id	sid	tid	token	lemma	pos
easat-4745	1	1	edelweiss	edelweiss	PROPN
easat-4745	1	2	applied	apply	VERB
easat-4745	1	3	science	science	NOUN
easat-4745	1	4	and	and	CCONJ
easat-4745	1	5	technology	technology	NOUN
easat-4745	1	6	issn	issn	PROPN
easat-4745	1	7	:	:	PUNCT
easat-4745	1	8	2576	2576	NUM
easat-4745	1	9	-	-	SYM
easat-4745	1	10	8484	8484	NUM
easat-4745	1	11	vol	vol	NOUN
easat-4745	1	12	.	.	PROPN
easat-4745	2	1	9	9	NUM
easat-4745	2	2	,	,	PUNCT
easat-4745	2	3	no	no	INTJ
easat-4745	2	4	.	.	NOUN
easat-4745	2	5	2	2	NUM
easat-4745	2	6	,	,	PUNCT
easat-4745	2	7	1228	1228	NUM
easat-4745	2	8	-	-	SYM
easat-4745	2	9	1244	1244	NUM
easat-4745	2	10	2025	2025	NUM
easat-4745	2	11	publisher	publisher	NOUN
easat-4745	2	12	:	:	PUNCT
easat-4745	2	13	learning	learn	VERB
easat-4745	2	14	gate	gate	NOUN
easat-4745	2	15	doi	doi	PROPN
easat-4745	2	16	:	:	PUNCT
easat-4745	2	17	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	2	18	©	©	ADP
easat-4745	2	19	2024	2024	NUM
easat-4745	2	20	by	by	ADP
easat-4745	2	21	the	the	DET
easat-4745	2	22	authors	author	NOUN
easat-4745	2	23	;	;	PUNCT
easat-4745	2	24	licensee	licensee	PROPN
easat-4745	2	25	learning	learning	NOUN
easat-4745	2	26	gate	gate	NOUN
easat-4745	3	1	©	©	PROPN
easat-4745	3	2	2025	2025	NUM
easat-4745	3	3	by	by	ADP
easat-4745	3	4	the	the	DET
easat-4745	3	5	authors	author	NOUN
easat-4745	3	6	;	;	PUNCT
easat-4745	3	7	licensee	licensee	PROPN
easat-4745	3	8	learning	learning	NOUN
easat-4745	3	9	gate	gate	NOUN
easat-4745	3	10	history	history	NOUN
easat-4745	3	11	:	:	PUNCT
easat-4745	3	12	received	receive	VERB
easat-4745	3	13	:	:	PUNCT
easat-4745	3	14	11	11	NUM
easat-4745	3	15	december	december	PROPN
easat-4745	3	16	2024	2024	NUM
easat-4745	3	17	;	;	PUNCT
easat-4745	3	18	revised	revise	VERB
easat-4745	3	19	:	:	PUNCT
easat-4745	3	20	16	16	NUM
easat-4745	3	21	january	january	PROPN
easat-4745	3	22	2025	2025	NUM
easat-4745	3	23	;	;	PUNCT
easat-4745	3	24	accepted	accept	VERB
easat-4745	3	25	:	:	PUNCT
easat-4745	3	26	21	21	NUM
easat-4745	3	27	january	january	NOUN
easat-4745	3	28	2025	2025	NUM
easat-4745	3	29	;	;	PUNCT
easat-4745	3	30	published	publish	VERB
easat-4745	3	31	:	:	PUNCT
easat-4745	3	32	12	12	NUM
easat-4745	3	33	february	february	NOUN
easat-4745	3	34	2025	2025	NUM
easat-4745	3	35	*	*	PUNCT
easat-4745	3	36	correspondence	correspondence	NOUN
easat-4745	3	37	:	:	PUNCT
easat-4745	4	1	dangph@hub.edu.vn	dangph@hub.edu.vn	NOUN
easat-4745	4	2	factors	factor	NOUN
easat-4745	4	3	influencing	influence	VERB
easat-4745	4	4	purchase	purchase	NOUN
easat-4745	4	5	decisions	decision	NOUN
easat-4745	4	6	on	on	ADP
easat-4745	4	7	social	social	ADJ
easat-4745	4	8	media	medium	NOUN
easat-4745	4	9	platforms	platform	NOUN
easat-4745	4	10	:	:	PUNCT
easat-4745	4	11	the	the	DET
easat-4745	4	12	role	role	NOUN
easat-4745	4	13	of	of	ADP
easat-4745	4	14	explainable	explainable	ADJ
easat-4745	4	15	artificial	artificial	ADJ
easat-4745	4	16	intelligence	intelligence	NOUN
easat-4745	4	17	nguyen	nguyen	NOUN
easat-4745	4	18	van	van	PROPN
easat-4745	4	19	dat1	dat1	PROPN
easat-4745	4	20	,	,	PUNCT
easat-4745	4	21	pho	pho	VERB
easat-4745	4	22	hai	hai	PROPN
easat-4745	4	23	dang2	dang2	PROPN
easat-4745	4	24	*	*	PROPN
easat-4745	4	25	,	,	PUNCT
easat-4745	4	26	nguyen	nguyen	PROPN
easat-4745	4	27	van	van	PROPN
easat-4745	4	28	thich3	thich3	PROPN
easat-4745	4	29	1,3ho	1,3ho	NUM
easat-4745	4	30	chi	chi	PROPN
easat-4745	4	31	minh	minh	PROPN
easat-4745	4	32	university	university	PROPN
easat-4745	4	33	of	of	ADP
easat-4745	4	34	banking	banking	NOUN
easat-4745	4	35	,	,	PUNCT
easat-4745	4	36	faculty	faculty	NOUN
easat-4745	4	37	of	of	ADP
easat-4745	4	38	business	business	PROPN
easat-4745	4	39	administration	administration	PROPN
easat-4745	4	40	,	,	PUNCT
easat-4745	4	41	vietnam	vietnam	PROPN
easat-4745	4	42	;	;	PUNCT
easat-4745	4	43	datnv@hub.edu.vn	datnv@hub.edu.vn	ADJ
easat-4745	4	44	(	(	PUNCT
easat-4745	4	45	n.v.d	n.v.d	PROPN
easat-4745	4	46	.	.	PUNCT
easat-4745	4	47	)	)	PUNCT
easat-4745	4	48	.	.	PUNCT
easat-4745	5	1	thichnv@hub.edu.vn	thichnv@hub.edu.vn	NOUN
easat-4745	5	2	(	(	PUNCT
easat-4745	5	3	n.v.t	n.v.t	PROPN
easat-4745	5	4	.	.	PUNCT
easat-4745	5	5	)	)	PUNCT
easat-4745	5	6	.	.	PUNCT
easat-4745	6	1	2ho	2ho	ADJ
easat-4745	6	2	chi	chi	PROPN
easat-4745	6	3	minh	minh	PROPN
easat-4745	6	4	university	university	PROPN
easat-4745	6	5	of	of	ADP
easat-4745	6	6	banking	banking	NOUN
easat-4745	6	7	,	,	PUNCT
easat-4745	6	8	faculty	faculty	NOUN
easat-4745	6	9	of	of	ADP
easat-4745	6	10	management	management	NOUN
easat-4745	6	11	information	information	NOUN
easat-4745	6	12	systems	system	NOUN
easat-4745	6	13	,	,	PUNCT
easat-4745	6	14	vietnam	vietnam	PROPN
easat-4745	6	15	;	;	PUNCT
easat-4745	6	16	dangph@hub.edu.vn	dangph@hub.edu.vn	NOUN
easat-4745	6	17	(	(	PUNCT
easat-4745	6	18	p.h.d	p.h.d	NOUN
easat-4745	6	19	.	.	PUNCT
easat-4745	6	20	)	)	PUNCT
easat-4745	6	21	.	.	PUNCT
easat-4745	7	1	abstract	abstract	ADV
easat-4745	7	2	:	:	PUNCT
easat-4745	7	3	this	this	DET
easat-4745	7	4	study	study	NOUN
easat-4745	7	5	aims	aim	VERB
easat-4745	7	6	to	to	PART
easat-4745	7	7	measure	measure	VERB
easat-4745	7	8	the	the	DET
easat-4745	7	9	impact	impact	NOUN
easat-4745	7	10	of	of	ADP
easat-4745	7	11	privacy	privacy	NOUN
easat-4745	7	12	concerns	concern	NOUN
easat-4745	7	13	and	and	CCONJ
easat-4745	7	14	perceptions	perception	NOUN
easat-4745	7	15	of	of	ADP
easat-4745	7	16	personalization	personalization	NOUN
easat-4745	7	17	on	on	ADP
easat-4745	7	18	purchase	purchase	NOUN
easat-4745	7	19	decisions	decision	NOUN
easat-4745	7	20	on	on	ADP
easat-4745	7	21	social	social	ADJ
easat-4745	7	22	media	medium	NOUN
easat-4745	7	23	platforms	platform	NOUN
easat-4745	7	24	.	.	PUNCT
easat-4745	8	1	it	it	PRON
easat-4745	8	2	focuses	focus	VERB
easat-4745	8	3	on	on	ADP
easat-4745	8	4	the	the	DET
easat-4745	8	5	mediating	mediate	VERB
easat-4745	8	6	role	role	NOUN
easat-4745	8	7	of	of	ADP
easat-4745	8	8	attitudes	attitude	NOUN
easat-4745	8	9	toward	toward	ADP
easat-4745	8	10	advertising	advertising	NOUN
easat-4745	8	11	and	and	CCONJ
easat-4745	8	12	the	the	DET
easat-4745	8	13	moderating	moderate	VERB
easat-4745	8	14	role	role	NOUN
easat-4745	8	15	of	of	ADP
easat-4745	8	16	explainable	explainable	ADJ
easat-4745	8	17	artificial	artificial	ADJ
easat-4745	8	18	intelligence	intelligence	NOUN
easat-4745	8	19	(	(	PUNCT
easat-4745	8	20	xai	xai	PROPN
easat-4745	8	21	)	)	PUNCT
easat-4745	8	22	.	.	PUNCT
easat-4745	9	1	the	the	DET
easat-4745	9	2	study	study	NOUN
easat-4745	9	3	investigates	investigate	VERB
easat-4745	9	4	consumers	consumer	NOUN
easat-4745	9	5	who	who	PRON
easat-4745	9	6	frequently	frequently	ADV
easat-4745	9	7	shop	shop	VERB
easat-4745	9	8	on	on	ADP
easat-4745	9	9	social	social	ADJ
easat-4745	9	10	media	medium	NOUN
easat-4745	9	11	.	.	PUNCT
easat-4745	10	1	the	the	DET
easat-4745	10	2	research	research	NOUN
easat-4745	10	3	model	model	NOUN
easat-4745	10	4	was	be	AUX
easat-4745	10	5	implemented	implement	VERB
easat-4745	10	6	using	use	VERB
easat-4745	10	7	an	an	DET
easat-4745	10	8	online	online	ADJ
easat-4745	10	9	questionnaire	questionnaire	NOUN
easat-4745	10	10	and	and	CCONJ
easat-4745	10	11	direct	direct	ADJ
easat-4745	10	12	interviews	interview	NOUN
easat-4745	10	13	,	,	PUNCT
easat-4745	10	14	yielding	yield	VERB
easat-4745	10	15	515	515	NUM
easat-4745	10	16	valid	valid	ADJ
easat-4745	10	17	responses	response	NOUN
easat-4745	10	18	.	.	PUNCT
easat-4745	11	1	to	to	PART
easat-4745	11	2	assess	assess	VERB
easat-4745	11	3	the	the	DET
easat-4745	11	4	reliability	reliability	NOUN
easat-4745	11	5	of	of	ADP
easat-4745	11	6	the	the	DET
easat-4745	11	7	measurement	measurement	NOUN
easat-4745	11	8	scales	scale	NOUN
easat-4745	11	9	,	,	PUNCT
easat-4745	11	10	spss	spss	PROPN
easat-4745	11	11	26	26	NUM
easat-4745	11	12	software	software	NOUN
easat-4745	11	13	was	be	AUX
easat-4745	11	14	employed	employ	VERB
easat-4745	11	15	.	.	PUNCT
easat-4745	12	1	the	the	DET
easat-4745	12	2	research	research	NOUN
easat-4745	12	3	hypotheses	hypothesis	NOUN
easat-4745	12	4	were	be	AUX
easat-4745	12	5	tested	test	VERB
easat-4745	12	6	,	,	PUNCT
easat-4745	12	7	and	and	CCONJ
easat-4745	12	8	the	the	DET
easat-4745	12	9	measurement	measurement	NOUN
easat-4745	12	10	and	and	CCONJ
easat-4745	12	11	structural	structural	ADJ
easat-4745	12	12	models	model	NOUN
easat-4745	12	13	were	be	AUX
easat-4745	12	14	evaluated	evaluate	VERB
easat-4745	12	15	using	use	VERB
easat-4745	12	16	amos	amos	PROPN
easat-4745	12	17	28	28	NUM
easat-4745	12	18	.	.	PUNCT
easat-4745	13	1	the	the	DET
easat-4745	13	2	proposed	propose	VERB
easat-4745	13	3	model	model	NOUN
easat-4745	13	4	is	be	AUX
easat-4745	13	5	grounded	ground	VERB
easat-4745	13	6	in	in	ADP
easat-4745	13	7	the	the	DET
easat-4745	13	8	elaboration	elaboration	NOUN
easat-4745	13	9	likelihood	likelihood	NOUN
easat-4745	13	10	model	model	NOUN
easat-4745	13	11	(	(	PUNCT
easat-4745	13	12	elm	elm	PROPN
easat-4745	13	13	)	)	PUNCT
easat-4745	13	14	,	,	PUNCT
easat-4745	13	15	causal	causal	NOUN
easat-4745	13	16	models	model	NOUN
easat-4745	13	17	,	,	PUNCT
easat-4745	13	18	interpretability	interpretability	NOUN
easat-4745	13	19	in	in	ADP
easat-4745	13	20	human	human	ADJ
easat-4745	13	21	-	-	PUNCT
easat-4745	13	22	ai	ai	NOUN
easat-4745	13	23	interaction	interaction	NOUN
easat-4745	13	24	,	,	PUNCT
easat-4745	13	25	computational	computational	ADJ
easat-4745	13	26	privacy	privacy	NOUN
easat-4745	13	27	theory	theory	NOUN
easat-4745	13	28	,	,	PUNCT
easat-4745	13	29	and	and	CCONJ
easat-4745	13	30	the	the	DET
easat-4745	13	31	theory	theory	NOUN
easat-4745	13	32	of	of	ADP
easat-4745	13	33	reasoned	reason	VERB
easat-4745	13	34	action	action	NOUN
easat-4745	13	35	(	(	PUNCT
easat-4745	13	36	tra	tra	NOUN
easat-4745	13	37	)	)	PUNCT
easat-4745	13	38	.	.	PUNCT
easat-4745	14	1	the	the	DET
easat-4745	14	2	findings	finding	NOUN
easat-4745	14	3	indicate	indicate	VERB
easat-4745	14	4	that	that	SCONJ
easat-4745	14	5	consumers	consumer	NOUN
easat-4745	14	6	'	'	PART
easat-4745	14	7	perceptions	perception	NOUN
easat-4745	14	8	of	of	ADP
easat-4745	14	9	personalized	personalized	ADJ
easat-4745	14	10	advertising	advertising	NOUN
easat-4745	14	11	content	content	NOUN
easat-4745	14	12	positively	positively	ADV
easat-4745	14	13	influence	influence	VERB
easat-4745	14	14	their	their	PRON
easat-4745	14	15	attitudes	attitude	NOUN
easat-4745	14	16	toward	toward	ADP
easat-4745	14	17	advertisements	advertisement	NOUN
easat-4745	14	18	.	.	PUNCT
easat-4745	15	1	privacy	privacy	NOUN
easat-4745	15	2	concerns	concern	NOUN
easat-4745	15	3	negatively	negatively	ADV
easat-4745	15	4	affect	affect	VERB
easat-4745	15	5	users	user	NOUN
easat-4745	15	6	'	'	PART
easat-4745	15	7	attitudes	attitude	NOUN
easat-4745	15	8	toward	toward	ADP
easat-4745	15	9	advertisements	advertisement	NOUN
easat-4745	15	10	.	.	PUNCT
easat-4745	16	1	positive	positive	ADJ
easat-4745	16	2	attitudes	attitude	NOUN
easat-4745	16	3	toward	toward	ADP
easat-4745	16	4	advertising	advertising	NOUN
easat-4745	16	5	,	,	PUNCT
easat-4745	16	6	in	in	ADP
easat-4745	16	7	turn	turn	NOUN
easat-4745	16	8	,	,	PUNCT
easat-4745	16	9	influence	influence	NOUN
easat-4745	16	10	purchase	purchase	NOUN
easat-4745	16	11	decisions	decision	NOUN
easat-4745	16	12	on	on	ADP
easat-4745	16	13	social	social	ADJ
easat-4745	16	14	media	medium	NOUN
easat-4745	16	15	.	.	PUNCT
easat-4745	17	1	this	this	DET
easat-4745	17	2	study	study	NOUN
easat-4745	17	3	enriches	enrich	VERB
easat-4745	17	4	the	the	DET
easat-4745	17	5	theoretical	theoretical	ADJ
easat-4745	17	6	understanding	understanding	NOUN
easat-4745	17	7	of	of	ADP
easat-4745	17	8	consumer	consumer	NOUN
easat-4745	17	9	behavior	behavior	NOUN
easat-4745	17	10	toward	toward	ADP
easat-4745	17	11	ai	ai	VERB
easat-4745	17	12	-	-	PUNCT
easat-4745	17	13	enabled	enable	VERB
easat-4745	17	14	technological	technological	ADJ
easat-4745	17	15	products	product	NOUN
easat-4745	17	16	and	and	CCONJ
easat-4745	17	17	offers	offer	VERB
easat-4745	17	18	managerial	managerial	ADJ
easat-4745	17	19	implications	implication	NOUN
easat-4745	17	20	for	for	SCONJ
easat-4745	17	21	producers	producer	NOUN
easat-4745	17	22	to	to	PART
easat-4745	17	23	enhance	enhance	VERB
easat-4745	17	24	advertising	advertising	NOUN
easat-4745	17	25	quality	quality	NOUN
easat-4745	17	26	and	and	CCONJ
easat-4745	17	27	meet	meet	VERB
easat-4745	17	28	consumer	consumer	NOUN
easat-4745	17	29	demands	demand	NOUN
easat-4745	17	30	in	in	ADP
easat-4745	17	31	the	the	DET
easat-4745	17	32	context	context	NOUN
easat-4745	17	33	of	of	ADP
easat-4745	17	34	social	social	ADJ
easat-4745	17	35	media	medium	NOUN
easat-4745	17	36	shopping	shopping	NOUN
easat-4745	17	37	.	.	PUNCT
easat-4745	18	1	keywords	keyword	NOUN
easat-4745	18	2	:	:	PUNCT
easat-4745	18	3	explainable	explainable	ADJ
easat-4745	18	4	artificial	artificial	ADJ
easat-4745	18	5	intelligence	intelligence	NOUN
easat-4745	18	6	,	,	PUNCT
easat-4745	18	7	perceived	perceive	VERB
easat-4745	18	8	personalization	personalization	NOUN
easat-4745	18	9	,	,	PUNCT
easat-4745	18	10	social	social	ADJ
easat-4745	18	11	media	medium	NOUN
easat-4745	18	12	purchasing	purchasing	NOUN
easat-4745	18	13	.	.	PUNCT
easat-4745	19	1	1	1	X
easat-4745	19	2	.	.	X
easat-4745	19	3	introduction	introduction	NOUN
easat-4745	19	4	the	the	DET
easat-4745	19	5	rapid	rapid	ADJ
easat-4745	19	6	growth	growth	NOUN
easat-4745	19	7	of	of	ADP
easat-4745	19	8	social	social	ADJ
easat-4745	19	9	media	medium	NOUN
easat-4745	19	10	platforms	platform	NOUN
easat-4745	19	11	has	have	AUX
easat-4745	19	12	significantly	significantly	ADV
easat-4745	19	13	transformed	transform	VERB
easat-4745	19	14	how	how	SCONJ
easat-4745	19	15	businesses	business	NOUN
easat-4745	19	16	approach	approach	VERB
easat-4745	19	17	advertising	advertising	NOUN
easat-4745	19	18	.	.	PUNCT
easat-4745	20	1	as	as	SCONJ
easat-4745	20	2	users	user	NOUN
easat-4745	20	3	are	be	AUX
easat-4745	20	4	increasingly	increasingly	ADV
easat-4745	20	5	bombarded	bombard	VERB
easat-4745	20	6	with	with	ADP
easat-4745	20	7	content	content	NOUN
easat-4745	20	8	,	,	PUNCT
easat-4745	20	9	advertisers	advertiser	NOUN
easat-4745	20	10	face	face	VERB
easat-4745	20	11	the	the	DET
easat-4745	20	12	challenge	challenge	NOUN
easat-4745	20	13	of	of	ADP
easat-4745	20	14	cutting	cut	VERB
easat-4745	20	15	through	through	ADP
easat-4745	20	16	the	the	DET
easat-4745	20	17	noise	noise	NOUN
easat-4745	20	18	to	to	PART
easat-4745	20	19	effectively	effectively	ADV
easat-4745	20	20	engage	engage	VERB
easat-4745	20	21	and	and	CCONJ
easat-4745	20	22	influence	influence	VERB
easat-4745	20	23	potential	potential	ADJ
easat-4745	20	24	customers	customer	NOUN
easat-4745	20	25	.	.	PUNCT
easat-4745	21	1	personalization	personalization	NOUN
easat-4745	21	2	has	have	AUX
easat-4745	21	3	emerged	emerge	VERB
easat-4745	21	4	as	as	ADP
easat-4745	21	5	a	a	DET
easat-4745	21	6	key	key	ADJ
easat-4745	21	7	strategy	strategy	NOUN
easat-4745	21	8	in	in	ADP
easat-4745	21	9	digital	digital	ADJ
easat-4745	21	10	marketing	marketing	NOUN
easat-4745	21	11	,	,	PUNCT
easat-4745	21	12	allowing	allow	VERB
easat-4745	21	13	brands	brand	NOUN
easat-4745	21	14	to	to	PART
easat-4745	21	15	tailor	tailor	VERB
easat-4745	21	16	content	content	NOUN
easat-4745	21	17	to	to	ADP
easat-4745	21	18	individual	individual	ADJ
easat-4745	21	19	preferences	preference	NOUN
easat-4745	21	20	and	and	CCONJ
easat-4745	21	21	behaviors	behavior	NOUN
easat-4745	21	22	,	,	PUNCT
easat-4745	21	23	thereby	thereby	ADV
easat-4745	21	24	improving	improve	VERB
easat-4745	21	25	engagement	engagement	NOUN
easat-4745	21	26	and	and	CCONJ
easat-4745	21	27	conversion	conversion	NOUN
easat-4745	21	28	rates	rate	NOUN
easat-4745	21	29	.	.	PUNCT
easat-4745	22	1	in	in	ADP
easat-4745	22	2	the	the	DET
easat-4745	22	3	current	current	ADJ
easat-4745	22	4	digital	digital	ADJ
easat-4745	22	5	era	era	NOUN
easat-4745	22	6	,	,	PUNCT
easat-4745	22	7	advertising	advertising	NOUN
easat-4745	22	8	on	on	ADP
easat-4745	22	9	social	social	ADJ
easat-4745	22	10	media	medium	NOUN
easat-4745	22	11	platforms	platform	NOUN
easat-4745	22	12	has	have	AUX
easat-4745	22	13	become	become	VERB
easat-4745	22	14	a	a	DET
easat-4745	22	15	vital	vital	ADJ
easat-4745	22	16	component	component	NOUN
easat-4745	22	17	of	of	ADP
easat-4745	22	18	marketing	marketing	NOUN
easat-4745	22	19	strategies	strategy	NOUN
easat-4745	22	20	for	for	ADP
easat-4745	22	21	businesses	business	NOUN
easat-4745	22	22	in	in	ADP
easat-4745	22	23	the	the	DET
easat-4745	22	24	ecommerce	ecommerce	NOUN
easat-4745	22	25	sectors	sector	NOUN
easat-4745	22	26	.	.	PUNCT
easat-4745	23	1	with	with	ADP
easat-4745	23	2	the	the	DET
easat-4745	23	3	rapid	rapid	ADJ
easat-4745	23	4	advancement	advancement	NOUN
easat-4745	23	5	of	of	ADP
easat-4745	23	6	artificial	artificial	ADJ
easat-4745	23	7	intelligence	intelligence	NOUN
easat-4745	23	8	(	(	PUNCT
easat-4745	23	9	ai	ai	NOUN
easat-4745	23	10	)	)	PUNCT
easat-4745	23	11	,	,	PUNCT
easat-4745	23	12	the	the	DET
easat-4745	23	13	personalization	personalization	NOUN
easat-4745	23	14	of	of	ADP
easat-4745	23	15	advertising	advertising	NOUN
easat-4745	23	16	content	content	NOUN
easat-4745	23	17	has	have	AUX
easat-4745	23	18	achieved	achieve	VERB
easat-4745	23	19	unprecedented	unprecedented	ADJ
easat-4745	23	20	effectiveness	effectiveness	NOUN
easat-4745	23	21	.	.	PUNCT
easat-4745	24	1	however	however	ADV
easat-4745	24	2	,	,	PUNCT
easat-4745	24	3	despite	despite	SCONJ
easat-4745	24	4	these	these	DET
easat-4745	24	5	clear	clear	ADJ
easat-4745	24	6	benefits	benefit	NOUN
easat-4745	24	7	,	,	PUNCT
easat-4745	24	8	the	the	DET
easat-4745	24	9	lack	lack	NOUN
easat-4745	24	10	of	of	ADP
easat-4745	24	11	transparency	transparency	NOUN
easat-4745	24	12	in	in	ADP
easat-4745	24	13	ai	ai	ADJ
easat-4745	24	14	operations	operation	NOUN
easat-4745	24	15	has	have	AUX
easat-4745	24	16	raised	raise	VERB
easat-4745	24	17	significant	significant	ADJ
easat-4745	24	18	concerns	concern	NOUN
easat-4745	24	19	regarding	regard	VERB
easat-4745	24	20	fairness	fairness	NOUN
easat-4745	24	21	and	and	CCONJ
easat-4745	24	22	ethics	ethic	NOUN
easat-4745	24	23	in	in	ADP
easat-4745	24	24	advertising	advertising	NOUN
easat-4745	24	25	.	.	PUNCT
easat-4745	25	1	ai	ai	PROPN
easat-4745	25	2	can	can	AUX
easat-4745	25	3	generate	generate	VERB
easat-4745	25	4	highly	highly	ADV
easat-4745	25	5	targeted	target	VERB
easat-4745	25	6	advertising	advertising	NOUN
easat-4745	25	7	that	that	PRON
easat-4745	25	8	resonate	resonate	VERB
easat-4745	25	9	with	with	ADP
easat-4745	25	10	specific	specific	ADJ
easat-4745	25	11	audiences	audience	NOUN
easat-4745	25	12	by	by	ADP
easat-4745	25	13	analyzing	analyze	VERB
easat-4745	25	14	vast	vast	ADJ
easat-4745	25	15	amounts	amount	NOUN
easat-4745	25	16	of	of	ADP
easat-4745	25	17	data	datum	NOUN
easat-4745	25	18	from	from	ADP
easat-4745	25	19	users	user	NOUN
easat-4745	25	20	'	'	PART
easat-4745	25	21	social	social	ADJ
easat-4745	25	22	media	medium	NOUN
easat-4745	25	23	activities	activity	NOUN
easat-4745	25	24	.	.	PUNCT
easat-4745	26	1	this	this	DET
easat-4745	26	2	personalization	personalization	NOUN
easat-4745	26	3	is	be	AUX
easat-4745	26	4	achieved	achieve	VERB
easat-4745	26	5	through	through	ADP
easat-4745	26	6	sophisticated	sophisticated	ADJ
easat-4745	26	7	algorithms	algorithm	NOUN
easat-4745	26	8	that	that	PRON
easat-4745	26	9	assess	assess	VERB
easat-4745	26	10	user	user	NOUN
easat-4745	26	11	behavior	behavior	NOUN
easat-4745	26	12	,	,	PUNCT
easat-4745	26	13	preferences	preference	NOUN
easat-4745	26	14	,	,	PUNCT
easat-4745	26	15	and	and	CCONJ
easat-4745	26	16	interactions	interaction	NOUN
easat-4745	26	17	on	on	ADP
easat-4745	26	18	social	social	ADJ
easat-4745	26	19	media	medium	NOUN
easat-4745	26	20	platforms	platform	NOUN
easat-4745	26	21	.	.	PUNCT
easat-4745	27	1	for	for	ADP
easat-4745	27	2	instance	instance	NOUN
easat-4745	27	3	,	,	PUNCT
easat-4745	27	4	ai	ai	AUX
easat-4745	27	5	can	can	AUX
easat-4745	27	6	optimize	optimize	VERB
easat-4745	27	7	ad	ad	NOUN
easat-4745	27	8	placements	placement	NOUN
easat-4745	27	9	by	by	ADP
easat-4745	27	10	predicting	predict	VERB
easat-4745	27	11	which	which	DET
easat-4745	27	12	content	content	NOUN
easat-4745	27	13	will	will	AUX
easat-4745	27	14	elicit	elicit	VERB
easat-4745	27	15	positive	positive	ADJ
easat-4745	27	16	emotional	emotional	ADJ
easat-4745	27	17	responses	response	NOUN
easat-4745	27	18	from	from	ADP
easat-4745	27	19	users	user	NOUN
easat-4745	27	20	,	,	PUNCT
easat-4745	27	21	thus	thus	ADV
easat-4745	27	22	driving	drive	VERB
easat-4745	27	23	engagement	engagement	NOUN
easat-4745	27	24	and	and	CCONJ
easat-4745	27	25	conversion	conversion	NOUN
easat-4745	27	26	rates	rate	NOUN
easat-4745	27	27	[	[	X
easat-4745	27	28	1	1	NUM
easat-4745	27	29	,	,	PUNCT
easat-4745	27	30	2	2	NUM
easat-4745	27	31	]	]	PUNCT
easat-4745	27	32	.	.	PUNCT
easat-4745	28	1	moreover	moreover	ADV
easat-4745	28	2	,	,	PUNCT
easat-4745	28	3	the	the	DET
easat-4745	28	4	use	use	NOUN
easat-4745	28	5	of	of	ADP
easat-4745	28	6	generative	generative	ADJ
easat-4745	28	7	ai	ai	VERB
easat-4745	28	8	in	in	ADP
easat-4745	28	9	conversational	conversational	ADJ
easat-4745	28	10	marketing	marketing	NOUN
easat-4745	28	11	enables	enable	VERB
easat-4745	28	12	brands	brand	NOUN
easat-4745	28	13	to	to	PART
easat-4745	28	14	engage	engage	VERB
easat-4745	28	15	in	in	ADP
easat-4745	28	16	real	real	ADJ
easat-4745	28	17	-	-	PUNCT
easat-4745	28	18	time	time	NOUN
easat-4745	28	19	,	,	PUNCT
easat-4745	28	20	personalized	personalize	VERB
easat-4745	28	21	https://orcid.org/0009-0007-5012-289x	https://orcid.org/0009-0007-5012-289x	PROPN
easat-4745	28	22	1229	1229	NUM
easat-4745	28	23	edelweiss	edelweiss	PROPN
easat-4745	28	24	applied	apply	VERB
easat-4745	28	25	science	science	NOUN
easat-4745	28	26	and	and	CCONJ
easat-4745	28	27	technology	technology	NOUN
easat-4745	28	28	issn	issn	PROPN
easat-4745	28	29	:	:	PUNCT
easat-4745	28	30	2576	2576	NUM
easat-4745	28	31	-	-	SYM
easat-4745	28	32	8484	8484	NUM
easat-4745	28	33	vol	vol	NOUN
easat-4745	28	34	.	.	PROPN
easat-4745	29	1	9	9	NUM
easat-4745	29	2	,	,	PUNCT
easat-4745	29	3	no	no	INTJ
easat-4745	29	4	.	.	NOUN
easat-4745	29	5	2	2	NUM
easat-4745	29	6	:	:	PUNCT
easat-4745	29	7	1228	1228	NUM
easat-4745	29	8	-	-	SYM
easat-4745	29	9	1244	1244	NUM
easat-4745	29	10	,	,	PUNCT
easat-4745	29	11	2025	2025	NUM
easat-4745	29	12	doi	doi	NOUN
easat-4745	29	13	:	:	PUNCT
easat-4745	29	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	29	15	©	©	PROPN
easat-4745	29	16	2025	2025	NUM
easat-4745	29	17	by	by	ADP
easat-4745	29	18	the	the	DET
easat-4745	29	19	authors	author	NOUN
easat-4745	29	20	;	;	PUNCT
easat-4745	30	1	licensee	licensee	PROPN
easat-4745	30	2	learning	learn	VERB
easat-4745	30	3	gate	gate	NOUN
easat-4745	30	4	dialogues	dialogue	NOUN
easat-4745	30	5	with	with	ADP
easat-4745	30	6	consumers	consumer	NOUN
easat-4745	30	7	,	,	PUNCT
easat-4745	30	8	further	far	ADV
easat-4745	30	9	enhancing	enhance	VERB
easat-4745	30	10	the	the	DET
easat-4745	30	11	relevance	relevance	NOUN
easat-4745	30	12	of	of	ADP
easat-4745	30	13	advertisements	advertisement	NOUN
easat-4745	30	14	[	[	X
easat-4745	30	15	2	2	NUM
easat-4745	30	16	,	,	PUNCT
easat-4745	30	17	3	3	NUM
easat-4745	30	18	]	]	PUNCT
easat-4745	30	19	.	.	PUNCT
easat-4745	31	1	this	this	DET
easat-4745	31	2	dynamic	dynamic	ADJ
easat-4745	31	3	interaction	interaction	NOUN
easat-4745	31	4	not	not	PART
easat-4745	31	5	only	only	ADV
easat-4745	31	6	improves	improve	VERB
easat-4745	31	7	customer	customer	NOUN
easat-4745	31	8	satisfaction	satisfaction	NOUN
easat-4745	31	9	but	but	CCONJ
easat-4745	31	10	also	also	ADV
easat-4745	31	11	increases	increase	VERB
easat-4745	31	12	the	the	DET
easat-4745	31	13	likelihood	likelihood	NOUN
easat-4745	31	14	of	of	ADP
easat-4745	31	15	purchase	purchase	NOUN
easat-4745	31	16	decisions	decision	NOUN
easat-4745	31	17	being	be	AUX
easat-4745	31	18	influenced	influence	VERB
easat-4745	31	19	by	by	ADP
easat-4745	31	20	the	the	DET
easat-4745	31	21	personalized	personalized	ADJ
easat-4745	31	22	content	content	NOUN
easat-4745	31	23	presented	present	VERB
easat-4745	31	24	to	to	ADP
easat-4745	31	25	them	they	PRON
easat-4745	31	26	.	.	PUNCT
easat-4745	32	1	however	however	ADV
easat-4745	32	2	,	,	PUNCT
easat-4745	32	3	traditional	traditional	ADJ
easat-4745	32	4	ai	ai	NOUN
easat-4745	32	5	algorithms	algorithm	NOUN
easat-4745	32	6	often	often	ADV
easat-4745	32	7	operate	operate	VERB
easat-4745	32	8	as	as	ADP
easat-4745	32	9	"	"	PUNCT
easat-4745	32	10	black	black	ADJ
easat-4745	32	11	boxes	box	NOUN
easat-4745	32	12	,	,	PUNCT
easat-4745	32	13	"	"	PUNCT
easat-4745	32	14	providing	provide	VERB
easat-4745	32	15	limited	limited	ADJ
easat-4745	32	16	transparency	transparency	NOUN
easat-4745	32	17	regarding	regard	VERB
easat-4745	32	18	how	how	SCONJ
easat-4745	32	19	decisions	decision	NOUN
easat-4745	32	20	are	be	AUX
easat-4745	32	21	made	make	VERB
easat-4745	32	22	.	.	PUNCT
easat-4745	33	1	this	this	DET
easat-4745	33	2	lack	lack	NOUN
easat-4745	33	3	of	of	ADP
easat-4745	33	4	explainability	explainability	NOUN
easat-4745	33	5	can	can	AUX
easat-4745	33	6	lead	lead	VERB
easat-4745	33	7	to	to	ADP
easat-4745	33	8	consumer	consumer	NOUN
easat-4745	33	9	trust	trust	NOUN
easat-4745	33	10	issues	issue	NOUN
easat-4745	33	11	,	,	PUNCT
easat-4745	33	12	potentially	potentially	ADV
easat-4745	33	13	affecting	affect	VERB
easat-4745	33	14	their	their	PRON
easat-4745	33	15	response	response	NOUN
easat-4745	33	16	to	to	ADP
easat-4745	33	17	personalized	personalized	ADJ
easat-4745	33	18	advertising	advertising	NOUN
easat-4745	33	19	.	.	PUNCT
easat-4745	34	1	the	the	DET
easat-4745	34	2	ethical	ethical	ADJ
easat-4745	34	3	implications	implication	NOUN
easat-4745	34	4	of	of	ADP
easat-4745	34	5	ai	ai	NOUN
easat-4745	34	6	in	in	ADP
easat-4745	34	7	advertising	advertising	NOUN
easat-4745	34	8	can	can	AUX
easat-4745	34	9	not	not	PART
easat-4745	34	10	be	be	AUX
easat-4745	34	11	overlooked	overlook	VERB
easat-4745	34	12	.	.	PUNCT
easat-4745	35	1	as	as	SCONJ
easat-4745	35	2	organizations	organization	NOUN
easat-4745	35	3	deploy	deploy	VERB
easat-4745	35	4	ai	ai	VERB
easat-4745	35	5	to	to	PART
easat-4745	35	6	automate	automate	VERB
easat-4745	35	7	and	and	CCONJ
easat-4745	35	8	optimize	optimize	VERB
easat-4745	35	9	marketing	marketing	NOUN
easat-4745	35	10	strategies	strategy	NOUN
easat-4745	35	11	,	,	PUNCT
easat-4745	35	12	they	they	PRON
easat-4745	35	13	must	must	AUX
easat-4745	35	14	also	also	ADV
easat-4745	35	15	consider	consider	VERB
easat-4745	35	16	the	the	DET
easat-4745	35	17	ethical	ethical	ADJ
easat-4745	35	18	dimensions	dimension	NOUN
easat-4745	35	19	of	of	ADP
easat-4745	35	20	these	these	DET
easat-4745	35	21	technologies	technology	NOUN
easat-4745	35	22	.	.	PUNCT
easat-4745	36	1	the	the	DET
easat-4745	36	2	use	use	NOUN
easat-4745	36	3	of	of	ADP
easat-4745	36	4	ai	ai	NOUN
easat-4745	36	5	in	in	ADP
easat-4745	36	6	advertising	advertising	NOUN
easat-4745	36	7	raises	raise	VERB
easat-4745	36	8	questions	question	NOUN
easat-4745	36	9	about	about	ADP
easat-4745	36	10	consumer	consumer	NOUN
easat-4745	36	11	privacy	privacy	NOUN
easat-4745	36	12	,	,	PUNCT
easat-4745	36	13	data	datum	NOUN
easat-4745	36	14	security	security	NOUN
easat-4745	36	15	,	,	PUNCT
easat-4745	36	16	and	and	CCONJ
easat-4745	36	17	the	the	DET
easat-4745	36	18	potential	potential	NOUN
easat-4745	36	19	for	for	ADP
easat-4745	36	20	bias	bias	NOUN
easat-4745	36	21	in	in	ADP
easat-4745	36	22	algorithmic	algorithmic	ADJ
easat-4745	36	23	decision	decision	NOUN
easat-4745	36	24	-	-	PUNCT
easat-4745	36	25	making	making	NOUN
easat-4745	36	26	[	[	X
easat-4745	36	27	4	4	NUM
easat-4745	36	28	]	]	PUNCT
easat-4745	36	29	.	.	PUNCT
easat-4745	37	1	xai	xai	PROPN
easat-4745	37	2	addresses	address	VERB
easat-4745	37	3	these	these	DET
easat-4745	37	4	concerns	concern	NOUN
easat-4745	37	5	by	by	ADP
easat-4745	37	6	providing	provide	VERB
easat-4745	37	7	insights	insight	NOUN
easat-4745	37	8	into	into	ADP
easat-4745	37	9	how	how	SCONJ
easat-4745	37	10	ai	ai	NOUN
easat-4745	37	11	models	model	NOUN
easat-4745	37	12	operate	operate	VERB
easat-4745	37	13	,	,	PUNCT
easat-4745	37	14	which	which	PRON
easat-4745	37	15	can	can	AUX
easat-4745	37	16	help	help	VERB
easat-4745	37	17	mitigate	mitigate	VERB
easat-4745	37	18	data	datum	NOUN
easat-4745	37	19	misuse	misuse	NOUN
easat-4745	37	20	fears	fear	NOUN
easat-4745	37	21	and	and	CCONJ
easat-4745	37	22	enhance	enhance	VERB
easat-4745	37	23	consumer	consumer	NOUN
easat-4745	37	24	trust	trust	NOUN
easat-4745	37	25	[	[	X
easat-4745	37	26	5	5	NUM
easat-4745	37	27	]	]	PUNCT
easat-4745	37	28	.	.	PUNCT
easat-4745	38	1	by	by	ADP
easat-4745	38	2	making	make	VERB
easat-4745	38	3	ai	ai	VERB
easat-4745	38	4	's	's	PART
easat-4745	38	5	decision	decision	NOUN
easat-4745	38	6	pathways	pathway	VERB
easat-4745	38	7	more	more	ADV
easat-4745	38	8	transparent	transparent	ADJ
easat-4745	38	9	,	,	PUNCT
easat-4745	38	10	advertisers	advertiser	NOUN
easat-4745	38	11	can	can	AUX
easat-4745	38	12	align	align	VERB
easat-4745	38	13	their	their	PRON
easat-4745	38	14	strategies	strategy	NOUN
easat-4745	38	15	with	with	ADP
easat-4745	38	16	ethical	ethical	ADJ
easat-4745	38	17	standards	standard	NOUN
easat-4745	38	18	,	,	PUNCT
easat-4745	38	19	ultimately	ultimately	ADV
easat-4745	38	20	leading	lead	VERB
easat-4745	38	21	to	to	ADP
easat-4745	38	22	more	more	ADV
easat-4745	38	23	responsible	responsible	ADJ
easat-4745	38	24	marketing	marketing	NOUN
easat-4745	38	25	practices	practice	NOUN
easat-4745	38	26	.	.	PUNCT
easat-4745	39	1	furthermore	furthermore	ADV
easat-4745	39	2	,	,	PUNCT
easat-4745	39	3	the	the	DET
easat-4745	39	4	effectiveness	effectiveness	NOUN
easat-4745	39	5	of	of	ADP
easat-4745	39	6	personalized	personalized	ADJ
easat-4745	39	7	advertising	advertising	NOUN
easat-4745	39	8	is	be	AUX
easat-4745	39	9	significantly	significantly	ADV
easat-4745	39	10	enhanced	enhance	VERB
easat-4745	39	11	when	when	SCONJ
easat-4745	39	12	consumers	consumer	NOUN
easat-4745	39	13	understand	understand	VERB
easat-4745	39	14	the	the	DET
easat-4745	39	15	rationale	rationale	NOUN
easat-4745	39	16	behind	behind	ADP
easat-4745	39	17	the	the	DET
easat-4745	39	18	recommendations	recommendation	NOUN
easat-4745	39	19	they	they	PRON
easat-4745	39	20	receive	receive	VERB
easat-4745	39	21	.	.	PUNCT
easat-4745	40	1	research	research	NOUN
easat-4745	40	2	indicates	indicate	VERB
easat-4745	40	3	that	that	SCONJ
easat-4745	40	4	when	when	SCONJ
easat-4745	40	5	consumers	consumer	NOUN
easat-4745	40	6	perceive	perceive	VERB
easat-4745	40	7	ai	ai	AUX
easat-4745	40	8	-	-	PUNCT
easat-4745	40	9	driven	drive	VERB
easat-4745	40	10	advertisements	advertisement	NOUN
easat-4745	40	11	as	as	ADP
easat-4745	40	12	relevant	relevant	ADJ
easat-4745	40	13	and	and	CCONJ
easat-4745	40	14	trustworthy	trustworthy	ADJ
easat-4745	40	15	,	,	PUNCT
easat-4745	40	16	they	they	PRON
easat-4745	40	17	are	be	AUX
easat-4745	40	18	more	more	ADV
easat-4745	40	19	likely	likely	ADJ
easat-4745	40	20	to	to	PART
easat-4745	40	21	engage	engage	VERB
easat-4745	40	22	with	with	ADP
easat-4745	40	23	the	the	DET
easat-4745	40	24	content	content	NOUN
easat-4745	40	25	and	and	CCONJ
easat-4745	40	26	make	make	VERB
easat-4745	40	27	purchasing	purchasing	NOUN
easat-4745	40	28	decisions	decision	NOUN
easat-4745	40	29	[	[	X
easat-4745	40	30	6	6	NUM
easat-4745	40	31	,	,	PUNCT
easat-4745	40	32	7	7	NUM
easat-4745	40	33	]	]	PUNCT
easat-4745	40	34	.	.	PUNCT
easat-4745	41	1	xai	xai	PROPN
easat-4745	41	2	not	not	PART
easat-4745	41	3	only	only	ADV
easat-4745	41	4	improves	improve	VERB
easat-4745	41	5	the	the	DET
easat-4745	41	6	interpretability	interpretability	NOUN
easat-4745	41	7	of	of	ADP
easat-4745	41	8	ai	ai	PROPN
easat-4745	41	9	systems	system	NOUN
easat-4745	41	10	but	but	CCONJ
easat-4745	41	11	also	also	ADV
easat-4745	41	12	empowers	empower	VERB
easat-4745	41	13	consumers	consumer	NOUN
easat-4745	41	14	by	by	ADP
easat-4745	41	15	allowing	allow	VERB
easat-4745	41	16	them	they	PRON
easat-4745	41	17	to	to	PART
easat-4745	41	18	comprehend	comprehend	VERB
easat-4745	41	19	the	the	DET
easat-4745	41	20	factors	factor	NOUN
easat-4745	41	21	influencing	influence	VERB
easat-4745	41	22	their	their	PRON
easat-4745	41	23	ad	ad	NOUN
easat-4745	41	24	experiences	experience	NOUN
easat-4745	41	25	.	.	PUNCT
easat-4745	42	1	this	this	DET
easat-4745	42	2	understanding	understanding	NOUN
easat-4745	42	3	can	can	AUX
easat-4745	42	4	lead	lead	VERB
easat-4745	42	5	to	to	ADP
easat-4745	42	6	a	a	DET
easat-4745	42	7	more	more	ADV
easat-4745	42	8	positive	positive	ADJ
easat-4745	42	9	perception	perception	NOUN
easat-4745	42	10	of	of	ADP
easat-4745	42	11	the	the	DET
easat-4745	42	12	brand	brand	NOUN
easat-4745	42	13	and	and	CCONJ
easat-4745	42	14	its	its	PRON
easat-4745	42	15	offerings	offering	NOUN
easat-4745	42	16	,	,	PUNCT
easat-4745	42	17	thereby	thereby	ADV
easat-4745	42	18	influencing	influence	VERB
easat-4745	42	19	purchasing	purchase	VERB
easat-4745	42	20	behavior	behavior	NOUN
easat-4745	42	21	favorably	favorably	ADV
easat-4745	42	22	.	.	PUNCT
easat-4745	43	1	the	the	DET
easat-4745	43	2	existing	exist	VERB
easat-4745	43	3	literature	literature	NOUN
easat-4745	43	4	on	on	ADP
easat-4745	43	5	xai	xai	PROPN
easat-4745	43	6	in	in	ADP
easat-4745	43	7	marketing	marketing	NOUN
easat-4745	43	8	is	be	AUX
easat-4745	43	9	limited	limit	VERB
easat-4745	43	10	and	and	CCONJ
easat-4745	43	11	lacks	lack	VERB
easat-4745	43	12	comprehensiveness	comprehensiveness	NOUN
easat-4745	43	13	,	,	PUNCT
easat-4745	43	14	with	with	ADP
easat-4745	43	15	the	the	DET
easat-4745	43	16	aforementioned	aforementioned	ADJ
easat-4745	43	17	gaps	gap	NOUN
easat-4745	43	18	either	either	CCONJ
easat-4745	43	19	insufficiently	insufficiently	ADV
easat-4745	43	20	addressed	address	VERB
easat-4745	43	21	or	or	CCONJ
easat-4745	43	22	still	still	ADV
easat-4745	43	23	under	under	ADP
easat-4745	43	24	debate	debate	NOUN
easat-4745	43	25	.	.	PUNCT
easat-4745	44	1	to	to	PART
easat-4745	44	2	bridge	bridge	VERB
easat-4745	44	3	this	this	DET
easat-4745	44	4	research	research	NOUN
easat-4745	44	5	gap	gap	NOUN
easat-4745	44	6	,	,	PUNCT
easat-4745	44	7	this	this	DET
easat-4745	44	8	paper	paper	NOUN
easat-4745	44	9	aims	aim	VERB
easat-4745	44	10	to	to	PART
easat-4745	44	11	develop	develop	VERB
easat-4745	44	12	a	a	DET
easat-4745	44	13	model	model	NOUN
easat-4745	44	14	to	to	PART
easat-4745	44	15	investigate	investigate	VERB
easat-4745	44	16	users	user	NOUN
easat-4745	44	17	'	'	PART
easat-4745	44	18	attitudes	attitude	NOUN
easat-4745	44	19	toward	toward	ADP
easat-4745	44	20	social	social	ADJ
easat-4745	44	21	media	medium	NOUN
easat-4745	44	22	advertising	advertising	NOUN
easat-4745	44	23	through	through	ADP
easat-4745	44	24	their	their	PRON
easat-4745	44	25	perceptions	perception	NOUN
easat-4745	44	26	of	of	ADP
easat-4745	44	27	xai	xai	PROPN
easat-4745	44	28	quality	quality	PROPN
easat-4745	44	29	.	.	PUNCT
easat-4745	45	1	the	the	DET
easat-4745	45	2	model	model	NOUN
easat-4745	45	3	includes	include	VERB
easat-4745	45	4	perceptions	perception	NOUN
easat-4745	45	5	of	of	ADP
easat-4745	45	6	personalization	personalization	NOUN
easat-4745	45	7	,	,	PUNCT
easat-4745	45	8	privacy	privacy	NOUN
easat-4745	45	9	concerns	concern	NOUN
easat-4745	45	10	,	,	PUNCT
easat-4745	45	11	attitudes	attitude	NOUN
easat-4745	45	12	toward	toward	ADP
easat-4745	45	13	advertising	advertising	NOUN
easat-4745	45	14	,	,	PUNCT
easat-4745	45	15	and	and	CCONJ
easat-4745	45	16	purchasing	purchasing	NOUN
easat-4745	45	17	decisions	decision	NOUN
easat-4745	45	18	.	.	PUNCT
easat-4745	46	1	by	by	ADP
easat-4745	46	2	exploring	explore	VERB
easat-4745	46	3	the	the	DET
easat-4745	46	4	relationship	relationship	NOUN
easat-4745	46	5	between	between	ADP
easat-4745	46	6	xai	xai	PROPN
easat-4745	46	7	,	,	PUNCT
easat-4745	46	8	advertising	advertising	NOUN
easat-4745	46	9	personalization	personalization	NOUN
easat-4745	46	10	,	,	PUNCT
easat-4745	46	11	and	and	CCONJ
easat-4745	46	12	purchase	purchase	NOUN
easat-4745	46	13	decisions	decision	NOUN
easat-4745	46	14	,	,	PUNCT
easat-4745	46	15	this	this	DET
easat-4745	46	16	study	study	NOUN
easat-4745	46	17	aims	aim	VERB
easat-4745	46	18	to	to	PART
easat-4745	46	19	provide	provide	VERB
easat-4745	46	20	valuable	valuable	ADJ
easat-4745	46	21	insights	insight	NOUN
easat-4745	46	22	for	for	ADP
easat-4745	46	23	marketers	marketer	NOUN
easat-4745	46	24	,	,	PUNCT
easat-4745	46	25	enabling	enable	VERB
easat-4745	46	26	them	they	PRON
easat-4745	46	27	to	to	PART
easat-4745	46	28	optimize	optimize	VERB
easat-4745	46	29	their	their	PRON
easat-4745	46	30	advertising	advertising	NOUN
easat-4745	46	31	strategies	strategy	NOUN
easat-4745	46	32	while	while	SCONJ
easat-4745	46	33	fostering	foster	VERB
easat-4745	46	34	consumer	consumer	NOUN
easat-4745	46	35	trust	trust	NOUN
easat-4745	46	36	and	and	CCONJ
easat-4745	46	37	loyalty	loyalty	NOUN
easat-4745	46	38	in	in	ADP
easat-4745	46	39	the	the	DET
easat-4745	46	40	commerce	commerce	NOUN
easat-4745	46	41	sector	sector	NOUN
easat-4745	46	42	as	as	ADV
easat-4745	46	43	well	well	ADV
easat-4745	46	44	as	as	ADP
easat-4745	46	45	in	in	ADP
easat-4745	46	46	the	the	DET
easat-4745	46	47	logistics	logistic	NOUN
easat-4745	46	48	industry	industry	NOUN
easat-4745	46	49	.	.	PUNCT
easat-4745	47	1	the	the	DET
easat-4745	47	2	following	follow	VERB
easat-4745	47	3	sections	section	NOUN
easat-4745	47	4	of	of	ADP
easat-4745	47	5	the	the	DET
easat-4745	47	6	study	study	NOUN
easat-4745	47	7	will	will	AUX
easat-4745	47	8	present	present	VERB
easat-4745	47	9	the	the	DET
easat-4745	47	10	foundational	foundational	ADJ
easat-4745	47	11	theories	theory	NOUN
easat-4745	47	12	related	relate	VERB
easat-4745	47	13	to	to	ADP
easat-4745	47	14	the	the	DET
easat-4745	47	15	research	research	NOUN
easat-4745	47	16	topic	topic	NOUN
easat-4745	47	17	,	,	PUNCT
easat-4745	47	18	hypotheses	hypothesis	NOUN
easat-4745	47	19	,	,	PUNCT
easat-4745	47	20	proposed	propose	VERB
easat-4745	47	21	research	research	NOUN
easat-4745	47	22	model	model	NOUN
easat-4745	47	23	,	,	PUNCT
easat-4745	47	24	research	research	NOUN
easat-4745	47	25	methodology	methodology	NOUN
easat-4745	47	26	,	,	PUNCT
easat-4745	47	27	results	result	NOUN
easat-4745	47	28	,	,	PUNCT
easat-4745	47	29	and	and	CCONJ
easat-4745	47	30	discussion	discussion	NOUN
easat-4745	47	31	.	.	PUNCT
easat-4745	48	1	the	the	DET
easat-4745	48	2	final	final	ADJ
easat-4745	48	3	section	section	NOUN
easat-4745	48	4	will	will	AUX
easat-4745	48	5	offer	offer	VERB
easat-4745	48	6	conclusions	conclusion	NOUN
easat-4745	48	7	and	and	CCONJ
easat-4745	48	8	managerial	managerial	ADJ
easat-4745	48	9	implications	implication	NOUN
easat-4745	48	10	.	.	PUNCT
easat-4745	49	1	2	2	X
easat-4745	49	2	.	.	X
easat-4745	49	3	literature	literature	NOUN
easat-4745	49	4	review	review	PROPN
easat-4745	49	5	and	and	CCONJ
easat-4745	49	6	research	research	NOUN
easat-4745	49	7	model	model	NOUN
easat-4745	49	8	2.1	2.1	NUM
easat-4745	49	9	.	.	PUNCT
easat-4745	50	1	the	the	DET
easat-4745	50	2	elaboration	elaboration	NOUN
easat-4745	50	3	likelihood	likelihood	NOUN
easat-4745	50	4	model	model	NOUN
easat-4745	50	5	(	(	PUNCT
easat-4745	50	6	elm	elm	PROPN
easat-4745	50	7	)	)	PUNCT
easat-4745	50	8	the	the	DET
easat-4745	50	9	elaboration	elaboration	NOUN
easat-4745	50	10	likelihood	likelihood	NOUN
easat-4745	50	11	model	model	NOUN
easat-4745	50	12	is	be	AUX
easat-4745	50	13	a	a	DET
easat-4745	50	14	critical	critical	ADJ
easat-4745	50	15	framework	framework	NOUN
easat-4745	50	16	for	for	ADP
easat-4745	50	17	understanding	understand	VERB
easat-4745	50	18	how	how	SCONJ
easat-4745	50	19	advertising	advertising	NOUN
easat-4745	50	20	content	content	NOUN
easat-4745	50	21	influences	influence	VERB
easat-4745	50	22	consumer	consumer	NOUN
easat-4745	50	23	purchasing	purchasing	NOUN
easat-4745	50	24	decisions	decision	NOUN
easat-4745	50	25	on	on	ADP
easat-4745	50	26	social	social	ADJ
easat-4745	50	27	media	medium	NOUN
easat-4745	50	28	platforms	platform	NOUN
easat-4745	50	29	.	.	PUNCT
easat-4745	51	1	elm	elm	NOUN
easat-4745	51	2	posits	posit	NOUN
easat-4745	51	3	that	that	PRON
easat-4745	51	4	individuals	individual	NOUN
easat-4745	51	5	process	process	VERB
easat-4745	51	6	persuasive	persuasive	ADJ
easat-4745	51	7	information	information	NOUN
easat-4745	51	8	through	through	ADP
easat-4745	51	9	two	two	NUM
easat-4745	51	10	distinct	distinct	ADJ
easat-4745	51	11	routes	route	NOUN
easat-4745	51	12	:	:	PUNCT
easat-4745	51	13	the	the	DET
easat-4745	51	14	central	central	ADJ
easat-4745	51	15	route	route	NOUN
easat-4745	51	16	and	and	CCONJ
easat-4745	51	17	the	the	DET
easat-4745	51	18	peripheral	peripheral	ADJ
easat-4745	51	19	route	route	NOUN
easat-4745	51	20	.	.	PUNCT
easat-4745	52	1	the	the	DET
easat-4745	52	2	central	central	ADJ
easat-4745	52	3	route	route	NOUN
easat-4745	52	4	involves	involve	VERB
easat-4745	52	5	careful	careful	ADJ
easat-4745	52	6	and	and	CCONJ
easat-4745	52	7	thoughtful	thoughtful	ADJ
easat-4745	52	8	consideration	consideration	NOUN
easat-4745	52	9	of	of	ADP
easat-4745	52	10	the	the	DET
easat-4745	52	11	information	information	NOUN
easat-4745	52	12	presented	present	VERB
easat-4745	52	13	,	,	PUNCT
easat-4745	52	14	typically	typically	ADV
easat-4745	52	15	employed	employ	VERB
easat-4745	52	16	in	in	ADP
easat-4745	52	17	high	high	ADJ
easat-4745	52	18	-	-	PUNCT
easat-4745	52	19	involvement	involvement	NOUN
easat-4745	52	20	decisions	decision	NOUN
easat-4745	52	21	,	,	PUNCT
easat-4745	52	22	while	while	SCONJ
easat-4745	52	23	the	the	DET
easat-4745	52	24	peripheral	peripheral	ADJ
easat-4745	52	25	route	route	NOUN
easat-4745	52	26	relies	rely	VERB
easat-4745	52	27	on	on	ADP
easat-4745	52	28	superficial	superficial	ADJ
easat-4745	52	29	cues	cue	NOUN
easat-4745	52	30	,	,	PUNCT
easat-4745	52	31	such	such	ADJ
easat-4745	52	32	as	as	ADP
easat-4745	52	33	visual	visual	ADJ
easat-4745	52	34	elements	element	NOUN
easat-4745	52	35	or	or	CCONJ
easat-4745	52	36	the	the	DET
easat-4745	52	37	attractiveness	attractiveness	NOUN
easat-4745	52	38	of	of	ADP
easat-4745	52	39	endorsers	endorser	NOUN
easat-4745	52	40	,	,	PUNCT
easat-4745	52	41	in	in	ADP
easat-4745	52	42	low	low	ADJ
easat-4745	52	43	-	-	PUNCT
easat-4745	52	44	involvement	involvement	NOUN
easat-4745	52	45	situations	situation	NOUN
easat-4745	52	46	[	[	X
easat-4745	52	47	8	8	NUM
easat-4745	52	48	,	,	PUNCT
easat-4745	52	49	9	9	NUM
easat-4745	52	50	]	]	PUNCT
easat-4745	52	51	.	.	PUNCT
easat-4745	53	1	this	this	DET
easat-4745	53	2	dual	dual	ADJ
easat-4745	53	3	processing	processing	NOUN
easat-4745	53	4	framework	framework	NOUN
easat-4745	53	5	is	be	AUX
easat-4745	53	6	particularly	particularly	ADV
easat-4745	53	7	relevant	relevant	ADJ
easat-4745	53	8	in	in	ADP
easat-4745	53	9	the	the	DET
easat-4745	53	10	context	context	NOUN
easat-4745	53	11	of	of	ADP
easat-4745	53	12	social	social	ADJ
easat-4745	53	13	media	medium	NOUN
easat-4745	53	14	,	,	PUNCT
easat-4745	53	15	where	where	SCONJ
easat-4745	53	16	users	user	NOUN
easat-4745	53	17	are	be	AUX
easat-4745	53	18	often	often	ADV
easat-4745	53	19	bombarded	bombard	VERB
easat-4745	53	20	with	with	ADP
easat-4745	53	21	a	a	DET
easat-4745	53	22	plethora	plethora	NOUN
easat-4745	53	23	of	of	ADP
easat-4745	53	24	advertisements	advertisement	NOUN
easat-4745	53	25	,	,	PUNCT
easat-4745	53	26	necessitating	necessitate	VERB
easat-4745	53	27	a	a	DET
easat-4745	53	28	nuanced	nuanced	ADJ
easat-4745	53	29	understanding	understanding	NOUN
easat-4745	53	30	of	of	ADP
easat-4745	53	31	how	how	SCONJ
easat-4745	53	32	different	different	ADJ
easat-4745	53	33	types	type	NOUN
easat-4745	53	34	of	of	ADP
easat-4745	53	35	content	content	NOUN
easat-4745	53	36	can	can	AUX
easat-4745	53	37	effectively	effectively	ADV
easat-4745	53	38	engage	engage	VERB
easat-4745	53	39	consumers	consumer	NOUN
easat-4745	53	40	.	.	PUNCT
easat-4745	54	1	research	research	NOUN
easat-4745	54	2	indicates	indicate	VERB
easat-4745	54	3	that	that	SCONJ
easat-4745	54	4	the	the	DET
easat-4745	54	5	effectiveness	effectiveness	NOUN
easat-4745	54	6	of	of	ADP
easat-4745	54	7	advertising	advertising	NOUN
easat-4745	54	8	on	on	ADP
easat-4745	54	9	social	social	ADJ
easat-4745	54	10	media	medium	NOUN
easat-4745	54	11	can	can	AUX
easat-4745	54	12	vary	vary	VERB
easat-4745	54	13	significantly	significantly	ADV
easat-4745	54	14	based	base	VERB
easat-4745	54	15	on	on	ADP
easat-4745	54	16	the	the	DET
easat-4745	54	17	level	level	NOUN
easat-4745	54	18	of	of	ADP
easat-4745	54	19	consumer	consumer	NOUN
easat-4745	54	20	involvement	involvement	NOUN
easat-4745	54	21	with	with	ADP
easat-4745	54	22	the	the	DET
easat-4745	54	23	product	product	NOUN
easat-4745	54	24	being	be	AUX
easat-4745	54	25	advertised	advertise	VERB
easat-4745	54	26	.	.	PUNCT
easat-4745	55	1	for	for	ADP
easat-4745	55	2	high	high	ADJ
easat-4745	55	3	-	-	PUNCT
easat-4745	55	4	involvement	involvement	NOUN
easat-4745	55	5	products	product	NOUN
easat-4745	55	6	,	,	PUNCT
easat-4745	55	7	where	where	SCONJ
easat-4745	55	8	consumers	consumer	NOUN
easat-4745	55	9	are	be	AUX
easat-4745	55	10	likely	likely	ADJ
easat-4745	55	11	to	to	PART
easat-4745	55	12	engage	engage	VERB
easat-4745	55	13	in	in	ADP
easat-4745	55	14	extensive	extensive	ADJ
easat-4745	55	15	information	information	NOUN
easat-4745	55	16	processing	processing	NOUN
easat-4745	55	17	,	,	PUNCT
easat-4745	55	18	advertisements	advertisement	NOUN
easat-4745	55	19	that	that	PRON
easat-4745	55	20	provide	provide	VERB
easat-4745	55	21	detailed	detailed	ADJ
easat-4745	55	22	,	,	PUNCT
easat-4745	55	23	relevant	relevant	ADJ
easat-4745	55	24	content	content	NOUN
easat-4745	55	25	are	be	AUX
easat-4745	55	26	more	more	ADV
easat-4745	55	27	effective	effective	ADJ
easat-4745	55	28	in	in	ADP
easat-4745	55	29	persuading	persuade	VERB
easat-4745	55	30	consumers	consumer	NOUN
easat-4745	55	31	[	[	X
easat-4745	55	32	10	10	NUM
easat-4745	55	33	,	,	PUNCT
easat-4745	55	34	11	11	NUM
easat-4745	55	35	]	]	PUNCT
easat-4745	55	36	.	.	PUNCT
easat-4745	56	1	conversely	conversely	ADV
easat-4745	56	2	,	,	PUNCT
easat-4745	56	3	for	for	ADP
easat-4745	56	4	low	low	ADJ
easat-4745	56	5	-	-	PUNCT
easat-4745	56	6	involvement	involvement	NOUN
easat-4745	56	7	products	product	NOUN
easat-4745	56	8	,	,	PUNCT
easat-4745	56	9	peripheral	peripheral	ADJ
easat-4745	56	10	cues	cue	NOUN
easat-4745	56	11	such	such	ADJ
easat-4745	56	12	as	as	ADP
easat-4745	56	13	celebrity	celebrity	NOUN
easat-4745	56	14	endorsements	endorsement	NOUN
easat-4745	56	15	or	or	CCONJ
easat-4745	56	16	visually	visually	ADV
easat-4745	56	17	appealing	appealing	ADJ
easat-4745	56	18	graphics	graphic	NOUN
easat-4745	56	19	can	can	AUX
easat-4745	56	20	significantly	significantly	ADV
easat-4745	56	21	enhance	enhance	VERB
easat-4745	56	22	the	the	DET
easat-4745	56	23	persuasiveness	persuasiveness	NOUN
easat-4745	56	24	of	of	ADP
easat-4745	56	25	the	the	DET
easat-4745	56	26	advertisement	advertisement	NOUN
easat-4745	56	27	[	[	X
easat-4745	56	28	12	12	NUM
easat-4745	56	29	]	]	PUNCT
easat-4745	56	30	.	.	PUNCT
easat-4745	57	1	this	this	DET
easat-4745	57	2	distinction	distinction	NOUN
easat-4745	57	3	underscores	underscore	VERB
easat-4745	57	4	the	the	DET
easat-4745	57	5	importance	importance	NOUN
easat-4745	57	6	of	of	ADP
easat-4745	57	7	tailoring	tailor	VERB
easat-4745	57	8	advertising	advertising	NOUN
easat-4745	57	9	strategies	strategy	NOUN
easat-4745	57	10	to	to	PART
easat-4745	57	11	align	align	VERB
easat-4745	57	12	with	with	ADP
easat-4745	57	13	the	the	DET
easat-4745	57	14	target	target	NOUN
easat-4745	57	15	audience	audience	NOUN
easat-4745	57	16	's	's	PART
easat-4745	57	17	level	level	NOUN
easat-4745	57	18	of	of	ADP
easat-4745	57	19	involvement	involvement	NOUN
easat-4745	57	20	,	,	PUNCT
easat-4745	57	21	thereby	thereby	ADV
easat-4745	57	22	1230	1230	NUM
easat-4745	57	23	edelweiss	edelweiss	PROPN
easat-4745	57	24	applied	apply	VERB
easat-4745	57	25	science	science	NOUN
easat-4745	57	26	and	and	CCONJ
easat-4745	57	27	technology	technology	NOUN
easat-4745	57	28	issn	issn	PROPN
easat-4745	57	29	:	:	PUNCT
easat-4745	57	30	2576	2576	NUM
easat-4745	57	31	-	-	SYM
easat-4745	57	32	8484	8484	NUM
easat-4745	57	33	vol	vol	NOUN
easat-4745	57	34	.	.	PROPN
easat-4745	58	1	9	9	NUM
easat-4745	58	2	,	,	PUNCT
easat-4745	58	3	no	no	INTJ
easat-4745	58	4	.	.	NOUN
easat-4745	58	5	2	2	NUM
easat-4745	58	6	:	:	PUNCT
easat-4745	58	7	1228	1228	NUM
easat-4745	58	8	-	-	SYM
easat-4745	58	9	1244	1244	NUM
easat-4745	58	10	,	,	PUNCT
easat-4745	58	11	2025	2025	NUM
easat-4745	58	12	doi	doi	NOUN
easat-4745	58	13	:	:	PUNCT
easat-4745	58	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	58	15	©	©	PROPN
easat-4745	58	16	2025	2025	NUM
easat-4745	58	17	by	by	ADP
easat-4745	58	18	the	the	DET
easat-4745	58	19	authors	author	NOUN
easat-4745	58	20	;	;	PUNCT
easat-4745	58	21	licensee	licensee	PROPN
easat-4745	58	22	learning	learn	VERB
easat-4745	58	23	gate	gate	NOUN
easat-4745	58	24	optimizing	optimize	VERB
easat-4745	58	25	the	the	DET
easat-4745	58	26	likelihood	likelihood	NOUN
easat-4745	58	27	of	of	ADP
easat-4745	58	28	positive	positive	ADJ
easat-4745	58	29	purchasing	purchasing	NOUN
easat-4745	58	30	decisions	decision	NOUN
easat-4745	58	31	.	.	PUNCT
easat-4745	59	1	moreover	moreover	ADV
easat-4745	59	2	,	,	PUNCT
easat-4745	59	3	the	the	DET
easat-4745	59	4	role	role	NOUN
easat-4745	59	5	of	of	ADP
easat-4745	59	6	social	social	ADJ
easat-4745	59	7	media	medium	NOUN
easat-4745	59	8	influencers	influencer	NOUN
easat-4745	59	9	and	and	CCONJ
easat-4745	59	10	their	their	PRON
easat-4745	59	11	perceived	perceive	VERB
easat-4745	59	12	attractiveness	attractiveness	NOUN
easat-4745	59	13	can	can	AUX
easat-4745	59	14	significantly	significantly	ADV
easat-4745	59	15	impact	impact	VERB
easat-4745	59	16	consumer	consumer	NOUN
easat-4745	59	17	attitudes	attitude	NOUN
easat-4745	59	18	and	and	CCONJ
easat-4745	59	19	behaviors	behavior	NOUN
easat-4745	59	20	.	.	PUNCT
easat-4745	60	1	studies	study	NOUN
easat-4745	60	2	have	have	AUX
easat-4745	60	3	shown	show	VERB
easat-4745	60	4	that	that	SCONJ
easat-4745	60	5	when	when	SCONJ
easat-4745	60	6	influencers	influencer	NOUN
easat-4745	60	7	are	be	AUX
easat-4745	60	8	congruent	congruent	ADJ
easat-4745	60	9	with	with	SCONJ
easat-4745	60	10	the	the	DET
easat-4745	60	11	product	product	NOUN
easat-4745	60	12	being	be	AUX
easat-4745	60	13	advertised	advertise	VERB
easat-4745	60	14	,	,	PUNCT
easat-4745	60	15	they	they	PRON
easat-4745	60	16	can	can	AUX
easat-4745	60	17	serve	serve	VERB
easat-4745	60	18	as	as	ADP
easat-4745	60	19	effective	effective	ADJ
easat-4745	60	20	peripheral	peripheral	ADJ
easat-4745	60	21	cues	cue	NOUN
easat-4745	60	22	that	that	PRON
easat-4745	60	23	enhance	enhance	VERB
easat-4745	60	24	the	the	DET
easat-4745	60	25	persuasive	persuasive	ADJ
easat-4745	60	26	power	power	NOUN
easat-4745	60	27	of	of	ADP
easat-4745	60	28	advertisements	advertisement	NOUN
easat-4745	60	29	,	,	PUNCT
easat-4745	60	30	even	even	ADV
easat-4745	60	31	in	in	ADP
easat-4745	60	32	low	low	ADJ
easat-4745	60	33	-	-	PUNCT
easat-4745	60	34	involvement	involvement	NOUN
easat-4745	60	35	contexts	contexts	NOUN
easat-4745	61	1	[	[	X
easat-4745	61	2	10	10	NUM
easat-4745	61	3	,	,	PUNCT
easat-4745	61	4	12	12	NUM
easat-4745	61	5	]	]	PUNCT
easat-4745	61	6	.	.	PUNCT
easat-4745	62	1	this	this	DET
easat-4745	62	2	phenomenon	phenomenon	NOUN
easat-4745	62	3	is	be	AUX
easat-4745	62	4	particularly	particularly	ADV
easat-4745	62	5	relevant	relevant	ADJ
easat-4745	62	6	on	on	ADP
easat-4745	62	7	platforms	platform	NOUN
easat-4745	62	8	like	like	ADP
easat-4745	62	9	instagram	instagram	PROPN
easat-4745	62	10	and	and	CCONJ
easat-4745	62	11	tiktok	tiktok	NOUN
easat-4745	62	12	,	,	PUNCT
easat-4745	62	13	where	where	SCONJ
easat-4745	62	14	influencer	influencer	NOUN
easat-4745	62	15	marketing	marketing	NOUN
easat-4745	62	16	has	have	AUX
easat-4745	62	17	become	become	VERB
easat-4745	62	18	a	a	DET
easat-4745	62	19	dominant	dominant	ADJ
easat-4745	62	20	strategy	strategy	NOUN
easat-4745	62	21	for	for	ADP
easat-4745	62	22	brands	brand	NOUN
easat-4745	62	23	seeking	seek	VERB
easat-4745	62	24	to	to	PART
easat-4745	62	25	engage	engage	VERB
easat-4745	62	26	younger	young	ADJ
easat-4745	62	27	audiences	audience	NOUN
easat-4745	62	28	.	.	PUNCT
easat-4745	63	1	the	the	DET
easat-4745	63	2	elm	elm	NOUN
easat-4745	63	3	framework	framework	NOUN
easat-4745	63	4	helps	help	VERB
easat-4745	63	5	elucidate	elucidate	VERB
easat-4745	63	6	why	why	SCONJ
easat-4745	63	7	consumers	consumer	NOUN
easat-4745	63	8	may	may	AUX
easat-4745	63	9	respond	respond	VERB
easat-4745	63	10	favorably	favorably	ADV
easat-4745	63	11	to	to	ADP
easat-4745	63	12	advertisements	advertisement	NOUN
easat-4745	63	13	featuring	feature	VERB
easat-4745	63	14	influencers	influencer	NOUN
easat-4745	63	15	,	,	PUNCT
easat-4745	63	16	as	as	SCONJ
easat-4745	63	17	these	these	DET
easat-4745	63	18	endorsements	endorsement	NOUN
easat-4745	63	19	can	can	AUX
easat-4745	63	20	evoke	evoke	VERB
easat-4745	63	21	emotional	emotional	ADJ
easat-4745	63	22	responses	response	NOUN
easat-4745	63	23	that	that	SCONJ
easat-4745	63	24	facilitate	facilitate	NOUN
easat-4745	63	25	purchasing	purchasing	NOUN
easat-4745	63	26	decisions	decision	NOUN
easat-4745	63	27	[	[	X
easat-4745	63	28	10	10	NUM
easat-4745	63	29	,	,	PUNCT
easat-4745	63	30	12	12	NUM
easat-4745	63	31	]	]	PUNCT
easat-4745	63	32	.	.	PUNCT
easat-4745	64	1	in	in	ADP
easat-4745	64	2	addition	addition	NOUN
easat-4745	64	3	to	to	ADP
easat-4745	64	4	the	the	DET
easat-4745	64	5	content	content	NOUN
easat-4745	64	6	and	and	CCONJ
easat-4745	64	7	presentation	presentation	NOUN
easat-4745	64	8	of	of	ADP
easat-4745	64	9	advertisements	advertisement	NOUN
easat-4745	64	10	,	,	PUNCT
easat-4745	64	11	the	the	DET
easat-4745	64	12	context	context	NOUN
easat-4745	64	13	in	in	ADP
easat-4745	64	14	which	which	PRON
easat-4745	64	15	they	they	PRON
easat-4745	64	16	are	be	AUX
easat-4745	64	17	encountered	encounter	VERB
easat-4745	64	18	also	also	ADV
easat-4745	64	19	plays	play	VERB
easat-4745	64	20	a	a	DET
easat-4745	64	21	crucial	crucial	ADJ
easat-4745	64	22	role	role	NOUN
easat-4745	64	23	in	in	ADP
easat-4745	64	24	shaping	shape	VERB
easat-4745	64	25	consumer	consumer	NOUN
easat-4745	64	26	responses	response	NOUN
easat-4745	64	27	.	.	PUNCT
easat-4745	65	1	for	for	ADP
easat-4745	65	2	instance	instance	NOUN
easat-4745	65	3	,	,	PUNCT
easat-4745	65	4	the	the	DET
easat-4745	65	5	popularity	popularity	NOUN
easat-4745	65	6	of	of	ADP
easat-4745	65	7	a	a	DET
easat-4745	65	8	post	post	NOUN
easat-4745	65	9	can	can	AUX
easat-4745	65	10	serve	serve	VERB
easat-4745	65	11	as	as	ADP
easat-4745	65	12	a	a	DET
easat-4745	65	13	peripheral	peripheral	ADJ
easat-4745	65	14	cue	cue	NOUN
easat-4745	65	15	that	that	PRON
easat-4745	65	16	influences	influence	VERB
easat-4745	65	17	consumer	consumer	NOUN
easat-4745	65	18	perceptions	perception	NOUN
easat-4745	65	19	and	and	CCONJ
easat-4745	65	20	intentions	intention	NOUN
easat-4745	65	21	.	.	PUNCT
easat-4745	66	1	research	research	NOUN
easat-4745	66	2	has	have	AUX
easat-4745	66	3	demonstrated	demonstrate	VERB
easat-4745	66	4	that	that	SCONJ
easat-4745	66	5	advertisements	advertisement	NOUN
easat-4745	66	6	with	with	ADP
easat-4745	66	7	higher	high	ADJ
easat-4745	66	8	engagement	engagement	NOUN
easat-4745	66	9	metrics	metric	NOUN
easat-4745	66	10	(	(	PUNCT
easat-4745	66	11	likes	like	NOUN
easat-4745	66	12	,	,	PUNCT
easat-4745	66	13	shares	share	NOUN
easat-4745	66	14	,	,	PUNCT
easat-4745	66	15	comments	comment	NOUN
easat-4745	66	16	)	)	PUNCT
easat-4745	66	17	are	be	AUX
easat-4745	66	18	perceived	perceive	VERB
easat-4745	66	19	as	as	ADP
easat-4745	66	20	more	more	ADV
easat-4745	66	21	credible	credible	ADJ
easat-4745	66	22	and	and	CCONJ
easat-4745	66	23	appealing	appealing	ADJ
easat-4745	66	24	,	,	PUNCT
easat-4745	66	25	thereby	thereby	ADV
easat-4745	66	26	enhancing	enhance	VERB
easat-4745	66	27	their	their	PRON
easat-4745	66	28	effectiveness	effectiveness	NOUN
easat-4745	66	29	in	in	ADP
easat-4745	66	30	driving	drive	VERB
easat-4745	66	31	purchasing	purchasing	NOUN
easat-4745	66	32	decisions	decision	NOUN
easat-4745	66	33	[	[	X
easat-4745	66	34	13	13	NUM
easat-4745	66	35	,	,	PUNCT
easat-4745	66	36	14	14	NUM
easat-4745	66	37	]	]	PUNCT
easat-4745	66	38	.	.	PUNCT
easat-4745	67	1	this	this	DET
easat-4745	67	2	interplay	interplay	NOUN
easat-4745	67	3	between	between	ADP
easat-4745	67	4	content	content	NOUN
easat-4745	67	5	,	,	PUNCT
easat-4745	67	6	context	context	NOUN
easat-4745	67	7	,	,	PUNCT
easat-4745	67	8	and	and	CCONJ
easat-4745	67	9	consumer	consumer	NOUN
easat-4745	67	10	involvement	involvement	NOUN
easat-4745	67	11	highlights	highlight	VERB
easat-4745	67	12	the	the	DET
easat-4745	67	13	complexity	complexity	NOUN
easat-4745	67	14	of	of	ADP
easat-4745	67	15	consumer	consumer	NOUN
easat-4745	67	16	behavior	behavior	NOUN
easat-4745	67	17	on	on	ADP
easat-4745	67	18	social	social	ADJ
easat-4745	67	19	media	medium	NOUN
easat-4745	67	20	and	and	CCONJ
easat-4745	67	21	the	the	DET
easat-4745	67	22	necessity	necessity	NOUN
easat-4745	67	23	for	for	SCONJ
easat-4745	67	24	marketers	marketer	NOUN
easat-4745	67	25	to	to	PART
easat-4745	67	26	adopt	adopt	VERB
easat-4745	67	27	a	a	DET
easat-4745	67	28	multifaceted	multifaceted	ADJ
easat-4745	67	29	approach	approach	NOUN
easat-4745	67	30	when	when	SCONJ
easat-4745	67	31	designing	design	VERB
easat-4745	67	32	advertising	advertising	NOUN
easat-4745	67	33	campaigns	campaign	NOUN
easat-4745	67	34	.	.	PUNCT
easat-4745	68	1	figure	figure	NOUN
easat-4745	68	2	1	1	NUM
easat-4745	68	3	.	.	PUNCT
easat-4745	69	1	the	the	DET
easat-4745	69	2	elaboration	elaboration	NOUN
easat-4745	69	3	likelihood	likelihood	NOUN
easat-4745	69	4	model	model	NOUN
easat-4745	69	5	.	.	PUNCT
easat-4745	70	1	source	source	NOUN
easat-4745	70	2	:	:	PUNCT
easat-4745	70	3	cacioppo	cacioppo	NOUN
easat-4745	70	4	,	,	PUNCT
easat-4745	70	5	et	et	PROPN
easat-4745	70	6	al	al	PROPN
easat-4745	70	7	.	.	PUNCT
easat-4745	71	1	[	[	X
easat-4745	71	2	15	15	NUM
easat-4745	71	3	]	]	SYM
easat-4745	71	4	2.2	2.2	NUM
easat-4745	71	5	.	.	PUNCT
easat-4745	72	1	the	the	DET
easat-4745	72	2	causal	causal	ADJ
easat-4745	72	3	models	model	NOUN
easat-4745	72	4	and	and	CCONJ
easat-4745	72	5	explainability	explainability	NOUN
easat-4745	72	6	in	in	ADP
easat-4745	72	7	human	human	NOUN
easat-4745	72	8	-	-	PUNCT
easat-4745	72	9	ai	ai	NOUN
easat-4745	72	10	(	(	PUNCT
easat-4745	72	11	cmeh	cmeh	PROPN
easat-4745	72	12	-	-	PUNCT
easat-4745	72	13	ai	ai	NOUN
easat-4745	72	14	)	)	PUNCT
easat-4745	72	15	causal	causal	NOUN
easat-4745	72	16	models	model	NOUN
easat-4745	72	17	provide	provide	VERB
easat-4745	72	18	a	a	DET
easat-4745	72	19	framework	framework	NOUN
easat-4745	72	20	for	for	ADP
easat-4745	72	21	identifying	identify	VERB
easat-4745	72	22	and	and	CCONJ
easat-4745	72	23	analyzing	analyze	VERB
easat-4745	72	24	the	the	DET
easat-4745	72	25	relationships	relationship	NOUN
easat-4745	72	26	between	between	ADP
easat-4745	72	27	various	various	ADJ
easat-4745	72	28	consumer	consumer	NOUN
easat-4745	72	29	decision	decision	NOUN
easat-4745	72	30	factors	factor	NOUN
easat-4745	72	31	.	.	PUNCT
easat-4745	73	1	for	for	ADP
easat-4745	73	2	instance	instance	NOUN
easat-4745	73	3	,	,	PUNCT
easat-4745	73	4	ai	ai	VERB
easat-4745	73	5	systems	system	NOUN
easat-4745	73	6	can	can	AUX
easat-4745	73	7	analyze	analyze	VERB
easat-4745	73	8	consumer	consumer	NOUN
easat-4745	73	9	data	datum	NOUN
easat-4745	73	10	to	to	PART
easat-4745	73	11	predict	predict	VERB
easat-4745	73	12	purchasing	purchasing	NOUN
easat-4745	73	13	behavior	behavior	NOUN
easat-4745	73	14	,	,	PUNCT
easat-4745	73	15	but	but	CCONJ
easat-4745	73	16	without	without	ADP
easat-4745	73	17	a	a	DET
easat-4745	73	18	clear	clear	ADJ
easat-4745	73	19	understanding	understanding	NOUN
easat-4745	73	20	of	of	ADP
easat-4745	73	21	the	the	DET
easat-4745	73	22	causal	causal	ADJ
easat-4745	73	23	relationships	relationship	NOUN
easat-4745	73	24	at	at	ADP
easat-4745	73	25	play	play	NOUN
easat-4745	73	26	,	,	PUNCT
easat-4745	73	27	marketers	marketer	NOUN
easat-4745	73	28	may	may	AUX
easat-4745	73	29	struggle	struggle	VERB
easat-4745	73	30	to	to	PART
easat-4745	73	31	optimize	optimize	VERB
easat-4745	73	32	their	their	PRON
easat-4745	73	33	strategies	strategy	NOUN
easat-4745	73	34	effectively	effectively	ADV
easat-4745	73	35	.	.	PUNCT
easat-4745	74	1	by	by	ADP
easat-4745	74	2	employing	employ	VERB
easat-4745	74	3	causal	causal	ADJ
easat-4745	74	4	inference	inference	NOUN
easat-4745	74	5	techniques	technique	NOUN
easat-4745	74	6	,	,	PUNCT
easat-4745	74	7	marketers	marketer	NOUN
easat-4745	74	8	can	can	AUX
easat-4745	74	9	discern	discern	VERB
easat-4745	74	10	which	which	DET
easat-4745	74	11	aspects	aspect	NOUN
easat-4745	74	12	of	of	ADP
easat-4745	74	13	their	their	PRON
easat-4745	74	14	advertising	advertising	NOUN
easat-4745	74	15	campaigns	campaign	NOUN
easat-4745	74	16	are	be	AUX
easat-4745	74	17	genuinely	genuinely	ADV
easat-4745	74	18	influencing	influence	VERB
easat-4745	74	19	consumer	consumer	NOUN
easat-4745	74	20	behavior	behavior	NOUN
easat-4745	74	21	,	,	PUNCT
easat-4745	74	22	allowing	allow	VERB
easat-4745	74	23	for	for	ADP
easat-4745	74	24	more	more	ADV
easat-4745	74	25	targeted	targeted	ADJ
easat-4745	74	26	and	and	CCONJ
easat-4745	74	27	effective	effective	ADJ
easat-4745	74	28	marketing	marketing	NOUN
easat-4745	74	29	strategies	strategy	NOUN
easat-4745	74	30	.	.	PUNCT
easat-4745	75	1	this	this	PRON
easat-4745	75	2	is	be	AUX
easat-4745	75	3	particularly	particularly	ADV
easat-4745	75	4	relevant	relevant	ADJ
easat-4745	75	5	in	in	ADP
easat-4745	75	6	social	social	ADJ
easat-4745	75	7	media	medium	NOUN
easat-4745	75	8	contexts	context	NOUN
easat-4745	75	9	,	,	PUNCT
easat-4745	75	10	where	where	SCONJ
easat-4745	75	11	the	the	DET
easat-4745	75	12	rapid	rapid	ADJ
easat-4745	75	13	dissemination	dissemination	NOUN
easat-4745	75	14	of	of	ADP
easat-4745	75	15	information	information	NOUN
easat-4745	75	16	can	can	AUX
easat-4745	75	17	lead	lead	VERB
easat-4745	75	18	to	to	ADP
easat-4745	75	19	complex	complex	ADJ
easat-4745	75	20	interactions	interaction	NOUN
easat-4745	75	21	between	between	ADP
easat-4745	75	22	consumer	consumer	NOUN
easat-4745	75	23	perceptions	perception	NOUN
easat-4745	75	24	and	and	CCONJ
easat-4745	75	25	advertising	advertising	NOUN
easat-4745	75	26	content	content	NOUN
easat-4745	75	27	.	.	PUNCT
easat-4745	76	1	explainability	explainability	NOUN
easat-4745	76	2	in	in	ADP
easat-4745	76	3	ai	ai	PROPN
easat-4745	76	4	is	be	AUX
easat-4745	76	5	crucial	crucial	ADJ
easat-4745	76	6	for	for	ADP
easat-4745	76	7	fostering	foster	VERB
easat-4745	76	8	trust	trust	NOUN
easat-4745	76	9	and	and	CCONJ
easat-4745	76	10	enhancing	enhance	VERB
easat-4745	76	11	user	user	NOUN
easat-4745	76	12	experience	experience	NOUN
easat-4745	76	13	in	in	ADP
easat-4745	76	14	human	human	ADJ
easat-4745	76	15	-	-	PUNCT
easat-4745	76	16	ai	ai	NOUN
easat-4745	76	17	interactions	interaction	NOUN
easat-4745	76	18	.	.	PUNCT
easat-4745	77	1	as	as	SCONJ
easat-4745	77	2	consumers	consumer	NOUN
easat-4745	77	3	become	become	VERB
easat-4745	77	4	more	more	ADV
easat-4745	77	5	aware	aware	ADJ
easat-4745	77	6	of	of	ADP
easat-4745	77	7	ai	ai	PROPN
easat-4745	77	8	's	's	PART
easat-4745	77	9	role	role	NOUN
easat-4745	77	10	in	in	ADP
easat-4745	77	11	shaping	shape	VERB
easat-4745	77	12	their	their	PRON
easat-4745	77	13	purchasing	purchasing	NOUN
easat-4745	77	14	decisions	decision	NOUN
easat-4745	77	15	,	,	PUNCT
easat-4745	77	16	the	the	DET
easat-4745	77	17	demand	demand	NOUN
easat-4745	77	18	for	for	ADP
easat-4745	77	19	transparency	transparency	NOUN
easat-4745	77	20	in	in	ADP
easat-4745	77	21	how	how	SCONJ
easat-4745	77	22	these	these	DET
easat-4745	77	23	systems	system	NOUN
easat-4745	77	24	operate	operate	VERB
easat-4745	77	25	increases	increase	NOUN
easat-4745	77	26	.	.	PUNCT
easat-4745	78	1	explainable	explainable	ADJ
easat-4745	78	2	ai	ai	PROPN
easat-4745	78	3	(	(	PUNCT
easat-4745	78	4	xai	xai	PROPN
easat-4745	78	5	)	)	PUNCT
easat-4745	78	6	initiatives	initiative	NOUN
easat-4745	78	7	aim	aim	VERB
easat-4745	78	8	to	to	PART
easat-4745	78	9	demystify	demystify	VERB
easat-4745	78	10	ai	ai	VERB
easat-4745	78	11	decision	decision	NOUN
easat-4745	78	12	-	-	PUNCT
easat-4745	78	13	making	make	VERB
easat-4745	78	14	processes	process	NOUN
easat-4745	78	15	,	,	PUNCT
easat-4745	78	16	allowing	allow	VERB
easat-4745	78	17	consumers	consumer	NOUN
easat-4745	78	18	to	to	PART
easat-4745	78	19	understand	understand	VERB
easat-4745	78	20	the	the	DET
easat-4745	78	21	rationale	rationale	NOUN
easat-4745	78	22	behind	behind	ADP
easat-4745	78	23	personalized	personalize	VERB
easat-4745	78	24	advertisements	advertisement	NOUN
easat-4745	78	25	.	.	PUNCT
easat-4745	79	1	this	this	DET
easat-4745	79	2	understanding	understanding	NOUN
easat-4745	79	3	can	can	AUX
easat-4745	79	4	mitigate	mitigate	VERB
easat-4745	79	5	skepticism	skepticism	NOUN
easat-4745	79	6	and	and	CCONJ
easat-4745	79	7	enhance	enhance	VERB
easat-4745	79	8	the	the	DET
easat-4745	79	9	perceived	perceive	VERB
easat-4745	79	10	credibility	credibility	NOUN
easat-4745	79	11	of	of	ADP
easat-4745	79	12	ai	ai	ADJ
easat-4745	79	13	-	-	PUNCT
easat-4745	79	14	driven	drive	VERB
easat-4745	79	15	recommendations	recommendation	NOUN
easat-4745	79	16	,	,	PUNCT
easat-4745	79	17	ultimately	ultimately	ADV
easat-4745	79	18	influencing	influence	VERB
easat-4745	79	19	purchasing	purchase	VERB
easat-4745	79	20	decisions	decision	NOUN
easat-4745	79	21	positively	positively	ADV
easat-4745	79	22	.	.	PUNCT
easat-4745	80	1	for	for	ADP
easat-4745	80	2	example	example	NOUN
easat-4745	80	3	,	,	PUNCT
easat-4745	80	4	when	when	SCONJ
easat-4745	80	5	consumers	consumer	NOUN
easat-4745	80	6	are	be	AUX
easat-4745	80	7	informed	inform	VERB
easat-4745	80	8	about	about	ADP
easat-4745	80	9	how	how	SCONJ
easat-4745	80	10	their	their	PRON
easat-4745	80	11	data	data	NOUN
easat-4745	80	12	is	be	AUX
easat-4745	80	13	1231	1231	NUM
easat-4745	80	14	edelweiss	edelweiss	PROPN
easat-4745	80	15	applied	apply	VERB
easat-4745	80	16	science	science	NOUN
easat-4745	80	17	and	and	CCONJ
easat-4745	80	18	technology	technology	NOUN
easat-4745	80	19	issn	issn	PROPN
easat-4745	80	20	:	:	PUNCT
easat-4745	80	21	2576	2576	NUM
easat-4745	80	22	-	-	SYM
easat-4745	80	23	8484	8484	NUM
easat-4745	80	24	vol	vol	NOUN
easat-4745	80	25	.	.	PROPN
easat-4745	81	1	9	9	NUM
easat-4745	81	2	,	,	PUNCT
easat-4745	81	3	no	no	INTJ
easat-4745	81	4	.	.	NOUN
easat-4745	81	5	2	2	NUM
easat-4745	81	6	:	:	PUNCT
easat-4745	81	7	1228	1228	NUM
easat-4745	81	8	-	-	SYM
easat-4745	81	9	1244	1244	NUM
easat-4745	81	10	,	,	PUNCT
easat-4745	81	11	2025	2025	NUM
easat-4745	81	12	doi	doi	NOUN
easat-4745	81	13	:	:	PUNCT
easat-4745	81	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	81	15	©	©	PROPN
easat-4745	81	16	2025	2025	NUM
easat-4745	81	17	by	by	ADP
easat-4745	81	18	the	the	DET
easat-4745	81	19	authors	author	NOUN
easat-4745	81	20	;	;	PUNCT
easat-4745	81	21	licensee	licensee	PROPN
easat-4745	81	22	learning	learning	NOUN
easat-4745	81	23	gate	gate	NOUN
easat-4745	81	24	used	use	VERB
easat-4745	81	25	to	to	PART
easat-4745	81	26	tailor	tailor	VERB
easat-4745	81	27	advertisements	advertisement	NOUN
easat-4745	81	28	,	,	PUNCT
easat-4745	81	29	they	they	PRON
easat-4745	81	30	are	be	AUX
easat-4745	81	31	more	more	ADV
easat-4745	81	32	likely	likely	ADJ
easat-4745	81	33	to	to	PART
easat-4745	81	34	engage	engage	VERB
easat-4745	81	35	with	with	ADP
easat-4745	81	36	the	the	DET
easat-4745	81	37	content	content	NOUN
easat-4745	81	38	and	and	CCONJ
easat-4745	81	39	make	make	VERB
easat-4745	81	40	informed	informed	ADJ
easat-4745	81	41	purchasing	purchasing	NOUN
easat-4745	81	42	choices	choice	NOUN
easat-4745	81	43	.	.	PUNCT
easat-4745	82	1	the	the	DET
easat-4745	82	2	findings	finding	NOUN
easat-4745	82	3	of	of	ADP
easat-4745	82	4	shin	shin	NOUN
easat-4745	82	5	[	[	X
easat-4745	82	6	16	16	NUM
easat-4745	82	7	]	]	PUNCT
easat-4745	82	8	highlight	highlight	VERB
easat-4745	82	9	the	the	DET
easat-4745	82	10	dual	dual	ADJ
easat-4745	82	11	role	role	NOUN
easat-4745	82	12	of	of	ADP
easat-4745	82	13	causality	causality	NOUN
easat-4745	82	14	and	and	CCONJ
easat-4745	82	15	explainability	explainability	NOUN
easat-4745	82	16	in	in	ADP
easat-4745	82	17	establishing	establish	VERB
easat-4745	82	18	trust	trust	NOUN
easat-4745	82	19	,	,	PUNCT
easat-4745	82	20	which	which	PRON
easat-4745	82	21	ultimately	ultimately	ADV
easat-4745	82	22	influences	influence	VERB
easat-4745	82	23	user	user	NOUN
easat-4745	82	24	behavior	behavior	NOUN
easat-4745	82	25	.	.	PUNCT
easat-4745	83	1	the	the	DET
easat-4745	83	2	study	study	NOUN
easat-4745	83	3	demonstrates	demonstrate	VERB
easat-4745	83	4	that	that	SCONJ
easat-4745	83	5	providing	provide	VERB
easat-4745	83	6	clear	clear	ADJ
easat-4745	83	7	explanations	explanation	NOUN
easat-4745	83	8	of	of	ADP
easat-4745	83	9	personalized	personalized	ADJ
easat-4745	83	10	suggestions	suggestion	NOUN
easat-4745	83	11	or	or	CCONJ
easat-4745	83	12	recommendations	recommendation	NOUN
easat-4745	83	13	enhances	enhance	VERB
easat-4745	83	14	user	user	NOUN
easat-4745	83	15	trust	trust	PROPN
easat-4745	83	16	.	.	PUNCT
easat-4745	84	1	according	accord	VERB
easat-4745	84	2	to	to	ADP
easat-4745	84	3	shin	shin	NOUN
easat-4745	84	4	[	[	X
easat-4745	84	5	16	16	NUM
easat-4745	84	6	]	]	X
easat-4745	84	7	an	an	DET
easat-4745	84	8	explainable	explainable	ADJ
easat-4745	84	9	system	system	NOUN
easat-4745	84	10	must	must	AUX
easat-4745	84	11	ensure	ensure	VERB
easat-4745	84	12	three	three	NUM
easat-4745	84	13	key	key	ADJ
easat-4745	84	14	factors	factor	NOUN
easat-4745	84	15	:	:	PUNCT
easat-4745	84	16	fairness	fairness	NOUN
easat-4745	84	17	,	,	PUNCT
easat-4745	84	18	clarity	clarity	NOUN
easat-4745	84	19	,	,	PUNCT
easat-4745	84	20	transparency	transparency	NOUN
easat-4745	84	21	,	,	PUNCT
easat-4745	84	22	and	and	CCONJ
easat-4745	84	23	accountability	accountability	NOUN
easat-4745	84	24	.	.	PUNCT
easat-4745	85	1	these	these	DET
easat-4745	85	2	factors	factor	NOUN
easat-4745	85	3	are	be	AUX
easat-4745	85	4	also	also	ADV
easat-4745	85	5	discussed	discuss	VERB
easat-4745	85	6	in	in	ADP
easat-4745	85	7	studies	study	NOUN
easat-4745	85	8	by	by	ADP
easat-4745	85	9	meske	meske	PROPN
easat-4745	85	10	,	,	PUNCT
easat-4745	85	11	et	et	PROPN
easat-4745	85	12	al	al	PROPN
easat-4745	85	13	.	.	PUNCT
easat-4745	86	1	[	[	X
easat-4745	86	2	17	17	NUM
easat-4745	86	3	]	]	X
easat-4745	86	4	;	;	PUNCT
easat-4745	86	5	gerlings	gerling	NOUN
easat-4745	86	6	,	,	PUNCT
easat-4745	86	7	et	et	PROPN
easat-4745	86	8	al	al	PROPN
easat-4745	86	9	.	.	PUNCT
easat-4745	87	1	[	[	X
easat-4745	87	2	18	18	NUM
easat-4745	87	3	]	]	PUNCT
easat-4745	87	4	and	and	CCONJ
easat-4745	87	5	shin	shin	NOUN
easat-4745	87	6	and	and	CCONJ
easat-4745	87	7	park	park	NOUN
easat-4745	87	8	[	[	X
easat-4745	87	9	19	19	NUM
easat-4745	87	10	]	]	PUNCT
easat-4745	87	11	.	.	PUNCT
easat-4745	88	1	the	the	DET
easat-4745	88	2	three	three	NUM
easat-4745	88	3	elements	element	NOUN
easat-4745	88	4	of	of	ADP
easat-4745	88	5	fairness	fairness	NOUN
easat-4745	88	6	,	,	PUNCT
easat-4745	88	7	transparency	transparency	NOUN
easat-4745	88	8	,	,	PUNCT
easat-4745	88	9	and	and	CCONJ
easat-4745	88	10	accountability	accountability	NOUN
easat-4745	88	11	in	in	ADP
easat-4745	88	12	xai	xai	PROPN
easat-4745	88	13	foster	foster	PROPN
easat-4745	88	14	corresponding	correspond	VERB
easat-4745	88	15	user	user	NOUN
easat-4745	88	16	perceptions	perception	NOUN
easat-4745	88	17	:	:	PUNCT
easat-4745	88	18	perceived	perceive	VERB
easat-4745	88	19	fairness	fairness	NOUN
easat-4745	88	20	,	,	PUNCT
easat-4745	88	21	transparency	transparency	NOUN
easat-4745	88	22	,	,	PUNCT
easat-4745	88	23	and	and	CCONJ
easat-4745	88	24	accountability	accountability	NOUN
easat-4745	88	25	.	.	PUNCT
easat-4745	89	1	these	these	DET
easat-4745	89	2	perceptions	perception	NOUN
easat-4745	89	3	,	,	PUNCT
easat-4745	89	4	in	in	ADP
easat-4745	89	5	turn	turn	NOUN
easat-4745	89	6	,	,	PUNCT
easat-4745	89	7	influence	influence	NOUN
easat-4745	89	8	users	user	NOUN
easat-4745	89	9	'	'	PART
easat-4745	89	10	trust	trust	NOUN
easat-4745	89	11	in	in	ADP
easat-4745	89	12	artificial	artificial	ADJ
easat-4745	89	13	intelligence	intelligence	NOUN
easat-4745	89	14	[	[	X
easat-4745	89	15	16	16	NUM
easat-4745	89	16	]	]	PUNCT
easat-4745	89	17	.	.	PUNCT
easat-4745	90	1	moreover	moreover	ADV
easat-4745	90	2	,	,	PUNCT
easat-4745	90	3	the	the	DET
easat-4745	90	4	integration	integration	NOUN
easat-4745	90	5	of	of	ADP
easat-4745	90	6	explainability	explainability	NOUN
easat-4745	90	7	into	into	ADP
easat-4745	90	8	ai	ai	PROPN
easat-4745	90	9	systems	system	NOUN
easat-4745	90	10	can	can	AUX
easat-4745	90	11	help	help	VERB
easat-4745	90	12	address	address	VERB
easat-4745	90	13	ethical	ethical	ADJ
easat-4745	90	14	concerns	concern	NOUN
easat-4745	90	15	related	relate	VERB
easat-4745	90	16	to	to	ADP
easat-4745	90	17	data	datum	NOUN
easat-4745	90	18	privacy	privacy	NOUN
easat-4745	90	19	and	and	CCONJ
easat-4745	90	20	algorithmic	algorithmic	ADJ
easat-4745	90	21	bias	bias	NOUN
easat-4745	90	22	.	.	PUNCT
easat-4745	91	1	as	as	SCONJ
easat-4745	91	2	ai	ai	PROPN
easat-4745	91	3	technologies	technology	NOUN
easat-4745	91	4	become	become	VERB
easat-4745	91	5	more	more	ADV
easat-4745	91	6	pervasive	pervasive	ADJ
easat-4745	91	7	in	in	ADP
easat-4745	91	8	marketing	marketing	NOUN
easat-4745	91	9	,	,	PUNCT
easat-4745	91	10	ensuring	ensure	VERB
easat-4745	91	11	that	that	SCONJ
easat-4745	91	12	these	these	DET
easat-4745	91	13	systems	system	NOUN
easat-4745	91	14	operate	operate	VERB
easat-4745	91	15	transparently	transparently	ADV
easat-4745	91	16	is	be	AUX
easat-4745	91	17	essential	essential	ADJ
easat-4745	91	18	for	for	ADP
easat-4745	91	19	maintaining	maintain	VERB
easat-4745	91	20	consumer	consumer	NOUN
easat-4745	91	21	trust	trust	NOUN
easat-4745	91	22	.	.	PUNCT
easat-4745	92	1	ethical	ethical	ADJ
easat-4745	92	2	ai	ai	PROPN
easat-4745	92	3	practices	practice	NOUN
easat-4745	92	4	involve	involve	VERB
easat-4745	92	5	not	not	PART
easat-4745	92	6	only	only	ADV
easat-4745	92	7	providing	provide	VERB
easat-4745	92	8	clear	clear	ADJ
easat-4745	92	9	explanations	explanation	NOUN
easat-4745	92	10	of	of	ADP
easat-4745	92	11	how	how	SCONJ
easat-4745	92	12	ai	ai	VERB
easat-4745	92	13	systems	system	NOUN
easat-4745	92	14	function	function	NOUN
easat-4745	92	15	but	but	CCONJ
easat-4745	92	16	also	also	ADV
easat-4745	92	17	ensuring	ensure	VERB
easat-4745	92	18	that	that	SCONJ
easat-4745	92	19	these	these	DET
easat-4745	92	20	systems	system	NOUN
easat-4745	92	21	are	be	AUX
easat-4745	92	22	designed	design	VERB
easat-4745	92	23	to	to	PART
easat-4745	92	24	avoid	avoid	VERB
easat-4745	92	25	reinforcing	reinforce	VERB
easat-4745	92	26	existing	exist	VERB
easat-4745	92	27	biases	bias	NOUN
easat-4745	92	28	in	in	ADP
easat-4745	92	29	advertising	advertising	NOUN
easat-4745	92	30	.	.	PUNCT
easat-4745	93	1	this	this	DET
easat-4745	93	2	ethical	ethical	ADJ
easat-4745	93	3	consideration	consideration	NOUN
easat-4745	93	4	is	be	AUX
easat-4745	93	5	particularly	particularly	ADV
easat-4745	93	6	important	important	ADJ
easat-4745	93	7	in	in	ADP
easat-4745	93	8	social	social	ADJ
easat-4745	93	9	media	medium	NOUN
easat-4745	93	10	environments	environment	NOUN
easat-4745	93	11	,	,	PUNCT
easat-4745	93	12	where	where	SCONJ
easat-4745	93	13	diverse	diverse	ADJ
easat-4745	93	14	consumer	consumer	NOUN
easat-4745	93	15	demographics	demographic	NOUN
easat-4745	93	16	interact	interact	VERB
easat-4745	93	17	with	with	ADP
easat-4745	93	18	targeted	target	VERB
easat-4745	93	19	advertising	advertising	NOUN
easat-4745	93	20	.	.	PUNCT
easat-4745	94	1	figure	figure	NOUN
easat-4745	94	2	2	2	NUM
easat-4745	94	3	.	.	PUNCT
easat-4745	95	1	the	the	DET
easat-4745	95	2	causal	causal	ADJ
easat-4745	95	3	models	model	NOUN
easat-4745	95	4	and	and	CCONJ
easat-4745	95	5	explainability	explainability	NOUN
easat-4745	95	6	in	in	ADP
easat-4745	95	7	human	human	NOUN
easat-4745	95	8	-	-	PUNCT
easat-4745	95	9	ai	ai	NOUN
easat-4745	95	10	.	.	PROPN
easat-4745	95	11	source	source	NOUN
easat-4745	95	12	:	:	PUNCT
easat-4745	95	13	shin	shin	PROPN
easat-4745	96	1	[	[	X
easat-4745	96	2	16	16	NUM
easat-4745	96	3	]	]	PUNCT
easat-4745	96	4	2.3	2.3	NUM
easat-4745	96	5	.	.	PUNCT
easat-4745	97	1	the	the	DET
easat-4745	97	2	privacy	privacy	NOUN
easat-4745	97	3	calculus	calculus	PROPN
easat-4745	97	4	theory	theory	NOUN
easat-4745	97	5	privacy	privacy	NOUN
easat-4745	97	6	calculus	calculus	NOUN
easat-4745	97	7	theory	theory	NOUN
easat-4745	97	8	plays	play	VERB
easat-4745	97	9	a	a	DET
easat-4745	97	10	significant	significant	ADJ
easat-4745	97	11	role	role	NOUN
easat-4745	97	12	in	in	ADP
easat-4745	97	13	shaping	shape	VERB
easat-4745	97	14	purchasing	purchasing	NOUN
easat-4745	97	15	decisions	decision	NOUN
easat-4745	97	16	on	on	ADP
easat-4745	97	17	social	social	ADJ
easat-4745	97	18	media	medium	NOUN
easat-4745	97	19	platforms	platform	NOUN
easat-4745	97	20	,	,	PUNCT
easat-4745	97	21	particularly	particularly	ADV
easat-4745	97	22	as	as	SCONJ
easat-4745	97	23	consumers	consumer	NOUN
easat-4745	97	24	navigate	navigate	VERB
easat-4745	97	25	the	the	DET
easat-4745	97	26	complexities	complexity	NOUN
easat-4745	97	27	of	of	ADP
easat-4745	97	28	personalized	personalized	ADJ
easat-4745	97	29	advertising	advertising	NOUN
easat-4745	97	30	and	and	CCONJ
easat-4745	97	31	data	datum	NOUN
easat-4745	97	32	privacy	privacy	NOUN
easat-4745	97	33	.	.	PUNCT
easat-4745	98	1	the	the	DET
easat-4745	98	2	intersection	intersection	NOUN
easat-4745	98	3	of	of	ADP
easat-4745	98	4	privacy	privacy	NOUN
easat-4745	98	5	concerns	concern	NOUN
easat-4745	98	6	and	and	CCONJ
easat-4745	98	7	consumer	consumer	NOUN
easat-4745	98	8	behavior	behavior	NOUN
easat-4745	98	9	is	be	AUX
easat-4745	98	10	critical	critical	ADJ
easat-4745	98	11	,	,	PUNCT
easat-4745	98	12	as	as	SCONJ
easat-4745	98	13	individuals	individual	NOUN
easat-4745	98	14	increasingly	increasingly	ADV
easat-4745	98	15	weigh	weigh	VERB
easat-4745	98	16	the	the	DET
easat-4745	98	17	benefits	benefit	NOUN
easat-4745	98	18	of	of	ADP
easat-4745	98	19	personalized	personalized	ADJ
easat-4745	98	20	recommendations	recommendation	NOUN
easat-4745	98	21	against	against	ADP
easat-4745	98	22	their	their	PRON
easat-4745	98	23	apprehensions	apprehension	NOUN
easat-4745	98	24	about	about	ADP
easat-4745	98	25	data	datum	NOUN
easat-4745	98	26	misuse	misuse	NOUN
easat-4745	98	27	and	and	CCONJ
easat-4745	98	28	privacy	privacy	NOUN
easat-4745	98	29	violations	violation	NOUN
easat-4745	98	30	.	.	PUNCT
easat-4745	99	1	one	one	NUM
easat-4745	99	2	of	of	ADP
easat-4745	99	3	the	the	DET
easat-4745	99	4	foundational	foundational	ADJ
easat-4745	99	5	concepts	concept	NOUN
easat-4745	99	6	in	in	ADP
easat-4745	99	7	computational	computational	ADJ
easat-4745	99	8	privacy	privacy	NOUN
easat-4745	99	9	theory	theory	NOUN
easat-4745	99	10	is	be	AUX
easat-4745	99	11	the	the	DET
easat-4745	99	12	"	"	PUNCT
easat-4745	99	13	privacy	privacy	NOUN
easat-4745	99	14	paradox	paradox	NOUN
easat-4745	99	15	,	,	PUNCT
easat-4745	99	16	"	"	PUNCT
easat-4745	99	17	which	which	PRON
easat-4745	99	18	describes	describe	VERB
easat-4745	99	19	the	the	DET
easat-4745	99	20	discrepancy	discrepancy	NOUN
easat-4745	99	21	between	between	ADP
easat-4745	99	22	consumers	consumer	NOUN
easat-4745	99	23	'	'	PART
easat-4745	99	24	stated	state	VERB
easat-4745	99	25	privacy	privacy	NOUN
easat-4745	99	26	concerns	concern	NOUN
easat-4745	99	27	and	and	CCONJ
easat-4745	99	28	their	their	PRON
easat-4745	99	29	actual	actual	ADJ
easat-4745	99	30	online	online	ADJ
easat-4745	99	31	behaviors	behavior	NOUN
easat-4745	99	32	.	.	PUNCT
easat-4745	100	1	research	research	NOUN
easat-4745	100	2	indicates	indicate	VERB
easat-4745	100	3	that	that	SCONJ
easat-4745	100	4	while	while	SCONJ
easat-4745	100	5	consumers	consumer	NOUN
easat-4745	100	6	express	express	VERB
easat-4745	100	7	significant	significant	ADJ
easat-4745	100	8	privacy	privacy	NOUN
easat-4745	100	9	concerns	concern	NOUN
easat-4745	100	10	,	,	PUNCT
easat-4745	100	11	they	they	PRON
easat-4745	100	12	often	often	ADV
easat-4745	100	13	fail	fail	VERB
easat-4745	100	14	to	to	PART
easat-4745	100	15	take	take	VERB
easat-4745	100	16	protective	protective	ADJ
easat-4745	100	17	actions	action	NOUN
easat-4745	100	18	when	when	SCONJ
easat-4745	100	19	engaging	engage	VERB
easat-4745	100	20	in	in	ADP
easat-4745	100	21	online	online	ADJ
easat-4745	100	22	transactions	transaction	NOUN
easat-4745	101	1	[	[	X
easat-4745	101	2	20	20	NUM
easat-4745	101	3	]	]	PUNCT
easat-4745	101	4	.	.	PUNCT
easat-4745	102	1	this	this	DET
easat-4745	102	2	paradox	paradox	NOUN
easat-4745	102	3	is	be	AUX
easat-4745	102	4	particularly	particularly	ADV
easat-4745	102	5	relevant	relevant	ADJ
easat-4745	102	6	in	in	ADP
easat-4745	102	7	the	the	DET
easat-4745	102	8	context	context	NOUN
easat-4745	102	9	of	of	ADP
easat-4745	102	10	social	social	ADJ
easat-4745	102	11	media	medium	NOUN
easat-4745	102	12	,	,	PUNCT
easat-4745	102	13	where	where	SCONJ
easat-4745	102	14	personalized	personalize	VERB
easat-4745	102	15	advertising	advertising	NOUN
easat-4745	102	16	relies	rely	VERB
easat-4745	102	17	heavily	heavily	ADV
easat-4745	102	18	on	on	ADP
easat-4745	102	19	user	user	NOUN
easat-4745	102	20	data	data	PROPN
easat-4745	102	21	.	.	PUNCT
easat-4745	103	1	for	for	ADP
easat-4745	103	2	instance	instance	NOUN
easat-4745	103	3	,	,	PUNCT
easat-4745	103	4	studies	study	NOUN
easat-4745	103	5	have	have	AUX
easat-4745	103	6	shown	show	VERB
easat-4745	103	7	that	that	SCONJ
easat-4745	103	8	privacy	privacy	NOUN
easat-4745	103	9	concerns	concern	NOUN
easat-4745	103	10	can	can	AUX
easat-4745	103	11	inhibit	inhibit	VERB
easat-4745	103	12	consumers	consumer	NOUN
easat-4745	103	13	'	'	PART
easat-4745	103	14	willingness	willingness	NOUN
easat-4745	103	15	to	to	PART
easat-4745	103	16	engage	engage	VERB
easat-4745	103	17	with	with	ADP
easat-4745	103	18	personalized	personalized	ADJ
easat-4745	103	19	recommendations	recommendation	NOUN
easat-4745	103	20	,	,	PUNCT
easat-4745	103	21	thereby	thereby	ADV
easat-4745	103	22	negatively	negatively	ADV
easat-4745	103	23	impacting	impact	VERB
easat-4745	103	24	their	their	PRON
easat-4745	103	25	purchase	purchase	NOUN
easat-4745	103	26	intentions	intention	NOUN
easat-4745	103	27	[	[	X
easat-4745	103	28	21	21	NUM
easat-4745	103	29	,	,	PUNCT
easat-4745	103	30	22	22	NUM
easat-4745	103	31	]	]	PUNCT
easat-4745	103	32	.	.	PUNCT
easat-4745	104	1	this	this	PRON
easat-4745	104	2	suggests	suggest	VERB
easat-4745	104	3	that	that	SCONJ
easat-4745	104	4	marketers	marketer	NOUN
easat-4745	104	5	must	must	AUX
easat-4745	104	6	navigate	navigate	VERB
easat-4745	104	7	a	a	DET
easat-4745	104	8	delicate	delicate	ADJ
easat-4745	104	9	balance	balance	NOUN
easat-4745	104	10	between	between	ADP
easat-4745	104	11	leveraging	leverage	VERB
easat-4745	104	12	consumer	consumer	NOUN
easat-4745	104	13	data	datum	NOUN
easat-4745	104	14	for	for	ADP
easat-4745	104	15	personalization	personalization	NOUN
easat-4745	104	16	and	and	CCONJ
easat-4745	104	17	addressing	address	VERB
easat-4745	104	18	privacy	privacy	NOUN
easat-4745	104	19	concerns	concern	NOUN
easat-4745	104	20	to	to	PART
easat-4745	104	21	foster	foster	VERB
easat-4745	104	22	trust	trust	NOUN
easat-4745	104	23	and	and	CCONJ
easat-4745	104	24	encourage	encourage	VERB
easat-4745	104	25	purchasing	purchasing	NOUN
easat-4745	104	26	behavior	behavior	NOUN
easat-4745	104	27	.	.	PUNCT
easat-4745	105	1	computational	computational	ADJ
easat-4745	105	2	models	model	NOUN
easat-4745	105	3	can	can	AUX
easat-4745	105	4	provide	provide	VERB
easat-4745	105	5	valuable	valuable	ADJ
easat-4745	105	6	insights	insight	NOUN
easat-4745	105	7	into	into	ADP
easat-4745	105	8	user	user	NOUN
easat-4745	105	9	behavior	behavior	NOUN
easat-4745	105	10	regarding	regard	VERB
easat-4745	105	11	privacy	privacy	NOUN
easat-4745	105	12	and	and	CCONJ
easat-4745	105	13	purchasing	purchasing	NOUN
easat-4745	105	14	decisions	decision	NOUN
easat-4745	105	15	.	.	PUNCT
easat-4745	106	1	by	by	ADP
easat-4745	106	2	employing	employ	VERB
easat-4745	106	3	formalized	formalize	VERB
easat-4745	106	4	computational	computational	ADJ
easat-4745	106	5	modelling	modelling	NOUN
easat-4745	106	6	,	,	PUNCT
easat-4745	106	7	researchers	researcher	NOUN
easat-4745	106	8	can	can	AUX
easat-4745	106	9	derive	derive	VERB
easat-4745	106	10	precise	precise	ADJ
easat-4745	106	11	predictions	prediction	NOUN
easat-4745	106	12	about	about	ADP
easat-4745	106	13	how	how	SCONJ
easat-4745	106	14	privacy	privacy	NOUN
easat-4745	106	15	concerns	concern	NOUN
easat-4745	106	16	influence	influence	VERB
easat-4745	106	17	consumer	consumer	NOUN
easat-4745	106	18	behavior	behavior	NOUN
easat-4745	106	19	in	in	ADP
easat-4745	106	20	online	online	ADJ
easat-4745	106	21	contexts	context	NOUN
easat-4745	107	1	[	[	X
easat-4745	107	2	23	23	NUM
easat-4745	107	3	]	]	PUNCT
easat-4745	107	4	.	.	PUNCT
easat-4745	108	1	such	such	ADJ
easat-4745	108	2	1232	1232	NUM
easat-4745	108	3	edelweiss	edelweiss	PROPN
easat-4745	108	4	applied	apply	VERB
easat-4745	108	5	science	science	NOUN
easat-4745	108	6	and	and	CCONJ
easat-4745	108	7	technology	technology	NOUN
easat-4745	108	8	issn	issn	PROPN
easat-4745	108	9	:	:	PUNCT
easat-4745	108	10	2576	2576	NUM
easat-4745	108	11	-	-	SYM
easat-4745	108	12	8484	8484	NUM
easat-4745	108	13	vol	vol	NOUN
easat-4745	108	14	.	.	PROPN
easat-4745	109	1	9	9	NUM
easat-4745	109	2	,	,	PUNCT
easat-4745	109	3	no	no	INTJ
easat-4745	109	4	.	.	NOUN
easat-4745	109	5	2	2	NUM
easat-4745	109	6	:	:	PUNCT
easat-4745	109	7	1228	1228	NUM
easat-4745	109	8	-	-	SYM
easat-4745	109	9	1244	1244	NUM
easat-4745	109	10	,	,	PUNCT
easat-4745	109	11	2025	2025	NUM
easat-4745	109	12	doi	doi	NOUN
easat-4745	109	13	:	:	PUNCT
easat-4745	109	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	109	15	©	©	PROPN
easat-4745	109	16	2025	2025	NUM
easat-4745	109	17	by	by	ADP
easat-4745	109	18	the	the	DET
easat-4745	109	19	authors	author	NOUN
easat-4745	109	20	;	;	PUNCT
easat-4745	109	21	licensee	licensee	PROPN
easat-4745	109	22	learning	learn	VERB
easat-4745	109	23	gate	gate	NOUN
easat-4745	109	24	models	model	NOUN
easat-4745	109	25	can	can	AUX
easat-4745	109	26	help	help	AUX
easat-4745	109	27	identify	identify	VERB
easat-4745	109	28	the	the	DET
easat-4745	109	29	mechanisms	mechanism	NOUN
easat-4745	109	30	through	through	ADP
easat-4745	109	31	which	which	PRON
easat-4745	109	32	privacy	privacy	NOUN
easat-4745	109	33	concerns	concern	NOUN
easat-4745	109	34	affect	affect	VERB
easat-4745	109	35	purchasing	purchasing	NOUN
easat-4745	109	36	decisions	decision	NOUN
easat-4745	109	37	,	,	PUNCT
easat-4745	109	38	allowing	allow	VERB
easat-4745	109	39	marketers	marketer	NOUN
easat-4745	109	40	to	to	PART
easat-4745	109	41	tailor	tailor	VERB
easat-4745	109	42	their	their	PRON
easat-4745	109	43	strategies	strategy	NOUN
easat-4745	109	44	accordingly	accordingly	ADV
easat-4745	109	45	.	.	PUNCT
easat-4745	110	1	for	for	ADP
easat-4745	110	2	example	example	NOUN
easat-4745	110	3	,	,	PUNCT
easat-4745	110	4	understanding	understand	VERB
easat-4745	110	5	the	the	DET
easat-4745	110	6	factors	factor	NOUN
easat-4745	110	7	that	that	PRON
easat-4745	110	8	contribute	contribute	VERB
easat-4745	110	9	to	to	ADP
easat-4745	110	10	the	the	DET
easat-4745	110	11	privacy	privacy	NOUN
easat-4745	110	12	calculus	calculus	NOUN
easat-4745	110	13	where	where	SCONJ
easat-4745	110	14	consumers	consumer	NOUN
easat-4745	110	15	weigh	weigh	VERB
easat-4745	110	16	the	the	DET
easat-4745	110	17	perceived	perceive	VERB
easat-4745	110	18	benefits	benefit	NOUN
easat-4745	110	19	of	of	ADP
easat-4745	110	20	personalized	personalized	ADJ
easat-4745	110	21	advertising	advertising	NOUN
easat-4745	110	22	against	against	ADP
easat-4745	110	23	the	the	DET
easat-4745	110	24	risks	risk	NOUN
easat-4745	110	25	of	of	ADP
easat-4745	110	26	privacy	privacy	NOUN
easat-4745	110	27	loss	loss	NOUN
easat-4745	110	28	can	can	AUX
easat-4745	110	29	inform	inform	VERB
easat-4745	110	30	the	the	DET
easat-4745	110	31	design	design	NOUN
easat-4745	110	32	of	of	ADP
easat-4745	110	33	more	more	ADV
easat-4745	110	34	effective	effective	ADJ
easat-4745	110	35	advertising	advertising	NOUN
easat-4745	110	36	campaigns	campaign	NOUN
easat-4745	110	37	[	[	X
easat-4745	110	38	24	24	NUM
easat-4745	110	39	]	]	PUNCT
easat-4745	110	40	.	.	PUNCT
easat-4745	111	1	moreover	moreover	ADV
easat-4745	111	2	,	,	PUNCT
easat-4745	111	3	the	the	DET
easat-4745	111	4	role	role	NOUN
easat-4745	111	5	of	of	ADP
easat-4745	111	6	privacy	privacy	NOUN
easat-4745	111	7	signals	signal	NOUN
easat-4745	111	8	in	in	ADP
easat-4745	111	9	online	online	ADJ
easat-4745	111	10	advertising	advertising	NOUN
easat-4745	111	11	is	be	AUX
easat-4745	111	12	crucial	crucial	ADJ
easat-4745	111	13	for	for	ADP
easat-4745	111	14	shaping	shape	VERB
easat-4745	111	15	consumer	consumer	NOUN
easat-4745	111	16	perceptions	perception	NOUN
easat-4745	111	17	and	and	CCONJ
easat-4745	111	18	behaviors	behavior	NOUN
easat-4745	111	19	.	.	PUNCT
easat-4745	112	1	transparency	transparency	NOUN
easat-4745	112	2	regarding	regard	VERB
easat-4745	112	3	data	data	NOUN
easat-4745	112	4	usage	usage	NOUN
easat-4745	112	5	and	and	CCONJ
easat-4745	112	6	privacy	privacy	NOUN
easat-4745	112	7	policies	policy	NOUN
easat-4745	112	8	can	can	AUX
easat-4745	112	9	significantly	significantly	ADV
easat-4745	112	10	influence	influence	VERB
easat-4745	112	11	purchasing	purchasing	NOUN
easat-4745	112	12	intentions	intention	NOUN
easat-4745	112	13	.	.	PUNCT
easat-4745	113	1	research	research	NOUN
easat-4745	113	2	has	have	AUX
easat-4745	113	3	demonstrated	demonstrate	VERB
easat-4745	113	4	that	that	SCONJ
easat-4745	113	5	when	when	SCONJ
easat-4745	113	6	consumers	consumer	NOUN
easat-4745	113	7	are	be	AUX
easat-4745	113	8	presented	present	VERB
easat-4745	113	9	with	with	ADP
easat-4745	113	10	clear	clear	ADJ
easat-4745	113	11	and	and	CCONJ
easat-4745	113	12	accessible	accessible	ADJ
easat-4745	113	13	privacy	privacy	NOUN
easat-4745	113	14	information	information	NOUN
easat-4745	113	15	,	,	PUNCT
easat-4745	113	16	they	they	PRON
easat-4745	113	17	are	be	AUX
easat-4745	113	18	more	more	ADV
easat-4745	113	19	likely	likely	ADJ
easat-4745	113	20	to	to	PART
easat-4745	113	21	incorporate	incorporate	VERB
easat-4745	113	22	privacy	privacy	NOUN
easat-4745	113	23	considerations	consideration	NOUN
easat-4745	113	24	into	into	ADP
easat-4745	113	25	their	their	PRON
easat-4745	113	26	purchasing	purchase	VERB
easat-4745	113	27	decisions	decision	NOUN
easat-4745	113	28	[	[	X
easat-4745	113	29	25	25	NUM
easat-4745	113	30	]	]	PUNCT
easat-4745	113	31	.	.	PUNCT
easat-4745	114	1	this	this	PRON
easat-4745	114	2	highlights	highlight	VERB
easat-4745	114	3	the	the	DET
easat-4745	114	4	importance	importance	NOUN
easat-4745	114	5	of	of	ADP
easat-4745	114	6	providing	provide	VERB
easat-4745	114	7	consumers	consumer	NOUN
easat-4745	114	8	with	with	ADP
easat-4745	114	9	control	control	NOUN
easat-4745	114	10	over	over	ADP
easat-4745	114	11	their	their	PRON
easat-4745	114	12	data	datum	NOUN
easat-4745	114	13	and	and	CCONJ
easat-4745	114	14	clear	clear	ADJ
easat-4745	114	15	communication	communication	NOUN
easat-4745	114	16	about	about	ADP
easat-4745	114	17	how	how	SCONJ
easat-4745	114	18	their	their	PRON
easat-4745	114	19	information	information	NOUN
easat-4745	114	20	will	will	AUX
easat-4745	114	21	be	be	AUX
easat-4745	114	22	used	use	VERB
easat-4745	114	23	,	,	PUNCT
easat-4745	114	24	which	which	PRON
easat-4745	114	25	can	can	AUX
easat-4745	114	26	mitigate	mitigate	VERB
easat-4745	114	27	privacy	privacy	NOUN
easat-4745	114	28	concerns	concern	NOUN
easat-4745	114	29	and	and	CCONJ
easat-4745	114	30	enhance	enhance	VERB
easat-4745	114	31	trust	trust	NOUN
easat-4745	114	32	in	in	ADP
easat-4745	114	33	the	the	DET
easat-4745	114	34	advertising	advertising	NOUN
easat-4745	114	35	process	process	NOUN
easat-4745	114	36	[	[	X
easat-4745	114	37	26	26	NUM
easat-4745	114	38	,	,	PUNCT
easat-4745	114	39	27	27	NUM
easat-4745	114	40	]	]	PUNCT
easat-4745	114	41	.	.	PUNCT
easat-4745	115	1	figure	figure	NOUN
easat-4745	115	2	3	3	NUM
easat-4745	115	3	.	.	PUNCT
easat-4745	116	1	the	the	DET
easat-4745	116	2	privacy	privacy	NOUN
easat-4745	116	3	calculus	calculus	PROPN
easat-4745	116	4	theory	theory	NOUN
easat-4745	116	5	model	model	PROPN
easat-4745	116	6	.	.	PUNCT
easat-4745	117	1	source	source	NOUN
easat-4745	117	2	:	:	PUNCT
easat-4745	117	3	culnan	culnan	PROPN
easat-4745	117	4	and	and	CCONJ
easat-4745	117	5	armstrong	armstrong	PROPN
easat-4745	118	1	[	[	X
easat-4745	118	2	28	28	NUM
easat-4745	118	3	]	]	PUNCT
easat-4745	118	4	.	.	PUNCT
easat-4745	119	1	2.4	2.4	NUM
easat-4745	119	2	.	.	PUNCT
easat-4745	120	1	the	the	DET
easat-4745	120	2	relationship	relationship	NOUN
easat-4745	120	3	between	between	ADP
easat-4745	120	4	perceived	perceive	VERB
easat-4745	120	5	personalization	personalization	NOUN
easat-4745	120	6	and	and	CCONJ
easat-4745	120	7	attitudes	attitude	NOUN
easat-4745	120	8	toward	toward	ADP
easat-4745	120	9	personalized	personalized	ADJ
easat-4745	120	10	advertising	advertising	NOUN
easat-4745	120	11	based	base	VERB
easat-4745	120	12	on	on	ADP
easat-4745	120	13	the	the	DET
easat-4745	120	14	scrutiny	scrutiny	NOUN
easat-4745	120	15	model	model	NOUN
easat-4745	120	16	theory	theory	NOUN
easat-4745	120	17	[	[	X
easat-4745	120	18	29	29	NUM
easat-4745	120	19	]	]	PUNCT
easat-4745	120	20	,	,	PUNCT
easat-4745	120	21	two	two	NUM
easat-4745	120	22	information	information	NOUN
easat-4745	120	23	processing	processing	NOUN
easat-4745	120	24	routes	route	NOUN
easat-4745	120	25	include	include	VERB
easat-4745	120	26	the	the	DET
easat-4745	120	27	central	central	ADJ
easat-4745	120	28	route	route	NOUN
easat-4745	120	29	,	,	PUNCT
easat-4745	120	30	which	which	PRON
easat-4745	120	31	involves	involve	VERB
easat-4745	120	32	careful	careful	ADJ
easat-4745	120	33	and	and	CCONJ
easat-4745	120	34	thorough	thorough	ADJ
easat-4745	120	35	consideration	consideration	NOUN
easat-4745	120	36	of	of	ADP
easat-4745	120	37	advertising	advertising	NOUN
easat-4745	120	38	content	content	NOUN
easat-4745	120	39	,	,	PUNCT
easat-4745	120	40	and	and	CCONJ
easat-4745	120	41	the	the	DET
easat-4745	120	42	external	external	ADJ
easat-4745	120	43	route	route	NOUN
easat-4745	120	44	,	,	PUNCT
easat-4745	120	45	based	base	VERB
easat-4745	120	46	on	on	ADP
easat-4745	120	47	superficial	superficial	ADJ
easat-4745	120	48	signals	signal	NOUN
easat-4745	120	49	at	at	ADP
easat-4745	120	50	the	the	DET
easat-4745	120	51	surface	surface	NOUN
easat-4745	120	52	level	level	NOUN
easat-4745	120	53	.	.	PUNCT
easat-4745	121	1	the	the	DET
easat-4745	121	2	topic	topic	NOUN
easat-4745	121	3	considers	consider	VERB
easat-4745	121	4	the	the	DET
easat-4745	121	5	elm	elm	NOUN
easat-4745	121	6	model	model	NOUN
easat-4745	121	7	as	as	ADP
easat-4745	121	8	a	a	DET
easat-4745	121	9	tool	tool	NOUN
easat-4745	121	10	to	to	PART
easat-4745	121	11	explain	explain	VERB
easat-4745	121	12	how	how	SCONJ
easat-4745	121	13	consumers	consumer	NOUN
easat-4745	121	14	process	process	VERB
easat-4745	121	15	personalized	personalized	ADJ
easat-4745	121	16	advertising	advertising	NOUN
easat-4745	121	17	on	on	ADP
easat-4745	121	18	social	social	ADJ
easat-4745	121	19	networks	network	NOUN
easat-4745	121	20	influenced	influence	VERB
easat-4745	121	21	by	by	ADP
easat-4745	121	22	ai	ai	NOUN
easat-4745	121	23	.	.	PUNCT
easat-4745	121	24	in	in	ADP
easat-4745	121	25	personalized	personalized	ADJ
easat-4745	121	26	advertising	advertising	NOUN
easat-4745	121	27	,	,	PUNCT
easat-4745	121	28	perceived	perceive	VERB
easat-4745	121	29	personalization	personalization	NOUN
easat-4745	121	30	can	can	AUX
easat-4745	121	31	lead	lead	VERB
easat-4745	121	32	to	to	ADP
easat-4745	121	33	customers	customer	NOUN
easat-4745	121	34	processing	process	VERB
easat-4745	121	35	the	the	DET
easat-4745	121	36	central	central	ADJ
easat-4745	121	37	route	route	NOUN
easat-4745	121	38	[	[	X
easat-4745	121	39	30	30	NUM
easat-4745	121	40	]	]	PUNCT
easat-4745	121	41	.	.	PUNCT
easat-4745	122	1	according	accord	VERB
easat-4745	122	2	to	to	ADP
easat-4745	122	3	cacioppo	cacioppo	NOUN
easat-4745	122	4	,	,	PUNCT
easat-4745	122	5	et	et	PROPN
easat-4745	122	6	al	al	PROPN
easat-4745	122	7	.	.	PUNCT
easat-4745	123	1	[	[	X
easat-4745	123	2	15	15	NUM
easat-4745	123	3	]	]	PUNCT
easat-4745	123	4	,	,	PUNCT
easat-4745	123	5	scrutiny	scrutiny	NOUN
easat-4745	123	6	is	be	AUX
easat-4745	123	7	defined	define	VERB
easat-4745	123	8	as	as	ADP
easat-4745	123	9	the	the	DET
easat-4745	123	10	degree	degree	NOUN
easat-4745	123	11	to	to	PART
easat-4745	123	12	which	which	PRON
easat-4745	123	13	an	an	DET
easat-4745	123	14	individual	individual	NOUN
easat-4745	123	15	thinks	think	VERB
easat-4745	123	16	carefully	carefully	ADV
easat-4745	123	17	about	about	ADP
easat-4745	123	18	an	an	DET
easat-4745	123	19	argument	argument	NOUN
easat-4745	123	20	.	.	PUNCT
easat-4745	124	1	the	the	DET
easat-4745	124	2	depth	depth	NOUN
easat-4745	124	3	and	and	CCONJ
easat-4745	124	4	relevance	relevance	NOUN
easat-4745	124	5	of	of	ADP
easat-4745	124	6	personalized	personalized	ADJ
easat-4745	124	7	content	content	NOUN
easat-4745	124	8	can	can	AUX
easat-4745	124	9	drive	drive	VERB
easat-4745	124	10	more	more	ADV
easat-4745	124	11	positive	positive	ADJ
easat-4745	124	12	and	and	CCONJ
easat-4745	124	13	lasting	lasting	ADJ
easat-4745	124	14	attitudes	attitude	NOUN
easat-4745	124	15	toward	toward	ADP
easat-4745	124	16	personalized	personalized	ADJ
easat-4745	124	17	advertising	advertising	NOUN
easat-4745	124	18	,	,	PUNCT
easat-4745	124	19	increasing	increase	VERB
easat-4745	124	20	customer	customer	NOUN
easat-4745	124	21	purchase	purchase	NOUN
easat-4745	124	22	intent	intent	NOUN
easat-4745	124	23	.	.	PUNCT
easat-4745	125	1	therefore	therefore	ADV
easat-4745	125	2	,	,	PUNCT
easat-4745	125	3	the	the	DET
easat-4745	125	4	following	follow	VERB
easat-4745	125	5	hypothesis	hypothesis	NOUN
easat-4745	125	6	is	be	AUX
easat-4745	125	7	proposed	propose	VERB
easat-4745	125	8	:	:	PUNCT
easat-4745	125	9	h1	h1	NOUN
easat-4745	125	10	:	:	PUNCT
easat-4745	125	11	perceived	perceive	VERB
easat-4745	125	12	personalization	personalization	NOUN
easat-4745	125	13	positively	positively	ADV
easat-4745	125	14	impacts	impact	VERB
easat-4745	125	15	attitudes	attitude	NOUN
easat-4745	125	16	toward	toward	ADP
easat-4745	125	17	personalized	personalized	ADJ
easat-4745	125	18	advertising	advertising	NOUN
easat-4745	125	19	.	.	PUNCT
easat-4745	126	1	2.5	2.5	NUM
easat-4745	126	2	.	.	PUNCT
easat-4745	127	1	the	the	DET
easat-4745	127	2	relationship	relationship	NOUN
easat-4745	127	3	between	between	ADP
easat-4745	127	4	the	the	DET
easat-4745	127	5	privacy	privacy	NOUN
easat-4745	127	6	concerns	concern	NOUN
easat-4745	127	7	and	and	CCONJ
easat-4745	127	8	attitudes	attitude	NOUN
easat-4745	127	9	toward	toward	ADP
easat-4745	127	10	personalized	personalized	ADJ
easat-4745	127	11	advertising	advertising	NOUN
easat-4745	127	12	privacy	privacy	NOUN
easat-4745	127	13	concerns	concern	NOUN
easat-4745	127	14	may	may	AUX
easat-4745	127	15	trigger	trigger	VERB
easat-4745	127	16	the	the	DET
easat-4745	127	17	peripheral	peripheral	ADJ
easat-4745	127	18	processing	processing	NOUN
easat-4745	127	19	route	route	NOUN
easat-4745	127	20	because	because	SCONJ
easat-4745	127	21	it	it	PRON
easat-4745	127	22	focuses	focus	VERB
easat-4745	127	23	on	on	ADP
easat-4745	127	24	the	the	DET
easat-4745	127	25	credibility	credibility	NOUN
easat-4745	127	26	of	of	ADP
easat-4745	127	27	the	the	DET
easat-4745	127	28	information	information	NOUN
easat-4745	127	29	source	source	NOUN
easat-4745	127	30	rather	rather	ADV
easat-4745	127	31	than	than	ADP
easat-4745	127	32	the	the	DET
easat-4745	127	33	content	content	NOUN
easat-4745	127	34	.	.	PUNCT
easat-4745	128	1	this	this	DET
easat-4745	128	2	aspect	aspect	NOUN
easat-4745	128	3	is	be	AUX
easat-4745	128	4	consistent	consistent	ADJ
easat-4745	128	5	with	with	ADP
easat-4745	128	6	the	the	DET
easat-4745	128	7	elm	elm	NOUN
easat-4745	128	8	view	view	VERB
easat-4745	128	9	that	that	SCONJ
easat-4745	128	10	peripheral	peripheral	ADJ
easat-4745	128	11	cues	cue	NOUN
easat-4745	128	12	(	(	PUNCT
easat-4745	128	13	such	such	ADJ
easat-4745	128	14	as	as	ADP
easat-4745	128	15	trust	trust	NOUN
easat-4745	128	16	and	and	CCONJ
easat-4745	128	17	credibility	credibility	NOUN
easat-4745	128	18	)	)	PUNCT
easat-4745	128	19	can	can	AUX
easat-4745	128	20	influence	influence	VERB
easat-4745	128	21	attitudes	attitude	NOUN
easat-4745	128	22	.	.	PUNCT
easat-4745	129	1	the	the	PRON
easat-4745	129	2	greater	great	ADJ
easat-4745	129	3	the	the	DET
easat-4745	129	4	privacy	privacy	NOUN
easat-4745	129	5	concern	concern	NOUN
easat-4745	129	6	,	,	PUNCT
easat-4745	129	7	the	the	PRON
easat-4745	129	8	more	more	ADV
easat-4745	129	9	negatively	negatively	ADV
easat-4745	129	10	customers	customer	NOUN
easat-4745	129	11	tend	tend	VERB
easat-4745	129	12	to	to	PART
easat-4745	129	13	react	react	VERB
easat-4745	129	14	to	to	ADP
easat-4745	129	15	personalized	personalized	ADJ
easat-4745	129	16	advertising	advertising	NOUN
easat-4745	129	17	[	[	X
easat-4745	129	18	31	31	NUM
easat-4745	129	19	,	,	PUNCT
easat-4745	129	20	32	32	NUM
easat-4745	129	21	]	]	PUNCT
easat-4745	129	22	.	.	PUNCT
easat-4745	130	1	therefore	therefore	ADV
easat-4745	130	2	,	,	PUNCT
easat-4745	130	3	the	the	DET
easat-4745	130	4	following	follow	VERB
easat-4745	130	5	hypothesis	hypothesis	NOUN
easat-4745	130	6	is	be	AUX
easat-4745	130	7	proposed	propose	VERB
easat-4745	130	8	:	:	PUNCT
easat-4745	130	9	h2	h2	NOUN
easat-4745	130	10	:	:	PUNCT
easat-4745	130	11	privacy	privacy	NOUN
easat-4745	130	12	concerns	concern	NOUN
easat-4745	130	13	negatively	negatively	ADV
easat-4745	130	14	impact	impact	VERB
easat-4745	130	15	attitudes	attitude	NOUN
easat-4745	130	16	toward	toward	ADP
easat-4745	130	17	personalized	personalized	ADJ
easat-4745	130	18	advertising	advertising	NOUN
easat-4745	130	19	.	.	PUNCT
easat-4745	131	1	1233	1233	NUM
easat-4745	131	2	edelweiss	edelweiss	PROPN
easat-4745	131	3	applied	apply	VERB
easat-4745	131	4	science	science	NOUN
easat-4745	131	5	and	and	CCONJ
easat-4745	131	6	technology	technology	NOUN
easat-4745	131	7	issn	issn	PROPN
easat-4745	131	8	:	:	PUNCT
easat-4745	131	9	2576	2576	NUM
easat-4745	131	10	-	-	SYM
easat-4745	131	11	8484	8484	NUM
easat-4745	131	12	vol	vol	NOUN
easat-4745	131	13	.	.	PROPN
easat-4745	132	1	9	9	NUM
easat-4745	132	2	,	,	PUNCT
easat-4745	132	3	no	no	INTJ
easat-4745	132	4	.	.	NOUN
easat-4745	132	5	2	2	NUM
easat-4745	132	6	:	:	PUNCT
easat-4745	132	7	1228	1228	NUM
easat-4745	132	8	-	-	SYM
easat-4745	132	9	1244	1244	NUM
easat-4745	132	10	,	,	PUNCT
easat-4745	132	11	2025	2025	NUM
easat-4745	132	12	doi	doi	NOUN
easat-4745	132	13	:	:	PUNCT
easat-4745	132	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	132	15	©	©	PROPN
easat-4745	132	16	2025	2025	NUM
easat-4745	132	17	by	by	ADP
easat-4745	132	18	the	the	DET
easat-4745	132	19	authors	author	NOUN
easat-4745	132	20	;	;	PUNCT
easat-4745	132	21	licensee	licensee	PROPN
easat-4745	132	22	learning	learning	NOUN
easat-4745	132	23	gate	gate	VERB
easat-4745	132	24	2.6	2.6	NUM
easat-4745	132	25	.	.	PUNCT
easat-4745	133	1	the	the	DET
easat-4745	133	2	relationship	relationship	NOUN
easat-4745	133	3	between	between	ADP
easat-4745	133	4	the	the	DET
easat-4745	133	5	attitude	attitude	NOUN
easat-4745	133	6	advertising	advertising	NOUN
easat-4745	133	7	and	and	CCONJ
easat-4745	133	8	purchase	purchase	NOUN
easat-4745	133	9	decision	decision	NOUN
easat-4745	133	10	the	the	DET
easat-4745	133	11	relationship	relationship	NOUN
easat-4745	133	12	between	between	ADP
easat-4745	133	13	attitudes	attitude	NOUN
easat-4745	133	14	toward	toward	ADP
easat-4745	133	15	advertising	advertising	NOUN
easat-4745	133	16	on	on	ADP
easat-4745	133	17	social	social	ADJ
easat-4745	133	18	media	medium	NOUN
easat-4745	133	19	platforms	platform	NOUN
easat-4745	133	20	and	and	CCONJ
easat-4745	133	21	purchasing	purchasing	NOUN
easat-4745	133	22	decisions	decision	NOUN
easat-4745	133	23	is	be	AUX
easat-4745	133	24	a	a	DET
easat-4745	133	25	critical	critical	ADJ
easat-4745	133	26	area	area	NOUN
easat-4745	133	27	of	of	ADP
easat-4745	133	28	research	research	NOUN
easat-4745	133	29	,	,	PUNCT
easat-4745	133	30	particularly	particularly	ADV
easat-4745	133	31	as	as	SCONJ
easat-4745	133	32	digital	digital	ADJ
easat-4745	133	33	marketing	marketing	NOUN
easat-4745	133	34	continues	continue	VERB
easat-4745	133	35	to	to	PART
easat-4745	133	36	evolve	evolve	VERB
easat-4745	133	37	.	.	PUNCT
easat-4745	134	1	numerous	numerous	ADJ
easat-4745	134	2	studies	study	NOUN
easat-4745	134	3	have	have	AUX
easat-4745	134	4	explored	explore	VERB
easat-4745	134	5	how	how	SCONJ
easat-4745	134	6	consumer	consumer	NOUN
easat-4745	134	7	attitudes	attitude	NOUN
easat-4745	134	8	toward	toward	ADP
easat-4745	134	9	social	social	ADJ
easat-4745	134	10	media	medium	NOUN
easat-4745	134	11	advertising	advertising	NOUN
easat-4745	134	12	influence	influence	NOUN
easat-4745	134	13	their	their	PRON
easat-4745	134	14	purchase	purchase	NOUN
easat-4745	134	15	intentions	intention	NOUN
easat-4745	134	16	,	,	PUNCT
easat-4745	134	17	revealing	reveal	VERB
easat-4745	134	18	various	various	ADJ
easat-4745	134	19	factors	factor	NOUN
easat-4745	134	20	that	that	PRON
easat-4745	134	21	mediate	mediate	VERB
easat-4745	134	22	this	this	DET
easat-4745	134	23	relationship	relationship	NOUN
easat-4745	134	24	.	.	PUNCT
easat-4745	135	1	one	one	NUM
easat-4745	135	2	significant	significant	ADJ
easat-4745	135	3	study	study	NOUN
easat-4745	135	4	by	by	ADP
easat-4745	135	5	genç	genç	PROPN
easat-4745	135	6	and	and	CCONJ
easat-4745	135	7	turna	turna	ADJ
easat-4745	135	8	highlights	highlight	NOUN
easat-4745	135	9	the	the	DET
easat-4745	135	10	mediating	mediate	VERB
easat-4745	135	11	effect	effect	NOUN
easat-4745	135	12	of	of	ADP
easat-4745	135	13	attitudes	attitude	NOUN
easat-4745	135	14	toward	toward	ADP
easat-4745	135	15	online	online	ADJ
easat-4745	135	16	advertising	advertising	NOUN
easat-4745	135	17	in	in	ADP
easat-4745	135	18	the	the	DET
easat-4745	135	19	context	context	NOUN
easat-4745	135	20	of	of	ADP
easat-4745	135	21	social	social	ADJ
easat-4745	135	22	media	medium	NOUN
easat-4745	135	23	addiction	addiction	NOUN
easat-4745	135	24	and	and	CCONJ
easat-4745	135	25	online	online	ADJ
easat-4745	135	26	purchase	purchase	NOUN
easat-4745	135	27	intention	intention	NOUN
easat-4745	135	28	.	.	PUNCT
easat-4745	136	1	their	their	PRON
easat-4745	136	2	findings	finding	NOUN
easat-4745	136	3	suggest	suggest	VERB
easat-4745	136	4	that	that	SCONJ
easat-4745	136	5	positive	positive	ADJ
easat-4745	136	6	attitudes	attitude	NOUN
easat-4745	136	7	toward	toward	ADP
easat-4745	136	8	online	online	ADJ
easat-4745	136	9	advertisements	advertisement	NOUN
easat-4745	136	10	can	can	AUX
easat-4745	136	11	enhance	enhance	VERB
easat-4745	136	12	consumers	consumer	NOUN
easat-4745	136	13	'	'	PART
easat-4745	136	14	purchase	purchase	NOUN
easat-4745	136	15	intentions	intention	NOUN
easat-4745	136	16	,	,	PUNCT
easat-4745	136	17	particularly	particularly	ADV
easat-4745	136	18	among	among	ADP
easat-4745	136	19	those	those	PRON
easat-4745	136	20	with	with	ADP
easat-4745	136	21	higher	high	ADJ
easat-4745	136	22	levels	level	NOUN
easat-4745	136	23	of	of	ADP
easat-4745	136	24	social	social	ADJ
easat-4745	136	25	media	medium	NOUN
easat-4745	136	26	addiction	addiction	NOUN
easat-4745	136	27	[	[	X
easat-4745	136	28	33	33	NUM
easat-4745	136	29	]	]	PUNCT
easat-4745	136	30	.	.	PUNCT
easat-4745	137	1	this	this	PRON
easat-4745	137	2	underscores	underscore	VERB
easat-4745	137	3	the	the	DET
easat-4745	137	4	importance	importance	NOUN
easat-4745	137	5	of	of	ADP
easat-4745	137	6	crafting	craft	VERB
easat-4745	137	7	advertisements	advertisement	NOUN
easat-4745	137	8	that	that	PRON
easat-4745	137	9	resonate	resonate	VERB
easat-4745	137	10	positively	positively	ADV
easat-4745	137	11	with	with	ADP
easat-4745	137	12	users	user	NOUN
easat-4745	137	13	to	to	PART
easat-4745	137	14	drive	drive	VERB
easat-4745	137	15	purchasing	purchasing	NOUN
easat-4745	137	16	behavior	behavior	NOUN
easat-4745	137	17	.	.	PUNCT
easat-4745	138	1	celebrity	celebrity	NOUN
easat-4745	138	2	endorsements	endorsement	NOUN
easat-4745	138	3	also	also	ADV
easat-4745	138	4	play	play	VERB
easat-4745	138	5	a	a	DET
easat-4745	138	6	crucial	crucial	ADJ
easat-4745	138	7	role	role	NOUN
easat-4745	138	8	in	in	ADP
easat-4745	138	9	shaping	shape	VERB
easat-4745	138	10	consumer	consumer	NOUN
easat-4745	138	11	attitudes	attitude	NOUN
easat-4745	138	12	.	.	PUNCT
easat-4745	139	1	melati	melati	NOUN
easat-4745	139	2	et	et	PROPN
easat-4745	139	3	al	al	PROPN
easat-4745	139	4	.	.	PROPN
easat-4745	139	5	found	find	VERB
easat-4745	139	6	that	that	SCONJ
easat-4745	139	7	the	the	DET
easat-4745	139	8	congruence	congruence	NOUN
easat-4745	139	9	between	between	ADP
easat-4745	139	10	a	a	DET
easat-4745	139	11	celebrity	celebrity	NOUN
easat-4745	139	12	endorser	endorser	NOUN
easat-4745	139	13	and	and	CCONJ
easat-4745	139	14	the	the	DET
easat-4745	139	15	product	product	NOUN
easat-4745	139	16	being	be	AUX
easat-4745	139	17	advertised	advertise	VERB
easat-4745	139	18	significantly	significantly	ADV
easat-4745	139	19	influences	influence	VERB
easat-4745	139	20	consumer	consumer	NOUN
easat-4745	139	21	attitudes	attitude	NOUN
easat-4745	139	22	and	and	CCONJ
easat-4745	139	23	,	,	PUNCT
easat-4745	139	24	consequently	consequently	ADV
easat-4745	139	25	,	,	PUNCT
easat-4745	139	26	their	their	PRON
easat-4745	139	27	purchase	purchase	NOUN
easat-4745	139	28	intentions	intention	NOUN
easat-4745	139	29	.	.	PUNCT
easat-4745	140	1	the	the	DET
easat-4745	140	2	familiarity	familiarity	NOUN
easat-4745	140	3	and	and	CCONJ
easat-4745	140	4	credibility	credibility	NOUN
easat-4745	140	5	of	of	ADP
easat-4745	140	6	the	the	DET
easat-4745	140	7	celebrity	celebrity	NOUN
easat-4745	140	8	can	can	AUX
easat-4745	140	9	enhance	enhance	VERB
easat-4745	140	10	the	the	DET
easat-4745	140	11	effectiveness	effectiveness	NOUN
easat-4745	140	12	of	of	ADP
easat-4745	140	13	the	the	DET
easat-4745	140	14	advertisement	advertisement	NOUN
easat-4745	140	15	,	,	PUNCT
easat-4745	140	16	leading	lead	VERB
easat-4745	140	17	to	to	ADP
easat-4745	140	18	more	more	ADV
easat-4745	140	19	favorable	favorable	ADJ
easat-4745	140	20	consumer	consumer	NOUN
easat-4745	140	21	responses	response	NOUN
easat-4745	140	22	[	[	X
easat-4745	140	23	34	34	NUM
easat-4745	140	24	]	]	PUNCT
easat-4745	140	25	.	.	PUNCT
easat-4745	141	1	this	this	PRON
easat-4745	141	2	aligns	align	VERB
easat-4745	141	3	with	with	ADP
easat-4745	141	4	the	the	DET
easat-4745	141	5	notion	notion	NOUN
easat-4745	141	6	that	that	SCONJ
easat-4745	141	7	consumers	consumer	NOUN
easat-4745	141	8	are	be	AUX
easat-4745	141	9	more	more	ADV
easat-4745	141	10	likely	likely	ADJ
easat-4745	141	11	to	to	PART
easat-4745	141	12	engage	engage	VERB
easat-4745	141	13	with	with	ADP
easat-4745	141	14	advertisements	advertisement	NOUN
easat-4745	141	15	that	that	PRON
easat-4745	141	16	feature	feature	VERB
easat-4745	141	17	relatable	relatable	ADJ
easat-4745	141	18	and	and	CCONJ
easat-4745	141	19	trustworthy	trustworthy	ADJ
easat-4745	141	20	figures	figure	NOUN
easat-4745	141	21	.	.	PUNCT
easat-4745	142	1	furthermore	furthermore	ADV
easat-4745	142	2	,	,	PUNCT
easat-4745	142	3	yang	yang	PROPN
easat-4745	142	4	et	et	PROPN
easat-4745	142	5	al	al	PROPN
easat-4745	142	6	.	.	PROPN
easat-4745	142	7	explored	explore	VERB
easat-4745	142	8	consumer	consumer	NOUN
easat-4745	142	9	attitudes	attitude	NOUN
easat-4745	142	10	toward	toward	ADP
easat-4745	142	11	online	online	ADJ
easat-4745	142	12	video	video	NOUN
easat-4745	142	13	advertisements	advertisement	NOUN
easat-4745	142	14	on	on	ADP
easat-4745	142	15	platforms	platform	NOUN
easat-4745	142	16	like	like	ADP
easat-4745	142	17	youtube	youtube	NOUN
easat-4745	142	18	,	,	PUNCT
easat-4745	142	19	demonstrating	demonstrate	VERB
easat-4745	142	20	that	that	PRON
easat-4745	142	21	factors	factor	VERB
easat-4745	142	22	such	such	ADJ
easat-4745	142	23	as	as	ADP
easat-4745	142	24	creativity	creativity	NOUN
easat-4745	142	25	and	and	CCONJ
easat-4745	142	26	emotional	emotional	ADJ
easat-4745	142	27	appeal	appeal	NOUN
easat-4745	142	28	significantly	significantly	ADV
easat-4745	142	29	impact	impact	VERB
easat-4745	142	30	shopping	shopping	NOUN
easat-4745	142	31	intentions	intention	NOUN
easat-4745	142	32	and	and	CCONJ
easat-4745	142	33	purchase	purchase	NOUN
easat-4745	142	34	behavior	behavior	NOUN
easat-4745	142	35	.	.	PUNCT
easat-4745	143	1	their	their	PRON
easat-4745	143	2	research	research	NOUN
easat-4745	143	3	indicates	indicate	VERB
easat-4745	143	4	that	that	SCONJ
easat-4745	143	5	engaging	engage	VERB
easat-4745	143	6	video	video	NOUN
easat-4745	143	7	content	content	NOUN
easat-4745	143	8	can	can	AUX
easat-4745	143	9	lead	lead	VERB
easat-4745	143	10	to	to	ADP
easat-4745	143	11	more	more	ADV
easat-4745	143	12	favorable	favorable	ADJ
easat-4745	143	13	attitudes	attitude	NOUN
easat-4745	143	14	toward	toward	ADP
easat-4745	143	15	advertisements	advertisement	NOUN
easat-4745	143	16	,	,	PUNCT
easat-4745	143	17	ultimately	ultimately	ADV
easat-4745	143	18	influencing	influence	VERB
easat-4745	143	19	purchasing	purchasing	NOUN
easat-4745	143	20	decisions	decision	NOUN
easat-4745	143	21	[	[	X
easat-4745	143	22	35	35	NUM
easat-4745	143	23	]	]	PUNCT
easat-4745	143	24	.	.	PUNCT
easat-4745	144	1	this	this	PRON
easat-4745	144	2	highlights	highlight	VERB
easat-4745	144	3	the	the	DET
easat-4745	144	4	necessity	necessity	NOUN
easat-4745	144	5	for	for	SCONJ
easat-4745	144	6	marketers	marketer	NOUN
easat-4745	144	7	to	to	PART
easat-4745	144	8	focus	focus	VERB
easat-4745	144	9	on	on	ADP
easat-4745	144	10	the	the	DET
easat-4745	144	11	quality	quality	NOUN
easat-4745	144	12	and	and	CCONJ
easat-4745	144	13	creativity	creativity	NOUN
easat-4745	144	14	of	of	ADP
easat-4745	144	15	their	their	PRON
easat-4745	144	16	advertising	advertising	NOUN
easat-4745	144	17	content	content	NOUN
easat-4745	144	18	to	to	PART
easat-4745	144	19	capture	capture	VERB
easat-4745	144	20	consumer	consumer	NOUN
easat-4745	144	21	interest	interest	NOUN
easat-4745	144	22	effectively	effectively	ADV
easat-4745	144	23	.	.	PUNCT
easat-4745	145	1	therefore	therefore	ADV
easat-4745	145	2	,	,	PUNCT
easat-4745	145	3	the	the	DET
easat-4745	145	4	following	follow	VERB
easat-4745	145	5	hypothesis	hypothesis	NOUN
easat-4745	145	6	is	be	AUX
easat-4745	145	7	proposed	propose	VERB
easat-4745	145	8	:	:	PUNCT
easat-4745	145	9	h3	h3	NOUN
easat-4745	145	10	:	:	PUNCT
easat-4745	145	11	attitude	attitude	NOUN
easat-4745	145	12	advertising	advertising	NOUN
easat-4745	145	13	positively	positively	ADV
easat-4745	145	14	impact	impact	NOUN
easat-4745	145	15	purchase	purchase	NOUN
easat-4745	145	16	decision	decision	NOUN
easat-4745	145	17	.	.	PUNCT
easat-4745	146	1	2.7	2.7	NUM
easat-4745	146	2	.	.	PUNCT
easat-4745	147	1	the	the	DET
easat-4745	147	2	moderating	moderate	VERB
easat-4745	147	3	role	role	NOUN
easat-4745	147	4	of	of	ADP
easat-4745	147	5	xai	xai	PROPN
easat-4745	147	6	quality	quality	NOUN
easat-4745	147	7	perception	perception	NOUN
easat-4745	147	8	on	on	ADP
easat-4745	147	9	the	the	DET
easat-4745	147	10	relationship	relationship	NOUN
easat-4745	147	11	between	between	ADP
easat-4745	147	12	perceived	perceive	VERB
easat-4745	147	13	personalization	personalization	NOUN
easat-4745	147	14	and	and	CCONJ
easat-4745	147	15	attitudes	attitude	NOUN
easat-4745	147	16	toward	toward	ADP
easat-4745	147	17	advertising	advertising	NOUN
easat-4745	147	18	investigating	investigate	VERB
easat-4745	147	19	how	how	SCONJ
easat-4745	147	20	xai	xai	PROPN
easat-4745	147	21	affects	affect	VERB
easat-4745	147	22	consumers	consumer	NOUN
easat-4745	147	23	’	’	PART
easat-4745	147	24	perceptions	perception	NOUN
easat-4745	147	25	of	of	ADP
easat-4745	147	26	personalization	personalization	NOUN
easat-4745	147	27	and	and	CCONJ
easat-4745	147	28	their	their	PRON
easat-4745	147	29	subsequent	subsequent	ADJ
easat-4745	147	30	attitudes	attitude	NOUN
easat-4745	147	31	toward	toward	ADP
easat-4745	147	32	advertising	advertising	NOUN
easat-4745	147	33	is	be	AUX
easat-4745	147	34	confirmed	confirm	VERB
easat-4745	147	35	by	by	ADP
easat-4745	147	36	tsai	tsai	PROPN
easat-4745	147	37	,	,	PUNCT
easat-4745	147	38	et	et	PROPN
easat-4745	147	39	al	al	PROPN
easat-4745	147	40	.	.	PUNCT
easat-4745	148	1	[	[	X
easat-4745	148	2	20	20	NUM
easat-4745	148	3	]	]	PUNCT
easat-4745	148	4	in	in	ADP
easat-4745	148	5	their	their	PRON
easat-4745	148	6	study	study	NOUN
easat-4745	148	7	.	.	PUNCT
easat-4745	149	1	the	the	DET
easat-4745	149	2	authors	author	NOUN
easat-4745	149	3	found	find	VERB
easat-4745	149	4	that	that	SCONJ
easat-4745	149	5	when	when	SCONJ
easat-4745	149	6	consumers	consumer	NOUN
easat-4745	149	7	were	be	AUX
easat-4745	149	8	presented	present	VERB
easat-4745	149	9	with	with	ADP
easat-4745	149	10	explanations	explanation	NOUN
easat-4745	149	11	of	of	ADP
easat-4745	149	12	how	how	SCONJ
easat-4745	149	13	ai	ai	AUX
easat-4745	149	14	systems	system	NOUN
easat-4745	149	15	generated	generate	VERB
easat-4745	149	16	personalized	personalized	ADJ
easat-4745	149	17	recommendations	recommendation	NOUN
easat-4745	149	18	,	,	PUNCT
easat-4745	149	19	they	they	PRON
easat-4745	149	20	developed	develop	VERB
easat-4745	149	21	higher	high	ADJ
easat-4745	149	22	trust	trust	NOUN
easat-4745	149	23	in	in	ADP
easat-4745	149	24	the	the	DET
easat-4745	149	25	ai	ai	NOUN
easat-4745	149	26	.	.	PUNCT
easat-4745	150	1	as	as	ADP
easat-4745	150	2	a	a	DET
easat-4745	150	3	result	result	NOUN
easat-4745	150	4	,	,	PUNCT
easat-4745	150	5	their	their	PRON
easat-4745	150	6	perception	perception	NOUN
easat-4745	150	7	of	of	ADP
easat-4745	150	8	the	the	DET
easat-4745	150	9	personalization	personalization	NOUN
easat-4745	150	10	was	be	AUX
easat-4745	150	11	enhanced	enhance	VERB
easat-4745	150	12	,	,	PUNCT
easat-4745	150	13	leading	lead	VERB
easat-4745	150	14	to	to	ADP
easat-4745	150	15	a	a	DET
easat-4745	150	16	more	more	ADV
easat-4745	150	17	positive	positive	ADJ
easat-4745	150	18	attitude	attitude	NOUN
easat-4745	150	19	toward	toward	ADP
easat-4745	150	20	the	the	DET
easat-4745	150	21	advertising	advertising	NOUN
easat-4745	150	22	.	.	PUNCT
easat-4745	151	1	the	the	DET
easat-4745	151	2	authors	author	NOUN
easat-4745	151	3	emphasized	emphasize	VERB
easat-4745	151	4	the	the	DET
easat-4745	151	5	importance	importance	NOUN
easat-4745	151	6	of	of	ADP
easat-4745	151	7	transparency	transparency	NOUN
easat-4745	151	8	in	in	ADP
easat-4745	151	9	ai	ai	ADJ
easat-4745	151	10	-	-	PUNCT
easat-4745	151	11	driven	drive	VERB
easat-4745	151	12	personalization	personalization	NOUN
easat-4745	151	13	to	to	PART
easat-4745	151	14	improve	improve	VERB
easat-4745	151	15	consumer	consumer	NOUN
easat-4745	151	16	satisfaction	satisfaction	NOUN
easat-4745	151	17	and	and	CCONJ
easat-4745	151	18	engagement	engagement	NOUN
easat-4745	151	19	with	with	ADP
easat-4745	151	20	advertising	advertising	NOUN
easat-4745	151	21	content	content	NOUN
easat-4745	151	22	.	.	PUNCT
easat-4745	152	1	xai	xai	PROPN
easat-4745	152	2	quality	quality	PROPN
easat-4745	152	3	significantly	significantly	ADV
easat-4745	152	4	improved	improve	VERB
easat-4745	152	5	users	user	NOUN
easat-4745	152	6	'	'	PART
easat-4745	152	7	trust	trust	NOUN
easat-4745	152	8	in	in	ADP
easat-4745	152	9	the	the	DET
easat-4745	152	10	advertising	advertising	NOUN
easat-4745	152	11	system	system	NOUN
easat-4745	152	12	,	,	PUNCT
easat-4745	152	13	which	which	PRON
easat-4745	152	14	in	in	ADP
easat-4745	152	15	turn	turn	NOUN
easat-4745	152	16	strengthened	strengthen	VERB
easat-4745	152	17	the	the	DET
easat-4745	152	18	relationship	relationship	NOUN
easat-4745	152	19	between	between	ADP
easat-4745	152	20	perceived	perceive	VERB
easat-4745	152	21	personalization	personalization	NOUN
easat-4745	152	22	and	and	CCONJ
easat-4745	152	23	consumer	consumer	NOUN
easat-4745	152	24	attitudes	attitude	NOUN
easat-4745	152	25	toward	toward	ADP
easat-4745	152	26	advertising	advertising	NOUN
easat-4745	152	27	.	.	PUNCT
easat-4745	153	1	evans	evans	PROPN
easat-4745	153	2	et	et	PROPN
easat-4745	153	3	al	al	PROPN
easat-4745	153	4	.	.	PROPN
easat-4745	153	5	,	,	PUNCT
easat-4745	153	6	explored	explore	VERB
easat-4745	153	7	how	how	SCONJ
easat-4745	153	8	explanations	explanation	NOUN
easat-4745	153	9	enhanced	enhance	VERB
easat-4745	153	10	consumers	consumer	NOUN
easat-4745	153	11	'	'	PART
easat-4745	153	12	perception	perception	NOUN
easat-4745	153	13	of	of	ADP
easat-4745	153	14	relevance	relevance	NOUN
easat-4745	153	15	,	,	PUNCT
easat-4745	153	16	further	far	ADV
easat-4745	153	17	improving	improve	VERB
easat-4745	153	18	consumers	consumer	NOUN
easat-4745	153	19	'	'	PART
easat-4745	153	20	ad	ad	NOUN
easat-4745	153	21	experience	experience	NOUN
easat-4745	153	22	[	[	X
easat-4745	153	23	36	36	NUM
easat-4745	153	24	]	]	PUNCT
easat-4745	153	25	.	.	PUNCT
easat-4745	154	1	exploring	explore	VERB
easat-4745	154	2	the	the	DET
easat-4745	154	3	role	role	NOUN
easat-4745	154	4	of	of	ADP
easat-4745	154	5	xai	xai	PROPN
easat-4745	154	6	based	base	VERB
easat-4745	154	7	advertising	advertising	NOUN
easat-4745	154	8	on	on	ADP
easat-4745	154	9	consumer	consumer	NOUN
easat-4745	154	10	engagement	engagement	NOUN
easat-4745	154	11	.	.	PUNCT
easat-4745	155	1	the	the	DET
easat-4745	155	2	authors	author	NOUN
easat-4745	155	3	hypothesized	hypothesize	VERB
easat-4745	155	4	that	that	SCONJ
easat-4745	155	5	high	high	ADJ
easat-4745	155	6	quality	quality	NOUN
easat-4745	155	7	xai	xai	PROPN
easat-4745	155	8	would	would	AUX
easat-4745	155	9	enhance	enhance	VERB
easat-4745	155	10	the	the	DET
easat-4745	155	11	perceived	perceive	VERB
easat-4745	155	12	personalization	personalization	NOUN
easat-4745	155	13	of	of	ADP
easat-4745	155	14	advertising	advertising	NOUN
easat-4745	155	15	and	and	CCONJ
easat-4745	155	16	increase	increase	NOUN
easat-4745	155	17	engagement	engagement	NOUN
easat-4745	155	18	and	and	CCONJ
easat-4745	155	19	ad	ad	NOUN
easat-4745	155	20	effectiveness	effectiveness	NOUN
easat-4745	155	21	[	[	X
easat-4745	155	22	37	37	NUM
easat-4745	155	23	]	]	PUNCT
easat-4745	155	24	.	.	PUNCT
easat-4745	156	1	their	their	PRON
easat-4745	156	2	findings	finding	NOUN
easat-4745	156	3	supported	support	VERB
easat-4745	156	4	this	this	DET
easat-4745	156	5	hypothesis	hypothesis	NOUN
easat-4745	156	6	,	,	PUNCT
easat-4745	156	7	showing	show	VERB
easat-4745	156	8	that	that	SCONJ
easat-4745	156	9	consumers	consumer	NOUN
easat-4745	156	10	engaged	engage	VERB
easat-4745	156	11	more	more	ADV
easat-4745	156	12	with	with	ADP
easat-4745	156	13	personalized	personalized	ADJ
easat-4745	156	14	advertising	advertising	NOUN
easat-4745	156	15	when	when	SCONJ
easat-4745	156	16	they	they	PRON
easat-4745	156	17	understood	understand	VERB
easat-4745	156	18	how	how	SCONJ
easat-4745	156	19	the	the	DET
easat-4745	156	20	ai	ai	PROPN
easat-4745	156	21	systems	system	NOUN
easat-4745	156	22	arrived	arrive	VERB
easat-4745	156	23	at	at	ADP
easat-4745	156	24	their	their	PRON
easat-4745	156	25	recommendations	recommendation	NOUN
easat-4745	156	26	.	.	PUNCT
easat-4745	157	1	explainability	explainability	NOUN
easat-4745	157	2	provided	provide	VERB
easat-4745	157	3	clarity	clarity	NOUN
easat-4745	157	4	,	,	PUNCT
easat-4745	157	5	enhancing	enhance	VERB
easat-4745	157	6	the	the	DET
easat-4745	157	7	perceived	perceive	VERB
easat-4745	157	8	relevance	relevance	NOUN
easat-4745	157	9	and	and	CCONJ
easat-4745	157	10	boosting	boost	VERB
easat-4745	157	11	overall	overall	ADJ
easat-4745	157	12	attitudes	attitude	NOUN
easat-4745	157	13	toward	toward	ADP
easat-4745	157	14	the	the	DET
easat-4745	157	15	advertising	advertising	NOUN
easat-4745	157	16	.	.	PUNCT
easat-4745	158	1	consumers	consumer	NOUN
easat-4745	158	2	were	be	AUX
easat-4745	158	3	more	more	ADV
easat-4745	158	4	likely	likely	ADJ
easat-4745	158	5	to	to	PART
easat-4745	158	6	accept	accept	VERB
easat-4745	158	7	and	and	CCONJ
easat-4745	158	8	appreciate	appreciate	VERB
easat-4745	158	9	personalized	personalized	ADJ
easat-4745	158	10	advertising	advertising	NOUN
easat-4745	158	11	when	when	SCONJ
easat-4745	158	12	the	the	DET
easat-4745	158	13	ai	ai	PROPN
easat-4745	158	14	systems	system	NOUN
easat-4745	158	15	provided	provide	VERB
easat-4745	158	16	clear	clear	ADJ
easat-4745	158	17	,	,	PUNCT
easat-4745	158	18	understandable	understandable	ADJ
easat-4745	158	19	explanations	explanation	NOUN
easat-4745	158	20	for	for	ADP
easat-4745	158	21	generating	generate	VERB
easat-4745	158	22	customized	customize	VERB
easat-4745	158	23	content	content	NOUN
easat-4745	158	24	.	.	PUNCT
easat-4745	159	1	xai	xai	PROPN
easat-4745	159	2	quality	quality	PROPN
easat-4745	159	3	positively	positively	ADV
easat-4745	159	4	influenced	influence	VERB
easat-4745	159	5	perceived	perceive	VERB
easat-4745	159	6	personalization	personalization	NOUN
easat-4745	159	7	,	,	PUNCT
easat-4745	159	8	resulting	result	VERB
easat-4745	159	9	in	in	ADP
easat-4745	159	10	higher	high	ADJ
easat-4745	159	11	levels	level	NOUN
easat-4745	159	12	of	of	ADP
easat-4745	159	13	ad	ad	NOUN
easat-4745	159	14	acceptance	acceptance	NOUN
easat-4745	159	15	and	and	CCONJ
easat-4745	159	16	more	more	ADV
easat-4745	159	17	favorable	favorable	ADJ
easat-4745	159	18	attitudes	attitude	NOUN
easat-4745	159	19	toward	toward	ADP
easat-4745	159	20	advertising	advertising	NOUN
easat-4745	159	21	in	in	ADP
easat-4745	159	22	general	general	ADJ
easat-4745	159	23	[	[	X
easat-4745	159	24	38	38	NUM
easat-4745	159	25	]	]	PUNCT
easat-4745	159	26	.	.	PUNCT
easat-4745	160	1	therefore	therefore	ADV
easat-4745	160	2	,	,	PUNCT
easat-4745	160	3	the	the	DET
easat-4745	160	4	following	follow	VERB
easat-4745	160	5	hypothesis	hypothesis	NOUN
easat-4745	160	6	is	be	AUX
easat-4745	160	7	proposed	propose	VERB
easat-4745	160	8	:	:	PUNCT
easat-4745	160	9	h4	h4	NOUN
easat-4745	160	10	:	:	PUNCT
easat-4745	160	11	perceived	perceive	VERB
easat-4745	160	12	quality	quality	NOUN
easat-4745	160	13	of	of	ADP
easat-4745	160	14	xai	xai	PROPN
easat-4745	160	15	moderates	moderate	VERB
easat-4745	160	16	the	the	DET
easat-4745	160	17	relationship	relationship	NOUN
easat-4745	160	18	between	between	ADP
easat-4745	160	19	perceived	perceive	VERB
easat-4745	160	20	personalization	personalization	NOUN
easat-4745	160	21	and	and	CCONJ
easat-4745	160	22	attitudes	attitude	NOUN
easat-4745	160	23	toward	toward	ADP
easat-4745	160	24	personalized	personalized	ADJ
easat-4745	160	25	advertising	advertising	NOUN
easat-4745	160	26	.	.	PUNCT
easat-4745	161	1	1234	1234	NUM
easat-4745	161	2	edelweiss	edelweiss	PROPN
easat-4745	161	3	applied	apply	VERB
easat-4745	161	4	science	science	NOUN
easat-4745	161	5	and	and	CCONJ
easat-4745	161	6	technology	technology	NOUN
easat-4745	161	7	issn	issn	PROPN
easat-4745	161	8	:	:	PUNCT
easat-4745	161	9	2576	2576	NUM
easat-4745	161	10	-	-	SYM
easat-4745	161	11	8484	8484	NUM
easat-4745	161	12	vol	vol	NOUN
easat-4745	161	13	.	.	PROPN
easat-4745	162	1	9	9	NUM
easat-4745	162	2	,	,	PUNCT
easat-4745	162	3	no	no	INTJ
easat-4745	162	4	.	.	NOUN
easat-4745	162	5	2	2	NUM
easat-4745	162	6	:	:	PUNCT
easat-4745	162	7	1228	1228	NUM
easat-4745	162	8	-	-	SYM
easat-4745	162	9	1244	1244	NUM
easat-4745	162	10	,	,	PUNCT
easat-4745	162	11	2025	2025	NUM
easat-4745	162	12	doi	doi	NOUN
easat-4745	162	13	:	:	PUNCT
easat-4745	162	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	162	15	©	©	PROPN
easat-4745	162	16	2025	2025	NUM
easat-4745	162	17	by	by	ADP
easat-4745	162	18	the	the	DET
easat-4745	162	19	authors	author	NOUN
easat-4745	162	20	;	;	PUNCT
easat-4745	162	21	licensee	licensee	PROPN
easat-4745	162	22	learning	learning	NOUN
easat-4745	162	23	gate	gate	NOUN
easat-4745	162	24	2.8	2.8	NUM
easat-4745	162	25	.	.	PUNCT
easat-4745	163	1	the	the	DET
easat-4745	163	2	moderating	moderate	VERB
easat-4745	163	3	role	role	NOUN
easat-4745	163	4	of	of	ADP
easat-4745	163	5	xai	xai	PROPN
easat-4745	163	6	quality	quality	NOUN
easat-4745	163	7	perception	perception	NOUN
easat-4745	163	8	on	on	ADP
easat-4745	163	9	the	the	DET
easat-4745	163	10	relationship	relationship	NOUN
easat-4745	163	11	between	between	ADP
easat-4745	163	12	privacy	privacy	NOUN
easat-4745	163	13	concerns	concern	NOUN
easat-4745	163	14	and	and	CCONJ
easat-4745	163	15	attitudes	attitude	NOUN
easat-4745	163	16	toward	toward	ADP
easat-4745	163	17	advertising	advertising	NOUN
easat-4745	163	18	privacy	privacy	NOUN
easat-4745	163	19	concerns	concern	NOUN
easat-4745	163	20	significantly	significantly	ADV
easat-4745	163	21	influence	influence	VERB
easat-4745	163	22	individuals	individual	NOUN
easat-4745	163	23	'	'	PART
easat-4745	163	24	attitudes	attitude	NOUN
easat-4745	163	25	toward	toward	ADP
easat-4745	163	26	personalized	personalized	ADJ
easat-4745	163	27	advertising	advertising	NOUN
easat-4745	163	28	[	[	X
easat-4745	163	29	36	36	NUM
easat-4745	163	30	]	]	PUNCT
easat-4745	163	31	.	.	PUNCT
easat-4745	164	1	consumers	consumer	NOUN
easat-4745	164	2	often	often	ADV
easat-4745	164	3	express	express	VERB
easat-4745	164	4	concerns	concern	NOUN
easat-4745	164	5	about	about	ADP
easat-4745	164	6	the	the	DET
easat-4745	164	7	impact	impact	NOUN
easat-4745	164	8	of	of	ADP
easat-4745	164	9	ai	ai	PRON
easat-4745	164	10	technology	technology	NOUN
easat-4745	164	11	on	on	ADP
easat-4745	164	12	privacy	privacy	NOUN
easat-4745	164	13	,	,	PUNCT
easat-4745	164	14	including	include	VERB
easat-4745	164	15	personalized	personalize	VERB
easat-4745	164	16	advertising	advertising	NOUN
easat-4745	164	17	[	[	X
easat-4745	164	18	39	39	NUM
easat-4745	164	19	]	]	PUNCT
easat-4745	164	20	.	.	PUNCT
easat-4745	165	1	xai	xai	PROPN
easat-4745	165	2	has	have	AUX
easat-4745	165	3	attracted	attract	VERB
easat-4745	165	4	attention	attention	NOUN
easat-4745	165	5	for	for	ADP
easat-4745	165	6	its	its	PRON
easat-4745	165	7	ability	ability	NOUN
easat-4745	165	8	to	to	PART
easat-4745	165	9	bring	bring	VERB
easat-4745	165	10	transparency	transparency	NOUN
easat-4745	165	11	and	and	CCONJ
easat-4745	165	12	interpretability	interpretability	NOUN
easat-4745	165	13	to	to	PART
easat-4745	165	14	ai	ai	VERB
easat-4745	165	15	systems	system	NOUN
easat-4745	165	16	[	[	X
easat-4745	165	17	38	38	NUM
easat-4745	165	18	]	]	PUNCT
easat-4745	165	19	.	.	PUNCT
easat-4745	166	1	xai	xai	PROPN
easat-4745	166	2	can	can	AUX
easat-4745	166	3	improve	improve	VERB
easat-4745	166	4	consumers	consumer	NOUN
easat-4745	166	5	'	'	PART
easat-4745	166	6	understanding	understanding	NOUN
easat-4745	166	7	of	of	ADP
easat-4745	166	8	how	how	SCONJ
easat-4745	166	9	ai	ai	AUX
easat-4745	166	10	algorithms	algorithm	NOUN
easat-4745	166	11	make	make	VERB
easat-4745	166	12	decisions	decision	NOUN
easat-4745	166	13	,	,	PUNCT
easat-4745	166	14	potentially	potentially	ADV
easat-4745	166	15	alleviating	alleviate	VERB
easat-4745	166	16	privacy	privacy	NOUN
easat-4745	166	17	concerns	concern	NOUN
easat-4745	166	18	associated	associate	VERB
easat-4745	166	19	with	with	ADP
easat-4745	166	20	ai	ai	PROPN
easat-4745	166	21	technology	technology	NOUN
easat-4745	166	22	.	.	PUNCT
easat-4745	167	1	the	the	DET
easat-4745	167	2	transparency	transparency	NOUN
easat-4745	167	3	provided	provide	VERB
easat-4745	167	4	by	by	ADP
easat-4745	167	5	xai	xai	PROPN
easat-4745	167	6	can	can	AUX
easat-4745	167	7	promote	promote	VERB
easat-4745	167	8	trust	trust	NOUN
easat-4745	167	9	and	and	CCONJ
easat-4745	167	10	reduce	reduce	VERB
easat-4745	167	11	concerns	concern	NOUN
easat-4745	167	12	related	relate	VERB
easat-4745	167	13	to	to	ADP
easat-4745	167	14	data	datum	NOUN
easat-4745	167	15	privacy	privacy	NOUN
easat-4745	167	16	[	[	X
easat-4745	167	17	38	38	NUM
easat-4745	167	18	]	]	PUNCT
easat-4745	167	19	.	.	PUNCT
easat-4745	168	1	furthermore	furthermore	ADV
easat-4745	168	2	,	,	PUNCT
easat-4745	168	3	the	the	DET
easat-4745	168	4	perceived	perceive	VERB
easat-4745	168	5	quality	quality	NOUN
easat-4745	168	6	of	of	ADP
easat-4745	168	7	xai	xai	PROPN
easat-4745	168	8	may	may	AUX
easat-4745	168	9	act	act	VERB
easat-4745	168	10	as	as	ADP
easat-4745	168	11	a	a	DET
easat-4745	168	12	moderator	moderator	NOUN
easat-4745	168	13	in	in	ADP
easat-4745	168	14	the	the	DET
easat-4745	168	15	relationship	relationship	NOUN
easat-4745	168	16	between	between	ADP
easat-4745	168	17	privacy	privacy	NOUN
easat-4745	168	18	concerns	concern	NOUN
easat-4745	168	19	and	and	CCONJ
easat-4745	168	20	attitudes	attitude	NOUN
easat-4745	168	21	toward	toward	ADP
easat-4745	168	22	personalized	personalized	ADJ
easat-4745	168	23	advertising	advertising	NOUN
easat-4745	168	24	.	.	PUNCT
easat-4745	169	1	therefore	therefore	ADV
easat-4745	169	2	,	,	PUNCT
easat-4745	169	3	the	the	DET
easat-4745	169	4	following	follow	VERB
easat-4745	169	5	hypothesis	hypothesis	NOUN
easat-4745	169	6	is	be	AUX
easat-4745	169	7	proposed	propose	VERB
easat-4745	169	8	:	:	PUNCT
easat-4745	169	9	h5	h5	PROPN
easat-4745	169	10	:	:	PUNCT
easat-4745	169	11	perceived	perceive	VERB
easat-4745	169	12	quality	quality	NOUN
easat-4745	169	13	of	of	ADP
easat-4745	169	14	xai	xai	PROPN
easat-4745	169	15	moderates	moderate	VERB
easat-4745	169	16	the	the	DET
easat-4745	169	17	relationship	relationship	NOUN
easat-4745	169	18	between	between	ADP
easat-4745	169	19	privacy	privacy	NOUN
easat-4745	169	20	concerns	concern	NOUN
easat-4745	169	21	and	and	CCONJ
easat-4745	169	22	attitudes	attitude	NOUN
easat-4745	169	23	toward	toward	ADP
easat-4745	169	24	personalized	personalized	ADJ
easat-4745	169	25	advertising	advertising	NOUN
easat-4745	169	26	.	.	PUNCT
easat-4745	170	1	through	through	ADP
easat-4745	170	2	a	a	DET
easat-4745	170	3	comprehensive	comprehensive	ADJ
easat-4745	170	4	review	review	NOUN
easat-4745	170	5	of	of	ADP
easat-4745	170	6	the	the	DET
easat-4745	170	7	literature	literature	NOUN
easat-4745	170	8	and	and	CCONJ
easat-4745	170	9	relevant	relevant	ADJ
easat-4745	170	10	foundational	foundational	ADJ
easat-4745	170	11	theories	theory	NOUN
easat-4745	170	12	,	,	PUNCT
easat-4745	170	13	the	the	DET
easat-4745	170	14	authors	author	NOUN
easat-4745	170	15	identified	identify	VERB
easat-4745	170	16	a	a	DET
easat-4745	170	17	research	research	NOUN
easat-4745	170	18	gap	gap	NOUN
easat-4745	170	19	pertaining	pertain	VERB
easat-4745	170	20	to	to	ADP
easat-4745	170	21	the	the	DET
easat-4745	170	22	topic	topic	NOUN
easat-4745	170	23	under	under	ADP
easat-4745	170	24	study	study	NOUN
easat-4745	170	25	.	.	PUNCT
easat-4745	171	1	based	base	VERB
easat-4745	171	2	on	on	ADP
easat-4745	171	3	this	this	DET
easat-4745	171	4	insight	insight	NOUN
easat-4745	171	5	,	,	PUNCT
easat-4745	171	6	they	they	PRON
easat-4745	171	7	formulated	formulate	VERB
easat-4745	171	8	a	a	DET
easat-4745	171	9	hypothesis	hypothesis	NOUN
easat-4745	171	10	and	and	CCONJ
easat-4745	171	11	proposed	propose	VERB
easat-4745	171	12	a	a	DET
easat-4745	171	13	research	research	NOUN
easat-4745	171	14	model	model	NOUN
easat-4745	171	15	.	.	PUNCT
easat-4745	172	1	the	the	DET
easat-4745	172	2	model	model	NOUN
easat-4745	172	3	integrates	integrate	VERB
easat-4745	172	4	elements	element	NOUN
easat-4745	172	5	from	from	ADP
easat-4745	172	6	the	the	DET
easat-4745	172	7	elaboration	elaboration	NOUN
easat-4745	172	8	likelihood	likelihood	NOUN
easat-4745	172	9	model	model	NOUN
easat-4745	172	10	(	(	PUNCT
easat-4745	172	11	elm	elm	PROPN
easat-4745	172	12	)	)	PUNCT
easat-4745	172	13	,	,	PUNCT
easat-4745	172	14	the	the	DET
easat-4745	172	15	cognitive	cognitive	ADJ
easat-4745	172	16	-	-	PUNCT
easat-4745	172	17	motivational	motivational	ADJ
easat-4745	172	18	-	-	PUNCT
easat-4745	172	19	emotional	emotional	ADJ
easat-4745	172	20	heuristic	heuristic	NOUN
easat-4745	172	21	-	-	PUNCT
easat-4745	172	22	ai	ai	NOUN
easat-4745	172	23	(	(	PUNCT
easat-4745	172	24	cmeh	cmeh	PROPN
easat-4745	172	25	-	-	PUNCT
easat-4745	172	26	ai	ai	NOUN
easat-4745	172	27	)	)	PUNCT
easat-4745	172	28	,	,	PUNCT
easat-4745	172	29	and	and	CCONJ
easat-4745	172	30	privacy	privacy	NOUN
easat-4745	172	31	calculus	calculus	NOUN
easat-4745	172	32	theory	theory	NOUN
easat-4745	172	33	(	(	PUNCT
easat-4745	172	34	figure	figure	NOUN
easat-4745	172	35	4	4	NUM
easat-4745	172	36	)	)	PUNCT
easat-4745	172	37	.	.	PUNCT
easat-4745	173	1	figure	figure	NOUN
easat-4745	173	2	4	4	NUM
easat-4745	173	3	.	.	PUNCT
easat-4745	173	4	proposed	propose	VERB
easat-4745	173	5	research	research	NOUN
easat-4745	173	6	model	model	NOUN
easat-4745	173	7	.	.	PUNCT
easat-4745	174	1	3	3	X
easat-4745	174	2	.	.	X
easat-4745	174	3	research	research	NOUN
easat-4745	174	4	methods	method	NOUN
easat-4745	174	5	3.1	3.1	NUM
easat-4745	174	6	.	.	PUNCT
easat-4745	175	1	instrument	instrument	NOUN
easat-4745	175	2	development	development	NOUN
easat-4745	175	3	scales	scale	NOUN
easat-4745	175	4	are	be	AUX
easat-4745	175	5	important	important	ADJ
easat-4745	175	6	tools	tool	NOUN
easat-4745	175	7	for	for	ADP
easat-4745	175	8	building	build	VERB
easat-4745	175	9	survey	survey	NOUN
easat-4745	175	10	questionnaires	questionnaire	NOUN
easat-4745	175	11	.	.	PUNCT
easat-4745	176	1	based	base	VERB
easat-4745	176	2	on	on	ADP
easat-4745	176	3	reviewing	review	VERB
easat-4745	176	4	studies	study	NOUN
easat-4745	176	5	related	relate	VERB
easat-4745	176	6	to	to	ADP
easat-4745	176	7	the	the	DET
easat-4745	176	8	topic	topic	NOUN
easat-4745	176	9	,	,	PUNCT
easat-4745	176	10	the	the	DET
easat-4745	176	11	authors	author	NOUN
easat-4745	176	12	inherited	inherit	VERB
easat-4745	176	13	and	and	CCONJ
easat-4745	176	14	synthesized	synthesize	VERB
easat-4745	176	15	the	the	DET
easat-4745	176	16	scales	scale	NOUN
easat-4745	176	17	,	,	PUNCT
easat-4745	176	18	adjusted	adjust	VERB
easat-4745	176	19	the	the	DET
easat-4745	176	20	scales	scale	NOUN
easat-4745	176	21	to	to	PART
easat-4745	176	22	suit	suit	VERB
easat-4745	176	23	the	the	DET
easat-4745	176	24	research	research	NOUN
easat-4745	176	25	context	context	NOUN
easat-4745	176	26	,	,	PUNCT
easat-4745	176	27	and	and	CCONJ
easat-4745	176	28	then	then	ADV
easat-4745	176	29	carried	carry	VERB
easat-4745	176	30	out	out	ADP
easat-4745	176	31	the	the	DET
easat-4745	176	32	following	follow	VERB
easat-4745	176	33	steps	step	NOUN
easat-4745	176	34	:	:	PUNCT
easat-4745	176	35	data	datum	NOUN
easat-4745	176	36	analysis	analysis	NOUN
easat-4745	176	37	and	and	CCONJ
easat-4745	176	38	testing	testing	NOUN
easat-4745	176	39	of	of	ADP
easat-4745	176	40	research	research	NOUN
easat-4745	176	41	hypotheses	hypothesis	NOUN
easat-4745	176	42	.	.	PUNCT
easat-4745	177	1	the	the	DET
easat-4745	177	2	measurement	measurement	NOUN
easat-4745	177	3	structures	structure	NOUN
easat-4745	177	4	use	use	VERB
easat-4745	177	5	a	a	DET
easat-4745	177	6	5	5	NUM
easat-4745	177	7	-	-	PUNCT
easat-4745	177	8	point	point	NOUN
easat-4745	177	9	likert	likert	ADJ
easat-4745	177	10	scale	scale	NOUN
easat-4745	177	11	,	,	PUNCT
easat-4745	177	12	from	from	ADP
easat-4745	177	13	1	1	NUM
easat-4745	177	14	is	be	AUX
easat-4745	177	15	completely	completely	ADV
easat-4745	177	16	disagree	disagree	VERB
easat-4745	177	17	,	,	PUNCT
easat-4745	177	18	to	to	ADP
easat-4745	177	19	5	5	NUM
easat-4745	177	20	is	be	AUX
easat-4745	177	21	completely	completely	ADV
easat-4745	177	22	agree	agree	VERB
easat-4745	177	23	.	.	PUNCT
easat-4745	178	1	appendix	appendix	VERB
easat-4745	178	2	1	1	NUM
easat-4745	178	3	presents	present	NOUN
easat-4745	178	4	the	the	DET
easat-4745	178	5	measurement	measurement	NOUN
easat-4745	178	6	scales	scale	NOUN
easat-4745	178	7	inherited	inherit	VERB
easat-4745	178	8	from	from	ADP
easat-4745	178	9	previous	previous	ADJ
easat-4745	178	10	studies	study	NOUN
easat-4745	178	11	.	.	PUNCT
easat-4745	179	1	3.2	3.2	NUM
easat-4745	179	2	.	.	PUNCT
easat-4745	180	1	data	datum	NOUN
easat-4745	180	2	collection	collection	NOUN
easat-4745	180	3	data	datum	NOUN
easat-4745	180	4	were	be	AUX
easat-4745	180	5	collected	collect	VERB
easat-4745	180	6	through	through	ADP
easat-4745	180	7	online	online	ADJ
easat-4745	180	8	survey	survey	NOUN
easat-4745	180	9	methods	method	NOUN
easat-4745	180	10	using	use	VERB
easat-4745	180	11	convenience	convenience	NOUN
easat-4745	180	12	sampling	sampling	NOUN
easat-4745	180	13	.	.	PUNCT
easat-4745	181	1	more	more	ADJ
easat-4745	181	2	than	than	ADP
easat-4745	181	3	1,500	1,500	NUM
easat-4745	181	4	questionnaires	questionnaire	NOUN
easat-4745	181	5	were	be	AUX
easat-4745	181	6	sent	send	VERB
easat-4745	181	7	out	out	ADP
easat-4745	181	8	via	via	ADP
easat-4745	181	9	email	email	NOUN
easat-4745	181	10	and	and	CCONJ
easat-4745	181	11	other	other	ADJ
easat-4745	181	12	communication	communication	NOUN
easat-4745	181	13	channels	channel	NOUN
easat-4745	181	14	,	,	PUNCT
easat-4745	181	15	and	and	CCONJ
easat-4745	181	16	after	after	ADP
easat-4745	181	17	more	more	ADJ
easat-4745	181	18	than	than	ADP
easat-4745	181	19	2	2	NUM
easat-4745	181	20	months	month	NOUN
easat-4745	181	21	of	of	ADP
easat-4745	181	22	sending	send	VERB
easat-4745	181	23	,	,	PUNCT
easat-4745	181	24	the	the	DET
easat-4745	181	25	number	number	NOUN
easat-4745	181	26	of	of	ADP
easat-4745	181	27	responses	response	NOUN
easat-4745	181	28	received	receive	VERB
easat-4745	181	29	was	be	AUX
easat-4745	181	30	545	545	NUM
easat-4745	181	31	(	(	PUNCT
easat-4745	181	32	36	36	NUM
easat-4745	181	33	%	%	NOUN
easat-4745	181	34	)	)	PUNCT
easat-4745	181	35	.	.	PUNCT
easat-4745	182	1	after	after	ADP
easat-4745	182	2	cleaning	clean	VERB
easat-4745	182	3	and	and	CCONJ
easat-4745	182	4	removing	remove	VERB
easat-4745	182	5	20	20	NUM
easat-4745	182	6	invalid	invalid	ADJ
easat-4745	182	7	responses	response	NOUN
easat-4745	182	8	,	,	PUNCT
easat-4745	182	9	the	the	DET
easat-4745	182	10	number	number	NOUN
easat-4745	182	11	of	of	ADP
easat-4745	182	12	remaining	remain	VERB
easat-4745	182	13	questionnaires	questionnaire	NOUN
easat-4745	182	14	included	include	VERB
easat-4745	182	15	in	in	ADP
easat-4745	182	16	the	the	DET
easat-4745	182	17	official	official	ADJ
easat-4745	182	18	study	study	NOUN
easat-4745	182	19	was	be	AUX
easat-4745	182	20	525	525	NUM
easat-4745	182	21	.	.	PUNCT
easat-4745	182	22	1235	1235	NUM
easat-4745	182	23	edelweiss	edelweiss	PROPN
easat-4745	182	24	applied	apply	VERB
easat-4745	182	25	science	science	NOUN
easat-4745	182	26	and	and	CCONJ
easat-4745	182	27	technology	technology	NOUN
easat-4745	182	28	issn	issn	PROPN
easat-4745	182	29	:	:	PUNCT
easat-4745	182	30	2576	2576	NUM
easat-4745	182	31	-	-	SYM
easat-4745	182	32	8484	8484	NUM
easat-4745	182	33	vol	vol	NOUN
easat-4745	182	34	.	.	PROPN
easat-4745	183	1	9	9	NUM
easat-4745	183	2	,	,	PUNCT
easat-4745	183	3	no	no	INTJ
easat-4745	183	4	.	.	NOUN
easat-4745	183	5	2	2	NUM
easat-4745	183	6	:	:	PUNCT
easat-4745	183	7	1228	1228	NUM
easat-4745	183	8	-	-	SYM
easat-4745	183	9	1244	1244	NUM
easat-4745	183	10	,	,	PUNCT
easat-4745	183	11	2025	2025	NUM
easat-4745	183	12	doi	doi	NOUN
easat-4745	183	13	:	:	PUNCT
easat-4745	183	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	183	15	©	©	PROPN
easat-4745	183	16	2025	2025	NUM
easat-4745	183	17	by	by	ADP
easat-4745	183	18	the	the	DET
easat-4745	183	19	authors	author	NOUN
easat-4745	183	20	;	;	PUNCT
easat-4745	183	21	licensee	licensee	PROPN
easat-4745	183	22	learning	learning	NOUN
easat-4745	183	23	gate	gate	VERB
easat-4745	183	24	3.3	3.3	NUM
easat-4745	183	25	.	.	PUNCT
easat-4745	184	1	data	datum	NOUN
easat-4745	184	2	analysis	analysis	NOUN
easat-4745	184	3	this	this	DET
easat-4745	184	4	study	study	NOUN
easat-4745	184	5	uses	use	VERB
easat-4745	184	6	structural	structural	ADJ
easat-4745	184	7	equation	equation	NOUN
easat-4745	184	8	modeling	modeling	NOUN
easat-4745	184	9	(	(	PUNCT
easat-4745	184	10	sem	sem	NOUN
easat-4745	184	11	)	)	PUNCT
easat-4745	184	12	to	to	PART
easat-4745	184	13	test	test	VERB
easat-4745	184	14	the	the	DET
easat-4745	184	15	proposed	propose	VERB
easat-4745	184	16	research	research	NOUN
easat-4745	184	17	model	model	NOUN
easat-4745	184	18	.	.	PUNCT
easat-4745	185	1	linear	linear	ADJ
easat-4745	185	2	structural	structural	ADJ
easat-4745	185	3	models	model	NOUN
easat-4745	185	4	represent	represent	VERB
easat-4745	185	5	cause	cause	NOUN
easat-4745	185	6	-	-	PUNCT
easat-4745	185	7	and	and	CCONJ
easat-4745	185	8	-	-	PUNCT
easat-4745	185	9	effect	effect	NOUN
easat-4745	185	10	relationships	relationship	NOUN
easat-4745	185	11	between	between	ADP
easat-4745	185	12	independent	independent	ADJ
easat-4745	185	13	and	and	CCONJ
easat-4745	185	14	dependent	dependent	ADJ
easat-4745	185	15	constructs	construct	NOUN
easat-4745	186	1	[	[	X
easat-4745	186	2	40	40	NUM
easat-4745	186	3	]	]	PUNCT
easat-4745	186	4	.	.	PUNCT
easat-4745	187	1	therefore	therefore	ADV
easat-4745	187	2	,	,	PUNCT
easat-4745	187	3	using	use	VERB
easat-4745	187	4	cb	cb	PROPN
easat-4745	187	5	-	-	PUNCT
easat-4745	187	6	sem	sem	PROPN
easat-4745	187	7	is	be	AUX
easat-4745	187	8	entirely	entirely	ADV
easat-4745	187	9	suitable	suitable	ADJ
easat-4745	187	10	for	for	ADP
easat-4745	187	11	this	this	DET
easat-4745	187	12	study	study	NOUN
easat-4745	187	13	.	.	PUNCT
easat-4745	188	1	the	the	DET
easat-4745	188	2	tool	tool	NOUN
easat-4745	188	3	used	use	VERB
easat-4745	188	4	to	to	PART
easat-4745	188	5	perform	perform	VERB
easat-4745	188	6	the	the	DET
easat-4745	188	7	analysis	analysis	NOUN
easat-4745	188	8	is	be	AUX
easat-4745	188	9	amos	amos	PROPN
easat-4745	188	10	28	28	NUM
easat-4745	188	11	software	software	NOUN
easat-4745	188	12	,	,	PUNCT
easat-4745	188	13	which	which	PRON
easat-4745	188	14	uses	use	VERB
easat-4745	188	15	a	a	DET
easat-4745	188	16	maximum	maximum	ADJ
easat-4745	188	17	likelihood	likelihood	NOUN
easat-4745	188	18	estimation	estimation	NOUN
easat-4745	188	19	method	method	NOUN
easat-4745	188	20	.	.	PUNCT
easat-4745	189	1	spss	spss	PROPN
easat-4745	189	2	26	26	NUM
easat-4745	189	3	was	be	AUX
easat-4745	189	4	used	use	VERB
easat-4745	189	5	for	for	ADP
easat-4745	189	6	exploratory	exploratory	ADJ
easat-4745	189	7	factor	factor	NOUN
easat-4745	189	8	analysis	analysis	NOUN
easat-4745	189	9	(	(	PUNCT
easat-4745	189	10	efa	efa	PROPN
easat-4745	189	11	)	)	PUNCT
easat-4745	189	12	.	.	PUNCT
easat-4745	190	1	confirmatory	confirmatory	NOUN
easat-4745	190	2	factor	factor	NOUN
easat-4745	190	3	analysis	analysis	NOUN
easat-4745	190	4	(	(	PUNCT
easat-4745	190	5	cfa	cfa	NOUN
easat-4745	190	6	)	)	PUNCT
easat-4745	190	7	and	and	CCONJ
easat-4745	190	8	average	average	ADJ
easat-4745	190	9	variance	variance	NOUN
easat-4745	190	10	extracted	extract	VERB
easat-4745	190	11	(	(	PUNCT
easat-4745	190	12	ave	ave	NOUN
easat-4745	190	13	)	)	PUNCT
easat-4745	190	14	were	be	AUX
easat-4745	190	15	used	use	VERB
easat-4745	190	16	to	to	PART
easat-4745	190	17	evaluate	evaluate	VERB
easat-4745	190	18	the	the	DET
easat-4745	190	19	measurement	measurement	NOUN
easat-4745	190	20	model	model	NOUN
easat-4745	190	21	.	.	PUNCT
easat-4745	191	1	4	4	X
easat-4745	191	2	.	.	X
easat-4745	191	3	research	research	NOUN
easat-4745	191	4	results	result	VERB
easat-4745	191	5	4.1	4.1	NUM
easat-4745	191	6	.	.	PUNCT
easat-4745	192	1	profile	profile	NOUN
easat-4745	192	2	of	of	ADP
easat-4745	192	3	the	the	DET
easat-4745	192	4	sample	sample	NOUN
easat-4745	192	5	the	the	DET
easat-4745	192	6	statistical	statistical	ADJ
easat-4745	192	7	results	result	NOUN
easat-4745	192	8	of	of	ADP
easat-4745	192	9	the	the	DET
easat-4745	192	10	research	research	NOUN
easat-4745	192	11	sample	sample	NOUN
easat-4745	192	12	show	show	VERB
easat-4745	192	13	that	that	SCONJ
easat-4745	192	14	female	female	ADJ
easat-4745	192	15	demographics	demographic	NOUN
easat-4745	192	16	account	account	VERB
easat-4745	192	17	for	for	ADP
easat-4745	192	18	64	64	NUM
easat-4745	192	19	%	%	NOUN
easat-4745	192	20	of	of	ADP
easat-4745	192	21	the	the	DET
easat-4745	192	22	sample	sample	NOUN
easat-4745	192	23	,	,	PUNCT
easat-4745	192	24	male	male	ADJ
easat-4745	192	25	demographics	demographic	NOUN
easat-4745	192	26	account	account	VERB
easat-4745	192	27	for	for	ADP
easat-4745	192	28	36	36	NUM
easat-4745	192	29	%	%	NOUN
easat-4745	192	30	,	,	PUNCT
easat-4745	192	31	this	this	DET
easat-4745	192	32	ratio	ratio	NOUN
easat-4745	192	33	shows	show	VERB
easat-4745	192	34	that	that	SCONJ
easat-4745	192	35	women	woman	NOUN
easat-4745	192	36	tend	tend	VERB
easat-4745	192	37	to	to	PART
easat-4745	192	38	shop	shop	VERB
easat-4745	192	39	on	on	ADP
easat-4745	192	40	social	social	ADJ
easat-4745	192	41	media	medium	NOUN
easat-4745	192	42	more	more	ADJ
easat-4745	192	43	than	than	ADP
easat-4745	192	44	men	man	NOUN
easat-4745	192	45	.	.	PUNCT
easat-4745	193	1	regarding	regard	VERB
easat-4745	193	2	age	age	NOUN
easat-4745	193	3	distribution	distribution	NOUN
easat-4745	193	4	,	,	PUNCT
easat-4745	193	5	people	people	NOUN
easat-4745	193	6	under	under	ADP
easat-4745	193	7	18	18	NUM
easat-4745	193	8	years	year	NOUN
easat-4745	193	9	old	old	ADJ
easat-4745	193	10	account	account	NOUN
easat-4745	193	11	for	for	ADP
easat-4745	193	12	6.3	6.3	NUM
easat-4745	193	13	%	%	NOUN
easat-4745	193	14	,	,	PUNCT
easat-4745	193	15	from	from	ADP
easat-4745	193	16	18	18	NUM
easat-4745	193	17	to	to	PART
easat-4745	193	18	35	35	NUM
easat-4745	193	19	years	year	NOUN
easat-4745	193	20	old	old	ADJ
easat-4745	193	21	account	account	NOUN
easat-4745	193	22	for	for	ADP
easat-4745	193	23	59.2	59.2	NUM
easat-4745	193	24	%	%	NOUN
easat-4745	193	25	,	,	PUNCT
easat-4745	193	26	from	from	ADP
easat-4745	193	27	35	35	NUM
easat-4745	193	28	to	to	PART
easat-4745	193	29	50	50	NUM
easat-4745	193	30	years	year	NOUN
easat-4745	193	31	old	old	ADJ
easat-4745	193	32	account	account	NOUN
easat-4745	193	33	for	for	ADP
easat-4745	193	34	26.1	26.1	NUM
easat-4745	193	35	%	%	NOUN
easat-4745	193	36	and	and	CCONJ
easat-4745	193	37	people	people	NOUN
easat-4745	193	38	over	over	ADP
easat-4745	193	39	50	50	NUM
easat-4745	193	40	years	year	NOUN
easat-4745	193	41	old	old	ADJ
easat-4745	193	42	account	account	NOUN
easat-4745	193	43	for	for	ADP
easat-4745	193	44	8.4	8.4	NUM
easat-4745	193	45	%	%	NOUN
easat-4745	193	46	.	.	PUNCT
easat-4745	194	1	regarding	regard	VERB
easat-4745	194	2	income	income	NOUN
easat-4745	194	3	,	,	PUNCT
easat-4745	194	4	the	the	DET
easat-4745	194	5	collected	collect	VERB
easat-4745	194	6	data	datum	NOUN
easat-4745	194	7	shows	show	VERB
easat-4745	194	8	that	that	SCONJ
easat-4745	194	9	customers	customer	NOUN
easat-4745	194	10	with	with	ADP
easat-4745	194	11	income	income	NOUN
easat-4745	194	12	under	under	ADP
easat-4745	194	13	10	10	NUM
easat-4745	194	14	million	million	NUM
easat-4745	194	15	vnd	vnd	PROPN
easat-4745	194	16	account	account	NOUN
easat-4745	194	17	for	for	ADP
easat-4745	194	18	12.2	12.2	NUM
easat-4745	194	19	%	%	NOUN
easat-4745	194	20	,	,	PUNCT
easat-4745	194	21	from	from	ADP
easat-4745	194	22	10	10	NUM
easat-4745	194	23	to	to	PART
easat-4745	194	24	20	20	NUM
easat-4745	194	25	million	million	NUM
easat-4745	194	26	account	account	NOUN
easat-4745	194	27	for	for	ADP
easat-4745	194	28	63.2	63.2	NUM
easat-4745	194	29	%	%	NOUN
easat-4745	194	30	,	,	PUNCT
easat-4745	194	31	from	from	ADP
easat-4745	194	32	20	20	NUM
easat-4745	194	33	to	to	PART
easat-4745	194	34	30	30	NUM
easat-4745	194	35	million	million	NUM
easat-4745	194	36	account	account	NOUN
easat-4745	194	37	for	for	ADP
easat-4745	194	38	18.3	18.3	NUM
easat-4745	194	39	%	%	NOUN
easat-4745	194	40	,	,	PUNCT
easat-4745	194	41	over	over	ADP
easat-4745	194	42	30	30	NUM
easat-4745	194	43	million	million	NUM
easat-4745	194	44	account	account	NOUN
easat-4745	194	45	for	for	ADP
easat-4745	194	46	6.3	6.3	NUM
easat-4745	194	47	%	%	NOUN
easat-4745	194	48	.	.	PUNCT
easat-4745	195	1	for	for	ADP
easat-4745	195	2	the	the	DET
easat-4745	195	3	question	question	NOUN
easat-4745	195	4	'	'	PUNCT
easat-4745	195	5	are	be	AUX
easat-4745	195	6	you	you	PRON
easat-4745	195	7	satisfied	satisfied	ADJ
easat-4745	195	8	with	with	ADP
easat-4745	195	9	shopping	shop	VERB
easat-4745	195	10	on	on	ADP
easat-4745	195	11	social	social	ADJ
easat-4745	195	12	media	medium	NOUN
easat-4745	195	13	?	?	PUNCT
easat-4745	195	14	'	'	PUNCT
easat-4745	195	15	,	,	PUNCT
easat-4745	195	16	the	the	DET
easat-4745	195	17	number	number	NOUN
easat-4745	195	18	of	of	ADP
easat-4745	195	19	people	people	NOUN
easat-4745	195	20	answering	answer	VERB
easat-4745	195	21	yes	yes	INTJ
easat-4745	195	22	is	be	AUX
easat-4745	195	23	375	375	NUM
easat-4745	195	24	,	,	PUNCT
easat-4745	195	25	accounting	account	VERB
easat-4745	195	26	for	for	ADP
easat-4745	195	27	71	71	NUM
easat-4745	195	28	%	%	NOUN
easat-4745	195	29	and	and	CCONJ
easat-4745	195	30	the	the	DET
easat-4745	195	31	number	number	NOUN
easat-4745	195	32	of	of	ADP
easat-4745	195	33	people	people	NOUN
easat-4745	195	34	answering	answer	VERB
easat-4745	195	35	no	no	PRON
easat-4745	195	36	is	be	AUX
easat-4745	195	37	150	150	NUM
easat-4745	195	38	,	,	PUNCT
easat-4745	195	39	accounting	account	VERB
easat-4745	195	40	for	for	ADP
easat-4745	195	41	29	29	NUM
easat-4745	195	42	%	%	NOUN
easat-4745	195	43	.	.	PUNCT
easat-4745	196	1	table	table	NOUN
easat-4745	196	2	1	1	NUM
easat-4745	196	3	shows	show	VERB
easat-4745	196	4	detailed	detailed	ADJ
easat-4745	196	5	statistics	statistic	NOUN
easat-4745	196	6	of	of	ADP
easat-4745	196	7	the	the	DET
easat-4745	196	8	research	research	NOUN
easat-4745	196	9	sample	sample	NOUN
easat-4745	196	10	.	.	PUNCT
easat-4745	197	1	table	table	NOUN
easat-4745	197	2	1	1	NUM
easat-4745	197	3	.	.	PUNCT
easat-4745	197	4	research	research	NOUN
easat-4745	197	5	sample	sample	NOUN
easat-4745	197	6	size	size	NOUN
easat-4745	197	7	and	and	CCONJ
easat-4745	197	8	structure	structure	NOUN
easat-4745	197	9	.	.	PUNCT
easat-4745	198	1	characteristics	characteristic	NOUN
easat-4745	198	2	frequency	frequency	NOUN
easat-4745	198	3	percentage	percentage	NOUN
easat-4745	198	4	gender	gender	NOUN
easat-4745	198	5	male	male	ADJ
easat-4745	198	6	female	female	ADJ
easat-4745	198	7	189	189	NUM
easat-4745	198	8	336	336	NUM
easat-4745	198	9	36	36	NUM
easat-4745	198	10	64	64	NUM
easat-4745	198	11	age	age	NOUN
easat-4745	198	12	under	under	ADP
easat-4745	198	13	18	18	NUM
easat-4745	198	14	years	year	NOUN
easat-4745	198	15	old	old	ADJ
easat-4745	198	16	18	18	NUM
easat-4745	198	17	-	-	SYM
easat-4745	198	18	35	35	NUM
easat-4745	198	19	years	year	NOUN
easat-4745	198	20	old	old	ADJ
easat-4745	198	21	35	35	NUM
easat-4745	198	22	-	-	SYM
easat-4745	198	23	50	50	NUM
easat-4745	198	24	years	year	NOUN
easat-4745	198	25	old	old	ADJ
easat-4745	198	26	over	over	ADP
easat-4745	198	27	50	50	NUM
easat-4745	198	28	years	year	NOUN
easat-4745	198	29	old	old	ADJ
easat-4745	198	30	33	33	NUM
easat-4745	198	31	311	311	NUM
easat-4745	198	32	137	137	NUM
easat-4745	198	33	44	44	NUM
easat-4745	198	34	6.3	6.3	NUM
easat-4745	198	35	59.2	59.2	NUM
easat-4745	198	36	26.1	26.1	NUM
easat-4745	198	37	8.4	8.4	NUM
easat-4745	198	38	income	income	NOUN
easat-4745	198	39	(	(	PUNCT
easat-4745	198	40	million	million	NUM
easat-4745	198	41	vnd	vnd	PROPN
easat-4745	198	42	)	)	PUNCT
easat-4745	198	43	under	under	ADP
easat-4745	198	44	10	10	NUM
easat-4745	198	45	from	from	ADP
easat-4745	198	46	10	10	NUM
easat-4745	198	47	to	to	PART
easat-4745	198	48	under	under	ADP
easat-4745	198	49	20	20	NUM
easat-4745	198	50	from	from	ADP
easat-4745	198	51	20	20	NUM
easat-4745	198	52	to	to	PART
easat-4745	198	53	30	30	NUM
easat-4745	198	54	over	over	ADP
easat-4745	198	55	30	30	NUM
easat-4745	198	56	64	64	NUM
easat-4745	198	57	332	332	NUM
easat-4745	198	58	96	96	NUM
easat-4745	198	59	33	33	NUM
easat-4745	198	60	12.2	12.2	NUM
easat-4745	198	61	63.2	63.2	NUM
easat-4745	198	62	18.3	18.3	NUM
easat-4745	198	63	6.3	6.3	NUM
easat-4745	198	64	are	be	AUX
easat-4745	198	65	you	you	PRON
easat-4745	198	66	satisfied	satisfied	ADJ
easat-4745	198	67	with	with	ADP
easat-4745	198	68	shopping	shop	VERB
easat-4745	198	69	on	on	ADP
easat-4745	198	70	social	social	ADJ
easat-4745	198	71	media	medium	NOUN
easat-4745	198	72	?	?	PUNCT
easat-4745	199	1	yes	yes	INTJ
easat-4745	200	1	no	no	DET
easat-4745	200	2	375	375	NUM
easat-4745	200	3	150	150	NUM
easat-4745	200	4	71	71	NUM
easat-4745	200	5	829	829	NUM
easat-4745	200	6	4.2	4.2	NUM
easat-4745	200	7	.	.	PUNCT
easat-4745	200	8	assessment	assessment	NOUN
easat-4745	200	9	of	of	ADP
easat-4745	200	10	measurement	measurement	NOUN
easat-4745	200	11	model	model	NOUN
easat-4745	200	12	the	the	DET
easat-4745	200	13	analysis	analysis	NOUN
easat-4745	200	14	was	be	AUX
easat-4745	200	15	performed	perform	VERB
easat-4745	200	16	in	in	ADP
easat-4745	200	17	two	two	NUM
easat-4745	200	18	steps	step	NOUN
easat-4745	200	19	.	.	PUNCT
easat-4745	201	1	step	step	VERB
easat-4745	201	2	one	one	NUM
easat-4745	201	3	analyzes	analyze	VERB
easat-4745	201	4	each	each	DET
easat-4745	201	5	independent	independent	ADJ
easat-4745	201	6	factor	factor	NOUN
easat-4745	201	7	to	to	PART
easat-4745	201	8	more	more	ADV
easat-4745	201	9	clearly	clearly	ADV
easat-4745	201	10	determine	determine	VERB
easat-4745	201	11	the	the	DET
easat-4745	201	12	contents	content	NOUN
easat-4745	201	13	that	that	PRON
easat-4745	201	14	must	must	AUX
easat-4745	201	15	be	be	AUX
easat-4745	201	16	considered	consider	VERB
easat-4745	201	17	in	in	ADP
easat-4745	201	18	testing	test	VERB
easat-4745	201	19	the	the	DET
easat-4745	201	20	scale	scale	NOUN
easat-4745	201	21	's	's	PART
easat-4745	201	22	reliability	reliability	NOUN
easat-4745	201	23	.	.	PUNCT
easat-4745	202	1	step	step	NOUN
easat-4745	202	2	two	two	NUM
easat-4745	202	3	uses	use	VERB
easat-4745	202	4	the	the	DET
easat-4745	202	5	oblique	oblique	ADJ
easat-4745	202	6	rotation	rotation	NOUN
easat-4745	202	7	method	method	NOUN
easat-4745	202	8	to	to	PART
easat-4745	202	9	test	test	VERB
easat-4745	202	10	the	the	DET
easat-4745	202	11	convergent	convergent	NOUN
easat-4745	202	12	and	and	CCONJ
easat-4745	202	13	discriminant	discriminant	ADJ
easat-4745	202	14	validity	validity	NOUN
easat-4745	202	15	of	of	ADP
easat-4745	202	16	all	all	DET
easat-4745	202	17	variables	variable	NOUN
easat-4745	202	18	in	in	ADP
easat-4745	202	19	the	the	DET
easat-4745	202	20	model	model	NOUN
easat-4745	202	21	.	.	PUNCT
easat-4745	203	1	the	the	DET
easat-4745	203	2	criteria	criterion	NOUN
easat-4745	203	3	for	for	ADP
easat-4745	203	4	calculating	calculate	VERB
easat-4745	203	5	the	the	DET
easat-4745	203	6	reliability	reliability	NOUN
easat-4745	203	7	of	of	ADP
easat-4745	203	8	variables	variable	NOUN
easat-4745	203	9	are	be	AUX
easat-4745	203	10	as	as	SCONJ
easat-4745	203	11	follows	follow	VERB
easat-4745	203	12	:	:	PUNCT
easat-4745	203	13	the	the	DET
easat-4745	203	14	threshold	threshold	NOUN
easat-4745	203	15	value	value	NOUN
easat-4745	203	16	of	of	ADP
easat-4745	203	17	cronbach	cronbach	NOUN
easat-4745	203	18	's	's	PART
easat-4745	203	19	alpha	alpha	ADJ
easat-4745	203	20	coefficient	coefficient	NOUN
easat-4745	203	21	and	and	CCONJ
easat-4745	203	22	composite	composite	ADJ
easat-4745	203	23	reliability	reliability	NOUN
easat-4745	203	24	is	be	AUX
easat-4745	203	25	0.7	0.7	NUM
easat-4745	203	26	[	[	X
easat-4745	203	27	40	40	NUM
easat-4745	203	28	]	]	PUNCT
easat-4745	203	29	.	.	PUNCT
easat-4745	204	1	initially	initially	ADV
easat-4745	204	2	,	,	PUNCT
easat-4745	204	3	the	the	DET
easat-4745	204	4	analysis	analysis	NOUN
easat-4745	204	5	encompassed	encompass	VERB
easat-4745	204	6	32	32	NUM
easat-4745	204	7	variables	variable	NOUN
easat-4745	204	8	.	.	PUNCT
easat-4745	205	1	however	however	ADV
easat-4745	205	2	,	,	PUNCT
easat-4745	205	3	after	after	ADP
easat-4745	205	4	a	a	DET
easat-4745	205	5	meticulous	meticulous	ADJ
easat-4745	205	6	examination	examination	NOUN
easat-4745	205	7	of	of	ADP
easat-4745	205	8	cronbach	cronbach	PROPN
easat-4745	205	9	's	's	PART
easat-4745	205	10	alpha	alpha	NOUN
easat-4745	205	11	reliability	reliability	NOUN
easat-4745	205	12	,	,	PUNCT
easat-4745	205	13	it	it	PRON
easat-4745	205	14	was	be	AUX
easat-4745	205	15	found	find	VERB
easat-4745	205	16	that	that	SCONJ
easat-4745	205	17	the	the	DET
easat-4745	205	18	values	value	NOUN
easat-4745	205	19	of	of	ADP
easat-4745	205	20	the	the	DET
easat-4745	205	21	three	three	NUM
easat-4745	205	22	variables	variable	NOUN
easat-4745	205	23	sys1	sys1	NOUN
easat-4745	205	24	,	,	PUNCT
easat-4745	205	25	peu1	peu1	NOUN
easat-4745	205	26	,	,	PUNCT
easat-4745	205	27	and	and	CCONJ
easat-4745	205	28	sat5	sat5	PROPN
easat-4745	205	29	were	be	AUX
easat-4745	205	30	all	all	ADV
easat-4745	205	31	small	small	ADJ
easat-4745	205	32	and	and	CCONJ
easat-4745	205	33	unreliable	unreliable	ADJ
easat-4745	205	34	.	.	PUNCT
easat-4745	206	1	consequently	consequently	ADV
easat-4745	206	2	,	,	PUNCT
easat-4745	206	3	these	these	DET
easat-4745	206	4	variables	variable	NOUN
easat-4745	206	5	were	be	AUX
easat-4745	206	6	eliminated	eliminate	VERB
easat-4745	206	7	from	from	ADP
easat-4745	206	8	the	the	DET
easat-4745	206	9	model	model	NOUN
easat-4745	206	10	,	,	PUNCT
easat-4745	206	11	resulting	result	VERB
easat-4745	206	12	in	in	ADP
easat-4745	206	13	a	a	DET
easat-4745	206	14	refined	refined	ADJ
easat-4745	206	15	structural	structural	ADJ
easat-4745	206	16	model	model	NOUN
easat-4745	206	17	analysis	analysis	NOUN
easat-4745	206	18	with	with	ADP
easat-4745	206	19	29	29	NUM
easat-4745	206	20	variables	variable	NOUN
easat-4745	206	21	.	.	PUNCT
easat-4745	207	1	notably	notably	ADV
easat-4745	207	2	,	,	PUNCT
easat-4745	207	3	the	the	DET
easat-4745	207	4	smallest	small	ADJ
easat-4745	207	5	alpha	alpha	NOUN
easat-4745	207	6	value	value	NOUN
easat-4745	207	7	is	be	AUX
easat-4745	207	8	0.711	0.711	NUM
easat-4745	207	9	,	,	PUNCT
easat-4745	207	10	corresponding	correspond	VERB
easat-4745	207	11	to	to	ADP
easat-4745	207	12	the	the	DET
easat-4745	207	13	smallest	small	ADJ
easat-4745	207	14	value	value	NOUN
easat-4745	207	15	of	of	ADP
easat-4745	207	16	cr	cr	PROPN
easat-4745	207	17	,	,	PUNCT
easat-4745	207	18	which	which	PRON
easat-4745	207	19	is	be	AUX
easat-4745	207	20	0.811	0.811	NUM
easat-4745	207	21	.	.	PUNCT
easat-4745	208	1	all	all	PRON
easat-4745	208	2	of	of	ADP
easat-4745	208	3	these	these	DET
easat-4745	208	4	elements	element	NOUN
easat-4745	208	5	adhere	adhere	VERB
easat-4745	208	6	to	to	ADP
easat-4745	208	7	the	the	DET
easat-4745	208	8	standard	standard	NOUN
easat-4745	208	9	,	,	PUNCT
easat-4745	208	10	further	far	ADV
easat-4745	208	11	validating	validate	VERB
easat-4745	208	12	the	the	DET
easat-4745	208	13	model	model	NOUN
easat-4745	208	14	.	.	PUNCT
easat-4745	209	1	1236	1236	NUM
easat-4745	209	2	edelweiss	edelweiss	PROPN
easat-4745	209	3	applied	apply	VERB
easat-4745	209	4	science	science	NOUN
easat-4745	209	5	and	and	CCONJ
easat-4745	209	6	technology	technology	NOUN
easat-4745	209	7	issn	issn	PROPN
easat-4745	209	8	:	:	PUNCT
easat-4745	209	9	2576	2576	NUM
easat-4745	209	10	-	-	SYM
easat-4745	209	11	8484	8484	NUM
easat-4745	209	12	vol	vol	NOUN
easat-4745	209	13	.	.	PROPN
easat-4745	210	1	9	9	NUM
easat-4745	210	2	,	,	PUNCT
easat-4745	210	3	no	no	INTJ
easat-4745	210	4	.	.	NOUN
easat-4745	210	5	2	2	NUM
easat-4745	210	6	:	:	PUNCT
easat-4745	210	7	1228	1228	NUM
easat-4745	210	8	-	-	SYM
easat-4745	210	9	1244	1244	NUM
easat-4745	210	10	,	,	PUNCT
easat-4745	210	11	2025	2025	NUM
easat-4745	210	12	doi	doi	NOUN
easat-4745	210	13	:	:	PUNCT
easat-4745	210	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	210	15	©	©	PROPN
easat-4745	210	16	2025	2025	NUM
easat-4745	210	17	by	by	ADP
easat-4745	210	18	the	the	DET
easat-4745	210	19	authors	author	NOUN
easat-4745	210	20	;	;	PUNCT
easat-4745	210	21	licensee	licensee	PROPN
easat-4745	210	22	learning	learning	NOUN
easat-4745	210	23	gate	gate	NOUN
easat-4745	210	24	for	for	ADP
easat-4745	210	25	convergent	convergent	NOUN
easat-4745	210	26	validity	validity	NOUN
easat-4745	210	27	,	,	PUNCT
easat-4745	210	28	the	the	DET
easat-4745	210	29	ave	ave	NOUN
easat-4745	210	30	threshold	threshold	NOUN
easat-4745	210	31	is	be	AUX
easat-4745	210	32	0.5	0.5	NUM
easat-4745	210	33	,	,	PUNCT
easat-4745	210	34	and	and	CCONJ
easat-4745	210	35	the	the	DET
easat-4745	210	36	minimum	minimum	ADJ
easat-4745	210	37	factor	factor	NOUN
easat-4745	210	38	loading	loading	NOUN
easat-4745	210	39	is	be	AUX
easat-4745	210	40	0.6	0.6	NUM
easat-4745	210	41	[	[	X
easat-4745	210	42	41	41	NUM
easat-4745	210	43	]	]	PUNCT
easat-4745	210	44	.	.	PUNCT
easat-4745	211	1	the	the	DET
easat-4745	211	2	efa	efa	PROPN
easat-4745	211	3	results	result	NOUN
easat-4745	211	4	of	of	ADP
easat-4745	211	5	all	all	DET
easat-4745	211	6	variables	variable	NOUN
easat-4745	211	7	show	show	VERB
easat-4745	211	8	that	that	SCONJ
easat-4745	211	9	the	the	DET
easat-4745	211	10	research	research	NOUN
easat-4745	211	11	model	model	NOUN
easat-4745	211	12	's	's	PART
easat-4745	211	13	concepts	concept	NOUN
easat-4745	211	14	achieve	achieve	VERB
easat-4745	211	15	convergent	convergent	NOUN
easat-4745	211	16	and	and	CCONJ
easat-4745	211	17	discriminant	discriminant	ADJ
easat-4745	211	18	validity	validity	NOUN
easat-4745	211	19	.	.	PUNCT
easat-4745	212	1	the	the	DET
easat-4745	212	2	results	result	NOUN
easat-4745	212	3	of	of	ADP
easat-4745	212	4	the	the	DET
easat-4745	212	5	variance	variance	NOUN
easat-4745	212	6	analysis	analysis	NOUN
easat-4745	212	7	extracted	extract	VERB
easat-4745	212	8	using	use	VERB
easat-4745	212	9	efa	efa	PROPN
easat-4745	212	10	for	for	ADP
easat-4745	212	11	the	the	DET
easat-4745	212	12	scales	scale	NOUN
easat-4745	212	13	are	be	AUX
easat-4745	212	14	presented	present	VERB
easat-4745	212	15	in	in	ADP
easat-4745	212	16	a	a	DET
easat-4745	212	17	summary	summary	NOUN
easat-4745	212	18	in	in	ADP
easat-4745	212	19	table	table	NOUN
easat-4745	212	20	2	2	NUM
easat-4745	212	21	.	.	PUNCT
easat-4745	212	22	table	table	NOUN
easat-4745	212	23	2	2	NUM
easat-4745	212	24	.	.	PUNCT
easat-4745	212	25	reliability	reliability	NOUN
easat-4745	212	26	and	and	CCONJ
easat-4745	212	27	validity	validity	NOUN
easat-4745	212	28	measures	measure	NOUN
easat-4745	212	29	.	.	PUNCT
easat-4745	213	1	variables	variable	NOUN
easat-4745	213	2	items	item	NOUN
easat-4745	213	3	loading	load	VERB
easat-4745	213	4	c.a	c.a	PROPN
easat-4745	213	5	cr	cr	PROPN
easat-4745	213	6	ave	ave	PROPN
easat-4745	213	7	purchase	purchase	NOUN
easat-4745	213	8	decision	decision	NOUN
easat-4745	213	9	(	(	PUNCT
easat-4745	213	10	pd	pd	NOUN
easat-4745	213	11	)	)	PUNCT
easat-4745	213	12	pd1	pd1	VERB
easat-4745	213	13	0.767	0.767	NUM
easat-4745	213	14	0.86	0.86	NUM
easat-4745	213	15	0.863	0.863	NUM
easat-4745	213	16	0.559	0.559	NUM
easat-4745	213	17	pd2	pd2	NOUN
easat-4745	213	18	0.701	0.701	NUM
easat-4745	213	19	pd3	pd3	VERB
easat-4745	213	20	0.695	0.695	NUM
easat-4745	213	21	pd4	pd4	NOUN
easat-4745	213	22	0.793	0.793	NUM
easat-4745	213	23	pd5	pd5	NOUN
easat-4745	213	24	0.778	0.778	NUM
easat-4745	213	25	perceived	perceive	VERB
easat-4745	213	26	of	of	ADP
easat-4745	213	27	personalization	personalization	NOUN
easat-4745	213	28	(	(	PUNCT
easat-4745	213	29	pp	pp	ADJ
easat-4745	213	30	)	)	PUNCT
easat-4745	213	31	pp1	pp1	NOUN
easat-4745	213	32	.792	.792	NUM
easat-4745	213	33	0.87	0.87	NUM
easat-4745	213	34	0.875	0.875	NUM
easat-4745	213	35	0.583	0.583	NUM
easat-4745	213	36	pp2	pp2	PROPN
easat-4745	213	37	.651	.651	PROPN
easat-4745	214	1	pp3	pp3	PROPN
easat-4745	214	2	.817	.817	PROPN
easat-4745	214	3	pp4	pp4	PROPN
easat-4745	214	4	.804	.804	NUM
easat-4745	214	5	pp5	pp5	PROPN
easat-4745	214	6	.706	.706	NUM
easat-4745	214	7	attitude	attitude	NOUN
easat-4745	214	8	advertising	advertising	NOUN
easat-4745	214	9	(	(	PUNCT
easat-4745	214	10	aa	aa	PROPN
easat-4745	214	11	)	)	PUNCT
easat-4745	214	12	aa1	aa1	PROPN
easat-4745	214	13	.792	.792	NUM
easat-4745	214	14	0.84	0.84	NUM
easat-4745	214	15	0.836	0.836	NUM
easat-4745	214	16	0.560	0.560	NUM
easat-4745	214	17	aa2	aa2	NOUN
easat-4745	214	18	.704	.704	NUM
easat-4745	215	1	aa3	aa3	PROPN
easat-4745	215	2	.700	.700	NUM
easat-4745	215	3	aa4	aa4	NOUN
easat-4745	215	4	.641	.641	NUM
easat-4745	215	5	privacy	privacy	NOUN
easat-4745	215	6	concerns	concern	NOUN
easat-4745	215	7	(	(	PUNCT
easat-4745	215	8	pc	pc	NOUN
easat-4745	215	9	)	)	PUNCT
easat-4745	215	10	pc1	pc1	PROPN
easat-4745	215	11	.849	.849	NUM
easat-4745	215	12	0.86	0.86	NUM
easat-4745	215	13	0.857	0.857	NUM
easat-4745	215	14	0.601	0.601	NUM
easat-4745	215	15	pc2	pc2	NOUN
easat-4745	215	16	.752	.752	NUM
easat-4745	215	17	pc3	pc3	PROPN
easat-4745	215	18	.711	.711	NUM
easat-4745	215	19	pc5	pc5	PROPN
easat-4745	215	20	.760	.760	NUM
easat-4745	215	21	perceived	perceive	VERB
easat-4745	215	22	quality	quality	NOUN
easat-4745	215	23	of	of	ADP
easat-4745	215	24	xai	xai	PROPN
easat-4745	215	25	(	(	PUNCT
easat-4745	215	26	pq	pq	NOUN
easat-4745	215	27	)	)	PUNCT
easat-4745	215	28	pq1	pq1	NOUN
easat-4745	215	29	.708	.708	NUM
easat-4745	215	30	0.82	0.82	NUM
easat-4745	215	31	0.825	0.825	NUM
easat-4745	215	32	0.541	0.541	NUM
easat-4745	215	33	pq2	pq2	NOUN
easat-4745	215	34	.731	.731	NUM
easat-4745	215	35	pq3	pq3	NOUN
easat-4745	215	36	.764	.764	NUM
easat-4745	215	37	pq4	pq4	X
easat-4745	215	38	.744	.744	NUM
easat-4745	215	39	the	the	DET
easat-4745	215	40	results	result	NOUN
easat-4745	215	41	of	of	ADP
easat-4745	215	42	the	the	DET
easat-4745	215	43	cfa	cfa	NOUN
easat-4745	215	44	analysis	analysis	NOUN
easat-4745	215	45	presented	present	VERB
easat-4745	215	46	show	show	VERB
easat-4745	215	47	that	that	SCONJ
easat-4745	215	48	the	the	DET
easat-4745	215	49	critical	critical	ADJ
easat-4745	215	50	model	model	NOUN
easat-4745	215	51	is	be	AUX
easat-4745	215	52	suitable	suitable	ADJ
easat-4745	215	53	because	because	SCONJ
easat-4745	215	54	the	the	DET
easat-4745	215	55	general	general	ADJ
easat-4745	215	56	goodness	goodness	NOUN
easat-4745	215	57	-	-	PUNCT
easat-4745	215	58	of	of	ADP
easat-4745	215	59	-	-	PUNCT
easat-4745	215	60	fit	fit	ADJ
easat-4745	215	61	indexes	index	NOUN
easat-4745	215	62	are	be	AUX
easat-4745	215	63	:	:	PUNCT
easat-4745	215	64	chi	chi	ADJ
easat-4745	215	65	-	-	PUNCT
easat-4745	215	66	square	square	ADJ
easat-4745	215	67	/	/	SYM
easat-4745	215	68	df	df	NOUN
easat-4745	216	1	=	=	NUM
easat-4745	216	2	1.248	1.248	NUM
easat-4745	216	3	(	(	PUNCT
easat-4745	216	4	<3	<3	NOUN
easat-4745	216	5	)	)	PUNCT
easat-4745	216	6	;	;	PUNCT
easat-4745	216	7	gfi	gfi	PROPN
easat-4745	216	8	=	=	PROPN
easat-4745	216	9	0.959	0.959	NUM
easat-4745	216	10	;	;	PUNCT
easat-4745	216	11	cfi	cfi	X
easat-4745	216	12	=	=	PROPN
easat-4745	216	13	0.991	0.991	NUM
easat-4745	216	14	(	(	PUNCT
easat-4745	216	15	>	>	NOUN
easat-4745	216	16	0.9	0.9	NUM
easat-4745	216	17	)	)	PUNCT
easat-4745	216	18	;	;	PUNCT
easat-4745	216	19	tli	tli	X
easat-4745	217	1	=	=	SYM
easat-4745	217	2	0.989	0.989	NUM
easat-4745	217	3	(	(	PUNCT
easat-4745	217	4	>	>	NOUN
easat-4745	217	5	0.9	0.9	NUM
easat-4745	217	6	)	)	PUNCT
easat-4745	217	7	;	;	PUNCT
easat-4745	217	8	rmsea	rmsea	NOUN
easat-4745	217	9	=	=	SYM
easat-4745	217	10	0.022	0.022	NUM
easat-4745	217	11	(	(	PUNCT
easat-4745	217	12	<	<	X
easat-4745	217	13	0.08	0.08	NUM
easat-4745	217	14	)	)	PUNCT
easat-4745	217	15	meets	meet	VERB
easat-4745	217	16	the	the	DET
easat-4745	217	17	requirement	requirement	NOUN
easat-4745	217	18	(	(	PUNCT
easat-4745	217	19	figure	figure	NOUN
easat-4745	217	20	2	2	NUM
easat-4745	217	21	)	)	PUNCT
easat-4745	217	22	.	.	PUNCT
easat-4745	218	1	1237	1237	NUM
easat-4745	218	2	edelweiss	edelweiss	PROPN
easat-4745	218	3	applied	apply	VERB
easat-4745	218	4	science	science	NOUN
easat-4745	218	5	and	and	CCONJ
easat-4745	218	6	technology	technology	NOUN
easat-4745	218	7	issn	issn	PROPN
easat-4745	218	8	:	:	PUNCT
easat-4745	218	9	2576	2576	NUM
easat-4745	218	10	-	-	SYM
easat-4745	218	11	8484	8484	NUM
easat-4745	218	12	vol	vol	NOUN
easat-4745	218	13	.	.	PROPN
easat-4745	219	1	9	9	NUM
easat-4745	219	2	,	,	PUNCT
easat-4745	219	3	no	no	INTJ
easat-4745	219	4	.	.	NOUN
easat-4745	219	5	2	2	NUM
easat-4745	219	6	:	:	PUNCT
easat-4745	219	7	1228	1228	NUM
easat-4745	219	8	-	-	SYM
easat-4745	219	9	1244	1244	NUM
easat-4745	219	10	,	,	PUNCT
easat-4745	219	11	2025	2025	NUM
easat-4745	219	12	doi	doi	NOUN
easat-4745	219	13	:	:	PUNCT
easat-4745	219	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	219	15	©	©	PROPN
easat-4745	219	16	2025	2025	NUM
easat-4745	219	17	by	by	ADP
easat-4745	219	18	the	the	DET
easat-4745	219	19	authors	author	NOUN
easat-4745	219	20	;	;	PUNCT
easat-4745	219	21	licensee	licensee	PROPN
easat-4745	219	22	learning	learn	VERB
easat-4745	219	23	gate	gate	PROPN
easat-4745	219	24	figure	figure	NOUN
easat-4745	219	25	5	5	NUM
easat-4745	219	26	.	.	PUNCT
easat-4745	219	27	cfa	cfa	PROPN
easat-4745	219	28	model	model	PROPN
easat-4745	219	29	.	.	PUNCT
easat-4745	220	1	the	the	DET
easat-4745	220	2	results	result	NOUN
easat-4745	220	3	of	of	ADP
easat-4745	220	4	the	the	DET
easat-4745	220	5	discriminant	discriminant	ADJ
easat-4745	220	6	validity	validity	NOUN
easat-4745	220	7	test	test	NOUN
easat-4745	220	8	are	be	AUX
easat-4745	220	9	presented	present	VERB
easat-4745	220	10	in	in	ADP
easat-4745	220	11	table	table	NOUN
easat-4745	220	12	3	3	NUM
easat-4745	220	13	;	;	PUNCT
easat-4745	220	14	the	the	DET
easat-4745	220	15	square	square	ADJ
easat-4745	220	16	root	root	NOUN
easat-4745	220	17	of	of	ADP
easat-4745	220	18	ave	ave	NOUN
easat-4745	220	19	is	be	AUX
easat-4745	220	20	larger	large	ADJ
easat-4745	220	21	than	than	ADP
easat-4745	220	22	the	the	DET
easat-4745	220	23	correlation	correlation	NOUN
easat-4745	220	24	value	value	NOUN
easat-4745	220	25	in	in	ADP
easat-4745	220	26	the	the	DET
easat-4745	220	27	rows	row	NOUN
easat-4745	220	28	and	and	CCONJ
easat-4745	220	29	columns	column	NOUN
easat-4745	220	30	.	.	PUNCT
easat-4745	221	1	therefore	therefore	ADV
easat-4745	221	2	,	,	PUNCT
easat-4745	221	3	according	accord	VERB
easat-4745	221	4	to	to	ADP
easat-4745	221	5	fornell	fornell	NOUN
easat-4745	221	6	-	-	PUNCT
easat-4745	221	7	larcker	larcker	NOUN
easat-4745	221	8	criteria	criterion	NOUN
easat-4745	221	9	[	[	X
easat-4745	221	10	42	42	NUM
easat-4745	221	11	]	]	PUNCT
easat-4745	221	12	,	,	PUNCT
easat-4745	221	13	the	the	DET
easat-4745	221	14	theoretical	theoretical	ADJ
easat-4745	221	15	model	model	NOUN
easat-4745	221	16	's	's	PART
easat-4745	221	17	research	research	NOUN
easat-4745	221	18	concepts	concept	NOUN
easat-4745	221	19	meet	meet	VERB
easat-4745	221	20	the	the	DET
easat-4745	221	21	discriminant	discriminant	ADJ
easat-4745	221	22	validity	validity	NOUN
easat-4745	221	23	requirement	requirement	NOUN
easat-4745	221	24	.	.	PUNCT
easat-4745	222	1	table	table	NOUN
easat-4745	222	2	3	3	NUM
easat-4745	222	3	.	.	PUNCT
easat-4745	223	1	discriminant	discriminant	ADJ
easat-4745	223	2	validity	validity	NOUN
easat-4745	223	3	test	test	NOUN
easat-4745	223	4	.	.	PUNCT
easat-4745	224	1	items	item	NOUN
easat-4745	224	2	pd	pd	INTJ
easat-4745	225	1	pp	pp	ADP
easat-4745	225	2	aa	aa	PROPN
easat-4745	225	3	pc	pc	PROPN
easat-4745	225	4	pq	pq	NOUN
easat-4745	225	5	pd	pd	PROPN
easat-4745	225	6	0.748	0.748	NUM
easat-4745	225	7	pp	pp	ADP
easat-4745	225	8	0.424	0.424	NUM
easat-4745	225	9	0.764	0.764	NUM
easat-4745	225	10	aa	aa	NOUN
easat-4745	225	11	0.736	0.736	NUM
easat-4745	225	12	0.618	0.618	NUM
easat-4745	225	13	0.749	0.749	NUM
easat-4745	225	14	pc	pc	NOUN
easat-4745	225	15	-0.441	-0.441	PUNCT
easat-4745	225	16	-0.249	-0.249	PUNCT
easat-4745	225	17	-0.593	-0.593	PROPN
easat-4745	225	18	0.775	0.775	NUM
easat-4745	225	19	pq	pq	NOUN
easat-4745	225	20	-0.106	-0.106	NOUN
easat-4745	225	21	-0.147	-0.147	PUNCT
easat-4745	225	22	-0.034	-0.034	PUNCT
easat-4745	225	23	-0.016	-0.016	ADP
easat-4745	225	24	0.735	0.735	NUM
easat-4745	225	25	1238	1238	NUM
easat-4745	225	26	edelweiss	edelweiss	PROPN
easat-4745	225	27	applied	apply	VERB
easat-4745	225	28	science	science	NOUN
easat-4745	225	29	and	and	CCONJ
easat-4745	225	30	technology	technology	NOUN
easat-4745	225	31	issn	issn	PROPN
easat-4745	225	32	:	:	PUNCT
easat-4745	225	33	2576	2576	NUM
easat-4745	225	34	-	-	SYM
easat-4745	225	35	8484	8484	NUM
easat-4745	225	36	vol	vol	NOUN
easat-4745	225	37	.	.	PROPN
easat-4745	226	1	9	9	NUM
easat-4745	226	2	,	,	PUNCT
easat-4745	226	3	no	no	INTJ
easat-4745	226	4	.	.	NOUN
easat-4745	226	5	2	2	NUM
easat-4745	226	6	:	:	PUNCT
easat-4745	226	7	1228	1228	NUM
easat-4745	226	8	-	-	SYM
easat-4745	226	9	1244	1244	NUM
easat-4745	226	10	,	,	PUNCT
easat-4745	226	11	2025	2025	NUM
easat-4745	226	12	doi	doi	NOUN
easat-4745	226	13	:	:	PUNCT
easat-4745	226	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	226	15	©	©	PROPN
easat-4745	226	16	2025	2025	NUM
easat-4745	226	17	by	by	ADP
easat-4745	226	18	the	the	DET
easat-4745	226	19	authors	author	NOUN
easat-4745	226	20	;	;	PUNCT
easat-4745	226	21	licensee	licensee	PROPN
easat-4745	226	22	learning	learning	NOUN
easat-4745	226	23	gate	gate	NOUN
easat-4745	226	24	4.3	4.3	NUM
easat-4745	226	25	.	.	PUNCT
easat-4745	226	26	structural	structural	ADJ
easat-4745	226	27	model	model	NOUN
easat-4745	226	28	and	and	CCONJ
easat-4745	226	29	hypotheses	hypothesis	NOUN
easat-4745	226	30	test	test	VERB
easat-4745	226	31	five	five	NUM
easat-4745	226	32	hypotheses	hypothesis	NOUN
easat-4745	226	33	were	be	AUX
easat-4745	226	34	developed	develop	VERB
easat-4745	226	35	to	to	PART
easat-4745	226	36	validate	validate	VERB
easat-4745	226	37	the	the	DET
easat-4745	226	38	conceptual	conceptual	ADJ
easat-4745	226	39	framework	framework	NOUN
easat-4745	226	40	of	of	ADP
easat-4745	226	41	the	the	DET
easat-4745	226	42	study	study	NOUN
easat-4745	226	43	.	.	PUNCT
easat-4745	227	1	the	the	DET
easat-4745	227	2	results	result	NOUN
easat-4745	227	3	of	of	ADP
easat-4745	227	4	the	the	DET
easat-4745	227	5	analysis	analysis	NOUN
easat-4745	227	6	are	be	AUX
easat-4745	227	7	presented	present	VERB
easat-4745	227	8	in	in	ADP
easat-4745	227	9	figure	figure	NOUN
easat-4745	227	10	3	3	NUM
easat-4745	227	11	.	.	PUNCT
easat-4745	228	1	the	the	DET
easat-4745	228	2	overall	overall	ADJ
easat-4745	228	3	fit	fit	ADJ
easat-4745	228	4	values	value	NOUN
easat-4745	228	5	of	of	ADP
easat-4745	228	6	the	the	DET
easat-4745	228	7	model	model	NOUN
easat-4745	228	8	all	all	PRON
easat-4745	228	9	meet	meet	VERB
easat-4745	228	10	technical	technical	ADJ
easat-4745	228	11	requirements	requirement	NOUN
easat-4745	228	12	:	:	PUNCT
easat-4745	228	13	gfi	gfi	PROPN
easat-4745	228	14	=	=	PROPN
easat-4745	228	15	0.965	0.965	NUM
easat-4745	228	16	;	;	PUNCT
easat-4745	228	17	tli	tli	X
easat-4745	228	18	=	=	SYM
easat-4745	228	19	0.987	0.987	NUM
easat-4745	228	20	(	(	PUNCT
easat-4745	228	21	>	>	NOUN
easat-4745	228	22	0.9	0.9	NUM
easat-4745	228	23	)	)	PUNCT
easat-4745	228	24	;	;	PUNCT
easat-4745	229	1	cfi	cfi	X
easat-4745	229	2	=	=	SYM
easat-4745	229	3	0.989	0.989	NUM
easat-4745	229	4	(	(	PUNCT
easat-4745	229	5	>	>	NOUN
easat-4745	229	6	0.9	0.9	NUM
easat-4745	229	7	)	)	PUNCT
easat-4745	229	8	;	;	PUNCT
easat-4745	229	9	rmsea	rmsea	NOUN
easat-4745	229	10	=	=	SYM
easat-4745	229	11	0.053	0.053	NUM
easat-4745	229	12	(	(	PUNCT
easat-4745	229	13	<	<	X
easat-4745	229	14	0.08	0.08	NUM
easat-4745	229	15	)	)	PUNCT
easat-4745	229	16	meets	meet	VERB
easat-4745	229	17	the	the	DET
easat-4745	229	18	requirements	requirement	NOUN
easat-4745	229	19	.	.	PUNCT
easat-4745	230	1	figure	figure	VERB
easat-4745	230	2	6	6	NUM
easat-4745	230	3	.	.	PUNCT
easat-4745	230	4	test	test	NOUN
easat-4745	230	5	research	research	NOUN
easat-4745	230	6	hypotheses	hypothesis	NOUN
easat-4745	230	7	using	use	VERB
easat-4745	230	8	sem	sem	NOUN
easat-4745	230	9	.	.	PUNCT
easat-4745	231	1	research	research	NOUN
easat-4745	231	2	results	result	NOUN
easat-4745	231	3	show	show	VERB
easat-4745	231	4	that	that	SCONJ
easat-4745	231	5	the	the	DET
easat-4745	231	6	factors	factor	NOUN
easat-4745	231	7	of	of	ADP
easat-4745	231	8	pp	pp	ADV
easat-4745	231	9	,	,	PUNCT
easat-4745	231	10	pc	pc	NOUN
easat-4745	231	11	have	have	VERB
easat-4745	231	12	a	a	DET
easat-4745	231	13	positive	positive	ADJ
easat-4745	231	14	impact	impact	NOUN
easat-4745	231	15	on	on	ADP
easat-4745	231	16	the	the	DET
easat-4745	231	17	aa	aa	NOUN
easat-4745	231	18	;	;	PUNCT
easat-4745	231	19	aa	aa	NOUN
easat-4745	231	20	has	have	VERB
easat-4745	231	21	a	a	DET
easat-4745	231	22	positive	positive	ADJ
easat-4745	231	23	effect	effect	NOUN
easat-4745	231	24	on	on	ADP
easat-4745	231	25	the	the	DET
easat-4745	231	26	pd	pd	PROPN
easat-4745	231	27	table	table	NOUN
easat-4745	231	28	4	4	NUM
easat-4745	231	29	.	.	PUNCT
easat-4745	231	30	table	table	NOUN
easat-4745	231	31	4	4	NUM
easat-4745	231	32	.	.	PUNCT
easat-4745	232	1	regression	regression	VERB
easat-4745	232	2	weights	weight	NOUN
easat-4745	232	3	of	of	ADP
easat-4745	232	4	theoretical	theoretical	ADJ
easat-4745	232	5	relationships	relationship	NOUN
easat-4745	232	6	.	.	PUNCT
easat-4745	233	1	hypothesis	hypothesis	NOUN
easat-4745	233	2	relationship	relationship	PROPN
easat-4745	233	3	wei	wei	PROPN
easat-4745	233	4	s.e	s.e	PROPN
easat-4745	233	5	.	.	PROPN
easat-4745	233	6	c.r	c.r	PROPN
easat-4745	233	7	p	p	NOUN
easat-4745	233	8	conclusion	conclusion	NOUN
easat-4745	233	9	h1	h1	VERB
easat-4745	233	10	aa	aa	NOUN
easat-4745	233	11	<	<	X
easat-4745	233	12	--pp	--pp	NOUN
easat-4745	233	13	0.377	0.377	NUM
easat-4745	233	14	0.036	0.036	NUM
easat-4745	233	15	10.461	10.461	NUM
easat-4745	233	16	*	*	PUNCT
easat-4745	233	17	*	*	PUNCT
easat-4745	233	18	*	*	PUNCT
easat-4745	233	19	accepted	accept	VERB
easat-4745	233	20	h2	h2	PROPN
easat-4745	233	21	aa	aa	NOUN
easat-4745	233	22	<	<	X
easat-4745	233	23	--pc	--pc	INTJ
easat-4745	233	24	-0.319	-0.319	PROPN
easat-4745	234	1	0.031	0.031	NUM
easat-4745	234	2	-10.250	-10.250	NUM
easat-4745	235	1	*	*	PUNCT
easat-4745	235	2	*	*	PUNCT
easat-4745	235	3	*	*	PUNCT
easat-4745	235	4	accepted	accept	VERB
easat-4745	235	5	h3	h3	NOUN
easat-4745	235	6	pd	pd	PROPN
easat-4745	235	7	<	<	X
easat-4745	235	8	--aa	--aa	NOUN
easat-4745	235	9	0.701	0.701	NUM
easat-4745	235	10	0.058	0.058	NUM
easat-4745	235	11	12.050	12.050	NUM
easat-4745	235	12	*	*	PUNCT
easat-4745	235	13	*	*	PUNCT
easat-4745	235	14	*	*	PUNCT
easat-4745	235	15	accepted	accepted	ADJ
easat-4745	235	16	figure	figure	NOUN
easat-4745	235	17	7	7	NUM
easat-4745	235	18	.	.	PUNCT
easat-4745	235	19	results	result	NOUN
easat-4745	235	20	of	of	ADP
easat-4745	235	21	moderating	moderate	VERB
easat-4745	235	22	variables	variable	NOUN
easat-4745	235	23	on	on	ADP
easat-4745	235	24	the	the	DET
easat-4745	235	25	relationship	relationship	NOUN
easat-4745	235	26	between	between	ADP
easat-4745	235	27	pp	pp	ADV
easat-4745	235	28	and	and	CCONJ
easat-4745	235	29	aa	aa	NOUN
easat-4745	235	30	.	.	PUNCT
easat-4745	236	1	1239	1239	NUM
easat-4745	236	2	edelweiss	edelweiss	PROPN
easat-4745	236	3	applied	apply	VERB
easat-4745	236	4	science	science	NOUN
easat-4745	236	5	and	and	CCONJ
easat-4745	236	6	technology	technology	NOUN
easat-4745	236	7	issn	issn	PROPN
easat-4745	236	8	:	:	PUNCT
easat-4745	236	9	2576	2576	NUM
easat-4745	236	10	-	-	SYM
easat-4745	236	11	8484	8484	NUM
easat-4745	236	12	vol	vol	NOUN
easat-4745	236	13	.	.	PROPN
easat-4745	237	1	9	9	NUM
easat-4745	237	2	,	,	PUNCT
easat-4745	237	3	no	no	INTJ
easat-4745	237	4	.	.	NOUN
easat-4745	237	5	2	2	NUM
easat-4745	237	6	:	:	PUNCT
easat-4745	237	7	1228	1228	NUM
easat-4745	237	8	-	-	SYM
easat-4745	237	9	1244	1244	NUM
easat-4745	237	10	,	,	PUNCT
easat-4745	237	11	2025	2025	NUM
easat-4745	237	12	doi	doi	NOUN
easat-4745	237	13	:	:	PUNCT
easat-4745	237	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	237	15	©	©	PROPN
easat-4745	237	16	2025	2025	NUM
easat-4745	237	17	by	by	ADP
easat-4745	237	18	the	the	DET
easat-4745	237	19	authors	author	NOUN
easat-4745	237	20	;	;	PUNCT
easat-4745	237	21	licensee	licensee	PROPN
easat-4745	237	22	learning	learning	NOUN
easat-4745	237	23	gate	gate	PROPN
easat-4745	237	24	4.4	4.4	NUM
easat-4745	237	25	.	.	PUNCT
easat-4745	238	1	moderator	moderator	NOUN
easat-4745	238	2	variable	variable	ADJ
easat-4745	238	3	analysis	analysis	NOUN
easat-4745	238	4	results	result	VERB
easat-4745	238	5	variable	variable	NOUN
easat-4745	238	6	int_1	int_1	ADV
easat-4745	238	7	has	have	VERB
easat-4745	238	8	a	a	DET
easat-4745	238	9	t	t	NOUN
easat-4745	238	10	-	-	PUNCT
easat-4745	238	11	test	test	NOUN
easat-4745	238	12	p_value	p_value	NOUN
easat-4745	238	13	of	of	ADP
easat-4745	238	14	0.020	0.020	NUM
easat-4745	238	15	<	<	X
easat-4745	238	16	0.05	0.05	NUM
easat-4745	238	17	which	which	PRON
easat-4745	238	18	is	be	AUX
easat-4745	238	19	statistically	statistically	ADV
easat-4745	238	20	significant	significant	ADJ
easat-4745	238	21	,	,	PUNCT
easat-4745	238	22	variable	variable	ADJ
easat-4745	238	23	pq	pq	PROPN
easat-4745	238	24	plays	play	VERB
easat-4745	238	25	a	a	DET
easat-4745	238	26	moderating	moderate	VERB
easat-4745	238	27	role	role	NOUN
easat-4745	238	28	in	in	ADP
easat-4745	238	29	the	the	DET
easat-4745	238	30	impact	impact	NOUN
easat-4745	238	31	of	of	ADP
easat-4745	238	32	pp	pp	PROPN
easat-4745	238	33	on	on	ADP
easat-4745	238	34	aa	aa	NOUN
easat-4745	238	35	.	.	PUNCT
easat-4745	239	1	the	the	DET
easat-4745	239	2	regression	regression	NOUN
easat-4745	239	3	coefficient	coefficient	NOUN
easat-4745	239	4	of	of	ADP
easat-4745	239	5	the	the	DET
easat-4745	239	6	moderating	moderating	NOUN
easat-4745	239	7	impact	impact	NOUN
easat-4745	239	8	is	be	AUX
easat-4745	239	9	0.130	0.130	NUM
easat-4745	239	10	>	>	X
easat-4745	239	11	0	0	NUM
easat-4745	239	12	,	,	PUNCT
easat-4745	239	13	so	so	CCONJ
easat-4745	239	14	when	when	SCONJ
easat-4745	239	15	pq	pq	NOUN
easat-4745	239	16	increases	increase	VERB
easat-4745	239	17	,	,	PUNCT
easat-4745	239	18	pp	pp	ADV
easat-4745	239	19	will	will	AUX
easat-4745	239	20	have	have	VERB
easat-4745	239	21	a	a	DET
easat-4745	239	22	stronger	strong	ADJ
easat-4745	239	23	impact	impact	NOUN
easat-4745	239	24	on	on	ADP
easat-4745	239	25	aa	aa	PROPN
easat-4745	239	26	.	.	PUNCT
easat-4745	240	1	figure	figure	NOUN
easat-4745	240	2	8	8	NUM
easat-4745	240	3	.	.	PUNCT
easat-4745	241	1	results	result	NOUN
easat-4745	241	2	of	of	ADP
easat-4745	241	3	moderating	moderate	VERB
easat-4745	241	4	variables	variable	NOUN
easat-4745	241	5	on	on	ADP
easat-4745	241	6	the	the	DET
easat-4745	241	7	relationship	relationship	NOUN
easat-4745	241	8	between	between	ADP
easat-4745	241	9	pc	pc	NOUN
easat-4745	241	10	and	and	CCONJ
easat-4745	241	11	aa	aa	PROPN
easat-4745	241	12	variable	variable	NOUN
easat-4745	241	13	int_1	int_1	ADV
easat-4745	241	14	has	have	VERB
easat-4745	241	15	a	a	DET
easat-4745	241	16	t	t	NOUN
easat-4745	241	17	-	-	PUNCT
easat-4745	241	18	test	test	NOUN
easat-4745	241	19	p_value	p_value	NOUN
easat-4745	241	20	of	of	ADP
easat-4745	241	21	0.022	0.022	NUM
easat-4745	241	22	<	<	X
easat-4745	241	23	0.05	0.05	NUM
easat-4745	241	24	which	which	PRON
easat-4745	241	25	is	be	AUX
easat-4745	241	26	statistically	statistically	ADV
easat-4745	241	27	significant	significant	ADJ
easat-4745	241	28	,	,	PUNCT
easat-4745	241	29	variable	variable	ADJ
easat-4745	241	30	pq	pq	PROPN
easat-4745	241	31	plays	play	VERB
easat-4745	241	32	a	a	DET
easat-4745	241	33	moderating	moderate	VERB
easat-4745	241	34	role	role	NOUN
easat-4745	241	35	in	in	ADP
easat-4745	241	36	the	the	DET
easat-4745	241	37	impact	impact	NOUN
easat-4745	241	38	of	of	ADP
easat-4745	241	39	pc	pc	NOUN
easat-4745	241	40	on	on	ADP
easat-4745	241	41	aa	aa	NOUN
easat-4745	241	42	.	.	PUNCT
easat-4745	242	1	the	the	DET
easat-4745	242	2	regression	regression	NOUN
easat-4745	242	3	coefficient	coefficient	NOUN
easat-4745	242	4	of	of	ADP
easat-4745	242	5	the	the	DET
easat-4745	242	6	moderating	moderating	NOUN
easat-4745	242	7	impact	impact	NOUN
easat-4745	242	8	is	be	AUX
easat-4745	242	9	0.084	0.084	NUM
easat-4745	242	10	>	>	X
easat-4745	242	11	0	0	NUM
easat-4745	242	12	,	,	PUNCT
easat-4745	242	13	so	so	CCONJ
easat-4745	242	14	when	when	SCONJ
easat-4745	242	15	pq	pq	NOUN
easat-4745	242	16	increases	increase	NOUN
easat-4745	242	17	,	,	PUNCT
easat-4745	242	18	pc	pc	NOUN
easat-4745	242	19	will	will	AUX
easat-4745	242	20	have	have	VERB
easat-4745	242	21	a	a	DET
easat-4745	242	22	weaker	weak	ADJ
easat-4745	242	23	impact	impact	NOUN
easat-4745	242	24	on	on	ADP
easat-4745	242	25	aa	aa	NOUN
easat-4745	242	26	.	.	PROPN
easat-4745	243	1	5	5	X
easat-4745	243	2	.	.	X
easat-4745	243	3	discussion	discussion	NOUN
easat-4745	243	4	hypothesis	hypothesis	NOUN
easat-4745	243	5	1	1	NUM
easat-4745	243	6	(	(	PUNCT
easat-4745	243	7	h1	h1	PROPN
easat-4745	243	8	):	):	PUNCT
easat-4745	243	9	the	the	DET
easat-4745	243	10	perceived	perceive	VERB
easat-4745	243	11	personalization	personalization	NOUN
easat-4745	243	12	of	of	ADP
easat-4745	243	13	advertising	advertising	NOUN
easat-4745	243	14	positively	positively	ADV
easat-4745	243	15	impacts	impact	VERB
easat-4745	243	16	attitudes	attitude	NOUN
easat-4745	243	17	toward	toward	ADP
easat-4745	243	18	advertising	advertising	NOUN
easat-4745	243	19	.	.	PUNCT
easat-4745	244	1	the	the	DET
easat-4745	244	2	results	result	NOUN
easat-4745	244	3	confirm	confirm	VERB
easat-4745	244	4	this	this	DET
easat-4745	244	5	hypothesis	hypothesis	NOUN
easat-4745	244	6	,	,	PUNCT
easat-4745	244	7	indicating	indicate	VERB
easat-4745	244	8	that	that	SCONJ
easat-4745	244	9	consumers	consumer	NOUN
easat-4745	244	10	'	'	PART
easat-4745	244	11	perceptions	perception	NOUN
easat-4745	244	12	of	of	ADP
easat-4745	244	13	personalization	personalization	NOUN
easat-4745	244	14	in	in	ADP
easat-4745	244	15	advertising	advertising	NOUN
easat-4745	244	16	foster	foster	ADJ
easat-4745	244	17	positive	positive	ADJ
easat-4745	244	18	attitudes	attitude	NOUN
easat-4745	244	19	.	.	PUNCT
easat-4745	245	1	this	this	PRON
easat-4745	245	2	aligns	align	VERB
easat-4745	245	3	with	with	ADP
easat-4745	245	4	the	the	DET
easat-4745	245	5	findings	finding	NOUN
easat-4745	245	6	of	of	ADP
easat-4745	245	7	[	[	X
easat-4745	245	8	30	30	NUM
easat-4745	245	9	]	]	PUNCT
easat-4745	245	10	,	,	PUNCT
easat-4745	245	11	who	who	PRON
easat-4745	245	12	demonstrated	demonstrate	VERB
easat-4745	245	13	that	that	SCONJ
easat-4745	245	14	well	well	ADV
easat-4745	245	15	-	-	PUNCT
easat-4745	245	16	personalized	personalize	VERB
easat-4745	245	17	content	content	NOUN
easat-4745	245	18	enhances	enhance	VERB
easat-4745	245	19	engagement	engagement	NOUN
easat-4745	245	20	and	and	CCONJ
easat-4745	245	21	positive	positive	ADJ
easat-4745	245	22	reception	reception	NOUN
easat-4745	245	23	of	of	ADP
easat-4745	245	24	advertising	advertising	NOUN
easat-4745	245	25	.	.	PUNCT
easat-4745	246	1	similarly	similarly	ADV
easat-4745	246	2	,	,	PUNCT
easat-4745	246	3	cacioppo	cacioppo	NOUN
easat-4745	246	4	,	,	PUNCT
easat-4745	246	5	et	et	PROPN
easat-4745	246	6	al	al	PROPN
easat-4745	246	7	.	.	PUNCT
easat-4745	247	1	[	[	X
easat-4745	247	2	15	15	NUM
easat-4745	247	3	]	]	PUNCT
easat-4745	247	4	found	find	VERB
easat-4745	247	5	that	that	SCONJ
easat-4745	247	6	personalized	personalize	VERB
easat-4745	247	7	content	content	NOUN
easat-4745	247	8	in	in	ADP
easat-4745	247	9	advertising	advertising	NOUN
easat-4745	247	10	to	to	ADP
easat-4745	247	11	deeper	deep	ADJ
easat-4745	247	12	processing	processing	NOUN
easat-4745	247	13	and	and	CCONJ
easat-4745	247	14	stronger	strong	ADJ
easat-4745	247	15	attitudes	attitude	NOUN
easat-4745	247	16	toward	toward	ADP
easat-4745	247	17	advertising	advertising	NOUN
easat-4745	247	18	,	,	PUNCT
easat-4745	247	19	thus	thus	ADV
easat-4745	247	20	supporting	support	VERB
easat-4745	247	21	this	this	DET
easat-4745	247	22	study	study	NOUN
easat-4745	247	23	’s	’s	PART
easat-4745	247	24	findings	finding	NOUN
easat-4745	247	25	.	.	PUNCT
easat-4745	248	1	hypothesis	hypothesis	NOUN
easat-4745	248	2	2	2	NUM
easat-4745	248	3	(	(	PUNCT
easat-4745	248	4	h2	h2	NOUN
easat-4745	248	5	):	):	PUNCT
easat-4745	248	6	privacy	privacy	NOUN
easat-4745	248	7	concerns	concern	NOUN
easat-4745	248	8	negatively	negatively	ADV
easat-4745	248	9	impact	impact	VERB
easat-4745	248	10	attitudes	attitude	NOUN
easat-4745	248	11	toward	toward	ADP
easat-4745	248	12	personalized	personalized	ADJ
easat-4745	248	13	advertising	advertising	NOUN
easat-4745	248	14	.	.	PUNCT
easat-4745	249	1	this	this	DET
easat-4745	249	2	study	study	NOUN
easat-4745	249	3	's	's	PART
easat-4745	249	4	findings	finding	NOUN
easat-4745	249	5	support	support	VERB
easat-4745	249	6	this	this	DET
easat-4745	249	7	hypothesis	hypothesis	NOUN
easat-4745	249	8	,	,	PUNCT
easat-4745	249	9	with	with	ADP
easat-4745	249	10	privacy	privacy	NOUN
easat-4745	249	11	concerns	concern	NOUN
easat-4745	249	12	decreasing	decrease	VERB
easat-4745	249	13	positive	positive	ADJ
easat-4745	249	14	attitudes	attitude	NOUN
easat-4745	249	15	toward	toward	ADP
easat-4745	249	16	advertisements	advertisement	NOUN
easat-4745	249	17	.	.	PUNCT
easat-4745	250	1	this	this	DET
easat-4745	250	2	outcome	outcome	NOUN
easat-4745	250	3	is	be	AUX
easat-4745	250	4	consistent	consistent	ADJ
easat-4745	250	5	with	with	ADP
easat-4745	250	6	van	van	PROPN
easat-4745	250	7	ooijen	ooijen	NOUN
easat-4745	250	8	,	,	PUNCT
easat-4745	250	9	et	et	PROPN
easat-4745	250	10	al	al	PROPN
easat-4745	250	11	.	.	PUNCT
easat-4745	251	1	[	[	X
easat-4745	251	2	32	32	NUM
easat-4745	251	3	]	]	PUNCT
easat-4745	251	4	and	and	CCONJ
easat-4745	251	5	lina	lina	PROPN
easat-4745	251	6	and	and	CCONJ
easat-4745	251	7	setiyanto	setiyanto	NOUN
easat-4745	251	8	[	[	X
easat-4745	251	9	31	31	NUM
easat-4745	251	10	]	]	PUNCT
easat-4745	251	11	who	who	PRON
easat-4745	251	12	noted	note	VERB
easat-4745	251	13	that	that	SCONJ
easat-4745	251	14	increased	increase	VERB
easat-4745	251	15	privacy	privacy	NOUN
easat-4745	251	16	concerns	concern	NOUN
easat-4745	251	17	lead	lead	VERB
easat-4745	251	18	to	to	ADP
easat-4745	251	19	skepticism	skepticism	NOUN
easat-4745	251	20	and	and	CCONJ
easat-4745	251	21	reluctance	reluctance	NOUN
easat-4745	251	22	towards	towards	ADP
easat-4745	251	23	advertisements	advertisement	NOUN
easat-4745	251	24	.	.	PUNCT
easat-4745	252	1	further	further	ADJ
easat-4745	252	2	support	support	NOUN
easat-4745	252	3	comes	come	VERB
easat-4745	252	4	from	from	ADP
easat-4745	252	5	van	van	PROPN
easat-4745	252	6	doorn	doorn	PROPN
easat-4745	252	7	and	and	CCONJ
easat-4745	252	8	hoekstra	hoekstra	PROPN
easat-4745	253	1	[	[	X
easat-4745	253	2	43	43	NUM
easat-4745	253	3	]	]	PUNCT
easat-4745	253	4	who	who	PRON
easat-4745	253	5	discussed	discuss	VERB
easat-4745	253	6	how	how	SCONJ
easat-4745	253	7	privacy	privacy	NOUN
easat-4745	253	8	concerns	concern	NOUN
easat-4745	253	9	create	create	VERB
easat-4745	253	10	barriers	barrier	NOUN
easat-4745	253	11	in	in	ADP
easat-4745	253	12	consumer	consumer	NOUN
easat-4745	253	13	trust	trust	NOUN
easat-4745	253	14	,	,	PUNCT
easat-4745	253	15	thereby	thereby	ADV
easat-4745	253	16	affecting	affect	VERB
easat-4745	253	17	attitudes	attitude	NOUN
easat-4745	253	18	.	.	PUNCT
easat-4745	254	1	hypothesis	hypothesis	NOUN
easat-4745	254	2	3	3	NUM
easat-4745	254	3	(	(	PUNCT
easat-4745	254	4	h3	h3	NOUN
easat-4745	254	5	):	):	PUNCT
easat-4745	254	6	attitudes	attitude	NOUN
easat-4745	254	7	toward	toward	ADP
easat-4745	254	8	advertising	advertising	NOUN
easat-4745	254	9	positively	positively	ADV
easat-4745	254	10	impact	impact	NOUN
easat-4745	254	11	purchasing	purchasing	NOUN
easat-4745	254	12	decisions	decision	NOUN
easat-4745	254	13	.	.	PUNCT
easat-4745	255	1	the	the	DET
easat-4745	255	2	study	study	NOUN
easat-4745	255	3	results	result	NOUN
easat-4745	255	4	confirm	confirm	VERB
easat-4745	255	5	this	this	PRON
easat-4745	255	6	,	,	PUNCT
easat-4745	255	7	showing	show	VERB
easat-4745	255	8	that	that	SCONJ
easat-4745	255	9	positive	positive	ADJ
easat-4745	255	10	attitudes	attitude	NOUN
easat-4745	255	11	directly	directly	ADV
easat-4745	255	12	enhance	enhance	VERB
easat-4745	255	13	purchasing	purchasing	NOUN
easat-4745	255	14	decisions	decision	NOUN
easat-4745	255	15	.	.	PUNCT
easat-4745	256	1	this	this	PRON
easat-4745	256	2	is	be	AUX
easat-4745	256	3	in	in	ADP
easat-4745	256	4	line	line	NOUN
easat-4745	256	5	with	with	ADP
easat-4745	256	6	genç	genç	PROPN
easat-4745	256	7	and	and	CCONJ
easat-4745	256	8	turna	turna	ADJ
easat-4745	256	9	[	[	X
easat-4745	256	10	33	33	NUM
easat-4745	256	11	]	]	PUNCT
easat-4745	256	12	who	who	PRON
easat-4745	256	13	found	find	VERB
easat-4745	256	14	that	that	SCONJ
easat-4745	256	15	favorable	favorable	ADJ
easat-4745	256	16	attitudes	attitude	NOUN
easat-4745	256	17	toward	toward	ADP
easat-4745	256	18	advertisements	advertisement	NOUN
easat-4745	256	19	on	on	ADP
easat-4745	256	20	social	social	ADJ
easat-4745	256	21	media	medium	NOUN
easat-4745	256	22	platforms	platform	NOUN
easat-4745	256	23	significantly	significantly	ADV
easat-4745	256	24	boost	boost	VERB
easat-4745	256	25	purchase	purchase	NOUN
easat-4745	256	26	intentions	intention	NOUN
easat-4745	256	27	,	,	PUNCT
easat-4745	256	28	particularly	particularly	ADV
easat-4745	256	29	among	among	ADP
easat-4745	256	30	active	active	ADJ
easat-4745	256	31	social	social	ADJ
easat-4745	256	32	media	medium	NOUN
easat-4745	256	33	users	user	NOUN
easat-4745	256	34	.	.	PUNCT
easat-4745	257	1	melati	melati	PROPN
easat-4745	257	2	,	,	PUNCT
easat-4745	257	3	et	et	PROPN
easat-4745	257	4	al	al	PROPN
easat-4745	257	5	.	.	PUNCT
easat-4745	258	1	[	[	X
easat-4745	258	2	34	34	NUM
easat-4745	258	3	]	]	PUNCT
easat-4745	258	4	also	also	ADV
easat-4745	258	5	highlighted	highlight	VERB
easat-4745	258	6	that	that	SCONJ
easat-4745	258	7	consumer	consumer	NOUN
easat-4745	258	8	attitudes	attitude	NOUN
easat-4745	258	9	are	be	AUX
easat-4745	258	10	crucial	crucial	ADJ
easat-4745	258	11	in	in	ADP
easat-4745	258	12	influencing	influence	VERB
easat-4745	258	13	decisions	decision	NOUN
easat-4745	258	14	,	,	PUNCT
easat-4745	258	15	especially	especially	ADV
easat-4745	258	16	when	when	SCONJ
easat-4745	258	17	the	the	DET
easat-4745	258	18	ad	ad	NOUN
easat-4745	258	19	content	content	NOUN
easat-4745	258	20	is	be	AUX
easat-4745	258	21	engaging	engage	VERB
easat-4745	258	22	or	or	CCONJ
easat-4745	258	23	features	feature	VERB
easat-4745	258	24	credible	credible	ADJ
easat-4745	258	25	figures	figure	NOUN
easat-4745	258	26	,	,	PUNCT
easat-4745	258	27	reinforcing	reinforce	VERB
easat-4745	258	28	this	this	DET
easat-4745	258	29	study	study	NOUN
easat-4745	258	30	’s	’s	PART
easat-4745	258	31	outcome	outcome	NOUN
easat-4745	258	32	.	.	PUNCT
easat-4745	259	1	hypothesis	hypothesis	NOUN
easat-4745	259	2	4	4	NUM
easat-4745	259	3	(	(	PUNCT
easat-4745	259	4	h4	h4	PROPN
easat-4745	259	5	):	):	PUNCT
easat-4745	259	6	perceived	perceive	VERB
easat-4745	259	7	quality	quality	NOUN
easat-4745	259	8	of	of	ADP
easat-4745	259	9	xai	xai	PROPN
easat-4745	259	10	moderates	moderate	VERB
easat-4745	259	11	the	the	DET
easat-4745	259	12	relationship	relationship	NOUN
easat-4745	259	13	between	between	ADP
easat-4745	259	14	perceived	perceive	VERB
easat-4745	259	15	personalization	personalization	NOUN
easat-4745	259	16	and	and	CCONJ
easat-4745	259	17	attitudes	attitude	NOUN
easat-4745	259	18	toward	toward	ADP
easat-4745	259	19	advertising	advertising	NOUN
easat-4745	259	20	.	.	PUNCT
easat-4745	260	1	findings	finding	NOUN
easat-4745	260	2	confirm	confirm	VERB
easat-4745	260	3	that	that	SCONJ
easat-4745	260	4	high	high	ADJ
easat-4745	260	5	-	-	PUNCT
easat-4745	260	6	quality	quality	NOUN
easat-4745	260	7	xai	xai	NOUN
easat-4745	260	8	enhances	enhance	VERB
easat-4745	260	9	consumers	consumer	NOUN
easat-4745	260	10	'	'	PART
easat-4745	260	11	perception	perception	NOUN
easat-4745	260	12	of	of	ADP
easat-4745	260	13	personalization	personalization	NOUN
easat-4745	260	14	,	,	PUNCT
easat-4745	260	15	thereby	thereby	ADV
easat-4745	260	16	improving	improve	VERB
easat-4745	260	17	their	their	PRON
easat-4745	260	18	attitudes	attitude	NOUN
easat-4745	260	19	toward	toward	ADP
easat-4745	260	20	advertisements	advertisement	NOUN
easat-4745	260	21	.	.	PUNCT
easat-4745	261	1	these	these	DET
easat-4745	261	2	results	result	NOUN
easat-4745	261	3	are	be	AUX
easat-4745	261	4	consistent	consistent	ADJ
easat-4745	261	5	with	with	ADP
easat-4745	261	6	tsai	tsai	PROPN
easat-4745	261	7	,	,	PUNCT
easat-4745	261	8	et	et	PROPN
easat-4745	261	9	al	al	PROPN
easat-4745	261	10	.	.	PUNCT
easat-4745	262	1	[	[	X
easat-4745	262	2	20	20	NUM
easat-4745	262	3	]	]	PUNCT
easat-4745	262	4	,	,	PUNCT
easat-4745	262	5	who	who	PRON
easat-4745	262	6	emphasized	emphasize	VERB
easat-4745	262	7	the	the	DET
easat-4745	262	8	importance	importance	NOUN
easat-4745	262	9	of	of	ADP
easat-4745	262	10	transparency	transparency	NOUN
easat-4745	262	11	in	in	ADP
easat-4745	262	12	ai	ai	PROPN
easat-4745	262	13	systems	system	NOUN
easat-4745	262	14	to	to	PART
easat-4745	262	15	build	build	VERB
easat-4745	262	16	trust	trust	NOUN
easat-4745	262	17	and	and	CCONJ
easat-4745	262	18	positively	positively	ADV
easat-4745	262	19	influence	influence	VERB
easat-4745	262	20	consumer	consumer	NOUN
easat-4745	262	21	perceptions	perception	NOUN
easat-4745	262	22	.	.	PUNCT
easat-4745	263	1	similarly	similarly	ADV
easat-4745	263	2	,	,	PUNCT
easat-4745	263	3	huang	huang	PROPN
easat-4745	263	4	and	and	CCONJ
easat-4745	263	5	wang	wang	PROPN
easat-4745	263	6	1240	1240	NUM
easat-4745	263	7	edelweiss	edelweiss	PROPN
easat-4745	263	8	applied	apply	VERB
easat-4745	263	9	science	science	NOUN
easat-4745	263	10	and	and	CCONJ
easat-4745	263	11	technology	technology	NOUN
easat-4745	263	12	issn	issn	PROPN
easat-4745	263	13	:	:	PUNCT
easat-4745	263	14	2576	2576	NUM
easat-4745	263	15	-	-	SYM
easat-4745	263	16	8484	8484	NUM
easat-4745	263	17	vol	vol	NOUN
easat-4745	263	18	.	.	PROPN
easat-4745	264	1	9	9	NUM
easat-4745	264	2	,	,	PUNCT
easat-4745	264	3	no	no	INTJ
easat-4745	264	4	.	.	NOUN
easat-4745	264	5	2	2	NUM
easat-4745	264	6	:	:	PUNCT
easat-4745	264	7	1228	1228	NUM
easat-4745	264	8	-	-	SYM
easat-4745	264	9	1244	1244	NUM
easat-4745	264	10	,	,	PUNCT
easat-4745	264	11	2025	2025	NUM
easat-4745	264	12	doi	doi	NOUN
easat-4745	264	13	:	:	PUNCT
easat-4745	264	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	264	15	©	©	PROPN
easat-4745	264	16	2025	2025	NUM
easat-4745	264	17	by	by	ADP
easat-4745	264	18	the	the	DET
easat-4745	264	19	authors	author	NOUN
easat-4745	264	20	;	;	PUNCT
easat-4745	264	21	licensee	licensee	PROPN
easat-4745	264	22	learning	learning	NOUN
easat-4745	264	23	gate	gate	NOUN
easat-4745	265	1	[	[	X
easat-4745	265	2	37	37	NUM
easat-4745	265	3	]	]	PUNCT
easat-4745	265	4	demonstrated	demonstrate	VERB
easat-4745	265	5	that	that	SCONJ
easat-4745	265	6	when	when	SCONJ
easat-4745	265	7	ai	ai	ADJ
easat-4745	265	8	explanations	explanation	NOUN
easat-4745	265	9	are	be	AUX
easat-4745	265	10	clear	clear	ADJ
easat-4745	265	11	,	,	PUNCT
easat-4745	265	12	they	they	PRON
easat-4745	265	13	enhance	enhance	VERB
easat-4745	265	14	the	the	DET
easat-4745	265	15	relevance	relevance	NOUN
easat-4745	265	16	of	of	ADP
easat-4745	265	17	personalized	personalized	ADJ
easat-4745	265	18	advertising	advertising	NOUN
easat-4745	265	19	and	and	CCONJ
easat-4745	265	20	foster	foster	ADJ
easat-4745	265	21	better	well	ADJ
easat-4745	265	22	engagement	engagement	NOUN
easat-4745	265	23	,	,	PUNCT
easat-4745	265	24	which	which	PRON
easat-4745	265	25	aligns	align	VERB
easat-4745	265	26	with	with	ADP
easat-4745	265	27	the	the	DET
easat-4745	265	28	findings	finding	NOUN
easat-4745	265	29	of	of	ADP
easat-4745	265	30	this	this	DET
easat-4745	265	31	study	study	NOUN
easat-4745	265	32	.	.	PUNCT
easat-4745	266	1	hypothesis	hypothesis	NOUN
easat-4745	266	2	5	5	NUM
easat-4745	266	3	(	(	PUNCT
easat-4745	266	4	h5	h5	PROPN
easat-4745	266	5	):	):	PUNCT
easat-4745	266	6	perceived	perceive	VERB
easat-4745	266	7	quality	quality	NOUN
easat-4745	266	8	of	of	ADP
easat-4745	266	9	xai	xai	PROPN
easat-4745	266	10	moderates	moderate	VERB
easat-4745	266	11	the	the	DET
easat-4745	266	12	relationship	relationship	NOUN
easat-4745	266	13	between	between	ADP
easat-4745	266	14	privacy	privacy	NOUN
easat-4745	266	15	concerns	concern	NOUN
easat-4745	266	16	and	and	CCONJ
easat-4745	266	17	attitudes	attitude	NOUN
easat-4745	266	18	toward	toward	ADP
easat-4745	266	19	advertising	advertising	NOUN
easat-4745	266	20	.	.	PUNCT
easat-4745	267	1	the	the	DET
easat-4745	267	2	results	result	NOUN
easat-4745	267	3	support	support	VERB
easat-4745	267	4	this	this	DET
easat-4745	267	5	hypothesis	hypothesis	NOUN
easat-4745	267	6	,	,	PUNCT
easat-4745	267	7	showing	show	VERB
easat-4745	267	8	that	that	SCONJ
easat-4745	267	9	effective	effective	ADJ
easat-4745	267	10	xai	xai	PROPN
easat-4745	267	11	quality	quality	NOUN
easat-4745	267	12	can	can	AUX
easat-4745	267	13	mitigate	mitigate	VERB
easat-4745	267	14	negative	negative	ADJ
easat-4745	267	15	impacts	impact	NOUN
easat-4745	267	16	caused	cause	VERB
easat-4745	267	17	by	by	ADP
easat-4745	267	18	privacy	privacy	NOUN
easat-4745	267	19	concerns	concern	NOUN
easat-4745	267	20	.	.	PUNCT
easat-4745	268	1	this	this	DET
easat-4745	268	2	finding	finding	NOUN
easat-4745	268	3	resonates	resonate	VERB
easat-4745	268	4	with	with	ADP
easat-4745	268	5	vilone	vilone	NOUN
easat-4745	268	6	and	and	CCONJ
easat-4745	268	7	longo	longo	NOUN
easat-4745	268	8	[	[	X
easat-4745	268	9	38	38	NUM
easat-4745	268	10	]	]	PUNCT
easat-4745	268	11	,	,	PUNCT
easat-4745	268	12	who	who	PRON
easat-4745	268	13	argued	argue	VERB
easat-4745	268	14	that	that	SCONJ
easat-4745	268	15	xai	xai	PROPN
easat-4745	268	16	improves	improve	VERB
easat-4745	268	17	transparency	transparency	NOUN
easat-4745	268	18	,	,	PUNCT
easat-4745	268	19	which	which	PRON
easat-4745	268	20	in	in	ADP
easat-4745	268	21	turn	turn	NOUN
easat-4745	268	22	alleviates	alleviate	VERB
easat-4745	268	23	privacy	privacy	NOUN
easat-4745	268	24	-	-	PUNCT
easat-4745	268	25	related	relate	VERB
easat-4745	268	26	skepticism	skepticism	NOUN
easat-4745	268	27	.	.	PUNCT
easat-4745	269	1	evans	evans	PROPN
easat-4745	269	2	,	,	PUNCT
easat-4745	269	3	et	et	PROPN
easat-4745	269	4	al	al	PROPN
easat-4745	269	5	.	.	PUNCT
easat-4745	270	1	[	[	X
easat-4745	270	2	36	36	NUM
easat-4745	270	3	]	]	PUNCT
easat-4745	270	4	also	also	ADV
easat-4745	270	5	noted	note	VERB
easat-4745	270	6	that	that	SCONJ
easat-4745	270	7	transparency	transparency	NOUN
easat-4745	270	8	through	through	ADP
easat-4745	270	9	xai	xai	PROPN
easat-4745	270	10	has	have	VERB
easat-4745	270	11	the	the	DET
easat-4745	270	12	potential	potential	NOUN
easat-4745	270	13	to	to	PART
easat-4745	270	14	reduce	reduce	VERB
easat-4745	270	15	privacy	privacy	NOUN
easat-4745	270	16	-	-	PUNCT
easat-4745	270	17	related	relate	VERB
easat-4745	270	18	fears	fear	NOUN
easat-4745	270	19	,	,	PUNCT
easat-4745	270	20	supporting	support	VERB
easat-4745	270	21	this	this	DET
easat-4745	270	22	study	study	NOUN
easat-4745	270	23	’s	’s	PART
easat-4745	270	24	conclusions	conclusion	NOUN
easat-4745	270	25	.	.	PUNCT
easat-4745	271	1	6	6	NUM
easat-4745	271	2	.	.	X
easat-4745	271	3	conclusions	conclusion	NOUN
easat-4745	271	4	based	base	VERB
easat-4745	271	5	on	on	ADP
easat-4745	271	6	the	the	DET
easat-4745	271	7	research	research	NOUN
easat-4745	271	8	findings	finding	NOUN
easat-4745	271	9	,	,	PUNCT
easat-4745	271	10	this	this	DET
easat-4745	271	11	study	study	NOUN
easat-4745	271	12	concludes	conclude	VERB
easat-4745	271	13	that	that	SCONJ
easat-4745	271	14	perceived	perceive	VERB
easat-4745	271	15	personalization	personalization	NOUN
easat-4745	271	16	and	and	CCONJ
easat-4745	271	17	privacy	privacy	NOUN
easat-4745	271	18	concerns	concern	NOUN
easat-4745	271	19	significantly	significantly	ADV
easat-4745	271	20	influence	influence	VERB
easat-4745	271	21	consumer	consumer	NOUN
easat-4745	271	22	attitudes	attitude	NOUN
easat-4745	271	23	toward	toward	ADP
easat-4745	271	24	advertising	advertising	NOUN
easat-4745	271	25	,	,	PUNCT
easat-4745	271	26	which	which	PRON
easat-4745	271	27	subsequently	subsequently	ADV
easat-4745	271	28	impacts	impact	VERB
easat-4745	271	29	purchasing	purchasing	NOUN
easat-4745	271	30	decisions	decision	NOUN
easat-4745	271	31	on	on	ADP
easat-4745	271	32	social	social	ADJ
easat-4745	271	33	media	medium	NOUN
easat-4745	271	34	platforms	platform	NOUN
easat-4745	271	35	.	.	PUNCT
easat-4745	272	1	specifically	specifically	ADV
easat-4745	272	2	,	,	PUNCT
easat-4745	272	3	the	the	DET
easat-4745	272	4	positive	positive	ADJ
easat-4745	272	5	impact	impact	NOUN
easat-4745	272	6	of	of	ADP
easat-4745	272	7	perceived	perceive	VERB
easat-4745	272	8	personalization	personalization	NOUN
easat-4745	272	9	highlights	highlight	VERB
easat-4745	272	10	the	the	DET
easat-4745	272	11	value	value	NOUN
easat-4745	272	12	of	of	ADP
easat-4745	272	13	tailored	tailor	VERB
easat-4745	272	14	content	content	NOUN
easat-4745	272	15	in	in	ADP
easat-4745	272	16	creating	create	VERB
easat-4745	272	17	favorable	favorable	ADJ
easat-4745	272	18	consumer	consumer	NOUN
easat-4745	272	19	attitudes	attitude	NOUN
easat-4745	272	20	and	and	CCONJ
easat-4745	272	21	driving	driving	NOUN
easat-4745	272	22	engagement	engagement	NOUN
easat-4745	272	23	.	.	PUNCT
easat-4745	273	1	conversely	conversely	ADV
easat-4745	273	2	,	,	PUNCT
easat-4745	273	3	privacy	privacy	NOUN
easat-4745	273	4	concerns	concern	NOUN
easat-4745	273	5	negatively	negatively	ADV
easat-4745	273	6	affect	affect	VERB
easat-4745	273	7	attitudes	attitude	NOUN
easat-4745	273	8	toward	toward	ADP
easat-4745	273	9	advertising	advertising	NOUN
easat-4745	273	10	,	,	PUNCT
easat-4745	273	11	underscoring	underscore	VERB
easat-4745	273	12	the	the	DET
easat-4745	273	13	importance	importance	NOUN
easat-4745	273	14	of	of	ADP
easat-4745	273	15	addressing	address	VERB
easat-4745	273	16	consumer	consumer	NOUN
easat-4745	273	17	apprehensions	apprehension	NOUN
easat-4745	273	18	about	about	ADP
easat-4745	273	19	data	datum	NOUN
easat-4745	273	20	usage	usage	NOUN
easat-4745	273	21	in	in	ADP
easat-4745	273	22	personalized	personalized	ADJ
easat-4745	273	23	marketing	marketing	NOUN
easat-4745	273	24	efforts	effort	NOUN
easat-4745	273	25	.	.	PUNCT
easat-4745	274	1	the	the	DET
easat-4745	274	2	study	study	NOUN
easat-4745	274	3	also	also	ADV
easat-4745	274	4	confirms	confirm	VERB
easat-4745	274	5	that	that	SCONJ
easat-4745	274	6	the	the	DET
easat-4745	274	7	quality	quality	NOUN
easat-4745	274	8	of	of	ADP
easat-4745	274	9	xai	xai	PROPN
easat-4745	274	10	plays	play	VERB
easat-4745	274	11	a	a	DET
easat-4745	274	12	moderating	moderate	VERB
easat-4745	274	13	role	role	NOUN
easat-4745	274	14	in	in	ADP
easat-4745	274	15	these	these	DET
easat-4745	274	16	relationships	relationship	NOUN
easat-4745	274	17	.	.	PUNCT
easat-4745	275	1	high	high	ADJ
easat-4745	275	2	quality	quality	NOUN
easat-4745	275	3	xai	xai	PROPN
easat-4745	275	4	enhances	enhance	VERB
easat-4745	275	5	perceptions	perception	NOUN
easat-4745	275	6	of	of	ADP
easat-4745	275	7	personalization	personalization	NOUN
easat-4745	275	8	by	by	ADP
easat-4745	275	9	increasing	increase	VERB
easat-4745	275	10	transparency	transparency	NOUN
easat-4745	275	11	,	,	PUNCT
easat-4745	275	12	thereby	thereby	ADV
easat-4745	275	13	building	build	VERB
easat-4745	275	14	consumer	consumer	NOUN
easat-4745	275	15	trust	trust	NOUN
easat-4745	275	16	and	and	CCONJ
easat-4745	275	17	improving	improve	VERB
easat-4745	275	18	attitudes	attitude	NOUN
easat-4745	275	19	toward	toward	ADP
easat-4745	275	20	ai	ai	ADV
easat-4745	275	21	-	-	PUNCT
easat-4745	275	22	driven	drive	VERB
easat-4745	275	23	advertisements	advertisement	NOUN
easat-4745	275	24	.	.	PUNCT
easat-4745	276	1	furthermore	furthermore	ADV
easat-4745	276	2	,	,	PUNCT
easat-4745	276	3	xai	xai	PROPN
easat-4745	276	4	quality	quality	PROPN
easat-4745	276	5	mitigates	mitigate	VERB
easat-4745	276	6	the	the	DET
easat-4745	276	7	adverse	adverse	ADJ
easat-4745	276	8	effects	effect	NOUN
easat-4745	276	9	of	of	ADP
easat-4745	276	10	privacy	privacy	NOUN
easat-4745	276	11	concerns	concern	NOUN
easat-4745	276	12	,	,	PUNCT
easat-4745	276	13	showing	show	VERB
easat-4745	276	14	that	that	SCONJ
easat-4745	276	15	when	when	SCONJ
easat-4745	276	16	consumers	consumer	NOUN
easat-4745	276	17	understand	understand	AUX
easat-4745	276	18	ai	ai	AUX
easat-4745	276	19	decisionmaking	decisionmake	VERB
easat-4745	276	20	processes	process	NOUN
easat-4745	276	21	,	,	PUNCT
easat-4745	276	22	they	they	PRON
easat-4745	276	23	are	be	AUX
easat-4745	276	24	more	more	ADV
easat-4745	276	25	likely	likely	ADJ
easat-4745	276	26	to	to	PART
easat-4745	276	27	respond	respond	VERB
easat-4745	276	28	positively	positively	ADV
easat-4745	276	29	to	to	ADP
easat-4745	276	30	personalized	personalized	ADJ
easat-4745	276	31	advertising	advertising	NOUN
easat-4745	276	32	.	.	PUNCT
easat-4745	277	1	the	the	DET
easat-4745	277	2	distribution	distribution	NOUN
easat-4745	277	3	of	of	ADP
easat-4745	277	4	this	this	DET
easat-4745	277	5	study	study	NOUN
easat-4745	277	6	holds	hold	VERB
easat-4745	277	7	significant	significant	ADJ
easat-4745	277	8	importance	importance	NOUN
easat-4745	277	9	and	and	CCONJ
easat-4745	277	10	value	value	NOUN
easat-4745	277	11	in	in	ADP
easat-4745	277	12	providing	provide	VERB
easat-4745	277	13	insights	insight	NOUN
easat-4745	277	14	into	into	ADP
easat-4745	277	15	how	how	SCONJ
easat-4745	277	16	explainable	explainable	ADJ
easat-4745	277	17	artificial	artificial	ADJ
easat-4745	277	18	intelligence	intelligence	NOUN
easat-4745	277	19	(	(	PUNCT
easat-4745	277	20	xai	xai	PROPN
easat-4745	277	21	)	)	PUNCT
easat-4745	277	22	technology	technology	NOUN
easat-4745	277	23	can	can	AUX
easat-4745	277	24	enhance	enhance	VERB
easat-4745	277	25	the	the	DET
easat-4745	277	26	effectiveness	effectiveness	NOUN
easat-4745	277	27	of	of	ADP
easat-4745	277	28	personalized	personalized	ADJ
easat-4745	277	29	advertising	advertising	NOUN
easat-4745	277	30	on	on	ADP
easat-4745	277	31	social	social	ADJ
easat-4745	277	32	media	medium	NOUN
easat-4745	277	33	platforms	platform	NOUN
easat-4745	277	34	,	,	PUNCT
easat-4745	277	35	thereby	thereby	ADV
easat-4745	277	36	influencing	influence	VERB
easat-4745	277	37	consumer	consumer	NOUN
easat-4745	277	38	purchase	purchase	NOUN
easat-4745	277	39	decisions	decision	NOUN
easat-4745	277	40	.	.	PUNCT
easat-4745	278	1	investigating	investigate	VERB
easat-4745	278	2	the	the	DET
easat-4745	278	3	role	role	NOUN
easat-4745	278	4	of	of	ADP
easat-4745	278	5	xai	xai	PROPN
easat-4745	278	6	in	in	ADP
easat-4745	278	7	advertising	advertise	VERB
easat-4745	278	8	not	not	PART
easat-4745	278	9	only	only	ADV
easat-4745	278	10	helps	help	VERB
easat-4745	278	11	mitigate	mitigate	VERB
easat-4745	278	12	concerns	concern	NOUN
easat-4745	278	13	about	about	ADP
easat-4745	278	14	the	the	DET
easat-4745	278	15	lack	lack	NOUN
easat-4745	278	16	of	of	ADP
easat-4745	278	17	transparency	transparency	NOUN
easat-4745	278	18	in	in	ADP
easat-4745	278	19	ai	ai	NOUN
easat-4745	278	20	but	but	CCONJ
easat-4745	278	21	also	also	ADV
easat-4745	278	22	expands	expand	VERB
easat-4745	278	23	understanding	understanding	NOUN
easat-4745	278	24	of	of	ADP
easat-4745	278	25	how	how	SCONJ
easat-4745	278	26	factors	factor	NOUN
easat-4745	278	27	such	such	ADJ
easat-4745	278	28	as	as	ADP
easat-4745	278	29	trust	trust	NOUN
easat-4745	278	30	and	and	CCONJ
easat-4745	278	31	transparency	transparency	NOUN
easat-4745	278	32	can	can	AUX
easat-4745	278	33	drive	drive	VERB
easat-4745	278	34	consumer	consumer	NOUN
easat-4745	278	35	engagement	engagement	NOUN
easat-4745	278	36	and	and	CCONJ
easat-4745	278	37	increase	increase	VERB
easat-4745	278	38	conversion	conversion	NOUN
easat-4745	278	39	rates	rate	NOUN
easat-4745	278	40	in	in	ADP
easat-4745	278	41	digital	digital	ADJ
easat-4745	278	42	marketing	marketing	NOUN
easat-4745	278	43	strategies	strategy	NOUN
easat-4745	278	44	.	.	PUNCT
easat-4745	279	1	the	the	DET
easat-4745	279	2	value	value	NOUN
easat-4745	279	3	of	of	ADP
easat-4745	279	4	this	this	DET
easat-4745	279	5	research	research	NOUN
easat-4745	279	6	lies	lie	VERB
easat-4745	279	7	in	in	ADP
easat-4745	279	8	the	the	DET
easat-4745	279	9	development	development	NOUN
easat-4745	279	10	of	of	ADP
easat-4745	279	11	a	a	DET
easat-4745	279	12	model	model	NOUN
easat-4745	279	13	that	that	PRON
easat-4745	279	14	analyzes	analyze	VERB
easat-4745	279	15	the	the	DET
easat-4745	279	16	relationship	relationship	NOUN
easat-4745	279	17	between	between	ADP
easat-4745	279	18	xai	xai	PROPN
easat-4745	279	19	,	,	PUNCT
easat-4745	279	20	personalized	personalized	ADJ
easat-4745	279	21	advertising	advertising	NOUN
easat-4745	279	22	,	,	PUNCT
easat-4745	279	23	and	and	CCONJ
easat-4745	279	24	purchase	purchase	NOUN
easat-4745	279	25	decisions	decision	NOUN
easat-4745	279	26	,	,	PUNCT
easat-4745	279	27	offering	offer	VERB
easat-4745	279	28	valuable	valuable	ADJ
easat-4745	279	29	insights	insight	NOUN
easat-4745	279	30	for	for	ADP
easat-4745	279	31	marketers	marketer	NOUN
easat-4745	279	32	.	.	PUNCT
easat-4745	280	1	the	the	DET
easat-4745	280	2	research	research	NOUN
easat-4745	280	3	findings	finding	NOUN
easat-4745	280	4	can	can	AUX
easat-4745	280	5	aid	aid	VERB
easat-4745	280	6	in	in	ADP
easat-4745	280	7	optimizing	optimize	VERB
easat-4745	280	8	advertising	advertising	NOUN
easat-4745	280	9	strategies	strategy	NOUN
easat-4745	280	10	,	,	PUNCT
easat-4745	280	11	fostering	foster	VERB
easat-4745	280	12	consumer	consumer	NOUN
easat-4745	280	13	trust	trust	NOUN
easat-4745	280	14	,	,	PUNCT
easat-4745	280	15	and	and	CCONJ
easat-4745	280	16	enhancing	enhance	VERB
easat-4745	280	17	customer	customer	NOUN
easat-4745	280	18	loyalty	loyalty	NOUN
easat-4745	280	19	.	.	PUNCT
easat-4745	281	1	furthermore	furthermore	ADV
easat-4745	281	2	,	,	PUNCT
easat-4745	281	3	the	the	DET
easat-4745	281	4	study	study	NOUN
easat-4745	281	5	will	will	AUX
easat-4745	281	6	clarify	clarify	VERB
easat-4745	281	7	factors	factor	NOUN
easat-4745	281	8	such	such	ADJ
easat-4745	281	9	as	as	ADP
easat-4745	281	10	privacy	privacy	NOUN
easat-4745	281	11	concerns	concern	NOUN
easat-4745	281	12	and	and	CCONJ
easat-4745	281	13	their	their	PRON
easat-4745	281	14	relationship	relationship	NOUN
easat-4745	281	15	with	with	ADP
easat-4745	281	16	consumer	consumer	NOUN
easat-4745	281	17	attitudes	attitude	NOUN
easat-4745	281	18	toward	toward	ADP
easat-4745	281	19	advertising	advertising	NOUN
easat-4745	281	20	,	,	PUNCT
easat-4745	281	21	thereby	thereby	ADV
easat-4745	281	22	providing	provide	VERB
easat-4745	281	23	practical	practical	ADJ
easat-4745	281	24	conclusions	conclusion	NOUN
easat-4745	281	25	and	and	CCONJ
easat-4745	281	26	recommendations	recommendation	NOUN
easat-4745	281	27	for	for	ADP
easat-4745	281	28	managers	manager	NOUN
easat-4745	281	29	and	and	CCONJ
easat-4745	281	30	marketing	marketing	NOUN
easat-4745	281	31	professionals	professional	NOUN
easat-4745	281	32	in	in	ADP
easat-4745	281	33	developing	develop	VERB
easat-4745	281	34	more	more	ADV
easat-4745	281	35	transparent	transparent	ADJ
easat-4745	281	36	and	and	CCONJ
easat-4745	281	37	effective	effective	ADJ
easat-4745	281	38	advertising	advertising	NOUN
easat-4745	281	39	strategies	strategy	NOUN
easat-4745	281	40	.	.	PUNCT
easat-4745	282	1	while	while	SCONJ
easat-4745	282	2	this	this	DET
easat-4745	282	3	study	study	NOUN
easat-4745	282	4	offers	offer	VERB
easat-4745	282	5	important	important	ADJ
easat-4745	282	6	insights	insight	NOUN
easat-4745	282	7	,	,	PUNCT
easat-4745	282	8	several	several	ADJ
easat-4745	282	9	limitations	limitation	NOUN
easat-4745	282	10	should	should	AUX
easat-4745	282	11	be	be	AUX
easat-4745	282	12	noted	note	VERB
easat-4745	282	13	.	.	PUNCT
easat-4745	283	1	first	first	ADV
easat-4745	283	2	,	,	PUNCT
easat-4745	283	3	the	the	DET
easat-4745	283	4	research	research	NOUN
easat-4745	283	5	sample	sample	NOUN
easat-4745	283	6	was	be	AUX
easat-4745	283	7	geographically	geographically	ADV
easat-4745	283	8	limited	limit	VERB
easat-4745	283	9	to	to	ADP
easat-4745	283	10	specific	specific	ADJ
easat-4745	283	11	urban	urban	ADJ
easat-4745	283	12	areas	area	NOUN
easat-4745	283	13	in	in	ADP
easat-4745	283	14	vietnam	vietnam	PROPN
easat-4745	283	15	,	,	PUNCT
easat-4745	283	16	which	which	PRON
easat-4745	283	17	may	may	AUX
easat-4745	283	18	limit	limit	VERB
easat-4745	283	19	the	the	DET
easat-4745	283	20	generalizability	generalizability	NOUN
easat-4745	283	21	of	of	ADP
easat-4745	283	22	the	the	DET
easat-4745	283	23	findings	finding	NOUN
easat-4745	283	24	to	to	ADP
easat-4745	283	25	broader	broad	ADJ
easat-4745	283	26	populations	population	NOUN
easat-4745	283	27	.	.	PUNCT
easat-4745	284	1	expanding	expand	VERB
easat-4745	284	2	the	the	DET
easat-4745	284	3	survey	survey	NOUN
easat-4745	284	4	scope	scope	NOUN
easat-4745	284	5	to	to	PART
easat-4745	284	6	include	include	VERB
easat-4745	284	7	diverse	diverse	ADJ
easat-4745	284	8	regions	region	NOUN
easat-4745	284	9	and	and	CCONJ
easat-4745	284	10	cultural	cultural	ADJ
easat-4745	284	11	contexts	context	NOUN
easat-4745	284	12	could	could	AUX
easat-4745	284	13	enhance	enhance	VERB
easat-4745	284	14	the	the	DET
easat-4745	284	15	robustness	robustness	NOUN
easat-4745	284	16	and	and	CCONJ
easat-4745	284	17	applicability	applicability	NOUN
easat-4745	284	18	of	of	ADP
easat-4745	284	19	the	the	DET
easat-4745	284	20	results	result	NOUN
easat-4745	284	21	.	.	PUNCT
easat-4745	285	1	second	second	ADV
easat-4745	285	2	,	,	PUNCT
easat-4745	285	3	the	the	DET
easat-4745	285	4	study	study	NOUN
easat-4745	285	5	focused	focus	VERB
easat-4745	285	6	on	on	ADP
easat-4745	285	7	consumers	consumer	NOUN
easat-4745	285	8	between	between	ADP
easat-4745	285	9	the	the	DET
easat-4745	285	10	ages	age	NOUN
easat-4745	285	11	of	of	ADP
easat-4745	285	12	18	18	NUM
easat-4745	285	13	and	and	CCONJ
easat-4745	285	14	60	60	NUM
easat-4745	285	15	,	,	PUNCT
easat-4745	285	16	potentially	potentially	ADV
easat-4745	285	17	overlooking	overlook	VERB
easat-4745	285	18	the	the	DET
easat-4745	285	19	attitudes	attitude	NOUN
easat-4745	285	20	and	and	CCONJ
easat-4745	285	21	behaviors	behavior	NOUN
easat-4745	285	22	of	of	ADP
easat-4745	285	23	younger	young	ADJ
easat-4745	285	24	or	or	CCONJ
easat-4745	285	25	older	old	ADJ
easat-4745	285	26	demographics	demographic	NOUN
easat-4745	285	27	.	.	PUNCT
easat-4745	286	1	future	future	ADJ
easat-4745	286	2	research	research	NOUN
easat-4745	286	3	could	could	AUX
easat-4745	286	4	include	include	VERB
easat-4745	286	5	a	a	DET
easat-4745	286	6	wider	wide	ADJ
easat-4745	286	7	age	age	NOUN
easat-4745	286	8	range	range	NOUN
easat-4745	286	9	to	to	PART
easat-4745	286	10	capture	capture	VERB
easat-4745	286	11	variations	variation	NOUN
easat-4745	286	12	in	in	ADP
easat-4745	286	13	responses	response	NOUN
easat-4745	286	14	across	across	ADP
easat-4745	286	15	different	different	ADJ
easat-4745	286	16	generational	generational	ADJ
easat-4745	286	17	groups	group	NOUN
easat-4745	286	18	.	.	PUNCT
easat-4745	287	1	lastly	lastly	ADV
easat-4745	287	2	,	,	PUNCT
easat-4745	287	3	this	this	DET
easat-4745	287	4	study	study	NOUN
easat-4745	287	5	primarily	primarily	ADV
easat-4745	287	6	examined	examine	VERB
easat-4745	287	7	technical	technical	ADJ
easat-4745	287	8	and	and	CCONJ
easat-4745	287	9	emotional	emotional	ADJ
easat-4745	287	10	factors	factor	NOUN
easat-4745	287	11	influencing	influence	VERB
easat-4745	287	12	consumer	consumer	NOUN
easat-4745	287	13	behavior	behavior	NOUN
easat-4745	287	14	in	in	ADP
easat-4745	287	15	ai	ai	ADJ
easat-4745	287	16	-	-	PUNCT
easat-4745	287	17	driven	drive	VERB
easat-4745	287	18	advertising	advertising	NOUN
easat-4745	287	19	but	but	CCONJ
easat-4745	287	20	did	do	AUX
easat-4745	287	21	not	not	PART
easat-4745	287	22	account	account	VERB
easat-4745	287	23	for	for	ADP
easat-4745	287	24	evolving	evolve	VERB
easat-4745	287	25	technological	technological	ADJ
easat-4745	287	26	or	or	CCONJ
easat-4745	287	27	social	social	ADJ
easat-4745	287	28	factors	factor	NOUN
easat-4745	287	29	,	,	PUNCT
easat-4745	287	30	such	such	ADJ
easat-4745	287	31	as	as	ADP
easat-4745	287	32	changes	change	NOUN
easat-4745	287	33	in	in	ADP
easat-4745	287	34	privacy	privacy	NOUN
easat-4745	287	35	regulations	regulation	NOUN
easat-4745	287	36	or	or	CCONJ
easat-4745	287	37	ai	ai	VERB
easat-4745	287	38	capabilities	capability	NOUN
easat-4745	287	39	.	.	PUNCT
easat-4745	288	1	future	future	ADJ
easat-4745	288	2	research	research	NOUN
easat-4745	288	3	could	could	AUX
easat-4745	288	4	explore	explore	VERB
easat-4745	288	5	additional	additional	ADJ
easat-4745	288	6	variables	variable	NOUN
easat-4745	288	7	,	,	PUNCT
easat-4745	288	8	such	such	ADJ
easat-4745	288	9	as	as	ADP
easat-4745	288	10	regulatory	regulatory	ADJ
easat-4745	288	11	impacts	impact	NOUN
easat-4745	288	12	or	or	CCONJ
easat-4745	288	13	ethical	ethical	ADJ
easat-4745	288	14	considerations	consideration	NOUN
easat-4745	288	15	,	,	PUNCT
easat-4745	288	16	to	to	PART
easat-4745	288	17	provide	provide	VERB
easat-4745	288	18	a	a	DET
easat-4745	288	19	more	more	ADV
easat-4745	288	20	comprehensive	comprehensive	ADJ
easat-4745	288	21	understanding	understanding	NOUN
easat-4745	288	22	of	of	ADP
easat-4745	288	23	the	the	DET
easat-4745	288	24	factors	factor	NOUN
easat-4745	288	25	shaping	shape	VERB
easat-4745	288	26	consumer	consumer	NOUN
easat-4745	288	27	responses	response	NOUN
easat-4745	288	28	to	to	ADP
easat-4745	288	29	ai	ai	VERB
easat-4745	288	30	-	-	PUNCT
easat-4745	288	31	powered	power	VERB
easat-4745	288	32	personalization	personalization	NOUN
easat-4745	288	33	.	.	PUNCT
easat-4745	289	1	in	in	ADP
easat-4745	289	2	summary	summary	NOUN
easat-4745	289	3	,	,	PUNCT
easat-4745	289	4	while	while	SCONJ
easat-4745	289	5	these	these	DET
easat-4745	289	6	findings	finding	NOUN
easat-4745	289	7	contribute	contribute	VERB
easat-4745	289	8	to	to	ADP
easat-4745	289	9	the	the	DET
easat-4745	289	10	theoretical	theoretical	ADJ
easat-4745	289	11	and	and	CCONJ
easat-4745	289	12	practical	practical	ADJ
easat-4745	289	13	understanding	understanding	NOUN
easat-4745	289	14	of	of	ADP
easat-4745	289	15	consumer	consumer	NOUN
easat-4745	289	16	attitudes	attitude	NOUN
easat-4745	289	17	toward	toward	ADP
easat-4745	289	18	ai	ai	ADJ
easat-4745	289	19	-	-	PUNCT
easat-4745	289	20	driven	drive	VERB
easat-4745	289	21	advertising	advertising	NOUN
easat-4745	289	22	,	,	PUNCT
easat-4745	289	23	addressing	address	VERB
easat-4745	289	24	these	these	DET
easat-4745	289	25	limitations	limitation	NOUN
easat-4745	289	26	will	will	AUX
easat-4745	289	27	provide	provide	VERB
easat-4745	289	28	a	a	DET
easat-4745	289	29	more	more	ADJ
easat-4745	289	30	1241	1241	NUM
easat-4745	289	31	edelweiss	edelweiss	PROPN
easat-4745	289	32	applied	apply	VERB
easat-4745	289	33	science	science	NOUN
easat-4745	289	34	and	and	CCONJ
easat-4745	289	35	technology	technology	NOUN
easat-4745	289	36	issn	issn	PROPN
easat-4745	289	37	:	:	PUNCT
easat-4745	289	38	2576	2576	NUM
easat-4745	289	39	-	-	SYM
easat-4745	289	40	8484	8484	NUM
easat-4745	289	41	vol	vol	NOUN
easat-4745	289	42	.	.	PROPN
easat-4745	290	1	9	9	NUM
easat-4745	290	2	,	,	PUNCT
easat-4745	290	3	no	no	INTJ
easat-4745	290	4	.	.	NOUN
easat-4745	290	5	2	2	NUM
easat-4745	290	6	:	:	PUNCT
easat-4745	290	7	1228	1228	NUM
easat-4745	290	8	-	-	SYM
easat-4745	290	9	1244	1244	NUM
easat-4745	290	10	,	,	PUNCT
easat-4745	290	11	2025	2025	NUM
easat-4745	290	12	doi	doi	NOUN
easat-4745	290	13	:	:	PUNCT
easat-4745	290	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	290	15	©	©	PROPN
easat-4745	290	16	2025	2025	NUM
easat-4745	290	17	by	by	ADP
easat-4745	290	18	the	the	DET
easat-4745	290	19	authors	author	NOUN
easat-4745	290	20	;	;	PUNCT
easat-4745	290	21	licensee	licensee	PROPN
easat-4745	290	22	learning	learn	VERB
easat-4745	290	23	gate	gate	NOUN
easat-4745	290	24	nuanced	nuanced	ADJ
easat-4745	290	25	perspective	perspective	NOUN
easat-4745	290	26	on	on	ADP
easat-4745	290	27	how	how	SCONJ
easat-4745	290	28	personalization	personalization	NOUN
easat-4745	290	29	,	,	PUNCT
easat-4745	290	30	privacy	privacy	NOUN
easat-4745	290	31	,	,	PUNCT
easat-4745	290	32	and	and	CCONJ
easat-4745	290	33	explainability	explainability	NOUN
easat-4745	290	34	shape	shape	NOUN
easat-4745	290	35	consumer	consumer	NOUN
easat-4745	290	36	behavior	behavior	NOUN
easat-4745	290	37	across	across	ADP
easat-4745	290	38	various	various	ADJ
easat-4745	290	39	contexts	context	NOUN
easat-4745	290	40	and	and	CCONJ
easat-4745	290	41	demographic	demographic	ADJ
easat-4745	290	42	groups	group	NOUN
easat-4745	290	43	.	.	PUNCT
easat-4745	291	1	transparency	transparency	NOUN
easat-4745	291	2	:	:	PUNCT
easat-4745	291	3	the	the	DET
easat-4745	291	4	authors	author	NOUN
easat-4745	291	5	confirm	confirm	VERB
easat-4745	291	6	that	that	SCONJ
easat-4745	291	7	the	the	DET
easat-4745	291	8	manuscript	manuscript	NOUN
easat-4745	291	9	is	be	AUX
easat-4745	291	10	an	an	DET
easat-4745	291	11	honest	honest	ADJ
easat-4745	291	12	,	,	PUNCT
easat-4745	291	13	accurate	accurate	ADJ
easat-4745	291	14	,	,	PUNCT
easat-4745	291	15	and	and	CCONJ
easat-4745	291	16	transparent	transparent	ADJ
easat-4745	291	17	account	account	NOUN
easat-4745	291	18	of	of	ADP
easat-4745	291	19	the	the	DET
easat-4745	291	20	study	study	NOUN
easat-4745	291	21	;	;	PUNCT
easat-4745	291	22	that	that	SCONJ
easat-4745	291	23	no	no	DET
easat-4745	291	24	vital	vital	ADJ
easat-4745	291	25	features	feature	NOUN
easat-4745	291	26	of	of	ADP
easat-4745	291	27	the	the	DET
easat-4745	291	28	study	study	NOUN
easat-4745	291	29	have	have	AUX
easat-4745	291	30	been	be	AUX
easat-4745	291	31	omitted	omit	VERB
easat-4745	291	32	;	;	PUNCT
easat-4745	291	33	and	and	CCONJ
easat-4745	291	34	that	that	SCONJ
easat-4745	291	35	any	any	DET
easat-4745	291	36	discrepancies	discrepancy	NOUN
easat-4745	291	37	from	from	ADP
easat-4745	291	38	the	the	DET
easat-4745	291	39	study	study	NOUN
easat-4745	291	40	as	as	SCONJ
easat-4745	291	41	planned	plan	VERB
easat-4745	291	42	have	have	AUX
easat-4745	291	43	been	be	AUX
easat-4745	291	44	explained	explain	VERB
easat-4745	291	45	.	.	PUNCT
easat-4745	292	1	this	this	DET
easat-4745	292	2	study	study	NOUN
easat-4745	292	3	followed	follow	VERB
easat-4745	292	4	all	all	DET
easat-4745	292	5	ethical	ethical	ADJ
easat-4745	292	6	practices	practice	NOUN
easat-4745	292	7	during	during	ADP
easat-4745	292	8	writing	writing	NOUN
easat-4745	292	9	.	.	PUNCT
easat-4745	293	1	copyright	copyright	NOUN
easat-4745	293	2	:	:	PUNCT
easat-4745	293	3	©	©	PROPN
easat-4745	293	4	2025	2025	NUM
easat-4745	293	5	by	by	ADP
easat-4745	293	6	the	the	DET
easat-4745	293	7	authors	author	NOUN
easat-4745	293	8	.	.	PUNCT
easat-4745	294	1	this	this	DET
easat-4745	294	2	open	open	ADJ
easat-4745	294	3	-	-	PUNCT
easat-4745	294	4	access	access	NOUN
easat-4745	294	5	article	article	NOUN
easat-4745	294	6	is	be	AUX
easat-4745	294	7	distributed	distribute	VERB
easat-4745	294	8	under	under	ADP
easat-4745	294	9	the	the	DET
easat-4745	294	10	terms	term	NOUN
easat-4745	294	11	and	and	CCONJ
easat-4745	294	12	conditions	condition	NOUN
easat-4745	294	13	of	of	ADP
easat-4745	294	14	the	the	DET
easat-4745	294	15	creative	creative	ADJ
easat-4745	294	16	commons	common	NOUN
easat-4745	294	17	attribution	attribution	NOUN
easat-4745	294	18	(	(	PUNCT
easat-4745	294	19	cc	cc	NOUN
easat-4745	294	20	by	by	ADP
easat-4745	294	21	)	)	PUNCT
easat-4745	294	22	license	license	NOUN
easat-4745	294	23	(	(	PUNCT
easat-4745	294	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-4745	294	25	)	)	PUNCT
easat-4745	294	26	.	.	PUNCT
easat-4745	295	1	references	reference	NOUN
easat-4745	295	2	[	[	X
easat-4745	295	3	1	1	X
easat-4745	295	4	]	]	PUNCT
easat-4745	295	5	s.	s.	PROPN
easat-4745	295	6	noranee	noranee	PROPN
easat-4745	295	7	and	and	CCONJ
easat-4745	295	8	a.	a.	PROPN
easat-4745	295	9	k.	k.	PROPN
easat-4745	295	10	bin	bin	PROPN
easat-4745	295	11	othman	othman	PROPN
easat-4745	295	12	,	,	PUNCT
easat-4745	295	13	"	"	PUNCT
easat-4745	295	14	understanding	understand	VERB
easat-4745	295	15	consumer	consumer	NOUN
easat-4745	295	16	sentiments	sentiment	NOUN
easat-4745	295	17	:	:	PUNCT
easat-4745	295	18	exploring	explore	VERB
easat-4745	295	19	the	the	DET
easat-4745	295	20	role	role	NOUN
easat-4745	295	21	of	of	ADP
easat-4745	295	22	artificial	artificial	ADJ
easat-4745	295	23	intelligence	intelligence	NOUN
easat-4745	295	24	in	in	ADP
easat-4745	295	25	marketing	marketing	NOUN
easat-4745	295	26	,	,	PUNCT
easat-4745	295	27	"	"	PUNCT
easat-4745	295	28	jmm17	jmm17	VERB
easat-4745	295	29	:	:	PUNCT
easat-4745	295	30	jurnal	jurnal	ADJ
easat-4745	295	31	ilmu	ilmu	PROPN
easat-4745	295	32	ekonomi	ekonomi	PROPN
easat-4745	295	33	dan	dan	PROPN
easat-4745	295	34	manajemen	manajemen	PROPN
easat-4745	295	35	,	,	PUNCT
easat-4745	295	36	vol	vol	NOUN
easat-4745	295	37	.	.	PROPN
easat-4745	296	1	10	10	NUM
easat-4745	296	2	,	,	PUNCT
easat-4745	296	3	no	no	INTJ
easat-4745	296	4	.	.	NOUN
easat-4745	296	5	1	1	NUM
easat-4745	296	6	,	,	PUNCT
easat-4745	296	7	pp	pp	ADJ
easat-4745	296	8	.	.	PUNCT
easat-4745	297	1	15	15	NUM
easat-4745	297	2	-	-	SYM
easat-4745	297	3	23	23	NUM
easat-4745	297	4	,	,	PUNCT
easat-4745	297	5	2023	2023	NUM
easat-4745	297	6	.	.	PUNCT
easat-4745	298	1	https://doi.org/10.30996/jmm17.v10i1.8690	https://doi.org/10.30996/jmm17.v10i1.8690	X
easat-4745	299	1	[	[	X
easat-4745	299	2	2	2	X
easat-4745	299	3	]	]	PUNCT
easat-4745	299	4	h.	h.	PROPN
easat-4745	299	5	n.	n.	PROPN
easat-4745	299	6	d.	d.	PROPN
easat-4745	299	7	senyapar	senyapar	PROPN
easat-4745	299	8	,	,	PUNCT
easat-4745	299	9	"	"	PUNCT
easat-4745	299	10	artificial	artificial	ADJ
easat-4745	299	11	intelligence	intelligence	NOUN
easat-4745	299	12	in	in	ADP
easat-4745	299	13	marketing	marketing	NOUN
easat-4745	299	14	communication	communication	NOUN
easat-4745	299	15	:	:	PUNCT
easat-4745	299	16	a	a	DET
easat-4745	299	17	comprehensive	comprehensive	ADJ
easat-4745	299	18	exploration	exploration	NOUN
easat-4745	299	19	of	of	ADP
easat-4745	299	20	the	the	DET
easat-4745	299	21	integration	integration	NOUN
easat-4745	299	22	and	and	CCONJ
easat-4745	299	23	impact	impact	NOUN
easat-4745	299	24	of	of	ADP
easat-4745	299	25	ai	ai	NOUN
easat-4745	299	26	,	,	PUNCT
easat-4745	299	27	"	"	PUNCT
easat-4745	299	28	technium	technium	PROPN
easat-4745	299	29	social	social	PROPN
easat-4745	299	30	sciences	sciences	PROPN
easat-4745	299	31	journal	journal	PROPN
easat-4745	299	32	,	,	PUNCT
easat-4745	299	33	vol	vol	NOUN
easat-4745	299	34	.	.	PROPN
easat-4745	299	35	55	55	NUM
easat-4745	299	36	,	,	PUNCT
easat-4745	299	37	pp	pp	ADJ
easat-4745	299	38	.	.	PUNCT
easat-4745	300	1	64	64	NUM
easat-4745	300	2	-	-	SYM
easat-4745	300	3	81	81	NUM
easat-4745	300	4	,	,	PUNCT
easat-4745	300	5	2024	2024	NUM
easat-4745	300	6	.	.	PUNCT
easat-4745	301	1	https://doi.org/10.47577/tssj.v55i1.10651	https://doi.org/10.47577/tssj.v55i1.10651	X
easat-4745	302	1	[	[	X
easat-4745	302	2	3	3	X
easat-4745	302	3	]	]	PUNCT
easat-4745	302	4	v.	v.	CCONJ
easat-4745	302	5	kumar	kumar	PROPN
easat-4745	302	6	,	,	PUNCT
easat-4745	302	7	b.	b.	PROPN
easat-4745	302	8	rajan	rajan	PROPN
easat-4745	302	9	,	,	PUNCT
easat-4745	302	10	r.	r.	PROPN
easat-4745	302	11	venkatesan	venkatesan	PROPN
easat-4745	302	12	,	,	PUNCT
easat-4745	302	13	and	and	CCONJ
easat-4745	302	14	j.	j.	PROPN
easat-4745	302	15	lecinski	lecinski	PROPN
easat-4745	302	16	,	,	PUNCT
easat-4745	302	17	"	"	PUNCT
easat-4745	302	18	understanding	understand	VERB
easat-4745	302	19	the	the	DET
easat-4745	302	20	role	role	NOUN
easat-4745	302	21	of	of	ADP
easat-4745	302	22	artificial	artificial	ADJ
easat-4745	302	23	intelligence	intelligence	NOUN
easat-4745	302	24	in	in	ADP
easat-4745	302	25	personalized	personalized	ADJ
easat-4745	302	26	engagement	engagement	NOUN
easat-4745	302	27	marketing	marketing	NOUN
easat-4745	302	28	,	,	PUNCT
easat-4745	302	29	"	"	PUNCT
easat-4745	302	30	california	california	PROPN
easat-4745	302	31	management	management	PROPN
easat-4745	302	32	review	review	PROPN
easat-4745	302	33	,	,	PUNCT
easat-4745	302	34	vol	vol	NOUN
easat-4745	302	35	.	.	PROPN
easat-4745	302	36	61	61	NUM
easat-4745	302	37	,	,	PUNCT
easat-4745	302	38	no	no	INTJ
easat-4745	302	39	.	.	NOUN
easat-4745	302	40	4	4	NUM
easat-4745	302	41	,	,	PUNCT
easat-4745	302	42	pp	pp	ADJ
easat-4745	302	43	.	.	PUNCT
easat-4745	303	1	135	135	NUM
easat-4745	303	2	-	-	SYM
easat-4745	303	3	155	155	NUM
easat-4745	303	4	,	,	PUNCT
easat-4745	303	5	2019	2019	NUM
easat-4745	303	6	.	.	PUNCT
easat-4745	304	1	https://doi.org/10.1177/0008125619859317	https://doi.org/10.1177/0008125619859317	X
easat-4745	305	1	[	[	X
easat-4745	305	2	4	4	X
easat-4745	305	3	]	]	PUNCT
easat-4745	305	4	w.	w.	NOUN
easat-4745	305	5	rodgers	rodgers	PROPN
easat-4745	305	6	and	and	CCONJ
easat-4745	305	7	t.	t.	NOUN
easat-4745	305	8	nguyen	nguyen	NOUN
easat-4745	305	9	,	,	PUNCT
easat-4745	305	10	"	"	PUNCT
easat-4745	305	11	advertising	advertising	NOUN
easat-4745	305	12	benefits	benefit	NOUN
easat-4745	305	13	from	from	ADP
easat-4745	305	14	ethical	ethical	ADJ
easat-4745	305	15	artificial	artificial	ADJ
easat-4745	305	16	intelligence	intelligence	NOUN
easat-4745	305	17	algorithmic	algorithmic	ADJ
easat-4745	305	18	purchase	purchase	NOUN
easat-4745	305	19	decision	decision	NOUN
easat-4745	305	20	pathways	pathway	NOUN
easat-4745	305	21	,	,	PUNCT
easat-4745	305	22	"	"	PUNCT
easat-4745	305	23	journal	journal	NOUN
easat-4745	305	24	of	of	ADP
easat-4745	305	25	business	business	NOUN
easat-4745	305	26	ethics	ethic	NOUN
easat-4745	305	27	,	,	PUNCT
easat-4745	305	28	vol	vol	NOUN
easat-4745	305	29	.	.	PROPN
easat-4745	305	30	178	178	NUM
easat-4745	305	31	,	,	PUNCT
easat-4745	305	32	no	no	INTJ
easat-4745	305	33	.	.	NOUN
easat-4745	305	34	4	4	NUM
easat-4745	305	35	,	,	PUNCT
easat-4745	305	36	pp	pp	ADJ
easat-4745	305	37	.	.	PUNCT
easat-4745	305	38	1043	1043	NUM
easat-4745	305	39	-	-	SYM
easat-4745	305	40	1061	1061	NUM
easat-4745	305	41	,	,	PUNCT
easat-4745	305	42	2022	2022	NUM
easat-4745	305	43	.	.	PUNCT
easat-4745	306	1	https://doi.org/10.1007/s10551-02205048-7	https://doi.org/10.1007/s10551-02205048-7	PROPN
easat-4745	306	2	[	[	X
easat-4745	306	3	5	5	NUM
easat-4745	306	4	]	]	X
easat-4745	306	5	d.	d.	PROPN
easat-4745	306	6	gunning	gunning	PROPN
easat-4745	306	7	,	,	PUNCT
easat-4745	306	8	m.	m.	NOUN
easat-4745	306	9	stefik	stefik	PROPN
easat-4745	306	10	,	,	PUNCT
easat-4745	306	11	j.	j.	PROPN
easat-4745	306	12	choi	choi	PROPN
easat-4745	306	13	,	,	PUNCT
easat-4745	306	14	t.	t.	PROPN
easat-4745	306	15	miller	miller	PROPN
easat-4745	306	16	,	,	PUNCT
easat-4745	306	17	s.	s.	PROPN
easat-4745	306	18	stumpf	stumpf	PROPN
easat-4745	306	19	,	,	PUNCT
easat-4745	306	20	and	and	CCONJ
easat-4745	306	21	g.-z	g.-z	PROPN
easat-4745	306	22	.	.	PUNCT
easat-4745	307	1	yang	yang	PROPN
easat-4745	307	2	,	,	PUNCT
easat-4745	307	3	"	"	PUNCT
easat-4745	307	4	xai	xai	PROPN
easat-4745	307	5	—	—	PUNCT
easat-4745	307	6	explainable	explainable	ADJ
easat-4745	307	7	artificial	artificial	ADJ
easat-4745	307	8	intelligence	intelligence	NOUN
easat-4745	307	9	,	,	PUNCT
easat-4745	307	10	"	"	PUNCT
easat-4745	307	11	science	science	NOUN
easat-4745	307	12	robotics	robotic	NOUN
easat-4745	307	13	,	,	PUNCT
easat-4745	307	14	vol	vol	NOUN
easat-4745	307	15	.	.	PROPN
easat-4745	307	16	4	4	NUM
easat-4745	307	17	,	,	PUNCT
easat-4745	307	18	no	no	INTJ
easat-4745	307	19	.	.	NOUN
easat-4745	307	20	37	37	NUM
easat-4745	307	21	,	,	PUNCT
easat-4745	307	22	p.	p.	PROPN
easat-4745	307	23	eaay7120	eaay7120	PROPN
easat-4745	307	24	,	,	PUNCT
easat-4745	307	25	2019	2019	NUM
easat-4745	307	26	.	.	PUNCT
easat-4745	308	1	[	[	X
easat-4745	308	2	6	6	X
easat-4745	308	3	]	]	X
easat-4745	308	4	v.	v.	ADP
easat-4745	308	5	nesterenko	nesterenko	PROPN
easat-4745	308	6	and	and	CCONJ
easat-4745	308	7	o.	o.	PROPN
easat-4745	308	8	olefirenko	olefirenko	NOUN
easat-4745	308	9	,	,	PUNCT
easat-4745	308	10	"	"	PUNCT
easat-4745	308	11	the	the	DET
easat-4745	308	12	impact	impact	NOUN
easat-4745	308	13	of	of	ADP
easat-4745	308	14	ai	ai	VERB
easat-4745	308	15	development	development	NOUN
easat-4745	308	16	on	on	ADP
easat-4745	308	17	the	the	DET
easat-4745	308	18	development	development	NOUN
easat-4745	308	19	of	of	ADP
easat-4745	308	20	marketing	marketing	NOUN
easat-4745	308	21	communications	communication	NOUN
easat-4745	308	22	,	,	PUNCT
easat-4745	308	23	"	"	PUNCT
easat-4745	308	24	marketing	marketing	NOUN
easat-4745	308	25	i	i	PRON
easat-4745	308	26	menedžment	menedžment	NOUN
easat-4745	308	27	innovacij	innovacij	PROPN
easat-4745	308	28	,	,	PUNCT
easat-4745	308	29	vol	vol	NOUN
easat-4745	308	30	.	.	PROPN
easat-4745	308	31	14	14	NUM
easat-4745	308	32	,	,	PUNCT
easat-4745	308	33	no	no	INTJ
easat-4745	308	34	.	.	NOUN
easat-4745	308	35	1	1	NUM
easat-4745	308	36	,	,	PUNCT
easat-4745	308	37	pp	pp	ADJ
easat-4745	308	38	.	.	PUNCT
easat-4745	308	39	169	169	NUM
easat-4745	308	40	-	-	SYM
easat-4745	308	41	181	181	NUM
easat-4745	308	42	,	,	PUNCT
easat-4745	308	43	2023	2023	NUM
easat-4745	308	44	.	.	PUNCT
easat-4745	309	1	https://doi.org/10.21272/mmi.2023.1-15	https://doi.org/10.21272/mmi.2023.1-15	PRON
easat-4745	309	2	[	[	X
easat-4745	309	3	7	7	NUM
easat-4745	309	4	]	]	X
easat-4745	309	5	h.	h.	PROPN
easat-4745	309	6	sun	sun	PROPN
easat-4745	309	7	,	,	PUNCT
easat-4745	309	8	m.	m.	NOUN
easat-4745	309	9	z.	z.	PROPN
easat-4745	309	10	zafar	zafar	PROPN
easat-4745	309	11	,	,	PUNCT
easat-4745	309	12	and	and	CCONJ
easat-4745	309	13	n.	n.	PROPN
easat-4745	309	14	hasan	hasan	PROPN
easat-4745	309	15	,	,	PUNCT
easat-4745	309	16	"	"	PUNCT
easat-4745	309	17	employing	employ	VERB
easat-4745	309	18	natural	natural	ADJ
easat-4745	309	19	language	language	NOUN
easat-4745	309	20	processing	processing	NOUN
easat-4745	309	21	as	as	ADP
easat-4745	309	22	artificial	artificial	ADJ
easat-4745	309	23	intelligence	intelligence	NOUN
easat-4745	309	24	for	for	ADP
easat-4745	309	25	analyzing	analyze	VERB
easat-4745	309	26	consumer	consumer	NOUN
easat-4745	309	27	opinion	opinion	NOUN
easat-4745	309	28	toward	toward	ADP
easat-4745	309	29	advertisement	advertisement	NOUN
easat-4745	309	30	,	,	PUNCT
easat-4745	309	31	"	"	PUNCT
easat-4745	309	32	frontiers	frontier	NOUN
easat-4745	309	33	in	in	ADP
easat-4745	309	34	psychology	psychology	NOUN
easat-4745	309	35	,	,	PUNCT
easat-4745	309	36	vol	vol	NOUN
easat-4745	309	37	.	.	PROPN
easat-4745	309	38	13	13	NUM
easat-4745	309	39	,	,	PUNCT
easat-4745	309	40	p.	p.	NOUN
easat-4745	309	41	856663	856663	NUM
easat-4745	309	42	,	,	PUNCT
easat-4745	309	43	2022	2022	NUM
easat-4745	309	44	.	.	PUNCT
easat-4745	310	1	https://doi.org/10.3389/fpsyg.2022.856663	https://doi.org/10.3389/fpsyg.2022.856663	PROPN
easat-4745	311	1	[	[	X
easat-4745	311	2	8	8	NUM
easat-4745	311	3	]	]	PUNCT
easat-4745	311	4	a.	a.	PROPN
easat-4745	311	5	r.	r.	PROPN
easat-4745	311	6	mcalister	mcalister	PROPN
easat-4745	311	7	and	and	CCONJ
easat-4745	311	8	d.	d.	PROPN
easat-4745	311	9	bargh	bargh	PROPN
easat-4745	311	10	,	,	PUNCT
easat-4745	311	11	"	"	PUNCT
easat-4745	311	12	dissuasion	dissuasion	NOUN
easat-4745	311	13	:	:	PUNCT
easat-4745	311	14	the	the	DET
easat-4745	311	15	elaboration	elaboration	NOUN
easat-4745	311	16	likelihood	likelihood	NOUN
easat-4745	311	17	model	model	NOUN
easat-4745	311	18	and	and	CCONJ
easat-4745	311	19	young	young	ADJ
easat-4745	311	20	children	child	NOUN
easat-4745	311	21	,	,	PUNCT
easat-4745	311	22	"	"	PUNCT
easat-4745	311	23	young	young	ADJ
easat-4745	311	24	consumers	consumer	NOUN
easat-4745	311	25	,	,	PUNCT
easat-4745	311	26	vol	vol	NOUN
easat-4745	311	27	.	.	PROPN
easat-4745	311	28	17	17	NUM
easat-4745	311	29	,	,	PUNCT
easat-4745	311	30	no	no	INTJ
easat-4745	311	31	.	.	NOUN
easat-4745	311	32	3	3	NUM
easat-4745	311	33	,	,	PUNCT
easat-4745	311	34	pp	pp	ADJ
easat-4745	311	35	.	.	PUNCT
easat-4745	312	1	210	210	NUM
easat-4745	312	2	-	-	SYM
easat-4745	312	3	225	225	NUM
easat-4745	312	4	,	,	PUNCT
easat-4745	312	5	2016	2016	NUM
easat-4745	312	6	.	.	PUNCT
easat-4745	313	1	https://doi.org/10.1108/yc-02-2016-00580	https://doi.org/10.1108/yc-02-2016-00580	PRON
easat-4745	313	2	[	[	PUNCT
easat-4745	313	3	9	9	NUM
easat-4745	313	4	]	]	X
easat-4745	313	5	y.	y.	PROPN
easat-4745	313	6	pan	pan	PROPN
easat-4745	313	7	,	,	PUNCT
easat-4745	313	8	"	"	PUNCT
easat-4745	313	9	research	research	NOUN
easat-4745	313	10	on	on	ADP
easat-4745	313	11	the	the	DET
easat-4745	313	12	influence	influence	NOUN
easat-4745	313	13	of	of	ADP
easat-4745	313	14	advertising	advertising	NOUN
easat-4745	313	15	content	content	NOUN
easat-4745	313	16	on	on	ADP
easat-4745	313	17	consumer	consumer	NOUN
easat-4745	313	18	purchasing	purchasing	NOUN
easat-4745	313	19	behavior	behavior	NOUN
easat-4745	313	20	based	base	VERB
easat-4745	313	21	on	on	ADP
easat-4745	313	22	elaboration	elaboration	NOUN
easat-4745	313	23	likelihood	likelihood	NOUN
easat-4745	313	24	model	model	NOUN
easat-4745	313	25	(	(	PUNCT
easat-4745	313	26	elm	elm	PROPN
easat-4745	313	27	)	)	PUNCT
easat-4745	313	28	,	,	PUNCT
easat-4745	313	29	"	"	PUNCT
easat-4745	313	30	journal	journal	NOUN
easat-4745	313	31	of	of	ADP
easat-4745	313	32	education	education	NOUN
easat-4745	313	33	,	,	PUNCT
easat-4745	313	34	humanities	humanity	NOUN
easat-4745	313	35	and	and	CCONJ
easat-4745	313	36	social	social	ADJ
easat-4745	313	37	sciences	science	NOUN
easat-4745	313	38	,	,	PUNCT
easat-4745	313	39	vol	vol	NOUN
easat-4745	313	40	.	.	PROPN
easat-4745	313	41	27	27	NUM
easat-4745	313	42	,	,	PUNCT
easat-4745	313	43	pp	pp	ADJ
easat-4745	313	44	.	.	PUNCT
easat-4745	314	1	439	439	NUM
easat-4745	314	2	-	-	SYM
easat-4745	314	3	444	444	NUM
easat-4745	314	4	,	,	PUNCT
easat-4745	314	5	2024	2024	NUM
easat-4745	314	6	.	.	PUNCT
easat-4745	315	1	https://doi.org/10.54097/mk0f1454	https://doi.org/10.54097/mk0f1454	NOUN
easat-4745	316	1	[	[	X
easat-4745	316	2	10	10	NUM
easat-4745	316	3	]	]	X
easat-4745	316	4	s.	s.	PROPN
easat-4745	316	5	park	park	PROPN
easat-4745	316	6	,	,	PUNCT
easat-4745	316	7	x.	x.	PROPN
easat-4745	316	8	wei	wei	PROPN
easat-4745	316	9	,	,	PUNCT
easat-4745	316	10	and	and	CCONJ
easat-4745	316	11	h.	h.	PROPN
easat-4745	316	12	lee	lee	PROPN
easat-4745	316	13	,	,	PUNCT
easat-4745	316	14	"	"	PUNCT
easat-4745	316	15	revisiting	revisit	VERB
easat-4745	316	16	the	the	DET
easat-4745	316	17	elaboration	elaboration	NOUN
easat-4745	316	18	likelihood	likelihood	NOUN
easat-4745	316	19	model	model	NOUN
easat-4745	316	20	in	in	ADP
easat-4745	316	21	the	the	DET
easat-4745	316	22	context	context	NOUN
easat-4745	316	23	of	of	ADP
easat-4745	316	24	a	a	DET
easat-4745	316	25	virtual	virtual	ADJ
easat-4745	316	26	influencer	influencer	NOUN
easat-4745	316	27	:	:	PUNCT
easat-4745	316	28	a	a	DET
easat-4745	316	29	comparison	comparison	NOUN
easat-4745	316	30	between	between	ADP
easat-4745	316	31	high‐and	high‐and	PROPN
easat-4745	316	32	low‐involvement	low‐involvement	PROPN
easat-4745	316	33	products	product	NOUN
easat-4745	316	34	,	,	PUNCT
easat-4745	316	35	"	"	PUNCT
easat-4745	316	36	journal	journal	NOUN
easat-4745	316	37	of	of	ADP
easat-4745	316	38	consumer	consumer	NOUN
easat-4745	316	39	behaviour	behaviour	NOUN
easat-4745	316	40	,	,	PUNCT
easat-4745	316	41	vol	vol	NOUN
easat-4745	316	42	.	.	PROPN
easat-4745	316	43	23	23	NUM
easat-4745	316	44	,	,	PUNCT
easat-4745	316	45	no	no	INTJ
easat-4745	316	46	.	.	NOUN
easat-4745	316	47	4	4	NUM
easat-4745	316	48	,	,	PUNCT
easat-4745	316	49	pp	pp	ADJ
easat-4745	316	50	.	.	PUNCT
easat-4745	316	51	16381652	16381652	NUM
easat-4745	316	52	,	,	PUNCT
easat-4745	316	53	2024	2024	NUM
easat-4745	316	54	.	.	PUNCT
easat-4745	317	1	https://doi.org/10.1002/cb.2290	https://doi.org/10.1002/cb.2290	X
easat-4745	318	1	[	[	X
easat-4745	318	2	11	11	NUM
easat-4745	318	3	]	]	PUNCT
easat-4745	318	4	m.	m.	NOUN
easat-4745	318	5	h.	h.	PROPN
easat-4745	318	6	shahab	shahab	PROPN
easat-4745	318	7	,	,	PUNCT
easat-4745	318	8	e.	e.	PROPN
easat-4745	318	9	ghazali	ghazali	PROPN
easat-4745	318	10	,	,	PUNCT
easat-4745	318	11	and	and	CCONJ
easat-4745	318	12	m.	m.	NOUN
easat-4745	318	13	mohtar	mohtar	NOUN
easat-4745	318	14	,	,	PUNCT
easat-4745	318	15	"	"	PUNCT
easat-4745	318	16	the	the	DET
easat-4745	318	17	role	role	NOUN
easat-4745	318	18	of	of	ADP
easat-4745	318	19	elaboration	elaboration	NOUN
easat-4745	318	20	likelihood	likelihood	NOUN
easat-4745	318	21	model	model	NOUN
easat-4745	318	22	in	in	ADP
easat-4745	318	23	consumer	consumer	NOUN
easat-4745	318	24	behaviour	behaviour	NOUN
easat-4745	318	25	research	research	NOUN
easat-4745	318	26	and	and	CCONJ
easat-4745	318	27	its	its	PRON
easat-4745	318	28	extension	extension	NOUN
easat-4745	318	29	to	to	ADP
easat-4745	318	30	new	new	ADJ
easat-4745	318	31	technologies	technology	NOUN
easat-4745	318	32	:	:	PUNCT
easat-4745	318	33	a	a	DET
easat-4745	318	34	review	review	NOUN
easat-4745	318	35	and	and	CCONJ
easat-4745	318	36	future	future	ADJ
easat-4745	318	37	research	research	NOUN
easat-4745	318	38	agenda	agenda	NOUN
easat-4745	318	39	,	,	PUNCT
easat-4745	318	40	"	"	PUNCT
easat-4745	318	41	international	international	ADJ
easat-4745	318	42	journal	journal	NOUN
easat-4745	318	43	of	of	ADP
easat-4745	318	44	consumer	consumer	NOUN
easat-4745	318	45	studies	study	NOUN
easat-4745	318	46	,	,	PUNCT
easat-4745	318	47	vol	vol	NOUN
easat-4745	318	48	.	.	PROPN
easat-4745	318	49	45	45	NUM
easat-4745	318	50	,	,	PUNCT
easat-4745	318	51	no	no	INTJ
easat-4745	318	52	.	.	NOUN
easat-4745	318	53	4	4	NUM
easat-4745	318	54	,	,	PUNCT
easat-4745	318	55	pp	pp	ADJ
easat-4745	318	56	.	.	PUNCT
easat-4745	319	1	664	664	NUM
easat-4745	319	2	-	-	SYM
easat-4745	319	3	689	689	NUM
easat-4745	319	4	,	,	PUNCT
easat-4745	319	5	2021	2021	NUM
easat-4745	319	6	.	.	PUNCT
easat-4745	320	1	https://doi.org/10.1111/ijcs.12658	https://doi.org/10.1111/ijcs.12658	NOUN
easat-4745	321	1	[	[	X
easat-4745	321	2	12	12	NUM
easat-4745	321	3	]	]	X
easat-4745	321	4	y.	y.	PROPN
easat-4745	321	5	lee	lee	PROPN
easat-4745	321	6	and	and	CCONJ
easat-4745	321	7	j.	j.	PROPN
easat-4745	321	8	koo	koo	PROPN
easat-4745	321	9	,	,	PUNCT
easat-4745	321	10	"	"	PUNCT
easat-4745	321	11	can	can	AUX
easat-4745	321	12	a	a	DET
easat-4745	321	13	celebrity	celebrity	NOUN
easat-4745	321	14	serve	serve	NOUN
easat-4745	321	15	as	as	ADP
easat-4745	321	16	an	an	DET
easat-4745	321	17	issue‐relevant	issue‐relevant	NOUN
easat-4745	321	18	argument	argument	NOUN
easat-4745	321	19	in	in	ADP
easat-4745	321	20	the	the	DET
easat-4745	321	21	elaboration	elaboration	NOUN
easat-4745	321	22	likelihood	likelihood	NOUN
easat-4745	321	23	model	model	NOUN
easat-4745	321	24	?	?	PUNCT
easat-4745	321	25	,	,	PUNCT
easat-4745	321	26	"	"	PUNCT
easat-4745	321	27	psychology	psychology	NOUN
easat-4745	321	28	&	&	CCONJ
easat-4745	321	29	marketing	marketing	NOUN
easat-4745	321	30	,	,	PUNCT
easat-4745	321	31	vol	vol	NOUN
easat-4745	321	32	.	.	PROPN
easat-4745	321	33	33	33	NUM
easat-4745	321	34	,	,	PUNCT
easat-4745	321	35	no	no	INTJ
easat-4745	321	36	.	.	NOUN
easat-4745	322	1	3	3	NUM
easat-4745	322	2	,	,	PUNCT
easat-4745	322	3	pp	pp	ADJ
easat-4745	322	4	.	.	PUNCT
easat-4745	323	1	195	195	NUM
easat-4745	323	2	-	-	SYM
easat-4745	323	3	208	208	NUM
easat-4745	323	4	,	,	PUNCT
easat-4745	323	5	2016	2016	NUM
easat-4745	323	6	.	.	PUNCT
easat-4745	324	1	[	[	X
easat-4745	324	2	13	13	NUM
easat-4745	324	3	]	]	X
easat-4745	324	4	h.	h.	PROPN
easat-4745	324	5	wang	wang	PROPN
easat-4745	324	6	and	and	CCONJ
easat-4745	324	7	j.	j.	PROPN
easat-4745	324	8	yan	yan	PROPN
easat-4745	324	9	,	,	PUNCT
easat-4745	324	10	"	"	PUNCT
easat-4745	324	11	effects	effect	NOUN
easat-4745	324	12	of	of	ADP
easat-4745	324	13	social	social	ADJ
easat-4745	324	14	media	medium	NOUN
easat-4745	324	15	tourism	tourism	NOUN
easat-4745	324	16	information	information	NOUN
easat-4745	324	17	quality	quality	NOUN
easat-4745	324	18	on	on	ADP
easat-4745	324	19	destination	destination	NOUN
easat-4745	324	20	travel	travel	NOUN
easat-4745	324	21	intention	intention	NOUN
easat-4745	324	22	:	:	PUNCT
easat-4745	324	23	mediation	mediation	NOUN
easat-4745	324	24	effect	effect	NOUN
easat-4745	324	25	of	of	ADP
easat-4745	324	26	self	self	NOUN
easat-4745	324	27	-	-	PUNCT
easat-4745	324	28	congruity	congruity	NOUN
easat-4745	324	29	and	and	CCONJ
easat-4745	324	30	trust	trust	NOUN
easat-4745	324	31	,	,	PUNCT
easat-4745	324	32	"	"	PUNCT
easat-4745	324	33	frontiers	frontier	NOUN
easat-4745	324	34	in	in	ADP
easat-4745	324	35	psychology	psychology	NOUN
easat-4745	324	36	,	,	PUNCT
easat-4745	324	37	vol	vol	NOUN
easat-4745	324	38	.	.	PROPN
easat-4745	324	39	13	13	NUM
easat-4745	324	40	,	,	PUNCT
easat-4745	324	41	p.	p.	NOUN
easat-4745	324	42	1049149	1049149	NUM
easat-4745	324	43	,	,	PUNCT
easat-4745	324	44	2022	2022	NUM
easat-4745	324	45	.	.	PUNCT
easat-4745	325	1	[	[	X
easat-4745	325	2	14	14	NUM
easat-4745	325	3	]	]	X
easat-4745	325	4	d.	d.	PROPN
easat-4745	325	5	lee	lee	PROPN
easat-4745	325	6	,	,	PUNCT
easat-4745	325	7	k.	k.	PROPN
easat-4745	325	8	hosanagar	hosanagar	PROPN
easat-4745	325	9	,	,	PUNCT
easat-4745	325	10	and	and	CCONJ
easat-4745	325	11	h.	h.	PROPN
easat-4745	325	12	s.	s.	PROPN
easat-4745	325	13	nair	nair	PROPN
easat-4745	325	14	,	,	PUNCT
easat-4745	325	15	"	"	PUNCT
easat-4745	325	16	advertising	advertising	NOUN
easat-4745	325	17	content	content	NOUN
easat-4745	325	18	and	and	CCONJ
easat-4745	325	19	consumer	consumer	NOUN
easat-4745	325	20	engagement	engagement	NOUN
easat-4745	325	21	on	on	ADP
easat-4745	325	22	social	social	ADJ
easat-4745	325	23	media	medium	NOUN
easat-4745	325	24	:	:	PUNCT
easat-4745	325	25	evidence	evidence	NOUN
easat-4745	325	26	from	from	ADP
easat-4745	325	27	facebook	facebook	PROPN
easat-4745	325	28	,	,	PUNCT
easat-4745	325	29	"	"	PUNCT
easat-4745	325	30	management	management	NOUN
easat-4745	325	31	science	science	NOUN
easat-4745	325	32	,	,	PUNCT
easat-4745	325	33	vol	vol	NOUN
easat-4745	325	34	.	.	PROPN
easat-4745	325	35	64	64	NUM
easat-4745	325	36	,	,	PUNCT
easat-4745	325	37	no	no	INTJ
easat-4745	325	38	.	.	NOUN
easat-4745	325	39	11	11	NUM
easat-4745	325	40	,	,	PUNCT
easat-4745	325	41	pp	pp	ADJ
easat-4745	325	42	.	.	PUNCT
easat-4745	326	1	5105	5105	NUM
easat-4745	326	2	-	-	SYM
easat-4745	326	3	5131	5131	NUM
easat-4745	326	4	,	,	PUNCT
easat-4745	326	5	2018	2018	NUM
easat-4745	326	6	.	.	PUNCT
easat-4745	327	1	[	[	X
easat-4745	327	2	15	15	NUM
easat-4745	327	3	]	]	X
easat-4745	327	4	j.	j.	PROPN
easat-4745	327	5	t.	t.	PROPN
easat-4745	327	6	cacioppo	cacioppo	PROPN
easat-4745	327	7	,	,	PUNCT
easat-4745	327	8	r.	r.	PROPN
easat-4745	327	9	e.	e.	PROPN
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easat-4745	327	11	,	,	PUNCT
easat-4745	327	12	c.	c.	PROPN
easat-4745	327	13	f.	f.	PROPN
easat-4745	327	14	kao	kao	PROPN
easat-4745	327	15	,	,	PUNCT
easat-4745	327	16	and	and	CCONJ
easat-4745	327	17	r.	r.	PROPN
easat-4745	327	18	rodriguez	rodriguez	PROPN
easat-4745	327	19	,	,	PUNCT
easat-4745	327	20	"	"	PUNCT
easat-4745	327	21	central	central	ADJ
easat-4745	327	22	and	and	CCONJ
easat-4745	327	23	peripheral	peripheral	ADJ
easat-4745	327	24	routes	route	NOUN
easat-4745	327	25	to	to	ADP
easat-4745	327	26	persuasion	persuasion	NOUN
easat-4745	327	27	:	:	PUNCT
easat-4745	327	28	an	an	DET
easat-4745	327	29	individual	individual	ADJ
easat-4745	327	30	difference	difference	NOUN
easat-4745	327	31	perspective	perspective	NOUN
easat-4745	327	32	,	,	PUNCT
easat-4745	327	33	"	"	PUNCT
easat-4745	327	34	journal	journal	NOUN
easat-4745	327	35	of	of	ADP
easat-4745	327	36	personality	personality	NOUN
easat-4745	327	37	and	and	CCONJ
easat-4745	327	38	social	social	ADJ
easat-4745	327	39	psychology	psychology	NOUN
easat-4745	327	40	,	,	PUNCT
easat-4745	327	41	vol	vol	NOUN
easat-4745	327	42	.	.	PROPN
easat-4745	328	1	51	51	NUM
easat-4745	328	2	,	,	PUNCT
easat-4745	328	3	no	no	INTJ
easat-4745	328	4	.	.	NOUN
easat-4745	328	5	5	5	NUM
easat-4745	328	6	,	,	PUNCT
easat-4745	328	7	p.	p.	NOUN
easat-4745	328	8	1032	1032	NUM
easat-4745	328	9	,	,	PUNCT
easat-4745	328	10	1986	1986	NUM
easat-4745	328	11	.	.	PUNCT
easat-4745	329	1	https://doi.org/10.1037//0022-3514.51.5.1032	https://doi.org/10.1037//0022-3514.51.5.1032	NOUN
easat-4745	330	1	[	[	X
easat-4745	330	2	16	16	NUM
easat-4745	330	3	]	]	X
easat-4745	330	4	d.	d.	PROPN
easat-4745	330	5	shin	shin	PROPN
easat-4745	330	6	,	,	PUNCT
easat-4745	330	7	"	"	PUNCT
easat-4745	330	8	the	the	DET
easat-4745	330	9	effects	effect	NOUN
easat-4745	330	10	of	of	ADP
easat-4745	330	11	explainability	explainability	NOUN
easat-4745	330	12	and	and	CCONJ
easat-4745	330	13	causability	causability	NOUN
easat-4745	330	14	on	on	ADP
easat-4745	330	15	perception	perception	NOUN
easat-4745	330	16	,	,	PUNCT
easat-4745	330	17	trust	trust	NOUN
easat-4745	330	18	,	,	PUNCT
easat-4745	330	19	and	and	CCONJ
easat-4745	330	20	acceptance	acceptance	NOUN
easat-4745	330	21	:	:	PUNCT
easat-4745	330	22	implications	implication	NOUN
easat-4745	330	23	for	for	ADP
easat-4745	330	24	explainable	explainable	ADJ
easat-4745	330	25	ai	ai	NOUN
easat-4745	330	26	,	,	PUNCT
easat-4745	330	27	"	"	PUNCT
easat-4745	330	28	international	international	ADJ
easat-4745	330	29	journal	journal	NOUN
easat-4745	330	30	of	of	ADP
easat-4745	330	31	human	human	ADJ
easat-4745	330	32	-	-	PUNCT
easat-4745	330	33	computer	computer	NOUN
easat-4745	330	34	studies	study	NOUN
easat-4745	330	35	,	,	PUNCT
easat-4745	330	36	vol	vol	NOUN
easat-4745	330	37	.	.	PROPN
easat-4745	330	38	146	146	NUM
easat-4745	330	39	,	,	PUNCT
easat-4745	330	40	p.	p.	NOUN
easat-4745	330	41	102551	102551	NUM
easat-4745	330	42	,	,	PUNCT
easat-4745	330	43	2021	2021	NUM
easat-4745	330	44	.	.	PUNCT
easat-4745	331	1	https://doi.org/10.1016/j.ijhcs.2020.102551	https://doi.org/10.1016/j.ijhcs.2020.102551	PROPN
easat-4745	331	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-4745	331	3	https://doi.org/10.30996/jmm17.v10i1.8690	https://doi.org/10.30996/jmm17.v10i1.8690	X
easat-4745	331	4	https://doi.org/10.47577/tssj.v55i1.10651	https://doi.org/10.47577/tssj.v55i1.10651	NOUN
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easat-4745	331	7	https://doi.org/10.1007/s10551-022-05048-7	https://doi.org/10.1007/s10551-022-05048-7	PROPN
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easat-4745	333	1	https://doi.org/10.3389/fpsyg.2022.856663	https://doi.org/10.3389/fpsyg.2022.856663	PROPN
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easat-4745	333	8	1242	1242	NUM
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easat-4745	333	12	and	and	CCONJ
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easat-4745	333	17	-	-	SYM
easat-4745	333	18	8484	8484	NUM
easat-4745	333	19	vol	vol	NOUN
easat-4745	333	20	.	.	PROPN
easat-4745	334	1	9	9	NUM
easat-4745	334	2	,	,	PUNCT
easat-4745	334	3	no	no	INTJ
easat-4745	334	4	.	.	NOUN
easat-4745	334	5	2	2	NUM
easat-4745	334	6	:	:	PUNCT
easat-4745	334	7	1228	1228	NUM
easat-4745	334	8	-	-	SYM
easat-4745	334	9	1244	1244	NUM
easat-4745	334	10	,	,	PUNCT
easat-4745	334	11	2025	2025	NUM
easat-4745	334	12	doi	doi	NOUN
easat-4745	334	13	:	:	PUNCT
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easat-4745	334	16	2025	2025	NUM
easat-4745	334	17	by	by	ADP
easat-4745	334	18	the	the	DET
easat-4745	334	19	authors	author	NOUN
easat-4745	334	20	;	;	PUNCT
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easat-4745	334	23	gate	gate	NOUN
easat-4745	335	1	[	[	X
easat-4745	335	2	17	17	NUM
easat-4745	335	3	]	]	X
easat-4745	335	4	c.	c.	PROPN
easat-4745	335	5	meske	meske	PROPN
easat-4745	335	6	,	,	PUNCT
easat-4745	335	7	e.	e.	PROPN
easat-4745	335	8	bunde	bunde	PROPN
easat-4745	335	9	,	,	PUNCT
easat-4745	335	10	j.	j.	PROPN
easat-4745	335	11	schneider	schneider	PROPN
easat-4745	335	12	,	,	PUNCT
easat-4745	335	13	and	and	CCONJ
easat-4745	335	14	m.	m.	NOUN
easat-4745	335	15	gersch	gersch	PROPN
easat-4745	335	16	,	,	PUNCT
easat-4745	335	17	"	"	PUNCT
easat-4745	335	18	explainable	explainable	ADJ
easat-4745	335	19	artificial	artificial	ADJ
easat-4745	335	20	intelligence	intelligence	NOUN
easat-4745	335	21	:	:	PUNCT
easat-4745	336	1	objectives	objective	NOUN
easat-4745	336	2	,	,	PUNCT
easat-4745	336	3	stakeholders	stakeholder	NOUN
easat-4745	336	4	,	,	PUNCT
easat-4745	336	5	and	and	CCONJ
easat-4745	336	6	future	future	ADJ
easat-4745	336	7	research	research	NOUN
easat-4745	336	8	opportunities	opportunity	NOUN
easat-4745	336	9	,	,	PUNCT
easat-4745	336	10	"	"	PUNCT
easat-4745	336	11	information	information	NOUN
easat-4745	336	12	systems	system	NOUN
easat-4745	336	13	management	management	NOUN
easat-4745	336	14	,	,	PUNCT
easat-4745	336	15	vol	vol	NOUN
easat-4745	336	16	.	.	PROPN
easat-4745	336	17	39	39	NUM
easat-4745	336	18	,	,	PUNCT
easat-4745	336	19	no	no	INTJ
easat-4745	336	20	.	.	NOUN
easat-4745	336	21	1	1	NUM
easat-4745	336	22	,	,	PUNCT
easat-4745	336	23	pp	pp	ADJ
easat-4745	336	24	.	.	PUNCT
easat-4745	337	1	53	53	NUM
easat-4745	337	2	-	-	SYM
easat-4745	337	3	63	63	NUM
easat-4745	337	4	,	,	PUNCT
easat-4745	337	5	2022	2022	NUM
easat-4745	337	6	.	.	PUNCT
easat-4745	338	1	https://doi.org/10.1080/10580530.2020.1849465	https://doi.org/10.1080/10580530.2020.1849465	PUNCT
easat-4745	339	1	[	[	X
easat-4745	339	2	18	18	NUM
easat-4745	339	3	]	]	X
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easat-4745	339	7	m.	m.	PROPN
easat-4745	339	8	s.	s.	PROPN
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easat-4745	339	10	,	,	PUNCT
easat-4745	339	11	and	and	CCONJ
easat-4745	339	12	a.	a.	NOUN
easat-4745	339	13	shollo	shollo	PROPN
easat-4745	339	14	,	,	PUNCT
easat-4745	339	15	"	"	PUNCT
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easat-4745	339	17	ai	ai	NOUN
easat-4745	339	18	,	,	PUNCT
easat-4745	339	19	but	but	CCONJ
easat-4745	339	20	explainable	explainable	ADJ
easat-4745	339	21	to	to	ADP
easat-4745	339	22	whom	whom	PRON
easat-4745	339	23	?	?	PUNCT
easat-4745	340	1	an	an	DET
easat-4745	340	2	exploratory	exploratory	ADJ
easat-4745	340	3	case	case	NOUN
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easat-4745	340	7	in	in	ADP
easat-4745	340	8	healthcare	healthcare	PROPN
easat-4745	340	9	,	,	PUNCT
easat-4745	340	10	"	"	PUNCT
easat-4745	340	11	handbook	handbook	NOUN
easat-4745	340	12	of	of	ADP
easat-4745	340	13	artificial	artificial	ADJ
easat-4745	340	14	intelligence	intelligence	NOUN
easat-4745	340	15	in	in	ADP
easat-4745	340	16	healthcare	healthcare	PROPN
easat-4745	340	17	:	:	PUNCT
easat-4745	340	18	vol	vol	NOUN
easat-4745	340	19	2	2	NUM
easat-4745	340	20	:	:	PUNCT
easat-4745	340	21	practicalities	practicality	NOUN
easat-4745	340	22	and	and	CCONJ
easat-4745	340	23	prospects	prospect	NOUN
easat-4745	340	24	,	,	PUNCT
easat-4745	340	25	pp	pp	ADP
easat-4745	340	26	.	.	PUNCT
easat-4745	341	1	169	169	NUM
easat-4745	341	2	-	-	SYM
easat-4745	341	3	198	198	NUM
easat-4745	341	4	,	,	PUNCT
easat-4745	341	5	2022	2022	NUM
easat-4745	341	6	.	.	PUNCT
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easat-4745	343	1	[	[	X
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easat-4745	343	5	shin	shin	PROPN
easat-4745	343	6	and	and	CCONJ
easat-4745	343	7	y.	y.	PROPN
easat-4745	343	8	j.	j.	PROPN
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easat-4745	343	12	role	role	NOUN
easat-4745	343	13	of	of	ADP
easat-4745	343	14	fairness	fairness	NOUN
easat-4745	343	15	,	,	PUNCT
easat-4745	343	16	accountability	accountability	NOUN
easat-4745	343	17	,	,	PUNCT
easat-4745	343	18	and	and	CCONJ
easat-4745	343	19	transparency	transparency	NOUN
easat-4745	343	20	in	in	ADP
easat-4745	343	21	algorithmic	algorithmic	ADJ
easat-4745	343	22	affordance	affordance	NOUN
easat-4745	343	23	,	,	PUNCT
easat-4745	343	24	"	"	PUNCT
easat-4745	343	25	computers	computer	NOUN
easat-4745	343	26	in	in	ADP
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easat-4745	343	28	behavior	behavior	NOUN
easat-4745	343	29	,	,	PUNCT
easat-4745	343	30	vol	vol	NOUN
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easat-4745	343	32	98	98	NUM
easat-4745	343	33	,	,	PUNCT
easat-4745	343	34	pp	pp	ADJ
easat-4745	343	35	.	.	PUNCT
easat-4745	344	1	277	277	NUM
easat-4745	344	2	-	-	SYM
easat-4745	344	3	284	284	NUM
easat-4745	344	4	,	,	PUNCT
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easat-4745	344	6	.	.	PUNCT
easat-4745	345	1	https://doi.org/10.1016/j.chb.2019.04.019	https://doi.org/10.1016/j.chb.2019.04.019	PRON
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easat-4745	346	8	s.	s.	PROPN
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easat-4745	346	17	,	,	PUNCT
easat-4745	346	18	"	"	PUNCT
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easat-4745	346	24	information	information	NOUN
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easat-4745	346	29	an	an	DET
easat-4745	346	30	experimental	experimental	ADJ
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easat-4745	346	33	"	"	PUNCT
easat-4745	346	34	information	information	NOUN
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easat-4745	347	6	,	,	PUNCT
easat-4745	347	7	pp	pp	ADJ
easat-4745	347	8	.	.	PUNCT
easat-4745	348	1	254	254	NUM
easat-4745	348	2	-	-	SYM
easat-4745	348	3	268	268	NUM
easat-4745	348	4	,	,	PUNCT
easat-4745	348	5	2011	2011	NUM
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easat-4745	350	2	21	21	NUM
easat-4745	350	3	]	]	PUNCT
easat-4745	350	4	x.	x.	PROPN
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easat-4745	350	10	and	and	CCONJ
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easat-4745	350	15	balancing	balance	VERB
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easat-4745	350	18	and	and	CCONJ
easat-4745	350	19	consumer	consumer	NOUN
easat-4745	350	20	privacy	privacy	NOUN
easat-4745	350	21	concerns	concern	NOUN
easat-4745	350	22	:	:	PUNCT
easat-4745	350	23	mechanisms	mechanism	NOUN
easat-4745	350	24	of	of	ADP
easat-4745	350	25	consumer	consumer	NOUN
easat-4745	350	26	trust	trust	NOUN
easat-4745	350	27	and	and	CCONJ
easat-4745	350	28	reactance	reactance	NOUN
easat-4745	350	29	,	,	PUNCT
easat-4745	350	30	"	"	PUNCT
easat-4745	350	31	journal	journal	NOUN
easat-4745	350	32	of	of	ADP
easat-4745	350	33	consumer	consumer	NOUN
easat-4745	350	34	behaviour	behaviour	NOUN
easat-4745	350	35	,	,	PUNCT
easat-4745	350	36	vol	vol	NOUN
easat-4745	350	37	.	.	PROPN
easat-4745	350	38	21	21	NUM
easat-4745	350	39	,	,	PUNCT
easat-4745	350	40	no	no	INTJ
easat-4745	350	41	.	.	NOUN
easat-4745	350	42	3	3	NUM
easat-4745	350	43	,	,	PUNCT
easat-4745	350	44	pp	pp	ADJ
easat-4745	350	45	.	.	PUNCT
easat-4745	351	1	572	572	NUM
easat-4745	351	2	-	-	SYM
easat-4745	351	3	582	582	NUM
easat-4745	351	4	,	,	PUNCT
easat-4745	351	5	2022	2022	NUM
easat-4745	351	6	.	.	PUNCT
easat-4745	352	1	https://doi.org/10.1002/cb.1947	https://doi.org/10.1002/cb.1947	X
easat-4745	353	1	[	[	X
easat-4745	353	2	22	22	NUM
easat-4745	353	3	]	]	PUNCT
easat-4745	353	4	t.	t.	PROPN
easat-4745	353	5	hongsuchon	hongsuchon	PROPN
easat-4745	353	6	and	and	CCONJ
easat-4745	353	7	j.	j.	PROPN
easat-4745	353	8	li	li	PROPN
easat-4745	353	9	,	,	PUNCT
easat-4745	353	10	"	"	PUNCT
easat-4745	353	11	accessing	access	VERB
easat-4745	353	12	the	the	DET
easat-4745	353	13	influence	influence	NOUN
easat-4745	353	14	of	of	ADP
easat-4745	353	15	consumer	consumer	NOUN
easat-4745	353	16	participation	participation	NOUN
easat-4745	353	17	on	on	ADP
easat-4745	353	18	purchase	purchase	NOUN
easat-4745	353	19	intention	intention	NOUN
easat-4745	353	20	toward	toward	ADP
easat-4745	353	21	community	community	NOUN
easat-4745	353	22	group	group	NOUN
easat-4745	353	23	buying	buying	NOUN
easat-4745	353	24	platform	platform	NOUN
easat-4745	353	25	,	,	PUNCT
easat-4745	353	26	"	"	PUNCT
easat-4745	353	27	frontiers	frontier	NOUN
easat-4745	353	28	in	in	ADP
easat-4745	353	29	psychology	psychology	NOUN
easat-4745	353	30	,	,	PUNCT
easat-4745	353	31	vol	vol	NOUN
easat-4745	353	32	.	.	PROPN
easat-4745	353	33	13	13	NUM
easat-4745	353	34	,	,	PUNCT
easat-4745	353	35	p.	p.	NOUN
easat-4745	353	36	887959	887959	NUM
easat-4745	353	37	,	,	PUNCT
easat-4745	353	38	2022	2022	NUM
easat-4745	353	39	.	.	PUNCT
easat-4745	354	1	https://doi.org/10.3389/fpsyg.2022.887959	https://doi.org/10.3389/fpsyg.2022.887959	PROPN
easat-4745	354	2	[	[	X
easat-4745	354	3	23	23	NUM
easat-4745	354	4	]	]	PUNCT
easat-4745	354	5	t.	t.	PROPN
easat-4745	354	6	schürmann	schürmann	PROPN
easat-4745	354	7	,	,	PUNCT
easat-4745	354	8	n.	n.	PROPN
easat-4745	354	9	gerber	gerber	PROPN
easat-4745	354	10	,	,	PUNCT
easat-4745	354	11	and	and	CCONJ
easat-4745	354	12	p.	p.	PROPN
easat-4745	354	13	gerber	gerber	PROPN
easat-4745	354	14	,	,	PUNCT
easat-4745	354	15	"	"	PUNCT
easat-4745	354	16	benefits	benefit	NOUN
easat-4745	354	17	of	of	ADP
easat-4745	354	18	formalized	formalize	VERB
easat-4745	354	19	computational	computational	ADJ
easat-4745	354	20	modeling	modeling	NOUN
easat-4745	354	21	for	for	ADP
easat-4745	354	22	understanding	understand	VERB
easat-4745	354	23	user	user	NOUN
easat-4745	354	24	behavior	behavior	NOUN
easat-4745	354	25	in	in	ADP
easat-4745	354	26	online	online	PROPN
easat-4745	354	27	privacy	privacy	NOUN
easat-4745	354	28	research	research	NOUN
easat-4745	354	29	,	,	PUNCT
easat-4745	354	30	"	"	PUNCT
easat-4745	354	31	journal	journal	NOUN
easat-4745	354	32	of	of	ADP
easat-4745	354	33	intellectual	intellectual	ADJ
easat-4745	354	34	capital	capital	NOUN
easat-4745	354	35	,	,	PUNCT
easat-4745	354	36	vol	vol	NOUN
easat-4745	354	37	.	.	PROPN
easat-4745	354	38	21	21	NUM
easat-4745	354	39	,	,	PUNCT
easat-4745	354	40	no	no	INTJ
easat-4745	354	41	.	.	NOUN
easat-4745	354	42	3	3	NUM
easat-4745	354	43	,	,	PUNCT
easat-4745	354	44	pp	pp	ADJ
easat-4745	354	45	.	.	PUNCT
easat-4745	355	1	431	431	NUM
easat-4745	355	2	-	-	SYM
easat-4745	355	3	458	458	NUM
easat-4745	355	4	,	,	PUNCT
easat-4745	355	5	2020	2020	NUM
easat-4745	355	6	.	.	PUNCT
easat-4745	356	1	https://doi.org/10.1108/jic-05-2019-0126	https://doi.org/10.1108/jic-05-2019-0126	NOUN
easat-4745	357	1	[	[	X
easat-4745	357	2	24	24	NUM
easat-4745	357	3	]	]	PUNCT
easat-4745	357	4	z.	z.	PROPN
easat-4745	357	5	sun	sun	PROPN
easat-4745	357	6	,	,	PUNCT
easat-4745	357	7	g.	g.	PROPN
easat-4745	357	8	zang	zang	PROPN
easat-4745	357	9	,	,	PUNCT
easat-4745	357	10	z.	z.	PROPN
easat-4745	357	11	wang	wang	PROPN
easat-4745	357	12	,	,	PUNCT
easat-4745	357	13	s.	s.	PROPN
easat-4745	357	14	ge	ge	PROPN
easat-4745	357	15	,	,	PUNCT
easat-4745	357	16	w.	w.	PROPN
easat-4745	357	17	liu	liu	PROPN
easat-4745	357	18	,	,	PUNCT
easat-4745	357	19	and	and	CCONJ
easat-4745	357	20	k.	k.	PROPN
easat-4745	357	21	wang	wang	PROPN
easat-4745	357	22	,	,	PUNCT
easat-4745	357	23	"	"	PUNCT
easat-4745	357	24	determining	determine	VERB
easat-4745	357	25	factors	factor	NOUN
easat-4745	357	26	affecting	affect	VERB
easat-4745	357	27	the	the	DET
easat-4745	357	28	user	user	NOUN
easat-4745	357	29	's	's	PART
easat-4745	357	30	intention	intention	NOUN
easat-4745	357	31	to	to	PART
easat-4745	357	32	disclose	disclose	VERB
easat-4745	357	33	privacy	privacy	NOUN
easat-4745	357	34	in	in	ADP
easat-4745	357	35	online	online	ADJ
easat-4745	357	36	health	health	NOUN
easat-4745	357	37	communities	community	NOUN
easat-4745	357	38	:	:	PUNCT
easat-4745	357	39	a	a	DET
easat-4745	357	40	dual	dual	ADJ
easat-4745	357	41	-	-	PUNCT
easat-4745	357	42	calculus	calculus	NOUN
easat-4745	357	43	model	model	NOUN
easat-4745	357	44	,	,	PUNCT
easat-4745	357	45	"	"	PUNCT
easat-4745	357	46	frontiers	frontier	NOUN
easat-4745	357	47	in	in	ADP
easat-4745	357	48	public	public	ADJ
easat-4745	357	49	health	health	NOUN
easat-4745	357	50	,	,	PUNCT
easat-4745	357	51	vol	vol	NOUN
easat-4745	357	52	.	.	PROPN
easat-4745	357	53	11	11	NUM
easat-4745	357	54	,	,	PUNCT
easat-4745	357	55	p.	p.	NOUN
easat-4745	357	56	1109093	1109093	NUM
easat-4745	357	57	,	,	PUNCT
easat-4745	357	58	2023	2023	NUM
easat-4745	357	59	.	.	PUNCT
easat-4745	358	1	https://doi.org/10.3389/fpubh.2023.1109093	https://doi.org/10.3389/fpubh.2023.1109093	PROPN
easat-4745	358	2	[	[	X
easat-4745	358	3	25	25	NUM
easat-4745	358	4	]	]	PUNCT
easat-4745	358	5	a.	a.	NOUN
easat-4745	358	6	p.	p.	PROPN
easat-4745	358	7	m.	m.	NOUN
easat-4745	358	8	richarde	richarde	PROPN
easat-4745	358	9	,	,	PUNCT
easat-4745	358	10	p.	p.	PROPN
easat-4745	358	11	h.	h.	PROPN
easat-4745	358	12	m.	m.	PROPN
easat-4745	358	13	prado	prado	PROPN
easat-4745	358	14	,	,	PUNCT
easat-4745	358	15	and	and	CCONJ
easat-4745	358	16	j.	j.	PROPN
easat-4745	358	17	b.	b.	PROPN
easat-4745	358	18	ferreira	ferreira	PROPN
easat-4745	358	19	,	,	PUNCT
easat-4745	358	20	"	"	PUNCT
easat-4745	358	21	sinais	sinais	PROPN
easat-4745	358	22	de	de	PROPN
easat-4745	358	23	privacidade	privacidade	PROPN
easat-4745	358	24	:	:	PUNCT
easat-4745	358	25	explorando	explorando	PROPN
easat-4745	358	26	relações	relações	PROPN
easat-4745	358	27	entre	entre	PROPN
easat-4745	358	28	cookies	cookies	PROPN
easat-4745	358	29	e	e	PROPN
easat-4745	358	30	intenção	intenção	PROPN
easat-4745	358	31	de	de	X
easat-4745	358	32	compra	compra	PROPN
easat-4745	358	33	on	on	ADP
easat-4745	358	34	-	-	PUNCT
easat-4745	358	35	line	line	NOUN
easat-4745	358	36	,	,	PUNCT
easat-4745	358	37	"	"	PUNCT
easat-4745	358	38	revista	revista	PROPN
easat-4745	358	39	de	de	PROPN
easat-4745	358	40	administração	administração	PROPN
easat-4745	358	41	contemporânea	contemporânea	PROPN
easat-4745	358	42	,	,	PUNCT
easat-4745	358	43	vol	vol	NOUN
easat-4745	358	44	.	.	PROPN
easat-4745	358	45	27	27	NUM
easat-4745	358	46	,	,	PUNCT
easat-4745	358	47	p.	p.	NOUN
easat-4745	359	1	e220311	e220311	ADJ
easat-4745	359	2	,	,	PUNCT
easat-4745	359	3	2023	2023	NUM
easat-4745	359	4	.	.	PUNCT
easat-4745	360	1	[	[	X
easat-4745	360	2	26	26	NUM
easat-4745	360	3	]	]	X
easat-4745	360	4	c.	c.	PROPN
easat-4745	360	5	e.	e.	PROPN
easat-4745	360	6	tucker	tucker	PROPN
easat-4745	360	7	,	,	PUNCT
easat-4745	360	8	"	"	PUNCT
easat-4745	360	9	social	social	ADJ
easat-4745	360	10	networks	network	NOUN
easat-4745	360	11	,	,	PUNCT
easat-4745	360	12	personalized	personalized	ADJ
easat-4745	360	13	advertising	advertising	NOUN
easat-4745	360	14	,	,	PUNCT
easat-4745	360	15	and	and	CCONJ
easat-4745	360	16	privacy	privacy	NOUN
easat-4745	360	17	controls	control	NOUN
easat-4745	360	18	,	,	PUNCT
easat-4745	360	19	"	"	PUNCT
easat-4745	360	20	journal	journal	NOUN
easat-4745	360	21	of	of	ADP
easat-4745	360	22	marketing	marketing	NOUN
easat-4745	360	23	research	research	NOUN
easat-4745	360	24	,	,	PUNCT
easat-4745	360	25	vol	vol	NOUN
easat-4745	360	26	.	.	PROPN
easat-4745	360	27	51	51	NUM
easat-4745	360	28	,	,	PUNCT
easat-4745	360	29	no	no	INTJ
easat-4745	360	30	.	.	NOUN
easat-4745	360	31	5	5	NUM
easat-4745	360	32	,	,	PUNCT
easat-4745	360	33	pp	pp	ADJ
easat-4745	360	34	.	.	PUNCT
easat-4745	361	1	546	546	NUM
easat-4745	361	2	-	-	SYM
easat-4745	361	3	562	562	NUM
easat-4745	361	4	,	,	PUNCT
easat-4745	361	5	2014	2014	NUM
easat-4745	361	6	.	.	PUNCT
easat-4745	362	1	https://doi.org/10.1509/jmr.10.0355	https://doi.org/10.1509/jmr.10.0355	PROPN
easat-4745	363	1	[	[	X
easat-4745	363	2	27	27	NUM
easat-4745	363	3	]	]	X
easat-4745	363	4	d.	d.	PROPN
easat-4745	363	5	a.	a.	PROPN
easat-4745	363	6	cooper	cooper	PROPN
easat-4745	363	7	,	,	PUNCT
easat-4745	363	8	t.	t.	PROPN
easat-4745	363	9	yalcin	yalcin	PROPN
easat-4745	363	10	,	,	PUNCT
easat-4745	363	11	c.	c.	PROPN
easat-4745	363	12	nistor	nistor	NOUN
easat-4745	363	13	,	,	PUNCT
easat-4745	363	14	m.	m.	NOUN
easat-4745	363	15	macrini	macrini	PROPN
easat-4745	363	16	,	,	PUNCT
easat-4745	363	17	and	and	CCONJ
easat-4745	363	18	e.	e.	PROPN
easat-4745	363	19	pehlivan	pehlivan	PROPN
easat-4745	363	20	,	,	PUNCT
easat-4745	363	21	"	"	PUNCT
easat-4745	363	22	privacy	privacy	NOUN
easat-4745	363	23	considerations	consideration	NOUN
easat-4745	363	24	for	for	ADP
easat-4745	363	25	online	online	ADJ
easat-4745	363	26	advertising	advertising	NOUN
easat-4745	363	27	:	:	PUNCT
easat-4745	363	28	a	a	DET
easat-4745	363	29	stakeholder	stakeholder	NOUN
easat-4745	363	30	’s	’s	PART
easat-4745	363	31	perspective	perspective	NOUN
easat-4745	363	32	to	to	ADP
easat-4745	363	33	programmatic	programmatic	ADJ
easat-4745	363	34	advertising	advertising	NOUN
easat-4745	363	35	,	,	PUNCT
easat-4745	363	36	"	"	PUNCT
easat-4745	363	37	journal	journal	NOUN
easat-4745	363	38	of	of	ADP
easat-4745	363	39	consumer	consumer	NOUN
easat-4745	363	40	marketing	marketing	NOUN
easat-4745	363	41	,	,	PUNCT
easat-4745	363	42	vol	vol	NOUN
easat-4745	363	43	.	.	PROPN
easat-4745	363	44	40	40	NUM
easat-4745	363	45	,	,	PUNCT
easat-4745	363	46	no	no	INTJ
easat-4745	363	47	.	.	NOUN
easat-4745	363	48	2	2	NUM
easat-4745	363	49	,	,	PUNCT
easat-4745	363	50	pp	pp	ADJ
easat-4745	363	51	.	.	PUNCT
easat-4745	363	52	235	235	NUM
easat-4745	363	53	-	-	SYM
easat-4745	363	54	247	247	NUM
easat-4745	363	55	,	,	PUNCT
easat-4745	363	56	2023	2023	NUM
easat-4745	363	57	.	.	PUNCT
easat-4745	364	1	https://doi.org/10.1108/jcm-04-2021-4577	https://doi.org/10.1108/jcm-04-2021-4577	PROPN
easat-4745	365	1	[	[	X
easat-4745	365	2	28	28	NUM
easat-4745	365	3	]	]	X
easat-4745	365	4	m.	m.	NOUN
easat-4745	365	5	j.	j.	PROPN
easat-4745	365	6	culnan	culnan	PROPN
easat-4745	365	7	and	and	CCONJ
easat-4745	365	8	p.	p.	PROPN
easat-4745	365	9	k.	k.	PROPN
easat-4745	366	1	armstrong	armstrong	PROPN
easat-4745	366	2	,	,	PUNCT
easat-4745	366	3	"	"	PUNCT
easat-4745	366	4	information	information	NOUN
easat-4745	366	5	privacy	privacy	NOUN
easat-4745	366	6	concerns	concern	NOUN
easat-4745	366	7	,	,	PUNCT
easat-4745	366	8	procedural	procedural	ADJ
easat-4745	366	9	fairness	fairness	NOUN
easat-4745	366	10	,	,	PUNCT
easat-4745	366	11	and	and	CCONJ
easat-4745	366	12	impersonal	impersonal	ADJ
easat-4745	366	13	trust	trust	NOUN
easat-4745	366	14	:	:	PUNCT
easat-4745	366	15	an	an	DET
easat-4745	366	16	empirical	empirical	ADJ
easat-4745	366	17	investigation	investigation	NOUN
easat-4745	366	18	,	,	PUNCT
easat-4745	366	19	"	"	PUNCT
easat-4745	366	20	organization	organization	NOUN
easat-4745	366	21	science	science	NOUN
easat-4745	366	22	,	,	PUNCT
easat-4745	366	23	vol	vol	NOUN
easat-4745	366	24	.	.	PROPN
easat-4745	367	1	10	10	NUM
easat-4745	367	2	,	,	PUNCT
easat-4745	367	3	no	no	INTJ
easat-4745	367	4	.	.	NOUN
easat-4745	367	5	1	1	NUM
easat-4745	367	6	,	,	PUNCT
easat-4745	367	7	pp	pp	ADJ
easat-4745	367	8	.	.	PUNCT
easat-4745	368	1	104	104	NUM
easat-4745	368	2	-	-	SYM
easat-4745	368	3	115	115	NUM
easat-4745	368	4	,	,	PUNCT
easat-4745	368	5	1999	1999	NUM
easat-4745	368	6	.	.	PUNCT
easat-4745	369	1	https://doi.org/10.1287/orsc.10.1.104	https://doi.org/10.1287/orsc.10.1.104	X
easat-4745	370	1	[	[	X
easat-4745	370	2	29	29	NUM
easat-4745	370	3	]	]	PUNCT
easat-4745	370	4	a.	a.	NOUN
easat-4745	370	5	holzinger	holzinger	NOUN
easat-4745	370	6	,	,	PUNCT
easat-4745	370	7	g.	g.	PROPN
easat-4745	370	8	langs	lang	NOUN
easat-4745	370	9	,	,	PUNCT
easat-4745	370	10	h.	h.	PROPN
easat-4745	370	11	denk	denk	PROPN
easat-4745	370	12	,	,	PUNCT
easat-4745	370	13	k.	k.	PROPN
easat-4745	370	14	zatloukal	zatloukal	PROPN
easat-4745	370	15	,	,	PUNCT
easat-4745	370	16	and	and	CCONJ
easat-4745	370	17	h.	h.	PROPN
easat-4745	370	18	müller	müller	PROPN
easat-4745	370	19	,	,	PUNCT
easat-4745	370	20	"	"	PUNCT
easat-4745	370	21	causability	causability	NOUN
easat-4745	370	22	and	and	CCONJ
easat-4745	370	23	explainability	explainability	NOUN
easat-4745	370	24	of	of	ADP
easat-4745	370	25	artificial	artificial	ADJ
easat-4745	370	26	intelligence	intelligence	NOUN
easat-4745	370	27	in	in	ADP
easat-4745	370	28	medicine	medicine	NOUN
easat-4745	370	29	,	,	PUNCT
easat-4745	370	30	"	"	PUNCT
easat-4745	370	31	wiley	wiley	PROPN
easat-4745	370	32	interdisciplinary	interdisciplinary	ADJ
easat-4745	370	33	reviews	review	NOUN
easat-4745	370	34	:	:	PUNCT
easat-4745	370	35	data	datum	NOUN
easat-4745	370	36	mining	mining	NOUN
easat-4745	370	37	and	and	CCONJ
easat-4745	370	38	knowledge	knowledge	NOUN
easat-4745	370	39	discovery	discovery	NOUN
easat-4745	370	40	,	,	PUNCT
easat-4745	370	41	vol	vol	NOUN
easat-4745	370	42	.	.	PROPN
easat-4745	370	43	9	9	NUM
easat-4745	370	44	,	,	PUNCT
easat-4745	370	45	no	no	INTJ
easat-4745	370	46	.	.	NOUN
easat-4745	370	47	4	4	NUM
easat-4745	370	48	,	,	PUNCT
easat-4745	370	49	p.	p.	PROPN
easat-4745	370	50	e1312	e1312	PROPN
easat-4745	370	51	,	,	PUNCT
easat-4745	370	52	2019	2019	NUM
easat-4745	370	53	.	.	PUNCT
easat-4745	371	1	https://doi.org/10.1002/widm.1312	https://doi.org/10.1002/widm.1312	PROPN
easat-4745	372	1	[	[	X
easat-4745	372	2	30	30	NUM
easat-4745	372	3	]	]	PUNCT
easat-4745	372	4	s.	s.	PROPN
easat-4745	372	5	y.	y.	PROPN
easat-4745	372	6	ho	ho	PROPN
easat-4745	372	7	and	and	CCONJ
easat-4745	372	8	d.	d.	PROPN
easat-4745	372	9	bodoff	bodoff	PROPN
easat-4745	372	10	,	,	PUNCT
easat-4745	372	11	"	"	PUNCT
easat-4745	372	12	the	the	DET
easat-4745	372	13	effects	effect	NOUN
easat-4745	372	14	of	of	ADP
easat-4745	372	15	web	web	NOUN
easat-4745	372	16	personalization	personalization	NOUN
easat-4745	372	17	on	on	ADP
easat-4745	372	18	user	user	NOUN
easat-4745	372	19	attitude	attitude	NOUN
easat-4745	372	20	and	and	CCONJ
easat-4745	372	21	behavior	behavior	NOUN
easat-4745	372	22	,	,	PUNCT
easat-4745	372	23	"	"	PUNCT
easat-4745	372	24	mis	mis	PROPN
easat-4745	372	25	quarterly	quarterly	ADJ
easat-4745	372	26	,	,	PUNCT
easat-4745	372	27	vol	vol	NOUN
easat-4745	372	28	.	.	PROPN
easat-4745	372	29	38	38	NUM
easat-4745	372	30	,	,	PUNCT
easat-4745	372	31	no	no	INTJ
easat-4745	372	32	.	.	NOUN
easat-4745	372	33	2	2	NUM
easat-4745	372	34	,	,	PUNCT
easat-4745	372	35	pp	pp	ADJ
easat-4745	372	36	.	.	PUNCT
easat-4745	372	37	497	497	NUM
easat-4745	372	38	-	-	PUNCT
easat-4745	372	39	a10	a10	NOUN
easat-4745	372	40	,	,	PUNCT
easat-4745	372	41	2014	2014	NUM
easat-4745	372	42	.	.	PUNCT
easat-4745	373	1	https://doi.org/10.25300/misq/2014/38.2.08	https://doi.org/10.25300/misq/2014/38.2.08	X
easat-4745	374	1	[	[	X
easat-4745	374	2	31	31	NUM
easat-4745	374	3	]	]	PUNCT
easat-4745	374	4	l.	l.	PROPN
easat-4745	374	5	f.	f.	PROPN
easat-4745	374	6	lina	lina	PROPN
easat-4745	374	7	and	and	CCONJ
easat-4745	374	8	a.	a.	NOUN
easat-4745	374	9	setiyanto	setiyanto	NOUN
easat-4745	374	10	,	,	PUNCT
easat-4745	374	11	"	"	PUNCT
easat-4745	374	12	privacy	privacy	NOUN
easat-4745	374	13	concerns	concern	NOUN
easat-4745	374	14	in	in	ADP
easat-4745	374	15	personalized	personalized	ADJ
easat-4745	374	16	advertising	advertising	NOUN
easat-4745	374	17	effectiveness	effectiveness	NOUN
easat-4745	374	18	on	on	ADP
easat-4745	374	19	social	social	ADJ
easat-4745	374	20	media	medium	NOUN
easat-4745	374	21	,	,	PUNCT
easat-4745	374	22	"	"	PUNCT
easat-4745	374	23	sriwijaya	sriwijaya	PROPN
easat-4745	374	24	international	international	PROPN
easat-4745	374	25	journal	journal	PROPN
easat-4745	374	26	of	of	ADP
easat-4745	374	27	dynamic	dynamic	ADJ
easat-4745	374	28	economics	economic	NOUN
easat-4745	374	29	and	and	CCONJ
easat-4745	374	30	business	business	NOUN
easat-4745	374	31	,	,	PUNCT
easat-4745	374	32	pp	pp	ADJ
easat-4745	374	33	.	.	PUNCT
easat-4745	375	1	147	147	NUM
easat-4745	375	2	-	-	SYM
easat-4745	375	3	156	156	NUM
easat-4745	375	4	,	,	PUNCT
easat-4745	375	5	2021	2021	NUM
easat-4745	375	6	.	.	PUNCT
easat-4745	376	1	https://doi.org/10.29259/sijdeb.v1i2.147156	https://doi.org/10.29259/sijdeb.v1i2.147156	PROPN
easat-4745	377	1	[	[	X
easat-4745	377	2	32	32	NUM
easat-4745	377	3	]	]	PUNCT
easat-4745	377	4	i.	i.	PROPN
easat-4745	377	5	van	van	PROPN
easat-4745	377	6	ooijen	ooijen	PROPN
easat-4745	377	7	,	,	PUNCT
easat-4745	377	8	c.	c.	PROPN
easat-4745	377	9	m.	m.	PROPN
easat-4745	377	10	segijn	segijn	PROPN
easat-4745	377	11	,	,	PUNCT
easat-4745	377	12	and	and	CCONJ
easat-4745	377	13	s.	s.	PROPN
easat-4745	377	14	j.	j.	PROPN
easat-4745	377	15	opree	opree	PROPN
easat-4745	377	16	,	,	PUNCT
easat-4745	377	17	"	"	PUNCT
easat-4745	377	18	privacy	privacy	NOUN
easat-4745	377	19	cynicism	cynicism	NOUN
easat-4745	377	20	and	and	CCONJ
easat-4745	377	21	its	its	PRON
easat-4745	377	22	role	role	NOUN
easat-4745	377	23	in	in	ADP
easat-4745	377	24	privacy	privacy	NOUN
easat-4745	377	25	decision	decision	NOUN
easat-4745	377	26	-	-	PUNCT
easat-4745	377	27	making	making	NOUN
easat-4745	377	28	,	,	PUNCT
easat-4745	377	29	"	"	PUNCT
easat-4745	377	30	communication	communication	NOUN
easat-4745	377	31	research	research	NOUN
easat-4745	377	32	,	,	PUNCT
easat-4745	377	33	vol	vol	NOUN
easat-4745	377	34	.	.	PROPN
easat-4745	377	35	51	51	NUM
easat-4745	377	36	,	,	PUNCT
easat-4745	377	37	no	no	INTJ
easat-4745	377	38	.	.	NOUN
easat-4745	377	39	2	2	NUM
easat-4745	377	40	,	,	PUNCT
easat-4745	377	41	pp	pp	ADJ
easat-4745	377	42	.	.	PUNCT
easat-4745	378	1	146	146	NUM
easat-4745	378	2	-	-	SYM
easat-4745	378	3	177	177	NUM
easat-4745	378	4	,	,	PUNCT
easat-4745	378	5	2024	2024	NUM
easat-4745	378	6	.	.	PUNCT
easat-4745	379	1	https://doi.org/10.1177/00936502211060984	https://doi.org/10.1177/00936502211060984	PRON
easat-4745	380	1	[	[	X
easat-4745	380	2	33	33	NUM
easat-4745	380	3	]	]	PUNCT
easat-4745	380	4	r.	r.	PROPN
easat-4745	380	5	genç	genç	PROPN
easat-4745	380	6	and	and	CCONJ
easat-4745	380	7	g.	g.	PROPN
easat-4745	380	8	b.	b.	PROPN
easat-4745	380	9	turna	turna	PROPN
easat-4745	380	10	,	,	PUNCT
easat-4745	380	11	"	"	PUNCT
easat-4745	380	12	the	the	DET
easat-4745	380	13	mediating	mediate	VERB
easat-4745	380	14	effect	effect	NOUN
easat-4745	380	15	of	of	ADP
easat-4745	380	16	attitude	attitude	NOUN
easat-4745	380	17	towards	towards	ADP
easat-4745	380	18	online	online	ADJ
easat-4745	380	19	advertising	advertising	NOUN
easat-4745	380	20	in	in	ADP
easat-4745	380	21	the	the	DET
easat-4745	380	22	influence	influence	NOUN
easat-4745	380	23	of	of	ADP
easat-4745	380	24	social	social	ADJ
easat-4745	380	25	media	medium	NOUN
easat-4745	380	26	addiction	addiction	NOUN
easat-4745	380	27	on	on	ADP
easat-4745	380	28	online	online	ADJ
easat-4745	380	29	purchase	purchase	NOUN
easat-4745	380	30	intention	intention	NOUN
easat-4745	380	31	,	,	PUNCT
easat-4745	380	32	"	"	PUNCT
easat-4745	380	33	business	business	NOUN
easat-4745	380	34	&	&	CCONJ
easat-4745	380	35	management	management	NOUN
easat-4745	380	36	studies	study	NOUN
easat-4745	380	37	:	:	PUNCT
easat-4745	380	38	an	an	DET
easat-4745	380	39	international	international	ADJ
easat-4745	380	40	journal	journal	NOUN
easat-4745	380	41	,	,	PUNCT
easat-4745	380	42	vol	vol	NOUN
easat-4745	380	43	.	.	PROPN
easat-4745	380	44	11	11	NUM
easat-4745	380	45	,	,	PUNCT
easat-4745	380	46	no	no	INTJ
easat-4745	380	47	.	.	NOUN
easat-4745	380	48	2	2	NUM
easat-4745	380	49	,	,	PUNCT
easat-4745	380	50	pp	pp	ADJ
easat-4745	380	51	.	.	PUNCT
easat-4745	381	1	511	511	NUM
easat-4745	381	2	-	-	SYM
easat-4745	381	3	531	531	NUM
easat-4745	381	4	,	,	PUNCT
easat-4745	381	5	2023	2023	NUM
easat-4745	381	6	.	.	PUNCT
easat-4745	382	1	https://doi.org/10.15295/bmij.v11i2.2228	https://doi.org/10.15295/bmij.v11i2.2228	X
easat-4745	383	1	[	[	X
easat-4745	383	2	34	34	NUM
easat-4745	383	3	]	]	X
easat-4745	383	4	i.	i.	PROPN
easat-4745	383	5	melati	melati	PROPN
easat-4745	383	6	,	,	PUNCT
easat-4745	383	7	t.	t.	PROPN
easat-4745	383	8	indira	indira	PROPN
easat-4745	383	9	budiwan	budiwan	PROPN
easat-4745	383	10	,	,	PUNCT
easat-4745	383	11	and	and	CCONJ
easat-4745	383	12	h.	h.	PROPN
easat-4745	383	13	sarjono	sarjono	PROPN
easat-4745	383	14	,	,	PUNCT
easat-4745	383	15	"	"	PUNCT
easat-4745	383	16	the	the	DET
easat-4745	383	17	influence	influence	NOUN
easat-4745	383	18	of	of	ADP
easat-4745	383	19	celebrity	celebrity	NOUN
easat-4745	383	20	endorsement	endorsement	NOUN
easat-4745	383	21	on	on	ADP
easat-4745	383	22	consumer	consumer	NOUN
easat-4745	383	23	’s	’s	PART
easat-4745	383	24	attitude	attitude	NOUN
easat-4745	383	25	:	:	PUNCT
easat-4745	383	26	a	a	DET
easat-4745	383	27	study	study	NOUN
easat-4745	383	28	case	case	NOUN
easat-4745	383	29	of	of	ADP
easat-4745	383	30	smartphone	smartphone	NOUN
easat-4745	383	31	brands	brand	NOUN
easat-4745	383	32	in	in	ADP
easat-4745	383	33	jakarta	jakarta	PROPN
easat-4745	383	34	,	,	PUNCT
easat-4745	383	35	indonesia	indonesia	PROPN
easat-4745	383	36	,	,	PUNCT
easat-4745	383	37	"	"	PUNCT
easat-4745	383	38	international	international	ADJ
easat-4745	383	39	journal	journal	NOUN
easat-4745	383	40	of	of	ADP
easat-4745	383	41	engineering	engineering	NOUN
easat-4745	383	42	and	and	CCONJ
easat-4745	383	43	technology	technology	NOUN
easat-4745	383	44	,	,	PUNCT
easat-4745	383	45	vol	vol	NOUN
easat-4745	383	46	.	.	PROPN
easat-4745	383	47	7	7	NUM
easat-4745	383	48	,	,	PUNCT
easat-4745	383	49	no	no	INTJ
easat-4745	383	50	.	.	NOUN
easat-4745	383	51	4	4	NUM
easat-4745	383	52	,	,	PUNCT
easat-4745	383	53	pp	pp	ADJ
easat-4745	383	54	.	.	PUNCT
easat-4745	384	1	30	30	NUM
easat-4745	384	2	-	-	SYM
easat-4745	384	3	32	32	NUM
easat-4745	384	4	,	,	PUNCT
easat-4745	384	5	2018	2018	NUM
easat-4745	384	6	.	.	PUNCT
easat-4745	385	1	[	[	X
easat-4745	385	2	35	35	NUM
easat-4745	385	3	]	]	X
easat-4745	385	4	k.-c	k.-c	NOUN
easat-4745	385	5	.	.	PUNCT
easat-4745	386	1	yang	yang	PROPN
easat-4745	386	2	,	,	PUNCT
easat-4745	386	3	c.-h	c.-h	PROPN
easat-4745	386	4	.	.	PUNCT
easat-4745	387	1	huang	huang	PROPN
easat-4745	387	2	,	,	PUNCT
easat-4745	387	3	c.	c.	PROPN
easat-4745	387	4	yang	yang	PROPN
easat-4745	387	5	,	,	PUNCT
easat-4745	387	6	and	and	CCONJ
easat-4745	387	7	s.	s.	PROPN
easat-4745	387	8	y.	y.	PROPN
easat-4745	387	9	yang	yang	PROPN
easat-4745	387	10	,	,	PUNCT
easat-4745	387	11	"	"	PUNCT
easat-4745	387	12	consumer	consumer	NOUN
easat-4745	387	13	attitudes	attitude	NOUN
easat-4745	387	14	toward	toward	ADP
easat-4745	387	15	online	online	ADJ
easat-4745	387	16	video	video	NOUN
easat-4745	387	17	advertisement	advertisement	NOUN
easat-4745	387	18	:	:	PUNCT
easat-4745	387	19	youtube	youtube	NOUN
easat-4745	387	20	as	as	ADP
easat-4745	387	21	a	a	DET
easat-4745	387	22	platform	platform	NOUN
easat-4745	387	23	,	,	PUNCT
easat-4745	387	24	"	"	PUNCT
easat-4745	387	25	kybernetes	kybernete	NOUN
easat-4745	387	26	,	,	PUNCT
easat-4745	387	27	vol	vol	NOUN
easat-4745	387	28	.	.	PROPN
easat-4745	387	29	46	46	NUM
easat-4745	387	30	,	,	PUNCT
easat-4745	387	31	no	no	INTJ
easat-4745	387	32	.	.	NOUN
easat-4745	387	33	5	5	NUM
easat-4745	387	34	,	,	PUNCT
easat-4745	387	35	pp	pp	ADJ
easat-4745	387	36	.	.	PUNCT
easat-4745	388	1	840	840	NUM
easat-4745	388	2	-	-	SYM
easat-4745	388	3	853	853	NUM
easat-4745	388	4	,	,	PUNCT
easat-4745	388	5	2017	2017	NUM
easat-4745	388	6	.	.	PUNCT
easat-4745	389	1	https://doi.org/10.1108/k-03-2016-0038	https://doi.org/10.1108/k-03-2016-0038	PROPN
easat-4745	390	1	[	[	X
easat-4745	390	2	36	36	NUM
easat-4745	390	3	]	]	X
easat-4745	390	4	r.	r.	PROPN
easat-4745	390	5	a.	a.	PROPN
easat-4745	390	6	evans	evans	PROPN
easat-4745	390	7	et	et	PROPN
easat-4745	390	8	al	al	PROPN
easat-4745	390	9	.	.	PROPN
easat-4745	390	10	,	,	PUNCT
easat-4745	390	11	"	"	PUNCT
easat-4745	390	12	impact	impact	NOUN
easat-4745	390	13	of	of	ADP
easat-4745	390	14	covid-19	covid-19	PROPN
easat-4745	390	15	on	on	ADP
easat-4745	390	16	immunocompromised	immunocompromise	VERB
easat-4745	390	17	populations	population	NOUN
easat-4745	390	18	during	during	ADP
easat-4745	390	19	the	the	DET
easat-4745	390	20	omicron	omicron	PROPN
easat-4745	390	21	era	era	NOUN
easat-4745	390	22	:	:	PUNCT
easat-4745	390	23	insights	insight	NOUN
easat-4745	390	24	from	from	ADP
easat-4745	390	25	the	the	DET
easat-4745	390	26	observational	observational	ADJ
easat-4745	390	27	population	population	NOUN
easat-4745	390	28	-	-	PUNCT
easat-4745	390	29	based	base	VERB
easat-4745	390	30	inform	inform	NOUN
easat-4745	390	31	study	study	NOUN
easat-4745	390	32	,	,	PUNCT
easat-4745	390	33	"	"	PUNCT
easat-4745	390	34	the	the	DET
easat-4745	390	35	lancet	lancet	PROPN
easat-4745	390	36	regional	regional	PROPN
easat-4745	390	37	health	health	PROPN
easat-4745	390	38	–	–	PUNCT
easat-4745	390	39	europe	europe	PROPN
easat-4745	390	40	,	,	PUNCT
easat-4745	390	41	vol	vol	NOUN
easat-4745	390	42	.	.	PROPN
easat-4745	390	43	35	35	NUM
easat-4745	390	44	,	,	PUNCT
easat-4745	390	45	2023	2023	NUM
easat-4745	390	46	.	.	PUNCT
easat-4745	391	1	https://doi.org/10.1016/j.lanepe.2023.100747	https://doi.org/10.1016/j.lanepe.2023.100747	VERB
easat-4745	391	2	[	[	PUNCT
easat-4745	391	3	37	37	NUM
easat-4745	391	4	]	]	X
easat-4745	391	5	g.	g.	PROPN
easat-4745	391	6	huang	huang	PROPN
easat-4745	391	7	and	and	CCONJ
easat-4745	391	8	z.	z.	PROPN
easat-4745	391	9	wang	wang	PROPN
easat-4745	391	10	,	,	PUNCT
easat-4745	391	11	"	"	PUNCT
easat-4745	391	12	the	the	DET
easat-4745	391	13	application	application	NOUN
easat-4745	391	14	of	of	ADP
easat-4745	391	15	virtual	virtual	ADJ
easat-4745	391	16	reality	reality	NOUN
easat-4745	391	17	technology	technology	NOUN
easat-4745	391	18	in	in	ADP
easat-4745	391	19	the	the	DET
easat-4745	391	20	coordination	coordination	NOUN
easat-4745	391	21	and	and	CCONJ
easat-4745	391	22	interaction	interaction	NOUN
easat-4745	391	23	of	of	ADP
easat-4745	391	24	regional	regional	ADJ
easat-4745	391	25	economy	economy	NOUN
easat-4745	391	26	and	and	CCONJ
easat-4745	391	27	culture	culture	NOUN
easat-4745	391	28	in	in	ADP
easat-4745	391	29	the	the	DET
easat-4745	391	30	sustainable	sustainable	ADJ
easat-4745	391	31	development	development	NOUN
easat-4745	391	32	of	of	ADP
easat-4745	391	33	ecotourism	ecotourism	NOUN
easat-4745	391	34	,	,	PUNCT
easat-4745	391	35	"	"	PUNCT
easat-4745	391	36	mathematical	mathematical	ADJ
easat-4745	391	37	problems	problem	NOUN
easat-4745	391	38	in	in	ADP
easat-4745	391	39	engineering	engineering	NOUN
easat-4745	391	40	,	,	PUNCT
easat-4745	391	41	vol	vol	NOUN
easat-4745	391	42	.	.	NOUN
easat-4745	391	43	2022	2022	NUM
easat-4745	391	44	,	,	PUNCT
easat-4745	391	45	2022	2022	NUM
easat-4745	391	46	.	.	PUNCT
easat-4745	392	1	[	[	X
easat-4745	392	2	38	38	NUM
easat-4745	392	3	]	]	PUNCT
easat-4745	392	4	g.	g.	NOUN
easat-4745	392	5	vilone	vilone	NOUN
easat-4745	392	6	and	and	CCONJ
easat-4745	392	7	l.	l.	PROPN
easat-4745	392	8	longo	longo	PROPN
easat-4745	392	9	,	,	PUNCT
easat-4745	392	10	"	"	PUNCT
easat-4745	392	11	explainable	explainable	ADJ
easat-4745	392	12	artificial	artificial	ADJ
easat-4745	392	13	intelligence	intelligence	NOUN
easat-4745	392	14	:	:	PUNCT
easat-4745	392	15	a	a	DET
easat-4745	392	16	systematic	systematic	ADJ
easat-4745	392	17	review	review	NOUN
easat-4745	392	18	,	,	PUNCT
easat-4745	392	19	"	"	PUNCT
easat-4745	392	20	arxiv	arxiv	PROPN
easat-4745	392	21	preprint	preprint	PROPN
easat-4745	392	22	arxiv:2006.00093	arxiv:2006.00093	PROPN
easat-4745	392	23	,	,	PUNCT
easat-4745	392	24	2020	2020	NUM
easat-4745	392	25	.	.	PUNCT
easat-4745	393	1	https://doi.org/10.1080/10580530.2020.1849465	https://doi.org/10.1080/10580530.2020.1849465	X
easat-4745	393	2	https://doi.org/10.1007/978-3-030-83620-7_7	https://doi.org/10.1007/978-3-030-83620-7_7	PRON
easat-4745	394	1	https://doi.org/10.1016/j.chb.2019.04.019	https://doi.org/10.1016/j.chb.2019.04.019	PROPN
easat-4745	394	2	https://doi.org/10.1287/isre.1090.0260	https://doi.org/10.1287/isre.1090.0260	PROPN
easat-4745	394	3	https://doi.org/10.1002/cb.1947	https://doi.org/10.1002/cb.1947	AUX
easat-4745	394	4	https://doi.org/10.3389/fpsyg.2022.887959	https://doi.org/10.3389/fpsyg.2022.887959	PROPN
easat-4745	394	5	https://doi.org/10.1108/jic-05-2019-0126	https://doi.org/10.1108/jic-05-2019-0126	VERB
easat-4745	394	6	https://doi.org/10.3389/fpubh.2023.1109093	https://doi.org/10.3389/fpubh.2023.1109093	PROPN
easat-4745	394	7	https://doi.org/10.1509/jmr.10.0355	https://doi.org/10.1509/jmr.10.0355	PROPN
easat-4745	395	1	https://doi.org/10.1108/jcm-04-2021-4577	https://doi.org/10.1108/jcm-04-2021-4577	PROPN
easat-4745	395	2	https://doi.org/10.1287/orsc.10.1.104	https://doi.org/10.1287/orsc.10.1.104	PROPN
easat-4745	395	3	https://doi.org/10.1002/widm.1312	https://doi.org/10.1002/widm.1312	PROPN
easat-4745	395	4	https://doi.org/10.25300/misq/2014/38.2.08	https://doi.org/10.25300/misq/2014/38.2.08	PROPN
easat-4745	395	5	https://doi.org/10.29259/sijdeb.v1i2.147-156	https://doi.org/10.29259/sijdeb.v1i2.147-156	ADJ
easat-4745	395	6	https://doi.org/10.29259/sijdeb.v1i2.147-156	https://doi.org/10.29259/sijdeb.v1i2.147-156	PROPN
easat-4745	395	7	https://doi.org/10.1177/00936502211060984	https://doi.org/10.1177/00936502211060984	PROPN
easat-4745	395	8	https://doi.org/10.15295/bmij.v11i2.2228	https://doi.org/10.15295/bmij.v11i2.2228	PROPN
easat-4745	395	9	https://doi.org/10.1108/k-03-2016-0038	https://doi.org/10.1108/k-03-2016-0038	PROPN
easat-4745	395	10	https://doi.org/10.1016/j.lanepe.2023.100747	https://doi.org/10.1016/j.lanepe.2023.100747	PROPN
easat-4745	395	11	1243	1243	NUM
easat-4745	395	12	edelweiss	edelweiss	PROPN
easat-4745	395	13	applied	apply	VERB
easat-4745	395	14	science	science	NOUN
easat-4745	395	15	and	and	CCONJ
easat-4745	395	16	technology	technology	NOUN
easat-4745	395	17	issn	issn	PROPN
easat-4745	395	18	:	:	PUNCT
easat-4745	395	19	2576	2576	NUM
easat-4745	395	20	-	-	SYM
easat-4745	395	21	8484	8484	NUM
easat-4745	395	22	vol	vol	NOUN
easat-4745	395	23	.	.	PROPN
easat-4745	395	24	9	9	NUM
easat-4745	395	25	,	,	PUNCT
easat-4745	395	26	no	no	INTJ
easat-4745	395	27	.	.	NOUN
easat-4745	395	28	2	2	NUM
easat-4745	395	29	:	:	PUNCT
easat-4745	395	30	1228	1228	NUM
easat-4745	395	31	-	-	SYM
easat-4745	395	32	1244	1244	NUM
easat-4745	395	33	,	,	PUNCT
easat-4745	395	34	2025	2025	NUM
easat-4745	395	35	doi	doi	NOUN
easat-4745	395	36	:	:	PUNCT
easat-4745	395	37	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	395	38	©	©	PROPN
easat-4745	395	39	2025	2025	NUM
easat-4745	395	40	by	by	ADP
easat-4745	395	41	the	the	DET
easat-4745	395	42	authors	author	NOUN
easat-4745	395	43	;	;	PUNCT
easat-4745	395	44	licensee	licensee	PROPN
easat-4745	395	45	learning	learning	NOUN
easat-4745	395	46	gate	gate	NOUN
easat-4745	396	1	[	[	X
easat-4745	396	2	39	39	NUM
easat-4745	396	3	]	]	PUNCT
easat-4745	396	4	c.	c.	PROPN
easat-4745	396	5	m.	m.	PROPN
easat-4745	396	6	segijn	segijn	PROPN
easat-4745	396	7	,	,	PUNCT
easat-4745	396	8	h.	h.	PROPN
easat-4745	396	9	a.	a.	PROPN
easat-4745	396	10	voorveld	voorveld	PROPN
easat-4745	396	11	,	,	PUNCT
easat-4745	396	12	and	and	CCONJ
easat-4745	396	13	k.	k.	PROPN
easat-4745	396	14	a.	a.	PROPN
easat-4745	396	15	vakeel	vakeel	PROPN
easat-4745	396	16	,	,	PUNCT
easat-4745	396	17	"	"	PUNCT
easat-4745	396	18	the	the	DET
easat-4745	396	19	role	role	NOUN
easat-4745	396	20	of	of	ADP
easat-4745	396	21	ad	ad	NOUN
easat-4745	396	22	sequence	sequence	NOUN
easat-4745	396	23	and	and	CCONJ
easat-4745	396	24	privacy	privacy	NOUN
easat-4745	396	25	concerns	concern	NOUN
easat-4745	396	26	in	in	ADP
easat-4745	396	27	personalized	personalized	ADJ
easat-4745	396	28	advertising	advertising	NOUN
easat-4745	396	29	:	:	PUNCT
easat-4745	396	30	an	an	DET
easat-4745	396	31	eye	eye	NOUN
easat-4745	396	32	-	-	PUNCT
easat-4745	396	33	tracking	track	VERB
easat-4745	396	34	study	study	NOUN
easat-4745	396	35	into	into	ADP
easat-4745	396	36	synced	sync	VERB
easat-4745	396	37	advertising	advertising	NOUN
easat-4745	396	38	effects	effect	NOUN
easat-4745	396	39	,	,	PUNCT
easat-4745	396	40	"	"	PUNCT
easat-4745	396	41	journal	journal	NOUN
easat-4745	396	42	of	of	ADP
easat-4745	396	43	advertising	advertising	NOUN
easat-4745	396	44	,	,	PUNCT
easat-4745	396	45	vol	vol	NOUN
easat-4745	396	46	.	.	PROPN
easat-4745	397	1	50	50	NUM
easat-4745	397	2	,	,	PUNCT
easat-4745	397	3	no	no	INTJ
easat-4745	397	4	.	.	NOUN
easat-4745	397	5	3	3	NUM
easat-4745	397	6	,	,	PUNCT
easat-4745	397	7	pp	pp	ADJ
easat-4745	397	8	.	.	PUNCT
easat-4745	398	1	320	320	NUM
easat-4745	398	2	-	-	SYM
easat-4745	398	3	329	329	NUM
easat-4745	398	4	,	,	PUNCT
easat-4745	398	5	2021	2021	NUM
easat-4745	398	6	.	.	PUNCT
easat-4745	399	1	https://doi.org/10.1080/00913367.2020.1870586	https://doi.org/10.1080/00913367.2020.1870586	X
easat-4745	400	1	[	[	X
easat-4745	400	2	40	40	NUM
easat-4745	400	3	]	]	PUNCT
easat-4745	400	4	j.	j.	PROPN
easat-4745	400	5	f.	f.	PROPN
easat-4745	400	6	hair	hair	PROPN
easat-4745	400	7	jr	jr	PROPN
easat-4745	400	8	,	,	PUNCT
easat-4745	400	9	m.	m.	PROPN
easat-4745	400	10	l.	l.	PROPN
easat-4745	400	11	d.	d.	PROPN
easat-4745	400	12	da	da	PROPN
easat-4745	400	13	silva	silva	PROPN
easat-4745	400	14	gabriel	gabriel	PROPN
easat-4745	400	15	,	,	PUNCT
easat-4745	400	16	and	and	CCONJ
easat-4745	400	17	v.	v.	PROPN
easat-4745	400	18	k.	k.	PROPN
easat-4745	400	19	patel	patel	PROPN
easat-4745	400	20	,	,	PUNCT
easat-4745	400	21	"	"	PUNCT
easat-4745	400	22	modelagem	modelagem	PROPN
easat-4745	400	23	de	de	PROPN
easat-4745	400	24	equações	equações	PROPN
easat-4745	400	25	estruturais	estruturais	PROPN
easat-4745	400	26	baseada	baseada	PROPN
easat-4745	400	27	em	em	PRON
easat-4745	400	28	covariância	covariância	PROPN
easat-4745	400	29	(	(	PUNCT
easat-4745	400	30	cb	cb	PROPN
easat-4745	400	31	-	-	PUNCT
easat-4745	400	32	sem	sem	NOUN
easat-4745	400	33	)	)	PUNCT
easat-4745	400	34	com	com	NOUN
easat-4745	400	35	o	o	PROPN
easat-4745	400	36	amos	amos	PROPN
easat-4745	400	37	:	:	PUNCT
easat-4745	400	38	orientações	orientações	PROPN
easat-4745	400	39	sobre	sobre	PROPN
easat-4745	400	40	a	a	DET
easat-4745	400	41	sua	sua	PROPN
easat-4745	400	42	aplicação	aplicação	PROPN
easat-4745	400	43	como	como	PROPN
easat-4745	400	44	uma	uma	PROPN
easat-4745	400	45	ferramenta	ferramenta	PROPN
easat-4745	400	46	de	de	X
easat-4745	400	47	pesquisa	pesquisa	X
easat-4745	400	48	de	de	X
easat-4745	400	49	marketing	marketing	NOUN
easat-4745	400	50	,	,	PUNCT
easat-4745	400	51	"	"	PUNCT
easat-4745	400	52	remark	remark	NOUN
easat-4745	400	53	-	-	PUNCT
easat-4745	400	54	revista	revista	ADJ
easat-4745	400	55	brasileira	brasileira	PROPN
easat-4745	400	56	de	de	X
easat-4745	400	57	marketing	marketing	PROPN
easat-4745	400	58	,	,	PUNCT
easat-4745	400	59	vol	vol	NOUN
easat-4745	400	60	.	.	PROPN
easat-4745	400	61	13	13	NUM
easat-4745	400	62	,	,	PUNCT
easat-4745	400	63	no	no	INTJ
easat-4745	400	64	.	.	NOUN
easat-4745	400	65	2	2	NUM
easat-4745	400	66	,	,	PUNCT
easat-4745	400	67	pp	pp	ADJ
easat-4745	400	68	.	.	PUNCT
easat-4745	400	69	44	44	NUM
easat-4745	400	70	-	-	SYM
easat-4745	400	71	55	55	NUM
easat-4745	400	72	,	,	PUNCT
easat-4745	400	73	2014	2014	NUM
easat-4745	400	74	.	.	PUNCT
easat-4745	401	1	https://doi.org/10.5585/remark.v13i2.2718	https://doi.org/10.5585/remark.v13i2.2718	X
easat-4745	402	1	[	[	X
easat-4745	402	2	41	41	NUM
easat-4745	402	3	]	]	PUNCT
easat-4745	402	4	j.	j.	PROPN
easat-4745	402	5	f.	f.	PROPN
easat-4745	402	6	hair	hair	PROPN
easat-4745	402	7	jr	jr	PROPN
easat-4745	402	8	,	,	PUNCT
easat-4745	402	9	m.	m.	PROPN
easat-4745	402	10	lds	lds	PROPN
easat-4745	402	11	gabriel	gabriel	PROPN
easat-4745	402	12	,	,	PUNCT
easat-4745	402	13	d.	d.	PROPN
easat-4745	402	14	d.	d.	PROPN
easat-4745	402	15	silva	silva	PROPN
easat-4745	402	16	,	,	PUNCT
easat-4745	402	17	and	and	CCONJ
easat-4745	402	18	s.	s.	PROPN
easat-4745	402	19	braga	braga	PROPN
easat-4745	402	20	,	,	PUNCT
easat-4745	402	21	"	"	PUNCT
easat-4745	402	22	development	development	NOUN
easat-4745	402	23	and	and	CCONJ
easat-4745	402	24	validation	validation	NOUN
easat-4745	402	25	of	of	ADP
easat-4745	402	26	attitudes	attitude	NOUN
easat-4745	402	27	measurement	measurement	NOUN
easat-4745	402	28	scales	scale	NOUN
easat-4745	402	29	:	:	PUNCT
easat-4745	402	30	fundamental	fundamental	ADJ
easat-4745	402	31	and	and	CCONJ
easat-4745	402	32	practical	practical	ADJ
easat-4745	402	33	aspects	aspect	NOUN
easat-4745	402	34	,	,	PUNCT
easat-4745	402	35	"	"	PUNCT
easat-4745	402	36	rausp	rausp	PROPN
easat-4745	402	37	management	management	NOUN
easat-4745	402	38	journal	journal	PROPN
easat-4745	402	39	,	,	PUNCT
easat-4745	402	40	vol	vol	NOUN
easat-4745	402	41	.	.	PROPN
easat-4745	402	42	54	54	NUM
easat-4745	402	43	,	,	PUNCT
easat-4745	402	44	no	no	INTJ
easat-4745	402	45	.	.	NOUN
easat-4745	402	46	4	4	NUM
easat-4745	402	47	,	,	PUNCT
easat-4745	402	48	pp	pp	ADJ
easat-4745	402	49	.	.	PUNCT
easat-4745	403	1	490	490	NUM
easat-4745	403	2	-	-	SYM
easat-4745	403	3	507	507	NUM
easat-4745	403	4	,	,	PUNCT
easat-4745	403	5	2019	2019	NUM
easat-4745	403	6	.	.	PUNCT
easat-4745	404	1	https://doi.org/10.1108/rausp-05-2019-0098	https://doi.org/10.1108/rausp-05-2019-0098	PROPN
easat-4745	405	1	[	[	X
easat-4745	405	2	42	42	NUM
easat-4745	405	3	]	]	PUNCT
easat-4745	405	4	c.	c.	PROPN
easat-4745	405	5	fornell	fornell	PROPN
easat-4745	405	6	and	and	CCONJ
easat-4745	405	7	d.	d.	PROPN
easat-4745	405	8	f.	f.	PROPN
easat-4745	405	9	larcker	larcker	PROPN
easat-4745	405	10	,	,	PUNCT
easat-4745	405	11	"	"	PUNCT
easat-4745	405	12	evaluating	evaluate	VERB
easat-4745	405	13	structural	structural	ADJ
easat-4745	405	14	equation	equation	NOUN
easat-4745	405	15	models	model	NOUN
easat-4745	405	16	with	with	ADP
easat-4745	405	17	unobservable	unobservable	ADJ
easat-4745	405	18	variables	variable	NOUN
easat-4745	405	19	and	and	CCONJ
easat-4745	405	20	measurement	measurement	NOUN
easat-4745	405	21	error	error	NOUN
easat-4745	405	22	,	,	PUNCT
easat-4745	405	23	"	"	PUNCT
easat-4745	405	24	journal	journal	NOUN
easat-4745	405	25	of	of	ADP
easat-4745	405	26	marketing	marketing	NOUN
easat-4745	405	27	research	research	NOUN
easat-4745	405	28	,	,	PUNCT
easat-4745	405	29	vol	vol	NOUN
easat-4745	405	30	.	.	PROPN
easat-4745	405	31	18	18	NUM
easat-4745	405	32	,	,	PUNCT
easat-4745	405	33	no	no	INTJ
easat-4745	405	34	.	.	NOUN
easat-4745	405	35	1	1	NUM
easat-4745	405	36	,	,	PUNCT
easat-4745	405	37	pp	pp	ADJ
easat-4745	405	38	.	.	PUNCT
easat-4745	406	1	39	39	NUM
easat-4745	406	2	-	-	SYM
easat-4745	406	3	50	50	NUM
easat-4745	406	4	,	,	PUNCT
easat-4745	406	5	1981	1981	NUM
easat-4745	406	6	.	.	PUNCT
easat-4745	407	1	https://doi.org/10.1177/002224378101800104	https://doi.org/10.1177/002224378101800104	X
easat-4745	408	1	[	[	X
easat-4745	408	2	43	43	NUM
easat-4745	408	3	]	]	X
easat-4745	408	4	j.	j.	PROPN
easat-4745	408	5	van	van	PROPN
easat-4745	408	6	doorn	doorn	PROPN
easat-4745	408	7	and	and	CCONJ
easat-4745	408	8	j.	j.	PROPN
easat-4745	408	9	c.	c.	PROPN
easat-4745	408	10	hoekstra	hoekstra	PROPN
easat-4745	408	11	,	,	PUNCT
easat-4745	408	12	"	"	PUNCT
easat-4745	408	13	customization	customization	NOUN
easat-4745	408	14	of	of	ADP
easat-4745	408	15	online	online	ADJ
easat-4745	408	16	advertising	advertising	NOUN
easat-4745	408	17	:	:	PUNCT
easat-4745	408	18	the	the	DET
easat-4745	408	19	role	role	NOUN
easat-4745	408	20	of	of	ADP
easat-4745	408	21	intrusiveness	intrusiveness	ADJ
easat-4745	408	22	,	,	PUNCT
easat-4745	408	23	"	"	PUNCT
easat-4745	408	24	marketing	marketing	NOUN
easat-4745	408	25	letters	letter	NOUN
easat-4745	408	26	,	,	PUNCT
easat-4745	408	27	vol	vol	NOUN
easat-4745	408	28	.	.	PROPN
easat-4745	409	1	24	24	NUM
easat-4745	409	2	,	,	PUNCT
easat-4745	409	3	pp	pp	ADJ
easat-4745	409	4	.	.	PUNCT
easat-4745	410	1	339	339	NUM
easat-4745	410	2	-	-	SYM
easat-4745	410	3	351	351	NUM
easat-4745	410	4	,	,	PUNCT
easat-4745	410	5	2013	2013	NUM
easat-4745	410	6	.	.	PUNCT
easat-4745	411	1	https://doi.org/10.1007/s11002-012-9222-1	https://doi.org/10.1007/s11002-012-9222-1	NUM
easat-4745	412	1	[	[	X
easat-4745	412	2	44	44	NUM
easat-4745	412	3	]	]	PUNCT
easat-4745	412	4	t.	t.	PROPN
easat-4745	412	5	shanahan	shanahan	PROPN
easat-4745	412	6	,	,	PUNCT
easat-4745	412	7	t.	t.	PROPN
easat-4745	412	8	p.	p.	PROPN
easat-4745	412	9	tran	tran	PROPN
easat-4745	412	10	,	,	PUNCT
easat-4745	412	11	and	and	CCONJ
easat-4745	412	12	e.	e.	PROPN
easat-4745	412	13	c.	c.	PROPN
easat-4745	412	14	taylor	taylor	PROPN
easat-4745	412	15	,	,	PUNCT
easat-4745	412	16	"	"	PUNCT
easat-4745	412	17	getting	get	VERB
easat-4745	412	18	to	to	PART
easat-4745	412	19	know	know	VERB
easat-4745	412	20	you	you	PRON
easat-4745	412	21	:	:	PUNCT
easat-4745	412	22	social	social	ADJ
easat-4745	412	23	media	medium	NOUN
easat-4745	412	24	personalization	personalization	NOUN
easat-4745	412	25	as	as	ADP
easat-4745	412	26	a	a	DET
easat-4745	412	27	means	means	NOUN
easat-4745	412	28	of	of	ADP
easat-4745	412	29	enhancing	enhance	VERB
easat-4745	412	30	brand	brand	NOUN
easat-4745	412	31	loyalty	loyalty	NOUN
easat-4745	412	32	and	and	CCONJ
easat-4745	412	33	perceived	perceive	VERB
easat-4745	412	34	quality	quality	NOUN
easat-4745	412	35	,	,	PUNCT
easat-4745	412	36	"	"	PUNCT
easat-4745	412	37	journal	journal	NOUN
easat-4745	412	38	of	of	ADP
easat-4745	412	39	retailing	retailing	NOUN
easat-4745	412	40	and	and	CCONJ
easat-4745	412	41	consumer	consumer	NOUN
easat-4745	412	42	services	service	NOUN
easat-4745	412	43	,	,	PUNCT
easat-4745	412	44	vol	vol	NOUN
easat-4745	412	45	.	.	PROPN
easat-4745	413	1	47	47	NUM
easat-4745	413	2	,	,	PUNCT
easat-4745	413	3	pp	pp	ADJ
easat-4745	413	4	.	.	PUNCT
easat-4745	414	1	57	57	NUM
easat-4745	414	2	-	-	SYM
easat-4745	414	3	65	65	NUM
easat-4745	414	4	,	,	PUNCT
easat-4745	414	5	2019	2019	NUM
easat-4745	414	6	.	.	PUNCT
easat-4745	415	1	https://doi.org/10.1016/j.jretconser.2018.10.007	https://doi.org/10.1016/j.jretconser.2018.10.007	VERB
easat-4745	415	2	[	[	X
easat-4745	415	3	45	45	NUM
easat-4745	415	4	]	]	PUNCT
easat-4745	415	5	c.	c.	PROPN
easat-4745	415	6	a.	a.	PROPN
easat-4745	415	7	lin	lin	PROPN
easat-4745	415	8	and	and	CCONJ
easat-4745	415	9	t.	t.	PROPN
easat-4745	415	10	kim	kim	PROPN
easat-4745	415	11	,	,	PUNCT
easat-4745	415	12	"	"	PUNCT
easat-4745	415	13	predicting	predict	VERB
easat-4745	415	14	user	user	NOUN
easat-4745	415	15	response	response	NOUN
easat-4745	415	16	to	to	PART
easat-4745	415	17	sponsored	sponsor	VERB
easat-4745	415	18	advertising	advertising	NOUN
easat-4745	415	19	on	on	ADP
easat-4745	415	20	social	social	ADJ
easat-4745	415	21	media	medium	NOUN
easat-4745	415	22	via	via	ADP
easat-4745	415	23	the	the	DET
easat-4745	415	24	technology	technology	NOUN
easat-4745	415	25	acceptance	acceptance	NOUN
easat-4745	415	26	model	model	NOUN
easat-4745	415	27	,	,	PUNCT
easat-4745	415	28	"	"	PUNCT
easat-4745	415	29	computers	computer	NOUN
easat-4745	415	30	in	in	ADP
easat-4745	415	31	human	human	ADJ
easat-4745	415	32	behavior	behavior	NOUN
easat-4745	415	33	,	,	PUNCT
easat-4745	415	34	vol	vol	NOUN
easat-4745	415	35	.	.	PROPN
easat-4745	416	1	64	64	NUM
easat-4745	416	2	,	,	PUNCT
easat-4745	416	3	pp	pp	ADJ
easat-4745	416	4	.	.	PUNCT
easat-4745	417	1	710	710	NUM
easat-4745	417	2	-	-	SYM
easat-4745	417	3	718	718	NUM
easat-4745	417	4	,	,	PUNCT
easat-4745	417	5	2016	2016	NUM
easat-4745	417	6	.	.	PUNCT
easat-4745	418	1	https://doi.org/10.1016/j.chb.2016.07.027	https://doi.org/10.1016/j.chb.2016.07.027	PROPN
easat-4745	418	2	[	[	X
easat-4745	418	3	46	46	NUM
easat-4745	418	4	]	]	X
easat-4745	418	5	r.	r.	PROPN
easat-4745	418	6	hoffman	hoffman	PROPN
easat-4745	418	7	,	,	PUNCT
easat-4745	418	8	g.	g.	PROPN
easat-4745	418	9	klein	klein	PROPN
easat-4745	418	10	,	,	PUNCT
easat-4745	418	11	s.	s.	PROPN
easat-4745	418	12	mueller	mueller	PROPN
easat-4745	418	13	,	,	PUNCT
easat-4745	418	14	m.	m.	NOUN
easat-4745	418	15	jalaeian	jalaeian	PROPN
easat-4745	418	16	,	,	PUNCT
easat-4745	418	17	and	and	CCONJ
easat-4745	418	18	c.	c.	PROPN
easat-4745	418	19	tate	tate	PROPN
easat-4745	418	20	,	,	PUNCT
easat-4745	418	21	"	"	PUNCT
easat-4745	418	22	the	the	DET
easat-4745	418	23	stakeholder	stakeholder	NOUN
easat-4745	418	24	playbook	playbook	NOUN
easat-4745	418	25	for	for	ADP
easat-4745	418	26	explaining	explain	VERB
easat-4745	418	27	ai	ai	VERB
easat-4745	418	28	systems	system	NOUN
easat-4745	418	29	,	,	PUNCT
easat-4745	418	30	"	"	PUNCT
easat-4745	418	31	2021	2021	NUM
easat-4745	418	32	.	.	PUNCT
easat-4745	419	1	https://doi.org/10.31234/osf.io/9pqez	https://doi.org/10.31234/osf.io/9pqez	NOUN
easat-4745	420	1	[	[	X
easat-4745	420	2	47	47	NUM
easat-4745	420	3	]	]	PUNCT
easat-4745	420	4	r.	r.	PROPN
easat-4745	420	5	r.	r.	PROPN
easat-4745	420	6	hoffman	hoffman	PROPN
easat-4745	420	7	,	,	PUNCT
easat-4745	420	8	"	"	PUNCT
easat-4745	420	9	a	a	DET
easat-4745	420	10	taxonomy	taxonomy	NOUN
easat-4745	420	11	of	of	ADP
easat-4745	420	12	emergent	emergent	ADJ
easat-4745	420	13	trusting	trust	VERB
easat-4745	420	14	in	in	ADP
easat-4745	420	15	the	the	DET
easat-4745	420	16	human	human	ADJ
easat-4745	420	17	–	–	PUNCT
easat-4745	420	18	machine	machine	NOUN
easat-4745	420	19	relationship	relationship	NOUN
easat-4745	420	20	,	,	PUNCT
easat-4745	420	21	"	"	PUNCT
easat-4745	420	22	cognitive	cognitive	ADJ
easat-4745	420	23	systems	system	NOUN
easat-4745	420	24	engineering	engineering	NOUN
easat-4745	420	25	,	,	PUNCT
easat-4745	420	26	pp	pp	ADJ
easat-4745	420	27	.	.	PUNCT
easat-4745	421	1	137	137	NUM
easat-4745	421	2	-	-	SYM
easat-4745	421	3	164	164	NUM
easat-4745	421	4	,	,	PUNCT
easat-4745	421	5	2017	2017	NUM
easat-4745	421	6	.	.	PUNCT
easat-4745	422	1	https://doi.org/10.1201/9781315572529-8	https://doi.org/10.1201/9781315572529-8	PRON
easat-4745	423	1	[	[	X
easat-4745	423	2	48	48	NUM
easat-4745	423	3	]	]	PUNCT
easat-4745	423	4	r.	r.	PROPN
easat-4745	423	5	p.	p.	PROPN
easat-4745	423	6	singh	singh	PROPN
easat-4745	423	7	and	and	CCONJ
easat-4745	423	8	n.	n.	PROPN
easat-4745	423	9	banerjee	banerjee	PROPN
easat-4745	423	10	,	,	PUNCT
easat-4745	423	11	"	"	PUNCT
easat-4745	423	12	exploring	explore	VERB
easat-4745	423	13	the	the	DET
easat-4745	423	14	influence	influence	NOUN
easat-4745	423	15	of	of	ADP
easat-4745	423	16	celebrity	celebrity	NOUN
easat-4745	423	17	credibility	credibility	NOUN
easat-4745	423	18	on	on	ADP
easat-4745	423	19	brand	brand	NOUN
easat-4745	423	20	attitude	attitude	NOUN
easat-4745	423	21	,	,	PUNCT
easat-4745	423	22	advertisement	advertisement	NOUN
easat-4745	423	23	attitude	attitude	NOUN
easat-4745	423	24	and	and	CCONJ
easat-4745	423	25	purchase	purchase	NOUN
easat-4745	423	26	intention	intention	NOUN
easat-4745	423	27	,	,	PUNCT
easat-4745	423	28	"	"	PUNCT
easat-4745	423	29	global	global	ADJ
easat-4745	423	30	business	business	NOUN
easat-4745	423	31	review	review	PROPN
easat-4745	423	32	,	,	PUNCT
easat-4745	423	33	vol	vol	NOUN
easat-4745	423	34	.	.	PROPN
easat-4745	423	35	19	19	NUM
easat-4745	423	36	,	,	PUNCT
easat-4745	423	37	no	no	INTJ
easat-4745	423	38	.	.	NOUN
easat-4745	423	39	6	6	NUM
easat-4745	423	40	,	,	PUNCT
easat-4745	423	41	pp	pp	ADJ
easat-4745	423	42	.	.	PUNCT
easat-4745	423	43	1622	1622	NUM
easat-4745	423	44	-	-	SYM
easat-4745	423	45	1639	1639	NUM
easat-4745	423	46	,	,	PUNCT
easat-4745	423	47	2018	2018	NUM
easat-4745	423	48	.	.	PUNCT
easat-4745	424	1	https://doi.org/10.1177/0972150918794974	https://doi.org/10.1177/0972150918794974	X
easat-4745	425	1	[	[	X
easat-4745	425	2	49	49	NUM
easat-4745	425	3	]	]	PUNCT
easat-4745	425	4	m.	m.	NOUN
easat-4745	425	5	a.	a.	PROPN
easat-4745	425	6	shareef	shareef	PROPN
easat-4745	425	7	,	,	PUNCT
easat-4745	425	8	b.	b.	PROPN
easat-4745	425	9	mukerji	mukerji	PROPN
easat-4745	425	10	,	,	PUNCT
easat-4745	425	11	m.	m.	NOUN
easat-4745	425	12	a.	a.	NOUN
easat-4745	425	13	a.	a.	PROPN
easat-4745	425	14	alryalat	alryalat	PROPN
easat-4745	425	15	,	,	PUNCT
easat-4745	425	16	a.	a.	PROPN
easat-4745	425	17	wright	wright	PROPN
easat-4745	425	18	,	,	PUNCT
easat-4745	425	19	and	and	CCONJ
easat-4745	425	20	y.	y.	PROPN
easat-4745	425	21	k.	k.	PROPN
easat-4745	425	22	dwivedi	dwivedi	PROPN
easat-4745	425	23	,	,	PUNCT
easat-4745	425	24	"	"	PUNCT
easat-4745	425	25	advertisements	advertisement	NOUN
easat-4745	425	26	on	on	ADP
easat-4745	425	27	facebook	facebook	PROPN
easat-4745	425	28	:	:	PUNCT
easat-4745	425	29	identifying	identify	VERB
easat-4745	425	30	the	the	DET
easat-4745	425	31	persuasive	persuasive	ADJ
easat-4745	425	32	elements	element	NOUN
easat-4745	425	33	in	in	ADP
easat-4745	425	34	the	the	DET
easat-4745	425	35	development	development	NOUN
easat-4745	425	36	of	of	ADP
easat-4745	425	37	positive	positive	ADJ
easat-4745	425	38	attitudes	attitude	NOUN
easat-4745	425	39	in	in	ADP
easat-4745	425	40	consumers	consumer	NOUN
easat-4745	425	41	,	,	PUNCT
easat-4745	425	42	"	"	PUNCT
easat-4745	425	43	journal	journal	NOUN
easat-4745	425	44	of	of	ADP
easat-4745	425	45	retailing	retailing	NOUN
easat-4745	425	46	and	and	CCONJ
easat-4745	425	47	consumer	consumer	NOUN
easat-4745	425	48	services	service	NOUN
easat-4745	425	49	,	,	PUNCT
easat-4745	425	50	vol	vol	NOUN
easat-4745	425	51	.	.	PROPN
easat-4745	425	52	43	43	NUM
easat-4745	425	53	,	,	PUNCT
easat-4745	425	54	pp	pp	ADJ
easat-4745	425	55	.	.	PUNCT
easat-4745	426	1	258	258	NUM
easat-4745	426	2	-	-	SYM
easat-4745	426	3	268	268	NUM
easat-4745	426	4	,	,	PUNCT
easat-4745	426	5	2018	2018	NUM
easat-4745	426	6	.	.	PUNCT
easat-4745	427	1	https://doi.org/10.1016/j.jretconser.2018.04.006	https://doi.org/10.1016/j.jretconser.2018.04.006	NOUN
easat-4745	427	2	[	[	X
easat-4745	427	3	50	50	NUM
easat-4745	427	4	]	]	PUNCT
easat-4745	427	5	i.	i.	PROPN
easat-4745	427	6	erkan	erkan	PROPN
easat-4745	427	7	and	and	CCONJ
easat-4745	427	8	c.	c.	PROPN
easat-4745	427	9	evans	evans	PROPN
easat-4745	427	10	,	,	PUNCT
easat-4745	427	11	"	"	PUNCT
easat-4745	427	12	the	the	DET
easat-4745	427	13	influence	influence	NOUN
easat-4745	427	14	of	of	ADP
easat-4745	427	15	ewom	ewom	NOUN
easat-4745	427	16	in	in	ADP
easat-4745	427	17	social	social	ADJ
easat-4745	427	18	media	medium	NOUN
easat-4745	427	19	on	on	ADP
easat-4745	427	20	consumers	consumer	NOUN
easat-4745	427	21	’	'	PUNCT
easat-4745	427	22	purchase	purchase	NOUN
easat-4745	427	23	intentions	intention	NOUN
easat-4745	427	24	:	:	PUNCT
easat-4745	427	25	an	an	DET
easat-4745	427	26	extended	extended	ADJ
easat-4745	427	27	approach	approach	NOUN
easat-4745	427	28	to	to	ADP
easat-4745	427	29	information	information	NOUN
easat-4745	427	30	adoption	adoption	NOUN
easat-4745	427	31	,	,	PUNCT
easat-4745	427	32	"	"	PUNCT
easat-4745	427	33	computers	computer	NOUN
easat-4745	427	34	in	in	ADP
easat-4745	427	35	human	human	ADJ
easat-4745	427	36	behavior	behavior	NOUN
easat-4745	427	37	,	,	PUNCT
easat-4745	427	38	vol	vol	NOUN
easat-4745	427	39	.	.	PROPN
easat-4745	427	40	61	61	NUM
easat-4745	427	41	,	,	PUNCT
easat-4745	427	42	pp	pp	ADJ
easat-4745	427	43	.	.	PUNCT
easat-4745	428	1	47	47	NUM
easat-4745	428	2	-	-	SYM
easat-4745	428	3	55	55	NUM
easat-4745	428	4	,	,	PUNCT
easat-4745	428	5	2016	2016	NUM
easat-4745	428	6	.	.	PUNCT
easat-4745	429	1	https://doi.org/10.1016/j.chb.2016.03.003	https://doi.org/10.1016/j.chb.2016.03.003	PROPN
easat-4745	430	1	[	[	X
easat-4745	430	2	51	51	NUM
easat-4745	430	3	]	]	PUNCT
easat-4745	430	4	a.	a.	NOUN
easat-4745	430	5	j.	j.	PROPN
easat-4745	430	6	kim	kim	PROPN
easat-4745	430	7	and	and	CCONJ
easat-4745	430	8	e.	e.	PROPN
easat-4745	430	9	ko	ko	PROPN
easat-4745	430	10	,	,	PUNCT
easat-4745	430	11	"	"	PUNCT
easat-4745	430	12	do	do	AUX
easat-4745	430	13	social	social	ADJ
easat-4745	430	14	media	medium	NOUN
easat-4745	430	15	marketing	marketing	NOUN
easat-4745	430	16	activities	activity	NOUN
easat-4745	430	17	enhance	enhance	VERB
easat-4745	430	18	customer	customer	NOUN
easat-4745	430	19	equity	equity	NOUN
easat-4745	430	20	?	?	PUNCT
easat-4745	431	1	an	an	DET
easat-4745	431	2	empirical	empirical	ADJ
easat-4745	431	3	study	study	NOUN
easat-4745	431	4	of	of	ADP
easat-4745	431	5	luxury	luxury	NOUN
easat-4745	431	6	fashion	fashion	NOUN
easat-4745	431	7	brand	brand	NOUN
easat-4745	431	8	,	,	PUNCT
easat-4745	431	9	"	"	PUNCT
easat-4745	431	10	journal	journal	NOUN
easat-4745	431	11	of	of	ADP
easat-4745	431	12	business	business	NOUN
easat-4745	431	13	research	research	NOUN
easat-4745	431	14	,	,	PUNCT
easat-4745	431	15	vol	vol	NOUN
easat-4745	431	16	.	.	PROPN
easat-4745	431	17	65	65	NUM
easat-4745	431	18	,	,	PUNCT
easat-4745	431	19	no	no	INTJ
easat-4745	431	20	.	.	NOUN
easat-4745	431	21	10	10	NUM
easat-4745	431	22	,	,	PUNCT
easat-4745	431	23	pp	pp	ADJ
easat-4745	431	24	.	.	PUNCT
easat-4745	432	1	1480	1480	NUM
easat-4745	432	2	-	-	SYM
easat-4745	432	3	1486	1486	NUM
easat-4745	432	4	,	,	PUNCT
easat-4745	432	5	2012	2012	NUM
easat-4745	432	6	.	.	PUNCT
easat-4745	433	1	https://doi.org/10.1016/j.jbusres.2011.10.014	https://doi.org/10.1016/j.jbusres.2011.10.014	PRON
easat-4745	433	2	[	[	X
easat-4745	433	3	52	52	NUM
easat-4745	433	4	]	]	PUNCT
easat-4745	433	5	s.-c	s.-c	NOUN
easat-4745	433	6	.	.	PUNCT
easat-4745	434	1	chu	chu	PROPN
easat-4745	434	2	and	and	CCONJ
easat-4745	434	3	y.	y.	PROPN
easat-4745	434	4	kim	kim	PROPN
easat-4745	434	5	,	,	PUNCT
easat-4745	434	6	"	"	PUNCT
easat-4745	434	7	determinants	determinant	NOUN
easat-4745	434	8	of	of	ADP
easat-4745	434	9	consumer	consumer	NOUN
easat-4745	434	10	engagement	engagement	NOUN
easat-4745	434	11	in	in	ADP
easat-4745	434	12	electronic	electronic	ADJ
easat-4745	434	13	word	word	NOUN
easat-4745	434	14	-	-	PUNCT
easat-4745	434	15	of	of	ADP
easat-4745	434	16	-	-	PUNCT
easat-4745	434	17	mouth	mouth	NOUN
easat-4745	434	18	(	(	PUNCT
easat-4745	434	19	ewom	ewom	NOUN
easat-4745	434	20	)	)	PUNCT
easat-4745	434	21	in	in	ADP
easat-4745	434	22	social	social	ADJ
easat-4745	434	23	networking	networking	NOUN
easat-4745	434	24	sites	site	NOUN
easat-4745	434	25	,	,	PUNCT
easat-4745	434	26	"	"	PUNCT
easat-4745	434	27	international	international	ADJ
easat-4745	434	28	journal	journal	NOUN
easat-4745	434	29	of	of	ADP
easat-4745	434	30	advertising	advertising	NOUN
easat-4745	434	31	,	,	PUNCT
easat-4745	434	32	vol	vol	NOUN
easat-4745	434	33	.	.	PROPN
easat-4745	434	34	30	30	NUM
easat-4745	434	35	,	,	PUNCT
easat-4745	434	36	no	no	INTJ
easat-4745	434	37	.	.	NOUN
easat-4745	434	38	1	1	NUM
easat-4745	434	39	,	,	PUNCT
easat-4745	434	40	pp	pp	ADJ
easat-4745	434	41	.	.	PUNCT
easat-4745	435	1	47	47	NUM
easat-4745	435	2	-	-	SYM
easat-4745	435	3	75	75	NUM
easat-4745	435	4	,	,	PUNCT
easat-4745	435	5	2011	2011	NUM
easat-4745	435	6	.	.	PUNCT
easat-4745	436	1	https://doi.org/10.2501/ija-301-047-075	https://doi.org/10.2501/ija-301-047-075	VERB
easat-4745	436	2	appendix	appendix	NOUN
easat-4745	436	3	1	1	NUM
easat-4745	436	4	.	.	PUNCT
easat-4745	436	5	instruments	instrument	NOUN
easat-4745	436	6	development	development	NOUN
easat-4745	436	7	.	.	PUNCT
easat-4745	437	1	no	no	DET
easat-4745	437	2	variable	variable	ADJ
easat-4745	437	3	instruments	instrument	NOUN
easat-4745	437	4	references	reference	NOUN
easat-4745	437	5	1	1	NUM
easat-4745	437	6	perceived	perceive	VERB
easat-4745	437	7	of	of	ADP
easat-4745	437	8	personalization	personalization	NOUN
easat-4745	437	9	(	(	PUNCT
easat-4745	437	10	pp	pp	ADJ
easat-4745	437	11	)	)	PUNCT
easat-4745	437	12	pp1	pp1	NOUN
easat-4745	437	13	:	:	PUNCT
easat-4745	437	14	i	i	PRON
easat-4745	437	15	believe	believe	VERB
easat-4745	437	16	the	the	DET
easat-4745	437	17	ad	ad	NOUN
easat-4745	437	18	is	be	AUX
easat-4745	437	19	customized	customize	VERB
easat-4745	437	20	to	to	ADP
easat-4745	437	21	my	my	PRON
easat-4745	437	22	needs	need	NOUN
easat-4745	437	23	[	[	X
easat-4745	437	24	44	44	NUM
easat-4745	437	25	]	]	X
easat-4745	437	26	pp2	pp2	NOUN
easat-4745	437	27	:	:	PUNCT
easat-4745	437	28	overall	overall	ADV
easat-4745	437	29	,	,	PUNCT
easat-4745	437	30	this	this	DET
easat-4745	437	31	ad	ad	NOUN
easat-4745	437	32	is	be	AUX
easat-4745	437	33	suitable	suitable	ADJ
easat-4745	437	34	for	for	ADP
easat-4745	437	35	my	my	PRON
easat-4745	437	36	situation	situation	NOUN
easat-4745	437	37	pp3	pp3	NOUN
easat-4745	437	38	:	:	PUNCT
easat-4745	437	39	this	this	DET
easat-4745	437	40	ad	ad	NOUN
easat-4745	437	41	makes	make	VERB
easat-4745	437	42	me	i	PRON
easat-4745	437	43	feel	feel	VERB
easat-4745	437	44	like	like	SCONJ
easat-4745	437	45	i	i	PRON
easat-4745	437	46	'm	be	AUX
easat-4745	437	47	the	the	DET
easat-4745	437	48	only	only	ADJ
easat-4745	437	49	customer	customer	NOUN
easat-4745	437	50	pp4	pp4	PROPN
easat-4745	437	51	.	.	PUNCT
easat-4745	438	1	i	i	PRON
easat-4745	438	2	think	think	VERB
easat-4745	438	3	this	this	DET
easat-4745	438	4	ad	ad	NOUN
easat-4745	438	5	allows	allow	VERB
easat-4745	438	6	me	i	PRON
easat-4745	438	7	to	to	PART
easat-4745	438	8	order	order	VERB
easat-4745	438	9	products	product	NOUN
easat-4745	438	10	specifically	specifically	ADV
easat-4745	438	11	designed	design	VERB
easat-4745	438	12	for	for	ADP
easat-4745	438	13	me	i	PRON
easat-4745	438	14	pp5	pp5	NOUN
easat-4745	438	15	:	:	PUNCT
easat-4745	438	16	this	this	DET
easat-4745	438	17	ad	ad	NOUN
easat-4745	438	18	offers	offer	VERB
easat-4745	438	19	purchasing	purchase	VERB
easat-4745	438	20	recommendations	recommendation	NOUN
easat-4745	438	21	tailored	tailor	VERB
easat-4745	438	22	to	to	ADP
easat-4745	438	23	my	my	PRON
easat-4745	438	24	needs	need	NOUN
easat-4745	438	25	2	2	NUM
easat-4745	438	26	privacy	privacy	NOUN
easat-4745	438	27	concerns	concern	NOUN
easat-4745	438	28	(	(	PUNCT
easat-4745	438	29	pc	pc	NOUN
easat-4745	438	30	)	)	PUNCT
easat-4745	438	31	pc1	pc1	NOUN
easat-4745	438	32	:	:	PUNCT
easat-4745	438	33	can	can	AUX
easat-4745	438	34	users	user	NOUN
easat-4745	438	35	feel	feel	VERB
easat-4745	438	36	secure	secure	ADJ
easat-4745	438	37	about	about	ADP
easat-4745	438	38	providing	provide	VERB
easat-4745	438	39	sensitive	sensitive	ADJ
easat-4745	438	40	information	information	NOUN
easat-4745	438	41	to	to	PART
easat-4745	438	42	facebook	facebook	VERB
easat-4745	438	43	?	?	PUNCT
easat-4745	439	1	[	[	X
easat-4745	439	2	45	45	NUM
easat-4745	439	3	]	]	SYM
easat-4745	439	4	pc2	pc2	NOUN
easat-4745	439	5	:	:	PUNCT
easat-4745	439	6	do	do	AUX
easat-4745	439	7	users	user	NOUN
easat-4745	439	8	feel	feel	VERB
easat-4745	439	9	secure	secure	ADJ
easat-4745	439	10	about	about	ADP
easat-4745	439	11	posting	post	VERB
easat-4745	439	12	personal	personal	ADJ
easat-4745	439	13	information	information	NOUN
easat-4745	439	14	on	on	ADP
easat-4745	439	15	someone	someone	PRON
easat-4745	439	16	's	's	PART
easat-4745	439	17	personal	personal	ADJ
easat-4745	439	18	facebook	facebook	NOUN
easat-4745	439	19	?	?	PUNCT
easat-4745	440	1	pc3	pc3	ADJ
easat-4745	440	2	:	:	PUNCT
easat-4745	440	3	do	do	AUX
easat-4745	440	4	users	user	NOUN
easat-4745	440	5	feel	feel	VERB
easat-4745	440	6	secure	secure	ADJ
easat-4745	440	7	about	about	ADP
easat-4745	440	8	sending	send	VERB
easat-4745	440	9	personal	personal	ADJ
easat-4745	440	10	information	information	NOUN
easat-4745	440	11	via	via	ADP
easat-4745	440	12	facebook	facebook	PROPN
easat-4745	440	13	messenger	messenger	PROPN
easat-4745	440	14	service	service	PROPN
easat-4745	440	15	?	?	PUNCT
easat-4745	441	1	pc4	pc4	NOUN
easat-4745	441	2	:	:	PUNCT
easat-4745	441	3	do	do	AUX
easat-4745	441	4	users	user	NOUN
easat-4745	441	5	feel	feel	VERB
easat-4745	441	6	secure	secure	ADJ
easat-4745	441	7	about	about	ADP
easat-4745	441	8	keeping	keep	VERB
easat-4745	441	9	someone	someone	PRON
easat-4745	441	10	's	's	PART
easat-4745	441	11	personal	personal	ADJ
easat-4745	441	12	information	information	NOUN
easat-4745	441	13	on	on	ADP
easat-4745	441	14	facebook	facebook	PROPN
easat-4745	441	15	confidential	confidential	ADJ
easat-4745	441	16	?	?	PUNCT
easat-4745	442	1	https://doi.org/10.1080/00913367.2020.1870586	https://doi.org/10.1080/00913367.2020.1870586	X
easat-4745	442	2	https://doi.org/10.5585/remark.v13i2.2718	https://doi.org/10.5585/remark.v13i2.2718	X
easat-4745	442	3	https://doi.org/10.1108/rausp-05-2019-0098	https://doi.org/10.1108/rausp-05-2019-0098	PROPN
easat-4745	442	4	https://doi.org/10.1177/002224378101800104	https://doi.org/10.1177/002224378101800104	VERB
easat-4745	443	1	https://doi.org/10.1007/s11002-012-9222-1	https://doi.org/10.1007/s11002-012-9222-1	PROPN
easat-4745	443	2	https://doi.org/10.1016/j.jretconser.2018.10.007	https://doi.org/10.1016/j.jretconser.2018.10.007	VERB
easat-4745	443	3	https://doi.org/10.1016/j.chb.2016.07.027	https://doi.org/10.1016/j.chb.2016.07.027	PROPN
easat-4745	444	1	https://doi.org/10.31234/osf.io/9pqez	https://doi.org/10.31234/osf.io/9pqez	NOUN
easat-4745	444	2	https://doi.org/10.1201/9781315572529-8	https://doi.org/10.1201/9781315572529-8	PRON
easat-4745	444	3	https://doi.org/10.1177/0972150918794974	https://doi.org/10.1177/0972150918794974	ADJ
easat-4745	444	4	https://doi.org/10.1016/j.jretconser.2018.04.006	https://doi.org/10.1016/j.jretconser.2018.04.006	PROPN
easat-4745	444	5	https://doi.org/10.1016/j.chb.2016.03.003	https://doi.org/10.1016/j.chb.2016.03.003	ADJ
easat-4745	444	6	https://doi.org/10.1016/j.jbusres.2011.10.014	https://doi.org/10.1016/j.jbusres.2011.10.014	NOUN
easat-4745	444	7	https://doi.org/10.2501/ija-30-1-047-075	https://doi.org/10.2501/ija-30-1-047-075	VERB
easat-4745	444	8	https://doi.org/10.2501/ija-30-1-047-075	https://doi.org/10.2501/ija-30-1-047-075	PROPN
easat-4745	444	9	1244	1244	NUM
easat-4745	444	10	edelweiss	edelweiss	PROPN
easat-4745	444	11	applied	apply	VERB
easat-4745	444	12	science	science	NOUN
easat-4745	444	13	and	and	CCONJ
easat-4745	444	14	technology	technology	NOUN
easat-4745	444	15	issn	issn	PROPN
easat-4745	444	16	:	:	PUNCT
easat-4745	444	17	2576	2576	NUM
easat-4745	444	18	-	-	SYM
easat-4745	444	19	8484	8484	NUM
easat-4745	444	20	vol	vol	NOUN
easat-4745	444	21	.	.	PROPN
easat-4745	445	1	9	9	NUM
easat-4745	445	2	,	,	PUNCT
easat-4745	445	3	no	no	INTJ
easat-4745	445	4	.	.	NOUN
easat-4745	445	5	2	2	NUM
easat-4745	445	6	:	:	PUNCT
easat-4745	445	7	1228	1228	NUM
easat-4745	445	8	-	-	SYM
easat-4745	445	9	1244	1244	NUM
easat-4745	445	10	,	,	PUNCT
easat-4745	445	11	2025	2025	NUM
easat-4745	445	12	doi	doi	NOUN
easat-4745	445	13	:	:	PUNCT
easat-4745	445	14	10.55214/25768484.v9i2.4745	10.55214/25768484.v9i2.4745	PROPN
easat-4745	445	15	©	©	PROPN
easat-4745	445	16	2025	2025	NUM
easat-4745	445	17	by	by	ADP
easat-4745	445	18	the	the	DET
easat-4745	445	19	authors	author	NOUN
easat-4745	445	20	;	;	PUNCT
easat-4745	445	21	licensee	licensee	PROPN
easat-4745	445	22	learning	learning	NOUN
easat-4745	445	23	gate	gate	NOUN
easat-4745	445	24	3	3	NUM
easat-4745	445	25	perceived	perceive	VERB
easat-4745	445	26	quality	quality	NOUN
easat-4745	445	27	of	of	ADP
easat-4745	445	28	xai	xai	PROPN
easat-4745	445	29	(	(	PUNCT
easat-4745	445	30	pq	pq	NOUN
easat-4745	445	31	)	)	PUNCT
easat-4745	445	32	pq1	pq1	NOUN
easat-4745	445	33	:	:	PUNCT
easat-4745	445	34	i	i	PRON
easat-4745	445	35	feel	feel	VERB
easat-4745	445	36	that	that	SCONJ
easat-4745	445	37	the	the	DET
easat-4745	445	38	tool	tool	NOUN
easat-4745	445	39	works	work	VERB
easat-4745	445	40	well	well	ADV
easat-4745	445	41	.	.	PUNCT
easat-4745	446	1	[	[	X
easat-4745	446	2	46	46	NUM
easat-4745	446	3	]	]	X
easat-4745	446	4	[	[	X
easat-4745	446	5	47	47	NUM
easat-4745	446	6	]	]	SYM
easat-4745	446	7	pq2	pq2	NOUN
easat-4745	446	8	:	:	PUNCT
easat-4745	446	9	i	i	PRON
easat-4745	446	10	feel	feel	VERB
easat-4745	446	11	secure	secure	ADJ
easat-4745	446	12	that	that	SCONJ
easat-4745	446	13	when	when	SCONJ
easat-4745	446	14	i	i	PRON
easat-4745	446	15	rely	rely	VERB
easat-4745	446	16	on	on	ADP
easat-4745	446	17	the	the	DET
easat-4745	446	18	tool	tool	NOUN
easat-4745	446	19	,	,	PUNCT
easat-4745	446	20	i	i	PRON
easat-4745	446	21	will	will	AUX
easat-4745	446	22	get	get	VERB
easat-4745	446	23	the	the	DET
easat-4745	446	24	correct	correct	ADJ
easat-4745	446	25	answer	answer	NOUN
easat-4745	446	26	.	.	PUNCT
easat-4745	447	1	pq3	pq3	NOUN
easat-4745	447	2	:	:	PUNCT
easat-4745	447	3	the	the	DET
easat-4745	447	4	tool	tool	NOUN
easat-4745	447	5	is	be	AUX
easat-4745	447	6	effective	effective	ADJ
easat-4745	447	7	in	in	SCONJ
easat-4745	447	8	that	that	SCONJ
easat-4745	447	9	it	it	PRON
easat-4745	447	10	works	work	VERB
easat-4745	447	11	very	very	ADV
easat-4745	447	12	quickly	quickly	ADV
easat-4745	447	13	.	.	PUNCT
easat-4745	448	1	pq4	pq4	ADV
easat-4745	448	2	:	:	PUNCT
easat-4745	448	3	this	this	DET
easat-4745	448	4	tool	tool	NOUN
easat-4745	448	5	is	be	AUX
easat-4745	448	6	very	very	ADV
easat-4745	448	7	reliable	reliable	ADJ
easat-4745	448	8	.	.	PUNCT
easat-4745	449	1	i	i	PRON
easat-4745	449	2	can	can	AUX
easat-4745	449	3	trust	trust	VERB
easat-4745	449	4	that	that	SCONJ
easat-4745	449	5	it	it	PRON
easat-4745	449	6	is	be	AUX
easat-4745	449	7	always	always	ADV
easat-4745	449	8	right	right	ADJ
easat-4745	449	9	.	.	PUNCT
easat-4745	450	1	4	4	NUM
easat-4745	450	2	attitude	attitude	NOUN
easat-4745	450	3	advertising	advertising	NOUN
easat-4745	450	4	(	(	PUNCT
easat-4745	450	5	aa	aa	PROPN
easat-4745	450	6	)	)	PUNCT
easat-4745	450	7	aa1	aa1	PROPN
easat-4745	450	8	:	:	PUNCT
easat-4745	450	9	interesting	interesting	ADJ
easat-4745	450	10	advertisement	advertisement	NOUN
easat-4745	450	11	[	[	X
easat-4745	450	12	48	48	NUM
easat-4745	450	13	]	]	X
easat-4745	451	1	[	[	X
easat-4745	451	2	49	49	NUM
easat-4745	451	3	]	]	PUNCT
easat-4745	451	4	aa2	aa2	NOUN
easat-4745	451	5	:	:	PUNCT
easat-4745	451	6	advertising	advertising	NOUN
easat-4745	451	7	is	be	AUX
easat-4745	451	8	trusted	trust	VERB
easat-4745	451	9	aa3	aa3	PROPN
easat-4745	451	10	:	:	PUNCT
easat-4745	451	11	the	the	DET
easat-4745	451	12	advertisement	advertisement	NOUN
easat-4745	451	13	has	have	AUX
easat-4745	451	14	attracted	attract	VERB
easat-4745	451	15	attention	attention	NOUN
easat-4745	451	16	aa4	aa4	NOUN
easat-4745	451	17	:	:	PUNCT
easat-4745	451	18	i	i	PRON
easat-4745	451	19	like	like	VERB
easat-4745	451	20	to	to	PART
easat-4745	451	21	see	see	VERB
easat-4745	451	22	product	product	NOUN
easat-4745	451	23	information	information	NOUN
easat-4745	451	24	on	on	ADP
easat-4745	451	25	my	my	PRON
easat-4745	451	26	facebook	facebook	NOUN
easat-4745	451	27	5	5	NUM
easat-4745	451	28	purchase	purchase	NOUN
easat-4745	451	29	decision	decision	NOUN
easat-4745	451	30	(	(	PUNCT
easat-4745	451	31	pd	pd	NOUN
easat-4745	451	32	)	)	PUNCT
easat-4745	451	33	pd1	pd1	NOUN
easat-4745	451	34	:	:	PUNCT
easat-4745	451	35	i	i	PRON
easat-4745	451	36	am	be	AUX
easat-4745	451	37	interested	interested	ADJ
easat-4745	451	38	in	in	ADP
easat-4745	451	39	the	the	DET
easat-4745	451	40	content	content	NOUN
easat-4745	451	41	brands	brand	NOUN
easat-4745	451	42	post	post	VERB
easat-4745	451	43	on	on	ADP
easat-4745	451	44	social	social	ADJ
easat-4745	451	45	media	medium	NOUN
easat-4745	451	46	.	.	PUNCT
easat-4745	452	1	[	[	X
easat-4745	452	2	50	50	NUM
easat-4745	452	3	]	]	PUNCT
easat-4745	452	4	[	[	X
easat-4745	452	5	51	51	NUM
easat-4745	452	6	]	]	X
easat-4745	452	7	[	[	X
easat-4745	452	8	52	52	NUM
easat-4745	452	9	]	]	PUNCT
easat-4745	452	10	pd2	pd2	NOUN
easat-4745	452	11	:	:	PUNCT
easat-4745	452	12	promotions	promotion	NOUN
easat-4745	452	13	on	on	ADP
easat-4745	452	14	social	social	ADJ
easat-4745	452	15	media	medium	NOUN
easat-4745	452	16	motivate	motivate	VERB
easat-4745	452	17	me	i	PRON
easat-4745	452	18	to	to	PART
easat-4745	452	19	buy	buy	VERB
easat-4745	452	20	products	product	NOUN
easat-4745	452	21	.	.	PUNCT
easat-4745	453	1	pd3	pd3	PROPN
easat-4745	453	2	:	:	PUNCT
easat-4745	454	1	i	i	PRON
easat-4745	454	2	will	will	AUX
easat-4745	454	3	to	to	PART
easat-4745	454	4	buy	buy	VERB
easat-4745	454	5	products	product	NOUN
easat-4745	454	6	that	that	PRON
easat-4745	454	7	are	be	AUX
easat-4745	454	8	advertised	advertise	VERB
easat-4745	454	9	on	on	ADP
easat-4745	454	10	social	social	ADJ
easat-4745	454	11	media	medium	NOUN
easat-4745	454	12	.	.	PUNCT
easat-4745	455	1	pd4	pd4	NOUN
easat-4745	455	2	:	:	PUNCT
easat-4745	455	3	positive	positive	ADJ
easat-4745	455	4	reviews	review	NOUN
easat-4745	455	5	on	on	ADP
easat-4745	455	6	social	social	ADJ
easat-4745	455	7	media	medium	NOUN
easat-4745	455	8	influence	influence	NOUN
easat-4745	455	9	my	my	PRON
easat-4745	455	10	purchasing	purchasing	NOUN
easat-4745	455	11	decisions	decision	NOUN
easat-4745	455	12	.	.	PUNCT
easat-4745	456	1	pd5	pd5	VERB
easat-4745	456	2	:	:	PUNCT
easat-4745	456	3	comments	comment	NOUN
easat-4745	456	4	on	on	ADP
easat-4745	456	5	social	social	ADJ
easat-4745	456	6	media	medium	NOUN
easat-4745	456	7	influence	influence	NOUN
easat-4745	456	8	my	my	PRON
easat-4745	456	9	purchasing	purchasing	NOUN
easat-4745	456	10	decisions	decision	NOUN
easat-4745	456	11	.	.	PUNCT