id	sid	tid	token	lemma	pos
easat-5221	1	1	edelweiss	edelweiss	PROPN
easat-5221	1	2	applied	apply	VERB
easat-5221	1	3	science	science	NOUN
easat-5221	1	4	and	and	CCONJ
easat-5221	1	5	technology	technology	NOUN
easat-5221	1	6	issn	issn	PROPN
easat-5221	1	7	:	:	PUNCT
easat-5221	1	8	2576	2576	NUM
easat-5221	1	9	-	-	SYM
easat-5221	1	10	8484	8484	NUM
easat-5221	1	11	vol	vol	NOUN
easat-5221	1	12	.	.	PROPN
easat-5221	2	1	9	9	NUM
easat-5221	2	2	,	,	PUNCT
easat-5221	2	3	no	no	INTJ
easat-5221	2	4	.	.	NOUN
easat-5221	2	5	3	3	NUM
easat-5221	2	6	,	,	PUNCT
easat-5221	2	7	389	389	NUM
easat-5221	2	8	-	-	SYM
easat-5221	2	9	402	402	NUM
easat-5221	2	10	2025	2025	NUM
easat-5221	2	11	publisher	publisher	NOUN
easat-5221	2	12	:	:	PUNCT
easat-5221	2	13	learning	learn	VERB
easat-5221	2	14	gate	gate	NOUN
easat-5221	2	15	doi	doi	PROPN
easat-5221	2	16	:	:	PUNCT
easat-5221	2	17	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	2	18	©	©	PROPN
easat-5221	2	19	2025	2025	NUM
easat-5221	2	20	by	by	ADP
easat-5221	2	21	the	the	DET
easat-5221	2	22	authors	author	NOUN
easat-5221	2	23	;	;	PUNCT
easat-5221	3	1	licensee	licensee	PROPN
easat-5221	3	2	learning	learning	NOUN
easat-5221	3	3	gate	gate	NOUN
easat-5221	3	4	©	©	PROPN
easat-5221	3	5	2025	2025	NUM
easat-5221	3	6	by	by	ADP
easat-5221	3	7	the	the	DET
easat-5221	3	8	authors	author	NOUN
easat-5221	3	9	;	;	PUNCT
easat-5221	3	10	licensee	licensee	PROPN
easat-5221	3	11	learning	learning	NOUN
easat-5221	3	12	gate	gate	NOUN
easat-5221	3	13	history	history	NOUN
easat-5221	3	14	:	:	PUNCT
easat-5221	3	15	received	receive	VERB
easat-5221	3	16	:	:	PUNCT
easat-5221	3	17	30	30	NUM
easat-5221	3	18	december	december	PROPN
easat-5221	3	19	2024	2024	NUM
easat-5221	3	20	;	;	PUNCT
easat-5221	3	21	revised	revise	VERB
easat-5221	3	22	:	:	PUNCT
easat-5221	3	23	21	21	NUM
easat-5221	3	24	february	february	NOUN
easat-5221	3	25	2025	2025	NUM
easat-5221	3	26	;	;	PUNCT
easat-5221	3	27	accepted	accept	VERB
easat-5221	3	28	:	:	PUNCT
easat-5221	3	29	24	24	NUM
easat-5221	3	30	february	february	NOUN
easat-5221	3	31	2025	2025	NUM
easat-5221	3	32	;	;	PUNCT
easat-5221	3	33	published	publish	VERB
easat-5221	3	34	:	:	PUNCT
easat-5221	3	35	6	6	NUM
easat-5221	3	36	march	march	NOUN
easat-5221	3	37	2025	2025	NUM
easat-5221	3	38	*	*	PUNCT
easat-5221	3	39	correspondence	correspondence	NOUN
easat-5221	3	40	:	:	PUNCT
easat-5221	3	41	maotaot2025@163.com	maotaot2025@163.com	X
easat-5221	3	42	dynamic	dynamic	ADJ
easat-5221	3	43	strategy	strategy	NOUN
easat-5221	3	44	adjustment	adjustment	NOUN
easat-5221	3	45	and	and	CCONJ
easat-5221	3	46	efficiency	efficiency	NOUN
easat-5221	3	47	enhancement	enhancement	NOUN
easat-5221	3	48	of	of	ADP
easat-5221	3	49	e	e	NOUN
easat-5221	3	50	-	-	NOUN
easat-5221	3	51	commerce	commerce	NOUN
easat-5221	3	52	marketing	marketing	NOUN
easat-5221	3	53	management	management	NOUN
easat-5221	3	54	based	base	VERB
easat-5221	3	55	on	on	ADP
easat-5221	3	56	big	big	ADJ
easat-5221	3	57	data	datum	NOUN
easat-5221	3	58	analysis	analysis	NOUN
easat-5221	3	59	maotao	maotao	PROPN
easat-5221	3	60	tan1	tan1	PROPN
easat-5221	3	61	*	*	PUNCT
easat-5221	3	62	,	,	PUNCT
easat-5221	3	63	bin	bin	PROPN
easat-5221	3	64	zhu2	zhu2	PROPN
easat-5221	3	65	1,2binary	1,2binary	PROPN
easat-5221	3	66	graduate	graduate	NOUN
easat-5221	3	67	school	school	NOUN
easat-5221	3	68	,	,	PUNCT
easat-5221	3	69	ioi	ioi	VERB
easat-5221	3	70	business	business	NOUN
easat-5221	3	71	park	park	NOUN
easat-5221	3	72	,	,	PUNCT
easat-5221	3	73	no	no	INTJ
easat-5221	3	74	.	.	NOUN
easat-5221	3	75	1	1	NUM
easat-5221	3	76	,	,	PUNCT
easat-5221	3	77	47100	47100	NUM
easat-5221	3	78	puchong	puchong	PROPN
easat-5221	3	79	,	,	PUNCT
easat-5221	3	80	selangor	selangor	PROPN
easat-5221	3	81	,	,	PUNCT
easat-5221	3	82	malaysia	malaysia	PROPN
easat-5221	3	83	;	;	PUNCT
easat-5221	3	84	maotaot2025@163.com	maotaot2025@163.com	PROPN
easat-5221	3	85	(	(	PUNCT
easat-5221	3	86	m.t	m.t	PROPN
easat-5221	3	87	.	.	PROPN
easat-5221	3	88	)	)	PUNCT
easat-5221	4	1	binz2025@163.com	binz2025@163.com	X
easat-5221	4	2	(	(	PUNCT
easat-5221	4	3	b.z	b.z	PROPN
easat-5221	4	4	.	.	PROPN
easat-5221	4	5	)	)	PUNCT
easat-5221	4	6	.	.	PUNCT
easat-5221	5	1	abstract	abstract	ADV
easat-5221	5	2	:	:	PUNCT
easat-5221	5	3	in	in	ADP
easat-5221	5	4	the	the	DET
easat-5221	5	5	current	current	ADJ
easat-5221	5	6	wave	wave	NOUN
easat-5221	5	7	of	of	ADP
easat-5221	5	8	the	the	DET
easat-5221	5	9	rapid	rapid	ADJ
easat-5221	5	10	development	development	NOUN
easat-5221	5	11	of	of	ADP
easat-5221	5	12	big	big	ADJ
easat-5221	5	13	data	datum	NOUN
easat-5221	5	14	technology	technology	NOUN
easat-5221	5	15	,	,	PUNCT
easat-5221	5	16	the	the	DET
easat-5221	5	17	e	e	NOUN
easat-5221	5	18	-	-	NOUN
easat-5221	5	19	commerce	commerce	NOUN
easat-5221	5	20	industry	industry	NOUN
easat-5221	5	21	is	be	AUX
easat-5221	5	22	undergoing	undergo	VERB
easat-5221	5	23	an	an	DET
easat-5221	5	24	unprecedented	unprecedented	ADJ
easat-5221	5	25	and	and	CCONJ
easat-5221	5	26	profound	profound	ADJ
easat-5221	5	27	transformation	transformation	NOUN
easat-5221	5	28	.	.	PUNCT
easat-5221	6	1	this	this	DET
easat-5221	6	2	study	study	NOUN
easat-5221	6	3	focuses	focus	VERB
easat-5221	6	4	on	on	ADP
easat-5221	6	5	the	the	DET
easat-5221	6	6	optimization	optimization	NOUN
easat-5221	6	7	and	and	CCONJ
easat-5221	6	8	upgrading	upgrading	NOUN
easat-5221	6	9	of	of	ADP
easat-5221	6	10	e	e	NOUN
easat-5221	6	11	-	-	NOUN
easat-5221	6	12	commerce	commerce	NOUN
easat-5221	6	13	marketing	marketing	NOUN
easat-5221	6	14	management	management	NOUN
easat-5221	6	15	strategies	strategy	NOUN
easat-5221	6	16	in	in	ADP
easat-5221	6	17	the	the	DET
easat-5221	6	18	context	context	NOUN
easat-5221	6	19	of	of	ADP
easat-5221	6	20	big	big	ADJ
easat-5221	6	21	data	datum	NOUN
easat-5221	6	22	.	.	PUNCT
easat-5221	7	1	by	by	ADP
easat-5221	7	2	deeply	deeply	ADV
easat-5221	7	3	analyzing	analyze	VERB
easat-5221	7	4	the	the	DET
easat-5221	7	5	internal	internal	ADJ
easat-5221	7	6	influence	influence	NOUN
easat-5221	7	7	mechanism	mechanism	NOUN
easat-5221	7	8	of	of	ADP
easat-5221	7	9	big	big	ADJ
easat-5221	7	10	data	datum	NOUN
easat-5221	7	11	on	on	ADP
easat-5221	7	12	e	e	NOUN
easat-5221	7	13	-	-	NOUN
easat-5221	7	14	commerce	commerce	NOUN
easat-5221	7	15	marketing	marketing	NOUN
easat-5221	7	16	and	and	CCONJ
easat-5221	7	17	applying	apply	VERB
easat-5221	7	18	empirical	empirical	ADJ
easat-5221	7	19	research	research	NOUN
easat-5221	7	20	methods	method	NOUN
easat-5221	7	21	,	,	PUNCT
easat-5221	7	22	it	it	PRON
easat-5221	7	23	accurately	accurately	ADV
easat-5221	7	24	reveals	reveal	VERB
easat-5221	7	25	the	the	DET
easat-5221	7	26	inherent	inherent	ADJ
easat-5221	7	27	connections	connection	NOUN
easat-5221	7	28	between	between	ADP
easat-5221	7	29	key	key	ADJ
easat-5221	7	30	influencing	influence	VERB
easat-5221	7	31	factors	factor	NOUN
easat-5221	7	32	and	and	CCONJ
easat-5221	7	33	marketing	marketing	NOUN
easat-5221	7	34	performance	performance	NOUN
easat-5221	7	35	,	,	PUNCT
easat-5221	7	36	and	and	CCONJ
easat-5221	7	37	accordingly	accordingly	ADV
easat-5221	7	38	proposes	propose	VERB
easat-5221	7	39	highly	highly	ADV
easat-5221	7	40	targeted	target	VERB
easat-5221	7	41	strategic	strategic	ADJ
easat-5221	7	42	optimization	optimization	NOUN
easat-5221	7	43	plans	plan	NOUN
easat-5221	7	44	.	.	PUNCT
easat-5221	8	1	the	the	DET
easat-5221	8	2	research	research	NOUN
easat-5221	8	3	findings	finding	NOUN
easat-5221	8	4	indicate	indicate	VERB
easat-5221	8	5	that	that	SCONJ
easat-5221	8	6	big	big	ADJ
easat-5221	8	7	data	datum	NOUN
easat-5221	8	8	plays	play	VERB
easat-5221	8	9	an	an	DET
easat-5221	8	10	irreplaceable	irreplaceable	ADJ
easat-5221	8	11	and	and	CCONJ
easat-5221	8	12	crucial	crucial	ADJ
easat-5221	8	13	role	role	NOUN
easat-5221	8	14	in	in	ADP
easat-5221	8	15	core	core	NOUN
easat-5221	8	16	aspects	aspect	NOUN
easat-5221	8	17	such	such	ADJ
easat-5221	8	18	as	as	ADP
easat-5221	8	19	precise	precise	ADJ
easat-5221	8	20	customer	customer	NOUN
easat-5221	8	21	positioning	positioning	NOUN
easat-5221	8	22	,	,	PUNCT
easat-5221	8	23	personalized	personalized	ADJ
easat-5221	8	24	marketing	marketing	NOUN
easat-5221	8	25	customization	customization	NOUN
easat-5221	8	26	,	,	PUNCT
easat-5221	8	27	and	and	CCONJ
easat-5221	8	28	scientific	scientific	ADJ
easat-5221	8	29	evaluation	evaluation	NOUN
easat-5221	8	30	of	of	ADP
easat-5221	8	31	marketing	marketing	NOUN
easat-5221	8	32	effectiveness	effectiveness	NOUN
easat-5221	8	33	.	.	PUNCT
easat-5221	9	1	it	it	PRON
easat-5221	9	2	can	can	AUX
easat-5221	9	3	significantly	significantly	ADV
easat-5221	9	4	enhance	enhance	VERB
easat-5221	9	5	the	the	DET
easat-5221	9	6	overall	overall	ADJ
easat-5221	9	7	performance	performance	NOUN
easat-5221	9	8	of	of	ADP
easat-5221	9	9	ecommerce	ecommerce	NOUN
easat-5221	9	10	marketing	marketing	NOUN
easat-5221	9	11	.	.	PUNCT
easat-5221	10	1	to	to	PART
easat-5221	10	2	better	well	ADV
easat-5221	10	3	adapt	adapt	VERB
easat-5221	10	4	to	to	ADP
easat-5221	10	5	the	the	DET
easat-5221	10	6	development	development	NOUN
easat-5221	10	7	trends	trend	NOUN
easat-5221	10	8	of	of	ADP
easat-5221	10	9	the	the	DET
easat-5221	10	10	big	big	ADJ
easat-5221	10	11	data	data	PROPN
easat-5221	10	12	era	era	NOUN
easat-5221	10	13	,	,	PUNCT
easat-5221	10	14	enterprises	enterprise	NOUN
easat-5221	10	15	should	should	AUX
easat-5221	10	16	focus	focus	VERB
easat-5221	10	17	on	on	ADP
easat-5221	10	18	strengthening	strengthen	VERB
easat-5221	10	19	their	their	PRON
easat-5221	10	20	data	data	NOUN
easat-5221	10	21	integration	integration	NOUN
easat-5221	10	22	and	and	CCONJ
easat-5221	10	23	in	in	ADP
easat-5221	10	24	-	-	PUNCT
easat-5221	10	25	depth	depth	NOUN
easat-5221	10	26	analysis	analysis	NOUN
easat-5221	10	27	capabilities	capability	NOUN
easat-5221	10	28	,	,	PUNCT
easat-5221	10	29	constructing	construct	VERB
easat-5221	10	30	an	an	DET
easat-5221	10	31	accurate	accurate	ADJ
easat-5221	10	32	and	and	CCONJ
easat-5221	10	33	efficient	efficient	ADJ
easat-5221	10	34	marketing	marketing	NOUN
easat-5221	10	35	system	system	NOUN
easat-5221	10	36	,	,	PUNCT
easat-5221	10	37	and	and	CCONJ
easat-5221	10	38	further	far	ADV
easat-5221	10	39	optimizing	optimize	VERB
easat-5221	10	40	their	their	PRON
easat-5221	10	41	customer	customer	NOUN
easat-5221	10	42	relationship	relationship	NOUN
easat-5221	10	43	management	management	NOUN
easat-5221	10	44	strategies	strategy	NOUN
easat-5221	10	45	,	,	PUNCT
easat-5221	10	46	so	so	SCONJ
easat-5221	10	47	as	as	SCONJ
easat-5221	10	48	to	to	PART
easat-5221	10	49	effectively	effectively	ADV
easat-5221	10	50	improve	improve	VERB
easat-5221	10	51	their	their	PRON
easat-5221	10	52	market	market	NOUN
easat-5221	10	53	competitiveness	competitiveness	NOUN
easat-5221	11	1	[	[	X
easat-5221	11	2	1	1	NUM
easat-5221	11	3	]	]	PUNCT
easat-5221	11	4	.	.	PUNCT
easat-5221	12	1	this	this	DET
easat-5221	12	2	study	study	NOUN
easat-5221	12	3	not	not	PART
easat-5221	12	4	only	only	ADV
easat-5221	12	5	provides	provide	VERB
easat-5221	12	6	a	a	DET
easat-5221	12	7	solid	solid	ADJ
easat-5221	12	8	theoretical	theoretical	ADJ
easat-5221	12	9	foundation	foundation	NOUN
easat-5221	12	10	for	for	ADP
easat-5221	12	11	e	e	PROPN
easat-5221	12	12	-	-	NOUN
easat-5221	12	13	commerce	commerce	NOUN
easat-5221	12	14	enterprises	enterprise	NOUN
easat-5221	12	15	to	to	PART
easat-5221	12	16	formulate	formulate	VERB
easat-5221	12	17	scientific	scientific	ADJ
easat-5221	12	18	,	,	PUNCT
easat-5221	12	19	reasonable	reasonable	ADJ
easat-5221	12	20	,	,	PUNCT
easat-5221	12	21	and	and	CCONJ
easat-5221	12	22	practical	practical	ADJ
easat-5221	12	23	marketing	marketing	NOUN
easat-5221	12	24	management	management	NOUN
easat-5221	12	25	strategies	strategy	NOUN
easat-5221	12	26	but	but	CCONJ
easat-5221	12	27	also	also	ADV
easat-5221	12	28	offers	offer	VERB
easat-5221	12	29	valuable	valuable	ADJ
easat-5221	12	30	practical	practical	ADJ
easat-5221	12	31	guidance	guidance	NOUN
easat-5221	12	32	for	for	ADP
easat-5221	12	33	their	their	PRON
easat-5221	12	34	actual	actual	ADJ
easat-5221	12	35	operations	operation	NOUN
easat-5221	12	36	,	,	PUNCT
easat-5221	12	37	enabling	enable	VERB
easat-5221	12	38	these	these	DET
easat-5221	12	39	enterprises	enterprise	NOUN
easat-5221	12	40	to	to	PART
easat-5221	12	41	stand	stand	VERB
easat-5221	12	42	out	out	ADP
easat-5221	12	43	in	in	ADP
easat-5221	12	44	the	the	DET
easat-5221	12	45	fierce	fierce	ADJ
easat-5221	12	46	market	market	NOUN
easat-5221	12	47	competition	competition	NOUN
easat-5221	12	48	.	.	PUNCT
easat-5221	13	1	keywords	keyword	NOUN
easat-5221	13	2	:	:	PUNCT
easat-5221	13	3	big	big	ADJ
easat-5221	13	4	data	datum	NOUN
easat-5221	13	5	,	,	PUNCT
easat-5221	13	6	customer	customer	NOUN
easat-5221	13	7	relationship	relationship	NOUN
easat-5221	13	8	management	management	NOUN
easat-5221	13	9	,	,	PUNCT
easat-5221	13	10	e	e	NOUN
easat-5221	13	11	-	-	NOUN
easat-5221	13	12	commerce	commerce	NOUN
easat-5221	13	13	,	,	PUNCT
easat-5221	13	14	marketing	marketing	NOUN
easat-5221	13	15	management	management	NOUN
easat-5221	13	16	strategy	strategy	NOUN
easat-5221	13	17	,	,	PUNCT
easat-5221	13	18	precision	precision	NOUN
easat-5221	13	19	marketing	marketing	NOUN
easat-5221	13	20	.	.	PUNCT
easat-5221	14	1	1	1	X
easat-5221	14	2	.	.	X
easat-5221	14	3	introduction	introduction	NOUN
easat-5221	14	4	in	in	ADP
easat-5221	14	5	the	the	DET
easat-5221	14	6	environment	environment	NOUN
easat-5221	14	7	of	of	ADP
easat-5221	14	8	today	today	NOUN
easat-5221	14	9	's	's	PART
easat-5221	14	10	digital	digital	ADJ
easat-5221	14	11	era	era	NOUN
easat-5221	14	12	,	,	PUNCT
easat-5221	14	13	internet	internet	NOUN
easat-5221	14	14	applications	application	NOUN
easat-5221	14	15	are	be	AUX
easat-5221	14	16	gradually	gradually	ADV
easat-5221	14	17	popularized	popularize	VERB
easat-5221	14	18	,	,	PUNCT
easat-5221	14	19	and	and	CCONJ
easat-5221	14	20	people	people	NOUN
easat-5221	14	21	's	's	PART
easat-5221	14	22	reliance	reliance	NOUN
easat-5221	14	23	on	on	ADP
easat-5221	14	24	network	network	NOUN
easat-5221	14	25	technology	technology	NOUN
easat-5221	14	26	is	be	AUX
easat-5221	14	27	increasingly	increasingly	ADV
easat-5221	14	28	significant	significant	ADJ
easat-5221	14	29	.	.	PUNCT
easat-5221	15	1	the	the	DET
easat-5221	15	2	wide	wide	ADJ
easat-5221	15	3	application	application	NOUN
easat-5221	15	4	of	of	ADP
easat-5221	15	5	network	network	NOUN
easat-5221	15	6	technology	technology	NOUN
easat-5221	15	7	has	have	AUX
easat-5221	15	8	given	give	VERB
easat-5221	15	9	rise	rise	NOUN
easat-5221	15	10	to	to	ADP
easat-5221	15	11	a	a	DET
easat-5221	15	12	huge	huge	ADJ
easat-5221	15	13	amount	amount	NOUN
easat-5221	15	14	of	of	ADP
easat-5221	15	15	data	datum	NOUN
easat-5221	15	16	and	and	CCONJ
easat-5221	15	17	information	information	NOUN
easat-5221	15	18	.	.	PUNCT
easat-5221	16	1	and	and	CCONJ
easat-5221	16	2	big	big	ADJ
easat-5221	16	3	data	datum	NOUN
easat-5221	16	4	analysis	analysis	NOUN
easat-5221	16	5	technology	technology	NOUN
easat-5221	16	6	is	be	AUX
easat-5221	16	7	also	also	ADV
easat-5221	16	8	operating	operate	VERB
easat-5221	16	9	at	at	ADP
easat-5221	16	10	the	the	DET
easat-5221	16	11	same	same	ADJ
easat-5221	16	12	time	time	NOUN
easat-5221	16	13	,	,	PUNCT
easat-5221	16	14	and	and	CCONJ
easat-5221	16	15	quickly	quickly	ADV
easat-5221	16	16	play	play	VERB
easat-5221	16	17	an	an	DET
easat-5221	16	18	important	important	ADJ
easat-5221	16	19	role	role	NOUN
easat-5221	16	20	in	in	ADP
easat-5221	16	21	all	all	DET
easat-5221	16	22	sectors	sector	NOUN
easat-5221	16	23	of	of	ADP
easat-5221	16	24	society	society	NOUN
easat-5221	16	25	.	.	PUNCT
easat-5221	17	1	big	big	ADJ
easat-5221	17	2	data	datum	NOUN
easat-5221	17	3	can	can	AUX
easat-5221	17	4	rely	rely	VERB
easat-5221	17	5	on	on	ADP
easat-5221	17	6	its	its	PRON
easat-5221	17	7	own	own	ADJ
easat-5221	17	8	powerful	powerful	ADJ
easat-5221	17	9	functions	function	NOUN
easat-5221	17	10	,	,	PUNCT
easat-5221	17	11	on	on	ADP
easat-5221	17	12	the	the	DET
easat-5221	17	13	economy	economy	NOUN
easat-5221	17	14	,	,	PUNCT
easat-5221	17	15	culture	culture	NOUN
easat-5221	17	16	,	,	PUNCT
easat-5221	17	17	education	education	NOUN
easat-5221	17	18	,	,	PUNCT
easat-5221	17	19	health	health	NOUN
easat-5221	17	20	care	care	NOUN
easat-5221	17	21	and	and	CCONJ
easat-5221	17	22	many	many	ADJ
easat-5221	17	23	other	other	ADJ
easat-5221	17	24	fields	field	NOUN
easat-5221	17	25	have	have	VERB
easat-5221	17	26	far	far	ADV
easat-5221	17	27	-	-	PUNCT
easat-5221	17	28	reaching	reach	VERB
easat-5221	17	29	impact	impact	NOUN
easat-5221	17	30	,	,	PUNCT
easat-5221	17	31	the	the	DET
easat-5221	17	32	trend	trend	NOUN
easat-5221	17	33	of	of	ADP
easat-5221	17	34	the	the	DET
easat-5221	17	35	times	time	NOUN
easat-5221	17	36	is	be	AUX
easat-5221	17	37	moving	move	VERB
easat-5221	17	38	towards	towards	ADP
easat-5221	17	39	big	big	ADJ
easat-5221	17	40	data	datum	NOUN
easat-5221	17	41	.	.	PUNCT
easat-5221	18	1	in	in	ADP
easat-5221	18	2	practical	practical	ADJ
easat-5221	18	3	application	application	NOUN
easat-5221	18	4	,	,	PUNCT
easat-5221	18	5	big	big	ADJ
easat-5221	18	6	data	datum	NOUN
easat-5221	18	7	has	have	VERB
easat-5221	18	8	the	the	DET
easat-5221	18	9	potential	potential	NOUN
easat-5221	18	10	to	to	PART
easat-5221	18	11	realize	realize	VERB
easat-5221	18	12	the	the	DET
easat-5221	18	13	efficient	efficient	ADJ
easat-5221	18	14	marketing	marketing	NOUN
easat-5221	18	15	of	of	ADP
easat-5221	18	16	enterprises	enterprise	NOUN
easat-5221	18	17	,	,	PUNCT
easat-5221	18	18	which	which	PRON
easat-5221	18	19	can	can	AUX
easat-5221	18	20	provide	provide	VERB
easat-5221	18	21	unprecedented	unprecedented	ADJ
easat-5221	18	22	development	development	NOUN
easat-5221	18	23	opportunities	opportunity	NOUN
easat-5221	18	24	for	for	ADP
easat-5221	18	25	e	e	NOUN
easat-5221	18	26	-	-	NOUN
easat-5221	18	27	commerce	commerce	NOUN
easat-5221	18	28	enterprises	enterprise	NOUN
easat-5221	18	29	.	.	PUNCT
easat-5221	19	1	therefore	therefore	ADV
easat-5221	19	2	,	,	PUNCT
easat-5221	19	3	this	this	DET
easat-5221	19	4	paper	paper	NOUN
easat-5221	19	5	introduces	introduce	VERB
easat-5221	19	6	the	the	DET
easat-5221	19	7	characteristics	characteristic	NOUN
easat-5221	19	8	of	of	ADP
easat-5221	19	9	big	big	ADJ
easat-5221	19	10	data	datum	NOUN
easat-5221	19	11	and	and	CCONJ
easat-5221	19	12	e	e	NOUN
easat-5221	19	13	-	-	NOUN
easat-5221	19	14	commerce	commerce	NOUN
easat-5221	19	15	,	,	PUNCT
easat-5221	19	16	and	and	CCONJ
easat-5221	19	17	clarifies	clarify	VERB
easat-5221	19	18	the	the	DET
easat-5221	19	19	wide	wide	ADJ
easat-5221	19	20	application	application	NOUN
easat-5221	19	21	of	of	ADP
easat-5221	19	22	“	"	PUNCT
easat-5221	19	23	big	big	ADJ
easat-5221	19	24	data	datum	NOUN
easat-5221	19	25	”	"	PUNCT
easat-5221	19	26	in	in	ADP
easat-5221	19	27	e	e	NOUN
easat-5221	19	28	-	-	NOUN
easat-5221	19	29	commerce	commerce	NOUN
easat-5221	19	30	in	in	ADP
easat-5221	19	31	a	a	DET
easat-5221	19	32	more	more	ADV
easat-5221	19	33	nuanced	nuanced	ADJ
easat-5221	19	34	way	way	NOUN
easat-5221	19	35	,	,	PUNCT
easat-5221	19	36	and	and	CCONJ
easat-5221	19	37	researches	research	VERB
easat-5221	19	38	the	the	DET
easat-5221	19	39	current	current	ADJ
easat-5221	19	40	e	e	ADJ
easat-5221	19	41	-	-	NOUN
easat-5221	19	42	commerce	commerce	NOUN
easat-5221	19	43	marketing	marketing	NOUN
easat-5221	19	44	.	.	PUNCT
easat-5221	20	1	at	at	ADP
easat-5221	20	2	the	the	DET
easat-5221	20	3	same	same	ADJ
easat-5221	20	4	time	time	NOUN
easat-5221	20	5	,	,	PUNCT
easat-5221	20	6	this	this	DET
easat-5221	20	7	paper	paper	NOUN
easat-5221	20	8	also	also	ADV
easat-5221	20	9	studies	study	VERB
easat-5221	20	10	how	how	SCONJ
easat-5221	20	11	to	to	PART
easat-5221	20	12	apply	apply	VERB
easat-5221	20	13	the	the	DET
easat-5221	20	14	grey	grey	ADJ
easat-5221	20	15	correlation	correlation	NOUN
easat-5221	20	16	theory	theory	NOUN
easat-5221	20	17	to	to	PART
easat-5221	20	18	realize	realize	VERB
easat-5221	20	19	the	the	DET
easat-5221	20	20	analysis	analysis	NOUN
easat-5221	20	21	of	of	ADP
easat-5221	20	22	e	e	NOUN
easat-5221	20	23	-	-	NOUN
easat-5221	20	24	commerce	commerce	NOUN
easat-5221	20	25	enterprise	enterprise	NOUN
easat-5221	20	26	operation	operation	NOUN
easat-5221	20	27	examples	example	NOUN
easat-5221	20	28	,	,	PUNCT
easat-5221	20	29	and	and	CCONJ
easat-5221	20	30	predicts	predict	VERB
easat-5221	20	31	the	the	DET
easat-5221	20	32	prospect	prospect	NOUN
easat-5221	20	33	of	of	ADP
easat-5221	20	34	the	the	DET
easat-5221	20	35	application	application	NOUN
easat-5221	20	36	of	of	ADP
easat-5221	20	37	big	big	ADJ
easat-5221	20	38	data	datum	NOUN
easat-5221	20	39	in	in	ADP
easat-5221	20	40	e	e	NOUN
easat-5221	20	41	-	-	NOUN
easat-5221	20	42	commerce	commerce	NOUN
easat-5221	20	43	according	accord	VERB
easat-5221	20	44	to	to	ADP
easat-5221	20	45	the	the	DET
easat-5221	20	46	current	current	ADJ
easat-5221	20	47	state	state	NOUN
easat-5221	20	48	of	of	ADP
easat-5221	20	49	enterprise	enterprise	NOUN
easat-5221	20	50	marketing	marketing	NOUN
easat-5221	20	51	.	.	PUNCT
easat-5221	21	1	390	390	NUM
easat-5221	21	2	edelweiss	edelweiss	PROPN
easat-5221	21	3	applied	apply	VERB
easat-5221	21	4	science	science	NOUN
easat-5221	21	5	and	and	CCONJ
easat-5221	21	6	technology	technology	NOUN
easat-5221	21	7	issn	issn	PROPN
easat-5221	21	8	:	:	PUNCT
easat-5221	21	9	2576	2576	NUM
easat-5221	21	10	-	-	SYM
easat-5221	21	11	8484	8484	NUM
easat-5221	21	12	vol	vol	NOUN
easat-5221	21	13	.	.	PROPN
easat-5221	22	1	9	9	NUM
easat-5221	22	2	,	,	PUNCT
easat-5221	22	3	no	no	INTJ
easat-5221	22	4	.	.	NOUN
easat-5221	23	1	3	3	NUM
easat-5221	23	2	:	:	SYM
easat-5221	23	3	389	389	NUM
easat-5221	23	4	-	-	SYM
easat-5221	23	5	402	402	NUM
easat-5221	23	6	,	,	PUNCT
easat-5221	23	7	2025	2025	NUM
easat-5221	23	8	doi	doi	NOUN
easat-5221	23	9	:	:	PUNCT
easat-5221	23	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	23	11	©	©	PROPN
easat-5221	23	12	2025	2025	NUM
easat-5221	23	13	by	by	ADP
easat-5221	23	14	the	the	DET
easat-5221	23	15	authors	author	NOUN
easat-5221	23	16	;	;	PUNCT
easat-5221	23	17	licensee	licensee	PROPN
easat-5221	23	18	learning	learning	NOUN
easat-5221	23	19	gate	gate	NOUN
easat-5221	23	20	2	2	NUM
easat-5221	23	21	.	.	PUNCT
easat-5221	24	1	literature	literature	PROPN
easat-5221	24	2	review	review	VERB
easat-5221	24	3	2.1	2.1	NUM
easat-5221	24	4	.	.	PUNCT
easat-5221	25	1	overview	overview	NOUN
easat-5221	25	2	of	of	ADP
easat-5221	25	3	e	e	NOUN
easat-5221	25	4	-	-	NOUN
easat-5221	25	5	commerce	commerce	NOUN
easat-5221	25	6	in	in	ADP
easat-5221	25	7	a	a	DET
easat-5221	25	8	general	general	ADJ
easat-5221	25	9	sense	sense	NOUN
easat-5221	25	10	,	,	PUNCT
easat-5221	25	11	e	e	NOUN
easat-5221	25	12	-	-	NOUN
easat-5221	25	13	commerce	commerce	NOUN
easat-5221	25	14	denotes	denote	VERB
easat-5221	25	15	the	the	DET
easat-5221	25	16	process	process	NOUN
easat-5221	25	17	of	of	ADP
easat-5221	25	18	attaining	attain	VERB
easat-5221	25	19	the	the	DET
easat-5221	25	20	profit	profit	NOUN
easat-5221	25	21	-	-	PUNCT
easat-5221	25	22	oriented	orient	VERB
easat-5221	25	23	goals	goal	NOUN
easat-5221	25	24	of	of	ADP
easat-5221	25	25	business	business	NOUN
easat-5221	25	26	activities	activity	NOUN
easat-5221	25	27	through	through	ADP
easat-5221	25	28	the	the	DET
easat-5221	25	29	utilization	utilization	NOUN
easat-5221	25	30	of	of	ADP
easat-5221	25	31	electronic	electronic	ADJ
easat-5221	25	32	information	information	NOUN
easat-5221	25	33	means	mean	VERB
easat-5221	25	34	.	.	PUNCT
easat-5221	26	1	within	within	ADP
easat-5221	26	2	the	the	DET
easat-5221	26	3	progressively	progressively	ADV
easat-5221	26	4	open	open	ADJ
easat-5221	26	5	environment	environment	NOUN
easat-5221	26	6	of	of	ADP
easat-5221	26	7	the	the	DET
easat-5221	26	8	internet	internet	NOUN
easat-5221	26	9	,	,	PUNCT
easat-5221	26	10	the	the	DET
easat-5221	26	11	application	application	NOUN
easat-5221	26	12	of	of	ADP
easat-5221	26	13	information	information	NOUN
easat-5221	26	14	methods	method	NOUN
easat-5221	26	15	can	can	AUX
easat-5221	26	16	effectively	effectively	ADV
easat-5221	26	17	diminish	diminish	VERB
easat-5221	26	18	the	the	DET
easat-5221	26	19	distances	distance	NOUN
easat-5221	26	20	among	among	ADP
easat-5221	26	21	partners	partner	NOUN
easat-5221	26	22	,	,	PUNCT
easat-5221	26	23	customers	customer	NOUN
easat-5221	26	24	,	,	PUNCT
easat-5221	26	25	suppliers	supplier	NOUN
easat-5221	26	26	,	,	PUNCT
easat-5221	26	27	and	and	CCONJ
easat-5221	26	28	the	the	DET
easat-5221	26	29	internal	internal	ADJ
easat-5221	26	30	entities	entity	NOUN
easat-5221	26	31	of	of	ADP
easat-5221	26	32	an	an	DET
easat-5221	26	33	enterprise	enterprise	NOUN
easat-5221	26	34	.	.	PUNCT
easat-5221	27	1	consequently	consequently	ADV
easat-5221	27	2	,	,	PUNCT
easat-5221	27	3	it	it	PRON
easat-5221	27	4	enables	enable	VERB
easat-5221	27	5	the	the	DET
easat-5221	27	6	efficient	efficient	ADJ
easat-5221	27	7	sharing	sharing	NOUN
easat-5221	27	8	of	of	ADP
easat-5221	27	9	information	information	NOUN
easat-5221	27	10	and	and	CCONJ
easat-5221	27	11	meets	meet	VERB
easat-5221	27	12	the	the	DET
easat-5221	27	13	requirements	requirement	NOUN
easat-5221	27	14	for	for	ADP
easat-5221	27	15	the	the	DET
easat-5221	27	16	electronization	electronization	NOUN
easat-5221	27	17	of	of	ADP
easat-5221	27	18	business	business	NOUN
easat-5221	27	19	processes	process	NOUN
easat-5221	27	20	between	between	ADP
easat-5221	27	21	enterprises	enterprise	NOUN
easat-5221	27	22	.	.	PUNCT
easat-5221	28	1	the	the	DET
easat-5221	28	2	process	process	NOUN
easat-5221	28	3	of	of	ADP
easat-5221	28	4	e	e	NOUN
easat-5221	28	5	-	-	NOUN
easat-5221	28	6	commerce	commerce	NOUN
easat-5221	28	7	marketing	marketing	NOUN
easat-5221	28	8	,	,	PUNCT
easat-5221	28	9	in	in	ADP
easat-5221	28	10	its	its	PRON
easat-5221	28	11	essence	essence	NOUN
easat-5221	28	12	,	,	PUNCT
easat-5221	28	13	is	be	AUX
easat-5221	28	14	a	a	DET
easat-5221	28	15	course	course	NOUN
easat-5221	28	16	in	in	ADP
easat-5221	28	17	which	which	PRON
easat-5221	28	18	customers	customer	NOUN
easat-5221	28	19	and	and	CCONJ
easat-5221	28	20	operators	operator	NOUN
easat-5221	28	21	achieve	achieve	VERB
easat-5221	28	22	collaborative	collaborative	ADJ
easat-5221	28	23	operation	operation	NOUN
easat-5221	28	24	via	via	ADP
easat-5221	28	25	a	a	DET
easat-5221	28	26	third	third	ADJ
easat-5221	28	27	-	-	PUNCT
easat-5221	28	28	party	party	NOUN
easat-5221	28	29	platform	platform	NOUN
easat-5221	28	30	,	,	PUNCT
easat-5221	28	31	by	by	ADP
easat-5221	28	32	comprehensively	comprehensively	ADV
easat-5221	28	33	harnessing	harness	VERB
easat-5221	28	34	internet	internet	NOUN
easat-5221	28	35	technology	technology	NOUN
easat-5221	28	36	,	,	PUNCT
easat-5221	28	37	communication	communication	NOUN
easat-5221	28	38	technology	technology	NOUN
easat-5221	28	39	,	,	PUNCT
easat-5221	28	40	and	and	CCONJ
easat-5221	28	41	logistics	logistic	NOUN
easat-5221	28	42	and	and	CCONJ
easat-5221	28	43	distribution	distribution	NOUN
easat-5221	28	44	services	service	NOUN
easat-5221	28	45	.	.	PUNCT
easat-5221	29	1	furthermore	furthermore	ADV
easat-5221	29	2	,	,	PUNCT
easat-5221	29	3	e	e	NOUN
easat-5221	29	4	-	-	NOUN
easat-5221	29	5	commerce	commerce	NOUN
easat-5221	29	6	activities	activity	NOUN
easat-5221	29	7	,	,	PUNCT
easat-5221	29	8	which	which	PRON
easat-5221	29	9	are	be	AUX
easat-5221	29	10	underpinned	underpin	VERB
easat-5221	29	11	by	by	ADP
easat-5221	29	12	computer	computer	NOUN
easat-5221	29	13	technology	technology	NOUN
easat-5221	29	14	and	and	CCONJ
easat-5221	29	15	internet	internet	NOUN
easat-5221	29	16	technology	technology	NOUN
easat-5221	29	17	,	,	PUNCT
easat-5221	29	18	are	be	AUX
easat-5221	29	19	capable	capable	ADJ
easat-5221	29	20	of	of	ADP
easat-5221	29	21	centrally	centrally	ADV
easat-5221	29	22	integrating	integrate	VERB
easat-5221	29	23	various	various	ADJ
easat-5221	29	24	functions	function	NOUN
easat-5221	29	25	of	of	ADP
easat-5221	29	26	business	business	NOUN
easat-5221	29	27	activities	activity	NOUN
easat-5221	29	28	,	,	PUNCT
easat-5221	29	29	remarkably	remarkably	ADV
easat-5221	29	30	enhancing	enhance	VERB
easat-5221	29	31	the	the	DET
easat-5221	29	32	efficiency	efficiency	NOUN
easat-5221	29	33	of	of	ADP
easat-5221	29	34	e	e	NOUN
easat-5221	29	35	-	-	NOUN
easat-5221	29	36	commerce	commerce	NOUN
easat-5221	29	37	activities	activity	NOUN
easat-5221	29	38	[	[	X
easat-5221	29	39	2	2	NUM
easat-5221	29	40	]	]	PUNCT
easat-5221	29	41	.	.	PUNCT
easat-5221	30	1	2.2	2.2	NUM
easat-5221	30	2	.	.	PUNCT
easat-5221	30	3	advantages	advantage	NOUN
easat-5221	30	4	of	of	ADP
easat-5221	30	5	e	e	NOUN
easat-5221	30	6	-	-	NOUN
easat-5221	30	7	commerce	commerce	NOUN
easat-5221	30	8	marketing	marketing	NOUN
easat-5221	30	9	management	management	NOUN
easat-5221	30	10	in	in	ADP
easat-5221	30	11	the	the	DET
easat-5221	30	12	context	context	NOUN
easat-5221	30	13	of	of	ADP
easat-5221	30	14	big	big	ADJ
easat-5221	30	15	data	datum	NOUN
easat-5221	30	16	the	the	DET
easat-5221	30	17	application	application	NOUN
easat-5221	30	18	of	of	ADP
easat-5221	30	19	big	big	ADJ
easat-5221	30	20	data	datum	NOUN
easat-5221	30	21	technology	technology	NOUN
easat-5221	30	22	has	have	AUX
easat-5221	30	23	brought	bring	VERB
easat-5221	30	24	numerous	numerous	ADJ
easat-5221	30	25	conveniences	convenience	NOUN
easat-5221	30	26	to	to	ADP
easat-5221	30	27	the	the	DET
easat-5221	30	28	marketing	marketing	NOUN
easat-5221	30	29	management	management	NOUN
easat-5221	30	30	of	of	ADP
easat-5221	30	31	e	e	NOUN
easat-5221	30	32	-	-	NOUN
easat-5221	30	33	commerce	commerce	NOUN
easat-5221	30	34	.	.	PUNCT
easat-5221	31	1	with	with	ADP
easat-5221	31	2	the	the	DET
easat-5221	31	3	support	support	NOUN
easat-5221	31	4	and	and	CCONJ
easat-5221	31	5	impetus	impetus	NOUN
easat-5221	31	6	of	of	ADP
easat-5221	31	7	big	big	ADJ
easat-5221	31	8	data	datum	NOUN
easat-5221	31	9	information	information	NOUN
easat-5221	31	10	technology	technology	NOUN
easat-5221	31	11	,	,	PUNCT
easat-5221	31	12	marketing	marketing	NOUN
easat-5221	31	13	management	management	NOUN
easat-5221	31	14	methods	method	NOUN
easat-5221	31	15	have	have	AUX
easat-5221	31	16	become	become	VERB
easat-5221	31	17	more	more	ADV
easat-5221	31	18	systematic	systematic	ADJ
easat-5221	31	19	and	and	CCONJ
easat-5221	31	20	comprehensive	comprehensive	ADJ
easat-5221	31	21	,	,	PUNCT
easat-5221	31	22	and	and	CCONJ
easat-5221	31	23	e	e	X
easat-5221	31	24	-	-	NOUN
easat-5221	31	25	commerce	commerce	NOUN
easat-5221	31	26	is	be	AUX
easat-5221	31	27	evolving	evolve	VERB
easat-5221	31	28	towards	towards	ADP
easat-5221	31	29	a	a	DET
easat-5221	31	30	more	more	ADV
easat-5221	31	31	balanced	balanced	ADJ
easat-5221	31	32	and	and	CCONJ
easat-5221	31	33	healthy	healthy	ADJ
easat-5221	31	34	development	development	NOUN
easat-5221	31	35	direction	direction	NOUN
easat-5221	31	36	.	.	PUNCT
easat-5221	32	1	driven	drive	VERB
easat-5221	32	2	by	by	ADP
easat-5221	32	3	data	datum	NOUN
easat-5221	32	4	information	information	NOUN
easat-5221	32	5	,	,	PUNCT
easat-5221	32	6	enterprises	enterprise	NOUN
easat-5221	32	7	can	can	AUX
easat-5221	32	8	continuously	continuously	ADV
easat-5221	32	9	explore	explore	VERB
easat-5221	32	10	the	the	DET
easat-5221	32	11	latent	latent	NOUN
easat-5221	32	12	value	value	NOUN
easat-5221	32	13	of	of	ADP
easat-5221	32	14	data	datum	NOUN
easat-5221	32	15	information	information	NOUN
easat-5221	32	16	while	while	SCONJ
easat-5221	32	17	conducting	conduct	VERB
easat-5221	32	18	e	e	NOUN
easat-5221	32	19	-	-	NOUN
easat-5221	32	20	commerce	commerce	NOUN
easat-5221	32	21	activities	activity	NOUN
easat-5221	32	22	,	,	PUNCT
easat-5221	32	23	thereby	thereby	ADV
easat-5221	32	24	enhancing	enhance	VERB
easat-5221	32	25	the	the	DET
easat-5221	32	26	utilization	utilization	NOUN
easat-5221	32	27	rate	rate	NOUN
easat-5221	32	28	and	and	CCONJ
easat-5221	32	29	value	value	NOUN
easat-5221	32	30	of	of	ADP
easat-5221	32	31	data	datum	NOUN
easat-5221	32	32	.	.	PUNCT
easat-5221	33	1	this	this	PRON
easat-5221	33	2	endows	endow	VERB
easat-5221	33	3	e	e	NOUN
easat-5221	33	4	-	-	ADJ
easat-5221	33	5	commerce	commerce	NOUN
easat-5221	33	6	marketing	marketing	NOUN
easat-5221	33	7	resources	resource	NOUN
easat-5221	33	8	with	with	ADP
easat-5221	33	9	greater	great	ADJ
easat-5221	33	10	flexibility	flexibility	NOUN
easat-5221	33	11	and	and	CCONJ
easat-5221	33	12	malleability	malleability	NOUN
easat-5221	33	13	.	.	PUNCT
easat-5221	34	1	through	through	ADP
easat-5221	34	2	the	the	DET
easat-5221	34	3	analysis	analysis	NOUN
easat-5221	34	4	of	of	ADP
easat-5221	34	5	data	datum	NOUN
easat-5221	34	6	information	information	NOUN
easat-5221	34	7	,	,	PUNCT
easat-5221	34	8	enterprises	enterprise	NOUN
easat-5221	34	9	can	can	AUX
easat-5221	34	10	pinpoint	pinpoint	VERB
easat-5221	34	11	the	the	DET
easat-5221	34	12	key	key	NOUN
easat-5221	34	13	focuses	focus	NOUN
easat-5221	34	14	of	of	ADP
easat-5221	34	15	e	e	NOUN
easat-5221	34	16	-	-	NOUN
easat-5221	34	17	commerce	commerce	NOUN
easat-5221	34	18	marketing	marketing	NOUN
easat-5221	34	19	,	,	PUNCT
easat-5221	34	20	making	make	VERB
easat-5221	34	21	market	market	NOUN
easat-5221	34	22	analysis	analysis	NOUN
easat-5221	34	23	and	and	CCONJ
easat-5221	34	24	prediction	prediction	NOUN
easat-5221	34	25	more	more	ADV
easat-5221	34	26	scientific	scientific	ADJ
easat-5221	34	27	and	and	CCONJ
easat-5221	34	28	accurate	accurate	ADJ
easat-5221	34	29	.	.	PUNCT
easat-5221	35	1	meanwhile	meanwhile	ADV
easat-5221	35	2	,	,	PUNCT
easat-5221	35	3	enterprises	enterprise	NOUN
easat-5221	35	4	are	be	AUX
easat-5221	35	5	able	able	ADJ
easat-5221	35	6	to	to	PART
easat-5221	35	7	monitor	monitor	VERB
easat-5221	35	8	the	the	DET
easat-5221	35	9	changes	change	NOUN
easat-5221	35	10	in	in	ADP
easat-5221	35	11	consumers	consumer	NOUN
easat-5221	35	12	'	'	PART
easat-5221	35	13	demands	demand	NOUN
easat-5221	35	14	and	and	CCONJ
easat-5221	35	15	consumption	consumption	NOUN
easat-5221	35	16	preferences	preference	NOUN
easat-5221	35	17	in	in	ADP
easat-5221	35	18	real	real	ADJ
easat-5221	35	19	time	time	NOUN
easat-5221	35	20	,	,	PUNCT
easat-5221	35	21	effectively	effectively	ADV
easat-5221	35	22	collect	collect	VERB
easat-5221	35	23	and	and	CCONJ
easat-5221	35	24	integrate	integrate	VERB
easat-5221	35	25	various	various	ADJ
easat-5221	35	26	types	type	NOUN
easat-5221	35	27	of	of	ADP
easat-5221	35	28	information	information	NOUN
easat-5221	35	29	,	,	PUNCT
easat-5221	35	30	transform	transform	VERB
easat-5221	35	31	the	the	DET
easat-5221	35	32	resource	resource	NOUN
easat-5221	35	33	elements	element	NOUN
easat-5221	35	34	in	in	ADP
easat-5221	35	35	the	the	DET
easat-5221	35	36	e	e	PROPN
easat-5221	35	37	-	-	NOUN
easat-5221	35	38	commerce	commerce	NOUN
easat-5221	35	39	marketing	marketing	NOUN
easat-5221	35	40	field	field	NOUN
easat-5221	35	41	into	into	ADP
easat-5221	35	42	crucial	crucial	ADJ
easat-5221	35	43	components	component	NOUN
easat-5221	35	44	for	for	ADP
easat-5221	35	45	the	the	DET
easat-5221	35	46	long	long	ADJ
easat-5221	35	47	-	-	PUNCT
easat-5221	35	48	term	term	NOUN
easat-5221	35	49	development	development	NOUN
easat-5221	35	50	of	of	ADP
easat-5221	35	51	the	the	DET
easat-5221	35	52	enterprise	enterprise	NOUN
easat-5221	35	53	,	,	PUNCT
easat-5221	35	54	achieve	achieve	VERB
easat-5221	35	55	the	the	DET
easat-5221	35	56	optimal	optimal	ADJ
easat-5221	35	57	allocation	allocation	NOUN
easat-5221	35	58	of	of	ADP
easat-5221	35	59	resources	resource	NOUN
easat-5221	35	60	,	,	PUNCT
easat-5221	35	61	and	and	CCONJ
easat-5221	35	62	gradually	gradually	ADV
easat-5221	35	63	elevate	elevate	VERB
easat-5221	35	64	the	the	DET
easat-5221	35	65	level	level	NOUN
easat-5221	35	66	of	of	ADP
easat-5221	35	67	e	e	NOUN
easat-5221	35	68	-	-	NOUN
easat-5221	35	69	commerce	commerce	NOUN
easat-5221	35	70	and	and	CCONJ
easat-5221	35	71	optimize	optimize	VERB
easat-5221	35	72	the	the	DET
easat-5221	35	73	enterprise	enterprise	NOUN
easat-5221	35	74	structure	structure	NOUN
easat-5221	35	75	.	.	PUNCT
easat-5221	36	1	the	the	DET
easat-5221	36	2	application	application	NOUN
easat-5221	36	3	of	of	ADP
easat-5221	36	4	big	big	ADJ
easat-5221	36	5	data	datum	NOUN
easat-5221	36	6	information	information	NOUN
easat-5221	36	7	in	in	ADP
easat-5221	36	8	the	the	DET
easat-5221	36	9	marketing	marketing	NOUN
easat-5221	36	10	management	management	NOUN
easat-5221	36	11	of	of	ADP
easat-5221	36	12	e	e	NOUN
easat-5221	36	13	-	-	NOUN
easat-5221	36	14	commerce	commerce	NOUN
easat-5221	36	15	contributes	contribute	VERB
easat-5221	36	16	to	to	ADP
easat-5221	36	17	the	the	DET
easat-5221	36	18	integration	integration	NOUN
easat-5221	36	19	of	of	ADP
easat-5221	36	20	multi	multi	ADJ
easat-5221	36	21	-	-	ADJ
easat-5221	36	22	channel	channel	ADJ
easat-5221	36	23	marketing	marketing	NOUN
easat-5221	36	24	approaches	approach	NOUN
easat-5221	36	25	,	,	PUNCT
easat-5221	36	26	helping	help	VERB
easat-5221	36	27	enterprises	enterprise	NOUN
easat-5221	36	28	to	to	PART
easat-5221	36	29	achieve	achieve	VERB
easat-5221	36	30	diversified	diversified	ADJ
easat-5221	36	31	marketing	marketing	NOUN
easat-5221	36	32	objectives	objective	NOUN
easat-5221	36	33	.	.	PUNCT
easat-5221	37	1	the	the	DET
easat-5221	37	2	coordinated	coordinated	ADJ
easat-5221	37	3	development	development	NOUN
easat-5221	37	4	of	of	ADP
easat-5221	37	5	online	online	ADJ
easat-5221	37	6	and	and	CCONJ
easat-5221	37	7	offline	offline	ADJ
easat-5221	37	8	sales	sale	NOUN
easat-5221	37	9	can	can	AUX
easat-5221	37	10	enhance	enhance	VERB
easat-5221	37	11	the	the	DET
easat-5221	37	12	marketing	marketing	NOUN
easat-5221	37	13	effectiveness	effectiveness	NOUN
easat-5221	37	14	of	of	ADP
easat-5221	37	15	e	e	NOUN
easat-5221	37	16	-	-	NOUN
easat-5221	37	17	commerce	commerce	NOUN
easat-5221	37	18	enterprises	enterprise	NOUN
easat-5221	37	19	.	.	PUNCT
easat-5221	38	1	for	for	ADP
easat-5221	38	2	instance	instance	NOUN
easat-5221	38	3	,	,	PUNCT
easat-5221	38	4	when	when	SCONJ
easat-5221	38	5	an	an	DET
easat-5221	38	6	e	e	NOUN
easat-5221	38	7	-	-	NOUN
easat-5221	38	8	commerce	commerce	NOUN
easat-5221	38	9	enterprise	enterprise	NOUN
easat-5221	38	10	conducts	conduct	VERB
easat-5221	38	11	marketing	marketing	NOUN
easat-5221	38	12	management	management	NOUN
easat-5221	38	13	,	,	PUNCT
easat-5221	38	14	it	it	PRON
easat-5221	38	15	can	can	AUX
easat-5221	38	16	comprehensively	comprehensively	ADV
easat-5221	38	17	apply	apply	VERB
easat-5221	38	18	big	big	ADJ
easat-5221	38	19	data	datum	NOUN
easat-5221	38	20	technology	technology	NOUN
easat-5221	38	21	to	to	PART
easat-5221	38	22	integrate	integrate	VERB
easat-5221	38	23	online	online	ADV
easat-5221	38	24	and	and	CCONJ
easat-5221	38	25	offline	offline	ADJ
easat-5221	38	26	marketing	marketing	NOUN
easat-5221	38	27	resources	resource	NOUN
easat-5221	38	28	,	,	PUNCT
easat-5221	38	29	realizing	realize	VERB
easat-5221	38	30	the	the	DET
easat-5221	38	31	intercommunication	intercommunication	NOUN
easat-5221	38	32	and	and	CCONJ
easat-5221	38	33	sharing	sharing	NOUN
easat-5221	38	34	of	of	ADP
easat-5221	38	35	product	product	NOUN
easat-5221	38	36	information	information	NOUN
easat-5221	38	37	,	,	PUNCT
easat-5221	38	38	consumers	consumer	NOUN
easat-5221	38	39	'	'	PART
easat-5221	38	40	demand	demand	NOUN
easat-5221	38	41	preferences	preference	NOUN
easat-5221	38	42	,	,	PUNCT
easat-5221	38	43	and	and	CCONJ
easat-5221	38	44	transaction	transaction	NOUN
easat-5221	38	45	information	information	NOUN
easat-5221	38	46	.	.	PUNCT
easat-5221	39	1	this	this	PRON
easat-5221	39	2	strengthens	strengthen	VERB
easat-5221	39	3	the	the	DET
easat-5221	39	4	communication	communication	NOUN
easat-5221	39	5	and	and	CCONJ
easat-5221	39	6	integration	integration	NOUN
easat-5221	39	7	among	among	ADP
easat-5221	39	8	different	different	ADJ
easat-5221	39	9	marketing	marketing	NOUN
easat-5221	39	10	approaches	approach	NOUN
easat-5221	39	11	and	and	CCONJ
easat-5221	39	12	promotes	promote	VERB
easat-5221	39	13	the	the	DET
easat-5221	39	14	diversified	diversify	VERB
easat-5221	39	15	development	development	NOUN
easat-5221	39	16	of	of	ADP
easat-5221	39	17	ecommerce	ecommerce	NOUN
easat-5221	39	18	marketing	marketing	NOUN
easat-5221	39	19	strategies	strategy	NOUN
easat-5221	39	20	.	.	PUNCT
easat-5221	40	1	as	as	ADP
easat-5221	40	2	a	a	DET
easat-5221	40	3	result	result	NOUN
easat-5221	40	4	,	,	PUNCT
easat-5221	40	5	it	it	PRON
easat-5221	40	6	provides	provide	VERB
easat-5221	40	7	enterprises	enterprise	NOUN
easat-5221	40	8	with	with	ADP
easat-5221	40	9	more	more	ADJ
easat-5221	40	10	options	option	NOUN
easat-5221	40	11	for	for	ADP
easat-5221	40	12	their	their	PRON
easat-5221	40	13	marketing	marketing	NOUN
easat-5221	40	14	activities	activity	NOUN
easat-5221	40	15	,	,	PUNCT
easat-5221	40	16	enhances	enhance	VERB
easat-5221	40	17	the	the	DET
easat-5221	40	18	effectiveness	effectiveness	NOUN
easat-5221	40	19	of	of	ADP
easat-5221	40	20	e	e	NOUN
easat-5221	40	21	-	-	NOUN
easat-5221	40	22	commerce	commerce	NOUN
easat-5221	40	23	marketing	marketing	NOUN
easat-5221	40	24	from	from	ADP
easat-5221	40	25	multiple	multiple	ADJ
easat-5221	40	26	dimensions	dimension	NOUN
easat-5221	40	27	,	,	PUNCT
easat-5221	40	28	injects	inject	VERB
easat-5221	40	29	new	new	ADJ
easat-5221	40	30	vitality	vitality	NOUN
easat-5221	40	31	into	into	ADP
easat-5221	40	32	the	the	DET
easat-5221	40	33	e	e	NOUN
easat-5221	40	34	-	-	NOUN
easat-5221	40	35	commerce	commerce	NOUN
easat-5221	40	36	marketing	marketing	NOUN
easat-5221	40	37	management	management	NOUN
easat-5221	40	38	of	of	ADP
easat-5221	40	39	related	relate	VERB
easat-5221	40	40	enterprises	enterprise	NOUN
easat-5221	40	41	,	,	PUNCT
easat-5221	40	42	and	and	CCONJ
easat-5221	40	43	drives	drive	VERB
easat-5221	40	44	the	the	DET
easat-5221	40	45	growth	growth	NOUN
easat-5221	40	46	of	of	ADP
easat-5221	40	47	the	the	DET
easat-5221	40	48	domestic	domestic	ADJ
easat-5221	40	49	economy	economy	NOUN
easat-5221	40	50	and	and	CCONJ
easat-5221	40	51	the	the	DET
easat-5221	40	52	steady	steady	ADJ
easat-5221	40	53	improvement	improvement	NOUN
easat-5221	40	54	of	of	ADP
easat-5221	40	55	social	social	ADJ
easat-5221	40	56	productivity	productivity	NOUN
easat-5221	40	57	.	.	PUNCT
easat-5221	41	1	2.3	2.3	NUM
easat-5221	41	2	.	.	PUNCT
easat-5221	41	3	problems	problem	NOUN
easat-5221	41	4	and	and	CCONJ
easat-5221	41	5	challenges	challenge	NOUN
easat-5221	41	6	of	of	ADP
easat-5221	41	7	e	e	NOUN
easat-5221	41	8	-	-	NOUN
easat-5221	41	9	commerce	commerce	NOUN
easat-5221	41	10	marketing	marketing	NOUN
easat-5221	41	11	management	management	NOUN
easat-5221	41	12	in	in	ADP
easat-5221	41	13	the	the	DET
easat-5221	41	14	context	context	NOUN
easat-5221	41	15	of	of	ADP
easat-5221	41	16	big	big	ADJ
easat-5221	41	17	data	datum	NOUN
easat-5221	41	18	the	the	DET
easat-5221	41	19	continuous	continuous	ADJ
easat-5221	41	20	emergence	emergence	NOUN
easat-5221	41	21	and	and	CCONJ
easat-5221	41	22	development	development	NOUN
easat-5221	41	23	of	of	ADP
easat-5221	41	24	big	big	ADJ
easat-5221	41	25	data	datum	NOUN
easat-5221	41	26	and	and	CCONJ
easat-5221	41	27	various	various	ADJ
easat-5221	41	28	forms	form	NOUN
easat-5221	41	29	of	of	ADP
easat-5221	41	30	information	information	NOUN
easat-5221	41	31	have	have	AUX
easat-5221	41	32	provided	provide	VERB
easat-5221	41	33	enterprises	enterprise	NOUN
easat-5221	41	34	with	with	ADP
easat-5221	41	35	a	a	DET
easat-5221	41	36	solid	solid	ADJ
easat-5221	41	37	guarantee	guarantee	NOUN
easat-5221	41	38	and	and	CCONJ
easat-5221	41	39	strong	strong	ADJ
easat-5221	41	40	support	support	NOUN
easat-5221	41	41	to	to	PART
easat-5221	41	42	carry	carry	VERB
easat-5221	41	43	out	out	ADP
easat-5221	41	44	e	e	NOUN
easat-5221	41	45	-	-	NOUN
easat-5221	41	46	commerce	commerce	NOUN
easat-5221	41	47	marketing	marketing	NOUN
easat-5221	41	48	activities	activity	NOUN
easat-5221	41	49	,	,	PUNCT
easat-5221	41	50	helping	help	VERB
easat-5221	41	51	them	they	PRON
easat-5221	41	52	to	to	PART
easat-5221	41	53	reduce	reduce	VERB
easat-5221	41	54	costs	cost	NOUN
easat-5221	41	55	and	and	CCONJ
easat-5221	41	56	improve	improve	VERB
easat-5221	41	57	their	their	PRON
easat-5221	41	58	marketing	marketing	NOUN
easat-5221	41	59	capabilities	capability	NOUN
easat-5221	41	60	.	.	PUNCT
easat-5221	42	1	however	however	ADV
easat-5221	42	2	,	,	PUNCT
easat-5221	42	3	some	some	DET
easat-5221	42	4	enterprises	enterprise	NOUN
easat-5221	42	5	lack	lack	VERB
easat-5221	42	6	an	an	DET
easat-5221	42	7	independent	independent	ADJ
easat-5221	42	8	and	and	CCONJ
easat-5221	42	9	complete	complete	ADJ
easat-5221	42	10	data	data	NOUN
easat-5221	42	11	operation	operation	NOUN
easat-5221	42	12	mechanism	mechanism	NOUN
easat-5221	42	13	,	,	PUNCT
easat-5221	42	14	and	and	CCONJ
easat-5221	42	15	are	be	AUX
easat-5221	42	16	unable	unable	ADJ
easat-5221	42	17	to	to	PART
easat-5221	42	18	rationally	rationally	ADV
easat-5221	42	19	allocate	allocate	VERB
easat-5221	42	20	and	and	CCONJ
easat-5221	42	21	utilize	utilize	VERB
easat-5221	42	22	various	various	ADJ
easat-5221	42	23	resources	resource	NOUN
easat-5221	42	24	such	such	ADJ
easat-5221	42	25	as	as	ADP
easat-5221	42	26	human	human	ADJ
easat-5221	42	27	and	and	CCONJ
easat-5221	42	28	material	material	NOUN
easat-5221	42	29	resources	resource	NOUN
easat-5221	42	30	through	through	ADP
easat-5221	42	31	data	data	NOUN
easat-5221	42	32	-	-	PUNCT
easat-5221	42	33	driven	drive	VERB
easat-5221	42	34	management	management	NOUN
easat-5221	42	35	methods	method	NOUN
easat-5221	42	36	.	.	PUNCT
easat-5221	43	1	in	in	ADP
easat-5221	43	2	addition	addition	NOUN
easat-5221	43	3	,	,	PUNCT
easat-5221	43	4	the	the	DET
easat-5221	43	5	traditional	traditional	ADJ
easat-5221	43	6	e	e	NOUN
easat-5221	43	7	-	-	ADJ
easat-5221	43	8	commerce	commerce	NOUN
easat-5221	43	9	marketing	marketing	NOUN
easat-5221	43	10	management	management	NOUN
easat-5221	43	11	methods	method	NOUN
easat-5221	43	12	of	of	ADP
easat-5221	43	13	enterprises	enterprise	NOUN
easat-5221	43	14	are	be	AUX
easat-5221	43	15	also	also	ADV
easat-5221	43	16	out	out	ADP
easat-5221	43	17	of	of	ADP
easat-5221	43	18	step	step	NOUN
easat-5221	43	19	with	with	ADP
easat-5221	43	20	the	the	DET
easat-5221	43	21	pace	pace	NOUN
easat-5221	43	22	of	of	ADP
easat-5221	43	23	development	development	NOUN
easat-5221	43	24	of	of	ADP
easat-5221	43	25	the	the	DET
easat-5221	43	26	times	time	NOUN
easat-5221	43	27	.	.	PUNCT
easat-5221	44	1	existing	exist	VERB
easat-5221	44	2	marketing	marketing	NOUN
easat-5221	44	3	tools	tool	NOUN
easat-5221	44	4	are	be	AUX
easat-5221	44	5	391	391	NUM
easat-5221	44	6	edelweiss	edelweiss	PROPN
easat-5221	44	7	applied	apply	VERB
easat-5221	44	8	science	science	NOUN
easat-5221	44	9	and	and	CCONJ
easat-5221	44	10	technology	technology	NOUN
easat-5221	44	11	issn	issn	PROPN
easat-5221	44	12	:	:	PUNCT
easat-5221	44	13	2576	2576	NUM
easat-5221	44	14	-	-	SYM
easat-5221	44	15	8484	8484	NUM
easat-5221	44	16	vol	vol	NOUN
easat-5221	44	17	.	.	PROPN
easat-5221	45	1	9	9	NUM
easat-5221	45	2	,	,	PUNCT
easat-5221	45	3	no	no	INTJ
easat-5221	45	4	.	.	NOUN
easat-5221	46	1	3	3	NUM
easat-5221	46	2	:	:	SYM
easat-5221	46	3	389	389	NUM
easat-5221	46	4	-	-	SYM
easat-5221	46	5	402	402	NUM
easat-5221	46	6	,	,	PUNCT
easat-5221	46	7	2025	2025	NUM
easat-5221	46	8	doi	doi	NOUN
easat-5221	46	9	:	:	PUNCT
easat-5221	46	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	46	11	©	©	PROPN
easat-5221	46	12	2025	2025	NUM
easat-5221	46	13	by	by	ADP
easat-5221	46	14	the	the	DET
easat-5221	46	15	authors	author	NOUN
easat-5221	46	16	;	;	PUNCT
easat-5221	46	17	licensee	licensee	PROPN
easat-5221	46	18	learning	learning	NOUN
easat-5221	46	19	gate	gate	NOUN
easat-5221	46	20	difficult	difficult	ADJ
easat-5221	46	21	to	to	PART
easat-5221	46	22	adapt	adapt	VERB
easat-5221	46	23	to	to	ADP
easat-5221	46	24	the	the	DET
easat-5221	46	25	rapidly	rapidly	ADV
easat-5221	46	26	changing	change	VERB
easat-5221	46	27	market	market	NOUN
easat-5221	46	28	environment	environment	NOUN
easat-5221	46	29	and	and	CCONJ
easat-5221	46	30	growing	grow	VERB
easat-5221	46	31	market	market	NOUN
easat-5221	46	32	demand	demand	NOUN
easat-5221	46	33	.	.	PUNCT
easat-5221	47	1	these	these	DET
easat-5221	47	2	problems	problem	NOUN
easat-5221	47	3	not	not	PART
easat-5221	47	4	only	only	ADV
easat-5221	47	5	increase	increase	VERB
easat-5221	47	6	the	the	DET
easat-5221	47	7	operating	operating	NOUN
easat-5221	47	8	costs	cost	NOUN
easat-5221	47	9	of	of	ADP
easat-5221	47	10	e	e	NOUN
easat-5221	47	11	-	-	NOUN
easat-5221	47	12	commerce	commerce	NOUN
easat-5221	47	13	enterprises	enterprise	NOUN
easat-5221	47	14	,	,	PUNCT
easat-5221	47	15	but	but	CCONJ
easat-5221	47	16	also	also	ADV
easat-5221	47	17	will	will	AUX
easat-5221	47	18	lead	lead	VERB
easat-5221	47	19	to	to	ADP
easat-5221	47	20	a	a	DET
easat-5221	47	21	significant	significant	ADJ
easat-5221	47	22	rise	rise	NOUN
easat-5221	47	23	in	in	ADP
easat-5221	47	24	corporate	corporate	ADJ
easat-5221	47	25	expenses	expense	NOUN
easat-5221	47	26	.	.	PUNCT
easat-5221	48	1	if	if	SCONJ
easat-5221	48	2	enterprises	enterprise	NOUN
easat-5221	48	3	want	want	VERB
easat-5221	48	4	to	to	PART
easat-5221	48	5	realize	realize	VERB
easat-5221	48	6	good	good	ADJ
easat-5221	48	7	development	development	NOUN
easat-5221	48	8	in	in	ADP
easat-5221	48	9	the	the	DET
easat-5221	48	10	field	field	NOUN
easat-5221	48	11	of	of	ADP
easat-5221	48	12	e	e	NOUN
easat-5221	48	13	-	-	NOUN
easat-5221	48	14	commerce	commerce	NOUN
easat-5221	48	15	marketing	marketing	NOUN
easat-5221	48	16	management	management	NOUN
easat-5221	48	17	,	,	PUNCT
easat-5221	48	18	they	they	PRON
easat-5221	48	19	must	must	AUX
easat-5221	48	20	ensure	ensure	VERB
easat-5221	48	21	the	the	DET
easat-5221	48	22	quality	quality	NOUN
easat-5221	48	23	of	of	ADP
easat-5221	48	24	talent	talent	NOUN
easat-5221	48	25	training	training	NOUN
easat-5221	48	26	.	.	PUNCT
easat-5221	49	1	however	however	ADV
easat-5221	49	2	,	,	PUNCT
easat-5221	49	3	some	some	DET
easat-5221	49	4	enterprises	enterprise	NOUN
easat-5221	49	5	are	be	AUX
easat-5221	49	6	facing	face	VERB
easat-5221	49	7	the	the	DET
easat-5221	49	8	problem	problem	NOUN
easat-5221	49	9	of	of	ADP
easat-5221	49	10	shortage	shortage	NOUN
easat-5221	49	11	of	of	ADP
easat-5221	49	12	excellent	excellent	ADJ
easat-5221	49	13	marketing	marketing	NOUN
easat-5221	49	14	talents	talent	NOUN
easat-5221	49	15	.	.	PUNCT
easat-5221	50	1	this	this	DET
easat-5221	50	2	situation	situation	NOUN
easat-5221	50	3	leads	lead	VERB
easat-5221	50	4	to	to	ADP
easat-5221	50	5	the	the	DET
easat-5221	50	6	serious	serious	ADJ
easat-5221	50	7	lagging	lagging	NOUN
easat-5221	50	8	behind	behind	ADP
easat-5221	50	9	of	of	ADP
easat-5221	50	10	ecommerce	ecommerce	NOUN
easat-5221	50	11	marketing	marketing	NOUN
easat-5221	50	12	management	management	NOUN
easat-5221	50	13	methods	method	NOUN
easat-5221	50	14	and	and	CCONJ
easat-5221	50	15	concepts	concept	NOUN
easat-5221	50	16	of	of	ADP
easat-5221	50	17	enterprises	enterprise	NOUN
easat-5221	50	18	,	,	PUNCT
easat-5221	50	19	and	and	CCONJ
easat-5221	50	20	some	some	PRON
easat-5221	50	21	of	of	ADP
easat-5221	50	22	them	they	PRON
easat-5221	50	23	are	be	AUX
easat-5221	50	24	even	even	ADV
easat-5221	50	25	detached	detach	VERB
easat-5221	50	26	from	from	ADP
easat-5221	50	27	the	the	DET
easat-5221	50	28	development	development	NOUN
easat-5221	50	29	of	of	ADP
easat-5221	50	30	the	the	DET
easat-5221	50	31	times	time	NOUN
easat-5221	50	32	.	.	PUNCT
easat-5221	51	1	at	at	ADP
easat-5221	51	2	the	the	DET
easat-5221	51	3	same	same	ADJ
easat-5221	51	4	time	time	NOUN
easat-5221	51	5	,	,	PUNCT
easat-5221	51	6	due	due	ADP
easat-5221	51	7	to	to	ADP
easat-5221	51	8	the	the	DET
easat-5221	51	9	lack	lack	NOUN
easat-5221	51	10	of	of	ADP
easat-5221	51	11	strong	strong	ADJ
easat-5221	51	12	support	support	NOUN
easat-5221	51	13	for	for	ADP
easat-5221	51	14	data	datum	NOUN
easat-5221	51	15	and	and	CCONJ
easat-5221	51	16	information	information	NOUN
easat-5221	51	17	,	,	PUNCT
easat-5221	51	18	the	the	DET
easat-5221	51	19	enterprise	enterprise	NOUN
easat-5221	51	20	's	's	PART
easat-5221	51	21	understanding	understanding	NOUN
easat-5221	51	22	of	of	ADP
easat-5221	51	23	the	the	DET
easat-5221	51	24	market	market	NOUN
easat-5221	51	25	and	and	CCONJ
easat-5221	51	26	forecasting	forecasting	NOUN
easat-5221	51	27	deficiencies	deficiency	NOUN
easat-5221	51	28	,	,	PUNCT
easat-5221	51	29	it	it	PRON
easat-5221	51	30	is	be	AUX
easat-5221	51	31	difficult	difficult	ADJ
easat-5221	51	32	to	to	PART
easat-5221	51	33	develop	develop	VERB
easat-5221	51	34	accurate	accurate	ADJ
easat-5221	51	35	and	and	CCONJ
easat-5221	51	36	reasonable	reasonable	ADJ
easat-5221	51	37	marketing	marketing	NOUN
easat-5221	51	38	programs	program	NOUN
easat-5221	51	39	.	.	PUNCT
easat-5221	52	1	with	with	ADP
easat-5221	52	2	the	the	DET
easat-5221	52	3	continuous	continuous	ADJ
easat-5221	52	4	progress	progress	NOUN
easat-5221	52	5	of	of	ADP
easat-5221	52	6	society	society	NOUN
easat-5221	52	7	and	and	CCONJ
easat-5221	52	8	the	the	DET
easat-5221	52	9	steady	steady	ADJ
easat-5221	52	10	development	development	NOUN
easat-5221	52	11	of	of	ADP
easat-5221	52	12	the	the	DET
easat-5221	52	13	economy	economy	NOUN
easat-5221	52	14	,	,	PUNCT
easat-5221	52	15	the	the	DET
easat-5221	52	16	economic	economic	ADJ
easat-5221	52	17	structure	structure	NOUN
easat-5221	52	18	has	have	AUX
easat-5221	52	19	undergone	undergo	VERB
easat-5221	52	20	profound	profound	ADJ
easat-5221	52	21	and	and	CCONJ
easat-5221	52	22	significant	significant	ADJ
easat-5221	52	23	changes	change	NOUN
easat-5221	52	24	,	,	PUNCT
easat-5221	52	25	which	which	PRON
easat-5221	52	26	have	have	VERB
easat-5221	52	27	a	a	DET
easat-5221	52	28	direct	direct	ADJ
easat-5221	52	29	and	and	CCONJ
easat-5221	52	30	far	far	ADV
easat-5221	52	31	-	-	PUNCT
easat-5221	52	32	reaching	reach	VERB
easat-5221	52	33	impact	impact	NOUN
easat-5221	52	34	on	on	ADP
easat-5221	52	35	the	the	DET
easat-5221	52	36	marketing	marketing	NOUN
easat-5221	52	37	means	mean	NOUN
easat-5221	52	38	and	and	CCONJ
easat-5221	52	39	marketing	marketing	NOUN
easat-5221	52	40	strategies	strategy	NOUN
easat-5221	52	41	of	of	ADP
easat-5221	52	42	e	e	NOUN
easat-5221	52	43	-	-	NOUN
easat-5221	52	44	commerce	commerce	NOUN
easat-5221	52	45	.	.	PUNCT
easat-5221	53	1	at	at	ADP
easat-5221	53	2	the	the	DET
easat-5221	53	3	same	same	ADJ
easat-5221	53	4	time	time	NOUN
easat-5221	53	5	,	,	PUNCT
easat-5221	53	6	the	the	DET
easat-5221	53	7	development	development	NOUN
easat-5221	53	8	of	of	ADP
easat-5221	53	9	e	e	PROPN
easat-5221	53	10	-	-	NOUN
easat-5221	53	11	commerce	commerce	NOUN
easat-5221	53	12	enterprises	enterprise	NOUN
easat-5221	53	13	is	be	AUX
easat-5221	53	14	subject	subject	ADJ
easat-5221	53	15	to	to	ADP
easat-5221	53	16	the	the	DET
easat-5221	53	17	comprehensive	comprehensive	ADJ
easat-5221	53	18	constraints	constraint	NOUN
easat-5221	53	19	of	of	ADP
easat-5221	53	20	various	various	ADJ
easat-5221	53	21	factors	factor	NOUN
easat-5221	53	22	.	.	PUNCT
easat-5221	54	1	for	for	ADP
easat-5221	54	2	example	example	NOUN
easat-5221	54	3	,	,	PUNCT
easat-5221	54	4	the	the	DET
easat-5221	54	5	single	single	ADJ
easat-5221	54	6	marketing	marketing	NOUN
easat-5221	54	7	strategy	strategy	NOUN
easat-5221	54	8	and	and	CCONJ
easat-5221	54	9	the	the	DET
easat-5221	54	10	imbalance	imbalance	NOUN
easat-5221	54	11	between	between	ADP
easat-5221	54	12	input	input	NOUN
easat-5221	54	13	and	and	CCONJ
easat-5221	54	14	return	return	NOUN
easat-5221	54	15	have	have	AUX
easat-5221	54	16	hindered	hinder	VERB
easat-5221	54	17	the	the	DET
easat-5221	54	18	long	long	ADJ
easat-5221	54	19	-	-	PUNCT
easat-5221	54	20	term	term	NOUN
easat-5221	54	21	development	development	NOUN
easat-5221	54	22	of	of	ADP
easat-5221	54	23	the	the	DET
easat-5221	54	24	enterprise	enterprise	NOUN
easat-5221	54	25	to	to	ADP
easat-5221	54	26	a	a	DET
easat-5221	54	27	certain	certain	ADJ
easat-5221	54	28	extent	extent	NOUN
easat-5221	54	29	.	.	PUNCT
easat-5221	55	1	if	if	SCONJ
easat-5221	55	2	business	business	NOUN
easat-5221	55	3	managers	manager	NOUN
easat-5221	55	4	lack	lack	VERB
easat-5221	55	5	a	a	DET
easat-5221	55	6	sense	sense	NOUN
easat-5221	55	7	of	of	ADP
easat-5221	55	8	cooperation	cooperation	NOUN
easat-5221	55	9	,	,	PUNCT
easat-5221	55	10	or	or	CCONJ
easat-5221	55	11	insufficient	insufficient	ADJ
easat-5221	55	12	communication	communication	NOUN
easat-5221	55	13	with	with	ADP
easat-5221	55	14	peers	peer	NOUN
easat-5221	55	15	in	in	ADP
easat-5221	55	16	the	the	DET
easat-5221	55	17	same	same	ADJ
easat-5221	55	18	industry	industry	NOUN
easat-5221	55	19	,	,	PUNCT
easat-5221	55	20	there	there	PRON
easat-5221	55	21	will	will	AUX
easat-5221	55	22	be	be	AUX
easat-5221	55	23	large	large	ADJ
easat-5221	55	24	differences	difference	NOUN
easat-5221	55	25	between	between	ADP
easat-5221	55	26	enterprises	enterprise	NOUN
easat-5221	55	27	in	in	ADP
easat-5221	55	28	the	the	DET
easat-5221	55	29	development	development	NOUN
easat-5221	55	30	process	process	NOUN
easat-5221	55	31	,	,	PUNCT
easat-5221	55	32	especially	especially	ADV
easat-5221	55	33	in	in	ADP
easat-5221	55	34	the	the	DET
easat-5221	55	35	marketing	marketing	NOUN
easat-5221	55	36	strategy	strategy	NOUN
easat-5221	55	37	and	and	CCONJ
easat-5221	55	38	business	business	NOUN
easat-5221	55	39	philosophy	philosophy	NOUN
easat-5221	55	40	,	,	PUNCT
easat-5221	55	41	which	which	PRON
easat-5221	55	42	in	in	ADP
easat-5221	55	43	serious	serious	ADJ
easat-5221	55	44	cases	case	NOUN
easat-5221	55	45	will	will	AUX
easat-5221	55	46	trigger	trigger	VERB
easat-5221	55	47	vicious	vicious	ADJ
easat-5221	55	48	competition	competition	NOUN
easat-5221	55	49	between	between	ADP
easat-5221	55	50	enterprises	enterprise	NOUN
easat-5221	55	51	.	.	PUNCT
easat-5221	56	1	in	in	ADP
easat-5221	56	2	addition	addition	NOUN
easat-5221	56	3	,	,	PUNCT
easat-5221	56	4	both	both	CCONJ
easat-5221	56	5	the	the	DET
easat-5221	56	6	development	development	NOUN
easat-5221	56	7	of	of	ADP
easat-5221	56	8	big	big	ADJ
easat-5221	56	9	data	datum	NOUN
easat-5221	56	10	technology	technology	NOUN
easat-5221	56	11	and	and	CCONJ
easat-5221	56	12	e	e	NOUN
easat-5221	56	13	-	-	NOUN
easat-5221	56	14	commerce	commerce	NOUN
easat-5221	56	15	are	be	AUX
easat-5221	56	16	largely	largely	ADV
easat-5221	56	17	dependent	dependent	ADJ
easat-5221	56	18	on	on	ADP
easat-5221	56	19	the	the	DET
easat-5221	56	20	support	support	NOUN
easat-5221	56	21	of	of	ADP
easat-5221	56	22	talent	talent	NOUN
easat-5221	56	23	.	.	PUNCT
easat-5221	57	1	at	at	ADP
easat-5221	57	2	present	present	ADJ
easat-5221	57	3	,	,	PUNCT
easat-5221	57	4	the	the	DET
easat-5221	57	5	overall	overall	ADJ
easat-5221	57	6	comprehensive	comprehensive	ADJ
easat-5221	57	7	quality	quality	NOUN
easat-5221	57	8	of	of	ADP
easat-5221	57	9	most	most	ADJ
easat-5221	57	10	business	business	NOUN
easat-5221	57	11	managers	manager	NOUN
easat-5221	57	12	has	have	VERB
easat-5221	57	13	yet	yet	ADV
easat-5221	57	14	to	to	PART
easat-5221	57	15	be	be	AUX
easat-5221	57	16	improved	improve	VERB
easat-5221	57	17	.	.	PUNCT
easat-5221	58	1	2.4	2.4	NUM
easat-5221	58	2	.	.	PUNCT
easat-5221	58	3	applications	application	NOUN
easat-5221	58	4	of	of	ADP
easat-5221	58	5	big	big	ADJ
easat-5221	58	6	data	datum	NOUN
easat-5221	58	7	analysis	analysis	NOUN
easat-5221	58	8	in	in	ADP
easat-5221	58	9	e	e	NOUN
easat-5221	58	10	-	-	NOUN
easat-5221	58	11	commerce	commerce	NOUN
easat-5221	58	12	marketing	marketing	NOUN
easat-5221	58	13	2.4.1	2.4.1	NUM
easat-5221	58	14	.	.	PUNCT
easat-5221	58	15	online	online	ADJ
easat-5221	58	16	-	-	PUNCT
easat-5221	58	17	offline	offline	ADJ
easat-5221	58	18	integration	integration	NOUN
easat-5221	58	19	model	model	NOUN
easat-5221	58	20	the	the	DET
easat-5221	58	21	online	online	ADJ
easat-5221	58	22	-	-	PUNCT
easat-5221	58	23	offline	offline	ADJ
easat-5221	58	24	integration	integration	NOUN
easat-5221	58	25	model	model	NOUN
easat-5221	58	26	is	be	AUX
easat-5221	58	27	of	of	ADP
easat-5221	58	28	vital	vital	ADJ
easat-5221	58	29	significance	significance	NOUN
easat-5221	58	30	in	in	ADP
easat-5221	58	31	the	the	DET
easat-5221	58	32	field	field	NOUN
easat-5221	58	33	of	of	ADP
easat-5221	58	34	e	e	NOUN
easat-5221	58	35	-	-	NOUN
easat-5221	58	36	commerce	commerce	NOUN
easat-5221	58	37	.	.	PUNCT
easat-5221	59	1	using	use	VERB
easat-5221	59	2	the	the	DET
easat-5221	59	3	powerful	powerful	ADJ
easat-5221	59	4	data	data	NOUN
easat-5221	59	5	collection	collection	NOUN
easat-5221	59	6	and	and	CCONJ
easat-5221	59	7	analysis	analysis	NOUN
easat-5221	59	8	capabilities	capability	NOUN
easat-5221	59	9	of	of	ADP
easat-5221	59	10	the	the	DET
easat-5221	59	11	online	online	ADJ
easat-5221	59	12	e	e	NOUN
easat-5221	59	13	-	-	NOUN
easat-5221	59	14	commerce	commerce	NOUN
easat-5221	59	15	platform	platform	NOUN
easat-5221	59	16	,	,	PUNCT
easat-5221	59	17	it	it	PRON
easat-5221	59	18	supports	support	VERB
easat-5221	59	19	big	big	ADJ
easat-5221	59	20	data	datum	NOUN
easat-5221	59	21	precision	precision	NOUN
easat-5221	59	22	marketing	marketing	NOUN
easat-5221	59	23	and	and	CCONJ
easat-5221	59	24	personalized	personalized	ADJ
easat-5221	59	25	marketing	marketing	NOUN
easat-5221	59	26	.	.	PUNCT
easat-5221	60	1	the	the	DET
easat-5221	60	2	construction	construction	NOUN
easat-5221	60	3	of	of	ADP
easat-5221	60	4	personalized	personalized	ADJ
easat-5221	60	5	marketing	marketing	NOUN
easat-5221	60	6	system	system	NOUN
easat-5221	60	7	effectively	effectively	ADV
easat-5221	60	8	promotes	promote	VERB
easat-5221	60	9	efficient	efficient	ADJ
easat-5221	60	10	interaction	interaction	NOUN
easat-5221	60	11	and	and	CCONJ
easat-5221	60	12	sharing	sharing	NOUN
easat-5221	60	13	within	within	ADP
easat-5221	60	14	the	the	DET
easat-5221	60	15	enterprise	enterprise	NOUN
easat-5221	60	16	.	.	PUNCT
easat-5221	61	1	this	this	PRON
easat-5221	61	2	not	not	PART
easat-5221	61	3	only	only	ADV
easat-5221	61	4	breaks	break	VERB
easat-5221	61	5	down	down	ADP
easat-5221	61	6	information	information	NOUN
easat-5221	61	7	barriers	barrier	NOUN
easat-5221	61	8	,	,	PUNCT
easat-5221	61	9	but	but	CCONJ
easat-5221	61	10	also	also	ADV
easat-5221	61	11	further	far	ADV
easat-5221	61	12	realizes	realize	VERB
easat-5221	61	13	cross	cross	ADJ
easat-5221	61	14	-	-	ADJ
easat-5221	61	15	industry	industry	ADJ
easat-5221	61	16	data	datum	NOUN
easat-5221	61	17	analysis	analysis	NOUN
easat-5221	61	18	and	and	CCONJ
easat-5221	61	19	collation	collation	NOUN
easat-5221	61	20	,	,	PUNCT
easat-5221	61	21	allowing	allow	VERB
easat-5221	61	22	enterprises	enterprise	NOUN
easat-5221	61	23	to	to	PART
easat-5221	61	24	gain	gain	VERB
easat-5221	61	25	insight	insight	NOUN
easat-5221	61	26	into	into	ADP
easat-5221	61	27	market	market	NOUN
easat-5221	61	28	trends	trend	NOUN
easat-5221	61	29	and	and	CCONJ
easat-5221	61	30	consumer	consumer	NOUN
easat-5221	61	31	demand	demand	NOUN
easat-5221	61	32	from	from	ADP
easat-5221	61	33	a	a	DET
easat-5221	61	34	broader	broad	ADJ
easat-5221	61	35	perspective	perspective	NOUN
easat-5221	61	36	.	.	PUNCT
easat-5221	62	1	from	from	ADP
easat-5221	62	2	the	the	DET
easat-5221	62	3	perspective	perspective	NOUN
easat-5221	62	4	of	of	ADP
easat-5221	62	5	advertising	advertising	NOUN
easat-5221	62	6	,	,	PUNCT
easat-5221	62	7	the	the	DET
easat-5221	62	8	integration	integration	NOUN
easat-5221	62	9	of	of	ADP
easat-5221	62	10	online	online	ADV
easat-5221	62	11	and	and	CCONJ
easat-5221	62	12	offline	offline	ADJ
easat-5221	62	13	based	base	VERB
easat-5221	62	14	on	on	ADP
easat-5221	62	15	the	the	DET
easat-5221	62	16	data	datum	NOUN
easat-5221	62	17	collected	collect	VERB
easat-5221	62	18	and	and	CCONJ
easat-5221	62	19	analyzed	analyze	VERB
easat-5221	62	20	by	by	ADP
easat-5221	62	21	the	the	DET
easat-5221	62	22	online	online	ADJ
easat-5221	62	23	platform	platform	NOUN
easat-5221	62	24	,	,	PUNCT
easat-5221	62	25	enterprises	enterprise	NOUN
easat-5221	62	26	can	can	AUX
easat-5221	62	27	more	more	ADV
easat-5221	62	28	accurately	accurately	ADV
easat-5221	62	29	target	target	VERB
easat-5221	62	30	audiences	audience	NOUN
easat-5221	62	31	.	.	PUNCT
easat-5221	63	1	this	this	PRON
easat-5221	63	2	minimizes	minimize	VERB
easat-5221	63	3	the	the	DET
easat-5221	63	4	cost	cost	NOUN
easat-5221	63	5	of	of	ADP
easat-5221	63	6	advertising	advertising	NOUN
easat-5221	63	7	investment	investment	NOUN
easat-5221	63	8	and	and	CCONJ
easat-5221	63	9	improves	improve	VERB
easat-5221	63	10	the	the	DET
easat-5221	63	11	effect	effect	NOUN
easat-5221	63	12	of	of	ADP
easat-5221	63	13	advertising	advertising	NOUN
easat-5221	63	14	,	,	PUNCT
easat-5221	63	15	thus	thus	ADV
easat-5221	63	16	helping	help	VERB
easat-5221	63	17	enterprises	enterprise	NOUN
easat-5221	63	18	maximize	maximize	VERB
easat-5221	63	19	profits	profit	NOUN
easat-5221	63	20	.	.	PUNCT
easat-5221	64	1	2.4.2	2.4.2	X
easat-5221	64	2	.	.	PUNCT
easat-5221	65	1	integration	integration	NOUN
easat-5221	65	2	of	of	ADP
easat-5221	65	3	multi	multi	ADJ
easat-5221	65	4	-	-	ADJ
easat-5221	65	5	channel	channel	ADJ
easat-5221	65	6	marketing	marketing	NOUN
easat-5221	65	7	approaches	approach	NOUN
easat-5221	65	8	in	in	ADP
easat-5221	65	9	the	the	DET
easat-5221	65	10	process	process	NOUN
easat-5221	65	11	of	of	ADP
easat-5221	65	12	e	e	NOUN
easat-5221	65	13	-	-	NOUN
easat-5221	65	14	commerce	commerce	NOUN
easat-5221	65	15	marketing	marketing	NOUN
easat-5221	65	16	management	management	NOUN
easat-5221	65	17	,	,	PUNCT
easat-5221	65	18	big	big	ADJ
easat-5221	65	19	data	datum	NOUN
easat-5221	65	20	information	information	NOUN
easat-5221	65	21	technology	technology	NOUN
easat-5221	65	22	can	can	AUX
easat-5221	65	23	strengthen	strengthen	VERB
easat-5221	65	24	the	the	DET
easat-5221	65	25	integration	integration	NOUN
easat-5221	65	26	of	of	ADP
easat-5221	65	27	multi	multi	ADJ
easat-5221	65	28	-	-	ADJ
easat-5221	65	29	channel	channel	ADJ
easat-5221	65	30	marketing	marketing	NOUN
easat-5221	65	31	methods	method	NOUN
easat-5221	65	32	,	,	PUNCT
easat-5221	65	33	help	help	VERB
easat-5221	65	34	enterprises	enterprise	NOUN
easat-5221	65	35	realize	realize	VERB
easat-5221	65	36	diversified	diversified	ADJ
easat-5221	65	37	marketing	marketing	NOUN
easat-5221	65	38	objectives	objective	NOUN
easat-5221	65	39	,	,	PUNCT
easat-5221	65	40	and	and	CCONJ
easat-5221	65	41	enhance	enhance	VERB
easat-5221	65	42	the	the	DET
easat-5221	65	43	marketing	marketing	NOUN
easat-5221	65	44	effect	effect	NOUN
easat-5221	65	45	of	of	ADP
easat-5221	65	46	e	e	NOUN
easat-5221	65	47	-	-	NOUN
easat-5221	65	48	commerce	commerce	NOUN
easat-5221	65	49	enterprises	enterprise	NOUN
easat-5221	65	50	.	.	PUNCT
easat-5221	66	1	for	for	ADP
easat-5221	66	2	example	example	NOUN
easat-5221	66	3	,	,	PUNCT
easat-5221	66	4	when	when	SCONJ
easat-5221	66	5	e	e	X
easat-5221	66	6	-	-	NOUN
easat-5221	66	7	commerce	commerce	NOUN
easat-5221	66	8	enterprises	enterprise	NOUN
easat-5221	66	9	carry	carry	VERB
easat-5221	66	10	out	out	ADP
easat-5221	66	11	marketing	marketing	NOUN
easat-5221	66	12	management	management	NOUN
easat-5221	66	13	activities	activity	NOUN
easat-5221	66	14	,	,	PUNCT
easat-5221	66	15	they	they	PRON
easat-5221	66	16	need	need	VERB
easat-5221	66	17	to	to	PART
easat-5221	66	18	comprehensively	comprehensively	ADV
easat-5221	66	19	apply	apply	VERB
easat-5221	66	20	big	big	ADJ
easat-5221	66	21	data	datum	NOUN
easat-5221	66	22	technology	technology	NOUN
easat-5221	66	23	and	and	CCONJ
easat-5221	66	24	tools	tool	NOUN
easat-5221	66	25	to	to	PART
easat-5221	66	26	realize	realize	VERB
easat-5221	66	27	the	the	DET
easat-5221	66	28	interoperability	interoperability	NOUN
easat-5221	66	29	and	and	CCONJ
easat-5221	66	30	sharing	sharing	NOUN
easat-5221	66	31	of	of	ADP
easat-5221	66	32	product	product	NOUN
easat-5221	66	33	information	information	NOUN
easat-5221	66	34	,	,	PUNCT
easat-5221	66	35	consumer	consumer	NOUN
easat-5221	66	36	demand	demand	NOUN
easat-5221	66	37	preferences	preference	NOUN
easat-5221	66	38	and	and	CCONJ
easat-5221	66	39	transaction	transaction	NOUN
easat-5221	66	40	information	information	NOUN
easat-5221	66	41	.	.	PUNCT
easat-5221	67	1	this	this	PRON
easat-5221	67	2	can	can	AUX
easat-5221	67	3	not	not	PART
easat-5221	67	4	only	only	ADV
easat-5221	67	5	strengthen	strengthen	VERB
easat-5221	67	6	the	the	DET
easat-5221	67	7	communication	communication	NOUN
easat-5221	67	8	and	and	CCONJ
easat-5221	67	9	integration	integration	NOUN
easat-5221	67	10	of	of	ADP
easat-5221	67	11	marketing	marketing	NOUN
easat-5221	67	12	methods	method	NOUN
easat-5221	67	13	and	and	CCONJ
easat-5221	67	14	provide	provide	VERB
easat-5221	67	15	different	different	ADJ
easat-5221	67	16	options	option	NOUN
easat-5221	67	17	for	for	ADP
easat-5221	67	18	the	the	DET
easat-5221	67	19	marketing	marketing	NOUN
easat-5221	67	20	activities	activity	NOUN
easat-5221	67	21	of	of	ADP
easat-5221	67	22	enterprises	enterprise	NOUN
easat-5221	67	23	,	,	PUNCT
easat-5221	67	24	but	but	CCONJ
easat-5221	67	25	also	also	ADV
easat-5221	67	26	improve	improve	VERB
easat-5221	67	27	the	the	DET
easat-5221	67	28	effect	effect	NOUN
easat-5221	67	29	of	of	ADP
easat-5221	67	30	e	e	NOUN
easat-5221	67	31	-	-	NOUN
easat-5221	67	32	commerce	commerce	NOUN
easat-5221	67	33	marketing	marketing	NOUN
easat-5221	67	34	from	from	ADP
easat-5221	67	35	different	different	ADJ
easat-5221	67	36	perspectives	perspective	NOUN
easat-5221	67	37	,	,	PUNCT
easat-5221	67	38	inject	inject	VERB
easat-5221	67	39	more	more	ADJ
easat-5221	67	40	vitality	vitality	NOUN
easat-5221	67	41	into	into	ADP
easat-5221	67	42	e	e	NOUN
easat-5221	67	43	-	-	NOUN
easat-5221	67	44	commerce	commerce	NOUN
easat-5221	67	45	marketing	marketing	NOUN
easat-5221	67	46	management	management	NOUN
easat-5221	67	47	,	,	PUNCT
easat-5221	67	48	and	and	CCONJ
easat-5221	67	49	promote	promote	VERB
easat-5221	67	50	the	the	DET
easat-5221	67	51	stable	stable	ADJ
easat-5221	67	52	growth	growth	NOUN
easat-5221	67	53	of	of	ADP
easat-5221	67	54	the	the	DET
easat-5221	67	55	domestic	domestic	ADJ
easat-5221	67	56	economy	economy	NOUN
easat-5221	67	57	and	and	CCONJ
easat-5221	67	58	the	the	DET
easat-5221	67	59	improvement	improvement	NOUN
easat-5221	67	60	of	of	ADP
easat-5221	67	61	social	social	ADJ
easat-5221	67	62	productivity	productivity	NOUN
easat-5221	67	63	.	.	PUNCT
easat-5221	68	1	392	392	NUM
easat-5221	68	2	edelweiss	edelweiss	PROPN
easat-5221	68	3	applied	apply	VERB
easat-5221	68	4	science	science	NOUN
easat-5221	68	5	and	and	CCONJ
easat-5221	68	6	technology	technology	NOUN
easat-5221	68	7	issn	issn	PROPN
easat-5221	68	8	:	:	PUNCT
easat-5221	68	9	2576	2576	NUM
easat-5221	68	10	-	-	SYM
easat-5221	68	11	8484	8484	NUM
easat-5221	68	12	vol	vol	NOUN
easat-5221	68	13	.	.	PROPN
easat-5221	69	1	9	9	NUM
easat-5221	69	2	,	,	PUNCT
easat-5221	69	3	no	no	INTJ
easat-5221	69	4	.	.	NOUN
easat-5221	70	1	3	3	NUM
easat-5221	70	2	:	:	SYM
easat-5221	70	3	389	389	NUM
easat-5221	70	4	-	-	SYM
easat-5221	70	5	402	402	NUM
easat-5221	70	6	,	,	PUNCT
easat-5221	70	7	2025	2025	NUM
easat-5221	70	8	doi	doi	NOUN
easat-5221	70	9	:	:	PUNCT
easat-5221	70	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	70	11	©	©	PROPN
easat-5221	70	12	2025	2025	NUM
easat-5221	70	13	by	by	ADP
easat-5221	70	14	the	the	DET
easat-5221	70	15	authors	author	NOUN
easat-5221	70	16	;	;	PUNCT
easat-5221	71	1	licensee	licensee	PROPN
easat-5221	71	2	learning	learn	VERB
easat-5221	71	3	gate	gate	PROPN
easat-5221	71	4	2.4.3	2.4.3	PROPN
easat-5221	71	5	.	.	PUNCT
easat-5221	72	1	precision	precision	NOUN
easat-5221	72	2	marketing	marketing	NOUN
easat-5221	72	3	in	in	ADP
easat-5221	72	4	the	the	DET
easat-5221	72	5	current	current	ADJ
easat-5221	72	6	e	e	ADJ
easat-5221	72	7	-	-	NOUN
easat-5221	72	8	commerce	commerce	NOUN
easat-5221	72	9	field	field	NOUN
easat-5221	72	10	,	,	PUNCT
easat-5221	72	11	personalized	personalized	ADJ
easat-5221	72	12	recommendation	recommendation	NOUN
easat-5221	72	13	system	system	NOUN
easat-5221	72	14	has	have	AUX
easat-5221	72	15	become	become	VERB
easat-5221	72	16	a	a	DET
easat-5221	72	17	widely	widely	ADV
easat-5221	72	18	used	use	VERB
easat-5221	72	19	marketing	marketing	NOUN
easat-5221	72	20	tool	tool	NOUN
easat-5221	72	21	for	for	ADP
easat-5221	72	22	e	e	NOUN
easat-5221	72	23	-	-	NOUN
easat-5221	72	24	commerce	commerce	NOUN
easat-5221	72	25	enterprises	enterprise	NOUN
easat-5221	72	26	.	.	PUNCT
easat-5221	73	1	in	in	ADP
easat-5221	73	2	the	the	DET
easat-5221	73	3	past	past	NOUN
easat-5221	73	4	,	,	PUNCT
easat-5221	73	5	traditional	traditional	ADJ
easat-5221	73	6	e	e	NOUN
easat-5221	73	7	-	-	ADJ
easat-5221	73	8	commerce	commerce	NOUN
easat-5221	73	9	recommendation	recommendation	NOUN
easat-5221	73	10	services	service	NOUN
easat-5221	73	11	mainly	mainly	ADV
easat-5221	73	12	relied	rely	VERB
easat-5221	73	13	on	on	ADP
easat-5221	73	14	extracting	extract	VERB
easat-5221	73	15	data	datum	NOUN
easat-5221	73	16	information	information	NOUN
easat-5221	73	17	such	such	ADJ
easat-5221	73	18	as	as	ADP
easat-5221	73	19	consumers	consumer	NOUN
easat-5221	73	20	'	'	PART
easat-5221	73	21	browsing	browse	VERB
easat-5221	73	22	records	record	NOUN
easat-5221	73	23	,	,	PUNCT
easat-5221	73	24	follow	follow	VERB
easat-5221	73	25	-	-	PUNCT
easat-5221	73	26	up	up	ADP
easat-5221	73	27	dynamics	dynamic	NOUN
easat-5221	73	28	,	,	PUNCT
easat-5221	73	29	and	and	CCONJ
easat-5221	73	30	purchasing	purchase	VERB
easat-5221	73	31	behavior	behavior	NOUN
easat-5221	73	32	.	.	PUNCT
easat-5221	74	1	through	through	ADP
easat-5221	74	2	the	the	DET
easat-5221	74	3	analysis	analysis	NOUN
easat-5221	74	4	of	of	ADP
easat-5221	74	5	these	these	DET
easat-5221	74	6	data	datum	NOUN
easat-5221	74	7	,	,	PUNCT
easat-5221	74	8	consumers	consumer	NOUN
easat-5221	74	9	'	'	PART
easat-5221	74	10	interests	interest	NOUN
easat-5221	74	11	,	,	PUNCT
easat-5221	74	12	hobbies	hobby	NOUN
easat-5221	74	13	,	,	PUNCT
easat-5221	74	14	preference	preference	NOUN
easat-5221	74	15	tendencies	tendency	NOUN
easat-5221	74	16	,	,	PUNCT
easat-5221	74	17	etc	etc	X
easat-5221	74	18	.	.	X
easat-5221	74	19	are	be	AUX
easat-5221	74	20	mined	mine	VERB
easat-5221	74	21	,	,	PUNCT
easat-5221	74	22	and	and	CCONJ
easat-5221	74	23	then	then	ADV
easat-5221	74	24	similar	similar	ADJ
easat-5221	74	25	popular	popular	ADJ
easat-5221	74	26	products	product	NOUN
easat-5221	74	27	are	be	AUX
easat-5221	74	28	accurately	accurately	ADV
easat-5221	74	29	pushed	push	VERB
easat-5221	74	30	;	;	PUNCT
easat-5221	74	31	or	or	CCONJ
easat-5221	74	32	customers	customer	NOUN
easat-5221	74	33	are	be	AUX
easat-5221	74	34	categorized	categorize	VERB
easat-5221	74	35	according	accord	VERB
easat-5221	74	36	to	to	ADP
easat-5221	74	37	the	the	DET
easat-5221	74	38	results	result	NOUN
easat-5221	74	39	of	of	ADP
easat-5221	74	40	the	the	DET
easat-5221	74	41	data	datum	NOUN
easat-5221	74	42	analysis	analysis	NOUN
easat-5221	74	43	,	,	PUNCT
easat-5221	74	44	and	and	CCONJ
easat-5221	74	45	carefully	carefully	ADV
easat-5221	74	46	planned	plan	VERB
easat-5221	74	47	products	product	NOUN
easat-5221	74	48	are	be	AUX
easat-5221	74	49	pushed	push	VERB
easat-5221	74	50	in	in	ADP
easat-5221	74	51	a	a	DET
easat-5221	74	52	targeted	target	VERB
easat-5221	74	53	manner	manner	NOUN
easat-5221	74	54	.	.	PUNCT
easat-5221	75	1	however	however	ADV
easat-5221	75	2	,	,	PUNCT
easat-5221	75	3	with	with	ADP
easat-5221	75	4	the	the	DET
easat-5221	75	5	increasing	increase	VERB
easat-5221	75	6	diversification	diversification	NOUN
easat-5221	75	7	and	and	CCONJ
easat-5221	75	8	refinement	refinement	NOUN
easat-5221	75	9	of	of	ADP
easat-5221	75	10	consumers	consumer	NOUN
easat-5221	75	11	'	'	PART
easat-5221	75	12	personalized	personalize	VERB
easat-5221	75	13	needs	need	NOUN
easat-5221	75	14	,	,	PUNCT
easat-5221	75	15	the	the	DET
easat-5221	75	16	traditional	traditional	ADJ
easat-5221	75	17	recommendation	recommendation	NOUN
easat-5221	75	18	function	function	NOUN
easat-5221	75	19	has	have	AUX
easat-5221	75	20	gradually	gradually	ADV
easat-5221	75	21	been	be	AUX
easat-5221	75	22	difficult	difficult	ADJ
easat-5221	75	23	to	to	PART
easat-5221	75	24	keep	keep	VERB
easat-5221	75	25	up	up	ADP
easat-5221	75	26	with	with	ADP
easat-5221	75	27	the	the	DET
easat-5221	75	28	development	development	NOUN
easat-5221	75	29	of	of	ADP
easat-5221	75	30	the	the	DET
easat-5221	75	31	current	current	ADJ
easat-5221	75	32	e	e	ADJ
easat-5221	75	33	-	-	PROPN
easat-5221	75	34	commerce	commerce	NOUN
easat-5221	75	35	industry	industry	NOUN
easat-5221	75	36	.	.	PUNCT
easat-5221	76	1	moreover	moreover	ADV
easat-5221	76	2	,	,	PUNCT
easat-5221	76	3	customers	customer	NOUN
easat-5221	76	4	are	be	AUX
easat-5221	76	5	often	often	ADV
easat-5221	76	6	in	in	ADP
easat-5221	76	7	a	a	DET
easat-5221	76	8	state	state	NOUN
easat-5221	76	9	of	of	ADP
easat-5221	76	10	passive	passive	ADJ
easat-5221	76	11	acceptance	acceptance	NOUN
easat-5221	76	12	of	of	ADP
easat-5221	76	13	push	push	NOUN
easat-5221	76	14	information	information	NOUN
easat-5221	76	15	,	,	PUNCT
easat-5221	76	16	which	which	PRON
easat-5221	76	17	,	,	PUNCT
easat-5221	76	18	over	over	ADP
easat-5221	76	19	time	time	NOUN
easat-5221	76	20	,	,	PUNCT
easat-5221	76	21	is	be	AUX
easat-5221	76	22	likely	likely	ADJ
easat-5221	76	23	to	to	PART
easat-5221	76	24	cause	cause	VERB
easat-5221	76	25	customer	customer	NOUN
easat-5221	76	26	resentment	resentment	NOUN
easat-5221	76	27	and	and	CCONJ
easat-5221	76	28	resistance	resistance	NOUN
easat-5221	76	29	.	.	PUNCT
easat-5221	77	1	to	to	PART
easat-5221	77	2	cope	cope	VERB
easat-5221	77	3	with	with	ADP
easat-5221	77	4	this	this	DET
easat-5221	77	5	challenge	challenge	NOUN
easat-5221	77	6	,	,	PUNCT
easat-5221	77	7	more	more	ADV
easat-5221	77	8	accurate	accurate	ADJ
easat-5221	77	9	marketing	marketing	NOUN
easat-5221	77	10	models	model	NOUN
easat-5221	77	11	and	and	CCONJ
easat-5221	77	12	highly	highly	ADV
easat-5221	77	13	personalized	personalized	ADJ
easat-5221	77	14	recommendation	recommendation	NOUN
easat-5221	77	15	systems	system	NOUN
easat-5221	77	16	have	have	AUX
easat-5221	77	17	emerged	emerge	VERB
easat-5221	77	18	.	.	PUNCT
easat-5221	78	1	compared	compare	VERB
easat-5221	78	2	with	with	ADP
easat-5221	78	3	traditional	traditional	ADJ
easat-5221	78	4	recommendation	recommendation	NOUN
easat-5221	78	5	services	service	NOUN
easat-5221	78	6	,	,	PUNCT
easat-5221	78	7	the	the	DET
easat-5221	78	8	new	new	ADJ
easat-5221	78	9	personalized	personalized	ADJ
easat-5221	78	10	recommendation	recommendation	NOUN
easat-5221	78	11	system	system	NOUN
easat-5221	78	12	can	can	AUX
easat-5221	78	13	deeply	deeply	ADV
easat-5221	78	14	understand	understand	VERB
easat-5221	78	15	the	the	DET
easat-5221	78	16	characteristics	characteristic	NOUN
easat-5221	78	17	,	,	PUNCT
easat-5221	78	18	interests	interest	NOUN
easat-5221	78	19	and	and	CCONJ
easat-5221	78	20	hobbies	hobby	NOUN
easat-5221	78	21	of	of	ADP
easat-5221	78	22	users	user	NOUN
easat-5221	78	23	based	base	VERB
easat-5221	78	24	on	on	ADP
easat-5221	78	25	their	their	PRON
easat-5221	78	26	basic	basic	ADJ
easat-5221	78	27	attributes	attribute	NOUN
easat-5221	78	28	,	,	PUNCT
easat-5221	78	29	browsing	browse	VERB
easat-5221	78	30	habits	habit	NOUN
easat-5221	78	31	,	,	PUNCT
easat-5221	78	32	consumption	consumption	NOUN
easat-5221	78	33	history	history	NOUN
easat-5221	78	34	and	and	CCONJ
easat-5221	78	35	other	other	ADJ
easat-5221	78	36	multi	multi	ADJ
easat-5221	78	37	-	-	ADJ
easat-5221	78	38	dimensional	dimensional	ADJ
easat-5221	78	39	information	information	NOUN
easat-5221	78	40	,	,	PUNCT
easat-5221	78	41	and	and	CCONJ
easat-5221	78	42	realize	realize	VERB
easat-5221	78	43	accurate	accurate	ADJ
easat-5221	78	44	recommendation	recommendation	NOUN
easat-5221	78	45	of	of	ADP
easat-5221	78	46	related	related	ADJ
easat-5221	78	47	products	product	NOUN
easat-5221	78	48	.	.	PUNCT
easat-5221	79	1	it	it	PRON
easat-5221	79	2	is	be	AUX
easat-5221	79	3	especially	especially	ADV
easat-5221	79	4	worth	worth	ADJ
easat-5221	79	5	mentioning	mention	VERB
easat-5221	79	6	that	that	SCONJ
easat-5221	79	7	the	the	DET
easat-5221	79	8	personalized	personalized	ADJ
easat-5221	79	9	recommendation	recommendation	NOUN
easat-5221	79	10	system	system	NOUN
easat-5221	79	11	has	have	VERB
easat-5221	79	12	the	the	DET
easat-5221	79	13	feature	feature	NOUN
easat-5221	79	14	of	of	ADP
easat-5221	79	15	real	real	ADJ
easat-5221	79	16	-	-	PUNCT
easat-5221	79	17	time	time	NOUN
easat-5221	79	18	update	update	NOUN
easat-5221	79	19	.	.	PUNCT
easat-5221	80	1	when	when	SCONJ
easat-5221	80	2	the	the	DET
easat-5221	80	3	user	user	NOUN
easat-5221	80	4	's	's	PART
easat-5221	80	5	characteristic	characteristic	ADJ
easat-5221	80	6	information	information	NOUN
easat-5221	80	7	changes	change	NOUN
easat-5221	80	8	,	,	PUNCT
easat-5221	80	9	the	the	DET
easat-5221	80	10	system	system	NOUN
easat-5221	80	11	will	will	AUX
easat-5221	80	12	respond	respond	VERB
easat-5221	80	13	quickly	quickly	ADV
easat-5221	80	14	and	and	CCONJ
easat-5221	80	15	synchronize	synchronize	VERB
easat-5221	80	16	the	the	DET
easat-5221	80	17	adjustment	adjustment	NOUN
easat-5221	80	18	of	of	ADP
easat-5221	80	19	product	product	NOUN
easat-5221	80	20	recommendation	recommendation	NOUN
easat-5221	80	21	content	content	NOUN
easat-5221	80	22	;	;	PUNCT
easat-5221	80	23	at	at	ADP
easat-5221	80	24	the	the	DET
easat-5221	80	25	same	same	ADJ
easat-5221	80	26	time	time	NOUN
easat-5221	80	27	,	,	PUNCT
easat-5221	80	28	the	the	DET
easat-5221	80	29	product	product	NOUN
easat-5221	80	30	recommendation	recommendation	NOUN
easat-5221	80	31	will	will	AUX
easat-5221	80	32	also	also	ADV
easat-5221	80	33	be	be	AUX
easat-5221	80	34	updated	update	VERB
easat-5221	80	35	according	accord	VERB
easat-5221	80	36	to	to	ADP
easat-5221	80	37	the	the	DET
easat-5221	80	38	real	real	ADJ
easat-5221	80	39	-	-	PUNCT
easat-5221	80	40	time	time	NOUN
easat-5221	80	41	changes	change	NOUN
easat-5221	80	42	in	in	ADP
easat-5221	80	43	the	the	DET
easat-5221	80	44	product	product	NOUN
easat-5221	80	45	database	database	NOUN
easat-5221	80	46	.	.	PUNCT
easat-5221	81	1	this	this	PRON
easat-5221	81	2	greatly	greatly	ADV
easat-5221	81	3	enhances	enhance	VERB
easat-5221	81	4	the	the	DET
easat-5221	81	5	effective	effective	ADJ
easat-5221	81	6	communication	communication	NOUN
easat-5221	81	7	between	between	ADP
easat-5221	81	8	enterprises	enterprise	NOUN
easat-5221	81	9	and	and	CCONJ
easat-5221	81	10	consumers	consumer	NOUN
easat-5221	81	11	,	,	PUNCT
easat-5221	81	12	makes	make	VERB
easat-5221	81	13	the	the	DET
easat-5221	81	14	marketing	marketing	NOUN
easat-5221	81	15	process	process	NOUN
easat-5221	81	16	more	more	ADJ
easat-5221	81	17	in	in	ADP
easat-5221	81	18	line	line	NOUN
easat-5221	81	19	with	with	ADP
easat-5221	81	20	the	the	DET
easat-5221	81	21	actual	actual	ADJ
easat-5221	81	22	needs	need	NOUN
easat-5221	81	23	of	of	ADP
easat-5221	81	24	consumers	consumer	NOUN
easat-5221	81	25	,	,	PUNCT
easat-5221	81	26	and	and	CCONJ
easat-5221	81	27	improves	improve	VERB
easat-5221	81	28	the	the	DET
easat-5221	81	29	marketing	marketing	NOUN
easat-5221	81	30	effect	effect	NOUN
easat-5221	81	31	and	and	CCONJ
easat-5221	81	32	customer	customer	NOUN
easat-5221	81	33	satisfaction	satisfaction	NOUN
easat-5221	81	34	.	.	PUNCT
easat-5221	82	1	3	3	X
easat-5221	82	2	.	.	X
easat-5221	82	3	grey	grey	ADJ
easat-5221	82	4	correlation	correlation	NOUN
easat-5221	82	5	theory	theory	NOUN
easat-5221	82	6	and	and	CCONJ
easat-5221	82	7	hypotheses	hypothesis	NOUN
easat-5221	82	8	in	in	ADP
easat-5221	82	9	the	the	DET
easat-5221	82	10	context	context	NOUN
easat-5221	82	11	of	of	ADP
easat-5221	82	12	big	big	ADJ
easat-5221	82	13	data	datum	NOUN
easat-5221	82	14	,	,	PUNCT
easat-5221	82	15	there	there	PRON
easat-5221	82	16	is	be	VERB
easat-5221	82	17	a	a	DET
easat-5221	82	18	significant	significant	ADJ
easat-5221	82	19	gray	gray	ADJ
easat-5221	82	20	correlation	correlation	NOUN
easat-5221	82	21	between	between	ADP
easat-5221	82	22	merchandise	merchandise	NOUN
easat-5221	82	23	sales	sale	NOUN
easat-5221	82	24	data	datum	NOUN
easat-5221	82	25	in	in	ADP
easat-5221	82	26	the	the	DET
easat-5221	82	27	e	e	PROPN
easat-5221	82	28	-	-	NOUN
easat-5221	82	29	commerce	commerce	NOUN
easat-5221	82	30	industry	industry	NOUN
easat-5221	82	31	and	and	CCONJ
easat-5221	82	32	a	a	DET
easat-5221	82	33	variety	variety	NOUN
easat-5221	82	34	of	of	ADP
easat-5221	82	35	factors	factor	NOUN
easat-5221	82	36	(	(	PUNCT
easat-5221	82	37	e.g.	e.g.	ADV
easat-5221	82	38	,	,	PUNCT
easat-5221	82	39	price	price	NOUN
easat-5221	82	40	fluctuations	fluctuation	NOUN
easat-5221	82	41	,	,	PUNCT
easat-5221	82	42	strength	strength	NOUN
easat-5221	82	43	of	of	ADP
easat-5221	82	44	promotional	promotional	ADJ
easat-5221	82	45	campaigns	campaign	NOUN
easat-5221	82	46	,	,	PUNCT
easat-5221	82	47	quantity	quantity	NOUN
easat-5221	82	48	and	and	CCONJ
easat-5221	82	49	quality	quality	NOUN
easat-5221	82	50	of	of	ADP
easat-5221	82	51	user	user	NOUN
easat-5221	82	52	reviews	review	NOUN
easat-5221	82	53	,	,	PUNCT
easat-5221	82	54	social	social	ADJ
easat-5221	82	55	media	medium	NOUN
easat-5221	82	56	exposure	exposure	NOUN
easat-5221	82	57	,	,	PUNCT
easat-5221	82	58	etc	etc	X
easat-5221	82	59	.	.	X
easat-5221	82	60	)	)	PUNCT
easat-5221	82	61	,	,	PUNCT
easat-5221	82	62	and	and	CCONJ
easat-5221	82	63	there	there	PRON
easat-5221	82	64	are	be	VERB
easat-5221	82	65	differences	difference	NOUN
easat-5221	82	66	in	in	ADP
easat-5221	82	67	the	the	DET
easat-5221	82	68	order	order	NOUN
easat-5221	82	69	of	of	ADP
easat-5221	82	70	correlation	correlation	NOUN
easat-5221	82	71	between	between	ADP
easat-5221	82	72	the	the	DET
easat-5221	82	73	degree	degree	NOUN
easat-5221	82	74	of	of	ADP
easat-5221	82	75	influence	influence	NOUN
easat-5221	82	76	of	of	ADP
easat-5221	82	77	these	these	DET
easat-5221	82	78	influences	influence	NOUN
easat-5221	82	79	on	on	ADP
easat-5221	82	80	the	the	DET
easat-5221	82	81	sales	sale	NOUN
easat-5221	82	82	of	of	ADP
easat-5221	82	83	different	different	ADJ
easat-5221	82	84	categories	category	NOUN
easat-5221	82	85	of	of	ADP
easat-5221	82	86	merchandise	merchandise	NOUN
easat-5221	82	87	.	.	PUNCT
easat-5221	83	1	there	there	PRON
easat-5221	83	2	is	be	VERB
easat-5221	83	3	a	a	DET
easat-5221	83	4	close	close	ADJ
easat-5221	83	5	grey	grey	ADJ
easat-5221	83	6	correlation	correlation	NOUN
easat-5221	83	7	between	between	ADP
easat-5221	83	8	users	user	NOUN
easat-5221	83	9	'	'	PART
easat-5221	83	10	browsing	browse	VERB
easat-5221	83	11	records	record	NOUN
easat-5221	83	12	,	,	PUNCT
easat-5221	83	13	purchase	purchase	NOUN
easat-5221	83	14	frequency	frequency	NOUN
easat-5221	83	15	,	,	PUNCT
easat-5221	83	16	purchase	purchase	NOUN
easat-5221	83	17	amount	amount	NOUN
easat-5221	83	18	and	and	CCONJ
easat-5221	83	19	other	other	ADJ
easat-5221	83	20	behavioral	behavioral	ADJ
easat-5221	83	21	data	datum	NOUN
easat-5221	83	22	on	on	ADP
easat-5221	83	23	the	the	DET
easat-5221	83	24	e	e	PROPN
easat-5221	83	25	-	-	NOUN
easat-5221	83	26	commerce	commerce	NOUN
easat-5221	83	27	platform	platform	NOUN
easat-5221	83	28	and	and	CCONJ
easat-5221	83	29	the	the	DET
easat-5221	83	30	personalized	personalized	ADJ
easat-5221	83	31	recommendation	recommendation	NOUN
easat-5221	83	32	strategy	strategy	NOUN
easat-5221	83	33	and	and	CCONJ
easat-5221	83	34	advertising	advertising	NOUN
easat-5221	83	35	strategy	strategy	NOUN
easat-5221	83	36	adopted	adopt	VERB
easat-5221	83	37	by	by	ADP
easat-5221	83	38	the	the	DET
easat-5221	83	39	e	e	PROPN
easat-5221	83	40	-	-	PROPN
easat-5221	83	41	commerce	commerce	NOUN
easat-5221	83	42	platform	platform	NOUN
easat-5221	83	43	,	,	PUNCT
easat-5221	83	44	and	and	CCONJ
easat-5221	83	45	the	the	DET
easat-5221	83	46	optimization	optimization	NOUN
easat-5221	83	47	of	of	ADP
easat-5221	83	48	the	the	DET
easat-5221	83	49	marketing	marketing	NOUN
easat-5221	83	50	strategy	strategy	NOUN
easat-5221	83	51	through	through	ADP
easat-5221	83	52	the	the	DET
easat-5221	83	53	grey	grey	ADJ
easat-5221	83	54	correlation	correlation	NOUN
easat-5221	83	55	analysis	analysis	NOUN
easat-5221	83	56	can	can	AUX
easat-5221	83	57	significantly	significantly	ADV
easat-5221	83	58	improve	improve	VERB
easat-5221	83	59	the	the	DET
easat-5221	83	60	user	user	NOUN
easat-5221	83	61	's	's	PART
easat-5221	83	62	purchase	purchase	NOUN
easat-5221	83	63	conversion	conversion	NOUN
easat-5221	83	64	rate	rate	NOUN
easat-5221	83	65	and	and	CCONJ
easat-5221	83	66	repurchase	repurchase	NOUN
easat-5221	83	67	rate	rate	NOUN
easat-5221	83	68	.	.	PUNCT
easat-5221	84	1	in	in	ADP
easat-5221	84	2	addition	addition	NOUN
easat-5221	84	3	,	,	PUNCT
easat-5221	84	4	there	there	PRON
easat-5221	84	5	is	be	VERB
easat-5221	84	6	a	a	DET
easat-5221	84	7	grey	grey	ADJ
easat-5221	84	8	correlation	correlation	NOUN
easat-5221	84	9	between	between	ADP
easat-5221	84	10	the	the	DET
easat-5221	84	11	supply	supply	NOUN
easat-5221	84	12	chain	chain	NOUN
easat-5221	84	13	efficiency	efficiency	NOUN
easat-5221	84	14	of	of	ADP
easat-5221	84	15	e	e	NOUN
easat-5221	84	16	-	-	NOUN
easat-5221	84	17	commerce	commerce	NOUN
easat-5221	84	18	(	(	PUNCT
easat-5221	84	19	e.g.	e.g.	ADV
easat-5221	84	20	,	,	PUNCT
easat-5221	84	21	inventory	inventory	NOUN
easat-5221	84	22	turnover	turnover	NOUN
easat-5221	84	23	,	,	PUNCT
easat-5221	84	24	logistics	logistic	NOUN
easat-5221	84	25	and	and	CCONJ
easat-5221	84	26	distribution	distribution	NOUN
easat-5221	84	27	time	time	NOUN
easat-5221	84	28	,	,	PUNCT
easat-5221	84	29	supplier	supplier	NOUN
easat-5221	84	30	delivery	delivery	NOUN
easat-5221	84	31	on	on	ADP
easat-5221	84	32	-	-	PUNCT
easat-5221	84	33	time	time	NOUN
easat-5221	84	34	rate	rate	NOUN
easat-5221	84	35	,	,	PUNCT
easat-5221	84	36	etc	etc	X
easat-5221	84	37	.	.	X
easat-5221	84	38	)	)	PUNCT
easat-5221	84	39	and	and	CCONJ
easat-5221	84	40	customer	customer	NOUN
easat-5221	84	41	satisfaction	satisfaction	NOUN
easat-5221	84	42	and	and	CCONJ
easat-5221	84	43	store	store	NOUN
easat-5221	84	44	reputation	reputation	NOUN
easat-5221	84	45	,	,	PUNCT
easat-5221	84	46	and	and	CCONJ
easat-5221	84	47	the	the	DET
easat-5221	84	48	use	use	NOUN
easat-5221	84	49	of	of	ADP
easat-5221	84	50	grey	grey	ADJ
easat-5221	84	51	correlation	correlation	NOUN
easat-5221	84	52	theory	theory	NOUN
easat-5221	84	53	to	to	PART
easat-5221	84	54	optimize	optimize	VERB
easat-5221	84	55	the	the	DET
easat-5221	84	56	supply	supply	NOUN
easat-5221	84	57	chain	chain	NOUN
easat-5221	84	58	management	management	NOUN
easat-5221	84	59	can	can	AUX
easat-5221	84	60	effectively	effectively	ADV
easat-5221	84	61	improve	improve	VERB
easat-5221	84	62	the	the	DET
easat-5221	84	63	overall	overall	ADJ
easat-5221	84	64	operational	operational	ADJ
easat-5221	84	65	performance	performance	NOUN
easat-5221	84	66	of	of	ADP
easat-5221	84	67	e	e	NOUN
easat-5221	84	68	-	-	NOUN
easat-5221	84	69	commerce	commerce	NOUN
easat-5221	84	70	enterprises	enterprise	NOUN
easat-5221	84	71	in	in	ADP
easat-5221	84	72	the	the	DET
easat-5221	84	73	big	big	ADJ
easat-5221	84	74	data	datum	NOUN
easat-5221	84	75	environment	environment	NOUN
easat-5221	84	76	.	.	PUNCT
easat-5221	85	1	4	4	X
easat-5221	85	2	.	.	X
easat-5221	85	3	research	research	NOUN
easat-5221	85	4	design	design	NOUN
easat-5221	85	5	4.1	4.1	NUM
easat-5221	85	6	.	.	PUNCT
easat-5221	86	1	grey	grey	ADJ
easat-5221	86	2	correlation	correlation	NOUN
easat-5221	86	3	theory	theory	NOUN
easat-5221	86	4	and	and	CCONJ
easat-5221	86	5	its	its	PRON
easat-5221	86	6	application	application	NOUN
easat-5221	86	7	in	in	ADP
easat-5221	86	8	e	e	NOUN
easat-5221	86	9	-	-	NOUN
easat-5221	86	10	commerce	commerce	NOUN
easat-5221	86	11	4.1.1	4.1.1	PROPN
easat-5221	86	12	.	.	PUNCT
easat-5221	87	1	introduction	introduction	NOUN
easat-5221	87	2	to	to	ADP
easat-5221	87	3	grey	grey	ADJ
easat-5221	87	4	correlation	correlation	NOUN
easat-5221	87	5	theory	theory	NOUN
easat-5221	87	6	the	the	DET
easat-5221	87	7	grey	grey	PROPN
easat-5221	87	8	correlation	correlation	NOUN
easat-5221	87	9	theory	theory	NOUN
easat-5221	87	10	is	be	AUX
easat-5221	87	11	a	a	DET
easat-5221	87	12	typical	typical	ADJ
easat-5221	87	13	system	system	NOUN
easat-5221	87	14	analysis	analysis	NOUN
easat-5221	87	15	method	method	NOUN
easat-5221	87	16	,	,	PUNCT
easat-5221	87	17	which	which	PRON
easat-5221	87	18	was	be	AUX
easat-5221	87	19	put	put	VERB
easat-5221	87	20	forward	forward	ADV
easat-5221	87	21	by	by	ADP
easat-5221	87	22	professor	professor	PROPN
easat-5221	87	23	deng	deng	PROPN
easat-5221	87	24	julong	julong	PROPN
easat-5221	87	25	in	in	ADP
easat-5221	87	26	the	the	DET
easat-5221	87	27	early	early	ADJ
easat-5221	87	28	1980s	1980s	NUM
easat-5221	87	29	.	.	PUNCT
easat-5221	88	1	the	the	DET
easat-5221	88	2	core	core	NOUN
easat-5221	88	3	of	of	ADP
easat-5221	88	4	this	this	DET
easat-5221	88	5	theory	theory	NOUN
easat-5221	88	6	lies	lie	VERB
easat-5221	88	7	in	in	ADP
easat-5221	88	8	dealing	deal	VERB
easat-5221	88	9	with	with	ADP
easat-5221	88	10	the	the	DET
easat-5221	88	11	"	"	PUNCT
easat-5221	88	12	grey	grey	ADJ
easat-5221	88	13	system	system	NOUN
easat-5221	88	14	"	"	PUNCT
easat-5221	88	15	where	where	SCONJ
easat-5221	88	16	part	part	NOUN
easat-5221	88	17	of	of	ADP
easat-5221	88	18	the	the	DET
easat-5221	88	19	information	information	NOUN
easat-5221	88	20	is	be	AUX
easat-5221	88	21	known	know	VERB
easat-5221	88	22	and	and	CCONJ
easat-5221	88	23	part	part	NOUN
easat-5221	88	24	is	be	AUX
easat-5221	88	25	unknown	unknown	ADJ
easat-5221	88	26	.	.	PUNCT
easat-5221	89	1	even	even	ADV
easat-5221	89	2	in	in	ADP
easat-5221	89	3	the	the	DET
easat-5221	89	4	case	case	NOUN
easat-5221	89	5	of	of	ADP
easat-5221	89	6	limited	limited	ADJ
easat-5221	89	7	data	datum	NOUN
easat-5221	89	8	and	and	CCONJ
easat-5221	89	9	incomplete	incomplete	ADJ
easat-5221	89	10	information	information	NOUN
easat-5221	89	11	,	,	PUNCT
easat-5221	89	12	it	it	PRON
easat-5221	89	13	can	can	AUX
easat-5221	89	14	still	still	ADV
easat-5221	89	15	effectively	effectively	ADV
easat-5221	89	16	analyze	analyze	VERB
easat-5221	89	17	the	the	DET
easat-5221	89	18	correlation	correlation	NOUN
easat-5221	89	19	degree	degree	NOUN
easat-5221	89	20	among	among	ADP
easat-5221	89	21	various	various	ADJ
easat-5221	89	22	factors	factor	NOUN
easat-5221	89	23	in	in	ADP
easat-5221	89	24	the	the	DET
easat-5221	89	25	system	system	NOUN
easat-5221	89	26	[	[	X
easat-5221	89	27	3	3	NUM
easat-5221	89	28	]	]	PUNCT
easat-5221	89	29	.	.	PUNCT
easat-5221	90	1	393	393	NUM
easat-5221	90	2	edelweiss	edelweiss	PROPN
easat-5221	90	3	applied	apply	VERB
easat-5221	90	4	science	science	NOUN
easat-5221	90	5	and	and	CCONJ
easat-5221	90	6	technology	technology	NOUN
easat-5221	90	7	issn	issn	PROPN
easat-5221	90	8	:	:	PUNCT
easat-5221	90	9	2576	2576	NUM
easat-5221	90	10	-	-	SYM
easat-5221	90	11	8484	8484	NUM
easat-5221	90	12	vol	vol	NOUN
easat-5221	90	13	.	.	PROPN
easat-5221	91	1	9	9	NUM
easat-5221	91	2	,	,	PUNCT
easat-5221	91	3	no	no	INTJ
easat-5221	91	4	.	.	NOUN
easat-5221	92	1	3	3	NUM
easat-5221	92	2	:	:	SYM
easat-5221	92	3	389	389	NUM
easat-5221	92	4	-	-	SYM
easat-5221	92	5	402	402	NUM
easat-5221	92	6	,	,	PUNCT
easat-5221	92	7	2025	2025	NUM
easat-5221	92	8	doi	doi	NOUN
easat-5221	92	9	:	:	PUNCT
easat-5221	92	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	92	11	©	©	PROPN
easat-5221	92	12	2025	2025	NUM
easat-5221	92	13	by	by	ADP
easat-5221	92	14	the	the	DET
easat-5221	92	15	authors	author	NOUN
easat-5221	92	16	;	;	PUNCT
easat-5221	92	17	licensee	licensee	PROPN
easat-5221	92	18	learning	learning	NOUN
easat-5221	92	19	gate	gate	VERB
easat-5221	92	20	the	the	DET
easat-5221	92	21	basic	basic	ADJ
easat-5221	92	22	principle	principle	NOUN
easat-5221	92	23	of	of	ADP
easat-5221	92	24	the	the	DET
easat-5221	92	25	grey	grey	ADJ
easat-5221	92	26	correlation	correlation	NOUN
easat-5221	92	27	system	system	NOUN
easat-5221	92	28	analysis	analysis	NOUN
easat-5221	92	29	method	method	NOUN
easat-5221	92	30	is	be	AUX
easat-5221	92	31	to	to	PART
easat-5221	92	32	first	first	ADV
easat-5221	92	33	calculate	calculate	VERB
easat-5221	92	34	the	the	DET
easat-5221	92	35	correlation	correlation	NOUN
easat-5221	92	36	coefficient	coefficient	NOUN
easat-5221	92	37	of	of	ADP
easat-5221	92	38	each	each	DET
easat-5221	92	39	point	point	NOUN
easat-5221	92	40	(	(	PUNCT
easat-5221	92	41	evaluation	evaluation	NOUN
easat-5221	92	42	index	index	NOUN
easat-5221	92	43	)	)	PUNCT
easat-5221	92	44	.	.	PUNCT
easat-5221	93	1	the	the	DET
easat-5221	93	2	calculation	calculation	NOUN
easat-5221	93	3	of	of	ADP
easat-5221	93	4	the	the	DET
easat-5221	93	5	correlation	correlation	NOUN
easat-5221	93	6	coefficient	coefficient	NOUN
easat-5221	93	7	reflects	reflect	VERB
easat-5221	93	8	the	the	DET
easat-5221	93	9	degree	degree	NOUN
easat-5221	93	10	of	of	ADP
easat-5221	93	11	similarity	similarity	NOUN
easat-5221	93	12	between	between	ADP
easat-5221	93	13	each	each	DET
easat-5221	93	14	evaluation	evaluation	NOUN
easat-5221	93	15	index	index	NOUN
easat-5221	93	16	and	and	CCONJ
easat-5221	93	17	the	the	DET
easat-5221	93	18	reference	reference	NOUN
easat-5221	93	19	index	index	NOUN
easat-5221	93	20	.	.	PUNCT
easat-5221	94	1	then	then	ADV
easat-5221	94	2	,	,	PUNCT
easat-5221	94	3	the	the	DET
easat-5221	94	4	correlation	correlation	NOUN
easat-5221	94	5	degree	degree	NOUN
easat-5221	94	6	of	of	ADP
easat-5221	94	7	the	the	DET
easat-5221	94	8	sub	sub	NOUN
easat-5221	94	9	-	-	NOUN
easat-5221	94	10	factors	factor	NOUN
easat-5221	94	11	(	(	PUNCT
easat-5221	94	12	evaluation	evaluation	NOUN
easat-5221	94	13	objects	object	NOUN
easat-5221	94	14	or	or	CCONJ
easat-5221	94	15	schemes	scheme	NOUN
easat-5221	94	16	)	)	PUNCT
easat-5221	94	17	relative	relative	ADJ
easat-5221	94	18	to	to	ADP
easat-5221	94	19	the	the	DET
easat-5221	94	20	parent	parent	NOUN
easat-5221	94	21	factor	factor	NOUN
easat-5221	94	22	(	(	PUNCT
easat-5221	94	23	standard	standard	ADJ
easat-5221	94	24	object	object	NOUN
easat-5221	94	25	or	or	CCONJ
easat-5221	94	26	scheme	scheme	NOUN
easat-5221	94	27	)	)	PUNCT
easat-5221	94	28	is	be	AUX
easat-5221	94	29	obtained	obtain	VERB
easat-5221	94	30	through	through	ADP
easat-5221	94	31	the	the	DET
easat-5221	94	32	arithmetic	arithmetic	ADJ
easat-5221	94	33	mean	mean	NOUN
easat-5221	94	34	method	method	NOUN
easat-5221	94	35	.	.	PUNCT
easat-5221	95	1	this	this	DET
easat-5221	95	2	method	method	NOUN
easat-5221	95	3	of	of	ADP
easat-5221	95	4	quantifying	quantify	VERB
easat-5221	95	5	the	the	DET
easat-5221	95	6	correlation	correlation	NOUN
easat-5221	95	7	degree	degree	NOUN
easat-5221	95	8	among	among	ADP
easat-5221	95	9	factors	factor	NOUN
easat-5221	95	10	provides	provide	VERB
easat-5221	95	11	a	a	DET
easat-5221	95	12	scientific	scientific	ADJ
easat-5221	95	13	and	and	CCONJ
easat-5221	95	14	effective	effective	ADJ
easat-5221	95	15	means	mean	NOUN
easat-5221	95	16	for	for	ADP
easat-5221	95	17	system	system	NOUN
easat-5221	95	18	analysis	analysis	NOUN
easat-5221	95	19	.	.	PUNCT
easat-5221	96	1	specifically	specifically	ADV
easat-5221	96	2	,	,	PUNCT
easat-5221	96	3	the	the	DET
easat-5221	96	4	calculation	calculation	NOUN
easat-5221	96	5	process	process	NOUN
easat-5221	96	6	of	of	ADP
easat-5221	96	7	the	the	DET
easat-5221	96	8	grey	grey	ADJ
easat-5221	96	9	correlation	correlation	NOUN
easat-5221	96	10	system	system	NOUN
easat-5221	96	11	analysis	analysis	NOUN
easat-5221	96	12	is	be	AUX
easat-5221	96	13	as	as	SCONJ
easat-5221	96	14	follows	follow	VERB
easat-5221	96	15	:	:	PUNCT
easat-5221	96	16	4.1.2	4.1.2	X
easat-5221	96	17	.	.	PUNCT
easat-5221	96	18	calculation	calculation	NOUN
easat-5221	96	19	steps	step	NOUN
easat-5221	96	20	1	1	NUM
easat-5221	96	21	.	.	PUNCT
easat-5221	96	22	determine	determine	VERB
easat-5221	96	23	the	the	DET
easat-5221	96	24	reference	reference	NOUN
easat-5221	96	25	sequence	sequence	NOUN
easat-5221	96	26	(	(	PUNCT
easat-5221	96	27	parent	parent	NOUN
easat-5221	96	28	factor	factor	NOUN
easat-5221	96	29	)	)	PUNCT
easat-5221	96	30	and	and	CCONJ
easat-5221	96	31	the	the	DET
easat-5221	96	32	comparison	comparison	NOUN
easat-5221	96	33	sequences	sequence	NOUN
easat-5221	96	34	(	(	PUNCT
easat-5221	96	35	sub	sub	NOUN
easat-5221	96	36	-	-	NOUN
easat-5221	96	37	factors	factor	NOUN
easat-5221	96	38	)	)	PUNCT
easat-5221	96	39	let	let	VERB
easat-5221	96	40	the	the	DET
easat-5221	96	41	reference	reference	NOUN
easat-5221	96	42	sequence	sequence	NOUN
easat-5221	96	43	(	(	PUNCT
easat-5221	96	44	parent	parent	NOUN
easat-5221	96	45	factor	factor	NOUN
easat-5221	96	46	)	)	PUNCT
easat-5221	96	47	be	be	AUX
easat-5221	96	48	:	:	PUNCT
easat-5221	96	49	,	,	PUNCT
easat-5221	96	50	the	the	DET
easat-5221	96	51	comparison	comparison	NOUN
easat-5221	96	52	sequences	sequence	NOUN
easat-5221	96	53	(	(	PUNCT
easat-5221	96	54	sub	sub	NOUN
easat-5221	96	55	-	-	NOUN
easat-5221	96	56	factors	factor	NOUN
easat-5221	96	57	)	)	PUNCT
easat-5221	96	58	be	be	AUX
easat-5221	96	59	:	:	PUNCT
easat-5221	96	60	.	.	PUNCT
easat-5221	97	1	here	here	ADV
easat-5221	97	2	,	,	PUNCT
easat-5221	97	3	n	n	PRON
easat-5221	97	4	represents	represent	VERB
easat-5221	97	5	the	the	DET
easat-5221	97	6	number	number	NOUN
easat-5221	97	7	of	of	ADP
easat-5221	97	8	indicators	indicator	NOUN
easat-5221	97	9	,	,	PUNCT
easat-5221	97	10	and	and	CCONJ
easat-5221	97	11	m	m	VERB
easat-5221	97	12	represents	represent	VERB
easat-5221	97	13	the	the	DET
easat-5221	97	14	number	number	NOUN
easat-5221	97	15	of	of	ADP
easat-5221	97	16	comparison	comparison	NOUN
easat-5221	97	17	sequences	sequence	NOUN
easat-5221	97	18	.	.	PUNCT
easat-5221	98	1	2	2	X
easat-5221	98	2	.	.	X
easat-5221	98	3	perform	perform	VERB
easat-5221	98	4	dimensionless	dimensionless	NOUN
easat-5221	98	5	processing	processing	NOUN
easat-5221	98	6	on	on	ADP
easat-5221	98	7	the	the	DET
easat-5221	98	8	data	datum	NOUN
easat-5221	98	9	since	since	SCONJ
easat-5221	98	10	the	the	DET
easat-5221	98	11	dimensions	dimension	NOUN
easat-5221	98	12	of	of	ADP
easat-5221	98	13	different	different	ADJ
easat-5221	98	14	indicators	indicator	NOUN
easat-5221	98	15	may	may	AUX
easat-5221	98	16	vary	vary	VERB
easat-5221	98	17	,	,	PUNCT
easat-5221	98	18	in	in	ADP
easat-5221	98	19	order	order	NOUN
easat-5221	98	20	to	to	PART
easat-5221	98	21	eliminate	eliminate	VERB
easat-5221	98	22	the	the	DET
easat-5221	98	23	influence	influence	NOUN
easat-5221	98	24	of	of	ADP
easat-5221	98	25	dimensions	dimension	NOUN
easat-5221	98	26	,	,	PUNCT
easat-5221	98	27	it	it	PRON
easat-5221	98	28	is	be	AUX
easat-5221	98	29	necessary	necessary	ADJ
easat-5221	98	30	to	to	PART
easat-5221	98	31	carry	carry	VERB
easat-5221	98	32	out	out	ADP
easat-5221	98	33	dimensionless	dimensionless	NOUN
easat-5221	98	34	processing	processing	NOUN
easat-5221	98	35	on	on	ADP
easat-5221	98	36	the	the	DET
easat-5221	98	37	data	datum	NOUN
easat-5221	98	38	.	.	PUNCT
easat-5221	99	1	commonly	commonly	ADV
easat-5221	99	2	used	use	VERB
easat-5221	99	3	methods	method	NOUN
easat-5221	99	4	for	for	ADP
easat-5221	99	5	dimensionless	dimensionless	NOUN
easat-5221	99	6	processing	processing	NOUN
easat-5221	99	7	include	include	VERB
easat-5221	99	8	the	the	DET
easat-5221	99	9	initial	initial	ADJ
easat-5221	99	10	value	value	NOUN
easat-5221	99	11	method	method	NOUN
easat-5221	99	12	,	,	PUNCT
easat-5221	99	13	the	the	DET
easat-5221	99	14	mean	mean	ADJ
easat-5221	99	15	value	value	NOUN
easat-5221	99	16	method	method	NOUN
easat-5221	99	17	,	,	PUNCT
easat-5221	99	18	etc	etc	X
easat-5221	99	19	.	.	X
easat-5221	99	20	taking	take	VERB
easat-5221	99	21	the	the	DET
easat-5221	99	22	initial	initial	ADJ
easat-5221	99	23	value	value	NOUN
easat-5221	99	24	method	method	NOUN
easat-5221	99	25	as	as	ADP
easat-5221	99	26	an	an	DET
easat-5221	99	27	example	example	NOUN
easat-5221	99	28	,	,	PUNCT
easat-5221	99	29	for	for	ADP
easat-5221	99	30	the	the	DET
easat-5221	99	31	sequence	sequence	NOUN
easat-5221	99	32	xi	xi	INTJ
easat-5221	99	33	,	,	PUNCT
easat-5221	99	34	the	the	DET
easat-5221	99	35	processed	process	VERB
easat-5221	99	36	sequence	sequence	NOUN
easat-5221	99	37	xi	xi	NOUN
easat-5221	99	38	’	'	PUNCT
easat-5221	99	39	after	after	SCONJ
easat-5221	99	40	the	the	DET
easat-5221	99	41	initial	initial	ADJ
easat-5221	99	42	value	value	NOUN
easat-5221	99	43	method	method	NOUN
easat-5221	99	44	is	be	AUX
easat-5221	99	45	3	3	NUM
easat-5221	99	46	.	.	NUM
easat-5221	99	47	calculate	calculate	VERB
easat-5221	99	48	the	the	DET
easat-5221	99	49	correlation	correlation	NOUN
easat-5221	99	50	coefficient	coefficient	NOUN
easat-5221	99	51	the	the	DET
easat-5221	99	52	correlation	correlation	NOUN
easat-5221	99	53	coefficient	coefficient	NOUN
easat-5221	99	54	is	be	AUX
easat-5221	99	55	used	use	VERB
easat-5221	99	56	to	to	PART
easat-5221	99	57	measure	measure	VERB
easat-5221	99	58	the	the	DET
easat-5221	99	59	degree	degree	NOUN
easat-5221	99	60	of	of	ADP
easat-5221	99	61	correlation	correlation	NOUN
easat-5221	99	62	between	between	ADP
easat-5221	99	63	the	the	DET
easat-5221	99	64	comparison	comparison	NOUN
easat-5221	99	65	sequence	sequence	NOUN
easat-5221	99	66	xi	xi	X
easat-5221	100	1	and	and	CCONJ
easat-5221	100	2	the	the	DET
easat-5221	100	3	reference	reference	NOUN
easat-5221	100	4	sequence	sequence	NOUN
easat-5221	100	5	x0	x0	PROPN
easat-5221	100	6	for	for	ADP
easat-5221	100	7	the	the	DET
easat-5221	100	8	k	k	NOUN
easat-5221	100	9	-	-	PUNCT
easat-5221	100	10	th	th	VERB
easat-5221	100	11	indicator	indicator	NOUN
easat-5221	100	12	.	.	PUNCT
easat-5221	101	1	the	the	DET
easat-5221	101	2	calculation	calculation	NOUN
easat-5221	101	3	formula	formula	NOUN
easat-5221	101	4	is	be	AUX
easat-5221	101	5	:	:	PUNCT
easat-5221	101	6	4	4	X
easat-5221	101	7	.	.	X
easat-5221	101	8	calculate	calculate	VERB
easat-5221	101	9	the	the	DET
easat-5221	101	10	correlation	correlation	NOUN
easat-5221	101	11	degree	degree	NOUN
easat-5221	101	12	the	the	DET
easat-5221	101	13	correlation	correlation	NOUN
easat-5221	101	14	degree	degree	NOUN
easat-5221	101	15	ri	ri	PROPN
easat-5221	101	16	is	be	AUX
easat-5221	101	17	the	the	DET
easat-5221	101	18	comprehensive	comprehensive	ADJ
easat-5221	101	19	correlation	correlation	NOUN
easat-5221	101	20	degree	degree	NOUN
easat-5221	101	21	between	between	ADP
easat-5221	101	22	the	the	DET
easat-5221	101	23	comparison	comparison	NOUN
easat-5221	101	24	sequence	sequence	NOUN
easat-5221	101	25	xi	xi	X
easat-5221	102	1	and	and	CCONJ
easat-5221	102	2	the	the	DET
easat-5221	102	3	reference	reference	NOUN
easat-5221	102	4	sequence	sequence	NOUN
easat-5221	102	5	x0	x0	PROPN
easat-5221	102	6	,	,	PUNCT
easat-5221	102	7	which	which	PRON
easat-5221	102	8	is	be	AUX
easat-5221	102	9	obtained	obtain	VERB
easat-5221	102	10	by	by	ADP
easat-5221	102	11	calculating	calculate	VERB
easat-5221	102	12	the	the	DET
easat-5221	102	13	arithmetic	arithmetic	ADJ
easat-5221	102	14	mean	mean	NOUN
easat-5221	102	15	of	of	ADP
easat-5221	102	16	the	the	DET
easat-5221	102	17	correlation	correlation	NOUN
easat-5221	102	18	coefficients	coefficient	NOUN
easat-5221	102	19	.	.	PUNCT
easat-5221	103	1	the	the	DET
easat-5221	103	2	calculation	calculation	NOUN
easat-5221	103	3	formula	formula	NOUN
easat-5221	103	4	is	be	AUX
easat-5221	103	5	:	:	PUNCT
easat-5221	103	6	4.1.3	4.1.3	X
easat-5221	103	7	.	.	PUNCT
easat-5221	103	8	application	application	NOUN
easat-5221	103	9	of	of	ADP
easat-5221	103	10	grey	grey	ADJ
easat-5221	103	11	correlation	correlation	NOUN
easat-5221	103	12	theory	theory	NOUN
easat-5221	103	13	in	in	ADP
easat-5221	103	14	e	e	PROPN
easat-5221	103	15	-	-	NOUN
easat-5221	103	16	commerce	commerce	ADJ
easat-5221	103	17	4.1.3.1	4.1.3.1	PROPN
easat-5221	103	18	.	.	PUNCT
easat-5221	103	19	market	market	NOUN
easat-5221	103	20	trend	trend	NOUN
easat-5221	103	21	analysis	analysis	NOUN
easat-5221	103	22	and	and	CCONJ
easat-5221	103	23	prediction	prediction	NOUN
easat-5221	103	24	in	in	ADP
easat-5221	103	25	the	the	DET
easat-5221	103	26	e	e	PROPN
easat-5221	103	27	-	-	NOUN
easat-5221	103	28	commerce	commerce	NOUN
easat-5221	103	29	market	market	NOUN
easat-5221	103	30	,	,	PUNCT
easat-5221	103	31	factors	factor	NOUN
easat-5221	103	32	such	such	ADJ
easat-5221	103	33	as	as	ADP
easat-5221	103	34	changes	change	NOUN
easat-5221	103	35	in	in	ADP
easat-5221	103	36	consumer	consumer	NOUN
easat-5221	103	37	demand	demand	NOUN
easat-5221	103	38	,	,	PUNCT
easat-5221	103	39	competitors	competitor	NOUN
easat-5221	103	40	'	'	PART
easat-5221	103	41	strategies	strategy	NOUN
easat-5221	103	42	,	,	PUNCT
easat-5221	103	43	and	and	CCONJ
easat-5221	103	44	the	the	DET
easat-5221	103	45	macroeconomic	macroeconomic	ADJ
easat-5221	103	46	environment	environment	NOUN
easat-5221	103	47	all	all	DET
easat-5221	103	48	influence	influence	NOUN
easat-5221	103	49	market	market	NOUN
easat-5221	103	50	trends	trend	NOUN
easat-5221	103	51	.	.	PUNCT
easat-5221	104	1	these	these	DET
easat-5221	104	2	factors	factor	NOUN
easat-5221	104	3	are	be	AUX
easat-5221	104	4	interrelated	interrelated	ADJ
easat-5221	104	5	and	and	CCONJ
easat-5221	104	6	interact	interact	VERB
easat-5221	104	7	with	with	ADP
easat-5221	104	8	each	each	DET
easat-5221	104	9	other	other	ADJ
easat-5221	104	10	,	,	PUNCT
easat-5221	104	11	making	make	VERB
easat-5221	104	12	predicting	predict	VERB
easat-5221	104	13	market	market	NOUN
easat-5221	104	14	trends	trend	NOUN
easat-5221	104	15	complex	complex	ADJ
easat-5221	104	16	and	and	CCONJ
easat-5221	104	17	difficult	difficult	ADJ
easat-5221	104	18	.	.	PUNCT
easat-5221	105	1	grey	grey	ADJ
easat-5221	105	2	correlation	correlation	NOUN
easat-5221	105	3	394	394	NUM
easat-5221	105	4	edelweiss	edelweiss	PROPN
easat-5221	105	5	applied	apply	VERB
easat-5221	105	6	science	science	NOUN
easat-5221	105	7	and	and	CCONJ
easat-5221	105	8	technology	technology	NOUN
easat-5221	105	9	issn	issn	PROPN
easat-5221	105	10	:	:	PUNCT
easat-5221	105	11	2576	2576	NUM
easat-5221	105	12	-	-	SYM
easat-5221	105	13	8484	8484	NUM
easat-5221	105	14	vol	vol	NOUN
easat-5221	105	15	.	.	PROPN
easat-5221	106	1	9	9	NUM
easat-5221	106	2	,	,	PUNCT
easat-5221	106	3	no	no	INTJ
easat-5221	106	4	.	.	NOUN
easat-5221	107	1	3	3	NUM
easat-5221	107	2	:	:	SYM
easat-5221	107	3	389	389	NUM
easat-5221	107	4	-	-	SYM
easat-5221	107	5	402	402	NUM
easat-5221	107	6	,	,	PUNCT
easat-5221	107	7	2025	2025	NUM
easat-5221	107	8	doi	doi	NOUN
easat-5221	107	9	:	:	PUNCT
easat-5221	107	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	107	11	©	©	PROPN
easat-5221	107	12	2025	2025	NUM
easat-5221	107	13	by	by	ADP
easat-5221	107	14	the	the	DET
easat-5221	107	15	authors	author	NOUN
easat-5221	107	16	;	;	PUNCT
easat-5221	107	17	licensee	licensee	PROPN
easat-5221	107	18	learning	learning	PROPN
easat-5221	107	19	gate	gate	PROPN
easat-5221	107	20	theory	theory	NOUN
easat-5221	107	21	can	can	AUX
easat-5221	107	22	be	be	AUX
easat-5221	107	23	used	use	VERB
easat-5221	107	24	to	to	PART
easat-5221	107	25	identify	identify	VERB
easat-5221	107	26	factors	factor	NOUN
easat-5221	107	27	that	that	PRON
easat-5221	107	28	have	have	VERB
easat-5221	107	29	a	a	DET
easat-5221	107	30	significant	significant	ADJ
easat-5221	107	31	impact	impact	NOUN
easat-5221	107	32	on	on	ADP
easat-5221	107	33	market	market	NOUN
easat-5221	107	34	trends	trend	NOUN
easat-5221	107	35	by	by	ADP
easat-5221	107	36	analyzing	analyze	VERB
easat-5221	107	37	the	the	DET
easat-5221	107	38	correlation	correlation	NOUN
easat-5221	107	39	between	between	ADP
easat-5221	107	40	these	these	DET
easat-5221	107	41	factors	factor	NOUN
easat-5221	107	42	and	and	CCONJ
easat-5221	107	43	key	key	ADJ
easat-5221	107	44	e	e	ADJ
easat-5221	107	45	-	-	NOUN
easat-5221	107	46	commerce	commerce	NOUN
easat-5221	107	47	metrics	metric	NOUN
easat-5221	107	48	such	such	ADJ
easat-5221	107	49	as	as	ADP
easat-5221	107	50	sales	sale	NOUN
easat-5221	107	51	volume	volume	NOUN
easat-5221	107	52	and	and	CCONJ
easat-5221	107	53	market	market	NOUN
easat-5221	107	54	share	share	NOUN
easat-5221	107	55	.	.	PUNCT
easat-5221	108	1	for	for	ADP
easat-5221	108	2	example	example	NOUN
easat-5221	108	3	,	,	PUNCT
easat-5221	108	4	by	by	ADP
easat-5221	108	5	collecting	collect	VERB
easat-5221	108	6	historical	historical	ADJ
easat-5221	108	7	data	datum	NOUN
easat-5221	108	8	,	,	PUNCT
easat-5221	108	9	factors	factor	NOUN
easat-5221	108	10	such	such	ADJ
easat-5221	108	11	as	as	ADP
easat-5221	108	12	consumer	consumer	NOUN
easat-5221	108	13	purchasing	purchasing	NOUN
easat-5221	108	14	power	power	NOUN
easat-5221	108	15	,	,	PUNCT
easat-5221	108	16	product	product	NOUN
easat-5221	108	17	price	price	NOUN
easat-5221	108	18	,	,	PUNCT
easat-5221	108	19	and	and	CCONJ
easat-5221	108	20	advertising	advertising	NOUN
easat-5221	108	21	investment	investment	NOUN
easat-5221	108	22	can	can	AUX
easat-5221	108	23	be	be	AUX
easat-5221	108	24	considered	consider	VERB
easat-5221	108	25	as	as	ADP
easat-5221	108	26	comparative	comparative	ADJ
easat-5221	108	27	series	series	NOUN
easat-5221	108	28	,	,	PUNCT
easat-5221	108	29	while	while	SCONJ
easat-5221	108	30	e	e	NOUN
easat-5221	108	31	-	-	NOUN
easat-5221	108	32	commerce	commerce	NOUN
easat-5221	108	33	sales	sale	NOUN
easat-5221	108	34	volume	volume	NOUN
easat-5221	108	35	can	can	AUX
easat-5221	108	36	be	be	AUX
easat-5221	108	37	used	use	VERB
easat-5221	108	38	as	as	ADP
easat-5221	108	39	a	a	DET
easat-5221	108	40	reference	reference	NOUN
easat-5221	108	41	series	series	NOUN
easat-5221	108	42	for	for	ADP
easat-5221	108	43	gray	gray	ADJ
easat-5221	108	44	correlation	correlation	NOUN
easat-5221	108	45	analysis	analysis	NOUN
easat-5221	108	46	.	.	PUNCT
easat-5221	109	1	the	the	DET
easat-5221	109	2	magnitude	magnitude	NOUN
easat-5221	109	3	of	of	ADP
easat-5221	109	4	the	the	DET
easat-5221	109	5	correlation	correlation	NOUN
easat-5221	109	6	can	can	AUX
easat-5221	109	7	be	be	AUX
easat-5221	109	8	used	use	VERB
easat-5221	109	9	to	to	PART
easat-5221	109	10	determine	determine	VERB
easat-5221	109	11	which	which	DET
easat-5221	109	12	factors	factor	NOUN
easat-5221	109	13	have	have	VERB
easat-5221	109	14	a	a	DET
easat-5221	109	15	greater	great	ADJ
easat-5221	109	16	impact	impact	NOUN
easat-5221	109	17	on	on	ADP
easat-5221	109	18	sales	sale	NOUN
easat-5221	109	19	,	,	PUNCT
easat-5221	109	20	thus	thus	ADV
easat-5221	109	21	providing	provide	VERB
easat-5221	109	22	a	a	DET
easat-5221	109	23	basis	basis	NOUN
easat-5221	109	24	for	for	ADP
easat-5221	109	25	forecasting	forecast	VERB
easat-5221	109	26	market	market	NOUN
easat-5221	109	27	trends	trend	NOUN
easat-5221	109	28	.	.	PUNCT
easat-5221	110	1	enterprises	enterprise	NOUN
easat-5221	110	2	can	can	AUX
easat-5221	110	3	adjust	adjust	VERB
easat-5221	110	4	their	their	PRON
easat-5221	110	5	production	production	NOUN
easat-5221	110	6	,	,	PUNCT
easat-5221	110	7	inventory	inventory	NOUN
easat-5221	110	8	and	and	CCONJ
easat-5221	110	9	marketing	marketing	NOUN
easat-5221	110	10	strategies	strategy	NOUN
easat-5221	110	11	in	in	ADP
easat-5221	110	12	advance	advance	NOUN
easat-5221	110	13	to	to	PART
easat-5221	110	14	adapt	adapt	VERB
easat-5221	110	15	to	to	ADP
easat-5221	110	16	market	market	NOUN
easat-5221	110	17	changes	change	NOUN
easat-5221	110	18	based	base	VERB
easat-5221	110	19	on	on	ADP
easat-5221	110	20	the	the	DET
easat-5221	110	21	forecast	forecast	NOUN
easat-5221	110	22	results	result	NOUN
easat-5221	110	23	.	.	PUNCT
easat-5221	111	1	4.1.3.2	4.1.3.2	X
easat-5221	111	2	.	.	PUNCT
easat-5221	111	3	supplier	supplier	NOUN
easat-5221	111	4	evaluation	evaluation	NOUN
easat-5221	111	5	and	and	CCONJ
easat-5221	111	6	selection	selection	NOUN
easat-5221	111	7	e	e	NOUN
easat-5221	111	8	-	-	NOUN
easat-5221	111	9	commerce	commerce	NOUN
easat-5221	111	10	companies	company	NOUN
easat-5221	111	11	usually	usually	ADV
easat-5221	111	12	need	need	VERB
easat-5221	111	13	to	to	PART
easat-5221	111	14	work	work	VERB
easat-5221	111	15	with	with	ADP
easat-5221	111	16	multiple	multiple	ADJ
easat-5221	111	17	suppliers	supplier	NOUN
easat-5221	111	18	,	,	PUNCT
easat-5221	111	19	whose	whose	DET
easat-5221	111	20	performance	performance	NOUN
easat-5221	111	21	directly	directly	ADV
easat-5221	111	22	affects	affect	VERB
easat-5221	111	23	product	product	NOUN
easat-5221	111	24	quality	quality	NOUN
easat-5221	111	25	,	,	PUNCT
easat-5221	111	26	cost	cost	NOUN
easat-5221	111	27	and	and	CCONJ
easat-5221	111	28	delivery	delivery	NOUN
easat-5221	111	29	time	time	NOUN
easat-5221	111	30	.	.	PUNCT
easat-5221	112	1	multiple	multiple	ADJ
easat-5221	112	2	evaluation	evaluation	NOUN
easat-5221	112	3	indicators	indicator	NOUN
easat-5221	112	4	are	be	AUX
easat-5221	112	5	used	use	VERB
easat-5221	112	6	in	in	ADP
easat-5221	112	7	supplier	supplier	NOUN
easat-5221	112	8	evaluation	evaluation	NOUN
easat-5221	112	9	.	.	PUNCT
easat-5221	113	1	due	due	ADP
easat-5221	113	2	to	to	ADP
easat-5221	113	3	the	the	DET
easat-5221	113	4	different	different	ADJ
easat-5221	113	5	dimensions	dimension	NOUN
easat-5221	113	6	of	of	ADP
easat-5221	113	7	these	these	DET
easat-5221	113	8	indicators	indicator	NOUN
easat-5221	113	9	,	,	PUNCT
easat-5221	113	10	some	some	DET
easat-5221	113	11	information	information	NOUN
easat-5221	113	12	may	may	AUX
easat-5221	113	13	be	be	AUX
easat-5221	113	14	incomplete	incomplete	ADJ
easat-5221	113	15	,	,	PUNCT
easat-5221	113	16	and	and	CCONJ
easat-5221	113	17	it	it	PRON
easat-5221	113	18	is	be	AUX
easat-5221	113	19	difficult	difficult	ADJ
easat-5221	113	20	for	for	SCONJ
easat-5221	113	21	traditional	traditional	ADJ
easat-5221	113	22	evaluation	evaluation	NOUN
easat-5221	113	23	methods	method	NOUN
easat-5221	113	24	to	to	PART
easat-5221	113	25	accurately	accurately	ADV
easat-5221	113	26	judge	judge	VERB
easat-5221	113	27	the	the	DET
easat-5221	113	28	comprehensive	comprehensive	ADJ
easat-5221	113	29	ability	ability	NOUN
easat-5221	113	30	of	of	ADP
easat-5221	113	31	suppliers	supplier	NOUN
easat-5221	113	32	.	.	PUNCT
easat-5221	114	1	gray	gray	ADJ
easat-5221	114	2	correlation	correlation	NOUN
easat-5221	114	3	theory	theory	NOUN
easat-5221	114	4	can	can	AUX
easat-5221	114	5	take	take	VERB
easat-5221	114	6	the	the	DET
easat-5221	114	7	enterprise	enterprise	NOUN
easat-5221	114	8	's	's	PART
easat-5221	114	9	expected	expect	VERB
easat-5221	114	10	indicators	indicator	NOUN
easat-5221	114	11	of	of	ADP
easat-5221	114	12	suppliers	supplier	NOUN
easat-5221	114	13	as	as	ADP
easat-5221	114	14	a	a	DET
easat-5221	114	15	reference	reference	NOUN
easat-5221	114	16	sequence	sequence	NOUN
easat-5221	114	17	and	and	CCONJ
easat-5221	114	18	the	the	DET
easat-5221	114	19	actual	actual	ADJ
easat-5221	114	20	performance	performance	NOUN
easat-5221	114	21	indicators	indicator	NOUN
easat-5221	114	22	of	of	ADP
easat-5221	114	23	each	each	DET
easat-5221	114	24	supplier	supplier	NOUN
easat-5221	114	25	as	as	ADP
easat-5221	114	26	a	a	DET
easat-5221	114	27	comparison	comparison	NOUN
easat-5221	114	28	sequence	sequence	NOUN
easat-5221	114	29	.	.	PUNCT
easat-5221	115	1	by	by	ADP
easat-5221	115	2	calculating	calculate	VERB
easat-5221	115	3	the	the	DET
easat-5221	115	4	correlation	correlation	NOUN
easat-5221	115	5	degree	degree	NOUN
easat-5221	115	6	,	,	PUNCT
easat-5221	115	7	the	the	DET
easat-5221	115	8	degree	degree	NOUN
easat-5221	115	9	of	of	ADP
easat-5221	115	10	correspondence	correspondence	NOUN
easat-5221	115	11	between	between	ADP
easat-5221	115	12	the	the	DET
easat-5221	115	13	suppliers	supplier	NOUN
easat-5221	115	14	and	and	CCONJ
easat-5221	115	15	the	the	DET
easat-5221	115	16	company	company	NOUN
easat-5221	115	17	's	's	PART
easat-5221	115	18	expectations	expectation	NOUN
easat-5221	115	19	can	can	AUX
easat-5221	115	20	be	be	AUX
easat-5221	115	21	evaluated	evaluate	VERB
easat-5221	115	22	.	.	PUNCT
easat-5221	116	1	a	a	DET
easat-5221	116	2	supplier	supplier	NOUN
easat-5221	116	3	with	with	ADP
easat-5221	116	4	a	a	DET
easat-5221	116	5	high	high	ADJ
easat-5221	116	6	correlation	correlation	NOUN
easat-5221	116	7	degree	degree	NOUN
easat-5221	116	8	indicates	indicate	VERB
easat-5221	116	9	that	that	SCONJ
easat-5221	116	10	its	its	PRON
easat-5221	116	11	performance	performance	NOUN
easat-5221	116	12	in	in	ADP
easat-5221	116	13	all	all	DET
easat-5221	116	14	aspects	aspect	NOUN
easat-5221	116	15	is	be	AUX
easat-5221	116	16	closer	close	ADJ
easat-5221	116	17	to	to	ADP
easat-5221	116	18	the	the	DET
easat-5221	116	19	company	company	NOUN
easat-5221	116	20	's	's	PART
easat-5221	116	21	requirements	requirement	NOUN
easat-5221	116	22	and	and	CCONJ
easat-5221	116	23	is	be	AUX
easat-5221	116	24	a	a	DET
easat-5221	116	25	better	well	ADJ
easat-5221	116	26	choice	choice	NOUN
easat-5221	116	27	for	for	ADP
easat-5221	116	28	quality	quality	NOUN
easat-5221	116	29	suppliers	supplier	NOUN
easat-5221	116	30	.	.	PUNCT
easat-5221	117	1	through	through	ADP
easat-5221	117	2	this	this	DET
easat-5221	117	3	method	method	NOUN
easat-5221	117	4	,	,	PUNCT
easat-5221	117	5	companies	company	NOUN
easat-5221	117	6	can	can	AUX
easat-5221	117	7	select	select	VERB
easat-5221	117	8	suppliers	supplier	NOUN
easat-5221	117	9	more	more	ADV
easat-5221	117	10	scientifically	scientifically	ADV
easat-5221	117	11	,	,	PUNCT
easat-5221	117	12	reduce	reduce	VERB
easat-5221	117	13	procurement	procurement	NOUN
easat-5221	117	14	costs	cost	NOUN
easat-5221	117	15	and	and	CCONJ
easat-5221	117	16	improve	improve	VERB
easat-5221	117	17	the	the	DET
easat-5221	117	18	stability	stability	NOUN
easat-5221	117	19	of	of	ADP
easat-5221	117	20	the	the	DET
easat-5221	117	21	supply	supply	NOUN
easat-5221	117	22	chain	chain	NOUN
easat-5221	117	23	.	.	PUNCT
easat-5221	118	1	4.1.3.3	4.1.3.3	NUM
easat-5221	118	2	.	.	PUNCT
easat-5221	118	3	customer	customer	NOUN
easat-5221	118	4	relationship	relationship	NOUN
easat-5221	118	5	management	management	NOUN
easat-5221	118	6	customers	customer	NOUN
easat-5221	118	7	are	be	AUX
easat-5221	118	8	an	an	DET
easat-5221	118	9	important	important	ADJ
easat-5221	118	10	asset	asset	NOUN
easat-5221	118	11	for	for	ADP
easat-5221	118	12	e	e	NOUN
easat-5221	118	13	-	-	NOUN
easat-5221	118	14	commerce	commerce	NOUN
easat-5221	118	15	companies	company	NOUN
easat-5221	118	16	.	.	PUNCT
easat-5221	119	1	understanding	understand	VERB
easat-5221	119	2	customer	customer	NOUN
easat-5221	119	3	needs	need	VERB
easat-5221	119	4	and	and	CCONJ
easat-5221	119	5	improving	improve	VERB
easat-5221	119	6	customer	customer	NOUN
easat-5221	119	7	satisfaction	satisfaction	NOUN
easat-5221	119	8	and	and	CCONJ
easat-5221	119	9	loyalty	loyalty	NOUN
easat-5221	119	10	are	be	AUX
easat-5221	119	11	key	key	ADJ
easat-5221	119	12	to	to	ADP
easat-5221	119	13	business	business	NOUN
easat-5221	119	14	success	success	NOUN
easat-5221	119	15	.	.	PUNCT
easat-5221	120	1	in	in	ADP
easat-5221	120	2	the	the	DET
easat-5221	120	3	process	process	NOUN
easat-5221	120	4	of	of	ADP
easat-5221	120	5	customer	customer	NOUN
easat-5221	120	6	relationship	relationship	NOUN
easat-5221	120	7	management	management	NOUN
easat-5221	120	8	,	,	PUNCT
easat-5221	120	9	companies	company	NOUN
easat-5221	120	10	collect	collect	VERB
easat-5221	120	11	a	a	DET
easat-5221	120	12	large	large	ADJ
easat-5221	120	13	amount	amount	NOUN
easat-5221	120	14	of	of	ADP
easat-5221	120	15	customer	customer	NOUN
easat-5221	120	16	information	information	NOUN
easat-5221	120	17	,	,	PUNCT
easat-5221	120	18	such	such	ADJ
easat-5221	120	19	as	as	ADP
easat-5221	120	20	basic	basic	ADJ
easat-5221	120	21	customer	customer	NOUN
easat-5221	120	22	information	information	NOUN
easat-5221	120	23	,	,	PUNCT
easat-5221	120	24	purchasing	purchase	VERB
easat-5221	120	25	behavior	behavior	NOUN
easat-5221	120	26	,	,	PUNCT
easat-5221	120	27	browsing	browse	VERB
easat-5221	120	28	records	record	NOUN
easat-5221	120	29	and	and	CCONJ
easat-5221	120	30	so	so	ADV
easat-5221	120	31	on	on	ADV
easat-5221	120	32	.	.	PUNCT
easat-5221	121	1	grey	grey	ADJ
easat-5221	121	2	correlation	correlation	NOUN
easat-5221	121	3	theory	theory	NOUN
easat-5221	121	4	can	can	AUX
easat-5221	121	5	analyze	analyze	VERB
easat-5221	121	6	the	the	DET
easat-5221	121	7	correlation	correlation	NOUN
easat-5221	121	8	relationship	relationship	NOUN
easat-5221	121	9	between	between	ADP
easat-5221	121	10	these	these	DET
easat-5221	121	11	customer	customer	NOUN
easat-5221	121	12	information	information	NOUN
easat-5221	121	13	and	and	CCONJ
easat-5221	121	14	the	the	DET
easat-5221	121	15	degree	degree	NOUN
easat-5221	121	16	of	of	ADP
easat-5221	121	17	their	their	PRON
easat-5221	121	18	correlation	correlation	NOUN
easat-5221	121	19	with	with	ADP
easat-5221	121	20	key	key	ADJ
easat-5221	121	21	indicators	indicator	NOUN
easat-5221	121	22	such	such	ADJ
easat-5221	121	23	as	as	ADP
easat-5221	121	24	customer	customer	NOUN
easat-5221	121	25	loyalty	loyalty	NOUN
easat-5221	121	26	and	and	CCONJ
easat-5221	121	27	customer	customer	NOUN
easat-5221	121	28	value	value	NOUN
easat-5221	121	29	.	.	PUNCT
easat-5221	122	1	for	for	ADP
easat-5221	122	2	example	example	NOUN
easat-5221	122	3	,	,	PUNCT
easat-5221	122	4	the	the	DET
easat-5221	122	5	analysis	analysis	NOUN
easat-5221	122	6	shows	show	VERB
easat-5221	122	7	that	that	SCONJ
easat-5221	122	8	there	there	PRON
easat-5221	122	9	is	be	VERB
easat-5221	122	10	a	a	DET
easat-5221	122	11	high	high	ADJ
easat-5221	122	12	correlation	correlation	NOUN
easat-5221	122	13	between	between	ADP
easat-5221	122	14	customer	customer	NOUN
easat-5221	122	15	purchase	purchase	NOUN
easat-5221	122	16	frequency	frequency	NOUN
easat-5221	122	17	and	and	CCONJ
easat-5221	122	18	customer	customer	NOUN
easat-5221	122	19	loyalty	loyalty	NOUN
easat-5221	122	20	.	.	PUNCT
easat-5221	123	1	companies	company	NOUN
easat-5221	123	2	can	can	AUX
easat-5221	123	3	create	create	VERB
easat-5221	123	4	incentives	incentive	NOUN
easat-5221	123	5	to	to	PART
easat-5221	123	6	encourage	encourage	VERB
easat-5221	123	7	customers	customer	NOUN
easat-5221	123	8	to	to	PART
easat-5221	123	9	buy	buy	VERB
easat-5221	123	10	more	more	ADV
easat-5221	123	11	frequently	frequently	ADV
easat-5221	123	12	and	and	CCONJ
easat-5221	123	13	thus	thus	ADV
easat-5221	123	14	improve	improve	VERB
easat-5221	123	15	customer	customer	NOUN
easat-5221	123	16	loyalty	loyalty	NOUN
easat-5221	123	17	.	.	PUNCT
easat-5221	124	1	at	at	ADP
easat-5221	124	2	the	the	DET
easat-5221	124	3	same	same	ADJ
easat-5221	124	4	time	time	NOUN
easat-5221	124	5	,	,	PUNCT
easat-5221	124	6	companies	company	NOUN
easat-5221	124	7	can	can	AUX
easat-5221	124	8	use	use	VERB
easat-5221	124	9	the	the	DET
easat-5221	124	10	correlation	correlation	NOUN
easat-5221	124	11	analysis	analysis	NOUN
easat-5221	124	12	of	of	ADP
easat-5221	124	13	customer	customer	NOUN
easat-5221	124	14	information	information	NOUN
easat-5221	124	15	to	to	PART
easat-5221	124	16	better	well	ADV
easat-5221	124	17	understand	understand	VERB
easat-5221	124	18	customer	customer	NOUN
easat-5221	124	19	needs	need	NOUN
easat-5221	124	20	,	,	PUNCT
easat-5221	124	21	offer	offer	VERB
easat-5221	124	22	customers	customer	NOUN
easat-5221	124	23	personalized	personalize	VERB
easat-5221	124	24	products	product	NOUN
easat-5221	124	25	and	and	CCONJ
easat-5221	124	26	services	service	NOUN
easat-5221	124	27	and	and	CCONJ
easat-5221	124	28	improve	improve	VERB
easat-5221	124	29	customer	customer	NOUN
easat-5221	124	30	satisfaction	satisfaction	NOUN
easat-5221	124	31	.	.	PUNCT
easat-5221	125	1	4.1.3.4	4.1.3.4	X
easat-5221	125	2	.	.	PUNCT
easat-5221	125	3	marketing	marketing	NOUN
easat-5221	125	4	effectiveness	effectiveness	NOUN
easat-5221	125	5	evaluation	evaluation	NOUN
easat-5221	125	6	e	e	NOUN
easat-5221	125	7	-	-	NOUN
easat-5221	125	8	commerce	commerce	NOUN
easat-5221	125	9	companies	company	NOUN
easat-5221	125	10	carry	carry	VERB
easat-5221	125	11	out	out	ADP
easat-5221	125	12	a	a	DET
easat-5221	125	13	variety	variety	NOUN
easat-5221	125	14	of	of	ADP
easat-5221	125	15	marketing	marketing	NOUN
easat-5221	125	16	activities	activity	NOUN
easat-5221	125	17	,	,	PUNCT
easat-5221	125	18	such	such	ADJ
easat-5221	125	19	as	as	ADP
easat-5221	125	20	advertising	advertising	NOUN
easat-5221	125	21	,	,	PUNCT
easat-5221	125	22	sales	sale	NOUN
easat-5221	125	23	promotion	promotion	NOUN
easat-5221	125	24	,	,	PUNCT
easat-5221	125	25	social	social	ADJ
easat-5221	125	26	media	medium	NOUN
easat-5221	125	27	marketing	marketing	NOUN
easat-5221	125	28	,	,	PUNCT
easat-5221	125	29	etc	etc	X
easat-5221	125	30	.	.	X
easat-5221	125	31	,	,	PUNCT
easat-5221	125	32	to	to	PART
easat-5221	125	33	attract	attract	VERB
easat-5221	125	34	customers	customer	NOUN
easat-5221	125	35	.	.	PUNCT
easat-5221	126	1	however	however	ADV
easat-5221	126	2	,	,	PUNCT
easat-5221	126	3	different	different	ADJ
easat-5221	126	4	marketing	marketing	NOUN
easat-5221	126	5	activities	activity	NOUN
easat-5221	126	6	have	have	VERB
easat-5221	126	7	different	different	ADJ
easat-5221	126	8	degrees	degree	NOUN
easat-5221	126	9	of	of	ADP
easat-5221	126	10	influence	influence	NOUN
easat-5221	126	11	on	on	ADP
easat-5221	126	12	marketing	marketing	NOUN
easat-5221	126	13	effectiveness	effectiveness	NOUN
easat-5221	126	14	,	,	PUNCT
easat-5221	126	15	and	and	CCONJ
easat-5221	126	16	companies	company	NOUN
easat-5221	126	17	need	need	VERB
easat-5221	126	18	to	to	PART
easat-5221	126	19	evaluate	evaluate	VERB
easat-5221	126	20	the	the	DET
easat-5221	126	21	effectiveness	effectiveness	NOUN
easat-5221	126	22	of	of	ADP
easat-5221	126	23	different	different	ADJ
easat-5221	126	24	marketing	marketing	NOUN
easat-5221	126	25	activities	activity	NOUN
easat-5221	126	26	in	in	ADP
easat-5221	126	27	order	order	NOUN
easat-5221	126	28	to	to	PART
easat-5221	126	29	rationally	rationally	ADV
easat-5221	126	30	allocate	allocate	VERB
easat-5221	126	31	marketing	marketing	NOUN
easat-5221	126	32	resources	resource	NOUN
easat-5221	126	33	.	.	PUNCT
easat-5221	127	1	the	the	DET
easat-5221	127	2	gray	gray	ADJ
easat-5221	127	3	correlation	correlation	NOUN
easat-5221	127	4	theory	theory	NOUN
easat-5221	127	5	can	can	AUX
easat-5221	127	6	take	take	VERB
easat-5221	127	7	the	the	DET
easat-5221	127	8	various	various	ADJ
easat-5221	127	9	factors	factor	NOUN
easat-5221	127	10	of	of	ADP
easat-5221	127	11	marketing	marketing	NOUN
easat-5221	127	12	activities	activity	NOUN
easat-5221	127	13	as	as	ADP
easat-5221	127	14	the	the	DET
easat-5221	127	15	comparison	comparison	NOUN
easat-5221	127	16	sequence	sequence	NOUN
easat-5221	127	17	and	and	CCONJ
easat-5221	127	18	the	the	DET
easat-5221	127	19	marketing	marketing	NOUN
easat-5221	127	20	effect	effect	NOUN
easat-5221	127	21	indicators	indicator	NOUN
easat-5221	127	22	as	as	ADP
easat-5221	127	23	the	the	DET
easat-5221	127	24	reference	reference	NOUN
easat-5221	127	25	sequence	sequence	NOUN
easat-5221	127	26	.	.	PUNCT
easat-5221	128	1	by	by	ADP
easat-5221	128	2	calculating	calculate	VERB
easat-5221	128	3	the	the	DET
easat-5221	128	4	degree	degree	NOUN
easat-5221	128	5	of	of	ADP
easat-5221	128	6	correlation	correlation	NOUN
easat-5221	128	7	,	,	PUNCT
easat-5221	128	8	the	the	DET
easat-5221	128	9	influence	influence	NOUN
easat-5221	128	10	of	of	ADP
easat-5221	128	11	the	the	DET
easat-5221	128	12	individual	individual	ADJ
easat-5221	128	13	factors	factor	NOUN
easat-5221	128	14	of	of	ADP
easat-5221	128	15	marketing	marketing	NOUN
easat-5221	128	16	activities	activity	NOUN
easat-5221	128	17	on	on	ADP
easat-5221	128	18	marketing	marketing	NOUN
easat-5221	128	19	effectiveness	effectiveness	NOUN
easat-5221	128	20	can	can	AUX
easat-5221	128	21	be	be	AUX
easat-5221	128	22	evaluated	evaluate	VERB
easat-5221	128	23	.	.	PUNCT
easat-5221	129	1	with	with	ADP
easat-5221	129	2	this	this	DET
easat-5221	129	3	method	method	NOUN
easat-5221	129	4	,	,	PUNCT
easat-5221	129	5	companies	company	NOUN
easat-5221	129	6	can	can	AUX
easat-5221	129	7	identify	identify	VERB
easat-5221	129	8	the	the	DET
easat-5221	129	9	factors	factor	NOUN
easat-5221	129	10	that	that	PRON
easat-5221	129	11	have	have	VERB
easat-5221	129	12	a	a	DET
easat-5221	129	13	greater	great	ADJ
easat-5221	129	14	impact	impact	NOUN
easat-5221	129	15	on	on	ADP
easat-5221	129	16	marketing	marketing	NOUN
easat-5221	129	17	effectiveness	effectiveness	NOUN
easat-5221	129	18	and	and	CCONJ
easat-5221	129	19	improve	improve	VERB
easat-5221	129	20	marketing	marketing	NOUN
easat-5221	129	21	roi	roi	NOUN
easat-5221	129	22	by	by	ADP
easat-5221	129	23	optimizing	optimize	VERB
easat-5221	129	24	the	the	DET
easat-5221	129	25	marketing	marketing	NOUN
easat-5221	129	26	campaign	campaign	NOUN
easat-5221	129	27	plan	plan	NOUN
easat-5221	129	28	.	.	PUNCT
easat-5221	130	1	395	395	NUM
easat-5221	130	2	edelweiss	edelweiss	PROPN
easat-5221	130	3	applied	apply	VERB
easat-5221	130	4	science	science	NOUN
easat-5221	130	5	and	and	CCONJ
easat-5221	130	6	technology	technology	NOUN
easat-5221	130	7	issn	issn	PROPN
easat-5221	130	8	:	:	PUNCT
easat-5221	130	9	2576	2576	NUM
easat-5221	130	10	-	-	SYM
easat-5221	130	11	8484	8484	NUM
easat-5221	130	12	vol	vol	NOUN
easat-5221	130	13	.	.	PROPN
easat-5221	131	1	9	9	NUM
easat-5221	131	2	,	,	PUNCT
easat-5221	131	3	no	no	INTJ
easat-5221	131	4	.	.	NOUN
easat-5221	132	1	3	3	NUM
easat-5221	132	2	:	:	SYM
easat-5221	132	3	389	389	NUM
easat-5221	132	4	-	-	SYM
easat-5221	132	5	402	402	NUM
easat-5221	132	6	,	,	PUNCT
easat-5221	132	7	2025	2025	NUM
easat-5221	132	8	doi	doi	NOUN
easat-5221	132	9	:	:	PUNCT
easat-5221	132	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	132	11	©	©	PROPN
easat-5221	132	12	2025	2025	NUM
easat-5221	132	13	by	by	ADP
easat-5221	132	14	the	the	DET
easat-5221	132	15	authors	author	NOUN
easat-5221	132	16	;	;	PUNCT
easat-5221	132	17	licensee	licensee	PROPN
easat-5221	132	18	learning	learning	NOUN
easat-5221	132	19	gate	gate	NOUN
easat-5221	132	20	5	5	NUM
easat-5221	132	21	.	.	PUNCT
easat-5221	132	22	empirical	empirical	ADJ
easat-5221	132	23	results	result	NOUN
easat-5221	132	24	and	and	CCONJ
easat-5221	132	25	analysis	analysis	NOUN
easat-5221	132	26	5.1	5.1	NUM
easat-5221	132	27	.	.	PUNCT
easat-5221	133	1	sample	sample	NOUN
easat-5221	133	2	collection	collection	NOUN
easat-5221	133	3	we	we	PRON
easat-5221	133	4	have	have	AUX
easat-5221	133	5	collected	collect	VERB
easat-5221	133	6	relevant	relevant	ADJ
easat-5221	133	7	data	datum	NOUN
easat-5221	133	8	regarding	regard	VERB
easat-5221	133	9	e	e	PROPN
easat-5221	133	10	-	-	NOUN
easat-5221	133	11	commerce	commerce	NOUN
easat-5221	133	12	marketing	marketing	NOUN
easat-5221	133	13	of	of	ADP
easat-5221	133	14	an	an	DET
easat-5221	133	15	e	e	NOUN
easat-5221	133	16	-	-	NOUN
easat-5221	133	17	commerce	commerce	NOUN
easat-5221	133	18	platform	platform	NOUN
easat-5221	133	19	over	over	ADP
easat-5221	133	20	a	a	DET
easat-5221	133	21	certain	certain	ADJ
easat-5221	133	22	period	period	NOUN
easat-5221	133	23	of	of	ADP
easat-5221	133	24	time	time	NOUN
easat-5221	133	25	.	.	PUNCT
easat-5221	134	1	the	the	DET
easat-5221	134	2	data	data	NOUN
easat-5221	134	3	involves	involve	VERB
easat-5221	134	4	four	four	NUM
easat-5221	134	5	factors	factor	NOUN
easat-5221	134	6	(	(	PUNCT
easat-5221	134	7	comparison	comparison	NOUN
easat-5221	134	8	sequences	sequence	NOUN
easat-5221	134	9	)	)	PUNCT
easat-5221	134	10	that	that	PRON
easat-5221	134	11	influence	influence	VERB
easat-5221	134	12	the	the	DET
easat-5221	134	13	effectiveness	effectiveness	NOUN
easat-5221	134	14	of	of	ADP
easat-5221	134	15	e	e	NOUN
easat-5221	134	16	-	-	NOUN
easat-5221	134	17	commerce	commerce	NOUN
easat-5221	134	18	marketing	marketing	NOUN
easat-5221	134	19	and	and	CCONJ
easat-5221	134	20	a	a	DET
easat-5221	134	21	key	key	ADJ
easat-5221	134	22	indicator	indicator	NOUN
easat-5221	134	23	(	(	PUNCT
easat-5221	134	24	reference	reference	NOUN
easat-5221	134	25	sequence	sequence	NOUN
easat-5221	134	26	)	)	PUNCT
easat-5221	134	27	reflecting	reflect	VERB
easat-5221	134	28	the	the	DET
easat-5221	134	29	marketing	marketing	NOUN
easat-5221	134	30	effectiveness	effectiveness	NOUN
easat-5221	134	31	.	.	PUNCT
easat-5221	135	1	the	the	DET
easat-5221	135	2	specific	specific	ADJ
easat-5221	135	3	settings	setting	NOUN
easat-5221	135	4	are	be	AUX
easat-5221	135	5	as	as	SCONJ
easat-5221	135	6	follows	follow	VERB
easat-5221	135	7	:	:	PUNCT
easat-5221	135	8	reference	reference	NOUN
easat-5221	135	9	sequence	sequence	NOUN
easat-5221	135	10	(	(	PUNCT
easat-5221	135	11	parent	parent	NOUN
easat-5221	135	12	factor	factor	NOUN
easat-5221	135	13	):	):	PUNCT
easat-5221	135	14	the	the	DET
easat-5221	135	15	total	total	ADJ
easat-5221	135	16	sales	sale	NOUN
easat-5221	135	17	amount	amount	NOUN
easat-5221	135	18	(	(	PUNCT
easat-5221	135	19	in	in	ADP
easat-5221	135	20	ten	ten	NUM
easat-5221	135	21	thousand	thousand	NUM
easat-5221	135	22	yuan	yuan	NOUN
easat-5221	135	23	)	)	PUNCT
easat-5221	135	24	of	of	ADP
easat-5221	135	25	commodities	commodity	NOUN
easat-5221	135	26	is	be	AUX
easat-5221	135	27	used	use	VERB
easat-5221	135	28	to	to	PART
easat-5221	135	29	measure	measure	VERB
easat-5221	135	30	the	the	DET
easat-5221	135	31	effectiveness	effectiveness	NOUN
easat-5221	135	32	of	of	ADP
easat-5221	135	33	e	e	NOUN
easat-5221	135	34	-	-	NOUN
easat-5221	135	35	commerce	commerce	NOUN
easat-5221	135	36	marketing	marketing	NOUN
easat-5221	135	37	,	,	PUNCT
easat-5221	135	38	denoted	denote	VERB
easat-5221	135	39	as	as	ADP
easat-5221	135	40	x0	x0	PROPN
easat-5221	135	41	.	.	PUNCT
easat-5221	136	1	table1	table1	PROPN
easat-5221	136	2	.	.	PUNCT
easat-5221	137	1	comparison	comparison	NOUN
easat-5221	137	2	sequences	sequence	NOUN
easat-5221	137	3	.	.	PUNCT
easat-5221	138	1	x1	x1	X
easat-5221	138	2	:	:	PUNCT
easat-5221	138	3	advertising	advertise	VERB
easat-5221	138	4	investment	investment	NOUN
easat-5221	138	5	cost	cost	NOUN
easat-5221	138	6	on	on	ADP
easat-5221	138	7	the	the	DET
easat-5221	138	8	platform	platform	NOUN
easat-5221	138	9	(	(	PUNCT
easat-5221	138	10	in	in	ADP
easat-5221	138	11	ten	ten	NUM
easat-5221	138	12	thousand	thousand	NUM
easat-5221	138	13	yuan	yuan	NOUN
easat-5221	138	14	)	)	PUNCT
easat-5221	139	1	x2	x2	NOUN
easat-5221	139	2	:	:	PUNCT
easat-5221	139	3	the	the	DET
easat-5221	139	4	number	number	NOUN
easat-5221	139	5	of	of	ADP
easat-5221	139	6	new	new	ADJ
easat-5221	139	7	user	user	NOUN
easat-5221	139	8	registrations	registration	NOUN
easat-5221	139	9	(	(	PUNCT
easat-5221	139	10	in	in	ADP
easat-5221	139	11	persons	person	NOUN
easat-5221	139	12	)	)	PUNCT
easat-5221	139	13	x3	x3	ADJ
easat-5221	139	14	:	:	PUNCT
easat-5221	139	15	the	the	DET
easat-5221	139	16	repurchase	repurchase	NOUN
easat-5221	139	17	rate	rate	NOUN
easat-5221	139	18	of	of	ADP
easat-5221	139	19	old	old	ADJ
easat-5221	139	20	users	user	NOUN
easat-5221	139	21	(	(	PUNCT
easat-5221	139	22	%	%	INTJ
easat-5221	139	23	)	)	PUNCT
easat-5221	140	1	x4	x4	PROPN
easat-5221	140	2	:	:	PUNCT
easat-5221	140	3	the	the	DET
easat-5221	140	4	exposure	exposure	NOUN
easat-5221	140	5	volume	volume	NOUN
easat-5221	140	6	of	of	ADP
easat-5221	140	7	social	social	ADJ
easat-5221	140	8	media	medium	NOUN
easat-5221	140	9	promotion	promotion	NOUN
easat-5221	140	10	(	(	PUNCT
easat-5221	140	11	in	in	ADP
easat-5221	140	12	thousands	thousand	NOUN
easat-5221	140	13	of	of	ADP
easat-5221	140	14	times	time	NOUN
easat-5221	140	15	)	)	PUNCT
easat-5221	140	16	table	table	NOUN
easat-5221	140	17	2	2	NUM
easat-5221	140	18	.	.	PUNCT
easat-5221	141	1	data	datum	NOUN
easat-5221	141	2	collected	collect	VERB
easat-5221	141	3	over	over	ADP
easat-5221	141	4	5	5	NUM
easat-5221	141	5	consecutive	consecutive	ADJ
easat-5221	141	6	time	time	NOUN
easat-5221	141	7	periods	period	NOUN
easat-5221	141	8	.	.	PUNCT
easat-5221	141	9	time	time	NOUN
easat-5221	141	10	period	period	NOUN
easat-5221	141	11	x0	x0	PROPN
easat-5221	141	12	(	(	PUNCT
easat-5221	141	13	total	total	ADJ
easat-5221	141	14	sales	sale	NOUN
easat-5221	141	15	amount	amount	NOUN
easat-5221	141	16	)	)	PUNCT
easat-5221	142	1	x1	x1	PROPN
easat-5221	142	2	(	(	PUNCT
easat-5221	142	3	advertising	advertising	NOUN
easat-5221	142	4	investment	investment	NOUN
easat-5221	142	5	cost	cost	NOUN
easat-5221	142	6	)	)	PUNCT
easat-5221	143	1	x2	x2	NOUN
easat-5221	143	2	(	(	PUNCT
easat-5221	143	3	number	number	NOUN
easat-5221	143	4	of	of	ADP
easat-5221	143	5	new	new	ADJ
easat-5221	143	6	user	user	NOUN
easat-5221	143	7	registrations	registration	NOUN
easat-5221	143	8	)	)	PUNCT
easat-5221	144	1	x3	x3	ADV
easat-5221	144	2	(	(	PUNCT
easat-5221	144	3	repurchase	repurchase	NOUN
easat-5221	144	4	rate	rate	NOUN
easat-5221	144	5	of	of	ADP
easat-5221	144	6	old	old	ADJ
easat-5221	144	7	users	user	NOUN
easat-5221	144	8	)	)	PUNCT
easat-5221	144	9	x4	x4	PROPN
easat-5221	145	1	(	(	PUNCT
easat-5221	145	2	exposure	exposure	NOUN
easat-5221	145	3	volume	volume	NOUN
easat-5221	145	4	of	of	ADP
easat-5221	145	5	social	social	ADJ
easat-5221	145	6	media	medium	NOUN
easat-5221	145	7	promotion	promotion	NOUN
easat-5221	145	8	)	)	PUNCT
easat-5221	145	9	1	1	NUM
easat-5221	145	10	100	100	NUM
easat-5221	145	11	10	10	NUM
easat-5221	145	12	500	500	NUM
easat-5221	145	13	30	30	NUM
easat-5221	145	14	200	200	NUM
easat-5221	145	15	2	2	NUM
easat-5221	145	16	120	120	NUM
easat-5221	145	17	12	12	NUM
easat-5221	145	18	600	600	NUM
easat-5221	145	19	35	35	NUM
easat-5221	145	20	250	250	NUM
easat-5221	145	21	3	3	NUM
easat-5221	145	22	110	110	NUM
easat-5221	145	23	11	11	NUM
easat-5221	145	24	550	550	NUM
easat-5221	145	25	32	32	NUM
easat-5221	145	26	220	220	NUM
easat-5221	145	27	4	4	NUM
easat-5221	145	28	130	130	NUM
easat-5221	145	29	14	14	NUM
easat-5221	145	30	700	700	NUM
easat-5221	145	31	38	38	NUM
easat-5221	145	32	280	280	NUM
easat-5221	145	33	5	5	NUM
easat-5221	145	34	140	140	NUM
easat-5221	145	35	15	15	NUM
easat-5221	145	36	800	800	NUM
easat-5221	145	37	40	40	NUM
easat-5221	145	38	300	300	NUM
easat-5221	145	39	5.2	5.2	NUM
easat-5221	145	40	.	.	PUNCT
easat-5221	146	1	data	datum	NOUN
easat-5221	146	2	dimensionless	dimensionless	NOUN
easat-5221	146	3	processing	processing	NOUN
easat-5221	146	4	(	(	PUNCT
easat-5221	146	5	using	use	VERB
easat-5221	146	6	the	the	DET
easat-5221	146	7	initial	initial	ADJ
easat-5221	146	8	value	value	NOUN
easat-5221	146	9	method	method	NOUN
easat-5221	146	10	)	)	PUNCT
easat-5221	146	11	5.3	5.3	NUM
easat-5221	146	12	.	.	PUNCT
easat-5221	147	1	calculation	calculation	NOUN
easat-5221	147	2	of	of	ADP
easat-5221	147	3	the	the	DET
easat-5221	147	4	correlation	correlation	NOUN
easat-5221	147	5	coefficient	coefficient	NOUN
easat-5221	147	6	396	396	NUM
easat-5221	147	7	edelweiss	edelweiss	PROPN
easat-5221	147	8	applied	apply	VERB
easat-5221	147	9	science	science	NOUN
easat-5221	147	10	and	and	CCONJ
easat-5221	147	11	technology	technology	NOUN
easat-5221	147	12	issn	issn	PROPN
easat-5221	147	13	:	:	PUNCT
easat-5221	147	14	2576	2576	NUM
easat-5221	147	15	-	-	SYM
easat-5221	147	16	8484	8484	NUM
easat-5221	147	17	vol	vol	NOUN
easat-5221	147	18	.	.	PROPN
easat-5221	148	1	9	9	NUM
easat-5221	148	2	,	,	PUNCT
easat-5221	148	3	no	no	INTJ
easat-5221	148	4	.	.	NOUN
easat-5221	149	1	3	3	NUM
easat-5221	149	2	:	:	SYM
easat-5221	149	3	389	389	NUM
easat-5221	149	4	-	-	SYM
easat-5221	149	5	402	402	NUM
easat-5221	149	6	,	,	PUNCT
easat-5221	149	7	2025	2025	NUM
easat-5221	149	8	doi	doi	NOUN
easat-5221	149	9	:	:	PUNCT
easat-5221	149	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	149	11	©	©	PROPN
easat-5221	149	12	2025	2025	NUM
easat-5221	149	13	by	by	ADP
easat-5221	149	14	the	the	DET
easat-5221	149	15	authors	author	NOUN
easat-5221	149	16	;	;	PUNCT
easat-5221	149	17	licensee	licensee	PROPN
easat-5221	149	18	learning	learn	VERB
easat-5221	149	19	gate	gate	NOUN
easat-5221	149	20	5.3.1	5.3.1	PROPN
easat-5221	149	21	.	.	PROPN
easat-5221	149	22	calculate	calculate	VERB
easat-5221	149	23	the	the	DET
easat-5221	149	24	values	value	NOUN
easat-5221	149	25	5.3.2	5.3.2	NUM
easat-5221	149	26	.	.	PUNCT
easat-5221	150	1	calculate	calculate	VERB
easat-5221	150	2	each	each	DET
easat-5221	150	3	correlation	correlation	NOUN
easat-5221	150	4	coefficient	coefficient	NOUN
easat-5221	150	5	5.3.3	5.3.3	NUM
easat-5221	150	6	.	.	PUNCT
easat-5221	150	7	calculation	calculation	NOUN
easat-5221	150	8	of	of	ADP
easat-5221	150	9	the	the	DET
easat-5221	150	10	correlation	correlation	NOUN
easat-5221	150	11	degree	degree	NOUN
easat-5221	150	12	according	accord	VERB
easat-5221	150	13	to	to	ADP
easat-5221	150	14	the	the	DET
easat-5221	150	15	formula	formula	NOUN
easat-5221	150	16	of	of	ADP
easat-5221	150	17	the	the	DET
easat-5221	150	18	correlation	correlation	NOUN
easat-5221	150	19	degree	degree	NOUN
easat-5221	150	20	:	:	PUNCT
easat-5221	150	21	calculate	calculate	VERB
easat-5221	150	22	the	the	DET
easat-5221	150	23	correlation	correlation	NOUN
easat-5221	150	24	degree	degree	NOUN
easat-5221	150	25	:	:	PUNCT
easat-5221	150	26	397	397	NUM
easat-5221	150	27	edelweiss	edelweiss	PROPN
easat-5221	150	28	applied	apply	VERB
easat-5221	150	29	science	science	NOUN
easat-5221	150	30	and	and	CCONJ
easat-5221	150	31	technology	technology	NOUN
easat-5221	150	32	issn	issn	PROPN
easat-5221	150	33	:	:	PUNCT
easat-5221	150	34	2576	2576	NUM
easat-5221	150	35	-	-	SYM
easat-5221	150	36	8484	8484	NUM
easat-5221	150	37	vol	vol	NOUN
easat-5221	150	38	.	.	PROPN
easat-5221	151	1	9	9	NUM
easat-5221	151	2	,	,	PUNCT
easat-5221	151	3	no	no	INTJ
easat-5221	151	4	.	.	NOUN
easat-5221	152	1	3	3	NUM
easat-5221	152	2	:	:	SYM
easat-5221	152	3	389	389	NUM
easat-5221	152	4	-	-	SYM
easat-5221	152	5	402	402	NUM
easat-5221	152	6	,	,	PUNCT
easat-5221	152	7	2025	2025	NUM
easat-5221	152	8	doi	doi	NOUN
easat-5221	152	9	:	:	PUNCT
easat-5221	152	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	152	11	©	©	PROPN
easat-5221	152	12	2025	2025	NUM
easat-5221	152	13	by	by	ADP
easat-5221	152	14	the	the	DET
easat-5221	152	15	authors	author	NOUN
easat-5221	152	16	;	;	PUNCT
easat-5221	152	17	licensee	licensee	PROPN
easat-5221	152	18	learning	learning	NOUN
easat-5221	152	19	gate	gate	NOUN
easat-5221	152	20	6	6	NUM
easat-5221	152	21	.	.	PUNCT
easat-5221	152	22	conclusion	conclusion	NOUN
easat-5221	152	23	6.1	6.1	NUM
easat-5221	152	24	.	.	PUNCT
easat-5221	153	1	significant	significant	ADJ
easat-5221	153	2	impact	impact	NOUN
easat-5221	153	3	of	of	ADP
easat-5221	153	4	advertising	advertising	NOUN
easat-5221	153	5	expenditure	expenditure	NOUN
easat-5221	153	6	on	on	ADP
easat-5221	153	7	sales	sale	NOUN
easat-5221	153	8	the	the	DET
easat-5221	153	9	calculation	calculation	NOUN
easat-5221	153	10	results	result	NOUN
easat-5221	153	11	show	show	VERB
easat-5221	153	12	that	that	SCONJ
easat-5221	153	13	the	the	DET
easat-5221	153	14	correlation	correlation	NOUN
easat-5221	153	15	degree	degree	NOUN
easat-5221	153	16	between	between	ADP
easat-5221	153	17	the	the	DET
easat-5221	153	18	advertising	advertising	NOUN
easat-5221	153	19	investment	investment	NOUN
easat-5221	153	20	cost	cost	NOUN
easat-5221	153	21	x1	x1	PROPN
easat-5221	153	22	and	and	CCONJ
easat-5221	153	23	the	the	DET
easat-5221	153	24	total	total	ADJ
easat-5221	153	25	sales	sale	NOUN
easat-5221	153	26	amount	amount	NOUN
easat-5221	153	27	x0	x0	PROPN
easat-5221	153	28	is	be	AUX
easat-5221	153	29	the	the	DET
easat-5221	153	30	highest	high	ADJ
easat-5221	153	31	(	(	PUNCT
easat-5221	153	32	r1=0.8	r1=0.8	PROPN
easat-5221	153	33	)	)	PUNCT
easat-5221	153	34	.	.	PUNCT
easat-5221	154	1	this	this	PRON
easat-5221	154	2	indicates	indicate	VERB
easat-5221	154	3	that	that	SCONJ
easat-5221	154	4	in	in	ADP
easat-5221	154	5	the	the	DET
easat-5221	154	6	e	e	NOUN
easat-5221	154	7	-	-	NOUN
easat-5221	154	8	commerce	commerce	NOUN
easat-5221	154	9	marketing	marketing	NOUN
easat-5221	154	10	of	of	ADP
easat-5221	154	11	this	this	DET
easat-5221	154	12	platform	platform	NOUN
easat-5221	154	13	,	,	PUNCT
easat-5221	154	14	the	the	DET
easat-5221	154	15	advertising	advertising	NOUN
easat-5221	154	16	investment	investment	NOUN
easat-5221	154	17	cost	cost	NOUN
easat-5221	154	18	is	be	AUX
easat-5221	154	19	a	a	DET
easat-5221	154	20	key	key	ADJ
easat-5221	154	21	factor	factor	NOUN
easat-5221	154	22	influencing	influence	VERB
easat-5221	154	23	the	the	DET
easat-5221	154	24	marketing	marketing	NOUN
easat-5221	154	25	effectiveness	effectiveness	NOUN
easat-5221	154	26	(	(	PUNCT
easat-5221	154	27	total	total	ADJ
easat-5221	154	28	sales	sale	NOUN
easat-5221	154	29	amount	amount	NOUN
easat-5221	154	30	)	)	PUNCT
easat-5221	154	31	.	.	PUNCT
easat-5221	155	1	it	it	PRON
easat-5221	155	2	implies	imply	VERB
easat-5221	155	3	that	that	SCONJ
easat-5221	155	4	,	,	PUNCT
easat-5221	155	5	on	on	ADP
easat-5221	155	6	the	the	DET
easat-5221	155	7	premise	premise	NOUN
easat-5221	155	8	of	of	ADP
easat-5221	155	9	ensuring	ensure	VERB
easat-5221	155	10	the	the	DET
easat-5221	155	11	input	input	NOUN
easat-5221	155	12	-	-	PUNCT
easat-5221	155	13	output	output	NOUN
easat-5221	155	14	ratio	ratio	NOUN
easat-5221	155	15	,	,	PUNCT
easat-5221	155	16	appropriately	appropriately	ADV
easat-5221	155	17	increasing	increase	VERB
easat-5221	155	18	the	the	DET
easat-5221	155	19	advertising	advertising	NOUN
easat-5221	155	20	investment	investment	NOUN
easat-5221	155	21	cost	cost	NOUN
easat-5221	155	22	may	may	AUX
easat-5221	155	23	further	far	ADV
easat-5221	155	24	boost	boost	VERB
easat-5221	155	25	the	the	DET
easat-5221	155	26	sales	sale	NOUN
easat-5221	155	27	volume	volume	NOUN
easat-5221	155	28	.	.	PUNCT
easat-5221	156	1	e	e	X
easat-5221	156	2	-	-	NOUN
easat-5221	156	3	commerce	commerce	NOUN
easat-5221	156	4	enterprises	enterprise	NOUN
easat-5221	156	5	can	can	AUX
easat-5221	156	6	consider	consider	VERB
easat-5221	156	7	optimizing	optimize	VERB
easat-5221	156	8	their	their	PRON
easat-5221	156	9	advertising	advertising	NOUN
easat-5221	156	10	placement	placement	NOUN
easat-5221	156	11	strategies	strategy	NOUN
easat-5221	156	12	,	,	PUNCT
easat-5221	156	13	such	such	ADJ
easat-5221	156	14	as	as	ADP
easat-5221	156	15	selecting	select	VERB
easat-5221	156	16	more	more	ADV
easat-5221	156	17	targeted	target	VERB
easat-5221	156	18	advertising	advertising	NOUN
easat-5221	156	19	channels	channel	NOUN
easat-5221	156	20	and	and	CCONJ
easat-5221	156	21	creating	create	VERB
easat-5221	156	22	more	more	ADV
easat-5221	156	23	appealing	appealing	ADJ
easat-5221	156	24	advertising	advertising	NOUN
easat-5221	156	25	content	content	NOUN
easat-5221	156	26	,	,	PUNCT
easat-5221	156	27	to	to	PART
easat-5221	156	28	enhance	enhance	VERB
easat-5221	156	29	the	the	DET
easat-5221	156	30	effectiveness	effectiveness	NOUN
easat-5221	156	31	of	of	ADP
easat-5221	156	32	advertising	advertising	NOUN
easat-5221	156	33	placement	placement	NOUN
easat-5221	156	34	.	.	PUNCT
easat-5221	157	1	6.2	6.2	NUM
easat-5221	157	2	.	.	PUNCT
easat-5221	157	3	importance	importance	NOUN
easat-5221	157	4	of	of	ADP
easat-5221	157	5	new	new	ADJ
easat-5221	157	6	user	user	NOUN
easat-5221	157	7	registrations	registration	NOUN
easat-5221	157	8	and	and	CCONJ
easat-5221	157	9	old	old	ADJ
easat-5221	157	10	user	user	NOUN
easat-5221	157	11	repurchase	repurchase	VERB
easat-5221	157	12	rates	rate	NOUN
easat-5221	157	13	for	for	ADP
easat-5221	157	14	marketing	marketing	NOUN
easat-5221	157	15	effectiveness	effectiveness	NOUN
easat-5221	157	16	the	the	DET
easat-5221	157	17	correlation	correlation	NOUN
easat-5221	157	18	degrees	degree	NOUN
easat-5221	157	19	between	between	ADP
easat-5221	157	20	the	the	DET
easat-5221	157	21	number	number	NOUN
easat-5221	157	22	of	of	ADP
easat-5221	157	23	new	new	ADJ
easat-5221	157	24	user	user	NOUN
easat-5221	157	25	registrations	registration	NOUN
easat-5221	157	26	x2	x2	PROPN
easat-5221	157	27	,	,	PUNCT
easat-5221	157	28	the	the	DET
easat-5221	157	29	repurchase	repurchase	NOUN
easat-5221	157	30	rate	rate	NOUN
easat-5221	157	31	of	of	ADP
easat-5221	157	32	old	old	ADJ
easat-5221	157	33	users	user	NOUN
easat-5221	157	34	x3	x3	VERB
easat-5221	157	35	,	,	PUNCT
easat-5221	157	36	and	and	CCONJ
easat-5221	157	37	the	the	DET
easat-5221	157	38	total	total	ADJ
easat-5221	157	39	sales	sale	NOUN
easat-5221	157	40	amount	amount	NOUN
easat-5221	157	41	are	be	AUX
easat-5221	157	42	relatively	relatively	ADV
easat-5221	157	43	close	close	ADJ
easat-5221	157	44	(	(	PUNCT
easat-5221	157	45	r2	r2	PROPN
easat-5221	157	46	,	,	PUNCT
easat-5221	157	47	r3≈	r3≈	NOUN
easat-5221	157	48	0.77	0.77	NUM
easat-5221	157	49	)	)	PUNCT
easat-5221	157	50	.	.	PUNCT
easat-5221	158	1	this	this	PRON
easat-5221	158	2	demonstrates	demonstrate	VERB
easat-5221	158	3	that	that	SCONJ
easat-5221	158	4	these	these	DET
easat-5221	158	5	two	two	NUM
easat-5221	158	6	factors	factor	NOUN
easat-5221	158	7	also	also	ADV
easat-5221	158	8	play	play	VERB
easat-5221	158	9	crucial	crucial	ADJ
easat-5221	158	10	roles	role	NOUN
easat-5221	158	11	in	in	ADP
easat-5221	158	12	the	the	DET
easat-5221	158	13	marketing	marketing	NOUN
easat-5221	158	14	effectiveness	effectiveness	NOUN
easat-5221	158	15	of	of	ADP
easat-5221	158	16	the	the	DET
easat-5221	158	17	e	e	PROPN
easat-5221	158	18	-	-	NOUN
easat-5221	158	19	commerce	commerce	NOUN
easat-5221	158	20	platform	platform	NOUN
easat-5221	158	21	.	.	PUNCT
easat-5221	159	1	enterprises	enterprise	NOUN
easat-5221	159	2	should	should	AUX
easat-5221	159	3	attach	attach	VERB
easat-5221	159	4	great	great	ADJ
easat-5221	159	5	importance	importance	NOUN
easat-5221	159	6	to	to	ADP
easat-5221	159	7	both	both	DET
easat-5221	159	8	the	the	DET
easat-5221	159	9	acquisition	acquisition	NOUN
easat-5221	159	10	of	of	ADP
easat-5221	159	11	new	new	ADJ
easat-5221	159	12	users	user	NOUN
easat-5221	159	13	and	and	CCONJ
easat-5221	159	14	the	the	DET
easat-5221	159	15	retention	retention	NOUN
easat-5221	159	16	of	of	ADP
easat-5221	159	17	old	old	ADJ
easat-5221	159	18	users	user	NOUN
easat-5221	159	19	.	.	PUNCT
easat-5221	160	1	on	on	ADP
easat-5221	160	2	one	one	NUM
easat-5221	160	3	hand	hand	NOUN
easat-5221	160	4	,	,	PUNCT
easat-5221	160	5	they	they	PRON
easat-5221	160	6	can	can	AUX
easat-5221	160	7	attract	attract	VERB
easat-5221	160	8	more	more	ADJ
easat-5221	160	9	new	new	ADJ
easat-5221	160	10	users	user	NOUN
easat-5221	160	11	by	by	ADP
easat-5221	160	12	optimizing	optimize	VERB
easat-5221	160	13	the	the	DET
easat-5221	160	14	registration	registration	NOUN
easat-5221	160	15	process	process	NOUN
easat-5221	160	16	and	and	CCONJ
easat-5221	160	17	launching	launch	VERB
easat-5221	160	18	registration	registration	NOUN
easat-5221	160	19	preferential	preferential	ADJ
easat-5221	160	20	activities	activity	NOUN
easat-5221	160	21	.	.	PUNCT
easat-5221	161	1	on	on	ADP
easat-5221	161	2	the	the	DET
easat-5221	161	3	other	other	ADJ
easat-5221	161	4	hand	hand	NOUN
easat-5221	161	5	,	,	PUNCT
easat-5221	161	6	they	they	PRON
easat-5221	161	7	can	can	AUX
easat-5221	161	8	improve	improve	VERB
easat-5221	161	9	the	the	DET
easat-5221	161	10	repurchase	repurchase	NOUN
easat-5221	161	11	rate	rate	NOUN
easat-5221	161	12	of	of	ADP
easat-5221	161	13	old	old	ADJ
easat-5221	161	14	users	user	NOUN
easat-5221	161	15	by	by	ADP
easat-5221	161	16	providing	provide	VERB
easat-5221	161	17	high	high	ADJ
easat-5221	161	18	-	-	PUNCT
easat-5221	161	19	quality	quality	NOUN
easat-5221	161	20	after	after	ADP
easat-5221	161	21	-	-	PUNCT
easat-5221	161	22	sales	sale	NOUN
easat-5221	161	23	services	service	NOUN
easat-5221	161	24	,	,	PUNCT
easat-5221	161	25	personalized	personalized	ADJ
easat-5221	161	26	recommendations	recommendation	NOUN
easat-5221	161	27	,	,	PUNCT
easat-5221	161	28	and	and	CCONJ
easat-5221	161	29	care	care	VERB
easat-5221	161	30	,	,	PUNCT
easat-5221	161	31	thereby	thereby	ADV
easat-5221	161	32	promoting	promote	VERB
easat-5221	161	33	the	the	DET
easat-5221	161	34	growth	growth	NOUN
easat-5221	161	35	of	of	ADP
easat-5221	161	36	sales	sale	NOUN
easat-5221	161	37	.	.	PUNCT
easat-5221	162	1	6.3	6.3	NUM
easat-5221	162	2	.	.	PUNCT
easat-5221	162	3	room	room	NOUN
easat-5221	162	4	for	for	ADP
easat-5221	162	5	improvement	improvement	NOUN
easat-5221	162	6	in	in	ADP
easat-5221	162	7	the	the	DET
easat-5221	162	8	effectiveness	effectiveness	NOUN
easat-5221	162	9	of	of	ADP
easat-5221	162	10	social	social	ADJ
easat-5221	162	11	media	medium	NOUN
easat-5221	162	12	promotion	promotion	NOUN
easat-5221	162	13	exposure	exposure	NOUN
easat-5221	162	14	the	the	DET
easat-5221	162	15	correlation	correlation	NOUN
easat-5221	162	16	degree	degree	NOUN
easat-5221	162	17	between	between	ADP
easat-5221	162	18	the	the	DET
easat-5221	162	19	exposure	exposure	NOUN
easat-5221	162	20	volume	volume	NOUN
easat-5221	162	21	of	of	ADP
easat-5221	162	22	social	social	ADJ
easat-5221	162	23	media	medium	NOUN
easat-5221	162	24	promotion	promotion	NOUN
easat-5221	162	25	x4	x4	PROPN
easat-5221	162	26	and	and	CCONJ
easat-5221	162	27	the	the	DET
easat-5221	162	28	total	total	ADJ
easat-5221	162	29	sales	sale	NOUN
easat-5221	162	30	amount	amount	NOUN
easat-5221	162	31	is	be	AUX
easat-5221	162	32	relatively	relatively	ADV
easat-5221	162	33	low	low	ADJ
easat-5221	162	34	(	(	PUNCT
easat-5221	162	35	r4≈	r4≈	NOUN
easat-5221	162	36	0.73	0.73	NUM
easat-5221	162	37	)	)	PUNCT
easat-5221	162	38	,	,	PUNCT
easat-5221	162	39	which	which	PRON
easat-5221	162	40	means	mean	VERB
easat-5221	162	41	that	that	SCONJ
easat-5221	162	42	the	the	DET
easat-5221	162	43	current	current	ADJ
easat-5221	162	44	social	social	ADJ
easat-5221	162	45	media	medium	NOUN
easat-5221	162	46	promotion	promotion	NOUN
easat-5221	162	47	of	of	ADP
easat-5221	162	48	this	this	DET
easat-5221	162	49	platform	platform	NOUN
easat-5221	162	50	contributes	contribute	VERB
easat-5221	162	51	relatively	relatively	ADV
easat-5221	162	52	little	little	ADJ
easat-5221	162	53	to	to	ADP
easat-5221	162	54	the	the	DET
easat-5221	162	55	marketing	marketing	NOUN
easat-5221	162	56	effectiveness	effectiveness	NOUN
easat-5221	162	57	.	.	PUNCT
easat-5221	163	1	enterprises	enterprise	NOUN
easat-5221	163	2	need	need	VERB
easat-5221	163	3	to	to	PART
easat-5221	163	4	conduct	conduct	VERB
easat-5221	163	5	indepth	indepth	ADJ
easat-5221	163	6	analyses	analysis	NOUN
easat-5221	163	7	of	of	ADP
easat-5221	163	8	the	the	DET
easat-5221	163	9	reasons	reason	NOUN
easat-5221	163	10	.	.	PUNCT
easat-5221	164	1	it	it	PRON
easat-5221	164	2	may	may	AUX
easat-5221	164	3	be	be	AUX
easat-5221	164	4	that	that	SCONJ
easat-5221	164	5	the	the	DET
easat-5221	164	6	quality	quality	NOUN
easat-5221	164	7	of	of	ADP
easat-5221	164	8	the	the	DET
easat-5221	164	9	exposure	exposure	NOUN
easat-5221	164	10	volume	volume	NOUN
easat-5221	164	11	is	be	AUX
easat-5221	164	12	not	not	PART
easat-5221	164	13	high	high	ADJ
easat-5221	164	14	,	,	PUNCT
easat-5221	164	15	for	for	ADP
easat-5221	164	16	example	example	NOUN
easat-5221	164	17	,	,	PUNCT
easat-5221	164	18	the	the	DET
easat-5221	164	19	attracted	attract	VERB
easat-5221	164	20	users	user	NOUN
easat-5221	164	21	are	be	AUX
easat-5221	164	22	not	not	PART
easat-5221	164	23	the	the	DET
easat-5221	164	24	target	target	NOUN
easat-5221	164	25	customer	customer	NOUN
easat-5221	164	26	group	group	NOUN
easat-5221	164	27	.	.	PUNCT
easat-5221	165	1	or	or	CCONJ
easat-5221	165	2	there	there	PRON
easat-5221	165	3	may	may	AUX
easat-5221	165	4	be	be	AUX
easat-5221	165	5	problems	problem	NOUN
easat-5221	165	6	with	with	ADP
easat-5221	165	7	the	the	DET
easat-5221	165	8	promotion	promotion	NOUN
easat-5221	165	9	methods	method	NOUN
easat-5221	165	10	,	,	PUNCT
easat-5221	165	11	such	such	ADJ
easat-5221	165	12	as	as	ADP
easat-5221	165	13	the	the	DET
easat-5221	165	14	lack	lack	NOUN
easat-5221	165	15	of	of	ADP
easat-5221	165	16	attractiveness	attractiveness	NOUN
easat-5221	165	17	of	of	ADP
easat-5221	165	18	the	the	DET
easat-5221	165	19	content	content	NOUN
easat-5221	165	20	.	.	PUNCT
easat-5221	166	1	in	in	ADP
easat-5221	166	2	response	response	NOUN
easat-5221	166	3	to	to	ADP
easat-5221	166	4	these	these	DET
easat-5221	166	5	issues	issue	NOUN
easat-5221	166	6	,	,	PUNCT
easat-5221	166	7	enterprises	enterprise	NOUN
easat-5221	166	8	can	can	AUX
easat-5221	166	9	adjust	adjust	VERB
easat-5221	166	10	their	their	PRON
easat-5221	166	11	social	social	ADJ
easat-5221	166	12	media	medium	NOUN
easat-5221	166	13	promotion	promotion	NOUN
easat-5221	166	14	strategies	strategy	NOUN
easat-5221	166	15	,	,	PUNCT
easat-5221	166	16	such	such	ADJ
easat-5221	166	17	as	as	ADP
easat-5221	166	18	optimizing	optimize	VERB
easat-5221	166	19	the	the	DET
easat-5221	166	20	promotion	promotion	NOUN
easat-5221	166	21	content	content	NOUN
easat-5221	166	22	,	,	PUNCT
easat-5221	166	23	selecting	select	VERB
easat-5221	166	24	more	more	ADV
easat-5221	166	25	suitable	suitable	ADJ
easat-5221	166	26	social	social	ADJ
easat-5221	166	27	media	medium	NOUN
easat-5221	166	28	platforms	platform	NOUN
easat-5221	166	29	,	,	PUNCT
easat-5221	166	30	and	and	CCONJ
easat-5221	166	31	improving	improve	VERB
easat-5221	166	32	the	the	DET
easat-5221	166	33	precision	precision	NOUN
easat-5221	166	34	of	of	ADP
easat-5221	166	35	promotion	promotion	NOUN
easat-5221	166	36	,	,	PUNCT
easat-5221	166	37	to	to	PART
easat-5221	166	38	enhance	enhance	VERB
easat-5221	166	39	the	the	DET
easat-5221	166	40	contribution	contribution	NOUN
easat-5221	166	41	of	of	ADP
easat-5221	166	42	social	social	ADJ
easat-5221	166	43	media	medium	NOUN
easat-5221	166	44	promotion	promotion	NOUN
easat-5221	166	45	to	to	ADP
easat-5221	166	46	marketing	marketing	NOUN
easat-5221	166	47	effectiveness	effectiveness	NOUN
easat-5221	166	48	.	.	PUNCT
easat-5221	167	1	6.4	6.4	NUM
easat-5221	167	2	.	.	PUNCT
easat-5221	168	1	comprehensive	comprehensive	ADJ
easat-5221	168	2	influence	influence	NOUN
easat-5221	168	3	of	of	ADP
easat-5221	168	4	various	various	ADJ
easat-5221	168	5	factors	factor	NOUN
easat-5221	168	6	on	on	ADP
easat-5221	168	7	marketing	marketing	NOUN
easat-5221	168	8	effectiveness	effectiveness	NOUN
easat-5221	168	9	this	this	DET
easat-5221	168	10	example	example	NOUN
easat-5221	168	11	indicates	indicate	VERB
easat-5221	168	12	that	that	SCONJ
easat-5221	168	13	the	the	DET
easat-5221	168	14	marketing	marketing	NOUN
easat-5221	168	15	effectiveness	effectiveness	NOUN
easat-5221	168	16	of	of	ADP
easat-5221	168	17	the	the	DET
easat-5221	168	18	e	e	PROPN
easat-5221	168	19	-	-	NOUN
easat-5221	168	20	commerce	commerce	NOUN
easat-5221	168	21	platform	platform	NOUN
easat-5221	168	22	is	be	AUX
easat-5221	168	23	the	the	DET
easat-5221	168	24	result	result	NOUN
easat-5221	168	25	of	of	ADP
easat-5221	168	26	the	the	DET
easat-5221	168	27	comprehensive	comprehensive	ADJ
easat-5221	168	28	influence	influence	NOUN
easat-5221	168	29	of	of	ADP
easat-5221	168	30	multiple	multiple	ADJ
easat-5221	168	31	factors	factor	NOUN
easat-5221	168	32	.	.	PUNCT
easat-5221	169	1	although	although	SCONJ
easat-5221	169	2	the	the	DET
easat-5221	169	3	correlation	correlation	NOUN
easat-5221	169	4	degree	degree	NOUN
easat-5221	169	5	of	of	ADP
easat-5221	169	6	the	the	DET
easat-5221	169	7	advertising	advertising	NOUN
easat-5221	169	8	investment	investment	NOUN
easat-5221	169	9	cost	cost	NOUN
easat-5221	169	10	is	be	AUX
easat-5221	169	11	the	the	DET
easat-5221	169	12	highest	high	ADJ
easat-5221	169	13	,	,	PUNCT
easat-5221	169	14	other	other	ADJ
easat-5221	169	15	factors	factor	NOUN
easat-5221	169	16	such	such	ADJ
easat-5221	169	17	as	as	ADP
easat-5221	169	18	the	the	DET
easat-5221	169	19	number	number	NOUN
easat-5221	169	20	of	of	ADP
easat-5221	169	21	new	new	ADJ
easat-5221	169	22	user	user	NOUN
easat-5221	169	23	registrations	registration	NOUN
easat-5221	169	24	,	,	PUNCT
easat-5221	169	25	the	the	DET
easat-5221	169	26	398	398	NUM
easat-5221	169	27	edelweiss	edelweiss	PROPN
easat-5221	169	28	applied	apply	VERB
easat-5221	169	29	science	science	NOUN
easat-5221	169	30	and	and	CCONJ
easat-5221	169	31	technology	technology	NOUN
easat-5221	169	32	issn	issn	PROPN
easat-5221	169	33	:	:	PUNCT
easat-5221	169	34	2576	2576	NUM
easat-5221	169	35	-	-	SYM
easat-5221	169	36	8484	8484	NUM
easat-5221	169	37	vol	vol	NOUN
easat-5221	169	38	.	.	PROPN
easat-5221	170	1	9	9	NUM
easat-5221	170	2	,	,	PUNCT
easat-5221	170	3	no	no	INTJ
easat-5221	170	4	.	.	NOUN
easat-5221	171	1	3	3	NUM
easat-5221	171	2	:	:	SYM
easat-5221	171	3	389	389	NUM
easat-5221	171	4	-	-	SYM
easat-5221	171	5	402	402	NUM
easat-5221	171	6	,	,	PUNCT
easat-5221	171	7	2025	2025	NUM
easat-5221	171	8	doi	doi	NOUN
easat-5221	171	9	:	:	PUNCT
easat-5221	171	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	171	11	©	©	PROPN
easat-5221	171	12	2025	2025	NUM
easat-5221	171	13	by	by	ADP
easat-5221	171	14	the	the	DET
easat-5221	171	15	authors	author	NOUN
easat-5221	171	16	;	;	PUNCT
easat-5221	171	17	licensee	licensee	PROPN
easat-5221	171	18	learning	learning	PROPN
easat-5221	171	19	gate	gate	PROPN
easat-5221	171	20	repurchase	repurchase	NOUN
easat-5221	171	21	rate	rate	NOUN
easat-5221	171	22	of	of	ADP
easat-5221	171	23	old	old	ADJ
easat-5221	171	24	users	user	NOUN
easat-5221	171	25	,	,	PUNCT
easat-5221	171	26	and	and	CCONJ
easat-5221	171	27	the	the	DET
easat-5221	171	28	exposure	exposure	NOUN
easat-5221	171	29	volume	volume	NOUN
easat-5221	171	30	of	of	ADP
easat-5221	171	31	social	social	ADJ
easat-5221	171	32	media	medium	NOUN
easat-5221	171	33	promotion	promotion	NOUN
easat-5221	171	34	also	also	ADV
easat-5221	171	35	have	have	VERB
easat-5221	171	36	certain	certain	ADJ
easat-5221	171	37	impacts	impact	NOUN
easat-5221	171	38	on	on	ADP
easat-5221	171	39	the	the	DET
easat-5221	171	40	sales	sale	NOUN
easat-5221	171	41	amount	amount	NOUN
easat-5221	171	42	.	.	PUNCT
easat-5221	172	1	when	when	SCONJ
easat-5221	172	2	formulating	formulate	VERB
easat-5221	172	3	marketing	marketing	NOUN
easat-5221	172	4	strategies	strategy	NOUN
easat-5221	172	5	,	,	PUNCT
easat-5221	172	6	enterprises	enterprise	NOUN
easat-5221	172	7	should	should	AUX
easat-5221	172	8	not	not	PART
easat-5221	172	9	focus	focus	VERB
easat-5221	172	10	solely	solely	ADV
easat-5221	172	11	on	on	ADP
easat-5221	172	12	one	one	NUM
easat-5221	172	13	factor	factor	NOUN
easat-5221	172	14	.	.	PUNCT
easat-5221	173	1	instead	instead	ADV
easat-5221	173	2	,	,	PUNCT
easat-5221	173	3	they	they	PRON
easat-5221	173	4	should	should	AUX
easat-5221	173	5	comprehensively	comprehensively	ADV
easat-5221	173	6	consider	consider	VERB
easat-5221	173	7	the	the	DET
easat-5221	173	8	relationships	relationship	NOUN
easat-5221	173	9	among	among	ADP
easat-5221	173	10	various	various	ADJ
easat-5221	173	11	factors	factor	NOUN
easat-5221	173	12	,	,	PUNCT
easat-5221	173	13	conduct	conduct	VERB
easat-5221	173	14	comprehensive	comprehensive	ADJ
easat-5221	173	15	resource	resource	NOUN
easat-5221	173	16	allocation	allocation	NOUN
easat-5221	173	17	and	and	CCONJ
easat-5221	173	18	optimization	optimization	NOUN
easat-5221	173	19	,	,	PUNCT
easat-5221	173	20	and	and	CCONJ
easat-5221	173	21	strive	strive	VERB
easat-5221	173	22	to	to	PART
easat-5221	173	23	maximize	maximize	VERB
easat-5221	173	24	the	the	DET
easat-5221	173	25	marketing	marketing	NOUN
easat-5221	173	26	effectiveness	effectiveness	NOUN
easat-5221	173	27	.	.	PUNCT
easat-5221	174	1	6.5	6.5	NUM
easat-5221	174	2	.	.	PUNCT
easat-5221	175	1	optimization	optimization	NOUN
easat-5221	175	2	strategies	strategy	NOUN
easat-5221	175	3	for	for	ADP
easat-5221	175	4	e	e	NOUN
easat-5221	175	5	commerce	commerce	NOUN
easat-5221	175	6	marketing	marketing	NOUN
easat-5221	175	7	management	management	NOUN
easat-5221	175	8	in	in	ADP
easat-5221	175	9	the	the	DET
easat-5221	175	10	big	big	ADJ
easat-5221	175	11	data	data	NOUN
easat-5221	175	12	era	era	NOUN
easat-5221	175	13	in	in	ADP
easat-5221	175	14	the	the	DET
easat-5221	175	15	context	context	NOUN
easat-5221	175	16	of	of	ADP
easat-5221	175	17	big	big	ADJ
easat-5221	175	18	data	datum	NOUN
easat-5221	175	19	,	,	PUNCT
easat-5221	175	20	e	e	PROPN
easat-5221	175	21	commerce	commerce	NOUN
easat-5221	175	22	marketing	marketing	NOUN
easat-5221	175	23	management	management	NOUN
easat-5221	175	24	is	be	AUX
easat-5221	175	25	undergoing	undergo	VERB
easat-5221	175	26	profound	profound	ADJ
easat-5221	175	27	changes	change	NOUN
easat-5221	175	28	.	.	PUNCT
easat-5221	176	1	the	the	DET
easat-5221	176	2	"	"	PUNCT
easat-5221	176	3	interactive	interactive	ADJ
easat-5221	176	4	marketing	marketing	NOUN
easat-5221	176	5	e	e	NOUN
easat-5221	176	6	commerce	commerce	NOUN
easat-5221	176	7	recommendation	recommendation	NOUN
easat-5221	176	8	system	system	NOUN
easat-5221	176	9	driven	drive	VERB
easat-5221	176	10	by	by	ADP
easat-5221	176	11	big	big	ADJ
easat-5221	176	12	data	datum	NOUN
easat-5221	176	13	technology	technology	NOUN
easat-5221	176	14	"	"	PUNCT
easat-5221	176	15	shown	show	VERB
easat-5221	176	16	in	in	ADP
easat-5221	176	17	the	the	DET
easat-5221	176	18	figure	figure	NOUN
easat-5221	176	19	provides	provide	VERB
easat-5221	176	20	a	a	DET
easat-5221	176	21	clear	clear	ADJ
easat-5221	176	22	framework	framework	NOUN
easat-5221	176	23	for	for	ADP
easat-5221	176	24	discussing	discuss	VERB
easat-5221	176	25	the	the	DET
easat-5221	176	26	optimization	optimization	NOUN
easat-5221	176	27	strategies	strategy	NOUN
easat-5221	176	28	of	of	ADP
easat-5221	176	29	e	e	PROPN
easat-5221	176	30	commerce	commerce	NOUN
easat-5221	176	31	marketing	marketing	NOUN
easat-5221	176	32	management	management	NOUN
easat-5221	176	33	[	[	X
easat-5221	176	34	4	4	NUM
easat-5221	176	35	]	]	PUNCT
easat-5221	176	36	.	.	PUNCT
easat-5221	177	1	from	from	ADP
easat-5221	177	2	the	the	DET
easat-5221	177	3	perspective	perspective	NOUN
easat-5221	177	4	of	of	ADP
easat-5221	177	5	applied	applied	ADJ
easat-5221	177	6	computing	computing	NOUN
easat-5221	177	7	,	,	PUNCT
easat-5221	177	8	e	e	X
easat-5221	177	9	commerce	commerce	NOUN
easat-5221	177	10	is	be	AUX
easat-5221	177	11	closely	closely	ADV
easat-5221	177	12	integrated	integrate	VERB
easat-5221	177	13	with	with	ADP
easat-5221	177	14	enterprise	enterprise	NOUN
easat-5221	177	15	computing	computing	NOUN
easat-5221	177	16	.	.	PUNCT
easat-5221	178	1	enterprises	enterprise	NOUN
easat-5221	178	2	can	can	AUX
easat-5221	178	3	use	use	VERB
easat-5221	178	4	big	big	ADJ
easat-5221	178	5	data	datum	NOUN
easat-5221	178	6	to	to	PART
easat-5221	178	7	analyze	analyze	VERB
easat-5221	178	8	consumer	consumer	NOUN
easat-5221	178	9	behavior	behavior	NOUN
easat-5221	178	10	and	and	CCONJ
easat-5221	178	11	accurately	accurately	ADV
easat-5221	178	12	grasp	grasp	VERB
easat-5221	178	13	market	market	NOUN
easat-5221	178	14	trends	trend	NOUN
easat-5221	178	15	.	.	PUNCT
easat-5221	179	1	take	take	VERB
easat-5221	179	2	an	an	DET
easat-5221	179	3	e	e	NOUN
easat-5221	179	4	commerce	commerce	NOUN
easat-5221	179	5	platform	platform	NOUN
easat-5221	179	6	as	as	ADP
easat-5221	179	7	an	an	DET
easat-5221	179	8	example	example	NOUN
easat-5221	179	9	.	.	PUNCT
easat-5221	180	1	by	by	ADP
easat-5221	180	2	analyzing	analyze	VERB
easat-5221	180	3	users	user	NOUN
easat-5221	180	4	'	'	PART
easat-5221	180	5	browsing	browsing	NOUN
easat-5221	180	6	and	and	CCONJ
easat-5221	180	7	purchase	purchase	NOUN
easat-5221	180	8	records	record	NOUN
easat-5221	180	9	,	,	PUNCT
easat-5221	180	10	it	it	PRON
easat-5221	180	11	can	can	AUX
easat-5221	180	12	understand	understand	VERB
easat-5221	180	13	consumers	consumer	NOUN
easat-5221	180	14	'	'	PART
easat-5221	180	15	preferences	preference	NOUN
easat-5221	180	16	,	,	PUNCT
easat-5221	180	17	and	and	CCONJ
easat-5221	180	18	then	then	ADV
easat-5221	180	19	optimize	optimize	VERB
easat-5221	180	20	the	the	DET
easat-5221	180	21	product	product	NOUN
easat-5221	180	22	recommendation	recommendation	NOUN
easat-5221	180	23	algorithm	algorithm	NOUN
easat-5221	180	24	to	to	PART
easat-5221	180	25	improve	improve	VERB
easat-5221	180	26	the	the	DET
easat-5221	180	27	accuracy	accuracy	NOUN
easat-5221	180	28	of	of	ADP
easat-5221	180	29	recommendations	recommendation	NOUN
easat-5221	180	30	and	and	CCONJ
easat-5221	180	31	achieve	achieve	VERB
easat-5221	180	32	personalized	personalized	ADJ
easat-5221	180	33	marketing	marketing	NOUN
easat-5221	180	34	.	.	PUNCT
easat-5221	181	1	at	at	ADP
easat-5221	181	2	the	the	DET
easat-5221	181	3	same	same	ADJ
easat-5221	181	4	time	time	NOUN
easat-5221	181	5	,	,	PUNCT
easat-5221	181	6	operations	operation	NOUN
easat-5221	181	7	research	research	NOUN
easat-5221	181	8	plays	play	VERB
easat-5221	181	9	a	a	DET
easat-5221	181	10	key	key	ADJ
easat-5221	181	11	role	role	NOUN
easat-5221	181	12	in	in	ADP
easat-5221	181	13	the	the	DET
easat-5221	181	14	allocation	allocation	NOUN
easat-5221	181	15	of	of	ADP
easat-5221	181	16	marketing	marketing	NOUN
easat-5221	181	17	resources	resource	NOUN
easat-5221	181	18	.	.	PUNCT
easat-5221	182	1	reasonably	reasonably	ADV
easat-5221	182	2	planning	plan	VERB
easat-5221	182	3	resources	resource	NOUN
easat-5221	182	4	such	such	ADJ
easat-5221	182	5	as	as	ADP
easat-5221	182	6	inventory	inventory	NOUN
easat-5221	182	7	and	and	CCONJ
easat-5221	182	8	logistics	logistic	NOUN
easat-5221	182	9	can	can	AUX
easat-5221	182	10	reduce	reduce	VERB
easat-5221	182	11	operating	operating	NOUN
easat-5221	182	12	costs	cost	NOUN
easat-5221	182	13	and	and	CCONJ
easat-5221	182	14	improve	improve	VERB
easat-5221	182	15	marketing	marketing	NOUN
easat-5221	182	16	efficiency	efficiency	NOUN
easat-5221	182	17	.	.	PUNCT
easat-5221	183	1	information	information	NOUN
easat-5221	183	2	systems	system	NOUN
easat-5221	183	3	are	be	AUX
easat-5221	183	4	important	important	ADJ
easat-5221	183	5	supports	support	NOUN
easat-5221	183	6	for	for	ADP
easat-5221	183	7	e	e	NOUN
easat-5221	183	8	commerce	commerce	NOUN
easat-5221	183	9	marketing	marketing	NOUN
easat-5221	183	10	.	.	PUNCT
easat-5221	184	1	information	information	NOUN
easat-5221	184	2	system	system	NOUN
easat-5221	184	3	applications	application	NOUN
easat-5221	184	4	can	can	AUX
easat-5221	184	5	integrate	integrate	VERB
easat-5221	184	6	internal	internal	ADJ
easat-5221	184	7	and	and	CCONJ
easat-5221	184	8	external	external	ADJ
easat-5221	184	9	data	datum	NOUN
easat-5221	184	10	of	of	ADP
easat-5221	184	11	enterprises	enterprise	NOUN
easat-5221	184	12	to	to	PART
easat-5221	184	13	achieve	achieve	VERB
easat-5221	184	14	efficient	efficient	ADJ
easat-5221	184	15	data	datum	NOUN
easat-5221	184	16	management	management	NOUN
easat-5221	184	17	and	and	CCONJ
easat-5221	184	18	analysis	analysis	NOUN
easat-5221	184	19	.	.	PUNCT
easat-5221	185	1	data	datum	NOUN
easat-5221	185	2	mining	mining	NOUN
easat-5221	185	3	technology	technology	NOUN
easat-5221	185	4	extracts	extract	VERB
easat-5221	185	5	valuable	valuable	ADJ
easat-5221	185	6	information	information	NOUN
easat-5221	185	7	from	from	ADP
easat-5221	185	8	massive	massive	ADJ
easat-5221	185	9	data	datum	NOUN
easat-5221	185	10	,	,	PUNCT
easat-5221	185	11	such	such	ADJ
easat-5221	185	12	as	as	ADP
easat-5221	185	13	consumers	consumer	NOUN
easat-5221	185	14	'	'	PART
easat-5221	185	15	potential	potential	ADJ
easat-5221	185	16	needs	need	NOUN
easat-5221	185	17	and	and	CCONJ
easat-5221	185	18	competitors	competitor	NOUN
easat-5221	185	19	'	'	PART
easat-5221	185	20	strategies	strategy	NOUN
easat-5221	185	21	,	,	PUNCT
easat-5221	185	22	providing	provide	VERB
easat-5221	185	23	a	a	DET
easat-5221	185	24	basis	basis	NOUN
easat-5221	185	25	for	for	ADP
easat-5221	185	26	marketing	marketing	NOUN
easat-5221	185	27	decision	decision	NOUN
easat-5221	185	28	making	making	NOUN
easat-5221	185	29	.	.	PUNCT
easat-5221	186	1	in	in	ADP
easat-5221	186	2	the	the	DET
easat-5221	186	3	world	world	NOUN
easat-5221	186	4	wide	wide	ADJ
easat-5221	186	5	web	web	NOUN
easat-5221	186	6	environment	environment	NOUN
easat-5221	186	7	,	,	PUNCT
easat-5221	186	8	online	online	ADJ
easat-5221	186	9	advertising	advertising	NOUN
easat-5221	186	10	and	and	CCONJ
easat-5221	186	11	web	web	NOUN
easat-5221	186	12	applications	application	NOUN
easat-5221	186	13	have	have	AUX
easat-5221	186	14	become	become	VERB
easat-5221	186	15	important	important	ADJ
easat-5221	186	16	marketing	marketing	NOUN
easat-5221	186	17	means	mean	NOUN
easat-5221	186	18	.	.	PUNCT
easat-5221	187	1	to	to	PART
easat-5221	187	2	achieve	achieve	VERB
easat-5221	187	3	the	the	DET
easat-5221	187	4	optimization	optimization	NOUN
easat-5221	187	5	of	of	ADP
easat-5221	187	6	e	e	PROPN
easat-5221	187	7	commerce	commerce	NOUN
easat-5221	187	8	marketing	marketing	NOUN
easat-5221	187	9	management	management	NOUN
easat-5221	187	10	,	,	PUNCT
easat-5221	187	11	enterprises	enterprise	NOUN
easat-5221	187	12	should	should	AUX
easat-5221	187	13	also	also	ADV
easat-5221	187	14	pay	pay	VERB
easat-5221	187	15	attention	attention	NOUN
easat-5221	187	16	to	to	ADP
easat-5221	187	17	the	the	DET
easat-5221	187	18	following	follow	VERB
easat-5221	187	19	points	point	NOUN
easat-5221	187	20	.	.	PUNCT
easat-5221	188	1	first	first	ADV
easat-5221	188	2	,	,	PUNCT
easat-5221	188	3	strengthen	strengthen	VERB
easat-5221	188	4	data	data	NOUN
easat-5221	188	5	security	security	NOUN
easat-5221	188	6	management	management	NOUN
easat-5221	188	7	,	,	PUNCT
easat-5221	188	8	protect	protect	VERB
easat-5221	188	9	consumers	consumer	NOUN
easat-5221	188	10	'	'	PART
easat-5221	188	11	privacy	privacy	NOUN
easat-5221	188	12	,	,	PUNCT
easat-5221	188	13	and	and	CCONJ
easat-5221	188	14	ensure	ensure	VERB
easat-5221	188	15	the	the	DET
easat-5221	188	16	authenticity	authenticity	NOUN
easat-5221	188	17	and	and	CCONJ
easat-5221	188	18	reliability	reliability	NOUN
easat-5221	188	19	of	of	ADP
easat-5221	188	20	data	datum	NOUN
easat-5221	188	21	.	.	PUNCT
easat-5221	189	1	second	second	ADJ
easat-5221	189	2	,	,	PUNCT
easat-5221	189	3	cultivate	cultivate	VERB
easat-5221	189	4	professional	professional	ADJ
easat-5221	189	5	data	datum	NOUN
easat-5221	189	6	analysis	analysis	NOUN
easat-5221	189	7	talents	talent	NOUN
easat-5221	189	8	to	to	PART
easat-5221	189	9	improve	improve	VERB
easat-5221	189	10	the	the	DET
easat-5221	189	11	enterprise	enterprise	NOUN
easat-5221	189	12	's	's	PART
easat-5221	189	13	ability	ability	NOUN
easat-5221	189	14	to	to	PART
easat-5221	189	15	process	process	VERB
easat-5221	189	16	and	and	CCONJ
easat-5221	189	17	apply	apply	VERB
easat-5221	189	18	big	big	ADJ
easat-5221	189	19	data	datum	NOUN
easat-5221	189	20	.	.	PUNCT
easat-5221	190	1	third	third	ADV
easat-5221	190	2	,	,	PUNCT
easat-5221	190	3	strengthen	strengthen	VERB
easat-5221	190	4	collaborative	collaborative	ADJ
easat-5221	190	5	cooperation	cooperation	NOUN
easat-5221	190	6	with	with	ADP
easat-5221	190	7	partners	partner	NOUN
easat-5221	190	8	,	,	PUNCT
easat-5221	190	9	integrate	integrate	VERB
easat-5221	190	10	data	data	NOUN
easat-5221	190	11	resources	resource	NOUN
easat-5221	190	12	of	of	ADP
easat-5221	190	13	all	all	DET
easat-5221	190	14	parties	party	NOUN
easat-5221	190	15	,	,	PUNCT
easat-5221	190	16	and	and	CCONJ
easat-5221	190	17	achieve	achieve	VERB
easat-5221	190	18	mutual	mutual	ADJ
easat-5221	190	19	benefit	benefit	NOUN
easat-5221	190	20	and	and	CCONJ
easat-5221	190	21	win	win	VERB
easat-5221	190	22	win	win	NOUN
easat-5221	190	23	results	result	NOUN
easat-5221	190	24	.	.	PUNCT
easat-5221	191	1	big	big	ADJ
easat-5221	191	2	data	datum	NOUN
easat-5221	191	3	brings	bring	VERB
easat-5221	191	4	new	new	ADJ
easat-5221	191	5	opportunities	opportunity	NOUN
easat-5221	191	6	and	and	CCONJ
easat-5221	191	7	challenges	challenge	NOUN
easat-5221	191	8	to	to	PART
easat-5221	191	9	e	e	VERB
easat-5221	191	10	commerce	commerce	NOUN
easat-5221	191	11	marketing	marketing	NOUN
easat-5221	191	12	management	management	NOUN
easat-5221	191	13	.	.	PUNCT
easat-5221	192	1	enterprises	enterprise	NOUN
easat-5221	192	2	should	should	AUX
easat-5221	192	3	make	make	VERB
easat-5221	192	4	full	full	ADJ
easat-5221	192	5	use	use	NOUN
easat-5221	192	6	of	of	ADP
easat-5221	192	7	big	big	ADJ
easat-5221	192	8	data	datum	NOUN
easat-5221	192	9	technology	technology	NOUN
easat-5221	192	10	,	,	PUNCT
easat-5221	192	11	optimize	optimize	VERB
easat-5221	192	12	marketing	marketing	NOUN
easat-5221	192	13	management	management	NOUN
easat-5221	192	14	strategies	strategy	NOUN
easat-5221	192	15	,	,	PUNCT
easat-5221	192	16	enhance	enhance	VERB
easat-5221	192	17	their	their	PRON
easat-5221	192	18	competitiveness	competitiveness	NOUN
easat-5221	192	19	,	,	PUNCT
easat-5221	192	20	and	and	CCONJ
easat-5221	192	21	gain	gain	VERB
easat-5221	192	22	an	an	DET
easat-5221	192	23	advantage	advantage	NOUN
easat-5221	192	24	in	in	ADP
easat-5221	192	25	the	the	DET
easat-5221	192	26	fierce	fierce	ADJ
easat-5221	192	27	market	market	NOUN
easat-5221	192	28	competition	competition	NOUN
easat-5221	192	29	.	.	PUNCT
easat-5221	193	1	399	399	NUM
easat-5221	193	2	edelweiss	edelweiss	PROPN
easat-5221	193	3	applied	apply	VERB
easat-5221	193	4	science	science	NOUN
easat-5221	193	5	and	and	CCONJ
easat-5221	193	6	technology	technology	NOUN
easat-5221	193	7	issn	issn	PROPN
easat-5221	193	8	:	:	PUNCT
easat-5221	193	9	2576	2576	NUM
easat-5221	193	10	-	-	SYM
easat-5221	193	11	8484	8484	NUM
easat-5221	193	12	vol	vol	NOUN
easat-5221	193	13	.	.	PROPN
easat-5221	194	1	9	9	NUM
easat-5221	194	2	,	,	PUNCT
easat-5221	194	3	no	no	INTJ
easat-5221	194	4	.	.	NOUN
easat-5221	195	1	3	3	NUM
easat-5221	195	2	:	:	SYM
easat-5221	195	3	389	389	NUM
easat-5221	195	4	-	-	SYM
easat-5221	195	5	402	402	NUM
easat-5221	195	6	,	,	PUNCT
easat-5221	195	7	2025	2025	NUM
easat-5221	195	8	doi	doi	NOUN
easat-5221	195	9	:	:	PUNCT
easat-5221	195	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	195	11	©	©	PROPN
easat-5221	195	12	2025	2025	NUM
easat-5221	195	13	by	by	ADP
easat-5221	195	14	the	the	DET
easat-5221	195	15	authors	author	NOUN
easat-5221	195	16	;	;	PUNCT
easat-5221	195	17	licensee	licensee	PROPN
easat-5221	195	18	learning	learn	VERB
easat-5221	195	19	gate	gate	NOUN
easat-5221	195	20	figure	figure	NOUN
easat-5221	195	21	1	1	NUM
easat-5221	195	22	.	.	PUNCT
easat-5221	196	1	the	the	DET
easat-5221	196	2	architecture	architecture	NOUN
easat-5221	196	3	diagram	diagram	NOUN
easat-5221	196	4	of	of	ADP
easat-5221	196	5	the	the	DET
easat-5221	196	6	interactive	interactive	ADJ
easat-5221	196	7	marketing	marketing	NOUN
easat-5221	196	8	e	e	PROPN
easat-5221	196	9	commerce	commerce	NOUN
easat-5221	196	10	recommendation	recommendation	NOUN
easat-5221	196	11	system	system	NOUN
easat-5221	196	12	driven	drive	VERB
easat-5221	196	13	by	by	ADP
easat-5221	196	14	big	big	ADJ
easat-5221	196	15	data	datum	NOUN
easat-5221	196	16	.	.	PUNCT
easat-5221	197	1	7	7	X
easat-5221	197	2	.	.	X
easat-5221	197	3	optimization	optimization	NOUN
easat-5221	197	4	strategies	strategy	NOUN
easat-5221	197	5	for	for	ADP
easat-5221	197	6	e	e	NOUN
easat-5221	197	7	commerce	commerce	NOUN
easat-5221	197	8	marketing	marketing	NOUN
easat-5221	197	9	management	management	NOUN
easat-5221	197	10	in	in	ADP
easat-5221	197	11	the	the	DET
easat-5221	197	12	context	context	NOUN
easat-5221	197	13	of	of	ADP
easat-5221	197	14	big	big	ADJ
easat-5221	197	15	data	datum	NOUN
easat-5221	197	16	7.1	7.1	NUM
easat-5221	197	17	.	.	PUNCT
easat-5221	198	1	building	build	VERB
easat-5221	198	2	a	a	DET
easat-5221	198	3	powerful	powerful	ADJ
easat-5221	198	4	big	big	ADJ
easat-5221	198	5	data	datum	NOUN
easat-5221	198	6	information	information	NOUN
easat-5221	198	7	processing	processing	NOUN
easat-5221	198	8	hub	hub	NOUN
easat-5221	198	9	enterprises	enterprise	NOUN
easat-5221	198	10	should	should	AUX
easat-5221	198	11	attach	attach	VERB
easat-5221	198	12	great	great	ADJ
easat-5221	198	13	importance	importance	NOUN
easat-5221	198	14	to	to	ADP
easat-5221	198	15	the	the	DET
easat-5221	198	16	construction	construction	NOUN
easat-5221	198	17	and	and	CCONJ
easat-5221	198	18	improvement	improvement	NOUN
easat-5221	198	19	of	of	ADP
easat-5221	198	20	the	the	DET
easat-5221	198	21	big	big	ADJ
easat-5221	198	22	data	datum	NOUN
easat-5221	198	23	processing	processing	NOUN
easat-5221	198	24	center	center	NOUN
easat-5221	198	25	,	,	PUNCT
easat-5221	198	26	and	and	CCONJ
easat-5221	198	27	comprehensively	comprehensively	ADV
easat-5221	198	28	and	and	CCONJ
easat-5221	198	29	deeply	deeply	ADV
easat-5221	198	30	promote	promote	VERB
easat-5221	198	31	the	the	DET
easat-5221	198	32	collection	collection	NOUN
easat-5221	198	33	,	,	PUNCT
easat-5221	198	34	collation	collation	NOUN
easat-5221	198	35	,	,	PUNCT
easat-5221	198	36	and	and	CCONJ
easat-5221	198	37	analysis	analysis	NOUN
easat-5221	198	38	of	of	ADP
easat-5221	198	39	massive	massive	ADJ
easat-5221	198	40	data	datum	NOUN
easat-5221	198	41	information	information	NOUN
easat-5221	198	42	.	.	PUNCT
easat-5221	199	1	in	in	ADP
easat-5221	199	2	the	the	DET
easat-5221	199	3	specific	specific	ADJ
easat-5221	199	4	operation	operation	NOUN
easat-5221	199	5	process	process	NOUN
easat-5221	199	6	,	,	PUNCT
easat-5221	199	7	advanced	advanced	ADJ
easat-5221	199	8	big	big	ADJ
easat-5221	199	9	data	datum	NOUN
easat-5221	199	10	technologies	technology	NOUN
easat-5221	199	11	should	should	AUX
easat-5221	199	12	be	be	AUX
easat-5221	199	13	skillfully	skillfully	ADV
easat-5221	199	14	and	and	CCONJ
easat-5221	199	15	reasonably	reasonably	ADV
easat-5221	199	16	applied	apply	VERB
easat-5221	199	17	.	.	PUNCT
easat-5221	200	1	relying	rely	VERB
easat-5221	200	2	on	on	ADP
easat-5221	200	3	accurate	accurate	ADJ
easat-5221	200	4	target	target	NOUN
easat-5221	200	5	user	user	NOUN
easat-5221	200	6	data	datum	NOUN
easat-5221	200	7	information	information	NOUN
easat-5221	200	8	,	,	PUNCT
easat-5221	200	9	an	an	DET
easat-5221	200	10	efficient	efficient	ADJ
easat-5221	200	11	big	big	ADJ
easat-5221	200	12	data	datum	NOUN
easat-5221	200	13	processing	processing	NOUN
easat-5221	200	14	center	center	NOUN
easat-5221	200	15	should	should	AUX
easat-5221	200	16	be	be	AUX
easat-5221	200	17	established	establish	VERB
easat-5221	200	18	,	,	PUNCT
easat-5221	200	19	and	and	CCONJ
easat-5221	200	20	the	the	DET
easat-5221	200	21	information	information	NOUN
easat-5221	200	22	processing	processing	NOUN
easat-5221	200	23	ability	ability	NOUN
easat-5221	200	24	of	of	ADP
easat-5221	200	25	this	this	DET
easat-5221	200	26	center	center	NOUN
easat-5221	200	27	should	should	AUX
easat-5221	200	28	be	be	AUX
easat-5221	200	29	continuously	continuously	ADV
easat-5221	200	30	enhanced	enhance	VERB
easat-5221	200	31	during	during	ADP
easat-5221	200	32	actual	actual	ADJ
easat-5221	200	33	operation	operation	NOUN
easat-5221	200	34	.	.	PUNCT
easat-5221	201	1	e	e	X
easat-5221	201	2	-	-	NOUN
easat-5221	201	3	commerce	commerce	NOUN
easat-5221	201	4	enterprises	enterprise	NOUN
easat-5221	201	5	can	can	AUX
easat-5221	201	6	further	far	ADV
easat-5221	201	7	optimize	optimize	VERB
easat-5221	201	8	their	their	PRON
easat-5221	201	9	own	own	ADJ
easat-5221	201	10	data	datum	NOUN
easat-5221	201	11	information	information	NOUN
easat-5221	201	12	analysis	analysis	NOUN
easat-5221	201	13	and	and	CCONJ
easat-5221	201	14	processing	processing	NOUN
easat-5221	201	15	processes	process	NOUN
easat-5221	201	16	with	with	ADP
easat-5221	201	17	the	the	DET
easat-5221	201	18	help	help	NOUN
easat-5221	201	19	of	of	ADP
easat-5221	201	20	the	the	DET
easat-5221	201	21	big	big	ADJ
easat-5221	201	22	data	data	PROPN
easat-5221	201	23	information	information	NOUN
easat-5221	201	24	processing	processing	NOUN
easat-5221	201	25	center	center	NOUN
easat-5221	201	26	,	,	PUNCT
easat-5221	201	27	and	and	CCONJ
easat-5221	201	28	significantly	significantly	ADV
easat-5221	201	29	improve	improve	VERB
easat-5221	201	30	the	the	DET
easat-5221	201	31	scientific	scientific	ADJ
easat-5221	201	32	and	and	CCONJ
easat-5221	201	33	reliability	reliability	NOUN
easat-5221	201	34	of	of	ADP
easat-5221	201	35	the	the	DET
easat-5221	201	36	data	datum	NOUN
easat-5221	201	37	information	information	NOUN
easat-5221	201	38	analysis	analysis	NOUN
easat-5221	201	39	results	result	NOUN
easat-5221	201	40	.	.	PUNCT
easat-5221	202	1	e	e	X
easat-5221	202	2	-	-	NOUN
easat-5221	202	3	commerce	commerce	NOUN
easat-5221	202	4	enterprises	enterprise	NOUN
easat-5221	202	5	can	can	AUX
easat-5221	202	6	use	use	VERB
easat-5221	202	7	the	the	DET
easat-5221	202	8	information	information	NOUN
easat-5221	202	9	results	result	NOUN
easat-5221	202	10	generated	generate	VERB
easat-5221	202	11	by	by	ADP
easat-5221	202	12	the	the	DET
easat-5221	202	13	big	big	ADJ
easat-5221	202	14	data	data	PROPN
easat-5221	202	15	information	information	NOUN
easat-5221	202	16	processing	processing	NOUN
easat-5221	202	17	center	center	NOUN
easat-5221	202	18	as	as	ADP
easat-5221	202	19	an	an	DET
easat-5221	202	20	important	important	ADJ
easat-5221	202	21	reference	reference	NOUN
easat-5221	202	22	basis	basis	NOUN
easat-5221	202	23	,	,	PUNCT
easat-5221	202	24	conduct	conduct	VERB
easat-5221	202	25	in	in	ADP
easat-5221	202	26	-	-	PUNCT
easat-5221	202	27	depth	depth	NOUN
easat-5221	202	28	analysis	analysis	NOUN
easat-5221	202	29	of	of	ADP
easat-5221	202	30	market	market	NOUN
easat-5221	202	31	dynamics	dynamic	NOUN
easat-5221	202	32	and	and	CCONJ
easat-5221	202	33	consumers	consumer	NOUN
easat-5221	202	34	'	'	PART
easat-5221	202	35	consumption	consumption	NOUN
easat-5221	202	36	preferences	preference	NOUN
easat-5221	202	37	,	,	PUNCT
easat-5221	202	38	thus	thus	ADV
easat-5221	202	39	laying	lay	VERB
easat-5221	202	40	a	a	DET
easat-5221	202	41	solid	solid	ADJ
easat-5221	202	42	foundation	foundation	NOUN
easat-5221	202	43	,	,	PUNCT
easat-5221	202	44	providing	provide	VERB
easat-5221	202	45	necessary	necessary	ADJ
easat-5221	202	46	support	support	NOUN
easat-5221	202	47	conditions	condition	NOUN
easat-5221	202	48	for	for	ADP
easat-5221	202	49	the	the	DET
easat-5221	202	50	smooth	smooth	ADJ
easat-5221	202	51	implementation	implementation	NOUN
easat-5221	202	52	of	of	ADP
easat-5221	202	53	marketing	marketing	NOUN
easat-5221	202	54	management	management	NOUN
easat-5221	202	55	activities	activity	NOUN
easat-5221	202	56	of	of	ADP
easat-5221	202	57	e	e	NOUN
easat-5221	202	58	-	-	NOUN
easat-5221	202	59	commerce	commerce	NOUN
easat-5221	202	60	enterprises	enterprise	NOUN
easat-5221	202	61	,	,	PUNCT
easat-5221	202	62	and	and	CCONJ
easat-5221	202	63	also	also	ADV
easat-5221	202	64	pointing	point	VERB
easat-5221	202	65	out	out	ADP
easat-5221	202	66	a	a	DET
easat-5221	202	67	clear	clear	ADJ
easat-5221	202	68	development	development	NOUN
easat-5221	202	69	direction	direction	NOUN
easat-5221	202	70	for	for	ADP
easat-5221	202	71	the	the	DET
easat-5221	202	72	e	e	PROPN
easat-5221	202	73	-	-	NOUN
easat-5221	202	74	commerce	commerce	NOUN
easat-5221	202	75	marketing	marketing	NOUN
easat-5221	202	76	management	management	NOUN
easat-5221	202	77	work	work	NOUN
easat-5221	202	78	.	.	PUNCT
easat-5221	203	1	this	this	PRON
easat-5221	203	2	enables	enable	VERB
easat-5221	203	3	enterprises	enterprise	NOUN
easat-5221	203	4	to	to	PART
easat-5221	203	5	accurately	accurately	ADV
easat-5221	203	6	formulate	formulate	VERB
easat-5221	203	7	relevant	relevant	ADJ
easat-5221	203	8	product	product	NOUN
easat-5221	203	9	development	development	NOUN
easat-5221	203	10	strategies	strategy	NOUN
easat-5221	203	11	and	and	CCONJ
easat-5221	203	12	specific	specific	ADJ
easat-5221	203	13	marketing	marketing	NOUN
easat-5221	203	14	measures	measure	NOUN
easat-5221	203	15	according	accord	VERB
easat-5221	203	16	to	to	ADP
easat-5221	203	17	their	their	PRON
easat-5221	203	18	actual	actual	ADJ
easat-5221	203	19	development	development	NOUN
easat-5221	203	20	status	status	NOUN
easat-5221	203	21	and	and	CCONJ
easat-5221	203	22	marketing	marketing	NOUN
easat-5221	203	23	needs	need	NOUN
easat-5221	203	24	.	.	PUNCT
easat-5221	204	1	the	the	DET
easat-5221	204	2	big	big	ADJ
easat-5221	204	3	data	data	PROPN
easat-5221	204	4	information	information	NOUN
easat-5221	204	5	processing	processing	NOUN
easat-5221	204	6	center	center	NOUN
easat-5221	204	7	can	can	AUX
easat-5221	204	8	not	not	PART
easat-5221	204	9	only	only	ADV
easat-5221	204	10	continuously	continuously	ADV
easat-5221	204	11	optimize	optimize	VERB
easat-5221	204	12	product	product	NOUN
easat-5221	204	13	improvement	improvement	NOUN
easat-5221	204	14	plans	plan	NOUN
easat-5221	204	15	according	accord	VERB
easat-5221	204	16	to	to	ADP
easat-5221	204	17	market	market	NOUN
easat-5221	204	18	demands	demand	NOUN
easat-5221	204	19	,	,	PUNCT
easat-5221	204	20	effectively	effectively	ADV
easat-5221	204	21	enhancing	enhance	VERB
easat-5221	204	22	the	the	DET
easat-5221	204	23	market	market	NOUN
easat-5221	204	24	competitiveness	competitiveness	NOUN
easat-5221	204	25	of	of	ADP
easat-5221	204	26	products	product	NOUN
easat-5221	204	27	,	,	PUNCT
easat-5221	204	28	but	but	CCONJ
easat-5221	204	29	also	also	ADV
easat-5221	204	30	provide	provide	VERB
easat-5221	204	31	more	more	ADV
easat-5221	204	32	accurate	accurate	ADJ
easat-5221	204	33	and	and	CCONJ
easat-5221	204	34	scientific	scientific	ADJ
easat-5221	204	35	data	datum	NOUN
easat-5221	204	36	information	information	NOUN
easat-5221	204	37	for	for	ADP
easat-5221	204	38	e	e	NOUN
easat-5221	204	39	-	-	NOUN
easat-5221	204	40	commerce	commerce	NOUN
easat-5221	204	41	marketing	marketing	NOUN
easat-5221	204	42	management	management	NOUN
easat-5221	204	43	work	work	NOUN
easat-5221	204	44	,	,	PUNCT
easat-5221	204	45	effectively	effectively	ADV
easat-5221	204	46	preventing	prevent	VERB
easat-5221	204	47	enterprises	enterprise	NOUN
easat-5221	204	48	from	from	ADP
easat-5221	204	49	wasting	waste	VERB
easat-5221	204	50	resources	resource	NOUN
easat-5221	204	51	and	and	CCONJ
easat-5221	204	52	missing	miss	VERB
easat-5221	204	53	development	development	NOUN
easat-5221	204	54	opportunities	opportunity	NOUN
easat-5221	204	55	due	due	ADP
easat-5221	204	56	to	to	ADP
easat-5221	204	57	making	make	VERB
easat-5221	204	58	wrong	wrong	ADJ
easat-5221	204	59	judgments	judgment	NOUN
easat-5221	204	60	or	or	CCONJ
easat-5221	204	61	decisions	decision	NOUN
easat-5221	204	62	.	.	PUNCT
easat-5221	205	1	in	in	ADP
easat-5221	205	2	this	this	DET
easat-5221	205	3	way	way	NOUN
easat-5221	205	4	,	,	PUNCT
easat-5221	205	5	the	the	DET
easat-5221	205	6	core	core	NOUN
easat-5221	205	7	competitiveness	competitiveness	NOUN
easat-5221	205	8	of	of	ADP
easat-5221	205	9	enterprises	enterprise	NOUN
easat-5221	205	10	can	can	AUX
easat-5221	205	11	be	be	AUX
easat-5221	205	12	effectively	effectively	ADV
easat-5221	205	13	improved	improve	VERB
easat-5221	205	14	,	,	PUNCT
easat-5221	205	15	and	and	CCONJ
easat-5221	205	16	the	the	DET
easat-5221	205	17	comprehensive	comprehensive	ADJ
easat-5221	205	18	strength	strength	NOUN
easat-5221	205	19	of	of	ADP
easat-5221	205	20	enterprises	enterprise	NOUN
easat-5221	205	21	can	can	AUX
easat-5221	205	22	be	be	AUX
easat-5221	205	23	further	far	ADV
easat-5221	205	24	enhanced	enhance	VERB
easat-5221	205	25	,	,	PUNCT
easat-5221	205	26	helping	help	VERB
easat-5221	205	27	enterprises	enterprise	NOUN
easat-5221	205	28	to	to	PART
easat-5221	205	29	stand	stand	VERB
easat-5221	205	30	out	out	ADP
easat-5221	205	31	in	in	ADP
easat-5221	205	32	the	the	DET
easat-5221	205	33	fierce	fierce	ADJ
easat-5221	205	34	market	market	NOUN
easat-5221	205	35	competition	competition	NOUN
easat-5221	206	1	[	[	X
easat-5221	206	2	5	5	NUM
easat-5221	206	3	]	]	PUNCT
easat-5221	206	4	.	.	PUNCT
easat-5221	207	1	400	400	NUM
easat-5221	207	2	edelweiss	edelweiss	PROPN
easat-5221	207	3	applied	apply	VERB
easat-5221	207	4	science	science	NOUN
easat-5221	207	5	and	and	CCONJ
easat-5221	207	6	technology	technology	NOUN
easat-5221	207	7	issn	issn	PROPN
easat-5221	207	8	:	:	PUNCT
easat-5221	207	9	2576	2576	NUM
easat-5221	207	10	-	-	SYM
easat-5221	207	11	8484	8484	NUM
easat-5221	207	12	vol	vol	NOUN
easat-5221	207	13	.	.	PROPN
easat-5221	208	1	9	9	NUM
easat-5221	208	2	,	,	PUNCT
easat-5221	208	3	no	no	INTJ
easat-5221	208	4	.	.	NOUN
easat-5221	209	1	3	3	NUM
easat-5221	209	2	:	:	SYM
easat-5221	209	3	389	389	NUM
easat-5221	209	4	-	-	SYM
easat-5221	209	5	402	402	NUM
easat-5221	209	6	,	,	PUNCT
easat-5221	209	7	2025	2025	NUM
easat-5221	209	8	doi	doi	NOUN
easat-5221	209	9	:	:	PUNCT
easat-5221	209	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	209	11	©	©	PROPN
easat-5221	209	12	2025	2025	NUM
easat-5221	209	13	by	by	ADP
easat-5221	209	14	the	the	DET
easat-5221	209	15	authors	author	NOUN
easat-5221	209	16	;	;	PUNCT
easat-5221	209	17	licensee	licensee	PROPN
easat-5221	209	18	learning	learning	NOUN
easat-5221	209	19	gate	gate	NOUN
easat-5221	209	20	7.2	7.2	NUM
easat-5221	209	21	.	.	PUNCT
easat-5221	210	1	strategies	strategy	NOUN
easat-5221	210	2	in	in	ADP
easat-5221	210	3	the	the	DET
easat-5221	210	4	field	field	NOUN
easat-5221	210	5	of	of	ADP
easat-5221	210	6	data	datum	NOUN
easat-5221	210	7	management	management	NOUN
easat-5221	210	8	in	in	ADP
easat-5221	210	9	the	the	DET
easat-5221	210	10	context	context	NOUN
easat-5221	210	11	of	of	ADP
easat-5221	210	12	the	the	DET
easat-5221	210	13	big	big	ADJ
easat-5221	210	14	data	data	PROPN
easat-5221	210	15	era	era	NOUN
easat-5221	210	16	,	,	PUNCT
easat-5221	210	17	e	e	NOUN
easat-5221	210	18	-	-	NOUN
easat-5221	210	19	commerce	commerce	NOUN
easat-5221	210	20	marketing	marketing	NOUN
easat-5221	210	21	management	management	NOUN
easat-5221	210	22	requires	require	VERB
easat-5221	210	23	a	a	DET
easat-5221	210	24	more	more	ADV
easat-5221	210	25	in	in	ADP
easat-5221	210	26	-	-	PUNCT
easat-5221	210	27	depth	depth	NOUN
easat-5221	210	28	study	study	NOUN
easat-5221	210	29	of	of	ADP
easat-5221	210	30	relevant	relevant	ADJ
easat-5221	210	31	aspects	aspect	NOUN
easat-5221	210	32	of	of	ADP
easat-5221	210	33	big	big	ADJ
easat-5221	210	34	data	datum	NOUN
easat-5221	210	35	.	.	PUNCT
easat-5221	211	1	through	through	ADP
easat-5221	211	2	comprehensive	comprehensive	ADJ
easat-5221	211	3	and	and	CCONJ
easat-5221	211	4	meticulous	meticulous	ADJ
easat-5221	211	5	analysis	analysis	NOUN
easat-5221	211	6	of	of	ADP
easat-5221	211	7	big	big	ADJ
easat-5221	211	8	data	datum	NOUN
easat-5221	211	9	,	,	PUNCT
easat-5221	211	10	enterprises	enterprise	NOUN
easat-5221	211	11	can	can	AUX
easat-5221	211	12	gain	gain	VERB
easat-5221	211	13	a	a	DET
easat-5221	211	14	more	more	ADV
easat-5221	211	15	thorough	thorough	ADJ
easat-5221	211	16	and	and	CCONJ
easat-5221	211	17	comprehensive	comprehensive	ADJ
easat-5221	211	18	understanding	understanding	NOUN
easat-5221	211	19	of	of	ADP
easat-5221	211	20	the	the	DET
easat-5221	211	21	preferences	preference	NOUN
easat-5221	211	22	of	of	ADP
easat-5221	211	23	consumers	consumer	NOUN
easat-5221	211	24	and	and	CCONJ
easat-5221	211	25	the	the	DET
easat-5221	211	26	audience	audience	NOUN
easat-5221	211	27	.	.	PUNCT
easat-5221	212	1	this	this	PRON
easat-5221	212	2	helps	help	VERB
easat-5221	212	3	enterprises	enterprise	NOUN
easat-5221	212	4	to	to	PART
easat-5221	212	5	precisely	precisely	ADV
easat-5221	212	6	control	control	VERB
easat-5221	212	7	their	their	PRON
easat-5221	212	8	future	future	ADJ
easat-5221	212	9	development	development	NOUN
easat-5221	212	10	directions	direction	NOUN
easat-5221	212	11	and	and	CCONJ
easat-5221	212	12	make	make	VERB
easat-5221	212	13	reasonable	reasonable	ADJ
easat-5221	212	14	and	and	CCONJ
easat-5221	212	15	detailed	detailed	ADJ
easat-5221	212	16	stage	stage	NOUN
easat-5221	212	17	divisions	division	NOUN
easat-5221	212	18	of	of	ADP
easat-5221	212	19	the	the	DET
easat-5221	212	20	marketing	marketing	NOUN
easat-5221	212	21	process	process	NOUN
easat-5221	212	22	.	.	PUNCT
easat-5221	213	1	enterprises	enterprise	NOUN
easat-5221	213	2	should	should	AUX
easat-5221	213	3	select	select	VERB
easat-5221	213	4	more	more	ADV
easat-5221	213	5	appropriate	appropriate	ADJ
easat-5221	213	6	marketing	marketing	NOUN
easat-5221	213	7	methods	method	NOUN
easat-5221	213	8	and	and	CCONJ
easat-5221	213	9	means	mean	VERB
easat-5221	213	10	according	accord	VERB
easat-5221	213	11	to	to	ADP
easat-5221	213	12	their	their	PRON
easat-5221	213	13	actual	actual	ADJ
easat-5221	213	14	situations	situation	NOUN
easat-5221	213	15	,	,	PUNCT
easat-5221	213	16	and	and	CCONJ
easat-5221	213	17	focus	focus	VERB
easat-5221	213	18	on	on	ADP
easat-5221	213	19	building	build	VERB
easat-5221	213	20	a	a	DET
easat-5221	213	21	complete	complete	ADJ
easat-5221	213	22	marketing	marketing	NOUN
easat-5221	213	23	mechanism	mechanism	NOUN
easat-5221	213	24	.	.	PUNCT
easat-5221	214	1	enterprises	enterprise	NOUN
easat-5221	214	2	can	can	AUX
easat-5221	214	3	introduce	introduce	VERB
easat-5221	214	4	modern	modern	ADJ
easat-5221	214	5	information	information	NOUN
easat-5221	214	6	systems	system	NOUN
easat-5221	214	7	to	to	PART
easat-5221	214	8	conduct	conduct	VERB
easat-5221	214	9	in	in	ADP
easat-5221	214	10	-	-	PUNCT
easat-5221	214	11	depth	depth	NOUN
easat-5221	214	12	analysis	analysis	NOUN
easat-5221	214	13	of	of	ADP
easat-5221	214	14	data	datum	NOUN
easat-5221	214	15	and	and	CCONJ
easat-5221	214	16	gradually	gradually	ADV
easat-5221	214	17	establish	establish	VERB
easat-5221	214	18	their	their	PRON
easat-5221	214	19	own	own	ADJ
easat-5221	214	20	databases	database	NOUN
easat-5221	214	21	to	to	PART
easat-5221	214	22	store	store	VERB
easat-5221	214	23	information	information	NOUN
easat-5221	214	24	more	more	ADV
easat-5221	214	25	effectively	effectively	ADV
easat-5221	214	26	.	.	PUNCT
easat-5221	215	1	at	at	ADP
easat-5221	215	2	the	the	DET
easat-5221	215	3	same	same	ADJ
easat-5221	215	4	time	time	NOUN
easat-5221	215	5	,	,	PUNCT
easat-5221	215	6	classify	classify	VERB
easat-5221	215	7	and	and	CCONJ
easat-5221	215	8	store	store	VERB
easat-5221	215	9	the	the	DET
easat-5221	215	10	data	datum	NOUN
easat-5221	215	11	so	so	SCONJ
easat-5221	215	12	that	that	SCONJ
easat-5221	215	13	the	the	DET
easat-5221	215	14	required	require	VERB
easat-5221	215	15	content	content	NOUN
easat-5221	215	16	can	can	AUX
easat-5221	215	17	be	be	AUX
easat-5221	215	18	quickly	quickly	ADV
easat-5221	215	19	found	find	VERB
easat-5221	215	20	when	when	SCONJ
easat-5221	215	21	the	the	DET
easat-5221	215	22	information	information	NOUN
easat-5221	215	23	needs	need	VERB
easat-5221	215	24	to	to	PART
easat-5221	215	25	be	be	AUX
easat-5221	215	26	utilized	utilize	VERB
easat-5221	215	27	.	.	PUNCT
easat-5221	216	1	in	in	ADP
easat-5221	216	2	addition	addition	NOUN
easat-5221	216	3	,	,	PUNCT
easat-5221	216	4	the	the	DET
easat-5221	216	5	information	information	NOUN
easat-5221	216	6	in	in	ADP
easat-5221	216	7	the	the	DET
easat-5221	216	8	database	database	NOUN
easat-5221	216	9	should	should	AUX
easat-5221	216	10	be	be	AUX
easat-5221	216	11	updated	update	VERB
easat-5221	216	12	in	in	ADP
easat-5221	216	13	a	a	DET
easat-5221	216	14	timely	timely	ADJ
easat-5221	216	15	manner	manner	NOUN
easat-5221	216	16	,	,	PUNCT
easat-5221	216	17	and	and	CCONJ
easat-5221	216	18	regular	regular	ADJ
easat-5221	216	19	information	information	NOUN
easat-5221	216	20	backup	backup	NOUN
easat-5221	216	21	should	should	AUX
easat-5221	216	22	be	be	AUX
easat-5221	216	23	carried	carry	VERB
easat-5221	216	24	out	out	ADP
easat-5221	216	25	.	.	PUNCT
easat-5221	217	1	enterprises	enterprise	NOUN
easat-5221	217	2	must	must	AUX
easat-5221	217	3	fundamentally	fundamentally	ADV
easat-5221	217	4	recognize	recognize	VERB
easat-5221	217	5	the	the	DET
easat-5221	217	6	great	great	ADJ
easat-5221	217	7	significance	significance	NOUN
easat-5221	217	8	of	of	ADP
easat-5221	217	9	mutual	mutual	ADJ
easat-5221	217	10	cooperation	cooperation	NOUN
easat-5221	217	11	among	among	ADP
easat-5221	217	12	enterprises	enterprise	NOUN
easat-5221	217	13	and	and	CCONJ
easat-5221	217	14	establish	establish	VERB
easat-5221	217	15	confidence	confidence	NOUN
easat-5221	217	16	in	in	ADP
easat-5221	217	17	cooperation	cooperation	NOUN
easat-5221	217	18	.	.	PUNCT
easat-5221	218	1	build	build	VERB
easat-5221	218	2	an	an	DET
easat-5221	218	3	information	information	NOUN
easat-5221	218	4	sharing	share	VERB
easat-5221	218	5	platform	platform	NOUN
easat-5221	218	6	to	to	PART
easat-5221	218	7	provide	provide	VERB
easat-5221	218	8	a	a	DET
easat-5221	218	9	solid	solid	ADJ
easat-5221	218	10	guarantee	guarantee	NOUN
easat-5221	218	11	for	for	ADP
easat-5221	218	12	communication	communication	NOUN
easat-5221	218	13	and	and	CCONJ
easat-5221	218	14	interaction	interaction	NOUN
easat-5221	218	15	among	among	ADP
easat-5221	218	16	enterprises	enterprise	NOUN
easat-5221	218	17	,	,	PUNCT
easat-5221	218	18	so	so	SCONJ
easat-5221	218	19	that	that	SCONJ
easat-5221	218	20	valuable	valuable	ADJ
easat-5221	218	21	experience	experience	NOUN
easat-5221	218	22	can	can	AUX
easat-5221	218	23	be	be	AUX
easat-5221	218	24	truly	truly	ADV
easat-5221	218	25	learned	learn	VERB
easat-5221	218	26	from	from	ADP
easat-5221	218	27	partners	partner	NOUN
easat-5221	218	28	,	,	PUNCT
easat-5221	218	29	achieving	achieve	VERB
easat-5221	218	30	mutual	mutual	ADJ
easat-5221	218	31	benefit	benefit	NOUN
easat-5221	218	32	and	and	CCONJ
easat-5221	218	33	win	win	NOUN
easat-5221	218	34	-	-	PUNCT
easat-5221	218	35	win	win	NOUN
easat-5221	218	36	results	result	NOUN
easat-5221	218	37	.	.	PUNCT
easat-5221	219	1	7.3	7.3	NUM
easat-5221	219	2	.	.	PUNCT
easat-5221	219	3	strategies	strategy	NOUN
easat-5221	219	4	in	in	ADP
easat-5221	219	5	the	the	DET
easat-5221	219	6	aspect	aspect	NOUN
easat-5221	219	7	of	of	ADP
easat-5221	219	8	marketing	marketing	NOUN
easat-5221	219	9	management	management	NOUN
easat-5221	219	10	in	in	ADP
easat-5221	219	11	the	the	DET
easat-5221	219	12	field	field	NOUN
easat-5221	219	13	of	of	ADP
easat-5221	219	14	e	e	NOUN
easat-5221	219	15	-	-	NOUN
easat-5221	219	16	commerce	commerce	NOUN
easat-5221	219	17	,	,	PUNCT
easat-5221	219	18	the	the	DET
easat-5221	219	19	final	final	ADJ
easat-5221	219	20	implementation	implementation	NOUN
easat-5221	219	21	effects	effect	NOUN
easat-5221	219	22	of	of	ADP
easat-5221	219	23	the	the	DET
easat-5221	219	24	marketing	marketing	NOUN
easat-5221	219	25	methods	method	NOUN
easat-5221	219	26	and	and	CCONJ
easat-5221	219	27	strategies	strategy	NOUN
easat-5221	219	28	employed	employ	VERB
easat-5221	219	29	are	be	AUX
easat-5221	219	30	closely	closely	ADV
easat-5221	219	31	intertwined	intertwine	VERB
easat-5221	219	32	with	with	ADP
easat-5221	219	33	the	the	DET
easat-5221	219	34	needs	need	NOUN
easat-5221	219	35	of	of	ADP
easat-5221	219	36	consumers	consumer	NOUN
easat-5221	219	37	.	.	PUNCT
easat-5221	220	1	in	in	ADP
easat-5221	220	2	other	other	ADJ
easat-5221	220	3	words	word	NOUN
easat-5221	220	4	,	,	PUNCT
easat-5221	220	5	consumers	consumer	NOUN
easat-5221	220	6	'	'	PART
easat-5221	220	7	needs	need	NOUN
easat-5221	220	8	will	will	AUX
easat-5221	220	9	actually	actually	ADV
easat-5221	220	10	influence	influence	VERB
easat-5221	220	11	the	the	DET
easat-5221	220	12	specific	specific	ADJ
easat-5221	220	13	application	application	NOUN
easat-5221	220	14	of	of	ADP
easat-5221	220	15	e	e	PROPN
easat-5221	220	16	-	-	NOUN
easat-5221	220	17	commerce	commerce	NOUN
easat-5221	220	18	marketing	marketing	NOUN
easat-5221	220	19	methods	method	NOUN
easat-5221	220	20	.	.	PUNCT
easat-5221	221	1	in	in	ADP
easat-5221	221	2	order	order	NOUN
easat-5221	221	3	to	to	PART
easat-5221	221	4	obtain	obtain	VERB
easat-5221	221	5	more	more	ADV
easat-5221	221	6	substantial	substantial	ADJ
easat-5221	221	7	benefits	benefit	NOUN
easat-5221	221	8	in	in	ADP
easat-5221	221	9	the	the	DET
easat-5221	221	10	fierce	fierce	ADJ
easat-5221	221	11	market	market	NOUN
easat-5221	221	12	competition	competition	NOUN
easat-5221	221	13	,	,	PUNCT
easat-5221	221	14	enterprises	enterprise	NOUN
easat-5221	221	15	must	must	AUX
easat-5221	221	16	accurately	accurately	ADV
easat-5221	221	17	analyze	analyze	VERB
easat-5221	221	18	the	the	DET
easat-5221	221	19	market	market	NOUN
easat-5221	221	20	situation	situation	NOUN
easat-5221	221	21	.	.	PUNCT
easat-5221	222	1	through	through	ADP
easat-5221	222	2	careful	careful	ADJ
easat-5221	222	3	analysis	analysis	NOUN
easat-5221	222	4	,	,	PUNCT
easat-5221	222	5	they	they	PRON
easat-5221	222	6	should	should	AUX
easat-5221	222	7	identify	identify	VERB
easat-5221	222	8	the	the	DET
easat-5221	222	9	differences	difference	NOUN
easat-5221	222	10	among	among	ADP
easat-5221	222	11	different	different	ADJ
easat-5221	222	12	customer	customer	NOUN
easat-5221	222	13	groups	group	NOUN
easat-5221	222	14	,	,	PUNCT
easat-5221	222	15	so	so	SCONJ
easat-5221	222	16	that	that	SCONJ
easat-5221	222	17	they	they	PRON
easat-5221	222	18	can	can	AUX
easat-5221	222	19	promptly	promptly	ADV
easat-5221	222	20	adjust	adjust	VERB
easat-5221	222	21	relevant	relevant	ADJ
easat-5221	222	22	strategies	strategy	NOUN
easat-5221	222	23	and	and	CCONJ
easat-5221	222	24	optimize	optimize	VERB
easat-5221	222	25	and	and	CCONJ
easat-5221	222	26	upgrade	upgrade	VERB
easat-5221	222	27	products	product	NOUN
easat-5221	222	28	.	.	PUNCT
easat-5221	223	1	in	in	ADP
easat-5221	223	2	addition	addition	NOUN
easat-5221	223	3	,	,	PUNCT
easat-5221	223	4	the	the	DET
easat-5221	223	5	powerful	powerful	ADJ
easat-5221	223	6	capabilities	capability	NOUN
easat-5221	223	7	of	of	ADP
easat-5221	223	8	big	big	ADJ
easat-5221	223	9	data	datum	NOUN
easat-5221	223	10	are	be	AUX
easat-5221	223	11	not	not	PART
easat-5221	223	12	only	only	ADV
easat-5221	223	13	manifested	manifest	VERB
easat-5221	223	14	in	in	ADP
easat-5221	223	15	its	its	PRON
easat-5221	223	16	ability	ability	NOUN
easat-5221	223	17	to	to	PART
easat-5221	223	18	accurately	accurately	ADV
easat-5221	223	19	predict	predict	VERB
easat-5221	223	20	the	the	DET
easat-5221	223	21	consumption	consumption	NOUN
easat-5221	223	22	capabilities	capability	NOUN
easat-5221	223	23	and	and	CCONJ
easat-5221	223	24	preferences	preference	NOUN
easat-5221	223	25	of	of	ADP
easat-5221	223	26	consumers	consumer	NOUN
easat-5221	223	27	and	and	CCONJ
easat-5221	223	28	the	the	DET
easat-5221	223	29	audience	audience	NOUN
easat-5221	223	30	,	,	PUNCT
easat-5221	223	31	but	but	CCONJ
easat-5221	223	32	also	also	ADV
easat-5221	223	33	in	in	ADP
easat-5221	223	34	its	its	PRON
easat-5221	223	35	capacity	capacity	NOUN
easat-5221	223	36	to	to	PART
easat-5221	223	37	make	make	VERB
easat-5221	223	38	forward	forward	ADV
easat-5221	223	39	-	-	PUNCT
easat-5221	223	40	looking	look	VERB
easat-5221	223	41	predictions	prediction	NOUN
easat-5221	223	42	about	about	ADP
easat-5221	223	43	future	future	ADJ
easat-5221	223	44	market	market	NOUN
easat-5221	223	45	development	development	NOUN
easat-5221	223	46	trends	trend	NOUN
easat-5221	223	47	.	.	PUNCT
easat-5221	224	1	this	this	PRON
easat-5221	224	2	undoubtedly	undoubtedly	ADV
easat-5221	224	3	significantly	significantly	ADV
easat-5221	224	4	increases	increase	VERB
easat-5221	224	5	the	the	DET
easat-5221	224	6	success	success	NOUN
easat-5221	224	7	rate	rate	NOUN
easat-5221	224	8	of	of	ADP
easat-5221	224	9	marketing	marketing	NOUN
easat-5221	224	10	activities	activity	NOUN
easat-5221	224	11	.	.	PUNCT
easat-5221	225	1	enterprises	enterprise	NOUN
easat-5221	225	2	should	should	AUX
easat-5221	225	3	give	give	VERB
easat-5221	225	4	full	full	ADJ
easat-5221	225	5	play	play	NOUN
easat-5221	225	6	to	to	ADP
easat-5221	225	7	the	the	DET
easat-5221	225	8	advantages	advantage	NOUN
easat-5221	225	9	of	of	ADP
easat-5221	225	10	big	big	ADJ
easat-5221	225	11	data	datum	NOUN
easat-5221	225	12	,	,	PUNCT
easat-5221	225	13	promptly	promptly	ADV
easat-5221	225	14	evaluate	evaluate	VERB
easat-5221	225	15	and	and	CCONJ
easat-5221	225	16	judge	judge	VERB
easat-5221	225	17	the	the	DET
easat-5221	225	18	analysis	analysis	NOUN
easat-5221	225	19	results	result	NOUN
easat-5221	225	20	,	,	PUNCT
easat-5221	225	21	so	so	SCONJ
easat-5221	225	22	as	as	SCONJ
easat-5221	225	23	to	to	PART
easat-5221	225	24	more	more	ADV
easat-5221	225	25	precisely	precisely	ADV
easat-5221	225	26	meet	meet	VERB
easat-5221	225	27	the	the	DET
easat-5221	225	28	diverse	diverse	ADJ
easat-5221	225	29	needs	need	NOUN
easat-5221	225	30	of	of	ADP
easat-5221	225	31	consumers	consumer	NOUN
easat-5221	225	32	and	and	CCONJ
easat-5221	225	33	enhance	enhance	VERB
easat-5221	225	34	customer	customer	NOUN
easat-5221	225	35	satisfaction	satisfaction	NOUN
easat-5221	225	36	and	and	CCONJ
easat-5221	225	37	loyalty	loyalty	NOUN
easat-5221	225	38	[	[	X
easat-5221	225	39	6	6	NUM
easat-5221	225	40	]	]	PUNCT
easat-5221	225	41	.	.	PUNCT
easat-5221	226	1	7.4	7.4	NUM
easat-5221	226	2	.	.	PUNCT
easat-5221	227	1	advancing	advance	VERB
easat-5221	227	2	the	the	DET
easat-5221	227	3	reform	reform	NOUN
easat-5221	227	4	process	process	NOUN
easat-5221	227	5	of	of	ADP
easat-5221	227	6	marketing	marketing	NOUN
easat-5221	227	7	management	management	NOUN
easat-5221	227	8	the	the	DET
easat-5221	227	9	development	development	NOUN
easat-5221	227	10	pace	pace	NOUN
easat-5221	227	11	of	of	ADP
easat-5221	227	12	an	an	DET
easat-5221	227	13	enterprise	enterprise	NOUN
easat-5221	227	14	largely	largely	ADV
easat-5221	227	15	depends	depend	VERB
easat-5221	227	16	on	on	ADP
easat-5221	227	17	its	its	PRON
easat-5221	227	18	ability	ability	NOUN
easat-5221	227	19	to	to	PART
easat-5221	227	20	adopt	adopt	VERB
easat-5221	227	21	reasonable	reasonable	ADJ
easat-5221	227	22	and	and	CCONJ
easat-5221	227	23	effective	effective	ADJ
easat-5221	227	24	marketing	marketing	NOUN
easat-5221	227	25	methods	method	NOUN
easat-5221	227	26	.	.	PUNCT
easat-5221	228	1	marketing	marketing	NOUN
easat-5221	228	2	strategies	strategy	NOUN
easat-5221	228	3	must	must	AUX
easat-5221	228	4	be	be	AUX
easat-5221	228	5	closely	closely	ADV
easat-5221	228	6	aligned	align	VERB
easat-5221	228	7	with	with	ADP
easat-5221	228	8	the	the	DET
easat-5221	228	9	actual	actual	ADJ
easat-5221	228	10	needs	need	NOUN
easat-5221	228	11	and	and	CCONJ
easat-5221	228	12	expectations	expectation	NOUN
easat-5221	228	13	of	of	ADP
easat-5221	228	14	users	user	NOUN
easat-5221	228	15	.	.	PUNCT
easat-5221	229	1	the	the	DET
easat-5221	229	2	behavior	behavior	NOUN
easat-5221	229	3	patterns	pattern	NOUN
easat-5221	229	4	and	and	CCONJ
easat-5221	229	5	consumption	consumption	NOUN
easat-5221	229	6	habits	habit	NOUN
easat-5221	229	7	of	of	ADP
easat-5221	229	8	the	the	DET
easat-5221	229	9	product	product	NOUN
easat-5221	229	10	audience	audience	NOUN
easat-5221	229	11	are	be	AUX
easat-5221	229	12	often	often	ADV
easat-5221	229	13	the	the	DET
easat-5221	229	14	core	core	ADJ
easat-5221	229	15	elements	element	NOUN
easat-5221	229	16	determining	determine	VERB
easat-5221	229	17	the	the	DET
easat-5221	229	18	e	e	NOUN
easat-5221	229	19	-	-	NOUN
easat-5221	229	20	commerce	commerce	NOUN
easat-5221	229	21	marketing	marketing	NOUN
easat-5221	229	22	model	model	NOUN
easat-5221	229	23	.	.	PUNCT
easat-5221	230	1	in	in	ADP
easat-5221	230	2	order	order	NOUN
easat-5221	230	3	to	to	PART
easat-5221	230	4	gain	gain	VERB
easat-5221	230	5	a	a	DET
easat-5221	230	6	foothold	foothold	NOUN
easat-5221	230	7	and	and	CCONJ
easat-5221	230	8	achieve	achieve	VERB
easat-5221	230	9	further	further	ADJ
easat-5221	230	10	development	development	NOUN
easat-5221	230	11	and	and	CCONJ
easat-5221	230	12	growth	growth	NOUN
easat-5221	230	13	in	in	ADP
easat-5221	230	14	the	the	DET
easat-5221	230	15	increasingly	increasingly	ADV
easat-5221	230	16	fierce	fierce	ADJ
easat-5221	230	17	market	market	NOUN
easat-5221	230	18	competition	competition	NOUN
easat-5221	230	19	,	,	PUNCT
easat-5221	230	20	enterprises	enterprise	NOUN
easat-5221	230	21	must	must	AUX
easat-5221	230	22	delve	delve	VERB
easat-5221	230	23	deep	deep	ADV
easat-5221	230	24	into	into	ADP
easat-5221	230	25	the	the	DET
easat-5221	230	26	market	market	NOUN
easat-5221	230	27	,	,	PUNCT
easat-5221	230	28	conduct	conduct	VERB
easat-5221	230	29	comprehensive	comprehensive	ADJ
easat-5221	230	30	and	and	CCONJ
easat-5221	230	31	meticulous	meticulous	ADJ
easat-5221	230	32	research	research	NOUN
easat-5221	230	33	work	work	NOUN
easat-5221	230	34	,	,	PUNCT
easat-5221	230	35	and	and	CCONJ
easat-5221	230	36	with	with	ADP
easat-5221	230	37	the	the	DET
easat-5221	230	38	strong	strong	ADJ
easat-5221	230	39	support	support	NOUN
easat-5221	230	40	of	of	ADP
easat-5221	230	41	big	big	ADJ
easat-5221	230	42	data	datum	NOUN
easat-5221	230	43	technology	technology	NOUN
easat-5221	230	44	,	,	PUNCT
easat-5221	230	45	significantly	significantly	ADV
easat-5221	230	46	improve	improve	VERB
easat-5221	230	47	the	the	DET
easat-5221	230	48	accuracy	accuracy	NOUN
easat-5221	230	49	and	and	CCONJ
easat-5221	230	50	reliability	reliability	NOUN
easat-5221	230	51	of	of	ADP
easat-5221	230	52	the	the	DET
easat-5221	230	53	research	research	NOUN
easat-5221	230	54	results	result	NOUN
easat-5221	230	55	.	.	PUNCT
easat-5221	231	1	this	this	PRON
easat-5221	231	2	requires	require	VERB
easat-5221	231	3	enterprises	enterprise	NOUN
easat-5221	231	4	to	to	PART
easat-5221	231	5	make	make	VERB
easat-5221	231	6	full	full	ADJ
easat-5221	231	7	and	and	CCONJ
easat-5221	231	8	rational	rational	ADJ
easat-5221	231	9	use	use	NOUN
easat-5221	231	10	of	of	ADP
easat-5221	231	11	big	big	ADJ
easat-5221	231	12	data	datum	NOUN
easat-5221	231	13	technology	technology	NOUN
easat-5221	231	14	and	and	CCONJ
easat-5221	231	15	,	,	PUNCT
easat-5221	231	16	based	base	VERB
easat-5221	231	17	on	on	ADP
easat-5221	231	18	the	the	DET
easat-5221	231	19	results	result	NOUN
easat-5221	231	20	obtained	obtain	VERB
easat-5221	231	21	from	from	ADP
easat-5221	231	22	big	big	ADJ
easat-5221	231	23	data	datum	NOUN
easat-5221	231	24	analysis	analysis	NOUN
easat-5221	231	25	,	,	PUNCT
easat-5221	231	26	promptly	promptly	ADV
easat-5221	231	27	adjust	adjust	VERB
easat-5221	231	28	and	and	CCONJ
easat-5221	231	29	optimize	optimize	VERB
easat-5221	231	30	their	their	PRON
easat-5221	231	31	own	own	ADJ
easat-5221	231	32	marketing	marketing	NOUN
easat-5221	231	33	strategies	strategy	NOUN
easat-5221	231	34	.	.	PUNCT
easat-5221	232	1	the	the	DET
easat-5221	232	2	analysis	analysis	NOUN
easat-5221	232	3	and	and	CCONJ
easat-5221	232	4	calculation	calculation	NOUN
easat-5221	232	5	results	result	NOUN
easat-5221	232	6	of	of	ADP
easat-5221	232	7	big	big	ADJ
easat-5221	232	8	data	datum	NOUN
easat-5221	232	9	technology	technology	NOUN
easat-5221	232	10	can	can	AUX
easat-5221	232	11	not	not	PART
easat-5221	232	12	only	only	ADV
easat-5221	232	13	help	help	VERB
easat-5221	232	14	enterprises	enterprise	NOUN
easat-5221	232	15	accurately	accurately	ADV
easat-5221	232	16	predict	predict	VERB
easat-5221	232	17	consumers	consumer	NOUN
easat-5221	232	18	'	'	PART
easat-5221	232	19	consumption	consumption	NOUN
easat-5221	232	20	behaviors	behavior	NOUN
easat-5221	232	21	but	but	CCONJ
easat-5221	232	22	also	also	ADV
easat-5221	232	23	make	make	VERB
easat-5221	232	24	forward	forward	ADV
easat-5221	232	25	-	-	PUNCT
easat-5221	232	26	looking	look	VERB
easat-5221	232	27	predictions	prediction	NOUN
easat-5221	232	28	about	about	ADP
easat-5221	232	29	future	future	ADJ
easat-5221	232	30	market	market	NOUN
easat-5221	232	31	consumption	consumption	NOUN
easat-5221	232	32	trends	trend	NOUN
easat-5221	232	33	,	,	PUNCT
easat-5221	232	34	enabling	enable	VERB
easat-5221	232	35	enterprises	enterprise	NOUN
easat-5221	232	36	to	to	PART
easat-5221	232	37	plan	plan	VERB
easat-5221	232	38	in	in	ADP
easat-5221	232	39	advance	advance	NOUN
easat-5221	232	40	and	and	CCONJ
easat-5221	232	41	seize	seize	VERB
easat-5221	232	42	the	the	DET
easat-5221	232	43	market	market	NOUN
easat-5221	232	44	opportunities	opportunity	NOUN
easat-5221	232	45	.	.	PUNCT
easat-5221	233	1	7.5	7.5	NUM
easat-5221	233	2	.	.	PUNCT
easat-5221	234	1	strengthening	strengthen	VERB
easat-5221	234	2	the	the	DET
easat-5221	234	3	construction	construction	NOUN
easat-5221	234	4	of	of	ADP
easat-5221	234	5	the	the	DET
easat-5221	234	6	talent	talent	NOUN
easat-5221	234	7	team	team	NOUN
easat-5221	234	8	e	e	NOUN
easat-5221	234	9	-	-	NOUN
easat-5221	234	10	commerce	commerce	NOUN
easat-5221	234	11	enterprises	enterprise	NOUN
easat-5221	234	12	should	should	AUX
easat-5221	234	13	expand	expand	VERB
easat-5221	234	14	their	their	PRON
easat-5221	234	15	recruitment	recruitment	NOUN
easat-5221	234	16	scale	scale	NOUN
easat-5221	234	17	according	accord	VERB
easat-5221	234	18	to	to	ADP
easat-5221	234	19	their	their	PRON
easat-5221	234	20	actual	actual	ADJ
easat-5221	234	21	situations	situation	NOUN
easat-5221	234	22	and	and	CCONJ
easat-5221	234	23	development	development	NOUN
easat-5221	234	24	needs	need	VERB
easat-5221	234	25	to	to	PART
easat-5221	234	26	achieve	achieve	VERB
easat-5221	234	27	the	the	DET
easat-5221	234	28	goal	goal	NOUN
easat-5221	234	29	of	of	ADP
easat-5221	234	30	attracting	attract	VERB
easat-5221	234	31	outstanding	outstanding	ADJ
easat-5221	234	32	talents	talent	NOUN
easat-5221	234	33	.	.	PUNCT
easat-5221	235	1	enterprises	enterprise	NOUN
easat-5221	235	2	should	should	AUX
easat-5221	235	3	change	change	VERB
easat-5221	235	4	the	the	DET
easat-5221	235	5	limitations	limitation	NOUN
easat-5221	235	6	of	of	ADP
easat-5221	235	7	the	the	DET
easat-5221	235	8	traditional	traditional	ADJ
easat-5221	235	9	recruitment	recruitment	NOUN
easat-5221	235	10	model	model	NOUN
easat-5221	235	11	that	that	PRON
easat-5221	235	12	only	only	ADV
easat-5221	235	13	focuses	focus	VERB
easat-5221	235	14	on	on	ADP
easat-5221	235	15	the	the	DET
easat-5221	235	16	educational	educational	ADJ
easat-5221	235	17	background	background	NOUN
easat-5221	235	18	and	and	CCONJ
easat-5221	235	19	401	401	NUM
easat-5221	235	20	edelweiss	edelweiss	PROPN
easat-5221	235	21	applied	apply	VERB
easat-5221	235	22	science	science	NOUN
easat-5221	235	23	and	and	CCONJ
easat-5221	235	24	technology	technology	NOUN
easat-5221	235	25	issn	issn	PROPN
easat-5221	235	26	:	:	PUNCT
easat-5221	235	27	2576	2576	NUM
easat-5221	235	28	-	-	SYM
easat-5221	235	29	8484	8484	NUM
easat-5221	235	30	vol	vol	NOUN
easat-5221	235	31	.	.	PROPN
easat-5221	236	1	9	9	NUM
easat-5221	236	2	,	,	PUNCT
easat-5221	236	3	no	no	INTJ
easat-5221	236	4	.	.	NOUN
easat-5221	237	1	3	3	NUM
easat-5221	237	2	:	:	SYM
easat-5221	237	3	389	389	NUM
easat-5221	237	4	-	-	SYM
easat-5221	237	5	402	402	NUM
easat-5221	237	6	,	,	PUNCT
easat-5221	237	7	2025	2025	NUM
easat-5221	237	8	doi	doi	NOUN
easat-5221	237	9	:	:	PUNCT
easat-5221	237	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	237	11	©	©	PROPN
easat-5221	237	12	2025	2025	NUM
easat-5221	237	13	by	by	ADP
easat-5221	237	14	the	the	DET
easat-5221	237	15	authors	author	NOUN
easat-5221	237	16	;	;	PUNCT
easat-5221	237	17	licensee	licensee	PROPN
easat-5221	237	18	learning	learn	VERB
easat-5221	237	19	gate	gate	PROPN
easat-5221	237	20	work	work	NOUN
easat-5221	237	21	experience	experience	NOUN
easat-5221	237	22	of	of	ADP
easat-5221	237	23	job	job	NOUN
easat-5221	237	24	seekers	seeker	NOUN
easat-5221	237	25	,	,	PUNCT
easat-5221	237	26	and	and	CCONJ
easat-5221	237	27	place	place	VERB
easat-5221	237	28	more	more	ADJ
easat-5221	237	29	recruitment	recruitment	NOUN
easat-5221	237	30	considerations	consideration	NOUN
easat-5221	237	31	on	on	ADP
easat-5221	237	32	aspects	aspect	NOUN
easat-5221	237	33	such	such	ADJ
easat-5221	237	34	as	as	ADP
easat-5221	237	35	the	the	DET
easat-5221	237	36	reserve	reserve	NOUN
easat-5221	237	37	of	of	ADP
easat-5221	237	38	professional	professional	ADJ
easat-5221	237	39	knowledge	knowledge	NOUN
easat-5221	237	40	related	relate	VERB
easat-5221	237	41	to	to	ADP
easat-5221	237	42	big	big	ADJ
easat-5221	237	43	data	datum	NOUN
easat-5221	237	44	,	,	PUNCT
easat-5221	237	45	practical	practical	ADJ
easat-5221	237	46	data	datum	NOUN
easat-5221	237	47	processing	processing	NOUN
easat-5221	237	48	capabilities	capability	NOUN
easat-5221	237	49	,	,	PUNCT
easat-5221	237	50	ideological	ideological	ADJ
easat-5221	237	51	and	and	CCONJ
easat-5221	237	52	moral	moral	ADJ
easat-5221	237	53	qualities	quality	NOUN
easat-5221	237	54	,	,	PUNCT
easat-5221	237	55	and	and	CCONJ
easat-5221	237	56	work	work	NOUN
easat-5221	237	57	attitudes	attitude	NOUN
easat-5221	237	58	.	.	PUNCT
easat-5221	238	1	for	for	ADP
easat-5221	238	2	particularly	particularly	ADV
easat-5221	238	3	outstanding	outstanding	ADJ
easat-5221	238	4	talents	talent	NOUN
easat-5221	238	5	,	,	PUNCT
easat-5221	238	6	the	the	DET
easat-5221	238	7	requirements	requirement	NOUN
easat-5221	238	8	for	for	ADP
easat-5221	238	9	educational	educational	ADJ
easat-5221	238	10	background	background	NOUN
easat-5221	238	11	and	and	CCONJ
easat-5221	238	12	work	work	NOUN
easat-5221	238	13	experience	experience	NOUN
easat-5221	238	14	can	can	AUX
easat-5221	238	15	be	be	AUX
easat-5221	238	16	appropriately	appropriately	ADV
easat-5221	238	17	relaxed	relax	VERB
easat-5221	238	18	.	.	PUNCT
easat-5221	239	1	at	at	ADP
easat-5221	239	2	the	the	DET
easat-5221	239	3	same	same	ADJ
easat-5221	239	4	time	time	NOUN
easat-5221	239	5	,	,	PUNCT
easat-5221	239	6	e	e	NOUN
easat-5221	239	7	-	-	NOUN
easat-5221	239	8	commerce	commerce	NOUN
easat-5221	239	9	enterprises	enterprise	NOUN
easat-5221	239	10	must	must	AUX
easat-5221	239	11	attach	attach	VERB
easat-5221	239	12	great	great	ADJ
easat-5221	239	13	importance	importance	NOUN
easat-5221	239	14	to	to	ADP
easat-5221	239	15	the	the	DET
easat-5221	239	16	cultivation	cultivation	NOUN
easat-5221	239	17	and	and	CCONJ
easat-5221	239	18	assessment	assessment	NOUN
easat-5221	239	19	of	of	ADP
easat-5221	239	20	relevant	relevant	ADJ
easat-5221	239	21	internal	internal	ADJ
easat-5221	239	22	marketing	marketing	NOUN
easat-5221	239	23	management	management	NOUN
easat-5221	239	24	staff	staff	NOUN
easat-5221	239	25	.	.	PUNCT
easat-5221	240	1	regular	regular	ADJ
easat-5221	240	2	training	training	NOUN
easat-5221	240	3	and	and	CCONJ
easat-5221	240	4	assessment	assessment	NOUN
easat-5221	240	5	on	on	ADP
easat-5221	240	6	modern	modern	ADJ
easat-5221	240	7	information	information	NOUN
easat-5221	240	8	technology	technology	NOUN
easat-5221	240	9	and	and	CCONJ
easat-5221	240	10	the	the	DET
easat-5221	240	11	use	use	NOUN
easat-5221	240	12	of	of	ADP
easat-5221	240	13	big	big	ADJ
easat-5221	240	14	data	data	NOUN
easat-5221	240	15	-	-	PUNCT
easat-5221	240	16	related	relate	VERB
easat-5221	240	17	software	software	NOUN
easat-5221	240	18	can	can	AUX
easat-5221	240	19	be	be	AUX
easat-5221	240	20	organized	organize	VERB
easat-5221	240	21	for	for	SCONJ
easat-5221	240	22	these	these	DET
easat-5221	240	23	staff	staff	NOUN
easat-5221	240	24	members	member	NOUN
easat-5221	240	25	to	to	PART
easat-5221	240	26	improve	improve	VERB
easat-5221	240	27	their	their	PRON
easat-5221	240	28	professional	professional	ADJ
easat-5221	240	29	knowledge	knowledge	NOUN
easat-5221	240	30	levels	level	NOUN
easat-5221	240	31	and	and	CCONJ
easat-5221	240	32	practical	practical	ADJ
easat-5221	240	33	work	work	NOUN
easat-5221	240	34	abilities	ability	NOUN
easat-5221	240	35	.	.	PUNCT
easat-5221	241	1	for	for	ADP
easat-5221	241	2	staff	staff	NOUN
easat-5221	241	3	members	member	NOUN
easat-5221	241	4	who	who	PRON
easat-5221	241	5	perform	perform	VERB
easat-5221	241	6	poorly	poorly	ADV
easat-5221	241	7	in	in	ADP
easat-5221	241	8	the	the	DET
easat-5221	241	9	assessment	assessment	NOUN
easat-5221	241	10	,	,	PUNCT
easat-5221	241	11	appropriate	appropriate	ADJ
easat-5221	241	12	disciplinary	disciplinary	ADJ
easat-5221	241	13	measures	measure	NOUN
easat-5221	241	14	should	should	AUX
easat-5221	241	15	be	be	AUX
easat-5221	241	16	taken	take	VERB
easat-5221	241	17	to	to	PART
easat-5221	241	18	fully	fully	ADV
easat-5221	241	19	stimulate	stimulate	VERB
easat-5221	241	20	the	the	DET
easat-5221	241	21	self	self	NOUN
easat-5221	241	22	-	-	PUNCT
easat-5221	241	23	improvement	improvement	NOUN
easat-5221	241	24	awareness	awareness	NOUN
easat-5221	241	25	of	of	ADP
easat-5221	241	26	relevant	relevant	ADJ
easat-5221	241	27	staff	staff	NOUN
easat-5221	241	28	members	member	NOUN
easat-5221	241	29	,	,	PUNCT
easat-5221	241	30	enhance	enhance	VERB
easat-5221	241	31	their	their	PRON
easat-5221	241	32	work	work	NOUN
easat-5221	241	33	abilities	ability	NOUN
easat-5221	241	34	and	and	CCONJ
easat-5221	241	35	subjective	subjective	ADJ
easat-5221	241	36	initiative	initiative	NOUN
easat-5221	241	37	,	,	PUNCT
easat-5221	241	38	so	so	SCONJ
easat-5221	241	39	that	that	SCONJ
easat-5221	241	40	they	they	PRON
easat-5221	241	41	can	can	AUX
easat-5221	241	42	better	well	ADV
easat-5221	241	43	perform	perform	VERB
easat-5221	241	44	their	their	PRON
easat-5221	241	45	duties	duty	NOUN
easat-5221	241	46	,	,	PUNCT
easat-5221	241	47	promote	promote	VERB
easat-5221	241	48	the	the	DET
easat-5221	241	49	development	development	NOUN
easat-5221	241	50	of	of	ADP
easat-5221	241	51	the	the	DET
easat-5221	241	52	enterprise	enterprise	NOUN
easat-5221	241	53	's	's	PART
easat-5221	241	54	e	e	PROPN
easat-5221	241	55	-	-	NOUN
easat-5221	241	56	commerce	commerce	NOUN
easat-5221	241	57	marketing	marketing	NOUN
easat-5221	241	58	management	management	NOUN
easat-5221	241	59	work	work	NOUN
easat-5221	241	60	,	,	PUNCT
easat-5221	241	61	improve	improve	VERB
easat-5221	241	62	the	the	DET
easat-5221	241	63	enterprise	enterprise	NOUN
easat-5221	241	64	's	's	PART
easat-5221	241	65	economic	economic	ADJ
easat-5221	241	66	benefits	benefit	NOUN
easat-5221	241	67	,	,	PUNCT
easat-5221	241	68	and	and	CCONJ
easat-5221	241	69	help	help	VERB
easat-5221	241	70	the	the	DET
easat-5221	241	71	enterprise	enterprise	NOUN
easat-5221	241	72	achieve	achieve	VERB
easat-5221	241	73	more	more	ADJ
easat-5221	241	74	long	long	ADJ
easat-5221	241	75	-	-	PUNCT
easat-5221	241	76	term	term	NOUN
easat-5221	241	77	development	development	NOUN
easat-5221	241	78	in	in	ADP
easat-5221	241	79	the	the	DET
easat-5221	241	80	context	context	NOUN
easat-5221	241	81	of	of	ADP
easat-5221	241	82	the	the	DET
easat-5221	241	83	big	big	ADJ
easat-5221	241	84	data	data	PROPN
easat-5221	241	85	era	era	NOUN
easat-5221	241	86	.	.	PUNCT
easat-5221	242	1	8	8	NUM
easat-5221	242	2	.	.	X
easat-5221	243	1	e	e	X
easat-5221	243	2	-	-	NOUN
easat-5221	243	3	commerce	commerce	NOUN
easat-5221	243	4	marketing	marketing	NOUN
easat-5221	243	5	:	:	PUNCT
easat-5221	243	6	expansion	expansion	NOUN
easat-5221	243	7	,	,	PUNCT
easat-5221	243	8	optimization	optimization	NOUN
easat-5221	243	9	and	and	CCONJ
easat-5221	243	10	innovation	innovation	NOUN
easat-5221	243	11	in	in	ADP
easat-5221	243	12	the	the	DET
easat-5221	243	13	big	big	ADJ
easat-5221	243	14	data	data	NOUN
easat-5221	243	15	era	era	NOUN
easat-5221	243	16	with	with	ADP
easat-5221	243	17	the	the	DET
easat-5221	243	18	continuous	continuous	ADJ
easat-5221	243	19	and	and	CCONJ
easat-5221	243	20	rapid	rapid	ADJ
easat-5221	243	21	development	development	NOUN
easat-5221	243	22	of	of	ADP
easat-5221	243	23	internet	internet	NOUN
easat-5221	243	24	and	and	CCONJ
easat-5221	243	25	computer	computer	NOUN
easat-5221	243	26	technologies	technology	NOUN
easat-5221	243	27	,	,	PUNCT
easat-5221	243	28	e	e	X
easat-5221	243	29	-	-	NOUN
easat-5221	243	30	commerce	commerce	NOUN
easat-5221	243	31	has	have	AUX
easat-5221	243	32	witnessed	witness	VERB
easat-5221	243	33	unprecedented	unprecedented	ADJ
easat-5221	243	34	and	and	CCONJ
easat-5221	243	35	significant	significant	ADJ
easat-5221	243	36	expansion	expansion	NOUN
easat-5221	243	37	in	in	ADP
easat-5221	243	38	both	both	CCONJ
easat-5221	243	39	its	its	PRON
easat-5221	243	40	form	form	NOUN
easat-5221	243	41	and	and	CCONJ
easat-5221	243	42	content	content	NOUN
easat-5221	243	43	during	during	ADP
easat-5221	243	44	its	its	PRON
easat-5221	243	45	development	development	NOUN
easat-5221	243	46	process	process	NOUN
easat-5221	243	47	.	.	PUNCT
easat-5221	244	1	nowadays	nowadays	ADV
easat-5221	244	2	,	,	PUNCT
easat-5221	244	3	the	the	DET
easat-5221	244	4	business	business	NOUN
easat-5221	244	5	scope	scope	NOUN
easat-5221	244	6	of	of	ADP
easat-5221	244	7	e	e	NOUN
easat-5221	244	8	-	-	NOUN
easat-5221	244	9	commerce	commerce	NOUN
easat-5221	244	10	is	be	AUX
easat-5221	244	11	no	no	ADV
easat-5221	244	12	longer	long	ADV
easat-5221	244	13	limited	limit	VERB
easat-5221	244	14	to	to	ADP
easat-5221	244	15	traditional	traditional	ADJ
easat-5221	244	16	online	online	ADJ
easat-5221	244	17	commodity	commodity	NOUN
easat-5221	244	18	transactions	transaction	NOUN
easat-5221	244	19	but	but	CCONJ
easat-5221	244	20	also	also	ADV
easat-5221	244	21	widely	widely	ADV
easat-5221	244	22	covers	cover	VERB
easat-5221	244	23	multiple	multiple	ADJ
easat-5221	244	24	emerging	emerge	VERB
easat-5221	244	25	fields	field	NOUN
easat-5221	244	26	such	such	ADJ
easat-5221	244	27	as	as	ADP
easat-5221	244	28	digital	digital	ADJ
easat-5221	244	29	services	service	NOUN
easat-5221	244	30	and	and	CCONJ
easat-5221	244	31	virtual	virtual	ADJ
easat-5221	244	32	product	product	NOUN
easat-5221	244	33	sales	sale	NOUN
easat-5221	244	34	.	.	PUNCT
easat-5221	245	1	its	its	PRON
easat-5221	245	2	transaction	transaction	NOUN
easat-5221	245	3	forms	form	NOUN
easat-5221	245	4	have	have	AUX
easat-5221	245	5	also	also	ADV
easat-5221	245	6	evolved	evolve	VERB
easat-5221	245	7	from	from	ADP
easat-5221	245	8	the	the	DET
easat-5221	245	9	single	single	ADJ
easat-5221	245	10	web	web	NOUN
easat-5221	245	11	-	-	PUNCT
easat-5221	245	12	based	base	VERB
easat-5221	245	13	shopping	shopping	NOUN
easat-5221	245	14	to	to	ADP
easat-5221	245	15	a	a	DET
easat-5221	245	16	diversified	diversified	ADJ
easat-5221	245	17	pattern	pattern	NOUN
easat-5221	245	18	integrating	integrate	VERB
easat-5221	245	19	mobile	mobile	ADJ
easat-5221	245	20	shopping	shopping	NOUN
easat-5221	245	21	,	,	PUNCT
easat-5221	245	22	social	social	ADJ
easat-5221	245	23	e	e	NOUN
easat-5221	245	24	-	-	NOUN
easat-5221	245	25	commerce	commerce	NOUN
easat-5221	245	26	,	,	PUNCT
easat-5221	245	27	live	live	VERB
easat-5221	245	28	streaming	streaming	NOUN
easat-5221	245	29	e	e	NOUN
easat-5221	245	30	-	-	NOUN
easat-5221	245	31	commerce	commerce	NOUN
easat-5221	245	32	,	,	PUNCT
easat-5221	245	33	and	and	CCONJ
easat-5221	245	34	other	other	ADJ
easat-5221	245	35	innovative	innovative	ADJ
easat-5221	245	36	forms	form	NOUN
easat-5221	245	37	.	.	PUNCT
easat-5221	246	1	in	in	ADP
easat-5221	246	2	this	this	DET
easat-5221	246	3	context	context	NOUN
easat-5221	246	4	,	,	PUNCT
easat-5221	246	5	in	in	ADP
easat-5221	246	6	order	order	NOUN
easat-5221	246	7	to	to	PART
easat-5221	246	8	stand	stand	VERB
easat-5221	246	9	out	out	ADP
easat-5221	246	10	and	and	CCONJ
easat-5221	246	11	maintain	maintain	VERB
easat-5221	246	12	a	a	DET
easat-5221	246	13	leading	lead	VERB
easat-5221	246	14	position	position	NOUN
easat-5221	246	15	in	in	ADP
easat-5221	246	16	the	the	DET
easat-5221	246	17	fierce	fierce	ADJ
easat-5221	246	18	market	market	NOUN
easat-5221	246	19	competition	competition	NOUN
easat-5221	246	20	,	,	PUNCT
easat-5221	246	21	enterprises	enterprise	NOUN
easat-5221	246	22	must	must	AUX
easat-5221	246	23	precisely	precisely	ADV
easat-5221	246	24	select	select	VERB
easat-5221	246	25	more	more	ADV
easat-5221	246	26	suitable	suitable	ADJ
easat-5221	246	27	marketing	marketing	NOUN
easat-5221	246	28	methods	method	NOUN
easat-5221	246	29	and	and	CCONJ
easat-5221	246	30	means	mean	VERB
easat-5221	246	31	according	accord	VERB
easat-5221	246	32	to	to	ADP
easat-5221	246	33	their	their	PRON
easat-5221	246	34	own	own	ADJ
easat-5221	246	35	business	business	NOUN
easat-5221	246	36	characteristics	characteristic	NOUN
easat-5221	246	37	,	,	PUNCT
easat-5221	246	38	market	market	NOUN
easat-5221	246	39	positioning	positioning	NOUN
easat-5221	246	40	,	,	PUNCT
easat-5221	246	41	and	and	CCONJ
easat-5221	246	42	development	development	NOUN
easat-5221	246	43	goals	goal	NOUN
easat-5221	246	44	.	.	PUNCT
easat-5221	247	1	at	at	ADP
easat-5221	247	2	the	the	DET
easat-5221	247	3	same	same	ADJ
easat-5221	247	4	time	time	NOUN
easat-5221	247	5	,	,	PUNCT
easat-5221	247	6	they	they	PRON
easat-5221	247	7	should	should	AUX
easat-5221	247	8	attach	attach	VERB
easat-5221	247	9	great	great	ADJ
easat-5221	247	10	importance	importance	NOUN
easat-5221	247	11	to	to	ADP
easat-5221	247	12	constructing	construct	VERB
easat-5221	247	13	a	a	DET
easat-5221	247	14	complete	complete	ADJ
easat-5221	247	15	and	and	CCONJ
easat-5221	247	16	efficient	efficient	ADJ
easat-5221	247	17	marketing	marketing	NOUN
easat-5221	247	18	mechanism	mechanism	NOUN
easat-5221	247	19	,	,	PUNCT
easat-5221	247	20	which	which	PRON
easat-5221	247	21	serves	serve	VERB
easat-5221	247	22	as	as	ADP
easat-5221	247	23	a	a	DET
easat-5221	247	24	solid	solid	ADJ
easat-5221	247	25	support	support	NOUN
easat-5221	247	26	for	for	ADP
easat-5221	247	27	the	the	DET
easat-5221	247	28	enterprise	enterprise	NOUN
easat-5221	247	29	's	's	PART
easat-5221	247	30	marketing	marketing	NOUN
easat-5221	247	31	activities	activity	NOUN
easat-5221	247	32	.	.	PUNCT
easat-5221	248	1	by	by	ADP
easat-5221	248	2	introducing	introduce	VERB
easat-5221	248	3	advanced	advanced	ADJ
easat-5221	248	4	modern	modern	ADJ
easat-5221	248	5	information	information	NOUN
easat-5221	248	6	systems	system	NOUN
easat-5221	248	7	,	,	PUNCT
easat-5221	248	8	in	in	ADP
easat-5221	248	9	-	-	PUNCT
easat-5221	248	10	depth	depth	NOUN
easat-5221	248	11	analysis	analysis	NOUN
easat-5221	248	12	is	be	AUX
easat-5221	248	13	carried	carry	VERB
easat-5221	248	14	out	out	ADP
easat-5221	248	15	on	on	ADP
easat-5221	248	16	massive	massive	ADJ
easat-5221	248	17	market	market	NOUN
easat-5221	248	18	data	datum	NOUN
easat-5221	248	19	,	,	PUNCT
easat-5221	248	20	consumer	consumer	NOUN
easat-5221	248	21	behavior	behavior	NOUN
easat-5221	248	22	data	datum	NOUN
easat-5221	248	23	,	,	PUNCT
easat-5221	248	24	and	and	CCONJ
easat-5221	248	25	other	other	ADJ
easat-5221	248	26	information	information	NOUN
easat-5221	248	27	to	to	PART
easat-5221	248	28	tap	tap	VERB
easat-5221	248	29	valuable	valuable	ADJ
easat-5221	248	30	insights	insight	NOUN
easat-5221	248	31	and	and	CCONJ
easat-5221	248	32	potential	potential	ADJ
easat-5221	248	33	business	business	NOUN
easat-5221	248	34	opportunities	opportunity	NOUN
easat-5221	248	35	.	.	PUNCT
easat-5221	249	1	through	through	ADP
easat-5221	249	2	the	the	DET
easat-5221	249	3	integration	integration	NOUN
easat-5221	249	4	of	of	ADP
easat-5221	249	5	these	these	DET
easat-5221	249	6	data	datum	NOUN
easat-5221	249	7	,	,	PUNCT
easat-5221	249	8	enterprises	enterprise	NOUN
easat-5221	249	9	can	can	AUX
easat-5221	249	10	establish	establish	VERB
easat-5221	249	11	their	their	PRON
easat-5221	249	12	own	own	ADJ
easat-5221	249	13	powerful	powerful	ADJ
easat-5221	249	14	databases	database	NOUN
easat-5221	249	15	,	,	PUNCT
easat-5221	249	16	which	which	PRON
easat-5221	249	17	can	can	AUX
easat-5221	249	18	not	not	PART
easat-5221	249	19	only	only	ADV
easat-5221	249	20	ensure	ensure	VERB
easat-5221	249	21	the	the	DET
easat-5221	249	22	secure	secure	ADJ
easat-5221	249	23	and	and	CCONJ
easat-5221	249	24	reliable	reliable	ADJ
easat-5221	249	25	storage	storage	NOUN
easat-5221	249	26	of	of	ADP
easat-5221	249	27	various	various	ADJ
easat-5221	249	28	types	type	NOUN
easat-5221	249	29	of	of	ADP
easat-5221	249	30	information	information	NOUN
easat-5221	249	31	but	but	CCONJ
easat-5221	249	32	also	also	ADV
easat-5221	249	33	classify	classify	VERB
easat-5221	249	34	and	and	CCONJ
easat-5221	249	35	store	store	VERB
easat-5221	249	36	the	the	DET
easat-5221	249	37	data	datum	NOUN
easat-5221	249	38	scientifically	scientifically	ADV
easat-5221	249	39	,	,	PUNCT
easat-5221	249	40	enabling	enable	VERB
easat-5221	249	41	quick	quick	ADJ
easat-5221	249	42	and	and	CCONJ
easat-5221	249	43	accurate	accurate	ADJ
easat-5221	249	44	retrieval	retrieval	NOUN
easat-5221	249	45	of	of	ADP
easat-5221	249	46	the	the	DET
easat-5221	249	47	required	require	VERB
easat-5221	249	48	information	information	NOUN
easat-5221	249	49	when	when	SCONJ
easat-5221	249	50	needed	need	VERB
easat-5221	249	51	.	.	PUNCT
easat-5221	250	1	this	this	PRON
easat-5221	250	2	can	can	AUX
easat-5221	250	3	not	not	PART
easat-5221	250	4	only	only	ADV
easat-5221	250	5	improve	improve	VERB
easat-5221	250	6	the	the	DET
easat-5221	250	7	efficiency	efficiency	NOUN
easat-5221	250	8	of	of	ADP
easat-5221	250	9	information	information	NOUN
easat-5221	250	10	utilization	utilization	NOUN
easat-5221	250	11	and	and	CCONJ
easat-5221	250	12	reduce	reduce	VERB
easat-5221	250	13	operating	operating	NOUN
easat-5221	250	14	costs	cost	NOUN
easat-5221	250	15	,	,	PUNCT
easat-5221	250	16	but	but	CCONJ
easat-5221	250	17	also	also	ADV
easat-5221	250	18	better	well	ADV
easat-5221	250	19	promote	promote	VERB
easat-5221	250	20	sales	sale	NOUN
easat-5221	250	21	and	and	CCONJ
easat-5221	250	22	enhance	enhance	VERB
easat-5221	250	23	brand	brand	NOUN
easat-5221	250	24	influence	influence	NOUN
easat-5221	250	25	in	in	ADP
easat-5221	250	26	the	the	DET
easat-5221	250	27	process	process	NOUN
easat-5221	250	28	of	of	ADP
easat-5221	250	29	e	e	NOUN
easat-5221	250	30	-	-	NOUN
easat-5221	250	31	commerce	commerce	NOUN
easat-5221	250	32	marketing	marketing	NOUN
easat-5221	250	33	,	,	PUNCT
easat-5221	250	34	thereby	thereby	ADV
easat-5221	250	35	promoting	promote	VERB
easat-5221	250	36	sustainable	sustainable	ADJ
easat-5221	250	37	economic	economic	ADJ
easat-5221	250	38	development	development	NOUN
easat-5221	250	39	[	[	X
easat-5221	250	40	7	7	NUM
easat-5221	250	41	]	]	PUNCT
easat-5221	250	42	.	.	PUNCT
easat-5221	251	1	9	9	X
easat-5221	251	2	.	.	NUM
easat-5221	251	3	extended	extend	VERB
easat-5221	251	4	analysis	analysis	NOUN
easat-5221	251	5	this	this	DET
easat-5221	251	6	article	article	NOUN
easat-5221	251	7	deeply	deeply	ADV
easat-5221	251	8	explores	explore	VERB
easat-5221	251	9	the	the	DET
easat-5221	251	10	optimization	optimization	NOUN
easat-5221	251	11	trend	trend	NOUN
easat-5221	251	12	of	of	ADP
easat-5221	251	13	e	e	NOUN
easat-5221	251	14	-	-	NOUN
easat-5221	251	15	commerce	commerce	NOUN
easat-5221	251	16	marketing	marketing	NOUN
easat-5221	251	17	management	management	NOUN
easat-5221	251	18	model	model	NOUN
easat-5221	251	19	in	in	ADP
easat-5221	251	20	the	the	DET
easat-5221	251	21	context	context	NOUN
easat-5221	251	22	of	of	ADP
easat-5221	251	23	the	the	DET
easat-5221	251	24	current	current	ADJ
easat-5221	251	25	big	big	ADJ
easat-5221	251	26	data	datum	NOUN
easat-5221	251	27	era	era	NOUN
easat-5221	251	28	.	.	PUNCT
easat-5221	252	1	it	it	PRON
easat-5221	252	2	enables	enable	VERB
easat-5221	252	3	enterprises	enterprise	NOUN
easat-5221	252	4	to	to	PART
easat-5221	252	5	expand	expand	VERB
easat-5221	252	6	the	the	DET
easat-5221	252	7	vast	vast	ADJ
easat-5221	252	8	market	market	NOUN
easat-5221	252	9	space	space	NOUN
easat-5221	252	10	and	and	CCONJ
easat-5221	252	11	reach	reach	VERB
easat-5221	252	12	potential	potential	ADJ
easat-5221	252	13	customer	customer	NOUN
easat-5221	252	14	groups	group	NOUN
easat-5221	252	15	,	,	PUNCT
easat-5221	252	16	which	which	PRON
easat-5221	252	17	helps	help	VERB
easat-5221	252	18	enterprises	enterprise	NOUN
easat-5221	252	19	to	to	PART
easat-5221	252	20	utilize	utilize	VERB
easat-5221	252	21	diversified	diversified	ADJ
easat-5221	252	22	market	market	NOUN
easat-5221	252	23	resources	resource	NOUN
easat-5221	252	24	.	.	PUNCT
easat-5221	253	1	at	at	ADP
easat-5221	253	2	the	the	DET
easat-5221	253	3	same	same	ADJ
easat-5221	253	4	time	time	NOUN
easat-5221	253	5	,	,	PUNCT
easat-5221	253	6	enterprises	enterprise	NOUN
easat-5221	253	7	should	should	AUX
easat-5221	253	8	also	also	ADV
easat-5221	253	9	actively	actively	ADV
easat-5221	253	10	promote	promote	VERB
easat-5221	253	11	the	the	DET
easat-5221	253	12	transformation	transformation	NOUN
easat-5221	253	13	and	and	CCONJ
easat-5221	253	14	innovation	innovation	NOUN
easat-5221	253	15	of	of	ADP
easat-5221	253	16	marketing	marketing	NOUN
easat-5221	253	17	management	management	NOUN
easat-5221	253	18	system	system	NOUN
easat-5221	253	19	and	and	CCONJ
easat-5221	253	20	management	management	NOUN
easat-5221	253	21	model	model	NOUN
easat-5221	253	22	,	,	PUNCT
easat-5221	253	23	abandon	abandon	VERB
easat-5221	253	24	the	the	DET
easat-5221	253	25	traditional	traditional	ADJ
easat-5221	253	26	and	and	CCONJ
easat-5221	253	27	relatively	relatively	ADV
easat-5221	253	28	rigid	rigid	ADJ
easat-5221	253	29	management	management	NOUN
easat-5221	253	30	model	model	NOUN
easat-5221	253	31	,	,	PUNCT
easat-5221	253	32	and	and	CCONJ
easat-5221	253	33	introduce	introduce	VERB
easat-5221	253	34	more	more	ADV
easat-5221	253	35	flexible	flexible	ADJ
easat-5221	253	36	,	,	PUNCT
easat-5221	253	37	efficient	efficient	ADJ
easat-5221	253	38	and	and	CCONJ
easat-5221	253	39	adaptable	adaptable	ADJ
easat-5221	253	40	management	management	NOUN
easat-5221	253	41	concepts	concept	NOUN
easat-5221	253	42	and	and	CCONJ
easat-5221	253	43	methods	method	NOUN
easat-5221	253	44	in	in	ADP
easat-5221	253	45	the	the	DET
easat-5221	253	46	big	big	ADJ
easat-5221	253	47	data	data	PROPN
easat-5221	253	48	era	era	NOUN
easat-5221	253	49	.	.	PUNCT
easat-5221	254	1	more	more	ADV
easat-5221	254	2	importantly	importantly	ADV
easat-5221	254	3	,	,	PUNCT
easat-5221	254	4	it	it	PRON
easat-5221	254	5	is	be	AUX
easat-5221	254	6	necessary	necessary	ADJ
easat-5221	254	7	to	to	PART
easat-5221	254	8	promote	promote	VERB
easat-5221	254	9	collaboration	collaboration	NOUN
easat-5221	254	10	and	and	CCONJ
easat-5221	254	11	communication	communication	NOUN
easat-5221	254	12	between	between	ADP
easat-5221	254	13	personnel	personnel	NOUN
easat-5221	254	14	in	in	ADP
easat-5221	254	15	team	team	NOUN
easat-5221	254	16	management	management	NOUN
easat-5221	254	17	and	and	CCONJ
easat-5221	254	18	realize	realize	VERB
easat-5221	254	19	data	datum	NOUN
easat-5221	254	20	sharing	sharing	NOUN
easat-5221	254	21	and	and	CCONJ
easat-5221	254	22	circulation	circulation	NOUN
easat-5221	254	23	.	.	PUNCT
easat-5221	255	1	in	in	ADP
easat-5221	255	2	addition	addition	NOUN
easat-5221	255	3	,	,	PUNCT
easat-5221	255	4	it	it	PRON
easat-5221	255	5	is	be	AUX
easat-5221	255	6	also	also	ADV
easat-5221	255	7	necessary	necessary	ADJ
easat-5221	255	8	to	to	PART
easat-5221	255	9	increase	increase	VERB
easat-5221	255	10	the	the	DET
easat-5221	255	11	importance	importance	NOUN
easat-5221	255	12	of	of	ADP
easat-5221	255	13	e	e	NOUN
easat-5221	255	14	-	-	NOUN
easat-5221	255	15	commerce	commerce	NOUN
easat-5221	255	16	marketing	marketing	NOUN
easat-5221	255	17	management	management	NOUN
easat-5221	255	18	.	.	PUNCT
easat-5221	256	1	enterprises	enterprise	NOUN
easat-5221	256	2	should	should	AUX
easat-5221	256	3	raise	raise	VERB
easat-5221	256	4	the	the	DET
easat-5221	256	5	use	use	NOUN
easat-5221	256	6	,	,	PUNCT
easat-5221	256	7	analysis	analysis	NOUN
easat-5221	256	8	and	and	CCONJ
easat-5221	256	9	collection	collection	NOUN
easat-5221	256	10	of	of	ADP
easat-5221	256	11	big	big	ADJ
easat-5221	256	12	data	datum	NOUN
easat-5221	256	13	to	to	ADP
easat-5221	256	14	a	a	DET
easat-5221	256	15	strategic	strategic	ADJ
easat-5221	256	16	level	level	NOUN
easat-5221	256	17	,	,	PUNCT
easat-5221	256	18	establish	establish	VERB
easat-5221	256	19	a	a	DET
easat-5221	256	20	special	special	ADJ
easat-5221	256	21	data	datum	NOUN
easat-5221	256	22	analysis	analysis	NOUN
easat-5221	256	23	team	team	NOUN
easat-5221	256	24	,	,	PUNCT
easat-5221	256	25	and	and	CCONJ
easat-5221	256	26	increase	increase	VERB
easat-5221	256	27	investment	investment	NOUN
easat-5221	256	28	in	in	ADP
easat-5221	256	29	related	relate	VERB
easat-5221	256	30	technologies	technology	NOUN
easat-5221	256	31	and	and	CCONJ
easat-5221	256	32	talents	talent	NOUN
easat-5221	256	33	.	.	PUNCT
easat-5221	257	1	gradually	gradually	ADV
easat-5221	257	2	integrate	integrate	VERB
easat-5221	257	3	big	big	ADJ
easat-5221	257	4	data	datum	NOUN
easat-5221	257	5	into	into	ADP
easat-5221	257	6	enterprise	enterprise	NOUN
easat-5221	257	7	management	management	NOUN
easat-5221	257	8	,	,	PUNCT
easat-5221	257	9	become	become	VERB
easat-5221	257	10	the	the	DET
easat-5221	257	11	core	core	NOUN
easat-5221	257	12	competitiveness	competitiveness	NOUN
easat-5221	257	13	of	of	ADP
easat-5221	257	14	enterprise	enterprise	NOUN
easat-5221	257	15	innovation	innovation	NOUN
easat-5221	257	16	and	and	CCONJ
easat-5221	257	17	development	development	NOUN
easat-5221	257	18	,	,	PUNCT
easat-5221	257	19	obtain	obtain	VERB
easat-5221	257	20	a	a	DET
easat-5221	257	21	steady	steady	ADJ
easat-5221	257	22	stream	stream	NOUN
easat-5221	257	23	of	of	ADP
easat-5221	257	24	development	development	NOUN
easat-5221	257	25	resources	resource	NOUN
easat-5221	257	26	and	and	CCONJ
easat-5221	257	27	opportunities	opportunity	NOUN
easat-5221	257	28	,	,	PUNCT
easat-5221	257	29	and	and	CCONJ
easat-5221	257	30	move	move	VERB
easat-5221	257	31	forward	forward	ADV
easat-5221	257	32	steadily	steadily	ADV
easat-5221	257	33	in	in	ADP
easat-5221	257	34	the	the	DET
easat-5221	257	35	wave	wave	NOUN
easat-5221	257	36	of	of	ADP
easat-5221	257	37	the	the	DET
easat-5221	257	38	big	big	ADJ
easat-5221	257	39	data	data	PROPN
easat-5221	257	40	era	era	NOUN
easat-5221	257	41	.	.	PUNCT
easat-5221	258	1	402	402	NUM
easat-5221	258	2	edelweiss	edelweiss	PROPN
easat-5221	258	3	applied	apply	VERB
easat-5221	258	4	science	science	NOUN
easat-5221	258	5	and	and	CCONJ
easat-5221	258	6	technology	technology	NOUN
easat-5221	258	7	issn	issn	PROPN
easat-5221	258	8	:	:	PUNCT
easat-5221	258	9	2576	2576	NUM
easat-5221	258	10	-	-	SYM
easat-5221	258	11	8484	8484	NUM
easat-5221	258	12	vol	vol	NOUN
easat-5221	258	13	.	.	PROPN
easat-5221	259	1	9	9	NUM
easat-5221	259	2	,	,	PUNCT
easat-5221	259	3	no	no	INTJ
easat-5221	259	4	.	.	NOUN
easat-5221	260	1	3	3	NUM
easat-5221	260	2	:	:	SYM
easat-5221	260	3	389	389	NUM
easat-5221	260	4	-	-	SYM
easat-5221	260	5	402	402	NUM
easat-5221	260	6	,	,	PUNCT
easat-5221	260	7	2025	2025	NUM
easat-5221	260	8	doi	doi	NOUN
easat-5221	260	9	:	:	PUNCT
easat-5221	260	10	10.55214/25768484.v9i3.5221	10.55214/25768484.v9i3.5221	NUM
easat-5221	260	11	©	©	PROPN
easat-5221	260	12	2025	2025	NUM
easat-5221	260	13	by	by	ADP
easat-5221	260	14	the	the	DET
easat-5221	260	15	authors	author	NOUN
easat-5221	260	16	;	;	PUNCT
easat-5221	260	17	licensee	licensee	PROPN
easat-5221	260	18	learning	learn	VERB
easat-5221	260	19	gate	gate	NOUN
easat-5221	260	20	transparency	transparency	NOUN
easat-5221	260	21	:	:	PUNCT
easat-5221	260	22	the	the	DET
easat-5221	260	23	authors	author	NOUN
easat-5221	260	24	confirm	confirm	VERB
easat-5221	260	25	that	that	SCONJ
easat-5221	260	26	the	the	DET
easat-5221	260	27	manuscript	manuscript	NOUN
easat-5221	260	28	is	be	AUX
easat-5221	260	29	an	an	DET
easat-5221	260	30	honest	honest	ADJ
easat-5221	260	31	,	,	PUNCT
easat-5221	260	32	accurate	accurate	ADJ
easat-5221	260	33	,	,	PUNCT
easat-5221	260	34	and	and	CCONJ
easat-5221	260	35	transparent	transparent	ADJ
easat-5221	260	36	account	account	NOUN
easat-5221	260	37	of	of	ADP
easat-5221	260	38	the	the	DET
easat-5221	260	39	study	study	NOUN
easat-5221	260	40	;	;	PUNCT
easat-5221	260	41	that	that	SCONJ
easat-5221	260	42	no	no	DET
easat-5221	260	43	vital	vital	ADJ
easat-5221	260	44	features	feature	NOUN
easat-5221	260	45	of	of	ADP
easat-5221	260	46	the	the	DET
easat-5221	260	47	study	study	NOUN
easat-5221	260	48	have	have	AUX
easat-5221	260	49	been	be	AUX
easat-5221	260	50	omitted	omit	VERB
easat-5221	260	51	;	;	PUNCT
easat-5221	260	52	and	and	CCONJ
easat-5221	260	53	that	that	SCONJ
easat-5221	260	54	any	any	DET
easat-5221	260	55	discrepancies	discrepancy	NOUN
easat-5221	260	56	from	from	ADP
easat-5221	260	57	the	the	DET
easat-5221	260	58	study	study	NOUN
easat-5221	260	59	as	as	SCONJ
easat-5221	260	60	planned	plan	VERB
easat-5221	260	61	have	have	AUX
easat-5221	260	62	been	be	AUX
easat-5221	260	63	explained	explain	VERB
easat-5221	260	64	.	.	PUNCT
easat-5221	261	1	this	this	DET
easat-5221	261	2	study	study	NOUN
easat-5221	261	3	followed	follow	VERB
easat-5221	261	4	all	all	DET
easat-5221	261	5	ethical	ethical	ADJ
easat-5221	261	6	practices	practice	NOUN
easat-5221	261	7	during	during	ADP
easat-5221	261	8	writing	writing	NOUN
easat-5221	261	9	.	.	PUNCT
easat-5221	262	1	copyright	copyright	NOUN
easat-5221	262	2	:	:	PUNCT
easat-5221	262	3	©	©	PROPN
easat-5221	262	4	2025	2025	NUM
easat-5221	262	5	by	by	ADP
easat-5221	262	6	the	the	DET
easat-5221	262	7	authors	author	NOUN
easat-5221	262	8	.	.	PUNCT
easat-5221	263	1	this	this	DET
easat-5221	263	2	open	open	ADJ
easat-5221	263	3	-	-	PUNCT
easat-5221	263	4	access	access	NOUN
easat-5221	263	5	article	article	NOUN
easat-5221	263	6	is	be	AUX
easat-5221	263	7	distributed	distribute	VERB
easat-5221	263	8	under	under	ADP
easat-5221	263	9	the	the	DET
easat-5221	263	10	terms	term	NOUN
easat-5221	263	11	and	and	CCONJ
easat-5221	263	12	conditions	condition	NOUN
easat-5221	263	13	of	of	ADP
easat-5221	263	14	the	the	DET
easat-5221	263	15	creative	creative	ADJ
easat-5221	263	16	commons	common	NOUN
easat-5221	263	17	attribution	attribution	NOUN
easat-5221	263	18	(	(	PUNCT
easat-5221	263	19	cc	cc	NOUN
easat-5221	263	20	by	by	ADP
easat-5221	263	21	)	)	PUNCT
easat-5221	263	22	license	license	NOUN
easat-5221	263	23	(	(	PUNCT
easat-5221	263	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5221	263	25	)	)	PUNCT
easat-5221	263	26	.	.	PUNCT
easat-5221	264	1	references	reference	NOUN
easat-5221	264	2	[	[	X
easat-5221	264	3	1	1	X
easat-5221	264	4	]	]	PUNCT
easat-5221	264	5	j.	j.	PROPN
easat-5221	264	6	zhang	zhang	PROPN
easat-5221	264	7	and	and	CCONJ
easat-5221	264	8	j.	j.	PROPN
easat-5221	264	9	zhu	zhu	PROPN
easat-5221	264	10	,	,	PUNCT
easat-5221	264	11	"	"	PUNCT
easat-5221	264	12	research	research	VERB
easat-5221	264	13	intelligent	intelligent	ADJ
easat-5221	264	14	precision	precision	NOUN
easat-5221	264	15	marketing	marketing	NOUN
easat-5221	264	16	of	of	ADP
easat-5221	264	17	e	e	NOUN
easat-5221	264	18	-	-	NOUN
easat-5221	264	19	commerce	commerce	NOUN
easat-5221	264	20	based	base	VERB
easat-5221	264	21	on	on	ADP
easat-5221	264	22	the	the	DET
easat-5221	264	23	big	big	ADJ
easat-5221	264	24	data	datum	NOUN
easat-5221	264	25	,	,	PUNCT
easat-5221	264	26	"	"	PUNCT
easat-5221	264	27	journal	journal	NOUN
easat-5221	264	28	of	of	ADP
easat-5221	264	29	management	management	NOUN
easat-5221	264	30	and	and	CCONJ
easat-5221	264	31	strategy	strategy	NOUN
easat-5221	264	32	,	,	PUNCT
easat-5221	264	33	vol	vol	NOUN
easat-5221	264	34	.	.	PROPN
easat-5221	264	35	5	5	NUM
easat-5221	264	36	,	,	PUNCT
easat-5221	264	37	no	no	INTJ
easat-5221	264	38	.	.	NOUN
easat-5221	264	39	1	1	NUM
easat-5221	264	40	,	,	PUNCT
easat-5221	264	41	pp	pp	ADJ
easat-5221	264	42	.	.	PUNCT
easat-5221	265	1	33	33	NUM
easat-5221	265	2	-	-	SYM
easat-5221	265	3	38	38	NUM
easat-5221	265	4	,	,	PUNCT
easat-5221	265	5	2014	2014	NUM
easat-5221	265	6	.	.	PUNCT
easat-5221	266	1	https://doi.org/10.5430/jms.v5n1p33	https://doi.org/10.5430/jms.v5n1p33	PROPN
easat-5221	267	1	[	[	X
easat-5221	267	2	2	2	X
easat-5221	267	3	]	]	PUNCT
easat-5221	267	4	d.	d.	NOUN
easat-5221	267	5	gefen	gefen	PROPN
easat-5221	267	6	,	,	PUNCT
easat-5221	267	7	"	"	PUNCT
easat-5221	267	8	e	e	NOUN
easat-5221	267	9	-	-	NOUN
easat-5221	267	10	commerce	commerce	NOUN
easat-5221	267	11	:	:	PUNCT
easat-5221	267	12	the	the	DET
easat-5221	267	13	role	role	NOUN
easat-5221	267	14	of	of	ADP
easat-5221	267	15	familiarity	familiarity	NOUN
easat-5221	267	16	and	and	CCONJ
easat-5221	267	17	trust	trust	NOUN
easat-5221	267	18	,	,	PUNCT
easat-5221	267	19	"	"	PUNCT
easat-5221	267	20	omega	omega	NOUN
easat-5221	267	21	,	,	PUNCT
easat-5221	267	22	vol	vol	NOUN
easat-5221	267	23	.	.	PROPN
easat-5221	267	24	28	28	NUM
easat-5221	267	25	,	,	PUNCT
easat-5221	267	26	no	no	INTJ
easat-5221	267	27	.	.	NOUN
easat-5221	267	28	6	6	NUM
easat-5221	267	29	,	,	PUNCT
easat-5221	267	30	pp	pp	ADJ
easat-5221	267	31	.	.	PUNCT
easat-5221	268	1	725	725	NUM
easat-5221	268	2	-	-	SYM
easat-5221	268	3	737	737	NUM
easat-5221	268	4	,	,	PUNCT
easat-5221	268	5	2000	2000	NUM
easat-5221	268	6	.	.	PUNCT
easat-5221	269	1	https://doi.org/10.1016/s0305-0483(00)00021-9	https://doi.org/10.1016/s0305-0483(00)00021-9	NOUN
easat-5221	270	1	[	[	X
easat-5221	270	2	3	3	NUM
easat-5221	270	3	]	]	PUNCT
easat-5221	270	4	r.	r.	PROPN
easat-5221	270	5	wang	wang	PROPN
easat-5221	270	6	,	,	PUNCT
easat-5221	270	7	y.	y.	PROPN
easat-5221	270	8	yang	yang	PROPN
easat-5221	270	9	,	,	PUNCT
easat-5221	270	10	and	and	CCONJ
easat-5221	270	11	j.	j.	PROPN
easat-5221	270	12	tang	tang	PROPN
easat-5221	270	13	,	,	PUNCT
easat-5221	270	14	"	"	PUNCT
easat-5221	270	15	study	study	NOUN
easat-5221	270	16	on	on	ADP
easat-5221	270	17	the	the	DET
easat-5221	270	18	relationship	relationship	NOUN
easat-5221	270	19	between	between	ADP
easat-5221	270	20	e	e	NOUN
easat-5221	270	21	-	-	NOUN
easat-5221	270	22	commerce	commerce	NOUN
easat-5221	270	23	and	and	CCONJ
easat-5221	270	24	industrial	industrial	ADJ
easat-5221	270	25	structure	structure	NOUN
easat-5221	270	26	in	in	ADP
easat-5221	270	27	sichuan	sichuan	PROPN
easat-5221	270	28	province	province	PROPN
easat-5221	270	29	based	base	VERB
easat-5221	270	30	on	on	ADP
easat-5221	270	31	gray	gray	ADJ
easat-5221	270	32	-	-	PUNCT
easat-5221	270	33	relation	relation	NOUN
easat-5221	270	34	analysis	analysis	NOUN
easat-5221	270	35	,	,	PUNCT
easat-5221	270	36	"	"	PUNCT
easat-5221	270	37	in	in	ADP
easat-5221	270	38	proceedings	proceeding	NOUN
easat-5221	270	39	of	of	ADP
easat-5221	270	40	the	the	DET
easat-5221	270	41	ninth	ninth	ADJ
easat-5221	270	42	international	international	ADJ
easat-5221	270	43	conference	conference	NOUN
easat-5221	270	44	on	on	ADP
easat-5221	270	45	management	management	NOUN
easat-5221	270	46	science	science	NOUN
easat-5221	270	47	and	and	CCONJ
easat-5221	270	48	engineering	engineering	NOUN
easat-5221	270	49	management	management	NOUN
easat-5221	270	50	,	,	PUNCT
easat-5221	270	51	springer	springer	NOUN
easat-5221	270	52	berlin	berlin	PROPN
easat-5221	270	53	heidelberg	heidelberg	PROPN
easat-5221	270	54	,	,	PUNCT
easat-5221	270	55	2015	2015	NUM
easat-5221	270	56	,	,	PUNCT
easat-5221	270	57	pp	pp	ADJ
easat-5221	270	58	.	.	PUNCT
easat-5221	271	1	951	951	NUM
easat-5221	271	2	-	-	SYM
easat-5221	271	3	962	962	NUM
easat-5221	271	4	.	.	PUNCT
easat-5221	272	1	[	[	X
easat-5221	272	2	4	4	X
easat-5221	272	3	]	]	X
easat-5221	272	4	y.	y.	PROPN
easat-5221	272	5	fu	fu	PROPN
easat-5221	272	6	,	,	PUNCT
easat-5221	272	7	m.	m.	NOUN
easat-5221	272	8	yang	yang	PROPN
easat-5221	272	9	,	,	PUNCT
easat-5221	272	10	and	and	CCONJ
easat-5221	272	11	d.	d.	PROPN
easat-5221	272	12	han	han	PROPN
easat-5221	272	13	,	,	PUNCT
easat-5221	272	14	"	"	PUNCT
easat-5221	272	15	interactive	interactive	ADJ
easat-5221	272	16	marketing	marketing	NOUN
easat-5221	272	17	e	e	NOUN
easat-5221	272	18	-	-	NOUN
easat-5221	272	19	commerce	commerce	NOUN
easat-5221	272	20	recommendation	recommendation	NOUN
easat-5221	272	21	system	system	NOUN
easat-5221	272	22	driven	drive	VERB
easat-5221	272	23	by	by	ADP
easat-5221	272	24	big	big	ADJ
easat-5221	272	25	data	datum	NOUN
easat-5221	272	26	technology	technology	NOUN
easat-5221	272	27	,	,	PUNCT
easat-5221	272	28	"	"	PUNCT
easat-5221	272	29	scientific	scientific	ADJ
easat-5221	272	30	programming	programming	NOUN
easat-5221	272	31	,	,	PUNCT
easat-5221	272	32	vol	vol	NOUN
easat-5221	272	33	.	.	PROPN
easat-5221	272	34	2021	2021	NUM
easat-5221	272	35	,	,	PUNCT
easat-5221	272	36	no	no	INTJ
easat-5221	272	37	.	.	NOUN
easat-5221	272	38	1	1	NUM
easat-5221	272	39	,	,	PUNCT
easat-5221	272	40	p.	p.	NOUN
easat-5221	272	41	3873059	3873059	NUM
easat-5221	272	42	,	,	PUNCT
easat-5221	272	43	2021	2021	NUM
easat-5221	272	44	.	.	PUNCT
easat-5221	273	1	https://doi.org/10.1155/2021/3873059	https://doi.org/10.1155/2021/3873059	PROPN
easat-5221	274	1	[	[	X
easat-5221	274	2	5	5	NUM
easat-5221	274	3	]	]	X
easat-5221	274	4	y.	y.	PROPN
easat-5221	274	5	wan	wan	PROPN
easat-5221	274	6	,	,	PUNCT
easat-5221	274	7	"	"	PUNCT
easat-5221	274	8	discussion	discussion	NOUN
easat-5221	274	9	on	on	ADP
easat-5221	274	10	the	the	DET
easat-5221	274	11	optimization	optimization	NOUN
easat-5221	274	12	strategy	strategy	NOUN
easat-5221	274	13	of	of	ADP
easat-5221	274	14	e	e	PROPN
easat-5221	274	15	-	-	NOUN
easat-5221	274	16	commerce	commerce	NOUN
easat-5221	274	17	marketing	marketing	NOUN
easat-5221	274	18	management	management	NOUN
easat-5221	274	19	under	under	ADP
easat-5221	274	20	the	the	DET
easat-5221	274	21	background	background	NOUN
easat-5221	274	22	of	of	ADP
easat-5221	274	23	big	big	ADJ
easat-5221	274	24	data	datum	NOUN
easat-5221	274	25	,	,	PUNCT
easat-5221	274	26	"	"	PUNCT
easat-5221	274	27	financial	financial	ADJ
easat-5221	274	28	engineering	engineering	NOUN
easat-5221	274	29	and	and	CCONJ
easat-5221	274	30	risk	risk	NOUN
easat-5221	274	31	management	management	NOUN
easat-5221	274	32	,	,	PUNCT
easat-5221	274	33	vol	vol	NOUN
easat-5221	274	34	.	.	PROPN
easat-5221	274	35	6	6	NUM
easat-5221	274	36	,	,	PUNCT
easat-5221	274	37	no	no	INTJ
easat-5221	274	38	.	.	NOUN
easat-5221	274	39	7	7	NUM
easat-5221	274	40	,	,	PUNCT
easat-5221	274	41	pp	pp	ADJ
easat-5221	274	42	.	.	PUNCT
easat-5221	275	1	101	101	NUM
easat-5221	275	2	-	-	SYM
easat-5221	275	3	105	105	NUM
easat-5221	275	4	,	,	PUNCT
easat-5221	275	5	2023	2023	NUM
easat-5221	275	6	.	.	PUNCT
easat-5221	276	1	https://doi.org/10.23977/ferm.2023.060713	https://doi.org/10.23977/ferm.2023.060713	NOUN
easat-5221	277	1	[	[	X
easat-5221	277	2	6	6	NUM
easat-5221	277	3	]	]	X
easat-5221	277	4	y.	y.	NOUN
easat-5221	277	5	song	song	PROPN
easat-5221	277	6	,	,	PUNCT
easat-5221	277	7	"	"	PUNCT
easat-5221	277	8	application	application	NOUN
easat-5221	277	9	of	of	ADP
easat-5221	277	10	big	big	ADJ
easat-5221	277	11	data	datum	NOUN
easat-5221	277	12	analysis	analysis	NOUN
easat-5221	277	13	technology	technology	NOUN
easat-5221	277	14	in	in	ADP
easat-5221	277	15	cross	cross	ADJ
easat-5221	277	16	-	-	ADJ
easat-5221	277	17	border	border	ADJ
easat-5221	277	18	e	e	NOUN
easat-5221	277	19	-	-	NOUN
easat-5221	277	20	commerce	commerce	NOUN
easat-5221	277	21	,	,	PUNCT
easat-5221	277	22	"	"	PUNCT
easat-5221	277	23	electronic	electronic	ADJ
easat-5221	277	24	research	research	NOUN
easat-5221	277	25	and	and	CCONJ
easat-5221	277	26	application	application	NOUN
easat-5221	277	27	,	,	PUNCT
easat-5221	277	28	vol	vol	NOUN
easat-5221	277	29	.	.	PROPN
easat-5221	277	30	49	49	NUM
easat-5221	277	31	,	,	PUNCT
easat-5221	277	32	no	no	INTJ
easat-5221	277	33	.	.	NOUN
easat-5221	277	34	1	1	NUM
easat-5221	277	35	,	,	PUNCT
easat-5221	277	36	p.	p.	NOUN
easat-5221	277	37	3	3	NUM
easat-5221	277	38	,	,	PUNCT
easat-5221	277	39	2021	2021	NUM
easat-5221	277	40	.	.	PUNCT
easat-5221	278	1	https://doi.org/10.26689/jera.v5i4.2495	https://doi.org/10.26689/jera.v5i4.2495	ADJ
easat-5221	279	1	[	[	X
easat-5221	279	2	7	7	NUM
easat-5221	279	3	]	]	PUNCT
easat-5221	279	4	z.	z.	PROPN
easat-5221	279	5	xie	xie	PROPN
easat-5221	279	6	,	,	PUNCT
easat-5221	279	7	j.	j.	PROPN
easat-5221	279	8	wang	wang	PROPN
easat-5221	279	9	,	,	PUNCT
easat-5221	279	10	and	and	CCONJ
easat-5221	279	11	l.	l.	PROPN
easat-5221	279	12	miao	miao	PROPN
easat-5221	279	13	,	,	PUNCT
easat-5221	279	14	"	"	PUNCT
easat-5221	279	15	big	big	ADJ
easat-5221	279	16	data	datum	NOUN
easat-5221	279	17	and	and	CCONJ
easat-5221	279	18	emerging	emerge	VERB
easat-5221	279	19	market	market	NOUN
easat-5221	279	20	firms	firm	NOUN
easat-5221	279	21	’	’	PART
easat-5221	279	22	innovation	innovation	NOUN
easat-5221	279	23	in	in	ADP
easat-5221	279	24	an	an	DET
easat-5221	279	25	open	open	ADJ
easat-5221	279	26	economy	economy	NOUN
easat-5221	279	27	:	:	PUNCT
easat-5221	279	28	the	the	DET
easat-5221	279	29	diversification	diversification	NOUN
easat-5221	279	30	strategy	strategy	NOUN
easat-5221	279	31	perspective	perspective	NOUN
easat-5221	279	32	,	,	PUNCT
easat-5221	279	33	"	"	PUNCT
easat-5221	279	34	technological	technological	ADJ
easat-5221	279	35	forecasting	forecasting	NOUN
easat-5221	279	36	and	and	CCONJ
easat-5221	279	37	social	social	ADJ
easat-5221	279	38	change	change	NOUN
easat-5221	279	39	,	,	PUNCT
easat-5221	279	40	vol	vol	NOUN
easat-5221	279	41	.	.	PROPN
easat-5221	279	42	173	173	NUM
easat-5221	279	43	,	,	PUNCT
easat-5221	279	44	p.	p.	NOUN
easat-5221	279	45	121091	121091	NUM
easat-5221	279	46	,	,	PUNCT
easat-5221	279	47	2021	2021	NUM
easat-5221	279	48	.	.	PUNCT
easat-5221	280	1	https://doi.org/10.1016/j.techfore.2021.121091	https://doi.org/10.1016/j.techfore.2021.121091	PROPN
easat-5221	280	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5221	280	3	https://doi.org/10.5430/jms.v5n1p33	https://doi.org/10.5430/jms.v5n1p33	PROPN
easat-5221	280	4	https://doi.org/10.1016/s0305-0483(00)00021-9	https://doi.org/10.1016/s0305-0483(00)00021-9	VERB
easat-5221	280	5	https://doi.org/10.1155/2021/3873059	https://doi.org/10.1155/2021/3873059	NOUN
easat-5221	280	6	https://doi.org/10.23977/ferm.2023.060713	https://doi.org/10.23977/ferm.2023.060713	PROPN
easat-5221	280	7	https://doi.org/10.26689/jera.v5i4.2495	https://doi.org/10.26689/jera.v5i4.2495	PROPN
easat-5221	280	8	https://doi.org/10.1016/j.techfore.2021.121091	https://doi.org/10.1016/j.techfore.2021.121091	ADJ