id	sid	tid	token	lemma	pos
easat-4403	1	1	edelweiss	edelweiss	PROPN
easat-4403	1	2	applied	apply	VERB
easat-4403	1	3	science	science	NOUN
easat-4403	1	4	and	and	CCONJ
easat-4403	1	5	technology	technology	NOUN
easat-4403	1	6	issn	issn	PROPN
easat-4403	1	7	:	:	PUNCT
easat-4403	1	8	2576	2576	NUM
easat-4403	1	9	-	-	SYM
easat-4403	1	10	8484	8484	NUM
easat-4403	1	11	vol	vol	NOUN
easat-4403	1	12	.	.	PROPN
easat-4403	2	1	9	9	NUM
easat-4403	2	2	,	,	PUNCT
easat-4403	2	3	no	no	INTJ
easat-4403	2	4	.	.	NOUN
easat-4403	2	5	1	1	NUM
easat-4403	2	6	,	,	PUNCT
easat-4403	2	7	1289	1289	NUM
easat-4403	2	8	-	-	SYM
easat-4403	2	9	1301	1301	NUM
easat-4403	2	10	2025	2025	NUM
easat-4403	2	11	publisher	publisher	NOUN
easat-4403	2	12	:	:	PUNCT
easat-4403	2	13	learning	learn	VERB
easat-4403	2	14	gate	gate	NOUN
easat-4403	2	15	doi	doi	PROPN
easat-4403	2	16	:	:	PUNCT
easat-4403	2	17	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	2	18	©	©	PROPN
easat-4403	2	19	2025	2025	NUM
easat-4403	2	20	by	by	ADP
easat-4403	2	21	the	the	DET
easat-4403	2	22	author	author	NOUN
easat-4403	2	23	;	;	PUNCT
easat-4403	2	24	licensee	licensee	PROPN
easat-4403	2	25	learning	learning	NOUN
easat-4403	2	26	gate	gate	NOUN
easat-4403	3	1	©	©	PROPN
easat-4403	3	2	2025	2025	NUM
easat-4403	3	3	by	by	ADP
easat-4403	3	4	the	the	DET
easat-4403	3	5	author	author	NOUN
easat-4403	3	6	;	;	PUNCT
easat-4403	3	7	licensee	licensee	PROPN
easat-4403	3	8	learning	learning	NOUN
easat-4403	3	9	gate	gate	NOUN
easat-4403	3	10	history	history	NOUN
easat-4403	3	11	:	:	PUNCT
easat-4403	3	12	received	receive	VERB
easat-4403	3	13	:	:	PUNCT
easat-4403	3	14	28	28	NUM
easat-4403	3	15	november	november	PROPN
easat-4403	3	16	2024	2024	NUM
easat-4403	3	17	;	;	PUNCT
easat-4403	3	18	revised	revise	VERB
easat-4403	3	19	:	:	PUNCT
easat-4403	3	20	9	9	NUM
easat-4403	3	21	january	january	NOUN
easat-4403	3	22	2025	2025	NUM
easat-4403	3	23	;	;	PUNCT
easat-4403	3	24	accepted	accept	VERB
easat-4403	3	25	:	:	PUNCT
easat-4403	3	26	18	18	NUM
easat-4403	3	27	january	january	NOUN
easat-4403	3	28	2025	2025	NUM
easat-4403	3	29	;	;	PUNCT
easat-4403	3	30	published	publish	VERB
easat-4403	3	31	:	:	PUNCT
easat-4403	4	1	23	23	NUM
easat-4403	4	2	january	january	NOUN
easat-4403	4	3	2025	2025	NUM
easat-4403	4	4	*	*	PUNCT
easat-4403	4	5	correspondence	correspondence	NOUN
easat-4403	4	6	:	:	PUNCT
easat-4403	4	7	esekakitie@delsu.edu.ng	esekakitie@delsu.edu.ng	NOUN
easat-4403	4	8	brand	brand	NOUN
easat-4403	4	9	service	service	NOUN
easat-4403	4	10	quality	quality	NOUN
easat-4403	4	11	as	as	ADP
easat-4403	4	12	predictor	predictor	NOUN
easat-4403	4	13	of	of	ADP
easat-4403	4	14	brand	brand	NOUN
easat-4403	4	15	loyalty	loyalty	NOUN
easat-4403	4	16	:	:	PUNCT
easat-4403	4	17	a	a	DET
easat-4403	4	18	study	study	NOUN
easat-4403	4	19	of	of	ADP
easat-4403	4	20	the	the	DET
easat-4403	4	21	nigerian	nigerian	ADJ
easat-4403	4	22	telecommunication	telecommunication	NOUN
easat-4403	4	23	industry	industry	NOUN
easat-4403	4	24	sunny	sunny	ADJ
easat-4403	4	25	ekakitie	ekakitie	NOUN
easat-4403	4	26	-	-	PUNCT
easat-4403	4	27	emonena1	emonena1	PROPN
easat-4403	4	28	*	*	PROPN
easat-4403	4	29	1department	1department	NUM
easat-4403	4	30	of	of	ADP
easat-4403	4	31	marketing	marketing	NOUN
easat-4403	4	32	and	and	CCONJ
easat-4403	4	33	entrepreneurship	entrepreneurship	NOUN
easat-4403	4	34	faculty	faculty	NOUN
easat-4403	4	35	of	of	ADP
easat-4403	4	36	management	management	NOUN
easat-4403	4	37	sciences	sciences	PROPN
easat-4403	4	38	,	,	PUNCT
easat-4403	4	39	delta	delta	NOUN
easat-4403	4	40	state	state	PROPN
easat-4403	4	41	university	university	PROPN
easat-4403	4	42	,	,	PUNCT
easat-4403	4	43	abraka	abraka	PROPN
easat-4403	4	44	nigeria	nigeria	PROPN
easat-4403	4	45	;	;	PUNCT
easat-4403	4	46	esekakitie@delsu.edu.ng	esekakitie@delsu.edu.ng	NOUN
easat-4403	4	47	(	(	PUNCT
easat-4403	4	48	s.e.e	s.e.e	NOUN
easat-4403	4	49	.	.	PUNCT
easat-4403	4	50	)	)	PUNCT
easat-4403	4	51	.	.	PUNCT
easat-4403	5	1	abstract	abstract	ADV
easat-4403	5	2	:	:	PUNCT
easat-4403	5	3	the	the	DET
easat-4403	5	4	study	study	NOUN
easat-4403	5	5	focused	focus	VERB
easat-4403	5	6	to	to	PART
easat-4403	5	7	assess	assess	VERB
easat-4403	5	8	the	the	DET
easat-4403	5	9	predictability	predictability	NOUN
easat-4403	5	10	of	of	ADP
easat-4403	5	11	certain	certain	ADJ
easat-4403	5	12	factors	factor	NOUN
easat-4403	5	13	of	of	ADP
easat-4403	5	14	brand	brand	NOUN
easat-4403	5	15	service	service	NOUN
easat-4403	5	16	quality	quality	NOUN
easat-4403	5	17	as	as	SCONJ
easat-4403	5	18	it	it	PRON
easat-4403	5	19	relates	relate	VERB
easat-4403	5	20	to	to	ADP
easat-4403	5	21	brand	brand	NOUN
easat-4403	5	22	loyalty	loyalty	NOUN
easat-4403	5	23	of	of	ADP
easat-4403	5	24	telecommunication	telecommunication	NOUN
easat-4403	5	25	subscribers	subscriber	NOUN
easat-4403	5	26	in	in	ADP
easat-4403	5	27	the	the	DET
easat-4403	5	28	nigerian	nigerian	ADJ
easat-4403	5	29	telecom	telecom	NOUN
easat-4403	5	30	industry	industry	NOUN
easat-4403	5	31	.	.	PUNCT
easat-4403	6	1	the	the	DET
easat-4403	6	2	empirical	empirical	ADJ
easat-4403	6	3	analyses	analysis	NOUN
easat-4403	6	4	was	be	AUX
easat-4403	6	5	based	base	VERB
easat-4403	6	6	on	on	ADP
easat-4403	6	7	mtn	mtn	PROPN
easat-4403	6	8	nigeria	nigeria	PROPN
easat-4403	6	9	as	as	ADP
easat-4403	6	10	a	a	DET
easat-4403	6	11	dominant	dominant	ADJ
easat-4403	6	12	player	player	NOUN
easat-4403	6	13	in	in	ADP
easat-4403	6	14	the	the	DET
easat-4403	6	15	sector	sector	NOUN
easat-4403	6	16	.	.	PUNCT
easat-4403	7	1	the	the	DET
easat-4403	7	2	factors	factor	NOUN
easat-4403	7	3	of	of	ADP
easat-4403	7	4	superior	superior	ADJ
easat-4403	7	5	service	service	NOUN
easat-4403	7	6	delivery	delivery	NOUN
easat-4403	7	7	,	,	PUNCT
easat-4403	7	8	unforgettable	unforgettable	ADJ
easat-4403	7	9	services	service	NOUN
easat-4403	7	10	received	receive	VERB
easat-4403	7	11	,	,	PUNCT
easat-4403	7	12	excellent	excellent	ADJ
easat-4403	7	13	service	service	NOUN
easat-4403	7	14	experience	experience	NOUN
easat-4403	7	15	,	,	PUNCT
easat-4403	7	16	good	good	ADJ
easat-4403	7	17	feeling	feeling	NOUN
easat-4403	7	18	at	at	ADP
easat-4403	7	19	service	service	NOUN
easat-4403	7	20	consumption	consumption	NOUN
easat-4403	7	21	and	and	CCONJ
easat-4403	7	22	consistency	consistency	NOUN
easat-4403	7	23	in	in	ADP
easat-4403	7	24	service	service	NOUN
easat-4403	7	25	quality	quality	NOUN
easat-4403	7	26	delivery	delivery	NOUN
easat-4403	7	27	were	be	AUX
easat-4403	7	28	tested	test	VERB
easat-4403	7	29	as	as	ADP
easat-4403	7	30	drivers	driver	NOUN
easat-4403	7	31	against	against	ADP
easat-4403	7	32	brand	brand	NOUN
easat-4403	7	33	loyalty	loyalty	NOUN
easat-4403	7	34	.	.	PUNCT
easat-4403	8	1	survey	survey	NOUN
easat-4403	8	2	research	research	NOUN
easat-4403	8	3	vide	vide	NOUN
easat-4403	8	4	a	a	DET
easat-4403	8	5	structured	structured	ADJ
easat-4403	8	6	questionnaire	questionnaire	NOUN
easat-4403	8	7	instrument	instrument	NOUN
easat-4403	8	8	containing	contain	VERB
easat-4403	8	9	a	a	DET
easat-4403	8	10	5scale	5scale	NUM
easat-4403	8	11	likert	likert	ADJ
easat-4403	8	12	type	type	NOUN
easat-4403	8	13	questions	question	NOUN
easat-4403	8	14	with	with	ADP
easat-4403	8	15	15	15	NUM
easat-4403	8	16	-	-	PUNCT
easat-4403	8	17	items	item	NOUN
easat-4403	8	18	was	be	AUX
easat-4403	8	19	designed	design	VERB
easat-4403	8	20	and	and	CCONJ
easat-4403	8	21	administered	administer	VERB
easat-4403	8	22	to	to	ADP
easat-4403	8	23	565	565	NUM
easat-4403	8	24	users	user	NOUN
easat-4403	8	25	of	of	ADP
easat-4403	8	26	mtn	mtn	PROPN
easat-4403	8	27	brand	brand	PROPN
easat-4403	8	28	of	of	ADP
easat-4403	8	29	service	service	NOUN
easat-4403	8	30	.	.	PUNCT
easat-4403	9	1	multiple	multiple	ADJ
easat-4403	9	2	regression	regression	NOUN
easat-4403	9	3	statistics	statistic	NOUN
easat-4403	9	4	(	(	PUNCT
easat-4403	9	5	spss	spss	PROPN
easat-4403	9	6	vrs	vrs	PROPN
easat-4403	9	7	32	32	NUM
easat-4403	9	8	)	)	PUNCT
easat-4403	9	9	was	be	AUX
easat-4403	9	10	used	use	VERB
easat-4403	9	11	for	for	ADP
easat-4403	9	12	analyses	analysis	NOUN
easat-4403	9	13	at	at	ADP
easat-4403	9	14	5	5	NUM
easat-4403	9	15	%	%	NOUN
easat-4403	9	16	level	level	NOUN
easat-4403	9	17	of	of	ADP
easat-4403	9	18	significance	significance	NOUN
easat-4403	9	19	.	.	PUNCT
easat-4403	10	1	of	of	ADP
easat-4403	10	2	the	the	DET
easat-4403	10	3	five	five	NUM
easat-4403	10	4	(	(	PUNCT
easat-4403	10	5	5	5	NUM
easat-4403	10	6	)	)	PUNCT
easat-4403	10	7	hypotheses	hypothesis	NOUN
easat-4403	10	8	tested	test	VERB
easat-4403	10	9	,	,	PUNCT
easat-4403	10	10	only	only	ADV
easat-4403	10	11	ho2	ho2	PROPN
easat-4403	10	12	(	(	PUNCT
easat-4403	10	13	b	b	NOUN
easat-4403	10	14	=	=	SYM
easat-4403	10	15	.038	.038	NUM
easat-4403	10	16	,	,	PUNCT
easat-4403	10	17	t	t	PROPN
easat-4403	10	18	=	=	SYM
easat-4403	10	19	1.074	1.074	NUM
easat-4403	10	20	,	,	PUNCT
easat-4403	10	21	p	p	X
easat-4403	10	22	=	=	NOUN
easat-4403	10	23	.283	.283	NUM
easat-4403	10	24	)	)	PUNCT
easat-4403	10	25	&	&	CCONJ
easat-4403	10	26	ho5	ho5	PROPN
easat-4403	10	27	(	(	PUNCT
easat-4403	10	28	b	b	NOUN
easat-4403	10	29	=	=	SYM
easat-4403	10	30	-0.042	-0.042	PROPN
easat-4403	10	31	,	,	PUNCT
easat-4403	10	32	t	t	NOUN
easat-4403	10	33	=	=	SYM
easat-4403	10	34	-1.151	-1.151	PROPN
easat-4403	10	35	,	,	PUNCT
easat-4403	10	36	p	p	X
easat-4403	10	37	=	=	PUNCT
easat-4403	10	38	.250	.250	NUM
easat-4403	10	39	)	)	PUNCT
easat-4403	10	40	were	be	AUX
easat-4403	10	41	accepted	accept	VERB
easat-4403	10	42	as	as	SCONJ
easat-4403	10	43	both	both	DET
easat-4403	10	44	factors	factor	NOUN
easat-4403	10	45	were	be	AUX
easat-4403	10	46	found	find	VERB
easat-4403	10	47	insignificant	insignificant	ADJ
easat-4403	10	48	drivers	driver	NOUN
easat-4403	10	49	,	,	PUNCT
easat-4403	10	50	with	with	ADP
easat-4403	10	51	ho5	ho5	PROPN
easat-4403	10	52	posting	post	VERB
easat-4403	10	53	a	a	DET
easat-4403	10	54	negative	negative	ADJ
easat-4403	10	55	association	association	NOUN
easat-4403	10	56	with	with	ADP
easat-4403	10	57	brand	brand	NOUN
easat-4403	10	58	loyalty	loyalty	NOUN
easat-4403	10	59	.	.	PUNCT
easat-4403	11	1	all	all	DET
easat-4403	11	2	other	other	ADJ
easat-4403	11	3	three	three	NUM
easat-4403	11	4	hypotheses	hypothesis	NOUN
easat-4403	11	5	(	(	PUNCT
easat-4403	11	6	ho	ho	ADJ
easat-4403	11	7	:	:	PUNCT
easat-4403	11	8	bsq1	bsq1	NOUN
easat-4403	11	9	,	,	PUNCT
easat-4403	11	10	bsq3	bsq3	PROPN
easat-4403	11	11	&	&	CCONJ
easat-4403	11	12	bsq4	bsq4	PROPN
easat-4403	11	13	)	)	PUNCT
easat-4403	11	14	;	;	PUNCT
easat-4403	11	15	(	(	PUNCT
easat-4403	11	16	b=.118	b=.118	PROPN
easat-4403	11	17	,	,	PUNCT
easat-4403	11	18	t	t	NOUN
easat-4403	11	19	=	=	PUNCT
easat-4403	11	20	3.480	3.480	NUM
easat-4403	11	21	,	,	PUNCT
easat-4403	11	22	p	p	X
easat-4403	11	23	=	=	NOUN
easat-4403	11	24	.001	.001	NUM
easat-4403	11	25	)	)	PUNCT
easat-4403	11	26	,	,	PUNCT
easat-4403	11	27	(	(	PUNCT
easat-4403	11	28	b	b	X
easat-4403	11	29	=	=	PUNCT
easat-4403	11	30	.252	.252	NUM
easat-4403	11	31	,	,	PUNCT
easat-4403	11	32	t	t	NOUN
easat-4403	11	33	=	=	PUNCT
easat-4403	11	34	6.722	6.722	NUM
easat-4403	11	35	,	,	PUNCT
easat-4403	11	36	p	p	NOUN
easat-4403	11	37	=	=	NOUN
easat-4403	11	38	.000	.000	NUM
easat-4403	11	39	)	)	PUNCT
easat-4403	11	40	,	,	PUNCT
easat-4403	11	41	and	and	CCONJ
easat-4403	11	42	(	(	PUNCT
easat-4403	11	43	b	b	NOUN
easat-4403	11	44	=	=	SYM
easat-4403	11	45	.131	.131	NUM
easat-4403	11	46	,	,	PUNCT
easat-4403	11	47	t	t	NOUN
easat-4403	11	48	=	=	SYM
easat-4403	11	49	3.858	3.858	NUM
easat-4403	11	50	,	,	PUNCT
easat-4403	11	51	p	p	X
easat-4403	11	52	=	=	NOUN
easat-4403	11	53	.000	.000	NUM
easat-4403	11	54	)	)	PUNCT
easat-4403	11	55	respectively	respectively	ADV
easat-4403	11	56	were	be	AUX
easat-4403	11	57	rejected	reject	VERB
easat-4403	11	58	with	with	ADP
easat-4403	11	59	significant	significant	ADJ
easat-4403	11	60	values	value	NOUN
easat-4403	11	61	.	.	PUNCT
easat-4403	12	1	this	this	PRON
easat-4403	12	2	implies	imply	VERB
easat-4403	12	3	that	that	SCONJ
easat-4403	12	4	the	the	DET
easat-4403	12	5	null	null	ADJ
easat-4403	12	6	hypotheses	hypothesis	NOUN
easat-4403	12	7	1	1	NUM
easat-4403	12	8	,	,	PUNCT
easat-4403	12	9	3	3	NUM
easat-4403	12	10	&	&	CCONJ
easat-4403	12	11	4	4	NUM
easat-4403	12	12	are	be	AUX
easat-4403	12	13	strong	strong	ADJ
easat-4403	12	14	drivers	driver	NOUN
easat-4403	12	15	of	of	ADP
easat-4403	12	16	loyalty	loyalty	NOUN
easat-4403	12	17	in	in	ADP
easat-4403	12	18	mtn	mtn	PROPN
easat-4403	12	19	brand	brand	NOUN
easat-4403	12	20	of	of	ADP
easat-4403	12	21	service	service	NOUN
easat-4403	12	22	.	.	PUNCT
easat-4403	13	1	recommendations	recommendation	NOUN
easat-4403	13	2	are	be	AUX
easat-4403	13	3	to	to	ADP
easat-4403	13	4	the	the	DET
easat-4403	13	5	effect	effect	NOUN
easat-4403	13	6	that	that	SCONJ
easat-4403	13	7	brand	brand	NOUN
easat-4403	13	8	managers	manager	NOUN
easat-4403	13	9	in	in	ADP
easat-4403	13	10	mtn	mtn	PROPN
easat-4403	13	11	nigeria	nigeria	PROPN
easat-4403	13	12	should	should	AUX
easat-4403	13	13	sustain	sustain	VERB
easat-4403	13	14	the	the	DET
easat-4403	13	15	factors	factor	NOUN
easat-4403	13	16	that	that	PRON
easat-4403	13	17	are	be	AUX
easat-4403	13	18	significant	significant	ADJ
easat-4403	13	19	and	and	CCONJ
easat-4403	13	20	engage	engage	VERB
easat-4403	13	21	a	a	DET
easat-4403	13	22	policy	policy	NOUN
easat-4403	13	23	adjustment	adjustment	NOUN
easat-4403	13	24	to	to	PART
easat-4403	13	25	turn	turn	VERB
easat-4403	13	26	around	around	ADP
easat-4403	13	27	defects	defect	NOUN
easat-4403	13	28	in	in	ADP
easat-4403	13	29	unforgettable	unforgettable	ADJ
easat-4403	13	30	service	service	NOUN
easat-4403	13	31	received	receive	VERB
easat-4403	13	32	and	and	CCONJ
easat-4403	13	33	service	service	NOUN
easat-4403	13	34	quality	quality	NOUN
easat-4403	13	35	delivery	delivery	NOUN
easat-4403	13	36	as	as	SCONJ
easat-4403	13	37	revealed	reveal	VERB
easat-4403	13	38	.	.	PUNCT
easat-4403	14	1	this	this	DET
easat-4403	14	2	outcome	outcome	NOUN
easat-4403	14	3	is	be	AUX
easat-4403	14	4	also	also	ADV
easat-4403	14	5	in	in	ADP
easat-4403	14	6	assonance	assonance	NOUN
easat-4403	14	7	with	with	ADP
easat-4403	14	8	public	public	ADJ
easat-4403	14	9	observation	observation	NOUN
easat-4403	14	10	generally	generally	ADV
easat-4403	14	11	.	.	PUNCT
easat-4403	15	1	keywords	keyword	NOUN
easat-4403	15	2	:	:	PUNCT
easat-4403	15	3	brand	brand	NOUN
easat-4403	15	4	loyalty	loyalty	NOUN
easat-4403	15	5	,	,	PUNCT
easat-4403	15	6	customer	customer	NOUN
easat-4403	15	7	service	service	NOUN
easat-4403	15	8	quality	quality	NOUN
easat-4403	15	9	,	,	PUNCT
easat-4403	15	10	good	good	ADJ
easat-4403	15	11	feeling	feeling	NOUN
easat-4403	15	12	,	,	PUNCT
easat-4403	15	13	mtn	mtn	PROPN
easat-4403	15	14	nigeria	nigeria	PROPN
easat-4403	15	15	,	,	PUNCT
easat-4403	15	16	superior	superior	ADJ
easat-4403	15	17	services	service	NOUN
easat-4403	15	18	,	,	PUNCT
easat-4403	15	19	telecom	telecom	NOUN
easat-4403	15	20	sector	sector	NOUN
easat-4403	15	21	.	.	PUNCT
easat-4403	16	1	1	1	X
easat-4403	16	2	.	.	X
easat-4403	16	3	introduction	introduction	NOUN
easat-4403	16	4	modern	modern	ADJ
easat-4403	16	5	marketing	marketing	NOUN
easat-4403	16	6	and	and	CCONJ
easat-4403	16	7	sales	sale	NOUN
easat-4403	16	8	force	force	NOUN
easat-4403	16	9	activities	activity	NOUN
easat-4403	16	10	including	include	VERB
easat-4403	16	11	policies	policy	NOUN
easat-4403	16	12	and	and	CCONJ
easat-4403	16	13	competitive	competitive	ADJ
easat-4403	16	14	strategies	strategy	NOUN
easat-4403	16	15	are	be	AUX
easat-4403	16	16	geared	gear	VERB
easat-4403	16	17	towards	towards	ADP
easat-4403	16	18	securing	secure	VERB
easat-4403	16	19	the	the	DET
easat-4403	16	20	heart	heart	NOUN
easat-4403	16	21	of	of	ADP
easat-4403	16	22	the	the	DET
easat-4403	16	23	customer	customer	NOUN
easat-4403	16	24	.	.	PUNCT
easat-4403	17	1	the	the	DET
easat-4403	17	2	heart	heart	NOUN
easat-4403	17	3	of	of	ADP
easat-4403	17	4	the	the	DET
easat-4403	17	5	customer	customer	NOUN
easat-4403	17	6	symbolizes	symbolize	VERB
easat-4403	17	7	a	a	DET
easat-4403	17	8	matrix	matrix	NOUN
easat-4403	17	9	of	of	ADP
easat-4403	17	10	his	his	PRON
easat-4403	17	11	thoughts	thought	NOUN
easat-4403	17	12	,	,	PUNCT
easat-4403	17	13	intellect	intellect	NOUN
easat-4403	17	14	,	,	PUNCT
easat-4403	17	15	emotions	emotion	NOUN
easat-4403	17	16	and	and	CCONJ
easat-4403	17	17	decision	decision	NOUN
easat-4403	17	18	making	make	VERB
easat-4403	17	19	processes	process	NOUN
easat-4403	17	20	including	include	VERB
easat-4403	17	21	the	the	DET
easat-4403	17	22	cues	cue	NOUN
easat-4403	17	23	and	and	CCONJ
easat-4403	17	24	stimuli	stimuli	VERB
easat-4403	17	25	leading	lead	VERB
easat-4403	17	26	to	to	ADP
easat-4403	17	27	his	his	PRON
easat-4403	17	28	purchase	purchase	NOUN
easat-4403	17	29	decisions	decision	NOUN
easat-4403	17	30	[	[	X
easat-4403	17	31	1	1	NUM
easat-4403	17	32	,	,	PUNCT
easat-4403	17	33	2	2	NUM
easat-4403	17	34	]	]	PUNCT
easat-4403	17	35	.	.	PUNCT
easat-4403	18	1	securing	secure	VERB
easat-4403	18	2	or	or	CCONJ
easat-4403	18	3	capturing	capture	VERB
easat-4403	18	4	the	the	DET
easat-4403	18	5	heart	heart	NOUN
easat-4403	18	6	of	of	ADP
easat-4403	18	7	the	the	DET
easat-4403	18	8	customer	customer	NOUN
easat-4403	18	9	therefore	therefore	ADV
easat-4403	18	10	can	can	AUX
easat-4403	18	11	be	be	AUX
easat-4403	18	12	akin	akin	ADJ
easat-4403	18	13	to	to	ADP
easat-4403	18	14	capturing	capture	VERB
easat-4403	18	15	the	the	DET
easat-4403	18	16	capital	capital	NOUN
easat-4403	18	17	city	city	NOUN
easat-4403	18	18	of	of	ADP
easat-4403	18	19	a	a	DET
easat-4403	18	20	country	country	NOUN
easat-4403	18	21	in	in	ADP
easat-4403	18	22	real	real	ADJ
easat-4403	18	23	-	-	PUNCT
easat-4403	18	24	life	life	NOUN
easat-4403	18	25	warfare	warfare	NOUN
easat-4403	18	26	.	.	PUNCT
easat-4403	19	1	this	this	DET
easat-4403	19	2	analogy	analogy	NOUN
easat-4403	19	3	presupposes	presuppose	VERB
easat-4403	19	4	that	that	SCONJ
easat-4403	19	5	once	once	SCONJ
easat-4403	19	6	the	the	DET
easat-4403	19	7	‘	'	PUNCT
easat-4403	19	8	capitol	capitol	NOUN
easat-4403	19	9	’	'	PUNCT
easat-4403	19	10	is	be	AUX
easat-4403	19	11	captured	capture	VERB
easat-4403	19	12	the	the	DET
easat-4403	19	13	entire	entire	ADJ
easat-4403	19	14	nation	nation	NOUN
easat-4403	19	15	-	-	PUNCT
easat-4403	19	16	state	state	NOUN
easat-4403	19	17	is	be	AUX
easat-4403	19	18	regarded	regard	VERB
easat-4403	19	19	as	as	ADP
easat-4403	19	20	haven	haven	NOUN
easat-4403	19	21	fallen	fall	VERB
easat-4403	19	22	into	into	ADP
easat-4403	19	23	the	the	DET
easat-4403	19	24	hands	hand	NOUN
easat-4403	19	25	of	of	ADP
easat-4403	19	26	the	the	DET
easat-4403	19	27	gallant	gallant	ADJ
easat-4403	19	28	conqueror	conqueror	NOUN
easat-4403	19	29	(	(	PUNCT
easat-4403	19	30	the	the	DET
easat-4403	19	31	firm	firm	NOUN
easat-4403	19	32	;	;	PUNCT
easat-4403	19	33	the	the	DET
easat-4403	19	34	seller	seller	NOUN
easat-4403	19	35	)	)	PUNCT
easat-4403	19	36	who	who	PRON
easat-4403	19	37	now	now	ADV
easat-4403	19	38	exercise	exercise	VERB
easat-4403	19	39	control	control	NOUN
easat-4403	19	40	and	and	CCONJ
easat-4403	19	41	legitimacy	legitimacy	NOUN
easat-4403	19	42	by	by	ADP
easat-4403	19	43	right	right	NOUN
easat-4403	19	44	of	of	ADP
easat-4403	19	45	conquest	conquest	NOUN
easat-4403	19	46	over	over	ADP
easat-4403	19	47	the	the	DET
easat-4403	19	48	city	city	NOUN
easat-4403	19	49	(	(	PUNCT
easat-4403	19	50	the	the	DET
easat-4403	19	51	customer	customer	NOUN
easat-4403	19	52	)	)	PUNCT
easat-4403	19	53	.	.	PUNCT
easat-4403	20	1	this	this	PRON
easat-4403	20	2	is	be	AUX
easat-4403	20	3	the	the	DET
easat-4403	20	4	real	real	ADJ
easat-4403	20	5	situation	situation	NOUN
easat-4403	20	6	in	in	ADP
easat-4403	20	7	enterprises	enterprise	NOUN
easat-4403	20	8	’	'	PUNCT
easat-4403	20	9	contestations	contestation	NOUN
easat-4403	20	10	to	to	PART
easat-4403	20	11	exercise	exercise	VERB
easat-4403	20	12	dominance	dominance	NOUN
easat-4403	20	13	over	over	ADP
easat-4403	20	14	viable	viable	ADJ
easat-4403	20	15	market	market	NOUN
easat-4403	20	16	segments	segment	NOUN
easat-4403	20	17	[	[	X
easat-4403	20	18	2	2	NUM
easat-4403	20	19	]	]	PUNCT
easat-4403	20	20	.	.	PUNCT
easat-4403	21	1	when	when	SCONJ
easat-4403	21	2	a	a	DET
easat-4403	21	3	firm	firm	NOUN
easat-4403	21	4	attempts	attempt	VERB
easat-4403	21	5	to	to	PART
easat-4403	21	6	make	make	VERB
easat-4403	21	7	a	a	DET
easat-4403	21	8	market	market	NOUN
easat-4403	21	9	segment	segment	NOUN
easat-4403	21	10	loyal	loyal	ADJ
easat-4403	21	11	to	to	ADP
easat-4403	21	12	its	its	PRON
easat-4403	21	13	brands	brand	NOUN
easat-4403	21	14	it	it	PRON
easat-4403	21	15	provides	provide	VERB
easat-4403	21	16	product	product	NOUN
easat-4403	21	17	/	/	SYM
easat-4403	21	18	service	service	NOUN
easat-4403	21	19	assortments	assortment	NOUN
easat-4403	21	20	to	to	PART
easat-4403	21	21	cater	cater	VERB
easat-4403	21	22	for	for	ADP
easat-4403	21	23	taste	taste	NOUN
easat-4403	21	24	,	,	PUNCT
easat-4403	21	25	preferences	preference	NOUN
easat-4403	21	26	and	and	CCONJ
easat-4403	21	27	changing	change	VERB
easat-4403	21	28	trends	trend	NOUN
easat-4403	21	29	and	and	CCONJ
easat-4403	21	30	purchasing	purchase	VERB
easat-4403	21	31	power	power	NOUN
easat-4403	21	32	of	of	ADP
easat-4403	21	33	various	various	ADJ
easat-4403	21	34	categories	category	NOUN
easat-4403	21	35	of	of	ADP
easat-4403	21	36	buyers	buyer	NOUN
easat-4403	21	37	.	.	PUNCT
easat-4403	22	1	the	the	DET
easat-4403	22	2	opium	opium	NOUN
easat-4403	22	3	that	that	PRON
easat-4403	22	4	attracts	attract	VERB
easat-4403	22	5	the	the	DET
easat-4403	22	6	buyers	buyer	NOUN
easat-4403	22	7	is	be	AUX
easat-4403	22	8	their	their	PRON
easat-4403	22	9	quest	quest	NOUN
easat-4403	22	10	to	to	PART
easat-4403	22	11	attain	attain	VERB
easat-4403	22	12	satisfaction	satisfaction	NOUN
easat-4403	22	13	on	on	ADP
easat-4403	22	14	product	product	NOUN
easat-4403	22	15	purchase	purchase	NOUN
easat-4403	22	16	,	,	PUNCT
easat-4403	22	17	consumption	consumption	NOUN
easat-4403	22	18	and	and	CCONJ
easat-4403	22	19	disposal	disposal	NOUN
easat-4403	22	20	.	.	PUNCT
easat-4403	23	1	customer	customer	NOUN
easat-4403	23	2	satisfaction	satisfaction	NOUN
easat-4403	23	3	is	be	AUX
easat-4403	23	4	seen	see	VERB
easat-4403	23	5	as	as	ADP
easat-4403	23	6	the	the	DET
easat-4403	23	7	nectar	nectar	NOUN
easat-4403	23	8	within	within	ADP
easat-4403	23	9	the	the	DET
easat-4403	23	10	beautiful	beautiful	ADJ
easat-4403	23	11	flower	flower	NOUN
easat-4403	23	12	that	that	PRON
easat-4403	23	13	attracts	attract	VERB
easat-4403	23	14	the	the	DET
easat-4403	23	15	butterfly	butterfly	NOUN
easat-4403	23	16	(	(	PUNCT
easat-4403	23	17	the	the	DET
easat-4403	23	18	customer	customer	NOUN
easat-4403	23	19	)	)	PUNCT
easat-4403	23	20	.	.	PUNCT
easat-4403	24	1	providing	provide	VERB
easat-4403	24	2	satisfaction	satisfaction	NOUN
easat-4403	24	3	is	be	AUX
easat-4403	24	4	the	the	DET
easat-4403	24	5	charter	charter	NOUN
easat-4403	24	6	and	and	CCONJ
easat-4403	24	7	driving	driving	NOUN
easat-4403	24	8	mechanism	mechanism	NOUN
easat-4403	24	9	of	of	ADP
easat-4403	24	10	the	the	DET
easat-4403	24	11	marketing	marketing	NOUN
easat-4403	24	12	orientation	orientation	NOUN
easat-4403	24	13	.	.	PUNCT
easat-4403	25	1	this	this	PRON
easat-4403	25	2	along	along	ADP
easat-4403	25	3	with	with	ADP
easat-4403	25	4	several	several	ADJ
easat-4403	25	5	orientations	orientation	NOUN
easat-4403	25	6	in	in	ADP
easat-4403	25	7	recent	recent	ADJ
easat-4403	25	8	management	management	NOUN
easat-4403	25	9	1290	1290	NUM
easat-4403	25	10	edelweiss	edelweiss	PROPN
easat-4403	25	11	applied	apply	VERB
easat-4403	25	12	science	science	NOUN
easat-4403	25	13	and	and	CCONJ
easat-4403	25	14	technology	technology	NOUN
easat-4403	25	15	issn	issn	PROPN
easat-4403	25	16	:	:	PUNCT
easat-4403	25	17	2576	2576	NUM
easat-4403	25	18	-	-	SYM
easat-4403	25	19	8484	8484	NUM
easat-4403	25	20	vol	vol	NOUN
easat-4403	25	21	.	.	PROPN
easat-4403	26	1	9	9	NUM
easat-4403	26	2	,	,	PUNCT
easat-4403	26	3	no	no	INTJ
easat-4403	26	4	.	.	NOUN
easat-4403	26	5	1	1	NUM
easat-4403	26	6	:	:	SYM
easat-4403	26	7	1289	1289	NUM
easat-4403	26	8	-	-	SYM
easat-4403	26	9	1301	1301	NUM
easat-4403	26	10	,	,	PUNCT
easat-4403	26	11	2025	2025	NUM
easat-4403	26	12	doi	doi	NOUN
easat-4403	26	13	:	:	PUNCT
easat-4403	26	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	26	15	©	©	PROPN
easat-4403	26	16	2025	2025	NUM
easat-4403	26	17	by	by	ADP
easat-4403	26	18	the	the	DET
easat-4403	26	19	author	author	NOUN
easat-4403	26	20	;	;	PUNCT
easat-4403	26	21	licensee	licensee	PROPN
easat-4403	26	22	learning	learning	PROPN
easat-4403	26	23	gate	gate	PROPN
easat-4403	26	24	theory	theory	NOUN
easat-4403	26	25	evolvement	evolvement	NOUN
easat-4403	26	26	such	such	ADJ
easat-4403	26	27	as	as	ADP
easat-4403	26	28	market	market	NOUN
easat-4403	26	29	orientation	orientation	NOUN
easat-4403	26	30	,	,	PUNCT
easat-4403	26	31	technological	technological	ADJ
easat-4403	26	32	orientation	orientation	NOUN
easat-4403	26	33	,	,	PUNCT
easat-4403	26	34	competitive	competitive	ADJ
easat-4403	26	35	orientation	orientation	NOUN
easat-4403	26	36	,	,	PUNCT
easat-4403	26	37	etc	etc	X
easat-4403	26	38	.	.	X
easat-4403	26	39	,	,	PUNCT
easat-4403	26	40	all	all	PRON
easat-4403	26	41	combine	combine	VERB
easat-4403	26	42	to	to	PART
easat-4403	26	43	make	make	VERB
easat-4403	26	44	enterprises	enterprise	NOUN
easat-4403	26	45	successful	successful	ADJ
easat-4403	26	46	[	[	X
easat-4403	26	47	3	3	NUM
easat-4403	26	48	]	]	PUNCT
easat-4403	26	49	competitively	competitively	ADV
easat-4403	26	50	.	.	PUNCT
easat-4403	27	1	enterprises	enterprise	NOUN
easat-4403	27	2	that	that	PRON
easat-4403	27	3	are	be	AUX
easat-4403	27	4	competitive	competitive	ADJ
easat-4403	27	5	and	and	CCONJ
easat-4403	27	6	are	be	AUX
easat-4403	27	7	focused	focus	VERB
easat-4403	27	8	towards	towards	ADP
easat-4403	27	9	becoming	become	VERB
easat-4403	27	10	market	market	NOUN
easat-4403	27	11	leaders	leader	NOUN
easat-4403	27	12	and	and	CCONJ
easat-4403	27	13	followers	follower	NOUN
easat-4403	27	14	(	(	PUNCT
easat-4403	27	15	top	top	ADJ
easat-4403	27	16	notch	notch	NOUN
easat-4403	27	17	firms	firm	NOUN
easat-4403	27	18	)	)	PUNCT
easat-4403	27	19	–	–	PUNCT
easat-4403	27	20	occupy	occupy	VERB
easat-4403	27	21	the	the	DET
easat-4403	27	22	commanding	command	VERB
easat-4403	27	23	heights	height	NOUN
easat-4403	27	24	of	of	ADP
easat-4403	27	25	their	their	PRON
easat-4403	27	26	industries	industry	NOUN
easat-4403	27	27	and	and	CCONJ
easat-4403	27	28	always	always	ADV
easat-4403	27	29	have	have	VERB
easat-4403	27	30	policies	policy	NOUN
easat-4403	27	31	and	and	CCONJ
easat-4403	27	32	programme	programme	NOUN
easat-4403	27	33	to	to	AUX
easat-4403	27	34	‘	'	PUNCT
easat-4403	27	35	secure	secure	VERB
easat-4403	27	36	’	'	PUNCT
easat-4403	27	37	the	the	DET
easat-4403	27	38	customer	customer	NOUN
easat-4403	27	39	.	.	PUNCT
easat-4403	28	1	some	some	DET
easat-4403	28	2	authors	author	NOUN
easat-4403	28	3	and	and	CCONJ
easat-4403	28	4	industry	industry	NOUN
easat-4403	28	5	watchers	watcher	NOUN
easat-4403	28	6	in	in	ADP
easat-4403	28	7	recent	recent	ADJ
easat-4403	28	8	times	time	NOUN
easat-4403	28	9	argue	argue	VERB
easat-4403	28	10	that	that	SCONJ
easat-4403	28	11	the	the	DET
easat-4403	28	12	art	art	NOUN
easat-4403	28	13	and	and	CCONJ
easat-4403	28	14	science	science	NOUN
easat-4403	28	15	of	of	ADP
easat-4403	28	16	securing	secure	VERB
easat-4403	28	17	the	the	DET
easat-4403	28	18	customers	customer	NOUN
easat-4403	28	19	’	’	PART
easat-4403	28	20	heart	heart	NOUN
easat-4403	28	21	is	be	AUX
easat-4403	28	22	akin	akin	ADJ
easat-4403	28	23	to	to	ADP
easat-4403	28	24	‘	'	PUNCT
easat-4403	28	25	psychological	psychological	ADJ
easat-4403	28	26	enslavement	enslavement	NOUN
easat-4403	28	27	’	'	PUNCT
easat-4403	28	28	to	to	ADP
easat-4403	28	29	brands	brand	NOUN
easat-4403	28	30	targeted	target	VERB
easat-4403	28	31	at	at	ADP
easat-4403	28	32	specific	specific	ADJ
easat-4403	28	33	market	market	NOUN
easat-4403	28	34	segment	segment	NOUN
easat-4403	28	35	.	.	PUNCT
easat-4403	29	1	that	that	DET
easat-4403	29	2	enslavement	enslavement	NOUN
easat-4403	29	3	concept	concept	NOUN
easat-4403	29	4	truly	truly	ADV
easat-4403	29	5	defines	define	VERB
easat-4403	29	6	the	the	DET
easat-4403	29	7	concept	concept	NOUN
easat-4403	29	8	of	of	ADP
easat-4403	29	9	brand	brand	NOUN
easat-4403	29	10	loyalty	loyalty	NOUN
easat-4403	29	11	!	!	PUNCT
easat-4403	30	1	brand	brand	NOUN
easat-4403	30	2	loyalty	loyalty	NOUN
easat-4403	30	3	has	have	AUX
easat-4403	30	4	been	be	AUX
easat-4403	30	5	seen	see	VERB
easat-4403	30	6	in	in	ADP
easat-4403	30	7	various	various	ADJ
easat-4403	30	8	lights	light	NOUN
easat-4403	30	9	by	by	ADP
easat-4403	30	10	scholars	scholar	NOUN
easat-4403	30	11	and	and	CCONJ
easat-4403	30	12	researchers	researcher	NOUN
easat-4403	30	13	[	[	X
easat-4403	30	14	4	4	NUM
easat-4403	30	15	]	]	PUNCT
easat-4403	30	16	.	.	PUNCT
easat-4403	31	1	a	a	DET
easat-4403	31	2	brand	brand	NOUN
easat-4403	31	3	is	be	AUX
easat-4403	31	4	a	a	DET
easat-4403	31	5	unique	unique	ADJ
easat-4403	31	6	name	name	NOUN
easat-4403	31	7	,	,	PUNCT
easat-4403	31	8	term	term	NOUN
easat-4403	31	9	,	,	PUNCT
easat-4403	31	10	words	word	NOUN
easat-4403	31	11	,	,	PUNCT
easat-4403	31	12	sign	sign	NOUN
easat-4403	31	13	,	,	PUNCT
easat-4403	31	14	symbol	symbol	NOUN
easat-4403	31	15	,	,	PUNCT
easat-4403	31	16	design	design	NOUN
easat-4403	31	17	,	,	PUNCT
easat-4403	31	18	a	a	DET
easat-4403	31	19	combination	combination	NOUN
easat-4403	31	20	of	of	ADP
easat-4403	31	21	these	these	PRON
easat-4403	31	22	,	,	PUNCT
easat-4403	31	23	or	or	CCONJ
easat-4403	31	24	any	any	DET
easat-4403	31	25	other	other	ADJ
easat-4403	31	26	feature	feature	NOUN
easat-4403	31	27	that	that	PRON
easat-4403	31	28	identifies	identify	VERB
easat-4403	31	29	products	product	NOUN
easat-4403	31	30	and	and	CCONJ
easat-4403	31	31	services	service	NOUN
easat-4403	31	32	of	of	ADP
easat-4403	31	33	a	a	DET
easat-4403	31	34	company	company	NOUN
easat-4403	31	35	and	and	CCONJ
easat-4403	31	36	differentiates	differentiate	VERB
easat-4403	31	37	them	they	PRON
easat-4403	31	38	from	from	ADP
easat-4403	31	39	the	the	DET
easat-4403	31	40	competition	competition	NOUN
easat-4403	31	41	[	[	X
easat-4403	31	42	5	5	NUM
easat-4403	31	43	,	,	PUNCT
easat-4403	31	44	6	6	NUM
easat-4403	31	45	]	]	PUNCT
easat-4403	31	46	.	.	PUNCT
easat-4403	32	1	brand	brand	NOUN
easat-4403	32	2	loyalty	loyalty	NOUN
easat-4403	32	3	is	be	AUX
easat-4403	32	4	the	the	DET
easat-4403	32	5	degree	degree	NOUN
easat-4403	32	6	of	of	ADP
easat-4403	32	7	affinity	affinity	NOUN
easat-4403	32	8	,	,	PUNCT
easat-4403	32	9	trust	trust	NOUN
easat-4403	32	10	and	and	CCONJ
easat-4403	32	11	purchase	purchase	NOUN
easat-4403	32	12	consistency	consistency	NOUN
easat-4403	32	13	customers	customer	NOUN
easat-4403	32	14	exhibit	exhibit	VERB
easat-4403	32	15	in	in	ADP
easat-4403	32	16	the	the	DET
easat-4403	32	17	purchase	purchase	NOUN
easat-4403	32	18	,	,	PUNCT
easat-4403	32	19	use	use	NOUN
easat-4403	32	20	and	and	CCONJ
easat-4403	32	21	disposal	disposal	NOUN
easat-4403	32	22	of	of	ADP
easat-4403	32	23	a	a	DET
easat-4403	32	24	brand	brand	NOUN
easat-4403	32	25	[	[	X
easat-4403	32	26	7	7	NUM
easat-4403	32	27	]	]	PUNCT
easat-4403	32	28	.	.	PUNCT
easat-4403	33	1	several	several	ADJ
easat-4403	33	2	researchers	researcher	NOUN
easat-4403	33	3	see	see	VERB
easat-4403	33	4	brand	brand	NOUN
easat-4403	33	5	loyalty	loyalty	NOUN
easat-4403	33	6	generally	generally	ADV
easat-4403	33	7	as	as	ADP
easat-4403	33	8	consisting	consist	VERB
easat-4403	33	9	of	of	ADP
easat-4403	33	10	both	both	CCONJ
easat-4403	33	11	physical	physical	ADJ
easat-4403	33	12	and	and	CCONJ
easat-4403	33	13	psychological	psychological	ADJ
easat-4403	33	14	connection	connection	NOUN
easat-4403	33	15	customers	customer	NOUN
easat-4403	33	16	have	have	AUX
easat-4403	33	17	for	for	ADP
easat-4403	33	18	brands	brand	NOUN
easat-4403	33	19	of	of	ADP
easat-4403	33	20	choice	choice	NOUN
easat-4403	33	21	[	[	X
easat-4403	33	22	8	8	NUM
easat-4403	33	23	,	,	PUNCT
easat-4403	33	24	9	9	NUM
easat-4403	33	25	]	]	PUNCT
easat-4403	33	26	so	so	ADV
easat-4403	33	27	long	long	ADV
easat-4403	33	28	as	as	SCONJ
easat-4403	33	29	it	it	PRON
easat-4403	33	30	continues	continue	VERB
easat-4403	33	31	to	to	PART
easat-4403	33	32	yield	yield	VERB
easat-4403	33	33	requisite	requisite	ADJ
easat-4403	33	34	level	level	NOUN
easat-4403	33	35	of	of	ADP
easat-4403	33	36	satisfaction	satisfaction	NOUN
easat-4403	33	37	and	and	CCONJ
easat-4403	33	38	even	even	ADV
easat-4403	33	39	excitement	excitement	NOUN
easat-4403	33	40	[	[	X
easat-4403	33	41	10	10	NUM
easat-4403	33	42	]	]	PUNCT
easat-4403	33	43	.	.	PUNCT
easat-4403	34	1	it	it	PRON
easat-4403	34	2	can	can	AUX
easat-4403	34	3	be	be	AUX
easat-4403	34	4	stated	state	VERB
easat-4403	34	5	therefore	therefore	ADV
easat-4403	34	6	that	that	SCONJ
easat-4403	34	7	strong	strong	ADJ
easat-4403	34	8	brands	brand	NOUN
easat-4403	34	9	that	that	PRON
easat-4403	34	10	makes	make	VERB
easat-4403	34	11	for	for	ADP
easat-4403	34	12	customer	customer	NOUN
easat-4403	34	13	loyalty	loyalty	NOUN
easat-4403	34	14	exude	exude	NOUN
easat-4403	34	15	trust	trust	NOUN
easat-4403	34	16	,	,	PUNCT
easat-4403	34	17	have	have	VERB
easat-4403	34	18	unassailable	unassailable	ADJ
easat-4403	34	19	market	market	NOUN
easat-4403	34	20	segments	segment	NOUN
easat-4403	34	21	,	,	PUNCT
easat-4403	34	22	facilitate	facilitate	VERB
easat-4403	34	23	competitive	competitive	ADJ
easat-4403	34	24	edge	edge	NOUN
easat-4403	34	25	,	,	PUNCT
easat-4403	34	26	establish	establish	VERB
easat-4403	34	27	good	good	ADJ
easat-4403	34	28	corporate	corporate	ADJ
easat-4403	34	29	image	image	NOUN
easat-4403	34	30	in	in	ADP
easat-4403	34	31	addition	addition	NOUN
easat-4403	34	32	to	to	ADP
easat-4403	34	33	creating	create	VERB
easat-4403	34	34	customer	customer	NOUN
easat-4403	34	35	satisfaction	satisfaction	NOUN
easat-4403	34	36	for	for	ADP
easat-4403	34	37	long	long	ADJ
easat-4403	34	38	term	term	NOUN
easat-4403	34	39	profitability	profitability	NOUN
easat-4403	34	40	.	.	PUNCT
easat-4403	35	1	profitability	profitability	NOUN
easat-4403	35	2	and	and	CCONJ
easat-4403	35	3	its	its	PRON
easat-4403	35	4	sustainability	sustainability	NOUN
easat-4403	35	5	do	do	AUX
easat-4403	35	6	not	not	PART
easat-4403	35	7	come	come	VERB
easat-4403	35	8	cheap	cheap	ADJ
easat-4403	35	9	.	.	PUNCT
easat-4403	36	1	an	an	DET
easat-4403	36	2	enterprise	enterprise	NOUN
easat-4403	36	3	that	that	PRON
easat-4403	36	4	is	be	AUX
easat-4403	36	5	competitive	competitive	ADJ
easat-4403	36	6	and	and	CCONJ
easat-4403	36	7	wants	want	VERB
easat-4403	36	8	to	to	PART
easat-4403	36	9	stay	stay	VERB
easat-4403	36	10	on	on	ADP
easat-4403	36	11	the	the	DET
easat-4403	36	12	top	top	NOUN
easat-4403	36	13	must	must	AUX
easat-4403	36	14	have	have	VERB
easat-4403	36	15	a	a	DET
easat-4403	36	16	programme	programme	NOUN
easat-4403	36	17	of	of	ADP
easat-4403	36	18	brand	brand	NOUN
easat-4403	36	19	loyalty	loyalty	NOUN
easat-4403	36	20	and	and	CCONJ
easat-4403	36	21	should	should	AUX
easat-4403	36	22	be	be	AUX
easat-4403	36	23	deft	deft	ADJ
easat-4403	36	24	in	in	ADP
easat-4403	36	25	harnessing	harness	VERB
easat-4403	36	26	its	its	PRON
easat-4403	36	27	essential	essential	ADJ
easat-4403	36	28	ingredients	ingredient	NOUN
easat-4403	36	29	:	:	PUNCT
easat-4403	36	30	superior	superior	ADJ
easat-4403	36	31	service	service	NOUN
easat-4403	36	32	,	,	PUNCT
easat-4403	36	33	unforgettable	unforgettable	ADJ
easat-4403	36	34	service	service	NOUN
easat-4403	36	35	delivery	delivery	NOUN
easat-4403	36	36	capacity	capacity	NOUN
easat-4403	36	37	,	,	PUNCT
easat-4403	36	38	excellent	excellent	ADJ
easat-4403	36	39	service	service	NOUN
easat-4403	36	40	experience	experience	NOUN
easat-4403	36	41	,	,	PUNCT
easat-4403	36	42	the	the	DET
easat-4403	36	43	good	good	ADJ
easat-4403	36	44	feeling	feeling	NOUN
easat-4403	36	45	and	and	CCONJ
easat-4403	36	46	consistent	consistent	ADJ
easat-4403	36	47	value	value	NOUN
easat-4403	36	48	reception	reception	NOUN
easat-4403	36	49	by	by	ADP
easat-4403	36	50	the	the	DET
easat-4403	36	51	customer	customer	NOUN
easat-4403	37	1	[	[	X
easat-4403	37	2	11	11	NUM
easat-4403	37	3	,	,	PUNCT
easat-4403	37	4	12	12	NUM
easat-4403	37	5	]	]	PUNCT
easat-4403	37	6	are	be	AUX
easat-4403	37	7	regarded	regard	VERB
easat-4403	37	8	as	as	ADP
easat-4403	37	9	precursors	precursor	NOUN
easat-4403	37	10	to	to	ADP
easat-4403	37	11	brand	brand	NOUN
easat-4403	37	12	loyalty	loyalty	NOUN
easat-4403	37	13	.	.	PUNCT
easat-4403	38	1	in	in	ADP
easat-4403	38	2	competitive	competitive	ADJ
easat-4403	38	3	enterprises	enterprise	NOUN
easat-4403	38	4	,	,	PUNCT
easat-4403	38	5	whether	whether	SCONJ
easat-4403	38	6	manufacturing	manufacturing	NOUN
easat-4403	38	7	or	or	CCONJ
easat-4403	38	8	service	service	NOUN
easat-4403	38	9	oriented	orient	VERB
easat-4403	38	10	,	,	PUNCT
easat-4403	38	11	the	the	DET
easat-4403	38	12	overriding	override	VERB
easat-4403	38	13	goal	goal	NOUN
easat-4403	38	14	of	of	ADP
easat-4403	38	15	its	its	PRON
easat-4403	38	16	leaders	leader	NOUN
easat-4403	38	17	is	be	AUX
easat-4403	38	18	to	to	PART
easat-4403	38	19	provide	provide	VERB
easat-4403	38	20	that	that	DET
easat-4403	38	21	level	level	NOUN
easat-4403	38	22	of	of	ADP
easat-4403	38	23	brand	brand	NOUN
easat-4403	38	24	service	service	NOUN
easat-4403	38	25	quality	quality	NOUN
easat-4403	38	26	along	along	ADP
easat-4403	38	27	with	with	ADP
easat-4403	38	28	its	its	PRON
easat-4403	38	29	associated	associated	ADJ
easat-4403	38	30	factors	factor	NOUN
easat-4403	38	31	that	that	PRON
easat-4403	38	32	holds	hold	VERB
easat-4403	38	33	a	a	DET
easat-4403	38	34	promise	promise	NOUN
easat-4403	38	35	of	of	ADP
easat-4403	38	36	brand	brand	NOUN
easat-4403	38	37	loyalty	loyalty	NOUN
easat-4403	38	38	on	on	ADP
easat-4403	38	39	the	the	DET
easat-4403	38	40	short	short	ADJ
easat-4403	38	41	,	,	PUNCT
easat-4403	38	42	medium	medium	ADJ
easat-4403	38	43	and	and	CCONJ
easat-4403	38	44	long	long	ADJ
easat-4403	38	45	run	run	NOUN
easat-4403	38	46	.	.	PUNCT
easat-4403	39	1	therefore	therefore	ADV
easat-4403	39	2	,	,	PUNCT
easat-4403	39	3	the	the	DET
easat-4403	39	4	level	level	NOUN
easat-4403	39	5	of	of	ADP
easat-4403	39	6	quality	quality	NOUN
easat-4403	39	7	at	at	ADP
easat-4403	39	8	which	which	PRON
easat-4403	39	9	it	it	PRON
easat-4403	39	10	is	be	AUX
easat-4403	39	11	designed	design	VERB
easat-4403	39	12	,	,	PUNCT
easat-4403	39	13	created	create	VERB
easat-4403	39	14	,	,	PUNCT
easat-4403	39	15	targeted	target	VERB
easat-4403	39	16	and	and	CCONJ
easat-4403	39	17	delivered	deliver	VERB
easat-4403	39	18	to	to	ADP
easat-4403	39	19	its	its	PRON
easat-4403	39	20	market	market	NOUN
easat-4403	39	21	segment	segment	NOUN
easat-4403	39	22	are	be	AUX
easat-4403	39	23	the	the	DET
easat-4403	39	24	start	start	NOUN
easat-4403	39	25	points	point	NOUN
easat-4403	39	26	on	on	ADP
easat-4403	39	27	the	the	DET
easat-4403	39	28	roadmap	roadmap	NOUN
easat-4403	39	29	to	to	ADP
easat-4403	39	30	attaining	attain	VERB
easat-4403	39	31	brand	brand	NOUN
easat-4403	39	32	loyalty	loyalty	NOUN
easat-4403	39	33	.	.	PUNCT
easat-4403	40	1	1.1	1.1	NUM
easat-4403	40	2	.	.	PUNCT
easat-4403	40	3	problem	problem	NOUN
easat-4403	40	4	of	of	ADP
easat-4403	40	5	the	the	DET
easat-4403	40	6	study	study	NOUN
easat-4403	40	7	&	&	CCONJ
easat-4403	40	8	objectives	objective	VERB
easat-4403	40	9	the	the	DET
easat-4403	40	10	prior	prior	ADJ
easat-4403	40	11	studies	study	NOUN
easat-4403	40	12	of	of	ADP
easat-4403	40	13	morrison	morrison	PROPN
easat-4403	40	14	and	and	CCONJ
easat-4403	40	15	crane	crane	NOUN
easat-4403	41	1	[	[	X
easat-4403	41	2	13	13	NUM
easat-4403	41	3	]	]	PUNCT
easat-4403	41	4	validated	validated	ADJ
easat-4403	41	5	model	model	NOUN
easat-4403	41	6	which	which	PRON
easat-4403	41	7	was	be	AUX
easat-4403	41	8	in	in	ADP
easat-4403	41	9	turn	turn	NOUN
easat-4403	41	10	adopted	adopt	VERB
easat-4403	41	11	by	by	ADP
easat-4403	41	12	chinomona	chinomona	PROPN
easat-4403	41	13	,	,	PUNCT
easat-4403	41	14	et	et	PROPN
easat-4403	41	15	al	al	PROPN
easat-4403	41	16	.	.	PUNCT
easat-4403	42	1	[	[	X
easat-4403	42	2	14	14	NUM
easat-4403	42	3	]	]	PUNCT
easat-4403	42	4	points	point	NOUN
easat-4403	42	5	to	to	ADP
easat-4403	42	6	factors	factor	NOUN
easat-4403	42	7	of	of	ADP
easat-4403	42	8	trust	trust	NOUN
easat-4403	42	9	,	,	PUNCT
easat-4403	42	10	satisfaction	satisfaction	NOUN
easat-4403	42	11	,	,	PUNCT
easat-4403	42	12	preference	preference	NOUN
easat-4403	42	13	,	,	PUNCT
easat-4403	42	14	etc	etc	X
easat-4403	42	15	.	.	X
easat-4403	42	16	in	in	ADP
easat-4403	42	17	predicting	predict	VERB
easat-4403	42	18	brand	brand	NOUN
easat-4403	42	19	loyalty	loyalty	NOUN
easat-4403	42	20	.	.	PUNCT
easat-4403	43	1	it	it	PRON
easat-4403	43	2	did	do	AUX
easat-4403	43	3	not	not	PART
easat-4403	43	4	go	go	VERB
easat-4403	43	5	deep	deep	ADV
easat-4403	43	6	enough	enough	ADV
easat-4403	43	7	from	from	ADP
easat-4403	43	8	these	these	DET
easat-4403	43	9	generalized	generalized	ADJ
easat-4403	43	10	assumptions	assumption	NOUN
easat-4403	43	11	into	into	ADP
easat-4403	43	12	the	the	DET
easat-4403	43	13	elemental	elemental	ADJ
easat-4403	43	14	constituents	constituent	NOUN
easat-4403	43	15	or	or	CCONJ
easat-4403	43	16	proxies	proxy	NOUN
easat-4403	43	17	of	of	ADP
easat-4403	43	18	brand	brand	NOUN
easat-4403	43	19	service	service	NOUN
easat-4403	43	20	quality	quality	NOUN
easat-4403	43	21	as	as	SCONJ
easat-4403	43	22	revealed	reveal	VERB
easat-4403	43	23	from	from	ADP
easat-4403	43	24	critical	critical	ADJ
easat-4403	43	25	x	x	NOUN
easat-4403	43	26	-	-	NOUN
easat-4403	43	27	ray	ray	NOUN
easat-4403	43	28	of	of	ADP
easat-4403	43	29	their	their	PRON
easat-4403	43	30	validated	validate	VERB
easat-4403	43	31	questionnaire	questionnaire	NOUN
easat-4403	43	32	.	.	PUNCT
easat-4403	44	1	the	the	DET
easat-4403	44	2	gap	gap	NOUN
easat-4403	44	3	in	in	ADP
easat-4403	44	4	this	this	DET
easat-4403	44	5	regard	regard	NOUN
easat-4403	44	6	has	have	AUX
easat-4403	44	7	left	leave	VERB
easat-4403	44	8	researchers	researcher	NOUN
easat-4403	44	9	,	,	PUNCT
easat-4403	44	10	industry	industry	NOUN
easat-4403	44	11	practitioners	practitioner	NOUN
easat-4403	44	12	and	and	CCONJ
easat-4403	44	13	captains	captain	NOUN
easat-4403	44	14	aghast	aghast	ADJ
easat-4403	44	15	as	as	ADP
easat-4403	44	16	to	to	ADP
easat-4403	44	17	what	what	PRON
easat-4403	44	18	ingredients	ingredient	NOUN
easat-4403	44	19	constitute	constitute	VERB
easat-4403	44	20	brand	brand	NOUN
easat-4403	44	21	service	service	NOUN
easat-4403	44	22	quality	quality	NOUN
easat-4403	44	23	itself	itself	PRON
easat-4403	44	24	;	;	PUNCT
easat-4403	44	25	thus	thus	ADV
easat-4403	44	26	innovative	innovative	ADJ
easat-4403	44	27	and	and	CCONJ
easat-4403	44	28	forward	forward	ADV
easat-4403	44	29	looking	look	VERB
easat-4403	44	30	firms	firm	NOUN
easat-4403	44	31	have	have	AUX
easat-4403	44	32	been	be	AUX
easat-4403	44	33	in	in	ADP
easat-4403	44	34	the	the	DET
easat-4403	44	35	dark	dark	NOUN
easat-4403	44	36	on	on	ADP
easat-4403	44	37	how	how	SCONJ
easat-4403	44	38	to	to	PART
easat-4403	44	39	formulate	formulate	VERB
easat-4403	44	40	policies	policy	NOUN
easat-4403	44	41	and	and	CCONJ
easat-4403	44	42	competitive	competitive	ADJ
easat-4403	44	43	strategies	strategy	NOUN
easat-4403	44	44	to	to	PART
easat-4403	44	45	actually	actually	ADV
easat-4403	44	46	ramp	ramp	VERB
easat-4403	44	47	up	up	ADP
easat-4403	44	48	on	on	ADP
easat-4403	44	49	loyalty	loyalty	NOUN
easat-4403	44	50	levels	level	NOUN
easat-4403	44	51	needs	need	VERB
easat-4403	44	52	.	.	PUNCT
easat-4403	45	1	this	this	DET
easat-4403	45	2	challenge	challenge	NOUN
easat-4403	45	3	has	have	AUX
easat-4403	45	4	had	have	VERB
easat-4403	45	5	a	a	DET
easat-4403	45	6	drag	drag	NOUN
easat-4403	45	7	effects	effect	NOUN
easat-4403	45	8	of	of	ADP
easat-4403	45	9	some	some	DET
easat-4403	45	10	sort	sort	NOUN
easat-4403	45	11	;	;	PUNCT
easat-4403	45	12	it	it	PRON
easat-4403	45	13	is	be	AUX
easat-4403	45	14	the	the	DET
easat-4403	45	15	intendment	intendment	NOUN
easat-4403	45	16	of	of	ADP
easat-4403	45	17	the	the	DET
easat-4403	45	18	study	study	NOUN
easat-4403	45	19	to	to	PART
easat-4403	45	20	find	find	VERB
easat-4403	45	21	solution	solution	NOUN
easat-4403	45	22	to	to	ADP
easat-4403	45	23	these	these	DET
easat-4403	45	24	concerns	concern	NOUN
easat-4403	45	25	.	.	PUNCT
easat-4403	46	1	granted	grant	VERB
easat-4403	46	2	the	the	DET
easat-4403	46	3	above	above	ADJ
easat-4403	46	4	discourses	discourse	NOUN
easat-4403	46	5	and	and	CCONJ
easat-4403	46	6	the	the	DET
easat-4403	46	7	quality	quality	NOUN
easat-4403	46	8	expectations	expectation	NOUN
easat-4403	46	9	the	the	DET
easat-4403	46	10	study	study	NOUN
easat-4403	46	11	investigation	investigation	NOUN
easat-4403	46	12	is	be	AUX
easat-4403	46	13	guided	guide	VERB
easat-4403	46	14	by	by	ADP
easat-4403	46	15	the	the	DET
easat-4403	46	16	following	follow	VERB
easat-4403	46	17	objective	objective	ADJ
easat-4403	46	18	statements	statement	NOUN
easat-4403	46	19	:	:	PUNCT
easat-4403	46	20	1	1	X
easat-4403	46	21	.	.	X
easat-4403	46	22	to	to	PART
easat-4403	46	23	ascertain	ascertain	VERB
easat-4403	46	24	whether	whether	SCONJ
easat-4403	46	25	superior	superior	ADJ
easat-4403	46	26	services	service	NOUN
easat-4403	46	27	have	have	VERB
easat-4403	46	28	any	any	DET
easat-4403	46	29	influence	influence	NOUN
easat-4403	46	30	on	on	ADP
easat-4403	46	31	customer	customer	NOUN
easat-4403	46	32	loyalty	loyalty	NOUN
easat-4403	46	33	to	to	ADP
easat-4403	46	34	the	the	DET
easat-4403	46	35	brand	brand	NOUN
easat-4403	46	36	2	2	NUM
easat-4403	46	37	.	.	PUNCT
easat-4403	46	38	to	to	PART
easat-4403	46	39	find	find	VERB
easat-4403	46	40	out	out	ADP
easat-4403	46	41	if	if	SCONJ
easat-4403	46	42	unforgettable	unforgettable	ADJ
easat-4403	46	43	service	service	NOUN
easat-4403	46	44	delivery	delivery	NOUN
easat-4403	46	45	capacity	capacity	NOUN
easat-4403	46	46	of	of	ADP
easat-4403	46	47	firms	firm	NOUN
easat-4403	46	48	have	have	VERB
easat-4403	46	49	any	any	DET
easat-4403	46	50	influence	influence	NOUN
easat-4403	46	51	on	on	ADP
easat-4403	46	52	customer	customer	NOUN
easat-4403	46	53	loyalty	loyalty	NOUN
easat-4403	46	54	to	to	ADP
easat-4403	46	55	the	the	DET
easat-4403	46	56	brand	brand	NOUN
easat-4403	46	57	3	3	NUM
easat-4403	46	58	.	.	PUNCT
easat-4403	46	59	to	to	PART
easat-4403	46	60	investigate	investigate	VERB
easat-4403	46	61	if	if	SCONJ
easat-4403	46	62	excellent	excellent	ADJ
easat-4403	46	63	service	service	NOUN
easat-4403	46	64	experience	experience	NOUN
easat-4403	46	65	of	of	ADP
easat-4403	46	66	customers	customer	NOUN
easat-4403	46	67	influence	influence	VERB
easat-4403	46	68	their	their	PRON
easat-4403	46	69	loyalty	loyalty	NOUN
easat-4403	46	70	to	to	ADP
easat-4403	46	71	the	the	DET
easat-4403	46	72	brand	brand	NOUN
easat-4403	46	73	4	4	NUM
easat-4403	46	74	.	.	PUNCT
easat-4403	46	75	to	to	PART
easat-4403	46	76	ascertain	ascertain	VERB
easat-4403	46	77	whether	whether	SCONJ
easat-4403	46	78	feeling	feel	VERB
easat-4403	46	79	good	good	ADJ
easat-4403	46	80	by	by	ADP
easat-4403	46	81	customers	customer	NOUN
easat-4403	46	82	at	at	ADP
easat-4403	46	83	service	service	NOUN
easat-4403	46	84	consumption	consumption	NOUN
easat-4403	46	85	can	can	AUX
easat-4403	46	86	influence	influence	VERB
easat-4403	46	87	their	their	PRON
easat-4403	46	88	loyalty	loyalty	NOUN
easat-4403	46	89	to	to	ADP
easat-4403	46	90	the	the	DET
easat-4403	46	91	brand	brand	NOUN
easat-4403	46	92	5	5	NUM
easat-4403	46	93	.	.	PUNCT
easat-4403	46	94	to	to	PART
easat-4403	46	95	determine	determine	VERB
easat-4403	46	96	if	if	SCONJ
easat-4403	46	97	consistent	consistent	ADJ
easat-4403	46	98	excellence	excellence	NOUN
easat-4403	46	99	in	in	ADP
easat-4403	46	100	service	service	NOUN
easat-4403	46	101	delivery	delivery	NOUN
easat-4403	46	102	received	receive	VERB
easat-4403	46	103	by	by	ADP
easat-4403	46	104	customers	customer	NOUN
easat-4403	46	105	can	can	AUX
easat-4403	46	106	influence	influence	VERB
easat-4403	46	107	their	their	PRON
easat-4403	46	108	loyalty	loyalty	NOUN
easat-4403	46	109	to	to	ADP
easat-4403	46	110	the	the	DET
easat-4403	46	111	brand	brand	NOUN
easat-4403	46	112	.	.	PUNCT
easat-4403	47	1	1291	1291	NUM
easat-4403	47	2	edelweiss	edelweiss	PROPN
easat-4403	47	3	applied	apply	VERB
easat-4403	47	4	science	science	NOUN
easat-4403	47	5	and	and	CCONJ
easat-4403	47	6	technology	technology	NOUN
easat-4403	47	7	issn	issn	PROPN
easat-4403	47	8	:	:	PUNCT
easat-4403	47	9	2576	2576	NUM
easat-4403	47	10	-	-	SYM
easat-4403	47	11	8484	8484	NUM
easat-4403	47	12	vol	vol	NOUN
easat-4403	47	13	.	.	PROPN
easat-4403	48	1	9	9	NUM
easat-4403	48	2	,	,	PUNCT
easat-4403	48	3	no	no	INTJ
easat-4403	48	4	.	.	NOUN
easat-4403	48	5	1	1	NUM
easat-4403	48	6	:	:	SYM
easat-4403	48	7	1289	1289	NUM
easat-4403	48	8	-	-	SYM
easat-4403	48	9	1301	1301	NUM
easat-4403	48	10	,	,	PUNCT
easat-4403	48	11	2025	2025	NUM
easat-4403	48	12	doi	doi	NOUN
easat-4403	48	13	:	:	PUNCT
easat-4403	48	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	48	15	©	©	PROPN
easat-4403	48	16	2025	2025	NUM
easat-4403	48	17	by	by	ADP
easat-4403	48	18	the	the	DET
easat-4403	48	19	author	author	NOUN
easat-4403	48	20	;	;	PUNCT
easat-4403	48	21	licensee	licensee	PROPN
easat-4403	48	22	learning	learning	NOUN
easat-4403	48	23	gate	gate	NOUN
easat-4403	48	24	2	2	NUM
easat-4403	48	25	.	.	PUNCT
easat-4403	48	26	review	review	NOUN
easat-4403	48	27	of	of	ADP
easat-4403	48	28	literature	literature	NOUN
easat-4403	48	29	2.1	2.1	NUM
easat-4403	48	30	.	.	PUNCT
easat-4403	49	1	conceptual	conceptual	ADJ
easat-4403	49	2	review	review	PROPN
easat-4403	49	3	2.1.1	2.1.1	NUM
easat-4403	49	4	.	.	PUNCT
easat-4403	50	1	the	the	DET
easat-4403	50	2	concept	concept	NOUN
easat-4403	50	3	of	of	ADP
easat-4403	50	4	brand	brand	NOUN
easat-4403	50	5	service	service	NOUN
easat-4403	50	6	quality	quality	NOUN
easat-4403	50	7	the	the	DET
easat-4403	50	8	concept	concept	NOUN
easat-4403	50	9	of	of	ADP
easat-4403	50	10	brand	brand	NOUN
easat-4403	50	11	service	service	NOUN
easat-4403	50	12	quality	quality	NOUN
easat-4403	50	13	stems	stem	VERB
easat-4403	50	14	from	from	ADP
easat-4403	50	15	the	the	DET
easat-4403	50	16	notion	notion	NOUN
easat-4403	50	17	of	of	ADP
easat-4403	50	18	associated	associated	ADJ
easat-4403	50	19	quality	quality	NOUN
easat-4403	50	20	service	service	NOUN
easat-4403	50	21	deployed	deploy	VERB
easat-4403	50	22	in	in	ADP
easat-4403	50	23	driving	drive	VERB
easat-4403	50	24	and	and	CCONJ
easat-4403	50	25	promoting	promote	VERB
easat-4403	50	26	the	the	DET
easat-4403	50	27	brand	brand	NOUN
easat-4403	50	28	.	.	PUNCT
easat-4403	51	1	most	most	ADJ
easat-4403	51	2	organizations	organization	NOUN
easat-4403	51	3	aim	aim	VERB
easat-4403	51	4	to	to	PART
easat-4403	51	5	produce	produce	VERB
easat-4403	51	6	strong	strong	ADJ
easat-4403	51	7	brands	brand	NOUN
easat-4403	51	8	;	;	PUNCT
easat-4403	51	9	but	but	CCONJ
easat-4403	51	10	not	not	PART
easat-4403	51	11	all	all	PRON
easat-4403	51	12	succeed	succeed	VERB
easat-4403	51	13	in	in	ADP
easat-4403	51	14	the	the	DET
easat-4403	51	15	race	race	NOUN
easat-4403	51	16	for	for	ADP
easat-4403	51	17	lack	lack	NOUN
easat-4403	51	18	of	of	ADP
easat-4403	51	19	sustainable	sustainable	ADJ
easat-4403	51	20	competitive	competitive	ADJ
easat-4403	51	21	strength	strength	NOUN
easat-4403	51	22	.	.	PUNCT
easat-4403	52	1	strong	strong	ADJ
easat-4403	52	2	brands	brand	NOUN
easat-4403	52	3	are	be	AUX
easat-4403	52	4	themselves	themselves	PRON
easat-4403	52	5	market	market	NOUN
easat-4403	52	6	leaders	leader	NOUN
easat-4403	52	7	that	that	PRON
easat-4403	52	8	yield	yield	VERB
easat-4403	52	9	huge	huge	ADJ
easat-4403	52	10	value	value	NOUN
easat-4403	52	11	to	to	ADP
easat-4403	52	12	both	both	DET
easat-4403	52	13	company	company	NOUN
easat-4403	52	14	and	and	CCONJ
easat-4403	52	15	customers	customer	NOUN
easat-4403	52	16	–	–	PUNCT
easat-4403	52	17	strong	strong	ADJ
easat-4403	52	18	brands	brand	NOUN
easat-4403	52	19	are	be	AUX
easat-4403	52	20	created	create	VERB
easat-4403	52	21	through	through	ADP
easat-4403	52	22	a	a	DET
easat-4403	52	23	matrix	matrix	NOUN
easat-4403	52	24	of	of	ADP
easat-4403	52	25	properly	properly	ADV
easat-4403	52	26	harnessed	harness	VERB
easat-4403	52	27	ingredients	ingredient	NOUN
easat-4403	52	28	that	that	PRON
easat-4403	52	29	help	help	VERB
easat-4403	52	30	shape	shape	VERB
easat-4403	52	31	consumer	consumer	NOUN
easat-4403	52	32	perception	perception	NOUN
easat-4403	52	33	positively	positively	ADV
easat-4403	52	34	of	of	ADP
easat-4403	52	35	the	the	DET
easat-4403	52	36	brand	brand	NOUN
easat-4403	52	37	.	.	PUNCT
easat-4403	53	1	for	for	ADP
easat-4403	53	2	a	a	DET
easat-4403	53	3	brand	brand	NOUN
easat-4403	53	4	to	to	PART
easat-4403	53	5	meet	meet	VERB
easat-4403	53	6	customer	customer	NOUN
easat-4403	53	7	satisfaction	satisfaction	NOUN
easat-4403	53	8	perceptually	perceptually	ADV
easat-4403	53	9	it	it	PRON
easat-4403	53	10	must	must	AUX
easat-4403	53	11	have	have	VERB
easat-4403	53	12	attributes	attribute	NOUN
easat-4403	53	13	such	such	ADJ
easat-4403	53	14	as	as	ADP
easat-4403	53	15	unassailable	unassailable	ADJ
easat-4403	53	16	brand	brand	NOUN
easat-4403	53	17	name	name	NOUN
easat-4403	53	18	,	,	PUNCT
easat-4403	53	19	good	good	ADJ
easat-4403	53	20	quality	quality	NOUN
easat-4403	53	21	and	and	CCONJ
easat-4403	53	22	design	design	NOUN
easat-4403	53	23	-	-	PUNCT
easat-4403	53	24	frame	frame	NOUN
easat-4403	53	25	,	,	PUNCT
easat-4403	53	26	along	along	ADP
easat-4403	53	27	with	with	ADP
easat-4403	53	28	attractive	attractive	ADJ
easat-4403	53	29	packaging	packaging	NOUN
easat-4403	53	30	,	,	PUNCT
easat-4403	53	31	reliable	reliable	ADJ
easat-4403	53	32	guarantee	guarantee	NOUN
easat-4403	53	33	and	and	CCONJ
easat-4403	53	34	indeed	indeed	ADV
easat-4403	53	35	capacity	capacity	NOUN
easat-4403	53	36	to	to	PART
easat-4403	53	37	deliver	deliver	VERB
easat-4403	53	38	endearing	endearing	ADJ
easat-4403	53	39	services	service	NOUN
easat-4403	53	40	[	[	X
easat-4403	53	41	15	15	NUM
easat-4403	53	42	-	-	SYM
easat-4403	53	43	17	17	NUM
easat-4403	53	44	]	]	PUNCT
easat-4403	53	45	.	.	PUNCT
easat-4403	54	1	the	the	DET
easat-4403	54	2	theory	theory	NOUN
easat-4403	54	3	on	on	ADP
easat-4403	54	4	service	service	NOUN
easat-4403	54	5	quality	quality	NOUN
easat-4403	54	6	is	be	AUX
easat-4403	54	7	rich	rich	ADJ
easat-4403	54	8	in	in	ADP
easat-4403	54	9	marketing	marketing	NOUN
easat-4403	54	10	scholarship	scholarship	NOUN
easat-4403	54	11	.	.	PUNCT
easat-4403	55	1	one	one	NUM
easat-4403	55	2	of	of	ADP
easat-4403	55	3	the	the	DET
easat-4403	55	4	earliest	early	ADJ
easat-4403	55	5	studies	study	NOUN
easat-4403	55	6	on	on	ADP
easat-4403	55	7	service	service	NOUN
easat-4403	55	8	quality	quality	NOUN
easat-4403	55	9	[	[	X
easat-4403	55	10	18	18	NUM
easat-4403	55	11	,	,	PUNCT
easat-4403	55	12	19	19	NUM
easat-4403	55	13	]	]	PUNCT
easat-4403	55	14	revealed	reveal	VERB
easat-4403	55	15	the	the	DET
easat-4403	55	16	concept	concept	NOUN
easat-4403	55	17	as	as	ADP
easat-4403	55	18	‘	'	PUNCT
easat-4403	55	19	a	a	DET
easat-4403	55	20	global	global	ADJ
easat-4403	55	21	judgment	judgment	NOUN
easat-4403	55	22	,	,	PUNCT
easat-4403	55	23	or	or	CCONJ
easat-4403	55	24	attitude	attitude	NOUN
easat-4403	55	25	,	,	PUNCT
easat-4403	55	26	relating	relate	VERB
easat-4403	55	27	to	to	ADP
easat-4403	55	28	the	the	DET
easat-4403	55	29	superiority	superiority	NOUN
easat-4403	55	30	of	of	ADP
easat-4403	55	31	the	the	DET
easat-4403	55	32	service	service	NOUN
easat-4403	55	33	…	…	PUNCT
easat-4403	55	34	,	,	PUNCT
easat-4403	55	35	it	it	PRON
easat-4403	55	36	relates	relate	VERB
easat-4403	55	37	to	to	ADP
easat-4403	55	38	evaluations	evaluation	NOUN
easat-4403	55	39	of	of	ADP
easat-4403	55	40	the	the	DET
easat-4403	55	41	outcome	outcome	NOUN
easat-4403	55	42	(	(	PUNCT
easat-4403	55	43	i.e.	i.e.	X
easat-4403	55	44	,	,	PUNCT
easat-4403	55	45	what	what	PRON
easat-4403	55	46	the	the	DET
easat-4403	55	47	customer	customer	NOUN
easat-4403	55	48	actually	actually	ADV
easat-4403	55	49	receives	receive	VERB
easat-4403	55	50	from	from	ADP
easat-4403	55	51	service	service	NOUN
easat-4403	55	52	)	)	PUNCT
easat-4403	55	53	and	and	CCONJ
easat-4403	55	54	process	process	NOUN
easat-4403	55	55	of	of	ADP
easat-4403	55	56	service	service	NOUN
easat-4403	55	57	act	act	NOUN
easat-4403	55	58	(	(	PUNCT
easat-4403	55	59	i.e.	i.e.	X
easat-4403	55	60	,	,	PUNCT
easat-4403	55	61	the	the	DET
easat-4403	55	62	manner	manner	NOUN
easat-4403	55	63	in	in	ADP
easat-4403	55	64	which	which	DET
easat-4403	55	65	service	service	NOUN
easat-4403	55	66	is	be	AUX
easat-4403	55	67	delivered	deliver	VERB
easat-4403	55	68	)	)	PUNCT
easat-4403	55	69	.	.	PUNCT
easat-4403	56	1	in	in	ADP
easat-4403	56	2	their	their	PRON
easat-4403	56	3	pioneering	pioneer	VERB
easat-4403	56	4	work	work	NOUN
easat-4403	56	5	they	they	PRON
easat-4403	56	6	operationalized	operationalize	VERB
easat-4403	56	7	the	the	DET
easat-4403	56	8	service	service	NOUN
easat-4403	56	9	quality	quality	NOUN
easat-4403	56	10	concept	concept	NOUN
easat-4403	56	11	to	to	PART
easat-4403	56	12	involve	involve	VERB
easat-4403	56	13	the	the	DET
easat-4403	56	14	difference	difference	NOUN
easat-4403	56	15	between	between	ADP
easat-4403	56	16	consumer	consumer	NOUN
easat-4403	56	17	expectations	expectation	NOUN
easat-4403	56	18	of	of	ADP
easat-4403	56	19	‘	'	PUNCT
easat-4403	56	20	what	what	PRON
easat-4403	56	21	they	they	PRON
easat-4403	56	22	want	want	VERB
easat-4403	56	23	‘	'	PUNCT
easat-4403	56	24	and	and	CCONJ
easat-4403	56	25	their	their	PRON
easat-4403	56	26	perceptions	perception	NOUN
easat-4403	56	27	of	of	ADP
easat-4403	56	28	‘	'	PUNCT
easat-4403	56	29	what	what	PRON
easat-4403	56	30	they	they	PRON
easat-4403	56	31	get	get	VERB
easat-4403	56	32	.	.	PUNCT
easat-4403	56	33	’	'	PUNCT
easat-4403	57	1	it	it	PRON
easat-4403	57	2	was	be	AUX
easat-4403	57	3	on	on	ADP
easat-4403	57	4	this	this	DET
easat-4403	57	5	basis	basis	NOUN
easat-4403	57	6	that	that	SCONJ
easat-4403	57	7	they	they	PRON
easat-4403	57	8	invented	invent	VERB
easat-4403	57	9	and	and	CCONJ
easat-4403	57	10	proposed	propose	VERB
easat-4403	57	11	the	the	DET
easat-4403	57	12	service	service	NOUN
easat-4403	57	13	quality	quality	NOUN
easat-4403	57	14	measurement	measurement	NOUN
easat-4403	57	15	scale	scale	NOUN
easat-4403	57	16	called	call	VERB
easat-4403	57	17	‘	'	PUNCT
easat-4403	57	18	servqual	servqual	ADJ
easat-4403	57	19	.	.	PUNCT
easat-4403	57	20	’	'	PUNCT
easat-4403	58	1	services	service	NOUN
easat-4403	58	2	and	and	CCONJ
easat-4403	58	3	the	the	DET
easat-4403	58	4	level	level	NOUN
easat-4403	58	5	or	or	CCONJ
easat-4403	58	6	quality	quality	NOUN
easat-4403	58	7	of	of	ADP
easat-4403	58	8	delivery	delivery	NOUN
easat-4403	58	9	defines	define	VERB
easat-4403	58	10	the	the	DET
easat-4403	58	11	esteem	esteem	NOUN
easat-4403	58	12	and	and	CCONJ
easat-4403	58	13	value	value	NOUN
easat-4403	58	14	conferred	confer	VERB
easat-4403	58	15	on	on	ADP
easat-4403	58	16	the	the	DET
easat-4403	58	17	brand	brand	NOUN
easat-4403	58	18	.	.	PUNCT
easat-4403	59	1	in	in	ADP
easat-4403	59	2	the	the	DET
easat-4403	59	3	literature	literature	NOUN
easat-4403	59	4	of	of	ADP
easat-4403	59	5	marketing	marketing	NOUN
easat-4403	59	6	,	,	PUNCT
easat-4403	59	7	services	service	NOUN
easat-4403	59	8	conceptually	conceptually	ADV
easat-4403	59	9	,	,	PUNCT
easat-4403	59	10	are	be	AUX
easat-4403	59	11	deeds	deed	NOUN
easat-4403	59	12	or	or	CCONJ
easat-4403	59	13	activities	activity	NOUN
easat-4403	59	14	performed	perform	VERB
easat-4403	59	15	in	in	ADP
easat-4403	59	16	association	association	NOUN
easat-4403	59	17	with	with	ADP
easat-4403	59	18	sales	sale	NOUN
easat-4403	59	19	of	of	ADP
easat-4403	59	20	products	product	NOUN
easat-4403	59	21	–	–	PUNCT
easat-4403	59	22	services	service	NOUN
easat-4403	59	23	have	have	VERB
easat-4403	59	24	the	the	DET
easat-4403	59	25	character	character	NOUN
easat-4403	59	26	of	of	ADP
easat-4403	59	27	intangibility	intangibility	NOUN
easat-4403	59	28	,	,	PUNCT
easat-4403	59	29	inseparability	inseparability	NOUN
easat-4403	59	30	,	,	PUNCT
easat-4403	59	31	variability	variability	NOUN
easat-4403	59	32	and	and	CCONJ
easat-4403	59	33	perishability	perishability	NOUN
easat-4403	59	34	[	[	X
easat-4403	59	35	16	16	NUM
easat-4403	59	36	,	,	PUNCT
easat-4403	59	37	20	20	NUM
easat-4403	59	38	]	]	PUNCT
easat-4403	59	39	.	.	PUNCT
easat-4403	60	1	services	service	NOUN
easat-4403	60	2	when	when	SCONJ
easat-4403	60	3	associated	associate	VERB
easat-4403	60	4	strongly	strongly	ADV
easat-4403	60	5	with	with	ADP
easat-4403	60	6	tangibles	tangible	NOUN
easat-4403	60	7	are	be	AUX
easat-4403	60	8	seen	see	VERB
easat-4403	60	9	as	as	ADP
easat-4403	60	10	pure	pure	ADJ
easat-4403	60	11	-	-	PUNCT
easat-4403	60	12	good	good	ADJ
easat-4403	60	13	related	relate	VERB
easat-4403	60	14	;	;	PUNCT
easat-4403	60	15	when	when	SCONJ
easat-4403	60	16	associated	associate	VERB
easat-4403	60	17	more	more	ADV
easat-4403	60	18	with	with	ADP
easat-4403	60	19	intangibles	intangible	NOUN
easat-4403	60	20	are	be	AUX
easat-4403	60	21	regarded	regard	VERB
easat-4403	60	22	as	as	ADP
easat-4403	60	23	pure	pure	ADJ
easat-4403	60	24	services	service	NOUN
easat-4403	60	25	.	.	PUNCT
easat-4403	61	1	when	when	SCONJ
easat-4403	61	2	strong	strong	ADJ
easat-4403	61	3	brands	brand	NOUN
easat-4403	61	4	are	be	AUX
easat-4403	61	5	driven	drive	VERB
easat-4403	61	6	with	with	ADP
easat-4403	61	7	high	high	ADJ
easat-4403	61	8	quality	quality	NOUN
easat-4403	61	9	services	service	NOUN
easat-4403	61	10	it	it	PRON
easat-4403	61	11	positively	positively	ADV
easat-4403	61	12	affects	affect	VERB
easat-4403	61	13	consumer	consumer	NOUN
easat-4403	61	14	perception	perception	NOUN
easat-4403	61	15	and	and	CCONJ
easat-4403	61	16	acts	act	NOUN
easat-4403	61	17	as	as	ADP
easat-4403	61	18	barrier	barrier	NOUN
easat-4403	61	19	to	to	ADP
easat-4403	61	20	rivals	rival	NOUN
easat-4403	61	21	(	(	PUNCT
easat-4403	61	22	protecting	protect	VERB
easat-4403	61	23	brand	brand	NOUN
easat-4403	61	24	turf	turf	NOUN
easat-4403	61	25	)	)	PUNCT
easat-4403	61	26	.	.	PUNCT
easat-4403	62	1	additionally	additionally	ADV
easat-4403	62	2	kotler	kotler	PROPN
easat-4403	62	3	and	and	CCONJ
easat-4403	62	4	keller	keller	PROPN
easat-4403	63	1	[	[	X
easat-4403	63	2	21	21	NUM
easat-4403	63	3	]	]	PUNCT
easat-4403	63	4	hold	hold	VERB
easat-4403	63	5	that	that	PRON
easat-4403	63	6	profit	profit	NOUN
easat-4403	63	7	is	be	AUX
easat-4403	63	8	imparted	impart	VERB
easat-4403	63	9	and	and	CCONJ
easat-4403	63	10	possibilities	possibility	NOUN
easat-4403	63	11	of	of	ADP
easat-4403	63	12	engaging	engage	VERB
easat-4403	63	13	brand	brand	NOUN
easat-4403	63	14	extension	extension	NOUN
easat-4403	63	15	and	and	CCONJ
easat-4403	63	16	brand	brand	NOUN
easat-4403	63	17	stretching	stretch	VERB
easat-4403	63	18	become	become	VERB
easat-4403	63	19	inviting	invite	VERB
easat-4403	63	20	.	.	PUNCT
easat-4403	64	1	in	in	ADP
easat-4403	64	2	addition	addition	NOUN
easat-4403	64	3	to	to	ADP
easat-4403	64	4	these	these	PRON
easat-4403	64	5	,	,	PUNCT
easat-4403	64	6	brand	brand	NOUN
easat-4403	64	7	positioning	positioning	NOUN
easat-4403	64	8	and	and	CCONJ
easat-4403	64	9	co	co	ADJ
easat-4403	64	10	-	-	ADJ
easat-4403	64	11	branding	branding	ADJ
easat-4403	64	12	activities	activity	NOUN
easat-4403	64	13	are	be	AUX
easat-4403	64	14	strongly	strongly	ADV
easat-4403	64	15	enabled	enable	VERB
easat-4403	64	16	.	.	PUNCT
easat-4403	65	1	the	the	DET
easat-4403	65	2	literature	literature	NOUN
easat-4403	65	3	on	on	ADP
easat-4403	65	4	service	service	NOUN
easat-4403	65	5	quality	quality	NOUN
easat-4403	65	6	(	(	PUNCT
easat-4403	65	7	servqual	servqual	ADJ
easat-4403	65	8	)	)	PUNCT
easat-4403	65	9	has	have	AUX
easat-4403	65	10	expanded	expand	VERB
easat-4403	65	11	the	the	DET
easat-4403	65	12	scope	scope	NOUN
easat-4403	65	13	and	and	CCONJ
easat-4403	65	14	direction	direction	NOUN
easat-4403	65	15	of	of	ADP
easat-4403	65	16	marketing	marketing	NOUN
easat-4403	65	17	scholarship	scholarship	NOUN
easat-4403	65	18	and	and	CCONJ
easat-4403	65	19	indeed	indeed	ADV
easat-4403	65	20	marketing	marketing	NOUN
easat-4403	65	21	theory	theory	NOUN
easat-4403	65	22	knowledge	knowledge	NOUN
easat-4403	65	23	development	development	NOUN
easat-4403	65	24	.	.	PUNCT
easat-4403	66	1	earlier	early	ADJ
easat-4403	66	2	studies	study	NOUN
easat-4403	66	3	by	by	ADP
easat-4403	66	4	pioneers	pioneer	NOUN
easat-4403	66	5	of	of	ADP
easat-4403	66	6	servqual	servqual	ADJ
easat-4403	66	7	[	[	X
easat-4403	66	8	22	22	NUM
easat-4403	66	9	,	,	PUNCT
easat-4403	66	10	23	23	NUM
easat-4403	66	11	]	]	PUNCT
easat-4403	66	12	suggest	suggest	VERB
easat-4403	66	13	that	that	SCONJ
easat-4403	66	14	customers	customer	NOUN
easat-4403	66	15	at	at	ADP
easat-4403	66	16	whom	whom	PRON
easat-4403	66	17	brands	brand	NOUN
easat-4403	66	18	are	be	AUX
easat-4403	66	19	targeted	target	VERB
easat-4403	66	20	must	must	AUX
easat-4403	66	21	be	be	AUX
easat-4403	66	22	satisfied	satisfied	ADJ
easat-4403	66	23	–	–	PUNCT
easat-4403	66	24	if	if	SCONJ
easat-4403	66	25	a	a	DET
easat-4403	66	26	customer	customer	NOUN
easat-4403	66	27	is	be	AUX
easat-4403	66	28	not	not	PART
easat-4403	66	29	satisfied	satisfied	ADJ
easat-4403	66	30	then	then	ADV
easat-4403	66	31	the	the	DET
easat-4403	66	32	service	service	NOUN
easat-4403	66	33	is	be	AUX
easat-4403	66	34	of	of	ADP
easat-4403	66	35	poor	poor	ADJ
easat-4403	66	36	quality	quality	NOUN
easat-4403	66	37	.	.	PUNCT
easat-4403	67	1	but	but	CCONJ
easat-4403	67	2	in	in	ADP
easat-4403	67	3	recent	recent	ADJ
easat-4403	67	4	times	time	NOUN
easat-4403	67	5	,	,	PUNCT
easat-4403	67	6	scholars	scholar	NOUN
easat-4403	67	7	like	like	ADP
easat-4403	67	8	kotler	kotler	NOUN
easat-4403	67	9	and	and	CCONJ
easat-4403	67	10	keller	keller	PROPN
easat-4403	67	11	[	[	X
easat-4403	67	12	21	21	NUM
easat-4403	67	13	]	]	PUNCT
easat-4403	67	14	suggest	suggest	VERB
easat-4403	67	15	that	that	SCONJ
easat-4403	67	16	for	for	SCONJ
easat-4403	67	17	customers	customer	NOUN
easat-4403	67	18	to	to	PART
easat-4403	67	19	have	have	VERB
easat-4403	67	20	the	the	DET
easat-4403	67	21	brand	brand	NOUN
easat-4403	67	22	name	name	NOUN
easat-4403	67	23	,	,	PUNCT
easat-4403	67	24	image	image	NOUN
easat-4403	67	25	and	and	CCONJ
easat-4403	67	26	insignia	insignia	NOUN
easat-4403	67	27	etched	etch	VERB
easat-4403	67	28	in	in	ADP
easat-4403	67	29	their	their	PRON
easat-4403	67	30	hearts	heart	NOUN
easat-4403	67	31	,	,	PUNCT
easat-4403	67	32	brand	brand	NOUN
easat-4403	67	33	managers	manager	NOUN
easat-4403	67	34	should	should	AUX
easat-4403	67	35	create	create	VERB
easat-4403	67	36	good	good	ADJ
easat-4403	67	37	level	level	NOUN
easat-4403	67	38	of	of	ADP
easat-4403	67	39	‘	'	PUNCT
easat-4403	67	40	excitement	excitement	NOUN
easat-4403	67	41	’	'	PUNCT
easat-4403	67	42	and	and	CCONJ
easat-4403	67	43	‘	'	PUNCT
easat-4403	67	44	excellence	excellence	NOUN
easat-4403	67	45	experience	experience	NOUN
easat-4403	67	46	’	'	PUNCT
easat-4403	67	47	for	for	ADP
easat-4403	67	48	the	the	DET
easat-4403	67	49	brand	brand	NOUN
easat-4403	67	50	at	at	ADP
easat-4403	67	51	use	use	NOUN
easat-4403	67	52	.	.	PUNCT
easat-4403	68	1	service	service	NOUN
easat-4403	68	2	quality	quality	NOUN
easat-4403	68	3	,	,	PUNCT
easat-4403	68	4	more	more	ADJ
easat-4403	68	5	than	than	ADP
easat-4403	68	6	promotional	promotional	ADJ
easat-4403	68	7	activities	activity	NOUN
easat-4403	68	8	is	be	AUX
easat-4403	68	9	what	what	PRON
easat-4403	68	10	creates	create	VERB
easat-4403	68	11	the	the	DET
easat-4403	68	12	perceptual	perceptual	ADJ
easat-4403	68	13	feeling	feeling	NOUN
easat-4403	68	14	of	of	ADP
easat-4403	68	15	goodness	goodness	NOUN
easat-4403	68	16	,	,	PUNCT
easat-4403	68	17	unforgettable	unforgettable	ADJ
easat-4403	68	18	experience	experience	NOUN
easat-4403	68	19	and	and	CCONJ
easat-4403	68	20	comparative	comparative	ADJ
easat-4403	68	21	superiority	superiority	NOUN
easat-4403	68	22	of	of	ADP
easat-4403	68	23	service	service	NOUN
easat-4403	68	24	delivery	delivery	NOUN
easat-4403	68	25	that	that	PRON
easat-4403	68	26	warrant	warrant	VERB
easat-4403	68	27	loyalty	loyalty	NOUN
easat-4403	68	28	to	to	ADP
easat-4403	68	29	the	the	DET
easat-4403	68	30	brand	brand	NOUN
easat-4403	68	31	[	[	X
easat-4403	68	32	24	24	NUM
easat-4403	68	33	]	]	PUNCT
easat-4403	68	34	.	.	PUNCT
easat-4403	69	1	many	many	ADJ
easat-4403	69	2	marketing	marketing	NOUN
easat-4403	69	3	literature	literature	NOUN
easat-4403	69	4	have	have	AUX
easat-4403	69	5	claimed	claim	VERB
easat-4403	69	6	that	that	SCONJ
easat-4403	69	7	with	with	ADP
easat-4403	69	8	high	high	ADJ
easat-4403	69	9	-	-	PUNCT
easat-4403	69	10	level	level	NOUN
easat-4403	69	11	service	service	NOUN
easat-4403	69	12	quality	quality	NOUN
easat-4403	69	13	,	,	PUNCT
easat-4403	69	14	matured	mature	VERB
easat-4403	69	15	brands	brand	NOUN
easat-4403	69	16	can	can	AUX
easat-4403	69	17	receive	receive	VERB
easat-4403	69	18	additional	additional	ADJ
easat-4403	69	19	impetus	impetus	NOUN
easat-4403	69	20	vide	vide	NOUN
easat-4403	69	21	positioning	positioning	NOUN
easat-4403	69	22	and	and	CCONJ
easat-4403	69	23	repositioning	repositioning	NOUN
easat-4403	69	24	strategies	strategy	NOUN
easat-4403	69	25	and	and	CCONJ
easat-4403	69	26	can	can	AUX
easat-4403	69	27	remain	remain	VERB
easat-4403	69	28	longer	long	ADJ
easat-4403	69	29	on	on	ADP
easat-4403	69	30	the	the	DET
easat-4403	69	31	shelf	shelf	NOUN
easat-4403	69	32	and	and	CCONJ
easat-4403	69	33	even	even	ADV
easat-4403	69	34	reclaim	reclaim	VERB
easat-4403	69	35	lost	lose	VERB
easat-4403	69	36	market	market	NOUN
easat-4403	69	37	-	-	PUNCT
easat-4403	69	38	share	share	NOUN
easat-4403	69	39	on	on	ADP
easat-4403	69	40	sustainable	sustainable	ADJ
easat-4403	69	41	bases	basis	NOUN
easat-4403	69	42	[	[	X
easat-4403	69	43	2	2	NUM
easat-4403	69	44	]	]	PUNCT
easat-4403	69	45	.	.	PUNCT
easat-4403	70	1	in	in	ADP
easat-4403	70	2	the	the	DET
easat-4403	70	3	informed	informed	ADJ
easat-4403	70	4	opinion	opinion	NOUN
easat-4403	70	5	of	of	ADP
easat-4403	70	6	kapferer	kapferer	NOUN
easat-4403	70	7	[	[	X
easat-4403	70	8	25	25	NUM
easat-4403	70	9	]	]	PUNCT
easat-4403	70	10	to	to	PART
easat-4403	70	11	gain	gain	VERB
easat-4403	70	12	market	market	NOUN
easat-4403	70	13	share	share	NOUN
easat-4403	70	14	and	and	CCONJ
easat-4403	70	15	leadership	leadership	NOUN
easat-4403	70	16	,	,	PUNCT
easat-4403	70	17	the	the	DET
easat-4403	70	18	brand	brand	NOUN
easat-4403	70	19	must	must	AUX
easat-4403	70	20	be	be	AUX
easat-4403	70	21	:	:	PUNCT
easat-4403	70	22	a	a	X
easat-4403	70	23	)	)	PUNCT
easat-4403	70	24	able	able	ADJ
easat-4403	70	25	to	to	PART
easat-4403	70	26	conjure	conjure	VERB
easat-4403	70	27	up	up	ADP
easat-4403	70	28	a	a	DET
easat-4403	70	29	big	big	ADJ
easat-4403	70	30	idea	idea	NOUN
easat-4403	70	31	,	,	PUNCT
easat-4403	70	32	b	b	X
easat-4403	70	33	)	)	PUNCT
easat-4403	70	34	be	be	AUX
easat-4403	70	35	attractive	attractive	ADJ
easat-4403	70	36	,	,	PUNCT
easat-4403	70	37	c	c	NOUN
easat-4403	70	38	)	)	PUNCT
easat-4403	70	39	experienced	experience	VERB
easat-4403	70	40	by	by	ADP
easat-4403	70	41	people	people	NOUN
easat-4403	70	42	at	at	ADP
easat-4403	70	43	contact	contact	NOUN
easat-4403	70	44	points	point	NOUN
easat-4403	70	45	,	,	PUNCT
easat-4403	70	46	d	d	X
easat-4403	70	47	)	)	PUNCT
easat-4403	70	48	activated	activate	VERB
easat-4403	70	49	by	by	ADP
easat-4403	70	50	deeds	deed	NOUN
easat-4403	70	51	and	and	CCONJ
easat-4403	70	52	behaviours	behaviour	NOUN
easat-4403	70	53	,	,	PUNCT
easat-4403	70	54	e	e	NOUN
easat-4403	70	55	)	)	PUNCT
easat-4403	70	56	be	be	AUX
easat-4403	70	57	well	well	ADV
easat-4403	70	58	communicated	communicate	VERB
easat-4403	70	59	,	,	PUNCT
easat-4403	70	60	and	and	CCONJ
easat-4403	70	61	f	f	X
easat-4403	70	62	)	)	PUNCT
easat-4403	70	63	be	be	AUX
easat-4403	70	64	well	well	ADV
easat-4403	70	65	distributed	distribute	VERB
easat-4403	70	66	.	.	PUNCT
easat-4403	71	1	therefore	therefore	ADV
easat-4403	71	2	to	to	PART
easat-4403	71	3	meet	meet	VERB
easat-4403	71	4	customer	customer	NOUN
easat-4403	71	5	expectations	expectation	NOUN
easat-4403	71	6	,	,	PUNCT
easat-4403	71	7	brand	brand	NOUN
easat-4403	71	8	managers	manager	NOUN
easat-4403	71	9	have	have	VERB
easat-4403	71	10	responsibility	responsibility	NOUN
easat-4403	71	11	to	to	ADP
easat-4403	71	12	ramp	ramp	NOUN
easat-4403	71	13	-	-	PUNCT
easat-4403	71	14	up	up	NOUN
easat-4403	71	15	on	on	ADP
easat-4403	71	16	series	series	NOUN
easat-4403	71	17	of	of	ADP
easat-4403	71	18	quality	quality	NOUN
easat-4403	71	19	service	service	NOUN
easat-4403	71	20	attributes	attribute	VERB
easat-4403	71	21	such	such	ADJ
easat-4403	71	22	as	as	ADP
easat-4403	71	23	:	:	PUNCT
easat-4403	71	24	access	access	NOUN
easat-4403	71	25	,	,	PUNCT
easat-4403	71	26	reliability	reliability	NOUN
easat-4403	71	27	,	,	PUNCT
easat-4403	71	28	creativity	creativity	NOUN
easat-4403	71	29	,	,	PUNCT
easat-4403	71	30	security	security	NOUN
easat-4403	71	31	,	,	PUNCT
easat-4403	71	32	understanding	understanding	NOUN
easat-4403	71	33	,	,	PUNCT
easat-4403	71	34	responsiveness	responsiveness	NOUN
easat-4403	71	35	,	,	PUNCT
easat-4403	71	36	courtesy	courtesy	NOUN
easat-4403	71	37	,	,	PUNCT
easat-4403	71	38	competence	competence	NOUN
easat-4403	71	39	,	,	PUNCT
easat-4403	71	40	and	and	CCONJ
easat-4403	71	41	communication	communication	NOUN
easat-4403	71	42	,	,	PUNCT
easat-4403	71	43	among	among	ADP
easat-4403	71	44	others	other	NOUN
easat-4403	71	45	.	.	PUNCT
easat-4403	72	1	jobber	jobber	NOUN
easat-4403	73	1	[	[	X
easat-4403	73	2	16	16	NUM
easat-4403	73	3	]	]	PUNCT
easat-4403	73	4	and	and	CCONJ
easat-4403	73	5	kamper	kamper	X
easat-4403	74	1	[	[	X
easat-4403	74	2	26	26	NUM
easat-4403	74	3	]	]	PUNCT
easat-4403	74	4	to	to	PART
easat-4403	74	5	“	"	PUNCT
easat-4403	74	6	burn	burn	VERB
easat-4403	74	7	”	"	PUNCT
easat-4403	74	8	the	the	DET
easat-4403	74	9	brand	brand	NOUN
easat-4403	74	10	psychologically	psychologically	ADV
easat-4403	74	11	into	into	ADP
easat-4403	74	12	both	both	CCONJ
easat-4403	74	13	the	the	DET
easat-4403	74	14	mind	mind	NOUN
easat-4403	74	15	and	and	CCONJ
easat-4403	74	16	heart	heart	NOUN
easat-4403	74	17	of	of	ADP
easat-4403	74	18	the	the	DET
easat-4403	74	19	consumer	consumer	NOUN
easat-4403	74	20	.	.	PUNCT
easat-4403	75	1	the	the	DET
easat-4403	75	2	literature	literature	NOUN
easat-4403	75	3	on	on	ADP
easat-4403	75	4	servqual	servqual	ADJ
easat-4403	75	5	is	be	AUX
easat-4403	75	6	not	not	PART
easat-4403	75	7	settled	settle	VERB
easat-4403	75	8	with	with	ADP
easat-4403	75	9	respect	respect	NOUN
easat-4403	75	10	to	to	ADP
easat-4403	75	11	number	number	NOUN
easat-4403	75	12	of	of	ADP
easat-4403	75	13	predictors	predictor	NOUN
easat-4403	75	14	of	of	ADP
easat-4403	75	15	brand	brand	NOUN
easat-4403	75	16	service	service	NOUN
easat-4403	75	17	quality	quality	NOUN
easat-4403	75	18	.	.	PUNCT
easat-4403	76	1	while	while	SCONJ
easat-4403	76	2	some	some	DET
easat-4403	76	3	authors	author	NOUN
easat-4403	76	4	have	have	AUX
easat-4403	76	5	attempted	attempt	VERB
easat-4403	76	6	enlargement	enlargement	NOUN
easat-4403	76	7	of	of	ADP
easat-4403	76	8	these	these	DET
easat-4403	76	9	factors	factor	NOUN
easat-4403	76	10	[	[	X
easat-4403	76	11	22	22	NUM
easat-4403	76	12	,	,	PUNCT
easat-4403	76	13	23	23	NUM
easat-4403	76	14	]	]	PUNCT
easat-4403	76	15	others	other	NOUN
easat-4403	76	16	have	have	AUX
easat-4403	76	17	reduced	reduce	VERB
easat-4403	76	18	them	they	PRON
easat-4403	76	19	;	;	PUNCT
easat-4403	76	20	and	and	CCONJ
easat-4403	76	21	some	some	PRON
easat-4403	76	22	have	have	AUX
easat-4403	76	23	gone	go	VERB
easat-4403	76	24	further	far	ADV
easat-4403	76	25	to	to	PART
easat-4403	76	26	dichotomize	dichotomize	VERB
easat-4403	76	27	them	they	PRON
easat-4403	76	28	into	into	ADP
easat-4403	76	29	core	core	NOUN
easat-4403	76	30	and	and	CCONJ
easat-4403	76	31	lesser	less	ADJ
easat-4403	76	32	predictors	predictor	NOUN
easat-4403	76	33	.	.	PUNCT
easat-4403	77	1	2.2	2.2	NUM
easat-4403	77	2	.	.	PUNCT
easat-4403	78	1	the	the	DET
easat-4403	78	2	concept	concept	NOUN
easat-4403	78	3	of	of	ADP
easat-4403	78	4	brand	brand	NOUN
easat-4403	78	5	loyalty	loyalty	NOUN
easat-4403	78	6	loyalty	loyalty	NOUN
easat-4403	78	7	,	,	PUNCT
easat-4403	78	8	whether	whether	SCONJ
easat-4403	78	9	to	to	ADP
easat-4403	78	10	a	a	DET
easat-4403	78	11	group	group	NOUN
easat-4403	78	12	,	,	PUNCT
easat-4403	78	13	country	country	NOUN
easat-4403	78	14	or	or	CCONJ
easat-4403	78	15	products	product	NOUN
easat-4403	78	16	and	and	CCONJ
easat-4403	78	17	services	service	NOUN
easat-4403	78	18	is	be	AUX
easat-4403	78	19	a	a	DET
easat-4403	78	20	manifestation	manifestation	NOUN
easat-4403	78	21	of	of	ADP
easat-4403	78	22	strong	strong	ADJ
easat-4403	78	23	affect	affect	NOUN
easat-4403	78	24	towards	towards	ADP
easat-4403	78	25	a	a	DET
easat-4403	78	26	phenomenon	phenomenon	NOUN
easat-4403	78	27	on	on	ADP
easat-4403	78	28	a	a	DET
easat-4403	78	29	continuous	continuous	ADJ
easat-4403	78	30	basis	basis	NOUN
easat-4403	78	31	.	.	PUNCT
easat-4403	79	1	american	american	ADJ
easat-4403	79	2	marketing	marketing	PROPN
easat-4403	79	3	association	association	NOUN
easat-4403	79	4	[	[	X
easat-4403	79	5	5	5	NUM
easat-4403	79	6	]	]	PUNCT
easat-4403	79	7	conceptualized	conceptualize	VERB
easat-4403	79	8	1292	1292	NUM
easat-4403	79	9	edelweiss	edelweiss	PROPN
easat-4403	79	10	applied	apply	VERB
easat-4403	79	11	science	science	NOUN
easat-4403	79	12	and	and	CCONJ
easat-4403	79	13	technology	technology	NOUN
easat-4403	79	14	issn	issn	PROPN
easat-4403	79	15	:	:	PUNCT
easat-4403	79	16	2576	2576	NUM
easat-4403	79	17	-	-	SYM
easat-4403	79	18	8484	8484	NUM
easat-4403	79	19	vol	vol	NOUN
easat-4403	79	20	.	.	PROPN
easat-4403	80	1	9	9	NUM
easat-4403	80	2	,	,	PUNCT
easat-4403	80	3	no	no	INTJ
easat-4403	80	4	.	.	NOUN
easat-4403	80	5	1	1	NUM
easat-4403	80	6	:	:	SYM
easat-4403	80	7	1289	1289	NUM
easat-4403	80	8	-	-	SYM
easat-4403	80	9	1301	1301	NUM
easat-4403	80	10	,	,	PUNCT
easat-4403	80	11	2025	2025	NUM
easat-4403	80	12	doi	doi	NOUN
easat-4403	80	13	:	:	PUNCT
easat-4403	80	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	80	15	©	©	PROPN
easat-4403	80	16	2025	2025	NUM
easat-4403	80	17	by	by	ADP
easat-4403	80	18	the	the	DET
easat-4403	80	19	author	author	NOUN
easat-4403	80	20	;	;	PUNCT
easat-4403	81	1	licensee	licensee	PROPN
easat-4403	81	2	learning	learn	VERB
easat-4403	81	3	gate	gate	NOUN
easat-4403	81	4	loyalty	loyalty	NOUN
easat-4403	81	5	as	as	ADP
easat-4403	81	6	a	a	DET
easat-4403	81	7	feeling	feeling	NOUN
easat-4403	81	8	of	of	ADP
easat-4403	81	9	duty	duty	NOUN
easat-4403	81	10	or	or	CCONJ
easat-4403	81	11	obligation	obligation	NOUN
easat-4403	81	12	towards	towards	ADP
easat-4403	81	13	a	a	DET
easat-4403	81	14	phenomenon	phenomenon	NOUN
easat-4403	81	15	products	product	NOUN
easat-4403	81	16	and	and	CCONJ
easat-4403	81	17	services	service	NOUN
easat-4403	81	18	inclusive	inclusive	NOUN
easat-4403	81	19	.	.	PUNCT
easat-4403	82	1	for	for	SCONJ
easat-4403	82	2	someone	someone	PRON
easat-4403	82	3	to	to	PART
easat-4403	82	4	be	be	AUX
easat-4403	82	5	loyal	loyal	ADJ
easat-4403	82	6	to	to	ADP
easat-4403	82	7	a	a	DET
easat-4403	82	8	brand	brand	NOUN
easat-4403	83	1	he	he	PRON
easat-4403	83	2	/	/	PUNCT
easat-4403	84	1	she	she	PRON
easat-4403	84	2	should	should	AUX
easat-4403	84	3	have	have	VERB
easat-4403	84	4	positive	positive	ADJ
easat-4403	84	5	attitude	attitude	NOUN
easat-4403	84	6	towards	towards	ADP
easat-4403	84	7	it	it	PRON
easat-4403	84	8	either	either	CCONJ
easat-4403	84	9	on	on	ADP
easat-4403	84	10	account	account	NOUN
easat-4403	84	11	of	of	ADP
easat-4403	84	12	its	its	PRON
easat-4403	84	13	active	active	ADJ
easat-4403	84	14	ingredients	ingredient	NOUN
easat-4403	84	15	,	,	PUNCT
easat-4403	84	16	image	image	NOUN
easat-4403	84	17	or	or	CCONJ
easat-4403	84	18	endearing	endear	VERB
easat-4403	84	19	attributes	attribute	NOUN
easat-4403	84	20	and	and	CCONJ
easat-4403	84	21	value	value	NOUN
easat-4403	84	22	yields	yield	NOUN
easat-4403	84	23	.	.	PUNCT
easat-4403	85	1	therefore	therefore	ADV
easat-4403	85	2	,	,	PUNCT
easat-4403	85	3	loyalty	loyalty	NOUN
easat-4403	85	4	conjures	conjure	VERB
easat-4403	85	5	devotion	devotion	NOUN
easat-4403	85	6	,	,	PUNCT
easat-4403	85	7	faith	faith	NOUN
easat-4403	85	8	and	and	CCONJ
easat-4403	85	9	willingness	willingness	NOUN
easat-4403	85	10	to	to	PART
easat-4403	85	11	be	be	AUX
easat-4403	85	12	identified	identify	VERB
easat-4403	85	13	with	with	ADP
easat-4403	85	14	a	a	DET
easat-4403	85	15	product	product	NOUN
easat-4403	85	16	or	or	CCONJ
easat-4403	85	17	service	service	NOUN
easat-4403	85	18	and	and	CCONJ
easat-4403	85	19	be	be	AUX
easat-4403	85	20	true	true	ADJ
easat-4403	85	21	to	to	SCONJ
easat-4403	85	22	it	it	PRON
easat-4403	85	23	ekakitie	ekakitie	ADV
easat-4403	85	24	,	,	PUNCT
easat-4403	85	25	et	et	PROPN
easat-4403	85	26	al	al	PROPN
easat-4403	85	27	.	.	PUNCT
easat-4403	86	1	[	[	X
easat-4403	86	2	27	27	NUM
easat-4403	86	3	]	]	PUNCT
easat-4403	86	4	.	.	PUNCT
easat-4403	87	1	it	it	PRON
easat-4403	87	2	has	have	VERB
easat-4403	87	3	a	a	DET
easat-4403	87	4	lot	lot	NOUN
easat-4403	87	5	to	to	PART
easat-4403	87	6	do	do	VERB
easat-4403	87	7	with	with	ADP
easat-4403	87	8	positive	positive	ADJ
easat-4403	87	9	beliefs	belief	NOUN
easat-4403	87	10	and	and	CCONJ
easat-4403	87	11	attitude	attitude	NOUN
easat-4403	87	12	on	on	ADP
easat-4403	87	13	consistent	consistent	ADJ
easat-4403	87	14	bases	basis	NOUN
easat-4403	87	15	.	.	PUNCT
easat-4403	88	1	earlier	early	ADJ
easat-4403	88	2	positions	position	NOUN
easat-4403	88	3	by	by	ADP
easat-4403	88	4	izquierdoyusta	izquierdoyusta	ADJ
easat-4403	88	5	,	,	PUNCT
easat-4403	88	6	et	et	PROPN
easat-4403	88	7	al	al	PROPN
easat-4403	88	8	.	.	PUNCT
easat-4403	89	1	[	[	X
easat-4403	89	2	28	28	NUM
easat-4403	89	3	]	]	PUNCT
easat-4403	89	4	have	have	VERB
easat-4403	89	5	statistical	statistical	ADJ
easat-4403	89	6	connotations	connotation	NOUN
easat-4403	89	7	in	in	ADP
easat-4403	89	8	defining	define	VERB
easat-4403	89	9	the	the	DET
easat-4403	89	10	concept	concept	NOUN
easat-4403	89	11	.	.	PUNCT
easat-4403	90	1	they	they	PRON
easat-4403	90	2	contends	contend	VERB
easat-4403	90	3	that	that	SCONJ
easat-4403	90	4	the	the	DET
easat-4403	90	5	degree	degree	NOUN
easat-4403	90	6	of	of	ADP
easat-4403	90	7	customers	customer	NOUN
easat-4403	90	8	’	'	PUNCT
easat-4403	90	9	loyalty	loyalty	NOUN
easat-4403	90	10	is	be	AUX
easat-4403	90	11	measured	measure	VERB
easat-4403	90	12	as	as	ADP
easat-4403	90	13	the	the	DET
easat-4403	90	14	percentage	percentage	NOUN
easat-4403	90	15	of	of	ADP
easat-4403	90	16	loyal	loyal	ADJ
easat-4403	90	17	customers	customer	NOUN
easat-4403	90	18	,	,	PUNCT
easat-4403	90	19	the	the	DET
easat-4403	90	20	percentage	percentage	NOUN
easat-4403	90	21	of	of	ADP
easat-4403	90	22	incomes	income	NOUN
easat-4403	90	23	associated	associate	VERB
easat-4403	90	24	with	with	ADP
easat-4403	90	25	loyal	loyal	ADJ
easat-4403	90	26	customers	customer	NOUN
easat-4403	90	27	and	and	CCONJ
easat-4403	90	28	the	the	DET
easat-4403	90	29	rise	rise	NOUN
easat-4403	90	30	of	of	ADP
easat-4403	90	31	loyal	loyal	ADJ
easat-4403	90	32	customers	customer	NOUN
easat-4403	90	33	after	after	ADP
easat-4403	90	34	the	the	DET
easat-4403	90	35	implementation	implementation	NOUN
easat-4403	90	36	of	of	ADP
easat-4403	90	37	specific	specific	ADJ
easat-4403	90	38	marketing	marketing	NOUN
easat-4403	90	39	program	program	NOUN
easat-4403	90	40	.	.	PUNCT
easat-4403	91	1	it	it	PRON
easat-4403	91	2	is	be	AUX
easat-4403	91	3	trite	trite	ADJ
easat-4403	91	4	therefore	therefore	ADV
easat-4403	91	5	that	that	SCONJ
easat-4403	91	6	ceos	ceos	NOUN
easat-4403	91	7	and	and	CCONJ
easat-4403	91	8	their	their	PRON
easat-4403	91	9	brand	brand	NOUN
easat-4403	91	10	managers	manager	NOUN
easat-4403	91	11	have	have	VERB
easat-4403	91	12	responsibility	responsibility	NOUN
easat-4403	91	13	to	to	PART
easat-4403	91	14	train	train	VERB
easat-4403	91	15	[	[	NOUN
easat-4403	91	16	29	29	NUM
easat-4403	91	17	]	]	PUNCT
easat-4403	91	18	and	and	CCONJ
easat-4403	91	19	design	design	NOUN
easat-4403	91	20	winning	win	VERB
easat-4403	91	21	programs	program	NOUN
easat-4403	91	22	to	to	PART
easat-4403	91	23	drive	drive	VERB
easat-4403	91	24	their	their	PRON
easat-4403	91	25	brand	brand	NOUN
easat-4403	91	26	into	into	ADP
easat-4403	91	27	the	the	DET
easat-4403	91	28	heart	heart	NOUN
easat-4403	91	29	of	of	ADP
easat-4403	91	30	customers	customer	NOUN
easat-4403	91	31	in	in	ADP
easat-4403	91	32	specific	specific	ADJ
easat-4403	91	33	market	market	NOUN
easat-4403	91	34	segments	segment	NOUN
easat-4403	91	35	and	and	CCONJ
easat-4403	91	36	harvest	harvest	VERB
easat-4403	91	37	brand	brand	NOUN
easat-4403	91	38	loyalty	loyalty	NOUN
easat-4403	91	39	as	as	ADP
easat-4403	91	40	a	a	DET
easat-4403	91	41	consequence	consequence	NOUN
easat-4403	91	42	.	.	PUNCT
easat-4403	92	1	this	this	PRON
easat-4403	92	2	has	have	VERB
easat-4403	92	3	implications	implication	NOUN
easat-4403	92	4	for	for	ADP
easat-4403	92	5	the	the	DET
easat-4403	92	6	nigerian	nigerian	ADJ
easat-4403	92	7	telecom	telecom	NOUN
easat-4403	92	8	industry	industry	PROPN
easat-4403	92	9	.	.	PUNCT
easat-4403	93	1	a	a	DET
easat-4403	93	2	high	high	ADJ
easat-4403	93	3	degree	degree	NOUN
easat-4403	93	4	of	of	ADP
easat-4403	93	5	loyalty	loyalty	NOUN
easat-4403	93	6	among	among	ADP
easat-4403	93	7	telecom	telecom	NOUN
easat-4403	93	8	customers	customer	NOUN
easat-4403	93	9	provide	provide	VERB
easat-4403	93	10	service	service	NOUN
easat-4403	93	11	providers	provider	NOUN
easat-4403	93	12	with	with	ADP
easat-4403	93	13	a	a	DET
easat-4403	93	14	series	series	NOUN
easat-4403	93	15	of	of	ADP
easat-4403	93	16	specific	specific	ADJ
easat-4403	93	17	competitive	competitive	ADJ
easat-4403	93	18	advantages	advantage	NOUN
easat-4403	93	19	,	,	PUNCT
easat-4403	93	20	loyalty	loyalty	NOUN
easat-4403	93	21	have	have	VERB
easat-4403	93	22	a	a	DET
easat-4403	93	23	bonding	bonding	NOUN
easat-4403	93	24	and	and	CCONJ
easat-4403	93	25	binding	bind	VERB
easat-4403	93	26	effect	effect	NOUN
easat-4403	93	27	on	on	ADP
easat-4403	93	28	the	the	DET
easat-4403	93	29	consumer	consumer	NOUN
easat-4403	93	30	.	.	PUNCT
easat-4403	94	1	oliver	oliver	PROPN
easat-4403	95	1	[	[	X
easat-4403	95	2	30	30	NUM
easat-4403	95	3	]	]	PUNCT
easat-4403	95	4	in	in	ADP
easat-4403	95	5	conceptualizing	conceptualize	VERB
easat-4403	95	6	brand	brand	NOUN
easat-4403	95	7	loyalty	loyalty	NOUN
easat-4403	95	8	averred	aver	VERB
easat-4403	95	9	it	it	PRON
easat-4403	95	10	is	be	AUX
easat-4403	95	11	a	a	DET
easat-4403	95	12	deeply	deeply	ADV
easat-4403	95	13	held	hold	VERB
easat-4403	95	14	commitment	commitment	NOUN
easat-4403	95	15	to	to	PART
easat-4403	95	16	consume	consume	VERB
easat-4403	95	17	products	product	NOUN
easat-4403	95	18	or	or	CCONJ
easat-4403	95	19	services	service	NOUN
easat-4403	95	20	both	both	CCONJ
easat-4403	95	21	now	now	ADV
easat-4403	95	22	and	and	CCONJ
easat-4403	95	23	in	in	ADP
easat-4403	95	24	the	the	DET
easat-4403	95	25	future	future	NOUN
easat-4403	95	26	.	.	PUNCT
easat-4403	96	1	therefore	therefore	ADV
easat-4403	96	2	,	,	PUNCT
easat-4403	96	3	the	the	DET
easat-4403	96	4	brand	brand	NOUN
easat-4403	96	5	that	that	PRON
easat-4403	96	6	is	be	AUX
easat-4403	96	7	preferred	prefer	VERB
easat-4403	96	8	would	would	AUX
easat-4403	96	9	have	have	VERB
easat-4403	96	10	the	the	DET
easat-4403	96	11	tendency	tendency	NOUN
easat-4403	96	12	to	to	PART
easat-4403	96	13	create	create	VERB
easat-4403	96	14	customer	customer	NOUN
easat-4403	96	15	commitment	commitment	NOUN
easat-4403	96	16	that	that	PRON
easat-4403	96	17	results	result	VERB
easat-4403	96	18	in	in	ADP
easat-4403	96	19	manifestation	manifestation	NOUN
easat-4403	96	20	of	of	ADP
easat-4403	96	21	trust	trust	NOUN
easat-4403	96	22	from	from	ADP
easat-4403	96	23	the	the	DET
easat-4403	96	24	customer	customer	NOUN
easat-4403	96	25	and	and	CCONJ
easat-4403	96	26	it	it	PRON
easat-4403	96	27	imparts	impart	VERB
easat-4403	96	28	his	his	PRON
easat-4403	96	29	decision	decision	NOUN
easat-4403	96	30	making	make	VERB
easat-4403	96	31	processes	process	NOUN
easat-4403	96	32	.	.	PUNCT
easat-4403	97	1	as	as	ADV
easat-4403	97	2	ekakitie	ekakitie	ADV
easat-4403	97	3	[	[	X
easat-4403	97	4	7	7	NUM
easat-4403	97	5	]	]	PUNCT
easat-4403	97	6	noted	note	VERB
easat-4403	97	7	:	:	PUNCT
easat-4403	97	8	“	"	PUNCT
easat-4403	97	9	customers	customer	NOUN
easat-4403	97	10	can	can	AUX
easat-4403	97	11	manifest	manifest	VERB
easat-4403	97	12	their	their	PRON
easat-4403	97	13	loyalty	loyalty	NOUN
easat-4403	97	14	to	to	ADP
easat-4403	97	15	a	a	DET
easat-4403	97	16	brand	brand	NOUN
easat-4403	97	17	in	in	ADP
easat-4403	97	18	several	several	ADJ
easat-4403	97	19	ways	way	NOUN
easat-4403	97	20	–	–	PUNCT
easat-4403	97	21	they	they	PRON
easat-4403	97	22	may	may	AUX
easat-4403	97	23	choose	choose	VERB
easat-4403	97	24	to	to	PART
easat-4403	97	25	stay	stay	VERB
easat-4403	97	26	with	with	ADP
easat-4403	97	27	a	a	DET
easat-4403	97	28	provider	provider	NOUN
easat-4403	97	29	,	,	PUNCT
easat-4403	97	30	and	and	CCONJ
easat-4403	97	31	they	they	PRON
easat-4403	97	32	may	may	AUX
easat-4403	97	33	increase	increase	VERB
easat-4403	97	34	the	the	DET
easat-4403	97	35	number	number	NOUN
easat-4403	97	36	of	of	ADP
easat-4403	97	37	purchases	purchase	NOUN
easat-4403	97	38	or	or	CCONJ
easat-4403	97	39	frequency	frequency	NOUN
easat-4403	97	40	of	of	ADP
easat-4403	97	41	the	the	DET
easat-4403	97	42	purchases	purchase	NOUN
easat-4403	97	43	or	or	CCONJ
easat-4403	97	44	even	even	ADV
easat-4403	97	45	both	both	PRON
easat-4403	97	46	;	;	PUNCT
easat-4403	97	47	thus	thus	ADV
easat-4403	97	48	generating	generate	VERB
easat-4403	97	49	higher	high	ADJ
easat-4403	97	50	revenue	revenue	NOUN
easat-4403	97	51	for	for	ADP
easat-4403	97	52	the	the	DET
easat-4403	97	53	brand	brand	NOUN
easat-4403	97	54	.	.	PUNCT
easat-4403	98	1	they	they	PRON
easat-4403	98	2	may	may	AUX
easat-4403	98	3	also	also	ADV
easat-4403	98	4	become	become	VERB
easat-4403	98	5	advocates	advocate	NOUN
easat-4403	98	6	of	of	ADP
easat-4403	98	7	the	the	DET
easat-4403	98	8	brand	brand	NOUN
easat-4403	98	9	concerned	concern	VERB
easat-4403	98	10	by	by	ADP
easat-4403	98	11	playing	play	VERB
easat-4403	98	12	a	a	DET
easat-4403	98	13	powerful	powerful	ADJ
easat-4403	98	14	role	role	NOUN
easat-4403	98	15	in	in	ADP
easat-4403	98	16	the	the	DET
easat-4403	98	17	decision	decision	NOUN
easat-4403	98	18	making	making	NOUN
easat-4403	98	19	of	of	ADP
easat-4403	98	20	others	other	NOUN
easat-4403	98	21	,	,	PUNCT
easat-4403	98	22	thus	thus	ADV
easat-4403	98	23	reducing	reduce	VERB
easat-4403	98	24	the	the	DET
easat-4403	98	25	brands	brand	NOUN
easat-4403	98	26	marketing	marketing	NOUN
easat-4403	98	27	communications	communication	NOUN
easat-4403	98	28	costs	cost	NOUN
easat-4403	98	29	.	.	PUNCT
easat-4403	98	30	”	"	PUNCT
easat-4403	99	1	brand	brand	NOUN
easat-4403	99	2	loyalty	loyalty	NOUN
easat-4403	99	3	has	have	AUX
easat-4403	99	4	been	be	AUX
easat-4403	99	5	noted	note	VERB
easat-4403	99	6	to	to	PART
easat-4403	99	7	have	have	VERB
easat-4403	99	8	several	several	ADJ
easat-4403	99	9	dimensions	dimension	NOUN
easat-4403	99	10	.	.	PUNCT
easat-4403	100	1	sheth	sheth	PROPN
easat-4403	100	2	and	and	CCONJ
easat-4403	100	3	parvatiyar	parvatiyar	PROPN
easat-4403	100	4	[	[	X
easat-4403	100	5	31	31	NUM
easat-4403	100	6	]	]	PUNCT
easat-4403	100	7	categories	category	NOUN
easat-4403	100	8	them	they	PRON
easat-4403	100	9	as	as	SCONJ
easat-4403	100	10	follows	follow	VERB
easat-4403	100	11	:	:	PUNCT
easat-4403	100	12	1	1	X
easat-4403	100	13	.	.	X
easat-4403	100	14	truly	truly	ADV
easat-4403	100	15	loyal	loyal	ADJ
easat-4403	100	16	–	–	PUNCT
easat-4403	100	17	these	these	PRON
easat-4403	100	18	includes	include	VERB
easat-4403	100	19	customers	customer	NOUN
easat-4403	100	20	who	who	PRON
easat-4403	100	21	are	be	AUX
easat-4403	100	22	willing	willing	ADJ
easat-4403	100	23	to	to	PART
easat-4403	100	24	seek	seek	VERB
easat-4403	100	25	out	out	ADP
easat-4403	100	26	a	a	DET
easat-4403	100	27	particular	particular	ADJ
easat-4403	100	28	service	service	NOUN
easat-4403	100	29	location	location	NOUN
easat-4403	100	30	,	,	PUNCT
easat-4403	100	31	or	or	CCONJ
easat-4403	100	32	brand	brand	NOUN
easat-4403	100	33	.	.	PUNCT
easat-4403	101	1	2	2	X
easat-4403	101	2	.	.	X
easat-4403	101	3	seriously	seriously	ADV
easat-4403	101	4	loyal	loyal	ADJ
easat-4403	101	5	–	–	PUNCT
easat-4403	101	6	includes	include	VERB
easat-4403	101	7	customers	customer	NOUN
easat-4403	101	8	who	who	PRON
easat-4403	101	9	tend	tend	VERB
easat-4403	101	10	to	to	PART
easat-4403	101	11	be	be	AUX
easat-4403	101	12	more	more	ADV
easat-4403	101	13	motivated	motivated	ADJ
easat-4403	101	14	by	by	ADP
easat-4403	101	15	impulse	impulse	ADJ
easat-4403	101	16	,	,	PUNCT
easat-4403	101	17	convenience	convenience	NOUN
easat-4403	101	18	and	and	CCONJ
easat-4403	101	19	habit	habit	NOUN
easat-4403	101	20	,	,	PUNCT
easat-4403	101	21	that	that	PRON
easat-4403	101	22	is	be	AUX
easat-4403	101	23	if	if	SCONJ
easat-4403	101	24	the	the	DET
easat-4403	101	25	conditions	condition	NOUN
easat-4403	101	26	are	be	AUX
easat-4403	101	27	right	right	ADJ
easat-4403	101	28	.	.	PUNCT
easat-4403	102	1	3	3	X
easat-4403	102	2	.	.	X
easat-4403	102	3	latent	latent	ADJ
easat-4403	102	4	loyalty	loyalty	NOUN
easat-4403	102	5	–	–	PUNCT
easat-4403	102	6	this	this	PRON
easat-4403	102	7	applies	apply	VERB
easat-4403	102	8	to	to	ADP
easat-4403	102	9	customers	customer	NOUN
easat-4403	102	10	who	who	PRON
easat-4403	102	11	are	be	AUX
easat-4403	102	12	loyal	loyal	ADJ
easat-4403	102	13	simply	simply	ADV
easat-4403	102	14	because	because	SCONJ
easat-4403	102	15	they	they	PRON
easat-4403	102	16	have	have	VERB
easat-4403	102	17	no	no	DET
easat-4403	102	18	other	other	ADJ
easat-4403	102	19	choice	choice	NOUN
easat-4403	102	20	4	4	NUM
easat-4403	102	21	.	.	PUNCT
easat-4403	103	1	no	no	DET
easat-4403	103	2	loyalty	loyalty	NOUN
easat-4403	103	3	–	–	PUNCT
easat-4403	103	4	obviously	obviously	ADV
easat-4403	103	5	there	there	PRON
easat-4403	103	6	will	will	AUX
easat-4403	103	7	always	always	ADV
easat-4403	103	8	be	be	AUX
easat-4403	103	9	some	some	DET
easat-4403	103	10	customers	customer	NOUN
easat-4403	103	11	who	who	PRON
easat-4403	103	12	display	display	VERB
easat-4403	103	13	no	no	DET
easat-4403	103	14	loyalty	loyalty	NOUN
easat-4403	103	15	,	,	PUNCT
easat-4403	103	16	affinity	affinity	NOUN
easat-4403	103	17	to	to	ADP
easat-4403	103	18	particular	particular	ADJ
easat-4403	103	19	company	company	NOUN
easat-4403	103	20	or	or	CCONJ
easat-4403	103	21	brand	brand	NOUN
easat-4403	103	22	.	.	PUNCT
easat-4403	104	1	the	the	DET
easat-4403	104	2	above	above	ADJ
easat-4403	104	3	dimensions	dimension	NOUN
easat-4403	104	4	have	have	VERB
easat-4403	104	5	implications	implication	NOUN
easat-4403	104	6	for	for	ADP
easat-4403	104	7	brand	brand	NOUN
easat-4403	104	8	managers	manager	NOUN
easat-4403	104	9	in	in	ADP
easat-4403	104	10	the	the	DET
easat-4403	104	11	telecom	telecom	NOUN
easat-4403	104	12	sector	sector	NOUN
easat-4403	104	13	in	in	ADP
easat-4403	104	14	their	their	PRON
easat-4403	104	15	design	design	NOUN
easat-4403	104	16	,	,	PUNCT
easat-4403	104	17	implementation	implementation	NOUN
easat-4403	104	18	and	and	CCONJ
easat-4403	104	19	optimization	optimization	NOUN
easat-4403	104	20	of	of	ADP
easat-4403	104	21	brand	brand	NOUN
easat-4403	104	22	attributes	attribute	NOUN
easat-4403	104	23	and	and	CCONJ
easat-4403	104	24	dimension	dimension	NOUN
easat-4403	104	25	as	as	SCONJ
easat-4403	104	26	they	they	PRON
easat-4403	104	27	attempt	attempt	VERB
easat-4403	104	28	to	to	PART
easat-4403	104	29	capture	capture	VERB
easat-4403	104	30	more	more	ADJ
easat-4403	104	31	of	of	ADP
easat-4403	104	32	the	the	DET
easat-4403	104	33	customers	customer	NOUN
easat-4403	104	34	’	’	PART
easat-4403	104	35	heart	heart	NOUN
easat-4403	104	36	and	and	CCONJ
easat-4403	104	37	by	by	ADP
easat-4403	104	38	extension	extension	NOUN
easat-4403	104	39	a	a	DET
easat-4403	104	40	greater	great	ADJ
easat-4403	104	41	market	market	NOUN
easat-4403	104	42	share	share	NOUN
easat-4403	104	43	for	for	ADP
easat-4403	104	44	their	their	PRON
easat-4403	104	45	brands	brand	NOUN
easat-4403	104	46	.	.	PUNCT
easat-4403	105	1	a	a	DET
easat-4403	105	2	profiling	profiling	NOUN
easat-4403	105	3	of	of	ADP
easat-4403	105	4	loyalty	loyalty	NOUN
easat-4403	105	5	levels	level	NOUN
easat-4403	105	6	by	by	ADP
easat-4403	105	7	the	the	DET
easat-4403	105	8	telecom	telecom	NOUN
easat-4403	105	9	major	major	ADJ
easat-4403	105	10	players	player	NOUN
easat-4403	105	11	is	be	AUX
easat-4403	105	12	(	(	PUNCT
easat-4403	105	13	mtn	mtn	PROPN
easat-4403	105	14	,	,	PUNCT
easat-4403	105	15	glo	glo	PROPN
easat-4403	105	16	,	,	PUNCT
easat-4403	105	17	airtel	airtel	PROPN
easat-4403	105	18	)	)	PUNCT
easat-4403	105	19	is	be	AUX
easat-4403	105	20	needful	needful	ADJ
easat-4403	105	21	,	,	PUNCT
easat-4403	105	22	it	it	PRON
easat-4403	105	23	will	will	AUX
easat-4403	105	24	enable	enable	VERB
easat-4403	105	25	the	the	DET
easat-4403	105	26	brand	brand	NOUN
easat-4403	105	27	manager	manager	NOUN
easat-4403	105	28	measure	measure	VERB
easat-4403	105	29	specific	specific	ADJ
easat-4403	105	30	customer	customer	NOUN
easat-4403	105	31	sensitivity	sensitivity	NOUN
easat-4403	105	32	to	to	ADP
easat-4403	105	33	the	the	DET
easat-4403	105	34	brand	brand	NOUN
easat-4403	105	35	–	–	PUNCT
easat-4403	105	36	sensitivity	sensitivity	NOUN
easat-4403	105	37	helps	help	VERB
easat-4403	105	38	in	in	ADP
easat-4403	105	39	measuring	measure	VERB
easat-4403	105	40	the	the	DET
easat-4403	105	41	perceptiveness	perceptiveness	NOUN
easat-4403	105	42	of	of	ADP
easat-4403	105	43	consumers	consumer	NOUN
easat-4403	105	44	towards	towards	ADP
easat-4403	105	45	the	the	DET
easat-4403	105	46	brand	brand	NOUN
easat-4403	105	47	and	and	CCONJ
easat-4403	105	48	help	help	NOUN
easat-4403	105	49	in	in	ADP
easat-4403	105	50	building	build	VERB
easat-4403	105	51	positive	positive	ADJ
easat-4403	105	52	behavior	behavior	NOUN
easat-4403	105	53	towards	towards	ADP
easat-4403	105	54	the	the	DET
easat-4403	105	55	brand	brand	NOUN
easat-4403	105	56	.	.	PUNCT
easat-4403	106	1	such	such	ADJ
easat-4403	106	2	profiling	profiling	NOUN
easat-4403	106	3	can	can	AUX
easat-4403	106	4	assist	assist	VERB
easat-4403	106	5	too	too	ADV
easat-4403	106	6	in	in	ADP
easat-4403	106	7	building	build	VERB
easat-4403	106	8	brand	brand	NOUN
easat-4403	106	9	preference	preference	NOUN
easat-4403	106	10	which	which	PRON
easat-4403	106	11	is	be	AUX
easat-4403	106	12	the	the	DET
easat-4403	106	13	level	level	NOUN
easat-4403	106	14	of	of	ADP
easat-4403	106	15	affect	affect	VERB
easat-4403	106	16	the	the	DET
easat-4403	106	17	consumer	consumer	NOUN
easat-4403	106	18	has	have	VERB
easat-4403	106	19	for	for	ADP
easat-4403	106	20	the	the	DET
easat-4403	106	21	brand	brand	NOUN
easat-4403	106	22	over	over	ADP
easat-4403	106	23	others	other	NOUN
easat-4403	106	24	.	.	PUNCT
easat-4403	107	1	this	this	PRON
easat-4403	107	2	can	can	AUX
easat-4403	107	3	be	be	AUX
easat-4403	107	4	in	in	ADP
easat-4403	107	5	terms	term	NOUN
easat-4403	107	6	of	of	ADP
easat-4403	107	7	its	its	PRON
easat-4403	107	8	image	image	NOUN
easat-4403	107	9	,	,	PUNCT
easat-4403	107	10	performance	performance	NOUN
easat-4403	107	11	and/or	and/or	CCONJ
easat-4403	107	12	silent	silent	ADJ
easat-4403	107	13	attributes	attribute	VERB
easat-4403	107	14	[	[	X
easat-4403	107	15	32	32	NUM
easat-4403	107	16	]	]	PUNCT
easat-4403	107	17	considered	consider	VERB
easat-4403	107	18	dear	dear	ADJ
easat-4403	107	19	to	to	ADP
easat-4403	107	20	the	the	DET
easat-4403	107	21	consumer	consumer	NOUN
easat-4403	107	22	.	.	PUNCT
easat-4403	108	1	consistency	consistency	NOUN
easat-4403	108	2	in	in	ADP
easat-4403	108	3	purchase	purchase	NOUN
easat-4403	108	4	of	of	ADP
easat-4403	108	5	telecom	telecom	NOUN
easat-4403	108	6	brand	brand	NOUN
easat-4403	108	7	over	over	ADP
easat-4403	108	8	a	a	DET
easat-4403	108	9	long	long	ADJ
easat-4403	108	10	period	period	NOUN
easat-4403	108	11	is	be	AUX
easat-4403	108	12	a	a	DET
easat-4403	108	13	direct	direct	ADJ
easat-4403	108	14	evidence	evidence	NOUN
easat-4403	108	15	of	of	ADP
easat-4403	108	16	brand	brand	NOUN
easat-4403	108	17	superior	superior	ADJ
easat-4403	108	18	service	service	NOUN
easat-4403	108	19	delivery	delivery	NOUN
easat-4403	108	20	.	.	PUNCT
easat-4403	109	1	brand	brand	NOUN
easat-4403	109	2	unforgettable	unforgettable	ADJ
easat-4403	109	3	service	service	NOUN
easat-4403	109	4	delivery	delivery	NOUN
easat-4403	109	5	is	be	AUX
easat-4403	109	6	seen	see	VERB
easat-4403	109	7	as	as	ADP
easat-4403	109	8	a	a	DET
easat-4403	109	9	manifestation	manifestation	NOUN
easat-4403	109	10	of	of	ADP
easat-4403	109	11	brand	brand	NOUN
easat-4403	109	12	consciousness	consciousness	NOUN
easat-4403	109	13	,	,	PUNCT
easat-4403	109	14	devotion	devotion	NOUN
easat-4403	109	15	and	and	CCONJ
easat-4403	109	16	dependability	dependability	NOUN
easat-4403	109	17	.	.	PUNCT
easat-4403	110	1	when	when	SCONJ
easat-4403	110	2	customers	customer	NOUN
easat-4403	110	3	have	have	VERB
easat-4403	110	4	good	good	ADJ
easat-4403	110	5	feeling	feeling	NOUN
easat-4403	110	6	for	for	ADP
easat-4403	110	7	a	a	DET
easat-4403	110	8	brand	brand	NOUN
easat-4403	110	9	,	,	PUNCT
easat-4403	110	10	they	they	PRON
easat-4403	110	11	are	be	AUX
easat-4403	110	12	almost	almost	ADV
easat-4403	110	13	always	always	ADV
easat-4403	110	14	loyal	loyal	ADJ
easat-4403	110	15	to	to	ADP
easat-4403	110	16	the	the	DET
easat-4403	110	17	brand	brand	NOUN
easat-4403	110	18	[	[	X
easat-4403	110	19	33	33	NUM
easat-4403	110	20	]	]	PUNCT
easat-4403	110	21	.	.	PUNCT
easat-4403	111	1	studies	study	NOUN
easat-4403	111	2	have	have	AUX
easat-4403	111	3	shown	show	VERB
easat-4403	111	4	that	that	SCONJ
easat-4403	111	5	brand	brand	NOUN
easat-4403	111	6	value	value	NOUN
easat-4403	111	7	delivery	delivery	NOUN
easat-4403	111	8	on	on	ADP
easat-4403	111	9	a	a	DET
easat-4403	111	10	consistent	consistent	ADJ
easat-4403	111	11	basis	basis	NOUN
easat-4403	111	12	is	be	AUX
easat-4403	111	13	positively	positively	ADV
easat-4403	111	14	associated	associate	VERB
easat-4403	111	15	with	with	ADP
easat-4403	111	16	brand	brand	NOUN
easat-4403	111	17	loyalty	loyalty	NOUN
easat-4403	111	18	and	and	CCONJ
easat-4403	111	19	promotes	promote	VERB
easat-4403	111	20	the	the	DET
easat-4403	111	21	brand	brand	NOUN
easat-4403	111	22	’s	’s	PART
easat-4403	111	23	name	name	NOUN
easat-4403	111	24	which	which	PRON
easat-4403	111	25	is	be	AUX
easat-4403	111	26	‘	'	PUNCT
easat-4403	111	27	burned	burn	VERB
easat-4403	111	28	’	'	PUNCT
easat-4403	111	29	into	into	ADP
easat-4403	111	30	the	the	DET
easat-4403	111	31	consciousness	consciousness	NOUN
easat-4403	111	32	of	of	ADP
easat-4403	111	33	the	the	DET
easat-4403	111	34	customer	customer	NOUN
easat-4403	111	35	.	.	PUNCT
easat-4403	112	1	brand	brand	NOUN
easat-4403	112	2	loyalty	loyalty	NOUN
easat-4403	112	3	in	in	ADP
easat-4403	112	4	several	several	ADJ
easat-4403	112	5	studies	study	NOUN
easat-4403	112	6	abdull	abdull	PROPN
easat-4403	112	7	rahman	rahman	PROPN
easat-4403	112	8	,	,	PUNCT
easat-4403	112	9	et	et	PROPN
easat-4403	112	10	al	al	PROPN
easat-4403	112	11	.	.	PUNCT
easat-4403	113	1	[	[	X
easat-4403	113	2	34	34	NUM
easat-4403	113	3	]	]	PUNCT
easat-4403	113	4	have	have	AUX
easat-4403	113	5	been	be	AUX
easat-4403	113	6	identified	identify	VERB
easat-4403	113	7	as	as	ADP
easat-4403	113	8	an	an	DET
easat-4403	113	9	awesome	awesome	ADJ
easat-4403	113	10	phenomenon	phenomenon	NOUN
easat-4403	113	11	which	which	PRON
easat-4403	113	12	increases	increase	VERB
easat-4403	113	13	company	company	NOUN
easat-4403	113	14	profitability	profitability	NOUN
easat-4403	113	15	and	and	CCONJ
easat-4403	113	16	provides	provide	VERB
easat-4403	113	17	it	it	PRON
easat-4403	113	18	with	with	ADP
easat-4403	113	19	the	the	DET
easat-4403	113	20	competitive	competitive	ADJ
easat-4403	113	21	edge	edge	NOUN
easat-4403	113	22	it	it	PRON
easat-4403	113	23	needs	need	VERB
easat-4403	113	24	to	to	PART
easat-4403	113	25	maintain	maintain	VERB
easat-4403	113	26	its	its	PRON
easat-4403	113	27	market	market	NOUN
easat-4403	113	28	share	share	NOUN
easat-4403	113	29	and	and	CCONJ
easat-4403	113	30	even	even	ADV
easat-4403	113	31	stakeholders	stakeholder	NOUN
easat-4403	113	32	continued	continue	VERB
easat-4403	113	33	support	support	NOUN
easat-4403	113	34	.	.	PUNCT
easat-4403	114	1	1293	1293	NUM
easat-4403	114	2	edelweiss	edelweiss	PROPN
easat-4403	114	3	applied	apply	VERB
easat-4403	114	4	science	science	NOUN
easat-4403	114	5	and	and	CCONJ
easat-4403	114	6	technology	technology	NOUN
easat-4403	114	7	issn	issn	PROPN
easat-4403	114	8	:	:	PUNCT
easat-4403	114	9	2576	2576	NUM
easat-4403	114	10	-	-	SYM
easat-4403	114	11	8484	8484	NUM
easat-4403	114	12	vol	vol	NOUN
easat-4403	114	13	.	.	PROPN
easat-4403	115	1	9	9	NUM
easat-4403	115	2	,	,	PUNCT
easat-4403	115	3	no	no	INTJ
easat-4403	115	4	.	.	NOUN
easat-4403	115	5	1	1	NUM
easat-4403	115	6	:	:	SYM
easat-4403	115	7	1289	1289	NUM
easat-4403	115	8	-	-	SYM
easat-4403	115	9	1301	1301	NUM
easat-4403	115	10	,	,	PUNCT
easat-4403	115	11	2025	2025	NUM
easat-4403	115	12	doi	doi	NOUN
easat-4403	115	13	:	:	PUNCT
easat-4403	115	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	115	15	©	©	PROPN
easat-4403	115	16	2025	2025	NUM
easat-4403	115	17	by	by	ADP
easat-4403	115	18	the	the	DET
easat-4403	115	19	author	author	NOUN
easat-4403	115	20	;	;	PUNCT
easat-4403	115	21	licensee	licensee	PROPN
easat-4403	115	22	learning	learning	NOUN
easat-4403	115	23	gate	gate	NOUN
easat-4403	115	24	3	3	NUM
easat-4403	115	25	.	.	PUNCT
easat-4403	115	26	conceptual	conceptual	ADJ
easat-4403	115	27	model	model	NOUN
easat-4403	115	28	and	and	CCONJ
easat-4403	115	29	hypotheses	hypothese	VERB
easat-4403	115	30	development	development	NOUN
easat-4403	115	31	figure	figure	NOUN
easat-4403	115	32	1	1	NUM
easat-4403	115	33	.	.	PUNCT
easat-4403	115	34	conceptual	conceptual	ADJ
easat-4403	115	35	framework	framework	NOUN
easat-4403	115	36	4	4	NUM
easat-4403	115	37	.	.	PUNCT
easat-4403	116	1	variables	variable	NOUN
easat-4403	116	2	statement	statement	NOUN
easat-4403	116	3	and	and	CCONJ
easat-4403	116	4	hypotheses	hypothese	VERB
easat-4403	116	5	formulation	formulation	NOUN
easat-4403	116	6	4.1	4.1	NUM
easat-4403	116	7	.	.	PUNCT
easat-4403	117	1	superior	superior	ADJ
easat-4403	117	2	service	service	NOUN
easat-4403	117	3	delivery	delivery	NOUN
easat-4403	117	4	and	and	CCONJ
easat-4403	117	5	customer	customer	NOUN
easat-4403	117	6	loyalty	loyalty	NOUN
easat-4403	117	7	the	the	DET
easat-4403	117	8	literature	literature	NOUN
easat-4403	117	9	on	on	ADP
easat-4403	117	10	service	service	NOUN
easat-4403	117	11	quality	quality	NOUN
easat-4403	117	12	is	be	AUX
easat-4403	117	13	awash	awash	NOUN
easat-4403	117	14	with	with	ADP
easat-4403	117	15	concepts	concept	NOUN
easat-4403	117	16	of	of	ADP
easat-4403	117	17	superior	superior	ADJ
easat-4403	117	18	services	service	NOUN
easat-4403	117	19	,	,	PUNCT
easat-4403	117	20	unparalleled	unparalleled	ADJ
easat-4403	117	21	services	service	NOUN
easat-4403	117	22	,	,	PUNCT
easat-4403	117	23	etc	etc	X
easat-4403	117	24	.	.	X
easat-4403	117	25	berry	berry	VERB
easat-4403	117	26	,	,	PUNCT
easat-4403	117	27	et	et	PROPN
easat-4403	117	28	al	al	PROPN
easat-4403	117	29	.	.	PUNCT
easat-4403	118	1	[	[	X
easat-4403	118	2	35	35	NUM
easat-4403	118	3	]	]	PUNCT
easat-4403	118	4	within	within	ADP
easat-4403	118	5	the	the	DET
easat-4403	118	6	annals	annal	NOUN
easat-4403	118	7	of	of	ADP
easat-4403	118	8	marketing	marketing	NOUN
easat-4403	118	9	theory	theory	NOUN
easat-4403	118	10	,	,	PUNCT
easat-4403	118	11	especially	especially	ADV
easat-4403	118	12	in	in	ADP
easat-4403	118	13	the	the	DET
easat-4403	118	14	study	study	NOUN
easat-4403	118	15	of	of	ADP
easat-4403	118	16	brand	brand	NOUN
easat-4403	118	17	loyalty	loyalty	NOUN
easat-4403	118	18	.	.	PUNCT
easat-4403	119	1	a	a	DET
easat-4403	119	2	superior	superior	ADJ
easat-4403	119	3	service	service	NOUN
easat-4403	119	4	is	be	AUX
easat-4403	119	5	a	a	DET
easat-4403	119	6	deed	deed	NOUN
easat-4403	119	7	performed	perform	VERB
easat-4403	119	8	to	to	ADP
easat-4403	119	9	its	its	PRON
easat-4403	119	10	zenith	zenith	NOUN
easat-4403	119	11	[	[	X
easat-4403	119	12	16	16	NUM
easat-4403	119	13	]	]	PUNCT
easat-4403	119	14	not	not	PART
easat-4403	119	15	easily	easily	ADV
easat-4403	119	16	found	find	VERB
easat-4403	119	17	or	or	CCONJ
easat-4403	119	18	received	receive	VERB
easat-4403	119	19	in	in	ADP
easat-4403	119	20	or	or	CCONJ
easat-4403	119	21	among	among	ADP
easat-4403	119	22	competing	compete	VERB
easat-4403	119	23	firms	firm	NOUN
easat-4403	119	24	customers	customer	NOUN
easat-4403	119	25	.	.	PUNCT
easat-4403	120	1	the	the	DET
easat-4403	120	2	concept	concept	NOUN
easat-4403	120	3	of	of	ADP
easat-4403	120	4	superior	superior	ADJ
easat-4403	120	5	service	service	NOUN
easat-4403	120	6	delivery	delivery	NOUN
easat-4403	120	7	is	be	AUX
easat-4403	120	8	akin	akin	ADJ
easat-4403	120	9	to	to	ADP
easat-4403	120	10	high	high	ADJ
easat-4403	120	11	service	service	NOUN
easat-4403	120	12	quality	quality	NOUN
easat-4403	120	13	received	receive	VERB
easat-4403	120	14	at	at	ADP
easat-4403	120	15	consumption	consumption	NOUN
easat-4403	120	16	for	for	ADP
easat-4403	120	17	which	which	PRON
easat-4403	120	18	the	the	DET
easat-4403	120	19	consumer	consumer	NOUN
easat-4403	120	20	is	be	AUX
easat-4403	120	21	excited	excite	VERB
easat-4403	120	22	and	and	CCONJ
easat-4403	120	23	thrilled	thrill	VERB
easat-4403	120	24	.	.	PUNCT
easat-4403	121	1	when	when	SCONJ
easat-4403	121	2	telecom	telecom	PROPN
easat-4403	121	3	operating	operating	NOUN
easat-4403	121	4	firms	firm	NOUN
easat-4403	121	5	determine	determine	VERB
easat-4403	121	6	to	to	PART
easat-4403	121	7	keep	keep	VERB
easat-4403	121	8	value	value	NOUN
easat-4403	121	9	promised	promise	VERB
easat-4403	121	10	to	to	ADP
easat-4403	121	11	clients	client	NOUN
easat-4403	121	12	,	,	PUNCT
easat-4403	121	13	they	they	PRON
easat-4403	121	14	are	be	AUX
easat-4403	121	15	actually	actually	ADV
easat-4403	121	16	aiming	aim	VERB
easat-4403	121	17	to	to	PART
easat-4403	121	18	keep	keep	VERB
easat-4403	121	19	their	their	PRON
easat-4403	121	20	promised	promise	VERB
easat-4403	121	21	covenants	covenant	NOUN
easat-4403	121	22	which	which	PRON
easat-4403	121	23	for	for	ADP
easat-4403	121	24	them	they	PRON
easat-4403	121	25	is	be	AUX
easat-4403	121	26	a	a	DET
easat-4403	121	27	creed	creed	NOUN
easat-4403	122	1	[	[	X
easat-4403	122	2	10	10	NUM
easat-4403	122	3	]	]	PUNCT
easat-4403	122	4	.	.	PUNCT
easat-4403	123	1	when	when	SCONJ
easat-4403	123	2	promises	promise	NOUN
easat-4403	123	3	are	be	AUX
easat-4403	123	4	kept	keep	VERB
easat-4403	123	5	and	and	CCONJ
easat-4403	123	6	value	value	NOUN
easat-4403	123	7	yields	yield	NOUN
easat-4403	123	8	are	be	AUX
easat-4403	123	9	experienced	experience	VERB
easat-4403	123	10	or	or	CCONJ
easat-4403	123	11	gained	gain	VERB
easat-4403	123	12	by	by	ADP
easat-4403	123	13	subscribers	subscriber	NOUN
easat-4403	123	14	it	it	PRON
easat-4403	123	15	inevitable	inevitable	ADJ
easat-4403	123	16	results	result	NOUN
easat-4403	123	17	in	in	ADP
easat-4403	123	18	deep	deep	ADJ
easat-4403	123	19	level	level	NOUN
easat-4403	123	20	of	of	ADP
easat-4403	123	21	contentment	contentment	NOUN
easat-4403	123	22	of	of	ADP
easat-4403	123	23	services	service	NOUN
easat-4403	123	24	enjoyed	enjoy	VERB
easat-4403	123	25	.	.	PUNCT
easat-4403	124	1	the	the	DET
easat-4403	124	2	level	level	NOUN
easat-4403	124	3	of	of	ADP
easat-4403	124	4	commitment	commitment	NOUN
easat-4403	124	5	and	and	CCONJ
easat-4403	124	6	regard	regard	NOUN
easat-4403	124	7	for	for	ADP
easat-4403	124	8	what	what	PRON
easat-4403	124	9	has	have	AUX
easat-4403	124	10	been	be	AUX
easat-4403	124	11	enjoyed	enjoy	VERB
easat-4403	124	12	is	be	AUX
easat-4403	124	13	considered	consider	VERB
easat-4403	124	14	an	an	DET
easat-4403	124	15	esteem	esteem	NOUN
easat-4403	124	16	experience	experience	NOUN
easat-4403	124	17	such	such	ADJ
easat-4403	124	18	that	that	PRON
easat-4403	124	19	in	in	ADP
easat-4403	124	20	the	the	DET
easat-4403	124	21	mind	mind	NOUN
easat-4403	124	22	of	of	ADP
easat-4403	124	23	the	the	DET
easat-4403	124	24	customer	customer	NOUN
easat-4403	124	25	,	,	PUNCT
easat-4403	124	26	the	the	DET
easat-4403	124	27	brand	brand	NOUN
easat-4403	124	28	is	be	AUX
easat-4403	124	29	a	a	DET
easat-4403	124	30	‘	'	PUNCT
easat-4403	124	31	one	one	NUM
easat-4403	124	32	-	-	PUNCT
easat-4403	124	33	stop	stop	VERB
easat-4403	124	34	-	-	PUNCT
easat-4403	124	35	shop	shop	NOUN
easat-4403	124	36	’	'	PUNCT
easat-4403	124	37	center	center	NOUN
easat-4403	124	38	to	to	PART
easat-4403	124	39	seek	seek	VERB
easat-4403	124	40	out	out	ADP
easat-4403	124	41	for	for	ADP
easat-4403	124	42	high	high	ADJ
easat-4403	124	43	standards	standard	NOUN
easat-4403	124	44	of	of	ADP
easat-4403	124	45	service	service	NOUN
easat-4403	124	46	delivery	delivery	NOUN
easat-4403	124	47	.	.	PUNCT
easat-4403	125	1	researchers	researcher	NOUN
easat-4403	125	2	such	such	ADJ
easat-4403	125	3	as	as	ADP
easat-4403	125	4	banik	banik	NOUN
easat-4403	125	5	and	and	CCONJ
easat-4403	125	6	sinha	sinha	NOUN
easat-4403	125	7	[	[	X
easat-4403	125	8	36	36	NUM
easat-4403	125	9	]	]	PUNCT
easat-4403	125	10	found	find	VERB
easat-4403	125	11	a	a	DET
easat-4403	125	12	positive	positive	ADJ
easat-4403	125	13	association	association	NOUN
easat-4403	125	14	with	with	ADP
easat-4403	125	15	superior	superior	ADJ
easat-4403	125	16	service	service	NOUN
easat-4403	125	17	rendition	rendition	NOUN
easat-4403	125	18	and	and	CCONJ
easat-4403	125	19	customer	customer	NOUN
easat-4403	125	20	attachment	attachment	NOUN
easat-4403	125	21	to	to	ADP
easat-4403	125	22	strong	strong	ADJ
easat-4403	125	23	brand	brand	NOUN
easat-4403	125	24	.	.	PUNCT
easat-4403	126	1	attachment	attachment	NOUN
easat-4403	126	2	is	be	AUX
easat-4403	126	3	a	a	DET
easat-4403	126	4	proxy	proxy	NOUN
easat-4403	126	5	of	of	ADP
easat-4403	126	6	brand	brand	NOUN
easat-4403	126	7	loyal	loyal	ADJ
easat-4403	126	8	;	;	PUNCT
easat-4403	126	9	loyal	loyal	ADJ
easat-4403	126	10	customers	customer	NOUN
easat-4403	126	11	are	be	AUX
easat-4403	126	12	,	,	PUNCT
easat-4403	126	13	in	in	ADP
easat-4403	126	14	the	the	DET
easat-4403	126	15	words	word	NOUN
easat-4403	126	16	of	of	ADP
easat-4403	126	17	(	(	PUNCT
easat-4403	126	18	berry	berry	NOUN
easat-4403	126	19	,	,	PUNCT
easat-4403	126	20	seiders	seider	NOUN
easat-4403	126	21	,	,	PUNCT
easat-4403	126	22	&	&	CCONJ
easat-4403	126	23	grewal	grewal	PROPN
easat-4403	126	24	,	,	PUNCT
easat-4403	126	25	2002	2002	NUM
easat-4403	126	26	)	)	PUNCT
easat-4403	126	27	high	high	ADJ
easat-4403	126	28	contributors	contributor	NOUN
easat-4403	126	29	to	to	ADP
easat-4403	126	30	revenue	revenue	NOUN
easat-4403	126	31	levels	level	NOUN
easat-4403	126	32	of	of	ADP
easat-4403	126	33	firms	firm	NOUN
easat-4403	126	34	on	on	ADP
easat-4403	126	35	a	a	DET
easat-4403	126	36	consistent	consistent	ADJ
easat-4403	126	37	basis	basis	NOUN
easat-4403	126	38	.	.	PUNCT
easat-4403	127	1	ho1	ho1	NOUN
easat-4403	127	2	:	:	PUNCT
easat-4403	127	3	perceived	perceive	VERB
easat-4403	127	4	superior	superior	ADJ
easat-4403	127	5	service	service	NOUN
easat-4403	127	6	delivery	delivery	NOUN
easat-4403	127	7	have	have	VERB
easat-4403	127	8	no	no	DET
easat-4403	127	9	significant	significant	ADJ
easat-4403	127	10	influence	influence	NOUN
easat-4403	127	11	on	on	ADP
easat-4403	127	12	customer	customer	NOUN
easat-4403	127	13	loyalty	loyalty	NOUN
easat-4403	127	14	.	.	PUNCT
easat-4403	128	1	4.2	4.2	NUM
easat-4403	128	2	.	.	PUNCT
easat-4403	128	3	unforgettable	unforgettable	ADJ
easat-4403	128	4	service	service	NOUN
easat-4403	128	5	delivery	delivery	NOUN
easat-4403	128	6	and	and	CCONJ
easat-4403	128	7	customer	customer	NOUN
easat-4403	128	8	loyalty	loyalty	NOUN
easat-4403	128	9	brands	brand	NOUN
easat-4403	128	10	have	have	AUX
easat-4403	128	11	been	be	AUX
easat-4403	128	12	regarded	regard	VERB
easat-4403	128	13	in	in	ADP
easat-4403	128	14	marketing	marketing	NOUN
easat-4403	128	15	literature	literature	NOUN
easat-4403	128	16	as	as	ADP
easat-4403	128	17	insignia	insignia	NOUN
easat-4403	128	18	,	,	PUNCT
easat-4403	128	19	icons	icon	NOUN
easat-4403	128	20	and	and	CCONJ
easat-4403	128	21	unique	unique	ADJ
easat-4403	128	22	marks	mark	NOUN
easat-4403	128	23	[	[	X
easat-4403	128	24	2	2	NUM
easat-4403	128	25	]	]	PUNCT
easat-4403	128	26	etched	etch	VERB
easat-4403	128	27	or	or	CCONJ
easat-4403	128	28	burned	burn	VERB
easat-4403	128	29	in	in	ADP
easat-4403	128	30	products	product	NOUN
easat-4403	128	31	for	for	ADP
easat-4403	128	32	the	the	DET
easat-4403	128	33	purposes	purpose	NOUN
easat-4403	128	34	of	of	ADP
easat-4403	128	35	easy	easy	ADJ
easat-4403	128	36	identification	identification	NOUN
easat-4403	128	37	and	and	CCONJ
easat-4403	128	38	affiliation	affiliation	NOUN
easat-4403	128	39	.	.	PUNCT
easat-4403	129	1	the	the	DET
easat-4403	129	2	historical	historical	ADJ
easat-4403	129	3	records	record	NOUN
easat-4403	129	4	of	of	ADP
easat-4403	129	5	branding	branding	NOUN
easat-4403	129	6	signifies	signifie	NOUN
easat-4403	129	7	a	a	DET
easat-4403	129	8	‘	'	PUNCT
easat-4403	129	9	burning	burning	NOUN
easat-4403	129	10	’	'	PUNCT
easat-4403	129	11	of	of	ADP
easat-4403	129	12	images	image	NOUN
easat-4403	129	13	of	of	ADP
easat-4403	129	14	sorts	sort	NOUN
easat-4403	129	15	into	into	ADP
easat-4403	129	16	skins	skin	NOUN
easat-4403	129	17	of	of	ADP
easat-4403	129	18	animal	animal	NOUN
easat-4403	129	19	to	to	PART
easat-4403	129	20	enable	enable	VERB
easat-4403	129	21	easy	easy	ADJ
easat-4403	129	22	and	and	CCONJ
easat-4403	129	23	unforgettable	unforgettable	ADJ
easat-4403	129	24	identification	identification	NOUN
easat-4403	129	25	[	[	X
easat-4403	129	26	16	16	NUM
easat-4403	129	27	]	]	PUNCT
easat-4403	129	28	.	.	PUNCT
easat-4403	130	1	in	in	ADP
easat-4403	130	2	this	this	DET
easat-4403	130	3	context	context	NOUN
easat-4403	130	4	,	,	PUNCT
easat-4403	130	5	the	the	DET
easat-4403	130	6	psychological	psychological	ADJ
easat-4403	130	7	effects	effect	NOUN
easat-4403	130	8	of	of	ADP
easat-4403	130	9	creating	create	VERB
easat-4403	130	10	brands	brand	NOUN
easat-4403	130	11	and	and	CCONJ
easat-4403	130	12	representing	represent	VERB
easat-4403	130	13	them	they	PRON
easat-4403	130	14	with	with	ADP
easat-4403	130	15	images	image	NOUN
easat-4403	130	16	,	,	PUNCT
easat-4403	130	17	illustrations	illustration	NOUN
easat-4403	130	18	,	,	PUNCT
easat-4403	130	19	etc	etc	X
easat-4403	130	20	.	.	X
easat-4403	130	21	,	,	PUNCT
easat-4403	130	22	are	be	AUX
easat-4403	130	23	processes	process	NOUN
easat-4403	130	24	akin	akin	ADJ
easat-4403	130	25	to	to	ADP
easat-4403	130	26	‘	'	PUNCT
easat-4403	130	27	imprinting	imprint	VERB
easat-4403	130	28	’	'	PUNCT
easat-4403	130	29	unforgettable	unforgettable	ADJ
easat-4403	130	30	images	image	NOUN
easat-4403	130	31	into	into	ADP
easat-4403	130	32	the	the	DET
easat-4403	130	33	mind	mind	NOUN
easat-4403	130	34	of	of	ADP
easat-4403	130	35	the	the	DET
easat-4403	130	36	customer	customer	NOUN
easat-4403	130	37	.	.	PUNCT
easat-4403	131	1	when	when	SCONJ
easat-4403	131	2	a	a	DET
easat-4403	131	3	deed	deed	NOUN
easat-4403	131	4	is	be	AUX
easat-4403	131	5	delivered	deliver	VERB
easat-4403	131	6	in	in	ADP
easat-4403	131	7	such	such	DET
easat-4403	131	8	a	a	DET
easat-4403	131	9	psychologically	psychologically	ADV
easat-4403	131	10	unforgettable	unforgettable	ADJ
easat-4403	131	11	manner	manner	NOUN
easat-4403	131	12	as	as	SCONJ
easat-4403	131	13	to	to	PART
easat-4403	131	14	imprint	imprint	VERB
easat-4403	131	15	a	a	DET
easat-4403	131	16	footmark	footmark	NOUN
easat-4403	131	17	in	in	ADP
easat-4403	131	18	one	one	NUM
easat-4403	131	19	’s	’s	PART
easat-4403	131	20	mind	mind	NOUN
easat-4403	131	21	;	;	PUNCT
easat-4403	131	22	and	and	CCONJ
easat-4403	131	23	that	that	SCONJ
easat-4403	131	24	footmark	footmark	NOUN
easat-4403	131	25	has	have	AUX
easat-4403	131	26	become	become	VERB
easat-4403	131	27	a	a	DET
easat-4403	131	28	source	source	NOUN
easat-4403	131	29	of	of	ADP
easat-4403	131	30	consistent	consistent	ADJ
easat-4403	131	31	attraction	attraction	NOUN
easat-4403	131	32	–	–	PUNCT
easat-4403	131	33	in	in	ADP
easat-4403	131	34	this	this	DET
easat-4403	131	35	wise	wise	ADJ
easat-4403	131	36	,	,	PUNCT
easat-4403	131	37	a	a	DET
easat-4403	131	38	memorable	memorable	ADJ
easat-4403	131	39	carbon	carbon	NOUN
easat-4403	131	40	imprint	imprint	NOUN
easat-4403	131	41	–	–	PUNCT
easat-4403	131	42	then	then	ADV
easat-4403	131	43	that	that	DET
easat-4403	131	44	service	service	NOUN
easat-4403	131	45	can	can	AUX
easat-4403	131	46	be	be	AUX
easat-4403	131	47	termed	term	VERB
easat-4403	131	48	unforgettable	unforgettable	ADJ
easat-4403	131	49	.	.	PUNCT
easat-4403	132	1	the	the	DET
easat-4403	132	2	magnate	magnate	NOUN
easat-4403	132	3	that	that	PRON
easat-4403	132	4	draws	draw	VERB
easat-4403	132	5	the	the	DET
easat-4403	132	6	customer	customer	NOUN
easat-4403	132	7	to	to	PART
easat-4403	132	8	want	want	VERB
easat-4403	132	9	to	to	PART
easat-4403	132	10	relish	relish	VERB
easat-4403	132	11	and	and	CCONJ
easat-4403	132	12	revisit	revisit	VERB
easat-4403	132	13	the	the	DET
easat-4403	132	14	place	place	NOUN
easat-4403	132	15	of	of	ADP
easat-4403	132	16	that	that	DET
easat-4403	132	17	experience	experience	NOUN
easat-4403	132	18	can	can	AUX
easat-4403	132	19	be	be	AUX
easat-4403	132	20	a	a	DET
easat-4403	132	21	subject	subject	NOUN
easat-4403	132	22	of	of	ADP
easat-4403	132	23	interest	interest	NOUN
easat-4403	132	24	both	both	CCONJ
easat-4403	132	25	to	to	ADP
easat-4403	132	26	the	the	DET
easat-4403	132	27	customer	customer	NOUN
easat-4403	132	28	and	and	CCONJ
easat-4403	132	29	indeed	indeed	ADV
easat-4403	132	30	the	the	DET
easat-4403	132	31	firm	firm	NOUN
easat-4403	132	32	.	.	PUNCT
easat-4403	133	1	telecom	telecom	PROPN
easat-4403	133	2	service	service	NOUN
easat-4403	133	3	providers	provider	NOUN
easat-4403	133	4	want	want	VERB
easat-4403	133	5	to	to	PART
easat-4403	133	6	make	make	VERB
easat-4403	133	7	the	the	DET
easat-4403	133	8	customer	customer	NOUN
easat-4403	133	9	‘	'	PUNCT
easat-4403	133	10	remember	remember	VERB
easat-4403	133	11	’	'	PUNCT
easat-4403	133	12	their	their	PRON
easat-4403	133	13	brands	brand	NOUN
easat-4403	133	14	hence	hence	ADV
easat-4403	133	15	,	,	PUNCT
easat-4403	133	16	mtn	mtn	PROPN
easat-4403	133	17	would	would	AUX
easat-4403	133	18	say	say	VERB
easat-4403	133	19	in	in	ADP
easat-4403	133	20	the	the	DET
easat-4403	133	21	adverts	advert	NOUN
easat-4403	133	22	…	…	PUNCT
easat-4403	133	23	”ye’llo	”ye’llo	NOUN
easat-4403	133	24	everywhere	everywhere	ADV
easat-4403	133	25	you	you	PRON
easat-4403	133	26	go	go	VERB
easat-4403	133	27	”	"	PUNCT
easat-4403	133	28	…	…	PUNCT
easat-4403	133	29	marketing	marketing	NOUN
easat-4403	133	30	psychologists	psychologist	NOUN
easat-4403	133	31	and	and	CCONJ
easat-4403	133	32	researchers	researcher	NOUN
easat-4403	133	33	relate	relate	VERB
easat-4403	133	34	the	the	DET
easat-4403	133	35	customers	customer	NOUN
easat-4403	133	36	’	’	PART
easat-4403	133	37	capacity	capacity	NOUN
easat-4403	133	38	to	to	PART
easat-4403	133	39	remember	remember	VERB
easat-4403	133	40	such	such	ADJ
easat-4403	133	41	mental	mental	ADJ
easat-4403	133	42	images	image	NOUN
easat-4403	133	43	and	and	CCONJ
easat-4403	133	44	pathways	pathway	NOUN
easat-4403	133	45	or	or	CCONJ
easat-4403	133	46	1294	1294	NUM
easat-4403	133	47	edelweiss	edelweiss	PROPN
easat-4403	133	48	applied	apply	VERB
easat-4403	133	49	science	science	NOUN
easat-4403	133	50	and	and	CCONJ
easat-4403	133	51	technology	technology	NOUN
easat-4403	133	52	issn	issn	PROPN
easat-4403	133	53	:	:	PUNCT
easat-4403	133	54	2576	2576	NUM
easat-4403	133	55	-	-	SYM
easat-4403	133	56	8484	8484	NUM
easat-4403	133	57	vol	vol	NOUN
easat-4403	133	58	.	.	PROPN
easat-4403	134	1	9	9	NUM
easat-4403	134	2	,	,	PUNCT
easat-4403	134	3	no	no	INTJ
easat-4403	134	4	.	.	NOUN
easat-4403	134	5	1	1	NUM
easat-4403	134	6	:	:	SYM
easat-4403	134	7	1289	1289	NUM
easat-4403	134	8	-	-	SYM
easat-4403	134	9	1301	1301	NUM
easat-4403	134	10	,	,	PUNCT
easat-4403	134	11	2025	2025	NUM
easat-4403	134	12	doi	doi	NOUN
easat-4403	134	13	:	:	PUNCT
easat-4403	134	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	134	15	©	©	PROPN
easat-4403	134	16	2025	2025	NUM
easat-4403	134	17	by	by	ADP
easat-4403	134	18	the	the	DET
easat-4403	134	19	author	author	NOUN
easat-4403	134	20	;	;	PUNCT
easat-4403	134	21	licensee	licensee	PROPN
easat-4403	134	22	learning	learn	VERB
easat-4403	134	23	gate	gate	PROPN
easat-4403	134	24	footprint	footprint	NOUN
easat-4403	134	25	to	to	ADP
easat-4403	134	26	the	the	DET
easat-4403	134	27	‘	'	PUNCT
easat-4403	134	28	sensitivity	sensitivity	NOUN
easat-4403	134	29	power	power	NOUN
easat-4403	134	30	’	'	PUNCT
easat-4403	135	1	[	[	X
easat-4403	135	2	3	3	X
easat-4403	135	3	]	]	PUNCT
easat-4403	135	4	to	to	ADP
easat-4403	135	5	the	the	DET
easat-4403	135	6	strength	strength	NOUN
easat-4403	135	7	of	of	ADP
easat-4403	135	8	how	how	SCONJ
easat-4403	135	9	strong	strong	ADJ
easat-4403	135	10	the	the	DET
easat-4403	135	11	experience	experience	NOUN
easat-4403	135	12	was	be	AUX
easat-4403	135	13	made	make	VERB
easat-4403	135	14	.	.	PUNCT
easat-4403	136	1	high	high	ADJ
easat-4403	136	2	sensitivity	sensitivity	NOUN
easat-4403	136	3	have	have	VERB
easat-4403	136	4	a	a	DET
easat-4403	136	5	strong	strong	ADJ
easat-4403	136	6	relationship	relationship	NOUN
easat-4403	136	7	with	with	ADP
easat-4403	136	8	capacity	capacity	NOUN
easat-4403	136	9	of	of	ADP
easat-4403	136	10	customers	customer	NOUN
easat-4403	136	11	and	and	CCONJ
easat-4403	136	12	individuals	individual	NOUN
easat-4403	136	13	to	to	PART
easat-4403	136	14	remember	remember	VERB
easat-4403	136	15	and	and	CCONJ
easat-4403	136	16	this	this	PRON
easat-4403	136	17	has	have	VERB
easat-4403	136	18	a	a	DET
easat-4403	136	19	correlation	correlation	NOUN
easat-4403	136	20	with	with	ADP
easat-4403	136	21	the	the	DET
easat-4403	136	22	need	need	NOUN
easat-4403	136	23	to	to	PART
easat-4403	136	24	want	want	VERB
easat-4403	136	25	to	to	PART
easat-4403	136	26	repeat	repeat	VERB
easat-4403	136	27	the	the	DET
easat-4403	136	28	experience	experience	NOUN
easat-4403	136	29	[	[	X
easat-4403	136	30	36	36	NUM
easat-4403	136	31	]	]	PUNCT
easat-4403	136	32	and	and	CCONJ
easat-4403	136	33	engage	engage	VERB
easat-4403	136	34	in	in	ADP
easat-4403	136	35	repeat	repeat	NOUN
easat-4403	136	36	purchase	purchase	NOUN
easat-4403	136	37	which	which	PRON
easat-4403	136	38	is	be	AUX
easat-4403	136	39	a	a	DET
easat-4403	136	40	proxy	proxy	NOUN
easat-4403	136	41	of	of	ADP
easat-4403	136	42	customer	customer	NOUN
easat-4403	136	43	loyalty	loyalty	NOUN
easat-4403	136	44	.	.	PUNCT
easat-4403	137	1	ho2	ho2	NOUN
easat-4403	137	2	:	:	PUNCT
easat-4403	137	3	perceived	perceive	VERB
easat-4403	137	4	unforgettable	unforgettable	ADJ
easat-4403	137	5	service	service	NOUN
easat-4403	137	6	delivery	delivery	NOUN
easat-4403	137	7	have	have	VERB
easat-4403	137	8	no	no	DET
easat-4403	137	9	significant	significant	ADJ
easat-4403	137	10	influence	influence	NOUN
easat-4403	137	11	on	on	ADP
easat-4403	137	12	customer	customer	NOUN
easat-4403	137	13	loyalty	loyalty	NOUN
easat-4403	137	14	.	.	PUNCT
easat-4403	138	1	4.3	4.3	NUM
easat-4403	138	2	.	.	PUNCT
easat-4403	138	3	excellent	excellent	ADJ
easat-4403	138	4	service	service	NOUN
easat-4403	138	5	experience	experience	NOUN
easat-4403	138	6	and	and	CCONJ
easat-4403	138	7	customer	customer	NOUN
easat-4403	138	8	loyalty	loyalty	NOUN
easat-4403	138	9	excellent	excellent	ADJ
easat-4403	138	10	services	service	NOUN
easat-4403	138	11	are	be	AUX
easat-4403	138	12	akin	akin	ADJ
easat-4403	138	13	to	to	ADP
easat-4403	138	14	or	or	CCONJ
easat-4403	138	15	synonymous	synonymous	ADJ
easat-4403	138	16	with	with	ADP
easat-4403	138	17	high	high	ADJ
easat-4403	138	18	quality	quality	NOUN
easat-4403	138	19	service	service	NOUN
easat-4403	138	20	delivery	delivery	NOUN
easat-4403	138	21	.	.	PUNCT
easat-4403	139	1	to	to	PART
easat-4403	139	2	experience	experience	VERB
easat-4403	139	3	high	high	ADJ
easat-4403	139	4	quality	quality	NOUN
easat-4403	139	5	service	service	NOUN
easat-4403	139	6	delivery	delivery	NOUN
easat-4403	139	7	is	be	AUX
easat-4403	139	8	to	to	PART
easat-4403	139	9	be	be	AUX
easat-4403	139	10	served	serve	VERB
easat-4403	139	11	right	right	ADV
easat-4403	139	12	,	,	PUNCT
easat-4403	139	13	to	to	PART
easat-4403	139	14	be	be	AUX
easat-4403	139	15	fulfilled	fulfil	VERB
easat-4403	139	16	in	in	ADP
easat-4403	139	17	the	the	DET
easat-4403	139	18	way	way	NOUN
easat-4403	139	19	and	and	CCONJ
easat-4403	139	20	manner	manner	NOUN
easat-4403	139	21	you	you	PRON
easat-4403	139	22	were	be	AUX
easat-4403	139	23	attended	attend	VERB
easat-4403	139	24	to	to	ADP
easat-4403	139	25	and	and	CCONJ
easat-4403	139	26	to	to	PART
easat-4403	139	27	be	be	AUX
easat-4403	139	28	satisfied	satisfied	ADJ
easat-4403	139	29	that	that	SCONJ
easat-4403	139	30	service	service	NOUN
easat-4403	139	31	personnel	personnel	NOUN
easat-4403	139	32	met	meet	VERB
easat-4403	139	33	or	or	CCONJ
easat-4403	139	34	even	even	ADV
easat-4403	139	35	surpassed	surpass	VERB
easat-4403	139	36	[	[	X
easat-4403	139	37	10	10	NUM
easat-4403	139	38	]	]	X
easat-4403	139	39	your	your	PRON
easat-4403	139	40	need	need	NOUN
easat-4403	139	41	expectations	expectation	NOUN
easat-4403	139	42	.	.	PUNCT
easat-4403	140	1	the	the	DET
easat-4403	140	2	experience	experience	NOUN
easat-4403	140	3	of	of	ADP
easat-4403	140	4	high	high	ADJ
easat-4403	140	5	value	value	NOUN
easat-4403	140	6	yield	yield	NOUN
easat-4403	140	7	at	at	ADP
easat-4403	140	8	being	be	AUX
easat-4403	140	9	served	serve	VERB
easat-4403	140	10	easily	easily	ADV
easat-4403	140	11	makes	make	VERB
easat-4403	140	12	one	one	PRON
easat-4403	140	13	a	a	DET
easat-4403	140	14	part	part	NOUN
easat-4403	140	15	of	of	ADP
easat-4403	140	16	the	the	DET
easat-4403	140	17	market	market	NOUN
easat-4403	140	18	segment	segment	NOUN
easat-4403	140	19	being	be	AUX
easat-4403	140	20	served	serve	VERB
easat-4403	140	21	;	;	PUNCT
easat-4403	140	22	it	it	PRON
easat-4403	140	23	mean	mean	VERB
easat-4403	140	24	adequate	adequate	ADJ
easat-4403	140	25	attention	attention	NOUN
easat-4403	140	26	,	,	PUNCT
easat-4403	140	27	responsive	responsive	ADJ
easat-4403	140	28	care	care	NOUN
easat-4403	140	29	were	be	AUX
easat-4403	140	30	furnished	furnish	VERB
easat-4403	140	31	at	at	ADP
easat-4403	140	32	point	point	NOUN
easat-4403	140	33	of	of	ADP
easat-4403	140	34	purchase	purchase	NOUN
easat-4403	140	35	[	[	X
easat-4403	140	36	16	16	NUM
easat-4403	140	37	]	]	PUNCT
easat-4403	140	38	.	.	PUNCT
easat-4403	141	1	excellence	excellence	NOUN
easat-4403	141	2	service	service	NOUN
easat-4403	141	3	experience	experience	NOUN
easat-4403	141	4	also	also	ADV
easat-4403	141	5	connotes	connote	VERB
easat-4403	141	6	that	that	SCONJ
easat-4403	141	7	access	access	NOUN
easat-4403	141	8	to	to	ADP
easat-4403	141	9	where	where	SCONJ
easat-4403	141	10	you	you	PRON
easat-4403	141	11	are	be	AUX
easat-4403	141	12	seated	seat	VERB
easat-4403	141	13	/	/	SYM
easat-4403	141	14	standing	standing	NOUN
easat-4403	141	15	was	be	AUX
easat-4403	141	16	good	good	ADJ
easat-4403	141	17	,	,	PUNCT
easat-4403	141	18	it	it	PRON
easat-4403	141	19	means	mean	VERB
easat-4403	141	20	reliable	reliable	ADJ
easat-4403	141	21	persons	person	NOUN
easat-4403	141	22	attended	attend	VERB
easat-4403	141	23	to	to	ADP
easat-4403	141	24	you	you	PRON
easat-4403	141	25	needs	need	VERB
easat-4403	141	26	/	/	SYM
easat-4403	141	27	wants	want	VERB
easat-4403	141	28	and	and	CCONJ
easat-4403	141	29	competence	competence	NOUN
easat-4403	141	30	was	be	AUX
easat-4403	141	31	exhibited	exhibit	VERB
easat-4403	141	32	within	within	ADP
easat-4403	141	33	a	a	DET
easat-4403	141	34	secured	secure	VERB
easat-4403	141	35	environment	environment	NOUN
easat-4403	141	36	.	.	PUNCT
easat-4403	142	1	as	as	SCONJ
easat-4403	142	2	ekakitie	ekakitie	NOUN
easat-4403	142	3	-	-	PUNCT
easat-4403	142	4	emonena	emonena	NOUN
easat-4403	142	5	[	[	X
easat-4403	142	6	1	1	NUM
easat-4403	142	7	]	]	PUNCT
easat-4403	142	8	had	have	AUX
easat-4403	142	9	opined	opine	VERB
easat-4403	142	10	,	,	PUNCT
easat-4403	142	11	customer	customer	NOUN
easat-4403	142	12	loyalty	loyalty	NOUN
easat-4403	142	13	does	do	AUX
easat-4403	142	14	not	not	PART
easat-4403	142	15	come	come	VERB
easat-4403	142	16	cheap	cheap	ADJ
easat-4403	142	17	.	.	PUNCT
easat-4403	143	1	it	it	PRON
easat-4403	143	2	comes	come	VERB
easat-4403	143	3	at	at	ADP
easat-4403	143	4	the	the	DET
easat-4403	143	5	expense	expense	NOUN
easat-4403	143	6	of	of	ADP
easat-4403	143	7	a	a	DET
easat-4403	143	8	well	well	ADV
easat-4403	143	9	-	-	PUNCT
easat-4403	143	10	planned	plan	VERB
easat-4403	143	11	and	and	CCONJ
easat-4403	143	12	funded	fund	VERB
easat-4403	143	13	program	program	NOUN
easat-4403	143	14	of	of	ADP
easat-4403	143	15	customer	customer	NOUN
easat-4403	143	16	relationship	relationship	NOUN
easat-4403	143	17	marketing	marketing	NOUN
easat-4403	143	18	.	.	PUNCT
easat-4403	144	1	it	it	PRON
easat-4403	144	2	also	also	ADV
easat-4403	144	3	involves	involve	VERB
easat-4403	144	4	good	good	ADJ
easat-4403	144	5	public	public	ADJ
easat-4403	144	6	relations	relation	NOUN
easat-4403	144	7	practices	practice	NOUN
easat-4403	144	8	with	with	ADP
easat-4403	144	9	stake	stake	NOUN
easat-4403	144	10	holders	holder	NOUN
easat-4403	144	11	with	with	ADP
easat-4403	144	12	the	the	DET
easat-4403	144	13	use	use	NOUN
easat-4403	144	14	of	of	ADP
easat-4403	144	15	reliable	reliable	ADJ
easat-4403	144	16	and	and	CCONJ
easat-4403	144	17	dependable	dependable	ADJ
easat-4403	144	18	technology	technology	NOUN
easat-4403	144	19	:	:	PUNCT
easat-4403	144	20	such	such	ADJ
easat-4403	144	21	as	as	ADP
easat-4403	144	22	payment	payment	NOUN
easat-4403	144	23	system	system	NOUN
easat-4403	144	24	,	,	PUNCT
easat-4403	144	25	digital	digital	ADJ
easat-4403	144	26	driven	drive	VERB
easat-4403	144	27	complaint	complaint	NOUN
easat-4403	144	28	system	system	NOUN
easat-4403	144	29	,	,	PUNCT
easat-4403	144	30	etc	etc	X
easat-4403	144	31	.	.	X
easat-4403	144	32	,	,	PUNCT
easat-4403	144	33	were	be	AUX
easat-4403	144	34	used	use	VERB
easat-4403	144	35	in	in	ADP
easat-4403	144	36	serving	serve	VERB
easat-4403	144	37	and	and	CCONJ
easat-4403	144	38	communicating	communicate	VERB
easat-4403	144	39	values	value	NOUN
easat-4403	144	40	,	,	PUNCT
easat-4403	144	41	assurances	assurance	NOUN
easat-4403	144	42	to	to	ADP
easat-4403	144	43	the	the	DET
easat-4403	144	44	customer	customer	NOUN
easat-4403	144	45	such	such	ADJ
easat-4403	144	46	that	that	SCONJ
easat-4403	144	47	the	the	DET
easat-4403	144	48	customer	customer	NOUN
easat-4403	144	49	is	be	AUX
easat-4403	144	50	not	not	PART
easat-4403	144	51	only	only	ADV
easat-4403	144	52	satisfied	satisfied	ADJ
easat-4403	144	53	but	but	CCONJ
easat-4403	144	54	thrilled	thrill	VERB
easat-4403	144	55	and	and	CCONJ
easat-4403	144	56	received	receive	VERB
easat-4403	144	57	more	more	ADJ
easat-4403	144	58	than	than	SCONJ
easat-4403	144	59	expected	expect	VERB
easat-4403	144	60	in	in	ADP
easat-4403	144	61	value	value	NOUN
easat-4403	144	62	and	and	CCONJ
easat-4403	144	63	satisfaction	satisfaction	NOUN
easat-4403	144	64	.	.	PUNCT
easat-4403	145	1	researchers	researcher	NOUN
easat-4403	145	2	in	in	ADP
easat-4403	145	3	the	the	DET
easat-4403	145	4	field	field	NOUN
easat-4403	145	5	of	of	ADP
easat-4403	145	6	servqual	servqual	ADJ
easat-4403	145	7	metrics	metric	NOUN
easat-4403	145	8	[	[	X
easat-4403	145	9	18	18	NUM
easat-4403	145	10	,	,	PUNCT
easat-4403	145	11	35	35	NUM
easat-4403	145	12	,	,	PUNCT
easat-4403	145	13	37	37	NUM
easat-4403	145	14	]	]	PUNCT
easat-4403	145	15	all	all	PRON
easat-4403	145	16	affirm	affirm	NOUN
easat-4403	145	17	that	that	SCONJ
easat-4403	145	18	customers	customer	NOUN
easat-4403	145	19	who	who	PRON
easat-4403	145	20	received	receive	VERB
easat-4403	145	21	excellent	excellent	ADJ
easat-4403	145	22	services	service	NOUN
easat-4403	145	23	are	be	AUX
easat-4403	145	24	often	often	ADV
easat-4403	145	25	satisfied	satisfied	ADJ
easat-4403	145	26	customers	customer	NOUN
easat-4403	145	27	and	and	CCONJ
easat-4403	145	28	they	they	PRON
easat-4403	145	29	have	have	VERB
easat-4403	145	30	a	a	DET
easat-4403	145	31	high	high	ADJ
easat-4403	145	32	propensity	propensity	NOUN
easat-4403	145	33	to	to	PART
easat-4403	145	34	be	be	AUX
easat-4403	145	35	loyal	loyal	ADJ
easat-4403	145	36	.	.	PUNCT
easat-4403	146	1	jobber	jobber	NOUN
easat-4403	147	1	[	[	X
easat-4403	147	2	16	16	NUM
easat-4403	147	3	]	]	PUNCT
easat-4403	147	4	opines	opine	VERB
easat-4403	147	5	that	that	SCONJ
easat-4403	147	6	when	when	SCONJ
easat-4403	147	7	customers	customer	NOUN
easat-4403	147	8	are	be	AUX
easat-4403	147	9	trapped	trap	VERB
easat-4403	147	10	in	in	ADP
easat-4403	147	11	the	the	DET
easat-4403	147	12	loyalty	loyalty	NOUN
easat-4403	147	13	bracket	bracket	NOUN
easat-4403	147	14	they	they	PRON
easat-4403	147	15	are	be	AUX
easat-4403	147	16	highly	highly	ADV
easat-4403	147	17	likely	likely	ADJ
easat-4403	147	18	to	to	PART
easat-4403	147	19	stay	stay	VERB
easat-4403	147	20	with	with	ADP
easat-4403	147	21	the	the	DET
easat-4403	147	22	brand	brand	NOUN
easat-4403	147	23	.	.	PUNCT
easat-4403	148	1	in	in	ADP
easat-4403	148	2	nigeria	nigeria	PROPN
easat-4403	148	3	,	,	PUNCT
easat-4403	148	4	many	many	ADJ
easat-4403	148	5	users	user	NOUN
easat-4403	148	6	of	of	ADP
easat-4403	148	7	the	the	DET
easat-4403	148	8	telecom	telecom	PROPN
easat-4403	148	9	brand	brand	PROPN
easat-4403	148	10	mtn	mtn	PROPN
easat-4403	148	11	have	have	AUX
easat-4403	148	12	been	be	AUX
easat-4403	148	13	observed	observe	VERB
easat-4403	148	14	to	to	PART
easat-4403	148	15	have	have	AUX
easat-4403	148	16	stayed	stay	VERB
easat-4403	148	17	with	with	ADP
easat-4403	148	18	the	the	DET
easat-4403	148	19	brand	brand	NOUN
easat-4403	148	20	since	since	SCONJ
easat-4403	148	21	year	year	NOUN
easat-4403	148	22	2000	2000	NUM
easat-4403	148	23	when	when	SCONJ
easat-4403	148	24	the	the	DET
easat-4403	148	25	federation	federation	PROPN
easat-4403	148	26	of	of	ADP
easat-4403	148	27	nigeria	nigeria	PROPN
easat-4403	148	28	,	,	PUNCT
easat-4403	148	29	under	under	ADP
easat-4403	148	30	president	president	PROPN
easat-4403	148	31	obasanjo	obasanjo	PROPN
easat-4403	148	32	(	(	PUNCT
easat-4403	148	33	1999	1999	NUM
easat-4403	148	34	-2007	-2007	NOUN
easat-4403	148	35	)	)	PUNCT
easat-4403	148	36	deregulated	deregulate	VERB
easat-4403	148	37	the	the	DET
easat-4403	148	38	telecom	telecom	NOUN
easat-4403	148	39	sector	sector	NOUN
easat-4403	148	40	to	to	PART
easat-4403	148	41	allow	allow	VERB
easat-4403	148	42	rural	rural	ADJ
easat-4403	148	43	and	and	CCONJ
easat-4403	148	44	mobile	mobile	ADJ
easat-4403	148	45	telephony	telephony	NOUN
easat-4403	148	46	to	to	PART
easat-4403	148	47	operate	operate	VERB
easat-4403	148	48	in	in	ADP
easat-4403	148	49	the	the	DET
easat-4403	148	50	country	country	NOUN
easat-4403	148	51	.	.	PUNCT
easat-4403	149	1	mtn	mtn	PROPN
easat-4403	149	2	’s	’s	PART
easat-4403	149	3	continued	continue	VERB
easat-4403	149	4	stay	stay	NOUN
easat-4403	149	5	in	in	ADP
easat-4403	149	6	nigeria	nigeria	PROPN
easat-4403	149	7	despite	despite	SCONJ
easat-4403	149	8	high	high	ADJ
easat-4403	149	9	cost	cost	NOUN
easat-4403	149	10	of	of	ADP
easat-4403	149	11	operation	operation	NOUN
easat-4403	149	12	is	be	AUX
easat-4403	149	13	a	a	DET
easat-4403	149	14	testament	testament	NOUN
easat-4403	149	15	to	to	ADP
easat-4403	149	16	its	its	PRON
easat-4403	149	17	delivery	delivery	NOUN
easat-4403	149	18	of	of	ADP
easat-4403	149	19	value	value	NOUN
easat-4403	149	20	-	-	PUNCT
easat-4403	149	21	experience	experience	NOUN
easat-4403	149	22	at	at	ADP
easat-4403	149	23	its	its	PRON
easat-4403	149	24	service	service	NOUN
easat-4403	149	25	points	point	NOUN
easat-4403	149	26	,	,	PUNCT
easat-4403	149	27	all	all	DET
easat-4403	149	28	things	thing	NOUN
easat-4403	149	29	considered	consider	VERB
easat-4403	149	30	.	.	PUNCT
easat-4403	150	1	ho3	ho3	NOUN
easat-4403	150	2	:	:	PUNCT
easat-4403	150	3	perceived	perceive	VERB
easat-4403	150	4	excellent	excellent	ADJ
easat-4403	150	5	service	service	NOUN
easat-4403	150	6	experience	experience	NOUN
easat-4403	150	7	have	have	VERB
easat-4403	150	8	no	no	DET
easat-4403	150	9	significant	significant	ADJ
easat-4403	150	10	influence	influence	NOUN
easat-4403	150	11	on	on	ADP
easat-4403	150	12	customer	customer	NOUN
easat-4403	150	13	loyalty	loyalty	NOUN
easat-4403	150	14	.	.	PUNCT
easat-4403	151	1	4.4	4.4	NUM
easat-4403	151	2	.	.	PUNCT
easat-4403	152	1	good	good	ADJ
easat-4403	152	2	feeling	feeling	NOUN
easat-4403	152	3	and	and	CCONJ
easat-4403	152	4	customer	customer	NOUN
easat-4403	152	5	loyalty	loyalty	NOUN
easat-4403	152	6	to	to	PART
easat-4403	152	7	feel	feel	VERB
easat-4403	152	8	good	good	ADJ
easat-4403	152	9	is	be	AUX
easat-4403	152	10	a	a	DET
easat-4403	152	11	sentiment	sentiment	NOUN
easat-4403	152	12	that	that	PRON
easat-4403	152	13	is	be	AUX
easat-4403	152	14	associated	associate	VERB
easat-4403	152	15	with	with	ADP
easat-4403	152	16	customer	customer	NOUN
easat-4403	152	17	satisfaction	satisfaction	NOUN
easat-4403	152	18	–	–	PUNCT
easat-4403	152	19	feeling	feel	VERB
easat-4403	152	20	good	good	ADJ
easat-4403	152	21	is	be	AUX
easat-4403	152	22	a	a	DET
easat-4403	152	23	stimulus	stimulus	ADJ
easat-4403	152	24	response	response	NOUN
easat-4403	152	25	from	from	ADP
easat-4403	152	26	perceived	perceive	VERB
easat-4403	152	27	exquisite	exquisite	ADJ
easat-4403	152	28	services	service	NOUN
easat-4403	152	29	delivered	deliver	VERB
easat-4403	152	30	and	and	CCONJ
easat-4403	152	31	consumption	consumption	NOUN
easat-4403	152	32	experience	experience	NOUN
easat-4403	152	33	which	which	PRON
easat-4403	152	34	the	the	DET
easat-4403	152	35	customer	customer	NOUN
easat-4403	152	36	is	be	AUX
easat-4403	152	37	ever	ever	ADV
easat-4403	152	38	willing	willing	ADJ
easat-4403	152	39	to	to	PART
easat-4403	152	40	pay	pay	VERB
easat-4403	152	41	for	for	ADP
easat-4403	152	42	in	in	ADP
easat-4403	152	43	exchange	exchange	NOUN
easat-4403	152	44	.	.	PUNCT
easat-4403	153	1	this	this	DET
easat-4403	153	2	same	same	ADJ
easat-4403	153	3	feel	feel	VERB
easat-4403	153	4	good	good	ADJ
easat-4403	153	5	response	response	NOUN
easat-4403	153	6	fuels	fuel	VERB
easat-4403	153	7	the	the	DET
easat-4403	153	8	action	action	NOUN
easat-4403	153	9	to	to	PART
easat-4403	153	10	engage	engage	VERB
easat-4403	153	11	in	in	ADP
easat-4403	153	12	repeat	repeat	NOUN
easat-4403	153	13	purchase	purchase	NOUN
easat-4403	153	14	over	over	ADP
easat-4403	153	15	time	time	NOUN
easat-4403	153	16	.	.	PUNCT
easat-4403	154	1	when	when	SCONJ
easat-4403	154	2	customers	customer	NOUN
easat-4403	154	3	feel	feel	VERB
easat-4403	154	4	good	good	ADJ
easat-4403	154	5	they	they	PRON
easat-4403	154	6	are	be	AUX
easat-4403	154	7	delighted	delighted	ADJ
easat-4403	154	8	and	and	CCONJ
easat-4403	154	9	excited	excited	ADJ
easat-4403	154	10	about	about	ADP
easat-4403	154	11	what	what	PRON
easat-4403	154	12	they	they	PRON
easat-4403	154	13	are	be	AUX
easat-4403	154	14	have	have	AUX
easat-4403	154	15	just	just	ADV
easat-4403	154	16	received	receive	VERB
easat-4403	154	17	and	and	CCONJ
easat-4403	154	18	are	be	AUX
easat-4403	154	19	in	in	ADP
easat-4403	154	20	no	no	DET
easat-4403	154	21	doubt	doubt	ADV
easat-4403	154	22	content	content	NOUN
easat-4403	154	23	with	with	ADP
easat-4403	154	24	the	the	DET
easat-4403	154	25	experience	experience	NOUN
easat-4403	154	26	and	and	CCONJ
easat-4403	154	27	would	would	AUX
easat-4403	154	28	want	want	VERB
easat-4403	154	29	to	to	PART
easat-4403	154	30	associate	associate	VERB
easat-4403	154	31	positively	positively	ADV
easat-4403	154	32	with	with	ADP
easat-4403	154	33	that	that	DET
easat-4403	154	34	experience	experience	NOUN
easat-4403	154	35	for	for	ADP
easat-4403	154	36	as	as	ADV
easat-4403	154	37	long	long	ADV
easat-4403	154	38	as	as	SCONJ
easat-4403	154	39	is	be	AUX
easat-4403	154	40	practicable	practicable	ADJ
easat-4403	154	41	,	,	PUNCT
easat-4403	154	42	all	all	DET
easat-4403	154	43	things	thing	NOUN
easat-4403	154	44	being	be	AUX
easat-4403	154	45	equal	equal	ADJ
easat-4403	154	46	[	[	X
easat-4403	154	47	18	18	NUM
easat-4403	154	48	]	]	PUNCT
easat-4403	154	49	.	.	PUNCT
easat-4403	155	1	the	the	DET
easat-4403	155	2	point	point	NOUN
easat-4403	155	3	of	of	ADP
easat-4403	155	4	intersection	intersection	NOUN
easat-4403	155	5	between	between	ADP
easat-4403	155	6	the	the	DET
easat-4403	155	7	service	service	NOUN
easat-4403	155	8	delivered	deliver	VERB
easat-4403	155	9	and	and	CCONJ
easat-4403	155	10	the	the	DET
easat-4403	155	11	contentment	contentment	NOUN
easat-4403	155	12	of	of	ADP
easat-4403	155	13	consumers	consumer	NOUN
easat-4403	155	14	is	be	AUX
easat-4403	155	15	the	the	DET
easat-4403	155	16	region	region	NOUN
easat-4403	155	17	of	of	ADP
easat-4403	155	18	‘	'	PUNCT
easat-4403	155	19	feel	feel	VERB
easat-4403	155	20	good	good	ADJ
easat-4403	155	21	’	'	PUNCT
easat-4403	155	22	which	which	PRON
easat-4403	155	23	the	the	DET
easat-4403	155	24	recipient	recipient	NOUN
easat-4403	155	25	would	would	AUX
easat-4403	155	26	be	be	AUX
easat-4403	155	27	delighted	delighted	ADJ
easat-4403	155	28	to	to	PART
easat-4403	155	29	seek	seek	VERB
easat-4403	155	30	continuous	continuous	ADJ
easat-4403	155	31	reception	reception	NOUN
easat-4403	155	32	of	of	ADP
easat-4403	155	33	that	that	DET
easat-4403	155	34	level	level	NOUN
easat-4403	155	35	of	of	ADP
easat-4403	155	36	quality	quality	NOUN
easat-4403	155	37	service	service	NOUN
easat-4403	155	38	delivery	delivery	NOUN
easat-4403	155	39	.	.	PUNCT
easat-4403	156	1	kotler	kotler	PROPN
easat-4403	156	2	,	,	PUNCT
easat-4403	156	3	et	et	PROPN
easat-4403	156	4	al	al	PROPN
easat-4403	156	5	.	.	PUNCT
easat-4403	157	1	[	[	X
easat-4403	157	2	2	2	X
easat-4403	157	3	]	]	X
easat-4403	157	4	citing	cite	VERB
easat-4403	157	5	ll	ll	AUX
easat-4403	157	6	.	.	PUNCT
easat-4403	158	1	bean	bean	PROPN
easat-4403	158	2	’s	’s	PART
easat-4403	158	3	ceo	ceo	PROPN
easat-4403	158	4	,	,	PUNCT
easat-4403	158	5	a	a	DET
easat-4403	158	6	merchandizing	merchandize	VERB
easat-4403	158	7	firm	firm	NOUN
easat-4403	158	8	in	in	ADP
easat-4403	158	9	usa	usa	PROPN
easat-4403	158	10	:	:	PUNCT
easat-4403	158	11	“	"	PUNCT
easat-4403	158	12	if	if	SCONJ
easat-4403	158	13	our	our	PRON
easat-4403	158	14	products	product	NOUN
easat-4403	158	15	/	/	SYM
easat-4403	158	16	services	service	NOUN
easat-4403	158	17	meets	meet	VERB
easat-4403	158	18	your	your	PRON
easat-4403	158	19	expectations	expectation	NOUN
easat-4403	158	20	then	then	ADV
easat-4403	158	21	we	we	PRON
easat-4403	158	22	are	be	AUX
easat-4403	158	23	happy	happy	ADJ
easat-4403	158	24	and	and	CCONJ
easat-4403	158	25	urge	urge	VERB
easat-4403	158	26	you	you	PRON
easat-4403	158	27	to	to	PART
easat-4403	158	28	come	come	VERB
easat-4403	158	29	again	again	ADV
easat-4403	158	30	;	;	PUNCT
easat-4403	158	31	but	but	CCONJ
easat-4403	158	32	if	if	SCONJ
easat-4403	158	33	it	it	PRON
easat-4403	158	34	does	do	VERB
easat-4403	158	35	n’t	not	PART
easat-4403	158	36	,	,	PUNCT
easat-4403	158	37	please	please	INTJ
easat-4403	158	38	tell	tell	VERB
easat-4403	158	39	it	it	PRON
easat-4403	158	40	to	to	ADP
easat-4403	158	41	us	we	PRON
easat-4403	158	42	,	,	PUNCT
easat-4403	158	43	do	do	AUX
easat-4403	158	44	n’t	not	PART
easat-4403	158	45	go	go	VERB
easat-4403	158	46	elsewhere	elsewhere	ADV
easat-4403	158	47	and	and	CCONJ
easat-4403	158	48	complain	complain	VERB
easat-4403	158	49	to	to	ADP
easat-4403	158	50	other	other	ADJ
easat-4403	158	51	people	people	NOUN
easat-4403	158	52	,	,	PUNCT
easat-4403	158	53	we	we	PRON
easat-4403	158	54	will	will	AUX
easat-4403	158	55	be	be	AUX
easat-4403	158	56	ready	ready	ADJ
easat-4403	158	57	and	and	CCONJ
easat-4403	158	58	willing	willing	ADJ
easat-4403	158	59	to	to	PART
easat-4403	158	60	remedy	remedy	VERB
easat-4403	158	61	and	and	CCONJ
easat-4403	158	62	deliver	deliver	VERB
easat-4403	158	63	to	to	ADP
easat-4403	158	64	your	your	PRON
easat-4403	158	65	expectations	expectation	NOUN
easat-4403	158	66	”	"	PUNCT
easat-4403	158	67	.	.	PUNCT
easat-4403	159	1	this	this	PRON
easat-4403	159	2	no	no	ADV
easat-4403	159	3	doubt	doubt	ADV
easat-4403	159	4	connects	connect	VERB
easat-4403	159	5	with	with	ADP
easat-4403	159	6	customers	customer	NOUN
easat-4403	159	7	and	and	CCONJ
easat-4403	159	8	is	be	AUX
easat-4403	159	9	a	a	DET
easat-4403	159	10	stimulus	stimulus	NOUN
easat-4403	159	11	and	and	CCONJ
easat-4403	159	12	a	a	DET
easat-4403	159	13	propeller	propeller	NOUN
easat-4403	159	14	of	of	ADP
easat-4403	159	15	good	good	ADJ
easat-4403	159	16	feelings	feeling	NOUN
easat-4403	159	17	and	and	CCONJ
easat-4403	159	18	its	its	PRON
easat-4403	159	19	expectation	expectation	NOUN
easat-4403	159	20	at	at	ADP
easat-4403	159	21	every	every	DET
easat-4403	159	22	transaction	transaction	NOUN
easat-4403	159	23	occasion	occasion	NOUN
easat-4403	159	24	.	.	PUNCT
easat-4403	160	1	ekakitie	ekakitie	PROPN
easat-4403	160	2	and	and	CCONJ
easat-4403	160	3	orannye	orannye	PROPN
easat-4403	161	1	[	[	X
easat-4403	161	2	3	3	NUM
easat-4403	161	3	]	]	X
easat-4403	161	4	aver	aver	NOUN
easat-4403	161	5	that	that	SCONJ
easat-4403	161	6	strong	strong	ADJ
easat-4403	161	7	stimulus	stimulus	NOUN
easat-4403	161	8	of	of	ADP
easat-4403	161	9	delightful	delightful	ADJ
easat-4403	161	10	experience	experience	NOUN
easat-4403	161	11	from	from	ADP
easat-4403	161	12	consuming	consume	VERB
easat-4403	161	13	a	a	DET
easat-4403	161	14	service	service	NOUN
easat-4403	161	15	has	have	VERB
easat-4403	161	16	strong	strong	ADJ
easat-4403	161	17	association	association	NOUN
easat-4403	161	18	with	with	ADP
easat-4403	161	19	customer	customer	NOUN
easat-4403	161	20	loyalty	loyalty	NOUN
easat-4403	161	21	.	.	PUNCT
easat-4403	162	1	customer	customer	NOUN
easat-4403	162	2	loyalty	loyalty	NOUN
easat-4403	162	3	is	be	AUX
easat-4403	162	4	therefore	therefore	ADV
easat-4403	162	5	the	the	DET
easat-4403	162	6	end	end	NOUN
easat-4403	162	7	product	product	NOUN
easat-4403	162	8	of	of	ADP
easat-4403	162	9	all	all	DET
easat-4403	162	10	programs	program	NOUN
easat-4403	162	11	designed	design	VERB
easat-4403	162	12	to	to	PART
easat-4403	162	13	relate	relate	VERB
easat-4403	162	14	with	with	ADP
easat-4403	162	15	and	and	CCONJ
easat-4403	162	16	keep	keep	VERB
easat-4403	162	17	the	the	DET
easat-4403	162	18	customer	customer	NOUN
easat-4403	162	19	in	in	ADP
easat-4403	162	20	a	a	DET
easat-4403	162	21	continuous	continuous	ADJ
easat-4403	162	22	state	state	NOUN
easat-4403	162	23	of	of	ADP
easat-4403	162	24	value	value	NOUN
easat-4403	162	25	yields	yield	NOUN
easat-4403	162	26	in	in	ADP
easat-4403	162	27	a	a	DET
easat-4403	162	28	mutual	mutual	ADJ
easat-4403	162	29	way	way	NOUN
easat-4403	162	30	.	.	PUNCT
easat-4403	163	1	ho4	ho4	NOUN
easat-4403	163	2	:	:	PUNCT
easat-4403	163	3	perceived	perceive	VERB
easat-4403	163	4	good	good	ADJ
easat-4403	163	5	feelings	feeling	NOUN
easat-4403	163	6	have	have	VERB
easat-4403	163	7	no	no	DET
easat-4403	163	8	significant	significant	ADJ
easat-4403	163	9	influence	influence	NOUN
easat-4403	163	10	on	on	ADP
easat-4403	163	11	customer	customer	NOUN
easat-4403	163	12	loyalty	loyalty	NOUN
easat-4403	163	13	.	.	PUNCT
easat-4403	164	1	1295	1295	NUM
easat-4403	164	2	edelweiss	edelweiss	PROPN
easat-4403	164	3	applied	apply	VERB
easat-4403	164	4	science	science	NOUN
easat-4403	164	5	and	and	CCONJ
easat-4403	164	6	technology	technology	NOUN
easat-4403	164	7	issn	issn	PROPN
easat-4403	164	8	:	:	PUNCT
easat-4403	164	9	2576	2576	NUM
easat-4403	164	10	-	-	SYM
easat-4403	164	11	8484	8484	NUM
easat-4403	164	12	vol	vol	NOUN
easat-4403	164	13	.	.	PROPN
easat-4403	165	1	9	9	NUM
easat-4403	165	2	,	,	PUNCT
easat-4403	165	3	no	no	INTJ
easat-4403	165	4	.	.	NOUN
easat-4403	165	5	1	1	NUM
easat-4403	165	6	:	:	SYM
easat-4403	165	7	1289	1289	NUM
easat-4403	165	8	-	-	SYM
easat-4403	165	9	1301	1301	NUM
easat-4403	165	10	,	,	PUNCT
easat-4403	165	11	2025	2025	NUM
easat-4403	165	12	doi	doi	NOUN
easat-4403	165	13	:	:	PUNCT
easat-4403	165	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	165	15	©	©	PROPN
easat-4403	165	16	2025	2025	NUM
easat-4403	165	17	by	by	ADP
easat-4403	165	18	the	the	DET
easat-4403	165	19	author	author	NOUN
easat-4403	165	20	;	;	PUNCT
easat-4403	165	21	licensee	licensee	PROPN
easat-4403	165	22	learning	learning	NOUN
easat-4403	165	23	gate	gate	VERB
easat-4403	165	24	4.5	4.5	NUM
easat-4403	165	25	.	.	PUNCT
easat-4403	166	1	consistency	consistency	NOUN
easat-4403	166	2	in	in	ADP
easat-4403	166	3	service	service	NOUN
easat-4403	166	4	quality	quality	NOUN
easat-4403	166	5	delivery	delivery	NOUN
easat-4403	166	6	and	and	CCONJ
easat-4403	166	7	customer	customer	NOUN
easat-4403	166	8	loyalty	loyalty	NOUN
easat-4403	166	9	service	service	NOUN
easat-4403	166	10	quality	quality	NOUN
easat-4403	166	11	has	have	AUX
easat-4403	166	12	become	become	VERB
easat-4403	166	13	an	an	DET
easat-4403	166	14	opium	opium	NOUN
easat-4403	166	15	of	of	ADP
easat-4403	166	16	some	some	DET
easat-4403	166	17	sorts	sort	NOUN
easat-4403	166	18	in	in	ADP
easat-4403	166	19	the	the	DET
easat-4403	166	20	annals	annal	NOUN
easat-4403	166	21	of	of	ADP
easat-4403	166	22	marketing	marketing	NOUN
easat-4403	166	23	theory	theory	NOUN
easat-4403	166	24	studies	study	NOUN
easat-4403	166	25	–	–	PUNCT
easat-4403	166	26	it	it	PRON
easat-4403	166	27	resonates	resonate	VERB
easat-4403	166	28	with	with	ADP
easat-4403	166	29	the	the	DET
easat-4403	166	30	character	character	NOUN
easat-4403	166	31	and	and	CCONJ
easat-4403	166	32	attribute	attribute	NOUN
easat-4403	166	33	of	of	ADP
easat-4403	166	34	reliability	reliability	NOUN
easat-4403	166	35	of	of	ADP
easat-4403	166	36	service	service	NOUN
easat-4403	166	37	delivery	delivery	NOUN
easat-4403	166	38	.	.	PUNCT
easat-4403	167	1	consistency	consistency	NOUN
easat-4403	167	2	is	be	AUX
easat-4403	167	3	the	the	DET
easat-4403	167	4	attribute	attribute	NOUN
easat-4403	167	5	of	of	ADP
easat-4403	167	6	constancy	constancy	NOUN
easat-4403	167	7	of	of	ADP
easat-4403	167	8	service	service	NOUN
easat-4403	167	9	delivery	delivery	NOUN
easat-4403	167	10	and	and	CCONJ
easat-4403	167	11	delivery	delivery	NOUN
easat-4403	167	12	expectations	expectation	NOUN
easat-4403	167	13	.	.	PUNCT
easat-4403	168	1	it	it	PRON
easat-4403	168	2	speaks	speak	VERB
easat-4403	168	3	to	to	ADP
easat-4403	168	4	the	the	DET
easat-4403	168	5	fact	fact	NOUN
easat-4403	168	6	that	that	SCONJ
easat-4403	168	7	at	at	ADP
easat-4403	168	8	any	any	DET
easat-4403	168	9	time	time	NOUN
easat-4403	168	10	the	the	DET
easat-4403	168	11	customer	customer	NOUN
easat-4403	168	12	comes	come	VERB
easat-4403	168	13	in	in	ADP
easat-4403	168	14	he	he	PRON
easat-4403	168	15	/	/	PUNCT
easat-4403	168	16	she	she	PRON
easat-4403	168	17	expects	expect	VERB
easat-4403	168	18	to	to	PART
easat-4403	168	19	receive	receive	VERB
easat-4403	168	20	the	the	DET
easat-4403	168	21	same	same	ADJ
easat-4403	168	22	level	level	NOUN
easat-4403	168	23	of	of	ADP
easat-4403	168	24	quality	quality	NOUN
easat-4403	168	25	of	of	ADP
easat-4403	168	26	service	service	NOUN
easat-4403	168	27	received	receive	VERB
easat-4403	168	28	in	in	ADP
easat-4403	168	29	prior	prior	ADJ
easat-4403	168	30	transactions	transaction	NOUN
easat-4403	168	31	.	.	PUNCT
easat-4403	169	1	in	in	ADP
easat-4403	169	2	most	most	ADJ
easat-4403	169	3	service	service	NOUN
easat-4403	169	4	oriented	orient	VERB
easat-4403	169	5	firms	firm	NOUN
easat-4403	169	6	a	a	DET
easat-4403	169	7	service	service	NOUN
easat-4403	169	8	not	not	PART
easat-4403	169	9	delivered	deliver	VERB
easat-4403	169	10	to	to	ADP
easat-4403	169	11	quality	quality	NOUN
easat-4403	169	12	expectations	expectation	NOUN
easat-4403	169	13	leaves	leave	VERB
easat-4403	169	14	a	a	DET
easat-4403	169	15	dissonance	dissonance	NOUN
easat-4403	169	16	in	in	ADP
easat-4403	169	17	the	the	DET
easat-4403	169	18	mind	mind	NOUN
easat-4403	169	19	of	of	ADP
easat-4403	169	20	the	the	DET
easat-4403	169	21	customer	customer	NOUN
easat-4403	169	22	[	[	X
easat-4403	169	23	38	38	NUM
easat-4403	169	24	]	]	PUNCT
easat-4403	169	25	.	.	PUNCT
easat-4403	170	1	it	it	PRON
easat-4403	170	2	does	do	AUX
easat-4403	170	3	n’t	not	PART
easat-4403	170	4	matter	matter	VERB
easat-4403	170	5	if	if	SCONJ
easat-4403	170	6	the	the	DET
easat-4403	170	7	customer	customer	NOUN
easat-4403	170	8	complaints	complaint	VERB
easat-4403	170	9	about	about	ADP
easat-4403	170	10	it	it	PRON
easat-4403	170	11	or	or	CCONJ
easat-4403	170	12	not	not	PART
easat-4403	170	13	.	.	PUNCT
easat-4403	171	1	although	although	SCONJ
easat-4403	171	2	he	he	PRON
easat-4403	171	3	/	/	PUNCT
easat-4403	171	4	she	she	PRON
easat-4403	171	5	might	might	AUX
easat-4403	171	6	not	not	PART
easat-4403	171	7	complain	complain	VERB
easat-4403	171	8	aloud	aloud	ADV
easat-4403	171	9	and	and	CCONJ
easat-4403	171	10	might	might	AUX
easat-4403	171	11	not	not	PART
easat-4403	171	12	even	even	ADV
easat-4403	171	13	leave	leave	VERB
easat-4403	171	14	,	,	PUNCT
easat-4403	171	15	the	the	DET
easat-4403	171	16	expectations	expectation	NOUN
easat-4403	171	17	that	that	SCONJ
easat-4403	171	18	a	a	DET
easat-4403	171	19	dip	dip	NOUN
easat-4403	171	20	such	such	ADJ
easat-4403	171	21	as	as	ADP
easat-4403	171	22	this	this	PRON
easat-4403	171	23	will	will	AUX
easat-4403	171	24	not	not	PART
easat-4403	171	25	be	be	AUX
easat-4403	171	26	repeated	repeat	VERB
easat-4403	171	27	can	can	AUX
easat-4403	171	28	be	be	AUX
easat-4403	171	29	rife	rife	ADJ
easat-4403	171	30	in	in	ADP
easat-4403	171	31	their	their	PRON
easat-4403	171	32	minds	mind	NOUN
easat-4403	171	33	.	.	PUNCT
easat-4403	172	1	firms	firm	NOUN
easat-4403	172	2	and	and	CCONJ
easat-4403	172	3	the	the	DET
easat-4403	172	4	ceos	ceos	NOUN
easat-4403	172	5	should	should	AUX
easat-4403	172	6	watch	watch	VERB
easat-4403	172	7	out	out	ADP
easat-4403	172	8	for	for	ADP
easat-4403	172	9	such	such	DET
easat-4403	172	10	a	a	DET
easat-4403	172	11	feeling	feeling	NOUN
easat-4403	172	12	by	by	ADP
easat-4403	172	13	observation	observation	NOUN
easat-4403	172	14	through	through	ADP
easat-4403	172	15	spy	spy	NOUN
easat-4403	172	16	cameras	camera	NOUN
easat-4403	172	17	…	…	PUNCT
easat-4403	172	18	thus	thus	ADV
easat-4403	172	19	a	a	DET
easat-4403	172	20	frown	frown	NOUN
easat-4403	172	21	,	,	PUNCT
easat-4403	172	22	a	a	DET
easat-4403	172	23	resentful	resentful	ADJ
easat-4403	172	24	chuckle	chuckle	NOUN
easat-4403	172	25	,	,	PUNCT
easat-4403	172	26	a	a	DET
easat-4403	172	27	breath	breath	NOUN
easat-4403	172	28	exhaled	exhale	VERB
easat-4403	172	29	in	in	ADP
easat-4403	172	30	frustration	frustration	NOUN
easat-4403	172	31	,	,	PUNCT
easat-4403	172	32	etc	etc	X
easat-4403	172	33	.	.	X
easat-4403	172	34	are	be	AUX
easat-4403	172	35	telling	tell	VERB
easat-4403	172	36	stimulus	stimulus	NOUN
easat-4403	172	37	that	that	SCONJ
easat-4403	172	38	something	something	PRON
easat-4403	172	39	is	be	AUX
easat-4403	172	40	awry	awry	ADJ
easat-4403	172	41	.	.	PUNCT
easat-4403	173	1	smart	smart	ADJ
easat-4403	173	2	managers	manager	NOUN
easat-4403	173	3	and	and	CCONJ
easat-4403	173	4	client	client	NOUN
easat-4403	173	5	relations	relation	NOUN
easat-4403	173	6	officers	officer	NOUN
easat-4403	173	7	must	must	AUX
easat-4403	173	8	look	look	VERB
easat-4403	173	9	out	out	ADP
easat-4403	173	10	for	for	ADP
easat-4403	173	11	this	this	PRON
easat-4403	173	12	and	and	CCONJ
easat-4403	173	13	engage	engage	VERB
easat-4403	173	14	service	service	NOUN
easat-4403	173	15	recovery	recovery	NOUN
easat-4403	173	16	program	program	NOUN
easat-4403	174	1	[	[	X
easat-4403	174	2	36	36	NUM
easat-4403	174	3	]	]	PUNCT
easat-4403	174	4	immediately	immediately	ADV
easat-4403	174	5	.	.	PUNCT
easat-4403	175	1	consistency	consistency	NOUN
easat-4403	175	2	in	in	ADP
easat-4403	175	3	service	service	NOUN
easat-4403	175	4	quality	quality	NOUN
easat-4403	175	5	and	and	CCONJ
easat-4403	175	6	its	its	PRON
easat-4403	175	7	delivery	delivery	NOUN
easat-4403	175	8	are	be	AUX
easat-4403	175	9	like	like	ADP
easat-4403	175	10	a	a	DET
easat-4403	175	11	siamese	siamese	ADJ
easat-4403	175	12	twins	twin	NOUN
easat-4403	175	13	with	with	ADP
easat-4403	175	14	customer	customer	NOUN
easat-4403	175	15	loyalty	loyalty	NOUN
easat-4403	175	16	.	.	PUNCT
easat-4403	176	1	should	should	AUX
easat-4403	176	2	there	there	PRON
easat-4403	176	3	be	be	AUX
easat-4403	176	4	service	service	NOUN
easat-4403	176	5	failure	failure	NOUN
easat-4403	176	6	that	that	PRON
easat-4403	176	7	goes	go	VERB
easat-4403	176	8	remedied	remedied	ADJ
easat-4403	176	9	,	,	PUNCT
easat-4403	176	10	customer	customer	NOUN
easat-4403	176	11	loyalty	loyalty	NOUN
easat-4403	176	12	will	will	AUX
easat-4403	176	13	go	go	VERB
easat-4403	176	14	south	south	ADV
easat-4403	176	15	and	and	CCONJ
easat-4403	176	16	drifts	drift	NOUN
easat-4403	176	17	become	become	VERB
easat-4403	176	18	noticeable	noticeable	ADJ
easat-4403	176	19	.	.	PUNCT
easat-4403	177	1	there	there	PRON
easat-4403	177	2	is	be	VERB
easat-4403	177	3	a	a	DET
easat-4403	177	4	strong	strong	ADJ
easat-4403	177	5	association	association	NOUN
easat-4403	177	6	between	between	ADP
easat-4403	177	7	consistency	consistency	NOUN
easat-4403	177	8	,	,	PUNCT
easat-4403	177	9	constancy	constancy	NOUN
easat-4403	177	10	,	,	PUNCT
easat-4403	177	11	reliability	reliability	NOUN
easat-4403	177	12	of	of	ADP
easat-4403	177	13	service	service	NOUN
easat-4403	177	14	quality	quality	NOUN
easat-4403	177	15	delivered	deliver	VERB
easat-4403	177	16	and	and	CCONJ
easat-4403	177	17	the	the	DET
easat-4403	177	18	loyalty	loyalty	NOUN
easat-4403	177	19	of	of	ADP
easat-4403	177	20	customers	customer	NOUN
easat-4403	177	21	[	[	X
easat-4403	177	22	18	18	NUM
easat-4403	177	23	,	,	PUNCT
easat-4403	177	24	35	35	NUM
easat-4403	177	25	]	]	PUNCT
easat-4403	177	26	.	.	PUNCT
easat-4403	178	1	perceptually	perceptually	ADV
easat-4403	178	2	,	,	PUNCT
easat-4403	178	3	consistency	consistency	NOUN
easat-4403	178	4	resonates	resonate	VERB
easat-4403	178	5	with	with	ADP
easat-4403	178	6	customers	customer	NOUN
easat-4403	178	7	in	in	ADP
easat-4403	178	8	their	their	PRON
easat-4403	178	9	expected	expect	VERB
easat-4403	178	10	repeat	repeat	NOUN
easat-4403	178	11	purchase	purchase	NOUN
easat-4403	178	12	actions	action	NOUN
easat-4403	178	13	over	over	ADP
easat-4403	178	14	time	time	NOUN
easat-4403	178	15	.	.	PUNCT
easat-4403	179	1	ho5	ho5	NOUN
easat-4403	179	2	:	:	PUNCT
easat-4403	179	3	perceived	perceive	VERB
easat-4403	179	4	consistency	consistency	NOUN
easat-4403	179	5	in	in	ADP
easat-4403	179	6	service	service	NOUN
easat-4403	179	7	quality	quality	NOUN
easat-4403	179	8	delivery	delivery	NOUN
easat-4403	179	9	have	have	VERB
easat-4403	179	10	no	no	DET
easat-4403	179	11	significant	significant	ADJ
easat-4403	179	12	influence	influence	NOUN
easat-4403	179	13	on	on	ADP
easat-4403	179	14	customer	customer	NOUN
easat-4403	179	15	loyalty	loyalty	NOUN
easat-4403	179	16	5	5	NUM
easat-4403	179	17	.	.	PUNCT
easat-4403	179	18	methodology	methodology	NOUN
easat-4403	179	19	the	the	DET
easat-4403	179	20	study	study	NOUN
easat-4403	179	21	methodology	methodology	NOUN
easat-4403	179	22	is	be	AUX
easat-4403	179	23	grounded	ground	VERB
easat-4403	179	24	in	in	ADP
easat-4403	179	25	survey	survey	NOUN
easat-4403	179	26	research	research	NOUN
easat-4403	179	27	easily	easily	ADV
easat-4403	179	28	adaptable	adaptable	ADJ
easat-4403	179	29	to	to	ADP
easat-4403	179	30	primary	primary	ADJ
easat-4403	179	31	data	datum	NOUN
easat-4403	179	32	collection	collection	NOUN
easat-4403	179	33	.	.	PUNCT
easat-4403	180	1	the	the	DET
easat-4403	180	2	research	research	NOUN
easat-4403	180	3	instrument	instrument	NOUN
easat-4403	180	4	,	,	PUNCT
easat-4403	180	5	the	the	DET
easat-4403	180	6	questionnaire	questionnaire	NOUN
easat-4403	180	7	,	,	PUNCT
easat-4403	180	8	was	be	AUX
easat-4403	180	9	targeted	target	VERB
easat-4403	180	10	at	at	ADP
easat-4403	180	11	customers	customer	NOUN
easat-4403	180	12	and	and	CCONJ
easat-4403	180	13	users	user	NOUN
easat-4403	180	14	of	of	ADP
easat-4403	180	15	mtn	mtn	PROPN
easat-4403	180	16	nigeria	nigeria	PROPN
easat-4403	180	17	mobile	mobile	PROPN
easat-4403	180	18	service	service	NOUN
easat-4403	180	19	telephony	telephony	NOUN
easat-4403	180	20	providers	provider	NOUN
easat-4403	180	21	in	in	ADP
easat-4403	180	22	nigeria	nigeria	PROPN
easat-4403	180	23	.	.	PUNCT
easat-4403	181	1	the	the	DET
easat-4403	181	2	study	study	NOUN
easat-4403	181	3	instrument	instrument	NOUN
easat-4403	181	4	captures	capture	VERB
easat-4403	181	5	11	11	NUM
easat-4403	181	6	-	-	PUNCT
easat-4403	181	7	item	item	NOUN
easat-4403	181	8	questions	question	NOUN
easat-4403	181	9	in	in	ADP
easat-4403	181	10	likert	likert	ADJ
easat-4403	181	11	-	-	NOUN
easat-4403	181	12	scale	scale	NOUN
easat-4403	181	13	types	type	NOUN
easat-4403	181	14	to	to	PART
easat-4403	181	15	determine	determine	VERB
easat-4403	181	16	which	which	DET
easat-4403	181	17	attributes	attribute	NOUN
easat-4403	181	18	of	of	ADP
easat-4403	181	19	brand	brand	NOUN
easat-4403	181	20	service	service	NOUN
easat-4403	181	21	quality	quality	NOUN
easat-4403	181	22	that	that	PRON
easat-4403	181	23	might	might	AUX
easat-4403	181	24	influence	influence	VERB
easat-4403	181	25	loyalty	loyalty	NOUN
easat-4403	181	26	of	of	ADP
easat-4403	181	27	customers	customer	NOUN
easat-4403	181	28	to	to	ADP
easat-4403	181	29	the	the	DET
easat-4403	181	30	mtn	mtn	PROPN
easat-4403	181	31	brand	brand	PROPN
easat-4403	181	32	.	.	PUNCT
easat-4403	182	1	the	the	DET
easat-4403	182	2	questionnaire	questionnaire	NOUN
easat-4403	182	3	was	be	AUX
easat-4403	182	4	scaled	scale	VERB
easat-4403	182	5	into	into	ADP
easat-4403	182	6	5	5	NUM
easat-4403	182	7	-	-	PUNCT
easat-4403	182	8	choice	choice	NOUN
easat-4403	182	9	types	type	NOUN
easat-4403	182	10	of	of	ADP
easat-4403	182	11	level	level	NOUN
easat-4403	182	12	of	of	ADP
easat-4403	182	13	disagreement	disagreement	NOUN
easat-4403	182	14	and	and	CCONJ
easat-4403	182	15	agreement	agreement	NOUN
easat-4403	182	16	with	with	ADP
easat-4403	182	17	the	the	DET
easat-4403	182	18	attribute	attribute	NOUN
easat-4403	182	19	being	be	AUX
easat-4403	182	20	measured	measure	VERB
easat-4403	182	21	with	with	ADP
easat-4403	182	22	1	1	NUM
easat-4403	182	23	being	be	AUX
easat-4403	182	24	strong	strong	ADJ
easat-4403	182	25	disagreement	disagreement	NOUN
easat-4403	182	26	and	and	CCONJ
easat-4403	182	27	5	5	NUM
easat-4403	182	28	being	be	AUX
easat-4403	182	29	strong	strong	ADJ
easat-4403	182	30	agreement	agreement	NOUN
easat-4403	182	31	in	in	ADP
easat-4403	182	32	ascending	ascend	VERB
easat-4403	182	33	order	order	NOUN
easat-4403	182	34	with	with	ADP
easat-4403	182	35	the	the	DET
easat-4403	182	36	questions	question	NOUN
easat-4403	182	37	posed	pose	VERB
easat-4403	182	38	.	.	PUNCT
easat-4403	183	1	the	the	DET
easat-4403	183	2	study	study	NOUN
easat-4403	183	3	tested	test	VERB
easat-4403	183	4	the	the	DET
easat-4403	183	5	five	five	NUM
easat-4403	183	6	(	(	PUNCT
easat-4403	183	7	5	5	NUM
easat-4403	183	8	)	)	PUNCT
easat-4403	183	9	attributes	attribute	NOUN
easat-4403	183	10	of	of	ADP
easat-4403	183	11	the	the	DET
easat-4403	183	12	mtn	mtn	PROPN
easat-4403	183	13	brand	brand	PROPN
easat-4403	183	14	service	service	PROPN
easat-4403	183	15	quality	quality	NOUN
easat-4403	183	16	(	(	PUNCT
easat-4403	183	17	superior	superior	ADJ
easat-4403	183	18	service	service	NOUN
easat-4403	183	19	delivery	delivery	NOUN
easat-4403	183	20	,	,	PUNCT
easat-4403	183	21	unforgettable	unforgettable	ADJ
easat-4403	183	22	services	service	NOUN
easat-4403	183	23	delivered	deliver	VERB
easat-4403	183	24	,	,	PUNCT
easat-4403	183	25	excellent	excellent	ADJ
easat-4403	183	26	service	service	NOUN
easat-4403	183	27	experience	experience	NOUN
easat-4403	183	28	,	,	PUNCT
easat-4403	183	29	good	good	ADJ
easat-4403	183	30	feeling	feeling	NOUN
easat-4403	183	31	at	at	ADP
easat-4403	183	32	consumption	consumption	NOUN
easat-4403	183	33	and	and	CCONJ
easat-4403	183	34	consistency	consistency	NOUN
easat-4403	183	35	in	in	ADP
easat-4403	183	36	service	service	NOUN
easat-4403	183	37	delivery	delivery	NOUN
easat-4403	183	38	)	)	PUNCT
easat-4403	183	39	as	as	SCONJ
easat-4403	183	40	it	it	PRON
easat-4403	183	41	relates	relate	VERB
easat-4403	183	42	to	to	ADP
easat-4403	183	43	the	the	DET
easat-4403	183	44	perceived	perceive	VERB
easat-4403	183	45	customer	customer	NOUN
easat-4403	183	46	loyalty	loyalty	NOUN
easat-4403	183	47	of	of	ADP
easat-4403	183	48	their	their	PRON
easat-4403	183	49	brands	brand	NOUN
easat-4403	183	50	and	and	CCONJ
easat-4403	183	51	range	range	NOUN
easat-4403	183	52	of	of	ADP
easat-4403	183	53	available	available	ADJ
easat-4403	183	54	services	service	NOUN
easat-4403	183	55	such	such	ADJ
easat-4403	183	56	as	as	ADP
easat-4403	183	57	voice	voice	NOUN
easat-4403	183	58	,	,	PUNCT
easat-4403	183	59	sms	sms	PROPN
easat-4403	183	60	services	service	NOUN
easat-4403	183	61	,	,	PUNCT
easat-4403	183	62	data	datum	NOUN
easat-4403	183	63	transactions	transaction	NOUN
easat-4403	183	64	and	and	CCONJ
easat-4403	183	65	their	their	PRON
easat-4403	183	66	experiences	experience	NOUN
easat-4403	183	67	and	and	CCONJ
easat-4403	183	68	what	what	PRON
easat-4403	183	69	perceptually	perceptually	ADV
easat-4403	183	70	evokes	evoke	VERB
easat-4403	183	71	their	their	PRON
easat-4403	183	72	loyalty	loyalty	NOUN
easat-4403	183	73	to	to	ADP
easat-4403	183	74	the	the	DET
easat-4403	183	75	brand	brand	NOUN
easat-4403	183	76	in	in	ADP
easat-4403	183	77	nigeria	nigeria	PROPN
easat-4403	183	78	.	.	PUNCT
easat-4403	184	1	the	the	DET
easat-4403	184	2	service	service	NOUN
easat-4403	184	3	provider	provider	NOUN
easat-4403	184	4	was	be	AUX
easat-4403	184	5	chosen	choose	VERB
easat-4403	184	6	amongst	amongst	ADP
easat-4403	184	7	the	the	DET
easat-4403	184	8	three	three	NUM
easat-4403	184	9	players	player	NOUN
easat-4403	184	10	in	in	ADP
easat-4403	184	11	the	the	DET
easat-4403	184	12	nigerian	nigerian	ADJ
easat-4403	184	13	telecom	telecom	NOUN
easat-4403	184	14	industry	industry	PROPN
easat-4403	184	15	(	(	PUNCT
easat-4403	184	16	mtn	mtn	PROPN
easat-4403	184	17	,	,	PUNCT
easat-4403	184	18	airtel	airtel	PROPN
easat-4403	184	19	&	&	CCONJ
easat-4403	184	20	glo	glo	PROPN
easat-4403	184	21	)	)	PUNCT
easat-4403	184	22	because	because	SCONJ
easat-4403	184	23	of	of	ADP
easat-4403	184	24	its	its	PRON
easat-4403	184	25	dominance	dominance	NOUN
easat-4403	184	26	as	as	ADP
easat-4403	184	27	market	market	NOUN
easat-4403	184	28	leaders	leader	NOUN
easat-4403	184	29	and	and	CCONJ
easat-4403	184	30	number	number	NOUN
easat-4403	184	31	of	of	ADP
easat-4403	184	32	registered	register	VERB
easat-4403	184	33	clients	client	NOUN
easat-4403	184	34	across	across	ADP
easat-4403	184	35	the	the	DET
easat-4403	184	36	country	country	NOUN
easat-4403	184	37	,	,	PUNCT
easat-4403	184	38	mtn	mtn	PROPN
easat-4403	184	39	accounting	account	VERB
easat-4403	184	40	for	for	ADP
easat-4403	184	41	about	about	ADV
easat-4403	184	42	55	55	NUM
easat-4403	184	43	%	%	NOUN
easat-4403	184	44	of	of	ADP
easat-4403	184	45	users	user	NOUN
easat-4403	184	46	of	of	ADP
easat-4403	184	47	registered	register	VERB
easat-4403	184	48	users	user	NOUN
easat-4403	185	1	[	[	X
easat-4403	185	2	39	39	NUM
easat-4403	185	3	]	]	PUNCT
easat-4403	185	4	.	.	PUNCT
easat-4403	185	5	targeted	target	VERB
easat-4403	185	6	respondents	respondent	NOUN
easat-4403	185	7	where	where	SCONJ
easat-4403	185	8	a	a	DET
easat-4403	185	9	mix	mix	NOUN
easat-4403	185	10	of	of	ADP
easat-4403	185	11	student	student	NOUN
easat-4403	185	12	population	population	NOUN
easat-4403	185	13	in	in	ADP
easat-4403	185	14	nigerian	nigerian	ADJ
easat-4403	185	15	universities	university	NOUN
easat-4403	185	16	,	,	PUNCT
easat-4403	185	17	public	public	ADJ
easat-4403	185	18	servants	servant	NOUN
easat-4403	185	19	and	and	CCONJ
easat-4403	185	20	business	business	NOUN
easat-4403	185	21	persons	person	NOUN
easat-4403	185	22	.	.	PUNCT
easat-4403	186	1	thus	thus	ADV
easat-4403	186	2	a	a	DET
easat-4403	186	3	total	total	ADJ
easat-4403	186	4	565	565	NUM
easat-4403	186	5	respondents	respondent	NOUN
easat-4403	186	6	(	(	PUNCT
easat-4403	186	7	usable	usable	ADJ
easat-4403	186	8	questionnaire	questionnaire	NOUN
easat-4403	186	9	)	)	PUNCT
easat-4403	186	10	were	be	AUX
easat-4403	186	11	sampled	sample	VERB
easat-4403	186	12	across	across	ADP
easat-4403	186	13	randomly	randomly	ADV
easat-4403	186	14	selected	select	VERB
easat-4403	186	15	institutions	institution	NOUN
easat-4403	186	16	in	in	ADP
easat-4403	186	17	southern	southern	PROPN
easat-4403	186	18	nigeria	nigeria	PROPN
easat-4403	186	19	.	.	PUNCT
easat-4403	187	1	data	datum	NOUN
easat-4403	187	2	analysis	analysis	NOUN
easat-4403	187	3	tool	tool	NOUN
easat-4403	187	4	deployed	deploy	VERB
easat-4403	187	5	was	be	AUX
easat-4403	187	6	the	the	DET
easat-4403	187	7	factor	factor	NOUN
easat-4403	187	8	analysis	analysis	NOUN
easat-4403	187	9	use	use	NOUN
easat-4403	187	10	to	to	PART
easat-4403	187	11	ascertain	ascertain	VERB
easat-4403	187	12	respondents	respondent	NOUN
easat-4403	187	13	’	’	PART
easat-4403	187	14	statements	statement	NOUN
easat-4403	187	15	and	and	CCONJ
easat-4403	187	16	the	the	DET
easat-4403	187	17	kmo	kmo	PROPN
easat-4403	187	18	measure	measure	NOUN
easat-4403	187	19	and	and	CCONJ
easat-4403	187	20	bartlett	bartlett	PROPN
easat-4403	187	21	’s	’s	PART
easat-4403	187	22	test	test	NOUN
easat-4403	187	23	confirms	confirm	VERB
easat-4403	187	24	the	the	DET
easat-4403	187	25	suitability	suitability	NOUN
easat-4403	187	26	of	of	ADP
easat-4403	187	27	the	the	DET
easat-4403	187	28	dataset	dataset	NOUN
easat-4403	187	29	.	.	PUNCT
easat-4403	188	1	all	all	DET
easat-4403	188	2	tests	test	NOUN
easat-4403	188	3	were	be	AUX
easat-4403	188	4	conducted	conduct	VERB
easat-4403	188	5	at	at	ADP
easat-4403	188	6	5	5	NUM
easat-4403	188	7	%	%	NOUN
easat-4403	188	8	level	level	NOUN
easat-4403	188	9	of	of	ADP
easat-4403	188	10	significance	significance	NOUN
easat-4403	188	11	.	.	PUNCT
easat-4403	189	1	the	the	DET
easat-4403	189	2	variables	variable	NOUN
easat-4403	189	3	of	of	ADP
easat-4403	189	4	service	service	NOUN
easat-4403	189	5	quality	quality	NOUN
easat-4403	189	6	factors	factor	NOUN
easat-4403	189	7	measured	measure	VERB
easat-4403	189	8	are	be	AUX
easat-4403	189	9	coded	code	VERB
easat-4403	189	10	and	and	CCONJ
easat-4403	189	11	expressed	express	VERB
easat-4403	189	12	in	in	ADP
easat-4403	189	13	questionnaire	questionnaire	NOUN
easat-4403	189	14	as	as	ADP
easat-4403	189	15	below	below	ADV
easat-4403	189	16	stated	state	VERB
easat-4403	189	17	:	:	PUNCT
easat-4403	189	18	bsq1	bsq1	NOUN
easat-4403	189	19	=	=	PUNCT
easat-4403	189	20	superior	superior	ADJ
easat-4403	189	21	service	service	NOUN
easat-4403	189	22	delivery	delivery	NOUN
easat-4403	189	23	bsq2	bsq2	NOUN
easat-4403	189	24	=	=	PUNCT
easat-4403	190	1	unforgettable	unforgettable	ADJ
easat-4403	190	2	services	service	NOUN
easat-4403	190	3	received	receive	VERB
easat-4403	190	4	bsq3	bsq3	NOUN
easat-4403	190	5	=	=	PUNCT
easat-4403	190	6	excellent	excellent	ADJ
easat-4403	190	7	service	service	NOUN
easat-4403	190	8	experience	experience	NOUN
easat-4403	190	9	bsq4	bsq4	NOUN
easat-4403	190	10	=	=	PUNCT
easat-4403	190	11	good	good	ADJ
easat-4403	190	12	feeling	feeling	NOUN
easat-4403	190	13	at	at	ADP
easat-4403	190	14	consumption	consumption	NOUN
easat-4403	190	15	,	,	PUNCT
easat-4403	190	16	and	and	CCONJ
easat-4403	190	17	bsq5	bsq5	PROPN
easat-4403	190	18	=	=	PUNCT
easat-4403	190	19	consistency	consistency	NOUN
easat-4403	190	20	in	in	ADP
easat-4403	190	21	service	service	NOUN
easat-4403	190	22	quality	quality	NOUN
easat-4403	190	23	delivery	delivery	NOUN
easat-4403	190	24	bl	bl	PUNCT
easat-4403	190	25	=	=	SYM
easat-4403	190	26	brand	brand	NOUN
easat-4403	190	27	loyalty	loyalty	NOUN
easat-4403	190	28	(	(	PUNCT
easat-4403	190	29	this	this	PRON
easat-4403	190	30	was	be	AUX
easat-4403	190	31	proxied	proxie	VERB
easat-4403	190	32	in	in	ADP
easat-4403	190	33	the	the	DET
easat-4403	190	34	questionnaire	questionnaire	NOUN
easat-4403	190	35	to	to	PART
easat-4403	190	36	include	include	VERB
easat-4403	190	37	:	:	PUNCT
easat-4403	190	38	continuous	continuous	ADJ
easat-4403	190	39	usage	usage	NOUN
easat-4403	190	40	,	,	PUNCT
easat-4403	190	41	strong	strong	ADJ
easat-4403	190	42	commitment	commitment	NOUN
easat-4403	190	43	to	to	ADP
easat-4403	190	44	brand	brand	NOUN
easat-4403	190	45	,	,	PUNCT
easat-4403	190	46	willingness	willingness	NOUN
easat-4403	190	47	to	to	PART
easat-4403	190	48	patronize	patronize	VERB
easat-4403	190	49	brand	brand	NOUN
easat-4403	190	50	even	even	ADV
easat-4403	190	51	when	when	SCONJ
easat-4403	190	52	prices	price	NOUN
easat-4403	190	53	increase	increase	VERB
easat-4403	190	54	willingness	willingness	NOUN
easat-4403	190	55	to	to	PART
easat-4403	190	56	defend	defend	VERB
easat-4403	190	57	brand	brand	NOUN
easat-4403	190	58	and	and	CCONJ
easat-4403	190	59	recommendation	recommendation	NOUN
easat-4403	190	60	of	of	ADP
easat-4403	190	61	brand	brand	NOUN
easat-4403	190	62	to	to	ADP
easat-4403	190	63	others	other	NOUN
easat-4403	190	64	)	)	PUNCT
easat-4403	190	65	cl	cl	NOUN
easat-4403	190	66	=	=	PUNCT
easat-4403	190	67	β0	β0	PROPN
easat-4403	190	68	+	+	CCONJ
easat-4403	190	69	β1	β1	PROPN
easat-4403	190	70	*	*	PUNCT
easat-4403	190	71	bsq1	bsq1	NOUN
easat-4403	190	72	+	+	CCONJ
easat-4403	190	73	β2	β2	NOUN
easat-4403	190	74	*	*	PUNCT
easat-4403	190	75	bsq2	bsq2	NOUN
easat-4403	190	76	+	+	CCONJ
easat-4403	191	1	β3	β3	AUX
easat-4403	191	2	*	*	PUNCT
easat-4403	191	3	bsq3	bsq3	VERB
easat-4403	191	4	+	+	CCONJ
easat-4403	191	5	β4	β4	PROPN
easat-4403	191	6	*	*	ADJ
easat-4403	191	7	bsq4	bsq4	PROPN
easat-4403	191	8	+	+	CCONJ
easat-4403	191	9	β5	β5	PROPN
easat-4403	191	10	*	*	PUNCT
easat-4403	191	11	bsq5	bsq5	PROPN
easat-4403	191	12	+	+	CCONJ
easat-4403	191	13	€	€	SYM
easat-4403	191	14	1296	1296	NUM
easat-4403	191	15	edelweiss	edelweiss	PROPN
easat-4403	191	16	applied	apply	VERB
easat-4403	191	17	science	science	NOUN
easat-4403	191	18	and	and	CCONJ
easat-4403	191	19	technology	technology	NOUN
easat-4403	191	20	issn	issn	PROPN
easat-4403	191	21	:	:	PUNCT
easat-4403	191	22	2576	2576	NUM
easat-4403	191	23	-	-	SYM
easat-4403	191	24	8484	8484	NUM
easat-4403	191	25	vol	vol	NOUN
easat-4403	191	26	.	.	PROPN
easat-4403	192	1	9	9	NUM
easat-4403	192	2	,	,	PUNCT
easat-4403	192	3	no	no	INTJ
easat-4403	192	4	.	.	NOUN
easat-4403	192	5	1	1	NUM
easat-4403	192	6	:	:	SYM
easat-4403	192	7	1289	1289	NUM
easat-4403	192	8	-	-	SYM
easat-4403	192	9	1301	1301	NUM
easat-4403	192	10	,	,	PUNCT
easat-4403	192	11	2025	2025	NUM
easat-4403	192	12	doi	doi	NOUN
easat-4403	192	13	:	:	PUNCT
easat-4403	192	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	192	15	©	©	PROPN
easat-4403	192	16	2025	2025	NUM
easat-4403	192	17	by	by	ADP
easat-4403	192	18	the	the	DET
easat-4403	192	19	author	author	NOUN
easat-4403	192	20	;	;	PUNCT
easat-4403	192	21	licensee	licensee	PROPN
easat-4403	192	22	learning	learning	NOUN
easat-4403	192	23	gate	gate	NOUN
easat-4403	192	24	6	6	NUM
easat-4403	192	25	.	.	PUNCT
easat-4403	193	1	results	result	NOUN
easat-4403	193	2	presentation	presentation	NOUN
easat-4403	193	3	using	use	VERB
easat-4403	193	4	multiple	multiple	ADJ
easat-4403	193	5	regression	regression	NOUN
easat-4403	193	6	on	on	ADP
easat-4403	193	7	the	the	DET
easat-4403	193	8	above	above	ADJ
easat-4403	193	9	stated	state	VERB
easat-4403	193	10	sample	sample	NOUN
easat-4403	193	11	the	the	DET
easat-4403	193	12	following	follow	VERB
easat-4403	193	13	results	result	NOUN
easat-4403	193	14	were	be	AUX
easat-4403	193	15	captured	capture	VERB
easat-4403	193	16	as	as	ADP
easat-4403	193	17	statistical	statistical	ADJ
easat-4403	193	18	outcome	outcome	NOUN
easat-4403	193	19	of	of	ADP
easat-4403	193	20	the	the	DET
easat-4403	193	21	variables	variable	NOUN
easat-4403	193	22	.	.	PUNCT
easat-4403	194	1	first	first	ADV
easat-4403	194	2	,	,	PUNCT
easat-4403	194	3	the	the	DET
easat-4403	194	4	table	table	NOUN
easat-4403	194	5	1.0	1.0	NUM
easat-4403	194	6	model	model	NOUN
easat-4403	194	7	summary	summary	NOUN
easat-4403	194	8	table	table	NOUN
easat-4403	194	9	1	1	NUM
easat-4403	194	10	.	.	PUNCT
easat-4403	194	11	model	model	PROPN
easat-4403	194	12	summary	summary	PROPN
easat-4403	194	13	.	.	PUNCT
easat-4403	195	1	model	model	NOUN
easat-4403	195	2	r	r	NOUN
easat-4403	195	3	r	r	NOUN
easat-4403	195	4	square	square	ADJ
easat-4403	195	5	adjusted	adjust	VERB
easat-4403	195	6	r	r	NOUN
easat-4403	195	7	square	square	ADJ
easat-4403	195	8	std	std	NOUN
easat-4403	195	9	.	.	PUNCT
easat-4403	195	10	error	error	NOUN
easat-4403	195	11	of	of	ADP
easat-4403	195	12	the	the	DET
easat-4403	195	13	estimate	estimate	NOUN
easat-4403	195	14	1	1	NUM
easat-4403	195	15	0.635a	0.635a	NOUN
easat-4403	195	16	0.404	0.404	NUM
easat-4403	195	17	0.398	0.398	NUM
easat-4403	195	18	0.612785075031777	0.612785075031777	NUM
easat-4403	195	19	note	note	NOUN
easat-4403	195	20	:	:	PUNCT
easat-4403	195	21	a.	a.	NOUN
easat-4403	195	22	predictors	predictor	NOUN
easat-4403	195	23	:	:	PUNCT
easat-4403	195	24	(	(	PUNCT
easat-4403	195	25	constant	constant	ADJ
easat-4403	195	26	)	)	PUNCT
easat-4403	195	27	,	,	PUNCT
easat-4403	195	28	bsq5	bsq5	PROPN
easat-4403	195	29	,	,	PUNCT
easat-4403	195	30	bsq2	bsq2	PROPN
easat-4403	195	31	,	,	PUNCT
easat-4403	195	32	bsq4	bsq4	PROPN
easat-4403	195	33	,	,	PUNCT
easat-4403	195	34	bsq1	bsq1	PROPN
easat-4403	195	35	,	,	PUNCT
easat-4403	195	36	bsq3	bsq3	VERB
easat-4403	195	37	6.1	6.1	NUM
easat-4403	195	38	.	.	PUNCT
easat-4403	196	1	model	model	NOUN
easat-4403	196	2	summary	summary	NOUN
easat-4403	196	3	the	the	DET
easat-4403	196	4	r	r	NOUN
easat-4403	196	5	value	value	NOUN
easat-4403	196	6	(	(	PUNCT
easat-4403	196	7	.635	.635	NUM
easat-4403	196	8	)	)	PUNCT
easat-4403	196	9	indicates	indicate	VERB
easat-4403	196	10	a	a	DET
easat-4403	196	11	moderate	moderate	ADJ
easat-4403	196	12	positive	positive	ADJ
easat-4403	196	13	correlation	correlation	NOUN
easat-4403	196	14	between	between	ADP
easat-4403	196	15	the	the	DET
easat-4403	196	16	predictor	predictor	NOUN
easat-4403	196	17	variables	variable	NOUN
easat-4403	196	18	(	(	PUNCT
easat-4403	196	19	bsq1	bsq1	NOUN
easat-4403	196	20	to	to	ADP
easat-4403	196	21	bsq5	bsq5	PROPN
easat-4403	196	22	)	)	PUNCT
easat-4403	196	23	and	and	CCONJ
easat-4403	196	24	customer	customer	NOUN
easat-4403	196	25	loyalty	loyalty	NOUN
easat-4403	196	26	.	.	PUNCT
easat-4403	197	1	the	the	PRON
easat-4403	197	2	r	r	NOUN
easat-4403	197	3	square	square	NOUN
easat-4403	197	4	(	(	PUNCT
easat-4403	197	5	.404	.404	NUM
easat-4403	197	6	)	)	PUNCT
easat-4403	197	7	suggests	suggest	VERB
easat-4403	197	8	that	that	SCONJ
easat-4403	197	9	approximately	approximately	ADV
easat-4403	197	10	40.4	40.4	NUM
easat-4403	197	11	%	%	NOUN
easat-4403	197	12	of	of	ADP
easat-4403	197	13	the	the	DET
easat-4403	197	14	variation	variation	NOUN
easat-4403	197	15	in	in	ADP
easat-4403	197	16	customer	customer	NOUN
easat-4403	197	17	loyalty	loyalty	NOUN
easat-4403	197	18	is	be	AUX
easat-4403	197	19	explained	explain	VERB
easat-4403	197	20	by	by	ADP
easat-4403	197	21	the	the	DET
easat-4403	197	22	combined	combine	VERB
easat-4403	197	23	effects	effect	NOUN
easat-4403	197	24	of	of	ADP
easat-4403	197	25	bsq1	bsq1	NOUN
easat-4403	197	26	to	to	ADP
easat-4403	197	27	bsq5	bsq5	PROPN
easat-4403	197	28	.	.	PUNCT
easat-4403	198	1	adjusted	adjust	VERB
easat-4403	198	2	r	r	NOUN
easat-4403	198	3	square	square	NOUN
easat-4403	198	4	(	(	PUNCT
easat-4403	198	5	.398	.398	NUM
easat-4403	198	6	)	)	PUNCT
easat-4403	198	7	slightly	slightly	ADV
easat-4403	198	8	adjusts	adjust	VERB
easat-4403	198	9	for	for	ADP
easat-4403	198	10	the	the	DET
easat-4403	198	11	number	number	NOUN
easat-4403	198	12	of	of	ADP
easat-4403	198	13	predictors	predictor	NOUN
easat-4403	198	14	,	,	PUNCT
easat-4403	198	15	indicating	indicate	VERB
easat-4403	198	16	a	a	DET
easat-4403	198	17	consistent	consistent	ADJ
easat-4403	198	18	explanatory	explanatory	ADJ
easat-4403	198	19	power	power	NOUN
easat-4403	198	20	.	.	PUNCT
easat-4403	199	1	table	table	NOUN
easat-4403	199	2	2	2	NUM
easat-4403	199	3	.	.	PUNCT
easat-4403	199	4	anovaa	anovaa	PROPN
easat-4403	199	5	model	model	PROPN
easat-4403	199	6	sum	sum	PROPN
easat-4403	199	7	of	of	ADP
easat-4403	199	8	squares	square	NOUN
easat-4403	199	9	df	df	PROPN
easat-4403	199	10	mean	mean	PROPN
easat-4403	199	11	square	square	PROPN
easat-4403	199	12	f	f	PROPN
easat-4403	199	13	sig	sig	PROPN
easat-4403	199	14	.	.	PROPN
easat-4403	199	15	1	1	NUM
easat-4403	199	16	regression	regression	NOUN
easat-4403	199	17	142.186	142.186	NUM
easat-4403	199	18	5	5	NUM
easat-4403	199	19	28.437	28.437	NUM
easat-4403	199	20	75.730	75.730	NUM
easat-4403	199	21	0.000b	0.000b	NOUN
easat-4403	199	22	residual	residual	ADJ
easat-4403	199	23	209.908	209.908	NUM
easat-4403	199	24	559	559	NUM
easat-4403	199	25	0.376	0.376	NUM
easat-4403	199	26	total	total	ADJ
easat-4403	199	27	352.094	352.094	NUM
easat-4403	199	28	564	564	NUM
easat-4403	199	29	note	note	NOUN
easat-4403	199	30	:	:	PUNCT
easat-4403	199	31	a.	a.	NOUN
easat-4403	199	32	dependent	dependent	ADJ
easat-4403	199	33	variable	variable	NOUN
easat-4403	199	34	:	:	PUNCT
easat-4403	199	35	v36	v36	PROPN
easat-4403	199	36	b.	b.	PROPN
easat-4403	199	37	predictors	predictor	NOUN
easat-4403	199	38	:	:	PUNCT
easat-4403	199	39	(	(	PUNCT
easat-4403	199	40	constant	constant	ADJ
easat-4403	199	41	)	)	PUNCT
easat-4403	199	42	,	,	PUNCT
easat-4403	199	43	bsq5	bsq5	PROPN
easat-4403	199	44	,	,	PUNCT
easat-4403	199	45	bsq2	bsq2	PROPN
easat-4403	199	46	,	,	PUNCT
easat-4403	199	47	bsq4	bsq4	PROPN
easat-4403	199	48	,	,	PUNCT
easat-4403	199	49	bsq1	bsq1	NOUN
easat-4403	199	50	,	,	PUNCT
easat-4403	199	51	bsq3	bsq3	PROPN
easat-4403	199	52	.	.	PUNCT
easat-4403	200	1	6.2	6.2	NUM
easat-4403	200	2	.	.	PUNCT
easat-4403	201	1	anova	anova	PROPN
easat-4403	201	2	table	table	VERB
easat-4403	201	3	the	the	DET
easat-4403	201	4	anova	anova	PROPN
easat-4403	201	5	f	f	X
easat-4403	201	6	-	-	PUNCT
easat-4403	201	7	value	value	NOUN
easat-4403	201	8	(	(	PUNCT
easat-4403	201	9	75.73	75.73	NUM
easat-4403	201	10	)	)	PUNCT
easat-4403	201	11	and	and	CCONJ
easat-4403	201	12	its	its	PRON
easat-4403	201	13	significance	significance	NOUN
easat-4403	201	14	level	level	NOUN
easat-4403	201	15	(	(	PUNCT
easat-4403	201	16	.000	.000	NUM
easat-4403	201	17	)	)	PUNCT
easat-4403	201	18	indicate	indicate	VERB
easat-4403	201	19	that	that	SCONJ
easat-4403	201	20	the	the	DET
easat-4403	201	21	model	model	NOUN
easat-4403	201	22	is	be	AUX
easat-4403	201	23	statistically	statistically	ADV
easat-4403	201	24	significant	significant	ADJ
easat-4403	201	25	overall	overall	ADV
easat-4403	201	26	in	in	ADP
easat-4403	201	27	service	service	NOUN
easat-4403	201	28	quality	quality	NOUN
easat-4403	201	29	and	and	CCONJ
easat-4403	201	30	loyalty	loyalty	NOUN
easat-4403	201	31	assessment	assessment	NOUN
easat-4403	201	32	.	.	PUNCT
easat-4403	202	1	this	this	PRON
easat-4403	202	2	means	mean	VERB
easat-4403	202	3	that	that	SCONJ
easat-4403	202	4	,	,	PUNCT
easat-4403	202	5	collectively	collectively	ADV
easat-4403	202	6	,	,	PUNCT
easat-4403	202	7	the	the	DET
easat-4403	202	8	dimensions	dimension	NOUN
easat-4403	202	9	of	of	ADP
easat-4403	202	10	service	service	NOUN
easat-4403	202	11	quality	quality	NOUN
easat-4403	202	12	(	(	PUNCT
easat-4403	202	13	bsq1	bsq1	NOUN
easat-4403	202	14	to	to	PART
easat-4403	202	15	bsq5	bsq5	PROPN
easat-4403	202	16	)	)	PUNCT
easat-4403	202	17	have	have	VERB
easat-4403	202	18	a	a	DET
easat-4403	202	19	significant	significant	ADJ
easat-4403	202	20	impact	impact	NOUN
easat-4403	202	21	on	on	ADP
easat-4403	202	22	customer	customer	NOUN
easat-4403	202	23	loyalty	loyalty	NOUN
easat-4403	202	24	.	.	PUNCT
easat-4403	203	1	table	table	NOUN
easat-4403	203	2	3	3	NUM
easat-4403	203	3	.	.	PUNCT
easat-4403	204	1	coefficientsa	coefficientsa	NOUN
easat-4403	204	2	model	model	VERB
easat-4403	204	3	unstandardized	unstandardized	ADJ
easat-4403	204	4	coefficients	coefficient	NOUN
easat-4403	204	5	standardized	standardize	VERB
easat-4403	204	6	coefficients	coefficient	NOUN
easat-4403	204	7	t	t	PROPN
easat-4403	204	8	sig	sig	PROPN
easat-4403	204	9	.	.	PUNCT
easat-4403	205	1	collinearity	collinearity	PROPN
easat-4403	205	2	statistics	statistic	NOUN
easat-4403	205	3	b	b	NOUN
easat-4403	205	4	std	std	PROPN
easat-4403	205	5	.	.	NOUN
easat-4403	205	6	error	error	NOUN
easat-4403	205	7	beta	beta	NOUN
easat-4403	205	8	tolerance	tolerance	NOUN
easat-4403	205	9	vif	vif	NOUN
easat-4403	205	10	1	1	NUM
easat-4403	205	11	(	(	PUNCT
easat-4403	205	12	constant	constant	ADJ
easat-4403	205	13	)	)	PUNCT
easat-4403	205	14	1.507	1.507	NUM
easat-4403	205	15	.096	.096	NUM
easat-4403	206	1	15.639	15.639	NUM
easat-4403	206	2	0.000	0.000	NUM
easat-4403	206	3	bsq1	bsq1	NOUN
easat-4403	206	4	0.118	0.118	NUM
easat-4403	206	5	0.034	0.034	NUM
easat-4403	206	6	0.184	0.184	NUM
easat-4403	206	7	3.480	3.480	NUM
easat-4403	206	8	0.001	0.001	NUM
easat-4403	206	9	0.380	0.380	NUM
easat-4403	206	10	2.635	2.635	NUM
easat-4403	206	11	bsq2	bsq2	NOUN
easat-4403	206	12	0.038	0.038	NUM
easat-4403	206	13	0.035	0.035	NUM
easat-4403	206	14	0.057	0.057	NUM
easat-4403	206	15	1.074	1.074	NUM
easat-4403	206	16	0.283	0.283	NUM
easat-4403	206	17	0.385	0.385	NUM
easat-4403	206	18	2.600	2.600	NUM
easat-4403	206	19	bsq3	bsq3	VERB
easat-4403	206	20	0.252	0.252	NUM
easat-4403	206	21	0.037	0.037	NUM
easat-4403	206	22	0.378	0.378	NUM
easat-4403	206	23	6.722	6.722	NUM
easat-4403	206	24	0.000	0.000	NUM
easat-4403	206	25	0.337	0.337	NUM
easat-4403	206	26	2.967	2.967	NUM
easat-4403	206	27	bsq4	bsq4	NOUN
easat-4403	206	28	0.131	0.131	NUM
easat-4403	206	29	0.034	0.034	NUM
easat-4403	206	30	0.176	0.176	NUM
easat-4403	206	31	3.858	3.858	NUM
easat-4403	206	32	0.000	0.000	NUM
easat-4403	206	33	0.512	0.512	NUM
easat-4403	206	34	1.952	1.952	NUM
easat-4403	206	35	bsq5	bsq5	PROPN
easat-4403	206	36	-0.042	-0.042	PUNCT
easat-4403	206	37	0.037	0.037	NUM
easat-4403	206	38	-0.060	-0.060	NOUN
easat-4403	206	39	-1.151	-1.151	NOUN
easat-4403	206	40	0.250	0.250	NUM
easat-4403	206	41	0.386	0.386	NUM
easat-4403	206	42	2.589	2.589	NUM
easat-4403	206	43	note	note	NOUN
easat-4403	206	44	:	:	PUNCT
easat-4403	206	45	a.	a.	NOUN
easat-4403	206	46	dependent	dependent	ADJ
easat-4403	206	47	variable	variable	NOUN
easat-4403	206	48	:	:	PUNCT
easat-4403	207	1	v36	v36	PROPN
easat-4403	207	2	.	.	PROPN
easat-4403	207	3	6.3	6.3	NUM
easat-4403	207	4	.	.	PUNCT
easat-4403	208	1	the	the	DET
easat-4403	208	2	multiple	multiple	ADJ
easat-4403	208	3	regression	regression	NOUN
easat-4403	208	4	equation	equation	NOUN
easat-4403	208	5	=	=	PUNCT
easat-4403	209	1	=	=	SYM
easat-4403	209	2	1.507	1.507	NUM
easat-4403	209	3	+	+	NOUN
easat-4403	209	4	.118bsq1	.118bsq1	PUNCT
easat-4403	210	1	+	+	CCONJ
easat-4403	210	2	.038bsq2	.038bsq2	PUNCT
easat-4403	211	1	+	+	CCONJ
easat-4403	211	2	.252bsq3	.252bsq3	PUNCT
easat-4403	212	1	+	+	CCONJ
easat-4403	212	2	.131bsq4	.131bsq4	PUNCT
easat-4403	213	1	+	+	CCONJ
easat-4403	213	2	-042bsq5	-042bsq5	PUNCT
easat-4403	213	3	this	this	DET
easat-4403	213	4	regression	regression	NOUN
easat-4403	213	5	equation	equation	NOUN
easat-4403	213	6	explains	explain	VERB
easat-4403	213	7	how	how	SCONJ
easat-4403	213	8	different	different	ADJ
easat-4403	213	9	service	service	NOUN
easat-4403	213	10	quality	quality	NOUN
easat-4403	213	11	dimensions	dimension	NOUN
easat-4403	213	12	(	(	PUNCT
easat-4403	213	13	bsq1	bsq1	NOUN
easat-4403	213	14	to	to	ADP
easat-4403	213	15	bsq5	bsq5	PROPN
easat-4403	213	16	)	)	PUNCT
easat-4403	213	17	impact	impact	NOUN
easat-4403	213	18	customer	customer	NOUN
easat-4403	213	19	loyalty	loyalty	NOUN
easat-4403	213	20	(	(	PUNCT
easat-4403	213	21	cl	cl	NOUN
easat-4403	213	22	)	)	PUNCT
easat-4403	213	23	,	,	PUNCT
easat-4403	213	24	with	with	ADP
easat-4403	213	25	a	a	DET
easat-4403	213	26	baseline	baseline	ADJ
easat-4403	213	27	loyalty	loyalty	NOUN
easat-4403	213	28	level	level	NOUN
easat-4403	213	29	of	of	ADP
easat-4403	213	30	1.507	1.507	NUM
easat-4403	213	31	.	.	NOUN
easat-4403	214	1	1	1	NUM
easat-4403	214	2	.	.	X
easat-4403	214	3	bsq1	bsq1	NOUN
easat-4403	214	4	(	(	PUNCT
easat-4403	214	5	superior	superior	ADJ
easat-4403	214	6	service	service	NOUN
easat-4403	214	7	delivery	delivery	NOUN
easat-4403	214	8	:	:	PUNCT
easat-4403	214	9	0.118	0.118	NUM
easat-4403	214	10	)	)	PUNCT
easat-4403	214	11	moderately	moderately	ADV
easat-4403	214	12	enhances	enhance	VERB
easat-4403	214	13	loyalty	loyalty	NOUN
easat-4403	214	14	,	,	PUNCT
easat-4403	214	15	showing	show	VERB
easat-4403	214	16	that	that	SCONJ
easat-4403	214	17	perceived	perceive	VERB
easat-4403	214	18	quality	quality	NOUN
easat-4403	214	19	of	of	ADP
easat-4403	214	20	service	service	NOUN
easat-4403	214	21	matters	matter	NOUN
easat-4403	214	22	.	.	PUNCT
easat-4403	215	1	1297	1297	NUM
easat-4403	215	2	edelweiss	edelweiss	PROPN
easat-4403	215	3	applied	apply	VERB
easat-4403	215	4	science	science	NOUN
easat-4403	215	5	and	and	CCONJ
easat-4403	215	6	technology	technology	NOUN
easat-4403	215	7	issn	issn	PROPN
easat-4403	215	8	:	:	PUNCT
easat-4403	215	9	2576	2576	NUM
easat-4403	215	10	-	-	SYM
easat-4403	215	11	8484	8484	NUM
easat-4403	215	12	vol	vol	NOUN
easat-4403	215	13	.	.	PROPN
easat-4403	216	1	9	9	NUM
easat-4403	216	2	,	,	PUNCT
easat-4403	216	3	no	no	INTJ
easat-4403	216	4	.	.	NOUN
easat-4403	216	5	1	1	NUM
easat-4403	216	6	:	:	SYM
easat-4403	216	7	1289	1289	NUM
easat-4403	216	8	-	-	SYM
easat-4403	216	9	1301	1301	NUM
easat-4403	216	10	,	,	PUNCT
easat-4403	216	11	2025	2025	NUM
easat-4403	216	12	doi	doi	NOUN
easat-4403	216	13	:	:	PUNCT
easat-4403	216	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	216	15	©	©	PROPN
easat-4403	216	16	2025	2025	NUM
easat-4403	216	17	by	by	ADP
easat-4403	216	18	the	the	DET
easat-4403	216	19	author	author	NOUN
easat-4403	216	20	;	;	PUNCT
easat-4403	216	21	licensee	licensee	PROPN
easat-4403	216	22	learning	learning	NOUN
easat-4403	216	23	gate	gate	NOUN
easat-4403	216	24	2	2	NUM
easat-4403	216	25	.	.	PUNCT
easat-4403	217	1	bsq2	bsq2	NOUN
easat-4403	217	2	(	(	PUNCT
easat-4403	217	3	unforgettable	unforgettable	ADJ
easat-4403	217	4	service	service	NOUN
easat-4403	217	5	:	:	PUNCT
easat-4403	217	6	0.038	0.038	NUM
easat-4403	217	7	)	)	PUNCT
easat-4403	217	8	has	have	VERB
easat-4403	217	9	a	a	DET
easat-4403	217	10	small	small	ADJ
easat-4403	217	11	,	,	PUNCT
easat-4403	217	12	positive	positive	ADJ
easat-4403	217	13	effect	effect	NOUN
easat-4403	217	14	,	,	PUNCT
easat-4403	217	15	indicating	indicate	VERB
easat-4403	217	16	that	that	SCONJ
easat-4403	217	17	memorable	memorable	ADJ
easat-4403	217	18	service	service	NOUN
easat-4403	217	19	alone	alone	ADV
easat-4403	217	20	may	may	AUX
easat-4403	217	21	have	have	VERB
easat-4403	217	22	limited	limit	VERB
easat-4403	217	23	influence	influence	NOUN
easat-4403	217	24	.	.	PUNCT
easat-4403	218	1	3	3	X
easat-4403	218	2	.	.	X
easat-4403	218	3	bsq3	bsq3	NOUN
easat-4403	218	4	(	(	PUNCT
easat-4403	218	5	excellent	excellent	ADJ
easat-4403	218	6	service	service	NOUN
easat-4403	218	7	experience	experience	NOUN
easat-4403	218	8	:	:	PUNCT
easat-4403	218	9	0.252	0.252	NUM
easat-4403	218	10	)	)	PUNCT
easat-4403	218	11	has	have	VERB
easat-4403	218	12	the	the	DET
easat-4403	218	13	strongest	strong	ADJ
easat-4403	218	14	positive	positive	ADJ
easat-4403	218	15	influence	influence	NOUN
easat-4403	218	16	judging	judge	VERB
easat-4403	218	17	by	by	ADP
easat-4403	218	18	its	its	PRON
easat-4403	218	19	associated	associated	ADJ
easat-4403	218	20	t-6.722	t-6.722	PROPN
easat-4403	218	21	,	,	PUNCT
easat-4403	218	22	a	a	DET
easat-4403	218	23	very	very	ADV
easat-4403	218	24	strong	strong	ADJ
easat-4403	218	25	influence	influence	NOUN
easat-4403	218	26	4	4	NUM
easat-4403	218	27	.	.	PUNCT
easat-4403	219	1	bsq4	bsq4	PROPN
easat-4403	219	2	(	(	PUNCT
easat-4403	219	3	good	good	ADJ
easat-4403	219	4	feeling	feeling	NOUN
easat-4403	219	5	at	at	ADP
easat-4403	219	6	consumption	consumption	NOUN
easat-4403	219	7	:	:	PUNCT
easat-4403	219	8	0.131	0.131	NUM
easat-4403	219	9	)	)	PUNCT
easat-4403	219	10	have	have	VERB
easat-4403	219	11	the	the	DET
easat-4403	219	12	second	second	ADJ
easat-4403	219	13	strongest	strong	ADJ
easat-4403	219	14	positive	positive	ADJ
easat-4403	219	15	impacts	impact	NOUN
easat-4403	219	16	,	,	PUNCT
easat-4403	219	17	suggesting	suggest	VERB
easat-4403	219	18	that	that	SCONJ
easat-4403	219	19	a	a	DET
easat-4403	219	20	high	high	ADJ
easat-4403	219	21	-	-	PUNCT
easat-4403	219	22	quality	quality	NOUN
easat-4403	219	23	experience	experience	NOUN
easat-4403	219	24	and	and	CCONJ
easat-4403	219	25	positive	positive	ADJ
easat-4403	219	26	feelings	feeling	NOUN
easat-4403	219	27	significantly	significantly	ADV
easat-4403	219	28	boost	boost	VERB
easat-4403	219	29	customer	customer	NOUN
easat-4403	219	30	loyalty	loyalty	NOUN
easat-4403	219	31	,	,	PUNCT
easat-4403	219	32	and	and	CCONJ
easat-4403	219	33	5	5	X
easat-4403	219	34	.	.	X
easat-4403	219	35	bsq5	bsq5	PROPN
easat-4403	219	36	(	(	PUNCT
easat-4403	219	37	consistency	consistency	NOUN
easat-4403	219	38	in	in	ADP
easat-4403	219	39	quality	quality	NOUN
easat-4403	219	40	service	service	NOUN
easat-4403	219	41	delivery	delivery	NOUN
easat-4403	219	42	:	:	PUNCT
easat-4403	219	43	-0.042	-0.042	NUM
easat-4403	219	44	)	)	PUNCT
easat-4403	219	45	has	have	VERB
easat-4403	219	46	a	a	DET
easat-4403	219	47	minor	minor	ADJ
easat-4403	219	48	negative	negative	ADJ
easat-4403	219	49	effect	effect	NOUN
easat-4403	219	50	,	,	PUNCT
easat-4403	219	51	suggesting	suggest	VERB
easat-4403	219	52	that	that	DET
easat-4403	219	53	consistency	consistency	NOUN
easat-4403	219	54	alone	alone	ADV
easat-4403	219	55	does	do	AUX
easat-4403	219	56	not	not	PART
easat-4403	219	57	strongly	strongly	ADV
easat-4403	219	58	drive	drive	VERB
easat-4403	219	59	loyalty	loyalty	NOUN
easat-4403	219	60	.	.	PUNCT
easat-4403	220	1	in	in	ADP
easat-4403	220	2	summary	summary	NOUN
easat-4403	220	3	,	,	PUNCT
easat-4403	220	4	customer	customer	NOUN
easat-4403	220	5	loyalty	loyalty	NOUN
easat-4403	220	6	is	be	AUX
easat-4403	220	7	most	most	ADV
easat-4403	220	8	influenced	influence	VERB
easat-4403	220	9	by	by	ADP
easat-4403	220	10	an	an	DET
easat-4403	220	11	excellent	excellent	ADJ
easat-4403	220	12	service	service	NOUN
easat-4403	220	13	experience	experience	NOUN
easat-4403	220	14	and	and	CCONJ
easat-4403	220	15	positive	positive	ADJ
easat-4403	220	16	emotional	emotional	ADJ
easat-4403	220	17	responses	response	NOUN
easat-4403	220	18	(	(	PUNCT
easat-4403	220	19	good	good	ADJ
easat-4403	220	20	feeling	feeling	NOUN
easat-4403	220	21	)	)	PUNCT
easat-4403	220	22	.	.	PUNCT
easat-4403	221	1	7	7	X
easat-4403	221	2	.	.	NUM
easat-4403	221	3	hypotheses	hypothesis	NOUN
easat-4403	221	4	and	and	CCONJ
easat-4403	221	5	interpretation	interpretation	NOUN
easat-4403	221	6	of	of	ADP
easat-4403	221	7	spss	spss	PROPN
easat-4403	221	8	results	result	NOUN
easat-4403	221	9	each	each	DET
easat-4403	221	10	hypothesis	hypothesis	NOUN
easat-4403	221	11	examines	examine	VERB
easat-4403	221	12	whether	whether	SCONJ
easat-4403	221	13	a	a	DET
easat-4403	221	14	specific	specific	ADJ
easat-4403	221	15	dimension	dimension	NOUN
easat-4403	221	16	of	of	ADP
easat-4403	221	17	service	service	NOUN
easat-4403	221	18	quality	quality	NOUN
easat-4403	221	19	(	(	PUNCT
easat-4403	221	20	bsq1	bsq1	NOUN
easat-4403	221	21	to	to	ADP
easat-4403	221	22	bsq5	bsq5	PROPN
easat-4403	221	23	)	)	PUNCT
easat-4403	221	24	significantly	significantly	ADV
easat-4403	221	25	influences	influence	VERB
easat-4403	221	26	customer	customer	NOUN
easat-4403	221	27	loyalty	loyalty	NOUN
easat-4403	221	28	.	.	PUNCT
easat-4403	222	1	the	the	DET
easat-4403	222	2	null	null	ADJ
easat-4403	222	3	hypotheses	hypothesis	NOUN
easat-4403	222	4	(	(	PUNCT
easat-4403	222	5	ho1	ho1	NOUN
easat-4403	222	6	to	to	PART
easat-4403	222	7	ho5	ho5	PROPN
easat-4403	222	8	)	)	PUNCT
easat-4403	222	9	propose	propose	VERB
easat-4403	222	10	that	that	SCONJ
easat-4403	222	11	there	there	PRON
easat-4403	222	12	is	be	VERB
easat-4403	222	13	no	no	DET
easat-4403	222	14	significant	significant	ADJ
easat-4403	222	15	effect	effect	NOUN
easat-4403	222	16	of	of	ADP
easat-4403	222	17	each	each	DET
easat-4403	222	18	service	service	NOUN
easat-4403	222	19	quality	quality	NOUN
easat-4403	222	20	dimension	dimension	NOUN
easat-4403	222	21	on	on	ADP
easat-4403	222	22	customer	customer	NOUN
easat-4403	222	23	loyalty	loyalty	NOUN
easat-4403	222	24	.	.	PUNCT
easat-4403	223	1	7.1	7.1	NUM
easat-4403	223	2	.	.	PUNCT
easat-4403	223	3	coefficients	coefficient	NOUN
easat-4403	223	4	table	table	NOUN
easat-4403	223	5	3	3	NUM
easat-4403	223	6	each	each	DET
easat-4403	223	7	coefficient	coefficient	NOUN
easat-4403	223	8	represents	represent	VERB
easat-4403	223	9	the	the	DET
easat-4403	223	10	unique	unique	ADJ
easat-4403	223	11	impact	impact	NOUN
easat-4403	223	12	of	of	ADP
easat-4403	223	13	a	a	DET
easat-4403	223	14	service	service	NOUN
easat-4403	223	15	quality	quality	NOUN
easat-4403	223	16	dimension	dimension	NOUN
easat-4403	223	17	on	on	ADP
easat-4403	223	18	customer	customer	NOUN
easat-4403	223	19	loyalty	loyalty	NOUN
easat-4403	223	20	while	while	SCONJ
easat-4403	223	21	controlling	control	VERB
easat-4403	223	22	for	for	ADP
easat-4403	223	23	the	the	DET
easat-4403	223	24	other	other	ADJ
easat-4403	223	25	variables	variable	NOUN
easat-4403	223	26	.	.	PUNCT
easat-4403	224	1	bsq1	bsq1	NOUN
easat-4403	224	2	(	(	PUNCT
easat-4403	224	3	superior	superior	ADJ
easat-4403	224	4	service	service	NOUN
easat-4403	224	5	delivery	delivery	NOUN
easat-4403	224	6	)	)	PUNCT
easat-4403	224	7	b	b	NOUN
easat-4403	224	8	=	=	PUNCT
easat-4403	224	9	.118	.118	NUM
easat-4403	224	10	,	,	PUNCT
easat-4403	224	11	t	t	PROPN
easat-4403	224	12	=	=	PUNCT
easat-4403	224	13	3.480	3.480	NUM
easat-4403	224	14	,	,	PUNCT
easat-4403	224	15	p	p	X
easat-4403	224	16	=	=	SYM
easat-4403	224	17	.001	.001	NUM
easat-4403	224	18	this	this	DET
easat-4403	224	19	positive	positive	ADJ
easat-4403	224	20	and	and	CCONJ
easat-4403	224	21	significant	significant	ADJ
easat-4403	224	22	effect	effect	NOUN
easat-4403	224	23	suggests	suggest	VERB
easat-4403	224	24	that	that	SCONJ
easat-4403	224	25	perceived	perceive	VERB
easat-4403	224	26	superior	superior	ADJ
easat-4403	224	27	service	service	NOUN
easat-4403	224	28	delivery	delivery	NOUN
easat-4403	224	29	positively	positively	ADV
easat-4403	224	30	influences	influence	VERB
easat-4403	224	31	customer	customer	NOUN
easat-4403	224	32	loyalty	loyalty	NOUN
easat-4403	224	33	.	.	PUNCT
easat-4403	225	1	thus	thus	ADV
easat-4403	225	2	,	,	PUNCT
easat-4403	225	3	we	we	PRON
easat-4403	225	4	reject	reject	VERB
easat-4403	225	5	ho1	ho1	PROPN
easat-4403	225	6	.	.	PUNCT
easat-4403	226	1	bsq2	bsq2	NOUN
easat-4403	226	2	(	(	PUNCT
easat-4403	226	3	unforgettable	unforgettable	ADJ
easat-4403	226	4	services	service	NOUN
easat-4403	226	5	delivered	deliver	VERB
easat-4403	226	6	)	)	PUNCT
easat-4403	226	7	b	b	NOUN
easat-4403	226	8	=	=	PUNCT
easat-4403	226	9	.038	.038	NUM
easat-4403	226	10	,	,	PUNCT
easat-4403	226	11	t	t	PROPN
easat-4403	226	12	=	=	SYM
easat-4403	226	13	1.074	1.074	NUM
easat-4403	226	14	,	,	PUNCT
easat-4403	226	15	p	p	X
easat-4403	226	16	=	=	NOUN
easat-4403	226	17	.283	.283	NUM
easat-4403	226	18	this	this	DET
easat-4403	226	19	effect	effect	NOUN
easat-4403	226	20	is	be	AUX
easat-4403	226	21	not	not	PART
easat-4403	226	22	statistically	statistically	ADV
easat-4403	226	23	significant	significant	ADJ
easat-4403	226	24	,	,	PUNCT
easat-4403	226	25	indicating	indicate	VERB
easat-4403	226	26	that	that	SCONJ
easat-4403	226	27	unforgettable	unforgettable	ADJ
easat-4403	226	28	service	service	NOUN
easat-4403	226	29	delivery	delivery	NOUN
easat-4403	226	30	does	do	AUX
easat-4403	226	31	not	not	PART
easat-4403	226	32	significantly	significantly	ADV
easat-4403	226	33	impact	impact	VERB
easat-4403	226	34	customer	customer	NOUN
easat-4403	226	35	loyalty	loyalty	NOUN
easat-4403	226	36	.	.	PUNCT
easat-4403	227	1	thus	thus	ADV
easat-4403	227	2	,	,	PUNCT
easat-4403	227	3	we	we	PRON
easat-4403	227	4	fail	fail	VERB
easat-4403	227	5	to	to	PART
easat-4403	227	6	reject	reject	VERB
easat-4403	227	7	ho2	ho2	PROPN
easat-4403	227	8	.	.	PUNCT
easat-4403	228	1	bsq3	bsq3	PROPN
easat-4403	228	2	(	(	PUNCT
easat-4403	228	3	excellent	excellent	ADJ
easat-4403	228	4	service	service	NOUN
easat-4403	228	5	experience	experience	NOUN
easat-4403	228	6	)	)	PUNCT
easat-4403	228	7	b	b	NOUN
easat-4403	229	1	=	=	PUNCT
easat-4403	229	2	.252	.252	NUM
easat-4403	229	3	,	,	PUNCT
easat-4403	229	4	t	t	NOUN
easat-4403	229	5	=	=	PUNCT
easat-4403	229	6	6.722	6.722	NUM
easat-4403	229	7	,	,	PUNCT
easat-4403	229	8	p	p	NOUN
easat-4403	229	9	=	=	NOUN
easat-4403	229	10	.000	.000	NUM
easat-4403	229	11	the	the	DET
easat-4403	229	12	positive	positive	ADJ
easat-4403	229	13	and	and	CCONJ
easat-4403	229	14	highly	highly	ADV
easat-4403	229	15	significant	significant	ADJ
easat-4403	229	16	effect	effect	NOUN
easat-4403	229	17	shows	show	VERB
easat-4403	229	18	that	that	SCONJ
easat-4403	229	19	an	an	DET
easat-4403	229	20	excellent	excellent	ADJ
easat-4403	229	21	service	service	NOUN
easat-4403	229	22	experience	experience	NOUN
easat-4403	229	23	significantly	significantly	ADV
easat-4403	229	24	enhances	enhance	VERB
easat-4403	229	25	customer	customer	NOUN
easat-4403	229	26	loyalty	loyalty	NOUN
easat-4403	229	27	.	.	PUNCT
easat-4403	230	1	we	we	PRON
easat-4403	230	2	reject	reject	VERB
easat-4403	230	3	ho3	ho3	NOUN
easat-4403	230	4	.	.	PUNCT
easat-4403	231	1	bsq4	bsq4	PROPN
easat-4403	231	2	(	(	PUNCT
easat-4403	231	3	good	good	ADJ
easat-4403	231	4	feeling	feeling	NOUN
easat-4403	231	5	at	at	ADP
easat-4403	231	6	consumption	consumption	NOUN
easat-4403	231	7	)	)	PUNCT
easat-4403	231	8	b	b	NOUN
easat-4403	231	9	=	=	SYM
easat-4403	231	10	.131	.131	NUM
easat-4403	231	11	,	,	PUNCT
easat-4403	231	12	t	t	NOUN
easat-4403	231	13	=	=	SYM
easat-4403	231	14	3.858	3.858	NUM
easat-4403	231	15	,	,	PUNCT
easat-4403	231	16	p	p	NOUN
easat-4403	231	17	=	=	NOUN
easat-4403	231	18	.000	.000	NUM
easat-4403	231	19	this	this	DET
easat-4403	231	20	positive	positive	ADJ
easat-4403	231	21	and	and	CCONJ
easat-4403	231	22	significant	significant	ADJ
easat-4403	231	23	effect	effect	NOUN
easat-4403	231	24	suggests	suggest	VERB
easat-4403	231	25	that	that	SCONJ
easat-4403	231	26	a	a	DET
easat-4403	231	27	good	good	ADJ
easat-4403	231	28	feeling	feeling	NOUN
easat-4403	231	29	during	during	ADP
easat-4403	231	30	service	service	NOUN
easat-4403	231	31	consumption	consumption	NOUN
easat-4403	231	32	positively	positively	ADV
easat-4403	231	33	influences	influence	VERB
easat-4403	231	34	customer	customer	NOUN
easat-4403	231	35	loyalty	loyalty	NOUN
easat-4403	231	36	.	.	PUNCT
easat-4403	232	1	we	we	PRON
easat-4403	232	2	reject	reject	VERB
easat-4403	232	3	ho4	ho4	PROPN
easat-4403	232	4	.	.	PUNCT
easat-4403	233	1	bsq5	bsq5	PROPN
easat-4403	233	2	(	(	PUNCT
easat-4403	233	3	consistency	consistency	NOUN
easat-4403	233	4	in	in	ADP
easat-4403	233	5	service	service	NOUN
easat-4403	233	6	delivery	delivery	NOUN
easat-4403	233	7	)	)	PUNCT
easat-4403	233	8	b	b	NOUN
easat-4403	233	9	=	=	SYM
easat-4403	233	10	-0.042	-0.042	PROPN
easat-4403	233	11	,	,	PUNCT
easat-4403	233	12	t	t	NOUN
easat-4403	233	13	=	=	SYM
easat-4403	233	14	-1.151	-1.151	PROPN
easat-4403	233	15	,	,	PUNCT
easat-4403	233	16	p	p	NOUN
easat-4403	233	17	=	=	NOUN
easat-4403	233	18	.250	.250	NUM
easat-4403	233	19	this	this	DET
easat-4403	233	20	effect	effect	NOUN
easat-4403	233	21	is	be	AUX
easat-4403	233	22	not	not	PART
easat-4403	233	23	statistically	statistically	ADV
easat-4403	233	24	significant	significant	ADJ
easat-4403	233	25	,	,	PUNCT
easat-4403	233	26	indicating	indicate	VERB
easat-4403	233	27	that	that	SCONJ
easat-4403	233	28	perceived	perceive	VERB
easat-4403	233	29	consistency	consistency	NOUN
easat-4403	233	30	in	in	ADP
easat-4403	233	31	service	service	NOUN
easat-4403	233	32	quality	quality	NOUN
easat-4403	233	33	delivery	delivery	NOUN
easat-4403	233	34	does	do	AUX
easat-4403	233	35	not	not	PART
easat-4403	233	36	significantly	significantly	ADV
easat-4403	233	37	affect	affect	VERB
easat-4403	233	38	customer	customer	NOUN
easat-4403	233	39	loyalty	loyalty	NOUN
easat-4403	233	40	.	.	PUNCT
easat-4403	234	1	we	we	PRON
easat-4403	234	2	fail	fail	VERB
easat-4403	234	3	to	to	PART
easat-4403	234	4	reject	reject	VERB
easat-4403	234	5	ho5	ho5	PROPN
easat-4403	234	6	.	.	PROPN
easat-4403	234	7	7.2	7.2	NUM
easat-4403	234	8	.	.	PUNCT
easat-4403	235	1	collinearity	collinearity	NOUN
easat-4403	235	2	statistics	statistic	NOUN
easat-4403	235	3	tolerance	tolerance	NOUN
easat-4403	235	4	and	and	CCONJ
easat-4403	235	5	vif	vif	NOUN
easat-4403	235	6	values	value	NOUN
easat-4403	235	7	indicate	indicate	VERB
easat-4403	235	8	no	no	DET
easat-4403	235	9	significant	significant	ADJ
easat-4403	235	10	multicollinearity	multicollinearity	NOUN
easat-4403	235	11	issues	issue	NOUN
easat-4403	235	12	among	among	ADP
easat-4403	235	13	the	the	DET
easat-4403	235	14	predictors	predictor	NOUN
easat-4403	235	15	(	(	PUNCT
easat-4403	235	16	all	all	DET
easat-4403	235	17	vif	vif	NOUN
easat-4403	235	18	values	value	NOUN
easat-4403	235	19	are	be	AUX
easat-4403	235	20	below	below	ADP
easat-4403	235	21	3	3	NUM
easat-4403	235	22	)	)	PUNCT
easat-4403	235	23	.	.	PUNCT
easat-4403	236	1	8	8	X
easat-4403	236	2	.	.	X
easat-4403	236	3	discussion	discussion	NOUN
easat-4403	236	4	of	of	ADP
easat-4403	236	5	results	result	NOUN
easat-4403	236	6	having	having	AUX
easat-4403	236	7	presented	present	VERB
easat-4403	236	8	the	the	DET
easat-4403	236	9	result	result	NOUN
easat-4403	236	10	,	,	PUNCT
easat-4403	236	11	we	we	PRON
easat-4403	236	12	attempt	attempt	VERB
easat-4403	236	13	to	to	PART
easat-4403	236	14	discuss	discuss	VERB
easat-4403	236	15	each	each	PRON
easat-4403	236	16	in	in	ADP
easat-4403	236	17	the	the	DET
easat-4403	236	18	following	follow	VERB
easat-4403	236	19	sequence	sequence	NOUN
easat-4403	236	20	with	with	ADP
easat-4403	236	21	respect	respect	NOUN
easat-4403	236	22	to	to	ADP
easat-4403	236	23	the	the	DET
easat-4403	236	24	hypotheses	hypothesis	NOUN
easat-4403	236	25	presented	present	VERB
easat-4403	236	26	.	.	PUNCT
easat-4403	237	1	hypothesis	hypothesis	NOUN
easat-4403	237	2	1	1	NUM
easat-4403	237	3	:	:	PUNCT
easat-4403	237	4	first	first	ADV
easat-4403	237	5	the	the	DET
easat-4403	237	6	bsq1	bsq1	NOUN
easat-4403	237	7	which	which	PRON
easat-4403	237	8	has	have	VERB
easat-4403	237	9	a	a	DET
easat-4403	237	10	positive	positive	ADJ
easat-4403	237	11	association	association	NOUN
easat-4403	237	12	(	(	PUNCT
easat-4403	237	13	b.118	b.118	VERB
easat-4403	237	14	)	)	PUNCT
easat-4403	237	15	with	with	ADP
easat-4403	237	16	the	the	DET
easat-4403	237	17	customer	customer	NOUN
easat-4403	237	18	loyalty	loyalty	NOUN
easat-4403	237	19	)	)	PUNCT
easat-4403	237	20	and	and	CCONJ
easat-4403	237	21	which	which	PRON
easat-4403	237	22	measures	measure	VERB
easat-4403	237	23	the	the	DET
easat-4403	237	24	impart	impart	NOUN
easat-4403	237	25	of	of	ADP
easat-4403	237	26	superior	superior	ADJ
easat-4403	237	27	service	service	NOUN
easat-4403	237	28	delivery	delivery	NOUN
easat-4403	237	29	was	be	AUX
easat-4403	237	30	hypothesized	hypothesize	VERB
easat-4403	237	31	not	not	PART
easat-4403	237	32	to	to	PART
easat-4403	237	33	have	have	VERB
easat-4403	237	34	any	any	DET
easat-4403	237	35	significant	significant	ADJ
easat-4403	237	36	1298	1298	NUM
easat-4403	237	37	edelweiss	edelweiss	PROPN
easat-4403	237	38	applied	apply	VERB
easat-4403	237	39	science	science	NOUN
easat-4403	237	40	and	and	CCONJ
easat-4403	237	41	technology	technology	NOUN
easat-4403	237	42	issn	issn	PROPN
easat-4403	237	43	:	:	PUNCT
easat-4403	237	44	2576	2576	NUM
easat-4403	237	45	-	-	SYM
easat-4403	237	46	8484	8484	NUM
easat-4403	237	47	vol	vol	NOUN
easat-4403	237	48	.	.	PROPN
easat-4403	237	49	9	9	NUM
easat-4403	237	50	,	,	PUNCT
easat-4403	237	51	no	no	INTJ
easat-4403	237	52	.	.	NOUN
easat-4403	237	53	1	1	NUM
easat-4403	237	54	:	:	SYM
easat-4403	237	55	1289	1289	NUM
easat-4403	237	56	-	-	SYM
easat-4403	237	57	1301	1301	NUM
easat-4403	237	58	,	,	PUNCT
easat-4403	237	59	2025	2025	NUM
easat-4403	237	60	doi	doi	NOUN
easat-4403	237	61	:	:	PUNCT
easat-4403	237	62	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	237	63	©	©	PROPN
easat-4403	237	64	2025	2025	NUM
easat-4403	237	65	by	by	ADP
easat-4403	237	66	the	the	DET
easat-4403	237	67	author	author	NOUN
easat-4403	237	68	;	;	PUNCT
easat-4403	237	69	licensee	licensee	PROPN
easat-4403	237	70	learning	learn	VERB
easat-4403	237	71	gate	gate	NOUN
easat-4403	237	72	influence	influence	NOUN
easat-4403	237	73	on	on	ADP
easat-4403	237	74	customer	customer	NOUN
easat-4403	237	75	loyalty	loyalty	NOUN
easat-4403	237	76	.	.	PUNCT
easat-4403	238	1	the	the	DET
easat-4403	238	2	outcome	outcome	NOUN
easat-4403	238	3	is	be	AUX
easat-4403	238	4	a	a	DET
easat-4403	238	5	negation	negation	NOUN
easat-4403	238	6	of	of	ADP
easat-4403	238	7	the	the	DET
easat-4403	238	8	statement	statement	NOUN
easat-4403	238	9	.	.	PUNCT
easat-4403	239	1	this	this	PRON
easat-4403	239	2	means	mean	VERB
easat-4403	239	3	the	the	DET
easat-4403	239	4	first	first	ADJ
easat-4403	239	5	hypothesis	hypothesis	NOUN
easat-4403	239	6	is	be	AUX
easat-4403	239	7	rejected	reject	VERB
easat-4403	239	8	:	:	PUNCT
easat-4403	239	9	ho1	ho1	NOUN
easat-4403	239	10	:	:	PUNCT
easat-4403	239	11	rejected	reject	VERB
easat-4403	239	12	(	(	PUNCT
easat-4403	239	13	superior	superior	ADJ
easat-4403	239	14	service	service	NOUN
easat-4403	239	15	delivery	delivery	NOUN
easat-4403	239	16	significantly	significantly	ADV
easat-4403	239	17	influences	influence	VERB
easat-4403	239	18	customer	customer	NOUN
easat-4403	239	19	loyalty	loyalty	NOUN
easat-4403	239	20	)	)	PUNCT
easat-4403	239	21	.	.	PUNCT
easat-4403	240	1	the	the	DET
easat-4403	240	2	import	import	NOUN
easat-4403	240	3	of	of	ADP
easat-4403	240	4	the	the	DET
easat-4403	240	5	rejection	rejection	NOUN
easat-4403	240	6	suggested	suggest	VERB
easat-4403	240	7	that	that	SCONJ
easat-4403	240	8	superior	superior	ADJ
easat-4403	240	9	service	service	NOUN
easat-4403	240	10	delivery	delivery	NOUN
easat-4403	240	11	of	of	ADP
easat-4403	240	12	the	the	DET
easat-4403	240	13	brand	brand	NOUN
easat-4403	240	14	service	service	NOUN
easat-4403	240	15	provider	provider	NOUN
easat-4403	240	16	mtn	mtn	PROPN
easat-4403	240	17	is	be	AUX
easat-4403	240	18	key	key	ADJ
easat-4403	240	19	and	and	CCONJ
easat-4403	240	20	customers	customer	NOUN
easat-4403	240	21	are	be	AUX
easat-4403	240	22	endeared	endear	VERB
easat-4403	240	23	to	to	ADP
easat-4403	240	24	the	the	DET
easat-4403	240	25	service	service	NOUN
easat-4403	240	26	they	they	PRON
easat-4403	240	27	receive	receive	VERB
easat-4403	240	28	or	or	CCONJ
easat-4403	240	29	consume	consume	VERB
easat-4403	240	30	in	in	ADP
easat-4403	240	31	the	the	DET
easat-4403	240	32	telecom	telecom	NOUN
easat-4403	240	33	market	market	NOUN
easat-4403	240	34	where	where	SCONJ
easat-4403	240	35	the	the	DET
easat-4403	240	36	brand	brand	NOUN
easat-4403	240	37	is	be	AUX
easat-4403	240	38	competitively	competitively	ADV
easat-4403	240	39	engaged	engage	VERB
easat-4403	240	40	.	.	PUNCT
easat-4403	241	1	it	it	PRON
easat-4403	241	2	also	also	ADV
easat-4403	241	3	suggested	suggest	VERB
easat-4403	241	4	that	that	SCONJ
easat-4403	241	5	superiority	superiority	NOUN
easat-4403	241	6	of	of	ADP
easat-4403	241	7	service	service	NOUN
easat-4403	241	8	delivery	delivery	NOUN
easat-4403	241	9	serves	serve	VERB
easat-4403	241	10	as	as	ADP
easat-4403	241	11	a	a	DET
easat-4403	241	12	good	good	ADJ
easat-4403	241	13	attraction	attraction	NOUN
easat-4403	241	14	(	(	PUNCT
easat-4403	241	15	b	b	NOUN
easat-4403	241	16	=	=	PUNCT
easat-4403	241	17	.118	.118	NUM
easat-4403	241	18	,	,	PUNCT
easat-4403	241	19	t	t	PROPN
easat-4403	241	20	=	=	PUNCT
easat-4403	241	21	3.480	3.480	NUM
easat-4403	241	22	,	,	PUNCT
easat-4403	241	23	p	p	X
easat-4403	241	24	=	=	NOUN
easat-4403	241	25	.001	.001	NUM
easat-4403	241	26	)	)	PUNCT
easat-4403	241	27	to	to	ADP
easat-4403	241	28	customers	customer	NOUN
easat-4403	241	29	and	and	CCONJ
easat-4403	241	30	hence	hence	ADV
easat-4403	241	31	drive	drive	VERB
easat-4403	241	32	them	they	PRON
easat-4403	241	33	towards	towards	ADP
easat-4403	241	34	loyalty	loyalty	NOUN
easat-4403	241	35	to	to	ADP
easat-4403	241	36	the	the	DET
easat-4403	241	37	brand	brand	NOUN
easat-4403	242	1	[	[	X
easat-4403	242	2	17	17	NUM
easat-4403	242	3	,	,	PUNCT
easat-4403	242	4	40	40	NUM
easat-4403	242	5	]	]	PUNCT
easat-4403	242	6	.	.	PUNCT
easat-4403	243	1	scholars	scholar	NOUN
easat-4403	243	2	like	like	ADP
easat-4403	243	3	[	[	X
easat-4403	243	4	29	29	NUM
easat-4403	243	5	,	,	PUNCT
easat-4403	243	6	41	41	NUM
easat-4403	243	7	]	]	PUNCT
easat-4403	243	8	suggest	suggest	VERB
easat-4403	243	9	that	that	SCONJ
easat-4403	243	10	when	when	SCONJ
easat-4403	243	11	services	service	NOUN
easat-4403	243	12	are	be	AUX
easat-4403	243	13	top	top	ADJ
easat-4403	243	14	notch	notch	NOUN
easat-4403	243	15	and	and	CCONJ
easat-4403	243	16	customers	customer	NOUN
easat-4403	243	17	are	be	AUX
easat-4403	243	18	satisfied	satisfied	ADJ
easat-4403	243	19	the	the	DET
easat-4403	243	20	tendency	tendency	NOUN
easat-4403	243	21	to	to	PART
easat-4403	243	22	be	be	AUX
easat-4403	243	23	loyal	loyal	ADJ
easat-4403	243	24	is	be	AUX
easat-4403	243	25	very	very	ADV
easat-4403	243	26	high	high	ADJ
easat-4403	243	27	to	to	ADP
easat-4403	243	28	the	the	DET
easat-4403	243	29	brand	brand	NOUN
easat-4403	243	30	.	.	PUNCT
easat-4403	244	1	authors	author	NOUN
easat-4403	244	2	like	like	ADP
easat-4403	244	3	kotler	kotler	NOUN
easat-4403	244	4	and	and	CCONJ
easat-4403	244	5	keller	keller	PROPN
easat-4403	245	1	[	[	X
easat-4403	245	2	10	10	NUM
easat-4403	245	3	]	]	PUNCT
easat-4403	245	4	also	also	ADV
easat-4403	245	5	hold	hold	VERB
easat-4403	245	6	the	the	DET
easat-4403	245	7	view	view	NOUN
easat-4403	245	8	that	that	SCONJ
easat-4403	245	9	superior	superior	ADJ
easat-4403	245	10	service	service	NOUN
easat-4403	245	11	quality	quality	NOUN
easat-4403	245	12	delivery	delivery	NOUN
easat-4403	245	13	is	be	AUX
easat-4403	245	14	good	good	ADJ
easat-4403	245	15	to	to	PART
easat-4403	245	16	secure	secure	VERB
easat-4403	245	17	the	the	DET
easat-4403	245	18	customer	customer	NOUN
easat-4403	245	19	for	for	ADP
easat-4403	245	20	gaining	gain	VERB
easat-4403	245	21	life	life	NOUN
easat-4403	245	22	time	time	NOUN
easat-4403	245	23	transaction	transaction	NOUN
easat-4403	245	24	that	that	PRON
easat-4403	245	25	is	be	AUX
easat-4403	245	26	mutual	mutual	ADJ
easat-4403	245	27	.	.	PUNCT
easat-4403	246	1	hypothesis	hypothesis	NOUN
easat-4403	246	2	2	2	NUM
easat-4403	246	3	:	:	PUNCT
easat-4403	246	4	the	the	DET
easat-4403	246	5	degree	degree	NOUN
easat-4403	246	6	of	of	ADP
easat-4403	246	7	association	association	NOUN
easat-4403	246	8	between	between	ADP
easat-4403	246	9	(	(	PUNCT
easat-4403	246	10	bsq2	bsq2	NOUN
easat-4403	246	11	–	–	PUNCT
easat-4403	246	12	unforgettable	unforgettable	ADJ
easat-4403	246	13	service	service	NOUN
easat-4403	246	14	experience	experience	NOUN
easat-4403	246	15	and	and	CCONJ
easat-4403	246	16	customer	customer	NOUN
easat-4403	246	17	loyalty	loyalty	NOUN
easat-4403	246	18	)	)	PUNCT
easat-4403	246	19	is	be	AUX
easat-4403	246	20	indicated	indicate	VERB
easat-4403	246	21	in	in	ADP
easat-4403	246	22	table	table	NOUN
easat-4403	246	23	3	3	NUM
easat-4403	246	24	to	to	PART
easat-4403	246	25	be	be	AUX
easat-4403	246	26	positively	positively	ADV
easat-4403	246	27	associated	associate	VERB
easat-4403	246	28	with	with	ADP
easat-4403	246	29	the	the	DET
easat-4403	246	30	dependent	dependent	ADJ
easat-4403	246	31	variable	variable	NOUN
easat-4403	246	32	of	of	ADP
easat-4403	246	33	customer	customer	NOUN
easat-4403	246	34	loyalty	loyalty	NOUN
easat-4403	246	35	(	(	PUNCT
easat-4403	246	36	b=038	b=038	PROPN
easat-4403	246	37	)	)	PUNCT
easat-4403	246	38	.	.	PUNCT
easat-4403	247	1	this	this	DET
easat-4403	247	2	level	level	NOUN
easat-4403	247	3	of	of	ADP
easat-4403	247	4	association	association	NOUN
easat-4403	247	5	though	though	ADV
easat-4403	247	6	weak	weak	ADJ
easat-4403	247	7	but	but	CCONJ
easat-4403	247	8	is	be	AUX
easat-4403	247	9	positive	positive	ADJ
easat-4403	247	10	.	.	PUNCT
easat-4403	248	1	however	however	ADV
easat-4403	248	2	,	,	PUNCT
easat-4403	248	3	the	the	DET
easat-4403	248	4	hypothesis	hypothesis	NOUN
easat-4403	248	5	statement	statement	NOUN
easat-4403	248	6	that	that	PRON
easat-4403	248	7	perceived	perceive	VERB
easat-4403	248	8	unforgettable	unforgettable	ADJ
easat-4403	248	9	services	service	NOUN
easat-4403	248	10	received	receive	VERB
easat-4403	248	11	has	have	VERB
easat-4403	248	12	no	no	DET
easat-4403	248	13	significant	significant	ADJ
easat-4403	248	14	influence	influence	NOUN
easat-4403	248	15	on	on	ADP
easat-4403	248	16	customer	customer	NOUN
easat-4403	248	17	loyal	loyal	ADJ
easat-4403	248	18	turns	turn	VERB
easat-4403	248	19	out	out	ADP
easat-4403	248	20	to	to	PART
easat-4403	248	21	be	be	AUX
easat-4403	248	22	true	true	ADJ
easat-4403	248	23	.	.	PUNCT
easat-4403	249	1	indeed	indeed	ADV
easat-4403	249	2	(	(	PUNCT
easat-4403	249	3	b	b	X
easat-4403	249	4	=	=	NOUN
easat-4403	249	5	.038	.038	NUM
easat-4403	249	6	,	,	PUNCT
easat-4403	249	7	t	t	PROPN
easat-4403	249	8	=	=	SYM
easat-4403	249	9	1.074	1.074	NUM
easat-4403	249	10	,	,	PUNCT
easat-4403	249	11	p	p	X
easat-4403	249	12	=	=	PROPN
easat-4403	249	13	.283	.283	NUM
easat-4403	249	14	)	)	PUNCT
easat-4403	249	15	clearly	clearly	ADV
easat-4403	249	16	suggest	suggest	VERB
easat-4403	249	17	that	that	SCONJ
easat-4403	249	18	despite	despite	SCONJ
easat-4403	249	19	the	the	DET
easat-4403	249	20	positive	positive	ADJ
easat-4403	249	21	association	association	NOUN
easat-4403	249	22	the	the	DET
easat-4403	249	23	factor	factor	NOUN
easat-4403	249	24	is	be	AUX
easat-4403	249	25	not	not	PART
easat-4403	249	26	a	a	DET
easat-4403	249	27	significant	significant	ADJ
easat-4403	249	28	influencer	influencer	NOUN
easat-4403	249	29	and	and	CCONJ
easat-4403	249	30	does	do	AUX
easat-4403	249	31	not	not	PART
easat-4403	249	32	drive	drive	VERB
easat-4403	249	33	customer	customer	NOUN
easat-4403	249	34	loyalty	loyalty	NOUN
easat-4403	249	35	.	.	PUNCT
easat-4403	250	1	this	this	PRON
easat-4403	250	2	makes	make	VERB
easat-4403	250	3	the	the	DET
easat-4403	250	4	rejection	rejection	NOUN
easat-4403	250	5	of	of	ADP
easat-4403	250	6	the	the	DET
easat-4403	250	7	hypothesis	hypothesis	NOUN
easat-4403	250	8	inevitable	inevitable	ADJ
easat-4403	250	9	.	.	PUNCT
easat-4403	251	1	the	the	DET
easat-4403	251	2	implication	implication	NOUN
easat-4403	251	3	outrightly	outrightly	ADV
easat-4403	251	4	imply	imply	VERB
easat-4403	251	5	that	that	SCONJ
easat-4403	251	6	the	the	DET
easat-4403	251	7	hypothesis	hypothesis	NOUN
easat-4403	251	8	statement	statement	NOUN
easat-4403	251	9	is	be	AUX
easat-4403	251	10	accepted	accept	VERB
easat-4403	251	11	as	as	ADP
easat-4403	251	12	true	true	ADJ
easat-4403	251	13	,	,	PUNCT
easat-4403	251	14	meaning	mean	VERB
easat-4403	251	15	unforgettable	unforgettable	ADJ
easat-4403	251	16	services	service	NOUN
easat-4403	251	17	received	receive	VERB
easat-4403	251	18	has	have	AUX
easat-4403	251	19	not	not	PART
easat-4403	251	20	led	lead	VERB
easat-4403	251	21	customers	customer	NOUN
easat-4403	251	22	of	of	ADP
easat-4403	251	23	mtn	mtn	PROPN
easat-4403	251	24	to	to	PART
easat-4403	251	25	be	be	AUX
easat-4403	251	26	loyal	loyal	ADJ
easat-4403	251	27	to	to	ADP
easat-4403	251	28	the	the	DET
easat-4403	251	29	brand	brand	NOUN
easat-4403	251	30	.	.	PUNCT
easat-4403	252	1	ho2	ho2	NOUN
easat-4403	252	2	:	:	PUNCT
easat-4403	252	3	not	not	PART
easat-4403	252	4	rejected	reject	VERB
easat-4403	252	5	(	(	PUNCT
easat-4403	252	6	unforgettable	unforgettable	ADJ
easat-4403	252	7	service	service	NOUN
easat-4403	252	8	delivery	delivery	NOUN
easat-4403	252	9	has	have	VERB
easat-4403	252	10	no	no	DET
easat-4403	252	11	significant	significant	ADJ
easat-4403	252	12	impact	impact	NOUN
easat-4403	252	13	)	)	PUNCT
easat-4403	252	14	.	.	PUNCT
easat-4403	253	1	although	although	SCONJ
easat-4403	253	2	many	many	ADJ
easat-4403	253	3	researchers	researcher	NOUN
easat-4403	253	4	in	in	ADP
easat-4403	253	5	the	the	DET
easat-4403	253	6	servqual	servqual	ADJ
easat-4403	253	7	domain	domain	NOUN
easat-4403	253	8	have	have	AUX
easat-4403	253	9	alluded	allude	VERB
easat-4403	253	10	to	to	ADP
easat-4403	253	11	positive	positive	ADJ
easat-4403	253	12	memory	memory	NOUN
easat-4403	253	13	imprints	imprint	NOUN
easat-4403	253	14	on	on	ADP
easat-4403	253	15	customers	customer	NOUN
easat-4403	253	16	’	’	PART
easat-4403	253	17	minds	mind	NOUN
easat-4403	253	18	at	at	ADP
easat-4403	253	19	consumption	consumption	NOUN
easat-4403	253	20	of	of	ADP
easat-4403	253	21	good	good	ADJ
easat-4403	253	22	quality	quality	NOUN
easat-4403	253	23	service	service	NOUN
easat-4403	253	24	[	[	X
easat-4403	253	25	42	42	NUM
easat-4403	253	26	]	]	PUNCT
easat-4403	253	27	the	the	DET
easat-4403	253	28	study	study	NOUN
easat-4403	253	29	outcome	outcome	NOUN
easat-4403	253	30	suggest	suggest	VERB
easat-4403	253	31	otherwise	otherwise	ADV
easat-4403	253	32	.	.	PUNCT
easat-4403	254	1	the	the	DET
easat-4403	254	2	rejection	rejection	NOUN
easat-4403	254	3	of	of	ADP
easat-4403	254	4	this	this	DET
easat-4403	254	5	hypothesis	hypothesis	NOUN
easat-4403	254	6	is	be	AUX
easat-4403	254	7	supported	support	VERB
easat-4403	254	8	by	by	ADP
easat-4403	254	9	the	the	DET
easat-4403	254	10	weak	weak	ADJ
easat-4403	254	11	association	association	NOUN
easat-4403	254	12	earlier	early	ADV
easat-4403	254	13	with	with	ADP
easat-4403	254	14	customer	customer	NOUN
easat-4403	254	15	loyalty	loyalty	NOUN
easat-4403	254	16	earlier	early	ADV
easat-4403	254	17	incidented	incidente	VERB
easat-4403	254	18	.	.	PUNCT
easat-4403	255	1	whereas	whereas	SCONJ
easat-4403	255	2	studies	study	NOUN
easat-4403	255	3	by	by	ADP
easat-4403	255	4	damar	damar	PROPN
easat-4403	255	5	,	,	PUNCT
easat-4403	255	6	et	et	PROPN
easat-4403	255	7	al	al	PROPN
easat-4403	255	8	.	.	PUNCT
easat-4403	256	1	[	[	X
easat-4403	256	2	12	12	NUM
easat-4403	256	3	]	]	PUNCT
easat-4403	256	4	;	;	PUNCT
easat-4403	256	5	berry	berry	NOUN
easat-4403	256	6	,	,	PUNCT
easat-4403	256	7	et	et	PROPN
easat-4403	256	8	al	al	PROPN
easat-4403	256	9	.	.	PUNCT
easat-4403	257	1	[	[	X
easat-4403	257	2	35	35	NUM
easat-4403	257	3	]	]	PUNCT
easat-4403	257	4	and	and	CCONJ
easat-4403	257	5	parasuraman	parasuraman	NOUN
easat-4403	257	6	,	,	PUNCT
easat-4403	257	7	et	et	PROPN
easat-4403	257	8	al	al	PROPN
easat-4403	257	9	.	.	PUNCT
easat-4403	258	1	[	[	X
easat-4403	258	2	17	17	NUM
easat-4403	258	3	]	]	PUNCT
easat-4403	258	4	had	have	AUX
easat-4403	258	5	long	long	ADV
easat-4403	258	6	established	establish	VERB
easat-4403	258	7	strong	strong	ADJ
easat-4403	258	8	customer	customer	NOUN
easat-4403	258	9	experience	experience	NOUN
easat-4403	258	10	(	(	PUNCT
easat-4403	258	11	unforgettable	unforgettable	ADJ
easat-4403	258	12	services	service	NOUN
easat-4403	258	13	received	receive	VERB
easat-4403	258	14	)	)	PUNCT
easat-4403	258	15	as	as	ADP
easat-4403	258	16	a	a	DET
easat-4403	258	17	good	good	ADJ
easat-4403	258	18	influencer	influencer	NOUN
easat-4403	258	19	of	of	ADP
easat-4403	258	20	loyalty	loyalty	NOUN
easat-4403	258	21	,	,	PUNCT
easat-4403	258	22	a	a	DET
easat-4403	258	23	minority	minority	NOUN
easat-4403	258	24	of	of	ADP
easat-4403	258	25	studies	study	NOUN
easat-4403	258	26	(	(	PUNCT
easat-4403	258	27	including	include	VERB
easat-4403	258	28	this	this	PRON
easat-4403	258	29	)	)	PUNCT
easat-4403	258	30	suggest	suggest	VERB
easat-4403	258	31	otherwise	otherwise	ADV
easat-4403	258	32	.	.	PUNCT
easat-4403	259	1	the	the	DET
easat-4403	259	2	probable	probable	ADJ
easat-4403	259	3	reason	reason	NOUN
easat-4403	259	4	is	be	AUX
easat-4403	259	5	that	that	SCONJ
easat-4403	259	6	in	in	ADP
easat-4403	259	7	the	the	DET
easat-4403	259	8	dynamic	dynamic	ADJ
easat-4403	259	9	nigerian	nigerian	ADJ
easat-4403	259	10	telecom	telecom	NOUN
easat-4403	259	11	market	market	NOUN
easat-4403	259	12	,	,	PUNCT
easat-4403	259	13	the	the	DET
easat-4403	259	14	service	service	NOUN
easat-4403	259	15	provider	provider	NOUN
easat-4403	259	16	,	,	PUNCT
easat-4403	259	17	the	the	DET
easat-4403	259	18	mtn	mtn	PROPN
easat-4403	259	19	brand	brand	NOUN
easat-4403	259	20	,	,	PUNCT
easat-4403	259	21	has	have	VERB
easat-4403	259	22	competitors	competitor	NOUN
easat-4403	259	23	that	that	PRON
easat-4403	259	24	equally	equally	ADV
easat-4403	259	25	provide	provide	VERB
easat-4403	259	26	delightful	delightful	ADJ
easat-4403	259	27	and	and	CCONJ
easat-4403	259	28	unforgettable	unforgettable	ADJ
easat-4403	259	29	services	service	NOUN
easat-4403	259	30	,	,	PUNCT
easat-4403	259	31	thus	thus	ADV
easat-4403	259	32	the	the	DET
easat-4403	259	33	study	study	NOUN
easat-4403	259	34	accept	accept	VERB
easat-4403	259	35	the	the	DET
easat-4403	259	36	hypothesis	hypothesis	NOUN
easat-4403	259	37	statement	statement	NOUN
easat-4403	259	38	as	as	ADP
easat-4403	259	39	true	true	ADJ
easat-4403	259	40	.	.	PUNCT
easat-4403	260	1	hypothesis	hypothesis	NOUN
easat-4403	260	2	3	3	NUM
easat-4403	260	3	:	:	PUNCT
easat-4403	260	4	hypothesis	hypothesis	NOUN
easat-4403	260	5	3	3	NUM
easat-4403	260	6	statement	statement	NOUN
easat-4403	260	7	is	be	AUX
easat-4403	260	8	measuring	measure	VERB
easat-4403	260	9	the	the	DET
easat-4403	260	10	influence	influence	NOUN
easat-4403	260	11	of	of	ADP
easat-4403	260	12	(	(	PUNCT
easat-4403	260	13	excellence	excellence	NOUN
easat-4403	260	14	service	service	NOUN
easat-4403	260	15	experienced	experience	VERB
easat-4403	260	16	from	from	ADP
easat-4403	260	17	consumption	consumption	NOUN
easat-4403	260	18	)	)	PUNCT
easat-4403	260	19	and	and	CCONJ
easat-4403	260	20	customer	customer	NOUN
easat-4403	260	21	loyalty	loyalty	NOUN
easat-4403	260	22	.	.	PUNCT
easat-4403	261	1	the	the	DET
easat-4403	261	2	nature	nature	NOUN
easat-4403	261	3	of	of	ADP
easat-4403	261	4	association	association	NOUN
easat-4403	261	5	with	with	ADP
easat-4403	261	6	the	the	DET
easat-4403	261	7	dependent	dependent	ADJ
easat-4403	261	8	variable	variable	NOUN
easat-4403	261	9	is	be	AUX
easat-4403	261	10	(	(	PUNCT
easat-4403	261	11	b.252	b.252	NOUN
easat-4403	261	12	)	)	PUNCT
easat-4403	261	13	positive	positive	ADJ
easat-4403	261	14	.	.	PUNCT
easat-4403	262	1	this	this	PRON
easat-4403	262	2	indicate	indicate	VERB
easat-4403	262	3	that	that	SCONJ
easat-4403	262	4	the	the	DET
easat-4403	262	5	more	more	ADV
easat-4403	262	6	excellent	excellent	ADJ
easat-4403	262	7	services	service	NOUN
easat-4403	262	8	is	be	AUX
easat-4403	262	9	increased	increase	VERB
easat-4403	262	10	the	the	DET
easat-4403	262	11	more	more	ADJ
easat-4403	262	12	customers	customer	NOUN
easat-4403	262	13	become	become	VERB
easat-4403	262	14	loyal	loyal	ADJ
easat-4403	262	15	by	by	ADP
easat-4403	262	16	same	same	ADJ
easat-4403	262	17	margin	margin	NOUN
easat-4403	262	18	.	.	PUNCT
easat-4403	263	1	the	the	DET
easat-4403	263	2	hypothesis	hypothesis	NOUN
easat-4403	263	3	was	be	AUX
easat-4403	263	4	inferring	infer	VERB
easat-4403	263	5	no	no	DET
easat-4403	263	6	significant	significant	ADJ
easat-4403	263	7	level	level	NOUN
easat-4403	263	8	of	of	ADP
easat-4403	263	9	association	association	NOUN
easat-4403	263	10	,	,	PUNCT
easat-4403	263	11	this	this	DET
easat-4403	263	12	outcome	outcome	NOUN
easat-4403	263	13	suggest	suggest	VERB
easat-4403	263	14	otherwise	otherwise	ADV
easat-4403	263	15	.	.	PUNCT
easat-4403	264	1	ho3	ho3	NOUN
easat-4403	264	2	:	:	PUNCT
easat-4403	264	3	rejected	reject	VERB
easat-4403	264	4	(	(	PUNCT
easat-4403	264	5	excellent	excellent	ADJ
easat-4403	264	6	service	service	NOUN
easat-4403	264	7	experience	experience	NOUN
easat-4403	264	8	significantly	significantly	ADV
easat-4403	264	9	influences	influence	VERB
easat-4403	264	10	customer	customer	NOUN
easat-4403	264	11	loyalty	loyalty	NOUN
easat-4403	264	12	)	)	PUNCT
easat-4403	264	13	.	.	PUNCT
easat-4403	265	1	this	this	DET
easat-4403	265	2	rejection	rejection	NOUN
easat-4403	265	3	is	be	AUX
easat-4403	265	4	on	on	ADP
easat-4403	265	5	the	the	DET
easat-4403	265	6	strength	strength	NOUN
easat-4403	265	7	of	of	ADP
easat-4403	265	8	(	(	PUNCT
easat-4403	265	9	b	b	NOUN
easat-4403	265	10	=	=	PUNCT
easat-4403	265	11	.252	.252	NUM
easat-4403	265	12	,	,	PUNCT
easat-4403	265	13	t	t	NOUN
easat-4403	265	14	=	=	PUNCT
easat-4403	265	15	6.722	6.722	NUM
easat-4403	265	16	,	,	PUNCT
easat-4403	265	17	p	p	NOUN
easat-4403	265	18	=	=	NOUN
easat-4403	265	19	.000	.000	NUM
easat-4403	265	20	)	)	PUNCT
easat-4403	265	21	in	in	ADP
easat-4403	265	22	table	table	NOUN
easat-4403	265	23	3	3	NUM
easat-4403	265	24	above	above	ADV
easat-4403	265	25	.	.	PUNCT
easat-4403	266	1	it	it	PRON
easat-4403	266	2	reveals	reveal	VERB
easat-4403	266	3	that	that	SCONJ
easat-4403	266	4	both	both	CCONJ
easat-4403	266	5	the	the	DET
easat-4403	266	6	beta	beta	ADJ
easat-4403	266	7	coefficient	coefficient	NOUN
easat-4403	266	8	,	,	PUNCT
easat-4403	266	9	positive	positive	ADJ
easat-4403	266	10	,	,	PUNCT
easat-4403	266	11	and	and	CCONJ
easat-4403	266	12	the	the	DET
easat-4403	266	13	t	t	PROPN
easat-4403	266	14	-	-	PUNCT
easat-4403	266	15	indicator	indicator	NOUN
easat-4403	266	16	being	be	AUX
easat-4403	266	17	6.722	6.722	NUM
easat-4403	266	18	has	have	VERB
easat-4403	266	19	a	a	DET
easat-4403	266	20	strong	strong	ADJ
easat-4403	266	21	influence	influence	NOUN
easat-4403	266	22	on	on	ADP
easat-4403	266	23	customer	customer	NOUN
easat-4403	266	24	loyalty	loyalty	NOUN
easat-4403	266	25	.	.	PUNCT
easat-4403	267	1	indeed	indeed	ADV
easat-4403	267	2	the	the	DET
easat-4403	267	3	t	t	PROPN
easat-4403	267	4	-	-	PUNCT
easat-4403	267	5	indicator	indicator	NOUN
easat-4403	267	6	has	have	VERB
easat-4403	267	7	the	the	DET
easat-4403	267	8	highest	high	ADJ
easat-4403	267	9	figure	figure	NOUN
easat-4403	267	10	in	in	ADP
easat-4403	267	11	the	the	DET
easat-4403	267	12	table	table	NOUN
easat-4403	267	13	under	under	ADP
easat-4403	267	14	reference	reference	NOUN
easat-4403	267	15	,	,	PUNCT
easat-4403	267	16	hence	hence	ADV
easat-4403	267	17	there	there	PRON
easat-4403	267	18	is	be	VERB
easat-4403	267	19	a	a	DET
easat-4403	267	20	perfectly	perfectly	ADV
easat-4403	267	21	significant	significant	ADJ
easat-4403	267	22	influence	influence	NOUN
easat-4403	267	23	.	.	PUNCT
easat-4403	268	1	it	it	PRON
easat-4403	268	2	is	be	AUX
easat-4403	268	3	on	on	ADP
easat-4403	268	4	this	this	DET
easat-4403	268	5	count	count	NOUN
easat-4403	268	6	that	that	DET
easat-4403	268	7	hypothesis	hypothesis	NOUN
easat-4403	268	8	3	3	NUM
easat-4403	268	9	was	be	AUX
easat-4403	268	10	rejected	reject	VERB
easat-4403	268	11	.	.	PUNCT
easat-4403	269	1	several	several	ADJ
easat-4403	269	2	scholars	scholar	NOUN
easat-4403	269	3	such	such	ADJ
easat-4403	269	4	as	as	ADP
easat-4403	269	5	[	[	X
easat-4403	269	6	43	43	NUM
easat-4403	269	7	,	,	PUNCT
easat-4403	269	8	44	44	NUM
easat-4403	269	9	]	]	PUNCT
easat-4403	269	10	found	find	VERB
easat-4403	269	11	excellent	excellent	ADJ
easat-4403	269	12	services	service	NOUN
easat-4403	269	13	a	a	DET
easat-4403	269	14	precursor	precursor	NOUN
easat-4403	269	15	to	to	ADP
easat-4403	269	16	customer	customer	NOUN
easat-4403	269	17	loyal	loyal	ADJ
easat-4403	269	18	.	.	PUNCT
easat-4403	270	1	also	also	ADV
easat-4403	270	2	,	,	PUNCT
easat-4403	270	3	writers	writer	NOUN
easat-4403	270	4	like	like	ADP
easat-4403	270	5	[	[	X
easat-4403	270	6	2	2	NUM
easat-4403	270	7	]	]	PUNCT
easat-4403	270	8	underscore	underscore	VERB
easat-4403	270	9	the	the	DET
easat-4403	270	10	strong	strong	ADJ
easat-4403	270	11	association	association	NOUN
easat-4403	270	12	between	between	ADP
easat-4403	270	13	excellent	excellent	ADJ
easat-4403	270	14	quality	quality	NOUN
easat-4403	270	15	services	service	NOUN
easat-4403	270	16	and	and	CCONJ
easat-4403	270	17	customer	customer	NOUN
easat-4403	270	18	patronage	patronage	NOUN
easat-4403	270	19	.	.	PUNCT
easat-4403	271	1	thus	thus	ADV
easat-4403	271	2	,	,	PUNCT
easat-4403	271	3	as	as	ADP
easat-4403	271	4	[	[	X
easat-4403	271	5	18	18	NUM
easat-4403	271	6	,	,	PUNCT
easat-4403	271	7	37	37	NUM
easat-4403	271	8	]	]	PUNCT
easat-4403	271	9	reports	report	VERB
easat-4403	271	10	,	,	PUNCT
easat-4403	271	11	the	the	PRON
easat-4403	271	12	better	well	ADJ
easat-4403	271	13	the	the	DET
easat-4403	271	14	quality	quality	NOUN
easat-4403	271	15	of	of	ADP
easat-4403	271	16	services	service	NOUN
easat-4403	271	17	rendered	render	VERB
easat-4403	271	18	,	,	PUNCT
easat-4403	271	19	the	the	PRON
easat-4403	271	20	more	more	ADV
easat-4403	271	21	the	the	DET
easat-4403	271	22	customer	customer	NOUN
easat-4403	271	23	is	be	AUX
easat-4403	271	24	persuaded	persuade	VERB
easat-4403	271	25	to	to	PART
easat-4403	271	26	stay	stay	VERB
easat-4403	271	27	.	.	PUNCT
easat-4403	272	1	hypothesis	hypothesis	NOUN
easat-4403	272	2	4	4	NUM
easat-4403	272	3	:	:	PUNCT
easat-4403	272	4	the	the	DET
easat-4403	272	5	measure	measure	NOUN
easat-4403	272	6	of	of	ADP
easat-4403	272	7	good	good	ADJ
easat-4403	272	8	feeling	feeling	NOUN
easat-4403	272	9	at	at	ADP
easat-4403	272	10	customer	customer	NOUN
easat-4403	272	11	consumption	consumption	NOUN
easat-4403	272	12	and	and	CCONJ
easat-4403	272	13	patronage	patronage	NOUN
easat-4403	272	14	of	of	ADP
easat-4403	272	15	the	the	DET
easat-4403	272	16	mtn	mtn	PROPN
easat-4403	272	17	service	service	PROPN
easat-4403	272	18	brand	brand	NOUN
easat-4403	272	19	also	also	ADV
easat-4403	272	20	lies	lie	VERB
easat-4403	272	21	in	in	ADP
easat-4403	272	22	the	the	DET
easat-4403	272	23	level	level	NOUN
easat-4403	272	24	of	of	ADP
easat-4403	272	25	association	association	NOUN
easat-4403	272	26	good	good	ADJ
easat-4403	272	27	feelings	feeling	NOUN
easat-4403	272	28	has	have	AUX
easat-4403	272	29	with	with	ADP
easat-4403	272	30	the	the	DET
easat-4403	272	31	dependent	dependent	ADJ
easat-4403	272	32	variable	variable	NOUN
easat-4403	272	33	,	,	PUNCT
easat-4403	272	34	customer	customer	NOUN
easat-4403	272	35	loyal	loyal	ADJ
easat-4403	272	36	.	.	PUNCT
easat-4403	273	1	as	as	SCONJ
easat-4403	273	2	indicated	indicate	VERB
easat-4403	273	3	in	in	ADP
easat-4403	273	4	table	table	NOUN
easat-4403	273	5	3	3	NUM
easat-4403	273	6	,	,	PUNCT
easat-4403	273	7	the	the	DET
easat-4403	273	8	association	association	NOUN
easat-4403	273	9	is	be	AUX
easat-4403	273	10	positive	positive	ADJ
easat-4403	273	11	(	(	PUNCT
easat-4403	273	12	b	b	NOUN
easat-4403	273	13	.131	.131	NUM
easat-4403	273	14	)	)	PUNCT
easat-4403	273	15	;	;	PUNCT
easat-4403	273	16	again	again	ADV
easat-4403	273	17	,	,	PUNCT
easat-4403	273	18	as	as	ADP
easat-4403	273	19	with	with	ADP
easat-4403	273	20	hypothesis	hypothesis	NOUN
easat-4403	273	21	3	3	NUM
easat-4403	273	22	above	above	ADV
easat-4403	273	23	,	,	PUNCT
easat-4403	273	24	the	the	DET
easat-4403	273	25	association	association	NOUN
easat-4403	273	26	strength	strength	NOUN
easat-4403	273	27	is	be	AUX
easat-4403	273	28	strong	strong	ADJ
easat-4403	273	29	.	.	PUNCT
easat-4403	274	1	this	this	PRON
easat-4403	274	2	explains	explain	VERB
easat-4403	274	3	why	why	SCONJ
easat-4403	274	4	the	the	DET
easat-4403	274	5	succeeding	succeed	VERB
easat-4403	274	6	narrative	narrative	NOUN
easat-4403	274	7	is	be	AUX
easat-4403	274	8	valid	valid	ADJ
easat-4403	274	9	.	.	PUNCT
easat-4403	275	1	ho4	ho4	PROPN
easat-4403	275	2	:	:	PUNCT
easat-4403	275	3	rejected	reject	VERB
easat-4403	275	4	(	(	PUNCT
easat-4403	275	5	good	good	ADJ
easat-4403	275	6	feelings	feeling	NOUN
easat-4403	275	7	at	at	ADP
easat-4403	275	8	consumption	consumption	NOUN
easat-4403	275	9	significantly	significantly	ADV
easat-4403	275	10	influence	influence	VERB
easat-4403	275	11	customer	customer	NOUN
easat-4403	275	12	loyalty	loyalty	NOUN
easat-4403	275	13	)	)	PUNCT
easat-4403	275	14	.	.	PUNCT
easat-4403	276	1	from	from	ADP
easat-4403	276	2	table	table	NOUN
easat-4403	276	3	3	3	NUM
easat-4403	276	4	above	above	ADP
easat-4403	276	5	the	the	DET
easat-4403	276	6	hypothesis	hypothesis	NOUN
easat-4403	276	7	attempt	attempt	NOUN
easat-4403	276	8	to	to	PART
easat-4403	276	9	measure	measure	VERB
easat-4403	276	10	the	the	DET
easat-4403	276	11	degree	degree	NOUN
easat-4403	276	12	of	of	ADP
easat-4403	276	13	influence	influence	NOUN
easat-4403	276	14	and	and	CCONJ
easat-4403	276	15	level	level	NOUN
easat-4403	276	16	of	of	ADP
easat-4403	276	17	significance	significance	NOUN
easat-4403	276	18	thereof	thereof	ADV
easat-4403	276	19	that	that	SCONJ
easat-4403	276	20	the	the	DET
easat-4403	276	21	factor	factor	NOUN
easat-4403	276	22	of	of	ADP
easat-4403	276	23	good	good	ADJ
easat-4403	276	24	feeling	feeling	NOUN
easat-4403	276	25	at	at	ADP
easat-4403	276	26	service	service	NOUN
easat-4403	276	27	brand	brand	NOUN
easat-4403	276	28	consumption	consumption	NOUN
easat-4403	276	29	/	/	SYM
easat-4403	276	30	usage	usage	NOUN
easat-4403	276	31	,	,	PUNCT
easat-4403	276	32	it	it	PRON
easat-4403	276	33	purported	purport	VERB
easat-4403	276	34	1299	1299	NUM
easat-4403	276	35	edelweiss	edelweiss	PROPN
easat-4403	276	36	applied	apply	VERB
easat-4403	276	37	science	science	NOUN
easat-4403	276	38	and	and	CCONJ
easat-4403	276	39	technology	technology	NOUN
easat-4403	276	40	issn	issn	PROPN
easat-4403	276	41	:	:	PUNCT
easat-4403	276	42	2576	2576	NUM
easat-4403	276	43	-	-	SYM
easat-4403	276	44	8484	8484	NUM
easat-4403	276	45	vol	vol	NOUN
easat-4403	276	46	.	.	PROPN
easat-4403	277	1	9	9	NUM
easat-4403	277	2	,	,	PUNCT
easat-4403	277	3	no	no	INTJ
easat-4403	277	4	.	.	NOUN
easat-4403	277	5	1	1	NUM
easat-4403	277	6	:	:	SYM
easat-4403	277	7	1289	1289	NUM
easat-4403	277	8	-	-	SYM
easat-4403	277	9	1301	1301	NUM
easat-4403	277	10	,	,	PUNCT
easat-4403	277	11	2025	2025	NUM
easat-4403	277	12	doi	doi	NOUN
easat-4403	277	13	:	:	PUNCT
easat-4403	277	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	277	15	©	©	PROPN
easat-4403	277	16	2025	2025	NUM
easat-4403	277	17	by	by	ADP
easat-4403	277	18	the	the	DET
easat-4403	277	19	author	author	NOUN
easat-4403	277	20	;	;	PUNCT
easat-4403	277	21	licensee	licensee	PROPN
easat-4403	277	22	learning	learning	NOUN
easat-4403	277	23	gate	gate	NOUN
easat-4403	277	24	that	that	SCONJ
easat-4403	277	25	it	it	PRON
easat-4403	277	26	has	have	VERB
easat-4403	277	27	no	no	DET
easat-4403	277	28	influence	influence	NOUN
easat-4403	277	29	.	.	PUNCT
easat-4403	278	1	this	this	PRON
easat-4403	278	2	again	again	ADV
easat-4403	278	3	is	be	AUX
easat-4403	278	4	false	false	ADJ
easat-4403	278	5	as	as	ADP
easat-4403	278	6	the	the	DET
easat-4403	278	7	indicator	indicator	NOUN
easat-4403	278	8	(	(	PUNCT
easat-4403	278	9	b	b	NOUN
easat-4403	278	10	=	=	SYM
easat-4403	278	11	.131	.131	NUM
easat-4403	278	12	,	,	PUNCT
easat-4403	278	13	t	t	NOUN
easat-4403	278	14	=	=	SYM
easat-4403	278	15	3.858	3.858	NUM
easat-4403	278	16	,	,	PUNCT
easat-4403	278	17	p	p	X
easat-4403	278	18	=	=	NOUN
easat-4403	278	19	.000	.000	NUM
easat-4403	278	20	)	)	PUNCT
easat-4403	278	21	a	a	DET
easat-4403	278	22	perfectly	perfectly	ADV
easat-4403	278	23	significant	significant	ADJ
easat-4403	278	24	influence	influence	NOUN
easat-4403	278	25	of	of	ADP
easat-4403	278	26	good	good	ADJ
easat-4403	278	27	feeling	feeling	NOUN
easat-4403	278	28	and	and	CCONJ
easat-4403	278	29	hence	hence	ADV
easat-4403	278	30	great	great	ADJ
easat-4403	278	31	predictor	predictor	NOUN
easat-4403	278	32	of	of	ADP
easat-4403	278	33	the	the	DET
easat-4403	278	34	model	model	NOUN
easat-4403	278	35	.	.	PUNCT
easat-4403	279	1	this	this	PRON
easat-4403	279	2	makes	make	VERB
easat-4403	279	3	the	the	DET
easat-4403	279	4	rejection	rejection	NOUN
easat-4403	279	5	of	of	ADP
easat-4403	279	6	the	the	DET
easat-4403	279	7	hypothesis	hypothesis	NOUN
easat-4403	279	8	logical	logical	ADJ
easat-4403	279	9	.	.	PUNCT
easat-4403	280	1	as	as	ADP
easat-4403	280	2	a	a	DET
easat-4403	280	3	matter	matter	NOUN
easat-4403	280	4	of	of	ADP
easat-4403	280	5	fact	fact	NOUN
easat-4403	280	6	,	,	PUNCT
easat-4403	280	7	both	both	DET
easat-4403	280	8	hypothesis	hypothesis	NOUN
easat-4403	280	9	3	3	NUM
easat-4403	280	10	&	&	CCONJ
easat-4403	280	11	4	4	NUM
easat-4403	280	12	post	post	VERB
easat-4403	280	13	a	a	DET
easat-4403	280	14	handsome	handsome	ADJ
easat-4403	280	15	level	level	NOUN
easat-4403	280	16	of	of	ADP
easat-4403	280	17	influence	influence	NOUN
easat-4403	280	18	in	in	ADP
easat-4403	280	19	the	the	DET
easat-4403	280	20	model	model	NOUN
easat-4403	280	21	.	.	PUNCT
easat-4403	281	1	it	it	PRON
easat-4403	281	2	is	be	AUX
easat-4403	281	3	therefore	therefore	ADV
easat-4403	281	4	true	true	ADJ
easat-4403	281	5	that	that	SCONJ
easat-4403	281	6	the	the	DET
easat-4403	281	7	good	good	ADJ
easat-4403	281	8	emotions	emotion	NOUN
easat-4403	281	9	and	and	CCONJ
easat-4403	281	10	sensitivity	sensitivity	NOUN
easat-4403	281	11	towards	towards	ADP
easat-4403	281	12	service	service	NOUN
easat-4403	281	13	brands	brand	NOUN
easat-4403	281	14	received	receive	VERB
easat-4403	281	15	can	can	AUX
easat-4403	281	16	be	be	AUX
easat-4403	281	17	supportive	supportive	ADJ
easat-4403	281	18	of	of	ADP
easat-4403	281	19	customer	customer	NOUN
easat-4403	281	20	loyalty	loyalty	NOUN
easat-4403	282	1	[	[	X
easat-4403	282	2	3	3	NUM
easat-4403	282	3	]	]	PUNCT
easat-4403	282	4	.	.	PUNCT
easat-4403	283	1	outcomes	outcome	NOUN
easat-4403	283	2	of	of	ADP
easat-4403	283	3	studies	study	NOUN
easat-4403	283	4	[	[	X
easat-4403	283	5	40	40	NUM
easat-4403	283	6	,	,	PUNCT
easat-4403	283	7	44	44	NUM
easat-4403	283	8	]	]	PUNCT
easat-4403	283	9	also	also	ADV
easat-4403	283	10	indicate	indicate	VERB
easat-4403	283	11	that	that	SCONJ
easat-4403	283	12	the	the	DET
easat-4403	283	13	better	well	ADJ
easat-4403	283	14	services	service	NOUN
easat-4403	283	15	are	be	AUX
easat-4403	283	16	provided	provide	VERB
easat-4403	283	17	,	,	PUNCT
easat-4403	283	18	the	the	DET
easat-4403	283	19	more	more	ADJ
easat-4403	283	20	customers	customer	NOUN
easat-4403	283	21	emotions	emotion	NOUN
easat-4403	283	22	and	and	CCONJ
easat-4403	283	23	attachment	attachment	NOUN
easat-4403	283	24	to	to	ADP
easat-4403	283	25	the	the	DET
easat-4403	283	26	brand	brand	NOUN
easat-4403	283	27	are	be	AUX
easat-4403	283	28	enhanced	enhance	VERB
easat-4403	283	29	[	[	X
easat-4403	283	30	36	36	NUM
easat-4403	283	31	,	,	PUNCT
easat-4403	283	32	45	45	NUM
easat-4403	283	33	]	]	PUNCT
easat-4403	283	34	.	.	PUNCT
easat-4403	284	1	hypothesis	hypothesis	NOUN
easat-4403	284	2	4	4	NUM
easat-4403	284	3	:	:	PUNCT
easat-4403	284	4	the	the	DET
easat-4403	284	5	factor	factor	NOUN
easat-4403	284	6	under	under	ADP
easat-4403	284	7	consideration	consideration	NOUN
easat-4403	284	8	is	be	AUX
easat-4403	284	9	the	the	DET
easat-4403	284	10	level	level	NOUN
easat-4403	284	11	of	of	ADP
easat-4403	284	12	consistency	consistency	NOUN
easat-4403	284	13	of	of	ADP
easat-4403	284	14	the	the	DET
easat-4403	284	15	brand	brand	NOUN
easat-4403	284	16	service	service	NOUN
easat-4403	284	17	.	.	PUNCT
easat-4403	285	1	in	in	ADP
easat-4403	285	2	the	the	DET
easat-4403	285	3	table	table	NOUN
easat-4403	285	4	3	3	NUM
easat-4403	285	5	above	above	ADV
easat-4403	285	6	,	,	PUNCT
easat-4403	285	7	there	there	PRON
easat-4403	285	8	is	be	VERB
easat-4403	285	9	both	both	PRON
easat-4403	285	10	a	a	DET
easat-4403	285	11	negative	negative	ADJ
easat-4403	285	12	association	association	NOUN
easat-4403	285	13	between	between	ADP
easat-4403	285	14	the	the	DET
easat-4403	285	15	factor	factor	NOUN
easat-4403	285	16	of	of	ADP
easat-4403	285	17	consistency	consistency	NOUN
easat-4403	285	18	in	in	ADP
easat-4403	285	19	service	service	NOUN
easat-4403	285	20	delivery	delivery	NOUN
easat-4403	285	21	and	and	CCONJ
easat-4403	285	22	customer	customer	NOUN
easat-4403	285	23	loyalty	loyalty	NOUN
easat-4403	285	24	.	.	PUNCT
easat-4403	286	1	as	as	ADP
easat-4403	286	2	a	a	DET
easat-4403	286	3	matter	matter	NOUN
easat-4403	286	4	of	of	ADP
easat-4403	286	5	fact	fact	NOUN
easat-4403	286	6	,	,	PUNCT
easat-4403	286	7	both	both	DET
easat-4403	286	8	indicators	indicator	NOUN
easat-4403	286	9	(	(	PUNCT
easat-4403	286	10	b	b	NOUN
easat-4403	286	11	-.042	-.042	NOUN
easat-4403	286	12	)	)	PUNCT
easat-4403	286	13	and	and	CCONJ
easat-4403	286	14	(	(	PUNCT
easat-4403	286	15	t	t	PROPN
easat-4403	286	16	-1.151	-1.151	PROPN
easat-4403	286	17	)	)	PUNCT
easat-4403	286	18	are	be	AUX
easat-4403	286	19	of	of	ADP
easat-4403	286	20	same	same	ADJ
easat-4403	286	21	nature	nature	NOUN
easat-4403	286	22	.	.	PUNCT
easat-4403	287	1	thus	thus	ADV
easat-4403	287	2	the	the	DET
easat-4403	287	3	outcome	outcome	NOUN
easat-4403	287	4	suggest	suggest	VERB
easat-4403	287	5	there	there	PRON
easat-4403	287	6	is	be	VERB
easat-4403	287	7	lack	lack	NOUN
easat-4403	287	8	of	of	ADP
easat-4403	287	9	consistency	consistency	NOUN
easat-4403	287	10	in	in	ADP
easat-4403	287	11	service	service	NOUN
easat-4403	287	12	delivery	delivery	NOUN
easat-4403	287	13	in	in	ADP
easat-4403	287	14	the	the	DET
easat-4403	287	15	mtn	mtn	PROPN
easat-4403	287	16	brand	brand	NOUN
easat-4403	287	17	by	by	ADP
easat-4403	287	18	the	the	DET
easat-4403	287	19	service	service	NOUN
easat-4403	287	20	provider	provider	NOUN
easat-4403	287	21	.	.	PUNCT
easat-4403	288	1	it	it	PRON
easat-4403	288	2	must	must	AUX
easat-4403	288	3	however	however	ADV
easat-4403	288	4	by	by	SCONJ
easat-4403	288	5	mentioned	mention	VERB
easat-4403	288	6	that	that	SCONJ
easat-4403	288	7	this	this	DET
easat-4403	288	8	level	level	NOUN
easat-4403	288	9	of	of	ADP
easat-4403	288	10	inconsistency	inconsistency	NOUN
easat-4403	288	11	is	be	AUX
easat-4403	288	12	not	not	PART
easat-4403	288	13	significant	significant	ADJ
easat-4403	288	14	.	.	PUNCT
easat-4403	289	1	ho5	ho5	NOUN
easat-4403	289	2	:	:	PUNCT
easat-4403	289	3	not	not	PART
easat-4403	289	4	rejected	reject	VERB
easat-4403	289	5	(	(	PUNCT
easat-4403	289	6	consistency	consistency	NOUN
easat-4403	289	7	in	in	ADP
easat-4403	289	8	service	service	NOUN
easat-4403	289	9	quality	quality	NOUN
easat-4403	289	10	delivery	delivery	NOUN
easat-4403	289	11	has	have	VERB
easat-4403	289	12	no	no	DET
easat-4403	289	13	significant	significant	ADJ
easat-4403	289	14	impact	impact	NOUN
easat-4403	289	15	)	)	PUNCT
easat-4403	289	16	.	.	PUNCT
easat-4403	290	1	the	the	DET
easat-4403	290	2	hypothesis	hypothesis	NOUN
easat-4403	290	3	5	5	NUM
easat-4403	290	4	was	be	AUX
easat-4403	290	5	stated	state	VERB
easat-4403	290	6	in	in	ADP
easat-4403	290	7	the	the	DET
easat-4403	290	8	negative	negative	ADJ
easat-4403	290	9	direction	direction	NOUN
easat-4403	290	10	to	to	ADP
easat-4403	290	11	the	the	DET
easat-4403	290	12	effect	effect	NOUN
easat-4403	290	13	that	that	PRON
easat-4403	290	14	perceived	perceive	VERB
easat-4403	290	15	consistency	consistency	NOUN
easat-4403	290	16	in	in	ADP
easat-4403	290	17	service	service	NOUN
easat-4403	290	18	delivery	delivery	NOUN
easat-4403	290	19	is	be	AUX
easat-4403	290	20	not	not	PART
easat-4403	290	21	a	a	DET
easat-4403	290	22	significant	significant	ADJ
easat-4403	290	23	influencer	influencer	NOUN
easat-4403	290	24	of	of	ADP
easat-4403	290	25	customer	customer	NOUN
easat-4403	290	26	loyalty	loyalty	NOUN
easat-4403	290	27	.	.	PUNCT
easat-4403	291	1	as	as	SCONJ
easat-4403	291	2	observed	observe	VERB
easat-4403	291	3	in	in	ADP
easat-4403	291	4	table	table	NOUN
easat-4403	291	5	3	3	NUM
easat-4403	291	6	(	(	PUNCT
easat-4403	291	7	b	b	NOUN
easat-4403	291	8	=	=	SYM
easat-4403	291	9	-0.042	-0.042	PROPN
easat-4403	291	10	,	,	PUNCT
easat-4403	291	11	t	t	NOUN
easat-4403	291	12	=	=	SYM
easat-4403	291	13	-1.151	-1.151	PROPN
easat-4403	291	14	,	,	PUNCT
easat-4403	291	15	p	p	X
easat-4403	291	16	=	=	NOUN
easat-4403	291	17	.250	.250	NUM
easat-4403	291	18	)	)	PUNCT
easat-4403	291	19	we	we	PRON
easat-4403	291	20	can	can	AUX
easat-4403	291	21	see	see	VERB
easat-4403	291	22	that	that	SCONJ
easat-4403	291	23	despite	despite	SCONJ
easat-4403	291	24	the	the	DET
easat-4403	291	25	negative	negative	ADJ
easat-4403	291	26	statistics	statistic	NOUN
easat-4403	291	27	,	,	PUNCT
easat-4403	291	28	we	we	PRON
easat-4403	291	29	can	can	AUX
easat-4403	291	30	resolve	resolve	VERB
easat-4403	291	31	that	that	SCONJ
easat-4403	291	32	the	the	DET
easat-4403	291	33	level	level	NOUN
easat-4403	291	34	of	of	ADP
easat-4403	291	35	consistency	consistency	NOUN
easat-4403	291	36	deficit	deficit	NOUN
easat-4403	291	37	is	be	AUX
easat-4403	291	38	not	not	PART
easat-4403	291	39	significant	significant	ADJ
easat-4403	291	40	hence	hence	ADV
easat-4403	291	41	the	the	DET
easat-4403	291	42	hypothesis	hypothesis	NOUN
easat-4403	291	43	was	be	AUX
easat-4403	291	44	accepted	accept	VERB
easat-4403	291	45	.	.	PUNCT
easat-4403	292	1	this	this	PRON
easat-4403	292	2	means	mean	VERB
easat-4403	292	3	that	that	SCONJ
easat-4403	292	4	mtn	mtn	PROPN
easat-4403	292	5	the	the	DET
easat-4403	292	6	service	service	NOUN
easat-4403	292	7	brand	brand	NOUN
easat-4403	292	8	provider	provider	NOUN
easat-4403	292	9	does	do	AUX
easat-4403	292	10	sometimes	sometimes	ADV
easat-4403	292	11	deliver	deliver	VERB
easat-4403	292	12	inconsistently	inconsistently	ADV
easat-4403	292	13	,	,	PUNCT
easat-4403	292	14	the	the	DET
easat-4403	292	15	level	level	NOUN
easat-4403	292	16	is	be	AUX
easat-4403	292	17	not	not	PART
easat-4403	292	18	high	high	ADJ
easat-4403	292	19	enough	enough	ADV
easat-4403	292	20	to	to	PART
easat-4403	292	21	warrant	warrant	VERB
easat-4403	292	22	a	a	DET
easat-4403	292	23	strong	strong	ADJ
easat-4403	292	24	dissatisfaction	dissatisfaction	NOUN
easat-4403	292	25	from	from	ADP
easat-4403	292	26	its	its	PRON
easat-4403	292	27	customers	customer	NOUN
easat-4403	292	28	hence	hence	ADV
easat-4403	292	29	customer	customer	NOUN
easat-4403	292	30	loyalty	loyalty	NOUN
easat-4403	292	31	to	to	ADP
easat-4403	292	32	the	the	DET
easat-4403	292	33	mtn	mtn	PROPN
easat-4403	292	34	brand	brand	NOUN
easat-4403	292	35	is	be	AUX
easat-4403	292	36	not	not	PART
easat-4403	292	37	strongly	strongly	ADV
easat-4403	292	38	affected	affect	VERB
easat-4403	292	39	.	.	PUNCT
easat-4403	293	1	the	the	DET
easat-4403	293	2	acceptance	acceptance	NOUN
easat-4403	293	3	of	of	ADP
easat-4403	293	4	this	this	DET
easat-4403	293	5	hypothesis	hypothesis	NOUN
easat-4403	293	6	is	be	AUX
easat-4403	293	7	reflected	reflect	VERB
easat-4403	293	8	in	in	ADP
easat-4403	293	9	the	the	DET
easat-4403	293	10	similar	similar	ADJ
easat-4403	293	11	studies	study	NOUN
easat-4403	293	12	of	of	ADP
easat-4403	293	13	liang	liang	PROPN
easat-4403	293	14	and	and	CCONJ
easat-4403	293	15	fu	fu	NOUN
easat-4403	294	1	[	[	X
easat-4403	294	2	46	46	NUM
easat-4403	294	3	]	]	PUNCT
easat-4403	294	4	and	and	CCONJ
easat-4403	294	5	hoskins	hoskin	NOUN
easat-4403	294	6	and	and	CCONJ
easat-4403	294	7	griffin	griffin	NOUN
easat-4403	294	8	[	[	X
easat-4403	294	9	47	47	NUM
easat-4403	294	10	]	]	PUNCT
easat-4403	294	11	that	that	SCONJ
easat-4403	294	12	despite	despite	SCONJ
easat-4403	294	13	slight	slight	ADJ
easat-4403	294	14	customer	customer	NOUN
easat-4403	294	15	worry	worry	NOUN
easat-4403	294	16	on	on	ADP
easat-4403	294	17	service	service	NOUN
easat-4403	294	18	consistency	consistency	NOUN
easat-4403	294	19	deficit	deficit	NOUN
easat-4403	294	20	,	,	PUNCT
easat-4403	294	21	most	most	ADJ
easat-4403	294	22	customers	customer	NOUN
easat-4403	294	23	still	still	ADV
easat-4403	294	24	display	display	VERB
easat-4403	294	25	loyalty	loyalty	NOUN
easat-4403	294	26	to	to	ADP
easat-4403	294	27	their	their	PRON
easat-4403	294	28	brands	brand	NOUN
easat-4403	294	29	,	,	PUNCT
easat-4403	294	30	thus	thus	ADV
easat-4403	294	31	making	make	VERB
easat-4403	294	32	it	it	PRON
easat-4403	294	33	a	a	DET
easat-4403	294	34	brand	brand	NOUN
easat-4403	294	35	of	of	ADP
easat-4403	294	36	choice	choice	NOUN
easat-4403	294	37	.	.	PUNCT
easat-4403	295	1	a	a	DET
easat-4403	295	2	large	large	ADJ
easat-4403	295	3	number	number	NOUN
easat-4403	295	4	of	of	ADP
easat-4403	295	5	researchers	researcher	NOUN
easat-4403	295	6	agree	agree	VERB
easat-4403	295	7	that	that	SCONJ
easat-4403	295	8	in	in	ADP
easat-4403	295	9	very	very	ADV
easat-4403	295	10	sensitive	sensitive	ADJ
easat-4403	295	11	industries	industry	NOUN
easat-4403	295	12	(	(	PUNCT
easat-4403	295	13	pharmaceutical	pharmaceutical	NOUN
easat-4403	295	14	,	,	PUNCT
easat-4403	295	15	space	space	NOUN
easat-4403	295	16	,	,	PUNCT
easat-4403	295	17	etc	etc	X
easat-4403	295	18	.	.	X
easat-4403	295	19	,	,	PUNCT
easat-4403	295	20	)	)	PUNCT
easat-4403	295	21	a	a	DET
easat-4403	295	22	1	1	NUM
easat-4403	295	23	%	%	NOUN
easat-4403	295	24	observation	observation	NOUN
easat-4403	295	25	of	of	ADP
easat-4403	295	26	clinical	clinical	ADJ
easat-4403	295	27	deviation	deviation	NOUN
easat-4403	295	28	can	can	AUX
easat-4403	295	29	lead	lead	VERB
easat-4403	295	30	to	to	ADP
easat-4403	295	31	heightened	heighten	VERB
easat-4403	295	32	rejection	rejection	NOUN
easat-4403	295	33	and	and	CCONJ
easat-4403	295	34	dwindling	dwindle	VERB
easat-4403	295	35	of	of	ADP
easat-4403	295	36	patronage	patronage	NOUN
easat-4403	295	37	level	level	NOUN
easat-4403	295	38	.	.	PUNCT
easat-4403	296	1	9	9	X
easat-4403	296	2	.	.	X
easat-4403	296	3	conclusion	conclusion	NOUN
easat-4403	296	4	the	the	DET
easat-4403	296	5	findings	finding	NOUN
easat-4403	296	6	imply	imply	VERB
easat-4403	296	7	that	that	SCONJ
easat-4403	296	8	certain	certain	ADJ
easat-4403	296	9	service	service	NOUN
easat-4403	296	10	quality	quality	NOUN
easat-4403	296	11	dimensions	dimension	NOUN
easat-4403	296	12	(	(	PUNCT
easat-4403	296	13	superior	superior	ADJ
easat-4403	296	14	service	service	NOUN
easat-4403	296	15	delivery	delivery	NOUN
easat-4403	296	16	,	,	PUNCT
easat-4403	296	17	excellent	excellent	ADJ
easat-4403	296	18	service	service	NOUN
easat-4403	296	19	experience	experience	NOUN
easat-4403	296	20	,	,	PUNCT
easat-4403	296	21	and	and	CCONJ
easat-4403	296	22	good	good	ADJ
easat-4403	296	23	feelings	feeling	NOUN
easat-4403	296	24	at	at	ADP
easat-4403	296	25	consumption	consumption	NOUN
easat-4403	296	26	)	)	PUNCT
easat-4403	296	27	are	be	AUX
easat-4403	296	28	significant	significant	ADJ
easat-4403	296	29	predictors	predictor	NOUN
easat-4403	296	30	of	of	ADP
easat-4403	296	31	customer	customer	NOUN
easat-4403	296	32	loyalty	loyalty	NOUN
easat-4403	296	33	,	,	PUNCT
easat-4403	296	34	while	while	SCONJ
easat-4403	296	35	others	other	NOUN
easat-4403	296	36	(	(	PUNCT
easat-4403	296	37	unforgettable	unforgettable	ADJ
easat-4403	296	38	service	service	NOUN
easat-4403	296	39	and	and	CCONJ
easat-4403	296	40	consistency	consistency	NOUN
easat-4403	296	41	)	)	PUNCT
easat-4403	296	42	do	do	AUX
easat-4403	296	43	not	not	PART
easat-4403	296	44	have	have	VERB
easat-4403	296	45	a	a	DET
easat-4403	296	46	significant	significant	ADJ
easat-4403	296	47	influence	influence	NOUN
easat-4403	296	48	.	.	PUNCT
easat-4403	297	1	this	this	PRON
easat-4403	297	2	suggests	suggest	VERB
easat-4403	297	3	that	that	SCONJ
easat-4403	297	4	focusing	focus	VERB
easat-4403	297	5	on	on	ADP
easat-4403	297	6	creating	create	VERB
easat-4403	297	7	excellent	excellent	ADJ
easat-4403	297	8	service	service	NOUN
easat-4403	297	9	experiences	experience	NOUN
easat-4403	297	10	,	,	PUNCT
easat-4403	297	11	superior	superior	ADJ
easat-4403	297	12	delivery	delivery	NOUN
easat-4403	297	13	,	,	PUNCT
easat-4403	297	14	and	and	CCONJ
easat-4403	297	15	positive	positive	ADJ
easat-4403	297	16	customer	customer	NOUN
easat-4403	297	17	emotions	emotion	NOUN
easat-4403	297	18	during	during	ADP
easat-4403	297	19	consumption	consumption	NOUN
easat-4403	297	20	can	can	AUX
easat-4403	297	21	be	be	AUX
easat-4403	297	22	key	key	ADJ
easat-4403	297	23	strategies	strategy	NOUN
easat-4403	297	24	for	for	ADP
easat-4403	297	25	enhancing	enhance	VERB
easat-4403	297	26	customer	customer	NOUN
easat-4403	297	27	loyalty	loyalty	NOUN
easat-4403	297	28	.	.	PUNCT
easat-4403	298	1	this	this	PRON
easat-4403	298	2	is	be	AUX
easat-4403	298	3	has	have	VERB
easat-4403	298	4	a	a	DET
easat-4403	298	5	lot	lot	NOUN
easat-4403	298	6	of	of	ADP
easat-4403	298	7	implications	implication	NOUN
easat-4403	298	8	for	for	ADP
easat-4403	298	9	the	the	DET
easat-4403	298	10	telecom	telecom	NOUN
easat-4403	298	11	industry	industry	NOUN
easat-4403	298	12	in	in	ADP
easat-4403	298	13	nigeria	nigeria	PROPN
easat-4403	298	14	,	,	PUNCT
easat-4403	298	15	especially	especially	ADV
easat-4403	298	16	its	its	PRON
easat-4403	298	17	major	major	ADJ
easat-4403	298	18	or	or	CCONJ
easat-4403	298	19	market	market	NOUN
easat-4403	298	20	leader	leader	NOUN
easat-4403	298	21	mtn	mtn	PROPN
easat-4403	298	22	.	.	PUNCT
easat-4403	299	1	10	10	NUM
easat-4403	299	2	recommendation	recommendation	VERB
easat-4403	299	3	two	two	NUM
easat-4403	299	4	important	important	ADJ
easat-4403	299	5	issues	issue	NOUN
easat-4403	299	6	of	of	ADP
easat-4403	299	7	policy	policy	NOUN
easat-4403	299	8	import	import	NOUN
easat-4403	299	9	come	come	VERB
easat-4403	299	10	recommendable	recommendable	ADJ
easat-4403	299	11	in	in	ADP
easat-4403	299	12	the	the	DET
easat-4403	299	13	study	study	NOUN
easat-4403	299	14	:	:	PUNCT
easat-4403	300	1	1	1	X
easat-4403	300	2	.	.	X
easat-4403	300	3	mtn	mtn	PROPN
easat-4403	300	4	as	as	ADP
easat-4403	300	5	a	a	DET
easat-4403	300	6	service	service	NOUN
easat-4403	300	7	provider	provider	NOUN
easat-4403	300	8	need	need	VERB
easat-4403	300	9	to	to	PART
easat-4403	300	10	sustain	sustain	VERB
easat-4403	300	11	and	and	CCONJ
easat-4403	300	12	even	even	ADV
easat-4403	300	13	increment	increment	VERB
easat-4403	300	14	its	its	PRON
easat-4403	300	15	current	current	ADJ
easat-4403	300	16	level	level	NOUN
easat-4403	300	17	of	of	ADP
easat-4403	300	18	superior	superior	ADJ
easat-4403	300	19	service	service	NOUN
easat-4403	300	20	delivery	delivery	NOUN
easat-4403	300	21	,	,	PUNCT
easat-4403	300	22	excellence	excellence	NOUN
easat-4403	300	23	services	service	NOUN
easat-4403	300	24	being	be	AUX
easat-4403	300	25	experienced	experience	VERB
easat-4403	300	26	by	by	ADP
easat-4403	300	27	its	its	PRON
easat-4403	300	28	customers	customer	NOUN
easat-4403	300	29	,	,	PUNCT
easat-4403	300	30	good	good	ADJ
easat-4403	300	31	feelings	feeling	NOUN
easat-4403	300	32	at	at	ADP
easat-4403	300	33	serve	serve	VERB
easat-4403	300	34	brand	brand	NOUN
easat-4403	300	35	use	use	NOUN
easat-4403	300	36	.	.	PUNCT
easat-4403	301	1	2	2	X
easat-4403	301	2	.	.	X
easat-4403	301	3	although	although	SCONJ
easat-4403	301	4	,	,	PUNCT
easat-4403	301	5	the	the	DET
easat-4403	301	6	factor	factor	NOUN
easat-4403	301	7	of	of	ADP
easat-4403	301	8	unforgettable	unforgettable	ADJ
easat-4403	301	9	service	service	NOUN
easat-4403	301	10	revealed	reveal	VERB
easat-4403	301	11	positive	positive	ADJ
easat-4403	301	12	association	association	NOUN
easat-4403	301	13	,	,	PUNCT
easat-4403	301	14	it	it	PRON
easat-4403	301	15	nonetheless	nonetheless	ADV
easat-4403	301	16	did	do	AUX
easat-4403	301	17	not	not	PART
easat-4403	301	18	translate	translate	VERB
easat-4403	301	19	into	into	ADP
easat-4403	301	20	a	a	DET
easat-4403	301	21	significant	significant	ADJ
easat-4403	301	22	factor	factor	NOUN
easat-4403	301	23	.	.	PUNCT
easat-4403	302	1	brand	brand	NOUN
easat-4403	302	2	managers	manager	NOUN
easat-4403	302	3	should	should	AUX
easat-4403	302	4	engage	engage	VERB
easat-4403	302	5	competitive	competitive	ADJ
easat-4403	302	6	strategy	strategy	NOUN
easat-4403	302	7	adjustment	adjustment	NOUN
easat-4403	302	8	.	.	PUNCT
easat-4403	303	1	3	3	X
easat-4403	303	2	.	.	X
easat-4403	303	3	the	the	DET
easat-4403	303	4	factor	factor	NOUN
easat-4403	303	5	of	of	ADP
easat-4403	303	6	inconsistency	inconsistency	NOUN
easat-4403	303	7	in	in	ADP
easat-4403	303	8	service	service	NOUN
easat-4403	303	9	delivery	delivery	NOUN
easat-4403	303	10	should	should	AUX
easat-4403	303	11	be	be	AUX
easat-4403	303	12	attended	attend	VERB
easat-4403	303	13	to	to	PART
easat-4403	303	14	not	not	PART
easat-4403	303	15	only	only	ADV
easat-4403	303	16	for	for	ADP
easat-4403	303	17	the	the	DET
easat-4403	303	18	negative	negative	ADJ
easat-4403	303	19	association	association	NOUN
easat-4403	303	20	posting	posting	NOUN
easat-4403	303	21	but	but	CCONJ
easat-4403	303	22	for	for	SCONJ
easat-4403	303	23	it	it	PRON
easat-4403	303	24	not	not	PART
easat-4403	303	25	being	be	AUX
easat-4403	303	26	a	a	DET
easat-4403	303	27	significant	significant	ADJ
easat-4403	303	28	predictor	predictor	NOUN
easat-4403	303	29	;	;	PUNCT
easat-4403	303	30	it	it	PRON
easat-4403	303	31	needs	need	VERB
easat-4403	303	32	a	a	DET
easat-4403	303	33	turnaround	turnaround	NOUN
easat-4403	303	34	to	to	PART
easat-4403	303	35	become	become	VERB
easat-4403	303	36	competitive	competitive	ADJ
easat-4403	303	37	driver	driver	NOUN
easat-4403	303	38	.	.	PUNCT
easat-4403	304	1	11	11	NUM
easat-4403	304	2	.	.	X
easat-4403	305	1	gap	gap	NOUN
easat-4403	305	2	in	in	ADP
easat-4403	305	3	literature	literature	NOUN
easat-4403	305	4	there	there	PRON
easat-4403	305	5	are	be	VERB
easat-4403	305	6	no	no	DET
easat-4403	305	7	major	major	ADJ
easat-4403	305	8	gap	gap	NOUN
easat-4403	305	9	in	in	ADP
easat-4403	305	10	literature	literature	NOUN
easat-4403	305	11	other	other	ADJ
easat-4403	305	12	than	than	ADP
easat-4403	305	13	the	the	DET
easat-4403	305	14	fact	fact	NOUN
easat-4403	305	15	that	that	SCONJ
easat-4403	305	16	the	the	DET
easat-4403	305	17	study	study	NOUN
easat-4403	305	18	addressed	address	VERB
easat-4403	305	19	itself	itself	PRON
easat-4403	305	20	to	to	ADP
easat-4403	305	21	telecom	telecom	NOUN
easat-4403	305	22	service	service	NOUN
easat-4403	305	23	providers	provider	NOUN
easat-4403	305	24	only	only	ADV
easat-4403	305	25	and	and	CCONJ
easat-4403	305	26	literature	literature	NOUN
easat-4403	305	27	reviewed	review	VERB
easat-4403	305	28	was	be	AUX
easat-4403	305	29	not	not	PART
easat-4403	305	30	expanded	expand	VERB
easat-4403	305	31	to	to	ADP
easat-4403	305	32	other	other	ADJ
easat-4403	305	33	industries	industry	NOUN
easat-4403	305	34	.	.	PUNCT
easat-4403	306	1	the	the	DET
easat-4403	306	2	study	study	NOUN
easat-4403	306	3	limits	limit	VERB
easat-4403	306	4	itself	itself	PRON
easat-4403	306	5	to	to	ADP
easat-4403	306	6	theory	theory	NOUN
easat-4403	306	7	of	of	ADP
easat-4403	306	8	servqal	servqal	NOUN
easat-4403	306	9	,	,	PUNCT
easat-4403	306	10	branding	branding	NOUN
easat-4403	306	11	and	and	CCONJ
easat-4403	306	12	customer	customer	NOUN
easat-4403	306	13	loyalty	loyalty	NOUN
easat-4403	306	14	in	in	ADP
easat-4403	306	15	the	the	DET
easat-4403	306	16	nigerian	nigerian	ADJ
easat-4403	306	17	telecom	telecom	NOUN
easat-4403	306	18	sector	sector	NOUN
easat-4403	306	19	.	.	PUNCT
easat-4403	307	1	1300	1300	NUM
easat-4403	307	2	edelweiss	edelweiss	PROPN
easat-4403	307	3	applied	apply	VERB
easat-4403	307	4	science	science	NOUN
easat-4403	307	5	and	and	CCONJ
easat-4403	307	6	technology	technology	NOUN
easat-4403	307	7	issn	issn	PROPN
easat-4403	307	8	:	:	PUNCT
easat-4403	307	9	2576	2576	NUM
easat-4403	307	10	-	-	SYM
easat-4403	307	11	8484	8484	NUM
easat-4403	307	12	vol	vol	NOUN
easat-4403	307	13	.	.	PROPN
easat-4403	308	1	9	9	NUM
easat-4403	308	2	,	,	PUNCT
easat-4403	308	3	no	no	INTJ
easat-4403	308	4	.	.	NOUN
easat-4403	308	5	1	1	NUM
easat-4403	308	6	:	:	SYM
easat-4403	308	7	1289	1289	NUM
easat-4403	308	8	-	-	SYM
easat-4403	308	9	1301	1301	NUM
easat-4403	308	10	,	,	PUNCT
easat-4403	308	11	2025	2025	NUM
easat-4403	308	12	doi	doi	NOUN
easat-4403	308	13	:	:	PUNCT
easat-4403	308	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	308	15	©	©	PROPN
easat-4403	308	16	2025	2025	NUM
easat-4403	308	17	by	by	ADP
easat-4403	308	18	the	the	DET
easat-4403	308	19	author	author	NOUN
easat-4403	308	20	;	;	PUNCT
easat-4403	308	21	licensee	licensee	PROPN
easat-4403	308	22	learning	learn	VERB
easat-4403	308	23	gate	gate	NOUN
easat-4403	308	24	12	12	NUM
easat-4403	308	25	.	.	PUNCT
easat-4403	309	1	contribution	contribution	NOUN
easat-4403	309	2	to	to	ADP
easat-4403	309	3	knowledge	knowledge	VERB
easat-4403	309	4	extant	extant	ADJ
easat-4403	309	5	expositions	exposition	NOUN
easat-4403	309	6	have	have	AUX
easat-4403	309	7	been	be	AUX
easat-4403	309	8	made	make	VERB
easat-4403	309	9	in	in	ADP
easat-4403	309	10	the	the	DET
easat-4403	309	11	study	study	NOUN
easat-4403	309	12	as	as	ADV
easat-4403	309	13	far	far	ADV
easat-4403	309	14	as	as	ADP
easat-4403	309	15	furthering	further	VERB
easat-4403	309	16	knowledge	knowledge	NOUN
easat-4403	309	17	is	be	AUX
easat-4403	309	18	concerned	concern	VERB
easat-4403	309	19	.	.	PUNCT
easat-4403	310	1	first	first	ADV
easat-4403	310	2	,	,	PUNCT
easat-4403	310	3	the	the	DET
easat-4403	310	4	literature	literature	NOUN
easat-4403	310	5	on	on	ADP
easat-4403	310	6	nigeria	nigeria	PROPN
easat-4403	310	7	’s	’s	PART
easat-4403	310	8	telecom	telecom	NOUN
easat-4403	310	9	industry	industry	NOUN
easat-4403	310	10	has	have	AUX
easat-4403	310	11	been	be	AUX
easat-4403	310	12	expanded	expand	VERB
easat-4403	310	13	and	and	CCONJ
easat-4403	310	14	better	well	ADJ
easat-4403	310	15	information	information	NOUN
easat-4403	310	16	provided	provide	VERB
easat-4403	310	17	on	on	ADP
easat-4403	310	18	its	its	PRON
easat-4403	310	19	competitive	competitive	ADJ
easat-4403	310	20	nature	nature	NOUN
easat-4403	310	21	.	.	PUNCT
easat-4403	311	1	second	second	ADV
easat-4403	311	2	,	,	PUNCT
easat-4403	311	3	the	the	DET
easat-4403	311	4	factors	factor	NOUN
easat-4403	311	5	of	of	ADP
easat-4403	311	6	excellent	excellent	ADJ
easat-4403	311	7	service	service	NOUN
easat-4403	311	8	experience	experience	NOUN
easat-4403	311	9	and	and	CCONJ
easat-4403	311	10	good	good	ADJ
easat-4403	311	11	feeling	feeling	NOUN
easat-4403	311	12	(	(	PUNCT
easat-4403	311	13	affect	affect	VERB
easat-4403	311	14	for	for	ADP
easat-4403	311	15	the	the	DET
easat-4403	311	16	brand	brand	NOUN
easat-4403	311	17	)	)	PUNCT
easat-4403	311	18	by	by	ADP
easat-4403	311	19	subscribers	subscriber	NOUN
easat-4403	311	20	at	at	ADP
easat-4403	311	21	service	service	NOUN
easat-4403	311	22	brand	brand	NOUN
easat-4403	311	23	consumption	consumption	NOUN
easat-4403	311	24	has	have	AUX
easat-4403	311	25	been	be	AUX
easat-4403	311	26	revealed	reveal	VERB
easat-4403	311	27	as	as	ADP
easat-4403	311	28	areas	area	NOUN
easat-4403	311	29	of	of	ADP
easat-4403	311	30	competitive	competitive	ADJ
easat-4403	311	31	strength	strength	NOUN
easat-4403	311	32	that	that	PRON
easat-4403	311	33	mtn	mtn	PROPN
easat-4403	311	34	can	can	AUX
easat-4403	311	35	optimized	optimize	VERB
easat-4403	311	36	for	for	ADP
easat-4403	311	37	better	well	ADJ
easat-4403	311	38	market	market	NOUN
easat-4403	311	39	share	share	NOUN
easat-4403	311	40	and	and	CCONJ
easat-4403	311	41	profitability	profitability	NOUN
easat-4403	311	42	.	.	PUNCT
easat-4403	312	1	this	this	PRON
easat-4403	312	2	is	be	AUX
easat-4403	312	3	also	also	ADV
easat-4403	312	4	in	in	ADP
easat-4403	312	5	addition	addition	NOUN
easat-4403	312	6	to	to	ADP
easat-4403	312	7	improving	improve	VERB
easat-4403	312	8	and	and	CCONJ
easat-4403	312	9	sustaining	sustain	VERB
easat-4403	312	10	level	level	NOUN
easat-4403	312	11	of	of	ADP
easat-4403	312	12	superiority	superiority	NOUN
easat-4403	312	13	of	of	ADP
easat-4403	312	14	service	service	NOUN
easat-4403	312	15	delivery	delivery	NOUN
easat-4403	312	16	among	among	ADP
easat-4403	312	17	other	other	ADJ
easat-4403	312	18	rivals	rival	NOUN
easat-4403	312	19	in	in	ADP
easat-4403	312	20	the	the	DET
easat-4403	312	21	industry	industry	NOUN
easat-4403	312	22	.	.	PUNCT
easat-4403	313	1	transparency	transparency	NOUN
easat-4403	313	2	:	:	PUNCT
easat-4403	313	3	the	the	DET
easat-4403	313	4	author	author	NOUN
easat-4403	313	5	confirms	confirm	VERB
easat-4403	313	6	that	that	SCONJ
easat-4403	313	7	the	the	DET
easat-4403	313	8	manuscript	manuscript	NOUN
easat-4403	313	9	is	be	AUX
easat-4403	313	10	an	an	DET
easat-4403	313	11	honest	honest	ADJ
easat-4403	313	12	,	,	PUNCT
easat-4403	313	13	accurate	accurate	ADJ
easat-4403	313	14	,	,	PUNCT
easat-4403	313	15	and	and	CCONJ
easat-4403	313	16	transparent	transparent	ADJ
easat-4403	313	17	account	account	NOUN
easat-4403	313	18	of	of	ADP
easat-4403	313	19	the	the	DET
easat-4403	313	20	study	study	NOUN
easat-4403	313	21	;	;	PUNCT
easat-4403	313	22	that	that	SCONJ
easat-4403	313	23	no	no	DET
easat-4403	313	24	vital	vital	ADJ
easat-4403	313	25	features	feature	NOUN
easat-4403	313	26	of	of	ADP
easat-4403	313	27	the	the	DET
easat-4403	313	28	study	study	NOUN
easat-4403	313	29	have	have	AUX
easat-4403	313	30	been	be	AUX
easat-4403	313	31	omitted	omit	VERB
easat-4403	313	32	;	;	PUNCT
easat-4403	313	33	and	and	CCONJ
easat-4403	313	34	that	that	SCONJ
easat-4403	313	35	any	any	DET
easat-4403	313	36	discrepancies	discrepancy	NOUN
easat-4403	313	37	from	from	ADP
easat-4403	313	38	the	the	DET
easat-4403	313	39	study	study	NOUN
easat-4403	313	40	as	as	SCONJ
easat-4403	313	41	planned	plan	VERB
easat-4403	313	42	have	have	AUX
easat-4403	313	43	been	be	AUX
easat-4403	313	44	explained	explain	VERB
easat-4403	313	45	.	.	PUNCT
easat-4403	314	1	this	this	DET
easat-4403	314	2	study	study	NOUN
easat-4403	314	3	followed	follow	VERB
easat-4403	314	4	all	all	DET
easat-4403	314	5	ethical	ethical	ADJ
easat-4403	314	6	practices	practice	NOUN
easat-4403	314	7	during	during	ADP
easat-4403	314	8	writing	writing	NOUN
easat-4403	314	9	.	.	PUNCT
easat-4403	315	1	copyright	copyright	NOUN
easat-4403	315	2	:	:	PUNCT
easat-4403	315	3	©	©	PROPN
easat-4403	315	4	2025	2025	NUM
easat-4403	315	5	by	by	ADP
easat-4403	315	6	the	the	DET
easat-4403	315	7	authors	author	NOUN
easat-4403	315	8	.	.	PUNCT
easat-4403	316	1	this	this	DET
easat-4403	316	2	open	open	ADJ
easat-4403	316	3	-	-	PUNCT
easat-4403	316	4	access	access	NOUN
easat-4403	316	5	article	article	NOUN
easat-4403	316	6	is	be	AUX
easat-4403	316	7	distributed	distribute	VERB
easat-4403	316	8	under	under	ADP
easat-4403	316	9	the	the	DET
easat-4403	316	10	terms	term	NOUN
easat-4403	316	11	and	and	CCONJ
easat-4403	316	12	conditions	condition	NOUN
easat-4403	316	13	of	of	ADP
easat-4403	316	14	the	the	DET
easat-4403	316	15	creative	creative	ADJ
easat-4403	316	16	commons	common	NOUN
easat-4403	316	17	attribution	attribution	NOUN
easat-4403	316	18	(	(	PUNCT
easat-4403	316	19	cc	cc	NOUN
easat-4403	316	20	by	by	ADP
easat-4403	316	21	)	)	PUNCT
easat-4403	316	22	license	license	NOUN
easat-4403	316	23	(	(	PUNCT
easat-4403	316	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-4403	316	25	)	)	PUNCT
easat-4403	316	26	.	.	PUNCT
easat-4403	317	1	references	reference	NOUN
easat-4403	317	2	[	[	X
easat-4403	317	3	1	1	X
easat-4403	317	4	]	]	X
easat-4403	317	5	s.	s.	PROPN
easat-4403	317	6	ekakitie	ekakitie	PROPN
easat-4403	317	7	-	-	PUNCT
easat-4403	317	8	emonena	emonena	NOUN
easat-4403	317	9	,	,	PUNCT
easat-4403	317	10	"	"	PUNCT
easat-4403	317	11	managing	manage	VERB
easat-4403	317	12	turbulent	turbulent	ADJ
easat-4403	317	13	business	business	NOUN
easat-4403	317	14	environment	environment	NOUN
easat-4403	317	15	in	in	ADP
easat-4403	317	16	nigeria	nigeria	PROPN
easat-4403	317	17	:	:	PUNCT
easat-4403	317	18	a	a	DET
easat-4403	317	19	model	model	NOUN
easat-4403	317	20	approach	approach	NOUN
easat-4403	317	21	,	,	PUNCT
easat-4403	317	22	"	"	PUNCT
easat-4403	317	23	journal	journal	NOUN
easat-4403	317	24	of	of	ADP
easat-4403	317	25	education	education	NOUN
easat-4403	317	26	,	,	PUNCT
easat-4403	317	27	society	society	NOUN
easat-4403	317	28	and	and	CCONJ
easat-4403	317	29	behavioural	behavioural	ADJ
easat-4403	317	30	science	science	NOUN
easat-4403	317	31	,	,	PUNCT
easat-4403	317	32	vol	vol	NOUN
easat-4403	317	33	.	.	PROPN
easat-4403	317	34	29	29	NUM
easat-4403	317	35	,	,	PUNCT
easat-4403	317	36	no	no	INTJ
easat-4403	317	37	.	.	NOUN
easat-4403	317	38	3	3	NUM
easat-4403	317	39	,	,	PUNCT
easat-4403	317	40	pp	pp	ADJ
easat-4403	317	41	.	.	PUNCT
easat-4403	318	1	1	1	NUM
easat-4403	318	2	-	-	SYM
easat-4403	318	3	11	11	NUM
easat-4403	318	4	,	,	PUNCT
easat-4403	318	5	2019	2019	NUM
easat-4403	318	6	.	.	PUNCT
easat-4403	319	1	[	[	X
easat-4403	319	2	2	2	NUM
easat-4403	319	3	]	]	PUNCT
easat-4403	319	4	p.	p.	NOUN
easat-4403	319	5	kotler	kotler	PROPN
easat-4403	319	6	,	,	PUNCT
easat-4403	319	7	k.	k.	PROPN
easat-4403	319	8	l.	l.	PROPN
easat-4403	319	9	keller	keller	PROPN
easat-4403	319	10	,	,	PUNCT
easat-4403	319	11	p.	p.	PROPN
easat-4403	319	12	y.	y.	PROPN
easat-4403	319	13	agnihotri	agnihotri	PROPN
easat-4403	319	14	,	,	PUNCT
easat-4403	319	15	and	and	CCONJ
easat-4403	319	16	e.	e.	PROPN
easat-4403	319	17	u.	u.	PROPN
easat-4403	319	18	hague	hague	PROPN
easat-4403	319	19	,	,	PUNCT
easat-4403	319	20	principles	principle	NOUN
easat-4403	319	21	of	of	ADP
easat-4403	319	22	marketing	market	VERB
easat-4403	319	23	south	south	ADJ
easat-4403	319	24	asian	asian	PROPN
easat-4403	319	25	perspective	perspective	NOUN
easat-4403	319	26	,	,	PUNCT
easat-4403	319	27	13th	13th	NOUN
easat-4403	319	28	ed	ed	NOUN
easat-4403	319	29	.	.	PUNCT
easat-4403	319	30	pearson	pearson	PROPN
easat-4403	319	31	edu	edu	PROPN
easat-4403	319	32	,	,	PUNCT
easat-4403	319	33	2013	2013	NUM
easat-4403	319	34	.	.	PUNCT
easat-4403	320	1	[	[	X
easat-4403	320	2	3	3	X
easat-4403	320	3	]	]	X
easat-4403	320	4	e.	e.	PROPN
easat-4403	320	5	ekakitie	ekakitie	PROPN
easat-4403	320	6	,	,	PUNCT
easat-4403	320	7	s	s	PROPN
easat-4403	320	8	,	,	PUNCT
easat-4403	320	9	and	and	CCONJ
easat-4403	320	10	i.	i.	PROPN
easat-4403	320	11	j.	j.	PROPN
easat-4403	320	12	orannye	orannye	PROPN
easat-4403	320	13	,	,	PUNCT
easat-4403	320	14	"	"	PUNCT
easat-4403	320	15	emotional	emotional	ADJ
easat-4403	320	16	intelligence	intelligence	NOUN
easat-4403	320	17	and	and	CCONJ
easat-4403	320	18	its	its	PRON
easat-4403	320	19	application	application	NOUN
easat-4403	320	20	to	to	ADP
easat-4403	320	21	managing	manage	VERB
easat-4403	320	22	,	,	PUNCT
easat-4403	320	23	"	"	PUNCT
easat-4403	320	24	test	test	NOUN
easat-4403	320	25	engineering	engineering	NOUN
easat-4403	320	26	and	and	CCONJ
easat-4403	320	27	management	management	NOUN
easat-4403	320	28	,	,	PUNCT
easat-4403	320	29	vol	vol	NOUN
easat-4403	320	30	.	.	PROPN
easat-4403	320	31	83	83	NUM
easat-4403	320	32	,	,	PUNCT
easat-4403	320	33	pp	pp	ADJ
easat-4403	320	34	.	.	PUNCT
easat-4403	321	1	33	33	NUM
easat-4403	321	2	–	–	SYM
easat-4403	321	3	57	57	NUM
easat-4403	321	4	,	,	PUNCT
easat-4403	321	5	2020	2020	NUM
easat-4403	321	6	.	.	PUNCT
easat-4403	322	1	[	[	X
easat-4403	322	2	4	4	NUM
easat-4403	322	3	]	]	PUNCT
easat-4403	322	4	m.	m.	NOUN
easat-4403	322	5	asif	asif	PROPN
easat-4403	322	6	,	,	PUNCT
easat-4403	322	7	k.	k.	PROPN
easat-4403	322	8	abbas	abbas	PROPN
easat-4403	322	9	,	,	PUNCT
easat-4403	322	10	m.	m.	PROPN
easat-4403	322	11	kashif	kashif	PROPN
easat-4403	322	12	,	,	PUNCT
easat-4403	322	13	s.	s.	PROPN
easat-4403	322	14	hussain	hussain	PROPN
easat-4403	322	15	,	,	PUNCT
easat-4403	322	16	and	and	CCONJ
easat-4403	322	17	i.	i.	PROPN
easat-4403	322	18	hussain	hussain	PROPN
easat-4403	322	19	,	,	PUNCT
easat-4403	322	20	"	"	PUNCT
easat-4403	322	21	impact	impact	NOUN
easat-4403	322	22	of	of	ADP
easat-4403	322	23	brand	brand	NOUN
easat-4403	322	24	awareness	awareness	NOUN
easat-4403	322	25	and	and	CCONJ
easat-4403	322	26	loyalty	loyalty	NOUN
easat-4403	322	27	on	on	ADP
easat-4403	322	28	brand	brand	NOUN
easat-4403	322	29	equity	equity	NOUN
easat-4403	322	30	,	,	PUNCT
easat-4403	322	31	"	"	PUNCT
easat-4403	322	32	journal	journal	NOUN
easat-4403	322	33	of	of	ADP
easat-4403	322	34	marketing	marketing	NOUN
easat-4403	322	35	and	and	CCONJ
easat-4403	322	36	consumer	consumer	NOUN
easat-4403	322	37	research	research	NOUN
easat-4403	322	38	,	,	PUNCT
easat-4403	322	39	vol	vol	NOUN
easat-4403	322	40	.	.	PROPN
easat-4403	322	41	12	12	NUM
easat-4403	322	42	,	,	PUNCT
easat-4403	322	43	no	no	INTJ
easat-4403	322	44	.	.	NOUN
easat-4403	322	45	1	1	NUM
easat-4403	322	46	,	,	PUNCT
easat-4403	322	47	pp	pp	ADJ
easat-4403	322	48	.	.	PUNCT
easat-4403	322	49	67	67	NUM
easat-4403	322	50	-	-	SYM
easat-4403	322	51	72	72	NUM
easat-4403	322	52	,	,	PUNCT
easat-4403	322	53	2015	2015	NUM
easat-4403	322	54	.	.	PUNCT
easat-4403	323	1	[	[	X
easat-4403	323	2	5	5	NUM
easat-4403	323	3	]	]	PUNCT
easat-4403	323	4	american	american	PROPN
easat-4403	323	5	marketing	marketing	PROPN
easat-4403	323	6	association	association	PROPN
easat-4403	323	7	,	,	PUNCT
easat-4403	323	8	"	"	PUNCT
easat-4403	323	9	the	the	DET
easat-4403	323	10	retailer	retailer	NOUN
easat-4403	323	11	’s	’s	PART
easat-4403	323	12	guide	guide	NOUN
easat-4403	323	13	to	to	ADP
easat-4403	323	14	customer	customer	NOUN
easat-4403	323	15	loyalty	loyalty	NOUN
easat-4403	323	16	,	,	PUNCT
easat-4403	323	17	"	"	PUNCT
easat-4403	323	18	retrieved	retrieve	VERB
easat-4403	323	19	:	:	PUNCT
easat-4403	323	20	https://www.ama.org/2021/02/12/the-retailers-guide-to-customer-loyalty/.	https://www.ama.org/2021/02/12/the-retailers-guide-to-customer-loyalty/.	NOUN
easat-4403	323	21	[	[	X
easat-4403	323	22	accessed	access	VERB
easat-4403	323	23	6th	6th	ADJ
easat-4403	323	24	january	january	PROPN
easat-4403	323	25	,	,	PUNCT
easat-4403	323	26	2024	2024	NUM
easat-4403	323	27	]	]	PUNCT
easat-4403	323	28	,	,	PUNCT
easat-4403	323	29	2016	2016	NUM
easat-4403	323	30	.	.	PUNCT
easat-4403	324	1	[	[	X
easat-4403	324	2	6	6	NUM
easat-4403	324	3	]	]	PUNCT
easat-4403	324	4	business	business	NOUN
easat-4403	324	5	dictionary	dictionary	PROPN
easat-4403	324	6	,	,	PUNCT
easat-4403	324	7	"	"	PUNCT
easat-4403	324	8	glossary	glossary	NOUN
easat-4403	324	9	on	on	ADP
easat-4403	324	10	the	the	DET
easat-4403	324	11	concept	concept	NOUN
easat-4403	324	12	of	of	ADP
easat-4403	324	13	a	a	DET
easat-4403	324	14	brand	brand	NOUN
easat-4403	324	15	,	,	PUNCT
easat-4403	324	16	"	"	PUNCT
easat-4403	324	17	retrieved	retrieve	VERB
easat-4403	324	18	:	:	PUNCT
easat-4403	324	19	https://www.bdc.ca/en/articlestools/entrepreneur-toolkit/templates-business-guides/glossary	https://www.bdc.ca/en/articlestools/entrepreneur-toolkit/templates-business-guides/glossary	PROPN
easat-4403	324	20	.	.	PUNCT
easat-4403	325	1	[	[	X
easat-4403	325	2	accessed	access	VERB
easat-4403	325	3	6th	6th	ADJ
easat-4403	325	4	january	january	PROPN
easat-4403	325	5	,	,	PUNCT
easat-4403	325	6	2024	2024	NUM
easat-4403	325	7	]	]	PUNCT
easat-4403	325	8	,	,	PUNCT
easat-4403	325	9	2015	2015	NUM
easat-4403	325	10	.	.	PUNCT
easat-4403	326	1	[	[	X
easat-4403	326	2	7	7	X
easat-4403	326	3	]	]	X
easat-4403	326	4	e.	e.	PROPN
easat-4403	326	5	s.	s.	PROPN
easat-4403	326	6	ekakitie	ekakitie	PROPN
easat-4403	326	7	,	,	PUNCT
easat-4403	326	8	"	"	PUNCT
easat-4403	326	9	brand	brand	NOUN
easat-4403	326	10	attributes	attribute	VERB
easat-4403	326	11	as	as	ADP
easat-4403	326	12	predictors	predictor	NOUN
easat-4403	326	13	of	of	ADP
easat-4403	326	14	customer	customer	NOUN
easat-4403	326	15	loyalty	loyalty	NOUN
easat-4403	326	16	:	:	PUNCT
easat-4403	326	17	a	a	DET
easat-4403	326	18	cross	cross	ADJ
easat-4403	326	19	sectional	sectional	ADJ
easat-4403	326	20	study	study	NOUN
easat-4403	326	21	of	of	ADP
easat-4403	326	22	retailers	retailer	NOUN
easat-4403	326	23	in	in	ADP
easat-4403	326	24	nigeria	nigeria	PROPN
easat-4403	326	25	brewery	brewery	NOUN
easat-4403	326	26	industry	industry	NOUN
easat-4403	326	27	,	,	PUNCT
easat-4403	326	28	"	"	PUNCT
easat-4403	326	29	journal	journal	NOUN
easat-4403	326	30	of	of	ADP
easat-4403	326	31	business	business	PROPN
easat-4403	326	32	&	&	CCONJ
easat-4403	326	33	economic	economic	ADJ
easat-4403	326	34	research	research	NOUN
easat-4403	326	35	,	,	PUNCT
easat-4403	326	36	vol	vol	NOUN
easat-4403	326	37	.	.	PROPN
easat-4403	326	38	8	8	NUM
easat-4403	326	39	,	,	PUNCT
easat-4403	326	40	no	no	INTJ
easat-4403	326	41	.	.	NOUN
easat-4403	326	42	1	1	NUM
easat-4403	326	43	,	,	PUNCT
easat-4403	326	44	pp	pp	ADJ
easat-4403	326	45	.	.	PUNCT
easat-4403	327	1	66	66	NUM
easat-4403	327	2	-	-	SYM
easat-4403	327	3	78	78	NUM
easat-4403	327	4	,	,	PUNCT
easat-4403	327	5	2013	2013	NUM
easat-4403	327	6	.	.	PUNCT
easat-4403	328	1	[	[	X
easat-4403	328	2	8	8	X
easat-4403	328	3	]	]	PUNCT
easat-4403	328	4	j.	j.	PROPN
easat-4403	328	5	c.	c.	PROPN
easat-4403	328	6	londoño	londoño	PROPN
easat-4403	328	7	,	,	PUNCT
easat-4403	328	8	j.	j.	PROPN
easat-4403	328	9	elms	elms	PROPN
easat-4403	328	10	,	,	PUNCT
easat-4403	328	11	and	and	CCONJ
easat-4403	328	12	k.	k.	PROPN
easat-4403	328	13	davies	davy	NOUN
easat-4403	328	14	,	,	PUNCT
easat-4403	328	15	"	"	PUNCT
easat-4403	328	16	conceptualising	conceptualise	VERB
easat-4403	328	17	and	and	CCONJ
easat-4403	328	18	measuring	measure	VERB
easat-4403	328	19	consumer	consumer	NOUN
easat-4403	328	20	-	-	PUNCT
easat-4403	328	21	based	base	VERB
easat-4403	328	22	brand	brand	NOUN
easat-4403	328	23	–	–	PUNCT
easat-4403	328	24	retailer	retailer	NOUN
easat-4403	328	25	–	–	PUNCT
easat-4403	328	26	channel	channel	NOUN
easat-4403	328	27	equity	equity	NOUN
easat-4403	328	28	,	,	PUNCT
easat-4403	328	29	"	"	PUNCT
easat-4403	328	30	journal	journal	NOUN
easat-4403	328	31	of	of	ADP
easat-4403	328	32	retailing	retailing	NOUN
easat-4403	328	33	and	and	CCONJ
easat-4403	328	34	consumer	consumer	NOUN
easat-4403	328	35	services	service	NOUN
easat-4403	328	36	,	,	PUNCT
easat-4403	328	37	vol	vol	NOUN
easat-4403	328	38	.	.	PROPN
easat-4403	328	39	29	29	NUM
easat-4403	328	40	,	,	PUNCT
easat-4403	328	41	pp	pp	ADJ
easat-4403	328	42	.	.	PUNCT
easat-4403	329	1	70	70	NUM
easat-4403	329	2	-	-	SYM
easat-4403	329	3	81	81	NUM
easat-4403	329	4	,	,	PUNCT
easat-4403	329	5	2016	2016	NUM
easat-4403	329	6	.	.	PUNCT
easat-4403	330	1	[	[	X
easat-4403	330	2	9	9	NUM
easat-4403	330	3	]	]	PUNCT
easat-4403	330	4	p.	p.	NOUN
easat-4403	330	5	y.	y.	PROPN
easat-4403	330	6	agnihotri	agnihotri	PROPN
easat-4403	330	7	and	and	CCONJ
easat-4403	330	8	e.	e.	PROPN
easat-4403	330	9	u.	u.	PROPN
easat-4403	330	10	hague	hague	PROPN
easat-4403	330	11	,	,	PUNCT
easat-4403	330	12	principles	principle	NOUN
easat-4403	330	13	of	of	ADP
easat-4403	330	14	marketing	market	VERB
easat-4403	330	15	south	south	ADJ
easat-4403	330	16	asian	asian	PROPN
easat-4403	330	17	perspective	perspective	NOUN
easat-4403	330	18	,	,	PUNCT
easat-4403	330	19	13th	13th	NOUN
easat-4403	330	20	ed	ed	NOUN
easat-4403	330	21	.	.	PUNCT
easat-4403	330	22	pearson	pearson	PROPN
easat-4403	330	23	edu	edu	PROPN
easat-4403	330	24	,	,	PUNCT
easat-4403	330	25	2013	2013	NUM
easat-4403	330	26	.	.	PUNCT
easat-4403	331	1	[	[	X
easat-4403	331	2	10	10	NUM
easat-4403	331	3	]	]	X
easat-4403	331	4	p.	p.	NOUN
easat-4403	331	5	kotler	kotler	PROPN
easat-4403	331	6	and	and	CCONJ
easat-4403	331	7	k.	k.	PROPN
easat-4403	331	8	keller	keller	PROPN
easat-4403	331	9	,	,	PUNCT
easat-4403	331	10	marketing	marketing	NOUN
easat-4403	331	11	management	management	NOUN
easat-4403	331	12	,	,	PUNCT
easat-4403	331	13	12th	12th	ADJ
easat-4403	331	14	ed	ed	NOUN
easat-4403	331	15	.	.	PUNCT
easat-4403	332	1	new	new	PROPN
easat-4403	332	2	york	york	PROPN
easat-4403	332	3	:	:	PUNCT
easat-4403	332	4	prenticehall	prenticehall	NOUN
easat-4403	332	5	,	,	PUNCT
easat-4403	332	6	2008	2008	NUM
easat-4403	332	7	.	.	PUNCT
easat-4403	333	1	[	[	X
easat-4403	333	2	11	11	NUM
easat-4403	333	3	]	]	PUNCT
easat-4403	333	4	e.	e.	PROPN
easat-4403	333	5	s.	s.	PROPN
easat-4403	333	6	ekakitie	ekakitie	PROPN
easat-4403	333	7	,	,	PUNCT
easat-4403	333	8	u.	u.	PROPN
easat-4403	333	9	l.	l.	PROPN
easat-4403	333	10	odia	odia	PROPN
easat-4403	333	11	,	,	PUNCT
easat-4403	333	12	and	and	CCONJ
easat-4403	333	13	u.	u.	PROPN
easat-4403	333	14	p.	p.	PROPN
easat-4403	333	15	omodafe	omodafe	PROPN
easat-4403	333	16	,	,	PUNCT
easat-4403	333	17	environment	environment	NOUN
easat-4403	333	18	&	&	CCONJ
easat-4403	333	19	brand	brand	NOUN
easat-4403	333	20	choice	choice	NOUN
easat-4403	333	21	of	of	ADP
easat-4403	333	22	gsm	gsm	ADJ
easat-4403	333	23	handsets	handset	NOUN
easat-4403	333	24	:	:	PUNCT
easat-4403	333	25	an	an	DET
easat-4403	333	26	assessment	assessment	NOUN
easat-4403	333	27	of	of	ADP
easat-4403	333	28	the	the	DET
easat-4403	333	29	purchase	purchase	NOUN
easat-4403	333	30	behaviour	behaviour	NOUN
easat-4403	333	31	of	of	ADP
easat-4403	333	32	university	university	NOUN
easat-4403	333	33	students	student	NOUN
easat-4403	333	34	in	in	ADP
easat-4403	333	35	the	the	DET
easat-4403	333	36	niger	niger	NOUN
easat-4403	333	37	delta	delta	NOUN
easat-4403	333	38	.	.	PUNCT
easat-4403	334	1	oakland	oakland	PROPN
easat-4403	335	1	the	the	DET
easat-4403	335	2	mattingley	mattingley	PROPN
easat-4403	335	3	publishing	publishing	PROPN
easat-4403	335	4	co.	co.	PROPN
easat-4403	335	5	inc	inc	PROPN
easat-4403	335	6	,	,	PUNCT
easat-4403	335	7	2019	2019	NUM
easat-4403	335	8	,	,	PUNCT
easat-4403	335	9	pp	pp	ADJ
easat-4403	335	10	.	.	PUNCT
easat-4403	336	1	33	33	NUM
easat-4403	336	2	57	57	NUM
easat-4403	336	3	.	.	PUNCT
easat-4403	337	1	[	[	X
easat-4403	337	2	12	12	NUM
easat-4403	337	3	]	]	X
easat-4403	337	4	o.	o.	PROPN
easat-4403	337	5	damar	damar	PROPN
easat-4403	337	6	,	,	PUNCT
easat-4403	337	7	r.	r.	PROPN
easat-4403	337	8	nancy	nancy	PROPN
easat-4403	337	9	,	,	PUNCT
easat-4403	337	10	and	and	CCONJ
easat-4403	337	11	m.	m.	PROPN
easat-4403	337	12	wilson	wilson	PROPN
easat-4403	337	13	,	,	PUNCT
easat-4403	337	14	"	"	PUNCT
easat-4403	337	15	effect	effect	NOUN
easat-4403	337	16	of	of	ADP
easat-4403	337	17	branding	branding	NOUN
easat-4403	337	18	strategy	strategy	NOUN
easat-4403	337	19	on	on	ADP
easat-4403	337	20	the	the	DET
easat-4403	337	21	performance	performance	NOUN
easat-4403	337	22	of	of	ADP
easat-4403	337	23	multinational	multinational	ADJ
easat-4403	337	24	corporations	corporation	NOUN
easat-4403	337	25	in	in	ADP
easat-4403	337	26	kenya	kenya	PROPN
easat-4403	337	27	,	,	PUNCT
easat-4403	337	28	"	"	PUNCT
easat-4403	337	29	international	international	ADJ
easat-4403	337	30	journal	journal	NOUN
easat-4403	337	31	of	of	ADP
easat-4403	337	32	contemporary	contemporary	ADJ
easat-4403	337	33	aspects	aspect	NOUN
easat-4403	337	34	in	in	ADP
easat-4403	337	35	strategic	strategic	ADJ
easat-4403	337	36	management	management	NOUN
easat-4403	337	37	,	,	PUNCT
easat-4403	337	38	vol	vol	NOUN
easat-4403	337	39	.	.	PROPN
easat-4403	337	40	2	2	NUM
easat-4403	337	41	,	,	PUNCT
easat-4403	337	42	no	no	INTJ
easat-4403	337	43	.	.	NOUN
easat-4403	337	44	1	1	NUM
easat-4403	337	45	,	,	PUNCT
easat-4403	337	46	pp	pp	ADJ
easat-4403	337	47	.	.	PUNCT
easat-4403	337	48	239	239	NUM
easat-4403	337	49	-	-	SYM
easat-4403	337	50	252	252	NUM
easat-4403	337	51	,	,	PUNCT
easat-4403	337	52	2018	2018	NUM
easat-4403	337	53	.	.	PUNCT
easat-4403	338	1	[	[	X
easat-4403	338	2	13	13	NUM
easat-4403	338	3	]	]	PUNCT
easat-4403	338	4	s.	s.	PROPN
easat-4403	338	5	morrison	morrison	PROPN
easat-4403	338	6	and	and	CCONJ
easat-4403	338	7	f.	f.	PROPN
easat-4403	338	8	g.	g.	PROPN
easat-4403	338	9	crane	crane	PROPN
easat-4403	338	10	,	,	PUNCT
easat-4403	338	11	"	"	PUNCT
easat-4403	338	12	building	build	VERB
easat-4403	338	13	the	the	DET
easat-4403	338	14	service	service	NOUN
easat-4403	338	15	brand	brand	NOUN
easat-4403	338	16	by	by	ADP
easat-4403	338	17	creating	create	VERB
easat-4403	338	18	and	and	CCONJ
easat-4403	338	19	managing	manage	VERB
easat-4403	338	20	an	an	DET
easat-4403	338	21	emotional	emotional	ADJ
easat-4403	338	22	brand	brand	NOUN
easat-4403	338	23	experience	experience	NOUN
easat-4403	338	24	,	,	PUNCT
easat-4403	338	25	"	"	PUNCT
easat-4403	338	26	journal	journal	NOUN
easat-4403	338	27	of	of	ADP
easat-4403	338	28	brand	brand	PROPN
easat-4403	338	29	management	management	NOUN
easat-4403	338	30	,	,	PUNCT
easat-4403	338	31	vol	vol	NOUN
easat-4403	338	32	.	.	PROPN
easat-4403	338	33	14	14	NUM
easat-4403	338	34	,	,	PUNCT
easat-4403	338	35	pp	pp	ADJ
easat-4403	338	36	.	.	PUNCT
easat-4403	339	1	410	410	NUM
easat-4403	339	2	-	-	SYM
easat-4403	339	3	421	421	NUM
easat-4403	339	4	,	,	PUNCT
easat-4403	339	5	2007	2007	NUM
easat-4403	339	6	.	.	PUNCT
easat-4403	340	1	https://doi.org/10.1057/palgrave.bm.2550080	https://doi.org/10.1057/palgrave.bm.2550080	NOUN
easat-4403	341	1	[	[	X
easat-4403	341	2	14	14	NUM
easat-4403	341	3	]	]	X
easat-4403	341	4	r.	r.	PROPN
easat-4403	341	5	chinomona	chinomona	PROPN
easat-4403	341	6	,	,	PUNCT
easat-4403	341	7	d.	d.	PROPN
easat-4403	341	8	mahlangu	mahlangu	PROPN
easat-4403	341	9	,	,	PUNCT
easat-4403	341	10	and	and	CCONJ
easat-4403	341	11	d.	d.	PROPN
easat-4403	341	12	pooe	pooe	PROPN
easat-4403	341	13	,	,	PUNCT
easat-4403	341	14	"	"	PUNCT
easat-4403	341	15	brand	brand	NOUN
easat-4403	341	16	service	service	NOUN
easat-4403	341	17	quality	quality	NOUN
easat-4403	341	18	,	,	PUNCT
easat-4403	341	19	satisfaction	satisfaction	NOUN
easat-4403	341	20	,	,	PUNCT
easat-4403	341	21	trust	trust	NOUN
easat-4403	341	22	and	and	CCONJ
easat-4403	341	23	preference	preference	NOUN
easat-4403	341	24	as	as	ADP
easat-4403	341	25	predictors	predictor	NOUN
easat-4403	341	26	of	of	ADP
easat-4403	341	27	consumer	consumer	NOUN
easat-4403	341	28	brand	brand	NOUN
easat-4403	341	29	loyalty	loyalty	NOUN
easat-4403	341	30	in	in	ADP
easat-4403	341	31	the	the	DET
easat-4403	341	32	retailing	retailing	NOUN
easat-4403	341	33	industry	industry	NOUN
easat-4403	341	34	,	,	PUNCT
easat-4403	341	35	"	"	PUNCT
easat-4403	341	36	mediterranean	mediterranean	PROPN
easat-4403	341	37	journal	journal	NOUN
easat-4403	341	38	of	of	ADP
easat-4403	341	39	social	social	ADJ
easat-4403	341	40	sciences	science	NOUN
easat-4403	341	41	,	,	PUNCT
easat-4403	341	42	vol	vol	NOUN
easat-4403	341	43	.	.	PROPN
easat-4403	341	44	4	4	NUM
easat-4403	341	45	,	,	PUNCT
easat-4403	341	46	no	no	INTJ
easat-4403	341	47	.	.	NOUN
easat-4403	341	48	14	14	NUM
easat-4403	341	49	,	,	PUNCT
easat-4403	341	50	pp	pp	ADJ
easat-4403	341	51	.	.	PUNCT
easat-4403	342	1	181	181	NUM
easat-4403	342	2	-	-	SYM
easat-4403	342	3	190	190	NUM
easat-4403	342	4	,	,	PUNCT
easat-4403	342	5	2013	2013	NUM
easat-4403	342	6	.	.	PUNCT
easat-4403	343	1	https://doi.org/10.5901/mjss.2013.v4n14p181	https://doi.org/10.5901/mjss.2013.v4n14p181	PROPN
easat-4403	343	2	[	[	X
easat-4403	343	3	15	15	NUM
easat-4403	343	4	]	]	X
easat-4403	343	5	c.	c.	PROPN
easat-4403	343	6	g.	g.	PROPN
easat-4403	343	7	iwu	iwu	PROPN
easat-4403	343	8	,	,	PUNCT
easat-4403	343	9	c.	c.	PROPN
easat-4403	343	10	n.	n.	PROPN
easat-4403	343	11	osakwe	osakwe	PROPN
easat-4403	343	12	,	,	PUNCT
easat-4403	343	13	and	and	CCONJ
easat-4403	343	14	j.	j.	PROPN
easat-4403	343	15	o.	o.	PROPN
easat-4403	343	16	ajayi	ajayi	PROPN
easat-4403	343	17	,	,	PUNCT
easat-4403	343	18	"	"	PUNCT
easat-4403	343	19	exploring	explore	VERB
easat-4403	343	20	the	the	DET
easat-4403	343	21	effects	effect	NOUN
easat-4403	343	22	of	of	ADP
easat-4403	343	23	brand	brand	NOUN
easat-4403	343	24	promotion	promotion	NOUN
easat-4403	343	25	and	and	CCONJ
easat-4403	343	26	brand	brand	NOUN
easat-4403	343	27	image	image	NOUN
easat-4403	343	28	perception	perception	NOUN
easat-4403	343	29	on	on	ADP
easat-4403	343	30	business	business	NOUN
easat-4403	343	31	outcomes	outcome	NOUN
easat-4403	343	32	of	of	ADP
easat-4403	343	33	small	small	ADJ
easat-4403	343	34	-	-	PUNCT
easat-4403	343	35	sized	sized	ADJ
easat-4403	343	36	agribusiness	agribusiness	NOUN
easat-4403	343	37	firms	firm	NOUN
easat-4403	343	38	,	,	PUNCT
easat-4403	343	39	"	"	PUNCT
easat-4403	343	40	acta	acta	PROPN
easat-4403	343	41	universitatis	universitatis	PROPN
easat-4403	343	42	agriculturae	agriculturae	PROPN
easat-4403	343	43	et	et	PROPN
easat-4403	343	44	silviculturae	silviculturae	PROPN
easat-4403	343	45	mendelianae	mendelianae	PROPN
easat-4403	343	46	brunensis	brunensis	PROPN
easat-4403	343	47	,	,	PUNCT
easat-4403	343	48	vol	vol	NOUN
easat-4403	343	49	.	.	PROPN
easat-4403	343	50	63	63	NUM
easat-4403	343	51	,	,	PUNCT
easat-4403	343	52	no	no	INTJ
easat-4403	343	53	.	.	NOUN
easat-4403	343	54	2	2	NUM
easat-4403	343	55	,	,	PUNCT
easat-4403	343	56	pp	pp	ADJ
easat-4403	343	57	.	.	PUNCT
easat-4403	343	58	1661–1669	1661–1669	NUM
easat-4403	343	59	,	,	PUNCT
easat-4403	343	60	2015	2015	NUM
easat-4403	343	61	.	.	PUNCT
easat-4403	344	1	[	[	X
easat-4403	344	2	16	16	NUM
easat-4403	344	3	]	]	X
easat-4403	344	4	d.	d.	PROPN
easat-4403	344	5	jobber	jobber	PROPN
easat-4403	344	6	,	,	PUNCT
easat-4403	344	7	principles	principle	NOUN
easat-4403	344	8	and	and	CCONJ
easat-4403	344	9	practice	practice	NOUN
easat-4403	344	10	of	of	ADP
easat-4403	344	11	marketing	marketing	NOUN
easat-4403	344	12	,	,	PUNCT
easat-4403	344	13	14th	14th	ADJ
easat-4403	344	14	ed	ed	NOUN
easat-4403	344	15	.	.	PUNCT
easat-4403	344	16	maryland	maryland	PROPN
easat-4403	344	17	:	:	PUNCT
easat-4403	344	18	mcgraw	mcgraw	PROPN
easat-4403	344	19	hill	hill	PROPN
easat-4403	344	20	,	,	PUNCT
easat-4403	344	21	prentice	prentice	NOUN
easat-4403	344	22	-	-	PUNCT
easat-4403	344	23	hall	hall	NOUN
easat-4403	344	24	,	,	PUNCT
easat-4403	344	25	2018	2018	NUM
easat-4403	344	26	.	.	PUNCT
easat-4403	345	1	[	[	X
easat-4403	345	2	17	17	NUM
easat-4403	345	3	]	]	PUNCT
easat-4403	345	4	a.	a.	NOUN
easat-4403	345	5	parasuraman	parasuraman	NOUN
easat-4403	345	6	,	,	PUNCT
easat-4403	345	7	v.	v.	ADP
easat-4403	345	8	a.	a.	NOUN
easat-4403	345	9	zeithaml	zeithaml	PROPN
easat-4403	345	10	,	,	PUNCT
easat-4403	345	11	and	and	CCONJ
easat-4403	345	12	l.	l.	PROPN
easat-4403	345	13	l.	l.	PROPN
easat-4403	345	14	berry	berry	PROPN
easat-4403	345	15	,	,	PUNCT
easat-4403	345	16	"	"	PUNCT
easat-4403	345	17	a	a	DET
easat-4403	345	18	conceptual	conceptual	ADJ
easat-4403	345	19	model	model	NOUN
easat-4403	345	20	of	of	ADP
easat-4403	345	21	service	service	NOUN
easat-4403	345	22	quality	quality	NOUN
easat-4403	345	23	and	and	CCONJ
easat-4403	345	24	its	its	PRON
easat-4403	345	25	implications	implication	NOUN
easat-4403	345	26	for	for	ADP
easat-4403	345	27	future	future	ADJ
easat-4403	345	28	research	research	NOUN
easat-4403	345	29	,	,	PUNCT
easat-4403	345	30	"	"	PUNCT
easat-4403	345	31	journal	journal	NOUN
easat-4403	345	32	of	of	ADP
easat-4403	345	33	marketing	marketing	NOUN
easat-4403	345	34	,	,	PUNCT
easat-4403	345	35	vol	vol	NOUN
easat-4403	345	36	.	.	PROPN
easat-4403	345	37	49	49	NUM
easat-4403	345	38	,	,	PUNCT
easat-4403	345	39	no	no	INTJ
easat-4403	345	40	.	.	NOUN
easat-4403	345	41	4	4	NUM
easat-4403	345	42	,	,	PUNCT
easat-4403	345	43	pp	pp	ADJ
easat-4403	345	44	.	.	PUNCT
easat-4403	346	1	41	41	NUM
easat-4403	346	2	-	-	SYM
easat-4403	346	3	50	50	NUM
easat-4403	346	4	,	,	PUNCT
easat-4403	346	5	1985	1985	NUM
easat-4403	346	6	.	.	PUNCT
easat-4403	347	1	https://doi.org/10.2307/1251430	https://doi.org/10.2307/1251430	X
easat-4403	348	1	[	[	X
easat-4403	348	2	18	18	NUM
easat-4403	348	3	]	]	X
easat-4403	348	4	e.	e.	PROPN
easat-4403	348	5	kursunluoglu	kursunluoglu	PROPN
easat-4403	348	6	,	,	PUNCT
easat-4403	348	7	"	"	PUNCT
easat-4403	348	8	customer	customer	NOUN
easat-4403	348	9	service	service	NOUN
easat-4403	348	10	effects	effect	NOUN
easat-4403	348	11	on	on	ADP
easat-4403	348	12	customer	customer	NOUN
easat-4403	348	13	satisfaction	satisfaction	NOUN
easat-4403	348	14	and	and	CCONJ
easat-4403	348	15	customer	customer	NOUN
easat-4403	348	16	loyalty	loyalty	NOUN
easat-4403	348	17	:	:	PUNCT
easat-4403	348	18	a	a	DET
easat-4403	348	19	field	field	NOUN
easat-4403	348	20	research	research	NOUN
easat-4403	348	21	in	in	ADP
easat-4403	348	22	shopping	shopping	NOUN
easat-4403	348	23	centers	center	NOUN
easat-4403	348	24	in	in	ADP
easat-4403	348	25	izmir	izmir	PROPN
easat-4403	348	26	city	city	NOUN
easat-4403	348	27	-	-	PUNCT
easat-4403	348	28	turkey	turkey	NOUN
easat-4403	348	29	,	,	PUNCT
easat-4403	348	30	"	"	PUNCT
easat-4403	348	31	international	international	ADJ
easat-4403	348	32	journal	journal	NOUN
easat-4403	348	33	of	of	ADP
easat-4403	348	34	business	business	NOUN
easat-4403	348	35	and	and	CCONJ
easat-4403	348	36	social	social	ADJ
easat-4403	348	37	science	science	NOUN
easat-4403	348	38	,	,	PUNCT
easat-4403	348	39	vol	vol	NOUN
easat-4403	348	40	.	.	PROPN
easat-4403	348	41	2	2	NUM
easat-4403	348	42	,	,	PUNCT
easat-4403	348	43	no	no	INTJ
easat-4403	348	44	.	.	NOUN
easat-4403	348	45	17	17	NUM
easat-4403	348	46	,	,	PUNCT
easat-4403	348	47	2011	2011	NUM
easat-4403	348	48	.	.	PUNCT
easat-4403	349	1	[	[	X
easat-4403	349	2	19	19	NUM
easat-4403	349	3	]	]	PUNCT
easat-4403	349	4	a.	a.	NOUN
easat-4403	349	5	parasuraman	parasuraman	NOUN
easat-4403	349	6	,	,	PUNCT
easat-4403	349	7	v.	v.	ADP
easat-4403	349	8	a.	a.	NOUN
easat-4403	349	9	zeithaml	zeithaml	PROPN
easat-4403	349	10	,	,	PUNCT
easat-4403	349	11	and	and	CCONJ
easat-4403	349	12	l.	l.	PROPN
easat-4403	349	13	l.	l.	PROPN
easat-4403	349	14	berry	berry	PROPN
easat-4403	349	15	,	,	PUNCT
easat-4403	349	16	"	"	PUNCT
easat-4403	349	17	servqual	servqual	ADJ
easat-4403	349	18	:	:	PUNCT
easat-4403	349	19	a	a	DET
easat-4403	349	20	multiple	multiple	ADJ
easat-4403	349	21	-	-	PUNCT
easat-4403	349	22	item	item	NOUN
easat-4403	349	23	scale	scale	NOUN
easat-4403	349	24	for	for	ADP
easat-4403	349	25	measuring	measure	VERB
easat-4403	349	26	consumer	consumer	NOUN
easat-4403	349	27	perc	perc	NOUN
easat-4403	349	28	,	,	PUNCT
easat-4403	349	29	"	"	PUNCT
easat-4403	349	30	journal	journal	NOUN
easat-4403	349	31	of	of	ADP
easat-4403	349	32	retailing	retailing	NOUN
easat-4403	349	33	,	,	PUNCT
easat-4403	349	34	vol	vol	NOUN
easat-4403	349	35	.	.	PROPN
easat-4403	349	36	64	64	NUM
easat-4403	349	37	,	,	PUNCT
easat-4403	349	38	no	no	INTJ
easat-4403	349	39	.	.	NOUN
easat-4403	349	40	1	1	NUM
easat-4403	349	41	,	,	PUNCT
easat-4403	349	42	p.	p.	NOUN
easat-4403	349	43	12	12	NUM
easat-4403	349	44	,	,	PUNCT
easat-4403	349	45	1988	1988	NUM
easat-4403	349	46	.	.	PUNCT
easat-4403	350	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-4403	350	2	https://www.ama.org/2021/02/12/the-retailers-guide-to-customer-loyalty/	https://www.ama.org/2021/02/12/the-retailers-guide-to-customer-loyalty/	PROPN
easat-4403	350	3	https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-business-guides/glossary	https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-business-guides/glossary	PROPN
easat-4403	350	4	https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-business-guides/glossary	https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-business-guides/glossary	ADJ
easat-4403	350	5	https://doi.org/10.1057/palgrave.bm.2550080	https://doi.org/10.1057/palgrave.bm.2550080	NOUN
easat-4403	350	6	https://doi.org/10.5901/mjss.2013.v4n14p181	https://doi.org/10.5901/mjss.2013.v4n14p181	PROPN
easat-4403	350	7	https://doi.org/10.2307/1251430	https://doi.org/10.2307/1251430	PROPN
easat-4403	350	8	1301	1301	NUM
easat-4403	350	9	edelweiss	edelweiss	PROPN
easat-4403	350	10	applied	apply	VERB
easat-4403	350	11	science	science	NOUN
easat-4403	350	12	and	and	CCONJ
easat-4403	350	13	technology	technology	NOUN
easat-4403	350	14	issn	issn	PROPN
easat-4403	350	15	:	:	PUNCT
easat-4403	350	16	2576	2576	NUM
easat-4403	350	17	-	-	SYM
easat-4403	350	18	8484	8484	NUM
easat-4403	350	19	vol	vol	NOUN
easat-4403	350	20	.	.	PROPN
easat-4403	351	1	9	9	NUM
easat-4403	351	2	,	,	PUNCT
easat-4403	351	3	no	no	INTJ
easat-4403	351	4	.	.	NOUN
easat-4403	351	5	1	1	NUM
easat-4403	351	6	:	:	SYM
easat-4403	351	7	1289	1289	NUM
easat-4403	351	8	-	-	SYM
easat-4403	351	9	1301	1301	NUM
easat-4403	351	10	,	,	PUNCT
easat-4403	351	11	2025	2025	NUM
easat-4403	351	12	doi	doi	NOUN
easat-4403	351	13	:	:	PUNCT
easat-4403	351	14	10.55214/25768484.v9i1.4403	10.55214/25768484.v9i1.4403	NUM
easat-4403	351	15	©	©	PROPN
easat-4403	351	16	2025	2025	NUM
easat-4403	351	17	by	by	ADP
easat-4403	351	18	the	the	DET
easat-4403	351	19	author	author	NOUN
easat-4403	351	20	;	;	PUNCT
easat-4403	351	21	licensee	licensee	PROPN
easat-4403	351	22	learning	learning	NOUN
easat-4403	351	23	gate	gate	NOUN
easat-4403	352	1	[	[	X
easat-4403	352	2	20	20	NUM
easat-4403	352	3	]	]	PUNCT
easat-4403	352	4	a.	a.	NOUN
easat-4403	352	5	a.-d	a.-d	PROPN
easat-4403	352	6	.	.	PUNCT
easat-4403	353	1	hameed	hameed	PROPN
easat-4403	353	2	and	and	CCONJ
easat-4403	353	3	al	al	PROPN
easat-4403	353	4	-	-	PROPN
easat-4403	353	5	zaytoonah	zaytoonah	PROPN
easat-4403	353	6	,	,	PUNCT
easat-4403	353	7	"	"	PUNCT
easat-4403	353	8	the	the	DET
easat-4403	353	9	impact	impact	NOUN
easat-4403	353	10	of	of	ADP
easat-4403	353	11	services	service	NOUN
easat-4403	353	12	marketing	marketing	NOUN
easat-4403	353	13	mix	mix	NOUN
easat-4403	353	14	7p	7p	NOUN
easat-4403	353	15	's	's	PART
easat-4403	353	16	"	"	PUNCT
easat-4403	353	17	2014	2014	NUM
easat-4403	353	18	.	.	PUNCT
easat-4403	354	1	[	[	X
easat-4403	354	2	21	21	NUM
easat-4403	354	3	]	]	X
easat-4403	354	4	p.	p.	NOUN
easat-4403	354	5	kotler	kotler	PROPN
easat-4403	354	6	and	and	CCONJ
easat-4403	354	7	k.	k.	PROPN
easat-4403	354	8	l.	l.	PROPN
easat-4403	354	9	keller	keller	PROPN
easat-4403	354	10	,	,	PUNCT
easat-4403	354	11	management	management	NOUN
easat-4403	354	12	.	.	PUNCT
easat-4403	355	1	london	london	PROPN
easat-4403	355	2	:	:	PUNCT
easat-4403	355	3	prentice	prentice	NOUN
easat-4403	355	4	,	,	PUNCT
easat-4403	355	5	2012	2012	NUM
easat-4403	355	6	.	.	PUNCT
easat-4403	356	1	[	[	X
easat-4403	356	2	22	22	NUM
easat-4403	356	3	]	]	X
easat-4403	356	4	r.	r.	PROPN
easat-4403	356	5	johnston	johnston	PROPN
easat-4403	356	6	and	and	CCONJ
easat-4403	356	7	r.	r.	PROPN
easat-4403	356	8	silvestro	silvestro	PROPN
easat-4403	356	9	,	,	PUNCT
easat-4403	356	10	"	"	PUNCT
easat-4403	356	11	the	the	DET
easat-4403	356	12	determinants	determinant	NOUN
easat-4403	356	13	of	of	ADP
easat-4403	356	14	service	service	NOUN
easat-4403	356	15	quality	quality	NOUN
easat-4403	356	16	–	–	PUNCT
easat-4403	356	17	a	a	DET
easat-4403	356	18	customer	customer	NOUN
easat-4403	356	19	-	-	PUNCT
easat-4403	356	20	based	base	VERB
easat-4403	356	21	approach	approach	NOUN
easat-4403	356	22	,	,	PUNCT
easat-4403	356	23	"	"	PUNCT
easat-4403	356	24	in	in	ADP
easat-4403	356	25	the	the	DET
easat-4403	356	26	proceedings	proceeding	NOUN
easat-4403	356	27	of	of	ADP
easat-4403	356	28	the	the	DET
easat-4403	356	29	decision	decision	NOUN
easat-4403	356	30	science	science	PROPN
easat-4403	356	31	institute	institute	PROPN
easat-4403	356	32	conference	conference	PROPN
easat-4403	356	33	,	,	PUNCT
easat-4403	356	34	san	san	PROPN
easat-4403	356	35	diego	diego	PROPN
easat-4403	356	36	,	,	PUNCT
easat-4403	356	37	ca	ca	PROPN
easat-4403	356	38	,	,	PUNCT
easat-4403	356	39	november	november	PROPN
easat-4403	356	40	,	,	PUNCT
easat-4403	356	41	1990	1990	NUM
easat-4403	356	42	:	:	PUNCT
easat-4403	356	43	macmillan	macmillan	PROPN
easat-4403	356	44	indian	indian	PROPN
easat-4403	356	45	ltd	ltd	PROPN
easat-4403	356	46	.	.	PUNCT
easat-4403	357	1	[	[	X
easat-4403	357	2	23	23	NUM
easat-4403	357	3	]	]	X
easat-4403	357	4	r.	r.	PROPN
easat-4403	357	5	johnston	johnston	PROPN
easat-4403	357	6	,	,	PUNCT
easat-4403	357	7	"	"	PUNCT
easat-4403	357	8	the	the	DET
easat-4403	357	9	determinants	determinant	NOUN
easat-4403	357	10	of	of	ADP
easat-4403	357	11	service	service	NOUN
easat-4403	357	12	quality	quality	NOUN
easat-4403	357	13	:	:	PUNCT
easat-4403	357	14	satisfiers	satisfier	NOUN
easat-4403	357	15	and	and	CCONJ
easat-4403	357	16	dissatisfiers	dissatisfier	NOUN
easat-4403	357	17	,	,	PUNCT
easat-4403	357	18	"	"	PUNCT
easat-4403	357	19	international	international	ADJ
easat-4403	357	20	journal	journal	NOUN
easat-4403	357	21	of	of	ADP
easat-4403	357	22	service	service	NOUN
easat-4403	357	23	industry	industry	NOUN
easat-4403	357	24	management	management	NOUN
easat-4403	357	25	,	,	PUNCT
easat-4403	357	26	vol	vol	NOUN
easat-4403	357	27	.	.	PROPN
easat-4403	357	28	6	6	NUM
easat-4403	357	29	,	,	PUNCT
easat-4403	357	30	no	no	INTJ
easat-4403	357	31	.	.	NOUN
easat-4403	357	32	5	5	NUM
easat-4403	357	33	,	,	PUNCT
easat-4403	357	34	pp	pp	ADJ
easat-4403	357	35	.	.	PUNCT
easat-4403	358	1	53	53	NUM
easat-4403	358	2	-	-	SYM
easat-4403	358	3	71	71	NUM
easat-4403	358	4	,	,	PUNCT
easat-4403	358	5	1995	1995	NUM
easat-4403	358	6	.	.	PUNCT
easat-4403	359	1	https://doi.org/10.1108/09564239510101536	https://doi.org/10.1108/09564239510101536	NOUN
easat-4403	359	2	[	[	X
easat-4403	359	3	24	24	NUM
easat-4403	359	4	]	]	X
easat-4403	359	5	f.	f.	PROPN
easat-4403	359	6	reichheld	reichheld	PROPN
easat-4403	359	7	and	and	CCONJ
easat-4403	359	8	w.	w.	PROPN
easat-4403	359	9	sasser	sasser	PROPN
easat-4403	359	10	,	,	PUNCT
easat-4403	359	11	"	"	PUNCT
easat-4403	359	12	zero	zero	NUM
easat-4403	359	13	defects	defect	NOUN
easat-4403	359	14	:	:	PUNCT
easat-4403	359	15	quality	quality	NOUN
easat-4403	359	16	comes	come	VERB
easat-4403	359	17	to	to	ADP
easat-4403	359	18	service	service	NOUN
easat-4403	359	19	,	,	PUNCT
easat-4403	359	20	"	"	PUNCT
easat-4403	359	21	harvard	harvard	PROPN
easat-4403	359	22	business	business	PROPN
easat-4403	359	23	review	review	PROPN
easat-4403	359	24	,	,	PUNCT
easat-4403	359	25	vol	vol	NOUN
easat-4403	359	26	.	.	PROPN
easat-4403	360	1	3	3	NUM
easat-4403	360	2	,	,	PUNCT
easat-4403	360	3	no	no	INTJ
easat-4403	360	4	.	.	NOUN
easat-4403	360	5	2	2	NUM
easat-4403	360	6	,	,	PUNCT
easat-4403	360	7	pp	pp	ADJ
easat-4403	360	8	.	.	PUNCT
easat-4403	361	1	105111	105111	NUM
easat-4403	361	2	,	,	PUNCT
easat-4403	361	3	1990	1990	NUM
easat-4403	361	4	.	.	PUNCT
easat-4403	362	1	[	[	X
easat-4403	362	2	25	25	NUM
easat-4403	362	3	]	]	PUNCT
easat-4403	362	4	j.	j.	PROPN
easat-4403	362	5	n.	n.	PROPN
easat-4403	362	6	kapferer	kapferer	PROPN
easat-4403	362	7	,	,	PUNCT
easat-4403	362	8	"	"	PUNCT
easat-4403	362	9	the	the	DET
easat-4403	362	10	roots	root	NOUN
easat-4403	362	11	of	of	ADP
easat-4403	362	12	brand	brand	NOUN
easat-4403	362	13	loyalty	loyalty	NOUN
easat-4403	362	14	decline	decline	NOUN
easat-4403	362	15	:	:	PUNCT
easat-4403	362	16	an	an	DET
easat-4403	362	17	international	international	ADJ
easat-4403	362	18	comparison	comparison	NOUN
easat-4403	362	19	,	,	PUNCT
easat-4403	362	20	"	"	PUNCT
easat-4403	362	21	ivey	ivey	PROPN
easat-4403	362	22	business	business	PROPN
easat-4403	362	23	journal	journal	PROPN
easat-4403	362	24	,	,	PUNCT
easat-4403	362	25	vol	vol	NOUN
easat-4403	362	26	.	.	PROPN
easat-4403	362	27	69	69	NUM
easat-4403	362	28	,	,	PUNCT
easat-4403	362	29	no	no	INTJ
easat-4403	362	30	.	.	NOUN
easat-4403	362	31	4	4	NUM
easat-4403	362	32	,	,	PUNCT
easat-4403	362	33	pp	pp	ADJ
easat-4403	362	34	.	.	PUNCT
easat-4403	363	1	1–6	1–6	NUM
easat-4403	363	2	,	,	PUNCT
easat-4403	363	3	2005	2005	NUM
easat-4403	363	4	.	.	PUNCT
easat-4403	364	1	[	[	X
easat-4403	364	2	26	26	NUM
easat-4403	364	3	]	]	X
easat-4403	364	4	g.	g.	PROPN
easat-4403	364	5	kamper	kamper	PROPN
easat-4403	364	6	,	,	PUNCT
easat-4403	364	7	"	"	PUNCT
easat-4403	364	8	a	a	DET
easat-4403	364	9	profile	profile	NOUN
easat-4403	364	10	of	of	ADP
easat-4403	364	11	effective	effective	ADJ
easat-4403	364	12	leadership	leadership	NOUN
easat-4403	364	13	in	in	ADP
easat-4403	364	14	some	some	DET
easat-4403	364	15	south	south	ADJ
easat-4403	364	16	african	african	ADJ
easat-4403	364	17	high	high	ADJ
easat-4403	364	18	-	-	PUNCT
easat-4403	364	19	poverty	poverty	NOUN
easat-4403	364	20	schools	school	NOUN
easat-4403	364	21	,	,	PUNCT
easat-4403	364	22	"	"	PUNCT
easat-4403	364	23	south	south	ADJ
easat-4403	364	24	african	african	ADJ
easat-4403	364	25	journal	journal	NOUN
easat-4403	364	26	of	of	ADP
easat-4403	364	27	education	education	NOUN
easat-4403	364	28	,	,	PUNCT
easat-4403	364	29	vol	vol	NOUN
easat-4403	364	30	.	.	PROPN
easat-4403	364	31	28	28	NUM
easat-4403	364	32	,	,	PUNCT
easat-4403	364	33	no	no	INTJ
easat-4403	364	34	.	.	NOUN
easat-4403	364	35	1	1	NUM
easat-4403	364	36	,	,	PUNCT
easat-4403	364	37	pp	pp	ADJ
easat-4403	364	38	.	.	PUNCT
easat-4403	365	1	1	1	NUM
easat-4403	365	2	-	-	SYM
easat-4403	365	3	18	18	NUM
easat-4403	365	4	,	,	PUNCT
easat-4403	365	5	2008	2008	NUM
easat-4403	365	6	.	.	PUNCT
easat-4403	366	1	[	[	X
easat-4403	366	2	27	27	NUM
easat-4403	366	3	]	]	X
easat-4403	366	4	e.	e.	PROPN
easat-4403	366	5	s.	s.	PROPN
easat-4403	366	6	ekakitie	ekakitie	PROPN
easat-4403	366	7	,	,	PUNCT
easat-4403	366	8	u.	u.	PROPN
easat-4403	366	9	c.	c.	PROPN
easat-4403	366	10	stella	stella	PROPN
easat-4403	366	11	,	,	PUNCT
easat-4403	366	12	and	and	CCONJ
easat-4403	366	13	n.	n.	PROPN
easat-4403	366	14	j.	j.	PROPN
easat-4403	366	15	akparobi	akparobi	PROPN
easat-4403	366	16	,	,	PUNCT
easat-4403	366	17	"	"	PUNCT
easat-4403	366	18	price	price	NOUN
easat-4403	366	19	volatility	volatility	NOUN
easat-4403	366	20	and	and	CCONJ
easat-4403	366	21	market	market	NOUN
easat-4403	366	22	integration	integration	NOUN
easat-4403	366	23	:	:	PUNCT
easat-4403	366	24	the	the	DET
easat-4403	366	25	case	case	NOUN
easat-4403	366	26	of	of	ADP
easat-4403	366	27	selected	select	VERB
easat-4403	366	28	cereal	cereal	NOUN
easat-4403	366	29	merchandizing	merchandize	VERB
easat-4403	366	30	in	in	ADP
easat-4403	366	31	south	south	NOUN
easat-4403	366	32	-	-	PUNCT
easat-4403	366	33	south	south	NOUN
easat-4403	366	34	,	,	PUNCT
easat-4403	366	35	nigeria	nigeria	PROPN
easat-4403	366	36	,	,	PUNCT
easat-4403	366	37	"	"	PUNCT
easat-4403	366	38	central	central	ADJ
easat-4403	366	39	european	european	ADJ
easat-4403	366	40	management	management	PROPN
easat-4403	366	41	journal	journal	PROPN
easat-4403	366	42	,	,	PUNCT
easat-4403	366	43	vol	vol	NOUN
easat-4403	366	44	.	.	PROPN
easat-4403	366	45	31	31	NUM
easat-4403	366	46	,	,	PUNCT
easat-4403	366	47	pp	pp	ADJ
easat-4403	366	48	.	.	PUNCT
easat-4403	367	1	410	410	NUM
easat-4403	367	2	-	-	SYM
easat-4403	367	3	423	423	NUM
easat-4403	367	4	,	,	PUNCT
easat-4403	367	5	2023	2023	NUM
easat-4403	367	6	.	.	PUNCT
easat-4403	368	1	[	[	X
easat-4403	368	2	28	28	NUM
easat-4403	368	3	]	]	PUNCT
easat-4403	368	4	a.	a.	NOUN
easat-4403	368	5	izquierdo	izquierdo	PROPN
easat-4403	368	6	-	-	NOUN
easat-4403	368	7	yusta	yusta	PROPN
easat-4403	368	8	,	,	PUNCT
easat-4403	368	9	a.	a.	PROPN
easat-4403	368	10	i.	i.	PROPN
easat-4403	368	11	jimenez	jimenez	PROPN
easat-4403	368	12	-	-	PUNCT
easat-4403	368	13	zarco	zarco	PROPN
easat-4403	368	14	,	,	PUNCT
easat-4403	368	15	m.	m.	NOUN
easat-4403	368	16	p.	p.	PROPN
easat-4403	368	17	martinez	martinez	PROPN
easat-4403	368	18	-	-	PUNCT
easat-4403	368	19	ruiz	ruiz	NOUN
easat-4403	368	20	,	,	PUNCT
easat-4403	368	21	and	and	CCONJ
easat-4403	368	22	i.	i.	PROPN
easat-4403	368	23	gonzalez	gonzalez	PROPN
easat-4403	368	24	-	-	PUNCT
easat-4403	368	25	gonzalez	gonzalez	PROPN
easat-4403	368	26	,	,	PUNCT
easat-4403	368	27	"	"	PUNCT
easat-4403	368	28	determinants	determinant	NOUN
easat-4403	368	29	of	of	ADP
easat-4403	368	30	customer	customer	NOUN
easat-4403	368	31	experience	experience	NOUN
easat-4403	368	32	in	in	ADP
easat-4403	368	33	e	e	NOUN
easat-4403	368	34	-	-	NOUN
easat-4403	368	35	services	service	NOUN
easat-4403	368	36	:	:	PUNCT
easat-4403	368	37	the	the	DET
easat-4403	368	38	case	case	NOUN
easat-4403	368	39	of	of	ADP
easat-4403	368	40	online	online	ADJ
easat-4403	368	41	universities	university	NOUN
easat-4403	368	42	,	,	PUNCT
easat-4403	368	43	"	"	PUNCT
easat-4403	368	44	revista	revista	PROPN
easat-4403	368	45	brasileira	brasileira	PROPN
easat-4403	368	46	de	de	PROPN
easat-4403	368	47	gestão	gestão	PROPN
easat-4403	368	48	de	de	X
easat-4403	368	49	negócios	negócios	PROPN
easat-4403	368	50	,	,	PUNCT
easat-4403	368	51	vol	vol	NOUN
easat-4403	368	52	.	.	PROPN
easat-4403	368	53	23	23	NUM
easat-4403	368	54	,	,	PUNCT
easat-4403	368	55	no	no	INTJ
easat-4403	368	56	.	.	NOUN
easat-4403	368	57	01	01	NUM
easat-4403	368	58	,	,	PUNCT
easat-4403	368	59	pp	pp	ADJ
easat-4403	368	60	.	.	PUNCT
easat-4403	368	61	120	120	NUM
easat-4403	368	62	,	,	PUNCT
easat-4403	368	63	2021	2021	NUM
easat-4403	368	64	.	.	PUNCT
easat-4403	369	1	[	[	X
easat-4403	369	2	29	29	NUM
easat-4403	369	3	]	]	X
easat-4403	369	4	f.	f.	PROPN
easat-4403	369	5	draganidis	draganidis	PROPN
easat-4403	369	6	and	and	CCONJ
easat-4403	369	7	g.	g.	PROPN
easat-4403	369	8	mentzas	mentzas	PROPN
easat-4403	369	9	,	,	PUNCT
easat-4403	369	10	"	"	PUNCT
easat-4403	369	11	competency	competency	NOUN
easat-4403	369	12	based	base	VERB
easat-4403	369	13	management	management	NOUN
easat-4403	369	14	:	:	PUNCT
easat-4403	369	15	a	a	DET
easat-4403	369	16	review	review	NOUN
easat-4403	369	17	of	of	ADP
easat-4403	369	18	systems	system	NOUN
easat-4403	369	19	and	and	CCONJ
easat-4403	369	20	approaches	approach	NOUN
easat-4403	369	21	,	,	PUNCT
easat-4403	369	22	"	"	PUNCT
easat-4403	369	23	information	information	NOUN
easat-4403	369	24	management	management	NOUN
easat-4403	369	25	&	&	CCONJ
easat-4403	369	26	computer	computer	NOUN
easat-4403	369	27	security	security	NOUN
easat-4403	369	28	,	,	PUNCT
easat-4403	369	29	vol	vol	NOUN
easat-4403	369	30	.	.	PROPN
easat-4403	370	1	14	14	NUM
easat-4403	370	2	,	,	PUNCT
easat-4403	370	3	no	no	INTJ
easat-4403	370	4	.	.	NOUN
easat-4403	370	5	1	1	NUM
easat-4403	370	6	,	,	PUNCT
easat-4403	370	7	pp	pp	ADJ
easat-4403	370	8	.	.	PUNCT
easat-4403	371	1	51	51	NUM
easat-4403	371	2	-	-	SYM
easat-4403	371	3	64	64	NUM
easat-4403	371	4	,	,	PUNCT
easat-4403	371	5	2006	2006	NUM
easat-4403	371	6	.	.	PUNCT
easat-4403	372	1	https://doi.org/10.1108/09685220610648373	https://doi.org/10.1108/09685220610648373	X
easat-4403	373	1	[	[	X
easat-4403	373	2	30	30	NUM
easat-4403	373	3	]	]	X
easat-4403	373	4	r.	r.	PROPN
easat-4403	373	5	l.	l.	PROPN
easat-4403	373	6	oliver	oliver	PROPN
easat-4403	373	7	,	,	PUNCT
easat-4403	373	8	"	"	PUNCT
easat-4403	373	9	whence	whence	ADP
easat-4403	373	10	consumer	consumer	NOUN
easat-4403	373	11	loyalty	loyalty	NOUN
easat-4403	373	12	?	?	PUNCT
easat-4403	373	13	,	,	PUNCT
easat-4403	373	14	"	"	PUNCT
easat-4403	373	15	journal	journal	NOUN
easat-4403	373	16	of	of	ADP
easat-4403	373	17	marketing	marketing	NOUN
easat-4403	373	18	,	,	PUNCT
easat-4403	373	19	vol	vol	NOUN
easat-4403	373	20	.	.	PROPN
easat-4403	373	21	63	63	NUM
easat-4403	373	22	,	,	PUNCT
easat-4403	373	23	no	no	INTJ
easat-4403	373	24	.	.	PUNCT
easat-4403	373	25	4_suppl1	4_suppl1	NUM
easat-4403	373	26	,	,	PUNCT
easat-4403	373	27	pp	pp	ADJ
easat-4403	373	28	.	.	PUNCT
easat-4403	374	1	33	33	NUM
easat-4403	374	2	-	-	SYM
easat-4403	374	3	44	44	NUM
easat-4403	374	4	,	,	PUNCT
easat-4403	374	5	1999	1999	NUM
easat-4403	374	6	.	.	PUNCT
easat-4403	375	1	[	[	X
easat-4403	375	2	31	31	NUM
easat-4403	375	3	]	]	PUNCT
easat-4403	375	4	j.	j.	PROPN
easat-4403	375	5	n.	n.	PROPN
easat-4403	375	6	sheth	sheth	PROPN
easat-4403	375	7	and	and	CCONJ
easat-4403	375	8	a.	a.	NOUN
easat-4403	375	9	parvatiyar	parvatiyar	PROPN
easat-4403	375	10	,	,	PUNCT
easat-4403	375	11	"	"	PUNCT
easat-4403	375	12	evolving	evolve	VERB
easat-4403	375	13	relationship	relationship	NOUN
easat-4403	375	14	marketing	marketing	NOUN
easat-4403	375	15	into	into	ADP
easat-4403	375	16	a	a	DET
easat-4403	375	17	discipline	discipline	NOUN
easat-4403	375	18	,	,	PUNCT
easat-4403	375	19	"	"	PUNCT
easat-4403	375	20	journal	journal	NOUN
easat-4403	375	21	of	of	ADP
easat-4403	375	22	relationship	relationship	NOUN
easat-4403	375	23	marketing	marketing	NOUN
easat-4403	375	24	,	,	PUNCT
easat-4403	375	25	vol	vol	NOUN
easat-4403	375	26	.	.	PROPN
easat-4403	375	27	1	1	NUM
easat-4403	375	28	,	,	PUNCT
easat-4403	375	29	no	no	INTJ
easat-4403	375	30	.	.	NOUN
easat-4403	375	31	1	1	NUM
easat-4403	375	32	,	,	PUNCT
easat-4403	375	33	pp	pp	ADJ
easat-4403	375	34	.	.	PUNCT
easat-4403	376	1	3	3	NUM
easat-4403	376	2	-	-	SYM
easat-4403	376	3	16	16	NUM
easat-4403	376	4	,	,	PUNCT
easat-4403	376	5	2002	2002	NUM
easat-4403	376	6	.	.	PUNCT
easat-4403	377	1	[	[	X
easat-4403	377	2	32	32	NUM
easat-4403	377	3	]	]	PUNCT
easat-4403	377	4	a.	a.	PROPN
easat-4403	377	5	b.	b.	PROPN
easat-4403	377	6	goodness	goodness	PROPN
easat-4403	377	7	,	,	PUNCT
easat-4403	377	8	"	"	PUNCT
easat-4403	377	9	branding	brand	VERB
easat-4403	377	10	in	in	ADP
easat-4403	377	11	service	service	NOUN
easat-4403	377	12	business	business	NOUN
easat-4403	377	13	:	:	PUNCT
easat-4403	377	14	the	the	DET
easat-4403	377	15	music	music	NOUN
easat-4403	377	16	experience	experience	NOUN
easat-4403	377	17	,	,	PUNCT
easat-4403	377	18	"	"	PUNCT
easat-4403	377	19	journal	journal	NOUN
easat-4403	377	20	of	of	ADP
easat-4403	377	21	service	service	NOUN
easat-4403	377	22	marketing	marketing	NOUN
easat-4403	377	23	,	,	PUNCT
easat-4403	377	24	vol	vol	NOUN
easat-4403	377	25	.	.	PROPN
easat-4403	377	26	20	20	NUM
easat-4403	377	27	,	,	PUNCT
easat-4403	377	28	no	no	INTJ
easat-4403	377	29	.	.	NOUN
easat-4403	377	30	5	5	NUM
easat-4403	377	31	,	,	PUNCT
easat-4403	377	32	pp	pp	ADJ
easat-4403	377	33	.	.	PUNCT
easat-4403	378	1	48	48	NUM
easat-4403	378	2	-	-	SYM
easat-4403	378	3	52	52	NUM
easat-4403	378	4	,	,	PUNCT
easat-4403	378	5	2012	2012	NUM
easat-4403	378	6	.	.	PUNCT
easat-4403	379	1	[	[	X
easat-4403	379	2	33	33	NUM
easat-4403	379	3	]	]	X
easat-4403	379	4	e.	e.	PROPN
easat-4403	379	5	delgado‐ballester	delgado‐ballester	PROPN
easat-4403	379	6	and	and	CCONJ
easat-4403	379	7	j.	j.	PROPN
easat-4403	379	8	l.	l.	PROPN
easat-4403	379	9	munuera‐alemán	munuera‐alemán	PROPN
easat-4403	379	10	,	,	PUNCT
easat-4403	379	11	"	"	PUNCT
easat-4403	379	12	brand	brand	NOUN
easat-4403	379	13	trust	trust	NOUN
easat-4403	379	14	in	in	ADP
easat-4403	379	15	the	the	DET
easat-4403	379	16	context	context	NOUN
easat-4403	379	17	of	of	ADP
easat-4403	379	18	consumer	consumer	NOUN
easat-4403	379	19	loyalty	loyalty	NOUN
easat-4403	379	20	,	,	PUNCT
easat-4403	379	21	"	"	PUNCT
easat-4403	379	22	european	european	ADJ
easat-4403	379	23	journal	journal	NOUN
easat-4403	379	24	of	of	ADP
easat-4403	379	25	marketing	marketing	NOUN
easat-4403	379	26	,	,	PUNCT
easat-4403	379	27	vol	vol	NOUN
easat-4403	379	28	.	.	PROPN
easat-4403	379	29	35	35	NUM
easat-4403	379	30	,	,	PUNCT
easat-4403	379	31	no	no	INTJ
easat-4403	380	1	.	.	NOUN
easat-4403	380	2	11/12	11/12	NUM
easat-4403	380	3	,	,	PUNCT
easat-4403	380	4	pp	pp	ADJ
easat-4403	380	5	.	.	PUNCT
easat-4403	381	1	1238	1238	NUM
easat-4403	381	2	-	-	SYM
easat-4403	381	3	1258	1258	NUM
easat-4403	381	4	,	,	PUNCT
easat-4403	381	5	2001	2001	NUM
easat-4403	381	6	.	.	PUNCT
easat-4403	382	1	https://doi.org/10.1108/eum0000000006475	https://doi.org/10.1108/eum0000000006475	PRON
easat-4403	382	2	[	[	X
easat-4403	382	3	34	34	NUM
easat-4403	382	4	]	]	X
easat-4403	382	5	n.	n.	PROPN
easat-4403	382	6	l.	l.	PROPN
easat-4403	382	7	abdull	abdull	PROPN
easat-4403	382	8	rahman	rahman	PROPN
easat-4403	382	9	,	,	PUNCT
easat-4403	382	10	s.	s.	PROPN
easat-4403	382	11	s.	s.	PROPN
easat-4403	382	12	samsul	samsul	PROPN
easat-4403	382	13	,	,	PUNCT
easat-4403	382	14	m.	m.	NOUN
easat-4403	382	15	s.	s.	PROPN
easat-4403	382	16	ibrahim	ibrahim	PROPN
easat-4403	382	17	brian	brian	PROPN
easat-4403	382	18	,	,	PUNCT
easat-4403	382	19	and	and	CCONJ
easat-4403	382	20	n.	n.	PROPN
easat-4403	382	21	i.	i.	PROPN
easat-4403	382	22	idrus	idrus	PROPN
easat-4403	382	23	,	,	PUNCT
easat-4403	382	24	"	"	PUNCT
easat-4403	382	25	a	a	DET
easat-4403	382	26	study	study	NOUN
easat-4403	382	27	on	on	ADP
easat-4403	382	28	the	the	DET
easat-4403	382	29	relationship	relationship	NOUN
easat-4403	382	30	between	between	ADP
easat-4403	382	31	customer	customer	NOUN
easat-4403	382	32	satisfaction	satisfaction	NOUN
easat-4403	382	33	towards	towards	ADP
easat-4403	382	34	service	service	NOUN
easat-4403	382	35	quality	quality	NOUN
easat-4403	382	36	in	in	ADP
easat-4403	382	37	a	a	DET
easat-4403	382	38	three	three	NUM
easat-4403	382	39	-	-	PUNCT
easat-4403	382	40	star	star	NOUN
easat-4403	382	41	hotels	hotel	NOUN
easat-4403	382	42	in	in	ADP
easat-4403	382	43	perlis	perli	NOUN
easat-4403	382	44	,	,	PUNCT
easat-4403	382	45	"	"	PUNCT
easat-4403	382	46	voice	voice	NOUN
easat-4403	382	47	of	of	ADP
easat-4403	382	48	academia	academia	NOUN
easat-4403	382	49	(	(	PUNCT
easat-4403	382	50	voa	voa	PROPN
easat-4403	382	51	)	)	PUNCT
easat-4403	382	52	,	,	PUNCT
easat-4403	382	53	vol	vol	NOUN
easat-4403	382	54	.	.	PROPN
easat-4403	382	55	18	18	NUM
easat-4403	382	56	,	,	PUNCT
easat-4403	382	57	no	no	INTJ
easat-4403	382	58	.	.	NOUN
easat-4403	382	59	1	1	NUM
easat-4403	382	60	,	,	PUNCT
easat-4403	382	61	pp	pp	ADJ
easat-4403	382	62	.	.	PUNCT
easat-4403	383	1	169	169	NUM
easat-4403	383	2	-	-	SYM
easat-4403	383	3	181	181	NUM
easat-4403	383	4	,	,	PUNCT
easat-4403	383	5	2022	2022	NUM
easat-4403	383	6	.	.	PUNCT
easat-4403	384	1	[	[	X
easat-4403	384	2	35	35	NUM
easat-4403	384	3	]	]	X
easat-4403	384	4	l.	l.	PROPN
easat-4403	384	5	l.	l.	PROPN
easat-4403	384	6	berry	berry	PROPN
easat-4403	384	7	,	,	PUNCT
easat-4403	384	8	a.	a.	NOUN
easat-4403	384	9	parasuraman	parasuraman	NOUN
easat-4403	384	10	,	,	PUNCT
easat-4403	384	11	and	and	CCONJ
easat-4403	384	12	v.	v.	ADP
easat-4403	384	13	a.	a.	NOUN
easat-4403	384	14	zeithaml	zeithaml	PROPN
easat-4403	384	15	,	,	PUNCT
easat-4403	384	16	"	"	PUNCT
easat-4403	384	17	improving	improve	VERB
easat-4403	384	18	service	service	NOUN
easat-4403	384	19	quality	quality	NOUN
easat-4403	384	20	in	in	ADP
easat-4403	384	21	america	america	PROPN
easat-4403	384	22	:	:	PUNCT
easat-4403	384	23	lessons	lesson	NOUN
easat-4403	384	24	learned	learn	VERB
easat-4403	384	25	,	,	PUNCT
easat-4403	384	26	"	"	PUNCT
easat-4403	384	27	academy	academy	NOUN
easat-4403	384	28	of	of	ADP
easat-4403	384	29	management	management	NOUN
easat-4403	384	30	perspectives	perspective	NOUN
easat-4403	384	31	,	,	PUNCT
easat-4403	384	32	vol	vol	NOUN
easat-4403	384	33	.	.	PROPN
easat-4403	384	34	8	8	NUM
easat-4403	384	35	,	,	PUNCT
easat-4403	384	36	no	no	INTJ
easat-4403	384	37	.	.	NOUN
easat-4403	384	38	2	2	NUM
easat-4403	384	39	,	,	PUNCT
easat-4403	384	40	pp	pp	ADJ
easat-4403	384	41	.	.	PUNCT
easat-4403	385	1	32	32	NUM
easat-4403	385	2	-	-	SYM
easat-4403	385	3	45	45	NUM
easat-4403	385	4	,	,	PUNCT
easat-4403	385	5	1994	1994	NUM
easat-4403	385	6	.	.	PUNCT
easat-4403	386	1	https://doi.org/10.5465/ame.1994.9503101072	https://doi.org/10.5465/ame.1994.9503101072	NOUN
easat-4403	386	2	[	[	X
easat-4403	386	3	36	36	NUM
easat-4403	386	4	]	]	X
easat-4403	386	5	s.	s.	PROPN
easat-4403	386	6	banik	banik	PROPN
easat-4403	386	7	and	and	CCONJ
easat-4403	386	8	p.	p.	NOUN
easat-4403	386	9	sinha	sinha	NOUN
easat-4403	386	10	,	,	PUNCT
easat-4403	386	11	"	"	PUNCT
easat-4403	386	12	factors	factor	NOUN
easat-4403	386	13	affecting	affect	VERB
easat-4403	386	14	customer	customer	NOUN
easat-4403	386	15	retention	retention	NOUN
easat-4403	386	16	in	in	ADP
easat-4403	386	17	telecom	telecom	NOUN
easat-4403	386	18	sector	sector	NOUN
easat-4403	386	19	:	:	PUNCT
easat-4403	386	20	a	a	DET
easat-4403	386	21	systematic	systematic	ADJ
easat-4403	386	22	review	review	NOUN
easat-4403	386	23	in	in	ADP
easat-4403	386	24	indian	indian	PROPN
easat-4403	386	25	perspective	perspective	NOUN
easat-4403	386	26	,	,	PUNCT
easat-4403	386	27	"	"	PUNCT
easat-4403	386	28	international	international	ADJ
easat-4403	386	29	journal	journal	NOUN
easat-4403	386	30	of	of	ADP
easat-4403	386	31	engineering	engineering	NOUN
easat-4403	386	32	research	research	NOUN
easat-4403	386	33	and	and	CCONJ
easat-4403	386	34	technology	technology	NOUN
easat-4403	386	35	,	,	PUNCT
easat-4403	386	36	vol	vol	NOUN
easat-4403	386	37	.	.	PROPN
easat-4403	386	38	13	13	NUM
easat-4403	386	39	,	,	PUNCT
easat-4403	386	40	no	no	INTJ
easat-4403	386	41	.	.	NOUN
easat-4403	386	42	9	9	NUM
easat-4403	386	43	,	,	PUNCT
easat-4403	386	44	pp	pp	ADJ
easat-4403	386	45	.	.	PUNCT
easat-4403	387	1	2137	2137	NUM
easat-4403	387	2	-	-	SYM
easat-4403	387	3	2152	2152	NUM
easat-4403	387	4	,	,	PUNCT
easat-4403	387	5	2020	2020	NUM
easat-4403	387	6	.	.	PUNCT
easat-4403	388	1	https://dx.doi.org/10.37624/ijer	https://dx.doi.org/10.37624/ijer	NOUN
easat-4403	388	2	t/13.9.2020.2137	t/13.9.2020.2137	NOUN
easat-4403	388	3	-	-	PUNCT
easat-4403	388	4	2152	2152	NUM
easat-4403	388	5	[	[	X
easat-4403	388	6	37	37	NUM
easat-4403	388	7	]	]	PUNCT
easat-4403	388	8	e.	e.	PROPN
easat-4403	388	9	e.	e.	PROPN
easat-4403	388	10	otaigbe	otaigbe	PROPN
easat-4403	388	11	,	,	PUNCT
easat-4403	388	12	exploring	explore	VERB
easat-4403	388	13	satisfaction	satisfaction	NOUN
easat-4403	388	14	and	and	CCONJ
easat-4403	388	15	retention	retention	NOUN
easat-4403	388	16	strategies	strategy	NOUN
easat-4403	388	17	for	for	ADP
easat-4403	388	18	generation	generation	NOUN
easat-4403	388	19	y	y	PROPN
easat-4403	388	20	customers	customer	NOUN
easat-4403	388	21	.	.	PUNCT
easat-4403	389	1	(	(	PUNCT
easat-4403	389	2	10811453	10811453	NUM
easat-4403	389	3	d.b.a	d.b.a	NOUN
easat-4403	389	4	.	.	PUNCT
easat-4403	389	5	)	)	PUNCT
easat-4403	389	6	.	.	PUNCT
easat-4403	390	1	ann	ann	PROPN
easat-4403	390	2	arbor	arbor	PROPN
easat-4403	390	3	:	:	PUNCT
easat-4403	390	4	walden	walden	PROPN
easat-4403	390	5	university	university	NOUN
easat-4403	390	6	,	,	PUNCT
easat-4403	390	7	2018	2018	NUM
easat-4403	390	8	.	.	PUNCT
easat-4403	391	1	[	[	X
easat-4403	391	2	38	38	NUM
easat-4403	391	3	]	]	PUNCT
easat-4403	391	4	a.	a.	NOUN
easat-4403	391	5	a.b	a.b	PROPN
easat-4403	391	6	,	,	PUNCT
easat-4403	391	7	e.	e.	PROPN
easat-4403	391	8	o.	o.	PROPN
easat-4403	391	9	ogwo	ogwo	PROPN
easat-4403	391	10	,	,	PUNCT
easat-4403	391	11	a.	a.	PROPN
easat-4403	391	12	d.	d.	PROPN
easat-4403	391	13	nnoiim	nnoiim	PROPN
easat-4403	391	14	,	,	PUNCT
easat-4403	391	15	and	and	CCONJ
easat-4403	391	16	d.	d.	PROPN
easat-4403	391	17	a.	a.	PROPN
easat-4403	391	18	nkamnebe	nkamnebe	PROPN
easat-4403	391	19	,	,	PUNCT
easat-4403	391	20	marketing	marketing	NOUN
easat-4403	391	21	in	in	ADP
easat-4403	391	22	nigeria	nigeria	PROPN
easat-4403	391	23	:	:	PUNCT
easat-4403	391	24	concept	concept	NOUN
easat-4403	391	25	,	,	PUNCT
easat-4403	391	26	principle	principle	NOUN
easat-4403	391	27	,	,	PUNCT
easat-4403	391	28	decision	decision	NOUN
easat-4403	391	29	,	,	PUNCT
easat-4403	391	30	2nd	2nd	ADJ
easat-4403	391	31	ed	ed	NOUN
easat-4403	391	32	.	.	PUNCT
easat-4403	391	33	ibadan	ibadan	PROPN
easat-4403	391	34	afritowers	afritowers	PROPN
easat-4403	391	35	limited	limit	VERB
easat-4403	391	36	,	,	PUNCT
easat-4403	391	37	2007	2007	NUM
easat-4403	391	38	.	.	PUNCT
easat-4403	392	1	[	[	X
easat-4403	392	2	39	39	NUM
easat-4403	392	3	]	]	PUNCT
easat-4403	392	4	nigerian	nigerian	ADJ
easat-4403	392	5	communication	communication	PROPN
easat-4403	392	6	commission	commission	PROPN
easat-4403	392	7	,	,	PUNCT
easat-4403	392	8	"	"	PUNCT
easat-4403	392	9	mtn	mtn	PROPN
easat-4403	392	10	nigeria	nigeria	PROPN
easat-4403	392	11	communications	communications	PROPN
easat-4403	392	12	plc	plc	PROPN
easat-4403	392	13	–	–	PUNCT
easat-4403	392	14	2022	2022	NUM
easat-4403	392	15	annual	annual	ADJ
easat-4403	392	16	results	result	NOUN
easat-4403	392	17	presentation	presentation	NOUN
easat-4403	392	18	transcript	transcript	NOUN
easat-4403	392	19	,	,	PUNCT
easat-4403	392	20	"	"	PUNCT
easat-4403	392	21	retrieved	retrieve	VERB
easat-4403	392	22	:	:	PUNCT
easat-4403	392	23	https://africanfinancials.com/mtn-nigeria-communications-plc-2022-annual-resultspresentation-transcript/.	https://africanfinancials.com/mtn-nigeria-communications-plc-2022-annual-resultspresentation-transcript/.	X
easat-4403	392	24	[	[	X
easat-4403	392	25	accessed	access	VERB
easat-4403	392	26	6th	6th	ADJ
easat-4403	392	27	january	january	PROPN
easat-4403	392	28	,	,	PUNCT
easat-4403	392	29	2024	2024	NUM
easat-4403	392	30	]	]	PUNCT
easat-4403	392	31	,	,	PUNCT
easat-4403	392	32	2022	2022	NUM
easat-4403	392	33	.	.	PUNCT
easat-4403	393	1	[	[	X
easat-4403	393	2	40	40	NUM
easat-4403	393	3	]	]	PUNCT
easat-4403	393	4	c.	c.	PROPN
easat-4403	393	5	jin	jin	PROPN
easat-4403	393	6	,	,	PUNCT
easat-4403	393	7	m.	m.	NOUN
easat-4403	393	8	yoon	yoon	PROPN
easat-4403	393	9	,	,	PUNCT
easat-4403	393	10	and	and	CCONJ
easat-4403	393	11	j.	j.	PROPN
easat-4403	393	12	lee	lee	PROPN
easat-4403	393	13	,	,	PUNCT
easat-4403	393	14	"	"	PUNCT
easat-4403	393	15	the	the	DET
easat-4403	393	16	influence	influence	NOUN
easat-4403	393	17	of	of	ADP
easat-4403	393	18	brand	brand	NOUN
easat-4403	393	19	color	color	NOUN
easat-4403	393	20	identity	identity	NOUN
easat-4403	393	21	on	on	ADP
easat-4403	393	22	brand	brand	NOUN
easat-4403	393	23	association	association	NOUN
easat-4403	393	24	and	and	CCONJ
easat-4403	393	25	loyalty	loyalty	NOUN
easat-4403	393	26	,	,	PUNCT
easat-4403	393	27	"	"	PUNCT
easat-4403	393	28	journal	journal	NOUN
easat-4403	393	29	of	of	ADP
easat-4403	393	30	product	product	NOUN
easat-4403	393	31	&	&	CCONJ
easat-4403	393	32	brand	brand	PROPN
easat-4403	393	33	management	management	PROPN
easat-4403	393	34	,	,	PUNCT
easat-4403	393	35	vol	vol	NOUN
easat-4403	393	36	.	.	PROPN
easat-4403	393	37	28	28	NUM
easat-4403	393	38	,	,	PUNCT
easat-4403	393	39	no	no	INTJ
easat-4403	393	40	.	.	NOUN
easat-4403	393	41	1	1	NUM
easat-4403	393	42	,	,	PUNCT
easat-4403	393	43	pp	pp	ADJ
easat-4403	393	44	.	.	PUNCT
easat-4403	394	1	50	50	NUM
easat-4403	394	2	-	-	SYM
easat-4403	394	3	62	62	NUM
easat-4403	394	4	,	,	PUNCT
easat-4403	394	5	2019	2019	NUM
easat-4403	394	6	.	.	PUNCT
easat-4403	395	1	https://doi.org/10.1108/jpbm-09-2017-1587	https://doi.org/10.1108/jpbm-09-2017-1587	PROPN
easat-4403	396	1	[	[	X
easat-4403	396	2	41	41	NUM
easat-4403	396	3	]	]	X
easat-4403	396	4	p.	p.	NOUN
easat-4403	396	5	ing	ing	NOUN
easat-4403	396	6	,	,	PUNCT
easat-4403	396	7	"	"	PUNCT
easat-4403	396	8	cognitive	cognitive	ADJ
easat-4403	396	9	,	,	PUNCT
easat-4403	396	10	emotional	emotional	ADJ
easat-4403	396	11	and	and	CCONJ
easat-4403	396	12	behavioral	behavioral	ADJ
easat-4403	396	13	reactions	reaction	NOUN
easat-4403	396	14	to	to	ADP
easat-4403	396	15	corporate	corporate	ADJ
easat-4403	396	16	rebranding	rebranding	NOUN
easat-4403	396	17	:	:	PUNCT
easat-4403	396	18	do	do	AUX
easat-4403	396	19	nfc	nfc	NOUN
easat-4403	396	20	and	and	CCONJ
easat-4403	396	21	ambivalence	ambivalence	NOUN
easat-4403	396	22	matter	matter	NOUN
easat-4403	396	23	?	?	PUNCT
easat-4403	396	24	,	,	PUNCT
easat-4403	396	25	"	"	PUNCT
easat-4403	396	26	asian	asian	ADJ
easat-4403	396	27	journal	journal	NOUN
easat-4403	396	28	of	of	ADP
easat-4403	396	29	business	business	PROPN
easat-4403	396	30	research	research	PROPN
easat-4403	396	31	issn	issn	PROPN
easat-4403	396	32	,	,	PUNCT
easat-4403	396	33	vol	vol	NOUN
easat-4403	396	34	.	.	PROPN
easat-4403	396	35	6	6	NUM
easat-4403	396	36	,	,	PUNCT
easat-4403	396	37	no	no	INTJ
easat-4403	396	38	.	.	NOUN
easat-4403	396	39	1	1	NUM
easat-4403	396	40	,	,	PUNCT
easat-4403	396	41	pp	pp	ADJ
easat-4403	396	42	.	.	PUNCT
easat-4403	397	1	1	1	NUM
easat-4403	397	2	-	-	SYM
easat-4403	397	3	18	18	NUM
easat-4403	397	4	,	,	PUNCT
easat-4403	397	5	2016	2016	NUM
easat-4403	397	6	.	.	PUNCT
easat-4403	398	1	https://doi.org/10.14707/ajbr.160018	https://doi.org/10.14707/ajbr.160018	NOUN
easat-4403	399	1	[	[	X
easat-4403	399	2	42	42	NUM
easat-4403	399	3	]	]	X
easat-4403	399	4	y.	y.	PROPN
easat-4403	399	5	zheng	zheng	PROPN
easat-4403	399	6	,	,	PUNCT
easat-4403	399	7	&	&	CCONJ
easat-4403	399	8	zhou	zhou	PROPN
easat-4403	399	9	,	,	PUNCT
easat-4403	399	10	x.	x.	NOUN
easat-4403	399	11	,	,	PUNCT
easat-4403	399	12	computing	compute	VERB
easat-4403	399	13	with	with	ADP
easat-4403	399	14	spatial	spatial	ADJ
easat-4403	399	15	trajectories	trajectory	NOUN
easat-4403	399	16	.	.	PUNCT
easat-4403	400	1	springer	springer	NOUN
easat-4403	400	2	science	science	PROPN
easat-4403	400	3	&	&	CCONJ
easat-4403	400	4	business	business	NOUN
easat-4403	400	5	media	medium	NOUN
easat-4403	400	6	,	,	PUNCT
easat-4403	400	7	2011	2011	NUM
easat-4403	400	8	.	.	PUNCT
easat-4403	401	1	[	[	X
easat-4403	401	2	43	43	NUM
easat-4403	401	3	]	]	X
easat-4403	401	4	b.	b.	PROPN
easat-4403	401	5	a.	a.	PROPN
easat-4403	401	6	bamfo	bamfo	PROPN
easat-4403	401	7	,	,	PUNCT
easat-4403	401	8	c.	c.	PROPN
easat-4403	401	9	s.	s.	PROPN
easat-4403	401	10	k.	k.	PROPN
easat-4403	401	11	dogbe	dogbe	PROPN
easat-4403	401	12	,	,	PUNCT
easat-4403	401	13	and	and	CCONJ
easat-4403	401	14	c.	c.	PROPN
easat-4403	401	15	osei	osei	PROPN
easat-4403	401	16	-	-	PUNCT
easat-4403	401	17	wusu	wusu	PROPN
easat-4403	401	18	,	,	PUNCT
easat-4403	401	19	"	"	PUNCT
easat-4403	401	20	the	the	DET
easat-4403	401	21	effects	effect	NOUN
easat-4403	401	22	of	of	ADP
easat-4403	401	23	corporate	corporate	ADJ
easat-4403	401	24	rebranding	rebranding	NOUN
easat-4403	401	25	on	on	ADP
easat-4403	401	26	customer	customer	NOUN
easat-4403	401	27	satisfaction	satisfaction	NOUN
easat-4403	401	28	and	and	CCONJ
easat-4403	401	29	loyalty	loyalty	NOUN
easat-4403	401	30	:	:	PUNCT
easat-4403	401	31	empirical	empirical	ADJ
easat-4403	401	32	evidence	evidence	NOUN
easat-4403	401	33	from	from	ADP
easat-4403	401	34	the	the	DET
easat-4403	401	35	ghanaian	ghanaian	ADJ
easat-4403	401	36	banking	banking	NOUN
easat-4403	401	37	industry	industry	NOUN
easat-4403	401	38	,	,	PUNCT
easat-4403	401	39	"	"	PUNCT
easat-4403	401	40	cogent	cogent	NOUN
easat-4403	401	41	business	business	NOUN
easat-4403	401	42	&	&	CCONJ
easat-4403	401	43	management	management	PROPN
easat-4403	401	44	,	,	PUNCT
easat-4403	401	45	vol	vol	NOUN
easat-4403	401	46	.	.	PROPN
easat-4403	401	47	5	5	NUM
easat-4403	401	48	,	,	PUNCT
easat-4403	401	49	no	no	INTJ
easat-4403	401	50	.	.	NOUN
easat-4403	401	51	1	1	NUM
easat-4403	401	52	,	,	PUNCT
easat-4403	401	53	p.	p.	NOUN
easat-4403	401	54	1413970	1413970	NUM
easat-4403	401	55	,	,	PUNCT
easat-4403	401	56	2018	2018	NUM
easat-4403	401	57	.	.	PUNCT
easat-4403	401	58	https://doi.org/10.1080/23311975.2017.1413970	https://doi.org/10.1080/23311975.2017.1413970	PROPN
easat-4403	402	1	[	[	X
easat-4403	402	2	44	44	NUM
easat-4403	402	3	]	]	PUNCT
easat-4403	402	4	s.	s.	PROPN
easat-4403	402	5	c.	c.	PROPN
easat-4403	402	6	bahari	bahari	PROPN
easat-4403	402	7	,	,	PUNCT
easat-4403	402	8	"	"	PUNCT
easat-4403	402	9	the	the	DET
easat-4403	402	10	impact	impact	NOUN
easat-4403	402	11	of	of	ADP
easat-4403	402	12	horizontal	horizontal	ADJ
easat-4403	402	13	brand	brand	NOUN
easat-4403	402	14	extension	extension	NOUN
easat-4403	402	15	towards	towards	ADP
easat-4403	402	16	brand	brand	NOUN
easat-4403	402	17	equity	equity	PROPN
easat-4403	402	18	of	of	ADP
easat-4403	402	19	transcorp	transcorp	PROPN
easat-4403	402	20	,	,	PUNCT
easat-4403	402	21	"	"	PUNCT
easat-4403	402	22	ibuss	ibuss	ADJ
easat-4403	402	23	management	management	NOUN
easat-4403	402	24	,	,	PUNCT
easat-4403	402	25	vol	vol	NOUN
easat-4403	402	26	.	.	PROPN
easat-4403	403	1	3	3	NUM
easat-4403	403	2	,	,	PUNCT
easat-4403	403	3	no	no	INTJ
easat-4403	403	4	.	.	NOUN
easat-4403	403	5	2	2	NUM
easat-4403	403	6	,	,	PUNCT
easat-4403	403	7	pp	pp	ADJ
easat-4403	403	8	.	.	PUNCT
easat-4403	404	1	58	58	NUM
easat-4403	404	2	-	-	SYM
easat-4403	404	3	67	67	NUM
easat-4403	404	4	,	,	PUNCT
easat-4403	404	5	2015	2015	NUM
easat-4403	404	6	.	.	PUNCT
easat-4403	405	1	[	[	X
easat-4403	405	2	45	45	NUM
easat-4403	405	3	]	]	PUNCT
easat-4403	405	4	y.-s	y.-	NOUN
easat-4403	405	5	.	.	PUNCT
easat-4403	406	1	a.	a.	PROPN
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easat-4403	406	3	and	and	CCONJ
easat-4403	406	4	l.-t	l.-t	PROPN
easat-4403	406	5	.	.	PUNCT
easat-4403	407	1	bei	bei	PROPN
easat-4403	407	2	,	,	PUNCT
easat-4403	407	3	"	"	PUNCT
easat-4403	407	4	the	the	DET
easat-4403	407	5	effects	effect	NOUN
easat-4403	407	6	of	of	ADP
easat-4403	407	7	logo	logo	NOUN
easat-4403	407	8	frame	frame	NOUN
easat-4403	407	9	design	design	NOUN
easat-4403	407	10	on	on	ADP
easat-4403	407	11	brand	brand	NOUN
easat-4403	407	12	extensions	extension	NOUN
easat-4403	407	13	,	,	PUNCT
easat-4403	407	14	"	"	PUNCT
easat-4403	407	15	journal	journal	NOUN
easat-4403	407	16	of	of	ADP
easat-4403	407	17	product	product	NOUN
easat-4403	407	18	&	&	CCONJ
easat-4403	407	19	brand	brand	PROPN
easat-4403	407	20	management	management	PROPN
easat-4403	407	21	,	,	PUNCT
easat-4403	407	22	vol	vol	NOUN
easat-4403	407	23	.	.	PROPN
easat-4403	407	24	29	29	NUM
easat-4403	407	25	,	,	PUNCT
easat-4403	407	26	no	no	INTJ
easat-4403	407	27	.	.	NOUN
easat-4403	407	28	1	1	NUM
easat-4403	407	29	,	,	PUNCT
easat-4403	407	30	pp	pp	ADJ
easat-4403	407	31	.	.	PUNCT
easat-4403	408	1	97	97	NUM
easat-4403	408	2	-	-	SYM
easat-4403	408	3	113	113	NUM
easat-4403	408	4	,	,	PUNCT
easat-4403	408	5	2020	2020	NUM
easat-4403	408	6	.	.	PUNCT
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easat-4403	410	1	46	46	NUM
easat-4403	410	2	]	]	PUNCT
easat-4403	410	3	b.	b.	PROPN
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easat-4403	410	5	and	and	CCONJ
easat-4403	410	6	w.	w.	PROPN
easat-4403	410	7	fu	fu	PROPN
easat-4403	410	8	,	,	PUNCT
easat-4403	410	9	"	"	PUNCT
easat-4403	410	10	the	the	DET
easat-4403	410	11	choice	choice	NOUN
easat-4403	410	12	of	of	ADP
easat-4403	410	13	brand	brand	NOUN
easat-4403	410	14	extension	extension	NOUN
easat-4403	410	15	:	:	PUNCT
easat-4403	410	16	the	the	DET
easat-4403	410	17	moderating	moderate	VERB
easat-4403	410	18	role	role	NOUN
easat-4403	410	19	of	of	ADP
easat-4403	410	20	brand	brand	NOUN
easat-4403	410	21	loyalty	loyalty	NOUN
easat-4403	410	22	on	on	ADP
easat-4403	410	23	fit	fit	ADJ
easat-4403	410	24	and	and	CCONJ
easat-4403	410	25	brand	brand	NOUN
easat-4403	410	26	familiarity	familiarity	NOUN
easat-4403	410	27	,	,	PUNCT
easat-4403	410	28	"	"	PUNCT
easat-4403	410	29	journal	journal	NOUN
easat-4403	410	30	of	of	ADP
easat-4403	410	31	marketing	marketing	NOUN
easat-4403	410	32	analytics	analytic	NOUN
easat-4403	410	33	,	,	PUNCT
easat-4403	410	34	vol	vol	NOUN
easat-4403	410	35	.	.	PROPN
easat-4403	410	36	9	9	NUM
easat-4403	410	37	,	,	PUNCT
easat-4403	410	38	pp	pp	ADJ
easat-4403	410	39	.	.	PUNCT
easat-4403	411	1	17	17	NUM
easat-4403	411	2	-	-	SYM
easat-4403	411	3	32	32	NUM
easat-4403	411	4	,	,	PUNCT
easat-4403	411	5	2021	2021	NUM
easat-4403	411	6	.	.	PUNCT
easat-4403	412	1	https://doi.org/10.1057/s41270-020-00100-9	https://doi.org/10.1057/s41270-020-00100-9	VERB
easat-4403	413	1	[	[	X
easat-4403	413	2	47	47	NUM
easat-4403	413	3	]	]	PUNCT
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easat-4403	413	5	d.	d.	PROPN
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easat-4403	413	7	and	and	CCONJ
easat-4403	413	8	a.	a.	NOUN
easat-4403	413	9	griffin	griffin	PROPN
easat-4403	413	10	,	,	PUNCT
easat-4403	413	11	"	"	PUNCT
easat-4403	413	12	new	new	ADJ
easat-4403	413	13	product	product	NOUN
easat-4403	413	14	performance	performance	NOUN
easat-4403	413	15	advantages	advantage	NOUN
easat-4403	413	16	for	for	ADP
easat-4403	413	17	extending	extend	VERB
easat-4403	413	18	large	large	ADJ
easat-4403	413	19	,	,	PUNCT
easat-4403	413	20	established	establish	VERB
easat-4403	413	21	fast	fast	ADV
easat-4403	413	22	moving	move	VERB
easat-4403	413	23	consumer	consumer	NOUN
easat-4403	413	24	goods	good	NOUN
easat-4403	413	25	(	(	PUNCT
easat-4403	413	26	fmcg	fmcg	PROPN
easat-4403	413	27	)	)	PUNCT
easat-4403	413	28	brands	brand	NOUN
easat-4403	413	29	,	,	PUNCT
easat-4403	413	30	"	"	PUNCT
easat-4403	413	31	journal	journal	NOUN
easat-4403	413	32	of	of	ADP
easat-4403	413	33	product	product	NOUN
easat-4403	413	34	&	&	CCONJ
easat-4403	413	35	brand	brand	PROPN
easat-4403	413	36	management	management	PROPN
easat-4403	413	37	,	,	PUNCT
easat-4403	413	38	vol	vol	NOUN
easat-4403	413	39	.	.	PROPN
easat-4403	413	40	28	28	NUM
easat-4403	413	41	,	,	PUNCT
easat-4403	413	42	no	no	INTJ
easat-4403	413	43	.	.	NOUN
easat-4403	413	44	7	7	NUM
easat-4403	413	45	,	,	PUNCT
easat-4403	413	46	pp	pp	ADJ
easat-4403	413	47	.	.	PUNCT
easat-4403	414	1	812	812	NUM
easat-4403	414	2	-	-	SYM
easat-4403	414	3	829	829	NUM
easat-4403	414	4	,	,	PUNCT
easat-4403	414	5	2019	2019	NUM
easat-4403	414	6	.	.	PUNCT
easat-4403	415	1	https://doi.org/10.1108/09564239510101536	https://doi.org/10.1108/09564239510101536	NOUN
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easat-4403	415	3	https://doi.org/10.1108/eum0000000006475	https://doi.org/10.1108/eum0000000006475	NUM
easat-4403	415	4	https://doi.org/10.5465/ame.1994.9503101072	https://doi.org/10.5465/ame.1994.9503101072	NOUN
easat-4403	415	5	https://dx.doi.org/10.37624/ijer	https://dx.doi.org/10.37624/ijer	NOUN
easat-4403	415	6	https://africanfinancials.com/mtn-nigeria-communications-plc-2022-annual-results-presentation-transcript/	https://africanfinancials.com/mtn-nigeria-communications-plc-2022-annual-results-presentation-transcript/	NOUN
easat-4403	415	7	https://africanfinancials.com/mtn-nigeria-communications-plc-2022-annual-results-presentation-transcript/	https://africanfinancials.com/mtn-nigeria-communications-plc-2022-annual-results-presentation-transcript/	NOUN
easat-4403	415	8	https://doi.org/10.1108/jpbm-09-2017-1587	https://doi.org/10.1108/jpbm-09-2017-1587	PROPN
easat-4403	415	9	https://doi.org/10.14707/ajbr.160018	https://doi.org/10.14707/ajbr.160018	NOUN
easat-4403	415	10	https://doi.org/10.1080/23311975.2017.1413970	https://doi.org/10.1080/23311975.2017.1413970	PROPN
easat-4403	415	11	https://doi.org/10.1108/jpbm-12-2017-1698	https://doi.org/10.1108/jpbm-12-2017-1698	NOUN
easat-4403	415	12	https://doi.org/10.1057/s41270-020-00100-9	https://doi.org/10.1057/s41270-020-00100-9	NUM