id	sid	tid	token	lemma	pos
easat-5255	1	1	edelweiss	edelweiss	PROPN
easat-5255	1	2	applied	apply	VERB
easat-5255	1	3	science	science	NOUN
easat-5255	1	4	and	and	CCONJ
easat-5255	1	5	technology	technology	NOUN
easat-5255	1	6	issn	issn	PROPN
easat-5255	1	7	:	:	PUNCT
easat-5255	1	8	2576	2576	NUM
easat-5255	1	9	-	-	SYM
easat-5255	1	10	8484	8484	NUM
easat-5255	1	11	vol	vol	NOUN
easat-5255	1	12	.	.	PROPN
easat-5255	2	1	9	9	NUM
easat-5255	2	2	,	,	PUNCT
easat-5255	2	3	no	no	INTJ
easat-5255	2	4	.	.	NOUN
easat-5255	2	5	3	3	NUM
easat-5255	2	6	,	,	PUNCT
easat-5255	2	7	568	568	NUM
easat-5255	2	8	-	-	SYM
easat-5255	2	9	583	583	NUM
easat-5255	2	10	2025	2025	NUM
easat-5255	2	11	publisher	publisher	NOUN
easat-5255	2	12	:	:	PUNCT
easat-5255	2	13	learning	learn	VERB
easat-5255	2	14	gate	gate	NOUN
easat-5255	2	15	doi	doi	PROPN
easat-5255	2	16	:	:	PUNCT
easat-5255	2	17	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	2	18	©	©	PROPN
easat-5255	2	19	2025	2025	NUM
easat-5255	2	20	by	by	ADP
easat-5255	2	21	the	the	DET
easat-5255	2	22	authors	author	NOUN
easat-5255	2	23	;	;	PUNCT
easat-5255	2	24	licensee	licensee	PROPN
easat-5255	2	25	learning	learning	NOUN
easat-5255	2	26	gate	gate	NOUN
easat-5255	2	27	©	©	PROPN
easat-5255	2	28	2025	2025	NUM
easat-5255	2	29	by	by	ADP
easat-5255	2	30	the	the	DET
easat-5255	2	31	authors	author	NOUN
easat-5255	2	32	;	;	PUNCT
easat-5255	2	33	licensee	licensee	PROPN
easat-5255	2	34	learning	learning	NOUN
easat-5255	2	35	gate	gate	NOUN
easat-5255	2	36	history	history	NOUN
easat-5255	2	37	:	:	PUNCT
easat-5255	2	38	received	receive	VERB
easat-5255	2	39	:	:	PUNCT
easat-5255	2	40	30	30	NUM
easat-5255	2	41	december	december	PROPN
easat-5255	2	42	2024	2024	NUM
easat-5255	2	43	;	;	PUNCT
easat-5255	2	44	revised	revise	VERB
easat-5255	2	45	:	:	PUNCT
easat-5255	2	46	13	13	NUM
easat-5255	2	47	february	february	NOUN
easat-5255	2	48	2025	2025	NUM
easat-5255	2	49	;	;	PUNCT
easat-5255	2	50	accepted	accept	VERB
easat-5255	2	51	:	:	PUNCT
easat-5255	2	52	17	17	NUM
easat-5255	2	53	february	february	NOUN
easat-5255	2	54	2025	2025	NUM
easat-5255	2	55	;	;	PUNCT
easat-5255	2	56	published	publish	VERB
easat-5255	2	57	:	:	PUNCT
easat-5255	2	58	7	7	NUM
easat-5255	2	59	march	march	NOUN
easat-5255	2	60	2025	2025	NUM
easat-5255	2	61	*	*	PUNCT
easat-5255	2	62	correspondence	correspondence	NOUN
easat-5255	2	63	:	:	PUNCT
easat-5255	2	64	ie_conan@163.com	ie_conan@163.com	PROPN
easat-5255	2	65	omni	omni	ADJ
easat-5255	2	66	-	-	PUNCT
easat-5255	2	67	channel	channel	NOUN
easat-5255	2	68	retail	retail	ADJ
easat-5255	2	69	marketing	marketing	NOUN
easat-5255	2	70	effect	effect	NOUN
easat-5255	2	71	evaluation	evaluation	NOUN
easat-5255	2	72	framework	framework	NOUN
easat-5255	2	73	integrating	integrate	VERB
easat-5255	2	74	big	big	ADJ
easat-5255	2	75	data	datum	NOUN
easat-5255	2	76	and	and	CCONJ
easat-5255	2	77	artificial	artificial	ADJ
easat-5255	2	78	intelligence	intelligence	NOUN
easat-5255	2	79	zhuanghao	zhuanghao	NOUN
easat-5255	2	80	si1	si1	PROPN
easat-5255	2	81	*	*	PROPN
easat-5255	2	82	,	,	PUNCT
easat-5255	2	83	dhakir	dhakir	PROPN
easat-5255	2	84	abbas	abbas	PROPN
easat-5255	2	85	ali2	ali2	PROPN
easat-5255	2	86	,	,	PUNCT
easat-5255	2	87	rozaini	rozaini	ADJ
easat-5255	2	88	binti	binti	PROPN
easat-5255	2	89	rosli3	rosli3	PROPN
easat-5255	2	90	,	,	PUNCT
easat-5255	2	91	amiya	amiya	PROPN
easat-5255	2	92	bhaumik4	bhaumik4	PROPN
easat-5255	2	93	,	,	PUNCT
easat-5255	2	94	abhijit	abhijit	PROPN
easat-5255	2	95	ghosh5	ghosh5	PROPN
easat-5255	3	1	1,2,3,4,5lincoln	1,2,3,4,5lincoln	NUM
easat-5255	3	2	university	university	NOUN
easat-5255	3	3	college	college	NOUN
easat-5255	3	4	,	,	PUNCT
easat-5255	3	5	47301	47301	NUM
easat-5255	3	6	petaling	petaling	PROPN
easat-5255	3	7	jaya	jaya	PROPN
easat-5255	3	8	,	,	PUNCT
easat-5255	3	9	selangor	selangor	PROPN
easat-5255	3	10	darul	darul	PROPN
easat-5255	3	11	ehsan	ehsan	PROPN
easat-5255	3	12	,	,	PUNCT
easat-5255	3	13	malaysia	malaysia	PROPN
easat-5255	3	14	;	;	PUNCT
easat-5255	3	15	ie_conan@163.com	ie_conan@163.com	PROPN
easat-5255	3	16	(	(	PUNCT
easat-5255	3	17	z.s	z.s	PROPN
easat-5255	3	18	.	.	PUNCT
easat-5255	3	19	)	)	PUNCT
easat-5255	4	1	drdhakir@lincoln.edu.my	drdhakir@lincoln.edu.my	PROPN
easat-5255	4	2	(	(	PUNCT
easat-5255	4	3	d.a.a	d.a.a	PROPN
easat-5255	4	4	.	.	PUNCT
easat-5255	4	5	)	)	PUNCT
easat-5255	5	1	rozaini@lincoln.edu.my	rozaini@lincoln.edu.my	NOUN
easat-5255	5	2	(	(	PUNCT
easat-5255	5	3	r.b.r	r.b.r	PROPN
easat-5255	5	4	.	.	PUNCT
easat-5255	5	5	)	)	PUNCT
easat-5255	6	1	amiya@lincoln.edu.my	amiya@lincoln.edu.my	NOUN
easat-5255	6	2	(	(	PUNCT
easat-5255	6	3	a.b	a.b	PROPN
easat-5255	6	4	.	.	PROPN
easat-5255	6	5	)	)	PUNCT
easat-5255	7	1	abhijit@lincoln.edu.my	abhijit@lincoln.edu.my	NOUN
easat-5255	7	2	(	(	PUNCT
easat-5255	7	3	a.g	a.g	PROPN
easat-5255	7	4	.	.	PROPN
easat-5255	7	5	)	)	PUNCT
easat-5255	7	6	.	.	PUNCT
easat-5255	8	1	abstract	abstract	ADV
easat-5255	8	2	:	:	PUNCT
easat-5255	8	3	this	this	DET
easat-5255	8	4	study	study	NOUN
easat-5255	8	5	proposes	propose	VERB
easat-5255	8	6	an	an	DET
easat-5255	8	7	innovative	innovative	ADJ
easat-5255	8	8	ai	ai	ADJ
easat-5255	8	9	-	-	PUNCT
easat-5255	8	10	driven	drive	VERB
easat-5255	8	11	framework	framework	NOUN
easat-5255	8	12	for	for	ADP
easat-5255	8	13	evaluating	evaluate	VERB
easat-5255	8	14	and	and	CCONJ
easat-5255	8	15	optimizing	optimize	VERB
easat-5255	8	16	omnichannel	omnichannel	NOUN
easat-5255	8	17	retail	retail	ADJ
easat-5255	8	18	marketing	marketing	NOUN
easat-5255	8	19	effectiveness	effectiveness	NOUN
easat-5255	8	20	to	to	PART
easat-5255	8	21	address	address	VERB
easat-5255	8	22	challenges	challenge	NOUN
easat-5255	8	23	in	in	ADP
easat-5255	8	24	integrating	integrate	VERB
easat-5255	8	25	multiple	multiple	ADJ
easat-5255	8	26	retail	retail	ADJ
easat-5255	8	27	channels	channel	NOUN
easat-5255	8	28	and	and	CCONJ
easat-5255	8	29	leveraging	leverage	VERB
easat-5255	8	30	data	datum	NOUN
easat-5255	8	31	for	for	ADP
easat-5255	8	32	strategic	strategic	ADJ
easat-5255	8	33	decision	decision	NOUN
easat-5255	8	34	-	-	PUNCT
easat-5255	8	35	making	making	NOUN
easat-5255	8	36	.	.	PUNCT
easat-5255	9	1	the	the	DET
easat-5255	9	2	research	research	NOUN
easat-5255	9	3	develops	develop	VERB
easat-5255	9	4	a	a	DET
easat-5255	9	5	comprehensive	comprehensive	ADJ
easat-5255	9	6	framework	framework	NOUN
easat-5255	9	7	integrating	integrate	VERB
easat-5255	9	8	big	big	ADJ
easat-5255	9	9	data	datum	NOUN
easat-5255	9	10	analytics	analytic	NOUN
easat-5255	9	11	and	and	CCONJ
easat-5255	9	12	advanced	advanced	ADJ
easat-5255	9	13	ai	ai	PROPN
easat-5255	9	14	techniques	technique	NOUN
easat-5255	9	15	,	,	PUNCT
easat-5255	9	16	including	include	VERB
easat-5255	9	17	reinforcement	reinforcement	NOUN
easat-5255	9	18	learning	learning	NOUN
easat-5255	9	19	and	and	CCONJ
easat-5255	9	20	graph	graph	VERB
easat-5255	9	21	neural	neural	ADJ
easat-5255	9	22	networks	network	NOUN
easat-5255	9	23	.	.	PUNCT
easat-5255	10	1	the	the	DET
easat-5255	10	2	framework	framework	NOUN
easat-5255	10	3	combines	combine	VERB
easat-5255	10	4	diverse	diverse	ADJ
easat-5255	10	5	data	datum	NOUN
easat-5255	10	6	sources	source	NOUN
easat-5255	10	7	,	,	PUNCT
easat-5255	10	8	employs	employ	VERB
easat-5255	10	9	sophisticated	sophisticated	ADJ
easat-5255	10	10	algorithms	algorithm	NOUN
easat-5255	10	11	for	for	ADP
easat-5255	10	12	analysis	analysis	NOUN
easat-5255	10	13	,	,	PUNCT
easat-5255	10	14	and	and	CCONJ
easat-5255	10	15	utilizes	utilize	VERB
easat-5255	10	16	adaptive	adaptive	ADJ
easat-5255	10	17	optimization	optimization	NOUN
easat-5255	10	18	methods	method	NOUN
easat-5255	10	19	across	across	ADP
easat-5255	10	20	channels	channel	NOUN
easat-5255	10	21	.	.	PUNCT
easat-5255	11	1	validation	validation	NOUN
easat-5255	11	2	uses	use	VERB
easat-5255	11	3	controlled	control	VERB
easat-5255	11	4	experiments	experiment	NOUN
easat-5255	11	5	and	and	CCONJ
easat-5255	11	6	a	a	DET
easat-5255	11	7	case	case	NOUN
easat-5255	11	8	study	study	NOUN
easat-5255	11	9	with	with	ADP
easat-5255	11	10	globalmart	globalmart	ADJ
easat-5255	11	11	retail	retail	ADJ
easat-5255	11	12	corporation	corporation	NOUN
easat-5255	11	13	.	.	PUNCT
easat-5255	12	1	experimental	experimental	ADJ
easat-5255	12	2	results	result	NOUN
easat-5255	12	3	demonstrate	demonstrate	VERB
easat-5255	12	4	significant	significant	ADJ
easat-5255	12	5	improvements	improvement	NOUN
easat-5255	12	6	in	in	ADP
easat-5255	12	7	key	key	ADJ
easat-5255	12	8	performance	performance	NOUN
easat-5255	12	9	indicators	indicator	NOUN
easat-5255	12	10	,	,	PUNCT
easat-5255	12	11	including	include	VERB
easat-5255	12	12	a	a	DET
easat-5255	12	13	23.7	23.7	NUM
easat-5255	12	14	%	%	NOUN
easat-5255	12	15	increase	increase	NOUN
easat-5255	12	16	in	in	ADP
easat-5255	12	17	sales	sale	NOUN
easat-5255	12	18	revenue	revenue	NOUN
easat-5255	12	19	and	and	CCONJ
easat-5255	12	20	a	a	DET
easat-5255	12	21	27.6	27.6	NUM
easat-5255	12	22	%	%	NOUN
easat-5255	12	23	boost	boost	NOUN
easat-5255	12	24	in	in	ADP
easat-5255	12	25	marketing	marketing	NOUN
easat-5255	12	26	roi	roi	NOUN
easat-5255	12	27	compared	compare	VERB
easat-5255	12	28	to	to	ADP
easat-5255	12	29	traditional	traditional	ADJ
easat-5255	12	30	methods	method	NOUN
easat-5255	12	31	.	.	PUNCT
easat-5255	13	1	the	the	DET
easat-5255	13	2	globalmart	globalmart	PROPN
easat-5255	13	3	case	case	NOUN
easat-5255	13	4	study	study	NOUN
easat-5255	13	5	showed	show	VERB
easat-5255	13	6	substantial	substantial	ADJ
easat-5255	13	7	enhancements	enhancement	NOUN
easat-5255	13	8	in	in	ADP
easat-5255	13	9	customer	customer	NOUN
easat-5255	13	10	segmentation	segmentation	NOUN
easat-5255	13	11	accuracy	accuracy	NOUN
easat-5255	13	12	(	(	PUNCT
easat-5255	13	13	37	37	NUM
easat-5255	13	14	%	%	NOUN
easat-5255	13	15	)	)	PUNCT
easat-5255	13	16	,	,	PUNCT
easat-5255	13	17	campaign	campaign	NOUN
easat-5255	13	18	conversion	conversion	NOUN
easat-5255	13	19	rates	rate	NOUN
easat-5255	13	20	(	(	PUNCT
easat-5255	13	21	28	28	NUM
easat-5255	13	22	%	%	NOUN
easat-5255	13	23	)	)	PUNCT
easat-5255	13	24	,	,	PUNCT
easat-5255	13	25	and	and	CCONJ
easat-5255	13	26	online	online	ADJ
easat-5255	13	27	-	-	PUNCT
easat-5255	13	28	to	to	ADP
easat-5255	13	29	-	-	PUNCT
easat-5255	13	30	offline	offline	ADJ
easat-5255	13	31	integration	integration	NOUN
easat-5255	13	32	(	(	PUNCT
easat-5255	13	33	42	42	NUM
easat-5255	13	34	%	%	NOUN
easat-5255	13	35	)	)	PUNCT
easat-5255	13	36	.	.	PUNCT
easat-5255	14	1	the	the	DET
easat-5255	14	2	proposed	propose	VERB
easat-5255	14	3	framework	framework	NOUN
easat-5255	14	4	offers	offer	VERB
easat-5255	14	5	retailers	retailer	NOUN
easat-5255	14	6	a	a	DET
easat-5255	14	7	powerful	powerful	ADJ
easat-5255	14	8	tool	tool	NOUN
easat-5255	14	9	for	for	ADP
easat-5255	14	10	marketing	market	VERB
easat-5255	14	11	optimization	optimization	NOUN
easat-5255	14	12	in	in	ADP
easat-5255	14	13	complex	complex	ADJ
easat-5255	14	14	omnichannel	omnichannel	NOUN
easat-5255	14	15	environments	environment	NOUN
easat-5255	14	16	,	,	PUNCT
easat-5255	14	17	though	though	SCONJ
easat-5255	14	18	future	future	ADJ
easat-5255	14	19	research	research	NOUN
easat-5255	14	20	should	should	AUX
easat-5255	14	21	explore	explore	VERB
easat-5255	14	22	its	its	PRON
easat-5255	14	23	adaptability	adaptability	NOUN
easat-5255	14	24	to	to	ADP
easat-5255	14	25	emerging	emerge	VERB
easat-5255	14	26	technologies	technology	NOUN
easat-5255	14	27	and	and	CCONJ
easat-5255	14	28	address	address	VERB
easat-5255	14	29	privacy	privacy	NOUN
easat-5255	14	30	concerns	concern	NOUN
easat-5255	14	31	.	.	PUNCT
easat-5255	15	1	retailers	retailer	NOUN
easat-5255	15	2	can	can	AUX
easat-5255	15	3	leverage	leverage	VERB
easat-5255	15	4	this	this	DET
easat-5255	15	5	framework	framework	NOUN
easat-5255	15	6	to	to	PART
easat-5255	15	7	enhance	enhance	VERB
easat-5255	15	8	data	data	NOUN
easat-5255	15	9	-	-	PUNCT
easat-5255	15	10	driven	drive	VERB
easat-5255	15	11	marketing	marketing	NOUN
easat-5255	15	12	strategies	strategy	NOUN
easat-5255	15	13	,	,	PUNCT
easat-5255	15	14	improve	improve	VERB
easat-5255	15	15	resource	resource	NOUN
easat-5255	15	16	allocation	allocation	NOUN
easat-5255	15	17	,	,	PUNCT
easat-5255	15	18	and	and	CCONJ
easat-5255	15	19	deliver	deliver	VERB
easat-5255	15	20	seamless	seamless	ADJ
easat-5255	15	21	customer	customer	NOUN
easat-5255	15	22	experiences	experience	NOUN
easat-5255	15	23	across	across	ADP
easat-5255	15	24	all	all	DET
easat-5255	15	25	touchpoints	touchpoint	NOUN
easat-5255	15	26	.	.	PUNCT
easat-5255	16	1	keywords	keyword	NOUN
easat-5255	16	2	:	:	PUNCT
easat-5255	16	3	adaptive	adaptive	ADJ
easat-5255	16	4	optimization	optimization	NOUN
easat-5255	16	5	,	,	PUNCT
easat-5255	16	6	artificial	artificial	ADJ
easat-5255	16	7	intelligence	intelligence	NOUN
easat-5255	16	8	,	,	PUNCT
easat-5255	16	9	big	big	ADJ
easat-5255	16	10	data	datum	NOUN
easat-5255	16	11	analytics	analytic	NOUN
easat-5255	16	12	,	,	PUNCT
easat-5255	16	13	customer	customer	NOUN
easat-5255	16	14	segmentation	segmentation	NOUN
easat-5255	16	15	,	,	PUNCT
easat-5255	16	16	graph	graph	NOUN
easat-5255	16	17	neural	neural	ADJ
easat-5255	16	18	networks	network	NOUN
easat-5255	16	19	,	,	PUNCT
easat-5255	16	20	marketing	marketing	NOUN
easat-5255	16	21	effectiveness	effectiveness	NOUN
easat-5255	16	22	,	,	PUNCT
easat-5255	16	23	marketing	marketing	NOUN
easat-5255	16	24	roi	roi	NOUN
easat-5255	16	25	,	,	PUNCT
easat-5255	16	26	omnichannel	omnichannel	NOUN
easat-5255	16	27	retail	retail	NOUN
easat-5255	16	28	,	,	PUNCT
easat-5255	16	29	reinforcement	reinforcement	NOUN
easat-5255	16	30	learning	learning	NOUN
easat-5255	16	31	,	,	PUNCT
easat-5255	16	32	retail	retail	ADJ
easat-5255	16	33	analytics	analytic	NOUN
easat-5255	16	34	.	.	PUNCT
easat-5255	17	1	1	1	X
easat-5255	17	2	.	.	X
easat-5255	17	3	introduction	introduction	NOUN
easat-5255	17	4	changes	change	NOUN
easat-5255	17	5	in	in	ADP
easat-5255	17	6	consumer	consumer	NOUN
easat-5255	17	7	behaviour	behaviour	NOUN
easat-5255	17	8	and	and	CCONJ
easat-5255	17	9	the	the	DET
easat-5255	17	10	incorporation	incorporation	NOUN
easat-5255	17	11	of	of	ADP
easat-5255	17	12	new	new	ADJ
easat-5255	17	13	digital	digital	ADJ
easat-5255	17	14	technology	technology	NOUN
easat-5255	17	15	have	have	AUX
easat-5255	17	16	changed	change	VERB
easat-5255	17	17	the	the	DET
easat-5255	17	18	retail	retail	ADJ
easat-5255	17	19	landscape	landscape	NOUN
easat-5255	17	20	with	with	ADP
easat-5255	17	21	the	the	DET
easat-5255	17	22	introduction	introduction	NOUN
easat-5255	17	23	of	of	ADP
easat-5255	17	24	omnichannel	omnichannel	NOUN
easat-5255	17	25	retailing	retail	VERB
easat-5255	18	1	[	[	X
easat-5255	18	2	1	1	NUM
easat-5255	18	3	]	]	PUNCT
easat-5255	18	4	.	.	PUNCT
easat-5255	19	1	retailers	retailer	NOUN
easat-5255	19	2	have	have	AUX
easat-5255	19	3	had	have	VERB
easat-5255	19	4	to	to	PART
easat-5255	19	5	adapt	adapt	VERB
easat-5255	19	6	their	their	PRON
easat-5255	19	7	business	business	NOUN
easat-5255	19	8	practices	practice	NOUN
easat-5255	19	9	by	by	ADP
easat-5255	19	10	integrating	integrate	VERB
easat-5255	19	11	all	all	DET
easat-5255	19	12	sales	sale	NOUN
easat-5255	19	13	and	and	CCONJ
easat-5255	19	14	communication	communication	NOUN
easat-5255	19	15	channels	channel	NOUN
easat-5255	19	16	to	to	PART
easat-5255	19	17	improve	improve	VERB
easat-5255	19	18	customer	customer	NOUN
easat-5255	19	19	engagement	engagement	NOUN
easat-5255	19	20	and	and	CCONJ
easat-5255	19	21	interaction	interaction	NOUN
easat-5255	19	22	with	with	ADP
easat-5255	19	23	the	the	DET
easat-5255	19	24	businesses	business	NOUN
easat-5255	19	25	[	[	X
easat-5255	19	26	2	2	NUM
easat-5255	19	27	]	]	PUNCT
easat-5255	19	28	.	.	PUNCT
easat-5255	20	1	by	by	ADP
easat-5255	20	2	adopting	adopt	VERB
easat-5255	20	3	omnichannel	omnichannel	NOUN
easat-5255	20	4	retailing	retailing	NOUN
easat-5255	20	5	,	,	PUNCT
easat-5255	20	6	there	there	PRON
easat-5255	20	7	is	be	VERB
easat-5255	20	8	the	the	DET
easat-5255	20	9	need	need	NOUN
easat-5255	20	10	to	to	PART
easat-5255	20	11	create	create	VERB
easat-5255	20	12	new	new	ADJ
easat-5255	20	13	customer	customer	NOUN
easat-5255	20	14	-	-	PUNCT
easat-5255	20	15	centric	centric	NOUN
easat-5255	20	16	marketing	marketing	NOUN
easat-5255	20	17	strategies	strategy	NOUN
easat-5255	20	18	while	while	SCONJ
easat-5255	20	19	simultaneously	simultaneously	ADV
easat-5255	20	20	changing	change	VERB
easat-5255	20	21	the	the	DET
easat-5255	20	22	way	way	NOUN
easat-5255	20	23	business	business	NOUN
easat-5255	20	24	is	be	AUX
easat-5255	20	25	conducted	conduct	VERB
easat-5255	20	26	[	[	X
easat-5255	20	27	3	3	NUM
easat-5255	20	28	]	]	PUNCT
easat-5255	20	29	.	.	PUNCT
easat-5255	21	1	as	as	ADP
easat-5255	21	2	a	a	DET
easat-5255	21	3	result	result	NOUN
easat-5255	21	4	of	of	ADP
easat-5255	21	5	the	the	DET
easat-5255	21	6	merging	merging	NOUN
easat-5255	21	7	of	of	ADP
easat-5255	21	8	online	online	ADJ
easat-5255	21	9	and	and	CCONJ
easat-5255	21	10	offline	offline	ADJ
easat-5255	21	11	selling	selling	NOUN
easat-5255	21	12	,	,	PUNCT
easat-5255	21	13	consumers	consumer	NOUN
easat-5255	21	14	have	have	AUX
easat-5255	21	15	become	become	VERB
easat-5255	21	16	more	more	ADV
easat-5255	21	17	sophisticated	sophisticated	ADJ
easat-5255	21	18	and	and	CCONJ
easat-5255	21	19	expect	expect	VERB
easat-5255	21	20	higher	high	ADJ
easat-5255	21	21	levels	level	NOUN
easat-5255	21	22	of	of	ADP
easat-5255	21	23	service	service	NOUN
easat-5255	21	24	integration	integration	NOUN
easat-5255	21	25	from	from	ADP
easat-5255	21	26	retailers	retailer	NOUN
easat-5255	21	27	[	[	X
easat-5255	21	28	4	4	NUM
easat-5255	21	29	]	]	PUNCT
easat-5255	21	30	.	.	PUNCT
easat-5255	22	1	this	this	PRON
easat-5255	22	2	has	have	AUX
easat-5255	22	3	been	be	AUX
easat-5255	22	4	accelerated	accelerate	VERB
easat-5255	22	5	by	by	ADP
easat-5255	22	6	recent	recent	ADJ
easat-5255	22	7	global	global	ADJ
easat-5255	22	8	changes	change	NOUN
easat-5255	22	9	which	which	PRON
easat-5255	22	10	have	have	AUX
easat-5255	22	11	underscored	underscore	VERB
easat-5255	22	12	the	the	DET
easat-5255	22	13	emphasis	emphasis	NOUN
easat-5255	22	14	on	on	ADP
easat-5255	22	15	reinforced	reinforce	VERB
easat-5255	22	16	ecommerce	ecommerce	NOUN
easat-5255	22	17	activity	activity	NOUN
easat-5255	22	18	while	while	SCONJ
easat-5255	22	19	optimally	optimally	ADV
easat-5255	22	20	utilising	utilise	VERB
easat-5255	22	21	the	the	DET
easat-5255	22	22	physical	physical	ADJ
easat-5255	22	23	presence	presence	NOUN
easat-5255	22	24	of	of	ADP
easat-5255	22	25	the	the	DET
easat-5255	22	26	business	business	NOUN
easat-5255	22	27	locations	location	NOUN
easat-5255	22	28	[	[	X
easat-5255	22	29	5	5	NUM
easat-5255	22	30	]	]	PUNCT
easat-5255	22	31	.	.	PUNCT
easat-5255	23	1	to	to	PART
easat-5255	23	2	remain	remain	VERB
easat-5255	23	3	competitive	competitive	ADJ
easat-5255	23	4	,	,	PUNCT
easat-5255	23	5	retailers	retailer	NOUN
easat-5255	23	6	have	have	AUX
easat-5255	23	7	had	have	VERB
easat-5255	23	8	to	to	PART
easat-5255	23	9	adapt	adapt	VERB
easat-5255	23	10	to	to	ADP
easat-5255	23	11	the	the	DET
easat-5255	23	12	fast	fast	ADJ
easat-5255	23	13	integration	integration	NOUN
easat-5255	23	14	of	of	ADP
easat-5255	23	15	multiple	multiple	ADJ
easat-5255	23	16	online	online	ADJ
easat-5255	23	17	channel	channel	NOUN
easat-5255	23	18	uses	use	VERB
easat-5255	23	19	to	to	PART
easat-5255	23	20	improve	improve	VERB
easat-5255	23	21	visibility	visibility	NOUN
easat-5255	23	22	and	and	CCONJ
easat-5255	23	23	gain	gain	VERB
easat-5255	23	24	further	far	ADV
easat-5255	23	25	competitive	competitive	ADJ
easat-5255	23	26	advantage	advantage	NOUN
easat-5255	24	1	[	[	X
easat-5255	24	2	6	6	NUM
easat-5255	24	3	]	]	PUNCT
easat-5255	24	4	.	.	PUNCT
easat-5255	25	1	however	however	ADV
easat-5255	25	2	,	,	PUNCT
easat-5255	25	3	there	there	PRON
easat-5255	25	4	are	be	VERB
easat-5255	25	5	some	some	DET
easat-5255	25	6	problems	problem	NOUN
easat-5255	25	7	in	in	ADP
easat-5255	25	8	developing	develop	VERB
easat-5255	25	9	successful	successful	ADJ
easat-5255	25	10	omnichannel	omnichannel	NOUN
easat-5255	25	11	strategies	strategy	NOUN
easat-5255	25	12	.	.	PUNCT
easat-5255	26	1	retailers	retailer	NOUN
easat-5255	26	2	face	face	VERB
easat-5255	26	3	numerous	numerous	ADJ
easat-5255	26	4	challenges	challenge	NOUN
easat-5255	26	5	related	relate	VERB
easat-5255	26	6	to	to	ADP
easat-5255	26	7	the	the	DET
easat-5255	26	8	integration	integration	NOUN
easat-5255	26	9	of	of	ADP
easat-5255	26	10	channels	channel	NOUN
easat-5255	26	11	,	,	PUNCT
easat-5255	26	12	data	datum	NOUN
easat-5255	26	13	,	,	PUNCT
easat-5255	26	14	and	and	CCONJ
easat-5255	26	15	advanced	advanced	ADJ
easat-5255	26	16	technological	technological	ADJ
easat-5255	26	17	innovation	innovation	NOUN
easat-5255	26	18	,	,	PUNCT
easat-5255	26	19	all	all	PRON
easat-5255	26	20	of	of	ADP
easat-5255	26	21	which	which	PRON
easat-5255	26	22	are	be	AUX
easat-5255	26	23	necessary	necessary	ADJ
easat-5255	26	24	for	for	ADP
easat-5255	26	25	delivering	deliver	VERB
easat-5255	26	26	exceptional	exceptional	ADJ
easat-5255	26	27	customer	customer	NOUN
easat-5255	26	28	service	service	NOUN
easat-5255	27	1	[	[	X
easat-5255	27	2	7	7	NUM
easat-5255	27	3	]	]	PUNCT
easat-5255	27	4	.	.	PUNCT
easat-5255	28	1	moreover	moreover	ADV
easat-5255	28	2	,	,	PUNCT
easat-5255	28	3	the	the	DET
easat-5255	28	4	development	development	NOUN
easat-5255	28	5	of	of	ADP
easat-5255	28	6	omnichannel	omnichannel	NOUN
easat-5255	28	7	retailing	retailing	NOUN
easat-5255	28	8	presents	present	VERB
easat-5255	28	9	additional	additional	ADJ
easat-5255	28	10	challenges	challenge	NOUN
easat-5255	28	11	regarding	regard	VERB
easat-5255	28	12	privacy	privacy	NOUN
easat-5255	28	13	and	and	CCONJ
easat-5255	28	14	consumer	consumer	NOUN
easat-5255	28	15	https://orcid.org/0009-0008-5936-3849	https://orcid.org/0009-0008-5936-3849	PROPN
easat-5255	28	16	https://orcid.org/0009-0000-6842-0157	https://orcid.org/0009-0000-6842-0157	NOUN
easat-5255	28	17	https://orcid.org/0000-0002-5758-1593	https://orcid.org/0000-0002-5758-1593	PROPN
easat-5255	28	18	https://orcid.org/0000-0002-9188-2269	https://orcid.org/0000-0002-9188-2269	SCONJ
easat-5255	28	19	https://orcid.org/0000-0003-4975-9299	https://orcid.org/0000-0003-4975-9299	PROPN
easat-5255	28	20	569	569	NUM
easat-5255	28	21	edelweiss	edelweiss	PROPN
easat-5255	28	22	applied	apply	VERB
easat-5255	28	23	science	science	NOUN
easat-5255	28	24	and	and	CCONJ
easat-5255	28	25	technology	technology	NOUN
easat-5255	28	26	issn	issn	PROPN
easat-5255	28	27	:	:	PUNCT
easat-5255	28	28	2576	2576	NUM
easat-5255	28	29	-	-	SYM
easat-5255	28	30	8484	8484	NUM
easat-5255	28	31	vol	vol	NOUN
easat-5255	28	32	.	.	PROPN
easat-5255	29	1	9	9	NUM
easat-5255	29	2	,	,	PUNCT
easat-5255	29	3	no	no	INTJ
easat-5255	29	4	.	.	NOUN
easat-5255	30	1	3	3	NUM
easat-5255	30	2	:	:	PUNCT
easat-5255	30	3	568	568	NUM
easat-5255	30	4	-	-	SYM
easat-5255	30	5	583	583	NUM
easat-5255	30	6	,	,	PUNCT
easat-5255	30	7	2025	2025	NUM
easat-5255	30	8	doi	doi	NOUN
easat-5255	30	9	:	:	PUNCT
easat-5255	30	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	30	11	©	©	PROPN
easat-5255	30	12	2025	2025	NUM
easat-5255	30	13	by	by	ADP
easat-5255	30	14	the	the	DET
easat-5255	30	15	authors	author	NOUN
easat-5255	30	16	;	;	PUNCT
easat-5255	30	17	licensee	licensee	PROPN
easat-5255	30	18	learning	learn	VERB
easat-5255	30	19	gate	gate	PROPN
easat-5255	30	20	information	information	NOUN
easat-5255	30	21	protection	protection	PROPN
easat-5255	30	22	,	,	PUNCT
easat-5255	30	23	which	which	PRON
easat-5255	30	24	can	can	AUX
easat-5255	30	25	only	only	ADV
easat-5255	30	26	be	be	AUX
easat-5255	30	27	addressed	address	VERB
easat-5255	30	28	by	by	ADP
easat-5255	30	29	carefully	carefully	ADV
easat-5255	30	30	tailoring	tailor	VERB
easat-5255	30	31	communications	communication	NOUN
easat-5255	30	32	without	without	ADP
easat-5255	30	33	breaching	breach	VERB
easat-5255	30	34	their	their	PRON
easat-5255	30	35	trust	trust	NOUN
easat-5255	31	1	[	[	X
easat-5255	31	2	8	8	NUM
easat-5255	31	3	]	]	PUNCT
easat-5255	31	4	.	.	PUNCT
easat-5255	32	1	trends	trend	NOUN
easat-5255	32	2	in	in	ADP
easat-5255	32	3	academia	academia	NOUN
easat-5255	32	4	reflect	reflect	VERB
easat-5255	32	5	the	the	DET
easat-5255	32	6	rising	rise	VERB
easat-5255	32	7	importance	importance	NOUN
easat-5255	32	8	of	of	ADP
easat-5255	32	9	omnichannel	omnichannel	NOUN
easat-5255	32	10	retailing	retailing	NOUN
easat-5255	32	11	,	,	PUNCT
easat-5255	32	12	resulting	result	VERB
easat-5255	32	13	in	in	ADP
easat-5255	32	14	an	an	DET
easat-5255	32	15	increasing	increase	VERB
easat-5255	32	16	amount	amount	NOUN
easat-5255	32	17	of	of	ADP
easat-5255	32	18	literature	literature	NOUN
easat-5255	32	19	pertaining	pertain	VERB
easat-5255	32	20	to	to	ADP
easat-5255	32	21	this	this	DET
easat-5255	32	22	issue	issue	NOUN
easat-5255	32	23	[	[	X
easat-5255	32	24	9	9	NUM
easat-5255	32	25	]	]	PUNCT
easat-5255	32	26	.	.	PUNCT
easat-5255	33	1	from	from	ADP
easat-5255	33	2	customer	customer	NOUN
easat-5255	33	3	behaviour	behaviour	NOUN
easat-5255	33	4	in	in	ADP
easat-5255	33	5	omnichannel	omnichannel	NOUN
easat-5255	33	6	scenarios	scenario	NOUN
easat-5255	33	7	[	[	X
easat-5255	33	8	10	10	NUM
easat-5255	33	9	]	]	PUNCT
easat-5255	33	10	to	to	ADP
easat-5255	33	11	the	the	DET
easat-5255	33	12	impacts	impact	NOUN
easat-5255	33	13	of	of	ADP
easat-5255	33	14	in	in	ADP
easat-5255	33	15	-	-	PUNCT
easat-5255	33	16	store	store	NOUN
easat-5255	33	17	technology	technology	NOUN
easat-5255	33	18	on	on	ADP
easat-5255	33	19	customers	customer	NOUN
easat-5255	33	20	[	[	X
easat-5255	33	21	11	11	NUM
easat-5255	33	22	]	]	PUNCT
easat-5255	33	23	researchers	researcher	NOUN
easat-5255	33	24	have	have	AUX
easat-5255	33	25	covered	cover	VERB
easat-5255	33	26	a	a	DET
easat-5255	33	27	variety	variety	NOUN
easat-5255	33	28	of	of	ADP
easat-5255	33	29	topics	topic	NOUN
easat-5255	33	30	.	.	PUNCT
easat-5255	34	1	nevertheless	nevertheless	ADV
easat-5255	34	2	,	,	PUNCT
easat-5255	34	3	there	there	PRON
easat-5255	34	4	remains	remain	VERB
easat-5255	34	5	a	a	DET
easat-5255	34	6	gap	gap	NOUN
easat-5255	34	7	in	in	ADP
easat-5255	34	8	literature	literature	NOUN
easat-5255	34	9	concerning	concern	VERB
easat-5255	34	10	the	the	DET
easat-5255	34	11	application	application	NOUN
easat-5255	34	12	of	of	ADP
easat-5255	34	13	big	big	ADJ
easat-5255	34	14	data	datum	NOUN
easat-5255	34	15	analytics	analytic	NOUN
easat-5255	34	16	and	and	CCONJ
easat-5255	34	17	artificial	artificial	ADJ
easat-5255	34	18	intelligence	intelligence	NOUN
easat-5255	34	19	for	for	ADP
easat-5255	34	20	assessing	assess	VERB
easat-5255	34	21	the	the	DET
easat-5255	34	22	impact	impact	NOUN
easat-5255	34	23	of	of	ADP
easat-5255	34	24	omnichannel	omnichannel	NOUN
easat-5255	34	25	retailing	retail	VERB
easat-5255	34	26	marketing	marketing	NOUN
easat-5255	34	27	models	model	NOUN
easat-5255	34	28	[	[	X
easat-5255	34	29	12	12	NUM
easat-5255	34	30	]	]	PUNCT
easat-5255	34	31	.	.	PUNCT
easat-5255	35	1	this	this	DET
easat-5255	35	2	gap	gap	NOUN
easat-5255	35	3	is	be	AUX
easat-5255	35	4	addressed	address	VERB
easat-5255	35	5	by	by	ADP
easat-5255	35	6	developing	develop	VERB
easat-5255	35	7	the	the	DET
easat-5255	35	8	evaluation	evaluation	NOUN
easat-5255	35	9	model	model	NOUN
easat-5255	35	10	of	of	ADP
easat-5255	35	11	effectiveness	effectiveness	NOUN
easat-5255	35	12	of	of	ADP
easat-5255	35	13	omnichannel	omnichannel	NOUN
easat-5255	35	14	retail	retail	ADJ
easat-5255	35	15	marketing	marketing	NOUN
easat-5255	35	16	,	,	PUNCT
easat-5255	35	17	which	which	PRON
easat-5255	35	18	is	be	AUX
easat-5255	35	19	based	base	VERB
easat-5255	35	20	on	on	ADP
easat-5255	35	21	big	big	ADJ
easat-5255	35	22	data	datum	NOUN
easat-5255	35	23	and	and	CCONJ
easat-5255	35	24	artificial	artificial	ADJ
easat-5255	35	25	intelligence	intelligence	NOUN
easat-5255	35	26	technologies	technology	NOUN
easat-5255	35	27	.	.	PUNCT
easat-5255	36	1	the	the	DET
easat-5255	36	2	overarching	overarching	ADJ
easat-5255	36	3	goal	goal	NOUN
easat-5255	36	4	is	be	AUX
easat-5255	36	5	to	to	PART
easat-5255	36	6	provide	provide	VERB
easat-5255	36	7	retailers	retailer	NOUN
easat-5255	36	8	with	with	ADP
easat-5255	36	9	an	an	DET
easat-5255	36	10	automated	automate	VERB
easat-5255	36	11	solution	solution	NOUN
easat-5255	36	12	for	for	ADP
easat-5255	36	13	assessing	assess	VERB
easat-5255	36	14	the	the	DET
easat-5255	36	15	quality	quality	NOUN
easat-5255	36	16	of	of	ADP
easat-5255	36	17	their	their	PRON
easat-5255	36	18	omnichannel	omnichannel	NOUN
easat-5255	36	19	marketing	marketing	NOUN
easat-5255	36	20	strategies	strategy	NOUN
easat-5255	36	21	which	which	PRON
easat-5255	36	22	,	,	PUNCT
easat-5255	36	23	in	in	ADP
easat-5255	36	24	turn	turn	NOUN
easat-5255	36	25	,	,	PUNCT
easat-5255	36	26	will	will	AUX
easat-5255	36	27	enhance	enhance	VERB
easat-5255	36	28	customer	customer	NOUN
easat-5255	36	29	loyalty	loyalty	NOUN
easat-5255	36	30	and	and	CCONJ
easat-5255	36	31	satisfaction	satisfaction	NOUN
easat-5255	36	32	towards	towards	ADP
easat-5255	36	33	the	the	DET
easat-5255	36	34	retailers	retailer	NOUN
easat-5255	36	35	[	[	X
easat-5255	36	36	13	13	NUM
easat-5255	36	37	]	]	PUNCT
easat-5255	36	38	.	.	PUNCT
easat-5255	37	1	the	the	DET
easat-5255	37	2	contribution	contribution	NOUN
easat-5255	37	3	of	of	ADP
easat-5255	37	4	this	this	DET
easat-5255	37	5	research	research	NOUN
easat-5255	37	6	is	be	AUX
easat-5255	37	7	to	to	PART
easat-5255	37	8	provide	provide	VERB
easat-5255	37	9	a	a	DET
easat-5255	37	10	novel	novel	ADJ
easat-5255	37	11	perspective	perspective	NOUN
easat-5255	37	12	to	to	ADP
easat-5255	37	13	the	the	DET
easat-5255	37	14	discourse	discourse	NOUN
easat-5255	37	15	of	of	ADP
easat-5255	37	16	omnichannel	omnichannel	NOUN
easat-5255	37	17	retailing	retail	VERB
easat-5255	37	18	by	by	ADP
easat-5255	37	19	broadening	broaden	VERB
easat-5255	37	20	the	the	DET
easat-5255	37	21	approaches	approach	NOUN
easat-5255	37	22	to	to	PART
easat-5255	37	23	tackle	tackle	VERB
easat-5255	37	24	marketing	marketing	NOUN
easat-5255	37	25	efficiency	efficiency	NOUN
easat-5255	37	26	in	in	ADP
easat-5255	37	27	a	a	DET
easat-5255	37	28	dramatically	dramatically	ADV
easat-5255	37	29	evolving	evolve	VERB
easat-5255	37	30	retail	retail	ADJ
easat-5255	37	31	environment	environment	NOUN
easat-5255	37	32	.	.	PUNCT
easat-5255	38	1	2	2	X
easat-5255	38	2	.	.	X
easat-5255	38	3	related	relate	VERB
easat-5255	38	4	work	work	NOUN
easat-5255	38	5	and	and	CCONJ
easat-5255	38	6	theoretical	theoretical	ADJ
easat-5255	38	7	basis	basis	NOUN
easat-5255	38	8	2.1	2.1	NUM
easat-5255	38	9	.	.	PUNCT
easat-5255	39	1	research	research	NOUN
easat-5255	39	2	status	status	NOUN
easat-5255	39	3	of	of	ADP
easat-5255	39	4	omni	omni	ADJ
easat-5255	39	5	-	-	PUNCT
easat-5255	39	6	channel	channel	NOUN
easat-5255	39	7	retail	retail	ADJ
easat-5255	39	8	marketing	marketing	NOUN
easat-5255	39	9	over	over	ADP
easat-5255	39	10	the	the	DET
easat-5255	39	11	past	past	ADJ
easat-5255	39	12	few	few	ADJ
easat-5255	39	13	years	year	NOUN
easat-5255	39	14	,	,	PUNCT
easat-5255	39	15	research	research	NOUN
easat-5255	39	16	on	on	ADP
easat-5255	39	17	omnichannel	omnichannel	NOUN
easat-5255	39	18	retail	retail	ADJ
easat-5255	39	19	marketing	marketing	NOUN
easat-5255	39	20	has	have	AUX
easat-5255	39	21	grown	grow	VERB
easat-5255	39	22	tremendously	tremendously	ADV
easat-5255	39	23	in	in	ADP
easat-5255	39	24	scope	scope	NOUN
easat-5255	39	25	and	and	CCONJ
easat-5255	39	26	complexity	complexity	NOUN
easat-5255	39	27	because	because	SCONJ
easat-5255	39	28	its	its	PRON
easat-5255	39	29	many	many	ADJ
easat-5255	39	30	facets	facet	NOUN
easat-5255	39	31	continue	continue	VERB
easat-5255	39	32	to	to	PART
easat-5255	39	33	draw	draw	VERB
easat-5255	39	34	the	the	DET
easat-5255	39	35	attention	attention	NOUN
easat-5255	39	36	of	of	ADP
easat-5255	39	37	scholars	scholar	NOUN
easat-5255	39	38	and	and	CCONJ
easat-5255	39	39	researchers	researcher	NOUN
easat-5255	39	40	worldwide	worldwide	ADV
easat-5255	39	41	.	.	PUNCT
easat-5255	40	1	from	from	ADP
easat-5255	40	2	2015	2015	NUM
easat-5255	40	3	to	to	ADP
easat-5255	40	4	2020	2020	NUM
easat-5255	40	5	,	,	PUNCT
easat-5255	40	6	articles	article	NOUN
easat-5255	40	7	published	publish	VERB
easat-5255	40	8	on	on	ADP
easat-5255	40	9	web	web	NOUN
easat-5255	40	10	of	of	ADP
easat-5255	40	11	science	science	NOUN
easat-5255	40	12	that	that	PRON
easat-5255	40	13	pertained	pertain	VERB
easat-5255	40	14	to	to	ADP
easat-5255	40	15	omnichannel	omnichannel	NOUN
easat-5255	40	16	retailing	retailing	NOUN
easat-5255	40	17	saw	see	VERB
easat-5255	40	18	a	a	DET
easat-5255	40	19	300	300	NUM
easat-5255	40	20	%	%	NOUN
easat-5255	40	21	increase	increase	NOUN
easat-5255	40	22	,	,	PUNCT
easat-5255	40	23	signifying	signify	VERB
easat-5255	40	24	the	the	DET
easat-5255	40	25	growing	grow	VERB
easat-5255	40	26	intellectual	intellectual	ADJ
easat-5255	40	27	significance	significance	NOUN
easat-5255	40	28	of	of	ADP
easat-5255	40	29	the	the	DET
easat-5255	40	30	area	area	NOUN
easat-5255	40	31	of	of	ADP
easat-5255	40	32	study	study	NOUN
easat-5255	40	33	,	,	PUNCT
easat-5255	40	34	as	as	SCONJ
easat-5255	40	35	illustrated	illustrate	VERB
easat-5255	40	36	in	in	ADP
easat-5255	40	37	[	[	X
easat-5255	40	38	14	14	NUM
easat-5255	40	39	]	]	PUNCT
easat-5255	40	40	.	.	PUNCT
easat-5255	41	1	attention	attention	NOUN
easat-5255	41	2	has	have	AUX
easat-5255	41	3	been	be	AUX
easat-5255	41	4	directed	direct	VERB
easat-5255	41	5	towards	towards	ADP
easat-5255	41	6	a	a	DET
easat-5255	41	7	number	number	NOUN
easat-5255	41	8	of	of	ADP
easat-5255	41	9	issues	issue	NOUN
easat-5255	41	10	such	such	ADJ
easat-5255	41	11	as	as	ADP
easat-5255	41	12	channel	channel	NOUN
easat-5255	41	13	integration	integration	NOUN
easat-5255	41	14	[	[	X
easat-5255	41	15	15	15	NUM
easat-5255	41	16	]	]	X
easat-5255	41	17	customer	customer	NOUN
easat-5255	41	18	journey	journey	NOUN
easat-5255	41	19	mapping	mapping	NOUN
easat-5255	42	1	[	[	X
easat-5255	42	2	16	16	NUM
easat-5255	42	3	]	]	PUNCT
easat-5255	42	4	and	and	CCONJ
easat-5255	42	5	the	the	DET
easat-5255	42	6	role	role	NOUN
easat-5255	42	7	of	of	ADP
easat-5255	42	8	new	new	ADJ
easat-5255	42	9	technologies	technology	NOUN
easat-5255	42	10	in	in	ADP
easat-5255	42	11	omnichannel	omnichannel	NOUN
easat-5255	42	12	marketing	marketing	NOUN
easat-5255	43	1	[	[	X
easat-5255	43	2	17	17	NUM
easat-5255	43	3	]	]	PUNCT
easat-5255	43	4	.	.	PUNCT
easat-5255	44	1	the	the	DET
easat-5255	44	2	past	past	ADJ
easat-5255	44	3	decade	decade	NOUN
easat-5255	44	4	has	have	AUX
easat-5255	44	5	seen	see	VERB
easat-5255	44	6	tremendous	tremendous	ADJ
easat-5255	44	7	growth	growth	NOUN
easat-5255	44	8	in	in	ADP
easat-5255	44	9	publications	publication	NOUN
easat-5255	44	10	on	on	ADP
easat-5255	44	11	omnichannel	omnichannel	NOUN
easat-5255	44	12	retailing	retailing	NOUN
easat-5255	44	13	,	,	PUNCT
easat-5255	44	14	as	as	SCONJ
easat-5255	44	15	evidenced	evidence	VERB
easat-5255	44	16	by	by	ADP
easat-5255	44	17	figure	figure	NOUN
easat-5255	44	18	1	1	NUM
easat-5255	44	19	.	.	PUNCT
easat-5255	45	1	studies	study	NOUN
easat-5255	45	2	conducted	conduct	VERB
easat-5255	45	3	recently	recently	ADV
easat-5255	45	4	show	show	VERB
easat-5255	45	5	that	that	SCONJ
easat-5255	45	6	eliminating	eliminate	VERB
easat-5255	45	7	boundaries	boundary	NOUN
easat-5255	45	8	between	between	ADP
easat-5255	45	9	channels	channel	NOUN
easat-5255	45	10	is	be	AUX
easat-5255	45	11	very	very	ADV
easat-5255	45	12	crucial	crucial	ADJ
easat-5255	45	13	.	.	PUNCT
easat-5255	46	1	these	these	DET
easat-5255	46	2	days	day	NOUN
easat-5255	46	3	,	,	PUNCT
easat-5255	46	4	for	for	ADP
easat-5255	46	5	instance	instance	NOUN
easat-5255	46	6	,	,	PUNCT
easat-5255	46	7	78	78	NUM
easat-5255	46	8	%	%	NOUN
easat-5255	46	9	of	of	ADP
easat-5255	46	10	customers	customer	NOUN
easat-5255	46	11	acknowledge	acknowledge	VERB
easat-5255	46	12	the	the	DET
easat-5255	46	13	importance	importance	NOUN
easat-5255	46	14	of	of	ADP
easat-5255	46	15	having	have	VERB
easat-5255	46	16	consistent	consistent	ADJ
easat-5255	46	17	experiences	experience	NOUN
easat-5255	46	18	across	across	ADP
easat-5255	46	19	all	all	DET
easat-5255	46	20	channels	channel	NOUN
easat-5255	46	21	[	[	X
easat-5255	46	22	18	18	NUM
easat-5255	46	23	]	]	PUNCT
easat-5255	46	24	.	.	PUNCT
easat-5255	47	1	furthermore	furthermore	ADV
easat-5255	47	2	,	,	PUNCT
easat-5255	47	3	deloitte	deloitte	PROPN
easat-5255	47	4	’s	’s	PART
easat-5255	47	5	research	research	NOUN
easat-5255	47	6	shows	show	VERB
easat-5255	47	7	that	that	SCONJ
easat-5255	47	8	omnichannel	omnichannel	NOUN
easat-5255	47	9	retailers	retailer	NOUN
easat-5255	47	10	have	have	VERB
easat-5255	47	11	30	30	NUM
easat-5255	47	12	%	%	NOUN
easat-5255	47	13	greater	great	ADJ
easat-5255	47	14	lifetime	lifetime	NOUN
easat-5255	47	15	value	value	NOUN
easat-5255	47	16	than	than	ADP
easat-5255	47	17	those	those	PRON
easat-5255	47	18	who	who	PRON
easat-5255	47	19	are	be	AUX
easat-5255	47	20	single	single	ADJ
easat-5255	47	21	-	-	PUNCT
easat-5255	47	22	channel	channel	NOUN
easat-5255	47	23	retailers	retailer	NOUN
easat-5255	47	24	[	[	X
easat-5255	47	25	19	19	NUM
easat-5255	47	26	]	]	PUNCT
easat-5255	47	27	.	.	PUNCT
easat-5255	48	1	in	in	ADP
easat-5255	48	2	this	this	DET
easat-5255	48	3	regard	regard	NOUN
easat-5255	48	4	,	,	PUNCT
easat-5255	48	5	it	it	PRON
easat-5255	48	6	is	be	AUX
easat-5255	48	7	imperative	imperative	ADJ
easat-5255	48	8	that	that	SCONJ
easat-5255	48	9	retailers	retailer	NOUN
easat-5255	48	10	design	design	VERB
easat-5255	48	11	and	and	CCONJ
easat-5255	48	12	implement	implement	VERB
easat-5255	48	13	effective	effective	ADJ
easat-5255	48	14	omnichannel	omnichannel	NOUN
easat-5255	48	15	strategies	strategy	NOUN
easat-5255	48	16	if	if	SCONJ
easat-5255	48	17	they	they	PRON
easat-5255	48	18	wish	wish	VERB
easat-5255	48	19	to	to	PART
easat-5255	48	20	compete	compete	VERB
easat-5255	48	21	in	in	ADP
easat-5255	48	22	the	the	DET
easat-5255	48	23	fast	fast	ADV
easat-5255	48	24	-	-	PUNCT
easat-5255	48	25	changing	change	VERB
easat-5255	48	26	world	world	NOUN
easat-5255	48	27	of	of	ADP
easat-5255	48	28	retailing	retailing	NOUN
easat-5255	48	29	.	.	PUNCT
easat-5255	49	1	after	after	ADP
easat-5255	49	2	2015	2015	NUM
easat-5255	49	3	,	,	PUNCT
easat-5255	49	4	especially	especially	ADV
easat-5255	49	5	,	,	PUNCT
easat-5255	49	6	there	there	PRON
easat-5255	49	7	was	be	VERB
easat-5255	49	8	considerable	considerable	ADJ
easat-5255	49	9	emphasis	emphasis	NOUN
easat-5255	49	10	on	on	ADP
easat-5255	49	11	this	this	DET
easat-5255	49	12	topic	topic	NOUN
easat-5255	49	13	,	,	PUNCT
easat-5255	49	14	which	which	PRON
easat-5255	49	15	figure	figure	VERB
easat-5255	49	16	1	1	NUM
easat-5255	49	17	depicts	depict	NOUN
easat-5255	49	18	as	as	ADP
easat-5255	49	19	a	a	DET
easat-5255	49	20	woeful	woeful	ADJ
easat-5255	49	21	lack	lack	NOUN
easat-5255	49	22	of	of	ADP
easat-5255	49	23	attention	attention	NOUN
easat-5255	49	24	prior	prior	ADV
easat-5255	49	25	to	to	ADP
easat-5255	49	26	2015	2015	NUM
easat-5255	49	27	.	.	PUNCT
easat-5255	50	1	570	570	NUM
easat-5255	50	2	edelweiss	edelweiss	PROPN
easat-5255	50	3	applied	apply	VERB
easat-5255	50	4	science	science	NOUN
easat-5255	50	5	and	and	CCONJ
easat-5255	50	6	technology	technology	NOUN
easat-5255	50	7	issn	issn	PROPN
easat-5255	50	8	:	:	PUNCT
easat-5255	50	9	2576	2576	NUM
easat-5255	50	10	-	-	SYM
easat-5255	50	11	8484	8484	NUM
easat-5255	50	12	vol	vol	NOUN
easat-5255	50	13	.	.	PROPN
easat-5255	51	1	9	9	NUM
easat-5255	51	2	,	,	PUNCT
easat-5255	51	3	no	no	INTJ
easat-5255	51	4	.	.	NOUN
easat-5255	52	1	3	3	NUM
easat-5255	52	2	:	:	PUNCT
easat-5255	52	3	568	568	NUM
easat-5255	52	4	-	-	SYM
easat-5255	52	5	583	583	NUM
easat-5255	52	6	,	,	PUNCT
easat-5255	52	7	2025	2025	NUM
easat-5255	52	8	doi	doi	NOUN
easat-5255	52	9	:	:	PUNCT
easat-5255	52	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	52	11	©	©	PROPN
easat-5255	52	12	2025	2025	NUM
easat-5255	52	13	by	by	ADP
easat-5255	52	14	the	the	DET
easat-5255	52	15	authors	author	NOUN
easat-5255	52	16	;	;	PUNCT
easat-5255	52	17	licensee	licensee	PROPN
easat-5255	52	18	learning	learn	VERB
easat-5255	52	19	gate	gate	NOUN
easat-5255	52	20	figure	figure	NOUN
easat-5255	52	21	1	1	NUM
easat-5255	52	22	.	.	PUNCT
easat-5255	52	23	growth	growth	NOUN
easat-5255	52	24	in	in	ADP
easat-5255	52	25	omnichannel	omnichannel	NOUN
easat-5255	52	26	retail	retail	ADJ
easat-5255	52	27	research	research	NOUN
easat-5255	52	28	(	(	PUNCT
easat-5255	52	29	2010	2010	NUM
easat-5255	52	30	-	-	SYM
easat-5255	52	31	2020	2020	NUM
easat-5255	52	32	)	)	PUNCT
easat-5255	52	33	.	.	PUNCT
easat-5255	53	1	the	the	DET
easat-5255	53	2	graph	graph	NOUN
easat-5255	53	3	demonstrates	demonstrate	VERB
easat-5255	53	4	the	the	DET
easat-5255	53	5	astonishing	astonishing	ADJ
easat-5255	53	6	growth	growth	NOUN
easat-5255	53	7	of	of	ADP
easat-5255	53	8	omnichannel	omnichannel	NOUN
easat-5255	53	9	retail	retail	ADJ
easat-5255	53	10	research	research	NOUN
easat-5255	53	11	over	over	ADP
easat-5255	53	12	the	the	DET
easat-5255	53	13	years	year	NOUN
easat-5255	53	14	and	and	CCONJ
easat-5255	53	15	reflects	reflect	VERB
easat-5255	53	16	both	both	DET
easat-5255	53	17	its	its	PRON
easat-5255	53	18	importance	importance	NOUN
easat-5255	53	19	to	to	ADP
easat-5255	53	20	the	the	DET
easat-5255	53	21	world	world	NOUN
easat-5255	53	22	today	today	NOUN
easat-5255	53	23	and	and	CCONJ
easat-5255	53	24	its	its	PRON
easat-5255	53	25	complexity	complexity	NOUN
easat-5255	53	26	.	.	PUNCT
easat-5255	54	1	the	the	DET
easat-5255	54	2	notable	notable	ADJ
easat-5255	54	3	increase	increase	NOUN
easat-5255	54	4	in	in	ADP
easat-5255	54	5	research	research	NOUN
easat-5255	54	6	from	from	ADP
easat-5255	54	7	2015	2015	NUM
easat-5255	54	8	onwards	onward	NOUN
easat-5255	54	9	can	can	AUX
easat-5255	54	10	be	be	AUX
easat-5255	54	11	attributed	attribute	VERB
easat-5255	54	12	to	to	ADP
easat-5255	54	13	the	the	DET
easat-5255	54	14	adoption	adoption	NOUN
easat-5255	54	15	of	of	ADP
easat-5255	54	16	mobile	mobile	ADJ
easat-5255	54	17	phones	phone	NOUN
easat-5255	54	18	and	and	CCONJ
easat-5255	54	19	the	the	DET
easat-5255	54	20	rise	rise	NOUN
easat-5255	54	21	of	of	ADP
easat-5255	54	22	digital	digital	ADJ
easat-5255	54	23	touchpoints	touchpoint	NOUN
easat-5255	54	24	which	which	PRON
easat-5255	54	25	transformed	transform	VERB
easat-5255	54	26	retailing	retailing	NOUN
easat-5255	54	27	at	at	ADP
easat-5255	54	28	the	the	DET
easat-5255	54	29	empirical	empirical	ADJ
easat-5255	54	30	level	level	NOUN
easat-5255	54	31	[	[	X
easat-5255	54	32	20	20	NUM
easat-5255	54	33	]	]	PUNCT
easat-5255	54	34	.	.	PUNCT
easat-5255	55	1	2.2	2.2	NUM
easat-5255	55	2	.	.	PUNCT
easat-5255	55	3	application	application	NOUN
easat-5255	55	4	of	of	ADP
easat-5255	55	5	big	big	ADJ
easat-5255	55	6	data	datum	NOUN
easat-5255	55	7	analysis	analysis	NOUN
easat-5255	55	8	in	in	ADP
easat-5255	55	9	retail	retail	ADJ
easat-5255	55	10	marketing	marketing	NOUN
easat-5255	55	11	the	the	DET
easat-5255	55	12	impact	impact	NOUN
easat-5255	55	13	of	of	ADP
easat-5255	55	14	big	big	ADJ
easat-5255	55	15	data	datum	NOUN
easat-5255	55	16	analytics	analytic	NOUN
easat-5255	55	17	in	in	ADP
easat-5255	55	18	understanding	understand	VERB
easat-5255	55	19	consumer	consumer	NOUN
easat-5255	55	20	behaviour	behaviour	NOUN
easat-5255	55	21	in	in	ADP
easat-5255	55	22	marketing	marketing	NOUN
easat-5255	55	23	is	be	AUX
easat-5255	55	24	staggering	staggering	ADJ
easat-5255	55	25	[	[	X
easat-5255	55	26	21	21	NUM
easat-5255	55	27	]	]	PUNCT
easat-5255	55	28	.	.	PUNCT
easat-5255	56	1	according	accord	VERB
easat-5255	56	2	to	to	ADP
easat-5255	56	3	cai	cai	PROPN
easat-5255	56	4	and	and	CCONJ
easat-5255	56	5	lo	lo	PROPN
easat-5255	56	6	[	[	X
easat-5255	56	7	22	22	NUM
easat-5255	56	8	]	]	X
easat-5255	56	9	retailers	retailer	NOUN
easat-5255	56	10	tend	tend	VERB
easat-5255	56	11	to	to	PART
easat-5255	56	12	fetch	fetch	VERB
easat-5255	56	13	a	a	DET
easat-5255	56	14	significant	significant	ADJ
easat-5255	56	15	amount	amount	NOUN
easat-5255	56	16	of	of	ADP
easat-5255	56	17	information	information	NOUN
easat-5255	56	18	in	in	ADP
easat-5255	56	19	the	the	DET
easat-5255	56	20	form	form	NOUN
easat-5255	56	21	of	of	ADP
easat-5255	56	22	data	datum	NOUN
easat-5255	56	23	from	from	ADP
easat-5255	56	24	several	several	ADJ
easat-5255	56	25	sources	source	NOUN
easat-5255	56	26	for	for	ADP
easat-5255	56	27	marketing	marketing	NOUN
easat-5255	56	28	and	and	CCONJ
easat-5255	56	29	improving	improve	VERB
easat-5255	56	30	customer	customer	NOUN
easat-5255	56	31	services	service	NOUN
easat-5255	56	32	,	,	PUNCT
easat-5255	56	33	which	which	PRON
easat-5255	56	34	includes	include	VERB
easat-5255	56	35	information	information	NOUN
easat-5255	56	36	from	from	ADP
easat-5255	56	37	social	social	ADJ
easat-5255	56	38	media	medium	NOUN
easat-5255	56	39	,	,	PUNCT
easat-5255	56	40	point	point	NOUN
easat-5255	56	41	of	of	ADP
easat-5255	56	42	sale	sale	NOUN
easat-5255	56	43	systems	system	NOUN
easat-5255	56	44	and	and	CCONJ
easat-5255	56	45	even	even	ADV
easat-5255	56	46	iot	iot	ADJ
easat-5255	56	47	devices	device	NOUN
easat-5255	56	48	.	.	PUNCT
easat-5255	57	1	mckinsey	mckinsey	PROPN
easat-5255	57	2	stated	state	VERB
easat-5255	57	3	that	that	SCONJ
easat-5255	57	4	businesses	business	NOUN
easat-5255	57	5	that	that	PRON
easat-5255	57	6	utilized	utilize	VERB
easat-5255	57	7	big	big	ADJ
easat-5255	57	8	data	datum	NOUN
easat-5255	57	9	analytics	analytic	NOUN
easat-5255	57	10	in	in	ADP
easat-5255	57	11	their	their	PRON
easat-5255	57	12	marketing	marketing	NOUN
easat-5255	57	13	and	and	CCONJ
easat-5255	57	14	sales	sale	NOUN
easat-5255	57	15	-	-	PUNCT
easat-5255	57	16	related	relate	VERB
easat-5255	57	17	activities	activity	NOUN
easat-5255	57	18	experienced	experience	VERB
easat-5255	57	19	an	an	DET
easat-5255	57	20	increase	increase	NOUN
easat-5255	57	21	in	in	ADP
easat-5255	57	22	roi	roi	NOUN
easat-5255	57	23	ranging	range	VERB
easat-5255	57	24	from	from	ADP
easat-5255	57	25	15	15	NUM
easat-5255	57	26	-	-	SYM
easat-5255	57	27	20	20	NUM
easat-5255	57	28	%	%	NOUN
easat-5255	57	29	[	[	X
easat-5255	57	30	23	23	NUM
easat-5255	57	31	]	]	PUNCT
easat-5255	57	32	.	.	PUNCT
easat-5255	58	1	retail	retail	ADJ
easat-5255	58	2	marketing	marketing	NOUN
easat-5255	58	3	practices	practice	NOUN
easat-5255	58	4	that	that	PRON
easat-5255	58	5	employ	employ	VERB
easat-5255	58	6	the	the	DET
easat-5255	58	7	use	use	NOUN
easat-5255	58	8	of	of	ADP
easat-5255	58	9	big	big	ADJ
easat-5255	58	10	data	datum	NOUN
easat-5255	58	11	include	include	VERB
easat-5255	58	12	customer	customer	NOUN
easat-5255	58	13	segmentation	segmentation	NOUN
easat-5255	58	14	and	and	CCONJ
easat-5255	58	15	pricing	pricing	NOUN
easat-5255	58	16	strategies	strategy	NOUN
easat-5255	58	17	,	,	PUNCT
easat-5255	58	18	personalization	personalization	NOUN
easat-5255	58	19	,	,	PUNCT
easat-5255	58	20	sharpening	sharpening	NOUN
easat-5255	58	21	of	of	ADP
easat-5255	58	22	pricing	pricing	NOUN
easat-5255	58	23	strategies	strategy	NOUN
easat-5255	58	24	and	and	CCONJ
easat-5255	58	25	forecasting	forecast	VERB
easat-5255	58	26	the	the	DET
easat-5255	58	27	needed	need	VERB
easat-5255	58	28	sales	sale	NOUN
easat-5255	58	29	[	[	X
easat-5255	58	30	24	24	NUM
easat-5255	58	31	]	]	PUNCT
easat-5255	58	32	.	.	PUNCT
easat-5255	59	1	for	for	ADP
easat-5255	59	2	example	example	NOUN
easat-5255	59	3	,	,	PUNCT
easat-5255	59	4	35	35	NUM
easat-5255	59	5	%	%	NOUN
easat-5255	59	6	of	of	ADP
easat-5255	59	7	the	the	DET
easat-5255	59	8	sales	sale	NOUN
easat-5255	59	9	for	for	ADP
easat-5255	59	10	amazon	amazon	NOUN
easat-5255	59	11	comes	come	VERB
easat-5255	59	12	from	from	ADP
easat-5255	59	13	the	the	DET
easat-5255	59	14	recommendation	recommendation	NOUN
easat-5255	59	15	engine	engine	NOUN
easat-5255	59	16	which	which	PRON
easat-5255	59	17	is	be	AUX
easat-5255	59	18	aided	aid	VERB
easat-5255	59	19	by	by	ADP
easat-5255	59	20	big	big	ADJ
easat-5255	59	21	data	datum	NOUN
easat-5255	59	22	analytics	analytic	NOUN
easat-5255	59	23	[	[	X
easat-5255	59	24	25	25	NUM
easat-5255	59	25	]	]	PUNCT
easat-5255	59	26	.	.	PUNCT
easat-5255	60	1	also	also	ADV
easat-5255	60	2	,	,	PUNCT
easat-5255	60	3	walmart	walmart	PROPN
easat-5255	60	4	utilizing	utilize	VERB
easat-5255	60	5	big	big	ADJ
easat-5255	60	6	data	datum	NOUN
easat-5255	60	7	to	to	PART
easat-5255	60	8	manage	manage	VERB
easat-5255	60	9	their	their	PRON
easat-5255	60	10	inventory	inventory	NOUN
easat-5255	60	11	has	have	AUX
easat-5255	60	12	reduced	reduce	VERB
easat-5255	60	13	the	the	DET
easat-5255	60	14	out	out	ADJ
easat-5255	60	15	-	-	PUNCT
easat-5255	60	16	of	of	ADP
easat-5255	60	17	-	-	PUNCT
easat-5255	60	18	stock	stock	NOUN
easat-5255	60	19	items	item	NOUN
easat-5255	60	20	by	by	ADP
easat-5255	60	21	10	10	NUM
easat-5255	60	22	-	-	SYM
easat-5255	60	23	15	15	NUM
easat-5255	60	24	%	%	NOUN
easat-5255	60	25	[	[	X
easat-5255	60	26	26	26	NUM
easat-5255	60	27	]	]	PUNCT
easat-5255	60	28	.	.	PUNCT
easat-5255	61	1	the	the	DET
easat-5255	61	2	following	follow	VERB
easat-5255	61	3	table	table	NOUN
easat-5255	61	4	summarizes	summarize	VERB
easat-5255	61	5	the	the	DET
easat-5255	61	6	key	key	ADJ
easat-5255	61	7	applications	application	NOUN
easat-5255	61	8	and	and	CCONJ
easat-5255	61	9	benefits	benefit	NOUN
easat-5255	61	10	of	of	ADP
easat-5255	61	11	big	big	ADJ
easat-5255	61	12	data	datum	NOUN
easat-5255	61	13	analytics	analytic	NOUN
easat-5255	61	14	in	in	ADP
easat-5255	61	15	retail	retail	ADJ
easat-5255	61	16	marketing	marketing	NOUN
easat-5255	61	17	:	:	PUNCT
easat-5255	61	18	table	table	NOUN
easat-5255	61	19	1	1	NUM
easat-5255	61	20	.	.	PUNCT
easat-5255	61	21	applications	application	NOUN
easat-5255	61	22	and	and	CCONJ
easat-5255	61	23	benefits	benefit	NOUN
easat-5255	61	24	of	of	ADP
easat-5255	61	25	big	big	ADJ
easat-5255	61	26	data	datum	NOUN
easat-5255	61	27	analytics	analytic	NOUN
easat-5255	61	28	in	in	ADP
easat-5255	61	29	retail	retail	ADJ
easat-5255	61	30	marketing	marketing	NOUN
easat-5255	61	31	[	[	X
easat-5255	61	32	27	27	NUM
easat-5255	61	33	]	]	PUNCT
easat-5255	61	34	.	.	PUNCT
easat-5255	62	1	application	application	NOUN
easat-5255	62	2	area	area	NOUN
easat-5255	62	3	key	key	ADJ
easat-5255	62	4	benefits	benefit	NOUN
easat-5255	62	5	adoption	adoption	NOUN
easat-5255	62	6	rate	rate	NOUN
easat-5255	62	7	(	(	PUNCT
easat-5255	62	8	%	%	INTJ
easat-5255	62	9	)	)	PUNCT
easat-5255	62	10	average	average	ADJ
easat-5255	62	11	roi	roi	NOUN
easat-5255	62	12	increase	increase	NOUN
easat-5255	62	13	(	(	PUNCT
easat-5255	62	14	%	%	INTJ
easat-5255	62	15	)	)	PUNCT
easat-5255	62	16	customer	customer	NOUN
easat-5255	62	17	segmentation	segmentation	NOUN
easat-5255	62	18	improved	improve	VERB
easat-5255	62	19	targeting	target	VERB
easat-5255	62	20	78	78	NUM
easat-5255	62	21	12	12	NUM
easat-5255	62	22	personalization	personalization	NOUN
easat-5255	62	23	enhanced	enhance	VERB
easat-5255	62	24	customer	customer	NOUN
easat-5255	62	25	experience	experience	NOUN
easat-5255	62	26	72	72	NUM
easat-5255	62	27	19	19	NUM
easat-5255	62	28	pricing	pricing	NOUN
easat-5255	62	29	optimization	optimization	NOUN
easat-5255	62	30	increased	increase	VERB
easat-5255	62	31	profit	profit	NOUN
easat-5255	62	32	margins	margin	NOUN
easat-5255	62	33	65	65	NUM
easat-5255	62	34	11	11	NUM
easat-5255	62	35	demand	demand	NOUN
easat-5255	62	36	forecasting	forecasting	NOUN
easat-5255	62	37	reduced	reduce	VERB
easat-5255	62	38	inventory	inventory	NOUN
easat-5255	62	39	costs	cost	VERB
easat-5255	62	40	61	61	NUM
easat-5255	62	41	15	15	NUM
easat-5255	62	42	fraud	fraud	NOUN
easat-5255	62	43	detection	detection	NOUN
easat-5255	62	44	minimized	minimize	VERB
easat-5255	62	45	financial	financial	ADJ
easat-5255	62	46	losses	loss	NOUN
easat-5255	62	47	57	57	NUM
easat-5255	62	48	8	8	NUM
easat-5255	62	49	571	571	NUM
easat-5255	62	50	edelweiss	edelweiss	PROPN
easat-5255	62	51	applied	apply	VERB
easat-5255	62	52	science	science	NOUN
easat-5255	62	53	and	and	CCONJ
easat-5255	62	54	technology	technology	NOUN
easat-5255	62	55	issn	issn	PROPN
easat-5255	62	56	:	:	PUNCT
easat-5255	62	57	2576	2576	NUM
easat-5255	62	58	-	-	SYM
easat-5255	62	59	8484	8484	NUM
easat-5255	62	60	vol	vol	NOUN
easat-5255	62	61	.	.	PROPN
easat-5255	63	1	9	9	NUM
easat-5255	63	2	,	,	PUNCT
easat-5255	63	3	no	no	INTJ
easat-5255	63	4	.	.	NOUN
easat-5255	64	1	3	3	NUM
easat-5255	64	2	:	:	PUNCT
easat-5255	64	3	568	568	NUM
easat-5255	64	4	-	-	SYM
easat-5255	64	5	583	583	NUM
easat-5255	64	6	,	,	PUNCT
easat-5255	64	7	2025	2025	NUM
easat-5255	64	8	doi	doi	NOUN
easat-5255	64	9	:	:	PUNCT
easat-5255	64	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	64	11	©	©	PROPN
easat-5255	64	12	2025	2025	NUM
easat-5255	64	13	by	by	ADP
easat-5255	64	14	the	the	DET
easat-5255	64	15	authors	author	NOUN
easat-5255	64	16	;	;	PUNCT
easat-5255	64	17	licensee	licensee	PROPN
easat-5255	64	18	learning	learning	NOUN
easat-5255	64	19	gate	gate	VERB
easat-5255	64	20	the	the	DET
easat-5255	64	21	return	return	NOUN
easat-5255	64	22	on	on	ADP
easat-5255	64	23	investment	investment	NOUN
easat-5255	64	24	(	(	PUNCT
easat-5255	64	25	roi	roi	NOUN
easat-5255	64	26	)	)	PUNCT
easat-5255	64	27	is	be	AUX
easat-5255	64	28	higher	high	ADJ
easat-5255	64	29	with	with	ADP
easat-5255	64	30	personalization	personalization	NOUN
easat-5255	64	31	initiatives	initiative	NOUN
easat-5255	64	32	than	than	ADP
easat-5255	64	33	with	with	ADP
easat-5255	64	34	any	any	DET
easat-5255	64	35	other	other	ADJ
easat-5255	64	36	strategy	strategy	NOUN
easat-5255	64	37	at	at	ADP
easat-5255	64	38	an	an	DET
easat-5255	64	39	increase	increase	NOUN
easat-5255	64	40	of	of	ADP
easat-5255	64	41	19	19	NUM
easat-5255	64	42	%	%	NOUN
easat-5255	64	43	,	,	PUNCT
easat-5255	64	44	while	while	SCONJ
easat-5255	64	45	customer	customer	NOUN
easat-5255	64	46	segmentation	segmentation	NOUN
easat-5255	64	47	is	be	AUX
easat-5255	64	48	most	most	ADV
easat-5255	64	49	frequently	frequently	ADV
easat-5255	64	50	adopted	adopt	VERB
easat-5255	64	51	by	by	ADP
easat-5255	64	52	retailers	retailer	NOUN
easat-5255	64	53	at	at	ADP
easat-5255	64	54	a	a	DET
easat-5255	64	55	rate	rate	NOUN
easat-5255	64	56	of	of	ADP
easat-5255	64	57	78	78	NUM
easat-5255	64	58	%	%	NOUN
easat-5255	64	59	.	.	PUNCT
easat-5255	65	1	both	both	DET
easat-5255	65	2	statistics	statistic	NOUN
easat-5255	65	3	emphasize	emphasize	VERB
easat-5255	65	4	the	the	DET
easat-5255	65	5	relevance	relevance	NOUN
easat-5255	65	6	of	of	ADP
easat-5255	65	7	these	these	DET
easat-5255	65	8	developments	development	NOUN
easat-5255	65	9	in	in	ADP
easat-5255	65	10	the	the	DET
easat-5255	65	11	retail	retail	ADJ
easat-5255	65	12	industry	industry	NOUN
easat-5255	65	13	as	as	SCONJ
easat-5255	65	14	shown	show	VERB
easat-5255	65	15	in	in	ADP
easat-5255	65	16	table	table	NOUN
easat-5255	65	17	1	1	NUM
easat-5255	65	18	.	.	PUNCT
easat-5255	66	1	however	however	ADV
easat-5255	66	2	,	,	PUNCT
easat-5255	66	3	as	as	ADV
easat-5255	66	4	straightforward	straightforward	ADJ
easat-5255	66	5	as	as	SCONJ
easat-5255	66	6	the	the	DET
easat-5255	66	7	advantages	advantage	NOUN
easat-5255	66	8	seem	seem	VERB
easat-5255	66	9	,	,	PUNCT
easat-5255	66	10	there	there	PRON
easat-5255	66	11	are	be	VERB
easat-5255	66	12	barriers	barrier	NOUN
easat-5255	66	13	to	to	PART
easat-5255	66	14	be	be	AUX
easat-5255	66	15	faced	face	VERB
easat-5255	66	16	.	.	PUNCT
easat-5255	67	1	retailers	retailer	NOUN
easat-5255	67	2	have	have	VERB
easat-5255	67	3	issues	issue	NOUN
easat-5255	67	4	that	that	PRON
easat-5255	67	5	range	range	VERB
easat-5255	67	6	from	from	ADP
easat-5255	67	7	data	datum	NOUN
easat-5255	67	8	privacy	privacy	NOUN
easat-5255	67	9	as	as	SCONJ
easat-5255	67	10	shown	show	VERB
easat-5255	67	11	in	in	ADP
easat-5255	67	12	table	table	NOUN
easat-5255	67	13	1	1	NUM
easat-5255	67	14	,	,	PUNCT
easat-5255	67	15	to	to	ADP
easat-5255	67	16	the	the	DET
easat-5255	67	17	integration	integration	NOUN
easat-5255	67	18	of	of	ADP
easat-5255	67	19	different	different	ADJ
easat-5255	67	20	data	datum	NOUN
easat-5255	67	21	systems	system	NOUN
easat-5255	67	22	,	,	PUNCT
easat-5255	67	23	and	and	CCONJ
easat-5255	67	24	the	the	DET
easat-5255	67	25	availability	availability	NOUN
easat-5255	67	26	of	of	ADP
easat-5255	67	27	qualified	qualified	ADJ
easat-5255	67	28	personnel	personnel	NOUN
easat-5255	67	29	.	.	PUNCT
easat-5255	68	1	regardless	regardless	ADV
easat-5255	68	2	,	,	PUNCT
easat-5255	68	3	the	the	DET
easat-5255	68	4	ever	ever	ADV
easat-5255	68	5	-	-	PUNCT
easat-5255	68	6	changing	change	VERB
easat-5255	68	7	and	and	CCONJ
easat-5255	68	8	competitive	competitive	ADJ
easat-5255	68	9	world	world	NOUN
easat-5255	68	10	of	of	ADP
easat-5255	68	11	retail	retail	ADJ
easat-5255	68	12	marketing	marketing	NOUN
easat-5255	68	13	has	have	AUX
easat-5255	68	14	forced	force	VERB
easat-5255	68	15	companies	company	NOUN
easat-5255	68	16	to	to	PART
easat-5255	68	17	implement	implement	VERB
easat-5255	68	18	these	these	DET
easat-5255	68	19	big	big	ADJ
easat-5255	68	20	data	datum	NOUN
easat-5255	68	21	strategies	strategy	NOUN
easat-5255	68	22	in	in	ADP
easat-5255	68	23	order	order	NOUN
easat-5255	68	24	to	to	PART
easat-5255	68	25	remain	remain	VERB
easat-5255	68	26	competitive	competitive	ADJ
easat-5255	68	27	[	[	X
easat-5255	68	28	28	28	NUM
easat-5255	68	29	,	,	PUNCT
easat-5255	68	30	29	29	NUM
easat-5255	68	31	]	]	PUNCT
easat-5255	68	32	.	.	PUNCT
easat-5255	69	1	2.3	2.3	NUM
easat-5255	69	2	.	.	PUNCT
easat-5255	69	3	application	application	NOUN
easat-5255	69	4	of	of	ADP
easat-5255	69	5	artificial	artificial	ADJ
easat-5255	69	6	intelligence	intelligence	NOUN
easat-5255	69	7	technology	technology	NOUN
easat-5255	69	8	in	in	ADP
easat-5255	69	9	marketing	marketing	NOUN
easat-5255	69	10	effect	effect	NOUN
easat-5255	69	11	evaluation	evaluation	NOUN
easat-5255	69	12	harnessing	harness	VERB
easat-5255	69	13	artificial	artificial	ADJ
easat-5255	69	14	intelligence	intelligence	NOUN
easat-5255	69	15	(	(	PUNCT
easat-5255	69	16	ai	ai	VERB
easat-5255	69	17	)	)	PUNCT
easat-5255	69	18	is	be	AUX
easat-5255	69	19	quickly	quickly	ADV
easat-5255	69	20	becoming	become	VERB
easat-5255	69	21	one	one	NUM
easat-5255	69	22	of	of	ADP
easat-5255	69	23	the	the	DET
easat-5255	69	24	most	most	ADV
easat-5255	69	25	important	important	ADJ
easat-5255	69	26	methods	method	NOUN
easat-5255	69	27	used	use	VERB
easat-5255	69	28	to	to	PART
easat-5255	69	29	evaluate	evaluate	VERB
easat-5255	69	30	marketing	marketing	NOUN
easat-5255	69	31	effectiveness	effectiveness	NOUN
easat-5255	69	32	,	,	PUNCT
easat-5255	69	33	as	as	SCONJ
easat-5255	69	34	it	it	PRON
easat-5255	69	35	allows	allow	VERB
easat-5255	69	36	the	the	DET
easat-5255	69	37	retailer	retailer	NOUN
easat-5255	69	38	to	to	PART
easat-5255	69	39	analyse	analyse	VERB
easat-5255	69	40	a	a	DET
easat-5255	69	41	lot	lot	NOUN
easat-5255	69	42	of	of	ADP
easat-5255	69	43	data	datum	NOUN
easat-5255	69	44	and	and	CCONJ
easat-5255	69	45	provide	provide	VERB
easat-5255	69	46	recommendations	recommendation	NOUN
easat-5255	69	47	with	with	ADP
easat-5255	69	48	unprecedented	unprecedented	ADJ
easat-5255	69	49	speed	speed	NOUN
easat-5255	69	50	and	and	CCONJ
easat-5255	69	51	accuracy	accuracy	NOUN
easat-5255	69	52	[	[	X
easat-5255	69	53	30	30	NUM
easat-5255	69	54	]	]	PUNCT
easat-5255	69	55	.	.	PUNCT
easat-5255	70	1	retailers	retailer	NOUN
easat-5255	70	2	and	and	CCONJ
easat-5255	70	3	marketers	marketer	NOUN
easat-5255	70	4	are	be	AUX
easat-5255	70	5	now	now	ADV
easat-5255	70	6	using	use	VERB
easat-5255	70	7	machine	machine	NOUN
easat-5255	70	8	learning	learning	NOUN
easat-5255	70	9	,	,	PUNCT
easat-5255	70	10	natural	natural	ADJ
easat-5255	70	11	language	language	NOUN
easat-5255	70	12	processing	processing	NOUN
easat-5255	70	13	,	,	PUNCT
easat-5255	70	14	and	and	CCONJ
easat-5255	70	15	computer	computer	NOUN
easat-5255	70	16	vision	vision	NOUN
easat-5255	70	17	to	to	PART
easat-5255	70	18	study	study	VERB
easat-5255	70	19	customer	customer	NOUN
easat-5255	70	20	behaviour	behaviour	NOUN
easat-5255	70	21	and	and	CCONJ
easat-5255	70	22	improve	improve	VERB
easat-5255	70	23	marketing	marketing	NOUN
easat-5255	70	24	efforts	effort	NOUN
easat-5255	70	25	while	while	SCONJ
easat-5255	70	26	trying	try	VERB
easat-5255	70	27	to	to	PART
easat-5255	70	28	anticipate	anticipate	VERB
easat-5255	70	29	consumer	consumer	NOUN
easat-5255	70	30	behaviour	behaviour	NOUN
easat-5255	70	31	[	[	X
easat-5255	70	32	31	31	NUM
easat-5255	70	33	]	]	PUNCT
easat-5255	70	34	.	.	PUNCT
easat-5255	71	1	gartner	gartner	PROPN
easat-5255	71	2	is	be	AUX
easat-5255	71	3	reporting	report	VERB
easat-5255	71	4	that	that	SCONJ
easat-5255	71	5	by	by	ADP
easat-5255	71	6	2025	2025	NUM
easat-5255	71	7	as	as	ADV
easat-5255	71	8	much	much	ADJ
easat-5255	71	9	as	as	ADP
easat-5255	71	10	80	80	NUM
easat-5255	71	11	%	%	NOUN
easat-5255	71	12	of	of	ADP
easat-5255	71	13	marketing	marketing	NOUN
easat-5255	71	14	executives	executive	NOUN
easat-5255	71	15	will	will	AUX
easat-5255	71	16	be	be	AUX
easat-5255	71	17	trying	try	VERB
easat-5255	71	18	to	to	PART
easat-5255	71	19	implement	implement	VERB
easat-5255	71	20	ai	ai	ADJ
easat-5255	71	21	technologies	technology	NOUN
easat-5255	71	22	to	to	PART
easat-5255	71	23	improve	improve	VERB
easat-5255	71	24	their	their	PRON
easat-5255	71	25	market	market	NOUN
easat-5255	71	26	research	research	NOUN
easat-5255	71	27	and	and	CCONJ
easat-5255	71	28	analysis	analysis	NOUN
easat-5255	71	29	functions	function	NOUN
easat-5255	71	30	[	[	X
easat-5255	71	31	32	32	NUM
easat-5255	71	32	]	]	PUNCT
easat-5255	71	33	.	.	PUNCT
easat-5255	72	1	when	when	SCONJ
easat-5255	72	2	it	it	PRON
easat-5255	72	3	comes	come	VERB
easat-5255	72	4	to	to	ADP
easat-5255	72	5	omnichannel	omnichannel	NOUN
easat-5255	72	6	retail	retail	NOUN
easat-5255	72	7	,	,	PUNCT
easat-5255	72	8	marketing	marketing	NOUN
easat-5255	72	9	analytics	analytic	NOUN
easat-5255	72	10	ai	ai	VERB
easat-5255	72	11	application	application	NOUN
easat-5255	72	12	provides	provide	VERB
easat-5255	72	13	unique	unique	ADJ
easat-5255	72	14	opportunities	opportunity	NOUN
easat-5255	72	15	for	for	ADP
easat-5255	72	16	evaluating	evaluate	VERB
easat-5255	72	17	the	the	DET
easat-5255	72	18	effectiveness	effectiveness	NOUN
easat-5255	72	19	of	of	ADP
easat-5255	72	20	cross	cross	ADJ
easat-5255	72	21	-	-	ADJ
easat-5255	72	22	channel	channel	ADJ
easat-5255	72	23	marketing	marketing	NOUN
easat-5255	72	24	activities	activity	NOUN
easat-5255	72	25	as	as	ADV
easat-5255	72	26	well	well	ADV
easat-5255	72	27	as	as	ADP
easat-5255	72	28	understanding	understand	VERB
easat-5255	72	29	complex	complex	ADJ
easat-5255	72	30	customer	customer	NOUN
easat-5255	72	31	journeys	journey	NOUN
easat-5255	72	32	[	[	X
easat-5255	72	33	33	33	NUM
easat-5255	72	34	]	]	PUNCT
easat-5255	72	35	.	.	PUNCT
easat-5255	73	1	for	for	ADP
easat-5255	73	2	example	example	NOUN
easat-5255	73	3	,	,	PUNCT
easat-5255	73	4	attribution	attribution	NOUN
easat-5255	73	5	models	model	NOUN
easat-5255	73	6	powered	power	VERB
easat-5255	73	7	by	by	ADP
easat-5255	73	8	ai	ai	INTJ
easat-5255	73	9	are	be	AUX
easat-5255	73	10	able	able	ADJ
easat-5255	73	11	to	to	PART
easat-5255	73	12	evaluate	evaluate	VERB
easat-5255	73	13	the	the	DET
easat-5255	73	14	consumer	consumer	NOUN
easat-5255	73	15	conversion	conversion	NOUN
easat-5255	73	16	process	process	NOUN
easat-5255	73	17	to	to	PART
easat-5255	73	18	ascertain	ascertain	VERB
easat-5255	73	19	how	how	SCONJ
easat-5255	73	20	much	much	ADJ
easat-5255	73	21	each	each	DET
easat-5255	73	22	touchpoint	touchpoint	NOUN
easat-5255	73	23	adds	add	VERB
easat-5255	73	24	to	to	ADP
easat-5255	73	25	a	a	DET
easat-5255	73	26	conversion	conversion	NOUN
easat-5255	73	27	,	,	PUNCT
easat-5255	73	28	thus	thus	ADV
easat-5255	73	29	further	far	ADV
easat-5255	73	30	assisting	assist	VERB
easat-5255	73	31	marketers	marketer	NOUN
easat-5255	73	32	in	in	ADP
easat-5255	73	33	the	the	DET
easat-5255	73	34	effective	effective	ADJ
easat-5255	73	35	utilization	utilization	NOUN
easat-5255	73	36	of	of	ADP
easat-5255	73	37	marketing	marketing	NOUN
easat-5255	73	38	funds	fund	NOUN
easat-5255	73	39	[	[	X
easat-5255	73	40	34	34	NUM
easat-5255	73	41	]	]	PUNCT
easat-5255	73	42	.	.	PUNCT
easat-5255	74	1	ai	ai	VERB
easat-5255	74	2	algorithms	algorithm	NOUN
easat-5255	74	3	are	be	AUX
easat-5255	74	4	also	also	ADV
easat-5255	74	5	capable	capable	ADJ
easat-5255	74	6	of	of	ADP
easat-5255	74	7	interpreting	interpret	VERB
easat-5255	74	8	data	datum	NOUN
easat-5255	74	9	on	on	ADP
easat-5255	74	10	the	the	DET
easat-5255	74	11	fly	fly	NOUN
easat-5255	74	12	and	and	CCONJ
easat-5255	74	13	giving	give	VERB
easat-5255	74	14	marketers	marketer	NOUN
easat-5255	74	15	real	real	ADJ
easat-5255	74	16	-	-	PUNCT
easat-5255	74	17	time	time	NOUN
easat-5255	74	18	insights	insight	NOUN
easat-5255	74	19	for	for	ADP
easat-5255	74	20	instantaneous	instantaneous	ADJ
easat-5255	74	21	shifts	shift	NOUN
easat-5255	74	22	in	in	ADP
easat-5255	74	23	campaign	campaign	NOUN
easat-5255	74	24	deployment	deployment	NOUN
easat-5255	74	25	,	,	PUNCT
easat-5255	74	26	thus	thus	ADV
easat-5255	74	27	optimizing	optimize	VERB
easat-5255	74	28	it	it	PRON
easat-5255	74	29	[	[	X
easat-5255	74	30	35	35	NUM
easat-5255	74	31	]	]	PUNCT
easat-5255	74	32	.	.	PUNCT
easat-5255	75	1	the	the	DET
easat-5255	75	2	following	follow	VERB
easat-5255	75	3	table	table	NOUN
easat-5255	75	4	illustrates	illustrate	VERB
easat-5255	75	5	key	key	ADJ
easat-5255	75	6	ai	ai	PROPN
easat-5255	75	7	applications	application	NOUN
easat-5255	75	8	in	in	ADP
easat-5255	75	9	marketing	marketing	NOUN
easat-5255	75	10	effectiveness	effectiveness	NOUN
easat-5255	75	11	evaluation	evaluation	NOUN
easat-5255	75	12	:	:	PUNCT
easat-5255	75	13	table	table	NOUN
easat-5255	75	14	2	2	NUM
easat-5255	75	15	.	.	PUNCT
easat-5255	76	1	ai	ai	VERB
easat-5255	76	2	applications	application	NOUN
easat-5255	76	3	in	in	ADP
easat-5255	76	4	marketing	marketing	NOUN
easat-5255	76	5	effectiveness	effectiveness	NOUN
easat-5255	76	6	evaluation	evaluation	NOUN
easat-5255	76	7	[	[	X
easat-5255	76	8	36	36	NUM
easat-5255	76	9	]	]	X
easat-5255	76	10	ai	ai	AUX
easat-5255	76	11	application	application	NOUN
easat-5255	76	12	description	description	NOUN
easat-5255	76	13	adoption	adoption	NOUN
easat-5255	76	14	rate	rate	NOUN
easat-5255	76	15	(	(	PUNCT
easat-5255	76	16	%	%	INTJ
easat-5255	76	17	)	)	PUNCT
easat-5255	76	18	performance	performance	NOUN
easat-5255	76	19	improvement	improvement	NOUN
easat-5255	76	20	(	(	PUNCT
easat-5255	76	21	%	%	INTJ
easat-5255	76	22	)	)	PUNCT
easat-5255	76	23	predictive	predictive	ADJ
easat-5255	76	24	analytics	analytic	NOUN
easat-5255	76	25	forecasting	forecast	VERB
easat-5255	76	26	customer	customer	NOUN
easat-5255	76	27	behavior	behavior	NOUN
easat-5255	76	28	and	and	CCONJ
easat-5255	76	29	campaign	campaign	NOUN
easat-5255	76	30	outcomes	outcome	NOUN
easat-5255	76	31	68	68	NUM
easat-5255	76	32	25	25	NUM
easat-5255	76	33	sentiment	sentiment	NOUN
easat-5255	76	34	analysis	analysis	NOUN
easat-5255	76	35	analyzing	analyze	VERB
easat-5255	76	36	customer	customer	NOUN
easat-5255	76	37	feedback	feedback	NOUN
easat-5255	76	38	across	across	ADP
easat-5255	76	39	channels	channel	NOUN
easat-5255	76	40	57	57	NUM
easat-5255	76	41	18	18	NUM
easat-5255	76	42	dynamic	dynamic	ADJ
easat-5255	76	43	pricing	pricing	NOUN
easat-5255	76	44	optimizing	optimize	VERB
easat-5255	76	45	prices	price	NOUN
easat-5255	76	46	based	base	VERB
easat-5255	76	47	on	on	ADP
easat-5255	76	48	real	real	ADJ
easat-5255	76	49	-	-	PUNCT
easat-5255	76	50	time	time	NOUN
easat-5255	76	51	market	market	NOUN
easat-5255	76	52	conditions	condition	NOUN
easat-5255	76	53	52	52	NUM
easat-5255	76	54	15	15	NUM
easat-5255	76	55	customer	customer	NOUN
easat-5255	76	56	segmentation	segmentation	NOUN
easat-5255	76	57	identifying	identify	VERB
easat-5255	76	58	high	high	ADJ
easat-5255	76	59	-	-	PUNCT
easat-5255	76	60	value	value	NOUN
easat-5255	76	61	customer	customer	NOUN
easat-5255	76	62	groups	group	NOUN
easat-5255	76	63	61	61	NUM
easat-5255	76	64	22	22	NUM
easat-5255	76	65	chatbots	chatbot	NOUN
easat-5255	76	66	and	and	CCONJ
easat-5255	76	67	virtual	virtual	ADJ
easat-5255	76	68	assistants	assistant	NOUN
easat-5255	76	69	providing	provide	VERB
easat-5255	76	70	personalized	personalized	ADJ
easat-5255	76	71	customer	customer	NOUN
easat-5255	76	72	service	service	NOUN
easat-5255	76	73	45	45	NUM
easat-5255	76	74	30	30	NUM
easat-5255	76	75	as	as	SCONJ
easat-5255	76	76	illustrated	illustrate	VERB
easat-5255	76	77	in	in	ADP
easat-5255	76	78	table	table	NOUN
easat-5255	76	79	2	2	NUM
easat-5255	76	80	,	,	PUNCT
easat-5255	76	81	chatbots	chatbot	NOUN
easat-5255	76	82	and	and	CCONJ
easat-5255	76	83	virtual	virtual	ADJ
easat-5255	76	84	assistants	assistant	NOUN
easat-5255	76	85	deliver	deliver	VERB
easat-5255	76	86	the	the	DET
easat-5255	76	87	highest	high	ADJ
easat-5255	76	88	performance	performance	NOUN
easat-5255	76	89	improvement	improvement	NOUN
easat-5255	76	90	at	at	ADP
easat-5255	76	91	30	30	NUM
easat-5255	76	92	%	%	NOUN
easat-5255	76	93	,	,	PUNCT
easat-5255	76	94	despite	despite	SCONJ
easat-5255	76	95	having	have	VERB
easat-5255	76	96	the	the	DET
easat-5255	76	97	lowest	low	ADJ
easat-5255	76	98	adoption	adoption	NOUN
easat-5255	76	99	rate	rate	NOUN
easat-5255	76	100	(	(	PUNCT
easat-5255	76	101	45	45	NUM
easat-5255	76	102	%	%	NOUN
easat-5255	76	103	)	)	PUNCT
easat-5255	76	104	among	among	ADP
easat-5255	76	105	the	the	DET
easat-5255	76	106	listed	list	VERB
easat-5255	76	107	applications	application	NOUN
easat-5255	76	108	.	.	PUNCT
easat-5255	77	1	table	table	NOUN
easat-5255	77	2	2	2	NUM
easat-5255	77	3	also	also	ADV
easat-5255	77	4	reveals	reveal	VERB
easat-5255	77	5	that	that	SCONJ
easat-5255	77	6	predictive	predictive	ADJ
easat-5255	77	7	analytics	analytic	NOUN
easat-5255	77	8	has	have	AUX
easat-5255	77	9	gained	gain	VERB
easat-5255	77	10	the	the	DET
easat-5255	77	11	most	most	ADJ
easat-5255	77	12	traction	traction	NOUN
easat-5255	77	13	among	among	ADP
easat-5255	77	14	retailers	retailer	NOUN
easat-5255	77	15	with	with	ADP
easat-5255	77	16	a	a	DET
easat-5255	77	17	68	68	NUM
easat-5255	77	18	%	%	NOUN
easat-5255	77	19	adoption	adoption	NOUN
easat-5255	77	20	rate	rate	NOUN
easat-5255	77	21	,	,	PUNCT
easat-5255	77	22	delivering	deliver	VERB
easat-5255	77	23	a	a	DET
easat-5255	77	24	substantial	substantial	ADJ
easat-5255	77	25	25	25	NUM
easat-5255	77	26	%	%	NOUN
easat-5255	77	27	performance	performance	NOUN
easat-5255	77	28	improvement	improvement	NOUN
easat-5255	77	29	.	.	PUNCT
easat-5255	78	1	this	this	DET
easat-5255	78	2	data	datum	NOUN
easat-5255	78	3	highlights	highlight	VERB
easat-5255	78	4	the	the	DET
easat-5255	78	5	transformative	transformative	ADJ
easat-5255	78	6	potential	potential	NOUN
easat-5255	78	7	of	of	ADP
easat-5255	78	8	ai	ai	PROPN
easat-5255	78	9	technologies	technology	NOUN
easat-5255	78	10	in	in	ADP
easat-5255	78	11	retail	retail	ADJ
easat-5255	78	12	marketing	marketing	NOUN
easat-5255	78	13	effectiveness	effectiveness	NOUN
easat-5255	78	14	evaluation	evaluation	NOUN
easat-5255	78	15	.	.	PUNCT
easat-5255	79	1	despite	despite	SCONJ
easat-5255	79	2	the	the	DET
easat-5255	79	3	significant	significant	ADJ
easat-5255	79	4	potential	potential	NOUN
easat-5255	79	5	of	of	ADP
easat-5255	79	6	ai	ai	VERB
easat-5255	79	7	in	in	ADP
easat-5255	79	8	marketing	marketing	NOUN
easat-5255	79	9	effectiveness	effectiveness	NOUN
easat-5255	79	10	evaluation	evaluation	NOUN
easat-5255	79	11	demonstrated	demonstrate	VERB
easat-5255	79	12	in	in	ADP
easat-5255	79	13	table	table	NOUN
easat-5255	79	14	2	2	NUM
easat-5255	79	15	,	,	PUNCT
easat-5255	79	16	challenges	challenge	NOUN
easat-5255	79	17	remain	remain	VERB
easat-5255	79	18	.	.	PUNCT
easat-5255	80	1	these	these	PRON
easat-5255	80	2	include	include	VERB
easat-5255	80	3	the	the	DET
easat-5255	80	4	need	need	NOUN
easat-5255	80	5	for	for	ADP
easat-5255	80	6	high	high	ADJ
easat-5255	80	7	-	-	PUNCT
easat-5255	80	8	quality	quality	NOUN
easat-5255	80	9	,	,	PUNCT
easat-5255	80	10	integrated	integrated	ADJ
easat-5255	80	11	data	datum	NOUN
easat-5255	80	12	,	,	PUNCT
easat-5255	80	13	concerns	concern	NOUN
easat-5255	80	14	about	about	ADP
easat-5255	80	15	ai	ai	VERB
easat-5255	80	16	bias	bias	NOUN
easat-5255	80	17	,	,	PUNCT
easat-5255	80	18	and	and	CCONJ
easat-5255	80	19	the	the	DET
easat-5255	80	20	requirement	requirement	NOUN
easat-5255	80	21	for	for	ADP
easat-5255	80	22	specialized	specialized	ADJ
easat-5255	80	23	skills	skill	NOUN
easat-5255	80	24	to	to	PART
easat-5255	80	25	implement	implement	VERB
easat-5255	80	26	and	and	CCONJ
easat-5255	80	27	manage	manage	VERB
easat-5255	80	28	ai	ai	VERB
easat-5255	80	29	systems	system	NOUN
easat-5255	80	30	[	[	X
easat-5255	80	31	37	37	NUM
easat-5255	80	32	]	]	PUNCT
easat-5255	80	33	.	.	PUNCT
easat-5255	81	1	nevertheless	nevertheless	ADV
easat-5255	81	2	,	,	PUNCT
easat-5255	81	3	as	as	SCONJ
easat-5255	81	4	ai	ai	PROPN
easat-5255	81	5	technologies	technology	NOUN
easat-5255	81	6	continue	continue	VERB
easat-5255	81	7	to	to	PART
easat-5255	81	8	evolve	evolve	VERB
easat-5255	81	9	and	and	CCONJ
easat-5255	81	10	become	become	VERB
easat-5255	81	11	more	more	ADV
easat-5255	81	12	accessible	accessible	ADJ
easat-5255	81	13	,	,	PUNCT
easat-5255	81	14	their	their	PRON
easat-5255	81	15	role	role	NOUN
easat-5255	81	16	in	in	ADP
easat-5255	81	17	enhancing	enhance	VERB
easat-5255	81	18	marketing	marketing	NOUN
easat-5255	81	19	effectiveness	effectiveness	NOUN
easat-5255	81	20	evaluation	evaluation	NOUN
easat-5255	81	21	is	be	AUX
easat-5255	81	22	expected	expect	VERB
easat-5255	81	23	to	to	PART
easat-5255	81	24	grow	grow	VERB
easat-5255	81	25	,	,	PUNCT
easat-5255	81	26	providing	provide	VERB
easat-5255	81	27	retailers	retailer	NOUN
easat-5255	81	28	with	with	ADP
easat-5255	81	29	increasingly	increasingly	ADV
easat-5255	81	30	sophisticated	sophisticated	ADJ
easat-5255	81	31	tools	tool	NOUN
easat-5255	81	32	to	to	PART
easat-5255	81	33	navigate	navigate	VERB
easat-5255	81	34	the	the	DET
easat-5255	81	35	complex	complex	ADJ
easat-5255	81	36	omnichannel	omnichannel	NOUN
easat-5255	81	37	landscape	landscape	NOUN
easat-5255	82	1	[	[	X
easat-5255	82	2	38	38	NUM
easat-5255	82	3	]	]	PUNCT
easat-5255	82	4	.	.	PUNCT
easat-5255	83	1	572	572	NUM
easat-5255	83	2	edelweiss	edelweiss	PROPN
easat-5255	83	3	applied	apply	VERB
easat-5255	83	4	science	science	NOUN
easat-5255	83	5	and	and	CCONJ
easat-5255	83	6	technology	technology	NOUN
easat-5255	83	7	issn	issn	PROPN
easat-5255	83	8	:	:	PUNCT
easat-5255	83	9	2576	2576	NUM
easat-5255	83	10	-	-	SYM
easat-5255	83	11	8484	8484	NUM
easat-5255	83	12	vol	vol	NOUN
easat-5255	83	13	.	.	PROPN
easat-5255	84	1	9	9	NUM
easat-5255	84	2	,	,	PUNCT
easat-5255	84	3	no	no	INTJ
easat-5255	84	4	.	.	NOUN
easat-5255	85	1	3	3	NUM
easat-5255	85	2	:	:	PUNCT
easat-5255	85	3	568	568	NUM
easat-5255	85	4	-	-	SYM
easat-5255	85	5	583	583	NUM
easat-5255	85	6	,	,	PUNCT
easat-5255	85	7	2025	2025	NUM
easat-5255	85	8	doi	doi	NOUN
easat-5255	85	9	:	:	PUNCT
easat-5255	85	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	85	11	©	©	PROPN
easat-5255	85	12	2025	2025	NUM
easat-5255	85	13	by	by	ADP
easat-5255	85	14	the	the	DET
easat-5255	85	15	authors	author	NOUN
easat-5255	85	16	;	;	PUNCT
easat-5255	85	17	licensee	licensee	PROPN
easat-5255	85	18	learning	learning	NOUN
easat-5255	85	19	gate	gate	NOUN
easat-5255	85	20	3	3	NUM
easat-5255	85	21	.	.	PROPN
easat-5255	85	22	autonomous	autonomous	ADJ
easat-5255	85	23	intelligence	intelligence	NOUN
easat-5255	85	24	-	-	PUNCT
easat-5255	85	25	driven	drive	VERB
easat-5255	85	26	omni	omni	ADJ
easat-5255	85	27	-	-	PUNCT
easat-5255	85	28	channel	channel	NOUN
easat-5255	85	29	retail	retail	ADJ
easat-5255	85	30	marketing	marketing	NOUN
easat-5255	85	31	effect	effect	NOUN
easat-5255	85	32	evaluation	evaluation	NOUN
easat-5255	85	33	framework	framework	NOUN
easat-5255	85	34	3.1	3.1	NUM
easat-5255	85	35	.	.	PUNCT
easat-5255	85	36	overall	overall	ADJ
easat-5255	85	37	architecture	architecture	NOUN
easat-5255	85	38	of	of	ADP
easat-5255	85	39	the	the	DET
easat-5255	85	40	framework	framework	NOUN
easat-5255	85	41	incorporating	incorporate	VERB
easat-5255	85	42	artificial	artificial	ADJ
easat-5255	85	43	intelligence	intelligence	NOUN
easat-5255	85	44	and	and	CCONJ
easat-5255	85	45	advanced	advanced	ADJ
easat-5255	85	46	data	datum	NOUN
easat-5255	85	47	analytics	analytic	NOUN
easat-5255	85	48	into	into	ADP
easat-5255	85	49	marketing	marketing	NOUN
easat-5255	85	50	strategies	strategy	NOUN
easat-5255	85	51	across	across	ADP
easat-5255	85	52	multiple	multiple	ADJ
easat-5255	85	53	channels	channel	NOUN
easat-5255	85	54	is	be	AUX
easat-5255	85	55	effectively	effectively	ADV
easat-5255	85	56	reviewed	review	VERB
easat-5255	85	57	by	by	ADP
easat-5255	85	58	the	the	DET
easat-5255	85	59	proposed	propose	VERB
easat-5255	85	60	ai	ai	NOUN
easat-5255	85	61	-	-	PUNCT
easat-5255	85	62	driven	drive	VERB
easat-5255	85	63	framework	framework	NOUN
easat-5255	85	64	for	for	ADP
easat-5255	85	65	evaluating	evaluate	VERB
easat-5255	85	66	omnichannel	omnichannel	NOUN
easat-5255	85	67	retail	retail	ADJ
easat-5255	85	68	marketing	marketing	NOUN
easat-5255	85	69	[	[	X
easat-5255	85	70	39	39	NUM
easat-5255	85	71	]	]	PUNCT
easat-5255	85	72	.	.	PUNCT
easat-5255	86	1	this	this	DET
easat-5255	86	2	framework	framework	NOUN
easat-5255	86	3	breaks	break	VERB
easat-5255	86	4	down	down	ADP
easat-5255	86	5	into	into	ADP
easat-5255	86	6	five	five	NUM
easat-5255	86	7	layers	layer	NOUN
easat-5255	86	8	–	–	PUNCT
easat-5255	86	9	data	datum	NOUN
easat-5255	86	10	,	,	PUNCT
easat-5255	86	11	integration	integration	NOUN
easat-5255	86	12	,	,	PUNCT
easat-5255	86	13	ai	ai	VERB
easat-5255	86	14	analysis	analysis	NOUN
easat-5255	86	15	,	,	PUNCT
easat-5255	86	16	evaluation	evaluation	NOUN
easat-5255	86	17	,	,	PUNCT
easat-5255	86	18	and	and	CCONJ
easat-5255	86	19	optimization	optimization	NOUN
easat-5255	86	20	,	,	PUNCT
easat-5255	86	21	which	which	PRON
easat-5255	86	22	work	work	VERB
easat-5255	86	23	together	together	ADV
easat-5255	86	24	while	while	SCONJ
easat-5255	86	25	having	have	VERB
easat-5255	86	26	distinct	distinct	ADJ
easat-5255	86	27	features	feature	NOUN
easat-5255	86	28	[	[	X
easat-5255	86	29	40	40	NUM
easat-5255	86	30	]	]	PUNCT
easat-5255	86	31	.	.	PUNCT
easat-5255	87	1	the	the	DET
easat-5255	87	2	foundation	foundation	NOUN
easat-5255	87	3	of	of	ADP
easat-5255	87	4	the	the	DET
easat-5255	87	5	framework	framework	NOUN
easat-5255	87	6	relies	rely	VERB
easat-5255	87	7	on	on	ADP
easat-5255	87	8	various	various	ADJ
easat-5255	87	9	online	online	ADJ
easat-5255	87	10	,	,	PUNCT
easat-5255	87	11	offline	offline	ADJ
easat-5255	87	12	,	,	PUNCT
easat-5255	87	13	and	and	CCONJ
easat-5255	87	14	even	even	ADV
easat-5255	87	15	other	other	ADJ
easat-5255	87	16	non	non	ADJ
easat-5255	87	17	-	-	ADJ
easat-5255	87	18	proprietary	proprietary	ADJ
easat-5255	87	19	sources	source	NOUN
easat-5255	87	20	that	that	PRON
easat-5255	87	21	capture	capture	VERB
easat-5255	87	22	and	and	CCONJ
easat-5255	87	23	incorporate	incorporate	VERB
easat-5255	87	24	all	all	DET
easat-5255	87	25	forms	form	NOUN
easat-5255	87	26	of	of	ADP
easat-5255	87	27	data	datum	NOUN
easat-5255	87	28	relevant	relevant	ADJ
easat-5255	87	29	to	to	ADP
easat-5255	87	30	the	the	DET
easat-5255	87	31	customers	customer	NOUN
easat-5255	87	32	and	and	CCONJ
easat-5255	87	33	the	the	DET
easat-5255	87	34	overall	overall	ADJ
easat-5255	87	35	market	market	NOUN
easat-5255	87	36	for	for	ADP
easat-5255	87	37	the	the	DET
easat-5255	87	38	data	data	NOUN
easat-5255	87	39	layer	layer	NOUN
easat-5255	87	40	[	[	X
easat-5255	87	41	41	41	NUM
easat-5255	87	42	]	]	PUNCT
easat-5255	87	43	.	.	PUNCT
easat-5255	88	1	to	to	PART
easat-5255	88	2	form	form	VERB
easat-5255	88	3	the	the	DET
easat-5255	88	4	integration	integration	NOUN
easat-5255	88	5	layer	layer	NOUN
easat-5255	88	6	,	,	PUNCT
easat-5255	88	7	the	the	DET
easat-5255	88	8	cleaning	cleaning	NOUN
easat-5255	88	9	,	,	PUNCT
easat-5255	88	10	fusion	fusion	NOUN
easat-5255	88	11	,	,	PUNCT
easat-5255	88	12	and	and	CCONJ
easat-5255	88	13	feature	feature	NOUN
easat-5255	88	14	engineering	engineering	NOUN
easat-5255	88	15	processes	process	NOUN
easat-5255	88	16	are	be	AUX
easat-5255	88	17	carried	carry	VERB
easat-5255	88	18	out	out	ADP
easat-5255	88	19	so	so	SCONJ
easat-5255	88	20	that	that	SCONJ
easat-5255	88	21	the	the	DET
easat-5255	88	22	refined	refined	ADJ
easat-5255	88	23	and	and	CCONJ
easat-5255	88	24	synthesized	synthesize	VERB
easat-5255	88	25	diverse	diverse	ADJ
easat-5255	88	26	data	datum	NOUN
easat-5255	88	27	streams	stream	NOUN
easat-5255	88	28	are	be	AUX
easat-5255	88	29	prepared	prepare	VERB
easat-5255	88	30	for	for	ADP
easat-5255	88	31	higher	high	ADJ
easat-5255	88	32	-	-	PUNCT
easat-5255	88	33	level	level	NOUN
easat-5255	88	34	analysis	analysis	NOUN
easat-5255	88	35	.	.	PUNCT
easat-5255	89	1	figure	figure	NOUN
easat-5255	89	2	2	2	NUM
easat-5255	89	3	.	.	PUNCT
easat-5255	89	4	ai	ai	AUX
easat-5255	89	5	-	-	PUNCT
easat-5255	89	6	driven	drive	VERB
easat-5255	89	7	omnichannel	omnichannel	NOUN
easat-5255	89	8	retail	retail	ADJ
easat-5255	89	9	marketing	marketing	NOUN
easat-5255	89	10	effectiveness	effectiveness	NOUN
easat-5255	89	11	evaluation	evaluation	NOUN
easat-5255	89	12	framework	framework	NOUN
easat-5255	89	13	.	.	PUNCT
easat-5255	90	1	figure	figure	NOUN
easat-5255	90	2	2	2	NUM
easat-5255	90	3	illustrates	illustrate	VERB
easat-5255	90	4	a	a	DET
easat-5255	90	5	schematic	schematic	NOUN
easat-5255	90	6	of	of	ADP
easat-5255	90	7	the	the	DET
easat-5255	90	8	multichannel	multichannel	ADJ
easat-5255	90	9	retailing	retailing	NOUN
easat-5255	90	10	marketing	marketing	NOUN
easat-5255	90	11	effectiveness	effectiveness	NOUN
easat-5255	90	12	assessment	assessment	NOUN
easat-5255	90	13	framework	framework	NOUN
easat-5255	90	14	based	base	VERB
easat-5255	90	15	on	on	ADP
easat-5255	90	16	ai	ai	PROPN
easat-5255	90	17	.	.	PUNCT
easat-5255	91	1	this	this	DET
easat-5255	91	2	framework	framework	NOUN
easat-5255	91	3	has	have	VERB
easat-5255	91	4	a	a	DET
easat-5255	91	5	well	well	ADV
easat-5255	91	6	-	-	PUNCT
easat-5255	91	7	defined	define	VERB
easat-5255	91	8	architecture	architecture	NOUN
easat-5255	91	9	that	that	PRON
easat-5255	91	10	is	be	AUX
easat-5255	91	11	arranged	arrange	VERB
easat-5255	91	12	in	in	ADP
easat-5255	91	13	five	five	NUM
easat-5255	91	14	successive	successive	ADJ
easat-5255	91	15	layers	layer	NOUN
easat-5255	91	16	,	,	PUNCT
easat-5255	91	17	and	and	CCONJ
easat-5255	91	18	it	it	PRON
easat-5255	91	19	is	be	AUX
easat-5255	91	20	clearly	clearly	ADV
easat-5255	91	21	seen	see	VERB
easat-5255	91	22	in	in	ADP
easat-5255	91	23	figure	figure	NOUN
easat-5255	91	24	2	2	NUM
easat-5255	91	25	that	that	SCONJ
easat-5255	91	26	each	each	DET
easat-5255	91	27	layer	layer	NOUN
easat-5255	91	28	depends	depend	VERB
easat-5255	91	29	on	on	ADP
easat-5255	91	30	the	the	DET
easat-5255	91	31	preceding	precede	VERB
easat-5255	91	32	layer	layer	NOUN
easat-5255	91	33	in	in	ADP
easat-5255	91	34	its	its	PRON
easat-5255	91	35	analysis	analysis	NOUN
easat-5255	91	36	and	and	CCONJ
easat-5255	91	37	functions	function	NOUN
easat-5255	91	38	as	as	ADP
easat-5255	91	39	a	a	DET
easat-5255	91	40	complete	complete	ADJ
easat-5255	91	41	evaluation	evaluation	NOUN
easat-5255	91	42	and	and	CCONJ
easat-5255	91	43	optimization	optimization	NOUN
easat-5255	91	44	system	system	NOUN
easat-5255	91	45	.	.	PUNCT
easat-5255	92	1	the	the	DET
easat-5255	92	2	framework	framework	NOUN
easat-5255	92	3	indicated	indicate	VERB
easat-5255	92	4	in	in	ADP
easat-5255	92	5	figure	figure	NOUN
easat-5255	92	6	2	2	NUM
easat-5255	92	7	shows	show	VERB
easat-5255	92	8	how	how	SCONJ
easat-5255	92	9	information	information	NOUN
easat-5255	92	10	of	of	ADP
easat-5255	92	11	different	different	ADJ
easat-5255	92	12	sorts	sort	NOUN
easat-5255	92	13	is	be	AUX
easat-5255	92	14	processed	process	VERB
easat-5255	92	15	through	through	ADP
easat-5255	92	16	different	different	ADJ
easat-5255	92	17	levels	level	NOUN
easat-5255	92	18	and	and	CCONJ
easat-5255	92	19	is	be	AUX
easat-5255	92	20	integrated	integrate	VERB
easat-5255	92	21	into	into	ADP
easat-5255	92	22	meaningful	meaningful	ADJ
easat-5255	92	23	guided	guide	VERB
easat-5255	92	24	decisions	decision	NOUN
easat-5255	92	25	for	for	ADP
easat-5255	92	26	the	the	DET
easat-5255	92	27	marketing	marketing	NOUN
easat-5255	92	28	actions	action	NOUN
easat-5255	92	29	.	.	PUNCT
easat-5255	93	1	such	such	DET
easat-5255	93	2	a	a	DET
easat-5255	93	3	framework	framework	NOUN
easat-5255	93	4	using	use	VERB
easat-5255	93	5	advanced	advanced	ADJ
easat-5255	93	6	data	datum	NOUN
easat-5255	93	7	analytics	analytic	NOUN
easat-5255	93	8	and	and	CCONJ
easat-5255	93	9	artificial	artificial	ADJ
easat-5255	93	10	intelligence	intelligence	NOUN
easat-5255	93	11	for	for	ADP
easat-5255	93	12	evaluating	evaluate	VERB
easat-5255	93	13	marketing	marketing	NOUN
easat-5255	93	14	effectiveness	effectiveness	NOUN
easat-5255	93	15	in	in	ADP
easat-5255	93	16	ai	ai	ADJ
easat-5255	93	17	-	-	PUNCT
easat-5255	93	18	driven	drive	VERB
easat-5255	93	19	omnichannel	omnichannel	NOUN
easat-5255	93	20	retailing	retailing	NOUN
easat-5255	93	21	has	have	AUX
easat-5255	93	22	been	be	AUX
easat-5255	93	23	suggested	suggest	VERB
easat-5255	93	24	for	for	ADP
easat-5255	93	25	the	the	DET
easat-5255	93	26	first	first	ADJ
easat-5255	93	27	time	time	NOUN
easat-5255	93	28	in	in	ADP
easat-5255	93	29	the	the	DET
easat-5255	93	30	literature	literature	NOUN
easat-5255	93	31	[	[	X
easat-5255	93	32	42	42	NUM
easat-5255	93	33	,	,	PUNCT
easat-5255	93	34	43	43	NUM
easat-5255	93	35	]	]	PUNCT
easat-5255	93	36	.	.	PUNCT
easat-5255	94	1	it	it	PRON
easat-5255	94	2	comprises	comprise	VERB
easat-5255	94	3	five	five	NUM
easat-5255	94	4	layers	layer	NOUN
easat-5255	94	5	as	as	SCONJ
easat-5255	94	6	shown	show	VERB
easat-5255	94	7	in	in	ADP
easat-5255	94	8	the	the	DET
easat-5255	94	9	figure	figure	NOUN
easat-5255	94	10	2	2	NUM
easat-5255	94	11	captioned	caption	VERB
easat-5255	94	12	:	:	PUNCT
easat-5255	94	13	data	datum	NOUN
easat-5255	94	14	,	,	PUNCT
easat-5255	94	15	integration	integration	NOUN
easat-5255	94	16	,	,	PUNCT
easat-5255	94	17	ai	ai	VERB
easat-5255	94	18	analysis	analysis	NOUN
easat-5255	94	19	,	,	PUNCT
easat-5255	94	20	evaluation	evaluation	NOUN
easat-5255	94	21	,	,	PUNCT
easat-5255	94	22	and	and	CCONJ
easat-5255	94	23	optimization	optimization	NOUN
easat-5255	94	24	.	.	PUNCT
easat-5255	95	1	the	the	DET
easat-5255	95	2	foundation	foundation	NOUN
easat-5255	95	3	of	of	ADP
easat-5255	95	4	the	the	DET
easat-5255	95	5	framework	framework	NOUN
easat-5255	95	6	is	be	AUX
easat-5255	95	7	built	build	VERB
easat-5255	95	8	upon	upon	SCONJ
easat-5255	95	9	the	the	DET
easat-5255	95	10	data	datum	NOUN
easat-5255	95	11	layer	layer	NOUN
easat-5255	95	12	which	which	PRON
easat-5255	95	13	includes	include	VERB
easat-5255	95	14	online	online	ADJ
easat-5255	95	15	,	,	PUNCT
easat-5255	95	16	offline	offline	ADJ
easat-5255	95	17	and	and	CCONJ
easat-5255	95	18	external	external	ADJ
easat-5255	95	19	sources	source	NOUN
easat-5255	95	20	capturing	capture	VERB
easat-5255	95	21	customer	customer	NOUN
easat-5255	95	22	and	and	CCONJ
easat-5255	95	23	market	market	NOUN
easat-5255	95	24	data	datum	NOUN
easat-5255	95	25	as	as	ADP
easat-5255	95	26	interactions	interaction	NOUN
easat-5255	95	27	[	[	X
easat-5255	95	28	44	44	NUM
easat-5255	95	29	]	]	PUNCT
easat-5255	95	30	.	.	PUNCT
easat-5255	96	1	the	the	DET
easat-5255	96	2	integration	integration	NOUN
easat-5255	96	3	layer	layer	NOUN
easat-5255	96	4	works	work	VERB
easat-5255	96	5	on	on	ADP
easat-5255	96	6	data	datum	NOUN
easat-5255	96	7	cleansing	cleansing	NOUN
easat-5255	96	8	,	,	PUNCT
easat-5255	96	9	data	datum	NOUN
easat-5255	96	10	fusion	fusion	NOUN
easat-5255	96	11	,	,	PUNCT
easat-5255	96	12	and	and	CCONJ
easat-5255	96	13	feature	feature	NOUN
easat-5255	96	14	generation	generation	NOUN
easat-5255	96	15	which	which	PRON
easat-5255	96	16	prepares	prepare	VERB
easat-5255	96	17	the	the	DET
easat-5255	96	18	collected	collect	VERB
easat-5255	96	19	data	datum	NOUN
easat-5255	96	20	for	for	ADP
easat-5255	96	21	further	further	ADJ
easat-5255	96	22	analysis	analysis	NOUN
easat-5255	96	23	[	[	X
easat-5255	96	24	45	45	NUM
easat-5255	96	25	]	]	PUNCT
easat-5255	96	26	.	.	PUNCT
easat-5255	97	1	as	as	SCONJ
easat-5255	97	2	seen	see	VERB
easat-5255	97	3	in	in	ADP
easat-5255	97	4	figure	figure	NOUN
easat-5255	97	5	2	2	NUM
easat-5255	97	6	,	,	PUNCT
easat-5255	97	7	the	the	DET
easat-5255	97	8	ai	ai	ADJ
easat-5255	97	9	analysis	analysis	NOUN
easat-5255	97	10	layer	layer	NOUN
easat-5255	97	11	is	be	AUX
easat-5255	97	12	at	at	ADP
easat-5255	97	13	the	the	DET
easat-5255	97	14	core	core	NOUN
easat-5255	97	15	of	of	ADP
easat-5255	97	16	the	the	DET
easat-5255	97	17	framework	framework	NOUN
easat-5255	97	18	,	,	PUNCT
easat-5255	97	19	and	and	CCONJ
easat-5255	97	20	it	it	PRON
easat-5255	97	21	employs	employ	VERB
easat-5255	97	22	machine	machine	NOUN
easat-5255	97	23	learning	learning	NOUN
easat-5255	97	24	,	,	PUNCT
easat-5255	97	25	deep	deep	ADJ
easat-5255	97	26	learning	learning	NOUN
easat-5255	97	27	,	,	PUNCT
easat-5255	97	28	and	and	CCONJ
easat-5255	97	29	language	language	NOUN
easat-5255	97	30	processing	processing	NOUN
easat-5255	97	31	techniques	technique	NOUN
easat-5255	97	32	to	to	PART
easat-5255	97	33	capture	capture	VERB
easat-5255	97	34	relevant	relevant	ADJ
easat-5255	97	35	meaning	meaning	NOUN
easat-5255	97	36	from	from	ADP
easat-5255	97	37	the	the	DET
easat-5255	97	38	integrated	integrate	VERB
easat-5255	97	39	data	datum	NOUN
easat-5255	97	40	[	[	X
easat-5255	97	41	46	46	NUM
easat-5255	97	42	,	,	PUNCT
easat-5255	97	43	47	47	NUM
easat-5255	97	44	]	]	PUNCT
easat-5255	97	45	.	.	PUNCT
easat-5255	98	1	these	these	DET
easat-5255	98	2	big	big	ADJ
easat-5255	98	3	-	-	PUNCT
easat-5255	98	4	picture	picture	NOUN
easat-5255	98	5	ai	ai	VERB
easat-5255	98	6	insights	insight	NOUN
easat-5255	98	7	feed	feed	VERB
easat-5255	98	8	into	into	ADP
easat-5255	98	9	the	the	DET
easat-5255	98	10	evaluation	evaluation	NOUN
easat-5255	98	11	layer	layer	NOUN
easat-5255	98	12	,	,	PUNCT
easat-5255	98	13	where	where	SCONJ
easat-5255	98	14	the	the	DET
easat-5255	98	15	performance	performance	NOUN
easat-5255	98	16	of	of	ADP
easat-5255	98	17	all	all	DET
easat-5255	98	18	channels	channel	NOUN
easat-5255	98	19	,	,	PUNCT
easat-5255	98	20	customer	customer	NOUN
easat-5255	98	21	actions	action	NOUN
easat-5255	98	22	,	,	PUNCT
easat-5255	98	23	and	and	CCONJ
easat-5255	98	24	the	the	DET
easat-5255	98	25	success	success	NOUN
easat-5255	98	26	of	of	ADP
easat-5255	98	27	the	the	DET
easat-5255	98	28	campaign	campaign	NOUN
easat-5255	98	29	are	be	AUX
easat-5255	98	30	measured	measure	VERB
easat-5255	98	31	using	use	VERB
easat-5255	98	32	highly	highly	ADV
easat-5255	98	33	advanced	advanced	ADJ
easat-5255	98	34	metrics	metric	NOUN
easat-5255	98	35	and	and	CCONJ
easat-5255	98	36	algorithms	algorithm	NOUN
easat-5255	98	37	[	[	X
easat-5255	98	38	48	48	NUM
easat-5255	98	39	]	]	PUNCT
easat-5255	98	40	.	.	PUNCT
easat-5255	99	1	in	in	ADP
easat-5255	99	2	the	the	DET
easat-5255	99	3	rightmost	rightmost	ADJ
easat-5255	99	4	column	column	NOUN
easat-5255	99	5	of	of	ADP
easat-5255	99	6	figure	figure	NOUN
easat-5255	99	7	2	2	NUM
easat-5255	99	8	,	,	PUNCT
easat-5255	99	9	the	the	DET
easat-5255	99	10	optimization	optimization	NOUN
easat-5255	99	11	layer	layer	NOUN
easat-5255	99	12	represents	represent	VERB
easat-5255	99	13	the	the	DET
easat-5255	99	14	final	final	ADJ
easat-5255	99	15	layer	layer	NOUN
easat-5255	99	16	that	that	PRON
easat-5255	99	17	evaluates	evaluate	VERB
easat-5255	99	18	and	and	CCONJ
easat-5255	99	19	informs	inform	VERB
easat-5255	99	20	strategic	strategic	ADJ
easat-5255	99	21	decisions	decision	NOUN
easat-5255	99	22	on	on	ADP
easat-5255	99	23	resource	resource	NOUN
easat-5255	99	24	allocation	allocation	NOUN
easat-5255	99	25	,	,	PUNCT
easat-5255	99	26	personalization	personalization	NOUN
easat-5255	99	27	tactics	tactic	NOUN
easat-5255	99	28	,	,	PUNCT
easat-5255	99	29	efficiency	efficiency	NOUN
easat-5255	99	30	optimization	optimization	NOUN
easat-5255	99	31	,	,	PUNCT
easat-5255	99	32	and	and	CCONJ
easat-5255	99	33	cross	cross	ADJ
easat-5255	99	34	-	-	ADJ
easat-5255	99	35	channel	channel	ADJ
easat-5255	99	36	relations	relation	NOUN
easat-5255	99	37	[	[	X
easat-5255	99	38	49	49	NUM
easat-5255	99	39	]	]	PUNCT
easat-5255	99	40	.	.	PUNCT
easat-5255	100	1	this	this	PRON
easat-5255	100	2	helps	help	VERB
easat-5255	100	3	marketing	market	VERB
easat-5255	100	4	approaches	approach	NOUN
easat-5255	100	5	to	to	PART
easat-5255	100	6	be	be	AUX
easat-5255	100	7	progressively	progressively	ADV
easat-5255	100	8	improved	improve	VERB
easat-5255	100	9	in	in	ADP
easat-5255	100	10	real	real	ADJ
easat-5255	100	11	-	-	PUNCT
easat-5255	100	12	time	time	NOUN
easat-5255	100	13	,	,	PUNCT
easat-5255	100	14	as	as	SCONJ
easat-5255	100	15	data	datum	NOUN
easat-5255	100	16	is	be	AUX
easat-5255	100	17	continuously	continuously	ADV
easat-5255	100	18	monitored	monitor	VERB
easat-5255	100	19	and	and	CCONJ
easat-5255	100	20	analysed	analyse	VERB
easat-5255	100	21	by	by	ADP
easat-5255	100	22	ai	ai	PROPN
easat-5255	100	23	,	,	PUNCT
easat-5255	100	24	enabling	enable	VERB
easat-5255	100	25	retailers	retailer	NOUN
easat-5255	100	26	’	'	PUNCT
easat-5255	100	27	rapid	rapid	ADJ
easat-5255	100	28	response	response	NOUN
easat-5255	100	29	to	to	ADP
easat-5255	100	30	the	the	DET
easat-5255	100	31	fast	fast	ADV
easat-5255	100	32	-	-	PUNCT
easat-5255	100	33	changing	change	VERB
easat-5255	100	34	omnichannel	omnichannel	NOUN
easat-5255	100	35	world	world	NOUN
easat-5255	101	1	[	[	X
easat-5255	101	2	50	50	NUM
easat-5255	101	3	]	]	PUNCT
easat-5255	101	4	.	.	PUNCT
easat-5255	102	1	573	573	NUM
easat-5255	102	2	edelweiss	edelweiss	PROPN
easat-5255	102	3	applied	apply	VERB
easat-5255	102	4	science	science	NOUN
easat-5255	102	5	and	and	CCONJ
easat-5255	102	6	technology	technology	NOUN
easat-5255	102	7	issn	issn	PROPN
easat-5255	102	8	:	:	PUNCT
easat-5255	102	9	2576	2576	NUM
easat-5255	102	10	-	-	SYM
easat-5255	102	11	8484	8484	NUM
easat-5255	102	12	vol	vol	NOUN
easat-5255	102	13	.	.	PROPN
easat-5255	103	1	9	9	NUM
easat-5255	103	2	,	,	PUNCT
easat-5255	103	3	no	no	INTJ
easat-5255	103	4	.	.	NOUN
easat-5255	104	1	3	3	NUM
easat-5255	104	2	:	:	PUNCT
easat-5255	104	3	568	568	NUM
easat-5255	104	4	-	-	SYM
easat-5255	104	5	583	583	NUM
easat-5255	104	6	,	,	PUNCT
easat-5255	104	7	2025	2025	NUM
easat-5255	104	8	doi	doi	NOUN
easat-5255	104	9	:	:	PUNCT
easat-5255	104	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	104	11	©	©	PROPN
easat-5255	104	12	2025	2025	NUM
easat-5255	104	13	by	by	ADP
easat-5255	104	14	the	the	DET
easat-5255	104	15	authors	author	NOUN
easat-5255	104	16	;	;	PUNCT
easat-5255	104	17	licensee	licensee	PROPN
easat-5255	104	18	learning	learning	NOUN
easat-5255	104	19	gate	gate	NOUN
easat-5255	104	20	with	with	ADP
easat-5255	104	21	the	the	DET
easat-5255	104	22	incorporation	incorporation	NOUN
easat-5255	104	23	of	of	ADP
easat-5255	104	24	powerful	powerful	ADJ
easat-5255	104	25	ai	ai	ADJ
easat-5255	104	26	tools	tool	NOUN
easat-5255	104	27	alongside	alongside	ADP
easat-5255	104	28	advanced	advanced	ADJ
easat-5255	104	29	data	datum	NOUN
easat-5255	104	30	analysis	analysis	NOUN
easat-5255	104	31	,	,	PUNCT
easat-5255	104	32	this	this	DET
easat-5255	104	33	framework	framework	NOUN
easat-5255	104	34	enables	enable	VERB
easat-5255	104	35	retailers	retailer	NOUN
easat-5255	104	36	to	to	PART
easat-5255	104	37	better	well	ADV
easat-5255	104	38	control	control	VERB
easat-5255	104	39	the	the	DET
easat-5255	104	40	intricacies	intricacy	NOUN
easat-5255	104	41	of	of	ADP
easat-5255	104	42	omnichannel	omnichannel	NOUN
easat-5255	104	43	marketing	marketing	NOUN
easat-5255	104	44	,	,	PUNCT
easat-5255	104	45	improve	improve	VERB
easat-5255	104	46	customer	customer	NOUN
easat-5255	104	47	experience	experience	NOUN
easat-5255	104	48	,	,	PUNCT
easat-5255	104	49	and	and	CCONJ
easat-5255	104	50	increase	increase	VERB
easat-5255	104	51	marketing	marketing	NOUN
easat-5255	104	52	roi	roi	NOUN
easat-5255	104	53	in	in	ADP
easat-5255	104	54	a	a	DET
easat-5255	104	55	competition	competition	NOUN
easat-5255	104	56	-	-	PUNCT
easat-5255	104	57	filled	fill	VERB
easat-5255	104	58	environment	environment	NOUN
easat-5255	104	59	,	,	PUNCT
easat-5255	104	60	as	as	SCONJ
easat-5255	104	61	shown	show	VERB
easat-5255	104	62	in	in	ADP
easat-5255	104	63	figure	figure	NOUN
easat-5255	104	64	2	2	NUM
easat-5255	104	65	[	[	X
easat-5255	104	66	51	51	NUM
easat-5255	104	67	]	]	PUNCT
easat-5255	104	68	.	.	PUNCT
easat-5255	105	1	3.2	3.2	NUM
easat-5255	105	2	.	.	PUNCT
easat-5255	105	3	data	datum	NOUN
easat-5255	105	4	layer	layer	NOUN
easat-5255	105	5	design	design	VERB
easat-5255	105	6	the	the	DET
easat-5255	105	7	design	design	NOUN
easat-5255	105	8	of	of	ADP
easat-5255	105	9	the	the	DET
easat-5255	105	10	data	datum	NOUN
easat-5255	105	11	layer	layer	NOUN
easat-5255	105	12	is	be	AUX
easat-5255	105	13	the	the	DET
easat-5255	105	14	starting	starting	NOUN
easat-5255	105	15	point	point	NOUN
easat-5255	105	16	in	in	ADP
easat-5255	105	17	the	the	DET
easat-5255	105	18	evaluation	evaluation	NOUN
easat-5255	105	19	structure	structure	NOUN
easat-5255	105	20	for	for	ADP
easat-5255	105	21	the	the	DET
easat-5255	105	22	effectiveness	effectiveness	NOUN
easat-5255	105	23	of	of	ADP
easat-5255	105	24	ai	ai	INTJ
easat-5255	105	25	omnichannel	omnichannel	NOUN
easat-5255	105	26	retail	retail	ADJ
easat-5255	105	27	marketing	marketing	NOUN
easat-5255	105	28	.	.	PUNCT
easat-5255	106	1	this	this	DET
easat-5255	106	2	layer	layer	NOUN
easat-5255	106	3	merges	merge	VERB
easat-5255	106	4	multiple	multiple	ADJ
easat-5255	106	5	customer	customer	NOUN
easat-5255	106	6	insights	insight	VERB
easat-5255	106	7	data	datum	NOUN
easat-5255	106	8	sources	source	NOUN
easat-5255	106	9	.	.	PUNCT
easat-5255	107	1	it	it	PRON
easat-5255	107	2	includes	include	VERB
easat-5255	107	3	online	online	ADJ
easat-5255	107	4	data	datum	NOUN
easat-5255	107	5	,	,	PUNCT
easat-5255	107	6	such	such	ADJ
easat-5255	107	7	as	as	ADP
easat-5255	107	8	website	website	NOUN
easat-5255	107	9	clickstream	clickstream	NOUN
easat-5255	107	10	and	and	CCONJ
easat-5255	107	11	social	social	ADJ
easat-5255	107	12	media	medium	NOUN
easat-5255	107	13	data	datum	NOUN
easat-5255	107	14	,	,	PUNCT
easat-5255	107	15	offline	offline	ADJ
easat-5255	107	16	data	datum	NOUN
easat-5255	107	17	like	like	ADP
easat-5255	107	18	sales	sale	NOUN
easat-5255	107	19	and	and	CCONJ
easat-5255	107	20	customer	customer	NOUN
easat-5255	107	21	services	service	NOUN
easat-5255	107	22	logs	log	NOUN
easat-5255	107	23	,	,	PUNCT
easat-5255	107	24	and	and	CCONJ
easat-5255	107	25	external	external	ADJ
easat-5255	107	26	data	datum	NOUN
easat-5255	107	27	,	,	PUNCT
easat-5255	107	28	including	include	VERB
easat-5255	107	29	market	market	NOUN
easat-5255	107	30	analysis	analysis	NOUN
easat-5255	107	31	and	and	CCONJ
easat-5255	107	32	industry	industry	NOUN
easat-5255	107	33	reports	report	NOUN
easat-5255	107	34	.	.	PUNCT
easat-5255	108	1	there	there	PRON
easat-5255	108	2	is	be	VERB
easat-5255	108	3	an	an	DET
easat-5255	108	4	emphasis	emphasis	NOUN
easat-5255	108	5	on	on	ADP
easat-5255	108	6	capturing	capture	VERB
easat-5255	108	7	customer	customer	NOUN
easat-5255	108	8	interactions	interaction	NOUN
easat-5255	108	9	throughout	throughout	ADP
easat-5255	108	10	all	all	DET
easat-5255	108	11	channels	channel	NOUN
easat-5255	108	12	in	in	ADP
easat-5255	108	13	a	a	DET
easat-5255	108	14	timely	timely	ADJ
easat-5255	108	15	and	and	CCONJ
easat-5255	108	16	detailed	detailed	ADJ
easat-5255	108	17	manner	manner	NOUN
easat-5255	108	18	.	.	PUNCT
easat-5255	109	1	in	in	ADP
easat-5255	109	2	addition	addition	NOUN
easat-5255	109	3	,	,	PUNCT
easat-5255	109	4	the	the	DET
easat-5255	109	5	data	data	NOUN
easat-5255	109	6	layer	layer	NOUN
easat-5255	109	7	has	have	VERB
easat-5255	109	8	strict	strict	ADJ
easat-5255	109	9	policies	policy	NOUN
easat-5255	109	10	regarding	regard	VERB
easat-5255	109	11	data	data	NOUN
easat-5255	109	12	governance	governance	NOUN
easat-5255	109	13	for	for	ADP
easat-5255	109	14	the	the	DET
easat-5255	109	15	protection	protection	NOUN
easat-5255	109	16	of	of	ADP
easat-5255	109	17	privacy	privacy	NOUN
easat-5255	109	18	in	in	ADP
easat-5255	109	19	compliance	compliance	NOUN
easat-5255	109	20	with	with	ADP
easat-5255	109	21	regulations	regulation	NOUN
easat-5255	109	22	such	such	ADJ
easat-5255	109	23	as	as	ADP
easat-5255	109	24	gdpr	gdpr	NOUN
easat-5255	109	25	[	[	X
easat-5255	109	26	52	52	NUM
easat-5255	109	27	,	,	PUNCT
easat-5255	109	28	53	53	NUM
easat-5255	109	29	]	]	PUNCT
easat-5255	109	30	.	.	PUNCT
easat-5255	110	1	using	use	VERB
easat-5255	110	2	automated	automate	VERB
easat-5255	110	3	tools	tool	NOUN
easat-5255	110	4	to	to	PART
easat-5255	110	5	combine	combine	VERB
easat-5255	110	6	these	these	DET
easat-5255	110	7	data	datum	NOUN
easat-5255	110	8	sources	source	NOUN
easat-5255	110	9	facilitates	facilitate	VERB
easat-5255	110	10	the	the	DET
easat-5255	110	11	creation	creation	NOUN
easat-5255	110	12	of	of	ADP
easat-5255	110	13	a	a	DET
easat-5255	110	14	customer	customer	NOUN
easat-5255	110	15	360	360	NUM
easat-5255	110	16	view	view	NOUN
easat-5255	110	17	which	which	PRON
easat-5255	110	18	is	be	AUX
easat-5255	110	19	essential	essential	ADJ
easat-5255	110	20	for	for	ADP
easat-5255	110	21	the	the	DET
easat-5255	110	22	retailer	retailer	NOUN
easat-5255	110	23	's	's	PART
easat-5255	110	24	decisions	decision	NOUN
easat-5255	110	25	and	and	CCONJ
easat-5255	110	26	analyses	analysis	NOUN
easat-5255	110	27	in	in	ADP
easat-5255	110	28	an	an	DET
easat-5255	110	29	omnichannel	omnichannel	NOUN
easat-5255	110	30	environment	environment	NOUN
easat-5255	110	31	.	.	PUNCT
easat-5255	111	1	figure	figure	VERB
easat-5255	111	2	3	3	NUM
easat-5255	111	3	.	.	X
easat-5255	111	4	omnichannel	omnichannel	NOUN
easat-5255	111	5	retail	retail	ADJ
easat-5255	111	6	marketing	marketing	NOUN
easat-5255	111	7	data	datum	NOUN
easat-5255	111	8	layer	layer	NOUN
easat-5255	111	9	design	design	NOUN
easat-5255	111	10	.	.	PUNCT
easat-5255	112	1	in	in	ADP
easat-5255	112	2	the	the	DET
easat-5255	112	3	ai	ai	NOUN
easat-5255	112	4	-	-	PUNCT
easat-5255	112	5	based	base	VERB
easat-5255	112	6	evaluation	evaluation	NOUN
easat-5255	112	7	framework	framework	NOUN
easat-5255	112	8	of	of	ADP
easat-5255	112	9	omnichannel	omnichannel	NOUN
easat-5255	112	10	retail	retail	ADJ
easat-5255	112	11	marketing	marketing	NOUN
easat-5255	112	12	effectiveness	effectiveness	NOUN
easat-5255	112	13	shown	show	VERB
easat-5255	112	14	in	in	ADP
easat-5255	112	15	figure	figure	NOUN
easat-5255	112	16	3	3	NUM
easat-5255	112	17	,	,	PUNCT
easat-5255	112	18	the	the	DET
easat-5255	112	19	structure	structure	NOUN
easat-5255	112	20	of	of	ADP
easat-5255	112	21	the	the	DET
easat-5255	112	22	data	datum	NOUN
easat-5255	112	23	layer	layer	NOUN
easat-5255	112	24	is	be	AUX
easat-5255	112	25	depicted	depict	VERB
easat-5255	112	26	.	.	PUNCT
easat-5255	113	1	the	the	DET
easat-5255	113	2	integrated	integrate	VERB
easat-5255	113	3	data	datum	NOUN
easat-5255	113	4	repository	repository	NOUN
easat-5255	113	5	,	,	PUNCT
easat-5255	113	6	as	as	SCONJ
easat-5255	113	7	illustrated	illustrate	VERB
easat-5255	113	8	in	in	ADP
easat-5255	113	9	figure	figure	NOUN
easat-5255	113	10	3	3	NUM
easat-5255	113	11	,	,	PUNCT
easat-5255	113	12	is	be	AUX
easat-5255	113	13	surrounded	surround	VERB
easat-5255	113	14	by	by	ADP
easat-5255	113	15	a	a	DET
easat-5255	113	16	variety	variety	NOUN
easat-5255	113	17	of	of	ADP
easat-5255	113	18	data	datum	NOUN
easat-5255	113	19	inputs	input	NOUN
easat-5255	113	20	which	which	PRON
easat-5255	113	21	consolidate	consolidate	VERB
easat-5255	113	22	into	into	ADP
easat-5255	113	23	it	it	PRON
easat-5255	113	24	.	.	PUNCT
easat-5255	114	1	the	the	DET
easat-5255	114	2	integration	integration	NOUN
easat-5255	114	3	of	of	ADP
easat-5255	114	4	online	online	ADJ
easat-5255	114	5	,	,	PUNCT
easat-5255	114	6	offline	offline	ADJ
easat-5255	114	7	,	,	PUNCT
easat-5255	114	8	and	and	CCONJ
easat-5255	114	9	external	external	ADJ
easat-5255	114	10	data	datum	NOUN
easat-5255	114	11	into	into	ADP
easat-5255	114	12	a	a	DET
easat-5255	114	13	unified	unified	ADJ
easat-5255	114	14	data	data	NOUN
easat-5255	114	15	repository	repository	NOUN
easat-5255	114	16	is	be	AUX
easat-5255	114	17	presented	present	VERB
easat-5255	114	18	in	in	ADP
easat-5255	114	19	the	the	DET
easat-5255	114	20	diagram	diagram	NOUN
easat-5255	114	21	[	[	X
easat-5255	114	22	54	54	NUM
easat-5255	114	23	]	]	PUNCT
easat-5255	114	24	.	.	PUNCT
easat-5255	115	1	in	in	ADP
easat-5255	115	2	figure	figure	NOUN
easat-5255	115	3	3	3	NUM
easat-5255	115	4	,	,	PUNCT
easat-5255	115	5	we	we	PRON
easat-5255	115	6	can	can	AUX
easat-5255	115	7	see	see	VERB
easat-5255	115	8	how	how	SCONJ
easat-5255	115	9	data	datum	NOUN
easat-5255	115	10	from	from	ADP
easat-5255	115	11	loyalty	loyalty	NOUN
easat-5255	115	12	programmes	programme	NOUN
easat-5255	115	13	and	and	CCONJ
easat-5255	115	14	customer	customer	NOUN
easat-5255	115	15	relationship	relationship	NOUN
easat-5255	115	16	management	management	NOUN
easat-5255	115	17	(	(	PUNCT
easat-5255	115	18	crm	crm	NOUN
easat-5255	115	19	)	)	PUNCT
easat-5255	115	20	systems	system	NOUN
easat-5255	115	21	(	(	PUNCT
easat-5255	115	22	depicted	depict	VERB
easat-5255	115	23	in	in	ADP
easat-5255	115	24	green	green	NOUN
easat-5255	115	25	)	)	PUNCT
easat-5255	115	26	are	be	AUX
easat-5255	115	27	integrated	integrate	VERB
easat-5255	115	28	with	with	ADP
easat-5255	115	29	market	market	NOUN
easat-5255	115	30	research	research	NOUN
easat-5255	115	31	and	and	CCONJ
easat-5255	115	32	competitor	competitor	NOUN
easat-5255	115	33	analysis	analysis	NOUN
easat-5255	115	34	(	(	PUNCT
easat-5255	115	35	orange	orange	PROPN
easat-5255	115	36	)	)	PUNCT
easat-5255	115	37	together	together	ADV
easat-5255	115	38	with	with	ADP
easat-5255	115	39	e	e	NOUN
easat-5255	115	40	-	-	NOUN
easat-5255	115	41	commerce	commerce	NOUN
easat-5255	115	42	and	and	CCONJ
easat-5255	115	43	retail	retail	ADJ
easat-5255	115	44	data	datum	NOUN
easat-5255	115	45	(	(	PUNCT
easat-5255	115	46	blue	blue	NOUN
easat-5255	115	47	)	)	PUNCT
easat-5255	115	48	.	.	PUNCT
easat-5255	116	1	this	this	DET
easat-5255	116	2	design	design	NOUN
easat-5255	116	3	in	in	ADP
easat-5255	116	4	figure	figure	NOUN
easat-5255	116	5	3	3	NUM
easat-5255	116	6	shows	show	VERB
easat-5255	116	7	how	how	SCONJ
easat-5255	116	8	the	the	DET
easat-5255	116	9	collection	collection	NOUN
easat-5255	116	10	of	of	ADP
easat-5255	116	11	information	information	NOUN
easat-5255	116	12	from	from	ADP
easat-5255	116	13	an	an	DET
easat-5255	116	14	omnichannel	omnichannel	NOUN
easat-5255	116	15	retail	retail	ADJ
easat-5255	116	16	environment	environment	NOUN
easat-5255	116	17	is	be	AUX
easat-5255	116	18	integrated	integrate	VERB
easat-5255	116	19	,	,	PUNCT
easat-5255	116	20	by	by	ADP
easat-5255	116	21	having	have	VERB
easat-5255	116	22	multiple	multiple	ADJ
easat-5255	116	23	customer	customer	NOUN
easat-5255	116	24	engagement	engagement	NOUN
easat-5255	116	25	interfaces	interface	NOUN
easat-5255	116	26	and	and	CCONJ
easat-5255	116	27	other	other	ADJ
easat-5255	116	28	external	external	ADJ
easat-5255	116	29	market	market	NOUN
easat-5255	116	30	information	information	NOUN
easat-5255	116	31	.	.	PUNCT
easat-5255	117	1	these	these	DET
easat-5255	117	2	integrative	integrative	ADJ
easat-5255	117	3	capabilities	capability	NOUN
easat-5255	117	4	,	,	PUNCT
easat-5255	117	5	as	as	SCONJ
easat-5255	117	6	seen	see	VERB
easat-5255	117	7	in	in	ADP
easat-5255	117	8	figure	figure	NOUN
easat-5255	117	9	3	3	NUM
easat-5255	117	10	,	,	PUNCT
easat-5255	117	11	provide	provide	VERB
easat-5255	117	12	the	the	DET
easat-5255	117	13	retail	retail	ADJ
easat-5255	117	14	industry	industry	NOUN
easat-5255	117	15	with	with	ADP
easat-5255	117	16	a	a	DET
easat-5255	117	17	comprehensive	comprehensive	ADJ
easat-5255	117	18	understanding	understanding	NOUN
easat-5255	117	19	of	of	ADP
easat-5255	117	20	customer	customer	NOUN
easat-5255	117	21	activities	activity	NOUN
easat-5255	117	22	and	and	CCONJ
easat-5255	117	23	market	market	NOUN
easat-5255	117	24	interactions	interaction	NOUN
easat-5255	117	25	,	,	PUNCT
easat-5255	117	26	574	574	NUM
easat-5255	117	27	edelweiss	edelweiss	PROPN
easat-5255	117	28	applied	apply	VERB
easat-5255	117	29	science	science	NOUN
easat-5255	117	30	and	and	CCONJ
easat-5255	117	31	technology	technology	NOUN
easat-5255	117	32	issn	issn	PROPN
easat-5255	117	33	:	:	PUNCT
easat-5255	117	34	2576	2576	NUM
easat-5255	117	35	-	-	SYM
easat-5255	117	36	8484	8484	NUM
easat-5255	117	37	vol	vol	NOUN
easat-5255	117	38	.	.	PROPN
easat-5255	118	1	9	9	NUM
easat-5255	118	2	,	,	PUNCT
easat-5255	118	3	no	no	INTJ
easat-5255	118	4	.	.	NOUN
easat-5255	119	1	3	3	NUM
easat-5255	119	2	:	:	PUNCT
easat-5255	119	3	568	568	NUM
easat-5255	119	4	-	-	SYM
easat-5255	119	5	583	583	NUM
easat-5255	119	6	,	,	PUNCT
easat-5255	119	7	2025	2025	NUM
easat-5255	119	8	doi	doi	NOUN
easat-5255	119	9	:	:	PUNCT
easat-5255	119	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	119	11	©	©	PROPN
easat-5255	119	12	2025	2025	NUM
easat-5255	119	13	by	by	ADP
easat-5255	119	14	the	the	DET
easat-5255	119	15	authors	author	NOUN
easat-5255	119	16	;	;	PUNCT
easat-5255	119	17	licensee	licensee	PROPN
easat-5255	119	18	learning	learning	NOUN
easat-5255	119	19	gate	gate	NOUN
easat-5255	119	20	thereby	thereby	ADV
easat-5255	119	21	facilitating	facilitate	VERB
easat-5255	119	22	the	the	DET
easat-5255	119	23	deployment	deployment	NOUN
easat-5255	119	24	of	of	ADP
easat-5255	119	25	sophisticated	sophisticated	ADJ
easat-5255	119	26	analytics	analytic	NOUN
easat-5255	119	27	and	and	CCONJ
easat-5255	119	28	ai	ai	AUX
easat-5255	119	29	-	-	PUNCT
easat-5255	119	30	enabled	enable	VERB
easat-5255	119	31	governance	governance	NOUN
easat-5255	119	32	in	in	ADP
easat-5255	119	33	the	the	DET
easat-5255	119	34	subsequent	subsequent	ADJ
easat-5255	119	35	layers	layer	NOUN
easat-5255	119	36	of	of	ADP
easat-5255	119	37	the	the	DET
easat-5255	119	38	framework	framework	NOUN
easat-5255	119	39	.	.	PUNCT
easat-5255	120	1	3.3	3.3	NUM
easat-5255	120	2	.	.	PUNCT
easat-5255	121	1	analytical	analytical	ADJ
easat-5255	121	2	layer	layer	NOUN
easat-5255	121	3	design	design	VERB
easat-5255	121	4	the	the	DET
easat-5255	121	5	analytical	analytical	ADJ
easat-5255	121	6	aspect	aspect	NOUN
easat-5255	121	7	of	of	ADP
easat-5255	121	8	the	the	DET
easat-5255	121	9	ai	ai	NOUN
easat-5255	121	10	-	-	PUNCT
easat-5255	121	11	powered	power	VERB
easat-5255	121	12	framework	framework	NOUN
easat-5255	121	13	used	use	VERB
easat-5255	121	14	to	to	PART
easat-5255	121	15	measure	measure	VERB
easat-5255	121	16	the	the	DET
easat-5255	121	17	effectiveness	effectiveness	NOUN
easat-5255	121	18	of	of	ADP
easat-5255	121	19	omnichannel	omnichannel	NOUN
easat-5255	121	20	retail	retail	ADJ
easat-5255	121	21	marketing	marketing	NOUN
easat-5255	121	22	employs	employ	VERB
easat-5255	121	23	advanced	advanced	ADJ
easat-5255	121	24	artificial	artificial	ADJ
easat-5255	121	25	intelligence	intelligence	NOUN
easat-5255	121	26	and	and	CCONJ
easat-5255	121	27	machine	machine	NOUN
easat-5255	121	28	learning	learn	VERB
easat-5255	121	29	techniques	technique	NOUN
easat-5255	121	30	to	to	PART
easat-5255	121	31	extract	extract	VERB
easat-5255	121	32	meaningful	meaningful	ADJ
easat-5255	121	33	insights	insight	NOUN
easat-5255	121	34	from	from	ADP
easat-5255	121	35	a	a	DET
easat-5255	121	36	single	single	ADJ
easat-5255	121	37	repository	repository	NOUN
easat-5255	121	38	of	of	ADP
easat-5255	121	39	data	datum	NOUN
easat-5255	121	40	.	.	PUNCT
easat-5255	122	1	this	this	DET
easat-5255	122	2	module	module	NOUN
easat-5255	122	3	combines	combine	VERB
easat-5255	122	4	a	a	DET
easat-5255	122	5	range	range	NOUN
easat-5255	122	6	of	of	ADP
easat-5255	122	7	analytical	analytical	ADJ
easat-5255	122	8	methods	method	NOUN
easat-5255	122	9	[	[	X
easat-5255	122	10	55	55	NUM
easat-5255	122	11	,	,	PUNCT
easat-5255	122	12	56	56	NUM
easat-5255	122	13	]	]	PUNCT
easat-5255	122	14	including	include	VERB
easat-5255	122	15	predictive	predictive	ADJ
easat-5255	122	16	modeling	modeling	NOUN
easat-5255	122	17	,	,	PUNCT
easat-5255	122	18	customer	customer	NOUN
easat-5255	122	19	segmentation	segmentation	NOUN
easat-5255	122	20	,	,	PUNCT
easat-5255	122	21	sentiment	sentiment	NOUN
easat-5255	122	22	analysis	analysis	NOUN
easat-5255	122	23	,	,	PUNCT
easat-5255	122	24	and	and	CCONJ
easat-5255	122	25	attribution	attribution	NOUN
easat-5255	122	26	modeling	modeling	NOUN
easat-5255	122	27	.	.	PUNCT
easat-5255	123	1	using	use	VERB
easat-5255	123	2	advanced	advanced	ADJ
easat-5255	123	3	algorithms	algorithm	NOUN
easat-5255	123	4	,	,	PUNCT
easat-5255	123	5	the	the	DET
easat-5255	123	6	analytical	analytical	ADJ
easat-5255	123	7	module	module	NOUN
easat-5255	123	8	is	be	AUX
easat-5255	123	9	able	able	ADJ
easat-5255	123	10	to	to	PART
easat-5255	123	11	identify	identify	VERB
easat-5255	123	12	patterns	pattern	NOUN
easat-5255	123	13	in	in	ADP
easat-5255	123	14	consumer	consumer	NOUN
easat-5255	123	15	behavior	behavior	NOUN
easat-5255	123	16	,	,	PUNCT
easat-5255	123	17	predict	predict	VERB
easat-5255	123	18	nascent	nascent	ADJ
easat-5255	123	19	trends	trend	NOUN
easat-5255	123	20	,	,	PUNCT
easat-5255	123	21	and	and	CCONJ
easat-5255	123	22	measure	measure	VERB
easat-5255	123	23	the	the	DET
easat-5255	123	24	performance	performance	NOUN
easat-5255	123	25	of	of	ADP
easat-5255	123	26	marketing	marketing	NOUN
easat-5255	123	27	campaigns	campaign	NOUN
easat-5255	123	28	across	across	ADP
easat-5255	123	29	channels	channel	NOUN
easat-5255	123	30	.	.	PUNCT
easat-5255	124	1	in	in	ADP
easat-5255	124	2	addition	addition	NOUN
easat-5255	124	3	,	,	PUNCT
easat-5255	124	4	it	it	PRON
easat-5255	124	5	facilitates	facilitate	VERB
easat-5255	124	6	real	real	ADJ
easat-5255	124	7	-	-	PUNCT
easat-5255	124	8	time	time	NOUN
easat-5255	124	9	decision	decision	NOUN
easat-5255	124	10	-	-	PUNCT
easat-5255	124	11	making	making	NOUN
easat-5255	124	12	by	by	ADP
easat-5255	124	13	analyzing	analyze	VERB
easat-5255	124	14	live	live	ADJ
easat-5255	124	15	data	datum	NOUN
easat-5255	124	16	streams	stream	NOUN
easat-5255	124	17	and	and	CCONJ
easat-5255	124	18	providing	provide	VERB
easat-5255	124	19	instantaneous	instantaneous	ADJ
easat-5255	124	20	insights	insight	NOUN
easat-5255	124	21	.	.	PUNCT
easat-5255	125	1	serves	serve	VERB
easat-5255	125	2	as	as	ADP
easat-5255	125	3	the	the	DET
easat-5255	125	4	cognitive	cognitive	ADJ
easat-5255	125	5	core	core	NOUN
easat-5255	125	6	of	of	ADP
easat-5255	125	7	the	the	DET
easat-5255	125	8	framework	framework	NOUN
easat-5255	125	9	,	,	PUNCT
easat-5255	125	10	this	this	DET
easat-5255	125	11	analytical	analytical	ADJ
easat-5255	125	12	module	module	NOUN
easat-5255	125	13	translates	translate	VERB
easat-5255	125	14	raw	raw	ADJ
easat-5255	125	15	data	datum	NOUN
easat-5255	125	16	into	into	ADP
easat-5255	125	17	meaningful	meaningful	ADJ
easat-5255	125	18	insights	insight	NOUN
easat-5255	125	19	that	that	PRON
easat-5255	125	20	inform	inform	VERB
easat-5255	125	21	marketing	marketing	NOUN
easat-5255	125	22	strategies	strategy	NOUN
easat-5255	125	23	and	and	CCONJ
easat-5255	125	24	optimization	optimization	NOUN
easat-5255	125	25	initiatives	initiative	NOUN
easat-5255	125	26	within	within	ADP
easat-5255	125	27	the	the	DET
easat-5255	125	28	complex	complex	ADJ
easat-5255	125	29	omnichannel	omnichannel	NOUN
easat-5255	125	30	retail	retail	ADJ
easat-5255	125	31	environment	environment	NOUN
easat-5255	125	32	.	.	PUNCT
easat-5255	126	1	figure	figure	VERB
easat-5255	126	2	4	4	NUM
easat-5255	126	3	.	.	PUNCT
easat-5255	126	4	analysis	analysis	NOUN
easat-5255	126	5	layer	layer	NOUN
easat-5255	126	6	design	design	NOUN
easat-5255	126	7	of	of	ADP
easat-5255	126	8	ai	ai	NOUN
easat-5255	126	9	-	-	PUNCT
easat-5255	126	10	driven	drive	VERB
easat-5255	126	11	omnichannel	omnichannel	NOUN
easat-5255	126	12	retail	retail	ADJ
easat-5255	126	13	marketing	marketing	NOUN
easat-5255	126	14	framework	framework	NOUN
easat-5255	126	15	.	.	PUNCT
easat-5255	127	1	figure	figure	NOUN
easat-5255	127	2	4	4	NUM
easat-5255	127	3	shows	show	VERB
easat-5255	127	4	the	the	DET
easat-5255	127	5	structure	structure	NOUN
easat-5255	127	6	and	and	CCONJ
easat-5255	127	7	functional	functional	ADJ
easat-5255	127	8	processes	process	NOUN
easat-5255	127	9	of	of	ADP
easat-5255	127	10	the	the	DET
easat-5255	127	11	analytical	analytical	ADJ
easat-5255	127	12	component	component	NOUN
easat-5255	127	13	in	in	ADP
easat-5255	127	14	the	the	DET
easat-5255	127	15	suggested	suggest	VERB
easat-5255	127	16	framework	framework	NOUN
easat-5255	127	17	intended	intend	VERB
easat-5255	127	18	to	to	PART
easat-5255	127	19	assess	assess	VERB
easat-5255	127	20	the	the	DET
easat-5255	127	21	effectiveness	effectiveness	NOUN
easat-5255	127	22	of	of	ADP
easat-5255	127	23	ai	ai	NOUN
easat-5255	127	24	-	-	PUNCT
easat-5255	127	25	powered	power	VERB
easat-5255	127	26	omnichannel	omnichannel	NOUN
easat-5255	127	27	retail	retail	ADJ
easat-5255	127	28	marketing	marketing	NOUN
easat-5255	127	29	strategies	strategy	NOUN
easat-5255	127	30	.	.	PUNCT
easat-5255	128	1	the	the	DET
easat-5255	128	2	figure	figure	NOUN
easat-5255	128	3	shows	show	VERB
easat-5255	128	4	that	that	SCONJ
easat-5255	128	5	the	the	DET
easat-5255	128	6	process	process	NOUN
easat-5255	128	7	begins	begin	VERB
easat-5255	128	8	with	with	ADP
easat-5255	128	9	a	a	DET
easat-5255	128	10	centralized	centralized	ADJ
easat-5255	128	11	data	data	NOUN
easat-5255	128	12	store	store	NOUN
easat-5255	128	13	at	at	ADP
easat-5255	128	14	the	the	DET
easat-5255	128	15	top	top	NOUN
easat-5255	128	16	,	,	PUNCT
easat-5255	128	17	then	then	ADV
easat-5255	128	18	diverges	diverge	VERB
easat-5255	128	19	into	into	ADP
easat-5255	128	20	four	four	NUM
easat-5255	128	21	primary	primary	ADJ
easat-5255	128	22	analytical	analytical	ADJ
easat-5255	128	23	components	component	NOUN
easat-5255	128	24	:	:	PUNCT
easat-5255	128	25	sentiment	sentiment	NOUN
easat-5255	128	26	analysis	analysis	NOUN
easat-5255	128	27	,	,	PUNCT
easat-5255	128	28	attribution	attribution	NOUN
easat-5255	128	29	modeling	modeling	NOUN
easat-5255	128	30	,	,	PUNCT
easat-5255	128	31	predictive	predictive	ADJ
easat-5255	128	32	modeling	modeling	NOUN
easat-5255	128	33	,	,	PUNCT
easat-5255	128	34	and	and	CCONJ
easat-5255	128	35	customer	customer	NOUN
easat-5255	128	36	segmentation	segmentation	NOUN
easat-5255	128	37	.	.	PUNCT
easat-5255	129	1	figure	figure	NOUN
easat-5255	129	2	4	4	NUM
easat-5255	129	3	explains	explain	VERB
easat-5255	129	4	how	how	SCONJ
easat-5255	129	5	these	these	DET
easat-5255	129	6	analytical	analytical	ADJ
easat-5255	129	7	components	component	NOUN
easat-5255	129	8	are	be	AUX
easat-5255	129	9	linked	link	VERB
easat-5255	129	10	with	with	ADP
easat-5255	129	11	three	three	NUM
easat-5255	129	12	core	core	NOUN
easat-5255	129	13	ai	ai	NOUN
easat-5255	129	14	technologies	technology	NOUN
easat-5255	129	15	(	(	PUNCT
easat-5255	129	16	marked	mark	VERB
easat-5255	129	17	in	in	ADP
easat-5255	129	18	green	green	ADJ
easat-5255	129	19	):	):	PUNCT
easat-5255	129	20	deep	deep	ADJ
easat-5255	129	21	learning	learning	NOUN
easat-5255	129	22	networks	network	NOUN
easat-5255	129	23	,	,	PUNCT
easat-5255	129	24	natural	natural	ADJ
easat-5255	129	25	language	language	NOUN
easat-5255	129	26	processing	processing	NOUN
easat-5255	129	27	,	,	PUNCT
easat-5255	129	28	and	and	CCONJ
easat-5255	129	29	machine	machine	NOUN
easat-5255	129	30	learning	learn	VERB
easat-5255	129	31	algorithms	algorithm	NOUN
easat-5255	129	32	.	.	PUNCT
easat-5255	130	1	the	the	DET
easat-5255	130	2	figure	figure	NOUN
easat-5255	130	3	4	4	NUM
easat-5255	130	4	representation	representation	NOUN
easat-5255	130	5	clearly	clearly	ADV
easat-5255	130	6	shows	show	VERB
easat-5255	130	7	the	the	DET
easat-5255	130	8	integration	integration	NOUN
easat-5255	130	9	of	of	ADP
easat-5255	130	10	these	these	DET
easat-5255	130	11	technologies	technology	NOUN
easat-5255	130	12	in	in	ADP
easat-5255	130	13	the	the	DET
easat-5255	130	14	real	real	ADJ
easat-5255	130	15	-	-	PUNCT
easat-5255	130	16	time	time	NOUN
easat-5255	130	17	analytics	analytic	NOUN
easat-5255	130	18	engine	engine	NOUN
easat-5255	130	19	,	,	PUNCT
easat-5255	130	20	which	which	PRON
easat-5255	130	21	is	be	AUX
easat-5255	130	22	the	the	DET
easat-5255	130	23	central	central	ADJ
easat-5255	130	24	processing	processing	NOUN
easat-5255	130	25	unit	unit	NOUN
easat-5255	130	26	for	for	ADP
easat-5255	130	27	the	the	DET
easat-5255	130	28	analytical	analytical	ADJ
easat-5255	130	29	layer	layer	NOUN
easat-5255	130	30	.	.	PUNCT
easat-5255	131	1	from	from	ADP
easat-5255	131	2	figure	figure	NOUN
easat-5255	131	3	4	4	NUM
easat-5255	131	4	,	,	PUNCT
easat-5255	131	5	the	the	DET
easat-5255	131	6	final	final	ADJ
easat-5255	131	7	output	output	NOUN
easat-5255	131	8	is	be	AUX
easat-5255	131	9	actionable	actionable	ADJ
easat-5255	131	10	insights	insight	NOUN
easat-5255	131	11	(	(	PUNCT
easat-5255	131	12	marked	mark	VERB
easat-5255	131	13	in	in	ADP
easat-5255	131	14	yellow	yellow	ADJ
easat-5255	131	15	)	)	PUNCT
easat-5255	131	16	,	,	PUNCT
easat-5255	131	17	which	which	PRON
easat-5255	131	18	form	form	VERB
easat-5255	131	19	the	the	DET
easat-5255	131	20	basis	basis	NOUN
easat-5255	131	21	of	of	ADP
easat-5255	131	22	well	well	ADV
easat-5255	131	23	-	-	PUNCT
easat-5255	131	24	informed	inform	VERB
easat-5255	131	25	decision	decision	NOUN
easat-5255	131	26	-	-	PUNCT
easat-5255	131	27	making	make	VERB
easat-5255	131	28	processes	process	NOUN
easat-5255	131	29	in	in	ADP
easat-5255	131	30	marketing	marketing	NOUN
easat-5255	131	31	campaigns	campaign	NOUN
easat-5255	131	32	.	.	PUNCT
easat-5255	132	1	the	the	DET
easat-5255	132	2	diagram	diagram	NOUN
easat-5255	132	3	shown	show	VERB
easat-5255	132	4	in	in	ADP
easat-5255	132	5	figure	figure	NOUN
easat-5255	132	6	4	4	NUM
easat-5255	132	7	outlines	outline	VERB
easat-5255	132	8	the	the	DET
easat-5255	132	9	complex	complex	ADJ
easat-5255	132	10	methodologies	methodology	NOUN
easat-5255	132	11	used	use	VERB
easat-5255	132	12	in	in	ADP
easat-5255	132	13	the	the	DET
easat-5255	132	14	field	field	NOUN
easat-5255	132	15	of	of	ADP
easat-5255	132	16	data	datum	NOUN
easat-5255	132	17	analysis	analysis	NOUN
easat-5255	132	18	[	[	X
easat-5255	132	19	57	57	NUM
easat-5255	132	20	,	,	PUNCT
easat-5255	132	21	58	58	NUM
easat-5255	132	22	]	]	PUNCT
easat-5255	132	23	which	which	PRON
easat-5255	132	24	include	include	VERB
easat-5255	132	25	predictive	predictive	ADJ
easat-5255	132	26	modeling	modeling	NOUN
easat-5255	132	27	,	,	PUNCT
easat-5255	132	28	customer	customer	NOUN
easat-5255	132	29	segmentation	segmentation	NOUN
easat-5255	132	30	,	,	PUNCT
easat-5255	132	31	sentiment	sentiment	NOUN
easat-5255	132	32	analysis	analysis	NOUN
easat-5255	132	33	,	,	PUNCT
easat-5255	132	34	and	and	CCONJ
easat-5255	132	35	575	575	NUM
easat-5255	132	36	edelweiss	edelweiss	PROPN
easat-5255	132	37	applied	apply	VERB
easat-5255	132	38	science	science	NOUN
easat-5255	132	39	and	and	CCONJ
easat-5255	132	40	technology	technology	NOUN
easat-5255	132	41	issn	issn	PROPN
easat-5255	132	42	:	:	PUNCT
easat-5255	132	43	2576	2576	NUM
easat-5255	132	44	-	-	SYM
easat-5255	132	45	8484	8484	NUM
easat-5255	132	46	vol	vol	NOUN
easat-5255	132	47	.	.	PROPN
easat-5255	133	1	9	9	NUM
easat-5255	133	2	,	,	PUNCT
easat-5255	133	3	no	no	INTJ
easat-5255	133	4	.	.	NOUN
easat-5255	134	1	3	3	NUM
easat-5255	134	2	:	:	PUNCT
easat-5255	134	3	568	568	NUM
easat-5255	134	4	-	-	SYM
easat-5255	134	5	583	583	NUM
easat-5255	134	6	,	,	PUNCT
easat-5255	134	7	2025	2025	NUM
easat-5255	134	8	doi	doi	NOUN
easat-5255	134	9	:	:	PUNCT
easat-5255	134	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	134	11	©	©	PROPN
easat-5255	134	12	2025	2025	NUM
easat-5255	134	13	by	by	ADP
easat-5255	134	14	the	the	DET
easat-5255	134	15	authors	author	NOUN
easat-5255	134	16	;	;	PUNCT
easat-5255	134	17	licensee	licensee	PROPN
easat-5255	134	18	learning	learn	VERB
easat-5255	134	19	gate	gate	NOUN
easat-5255	134	20	attribution	attribution	NOUN
easat-5255	134	21	modeling	modeling	NOUN
easat-5255	134	22	.	.	PUNCT
easat-5255	135	1	as	as	SCONJ
easat-5255	135	2	shown	show	VERB
easat-5255	135	3	in	in	ADP
easat-5255	135	4	figure	figure	NOUN
easat-5255	135	5	4	4	NUM
easat-5255	135	6	,	,	PUNCT
easat-5255	135	7	these	these	DET
easat-5255	135	8	analytical	analytical	ADJ
easat-5255	135	9	techniques	technique	NOUN
easat-5255	135	10	are	be	AUX
easat-5255	135	11	enabled	enable	VERB
easat-5255	135	12	by	by	ADP
easat-5255	135	13	sophisticated	sophisticated	ADJ
easat-5255	135	14	machine	machine	NOUN
easat-5255	135	15	learning	learning	NOUN
easat-5255	135	16	algorithms	algorithm	NOUN
easat-5255	135	17	,	,	PUNCT
easat-5255	135	18	deep	deep	ADJ
easat-5255	135	19	learning	learning	NOUN
easat-5255	135	20	systems	system	NOUN
easat-5255	135	21	,	,	PUNCT
easat-5255	135	22	and	and	CCONJ
easat-5255	135	23	natural	natural	ADJ
easat-5255	135	24	language	language	NOUN
easat-5255	135	25	processing	processing	NOUN
easat-5255	135	26	technologies	technology	NOUN
easat-5255	135	27	.	.	PUNCT
easat-5255	136	1	at	at	ADP
easat-5255	136	2	the	the	DET
easat-5255	136	3	center	center	NOUN
easat-5255	136	4	of	of	ADP
easat-5255	136	5	this	this	DET
easat-5255	136	6	analytical	analytical	ADJ
easat-5255	136	7	framework	framework	NOUN
easat-5255	136	8	is	be	AUX
easat-5255	136	9	the	the	DET
easat-5255	136	10	real	real	ADJ
easat-5255	136	11	-	-	PUNCT
easat-5255	136	12	time	time	NOUN
easat-5255	136	13	analytics	analytic	NOUN
easat-5255	136	14	engine	engine	NOUN
easat-5255	136	15	,	,	PUNCT
easat-5255	136	16	which	which	PRON
easat-5255	136	17	combines	combine	VERB
easat-5255	136	18	inputs	input	NOUN
easat-5255	136	19	from	from	ADP
easat-5255	136	20	all	all	DET
easat-5255	136	21	analytical	analytical	ADJ
easat-5255	136	22	modules	module	NOUN
easat-5255	136	23	to	to	PART
easat-5255	136	24	deliver	deliver	VERB
easat-5255	136	25	timely	timely	ADJ
easat-5255	136	26	and	and	CCONJ
easat-5255	136	27	relevant	relevant	ADJ
easat-5255	136	28	insights	insight	NOUN
easat-5255	136	29	.	.	PUNCT
easat-5255	137	1	this	this	DET
easat-5255	137	2	integrated	integrate	VERB
easat-5255	137	3	analytical	analytical	ADJ
easat-5255	137	4	framework	framework	NOUN
easat-5255	137	5	,	,	PUNCT
easat-5255	137	6	as	as	SCONJ
easat-5255	137	7	shown	show	VERB
easat-5255	137	8	in	in	ADP
easat-5255	137	9	figure	figure	NOUN
easat-5255	137	10	4	4	NUM
easat-5255	137	11	,	,	PUNCT
easat-5255	137	12	enables	enable	VERB
easat-5255	137	13	retailers	retailer	NOUN
easat-5255	137	14	to	to	PART
easat-5255	137	15	derive	derive	VERB
easat-5255	137	16	deep	deep	ADJ
easat-5255	137	17	insights	insight	NOUN
easat-5255	137	18	into	into	ADP
easat-5255	137	19	consumer	consumer	NOUN
easat-5255	137	20	behavior	behavior	NOUN
easat-5255	137	21	,	,	PUNCT
easat-5255	137	22	optimize	optimize	VERB
easat-5255	137	23	marketing	marketing	NOUN
easat-5255	137	24	efforts	effort	NOUN
easat-5255	137	25	,	,	PUNCT
easat-5255	137	26	and	and	CCONJ
easat-5255	137	27	enhance	enhance	VERB
easat-5255	137	28	decision	decision	NOUN
easat-5255	137	29	-	-	PUNCT
easat-5255	137	30	making	making	NOUN
easat-5255	137	31	in	in	ADP
easat-5255	137	32	the	the	DET
easat-5255	137	33	fast	fast	ADV
easat-5255	137	34	-	-	PUNCT
easat-5255	137	35	changing	change	VERB
easat-5255	137	36	omnichannel	omnichannel	NOUN
easat-5255	137	37	retail	retail	ADJ
easat-5255	137	38	environment	environment	NOUN
easat-5255	137	39	.	.	PUNCT
easat-5255	138	1	3.4	3.4	NUM
easat-5255	138	2	.	.	PUNCT
easat-5255	138	3	decision	decision	NOUN
easat-5255	138	4	-	-	PUNCT
easat-5255	138	5	making	make	VERB
easat-5255	138	6	layer	layer	NOUN
easat-5255	138	7	design	design	VERB
easat-5255	138	8	the	the	DET
easat-5255	138	9	last	last	ADJ
easat-5255	138	10	element	element	NOUN
easat-5255	138	11	of	of	ADP
easat-5255	138	12	the	the	DET
easat-5255	138	13	framework	framework	NOUN
easat-5255	138	14	for	for	ADP
easat-5255	138	15	measuring	measure	VERB
easat-5255	138	16	the	the	DET
easat-5255	138	17	efficacy	efficacy	NOUN
easat-5255	138	18	of	of	ADP
easat-5255	138	19	ai	ai	NOUN
easat-5255	138	20	-	-	PUNCT
easat-5255	138	21	powered	power	VERB
easat-5255	138	22	omnichannel	omnichannel	NOUN
easat-5255	138	23	retail	retail	ADJ
easat-5255	138	24	marketing	marketing	NOUN
easat-5255	138	25	is	be	AUX
easat-5255	138	26	related	relate	VERB
easat-5255	138	27	to	to	ADP
easat-5255	138	28	decision	decision	NOUN
easat-5255	138	29	-	-	PUNCT
easat-5255	138	30	making	making	NOUN
easat-5255	138	31	,	,	PUNCT
easat-5255	138	32	where	where	SCONJ
easat-5255	138	33	insights	insight	NOUN
easat-5255	138	34	are	be	AUX
easat-5255	138	35	converted	convert	VERB
easat-5255	138	36	into	into	ADP
easat-5255	138	37	executable	executable	ADJ
easat-5255	138	38	strategies	strategy	NOUN
easat-5255	138	39	.	.	PUNCT
easat-5255	139	1	this	this	DET
easat-5255	139	2	section	section	NOUN
easat-5255	139	3	combines	combine	VERB
easat-5255	139	4	findings	finding	NOUN
easat-5255	139	5	from	from	ADP
easat-5255	139	6	the	the	DET
easat-5255	139	7	analytical	analytical	ADJ
easat-5255	139	8	stage	stage	NOUN
easat-5255	139	9	with	with	ADP
easat-5255	139	10	known	know	VERB
easat-5255	139	11	business	business	NOUN
easat-5255	139	12	practices	practice	NOUN
easat-5255	139	13	and	and	CCONJ
easat-5255	139	14	goals	goal	NOUN
easat-5255	139	15	to	to	PART
easat-5255	139	16	yield	yield	VERB
easat-5255	139	17	better	well	ADJ
easat-5255	139	18	marketing	marketing	NOUN
easat-5255	139	19	solutions	solution	NOUN
easat-5255	139	20	.	.	PUNCT
easat-5255	140	1	it	it	PRON
easat-5255	140	2	comprises	comprise	VERB
easat-5255	140	3	different	different	ADJ
easat-5255	140	4	decision	decision	NOUN
easat-5255	140	5	-	-	PUNCT
easat-5255	140	6	making	make	VERB
easat-5255	140	7	modules	module	NOUN
easat-5255	140	8	like	like	ADP
easat-5255	140	9	campaign	campaign	NOUN
easat-5255	140	10	optimization	optimization	NOUN
easat-5255	140	11	,	,	PUNCT
easat-5255	140	12	personalization	personalization	NOUN
easat-5255	140	13	systems	system	NOUN
easat-5255	140	14	,	,	PUNCT
easat-5255	140	15	resource	resource	NOUN
easat-5255	140	16	allocation	allocation	NOUN
easat-5255	140	17	,	,	PUNCT
easat-5255	140	18	and	and	CCONJ
easat-5255	140	19	channel	channel	NOUN
easat-5255	140	20	coordination	coordination	NOUN
easat-5255	140	21	.	.	PUNCT
easat-5255	141	1	in	in	ADP
easat-5255	141	2	this	this	DET
easat-5255	141	3	decision	decision	NOUN
easat-5255	141	4	-	-	PUNCT
easat-5255	141	5	making	make	VERB
easat-5255	141	6	space	space	NOUN
easat-5255	141	7	,	,	PUNCT
easat-5255	141	8	sophisticated	sophisticated	ADJ
easat-5255	141	9	algorithms	algorithm	NOUN
easat-5255	141	10	are	be	AUX
easat-5255	141	11	used	use	VERB
easat-5255	141	12	to	to	PART
easat-5255	141	13	balance	balance	VERB
easat-5255	141	14	short	short	ADJ
easat-5255	141	15	-	-	PUNCT
easat-5255	141	16	term	term	NOUN
easat-5255	141	17	profitability	profitability	NOUN
easat-5255	141	18	with	with	ADP
easat-5255	141	19	long	long	ADJ
easat-5255	141	20	-	-	PUNCT
easat-5255	141	21	term	term	NOUN
easat-5255	141	22	customer	customer	NOUN
easat-5255	141	23	value	value	NOUN
easat-5255	141	24	,	,	PUNCT
easat-5255	141	25	thus	thus	ADV
easat-5255	141	26	ensuring	ensure	VERB
easat-5255	141	27	sustainable	sustainable	ADJ
easat-5255	141	28	growth	growth	NOUN
easat-5255	141	29	.	.	PUNCT
easat-5255	142	1	additionally	additionally	ADV
easat-5255	142	2	,	,	PUNCT
easat-5255	142	3	it	it	PRON
easat-5255	142	4	involves	involve	VERB
easat-5255	142	5	feedback	feedback	NOUN
easat-5255	142	6	mechanisms	mechanism	NOUN
easat-5255	142	7	that	that	PRON
easat-5255	142	8	allow	allow	VERB
easat-5255	142	9	continuous	continuous	ADJ
easat-5255	142	10	improvement	improvement	NOUN
easat-5255	142	11	of	of	ADP
easat-5255	142	12	decision	decision	NOUN
easat-5255	142	13	-	-	PUNCT
easat-5255	142	14	making	make	VERB
easat-5255	142	15	processes	process	NOUN
easat-5255	142	16	based	base	VERB
easat-5255	142	17	on	on	ADP
easat-5255	142	18	real	real	ADJ
easat-5255	142	19	outcomes	outcome	NOUN
easat-5255	142	20	.	.	PUNCT
easat-5255	143	1	by	by	ADP
easat-5255	143	2	automating	automate	VERB
easat-5255	143	3	and	and	CCONJ
easat-5255	143	4	optimizing	optimize	VERB
easat-5255	143	5	intricate	intricate	ADJ
easat-5255	143	6	decision	decision	NOUN
easat-5255	143	7	-	-	PUNCT
easat-5255	143	8	making	make	VERB
easat-5255	143	9	tasks	task	NOUN
easat-5255	143	10	,	,	PUNCT
easat-5255	143	11	this	this	DET
easat-5255	143	12	section	section	NOUN
easat-5255	143	13	enables	enable	VERB
easat-5255	143	14	retailers	retailer	NOUN
easat-5255	143	15	to	to	PART
easat-5255	143	16	quickly	quickly	ADV
easat-5255	143	17	respond	respond	VERB
easat-5255	143	18	to	to	ADP
easat-5255	143	19	market	market	NOUN
easat-5255	143	20	fluctuations	fluctuation	NOUN
easat-5255	143	21	,	,	PUNCT
easat-5255	143	22	enhance	enhance	VERB
easat-5255	143	23	customer	customer	NOUN
easat-5255	143	24	experiences	experience	NOUN
easat-5255	143	25	,	,	PUNCT
easat-5255	143	26	and	and	CCONJ
easat-5255	143	27	optimize	optimize	VERB
easat-5255	143	28	marketing	marketing	NOUN
easat-5255	143	29	return	return	NOUN
easat-5255	143	30	on	on	ADP
easat-5255	143	31	investment	investment	NOUN
easat-5255	143	32	across	across	ADP
easat-5255	143	33	various	various	ADJ
easat-5255	143	34	channels	channel	NOUN
easat-5255	143	35	.	.	PUNCT
easat-5255	144	1	figure	figure	VERB
easat-5255	144	2	5	5	NUM
easat-5255	144	3	.	.	PUNCT
easat-5255	144	4	decision	decision	NOUN
easat-5255	144	5	layer	layer	NOUN
easat-5255	144	6	design	design	NOUN
easat-5255	144	7	of	of	ADP
easat-5255	144	8	ai	ai	NOUN
easat-5255	144	9	-	-	PUNCT
easat-5255	144	10	driven	drive	VERB
easat-5255	144	11	omnichannel	omnichannel	NOUN
easat-5255	144	12	retail	retail	ADJ
easat-5255	144	13	marketing	marketing	NOUN
easat-5255	144	14	framework	framework	NOUN
easat-5255	144	15	.	.	PUNCT
easat-5255	145	1	figure	figure	NOUN
easat-5255	145	2	5	5	NUM
easat-5255	145	3	illustrates	illustrate	VERB
easat-5255	145	4	the	the	DET
easat-5255	145	5	structural	structural	ADJ
easat-5255	145	6	architecture	architecture	NOUN
easat-5255	145	7	and	and	CCONJ
easat-5255	145	8	functional	functional	ADJ
easat-5255	145	9	processes	process	NOUN
easat-5255	145	10	of	of	ADP
easat-5255	145	11	the	the	DET
easat-5255	145	12	decision	decision	NOUN
easat-5255	145	13	layer	layer	NOUN
easat-5255	145	14	in	in	ADP
easat-5255	145	15	the	the	DET
easat-5255	145	16	system	system	NOUN
easat-5255	145	17	designed	design	VERB
easat-5255	145	18	to	to	PART
easat-5255	145	19	assess	assess	VERB
easat-5255	145	20	the	the	DET
easat-5255	145	21	efficacy	efficacy	NOUN
easat-5255	145	22	of	of	ADP
easat-5255	145	23	ai	ai	NOUN
easat-5255	145	24	-	-	PUNCT
easat-5255	145	25	powered	power	VERB
easat-5255	145	26	omnichannel	omnichannel	NOUN
easat-5255	145	27	retail	retail	ADJ
easat-5255	145	28	marketing	marketing	NOUN
easat-5255	145	29	.	.	PUNCT
easat-5255	146	1	at	at	ADP
easat-5255	146	2	the	the	DET
easat-5255	146	3	top	top	NOUN
easat-5255	146	4	of	of	ADP
easat-5255	146	5	figure	figure	NOUN
easat-5255	146	6	5	5	NUM
easat-5255	146	7	,	,	PUNCT
easat-5255	146	8	actionable	actionable	ADJ
easat-5255	146	9	insights	insight	NOUN
easat-5255	146	10	,	,	PUNCT
easat-5255	146	11	highlighted	highlight	VERB
easat-5255	146	12	in	in	ADP
easat-5255	146	13	yellow	yellow	ADJ
easat-5255	146	14	,	,	PUNCT
easat-5255	146	15	are	be	AUX
easat-5255	146	16	fed	feed	VERB
easat-5255	146	17	into	into	ADP
easat-5255	146	18	five	five	NUM
easat-5255	146	19	main	main	ADJ
easat-5255	146	20	decision	decision	NOUN
easat-5255	146	21	-	-	PUNCT
easat-5255	146	22	making	make	VERB
easat-5255	146	23	modules	module	NOUN
easat-5255	146	24	,	,	PUNCT
easat-5255	146	25	highlighted	highlight	VERB
easat-5255	146	26	in	in	ADP
easat-5255	146	27	light	light	ADJ
easat-5255	146	28	orange	orange	NOUN
easat-5255	146	29	:	:	PUNCT
easat-5255	146	30	campaign	campaign	NOUN
easat-5255	146	31	optimization	optimization	NOUN
easat-5255	146	32	,	,	PUNCT
easat-5255	146	33	personalization	personalization	NOUN
easat-5255	146	34	engine	engine	NOUN
easat-5255	146	35	,	,	PUNCT
easat-5255	146	36	resource	resource	NOUN
easat-5255	146	37	allocation	allocation	NOUN
easat-5255	146	38	,	,	PUNCT
easat-5255	146	39	crosschannel	crosschannel	NOUN
easat-5255	146	40	coordination	coordination	NOUN
easat-5255	146	41	,	,	PUNCT
easat-5255	146	42	and	and	CCONJ
easat-5255	146	43	strategies	strategy	NOUN
easat-5255	146	44	for	for	ADP
easat-5255	146	45	balancing	balance	VERB
easat-5255	146	46	short	short	ADJ
easat-5255	146	47	-	-	PUNCT
easat-5255	146	48	term	term	NOUN
easat-5255	146	49	profit	profit	NOUN
easat-5255	146	50	with	with	ADP
easat-5255	146	51	long	long	ADJ
easat-5255	146	52	-	-	PUNCT
easat-5255	146	53	term	term	NOUN
easat-5255	146	54	customer	customer	NOUN
easat-5255	146	55	value	value	NOUN
easat-5255	146	56	.	.	PUNCT
easat-5255	147	1	as	as	SCONJ
easat-5255	147	2	figure	figure	NOUN
easat-5255	147	3	5	5	NUM
easat-5255	147	4	shows	show	NOUN
easat-5255	147	5	,	,	PUNCT
easat-5255	147	6	these	these	DET
easat-5255	147	7	modules	module	NOUN
easat-5255	147	8	feed	feed	VERB
easat-5255	147	9	into	into	ADP
easat-5255	147	10	the	the	DET
easat-5255	147	11	central	central	ADJ
easat-5255	147	12	decision	decision	NOUN
easat-5255	147	13	optimization	optimization	NOUN
easat-5255	147	14	algorithm	algorithm	NOUN
easat-5255	147	15	,	,	PUNCT
easat-5255	147	16	which	which	PRON
easat-5255	147	17	forms	form	VERB
easat-5255	147	18	the	the	DET
easat-5255	147	19	core	core	NOUN
easat-5255	147	20	of	of	ADP
easat-5255	147	21	the	the	DET
easat-5255	147	22	decision	decision	NOUN
easat-5255	147	23	layer	layer	NOUN
easat-5255	147	24	.	.	PUNCT
easat-5255	148	1	figure	figure	NOUN
easat-5255	148	2	5	5	NUM
easat-5255	148	3	also	also	ADV
easat-5255	148	4	illustrates	illustrate	VERB
easat-5255	148	5	how	how	SCONJ
easat-5255	148	6	the	the	DET
easat-5255	148	7	optimized	optimize	VERB
easat-5255	148	8	marketing	marketing	NOUN
easat-5255	148	9	strategy	strategy	NOUN
easat-5255	148	10	,	,	PUNCT
easat-5255	148	11	highlighted	highlight	VERB
easat-5255	148	12	in	in	ADP
easat-5255	148	13	green	green	NOUN
easat-5255	148	14	,	,	PUNCT
easat-5255	148	15	is	be	AUX
easat-5255	148	16	generated	generate	VERB
easat-5255	148	17	from	from	ADP
easat-5255	148	18	this	this	DET
easat-5255	148	19	algorithm	algorithm	NOUN
easat-5255	148	20	,	,	PUNCT
easat-5255	148	21	with	with	ADP
easat-5255	148	22	performance	performance	NOUN
easat-5255	148	23	feedback	feedback	NOUN
easat-5255	148	24	,	,	PUNCT
easat-5255	148	25	highlighted	highlight	VERB
easat-5255	148	26	in	in	ADP
easat-5255	148	27	blue	blue	ADJ
easat-5255	148	28	,	,	PUNCT
easat-5255	148	29	enabling	enable	VERB
easat-5255	148	30	a	a	DET
easat-5255	148	31	process	process	NOUN
easat-5255	148	32	of	of	ADP
easat-5255	148	33	continuous	continuous	ADJ
easat-5255	148	34	improvement	improvement	NOUN
easat-5255	148	35	.	.	PUNCT
easat-5255	149	1	the	the	DET
easat-5255	149	2	figure	figure	NOUN
easat-5255	149	3	provided	provide	VERB
easat-5255	149	4	in	in	ADP
easat-5255	149	5	figure	figure	NOUN
easat-5255	149	6	5	5	NUM
easat-5255	149	7	explains	explain	VERB
easat-5255	149	8	the	the	DET
easat-5255	149	9	incorporation	incorporation	NOUN
easat-5255	149	10	of	of	ADP
easat-5255	149	11	actionable	actionable	ADJ
easat-5255	149	12	insights	insight	NOUN
easat-5255	149	13	into	into	ADP
easat-5255	149	14	multiple	multiple	ADJ
easat-5255	149	15	decision	decision	NOUN
easat-5255	149	16	-	-	PUNCT
easat-5255	149	17	making	make	VERB
easat-5255	149	18	frameworks	framework	NOUN
easat-5255	149	19	that	that	PRON
easat-5255	149	20	include	include	VERB
easat-5255	149	21	campaign	campaign	NOUN
easat-5255	149	22	optimization	optimization	NOUN
easat-5255	149	23	,	,	PUNCT
easat-5255	149	24	personalization	personalization	NOUN
easat-5255	149	25	plans	plan	NOUN
easat-5255	149	26	,	,	PUNCT
easat-5255	149	27	resource	resource	NOUN
easat-5255	149	28	allocation	allocation	NOUN
easat-5255	149	29	,	,	PUNCT
easat-5255	149	30	and	and	CCONJ
easat-5255	149	31	channel	channel	NOUN
easat-5255	149	32	alignment	alignment	NOUN
easat-5255	149	33	.	.	PUNCT
easat-5255	150	1	these	these	DET
easat-5255	150	2	frameworks	framework	NOUN
easat-5255	150	3	meet	meet	VERB
easat-5255	150	4	the	the	DET
easat-5255	150	5	convergence	convergence	NOUN
easat-5255	150	6	point	point	NOUN
easat-5255	150	7	in	in	ADP
easat-5255	150	8	a	a	DET
easat-5255	150	9	single	single	ADJ
easat-5255	150	10	decision	decision	NOUN
easat-5255	150	11	576	576	NUM
easat-5255	150	12	edelweiss	edelweiss	PROPN
easat-5255	150	13	applied	apply	VERB
easat-5255	150	14	science	science	NOUN
easat-5255	150	15	and	and	CCONJ
easat-5255	150	16	technology	technology	NOUN
easat-5255	150	17	issn	issn	PROPN
easat-5255	150	18	:	:	PUNCT
easat-5255	150	19	2576	2576	NUM
easat-5255	150	20	-	-	SYM
easat-5255	150	21	8484	8484	NUM
easat-5255	150	22	vol	vol	NOUN
easat-5255	150	23	.	.	PROPN
easat-5255	151	1	9	9	NUM
easat-5255	151	2	,	,	PUNCT
easat-5255	151	3	no	no	INTJ
easat-5255	151	4	.	.	NOUN
easat-5255	152	1	3	3	NUM
easat-5255	152	2	:	:	PUNCT
easat-5255	152	3	568	568	NUM
easat-5255	152	4	-	-	SYM
easat-5255	152	5	583	583	NUM
easat-5255	152	6	,	,	PUNCT
easat-5255	152	7	2025	2025	NUM
easat-5255	152	8	doi	doi	NOUN
easat-5255	152	9	:	:	PUNCT
easat-5255	152	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	152	11	©	©	PROPN
easat-5255	152	12	2025	2025	NUM
easat-5255	152	13	by	by	ADP
easat-5255	152	14	the	the	DET
easat-5255	152	15	authors	author	NOUN
easat-5255	152	16	;	;	PUNCT
easat-5255	152	17	licensee	licensee	PROPN
easat-5255	152	18	learning	learn	VERB
easat-5255	152	19	gate	gate	PROPN
easat-5255	152	20	optimization	optimization	NOUN
easat-5255	152	21	algorithm	algorithm	NOUN
easat-5255	152	22	that	that	PRON
easat-5255	152	23	balances	balance	VERB
easat-5255	152	24	short	short	ADJ
easat-5255	152	25	-	-	PUNCT
easat-5255	152	26	term	term	NOUN
easat-5255	152	27	gains	gain	NOUN
easat-5255	152	28	with	with	ADP
easat-5255	152	29	the	the	DET
easat-5255	152	30	long	long	ADJ
easat-5255	152	31	-	-	PUNCT
easat-5255	152	32	term	term	NOUN
easat-5255	152	33	value	value	NOUN
easat-5255	152	34	provided	provide	VERB
easat-5255	152	35	to	to	ADP
easat-5255	152	36	customers	customer	NOUN
easat-5255	152	37	.	.	PUNCT
easat-5255	153	1	a	a	DET
easat-5255	153	2	review	review	NOUN
easat-5255	153	3	of	of	ADP
easat-5255	153	4	figure	figure	NOUN
easat-5255	153	5	5	5	NUM
easat-5255	153	6	indicates	indicate	VERB
easat-5255	153	7	that	that	SCONJ
easat-5255	153	8	the	the	DET
easat-5255	153	9	ultimate	ultimate	ADJ
easat-5255	153	10	result	result	NOUN
easat-5255	153	11	is	be	AUX
easat-5255	153	12	an	an	DET
easat-5255	153	13	optimized	optimize	VERB
easat-5255	153	14	marketing	marketing	NOUN
easat-5255	153	15	strategy	strategy	NOUN
easat-5255	153	16	,	,	PUNCT
easat-5255	153	17	which	which	PRON
easat-5255	153	18	is	be	AUX
easat-5255	153	19	then	then	ADV
easat-5255	153	20	implemented	implement	VERB
easat-5255	153	21	and	and	CCONJ
easat-5255	153	22	tracked	track	VERB
easat-5255	153	23	.	.	PUNCT
easat-5255	154	1	the	the	DET
easat-5255	154	2	feedback	feedback	NOUN
easat-5255	154	3	loop	loop	NOUN
easat-5255	154	4	,	,	PUNCT
easat-5255	154	5	clearly	clearly	ADV
easat-5255	154	6	illustrated	illustrate	VERB
easat-5255	154	7	in	in	ADP
easat-5255	154	8	the	the	DET
easat-5255	154	9	lower	low	ADJ
easat-5255	154	10	part	part	NOUN
easat-5255	154	11	of	of	ADP
easat-5255	154	12	figure	figure	NOUN
easat-5255	154	13	5	5	NUM
easat-5255	154	14	,	,	PUNCT
easat-5255	154	15	represents	represent	VERB
easat-5255	154	16	the	the	DET
easat-5255	154	17	continuous	continuous	ADJ
easat-5255	154	18	optimization	optimization	NOUN
easat-5255	154	19	of	of	ADP
easat-5255	154	20	the	the	DET
easat-5255	154	21	decision	decision	NOUN
easat-5255	154	22	-	-	PUNCT
easat-5255	154	23	making	make	VERB
easat-5255	154	24	process	process	NOUN
easat-5255	154	25	based	base	VERB
easat-5255	154	26	on	on	ADP
easat-5255	154	27	empirical	empirical	ADJ
easat-5255	154	28	performance	performance	NOUN
easat-5255	154	29	metrics	metric	NOUN
easat-5255	154	30	.	.	PUNCT
easat-5255	155	1	this	this	DET
easat-5255	155	2	integrated	integrate	VERB
easat-5255	155	3	decision	decision	NOUN
easat-5255	155	4	layer	layer	NOUN
easat-5255	155	5	,	,	PUNCT
easat-5255	155	6	as	as	SCONJ
easat-5255	155	7	outlined	outline	VERB
easat-5255	155	8	in	in	ADP
easat-5255	155	9	figure	figure	NOUN
easat-5255	155	10	5	5	NUM
easat-5255	155	11	,	,	PUNCT
easat-5255	155	12	enables	enable	VERB
easat-5255	155	13	retailers	retailer	NOUN
easat-5255	155	14	to	to	PART
easat-5255	155	15	make	make	VERB
easat-5255	155	16	data	datum	NOUN
easat-5255	155	17	-	-	PUNCT
easat-5255	155	18	driven	drive	VERB
easat-5255	155	19	,	,	PUNCT
easat-5255	155	20	holistic	holistic	ADJ
easat-5255	155	21	marketing	marketing	NOUN
easat-5255	155	22	decisions	decision	NOUN
easat-5255	155	23	that	that	PRON
easat-5255	155	24	drive	drive	VERB
easat-5255	155	25	business	business	NOUN
easat-5255	155	26	effectiveness	effectiveness	NOUN
easat-5255	155	27	across	across	ADP
easat-5255	155	28	all	all	DET
easat-5255	155	29	channels	channel	NOUN
easat-5255	155	30	in	in	ADP
easat-5255	155	31	the	the	DET
easat-5255	155	32	complex	complex	ADJ
easat-5255	155	33	omnichannel	omnichannel	NOUN
easat-5255	155	34	retail	retail	ADJ
easat-5255	155	35	environment	environment	NOUN
easat-5255	155	36	.	.	PUNCT
easat-5255	156	1	4	4	X
easat-5255	156	2	.	.	X
easat-5255	156	3	key	key	ADJ
easat-5255	156	4	technology	technology	NOUN
easat-5255	156	5	innovation	innovation	NOUN
easat-5255	156	6	4.1	4.1	NUM
easat-5255	156	7	.	.	PUNCT
easat-5255	157	1	adaptive	adaptive	ADJ
easat-5255	157	2	optimization	optimization	NOUN
easat-5255	157	3	of	of	ADP
easat-5255	157	4	marketing	marketing	NOUN
easat-5255	157	5	strategy	strategy	NOUN
easat-5255	157	6	based	base	VERB
easat-5255	157	7	on	on	ADP
easat-5255	157	8	reinforcement	reinforcement	NOUN
easat-5255	157	9	learning	learn	VERB
easat-5255	157	10	the	the	DET
easat-5255	157	11	recently	recently	ADV
easat-5255	157	12	enhanced	enhance	VERB
easat-5255	157	13	ai	ai	VERB
easat-5255	157	14	manifold	manifold	ADJ
easat-5255	157	15	for	for	SCONJ
easat-5255	157	16	retail	retail	ADJ
easat-5255	157	17	marketing	marketing	NOUN
easat-5255	157	18	omni	omni	ADJ
easat-5255	157	19	channels	channel	NOUN
easat-5255	157	20	developed	develop	VERB
easat-5255	157	21	to	to	PART
easat-5255	157	22	target	target	VERB
easat-5255	157	23	marketing	marketing	NOUN
easat-5255	157	24	techniques	technique	NOUN
easat-5255	157	25	based	base	VERB
easat-5255	157	26	on	on	ADP
easat-5255	157	27	customer	customer	NOUN
easat-5255	157	28	profiling	profiling	NOUN
easat-5255	157	29	employs	employ	VERB
easat-5255	157	30	multi	multi	ADJ
easat-5255	157	31	-	-	ADJ
easat-5255	157	32	armed	armed	ADJ
easat-5255	157	33	bandit	bandit	NOUN
easat-5255	157	34	systems	system	NOUN
easat-5255	157	35	to	to	PART
easat-5255	157	36	manage	manage	VERB
easat-5255	157	37	marketing	marketing	NOUN
easat-5255	157	38	-	-	PUNCT
easat-5255	157	39	focused	focus	VERB
easat-5255	157	40	ml	ml	NOUN
easat-5255	157	41	algorithms	algorithm	NOUN
easat-5255	157	42	that	that	PRON
easat-5255	157	43	utilize	utilize	VERB
easat-5255	157	44	reinforcement	reinforcement	NOUN
easat-5255	157	45	learning	learning	NOUN
easat-5255	157	46	to	to	PART
easat-5255	157	47	continuously	continuously	ADV
easat-5255	157	48	modify	modify	VERB
easat-5255	157	49	marketing	marketing	NOUN
easat-5255	157	50	approaches	approach	NOUN
easat-5255	157	51	in	in	ADP
easat-5255	157	52	real	real	ADJ
easat-5255	157	53	time	time	NOUN
easat-5255	157	54	.	.	PUNCT
easat-5255	158	1	reinforcement	reinforcement	NOUN
easat-5255	158	2	learning	learning	NOUN
easat-5255	158	3	is	be	AUX
easat-5255	158	4	a	a	DET
easat-5255	158	5	paradigm	paradigm	NOUN
easat-5255	158	6	for	for	ADP
easat-5255	158	7	solving	solve	VERB
easat-5255	158	8	complex	complex	ADJ
easat-5255	158	9	problems	problem	NOUN
easat-5255	158	10	through	through	ADP
easat-5255	158	11	decision	decision	NOUN
easat-5255	158	12	making	making	NOUN
easat-5255	158	13	,	,	PUNCT
easat-5255	158	14	and	and	CCONJ
easat-5255	158	15	often	often	ADV
easat-5255	158	16	helps	help	VERB
easat-5255	158	17	to	to	PART
easat-5255	158	18	provide	provide	VERB
easat-5255	158	19	real	real	ADJ
easat-5255	158	20	-	-	PUNCT
easat-5255	158	21	time	time	NOUN
easat-5255	158	22	strategy	strategy	NOUN
easat-5255	158	23	augmentation	augmentation	NOUN
easat-5255	158	24	based	base	VERB
easat-5255	158	25	on	on	ADP
easat-5255	158	26	market	market	NOUN
easat-5255	158	27	logic	logic	NOUN
easat-5255	158	28	.	.	PUNCT
easat-5255	159	1	the	the	DET
easat-5255	159	2	systems	system	NOUN
easat-5255	159	3	operate	operate	VERB
easat-5255	159	4	with	with	ADP
easat-5255	159	5	an	an	DET
easat-5255	159	6	intelligent	intelligent	ADJ
easat-5255	159	7	agent	agent	NOUN
easat-5255	159	8	in	in	ADP
easat-5255	159	9	a	a	DET
easat-5255	159	10	dynamically	dynamically	ADV
easat-5255	159	11	controlled	control	VERB
easat-5255	159	12	environment	environment	NOUN
easat-5255	159	13	that	that	PRON
easat-5255	159	14	alters	alter	VERB
easat-5255	159	15	its	its	PRON
easat-5255	159	16	selections	selection	NOUN
easat-5255	159	17	based	base	VERB
easat-5255	159	18	on	on	ADP
easat-5255	159	19	the	the	DET
easat-5255	159	20	reactions	reaction	NOUN
easat-5255	159	21	that	that	PRON
easat-5255	159	22	each	each	DET
easat-5255	159	23	decision	decision	NOUN
easat-5255	159	24	yields	yield	VERB
easat-5255	159	25	.	.	PUNCT
easat-5255	160	1	q	q	X
easat-5255	160	2	-	-	PUNCT
easat-5255	160	3	learning	learning	NOUN
easat-5255	160	4	or	or	CCONJ
easat-5255	160	5	deep	deep	ADJ
easat-5255	160	6	q	q	NOUN
easat-5255	160	7	-	-	PUNCT
easat-5255	160	8	networks	network	NOUN
easat-5255	160	9	enable	enable	VERB
easat-5255	160	10	users	user	NOUN
easat-5255	160	11	to	to	PART
easat-5255	160	12	find	find	VERB
easat-5255	160	13	a	a	DET
easat-5255	160	14	proper	proper	ADJ
easat-5255	160	15	ratio	ratio	NOUN
easat-5255	160	16	between	between	ADP
easat-5255	160	17	applying	apply	VERB
easat-5255	160	18	new	new	ADJ
easat-5255	160	19	techniques	technique	NOUN
easat-5255	160	20	and	and	CCONJ
easat-5255	160	21	using	use	VERB
easat-5255	160	22	those	those	PRON
easat-5255	160	23	which	which	PRON
easat-5255	160	24	have	have	AUX
easat-5255	160	25	already	already	ADV
easat-5255	160	26	proved	prove	VERB
easat-5255	160	27	to	to	PART
easat-5255	160	28	be	be	AUX
easat-5255	160	29	effective	effective	ADJ
easat-5255	160	30	,	,	PUNCT
easat-5255	160	31	and	and	CCONJ
easat-5255	160	32	navigate	navigate	VERB
easat-5255	160	33	in	in	ADP
easat-5255	160	34	an	an	DET
easat-5255	160	35	enormous	enormous	ADJ
easat-5255	160	36	space	space	NOUN
easat-5255	160	37	of	of	ADP
easat-5255	160	38	machine	machine	NOUN
easat-5255	160	39	strategy	strategy	NOUN
easat-5255	160	40	marketing	marketing	NOUN
easat-5255	160	41	structures	structure	NOUN
easat-5255	160	42	.	.	PUNCT
easat-5255	161	1	this	this	DET
easat-5255	161	2	method	method	NOUN
easat-5255	161	3	resolves	resolve	VERB
easat-5255	161	4	all	all	PRON
easat-5255	161	5	of	of	ADP
easat-5255	161	6	the	the	DET
easat-5255	161	7	complex	complex	ADJ
easat-5255	161	8	problems	problem	NOUN
easat-5255	161	9	of	of	ADP
easat-5255	161	10	instantaneous	instantaneous	ADJ
easat-5255	161	11	sales	sale	NOUN
easat-5255	161	12	,	,	PUNCT
easat-5255	161	13	longer	long	ADJ
easat-5255	161	14	-	-	PUNCT
easat-5255	161	15	term	term	NOUN
easat-5255	161	16	customer	customer	NOUN
easat-5255	161	17	value	value	NOUN
easat-5255	161	18	,	,	PUNCT
easat-5255	161	19	brand	brand	NOUN
easat-5255	161	20	value	value	NOUN
easat-5255	161	21	,	,	PUNCT
easat-5255	161	22	or	or	CCONJ
easat-5255	161	23	any	any	DET
easat-5255	161	24	combination	combination	NOUN
easat-5255	161	25	of	of	ADP
easat-5255	161	26	them	they	PRON
easat-5255	161	27	.	.	PUNCT
easat-5255	162	1	it	it	PRON
easat-5255	162	2	efficiently	efficiently	ADV
easat-5255	162	3	manages	manage	VERB
easat-5255	162	4	primary	primary	ADJ
easat-5255	162	5	responses	response	NOUN
easat-5255	162	6	which	which	PRON
easat-5255	162	7	are	be	AUX
easat-5255	162	8	non	non	ADJ
easat-5255	162	9	-	-	ADJ
easat-5255	162	10	linear	linear	ADJ
easat-5255	162	11	customer	customer	NOUN
easat-5255	162	12	responses	response	NOUN
easat-5255	162	13	with	with	ADP
easat-5255	162	14	a	a	DET
easat-5255	162	15	variety	variety	NOUN
easat-5255	162	16	of	of	ADP
easat-5255	162	17	fixed	fix	VERB
easat-5255	162	18	choices	choice	NOUN
easat-5255	162	19	to	to	PART
easat-5255	162	20	restructure	restructure	VERB
easat-5255	162	21	depending	depend	VERB
easat-5255	162	22	on	on	ADP
easat-5255	162	23	the	the	DET
easat-5255	162	24	instant	instant	ADJ
easat-5255	162	25	changes	change	NOUN
easat-5255	162	26	in	in	ADP
easat-5255	162	27	preferences	preference	NOUN
easat-5255	162	28	of	of	ADP
easat-5255	162	29	the	the	DET
easat-5255	162	30	market	market	NOUN
easat-5255	162	31	or	or	CCONJ
easat-5255	162	32	the	the	DET
easat-5255	162	33	competitive	competitive	ADJ
easat-5255	162	34	automobile	automobile	NOUN
easat-5255	162	35	environment	environment	NOUN
easat-5255	162	36	.	.	PUNCT
easat-5255	163	1	contextually	contextually	ADV
easat-5255	163	2	,	,	PUNCT
easat-5255	163	3	customer	customer	NOUN
easat-5255	163	4	-	-	PUNCT
easat-5255	163	5	focused	focus	VERB
easat-5255	163	6	marketing	marketing	NOUN
easat-5255	163	7	techniques	technique	NOUN
easat-5255	163	8	beyond	beyond	ADP
easat-5255	163	9	powerful	powerful	ADJ
easat-5255	163	10	recognition	recognition	NOUN
easat-5255	163	11	invoke	invoke	VERB
easat-5255	163	12	new	new	ADJ
easat-5255	163	13	terms	term	NOUN
easat-5255	163	14	such	such	ADJ
easat-5255	163	15	as	as	ADP
easat-5255	163	16	deep	deep	ADJ
easat-5255	163	17	learning	learning	NOUN
easat-5255	163	18	and	and	CCONJ
easat-5255	163	19	artificial	artificial	ADJ
easat-5255	163	20	intelligence	intelligence	NOUN
easat-5255	163	21	in	in	ADP
easat-5255	163	22	marketing	market	VERB
easat-5255	163	23	optimization	optimization	NOUN
easat-5255	163	24	through	through	ADP
easat-5255	163	25	providing	provide	VERB
easat-5255	163	26	the	the	DET
easat-5255	163	27	right	right	ADJ
easat-5255	163	28	message	message	NOUN
easat-5255	163	29	at	at	ADP
easat-5255	163	30	the	the	DET
easat-5255	163	31	right	right	ADJ
easat-5255	163	32	time	time	NOUN
easat-5255	163	33	,	,	PUNCT
easat-5255	163	34	devoid	devoid	ADJ
easat-5255	163	35	of	of	ADP
easat-5255	163	36	marketing	marketing	NOUN
easat-5255	163	37	clutter	clutter	NOUN
easat-5255	163	38	.	.	PUNCT
easat-5255	164	1	4.2	4.2	NUM
easat-5255	164	2	.	.	PUNCT
easat-5255	165	1	multi	multi	ADJ
easat-5255	165	2	-	-	ADJ
easat-5255	165	3	target	target	ADJ
easat-5255	165	4	optimized	optimize	VERB
easat-5255	165	5	channel	channel	NOUN
easat-5255	165	6	resource	resource	NOUN
easat-5255	165	7	allocation	allocation	NOUN
easat-5255	165	8	the	the	DET
easat-5255	165	9	use	use	NOUN
easat-5255	165	10	of	of	ADP
easat-5255	165	11	multi	multi	ADJ
easat-5255	165	12	-	-	ADJ
easat-5255	165	13	objective	objective	ADJ
easat-5255	165	14	optimization	optimization	NOUN
easat-5255	165	15	approaches	approach	VERB
easat-5255	165	16	for	for	ADP
easat-5255	165	17	ai	ai	ADV
easat-5255	165	18	-	-	PUNCT
easat-5255	165	19	driven	drive	VERB
easat-5255	165	20	omnichannel	omnichannel	NOUN
easat-5255	165	21	retail	retail	ADJ
easat-5255	165	22	marketing	marketing	NOUN
easat-5255	165	23	is	be	AUX
easat-5255	165	24	a	a	DET
easat-5255	165	25	wholly	wholly	ADV
easat-5255	165	26	new	new	ADJ
easat-5255	165	27	concept	concept	NOUN
easat-5255	165	28	.	.	PUNCT
easat-5255	166	1	this	this	DET
easat-5255	166	2	model	model	NOUN
easat-5255	166	3	helps	help	VERB
easat-5255	166	4	address	address	VERB
easat-5255	166	5	the	the	DET
easat-5255	166	6	complex	complex	ADJ
easat-5255	166	7	issue	issue	NOUN
easat-5255	166	8	of	of	ADP
easat-5255	166	9	how	how	SCONJ
easat-5255	166	10	to	to	PART
easat-5255	166	11	optimize	optimize	VERB
easat-5255	166	12	the	the	DET
easat-5255	166	13	allocation	allocation	NOUN
easat-5255	166	14	of	of	ADP
easat-5255	166	15	marketing	marketing	NOUN
easat-5255	166	16	resources	resource	NOUN
easat-5255	166	17	to	to	ADP
easat-5255	166	18	multiple	multiple	ADJ
easat-5255	166	19	channels	channel	NOUN
easat-5255	166	20	,	,	PUNCT
easat-5255	166	21	each	each	PRON
easat-5255	166	22	with	with	ADP
easat-5255	166	23	numerous	numerous	ADJ
easat-5255	166	24	,	,	PUNCT
easat-5255	166	25	often	often	ADV
easat-5255	166	26	conflicting	conflicting	ADJ
easat-5255	166	27	objectives	objective	NOUN
easat-5255	166	28	.	.	PUNCT
easat-5255	167	1	the	the	DET
easat-5255	167	2	use	use	NOUN
easat-5255	167	3	of	of	ADP
easat-5255	167	4	advanced	advanced	ADJ
easat-5255	167	5	algorithms	algorithm	NOUN
easat-5255	167	6	,	,	PUNCT
easat-5255	167	7	whether	whether	SCONJ
easat-5255	167	8	genetic	genetic	ADJ
easat-5255	167	9	,	,	PUNCT
easat-5255	167	10	particle	particle	NOUN
easat-5255	167	11	swarm	swarm	NOUN
easat-5255	167	12	,	,	PUNCT
easat-5255	167	13	or	or	CCONJ
easat-5255	167	14	others	other	NOUN
easat-5255	167	15	,	,	PUNCT
easat-5255	167	16	enables	enable	VERB
easat-5255	167	17	the	the	DET
easat-5255	167	18	system	system	NOUN
easat-5255	167	19	to	to	PART
easat-5255	167	20	effectively	effectively	ADV
easat-5255	167	21	search	search	VERB
easat-5255	167	22	the	the	DET
easat-5255	167	23	high	high	ADV
easat-5255	167	24	-	-	PUNCT
easat-5255	167	25	dimensional	dimensional	ADJ
easat-5255	167	26	solution	solution	NOUN
easat-5255	167	27	space	space	NOUN
easat-5255	167	28	for	for	ADP
easat-5255	167	29	optimal	optimal	ADJ
easat-5255	167	30	pareto	pareto	ADJ
easat-5255	167	31	allocations	allocation	NOUN
easat-5255	167	32	.	.	PUNCT
easat-5255	168	1	such	such	ADJ
easat-5255	168	2	allocations	allocation	NOUN
easat-5255	168	3	aim	aim	VERB
easat-5255	168	4	at	at	ADP
easat-5255	168	5	achieving	achieve	VERB
easat-5255	168	6	customer	customer	NOUN
easat-5255	168	7	engagement	engagement	NOUN
easat-5255	168	8	,	,	PUNCT
easat-5255	168	9	sales	sale	NOUN
easat-5255	168	10	revenue	revenue	NOUN
easat-5255	168	11	,	,	PUNCT
easat-5255	168	12	brand	brand	NOUN
easat-5255	168	13	awareness	awareness	NOUN
easat-5255	168	14	,	,	PUNCT
easat-5255	168	15	and	and	CCONJ
easat-5255	168	16	marketing	marketing	NOUN
easat-5255	168	17	expenditures	expenditure	NOUN
easat-5255	168	18	.	.	PUNCT
easat-5255	169	1	the	the	DET
easat-5255	169	2	optimization	optimization	NOUN
easat-5255	169	3	procedures	procedure	NOUN
easat-5255	169	4	also	also	ADV
easat-5255	169	5	consider	consider	VERB
easat-5255	169	6	the	the	DET
easat-5255	169	7	possible	possible	ADJ
easat-5255	169	8	synergistic	synergistic	ADJ
easat-5255	169	9	and	and	CCONJ
easat-5255	169	10	cannibalistic	cannibalistic	ADJ
easat-5255	169	11	effects	effect	NOUN
easat-5255	169	12	of	of	ADP
easat-5255	169	13	all	all	DET
easat-5255	169	14	the	the	DET
easat-5255	169	15	proportions	proportion	NOUN
easat-5255	169	16	,	,	PUNCT
easat-5255	169	17	guaranteeing	guarantee	VERB
easat-5255	169	18	that	that	SCONJ
easat-5255	169	19	all	all	DET
easat-5255	169	20	the	the	DET
easat-5255	169	21	proportions	proportion	NOUN
easat-5255	169	22	are	be	AUX
easat-5255	169	23	supportive	supportive	ADJ
easat-5255	169	24	of	of	ADP
easat-5255	169	25	a	a	DET
easat-5255	169	26	balanced	balanced	ADJ
easat-5255	169	27	approach	approach	NOUN
easat-5255	169	28	to	to	ADP
easat-5255	169	29	optimization	optimization	NOUN
easat-5255	169	30	.	.	PUNCT
easat-5255	170	1	this	this	PRON
easat-5255	170	2	enables	enable	VERB
easat-5255	170	3	retailers	retailer	NOUN
easat-5255	170	4	to	to	PART
easat-5255	170	5	more	more	ADV
easat-5255	170	6	responsively	responsively	ADV
easat-5255	170	7	adjust	adjust	VERB
easat-5255	170	8	their	their	PRON
easat-5255	170	9	channel	channel	NOUN
easat-5255	170	10	mix	mix	NOUN
easat-5255	170	11	according	accord	VERB
easat-5255	170	12	to	to	ADP
easat-5255	170	13	market	market	NOUN
easat-5255	170	14	and	and	CCONJ
easat-5255	170	15	customer	customer	NOUN
easat-5255	170	16	needs	need	VERB
easat-5255	170	17	as	as	ADV
easat-5255	170	18	well	well	ADV
easat-5255	170	19	as	as	ADP
easat-5255	170	20	competitive	competitive	ADJ
easat-5255	170	21	activity	activity	NOUN
easat-5255	170	22	,	,	PUNCT
easat-5255	170	23	thus	thus	ADV
easat-5255	170	24	improving	improve	VERB
easat-5255	170	25	the	the	DET
easat-5255	170	26	efficiency	efficiency	NOUN
easat-5255	170	27	and	and	CCONJ
easat-5255	170	28	effectiveness	effectiveness	NOUN
easat-5255	170	29	of	of	ADP
easat-5255	170	30	omnichannel	omnichannel	NOUN
easat-5255	170	31	marketing	marketing	NOUN
easat-5255	170	32	.	.	PUNCT
easat-5255	171	1	4.3	4.3	NUM
easat-5255	171	2	.	.	PUNCT
easat-5255	171	3	figure	figure	NOUN
easat-5255	171	4	customer	customer	NOUN
easat-5255	171	5	value	value	NOUN
easat-5255	171	6	evaluation	evaluation	NOUN
easat-5255	171	7	supported	support	VERB
easat-5255	171	8	by	by	ADP
easat-5255	171	9	the	the	DET
easat-5255	171	10	neural	neural	ADJ
easat-5255	171	11	network	network	NOUN
easat-5255	171	12	evaluating	evaluate	VERB
easat-5255	171	13	customer	customer	NOUN
easat-5255	171	14	worth	worth	ADJ
easat-5255	171	15	with	with	ADP
easat-5255	171	16	graph	graph	NOUN
easat-5255	171	17	neural	neural	ADJ
easat-5255	171	18	networks	network	NOUN
easat-5255	171	19	support	support	NOUN
easat-5255	171	20	for	for	ADP
easat-5255	171	21	the	the	DET
easat-5255	171	22	first	first	ADJ
easat-5255	171	23	time	time	NOUN
easat-5255	171	24	in	in	ADP
easat-5255	171	25	omnichannel	omnichannel	NOUN
easat-5255	171	26	retail	retail	ADJ
easat-5255	171	27	marketing	marketing	NOUN
easat-5255	171	28	is	be	AUX
easat-5255	171	29	something	something	PRON
easat-5255	171	30	novel	novel	ADJ
easat-5255	171	31	.	.	PUNCT
easat-5255	172	1	it	it	PRON
easat-5255	172	2	has	have	AUX
easat-5255	172	3	been	be	AUX
easat-5255	172	4	noted	note	VERB
easat-5255	172	5	that	that	SCONJ
easat-5255	172	6	a	a	DET
easat-5255	172	7	graph	graph	NOUN
easat-5255	172	8	approach	approach	NOUN
easat-5255	172	9	is	be	AUX
easat-5255	172	10	powerful	powerful	ADJ
easat-5255	172	11	because	because	SCONJ
easat-5255	172	12	it	it	PRON
easat-5255	172	13	captures	capture	VERB
easat-5255	172	14	the	the	DET
easat-5255	172	15	complex	complex	ADJ
easat-5255	172	16	interrelations	interrelation	NOUN
easat-5255	172	17	of	of	ADP
easat-5255	172	18	customers	customer	NOUN
easat-5255	172	19	,	,	PUNCT
easat-5255	172	20	products	product	NOUN
easat-5255	172	21	,	,	PUNCT
easat-5255	172	22	and	and	CCONJ
easat-5255	172	23	channels	channel	NOUN
easat-5255	172	24	within	within	ADP
easat-5255	172	25	the	the	DET
easat-5255	172	26	retail	retail	ADJ
easat-5255	172	27	world	world	NOUN
easat-5255	172	28	.	.	PUNCT
easat-5255	173	1	with	with	ADP
easat-5255	173	2	customers	customer	NOUN
easat-5255	173	3	as	as	ADP
easat-5255	173	4	nodes	node	NOUN
easat-5255	173	5	and	and	CCONJ
easat-5255	173	6	their	their	PRON
easat-5255	173	7	connections	connection	NOUN
easat-5255	173	8	as	as	ADP
easat-5255	173	9	edges	edge	NOUN
easat-5255	173	10	,	,	PUNCT
easat-5255	173	11	gnns	gnn	NOUN
easat-5255	173	12	are	be	AUX
easat-5255	173	13	able	able	ADJ
easat-5255	173	14	to	to	PART
easat-5255	173	15	detect	detect	VERB
easat-5255	173	16	complex	complex	ADJ
easat-5255	173	17	patterns	pattern	NOUN
easat-5255	173	18	of	of	ADP
easat-5255	173	19	influence	influence	NOUN
easat-5255	173	20	and	and	CCONJ
easat-5255	173	21	behaviour	behaviour	NOUN
easat-5255	173	22	which	which	PRON
easat-5255	173	23	more	more	ADV
easat-5255	173	24	often	often	ADV
easat-5255	173	25	than	than	SCONJ
easat-5255	173	26	not	not	PART
easat-5255	173	27	go	go	VERB
easat-5255	173	28	undetected	undetected	ADJ
easat-5255	173	29	with	with	ADP
easat-5255	173	30	conventional	conventional	ADJ
easat-5255	173	31	approaches	approach	NOUN
easat-5255	173	32	.	.	PUNCT
easat-5255	174	1	using	use	VERB
easat-5255	174	2	social	social	ADJ
easat-5255	174	3	connections	connection	NOUN
easat-5255	174	4	,	,	PUNCT
easat-5255	174	5	purchase	purchase	NOUN
easat-5255	174	6	history	history	NOUN
easat-5255	174	7	,	,	PUNCT
easat-5255	174	8	and	and	CCONJ
easat-5255	174	9	channel	channel	NOUN
easat-5255	174	10	interactions	interaction	NOUN
easat-5255	174	11	,	,	PUNCT
easat-5255	174	12	the	the	DET
easat-5255	174	13	network	network	NOUN
easat-5255	174	14	is	be	AUX
easat-5255	174	15	trained	train	VERB
easat-5255	174	16	to	to	PART
easat-5255	174	17	build	build	VERB
easat-5255	174	18	relevant	relevant	ADJ
easat-5255	174	19	information	information	NOUN
easat-5255	174	20	within	within	ADP
easat-5255	174	21	the	the	DET
easat-5255	174	22	customer	customer	NOUN
easat-5255	174	23	’s	’s	PART
easat-5255	174	24	local	local	ADJ
easat-5255	174	25	network	network	NOUN
easat-5255	174	26	.	.	PUNCT
easat-5255	175	1	this	this	PRON
easat-5255	175	2	enables	enable	VERB
easat-5255	175	3	more	more	ADV
easat-5255	175	4	accurate	accurate	ADJ
easat-5255	175	5	predictions	prediction	NOUN
easat-5255	175	6	for	for	ADP
easat-5255	175	7	customer	customer	NOUN
easat-5255	175	8	lifetime	lifetime	NOUN
easat-5255	175	9	value	value	NOUN
easat-5255	175	10	,	,	PUNCT
easat-5255	175	11	churn	churn	NOUN
easat-5255	175	12	probability	probability	NOUN
easat-5255	175	13	,	,	PUNCT
easat-5255	175	14	and	and	CCONJ
easat-5255	175	15	marketing	marketing	NOUN
easat-5255	175	16	response	response	NOUN
easat-5255	175	17	accuracy	accuracy	NOUN
easat-5255	175	18	.	.	PUNCT
easat-5255	176	1	gnn	gnn	PROPN
easat-5255	176	2	's	's	PART
easat-5255	176	3	approach	approach	NOUN
easat-5255	176	4	also	also	ADV
easat-5255	176	5	enables	enable	VERB
easat-5255	176	6	an	an	DET
easat-5255	176	7	577	577	NUM
easat-5255	176	8	edelweiss	edelweiss	PROPN
easat-5255	176	9	applied	apply	VERB
easat-5255	176	10	science	science	NOUN
easat-5255	176	11	and	and	CCONJ
easat-5255	176	12	technology	technology	NOUN
easat-5255	176	13	issn	issn	PROPN
easat-5255	176	14	:	:	PUNCT
easat-5255	176	15	2576	2576	NUM
easat-5255	176	16	-	-	SYM
easat-5255	176	17	8484	8484	NUM
easat-5255	176	18	vol	vol	NOUN
easat-5255	176	19	.	.	PROPN
easat-5255	177	1	9	9	NUM
easat-5255	177	2	,	,	PUNCT
easat-5255	177	3	no	no	INTJ
easat-5255	177	4	.	.	NOUN
easat-5255	178	1	3	3	NUM
easat-5255	178	2	:	:	PUNCT
easat-5255	178	3	568	568	NUM
easat-5255	178	4	-	-	SYM
easat-5255	178	5	583	583	NUM
easat-5255	178	6	,	,	PUNCT
easat-5255	178	7	2025	2025	NUM
easat-5255	178	8	doi	doi	NOUN
easat-5255	178	9	:	:	PUNCT
easat-5255	178	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	178	11	©	©	PROPN
easat-5255	178	12	2025	2025	NUM
easat-5255	178	13	by	by	ADP
easat-5255	178	14	the	the	DET
easat-5255	178	15	authors	author	NOUN
easat-5255	178	16	;	;	PUNCT
easat-5255	178	17	licensee	licensee	PROPN
easat-5255	178	18	learning	learning	PROPN
easat-5255	178	19	gate	gate	PROPN
easat-5255	178	20	organization	organization	PROPN
easat-5255	178	21	to	to	PART
easat-5255	178	22	target	target	VERB
easat-5255	178	23	profitable	profitable	ADJ
easat-5255	178	24	customer	customer	NOUN
easat-5255	178	25	segments	segment	NOUN
easat-5255	178	26	and	and	CCONJ
easat-5255	178	27	advantageous	advantageous	ADJ
easat-5255	178	28	nodes	node	NOUN
easat-5255	178	29	in	in	ADP
easat-5255	178	30	the	the	DET
easat-5255	178	31	network	network	NOUN
easat-5255	178	32	,	,	PUNCT
easat-5255	178	33	leading	lead	VERB
easat-5255	178	34	to	to	ADP
easat-5255	178	35	improved	improve	VERB
easat-5255	178	36	omnichannel	omnichannel	NOUN
easat-5255	178	37	marketing	marketing	NOUN
easat-5255	178	38	efficiency	efficiency	NOUN
easat-5255	178	39	.	.	PUNCT
easat-5255	179	1	4.4	4.4	NUM
easat-5255	179	2	.	.	PUNCT
easat-5255	180	1	automated	automate	VERB
easat-5255	180	2	abnormal	abnormal	ADJ
easat-5255	180	3	condition	condition	NOUN
easat-5255	180	4	detection	detection	NOUN
easat-5255	180	5	and	and	CCONJ
easat-5255	180	6	risk	risk	NOUN
easat-5255	180	7	early	early	ADV
easat-5255	180	8	warning	warn	VERB
easat-5255	180	9	automated	automate	VERB
easat-5255	180	10	anomaly	anomaly	NOUN
easat-5255	180	11	detection	detection	NOUN
easat-5255	180	12	and	and	CCONJ
easat-5255	180	13	risk	risk	NOUN
easat-5255	180	14	warning	warning	NOUN
easat-5255	180	15	systems	system	NOUN
easat-5255	180	16	are	be	AUX
easat-5255	180	17	breakthroughs	breakthrough	NOUN
easat-5255	180	18	in	in	ADP
easat-5255	180	19	the	the	DET
easat-5255	180	20	use	use	NOUN
easat-5255	180	21	of	of	ADP
easat-5255	180	22	ai	ai	NOUN
easat-5255	180	23	in	in	ADP
easat-5255	180	24	omnichannel	omnichannel	NOUN
easat-5255	180	25	retail	retail	ADJ
easat-5255	180	26	marketing	marketing	NOUN
easat-5255	180	27	.	.	PUNCT
easat-5255	181	1	this	this	DET
easat-5255	181	2	kind	kind	NOUN
easat-5255	181	3	of	of	ADP
easat-5255	181	4	technology	technology	NOUN
easat-5255	181	5	uses	use	VERB
easat-5255	181	6	the	the	DET
easat-5255	181	7	newest	new	ADJ
easat-5255	181	8	machine	machine	NOUN
easat-5255	181	9	learning	learning	NOUN
easat-5255	181	10	methods	method	NOUN
easat-5255	181	11	,	,	PUNCT
easat-5255	181	12	like	like	ADP
easat-5255	181	13	isolation	isolation	NOUN
easat-5255	181	14	forests	forest	NOUN
easat-5255	181	15	and	and	CCONJ
easat-5255	181	16	autoencoders	autoencoder	NOUN
easat-5255	181	17	,	,	PUNCT
easat-5255	181	18	to	to	PART
easat-5255	181	19	scan	scan	VERB
easat-5255	181	20	and	and	CCONJ
easat-5255	181	21	check	check	VERB
easat-5255	181	22	all	all	DET
easat-5255	181	23	channels	channel	NOUN
easat-5255	181	24	for	for	ADP
easat-5255	181	25	real	real	ADJ
easat-5255	181	26	-	-	PUNCT
easat-5255	181	27	time	time	NOUN
easat-5255	181	28	data	datum	NOUN
easat-5255	181	29	continuously	continuously	ADV
easat-5255	181	30	.	.	PUNCT
easat-5255	182	1	the	the	DET
easat-5255	182	2	system	system	NOUN
easat-5255	182	3	detects	detect	VERB
easat-5255	182	4	patterns	pattern	NOUN
easat-5255	182	5	of	of	ADP
easat-5255	182	6	normal	normal	ADJ
easat-5255	182	7	behaviour	behaviour	NOUN
easat-5255	182	8	for	for	ADP
easat-5255	182	9	any	any	DET
easat-5255	182	10	given	give	VERB
easat-5255	182	11	period	period	NOUN
easat-5255	182	12	and	and	CCONJ
easat-5255	182	13	is	be	AUX
easat-5255	182	14	capable	capable	ADJ
easat-5255	182	15	of	of	ADP
easat-5255	182	16	spotting	spot	VERB
easat-5255	182	17	any	any	DET
easat-5255	182	18	deviations	deviation	NOUN
easat-5255	182	19	which	which	PRON
easat-5255	182	20	can	can	AUX
easat-5255	182	21	equate	equate	VERB
easat-5255	182	22	to	to	ADP
easat-5255	182	23	both	both	DET
easat-5255	182	24	risks	risk	NOUN
easat-5255	182	25	and	and	CCONJ
easat-5255	182	26	opportunities	opportunity	NOUN
easat-5255	182	27	.	.	PUNCT
easat-5255	183	1	these	these	DET
easat-5255	183	2	anomalies	anomaly	NOUN
easat-5255	183	3	could	could	AUX
easat-5255	183	4	include	include	VERB
easat-5255	183	5	drastic	drastic	ADJ
easat-5255	183	6	changes	change	NOUN
easat-5255	183	7	in	in	ADP
easat-5255	183	8	consumer	consumer	NOUN
easat-5255	183	9	behaviour	behaviour	NOUN
easat-5255	183	10	patterns	pattern	NOUN
easat-5255	183	11	,	,	PUNCT
easat-5255	183	12	changes	change	NOUN
easat-5255	183	13	in	in	ADP
easat-5255	183	14	stock	stock	NOUN
easat-5255	183	15	levels	level	NOUN
easat-5255	183	16	,	,	PUNCT
easat-5255	183	17	or	or	CCONJ
easat-5255	183	18	new	new	ADJ
easat-5255	183	19	market	market	NOUN
easat-5255	183	20	trends	trend	NOUN
easat-5255	183	21	and	and	CCONJ
easat-5255	183	22	activities	activity	NOUN
easat-5255	183	23	from	from	ADP
easat-5255	183	24	competitors	competitor	NOUN
easat-5255	183	25	.	.	PUNCT
easat-5255	184	1	the	the	DET
easat-5255	184	2	system	system	NOUN
easat-5255	184	3	also	also	ADV
easat-5255	184	4	encompasses	encompass	VERB
easat-5255	184	5	assessing	assess	VERB
easat-5255	184	6	the	the	DET
easat-5255	184	7	magnitudes	magnitude	NOUN
easat-5255	184	8	of	of	ADP
easat-5255	184	9	impact	impact	NOUN
easat-5255	184	10	of	of	ADP
easat-5255	184	11	the	the	DET
easat-5255	184	12	anomalies	anomaly	NOUN
easat-5255	184	13	and	and	CCONJ
easat-5255	184	14	providing	provide	VERB
easat-5255	184	15	the	the	DET
easat-5255	184	16	appropriate	appropriate	ADJ
easat-5255	184	17	marketing	marketing	NOUN
easat-5255	184	18	team	team	NOUN
easat-5255	184	19	with	with	ADP
easat-5255	184	20	prioritised	prioritise	VERB
easat-5255	184	21	alert	alert	NOUN
easat-5255	184	22	notifications	notification	NOUN
easat-5255	184	23	.	.	PUNCT
easat-5255	185	1	with	with	ADP
easat-5255	185	2	automation	automation	NOUN
easat-5255	185	3	,	,	PUNCT
easat-5255	185	4	these	these	DET
easat-5255	185	5	prompt	prompt	ADJ
easat-5255	185	6	responses	response	NOUN
easat-5255	185	7	ensure	ensure	VERB
easat-5255	185	8	that	that	SCONJ
easat-5255	185	9	retailers	retailer	NOUN
easat-5255	185	10	can	can	AUX
easat-5255	185	11	effectively	effectively	ADV
easat-5255	185	12	manage	manage	VERB
easat-5255	185	13	issues	issue	NOUN
easat-5255	185	14	,	,	PUNCT
easat-5255	185	15	constrain	constrain	VERB
easat-5255	185	16	risks	risk	NOUN
easat-5255	185	17	,	,	PUNCT
easat-5255	185	18	and	and	CCONJ
easat-5255	185	19	seize	seize	VERB
easat-5255	185	20	elusive	elusive	ADJ
easat-5255	185	21	opportunities	opportunity	NOUN
easat-5255	185	22	.	.	PUNCT
easat-5255	186	1	with	with	ADP
easat-5255	186	2	this	this	DET
easat-5255	186	3	automation	automation	NOUN
easat-5255	186	4	,	,	PUNCT
easat-5255	186	5	retailers	retailer	NOUN
easat-5255	186	6	can	can	AUX
easat-5255	186	7	effectively	effectively	ADV
easat-5255	186	8	monitor	monitor	VERB
easat-5255	186	9	their	their	PRON
easat-5255	186	10	complex	complex	ADJ
easat-5255	186	11	omnichannel	omnichannel	NOUN
easat-5255	186	12	operations	operation	NOUN
easat-5255	186	13	.	.	PUNCT
easat-5255	187	1	automated	automate	VERB
easat-5255	187	2	systems	system	NOUN
easat-5255	187	3	enable	enable	VERB
easat-5255	187	4	marketers	marketer	NOUN
easat-5255	187	5	to	to	PART
easat-5255	187	6	make	make	VERB
easat-5255	187	7	timely	timely	ADJ
easat-5255	187	8	marketing	marketing	NOUN
easat-5255	187	9	decisions	decision	NOUN
easat-5255	187	10	whilst	whilst	SCONJ
easat-5255	187	11	maintaining	maintain	VERB
easat-5255	187	12	effectiveness	effectiveness	NOUN
easat-5255	187	13	regardless	regardless	ADV
easat-5255	187	14	of	of	ADP
easat-5255	187	15	the	the	DET
easat-5255	187	16	retailer	retailer	NOUN
easat-5255	187	17	dynamic	dynamic	ADJ
easat-5255	187	18	.	.	PUNCT
easat-5255	188	1	5	5	X
easat-5255	188	2	.	.	X
easat-5255	188	3	experimental	experimental	ADJ
easat-5255	188	4	verification	verification	NOUN
easat-5255	188	5	and	and	CCONJ
easat-5255	188	6	case	case	NOUN
easat-5255	188	7	analysis	analysis	NOUN
easat-5255	188	8	5.1	5.1	NUM
easat-5255	188	9	.	.	PUNCT
easat-5255	189	1	experimental	experimental	ADJ
easat-5255	189	2	design	design	NOUN
easat-5255	189	3	real	real	ADJ
easat-5255	189	4	-	-	PUNCT
easat-5255	189	5	life	life	NOUN
easat-5255	189	6	case	case	NOUN
easat-5255	189	7	studies	study	NOUN
easat-5255	189	8	,	,	PUNCT
easat-5255	189	9	along	along	ADP
easat-5255	189	10	with	with	ADP
easat-5255	189	11	controlled	control	VERB
easat-5255	189	12	experiments	experiment	NOUN
easat-5255	189	13	,	,	PUNCT
easat-5255	189	14	have	have	AUX
easat-5255	189	15	been	be	AUX
easat-5255	189	16	utilized	utilize	VERB
easat-5255	189	17	in	in	ADP
easat-5255	189	18	the	the	DET
easat-5255	189	19	a	a	PROPN
easat-5255	189	20	/	/	SYM
easat-5255	189	21	b	b	NOUN
easat-5255	189	22	testing	testing	NOUN
easat-5255	189	23	outline	outline	NOUN
easat-5255	189	24	and	and	CCONJ
easat-5255	189	25	are	be	AUX
easat-5255	189	26	being	be	AUX
easat-5255	189	27	used	use	VERB
easat-5255	189	28	in	in	ADP
easat-5255	189	29	an	an	DET
easat-5255	189	30	attempt	attempt	NOUN
easat-5255	189	31	to	to	PART
easat-5255	189	32	validate	validate	VERB
easat-5255	189	33	ai	ai	VERB
easat-5255	189	34	-	-	PUNCT
easat-5255	189	35	driven	drive	VERB
easat-5255	189	36	omnichannel	omnichannel	NOUN
easat-5255	189	37	retail	retail	ADJ
easat-5255	189	38	marketing	marketing	NOUN
easat-5255	189	39	.	.	PUNCT
easat-5255	190	1	the	the	DET
easat-5255	190	2	experiment	experiment	NOUN
easat-5255	190	3	involves	involve	VERB
easat-5255	190	4	over	over	ADP
easat-5255	190	5	500	500	NUM
easat-5255	190	6	retail	retail	ADJ
easat-5255	190	7	stores	store	NOUN
easat-5255	190	8	and	and	CCONJ
easat-5255	190	9	their	their	PRON
easat-5255	190	10	respective	respective	ADJ
easat-5255	190	11	ecommerce	ecommerce	NOUN
easat-5255	190	12	outlets	outlet	NOUN
easat-5255	190	13	using	use	VERB
easat-5255	190	14	a	a	DET
easat-5255	190	15	randomized	randomized	ADJ
easat-5255	190	16	controlled	control	VERB
easat-5255	190	17	trial	trial	NOUN
easat-5255	190	18	design	design	NOUN
easat-5255	190	19	.	.	PUNCT
easat-5255	191	1	the	the	DET
easat-5255	191	2	ai	ai	ADJ
easat-5255	191	3	-	-	PUNCT
easat-5255	191	4	driven	drive	VERB
easat-5255	191	5	framework	framework	NOUN
easat-5255	191	6	is	be	AUX
easat-5255	191	7	implemented	implement	VERB
easat-5255	191	8	in	in	ADP
easat-5255	191	9	half	half	NOUN
easat-5255	191	10	of	of	ADP
easat-5255	191	11	the	the	DET
easat-5255	191	12	stores	store	NOUN
easat-5255	191	13	,	,	PUNCT
easat-5255	191	14	where	where	SCONJ
easat-5255	191	15	sales	sale	NOUN
easat-5255	191	16	and	and	CCONJ
easat-5255	191	17	engagement	engagement	NOUN
easat-5255	191	18	metrics	metric	NOUN
easat-5255	191	19	are	be	AUX
easat-5255	191	20	recorded	record	VERB
easat-5255	191	21	,	,	PUNCT
easat-5255	191	22	while	while	SCONJ
easat-5255	191	23	traditional	traditional	ADJ
easat-5255	191	24	methods	method	NOUN
easat-5255	191	25	are	be	AUX
easat-5255	191	26	utilized	utilize	VERB
easat-5255	191	27	in	in	ADP
easat-5255	191	28	the	the	DET
easat-5255	191	29	other	other	ADJ
easat-5255	191	30	half	half	NOUN
easat-5255	191	31	.	.	PUNCT
easat-5255	192	1	in	in	ADP
easat-5255	192	2	addition	addition	NOUN
easat-5255	192	3	to	to	ADP
easat-5255	192	4	sales	sale	NOUN
easat-5255	192	5	revenue	revenue	NOUN
easat-5255	192	6	,	,	PUNCT
easat-5255	192	7	customer	customer	NOUN
easat-5255	192	8	engagement	engagement	NOUN
easat-5255	192	9	and	and	CCONJ
easat-5255	192	10	marketing	marketing	NOUN
easat-5255	192	11	roi	roi	NOUN
easat-5255	192	12	,	,	PUNCT
easat-5255	192	13	customer	customer	NOUN
easat-5255	192	14	engagement	engagement	NOUN
easat-5255	192	15	rate	rate	NOUN
easat-5255	192	16	,	,	PUNCT
easat-5255	192	17	sales	sale	NOUN
easat-5255	192	18	revenue	revenue	NOUN
easat-5255	192	19	,	,	PUNCT
easat-5255	192	20	and	and	CCONJ
easat-5255	192	21	revenue	revenue	NOUN
easat-5255	192	22	to	to	ADP
easat-5255	192	23	marketing	marketing	NOUN
easat-5255	192	24	ratio	ratio	NOUN
easat-5255	192	25	are	be	AUX
easat-5255	192	26	recorded	record	VERB
easat-5255	192	27	for	for	ADP
easat-5255	192	28	the	the	DET
easat-5255	192	29	six	six	NUM
easat-5255	192	30	months	month	NOUN
easat-5255	192	31	in	in	ADP
easat-5255	192	32	which	which	PRON
easat-5255	192	33	the	the	DET
easat-5255	192	34	marketing	marketing	NOUN
easat-5255	192	35	framework	framework	NOUN
easat-5255	192	36	is	be	AUX
easat-5255	192	37	employed	employ	VERB
easat-5255	192	38	.	.	PUNCT
easat-5255	193	1	aside	aside	ADV
easat-5255	193	2	from	from	ADP
easat-5255	193	3	the	the	DET
easat-5255	193	4	quantitative	quantitative	ADJ
easat-5255	193	5	data	datum	NOUN
easat-5255	193	6	collected	collect	VERB
easat-5255	193	7	,	,	PUNCT
easat-5255	193	8	psychographic	psychographic	ADJ
easat-5255	193	9	data	datum	NOUN
easat-5255	193	10	is	be	AUX
easat-5255	193	11	gathered	gather	VERB
easat-5255	193	12	through	through	ADP
easat-5255	193	13	customer	customer	NOUN
easat-5255	193	14	surveys	survey	NOUN
easat-5255	193	15	and	and	CCONJ
easat-5255	193	16	focus	focus	VERB
easat-5255	193	17	groups	group	NOUN
easat-5255	193	18	to	to	PART
easat-5255	193	19	assess	assess	VERB
easat-5255	193	20	their	their	PRON
easat-5255	193	21	perception	perception	NOUN
easat-5255	193	22	of	of	ADP
easat-5255	193	23	the	the	DET
easat-5255	193	24	omnichannel	omnichannel	NOUN
easat-5255	193	25	experience	experience	NOUN
easat-5255	193	26	.	.	PUNCT
easat-5255	194	1	the	the	DET
easat-5255	194	2	robust	robust	ADJ
easat-5255	194	3	approach	approach	NOUN
easat-5255	194	4	taken	take	VERB
easat-5255	194	5	towards	towards	ADP
easat-5255	194	6	assessing	assess	VERB
easat-5255	194	7	the	the	DET
easat-5255	194	8	framework	framework	NOUN
easat-5255	194	9	fills	fill	VERB
easat-5255	194	10	gaps	gap	NOUN
easat-5255	194	11	left	leave	VERB
easat-5255	194	12	by	by	ADP
easat-5255	194	13	traditional	traditional	ADJ
easat-5255	194	14	testing	testing	NOUN
easat-5255	194	15	methods	method	NOUN
easat-5255	194	16	.	.	PUNCT
easat-5255	195	1	5.2	5.2	NUM
easat-5255	195	2	.	.	PUNCT
easat-5255	196	1	analysis	analysis	NOUN
easat-5255	196	2	of	of	ADP
easat-5255	196	3	the	the	DET
easat-5255	196	4	experimental	experimental	ADJ
easat-5255	196	5	results	result	NOUN
easat-5255	196	6	the	the	DET
easat-5255	196	7	information	information	NOUN
easat-5255	196	8	collected	collect	VERB
easat-5255	196	9	from	from	ADP
easat-5255	196	10	the	the	DET
easat-5255	196	11	past	past	ADJ
easat-5255	196	12	six	six	NUM
easat-5255	196	13	months	month	NOUN
easat-5255	196	14	demonstrates	demonstrate	VERB
easat-5255	196	15	the	the	DET
easat-5255	196	16	profound	profound	ADJ
easat-5255	196	17	effects	effect	NOUN
easat-5255	196	18	the	the	DET
easat-5255	196	19	aipowered	aipowered	ADJ
easat-5255	196	20	omnichannel	omnichannel	NOUN
easat-5255	196	21	retail	retail	ADJ
easat-5255	196	22	marketing	marketing	NOUN
easat-5255	196	23	effectiveness	effectiveness	NOUN
easat-5255	196	24	evaluation	evaluation	NOUN
easat-5255	196	25	framework	framework	NOUN
easat-5255	196	26	has	have	AUX
easat-5255	196	27	proved	prove	VERB
easat-5255	196	28	to	to	PART
easat-5255	196	29	be	be	AUX
easat-5255	196	30	remarkably	remarkably	ADV
easat-5255	196	31	impactful	impactful	ADJ
easat-5255	196	32	.	.	PUNCT
easat-5255	197	1	the	the	DET
easat-5255	197	2	stores	store	NOUN
easat-5255	197	3	using	use	VERB
easat-5255	197	4	the	the	DET
easat-5255	197	5	framework	framework	NOUN
easat-5255	197	6	observed	observe	VERB
easat-5255	197	7	sales	sale	NOUN
easat-5255	197	8	revenue	revenue	NOUN
easat-5255	197	9	growth	growth	NOUN
easat-5255	197	10	of	of	ADP
easat-5255	197	11	23.7	23.7	NUM
easat-5255	197	12	%	%	NOUN
easat-5255	197	13	relative	relative	ADJ
easat-5255	197	14	to	to	ADP
easat-5255	197	15	the	the	DET
easat-5255	197	16	control	control	NOUN
easat-5255	197	17	group	group	NOUN
easat-5255	197	18	.	.	PUNCT
easat-5255	198	1	other	other	ADJ
easat-5255	198	2	customer	customer	NOUN
easat-5255	198	3	engagement	engagement	NOUN
easat-5255	198	4	metrics	metric	NOUN
easat-5255	198	5	such	such	ADJ
easat-5255	198	6	as	as	ADP
easat-5255	198	7	repeat	repeat	NOUN
easat-5255	198	8	purchase	purchase	NOUN
easat-5255	198	9	rate	rate	NOUN
easat-5255	198	10	and	and	CCONJ
easat-5255	198	11	average	average	ADJ
easat-5255	198	12	order	order	NOUN
easat-5255	198	13	value	value	NOUN
easat-5255	198	14	also	also	ADV
easat-5255	198	15	improved	improve	VERB
easat-5255	198	16	by	by	ADP
easat-5255	198	17	18.5	18.5	NUM
easat-5255	198	18	%	%	NOUN
easat-5255	198	19	and	and	CCONJ
easat-5255	198	20	12.3	12.3	NUM
easat-5255	198	21	%	%	NOUN
easat-5255	198	22	respectively	respectively	ADV
easat-5255	198	23	.	.	PUNCT
easat-5255	199	1	the	the	DET
easat-5255	199	2	framework	framework	NOUN
easat-5255	199	3	's	's	PART
easat-5255	199	4	adaptability	adaptability	NOUN
easat-5255	199	5	and	and	CCONJ
easat-5255	199	6	responsiveness	responsiveness	NOUN
easat-5255	199	7	also	also	ADV
easat-5255	199	8	showed	show	VERB
easat-5255	199	9	market	market	NOUN
easat-5255	199	10	fluctuations	fluctuation	NOUN
easat-5255	199	11	with	with	ADP
easat-5255	199	12	holding	hold	VERB
easat-5255	199	13	costs	cost	NOUN
easat-5255	199	14	of	of	ADP
easat-5255	199	15	inventories	inventory	NOUN
easat-5255	199	16	decreasing	decrease	VERB
easat-5255	199	17	by	by	ADP
easat-5255	199	18	31	31	NUM
easat-5255	199	19	%	%	NOUN
easat-5255	199	20	and	and	CCONJ
easat-5255	199	21	stock	stock	NOUN
easat-5255	199	22	turnover	turnover	NOUN
easat-5255	199	23	rate	rate	NOUN
easat-5255	199	24	increasing	increase	VERB
easat-5255	199	25	by	by	ADP
easat-5255	199	26	15.2	15.2	NUM
easat-5255	199	27	%	%	NOUN
easat-5255	199	28	.	.	PUNCT
easat-5255	200	1	it	it	PRON
easat-5255	200	2	appeared	appear	VERB
easat-5255	200	3	through	through	ADP
easat-5255	200	4	the	the	DET
easat-5255	200	5	time	time	NOUN
easat-5255	200	6	-	-	PUNCT
easat-5255	200	7	series	series	NOUN
easat-5255	200	8	analysis	analysis	NOUN
easat-5255	200	9	that	that	SCONJ
easat-5255	200	10	the	the	DET
easat-5255	200	11	ai	ai	NOUN
easat-5255	200	12	-	-	PUNCT
easat-5255	200	13	powered	powered	ADJ
easat-5255	200	14	approach	approach	NOUN
easat-5255	200	15	consistently	consistently	ADV
easat-5255	200	16	outperformed	outperform	VERB
easat-5255	200	17	the	the	DET
easat-5255	200	18	old	old	ADJ
easat-5255	200	19	-	-	PUNCT
easat-5255	200	20	fashioned	fashioned	ADJ
easat-5255	200	21	approach	approach	NOUN
easat-5255	200	22	throughout	throughout	ADP
easat-5255	200	23	the	the	DET
easat-5255	200	24	year	year	NOUN
easat-5255	200	25	.	.	PUNCT
easat-5255	201	1	marketing	marketing	NOUN
easat-5255	201	2	roi	roi	NOUN
easat-5255	201	3	for	for	ADP
easat-5255	201	4	the	the	DET
easat-5255	201	5	experimental	experimental	ADJ
easat-5255	201	6	group	group	NOUN
easat-5255	201	7	increased	increase	VERB
easat-5255	201	8	by	by	ADP
easat-5255	201	9	more	more	ADJ
easat-5255	201	10	than	than	ADP
easat-5255	201	11	a	a	PRON
easat-5255	201	12	quarter	quarter	NOUN
easat-5255	201	13	through	through	ADP
easat-5255	201	14	efficient	efficient	ADJ
easat-5255	201	15	resource	resource	NOUN
easat-5255	201	16	distribution	distribution	NOUN
easat-5255	201	17	and	and	CCONJ
easat-5255	201	18	personalized	personalized	ADJ
easat-5255	201	19	marketing	marketing	NOUN
easat-5255	201	20	.	.	PUNCT
easat-5255	202	1	customers	customer	NOUN
easat-5255	202	2	earned	earn	VERB
easat-5255	202	3	satisfaction	satisfaction	NOUN
easat-5255	202	4	scores	score	NOUN
easat-5255	202	5	from	from	ADP
easat-5255	202	6	surveys	survey	NOUN
easat-5255	202	7	and	and	CCONJ
easat-5255	202	8	focus	focus	VERB
easat-5255	202	9	groups	group	NOUN
easat-5255	202	10	that	that	PRON
easat-5255	202	11	improved	improve	VERB
easat-5255	202	12	by	by	ADP
easat-5255	202	13	a	a	DET
easat-5255	202	14	little	little	ADJ
easat-5255	202	15	over	over	ADP
easat-5255	202	16	16	16	NUM
easat-5255	202	17	%	%	NOUN
easat-5255	202	18	,	,	PUNCT
easat-5255	202	19	while	while	SCONJ
easat-5255	202	20	participants	participant	NOUN
easat-5255	202	21	noted	note	VERB
easat-5255	202	22	greater	great	ADJ
easat-5255	202	23	relevance	relevance	NOUN
easat-5255	202	24	to	to	ADP
easat-5255	202	25	marketing	market	VERB
easat-5255	202	26	messages	message	NOUN
easat-5255	202	27	and	and	CCONJ
easat-5255	202	28	seamless	seamless	ADJ
easat-5255	202	29	cross	cross	ADJ
easat-5255	202	30	-	-	ADJ
easat-5255	202	31	channel	channel	ADJ
easat-5255	202	32	interactions	interaction	NOUN
easat-5255	202	33	as	as	ADP
easat-5255	202	34	reasons	reason	NOUN
easat-5255	202	35	behind	behind	ADP
easat-5255	202	36	the	the	DET
easat-5255	202	37	change	change	NOUN
easat-5255	202	38	.	.	PUNCT
easat-5255	203	1	578	578	NUM
easat-5255	203	2	edelweiss	edelweiss	PROPN
easat-5255	203	3	applied	apply	VERB
easat-5255	203	4	science	science	NOUN
easat-5255	203	5	and	and	CCONJ
easat-5255	203	6	technology	technology	NOUN
easat-5255	203	7	issn	issn	PROPN
easat-5255	203	8	:	:	PUNCT
easat-5255	203	9	2576	2576	NUM
easat-5255	203	10	-	-	SYM
easat-5255	203	11	8484	8484	NUM
easat-5255	203	12	vol	vol	NOUN
easat-5255	203	13	.	.	PROPN
easat-5255	204	1	9	9	NUM
easat-5255	204	2	,	,	PUNCT
easat-5255	204	3	no	no	INTJ
easat-5255	204	4	.	.	NOUN
easat-5255	205	1	3	3	NUM
easat-5255	205	2	:	:	PUNCT
easat-5255	205	3	568	568	NUM
easat-5255	205	4	-	-	SYM
easat-5255	205	5	583	583	NUM
easat-5255	205	6	,	,	PUNCT
easat-5255	205	7	2025	2025	NUM
easat-5255	205	8	doi	doi	NOUN
easat-5255	205	9	:	:	PUNCT
easat-5255	205	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	205	11	©	©	PROPN
easat-5255	205	12	2025	2025	NUM
easat-5255	205	13	by	by	ADP
easat-5255	205	14	the	the	DET
easat-5255	205	15	authors	author	NOUN
easat-5255	205	16	;	;	PUNCT
easat-5255	205	17	licensee	licensee	PROPN
easat-5255	205	18	learning	learn	VERB
easat-5255	205	19	gate	gate	NOUN
easat-5255	205	20	table	table	NOUN
easat-5255	205	21	3	3	NUM
easat-5255	205	22	.	.	PUNCT
easat-5255	205	23	key	key	ADJ
easat-5255	205	24	performance	performance	NOUN
easat-5255	205	25	metrics	metric	NOUN
easat-5255	205	26	comparison	comparison	NOUN
easat-5255	205	27	between	between	ADP
easat-5255	205	28	control	control	NOUN
easat-5255	205	29	group	group	NOUN
easat-5255	205	30	and	and	CCONJ
easat-5255	205	31	ai	ai	ADJ
easat-5255	205	32	-	-	PUNCT
easat-5255	205	33	driven	drive	VERB
easat-5255	205	34	framework	framework	NOUN
easat-5255	205	35	metric	metric	PROPN
easat-5255	205	36	control	control	PROPN
easat-5255	205	37	group	group	PROPN
easat-5255	205	38	ai	ai	PROPN
easat-5255	205	39	-	-	PUNCT
easat-5255	205	40	driven	drive	VERB
easat-5255	205	41	framework	framework	NOUN
easat-5255	205	42	improvement	improvement	NOUN
easat-5255	205	43	(	(	PUNCT
easat-5255	205	44	%	%	INTJ
easat-5255	205	45	)	)	PUNCT
easat-5255	205	46	sales	sale	NOUN
easat-5255	205	47	revenue	revenue	NOUN
easat-5255	205	48	growth	growth	NOUN
easat-5255	205	49	5.2	5.2	NUM
easat-5255	205	50	%	%	NOUN
easat-5255	205	51	28.9	28.9	NUM
easat-5255	205	52	%	%	NOUN
easat-5255	205	53	23.7	23.7	NUM
easat-5255	205	54	%	%	NOUN
easat-5255	205	55	repeat	repeat	NOUN
easat-5255	205	56	purchase	purchase	NOUN
easat-5255	205	57	rate	rate	NOUN
easat-5255	205	58	22.3	22.3	NUM
easat-5255	205	59	%	%	NOUN
easat-5255	205	60	40.8	40.8	NUM
easat-5255	205	61	%	%	NOUN
easat-5255	205	62	18.5	18.5	NUM
easat-5255	205	63	%	%	NOUN
easat-5255	205	64	average	average	ADJ
easat-5255	205	65	order	order	NOUN
easat-5255	205	66	value	value	VERB
easat-5255	205	67	$	$	SYM
easat-5255	205	68	67.50	67.50	NUM
easat-5255	205	69	$	$	SYM
easat-5255	205	70	75.80	75.80	NUM
easat-5255	205	71	12.3	12.3	NUM
easat-5255	205	72	%	%	NOUN
easat-5255	205	73	inventory	inventory	NOUN
easat-5255	205	74	holding	hold	VERB
easat-5255	205	75	cost	cost	NOUN
easat-5255	205	76	reduction	reduction	NOUN
easat-5255	205	77	3.1	3.1	NUM
easat-5255	205	78	%	%	NOUN
easat-5255	205	79	34.1	34.1	NUM
easat-5255	205	80	%	%	NOUN
easat-5255	205	81	31.0	31.0	NUM
easat-5255	205	82	%	%	NOUN
easat-5255	205	83	stock	stock	NOUN
easat-5255	205	84	turnover	turnover	NOUN
easat-5255	205	85	rate	rate	NOUN
easat-5255	205	86	increase	increase	VERB
easat-5255	205	87	2.8	2.8	NUM
easat-5255	205	88	%	%	NOUN
easat-5255	205	89	18.0	18.0	NUM
easat-5255	205	90	%	%	NOUN
easat-5255	205	91	15.2	15.2	NUM
easat-5255	205	92	%	%	NOUN
easat-5255	205	93	marketing	marketing	NOUN
easat-5255	205	94	roi	roi	NOUN
easat-5255	205	95	1.8	1.8	NUM
easat-5255	205	96	2.3	2.3	NUM
easat-5255	205	97	27.6	27.6	NUM
easat-5255	205	98	%	%	NOUN
easat-5255	205	99	customer	customer	NOUN
easat-5255	205	100	satisfaction	satisfaction	NOUN
easat-5255	205	101	score	score	NOUN
easat-5255	205	102	72.5	72.5	NUM
easat-5255	205	103	88.9	88.9	NUM
easat-5255	205	104	16.4	16.4	NUM
easat-5255	205	105	%	%	NOUN
easat-5255	205	106	as	as	ADP
easat-5255	205	107	evident	evident	ADJ
easat-5255	205	108	in	in	ADP
easat-5255	205	109	table	table	NOUN
easat-5255	205	110	3	3	NUM
easat-5255	205	111	,	,	PUNCT
easat-5255	205	112	the	the	DET
easat-5255	205	113	ai	ai	ADJ
easat-5255	205	114	-	-	PUNCT
easat-5255	205	115	driven	drive	VERB
easat-5255	205	116	framework	framework	NOUN
easat-5255	205	117	outperformed	outperform	VERB
easat-5255	205	118	the	the	DET
easat-5255	205	119	control	control	NOUN
easat-5255	205	120	group	group	NOUN
easat-5255	205	121	across	across	ADP
easat-5255	205	122	all	all	DET
easat-5255	205	123	measured	measured	ADJ
easat-5255	205	124	metrics	metric	NOUN
easat-5255	205	125	,	,	PUNCT
easat-5255	205	126	with	with	ADP
easat-5255	205	127	particularly	particularly	ADV
easat-5255	205	128	impressive	impressive	ADJ
easat-5255	205	129	gains	gain	NOUN
easat-5255	205	130	in	in	ADP
easat-5255	205	131	inventory	inventory	NOUN
easat-5255	205	132	holding	hold	VERB
easat-5255	205	133	cost	cost	NOUN
easat-5255	205	134	reduction	reduction	NOUN
easat-5255	205	135	and	and	CCONJ
easat-5255	205	136	sales	sale	NOUN
easat-5255	205	137	revenue	revenue	NOUN
easat-5255	205	138	growth	growth	NOUN
easat-5255	205	139	.	.	PUNCT
easat-5255	206	1	the	the	DET
easat-5255	206	2	comprehensive	comprehensive	ADJ
easat-5255	206	3	performance	performance	NOUN
easat-5255	206	4	improvements	improvement	NOUN
easat-5255	206	5	demonstrated	demonstrate	VERB
easat-5255	206	6	in	in	ADP
easat-5255	206	7	table	table	NOUN
easat-5255	206	8	3	3	NUM
easat-5255	206	9	highlight	highlight	VERB
easat-5255	206	10	the	the	DET
easat-5255	206	11	framework	framework	NOUN
easat-5255	206	12	's	's	PART
easat-5255	206	13	effectiveness	effectiveness	NOUN
easat-5255	206	14	in	in	ADP
easat-5255	206	15	enhancing	enhance	VERB
easat-5255	206	16	various	various	ADJ
easat-5255	206	17	aspects	aspect	NOUN
easat-5255	206	18	of	of	ADP
easat-5255	206	19	retail	retail	ADJ
easat-5255	206	20	operations	operation	NOUN
easat-5255	206	21	.	.	PUNCT
easat-5255	207	1	figure	figure	VERB
easat-5255	207	2	6	6	NUM
easat-5255	207	3	.	.	PUNCT
easat-5255	207	4	monthly	monthly	ADJ
easat-5255	207	5	sales	sale	NOUN
easat-5255	207	6	revenue	revenue	NOUN
easat-5255	207	7	growth	growth	NOUN
easat-5255	207	8	:	:	PUNCT
easat-5255	207	9	ai	ai	VERB
easat-5255	207	10	-	-	PUNCT
easat-5255	207	11	driven	drive	VERB
easat-5255	207	12	framework	framework	NOUN
easat-5255	207	13	vs	vs	ADP
easat-5255	207	14	control	control	NOUN
easat-5255	207	15	.	.	PUNCT
easat-5255	208	1	figure	figure	NOUN
easat-5255	208	2	6	6	NUM
easat-5255	208	3	shows	show	VERB
easat-5255	208	4	how	how	SCONJ
easat-5255	208	5	much	much	ADV
easat-5255	208	6	more	more	ADV
easat-5255	208	7	effective	effective	ADJ
easat-5255	208	8	the	the	DET
easat-5255	208	9	ai	ai	ADJ
easat-5255	208	10	-	-	PUNCT
easat-5255	208	11	driven	drive	VERB
easat-5255	208	12	framework	framework	NOUN
easat-5255	208	13	was	be	AUX
easat-5255	208	14	at	at	ADP
easat-5255	208	15	driving	drive	VERB
easat-5255	208	16	sales	sale	NOUN
easat-5255	208	17	revenue	revenue	NOUN
easat-5255	208	18	growth	growth	NOUN
easat-5255	208	19	compared	compare	VERB
easat-5255	208	20	to	to	ADP
easat-5255	208	21	other	other	ADJ
easat-5255	208	22	strategies	strategy	NOUN
easat-5255	208	23	,	,	PUNCT
easat-5255	208	24	over	over	ADP
easat-5255	208	25	the	the	DET
easat-5255	208	26	six	six	NUM
easat-5255	208	27	-	-	PUNCT
easat-5255	208	28	month	month	NOUN
easat-5255	208	29	limit	limit	NOUN
easat-5255	208	30	.	.	PUNCT
easat-5255	209	1	the	the	DET
easat-5255	209	2	orange	orange	PROPN
easat-5255	209	3	line	line	NOUN
easat-5255	209	4	that	that	PRON
easat-5255	209	5	represents	represent	VERB
easat-5255	209	6	the	the	DET
easat-5255	209	7	aidriven	aidriven	ADJ
easat-5255	209	8	technique	technique	NOUN
easat-5255	209	9	is	be	AUX
easat-5255	209	10	nearly	nearly	ADV
easat-5255	209	11	always	always	ADV
easat-5255	209	12	higher	high	ADJ
easat-5255	209	13	than	than	ADP
easat-5255	209	14	the	the	DET
easat-5255	209	15	blue	blue	ADJ
easat-5255	209	16	line	line	NOUN
easat-5255	209	17	of	of	ADP
easat-5255	209	18	the	the	DET
easat-5255	209	19	control	control	NOUN
easat-5255	209	20	group	group	NOUN
easat-5255	209	21	.	.	PUNCT
easat-5255	210	1	the	the	DET
easat-5255	210	2	increase	increase	NOUN
easat-5255	210	3	of	of	ADP
easat-5255	210	4	the	the	DET
easat-5255	210	5	gap	gap	NOUN
easat-5255	210	6	between	between	ADP
easat-5255	210	7	lines	line	NOUN
easat-5255	210	8	demonstrates	demonstrate	VERB
easat-5255	210	9	the	the	DET
easat-5255	210	10	performance	performance	NOUN
easat-5255	210	11	difference	difference	NOUN
easat-5255	210	12	became	become	VERB
easat-5255	210	13	greater	great	ADJ
easat-5255	210	14	and	and	CCONJ
easat-5255	210	15	greater	great	ADJ
easat-5255	210	16	as	as	SCONJ
easat-5255	210	17	the	the	DET
easat-5255	210	18	months	month	NOUN
easat-5255	210	19	went	go	VERB
easat-5255	210	20	on	on	ADP
easat-5255	210	21	and	and	CCONJ
easat-5255	210	22	the	the	DET
easat-5255	210	23	system	system	NOUN
easat-5255	210	24	got	get	VERB
easat-5255	210	25	better	well	ADJ
easat-5255	210	26	at	at	ADP
easat-5255	210	27	optimizing	optimize	VERB
easat-5255	210	28	strategies	strategy	NOUN
easat-5255	210	29	.	.	PUNCT
easat-5255	211	1	in	in	ADP
easat-5255	211	2	figure	figure	NOUN
easat-5255	211	3	6	6	NUM
easat-5255	211	4	,	,	PUNCT
easat-5255	211	5	the	the	DET
easat-5255	211	6	ai	ai	ADJ
easat-5255	211	7	-	-	PUNCT
easat-5255	211	8	driven	drive	VERB
easat-5255	211	9	framework	framework	NOUN
easat-5255	211	10	’s	’s	PART
easat-5255	211	11	performance	performance	NOUN
easat-5255	211	12	greatly	greatly	ADV
easat-5255	211	13	improved	improve	VERB
easat-5255	211	14	over	over	ADP
easat-5255	211	15	the	the	DET
easat-5255	211	16	period	period	NOUN
easat-5255	211	17	that	that	PRON
easat-5255	211	18	it	it	PRON
easat-5255	211	19	was	be	AUX
easat-5255	211	20	being	be	AUX
easat-5255	211	21	tracked	track	VERB
easat-5255	211	22	;	;	PUNCT
easat-5255	211	23	however	however	ADV
easat-5255	211	24	,	,	PUNCT
easat-5255	211	25	there	there	PRON
easat-5255	211	26	was	be	VERB
easat-5255	211	27	a	a	DET
easat-5255	211	28	significant	significant	ADJ
easat-5255	211	29	drop	drop	NOUN
easat-5255	211	30	in	in	ADP
easat-5255	211	31	performance	performance	NOUN
easat-5255	211	32	in	in	ADP
easat-5255	211	33	january	january	PROPN
easat-5255	211	34	followed	follow	VERB
easat-5255	211	35	by	by	ADP
easat-5255	211	36	an	an	DET
easat-5255	211	37	extreme	extreme	ADJ
easat-5255	211	38	increase	increase	NOUN
easat-5255	211	39	in	in	ADP
easat-5255	211	40	performance	performance	NOUN
easat-5255	211	41	in	in	ADP
easat-5255	211	42	june	june	PROPN
easat-5255	211	43	.	.	PUNCT
easat-5255	212	1	aidriven	aidriven	ADJ
easat-5255	212	2	strategies	strategy	NOUN
easat-5255	212	3	were	be	AUX
easat-5255	212	4	able	able	ADJ
easat-5255	212	5	to	to	PART
easat-5255	212	6	achieve	achieve	VERB
easat-5255	212	7	34.2	34.2	NUM
easat-5255	212	8	%	%	NOUN
easat-5255	212	9	growth	growth	NOUN
easat-5255	212	10	while	while	SCONJ
easat-5255	212	11	the	the	DET
easat-5255	212	12	non	non	ADJ
easat-5255	212	13	-	-	ADJ
easat-5255	212	14	ai	ai	ADJ
easat-5255	212	15	-	-	PUNCT
easat-5255	212	16	driven	drive	VERB
easat-5255	212	17	control	control	NOUN
easat-5255	212	18	group	group	NOUN
easat-5255	212	19	growth	growth	NOUN
easat-5255	212	20	stood	stand	VERB
easat-5255	212	21	at	at	ADP
easat-5255	212	22	8.5	8.5	NUM
easat-5255	212	23	%	%	NOUN
easat-5255	212	24	,	,	PUNCT
easat-5255	212	25	proving	prove	VERB
easat-5255	212	26	just	just	ADV
easat-5255	212	27	how	how	SCONJ
easat-5255	212	28	effective	effective	ADJ
easat-5255	212	29	the	the	DET
easat-5255	212	30	new	new	ADJ
easat-5255	212	31	omnichannel	omnichannel	NOUN
easat-5255	212	32	marketing	marketing	NOUN
easat-5255	212	33	technique	technique	NOUN
easat-5255	212	34	was	be	AUX
easat-5255	212	35	.	.	PUNCT
easat-5255	213	1	throughout	throughout	ADP
easat-5255	213	2	the	the	DET
easat-5255	213	3	time	time	NOUN
easat-5255	213	4	period	period	NOUN
easat-5255	213	5	of	of	ADP
easat-5255	213	6	the	the	DET
easat-5255	213	7	experiment	experiment	NOUN
easat-5255	213	8	,	,	PUNCT
easat-5255	213	9	the	the	DET
easat-5255	213	10	month	month	NOUN
easat-5255	213	11	-	-	PUNCT
easat-5255	213	12	by	by	ADP
easat-5255	213	13	-	-	PUNCT
easat-5255	213	14	month	month	NOUN
easat-5255	213	15	visual	visual	ADJ
easat-5255	213	16	comparisons	comparison	NOUN
easat-5255	213	17	of	of	ADP
easat-5255	213	18	the	the	DET
easat-5255	213	19	results	result	NOUN
easat-5255	213	20	showed	show	VERB
easat-5255	213	21	sales	sale	NOUN
easat-5255	213	22	performance	performance	NOUN
easat-5255	213	23	tremendously	tremendously	ADV
easat-5255	213	24	improved	improve	VERB
easat-5255	213	25	with	with	ADP
easat-5255	213	26	the	the	DET
easat-5255	213	27	framework	framework	NOUN
easat-5255	213	28	.	.	PUNCT
easat-5255	214	1	579	579	NUM
easat-5255	214	2	edelweiss	edelweiss	PROPN
easat-5255	214	3	applied	apply	VERB
easat-5255	214	4	science	science	NOUN
easat-5255	214	5	and	and	CCONJ
easat-5255	214	6	technology	technology	NOUN
easat-5255	214	7	issn	issn	PROPN
easat-5255	214	8	:	:	PUNCT
easat-5255	214	9	2576	2576	NUM
easat-5255	214	10	-	-	SYM
easat-5255	214	11	8484	8484	NUM
easat-5255	214	12	vol	vol	NOUN
easat-5255	214	13	.	.	PROPN
easat-5255	215	1	9	9	NUM
easat-5255	215	2	,	,	PUNCT
easat-5255	215	3	no	no	INTJ
easat-5255	215	4	.	.	NOUN
easat-5255	216	1	3	3	NUM
easat-5255	216	2	:	:	PUNCT
easat-5255	216	3	568	568	NUM
easat-5255	216	4	-	-	SYM
easat-5255	216	5	583	583	NUM
easat-5255	216	6	,	,	PUNCT
easat-5255	216	7	2025	2025	NUM
easat-5255	216	8	doi	doi	NOUN
easat-5255	216	9	:	:	PUNCT
easat-5255	216	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	216	11	©	©	PROPN
easat-5255	216	12	2025	2025	NUM
easat-5255	216	13	by	by	ADP
easat-5255	216	14	the	the	DET
easat-5255	216	15	authors	author	NOUN
easat-5255	216	16	;	;	PUNCT
easat-5255	216	17	licensee	licensee	PROPN
easat-5255	216	18	learning	learning	NOUN
easat-5255	216	19	gate	gate	VERB
easat-5255	216	20	5.3	5.3	NUM
easat-5255	216	21	.	.	PUNCT
easat-5255	217	1	case	case	NOUN
easat-5255	217	2	study	study	NOUN
easat-5255	217	3	:	:	PUNCT
easat-5255	217	4	application	application	NOUN
easat-5255	217	5	of	of	ADP
easat-5255	217	6	large	large	ADJ
easat-5255	217	7	retail	retail	ADJ
easat-5255	217	8	enterprises	enterprise	NOUN
easat-5255	217	9	an	an	DET
easat-5255	217	10	in	in	ADP
easat-5255	217	11	-	-	PUNCT
easat-5255	217	12	depth	depth	NOUN
easat-5255	217	13	case	case	NOUN
easat-5255	217	14	study	study	NOUN
easat-5255	217	15	on	on	ADP
easat-5255	217	16	the	the	DET
easat-5255	217	17	ai	ai	NOUN
easat-5255	217	18	-	-	PUNCT
easat-5255	217	19	powered	power	VERB
easat-5255	217	20	omnichannel	omnichannel	NOUN
easat-5255	217	21	retail	retail	ADJ
easat-5255	217	22	marketing	marketing	NOUN
easat-5255	217	23	effectiveness	effectiveness	NOUN
easat-5255	217	24	integration	integration	NOUN
easat-5255	217	25	at	at	ADP
easat-5255	217	26	global	global	PROPN
easat-5255	217	27	mart	mart	PROPN
easat-5255	217	28	,	,	PUNCT
easat-5255	217	29	a	a	DET
easat-5255	217	30	multinational	multinational	ADJ
easat-5255	217	31	retail	retail	ADJ
easat-5255	217	32	company	company	NOUN
easat-5255	217	33	,	,	PUNCT
easat-5255	217	34	offers	offer	VERB
easat-5255	217	35	some	some	DET
easat-5255	217	36	answers	answer	NOUN
easat-5255	217	37	regarding	regard	VERB
easat-5255	217	38	its	its	PRON
easat-5255	217	39	practical	practical	ADJ
easat-5255	217	40	usage	usage	NOUN
easat-5255	217	41	.	.	PUNCT
easat-5255	218	1	this	this	DET
easat-5255	218	2	corporation	corporation	NOUN
easat-5255	218	3	operates	operate	VERB
easat-5255	218	4	a	a	DET
easat-5255	218	5	retail	retail	ADJ
easat-5255	218	6	chain	chain	NOUN
easat-5255	218	7	of	of	ADP
easat-5255	218	8	more	more	ADJ
easat-5255	218	9	than	than	ADP
easat-5255	218	10	2000	2000	NUM
easat-5255	218	11	stores	store	NOUN
easat-5255	218	12	located	locate	VERB
easat-5255	218	13	within	within	ADP
easat-5255	218	14	fifteen	fifteen	ADJ
easat-5255	218	15	countries	country	NOUN
easat-5255	218	16	and	and	CCONJ
easat-5255	218	17	has	have	VERB
easat-5255	218	18	an	an	DET
easat-5255	218	19	active	active	ADJ
easat-5255	218	20	e	e	NOUN
easat-5255	218	21	-	-	NOUN
easat-5255	218	22	commerce	commerce	NOUN
easat-5255	218	23	website	website	NOUN
easat-5255	218	24	;	;	PUNCT
easat-5255	218	25	it	it	PRON
easat-5255	218	26	incorporated	incorporate	VERB
easat-5255	218	27	the	the	DET
easat-5255	218	28	framework	framework	NOUN
easat-5255	218	29	over	over	ADP
easat-5255	218	30	a	a	DET
easat-5255	218	31	period	period	NOUN
easat-5255	218	32	of	of	ADP
easat-5255	218	33	twelve	twelve	NUM
easat-5255	218	34	months	month	NOUN
easat-5255	218	35	.	.	PUNCT
easat-5255	219	1	the	the	DET
easat-5255	219	2	implementation	implementation	NOUN
easat-5255	219	3	process	process	NOUN
easat-5255	219	4	was	be	AUX
easat-5255	219	5	divided	divide	VERB
easat-5255	219	6	into	into	ADP
easat-5255	219	7	phases	phase	NOUN
easat-5255	219	8	,	,	PUNCT
easat-5255	219	9	beginning	begin	VERB
easat-5255	219	10	with	with	ADP
easat-5255	219	11	a	a	DET
easat-5255	219	12	pilot	pilot	NOUN
easat-5255	219	13	programmed	program	VERB
easat-5255	219	14	in	in	ADP
easat-5255	219	15	three	three	NUM
easat-5255	219	16	strategically	strategically	ADV
easat-5255	219	17	significant	significant	ADJ
easat-5255	219	18	markets	market	NOUN
easat-5255	219	19	followed	follow	VERB
easat-5255	219	20	by	by	ADP
easat-5255	219	21	full	full	ADJ
easat-5255	219	22	-	-	PUNCT
easat-5255	219	23	scale	scale	NOUN
easat-5255	219	24	implementation	implementation	NOUN
easat-5255	219	25	.	.	PUNCT
easat-5255	220	1	global	global	PROPN
easat-5255	220	2	mart	mart	PROPN
easat-5255	220	3	’s	’s	PART
easat-5255	220	4	business	business	NOUN
easat-5255	220	5	performance	performance	NOUN
easat-5255	220	6	level	level	NOUN
easat-5255	220	7	was	be	AUX
easat-5255	220	8	profoundly	profoundly	ADV
easat-5255	220	9	impacted	impact	VERB
easat-5255	220	10	by	by	ADP
easat-5255	220	11	the	the	DET
easat-5255	220	12	framework	framework	NOUN
easat-5255	220	13	with	with	ADP
easat-5255	220	14	varying	vary	VERB
easat-5255	220	15	outcomes	outcome	NOUN
easat-5255	220	16	.	.	PUNCT
easat-5255	221	1	the	the	DET
easat-5255	221	2	accuracy	accuracy	NOUN
easat-5255	221	3	in	in	ADP
easat-5255	221	4	customer	customer	NOUN
easat-5255	221	5	segmentation	segmentation	NOUN
easat-5255	221	6	improved	improve	VERB
easat-5255	221	7	by	by	ADP
easat-5255	221	8	37	37	NUM
easat-5255	221	9	%	%	NOUN
easat-5255	221	10	,	,	PUNCT
easat-5255	221	11	translating	translate	VERB
easat-5255	221	12	to	to	ADP
easat-5255	221	13	more	more	ADV
easat-5255	221	14	precise	precise	ADJ
easat-5255	221	15	marketing	marketing	NOUN
easat-5255	221	16	efforts	effort	NOUN
easat-5255	221	17	and	and	CCONJ
easat-5255	221	18	a	a	DET
easat-5255	221	19	subsequent	subsequent	ADJ
easat-5255	221	20	28	28	NUM
easat-5255	221	21	%	%	NOUN
easat-5255	221	22	increase	increase	NOUN
easat-5255	221	23	in	in	ADP
easat-5255	221	24	campaign	campaign	NOUN
easat-5255	221	25	conversion	conversion	NOUN
easat-5255	221	26	rates	rate	NOUN
easat-5255	221	27	.	.	PUNCT
easat-5255	222	1	the	the	DET
easat-5255	222	2	adoption	adoption	NOUN
easat-5255	222	3	of	of	ADP
easat-5255	222	4	reinforcement	reinforcement	NOUN
easat-5255	222	5	learning	learning	NOUN
easat-5255	222	6	-	-	PUNCT
easat-5255	222	7	based	base	VERB
easat-5255	222	8	adaptive	adaptive	ADJ
easat-5255	222	9	optimization	optimization	NOUN
easat-5255	222	10	achieved	achieve	VERB
easat-5255	222	11	a	a	DET
easat-5255	222	12	19	19	NUM
easat-5255	222	13	%	%	NOUN
easat-5255	222	14	reduction	reduction	NOUN
easat-5255	222	15	in	in	ADP
easat-5255	222	16	cost	cost	NOUN
easat-5255	222	17	for	for	ADP
easat-5255	222	18	marketing	marketing	NOUN
easat-5255	222	19	activities	activity	NOUN
easat-5255	222	20	and	and	CCONJ
easat-5255	222	21	simultaneously	simultaneously	ADV
easat-5255	222	22	increased	increase	VERB
easat-5255	222	23	customer	customer	NOUN
easat-5255	222	24	participation	participation	NOUN
easat-5255	222	25	by	by	ADP
easat-5255	222	26	23	23	NUM
easat-5255	222	27	%	%	NOUN
easat-5255	222	28	.	.	PUNCT
easat-5255	223	1	the	the	DET
easat-5255	223	2	multi	multi	ADJ
easat-5255	223	3	-	-	ADJ
easat-5255	223	4	objective	objective	ADJ
easat-5255	223	5	channel	channel	NOUN
easat-5255	223	6	resource	resource	NOUN
easat-5255	223	7	allocation	allocation	NOUN
easat-5255	223	8	budget	budget	NOUN
easat-5255	223	9	proved	prove	VERB
easat-5255	223	10	to	to	PART
easat-5255	223	11	be	be	AUX
easat-5255	223	12	advantageous	advantageous	ADJ
easat-5255	223	13	by	by	ADP
easat-5255	223	14	achieving	achieve	VERB
easat-5255	223	15	a	a	DET
easat-5255	223	16	31	31	NUM
easat-5255	223	17	%	%	NOUN
easat-5255	223	18	increase	increase	NOUN
easat-5255	223	19	in	in	ADP
easat-5255	223	20	the	the	DET
easat-5255	223	21	total	total	ADJ
easat-5255	223	22	return	return	NOUN
easat-5255	223	23	from	from	ADP
easat-5255	223	24	marketing	marketing	NOUN
easat-5255	223	25	campaigns	campaign	NOUN
easat-5255	223	26	.	.	PUNCT
easat-5255	224	1	global	global	PROPN
easat-5255	224	2	mart	mart	PROPN
easat-5255	224	3	experienced	experience	VERB
easat-5255	224	4	an	an	DET
easat-5255	224	5	increase	increase	NOUN
easat-5255	224	6	of	of	ADP
easat-5255	224	7	42	42	NUM
easat-5255	224	8	%	%	NOUN
easat-5255	224	9	in	in	ADP
easat-5255	224	10	the	the	DET
easat-5255	224	11	online	online	NOUN
easat-5255	224	12	to	to	PART
easat-5255	224	13	offline	offline	VERB
easat-5255	224	14	conversion	conversion	NOUN
easat-5255	224	15	rate	rate	NOUN
easat-5255	224	16	due	due	ADP
easat-5255	224	17	to	to	ADP
easat-5255	224	18	the	the	DET
easat-5255	224	19	ability	ability	NOUN
easat-5255	224	20	of	of	ADP
easat-5255	224	21	the	the	DET
easat-5255	224	22	framework	framework	NOUN
easat-5255	224	23	to	to	PART
easat-5255	224	24	facilitate	facilitate	VERB
easat-5255	224	25	integration	integration	NOUN
easat-5255	224	26	of	of	ADP
easat-5255	224	27	multiple	multiple	ADJ
easat-5255	224	28	distinct	distinct	ADJ
easat-5255	224	29	channels	channel	NOUN
easat-5255	224	30	into	into	ADP
easat-5255	224	31	a	a	DET
easat-5255	224	32	single	single	ADJ
easat-5255	224	33	customer	customer	NOUN
easat-5255	224	34	journey	journey	NOUN
easat-5255	224	35	.	.	PUNCT
easat-5255	225	1	implementation	implementation	NOUN
easat-5255	225	2	of	of	ADP
easat-5255	225	3	the	the	DET
easat-5255	225	4	graph	graph	NOUN
easat-5255	225	5	neural	neural	ADJ
easat-5255	225	6	network	network	NOUN
easat-5255	225	7	approach	approach	NOUN
easat-5255	225	8	for	for	ADP
easat-5255	225	9	customer	customer	NOUN
easat-5255	225	10	value	value	NOUN
easat-5255	225	11	evaluation	evaluation	NOUN
easat-5255	225	12	empowered	empower	VERB
easat-5255	225	13	global	global	PROPN
easat-5255	225	14	mart	mart	PROPN
easat-5255	225	15	to	to	PART
easat-5255	225	16	increase	increase	VERB
easat-5255	225	17	customer	customer	NOUN
easat-5255	225	18	value	value	NOUN
easat-5255	225	19	amongst	amongst	ADP
easat-5255	225	20	high	high	ADJ
easat-5255	225	21	-	-	PUNCT
easat-5255	225	22	value	value	NOUN
easat-5255	225	23	customers	customer	NOUN
easat-5255	225	24	by	by	ADP
easat-5255	225	25	fifteen	fifteen	NUM
easat-5255	225	26	percent	percent	NOUN
easat-5255	225	27	due	due	ADP
easat-5255	225	28	to	to	ADP
easat-5255	225	29	the	the	DET
easat-5255	225	30	possibility	possibility	NOUN
easat-5255	225	31	of	of	ADP
easat-5255	225	32	identifying	identify	VERB
easat-5255	225	33	and	and	CCONJ
easat-5255	225	34	targeting	target	VERB
easat-5255	225	35	these	these	DET
easat-5255	225	36	customer	customer	NOUN
easat-5255	225	37	segments	segment	NOUN
easat-5255	225	38	.	.	PUNCT
easat-5255	226	1	table	table	NOUN
easat-5255	226	2	4	4	NUM
easat-5255	226	3	.	.	PUNCT
easat-5255	226	4	global	global	PROPN
easat-5255	226	5	mart	mart	PROPN
easat-5255	226	6	’s	’s	PART
easat-5255	226	7	performance	performance	NOUN
easat-5255	226	8	metrics	metric	NOUN
easat-5255	226	9	before	before	ADV
easat-5255	226	10	and	and	CCONJ
easat-5255	226	11	after	after	ADP
easat-5255	226	12	framework	framework	NOUN
easat-5255	226	13	implementation	implementation	NOUN
easat-5255	226	14	.	.	PUNCT
easat-5255	227	1	key	key	ADJ
easat-5255	227	2	performance	performance	NOUN
easat-5255	227	3	indicator	indicator	NOUN
easat-5255	227	4	pre	pre	NOUN
easat-5255	227	5	-	-	ADJ
easat-5255	227	6	implementation	implementation	ADJ
easat-5255	227	7	post	post	ADJ
easat-5255	227	8	-	-	ADJ
easat-5255	227	9	implementation	implementation	ADJ
easat-5255	227	10	improvement	improvement	NOUN
easat-5255	227	11	(	(	PUNCT
easat-5255	227	12	%	%	INTJ
easat-5255	227	13	)	)	PUNCT
easat-5255	227	14	customer	customer	NOUN
easat-5255	227	15	segmentation	segmentation	NOUN
easat-5255	227	16	accuracy	accuracy	NOUN
easat-5255	227	17	58	58	NUM
easat-5255	227	18	%	%	NOUN
easat-5255	227	19	95	95	NUM
easat-5255	227	20	%	%	NOUN
easat-5255	227	21	37	37	NUM
easat-5255	227	22	%	%	NOUN
easat-5255	227	23	campaign	campaign	NOUN
easat-5255	227	24	conversion	conversion	NOUN
easat-5255	227	25	rate	rate	NOUN
easat-5255	227	26	3.2	3.2	NUM
easat-5255	227	27	%	%	NOUN
easat-5255	227	28	4.1	4.1	NUM
easat-5255	227	29	%	%	NOUN
easat-5255	227	30	28	28	NUM
easat-5255	227	31	%	%	NOUN
easat-5255	227	32	marketing	marketing	NOUN
easat-5255	227	33	spend	spend	NOUN
easat-5255	227	34	efficiency	efficiency	NOUN
easat-5255	227	35	$	$	SYM
easat-5255	227	36	1.2	1.2	NUM
easat-5255	227	37	m	m	NOUN
easat-5255	227	38	per	per	ADP
easat-5255	227	39	1	1	NUM
easat-5255	227	40	%	%	NOUN
easat-5255	227	41	market	market	NOUN
easat-5255	227	42	share	share	VERB
easat-5255	227	43	$	$	SYM
easat-5255	227	44	0.97	0.97	NUM
easat-5255	227	45	m	m	NOUN
easat-5255	227	46	per	per	ADP
easat-5255	227	47	1	1	NUM
easat-5255	227	48	%	%	NOUN
easat-5255	227	49	market	market	NOUN
easat-5255	227	50	share	share	NOUN
easat-5255	227	51	19	19	NUM
easat-5255	227	52	%	%	NOUN
easat-5255	227	53	customer	customer	NOUN
easat-5255	227	54	engagement	engagement	NOUN
easat-5255	227	55	score	score	NOUN
easat-5255	228	1	6.4/10	6.4/10	NUM
easat-5255	228	2	7.9/10	7.9/10	NUM
easat-5255	228	3	23	23	NUM
easat-5255	228	4	%	%	NOUN
easat-5255	228	5	marketing	marketing	NOUN
easat-5255	228	6	roi	roi	NOUN
easat-5255	228	7	2.3	2.3	NUM
easat-5255	228	8	3.0	3.0	NUM
easat-5255	228	9	31	31	NUM
easat-5255	228	10	%	%	NOUN
easat-5255	228	11	o2o	o2o	NOUN
easat-5255	228	12	conversion	conversion	NOUN
easat-5255	228	13	rate	rate	NOUN
easat-5255	228	14	7.5	7.5	NUM
easat-5255	228	15	%	%	NOUN
easat-5255	228	16	10.7	10.7	NUM
easat-5255	228	17	%	%	NOUN
easat-5255	228	18	42	42	NUM
easat-5255	228	19	%	%	NOUN
easat-5255	228	20	high	high	ADJ
easat-5255	228	21	-	-	PUNCT
easat-5255	228	22	value	value	NOUN
easat-5255	228	23	customer	customer	NOUN
easat-5255	228	24	clv	clv	PROPN
easat-5255	228	25	$	$	SYM
easat-5255	228	26	2,850	2,850	NUM
easat-5255	228	27	$	$	SYM
easat-5255	228	28	3,278	3,278	NUM
easat-5255	228	29	15	15	NUM
easat-5255	228	30	%	%	NOUN
easat-5255	228	31	table	table	NOUN
easat-5255	228	32	4	4	NUM
easat-5255	228	33	provides	provide	VERB
easat-5255	228	34	a	a	DET
easat-5255	228	35	comprehensive	comprehensive	ADJ
easat-5255	228	36	comparison	comparison	NOUN
easat-5255	228	37	of	of	ADP
easat-5255	228	38	global	global	PROPN
easat-5255	228	39	mart	mart	PROPN
easat-5255	228	40	’s	’s	PART
easat-5255	228	41	key	key	ADJ
easat-5255	228	42	performance	performance	NOUN
easat-5255	228	43	metrics	metric	NOUN
easat-5255	228	44	before	before	ADV
easat-5255	228	45	and	and	CCONJ
easat-5255	228	46	after	after	ADP
easat-5255	228	47	implementing	implement	VERB
easat-5255	228	48	the	the	DET
easat-5255	228	49	ai	ai	ADJ
easat-5255	228	50	-	-	PUNCT
easat-5255	228	51	driven	drive	VERB
easat-5255	228	52	framework	framework	NOUN
easat-5255	228	53	.	.	PUNCT
easat-5255	229	1	as	as	ADP
easat-5255	229	2	evident	evident	ADJ
easat-5255	229	3	in	in	ADP
easat-5255	229	4	table	table	NOUN
easat-5255	229	5	4	4	NUM
easat-5255	229	6	,	,	PUNCT
easat-5255	229	7	improvements	improvement	NOUN
easat-5255	229	8	were	be	AUX
easat-5255	229	9	observed	observe	VERB
easat-5255	229	10	across	across	ADP
easat-5255	229	11	all	all	DET
easat-5255	229	12	measured	measured	ADJ
easat-5255	229	13	indicators	indicator	NOUN
easat-5255	229	14	,	,	PUNCT
easat-5255	229	15	with	with	ADP
easat-5255	229	16	the	the	DET
easat-5255	229	17	most	most	ADV
easat-5255	229	18	substantial	substantial	ADJ
easat-5255	229	19	gains	gain	NOUN
easat-5255	229	20	in	in	ADP
easat-5255	229	21	o2o	o2o	NOUN
easat-5255	229	22	conversion	conversion	NOUN
easat-5255	229	23	rate	rate	NOUN
easat-5255	229	24	(	(	PUNCT
easat-5255	229	25	42	42	NUM
easat-5255	229	26	%	%	NOUN
easat-5255	229	27	)	)	PUNCT
easat-5255	229	28	and	and	CCONJ
easat-5255	229	29	customer	customer	NOUN
easat-5255	229	30	segmentation	segmentation	NOUN
easat-5255	229	31	accuracy	accuracy	NOUN
easat-5255	229	32	(	(	PUNCT
easat-5255	229	33	37	37	NUM
easat-5255	229	34	%	%	NOUN
easat-5255	229	35	)	)	PUNCT
easat-5255	229	36	.	.	PUNCT
easat-5255	230	1	the	the	DET
easat-5255	230	2	quantitative	quantitative	ADJ
easat-5255	230	3	data	datum	NOUN
easat-5255	230	4	presented	present	VERB
easat-5255	230	5	in	in	ADP
easat-5255	230	6	table	table	NOUN
easat-5255	230	7	4	4	NUM
easat-5255	230	8	underscores	underscore	VERB
easat-5255	230	9	the	the	DET
easat-5255	230	10	framework	framework	NOUN
easat-5255	230	11	's	's	PART
easat-5255	230	12	effectiveness	effectiveness	NOUN
easat-5255	230	13	in	in	ADP
easat-5255	230	14	enhancing	enhance	VERB
easat-5255	230	15	global	global	PROPN
easat-5255	230	16	mart	mart	PROPN
easat-5255	230	17	’s	’s	PART
easat-5255	230	18	omnichannel	omnichannel	NOUN
easat-5255	230	19	retail	retail	ADJ
easat-5255	230	20	marketing	marketing	NOUN
easat-5255	230	21	operations	operation	NOUN
easat-5255	230	22	.	.	PUNCT
easat-5255	231	1	580	580	NUM
easat-5255	231	2	edelweiss	edelweiss	PROPN
easat-5255	231	3	applied	apply	VERB
easat-5255	231	4	science	science	NOUN
easat-5255	231	5	and	and	CCONJ
easat-5255	231	6	technology	technology	NOUN
easat-5255	231	7	issn	issn	PROPN
easat-5255	231	8	:	:	PUNCT
easat-5255	231	9	2576	2576	NUM
easat-5255	231	10	-	-	SYM
easat-5255	231	11	8484	8484	NUM
easat-5255	231	12	vol	vol	NOUN
easat-5255	231	13	.	.	PROPN
easat-5255	232	1	9	9	NUM
easat-5255	232	2	,	,	PUNCT
easat-5255	232	3	no	no	INTJ
easat-5255	232	4	.	.	NOUN
easat-5255	233	1	3	3	NUM
easat-5255	233	2	:	:	PUNCT
easat-5255	233	3	568	568	NUM
easat-5255	233	4	-	-	SYM
easat-5255	233	5	583	583	NUM
easat-5255	233	6	,	,	PUNCT
easat-5255	233	7	2025	2025	NUM
easat-5255	233	8	doi	doi	NOUN
easat-5255	233	9	:	:	PUNCT
easat-5255	233	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	233	11	©	©	PROPN
easat-5255	233	12	2025	2025	NUM
easat-5255	233	13	by	by	ADP
easat-5255	233	14	the	the	DET
easat-5255	233	15	authors	author	NOUN
easat-5255	233	16	;	;	PUNCT
easat-5255	233	17	licensee	licensee	PROPN
easat-5255	233	18	learning	learn	VERB
easat-5255	233	19	gate	gate	NOUN
easat-5255	233	20	figure	figure	NOUN
easat-5255	233	21	7	7	NUM
easat-5255	233	22	.	.	PUNCT
easat-5255	233	23	global	global	PROPN
easat-5255	233	24	mart	mart	PROPN
easat-5255	233	25	’s	’s	PART
easat-5255	233	26	performance	performance	NOUN
easat-5255	233	27	radar	radar	NOUN
easat-5255	233	28	chart	chart	NOUN
easat-5255	233	29	:	:	PUNCT
easat-5255	233	30	pre	pre	VERB
easat-5255	233	31	vs	vs	ADP
easat-5255	233	32	post	post	NOUN
easat-5255	233	33	framework	framework	NOUN
easat-5255	233	34	implementation	implementation	NOUN
easat-5255	233	35	.	.	PUNCT
easat-5255	234	1	in	in	ADP
easat-5255	234	2	figure	figure	NOUN
easat-5255	234	3	7	7	NUM
easat-5255	234	4	,	,	PUNCT
easat-5255	234	5	one	one	PRON
easat-5255	234	6	can	can	AUX
easat-5255	234	7	see	see	VERB
easat-5255	234	8	the	the	DET
easat-5255	234	9	static	static	ADJ
easat-5255	234	10	and	and	CCONJ
easat-5255	234	11	rotary	rotary	ADJ
easat-5255	234	12	performance	performance	NOUN
easat-5255	234	13	metrics	metric	NOUN
easat-5255	234	14	of	of	ADP
easat-5255	234	15	global	global	ADJ
easat-5255	234	16	mart	mart	PROPN
easat-5255	234	17	before	before	ADV
easat-5255	234	18	and	and	CCONJ
easat-5255	234	19	after	after	ADP
easat-5255	234	20	the	the	DET
easat-5255	234	21	integration	integration	NOUN
easat-5255	234	22	of	of	ADP
easat-5255	234	23	the	the	DET
easat-5255	234	24	ai	ai	NOUN
easat-5255	234	25	-	-	PUNCT
easat-5255	234	26	powered	powered	ADJ
easat-5255	234	27	omnichannel	omnichannel	NOUN
easat-5255	234	28	retail	retail	ADJ
easat-5255	234	29	marketing	marketing	NOUN
easat-5255	234	30	effectiveness	effectiveness	NOUN
easat-5255	234	31	evaluation	evaluation	NOUN
easat-5255	234	32	framework	framework	NOUN
easat-5255	234	33	.	.	PUNCT
easat-5255	235	1	the	the	DET
easat-5255	235	2	grey	grey	PROPN
easat-5255	235	3	shaded	shade	VERB
easat-5255	235	4	area	area	NOUN
easat-5255	235	5	corresponds	correspond	VERB
easat-5255	235	6	with	with	ADP
easat-5255	235	7	performance	performance	NOUN
easat-5255	235	8	after	after	ADP
easat-5255	235	9	the	the	DET
easat-5255	235	10	implementation	implementation	NOUN
easat-5255	235	11	while	while	SCONJ
easat-5255	235	12	the	the	DET
easat-5255	235	13	red	red	ADJ
easat-5255	235	14	dots	dot	NOUN
easat-5255	235	15	capture	capture	VERB
easat-5255	235	16	the	the	DET
easat-5255	235	17	performance	performance	NOUN
easat-5255	235	18	prior	prior	ADV
easat-5255	235	19	to	to	ADP
easat-5255	235	20	the	the	DET
easat-5255	235	21	implementation	implementation	NOUN
easat-5255	235	22	.	.	PUNCT
easat-5255	236	1	as	as	SCONJ
easat-5255	236	2	demonstrated	demonstrate	VERB
easat-5255	236	3	in	in	ADP
easat-5255	236	4	figure	figure	NOUN
easat-5255	236	5	7	7	NUM
easat-5255	236	6	,	,	PUNCT
easat-5255	236	7	it	it	PRON
easat-5255	236	8	can	can	AUX
easat-5255	236	9	be	be	AUX
easat-5255	236	10	noted	note	VERB
easat-5255	236	11	that	that	SCONJ
easat-5255	236	12	the	the	DET
easat-5255	236	13	post	post	ADJ
easat-5255	236	14	-	-	ADJ
easat-5255	236	15	implementation	implementation	ADJ
easat-5255	236	16	polygon	polygon	NOUN
easat-5255	236	17	envelopes	envelop	VERB
easat-5255	236	18	a	a	DET
easat-5255	236	19	greater	great	ADJ
easat-5255	236	20	span	span	NOUN
easat-5255	236	21	compared	compare	VERB
easat-5255	236	22	to	to	ADP
easat-5255	236	23	the	the	DET
easat-5255	236	24	pre	pre	ADJ
easat-5255	236	25	-	-	ADJ
easat-5255	236	26	implementation	implementation	ADJ
easat-5255	236	27	points	point	NOUN
easat-5255	236	28	,	,	PUNCT
easat-5255	236	29	affirming	affirm	VERB
easat-5255	236	30	visually	visually	ADV
easat-5255	236	31	the	the	DET
easat-5255	236	32	improvement	improvement	NOUN
easat-5255	236	33	across	across	ADP
easat-5255	236	34	all	all	DET
easat-5255	236	35	metrics	metric	NOUN
easat-5255	236	36	.	.	PUNCT
easat-5255	237	1	the	the	DET
easat-5255	237	2	radar	radar	NOUN
easat-5255	237	3	chart	chart	NOUN
easat-5255	237	4	in	in	ADP
easat-5255	237	5	figure	figure	NOUN
easat-5255	237	6	7	7	NUM
easat-5255	237	7	reveals	reveal	VERB
easat-5255	237	8	all	all	DET
easat-5255	237	9	the	the	DET
easat-5255	237	10	kpi	kpi	PROPN
easat-5255	237	11	metrics	metric	NOUN
easat-5255	237	12	,	,	PUNCT
easat-5255	237	13	with	with	ADP
easat-5255	237	14	remarkable	remarkable	ADJ
easat-5255	237	15	customer	customer	NOUN
easat-5255	237	16	segmentation	segmentation	NOUN
easat-5255	237	17	accuracy	accuracy	NOUN
easat-5255	237	18	,	,	PUNCT
easat-5255	237	19	o2o	o2o	NOUN
easat-5255	237	20	conversion	conversion	NOUN
easat-5255	237	21	rate	rate	NOUN
easat-5255	237	22	,	,	PUNCT
easat-5255	237	23	and	and	CCONJ
easat-5255	237	24	marketing	marketing	NOUN
easat-5255	237	25	return	return	NOUN
easat-5255	237	26	on	on	ADP
easat-5255	237	27	investments	investment	NOUN
easat-5255	237	28	standing	stand	VERB
easat-5255	237	29	out	out	ADP
easat-5255	237	30	from	from	ADP
easat-5255	237	31	the	the	DET
easat-5255	237	32	rest	rest	NOUN
easat-5255	237	33	.	.	PUNCT
easat-5255	238	1	it	it	PRON
easat-5255	238	2	can	can	AUX
easat-5255	238	3	be	be	AUX
easat-5255	238	4	seen	see	VERB
easat-5255	238	5	in	in	ADP
easat-5255	238	6	these	these	DET
easat-5255	238	7	diagrams	diagram	NOUN
easat-5255	238	8	,	,	PUNCT
easat-5255	238	9	and	and	CCONJ
easat-5255	238	10	therefore	therefore	ADV
easat-5255	238	11	frames	frame	VERB
easat-5255	238	12	the	the	DET
easat-5255	238	13	strongest	strong	ADJ
easat-5255	238	14	improvements	improvement	NOUN
easat-5255	238	15	observed	observe	VERB
easat-5255	238	16	post	post	NOUN
easat-5255	238	17	-	-	NOUN
easat-5255	238	18	implementation	implementation	NOUN
easat-5255	238	19	.	.	PUNCT
easat-5255	239	1	figure	figure	NOUN
easat-5255	239	2	7	7	NUM
easat-5255	239	3	illustrates	illustrate	VERB
easat-5255	239	4	that	that	SCONJ
easat-5255	239	5	the	the	DET
easat-5255	239	6	greater	great	ADJ
easat-5255	239	7	area	area	NOUN
easat-5255	239	8	bound	bind	VERB
easat-5255	239	9	by	by	ADP
easat-5255	239	10	the	the	DET
easat-5255	239	11	post	post	ADJ
easat-5255	239	12	-	-	ADJ
easat-5255	239	13	implementation	implementation	ADJ
easat-5255	239	14	polygon	polygon	NOUN
easat-5255	239	15	represents	represent	VERB
easat-5255	239	16	the	the	DET
easat-5255	239	17	framework	framework	NOUN
easat-5255	239	18	’s	’s	PART
easat-5255	239	19	positive	positive	ADJ
easat-5255	239	20	impacts	impact	NOUN
easat-5255	239	21	on	on	ADP
easat-5255	239	22	global	global	PROPN
easat-5255	239	23	mart	mart	PROPN
easat-5255	239	24	’s	’s	PART
easat-5255	239	25	marketing	marketing	NOUN
easat-5255	239	26	effectiveness	effectiveness	NOUN
easat-5255	239	27	in	in	ADP
easat-5255	239	28	omnichannel	omnichannel	NOUN
easat-5255	239	29	integration	integration	NOUN
easat-5255	239	30	.	.	PUNCT
easat-5255	240	1	6	6	X
easat-5255	240	2	.	.	X
easat-5255	240	3	conclusion	conclusion	NOUN
easat-5255	240	4	this	this	DET
easat-5255	240	5	study	study	NOUN
easat-5255	240	6	presents	present	VERB
easat-5255	240	7	a	a	DET
easat-5255	240	8	novel	novel	ADJ
easat-5255	240	9	ai	ai	ADJ
easat-5255	240	10	-	-	PUNCT
easat-5255	240	11	driven	drive	VERB
easat-5255	240	12	framework	framework	NOUN
easat-5255	240	13	to	to	PART
easat-5255	240	14	measure	measure	VERB
easat-5255	240	15	the	the	DET
easat-5255	240	16	effectiveness	effectiveness	NOUN
easat-5255	240	17	of	of	ADP
easat-5255	240	18	omnichannel	omnichannel	NOUN
easat-5255	240	19	retail	retail	ADJ
easat-5255	240	20	marketing	marketing	NOUN
easat-5255	240	21	,	,	PUNCT
easat-5255	240	22	thus	thus	ADV
easat-5255	240	23	offering	offer	VERB
easat-5255	240	24	retailers	retailer	NOUN
easat-5255	240	25	a	a	DET
easat-5255	240	26	powerful	powerful	ADJ
easat-5255	240	27	tool	tool	NOUN
easat-5255	240	28	for	for	ADP
easat-5255	240	29	optimizing	optimize	VERB
easat-5255	240	30	their	their	PRON
easat-5255	240	31	marketing	marketing	NOUN
easat-5255	240	32	strategy	strategy	NOUN
easat-5255	240	33	in	in	ADP
easat-5255	240	34	an	an	DET
easat-5255	240	35	increasingly	increasingly	ADV
easat-5255	240	36	complex	complex	ADJ
easat-5255	240	37	retail	retail	ADJ
easat-5255	240	38	environment	environment	NOUN
easat-5255	240	39	.	.	PUNCT
easat-5255	241	1	by	by	ADP
easat-5255	241	2	fusing	fuse	VERB
easat-5255	241	3	disparate	disparate	ADJ
easat-5255	241	4	data	datum	NOUN
easat-5255	241	5	sources	source	NOUN
easat-5255	241	6	,	,	PUNCT
easat-5255	241	7	applying	apply	VERB
easat-5255	241	8	sophisticated	sophisticated	ADJ
easat-5255	241	9	ai	ai	VERB
easat-5255	241	10	techniques	technique	NOUN
easat-5255	241	11	for	for	ADP
easat-5255	241	12	end	end	NOUN
easat-5255	241	13	-	-	PUNCT
easat-5255	241	14	to	to	ADP
easat-5255	241	15	-	-	PUNCT
easat-5255	241	16	end	end	NOUN
easat-5255	241	17	analysis	analysis	NOUN
easat-5255	241	18	,	,	PUNCT
easat-5255	241	19	and	and	CCONJ
easat-5255	241	20	leveraging	leverage	VERB
easat-5255	241	21	cutting	cutting	NOUN
easat-5255	241	22	-	-	PUNCT
easat-5255	241	23	edge	edge	NOUN
easat-5255	241	24	methods	method	NOUN
easat-5255	241	25	like	like	ADP
easat-5255	241	26	reinforcement	reinforcement	NOUN
easat-5255	241	27	learning	learning	NOUN
easat-5255	241	28	for	for	ADP
easat-5255	241	29	adaptive	adaptive	ADJ
easat-5255	241	30	optimization	optimization	NOUN
easat-5255	241	31	,	,	PUNCT
easat-5255	241	32	the	the	DET
easat-5255	241	33	framework	framework	NOUN
easat-5255	241	34	shows	show	VERB
easat-5255	241	35	significant	significant	ADJ
easat-5255	241	36	potential	potential	NOUN
easat-5255	241	37	for	for	ADP
easat-5255	241	38	enhancing	enhance	VERB
easat-5255	241	39	marketing	marketing	NOUN
easat-5255	241	40	performance	performance	NOUN
easat-5255	241	41	.	.	PUNCT
easat-5255	242	1	empirical	empirical	ADJ
easat-5255	242	2	results	result	NOUN
easat-5255	242	3	show	show	VERB
easat-5255	242	4	significant	significant	ADJ
easat-5255	242	5	improvements	improvement	NOUN
easat-5255	242	6	in	in	ADP
easat-5255	242	7	key	key	ADJ
easat-5255	242	8	performance	performance	NOUN
easat-5255	242	9	indicators	indicator	NOUN
easat-5255	242	10	like	like	ADP
easat-5255	242	11	sales	sale	NOUN
easat-5255	242	12	revenue	revenue	NOUN
easat-5255	242	13	,	,	PUNCT
easat-5255	242	14	customer	customer	NOUN
easat-5255	242	15	engagement	engagement	NOUN
easat-5255	242	16	,	,	PUNCT
easat-5255	242	17	and	and	CCONJ
easat-5255	242	18	marketing	marketing	NOUN
easat-5255	242	19	return	return	NOUN
easat-5255	242	20	on	on	ADP
easat-5255	242	21	investment	investment	NOUN
easat-5255	242	22	,	,	PUNCT
easat-5255	242	23	compared	compare	VERB
easat-5255	242	24	to	to	ADP
easat-5255	242	25	traditional	traditional	ADJ
easat-5255	242	26	methods	method	NOUN
easat-5255	242	27	.	.	PUNCT
easat-5255	243	1	the	the	DET
easat-5255	243	2	global	global	PROPN
easat-5255	243	3	mart	mart	PROPN
easat-5255	243	4	case	case	NOUN
easat-5255	243	5	study	study	NOUN
easat-5255	243	6	further	far	ADV
easat-5255	243	7	establishes	establish	VERB
easat-5255	243	8	the	the	DET
easat-5255	243	9	practical	practical	ADJ
easat-5255	243	10	relevance	relevance	NOUN
easat-5255	243	11	of	of	ADP
easat-5255	243	12	this	this	DET
easat-5255	243	13	framework	framework	NOUN
easat-5255	243	14	in	in	ADP
easat-5255	243	15	a	a	DET
easat-5255	243	16	real	real	ADJ
easat-5255	243	17	-	-	PUNCT
easat-5255	243	18	world	world	NOUN
easat-5255	243	19	581	581	NUM
easat-5255	243	20	edelweiss	edelweiss	PROPN
easat-5255	243	21	applied	apply	VERB
easat-5255	243	22	science	science	NOUN
easat-5255	243	23	and	and	CCONJ
easat-5255	243	24	technology	technology	NOUN
easat-5255	243	25	issn	issn	PROPN
easat-5255	243	26	:	:	PUNCT
easat-5255	243	27	2576	2576	NUM
easat-5255	243	28	-	-	SYM
easat-5255	243	29	8484	8484	NUM
easat-5255	243	30	vol	vol	NOUN
easat-5255	243	31	.	.	PROPN
easat-5255	244	1	9	9	NUM
easat-5255	244	2	,	,	PUNCT
easat-5255	244	3	no	no	INTJ
easat-5255	244	4	.	.	NOUN
easat-5255	245	1	3	3	NUM
easat-5255	245	2	:	:	PUNCT
easat-5255	245	3	568	568	NUM
easat-5255	245	4	-	-	SYM
easat-5255	245	5	583	583	NUM
easat-5255	245	6	,	,	PUNCT
easat-5255	245	7	2025	2025	NUM
easat-5255	245	8	doi	doi	NOUN
easat-5255	245	9	:	:	PUNCT
easat-5255	245	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	245	11	©	©	PROPN
easat-5255	245	12	2025	2025	NUM
easat-5255	245	13	by	by	ADP
easat-5255	245	14	the	the	DET
easat-5255	245	15	authors	author	NOUN
easat-5255	245	16	;	;	PUNCT
easat-5255	245	17	licensee	licensee	PROPN
easat-5255	245	18	learning	learning	NOUN
easat-5255	245	19	gate	gate	NOUN
easat-5255	245	20	commercial	commercial	ADJ
easat-5255	245	21	setting	setting	NOUN
easat-5255	245	22	,	,	PUNCT
easat-5255	245	23	illustrating	illustrate	VERB
easat-5255	245	24	its	its	PRON
easat-5255	245	25	ability	ability	NOUN
easat-5255	245	26	to	to	PART
easat-5255	245	27	optimize	optimize	VERB
easat-5255	245	28	marketing	marketing	NOUN
easat-5255	245	29	budget	budget	NOUN
easat-5255	245	30	allocation	allocation	NOUN
easat-5255	245	31	,	,	PUNCT
easat-5255	245	32	improve	improve	VERB
easat-5255	245	33	customer	customer	NOUN
easat-5255	245	34	segmentation	segmentation	NOUN
easat-5255	245	35	accuracy	accuracy	NOUN
easat-5255	245	36	,	,	PUNCT
easat-5255	245	37	and	and	CCONJ
easat-5255	245	38	improve	improve	VERB
easat-5255	245	39	online	online	NOUN
easat-5255	245	40	-	-	PUNCT
easat-5255	245	41	to	to	ADP
easat-5255	245	42	-	-	PUNCT
easat-5255	245	43	offline	offline	ADJ
easat-5255	245	44	conversion	conversion	NOUN
easat-5255	245	45	rates	rate	NOUN
easat-5255	245	46	.	.	PUNCT
easat-5255	246	1	while	while	SCONJ
easat-5255	246	2	the	the	DET
easat-5255	246	3	findings	finding	NOUN
easat-5255	246	4	are	be	AUX
easat-5255	246	5	encouraging	encouraging	ADJ
easat-5255	246	6	,	,	PUNCT
easat-5255	246	7	future	future	ADJ
easat-5255	246	8	research	research	NOUN
easat-5255	246	9	should	should	AUX
easat-5255	246	10	explore	explore	VERB
easat-5255	246	11	the	the	DET
easat-5255	246	12	framework	framework	NOUN
easat-5255	246	13	's	's	PART
easat-5255	246	14	flexibility	flexibility	NOUN
easat-5255	246	15	across	across	ADP
easat-5255	246	16	various	various	ADJ
easat-5255	246	17	retail	retail	ADJ
easat-5255	246	18	subsectors	subsector	NOUN
easat-5255	246	19	and	and	CCONJ
easat-5255	246	20	responsiveness	responsiveness	NOUN
easat-5255	246	21	to	to	ADP
easat-5255	246	22	new	new	ADJ
easat-5255	246	23	technologies	technology	NOUN
easat-5255	246	24	like	like	ADP
easat-5255	246	25	augmented	augment	VERB
easat-5255	246	26	reality	reality	NOUN
easat-5255	246	27	and	and	CCONJ
easat-5255	246	28	the	the	DET
easat-5255	246	29	internet	internet	NOUN
easat-5255	246	30	of	of	ADP
easat-5255	246	31	things	thing	NOUN
easat-5255	246	32	.	.	PUNCT
easat-5255	247	1	moreover	moreover	ADV
easat-5255	247	2	,	,	PUNCT
easat-5255	247	3	a	a	DET
easat-5255	247	4	more	more	ADV
easat-5255	247	5	thorough	thorough	ADJ
easat-5255	247	6	evaluation	evaluation	NOUN
easat-5255	247	7	of	of	ADP
easat-5255	247	8	consumer	consumer	NOUN
easat-5255	247	9	privacy	privacy	NOUN
easat-5255	247	10	measures	measure	NOUN
easat-5255	247	11	and	and	CCONJ
easat-5255	247	12	data	datum	NOUN
easat-5255	247	13	security	security	NOUN
easat-5255	247	14	within	within	ADP
easat-5255	247	15	this	this	DET
easat-5255	247	16	ai	ai	NOUN
easat-5255	247	17	-	-	PUNCT
easat-5255	247	18	based	base	VERB
easat-5255	247	19	framework	framework	NOUN
easat-5255	247	20	is	be	AUX
easat-5255	247	21	necessary	necessary	ADJ
easat-5255	247	22	.	.	PUNCT
easat-5255	248	1	overall	overall	ADJ
easat-5255	248	2	,	,	PUNCT
easat-5255	248	3	this	this	DET
easat-5255	248	4	framework	framework	NOUN
easat-5255	248	5	represents	represent	VERB
easat-5255	248	6	an	an	DET
easat-5255	248	7	important	important	ADJ
easat-5255	248	8	breakthrough	breakthrough	NOUN
easat-5255	248	9	in	in	ADP
easat-5255	248	10	the	the	DET
easat-5255	248	11	optimization	optimization	NOUN
easat-5255	248	12	of	of	ADP
easat-5255	248	13	retail	retail	ADJ
easat-5255	248	14	marketing	marketing	NOUN
easat-5255	248	15	,	,	PUNCT
easat-5255	248	16	offering	offer	VERB
easat-5255	248	17	a	a	DET
easat-5255	248	18	data	data	NOUN
easat-5255	248	19	-	-	PUNCT
easat-5255	248	20	driven	drive	VERB
easat-5255	248	21	approach	approach	NOUN
easat-5255	248	22	to	to	ADP
easat-5255	248	23	enhancing	enhance	VERB
easat-5255	248	24	customer	customer	NOUN
easat-5255	248	25	experience	experience	NOUN
easat-5255	248	26	and	and	CCONJ
easat-5255	248	27	enabling	enable	VERB
easat-5255	248	28	business	business	NOUN
easat-5255	248	29	growth	growth	NOUN
easat-5255	248	30	in	in	ADP
easat-5255	248	31	the	the	DET
easat-5255	248	32	digital	digital	ADJ
easat-5255	248	33	age	age	NOUN
easat-5255	248	34	.	.	PUNCT
easat-5255	249	1	as	as	SCONJ
easat-5255	249	2	the	the	DET
easat-5255	249	3	state	state	NOUN
easat-5255	249	4	of	of	ADP
easat-5255	249	5	artificial	artificial	ADJ
easat-5255	249	6	intelligence	intelligence	NOUN
easat-5255	249	7	and	and	CCONJ
easat-5255	249	8	big	big	ADJ
easat-5255	249	9	data	datum	NOUN
easat-5255	249	10	technologies	technology	NOUN
easat-5255	249	11	continues	continue	VERB
easat-5255	249	12	to	to	PART
easat-5255	249	13	evolve	evolve	VERB
easat-5255	249	14	,	,	PUNCT
easat-5255	249	15	this	this	DET
easat-5255	249	16	framework	framework	NOUN
easat-5255	249	17	is	be	AUX
easat-5255	249	18	well	well	ADV
easat-5255	249	19	-	-	PUNCT
easat-5255	249	20	positioned	position	VERB
easat-5255	249	21	to	to	PART
easat-5255	249	22	shape	shape	VERB
easat-5255	249	23	the	the	DET
easat-5255	249	24	future	future	NOUN
easat-5255	249	25	of	of	ADP
easat-5255	249	26	retail	retail	ADJ
easat-5255	249	27	marketing	marketing	NOUN
easat-5255	249	28	strategies	strategy	NOUN
easat-5255	249	29	.	.	PUNCT
easat-5255	250	1	transparency	transparency	NOUN
easat-5255	250	2	:	:	PUNCT
easat-5255	250	3	the	the	DET
easat-5255	250	4	authors	author	NOUN
easat-5255	250	5	confirm	confirm	VERB
easat-5255	250	6	that	that	SCONJ
easat-5255	250	7	the	the	DET
easat-5255	250	8	manuscript	manuscript	NOUN
easat-5255	250	9	is	be	AUX
easat-5255	250	10	an	an	DET
easat-5255	250	11	honest	honest	ADJ
easat-5255	250	12	,	,	PUNCT
easat-5255	250	13	accurate	accurate	ADJ
easat-5255	250	14	,	,	PUNCT
easat-5255	250	15	and	and	CCONJ
easat-5255	250	16	transparent	transparent	ADJ
easat-5255	250	17	account	account	NOUN
easat-5255	250	18	of	of	ADP
easat-5255	250	19	the	the	DET
easat-5255	250	20	study	study	NOUN
easat-5255	250	21	;	;	PUNCT
easat-5255	250	22	that	that	SCONJ
easat-5255	250	23	no	no	DET
easat-5255	250	24	vital	vital	ADJ
easat-5255	250	25	features	feature	NOUN
easat-5255	250	26	of	of	ADP
easat-5255	250	27	the	the	DET
easat-5255	250	28	study	study	NOUN
easat-5255	250	29	have	have	AUX
easat-5255	250	30	been	be	AUX
easat-5255	250	31	omitted	omit	VERB
easat-5255	250	32	;	;	PUNCT
easat-5255	250	33	and	and	CCONJ
easat-5255	250	34	that	that	SCONJ
easat-5255	250	35	any	any	DET
easat-5255	250	36	discrepancies	discrepancy	NOUN
easat-5255	250	37	from	from	ADP
easat-5255	250	38	the	the	DET
easat-5255	250	39	study	study	NOUN
easat-5255	250	40	as	as	SCONJ
easat-5255	250	41	planned	plan	VERB
easat-5255	250	42	have	have	AUX
easat-5255	250	43	been	be	AUX
easat-5255	250	44	explained	explain	VERB
easat-5255	250	45	.	.	PUNCT
easat-5255	251	1	this	this	DET
easat-5255	251	2	study	study	NOUN
easat-5255	251	3	followed	follow	VERB
easat-5255	251	4	all	all	DET
easat-5255	251	5	ethical	ethical	ADJ
easat-5255	251	6	practices	practice	NOUN
easat-5255	251	7	during	during	ADP
easat-5255	251	8	writing	writing	NOUN
easat-5255	251	9	.	.	PUNCT
easat-5255	252	1	copyright	copyright	NOUN
easat-5255	252	2	:	:	PUNCT
easat-5255	252	3	©	©	PROPN
easat-5255	252	4	2025	2025	NUM
easat-5255	252	5	by	by	ADP
easat-5255	252	6	the	the	DET
easat-5255	252	7	authors	author	NOUN
easat-5255	252	8	.	.	PUNCT
easat-5255	253	1	this	this	DET
easat-5255	253	2	open	open	ADJ
easat-5255	253	3	-	-	PUNCT
easat-5255	253	4	access	access	NOUN
easat-5255	253	5	article	article	NOUN
easat-5255	253	6	is	be	AUX
easat-5255	253	7	distributed	distribute	VERB
easat-5255	253	8	under	under	ADP
easat-5255	253	9	the	the	DET
easat-5255	253	10	terms	term	NOUN
easat-5255	253	11	and	and	CCONJ
easat-5255	253	12	conditions	condition	NOUN
easat-5255	253	13	of	of	ADP
easat-5255	253	14	the	the	DET
easat-5255	253	15	creative	creative	ADJ
easat-5255	253	16	commons	common	NOUN
easat-5255	253	17	attribution	attribution	NOUN
easat-5255	253	18	(	(	PUNCT
easat-5255	253	19	cc	cc	NOUN
easat-5255	253	20	by	by	ADP
easat-5255	253	21	)	)	PUNCT
easat-5255	253	22	license	license	NOUN
easat-5255	253	23	(	(	PUNCT
easat-5255	253	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5255	253	25	)	)	PUNCT
easat-5255	253	26	.	.	PUNCT
easat-5255	254	1	references	reference	NOUN
easat-5255	254	2	[	[	X
easat-5255	254	3	1	1	X
easat-5255	254	4	]	]	PUNCT
easat-5255	254	5	e.	e.	PROPN
easat-5255	254	6	aguirre	aguirre	PROPN
easat-5255	254	7	,	,	PUNCT
easat-5255	254	8	d.	d.	PROPN
easat-5255	254	9	mahr	mahr	PROPN
easat-5255	254	10	,	,	PUNCT
easat-5255	254	11	d.	d.	PROPN
easat-5255	254	12	grewal	grewal	PROPN
easat-5255	254	13	,	,	PUNCT
easat-5255	254	14	k.	k.	PROPN
easat-5255	254	15	de	de	PROPN
easat-5255	254	16	ruyter	ruyter	PROPN
easat-5255	254	17	,	,	PUNCT
easat-5255	254	18	and	and	CCONJ
easat-5255	254	19	m.	m.	NOUN
easat-5255	254	20	wetzels	wetzel	NOUN
easat-5255	254	21	,	,	PUNCT
easat-5255	254	22	"	"	PUNCT
easat-5255	254	23	unraveling	unravel	VERB
easat-5255	254	24	the	the	DET
easat-5255	254	25	personalization	personalization	NOUN
easat-5255	254	26	paradox	paradox	NOUN
easat-5255	254	27	:	:	PUNCT
easat-5255	254	28	the	the	DET
easat-5255	254	29	effect	effect	NOUN
easat-5255	254	30	of	of	ADP
easat-5255	254	31	information	information	NOUN
easat-5255	254	32	collection	collection	NOUN
easat-5255	254	33	and	and	CCONJ
easat-5255	254	34	trust	trust	NOUN
easat-5255	254	35	-	-	PUNCT
easat-5255	254	36	building	building	NOUN
easat-5255	254	37	strategies	strategy	NOUN
easat-5255	254	38	on	on	ADP
easat-5255	254	39	online	online	ADJ
easat-5255	254	40	advertisement	advertisement	NOUN
easat-5255	254	41	effectiveness	effectiveness	NOUN
easat-5255	254	42	,	,	PUNCT
easat-5255	254	43	"	"	PUNCT
easat-5255	254	44	journal	journal	NOUN
easat-5255	254	45	of	of	ADP
easat-5255	254	46	retailing	retailing	NOUN
easat-5255	254	47	,	,	PUNCT
easat-5255	254	48	vol	vol	NOUN
easat-5255	254	49	.	.	PROPN
easat-5255	254	50	91	91	NUM
easat-5255	254	51	,	,	PUNCT
easat-5255	254	52	no	no	INTJ
easat-5255	254	53	.	.	NOUN
easat-5255	254	54	1	1	NUM
easat-5255	254	55	,	,	PUNCT
easat-5255	254	56	pp	pp	ADJ
easat-5255	254	57	.	.	PUNCT
easat-5255	255	1	34	34	NUM
easat-5255	255	2	-	-	SYM
easat-5255	255	3	49	49	NUM
easat-5255	255	4	,	,	PUNCT
easat-5255	255	5	2015	2015	NUM
easat-5255	255	6	.	.	PUNCT
easat-5255	256	1	https://doi.org/10.1016/j.jretai.2014.09.005	https://doi.org/10.1016/j.jretai.2014.09.005	PROPN
easat-5255	256	2	[	[	X
easat-5255	256	3	2	2	X
easat-5255	256	4	]	]	PUNCT
easat-5255	256	5	k.	k.	PROPN
easat-5255	256	6	l.	l.	PROPN
easat-5255	256	7	ailawadi	ailawadi	PROPN
easat-5255	256	8	,	,	PUNCT
easat-5255	256	9	"	"	PUNCT
easat-5255	256	10	commentary	commentary	NOUN
easat-5255	256	11	:	:	PUNCT
easat-5255	256	12	omnichannel	omnichannel	NOUN
easat-5255	256	13	from	from	ADP
easat-5255	256	14	a	a	DET
easat-5255	256	15	manufacturer	manufacturer	NOUN
easat-5255	256	16	’s	’s	PART
easat-5255	256	17	perspective	perspective	NOUN
easat-5255	256	18	,	,	PUNCT
easat-5255	256	19	"	"	PUNCT
easat-5255	256	20	journal	journal	NOUN
easat-5255	256	21	of	of	ADP
easat-5255	256	22	marketing	marketing	NOUN
easat-5255	256	23	,	,	PUNCT
easat-5255	256	24	vol	vol	NOUN
easat-5255	256	25	.	.	PROPN
easat-5255	256	26	85	85	NUM
easat-5255	256	27	,	,	PUNCT
easat-5255	256	28	no	no	INTJ
easat-5255	256	29	.	.	NOUN
easat-5255	256	30	1	1	NUM
easat-5255	256	31	,	,	PUNCT
easat-5255	256	32	pp	pp	ADJ
easat-5255	256	33	.	.	PUNCT
easat-5255	257	1	121	121	NUM
easat-5255	257	2	-	-	SYM
easat-5255	257	3	125	125	NUM
easat-5255	257	4	,	,	PUNCT
easat-5255	257	5	2021	2021	NUM
easat-5255	257	6	.	.	PUNCT
easat-5255	258	1	https://doi.org/10.1177/0022242920972639	https://doi.org/10.1177/0022242920972639	PUNCT
easat-5255	259	1	[	[	X
easat-5255	259	2	3	3	X
easat-5255	259	3	]	]	PUNCT
easat-5255	259	4	k.	k.	PROPN
easat-5255	259	5	l.	l.	PROPN
easat-5255	259	6	ailawadi	ailawadi	PROPN
easat-5255	259	7	and	and	CCONJ
easat-5255	259	8	p.	p.	PROPN
easat-5255	259	9	w.	w.	PROPN
easat-5255	259	10	farris	farris	PROPN
easat-5255	259	11	,	,	PUNCT
easat-5255	259	12	"	"	PUNCT
easat-5255	259	13	managing	manage	VERB
easat-5255	259	14	multi	multi	ADJ
easat-5255	259	15	-	-	ADJ
easat-5255	259	16	and	and	CCONJ
easat-5255	259	17	omni	omni	ADJ
easat-5255	259	18	-	-	PUNCT
easat-5255	259	19	channel	channel	NOUN
easat-5255	259	20	distribution	distribution	NOUN
easat-5255	259	21	:	:	PUNCT
easat-5255	259	22	metrics	metric	NOUN
easat-5255	259	23	and	and	CCONJ
easat-5255	259	24	research	research	NOUN
easat-5255	259	25	directions	direction	NOUN
easat-5255	259	26	,	,	PUNCT
easat-5255	259	27	"	"	PUNCT
easat-5255	259	28	journal	journal	NOUN
easat-5255	259	29	of	of	ADP
easat-5255	259	30	retailing	retailing	NOUN
easat-5255	259	31	,	,	PUNCT
easat-5255	259	32	vol	vol	NOUN
easat-5255	259	33	.	.	PROPN
easat-5255	260	1	93	93	NUM
easat-5255	260	2	,	,	PUNCT
easat-5255	260	3	no	no	INTJ
easat-5255	260	4	.	.	NOUN
easat-5255	260	5	1	1	NUM
easat-5255	260	6	,	,	PUNCT
easat-5255	260	7	pp	pp	ADJ
easat-5255	260	8	.	.	PUNCT
easat-5255	261	1	120	120	NUM
easat-5255	261	2	-	-	SYM
easat-5255	261	3	135	135	NUM
easat-5255	261	4	,	,	PUNCT
easat-5255	261	5	2017	2017	NUM
easat-5255	261	6	.	.	PUNCT
easat-5255	262	1	https://doi.org/10.1016/j.jretai.2016.12.003	https://doi.org/10.1016/j.jretai.2016.12.003	ADJ
easat-5255	262	2	[	[	X
easat-5255	262	3	4	4	NUM
easat-5255	262	4	]	]	PUNCT
easat-5255	262	5	m.	m.	NOUN
easat-5255	262	6	a.	a.	PROPN
easat-5255	262	7	akaka	akaka	PROPN
easat-5255	262	8	,	,	PUNCT
easat-5255	262	9	s.	s.	PROPN
easat-5255	262	10	l.	l.	PROPN
easat-5255	262	11	vargo	vargo	PROPN
easat-5255	262	12	,	,	PUNCT
easat-5255	262	13	and	and	CCONJ
easat-5255	262	14	r.	r.	PROPN
easat-5255	262	15	f.	f.	PROPN
easat-5255	262	16	lusch	lusch	PROPN
easat-5255	262	17	,	,	PUNCT
easat-5255	262	18	"	"	PUNCT
easat-5255	262	19	the	the	DET
easat-5255	262	20	complexity	complexity	NOUN
easat-5255	262	21	of	of	ADP
easat-5255	262	22	context	context	NOUN
easat-5255	262	23	:	:	PUNCT
easat-5255	262	24	a	a	DET
easat-5255	262	25	service	service	NOUN
easat-5255	262	26	ecosystems	ecosystem	NOUN
easat-5255	262	27	approach	approach	NOUN
easat-5255	262	28	for	for	ADP
easat-5255	262	29	international	international	ADJ
easat-5255	262	30	marketing	marketing	NOUN
easat-5255	262	31	,	,	PUNCT
easat-5255	262	32	"	"	PUNCT
easat-5255	262	33	journal	journal	NOUN
easat-5255	262	34	of	of	ADP
easat-5255	262	35	international	international	ADJ
easat-5255	262	36	marketing	marketing	NOUN
easat-5255	262	37	,	,	PUNCT
easat-5255	262	38	vol	vol	NOUN
easat-5255	262	39	.	.	PROPN
easat-5255	262	40	21	21	NUM
easat-5255	262	41	,	,	PUNCT
easat-5255	262	42	no	no	INTJ
easat-5255	262	43	.	.	NOUN
easat-5255	262	44	4	4	NUM
easat-5255	262	45	,	,	PUNCT
easat-5255	262	46	pp	pp	ADJ
easat-5255	262	47	.	.	PUNCT
easat-5255	263	1	1	1	NUM
easat-5255	263	2	-	-	SYM
easat-5255	263	3	20	20	NUM
easat-5255	263	4	,	,	PUNCT
easat-5255	263	5	2013	2013	NUM
easat-5255	263	6	.	.	PUNCT
easat-5255	264	1	https://doi.org/10.1509/jim.13.0032	https://doi.org/10.1509/jim.13.0032	PRON
easat-5255	265	1	[	[	X
easat-5255	265	2	5	5	NUM
easat-5255	265	3	]	]	PUNCT
easat-5255	265	4	b.	b.	PROPN
easat-5255	265	5	alexander	alexander	PROPN
easat-5255	265	6	and	and	CCONJ
easat-5255	265	7	a.	a.	PROPN
easat-5255	265	8	kent	kent	PROPN
easat-5255	265	9	,	,	PUNCT
easat-5255	265	10	"	"	PUNCT
easat-5255	265	11	change	change	NOUN
easat-5255	265	12	in	in	ADP
easat-5255	265	13	technology	technology	NOUN
easat-5255	265	14	-	-	PUNCT
easat-5255	265	15	enabled	enable	VERB
easat-5255	265	16	omnichannel	omnichannel	NOUN
easat-5255	265	17	customer	customer	NOUN
easat-5255	265	18	experiences	experience	VERB
easat-5255	265	19	in	in	ADP
easat-5255	265	20	-	-	PUNCT
easat-5255	265	21	store	store	NOUN
easat-5255	265	22	,	,	PUNCT
easat-5255	265	23	"	"	PUNCT
easat-5255	265	24	journal	journal	NOUN
easat-5255	265	25	of	of	ADP
easat-5255	265	26	retailing	retailing	NOUN
easat-5255	265	27	and	and	CCONJ
easat-5255	265	28	consumer	consumer	NOUN
easat-5255	265	29	services	service	NOUN
easat-5255	265	30	,	,	PUNCT
easat-5255	265	31	vol	vol	NOUN
easat-5255	265	32	.	.	PROPN
easat-5255	265	33	65	65	NUM
easat-5255	265	34	,	,	PUNCT
easat-5255	265	35	p.	p.	NOUN
easat-5255	265	36	102338	102338	NUM
easat-5255	265	37	,	,	PUNCT
easat-5255	265	38	2022	2022	NUM
easat-5255	265	39	.	.	PUNCT
easat-5255	266	1	https://doi.org/10.1016/j.jretconser.2021.102338ouci.dntb.gov.ua	https://doi.org/10.1016/j.jretconser.2021.102338ouci.dntb.gov.ua	PROPN
easat-5255	267	1	[	[	X
easat-5255	267	2	6	6	NUM
easat-5255	267	3	]	]	X
easat-5255	267	4	n.	n.	PROPN
easat-5255	267	5	ameen	ameen	PROPN
easat-5255	267	6	,	,	PUNCT
easat-5255	267	7	a.	a.	NOUN
easat-5255	267	8	tarhini	tarhini	NOUN
easat-5255	267	9	,	,	PUNCT
easat-5255	267	10	m.	m.	NOUN
easat-5255	267	11	shah	shah	NOUN
easat-5255	267	12	,	,	PUNCT
easat-5255	267	13	and	and	CCONJ
easat-5255	267	14	n.	n.	PROPN
easat-5255	267	15	o.	o.	PROPN
easat-5255	267	16	madichie	madichie	PROPN
easat-5255	267	17	,	,	PUNCT
easat-5255	267	18	"	"	PUNCT
easat-5255	267	19	going	go	VERB
easat-5255	267	20	with	with	ADP
easat-5255	267	21	the	the	DET
easat-5255	267	22	flow	flow	NOUN
easat-5255	267	23	:	:	PUNCT
easat-5255	267	24	smart	smart	ADJ
easat-5255	267	25	shopping	shopping	NOUN
easat-5255	267	26	malls	mall	NOUN
easat-5255	267	27	and	and	CCONJ
easat-5255	267	28	omnichannel	omnichannel	NOUN
easat-5255	267	29	retailing	retailing	NOUN
easat-5255	267	30	,	,	PUNCT
easat-5255	267	31	"	"	PUNCT
easat-5255	267	32	journal	journal	NOUN
easat-5255	267	33	of	of	ADP
easat-5255	267	34	services	service	NOUN
easat-5255	267	35	marketing	marketing	NOUN
easat-5255	267	36	,	,	PUNCT
easat-5255	267	37	vol	vol	NOUN
easat-5255	267	38	.	.	PROPN
easat-5255	267	39	35	35	NUM
easat-5255	267	40	,	,	PUNCT
easat-5255	267	41	no	no	INTJ
easat-5255	267	42	.	.	NOUN
easat-5255	267	43	3	3	NUM
easat-5255	267	44	,	,	PUNCT
easat-5255	267	45	pp	pp	ADJ
easat-5255	267	46	.	.	PUNCT
easat-5255	268	1	325–348	325–348	NUM
easat-5255	268	2	,	,	PUNCT
easat-5255	268	3	2021	2021	NUM
easat-5255	268	4	.	.	PUNCT
easat-5255	269	1	https://doi.org/10.1108/jsm-02-20200065	https://doi.org/10.1108/jsm-02-20200065	X
easat-5255	270	1	[	[	X
easat-5255	270	2	7	7	X
easat-5255	270	3	]	]	X
easat-5255	270	4	n.	n.	NOUN
easat-5255	270	5	ameen	ameen	PROPN
easat-5255	270	6	,	,	PUNCT
easat-5255	270	7	a.	a.	NOUN
easat-5255	270	8	tarhini	tarhini	NOUN
easat-5255	270	9	,	,	PUNCT
easat-5255	270	10	m.	m.	NOUN
easat-5255	270	11	h.	h.	PROPN
easat-5255	270	12	shah	shah	PROPN
easat-5255	270	13	,	,	PUNCT
easat-5255	270	14	and	and	CCONJ
easat-5255	270	15	k.	k.	PROPN
easat-5255	270	16	nusair	nusair	NOUN
easat-5255	270	17	,	,	PUNCT
easat-5255	270	18	"	"	PUNCT
easat-5255	270	19	a	a	DET
easat-5255	270	20	cross	cross	ADJ
easat-5255	270	21	cultural	cultural	ADJ
easat-5255	270	22	study	study	NOUN
easat-5255	270	23	of	of	ADP
easat-5255	270	24	gender	gender	NOUN
easat-5255	270	25	differences	difference	NOUN
easat-5255	270	26	in	in	ADP
easat-5255	270	27	omnichannel	omnichannel	NOUN
easat-5255	270	28	retailing	retailing	NOUN
easat-5255	270	29	contexts	contexts	NOUN
easat-5255	270	30	,	,	PUNCT
easat-5255	270	31	"	"	PUNCT
easat-5255	270	32	journal	journal	NOUN
easat-5255	270	33	of	of	ADP
easat-5255	270	34	retailing	retailing	NOUN
easat-5255	270	35	and	and	CCONJ
easat-5255	270	36	consumer	consumer	NOUN
easat-5255	270	37	services	service	NOUN
easat-5255	270	38	,	,	PUNCT
easat-5255	270	39	vol	vol	NOUN
easat-5255	270	40	.	.	PROPN
easat-5255	270	41	58	58	NUM
easat-5255	270	42	,	,	PUNCT
easat-5255	270	43	p.	p.	NOUN
easat-5255	270	44	102265	102265	NUM
easat-5255	270	45	,	,	PUNCT
easat-5255	270	46	2021	2021	NUM
easat-5255	270	47	.	.	PUNCT
easat-5255	271	1	https://doi.org/10.1016/j.jretconser.2020.102265	https://doi.org/10.1016/j.jretconser.2020.102265	VERB
easat-5255	271	2	[	[	NOUN
easat-5255	271	3	8	8	NUM
easat-5255	271	4	]	]	PUNCT
easat-5255	271	5	t.	t.	PROPN
easat-5255	271	6	b.	b.	PROPN
easat-5255	271	7	anker	anker	PROPN
easat-5255	271	8	,	,	PUNCT
easat-5255	271	9	l.	l.	PROPN
easat-5255	271	10	sparks	sparks	PROPN
easat-5255	271	11	,	,	PUNCT
easat-5255	271	12	l.	l.	PROPN
easat-5255	271	13	moutinho	moutinho	PROPN
easat-5255	271	14	,	,	PUNCT
easat-5255	271	15	and	and	CCONJ
easat-5255	271	16	c.	c.	PROPN
easat-5255	271	17	grönroos	grönroos	PROPN
easat-5255	271	18	,	,	PUNCT
easat-5255	271	19	"	"	PUNCT
easat-5255	271	20	consumer	consumer	NOUN
easat-5255	271	21	dominant	dominant	ADJ
easat-5255	271	22	value	value	NOUN
easat-5255	271	23	creation	creation	NOUN
easat-5255	271	24	:	:	PUNCT
easat-5255	271	25	a	a	DET
easat-5255	271	26	theoretical	theoretical	ADJ
easat-5255	271	27	response	response	NOUN
easat-5255	271	28	to	to	ADP
easat-5255	271	29	the	the	DET
easat-5255	271	30	recent	recent	ADJ
easat-5255	271	31	call	call	NOUN
easat-5255	271	32	for	for	ADP
easat-5255	271	33	a	a	DET
easat-5255	271	34	consumer	consumer	NOUN
easat-5255	271	35	dominant	dominant	ADJ
easat-5255	271	36	logic	logic	NOUN
easat-5255	271	37	for	for	ADP
easat-5255	271	38	marketing	marketing	NOUN
easat-5255	271	39	,	,	PUNCT
easat-5255	271	40	"	"	PUNCT
easat-5255	271	41	european	european	ADJ
easat-5255	271	42	journal	journal	NOUN
easat-5255	271	43	of	of	ADP
easat-5255	271	44	marketing	marketing	NOUN
easat-5255	271	45	,	,	PUNCT
easat-5255	271	46	vol	vol	NOUN
easat-5255	271	47	.	.	PROPN
easat-5255	271	48	49	49	NUM
easat-5255	271	49	,	,	PUNCT
easat-5255	271	50	no	no	INTJ
easat-5255	271	51	.	.	NOUN
easat-5255	271	52	3/4	3/4	NUM
easat-5255	271	53	,	,	PUNCT
easat-5255	271	54	pp	pp	ADJ
easat-5255	271	55	.	.	PUNCT
easat-5255	272	1	532560	532560	NUM
easat-5255	272	2	,	,	PUNCT
easat-5255	272	3	2015	2015	NUM
easat-5255	272	4	.	.	PUNCT
easat-5255	273	1	https://doi.org/10.1108/ejm-09-2013-0518	https://doi.org/10.1108/ejm-09-2013-0518	ADP
easat-5255	273	2	[	[	X
easat-5255	273	3	9	9	NUM
easat-5255	273	4	]	]	PUNCT
easat-5255	273	5	e.	e.	PROPN
easat-5255	273	6	c.-x	c.-x	PROPN
easat-5255	273	7	.	.	PUNCT
easat-5255	274	1	aw	aw	INTJ
easat-5255	274	2	,	,	PUNCT
easat-5255	274	3	n.	n.	PROPN
easat-5255	274	4	k.	k.	PROPN
easat-5255	274	5	basha	basha	PROPN
easat-5255	274	6	,	,	PUNCT
easat-5255	274	7	s.	s.	PROPN
easat-5255	274	8	i.	i.	PROPN
easat-5255	274	9	ng	ng	PROPN
easat-5255	274	10	,	,	PUNCT
easat-5255	274	11	and	and	CCONJ
easat-5255	274	12	j.	j.	PROPN
easat-5255	274	13	a.	a.	PROPN
easat-5255	274	14	ho	ho	PROPN
easat-5255	274	15	,	,	PUNCT
easat-5255	274	16	"	"	PUNCT
easat-5255	274	17	searching	search	VERB
easat-5255	274	18	online	online	ADV
easat-5255	274	19	and	and	CCONJ
easat-5255	274	20	buying	buy	VERB
easat-5255	274	21	offline	offline	NOUN
easat-5255	274	22	:	:	PUNCT
easat-5255	274	23	understanding	understand	VERB
easat-5255	274	24	the	the	DET
easat-5255	274	25	role	role	NOUN
easat-5255	274	26	of	of	ADP
easat-5255	274	27	channel-	channel-	NOUN
easat-5255	274	28	,	,	PUNCT
easat-5255	274	29	consumer-	consumer-	X
easat-5255	274	30	,	,	PUNCT
easat-5255	274	31	and	and	CCONJ
easat-5255	274	32	product	product	NOUN
easat-5255	274	33	-	-	PUNCT
easat-5255	274	34	related	relate	VERB
easat-5255	274	35	factors	factor	NOUN
easat-5255	274	36	in	in	ADP
easat-5255	274	37	determining	determine	VERB
easat-5255	274	38	webrooming	webroome	VERB
easat-5255	274	39	intention	intention	NOUN
easat-5255	274	40	,	,	PUNCT
easat-5255	274	41	"	"	PUNCT
easat-5255	274	42	journal	journal	NOUN
easat-5255	274	43	of	of	ADP
easat-5255	274	44	retailing	retailing	NOUN
easat-5255	274	45	and	and	CCONJ
easat-5255	274	46	consumer	consumer	NOUN
easat-5255	274	47	services	service	NOUN
easat-5255	274	48	,	,	PUNCT
easat-5255	274	49	vol	vol	NOUN
easat-5255	274	50	.	.	PROPN
easat-5255	274	51	58	58	NUM
easat-5255	274	52	,	,	PUNCT
easat-5255	274	53	p.	p.	NOUN
easat-5255	274	54	102328	102328	NUM
easat-5255	274	55	,	,	PUNCT
easat-5255	274	56	2021	2021	NUM
easat-5255	274	57	.	.	PUNCT
easat-5255	275	1	https://doi.org/10.1016/j.jretconser.2020.102328	https://doi.org/10.1016/j.jretconser.2020.102328	NOUN
easat-5255	275	2	[	[	X
easat-5255	275	3	10	10	NUM
easat-5255	275	4	]	]	PUNCT
easat-5255	275	5	j.	j.	PROPN
easat-5255	275	6	balakrishnan	balakrishnan	PROPN
easat-5255	275	7	,	,	PUNCT
easat-5255	275	8	c.-h	c.-h	PROPN
easat-5255	275	9	.	.	PUNCT
easat-5255	276	1	cheng	cheng	PROPN
easat-5255	276	2	,	,	PUNCT
easat-5255	276	3	k.-f	k.-f	PROPN
easat-5255	276	4	.	.	PUNCT
easat-5255	277	1	wong	wong	PROPN
easat-5255	277	2	,	,	PUNCT
easat-5255	277	3	and	and	CCONJ
easat-5255	277	4	k.-h	k.-h	NOUN
easat-5255	277	5	.	.	PUNCT
easat-5255	278	1	woo	woo	NOUN
easat-5255	278	2	,	,	PUNCT
easat-5255	278	3	"	"	PUNCT
easat-5255	278	4	product	product	NOUN
easat-5255	278	5	recommendation	recommendation	NOUN
easat-5255	278	6	algorithms	algorithm	NOUN
easat-5255	278	7	in	in	ADP
easat-5255	278	8	the	the	DET
easat-5255	278	9	age	age	NOUN
easat-5255	278	10	of	of	ADP
easat-5255	278	11	omnichannel	omnichannel	NOUN
easat-5255	278	12	retailing	retailing	NOUN
easat-5255	278	13	–	–	PUNCT
easat-5255	278	14	an	an	DET
easat-5255	278	15	intuitive	intuitive	ADJ
easat-5255	278	16	clustering	clustering	NOUN
easat-5255	278	17	approach	approach	NOUN
easat-5255	278	18	,	,	PUNCT
easat-5255	278	19	"	"	PUNCT
easat-5255	278	20	computers	computer	NOUN
easat-5255	278	21	&	&	CCONJ
easat-5255	278	22	industrial	industrial	ADJ
easat-5255	278	23	engineering	engineering	NOUN
easat-5255	278	24	,	,	PUNCT
easat-5255	278	25	vol	vol	NOUN
easat-5255	278	26	.	.	PROPN
easat-5255	278	27	115	115	NUM
easat-5255	278	28	,	,	PUNCT
easat-5255	278	29	pp	pp	ADJ
easat-5255	278	30	.	.	PUNCT
easat-5255	279	1	459	459	NUM
easat-5255	279	2	-	-	SYM
easat-5255	279	3	470	470	NUM
easat-5255	279	4	,	,	PUNCT
easat-5255	279	5	2018	2018	NUM
easat-5255	279	6	.	.	PUNCT
easat-5255	280	1	[	[	X
easat-5255	280	2	11	11	NUM
easat-5255	280	3	]	]	X
easat-5255	280	4	d.	d.	PROPN
easat-5255	280	5	ball	ball	PROPN
easat-5255	280	6	,	,	PUNCT
easat-5255	280	7	p.	p.	PROPN
easat-5255	280	8	s.	s.	PROPN
easat-5255	280	9	coelho	coelho	PROPN
easat-5255	280	10	,	,	PUNCT
easat-5255	280	11	and	and	CCONJ
easat-5255	280	12	m.	m.	PROPN
easat-5255	280	13	j.	j.	PROPN
easat-5255	280	14	vilares	vilares	PROPN
easat-5255	280	15	,	,	PUNCT
easat-5255	280	16	"	"	PUNCT
easat-5255	280	17	service	service	NOUN
easat-5255	280	18	personalization	personalization	NOUN
easat-5255	280	19	and	and	CCONJ
easat-5255	280	20	loyalty	loyalty	NOUN
easat-5255	280	21	,	,	PUNCT
easat-5255	280	22	"	"	PUNCT
easat-5255	280	23	journal	journal	NOUN
easat-5255	280	24	of	of	ADP
easat-5255	280	25	services	service	NOUN
easat-5255	280	26	marketing	marketing	NOUN
easat-5255	280	27	,	,	PUNCT
easat-5255	280	28	vol	vol	NOUN
easat-5255	280	29	.	.	PROPN
easat-5255	280	30	20	20	NUM
easat-5255	280	31	,	,	PUNCT
easat-5255	280	32	no	no	INTJ
easat-5255	280	33	.	.	NOUN
easat-5255	280	34	6	6	NUM
easat-5255	280	35	,	,	PUNCT
easat-5255	280	36	pp	pp	ADJ
easat-5255	280	37	.	.	PUNCT
easat-5255	281	1	391	391	NUM
easat-5255	281	2	-	-	SYM
easat-5255	281	3	403	403	NUM
easat-5255	281	4	,	,	PUNCT
easat-5255	281	5	2006	2006	NUM
easat-5255	281	6	.	.	PUNCT
easat-5255	282	1	[	[	X
easat-5255	282	2	12	12	NUM
easat-5255	282	3	]	]	PUNCT
easat-5255	282	4	m.	m.	NOUN
easat-5255	282	5	banerjee	banerjee	PROPN
easat-5255	282	6	,	,	PUNCT
easat-5255	282	7	"	"	PUNCT
easat-5255	282	8	misalignment	misalignment	NOUN
easat-5255	282	9	and	and	CCONJ
easat-5255	282	10	its	its	PRON
easat-5255	282	11	influence	influence	NOUN
easat-5255	282	12	on	on	ADP
easat-5255	282	13	integration	integration	NOUN
easat-5255	282	14	quality	quality	NOUN
easat-5255	282	15	in	in	ADP
easat-5255	282	16	multichannel	multichannel	NOUN
easat-5255	282	17	services	service	NOUN
easat-5255	282	18	,	,	PUNCT
easat-5255	282	19	"	"	PUNCT
easat-5255	282	20	journal	journal	NOUN
easat-5255	282	21	of	of	ADP
easat-5255	282	22	service	service	NOUN
easat-5255	282	23	research	research	NOUN
easat-5255	282	24	,	,	PUNCT
easat-5255	282	25	vol	vol	NOUN
easat-5255	282	26	.	.	PROPN
easat-5255	282	27	17	17	NUM
easat-5255	282	28	,	,	PUNCT
easat-5255	282	29	no	no	INTJ
easat-5255	282	30	.	.	NOUN
easat-5255	282	31	4	4	NUM
easat-5255	282	32	,	,	PUNCT
easat-5255	282	33	pp	pp	ADJ
easat-5255	282	34	.	.	PUNCT
easat-5255	283	1	460	460	NUM
easat-5255	283	2	-	-	SYM
easat-5255	283	3	474	474	NUM
easat-5255	283	4	,	,	PUNCT
easat-5255	283	5	2014	2014	NUM
easat-5255	283	6	.	.	PUNCT
easat-5255	284	1	https://doi.org/10.1177/1094670514539562	https://doi.org/10.1177/1094670514539562	NOUN
easat-5255	285	1	[	[	X
easat-5255	285	2	13	13	NUM
easat-5255	285	3	]	]	X
easat-5255	285	4	n.	n.	NOUN
easat-5255	285	5	barwitz	barwitz	PROPN
easat-5255	285	6	and	and	CCONJ
easat-5255	285	7	p.	p.	PROPN
easat-5255	285	8	maas	maas	PROPN
easat-5255	285	9	,	,	PUNCT
easat-5255	285	10	"	"	PUNCT
easat-5255	285	11	understanding	understand	VERB
easat-5255	285	12	the	the	DET
easat-5255	285	13	omnichannel	omnichannel	NOUN
easat-5255	285	14	customer	customer	NOUN
easat-5255	285	15	journey	journey	NOUN
easat-5255	285	16	:	:	PUNCT
easat-5255	285	17	determinants	determinant	NOUN
easat-5255	285	18	of	of	ADP
easat-5255	285	19	interaction	interaction	NOUN
easat-5255	285	20	choice	choice	NOUN
easat-5255	285	21	,	,	PUNCT
easat-5255	285	22	"	"	PUNCT
easat-5255	285	23	journal	journal	NOUN
easat-5255	285	24	of	of	ADP
easat-5255	285	25	interactive	interactive	ADJ
easat-5255	285	26	marketing	marketing	NOUN
easat-5255	285	27	,	,	PUNCT
easat-5255	285	28	vol	vol	NOUN
easat-5255	285	29	.	.	PROPN
easat-5255	285	30	43	43	NUM
easat-5255	285	31	,	,	PUNCT
easat-5255	285	32	no	no	INTJ
easat-5255	285	33	.	.	NOUN
easat-5255	285	34	1	1	NUM
easat-5255	285	35	,	,	PUNCT
easat-5255	285	36	pp	pp	ADJ
easat-5255	285	37	.	.	PUNCT
easat-5255	285	38	116	116	NUM
easat-5255	285	39	-	-	SYM
easat-5255	285	40	133	133	NUM
easat-5255	285	41	,	,	PUNCT
easat-5255	285	42	2018	2018	NUM
easat-5255	285	43	.	.	PUNCT
easat-5255	286	1	https://doi.org/10.1016/j.intmar.2018.02.001	https://doi.org/10.1016/j.intmar.2018.02.001	PROPN
easat-5255	286	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5255	286	3	https://doi.org/10.1016/j.jretai.2014.09.005	https://doi.org/10.1016/j.jretai.2014.09.005	PROPN
easat-5255	286	4	https://doi.org/10.1177/0022242920972639	https://doi.org/10.1177/0022242920972639	PROPN
easat-5255	287	1	https://doi.org/10.1016/j.jretai.2016.12.003	https://doi.org/10.1016/j.jretai.2016.12.003	PROPN
easat-5255	287	2	https://doi.org/10.1509/jim.13.0032	https://doi.org/10.1509/jim.13.0032	DET
easat-5255	287	3	https://doi.org/10.1016/j.jretconser.2021.102338ouci.dntb.gov.ua	https://doi.org/10.1016/j.jretconser.2021.102338ouci.dntb.gov.ua	PROPN
easat-5255	287	4	https://doi.org/10.1108/jsm-02-2020-0065	https://doi.org/10.1108/jsm-02-2020-0065	PRON
easat-5255	287	5	https://doi.org/10.1108/jsm-02-2020-0065	https://doi.org/10.1108/jsm-02-2020-0065	PRON
easat-5255	287	6	https://doi.org/10.1016/j.jretconser.2020.102265	https://doi.org/10.1016/j.jretconser.2020.102265	VERB
easat-5255	287	7	https://doi.org/10.1108/ejm-09-2013-0518	https://doi.org/10.1108/ejm-09-2013-0518	PROPN
easat-5255	287	8	https://doi.org/10.1016/j.jretconser.2020.102328	https://doi.org/10.1016/j.jretconser.2020.102328	PROPN
easat-5255	287	9	https://doi.org/10.1177/1094670514539562	https://doi.org/10.1177/1094670514539562	ADV
easat-5255	287	10	https://doi.org/10.1016/j.intmar.2018.02.001	https://doi.org/10.1016/j.intmar.2018.02.001	PROPN
easat-5255	287	11	582	582	NUM
easat-5255	287	12	edelweiss	edelweiss	PROPN
easat-5255	287	13	applied	apply	VERB
easat-5255	287	14	science	science	NOUN
easat-5255	287	15	and	and	CCONJ
easat-5255	287	16	technology	technology	NOUN
easat-5255	287	17	issn	issn	PROPN
easat-5255	287	18	:	:	PUNCT
easat-5255	287	19	2576	2576	NUM
easat-5255	287	20	-	-	SYM
easat-5255	287	21	8484	8484	NUM
easat-5255	287	22	vol	vol	NOUN
easat-5255	287	23	.	.	PROPN
easat-5255	288	1	9	9	NUM
easat-5255	288	2	,	,	PUNCT
easat-5255	288	3	no	no	INTJ
easat-5255	288	4	.	.	NOUN
easat-5255	289	1	3	3	NUM
easat-5255	289	2	:	:	PUNCT
easat-5255	289	3	568	568	NUM
easat-5255	289	4	-	-	SYM
easat-5255	289	5	583	583	NUM
easat-5255	289	6	,	,	PUNCT
easat-5255	289	7	2025	2025	NUM
easat-5255	289	8	doi	doi	NOUN
easat-5255	289	9	:	:	PUNCT
easat-5255	289	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	289	11	©	©	PROPN
easat-5255	289	12	2025	2025	NUM
easat-5255	289	13	by	by	ADP
easat-5255	289	14	the	the	DET
easat-5255	289	15	authors	author	NOUN
easat-5255	289	16	;	;	PUNCT
easat-5255	289	17	licensee	licensee	PROPN
easat-5255	289	18	learning	learning	NOUN
easat-5255	289	19	gate	gate	NOUN
easat-5255	290	1	[	[	X
easat-5255	290	2	14	14	NUM
easat-5255	290	3	]	]	X
easat-5255	290	4	d.	d.	PROPN
easat-5255	290	5	r.	r.	PROPN
easat-5255	290	6	bell	bell	PROPN
easat-5255	290	7	,	,	PUNCT
easat-5255	290	8	s.	s.	PROPN
easat-5255	290	9	gallino	gallino	PROPN
easat-5255	290	10	,	,	PUNCT
easat-5255	290	11	and	and	CCONJ
easat-5255	290	12	a.	a.	PROPN
easat-5255	290	13	moreno	moreno	PROPN
easat-5255	290	14	,	,	PUNCT
easat-5255	290	15	"	"	PUNCT
easat-5255	290	16	how	how	SCONJ
easat-5255	290	17	to	to	PART
easat-5255	290	18	win	win	VERB
easat-5255	290	19	in	in	ADP
easat-5255	290	20	an	an	DET
easat-5255	290	21	omnichannel	omnichannel	NOUN
easat-5255	290	22	world	world	NOUN
easat-5255	290	23	,	,	PUNCT
easat-5255	290	24	"	"	PUNCT
easat-5255	290	25	mit	mit	PROPN
easat-5255	290	26	sloan	sloan	PROPN
easat-5255	290	27	management	management	PROPN
easat-5255	290	28	review	review	PROPN
easat-5255	290	29	,	,	PUNCT
easat-5255	290	30	vol	vol	NOUN
easat-5255	290	31	.	.	PROPN
easat-5255	291	1	56	56	NUM
easat-5255	291	2	,	,	PUNCT
easat-5255	291	3	no	no	INTJ
easat-5255	291	4	.	.	NOUN
easat-5255	291	5	1	1	NUM
easat-5255	291	6	,	,	PUNCT
easat-5255	291	7	pp	pp	ADJ
easat-5255	291	8	.	.	PUNCT
easat-5255	291	9	45–53	45–53	NUM
easat-5255	291	10	,	,	PUNCT
easat-5255	291	11	2014	2014	NUM
easat-5255	291	12	.	.	PUNCT
easat-5255	292	1	[	[	X
easat-5255	292	2	15	15	NUM
easat-5255	292	3	]	]	X
easat-5255	292	4	b.	b.	PROPN
easat-5255	292	5	bickart	bickart	PROPN
easat-5255	292	6	and	and	CCONJ
easat-5255	292	7	r.	r.	PROPN
easat-5255	292	8	m.	m.	PROPN
easat-5255	292	9	schindler	schindler	PROPN
easat-5255	292	10	,	,	PUNCT
easat-5255	292	11	"	"	PUNCT
easat-5255	292	12	internet	internet	NOUN
easat-5255	292	13	forums	forum	NOUN
easat-5255	292	14	as	as	ADP
easat-5255	292	15	influential	influential	ADJ
easat-5255	292	16	sources	source	NOUN
easat-5255	292	17	of	of	ADP
easat-5255	292	18	consumer	consumer	NOUN
easat-5255	292	19	information	information	NOUN
easat-5255	292	20	,	,	PUNCT
easat-5255	292	21	"	"	PUNCT
easat-5255	292	22	journal	journal	NOUN
easat-5255	292	23	of	of	ADP
easat-5255	292	24	interactive	interactive	ADJ
easat-5255	292	25	marketing	marketing	NOUN
easat-5255	292	26	,	,	PUNCT
easat-5255	292	27	vol	vol	NOUN
easat-5255	292	28	.	.	PROPN
easat-5255	292	29	15	15	NUM
easat-5255	292	30	,	,	PUNCT
easat-5255	292	31	no	no	INTJ
easat-5255	292	32	.	.	NOUN
easat-5255	292	33	3	3	NUM
easat-5255	292	34	,	,	PUNCT
easat-5255	292	35	pp	pp	ADJ
easat-5255	292	36	.	.	PUNCT
easat-5255	292	37	31	31	NUM
easat-5255	292	38	-	-	SYM
easat-5255	292	39	40	40	NUM
easat-5255	292	40	,	,	PUNCT
easat-5255	292	41	2001	2001	NUM
easat-5255	292	42	.	.	PUNCT
easat-5255	293	1	https://doi.org/10.1002/dir.1014	https://doi.org/10.1002/dir.1014	PROPN
easat-5255	294	1	[	[	X
easat-5255	294	2	16	16	NUM
easat-5255	294	3	]	]	PUNCT
easat-5255	294	4	m.	m.	NOUN
easat-5255	294	5	blázquez	blázquez	NOUN
easat-5255	294	6	,	,	PUNCT
easat-5255	294	7	"	"	PUNCT
easat-5255	294	8	fashion	fashion	NOUN
easat-5255	294	9	shopping	shopping	NOUN
easat-5255	294	10	in	in	ADP
easat-5255	294	11	multichannel	multichannel	ADJ
easat-5255	294	12	retail	retail	NOUN
easat-5255	294	13	:	:	PUNCT
easat-5255	294	14	the	the	DET
easat-5255	294	15	role	role	NOUN
easat-5255	294	16	of	of	ADP
easat-5255	294	17	technology	technology	NOUN
easat-5255	294	18	in	in	ADP
easat-5255	294	19	enhancing	enhance	VERB
easat-5255	294	20	the	the	DET
easat-5255	294	21	customer	customer	NOUN
easat-5255	294	22	experience	experience	NOUN
easat-5255	294	23	,	,	PUNCT
easat-5255	294	24	"	"	PUNCT
easat-5255	294	25	international	international	ADJ
easat-5255	294	26	journal	journal	NOUN
easat-5255	294	27	of	of	ADP
easat-5255	294	28	electronic	electronic	ADJ
easat-5255	294	29	commerce	commerce	PROPN
easat-5255	294	30	,	,	PUNCT
easat-5255	294	31	vol	vol	NOUN
easat-5255	294	32	.	.	PROPN
easat-5255	294	33	18	18	NUM
easat-5255	294	34	,	,	PUNCT
easat-5255	294	35	no	no	INTJ
easat-5255	294	36	.	.	NOUN
easat-5255	294	37	4	4	NUM
easat-5255	294	38	,	,	PUNCT
easat-5255	294	39	pp	pp	ADJ
easat-5255	294	40	.	.	PUNCT
easat-5255	295	1	97	97	NUM
easat-5255	295	2	-	-	SYM
easat-5255	295	3	116	116	NUM
easat-5255	295	4	,	,	PUNCT
easat-5255	295	5	2014	2014	NUM
easat-5255	295	6	.	.	PUNCT
easat-5255	296	1	https://doi.org/10.2753/jec1086-4415180404	https://doi.org/10.2753/jec1086-4415180404	X
easat-5255	297	1	[	[	X
easat-5255	297	2	17	17	NUM
easat-5255	297	3	]	]	PUNCT
easat-5255	297	4	a.	a.	NOUN
easat-5255	297	5	bleier	bleier	PROPN
easat-5255	297	6	,	,	PUNCT
easat-5255	297	7	a.	a.	NOUN
easat-5255	297	8	goldfarb	goldfarb	PROPN
easat-5255	297	9	,	,	PUNCT
easat-5255	297	10	and	and	CCONJ
easat-5255	297	11	c.	c.	PROPN
easat-5255	297	12	tucker	tucker	PROPN
easat-5255	297	13	,	,	PUNCT
easat-5255	297	14	"	"	PUNCT
easat-5255	297	15	consumer	consumer	NOUN
easat-5255	297	16	privacy	privacy	NOUN
easat-5255	297	17	and	and	CCONJ
easat-5255	297	18	the	the	DET
easat-5255	297	19	future	future	NOUN
easat-5255	297	20	of	of	ADP
easat-5255	297	21	data	data	NOUN
easat-5255	297	22	-	-	PUNCT
easat-5255	297	23	based	base	VERB
easat-5255	297	24	innovation	innovation	NOUN
easat-5255	297	25	and	and	CCONJ
easat-5255	297	26	marketing	marketing	NOUN
easat-5255	297	27	,	,	PUNCT
easat-5255	297	28	"	"	PUNCT
easat-5255	297	29	international	international	ADJ
easat-5255	297	30	journal	journal	NOUN
easat-5255	297	31	of	of	ADP
easat-5255	297	32	research	research	NOUN
easat-5255	297	33	in	in	ADP
easat-5255	297	34	marketing	marketing	NOUN
easat-5255	297	35	,	,	PUNCT
easat-5255	297	36	vol	vol	NOUN
easat-5255	297	37	.	.	PROPN
easat-5255	297	38	37	37	NUM
easat-5255	297	39	,	,	PUNCT
easat-5255	297	40	no	no	INTJ
easat-5255	297	41	.	.	NOUN
easat-5255	297	42	3	3	NUM
easat-5255	297	43	,	,	PUNCT
easat-5255	297	44	pp	pp	ADJ
easat-5255	297	45	.	.	PUNCT
easat-5255	297	46	466	466	NUM
easat-5255	297	47	-	-	SYM
easat-5255	297	48	480	480	NUM
easat-5255	297	49	,	,	PUNCT
easat-5255	297	50	2020	2020	NUM
easat-5255	297	51	.	.	PUNCT
easat-5255	298	1	https://doi.org/10.1016/j.ijresmar.2020.03.006	https://doi.org/10.1016/j.ijresmar.2020.03.006	NOUN
easat-5255	298	2	[	[	X
easat-5255	298	3	18	18	NUM
easat-5255	298	4	]	]	PUNCT
easat-5255	298	5	a.	a.	NOUN
easat-5255	298	6	bodhani	bodhani	PROPN
easat-5255	298	7	,	,	PUNCT
easat-5255	298	8	"	"	PUNCT
easat-5255	298	9	shops	shop	NOUN
easat-5255	298	10	offer	offer	VERB
easat-5255	298	11	the	the	DET
easat-5255	298	12	e	e	NOUN
easat-5255	298	13	-	-	NOUN
easat-5255	298	14	tail	tail	ADJ
easat-5255	298	15	experience	experience	NOUN
easat-5255	298	16	,	,	PUNCT
easat-5255	298	17	"	"	PUNCT
easat-5255	298	18	engineering	engineering	NOUN
easat-5255	298	19	&	&	CCONJ
easat-5255	298	20	technology	technology	NOUN
easat-5255	298	21	,	,	PUNCT
easat-5255	298	22	vol	vol	NOUN
easat-5255	298	23	.	.	PROPN
easat-5255	299	1	7	7	NUM
easat-5255	299	2	,	,	PUNCT
easat-5255	299	3	no	no	INTJ
easat-5255	299	4	.	.	NOUN
easat-5255	299	5	5	5	NUM
easat-5255	299	6	,	,	PUNCT
easat-5255	299	7	pp	pp	ADJ
easat-5255	299	8	.	.	PUNCT
easat-5255	300	1	46	46	NUM
easat-5255	300	2	-	-	SYM
easat-5255	300	3	49	49	NUM
easat-5255	300	4	,	,	PUNCT
easat-5255	300	5	2012	2012	NUM
easat-5255	300	6	.	.	PUNCT
easat-5255	301	1	https://doi.org/10.1049/et.2012.0512	https://doi.org/10.1049/et.2012.0512	NOUN
easat-5255	302	1	[	[	X
easat-5255	302	2	19	19	NUM
easat-5255	302	3	]	]	X
easat-5255	302	4	r.	r.	PROPN
easat-5255	302	5	bornschein	bornschein	PROPN
easat-5255	302	6	,	,	PUNCT
easat-5255	302	7	l.	l.	PROPN
easat-5255	302	8	schmidt	schmidt	PROPN
easat-5255	302	9	,	,	PUNCT
easat-5255	302	10	and	and	CCONJ
easat-5255	302	11	e.	e.	PROPN
easat-5255	302	12	maier	maier	PROPN
easat-5255	302	13	,	,	PUNCT
easat-5255	302	14	"	"	PUNCT
easat-5255	302	15	the	the	DET
easat-5255	302	16	effect	effect	NOUN
easat-5255	302	17	of	of	ADP
easat-5255	302	18	consumers	consumer	NOUN
easat-5255	302	19	’	'	PUNCT
easat-5255	302	20	perceived	perceive	VERB
easat-5255	302	21	power	power	NOUN
easat-5255	302	22	and	and	CCONJ
easat-5255	302	23	risk	risk	NOUN
easat-5255	302	24	in	in	ADP
easat-5255	302	25	digital	digital	ADJ
easat-5255	302	26	information	information	NOUN
easat-5255	302	27	privacy	privacy	NOUN
easat-5255	302	28	:	:	PUNCT
easat-5255	302	29	the	the	DET
easat-5255	302	30	example	example	NOUN
easat-5255	302	31	of	of	ADP
easat-5255	302	32	cookie	cookie	NOUN
easat-5255	302	33	notices	notice	NOUN
easat-5255	302	34	,	,	PUNCT
easat-5255	302	35	"	"	PUNCT
easat-5255	302	36	journal	journal	NOUN
easat-5255	302	37	of	of	ADP
easat-5255	302	38	public	public	ADJ
easat-5255	302	39	policy	policy	NOUN
easat-5255	302	40	&	&	CCONJ
easat-5255	302	41	marketing	marketing	NOUN
easat-5255	302	42	,	,	PUNCT
easat-5255	302	43	vol	vol	NOUN
easat-5255	302	44	.	.	PROPN
easat-5255	302	45	39	39	NUM
easat-5255	302	46	,	,	PUNCT
easat-5255	302	47	no	no	INTJ
easat-5255	302	48	.	.	NOUN
easat-5255	302	49	2	2	NUM
easat-5255	302	50	,	,	PUNCT
easat-5255	302	51	pp	pp	ADJ
easat-5255	302	52	.	.	PUNCT
easat-5255	303	1	135	135	NUM
easat-5255	303	2	-	-	SYM
easat-5255	303	3	154	154	NUM
easat-5255	303	4	,	,	PUNCT
easat-5255	303	5	2020	2020	NUM
easat-5255	303	6	.	.	PUNCT
easat-5255	304	1	https://doi.org/10.1177/0743915618818570	https://doi.org/10.1177/0743915618818570	PUNCT
easat-5255	305	1	[	[	X
easat-5255	305	2	20	20	NUM
easat-5255	305	3	]	]	PUNCT
easat-5255	305	4	j.	j.	PROPN
easat-5255	305	5	r.	r.	PROPN
easat-5255	305	6	brown	brown	PROPN
easat-5255	305	7	,	,	PUNCT
easat-5255	305	8	"	"	PUNCT
easat-5255	305	9	a	a	DET
easat-5255	305	10	cross	cross	ADJ
easat-5255	305	11	-	-	ADJ
easat-5255	305	12	channel	channel	ADJ
easat-5255	305	13	comparison	comparison	NOUN
easat-5255	305	14	of	of	ADP
easat-5255	305	15	supplier	supplier	NOUN
easat-5255	305	16	-	-	PUNCT
easat-5255	305	17	retailer	retailer	NOUN
easat-5255	305	18	relations	relation	NOUN
easat-5255	305	19	,	,	PUNCT
easat-5255	305	20	"	"	PUNCT
easat-5255	305	21	journal	journal	NOUN
easat-5255	305	22	of	of	ADP
easat-5255	305	23	retailing	retailing	NOUN
easat-5255	305	24	,	,	PUNCT
easat-5255	305	25	vol	vol	NOUN
easat-5255	305	26	.	.	PROPN
easat-5255	306	1	57	57	NUM
easat-5255	306	2	,	,	PUNCT
easat-5255	306	3	no	no	INTJ
easat-5255	306	4	.	.	NOUN
easat-5255	306	5	4	4	NUM
easat-5255	306	6	,	,	PUNCT
easat-5255	306	7	pp	pp	ADJ
easat-5255	306	8	.	.	PUNCT
easat-5255	307	1	3	3	NUM
easat-5255	307	2	-	-	SYM
easat-5255	307	3	18	18	NUM
easat-5255	307	4	,	,	PUNCT
easat-5255	307	5	1981	1981	NUM
easat-5255	307	6	.	.	PUNCT
easat-5255	308	1	[	[	X
easat-5255	308	2	21	21	NUM
easat-5255	308	3	]	]	X
easat-5255	308	4	y.	y.	PROPN
easat-5255	308	5	bu	bu	PROPN
easat-5255	308	6	,	,	PUNCT
easat-5255	308	7	j.	j.	PROPN
easat-5255	308	8	parkinson	parkinson	PROPN
easat-5255	308	9	,	,	PUNCT
easat-5255	308	10	and	and	CCONJ
easat-5255	308	11	p.	p.	PROPN
easat-5255	308	12	thaichon	thaichon	PROPN
easat-5255	308	13	,	,	PUNCT
easat-5255	308	14	"	"	PUNCT
easat-5255	308	15	digital	digital	ADJ
easat-5255	308	16	content	content	NOUN
easat-5255	308	17	marketing	marketing	NOUN
easat-5255	308	18	as	as	ADP
easat-5255	308	19	a	a	DET
easat-5255	308	20	catalyst	catalyst	NOUN
easat-5255	308	21	for	for	ADP
easat-5255	308	22	e	e	NOUN
easat-5255	308	23	-	-	NOUN
easat-5255	308	24	wom	wom	NOUN
easat-5255	308	25	in	in	ADP
easat-5255	308	26	food	food	NOUN
easat-5255	308	27	tourism	tourism	NOUN
easat-5255	308	28	,	,	PUNCT
easat-5255	308	29	"	"	PUNCT
easat-5255	308	30	australasian	australasian	ADJ
easat-5255	308	31	marketing	marketing	NOUN
easat-5255	308	32	journal	journal	NOUN
easat-5255	308	33	,	,	PUNCT
easat-5255	308	34	vol	vol	NOUN
easat-5255	308	35	.	.	PROPN
easat-5255	308	36	29	29	NUM
easat-5255	308	37	,	,	PUNCT
easat-5255	308	38	no	no	INTJ
easat-5255	308	39	.	.	NOUN
easat-5255	308	40	2	2	NUM
easat-5255	308	41	,	,	PUNCT
easat-5255	308	42	pp	pp	ADJ
easat-5255	308	43	.	.	PUNCT
easat-5255	309	1	142–154	142–154	NUM
easat-5255	309	2	,	,	PUNCT
easat-5255	309	3	2021	2021	NUM
easat-5255	309	4	.	.	PUNCT
easat-5255	310	1	https://doi.org/10.1016/j.ausmj.2020.03.007	https://doi.org/10.1016/j.ausmj.2020.03.007	VERB
easat-5255	310	2	[	[	X
easat-5255	310	3	22	22	NUM
easat-5255	310	4	]	]	PUNCT
easat-5255	310	5	y.-j	y.-j	PROPN
easat-5255	310	6	.	.	PUNCT
easat-5255	310	7	cai	cai	PROPN
easat-5255	310	8	and	and	CCONJ
easat-5255	310	9	c.	c.	PROPN
easat-5255	310	10	k.	k.	PROPN
easat-5255	310	11	lo	lo	PROPN
easat-5255	310	12	,	,	PUNCT
easat-5255	310	13	"	"	PUNCT
easat-5255	310	14	omni	omni	ADJ
easat-5255	310	15	-	-	PUNCT
easat-5255	310	16	channel	channel	NOUN
easat-5255	310	17	management	management	NOUN
easat-5255	310	18	in	in	ADP
easat-5255	310	19	the	the	DET
easat-5255	310	20	new	new	ADJ
easat-5255	310	21	retailing	retailing	NOUN
easat-5255	310	22	era	era	NOUN
easat-5255	310	23	:	:	PUNCT
easat-5255	310	24	a	a	DET
easat-5255	310	25	systematic	systematic	ADJ
easat-5255	310	26	review	review	NOUN
easat-5255	310	27	and	and	CCONJ
easat-5255	310	28	future	future	ADJ
easat-5255	310	29	research	research	NOUN
easat-5255	310	30	agenda	agenda	NOUN
easat-5255	310	31	,	,	PUNCT
easat-5255	310	32	"	"	PUNCT
easat-5255	310	33	international	international	ADJ
easat-5255	310	34	journal	journal	NOUN
easat-5255	310	35	of	of	ADP
easat-5255	310	36	production	production	NOUN
easat-5255	310	37	economics	economic	NOUN
easat-5255	310	38	,	,	PUNCT
easat-5255	310	39	vol	vol	NOUN
easat-5255	310	40	.	.	PROPN
easat-5255	310	41	229	229	NUM
easat-5255	310	42	,	,	PUNCT
easat-5255	310	43	p.	p.	NOUN
easat-5255	310	44	107729	107729	NUM
easat-5255	310	45	,	,	PUNCT
easat-5255	310	46	2020	2020	NUM
easat-5255	310	47	.	.	PUNCT
easat-5255	311	1	https://doi.org/10.1016/j.ijpe.2020.107729	https://doi.org/10.1016/j.ijpe.2020.107729	ADJ
easat-5255	311	2	[	[	X
easat-5255	311	3	23	23	NUM
easat-5255	311	4	]	]	PUNCT
easat-5255	311	5	l.	l.	PROPN
easat-5255	311	6	cao	cao	PROPN
easat-5255	311	7	and	and	CCONJ
easat-5255	311	8	l.	l.	PROPN
easat-5255	311	9	li	li	PROPN
easat-5255	311	10	,	,	PUNCT
easat-5255	311	11	"	"	PUNCT
easat-5255	311	12	determinants	determinant	NOUN
easat-5255	311	13	of	of	ADP
easat-5255	311	14	retailers	retailer	NOUN
easat-5255	311	15	’	'	PUNCT
easat-5255	311	16	cross	cross	ADJ
easat-5255	311	17	-	-	ADJ
easat-5255	311	18	channel	channel	ADJ
easat-5255	311	19	integration	integration	NOUN
easat-5255	311	20	:	:	PUNCT
easat-5255	311	21	an	an	DET
easat-5255	311	22	innovation	innovation	NOUN
easat-5255	311	23	diffusion	diffusion	NOUN
easat-5255	311	24	perspective	perspective	NOUN
easat-5255	311	25	on	on	ADP
easat-5255	311	26	omnichannel	omnichannel	NOUN
easat-5255	311	27	retailing	retailing	NOUN
easat-5255	311	28	,	,	PUNCT
easat-5255	311	29	"	"	PUNCT
easat-5255	311	30	journal	journal	NOUN
easat-5255	311	31	of	of	ADP
easat-5255	311	32	interactive	interactive	ADJ
easat-5255	311	33	marketing	marketing	NOUN
easat-5255	311	34	,	,	PUNCT
easat-5255	311	35	vol	vol	NOUN
easat-5255	311	36	.	.	PROPN
easat-5255	311	37	44	44	NUM
easat-5255	311	38	,	,	PUNCT
easat-5255	311	39	no	no	INTJ
easat-5255	311	40	.	.	NOUN
easat-5255	311	41	1	1	NUM
easat-5255	311	42	,	,	PUNCT
easat-5255	311	43	pp	pp	ADJ
easat-5255	311	44	.	.	PUNCT
easat-5255	312	1	1	1	NUM
easat-5255	312	2	-	-	SYM
easat-5255	312	3	16	16	NUM
easat-5255	312	4	,	,	PUNCT
easat-5255	312	5	2018	2018	NUM
easat-5255	312	6	.	.	PUNCT
easat-5255	313	1	https://doi.org/10.1016/j.intmar.2018.04.003	https://doi.org/10.1016/j.intmar.2018.04.003	ADJ
easat-5255	313	2	[	[	X
easat-5255	313	3	24	24	NUM
easat-5255	313	4	]	]	X
easat-5255	313	5	f.	f.	PROPN
easat-5255	313	6	v.	v.	PROPN
easat-5255	313	7	cespedes	cespede	NOUN
easat-5255	313	8	and	and	CCONJ
easat-5255	313	9	e.	e.	PROPN
easat-5255	313	10	r.	r.	PROPN
easat-5255	313	11	corey	corey	PROPN
easat-5255	313	12	,	,	PUNCT
easat-5255	313	13	"	"	PUNCT
easat-5255	313	14	managing	manage	VERB
easat-5255	313	15	multiple	multiple	ADJ
easat-5255	313	16	channels	channel	NOUN
easat-5255	313	17	,	,	PUNCT
easat-5255	313	18	"	"	PUNCT
easat-5255	313	19	business	business	NOUN
easat-5255	313	20	horizons	horizon	NOUN
easat-5255	313	21	,	,	PUNCT
easat-5255	313	22	vol	vol	NOUN
easat-5255	313	23	.	.	PROPN
easat-5255	314	1	33	33	NUM
easat-5255	314	2	,	,	PUNCT
easat-5255	314	3	no	no	INTJ
easat-5255	314	4	.	.	NOUN
easat-5255	314	5	4	4	NUM
easat-5255	314	6	,	,	PUNCT
easat-5255	314	7	pp	pp	ADJ
easat-5255	314	8	.	.	PUNCT
easat-5255	315	1	67–77	67–77	NUM
easat-5255	315	2	,	,	PUNCT
easat-5255	315	3	1990	1990	NUM
easat-5255	315	4	.	.	PUNCT
easat-5255	316	1	https://doi.org/10.1016/0007-6813(90)90060-7	https://doi.org/10.1016/0007-6813(90)90060-7	PUNCT
easat-5255	316	2	[	[	X
easat-5255	316	3	25	25	NUM
easat-5255	316	4	]	]	PUNCT
easat-5255	316	5	j.	j.	PROPN
easat-5255	316	6	d.	d.	PROPN
easat-5255	316	7	chandler	chandler	PROPN
easat-5255	316	8	and	and	CCONJ
easat-5255	316	9	s.	s.	PROPN
easat-5255	316	10	l.	l.	PROPN
easat-5255	316	11	vargo	vargo	PROPN
easat-5255	316	12	,	,	PUNCT
easat-5255	316	13	"	"	PUNCT
easat-5255	316	14	contextualization	contextualization	NOUN
easat-5255	316	15	and	and	CCONJ
easat-5255	316	16	value	value	NOUN
easat-5255	316	17	-	-	PUNCT
easat-5255	316	18	in	in	ADP
easat-5255	316	19	-	-	PUNCT
easat-5255	316	20	context	context	NOUN
easat-5255	316	21	:	:	PUNCT
easat-5255	316	22	how	how	SCONJ
easat-5255	316	23	context	context	NOUN
easat-5255	316	24	frames	frame	VERB
easat-5255	316	25	exchange	exchange	VERB
easat-5255	316	26	,	,	PUNCT
easat-5255	316	27	"	"	PUNCT
easat-5255	316	28	marketing	marketing	NOUN
easat-5255	316	29	theory	theory	NOUN
easat-5255	316	30	,	,	PUNCT
easat-5255	316	31	vol	vol	NOUN
easat-5255	316	32	.	.	PROPN
easat-5255	316	33	11	11	NUM
easat-5255	316	34	,	,	PUNCT
easat-5255	316	35	no	no	INTJ
easat-5255	316	36	.	.	NOUN
easat-5255	316	37	1	1	NUM
easat-5255	316	38	,	,	PUNCT
easat-5255	316	39	pp	pp	ADJ
easat-5255	316	40	.	.	PUNCT
easat-5255	316	41	35	35	NUM
easat-5255	316	42	-	-	SYM
easat-5255	316	43	49	49	NUM
easat-5255	316	44	,	,	PUNCT
easat-5255	316	45	2011	2011	NUM
easat-5255	316	46	.	.	PUNCT
easat-5255	317	1	https://doi.org/10.1177/1470593110393713	https://doi.org/10.1177/1470593110393713	NOUN
easat-5255	318	1	[	[	X
easat-5255	318	2	26	26	NUM
easat-5255	318	3	]	]	X
easat-5255	318	4	d.	d.	PROPN
easat-5255	318	5	chavarro	chavarro	PROPN
easat-5255	318	6	,	,	PUNCT
easat-5255	318	7	i.	i.	NOUN
easat-5255	318	8	ràfols	ràfol	NOUN
easat-5255	318	9	,	,	PUNCT
easat-5255	318	10	and	and	CCONJ
easat-5255	318	11	p.	p.	PROPN
easat-5255	318	12	tang	tang	PROPN
easat-5255	318	13	,	,	PUNCT
easat-5255	318	14	"	"	PUNCT
easat-5255	318	15	to	to	ADP
easat-5255	318	16	what	what	DET
easat-5255	318	17	extent	extent	NOUN
easat-5255	318	18	is	be	AUX
easat-5255	318	19	inclusion	inclusion	NOUN
easat-5255	318	20	in	in	ADP
easat-5255	318	21	the	the	DET
easat-5255	318	22	web	web	NOUN
easat-5255	318	23	of	of	ADP
easat-5255	318	24	science	science	NOUN
easat-5255	318	25	an	an	DET
easat-5255	318	26	indicator	indicator	NOUN
easat-5255	318	27	of	of	ADP
easat-5255	318	28	journal	journal	NOUN
easat-5255	318	29	‘	'	PUNCT
easat-5255	318	30	quality	quality	NOUN
easat-5255	318	31	’	'	PUNCT
easat-5255	318	32	?	?	PUNCT
easat-5255	318	33	,	,	PUNCT
easat-5255	318	34	"	"	PUNCT
easat-5255	318	35	research	research	NOUN
easat-5255	318	36	evaluation	evaluation	NOUN
easat-5255	318	37	,	,	PUNCT
easat-5255	318	38	vol	vol	NOUN
easat-5255	318	39	.	.	PROPN
easat-5255	318	40	27	27	NUM
easat-5255	318	41	,	,	PUNCT
easat-5255	318	42	no	no	INTJ
easat-5255	318	43	.	.	NOUN
easat-5255	318	44	2	2	NUM
easat-5255	318	45	,	,	PUNCT
easat-5255	318	46	pp	pp	ADJ
easat-5255	318	47	.	.	PUNCT
easat-5255	318	48	106	106	NUM
easat-5255	318	49	-	-	SYM
easat-5255	318	50	118	118	NUM
easat-5255	318	51	,	,	PUNCT
easat-5255	318	52	2018	2018	NUM
easat-5255	318	53	.	.	PUNCT
easat-5255	319	1	https://doi.org/10.1093/reseval/rvy001	https://doi.org/10.1093/reseval/rvy001	VERB
easat-5255	320	1	[	[	X
easat-5255	320	2	27	27	NUM
easat-5255	320	3	]	]	X
easat-5255	320	4	j.-h	j.-h	NOUN
easat-5255	320	5	.	.	PUNCT
easat-5255	321	1	cheah	cheah	PROPN
easat-5255	321	2	,	,	PUNCT
easat-5255	321	3	x.-j	x.-j	PROPN
easat-5255	321	4	.	.	PUNCT
easat-5255	322	1	lim	lim	PROPN
easat-5255	322	2	,	,	PUNCT
easat-5255	322	3	h.	h.	PROPN
easat-5255	322	4	ting	ting	PROPN
easat-5255	322	5	,	,	PUNCT
easat-5255	322	6	y.	y.	PROPN
easat-5255	322	7	liu	liu	PROPN
easat-5255	322	8	,	,	PUNCT
easat-5255	322	9	and	and	CCONJ
easat-5255	322	10	s.	s.	PROPN
easat-5255	322	11	quach	quach	PROPN
easat-5255	322	12	,	,	PUNCT
easat-5255	322	13	"	"	PUNCT
easat-5255	322	14	are	be	AUX
easat-5255	322	15	privacy	privacy	NOUN
easat-5255	322	16	concerns	concern	NOUN
easat-5255	322	17	still	still	ADV
easat-5255	322	18	relevant	relevant	ADJ
easat-5255	322	19	?	?	PUNCT
easat-5255	323	1	revisiting	revisit	VERB
easat-5255	323	2	consumer	consumer	NOUN
easat-5255	323	3	behaviour	behaviour	NOUN
easat-5255	323	4	in	in	ADP
easat-5255	323	5	omnichannel	omnichannel	NOUN
easat-5255	323	6	retailing	retailing	NOUN
easat-5255	323	7	,	,	PUNCT
easat-5255	323	8	"	"	PUNCT
easat-5255	323	9	journal	journal	NOUN
easat-5255	323	10	of	of	ADP
easat-5255	323	11	retailing	retailing	NOUN
easat-5255	323	12	and	and	CCONJ
easat-5255	323	13	consumer	consumer	NOUN
easat-5255	323	14	services	service	NOUN
easat-5255	323	15	,	,	PUNCT
easat-5255	323	16	vol	vol	NOUN
easat-5255	323	17	.	.	PROPN
easat-5255	323	18	65	65	NUM
easat-5255	323	19	,	,	PUNCT
easat-5255	323	20	p.	p.	NOUN
easat-5255	323	21	102242	102242	NUM
easat-5255	323	22	,	,	PUNCT
easat-5255	323	23	2022	2022	NUM
easat-5255	323	24	.	.	PUNCT
easat-5255	324	1	https://doi.org/10.1016/j.jretconser.2021.102242	https://doi.org/10.1016/j.jretconser.2021.102242	NOUN
easat-5255	324	2	[	[	X
easat-5255	324	3	28	28	NUM
easat-5255	324	4	]	]	X
easat-5255	324	5	r.	r.	PROPN
easat-5255	324	6	chitturi	chitturi	PROPN
easat-5255	324	7	,	,	PUNCT
easat-5255	324	8	r.	r.	PROPN
easat-5255	324	9	raghunathan	raghunathan	PROPN
easat-5255	324	10	,	,	PUNCT
easat-5255	324	11	and	and	CCONJ
easat-5255	324	12	v.	v.	PROPN
easat-5255	324	13	mahajan	mahajan	PROPN
easat-5255	324	14	,	,	PUNCT
easat-5255	324	15	"	"	PUNCT
easat-5255	324	16	delight	delight	VERB
easat-5255	324	17	by	by	ADP
easat-5255	324	18	design	design	NOUN
easat-5255	324	19	:	:	PUNCT
easat-5255	324	20	the	the	DET
easat-5255	324	21	role	role	NOUN
easat-5255	324	22	of	of	ADP
easat-5255	324	23	hedonic	hedonic	ADJ
easat-5255	324	24	versus	versus	ADP
easat-5255	324	25	utilitarian	utilitarian	ADJ
easat-5255	324	26	benefits	benefit	NOUN
easat-5255	324	27	,	,	PUNCT
easat-5255	324	28	"	"	PUNCT
easat-5255	324	29	journal	journal	NOUN
easat-5255	324	30	of	of	ADP
easat-5255	324	31	marketing	marketing	NOUN
easat-5255	324	32	,	,	PUNCT
easat-5255	324	33	vol	vol	NOUN
easat-5255	324	34	.	.	PROPN
easat-5255	324	35	72	72	NUM
easat-5255	324	36	,	,	PUNCT
easat-5255	324	37	no	no	INTJ
easat-5255	324	38	.	.	NOUN
easat-5255	324	39	3	3	NUM
easat-5255	324	40	,	,	PUNCT
easat-5255	324	41	pp	pp	ADJ
easat-5255	324	42	.	.	PUNCT
easat-5255	325	1	48	48	NUM
easat-5255	325	2	-	-	SYM
easat-5255	325	3	63	63	NUM
easat-5255	325	4	,	,	PUNCT
easat-5255	325	5	2008	2008	NUM
easat-5255	325	6	.	.	PUNCT
easat-5255	326	1	https://doi.org/10.1509/jmkg.72.3.048	https://doi.org/10.1509/jmkg.72.3.048	X
easat-5255	327	1	[	[	X
easat-5255	327	2	29	29	NUM
easat-5255	327	3	]	]	PUNCT
easat-5255	327	4	clarivate	clarivate	NOUN
easat-5255	327	5	,	,	PUNCT
easat-5255	327	6	"	"	PUNCT
easat-5255	327	7	web	web	NOUN
easat-5255	327	8	of	of	ADP
easat-5255	327	9	science	science	NOUN
easat-5255	327	10	,	,	PUNCT
easat-5255	327	11	"	"	PUNCT
easat-5255	327	12	retrieved	retrieve	VERB
easat-5255	327	13	:	:	PUNCT
easat-5255	327	14	https://clarivate.com/webofsciencegroup/solutions/web-of-science/	https://clarivate.com/webofsciencegroup/solutions/web-of-science/	NOUN
easat-5255	327	15	,	,	PUNCT
easat-5255	327	16	2022	2022	NUM
easat-5255	327	17	.	.	PUNCT
easat-5255	328	1	[	[	X
easat-5255	328	2	30	30	NUM
easat-5255	328	3	]	]	PUNCT
easat-5255	328	4	m.	m.	NOUN
easat-5255	328	5	cotarelo	cotarelo	NOUN
easat-5255	328	6	,	,	PUNCT
easat-5255	328	7	t.	t.	PROPN
easat-5255	328	8	fayos	fayos	PROPN
easat-5255	328	9	,	,	PUNCT
easat-5255	328	10	h.	h.	PROPN
easat-5255	328	11	calderón	calderón	PROPN
easat-5255	328	12	,	,	PUNCT
easat-5255	328	13	and	and	CCONJ
easat-5255	328	14	a.	a.	NOUN
easat-5255	328	15	mollá	mollá	NOUN
easat-5255	328	16	,	,	PUNCT
easat-5255	328	17	"	"	PUNCT
easat-5255	328	18	omni	omni	ADJ
easat-5255	328	19	-	-	PUNCT
easat-5255	328	20	channel	channel	NOUN
easat-5255	328	21	intensity	intensity	NOUN
easat-5255	328	22	and	and	CCONJ
easat-5255	328	23	shopping	shopping	NOUN
easat-5255	328	24	value	value	NOUN
easat-5255	328	25	as	as	ADP
easat-5255	328	26	key	key	ADJ
easat-5255	328	27	drivers	driver	NOUN
easat-5255	328	28	of	of	ADP
easat-5255	328	29	customer	customer	NOUN
easat-5255	328	30	satisfaction	satisfaction	NOUN
easat-5255	328	31	and	and	CCONJ
easat-5255	328	32	loyalty	loyalty	NOUN
easat-5255	328	33	,	,	PUNCT
easat-5255	328	34	"	"	PUNCT
easat-5255	328	35	sustainability	sustainability	NOUN
easat-5255	328	36	,	,	PUNCT
easat-5255	328	37	vol	vol	NOUN
easat-5255	328	38	.	.	PROPN
easat-5255	328	39	13	13	NUM
easat-5255	328	40	,	,	PUNCT
easat-5255	328	41	no	no	INTJ
easat-5255	328	42	.	.	NOUN
easat-5255	328	43	11	11	NUM
easat-5255	328	44	,	,	PUNCT
easat-5255	328	45	p.	p.	NOUN
easat-5255	328	46	5961	5961	NUM
easat-5255	328	47	,	,	PUNCT
easat-5255	328	48	2021	2021	NUM
easat-5255	328	49	.	.	PUNCT
easat-5255	329	1	https://doi.org/10.3390/su13115961	https://doi.org/10.3390/su13115961	PRON
easat-5255	329	2	[	[	X
easat-5255	329	3	31	31	NUM
easat-5255	329	4	]	]	PUNCT
easat-5255	329	5	t.	t.	PROPN
easat-5255	329	6	h.	h.	PROPN
easat-5255	329	7	cui	cui	PROPN
easat-5255	329	8	et	et	PROPN
easat-5255	329	9	al	al	PROPN
easat-5255	329	10	.	.	PROPN
easat-5255	329	11	,	,	PUNCT
easat-5255	329	12	"	"	PUNCT
easat-5255	329	13	informational	informational	ADJ
easat-5255	329	14	challenges	challenge	NOUN
easat-5255	329	15	in	in	ADP
easat-5255	329	16	omnichannel	omnichannel	NOUN
easat-5255	329	17	marketing	marketing	NOUN
easat-5255	329	18	:	:	PUNCT
easat-5255	329	19	remedies	remedy	NOUN
easat-5255	329	20	and	and	CCONJ
easat-5255	329	21	future	future	ADJ
easat-5255	329	22	research	research	NOUN
easat-5255	329	23	,	,	PUNCT
easat-5255	329	24	"	"	PUNCT
easat-5255	329	25	journal	journal	NOUN
easat-5255	329	26	of	of	ADP
easat-5255	329	27	marketing	marketing	NOUN
easat-5255	329	28	,	,	PUNCT
easat-5255	329	29	vol	vol	NOUN
easat-5255	329	30	.	.	PROPN
easat-5255	329	31	85	85	NUM
easat-5255	329	32	,	,	PUNCT
easat-5255	329	33	no	no	INTJ
easat-5255	329	34	.	.	NOUN
easat-5255	329	35	1	1	NUM
easat-5255	329	36	,	,	PUNCT
easat-5255	329	37	pp	pp	ADJ
easat-5255	329	38	.	.	PUNCT
easat-5255	330	1	103	103	NUM
easat-5255	330	2	-	-	SYM
easat-5255	330	3	120	120	NUM
easat-5255	330	4	,	,	PUNCT
easat-5255	330	5	2021	2021	NUM
easat-5255	330	6	.	.	PUNCT
easat-5255	331	1	https://doi.org/10.1177/0022242920976893	https://doi.org/10.1177/0022242920976893	PUNCT
easat-5255	332	1	[	[	X
easat-5255	332	2	32	32	NUM
easat-5255	332	3	]	]	PUNCT
easat-5255	332	4	s.	s.	PROPN
easat-5255	332	5	cummins	cummins	PROPN
easat-5255	332	6	,	,	PUNCT
easat-5255	332	7	j.	j.	PROPN
easat-5255	332	8	w.	w.	PROPN
easat-5255	332	9	peltier	peltier	PROPN
easat-5255	332	10	,	,	PUNCT
easat-5255	332	11	and	and	CCONJ
easat-5255	332	12	a.	a.	PROPN
easat-5255	332	13	dixon	dixon	PROPN
easat-5255	332	14	,	,	PUNCT
easat-5255	332	15	"	"	PUNCT
easat-5255	332	16	omni	omni	ADJ
easat-5255	332	17	-	-	PUNCT
easat-5255	332	18	channel	channel	NOUN
easat-5255	332	19	research	research	NOUN
easat-5255	332	20	framework	framework	NOUN
easat-5255	332	21	in	in	ADP
easat-5255	332	22	the	the	DET
easat-5255	332	23	context	context	NOUN
easat-5255	332	24	of	of	ADP
easat-5255	332	25	personal	personal	ADJ
easat-5255	332	26	selling	selling	NOUN
easat-5255	332	27	and	and	CCONJ
easat-5255	332	28	sales	sale	NOUN
easat-5255	332	29	management	management	NOUN
easat-5255	332	30	:	:	PUNCT
easat-5255	332	31	a	a	DET
easat-5255	332	32	review	review	NOUN
easat-5255	332	33	and	and	CCONJ
easat-5255	332	34	research	research	NOUN
easat-5255	332	35	extensions	extension	NOUN
easat-5255	332	36	,	,	PUNCT
easat-5255	332	37	"	"	PUNCT
easat-5255	332	38	journal	journal	NOUN
easat-5255	332	39	of	of	ADP
easat-5255	332	40	research	research	NOUN
easat-5255	332	41	in	in	ADP
easat-5255	332	42	interactive	interactive	ADJ
easat-5255	332	43	marketing	marketing	NOUN
easat-5255	332	44	,	,	PUNCT
easat-5255	332	45	vol	vol	NOUN
easat-5255	332	46	.	.	PROPN
easat-5255	332	47	10	10	NUM
easat-5255	332	48	,	,	PUNCT
easat-5255	332	49	no	no	INTJ
easat-5255	332	50	.	.	NOUN
easat-5255	332	51	1	1	NUM
easat-5255	332	52	,	,	PUNCT
easat-5255	332	53	pp	pp	ADJ
easat-5255	332	54	.	.	PUNCT
easat-5255	332	55	216	216	NUM
easat-5255	332	56	,	,	PUNCT
easat-5255	332	57	2016	2016	NUM
easat-5255	332	58	.	.	PUNCT
easat-5255	333	1	https://doi.org/10.1108/jrim-12-2015-0094	https://doi.org/10.1108/jrim-12-2015-0094	PROPN
easat-5255	334	1	[	[	X
easat-5255	334	2	33	33	NUM
easat-5255	334	3	]	]	PUNCT
easat-5255	334	4	a.	a.	NOUN
easat-5255	334	5	j.	j.	PROPN
easat-5255	334	6	dahl	dahl	PROPN
easat-5255	334	7	,	,	PUNCT
easat-5255	334	8	g.	g.	PROPN
easat-5255	334	9	r.	r.	PROPN
easat-5255	334	10	milne	milne	PROPN
easat-5255	334	11	,	,	PUNCT
easat-5255	334	12	and	and	CCONJ
easat-5255	334	13	j.	j.	PROPN
easat-5255	334	14	w.	w.	PROPN
easat-5255	334	15	peltier	peltier	PROPN
easat-5255	334	16	,	,	PUNCT
easat-5255	334	17	"	"	PUNCT
easat-5255	334	18	digital	digital	ADJ
easat-5255	334	19	health	health	NOUN
easat-5255	334	20	information	information	NOUN
easat-5255	334	21	seeking	seek	VERB
easat-5255	334	22	in	in	ADP
easat-5255	334	23	an	an	DET
easat-5255	334	24	omni	omni	ADJ
easat-5255	334	25	-	-	PUNCT
easat-5255	334	26	channel	channel	NOUN
easat-5255	334	27	environment	environment	NOUN
easat-5255	334	28	:	:	PUNCT
easat-5255	334	29	a	a	DET
easat-5255	334	30	shared	share	VERB
easat-5255	334	31	decision	decision	NOUN
easat-5255	334	32	-	-	PUNCT
easat-5255	334	33	making	making	NOUN
easat-5255	334	34	and	and	CCONJ
easat-5255	334	35	service	service	NOUN
easat-5255	334	36	-	-	PUNCT
easat-5255	334	37	dominant	dominant	ADJ
easat-5255	334	38	logic	logic	NOUN
easat-5255	334	39	perspective	perspective	NOUN
easat-5255	334	40	,	,	PUNCT
easat-5255	334	41	"	"	PUNCT
easat-5255	334	42	journal	journal	NOUN
easat-5255	334	43	of	of	ADP
easat-5255	334	44	business	business	NOUN
easat-5255	334	45	research	research	NOUN
easat-5255	334	46	,	,	PUNCT
easat-5255	334	47	vol	vol	NOUN
easat-5255	334	48	.	.	PROPN
easat-5255	334	49	125	125	NUM
easat-5255	334	50	,	,	PUNCT
easat-5255	334	51	pp	pp	ADJ
easat-5255	334	52	.	.	PUNCT
easat-5255	335	1	840	840	NUM
easat-5255	335	2	-	-	SYM
easat-5255	335	3	850	850	NUM
easat-5255	335	4	,	,	PUNCT
easat-5255	335	5	2021	2021	NUM
easat-5255	335	6	.	.	PUNCT
easat-5255	336	1	[	[	X
easat-5255	336	2	34	34	NUM
easat-5255	336	3	]	]	X
easat-5255	336	4	u.	u.	PROPN
easat-5255	336	5	damali	damali	PROPN
easat-5255	336	6	,	,	PUNCT
easat-5255	336	7	e.	e.	PROPN
easat-5255	336	8	secchi	secchi	PROPN
easat-5255	336	9	,	,	PUNCT
easat-5255	336	10	s.	s.	PROPN
easat-5255	336	11	s.	s.	PROPN
easat-5255	336	12	tax	tax	PROPN
easat-5255	336	13	,	,	PUNCT
easat-5255	336	14	and	and	CCONJ
easat-5255	336	15	d.	d.	PROPN
easat-5255	336	16	mccutcheon	mccutcheon	PROPN
easat-5255	336	17	,	,	PUNCT
easat-5255	336	18	"	"	PUNCT
easat-5255	336	19	customer	customer	NOUN
easat-5255	336	20	participation	participation	NOUN
easat-5255	336	21	risk	risk	NOUN
easat-5255	336	22	management	management	NOUN
easat-5255	336	23	:	:	PUNCT
easat-5255	336	24	conceptual	conceptual	ADJ
easat-5255	336	25	model	model	NOUN
easat-5255	336	26	and	and	CCONJ
easat-5255	336	27	managerial	managerial	ADJ
easat-5255	336	28	assessment	assessment	NOUN
easat-5255	336	29	tool	tool	NOUN
easat-5255	336	30	,	,	PUNCT
easat-5255	336	31	"	"	PUNCT
easat-5255	336	32	journal	journal	NOUN
easat-5255	336	33	of	of	ADP
easat-5255	336	34	service	service	NOUN
easat-5255	336	35	management	management	NOUN
easat-5255	336	36	,	,	PUNCT
easat-5255	336	37	vol	vol	NOUN
easat-5255	336	38	.	.	PROPN
easat-5255	336	39	32	32	NUM
easat-5255	336	40	,	,	PUNCT
easat-5255	336	41	no	no	INTJ
easat-5255	336	42	.	.	NOUN
easat-5255	336	43	1	1	NUM
easat-5255	336	44	,	,	PUNCT
easat-5255	336	45	pp	pp	ADJ
easat-5255	336	46	.	.	PUNCT
easat-5255	337	1	27	27	NUM
easat-5255	337	2	-	-	SYM
easat-5255	337	3	51	51	NUM
easat-5255	337	4	,	,	PUNCT
easat-5255	337	5	2021	2021	NUM
easat-5255	337	6	.	.	PUNCT
easat-5255	338	1	https://doi.org/10.1108/josm-10-2019-0305	https://doi.org/10.1108/josm-10-2019-0305	NOUN
easat-5255	339	1	[	[	X
easat-5255	339	2	35	35	NUM
easat-5255	339	3	]	]	PUNCT
easat-5255	339	4	t.	t.	PROPN
easat-5255	339	5	davenport	davenport	PROPN
easat-5255	339	6	,	,	PUNCT
easat-5255	339	7	a.	a.	PROPN
easat-5255	339	8	guha	guha	PROPN
easat-5255	339	9	,	,	PUNCT
easat-5255	339	10	d.	d.	PROPN
easat-5255	339	11	grewal	grewal	PROPN
easat-5255	339	12	,	,	PUNCT
easat-5255	339	13	and	and	CCONJ
easat-5255	339	14	t.	t.	PROPN
easat-5255	339	15	bressgott	bressgott	PROPN
easat-5255	339	16	,	,	PUNCT
easat-5255	339	17	"	"	PUNCT
easat-5255	339	18	how	how	SCONJ
easat-5255	339	19	artificial	artificial	ADJ
easat-5255	339	20	intelligence	intelligence	NOUN
easat-5255	339	21	will	will	AUX
easat-5255	339	22	change	change	VERB
easat-5255	339	23	the	the	DET
easat-5255	339	24	future	future	NOUN
easat-5255	339	25	of	of	ADP
easat-5255	339	26	marketing	marketing	NOUN
easat-5255	339	27	,	,	PUNCT
easat-5255	339	28	"	"	PUNCT
easat-5255	339	29	journal	journal	NOUN
easat-5255	339	30	of	of	ADP
easat-5255	339	31	the	the	DET
easat-5255	339	32	academy	academy	NOUN
easat-5255	339	33	of	of	ADP
easat-5255	339	34	marketing	marketing	NOUN
easat-5255	339	35	science	science	NOUN
easat-5255	339	36	,	,	PUNCT
easat-5255	339	37	vol	vol	NOUN
easat-5255	339	38	.	.	PROPN
easat-5255	340	1	48	48	NUM
easat-5255	340	2	,	,	PUNCT
easat-5255	340	3	pp	pp	ADJ
easat-5255	340	4	.	.	PUNCT
easat-5255	341	1	24	24	NUM
easat-5255	341	2	-	-	SYM
easat-5255	341	3	42	42	NUM
easat-5255	341	4	,	,	PUNCT
easat-5255	341	5	2020	2020	NUM
easat-5255	341	6	.	.	PUNCT
easat-5255	342	1	https://doi.org/10.1007/s11747019-00696-0	https://doi.org/10.1007/s11747019-00696-0	ADJ
easat-5255	342	2	[	[	X
easat-5255	342	3	36	36	NUM
easat-5255	342	4	]	]	X
easat-5255	342	5	r.	r.	PROPN
easat-5255	342	6	b.	b.	PROPN
easat-5255	342	7	de	de	X
easat-5255	342	8	koster	koster	PROPN
easat-5255	342	9	,	,	PUNCT
easat-5255	342	10	"	"	PUNCT
easat-5255	342	11	distribution	distribution	NOUN
easat-5255	342	12	strategies	strategy	NOUN
easat-5255	342	13	for	for	ADP
easat-5255	342	14	online	online	ADJ
easat-5255	342	15	retailers	retailer	NOUN
easat-5255	342	16	,	,	PUNCT
easat-5255	342	17	"	"	PUNCT
easat-5255	342	18	ieee	ieee	NOUN
easat-5255	342	19	transactions	transaction	NOUN
easat-5255	342	20	on	on	ADP
easat-5255	342	21	engineering	engineering	NOUN
easat-5255	342	22	management	management	NOUN
easat-5255	342	23	,	,	PUNCT
easat-5255	342	24	vol	vol	NOUN
easat-5255	342	25	.	.	PROPN
easat-5255	343	1	50	50	NUM
easat-5255	343	2	,	,	PUNCT
easat-5255	343	3	no	no	INTJ
easat-5255	343	4	.	.	NOUN
easat-5255	343	5	4	4	NUM
easat-5255	343	6	,	,	PUNCT
easat-5255	343	7	pp	pp	ADJ
easat-5255	343	8	.	.	PUNCT
easat-5255	344	1	448	448	NUM
easat-5255	344	2	-	-	SYM
easat-5255	344	3	457	457	NUM
easat-5255	344	4	,	,	PUNCT
easat-5255	344	5	2003	2003	NUM
easat-5255	344	6	.	.	PUNCT
easat-5255	345	1	https://doi.org/10.1109/tem.2003.820137	https://doi.org/10.1109/tem.2003.820137	NOUN
easat-5255	346	1	[	[	X
easat-5255	346	2	37	37	NUM
easat-5255	346	3	]	]	PUNCT
easat-5255	346	4	p.	p.	NOUN
easat-5255	346	5	echeverri	echeverri	NOUN
easat-5255	346	6	and	and	CCONJ
easat-5255	346	7	p.	p.	NOUN
easat-5255	346	8	skålén	skålén	PROPN
easat-5255	346	9	,	,	PUNCT
easat-5255	346	10	"	"	PUNCT
easat-5255	346	11	value	value	NOUN
easat-5255	346	12	co	co	NOUN
easat-5255	346	13	-	-	NOUN
easat-5255	346	14	destruction	destruction	NOUN
easat-5255	346	15	:	:	PUNCT
easat-5255	346	16	review	review	NOUN
easat-5255	346	17	and	and	CCONJ
easat-5255	346	18	conceptualization	conceptualization	NOUN
easat-5255	346	19	of	of	ADP
easat-5255	346	20	interactive	interactive	ADJ
easat-5255	346	21	value	value	NOUN
easat-5255	346	22	formation	formation	NOUN
easat-5255	346	23	,	,	PUNCT
easat-5255	346	24	"	"	PUNCT
easat-5255	346	25	marketing	marketing	NOUN
easat-5255	346	26	theory	theory	NOUN
easat-5255	346	27	,	,	PUNCT
easat-5255	346	28	vol	vol	NOUN
easat-5255	346	29	.	.	PROPN
easat-5255	346	30	21	21	NUM
easat-5255	346	31	,	,	PUNCT
easat-5255	346	32	no	no	INTJ
easat-5255	346	33	.	.	NOUN
easat-5255	346	34	2	2	NUM
easat-5255	346	35	,	,	PUNCT
easat-5255	346	36	pp	pp	ADJ
easat-5255	346	37	.	.	PUNCT
easat-5255	347	1	227	227	NUM
easat-5255	347	2	-	-	SYM
easat-5255	347	3	249	249	NUM
easat-5255	347	4	,	,	PUNCT
easat-5255	347	5	2021	2021	NUM
easat-5255	347	6	.	.	PUNCT
easat-5255	348	1	https://doi.org/10.1177/1470593120971524	https://doi.org/10.1177/1470593120971524	PROPN
easat-5255	349	1	[	[	X
easat-5255	349	2	38	38	NUM
easat-5255	349	3	]	]	X
easat-5255	349	4	e.	e.	PROPN
easat-5255	349	5	eriksson	eriksson	PROPN
easat-5255	349	6	,	,	PUNCT
easat-5255	349	7	a.	a.	NOUN
easat-5255	349	8	norrman	norrman	PROPN
easat-5255	349	9	,	,	PUNCT
easat-5255	349	10	and	and	CCONJ
easat-5255	349	11	j.	j.	PROPN
easat-5255	349	12	kembro	kembro	PROPN
easat-5255	349	13	,	,	PUNCT
easat-5255	349	14	"	"	PUNCT
easat-5255	349	15	understanding	understand	VERB
easat-5255	349	16	the	the	DET
easat-5255	349	17	transformation	transformation	NOUN
easat-5255	349	18	toward	toward	ADP
easat-5255	349	19	omnichannel	omnichannel	NOUN
easat-5255	349	20	logistics	logistic	NOUN
easat-5255	349	21	in	in	ADP
easat-5255	349	22	grocery	grocery	NOUN
easat-5255	349	23	retail	retail	NOUN
easat-5255	349	24	:	:	PUNCT
easat-5255	349	25	a	a	DET
easat-5255	349	26	dynamic	dynamic	ADJ
easat-5255	349	27	capabilities	capability	NOUN
easat-5255	349	28	perspective	perspective	NOUN
easat-5255	349	29	,	,	PUNCT
easat-5255	349	30	"	"	PUNCT
easat-5255	349	31	international	international	ADJ
easat-5255	349	32	journal	journal	NOUN
easat-5255	349	33	of	of	ADP
easat-5255	349	34	retail	retail	PROPN
easat-5255	349	35	&	&	CCONJ
easat-5255	349	36	distribution	distribution	NOUN
easat-5255	349	37	management	management	NOUN
easat-5255	349	38	,	,	PUNCT
easat-5255	349	39	vol	vol	NOUN
easat-5255	349	40	.	.	PROPN
easat-5255	349	41	50	50	NUM
easat-5255	349	42	,	,	PUNCT
easat-5255	349	43	no	no	INTJ
easat-5255	349	44	.	.	PUNCT
easat-5255	350	1	8/9	8/9	NUM
easat-5255	350	2	,	,	PUNCT
easat-5255	350	3	pp	pp	PROPN
easat-5255	350	4	.	.	PUNCT
easat-5255	351	1	1095	1095	NUM
easat-5255	351	2	-	-	SYM
easat-5255	351	3	1128	1128	NUM
easat-5255	351	4	,	,	PUNCT
easat-5255	351	5	2022	2022	NUM
easat-5255	351	6	.	.	PUNCT
easat-5255	352	1	https://doi.org/10.1108/ijrdm-10-2021-0508	https://doi.org/10.1108/ijrdm-10-2021-0508	PROPN
easat-5255	352	2	https://doi.org/10.1002/dir.1014	https://doi.org/10.1002/dir.1014	PROPN
easat-5255	352	3	https://doi.org/10.2753/jec1086-4415180404	https://doi.org/10.2753/jec1086-4415180404	PROPN
easat-5255	352	4	https://doi.org/10.1016/j.ijresmar.2020.03.006	https://doi.org/10.1016/j.ijresmar.2020.03.006	NOUN
easat-5255	352	5	https://doi.org/10.1049/et.2012.0512	https://doi.org/10.1049/et.2012.0512	NOUN
easat-5255	352	6	https://doi.org/10.1177/0743915618818570	https://doi.org/10.1177/0743915618818570	NOUN
easat-5255	352	7	https://doi.org/10.1016/j.ausmj.2020.03.007	https://doi.org/10.1016/j.ausmj.2020.03.007	VERB
easat-5255	352	8	https://doi.org/10.1016/j.ijpe.2020.107729	https://doi.org/10.1016/j.ijpe.2020.107729	ADJ
easat-5255	352	9	https://doi.org/10.1016/j.intmar.2018.04.003	https://doi.org/10.1016/j.intmar.2018.04.003	PROPN
easat-5255	352	10	https://doi.org/10.1016/0007-6813(90)90060-7	https://doi.org/10.1016/0007-6813(90)90060-7	PROPN
easat-5255	352	11	https://doi.org/10.1177/1470593110393713	https://doi.org/10.1177/1470593110393713	PROPN
easat-5255	352	12	https://doi.org/10.1093/reseval/rvy001	https://doi.org/10.1093/reseval/rvy001	ADJ
easat-5255	352	13	https://doi.org/10.1016/j.jretconser.2021.102242	https://doi.org/10.1016/j.jretconser.2021.102242	PROPN
easat-5255	352	14	https://doi.org/10.1509/jmkg.72.3.048	https://doi.org/10.1509/jmkg.72.3.048	ADP
easat-5255	352	15	https://clarivate.com/webofsciencegroup/solutions/web-of-science/	https://clarivate.com/webofsciencegroup/solutions/web-of-science/	ADJ
easat-5255	352	16	https://doi.org/10.3390/su13115961	https://doi.org/10.3390/su13115961	PROPN
easat-5255	352	17	https://doi.org/10.1177/0022242920976893	https://doi.org/10.1177/0022242920976893	PROPN
easat-5255	352	18	https://doi.org/10.1108/jrim-12-2015-0094	https://doi.org/10.1108/jrim-12-2015-0094	PROPN
easat-5255	352	19	https://doi.org/10.1108/josm-10-2019-0305	https://doi.org/10.1108/josm-10-2019-0305	PROPN
easat-5255	352	20	https://doi.org/10.1007/s11747-019-00696-0	https://doi.org/10.1007/s11747-019-00696-0	NUM
easat-5255	352	21	https://doi.org/10.1007/s11747-019-00696-0	https://doi.org/10.1007/s11747-019-00696-0	NUM
easat-5255	352	22	https://doi.org/10.1109/tem.2003.820137	https://doi.org/10.1109/tem.2003.820137	NOUN
easat-5255	352	23	https://doi.org/10.1177/1470593120971524	https://doi.org/10.1177/1470593120971524	PROPN
easat-5255	352	24	https://doi.org/10.1108/ijrdm-10-2021-0508	https://doi.org/10.1108/ijrdm-10-2021-0508	PROPN
easat-5255	352	25	583	583	PROPN
easat-5255	352	26	edelweiss	edelweiss	PROPN
easat-5255	352	27	applied	apply	VERB
easat-5255	352	28	science	science	NOUN
easat-5255	352	29	and	and	CCONJ
easat-5255	352	30	technology	technology	NOUN
easat-5255	352	31	issn	issn	PROPN
easat-5255	352	32	:	:	PUNCT
easat-5255	352	33	2576	2576	NUM
easat-5255	352	34	-	-	SYM
easat-5255	352	35	8484	8484	NUM
easat-5255	352	36	vol	vol	NOUN
easat-5255	352	37	.	.	PROPN
easat-5255	353	1	9	9	NUM
easat-5255	353	2	,	,	PUNCT
easat-5255	353	3	no	no	INTJ
easat-5255	353	4	.	.	NOUN
easat-5255	354	1	3	3	NUM
easat-5255	354	2	:	:	PUNCT
easat-5255	354	3	568	568	NUM
easat-5255	354	4	-	-	SYM
easat-5255	354	5	583	583	NUM
easat-5255	354	6	,	,	PUNCT
easat-5255	354	7	2025	2025	NUM
easat-5255	354	8	doi	doi	NOUN
easat-5255	354	9	:	:	PUNCT
easat-5255	354	10	10.55214/25768484.v9i3.5255	10.55214/25768484.v9i3.5255	NUM
easat-5255	354	11	©	©	PROPN
easat-5255	354	12	2025	2025	NUM
easat-5255	354	13	by	by	ADP
easat-5255	354	14	the	the	DET
easat-5255	354	15	authors	author	NOUN
easat-5255	354	16	;	;	PUNCT
easat-5255	354	17	licensee	licensee	PROPN
easat-5255	354	18	learning	learning	NOUN
easat-5255	354	19	gate	gate	NOUN
easat-5255	355	1	[	[	X
easat-5255	355	2	39	39	NUM
easat-5255	355	3	]	]	PUNCT
easat-5255	355	4	b.	b.	PROPN
easat-5255	355	5	ertimur	ertimur	PROPN
easat-5255	355	6	and	and	CCONJ
easat-5255	355	7	a.	a.	NOUN
easat-5255	355	8	venkatesh	venkatesh	PROPN
easat-5255	355	9	,	,	PUNCT
easat-5255	355	10	"	"	PUNCT
easat-5255	355	11	opportunism	opportunism	NOUN
easat-5255	355	12	in	in	ADP
easat-5255	355	13	co	co	NOUN
easat-5255	355	14	-	-	NOUN
easat-5255	355	15	production	production	NOUN
easat-5255	355	16	:	:	PUNCT
easat-5255	355	17	implications	implication	NOUN
easat-5255	355	18	for	for	ADP
easat-5255	355	19	value	value	NOUN
easat-5255	355	20	co	co	NOUN
easat-5255	355	21	-	-	NOUN
easat-5255	355	22	creation	creation	NOUN
easat-5255	355	23	,	,	PUNCT
easat-5255	355	24	"	"	PUNCT
easat-5255	355	25	australasian	australasian	ADJ
easat-5255	355	26	marketing	marketing	NOUN
easat-5255	355	27	journal	journal	NOUN
easat-5255	355	28	,	,	PUNCT
easat-5255	355	29	vol	vol	NOUN
easat-5255	355	30	.	.	PROPN
easat-5255	356	1	18	18	NUM
easat-5255	356	2	,	,	PUNCT
easat-5255	356	3	no	no	INTJ
easat-5255	356	4	.	.	NOUN
easat-5255	356	5	4	4	NUM
easat-5255	356	6	,	,	PUNCT
easat-5255	356	7	pp	pp	ADJ
easat-5255	356	8	.	.	PUNCT
easat-5255	357	1	256	256	NUM
easat-5255	357	2	-	-	SYM
easat-5255	357	3	263	263	NUM
easat-5255	357	4	,	,	PUNCT
easat-5255	357	5	2010	2010	NUM
easat-5255	357	6	.	.	PUNCT
easat-5255	358	1	https://doi.org/10.1016/j.ausmj.2010.07.004	https://doi.org/10.1016/j.ausmj.2010.07.004	NOUN
easat-5255	359	1	[	[	X
easat-5255	359	2	40	40	NUM
easat-5255	359	3	]	]	PUNCT
easat-5255	359	4	j.	j.	PROPN
easat-5255	359	5	fang	fang	PROPN
easat-5255	359	6	,	,	PUNCT
easat-5255	359	7	h.	h.	PROPN
easat-5255	359	8	liu	liu	PROPN
easat-5255	359	9	,	,	PUNCT
easat-5255	359	10	y.	y.	PROPN
easat-5255	359	11	li	li	PROPN
easat-5255	359	12	,	,	PUNCT
easat-5255	359	13	and	and	CCONJ
easat-5255	359	14	z.	z.	PROPN
easat-5255	359	15	cai	cai	PROPN
easat-5255	359	16	,	,	PUNCT
easat-5255	359	17	"	"	PUNCT
easat-5255	359	18	retaining	retain	VERB
easat-5255	359	19	customers	customer	NOUN
easat-5255	359	20	with	with	ADP
easat-5255	359	21	in	in	ADP
easat-5255	359	22	-	-	PUNCT
easat-5255	359	23	store	store	NOUN
easat-5255	359	24	mobile	mobile	ADJ
easat-5255	359	25	usage	usage	NOUN
easat-5255	359	26	experience	experience	NOUN
easat-5255	359	27	in	in	ADP
easat-5255	359	28	omni	omni	ADJ
easat-5255	359	29	-	-	PUNCT
easat-5255	359	30	channel	channel	NOUN
easat-5255	359	31	retailing	retailing	NOUN
easat-5255	359	32	:	:	PUNCT
easat-5255	359	33	the	the	DET
easat-5255	359	34	moderating	moderate	VERB
easat-5255	359	35	effects	effect	NOUN
easat-5255	359	36	of	of	ADP
easat-5255	359	37	product	product	NOUN
easat-5255	359	38	information	information	NOUN
easat-5255	359	39	overload	overload	NOUN
easat-5255	359	40	and	and	CCONJ
easat-5255	359	41	alternative	alternative	ADJ
easat-5255	359	42	attractiveness	attractiveness	NOUN
easat-5255	359	43	,	,	PUNCT
easat-5255	359	44	"	"	PUNCT
easat-5255	359	45	electronic	electronic	ADJ
easat-5255	359	46	commerce	commerce	NOUN
easat-5255	359	47	research	research	NOUN
easat-5255	359	48	and	and	CCONJ
easat-5255	359	49	applications	application	NOUN
easat-5255	359	50	,	,	PUNCT
easat-5255	359	51	vol	vol	NOUN
easat-5255	359	52	.	.	PROPN
easat-5255	359	53	46	46	NUM
easat-5255	359	54	,	,	PUNCT
easat-5255	359	55	p.	p.	NOUN
easat-5255	359	56	101028	101028	NUM
easat-5255	359	57	,	,	PUNCT
easat-5255	359	58	2021	2021	NUM
easat-5255	359	59	.	.	PUNCT
easat-5255	360	1	https://doi.org/10.1016/j.elerap.2021.101028	https://doi.org/10.1016/j.elerap.2021.101028	ADJ
easat-5255	360	2	[	[	X
easat-5255	360	3	41	41	NUM
easat-5255	360	4	]	]	X
easat-5255	360	5	j.	j.	PROPN
easat-5255	360	6	fernie	fernie	PROPN
easat-5255	360	7	and	and	CCONJ
easat-5255	360	8	d.	d.	PROPN
easat-5255	360	9	b.	b.	PROPN
easat-5255	360	10	grant	grant	PROPN
easat-5255	360	11	,	,	PUNCT
easat-5255	360	12	"	"	PUNCT
easat-5255	360	13	on‐shelf	on‐shelf	NUM
easat-5255	360	14	availability	availability	NOUN
easat-5255	360	15	:	:	PUNCT
easat-5255	360	16	the	the	DET
easat-5255	360	17	case	case	NOUN
easat-5255	360	18	of	of	ADP
easat-5255	360	19	a	a	DET
easat-5255	360	20	uk	uk	PROPN
easat-5255	360	21	grocery	grocery	NOUN
easat-5255	360	22	retailer	retailer	NOUN
easat-5255	360	23	,	,	PUNCT
easat-5255	360	24	"	"	PUNCT
easat-5255	360	25	the	the	DET
easat-5255	360	26	international	international	ADJ
easat-5255	360	27	journal	journal	NOUN
easat-5255	360	28	of	of	ADP
easat-5255	360	29	logistics	logistic	NOUN
easat-5255	360	30	management	management	NOUN
easat-5255	360	31	,	,	PUNCT
easat-5255	360	32	vol	vol	NOUN
easat-5255	360	33	.	.	PROPN
easat-5255	360	34	19	19	NUM
easat-5255	360	35	,	,	PUNCT
easat-5255	360	36	no	no	INTJ
easat-5255	360	37	.	.	NOUN
easat-5255	360	38	3	3	NUM
easat-5255	360	39	,	,	PUNCT
easat-5255	360	40	pp	pp	ADJ
easat-5255	360	41	.	.	PUNCT
easat-5255	361	1	293	293	NUM
easat-5255	361	2	-	-	SYM
easat-5255	361	3	308	308	NUM
easat-5255	361	4	,	,	PUNCT
easat-5255	361	5	2008	2008	NUM
easat-5255	361	6	.	.	PUNCT
easat-5255	362	1	https://doi.org/10.1108/09574090810919168	https://doi.org/10.1108/09574090810919168	NOUN
easat-5255	362	2	[	[	X
easat-5255	362	3	42	42	NUM
easat-5255	362	4	]	]	PUNCT
easat-5255	362	5	j.	j.	PROPN
easat-5255	362	6	c.	c.	PROPN
easat-5255	362	7	fiestas	fiestas	PROPN
easat-5255	362	8	and	and	CCONJ
easat-5255	362	9	s.	s.	PROPN
easat-5255	362	10	tuzovic	tuzovic	PROPN
easat-5255	362	11	,	,	PUNCT
easat-5255	362	12	"	"	PUNCT
easat-5255	362	13	mobile	mobile	ADJ
easat-5255	362	14	-	-	PUNCT
easat-5255	362	15	assisted	assist	VERB
easat-5255	362	16	showroomers	showroomer	NOUN
easat-5255	362	17	:	:	PUNCT
easat-5255	362	18	understanding	understand	VERB
easat-5255	362	19	their	their	PRON
easat-5255	362	20	purchase	purchase	NOUN
easat-5255	362	21	journey	journey	NOUN
easat-5255	362	22	and	and	CCONJ
easat-5255	362	23	personalities	personality	NOUN
easat-5255	362	24	,	,	PUNCT
easat-5255	362	25	"	"	PUNCT
easat-5255	362	26	journal	journal	NOUN
easat-5255	362	27	of	of	ADP
easat-5255	362	28	retailing	retailing	NOUN
easat-5255	362	29	and	and	CCONJ
easat-5255	362	30	consumer	consumer	NOUN
easat-5255	362	31	services	service	NOUN
easat-5255	362	32	,	,	PUNCT
easat-5255	362	33	vol	vol	NOUN
easat-5255	362	34	.	.	PROPN
easat-5255	362	35	58	58	NUM
easat-5255	362	36	,	,	PUNCT
easat-5255	362	37	p.	p.	NOUN
easat-5255	362	38	102280	102280	NUM
easat-5255	362	39	,	,	PUNCT
easat-5255	362	40	2021	2021	NUM
easat-5255	362	41	.	.	PUNCT
easat-5255	363	1	https://doi.org/10.1016/j.jretconser.2020.102280	https://doi.org/10.1016/j.jretconser.2020.102280	PROPN
easat-5255	363	2	[	[	X
easat-5255	363	3	43	43	NUM
easat-5255	363	4	]	]	X
easat-5255	363	5	c.	c.	PROPN
easat-5255	363	6	flavián	flavián	PROPN
easat-5255	363	7	,	,	PUNCT
easat-5255	363	8	r.	r.	PROPN
easat-5255	363	9	gurrea	gurrea	PROPN
easat-5255	363	10	,	,	PUNCT
easat-5255	363	11	and	and	CCONJ
easat-5255	363	12	c.	c.	PROPN
easat-5255	363	13	orús	orús	PROPN
easat-5255	363	14	,	,	PUNCT
easat-5255	363	15	"	"	PUNCT
easat-5255	363	16	combining	combine	VERB
easat-5255	363	17	channels	channel	NOUN
easat-5255	363	18	to	to	PART
easat-5255	363	19	make	make	VERB
easat-5255	363	20	smart	smart	ADJ
easat-5255	363	21	purchases	purchase	NOUN
easat-5255	363	22	:	:	PUNCT
easat-5255	363	23	the	the	DET
easat-5255	363	24	role	role	NOUN
easat-5255	363	25	of	of	ADP
easat-5255	363	26	webrooming	webroome	VERB
easat-5255	363	27	and	and	CCONJ
easat-5255	363	28	showrooming	showroome	VERB
easat-5255	363	29	,	,	PUNCT
easat-5255	363	30	"	"	PUNCT
easat-5255	363	31	journal	journal	NOUN
easat-5255	363	32	of	of	ADP
easat-5255	363	33	retailing	retailing	NOUN
easat-5255	363	34	and	and	CCONJ
easat-5255	363	35	consumer	consumer	NOUN
easat-5255	363	36	services	service	NOUN
easat-5255	363	37	,	,	PUNCT
easat-5255	363	38	vol	vol	NOUN
easat-5255	363	39	.	.	PROPN
easat-5255	363	40	52	52	NUM
easat-5255	363	41	,	,	PUNCT
easat-5255	363	42	p.	p.	NOUN
easat-5255	363	43	101923	101923	NUM
easat-5255	363	44	,	,	PUNCT
easat-5255	363	45	2020	2020	NUM
easat-5255	363	46	.	.	PUNCT
easat-5255	364	1	https://doi.org/10.1016/j.jretconser.2019.101923	https://doi.org/10.1016/j.jretconser.2019.101923	NOUN
easat-5255	364	2	[	[	X
easat-5255	364	3	44	44	NUM
easat-5255	364	4	]	]	PUNCT
easat-5255	364	5	w.	w.	PROPN
easat-5255	364	6	gao	gao	PROPN
easat-5255	364	7	,	,	PUNCT
easat-5255	364	8	w.	w.	PROPN
easat-5255	364	9	li	li	PROPN
easat-5255	364	10	,	,	PUNCT
easat-5255	364	11	h.	h.	PROPN
easat-5255	364	12	fan	fan	PROPN
easat-5255	364	13	,	,	PUNCT
easat-5255	364	14	and	and	CCONJ
easat-5255	364	15	x.	x.	PROPN
easat-5255	364	16	jia	jia	PROPN
easat-5255	364	17	,	,	PUNCT
easat-5255	364	18	"	"	PUNCT
easat-5255	364	19	how	how	SCONJ
easat-5255	364	20	customer	customer	NOUN
easat-5255	364	21	experience	experience	NOUN
easat-5255	364	22	incongruence	incongruence	NOUN
easat-5255	364	23	affects	affect	VERB
easat-5255	364	24	omnichannel	omnichannel	NOUN
easat-5255	364	25	customer	customer	NOUN
easat-5255	364	26	retention	retention	NOUN
easat-5255	364	27	:	:	PUNCT
easat-5255	364	28	the	the	DET
easat-5255	364	29	moderating	moderate	VERB
easat-5255	364	30	role	role	NOUN
easat-5255	364	31	of	of	ADP
easat-5255	364	32	channel	channel	NOUN
easat-5255	364	33	characteristics	characteristic	NOUN
easat-5255	364	34	,	,	PUNCT
easat-5255	364	35	"	"	PUNCT
easat-5255	364	36	journal	journal	NOUN
easat-5255	364	37	of	of	ADP
easat-5255	364	38	retailing	retailing	NOUN
easat-5255	364	39	and	and	CCONJ
easat-5255	364	40	consumer	consumer	NOUN
easat-5255	364	41	services	service	NOUN
easat-5255	364	42	,	,	PUNCT
easat-5255	364	43	vol	vol	NOUN
easat-5255	364	44	.	.	PROPN
easat-5255	364	45	60	60	NUM
easat-5255	364	46	,	,	PUNCT
easat-5255	364	47	p.	p.	NOUN
easat-5255	364	48	102487	102487	NUM
easat-5255	364	49	,	,	PUNCT
easat-5255	364	50	2021	2021	NUM
easat-5255	364	51	.	.	PUNCT
easat-5255	365	1	https://doi.org/10.1016/j.jretconser.2021.102487	https://doi.org/10.1016/j.jretconser.2021.102487	PROPN
easat-5255	365	2	[	[	X
easat-5255	365	3	45	45	NUM
easat-5255	365	4	]	]	X
easat-5255	365	5	n.	n.	PROPN
easat-5255	365	6	gilliland	gilliland	PROPN
easat-5255	365	7	,	,	PUNCT
easat-5255	365	8	"	"	PUNCT
easat-5255	365	9	14	14	NUM
easat-5255	365	10	examples	example	NOUN
easat-5255	365	11	of	of	ADP
easat-5255	365	12	augmented	augment	VERB
easat-5255	365	13	reality	reality	NOUN
easat-5255	365	14	brand	brand	NOUN
easat-5255	365	15	experiences	experience	NOUN
easat-5255	365	16	.	.	PUNCT
easat-5255	366	1	econsultancy	econsultancy	NOUN
easat-5255	366	2	,	,	PUNCT
easat-5255	366	3	"	"	PUNCT
easat-5255	366	4	retrieved	retrieve	VERB
easat-5255	366	5	:	:	PUNCT
easat-5255	366	6	https://econsultancy.com/14-examples-augmented-reality-brand-marketing-experiences/	https://econsultancy.com/14-examples-augmented-reality-brand-marketing-experiences/	NOUN
easat-5255	366	7	,	,	PUNCT
easat-5255	366	8	2019	2019	NUM
easat-5255	366	9	.	.	PUNCT
easat-5255	367	1	[	[	X
easat-5255	367	2	46	46	NUM
easat-5255	367	3	]	]	X
easat-5255	367	4	m.	m.	PROPN
easat-5255	367	5	greenwald	greenwald	PROPN
easat-5255	367	6	,	,	PUNCT
easat-5255	367	7	"	"	PUNCT
easat-5255	367	8	why	why	SCONJ
easat-5255	367	9	nfts	nft	NOUN
easat-5255	367	10	and	and	CCONJ
easat-5255	367	11	the	the	DET
easat-5255	367	12	metaverse	metaverse	NOUN
easat-5255	367	13	can	can	AUX
easat-5255	367	14	be	be	AUX
easat-5255	367	15	so	so	ADV
easat-5255	367	16	strategic	strategic	ADJ
easat-5255	367	17	for	for	ADP
easat-5255	367	18	brands	brand	NOUN
easat-5255	367	19	,	,	PUNCT
easat-5255	367	20	even	even	ADV
easat-5255	367	21	providing	provide	VERB
easat-5255	367	22	profitable	profitable	ADJ
easat-5255	367	23	new	new	ADJ
easat-5255	367	24	business	business	NOUN
easat-5255	367	25	models	model	NOUN
easat-5255	367	26	and	and	CCONJ
easat-5255	367	27	revenue	revenue	NOUN
easat-5255	367	28	streams	stream	NOUN
easat-5255	367	29	.	.	PUNCT
easat-5255	368	1	forbes	forbes	PROPN
easat-5255	368	2	,	,	PUNCT
easat-5255	368	3	"	"	PUNCT
easat-5255	368	4	retrieved	retrieve	VERB
easat-5255	368	5	:	:	PUNCT
easat-5255	368	6	https://www.forbes.com/sites/michellegreenwald/2022/02/03/why-nfts-and-the-metaverse-can-be-so-strategicfor-brands-even-providing-profitable-new-business-models-and-revenue-streams/	https://www.forbes.com/sites/michellegreenwald/2022/02/03/why-nfts-and-the-metaverse-can-be-so-strategicfor-brands-even-providing-profitable-new-business-models-and-revenue-streams/	PROPN
easat-5255	368	7	,	,	PUNCT
easat-5255	368	8	2022	2022	NUM
easat-5255	368	9	.	.	PUNCT
easat-5255	369	1	[	[	X
easat-5255	369	2	47	47	NUM
easat-5255	369	3	]	]	X
easat-5255	369	4	d.	d.	PROPN
easat-5255	369	5	d.	d.	PROPN
easat-5255	369	6	gremler	gremler	PROPN
easat-5255	369	7	,	,	PUNCT
easat-5255	369	8	y.	y.	PROPN
easat-5255	369	9	van	van	PROPN
easat-5255	369	10	vaerenbergh	vaerenbergh	PROPN
easat-5255	369	11	,	,	PUNCT
easat-5255	369	12	e.	e.	PROPN
easat-5255	369	13	c.	c.	PROPN
easat-5255	369	14	brüggen	brüggen	PROPN
easat-5255	369	15	,	,	PUNCT
easat-5255	369	16	and	and	CCONJ
easat-5255	369	17	k.	k.	PROPN
easat-5255	369	18	p.	p.	PROPN
easat-5255	369	19	gwinner	gwinner	NOUN
easat-5255	369	20	,	,	PUNCT
easat-5255	369	21	"	"	PUNCT
easat-5255	369	22	understanding	understanding	NOUN
easat-5255	369	23	and	and	CCONJ
easat-5255	369	24	managing	manage	VERB
easat-5255	369	25	customer	customer	NOUN
easat-5255	369	26	relational	relational	ADJ
easat-5255	369	27	benefits	benefit	NOUN
easat-5255	369	28	in	in	ADP
easat-5255	369	29	services	service	NOUN
easat-5255	369	30	:	:	PUNCT
easat-5255	369	31	a	a	DET
easat-5255	369	32	meta	meta	ADJ
easat-5255	369	33	-	-	PUNCT
easat-5255	369	34	analysis	analysis	NOUN
easat-5255	369	35	,	,	PUNCT
easat-5255	369	36	"	"	PUNCT
easat-5255	369	37	journal	journal	NOUN
easat-5255	369	38	of	of	ADP
easat-5255	369	39	the	the	DET
easat-5255	369	40	academy	academy	NOUN
easat-5255	369	41	of	of	ADP
easat-5255	369	42	marketing	marketing	NOUN
easat-5255	369	43	science	science	NOUN
easat-5255	369	44	,	,	PUNCT
easat-5255	369	45	vol	vol	NOUN
easat-5255	369	46	.	.	PROPN
easat-5255	369	47	48	48	NUM
easat-5255	369	48	,	,	PUNCT
easat-5255	369	49	pp	pp	ADJ
easat-5255	369	50	.	.	PUNCT
easat-5255	370	1	565	565	NUM
easat-5255	370	2	-	-	SYM
easat-5255	370	3	583	583	NUM
easat-5255	370	4	,	,	PUNCT
easat-5255	370	5	2020	2020	NUM
easat-5255	370	6	.	.	PUNCT
easat-5255	371	1	https://doi.org/10.1007/s11747-019-00701-6	https://doi.org/10.1007/s11747-019-00701-6	NUM
easat-5255	372	1	[	[	X
easat-5255	372	2	48	48	NUM
easat-5255	372	3	]	]	PUNCT
easat-5255	372	4	d.	d.	PROPN
easat-5255	372	5	grewal	grewal	PROPN
easat-5255	372	6	,	,	PUNCT
easat-5255	372	7	j.	j.	PROPN
easat-5255	372	8	hulland	hulland	PROPN
easat-5255	372	9	,	,	PUNCT
easat-5255	372	10	p.	p.	PROPN
easat-5255	372	11	k.	k.	PROPN
easat-5255	372	12	kopalle	kopalle	PROPN
easat-5255	372	13	,	,	PUNCT
easat-5255	372	14	and	and	CCONJ
easat-5255	372	15	e.	e.	PROPN
easat-5255	372	16	karahanna	karahanna	PROPN
easat-5255	372	17	,	,	PUNCT
easat-5255	372	18	"	"	PUNCT
easat-5255	372	19	the	the	DET
easat-5255	372	20	future	future	NOUN
easat-5255	372	21	of	of	ADP
easat-5255	372	22	technology	technology	NOUN
easat-5255	372	23	and	and	CCONJ
easat-5255	372	24	marketing	marketing	NOUN
easat-5255	372	25	:	:	PUNCT
easat-5255	372	26	a	a	DET
easat-5255	372	27	multidisciplinary	multidisciplinary	ADJ
easat-5255	372	28	perspective	perspective	NOUN
easat-5255	372	29	,	,	PUNCT
easat-5255	372	30	"	"	PUNCT
easat-5255	372	31	journal	journal	NOUN
easat-5255	372	32	of	of	ADP
easat-5255	372	33	the	the	DET
easat-5255	372	34	academy	academy	NOUN
easat-5255	372	35	of	of	ADP
easat-5255	372	36	marketing	marketing	NOUN
easat-5255	372	37	science	science	NOUN
easat-5255	372	38	,	,	PUNCT
easat-5255	372	39	vol	vol	NOUN
easat-5255	372	40	.	.	PROPN
easat-5255	372	41	48	48	NUM
easat-5255	372	42	,	,	PUNCT
easat-5255	372	43	no	no	INTJ
easat-5255	372	44	.	.	NOUN
easat-5255	372	45	1	1	NUM
easat-5255	372	46	,	,	PUNCT
easat-5255	372	47	pp	pp	ADJ
easat-5255	372	48	.	.	PUNCT
easat-5255	373	1	1	1	NUM
easat-5255	373	2	-	-	SYM
easat-5255	373	3	8	8	NUM
easat-5255	373	4	,	,	PUNCT
easat-5255	373	5	2020	2020	NUM
easat-5255	373	6	.	.	PUNCT
easat-5255	374	1	https://doi.org/10.1007/s11747-019-00711-4	https://doi.org/10.1007/s11747-019-00711-4	NUM
easat-5255	375	1	[	[	X
easat-5255	375	2	49	49	NUM
easat-5255	375	3	]	]	X
easat-5255	375	4	d.	d.	PROPN
easat-5255	375	5	grewal	grewal	PROPN
easat-5255	375	6	,	,	PUNCT
easat-5255	375	7	r.	r.	PROPN
easat-5255	375	8	krishnan	krishnan	PROPN
easat-5255	375	9	,	,	PUNCT
easat-5255	375	10	and	and	CCONJ
easat-5255	375	11	j.	j.	PROPN
easat-5255	375	12	lindsey	lindsey	PROPN
easat-5255	375	13	-	-	PUNCT
easat-5255	375	14	mullikin	mullikin	NOUN
easat-5255	375	15	,	,	PUNCT
easat-5255	375	16	"	"	PUNCT
easat-5255	375	17	building	build	VERB
easat-5255	375	18	store	store	NOUN
easat-5255	375	19	loyalty	loyalty	NOUN
easat-5255	375	20	through	through	ADP
easat-5255	375	21	service	service	NOUN
easat-5255	375	22	strategies	strategy	NOUN
easat-5255	375	23	,	,	PUNCT
easat-5255	375	24	"	"	PUNCT
easat-5255	375	25	journal	journal	NOUN
easat-5255	375	26	of	of	ADP
easat-5255	375	27	relationship	relationship	NOUN
easat-5255	375	28	marketing	marketing	NOUN
easat-5255	375	29	,	,	PUNCT
easat-5255	375	30	vol	vol	NOUN
easat-5255	375	31	.	.	PROPN
easat-5255	376	1	7	7	NUM
easat-5255	376	2	,	,	PUNCT
easat-5255	376	3	no	no	INTJ
easat-5255	376	4	.	.	NOUN
easat-5255	376	5	4	4	NUM
easat-5255	376	6	,	,	PUNCT
easat-5255	376	7	pp	pp	ADJ
easat-5255	376	8	.	.	PUNCT
easat-5255	377	1	341	341	NUM
easat-5255	377	2	-	-	NUM
easat-5255	377	3	358	358	NUM
easat-5255	377	4	,	,	PUNCT
easat-5255	377	5	2008	2008	NUM
easat-5255	377	6	.	.	PUNCT
easat-5255	378	1	https://doi.org/10.1080/15332660802508402	https://doi.org/10.1080/15332660802508402	NOUN
easat-5255	379	1	[	[	X
easat-5255	379	2	50	50	NUM
easat-5255	379	3	]	]	PUNCT
easat-5255	379	4	c.	c.	PROPN
easat-5255	379	5	grönroos	grönroos	PROPN
easat-5255	379	6	,	,	PUNCT
easat-5255	379	7	"	"	PUNCT
easat-5255	379	8	service	service	NOUN
easat-5255	379	9	logic	logic	NOUN
easat-5255	379	10	revisited	revisit	VERB
easat-5255	379	11	:	:	PUNCT
easat-5255	379	12	who	who	PRON
easat-5255	379	13	creates	create	VERB
easat-5255	379	14	value	value	NOUN
easat-5255	379	15	?	?	PUNCT
easat-5255	380	1	and	and	CCONJ
easat-5255	380	2	who	who	PRON
easat-5255	380	3	co‐creates	co‐create	VERB
easat-5255	380	4	?	?	PUNCT
easat-5255	380	5	,	,	PUNCT
easat-5255	380	6	"	"	PUNCT
easat-5255	380	7	european	european	PROPN
easat-5255	380	8	business	business	PROPN
easat-5255	380	9	review	review	PROPN
easat-5255	380	10	,	,	PUNCT
easat-5255	380	11	vol	vol	NOUN
easat-5255	380	12	.	.	PROPN
easat-5255	380	13	20	20	NUM
easat-5255	380	14	,	,	PUNCT
easat-5255	380	15	no	no	INTJ
easat-5255	380	16	.	.	NOUN
easat-5255	380	17	4	4	NUM
easat-5255	380	18	,	,	PUNCT
easat-5255	380	19	pp	pp	ADJ
easat-5255	380	20	.	.	PUNCT
easat-5255	381	1	298	298	NUM
easat-5255	381	2	-	-	SYM
easat-5255	381	3	314	314	NUM
easat-5255	381	4	,	,	PUNCT
easat-5255	381	5	2008	2008	NUM
easat-5255	381	6	.	.	PUNCT
easat-5255	382	1	https://doi.org/10.1108/09555340810886585	https://doi.org/10.1108/09555340810886585	NOUN
easat-5255	383	1	[	[	X
easat-5255	383	2	51	51	NUM
easat-5255	383	3	]	]	PUNCT
easat-5255	383	4	c.	c.	PROPN
easat-5255	383	5	grönroos	grönroos	PROPN
easat-5255	383	6	and	and	CCONJ
easat-5255	383	7	p.	p.	PROPN
easat-5255	383	8	voima	voima	PROPN
easat-5255	383	9	,	,	PUNCT
easat-5255	383	10	"	"	PUNCT
easat-5255	383	11	critical	critical	ADJ
easat-5255	383	12	service	service	NOUN
easat-5255	383	13	logic	logic	NOUN
easat-5255	383	14	:	:	PUNCT
easat-5255	383	15	making	make	VERB
easat-5255	383	16	sense	sense	NOUN
easat-5255	383	17	of	of	ADP
easat-5255	383	18	value	value	NOUN
easat-5255	383	19	creation	creation	NOUN
easat-5255	383	20	and	and	CCONJ
easat-5255	383	21	co	co	NOUN
easat-5255	383	22	-	-	NOUN
easat-5255	383	23	creation	creation	NOUN
easat-5255	383	24	,	,	PUNCT
easat-5255	383	25	"	"	PUNCT
easat-5255	383	26	journal	journal	NOUN
easat-5255	383	27	of	of	ADP
easat-5255	383	28	the	the	DET
easat-5255	383	29	academy	academy	NOUN
easat-5255	383	30	of	of	ADP
easat-5255	383	31	marketing	marketing	NOUN
easat-5255	383	32	science	science	NOUN
easat-5255	383	33	,	,	PUNCT
easat-5255	383	34	vol	vol	NOUN
easat-5255	383	35	.	.	PROPN
easat-5255	383	36	41	41	NUM
easat-5255	383	37	,	,	PUNCT
easat-5255	383	38	pp	pp	ADJ
easat-5255	383	39	.	.	PUNCT
easat-5255	384	1	133	133	NUM
easat-5255	384	2	-	-	SYM
easat-5255	384	3	150	150	NUM
easat-5255	384	4	,	,	PUNCT
easat-5255	384	5	2013	2013	NUM
easat-5255	384	6	.	.	PUNCT
easat-5255	385	1	https://doi.org/10.1007/s11747-012-0308-3	https://doi.org/10.1007/s11747-012-0308-3	NUM
easat-5255	386	1	[	[	X
easat-5255	386	2	52	52	NUM
easat-5255	386	3	]	]	PUNCT
easat-5255	386	4	r.	r.	PROPN
easat-5255	386	5	hansen	hansen	PROPN
easat-5255	386	6	and	and	CCONJ
easat-5255	386	7	s.	s.	PROPN
easat-5255	386	8	k.	k.	PROPN
easat-5255	386	9	sia	sia	PROPN
easat-5255	386	10	,	,	PUNCT
easat-5255	386	11	"	"	PUNCT
easat-5255	386	12	hummel	hummel	PROPN
easat-5255	386	13	's	's	PART
easat-5255	386	14	digital	digital	ADJ
easat-5255	386	15	transformation	transformation	NOUN
easat-5255	386	16	toward	toward	ADP
easat-5255	386	17	omnichannel	omnichannel	NOUN
easat-5255	386	18	retailing	retailing	NOUN
easat-5255	386	19	:	:	PUNCT
easat-5255	386	20	key	key	ADJ
easat-5255	386	21	lessons	lesson	NOUN
easat-5255	386	22	learned	learn	VERB
easat-5255	386	23	,	,	PUNCT
easat-5255	386	24	"	"	PUNCT
easat-5255	386	25	mis	mis	X
easat-5255	386	26	quarterly	quarterly	PROPN
easat-5255	386	27	executive	executive	NOUN
easat-5255	386	28	,	,	PUNCT
easat-5255	386	29	vol	vol	NOUN
easat-5255	386	30	.	.	PROPN
easat-5255	386	31	14	14	NUM
easat-5255	386	32	,	,	PUNCT
easat-5255	386	33	no	no	INTJ
easat-5255	386	34	.	.	NOUN
easat-5255	386	35	2	2	NUM
easat-5255	386	36	,	,	PUNCT
easat-5255	386	37	pp	pp	ADJ
easat-5255	386	38	.	.	PUNCT
easat-5255	387	1	51–66	51–66	NUM
easat-5255	387	2	,	,	PUNCT
easat-5255	387	3	2015	2015	NUM
easat-5255	387	4	.	.	PUNCT
easat-5255	388	1	[	[	X
easat-5255	388	2	53	53	NUM
easat-5255	388	3	]	]	PUNCT
easat-5255	388	4	c.	c.	PROPN
easat-5255	388	5	e.	e.	PROPN
easat-5255	388	6	helfat	helfat	PROPN
easat-5255	388	7	et	et	PROPN
easat-5255	388	8	al	al	PROPN
easat-5255	388	9	.	.	PROPN
easat-5255	388	10	,	,	PUNCT
easat-5255	388	11	dynamic	dynamic	ADJ
easat-5255	388	12	capabilities	capability	NOUN
easat-5255	388	13	:	:	PUNCT
easat-5255	388	14	understanding	understand	VERB
easat-5255	388	15	strategic	strategic	ADJ
easat-5255	388	16	change	change	NOUN
easat-5255	388	17	in	in	ADP
easat-5255	388	18	organizations	organization	NOUN
easat-5255	388	19	.	.	PUNCT
easat-5255	389	1	john	john	PROPN
easat-5255	389	2	wiley	wiley	PROPN
easat-5255	389	3	&	&	CCONJ
easat-5255	389	4	sons	son	NOUN
easat-5255	389	5	.	.	PUNCT
easat-5255	390	1	https://doi.org/10.1002/9781444311313	https://doi.org/10.1002/9781444311313	PROPN
easat-5255	390	2	,	,	PUNCT
easat-5255	390	3	2009	2009	NUM
easat-5255	390	4	.	.	PUNCT
easat-5255	391	1	[	[	X
easat-5255	391	2	54	54	NUM
easat-5255	391	3	]	]	PUNCT
easat-5255	391	4	e.	e.	PROPN
easat-5255	391	5	hickman	hickman	PROPN
easat-5255	391	6	,	,	PUNCT
easat-5255	391	7	h.	h.	PROPN
easat-5255	391	8	kharouf	kharouf	PROPN
easat-5255	391	9	,	,	PUNCT
easat-5255	391	10	and	and	CCONJ
easat-5255	391	11	h.	h.	PROPN
easat-5255	391	12	sekhon	sekhon	PROPN
easat-5255	391	13	,	,	PUNCT
easat-5255	391	14	"	"	PUNCT
easat-5255	391	15	an	an	DET
easat-5255	391	16	omnichannel	omnichannel	NOUN
easat-5255	391	17	approach	approach	NOUN
easat-5255	391	18	to	to	ADP
easat-5255	391	19	retailing	retailing	NOUN
easat-5255	391	20	:	:	PUNCT
easat-5255	391	21	demystifying	demystify	VERB
easat-5255	391	22	and	and	CCONJ
easat-5255	391	23	identifying	identify	VERB
easat-5255	391	24	the	the	DET
easat-5255	391	25	factors	factor	NOUN
easat-5255	391	26	influencing	influence	VERB
easat-5255	391	27	an	an	DET
easat-5255	391	28	omnichannel	omnichannel	NOUN
easat-5255	391	29	experience	experience	NOUN
easat-5255	391	30	,	,	PUNCT
easat-5255	391	31	"	"	PUNCT
easat-5255	391	32	the	the	DET
easat-5255	391	33	international	international	ADJ
easat-5255	391	34	review	review	NOUN
easat-5255	391	35	of	of	ADP
easat-5255	391	36	retail	retail	NOUN
easat-5255	391	37	,	,	PUNCT
easat-5255	391	38	distribution	distribution	NOUN
easat-5255	391	39	and	and	CCONJ
easat-5255	391	40	consumer	consumer	NOUN
easat-5255	391	41	research	research	NOUN
easat-5255	391	42	,	,	PUNCT
easat-5255	391	43	vol	vol	NOUN
easat-5255	391	44	.	.	PROPN
easat-5255	391	45	30	30	NUM
easat-5255	391	46	,	,	PUNCT
easat-5255	391	47	no	no	INTJ
easat-5255	391	48	.	.	NOUN
easat-5255	391	49	3	3	NUM
easat-5255	391	50	,	,	PUNCT
easat-5255	391	51	pp	pp	ADJ
easat-5255	391	52	.	.	PUNCT
easat-5255	391	53	266	266	NUM
easat-5255	391	54	-	-	SYM
easat-5255	391	55	288	288	NUM
easat-5255	391	56	,	,	PUNCT
easat-5255	391	57	2020	2020	NUM
easat-5255	391	58	.	.	PUNCT
easat-5255	392	1	https://doi.org/10.1080/09593969.2020.1758198	https://doi.org/10.1080/09593969.2020.1758198	PROPN
easat-5255	393	1	[	[	X
easat-5255	393	2	55	55	NUM
easat-5255	393	3	]	]	PUNCT
easat-5255	393	4	t.	t.	NOUN
easat-5255	393	5	m.	m.	NOUN
easat-5255	393	6	t.	t.	PROPN
easat-5255	393	7	hossain	hossain	PROPN
easat-5255	393	8	,	,	PUNCT
easat-5255	393	9	s.	s.	PROPN
easat-5255	393	10	akter	akter	PROPN
easat-5255	393	11	,	,	PUNCT
easat-5255	393	12	u.	u.	PROPN
easat-5255	393	13	kattiyapornpong	kattiyapornpong	PROPN
easat-5255	393	14	,	,	PUNCT
easat-5255	393	15	and	and	CCONJ
easat-5255	393	16	y.	y.	PROPN
easat-5255	393	17	dwivedi	dwivedi	PROPN
easat-5255	393	18	,	,	PUNCT
easat-5255	393	19	"	"	PUNCT
easat-5255	393	20	reconceptualizing	reconceptualize	VERB
easat-5255	393	21	integration	integration	NOUN
easat-5255	393	22	quality	quality	NOUN
easat-5255	393	23	dynamics	dynamic	NOUN
easat-5255	393	24	for	for	ADP
easat-5255	393	25	omnichannel	omnichannel	NOUN
easat-5255	393	26	marketing	marketing	NOUN
easat-5255	393	27	,	,	PUNCT
easat-5255	393	28	"	"	PUNCT
easat-5255	393	29	industrial	industrial	ADJ
easat-5255	393	30	marketing	marketing	NOUN
easat-5255	393	31	management	management	NOUN
easat-5255	393	32	,	,	PUNCT
easat-5255	393	33	vol	vol	NOUN
easat-5255	393	34	.	.	PROPN
easat-5255	393	35	87	87	NUM
easat-5255	393	36	,	,	PUNCT
easat-5255	393	37	pp	pp	ADJ
easat-5255	393	38	.	.	PUNCT
easat-5255	394	1	225	225	NUM
easat-5255	394	2	-	-	SYM
easat-5255	394	3	241	241	NUM
easat-5255	394	4	,	,	PUNCT
easat-5255	394	5	2020	2020	NUM
easat-5255	394	6	.	.	PUNCT
easat-5255	395	1	[	[	X
easat-5255	395	2	56	56	NUM
easat-5255	395	3	]	]	X
easat-5255	395	4	v.	v.	X
easat-5255	395	5	hovelaque	hovelaque	NOUN
easat-5255	395	6	,	,	PUNCT
easat-5255	395	7	l.	l.	PROPN
easat-5255	395	8	g.	g.	PROPN
easat-5255	395	9	soler	soler	PROPN
easat-5255	395	10	,	,	PUNCT
easat-5255	395	11	and	and	CCONJ
easat-5255	395	12	s.	s.	PROPN
easat-5255	395	13	hafsa	hafsa	PROPN
easat-5255	395	14	,	,	PUNCT
easat-5255	395	15	"	"	PUNCT
easat-5255	395	16	supply	supply	NOUN
easat-5255	395	17	chain	chain	NOUN
easat-5255	395	18	organization	organization	NOUN
easat-5255	395	19	and	and	CCONJ
easat-5255	395	20	e	e	NOUN
easat-5255	395	21	-	-	NOUN
easat-5255	395	22	commerce	commerce	NOUN
easat-5255	395	23	:	:	PUNCT
easat-5255	395	24	a	a	DET
easat-5255	395	25	model	model	NOUN
easat-5255	395	26	to	to	PART
easat-5255	395	27	analyze	analyze	VERB
easat-5255	395	28	storepicking	storepicking	NOUN
easat-5255	395	29	,	,	PUNCT
easat-5255	395	30	warehouse	warehouse	NOUN
easat-5255	395	31	-	-	PUNCT
easat-5255	395	32	picking	picking	NOUN
easat-5255	395	33	and	and	CCONJ
easat-5255	395	34	drop	drop	NOUN
easat-5255	395	35	-	-	PUNCT
easat-5255	395	36	shipping	shipping	NOUN
easat-5255	395	37	,	,	PUNCT
easat-5255	395	38	"	"	PUNCT
easat-5255	395	39	4or	4or	ADJ
easat-5255	395	40	,	,	PUNCT
easat-5255	395	41	vol	vol	NOUN
easat-5255	395	42	.	.	PROPN
easat-5255	395	43	5	5	NUM
easat-5255	395	44	,	,	PUNCT
easat-5255	395	45	no	no	INTJ
easat-5255	395	46	.	.	NOUN
easat-5255	395	47	2	2	NUM
easat-5255	395	48	,	,	PUNCT
easat-5255	395	49	pp	pp	ADJ
easat-5255	395	50	.	.	PUNCT
easat-5255	396	1	143	143	NUM
easat-5255	396	2	-	-	SYM
easat-5255	396	3	155	155	NUM
easat-5255	396	4	,	,	PUNCT
easat-5255	396	5	2007	2007	NUM
easat-5255	396	6	.	.	PUNCT
easat-5255	397	1	https://doi.org/10.1007/s10288-006-0013-5	https://doi.org/10.1007/s10288-006-0013-5	X
easat-5255	398	1	[	[	X
easat-5255	398	2	57	57	NUM
easat-5255	398	3	]	]	PUNCT
easat-5255	398	4	t.-l	t.-l	NOUN
easat-5255	398	5	.	.	PUNCT
easat-5255	399	1	hsia	hsia	PROPN
easat-5255	399	2	,	,	PUNCT
easat-5255	399	3	j.-h	j.-h	PROPN
easat-5255	399	4	.	.	PUNCT
easat-5255	400	1	wu	wu	PROPN
easat-5255	400	2	,	,	PUNCT
easat-5255	400	3	x.	x.	PROPN
easat-5255	400	4	xu	xu	PROPN
easat-5255	400	5	,	,	PUNCT
easat-5255	400	6	q.	q.	PROPN
easat-5255	400	7	li	li	PROPN
easat-5255	400	8	,	,	PUNCT
easat-5255	400	9	l.	l.	PROPN
easat-5255	400	10	peng	peng	PROPN
easat-5255	400	11	,	,	PUNCT
easat-5255	400	12	and	and	CCONJ
easat-5255	400	13	s.	s.	PROPN
easat-5255	400	14	robinson	robinson	PROPN
easat-5255	400	15	,	,	PUNCT
easat-5255	400	16	"	"	PUNCT
easat-5255	400	17	omnichannel	omnichannel	NOUN
easat-5255	400	18	retailing	retailing	NOUN
easat-5255	400	19	:	:	PUNCT
easat-5255	400	20	the	the	DET
easat-5255	400	21	role	role	NOUN
easat-5255	400	22	of	of	ADP
easat-5255	400	23	situational	situational	ADJ
easat-5255	400	24	involvement	involvement	NOUN
easat-5255	400	25	in	in	ADP
easat-5255	400	26	facilitating	facilitate	VERB
easat-5255	400	27	consumer	consumer	NOUN
easat-5255	400	28	experiences	experience	NOUN
easat-5255	400	29	,	,	PUNCT
easat-5255	400	30	"	"	PUNCT
easat-5255	400	31	information	information	NOUN
easat-5255	400	32	&	&	CCONJ
easat-5255	400	33	management	management	NOUN
easat-5255	400	34	,	,	PUNCT
easat-5255	400	35	vol	vol	NOUN
easat-5255	400	36	.	.	PROPN
easat-5255	400	37	57	57	NUM
easat-5255	400	38	,	,	PUNCT
easat-5255	400	39	no	no	INTJ
easat-5255	400	40	.	.	NOUN
easat-5255	400	41	8	8	NUM
easat-5255	400	42	,	,	PUNCT
easat-5255	400	43	p.	p.	NOUN
easat-5255	400	44	103390	103390	NUM
easat-5255	400	45	,	,	PUNCT
easat-5255	400	46	2020	2020	NUM
easat-5255	400	47	.	.	PUNCT
easat-5255	401	1	https://doi.org/10.1016/j.im.2020.103390	https://doi.org/10.1016/j.im.2020.103390	VERB
easat-5255	401	2	[	[	X
easat-5255	401	3	58	58	NUM
easat-5255	401	4	]	]	PUNCT
easat-5255	401	5	l.	l.	PROPN
easat-5255	401	6	huang	huang	PROPN
easat-5255	401	7	,	,	PUNCT
easat-5255	401	8	x.	x.	PROPN
easat-5255	401	9	lu	lu	PROPN
easat-5255	401	10	,	,	PUNCT
easat-5255	401	11	and	and	CCONJ
easat-5255	401	12	s.	s.	PROPN
easat-5255	401	13	ba	ba	PROPN
easat-5255	401	14	,	,	PUNCT
easat-5255	401	15	"	"	PUNCT
easat-5255	401	16	an	an	DET
easat-5255	401	17	empirical	empirical	ADJ
easat-5255	401	18	study	study	NOUN
easat-5255	401	19	of	of	ADP
easat-5255	401	20	the	the	DET
easat-5255	401	21	cross	cross	ADJ
easat-5255	401	22	-	-	ADJ
easat-5255	401	23	channel	channel	ADJ
easat-5255	401	24	effects	effect	NOUN
easat-5255	401	25	between	between	ADP
easat-5255	401	26	web	web	NOUN
easat-5255	401	27	and	and	CCONJ
easat-5255	401	28	mobile	mobile	ADJ
easat-5255	401	29	shopping	shopping	NOUN
easat-5255	401	30	channels	channel	NOUN
easat-5255	401	31	,	,	PUNCT
easat-5255	401	32	"	"	PUNCT
easat-5255	401	33	information	information	NOUN
easat-5255	401	34	&	&	CCONJ
easat-5255	401	35	management	management	NOUN
easat-5255	401	36	,	,	PUNCT
easat-5255	401	37	vol	vol	NOUN
easat-5255	401	38	.	.	PROPN
easat-5255	402	1	53	53	NUM
easat-5255	402	2	,	,	PUNCT
easat-5255	402	3	no	no	INTJ
easat-5255	402	4	.	.	NOUN
easat-5255	402	5	2	2	NUM
easat-5255	402	6	,	,	PUNCT
easat-5255	402	7	pp	pp	ADJ
easat-5255	402	8	.	.	PUNCT
easat-5255	403	1	265	265	NUM
easat-5255	403	2	-	-	SYM
easat-5255	403	3	278	278	NUM
easat-5255	403	4	,	,	PUNCT
easat-5255	403	5	2016	2016	NUM
easat-5255	403	6	.	.	PUNCT
easat-5255	404	1	https://doi.org/10.1016/j.im.2015.10.006	https://doi.org/10.1016/j.im.2015.10.006	NOUN
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easat-5255	404	4	https://doi.org/10.1108/09574090810919168	https://doi.org/10.1108/09574090810919168	ADP
easat-5255	404	5	https://doi.org/10.1016/j.jretconser.2020.102280	https://doi.org/10.1016/j.jretconser.2020.102280	ADJ
easat-5255	404	6	https://doi.org/10.1016/j.jretconser.2019.101923	https://doi.org/10.1016/j.jretconser.2019.101923	ADJ
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easat-5255	404	8	https://econsultancy.com/14-examples-augmented-reality-brand-marketing-experiences/	https://econsultancy.com/14-examples-augmented-reality-brand-marketing-experiences/	PROPN
easat-5255	404	9	https://www.forbes.com/sites/michellegreenwald/2022/02/03/why-nfts-and-the-metaverse-can-be-so-strategic-for-brands-even-providing-profitable-new-business-models-and-revenue-streams/	https://www.forbes.com/sites/michellegreenwald/2022/02/03/why-nfts-and-the-metaverse-can-be-so-strategic-for-brands-even-providing-profitable-new-business-models-and-revenue-streams/	PROPN
easat-5255	404	10	https://www.forbes.com/sites/michellegreenwald/2022/02/03/why-nfts-and-the-metaverse-can-be-so-strategic-for-brands-even-providing-profitable-new-business-models-and-revenue-streams/	https://www.forbes.com/sites/michellegreenwald/2022/02/03/why-nfts-and-the-metaverse-can-be-so-strategic-for-brands-even-providing-profitable-new-business-models-and-revenue-streams/	NOUN
easat-5255	404	11	https://doi.org/10.1007/s11747-019-00701-6	https://doi.org/10.1007/s11747-019-00701-6	NUM
easat-5255	404	12	https://doi.org/10.1007/s11747-019-00711-4	https://doi.org/10.1007/s11747-019-00711-4	NUM
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easat-5255	404	14	https://doi.org/10.1108/09555340810886585	https://doi.org/10.1108/09555340810886585	NOUN
easat-5255	404	15	https://doi.org/10.1007/s11747-012-0308-3	https://doi.org/10.1007/s11747-012-0308-3	NUM
easat-5255	404	16	https://doi.org/10.1002/9781444311313	https://doi.org/10.1002/9781444311313	PROPN
easat-5255	404	17	https://doi.org/10.1080/09593969.2020.1758198	https://doi.org/10.1080/09593969.2020.1758198	PROPN
easat-5255	404	18	https://doi.org/10.1007/s10288-006-0013-5	https://doi.org/10.1007/s10288-006-0013-5	NUM
easat-5255	404	19	https://doi.org/10.1016/j.im.2020.103390	https://doi.org/10.1016/j.im.2020.103390	VERB
easat-5255	404	20	https://doi.org/10.1016/j.im.2015.10.006	https://doi.org/10.1016/j.im.2015.10.006	NOUN