id	sid	tid	token	lemma	pos
easat-5282	1	1	edelweiss	edelweiss	PROPN
easat-5282	1	2	applied	apply	VERB
easat-5282	1	3	science	science	NOUN
easat-5282	1	4	and	and	CCONJ
easat-5282	1	5	technology	technology	NOUN
easat-5282	1	6	issn	issn	PROPN
easat-5282	1	7	:	:	PUNCT
easat-5282	1	8	2576	2576	NUM
easat-5282	1	9	-	-	SYM
easat-5282	1	10	8484	8484	NUM
easat-5282	1	11	vol	vol	NOUN
easat-5282	1	12	.	.	PROPN
easat-5282	2	1	9	9	NUM
easat-5282	2	2	,	,	PUNCT
easat-5282	2	3	no	no	INTJ
easat-5282	2	4	.	.	NOUN
easat-5282	2	5	3	3	NUM
easat-5282	2	6	,	,	PUNCT
easat-5282	2	7	680	680	NUM
easat-5282	2	8	-	-	SYM
easat-5282	2	9	688	688	NUM
easat-5282	2	10	2025	2025	NUM
easat-5282	2	11	publisher	publisher	NOUN
easat-5282	2	12	:	:	PUNCT
easat-5282	2	13	learning	learn	VERB
easat-5282	2	14	gate	gate	NOUN
easat-5282	2	15	doi	doi	PROPN
easat-5282	2	16	:	:	PUNCT
easat-5282	2	17	10.55214/25768484.v9i3.5282	10.55214/25768484.v9i3.5282	PROPN
easat-5282	2	18	©	©	PROPN
easat-5282	2	19	2025	2025	NUM
easat-5282	2	20	by	by	ADP
easat-5282	2	21	the	the	DET
easat-5282	2	22	authors	author	NOUN
easat-5282	2	23	;	;	PUNCT
easat-5282	3	1	licensee	licensee	PROPN
easat-5282	3	2	learning	learning	NOUN
easat-5282	3	3	gate	gate	NOUN
easat-5282	3	4	©	©	PROPN
easat-5282	3	5	2025	2025	NUM
easat-5282	3	6	by	by	ADP
easat-5282	3	7	the	the	DET
easat-5282	3	8	authors	author	NOUN
easat-5282	3	9	;	;	PUNCT
easat-5282	3	10	licensee	licensee	PROPN
easat-5282	3	11	learning	learning	NOUN
easat-5282	3	12	gate	gate	NOUN
easat-5282	3	13	history	history	NOUN
easat-5282	3	14	:	:	PUNCT
easat-5282	3	15	received	receive	VERB
easat-5282	3	16	:	:	PUNCT
easat-5282	3	17	23	23	NUM
easat-5282	3	18	december	december	PROPN
easat-5282	3	19	2024	2024	NUM
easat-5282	3	20	;	;	PUNCT
easat-5282	3	21	revised	revise	VERB
easat-5282	3	22	:	:	PUNCT
easat-5282	3	23	12	12	NUM
easat-5282	3	24	february	february	NOUN
easat-5282	3	25	2025	2025	NUM
easat-5282	3	26	;	;	PUNCT
easat-5282	3	27	accepted	accept	VERB
easat-5282	3	28	:	:	PUNCT
easat-5282	3	29	20	20	NUM
easat-5282	3	30	february	february	NOUN
easat-5282	3	31	2025	2025	NUM
easat-5282	3	32	;	;	PUNCT
easat-5282	3	33	published	publish	VERB
easat-5282	3	34	:	:	PUNCT
easat-5282	3	35	8	8	NUM
easat-5282	3	36	march	march	NOUN
easat-5282	3	37	2025	2025	NUM
easat-5282	3	38	*	*	PUNCT
easat-5282	3	39	correspondence	correspondence	NOUN
easat-5282	3	40	:	:	PUNCT
easat-5282	3	41	nguyennhung@hvtc.edu.vn	nguyennhung@hvtc.edu.vn	VERB
easat-5282	3	42	the	the	DET
easat-5282	3	43	impact	impact	NOUN
easat-5282	3	44	of	of	ADP
easat-5282	3	45	digital	digital	ADJ
easat-5282	3	46	marketing	marketing	NOUN
easat-5282	3	47	on	on	ADP
easat-5282	3	48	gen	gen	PROPN
easat-5282	3	49	z	z	PROPN
easat-5282	3	50	's	's	PART
easat-5282	3	51	mangrove	mangrove	PROPN
easat-5282	3	52	eco	eco	PROPN
easat-5282	3	53	-	-	PUNCT
easat-5282	3	54	tourism	tourism	NOUN
easat-5282	3	55	brand	brand	NOUN
easat-5282	3	56	loyalty	loyalty	NOUN
easat-5282	3	57	in	in	ADP
easat-5282	3	58	vietnam	vietnam	PROPN
easat-5282	3	59	nguyen	nguyen	PROPN
easat-5282	3	60	thi	thi	VERB
easat-5282	3	61	nhung1	nhung1	PROPN
easat-5282	3	62	*	*	PROPN
easat-5282	3	63	,	,	PUNCT
easat-5282	3	64	nguyen	nguyen	PROPN
easat-5282	3	65	linh	linh	NOUN
easat-5282	3	66	phuong2	phuong2	PROPN
easat-5282	4	1	1,2business	1,2business	NUM
easat-5282	4	2	administration	administration	NOUN
easat-5282	4	3	facultyacademy	facultyacademy	NOUN
easat-5282	4	4	of	of	ADP
easat-5282	4	5	finance	finance	NOUN
easat-5282	4	6	,	,	PUNCT
easat-5282	4	7	vietnam	vietnam	PROPN
easat-5282	4	8	;	;	PUNCT
easat-5282	4	9	nguyennhung@hvtc.edu.vn	nguyennhung@hvtc.edu.vn	PROPN
easat-5282	4	10	(	(	PUNCT
easat-5282	4	11	n.t.n	n.t.n	ADJ
easat-5282	4	12	.	.	PUNCT
easat-5282	4	13	)	)	PUNCT
easat-5282	5	1	nguyenlinhphuong@hvtc.edu.vn	nguyenlinhphuong@hvtc.edu.vn	NOUN
easat-5282	5	2	(	(	PUNCT
easat-5282	5	3	n.l.p	n.l.p	NOUN
easat-5282	5	4	.	.	PUNCT
easat-5282	5	5	)	)	PUNCT
easat-5282	5	6	.	.	PUNCT
easat-5282	6	1	abstract	abstract	ADV
easat-5282	6	2	:	:	PUNCT
easat-5282	6	3	the	the	DET
easat-5282	6	4	article	article	NOUN
easat-5282	6	5	examines	examine	VERB
easat-5282	6	6	the	the	DET
easat-5282	6	7	relationship	relationship	NOUN
easat-5282	6	8	between	between	ADP
easat-5282	6	9	digital	digital	ADJ
easat-5282	6	10	marketing	marketing	NOUN
easat-5282	6	11	tools	tool	NOUN
easat-5282	6	12	and	and	CCONJ
easat-5282	6	13	customers	customer	NOUN
easat-5282	6	14	'	'	PART
easat-5282	6	15	mangrove	mangrove	PROPN
easat-5282	6	16	eco	eco	PROPN
easat-5282	6	17	-	-	PUNCT
easat-5282	6	18	tourism	tourism	NOUN
easat-5282	6	19	brand	brand	NOUN
easat-5282	6	20	loyalty	loyalty	NOUN
easat-5282	6	21	using	use	VERB
easat-5282	6	22	a	a	DET
easat-5282	6	23	linear	linear	ADJ
easat-5282	6	24	regression	regression	NOUN
easat-5282	6	25	model	model	NOUN
easat-5282	6	26	with	with	ADP
easat-5282	6	27	a	a	DET
easat-5282	6	28	sample	sample	NOUN
easat-5282	6	29	size	size	NOUN
easat-5282	6	30	of	of	ADP
easat-5282	6	31	750	750	NUM
easat-5282	6	32	customers	customer	NOUN
easat-5282	6	33	distributed	distribute	VERB
easat-5282	6	34	in	in	ADP
easat-5282	6	35	three	three	NUM
easat-5282	6	36	major	major	ADJ
easat-5282	6	37	cities	city	NOUN
easat-5282	6	38	in	in	ADP
easat-5282	6	39	vietnam	vietnam	PROPN
easat-5282	6	40	,	,	PUNCT
easat-5282	6	41	namely	namely	ADV
easat-5282	6	42	hanoi	hanoi	PROPN
easat-5282	6	43	,	,	PUNCT
easat-5282	6	44	da	da	PROPN
easat-5282	6	45	nang	nang	PROPN
easat-5282	6	46	,	,	PUNCT
easat-5282	6	47	and	and	CCONJ
easat-5282	6	48	ho	ho	PROPN
easat-5282	6	49	chi	chi	PROPN
easat-5282	6	50	minh	minh	PROPN
easat-5282	6	51	city	city	PROPN
easat-5282	6	52	.	.	PUNCT
easat-5282	7	1	research	research	NOUN
easat-5282	7	2	indicates	indicate	VERB
easat-5282	7	3	that	that	SCONJ
easat-5282	7	4	digital	digital	ADJ
easat-5282	7	5	marketing	marketing	NOUN
easat-5282	7	6	tools	tool	NOUN
easat-5282	7	7	,	,	PUNCT
easat-5282	7	8	including	include	VERB
easat-5282	7	9	websites	website	NOUN
easat-5282	7	10	,	,	PUNCT
easat-5282	7	11	display	display	NOUN
easat-5282	7	12	advertising	advertising	NOUN
easat-5282	7	13	,	,	PUNCT
easat-5282	7	14	search	search	NOUN
easat-5282	7	15	engine	engine	NOUN
easat-5282	7	16	optimization	optimization	NOUN
easat-5282	7	17	,	,	PUNCT
easat-5282	7	18	and	and	CCONJ
easat-5282	7	19	social	social	ADJ
easat-5282	7	20	media	medium	NOUN
easat-5282	7	21	,	,	PUNCT
easat-5282	7	22	influence	influence	NOUN
easat-5282	7	23	customers	customer	NOUN
easat-5282	7	24	'	'	PART
easat-5282	7	25	mangrove	mangrove	PROPN
easat-5282	7	26	eco	eco	PROPN
easat-5282	7	27	-	-	PUNCT
easat-5282	7	28	tourism	tourism	NOUN
easat-5282	7	29	brand	brand	NOUN
easat-5282	7	30	loyalty	loyalty	NOUN
easat-5282	7	31	.	.	PUNCT
easat-5282	8	1	moreover	moreover	ADV
easat-5282	8	2	,	,	PUNCT
easat-5282	8	3	research	research	NOUN
easat-5282	8	4	results	result	NOUN
easat-5282	8	5	suggest	suggest	VERB
easat-5282	8	6	two	two	NUM
easat-5282	8	7	new	new	ADJ
easat-5282	8	8	factors	factor	NOUN
easat-5282	8	9	:	:	PUNCT
easat-5282	8	10	display	display	NOUN
easat-5282	8	11	advertising	advertising	NOUN
easat-5282	8	12	and	and	CCONJ
easat-5282	8	13	social	social	ADJ
easat-5282	8	14	media	medium	NOUN
easat-5282	8	15	help	help	NOUN
easat-5282	8	16	enhance	enhance	VERB
easat-5282	8	17	brand	brand	NOUN
easat-5282	8	18	awareness	awareness	NOUN
easat-5282	8	19	among	among	ADP
easat-5282	8	20	gen	gen	PROPN
easat-5282	8	21	z	z	PROPN
easat-5282	8	22	,	,	PUNCT
easat-5282	8	23	and	and	CCONJ
easat-5282	8	24	word	word	NOUN
easat-5282	8	25	-	-	PUNCT
easat-5282	8	26	of	of	ADP
easat-5282	8	27	-	-	PUNCT
easat-5282	8	28	mouth	mouth	NOUN
easat-5282	8	29	marketing	marketing	NOUN
easat-5282	8	30	effectiveness	effectiveness	NOUN
easat-5282	8	31	from	from	ADP
easat-5282	8	32	current	current	ADJ
easat-5282	8	33	customers	customer	NOUN
easat-5282	8	34	to	to	ADP
easat-5282	8	35	potential	potential	ADJ
easat-5282	8	36	customers	customer	NOUN
easat-5282	8	37	significantly	significantly	ADV
easat-5282	8	38	affects	affect	VERB
easat-5282	8	39	gen	gen	PROPN
easat-5282	8	40	z	z	PROPN
easat-5282	8	41	's	's	PART
easat-5282	8	42	mangrove	mangrove	PROPN
easat-5282	8	43	eco	eco	PROPN
easat-5282	8	44	-	-	PUNCT
easat-5282	8	45	tourism	tourism	NOUN
easat-5282	8	46	brand	brand	NOUN
easat-5282	8	47	loyalty	loyalty	NOUN
easat-5282	8	48	.	.	PUNCT
easat-5282	9	1	keywords	keyword	NOUN
easat-5282	9	2	:	:	PUNCT
easat-5282	9	3	digital	digital	ADJ
easat-5282	9	4	marketing	marketing	NOUN
easat-5282	9	5	,	,	PUNCT
easat-5282	9	6	brand	brand	NOUN
easat-5282	9	7	loyalty	loyalty	NOUN
easat-5282	9	8	,	,	PUNCT
easat-5282	9	9	generation	generation	NOUN
easat-5282	9	10	z	z	NOUN
easat-5282	9	11	,	,	PUNCT
easat-5282	9	12	mangrove	mangrove	VERB
easat-5282	9	13	forests	forest	NOUN
easat-5282	9	14	.	.	PUNCT
easat-5282	10	1	1	1	X
easat-5282	10	2	.	.	X
easat-5282	10	3	introduction	introduction	NOUN
easat-5282	10	4	apparently	apparently	ADV
easat-5282	10	5	,	,	PUNCT
easat-5282	10	6	mangrove	mangrove	NOUN
easat-5282	10	7	forests	forest	NOUN
easat-5282	10	8	are	be	AUX
easat-5282	10	9	considered	consider	VERB
easat-5282	10	10	an	an	DET
easat-5282	10	11	effective	effective	ADJ
easat-5282	10	12	buffer	buffer	NOUN
easat-5282	10	13	between	between	ADP
easat-5282	10	14	land	land	NOUN
easat-5282	10	15	and	and	CCONJ
easat-5282	10	16	sea	sea	NOUN
easat-5282	10	17	,	,	PUNCT
easat-5282	10	18	receiving	receive	VERB
easat-5282	10	19	large	large	ADJ
easat-5282	10	20	amounts	amount	NOUN
easat-5282	10	21	of	of	ADP
easat-5282	10	22	trace	trace	NOUN
easat-5282	10	23	inorganic	inorganic	ADJ
easat-5282	10	24	and	and	CCONJ
easat-5282	10	25	organic	organic	ADJ
easat-5282	10	26	elements	element	NOUN
easat-5282	10	27	,	,	PUNCT
easat-5282	10	28	and	and	CCONJ
easat-5282	10	29	protecting	protect	VERB
easat-5282	10	30	coastal	coastal	ADJ
easat-5282	10	31	water	water	NOUN
easat-5282	10	32	sources	source	NOUN
easat-5282	10	33	from	from	ADP
easat-5282	10	34	pollution	pollution	NOUN
easat-5282	10	35	.	.	PUNCT
easat-5282	11	1	however	however	ADV
easat-5282	11	2	,	,	PUNCT
easat-5282	11	3	this	this	DET
easat-5282	11	4	ability	ability	NOUN
easat-5282	11	5	may	may	AUX
easat-5282	11	6	depend	depend	VERB
easat-5282	11	7	on	on	ADP
easat-5282	11	8	sediment	sediment	ADJ
easat-5282	11	9	characteristics	characteristic	NOUN
easat-5282	11	10	,	,	PUNCT
easat-5282	11	11	vegetation	vegetation	NOUN
easat-5282	11	12	composition	composition	NOUN
easat-5282	11	13	and	and	CCONJ
easat-5282	11	14	hydrology	hydrology	NOUN
easat-5282	11	15	.	.	PUNCT
easat-5282	12	1	the	the	DET
easat-5282	12	2	ecological	ecological	ADJ
easat-5282	12	3	,	,	PUNCT
easat-5282	12	4	environmental	environmental	ADJ
easat-5282	12	5	and	and	CCONJ
easat-5282	12	6	economic	economic	ADJ
easat-5282	12	7	importance	importance	NOUN
easat-5282	12	8	of	of	ADP
easat-5282	12	9	mangrove	mangrove	NOUN
easat-5282	12	10	forests	forest	NOUN
easat-5282	12	11	has	have	AUX
easat-5282	12	12	been	be	AUX
easat-5282	12	13	widely	widely	ADV
easat-5282	12	14	recognized	recognize	VERB
easat-5282	12	15	worldwide	worldwide	ADV
easat-5282	12	16	and	and	CCONJ
easat-5282	12	17	proven	prove	VERB
easat-5282	12	18	by	by	ADP
easat-5282	12	19	domestic	domestic	ADJ
easat-5282	12	20	and	and	CCONJ
easat-5282	12	21	foreign	foreign	ADJ
easat-5282	12	22	scientists	scientist	NOUN
easat-5282	12	23	with	with	ADP
easat-5282	12	24	data	datum	NOUN
easat-5282	12	25	at	at	ADP
easat-5282	12	26	different	different	ADJ
easat-5282	12	27	scales	scale	NOUN
easat-5282	12	28	and	and	CCONJ
easat-5282	12	29	ecological	ecological	ADJ
easat-5282	12	30	regions	region	NOUN
easat-5282	12	31	.	.	PUNCT
easat-5282	13	1	in	in	ADP
easat-5282	13	2	addition	addition	NOUN
easat-5282	13	3	,	,	PUNCT
easat-5282	13	4	the	the	DET
easat-5282	13	5	potential	potential	ADJ
easat-5282	13	6	role	role	NOUN
easat-5282	13	7	of	of	ADP
easat-5282	13	8	mangrove	mangrove	NOUN
easat-5282	13	9	forests	forest	NOUN
easat-5282	13	10	can	can	AUX
easat-5282	13	11	include	include	VERB
easat-5282	13	12	eight	eight	NUM
easat-5282	13	13	main	main	ADJ
easat-5282	13	14	types	type	NOUN
easat-5282	13	15	of	of	ADP
easat-5282	13	16	environmental	environmental	ADJ
easat-5282	13	17	services	service	NOUN
easat-5282	13	18	:	:	PUNCT
easat-5282	13	19	(	(	PUNCT
easat-5282	13	20	1	1	X
easat-5282	13	21	)	)	PUNCT
easat-5282	13	22	carbon	carbon	NOUN
easat-5282	13	23	absorption	absorption	NOUN
easat-5282	13	24	,	,	PUNCT
easat-5282	13	25	storage	storage	NOUN
easat-5282	13	26	,	,	PUNCT
easat-5282	13	27	and	and	CCONJ
easat-5282	13	28	sink	sink	PROPN
easat-5282	13	29	services	service	NOUN
easat-5282	13	30	;	;	PUNCT
easat-5282	13	31	(	(	PUNCT
easat-5282	13	32	2	2	X
easat-5282	13	33	)	)	PUNCT
easat-5282	13	34	sedimentation	sedimentation	NOUN
easat-5282	13	35	and	and	CCONJ
easat-5282	13	36	sludge	sludge	NOUN
easat-5282	13	37	reduction	reduction	NOUN
easat-5282	13	38	services	service	NOUN
easat-5282	13	39	;	;	PUNCT
easat-5282	13	40	(	(	PUNCT
easat-5282	13	41	3	3	X
easat-5282	13	42	)	)	PUNCT
easat-5282	13	43	coastal	coastal	ADJ
easat-5282	13	44	erosion	erosion	NOUN
easat-5282	13	45	prevention	prevention	NOUN
easat-5282	13	46	services	service	NOUN
easat-5282	13	47	;	;	PUNCT
easat-5282	13	48	(	(	PUNCT
easat-5282	13	49	4	4	X
easat-5282	13	50	)	)	PUNCT
easat-5282	13	51	telecommunication	telecommunication	NOUN
easat-5282	13	52	jamming	jamming	NOUN
easat-5282	13	53	services	service	NOUN
easat-5282	13	54	;	;	PUNCT
easat-5282	13	55	(	(	PUNCT
easat-5282	13	56	5	5	X
easat-5282	13	57	)	)	PUNCT
easat-5282	13	58	clean	clean	ADJ
easat-5282	13	59	water	water	NOUN
easat-5282	13	60	supply	supply	NOUN
easat-5282	13	61	services	service	NOUN
easat-5282	13	62	,	,	PUNCT
easat-5282	13	63	filtering	filter	VERB
easat-5282	13	64	heavy	heavy	ADJ
easat-5282	13	65	metals	metal	NOUN
easat-5282	13	66	and	and	CCONJ
easat-5282	13	67	pollutants	pollutant	NOUN
easat-5282	13	68	;	;	PUNCT
easat-5282	13	69	(	(	PUNCT
easat-5282	13	70	6	6	X
easat-5282	13	71	)	)	PUNCT
easat-5282	13	72	beauty	beauty	NOUN
easat-5282	13	73	landscape	landscape	NOUN
easat-5282	13	74	services	service	NOUN
easat-5282	13	75	;	;	PUNCT
easat-5282	13	76	and	and	CCONJ
easat-5282	13	77	(	(	PUNCT
easat-5282	13	78	7	7	X
easat-5282	13	79	)	)	PUNCT
easat-5282	13	80	food	food	NOUN
easat-5282	13	81	ingredient	ingredient	NOUN
easat-5282	13	82	supply	supply	NOUN
easat-5282	13	83	services	service	NOUN
easat-5282	13	84	.	.	PUNCT
easat-5282	14	1	according	accord	VERB
easat-5282	14	2	to	to	ADP
easat-5282	14	3	data	datum	NOUN
easat-5282	14	4	reported	report	VERB
easat-5282	14	5	by	by	ADP
easat-5282	14	6	the	the	DET
easat-5282	14	7	ministry	ministry	PROPN
easat-5282	14	8	of	of	ADP
easat-5282	14	9	agriculture	agriculture	PROPN
easat-5282	14	10	and	and	CCONJ
easat-5282	14	11	rural	rural	ADJ
easat-5282	14	12	development	development	NOUN
easat-5282	14	13	(	(	PUNCT
easat-5282	14	14	mard	mard	PROPN
easat-5282	14	15	)	)	PUNCT
easat-5282	14	16	,	,	PUNCT
easat-5282	14	17	the	the	DET
easat-5282	14	18	total	total	ADJ
easat-5282	14	19	area	area	NOUN
easat-5282	14	20	of	of	ADP
easat-5282	14	21	mangrove	mangrove	NOUN
easat-5282	14	22	forests	forest	NOUN
easat-5282	14	23	in	in	ADP
easat-5282	14	24	vietnam	vietnam	PROPN
easat-5282	14	25	is	be	AUX
easat-5282	14	26	about	about	ADV
easat-5282	14	27	200,000	200,000	NUM
easat-5282	14	28	hectares	hectare	NOUN
easat-5282	14	29	.	.	PUNCT
easat-5282	15	1	with	with	ADP
easat-5282	15	2	this	this	DET
easat-5282	15	3	area	area	NOUN
easat-5282	15	4	,	,	PUNCT
easat-5282	15	5	vietnam	vietnam	PROPN
easat-5282	15	6	ranks	rank	VERB
easat-5282	15	7	first	first	ADV
easat-5282	15	8	among	among	ADP
easat-5282	15	9	nations	nation	NOUN
easat-5282	15	10	having	have	VERB
easat-5282	15	11	mangrove	mangrove	NOUN
easat-5282	15	12	forests	forest	NOUN
easat-5282	15	13	worldwide	worldwide	ADV
easat-5282	15	14	.	.	PUNCT
easat-5282	16	1	in	in	ADP
easat-5282	16	2	reality	reality	NOUN
easat-5282	16	3	,	,	PUNCT
easat-5282	16	4	some	some	DET
easat-5282	16	5	large	large	ADJ
easat-5282	16	6	mangrove	mangrove	NOUN
easat-5282	16	7	forests	forest	NOUN
easat-5282	16	8	in	in	ADP
easat-5282	16	9	vietnam	vietnam	PROPN
easat-5282	16	10	such	such	ADJ
easat-5282	16	11	as	as	ADP
easat-5282	16	12	can	can	AUX
easat-5282	16	13	gio	gio	VERB
easat-5282	16	14	mangrove	mangrove	VERB
easat-5282	16	15	forest	forest	NOUN
easat-5282	16	16	(	(	PUNCT
easat-5282	16	17	ho	ho	PROPN
easat-5282	16	18	chi	chi	PROPN
easat-5282	16	19	minh	minh	PROPN
easat-5282	16	20	city	city	PROPN
easat-5282	16	21	)	)	PUNCT
easat-5282	16	22	,	,	PUNCT
easat-5282	16	23	ru	ru	PROPN
easat-5282	16	24	cha	cha	PROPN
easat-5282	16	25	mangrove	mangrove	PROPN
easat-5282	16	26	forest	forest	NOUN
easat-5282	16	27	(	(	PUNCT
easat-5282	16	28	thua	thua	PROPN
easat-5282	16	29	thien	thien	PROPN
easat-5282	16	30	hue	hue	PROPN
easat-5282	16	31	province	province	PROPN
easat-5282	16	32	)	)	PUNCT
easat-5282	16	33	,	,	PUNCT
easat-5282	16	34	primeval	primeval	NOUN
easat-5282	16	35	mangrove	mangrove	VERB
easat-5282	16	36	forest	forest	NOUN
easat-5282	16	37	in	in	ADP
easat-5282	16	38	tam	tam	X
easat-5282	16	39	giang	giang	PROPN
easat-5282	16	40	(	(	PUNCT
easat-5282	16	41	quang	quang	PROPN
easat-5282	16	42	nam	nam	PROPN
easat-5282	16	43	province	province	PROPN
easat-5282	16	44	,	,	PUNCT
easat-5282	16	45	mangrove	mangrove	VERB
easat-5282	16	46	forests	forest	NOUN
easat-5282	16	47	in	in	ADP
easat-5282	16	48	ca	ca	PROPN
easat-5282	16	49	mau	mau	PROPN
easat-5282	16	50	...	...	PUNCT
easat-5282	16	51	prominent	prominent	ADJ
easat-5282	16	52	among	among	ADP
easat-5282	16	53	them	they	PRON
easat-5282	16	54	is	be	AUX
easat-5282	16	55	can	can	AUX
easat-5282	16	56	gio	gio	VERB
easat-5282	16	57	mangrove	mangrove	VERB
easat-5282	16	58	forest	forest	NOUN
easat-5282	16	59	with	with	ADP
easat-5282	16	60	the	the	DET
easat-5282	16	61	total	total	ADJ
easat-5282	16	62	area	area	NOUN
easat-5282	16	63	of	of	ADP
easat-5282	16	64	about	about	ADV
easat-5282	16	65	37,000	37,000	NUM
easat-5282	16	66	hectares	hectare	NOUN
easat-5282	16	67	,	,	PUNCT
easat-5282	16	68	known	know	VERB
easat-5282	16	69	as	as	ADP
easat-5282	16	70	the	the	DET
easat-5282	16	71	most	most	ADV
easat-5282	16	72	stunning	stunning	ADJ
easat-5282	16	73	mangrove	mangrove	NOUN
easat-5282	16	74	forest	forest	NOUN
easat-5282	16	75	in	in	ADP
easat-5282	16	76	southeast	southeast	PROPN
easat-5282	16	77	asia	asia	PROPN
easat-5282	16	78	.	.	PUNCT
easat-5282	17	1	through	through	ADP
easat-5282	17	2	pilot	pilot	NOUN
easat-5282	17	3	calculation	calculation	NOUN
easat-5282	17	4	of	of	ADP
easat-5282	17	5	the	the	DET
easat-5282	17	6	amount	amount	NOUN
easat-5282	17	7	mangrove	mangrove	NOUN
easat-5282	17	8	forest	forest	NOUN
easat-5282	17	9	carbon	carbon	NOUN
easat-5282	17	10	in	in	ADP
easat-5282	17	11	6	6	NUM
easat-5282	17	12	provinces	province	NOUN
easat-5282	17	13	in	in	ADP
easat-5282	17	14	different	different	ADJ
easat-5282	17	15	ecological	ecological	ADJ
easat-5282	17	16	regions	region	NOUN
easat-5282	17	17	,	,	PUNCT
easat-5282	17	18	the	the	DET
easat-5282	17	19	results	result	NOUN
easat-5282	17	20	depict	depict	VERB
easat-5282	17	21	that	that	SCONJ
easat-5282	17	22	the	the	DET
easat-5282	17	23	carbon	carbon	NOUN
easat-5282	17	24	reserve	reserve	NOUN
easat-5282	17	25	of	of	ADP
easat-5282	17	26	vietnam	vietnam	PROPN
easat-5282	17	27	's	's	PART
easat-5282	17	28	mangrove	mangrove	NOUN
easat-5282	17	29	forests	forest	NOUN
easat-5282	17	30	is	be	AUX
easat-5282	17	31	about	about	ADV
easat-5282	17	32	245	245	NUM
easat-5282	17	33	tons	ton	NOUN
easat-5282	17	34	/	/	SYM
easat-5282	17	35	ha	ha	INTJ
easat-5282	17	36	.	.	PUNCT
easat-5282	18	1	typically	typically	ADV
easat-5282	18	2	,	,	PUNCT
easat-5282	18	3	the	the	DET
easat-5282	18	4	total	total	ADJ
easat-5282	18	5	accumulated	accumulate	VERB
easat-5282	18	6	carbon	carbon	NOUN
easat-5282	18	7	reserve	reserve	NOUN
easat-5282	18	8	in	in	ADP
easat-5282	18	9	mangrove	mangrove	NOUN
easat-5282	18	10	forests	forest	NOUN
easat-5282	18	11	of	of	ADP
easat-5282	18	12	quang	quang	PROPN
easat-5282	18	13	ninh	ninh	PROPN
easat-5282	18	14	province	province	NOUN
easat-5282	18	15	,	,	PUNCT
easat-5282	18	16	ho	ho	PROPN
easat-5282	18	17	chi	chi	PROPN
easat-5282	18	18	minh	minh	PROPN
easat-5282	18	19	city	city	NOUN
easat-5282	18	20	,	,	PUNCT
easat-5282	18	21	and	and	CCONJ
easat-5282	18	22	ca	can	AUX
easat-5282	18	23	mau	mau	PROPN
easat-5282	18	24	are	be	AUX
easat-5282	18	25	approximately	approximately	ADV
easat-5282	18	26	over	over	ADP
easat-5282	18	27	3	3	NUM
easat-5282	18	28	million	million	NUM
easat-5282	18	29	tons	ton	NOUN
easat-5282	18	30	,	,	PUNCT
easat-5282	18	31	15.7	15.7	NUM
easat-5282	18	32	million	million	NUM
easat-5282	18	33	tons	ton	NOUN
easat-5282	18	34	,	,	PUNCT
easat-5282	18	35	and12.7	and12.7	PROPN
easat-5282	18	36	million	million	NUM
easat-5282	18	37	tons	ton	NOUN
easat-5282	18	38	,	,	PUNCT
easat-5282	18	39	respectively	respectively	ADV
easat-5282	18	40	.	.	PUNCT
easat-5282	19	1	statistically	statistically	ADV
easat-5282	19	2	,	,	PUNCT
easat-5282	19	3	the	the	DET
easat-5282	19	4	average	average	ADJ
easat-5282	19	5	amount	amount	NOUN
easat-5282	19	6	of	of	ADP
easat-5282	19	7	carbon	carbon	NOUN
easat-5282	19	8	in	in	ADP
easat-5282	19	9	the	the	DET
easat-5282	19	10	biomass	biomass	NOUN
easat-5282	19	11	of	of	ADP
easat-5282	19	12	living	live	VERB
easat-5282	19	13	plants	plant	NOUN
easat-5282	19	14	,	,	PUNCT
easat-5282	19	15	including	include	VERB
easat-5282	19	16	food	food	NOUN
easat-5282	19	17	living	live	VERB
easat-5282	19	18	things	thing	NOUN
easat-5282	19	19	on	on	ADP
easat-5282	19	20	the	the	DET
easat-5282	19	21	ground	ground	NOUN
easat-5282	19	22	and	and	CCONJ
easat-5282	19	23	underground	underground	ADJ
easat-5282	19	24	roots	root	NOUN
easat-5282	19	25	accounts	account	VERB
easat-5282	19	26	for	for	ADP
easat-5282	19	27	only	only	ADV
easat-5282	19	28	29	29	NUM
easat-5282	19	29	%	%	NOUN
easat-5282	19	30	.	.	PUNCT
easat-5282	20	1	the	the	DET
easat-5282	20	2	remaining	remain	VERB
easat-5282	20	3	71	71	NUM
easat-5282	20	4	%	%	NOUN
easat-5282	20	5	is	be	AUX
easat-5282	20	6	allocated	allocate	VERB
easat-5282	20	7	in	in	ADP
easat-5282	20	8	the	the	DET
easat-5282	20	9	soil	soil	NOUN
easat-5282	20	10	under	under	ADP
easat-5282	20	11	the	the	DET
easat-5282	20	12	mangrove	mangrove	NOUN
easat-5282	20	13	canopy	canopy	NOUN
easat-5282	20	14	,	,	PUNCT
easat-5282	20	15	with	with	ADP
easat-5282	20	16	the	the	DET
easat-5282	20	17	depth	depth	NOUN
easat-5282	20	18	of	of	ADP
easat-5282	20	19	30	30	NUM
easat-5282	20	20	centimeter	centimeter	NOUN
easat-5282	20	21	.	.	PUNCT
easat-5282	21	1	681	681	NUM
easat-5282	21	2	edelweiss	edelweiss	PROPN
easat-5282	21	3	applied	apply	VERB
easat-5282	21	4	science	science	NOUN
easat-5282	21	5	and	and	CCONJ
easat-5282	21	6	technology	technology	NOUN
easat-5282	21	7	issn	issn	PROPN
easat-5282	21	8	:	:	PUNCT
easat-5282	21	9	2576	2576	NUM
easat-5282	21	10	-	-	SYM
easat-5282	21	11	8484	8484	NUM
easat-5282	21	12	vol	vol	NOUN
easat-5282	21	13	.	.	PROPN
easat-5282	22	1	9	9	NUM
easat-5282	22	2	,	,	PUNCT
easat-5282	22	3	no	no	INTJ
easat-5282	22	4	.	.	NOUN
easat-5282	23	1	3	3	NUM
easat-5282	23	2	:	:	PUNCT
easat-5282	23	3	680	680	NUM
easat-5282	23	4	-	-	SYM
easat-5282	23	5	688	688	NUM
easat-5282	23	6	,	,	PUNCT
easat-5282	23	7	2025	2025	NUM
easat-5282	23	8	doi	doi	NOUN
easat-5282	23	9	:	:	PUNCT
easat-5282	23	10	10.55214/25768484.v9i3.5281	10.55214/25768484.v9i3.5281	NUM
easat-5282	23	11	©	©	ADP
easat-5282	23	12	2025	2025	NUM
easat-5282	23	13	by	by	ADP
easat-5282	23	14	the	the	DET
easat-5282	23	15	authors	author	NOUN
easat-5282	23	16	;	;	PUNCT
easat-5282	23	17	licensee	licensee	PROPN
easat-5282	23	18	learning	learning	NOUN
easat-5282	23	19	gate	gate	NOUN
easat-5282	23	20	undoubtedly	undoubtedly	ADV
easat-5282	23	21	,	,	PUNCT
easat-5282	23	22	developing	develop	VERB
easat-5282	23	23	the	the	DET
easat-5282	23	24	mangrove	mangrove	NOUN
easat-5282	23	25	ecotourism	ecotourism	NOUN
easat-5282	23	26	brand	brand	NOUN
easat-5282	23	27	is	be	AUX
easat-5282	23	28	vital	vital	ADJ
easat-5282	23	29	for	for	ADP
easat-5282	23	30	vietnam	vietnam	PROPN
easat-5282	23	31	.	.	PUNCT
easat-5282	24	1	furthermore	furthermore	ADV
easat-5282	24	2	,	,	PUNCT
easat-5282	24	3	when	when	SCONJ
easat-5282	24	4	choosing	choose	VERB
easat-5282	24	5	brand	brand	NOUN
easat-5282	24	6	development	development	NOUN
easat-5282	24	7	tools	tool	NOUN
easat-5282	24	8	,	,	PUNCT
easat-5282	24	9	digital	digital	ADJ
easat-5282	24	10	marketing	marketing	NOUN
easat-5282	24	11	is	be	AUX
easat-5282	24	12	regarded	regard	VERB
easat-5282	24	13	as	as	ADP
easat-5282	24	14	a	a	DET
easat-5282	24	15	relatively	relatively	ADV
easat-5282	24	16	effective	effective	ADJ
easat-5282	24	17	tool	tool	NOUN
easat-5282	24	18	.	.	PUNCT
easat-5282	25	1	it	it	PRON
easat-5282	25	2	is	be	AUX
easat-5282	25	3	digital	digital	ADJ
easat-5282	25	4	marketing	marketing	NOUN
easat-5282	25	5	is	be	AUX
easat-5282	25	6	seen	see	VERB
easat-5282	25	7	as	as	ADP
easat-5282	25	8	a	a	DET
easat-5282	25	9	vital	vital	ADJ
easat-5282	25	10	element	element	NOUN
easat-5282	25	11	in	in	ADP
easat-5282	25	12	promoting	promote	VERB
easat-5282	25	13	the	the	DET
easat-5282	25	14	products	product	NOUN
easat-5282	25	15	,	,	PUNCT
easat-5282	25	16	services	service	NOUN
easat-5282	25	17	or	or	CCONJ
easat-5282	25	18	brands	brand	NOUN
easat-5282	25	19	of	of	ADP
easat-5282	25	20	a	a	DET
easat-5282	25	21	company	company	NOUN
easat-5282	25	22	or	or	CCONJ
easat-5282	25	23	organization	organization	NOUN
easat-5282	25	24	.	.	PUNCT
easat-5282	26	1	in	in	ADP
easat-5282	26	2	today	today	NOUN
easat-5282	26	3	's	's	PART
easat-5282	26	4	digital	digital	ADJ
easat-5282	26	5	technology	technology	NOUN
easat-5282	26	6	age	age	NOUN
easat-5282	26	7	,	,	PUNCT
easat-5282	26	8	digital	digital	ADJ
easat-5282	26	9	marketing	marketing	NOUN
easat-5282	26	10	has	have	AUX
easat-5282	26	11	become	become	VERB
easat-5282	26	12	an	an	DET
easat-5282	26	13	indispensable	indispensable	ADJ
easat-5282	26	14	part	part	NOUN
easat-5282	26	15	of	of	ADP
easat-5282	26	16	businesses	business	NOUN
easat-5282	26	17	'	'	PART
easat-5282	26	18	customer	customer	NOUN
easat-5282	26	19	outreach	outreach	NOUN
easat-5282	26	20	strategies	strategy	NOUN
easat-5282	26	21	.	.	PUNCT
easat-5282	27	1	using	use	VERB
easat-5282	27	2	online	online	ADJ
easat-5282	27	3	channels	channel	NOUN
easat-5282	27	4	such	such	ADJ
easat-5282	27	5	as	as	ADP
easat-5282	27	6	websites	website	NOUN
easat-5282	27	7	,	,	PUNCT
easat-5282	27	8	social	social	ADJ
easat-5282	27	9	networks	network	NOUN
easat-5282	27	10	,	,	PUNCT
easat-5282	27	11	email	email	NOUN
easat-5282	27	12	marketing	marketing	NOUN
easat-5282	27	13	,	,	PUNCT
easat-5282	27	14	online	online	ADJ
easat-5282	27	15	advertising	advertising	NOUN
easat-5282	27	16	and	and	CCONJ
easat-5282	27	17	other	other	ADJ
easat-5282	27	18	platforms	platform	NOUN
easat-5282	27	19	has	have	AUX
easat-5282	27	20	helped	help	VERB
easat-5282	27	21	businesses	business	NOUN
easat-5282	27	22	reach	reach	VERB
easat-5282	27	23	customers	customer	NOUN
easat-5282	27	24	quickly	quickly	ADV
easat-5282	27	25	and	and	CCONJ
easat-5282	27	26	effectively	effectively	ADV
easat-5282	27	27	,	,	PUNCT
easat-5282	27	28	especially	especially	ADV
easat-5282	27	29	maintaining	maintain	VERB
easat-5282	27	30	brand	brand	NOUN
easat-5282	27	31	loyalty	loyalty	NOUN
easat-5282	27	32	of	of	ADP
easat-5282	27	33	customers	customer	NOUN
easat-5282	27	34	.	.	PUNCT
easat-5282	28	1	recent	recent	ADJ
easat-5282	28	2	studies	study	NOUN
easat-5282	28	3	by	by	ADP
easat-5282	28	4	:	:	PUNCT
easat-5282	28	5	james	james	PROPN
easat-5282	29	1	[	[	X
easat-5282	29	2	1	1	NUM
easat-5282	29	3	]	]	PUNCT
easat-5282	29	4	;	;	PUNCT
easat-5282	29	5	mutanu	mutanu	NOUN
easat-5282	30	1	[	[	X
easat-5282	30	2	2	2	NUM
easat-5282	30	3	]	]	PUNCT
easat-5282	30	4	;	;	PUNCT
easat-5282	30	5	onyango	onyango	NOUN
easat-5282	30	6	[	[	X
easat-5282	30	7	3	3	NUM
easat-5282	30	8	]	]	PUNCT
easat-5282	30	9	and	and	CCONJ
easat-5282	30	10	yasmin	yasmin	PROPN
easat-5282	30	11	,	,	PUNCT
easat-5282	30	12	et	et	PROPN
easat-5282	30	13	al	al	PROPN
easat-5282	30	14	.	.	PUNCT
easat-5282	31	1	[	[	X
easat-5282	31	2	4	4	X
easat-5282	31	3	]	]	PUNCT
easat-5282	31	4	all	all	PRON
easat-5282	31	5	demonstrate	demonstrate	VERB
easat-5282	31	6	the	the	DET
easat-5282	31	7	impact	impact	NOUN
easat-5282	31	8	of	of	ADP
easat-5282	31	9	digital	digital	ADJ
easat-5282	31	10	marketing	marketing	NOUN
easat-5282	31	11	tools	tool	NOUN
easat-5282	31	12	on	on	ADP
easat-5282	31	13	sales	sale	NOUN
easat-5282	31	14	revenue	revenue	NOUN
easat-5282	31	15	and	and	CCONJ
easat-5282	31	16	brand	brand	NOUN
easat-5282	31	17	loyalty	loyalty	NOUN
easat-5282	31	18	of	of	ADP
easat-5282	31	19	customers	customer	NOUN
easat-5282	31	20	.	.	PUNCT
easat-5282	32	1	moreover	moreover	ADV
easat-5282	32	2	,	,	PUNCT
easat-5282	32	3	communication	communication	NOUN
easat-5282	32	4	and	and	CCONJ
easat-5282	32	5	product	product	NOUN
easat-5282	32	6	promotion	promotion	NOUN
easat-5282	32	7	on	on	ADP
easat-5282	32	8	digital	digital	ADJ
easat-5282	32	9	platforms	platform	NOUN
easat-5282	32	10	will	will	AUX
easat-5282	32	11	help	help	VERB
easat-5282	32	12	brands	brand	NOUN
easat-5282	32	13	reach	reach	VERB
easat-5282	32	14	customers	customer	NOUN
easat-5282	32	15	and	and	CCONJ
easat-5282	32	16	develop	develop	VERB
easat-5282	32	17	business	business	NOUN
easat-5282	32	18	services	service	NOUN
easat-5282	32	19	.	.	PUNCT
easat-5282	33	1	to	to	PART
easat-5282	33	2	attain	attain	VERB
easat-5282	33	3	the	the	DET
easat-5282	33	4	best	good	ADJ
easat-5282	33	5	communication	communication	NOUN
easat-5282	33	6	effectiveness	effectiveness	NOUN
easat-5282	33	7	,	,	PUNCT
easat-5282	33	8	enterprises	enterprise	NOUN
easat-5282	33	9	need	need	VERB
easat-5282	33	10	a	a	DET
easat-5282	33	11	tool	tool	NOUN
easat-5282	33	12	with	with	ADP
easat-5282	33	13	a	a	DET
easat-5282	33	14	variety	variety	NOUN
easat-5282	33	15	of	of	ADP
easat-5282	33	16	communication	communication	NOUN
easat-5282	33	17	channels	channel	NOUN
easat-5282	33	18	,	,	PUNCT
easat-5282	33	19	having	have	VERB
easat-5282	33	20	capability	capability	NOUN
easat-5282	33	21	of	of	ADP
easat-5282	33	22	creating	create	VERB
easat-5282	33	23	flexible	flexible	ADJ
easat-5282	33	24	campaigns	campaign	NOUN
easat-5282	33	25	combined	combine	VERB
easat-5282	33	26	with	with	ADP
easat-5282	33	27	a	a	DET
easat-5282	33	28	large	large	ADJ
easat-5282	33	29	data	datum	NOUN
easat-5282	33	30	warehouse	warehouse	NOUN
easat-5282	33	31	,	,	PUNCT
easat-5282	33	32	and	and	CCONJ
easat-5282	33	33	powerful	powerful	ADJ
easat-5282	33	34	,	,	PUNCT
easat-5282	33	35	accurate	accurate	ADJ
easat-5282	33	36	analysis	analysis	NOUN
easat-5282	33	37	.	.	PUNCT
easat-5282	34	1	in	in	ADP
easat-5282	34	2	reality	reality	NOUN
easat-5282	34	3	,	,	PUNCT
easat-5282	34	4	brand	brand	NOUN
easat-5282	34	5	loyalty	loyalty	NOUN
easat-5282	34	6	is	be	AUX
easat-5282	34	7	determined	determine	VERB
easat-5282	34	8	through	through	ADP
easat-5282	34	9	the	the	DET
easat-5282	34	10	purchase	purchase	NOUN
easat-5282	34	11	frequency	frequency	NOUN
easat-5282	34	12	and	and	CCONJ
easat-5282	34	13	proportion	proportion	NOUN
easat-5282	34	14	of	of	ADP
easat-5282	34	15	goods	good	NOUN
easat-5282	34	16	purchased	purchase	VERB
easat-5282	34	17	for	for	ADP
easat-5282	34	18	a	a	DET
easat-5282	34	19	brand	brand	NOUN
easat-5282	34	20	and	and	CCONJ
easat-5282	34	21	the	the	DET
easat-5282	34	22	customer	customer	NOUN
easat-5282	34	23	's	's	PART
easat-5282	34	24	purchase	purchase	NOUN
easat-5282	34	25	probability	probability	NOUN
easat-5282	35	1	[	[	X
easat-5282	35	2	5	5	NUM
easat-5282	35	3	,	,	PUNCT
easat-5282	35	4	6	6	NUM
easat-5282	35	5	]	]	PUNCT
easat-5282	35	6	.	.	PUNCT
easat-5282	36	1	meanwhile	meanwhile	ADV
easat-5282	36	2	,	,	PUNCT
easat-5282	36	3	erdoğmuş	erdoğmuş	PROPN
easat-5282	36	4	and	and	CCONJ
easat-5282	36	5	ergun	ergun	NOUN
easat-5282	37	1	[	[	X
easat-5282	37	2	7	7	NUM
easat-5282	37	3	]	]	PUNCT
easat-5282	37	4	identified	identify	VERB
easat-5282	37	5	that	that	SCONJ
easat-5282	37	6	as	as	ADV
easat-5282	37	7	long	long	ADV
easat-5282	37	8	as	as	SCONJ
easat-5282	37	9	customers	customer	NOUN
easat-5282	37	10	are	be	AUX
easat-5282	37	11	confident	confident	ADJ
easat-5282	37	12	to	to	PART
easat-5282	37	13	buy	buy	VERB
easat-5282	37	14	products	product	NOUN
easat-5282	37	15	from	from	ADP
easat-5282	37	16	the	the	DET
easat-5282	37	17	same	same	ADJ
easat-5282	37	18	brand	brand	NOUN
easat-5282	37	19	,	,	PUNCT
easat-5282	37	20	brand	brand	NOUN
easat-5282	37	21	loyalty	loyalty	NOUN
easat-5282	37	22	increases	increase	NOUN
easat-5282	37	23	.	.	PUNCT
easat-5282	38	1	jacoby	jacoby	PROPN
easat-5282	38	2	and	and	CCONJ
easat-5282	38	3	jaccard	jaccard	ADJ
easat-5282	38	4	[	[	X
easat-5282	38	5	8	8	NUM
easat-5282	38	6	]	]	PUNCT
easat-5282	38	7	provides	provide	VERB
easat-5282	38	8	a	a	DET
easat-5282	38	9	concept	concept	NOUN
easat-5282	38	10	of	of	ADP
easat-5282	38	11	loyalty	loyalty	NOUN
easat-5282	38	12	that	that	PRON
easat-5282	38	13	combines	combine	VERB
easat-5282	38	14	behavioral	behavioral	ADJ
easat-5282	38	15	components	component	NOUN
easat-5282	38	16	and	and	CCONJ
easat-5282	38	17	attitude	attitude	NOUN
easat-5282	38	18	component	component	NOUN
easat-5282	38	19	.	.	PUNCT
easat-5282	39	1	in	in	ADP
easat-5282	39	2	fact	fact	NOUN
easat-5282	39	3	,	,	PUNCT
easat-5282	39	4	customer	customer	NOUN
easat-5282	39	5	loyalty	loyalty	NOUN
easat-5282	39	6	is	be	AUX
easat-5282	39	7	also	also	ADV
easat-5282	39	8	measured	measure	VERB
easat-5282	39	9	as	as	ADP
easat-5282	39	10	an	an	DET
easat-5282	39	11	attitude	attitude	NOUN
easat-5282	39	12	.	.	PUNCT
easat-5282	40	1	attitude	attitude	NOUN
easat-5282	40	2	loyalty	loyalty	NOUN
easat-5282	40	3	refers	refer	VERB
easat-5282	40	4	to	to	ADP
easat-5282	40	5	the	the	DET
easat-5282	40	6	internal	internal	ADJ
easat-5282	40	7	manifestations	manifestation	NOUN
easat-5282	40	8	of	of	ADP
easat-5282	40	9	customers	customer	NOUN
easat-5282	40	10	such	such	ADJ
easat-5282	40	11	as	as	ADP
easat-5282	40	12	:	:	PUNCT
easat-5282	40	13	psychology	psychology	NOUN
easat-5282	40	14	,	,	PUNCT
easat-5282	40	15	customer	customer	NOUN
easat-5282	40	16	preferences	preference	NOUN
easat-5282	40	17	and	and	CCONJ
easat-5282	40	18	customer	customer	NOUN
easat-5282	40	19	trust	trust	NOUN
easat-5282	40	20	for	for	ADP
easat-5282	40	21	a	a	DET
easat-5282	40	22	specific	specific	ADJ
easat-5282	40	23	product	product	NOUN
easat-5282	40	24	or	or	CCONJ
easat-5282	40	25	service	service	NOUN
easat-5282	40	26	and	and	CCONJ
easat-5282	40	27	customer	customer	NOUN
easat-5282	40	28	commitment	commitment	NOUN
easat-5282	40	29	to	to	ADP
easat-5282	40	30	the	the	DET
easat-5282	40	31	brand	brand	NOUN
easat-5282	40	32	.	.	PUNCT
easat-5282	41	1	what	what	PRON
easat-5282	41	2	is	be	AUX
easat-5282	41	3	more	more	ADJ
easat-5282	41	4	?	?	PUNCT
easat-5282	42	1	brand	brand	NOUN
easat-5282	42	2	loyalty	loyalty	NOUN
easat-5282	42	3	behavior	behavior	NOUN
easat-5282	42	4	is	be	AUX
easat-5282	42	5	illustrated	illustrate	VERB
easat-5282	42	6	through	through	ADP
easat-5282	42	7	repeat	repeat	NOUN
easat-5282	42	8	purchasing	purchase	VERB
easat-5282	42	9	behavior	behavior	NOUN
easat-5282	42	10	in	in	ADP
easat-5282	42	11	the	the	DET
easat-5282	42	12	past	past	NOUN
easat-5282	42	13	,	,	PUNCT
easat-5282	42	14	present	present	ADJ
easat-5282	42	15	and	and	CCONJ
easat-5282	42	16	future	future	NOUN
easat-5282	42	17	.	.	PUNCT
easat-5282	43	1	therefore	therefore	ADV
easat-5282	43	2	,	,	PUNCT
easat-5282	43	3	creating	create	VERB
easat-5282	43	4	and	and	CCONJ
easat-5282	43	5	maintaining	maintain	VERB
easat-5282	43	6	customer	customer	NOUN
easat-5282	43	7	loyalty	loyalty	NOUN
easat-5282	43	8	plays	play	VERB
easat-5282	43	9	an	an	DET
easat-5282	43	10	critical	critical	ADJ
easat-5282	43	11	role	role	NOUN
easat-5282	43	12	in	in	ADP
easat-5282	43	13	ecotourism	ecotourism	NOUN
easat-5282	43	14	development	development	NOUN
easat-5282	43	15	in	in	ADP
easat-5282	43	16	the	the	DET
easat-5282	43	17	digital	digital	ADJ
easat-5282	43	18	era	era	NOUN
easat-5282	43	19	when	when	SCONJ
easat-5282	43	20	customer	customer	NOUN
easat-5282	43	21	behavior	behavior	NOUN
easat-5282	43	22	has	have	AUX
easat-5282	43	23	changed	change	VERB
easat-5282	43	24	a	a	DET
easat-5282	43	25	lot	lot	NOUN
easat-5282	43	26	.	.	PUNCT
easat-5282	44	1	research	research	NOUN
easat-5282	44	2	by	by	ADP
easat-5282	44	3	james	james	PROPN
easat-5282	44	4	[	[	X
easat-5282	44	5	1	1	X
easat-5282	44	6	]	]	PUNCT
easat-5282	44	7	also	also	ADV
easat-5282	44	8	reveals	reveal	VERB
easat-5282	44	9	that	that	SCONJ
easat-5282	44	10	:	:	PUNCT
easat-5282	44	11	effective	effective	ADJ
easat-5282	44	12	application	application	NOUN
easat-5282	44	13	of	of	ADP
easat-5282	44	14	digital	digital	ADJ
easat-5282	44	15	marketing	marketing	NOUN
easat-5282	44	16	tools	tool	NOUN
easat-5282	44	17	will	will	AUX
easat-5282	44	18	allow	allow	VERB
easat-5282	44	19	mangrove	mangrove	VERB
easat-5282	44	20	eco	eco	NOUN
easat-5282	44	21	-	-	PUNCT
easat-5282	44	22	toutism	toutism	NOUN
easat-5282	44	23	brands	brand	NOUN
easat-5282	44	24	to	to	PART
easat-5282	44	25	proactively	proactively	ADV
easat-5282	44	26	,	,	PUNCT
easat-5282	44	27	easily	easily	ADV
easat-5282	44	28	create	create	VERB
easat-5282	44	29	and	and	CCONJ
easat-5282	44	30	manage	manage	VERB
easat-5282	44	31	diverse	diverse	ADJ
easat-5282	44	32	,	,	PUNCT
easat-5282	44	33	flexible	flexible	ADJ
easat-5282	44	34	and	and	CCONJ
easat-5282	44	35	appropriate	appropriate	ADJ
easat-5282	44	36	communication	communication	NOUN
easat-5282	44	37	campaigns	campaign	NOUN
easat-5282	44	38	,	,	PUNCT
easat-5282	44	39	construct	construct	VERB
easat-5282	44	40	links	link	NOUN
easat-5282	44	41	between	between	ADP
easat-5282	44	42	different	different	ADJ
easat-5282	44	43	communication	communication	NOUN
easat-5282	44	44	channels	channel	NOUN
easat-5282	44	45	,	,	PUNCT
easat-5282	44	46	helping	help	VERB
easat-5282	44	47	to	to	PART
easat-5282	44	48	optimize	optimize	VERB
easat-5282	44	49	both	both	DET
easat-5282	44	50	costs	cost	NOUN
easat-5282	44	51	and	and	CCONJ
easat-5282	44	52	communication	communication	NOUN
easat-5282	44	53	efficiency	efficiency	NOUN
easat-5282	44	54	.	.	PUNCT
easat-5282	45	1	this	this	PRON
easat-5282	45	2	is	be	AUX
easat-5282	45	3	indeed	indeed	ADV
easat-5282	45	4	a	a	DET
easat-5282	45	5	critical	critical	ADJ
easat-5282	45	6	foundation	foundation	NOUN
easat-5282	45	7	to	to	PART
easat-5282	45	8	attract	attract	VERB
easat-5282	45	9	customers	customer	NOUN
easat-5282	45	10	,	,	PUNCT
easat-5282	45	11	increase	increase	VERB
easat-5282	45	12	brand	brand	NOUN
easat-5282	45	13	recognition	recognition	NOUN
easat-5282	45	14	and	and	CCONJ
easat-5282	45	15	create	create	VERB
easat-5282	45	16	customer	customer	NOUN
easat-5282	45	17	loyalty	loyalty	NOUN
easat-5282	45	18	.	.	PUNCT
easat-5282	46	1	simultaneously	simultaneously	ADV
easat-5282	46	2	,	,	PUNCT
easat-5282	46	3	digital	digital	ADJ
easat-5282	46	4	marketing	marketing	NOUN
easat-5282	46	5	tools	tool	NOUN
easat-5282	46	6	will	will	AUX
easat-5282	46	7	aid	aid	VERB
easat-5282	46	8	in	in	ADP
easat-5282	46	9	appraising	appraise	VERB
easat-5282	46	10	the	the	DET
easat-5282	46	11	usefulness	usefulness	NOUN
easat-5282	46	12	of	of	ADP
easat-5282	46	13	system	system	NOUN
easat-5282	46	14	use	use	NOUN
easat-5282	46	15	as	as	ADV
easat-5282	46	16	well	well	ADV
easat-5282	46	17	as	as	ADP
easat-5282	46	18	communication	communication	NOUN
easat-5282	46	19	effectiveness	effectiveness	NOUN
easat-5282	46	20	to	to	PART
easat-5282	46	21	come	come	VERB
easat-5282	46	22	up	up	ADP
easat-5282	46	23	with	with	ADP
easat-5282	46	24	helpful	helpful	ADJ
easat-5282	46	25	solutions	solution	NOUN
easat-5282	46	26	to	to	PART
easat-5282	46	27	revamp	revamp	VERB
easat-5282	46	28	communication	communication	NOUN
easat-5282	46	29	campaigns	campaign	NOUN
easat-5282	46	30	and	and	CCONJ
easat-5282	46	31	develop	develop	VERB
easat-5282	46	32	appropriate	appropriate	ADJ
easat-5282	46	33	systems	system	NOUN
easat-5282	46	34	.	.	PUNCT
easat-5282	47	1	currently	currently	ADV
easat-5282	47	2	,	,	PUNCT
easat-5282	47	3	there	there	PRON
easat-5282	47	4	are	be	VERB
easat-5282	47	5	many	many	ADJ
easat-5282	47	6	concepts	concept	NOUN
easat-5282	47	7	about	about	ADP
easat-5282	47	8	"	"	PUNCT
easat-5282	47	9	generation	generation	NOUN
easat-5282	47	10	z	z	NOUN
easat-5282	47	11	"	"	PUNCT
easat-5282	47	12	.	.	PUNCT
easat-5282	48	1	nevertheless	nevertheless	ADV
easat-5282	48	2	,	,	PUNCT
easat-5282	48	3	the	the	DET
easat-5282	48	4	most	most	ADV
easat-5282	48	5	popular	popular	ADJ
easat-5282	48	6	one	one	NOUN
easat-5282	48	7	is	be	AUX
easat-5282	48	8	the	the	DET
easat-5282	48	9	concept	concept	NOUN
easat-5282	48	10	used	use	VERB
easat-5282	48	11	for	for	ADP
easat-5282	48	12	people	people	NOUN
easat-5282	48	13	born	bear	VERB
easat-5282	48	14	from	from	ADP
easat-5282	48	15	the	the	DET
easat-5282	48	16	mid-90s	mid-90	NOUN
easat-5282	48	17	to	to	ADP
easat-5282	48	18	the	the	DET
easat-5282	48	19	2000s	2000s	NUM
easat-5282	48	20	.	.	PUNCT
easat-5282	49	1	they	they	PRON
easat-5282	49	2	were	be	AUX
easat-5282	49	3	born	bear	VERB
easat-5282	49	4	with	with	ADP
easat-5282	49	5	the	the	DET
easat-5282	49	6	development	development	NOUN
easat-5282	49	7	of	of	ADP
easat-5282	49	8	science	science	NOUN
easat-5282	49	9	and	and	CCONJ
easat-5282	49	10	technology	technology	NOUN
easat-5282	49	11	advances	advance	NOUN
easat-5282	49	12	of	of	ADP
easat-5282	49	13	the	the	DET
easat-5282	49	14	21st	21st	ADJ
easat-5282	49	15	century	century	NOUN
easat-5282	49	16	,	,	PUNCT
easat-5282	49	17	typically	typically	ADV
easat-5282	49	18	the	the	DET
easat-5282	49	19	internet	internet	NOUN
easat-5282	49	20	and	and	CCONJ
easat-5282	49	21	mobile	mobile	ADJ
easat-5282	49	22	phones	phone	NOUN
easat-5282	49	23	.	.	PUNCT
easat-5282	50	1	in	in	ADP
easat-5282	50	2	the	the	DET
easat-5282	50	3	research	research	NOUN
easat-5282	50	4	,	,	PUNCT
easat-5282	50	5	the	the	DET
easat-5282	50	6	author	author	NOUN
easat-5282	50	7	used	use	VERB
easat-5282	50	8	the	the	DET
easat-5282	50	9	criteria	criterion	NOUN
easat-5282	50	10	of	of	ADP
easat-5282	50	11	the	the	DET
easat-5282	50	12	united	united	PROPN
easat-5282	50	13	nations	nations	PROPN
easat-5282	50	14	population	population	PROPN
easat-5282	50	15	fund	fund	PROPN
easat-5282	50	16	(	(	PUNCT
easat-5282	50	17	unfpa	unfpa	PROPN
easat-5282	50	18	)	)	PUNCT
easat-5282	51	1	[	[	X
easat-5282	51	2	9	9	NUM
easat-5282	51	3	]	]	PUNCT
easat-5282	51	4	to	to	PART
easat-5282	51	5	identify	identify	VERB
easat-5282	51	6	people	people	NOUN
easat-5282	51	7	of	of	ADP
easat-5282	51	8	generation	generation	NOUN
easat-5282	51	9	z	z	NOUN
easat-5282	51	10	,	,	PUNCT
easat-5282	51	11	whereby	whereby	SCONJ
easat-5282	51	12	generation	generation	NOUN
easat-5282	51	13	z	z	NOUN
easat-5282	51	14	is	be	AUX
easat-5282	51	15	people	people	NOUN
easat-5282	51	16	born	bear	VERB
easat-5282	51	17	in	in	ADP
easat-5282	51	18	the	the	DET
easat-5282	51	19	period	period	NOUN
easat-5282	51	20	from	from	ADP
easat-5282	51	21	1997	1997	NUM
easat-5282	51	22	to	to	ADP
easat-5282	51	23	2013	2013	NUM
easat-5282	51	24	.	.	PUNCT
easat-5282	52	1	additionally	additionally	ADV
easat-5282	52	2	,	,	PUNCT
easat-5282	52	3	the	the	DET
easat-5282	52	4	climate	climate	NOUN
easat-5282	52	5	crisis	crisis	NOUN
easat-5282	52	6	and	and	CCONJ
easat-5282	52	7	environmental	environmental	ADJ
easat-5282	52	8	pollution	pollution	NOUN
easat-5282	52	9	have	have	AUX
easat-5282	52	10	had	have	VERB
easat-5282	52	11	a	a	DET
easat-5282	52	12	significant	significant	ADJ
easat-5282	52	13	impact	impact	NOUN
easat-5282	52	14	on	on	ADP
easat-5282	52	15	the	the	DET
easat-5282	52	16	formation	formation	NOUN
easat-5282	52	17	of	of	ADP
easat-5282	52	18	travel	travel	NOUN
easat-5282	52	19	habits	habit	NOUN
easat-5282	52	20	and	and	CCONJ
easat-5282	52	21	trends	trend	NOUN
easat-5282	52	22	of	of	ADP
easat-5282	52	23	generation	generation	NOUN
easat-5282	52	24	z.	z.	PROPN
easat-5282	52	25	in	in	ADP
easat-5282	52	26	the	the	DET
easat-5282	52	27	present	present	ADJ
easat-5282	52	28	time	time	NOUN
easat-5282	52	29	,	,	PUNCT
easat-5282	52	30	gen	gen	PROPN
easat-5282	52	31	z	z	NOUN
easat-5282	52	32	aim	aim	VERB
easat-5282	52	33	for	for	ADP
easat-5282	52	34	"	"	PUNCT
easat-5282	52	35	green	green	ADJ
easat-5282	52	36	"	"	PUNCT
easat-5282	52	37	and	and	CCONJ
easat-5282	52	38	sustainable	sustainable	ADJ
easat-5282	52	39	tourism	tourism	NOUN
easat-5282	52	40	.	.	PUNCT
easat-5282	53	1	through	through	ADP
easat-5282	53	2	their	their	PRON
easat-5282	53	3	trend	trend	NOUN
easat-5282	53	4	,	,	PUNCT
easat-5282	53	5	they	they	PRON
easat-5282	53	6	hope	hope	VERB
easat-5282	53	7	to	to	PART
easat-5282	53	8	contribute	contribute	VERB
easat-5282	53	9	to	to	ADP
easat-5282	53	10	forming	form	VERB
easat-5282	53	11	good	good	ADJ
easat-5282	53	12	habits	habit	NOUN
easat-5282	53	13	for	for	ADP
easat-5282	53	14	the	the	DET
easat-5282	53	15	community	community	NOUN
easat-5282	53	16	in	in	ADP
easat-5282	53	17	exploiting	exploit	VERB
easat-5282	53	18	and	and	CCONJ
easat-5282	53	19	protecting	protect	VERB
easat-5282	53	20	and	and	CCONJ
easat-5282	53	21	preserving	preserve	VERB
easat-5282	53	22	the	the	DET
easat-5282	53	23	natural	natural	ADJ
easat-5282	53	24	landscape	landscape	NOUN
easat-5282	53	25	and	and	CCONJ
easat-5282	53	26	tourism	tourism	NOUN
easat-5282	53	27	environment	environment	NOUN
easat-5282	53	28	.	.	PUNCT
easat-5282	54	1	2	2	X
easat-5282	54	2	.	.	X
easat-5282	54	3	theoretical	theoretical	ADJ
easat-5282	54	4	framework	framework	NOUN
easat-5282	54	5	2.1	2.1	NUM
easat-5282	54	6	.	.	PUNCT
easat-5282	55	1	digital	digital	ADJ
easat-5282	55	2	marketing	marketing	NOUN
easat-5282	55	3	it	it	PRON
easat-5282	55	4	is	be	AUX
easat-5282	55	5	digital	digital	ADJ
easat-5282	55	6	marketing	marketing	NOUN
easat-5282	55	7	that	that	PRON
easat-5282	55	8	is	be	AUX
easat-5282	55	9	based	base	VERB
easat-5282	55	10	on	on	ADP
easat-5282	55	11	marketing	marketing	NOUN
easat-5282	55	12	theory	theory	NOUN
easat-5282	55	13	and	and	CCONJ
easat-5282	55	14	uses	use	VERB
easat-5282	55	15	digital	digital	ADJ
easat-5282	55	16	media	medium	NOUN
easat-5282	55	17	channels	channel	NOUN
easat-5282	55	18	(	(	PUNCT
easat-5282	55	19	search	search	NOUN
easat-5282	55	20	engines	engine	NOUN
easat-5282	55	21	,	,	PUNCT
easat-5282	55	22	social	social	ADJ
easat-5282	55	23	networks	network	NOUN
easat-5282	55	24	,	,	PUNCT
easat-5282	55	25	etc	etc	X
easat-5282	55	26	)	)	PUNCT
easat-5282	55	27	to	to	PART
easat-5282	55	28	reach	reach	VERB
easat-5282	55	29	potential	potential	ADJ
easat-5282	55	30	customers	customer	NOUN
easat-5282	55	31	,	,	PUNCT
easat-5282	55	32	thereby	thereby	ADV
easat-5282	55	33	promoting	promote	VERB
easat-5282	55	34	brands	brand	NOUN
easat-5282	55	35	,	,	PUNCT
easat-5282	55	36	products	product	NOUN
easat-5282	55	37	,	,	PUNCT
easat-5282	55	38	and	and	CCONJ
easat-5282	55	39	services	service	NOUN
easat-5282	55	40	.	.	PUNCT
easat-5282	56	1	it	it	PRON
easat-5282	56	2	can	can	AUX
easat-5282	56	3	be	be	AUX
easat-5282	56	4	understood	understand	VERB
easat-5282	56	5	as	as	ADP
easat-5282	56	6	the	the	DET
easat-5282	56	7	activity	activity	NOUN
easat-5282	56	8	of	of	ADP
easat-5282	56	9	applying	apply	VERB
easat-5282	56	10	digital	digital	ADJ
easat-5282	56	11	technologies	technology	NOUN
easat-5282	56	12	and	and	CCONJ
easat-5282	56	13	media	medium	NOUN
easat-5282	56	14	to	to	PART
easat-5282	56	15	obtain	obtain	VERB
easat-5282	56	16	marketing	marketing	NOUN
easat-5282	56	17	goals	goal	NOUN
easat-5282	56	18	chaffey	chaffey	PROPN
easat-5282	56	19	and	and	CCONJ
easat-5282	56	20	ellis	ellis	PROPN
easat-5282	56	21	-	-	PROPN
easat-5282	56	22	chadwick	chadwick	PROPN
easat-5282	56	23	[	[	X
easat-5282	56	24	10	10	NUM
easat-5282	56	25	]	]	PUNCT
easat-5282	56	26	.	.	PUNCT
easat-5282	57	1	chaffey	chaffey	PROPN
easat-5282	57	2	and	and	CCONJ
easat-5282	57	3	smith	smith	PROPN
easat-5282	58	1	[	[	X
easat-5282	58	2	11	11	NUM
easat-5282	58	3	]	]	PUNCT
easat-5282	58	4	revealed	reveal	VERB
easat-5282	58	5	that	that	SCONJ
easat-5282	58	6	digital	digital	ADJ
easat-5282	58	7	marketing	marketing	NOUN
easat-5282	58	8	tools	tool	NOUN
easat-5282	58	9	are	be	AUX
easat-5282	58	10	divided	divide	VERB
easat-5282	58	11	into	into	ADP
easat-5282	58	12	6	6	NUM
easat-5282	58	13	main	main	ADJ
easat-5282	58	14	groups	group	NOUN
easat-5282	58	15	:	:	PUNCT
easat-5282	58	16	(	(	PUNCT
easat-5282	58	17	i	i	NOUN
easat-5282	58	18	)	)	PUNCT
easat-5282	58	19	search	search	NOUN
easat-5282	58	20	-	-	PUNCT
easat-5282	58	21	based	base	VERB
easat-5282	58	22	marketing	marketing	NOUN
easat-5282	58	23	,	,	PUNCT
easat-5282	58	24	(	(	PUNCT
easat-5282	58	25	ii	ii	NOUN
easat-5282	58	26	)	)	PUNCT
easat-5282	58	27	virtual	virtual	ADJ
easat-5282	58	28	public	public	ADJ
easat-5282	58	29	relations	relation	NOUN
easat-5282	58	30	,	,	PUNCT
easat-5282	58	31	(	(	PUNCT
easat-5282	58	32	iii	iii	NOUN
easat-5282	58	33	)	)	PUNCT
easat-5282	58	34	virtual	virtual	ADJ
easat-5282	58	35	partnerships	partnership	NOUN
easat-5282	58	36	,	,	PUNCT
easat-5282	58	37	(	(	PUNCT
easat-5282	58	38	iv	iv	X
easat-5282	58	39	)	)	PUNCT
easat-5282	58	40	virtual	virtual	ADJ
easat-5282	58	41	advertising	advertising	NOUN
easat-5282	58	42	,	,	PUNCT
easat-5282	58	43	(	(	PUNCT
easat-5282	58	44	v	v	NOUN
easat-5282	58	45	)	)	PUNCT
easat-5282	58	46	email	email	NOUN
easat-5282	58	47	marketing	marketing	NOUN
easat-5282	58	48	,	,	PUNCT
easat-5282	58	49	(	(	PUNCT
easat-5282	58	50	vi	vi	NOUN
easat-5282	58	51	)	)	PUNCT
easat-5282	58	52	social	social	ADJ
easat-5282	58	53	network	network	NOUN
easat-5282	58	54	marketing	marketing	NOUN
easat-5282	58	55	.	.	PUNCT
easat-5282	59	1	some	some	DET
easat-5282	59	2	empirical	empirical	ADJ
easat-5282	59	3	studies	study	NOUN
easat-5282	59	4	depict	depict	VERB
easat-5282	59	5	that	that	SCONJ
easat-5282	59	6	digital	digital	ADJ
easat-5282	59	7	marketing	marketing	NOUN
easat-5282	59	8	is	be	AUX
easat-5282	59	9	a	a	DET
easat-5282	59	10	critical	critical	ADJ
easat-5282	59	11	premise	premise	NOUN
easat-5282	59	12	to	to	PART
easat-5282	59	13	bring	bring	VERB
easat-5282	59	14	brand	brand	NOUN
easat-5282	59	15	trust	trust	NOUN
easat-5282	59	16	and	and	CCONJ
easat-5282	59	17	create	create	VERB
easat-5282	59	18	customer	customer	NOUN
easat-5282	59	19	brand	brand	NOUN
easat-5282	59	20	loyalty	loyalty	NOUN
easat-5282	59	21	[	[	X
easat-5282	59	22	12	12	NUM
easat-5282	59	23	]	]	PUNCT
easat-5282	59	24	.	.	PUNCT
easat-5282	60	1	this	this	PRON
easat-5282	60	2	means	mean	VERB
easat-5282	60	3	that	that	SCONJ
easat-5282	60	4	if	if	SCONJ
easat-5282	60	5	an	an	DET
easat-5282	60	6	enterprise	enterprise	NOUN
easat-5282	60	7	has	have	VERB
easat-5282	60	8	a	a	DET
easat-5282	60	9	good	good	ADJ
easat-5282	60	10	digital	digital	ADJ
easat-5282	60	11	marketing	marketing	NOUN
easat-5282	60	12	strategy	strategy	NOUN
easat-5282	60	13	,	,	PUNCT
easat-5282	60	14	it	it	PRON
easat-5282	60	15	682	682	NUM
easat-5282	60	16	edelweiss	edelweiss	PROPN
easat-5282	60	17	applied	apply	VERB
easat-5282	60	18	science	science	NOUN
easat-5282	60	19	and	and	CCONJ
easat-5282	60	20	technology	technology	NOUN
easat-5282	60	21	issn	issn	PROPN
easat-5282	60	22	:	:	PUNCT
easat-5282	60	23	2576	2576	NUM
easat-5282	60	24	-	-	SYM
easat-5282	60	25	8484	8484	NUM
easat-5282	60	26	vol	vol	NOUN
easat-5282	60	27	.	.	PROPN
easat-5282	61	1	9	9	NUM
easat-5282	61	2	,	,	PUNCT
easat-5282	61	3	no	no	INTJ
easat-5282	61	4	.	.	NOUN
easat-5282	62	1	3	3	NUM
easat-5282	62	2	:	:	PUNCT
easat-5282	62	3	680	680	NUM
easat-5282	62	4	-	-	SYM
easat-5282	62	5	688	688	NUM
easat-5282	62	6	,	,	PUNCT
easat-5282	62	7	2025	2025	NUM
easat-5282	62	8	doi	doi	NOUN
easat-5282	62	9	:	:	PUNCT
easat-5282	62	10	10.55214/25768484.v9i3.5281	10.55214/25768484.v9i3.5281	NUM
easat-5282	62	11	©	©	ADP
easat-5282	62	12	2025	2025	NUM
easat-5282	62	13	by	by	ADP
easat-5282	62	14	the	the	DET
easat-5282	62	15	authors	author	NOUN
easat-5282	62	16	;	;	PUNCT
easat-5282	62	17	licensee	licensee	PROPN
easat-5282	62	18	learning	learning	NOUN
easat-5282	62	19	gate	gate	NOUN
easat-5282	62	20	will	will	AUX
easat-5282	62	21	easily	easily	ADV
easat-5282	62	22	reach	reach	VERB
easat-5282	62	23	customers	customer	NOUN
easat-5282	62	24	and	and	CCONJ
easat-5282	62	25	provide	provide	VERB
easat-5282	62	26	better	well	ADJ
easat-5282	62	27	service	service	NOUN
easat-5282	62	28	quality	quality	NOUN
easat-5282	62	29	,	,	PUNCT
easat-5282	62	30	which	which	PRON
easat-5282	62	31	will	will	AUX
easat-5282	62	32	lead	lead	VERB
easat-5282	62	33	to	to	ADP
easat-5282	62	34	higher	high	ADJ
easat-5282	62	35	levels	level	NOUN
easat-5282	62	36	of	of	ADP
easat-5282	62	37	customer	customer	NOUN
easat-5282	62	38	satisfaction	satisfaction	NOUN
easat-5282	62	39	and	and	CCONJ
easat-5282	62	40	increased	increase	VERB
easat-5282	62	41	brand	brand	NOUN
easat-5282	62	42	loyalty	loyalty	NOUN
easat-5282	62	43	[	[	X
easat-5282	62	44	13	13	NUM
easat-5282	62	45	]	]	PUNCT
easat-5282	62	46	.	.	PUNCT
easat-5282	63	1	in	in	ADP
easat-5282	63	2	reality	reality	NOUN
easat-5282	63	3	,	,	PUNCT
easat-5282	63	4	deploying	deploy	VERB
easat-5282	63	5	marketing	marketing	NOUN
easat-5282	63	6	activities	activity	NOUN
easat-5282	63	7	on	on	ADP
easat-5282	63	8	digital	digital	ADJ
easat-5282	63	9	platforms	platform	NOUN
easat-5282	63	10	helps	helps	AUX
easat-5282	63	11	reach	reach	VERB
easat-5282	63	12	customers	customer	NOUN
easat-5282	63	13	effectively	effectively	ADV
easat-5282	63	14	,	,	PUNCT
easat-5282	63	15	propose	propose	VERB
easat-5282	63	16	different	different	ADJ
easat-5282	63	17	values	value	NOUN
easat-5282	63	18	and	and	CCONJ
easat-5282	63	19	communicate	communicate	VERB
easat-5282	63	20	effectively	effectively	ADV
easat-5282	63	21	with	with	ADP
easat-5282	63	22	target	target	NOUN
easat-5282	63	23	customers	customer	NOUN
easat-5282	63	24	,	,	PUNCT
easat-5282	63	25	and	and	CCONJ
easat-5282	63	26	manage	manage	VERB
easat-5282	63	27	the	the	DET
easat-5282	63	28	online	online	ADJ
easat-5282	63	29	customer	customer	NOUN
easat-5282	63	30	lifecycle	lifecycle	NOUN
easat-5282	63	31	through	through	ADP
easat-5282	63	32	stages	stage	NOUN
easat-5282	63	33	that	that	PRON
easat-5282	63	34	attracts	attract	VERB
easat-5282	63	35	visitors	visitor	NOUN
easat-5282	63	36	to	to	ADP
easat-5282	63	37	the	the	DET
easat-5282	63	38	website	website	NOUN
easat-5282	63	39	,	,	PUNCT
easat-5282	63	40	converts	convert	VERB
easat-5282	63	41	them	they	PRON
easat-5282	63	42	into	into	ADP
easat-5282	63	43	customers	customer	NOUN
easat-5282	63	44	,	,	PUNCT
easat-5282	63	45	retains	retain	VERB
easat-5282	63	46	and	and	CCONJ
easat-5282	63	47	grows	grow	VERB
easat-5282	63	48	.	.	PUNCT
easat-5282	64	1	as	as	ADP
easat-5282	64	2	a	a	DET
easat-5282	64	3	result	result	NOUN
easat-5282	64	4	,	,	PUNCT
easat-5282	64	5	it	it	PRON
easat-5282	64	6	wil	wil	VERB
easat-5282	64	7	help	help	NOUN
easat-5282	64	8	enhance	enhance	VERB
easat-5282	64	9	customer	customer	NOUN
easat-5282	64	10	loyalty	loyalty	NOUN
easat-5282	64	11	to	to	ADP
easat-5282	64	12	the	the	DET
easat-5282	64	13	brand	brand	NOUN
easat-5282	64	14	that	that	PRON
easat-5282	64	15	the	the	DET
easat-5282	64	16	enterprise	enterprise	NOUN
easat-5282	64	17	creates	create	VERB
easat-5282	64	18	.	.	PUNCT
easat-5282	65	1	2.2	2.2	NUM
easat-5282	65	2	.	.	PUNCT
easat-5282	66	1	brand	brand	NOUN
easat-5282	66	2	loyalty	loyalty	NOUN
easat-5282	66	3	of	of	ADP
easat-5282	66	4	customers	customer	NOUN
easat-5282	66	5	according	accord	VERB
easat-5282	66	6	to	to	ADP
easat-5282	66	7	aaker	aaker	NOUN
easat-5282	66	8	[	[	X
easat-5282	66	9	5	5	NUM
easat-5282	66	10	]	]	X
easat-5282	66	11	brand	brand	NOUN
easat-5282	66	12	loyalty	loyalty	NOUN
easat-5282	66	13	is	be	AUX
easat-5282	66	14	the	the	DET
easat-5282	66	15	customer	customer	NOUN
easat-5282	66	16	's	's	PART
easat-5282	66	17	attachment	attachment	NOUN
easat-5282	66	18	to	to	ADP
easat-5282	66	19	the	the	DET
easat-5282	66	20	brand	brand	NOUN
easat-5282	66	21	associated	associate	VERB
easat-5282	66	22	with	with	ADP
easat-5282	66	23	the	the	DET
easat-5282	66	24	products	product	NOUN
easat-5282	66	25	and	and	CCONJ
easat-5282	66	26	services	service	NOUN
easat-5282	66	27	that	that	PRON
easat-5282	66	28	the	the	DET
easat-5282	66	29	business	business	NOUN
easat-5282	66	30	sells	sell	VERB
easat-5282	66	31	in	in	ADP
easat-5282	66	32	the	the	DET
easat-5282	66	33	market	market	NOUN
easat-5282	66	34	.	.	PUNCT
easat-5282	67	1	brand	brand	NOUN
easat-5282	67	2	loyalty	loyalty	NOUN
easat-5282	67	3	is	be	AUX
easat-5282	67	4	also	also	ADV
easat-5282	67	5	viewed	view	VERB
easat-5282	67	6	as	as	ADP
easat-5282	67	7	the	the	DET
easat-5282	67	8	steadfastness	steadfastness	NOUN
easat-5282	67	9	of	of	ADP
easat-5282	67	10	customers	customer	NOUN
easat-5282	67	11	when	when	SCONJ
easat-5282	67	12	choosing	choose	VERB
easat-5282	67	13	to	to	PART
easat-5282	67	14	utilize	utilize	VERB
easat-5282	67	15	a	a	DET
easat-5282	67	16	brand	brand	NOUN
easat-5282	67	17	and	and	CCONJ
easat-5282	67	18	when	when	SCONJ
easat-5282	67	19	they	they	PRON
easat-5282	67	20	have	have	VERB
easat-5282	67	21	theneed	theneed	NOUN
easat-5282	67	22	for	for	ADP
easat-5282	67	23	a	a	DET
easat-5282	67	24	specific	specific	ADJ
easat-5282	67	25	type	type	NOUN
easat-5282	67	26	of	of	ADP
easat-5282	67	27	product	product	NOUN
easat-5282	67	28	or	or	CCONJ
easat-5282	67	29	service	service	NOUN
easat-5282	67	30	associated	associate	VERB
easat-5282	67	31	with	with	ADP
easat-5282	67	32	that	that	DET
easat-5282	67	33	brand	brand	NOUN
easat-5282	67	34	[	[	X
easat-5282	67	35	6	6	NUM
easat-5282	67	36	]	]	PUNCT
easat-5282	67	37	.	.	PUNCT
easat-5282	68	1	customers	customer	NOUN
easat-5282	68	2	demonstrating	demonstrate	VERB
easat-5282	68	3	brand	brand	NOUN
easat-5282	68	4	loyalty	loyalty	NOUN
easat-5282	68	5	by	by	ADP
easat-5282	68	6	continuing	continue	VERB
easat-5282	68	7	to	to	PART
easat-5282	68	8	purchase	purchase	VERB
easat-5282	68	9	the	the	DET
easat-5282	68	10	brand	brand	NOUN
easat-5282	68	11	's	's	PART
easat-5282	68	12	products	product	NOUN
easat-5282	68	13	,	,	PUNCT
easat-5282	68	14	despite	despite	SCONJ
easat-5282	68	15	competitors	competitor	NOUN
easat-5282	68	16	'	'	PART
easat-5282	68	17	efforts	effort	NOUN
easat-5282	68	18	to	to	PART
easat-5282	68	19	attract	attract	VERB
easat-5282	68	20	them	they	PRON
easat-5282	68	21	.	.	PUNCT
easat-5282	69	1	this	this	DET
easat-5282	69	2	fact	fact	NOUN
easat-5282	69	3	is	be	AUX
easat-5282	69	4	so	so	ADV
easat-5282	69	5	called	call	VERB
easat-5282	69	6	customer	customer	NOUN
easat-5282	69	7	commitment	commitment	NOUN
easat-5282	69	8	to	to	ADP
easat-5282	69	9	the	the	DET
easat-5282	69	10	brand	brand	NOUN
easat-5282	69	11	[	[	X
easat-5282	69	12	14	14	NUM
easat-5282	69	13	]	]	PUNCT
easat-5282	69	14	.	.	PUNCT
easat-5282	70	1	in	in	ADP
easat-5282	70	2	the	the	DET
easat-5282	70	3	future	future	NOUN
easat-5282	70	4	,	,	PUNCT
easat-5282	70	5	customers	customer	NOUN
easat-5282	70	6	intend	intend	VERB
easat-5282	70	7	to	to	PART
easat-5282	70	8	continue	continue	VERB
easat-5282	70	9	purchasing	purchase	VERB
easat-5282	70	10	that	that	DET
easat-5282	70	11	brand	brand	NOUN
easat-5282	70	12	,	,	PUNCT
easat-5282	70	13	have	have	VERB
easat-5282	70	14	positive	positive	ADJ
easat-5282	70	15	thoughts	thought	NOUN
easat-5282	70	16	about	about	ADP
easat-5282	70	17	the	the	DET
easat-5282	70	18	brand	brand	NOUN
easat-5282	70	19	and	and	CCONJ
easat-5282	70	20	recommend	recommend	VERB
easat-5282	70	21	that	that	DET
easat-5282	70	22	brand	brand	NOUN
easat-5282	70	23	to	to	ADP
easat-5282	70	24	others	other	NOUN
easat-5282	70	25	and	and	CCONJ
easat-5282	70	26	ignore	ignore	VERB
easat-5282	70	27	negative	negative	ADJ
easat-5282	70	28	brand	brand	NOUN
easat-5282	70	29	information	information	NOUN
easat-5282	70	30	[	[	X
easat-5282	70	31	15	15	NUM
easat-5282	70	32	]	]	PUNCT
easat-5282	70	33	.	.	PUNCT
easat-5282	71	1	essentially	essentially	ADV
easat-5282	71	2	,	,	PUNCT
easat-5282	71	3	brand	brand	NOUN
easat-5282	71	4	loyalty	loyalty	NOUN
easat-5282	71	5	comes	come	VERB
easat-5282	71	6	from	from	ADP
easat-5282	71	7	customers	customer	NOUN
easat-5282	71	8	continuously	continuously	ADV
easat-5282	71	9	searching	search	VERB
easat-5282	71	10	for	for	ADP
easat-5282	71	11	solutions	solution	NOUN
easat-5282	71	12	that	that	PRON
easat-5282	71	13	satisfy	satisfy	VERB
easat-5282	71	14	their	their	PRON
easat-5282	71	15	needs	need	NOUN
easat-5282	71	16	and	and	CCONJ
easat-5282	71	17	upgrade	upgrade	VERB
easat-5282	71	18	perceived	perceive	VERB
easat-5282	71	19	quality	quality	NOUN
easat-5282	71	20	.	.	PUNCT
easat-5282	72	1	therefore	therefore	ADV
easat-5282	72	2	,	,	PUNCT
easat-5282	72	3	there	there	PRON
easat-5282	72	4	will	will	AUX
easat-5282	72	5	be	be	AUX
easat-5282	72	6	a	a	DET
easat-5282	72	7	long	long	ADJ
easat-5282	72	8	-	-	PUNCT
easat-5282	72	9	term	term	NOUN
easat-5282	72	10	relationship	relationship	NOUN
easat-5282	72	11	with	with	ADP
easat-5282	72	12	a	a	DET
easat-5282	72	13	brand	brand	NOUN
easat-5282	72	14	that	that	PRON
easat-5282	72	15	they	they	PRON
easat-5282	72	16	identify	identify	VERB
easat-5282	72	17	as	as	ADP
easat-5282	72	18	having	have	VERB
easat-5282	72	19	all	all	DET
easat-5282	72	20	the	the	DET
easat-5282	72	21	qualities	quality	NOUN
easat-5282	72	22	they	they	PRON
easat-5282	72	23	are	be	AUX
easat-5282	72	24	looking	look	VERB
easat-5282	72	25	for	for	ADP
easat-5282	72	26	to	to	PART
easat-5282	72	27	satisfy	satisfy	VERB
easat-5282	72	28	their	their	PRON
easat-5282	72	29	need	need	NOUN
easat-5282	72	30	at	at	ADP
easat-5282	72	31	the	the	DET
easat-5282	72	32	optimal	optimal	ADJ
easat-5282	72	33	level	level	NOUN
easat-5282	72	34	[	[	X
easat-5282	72	35	15	15	NUM
easat-5282	72	36	]	]	PUNCT
easat-5282	72	37	.	.	PUNCT
easat-5282	73	1	actually	actually	ADV
easat-5282	73	2	,	,	PUNCT
easat-5282	73	3	enterprises	enterprise	NOUN
easat-5282	73	4	owning	own	VERB
easat-5282	73	5	brands	brand	NOUN
easat-5282	73	6	that	that	PRON
easat-5282	73	7	create	create	VERB
easat-5282	73	8	customer	customer	NOUN
easat-5282	73	9	loyalty	loyalty	NOUN
easat-5282	73	10	will	will	AUX
easat-5282	73	11	have	have	VERB
easat-5282	73	12	the	the	DET
easat-5282	73	13	ability	ability	NOUN
easat-5282	73	14	to	to	PART
easat-5282	73	15	generate	generate	VERB
easat-5282	73	16	high	high	ADJ
easat-5282	73	17	profits	profit	NOUN
easat-5282	73	18	.	.	PUNCT
easat-5282	74	1	kotler	kotler	PROPN
easat-5282	74	2	and	and	CCONJ
easat-5282	74	3	keller	keller	PROPN
easat-5282	75	1	[	[	X
easat-5282	75	2	16	16	NUM
easat-5282	75	3	]	]	PUNCT
easat-5282	75	4	pointed	point	VERB
easat-5282	75	5	out	out	ADP
easat-5282	75	6	:	:	PUNCT
easat-5282	75	7	when	when	SCONJ
easat-5282	75	8	implementing	implement	VERB
easat-5282	75	9	business	business	NOUN
easat-5282	75	10	activities	activity	NOUN
easat-5282	75	11	in	in	ADP
easat-5282	75	12	general	general	ADJ
easat-5282	75	13	and	and	CCONJ
easat-5282	75	14	marketing	marketing	NOUN
easat-5282	75	15	in	in	ADP
easat-5282	75	16	particular	particular	ADJ
easat-5282	75	17	based	base	VERB
easat-5282	75	18	on	on	ADP
easat-5282	75	19	the	the	DET
easat-5282	75	20	20	20	NUM
easat-5282	75	21	-	-	SYM
easat-5282	75	22	80	80	NUM
easat-5282	75	23	principle	principle	NOUN
easat-5282	75	24	(	(	PUNCT
easat-5282	75	25	the	the	DET
easat-5282	75	26	top	top	ADJ
easat-5282	75	27	20	20	NUM
easat-5282	75	28	%	%	NOUN
easat-5282	75	29	of	of	ADP
easat-5282	75	30	customers	customer	NOUN
easat-5282	75	31	can	can	AUX
easat-5282	75	32	generate	generate	VERB
easat-5282	75	33	80	80	NUM
easat-5282	75	34	%	%	NOUN
easat-5282	75	35	of	of	ADP
easat-5282	75	36	a	a	DET
easat-5282	75	37	company	company	NOUN
easat-5282	75	38	's	's	PART
easat-5282	75	39	profits	profit	NOUN
easat-5282	75	40	)	)	PUNCT
easat-5282	75	41	means	mean	VERB
easat-5282	75	42	that	that	SCONJ
easat-5282	75	43	businesses	business	NOUN
easat-5282	75	44	must	must	AUX
easat-5282	75	45	positively	positively	ADV
easat-5282	75	46	impact	impact	VERB
easat-5282	75	47	customer	customer	NOUN
easat-5282	75	48	loyalty	loyalty	NOUN
easat-5282	75	49	.	.	PUNCT
easat-5282	76	1	especially	especially	ADV
easat-5282	76	2	in	in	ADP
easat-5282	76	3	the	the	DET
easat-5282	76	4	context	context	NOUN
easat-5282	76	5	of	of	ADP
easat-5282	76	6	digital	digital	ADJ
easat-5282	76	7	transformation	transformation	NOUN
easat-5282	76	8	,	,	PUNCT
easat-5282	76	9	creating	create	VERB
easat-5282	76	10	good	good	ADJ
easat-5282	76	11	experiences	experience	NOUN
easat-5282	76	12	for	for	ADP
easat-5282	76	13	customers	customer	NOUN
easat-5282	76	14	is	be	AUX
easat-5282	76	15	extremely	extremely	ADV
easat-5282	76	16	crucial	crucial	ADJ
easat-5282	76	17	.	.	PUNCT
easat-5282	77	1	van	van	PROPN
easat-5282	77	2	raaij	raaij	PROPN
easat-5282	78	1	[	[	X
easat-5282	78	2	17	17	NUM
easat-5282	78	3	]	]	PUNCT
easat-5282	78	4	with	with	ADP
easat-5282	78	5	his	his	PRON
easat-5282	78	6	research	research	NOUN
easat-5282	78	7	also	also	ADV
easat-5282	78	8	affirmed	affirm	VERB
easat-5282	78	9	that	that	SCONJ
easat-5282	78	10	brand	brand	NOUN
easat-5282	78	11	loyalty	loyalty	NOUN
easat-5282	78	12	is	be	AUX
easat-5282	78	13	a	a	DET
easat-5282	78	14	positive	positive	ADJ
easat-5282	78	15	attitude	attitude	NOUN
easat-5282	78	16	and	and	CCONJ
easat-5282	78	17	a	a	DET
easat-5282	78	18	priority	priority	NOUN
easat-5282	78	19	that	that	PRON
easat-5282	78	20	facilitates	facilitates	AUX
easat-5282	78	21	repeat	repeat	VERB
easat-5282	78	22	purchases	purchase	NOUN
easat-5282	78	23	by	by	ADP
easat-5282	78	24	customers	customer	NOUN
easat-5282	78	25	,	,	PUNCT
easat-5282	78	26	not	not	PART
easat-5282	78	27	a	a	DET
easat-5282	78	28	purchase	purchase	NOUN
easat-5282	78	29	behavior	behavior	NOUN
easat-5282	78	30	.	.	PUNCT
easat-5282	79	1	in	in	ADP
easat-5282	79	2	fact	fact	NOUN
easat-5282	79	3	,	,	PUNCT
easat-5282	79	4	brand	brand	NOUN
easat-5282	79	5	loyalty	loyalty	NOUN
easat-5282	79	6	is	be	AUX
easat-5282	79	7	made	make	VERB
easat-5282	79	8	up	up	ADP
easat-5282	79	9	of	of	ADP
easat-5282	79	10	behavioral	behavioral	ADJ
easat-5282	79	11	loyalty	loyalty	NOUN
easat-5282	79	12	and	and	CCONJ
easat-5282	79	13	attitudinal	attitudinal	ADJ
easat-5282	79	14	loyalty	loyalty	NOUN
easat-5282	79	15	.	.	PUNCT
easat-5282	80	1	it	it	PRON
easat-5282	80	2	represents	represent	VERB
easat-5282	80	3	the	the	DET
easat-5282	80	4	customer	customer	NOUN
easat-5282	80	5	's	's	PART
easat-5282	80	6	repeat	repeat	NOUN
easat-5282	80	7	purchase	purchase	NOUN
easat-5282	80	8	frequency	frequency	NOUN
easat-5282	80	9	or	or	CCONJ
easat-5282	80	10	commitment	commitment	NOUN
easat-5282	80	11	preference	preference	NOUN
easat-5282	80	12	,	,	PUNCT
easat-5282	80	13	repeat	repeat	NOUN
easat-5282	80	14	purchase	purchase	NOUN
easat-5282	80	15	and	and	CCONJ
easat-5282	80	16	repeat	repeat	NOUN
easat-5282	80	17	purchase	purchase	NOUN
easat-5282	80	18	intention	intention	NOUN
easat-5282	80	19	[	[	X
easat-5282	80	20	18	18	NUM
easat-5282	80	21	,	,	PUNCT
easat-5282	80	22	19	19	NUM
easat-5282	80	23	]	]	PUNCT
easat-5282	80	24	.	.	PUNCT
easat-5282	81	1	2.3	2.3	NUM
easat-5282	81	2	.	.	PUNCT
easat-5282	81	3	proposed	propose	VERB
easat-5282	81	4	research	research	NOUN
easat-5282	81	5	model	model	NOUN
easat-5282	81	6	there	there	PRON
easat-5282	81	7	is	be	VERB
easat-5282	81	8	no	no	DET
easat-5282	81	9	doubt	doubt	NOUN
easat-5282	81	10	that	that	SCONJ
easat-5282	81	11	strong	strong	ADJ
easat-5282	81	12	development	development	NOUN
easat-5282	81	13	of	of	ADP
easat-5282	81	14	digital	digital	ADJ
easat-5282	81	15	technology	technology	NOUN
easat-5282	81	16	along	along	ADP
easat-5282	81	17	with	with	ADP
easat-5282	81	18	the	the	DET
easat-5282	81	19	technology	technology	NOUN
easat-5282	81	20	revolution	revolution	NOUN
easat-5282	81	21	has	have	AUX
easat-5282	81	22	changed	change	VERB
easat-5282	81	23	the	the	DET
easat-5282	81	24	quality	quality	NOUN
easat-5282	81	25	of	of	ADP
easat-5282	81	26	life	life	NOUN
easat-5282	81	27	,	,	PUNCT
easat-5282	81	28	the	the	DET
easat-5282	81	29	way	way	NOUN
easat-5282	81	30	enterprises	enterprise	NOUN
easat-5282	81	31	operate	operate	VERB
easat-5282	81	32	and	and	CCONJ
easat-5282	81	33	the	the	DET
easat-5282	81	34	behavior	behavior	NOUN
easat-5282	81	35	of	of	ADP
easat-5282	81	36	customers	customer	NOUN
easat-5282	81	37	around	around	ADP
easat-5282	81	38	the	the	DET
easat-5282	81	39	world	world	NOUN
easat-5282	81	40	.	.	PUNCT
easat-5282	82	1	this	this	PRON
easat-5282	82	2	opens	open	VERB
easat-5282	82	3	up	up	ADP
easat-5282	82	4	an	an	DET
easat-5282	82	5	era	era	NOUN
easat-5282	82	6	of	of	ADP
easat-5282	82	7	competition	competition	NOUN
easat-5282	82	8	between	between	ADP
easat-5282	82	9	businesses	business	NOUN
easat-5282	82	10	on	on	ADP
easat-5282	82	11	digital	digital	ADJ
easat-5282	82	12	platforms	platform	NOUN
easat-5282	82	13	.	.	PUNCT
easat-5282	83	1	actually	actually	ADV
easat-5282	83	2	,	,	PUNCT
easat-5282	83	3	the	the	DET
easat-5282	83	4	challenges	challenge	NOUN
easat-5282	83	5	of	of	ADP
easat-5282	83	6	mangrove	mangrove	PROPN
easat-5282	83	7	eco	eco	PROPN
easat-5282	83	8	-	-	PUNCT
easat-5282	83	9	toutism	toutism	NOUN
easat-5282	83	10	businesses	business	NOUN
easat-5282	83	11	are	be	AUX
easat-5282	83	12	increasingly	increasingly	ADV
easat-5282	83	13	greater	great	ADJ
easat-5282	83	14	as	as	SCONJ
easat-5282	83	15	today	today	NOUN
easat-5282	83	16	's	's	PART
easat-5282	83	17	customers	customer	NOUN
easat-5282	83	18	are	be	AUX
easat-5282	83	19	influenced	influence	VERB
easat-5282	83	20	and	and	CCONJ
easat-5282	83	21	depend	depend	VERB
easat-5282	83	22	more	more	ADJ
easat-5282	83	23	on	on	ADP
easat-5282	83	24	technology	technology	NOUN
easat-5282	83	25	applications	application	NOUN
easat-5282	83	26	.	.	PUNCT
easat-5282	84	1	therefore	therefore	ADV
easat-5282	84	2	,	,	PUNCT
easat-5282	84	3	brand	brand	NOUN
easat-5282	84	4	loyalty	loyalty	NOUN
easat-5282	84	5	of	of	ADP
easat-5282	84	6	customers	customer	NOUN
easat-5282	84	7	and	and	CCONJ
easat-5282	84	8	brand	brand	NOUN
easat-5282	84	9	attachment	attachment	NOUN
easat-5282	84	10	are	be	AUX
easat-5282	84	11	factors	factor	NOUN
easat-5282	84	12	that	that	PRON
easat-5282	84	13	create	create	VERB
easat-5282	84	14	success	success	NOUN
easat-5282	84	15	for	for	ADP
easat-5282	84	16	enterprises	enterprise	NOUN
easat-5282	84	17	in	in	ADP
easat-5282	84	18	the	the	DET
easat-5282	84	19	market	market	NOUN
easat-5282	84	20	competition	competition	NOUN
easat-5282	84	21	[	[	X
easat-5282	84	22	20	20	NUM
easat-5282	84	23	]	]	PUNCT
easat-5282	84	24	.	.	PUNCT
easat-5282	85	1	according	accord	VERB
easat-5282	85	2	to	to	ADP
easat-5282	85	3	severi	severi	NOUN
easat-5282	85	4	and	and	CCONJ
easat-5282	85	5	ling	ling	PROPN
easat-5282	85	6	[	[	X
easat-5282	85	7	21	21	NUM
easat-5282	85	8	]	]	X
easat-5282	85	9	brand	brand	NOUN
easat-5282	85	10	loyalty	loyalty	NOUN
easat-5282	85	11	is	be	AUX
easat-5282	85	12	obtained	obtain	VERB
easat-5282	85	13	when	when	SCONJ
easat-5282	85	14	customers	customer	NOUN
easat-5282	85	15	tend	tend	VERB
easat-5282	85	16	to	to	PART
easat-5282	85	17	remain	remain	VERB
easat-5282	85	18	loyal	loyal	ADJ
easat-5282	85	19	to	to	ADP
easat-5282	85	20	a	a	DET
easat-5282	85	21	brand	brand	NOUN
easat-5282	85	22	that	that	PRON
easat-5282	85	23	provides	provide	VERB
easat-5282	85	24	them	they	PRON
easat-5282	85	25	with	with	ADP
easat-5282	85	26	better	well	ADJ
easat-5282	85	27	products	product	NOUN
easat-5282	85	28	or	or	CCONJ
easat-5282	85	29	services	service	NOUN
easat-5282	85	30	than	than	ADP
easat-5282	85	31	another	another	DET
easat-5282	85	32	brand	brand	NOUN
easat-5282	85	33	.	.	PUNCT
easat-5282	86	1	to	to	PART
easat-5282	86	2	achieve	achieve	VERB
easat-5282	86	3	this	this	DET
easat-5282	86	4	goal	goal	NOUN
easat-5282	86	5	,	,	PUNCT
easat-5282	86	6	brands	brand	NOUN
easat-5282	86	7	require	require	VERB
easat-5282	86	8	optimal	optimal	ADJ
easat-5282	86	9	tools	tool	NOUN
easat-5282	86	10	.	.	PUNCT
easat-5282	87	1	additionally	additionally	ADV
easat-5282	87	2	,	,	PUNCT
easat-5282	87	3	brands	brand	NOUN
easat-5282	87	4	that	that	PRON
easat-5282	87	5	effectively	effectively	ADV
easat-5282	87	6	use	use	VERB
easat-5282	87	7	digital	digital	ADJ
easat-5282	87	8	marketing	marketing	NOUN
easat-5282	87	9	will	will	AUX
easat-5282	87	10	support	support	VERB
easat-5282	87	11	businesses	business	NOUN
easat-5282	87	12	in	in	ADP
easat-5282	87	13	promoting	promote	VERB
easat-5282	87	14	and	and	CCONJ
easat-5282	87	15	selling	sell	VERB
easat-5282	87	16	products	product	NOUN
easat-5282	87	17	/	/	SYM
easat-5282	87	18	services	service	NOUN
easat-5282	87	19	via	via	ADP
easat-5282	87	20	online	online	ADJ
easat-5282	87	21	channels	channel	NOUN
easat-5282	87	22	such	such	ADJ
easat-5282	87	23	as	as	ADP
easat-5282	87	24	social	social	ADJ
easat-5282	87	25	networks	network	NOUN
easat-5282	87	26	,	,	PUNCT
easat-5282	87	27	websites	website	NOUN
easat-5282	87	28	,	,	PUNCT
easat-5282	87	29	emails	email	NOUN
easat-5282	87	30	,	,	PUNCT
easat-5282	87	31	and	and	CCONJ
easat-5282	87	32	so	so	ADV
easat-5282	87	33	on	on	ADV
easat-5282	87	34	,	,	PUNCT
easat-5282	87	35	to	to	PART
easat-5282	87	36	reach	reach	VERB
easat-5282	87	37	target	target	NOUN
easat-5282	87	38	customers	customer	NOUN
easat-5282	87	39	and	and	CCONJ
easat-5282	87	40	create	create	VERB
easat-5282	87	41	customer	customer	NOUN
easat-5282	87	42	loyalty	loyalty	NOUN
easat-5282	87	43	with	with	ADP
easat-5282	87	44	wide	wide	ADJ
easat-5282	87	45	coverage	coverage	NOUN
easat-5282	87	46	and	and	CCONJ
easat-5282	87	47	balanced	balanced	ADJ
easat-5282	87	48	costs	cost	NOUN
easat-5282	87	49	.	.	PUNCT
easat-5282	88	1	erdoğmuş	erdoğmuş	PROPN
easat-5282	88	2	and	and	CCONJ
easat-5282	88	3	ergun	ergun	NOUN
easat-5282	88	4	[	[	X
easat-5282	88	5	7	7	NUM
easat-5282	88	6	]	]	PUNCT
easat-5282	88	7	affirm	affirm	NOUN
easat-5282	88	8	that	that	SCONJ
easat-5282	88	9	brand	brand	NOUN
easat-5282	88	10	loyalty	loyalty	NOUN
easat-5282	88	11	is	be	AUX
easat-5282	88	12	a	a	DET
easat-5282	88	13	vital	vital	ADJ
easat-5282	88	14	asset	asset	NOUN
easat-5282	88	15	for	for	ADP
easat-5282	88	16	businesses	business	NOUN
easat-5282	88	17	because	because	SCONJ
easat-5282	88	18	it	it	PRON
easat-5282	88	19	contributes	contribute	VERB
easat-5282	88	20	to	to	ADP
easat-5282	88	21	the	the	DET
easat-5282	88	22	continuity	continuity	NOUN
easat-5282	88	23	of	of	ADP
easat-5282	88	24	the	the	DET
easat-5282	88	25	customer	customer	NOUN
easat-5282	88	26	life	life	NOUN
easat-5282	88	27	cycle	cycle	NOUN
easat-5282	88	28	and	and	CCONJ
easat-5282	88	29	results	result	NOUN
easat-5282	88	30	in	in	ADP
easat-5282	88	31	positive	positive	ADJ
easat-5282	88	32	support	support	NOUN
easat-5282	88	33	for	for	ADP
easat-5282	88	34	services	service	NOUN
easat-5282	88	35	of	of	ADP
easat-5282	88	36	a	a	DET
easat-5282	88	37	specific	specific	ADJ
easat-5282	88	38	enterprise	enterprise	NOUN
easat-5282	88	39	in	in	ADP
easat-5282	88	40	the	the	DET
easat-5282	88	41	market	market	NOUN
easat-5282	88	42	.	.	PUNCT
easat-5282	89	1	undoubtedly	undoubtedly	ADV
easat-5282	89	2	,	,	PUNCT
easat-5282	89	3	digital	digital	ADJ
easat-5282	89	4	marketing	marketing	NOUN
easat-5282	89	5	has	have	VERB
easat-5282	89	6	the	the	DET
easat-5282	89	7	merit	merit	NOUN
easat-5282	89	8	of	of	ADP
easat-5282	89	9	creating	create	VERB
easat-5282	89	10	two	two	NUM
easat-5282	89	11	-	-	PUNCT
easat-5282	89	12	way	way	NOUN
easat-5282	89	13	interaction	interaction	NOUN
easat-5282	89	14	between	between	ADP
easat-5282	89	15	businesses	business	NOUN
easat-5282	89	16	and	and	CCONJ
easat-5282	89	17	customers	customer	NOUN
easat-5282	89	18	.	.	PUNCT
easat-5282	90	1	it	it	PRON
easat-5282	90	2	is	be	AUX
easat-5282	90	3	seen	see	VERB
easat-5282	90	4	ass	ass	NOUN
easat-5282	90	5	a	a	DET
easat-5282	90	6	crucial	crucial	ADJ
easat-5282	90	7	part	part	NOUN
easat-5282	90	8	of	of	ADP
easat-5282	90	9	the	the	DET
easat-5282	90	10	strategy	strategy	NOUN
easat-5282	90	11	to	to	PART
easat-5282	90	12	help	help	VERB
easat-5282	90	13	businesses	business	NOUN
easat-5282	90	14	not	not	PART
easat-5282	90	15	only	only	ADV
easat-5282	90	16	promote	promote	VERB
easat-5282	90	17	their	their	PRON
easat-5282	90	18	brands	brand	NOUN
easat-5282	90	19	but	but	CCONJ
easat-5282	90	20	also	also	ADV
easat-5282	90	21	build	build	VERB
easat-5282	90	22	relationships	relationship	NOUN
easat-5282	90	23	with	with	ADP
easat-5282	90	24	customers	customer	NOUN
easat-5282	90	25	and	and	CCONJ
easat-5282	90	26	increase	increase	VERB
easat-5282	90	27	brand	brand	NOUN
easat-5282	90	28	trust	trust	NOUN
easat-5282	90	29	,	,	PUNCT
easat-5282	90	30	contributing	contribute	VERB
easat-5282	90	31	to	to	PART
easat-5282	90	32	obtain	obtain	VERB
easat-5282	90	33	sustainable	sustainable	ADJ
easat-5282	90	34	growth	growth	NOUN
easat-5282	90	35	and	and	CCONJ
easat-5282	90	36	development	development	NOUN
easat-5282	90	37	.	.	PUNCT
easat-5282	91	1	thus	thus	ADV
easat-5282	91	2	,	,	PUNCT
easat-5282	91	3	brand	brand	NOUN
easat-5282	91	4	loyalty	loyalty	NOUN
easat-5282	91	5	represents	represent	VERB
easat-5282	91	6	a	a	DET
easat-5282	91	7	customer	customer	NOUN
easat-5282	91	8	's	's	PART
easat-5282	91	9	long	long	ADJ
easat-5282	91	10	-	-	PUNCT
easat-5282	91	11	term	term	NOUN
easat-5282	91	12	commitment	commitment	NOUN
easat-5282	91	13	to	to	ADP
easat-5282	91	14	a	a	DET
easat-5282	91	15	brand	brand	NOUN
easat-5282	91	16	and	and	CCONJ
easat-5282	91	17	is	be	AUX
easat-5282	91	18	used	use	VERB
easat-5282	91	19	in	in	ADP
easat-5282	91	20	research	research	NOUN
easat-5282	91	21	to	to	PART
easat-5282	91	22	consider	consider	VERB
easat-5282	91	23	both	both	DET
easat-5282	91	24	attitudes	attitude	NOUN
easat-5282	91	25	and	and	CCONJ
easat-5282	91	26	behaviors	behavior	NOUN
easat-5282	91	27	reflected	reflect	VERB
easat-5282	91	28	in	in	ADP
easat-5282	91	29	price	price	NOUN
easat-5282	91	30	acceptance	acceptance	NOUN
easat-5282	91	31	,	,	PUNCT
easat-5282	91	32	intention	intention	NOUN
easat-5282	91	33	to	to	PART
easat-5282	91	34	continue	continue	VERB
easat-5282	91	35	using	use	VERB
easat-5282	91	36	the	the	DET
easat-5282	91	37	brand	brand	NOUN
easat-5282	91	38	for	for	ADP
easat-5282	91	39	a	a	DET
easat-5282	91	40	long	long	ADJ
easat-5282	91	41	time	time	NOUN
easat-5282	91	42	and	and	CCONJ
easat-5282	91	43	repeat	repeat	VERB
easat-5282	91	44	brand	brand	NOUN
easat-5282	91	45	usage	usage	NOUN
easat-5282	91	46	behavior	behavior	NOUN
easat-5282	91	47	.	.	PUNCT
easat-5282	92	1	683	683	NUM
easat-5282	92	2	edelweiss	edelweiss	PROPN
easat-5282	92	3	applied	apply	VERB
easat-5282	92	4	science	science	NOUN
easat-5282	92	5	and	and	CCONJ
easat-5282	92	6	technology	technology	NOUN
easat-5282	92	7	issn	issn	PROPN
easat-5282	92	8	:	:	PUNCT
easat-5282	92	9	2576	2576	NUM
easat-5282	92	10	-	-	SYM
easat-5282	92	11	8484	8484	NUM
easat-5282	92	12	vol	vol	NOUN
easat-5282	92	13	.	.	PROPN
easat-5282	93	1	9	9	NUM
easat-5282	93	2	,	,	PUNCT
easat-5282	93	3	no	no	INTJ
easat-5282	93	4	.	.	NOUN
easat-5282	94	1	3	3	NUM
easat-5282	94	2	:	:	PUNCT
easat-5282	94	3	680	680	NUM
easat-5282	94	4	-	-	SYM
easat-5282	94	5	688	688	NUM
easat-5282	94	6	,	,	PUNCT
easat-5282	94	7	2025	2025	NUM
easat-5282	94	8	doi	doi	NOUN
easat-5282	94	9	:	:	PUNCT
easat-5282	94	10	10.55214/25768484.v9i3.5281	10.55214/25768484.v9i3.5281	NUM
easat-5282	94	11	©	©	ADP
easat-5282	94	12	2025	2025	NUM
easat-5282	94	13	by	by	ADP
easat-5282	94	14	the	the	DET
easat-5282	94	15	authors	author	NOUN
easat-5282	94	16	;	;	PUNCT
easat-5282	94	17	licensee	licensee	PROPN
easat-5282	94	18	learning	learning	NOUN
easat-5282	94	19	gate	gate	NOUN
easat-5282	94	20	in	in	ADP
easat-5282	94	21	reality	reality	NOUN
easat-5282	94	22	,	,	PUNCT
easat-5282	94	23	digital	digital	ADJ
easat-5282	94	24	marketing	marketing	NOUN
easat-5282	94	25	tools	tool	NOUN
easat-5282	94	26	utilized	utilize	VERB
easat-5282	94	27	to	to	AUX
easat-5282	94	28	influence	influence	VERB
easat-5282	94	29	customer	customer	NOUN
easat-5282	94	30	brand	brand	NOUN
easat-5282	94	31	loyalty	loyalty	NOUN
easat-5282	94	32	in	in	ADP
easat-5282	94	33	the	the	DET
easat-5282	94	34	mangrove	mangrove	NOUN
easat-5282	94	35	ecotoutism	ecotoutism	NOUN
easat-5282	94	36	sector	sector	NOUN
easat-5282	94	37	include	include	VERB
easat-5282	94	38	:	:	PUNCT
easat-5282	94	39	owned	own	VERB
easat-5282	94	40	media	medium	NOUN
easat-5282	94	41	are	be	AUX
easat-5282	94	42	channels	channel	NOUN
easat-5282	94	43	owned	own	VERB
easat-5282	94	44	by	by	ADP
easat-5282	94	45	mangrove	mangrove	PROPN
easat-5282	94	46	eco	eco	PROPN
easat-5282	94	47	-	-	PUNCT
easat-5282	94	48	toutism	toutism	NOUN
easat-5282	94	49	brands	brand	NOUN
easat-5282	94	50	,	,	PUNCT
easat-5282	94	51	which	which	PRON
easat-5282	94	52	often	often	ADV
easat-5282	94	53	consist	consist	VERB
easat-5282	94	54	of	of	ADP
easat-5282	94	55	websites	website	NOUN
easat-5282	94	56	,	,	PUNCT
easat-5282	94	57	microsites	microsite	NOUN
easat-5282	94	58	or	or	CCONJ
easat-5282	94	59	blogs	blog	NOUN
easat-5282	94	60	,	,	PUNCT
easat-5282	94	61	...	...	PUNCT
easat-5282	95	1	connecting	connect	VERB
easat-5282	95	2	to	to	PART
easat-5282	95	3	create	create	VERB
easat-5282	95	4	brand	brand	NOUN
easat-5282	95	5	awareness	awareness	NOUN
easat-5282	95	6	and	and	CCONJ
easat-5282	95	7	maintain	maintain	VERB
easat-5282	95	8	customer	customer	NOUN
easat-5282	95	9	loyalty	loyalty	NOUN
easat-5282	95	10	toward	toward	ADP
easat-5282	95	11	the	the	DET
easat-5282	95	12	brand	brand	NOUN
easat-5282	95	13	that	that	PRON
easat-5282	95	14	mangrove	mangrove	VERB
easat-5282	95	15	eco	eco	NOUN
easat-5282	95	16	-	-	PUNCT
easat-5282	95	17	toutism	toutism	NOUN
easat-5282	95	18	enterprises	enterprise	NOUN
easat-5282	95	19	create	create	VERB
easat-5282	95	20	and	and	CCONJ
easat-5282	95	21	develop	develop	VERB
easat-5282	95	22	.	.	PUNCT
easat-5282	96	1	the	the	DET
easat-5282	96	2	focus	focus	NOUN
easat-5282	96	3	is	be	AUX
easat-5282	96	4	on	on	ADP
easat-5282	96	5	web	web	NOUN
easat-5282	96	6	/	/	SYM
easat-5282	96	7	blog	blog	NOUN
easat-5282	96	8	tools	tool	NOUN
easat-5282	96	9	because	because	SCONJ
easat-5282	96	10	when	when	SCONJ
easat-5282	96	11	a	a	DET
easat-5282	96	12	brand	brand	NOUN
easat-5282	96	13	uses	use	VERB
easat-5282	96	14	digital	digital	ADJ
easat-5282	96	15	marketing	marketing	NOUN
easat-5282	96	16	,	,	PUNCT
easat-5282	96	17	measurement	measurement	NOUN
easat-5282	96	18	is	be	AUX
easat-5282	96	19	more	more	ADV
easat-5282	96	20	effective	effective	ADJ
easat-5282	96	21	.	.	PUNCT
easat-5282	97	1	interestingly	interestingly	ADV
easat-5282	97	2	,	,	PUNCT
easat-5282	97	3	brands	brand	NOUN
easat-5282	97	4	can	can	AUX
easat-5282	97	5	audit	audit	VERB
easat-5282	97	6	the	the	DET
easat-5282	97	7	number	number	NOUN
easat-5282	97	8	of	of	ADP
easat-5282	97	9	visitors	visitor	NOUN
easat-5282	97	10	to	to	ADP
easat-5282	97	11	the	the	DET
easat-5282	97	12	website	website	NOUN
easat-5282	97	13	or	or	CCONJ
easat-5282	97	14	social	social	ADJ
easat-5282	97	15	media	medium	NOUN
easat-5282	97	16	pages	page	NOUN
easat-5282	97	17	,	,	PUNCT
easat-5282	97	18	the	the	DET
easat-5282	97	19	number	number	NOUN
easat-5282	97	20	of	of	ADP
easat-5282	97	21	clicks	click	NOUN
easat-5282	97	22	on	on	ADP
easat-5282	97	23	an	an	DET
easat-5282	97	24	ad	ad	NOUN
easat-5282	97	25	,	,	PUNCT
easat-5282	97	26	the	the	DET
easat-5282	97	27	number	number	NOUN
easat-5282	97	28	of	of	ADP
easat-5282	97	29	online	online	ADJ
easat-5282	97	30	purchases	purchase	NOUN
easat-5282	97	31	made	make	VERB
easat-5282	97	32	and	and	CCONJ
easat-5282	97	33	the	the	DET
easat-5282	97	34	amount	amount	NOUN
easat-5282	97	35	of	of	ADP
easat-5282	97	36	time	time	NOUN
easat-5282	97	37	customers	customer	NOUN
easat-5282	97	38	spend	spend	VERB
easat-5282	97	39	on	on	ADP
easat-5282	97	40	the	the	DET
easat-5282	97	41	website	website	NOUN
easat-5282	97	42	[	[	X
easat-5282	97	43	22	22	NUM
easat-5282	97	44	]	]	PUNCT
easat-5282	97	45	.	.	PUNCT
easat-5282	98	1	h1	h1	PROPN
easat-5282	98	2	:	:	PUNCT
easat-5282	98	3	website	website	NOUN
easat-5282	98	4	positively	positively	ADV
easat-5282	98	5	affects	affect	VERB
easat-5282	98	6	mangrove	mangrove	NOUN
easat-5282	98	7	ecotourism	ecotourism	NOUN
easat-5282	98	8	brand	brand	NOUN
easat-5282	98	9	loyalty	loyalty	NOUN
easat-5282	98	10	of	of	ADP
easat-5282	98	11	gen	gen	PROPN
easat-5282	98	12	z	z	PROPN
easat-5282	98	13	paid	pay	VERB
easat-5282	98	14	media	medium	NOUN
easat-5282	98	15	is	be	AUX
easat-5282	98	16	a	a	DET
easat-5282	98	17	form	form	NOUN
easat-5282	98	18	of	of	ADP
easat-5282	98	19	media	medium	NOUN
easat-5282	98	20	to	to	PART
easat-5282	98	21	be	be	AUX
easat-5282	98	22	reimbursed	reimburse	VERB
easat-5282	98	23	.	.	PUNCT
easat-5282	99	1	in	in	ADP
easat-5282	99	2	reality	reality	NOUN
easat-5282	99	3	,	,	PUNCT
easat-5282	99	4	enterprises	enterprise	NOUN
easat-5282	99	5	pay	pay	VERB
easat-5282	99	6	for	for	ADP
easat-5282	99	7	these	these	DET
easat-5282	99	8	channels	channel	NOUN
easat-5282	99	9	to	to	PART
easat-5282	99	10	perform	perform	VERB
easat-5282	99	11	on	on	ADP
easat-5282	99	12	-	-	PUNCT
easat-5282	99	13	demand	demand	NOUN
easat-5282	99	14	advertising	advertising	NOUN
easat-5282	99	15	(	(	PUNCT
easat-5282	99	16	such	such	ADJ
easat-5282	99	17	as	as	ADP
easat-5282	99	18	display	display	NOUN
easat-5282	99	19	advertising	advertising	NOUN
easat-5282	99	20	,	,	PUNCT
easat-5282	99	21	social	social	ADJ
easat-5282	99	22	ads	ad	NOUN
easat-5282	99	23	,	,	PUNCT
easat-5282	99	24	search	search	NOUN
easat-5282	99	25	display	display	NOUN
easat-5282	99	26	advertising	advertising	NOUN
easat-5282	99	27	,	,	PUNCT
easat-5282	99	28	kols	kol	NOUN
easat-5282	99	29	,	,	PUNCT
easat-5282	99	30	retargeting	retargete	VERB
easat-5282	99	31	,	,	PUNCT
easat-5282	99	32	and	and	CCONJ
easat-5282	99	33	so	so	ADV
easat-5282	99	34	on	on	ADV
easat-5282	99	35	)	)	PUNCT
easat-5282	99	36	,	,	PUNCT
easat-5282	99	37	perform	perform	VERB
easat-5282	99	38	the	the	DET
easat-5282	99	39	process	process	NOUN
easat-5282	99	40	of	of	ADP
easat-5282	99	41	enhancing	enhance	VERB
easat-5282	99	42	brand	brand	NOUN
easat-5282	99	43	awareness	awareness	NOUN
easat-5282	99	44	and	and	CCONJ
easat-5282	99	45	stimulate	stimulate	VERB
easat-5282	99	46	customers	customer	NOUN
easat-5282	99	47	to	to	PART
easat-5282	99	48	make	make	VERB
easat-5282	99	49	commitments	commitment	NOUN
easat-5282	99	50	to	to	ADP
easat-5282	99	51	selected	select	VERB
easat-5282	99	52	brands	brand	NOUN
easat-5282	99	53	.	.	PUNCT
easat-5282	100	1	apparently	apparently	ADV
easat-5282	100	2	,	,	PUNCT
easat-5282	100	3	display	display	NOUN
easat-5282	100	4	advertising	advertising	NOUN
easat-5282	100	5	campaigns	campaign	NOUN
easat-5282	100	6	have	have	VERB
easat-5282	100	7	a	a	DET
easat-5282	100	8	broad	broad	ADJ
easat-5282	100	9	reach	reach	NOUN
easat-5282	100	10	and	and	CCONJ
easat-5282	100	11	can	can	AUX
easat-5282	100	12	help	help	VERB
easat-5282	100	13	enterprises	enterprise	NOUN
easat-5282	100	14	achieve	achieve	VERB
easat-5282	100	15	their	their	PRON
easat-5282	100	16	campaign	campaign	NOUN
easat-5282	100	17	goals	goal	NOUN
easat-5282	100	18	by	by	ADP
easat-5282	100	19	reaching	reach	VERB
easat-5282	100	20	customers	customer	NOUN
easat-5282	100	21	on	on	ADP
easat-5282	100	22	every	every	DET
easat-5282	100	23	brand	brand	NOUN
easat-5282	100	24	platform	platform	NOUN
easat-5282	100	25	that	that	PRON
easat-5282	100	26	mangrove	mangrove	VERB
easat-5282	100	27	ecotourism	ecotourism	NOUN
easat-5282	100	28	developers	developer	NOUN
easat-5282	100	29	are	be	AUX
easat-5282	100	30	using	use	VERB
easat-5282	100	31	.	.	PUNCT
easat-5282	101	1	h2	h2	NOUN
easat-5282	101	2	:	:	PUNCT
easat-5282	101	3	display	display	NOUN
easat-5282	101	4	advertising	advertising	NOUN
easat-5282	101	5	has	have	VERB
easat-5282	101	6	a	a	DET
easat-5282	101	7	positive	positive	ADJ
easat-5282	101	8	impact	impact	NOUN
easat-5282	101	9	on	on	ADP
easat-5282	101	10	gen	gen	PROPN
easat-5282	101	11	z	z	PROPN
easat-5282	101	12	's	's	PART
easat-5282	101	13	mangrove	mangrove	ADJ
easat-5282	101	14	brand	brand	NOUN
easat-5282	101	15	loyalty	loyalty	NOUN
easat-5282	101	16	search	search	NOUN
easat-5282	101	17	engine	engine	NOUN
easat-5282	101	18	optimization	optimization	NOUN
easat-5282	101	19	:	:	PUNCT
easat-5282	101	20	a	a	DET
easat-5282	101	21	search	search	NOUN
easat-5282	101	22	engine	engine	NOUN
easat-5282	101	23	is	be	AUX
easat-5282	101	24	a	a	DET
easat-5282	101	25	software	software	NOUN
easat-5282	101	26	that	that	PRON
easat-5282	101	27	allows	allow	VERB
easat-5282	101	28	users	user	NOUN
easat-5282	101	29	to	to	PART
easat-5282	101	30	search	search	VERB
easat-5282	101	31	and	and	CCONJ
easat-5282	101	32	read	read	VERB
easat-5282	101	33	information	information	NOUN
easat-5282	101	34	contained	contain	VERB
easat-5282	101	35	within	within	ADP
easat-5282	101	36	that	that	DET
easat-5282	101	37	software	software	NOUN
easat-5282	101	38	,	,	PUNCT
easat-5282	101	39	on	on	ADP
easat-5282	101	40	a	a	DET
easat-5282	101	41	website	website	NOUN
easat-5282	101	42	,	,	PUNCT
easat-5282	101	43	a	a	DET
easat-5282	101	44	domain	domain	NOUN
easat-5282	101	45	,	,	PUNCT
easat-5282	101	46	numerous	numerous	ADJ
easat-5282	101	47	different	different	ADJ
easat-5282	101	48	domain	domain	NOUN
easat-5282	101	49	names	name	NOUN
easat-5282	101	50	,	,	PUNCT
easat-5282	101	51	or	or	CCONJ
easat-5282	101	52	across	across	ADP
easat-5282	101	53	the	the	DET
easat-5282	101	54	entire	entire	ADJ
easat-5282	101	55	internet	internet	NOUN
easat-5282	101	56	,	,	PUNCT
easat-5282	101	57	mobile	mobile	NOUN
easat-5282	101	58	platforms	platform	NOUN
easat-5282	101	59	and	and	CCONJ
easat-5282	101	60	search	search	NOUN
easat-5282	101	61	engine	engine	NOUN
easat-5282	101	62	optimization	optimization	NOUN
easat-5282	101	63	(	(	PUNCT
easat-5282	101	64	seo	seo	NOUN
easat-5282	101	65	)	)	PUNCT
easat-5282	102	1	[	[	X
easat-5282	102	2	23	23	NUM
easat-5282	102	3	]	]	PUNCT
easat-5282	102	4	.	.	PUNCT
easat-5282	103	1	search	search	NOUN
easat-5282	103	2	engine	engine	NOUN
easat-5282	103	3	marketing	marketing	NOUN
easat-5282	103	4	(	(	PUNCT
easat-5282	103	5	sem	sem	NOUN
easat-5282	103	6	)	)	PUNCT
easat-5282	103	7	refers	refer	VERB
easat-5282	103	8	to	to	ADP
easat-5282	103	9	the	the	DET
easat-5282	103	10	process	process	NOUN
easat-5282	103	11	of	of	ADP
easat-5282	103	12	driving	drive	VERB
easat-5282	103	13	traffic	traffic	NOUN
easat-5282	103	14	and	and	CCONJ
easat-5282	103	15	gaining	gain	VERB
easat-5282	103	16	visibility	visibility	NOUN
easat-5282	103	17	from	from	ADP
easat-5282	103	18	search	search	NOUN
easat-5282	103	19	engines	engine	NOUN
easat-5282	103	20	through	through	ADP
easat-5282	103	21	paid	pay	VERB
easat-5282	103	22	advertising	advertising	NOUN
easat-5282	103	23	(	(	PUNCT
easat-5282	103	24	ppc	ppc	NOUN
easat-5282	103	25	)	)	PUNCT
easat-5282	103	26	and	and	CCONJ
easat-5282	103	27	search	search	NOUN
easat-5282	103	28	engine	engine	NOUN
easat-5282	103	29	optimization	optimization	NOUN
easat-5282	103	30	(	(	PUNCT
easat-5282	103	31	seo	seo	NOUN
easat-5282	103	32	)	)	PUNCT
easat-5282	103	33	.	.	PUNCT
easat-5282	104	1	in	in	ADP
easat-5282	104	2	addition	addition	NOUN
easat-5282	104	3	,	,	PUNCT
easat-5282	104	4	other	other	ADJ
easat-5282	104	5	studies	study	NOUN
easat-5282	104	6	also	also	ADV
easat-5282	104	7	suggest	suggest	VERB
easat-5282	104	8	that	that	SCONJ
easat-5282	104	9	search	search	NOUN
easat-5282	104	10	engine	engine	NOUN
easat-5282	104	11	optimization	optimization	NOUN
easat-5282	104	12	is	be	AUX
easat-5282	104	13	also	also	ADV
easat-5282	104	14	one	one	NUM
easat-5282	104	15	of	of	ADP
easat-5282	104	16	the	the	DET
easat-5282	104	17	useful	useful	ADJ
easat-5282	104	18	tools	tool	NOUN
easat-5282	104	19	that	that	PRON
easat-5282	104	20	helps	help	VERB
easat-5282	104	21	mangrove	mangrove	VERB
easat-5282	104	22	eco	eco	NOUN
easat-5282	104	23	-	-	PUNCT
easat-5282	104	24	toutism	toutism	NOUN
easat-5282	104	25	brands	brand	NOUN
easat-5282	104	26	reach	reach	VERB
easat-5282	104	27	their	their	PRON
easat-5282	104	28	customers	customer	NOUN
easat-5282	104	29	.	.	PUNCT
easat-5282	105	1	in	in	ADP
easat-5282	105	2	terms	term	NOUN
easat-5282	105	3	of	of	ADP
easat-5282	105	4	search	search	NOUN
easat-5282	105	5	engine	engine	NOUN
easat-5282	105	6	optimization	optimization	NOUN
easat-5282	105	7	,	,	PUNCT
easat-5282	105	8	it	it	PRON
easat-5282	105	9	is	be	AUX
easat-5282	105	10	performed	perform	VERB
easat-5282	105	11	by	by	ADP
easat-5282	105	12	using	use	VERB
easat-5282	105	13	keywords	keyword	NOUN
easat-5282	105	14	that	that	PRON
easat-5282	105	15	search	search	NOUN
easat-5282	105	16	engine	engine	NOUN
easat-5282	105	17	users	user	NOUN
easat-5282	105	18	have	have	AUX
easat-5282	105	19	entered	enter	VERB
easat-5282	105	20	to	to	PART
easat-5282	105	21	determine	determine	VERB
easat-5282	105	22	the	the	DET
easat-5282	105	23	relevance	relevance	NOUN
easat-5282	105	24	of	of	ADP
easat-5282	105	25	a	a	DET
easat-5282	105	26	web	web	NOUN
easat-5282	105	27	page	page	NOUN
easat-5282	105	28	to	to	ADP
easat-5282	105	29	the	the	DET
easat-5282	105	30	user	user	NOUN
easat-5282	105	31	's	's	PART
easat-5282	105	32	needs	need	NOUN
easat-5282	105	33	,	,	PUNCT
easat-5282	105	34	influence	influence	VERB
easat-5282	105	35	its	its	PRON
easat-5282	105	36	brand	brand	NOUN
easat-5282	105	37	identity	identity	NOUN
easat-5282	105	38	development	development	NOUN
easat-5282	105	39	and	and	CCONJ
easat-5282	105	40	is	be	AUX
easat-5282	105	41	the	the	DET
easat-5282	105	42	foundation	foundation	NOUN
easat-5282	105	43	for	for	ADP
easat-5282	105	44	creating	create	VERB
easat-5282	105	45	customer	customer	NOUN
easat-5282	105	46	brand	brand	NOUN
easat-5282	105	47	loyalty	loyalty	NOUN
easat-5282	105	48	[	[	X
easat-5282	105	49	24	24	NUM
easat-5282	105	50	]	]	PUNCT
easat-5282	105	51	.	.	PUNCT
easat-5282	106	1	h3	h3	NOUN
easat-5282	106	2	:	:	PUNCT
easat-5282	106	3	search	search	NOUN
easat-5282	106	4	engines	engine	NOUN
easat-5282	106	5	positively	positively	ADV
easat-5282	106	6	impact	impact	VERB
easat-5282	106	7	mangrove	mangrove	NOUN
easat-5282	106	8	ecotourism	ecotourism	NOUN
easat-5282	106	9	brand	brand	NOUN
easat-5282	106	10	loyalty	loyalty	NOUN
easat-5282	106	11	of	of	ADP
easat-5282	106	12	gen	gen	PROPN
easat-5282	106	13	z	z	PROPN
easat-5282	106	14	social	social	ADJ
easat-5282	106	15	media	medium	NOUN
easat-5282	106	16	marketing	marketing	NOUN
easat-5282	106	17	is	be	AUX
easat-5282	106	18	the	the	DET
easat-5282	106	19	form	form	NOUN
easat-5282	106	20	of	of	ADP
easat-5282	106	21	promotion	promotion	NOUN
easat-5282	106	22	via	via	ADP
easat-5282	106	23	websites	website	NOUN
easat-5282	106	24	such	such	ADJ
easat-5282	106	25	as	as	ADP
easat-5282	106	26	facebook	facebook	PROPN
easat-5282	106	27	,	,	PUNCT
easat-5282	106	28	instagram	instagram	PROPN
easat-5282	106	29	,	,	PUNCT
easat-5282	106	30	tiktok	tiktok	NOUN
easat-5282	106	31	,	,	PUNCT
easat-5282	106	32	etc	etc	X
easat-5282	106	33	.	.	X
easat-5282	106	34	indeed	indeed	ADV
easat-5282	106	35	,	,	PUNCT
easat-5282	106	36	marketing	market	VERB
easat-5282	106	37	via	via	ADP
easat-5282	106	38	social	social	ADJ
easat-5282	106	39	networks	network	NOUN
easat-5282	106	40	helps	helps	AUX
easat-5282	106	41	reach	reach	VERB
easat-5282	106	42	more	more	ADJ
easat-5282	106	43	people	people	NOUN
easat-5282	106	44	,	,	PUNCT
easat-5282	106	45	provide	provide	VERB
easat-5282	106	46	quickly	quickly	ADV
easat-5282	106	47	and	and	CCONJ
easat-5282	106	48	promptly	promptly	ADV
easat-5282	106	49	a	a	DET
easat-5282	106	50	variety	variety	NOUN
easat-5282	106	51	of	of	ADP
easat-5282	106	52	information	information	NOUN
easat-5282	106	53	.	.	PUNCT
easat-5282	107	1	moreover	moreover	ADV
easat-5282	107	2	,	,	PUNCT
easat-5282	107	3	through	through	ADP
easat-5282	107	4	social	social	ADJ
easat-5282	107	5	networking	network	VERB
easat-5282	107	6	channels	channel	NOUN
easat-5282	107	7	,	,	PUNCT
easat-5282	107	8	enterprises	enterprise	NOUN
easat-5282	107	9	can	can	AUX
easat-5282	107	10	interact	interact	VERB
easat-5282	107	11	directly	directly	ADV
easat-5282	107	12	with	with	ADP
easat-5282	107	13	customers	customer	NOUN
easat-5282	107	14	and	and	CCONJ
easat-5282	107	15	evaluate	evaluate	VERB
easat-5282	107	16	the	the	DET
easat-5282	107	17	level	level	NOUN
easat-5282	107	18	of	of	ADP
easat-5282	107	19	customer	customer	NOUN
easat-5282	107	20	satisfaction	satisfaction	NOUN
easat-5282	107	21	through	through	ADP
easat-5282	107	22	reviews	review	NOUN
easat-5282	107	23	.	.	PUNCT
easat-5282	108	1	enterprises	enterprise	NOUN
easat-5282	108	2	can	can	AUX
easat-5282	108	3	also	also	ADV
easat-5282	108	4	run	run	VERB
easat-5282	108	5	advertisments	advertisment	NOUN
easat-5282	108	6	on	on	ADP
easat-5282	108	7	social	social	ADJ
easat-5282	108	8	networks	network	NOUN
easat-5282	108	9	to	to	PART
easat-5282	108	10	reach	reach	VERB
easat-5282	108	11	the	the	DET
easat-5282	108	12	right	right	ADJ
easat-5282	108	13	target	target	NOUN
easat-5282	108	14	customer	customer	NOUN
easat-5282	108	15	group	group	NOUN
easat-5282	108	16	and	and	CCONJ
easat-5282	108	17	,	,	PUNCT
easat-5282	108	18	importantly	importantly	ADV
easat-5282	108	19	,	,	PUNCT
easat-5282	108	20	create	create	VERB
easat-5282	108	21	customer	customer	NOUN
easat-5282	108	22	loyalty	loyalty	NOUN
easat-5282	108	23	to	to	ADP
easat-5282	108	24	the	the	DET
easat-5282	108	25	mangrove	mangrove	NOUN
easat-5282	108	26	ecotourism	ecotourism	NOUN
easat-5282	108	27	brand	brand	NOUN
easat-5282	108	28	.	.	PUNCT
easat-5282	109	1	h4	h4	NOUN
easat-5282	109	2	:	:	PUNCT
easat-5282	109	3	social	social	ADJ
easat-5282	109	4	media	medium	NOUN
easat-5282	109	5	marketing	marketing	NOUN
easat-5282	109	6	positively	positively	ADV
easat-5282	109	7	impacts	impact	VERB
easat-5282	109	8	mangrove	mangrove	NOUN
easat-5282	109	9	ecotourism	ecotourism	NOUN
easat-5282	109	10	brand	brand	NOUN
easat-5282	109	11	loyalty	loyalty	NOUN
easat-5282	109	12	of	of	ADP
easat-5282	109	13	gen	gen	PROPN
easat-5282	109	14	z.	z.	PROPN
easat-5282	109	15	2.4	2.4	NUM
easat-5282	109	16	.	.	PUNCT
easat-5282	110	1	research	research	NOUN
easat-5282	110	2	methodology	methodology	NOUN
easat-5282	110	3	the	the	DET
easat-5282	110	4	research	research	NOUN
easat-5282	110	5	was	be	AUX
easat-5282	110	6	conducted	conduct	VERB
easat-5282	110	7	using	use	VERB
easat-5282	110	8	qualitative	qualitative	ADJ
easat-5282	110	9	research	research	NOUN
easat-5282	110	10	methods	method	NOUN
easat-5282	110	11	combined	combine	VERB
easat-5282	110	12	with	with	ADP
easat-5282	110	13	quantitative	quantitative	ADJ
easat-5282	110	14	research	research	NOUN
easat-5282	110	15	.	.	PUNCT
easat-5282	111	1	qualitative	qualitative	ADJ
easat-5282	111	2	research	research	NOUN
easat-5282	111	3	aims	aim	VERB
easat-5282	111	4	to	to	PART
easat-5282	111	5	discover	discover	VERB
easat-5282	111	6	research	research	NOUN
easat-5282	111	7	problems	problem	NOUN
easat-5282	111	8	through	through	ADP
easat-5282	111	9	document	document	NOUN
easat-5282	111	10	research	research	NOUN
easat-5282	111	11	methods	method	NOUN
easat-5282	111	12	.	.	PUNCT
easat-5282	112	1	analysis	analysis	NOUN
easat-5282	112	2	and	and	CCONJ
easat-5282	112	3	synthesis	synthesis	NOUN
easat-5282	112	4	methods	method	NOUN
easat-5282	112	5	are	be	AUX
easat-5282	112	6	utilized	utilize	VERB
easat-5282	112	7	to	to	PART
easat-5282	112	8	collect	collect	VERB
easat-5282	112	9	information	information	NOUN
easat-5282	112	10	about	about	ADP
easat-5282	112	11	previous	previous	ADJ
easat-5282	112	12	research	research	NOUN
easat-5282	112	13	works	work	NOUN
easat-5282	112	14	.	.	PUNCT
easat-5282	113	1	the	the	DET
easat-5282	113	2	theoretical	theoretical	ADJ
easat-5282	113	3	framework	framework	NOUN
easat-5282	113	4	is	be	AUX
easat-5282	113	5	built	build	VERB
easat-5282	113	6	based	base	VERB
easat-5282	113	7	on	on	ADP
easat-5282	113	8	the	the	DET
easat-5282	113	9	impact	impact	NOUN
easat-5282	113	10	of	of	ADP
easat-5282	113	11	marketing	marketing	NOUN
easat-5282	113	12	to	to	ADP
easat-5282	113	13	customer	customer	NOUN
easat-5282	113	14	brand	brand	NOUN
easat-5282	113	15	loyalty	loyalty	NOUN
easat-5282	113	16	in	in	ADP
easat-5282	113	17	general	general	ADJ
easat-5282	113	18	and	and	CCONJ
easat-5282	113	19	to	to	PART
easat-5282	113	20	mangrove	mangrove	VERB
easat-5282	113	21	ecotourism	ecotourism	NOUN
easat-5282	113	22	in	in	ADP
easat-5282	113	23	particular	particular	ADJ
easat-5282	113	24	.	.	PUNCT
easat-5282	114	1	in	in	ADP
easat-5282	114	2	addition	addition	NOUN
easat-5282	114	3	,	,	PUNCT
easat-5282	114	4	descriptive	descriptive	ADJ
easat-5282	114	5	statistical	statistical	ADJ
easat-5282	114	6	method	method	NOUN
easat-5282	114	7	is	be	AUX
easat-5282	114	8	used	use	VERB
easat-5282	114	9	based	base	VERB
easat-5282	114	10	on	on	ADP
easat-5282	114	11	information	information	NOUN
easat-5282	114	12	collected	collect	VERB
easat-5282	114	13	from	from	ADP
easat-5282	114	14	survey	survey	NOUN
easat-5282	114	15	questionnaires	questionnaire	NOUN
easat-5282	114	16	to	to	PART
easat-5282	114	17	clarify	clarify	VERB
easat-5282	114	18	the	the	DET
easat-5282	114	19	characteristics	characteristic	NOUN
easat-5282	114	20	of	of	ADP
easat-5282	114	21	customers	customer	NOUN
easat-5282	114	22	using	use	VERB
easat-5282	114	23	mangrove	mangrove	PROPN
easat-5282	114	24	eco	eco	NOUN
easat-5282	114	25	-	-	PUNCT
easat-5282	114	26	toutism	toutism	NOUN
easat-5282	114	27	services	service	NOUN
easat-5282	114	28	.	.	PUNCT
easat-5282	115	1	survey	survey	NOUN
easat-5282	115	2	subjects	subject	NOUN
easat-5282	115	3	include	include	VERB
easat-5282	115	4	:	:	PUNCT
easat-5282	115	5	750	750	NUM
easat-5282	115	6	customers	customer	NOUN
easat-5282	115	7	distributed	distribute	VERB
easat-5282	115	8	in	in	ADP
easat-5282	115	9	03	03	NUM
easat-5282	115	10	major	major	ADJ
easat-5282	115	11	cities	city	NOUN
easat-5282	115	12	:	:	PUNCT
easat-5282	115	13	hanoi	hanoi	PROPN
easat-5282	115	14	,	,	PUNCT
easat-5282	115	15	da	da	PROPN
easat-5282	115	16	nang	nang	PROPN
easat-5282	115	17	and	and	CCONJ
easat-5282	115	18	ho	ho	PROPN
easat-5282	115	19	chi	chi	PROPN
easat-5282	115	20	minh	minh	PROPN
easat-5282	115	21	city	city	PROPN
easat-5282	115	22	.	.	PUNCT
easat-5282	116	1	quantitative	quantitative	ADJ
easat-5282	116	2	research	research	NOUN
easat-5282	116	3	method	method	NOUN
easat-5282	116	4	is	be	AUX
easat-5282	116	5	carried	carry	VERB
easat-5282	116	6	out	out	ADP
easat-5282	116	7	through	through	ADP
easat-5282	116	8	questionnaire	questionnaire	NOUN
easat-5282	116	9	survey	survey	NOUN
easat-5282	116	10	method	method	NOUN
easat-5282	116	11	to	to	PART
easat-5282	116	12	survey	survey	VERB
easat-5282	116	13	subjects	subject	NOUN
easat-5282	116	14	.	.	PUNCT
easat-5282	117	1	the	the	DET
easat-5282	117	2	author	author	NOUN
easat-5282	117	3	uses	use	VERB
easat-5282	117	4	smartpls	smartpls	PROPN
easat-5282	117	5	4	4	NUM
easat-5282	117	6	software	software	NOUN
easat-5282	117	7	to	to	PART
easat-5282	117	8	support	support	VERB
easat-5282	117	9	the	the	DET
easat-5282	117	10	evaluation	evaluation	NOUN
easat-5282	117	11	of	of	ADP
easat-5282	117	12	the	the	DET
easat-5282	117	13	measurement	measurement	NOUN
easat-5282	117	14	model	model	NOUN
easat-5282	117	15	and	and	CCONJ
easat-5282	117	16	efa	efa	PROPN
easat-5282	117	17	factor	factor	NOUN
easat-5282	117	18	analysis	analysis	NOUN
easat-5282	117	19	and	and	CCONJ
easat-5282	117	20	uses	uses	AUX
easat-5282	117	21	spss	spss	ADV
easat-5282	117	22	for	for	ADP
easat-5282	117	23	statistics	statistic	NOUN
easat-5282	117	24	.	.	PUNCT
easat-5282	118	1	it	it	PRON
easat-5282	118	2	is	be	AUX
easat-5282	118	3	divided	divide	VERB
easat-5282	118	4	into	into	ADP
easat-5282	118	5	02	02	NUM
easat-5282	118	6	stages	stage	NOUN
easat-5282	118	7	:	:	PUNCT
easat-5282	118	8	preliminary	preliminary	ADJ
easat-5282	118	9	quantitative	quantitative	ADJ
easat-5282	118	10	research	research	NOUN
easat-5282	118	11	is	be	AUX
easat-5282	118	12	to	to	PART
easat-5282	118	13	appraise	appraise	VERB
easat-5282	118	14	the	the	DET
easat-5282	118	15	reliability	reliability	NOUN
easat-5282	118	16	of	of	ADP
easat-5282	118	17	the	the	DET
easat-5282	118	18	scale	scale	NOUN
easat-5282	118	19	to	to	PART
easat-5282	118	20	eliminate	eliminate	VERB
easat-5282	118	21	indicators	indicator	NOUN
easat-5282	118	22	that	that	PRON
easat-5282	118	23	are	be	AUX
easat-5282	118	24	not	not	PART
easat-5282	118	25	suitable	suitable	ADJ
easat-5282	118	26	for	for	ADP
easat-5282	118	27	the	the	DET
easat-5282	118	28	research	research	NOUN
easat-5282	118	29	scope	scope	NOUN
easat-5282	118	30	of	of	ADP
easat-5282	118	31	the	the	DET
easat-5282	118	32	topic	topic	NOUN
easat-5282	118	33	.	.	PUNCT
easat-5282	119	1	this	this	DET
easat-5282	119	2	step	step	NOUN
easat-5282	119	3	includes	include	VERB
easat-5282	119	4	the	the	DET
easat-5282	119	5	following	follow	VERB
easat-5282	119	6	main	main	ADJ
easat-5282	119	7	activities	activity	NOUN
easat-5282	119	8	:	:	PUNCT
easat-5282	119	9	684	684	NUM
easat-5282	119	10	edelweiss	edelweiss	PROPN
easat-5282	119	11	applied	apply	VERB
easat-5282	119	12	science	science	NOUN
easat-5282	119	13	and	and	CCONJ
easat-5282	119	14	technology	technology	NOUN
easat-5282	119	15	issn	issn	PROPN
easat-5282	119	16	:	:	PUNCT
easat-5282	119	17	2576	2576	NUM
easat-5282	119	18	-	-	SYM
easat-5282	119	19	8484	8484	NUM
easat-5282	119	20	vol	vol	NOUN
easat-5282	119	21	.	.	PROPN
easat-5282	120	1	9	9	NUM
easat-5282	120	2	,	,	PUNCT
easat-5282	120	3	no	no	INTJ
easat-5282	120	4	.	.	NOUN
easat-5282	121	1	3	3	NUM
easat-5282	121	2	:	:	PUNCT
easat-5282	121	3	680	680	NUM
easat-5282	121	4	-	-	SYM
easat-5282	121	5	688	688	NUM
easat-5282	121	6	,	,	PUNCT
easat-5282	121	7	2025	2025	NUM
easat-5282	121	8	doi	doi	NOUN
easat-5282	121	9	:	:	PUNCT
easat-5282	121	10	10.55214/25768484.v9i3.5281	10.55214/25768484.v9i3.5281	NUM
easat-5282	121	11	©	©	ADP
easat-5282	121	12	2025	2025	NUM
easat-5282	121	13	by	by	ADP
easat-5282	121	14	the	the	DET
easat-5282	121	15	authors	author	NOUN
easat-5282	121	16	;	;	PUNCT
easat-5282	121	17	licensee	licensee	PROPN
easat-5282	121	18	learning	learn	VERB
easat-5282	121	19	gate	gate	NOUN
easat-5282	121	20	preliminary	preliminary	ADJ
easat-5282	121	21	survey	survey	NOUN
easat-5282	121	22	design	design	NOUN
easat-5282	121	23	,	,	PUNCT
easat-5282	121	24	preliminary	preliminary	ADJ
easat-5282	121	25	assessment	assessment	NOUN
easat-5282	121	26	of	of	ADP
easat-5282	121	27	scale	scale	NOUN
easat-5282	121	28	reliability	reliability	NOUN
easat-5282	121	29	using	use	VERB
easat-5282	121	30	composite	composite	ADJ
easat-5282	121	31	reliability	reliability	NOUN
easat-5282	121	32	and	and	CCONJ
easat-5282	121	33	cronbach	cronbach	VERB
easat-5282	121	34	's	's	PART
easat-5282	121	35	alpha	alpha	ADJ
easat-5282	121	36	coefficient	coefficient	NOUN
easat-5282	121	37	,	,	PUNCT
easat-5282	121	38	and	and	CCONJ
easat-5282	121	39	the	the	DET
easat-5282	121	40	construction	construction	NOUN
easat-5282	121	41	of	of	ADP
easat-5282	121	42	the	the	DET
easat-5282	121	43	official	official	ADJ
easat-5282	121	44	questionnaire	questionnaire	NOUN
easat-5282	121	45	.	.	PUNCT
easat-5282	122	1	moreover	moreover	ADV
easat-5282	122	2	,	,	PUNCT
easat-5282	122	3	using	use	VERB
easat-5282	122	4	the	the	DET
easat-5282	122	5	questionnaire	questionnaire	NOUN
easat-5282	122	6	is	be	AUX
easat-5282	122	7	obtained	obtain	VERB
easat-5282	122	8	after	after	ADP
easat-5282	122	9	the	the	DET
easat-5282	122	10	qualitative	qualitative	ADJ
easat-5282	122	11	research	research	NOUN
easat-5282	122	12	step	step	NOUN
easat-5282	122	13	,	,	PUNCT
easat-5282	122	14	and	and	CCONJ
easat-5282	122	15	data	datum	NOUN
easat-5282	122	16	collection	collection	NOUN
easat-5282	122	17	.	.	PUNCT
easat-5282	123	1	from	from	ADP
easat-5282	123	2	the	the	DET
easat-5282	123	3	collected	collect	VERB
easat-5282	123	4	data	datum	NOUN
easat-5282	123	5	,	,	PUNCT
easat-5282	123	6	the	the	DET
easat-5282	123	7	author	author	NOUN
easat-5282	123	8	initially	initially	ADV
easat-5282	123	9	evaluate	evaluate	VERB
easat-5282	123	10	the	the	DET
easat-5282	123	11	reliability	reliability	NOUN
easat-5282	123	12	of	of	ADP
easat-5282	123	13	the	the	DET
easat-5282	123	14	scale	scale	NOUN
easat-5282	123	15	by	by	ADP
easat-5282	123	16	testing	test	VERB
easat-5282	123	17	cronbach	cronbach	NOUN
easat-5282	123	18	's	's	PART
easat-5282	123	19	alpha	alpha	NOUN
easat-5282	123	20	and	and	CCONJ
easat-5282	123	21	composite	composite	ADJ
easat-5282	123	22	reliability	reliability	NOUN
easat-5282	123	23	.	.	PUNCT
easat-5282	124	1	if	if	SCONJ
easat-5282	124	2	a	a	DET
easat-5282	124	3	scale	scale	NOUN
easat-5282	124	4	does	do	AUX
easat-5282	124	5	not	not	PART
easat-5282	124	6	meet	meet	VERB
easat-5282	124	7	the	the	DET
easat-5282	124	8	reliability	reliability	NOUN
easat-5282	124	9	threshold	threshold	NOUN
easat-5282	124	10	,	,	PUNCT
easat-5282	124	11	each	each	DET
easat-5282	124	12	observed	observe	VERB
easat-5282	124	13	variable	variable	NOUN
easat-5282	124	14	with	with	ADP
easat-5282	124	15	the	the	DET
easat-5282	124	16	lowest	low	ADJ
easat-5282	124	17	outer	outer	ADJ
easat-5282	124	18	loading	loading	NOUN
easat-5282	124	19	will	will	AUX
easat-5282	124	20	be	be	AUX
easat-5282	124	21	eliminated	eliminate	VERB
easat-5282	124	22	in	in	ADP
easat-5282	124	23	turn	turn	NOUN
easat-5282	124	24	to	to	PART
easat-5282	124	25	enhance	enhance	VERB
easat-5282	124	26	reliability	reliability	NOUN
easat-5282	124	27	.	.	PUNCT
easat-5282	125	1	after	after	ADP
easat-5282	125	2	eradicating	eradicate	VERB
easat-5282	125	3	inappropriate	inappropriate	ADJ
easat-5282	125	4	variables	variable	NOUN
easat-5282	125	5	,	,	PUNCT
easat-5282	125	6	cronbach	cronbach	PROPN
easat-5282	125	7	's	's	PART
easat-5282	125	8	alpha	alpha	NOUN
easat-5282	125	9	test	test	NOUN
easat-5282	125	10	was	be	AUX
easat-5282	125	11	performed	perform	VERB
easat-5282	125	12	again	again	ADV
easat-5282	125	13	to	to	PART
easat-5282	125	14	check	check	VERB
easat-5282	125	15	the	the	DET
easat-5282	125	16	reliability	reliability	NOUN
easat-5282	125	17	of	of	ADP
easat-5282	125	18	the	the	DET
easat-5282	125	19	scales	scale	NOUN
easat-5282	125	20	.	.	PUNCT
easat-5282	126	1	finally	finally	ADV
easat-5282	126	2	,	,	PUNCT
easat-5282	126	3	appropriate	appropriate	ADJ
easat-5282	126	4	observed	observed	ADJ
easat-5282	126	5	variables	variable	NOUN
easat-5282	126	6	will	will	AUX
easat-5282	126	7	be	be	AUX
easat-5282	126	8	used	use	VERB
easat-5282	126	9	to	to	PART
easat-5282	126	10	build	build	VERB
easat-5282	126	11	an	an	DET
easat-5282	126	12	official	official	ADJ
easat-5282	126	13	survey	survey	NOUN
easat-5282	126	14	questionnaire	questionnaire	NOUN
easat-5282	126	15	,	,	PUNCT
easat-5282	126	16	preparing	prepare	VERB
easat-5282	126	17	for	for	ADP
easat-5282	126	18	the	the	DET
easat-5282	126	19	next	next	ADJ
easat-5282	126	20	step	step	NOUN
easat-5282	126	21	.	.	PUNCT
easat-5282	127	1	formal	formal	ADJ
easat-5282	127	2	research	research	NOUN
easat-5282	127	3	was	be	AUX
easat-5282	127	4	conducted	conduct	VERB
easat-5282	127	5	to	to	PART
easat-5282	127	6	test	test	VERB
easat-5282	127	7	the	the	DET
easat-5282	127	8	relationship	relationship	NOUN
easat-5282	127	9	of	of	ADP
easat-5282	127	10	digital	digital	ADJ
easat-5282	127	11	marketing	marketing	NOUN
easat-5282	127	12	tools	tool	NOUN
easat-5282	127	13	to	to	ADP
easat-5282	127	14	customers	customer	NOUN
easat-5282	127	15	'	'	PART
easat-5282	127	16	mangrove	mangrove	PROPN
easat-5282	127	17	eco	eco	NOUN
easat-5282	127	18	-	-	PUNCT
easat-5282	127	19	toutism	toutism	NOUN
easat-5282	127	20	brand	brand	NOUN
easat-5282	127	21	loyalty	loyalty	NOUN
easat-5282	127	22	.	.	PUNCT
easat-5282	128	1	variables	variable	NOUN
easat-5282	128	2	are	be	AUX
easat-5282	128	3	measured	measure	VERB
easat-5282	128	4	using	use	VERB
easat-5282	128	5	a	a	DET
easat-5282	128	6	5	5	NUM
easat-5282	128	7	-	-	PUNCT
easat-5282	128	8	level	level	NOUN
easat-5282	128	9	likert	likert	ADJ
easat-5282	128	10	scale	scale	NOUN
easat-5282	128	11	(	(	PUNCT
easat-5282	128	12	1	1	NUM
easat-5282	128	13	completely	completely	ADV
easat-5282	128	14	disagree	disagree	VERB
easat-5282	128	15	;	;	PUNCT
easat-5282	128	16	2	2	NUM
easat-5282	128	17	disagree	disagree	VERB
easat-5282	128	18	;	;	PUNCT
easat-5282	128	19	3	3	NUM
easat-5282	128	20	neutral	neutral	ADJ
easat-5282	128	21	;	;	PUNCT
easat-5282	128	22	4	4	NUM
easat-5282	128	23	agree	agree	VERB
easat-5282	128	24	and	and	CCONJ
easat-5282	128	25	5	5	NUM
easat-5282	128	26	completely	completely	ADV
easat-5282	128	27	agree	agree	VERB
easat-5282	128	28	)	)	PUNCT
easat-5282	128	29	.	.	PUNCT
easat-5282	129	1	2.5	2.5	NUM
easat-5282	129	2	.	.	PUNCT
easat-5282	130	1	research	research	NOUN
easat-5282	130	2	sample	sample	NOUN
easat-5282	130	3	according	accord	VERB
easat-5282	130	4	to	to	ADP
easat-5282	130	5	hair	hair	NOUN
easat-5282	130	6	[	[	X
easat-5282	130	7	25	25	NUM
easat-5282	130	8	]	]	PUNCT
easat-5282	130	9	the	the	DET
easat-5282	130	10	minimum	minimum	ADJ
easat-5282	130	11	sample	sample	NOUN
easat-5282	130	12	size	size	NOUN
easat-5282	130	13	to	to	PART
easat-5282	130	14	use	use	VERB
easat-5282	130	15	efa	efa	PROPN
easat-5282	130	16	is	be	AUX
easat-5282	130	17	50	50	NUM
easat-5282	130	18	,	,	PUNCT
easat-5282	130	19	preferably	preferably	ADV
easat-5282	130	20	100	100	NUM
easat-5282	130	21	or	or	CCONJ
easat-5282	130	22	more	more	ADJ
easat-5282	130	23	.	.	PUNCT
easat-5282	131	1	to	to	PART
easat-5282	131	2	assure	assure	VERB
easat-5282	131	3	the	the	DET
easat-5282	131	4	reliability	reliability	NOUN
easat-5282	131	5	of	of	ADP
easat-5282	131	6	the	the	DET
easat-5282	131	7	research	research	NOUN
easat-5282	131	8	sample	sample	NOUN
easat-5282	131	9	,	,	PUNCT
easat-5282	131	10	the	the	DET
easat-5282	131	11	ratio	ratio	NOUN
easat-5282	131	12	of	of	ADP
easat-5282	131	13	observations	observation	NOUN
easat-5282	131	14	to	to	ADP
easat-5282	131	15	an	an	DET
easat-5282	131	16	analyzed	analyze	VERB
easat-5282	131	17	variable	variable	NOUN
easat-5282	131	18	is	be	AUX
easat-5282	131	19	5:1	5:1	NUM
easat-5282	131	20	or	or	CCONJ
easat-5282	131	21	10:1	10:1	NUM
easat-5282	131	22	.	.	PUNCT
easat-5282	132	1	some	some	DET
easat-5282	132	2	researchers	researcher	NOUN
easat-5282	132	3	believe	believe	VERB
easat-5282	132	4	that	that	SCONJ
easat-5282	132	5	this	this	DET
easat-5282	132	6	ratio	ratio	NOUN
easat-5282	132	7	should	should	AUX
easat-5282	132	8	be	be	AUX
easat-5282	132	9	20:1	20:1	NUM
easat-5282	132	10	.	.	PUNCT
easat-5282	132	11	“	"	PUNCT
easat-5282	132	12	number	number	NOUN
easat-5282	132	13	of	of	ADP
easat-5282	132	14	observations	observation	NOUN
easat-5282	132	15	”	"	PUNCT
easat-5282	132	16	simply	simply	ADV
easat-5282	132	17	means	mean	VERB
easat-5282	132	18	the	the	DET
easat-5282	132	19	number	number	NOUN
easat-5282	132	20	of	of	ADP
easat-5282	132	21	valid	valid	ADJ
easat-5282	132	22	survey	survey	NOUN
easat-5282	132	23	forms	form	NOUN
easat-5282	132	24	needed	need	VERB
easat-5282	132	25	;	;	PUNCT
easat-5282	132	26	“	"	PUNCT
easat-5282	132	27	measured	measured	ADJ
easat-5282	132	28	variable	variable	NOUN
easat-5282	132	29	”	"	PUNCT
easat-5282	132	30	is	be	AUX
easat-5282	132	31	a	a	DET
easat-5282	132	32	measurement	measurement	NOUN
easat-5282	132	33	question	question	NOUN
easat-5282	132	34	in	in	ADP
easat-5282	132	35	the	the	DET
easat-5282	132	36	survey	survey	NOUN
easat-5282	132	37	.	.	PUNCT
easat-5282	133	1	in	in	ADP
easat-5282	133	2	this	this	DET
easat-5282	133	3	study	study	NOUN
easat-5282	133	4	,	,	PUNCT
easat-5282	133	5	the	the	DET
easat-5282	133	6	author	author	NOUN
easat-5282	133	7	will	will	AUX
easat-5282	133	8	select	select	VERB
easat-5282	133	9	the	the	DET
easat-5282	133	10	sample	sample	NOUN
easat-5282	133	11	using	use	VERB
easat-5282	133	12	a	a	DET
easat-5282	133	13	non	non	ADJ
easat-5282	133	14	-	-	ADJ
easat-5282	133	15	probability	probability	ADJ
easat-5282	133	16	method	method	NOUN
easat-5282	133	17	and	and	CCONJ
easat-5282	133	18	the	the	DET
easat-5282	133	19	minimum	minimum	ADJ
easat-5282	133	20	sample	sample	NOUN
easat-5282	133	21	size	size	NOUN
easat-5282	133	22	is	be	AUX
easat-5282	133	23	5	5	NUM
easat-5282	133	24	times	time	NOUN
easat-5282	133	25	greater	great	ADJ
easat-5282	133	26	than	than	ADP
easat-5282	133	27	the	the	DET
easat-5282	133	28	total	total	ADJ
easat-5282	133	29	number	number	NOUN
easat-5282	133	30	of	of	ADP
easat-5282	133	31	observed	observed	ADJ
easat-5282	133	32	variables	variable	NOUN
easat-5282	133	33	.	.	PUNCT
easat-5282	134	1	the	the	DET
easat-5282	134	2	total	total	ADJ
easat-5282	134	3	number	number	NOUN
easat-5282	134	4	of	of	ADP
easat-5282	134	5	observed	observed	ADJ
easat-5282	134	6	variables	variable	NOUN
easat-5282	134	7	is	be	AUX
easat-5282	134	8	27	27	NUM
easat-5282	134	9	,	,	PUNCT
easat-5282	134	10	so	so	CCONJ
easat-5282	134	11	the	the	DET
easat-5282	134	12	minimum	minimum	ADJ
easat-5282	134	13	sample	sample	NOUN
easat-5282	134	14	size	size	NOUN
easat-5282	134	15	must	must	AUX
easat-5282	134	16	be	be	AUX
easat-5282	134	17	135	135	NUM
easat-5282	134	18	.	.	PUNCT
easat-5282	135	1	however	however	ADV
easat-5282	135	2	,	,	PUNCT
easat-5282	135	3	the	the	DET
easat-5282	135	4	author	author	NOUN
easat-5282	135	5	decided	decide	VERB
easat-5282	135	6	to	to	PART
easat-5282	135	7	choose	choose	VERB
easat-5282	135	8	750	750	NUM
easat-5282	135	9	samples	sample	NOUN
easat-5282	135	10	to	to	PART
easat-5282	135	11	increase	increase	VERB
easat-5282	135	12	the	the	DET
easat-5282	135	13	efficiency	efficiency	NOUN
easat-5282	135	14	and	and	CCONJ
easat-5282	135	15	reliability	reliability	NOUN
easat-5282	135	16	of	of	ADP
easat-5282	135	17	data	datum	NOUN
easat-5282	135	18	for	for	ADP
easat-5282	135	19	the	the	DET
easat-5282	135	20	topic	topic	NOUN
easat-5282	135	21	.	.	PUNCT
easat-5282	136	1	the	the	DET
easat-5282	136	2	method	method	NOUN
easat-5282	136	3	of	of	ADP
easat-5282	136	4	implementation	implementation	NOUN
easat-5282	136	5	is	be	AUX
easat-5282	136	6	through	through	ADP
easat-5282	136	7	both	both	DET
easat-5282	136	8	online	online	ADJ
easat-5282	136	9	surveys	survey	NOUN
easat-5282	136	10	via	via	ADP
easat-5282	136	11	email	email	NOUN
easat-5282	136	12	,	,	PUNCT
easat-5282	136	13	facebook	facebook	NOUN
easat-5282	136	14	and	and	CCONJ
easat-5282	136	15	combined	combine	VERB
easat-5282	136	16	with	with	ADP
easat-5282	136	17	direct	direct	ADJ
easat-5282	136	18	surveys	survey	NOUN
easat-5282	136	19	at	at	ADP
easat-5282	136	20	some	some	DET
easat-5282	136	21	mangrove	mangrove	NOUN
easat-5282	136	22	ecotourism	ecotourism	NOUN
easat-5282	136	23	sites	site	NOUN
easat-5282	136	24	in	in	ADP
easat-5282	136	25	vietnam	vietnam	PROPN
easat-5282	136	26	.	.	PUNCT
easat-5282	137	1	3	3	X
easat-5282	137	2	.	.	X
easat-5282	137	3	research	research	NOUN
easat-5282	137	4	results	result	VERB
easat-5282	137	5	3.1	3.1	NUM
easat-5282	137	6	.	.	PUNCT
easat-5282	138	1	results	result	NOUN
easat-5282	138	2	of	of	ADP
easat-5282	138	3	statistical	statistical	ADJ
easat-5282	138	4	analysis	analysis	NOUN
easat-5282	138	5	to	to	PART
easat-5282	138	6	collect	collect	VERB
easat-5282	138	7	information	information	NOUN
easat-5282	138	8	,	,	PUNCT
easat-5282	138	9	the	the	DET
easat-5282	138	10	author	author	NOUN
easat-5282	138	11	conducted	conduct	VERB
easat-5282	138	12	an	an	DET
easat-5282	138	13	investigation	investigation	NOUN
easat-5282	138	14	through	through	ADP
easat-5282	138	15	distributing	distribute	VERB
easat-5282	138	16	directly	directly	ADV
easat-5282	138	17	the	the	DET
easat-5282	138	18	questionnaire	questionnaire	NOUN
easat-5282	138	19	to	to	ADP
easat-5282	138	20	gen	gen	PROPN
easat-5282	138	21	z	z	NOUN
easat-5282	138	22	in	in	ADP
easat-5282	138	23	03	03	NUM
easat-5282	138	24	major	major	ADJ
easat-5282	138	25	cities	city	NOUN
easat-5282	138	26	:	:	PUNCT
easat-5282	138	27	hanoi	hanoi	PROPN
easat-5282	138	28	,	,	PUNCT
easat-5282	138	29	da	da	PROPN
easat-5282	138	30	nang	nang	PROPN
easat-5282	138	31	and	and	CCONJ
easat-5282	138	32	ho	ho	PROPN
easat-5282	138	33	chi	chi	PROPN
easat-5282	138	34	minh	minh	PROPN
easat-5282	138	35	city	city	PROPN
easat-5282	138	36	.	.	PUNCT
easat-5282	139	1	according	accord	VERB
easat-5282	139	2	to	to	ADP
easat-5282	139	3	the	the	DET
easat-5282	139	4	sampling	sample	VERB
easat-5282	139	5	plan	plan	NOUN
easat-5282	139	6	,	,	PUNCT
easat-5282	139	7	the	the	DET
easat-5282	139	8	sample	sample	NOUN
easat-5282	139	9	size	size	NOUN
easat-5282	139	10	needed	need	VERB
easat-5282	139	11	to	to	PART
easat-5282	139	12	be	be	AUX
easat-5282	139	13	collected	collect	VERB
easat-5282	139	14	is	be	AUX
easat-5282	139	15	730	730	NUM
easat-5282	139	16	samples	sample	NOUN
easat-5282	139	17	with	with	ADP
easat-5282	139	18	a	a	DET
easat-5282	139	19	total	total	ADJ
easat-5282	139	20	number	number	NOUN
easat-5282	139	21	of	of	ADP
easat-5282	139	22	questionnaires	questionnaire	NOUN
easat-5282	139	23	distributed	distribute	VERB
easat-5282	139	24	for	for	ADP
easat-5282	139	25	the	the	DET
easat-5282	139	26	survey	survey	NOUN
easat-5282	139	27	of	of	ADP
easat-5282	139	28	750	750	NUM
easat-5282	139	29	,	,	PUNCT
easat-5282	139	30	corresponding	correspond	VERB
easat-5282	139	31	to	to	ADP
easat-5282	139	32	an	an	DET
easat-5282	139	33	expected	expect	VERB
easat-5282	139	34	response	response	NOUN
easat-5282	139	35	rate	rate	NOUN
easat-5282	139	36	of	of	ADP
easat-5282	139	37	97.33	97.33	NUM
easat-5282	139	38	%	%	NOUN
easat-5282	139	39	.	.	PUNCT
easat-5282	140	1	after	after	ADP
easat-5282	140	2	checking	check	VERB
easat-5282	140	3	the	the	DET
easat-5282	140	4	returned	return	VERB
easat-5282	140	5	questionnaires	questionnaire	NOUN
easat-5282	140	6	,	,	PUNCT
easat-5282	140	7	40	40	NUM
easat-5282	140	8	were	be	AUX
easat-5282	140	9	invalid	invalid	ADJ
easat-5282	140	10	because	because	SCONJ
easat-5282	140	11	they	they	PRON
easat-5282	140	12	had	have	AUX
easat-5282	140	13	not	not	PART
easat-5282	140	14	been	be	AUX
easat-5282	140	15	completed	complete	VERB
easat-5282	140	16	.	.	PUNCT
easat-5282	141	1	the	the	DET
easat-5282	141	2	remaining	remain	VERB
easat-5282	141	3	710	710	NUM
easat-5282	141	4	valid	valid	ADJ
easat-5282	141	5	questionnaires	questionnaire	NOUN
easat-5282	141	6	were	be	AUX
easat-5282	141	7	used	use	VERB
easat-5282	141	8	for	for	ADP
easat-5282	141	9	data	datum	NOUN
easat-5282	141	10	analysis	analysis	NOUN
easat-5282	141	11	.	.	PUNCT
easat-5282	142	1	statistical	statistical	ADJ
easat-5282	142	2	information	information	NOUN
easat-5282	142	3	of	of	ADP
easat-5282	142	4	the	the	DET
easat-5282	142	5	survey	survey	NOUN
easat-5282	142	6	samples	sample	NOUN
easat-5282	142	7	is	be	AUX
easat-5282	142	8	illustrated	illustrate	VERB
easat-5282	142	9	in	in	ADP
easat-5282	142	10	table	table	NOUN
easat-5282	142	11	1	1	NUM
easat-5282	142	12	.	.	PUNCT
easat-5282	142	13	table	table	NOUN
easat-5282	142	14	1	1	NUM
easat-5282	142	15	.	.	PUNCT
easat-5282	142	16	research	research	NOUN
easat-5282	142	17	information	information	NOUN
easat-5282	142	18	samples	sample	NOUN
easat-5282	142	19	.	.	PUNCT
easat-5282	143	1	sample	sample	NOUN
easat-5282	143	2	information	information	NOUN
easat-5282	143	3	number	number	NOUN
easat-5282	143	4	of	of	ADP
easat-5282	143	5	customers	customer	NOUN
easat-5282	143	6	ratio	ratio	NOUN
easat-5282	143	7	(	(	PUNCT
easat-5282	143	8	%	%	INTJ
easat-5282	143	9	)	)	PUNCT
easat-5282	143	10	gender	gender	NOUN
easat-5282	143	11	710	710	NUM
easat-5282	143	12	100	100	NUM
easat-5282	143	13	male	male	NOUN
easat-5282	143	14	295	295	NUM
easat-5282	143	15	41.55	41.55	NUM
easat-5282	143	16	female	female	ADJ
easat-5282	143	17	415	415	NUM
easat-5282	143	18	58.45	58.45	NUM
easat-5282	143	19	income	income	NOUN
easat-5282	143	20	710	710	NUM
easat-5282	143	21	100	100	NUM
easat-5282	143	22	below	below	ADP
easat-5282	143	23	10	10	NUM
easat-5282	143	24	millions	millions	NUM
easat-5282	143	25	dong	dong	NOUN
easat-5282	143	26	230	230	NUM
easat-5282	143	27	32.39	32.39	NUM
easat-5282	143	28	from	from	ADP
easat-5282	143	29	11	11	NUM
easat-5282	143	30	to	to	PART
easat-5282	143	31	20	20	NUM
easat-5282	143	32	millions	million	NOUN
easat-5282	143	33	dong	dong	NOUN
easat-5282	143	34	383	383	NUM
easat-5282	143	35	53.93	53.93	NUM
easat-5282	143	36	over	over	ADP
easat-5282	143	37	20	20	NUM
easat-5282	143	38	millions	million	NOUN
easat-5282	143	39	dong	dong	NOUN
easat-5282	143	40	97	97	NUM
easat-5282	143	41	13.68	13.68	NUM
easat-5282	143	42	local	local	ADJ
easat-5282	143	43	710	710	NUM
easat-5282	143	44	100	100	NUM
easat-5282	143	45	hanoi	hanoi	NOUN
easat-5282	143	46	265	265	NUM
easat-5282	143	47	37.32	37.32	NUM
easat-5282	143	48	da	da	PROPN
easat-5282	143	49	nang	nang	PROPN
easat-5282	143	50	205	205	NUM
easat-5282	143	51	28.87	28.87	NUM
easat-5282	143	52	ho	ho	PROPN
easat-5282	143	53	chi	chi	PROPN
easat-5282	143	54	minh	minh	PROPN
easat-5282	143	55	city	city	PROPN
easat-5282	143	56	240	240	NUM
easat-5282	143	57	33.81	33.81	NUM
easat-5282	143	58	in	in	ADP
easat-5282	143	59	vietnam	vietnam	PROPN
easat-5282	143	60	,	,	PUNCT
easat-5282	143	61	the	the	DET
easat-5282	143	62	gen	gen	PROPN
easat-5282	143	63	z	z	NOUN
easat-5282	143	64	generation	generation	NOUN
easat-5282	143	65	currently	currently	ADV
easat-5282	143	66	accounts	account	VERB
easat-5282	143	67	for	for	ADP
easat-5282	143	68	more	more	ADJ
easat-5282	143	69	than	than	ADP
easat-5282	143	70	47	47	NUM
easat-5282	143	71	%	%	NOUN
easat-5282	143	72	of	of	ADP
easat-5282	143	73	the	the	DET
easat-5282	143	74	country	country	NOUN
easat-5282	143	75	's	's	PART
easat-5282	143	76	population	population	NOUN
easat-5282	143	77	and	and	CCONJ
easat-5282	143	78	is	be	AUX
easat-5282	143	79	becoming	become	VERB
easat-5282	143	80	a	a	DET
easat-5282	143	81	major	major	ADJ
easat-5282	143	82	factor	factor	NOUN
easat-5282	143	83	contributing	contribute	VERB
easat-5282	143	84	to	to	ADP
easat-5282	143	85	today	today	NOUN
easat-5282	143	86	's	's	PART
easat-5282	143	87	digital	digital	ADJ
easat-5282	143	88	economy	economy	NOUN
easat-5282	143	89	.	.	PUNCT
easat-5282	144	1	thanks	thank	NOUN
easat-5282	144	2	to	to	ADP
easat-5282	144	3	early	early	ADJ
easat-5282	144	4	access	access	NOUN
easat-5282	144	5	to	to	ADP
easat-5282	144	6	the	the	DET
easat-5282	144	7	media	medium	NOUN
easat-5282	144	8	,	,	PUNCT
easat-5282	144	9	the	the	DET
easat-5282	144	10	perspective	perspective	NOUN
easat-5282	144	11	of	of	ADP
easat-5282	144	12	generation	generation	NOUN
easat-5282	144	13	z	z	PROPN
easat-5282	144	14	is	be	AUX
easat-5282	144	15	diversified	diversify	VERB
easat-5282	144	16	.	.	PUNCT
easat-5282	145	1	as	as	ADP
easat-5282	145	2	a	a	DET
easat-5282	145	3	result	result	NOUN
easat-5282	145	4	,	,	PUNCT
easat-5282	145	5	new	new	ADJ
easat-5282	145	6	destinations	destination	NOUN
easat-5282	145	7	that	that	PRON
easat-5282	145	8	are	be	AUX
easat-5282	145	9	strongly	strongly	ADV
easat-5282	145	10	685	685	NUM
easat-5282	145	11	edelweiss	edelweiss	PROPN
easat-5282	145	12	applied	apply	VERB
easat-5282	145	13	science	science	NOUN
easat-5282	145	14	and	and	CCONJ
easat-5282	145	15	technology	technology	NOUN
easat-5282	145	16	issn	issn	PROPN
easat-5282	145	17	:	:	PUNCT
easat-5282	145	18	2576	2576	NUM
easat-5282	145	19	-	-	SYM
easat-5282	145	20	8484	8484	NUM
easat-5282	145	21	vol	vol	NOUN
easat-5282	145	22	.	.	PROPN
easat-5282	146	1	9	9	NUM
easat-5282	146	2	,	,	PUNCT
easat-5282	146	3	no	no	INTJ
easat-5282	146	4	.	.	NOUN
easat-5282	147	1	3	3	NUM
easat-5282	147	2	:	:	PUNCT
easat-5282	147	3	680	680	NUM
easat-5282	147	4	-	-	SYM
easat-5282	147	5	688	688	NUM
easat-5282	147	6	,	,	PUNCT
easat-5282	147	7	2025	2025	NUM
easat-5282	147	8	doi	doi	NOUN
easat-5282	147	9	:	:	PUNCT
easat-5282	147	10	10.55214/25768484.v9i3.5281	10.55214/25768484.v9i3.5281	NUM
easat-5282	147	11	©	©	ADP
easat-5282	147	12	2025	2025	NUM
easat-5282	147	13	by	by	ADP
easat-5282	147	14	the	the	DET
easat-5282	147	15	authors	author	NOUN
easat-5282	147	16	;	;	PUNCT
easat-5282	147	17	licensee	licensee	PROPN
easat-5282	147	18	learning	learning	NOUN
easat-5282	147	19	gate	gate	NOUN
easat-5282	147	20	communicated	communicate	VERB
easat-5282	147	21	on	on	ADP
easat-5282	147	22	social	social	ADJ
easat-5282	147	23	networks	network	NOUN
easat-5282	147	24	such	such	ADJ
easat-5282	147	25	as	as	ADP
easat-5282	147	26	tiktok	tiktok	NOUN
easat-5282	147	27	,	,	PUNCT
easat-5282	147	28	facebook	facebook	PROPN
easat-5282	147	29	,	,	PUNCT
easat-5282	147	30	instagram	instagram	PROPN
easat-5282	147	31	,	,	PUNCT
easat-5282	147	32	etc	etc	X
easat-5282	147	33	,	,	PUNCT
easat-5282	147	34	will	will	AUX
easat-5282	147	35	quickly	quickly	ADV
easat-5282	147	36	capture	capture	VERB
easat-5282	147	37	the	the	DET
easat-5282	147	38	strong	strong	ADJ
easat-5282	147	39	attention	attention	NOUN
easat-5282	147	40	of	of	ADP
easat-5282	147	41	young	young	ADJ
easat-5282	147	42	people	people	NOUN
easat-5282	147	43	.	.	PUNCT
easat-5282	148	1	according	accord	VERB
easat-5282	148	2	to	to	ADP
easat-5282	148	3	the	the	DET
easat-5282	148	4	vietnam	vietnam	PROPN
easat-5282	148	5	tourist	tourist	NOUN
easat-5282	148	6	tracking	tracking	NOUN
easat-5282	148	7	report	report	NOUN
easat-5282	148	8	,	,	PUNCT
easat-5282	148	9	in	in	ADP
easat-5282	148	10	2023	2023	NUM
easat-5282	148	11	,	,	PUNCT
easat-5282	148	12	the	the	DET
easat-5282	148	13	vast	vast	ADJ
easat-5282	148	14	majority	majority	NOUN
easat-5282	148	15	of	of	ADP
easat-5282	148	16	vietnamese	vietnamese	ADJ
easat-5282	148	17	tourists	tourist	NOUN
easat-5282	148	18	were	be	AUX
easat-5282	148	19	under	under	ADP
easat-5282	148	20	42	42	NUM
easat-5282	148	21	years	year	NOUN
easat-5282	148	22	old	old	ADJ
easat-5282	148	23	,	,	PUNCT
easat-5282	148	24	followed	follow	VERB
easat-5282	148	25	by	by	ADP
easat-5282	148	26	generation	generation	NOUN
easat-5282	148	27	z	z	PROPN
easat-5282	148	28	(	(	PUNCT
easat-5282	148	29	18	18	NUM
easat-5282	148	30	-	-	SYM
easat-5282	148	31	26	26	NUM
easat-5282	148	32	years	year	NOUN
easat-5282	148	33	old	old	ADJ
easat-5282	148	34	)	)	PUNCT
easat-5282	148	35	.	.	PUNCT
easat-5282	149	1	compared	compare	VERB
easat-5282	149	2	to	to	ADP
easat-5282	149	3	2022	2022	NUM
easat-5282	149	4	,	,	PUNCT
easat-5282	149	5	the	the	DET
easat-5282	149	6	proportion	proportion	NOUN
easat-5282	149	7	of	of	ADP
easat-5282	149	8	gen	gen	PROPN
easat-5282	149	9	z	z	NOUN
easat-5282	149	10	visitors	visitor	NOUN
easat-5282	149	11	had	have	VERB
easat-5282	149	12	a	a	DET
easat-5282	149	13	high	high	ADJ
easat-5282	149	14	conversion	conversion	NOUN
easat-5282	149	15	growth	growth	NOUN
easat-5282	149	16	rate	rate	NOUN
easat-5282	149	17	,	,	PUNCT
easat-5282	149	18	and	and	CCONJ
easat-5282	149	19	the	the	DET
easat-5282	149	20	experiential	experiential	ADJ
easat-5282	149	21	travel	travel	NOUN
easat-5282	149	22	trend	trend	NOUN
easat-5282	149	23	of	of	ADP
easat-5282	149	24	this	this	DET
easat-5282	149	25	group	group	NOUN
easat-5282	149	26	has	have	AUX
easat-5282	149	27	been	be	AUX
easat-5282	149	28	changing	change	VERB
easat-5282	149	29	significantly	significantly	ADV
easat-5282	149	30	.	.	PUNCT
easat-5282	150	1	table	table	NOUN
easat-5282	150	2	2	2	NUM
easat-5282	150	3	.	.	PUNCT
easat-5282	150	4	results	result	NOUN
easat-5282	150	5	of	of	ADP
easat-5282	150	6	evaluating	evaluate	VERB
easat-5282	150	7	the	the	DET
easat-5282	150	8	scale	scale	NOUN
easat-5282	150	9	using	use	VERB
easat-5282	150	10	cronbach	cronbach	PROPN
easat-5282	150	11	’s	’s	PART
easat-5282	150	12	alpha	alpha	NOUN
easat-5282	150	13	.	.	PUNCT
easat-5282	151	1	scale	scale	NOUN
easat-5282	151	2	symbol	symbol	NOUN
easat-5282	151	3	number	number	NOUN
easat-5282	151	4	of	of	ADP
easat-5282	151	5	observed	observed	ADJ
easat-5282	151	6	variables	variable	NOUN
easat-5282	151	7	cronbach	cronbach	VERB
easat-5282	151	8	’s	’s	PART
easat-5282	151	9	alpha	alpha	NOUN
easat-5282	151	10	coefficient	coefficient	NOUN
easat-5282	151	11	minimum	minimum	ADJ
easat-5282	151	12	variable	variable	ADJ
easat-5282	151	13	-	-	PUNCT
easat-5282	151	14	total	total	NOUN
easat-5282	151	15	correlation	correlation	NOUN
easat-5282	151	16	coeffcient	coeffcient	NOUN
easat-5282	151	17	website	website	NOUN
easat-5282	151	18	ws	ws	NOUN
easat-5282	151	19	4	4	NUM
easat-5282	151	20	0.803	0.803	NUM
easat-5282	151	21	0.712	0.712	NUM
easat-5282	151	22	(	(	PUNCT
easat-5282	151	23	ws1	ws1	NOUN
easat-5282	151	24	)	)	PUNCT
easat-5282	151	25	display	display	NOUN
easat-5282	151	26	advertising	advertising	NOUN
easat-5282	151	27	qc	qc	PROPN
easat-5282	151	28	6	6	NUM
easat-5282	151	29	0.825	0.825	NUM
easat-5282	151	30	0.706	0.706	NUM
easat-5282	151	31	(	(	PUNCT
easat-5282	151	32	qc2	qc2	NOUN
easat-5282	151	33	)	)	PUNCT
easat-5282	151	34	search	search	NOUN
easat-5282	151	35	engine	engine	NOUN
easat-5282	151	36	optimization	optimization	NOUN
easat-5282	151	37	tc	tc	ADP
easat-5282	151	38	6	6	NUM
easat-5282	151	39	0.930	0.930	NUM
easat-5282	151	40	0.695	0.695	NUM
easat-5282	151	41	(	(	PUNCT
easat-5282	151	42	tc3	tc3	NOUN
easat-5282	151	43	)	)	PUNCT
easat-5282	151	44	social	social	ADJ
easat-5282	151	45	media	medium	NOUN
easat-5282	151	46	marketing	market	VERB
easat-5282	151	47	tt	tt	PROPN
easat-5282	151	48	6	6	NUM
easat-5282	151	49	0.809	0.809	NUM
easat-5282	151	50	0.707	0.707	NUM
easat-5282	151	51	(	(	PUNCT
easat-5282	151	52	tt3	tt3	NOUN
easat-5282	151	53	)	)	PUNCT
easat-5282	151	54	mangrove	mangrove	NOUN
easat-5282	151	55	ecotourism	ecotourism	NOUN
easat-5282	151	56	brand	brand	NOUN
easat-5282	151	57	loyalty	loyalty	NOUN
easat-5282	151	58	of	of	ADP
easat-5282	151	59	customers	customer	NOUN
easat-5282	151	60	lt	lt	VERB
easat-5282	151	61	3	3	NUM
easat-5282	151	62	0.918	0.918	NUM
easat-5282	151	63	0.727	0.727	NUM
easat-5282	151	64	(	(	PUNCT
easat-5282	151	65	lt	lt	NOUN
easat-5282	151	66	)	)	PUNCT
easat-5282	151	67	3.2	3.2	NUM
easat-5282	151	68	.	.	PUNCT
easat-5282	152	1	quantitative	quantitative	ADJ
easat-5282	152	2	research	research	NOUN
easat-5282	152	3	results	result	VERB
easat-5282	152	4	the	the	DET
easat-5282	152	5	results	result	NOUN
easat-5282	152	6	of	of	ADP
easat-5282	152	7	appraising	appraise	VERB
easat-5282	152	8	the	the	DET
easat-5282	152	9	scales	scale	NOUN
easat-5282	152	10	using	use	VERB
easat-5282	152	11	cronbach	cronbach	NOUN
easat-5282	152	12	's	's	PART
easat-5282	152	13	alpha	alpha	NOUN
easat-5282	152	14	indicate	indicate	VERB
easat-5282	152	15	that	that	SCONJ
easat-5282	152	16	the	the	DET
easat-5282	152	17	scales	scale	NOUN
easat-5282	152	18	are	be	AUX
easat-5282	152	19	reliable	reliable	ADJ
easat-5282	152	20	.	.	PUNCT
easat-5282	153	1	cronbach	cronbach	PROPN
easat-5282	153	2	's	's	PART
easat-5282	153	3	alpha	alpha	ADJ
easat-5282	153	4	coefficient	coefficient	NOUN
easat-5282	153	5	is	be	AUX
easat-5282	153	6	greater	great	ADJ
easat-5282	153	7	than	than	ADP
easat-5282	153	8	0.6	0.6	NUM
easat-5282	153	9	and	and	CCONJ
easat-5282	153	10	the	the	DET
easat-5282	153	11	total	total	ADJ
easat-5282	153	12	variable	variable	ADJ
easat-5282	153	13	correlation	correlation	NOUN
easat-5282	153	14	coefficient	coefficient	NOUN
easat-5282	153	15	is	be	AUX
easat-5282	153	16	greater	great	ADJ
easat-5282	153	17	than	than	ADP
easat-5282	153	18	0.3	0.3	NUM
easat-5282	153	19	.	.	PUNCT
easat-5282	154	1	hence	hence	ADV
easat-5282	154	2	,	,	PUNCT
easat-5282	154	3	all	all	DET
easat-5282	154	4	observed	observed	ADJ
easat-5282	154	5	variables	variable	NOUN
easat-5282	154	6	are	be	AUX
easat-5282	154	7	retained	retain	VERB
easat-5282	154	8	.	.	PUNCT
easat-5282	155	1	in	in	ADP
easat-5282	155	2	which	which	PRON
easat-5282	155	3	,	,	PUNCT
easat-5282	155	4	the	the	DET
easat-5282	155	5	scale	scale	NOUN
easat-5282	155	6	of	of	ADP
easat-5282	155	7	digital	digital	ADJ
easat-5282	155	8	marketing	marketing	NOUN
easat-5282	155	9	tools	tool	NOUN
easat-5282	155	10	affecting	affect	VERB
easat-5282	155	11	the	the	DET
easat-5282	155	12	mangrove	mangrove	NOUN
easat-5282	155	13	ecotourism	ecotourism	NOUN
easat-5282	155	14	brand	brand	NOUN
easat-5282	155	15	loyalty	loyalty	NOUN
easat-5282	155	16	of	of	ADP
easat-5282	155	17	gen	gen	PROPN
easat-5282	155	18	z	z	PROPN
easat-5282	155	19	includes	include	VERB
easat-5282	155	20	four	four	NUM
easat-5282	155	21	observed	observed	ADJ
easat-5282	155	22	variables	variable	NOUN
easat-5282	155	23	.	.	PUNCT
easat-5282	156	1	the	the	DET
easat-5282	156	2	results	result	NOUN
easat-5282	156	3	depict	depict	VERB
easat-5282	156	4	that	that	SCONJ
easat-5282	156	5	digital	digital	ADJ
easat-5282	156	6	marketing	marketing	NOUN
easat-5282	156	7	tools	tool	NOUN
easat-5282	156	8	all	all	PRON
easat-5282	156	9	impact	impact	VERB
easat-5282	156	10	the	the	DET
easat-5282	156	11	mangrove	mangrove	NOUN
easat-5282	156	12	ecotourism	ecotourism	NOUN
easat-5282	156	13	brand	brand	NOUN
easat-5282	156	14	loyalty	loyalty	NOUN
easat-5282	156	15	of	of	ADP
easat-5282	156	16	gen	gen	PROPN
easat-5282	156	17	z.	z.	PROPN
easat-5282	156	18	undoubtedly	undoubtedly	ADV
easat-5282	156	19	,	,	PUNCT
easat-5282	156	20	deploying	deploy	VERB
easat-5282	156	21	activities	activity	NOUN
easat-5282	156	22	on	on	ADP
easat-5282	156	23	the	the	DET
easat-5282	156	24	website	website	NOUN
easat-5282	156	25	will	will	AUX
easat-5282	156	26	help	help	VERB
easat-5282	156	27	mangrove	mangrove	VERB
easat-5282	156	28	ecotourism	ecotourism	NOUN
easat-5282	156	29	areas	area	NOUN
easat-5282	156	30	increase	increase	VERB
easat-5282	156	31	customer	customer	NOUN
easat-5282	156	32	satisfaction	satisfaction	NOUN
easat-5282	156	33	,	,	PUNCT
easat-5282	156	34	attract	attract	VERB
easat-5282	156	35	new	new	ADJ
easat-5282	156	36	customers	customer	NOUN
easat-5282	156	37	,	,	PUNCT
easat-5282	156	38	improve	improve	VERB
easat-5282	156	39	brand	brand	NOUN
easat-5282	156	40	awareness	awareness	NOUN
easat-5282	156	41	,	,	PUNCT
easat-5282	156	42	be	be	AUX
easat-5282	156	43	demonstrated	demonstrate	VERB
easat-5282	156	44	by	by	ADP
easat-5282	156	45	enhancing	enhance	VERB
easat-5282	156	46	sales	sale	NOUN
easat-5282	156	47	when	when	SCONJ
easat-5282	156	48	implementing	implement	VERB
easat-5282	156	49	business	business	NOUN
easat-5282	156	50	activities	activity	NOUN
easat-5282	156	51	,	,	PUNCT
easat-5282	156	52	and	and	CCONJ
easat-5282	156	53	maintain	maintain	VERB
easat-5282	156	54	brand	brand	NOUN
easat-5282	156	55	loyalty	loyalty	NOUN
easat-5282	156	56	of	of	ADP
easat-5282	156	57	gen	gen	PROPN
easat-5282	156	58	z.	z.	PROPN
easat-5282	156	59	table	table	PROPN
easat-5282	156	60	3	3	NUM
easat-5282	156	61	.	.	PUNCT
easat-5282	156	62	positive	positive	ADJ
easat-5282	156	63	influence	influence	NOUN
easat-5282	156	64	of	of	ADP
easat-5282	156	65	website	website	NOUN
easat-5282	156	66	on	on	ADP
easat-5282	156	67	mangrove	mangrove	NOUN
easat-5282	156	68	ecotourism	ecotourism	NOUN
easat-5282	156	69	brand	brand	NOUN
easat-5282	156	70	loyalty	loyalty	NOUN
easat-5282	156	71	of	of	ADP
easat-5282	156	72	gen	gen	PROPN
easat-5282	156	73	z.	z.	PROPN
easat-5282	156	74	no	no	PROPN
easat-5282	156	75	.	.	PUNCT
easat-5282	157	1	cronbach	cronbach	PROPN
easat-5282	157	2	’s	’s	PART
easat-5282	157	3	alpha	alpha	ADJ
easat-5282	157	4	coefficient	coefficient	NOUN
easat-5282	157	5	observed	observe	VERB
easat-5282	157	6	variables	variable	NOUN
easat-5282	157	7	coding	code	VERB
easat-5282	157	8	factor	factor	NOUN
easat-5282	157	9	loadings	loading	NOUN
easat-5282	157	10	1	1	NUM
easat-5282	157	11	0.803	0.803	NUM
easat-5282	157	12	websites	website	NOUN
easat-5282	157	13	improve	improve	VERB
easat-5282	157	14	customer	customer	NOUN
easat-5282	157	15	satisfaction	satisfaction	NOUN
easat-5282	157	16	ws1	ws1	NOUN
easat-5282	157	17	0.712	0.712	NUM
easat-5282	157	18	2	2	NUM
easat-5282	157	19	the	the	DET
easat-5282	157	20	website	website	NOUN
easat-5282	157	21	penetrates	penetrate	VERB
easat-5282	157	22	new	new	ADJ
easat-5282	157	23	markets	market	NOUN
easat-5282	157	24	and	and	CCONJ
easat-5282	157	25	attracts	attract	VERB
easat-5282	157	26	new	new	ADJ
easat-5282	157	27	customers	customer	NOUN
easat-5282	157	28	ws2	ws2	VERB
easat-5282	157	29	0.843	0.843	NUM
easat-5282	157	30	3	3	NUM
easat-5282	157	31	website	website	NOUN
easat-5282	157	32	improves	improve	VERB
easat-5282	157	33	brand	brand	NOUN
easat-5282	157	34	recognition	recognition	NOUN
easat-5282	157	35	ws3	ws3	VERB
easat-5282	157	36	0.819	0.819	NUM
easat-5282	157	37	4	4	NUM
easat-5282	157	38	website	website	NOUN
easat-5282	157	39	increases	increase	VERB
easat-5282	157	40	sales	sale	NOUN
easat-5282	157	41	volume	volume	NOUN
easat-5282	157	42	ws4	ws4	PROPN
easat-5282	157	43	0.811	0.811	NUM
easat-5282	157	44	source	source	NOUN
easat-5282	157	45	:	:	PUNCT
easat-5282	157	46	results	result	NOUN
easat-5282	157	47	of	of	ADP
easat-5282	157	48	author	author	NOUN
easat-5282	157	49	’s	’s	PART
easat-5282	157	50	research	research	NOUN
easat-5282	157	51	data	datum	NOUN
easat-5282	157	52	analysis	analysis	NOUN
easat-5282	157	53	displaying	display	VERB
easat-5282	157	54	regularly	regularly	ADV
easat-5282	157	55	advertising	advertising	NOUN
easat-5282	157	56	related	relate	VERB
easat-5282	157	57	to	to	PART
easat-5282	157	58	mangrove	mangrove	VERB
easat-5282	157	59	ecotourism	ecotourism	NOUN
easat-5282	157	60	services	service	NOUN
easat-5282	157	61	on	on	ADP
easat-5282	157	62	various	various	ADJ
easat-5282	157	63	platforms	platform	NOUN
easat-5282	157	64	used	use	VERB
easat-5282	157	65	by	by	ADP
easat-5282	157	66	gen	gen	PROPN
easat-5282	157	67	z	z	PROPN
easat-5282	157	68	has	have	AUX
easat-5282	157	69	boosted	boost	VERB
easat-5282	157	70	their	their	PRON
easat-5282	157	71	shopping	shopping	NOUN
easat-5282	157	72	behavior	behavior	NOUN
easat-5282	157	73	.	.	PUNCT
easat-5282	158	1	in	in	ADP
easat-5282	158	2	addition	addition	NOUN
easat-5282	158	3	,	,	PUNCT
easat-5282	158	4	the	the	DET
easat-5282	158	5	merit	merit	NOUN
easat-5282	158	6	of	of	ADP
easat-5282	158	7	tourism	tourism	NOUN
easat-5282	158	8	services	service	NOUN
easat-5282	158	9	with	with	ADP
easat-5282	158	10	large	large	ADJ
easat-5282	158	11	platforms	platform	NOUN
easat-5282	158	12	will	will	AUX
easat-5282	158	13	increase	increase	VERB
easat-5282	158	14	access	access	NOUN
easat-5282	158	15	to	to	ADP
easat-5282	158	16	gen	gen	PROPN
easat-5282	158	17	z	z	PROPN
easat-5282	158	18	of	of	ADP
easat-5282	158	19	the	the	DET
easat-5282	158	20	brands	brand	NOUN
easat-5282	158	21	created	create	VERB
easat-5282	158	22	by	by	ADP
easat-5282	158	23	the	the	DET
easat-5282	158	24	mangrove	mangrove	PROPN
easat-5282	158	25	eco	eco	PROPN
easat-5282	158	26	-	-	PUNCT
easat-5282	158	27	tourism	tourism	NOUN
easat-5282	158	28	area	area	NOUN
easat-5282	158	29	,	,	PUNCT
easat-5282	158	30	which	which	PRON
easat-5282	158	31	has	have	VERB
easat-5282	158	32	a	a	DET
easat-5282	158	33	great	great	ADJ
easat-5282	158	34	influence	influence	NOUN
easat-5282	158	35	on	on	ADP
easat-5282	158	36	information	information	NOUN
easat-5282	158	37	updates	update	NOUN
easat-5282	158	38	and	and	CCONJ
easat-5282	158	39	direction	direction	NOUN
easat-5282	158	40	of	of	ADP
easat-5282	158	41	public	public	ADJ
easat-5282	158	42	opinion	opinion	NOUN
easat-5282	158	43	.	.	PUNCT
easat-5282	159	1	moreover	moreover	ADV
easat-5282	159	2	,	,	PUNCT
easat-5282	159	3	advertising	advertising	NOUN
easat-5282	159	4	displayed	display	VERB
easat-5282	159	5	on	on	ADP
easat-5282	159	6	platforms	platform	NOUN
easat-5282	159	7	such	such	ADJ
easat-5282	159	8	as	as	ADP
easat-5282	159	9	facebook	facebook	PROPN
easat-5282	159	10	,	,	PUNCT
easat-5282	159	11	instagram	instagram	PROPN
easat-5282	159	12	or	or	CCONJ
easat-5282	159	13	tiktok	tiktok	NOUN
easat-5282	159	14	all	all	PRON
easat-5282	159	15	have	have	VERB
easat-5282	159	16	support	support	NOUN
easat-5282	159	17	policies	policy	NOUN
easat-5282	159	18	for	for	ADP
easat-5282	159	19	media	medium	NOUN
easat-5282	159	20	companies	company	NOUN
easat-5282	159	21	or	or	CCONJ
easat-5282	159	22	business	business	NOUN
easat-5282	159	23	individuals	individual	NOUN
easat-5282	159	24	to	to	PART
easat-5282	159	25	run	run	VERB
easat-5282	159	26	advertisements	advertisement	NOUN
easat-5282	159	27	on	on	ADP
easat-5282	159	28	these	these	DET
easat-5282	159	29	platforms	platform	NOUN
easat-5282	159	30	.	.	PUNCT
easat-5282	160	1	this	this	PRON
easat-5282	160	2	is	be	AUX
easat-5282	160	3	actually	actually	ADV
easat-5282	160	4	an	an	DET
easat-5282	160	5	advantage	advantage	NOUN
easat-5282	160	6	that	that	PRON
easat-5282	160	7	mangrove	mangrove	VERB
easat-5282	160	8	ecotourism	ecotourism	NOUN
easat-5282	160	9	brands	brand	NOUN
easat-5282	160	10	can	can	AUX
easat-5282	160	11	exploit	exploit	VERB
easat-5282	160	12	to	to	PART
easat-5282	160	13	enhance	enhance	VERB
easat-5282	160	14	brand	brand	NOUN
easat-5282	160	15	loyalty	loyalty	NOUN
easat-5282	160	16	of	of	ADP
easat-5282	160	17	gen	gen	PROPN
easat-5282	160	18	z.	z.	PROPN
easat-5282	160	19	686	686	NUM
easat-5282	160	20	edelweiss	edelweiss	PROPN
easat-5282	160	21	applied	apply	VERB
easat-5282	160	22	science	science	NOUN
easat-5282	160	23	and	and	CCONJ
easat-5282	160	24	technology	technology	NOUN
easat-5282	160	25	issn	issn	PROPN
easat-5282	160	26	:	:	PUNCT
easat-5282	160	27	2576	2576	NUM
easat-5282	160	28	-	-	SYM
easat-5282	160	29	8484	8484	NUM
easat-5282	160	30	vol	vol	NOUN
easat-5282	160	31	.	.	PROPN
easat-5282	161	1	9	9	NUM
easat-5282	161	2	,	,	PUNCT
easat-5282	161	3	no	no	INTJ
easat-5282	161	4	.	.	NOUN
easat-5282	162	1	3	3	NUM
easat-5282	162	2	:	:	PUNCT
easat-5282	162	3	680	680	NUM
easat-5282	162	4	-	-	SYM
easat-5282	162	5	688	688	NUM
easat-5282	162	6	,	,	PUNCT
easat-5282	162	7	2025	2025	NUM
easat-5282	162	8	doi	doi	NOUN
easat-5282	162	9	:	:	PUNCT
easat-5282	162	10	10.55214/25768484.v9i3.5281	10.55214/25768484.v9i3.5281	NUM
easat-5282	162	11	©	©	ADP
easat-5282	162	12	2025	2025	NUM
easat-5282	162	13	by	by	ADP
easat-5282	162	14	the	the	DET
easat-5282	162	15	authors	author	NOUN
easat-5282	162	16	;	;	PUNCT
easat-5282	162	17	licensee	licensee	PROPN
easat-5282	162	18	learning	learn	VERB
easat-5282	162	19	gate	gate	NOUN
easat-5282	162	20	table	table	NOUN
easat-5282	162	21	4	4	NUM
easat-5282	162	22	.	.	PUNCT
easat-5282	162	23	positive	positive	ADJ
easat-5282	162	24	influence	influence	NOUN
easat-5282	162	25	of	of	ADP
easat-5282	162	26	display	display	NOUN
easat-5282	162	27	advertising	advertising	NOUN
easat-5282	162	28	on	on	ADP
easat-5282	162	29	mangrove	mangrove	NOUN
easat-5282	162	30	ecotourism	ecotourism	NOUN
easat-5282	162	31	brand	brand	NOUN
easat-5282	162	32	loyalty	loyalty	NOUN
easat-5282	162	33	of	of	ADP
easat-5282	162	34	gen	gen	PROPN
easat-5282	162	35	z	z	PROPN
easat-5282	162	36	no	no	PRON
easat-5282	162	37	cronbach	cronbach	NOUN
easat-5282	162	38	’s	’s	PART
easat-5282	162	39	alpha	alpha	ADJ
easat-5282	162	40	coefficient	coefficient	NOUN
easat-5282	162	41	observed	observe	VERB
easat-5282	162	42	variables	variable	NOUN
easat-5282	162	43	coding	code	VERB
easat-5282	162	44	factor	factor	NOUN
easat-5282	162	45	loadings	loading	NOUN
easat-5282	162	46	1	1	NUM
easat-5282	162	47	0.825	0.825	NUM
easat-5282	162	48	display	display	NOUN
easat-5282	162	49	advertising	advertising	NOUN
easat-5282	162	50	increases	increase	VERB
easat-5282	162	51	customers	customer	NOUN
easat-5282	162	52	visiting	visit	VERB
easat-5282	162	53	websites	website	NOUN
easat-5282	162	54	/	/	SYM
easat-5282	162	55	blogs	blog	NOUN
easat-5282	162	56	qc1	qc1	NOUN
easat-5282	162	57	0.791	0.791	NUM
easat-5282	162	58	2	2	NUM
easat-5282	162	59	display	display	NOUN
easat-5282	162	60	advertising	advertising	NOUN
easat-5282	162	61	increases	increase	VERB
easat-5282	162	62	customer	customer	NOUN
easat-5282	162	63	visits	visit	NOUN
easat-5282	162	64	to	to	ADP
easat-5282	162	65	media	medium	NOUN
easat-5282	162	66	sites	site	NOUN
easat-5282	162	67	qc2	qc2	NOUN
easat-5282	162	68	0.706	0.706	NUM
easat-5282	162	69	3	3	NUM
easat-5282	162	70	display	display	NOUN
easat-5282	162	71	advertising	advertising	NOUN
easat-5282	162	72	increases	increase	VERB
easat-5282	162	73	product	product	NOUN
easat-5282	162	74	consumption	consumption	NOUN
easat-5282	162	75	qc3	qc3	ADJ
easat-5282	162	76	0.802	0.802	NUM
easat-5282	162	77	4	4	NUM
easat-5282	162	78	display	display	NOUN
easat-5282	162	79	advertising	advertising	NOUN
easat-5282	162	80	increases	increase	VERB
easat-5282	162	81	market	market	NOUN
easat-5282	162	82	share	share	NOUN
easat-5282	162	83	qc4	qc4	VERB
easat-5282	162	84	0.821	0.821	NUM
easat-5282	162	85	5	5	NUM
easat-5282	162	86	display	display	NOUN
easat-5282	162	87	advertising	advertising	NOUN
easat-5282	162	88	penetrates	penetrate	VERB
easat-5282	162	89	new	new	ADJ
easat-5282	162	90	markets	market	NOUN
easat-5282	162	91	and	and	CCONJ
easat-5282	162	92	attracts	attract	VERB
easat-5282	162	93	new	new	ADJ
easat-5282	162	94	customers	customer	NOUN
easat-5282	162	95	qc5	qc5	VERB
easat-5282	162	96	0.805	0.805	NUM
easat-5282	162	97	6	6	NUM
easat-5282	162	98	display	display	NOUN
easat-5282	162	99	advertising	advertising	NOUN
easat-5282	162	100	increases	increase	VERB
easat-5282	162	101	brand	brand	NOUN
easat-5282	162	102	awareness	awareness	NOUN
easat-5282	162	103	qc6	qc6	NOUN
easat-5282	162	104	0.822	0.822	NUM
easat-5282	162	105	search	search	NOUN
easat-5282	162	106	engine	engine	NOUN
easat-5282	162	107	optimization	optimization	NOUN
easat-5282	162	108	(	(	PUNCT
easat-5282	162	109	seo	seo	NOUN
easat-5282	162	110	)	)	PUNCT
easat-5282	162	111	with	with	ADP
easat-5282	162	112	keywords	keyword	NOUN
easat-5282	162	113	related	relate	VERB
easat-5282	162	114	to	to	ADP
easat-5282	162	115	user	user	NOUN
easat-5282	162	116	intent	intent	NOUN
easat-5282	162	117	is	be	AUX
easat-5282	162	118	important	important	ADJ
easat-5282	162	119	for	for	ADP
easat-5282	162	120	a	a	DET
easat-5282	162	121	brand	brand	NOUN
easat-5282	162	122	.	.	PUNCT
easat-5282	163	1	to	to	PART
easat-5282	163	2	optimize	optimize	VERB
easat-5282	163	3	brand	brand	NOUN
easat-5282	163	4	awareness	awareness	NOUN
easat-5282	163	5	,	,	PUNCT
easat-5282	163	6	mangrove	mangrove	VERB
easat-5282	163	7	eco	eco	PROPN
easat-5282	163	8	-	-	PUNCT
easat-5282	163	9	toutism	toutism	NOUN
easat-5282	163	10	businesses	business	NOUN
easat-5282	163	11	can	can	AUX
easat-5282	163	12	pay	pay	VERB
easat-5282	163	13	attention	attention	NOUN
easat-5282	163	14	to	to	ADP
easat-5282	163	15	incorporating	incorporate	VERB
easat-5282	163	16	informational	informational	ADJ
easat-5282	163	17	keywords	keyword	NOUN
easat-5282	163	18	into	into	ADP
easat-5282	163	19	their	their	PRON
easat-5282	163	20	content	content	NOUN
easat-5282	163	21	.	.	PUNCT
easat-5282	164	1	futhermore	futhermore	NOUN
easat-5282	164	2	,	,	PUNCT
easat-5282	164	3	keywords	keyword	NOUN
easat-5282	164	4	that	that	PRON
easat-5282	164	5	are	be	AUX
easat-5282	164	6	appropriate	appropriate	ADJ
easat-5282	164	7	for	for	ADP
easat-5282	164	8	the	the	DET
easat-5282	164	9	first	first	ADJ
easat-5282	164	10	stage	stage	NOUN
easat-5282	164	11	of	of	ADP
easat-5282	164	12	the	the	DET
easat-5282	164	13	customer	customer	NOUN
easat-5282	164	14	journey	journey	NOUN
easat-5282	164	15	–	–	PUNCT
easat-5282	164	16	when	when	SCONJ
easat-5282	164	17	customers	customer	NOUN
easat-5282	164	18	begin	begin	VERB
easat-5282	164	19	searching	search	VERB
easat-5282	164	20	for	for	ADP
easat-5282	164	21	information	information	NOUN
easat-5282	164	22	and	and	CCONJ
easat-5282	164	23	want	want	VERB
easat-5282	164	24	to	to	PART
easat-5282	164	25	learn	learn	VERB
easat-5282	164	26	more	more	ADJ
easat-5282	164	27	about	about	ADP
easat-5282	164	28	available	available	ADJ
easat-5282	164	29	products	product	NOUN
easat-5282	164	30	will	will	AUX
easat-5282	164	31	strongly	strongly	ADV
easat-5282	164	32	influence	influence	VERB
easat-5282	164	33	brand	brand	NOUN
easat-5282	164	34	awareness	awareness	NOUN
easat-5282	164	35	and	and	CCONJ
easat-5282	164	36	repeat	repeat	NOUN
easat-5282	164	37	purchasing	purchase	VERB
easat-5282	164	38	behavior	behavior	NOUN
easat-5282	164	39	.	.	PUNCT
easat-5282	165	1	table	table	NOUN
easat-5282	165	2	5	5	NUM
easat-5282	165	3	.	.	PUNCT
easat-5282	165	4	positive	positive	ADJ
easat-5282	165	5	influence	influence	NOUN
easat-5282	165	6	of	of	ADP
easat-5282	165	7	search	search	NOUN
easat-5282	165	8	engine	engine	NOUN
easat-5282	165	9	optimization	optimization	NOUN
easat-5282	165	10	on	on	ADP
easat-5282	165	11	mangrove	mangrove	NOUN
easat-5282	165	12	ecotourism	ecotourism	NOUN
easat-5282	165	13	brand	brand	NOUN
easat-5282	165	14	loyalty	loyalty	NOUN
easat-5282	165	15	.	.	PUNCT
easat-5282	166	1	no	no	INTJ
easat-5282	166	2	.	.	PUNCT
easat-5282	166	3	cronbach	cronbach	PROPN
easat-5282	166	4	’s	’s	PART
easat-5282	166	5	alpha	alpha	ADJ
easat-5282	166	6	coefficient	coefficient	NOUN
easat-5282	166	7	observed	observe	VERB
easat-5282	166	8	variables	variable	NOUN
easat-5282	166	9	coding	code	VERB
easat-5282	166	10	factor	factor	NOUN
easat-5282	166	11	loadings	loading	NOUN
easat-5282	166	12	1	1	NUM
easat-5282	166	13	0.930	0.930	NUM
easat-5282	166	14	seo	seo	NOUN
easat-5282	166	15	increases	increase	VERB
easat-5282	166	16	the	the	DET
easat-5282	166	17	number	number	NOUN
easat-5282	166	18	of	of	ADP
easat-5282	166	19	customers	customer	NOUN
easat-5282	166	20	visiting	visit	VERB
easat-5282	166	21	the	the	DET
easat-5282	166	22	website	website	NOUN
easat-5282	166	23	tc1	tc1	NOUN
easat-5282	166	24	0.788	0.788	NUM
easat-5282	166	25	2	2	NUM
easat-5282	166	26	seo	seo	NOUN
easat-5282	166	27	increases	increase	VERB
easat-5282	166	28	the	the	DET
easat-5282	166	29	number	number	NOUN
easat-5282	166	30	of	of	ADP
easat-5282	166	31	clicks	click	NOUN
easat-5282	166	32	on	on	ADP
easat-5282	166	33	ads	ad	NOUN
easat-5282	166	34	tc2	tc2	PROPN
easat-5282	166	35	0.862	0.862	NUM
easat-5282	166	36	3	3	NUM
easat-5282	166	37	seo	seo	NOUN
easat-5282	166	38	increases	increase	VERB
easat-5282	166	39	the	the	DET
easat-5282	166	40	number	number	NOUN
easat-5282	166	41	of	of	ADP
easat-5282	166	42	visits	visit	NOUN
easat-5282	166	43	to	to	ADP
easat-5282	166	44	social	social	ADJ
easat-5282	166	45	networking	networking	NOUN
easat-5282	166	46	sites	site	NOUN
easat-5282	166	47	tc3	tc3	PROPN
easat-5282	166	48	0.695	0.695	NUM
easat-5282	166	49	4	4	NUM
easat-5282	166	50	seo	seo	NOUN
easat-5282	166	51	reaches	reach	VERB
easat-5282	166	52	new	new	ADJ
easat-5282	166	53	markets	market	NOUN
easat-5282	166	54	and	and	CCONJ
easat-5282	166	55	new	new	ADJ
easat-5282	166	56	customers	customer	NOUN
easat-5282	166	57	tc4	tc4	X
easat-5282	166	58	0.831	0.831	NUM
easat-5282	166	59	5	5	NUM
easat-5282	166	60	seo	seo	NOUN
easat-5282	166	61	improves	improve	VERB
easat-5282	166	62	brand	brand	NOUN
easat-5282	166	63	awareness	awareness	NOUN
easat-5282	166	64	tc5	tc5	VERB
easat-5282	166	65	0.819	0.819	NUM
easat-5282	166	66	6	6	NUM
easat-5282	166	67	seo	seo	NOUN
easat-5282	166	68	increases	increase	VERB
easat-5282	166	69	customer	customer	NOUN
easat-5282	166	70	commitment	commitment	NOUN
easat-5282	166	71	to	to	PART
easat-5282	166	72	repeat	repeat	VERB
easat-5282	166	73	purchases	purchase	NOUN
easat-5282	167	1	qc6	qc6	NOUN
easat-5282	167	2	0.905	0.905	NUM
easat-5282	168	1	it	it	PRON
easat-5282	168	2	is	be	AUX
easat-5282	168	3	social	social	ADJ
easat-5282	168	4	media	medium	NOUN
easat-5282	168	5	marketing	marketing	NOUN
easat-5282	168	6	that	that	PRON
easat-5282	168	7	is	be	AUX
easat-5282	168	8	a	a	DET
easat-5282	168	9	strong	strong	ADJ
easat-5282	168	10	influencer	influencer	NOUN
easat-5282	168	11	of	of	ADP
easat-5282	168	12	brand	brand	NOUN
easat-5282	168	13	loyalty	loyalty	NOUN
easat-5282	168	14	among	among	ADP
easat-5282	168	15	gen	gen	PROPN
easat-5282	168	16	z	z	PROPN
easat-5282	168	17	,	,	PUNCT
easat-5282	168	18	not	not	PART
easat-5282	168	19	only	only	ADV
easat-5282	168	20	providing	provide	VERB
easat-5282	168	21	users	user	NOUN
easat-5282	168	22	with	with	ADP
easat-5282	168	23	the	the	DET
easat-5282	168	24	ability	ability	NOUN
easat-5282	168	25	to	to	PART
easat-5282	168	26	view	view	VERB
easat-5282	168	27	and	and	CCONJ
easat-5282	168	28	access	access	NOUN
easat-5282	168	29	information	information	NOUN
easat-5282	168	30	but	but	CCONJ
easat-5282	168	31	also	also	ADV
easat-5282	168	32	allowing	allow	VERB
easat-5282	168	33	sharing	sharing	NOUN
easat-5282	168	34	,	,	PUNCT
easat-5282	168	35	engagement	engagement	NOUN
easat-5282	168	36	and	and	CCONJ
easat-5282	168	37	multi	multi	ADJ
easat-5282	168	38	-	-	ADJ
easat-5282	168	39	modal	modal	ADJ
easat-5282	168	40	content	content	NOUN
easat-5282	168	41	creation	creation	NOUN
easat-5282	168	42	privately	privately	ADV
easat-5282	168	43	,	,	PUNCT
easat-5282	168	44	semi	semi	ADJ
easat-5282	168	45	-	-	ADJ
easat-5282	168	46	privately	privately	ADV
easat-5282	168	47	,	,	PUNCT
easat-5282	168	48	and	and	CCONJ
easat-5282	168	49	publicly	publicly	ADV
easat-5282	168	50	available	available	ADJ
easat-5282	168	51	through	through	ADP
easat-5282	168	52	a	a	DET
easat-5282	168	53	network	network	NOUN
easat-5282	168	54	of	of	ADP
easat-5282	168	55	friends	friend	NOUN
easat-5282	168	56	,	,	PUNCT
easat-5282	168	57	followers	follower	NOUN
easat-5282	168	58	,	,	PUNCT
easat-5282	168	59	and	and	CCONJ
easat-5282	168	60	users	user	NOUN
easat-5282	168	61	.	.	PUNCT
easat-5282	169	1	table	table	NOUN
easat-5282	169	2	6	6	NUM
easat-5282	169	3	.	.	PUNCT
easat-5282	170	1	positive	positive	ADJ
easat-5282	170	2	influence	influence	NOUN
easat-5282	170	3	of	of	ADP
easat-5282	170	4	social	social	ADJ
easat-5282	170	5	media	medium	NOUN
easat-5282	170	6	on	on	ADP
easat-5282	170	7	mangrove	mangrove	NOUN
easat-5282	170	8	ecotourism	ecotourism	NOUN
easat-5282	170	9	brand	brand	NOUN
easat-5282	170	10	loyalty	loyalty	NOUN
easat-5282	170	11	of	of	ADP
easat-5282	170	12	gen	gen	PROPN
easat-5282	170	13	z.	z.	PROPN
easat-5282	170	14	no	no	DET
easat-5282	170	15	cronbach	cronbach	NOUN
easat-5282	170	16	’s	’s	PART
easat-5282	170	17	alpha	alpha	ADJ
easat-5282	170	18	coefficient	coefficient	NOUN
easat-5282	170	19	observed	observe	VERB
easat-5282	170	20	variables	variable	NOUN
easat-5282	170	21	coding	code	VERB
easat-5282	170	22	factor	factor	NOUN
easat-5282	170	23	loadings	loading	NOUN
easat-5282	170	24	1	1	NUM
easat-5282	170	25	0.809	0.809	NUM
easat-5282	170	26	social	social	ADJ
easat-5282	170	27	media	medium	NOUN
easat-5282	170	28	increases	increase	VERB
easat-5282	170	29	the	the	DET
easat-5282	170	30	number	number	NOUN
easat-5282	170	31	of	of	ADP
easat-5282	170	32	customers	customer	NOUN
easat-5282	170	33	tt1	tt1	NOUN
easat-5282	170	34	0.805	0.805	NUM
easat-5282	170	35	2	2	NUM
easat-5282	170	36	social	social	ADJ
easat-5282	170	37	media	medium	NOUN
easat-5282	170	38	increases	increase	VERB
easat-5282	170	39	customer	customer	NOUN
easat-5282	170	40	satisfaction	satisfaction	NOUN
easat-5282	170	41	tt2	tt2	PROPN
easat-5282	170	42	0.808	0.808	NUM
easat-5282	170	43	3	3	NUM
easat-5282	170	44	social	social	ADJ
easat-5282	170	45	media	medium	NOUN
easat-5282	170	46	increases	increase	VERB
easat-5282	170	47	sales	sale	NOUN
easat-5282	170	48	tt3	tt3	NOUN
easat-5282	170	49	0.707	0.707	NUM
easat-5282	170	50	4	4	NUM
easat-5282	170	51	social	social	ADJ
easat-5282	170	52	media	medium	NOUN
easat-5282	170	53	reaches	reach	VERB
easat-5282	170	54	new	new	ADJ
easat-5282	170	55	markets	market	NOUN
easat-5282	170	56	and	and	CCONJ
easat-5282	170	57	new	new	ADJ
easat-5282	170	58	customers	customer	NOUN
easat-5282	170	59	tt4	tt4	VERB
easat-5282	170	60	0.762	0.762	NUM
easat-5282	170	61	5	5	NUM
easat-5282	170	62	social	social	ADJ
easat-5282	170	63	media	medium	NOUN
easat-5282	170	64	increases	increase	VERB
easat-5282	170	65	customer	customer	NOUN
easat-5282	170	66	loyalty	loyalty	NOUN
easat-5282	170	67	tt5	tt5	PROPN
easat-5282	170	68	0.801	0.801	NUM
easat-5282	170	69	6	6	NUM
easat-5282	170	70	social	social	ADJ
easat-5282	170	71	media	medium	NOUN
easat-5282	170	72	increases	increase	VERB
easat-5282	170	73	the	the	DET
easat-5282	170	74	effectiveness	effectiveness	NOUN
easat-5282	170	75	of	of	ADP
easat-5282	170	76	word	word	NOUN
easat-5282	170	77	-	-	PUNCT
easat-5282	170	78	of	of	ADP
easat-5282	170	79	-	-	PUNCT
easat-5282	170	80	mouth	mouth	NOUN
easat-5282	170	81	marketing	marketing	NOUN
easat-5282	170	82	from	from	ADP
easat-5282	170	83	current	current	ADJ
easat-5282	170	84	customers	customer	NOUN
easat-5282	170	85	to	to	ADP
easat-5282	170	86	potential	potential	ADJ
easat-5282	170	87	customers	customer	NOUN
easat-5282	170	88	tt6	tt6	VERB
easat-5282	170	89	0.803	0.803	NUM
easat-5282	170	90	after	after	ADP
easat-5282	170	91	identifying	identify	VERB
easat-5282	170	92	four	four	NUM
easat-5282	170	93	groups	group	NOUN
easat-5282	170	94	of	of	ADP
easat-5282	170	95	factors	factor	NOUN
easat-5282	170	96	with	with	ADP
easat-5282	170	97	observed	observed	ADJ
easat-5282	170	98	variables	variable	NOUN
easat-5282	170	99	that	that	PRON
easat-5282	170	100	are	be	AUX
easat-5282	170	101	consistent	consistent	ADJ
easat-5282	170	102	with	with	ADP
easat-5282	170	103	each	each	DET
easat-5282	170	104	other	other	ADJ
easat-5282	170	105	,	,	PUNCT
easat-5282	170	106	the	the	DET
easat-5282	170	107	study	study	NOUN
easat-5282	170	108	performed	perform	VERB
easat-5282	170	109	multivariate	multivariate	NOUN
easat-5282	170	110	regression	regression	NOUN
easat-5282	170	111	analysis	analysis	NOUN
easat-5282	170	112	with	with	ADP
easat-5282	170	113	four	four	NUM
easat-5282	170	114	independent	independent	ADJ
easat-5282	170	115	variables	variable	NOUN
easat-5282	170	116	and	and	CCONJ
easat-5282	170	117	one	one	NUM
easat-5282	170	118	dependent	dependent	ADJ
easat-5282	170	119	variable	variable	NOUN
easat-5282	170	120	.	.	PUNCT
easat-5282	171	1	the	the	DET
easat-5282	171	2	chosen	choose	VERB
easat-5282	171	3	method	method	NOUN
easat-5282	171	4	is	be	AUX
easat-5282	171	5	the	the	DET
easat-5282	171	6	enter	enter	ADJ
easat-5282	171	7	method	method	NOUN
easat-5282	171	8	.	.	PUNCT
easat-5282	172	1	687	687	NUM
easat-5282	172	2	edelweiss	edelweiss	PROPN
easat-5282	172	3	applied	apply	VERB
easat-5282	172	4	science	science	NOUN
easat-5282	172	5	and	and	CCONJ
easat-5282	172	6	technology	technology	NOUN
easat-5282	172	7	issn	issn	PROPN
easat-5282	172	8	:	:	PUNCT
easat-5282	172	9	2576	2576	NUM
easat-5282	172	10	-	-	SYM
easat-5282	172	11	8484	8484	NUM
easat-5282	172	12	vol	vol	NOUN
easat-5282	172	13	.	.	PROPN
easat-5282	173	1	9	9	NUM
easat-5282	173	2	,	,	PUNCT
easat-5282	173	3	no	no	INTJ
easat-5282	173	4	.	.	NOUN
easat-5282	174	1	3	3	NUM
easat-5282	174	2	:	:	PUNCT
easat-5282	174	3	680	680	NUM
easat-5282	174	4	-	-	SYM
easat-5282	174	5	688	688	NUM
easat-5282	174	6	,	,	PUNCT
easat-5282	174	7	2025	2025	NUM
easat-5282	174	8	doi	doi	NOUN
easat-5282	174	9	:	:	PUNCT
easat-5282	174	10	10.55214/25768484.v9i3.5281	10.55214/25768484.v9i3.5281	NUM
easat-5282	174	11	©	©	ADP
easat-5282	174	12	2025	2025	NUM
easat-5282	174	13	by	by	ADP
easat-5282	174	14	the	the	DET
easat-5282	174	15	authors	author	NOUN
easat-5282	174	16	;	;	PUNCT
easat-5282	175	1	licensee	licensee	PROPN
easat-5282	175	2	learning	learn	VERB
easat-5282	175	3	gate	gate	NOUN
easat-5282	175	4	table	table	NOUN
easat-5282	175	5	7	7	NUM
easat-5282	175	6	.	.	PUNCT
easat-5282	175	7	regression	regression	NOUN
easat-5282	175	8	coefficients	coefficient	NOUN
easat-5282	175	9	.	.	PUNCT
easat-5282	176	1	model	model	NOUN
easat-5282	176	2	unstandardized	unstandardized	ADJ
easat-5282	176	3	coefficients	coefficient	NOUN
easat-5282	176	4	standardized	standardize	VERB
easat-5282	176	5	coefficients	coefficient	NOUN
easat-5282	176	6	t	t	PROPN
easat-5282	176	7	sig	sig	PROPN
easat-5282	176	8	.	.	PUNCT
easat-5282	177	1	collinearity	collinearity	PROPN
easat-5282	177	2	statistics	statistic	NOUN
easat-5282	177	3	b	b	NOUN
easat-5282	177	4	std	std	PROPN
easat-5282	177	5	.	.	NOUN
easat-5282	177	6	error	error	NOUN
easat-5282	177	7	beta	beta	NOUN
easat-5282	177	8	tolerance	tolerance	NOUN
easat-5282	177	9	vif	vif	NOUN
easat-5282	177	10	(	(	PUNCT
easat-5282	177	11	constant	constant	ADJ
easat-5282	177	12	)	)	PUNCT
easat-5282	177	13	0.115	0.115	NUM
easat-5282	177	14	0.421	0.421	NUM
easat-5282	177	15	0.232	0.232	NUM
easat-5282	177	16	0.778	0.778	NUM
easat-5282	177	17	ws	ws	NOUN
easat-5282	177	18	0.081	0.081	NUM
easat-5282	177	19	0.052	0.052	NUM
easat-5282	177	20	0.083	0.083	NUM
easat-5282	177	21	1.952	1.952	NUM
easat-5282	177	22	0.054	0.054	NUM
easat-5282	177	23	*	*	PUNCT
easat-5282	177	24	*	*	PUNCT
easat-5282	177	25	0.834	0.834	NUM
easat-5282	177	26	1.241	1.241	NUM
easat-5282	177	27	qc	qc	PROPN
easat-5282	177	28	0.095	0.095	NUM
easat-5282	177	29	0.054	0.054	NUM
easat-5282	177	30	0.111	0.111	NUM
easat-5282	177	31	1.996	1.996	NUM
easat-5282	177	32	0.047	0.047	NUM
easat-5282	177	33	*	*	PUNCT
easat-5282	177	34	0.765	0.765	NUM
easat-5282	177	35	1.405	1.405	NUM
easat-5282	177	36	tc	tc	NUM
easat-5282	177	37	0.065	0.065	NUM
easat-5282	177	38	0.034	0.034	NUM
easat-5282	177	39	0.121	0.121	NUM
easat-5282	177	40	1.996	1.996	NUM
easat-5282	177	41	0.027	0.027	NUM
easat-5282	177	42	*	*	NUM
easat-5282	177	43	0.745	0.745	NUM
easat-5282	177	44	1.313	1.313	NUM
easat-5282	177	45	tt	tt	PROPN
easat-5282	177	46	0.092	0.092	NUM
easat-5282	177	47	0.039	0.039	NUM
easat-5282	177	48	0.086	0.086	NUM
easat-5282	177	49	2.088	2.088	NUM
easat-5282	177	50	0.037	0.037	NUM
easat-5282	177	51	*	*	NUM
easat-5282	177	52	0.959	0.959	NUM
easat-5282	177	53	1.043	1.043	NUM
easat-5282	177	54	note	note	NOUN
easat-5282	177	55	:	:	PUNCT
easat-5282	177	56	*	*	ADJ
easat-5282	177	57	:	:	PUNCT
easat-5282	177	58	significant	significant	ADJ
easat-5282	177	59	at	at	ADP
easat-5282	177	60	the	the	DET
easat-5282	177	61	5	5	NUM
easat-5282	177	62	%	%	NOUN
easat-5282	177	63	level	level	NOUN
easat-5282	177	64	;	;	PUNCT
easat-5282	177	65	*	*	PUNCT
easat-5282	177	66	*	*	PUNCT
easat-5282	177	67	:	:	PUNCT
easat-5282	177	68	significant	significant	ADJ
easat-5282	177	69	at	at	ADP
easat-5282	177	70	the	the	DET
easat-5282	177	71	10	10	NUM
easat-5282	177	72	%	%	NOUN
easat-5282	177	73	level	level	NOUN
easat-5282	177	74	.	.	PUNCT
easat-5282	178	1	the	the	DET
easat-5282	178	2	results	result	NOUN
easat-5282	178	3	of	of	ADP
easat-5282	178	4	regression	regression	NOUN
easat-5282	178	5	analysis	analysis	NOUN
easat-5282	178	6	indicated	indicate	VERB
easat-5282	178	7	in	in	ADP
easat-5282	178	8	table	table	NOUN
easat-5282	178	9	7	7	NUM
easat-5282	178	10	identify	identify	VERB
easat-5282	178	11	that	that	SCONJ
easat-5282	178	12	the	the	DET
easat-5282	178	13	independent	independent	ADJ
easat-5282	178	14	variables	variable	NOUN
easat-5282	178	15	used	use	VERB
easat-5282	178	16	in	in	ADP
easat-5282	178	17	the	the	DET
easat-5282	178	18	model	model	NOUN
easat-5282	178	19	are	be	AUX
easat-5282	178	20	all	all	PRON
easat-5282	178	21	statistically	statistically	ADV
easat-5282	178	22	significant	significant	ADJ
easat-5282	178	23	.	.	PUNCT
easat-5282	179	1	the	the	DET
easat-5282	179	2	tolerance	tolerance	NOUN
easat-5282	179	3	coefficient	coefficient	NOUN
easat-5282	179	4	was	be	AUX
easat-5282	179	5	recorded	record	VERB
easat-5282	179	6	at	at	ADP
easat-5282	179	7	a	a	DET
easat-5282	179	8	fairly	fairly	ADV
easat-5282	179	9	high	high	ADJ
easat-5282	179	10	level	level	NOUN
easat-5282	179	11	.	.	PUNCT
easat-5282	180	1	what	what	PRON
easat-5282	180	2	is	be	AUX
easat-5282	180	3	more	more	ADJ
easat-5282	180	4	?	?	PUNCT
easat-5282	181	1	the	the	DET
easat-5282	181	2	variance	variance	NOUN
easat-5282	181	3	inflation	inflation	NOUN
easat-5282	181	4	factor	factor	NOUN
easat-5282	181	5	(	(	PUNCT
easat-5282	181	6	vif	vif	NOUN
easat-5282	181	7	)	)	PUNCT
easat-5282	181	8	is	be	AUX
easat-5282	181	9	low	low	ADJ
easat-5282	181	10	(	(	PUNCT
easat-5282	181	11	below	below	ADP
easat-5282	181	12	2	2	NUM
easat-5282	181	13	)	)	PUNCT
easat-5282	181	14	,	,	PUNCT
easat-5282	181	15	depicting	depict	VERB
easat-5282	181	16	that	that	SCONJ
easat-5282	181	17	the	the	DET
easat-5282	181	18	independent	independent	ADJ
easat-5282	181	19	variables	variable	NOUN
easat-5282	181	20	do	do	AUX
easat-5282	181	21	not	not	PART
easat-5282	181	22	have	have	VERB
easat-5282	181	23	multicollinearity	multicollinearity	NOUN
easat-5282	181	24	with	with	ADP
easat-5282	181	25	each	each	DET
easat-5282	181	26	other	other	ADJ
easat-5282	181	27	.	.	PUNCT
easat-5282	182	1	from	from	ADP
easat-5282	182	2	the	the	DET
easat-5282	182	3	above	above	ADJ
easat-5282	182	4	results	result	NOUN
easat-5282	182	5	,	,	PUNCT
easat-5282	182	6	the	the	DET
easat-5282	182	7	multiple	multiple	ADJ
easat-5282	182	8	regression	regression	NOUN
easat-5282	182	9	equation	equation	NOUN
easat-5282	182	10	represents	represent	VERB
easat-5282	182	11	the	the	DET
easat-5282	182	12	relationship	relationship	NOUN
easat-5282	182	13	between	between	ADP
easat-5282	182	14	the	the	DET
easat-5282	182	15	elements	element	NOUN
easat-5282	182	16	of	of	ADP
easat-5282	182	17	digital	digital	ADJ
easat-5282	182	18	marketing	marketing	NOUN
easat-5282	182	19	and	and	CCONJ
easat-5282	182	20	customers	customer	NOUN
easat-5282	182	21	'	'	PART
easat-5282	182	22	mangrove	mangrove	PROPN
easat-5282	182	23	eco	eco	NOUN
easat-5282	182	24	-	-	PUNCT
easat-5282	182	25	toutism	toutism	NOUN
easat-5282	182	26	brand	brand	NOUN
easat-5282	182	27	loyalty	loyalty	NOUN
easat-5282	182	28	.	.	PUNCT
easat-5282	183	1	result	result	NOUN
easat-5282	183	2	=	=	PUNCT
easat-5282	183	3	0.115	0.115	NUM
easat-5282	183	4	+	+	CCONJ
easat-5282	183	5	0.081	0.081	NUM
easat-5282	183	6	ws	ws	NOUN
easat-5282	183	7	+	+	CCONJ
easat-5282	183	8	0.095qc	0.095qc	ADV
easat-5282	183	9	+	+	CCONJ
easat-5282	183	10	0.065	0.065	NUM
easat-5282	183	11	tc	tc	NOUN
easat-5282	184	1	+	+	NUM
easat-5282	184	2	0.092	0.092	NUM
easat-5282	184	3	tt	tt	PROPN
easat-5282	184	4	as	as	ADP
easat-5282	184	5	a	a	DET
easat-5282	184	6	result	result	NOUN
easat-5282	184	7	,	,	PUNCT
easat-5282	184	8	the	the	DET
easat-5282	184	9	research	research	NOUN
easat-5282	184	10	has	have	AUX
easat-5282	184	11	proven	prove	VERB
easat-5282	184	12	that	that	SCONJ
easat-5282	184	13	four	four	NUM
easat-5282	184	14	groups	group	NOUN
easat-5282	184	15	of	of	ADP
easat-5282	184	16	factors	factor	NOUN
easat-5282	184	17	all	all	PRON
easat-5282	184	18	have	have	VERB
easat-5282	184	19	a	a	DET
easat-5282	184	20	positive	positive	ADJ
easat-5282	184	21	influence	influence	NOUN
easat-5282	184	22	on	on	ADP
easat-5282	184	23	the	the	DET
easat-5282	184	24	mangrove	mangrove	NOUN
easat-5282	184	25	ecotourism	ecotourism	NOUN
easat-5282	184	26	brand	brand	NOUN
easat-5282	184	27	loyalty	loyalty	NOUN
easat-5282	184	28	of	of	ADP
easat-5282	184	29	gen	gen	PROPN
easat-5282	184	30	z.	z.	PROPN
easat-5282	184	31	in	in	ADP
easat-5282	184	32	particular	particular	ADJ
easat-5282	184	33	,	,	PUNCT
easat-5282	184	34	the	the	DET
easat-5282	184	35	influence	influence	NOUN
easat-5282	184	36	variable	variable	NOUN
easat-5282	184	37	from	from	ADP
easat-5282	184	38	social	social	ADJ
easat-5282	184	39	media	medium	NOUN
easat-5282	184	40	has	have	VERB
easat-5282	184	41	the	the	DET
easat-5282	184	42	strongest	strong	ADJ
easat-5282	184	43	impact	impact	NOUN
easat-5282	184	44	on	on	ADP
easat-5282	184	45	brand	brand	NOUN
easat-5282	184	46	loyalty	loyalty	NOUN
easat-5282	184	47	,	,	PUNCT
easat-5282	184	48	with	with	ADP
easat-5282	184	49	an	an	DET
easat-5282	184	50	influence	influence	NOUN
easat-5282	184	51	corresponding	correspond	VERB
easat-5282	184	52	to	to	ADP
easat-5282	184	53	a	a	DET
easat-5282	184	54	regression	regression	NOUN
easat-5282	184	55	coefficient	coefficient	NOUN
easat-5282	184	56	of	of	ADP
easat-5282	184	57	0.095	0.095	NUM
easat-5282	184	58	.	.	PUNCT
easat-5282	185	1	in	in	ADP
easat-5282	185	2	addition	addition	NOUN
easat-5282	185	3	,	,	PUNCT
easat-5282	185	4	the	the	DET
easat-5282	185	5	author	author	NOUN
easat-5282	185	6	conducted	conduct	VERB
easat-5282	185	7	in	in	ADP
easat-5282	185	8	-	-	PUNCT
easat-5282	185	9	depth	depth	NOUN
easat-5282	185	10	interviews	interview	NOUN
easat-5282	185	11	with	with	ADP
easat-5282	185	12	experts	expert	NOUN
easat-5282	185	13	and	and	CCONJ
easat-5282	185	14	illustrated	illustrate	VERB
easat-5282	185	15	that	that	SCONJ
easat-5282	185	16	:	:	PUNCT
easat-5282	185	17	80	80	NUM
easat-5282	185	18	%	%	NOUN
easat-5282	185	19	of	of	ADP
easat-5282	185	20	businesses	business	NOUN
easat-5282	185	21	surveyed	survey	VERB
easat-5282	185	22	have	have	VERB
easat-5282	185	23	a	a	DET
easat-5282	185	24	digital	digital	ADJ
easat-5282	185	25	marketing	marketing	NOUN
easat-5282	185	26	strategy	strategy	NOUN
easat-5282	185	27	or	or	CCONJ
easat-5282	185	28	plan	plan	VERB
easat-5282	185	29	even	even	ADV
easat-5282	185	30	though	though	SCONJ
easat-5282	185	31	they	they	PRON
easat-5282	185	32	are	be	AUX
easat-5282	185	33	applying	apply	VERB
easat-5282	185	34	digital	digital	ADJ
easat-5282	185	35	marketing	marketing	NOUN
easat-5282	185	36	,	,	PUNCT
easat-5282	185	37	83	83	NUM
easat-5282	185	38	%	%	NOUN
easat-5282	185	39	of	of	ADP
easat-5282	185	40	businesses	business	NOUN
easat-5282	185	41	have	have	VERB
easat-5282	185	42	advanced	advanced	ADJ
easat-5282	185	43	processes	process	NOUN
easat-5282	185	44	effectively	effectively	ADV
easat-5282	185	45	,	,	PUNCT
easat-5282	185	46	86	86	NUM
easat-5282	185	47	%	%	NOUN
easat-5282	185	48	of	of	ADP
easat-5282	185	49	companies	company	NOUN
easat-5282	185	50	are	be	AUX
easat-5282	185	51	satisfied	satisfied	ADJ
easat-5282	185	52	with	with	ADP
easat-5282	185	53	the	the	DET
easat-5282	185	54	level	level	NOUN
easat-5282	185	55	of	of	ADP
easat-5282	185	56	integration	integration	NOUN
easat-5282	185	57	of	of	ADP
easat-5282	185	58	digital	digital	ADJ
easat-5282	185	59	and	and	CCONJ
easat-5282	185	60	traditional	traditional	ADJ
easat-5282	185	61	media	medium	NOUN
easat-5282	185	62	channels	channel	NOUN
easat-5282	185	63	,	,	PUNCT
easat-5282	185	64	89	89	NUM
easat-5282	185	65	%	%	NOUN
easat-5282	185	66	of	of	ADP
easat-5282	185	67	enterprises	enterprise	NOUN
easat-5282	185	68	see	see	VERB
easat-5282	185	69	opportunities	opportunity	NOUN
easat-5282	185	70	from	from	ADP
easat-5282	185	71	digital	digital	ADJ
easat-5282	185	72	marketing	marketing	NOUN
easat-5282	185	73	.	.	PUNCT
easat-5282	186	1	4	4	X
easat-5282	186	2	.	.	X
easat-5282	186	3	conclusion	conclusion	NOUN
easat-5282	186	4	in	in	ADP
easat-5282	186	5	recent	recent	ADJ
easat-5282	186	6	years	year	NOUN
easat-5282	186	7	,	,	PUNCT
easat-5282	186	8	research	research	NOUN
easat-5282	186	9	on	on	ADP
easat-5282	186	10	customer	customer	NOUN
easat-5282	186	11	loyalty	loyalty	NOUN
easat-5282	186	12	in	in	ADP
easat-5282	186	13	relation	relation	NOUN
easat-5282	186	14	to	to	ADP
easat-5282	186	15	vietnamese	vietnamese	ADJ
easat-5282	186	16	digital	digital	ADJ
easat-5282	186	17	marketing	marketing	NOUN
easat-5282	186	18	tools	tool	NOUN
easat-5282	186	19	has	have	AUX
easat-5282	186	20	been	be	AUX
easat-5282	186	21	of	of	ADP
easat-5282	186	22	interest	interest	NOUN
easat-5282	186	23	to	to	ADP
easat-5282	186	24	researchers	researcher	NOUN
easat-5282	186	25	.	.	PUNCT
easat-5282	187	1	nevertheless	nevertheless	ADV
easat-5282	187	2	,	,	PUNCT
easat-5282	187	3	there	there	PRON
easat-5282	187	4	has	have	AUX
easat-5282	187	5	not	not	PART
easat-5282	187	6	been	be	AUX
easat-5282	187	7	much	much	ADV
easat-5282	187	8	in	in	ADP
easat-5282	187	9	-	-	PUNCT
easat-5282	187	10	depth	depth	NOUN
easat-5282	187	11	research	research	NOUN
easat-5282	187	12	on	on	ADP
easat-5282	187	13	this	this	DET
easat-5282	187	14	relationship	relationship	NOUN
easat-5282	187	15	,	,	PUNCT
easat-5282	187	16	and	and	CCONJ
easat-5282	187	17	its	its	PRON
easat-5282	187	18	applicability	applicability	NOUN
easat-5282	187	19	is	be	AUX
easat-5282	187	20	limited	limited	ADJ
easat-5282	187	21	.	.	PUNCT
easat-5282	188	1	furthermore	furthermore	ADV
easat-5282	188	2	,	,	PUNCT
easat-5282	188	3	the	the	DET
easat-5282	188	4	business	business	NOUN
easat-5282	188	5	of	of	ADP
easat-5282	188	6	mangrove	mangrove	PROPN
easat-5282	188	7	ecotourism	ecotourism	NOUN
easat-5282	188	8	services	service	NOUN
easat-5282	188	9	associated	associate	VERB
easat-5282	188	10	with	with	ADP
easat-5282	188	11	nature	nature	NOUN
easat-5282	188	12	conservation	conservation	NOUN
easat-5282	188	13	is	be	AUX
easat-5282	188	14	quite	quite	ADV
easat-5282	188	15	new	new	ADJ
easat-5282	188	16	.	.	PUNCT
easat-5282	189	1	indeed	indeed	ADV
easat-5282	189	2	,	,	PUNCT
easat-5282	189	3	mangrove	mangrove	NOUN
easat-5282	189	4	forests	forest	NOUN
easat-5282	189	5	help	help	VERB
easat-5282	189	6	stabilize	stabilize	VERB
easat-5282	189	7	coastlines	coastline	NOUN
easat-5282	189	8	,	,	PUNCT
easat-5282	189	9	protect	protect	VERB
easat-5282	189	10	dikes	dike	NOUN
easat-5282	189	11	and	and	CCONJ
easat-5282	189	12	act	act	VERB
easat-5282	189	13	as	as	ADP
easat-5282	189	14	a	a	DET
easat-5282	189	15	shield	shield	NOUN
easat-5282	189	16	against	against	ADP
easat-5282	189	17	storms	storm	NOUN
easat-5282	189	18	and	and	CCONJ
easat-5282	189	19	natural	natural	ADJ
easat-5282	189	20	disasters	disaster	NOUN
easat-5282	189	21	.	.	PUNCT
easat-5282	190	1	they	they	PRON
easat-5282	190	2	have	have	AUX
easat-5282	190	3	contributed	contribute	VERB
easat-5282	190	4	significantly	significantly	ADV
easat-5282	190	5	to	to	ADP
easat-5282	190	6	the	the	DET
easat-5282	190	7	socio	socio	NOUN
easat-5282	190	8	-	-	PUNCT
easat-5282	190	9	economic	economic	ADJ
easat-5282	190	10	life	life	NOUN
easat-5282	190	11	of	of	ADP
easat-5282	190	12	coastal	coastal	ADJ
easat-5282	190	13	people	people	NOUN
easat-5282	190	14	in	in	ADP
easat-5282	190	15	vietnam	vietnam	PROPN
easat-5282	190	16	.	.	PUNCT
easat-5282	191	1	in	in	ADP
easat-5282	191	2	fact	fact	NOUN
easat-5282	191	3	,	,	PUNCT
easat-5282	191	4	mangrove	mangrove	VERB
easat-5282	191	5	ecosystem	ecosystem	NOUN
easat-5282	191	6	resources	resource	NOUN
easat-5282	191	7	have	have	AUX
easat-5282	191	8	been	be	AUX
easat-5282	191	9	exploited	exploit	VERB
easat-5282	191	10	for	for	ADP
easat-5282	191	11	a	a	DET
easat-5282	191	12	long	long	ADJ
easat-5282	191	13	time	time	NOUN
easat-5282	191	14	as	as	ADP
easat-5282	191	15	construction	construction	NOUN
easat-5282	191	16	materials	material	NOUN
easat-5282	191	17	,	,	PUNCT
easat-5282	191	18	charcoal	charcoal	NOUN
easat-5282	191	19	pits	pit	NOUN
easat-5282	191	20	,	,	PUNCT
easat-5282	191	21	firewood	firewood	NOUN
easat-5282	191	22	,	,	PUNCT
easat-5282	191	23	tannin	tannin	NOUN
easat-5282	191	24	,	,	PUNCT
easat-5282	191	25	food	food	NOUN
easat-5282	191	26	,	,	PUNCT
easat-5282	191	27	honey	honey	NOUN
easat-5282	191	28	,	,	PUNCT
easat-5282	191	29	herbs	herb	NOUN
easat-5282	191	30	,	,	PUNCT
easat-5282	191	31	etc	etc	X
easat-5282	191	32	.	.	X
easat-5282	191	33	vietnam	vietnam	PROPN
easat-5282	191	34	has	have	VERB
easat-5282	191	35	about	about	ADV
easat-5282	191	36	3,260	3,260	NUM
easat-5282	191	37	km	km	NOUN
easat-5282	191	38	of	of	ADP
easat-5282	191	39	coastal	coastal	ADJ
easat-5282	191	40	roads	road	NOUN
easat-5282	191	41	running	run	VERB
easat-5282	191	42	along	along	ADP
easat-5282	191	43	28	28	NUM
easat-5282	191	44	provinces	province	NOUN
easat-5282	191	45	and	and	CCONJ
easat-5282	191	46	cities	city	NOUN
easat-5282	191	47	from	from	ADP
easat-5282	191	48	mong	mong	PROPN
easat-5282	191	49	cai	cai	PROPN
easat-5282	191	50	(	(	PUNCT
easat-5282	191	51	quang	quang	PROPN
easat-5282	191	52	ninh	ninh	PROPN
easat-5282	191	53	province	province	NOUN
easat-5282	191	54	)	)	PUNCT
easat-5282	191	55	to	to	ADP
easat-5282	191	56	cau	cau	PROPN
easat-5282	191	57	mau	mau	PROPN
easat-5282	191	58	.	.	PROPN
easat-5282	192	1	running	run	VERB
easat-5282	192	2	along	along	ADP
easat-5282	192	3	that	that	DET
easat-5282	192	4	coastline	coastline	NOUN
easat-5282	192	5	is	be	AUX
easat-5282	192	6	a	a	DET
easat-5282	192	7	number	number	NOUN
easat-5282	192	8	of	of	ADP
easat-5282	192	9	large	large	ADJ
easat-5282	192	10	mangrove	mangrove	NOUN
easat-5282	192	11	forests	forest	NOUN
easat-5282	192	12	such	such	ADJ
easat-5282	192	13	as	as	ADP
easat-5282	192	14	:	:	PUNCT
easat-5282	192	15	can	can	AUX
easat-5282	192	16	gio	gio	VERB
easat-5282	192	17	mangrove	mangrove	VERB
easat-5282	192	18	forest	forest	NOUN
easat-5282	192	19	(	(	PUNCT
easat-5282	192	20	ho	ho	PROPN
easat-5282	192	21	chi	chi	PROPN
easat-5282	192	22	minh	minh	PROPN
easat-5282	192	23	city	city	PROPN
easat-5282	192	24	)	)	PUNCT
easat-5282	192	25	,	,	PUNCT
easat-5282	192	26	ru	ru	PROPN
easat-5282	192	27	cha	cha	PROPN
easat-5282	192	28	mangrove	mangrove	PROPN
easat-5282	192	29	forest	forest	NOUN
easat-5282	192	30	(	(	PUNCT
easat-5282	192	31	thua	thua	PROPN
easat-5282	192	32	thien	thien	PROPN
easat-5282	192	33	hue	hue	PROPN
easat-5282	192	34	province	province	PROPN
easat-5282	192	35	)	)	PUNCT
easat-5282	192	36	,	,	PUNCT
easat-5282	192	37	primary	primary	ADJ
easat-5282	192	38	mangrove	mangrove	NOUN
easat-5282	192	39	forest	forest	NOUN
easat-5282	192	40	in	in	ADP
easat-5282	192	41	tam	tam	X
easat-5282	192	42	giang	giang	PROPN
easat-5282	192	43	(	(	PUNCT
easat-5282	192	44	quang	quang	PROPN
easat-5282	192	45	nam	nam	PROPN
easat-5282	192	46	province	province	PROPN
easat-5282	192	47	,	,	PUNCT
easat-5282	192	48	mangrove	mangrove	VERB
easat-5282	192	49	forest	forest	NOUN
easat-5282	192	50	in	in	ADP
easat-5282	192	51	ca	ca	PROPN
easat-5282	192	52	mau	mau	PROPN
easat-5282	192	53	)	)	PUNCT
easat-5282	192	54	.	.	PUNCT
easat-5282	193	1	however	however	ADV
easat-5282	193	2	,	,	PUNCT
easat-5282	193	3	the	the	DET
easat-5282	193	4	area	area	NOUN
easat-5282	193	5	of	of	ADP
easat-5282	193	6	mangrove	mangrove	NOUN
easat-5282	193	7	forests	forest	NOUN
easat-5282	193	8	in	in	ADP
easat-5282	193	9	vietnam	vietnam	PROPN
easat-5282	193	10	is	be	AUX
easat-5282	193	11	at	at	ADP
easat-5282	193	12	risk	risk	NOUN
easat-5282	193	13	of	of	ADP
easat-5282	193	14	being	be	AUX
easat-5282	193	15	seriously	seriously	ADV
easat-5282	193	16	threatened	threaten	VERB
easat-5282	193	17	from	from	ADP
easat-5282	193	18	shrinking	shrink	VERB
easat-5282	193	19	area	area	NOUN
easat-5282	193	20	because	because	SCONJ
easat-5282	193	21	of	of	ADP
easat-5282	193	22	widespread	widespread	ADJ
easat-5282	193	23	exploitation	exploitation	NOUN
easat-5282	193	24	and	and	CCONJ
easat-5282	193	25	deforestation	deforestation	NOUN
easat-5282	193	26	.	.	PUNCT
easat-5282	194	1	in	in	ADP
easat-5282	194	2	addition	addition	NOUN
easat-5282	194	3	,	,	PUNCT
easat-5282	194	4	winds	wind	NOUN
easat-5282	194	5	,	,	PUNCT
easat-5282	194	6	storms	storm	NOUN
easat-5282	194	7	,	,	PUNCT
easat-5282	194	8	and	and	CCONJ
easat-5282	194	9	ocean	ocean	NOUN
easat-5282	194	10	waves	wave	NOUN
easat-5282	194	11	are	be	AUX
easat-5282	194	12	also	also	ADV
easat-5282	194	13	the	the	DET
easat-5282	194	14	causes	cause	NOUN
easat-5282	194	15	of	of	ADP
easat-5282	194	16	shrinking	shrink	VERB
easat-5282	194	17	the	the	DET
easat-5282	194	18	area	area	NOUN
easat-5282	194	19	of	of	ADP
easat-5282	194	20	mangrove	mangrove	NOUN
easat-5282	194	21	forests	forest	NOUN
easat-5282	194	22	.	.	PUNCT
easat-5282	195	1	environmental	environmental	ADJ
easat-5282	195	2	pollution	pollution	NOUN
easat-5282	195	3	also	also	ADV
easat-5282	195	4	seriously	seriously	ADV
easat-5282	195	5	affects	affect	VERB
easat-5282	195	6	mangrove	mangrove	NOUN
easat-5282	195	7	forests	forest	NOUN
easat-5282	195	8	.	.	PUNCT
easat-5282	196	1	therefore	therefore	ADV
easat-5282	196	2	,	,	PUNCT
easat-5282	196	3	research	research	NOUN
easat-5282	196	4	on	on	ADP
easat-5282	196	5	factors	factor	NOUN
easat-5282	196	6	affecting	affect	VERB
easat-5282	196	7	the	the	DET
easat-5282	196	8	development	development	NOUN
easat-5282	196	9	of	of	ADP
easat-5282	196	10	mangrove	mangrove	ADJ
easat-5282	196	11	ecotourism	ecotourism	NOUN
easat-5282	196	12	to	to	PART
easat-5282	196	13	raise	raise	VERB
easat-5282	196	14	awareness	awareness	NOUN
easat-5282	196	15	of	of	ADP
easat-5282	196	16	gen	gen	PROPN
easat-5282	196	17	z	z	PROPN
easat-5282	196	18	is	be	AUX
easat-5282	196	19	critical	critical	ADJ
easat-5282	196	20	.	.	PUNCT
easat-5282	197	1	transparency	transparency	NOUN
easat-5282	197	2	:	:	PUNCT
easat-5282	197	3	the	the	DET
easat-5282	197	4	authors	author	NOUN
easat-5282	197	5	confirm	confirm	VERB
easat-5282	197	6	that	that	SCONJ
easat-5282	197	7	the	the	DET
easat-5282	197	8	manuscript	manuscript	NOUN
easat-5282	197	9	is	be	AUX
easat-5282	197	10	an	an	DET
easat-5282	197	11	honest	honest	ADJ
easat-5282	197	12	,	,	PUNCT
easat-5282	197	13	accurate	accurate	ADJ
easat-5282	197	14	,	,	PUNCT
easat-5282	197	15	and	and	CCONJ
easat-5282	197	16	transparent	transparent	ADJ
easat-5282	197	17	account	account	NOUN
easat-5282	197	18	of	of	ADP
easat-5282	197	19	the	the	DET
easat-5282	197	20	study	study	NOUN
easat-5282	197	21	;	;	PUNCT
easat-5282	197	22	that	that	SCONJ
easat-5282	197	23	no	no	DET
easat-5282	197	24	vital	vital	ADJ
easat-5282	197	25	features	feature	NOUN
easat-5282	197	26	of	of	ADP
easat-5282	197	27	the	the	DET
easat-5282	197	28	study	study	NOUN
easat-5282	197	29	have	have	AUX
easat-5282	197	30	been	be	AUX
easat-5282	197	31	omitted	omit	VERB
easat-5282	197	32	;	;	PUNCT
easat-5282	197	33	and	and	CCONJ
easat-5282	197	34	that	that	SCONJ
easat-5282	197	35	any	any	DET
easat-5282	197	36	discrepancies	discrepancy	NOUN
easat-5282	197	37	from	from	ADP
easat-5282	197	38	the	the	DET
easat-5282	197	39	study	study	NOUN
easat-5282	197	40	as	as	SCONJ
easat-5282	197	41	planned	plan	VERB
easat-5282	197	42	have	have	AUX
easat-5282	197	43	been	be	AUX
easat-5282	197	44	explained	explain	VERB
easat-5282	197	45	.	.	PUNCT
easat-5282	198	1	this	this	DET
easat-5282	198	2	study	study	NOUN
easat-5282	198	3	followed	follow	VERB
easat-5282	198	4	all	all	DET
easat-5282	198	5	ethical	ethical	ADJ
easat-5282	198	6	practices	practice	NOUN
easat-5282	198	7	during	during	ADP
easat-5282	198	8	writing	writing	NOUN
easat-5282	198	9	.	.	PUNCT
easat-5282	199	1	688	688	NUM
easat-5282	199	2	edelweiss	edelweiss	PROPN
easat-5282	199	3	applied	apply	VERB
easat-5282	199	4	science	science	NOUN
easat-5282	199	5	and	and	CCONJ
easat-5282	199	6	technology	technology	NOUN
easat-5282	199	7	issn	issn	PROPN
easat-5282	199	8	:	:	PUNCT
easat-5282	199	9	2576	2576	NUM
easat-5282	199	10	-	-	SYM
easat-5282	199	11	8484	8484	NUM
easat-5282	199	12	vol	vol	NOUN
easat-5282	199	13	.	.	PROPN
easat-5282	200	1	9	9	NUM
easat-5282	200	2	,	,	PUNCT
easat-5282	200	3	no	no	INTJ
easat-5282	200	4	.	.	NOUN
easat-5282	201	1	3	3	NUM
easat-5282	201	2	:	:	PUNCT
easat-5282	201	3	680	680	NUM
easat-5282	201	4	-	-	SYM
easat-5282	201	5	688	688	NUM
easat-5282	201	6	,	,	PUNCT
easat-5282	201	7	2025	2025	NUM
easat-5282	201	8	doi	doi	NOUN
easat-5282	201	9	:	:	PUNCT
easat-5282	201	10	10.55214/25768484.v9i3.5281	10.55214/25768484.v9i3.5281	NUM
easat-5282	201	11	©	©	ADP
easat-5282	201	12	2025	2025	NUM
easat-5282	201	13	by	by	ADP
easat-5282	201	14	the	the	DET
easat-5282	201	15	authors	author	NOUN
easat-5282	201	16	;	;	PUNCT
easat-5282	202	1	licensee	licensee	PROPN
easat-5282	202	2	learning	learn	VERB
easat-5282	202	3	gate	gate	NOUN
easat-5282	202	4	copyright	copyright	NOUN
easat-5282	202	5	:	:	PUNCT
easat-5282	202	6	©	©	PROPN
easat-5282	202	7	2025	2025	NUM
easat-5282	202	8	by	by	ADP
easat-5282	202	9	the	the	DET
easat-5282	202	10	authors	author	NOUN
easat-5282	202	11	.	.	PUNCT
easat-5282	203	1	this	this	DET
easat-5282	203	2	open	open	ADJ
easat-5282	203	3	-	-	PUNCT
easat-5282	203	4	access	access	NOUN
easat-5282	203	5	article	article	NOUN
easat-5282	203	6	is	be	AUX
easat-5282	203	7	distributed	distribute	VERB
easat-5282	203	8	under	under	ADP
easat-5282	203	9	the	the	DET
easat-5282	203	10	terms	term	NOUN
easat-5282	203	11	and	and	CCONJ
easat-5282	203	12	conditions	condition	NOUN
easat-5282	203	13	of	of	ADP
easat-5282	203	14	the	the	DET
easat-5282	203	15	creative	creative	ADJ
easat-5282	203	16	commons	common	NOUN
easat-5282	203	17	attribution	attribution	NOUN
easat-5282	203	18	(	(	PUNCT
easat-5282	203	19	cc	cc	NOUN
easat-5282	203	20	by	by	ADP
easat-5282	203	21	)	)	PUNCT
easat-5282	203	22	license	license	NOUN
easat-5282	203	23	(	(	PUNCT
easat-5282	203	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5282	203	25	)	)	PUNCT
easat-5282	203	26	.	.	PUNCT
easat-5282	204	1	references	reference	NOUN
easat-5282	204	2	[	[	X
easat-5282	204	3	1	1	NUM
easat-5282	204	4	]	]	PUNCT
easat-5282	204	5	l.	l.	PROPN
easat-5282	204	6	james	james	PROPN
easat-5282	204	7	,	,	PUNCT
easat-5282	204	8	"	"	PUNCT
easat-5282	204	9	identifying	identify	VERB
easat-5282	204	10	the	the	DET
easat-5282	204	11	effect	effect	NOUN
easat-5282	204	12	of	of	ADP
easat-5282	204	13	digital	digital	ADJ
easat-5282	204	14	marketing	marketing	NOUN
easat-5282	204	15	channels	channel	NOUN
easat-5282	204	16	on	on	ADP
easat-5282	204	17	the	the	DET
easat-5282	204	18	growth	growth	NOUN
easat-5282	204	19	of	of	ADP
easat-5282	204	20	sme	sme	PROPN
easat-5282	204	21	in	in	ADP
easat-5282	204	22	south	south	PROPN
easat-5282	204	23	asia	asia	PROPN
easat-5282	204	24	:	:	PUNCT
easat-5282	204	25	a	a	DET
easat-5282	204	26	case	case	NOUN
easat-5282	204	27	study	study	NOUN
easat-5282	204	28	on	on	ADP
easat-5282	204	29	faheem	faheem	PROPN
easat-5282	204	30	haydar	haydar	PROPN
easat-5282	204	31	dealzmag	dealzmag	PROPN
easat-5282	204	32	,	,	PUNCT
easat-5282	204	33	"	"	PUNCT
easat-5282	204	34	journal	journal	NOUN
easat-5282	204	35	of	of	ADP
easat-5282	204	36	sa	sa	PROPN
easat-5282	204	37	business	business	NOUN
easat-5282	204	38	,	,	PUNCT
easat-5282	204	39	vol	vol	NOUN
easat-5282	204	40	.	.	PROPN
easat-5282	205	1	1	1	NUM
easat-5282	205	2	,	,	PUNCT
easat-5282	205	3	no	no	INTJ
easat-5282	205	4	.	.	NOUN
easat-5282	205	5	3	3	NUM
easat-5282	205	6	,	,	PUNCT
easat-5282	205	7	pp	pp	ADJ
easat-5282	205	8	.	.	PUNCT
easat-5282	206	1	23	23	NUM
easat-5282	206	2	-	-	SYM
easat-5282	206	3	32	32	NUM
easat-5282	206	4	,	,	PUNCT
easat-5282	206	5	2021	2021	NUM
easat-5282	206	6	.	.	PUNCT
easat-5282	207	1	[	[	X
easat-5282	207	2	2	2	X
easat-5282	207	3	]	]	PUNCT
easat-5282	207	4	g.	g.	PROPN
easat-5282	207	5	k.	k.	PROPN
easat-5282	207	6	mutanu	mutanu	PROPN
easat-5282	207	7	,	,	PUNCT
easat-5282	207	8	"	"	PUNCT
easat-5282	207	9	digital	digital	ADJ
easat-5282	207	10	marketing	marketing	NOUN
easat-5282	207	11	strategies	strategy	NOUN
easat-5282	207	12	and	and	CCONJ
easat-5282	207	13	marketin	marketin	NOUN
easat-5282	207	14	performance	performance	NOUN
easat-5282	207	15	of	of	ADP
easat-5282	207	16	top	top	ADJ
easat-5282	207	17	100	100	NUM
easat-5282	207	18	small	small	ADJ
easat-5282	207	19	and	and	CCONJ
easat-5282	207	20	medium	medium	ADJ
easat-5282	207	21	enterprises	enterprise	NOUN
easat-5282	207	22	in	in	ADP
easat-5282	207	23	kenya	kenya	NOUN
easat-5282	207	24	,	,	PUNCT
easat-5282	207	25	"	"	PUNCT
easat-5282	207	26	doctoral	doctoral	ADJ
easat-5282	207	27	dissertation	dissertation	NOUN
easat-5282	207	28	,	,	PUNCT
easat-5282	207	29	university	university	NOUN
easat-5282	207	30	of	of	ADP
easat-5282	207	31	nairobi	nairobi	PROPN
easat-5282	207	32	,	,	PUNCT
easat-5282	207	33	kenya	kenya	PROPN
easat-5282	207	34	,	,	PUNCT
easat-5282	207	35	2017	2017	NUM
easat-5282	207	36	.	.	PUNCT
easat-5282	208	1	[	[	X
easat-5282	208	2	3	3	X
easat-5282	208	3	]	]	PUNCT
easat-5282	208	4	k.	k.	PROPN
easat-5282	208	5	onyango	onyango	PROPN
easat-5282	208	6	,	,	PUNCT
easat-5282	208	7	"	"	PUNCT
easat-5282	208	8	influence	influence	NOUN
easat-5282	208	9	of	of	ADP
easat-5282	208	10	digital	digital	ADJ
easat-5282	208	11	marketing	marketing	NOUN
easat-5282	208	12	strategies	strategy	NOUN
easat-5282	208	13	on	on	ADP
easat-5282	208	14	performance	performance	NOUN
easat-5282	208	15	of	of	ADP
easat-5282	208	16	cutflowers	cutflower	NOUN
easat-5282	208	17	exporting	export	VERB
easat-5282	208	18	firms	firm	NOUN
easat-5282	208	19	in	in	ADP
easat-5282	208	20	kenya	kenya	NOUN
easat-5282	208	21	,	,	PUNCT
easat-5282	208	22	"	"	PUNCT
easat-5282	208	23	master	master	NOUN
easat-5282	208	24	’s	’s	PART
easat-5282	208	25	thesis	thesis	NOUN
easat-5282	208	26	,	,	PUNCT
easat-5282	208	27	university	university	PROPN
easat-5282	208	28	of	of	ADP
easat-5282	208	29	nairobi	nairobi	PROPN
easat-5282	208	30	,	,	PUNCT
easat-5282	208	31	kenya	kenya	PROPN
easat-5282	208	32	,	,	PUNCT
easat-5282	208	33	2016	2016	NUM
easat-5282	208	34	.	.	PUNCT
easat-5282	209	1	[	[	X
easat-5282	209	2	4	4	NUM
easat-5282	209	3	]	]	PUNCT
easat-5282	209	4	a.	a.	NOUN
easat-5282	209	5	yasmin	yasmin	PROPN
easat-5282	209	6	,	,	PUNCT
easat-5282	209	7	s.	s.	PROPN
easat-5282	209	8	tasneem	tasneem	PROPN
easat-5282	209	9	,	,	PUNCT
easat-5282	209	10	and	and	CCONJ
easat-5282	209	11	k.	k.	PROPN
easat-5282	209	12	fatema	fatema	PROPN
easat-5282	209	13	,	,	PUNCT
easat-5282	209	14	"	"	PUNCT
easat-5282	209	15	effectiveness	effectiveness	NOUN
easat-5282	209	16	of	of	ADP
easat-5282	209	17	digital	digital	ADJ
easat-5282	209	18	marketing	marketing	NOUN
easat-5282	209	19	in	in	ADP
easat-5282	209	20	the	the	DET
easat-5282	209	21	challenging	challenging	ADJ
easat-5282	209	22	age	age	NOUN
easat-5282	209	23	:	:	PUNCT
easat-5282	209	24	an	an	DET
easat-5282	209	25	empirical	empirical	ADJ
easat-5282	209	26	study	study	NOUN
easat-5282	209	27	,	,	PUNCT
easat-5282	209	28	"	"	PUNCT
easat-5282	209	29	international	international	ADJ
easat-5282	209	30	journal	journal	NOUN
easat-5282	209	31	of	of	ADP
easat-5282	209	32	management	management	NOUN
easat-5282	209	33	science	science	NOUN
easat-5282	209	34	and	and	CCONJ
easat-5282	209	35	business	business	NOUN
easat-5282	209	36	administration	administration	PROPN
easat-5282	209	37	,	,	PUNCT
easat-5282	209	38	vol	vol	NOUN
easat-5282	209	39	.	.	PROPN
easat-5282	209	40	1	1	NUM
easat-5282	209	41	,	,	PUNCT
easat-5282	209	42	no	no	INTJ
easat-5282	209	43	.	.	NOUN
easat-5282	209	44	5	5	NUM
easat-5282	209	45	,	,	PUNCT
easat-5282	209	46	pp	pp	ADJ
easat-5282	209	47	.	.	PUNCT
easat-5282	210	1	69	69	NUM
easat-5282	210	2	-	-	SYM
easat-5282	210	3	80	80	NUM
easat-5282	210	4	,	,	PUNCT
easat-5282	210	5	2015	2015	NUM
easat-5282	210	6	.	.	PUNCT
easat-5282	211	1	[	[	X
easat-5282	211	2	5	5	X
easat-5282	211	3	]	]	PUNCT
easat-5282	211	4	d.	d.	PROPN
easat-5282	211	5	a.	a.	PROPN
easat-5282	211	6	aaker	aaker	PROPN
easat-5282	211	7	,	,	PUNCT
easat-5282	211	8	managing	manage	VERB
easat-5282	211	9	brand	brand	NOUN
easat-5282	211	10	equity	equity	NOUN
easat-5282	211	11	.	.	PUNCT
easat-5282	212	1	new	new	PROPN
easat-5282	212	2	york	york	PROPN
easat-5282	212	3	:	:	PUNCT
easat-5282	212	4	the	the	DET
easat-5282	212	5	free	free	ADJ
easat-5282	212	6	press	press	NOUN
easat-5282	212	7	,	,	PUNCT
easat-5282	212	8	1991	1991	NUM
easat-5282	212	9	.	.	PUNCT
easat-5282	213	1	[	[	X
easat-5282	213	2	6	6	NUM
easat-5282	213	3	]	]	PUNCT
easat-5282	213	4	s.	s.	PROPN
easat-5282	213	5	sriram	sriram	PROPN
easat-5282	213	6	,	,	PUNCT
easat-5282	213	7	s.	s.	PROPN
easat-5282	213	8	balachander	balachander	PROPN
easat-5282	213	9	,	,	PUNCT
easat-5282	213	10	and	and	CCONJ
easat-5282	213	11	m.	m.	NOUN
easat-5282	213	12	u.	u.	PROPN
easat-5282	213	13	kalwani	kalwani	PROPN
easat-5282	213	14	,	,	PUNCT
easat-5282	213	15	"	"	PUNCT
easat-5282	213	16	monitoring	monitor	VERB
easat-5282	213	17	the	the	DET
easat-5282	213	18	dynamics	dynamic	NOUN
easat-5282	213	19	of	of	ADP
easat-5282	213	20	brand	brand	NOUN
easat-5282	213	21	equity	equity	NOUN
easat-5282	213	22	using	use	VERB
easat-5282	213	23	store	store	NOUN
easat-5282	213	24	-	-	PUNCT
easat-5282	213	25	level	level	NOUN
easat-5282	213	26	data	datum	NOUN
easat-5282	213	27	,	,	PUNCT
easat-5282	213	28	"	"	PUNCT
easat-5282	213	29	journal	journal	NOUN
easat-5282	213	30	of	of	ADP
easat-5282	213	31	marketing	marketing	NOUN
easat-5282	213	32	,	,	PUNCT
easat-5282	213	33	vol	vol	NOUN
easat-5282	213	34	.	.	PROPN
easat-5282	213	35	71	71	NUM
easat-5282	213	36	,	,	PUNCT
easat-5282	213	37	no	no	INTJ
easat-5282	213	38	.	.	NOUN
easat-5282	213	39	2	2	NUM
easat-5282	213	40	,	,	PUNCT
easat-5282	213	41	pp	pp	ADJ
easat-5282	213	42	.	.	PUNCT
easat-5282	214	1	61	61	NUM
easat-5282	214	2	-	-	SYM
easat-5282	214	3	78	78	NUM
easat-5282	214	4	,	,	PUNCT
easat-5282	214	5	2007	2007	NUM
easat-5282	214	6	.	.	PUNCT
easat-5282	215	1	https://doi.org/10.1509/jmkg.71.2.061	https://doi.org/10.1509/jmkg.71.2.061	PROPN
easat-5282	215	2	[	[	X
easat-5282	215	3	7	7	X
easat-5282	215	4	]	]	X
easat-5282	215	5	i̇.	i̇.	NOUN
easat-5282	215	6	erdoğmuş	erdoğmuş	PROPN
easat-5282	215	7	and	and	CCONJ
easat-5282	215	8	s.	s.	PROPN
easat-5282	215	9	ergun	ergun	PROPN
easat-5282	215	10	,	,	PUNCT
easat-5282	215	11	"	"	PUNCT
easat-5282	215	12	understanding	understand	VERB
easat-5282	215	13	university	university	NOUN
easat-5282	215	14	brand	brand	NOUN
easat-5282	215	15	loyalty	loyalty	NOUN
easat-5282	215	16	:	:	PUNCT
easat-5282	215	17	the	the	DET
easat-5282	215	18	mediating	mediate	VERB
easat-5282	215	19	role	role	NOUN
easat-5282	215	20	of	of	ADP
easat-5282	215	21	attitudes	attitude	NOUN
easat-5282	215	22	towards	towards	ADP
easat-5282	215	23	the	the	DET
easat-5282	215	24	department	department	NOUN
easat-5282	215	25	and	and	CCONJ
easat-5282	215	26	university	university	NOUN
easat-5282	215	27	,	,	PUNCT
easat-5282	215	28	"	"	PUNCT
easat-5282	215	29	procedia	procedia	NOUN
easat-5282	215	30	-	-	PUNCT
easat-5282	215	31	social	social	ADJ
easat-5282	215	32	and	and	CCONJ
easat-5282	215	33	behavioral	behavioral	ADJ
easat-5282	215	34	sciences	science	NOUN
easat-5282	215	35	,	,	PUNCT
easat-5282	215	36	vol	vol	NOUN
easat-5282	215	37	.	.	PROPN
easat-5282	215	38	229	229	NUM
easat-5282	215	39	,	,	PUNCT
easat-5282	215	40	pp	pp	ADJ
easat-5282	215	41	.	.	PUNCT
easat-5282	216	1	141	141	NUM
easat-5282	216	2	-	-	SYM
easat-5282	216	3	150	150	NUM
easat-5282	216	4	,	,	PUNCT
easat-5282	216	5	2016	2016	NUM
easat-5282	216	6	.	.	PUNCT
easat-5282	217	1	https://doi.org/10.1016/j.sbspro.2016.07.123	https://doi.org/10.1016/j.sbspro.2016.07.123	NOUN
easat-5282	217	2	[	[	X
easat-5282	217	3	8	8	NUM
easat-5282	217	4	]	]	PUNCT
easat-5282	217	5	j.	j.	PROPN
easat-5282	217	6	jacoby	jacoby	PROPN
easat-5282	217	7	and	and	CCONJ
easat-5282	217	8	j.	j.	PROPN
easat-5282	217	9	j.	j.	PROPN
easat-5282	217	10	jaccard	jaccard	PROPN
easat-5282	217	11	,	,	PUNCT
easat-5282	217	12	"	"	PUNCT
easat-5282	217	13	the	the	DET
easat-5282	217	14	sources	source	NOUN
easat-5282	217	15	,	,	PUNCT
easat-5282	217	16	meaning	meaning	NOUN
easat-5282	217	17	,	,	PUNCT
easat-5282	217	18	and	and	CCONJ
easat-5282	217	19	validity	validity	NOUN
easat-5282	217	20	of	of	ADP
easat-5282	217	21	consumer	consumer	NOUN
easat-5282	217	22	complaint	complaint	NOUN
easat-5282	217	23	behavior	behavior	NOUN
easat-5282	217	24	:	:	PUNCT
easat-5282	217	25	a	a	DET
easat-5282	217	26	psychological	psychological	ADJ
easat-5282	217	27	analysis	analysis	NOUN
easat-5282	217	28	,	,	PUNCT
easat-5282	217	29	"	"	PUNCT
easat-5282	217	30	journal	journal	NOUN
easat-5282	217	31	of	of	ADP
easat-5282	217	32	retailing	retailing	NOUN
easat-5282	217	33	,	,	PUNCT
easat-5282	217	34	vol	vol	NOUN
easat-5282	217	35	.	.	PROPN
easat-5282	217	36	57	57	NUM
easat-5282	217	37	,	,	PUNCT
easat-5282	217	38	no	no	INTJ
easat-5282	217	39	.	.	NOUN
easat-5282	217	40	1	1	NUM
easat-5282	217	41	,	,	PUNCT
easat-5282	217	42	pp	pp	ADJ
easat-5282	217	43	.	.	PUNCT
easat-5282	218	1	4	4	NUM
easat-5282	218	2	-	-	SYM
easat-5282	218	3	24	24	NUM
easat-5282	218	4	,	,	PUNCT
easat-5282	218	5	1981	1981	NUM
easat-5282	218	6	.	.	PUNCT
easat-5282	219	1	[	[	X
easat-5282	219	2	9	9	NUM
easat-5282	219	3	]	]	X
easat-5282	219	4	united	united	PROPN
easat-5282	219	5	nations	nations	PROPN
easat-5282	219	6	population	population	PROPN
easat-5282	219	7	fund	fund	PROPN
easat-5282	219	8	(	(	PUNCT
easat-5282	219	9	unfpa	unfpa	PROPN
easat-5282	219	10	)	)	PUNCT
easat-5282	219	11	,	,	PUNCT
easat-5282	219	12	annual	annual	ADJ
easat-5282	219	13	report	report	NOUN
easat-5282	219	14	2021	2021	NUM
easat-5282	219	15	:	:	PUNCT
easat-5282	219	16	seeing	see	VERB
easat-5282	219	17	the	the	DET
easat-5282	219	18	unseen	unseen	ADJ
easat-5282	219	19	–	–	PUNCT
easat-5282	219	20	the	the	DET
easat-5282	219	21	case	case	NOUN
easat-5282	219	22	for	for	ADP
easat-5282	219	23	action	action	NOUN
easat-5282	219	24	in	in	ADP
easat-5282	219	25	the	the	DET
easat-5282	219	26	neglected	neglect	VERB
easat-5282	219	27	crisis	crisis	NOUN
easat-5282	219	28	of	of	ADP
easat-5282	219	29	unintended	unintended	ADJ
easat-5282	219	30	pregnancy	pregnancy	NOUN
easat-5282	219	31	.	.	PUNCT
easat-5282	220	1	new	new	PROPN
easat-5282	220	2	york	york	PROPN
easat-5282	220	3	,	,	PUNCT
easat-5282	220	4	united	united	PROPN
easat-5282	220	5	states	states	PROPN
easat-5282	220	6	:	:	PUNCT
easat-5282	220	7	unfpa	unfpa	PROPN
easat-5282	220	8	,	,	PUNCT
easat-5282	220	9	2021	2021	NUM
easat-5282	220	10	.	.	PUNCT
easat-5282	221	1	[	[	X
easat-5282	221	2	10	10	NUM
easat-5282	221	3	]	]	X
easat-5282	221	4	d.	d.	PROPN
easat-5282	221	5	chaffey	chaffey	PROPN
easat-5282	221	6	and	and	CCONJ
easat-5282	221	7	f.	f.	PROPN
easat-5282	221	8	ellis	ellis	PROPN
easat-5282	221	9	-	-	PUNCT
easat-5282	221	10	chadwick	chadwick	PROPN
easat-5282	221	11	,	,	PUNCT
easat-5282	221	12	digital	digital	ADJ
easat-5282	221	13	marketing	marketing	NOUN
easat-5282	221	14	:	:	PUNCT
easat-5282	221	15	strategy	strategy	NOUN
easat-5282	221	16	,	,	PUNCT
easat-5282	221	17	implementation	implementation	NOUN
easat-5282	221	18	,	,	PUNCT
easat-5282	221	19	and	and	CCONJ
easat-5282	221	20	practice	practice	NOUN
easat-5282	221	21	,	,	PUNCT
easat-5282	221	22	6th	6th	ADJ
easat-5282	221	23	ed	ed	NOUN
easat-5282	221	24	.	.	PUNCT
easat-5282	221	25	harlow	harlow	PROPN
easat-5282	221	26	,	,	PUNCT
easat-5282	221	27	england	england	PROPN
easat-5282	221	28	:	:	PUNCT
easat-5282	221	29	pearson	pearson	PROPN
easat-5282	221	30	education	education	PROPN
easat-5282	221	31	,	,	PUNCT
easat-5282	221	32	2016	2016	NUM
easat-5282	221	33	.	.	PUNCT
easat-5282	222	1	[	[	X
easat-5282	222	2	11	11	NUM
easat-5282	222	3	]	]	X
easat-5282	222	4	d.	d.	PROPN
easat-5282	222	5	chaffey	chaffey	PROPN
easat-5282	222	6	and	and	CCONJ
easat-5282	222	7	p.	p.	PROPN
easat-5282	222	8	r.	r.	PROPN
easat-5282	222	9	smith	smith	PROPN
easat-5282	222	10	,	,	PUNCT
easat-5282	222	11	emarketing	emarkete	VERB
easat-5282	222	12	excellence	excellence	NOUN
easat-5282	222	13	:	:	PUNCT
easat-5282	222	14	planning	planning	NOUN
easat-5282	222	15	and	and	CCONJ
easat-5282	222	16	optimizing	optimize	VERB
easat-5282	222	17	your	your	PRON
easat-5282	222	18	digital	digital	ADJ
easat-5282	222	19	marketing	marketing	NOUN
easat-5282	222	20	,	,	PUNCT
easat-5282	222	21	4th	4th	ADJ
easat-5282	222	22	ed	ed	NOUN
easat-5282	222	23	.	.	PUNCT
easat-5282	223	1	abingdon	abingdon	PROPN
easat-5282	223	2	,	,	PUNCT
easat-5282	223	3	england	england	PROPN
easat-5282	223	4	:	:	PUNCT
easat-5282	223	5	routledge	routledge	PROPN
easat-5282	223	6	,	,	PUNCT
easat-5282	223	7	2012	2012	NUM
easat-5282	223	8	.	.	PUNCT
easat-5282	224	1	[	[	X
easat-5282	224	2	12	12	NUM
easat-5282	224	3	]	]	PUNCT
easat-5282	224	4	j.	j.	PROPN
easat-5282	224	5	j.	j.	PROPN
easat-5282	224	6	cronin	cronin	PROPN
easat-5282	224	7	and	and	CCONJ
easat-5282	224	8	s.	s.	PROPN
easat-5282	224	9	a.	a.	PROPN
easat-5282	224	10	taylor	taylor	PROPN
easat-5282	224	11	,	,	PUNCT
easat-5282	224	12	"	"	PUNCT
easat-5282	224	13	measuring	measure	VERB
easat-5282	224	14	service	service	NOUN
easat-5282	224	15	quality	quality	NOUN
easat-5282	224	16	:	:	PUNCT
easat-5282	224	17	a	a	DET
easat-5282	224	18	reexamination	reexamination	NOUN
easat-5282	224	19	and	and	CCONJ
easat-5282	224	20	extension	extension	NOUN
easat-5282	224	21	,	,	PUNCT
easat-5282	224	22	"	"	PUNCT
easat-5282	224	23	journal	journal	NOUN
easat-5282	224	24	of	of	ADP
easat-5282	224	25	marketing	marketing	NOUN
easat-5282	224	26	,	,	PUNCT
easat-5282	224	27	vol	vol	NOUN
easat-5282	224	28	.	.	PROPN
easat-5282	225	1	56	56	NUM
easat-5282	225	2	,	,	PUNCT
easat-5282	225	3	no	no	INTJ
easat-5282	225	4	.	.	NOUN
easat-5282	225	5	3	3	NUM
easat-5282	225	6	,	,	PUNCT
easat-5282	225	7	pp	pp	ADJ
easat-5282	225	8	.	.	PUNCT
easat-5282	226	1	55–68	55–68	NOUN
easat-5282	226	2	,	,	PUNCT
easat-5282	226	3	1992	1992	NUM
easat-5282	226	4	.	.	PUNCT
easat-5282	227	1	[	[	X
easat-5282	227	2	13	13	NUM
easat-5282	227	3	]	]	PUNCT
easat-5282	227	4	j.	j.	PROPN
easat-5282	227	5	j.	j.	PROPN
easat-5282	227	6	cronin	cronin	PROPN
easat-5282	227	7	,	,	PUNCT
easat-5282	227	8	m.	m.	PROPN
easat-5282	227	9	k.	k.	PROPN
easat-5282	227	10	brady	brady	PROPN
easat-5282	227	11	,	,	PUNCT
easat-5282	227	12	and	and	CCONJ
easat-5282	227	13	g.	g.	PROPN
easat-5282	227	14	t.	t.	PROPN
easat-5282	227	15	m.	m.	PROPN
easat-5282	227	16	hult	hult	PROPN
easat-5282	227	17	,	,	PUNCT
easat-5282	227	18	"	"	PUNCT
easat-5282	227	19	assessing	assess	VERB
easat-5282	227	20	the	the	DET
easat-5282	227	21	effects	effect	NOUN
easat-5282	227	22	of	of	ADP
easat-5282	227	23	quality	quality	NOUN
easat-5282	227	24	,	,	PUNCT
easat-5282	227	25	value	value	NOUN
easat-5282	227	26	,	,	PUNCT
easat-5282	227	27	and	and	CCONJ
easat-5282	227	28	customer	customer	NOUN
easat-5282	227	29	satisfaction	satisfaction	NOUN
easat-5282	227	30	on	on	ADP
easat-5282	227	31	consumer	consumer	NOUN
easat-5282	227	32	behavioral	behavioral	ADJ
easat-5282	227	33	intentions	intention	NOUN
easat-5282	227	34	in	in	ADP
easat-5282	227	35	service	service	NOUN
easat-5282	227	36	environments	environment	NOUN
easat-5282	227	37	,	,	PUNCT
easat-5282	227	38	"	"	PUNCT
easat-5282	227	39	journal	journal	NOUN
easat-5282	227	40	of	of	ADP
easat-5282	227	41	retailing	retailing	NOUN
easat-5282	227	42	,	,	PUNCT
easat-5282	227	43	vol	vol	NOUN
easat-5282	227	44	.	.	PROPN
easat-5282	227	45	76	76	NUM
easat-5282	227	46	,	,	PUNCT
easat-5282	227	47	no	no	INTJ
easat-5282	227	48	.	.	NOUN
easat-5282	227	49	2	2	NUM
easat-5282	227	50	,	,	PUNCT
easat-5282	227	51	pp	pp	ADJ
easat-5282	227	52	.	.	PUNCT
easat-5282	228	1	193–218	193–218	NUM
easat-5282	228	2	,	,	PUNCT
easat-5282	228	3	2000	2000	NUM
easat-5282	228	4	.	.	PUNCT
easat-5282	229	1	[	[	X
easat-5282	229	2	14	14	NUM
easat-5282	229	3	]	]	PUNCT
easat-5282	229	4	j.	j.	PROPN
easat-5282	229	5	kim	kim	PROPN
easat-5282	229	6	,	,	PUNCT
easat-5282	229	7	j.	j.	PROPN
easat-5282	229	8	d.	d.	PROPN
easat-5282	229	9	morris	morris	PROPN
easat-5282	229	10	,	,	PUNCT
easat-5282	229	11	and	and	CCONJ
easat-5282	229	12	j.	j.	PROPN
easat-5282	229	13	swait	swait	PROPN
easat-5282	229	14	,	,	PUNCT
easat-5282	229	15	"	"	PUNCT
easat-5282	229	16	antecedents	antecedent	NOUN
easat-5282	229	17	of	of	ADP
easat-5282	229	18	true	true	ADJ
easat-5282	229	19	brand	brand	NOUN
easat-5282	229	20	loyalty	loyalty	NOUN
easat-5282	229	21	,	,	PUNCT
easat-5282	229	22	"	"	PUNCT
easat-5282	229	23	journal	journal	NOUN
easat-5282	229	24	of	of	ADP
easat-5282	229	25	advertising	advertising	NOUN
easat-5282	229	26	,	,	PUNCT
easat-5282	229	27	vol	vol	NOUN
easat-5282	229	28	.	.	PROPN
easat-5282	230	1	37	37	NUM
easat-5282	230	2	,	,	PUNCT
easat-5282	230	3	no	no	INTJ
easat-5282	230	4	.	.	NOUN
easat-5282	230	5	2	2	NUM
easat-5282	230	6	,	,	PUNCT
easat-5282	230	7	pp	pp	ADJ
easat-5282	230	8	.	.	PUNCT
easat-5282	231	1	99	99	NUM
easat-5282	231	2	-	-	SYM
easat-5282	231	3	117	117	NUM
easat-5282	231	4	,	,	PUNCT
easat-5282	231	5	2008	2008	NUM
easat-5282	231	6	.	.	PUNCT
easat-5282	232	1	https://doi.org/10.2753/joa0091-3367370208	https://doi.org/10.2753/joa0091-3367370208	ADJ
easat-5282	232	2	[	[	X
easat-5282	232	3	15	15	NUM
easat-5282	232	4	]	]	X
easat-5282	232	5	b.	b.	PROPN
easat-5282	232	6	sutikno	sutikno	PROPN
easat-5282	232	7	,	,	PUNCT
easat-5282	232	8	"	"	PUNCT
easat-5282	232	9	does	do	VERB
easat-5282	232	10	consumers	consumer	NOUN
easat-5282	232	11	’	’	PART
easat-5282	232	12	brand	brand	NOUN
easat-5282	232	13	identification	identification	NOUN
easat-5282	232	14	matter	matter	NOUN
easat-5282	232	15	:	:	PUNCT
easat-5282	232	16	the	the	DET
easat-5282	232	17	mediating	mediate	VERB
easat-5282	232	18	roles	role	NOUN
easat-5282	232	19	of	of	ADP
easat-5282	232	20	brand	brand	NOUN
easat-5282	232	21	loyalty	loyalty	NOUN
easat-5282	232	22	,	,	PUNCT
easat-5282	232	23	"	"	PUNCT
easat-5282	232	24	international	international	ADJ
easat-5282	232	25	journal	journal	NOUN
easat-5282	232	26	of	of	ADP
easat-5282	232	27	interdisciplinary	interdisciplinary	ADJ
easat-5282	232	28	social	social	ADJ
easat-5282	232	29	sciences	science	NOUN
easat-5282	232	30	,	,	PUNCT
easat-5282	232	31	vol	vol	NOUN
easat-5282	232	32	.	.	PROPN
easat-5282	232	33	6	6	NUM
easat-5282	232	34	,	,	PUNCT
easat-5282	232	35	no	no	INTJ
easat-5282	232	36	.	.	NOUN
easat-5282	232	37	3	3	NUM
easat-5282	232	38	,	,	PUNCT
easat-5282	232	39	pp	pp	ADJ
easat-5282	232	40	.	.	PUNCT
easat-5282	233	1	319	319	NUM
easat-5282	233	2	-	-	SYM
easat-5282	233	3	332	332	NUM
easat-5282	233	4	,	,	PUNCT
easat-5282	233	5	2011	2011	NUM
easat-5282	233	6	.	.	PUNCT
easat-5282	234	1	https://doi.org/10.18848/18331882/cgp/v06i03/51695	https://doi.org/10.18848/18331882/cgp/v06i03/51695	X
easat-5282	235	1	[	[	X
easat-5282	235	2	16	16	NUM
easat-5282	235	3	]	]	PUNCT
easat-5282	235	4	p.	p.	NOUN
easat-5282	235	5	kotler	kotler	PROPN
easat-5282	235	6	and	and	CCONJ
easat-5282	235	7	k.	k.	PROPN
easat-5282	235	8	l.	l.	PROPN
easat-5282	235	9	keller	keller	PROPN
easat-5282	235	10	,	,	PUNCT
easat-5282	235	11	marketing	marketing	NOUN
easat-5282	235	12	management	management	NOUN
easat-5282	235	13	,	,	PUNCT
easat-5282	235	14	12th	12th	ADJ
easat-5282	235	15	ed	ed	NOUN
easat-5282	235	16	.	.	PUNCT
easat-5282	236	1	upper	upper	ADJ
easat-5282	236	2	saddle	saddle	PROPN
easat-5282	236	3	river	river	PROPN
easat-5282	236	4	,	,	PUNCT
easat-5282	236	5	nj	nj	PROPN
easat-5282	236	6	:	:	PUNCT
easat-5282	236	7	pearson	pearson	PROPN
easat-5282	236	8	prentice	prentice	PROPN
easat-5282	236	9	hall	hall	PROPN
easat-5282	236	10	,	,	PUNCT
easat-5282	236	11	2006	2006	NUM
easat-5282	236	12	.	.	PUNCT
easat-5282	237	1	[	[	X
easat-5282	237	2	17	17	NUM
easat-5282	237	3	]	]	X
easat-5282	237	4	d.	d.	PROPN
easat-5282	237	5	p.	p.	PROPN
easat-5282	237	6	van	van	PROPN
easat-5282	237	7	raaij	raaij	PROPN
easat-5282	237	8	,	,	PUNCT
easat-5282	237	9	"	"	PUNCT
easat-5282	237	10	norms	norm	NOUN
easat-5282	237	11	network	network	NOUN
easat-5282	237	12	members	member	NOUN
easat-5282	237	13	use	use	VERB
easat-5282	237	14	:	:	PUNCT
easat-5282	237	15	an	an	DET
easat-5282	237	16	alternative	alternative	ADJ
easat-5282	237	17	perspective	perspective	NOUN
easat-5282	237	18	for	for	ADP
easat-5282	237	19	indicating	indicate	VERB
easat-5282	237	20	network	network	NOUN
easat-5282	237	21	success	success	NOUN
easat-5282	237	22	or	or	CCONJ
easat-5282	237	23	failure	failure	NOUN
easat-5282	237	24	,	,	PUNCT
easat-5282	237	25	"	"	PUNCT
easat-5282	237	26	international	international	ADJ
easat-5282	237	27	public	public	ADJ
easat-5282	237	28	management	management	NOUN
easat-5282	237	29	journal	journal	NOUN
easat-5282	237	30	,	,	PUNCT
easat-5282	237	31	vol	vol	NOUN
easat-5282	237	32	.	.	PROPN
easat-5282	237	33	9	9	NUM
easat-5282	237	34	,	,	PUNCT
easat-5282	237	35	no	no	INTJ
easat-5282	237	36	.	.	NOUN
easat-5282	237	37	3	3	NUM
easat-5282	237	38	,	,	PUNCT
easat-5282	237	39	pp	pp	ADJ
easat-5282	237	40	.	.	PUNCT
easat-5282	238	1	249	249	NUM
easat-5282	238	2	-	-	SYM
easat-5282	238	3	270	270	NUM
easat-5282	238	4	,	,	PUNCT
easat-5282	238	5	2006	2006	NUM
easat-5282	238	6	.	.	PUNCT
easat-5282	239	1	https://doi.org/10.1080/10967490600899588	https://doi.org/10.1080/10967490600899588	X
easat-5282	240	1	[	[	X
easat-5282	240	2	18	18	NUM
easat-5282	240	3	]	]	PUNCT
easat-5282	240	4	a.	a.	NOUN
easat-5282	240	5	sahin	sahin	PROPN
easat-5282	240	6	,	,	PUNCT
easat-5282	240	7	c.	c.	PROPN
easat-5282	240	8	zehir	zehir	PROPN
easat-5282	240	9	,	,	PUNCT
easat-5282	240	10	and	and	CCONJ
easat-5282	240	11	h.	h.	PROPN
easat-5282	240	12	kitapçı	kitapçı	PROPN
easat-5282	240	13	,	,	PUNCT
easat-5282	240	14	"	"	PUNCT
easat-5282	240	15	the	the	DET
easat-5282	240	16	effects	effect	NOUN
easat-5282	240	17	of	of	ADP
easat-5282	240	18	brand	brand	NOUN
easat-5282	240	19	experiences	experience	NOUN
easat-5282	240	20	,	,	PUNCT
easat-5282	240	21	trust	trust	NOUN
easat-5282	240	22	and	and	CCONJ
easat-5282	240	23	satisfaction	satisfaction	NOUN
easat-5282	240	24	on	on	ADP
easat-5282	240	25	building	build	VERB
easat-5282	240	26	brand	brand	NOUN
easat-5282	240	27	loyalty	loyalty	NOUN
easat-5282	240	28	;	;	PUNCT
easat-5282	240	29	an	an	DET
easat-5282	240	30	empirical	empirical	ADJ
easat-5282	240	31	research	research	NOUN
easat-5282	240	32	on	on	ADP
easat-5282	240	33	global	global	ADJ
easat-5282	240	34	brands	brand	NOUN
easat-5282	240	35	,	,	PUNCT
easat-5282	240	36	"	"	PUNCT
easat-5282	240	37	procedia	procedia	NOUN
easat-5282	240	38	-	-	PUNCT
easat-5282	240	39	social	social	ADJ
easat-5282	240	40	and	and	CCONJ
easat-5282	240	41	behavioral	behavioral	ADJ
easat-5282	240	42	sciences	science	NOUN
easat-5282	240	43	,	,	PUNCT
easat-5282	240	44	vol	vol	NOUN
easat-5282	240	45	.	.	PROPN
easat-5282	240	46	24	24	NUM
easat-5282	240	47	,	,	PUNCT
easat-5282	240	48	pp	pp	ADJ
easat-5282	240	49	.	.	PUNCT
easat-5282	240	50	1288	1288	NUM
easat-5282	240	51	-	-	SYM
easat-5282	240	52	1301	1301	NUM
easat-5282	240	53	,	,	PUNCT
easat-5282	240	54	2011	2011	NUM
easat-5282	240	55	.	.	PUNCT
easat-5282	241	1	https://doi.org/10.1016/j.sbspro.2011.09.143	https://doi.org/10.1016/j.sbspro.2011.09.143	NOUN
easat-5282	242	1	[	[	X
easat-5282	242	2	19	19	NUM
easat-5282	242	3	]	]	X
easat-5282	242	4	g.	g.	PROPN
easat-5282	242	5	h.	h.	PROPN
easat-5282	242	6	brown	brown	PROPN
easat-5282	242	7	,	,	PUNCT
easat-5282	242	8	"	"	PUNCT
easat-5282	242	9	brand	brand	NOUN
easat-5282	242	10	loyalty	loyalty	NOUN
easat-5282	242	11	-	-	PUNCT
easat-5282	242	12	fact	fact	NOUN
easat-5282	242	13	of	of	ADP
easat-5282	242	14	fiction	fiction	NOUN
easat-5282	242	15	,	,	PUNCT
easat-5282	242	16	"	"	PUNCT
easat-5282	242	17	advertising	advertising	NOUN
easat-5282	242	18	age	age	NOUN
easat-5282	242	19	,	,	PUNCT
easat-5282	242	20	vol	vol	NOUN
easat-5282	242	21	.	.	PROPN
easat-5282	242	22	23	23	NUM
easat-5282	242	23	,	,	PUNCT
easat-5282	242	24	no	no	INTJ
easat-5282	242	25	.	.	NOUN
easat-5282	242	26	9	9	NUM
easat-5282	242	27	,	,	PUNCT
easat-5282	242	28	pp	pp	ADJ
easat-5282	242	29	.	.	PUNCT
easat-5282	243	1	53–55	53–55	NUM
easat-5282	243	2	,	,	PUNCT
easat-5282	243	3	1952	1952	NUM
easat-5282	243	4	.	.	PUNCT
easat-5282	244	1	[	[	X
easat-5282	244	2	20	20	NUM
easat-5282	244	3	]	]	PUNCT
easat-5282	244	4	s.	s.	PROPN
easat-5282	244	5	k.	k.	PROPN
easat-5282	244	6	lam	lam	PROPN
easat-5282	244	7	,	,	PUNCT
easat-5282	244	8	m.	m.	PROPN
easat-5282	244	9	ahearne	ahearne	PROPN
easat-5282	244	10	,	,	PUNCT
easat-5282	244	11	y.	y.	PROPN
easat-5282	244	12	hu	hu	PROPN
easat-5282	244	13	,	,	PUNCT
easat-5282	244	14	and	and	CCONJ
easat-5282	244	15	n.	n.	PROPN
easat-5282	244	16	schillewaert	schillewaert	PROPN
easat-5282	244	17	,	,	PUNCT
easat-5282	244	18	"	"	PUNCT
easat-5282	244	19	resistance	resistance	NOUN
easat-5282	244	20	to	to	ADP
easat-5282	244	21	brand	brand	NOUN
easat-5282	244	22	switching	switch	VERB
easat-5282	244	23	when	when	SCONJ
easat-5282	244	24	a	a	DET
easat-5282	244	25	radically	radically	ADV
easat-5282	244	26	new	new	ADJ
easat-5282	244	27	brand	brand	NOUN
easat-5282	244	28	is	be	AUX
easat-5282	244	29	introduced	introduce	VERB
easat-5282	244	30	:	:	PUNCT
easat-5282	244	31	a	a	DET
easat-5282	244	32	social	social	ADJ
easat-5282	244	33	identity	identity	NOUN
easat-5282	244	34	theory	theory	NOUN
easat-5282	244	35	perspective	perspective	NOUN
easat-5282	244	36	,	,	PUNCT
easat-5282	244	37	"	"	PUNCT
easat-5282	244	38	journal	journal	NOUN
easat-5282	244	39	of	of	ADP
easat-5282	244	40	marketing	marketing	NOUN
easat-5282	244	41	,	,	PUNCT
easat-5282	244	42	vol	vol	NOUN
easat-5282	244	43	.	.	PROPN
easat-5282	245	1	74	74	NUM
easat-5282	245	2	,	,	PUNCT
easat-5282	245	3	no	no	INTJ
easat-5282	245	4	.	.	NOUN
easat-5282	245	5	6	6	NUM
easat-5282	245	6	,	,	PUNCT
easat-5282	245	7	pp	pp	ADJ
easat-5282	245	8	.	.	PUNCT
easat-5282	246	1	128	128	NUM
easat-5282	246	2	-	-	SYM
easat-5282	246	3	146	146	NUM
easat-5282	246	4	,	,	PUNCT
easat-5282	246	5	2010	2010	NUM
easat-5282	246	6	.	.	PUNCT
easat-5282	247	1	https://doi.org/10.1509/jmkg.74.6.128	https://doi.org/10.1509/jmkg.74.6.128	PUNCT
easat-5282	248	1	[	[	X
easat-5282	248	2	21	21	NUM
easat-5282	248	3	]	]	X
easat-5282	248	4	e.	e.	PROPN
easat-5282	248	5	severi	severi	PROPN
easat-5282	248	6	and	and	CCONJ
easat-5282	248	7	k.	k.	PROPN
easat-5282	248	8	c.	c.	PROPN
easat-5282	248	9	ling	ling	PROPN
easat-5282	248	10	,	,	PUNCT
easat-5282	248	11	"	"	PUNCT
easat-5282	248	12	the	the	DET
easat-5282	248	13	mediating	mediate	VERB
easat-5282	248	14	effects	effect	NOUN
easat-5282	248	15	of	of	ADP
easat-5282	248	16	brand	brand	NOUN
easat-5282	248	17	association	association	PROPN
easat-5282	248	18	,	,	PUNCT
easat-5282	248	19	brand	brand	NOUN
easat-5282	248	20	loyalty	loyalty	NOUN
easat-5282	248	21	,	,	PUNCT
easat-5282	248	22	brand	brand	NOUN
easat-5282	248	23	image	image	NOUN
easat-5282	248	24	and	and	CCONJ
easat-5282	248	25	perceived	perceive	VERB
easat-5282	248	26	quality	quality	NOUN
easat-5282	248	27	on	on	ADP
easat-5282	248	28	brand	brand	NOUN
easat-5282	248	29	equity	equity	NOUN
easat-5282	248	30	,	,	PUNCT
easat-5282	248	31	"	"	PUNCT
easat-5282	248	32	asian	asian	ADJ
easat-5282	248	33	social	social	ADJ
easat-5282	248	34	science	science	NOUN
easat-5282	248	35	,	,	PUNCT
easat-5282	248	36	vol	vol	NOUN
easat-5282	248	37	.	.	PROPN
easat-5282	248	38	9	9	NUM
easat-5282	248	39	,	,	PUNCT
easat-5282	248	40	no	no	INTJ
easat-5282	248	41	.	.	NOUN
easat-5282	248	42	3	3	NUM
easat-5282	248	43	,	,	PUNCT
easat-5282	248	44	p.	p.	NOUN
easat-5282	248	45	125	125	NUM
easat-5282	248	46	,	,	PUNCT
easat-5282	248	47	2013	2013	NUM
easat-5282	248	48	.	.	PUNCT
easat-5282	249	1	https://doi.org/10.5539/ass.v9n3p125	https://doi.org/10.5539/ass.v9n3p125	NOUN
easat-5282	250	1	[	[	X
easat-5282	250	2	22	22	NUM
easat-5282	250	3	]	]	PUNCT
easat-5282	250	4	a.	a.	NOUN
easat-5282	250	5	n.	n.	PROPN
easat-5282	250	6	eagleman	eagleman	NOUN
easat-5282	250	7	,	,	PUNCT
easat-5282	250	8	"	"	PUNCT
easat-5282	250	9	acceptance	acceptance	NOUN
easat-5282	250	10	,	,	PUNCT
easat-5282	250	11	motivations	motivation	NOUN
easat-5282	250	12	,	,	PUNCT
easat-5282	250	13	and	and	CCONJ
easat-5282	250	14	usage	usage	NOUN
easat-5282	250	15	of	of	ADP
easat-5282	250	16	social	social	ADJ
easat-5282	250	17	media	medium	NOUN
easat-5282	250	18	as	as	ADP
easat-5282	250	19	a	a	DET
easat-5282	250	20	marketing	marketing	NOUN
easat-5282	250	21	communications	communication	NOUN
easat-5282	250	22	tool	tool	NOUN
easat-5282	250	23	amongst	amongst	ADP
easat-5282	250	24	employees	employee	NOUN
easat-5282	250	25	of	of	ADP
easat-5282	250	26	sport	sport	PROPN
easat-5282	250	27	national	national	ADJ
easat-5282	250	28	governing	governing	NOUN
easat-5282	250	29	bodies	body	NOUN
easat-5282	250	30	,	,	PUNCT
easat-5282	250	31	"	"	PUNCT
easat-5282	250	32	sport	sport	NOUN
easat-5282	250	33	management	management	NOUN
easat-5282	250	34	review	review	NOUN
easat-5282	250	35	,	,	PUNCT
easat-5282	250	36	vol	vol	NOUN
easat-5282	250	37	.	.	PROPN
easat-5282	250	38	16	16	NUM
easat-5282	250	39	,	,	PUNCT
easat-5282	250	40	no	no	INTJ
easat-5282	250	41	.	.	NOUN
easat-5282	250	42	4	4	NUM
easat-5282	250	43	,	,	PUNCT
easat-5282	250	44	pp	pp	ADJ
easat-5282	250	45	.	.	PUNCT
easat-5282	251	1	488	488	NUM
easat-5282	251	2	-	-	SYM
easat-5282	251	3	497	497	NUM
easat-5282	251	4	,	,	PUNCT
easat-5282	251	5	2013	2013	NUM
easat-5282	251	6	.	.	PUNCT
easat-5282	252	1	https://doi.org/10.1016/j.smr.2013.03.004	https://doi.org/10.1016/j.smr.2013.03.004	VERB
easat-5282	253	1	[	[	X
easat-5282	253	2	23	23	NUM
easat-5282	253	3	]	]	X
easat-5282	253	4	b.	b.	PROPN
easat-5282	253	5	o.	o.	PROPN
easat-5282	253	6	jalang’o	jalang’o	NOUN
easat-5282	253	7	,	,	PUNCT
easat-5282	253	8	"	"	PUNCT
easat-5282	253	9	effect	effect	NOUN
easat-5282	253	10	of	of	ADP
easat-5282	253	11	digital	digital	ADJ
easat-5282	253	12	advertising	advertising	NOUN
easat-5282	253	13	on	on	ADP
easat-5282	253	14	the	the	DET
easat-5282	253	15	performance	performance	NOUN
easat-5282	253	16	of	of	ADP
easat-5282	253	17	commercial	commercial	ADJ
easat-5282	253	18	banks	bank	NOUN
easat-5282	253	19	in	in	ADP
easat-5282	253	20	kenya	kenya	NOUN
easat-5282	253	21	,	,	PUNCT
easat-5282	253	22	"	"	PUNCT
easat-5282	253	23	doctoral	doctoral	ADJ
easat-5282	253	24	dissertation	dissertation	NOUN
easat-5282	253	25	,	,	PUNCT
easat-5282	253	26	university	university	NOUN
easat-5282	253	27	of	of	ADP
easat-5282	253	28	nairobi	nairobi	PROPN
easat-5282	253	29	,	,	PUNCT
easat-5282	253	30	kenya	kenya	PROPN
easat-5282	253	31	,	,	PUNCT
easat-5282	253	32	2015	2015	NUM
easat-5282	253	33	.	.	PUNCT
easat-5282	254	1	[	[	X
easat-5282	254	2	24	24	NUM
easat-5282	254	3	]	]	PUNCT
easat-5282	254	4	b.	b.	PROPN
easat-5282	254	5	park	park	PROPN
easat-5282	254	6	,	,	PUNCT
easat-5282	254	7	s.	s.	PROPN
easat-5282	254	8	ahn	ahn	PROPN
easat-5282	254	9	,	,	PUNCT
easat-5282	254	10	and	and	CCONJ
easat-5282	254	11	h.	h.	PROPN
easat-5282	254	12	kim	kim	PROPN
easat-5282	254	13	,	,	PUNCT
easat-5282	254	14	"	"	PUNCT
easat-5282	254	15	blogging	blogging	NOUN
easat-5282	254	16	:	:	PUNCT
easat-5282	254	17	mediating	mediate	VERB
easat-5282	254	18	impacts	impact	NOUN
easat-5282	254	19	of	of	ADP
easat-5282	254	20	flow	flow	NOUN
easat-5282	254	21	on	on	ADP
easat-5282	254	22	motivational	motivational	ADJ
easat-5282	254	23	behavior	behavior	NOUN
easat-5282	254	24	,	,	PUNCT
easat-5282	254	25	"	"	PUNCT
easat-5282	254	26	journal	journal	NOUN
easat-5282	254	27	of	of	ADP
easat-5282	254	28	research	research	NOUN
easat-5282	254	29	in	in	ADP
easat-5282	254	30	interactive	interactive	ADJ
easat-5282	254	31	marketing	marketing	NOUN
easat-5282	254	32	,	,	PUNCT
easat-5282	254	33	vol	vol	NOUN
easat-5282	254	34	.	.	PROPN
easat-5282	254	35	4	4	NUM
easat-5282	254	36	,	,	PUNCT
easat-5282	254	37	no	no	INTJ
easat-5282	254	38	.	.	NOUN
easat-5282	254	39	1	1	NUM
easat-5282	254	40	,	,	PUNCT
easat-5282	254	41	pp	pp	ADJ
easat-5282	254	42	.	.	PUNCT
easat-5282	255	1	6	6	NUM
easat-5282	255	2	-	-	SYM
easat-5282	255	3	29	29	NUM
easat-5282	255	4	,	,	PUNCT
easat-5282	255	5	2010	2010	NUM
easat-5282	255	6	.	.	PUNCT
easat-5282	256	1	https://doi.org/10.1108/17505931011033533	https://doi.org/10.1108/17505931011033533	ADJ
easat-5282	256	2	[	[	X
easat-5282	256	3	25	25	NUM
easat-5282	256	4	]	]	PUNCT
easat-5282	256	5	hair	hair	NOUN
easat-5282	256	6	,	,	PUNCT
easat-5282	256	7	multivariate	multivariate	NOUN
easat-5282	256	8	data	datum	NOUN
easat-5282	256	9	analysis	analysis	NOUN
easat-5282	256	10	.	.	PUNCT
easat-5282	257	1	new	new	PROPN
easat-5282	257	2	jersey	jersey	PROPN
easat-5282	257	3	:	:	PUNCT
easat-5282	257	4	pearson	pearson	PROPN
easat-5282	257	5	,	,	PUNCT
easat-5282	257	6	2009	2009	NUM
easat-5282	257	7	.	.	PUNCT
easat-5282	258	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5282	258	2	https://doi.org/10.1509/jmkg.71.2.061	https://doi.org/10.1509/jmkg.71.2.061	PROPN
easat-5282	258	3	https://doi.org/10.1016/j.sbspro.2016.07.123	https://doi.org/10.1016/j.sbspro.2016.07.123	VERB
easat-5282	258	4	https://doi.org/10.2753/joa0091-3367370208	https://doi.org/10.2753/joa0091-3367370208	ADJ
easat-5282	258	5	https://doi.org/10.18848/1833-1882/cgp/v06i03/51695	https://doi.org/10.18848/1833-1882/cgp/v06i03/51695	PROPN
easat-5282	258	6	https://doi.org/10.18848/1833-1882/cgp/v06i03/51695	https://doi.org/10.18848/1833-1882/cgp/v06i03/51695	PROPN
easat-5282	258	7	https://doi.org/10.1080/10967490600899588	https://doi.org/10.1080/10967490600899588	PART
easat-5282	258	8	https://doi.org/10.1016/j.sbspro.2011.09.143	https://doi.org/10.1016/j.sbspro.2011.09.143	NOUN
easat-5282	258	9	https://doi.org/10.1509/jmkg.74.6.128	https://doi.org/10.1509/jmkg.74.6.128	PROPN
easat-5282	258	10	https://doi.org/10.5539/ass.v9n3p125	https://doi.org/10.5539/ass.v9n3p125	PROPN
easat-5282	258	11	https://doi.org/10.1016/j.smr.2013.03.004	https://doi.org/10.1016/j.smr.2013.03.004	VERB
easat-5282	258	12	https://doi.org/10.1108/17505931011033533	https://doi.org/10.1108/17505931011033533	ADJ