	PUNCT
easat-4306	339	13	"	"	PUNCT
easat-4306	339	14	2023	2023	NUM
easat-4306	339	15	.	.	PUNCT
easat-4306	340	1	[	[	X
easat-4306	340	2	26	26	NUM
easat-4306	340	3	]	]	PUNCT
easat-4306	340	4	m.	m.	NOUN
easat-4306	340	5	fariz	fariz	PROPN
easat-4306	340	6	and	and	CCONJ
easat-4306	340	7	k.	k.	PROPN
easat-4306	340	8	sihombing	sihombing	PROPN
easat-4306	340	9	,	,	PUNCT
easat-4306	340	10	"	"	PUNCT
easat-4306	340	11	literature	literature	NOUN
easat-4306	340	12	study	study	NOUN
easat-4306	340	13	:	:	PUNCT
easat-4306	340	14	consumer	consumer	NOUN
easat-4306	340	15	behavior	behavior	NOUN
easat-4306	340	16	in	in	ADP
easat-4306	340	17	making	make	VERB
easat-4306	340	18	purchase	purchase	NOUN
easat-4306	340	19	decisions	decision	NOUN
easat-4306	340	20	of	of	ADP
easat-4306	340	21	basic	basic	ADJ
easat-4306	340	22	needs	need	NOUN
easat-4306	340	23	in	in	ADP
easat-4306	340	24	traditional	traditional	ADJ
easat-4306	340	25	and	and	CCONJ
easat-4306	340	26	modern	modern	ADJ
easat-4306	340	27	markets	market	NOUN
easat-4306	340	28	,	,	PUNCT
easat-4306	340	29	"	"	PUNCT
easat-4306	340	30	2024	2024	NUM
easat-4306	340	31	.	.	PUNCT
easat-4306	341	1	[	[	X
easat-4306	341	2	27	27	NUM
easat-4306	341	3	]	]	X
easat-4306	341	4	i.	i.	PROPN
easat-4306	341	5	k.	k.	PROPN
easat-4306	341	6	sari	sari	PROPN
easat-4306	341	7	,	,	PUNCT
easat-4306	341	8	"	"	PUNCT
easat-4306	341	9	blended	blend	VERB
easat-4306	341	10	learning	learning	NOUN
easat-4306	341	11	as	as	ADP
easat-4306	341	12	an	an	DET
easat-4306	341	13	alternative	alternative	ADJ
easat-4306	341	14	innovative	innovative	ADJ
easat-4306	341	15	learning	learning	NOUN
easat-4306	341	16	model	model	NOUN
easat-4306	341	17	in	in	ADP
easat-4306	341	18	the	the	DET
easat-4306	341	19	post	post	ADJ
easat-4306	341	20	-	-	ADJ
easat-4306	341	21	pandemic	pandemic	ADJ
easat-4306	341	22	era	era	NOUN
easat-4306	341	23	in	in	ADP
easat-4306	341	24	elementary	elementary	ADJ
easat-4306	341	25	schools	school	NOUN
easat-4306	341	26	,	,	PUNCT
easat-4306	341	27	"	"	PUNCT
easat-4306	341	28	jurnal	jurnal	ADJ
easat-4306	341	29	basicedu	basicedu	PROPN
easat-4306	341	30	,	,	PUNCT
easat-4306	341	31	vol	vol	NOUN
easat-4306	341	32	.	.	PROPN
easat-4306	341	33	5	5	NUM
easat-4306	341	34	,	,	PUNCT
easat-4306	341	35	no	no	INTJ
easat-4306	341	36	.	.	NOUN
easat-4306	341	37	4	4	NUM
easat-4306	341	38	,	,	PUNCT
easat-4306	341	39	pp	pp	ADJ
easat-4306	341	40	.	.	PUNCT
easat-4306	342	1	2156	2156	NUM
easat-4306	342	2	-	-	SYM
easat-4306	342	3	2163	2163	NUM
easat-4306	342	4	,	,	PUNCT
easat-4306	342	5	2021	2021	NUM
easat-4306	342	6	.	.	PUNCT
easat-4306	343	1	[	[	X
easat-4306	343	2	28	28	NUM
easat-4306	343	3	]	]	X
easat-4306	343	4	y.	y.	PROPN
easat-4306	343	5	l.	l.	PROPN
easat-4306	343	6	tooy	tooy	PROPN
easat-4306	343	7	,	,	PUNCT
easat-4306	343	8	a.	a.	NOUN
easat-4306	343	9	a.	a.	NOUN
easat-4306	343	10	persius	persius	PROPN
easat-4306	343	11	,	,	PUNCT
easat-4306	343	12	m.	m.	NOUN
easat-4306	343	13	tinambunan	tinambunan	NOUN
easat-4306	343	14	,	,	PUNCT
easat-4306	343	15	t.	t.	PROPN
easat-4306	343	16	tanuwijaya	tanuwijaya	PROPN
easat-4306	343	17	,	,	PUNCT
easat-4306	343	18	and	and	CCONJ
easat-4306	343	19	m.	m.	PROPN
easat-4306	343	20	r.	r.	PROPN
easat-4306	343	21	mulyandi	mulyandi	PROPN
easat-4306	343	22	,	,	PUNCT
easat-4306	343	23	"	"	PUNCT
easat-4306	343	24	influence	influence	NOUN
easat-4306	343	25	of	of	ADP
easat-4306	343	26	digital	digital	ADJ
easat-4306	343	27	marketing	marketing	NOUN
easat-4306	343	28	,	,	PUNCT
easat-4306	343	29	location	location	NOUN
easat-4306	343	30	,	,	PUNCT
easat-4306	343	31	product	product	NOUN
easat-4306	343	32	quality	quality	NOUN
easat-4306	343	33	,	,	PUNCT
easat-4306	343	34	and	and	CCONJ
easat-4306	343	35	product	product	NOUN
easat-4306	343	36	price	price	NOUN
easat-4306	343	37	on	on	ADP
easat-4306	343	38	purchase	purchase	NOUN
easat-4306	343	39	decisions	decision	NOUN
easat-4306	343	40	in	in	ADP
easat-4306	343	41	food	food	NOUN
easat-4306	343	42	and	and	CCONJ
easat-4306	343	43	beverage	beverage	NOUN
easat-4306	343	44	companies	company	NOUN
easat-4306	343	45	:	:	PUNCT
easat-4306	343	46	a	a	DET
easat-4306	343	47	systematic	systematic	ADJ
easat-4306	343	48	literature	literature	NOUN
easat-4306	343	49	review	review	NOUN
easat-4306	343	50	,	,	PUNCT
easat-4306	343	51	"	"	PUNCT
easat-4306	343	52	international	international	ADJ
easat-4306	343	53	journal	journal	NOUN
easat-4306	343	54	of	of	ADP
easat-4306	343	55	humanities	humanity	NOUN
easat-4306	343	56	,	,	PUNCT
easat-4306	343	57	law	law	NOUN
easat-4306	343	58	,	,	PUNCT
easat-4306	343	59	and	and	CCONJ
easat-4306	343	60	politics	politic	NOUN
easat-4306	343	61	,	,	PUNCT
easat-4306	343	62	vol	vol	NOUN
easat-4306	343	63	.	.	PROPN
easat-4306	343	64	2	2	NUM
easat-4306	343	65	,	,	PUNCT
easat-4306	343	66	no	no	INTJ
easat-4306	343	67	.	.	NOUN
easat-4306	343	68	1	1	NUM
easat-4306	343	69	,	,	PUNCT
easat-4306	343	70	pp	pp	ADJ
easat-4306	343	71	.	.	PUNCT
easat-4306	344	1	12	12	NUM
easat-4306	344	2	-	-	SYM
easat-4306	344	3	18	18	NUM
easat-4306	344	4	,	,	PUNCT
easat-4306	344	5	2024	2024	NUM
easat-4306	344	6	.	.	PUNCT
easat-4306	345	1	https://doi.org/10.46336/ijhlp.v2i1.55	https://doi.org/10.46336/ijhlp.v2i1.55	NOUN
easat-4306	346	1	[	[	X
easat-4306	346	2	29	29	NUM
easat-4306	346	3	]	]	PUNCT
easat-4306	346	4	a.	a.	NOUN
easat-4306	346	5	sahrah	sahrah	PROPN
easat-4306	346	6	,	,	PUNCT
easat-4306	346	7	p.	p.	PROPN
easat-4306	346	8	d.	d.	PROPN
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easat-4306	346	10	,	,	PUNCT
easat-4306	346	11	r.	r.	PROPN
easat-4306	346	12	p.	p.	PROPN
easat-4306	346	13	rengganis	rengganis	PROPN
easat-4306	346	14	,	,	PUNCT
easat-4306	346	15	and	and	CCONJ
easat-4306	346	16	r.	r.	PROPN
easat-4306	346	17	p.	p.	PROPN
easat-4306	346	18	dewi	dewi	PROPN
easat-4306	346	19	,	,	PUNCT
easat-4306	346	20	"	"	PUNCT
easat-4306	346	21	subjective	subjective	ADJ
easat-4306	346	22	well	well	ADV
easat-4306	346	23	-	-	PUNCT
easat-4306	346	24	being	be	AUX
easat-4306	346	25	and	and	CCONJ
easat-4306	346	26	psychological	psychological	ADJ
easat-4306	346	27	resilience	resilience	NOUN
easat-4306	346	28	as	as	ADP
easat-4306	346	29	the	the	DET
easat-4306	346	30	antecedents	antecedent	NOUN
easat-4306	346	31	of	of	ADP
easat-4306	346	32	digital	digital	ADJ
easat-4306	346	33	entrepreneurship	entrepreneurship	NOUN
easat-4306	346	34	intention	intention	NOUN
easat-4306	346	35	,	,	PUNCT
easat-4306	346	36	"	"	PUNCT
easat-4306	346	37	journal	journal	NOUN
easat-4306	346	38	of	of	ADP
easat-4306	346	39	educational	educational	ADJ
easat-4306	346	40	and	and	CCONJ
easat-4306	346	41	social	social	ADJ
easat-4306	346	42	research	research	NOUN
easat-4306	346	43	,	,	PUNCT
easat-4306	346	44	vol	vol	NOUN
easat-4306	346	45	.	.	PROPN
easat-4306	346	46	13	13	NUM
easat-4306	346	47	,	,	PUNCT
easat-4306	346	48	no	no	INTJ
easat-4306	346	49	.	.	NOUN
easat-4306	346	50	4	4	NUM
easat-4306	346	51	,	,	PUNCT
easat-4306	346	52	pp	pp	ADJ
easat-4306	346	53	.	.	PUNCT
easat-4306	347	1	54	54	NUM
easat-4306	347	2	-	-	SYM
easat-4306	347	3	65	65	NUM
easat-4306	347	4	,	,	PUNCT
easat-4306	347	5	2023	2023	NUM
easat-4306	347	6	.	.	PUNCT
easat-4306	348	1	[	[	X
easat-4306	348	2	30	30	NUM
easat-4306	348	3	]	]	X
easat-4306	348	4	d.	d.	PROPN
easat-4306	348	5	s.	s.	PROPN
easat-4306	348	6	s.	s.	PROPN
easat-4306	348	7	m.	m.	PROPN
easat-4306	348	8	f.	f.	PROPN
easat-4306	348	9	fernandes	fernandes	PROPN
easat-4306	348	10	,	,	PUNCT
easat-4306	348	11	r.	r.	PROPN
easat-4306	348	12	f.	f.	PROPN
easat-4306	348	13	de	de	PROPN
easat-4306	348	14	farias	farias	PROPN
easat-4306	348	15	aires	aires	PROPN
easat-4306	348	16	,	,	PUNCT
easat-4306	348	17	and	and	CCONJ
easat-4306	348	18	c.	c.	PROPN
easat-4306	348	19	c.	c.	PROPN
easat-4306	348	20	r.	r.	PROPN
easat-4306	348	21	salgado	salgado	PROPN
easat-4306	348	22	,	,	PUNCT
easat-4306	348	23	"	"	PUNCT
easat-4306	348	24	the	the	DET
easat-4306	348	25	transient	transient	ADJ
easat-4306	348	26	competitive	competitive	ADJ
easat-4306	348	27	advantage	advantage	NOUN
easat-4306	348	28	model	model	NOUN
easat-4306	348	29	to	to	PART
easat-4306	348	30	analyze	analyze	VERB
easat-4306	348	31	business	business	NOUN
easat-4306	348	32	scenario	scenario	NOUN
easat-4306	348	33	of	of	ADP
easat-4306	348	34	technology	technology	NOUN
easat-4306	348	35	companies	company	NOUN
easat-4306	348	36	,	,	PUNCT
easat-4306	348	37	"	"	PUNCT
easat-4306	348	38	journal	journal	NOUN
easat-4306	348	39	of	of	ADP
easat-4306	348	40	open	open	ADJ
easat-4306	348	41	innovation	innovation	NOUN
easat-4306	348	42	:	:	PUNCT
easat-4306	348	43	technology	technology	NOUN
easat-4306	348	44	,	,	PUNCT
easat-4306	348	45	market	market	NOUN
easat-4306	348	46	,	,	PUNCT
easat-4306	348	47	and	and	CCONJ
easat-4306	348	48	complexity	complexity	NOUN
easat-4306	348	49	,	,	PUNCT
easat-4306	348	50	vol	vol	NOUN
easat-4306	348	51	.	.	NOUN
easat-4306	348	52	9	9	NUM
easat-4306	348	53	,	,	PUNCT
easat-4306	348	54	no	no	INTJ
easat-4306	348	55	.	.	NOUN
easat-4306	348	56	1	1	NUM
easat-4306	348	57	,	,	PUNCT
easat-4306	348	58	p.	p.	NOUN
easat-4306	348	59	100011	100011	NUM
easat-4306	348	60	,	,	PUNCT
easat-4306	348	61	2023	2023	NUM
easat-4306	348	62	.	.	PUNCT
easat-4306	349	1	https://doi.org/10.1016/j.joitmc.2023.100011	https://doi.org/10.1016/j.joitmc.2023.100011	PROPN
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easat-4306	349	3	31	31	NUM
easat-4306	349	4	]	]	X
easat-4306	349	5	y.	y.	PROPN
easat-4306	349	6	k.	k.	PROPN
easat-4306	350	1	dwivedi	dwivedi	PROPN
easat-4306	350	2	et	et	PROPN
easat-4306	350	3	al	al	PROPN
easat-4306	350	4	.	.	PROPN
easat-4306	350	5	,	,	PUNCT
easat-4306	350	6	"	"	PUNCT
easat-4306	350	7	setting	set	VERB
easat-4306	350	8	the	the	DET
easat-4306	350	9	future	future	NOUN
easat-4306	350	10	of	of	ADP
easat-4306	350	11	digital	digital	ADJ
easat-4306	350	12	and	and	CCONJ
easat-4306	350	13	social	social	ADJ
easat-4306	350	14	media	medium	NOUN
easat-4306	350	15	marketing	marketing	NOUN
easat-4306	350	16	research	research	NOUN
easat-4306	350	17	:	:	PUNCT
easat-4306	350	18	perspectives	perspective	NOUN
easat-4306	350	19	and	and	CCONJ
easat-4306	350	20	research	research	NOUN
easat-4306	350	21	propositions	proposition	NOUN
easat-4306	350	22	,	,	PUNCT
easat-4306	350	23	"	"	PUNCT
easat-4306	350	24	international	international	ADJ
easat-4306	350	25	journal	journal	NOUN
easat-4306	350	26	of	of	ADP
easat-4306	350	27	information	information	NOUN
easat-4306	350	28	management	management	NOUN
easat-4306	350	29	,	,	PUNCT
easat-4306	350	30	vol	vol	NOUN
easat-4306	350	31	.	.	PROPN
easat-4306	350	32	59	59	NUM
easat-4306	350	33	,	,	PUNCT
easat-4306	350	34	p.	p.	NOUN
easat-4306	350	35	102168	102168	NUM
easat-4306	350	36	,	,	PUNCT
easat-4306	350	37	2021	2021	NUM
easat-4306	350	38	.	.	PUNCT
easat-4306	351	1	https://doi.org/10.1016/j.ijinfomgt.2020.102168	https://doi.org/10.1016/j.ijinfomgt.2020.102168	ADP
easat-4306	351	2	[	[	X
easat-4306	351	3	32	32	NUM
easat-4306	351	4	]	]	PUNCT
easat-4306	351	5	k.	k.	PROPN
easat-4306	351	6	n.	n.	PROPN
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easat-4306	351	8	and	and	CCONJ
easat-4306	351	9	e.	e.	PROPN
easat-4306	351	10	g.	g.	PROPN
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easat-4306	351	12	,	,	PUNCT
easat-4306	351	13	"	"	PUNCT
easat-4306	351	14	examination	examination	NOUN
easat-4306	351	15	of	of	ADP
easat-4306	351	16	consumer	consumer	NOUN
easat-4306	351	17	purchase	purchase	NOUN
easat-4306	351	18	decisions	decision	NOUN
easat-4306	351	19	via	via	ADP
easat-4306	351	20	neuromarketing	neuromarketing	NOUN
easat-4306	351	21	methods	method	NOUN
easat-4306	351	22	:	:	PUNCT
easat-4306	351	23	a	a	DET
easat-4306	351	24	social	social	ADJ
easat-4306	351	25	psychology	psychology	NOUN
easat-4306	351	26	approach	approach	NOUN
easat-4306	351	27	,	,	PUNCT
easat-4306	351	28	"	"	PUNCT
easat-4306	351	29	prizren	prizren	NOUN
easat-4306	351	30	social	social	PROPN
easat-4306	351	31	science	science	PROPN
easat-4306	351	32	journal	journal	PROPN
easat-4306	351	33	,	,	PUNCT
easat-4306	351	34	vol	vol	NOUN
easat-4306	351	35	.	.	PROPN
easat-4306	351	36	5	5	NUM
easat-4306	351	37	,	,	PUNCT
easat-4306	351	38	no	no	INTJ
easat-4306	351	39	.	.	NOUN
easat-4306	351	40	2	2	NUM
easat-4306	351	41	,	,	PUNCT
easat-4306	351	42	pp	pp	ADJ
easat-4306	351	43	.	.	PUNCT
easat-4306	352	1	14	14	NUM
easat-4306	352	2	-	-	SYM
easat-4306	352	3	29	29	NUM
easat-4306	352	4	,	,	PUNCT
easat-4306	352	5	2021	2021	NUM
easat-4306	352	6	.	.	PUNCT
easat-4306	353	1	https://doi.org/10.32936/pssj.v5i2.245	https://doi.org/10.32936/pssj.v5i2.245	NOUN
easat-4306	353	2	[	[	X
easat-4306	353	3	33	33	NUM
easat-4306	353	4	]	]	PUNCT
easat-4306	353	5	j.	j.	PROPN
easat-4306	353	6	kiran	kiran	PROPN
easat-4306	353	7	,	,	PUNCT
easat-4306	353	8	r.	r.	PROPN
easat-4306	353	9	prabhakar	prabhakar	PROPN
easat-4306	353	10	,	,	PUNCT
easat-4306	353	11	and	and	CCONJ
easat-4306	353	12	r.	r.	PROPN
easat-4306	353	13	scholar	scholar	NOUN
easat-4306	353	14	,	,	PUNCT
easat-4306	353	15	"	"	PUNCT
easat-4306	353	16	neuromarketing	neuromarketing	NOUN
easat-4306	353	17	in	in	ADP
easat-4306	353	18	consumer	consumer	NOUN
easat-4306	353	19	decision	decision	NOUN
easat-4306	353	20	making	make	VERB
easat-4306	353	21	process	process	NOUN
easat-4306	353	22	:	:	PUNCT
easat-4306	353	23	developments	development	NOUN
easat-4306	353	24	and	and	CCONJ
easat-4306	353	25	directions	direction	NOUN
easat-4306	353	26	for	for	ADP
easat-4306	353	27	future	future	ADJ
easat-4306	353	28	researchin	researchin	NOUN
easat-4306	353	29	2	2	NUM
easat-4306	353	30	,	,	PUNCT
easat-4306	353	31	"	"	PUNCT
easat-4306	353	32	retrieved	retrieve	VERB
easat-4306	353	33	:	:	PUNCT
easat-4306	353	34	https://www.researchgate.net/publication/359520371	https://www.researchgate.net/publication/359520371	X
easat-4306	353	35	.	.	PUNCT
easat-4306	354	1	[	[	X
easat-4306	354	2	accessed	access	VERB
easat-4306	354	3	2022	2022	NUM
easat-4306	354	4	.	.	PUNCT
easat-4306	355	1	https://doi.org/10.21511/ppm.21(3).2023.23	https://doi.org/10.21511/ppm.21(3).2023.23	X
easat-4306	355	2	https://doi.org/10.55214/25768484.v8i4.1536	https://doi.org/10.55214/25768484.v8i4.1536	NUM
easat-4306	355	3	https://doi.org/10.55529/jpome.35.1.18	https://doi.org/10.55529/jpome.35.1.18	NOUN
easat-4306	355	4	https://doi.org/10.1108/ejim-10-2019-0274	https://doi.org/10.1108/ejim-10-2019-0274	NOUN
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easat-4306	355	6	https://doi.org/10.1007/s12115-010-9408-1	https://doi.org/10.1007/s12115-010-9408-1	NOUN
easat-4306	355	7	https://doi.org/10.1016/j.ijinfomgt.2023.102667	https://doi.org/10.1016/j.ijinfomgt.2023.102667	PROPN
easat-4306	355	8	https://doi.org/10.1109/access.2024.3449113	https://doi.org/10.1109/access.2024.3449113	PROPN
easat-4306	355	9	https://doi.org/10.46336/ijhlp.v2i1.55	https://doi.org/10.46336/ijhlp.v2i1.55	NOUN
easat-4306	355	10	https://doi.org/10.1016/j.joitmc.2023.100011	https://doi.org/10.1016/j.joitmc.2023.100011	ADJ
easat-4306	355	11	https://doi.org/10.1016/j.ijinfomgt.2020.102168	https://doi.org/10.1016/j.ijinfomgt.2020.102168	VERB
easat-4306	355	12	https://doi.org/10.32936/pssj.v5i2.245	https://doi.org/10.32936/pssj.v5i2.245	NOUN
easat-4306	355	13	https://www.researchgate.net/publication/359520371	https://www.researchgate.net/publication/359520371	NOUN
easat-4306	355	14	1033	1033	NUM
easat-4306	355	15	edelweiss	edelweiss	PROPN
easat-4306	355	16	applied	apply	VERB
easat-4306	355	17	science	science	NOUN
easat-4306	355	18	and	and	CCONJ
easat-4306	355	19	technology	technology	NOUN
easat-4306	355	20	issn	issn	PROPN
easat-4306	355	21	:	:	PUNCT
easat-4306	355	22	2576	2576	NUM
easat-4306	355	23	-	-	SYM
easat-4306	355	24	8484	8484	NUM
easat-4306	355	25	vol	vol	NOUN
easat-4306	355	26	.	.	PROPN
easat-4306	356	1	9	9	NUM
easat-4306	356	2	,	,	PUNCT
easat-4306	356	3	no	no	INTJ
easat-4306	356	4	.	.	NOUN
easat-4306	356	5	1	1	NUM
easat-4306	356	6	:	:	PUNCT
easat-4306	356	7	1019	1019	NUM
easat-4306	356	8	-	-	SYM
easat-4306	356	9	1033	1033	NUM
easat-4306	356	10	,	,	PUNCT
easat-4306	356	11	2025	2025	NUM
easat-4306	356	12	doi	doi	NOUN
easat-4306	356	13	:	:	PUNCT
easat-4306	356	14	10.55214/25768484.v9i1.4306	10.55214/25768484.v9i1.4306	NUM
easat-4306	356	15	©	©	PROPN
easat-4306	356	16	2025	2025	NUM
easat-4306	356	17	by	by	ADP
easat-4306	356	18	the	the	DET
easat-4306	356	19	authors	author	NOUN
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easat-4306	356	22	learning	learning	NOUN
easat-4306	356	23	gate	gate	NOUN
easat-4306	357	1	[	[	X
easat-4306	357	2	34	34	NUM
easat-4306	357	3	]	]	PUNCT
easat-4306	357	4	j.	j.	PROPN
easat-4306	357	5	n.	n.	PROPN
easat-4306	357	6	vidani	vidani	PROPN
easat-4306	357	7	,	,	PUNCT
easat-4306	357	8	s.	s.	PROPN
easat-4306	357	9	das	das	PROPN
easat-4306	357	10	,	,	PUNCT
easat-4306	357	11	i.	i.	NOUN
easat-4306	357	12	meghrajani	meghrajani	PROPN
easat-4306	357	13	,	,	PUNCT
easat-4306	357	14	and	and	CCONJ
easat-4306	357	15	g.	g.	PROPN
easat-4306	357	16	singh	singh	PROPN
easat-4306	357	17	,	,	PUNCT
easat-4306	357	18	"	"	PUNCT
easat-4306	357	19	influencer	influencer	NOUN
easat-4306	357	20	marketing	marketing	NOUN
easat-4306	357	21	and	and	CCONJ
easat-4306	357	22	gendered	gendere	VERB
easat-4306	357	23	consumer	consumer	NOUN
easat-4306	357	24	behavior	behavior	NOUN
easat-4306	357	25	:	:	PUNCT
easat-4306	357	26	an	an	DET
easat-4306	357	27	analysis	analysis	NOUN
easat-4306	357	28	of	of	ADP
easat-4306	357	29	clothing	clothing	NOUN
easat-4306	357	30	purchases	purchase	NOUN
easat-4306	357	31	across	across	ADP
easat-4306	357	32	different	different	ADJ
easat-4306	357	33	fashion	fashion	NOUN
easat-4306	357	34	categories	category	NOUN
easat-4306	357	35	,	,	PUNCT
easat-4306	357	36	"	"	PUNCT
easat-4306	357	37	ed	ed	NOUN
easat-4306	357	38	:	:	PUNCT
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easat-4306	357	40	,	,	PUNCT
easat-4306	357	41	2023	2023	NUM
easat-4306	357	42	.	.	PUNCT
easat-4306	358	1	[	[	X
easat-4306	358	2	35	35	NUM
easat-4306	358	3	]	]	PUNCT
easat-4306	358	4	p.	p.	NOUN
easat-4306	358	5	prabhat	prabhat	PROPN
easat-4306	358	6	and	and	CCONJ
easat-4306	358	7	m.	m.	PROPN
easat-4306	358	8	p.	p.	PROPN
easat-4306	358	9	d.	d.	PROPN
easat-4306	358	10	meenu	meenu	PROPN
easat-4306	358	11	,	,	PUNCT
easat-4306	358	12	"	"	PUNCT
easat-4306	358	13	research	research	NOUN
easat-4306	358	14	methodology	methodology	NOUN
easat-4306	358	15	,	,	PUNCT
easat-4306	358	16	"	"	PUNCT
easat-4306	358	17	retrieved	retrieve	VERB
easat-4306	358	18	:	:	PUNCT
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easat-4306	358	20	.	.	PUNCT
easat-4306	359	1	[	[	X
easat-4306	359	2	accessed	access	VERB
easat-4306	359	3	2014	2014	NUM
easat-4306	359	4	.	.	PUNCT
easat-4306	360	1	[	[	X
easat-4306	360	2	36	36	NUM
easat-4306	360	3	]	]	PUNCT
easat-4306	360	4	c.	c.	PROPN
easat-4306	360	5	t.-h	t.-h	PROPN
easat-4306	360	6	.	.	PUNCT
easat-4306	360	7	stadtländer	stadtländer	NOUN
easat-4306	360	8	,	,	PUNCT
easat-4306	360	9	"	"	PUNCT
easat-4306	360	10	qualitative	qualitative	ADJ
easat-4306	360	11	,	,	PUNCT
easat-4306	360	12	quantitative	quantitative	ADJ
easat-4306	360	13	,	,	PUNCT
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easat-4306	360	15	mixed	mixed	ADJ
easat-4306	360	16	-	-	PUNCT
easat-4306	360	17	methods	method	NOUN
easat-4306	360	18	research	research	NOUN
easat-4306	360	19	,	,	PUNCT
easat-4306	360	20	"	"	PUNCT
easat-4306	360	21	microbe	microbe	PROPN
easat-4306	360	22	magazine	magazine	NOUN
easat-4306	360	23	,	,	PUNCT
easat-4306	360	24	vol	vol	NOUN
easat-4306	360	25	.	.	PROPN
easat-4306	361	1	4	4	NUM
easat-4306	361	2	,	,	PUNCT
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easat-4306	361	4	.	.	NOUN
easat-4306	361	5	11	11	NUM
easat-4306	361	6	,	,	PUNCT
easat-4306	361	7	pp	pp	ADJ
easat-4306	361	8	.	.	PUNCT
easat-4306	362	1	485–485	485–485	NUM
easat-4306	362	2	,	,	PUNCT
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easat-4306	363	1	[	[	X
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easat-4306	363	5	.	.	PUNCT
easat-4306	364	1	kanzola	kanzola	PROPN
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easat-4306	364	3	k.	k.	PROPN
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easat-4306	364	5	,	,	PUNCT
easat-4306	364	6	and	and	CCONJ
easat-4306	364	7	p.	p.	NOUN
easat-4306	364	8	e.	e.	PROPN
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easat-4306	364	11	"	"	PUNCT
easat-4306	364	12	environmental	environmental	ADJ
easat-4306	364	13	behavioral	behavioral	ADJ
easat-4306	364	14	perceptions	perception	NOUN
easat-4306	364	15	under	under	ADP
easat-4306	364	16	uncertainty	uncertainty	NOUN
easat-4306	364	17	of	of	ADP
easat-4306	364	18	alternative	alternative	ADJ
easat-4306	364	19	economic	economic	ADJ
easat-4306	364	20	futures	future	NOUN
easat-4306	364	21	,	,	PUNCT
easat-4306	364	22	"	"	PUNCT
easat-4306	364	23	technological	technological	ADJ
easat-4306	364	24	forecasting	forecasting	NOUN
easat-4306	364	25	and	and	CCONJ
easat-4306	364	26	social	social	ADJ
easat-4306	364	27	change	change	NOUN
easat-4306	364	28	,	,	PUNCT
easat-4306	364	29	vol	vol	NOUN
easat-4306	364	30	.	.	PROPN
easat-4306	364	31	190	190	NUM
easat-4306	364	32	,	,	PUNCT
easat-4306	364	33	p.	p.	NOUN
easat-4306	364	34	122428	122428	NUM
easat-4306	364	35	,	,	PUNCT
easat-4306	364	36	2023	2023	NUM
easat-4306	364	37	.	.	PUNCT
easat-4306	365	1	https://doi.org/10.1016/j.techfore.2023.122428	https://doi.org/10.1016/j.techfore.2023.122428	PROPN
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easat-4306	366	3	]	]	PUNCT
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easat-4306	366	7	m.	m.	PROPN
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easat-4306	366	9	,	,	PUNCT
easat-4306	366	10	r.	r.	PROPN
easat-4306	366	11	ravi	ravi	PROPN
easat-4306	366	12	,	,	PUNCT
easat-4306	366	13	and	and	CCONJ
easat-4306	366	14	r.	r.	PROPN
easat-4306	366	15	singh	singh	PROPN
easat-4306	366	16	,	,	PUNCT
easat-4306	366	17	"	"	PUNCT
easat-4306	366	18	influence	influence	NOUN
easat-4306	366	19	of	of	ADP
easat-4306	366	20	social	social	ADJ
easat-4306	366	21	media	medium	NOUN
easat-4306	366	22	advertisement	advertisement	NOUN
easat-4306	366	23	on	on	ADP
easat-4306	366	24	customer	customer	NOUN
easat-4306	366	25	’s	’s	PART
easat-4306	366	26	purchase	purchase	NOUN
easat-4306	366	27	decision	decision	NOUN
easat-4306	366	28	:	:	PUNCT
easat-4306	366	29	a	a	DET
easat-4306	366	30	literature	literature	NOUN
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easat-4306	366	33	"	"	PUNCT
easat-4306	366	34	international	international	ADJ
easat-4306	366	35	journal	journal	NOUN
easat-4306	366	36	on	on	ADP
easat-4306	366	37	recent	recent	ADJ
easat-4306	366	38	trends	trend	NOUN
easat-4306	366	39	in	in	ADP
easat-4306	366	40	business	business	NOUN
easat-4306	366	41	and	and	CCONJ
easat-4306	366	42	tourism	tourism	NOUN
easat-4306	366	43	,	,	PUNCT
easat-4306	366	44	vol	vol	NOUN
easat-4306	366	45	.	.	PROPN
easat-4306	367	1	4	4	NUM
easat-4306	367	2	,	,	PUNCT
easat-4306	367	3	no	no	INTJ
easat-4306	367	4	.	.	NOUN
easat-4306	367	5	4	4	NUM
easat-4306	367	6	,	,	PUNCT
easat-4306	367	7	pp	pp	ADJ
easat-4306	367	8	.	.	PUNCT
easat-4306	368	1	25	25	NUM
easat-4306	368	2	-	-	SYM
easat-4306	368	3	31	31	NUM
easat-4306	368	4	,	,	PUNCT
easat-4306	368	5	2020	2020	NUM
easat-4306	368	6	.	.	PUNCT
easat-4306	369	1	[	[	X
easat-4306	369	2	39	39	NUM
easat-4306	369	3	]	]	PUNCT
easat-4306	369	4	j.	j.	PROPN
easat-4306	369	5	f.	f.	PROPN
easat-4306	369	6	hair	hair	PROPN
easat-4306	369	7	,	,	PUNCT
easat-4306	369	8	c.	c.	PROPN
easat-4306	369	9	m.	m.	PROPN
easat-4306	369	10	ringle	ringle	PROPN
easat-4306	369	11	,	,	PUNCT
easat-4306	369	12	and	and	CCONJ
easat-4306	369	13	m.	m.	NOUN
easat-4306	369	14	sarstedt	sarstedt	NOUN
easat-4306	369	15	,	,	PUNCT
easat-4306	369	16	"	"	PUNCT
easat-4306	369	17	pls	pls	NOUN
easat-4306	369	18	-	-	PUNCT
easat-4306	369	19	sem	sem	NOUN
easat-4306	369	20	:	:	PUNCT
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easat-4306	369	22	a	a	DET
easat-4306	369	23	silver	silver	ADJ
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easat-4306	369	25	,	,	PUNCT
easat-4306	369	26	"	"	PUNCT
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easat-4306	369	28	of	of	ADP
easat-4306	369	29	marketing	marketing	NOUN
easat-4306	369	30	theory	theory	NOUN
easat-4306	369	31	and	and	CCONJ
easat-4306	369	32	practice	practice	NOUN
easat-4306	369	33	,	,	PUNCT
easat-4306	369	34	vol	vol	NOUN
easat-4306	369	35	.	.	PROPN
easat-4306	370	1	19	19	NUM
easat-4306	370	2	,	,	PUNCT
easat-4306	370	3	no	no	INTJ
easat-4306	370	4	.	.	NOUN
easat-4306	370	5	2	2	NUM
easat-4306	370	6	,	,	PUNCT
easat-4306	370	7	pp	pp	ADJ
easat-4306	370	8	.	.	PUNCT
easat-4306	371	1	139	139	NUM
easat-4306	371	2	-	-	SYM
easat-4306	371	3	152	152	NUM
easat-4306	371	4	,	,	PUNCT
easat-4306	371	5	2011	2011	NUM
easat-4306	371	6	.	.	PUNCT
easat-4306	372	1	[	[	X
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easat-4306	372	3	]	]	PUNCT
easat-4306	372	4	s.	s.	PROPN
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easat-4306	372	7	n.	n.	PROPN
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easat-4306	372	9	,	,	PUNCT
easat-4306	372	10	r.	r.	PROPN
easat-4306	372	11	gupta	gupta	PROPN
easat-4306	372	12	,	,	PUNCT
easat-4306	372	13	h.	h.	PROPN
easat-4306	372	14	baber	baber	PROPN
easat-4306	372	15	,	,	PUNCT
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easat-4306	372	17	a.	a.	NOUN
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easat-4306	372	19	,	,	PUNCT
easat-4306	372	20	"	"	PUNCT
easat-4306	372	21	how	how	SCONJ
easat-4306	372	22	social	social	ADJ
easat-4306	372	23	media	media	NOUN
easat-4306	372	24	influencers	influencer	NOUN
easat-4306	372	25	impact	impact	VERB
easat-4306	372	26	consumer	consumer	NOUN
easat-4306	372	27	behaviour	behaviour	NOUN
easat-4306	372	28	?	?	PUNCT
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easat-4306	373	2	literature	literature	PROPN
easat-4306	373	3	review	review	PROPN
easat-4306	373	4	,	,	PUNCT
easat-4306	373	5	"	"	PUNCT
easat-4306	373	6	vision	vision	NOUN
easat-4306	373	7	:	:	PUNCT
easat-4306	373	8	the	the	DET
easat-4306	373	9	journal	journal	NOUN
easat-4306	373	10	of	of	ADP
easat-4306	373	11	business	business	PROPN
easat-4306	373	12	perspective	perspective	NOUN
easat-4306	373	13	,	,	PUNCT
easat-4306	373	14	p.	p.	NOUN
easat-4306	373	15	09722629241237394	09722629241237394	NUM
easat-4306	373	16	,	,	PUNCT
easat-4306	373	17	2024	2024	NUM
easat-4306	373	18	.	.	PUNCT
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easat-4306	374	1	[	[	X
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easat-4306	374	3	]	]	PUNCT
easat-4306	374	4	a.	a.	NOUN
easat-4306	374	5	nurbasari	nurbasari	NOUN
easat-4306	374	6	and	and	CCONJ
easat-4306	374	7	n.	n.	PROPN
easat-4306	374	8	h.	h.	PROPN
easat-4306	374	9	harani	harani	PROPN
easat-4306	374	10	,	,	PUNCT
easat-4306	374	11	"	"	PUNCT
easat-4306	374	12	influence	influence	NOUN
easat-4306	374	13	of	of	ADP
easat-4306	374	14	competitive	competitive	ADJ
easat-4306	374	15	advantage	advantage	NOUN
easat-4306	374	16	strategy	strategy	NOUN
easat-4306	374	17	for	for	ADP
easat-4306	374	18	business	business	NOUN
easat-4306	374	19	success	success	NOUN
easat-4306	374	20	,	,	PUNCT
easat-4306	374	21	"	"	PUNCT
easat-4306	374	22	in	in	ADP
easat-4306	374	23	2016	2016	NUM
easat-4306	374	24	global	global	ADJ
easat-4306	374	25	conference	conference	NOUN
easat-4306	374	26	on	on	ADP
easat-4306	374	27	business	business	NOUN
easat-4306	374	28	,	,	PUNCT
easat-4306	374	29	management	management	NOUN
easat-4306	374	30	and	and	CCONJ
easat-4306	374	31	entrepreneurship	entrepreneurship	NOUN
easat-4306	374	32	,	,	PUNCT
easat-4306	374	33	2016	2016	NUM
easat-4306	374	34	:	:	PUNCT
easat-4306	374	35	atlantis	atlantis	PROPN
easat-4306	374	36	press	press	PROPN
easat-4306	374	37	,	,	PUNCT
easat-4306	374	38	pp	pp	ADJ
easat-4306	374	39	.	.	PUNCT
easat-4306	375	1	990	990	NUM
easat-4306	375	2	-	-	SYM
easat-4306	375	3	995	995	NUM
easat-4306	375	4	.	.	PUNCT
easat-4306	376	1	http://studentsrepo.um.edu.my/4606/9/chapter_5.pdf	http://studentsrepo.um.edu.my/4606/9/chapter_5.pdf	PROPN
easat-4306	376	2	https://doi.org/10.1016/j.techfore.2023.122428	https://doi.org/10.1016/j.techfore.2023.122428	PROPN
easat-4306	376	3	https://doi.org/10.1177/09722629241237394	https://doi.org/10.1177/09722629241237394	NOUN