id	sid	tid	token	lemma	pos
easat-5446	1	1	edelweiss	edelweiss	PROPN
easat-5446	1	2	applied	apply	VERB
easat-5446	1	3	science	science	NOUN
easat-5446	1	4	and	and	CCONJ
easat-5446	1	5	technology	technology	NOUN
easat-5446	1	6	issn	issn	PROPN
easat-5446	1	7	:	:	PUNCT
easat-5446	1	8	2576	2576	NUM
easat-5446	1	9	-	-	SYM
easat-5446	1	10	8484	8484	NUM
easat-5446	1	11	vol	vol	NOUN
easat-5446	1	12	.	.	PROPN
easat-5446	2	1	9	9	NUM
easat-5446	2	2	,	,	PUNCT
easat-5446	2	3	no	no	INTJ
easat-5446	2	4	.	.	NOUN
easat-5446	2	5	3	3	NUM
easat-5446	2	6	,	,	PUNCT
easat-5446	2	7	1189	1189	NUM
easat-5446	2	8	-	-	PUNCT
easat-5446	2	9	1201	1201	NUM
easat-5446	2	10	2025	2025	NUM
easat-5446	2	11	publisher	publisher	NOUN
easat-5446	2	12	:	:	PUNCT
easat-5446	2	13	learning	learn	VERB
easat-5446	2	14	gate	gate	NOUN
easat-5446	2	15	doi	doi	PROPN
easat-5446	2	16	:	:	PUNCT
easat-5446	2	17	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	2	18	©	©	PROPN
easat-5446	2	19	2025	2025	NUM
easat-5446	2	20	by	by	ADP
easat-5446	2	21	the	the	DET
easat-5446	2	22	authors	author	NOUN
easat-5446	2	23	;	;	PUNCT
easat-5446	2	24	licensee	licensee	PROPN
easat-5446	2	25	learning	learning	NOUN
easat-5446	2	26	gate	gate	NOUN
easat-5446	3	1	©	©	PROPN
easat-5446	3	2	2025	2025	NUM
easat-5446	3	3	by	by	ADP
easat-5446	3	4	the	the	DET
easat-5446	3	5	authors	author	NOUN
easat-5446	3	6	;	;	PUNCT
easat-5446	3	7	licensee	licensee	PROPN
easat-5446	3	8	learning	learning	NOUN
easat-5446	3	9	gate	gate	NOUN
easat-5446	3	10	history	history	NOUN
easat-5446	3	11	:	:	PUNCT
easat-5446	3	12	received	receive	VERB
easat-5446	3	13	:	:	PUNCT
easat-5446	3	14	15	15	NUM
easat-5446	3	15	january	january	NOUN
easat-5446	3	16	2025	2025	NUM
easat-5446	3	17	;	;	PUNCT
easat-5446	3	18	revised	revise	VERB
easat-5446	3	19	:	:	PUNCT
easat-5446	3	20	28	28	NUM
easat-5446	3	21	february	february	NOUN
easat-5446	3	22	2025	2025	NUM
easat-5446	3	23	;	;	PUNCT
easat-5446	3	24	accepted	accept	VERB
easat-5446	3	25	:	:	PUNCT
easat-5446	3	26	5	5	NUM
easat-5446	3	27	march	march	NOUN
easat-5446	3	28	2025	2025	NUM
easat-5446	3	29	;	;	PUNCT
easat-5446	3	30	published	publish	VERB
easat-5446	3	31	:	:	PUNCT
easat-5446	3	32	14	14	NUM
easat-5446	3	33	march	march	NOUN
easat-5446	3	34	2025	2025	NUM
easat-5446	3	35	*	*	PUNCT
easat-5446	3	36	correspondence	correspondence	NOUN
easat-5446	3	37	:	:	PUNCT
easat-5446	3	38	aduche@ucsm.edu.pe	aduche@ucsm.edu.pe	NOUN
easat-5446	3	39	predictors	predictor	NOUN
easat-5446	3	40	of	of	ADP
easat-5446	3	41	purchase	purchase	NOUN
easat-5446	3	42	intention	intention	NOUN
easat-5446	3	43	mediated	mediate	VERB
easat-5446	3	44	by	by	ADP
easat-5446	3	45	customer	customer	NOUN
easat-5446	3	46	satisfaction	satisfaction	PROPN
easat-5446	3	47	aleixandre	aleixandre	PROPN
easat-5446	3	48	brian	brian	PROPN
easat-5446	3	49	duche	duche	PROPN
easat-5446	3	50	-	-	PUNCT
easat-5446	3	51	pérez1	pérez1	NOUN
easat-5446	3	52	*	*	NOUN
easat-5446	3	53	,	,	PUNCT
easat-5446	3	54	olger	olger	NOUN
easat-5446	3	55	,	,	PUNCT
easat-5446	3	56	albino	albino	NOUN
easat-5446	3	57	gutiérrez	gutiérrez	NOUN
easat-5446	3	58	-	-	PUNCT
easat-5446	3	59	aguilar1	aguilar1	PROPN
easat-5446	3	60	,	,	PUNCT
easat-5446	3	61	manuel	manuel	PROPN
easat-5446	3	62	edmundo	edmundo	PROPN
easat-5446	3	63	hillpa	hillpa	PROPN
easat-5446	3	64	-	-	PUNCT
easat-5446	3	65	zuñiga1	zuñiga1	PROPN
easat-5446	3	66	,	,	PUNCT
easat-5446	3	67	antonio	antonio	PROPN
easat-5446	3	68	miguel	miguel	PROPN
easat-5446	3	69	escobar	escobar	PROPN
easat-5446	3	70	-	-	PUNCT
easat-5446	3	71	juárez1	juárez1	PROPN
easat-5446	3	72	,	,	PUNCT
easat-5446	3	73	ángela	ángela	PROPN
easat-5446	3	74	valeria	valeria	PROPN
easat-5446	3	75	mya	mya	PROPN
easat-5446	3	76	pazo	pazo	PROPN
easat-5446	3	77	romero1	romero1	NOUN
easat-5446	3	78	,	,	PUNCT
easat-5446	3	79	lourdes	lourdes	PROPN
easat-5446	3	80	cecilia	cecilia	PROPN
easat-5446	3	81	garcía	garcía	NOUN
easat-5446	3	82	-	-	PUNCT
easat-5446	3	83	toledo1	toledo1	NOUN
easat-5446	3	84	,	,	PUNCT
easat-5446	3	85	ivonne	ivonne	PROPN
easat-5446	3	86	virginia	virginia	PROPN
easat-5446	3	87	flores	flores	PROPN
easat-5446	3	88	-	-	PUNCT
easat-5446	3	89	vilca1	vilca1	NOUN
easat-5446	3	90	1universidad	1universidad	NUM
easat-5446	3	91	católica	católica	PROPN
easat-5446	3	92	de	de	PROPN
easat-5446	3	93	santa	santa	PROPN
easat-5446	3	94	maría	maría	PROPN
easat-5446	3	95	,	,	PUNCT
easat-5446	3	96	arequipa	arequipa	PROPN
easat-5446	3	97	,	,	PUNCT
easat-5446	3	98	perú	perú	PROPN
easat-5446	3	99	;	;	PUNCT
easat-5446	3	100	aduche@ucsm.edu.pe	aduche@ucsm.edu.pe	PROPN
easat-5446	3	101	(	(	PUNCT
easat-5446	3	102	a.b.d.p	a.b.d.p	PROPN
easat-5446	3	103	.	.	PUNCT
easat-5446	3	104	)	)	PUNCT
easat-5446	3	105	,	,	PUNCT
easat-5446	3	106	ogutierrez@ucsm.edu.pe	ogutierrez@ucsm.edu.pe	NOUN
easat-5446	3	107	(	(	PUNCT
easat-5446	3	108	o.a.g.a	o.a.g.a	PROPN
easat-5446	3	109	.	.	PROPN
easat-5446	3	110	)	)	PUNCT
easat-5446	3	111	,	,	PUNCT
easat-5446	3	112	mhillpa@ucsm.edu.pe	mhillpa@ucsm.edu.pe	NOUN
easat-5446	3	113	(	(	PUNCT
easat-5446	3	114	m.e.h.z	m.e.h.z	PROPN
easat-5446	3	115	.	.	PROPN
easat-5446	3	116	)	)	PUNCT
easat-5446	3	117	,	,	PUNCT
easat-5446	3	118	aescobarj@ucsm.edu.pe	aescobarj@ucsm.edu.pe	NOUN
easat-5446	3	119	(	(	PUNCT
easat-5446	3	120	a.m.e.j	a.m.e.j	PROPN
easat-5446	3	121	.	.	PROPN
easat-5446	3	122	)	)	PUNCT
easat-5446	3	123	,	,	PUNCT
easat-5446	3	124	apazo@ucsm.edu.pe	apazo@ucsm.edu.pe	NOUN
easat-5446	3	125	(	(	PUNCT
easat-5446	3	126	a.v.m.p.r	a.v.m.p.r	X
easat-5446	3	127	.	.	PUNCT
easat-5446	3	128	)	)	PUNCT
easat-5446	3	129	,	,	PUNCT
easat-5446	3	130	lgarciat@ucsm.edu.pe	lgarciat@ucsm.edu.pe	NOUN
easat-5446	3	131	(	(	PUNCT
easat-5446	3	132	l.c.g.t	l.c.g.t	PROPN
easat-5446	3	133	.	.	PROPN
easat-5446	3	134	)	)	PUNCT
easat-5446	3	135	,	,	PUNCT
easat-5446	3	136	ifloresv@ucsm.edu.pe	ifloresv@ucsm.edu.pe	NOUN
easat-5446	3	137	(	(	PUNCT
easat-5446	3	138	i.v.f.v	i.v.f.v	PROPN
easat-5446	3	139	.	.	PROPN
easat-5446	3	140	)	)	PUNCT
easat-5446	3	141	.	.	PUNCT
easat-5446	4	1	abstract	abstract	ADV
easat-5446	4	2	:	:	PUNCT
easat-5446	4	3	this	this	DET
easat-5446	4	4	study	study	NOUN
easat-5446	4	5	examines	examine	VERB
easat-5446	4	6	the	the	DET
easat-5446	4	7	factors	factor	NOUN
easat-5446	4	8	influencing	influence	VERB
easat-5446	4	9	purchase	purchase	NOUN
easat-5446	4	10	intention	intention	NOUN
easat-5446	4	11	,	,	PUNCT
easat-5446	4	12	with	with	ADP
easat-5446	4	13	a	a	DET
easat-5446	4	14	particular	particular	ADJ
easat-5446	4	15	focus	focus	NOUN
easat-5446	4	16	on	on	ADP
easat-5446	4	17	the	the	DET
easat-5446	4	18	mediating	mediate	VERB
easat-5446	4	19	role	role	NOUN
easat-5446	4	20	of	of	ADP
easat-5446	4	21	customer	customer	NOUN
easat-5446	4	22	satisfaction	satisfaction	NOUN
easat-5446	4	23	in	in	ADP
easat-5446	4	24	consumer	consumer	NOUN
easat-5446	4	25	decision	decision	NOUN
easat-5446	4	26	-	-	PUNCT
easat-5446	4	27	making	making	NOUN
easat-5446	4	28	.	.	PUNCT
easat-5446	5	1	understanding	understand	VERB
easat-5446	5	2	these	these	DET
easat-5446	5	3	determinants	determinant	NOUN
easat-5446	5	4	is	be	AUX
easat-5446	5	5	essential	essential	ADJ
easat-5446	5	6	for	for	ADP
easat-5446	5	7	businesses	business	NOUN
easat-5446	5	8	aiming	aim	VERB
easat-5446	5	9	to	to	PART
easat-5446	5	10	enhance	enhance	VERB
easat-5446	5	11	consumer	consumer	NOUN
easat-5446	5	12	engagement	engagement	NOUN
easat-5446	5	13	and	and	CCONJ
easat-5446	5	14	maintain	maintain	VERB
easat-5446	5	15	a	a	DET
easat-5446	5	16	competitive	competitive	ADJ
easat-5446	5	17	market	market	NOUN
easat-5446	5	18	position	position	NOUN
easat-5446	5	19	.	.	PUNCT
easat-5446	6	1	the	the	DET
easat-5446	6	2	research	research	NOUN
easat-5446	6	3	adopts	adopt	VERB
easat-5446	6	4	a	a	DET
easat-5446	6	5	quantitative	quantitative	ADJ
easat-5446	6	6	approach	approach	NOUN
easat-5446	6	7	,	,	PUNCT
easat-5446	6	8	utilizing	utilize	VERB
easat-5446	6	9	data	datum	NOUN
easat-5446	6	10	collected	collect	VERB
easat-5446	6	11	through	through	ADP
easat-5446	6	12	structured	structured	ADJ
easat-5446	6	13	surveys	survey	NOUN
easat-5446	6	14	.	.	PUNCT
easat-5446	7	1	structural	structural	ADJ
easat-5446	7	2	equation	equation	NOUN
easat-5446	7	3	modeling	modeling	NOUN
easat-5446	7	4	(	(	PUNCT
easat-5446	7	5	sem	sem	NOUN
easat-5446	7	6	)	)	PUNCT
easat-5446	7	7	is	be	AUX
easat-5446	7	8	employed	employ	VERB
easat-5446	7	9	to	to	PART
easat-5446	7	10	evaluate	evaluate	VERB
easat-5446	7	11	the	the	DET
easat-5446	7	12	relationships	relationship	NOUN
easat-5446	7	13	among	among	ADP
easat-5446	7	14	key	key	ADJ
easat-5446	7	15	predictors	predictor	NOUN
easat-5446	7	16	,	,	PUNCT
easat-5446	7	17	including	include	VERB
easat-5446	7	18	perceived	perceive	VERB
easat-5446	7	19	price	price	NOUN
easat-5446	7	20	,	,	PUNCT
easat-5446	7	21	comfort	comfort	NOUN
easat-5446	7	22	,	,	PUNCT
easat-5446	7	23	mood	mood	NOUN
easat-5446	7	24	,	,	PUNCT
easat-5446	7	25	and	and	CCONJ
easat-5446	7	26	establishment	establishment	NOUN
easat-5446	7	27	innovation	innovation	NOUN
easat-5446	7	28	,	,	PUNCT
easat-5446	7	29	as	as	ADV
easat-5446	7	30	well	well	ADV
easat-5446	7	31	as	as	ADP
easat-5446	7	32	their	their	PRON
easat-5446	7	33	impact	impact	NOUN
easat-5446	7	34	on	on	ADP
easat-5446	7	35	purchase	purchase	NOUN
easat-5446	7	36	intention	intention	NOUN
easat-5446	7	37	.	.	PUNCT
easat-5446	8	1	the	the	DET
easat-5446	8	2	findings	finding	NOUN
easat-5446	8	3	reveal	reveal	VERB
easat-5446	8	4	that	that	SCONJ
easat-5446	8	5	customer	customer	NOUN
easat-5446	8	6	satisfaction	satisfaction	NOUN
easat-5446	8	7	significantly	significantly	ADV
easat-5446	8	8	mediates	mediate	VERB
easat-5446	8	9	the	the	DET
easat-5446	8	10	relationship	relationship	NOUN
easat-5446	8	11	between	between	ADP
easat-5446	8	12	perceived	perceive	VERB
easat-5446	8	13	price	price	NOUN
easat-5446	8	14	,	,	PUNCT
easat-5446	8	15	comfort	comfort	NOUN
easat-5446	8	16	,	,	PUNCT
easat-5446	8	17	and	and	CCONJ
easat-5446	8	18	purchase	purchase	NOUN
easat-5446	8	19	intention	intention	NOUN
easat-5446	8	20	.	.	PUNCT
easat-5446	9	1	furthermore	furthermore	ADV
easat-5446	9	2	,	,	PUNCT
easat-5446	9	3	mood	mood	NOUN
easat-5446	9	4	and	and	CCONJ
easat-5446	9	5	establishment	establishment	NOUN
easat-5446	9	6	innovation	innovation	NOUN
easat-5446	9	7	serve	serve	VERB
easat-5446	9	8	as	as	ADP
easat-5446	9	9	moderating	moderate	VERB
easat-5446	9	10	factors	factor	NOUN
easat-5446	9	11	,	,	PUNCT
easat-5446	9	12	reinforcing	reinforce	VERB
easat-5446	9	13	consumer	consumer	NOUN
easat-5446	9	14	engagement	engagement	NOUN
easat-5446	9	15	and	and	CCONJ
easat-5446	9	16	fostering	foster	VERB
easat-5446	9	17	positive	positive	ADJ
easat-5446	9	18	purchasing	purchasing	NOUN
easat-5446	9	19	behavior	behavior	NOUN
easat-5446	9	20	.	.	PUNCT
easat-5446	10	1	the	the	DET
easat-5446	10	2	study	study	NOUN
easat-5446	10	3	underscores	underscore	VERB
easat-5446	10	4	the	the	DET
easat-5446	10	5	importance	importance	NOUN
easat-5446	10	6	of	of	ADP
easat-5446	10	7	these	these	DET
easat-5446	10	8	elements	element	NOUN
easat-5446	10	9	in	in	ADP
easat-5446	10	10	shaping	shape	VERB
easat-5446	10	11	consumer	consumer	NOUN
easat-5446	10	12	preferences	preference	NOUN
easat-5446	10	13	.	.	PUNCT
easat-5446	11	1	to	to	PART
easat-5446	11	2	enhance	enhance	VERB
easat-5446	11	3	purchase	purchase	NOUN
easat-5446	11	4	intention	intention	NOUN
easat-5446	11	5	,	,	PUNCT
easat-5446	11	6	businesses	business	NOUN
easat-5446	11	7	should	should	AUX
easat-5446	11	8	prioritize	prioritize	VERB
easat-5446	11	9	customer	customer	NOUN
easat-5446	11	10	satisfaction	satisfaction	NOUN
easat-5446	11	11	by	by	ADP
easat-5446	11	12	refining	refine	VERB
easat-5446	11	13	pricing	pricing	NOUN
easat-5446	11	14	strategies	strategy	NOUN
easat-5446	11	15	,	,	PUNCT
easat-5446	11	16	improving	improve	VERB
easat-5446	11	17	in	in	ADP
easat-5446	11	18	-	-	PUNCT
easat-5446	11	19	store	store	NOUN
easat-5446	11	20	comfort	comfort	NOUN
easat-5446	11	21	,	,	PUNCT
easat-5446	11	22	and	and	CCONJ
easat-5446	11	23	cultivating	cultivate	VERB
easat-5446	11	24	positive	positive	ADJ
easat-5446	11	25	emotional	emotional	ADJ
easat-5446	11	26	experiences	experience	NOUN
easat-5446	11	27	.	.	PUNCT
easat-5446	12	1	the	the	DET
easat-5446	12	2	results	result	NOUN
easat-5446	12	3	offer	offer	VERB
easat-5446	12	4	valuable	valuable	ADJ
easat-5446	12	5	insights	insight	NOUN
easat-5446	12	6	for	for	ADP
easat-5446	12	7	marketers	marketer	NOUN
easat-5446	12	8	and	and	CCONJ
easat-5446	12	9	business	business	NOUN
easat-5446	12	10	owners	owner	NOUN
easat-5446	12	11	,	,	PUNCT
easat-5446	12	12	emphasizing	emphasize	VERB
easat-5446	12	13	that	that	DET
easat-5446	12	14	strategic	strategic	ADJ
easat-5446	12	15	investments	investment	NOUN
easat-5446	12	16	in	in	ADP
easat-5446	12	17	customer	customer	NOUN
easat-5446	12	18	experience	experience	NOUN
easat-5446	12	19	,	,	PUNCT
easat-5446	12	20	pricing	pricing	NOUN
easat-5446	12	21	,	,	PUNCT
easat-5446	12	22	and	and	CCONJ
easat-5446	12	23	innovation	innovation	NOUN
easat-5446	12	24	can	can	AUX
easat-5446	12	25	effectively	effectively	ADV
easat-5446	12	26	drive	drive	VERB
easat-5446	12	27	purchase	purchase	NOUN
easat-5446	12	28	intention	intention	NOUN
easat-5446	12	29	and	and	CCONJ
easat-5446	12	30	foster	foster	ADJ
easat-5446	12	31	long	long	ADJ
easat-5446	12	32	-	-	PUNCT
easat-5446	12	33	term	term	NOUN
easat-5446	12	34	customer	customer	NOUN
easat-5446	12	35	loyalty	loyalty	NOUN
easat-5446	12	36	.	.	PUNCT
easat-5446	13	1	keywords	keyword	NOUN
easat-5446	13	2	:	:	PUNCT
easat-5446	13	3	comfort	comfort	NOUN
easat-5446	13	4	,	,	PUNCT
easat-5446	13	5	mood	mood	NOUN
easat-5446	13	6	,	,	PUNCT
easat-5446	13	7	customer	customer	NOUN
easat-5446	13	8	satisfaction	satisfaction	NOUN
easat-5446	13	9	,	,	PUNCT
easat-5446	13	10	establishment	establishment	NOUN
easat-5446	13	11	innovation	innovation	NOUN
easat-5446	13	12	,	,	PUNCT
easat-5446	13	13	purchase	purchase	NOUN
easat-5446	13	14	intent	intent	NOUN
easat-5446	13	15	,	,	PUNCT
easat-5446	13	16	perceived	perceive	VERB
easat-5446	13	17	price	price	NOUN
easat-5446	13	18	.	.	PUNCT
easat-5446	14	1	1	1	X
easat-5446	14	2	.	.	X
easat-5446	14	3	introduction	introduction	NOUN
easat-5446	14	4	in	in	ADP
easat-5446	14	5	the	the	DET
easat-5446	14	6	competitive	competitive	ADJ
easat-5446	14	7	and	and	CCONJ
easat-5446	14	8	dynamic	dynamic	ADJ
easat-5446	14	9	landscape	landscape	NOUN
easat-5446	14	10	of	of	ADP
easat-5446	14	11	consumer	consumer	NOUN
easat-5446	14	12	markets	market	NOUN
easat-5446	14	13	,	,	PUNCT
easat-5446	14	14	understanding	understand	VERB
easat-5446	14	15	the	the	DET
easat-5446	14	16	determinants	determinant	NOUN
easat-5446	14	17	of	of	ADP
easat-5446	14	18	purchase	purchase	NOUN
easat-5446	14	19	intention	intention	NOUN
easat-5446	14	20	remains	remain	VERB
easat-5446	14	21	a	a	DET
easat-5446	14	22	critical	critical	ADJ
easat-5446	14	23	area	area	NOUN
easat-5446	14	24	of	of	ADP
easat-5446	14	25	research	research	NOUN
easat-5446	14	26	for	for	ADP
easat-5446	14	27	businesses	business	NOUN
easat-5446	14	28	seeking	seek	VERB
easat-5446	14	29	to	to	PART
easat-5446	14	30	optimize	optimize	VERB
easat-5446	14	31	their	their	PRON
easat-5446	14	32	marketing	marketing	NOUN
easat-5446	14	33	strategies	strategy	NOUN
easat-5446	14	34	and	and	CCONJ
easat-5446	14	35	enhance	enhance	VERB
easat-5446	14	36	customer	customer	NOUN
easat-5446	14	37	engagement	engagement	NOUN
easat-5446	14	38	.	.	PUNCT
easat-5446	15	1	prior	prior	ADJ
easat-5446	15	2	studies	study	NOUN
easat-5446	15	3	have	have	AUX
easat-5446	15	4	identified	identify	VERB
easat-5446	15	5	multiple	multiple	ADJ
easat-5446	15	6	factors	factor	NOUN
easat-5446	15	7	influencing	influence	VERB
easat-5446	15	8	purchase	purchase	NOUN
easat-5446	15	9	behavior	behavior	NOUN
easat-5446	15	10	,	,	PUNCT
easat-5446	15	11	with	with	ADP
easat-5446	15	12	customer	customer	NOUN
easat-5446	15	13	satisfaction	satisfaction	NOUN
easat-5446	15	14	emerging	emerge	VERB
easat-5446	15	15	as	as	ADP
easat-5446	15	16	a	a	DET
easat-5446	15	17	key	key	ADJ
easat-5446	15	18	mediating	mediate	VERB
easat-5446	15	19	variable	variable	NOUN
easat-5446	15	20	that	that	PRON
easat-5446	15	21	shapes	shape	VERB
easat-5446	15	22	consumer	consumer	NOUN
easat-5446	15	23	decision	decision	NOUN
easat-5446	15	24	-	-	PUNCT
easat-5446	15	25	making	making	NOUN
easat-5446	15	26	[	[	X
easat-5446	15	27	1	1	NUM
easat-5446	15	28	,	,	PUNCT
easat-5446	15	29	2	2	NUM
easat-5446	15	30	]	]	PUNCT
easat-5446	15	31	.	.	PUNCT
easat-5446	16	1	as	as	SCONJ
easat-5446	16	2	businesses	business	NOUN
easat-5446	16	3	increasingly	increasingly	ADV
easat-5446	16	4	operate	operate	VERB
easat-5446	16	5	in	in	ADP
easat-5446	16	6	digital	digital	ADJ
easat-5446	16	7	and	and	CCONJ
easat-5446	16	8	omnichannel	omnichannel	NOUN
easat-5446	16	9	environments	environment	NOUN
easat-5446	16	10	,	,	PUNCT
easat-5446	16	11	factors	factor	NOUN
easat-5446	16	12	such	such	ADJ
easat-5446	16	13	as	as	ADP
easat-5446	16	14	comfort	comfort	NOUN
easat-5446	16	15	,	,	PUNCT
easat-5446	16	16	mood	mood	NOUN
easat-5446	16	17	,	,	PUNCT
easat-5446	16	18	establishment	establishment	NOUN
easat-5446	16	19	innovation	innovation	NOUN
easat-5446	16	20	,	,	PUNCT
easat-5446	16	21	and	and	CCONJ
easat-5446	16	22	perceived	perceive	VERB
easat-5446	16	23	price	price	NOUN
easat-5446	16	24	have	have	AUX
easat-5446	16	25	gained	gain	VERB
easat-5446	16	26	prominence	prominence	NOUN
easat-5446	16	27	in	in	ADP
easat-5446	16	28	explaining	explain	VERB
easat-5446	16	29	consumer	consumer	NOUN
easat-5446	16	30	purchasing	purchasing	NOUN
easat-5446	16	31	tendencies	tendency	NOUN
easat-5446	16	32	[	[	X
easat-5446	16	33	3	3	NUM
easat-5446	16	34	]	]	PUNCT
easat-5446	16	35	.	.	PUNCT
easat-5446	17	1	customer	customer	NOUN
easat-5446	17	2	satisfaction	satisfaction	NOUN
easat-5446	17	3	plays	play	VERB
easat-5446	17	4	a	a	DET
easat-5446	17	5	central	central	ADJ
easat-5446	17	6	role	role	NOUN
easat-5446	17	7	in	in	ADP
easat-5446	17	8	fostering	foster	VERB
easat-5446	17	9	consumer	consumer	NOUN
easat-5446	17	10	trust	trust	NOUN
easat-5446	17	11	,	,	PUNCT
easat-5446	17	12	enhancing	enhance	VERB
easat-5446	17	13	brand	brand	NOUN
easat-5446	17	14	loyalty	loyalty	NOUN
easat-5446	17	15	,	,	PUNCT
easat-5446	17	16	and	and	CCONJ
easat-5446	17	17	encouraging	encourage	VERB
easat-5446	17	18	repeat	repeat	NOUN
easat-5446	17	19	purchase	purchase	NOUN
easat-5446	17	20	behavior	behavior	NOUN
easat-5446	17	21	[	[	X
easat-5446	17	22	4	4	NUM
easat-5446	17	23	]	]	PUNCT
easat-5446	17	24	.	.	PUNCT
easat-5446	18	1	the	the	DET
easat-5446	18	2	interplay	interplay	NOUN
easat-5446	18	3	between	between	ADP
easat-5446	18	4	customer	customer	NOUN
easat-5446	18	5	experience	experience	NOUN
easat-5446	18	6	and	and	CCONJ
easat-5446	18	7	technological	technological	ADJ
easat-5446	18	8	advancements	advancement	NOUN
easat-5446	18	9	,	,	PUNCT
easat-5446	18	10	such	such	ADJ
easat-5446	18	11	as	as	ADP
easat-5446	18	12	artificial	artificial	ADJ
easat-5446	18	13	intelligence	intelligence	NOUN
easat-5446	18	14	(	(	PUNCT
easat-5446	18	15	ai	ai	NOUN
easat-5446	18	16	)	)	PUNCT
easat-5446	18	17	and	and	CCONJ
easat-5446	18	18	digital	digital	ADJ
easat-5446	18	19	marketing	marketing	NOUN
easat-5446	18	20	,	,	PUNCT
easat-5446	18	21	has	have	AUX
easat-5446	18	22	reshaped	reshape	VERB
easat-5446	18	23	the	the	DET
easat-5446	18	24	way	way	NOUN
easat-5446	18	25	consumers	consumer	NOUN
easat-5446	18	26	perceive	perceive	VERB
easat-5446	18	27	and	and	CCONJ
easat-5446	18	28	interact	interact	VERB
easat-5446	18	29	with	with	ADP
easat-5446	18	30	brands	brand	NOUN
easat-5446	18	31	[	[	X
easat-5446	18	32	5	5	NUM
easat-5446	18	33	]	]	PUNCT
easat-5446	18	34	.	.	PUNCT
easat-5446	19	1	studies	study	NOUN
easat-5446	19	2	highlight	highlight	VERB
easat-5446	19	3	that	that	SCONJ
easat-5446	19	4	ai	ai	NOUN
easat-5446	19	5	-	-	PUNCT
easat-5446	19	6	driven	drive	VERB
easat-5446	19	7	customer	customer	NOUN
easat-5446	19	8	service	service	NOUN
easat-5446	19	9	,	,	PUNCT
easat-5446	19	10	electronic	electronic	ADJ
easat-5446	19	11	word	word	NOUN
easat-5446	19	12	-	-	PUNCT
easat-5446	19	13	of	of	ADP
easat-5446	19	14	-	-	PUNCT
easat-5446	19	15	mouth	mouth	NOUN
easat-5446	19	16	(	(	PUNCT
easat-5446	19	17	e	e	NOUN
easat-5446	19	18	-	-	NOUN
easat-5446	19	19	wom	wom	NOUN
easat-5446	19	20	)	)	PUNCT
easat-5446	19	21	,	,	PUNCT
easat-5446	19	22	and	and	CCONJ
easat-5446	19	23	personalized	personalize	VERB
easat-5446	19	24	online	online	ADJ
easat-5446	19	25	experiences	experience	NOUN
easat-5446	19	26	significantly	significantly	ADV
easat-5446	19	27	contribute	contribute	VERB
easat-5446	19	28	to	to	ADP
easat-5446	19	29	satisfaction	satisfaction	NOUN
easat-5446	19	30	and	and	CCONJ
easat-5446	19	31	purchase	purchase	NOUN
easat-5446	19	32	intent	intent	NOUN
easat-5446	19	33	,	,	PUNCT
easat-5446	19	34	demonstrating	demonstrate	VERB
easat-5446	19	35	the	the	DET
easat-5446	19	36	growing	grow	VERB
easat-5446	19	37	importance	importance	NOUN
easat-5446	19	38	of	of	ADP
easat-5446	19	39	digital	digital	ADJ
easat-5446	19	40	engagement	engagement	NOUN
easat-5446	19	41	in	in	ADP
easat-5446	19	42	modern	modern	ADJ
easat-5446	19	43	consumer	consumer	NOUN
easat-5446	19	44	behavior	behavior	NOUN
easat-5446	20	1	[	[	X
easat-5446	20	2	3	3	NUM
easat-5446	20	3	,	,	PUNCT
easat-5446	20	4	6	6	NUM
easat-5446	20	5	]	]	PUNCT
easat-5446	20	6	.	.	PUNCT
easat-5446	21	1	1190	1190	NUM
easat-5446	21	2	edelweiss	edelweiss	PROPN
easat-5446	21	3	applied	apply	VERB
easat-5446	21	4	science	science	NOUN
easat-5446	21	5	and	and	CCONJ
easat-5446	21	6	technology	technology	NOUN
easat-5446	21	7	issn	issn	PROPN
easat-5446	21	8	:	:	PUNCT
easat-5446	21	9	2576	2576	NUM
easat-5446	21	10	-	-	SYM
easat-5446	21	11	8484	8484	NUM
easat-5446	21	12	vol	vol	NOUN
easat-5446	21	13	.	.	PROPN
easat-5446	22	1	9	9	NUM
easat-5446	22	2	,	,	PUNCT
easat-5446	22	3	no	no	INTJ
easat-5446	22	4	.	.	NOUN
easat-5446	23	1	3	3	NUM
easat-5446	23	2	:	:	SYM
easat-5446	23	3	1189	1189	NUM
easat-5446	23	4	-	-	SYM
easat-5446	23	5	1201	1201	NUM
easat-5446	23	6	,	,	PUNCT
easat-5446	23	7	2025	2025	NUM
easat-5446	23	8	doi	doi	NOUN
easat-5446	23	9	:	:	PUNCT
easat-5446	23	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	23	11	©	©	PROPN
easat-5446	23	12	2025	2025	NUM
easat-5446	23	13	by	by	ADP
easat-5446	23	14	the	the	DET
easat-5446	23	15	authors	author	NOUN
easat-5446	23	16	;	;	PUNCT
easat-5446	23	17	licensee	licensee	PROPN
easat-5446	23	18	learning	learn	VERB
easat-5446	23	19	gate	gate	PROPN
easat-5446	23	20	comfort	comfort	PROPN
easat-5446	23	21	(	(	PUNCT
easat-5446	23	22	cm	cm	NOUN
easat-5446	23	23	)	)	PUNCT
easat-5446	23	24	has	have	AUX
easat-5446	23	25	been	be	AUX
easat-5446	23	26	recognized	recognize	VERB
easat-5446	23	27	as	as	ADP
easat-5446	23	28	a	a	DET
easat-5446	23	29	pivotal	pivotal	ADJ
easat-5446	23	30	factor	factor	NOUN
easat-5446	23	31	in	in	ADP
easat-5446	23	32	shaping	shape	VERB
easat-5446	23	33	consumer	consumer	NOUN
easat-5446	23	34	perceptions	perception	NOUN
easat-5446	23	35	of	of	ADP
easat-5446	23	36	service	service	NOUN
easat-5446	23	37	quality	quality	NOUN
easat-5446	23	38	,	,	PUNCT
easat-5446	23	39	leading	lead	VERB
easat-5446	23	40	to	to	ADP
easat-5446	23	41	greater	great	ADJ
easat-5446	23	42	satisfaction	satisfaction	NOUN
easat-5446	23	43	and	and	CCONJ
easat-5446	23	44	stronger	strong	ADJ
easat-5446	23	45	purchase	purchase	NOUN
easat-5446	23	46	intentions	intention	NOUN
easat-5446	23	47	[	[	X
easat-5446	23	48	2	2	NUM
easat-5446	23	49	]	]	PUNCT
easat-5446	23	50	.	.	PUNCT
easat-5446	24	1	establishments	establishment	NOUN
easat-5446	24	2	that	that	PRON
easat-5446	24	3	prioritize	prioritize	VERB
easat-5446	24	4	customer	customer	NOUN
easat-5446	24	5	comfort	comfort	NOUN
easat-5446	24	6	—	—	PUNCT
easat-5446	24	7	whether	whether	SCONJ
easat-5446	24	8	through	through	ADP
easat-5446	24	9	physical	physical	ADJ
easat-5446	24	10	store	store	NOUN
easat-5446	24	11	ambiance	ambiance	NOUN
easat-5446	24	12	,	,	PUNCT
easat-5446	24	13	user	user	NOUN
easat-5446	24	14	-	-	PUNCT
easat-5446	24	15	friendly	friendly	ADJ
easat-5446	24	16	online	online	ADJ
easat-5446	24	17	interfaces	interface	NOUN
easat-5446	24	18	,	,	PUNCT
easat-5446	24	19	or	or	CCONJ
easat-5446	24	20	seamless	seamless	ADJ
easat-5446	24	21	omnichannel	omnichannel	NOUN
easat-5446	24	22	experiences	experience	NOUN
easat-5446	24	23	—	—	PUNCT
easat-5446	24	24	tend	tend	VERB
easat-5446	24	25	to	to	PART
easat-5446	24	26	foster	foster	VERB
easat-5446	24	27	greater	great	ADJ
easat-5446	24	28	consumer	consumer	NOUN
easat-5446	24	29	trust	trust	NOUN
easat-5446	24	30	and	and	CCONJ
easat-5446	24	31	engagement	engagement	NOUN
easat-5446	24	32	.	.	PUNCT
easat-5446	25	1	additionally	additionally	ADV
easat-5446	25	2	,	,	PUNCT
easat-5446	25	3	comfort	comfort	NOUN
easat-5446	25	4	indirectly	indirectly	ADV
easat-5446	25	5	influences	influence	VERB
easat-5446	25	6	purchase	purchase	NOUN
easat-5446	25	7	decisions	decision	NOUN
easat-5446	25	8	by	by	ADP
easat-5446	25	9	enhancing	enhance	VERB
easat-5446	25	10	customer	customer	NOUN
easat-5446	25	11	satisfaction	satisfaction	NOUN
easat-5446	25	12	,	,	PUNCT
easat-5446	25	13	which	which	PRON
easat-5446	25	14	,	,	PUNCT
easat-5446	25	15	in	in	ADP
easat-5446	25	16	turn	turn	NOUN
easat-5446	25	17	,	,	PUNCT
easat-5446	25	18	increases	increase	VERB
easat-5446	25	19	purchase	purchase	NOUN
easat-5446	25	20	intent	intent	NOUN
easat-5446	25	21	[	[	X
easat-5446	25	22	7	7	NUM
easat-5446	25	23	]	]	PUNCT
easat-5446	25	24	.	.	PUNCT
easat-5446	26	1	similarly	similarly	ADV
easat-5446	26	2	,	,	PUNCT
easat-5446	26	3	mood	mood	NOUN
easat-5446	26	4	(	(	PUNCT
easat-5446	26	5	ed	ed	NOUN
easat-5446	26	6	)	)	PUNCT
easat-5446	26	7	has	have	AUX
easat-5446	26	8	been	be	AUX
easat-5446	26	9	extensively	extensively	ADV
easat-5446	26	10	examined	examine	VERB
easat-5446	26	11	as	as	ADP
easat-5446	26	12	a	a	DET
easat-5446	26	13	psychological	psychological	ADJ
easat-5446	26	14	determinant	determinant	NOUN
easat-5446	26	15	of	of	ADP
easat-5446	26	16	consumer	consumer	NOUN
easat-5446	26	17	behavior	behavior	NOUN
easat-5446	26	18	.	.	PUNCT
easat-5446	27	1	positive	positive	ADJ
easat-5446	27	2	emotional	emotional	ADJ
easat-5446	27	3	states	state	NOUN
easat-5446	27	4	significantly	significantly	ADV
easat-5446	27	5	enhance	enhance	VERB
easat-5446	27	6	customer	customer	NOUN
easat-5446	27	7	satisfaction	satisfaction	NOUN
easat-5446	27	8	and	and	CCONJ
easat-5446	27	9	encourage	encourage	VERB
easat-5446	27	10	purchasing	purchasing	NOUN
easat-5446	27	11	decisions	decision	NOUN
easat-5446	27	12	[	[	X
easat-5446	27	13	8	8	NUM
easat-5446	27	14	]	]	PUNCT
easat-5446	27	15	.	.	PUNCT
easat-5446	28	1	emotional	emotional	ADJ
easat-5446	28	2	responses	response	NOUN
easat-5446	28	3	to	to	ADP
easat-5446	28	4	retail	retail	ADJ
easat-5446	28	5	environments	environment	NOUN
easat-5446	28	6	,	,	PUNCT
easat-5446	28	7	advertising	advertising	NOUN
easat-5446	28	8	content	content	NOUN
easat-5446	28	9	,	,	PUNCT
easat-5446	28	10	and	and	CCONJ
easat-5446	28	11	digital	digital	ADJ
easat-5446	28	12	shopping	shopping	NOUN
easat-5446	28	13	experiences	experience	NOUN
easat-5446	28	14	influence	influence	NOUN
easat-5446	28	15	consumer	consumer	NOUN
easat-5446	28	16	decision	decision	NOUN
easat-5446	28	17	-	-	PUNCT
easat-5446	28	18	making	make	VERB
easat-5446	28	19	processes	process	NOUN
easat-5446	28	20	,	,	PUNCT
easat-5446	28	21	underscoring	underscore	VERB
easat-5446	28	22	the	the	DET
easat-5446	28	23	necessity	necessity	NOUN
easat-5446	28	24	for	for	SCONJ
easat-5446	28	25	businesses	business	NOUN
easat-5446	28	26	to	to	PART
easat-5446	28	27	integrate	integrate	VERB
easat-5446	28	28	emotional	emotional	ADJ
easat-5446	28	29	marketing	marketing	NOUN
easat-5446	28	30	strategies	strategy	NOUN
easat-5446	28	31	[	[	X
easat-5446	28	32	9	9	NUM
easat-5446	28	33	]	]	PUNCT
easat-5446	28	34	.	.	PUNCT
easat-5446	29	1	furthermore	furthermore	ADV
easat-5446	29	2	,	,	PUNCT
easat-5446	29	3	research	research	NOUN
easat-5446	29	4	suggests	suggest	VERB
easat-5446	29	5	that	that	SCONJ
easat-5446	29	6	mood	mood	NOUN
easat-5446	29	7	indirectly	indirectly	ADV
easat-5446	29	8	affects	affect	VERB
easat-5446	29	9	purchase	purchase	NOUN
easat-5446	29	10	intent	intent	NOUN
easat-5446	29	11	by	by	ADP
easat-5446	29	12	shaping	shape	VERB
easat-5446	29	13	customer	customer	NOUN
easat-5446	29	14	satisfaction	satisfaction	NOUN
easat-5446	29	15	,	,	PUNCT
easat-5446	29	16	reinforcing	reinforce	VERB
easat-5446	29	17	the	the	DET
easat-5446	29	18	mediating	mediate	VERB
easat-5446	29	19	role	role	NOUN
easat-5446	29	20	of	of	ADP
easat-5446	29	21	this	this	DET
easat-5446	29	22	variable	variable	NOUN
easat-5446	29	23	[	[	X
easat-5446	29	24	7	7	NUM
easat-5446	29	25	]	]	PUNCT
easat-5446	29	26	.	.	PUNCT
easat-5446	30	1	establishment	establishment	NOUN
easat-5446	30	2	innovation	innovation	NOUN
easat-5446	30	3	(	(	PUNCT
easat-5446	30	4	in	in	ADP
easat-5446	30	5	)	)	PUNCT
easat-5446	30	6	is	be	AUX
easat-5446	30	7	another	another	DET
easat-5446	30	8	key	key	ADJ
easat-5446	30	9	driver	driver	NOUN
easat-5446	30	10	of	of	ADP
easat-5446	30	11	consumer	consumer	NOUN
easat-5446	30	12	satisfaction	satisfaction	NOUN
easat-5446	30	13	and	and	CCONJ
easat-5446	30	14	purchase	purchase	NOUN
easat-5446	30	15	intention	intention	NOUN
easat-5446	30	16	.	.	PUNCT
easat-5446	31	1	technological	technological	ADJ
easat-5446	31	2	advancements	advancement	NOUN
easat-5446	31	3	,	,	PUNCT
easat-5446	31	4	such	such	ADJ
easat-5446	31	5	as	as	ADP
easat-5446	31	6	ai	ai	NOUN
easat-5446	31	7	-	-	PUNCT
easat-5446	31	8	powered	power	VERB
easat-5446	31	9	recommendations	recommendation	NOUN
easat-5446	31	10	,	,	PUNCT
easat-5446	31	11	interactive	interactive	ADJ
easat-5446	31	12	digital	digital	ADJ
easat-5446	31	13	storefronts	storefront	NOUN
easat-5446	31	14	,	,	PUNCT
easat-5446	31	15	and	and	CCONJ
easat-5446	31	16	live	live	ADJ
easat-5446	31	17	commerce	commerce	NOUN
easat-5446	31	18	platforms	platform	NOUN
easat-5446	31	19	,	,	PUNCT
easat-5446	31	20	have	have	AUX
easat-5446	31	21	revolutionized	revolutionize	VERB
easat-5446	31	22	the	the	DET
easat-5446	31	23	retail	retail	ADJ
easat-5446	31	24	sector	sector	NOUN
easat-5446	31	25	[	[	X
easat-5446	31	26	8	8	NUM
easat-5446	31	27	]	]	PUNCT
easat-5446	31	28	.	.	PUNCT
easat-5446	32	1	innovations	innovation	NOUN
easat-5446	32	2	that	that	PRON
easat-5446	32	3	improve	improve	VERB
easat-5446	32	4	service	service	NOUN
easat-5446	32	5	efficiency	efficiency	NOUN
easat-5446	32	6	and	and	CCONJ
easat-5446	32	7	personalization	personalization	NOUN
easat-5446	32	8	foster	foster	VERB
easat-5446	32	9	higher	high	ADJ
easat-5446	32	10	customer	customer	NOUN
easat-5446	32	11	engagement	engagement	NOUN
easat-5446	32	12	and	and	CCONJ
easat-5446	32	13	satisfaction	satisfaction	NOUN
easat-5446	32	14	,	,	PUNCT
easat-5446	32	15	ultimately	ultimately	ADV
easat-5446	32	16	leading	lead	VERB
easat-5446	32	17	to	to	ADP
easat-5446	32	18	increased	increase	VERB
easat-5446	32	19	purchase	purchase	NOUN
easat-5446	32	20	intentions	intention	NOUN
easat-5446	32	21	[	[	X
easat-5446	32	22	10	10	NUM
easat-5446	32	23	]	]	PUNCT
easat-5446	32	24	.	.	PUNCT
easat-5446	33	1	notably	notably	ADV
easat-5446	33	2	,	,	PUNCT
easat-5446	33	3	the	the	DET
easat-5446	33	4	perceived	perceive	VERB
easat-5446	33	5	value	value	NOUN
easat-5446	33	6	of	of	ADP
easat-5446	33	7	these	these	DET
easat-5446	33	8	innovations	innovation	NOUN
easat-5446	33	9	varies	vary	VERB
easat-5446	33	10	across	across	ADP
easat-5446	33	11	consumer	consumer	NOUN
easat-5446	33	12	segments	segment	NOUN
easat-5446	33	13	,	,	PUNCT
easat-5446	33	14	highlighting	highlight	VERB
easat-5446	33	15	the	the	DET
easat-5446	33	16	need	need	NOUN
easat-5446	33	17	for	for	ADP
easat-5446	33	18	tailored	tailor	VERB
easat-5446	33	19	marketing	marketing	NOUN
easat-5446	33	20	approaches	approach	NOUN
easat-5446	33	21	[	[	X
easat-5446	33	22	11	11	NUM
easat-5446	33	23	]	]	PUNCT
easat-5446	33	24	.	.	PUNCT
easat-5446	34	1	purchase	purchase	NOUN
easat-5446	34	2	intention	intention	NOUN
easat-5446	34	3	(	(	PUNCT
easat-5446	34	4	it	it	PRON
easat-5446	34	5	)	)	PUNCT
easat-5446	34	6	is	be	AUX
easat-5446	34	7	a	a	DET
easat-5446	34	8	crucial	crucial	ADJ
easat-5446	34	9	indicator	indicator	NOUN
easat-5446	34	10	of	of	ADP
easat-5446	34	11	consumer	consumer	NOUN
easat-5446	34	12	behavior	behavior	NOUN
easat-5446	34	13	,	,	PUNCT
easat-5446	34	14	reflecting	reflect	VERB
easat-5446	34	15	the	the	DET
easat-5446	34	16	likelihood	likelihood	NOUN
easat-5446	34	17	of	of	ADP
easat-5446	34	18	a	a	DET
easat-5446	34	19	customer	customer	NOUN
easat-5446	34	20	completing	complete	VERB
easat-5446	34	21	a	a	DET
easat-5446	34	22	transaction	transaction	NOUN
easat-5446	34	23	based	base	VERB
easat-5446	34	24	on	on	ADP
easat-5446	34	25	various	various	ADJ
easat-5446	34	26	influencing	influence	VERB
easat-5446	34	27	factors	factor	NOUN
easat-5446	34	28	.	.	PUNCT
easat-5446	35	1	prior	prior	ADJ
easat-5446	35	2	research	research	NOUN
easat-5446	35	3	has	have	AUX
easat-5446	35	4	consistently	consistently	ADV
easat-5446	35	5	shown	show	VERB
easat-5446	35	6	that	that	SCONJ
easat-5446	35	7	purchase	purchase	NOUN
easat-5446	35	8	intention	intention	NOUN
easat-5446	35	9	is	be	AUX
easat-5446	35	10	shaped	shape	VERB
easat-5446	35	11	by	by	ADP
easat-5446	35	12	a	a	DET
easat-5446	35	13	combination	combination	NOUN
easat-5446	35	14	of	of	ADP
easat-5446	35	15	emotional	emotional	ADJ
easat-5446	35	16	,	,	PUNCT
easat-5446	35	17	cognitive	cognitive	ADJ
easat-5446	35	18	,	,	PUNCT
easat-5446	35	19	and	and	CCONJ
easat-5446	35	20	contextual	contextual	ADJ
easat-5446	35	21	elements	element	NOUN
easat-5446	35	22	,	,	PUNCT
easat-5446	35	23	including	include	VERB
easat-5446	35	24	perceived	perceive	VERB
easat-5446	35	25	value	value	NOUN
easat-5446	35	26	,	,	PUNCT
easat-5446	35	27	brand	brand	NOUN
easat-5446	35	28	trust	trust	PROPN
easat-5446	35	29	,	,	PUNCT
easat-5446	35	30	and	and	CCONJ
easat-5446	35	31	service	service	NOUN
easat-5446	35	32	quality	quality	NOUN
easat-5446	36	1	[	[	X
easat-5446	36	2	7	7	NUM
easat-5446	36	3	,	,	PUNCT
easat-5446	36	4	12	12	NUM
easat-5446	36	5	]	]	PUNCT
easat-5446	36	6	.	.	PUNCT
easat-5446	37	1	additionally	additionally	ADV
easat-5446	37	2	,	,	PUNCT
easat-5446	37	3	digital	digital	ADJ
easat-5446	37	4	advancements	advancement	NOUN
easat-5446	37	5	,	,	PUNCT
easat-5446	37	6	such	such	ADJ
easat-5446	37	7	as	as	ADP
easat-5446	37	8	ai	ai	NOUN
easat-5446	37	9	-	-	PUNCT
easat-5446	37	10	powered	power	VERB
easat-5446	37	11	customer	customer	NOUN
easat-5446	37	12	interactions	interaction	NOUN
easat-5446	37	13	and	and	CCONJ
easat-5446	37	14	seamless	seamless	ADJ
easat-5446	37	15	e	e	NOUN
easat-5446	37	16	-	-	NOUN
easat-5446	37	17	commerce	commerce	NOUN
easat-5446	37	18	experiences	experience	NOUN
easat-5446	37	19	,	,	PUNCT
easat-5446	37	20	have	have	AUX
easat-5446	37	21	significantly	significantly	ADV
easat-5446	37	22	enhanced	enhance	VERB
easat-5446	37	23	purchase	purchase	NOUN
easat-5446	37	24	intent	intent	NOUN
easat-5446	37	25	by	by	ADP
easat-5446	37	26	improving	improve	VERB
easat-5446	37	27	customer	customer	NOUN
easat-5446	37	28	engagement	engagement	NOUN
easat-5446	37	29	and	and	CCONJ
easat-5446	37	30	satisfaction	satisfaction	NOUN
easat-5446	37	31	[	[	X
easat-5446	37	32	4	4	NUM
easat-5446	37	33	]	]	PUNCT
easat-5446	37	34	.	.	PUNCT
easat-5446	38	1	the	the	DET
easat-5446	38	2	mediating	mediate	VERB
easat-5446	38	3	role	role	NOUN
easat-5446	38	4	of	of	ADP
easat-5446	38	5	customer	customer	NOUN
easat-5446	38	6	satisfaction	satisfaction	NOUN
easat-5446	38	7	further	far	ADV
easat-5446	38	8	reinforces	reinforce	VERB
easat-5446	38	9	these	these	DET
easat-5446	38	10	relationships	relationship	NOUN
easat-5446	38	11	,	,	PUNCT
easat-5446	38	12	as	as	SCONJ
easat-5446	38	13	satisfied	satisfied	ADJ
easat-5446	38	14	customers	customer	NOUN
easat-5446	38	15	are	be	AUX
easat-5446	38	16	more	more	ADV
easat-5446	38	17	likely	likely	ADJ
easat-5446	38	18	to	to	PART
easat-5446	38	19	translate	translate	VERB
easat-5446	38	20	their	their	PRON
easat-5446	38	21	positive	positive	ADJ
easat-5446	38	22	experiences	experience	NOUN
easat-5446	38	23	into	into	ADP
easat-5446	38	24	concrete	concrete	ADJ
easat-5446	38	25	purchasing	purchasing	NOUN
easat-5446	38	26	decisions	decision	NOUN
easat-5446	38	27	[	[	X
easat-5446	38	28	11	11	NUM
easat-5446	38	29	,	,	PUNCT
easat-5446	38	30	13	13	NUM
easat-5446	38	31	]	]	PUNCT
easat-5446	38	32	.	.	PUNCT
easat-5446	39	1	understanding	understand	VERB
easat-5446	39	2	the	the	DET
easat-5446	39	3	drivers	driver	NOUN
easat-5446	39	4	of	of	ADP
easat-5446	39	5	purchase	purchase	NOUN
easat-5446	39	6	intention	intention	NOUN
easat-5446	39	7	allows	allow	VERB
easat-5446	39	8	businesses	business	NOUN
easat-5446	39	9	to	to	PART
easat-5446	39	10	refine	refine	VERB
easat-5446	39	11	their	their	PRON
easat-5446	39	12	marketing	marketing	NOUN
easat-5446	39	13	strategies	strategy	NOUN
easat-5446	39	14	,	,	PUNCT
easat-5446	39	15	optimize	optimize	VERB
easat-5446	39	16	pricing	pricing	NOUN
easat-5446	39	17	models	model	NOUN
easat-5446	39	18	,	,	PUNCT
easat-5446	39	19	and	and	CCONJ
easat-5446	39	20	enhance	enhance	VERB
easat-5446	39	21	customer	customer	NOUN
easat-5446	39	22	retention	retention	NOUN
easat-5446	39	23	in	in	ADP
easat-5446	39	24	an	an	DET
easat-5446	39	25	increasingly	increasingly	ADV
easat-5446	39	26	competitive	competitive	ADJ
easat-5446	39	27	digital	digital	ADJ
easat-5446	39	28	marketplace	marketplace	NOUN
easat-5446	39	29	.	.	PUNCT
easat-5446	40	1	the	the	DET
easat-5446	40	2	perceived	perceive	VERB
easat-5446	40	3	price	price	NOUN
easat-5446	40	4	(	(	PUNCT
easat-5446	40	5	pr	pr	NOUN
easat-5446	40	6	)	)	PUNCT
easat-5446	40	7	of	of	ADP
easat-5446	40	8	products	product	NOUN
easat-5446	40	9	and	and	CCONJ
easat-5446	40	10	services	service	NOUN
easat-5446	40	11	remains	remain	VERB
easat-5446	40	12	a	a	DET
easat-5446	40	13	crucial	crucial	ADJ
easat-5446	40	14	determinant	determinant	NOUN
easat-5446	40	15	of	of	ADP
easat-5446	40	16	consumer	consumer	NOUN
easat-5446	40	17	decision	decision	NOUN
easat-5446	40	18	-	-	PUNCT
easat-5446	40	19	making	making	NOUN
easat-5446	40	20	.	.	PUNCT
easat-5446	41	1	studies	study	NOUN
easat-5446	41	2	indicate	indicate	VERB
easat-5446	41	3	that	that	SCONJ
easat-5446	41	4	fair	fair	ADJ
easat-5446	41	5	pricing	pricing	NOUN
easat-5446	41	6	strategies	strategy	NOUN
easat-5446	41	7	,	,	PUNCT
easat-5446	41	8	transparent	transparent	ADJ
easat-5446	41	9	cost	cost	NOUN
easat-5446	41	10	structures	structure	NOUN
easat-5446	41	11	,	,	PUNCT
easat-5446	41	12	and	and	CCONJ
easat-5446	41	13	perceived	perceive	VERB
easat-5446	41	14	value	value	NOUN
easat-5446	41	15	significantly	significantly	ADV
easat-5446	41	16	impact	impact	VERB
easat-5446	41	17	customer	customer	NOUN
easat-5446	41	18	satisfaction	satisfaction	NOUN
easat-5446	41	19	and	and	CCONJ
easat-5446	41	20	purchase	purchase	NOUN
easat-5446	41	21	intent	intent	NOUN
easat-5446	41	22	[	[	X
easat-5446	41	23	7	7	NUM
easat-5446	41	24	,	,	PUNCT
easat-5446	41	25	14	14	NUM
easat-5446	41	26	]	]	PUNCT
easat-5446	41	27	.	.	PUNCT
easat-5446	42	1	in	in	ADP
easat-5446	42	2	both	both	CCONJ
easat-5446	42	3	traditional	traditional	ADJ
easat-5446	42	4	and	and	CCONJ
easat-5446	42	5	digital	digital	ADJ
easat-5446	42	6	marketplaces	marketplace	NOUN
easat-5446	42	7	,	,	PUNCT
easat-5446	42	8	price	price	NOUN
easat-5446	42	9	perception	perception	NOUN
easat-5446	42	10	influences	influence	VERB
easat-5446	42	11	consumer	consumer	NOUN
easat-5446	42	12	trust	trust	NOUN
easat-5446	42	13	and	and	CCONJ
easat-5446	42	14	brand	brand	NOUN
easat-5446	42	15	loyalty	loyalty	NOUN
easat-5446	42	16	,	,	PUNCT
easat-5446	42	17	with	with	ADP
easat-5446	42	18	competitive	competitive	ADJ
easat-5446	42	19	pricing	pricing	NOUN
easat-5446	42	20	strategies	strategy	NOUN
easat-5446	42	21	serving	serve	VERB
easat-5446	42	22	as	as	ADP
easat-5446	42	23	a	a	DET
easat-5446	42	24	key	key	ADJ
easat-5446	42	25	differentiator	differentiator	NOUN
easat-5446	42	26	in	in	ADP
easat-5446	42	27	attracting	attract	VERB
easat-5446	42	28	and	and	CCONJ
easat-5446	42	29	retaining	retain	VERB
easat-5446	42	30	customers	customer	NOUN
easat-5446	42	31	[	[	X
easat-5446	42	32	13	13	NUM
easat-5446	42	33	]	]	PUNCT
easat-5446	42	34	.	.	PUNCT
easat-5446	43	1	additionally	additionally	ADV
easat-5446	43	2	,	,	PUNCT
easat-5446	43	3	perceived	perceive	VERB
easat-5446	43	4	price	price	NOUN
easat-5446	43	5	indirectly	indirectly	ADV
easat-5446	43	6	affects	affect	VERB
easat-5446	43	7	purchase	purchase	NOUN
easat-5446	43	8	intention	intention	NOUN
easat-5446	43	9	through	through	ADP
easat-5446	43	10	its	its	PRON
easat-5446	43	11	impact	impact	NOUN
easat-5446	43	12	on	on	ADP
easat-5446	43	13	satisfaction	satisfaction	NOUN
easat-5446	43	14	,	,	PUNCT
easat-5446	43	15	reinforcing	reinforce	VERB
easat-5446	43	16	its	its	PRON
easat-5446	43	17	mediating	mediate	VERB
easat-5446	43	18	role	role	NOUN
easat-5446	43	19	in	in	ADP
easat-5446	43	20	consumer	consumer	NOUN
easat-5446	43	21	behavior	behavior	NOUN
easat-5446	43	22	[	[	X
easat-5446	43	23	3	3	NUM
easat-5446	43	24	]	]	PUNCT
easat-5446	43	25	.	.	PUNCT
easat-5446	44	1	customer	customer	NOUN
easat-5446	44	2	satisfaction	satisfaction	NOUN
easat-5446	44	3	(	(	PUNCT
easat-5446	44	4	sa	sa	NOUN
easat-5446	44	5	)	)	PUNCT
easat-5446	44	6	mediates	mediate	VERB
easat-5446	44	7	the	the	DET
easat-5446	44	8	relationships	relationship	NOUN
easat-5446	44	9	between	between	ADP
easat-5446	44	10	these	these	DET
easat-5446	44	11	key	key	ADJ
easat-5446	44	12	predictors	predictor	NOUN
easat-5446	44	13	and	and	CCONJ
easat-5446	44	14	purchase	purchase	NOUN
easat-5446	44	15	intention	intention	NOUN
easat-5446	44	16	(	(	PUNCT
easat-5446	44	17	it	it	PRON
easat-5446	44	18	)	)	PUNCT
easat-5446	44	19	,	,	PUNCT
easat-5446	44	20	highlighting	highlight	VERB
easat-5446	44	21	its	its	PRON
easat-5446	44	22	importance	importance	NOUN
easat-5446	44	23	as	as	ADP
easat-5446	44	24	a	a	DET
easat-5446	44	25	central	central	ADJ
easat-5446	44	26	construct	construct	NOUN
easat-5446	44	27	in	in	ADP
easat-5446	44	28	consumer	consumer	NOUN
easat-5446	44	29	behavior	behavior	NOUN
easat-5446	44	30	research	research	NOUN
easat-5446	44	31	[	[	X
easat-5446	44	32	4	4	NUM
easat-5446	44	33	]	]	PUNCT
easat-5446	44	34	.	.	PUNCT
easat-5446	45	1	when	when	SCONJ
easat-5446	45	2	customers	customer	NOUN
easat-5446	45	3	experience	experience	VERB
easat-5446	45	4	higher	high	ADJ
easat-5446	45	5	levels	level	NOUN
easat-5446	45	6	of	of	ADP
easat-5446	45	7	satisfaction	satisfaction	NOUN
easat-5446	45	8	,	,	PUNCT
easat-5446	45	9	they	they	PRON
easat-5446	45	10	are	be	AUX
easat-5446	45	11	more	more	ADV
easat-5446	45	12	likely	likely	ADJ
easat-5446	45	13	to	to	PART
easat-5446	45	14	exhibit	exhibit	VERB
easat-5446	45	15	stronger	strong	ADJ
easat-5446	45	16	purchase	purchase	NOUN
easat-5446	45	17	intentions	intention	NOUN
easat-5446	45	18	and	and	CCONJ
easat-5446	45	19	brand	brand	NOUN
easat-5446	45	20	loyalty	loyalty	NOUN
easat-5446	45	21	[	[	X
easat-5446	45	22	12	12	NUM
easat-5446	45	23	]	]	PUNCT
easat-5446	45	24	.	.	PUNCT
easat-5446	46	1	the	the	DET
easat-5446	46	2	mediating	mediate	VERB
easat-5446	46	3	role	role	NOUN
easat-5446	46	4	of	of	ADP
easat-5446	46	5	satisfaction	satisfaction	NOUN
easat-5446	46	6	is	be	AUX
easat-5446	46	7	particularly	particularly	ADV
easat-5446	46	8	evident	evident	ADJ
easat-5446	46	9	in	in	ADP
easat-5446	46	10	service	service	NOUN
easat-5446	46	11	-	-	PUNCT
easat-5446	46	12	oriented	orient	VERB
easat-5446	46	13	industries	industry	NOUN
easat-5446	46	14	,	,	PUNCT
easat-5446	46	15	where	where	SCONJ
easat-5446	46	16	factors	factor	NOUN
easat-5446	46	17	such	such	ADJ
easat-5446	46	18	as	as	ADP
easat-5446	46	19	trust	trust	NOUN
easat-5446	46	20	,	,	PUNCT
easat-5446	46	21	perceived	perceive	VERB
easat-5446	46	22	quality	quality	NOUN
easat-5446	46	23	,	,	PUNCT
easat-5446	46	24	and	and	CCONJ
easat-5446	46	25	brand	brand	NOUN
easat-5446	46	26	reputation	reputation	NOUN
easat-5446	46	27	shape	shape	NOUN
easat-5446	46	28	consumer	consumer	NOUN
easat-5446	46	29	decisions	decision	NOUN
easat-5446	46	30	[	[	X
easat-5446	46	31	15	15	NUM
easat-5446	46	32	]	]	PUNCT
easat-5446	46	33	.	.	PUNCT
easat-5446	47	1	given	give	VERB
easat-5446	47	2	these	these	DET
easat-5446	47	3	insights	insight	NOUN
easat-5446	47	4	,	,	PUNCT
easat-5446	47	5	this	this	DET
easat-5446	47	6	study	study	NOUN
easat-5446	47	7	aims	aim	VERB
easat-5446	47	8	to	to	PART
easat-5446	47	9	empirically	empirically	ADV
easat-5446	47	10	investigate	investigate	VERB
easat-5446	47	11	the	the	DET
easat-5446	47	12	direct	direct	ADJ
easat-5446	47	13	and	and	CCONJ
easat-5446	47	14	indirect	indirect	ADJ
easat-5446	47	15	relationships	relationship	NOUN
easat-5446	47	16	between	between	ADP
easat-5446	47	17	comfort	comfort	NOUN
easat-5446	47	18	,	,	PUNCT
easat-5446	47	19	mood	mood	NOUN
easat-5446	47	20	,	,	PUNCT
easat-5446	47	21	establishment	establishment	NOUN
easat-5446	47	22	innovation	innovation	NOUN
easat-5446	47	23	,	,	PUNCT
easat-5446	47	24	and	and	CCONJ
easat-5446	47	25	perceived	perceive	VERB
easat-5446	47	26	price	price	NOUN
easat-5446	47	27	on	on	ADP
easat-5446	47	28	purchase	purchase	NOUN
easat-5446	47	29	intention	intention	NOUN
easat-5446	47	30	,	,	PUNCT
easat-5446	47	31	with	with	ADP
easat-5446	47	32	customer	customer	NOUN
easat-5446	47	33	satisfaction	satisfaction	NOUN
easat-5446	47	34	acting	act	VERB
easat-5446	47	35	as	as	ADP
easat-5446	47	36	a	a	DET
easat-5446	47	37	mediating	mediate	VERB
easat-5446	47	38	variable	variable	NOUN
easat-5446	47	39	.	.	PUNCT
easat-5446	48	1	by	by	ADP
easat-5446	48	2	integrating	integrate	VERB
easat-5446	48	3	findings	finding	NOUN
easat-5446	48	4	from	from	ADP
easat-5446	48	5	research	research	NOUN
easat-5446	48	6	on	on	ADP
easat-5446	48	7	consumer	consumer	NOUN
easat-5446	48	8	behavior	behavior	NOUN
easat-5446	48	9	,	,	PUNCT
easat-5446	48	10	marketing	marketing	NOUN
easat-5446	48	11	strategies	strategy	NOUN
easat-5446	48	12	,	,	PUNCT
easat-5446	48	13	and	and	CCONJ
easat-5446	48	14	service	service	NOUN
easat-5446	48	15	quality	quality	NOUN
easat-5446	48	16	,	,	PUNCT
easat-5446	48	17	this	this	DET
easat-5446	48	18	study	study	NOUN
easat-5446	48	19	provides	provide	VERB
easat-5446	48	20	a	a	DET
easat-5446	48	21	comprehensive	comprehensive	ADJ
easat-5446	48	22	understanding	understanding	NOUN
easat-5446	48	23	of	of	ADP
easat-5446	48	24	the	the	DET
easat-5446	48	25	mechanisms	mechanism	NOUN
easat-5446	48	26	that	that	PRON
easat-5446	48	27	drive	drive	VERB
easat-5446	48	28	purchase	purchase	NOUN
easat-5446	48	29	intention	intention	NOUN
easat-5446	48	30	in	in	ADP
easat-5446	48	31	contemporary	contemporary	ADJ
easat-5446	48	32	consumer	consumer	NOUN
easat-5446	48	33	markets	market	NOUN
easat-5446	48	34	[	[	X
easat-5446	48	35	5	5	NUM
easat-5446	48	36	,	,	PUNCT
easat-5446	48	37	16	16	NUM
easat-5446	48	38	]	]	PUNCT
easat-5446	48	39	.	.	PUNCT
easat-5446	49	1	1191	1191	NUM
easat-5446	49	2	edelweiss	edelweiss	PROPN
easat-5446	49	3	applied	apply	VERB
easat-5446	49	4	science	science	NOUN
easat-5446	49	5	and	and	CCONJ
easat-5446	49	6	technology	technology	NOUN
easat-5446	49	7	issn	issn	PROPN
easat-5446	49	8	:	:	PUNCT
easat-5446	49	9	2576	2576	NUM
easat-5446	49	10	-	-	SYM
easat-5446	49	11	8484	8484	NUM
easat-5446	49	12	vol	vol	NOUN
easat-5446	49	13	.	.	PROPN
easat-5446	50	1	9	9	NUM
easat-5446	50	2	,	,	PUNCT
easat-5446	50	3	no	no	INTJ
easat-5446	50	4	.	.	NOUN
easat-5446	51	1	3	3	NUM
easat-5446	51	2	:	:	SYM
easat-5446	51	3	1189	1189	NUM
easat-5446	51	4	-	-	SYM
easat-5446	51	5	1201	1201	NUM
easat-5446	51	6	,	,	PUNCT
easat-5446	51	7	2025	2025	NUM
easat-5446	51	8	doi	doi	NOUN
easat-5446	51	9	:	:	PUNCT
easat-5446	51	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	51	11	©	©	PROPN
easat-5446	51	12	2025	2025	NUM
easat-5446	51	13	by	by	ADP
easat-5446	51	14	the	the	DET
easat-5446	51	15	authors	author	NOUN
easat-5446	51	16	;	;	PUNCT
easat-5446	51	17	licensee	licensee	PROPN
easat-5446	51	18	learning	learning	NOUN
easat-5446	51	19	gate	gate	NOUN
easat-5446	51	20	ultimately	ultimately	ADV
easat-5446	51	21	,	,	PUNCT
easat-5446	51	22	this	this	DET
easat-5446	51	23	study	study	NOUN
easat-5446	51	24	contributes	contribute	VERB
easat-5446	51	25	to	to	ADP
easat-5446	51	26	the	the	DET
easat-5446	51	27	broader	broad	ADJ
easat-5446	51	28	discourse	discourse	NOUN
easat-5446	51	29	on	on	ADP
easat-5446	51	30	consumer	consumer	NOUN
easat-5446	51	31	decision	decision	NOUN
easat-5446	51	32	-	-	PUNCT
easat-5446	51	33	making	make	VERB
easat-5446	51	34	and	and	CCONJ
easat-5446	51	35	marketing	marketing	NOUN
easat-5446	51	36	effectiveness	effectiveness	NOUN
easat-5446	51	37	,	,	PUNCT
easat-5446	51	38	offering	offer	VERB
easat-5446	51	39	valuable	valuable	ADJ
easat-5446	51	40	insights	insight	NOUN
easat-5446	51	41	for	for	ADP
easat-5446	51	42	businesses	business	NOUN
easat-5446	51	43	,	,	PUNCT
easat-5446	51	44	policymakers	policymaker	NOUN
easat-5446	51	45	,	,	PUNCT
easat-5446	51	46	and	and	CCONJ
easat-5446	51	47	researchers	researcher	NOUN
easat-5446	51	48	.	.	PUNCT
easat-5446	52	1	understanding	understand	VERB
easat-5446	52	2	the	the	DET
easat-5446	52	3	predictors	predictor	NOUN
easat-5446	52	4	of	of	ADP
easat-5446	52	5	purchase	purchase	NOUN
easat-5446	52	6	intention	intention	NOUN
easat-5446	52	7	mediated	mediate	VERB
easat-5446	52	8	by	by	ADP
easat-5446	52	9	customer	customer	NOUN
easat-5446	52	10	satisfaction	satisfaction	NOUN
easat-5446	52	11	can	can	AUX
easat-5446	52	12	inform	inform	VERB
easat-5446	52	13	strategic	strategic	ADJ
easat-5446	52	14	marketing	marketing	NOUN
easat-5446	52	15	initiatives	initiative	NOUN
easat-5446	52	16	,	,	PUNCT
easat-5446	52	17	improve	improve	VERB
easat-5446	52	18	customer	customer	NOUN
easat-5446	52	19	engagement	engagement	NOUN
easat-5446	52	20	strategies	strategy	NOUN
easat-5446	52	21	,	,	PUNCT
easat-5446	52	22	and	and	CCONJ
easat-5446	52	23	enhance	enhance	VERB
easat-5446	52	24	overall	overall	ADJ
easat-5446	52	25	business	business	NOUN
easat-5446	52	26	performance	performance	NOUN
easat-5446	52	27	in	in	ADP
easat-5446	52	28	both	both	CCONJ
easat-5446	52	29	physical	physical	ADJ
easat-5446	52	30	and	and	CCONJ
easat-5446	52	31	digital	digital	ADJ
easat-5446	52	32	retail	retail	ADJ
easat-5446	52	33	environments	environment	NOUN
easat-5446	52	34	.	.	PUNCT
easat-5446	53	1	based	base	VERB
easat-5446	53	2	on	on	ADP
easat-5446	53	3	these	these	DET
easat-5446	53	4	considerations	consideration	NOUN
easat-5446	53	5	,	,	PUNCT
easat-5446	53	6	the	the	DET
easat-5446	53	7	following	follow	VERB
easat-5446	53	8	hypotheses	hypothesis	NOUN
easat-5446	53	9	are	be	AUX
easat-5446	53	10	proposed	propose	VERB
easat-5446	53	11	:	:	PUNCT
easat-5446	53	12	direct	direct	ADJ
easat-5446	53	13	effect	effect	NOUN
easat-5446	53	14	hypotheses	hypothesis	NOUN
easat-5446	53	15	:	:	PUNCT
easat-5446	53	16	•	•	ADP
easat-5446	53	17	h1	h1	NOUN
easat-5446	53	18	:	:	PUNCT
easat-5446	53	19	there	there	PRON
easat-5446	53	20	is	be	VERB
easat-5446	53	21	a	a	DET
easat-5446	53	22	positive	positive	ADJ
easat-5446	53	23	relationship	relationship	NOUN
easat-5446	53	24	between	between	ADP
easat-5446	53	25	comfort	comfort	NOUN
easat-5446	53	26	(	(	PUNCT
easat-5446	53	27	cm	cm	NOUN
easat-5446	53	28	)	)	PUNCT
easat-5446	53	29	and	and	CCONJ
easat-5446	53	30	customer	customer	NOUN
easat-5446	53	31	satisfaction	satisfaction	NOUN
easat-5446	53	32	(	(	PUNCT
easat-5446	53	33	sa	sa	NOUN
easat-5446	53	34	)	)	PUNCT
easat-5446	53	35	.	.	PUNCT
easat-5446	54	1	•	•	NUM
easat-5446	54	2	h2	h2	PROPN
easat-5446	54	3	:	:	PUNCT
easat-5446	54	4	comfort	comfort	NOUN
easat-5446	54	5	(	(	PUNCT
easat-5446	54	6	cm	cm	NOUN
easat-5446	54	7	)	)	PUNCT
easat-5446	54	8	has	have	VERB
easat-5446	54	9	a	a	DET
easat-5446	54	10	positive	positive	ADJ
easat-5446	54	11	impact	impact	NOUN
easat-5446	54	12	on	on	ADP
easat-5446	54	13	purchase	purchase	NOUN
easat-5446	54	14	intention	intention	NOUN
easat-5446	54	15	(	(	PUNCT
easat-5446	54	16	it	it	PRON
easat-5446	54	17	)	)	PUNCT
easat-5446	54	18	.	.	PUNCT
easat-5446	55	1	•	•	NUM
easat-5446	55	2	h3	h3	NOUN
easat-5446	55	3	:	:	PUNCT
easat-5446	55	4	customer	customer	NOUN
easat-5446	55	5	satisfaction	satisfaction	NOUN
easat-5446	55	6	(	(	PUNCT
easat-5446	55	7	sa	sa	NOUN
easat-5446	55	8	)	)	PUNCT
easat-5446	55	9	positively	positively	ADV
easat-5446	55	10	influences	influence	VERB
easat-5446	55	11	purchase	purchase	NOUN
easat-5446	55	12	intention	intention	NOUN
easat-5446	55	13	(	(	PUNCT
easat-5446	55	14	it	it	PRON
easat-5446	55	15	)	)	PUNCT
easat-5446	55	16	.	.	PUNCT
easat-5446	56	1	•	•	NUM
easat-5446	56	2	h4	h4	NOUN
easat-5446	56	3	:	:	PUNCT
easat-5446	56	4	innovations	innovation	NOUN
easat-5446	56	5	introduced	introduce	VERB
easat-5446	56	6	by	by	ADP
easat-5446	56	7	the	the	DET
easat-5446	56	8	establishment	establishment	NOUN
easat-5446	56	9	(	(	PUNCT
easat-5446	56	10	in	in	ADP
easat-5446	56	11	)	)	PUNCT
easat-5446	56	12	enhance	enhance	VERB
easat-5446	56	13	customer	customer	NOUN
easat-5446	56	14	satisfaction	satisfaction	NOUN
easat-5446	56	15	(	(	PUNCT
easat-5446	56	16	sa	sa	NOUN
easat-5446	56	17	)	)	PUNCT
easat-5446	56	18	.	.	PUNCT
easat-5446	57	1	•	•	NUM
easat-5446	57	2	h5	h5	PROPN
easat-5446	57	3	:	:	PUNCT
easat-5446	57	4	innovations	innovation	NOUN
easat-5446	57	5	at	at	ADP
easat-5446	57	6	the	the	DET
easat-5446	57	7	establishment	establishment	NOUN
easat-5446	57	8	(	(	PUNCT
easat-5446	57	9	in	in	ADP
easat-5446	57	10	)	)	PUNCT
easat-5446	57	11	foster	foster	VERB
easat-5446	57	12	greater	great	ADJ
easat-5446	57	13	purchase	purchase	NOUN
easat-5446	57	14	intention	intention	NOUN
easat-5446	57	15	(	(	PUNCT
easat-5446	57	16	it	it	PRON
easat-5446	57	17	)	)	PUNCT
easat-5446	57	18	.	.	PUNCT
easat-5446	58	1	•	•	NUM
easat-5446	58	2	h6	h6	NOUN
easat-5446	58	3	:	:	PUNCT
easat-5446	58	4	mood	mood	NOUN
easat-5446	58	5	(	(	PUNCT
easat-5446	58	6	ed	ed	NOUN
easat-5446	58	7	)	)	PUNCT
easat-5446	58	8	positively	positively	ADV
easat-5446	58	9	contributes	contribute	VERB
easat-5446	58	10	to	to	ADP
easat-5446	58	11	customer	customer	NOUN
easat-5446	58	12	satisfaction	satisfaction	NOUN
easat-5446	58	13	(	(	PUNCT
easat-5446	58	14	sa	sa	NOUN
easat-5446	58	15	)	)	PUNCT
easat-5446	58	16	.	.	PUNCT
easat-5446	59	1	•	•	NUM
easat-5446	59	2	h8	h8	PROPN
easat-5446	59	3	:	:	PUNCT
easat-5446	59	4	a	a	DET
easat-5446	59	5	positive	positive	ADJ
easat-5446	59	6	mood	mood	NOUN
easat-5446	59	7	(	(	PUNCT
easat-5446	59	8	ed	ed	NOUN
easat-5446	59	9	)	)	PUNCT
easat-5446	59	10	increases	increase	VERB
easat-5446	59	11	purchase	purchase	NOUN
easat-5446	59	12	intention	intention	NOUN
easat-5446	59	13	(	(	PUNCT
easat-5446	59	14	it	it	PRON
easat-5446	59	15	)	)	PUNCT
easat-5446	59	16	.	.	PUNCT
easat-5446	60	1	•	•	NUM
easat-5446	60	2	h10	h10	NOUN
easat-5446	60	3	:	:	PUNCT
easat-5446	60	4	perceived	perceive	VERB
easat-5446	60	5	price	price	NOUN
easat-5446	60	6	(	(	PUNCT
easat-5446	60	7	pr	pr	NOUN
easat-5446	60	8	)	)	PUNCT
easat-5446	60	9	is	be	AUX
easat-5446	60	10	directly	directly	ADV
easat-5446	60	11	related	relate	VERB
easat-5446	60	12	to	to	ADP
easat-5446	60	13	customer	customer	NOUN
easat-5446	60	14	satisfaction	satisfaction	NOUN
easat-5446	60	15	(	(	PUNCT
easat-5446	60	16	sa	sa	NOUN
easat-5446	60	17	)	)	PUNCT
easat-5446	60	18	.	.	PUNCT
easat-5446	61	1	•	•	NUM
easat-5446	61	2	h11	h11	PROPN
easat-5446	61	3	:	:	PUNCT
easat-5446	61	4	perceived	perceive	VERB
easat-5446	61	5	price	price	NOUN
easat-5446	61	6	(	(	PUNCT
easat-5446	61	7	pr	pr	NOUN
easat-5446	61	8	)	)	PUNCT
easat-5446	61	9	directly	directly	ADV
easat-5446	61	10	influences	influence	VERB
easat-5446	61	11	purchase	purchase	NOUN
easat-5446	61	12	intention	intention	NOUN
easat-5446	61	13	(	(	PUNCT
easat-5446	61	14	it	it	PRON
easat-5446	61	15	)	)	PUNCT
easat-5446	61	16	.	.	PUNCT
easat-5446	62	1	indirect	indirect	ADJ
easat-5446	62	2	or	or	CCONJ
easat-5446	62	3	mediating	mediate	VERB
easat-5446	62	4	effect	effect	NOUN
easat-5446	62	5	hypotheses	hypothesis	NOUN
easat-5446	62	6	:	:	PUNCT
easat-5446	62	7	•	•	NUM
easat-5446	62	8	h12	h12	NOUN
easat-5446	62	9	:	:	PUNCT
easat-5446	62	10	comfort	comfort	NOUN
easat-5446	62	11	(	(	PUNCT
easat-5446	62	12	cm	cm	NOUN
easat-5446	62	13	)	)	PUNCT
easat-5446	62	14	indirectly	indirectly	ADV
easat-5446	62	15	influences	influence	VERB
easat-5446	62	16	purchase	purchase	NOUN
easat-5446	62	17	intention	intention	NOUN
easat-5446	62	18	(	(	PUNCT
easat-5446	62	19	it	it	PRON
easat-5446	62	20	)	)	PUNCT
easat-5446	62	21	through	through	ADP
easat-5446	62	22	customer	customer	NOUN
easat-5446	62	23	satisfaction	satisfaction	NOUN
easat-5446	62	24	(	(	PUNCT
easat-5446	62	25	sa	sa	NOUN
easat-5446	62	26	)	)	PUNCT
easat-5446	62	27	.	.	PUNCT
easat-5446	63	1	•	•	NUM
easat-5446	63	2	h13	h13	NOUN
easat-5446	63	3	:	:	PUNCT
easat-5446	63	4	establishment	establishment	NOUN
easat-5446	63	5	innovation	innovation	NOUN
easat-5446	63	6	(	(	PUNCT
easat-5446	63	7	in	in	ADP
easat-5446	63	8	)	)	PUNCT
easat-5446	63	9	indirectly	indirectly	ADV
easat-5446	63	10	affects	affect	VERB
easat-5446	63	11	purchase	purchase	NOUN
easat-5446	63	12	intention	intention	NOUN
easat-5446	63	13	(	(	PUNCT
easat-5446	63	14	it	it	PRON
easat-5446	63	15	)	)	PUNCT
easat-5446	63	16	,	,	PUNCT
easat-5446	63	17	mediated	mediate	VERB
easat-5446	63	18	by	by	ADP
easat-5446	63	19	customer	customer	NOUN
easat-5446	63	20	satisfaction	satisfaction	NOUN
easat-5446	63	21	(	(	PUNCT
easat-5446	63	22	sa	sa	NOUN
easat-5446	63	23	)	)	PUNCT
easat-5446	63	24	.	.	PUNCT
easat-5446	64	1	•	•	NOUN
easat-5446	64	2	h14	h14	NOUN
easat-5446	64	3	:	:	PUNCT
easat-5446	64	4	mood	mood	NOUN
easat-5446	64	5	(	(	PUNCT
easat-5446	64	6	ed	ed	NOUN
easat-5446	64	7	)	)	PUNCT
easat-5446	64	8	indirectly	indirectly	ADV
easat-5446	64	9	modulates	modulate	VERB
easat-5446	64	10	purchase	purchase	NOUN
easat-5446	64	11	intention	intention	NOUN
easat-5446	64	12	(	(	PUNCT
easat-5446	64	13	it	it	PRON
easat-5446	64	14	)	)	PUNCT
easat-5446	64	15	through	through	ADP
easat-5446	64	16	customer	customer	NOUN
easat-5446	64	17	satisfaction	satisfaction	NOUN
easat-5446	64	18	(	(	PUNCT
easat-5446	64	19	sa	sa	NOUN
easat-5446	64	20	)	)	PUNCT
easat-5446	64	21	.	.	PUNCT
easat-5446	65	1	•	•	NUM
easat-5446	65	2	h15	h15	NOUN
easat-5446	65	3	:	:	PUNCT
easat-5446	65	4	perceived	perceive	VERB
easat-5446	65	5	price	price	NOUN
easat-5446	65	6	(	(	PUNCT
easat-5446	65	7	pr	pr	NOUN
easat-5446	65	8	)	)	PUNCT
easat-5446	65	9	exerts	exert	VERB
easat-5446	65	10	an	an	DET
easat-5446	65	11	indirect	indirect	ADJ
easat-5446	65	12	influence	influence	NOUN
easat-5446	65	13	on	on	ADP
easat-5446	65	14	purchase	purchase	NOUN
easat-5446	65	15	intention	intention	NOUN
easat-5446	65	16	(	(	PUNCT
easat-5446	65	17	it	it	PRON
easat-5446	65	18	)	)	PUNCT
easat-5446	65	19	via	via	ADP
easat-5446	65	20	customer	customer	NOUN
easat-5446	65	21	satisfaction	satisfaction	NOUN
easat-5446	65	22	(	(	PUNCT
easat-5446	65	23	sa	sa	NOUN
easat-5446	65	24	)	)	PUNCT
easat-5446	65	25	.	.	PUNCT
easat-5446	66	1	2	2	X
easat-5446	66	2	.	.	X
easat-5446	66	3	materials	material	NOUN
easat-5446	66	4	and	and	CCONJ
easat-5446	66	5	methods	method	NOUN
easat-5446	66	6	for	for	ADP
easat-5446	66	7	the	the	DET
easat-5446	66	8	study	study	NOUN
easat-5446	66	9	,	,	PUNCT
easat-5446	66	10	online	online	ADJ
easat-5446	66	11	surveys	survey	NOUN
easat-5446	66	12	were	be	AUX
easat-5446	66	13	randomly	randomly	ADV
easat-5446	66	14	distributed	distribute	VERB
easat-5446	66	15	to	to	ADP
easat-5446	66	16	a	a	DET
easat-5446	66	17	sample	sample	NOUN
easat-5446	66	18	of	of	ADP
easat-5446	66	19	529	529	NUM
easat-5446	66	20	individuals	individual	NOUN
easat-5446	66	21	who	who	PRON
easat-5446	66	22	consented	consent	VERB
easat-5446	66	23	to	to	PART
easat-5446	66	24	participate	participate	VERB
easat-5446	66	25	in	in	ADP
easat-5446	66	26	the	the	DET
easat-5446	66	27	research	research	NOUN
easat-5446	66	28	.	.	PUNCT
easat-5446	67	1	the	the	DET
easat-5446	67	2	sample	sample	NOUN
easat-5446	67	3	selection	selection	NOUN
easat-5446	67	4	process	process	NOUN
easat-5446	67	5	ensured	ensure	VERB
easat-5446	67	6	diversity	diversity	NOUN
easat-5446	67	7	in	in	ADP
easat-5446	67	8	demographic	demographic	ADJ
easat-5446	67	9	characteristics	characteristic	NOUN
easat-5446	67	10	,	,	PUNCT
easat-5446	67	11	reflecting	reflect	VERB
easat-5446	67	12	a	a	DET
easat-5446	67	13	broad	broad	ADJ
easat-5446	67	14	representation	representation	NOUN
easat-5446	67	15	of	of	ADP
easat-5446	67	16	consumers	consumer	NOUN
easat-5446	67	17	in	in	ADP
easat-5446	67	18	arequipa	arequipa	NOUN
easat-5446	67	19	,	,	PUNCT
easat-5446	67	20	peru	peru	PROPN
easat-5446	67	21	.	.	PUNCT
easat-5446	68	1	both	both	DET
easat-5446	68	2	genders	gender	NOUN
easat-5446	68	3	were	be	AUX
easat-5446	68	4	included	include	VERB
easat-5446	68	5	,	,	PUNCT
easat-5446	68	6	with	with	ADP
easat-5446	68	7	204	204	NUM
easat-5446	68	8	men	man	NOUN
easat-5446	68	9	(	(	PUNCT
easat-5446	68	10	39	39	NUM
easat-5446	68	11	%	%	NOUN
easat-5446	68	12	)	)	PUNCT
easat-5446	68	13	and	and	CCONJ
easat-5446	68	14	324	324	NUM
easat-5446	68	15	women	woman	NOUN
easat-5446	68	16	(	(	PUNCT
easat-5446	68	17	61	61	NUM
easat-5446	68	18	%	%	NOUN
easat-5446	68	19	)	)	PUNCT
easat-5446	68	20	,	,	PUNCT
easat-5446	68	21	ensuring	ensure	VERB
easat-5446	68	22	gender	gender	NOUN
easat-5446	68	23	balance	balance	NOUN
easat-5446	68	24	and	and	CCONJ
easat-5446	68	25	reducing	reduce	VERB
easat-5446	68	26	biases	bias	NOUN
easat-5446	68	27	related	relate	VERB
easat-5446	68	28	to	to	ADP
easat-5446	68	29	consumer	consumer	NOUN
easat-5446	68	30	behavior	behavior	NOUN
easat-5446	68	31	patterns	pattern	NOUN
easat-5446	68	32	.	.	PUNCT
easat-5446	69	1	the	the	DET
easat-5446	69	2	survey	survey	NOUN
easat-5446	69	3	was	be	AUX
easat-5446	69	4	conducted	conduct	VERB
easat-5446	69	5	over	over	ADP
easat-5446	69	6	a	a	DET
easat-5446	69	7	two	two	NUM
easat-5446	69	8	-	-	PUNCT
easat-5446	69	9	month	month	NOUN
easat-5446	69	10	period	period	NOUN
easat-5446	69	11	(	(	PUNCT
easat-5446	69	12	april	april	PROPN
easat-5446	69	13	-	-	PUNCT
easat-5446	69	14	may	may	PROPN
easat-5446	69	15	2024	2024	NUM
easat-5446	69	16	)	)	PUNCT
easat-5446	69	17	to	to	PART
easat-5446	69	18	capture	capture	VERB
easat-5446	69	19	a	a	DET
easat-5446	69	20	more	more	ADV
easat-5446	69	21	comprehensive	comprehensive	ADJ
easat-5446	69	22	picture	picture	NOUN
easat-5446	69	23	of	of	ADP
easat-5446	69	24	purchase	purchase	NOUN
easat-5446	69	25	intent	intent	NOUN
easat-5446	69	26	across	across	ADP
easat-5446	69	27	different	different	ADJ
easat-5446	69	28	timeframes	timeframe	NOUN
easat-5446	69	29	and	and	CCONJ
easat-5446	69	30	potential	potential	ADJ
easat-5446	69	31	external	external	ADJ
easat-5446	69	32	influences	influence	NOUN
easat-5446	69	33	,	,	PUNCT
easat-5446	69	34	such	such	ADJ
easat-5446	69	35	as	as	ADP
easat-5446	69	36	economic	economic	ADJ
easat-5446	69	37	fluctuations	fluctuation	NOUN
easat-5446	69	38	or	or	CCONJ
easat-5446	69	39	seasonal	seasonal	ADJ
easat-5446	69	40	promotions	promotion	NOUN
easat-5446	69	41	.	.	PUNCT
easat-5446	70	1	participants	participant	NOUN
easat-5446	70	2	ranged	range	VERB
easat-5446	70	3	in	in	ADP
easat-5446	70	4	age	age	NOUN
easat-5446	70	5	from	from	ADP
easat-5446	70	6	18	18	NUM
easat-5446	70	7	to	to	PART
easat-5446	70	8	55	55	NUM
easat-5446	70	9	years	year	NOUN
easat-5446	70	10	,	,	PUNCT
easat-5446	70	11	with	with	ADP
easat-5446	70	12	a	a	DET
easat-5446	70	13	mean	mean	ADJ
easat-5446	70	14	age	age	NOUN
easat-5446	70	15	of	of	ADP
easat-5446	70	16	33.48	33.48	NUM
easat-5446	70	17	years	year	NOUN
easat-5446	70	18	and	and	CCONJ
easat-5446	70	19	a	a	DET
easat-5446	70	20	standard	standard	ADJ
easat-5446	70	21	deviation	deviation	NOUN
easat-5446	70	22	of	of	ADP
easat-5446	70	23	11.22	11.22	NUM
easat-5446	70	24	,	,	PUNCT
easat-5446	70	25	indicating	indicate	VERB
easat-5446	70	26	a	a	DET
easat-5446	70	27	diverse	diverse	ADJ
easat-5446	70	28	age	age	NOUN
easat-5446	70	29	distribution	distribution	NOUN
easat-5446	70	30	.	.	PUNCT
easat-5446	71	1	this	this	DET
easat-5446	71	2	range	range	NOUN
easat-5446	71	3	allowed	allow	VERB
easat-5446	71	4	the	the	DET
easat-5446	71	5	study	study	NOUN
easat-5446	71	6	to	to	PART
easat-5446	71	7	encompass	encompass	VERB
easat-5446	71	8	a	a	DET
easat-5446	71	9	wide	wide	ADJ
easat-5446	71	10	spectrum	spectrum	NOUN
easat-5446	71	11	of	of	ADP
easat-5446	71	12	consumer	consumer	NOUN
easat-5446	71	13	preferences	preference	NOUN
easat-5446	71	14	and	and	CCONJ
easat-5446	71	15	behaviors	behavior	NOUN
easat-5446	71	16	,	,	PUNCT
easat-5446	71	17	from	from	ADP
easat-5446	71	18	younger	young	ADJ
easat-5446	71	19	digital	digital	ADJ
easat-5446	71	20	-	-	PUNCT
easat-5446	71	21	native	native	ADJ
easat-5446	71	22	consumers	consumer	NOUN
easat-5446	71	23	to	to	ADP
easat-5446	71	24	more	more	ADV
easat-5446	71	25	experienced	experienced	ADJ
easat-5446	71	26	shoppers	shopper	NOUN
easat-5446	71	27	.	.	PUNCT
easat-5446	72	1	participants	participant	NOUN
easat-5446	72	2	were	be	AUX
easat-5446	72	3	recruited	recruit	VERB
easat-5446	72	4	through	through	ADP
easat-5446	72	5	social	social	ADJ
easat-5446	72	6	media	medium	NOUN
easat-5446	72	7	advertisements	advertisement	NOUN
easat-5446	72	8	,	,	PUNCT
easat-5446	72	9	email	email	NOUN
easat-5446	72	10	invitations	invitation	NOUN
easat-5446	72	11	,	,	PUNCT
easat-5446	72	12	and	and	CCONJ
easat-5446	72	13	direct	direct	ADJ
easat-5446	72	14	outreach	outreach	NOUN
easat-5446	72	15	via	via	ADP
easat-5446	72	16	consumer	consumer	NOUN
easat-5446	72	17	networks	network	NOUN
easat-5446	72	18	,	,	PUNCT
easat-5446	72	19	ensuring	ensure	VERB
easat-5446	72	20	that	that	SCONJ
easat-5446	72	21	respondents	respondent	NOUN
easat-5446	72	22	had	have	VERB
easat-5446	72	23	prior	prior	ADJ
easat-5446	72	24	exposure	exposure	NOUN
easat-5446	72	25	to	to	ADP
easat-5446	72	26	online	online	ADJ
easat-5446	72	27	purchasing	purchasing	NOUN
easat-5446	72	28	environments	environment	NOUN
easat-5446	72	29	,	,	PUNCT
easat-5446	72	30	which	which	PRON
easat-5446	72	31	was	be	AUX
easat-5446	72	32	a	a	DET
easat-5446	72	33	critical	critical	ADJ
easat-5446	72	34	criterion	criterion	NOUN
easat-5446	72	35	for	for	ADP
easat-5446	72	36	inclusion	inclusion	NOUN
easat-5446	72	37	in	in	ADP
easat-5446	72	38	the	the	DET
easat-5446	72	39	study	study	NOUN
easat-5446	72	40	.	.	PUNCT
easat-5446	73	1	to	to	PART
easat-5446	73	2	maintain	maintain	VERB
easat-5446	73	3	the	the	DET
easat-5446	73	4	study	study	NOUN
easat-5446	73	5	's	's	PART
easat-5446	73	6	validity	validity	NOUN
easat-5446	73	7	and	and	CCONJ
easat-5446	73	8	reliability	reliability	NOUN
easat-5446	73	9	,	,	PUNCT
easat-5446	73	10	the	the	DET
easat-5446	73	11	survey	survey	NOUN
easat-5446	73	12	instrument	instrument	NOUN
easat-5446	73	13	was	be	AUX
easat-5446	73	14	specifically	specifically	ADV
easat-5446	73	15	designed	design	VERB
easat-5446	73	16	for	for	ADP
easat-5446	73	17	this	this	DET
easat-5446	73	18	research	research	NOUN
easat-5446	73	19	and	and	CCONJ
easat-5446	73	20	subjected	subject	VERB
easat-5446	73	21	to	to	ADP
easat-5446	73	22	a	a	DET
easat-5446	73	23	rigorous	rigorous	ADJ
easat-5446	73	24	validation	validation	NOUN
easat-5446	73	25	process	process	NOUN
easat-5446	73	26	.	.	PUNCT
easat-5446	74	1	the	the	DET
easat-5446	74	2	questionnaire	questionnaire	NOUN
easat-5446	74	3	underwent	undergo	VERB
easat-5446	74	4	semantic	semantic	ADJ
easat-5446	74	5	and	and	CCONJ
easat-5446	74	6	content	content	NOUN
easat-5446	74	7	validation	validation	NOUN
easat-5446	74	8	by	by	ADP
easat-5446	74	9	a	a	DET
easat-5446	74	10	panel	panel	NOUN
easat-5446	74	11	of	of	ADP
easat-5446	74	12	experts	expert	NOUN
easat-5446	74	13	specializing	specialize	VERB
easat-5446	74	14	in	in	ADP
easat-5446	74	15	advertising	advertising	NOUN
easat-5446	74	16	,	,	PUNCT
easat-5446	74	17	marketing	marketing	NOUN
easat-5446	74	18	,	,	PUNCT
easat-5446	74	19	and	and	CCONJ
easat-5446	74	20	consumer	consumer	NOUN
easat-5446	74	21	behavior	behavior	NOUN
easat-5446	74	22	to	to	PART
easat-5446	74	23	ensure	ensure	VERB
easat-5446	74	24	clarity	clarity	NOUN
easat-5446	74	25	,	,	PUNCT
easat-5446	74	26	relevance	relevance	NOUN
easat-5446	74	27	,	,	PUNCT
easat-5446	74	28	and	and	CCONJ
easat-5446	74	29	applicability	applicability	NOUN
easat-5446	74	30	to	to	ADP
easat-5446	74	31	the	the	DET
easat-5446	74	32	study	study	NOUN
easat-5446	74	33	objectives	objective	NOUN
easat-5446	74	34	.	.	PUNCT
easat-5446	75	1	pilot	pilot	NOUN
easat-5446	75	2	testing	testing	NOUN
easat-5446	75	3	was	be	AUX
easat-5446	75	4	conducted	conduct	VERB
easat-5446	75	5	with	with	ADP
easat-5446	75	6	a	a	DET
easat-5446	75	7	subset	subset	NOUN
easat-5446	75	8	of	of	ADP
easat-5446	75	9	50	50	NUM
easat-5446	75	10	participants	participant	NOUN
easat-5446	75	11	,	,	PUNCT
easat-5446	75	12	allowing	allow	VERB
easat-5446	75	13	researchers	researcher	NOUN
easat-5446	75	14	to	to	PART
easat-5446	75	15	refine	refine	VERB
easat-5446	75	16	ambiguous	ambiguous	ADJ
easat-5446	75	17	wording	wording	NOUN
easat-5446	75	18	,	,	PUNCT
easat-5446	75	19	enhance	enhance	VERB
easat-5446	75	20	question	question	NOUN
easat-5446	75	21	structure	structure	NOUN
easat-5446	75	22	,	,	PUNCT
easat-5446	75	23	and	and	CCONJ
easat-5446	75	24	confirm	confirm	VERB
easat-5446	75	25	that	that	SCONJ
easat-5446	75	26	all	all	DET
easat-5446	75	27	constructs	construct	NOUN
easat-5446	75	28	measured	measure	VERB
easat-5446	75	29	the	the	DET
easat-5446	75	30	intended	intend	VERB
easat-5446	75	31	latent	latent	NOUN
easat-5446	75	32	variables	variable	NOUN
easat-5446	75	33	effectively	effectively	ADV
easat-5446	75	34	.	.	PUNCT
easat-5446	76	1	the	the	DET
easat-5446	76	2	final	final	ADJ
easat-5446	76	3	instrument	instrument	NOUN
easat-5446	76	4	consisted	consist	VERB
easat-5446	76	5	of	of	ADP
easat-5446	76	6	six	six	NUM
easat-5446	76	7	latent	latent	NOUN
easat-5446	76	8	variables	variable	NOUN
easat-5446	76	9	,	,	PUNCT
easat-5446	76	10	each	each	PRON
easat-5446	76	11	measured	measure	VERB
easat-5446	76	12	using	use	VERB
easat-5446	76	13	a	a	DET
easat-5446	76	14	5	5	NUM
easat-5446	76	15	-	-	PUNCT
easat-5446	76	16	point	point	NOUN
easat-5446	76	17	likert	likert	ADJ
easat-5446	76	18	scale	scale	NOUN
easat-5446	76	19	ranging	range	VERB
easat-5446	76	20	from	from	ADP
easat-5446	76	21	(	(	PUNCT
easat-5446	76	22	1	1	NUM
easat-5446	76	23	)	)	PUNCT
easat-5446	76	24	"	"	PUNCT
easat-5446	76	25	strongly	strongly	ADV
easat-5446	76	26	disagree	disagree	VERB
easat-5446	76	27	"	"	PUNCT
easat-5446	76	28	to	to	ADP
easat-5446	76	29	(	(	PUNCT
easat-5446	76	30	5	5	NUM
easat-5446	76	31	)	)	PUNCT
easat-5446	76	32	"	"	PUNCT
easat-5446	76	33	strongly	strongly	ADV
easat-5446	76	34	agree	agree	VERB
easat-5446	76	35	.	.	PUNCT
easat-5446	76	36	"	"	PUNCT
easat-5446	77	1	the	the	DET
easat-5446	77	2	distribution	distribution	NOUN
easat-5446	77	3	of	of	ADP
easat-5446	77	4	items	item	NOUN
easat-5446	77	5	per	per	ADP
easat-5446	77	6	construct	construct	NOUN
easat-5446	77	7	was	be	AUX
easat-5446	77	8	as	as	SCONJ
easat-5446	77	9	follows	follow	VERB
easat-5446	77	10	:	:	PUNCT
easat-5446	77	11	1192	1192	NUM
easat-5446	77	12	edelweiss	edelweiss	PROPN
easat-5446	77	13	applied	apply	VERB
easat-5446	77	14	science	science	NOUN
easat-5446	77	15	and	and	CCONJ
easat-5446	77	16	technology	technology	NOUN
easat-5446	77	17	issn	issn	PROPN
easat-5446	77	18	:	:	PUNCT
easat-5446	77	19	2576	2576	NUM
easat-5446	77	20	-	-	SYM
easat-5446	77	21	8484	8484	NUM
easat-5446	77	22	vol	vol	NOUN
easat-5446	77	23	.	.	PROPN
easat-5446	78	1	9	9	NUM
easat-5446	78	2	,	,	PUNCT
easat-5446	78	3	no	no	INTJ
easat-5446	78	4	.	.	NOUN
easat-5446	79	1	3	3	NUM
easat-5446	79	2	:	:	SYM
easat-5446	79	3	1189	1189	NUM
easat-5446	79	4	-	-	SYM
easat-5446	79	5	1201	1201	NUM
easat-5446	79	6	,	,	PUNCT
easat-5446	79	7	2025	2025	NUM
easat-5446	79	8	doi	doi	NOUN
easat-5446	79	9	:	:	PUNCT
easat-5446	79	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	79	11	©	©	PROPN
easat-5446	79	12	2025	2025	NUM
easat-5446	79	13	by	by	ADP
easat-5446	79	14	the	the	DET
easat-5446	79	15	authors	author	NOUN
easat-5446	79	16	;	;	PUNCT
easat-5446	79	17	licensee	licensee	PROPN
easat-5446	79	18	learning	learning	NOUN
easat-5446	79	19	gate	gate	NOUN
easat-5446	79	20	•	•	PROPN
easat-5446	79	21	comfort	comfort	NOUN
easat-5446	79	22	(	(	PUNCT
easat-5446	79	23	cm	cm	NOUN
easat-5446	79	24	):	):	PUNCT
easat-5446	79	25	3	3	NUM
easat-5446	79	26	items	item	NOUN
easat-5446	79	27	,	,	PUNCT
easat-5446	79	28	assessing	assess	VERB
easat-5446	79	29	the	the	DET
easat-5446	79	30	perceived	perceive	VERB
easat-5446	79	31	convenience	convenience	NOUN
easat-5446	79	32	and	and	CCONJ
easat-5446	79	33	ambiance	ambiance	NOUN
easat-5446	79	34	of	of	ADP
easat-5446	79	35	the	the	DET
easat-5446	79	36	shopping	shopping	NOUN
easat-5446	79	37	environment	environment	NOUN
easat-5446	79	38	.	.	PUNCT
easat-5446	80	1	•	•	NUM
easat-5446	80	2	mood	mood	NOUN
easat-5446	80	3	(	(	PUNCT
easat-5446	80	4	ed	ed	NOUN
easat-5446	80	5	):	):	PUNCT
easat-5446	80	6	4	4	NUM
easat-5446	80	7	items	item	NOUN
easat-5446	80	8	,	,	PUNCT
easat-5446	80	9	capturing	capture	VERB
easat-5446	80	10	the	the	DET
easat-5446	80	11	emotional	emotional	ADJ
easat-5446	80	12	state	state	NOUN
easat-5446	80	13	of	of	ADP
easat-5446	80	14	the	the	DET
easat-5446	80	15	consumer	consumer	NOUN
easat-5446	80	16	during	during	ADP
easat-5446	80	17	the	the	DET
easat-5446	80	18	purchase	purchase	NOUN
easat-5446	80	19	experience	experience	NOUN
easat-5446	80	20	.	.	PUNCT
easat-5446	81	1	•	•	NUM
easat-5446	81	2	establishment	establishment	NOUN
easat-5446	81	3	innovation	innovation	NOUN
easat-5446	81	4	(	(	PUNCT
easat-5446	81	5	in	in	ADP
easat-5446	81	6	):	):	PUNCT
easat-5446	81	7	3	3	NUM
easat-5446	81	8	items	item	NOUN
easat-5446	81	9	,	,	PUNCT
easat-5446	81	10	measuring	measure	VERB
easat-5446	81	11	the	the	DET
easat-5446	81	12	impact	impact	NOUN
easat-5446	81	13	of	of	ADP
easat-5446	81	14	technological	technological	ADJ
easat-5446	81	15	or	or	CCONJ
easat-5446	81	16	servicerelated	servicerelate	VERB
easat-5446	81	17	innovations	innovation	NOUN
easat-5446	81	18	introduced	introduce	VERB
easat-5446	81	19	by	by	ADP
easat-5446	81	20	the	the	DET
easat-5446	81	21	retailer	retailer	NOUN
easat-5446	81	22	.	.	PUNCT
easat-5446	82	1	•	•	NOUN
easat-5446	82	2	purchase	purchase	NOUN
easat-5446	82	3	intent	intent	NOUN
easat-5446	82	4	(	(	PUNCT
easat-5446	82	5	it	it	PRON
easat-5446	82	6	):	):	PUNCT
easat-5446	82	7	3	3	NUM
easat-5446	82	8	items	item	NOUN
easat-5446	82	9	,	,	PUNCT
easat-5446	82	10	evaluating	evaluate	VERB
easat-5446	82	11	the	the	DET
easat-5446	82	12	likelihood	likelihood	NOUN
easat-5446	82	13	of	of	ADP
easat-5446	82	14	completing	complete	VERB
easat-5446	82	15	a	a	DET
easat-5446	82	16	purchase	purchase	NOUN
easat-5446	82	17	.	.	PUNCT
easat-5446	83	1	•	•	NUM
easat-5446	83	2	perceived	perceive	VERB
easat-5446	83	3	price	price	NOUN
easat-5446	83	4	(	(	PUNCT
easat-5446	83	5	pr	pr	NOUN
easat-5446	83	6	):	):	PUNCT
easat-5446	83	7	4	4	NUM
easat-5446	83	8	items	item	NOUN
easat-5446	83	9	,	,	PUNCT
easat-5446	83	10	analyzing	analyze	VERB
easat-5446	83	11	consumer	consumer	NOUN
easat-5446	83	12	perceptions	perception	NOUN
easat-5446	83	13	of	of	ADP
easat-5446	83	14	pricing	pricing	NOUN
easat-5446	83	15	fairness	fairness	NOUN
easat-5446	83	16	and	and	CCONJ
easat-5446	83	17	affordability	affordability	NOUN
easat-5446	83	18	.	.	PUNCT
easat-5446	84	1	•	•	NUM
easat-5446	84	2	customer	customer	NOUN
easat-5446	84	3	satisfaction	satisfaction	NOUN
easat-5446	84	4	(	(	PUNCT
easat-5446	84	5	sa	sa	NOUN
easat-5446	84	6	):	):	PUNCT
easat-5446	84	7	3	3	NUM
easat-5446	84	8	items	item	NOUN
easat-5446	84	9	,	,	PUNCT
easat-5446	84	10	assessing	assess	VERB
easat-5446	84	11	the	the	DET
easat-5446	84	12	overall	overall	ADJ
easat-5446	84	13	satisfaction	satisfaction	NOUN
easat-5446	84	14	derived	derive	VERB
easat-5446	84	15	from	from	ADP
easat-5446	84	16	the	the	DET
easat-5446	84	17	shopping	shopping	NOUN
easat-5446	84	18	experience	experience	NOUN
easat-5446	84	19	.	.	PUNCT
easat-5446	85	1	for	for	ADP
easat-5446	85	2	the	the	DET
easat-5446	85	3	statistical	statistical	ADJ
easat-5446	85	4	processing	processing	NOUN
easat-5446	85	5	of	of	ADP
easat-5446	85	6	the	the	DET
easat-5446	85	7	data	datum	NOUN
easat-5446	85	8	,	,	PUNCT
easat-5446	85	9	covariance	covariance	NOUN
easat-5446	85	10	-	-	PUNCT
easat-5446	85	11	based	base	VERB
easat-5446	85	12	structural	structural	ADJ
easat-5446	85	13	equation	equation	NOUN
easat-5446	85	14	modeling	modeling	NOUN
easat-5446	85	15	(	(	PUNCT
easat-5446	85	16	cb	cb	NOUN
easat-5446	85	17	-	-	PUNCT
easat-5446	85	18	sem	sem	NOUN
easat-5446	85	19	)	)	PUNCT
easat-5446	85	20	was	be	AUX
easat-5446	85	21	employed	employ	VERB
easat-5446	85	22	,	,	PUNCT
easat-5446	85	23	which	which	PRON
easat-5446	85	24	efficiently	efficiently	ADV
easat-5446	85	25	complements	complement	VERB
easat-5446	85	26	partial	partial	ADJ
easat-5446	85	27	least	least	ADJ
easat-5446	85	28	squares	square	VERB
easat-5446	85	29	structural	structural	ADJ
easat-5446	85	30	equation	equation	NOUN
easat-5446	85	31	modeling	modeling	NOUN
easat-5446	85	32	(	(	PUNCT
easat-5446	85	33	plssem	plssem	NOUN
easat-5446	85	34	)	)	PUNCT
easat-5446	85	35	.	.	PUNCT
easat-5446	86	1	according	accord	VERB
easat-5446	86	2	to	to	ADP
easat-5446	86	3	sarstedt	sarstedt	NOUN
easat-5446	86	4	,	,	PUNCT
easat-5446	86	5	et	et	PROPN
easat-5446	86	6	al	al	PROPN
easat-5446	86	7	.	.	PUNCT
easat-5446	87	1	[	[	X
easat-5446	87	2	17	17	NUM
easat-5446	87	3	]	]	PUNCT
easat-5446	87	4	both	both	DET
easat-5446	87	5	approaches	approach	NOUN
easat-5446	87	6	are	be	AUX
easat-5446	87	7	complementary	complementary	ADJ
easat-5446	87	8	in	in	ADP
easat-5446	87	9	sem	sem	NOUN
easat-5446	87	10	applications	application	NOUN
easat-5446	87	11	and	and	CCONJ
easat-5446	87	12	offer	offer	VERB
easat-5446	87	13	a	a	DET
easat-5446	87	14	robust	robust	ADJ
easat-5446	87	15	framework	framework	NOUN
easat-5446	87	16	for	for	ADP
easat-5446	87	17	analyzing	analyze	VERB
easat-5446	87	18	complex	complex	ADJ
easat-5446	87	19	relationships	relationship	NOUN
easat-5446	87	20	between	between	ADP
easat-5446	87	21	latent	latent	NOUN
easat-5446	87	22	variables	variable	NOUN
easat-5446	87	23	.	.	PUNCT
easat-5446	88	1	the	the	DET
easat-5446	88	2	dual	dual	ADJ
easat-5446	88	3	application	application	NOUN
easat-5446	88	4	of	of	ADP
easat-5446	88	5	cb	cb	PROPN
easat-5446	88	6	-	-	PUNCT
easat-5446	88	7	sem	sem	PROPN
easat-5446	88	8	and	and	CCONJ
easat-5446	88	9	pls	pls	NOUN
easat-5446	88	10	-	-	PUNCT
easat-5446	88	11	sem	sem	NOUN
easat-5446	88	12	provided	provide	VERB
easat-5446	88	13	a	a	DET
easat-5446	88	14	more	more	ADV
easat-5446	88	15	comprehensive	comprehensive	ADJ
easat-5446	88	16	analysis	analysis	NOUN
easat-5446	88	17	,	,	PUNCT
easat-5446	88	18	allowing	allow	VERB
easat-5446	88	19	researchers	researcher	NOUN
easat-5446	88	20	to	to	PART
easat-5446	88	21	assess	assess	VERB
easat-5446	88	22	both	both	DET
easat-5446	88	23	measurement	measurement	NOUN
easat-5446	88	24	model	model	NOUN
easat-5446	88	25	validity	validity	NOUN
easat-5446	88	26	and	and	CCONJ
easat-5446	88	27	structural	structural	ADJ
easat-5446	88	28	model	model	NOUN
easat-5446	88	29	relationships	relationship	NOUN
easat-5446	88	30	with	with	ADP
easat-5446	88	31	greater	great	ADJ
easat-5446	88	32	accuracy	accuracy	NOUN
easat-5446	88	33	.	.	PUNCT
easat-5446	89	1	to	to	PART
easat-5446	89	2	ensure	ensure	VERB
easat-5446	89	3	the	the	DET
easat-5446	89	4	rigor	rigor	NOUN
easat-5446	89	5	and	and	CCONJ
easat-5446	89	6	reproducibility	reproducibility	NOUN
easat-5446	89	7	of	of	ADP
easat-5446	89	8	the	the	DET
easat-5446	89	9	results	result	NOUN
easat-5446	89	10	,	,	PUNCT
easat-5446	89	11	a	a	DET
easat-5446	89	12	systematic	systematic	ADJ
easat-5446	89	13	and	and	CCONJ
easat-5446	89	14	structured	structured	ADJ
easat-5446	89	15	approach	approach	NOUN
easat-5446	89	16	to	to	ADP
easat-5446	89	17	data	data	NOUN
easat-5446	89	18	classification	classification	NOUN
easat-5446	89	19	and	and	CCONJ
easat-5446	89	20	analysis	analysis	NOUN
easat-5446	89	21	was	be	AUX
easat-5446	89	22	adopted	adopt	VERB
easat-5446	89	23	.	.	PUNCT
easat-5446	90	1	the	the	DET
easat-5446	90	2	statistical	statistical	ADJ
easat-5446	90	3	software	software	NOUN
easat-5446	90	4	jamovi	jamovi	NOUN
easat-5446	90	5	(	(	PUNCT
easat-5446	90	6	v.2.5.6.0	v.2.5.6.0	NOUN
easat-5446	90	7	)	)	PUNCT
easat-5446	90	8	and	and	CCONJ
easat-5446	90	9	smart	smart	ADJ
easat-5446	90	10	pls	pls	INTJ
easat-5446	90	11	(	(	PUNCT
easat-5446	90	12	v.4.1.0.8	v.4.1.0.8	VERB
easat-5446	90	13	)	)	PUNCT
easat-5446	90	14	were	be	AUX
easat-5446	90	15	used	use	VERB
easat-5446	90	16	to	to	PART
easat-5446	90	17	clean	clean	VERB
easat-5446	90	18	,	,	PUNCT
easat-5446	90	19	process	process	NOUN
easat-5446	90	20	,	,	PUNCT
easat-5446	90	21	and	and	CCONJ
easat-5446	90	22	analyze	analyze	VERB
easat-5446	90	23	the	the	DET
easat-5446	90	24	dataset	dataset	NOUN
easat-5446	90	25	,	,	PUNCT
easat-5446	90	26	ensuring	ensure	VERB
easat-5446	90	27	that	that	SCONJ
easat-5446	90	28	the	the	DET
easat-5446	90	29	assumptions	assumption	NOUN
easat-5446	90	30	of	of	ADP
easat-5446	90	31	structural	structural	ADJ
easat-5446	90	32	equation	equation	NOUN
easat-5446	90	33	modeling	modeling	NOUN
easat-5446	90	34	were	be	AUX
easat-5446	90	35	met	meet	VERB
easat-5446	90	36	.	.	PUNCT
easat-5446	91	1	multi	multi	ADJ
easat-5446	91	2	-	-	ADJ
easat-5446	91	3	group	group	NOUN
easat-5446	91	4	analysis	analysis	NOUN
easat-5446	91	5	(	(	PUNCT
easat-5446	91	6	mga	mga	PROPN
easat-5446	91	7	)	)	PUNCT
easat-5446	91	8	was	be	AUX
easat-5446	91	9	performed	perform	VERB
easat-5446	91	10	to	to	PART
easat-5446	91	11	explore	explore	VERB
easat-5446	91	12	potential	potential	ADJ
easat-5446	91	13	differences	difference	NOUN
easat-5446	91	14	in	in	ADP
easat-5446	91	15	purchase	purchase	NOUN
easat-5446	91	16	intent	intent	NOUN
easat-5446	91	17	based	base	VERB
easat-5446	91	18	on	on	ADP
easat-5446	91	19	gender	gender	NOUN
easat-5446	91	20	and	and	CCONJ
easat-5446	91	21	age	age	NOUN
easat-5446	91	22	segments	segment	NOUN
easat-5446	91	23	.	.	PUNCT
easat-5446	92	1	additionally	additionally	ADV
easat-5446	92	2	,	,	PUNCT
easat-5446	92	3	confirmatory	confirmatory	NOUN
easat-5446	92	4	factor	factor	NOUN
easat-5446	92	5	analysis	analysis	NOUN
easat-5446	92	6	(	(	PUNCT
easat-5446	92	7	cfa	cfa	NOUN
easat-5446	92	8	)	)	PUNCT
easat-5446	92	9	was	be	AUX
easat-5446	92	10	conducted	conduct	VERB
easat-5446	92	11	to	to	PART
easat-5446	92	12	validate	validate	VERB
easat-5446	92	13	the	the	DET
easat-5446	92	14	measurement	measurement	NOUN
easat-5446	92	15	model	model	NOUN
easat-5446	92	16	,	,	PUNCT
easat-5446	92	17	ensuring	ensure	VERB
easat-5446	92	18	that	that	SCONJ
easat-5446	92	19	each	each	DET
easat-5446	92	20	latent	latent	NOUN
easat-5446	92	21	variable	variable	NOUN
easat-5446	92	22	exhibited	exhibit	VERB
easat-5446	92	23	high	high	ADJ
easat-5446	92	24	internal	internal	ADJ
easat-5446	92	25	consistency	consistency	NOUN
easat-5446	92	26	and	and	CCONJ
easat-5446	92	27	construct	construct	VERB
easat-5446	92	28	validity	validity	NOUN
easat-5446	92	29	.	.	PUNCT
easat-5446	93	1	the	the	DET
easat-5446	93	2	methodological	methodological	ADJ
easat-5446	93	3	approach	approach	NOUN
easat-5446	93	4	employed	employ	VERB
easat-5446	93	5	in	in	ADP
easat-5446	93	6	this	this	DET
easat-5446	93	7	study	study	NOUN
easat-5446	93	8	was	be	AUX
easat-5446	93	9	designed	design	VERB
easat-5446	93	10	to	to	PART
easat-5446	93	11	provide	provide	VERB
easat-5446	93	12	robust	robust	ADJ
easat-5446	93	13	empirical	empirical	ADJ
easat-5446	93	14	evidence	evidence	NOUN
easat-5446	93	15	regarding	regard	VERB
easat-5446	93	16	the	the	DET
easat-5446	93	17	predictors	predictor	NOUN
easat-5446	93	18	of	of	ADP
easat-5446	93	19	purchase	purchase	NOUN
easat-5446	93	20	intent	intent	NOUN
easat-5446	93	21	mediated	mediate	VERB
easat-5446	93	22	by	by	ADP
easat-5446	93	23	customer	customer	NOUN
easat-5446	93	24	satisfaction	satisfaction	NOUN
easat-5446	93	25	.	.	PUNCT
easat-5446	94	1	by	by	ADP
easat-5446	94	2	integrating	integrate	VERB
easat-5446	94	3	advanced	advanced	ADJ
easat-5446	94	4	statistical	statistical	ADJ
easat-5446	94	5	techniques	technique	NOUN
easat-5446	94	6	with	with	ADP
easat-5446	94	7	a	a	DET
easat-5446	94	8	well	well	ADV
easat-5446	94	9	-	-	PUNCT
easat-5446	94	10	validated	validate	VERB
easat-5446	94	11	survey	survey	NOUN
easat-5446	94	12	instrument	instrument	NOUN
easat-5446	94	13	,	,	PUNCT
easat-5446	94	14	the	the	DET
easat-5446	94	15	research	research	NOUN
easat-5446	94	16	offers	offer	VERB
easat-5446	94	17	valuable	valuable	ADJ
easat-5446	94	18	insights	insight	NOUN
easat-5446	94	19	into	into	ADP
easat-5446	94	20	the	the	DET
easat-5446	94	21	interplay	interplay	NOUN
easat-5446	94	22	of	of	ADP
easat-5446	94	23	emotional	emotional	ADJ
easat-5446	94	24	,	,	PUNCT
easat-5446	94	25	environmental	environmental	ADJ
easat-5446	94	26	,	,	PUNCT
easat-5446	94	27	and	and	CCONJ
easat-5446	94	28	economic	economic	ADJ
easat-5446	94	29	factors	factor	NOUN
easat-5446	94	30	influencing	influence	VERB
easat-5446	94	31	consumer	consumer	NOUN
easat-5446	94	32	decision	decision	NOUN
easat-5446	94	33	-	-	PUNCT
easat-5446	94	34	making	making	NOUN
easat-5446	94	35	.	.	PUNCT
easat-5446	95	1	the	the	DET
easat-5446	95	2	findings	finding	NOUN
easat-5446	95	3	are	be	AUX
easat-5446	95	4	expected	expect	VERB
easat-5446	95	5	to	to	PART
easat-5446	95	6	contribute	contribute	VERB
easat-5446	95	7	both	both	PRON
easat-5446	95	8	to	to	ADP
easat-5446	95	9	academic	academic	ADJ
easat-5446	95	10	literature	literature	NOUN
easat-5446	95	11	and	and	CCONJ
easat-5446	95	12	practical	practical	ADJ
easat-5446	95	13	applications	application	NOUN
easat-5446	95	14	in	in	ADP
easat-5446	95	15	digital	digital	ADJ
easat-5446	95	16	marketing	marketing	NOUN
easat-5446	95	17	,	,	PUNCT
easat-5446	95	18	retail	retail	ADJ
easat-5446	95	19	strategies	strategy	NOUN
easat-5446	95	20	,	,	PUNCT
easat-5446	95	21	and	and	CCONJ
easat-5446	95	22	consumer	consumer	NOUN
easat-5446	95	23	experience	experience	NOUN
easat-5446	95	24	enhancement	enhancement	NOUN
easat-5446	95	25	.	.	PUNCT
easat-5446	96	1	3	3	X
easat-5446	96	2	.	.	NOUN
easat-5446	96	3	results	result	NOUN
easat-5446	96	4	table	table	NOUN
easat-5446	96	5	1	1	NUM
easat-5446	96	6	presents	present	VERB
easat-5446	96	7	the	the	DET
easat-5446	96	8	reliability	reliability	NOUN
easat-5446	96	9	indices	index	NOUN
easat-5446	96	10	for	for	ADP
easat-5446	96	11	the	the	DET
easat-5446	96	12	study	study	NOUN
easat-5446	96	13	variables	variable	NOUN
easat-5446	96	14	,	,	PUNCT
easat-5446	96	15	including	include	VERB
easat-5446	96	16	cronbach	cronbach	NOUN
easat-5446	96	17	's	's	PART
easat-5446	96	18	alpha	alpha	NOUN
easat-5446	96	19	and	and	CCONJ
easat-5446	96	20	hierarchical	hierarchical	ADJ
easat-5446	96	21	omega	omega	NOUN
easat-5446	96	22	,	,	PUNCT
easat-5446	96	23	both	both	PRON
easat-5446	96	24	of	of	ADP
easat-5446	96	25	which	which	PRON
easat-5446	96	26	indicate	indicate	VERB
easat-5446	96	27	excellent	excellent	ADJ
easat-5446	96	28	internal	internal	ADJ
easat-5446	96	29	consistency	consistency	NOUN
easat-5446	96	30	in	in	ADP
easat-5446	96	31	the	the	DET
easat-5446	96	32	scales	scale	NOUN
easat-5446	96	33	used	use	VERB
easat-5446	96	34	.	.	PUNCT
easat-5446	97	1	the	the	DET
easat-5446	97	2	variables	variable	NOUN
easat-5446	97	3	exhibit	exhibit	VERB
easat-5446	97	4	high	high	ADJ
easat-5446	97	5	reliability	reliability	NOUN
easat-5446	97	6	,	,	PUNCT
easat-5446	97	7	with	with	ADP
easat-5446	97	8	comfort	comfort	NOUN
easat-5446	97	9	(	(	PUNCT
easat-5446	97	10	cm	cm	NOUN
easat-5446	97	11	)	)	PUNCT
easat-5446	97	12	showing	show	VERB
easat-5446	97	13	a	a	DET
easat-5446	97	14	cronbach	cronbach	NOUN
easat-5446	97	15	's	's	PART
easat-5446	97	16	alpha	alpha	NOUN
easat-5446	97	17	of	of	ADP
easat-5446	97	18	0.74	0.74	NUM
easat-5446	97	19	,	,	PUNCT
easat-5446	97	20	purchase	purchase	NOUN
easat-5446	97	21	intention	intention	NOUN
easat-5446	97	22	(	(	PUNCT
easat-5446	97	23	it	it	PRON
easat-5446	97	24	)	)	PUNCT
easat-5446	97	25	at	at	ADP
easat-5446	97	26	0.82	0.82	NUM
easat-5446	97	27	,	,	PUNCT
easat-5446	97	28	perceived	perceive	VERB
easat-5446	97	29	price	price	NOUN
easat-5446	97	30	(	(	PUNCT
easat-5446	97	31	pr	pr	NOUN
easat-5446	97	32	)	)	PUNCT
easat-5446	97	33	at	at	ADP
easat-5446	97	34	0.89	0.89	NUM
easat-5446	97	35	,	,	PUNCT
easat-5446	97	36	establishment	establishment	NOUN
easat-5446	97	37	innovation	innovation	NOUN
easat-5446	97	38	(	(	PUNCT
easat-5446	97	39	in	in	ADP
easat-5446	97	40	)	)	PUNCT
easat-5446	97	41	at	at	ADP
easat-5446	97	42	0.77	0.77	NUM
easat-5446	97	43	,	,	PUNCT
easat-5446	97	44	customer	customer	NOUN
easat-5446	97	45	satisfaction	satisfaction	NOUN
easat-5446	97	46	(	(	PUNCT
easat-5446	97	47	sa	sa	NOUN
easat-5446	97	48	)	)	PUNCT
easat-5446	97	49	at	at	ADP
easat-5446	97	50	0.88	0.88	NUM
easat-5446	97	51	,	,	PUNCT
easat-5446	97	52	and	and	CCONJ
easat-5446	97	53	mood	mood	NOUN
easat-5446	97	54	(	(	PUNCT
easat-5446	97	55	ed	ed	NOUN
easat-5446	97	56	)	)	PUNCT
easat-5446	97	57	at	at	ADP
easat-5446	97	58	0.91	0.91	NUM
easat-5446	97	59	.	.	PUNCT
easat-5446	98	1	additionally	additionally	ADV
easat-5446	98	2	,	,	PUNCT
easat-5446	98	3	the	the	DET
easat-5446	98	4	average	average	ADJ
easat-5446	98	5	variance	variance	NOUN
easat-5446	98	6	extracted	extract	VERB
easat-5446	98	7	(	(	PUNCT
easat-5446	98	8	ave	ave	NOUN
easat-5446	98	9	)	)	PUNCT
easat-5446	98	10	values	value	NOUN
easat-5446	98	11	exceed	exceed	VERB
easat-5446	98	12	the	the	DET
easat-5446	98	13	0.50	0.50	NUM
easat-5446	98	14	threshold	threshold	NOUN
easat-5446	98	15	,	,	PUNCT
easat-5446	98	16	except	except	SCONJ
easat-5446	98	17	for	for	ADP
easat-5446	98	18	cm	cm	NOUN
easat-5446	98	19	,	,	PUNCT
easat-5446	98	20	which	which	PRON
easat-5446	98	21	falls	fall	VERB
easat-5446	98	22	slightly	slightly	ADV
easat-5446	98	23	below	below	ADP
easat-5446	98	24	this	this	DET
easat-5446	98	25	limit	limit	NOUN
easat-5446	98	26	.	.	PUNCT
easat-5446	99	1	this	this	DET
easat-5446	99	2	finding	finding	NOUN
easat-5446	99	3	suggests	suggest	VERB
easat-5446	99	4	that	that	SCONJ
easat-5446	99	5	the	the	DET
easat-5446	99	6	constructs	construct	NOUN
easat-5446	99	7	effectively	effectively	ADV
easat-5446	99	8	capture	capture	VERB
easat-5446	99	9	item	item	NOUN
easat-5446	99	10	variance	variance	NOUN
easat-5446	99	11	beyond	beyond	ADP
easat-5446	99	12	measurement	measurement	NOUN
easat-5446	99	13	error	error	NOUN
easat-5446	99	14	.	.	PUNCT
easat-5446	100	1	overall	overall	ADV
easat-5446	100	2	,	,	PUNCT
easat-5446	100	3	the	the	DET
easat-5446	100	4	results	result	NOUN
easat-5446	100	5	confirm	confirm	VERB
easat-5446	100	6	the	the	DET
easat-5446	100	7	suitability	suitability	NOUN
easat-5446	100	8	of	of	ADP
easat-5446	100	9	the	the	DET
easat-5446	100	10	scales	scale	NOUN
easat-5446	100	11	for	for	ADP
easat-5446	100	12	accurately	accurately	ADV
easat-5446	100	13	and	and	CCONJ
easat-5446	100	14	consistently	consistently	ADV
easat-5446	100	15	measuring	measure	VERB
easat-5446	100	16	the	the	DET
easat-5446	100	17	latent	latent	NOUN
easat-5446	100	18	variables	variable	NOUN
easat-5446	100	19	involved	involve	VERB
easat-5446	100	20	in	in	ADP
easat-5446	100	21	the	the	DET
easat-5446	100	22	study	study	NOUN
easat-5446	100	23	:	:	PUNCT
easat-5446	100	24	1193	1193	NUM
easat-5446	100	25	edelweiss	edelweiss	PROPN
easat-5446	100	26	applied	apply	VERB
easat-5446	100	27	science	science	NOUN
easat-5446	100	28	and	and	CCONJ
easat-5446	100	29	technology	technology	NOUN
easat-5446	100	30	issn	issn	PROPN
easat-5446	100	31	:	:	PUNCT
easat-5446	100	32	2576	2576	NUM
easat-5446	100	33	-	-	SYM
easat-5446	100	34	8484	8484	NUM
easat-5446	100	35	vol	vol	NOUN
easat-5446	100	36	.	.	PROPN
easat-5446	101	1	9	9	NUM
easat-5446	101	2	,	,	PUNCT
easat-5446	101	3	no	no	INTJ
easat-5446	101	4	.	.	NOUN
easat-5446	102	1	3	3	NUM
easat-5446	102	2	:	:	SYM
easat-5446	102	3	1189	1189	NUM
easat-5446	102	4	-	-	SYM
easat-5446	102	5	1201	1201	NUM
easat-5446	102	6	,	,	PUNCT
easat-5446	102	7	2025	2025	NUM
easat-5446	102	8	doi	doi	NOUN
easat-5446	102	9	:	:	PUNCT
easat-5446	102	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	102	11	©	©	PROPN
easat-5446	102	12	2025	2025	NUM
easat-5446	102	13	by	by	ADP
easat-5446	102	14	the	the	DET
easat-5446	102	15	authors	author	NOUN
easat-5446	102	16	;	;	PUNCT
easat-5446	102	17	licensee	licensee	PROPN
easat-5446	102	18	learning	learn	VERB
easat-5446	102	19	gate	gate	NOUN
easat-5446	102	20	table	table	NOUN
easat-5446	102	21	1	1	NUM
easat-5446	102	22	.	.	PUNCT
easat-5446	102	23	reliability	reliability	NOUN
easat-5446	102	24	indices	index	NOUN
easat-5446	102	25	.	.	PUNCT
easat-5446	103	1	variable	variable	ADJ
easat-5446	103	2	α	α	PROPN
easat-5446	103	3	ω₁	ω₁	NOUN
easat-5446	103	4	ω₂	ω₂	AUX
easat-5446	103	5	ω₃	ω₃	NOUN
easat-5446	103	6	ave	ave	PROPN
easat-5446	103	7	cm	cm	PROPN
easat-5446	103	8	0.74	0.74	NUM
easat-5446	103	9	0.75	0.75	NUM
easat-5446	103	10	0.75	0.75	NUM
easat-5446	103	11	0.75	0.75	NUM
easat-5446	103	12	0.50	0.50	NUM
easat-5446	103	13	it	it	PRON
easat-5446	103	14	0.82	0.82	NUM
easat-5446	103	15	0.82	0.82	NUM
easat-5446	103	16	0.82	0.82	NUM
easat-5446	103	17	0.82	0.82	NUM
easat-5446	103	18	0.60	0.60	NUM
easat-5446	103	19	pr	pr	NOUN
easat-5446	103	20	0.89	0.89	NUM
easat-5446	103	21	0.90	0.90	NUM
easat-5446	103	22	0.90	0.90	NUM
easat-5446	103	23	0.90	0.90	NUM
easat-5446	103	24	0.69	0.69	NUM
easat-5446	103	25	in	in	ADP
easat-5446	103	26	0.77	0.77	NUM
easat-5446	103	27	0.78	0.78	NUM
easat-5446	103	28	0.78	0.78	NUM
easat-5446	103	29	0.78	0.78	NUM
easat-5446	103	30	0.54	0.54	NUM
easat-5446	103	31	sa	sa	NOUN
easat-5446	103	32	0.88	0.88	NUM
easat-5446	103	33	0.89	0.89	NUM
easat-5446	103	34	0.89	0.89	NUM
easat-5446	103	35	0.89	0.89	NUM
easat-5446	103	36	0.72	0.72	NUM
easat-5446	103	37	ed	ed	NOUN
easat-5446	103	38	0.91	0.91	NUM
easat-5446	103	39	0.91	0.91	NUM
easat-5446	103	40	0.91	0.91	NUM
easat-5446	103	41	0.90	0.90	NUM
easat-5446	103	42	0.71	0.71	NUM
easat-5446	103	43	in	in	ADP
easat-5446	103	44	the	the	DET
easat-5446	103	45	exploratory	exploratory	ADJ
easat-5446	103	46	factor	factor	NOUN
easat-5446	103	47	analysis	analysis	NOUN
easat-5446	103	48	(	(	PUNCT
easat-5446	103	49	efa	efa	PROPN
easat-5446	103	50	)	)	PUNCT
easat-5446	103	51	,	,	PUNCT
easat-5446	103	52	the	the	DET
easat-5446	103	53	following	follow	VERB
easat-5446	103	54	criteria	criterion	NOUN
easat-5446	103	55	were	be	AUX
easat-5446	103	56	applied	apply	VERB
easat-5446	103	57	:	:	PUNCT
easat-5446	103	58	the	the	DET
easat-5446	103	59	minimum	minimum	ADJ
easat-5446	103	60	residual	residual	ADJ
easat-5446	103	61	extraction	extraction	NOUN
easat-5446	103	62	method	method	NOUN
easat-5446	103	63	with	with	ADP
easat-5446	103	64	oblimin	oblimin	NOUN
easat-5446	103	65	rotation	rotation	NOUN
easat-5446	103	66	,	,	PUNCT
easat-5446	103	67	and	and	CCONJ
easat-5446	103	68	the	the	DET
easat-5446	103	69	number	number	NOUN
easat-5446	103	70	of	of	ADP
easat-5446	103	71	factors	factor	NOUN
easat-5446	103	72	was	be	AUX
easat-5446	103	73	determined	determine	VERB
easat-5446	103	74	using	use	VERB
easat-5446	103	75	parallel	parallel	ADJ
easat-5446	103	76	analysis	analysis	NOUN
easat-5446	103	77	.	.	PUNCT
easat-5446	104	1	the	the	DET
easat-5446	104	2	results	result	NOUN
easat-5446	104	3	indicated	indicate	VERB
easat-5446	104	4	a	a	DET
easat-5446	104	5	satisfactory	satisfactory	ADJ
easat-5446	104	6	fit	fit	NOUN
easat-5446	104	7	for	for	ADP
easat-5446	104	8	the	the	DET
easat-5446	104	9	six	six	NUM
easat-5446	104	10	-	-	PUNCT
easat-5446	104	11	factor	factor	NOUN
easat-5446	104	12	model	model	NOUN
easat-5446	104	13	,	,	PUNCT
easat-5446	104	14	with	with	ADP
easat-5446	104	15	a	a	DET
easat-5446	104	16	kaiser	kaiser	NOUN
easat-5446	104	17	-	-	PUNCT
easat-5446	104	18	meyerolkin	meyerolkin	PROPN
easat-5446	104	19	(	(	PUNCT
easat-5446	104	20	kmo	kmo	NOUN
easat-5446	104	21	)	)	PUNCT
easat-5446	104	22	measure	measure	NOUN
easat-5446	104	23	of	of	ADP
easat-5446	104	24	0.900	0.900	NUM
easat-5446	104	25	.	.	PUNCT
easat-5446	105	1	to	to	PART
easat-5446	105	2	assess	assess	VERB
easat-5446	105	3	the	the	DET
easat-5446	105	4	model	model	NOUN
easat-5446	105	5	's	's	PART
easat-5446	105	6	stability	stability	NOUN
easat-5446	105	7	,	,	PUNCT
easat-5446	105	8	a	a	DET
easat-5446	105	9	confirmatory	confirmatory	NOUN
easat-5446	105	10	factor	factor	NOUN
easat-5446	105	11	analysis	analysis	NOUN
easat-5446	105	12	(	(	PUNCT
easat-5446	105	13	cfa	cfa	NOUN
easat-5446	105	14	)	)	PUNCT
easat-5446	105	15	was	be	AUX
easat-5446	105	16	conducted	conduct	VERB
easat-5446	105	17	,	,	PUNCT
easat-5446	105	18	providing	provide	VERB
easat-5446	105	19	additional	additional	ADJ
easat-5446	105	20	fit	fit	ADJ
easat-5446	105	21	indices	index	NOUN
easat-5446	105	22	to	to	PART
easat-5446	105	23	compare	compare	VERB
easat-5446	105	24	the	the	DET
easat-5446	105	25	theoretical	theoretical	ADJ
easat-5446	105	26	and	and	CCONJ
easat-5446	105	27	observed	observed	ADJ
easat-5446	105	28	matrices	matrix	NOUN
easat-5446	105	29	.	.	PUNCT
easat-5446	106	1	the	the	DET
easat-5446	106	2	results	result	NOUN
easat-5446	106	3	included	include	VERB
easat-5446	106	4	a	a	DET
easat-5446	106	5	root	root	NOUN
easat-5446	106	6	mean	mean	NOUN
easat-5446	106	7	square	square	ADJ
easat-5446	106	8	error	error	NOUN
easat-5446	106	9	of	of	ADP
easat-5446	106	10	approximation	approximation	NOUN
easat-5446	106	11	(	(	PUNCT
easat-5446	106	12	rmsea	rmsea	NOUN
easat-5446	106	13	)	)	PUNCT
easat-5446	106	14	of	of	ADP
easat-5446	106	15	0.07	0.07	NUM
easat-5446	106	16	,	,	PUNCT
easat-5446	106	17	a	a	DET
easat-5446	106	18	standardized	standardized	ADJ
easat-5446	106	19	root	root	NOUN
easat-5446	106	20	mean	mean	NOUN
easat-5446	106	21	square	square	ADJ
easat-5446	106	22	residual	residual	ADJ
easat-5446	106	23	(	(	PUNCT
easat-5446	106	24	srmr	srmr	PROPN
easat-5446	106	25	)	)	PUNCT
easat-5446	106	26	of	of	ADP
easat-5446	106	27	0.04	0.04	NUM
easat-5446	106	28	,	,	PUNCT
easat-5446	106	29	a	a	DET
easat-5446	106	30	comparative	comparative	ADJ
easat-5446	106	31	fit	fit	ADJ
easat-5446	106	32	index	index	NOUN
easat-5446	106	33	(	(	PUNCT
easat-5446	106	34	cfi	cfi	PROPN
easat-5446	106	35	)	)	PUNCT
easat-5446	106	36	of	of	ADP
easat-5446	106	37	0.94	0.94	NUM
easat-5446	106	38	,	,	PUNCT
easat-5446	106	39	a	a	DET
easat-5446	106	40	tucker	tucker	PROPN
easat-5446	106	41	-	-	PUNCT
easat-5446	106	42	lewis	lewis	PROPN
easat-5446	106	43	index	index	NOUN
easat-5446	106	44	(	(	PUNCT
easat-5446	106	45	tli	tli	NOUN
easat-5446	106	46	)	)	PUNCT
easat-5446	106	47	of	of	ADP
easat-5446	106	48	0.93	0.93	NUM
easat-5446	106	49	,	,	PUNCT
easat-5446	106	50	and	and	CCONJ
easat-5446	106	51	a	a	DET
easat-5446	106	52	goodness	goodness	NOUN
easat-5446	106	53	of	of	ADP
easat-5446	106	54	fit	fit	ADJ
easat-5446	106	55	index	index	NOUN
easat-5446	106	56	(	(	PUNCT
easat-5446	106	57	gfi	gfi	PROPN
easat-5446	106	58	)	)	PUNCT
easat-5446	106	59	of	of	ADP
easat-5446	106	60	0.97	0.97	NUM
easat-5446	106	61	,	,	PUNCT
easat-5446	106	62	all	all	PRON
easat-5446	106	63	of	of	ADP
easat-5446	106	64	which	which	PRON
easat-5446	106	65	were	be	AUX
easat-5446	106	66	considered	consider	VERB
easat-5446	106	67	satisfactory	satisfactory	ADJ
easat-5446	106	68	.	.	PUNCT
easat-5446	107	1	table	table	NOUN
easat-5446	107	2	2	2	NUM
easat-5446	107	3	presents	present	VERB
easat-5446	107	4	the	the	DET
easat-5446	107	5	factor	factor	NOUN
easat-5446	107	6	loadings	loading	NOUN
easat-5446	107	7	obtained	obtain	VERB
easat-5446	107	8	using	use	VERB
easat-5446	107	9	smartpls	smartpls	NOUN
easat-5446	107	10	,	,	PUNCT
easat-5446	107	11	indicating	indicate	VERB
easat-5446	107	12	the	the	DET
easat-5446	107	13	strength	strength	NOUN
easat-5446	107	14	of	of	ADP
easat-5446	107	15	the	the	DET
easat-5446	107	16	relationship	relationship	NOUN
easat-5446	107	17	between	between	ADP
easat-5446	107	18	each	each	DET
easat-5446	107	19	item	item	NOUN
easat-5446	107	20	and	and	CCONJ
easat-5446	107	21	its	its	PRON
easat-5446	107	22	respective	respective	ADJ
easat-5446	107	23	latent	latent	NOUN
easat-5446	107	24	construct	construct	NOUN
easat-5446	107	25	.	.	PUNCT
easat-5446	108	1	notably	notably	ADV
easat-5446	108	2	,	,	PUNCT
easat-5446	108	3	the	the	DET
easat-5446	108	4	items	item	NOUN
easat-5446	108	5	cm1	cm1	PROPN
easat-5446	108	6	,	,	PUNCT
easat-5446	108	7	cm2	cm2	NOUN
easat-5446	108	8	,	,	PUNCT
easat-5446	108	9	and	and	CCONJ
easat-5446	108	10	cm3	cm3	NOUN
easat-5446	108	11	for	for	ADP
easat-5446	108	12	"	"	PUNCT
easat-5446	108	13	comfort	comfort	NOUN
easat-5446	108	14	"	"	PUNCT
easat-5446	108	15	exhibited	exhibit	VERB
easat-5446	108	16	strong	strong	ADJ
easat-5446	108	17	factor	factor	NOUN
easat-5446	108	18	loadings	loading	NOUN
easat-5446	108	19	of	of	ADP
easat-5446	108	20	0.818	0.818	NUM
easat-5446	108	21	,	,	PUNCT
easat-5446	108	22	0.848	0.848	NUM
easat-5446	108	23	,	,	PUNCT
easat-5446	108	24	and	and	CCONJ
easat-5446	108	25	0.819	0.819	NUM
easat-5446	108	26	,	,	PUNCT
easat-5446	108	27	respectively	respectively	ADV
easat-5446	108	28	,	,	PUNCT
easat-5446	108	29	underscoring	underscore	VERB
easat-5446	108	30	the	the	DET
easat-5446	108	31	reliability	reliability	NOUN
easat-5446	108	32	of	of	ADP
easat-5446	108	33	the	the	DET
easat-5446	108	34	construct	construct	NOUN
easat-5446	108	35	.	.	PUNCT
easat-5446	109	1	similarly	similarly	ADV
easat-5446	109	2	,	,	PUNCT
easat-5446	109	3	the	the	DET
easat-5446	109	4	"	"	PUNCT
easat-5446	109	5	mood	mood	NOUN
easat-5446	109	6	"	"	PUNCT
easat-5446	109	7	items	item	NOUN
easat-5446	109	8	ed1	ed1	PROPN
easat-5446	109	9	to	to	ADP
easat-5446	109	10	ed4	ed4	NUM
easat-5446	109	11	,	,	PUNCT
easat-5446	109	12	with	with	ADP
easat-5446	109	13	loadings	loading	NOUN
easat-5446	109	14	ranging	range	VERB
easat-5446	109	15	from	from	ADP
easat-5446	109	16	0.835	0.835	NUM
easat-5446	109	17	to	to	ADP
easat-5446	109	18	0.919	0.919	NUM
easat-5446	109	19	,	,	PUNCT
easat-5446	109	20	effectively	effectively	ADV
easat-5446	109	21	captured	capture	VERB
easat-5446	109	22	respondents	respondent	NOUN
easat-5446	109	23	'	'	PART
easat-5446	109	24	emotional	emotional	ADJ
easat-5446	109	25	and	and	CCONJ
easat-5446	109	26	psychological	psychological	ADJ
easat-5446	109	27	states	state	NOUN
easat-5446	109	28	.	.	PUNCT
easat-5446	110	1	for	for	ADP
easat-5446	110	2	"	"	PUNCT
easat-5446	110	3	establishment	establishment	NOUN
easat-5446	110	4	innovation	innovation	NOUN
easat-5446	110	5	"	"	PUNCT
easat-5446	110	6	,	,	PUNCT
easat-5446	110	7	items	item	NOUN
easat-5446	110	8	in1	in1	ADJ
easat-5446	110	9	through	through	ADP
easat-5446	110	10	in3	in3	PROPN
easat-5446	110	11	demonstrated	demonstrate	VERB
easat-5446	110	12	loadings	loading	NOUN
easat-5446	110	13	between	between	ADP
easat-5446	110	14	0.816	0.816	NUM
easat-5446	110	15	and	and	CCONJ
easat-5446	110	16	0.877	0.877	NUM
easat-5446	110	17	,	,	PUNCT
easat-5446	110	18	with	with	ADP
easat-5446	110	19	in3	in3	PROPN
easat-5446	110	20	being	be	AUX
easat-5446	110	21	the	the	DET
easat-5446	110	22	most	most	ADV
easat-5446	110	23	representative	representative	NOUN
easat-5446	110	24	.	.	PUNCT
easat-5446	111	1	the	the	DET
easat-5446	111	2	"	"	PUNCT
easat-5446	111	3	purchase	purchase	NOUN
easat-5446	111	4	intention	intention	NOUN
easat-5446	111	5	"	"	PUNCT
easat-5446	111	6	construct	construct	NOUN
easat-5446	111	7	was	be	AUX
easat-5446	111	8	robustly	robustly	ADV
easat-5446	111	9	measured	measure	VERB
easat-5446	111	10	by	by	ADP
easat-5446	111	11	it1	it1	PROPN
easat-5446	111	12	,	,	PUNCT
easat-5446	111	13	it2	it2	PROPN
easat-5446	111	14	,	,	PUNCT
easat-5446	111	15	and	and	CCONJ
easat-5446	111	16	it3	it3	NOUN
easat-5446	111	17	,	,	PUNCT
easat-5446	111	18	with	with	ADP
easat-5446	111	19	loadings	loading	NOUN
easat-5446	111	20	of	of	ADP
easat-5446	111	21	0.850	0.850	NUM
easat-5446	111	22	,	,	PUNCT
easat-5446	111	23	0.857	0.857	NUM
easat-5446	111	24	,	,	PUNCT
easat-5446	111	25	and	and	CCONJ
easat-5446	111	26	0.877	0.877	NUM
easat-5446	111	27	,	,	PUNCT
easat-5446	111	28	respectively	respectively	ADV
easat-5446	111	29	.	.	PUNCT
easat-5446	112	1	in	in	ADP
easat-5446	112	2	the	the	DET
easat-5446	112	3	case	case	NOUN
easat-5446	112	4	of	of	ADP
easat-5446	112	5	"	"	PUNCT
easat-5446	112	6	perceived	perceive	VERB
easat-5446	112	7	price	price	NOUN
easat-5446	112	8	"	"	PUNCT
easat-5446	112	9	,	,	PUNCT
easat-5446	112	10	items	item	NOUN
easat-5446	112	11	pr1	pr1	NOUN
easat-5446	112	12	to	to	PART
easat-5446	112	13	pr4	pr4	PROPN
easat-5446	112	14	exhibited	exhibit	VERB
easat-5446	112	15	high	high	ADJ
easat-5446	112	16	loadings	loading	NOUN
easat-5446	112	17	,	,	PUNCT
easat-5446	112	18	particularly	particularly	ADV
easat-5446	112	19	pr2	pr2	PROPN
easat-5446	112	20	,	,	PUNCT
easat-5446	112	21	which	which	PRON
easat-5446	112	22	had	have	VERB
easat-5446	112	23	the	the	DET
easat-5446	112	24	highest	high	ADJ
easat-5446	112	25	at	at	ADP
easat-5446	112	26	0.928	0.928	NUM
easat-5446	112	27	,	,	PUNCT
easat-5446	112	28	accurately	accurately	ADV
easat-5446	112	29	capturing	capture	VERB
easat-5446	112	30	consumer	consumer	NOUN
easat-5446	112	31	price	price	NOUN
easat-5446	112	32	perceptions	perception	NOUN
easat-5446	112	33	.	.	PUNCT
easat-5446	113	1	finally	finally	ADV
easat-5446	113	2	,	,	PUNCT
easat-5446	113	3	items	item	NOUN
easat-5446	113	4	sa1	sa1	PROPN
easat-5446	113	5	,	,	PUNCT
easat-5446	113	6	sa2	sa2	PROPN
easat-5446	113	7	,	,	PUNCT
easat-5446	113	8	and	and	CCONJ
easat-5446	113	9	sa3	sa3	NOUN
easat-5446	113	10	reliably	reliably	ADV
easat-5446	113	11	measured	measure	VERB
easat-5446	113	12	"	"	PUNCT
easat-5446	113	13	customer	customer	NOUN
easat-5446	113	14	satisfaction	satisfaction	NOUN
easat-5446	113	15	,	,	PUNCT
easat-5446	113	16	"	"	PUNCT
easat-5446	113	17	with	with	ADP
easat-5446	113	18	sa2	sa2	NOUN
easat-5446	113	19	standing	stand	VERB
easat-5446	113	20	out	out	ADP
easat-5446	113	21	with	with	ADP
easat-5446	113	22	a	a	DET
easat-5446	113	23	loading	loading	NOUN
easat-5446	113	24	of	of	ADP
easat-5446	113	25	0.923	0.923	NUM
easat-5446	113	26	.	.	PUNCT
easat-5446	114	1	these	these	DET
easat-5446	114	2	high	high	ADJ
easat-5446	114	3	factor	factor	NOUN
easat-5446	114	4	loadings	loading	NOUN
easat-5446	114	5	indicate	indicate	VERB
easat-5446	114	6	strong	strong	ADJ
easat-5446	114	7	convergent	convergent	ADJ
easat-5446	114	8	validity	validity	NOUN
easat-5446	114	9	for	for	ADP
easat-5446	114	10	each	each	DET
easat-5446	114	11	construct	construct	NOUN
easat-5446	114	12	,	,	PUNCT
easat-5446	114	13	confirming	confirm	VERB
easat-5446	114	14	that	that	SCONJ
easat-5446	114	15	the	the	DET
easat-5446	114	16	items	item	NOUN
easat-5446	114	17	effectively	effectively	ADV
easat-5446	114	18	represent	represent	VERB
easat-5446	114	19	their	their	PRON
easat-5446	114	20	theoretical	theoretical	ADJ
easat-5446	114	21	dimensions	dimension	NOUN
easat-5446	114	22	.	.	PUNCT
easat-5446	115	1	this	this	PRON
easat-5446	115	2	provides	provide	VERB
easat-5446	115	3	a	a	DET
easat-5446	115	4	solid	solid	ADJ
easat-5446	115	5	foundation	foundation	NOUN
easat-5446	115	6	for	for	ADP
easat-5446	115	7	further	further	ADJ
easat-5446	115	8	analysis	analysis	NOUN
easat-5446	115	9	and	and	CCONJ
easat-5446	115	10	conclusions	conclusion	NOUN
easat-5446	115	11	.	.	PUNCT
easat-5446	116	1	1194	1194	NUM
easat-5446	116	2	edelweiss	edelweiss	PROPN
easat-5446	116	3	applied	apply	VERB
easat-5446	116	4	science	science	NOUN
easat-5446	116	5	and	and	CCONJ
easat-5446	116	6	technology	technology	NOUN
easat-5446	116	7	issn	issn	PROPN
easat-5446	116	8	:	:	PUNCT
easat-5446	116	9	2576	2576	NUM
easat-5446	116	10	-	-	SYM
easat-5446	116	11	8484	8484	NUM
easat-5446	116	12	vol	vol	NOUN
easat-5446	116	13	.	.	PROPN
easat-5446	117	1	9	9	NUM
easat-5446	117	2	,	,	PUNCT
easat-5446	117	3	no	no	INTJ
easat-5446	117	4	.	.	NOUN
easat-5446	118	1	3	3	NUM
easat-5446	118	2	:	:	SYM
easat-5446	118	3	1189	1189	NUM
easat-5446	118	4	-	-	SYM
easat-5446	118	5	1201	1201	NUM
easat-5446	118	6	,	,	PUNCT
easat-5446	118	7	2025	2025	NUM
easat-5446	118	8	doi	doi	NOUN
easat-5446	118	9	:	:	PUNCT
easat-5446	118	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	118	11	©	©	PROPN
easat-5446	118	12	2025	2025	NUM
easat-5446	118	13	by	by	ADP
easat-5446	118	14	the	the	DET
easat-5446	118	15	authors	author	NOUN
easat-5446	118	16	;	;	PUNCT
easat-5446	118	17	licensee	licensee	PROPN
easat-5446	118	18	learning	learn	VERB
easat-5446	118	19	gate	gate	NOUN
easat-5446	118	20	table	table	NOUN
easat-5446	118	21	2	2	NUM
easat-5446	118	22	.	.	PUNCT
easat-5446	119	1	external	external	ADJ
easat-5446	119	2	loads	load	NOUN
easat-5446	119	3	smart	smart	ADJ
easat-5446	119	4	pls	pls	INTJ
easat-5446	119	5	.	.	PUNCT
easat-5446	119	6	comfort	comfort	PROPN
easat-5446	119	7	(	(	PUNCT
easat-5446	119	8	cm	cm	NOUN
easat-5446	119	9	)	)	PUNCT
easat-5446	119	10	state	state	NOUN
easat-5446	119	11	of	of	ADP
easat-5446	119	12	mind	mind	NOUN
easat-5446	119	13	(	(	PUNCT
easat-5446	119	14	ed	ed	NOUN
easat-5446	119	15	)	)	PUNCT
easat-5446	119	16	establishment	establishment	NOUN
easat-5446	119	17	innovation	innovation	NOUN
easat-5446	119	18	(	(	PUNCT
easat-5446	119	19	in	in	ADP
easat-5446	119	20	)	)	PUNCT
easat-5446	119	21	purchase	purchase	NOUN
easat-5446	119	22	intention	intention	NOUN
easat-5446	119	23	(	(	PUNCT
easat-5446	119	24	it	it	PRON
easat-5446	119	25	)	)	PUNCT
easat-5446	119	26	perceived	perceive	VERB
easat-5446	119	27	price	price	NOUN
easat-5446	119	28	(	(	PUNCT
easat-5446	119	29	pr	pr	NOUN
easat-5446	119	30	)	)	PUNCT
easat-5446	119	31	customer	customer	NOUN
easat-5446	119	32	satisfaction	satisfaction	NOUN
easat-5446	119	33	(	(	PUNCT
easat-5446	119	34	sa	sa	PROPN
easat-5446	119	35	)	)	PUNCT
easat-5446	119	36	cm1	cm1	NOUN
easat-5446	119	37	0.818	0.818	NUM
easat-5446	119	38	cm2	cm2	PROPN
easat-5446	119	39	0.848	0.848	NUM
easat-5446	119	40	cm3	cm3	NOUN
easat-5446	119	41	0.819	0.819	NUM
easat-5446	119	42	ed1	ed1	PROPN
easat-5446	119	43	0.892	0.892	NUM
easat-5446	119	44	ed2	ed2	NOUN
easat-5446	119	45	0.919	0.919	NUM
easat-5446	120	1	ed3	ed3	PROPN
easat-5446	120	2	0.882	0.882	NUM
easat-5446	120	3	ed4	ed4	NUM
easat-5446	120	4	0.835	0.835	NUM
easat-5446	120	5	in1	in1	NOUN
easat-5446	120	6	0.816	0.816	NUM
easat-5446	120	7	in2	in2	PROPN
easat-5446	120	8	0.828	0.828	NUM
easat-5446	120	9	in3	in3	PROPN
easat-5446	120	10	0.877	0.877	NUM
easat-5446	120	11	it1	it1	PROPN
easat-5446	120	12	0.850	0.850	NUM
easat-5446	120	13	it2	it2	NOUN
easat-5446	120	14	0.857	0.857	NUM
easat-5446	120	15	it3	it3	NOUN
easat-5446	120	16	0.877	0.877	NUM
easat-5446	120	17	pr1	pr1	NOUN
easat-5446	120	18	0.823	0.823	NUM
easat-5446	120	19	pr2	pr2	NOUN
easat-5446	120	20	0.928	0.928	NUM
easat-5446	120	21	pr3	pr3	NOUN
easat-5446	120	22	0.858	0.858	NUM
easat-5446	120	23	pr4	pr4	NOUN
easat-5446	120	24	0.905	0.905	NUM
easat-5446	120	25	sa1	sa1	NOUN
easat-5446	120	26	0.893	0.893	NUM
easat-5446	120	27	sa2	sa2	NOUN
easat-5446	120	28	0.923	0.923	NUM
easat-5446	120	29	sa3	sa3	NOUN
easat-5446	120	30	0.881	0.881	NUM
easat-5446	120	31	table	table	NOUN
easat-5446	120	32	3	3	NUM
easat-5446	120	33	presents	present	VERB
easat-5446	120	34	the	the	DET
easat-5446	120	35	construct	construct	NOUN
easat-5446	120	36	validity	validity	NOUN
easat-5446	120	37	and	and	CCONJ
easat-5446	120	38	reliability	reliability	NOUN
easat-5446	120	39	metrics	metric	NOUN
easat-5446	120	40	of	of	ADP
easat-5446	120	41	the	the	DET
easat-5446	120	42	study	study	NOUN
easat-5446	120	43	.	.	PUNCT
easat-5446	121	1	it	it	PRON
easat-5446	121	2	includes	include	VERB
easat-5446	121	3	each	each	DET
easat-5446	121	4	construct	construct	NOUN
easat-5446	121	5	's	's	PART
easat-5446	121	6	average	average	ADJ
easat-5446	121	7	variance	variance	NOUN
easat-5446	121	8	extracted	extract	VERB
easat-5446	121	9	(	(	PUNCT
easat-5446	121	10	ave	ave	PROPN
easat-5446	121	11	)	)	PUNCT
easat-5446	121	12	,	,	PUNCT
easat-5446	121	13	standardized	standardized	ADJ
easat-5446	121	14	and	and	CCONJ
easat-5446	121	15	unstandardized	unstandardized	ADJ
easat-5446	121	16	cronbach	cronbach	NOUN
easat-5446	121	17	's	's	PART
easat-5446	121	18	alpha	alpha	NOUN
easat-5446	121	19	,	,	PUNCT
easat-5446	121	20	and	and	CCONJ
easat-5446	121	21	composite	composite	ADJ
easat-5446	121	22	reliability	reliability	NOUN
easat-5446	121	23	.	.	PUNCT
easat-5446	122	1	the	the	DET
easat-5446	122	2	comfort	comfort	NOUN
easat-5446	122	3	(	(	PUNCT
easat-5446	122	4	cm	cm	NOUN
easat-5446	122	5	)	)	PUNCT
easat-5446	122	6	construct	construct	NOUN
easat-5446	122	7	has	have	VERB
easat-5446	122	8	a	a	DET
easat-5446	122	9	standardized	standardized	ADJ
easat-5446	122	10	cronbach	cronbach	NOUN
easat-5446	122	11	's	's	PART
easat-5446	122	12	alpha	alpha	NOUN
easat-5446	122	13	of	of	ADP
easat-5446	122	14	0.744	0.744	NUM
easat-5446	122	15	and	and	CCONJ
easat-5446	122	16	an	an	DET
easat-5446	122	17	unstandardized	unstandardized	ADJ
easat-5446	122	18	value	value	NOUN
easat-5446	122	19	of	of	ADP
easat-5446	122	20	0.743	0.743	NUM
easat-5446	122	21	,	,	PUNCT
easat-5446	122	22	showing	show	VERB
easat-5446	122	23	minimal	minimal	ADJ
easat-5446	122	24	variation	variation	NOUN
easat-5446	122	25	.	.	PUNCT
easat-5446	123	1	it	it	PRON
easat-5446	123	2	also	also	ADV
easat-5446	123	3	exhibits	exhibit	VERB
easat-5446	123	4	a	a	DET
easat-5446	123	5	composite	composite	ADJ
easat-5446	123	6	reliability	reliability	NOUN
easat-5446	123	7	of	of	ADP
easat-5446	123	8	0.748	0.748	NUM
easat-5446	123	9	and	and	CCONJ
easat-5446	123	10	an	an	DET
easat-5446	123	11	ave	ave	NOUN
easat-5446	123	12	of	of	ADP
easat-5446	123	13	0.502	0.502	NUM
easat-5446	123	14	,	,	PUNCT
easat-5446	123	15	indicating	indicate	VERB
easat-5446	123	16	sufficient	sufficient	ADJ
easat-5446	123	17	reliability	reliability	NOUN
easat-5446	123	18	with	with	ADP
easat-5446	123	19	marginal	marginal	ADJ
easat-5446	123	20	convergent	convergent	NOUN
easat-5446	123	21	validity	validity	NOUN
easat-5446	123	22	.	.	PUNCT
easat-5446	124	1	customer	customer	NOUN
easat-5446	124	2	satisfaction	satisfaction	NOUN
easat-5446	124	3	(	(	PUNCT
easat-5446	124	4	sa	sa	NOUN
easat-5446	124	5	)	)	PUNCT
easat-5446	124	6	demonstrates	demonstrate	VERB
easat-5446	124	7	high	high	ADJ
easat-5446	124	8	reliability	reliability	NOUN
easat-5446	124	9	,	,	PUNCT
easat-5446	124	10	with	with	ADP
easat-5446	124	11	cronbach	cronbach	NOUN
easat-5446	124	12	's	's	PART
easat-5446	124	13	alpha	alpha	ADJ
easat-5446	124	14	values	value	NOUN
easat-5446	124	15	of	of	ADP
easat-5446	124	16	0.883	0.883	NUM
easat-5446	124	17	,	,	PUNCT
easat-5446	124	18	a	a	DET
easat-5446	124	19	composite	composite	ADJ
easat-5446	124	20	reliability	reliability	NOUN
easat-5446	124	21	of	of	ADP
easat-5446	124	22	0.846	0.846	NUM
easat-5446	124	23	,	,	PUNCT
easat-5446	124	24	and	and	CCONJ
easat-5446	124	25	an	an	DET
easat-5446	124	26	ave	ave	NOUN
easat-5446	124	27	of	of	ADP
easat-5446	124	28	0.647	0.647	NUM
easat-5446	124	29	,	,	PUNCT
easat-5446	124	30	suggesting	suggest	VERB
easat-5446	124	31	strong	strong	ADJ
easat-5446	124	32	internal	internal	ADJ
easat-5446	124	33	consistency	consistency	NOUN
easat-5446	124	34	and	and	CCONJ
easat-5446	124	35	good	good	ADJ
easat-5446	124	36	construct	construct	VERB
easat-5446	124	37	validity	validity	NOUN
easat-5446	124	38	.	.	PUNCT
easat-5446	125	1	establishment	establishment	NOUN
easat-5446	125	2	innovation	innovation	NOUN
easat-5446	125	3	(	(	PUNCT
easat-5446	125	4	in	in	ADP
easat-5446	125	5	)	)	PUNCT
easat-5446	125	6	presents	present	VERB
easat-5446	125	7	cronbach	cronbach	NOUN
easat-5446	125	8	's	's	PART
easat-5446	125	9	alpha	alpha	ADJ
easat-5446	125	10	values	value	NOUN
easat-5446	125	11	around	around	ADP
easat-5446	125	12	0.773	0.773	NUM
easat-5446	125	13	,	,	PUNCT
easat-5446	125	14	with	with	ADP
easat-5446	125	15	composite	composite	ADJ
easat-5446	125	16	reliability	reliability	NOUN
easat-5446	125	17	also	also	ADV
easat-5446	125	18	at	at	ADP
easat-5446	125	19	0.773	0.773	NUM
easat-5446	125	20	and	and	CCONJ
easat-5446	125	21	an	an	DET
easat-5446	125	22	ave	ave	NOUN
easat-5446	125	23	of	of	ADP
easat-5446	125	24	0.542	0.542	NUM
easat-5446	125	25	,	,	PUNCT
easat-5446	125	26	reflecting	reflect	VERB
easat-5446	125	27	adequate	adequate	ADJ
easat-5446	125	28	reliability	reliability	NOUN
easat-5446	125	29	and	and	CCONJ
easat-5446	125	30	convergent	convergent	NOUN
easat-5446	125	31	validity	validity	NOUN
easat-5446	125	32	.	.	PUNCT
easat-5446	126	1	mood	mood	NOUN
easat-5446	126	2	(	(	PUNCT
easat-5446	126	3	ed	ed	NOUN
easat-5446	126	4	)	)	PUNCT
easat-5446	126	5	exhibits	exhibit	VERB
easat-5446	126	6	high	high	ADJ
easat-5446	126	7	reliability	reliability	NOUN
easat-5446	126	8	,	,	PUNCT
easat-5446	126	9	with	with	ADP
easat-5446	126	10	cronbach	cronbach	NOUN
easat-5446	126	11	's	's	PART
easat-5446	126	12	alpha	alpha	ADJ
easat-5446	126	13	values	value	NOUN
easat-5446	126	14	of	of	ADP
easat-5446	126	15	0.896	0.896	NUM
easat-5446	126	16	,	,	PUNCT
easat-5446	126	17	the	the	DET
easat-5446	126	18	highest	high	ADJ
easat-5446	126	19	composite	composite	ADJ
easat-5446	126	20	reliability	reliability	NOUN
easat-5446	126	21	at	at	ADP
easat-5446	126	22	0.901	0.901	NUM
easat-5446	126	23	,	,	PUNCT
easat-5446	126	24	and	and	CCONJ
easat-5446	126	25	an	an	DET
easat-5446	126	26	ave	ave	NOUN
easat-5446	126	27	of	of	ADP
easat-5446	126	28	0.754	0.754	NUM
easat-5446	126	29	,	,	PUNCT
easat-5446	126	30	indicating	indicate	VERB
easat-5446	126	31	superior	superior	ADJ
easat-5446	126	32	measurement	measurement	NOUN
easat-5446	126	33	precision	precision	NOUN
easat-5446	126	34	.	.	PUNCT
easat-5446	127	1	perceived	perceive	VERB
easat-5446	127	2	price	price	NOUN
easat-5446	127	3	(	(	PUNCT
easat-5446	127	4	pr	pr	NOUN
easat-5446	127	5	)	)	PUNCT
easat-5446	127	6	also	also	ADV
easat-5446	127	7	demonstrates	demonstrate	VERB
easat-5446	127	8	high	high	ADJ
easat-5446	127	9	reliability	reliability	NOUN
easat-5446	127	10	,	,	PUNCT
easat-5446	127	11	with	with	ADP
easat-5446	127	12	cronbach	cronbach	PROPN
easat-5446	127	13	’s	’s	PART
easat-5446	127	14	alpha	alpha	ADJ
easat-5446	127	15	values	value	NOUN
easat-5446	127	16	of	of	ADP
easat-5446	127	17	0.895	0.895	NUM
easat-5446	127	18	,	,	PUNCT
easat-5446	127	19	a	a	DET
easat-5446	127	20	composite	composite	ADJ
easat-5446	127	21	reliability	reliability	NOUN
easat-5446	127	22	of	of	ADP
easat-5446	127	23	0.897	0.897	NUM
easat-5446	127	24	,	,	PUNCT
easat-5446	127	25	and	and	CCONJ
easat-5446	127	26	an	an	DET
easat-5446	127	27	ave	ave	NOUN
easat-5446	127	28	of	of	ADP
easat-5446	127	29	0.687	0.687	NUM
easat-5446	127	30	,	,	PUNCT
easat-5446	127	31	confirming	confirm	VERB
easat-5446	127	32	strong	strong	ADJ
easat-5446	127	33	consistency	consistency	NOUN
easat-5446	127	34	and	and	CCONJ
easat-5446	127	35	validity	validity	NOUN
easat-5446	127	36	.	.	PUNCT
easat-5446	128	1	finally	finally	ADV
easat-5446	128	2	,	,	PUNCT
easat-5446	128	3	purchase	purchase	VERB
easat-5446	128	4	intention	intention	NOUN
easat-5446	128	5	(	(	PUNCT
easat-5446	128	6	it	it	PRON
easat-5446	128	7	)	)	PUNCT
easat-5446	128	8	reports	report	NOUN
easat-5446	128	9	cronbach	cronbach	VERB
easat-5446	128	10	’s	’s	PART
easat-5446	128	11	alpha	alpha	ADJ
easat-5446	128	12	values	value	NOUN
easat-5446	128	13	of	of	ADP
easat-5446	128	14	0.820	0.820	NUM
easat-5446	128	15	,	,	PUNCT
easat-5446	128	16	a	a	DET
easat-5446	128	17	composite	composite	ADJ
easat-5446	128	18	reliability	reliability	NOUN
easat-5446	128	19	of	of	ADP
easat-5446	128	20	0.803	0.803	NUM
easat-5446	128	21	,	,	PUNCT
easat-5446	128	22	and	and	CCONJ
easat-5446	128	23	an	an	DET
easat-5446	128	24	ave	ave	NOUN
easat-5446	128	25	of	of	ADP
easat-5446	128	26	0.578	0.578	NUM
easat-5446	128	27	,	,	PUNCT
easat-5446	128	28	denoting	denote	VERB
easat-5446	128	29	good	good	ADJ
easat-5446	128	30	reliability	reliability	NOUN
easat-5446	128	31	and	and	CCONJ
easat-5446	128	32	acceptable	acceptable	ADJ
easat-5446	128	33	validity	validity	NOUN
easat-5446	128	34	.	.	PUNCT
easat-5446	129	1	these	these	DET
easat-5446	129	2	metrics	metric	NOUN
easat-5446	129	3	collectively	collectively	ADV
easat-5446	129	4	attest	attest	VERB
easat-5446	129	5	to	to	ADP
easat-5446	129	6	the	the	DET
easat-5446	129	7	robust	robust	ADJ
easat-5446	129	8	reliability	reliability	NOUN
easat-5446	129	9	and	and	CCONJ
easat-5446	129	10	validity	validity	NOUN
easat-5446	129	11	of	of	ADP
easat-5446	129	12	the	the	DET
easat-5446	129	13	constructs	construct	NOUN
easat-5446	129	14	used	use	VERB
easat-5446	129	15	in	in	ADP
easat-5446	129	16	the	the	DET
easat-5446	129	17	study	study	NOUN
easat-5446	129	18	,	,	PUNCT
easat-5446	129	19	ensuring	ensure	VERB
easat-5446	129	20	that	that	SCONJ
easat-5446	129	21	the	the	DET
easat-5446	129	22	measurements	measurement	NOUN
easat-5446	129	23	accurately	accurately	ADV
easat-5446	129	24	reflect	reflect	VERB
easat-5446	129	25	the	the	DET
easat-5446	129	26	theoretical	theoretical	ADJ
easat-5446	129	27	concepts	concept	NOUN
easat-5446	129	28	they	they	PRON
easat-5446	129	29	are	be	AUX
easat-5446	129	30	intended	intend	VERB
easat-5446	129	31	to	to	PART
easat-5446	129	32	represent	represent	VERB
easat-5446	129	33	.	.	PUNCT
easat-5446	130	1	1195	1195	NUM
easat-5446	130	2	edelweiss	edelweiss	PROPN
easat-5446	130	3	applied	apply	VERB
easat-5446	130	4	science	science	NOUN
easat-5446	130	5	and	and	CCONJ
easat-5446	130	6	technology	technology	NOUN
easat-5446	130	7	issn	issn	PROPN
easat-5446	130	8	:	:	PUNCT
easat-5446	130	9	2576	2576	NUM
easat-5446	130	10	-	-	SYM
easat-5446	130	11	8484	8484	NUM
easat-5446	130	12	vol	vol	NOUN
easat-5446	130	13	.	.	PROPN
easat-5446	131	1	9	9	NUM
easat-5446	131	2	,	,	PUNCT
easat-5446	131	3	no	no	INTJ
easat-5446	131	4	.	.	NOUN
easat-5446	132	1	3	3	NUM
easat-5446	132	2	:	:	SYM
easat-5446	132	3	1189	1189	NUM
easat-5446	132	4	-	-	SYM
easat-5446	132	5	1201	1201	NUM
easat-5446	132	6	,	,	PUNCT
easat-5446	132	7	2025	2025	NUM
easat-5446	132	8	doi	doi	NOUN
easat-5446	132	9	:	:	PUNCT
easat-5446	132	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	132	11	©	©	PROPN
easat-5446	132	12	2025	2025	NUM
easat-5446	132	13	by	by	ADP
easat-5446	132	14	the	the	DET
easat-5446	132	15	authors	author	NOUN
easat-5446	132	16	;	;	PUNCT
easat-5446	133	1	licensee	licensee	PROPN
easat-5446	133	2	learning	learn	VERB
easat-5446	133	3	gate	gate	NOUN
easat-5446	133	4	table	table	NOUN
easat-5446	133	5	3	3	NUM
easat-5446	133	6	.	.	PUNCT
easat-5446	133	7	construct	construct	VERB
easat-5446	133	8	reliability	reliability	NOUN
easat-5446	133	9	and	and	CCONJ
easat-5446	133	10	validity	validity	NOUN
easat-5446	133	11	.	.	PUNCT
easat-5446	134	1	cronbach	cronbach	PROPN
easat-5446	134	2	's	's	PART
easat-5446	134	3	alpha	alpha	NOUN
easat-5446	134	4	(	(	PUNCT
easat-5446	134	5	standardized	standardized	ADJ
easat-5446	134	6	)	)	PUNCT
easat-5446	134	7	cronbach	cronbach	PROPN
easat-5446	134	8	's	's	PART
easat-5446	134	9	alpha	alpha	NOUN
easat-5446	134	10	(	(	PUNCT
easat-5446	134	11	unstandardized	unstandardized	ADJ
easat-5446	134	12	)	)	PUNCT
easat-5446	134	13	composite	composite	ADJ
easat-5446	134	14	reliability	reliability	NOUN
easat-5446	134	15	(	(	PUNCT
easat-5446	134	16	rho_c	rho_c	NOUN
easat-5446	134	17	)	)	PUNCT
easat-5446	134	18	average	average	ADJ
easat-5446	134	19	variance	variance	NOUN
easat-5446	134	20	extracted	extract	VERB
easat-5446	134	21	(	(	PUNCT
easat-5446	134	22	ave	ave	NOUN
easat-5446	134	23	)	)	PUNCT
easat-5446	134	24	confort	confort	NOUN
easat-5446	134	25	(	(	PUNCT
easat-5446	134	26	cm	cm	NOUN
easat-5446	134	27	)	)	PUNCT
easat-5446	134	28	0.744	0.744	NUM
easat-5446	134	29	0.743	0.743	NUM
easat-5446	134	30	0.748	0.748	NUM
easat-5446	134	31	0.502	0.502	NUM
easat-5446	134	32	customer	customer	NOUN
easat-5446	134	33	satisfaction	satisfaction	NOUN
easat-5446	134	34	(	(	PUNCT
easat-5446	134	35	sa	sa	NOUN
easat-5446	134	36	)	)	PUNCT
easat-5446	134	37	0.883	0.883	NUM
easat-5446	134	38	0.883	0.883	NUM
easat-5446	134	39	0.846	0.846	NUM
easat-5446	134	40	0.647	0.647	NUM
easat-5446	134	41	establishment	establishment	NOUN
easat-5446	134	42	innovation	innovation	NOUN
easat-5446	134	43	(	(	PUNCT
easat-5446	134	44	in	in	ADP
easat-5446	134	45	)	)	PUNCT
easat-5446	134	46	0.773	0.773	NUM
easat-5446	134	47	0.771	0.771	NUM
easat-5446	134	48	0.773	0.773	NUM
easat-5446	134	49	0.542	0.542	NUM
easat-5446	134	50	mood	mood	NOUN
easat-5446	134	51	(	(	PUNCT
easat-5446	134	52	ed	ed	NOUN
easat-5446	134	53	)	)	PUNCT
easat-5446	134	54	0.896	0.896	NUM
easat-5446	134	55	0.896	0.896	NUM
easat-5446	134	56	0.901	0.901	NUM
easat-5446	134	57	0.754	0.754	NUM
easat-5446	134	58	perceived	perceive	VERB
easat-5446	134	59	price	price	NOUN
easat-5446	134	60	(	(	PUNCT
easat-5446	134	61	pr	pr	NOUN
easat-5446	134	62	)	)	PUNCT
easat-5446	134	63	0.895	0.895	NUM
easat-5446	134	64	0.895	0.895	NUM
easat-5446	134	65	0.897	0.897	NUM
easat-5446	134	66	0.687	0.687	NUM
easat-5446	134	67	purchase	purchase	NOUN
easat-5446	134	68	intent	intent	NOUN
easat-5446	134	69	(	(	PUNCT
easat-5446	134	70	it	it	PRON
easat-5446	134	71	)	)	PUNCT
easat-5446	134	72	0.820	0.820	NUM
easat-5446	134	73	0.820	0.820	NUM
easat-5446	134	74	0.803	0.803	NUM
easat-5446	134	75	0.578	0.578	NUM
easat-5446	134	76	purchase	purchase	NOUN
easat-5446	134	77	intent	intent	NOUN
easat-5446	134	78	(	(	PUNCT
easat-5446	134	79	it	it	PRON
easat-5446	134	80	)	)	PUNCT
easat-5446	134	81	0.820	0.820	NUM
easat-5446	134	82	0.820	0.820	NUM
easat-5446	134	83	0.803	0.803	NUM
easat-5446	134	84	0.578	0.578	NUM
easat-5446	134	85	table	table	NOUN
easat-5446	134	86	3	3	NUM
easat-5446	134	87	demonstrates	demonstrate	VERB
easat-5446	134	88	the	the	DET
easat-5446	134	89	discriminant	discriminant	ADJ
easat-5446	134	90	validity	validity	NOUN
easat-5446	134	91	of	of	ADP
easat-5446	134	92	the	the	DET
easat-5446	134	93	study	study	NOUN
easat-5446	134	94	's	's	PART
easat-5446	134	95	constructs	construct	NOUN
easat-5446	134	96	using	use	VERB
easat-5446	134	97	the	the	DET
easat-5446	134	98	heterotraitmonotrait	heterotraitmonotrait	NOUN
easat-5446	134	99	(	(	PUNCT
easat-5446	134	100	htmt	htmt	PROPN
easat-5446	134	101	)	)	PUNCT
easat-5446	134	102	ratio	ratio	NOUN
easat-5446	134	103	criterion	criterion	NOUN
easat-5446	134	104	,	,	PUNCT
easat-5446	134	105	effectively	effectively	ADV
easat-5446	134	106	confirming	confirm	VERB
easat-5446	134	107	that	that	SCONJ
easat-5446	134	108	respondents	respondent	NOUN
easat-5446	134	109	perceive	perceive	VERB
easat-5446	134	110	each	each	DET
easat-5446	134	111	construct	construct	NOUN
easat-5446	134	112	as	as	ADP
easat-5446	134	113	distinct	distinct	ADJ
easat-5446	134	114	and	and	CCONJ
easat-5446	134	115	unrelated	unrelated	ADJ
easat-5446	134	116	to	to	ADP
easat-5446	134	117	others	other	NOUN
easat-5446	134	118	.	.	PUNCT
easat-5446	135	1	the	the	DET
easat-5446	135	2	results	result	NOUN
easat-5446	135	3	indicate	indicate	VERB
easat-5446	135	4	good	good	ADJ
easat-5446	135	5	discriminant	discriminant	ADJ
easat-5446	135	6	validity	validity	NOUN
easat-5446	135	7	between	between	ADP
easat-5446	135	8	comfort	comfort	NOUN
easat-5446	135	9	(	(	PUNCT
easat-5446	135	10	cm	cm	NOUN
easat-5446	135	11	)	)	PUNCT
easat-5446	135	12	and	and	CCONJ
easat-5446	135	13	all	all	DET
easat-5446	135	14	other	other	ADJ
easat-5446	135	15	constructs	construct	NOUN
easat-5446	135	16	,	,	PUNCT
easat-5446	135	17	as	as	SCONJ
easat-5446	135	18	evidenced	evidence	VERB
easat-5446	135	19	by	by	ADP
easat-5446	135	20	htmt	htmt	NOUN
easat-5446	135	21	values	value	NOUN
easat-5446	135	22	of	of	ADP
easat-5446	135	23	0.513	0.513	NUM
easat-5446	135	24	for	for	ADP
easat-5446	135	25	customer	customer	NOUN
easat-5446	135	26	satisfaction	satisfaction	NOUN
easat-5446	135	27	(	(	PUNCT
easat-5446	135	28	sa	sa	NOUN
easat-5446	135	29	)	)	PUNCT
easat-5446	135	30	and	and	CCONJ
easat-5446	135	31	0.595	0.595	NUM
easat-5446	135	32	for	for	ADP
easat-5446	135	33	establishment	establishment	NOUN
easat-5446	135	34	innovation	innovation	NOUN
easat-5446	135	35	(	(	PUNCT
easat-5446	135	36	in	in	ADP
easat-5446	135	37	)	)	PUNCT
easat-5446	135	38	.	.	PUNCT
easat-5446	136	1	however	however	ADV
easat-5446	136	2	,	,	PUNCT
easat-5446	136	3	lower	low	ADJ
easat-5446	136	4	ratios	ratio	NOUN
easat-5446	136	5	were	be	AUX
easat-5446	136	6	observed	observe	VERB
easat-5446	136	7	between	between	ADP
easat-5446	136	8	comfort	comfort	NOUN
easat-5446	136	9	(	(	PUNCT
easat-5446	136	10	cm	cm	NOUN
easat-5446	136	11	)	)	PUNCT
easat-5446	136	12	and	and	CCONJ
easat-5446	136	13	perceived	perceive	VERB
easat-5446	136	14	price	price	NOUN
easat-5446	136	15	(	(	PUNCT
easat-5446	136	16	pr	pr	NOUN
easat-5446	136	17	)	)	PUNCT
easat-5446	136	18	,	,	PUNCT
easat-5446	136	19	as	as	ADV
easat-5446	136	20	well	well	ADV
easat-5446	136	21	as	as	ADP
easat-5446	136	22	between	between	ADP
easat-5446	136	23	comfort	comfort	NOUN
easat-5446	136	24	and	and	CCONJ
easat-5446	136	25	purchase	purchase	NOUN
easat-5446	136	26	intention	intention	NOUN
easat-5446	136	27	(	(	PUNCT
easat-5446	136	28	it	it	PRON
easat-5446	136	29	)	)	PUNCT
easat-5446	136	30	.	.	PUNCT
easat-5446	137	1	while	while	SCONJ
easat-5446	137	2	customer	customer	NOUN
easat-5446	137	3	satisfaction	satisfaction	NOUN
easat-5446	137	4	(	(	PUNCT
easat-5446	137	5	sa	sa	NOUN
easat-5446	137	6	)	)	PUNCT
easat-5446	137	7	remains	remain	VERB
easat-5446	137	8	distinct	distinct	ADJ
easat-5446	137	9	from	from	ADP
easat-5446	137	10	most	most	ADJ
easat-5446	137	11	constructs	construct	NOUN
easat-5446	137	12	,	,	PUNCT
easat-5446	137	13	it	it	PRON
easat-5446	137	14	exhibits	exhibit	VERB
easat-5446	137	15	a	a	DET
easat-5446	137	16	closer	close	ADJ
easat-5446	137	17	relationship	relationship	NOUN
easat-5446	137	18	with	with	ADP
easat-5446	137	19	mood	mood	NOUN
easat-5446	137	20	(	(	PUNCT
easat-5446	137	21	ed	ed	NOUN
easat-5446	137	22	)	)	PUNCT
easat-5446	137	23	,	,	PUNCT
easat-5446	137	24	as	as	SCONJ
easat-5446	137	25	indicated	indicate	VERB
easat-5446	137	26	by	by	ADP
easat-5446	137	27	an	an	DET
easat-5446	137	28	htmt	htmt	NOUN
easat-5446	137	29	value	value	NOUN
easat-5446	137	30	of	of	ADP
easat-5446	137	31	0.766	0.766	NUM
easat-5446	137	32	.	.	PUNCT
easat-5446	138	1	similarly	similarly	ADV
easat-5446	138	2	,	,	PUNCT
easat-5446	138	3	the	the	DET
easat-5446	138	4	low	low	ADJ
easat-5446	138	5	htmt	htmt	NOUN
easat-5446	138	6	values	value	NOUN
easat-5446	138	7	between	between	ADP
easat-5446	138	8	mood	mood	NOUN
easat-5446	138	9	(	(	PUNCT
easat-5446	138	10	ed	ed	NOUN
easat-5446	138	11	)	)	PUNCT
easat-5446	138	12	and	and	CCONJ
easat-5446	138	13	perceived	perceive	VERB
easat-5446	138	14	price	price	NOUN
easat-5446	138	15	(	(	PUNCT
easat-5446	138	16	0.214	0.214	NUM
easat-5446	138	17	)	)	PUNCT
easat-5446	138	18	,	,	PUNCT
easat-5446	138	19	as	as	ADV
easat-5446	138	20	well	well	ADV
easat-5446	138	21	as	as	ADP
easat-5446	138	22	between	between	ADP
easat-5446	138	23	perceived	perceive	VERB
easat-5446	138	24	price	price	NOUN
easat-5446	138	25	and	and	CCONJ
easat-5446	138	26	purchase	purchase	NOUN
easat-5446	138	27	intention	intention	NOUN
easat-5446	138	28	(	(	PUNCT
easat-5446	138	29	0.646	0.646	NUM
easat-5446	138	30	)	)	PUNCT
easat-5446	138	31	,	,	PUNCT
easat-5446	138	32	strongly	strongly	ADV
easat-5446	138	33	support	support	VERB
easat-5446	138	34	discriminant	discriminant	ADJ
easat-5446	138	35	validity	validity	NOUN
easat-5446	138	36	,	,	PUNCT
easat-5446	138	37	confirming	confirm	VERB
easat-5446	138	38	that	that	SCONJ
easat-5446	138	39	each	each	DET
easat-5446	138	40	construct	construct	NOUN
easat-5446	138	41	captures	capture	VERB
easat-5446	138	42	a	a	DET
easat-5446	138	43	unique	unique	ADJ
easat-5446	138	44	aspect	aspect	NOUN
easat-5446	138	45	of	of	ADP
easat-5446	138	46	the	the	DET
easat-5446	138	47	study	study	NOUN
easat-5446	138	48	.	.	PUNCT
easat-5446	139	1	overall	overall	ADV
easat-5446	139	2	,	,	PUNCT
easat-5446	139	3	these	these	DET
easat-5446	139	4	results	result	NOUN
easat-5446	139	5	validate	validate	VERB
easat-5446	139	6	the	the	DET
easat-5446	139	7	measurement	measurement	NOUN
easat-5446	139	8	model	model	NOUN
easat-5446	139	9	by	by	ADP
easat-5446	139	10	ensuring	ensure	VERB
easat-5446	139	11	that	that	SCONJ
easat-5446	139	12	each	each	PRON
easat-5446	139	13	construct	construct	VERB
easat-5446	139	14	shares	share	NOUN
easat-5446	139	15	less	less	ADJ
easat-5446	139	16	variance	variance	NOUN
easat-5446	139	17	with	with	ADP
easat-5446	139	18	other	other	ADJ
easat-5446	139	19	constructs	construct	NOUN
easat-5446	139	20	than	than	ADP
easat-5446	139	21	with	with	ADP
easat-5446	139	22	itself	itself	PRON
easat-5446	139	23	,	,	PUNCT
easat-5446	139	24	reinforcing	reinforce	VERB
easat-5446	139	25	their	their	PRON
easat-5446	139	26	distinct	distinct	ADJ
easat-5446	139	27	conceptual	conceptual	ADJ
easat-5446	139	28	identities	identity	NOUN
easat-5446	139	29	within	within	ADP
easat-5446	139	30	the	the	DET
easat-5446	139	31	research	research	NOUN
easat-5446	139	32	framework	framework	NOUN
easat-5446	139	33	.	.	PUNCT
easat-5446	140	1	table	table	NOUN
easat-5446	140	2	4	4	NUM
easat-5446	140	3	.	.	PUNCT
easat-5446	141	1	discriminant	discriminant	ADJ
easat-5446	141	2	validity	validity	NOUN
easat-5446	141	3	heterotrait	heterotrait	NOUN
easat-5446	141	4	criterion	criterion	NOUN
easat-5446	141	5	monotrait	monotrait	NOUN
easat-5446	141	6	–	–	PUNCT
easat-5446	141	7	htmt	htmt	ADJ
easat-5446	141	8	.	.	PUNCT
easat-5446	142	1	(	(	PUNCT
easat-5446	142	2	cm	cm	NOUN
easat-5446	142	3	)	)	PUNCT
easat-5446	142	4	(	(	PUNCT
easat-5446	142	5	sa	sa	NOUN
easat-5446	142	6	)	)	PUNCT
easat-5446	142	7	(	(	PUNCT
easat-5446	142	8	in	in	ADP
easat-5446	142	9	)	)	PUNCT
easat-5446	142	10	(	(	PUNCT
easat-5446	142	11	ed	ed	NOUN
easat-5446	142	12	)	)	PUNCT
easat-5446	142	13	confort	confort	NOUN
easat-5446	142	14	(	(	PUNCT
easat-5446	142	15	cm	cm	NOUN
easat-5446	142	16	)	)	PUNCT
easat-5446	142	17	customer	customer	NOUN
easat-5446	142	18	satisfaction	satisfaction	NOUN
easat-5446	142	19	(	(	PUNCT
easat-5446	142	20	sa	sa	NOUN
easat-5446	142	21	)	)	PUNCT
easat-5446	142	22	0.513	0.513	NUM
easat-5446	142	23	establishment	establishment	NOUN
easat-5446	142	24	innovation	innovation	NOUN
easat-5446	142	25	(	(	PUNCT
easat-5446	142	26	in	in	ADP
easat-5446	142	27	)	)	PUNCT
easat-5446	142	28	0.595	0.595	NUM
easat-5446	142	29	0.688	0.688	NUM
easat-5446	142	30	mood	mood	NOUN
easat-5446	142	31	(	(	PUNCT
easat-5446	142	32	ed	ed	NOUN
easat-5446	142	33	)	)	PUNCT
easat-5446	142	34	0.539	0.539	NUM
easat-5446	142	35	0.766	0.766	NUM
easat-5446	142	36	0.592	0.592	NUM
easat-5446	142	37	perceived	perceive	VERB
easat-5446	142	38	price	price	NOUN
easat-5446	142	39	(	(	PUNCT
easat-5446	142	40	pr	pr	NOUN
easat-5446	142	41	)	)	PUNCT
easat-5446	142	42	0.274	0.274	NUM
easat-5446	143	1	0.426	0.426	NUM
easat-5446	143	2	0.466	0.466	NUM
easat-5446	143	3	0.214	0.214	NUM
easat-5446	143	4	purchase	purchase	NOUN
easat-5446	143	5	intent	intent	NOUN
easat-5446	143	6	(	(	PUNCT
easat-5446	143	7	it	it	PRON
easat-5446	143	8	)	)	PUNCT
easat-5446	143	9	0.441	0.441	NUM
easat-5446	143	10	0.596	0.596	NUM
easat-5446	143	11	0.483	0.483	NUM
easat-5446	143	12	0.445	0.445	NUM
easat-5446	143	13	figure	figure	NOUN
easat-5446	143	14	1	1	NUM
easat-5446	143	15	presents	present	VERB
easat-5446	143	16	the	the	DET
easat-5446	143	17	results	result	NOUN
easat-5446	143	18	of	of	ADP
easat-5446	143	19	the	the	DET
easat-5446	143	20	covariance	covariance	NOUN
easat-5446	143	21	-	-	PUNCT
easat-5446	143	22	based	base	VERB
easat-5446	143	23	structural	structural	ADJ
easat-5446	143	24	equation	equation	NOUN
easat-5446	143	25	modeling	modeling	NOUN
easat-5446	143	26	(	(	PUNCT
easat-5446	143	27	cb	cb	NOUN
easat-5446	143	28	-	-	PUNCT
easat-5446	143	29	sem	sem	NOUN
easat-5446	143	30	)	)	PUNCT
easat-5446	143	31	analysis	analysis	NOUN
easat-5446	143	32	conducted	conduct	VERB
easat-5446	143	33	using	use	VERB
easat-5446	143	34	smartpls	smartpls	NOUN
easat-5446	143	35	.	.	PUNCT
easat-5446	144	1	the	the	DET
easat-5446	144	2	model	model	NOUN
easat-5446	144	3	reveals	reveal	VERB
easat-5446	144	4	that	that	SCONJ
easat-5446	144	5	comfort	comfort	NOUN
easat-5446	144	6	(	(	PUNCT
easat-5446	144	7	cm	cm	NOUN
easat-5446	144	8	)	)	PUNCT
easat-5446	144	9	has	have	VERB
easat-5446	144	10	a	a	DET
easat-5446	144	11	relatively	relatively	ADV
easat-5446	144	12	low	low	ADJ
easat-5446	144	13	influence	influence	NOUN
easat-5446	144	14	on	on	ADP
easat-5446	144	15	customer	customer	NOUN
easat-5446	144	16	satisfaction	satisfaction	NOUN
easat-5446	144	17	(	(	PUNCT
easat-5446	144	18	sa	sa	NOUN
easat-5446	144	19	)	)	PUNCT
easat-5446	144	20	,	,	PUNCT
easat-5446	144	21	with	with	ADP
easat-5446	144	22	a	a	DET
easat-5446	144	23	coefficient	coefficient	NOUN
easat-5446	144	24	of	of	ADP
easat-5446	144	25	0.095	0.095	NUM
easat-5446	144	26	,	,	PUNCT
easat-5446	144	27	indicating	indicate	VERB
easat-5446	144	28	that	that	SCONJ
easat-5446	144	29	while	while	SCONJ
easat-5446	144	30	comfort	comfort	NOUN
easat-5446	144	31	contributes	contribute	VERB
easat-5446	144	32	to	to	ADP
easat-5446	144	33	satisfaction	satisfaction	NOUN
easat-5446	144	34	,	,	PUNCT
easat-5446	144	35	it	it	PRON
easat-5446	144	36	is	be	AUX
easat-5446	144	37	not	not	PART
easat-5446	144	38	the	the	DET
easat-5446	144	39	primary	primary	ADJ
easat-5446	144	40	determinant	determinant	NOUN
easat-5446	144	41	.	.	PUNCT
easat-5446	145	1	in	in	ADP
easat-5446	145	2	contrast	contrast	NOUN
easat-5446	145	3	,	,	PUNCT
easat-5446	145	4	mood	mood	NOUN
easat-5446	145	5	(	(	PUNCT
easat-5446	145	6	ed	ed	NOUN
easat-5446	145	7	)	)	PUNCT
easat-5446	145	8	exerts	exert	VERB
easat-5446	145	9	a	a	DET
easat-5446	145	10	much	much	ADV
easat-5446	145	11	stronger	strong	ADJ
easat-5446	145	12	influence	influence	NOUN
easat-5446	145	13	on	on	ADP
easat-5446	145	14	customer	customer	NOUN
easat-5446	145	15	satisfaction	satisfaction	NOUN
easat-5446	145	16	(	(	PUNCT
easat-5446	145	17	sa	sa	NOUN
easat-5446	145	18	)	)	PUNCT
easat-5446	145	19	,	,	PUNCT
easat-5446	145	20	with	with	ADP
easat-5446	145	21	a	a	DET
easat-5446	145	22	coefficient	coefficient	NOUN
easat-5446	145	23	of	of	ADP
easat-5446	145	24	0.643	0.643	NUM
easat-5446	145	25	,	,	PUNCT
easat-5446	145	26	suggesting	suggest	VERB
easat-5446	145	27	that	that	SCONJ
easat-5446	145	28	customers	customer	NOUN
easat-5446	145	29	'	'	PART
easat-5446	145	30	emotional	emotional	ADJ
easat-5446	145	31	state	state	NOUN
easat-5446	145	32	is	be	AUX
easat-5446	145	33	a	a	DET
easat-5446	145	34	crucial	crucial	ADJ
easat-5446	145	35	factor	factor	NOUN
easat-5446	145	36	in	in	ADP
easat-5446	145	37	their	their	PRON
easat-5446	145	38	perception	perception	NOUN
easat-5446	145	39	of	of	ADP
easat-5446	145	40	satisfaction	satisfaction	NOUN
easat-5446	145	41	.	.	PUNCT
easat-5446	146	1	the	the	DET
easat-5446	146	2	path	path	NOUN
easat-5446	146	3	coefficient	coefficient	NOUN
easat-5446	146	4	from	from	ADP
easat-5446	146	5	establishment	establishment	NOUN
easat-5446	146	6	innovation	innovation	NOUN
easat-5446	146	7	(	(	PUNCT
easat-5446	146	8	in	in	ADP
easat-5446	146	9	)	)	PUNCT
easat-5446	146	10	to	to	ADP
easat-5446	146	11	customer	customer	NOUN
easat-5446	146	12	satisfaction	satisfaction	NOUN
easat-5446	146	13	(	(	PUNCT
easat-5446	146	14	sa	sa	NOUN
easat-5446	146	15	)	)	PUNCT
easat-5446	146	16	is	be	AUX
easat-5446	146	17	0.314	0.314	NUM
easat-5446	146	18	,	,	PUNCT
easat-5446	146	19	indicating	indicate	VERB
easat-5446	146	20	that	that	SCONJ
easat-5446	146	21	establishment	establishment	NOUN
easat-5446	146	22	innovations	innovation	NOUN
easat-5446	146	23	have	have	VERB
easat-5446	146	24	a	a	DET
easat-5446	146	25	moderate	moderate	ADJ
easat-5446	146	26	impact	impact	NOUN
easat-5446	146	27	on	on	ADP
easat-5446	146	28	customer	customer	NOUN
easat-5446	146	29	satisfaction	satisfaction	NOUN
easat-5446	146	30	with	with	ADP
easat-5446	146	31	the	the	DET
easat-5446	146	32	service	service	NOUN
easat-5446	146	33	or	or	CCONJ
easat-5446	146	34	product	product	NOUN
easat-5446	146	35	.	.	PUNCT
easat-5446	147	1	similarly	similarly	ADV
easat-5446	147	2	,	,	PUNCT
easat-5446	147	3	perceived	perceive	VERB
easat-5446	147	4	price	price	NOUN
easat-5446	147	5	(	(	PUNCT
easat-5446	147	6	pr	pr	NOUN
easat-5446	147	7	)	)	PUNCT
easat-5446	147	8	has	have	VERB
easat-5446	147	9	a	a	DET
easat-5446	147	10	coefficient	coefficient	NOUN
easat-5446	147	11	of	of	ADP
easat-5446	147	12	0.272	0.272	NUM
easat-5446	147	13	,	,	PUNCT
easat-5446	147	14	highlighting	highlight	VERB
easat-5446	147	15	that	that	SCONJ
easat-5446	147	16	price	price	NOUN
easat-5446	147	17	perception	perception	NOUN
easat-5446	147	18	also	also	ADV
easat-5446	147	19	plays	play	VERB
easat-5446	147	20	a	a	DET
easat-5446	147	21	significant	significant	ADJ
easat-5446	147	22	role	role	NOUN
easat-5446	147	23	in	in	ADP
easat-5446	147	24	overall	overall	ADJ
easat-5446	147	25	customer	customer	NOUN
easat-5446	147	26	satisfaction	satisfaction	NOUN
easat-5446	147	27	.	.	PUNCT
easat-5446	148	1	customer	customer	NOUN
easat-5446	148	2	satisfaction	satisfaction	NOUN
easat-5446	148	3	(	(	PUNCT
easat-5446	148	4	sa	sa	NOUN
easat-5446	148	5	)	)	PUNCT
easat-5446	148	6	emerges	emerge	VERB
easat-5446	148	7	as	as	ADP
easat-5446	148	8	a	a	DET
easat-5446	148	9	key	key	ADJ
easat-5446	148	10	mediator	mediator	NOUN
easat-5446	148	11	between	between	ADP
easat-5446	148	12	the	the	DET
easat-5446	148	13	independent	independent	ADJ
easat-5446	148	14	variables	variable	NOUN
easat-5446	148	15	and	and	CCONJ
easat-5446	148	16	purchase	purchase	VERB
easat-5446	148	17	intention	intention	NOUN
easat-5446	148	18	(	(	PUNCT
easat-5446	148	19	it	it	PRON
easat-5446	148	20	)	)	PUNCT
easat-5446	148	21	,	,	PUNCT
easat-5446	148	22	with	with	ADP
easat-5446	148	23	a	a	DET
easat-5446	148	24	substantial	substantial	ADJ
easat-5446	148	25	coefficient	coefficient	NOUN
easat-5446	148	26	of	of	ADP
easat-5446	148	27	0.564	0.564	NUM
easat-5446	148	28	from	from	ADP
easat-5446	148	29	sa	sa	NOUN
easat-5446	148	30	to	to	ADP
easat-5446	148	31	it	it	PRON
easat-5446	148	32	.	.	PUNCT
easat-5446	149	1	this	this	DET
easat-5446	149	2	finding	finding	NOUN
easat-5446	149	3	underscores	underscore	VERB
easat-5446	149	4	the	the	DET
easat-5446	149	5	critical	critical	ADJ
easat-5446	149	6	role	role	NOUN
easat-5446	149	7	of	of	ADP
easat-5446	149	8	customer	customer	NOUN
easat-5446	149	9	satisfaction	satisfaction	NOUN
easat-5446	149	10	in	in	ADP
easat-5446	149	11	predicting	predict	VERB
easat-5446	149	12	purchase	purchase	NOUN
easat-5446	149	13	intention	intention	NOUN
easat-5446	149	14	,	,	PUNCT
easat-5446	149	15	emphasizing	emphasize	VERB
easat-5446	149	16	the	the	DET
easat-5446	149	17	importance	importance	NOUN
easat-5446	149	18	of	of	ADP
easat-5446	149	19	effectively	effectively	ADV
easat-5446	149	20	managing	manage	VERB
easat-5446	149	21	customer	customer	NOUN
easat-5446	149	22	perceptions	perception	NOUN
easat-5446	149	23	and	and	CCONJ
easat-5446	149	24	experiences	experience	NOUN
easat-5446	149	25	to	to	PART
easat-5446	149	26	encourage	encourage	VERB
easat-5446	149	27	purchasing	purchasing	NOUN
easat-5446	149	28	behavior	behavior	NOUN
easat-5446	149	29	.	.	PUNCT
easat-5446	150	1	1196	1196	NUM
easat-5446	150	2	edelweiss	edelweiss	PROPN
easat-5446	150	3	applied	apply	VERB
easat-5446	150	4	science	science	NOUN
easat-5446	150	5	and	and	CCONJ
easat-5446	150	6	technology	technology	NOUN
easat-5446	150	7	issn	issn	PROPN
easat-5446	150	8	:	:	PUNCT
easat-5446	150	9	2576	2576	NUM
easat-5446	150	10	-	-	SYM
easat-5446	150	11	8484	8484	NUM
easat-5446	150	12	vol	vol	NOUN
easat-5446	150	13	.	.	PROPN
easat-5446	151	1	9	9	NUM
easat-5446	151	2	,	,	PUNCT
easat-5446	151	3	no	no	INTJ
easat-5446	151	4	.	.	NOUN
easat-5446	152	1	3	3	NUM
easat-5446	152	2	:	:	SYM
easat-5446	152	3	1189	1189	NUM
easat-5446	152	4	-	-	SYM
easat-5446	152	5	1201	1201	NUM
easat-5446	152	6	,	,	PUNCT
easat-5446	152	7	2025	2025	NUM
easat-5446	152	8	doi	doi	NOUN
easat-5446	152	9	:	:	PUNCT
easat-5446	152	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	152	11	©	©	PROPN
easat-5446	152	12	2025	2025	NUM
easat-5446	152	13	by	by	ADP
easat-5446	152	14	the	the	DET
easat-5446	152	15	authors	author	NOUN
easat-5446	152	16	;	;	PUNCT
easat-5446	152	17	licensee	licensee	PROPN
easat-5446	152	18	learning	learning	NOUN
easat-5446	152	19	gate	gate	NOUN
easat-5446	152	20	regarding	regard	VERB
easat-5446	152	21	the	the	DET
easat-5446	152	22	coefficient	coefficient	NOUN
easat-5446	152	23	of	of	ADP
easat-5446	152	24	determination	determination	NOUN
easat-5446	152	25	(	(	PUNCT
easat-5446	152	26	r²	r²	PROPN
easat-5446	152	27	)	)	PUNCT
easat-5446	152	28	,	,	PUNCT
easat-5446	152	29	the	the	DET
easat-5446	152	30	model	model	NOUN
easat-5446	152	31	explains	explain	VERB
easat-5446	152	32	59.5	59.5	NUM
easat-5446	152	33	%	%	NOUN
easat-5446	152	34	of	of	ADP
easat-5446	152	35	the	the	DET
easat-5446	152	36	variance	variance	NOUN
easat-5446	152	37	in	in	ADP
easat-5446	152	38	customer	customer	NOUN
easat-5446	152	39	satisfaction	satisfaction	NOUN
easat-5446	152	40	(	(	PUNCT
easat-5446	152	41	sa	sa	NOUN
easat-5446	152	42	)	)	PUNCT
easat-5446	152	43	(	(	PUNCT
easat-5446	152	44	r²	r²	NOUN
easat-5446	152	45	=	=	SYM
easat-5446	152	46	0.595	0.595	NUM
easat-5446	152	47	)	)	PUNCT
easat-5446	152	48	and	and	CCONJ
easat-5446	152	49	31.8	31.8	NUM
easat-5446	152	50	%	%	NOUN
easat-5446	152	51	of	of	ADP
easat-5446	152	52	the	the	DET
easat-5446	152	53	variance	variance	NOUN
easat-5446	152	54	in	in	ADP
easat-5446	152	55	purchase	purchase	NOUN
easat-5446	152	56	intention	intention	NOUN
easat-5446	152	57	(	(	PUNCT
easat-5446	152	58	it	it	PRON
easat-5446	152	59	)	)	PUNCT
easat-5446	152	60	(	(	PUNCT
easat-5446	152	61	r²	r²	NOUN
easat-5446	152	62	=	=	NOUN
easat-5446	152	63	0.318	0.318	NUM
easat-5446	152	64	)	)	PUNCT
easat-5446	152	65	.	.	PUNCT
easat-5446	153	1	these	these	DET
easat-5446	153	2	values	value	NOUN
easat-5446	153	3	indicate	indicate	VERB
easat-5446	153	4	that	that	SCONJ
easat-5446	153	5	while	while	SCONJ
easat-5446	153	6	the	the	DET
easat-5446	153	7	model	model	NOUN
easat-5446	153	8	captures	capture	VERB
easat-5446	153	9	a	a	DET
easat-5446	153	10	substantial	substantial	ADJ
easat-5446	153	11	proportion	proportion	NOUN
easat-5446	153	12	of	of	ADP
easat-5446	153	13	the	the	DET
easat-5446	153	14	variability	variability	NOUN
easat-5446	153	15	in	in	ADP
easat-5446	153	16	both	both	CCONJ
easat-5446	153	17	dependent	dependent	ADJ
easat-5446	153	18	variables	variable	NOUN
easat-5446	153	19	,	,	PUNCT
easat-5446	153	20	other	other	ADJ
easat-5446	153	21	external	external	ADJ
easat-5446	153	22	factors	factor	NOUN
easat-5446	153	23	may	may	AUX
easat-5446	153	24	also	also	ADV
easat-5446	153	25	influence	influence	VERB
easat-5446	153	26	customer	customer	NOUN
easat-5446	153	27	satisfaction	satisfaction	NOUN
easat-5446	153	28	and	and	CCONJ
easat-5446	153	29	purchase	purchase	NOUN
easat-5446	153	30	intention	intention	NOUN
easat-5446	153	31	.	.	PUNCT
easat-5446	154	1	figure	figure	NOUN
easat-5446	154	2	1	1	NUM
easat-5446	154	3	.	.	PUNCT
easat-5446	154	4	model	model	PROPN
easat-5446	154	5	cbsem	cbsem	PROPN
easat-5446	154	6	–	–	PUNCT
easat-5446	154	7	smartpls	smartpls	NOUN
easat-5446	154	8	.	.	PUNCT
easat-5446	155	1	table	table	NOUN
easat-5446	155	2	5	5	NUM
easat-5446	155	3	presents	present	VERB
easat-5446	155	4	the	the	DET
easat-5446	155	5	total	total	ADJ
easat-5446	155	6	direct	direct	ADJ
easat-5446	155	7	effects	effect	NOUN
easat-5446	155	8	(	(	PUNCT
easat-5446	155	9	standardized	standardized	ADJ
easat-5446	155	10	)	)	PUNCT
easat-5446	155	11	of	of	ADP
easat-5446	155	12	various	various	ADJ
easat-5446	155	13	con	con	NOUN
easat-5446	155	14	-	-	PUNCT
easat-5446	155	15	structs	struct	NOUN
easat-5446	155	16	within	within	ADP
easat-5446	155	17	a	a	DET
easat-5446	155	18	research	research	NOUN
easat-5446	155	19	study	study	NOUN
easat-5446	155	20	,	,	PUNCT
easat-5446	155	21	detailing	detail	VERB
easat-5446	155	22	the	the	DET
easat-5446	155	23	mean	mean	ADJ
easat-5446	155	24	values	value	NOUN
easat-5446	155	25	,	,	PUNCT
easat-5446	155	26	standard	standard	ADJ
easat-5446	155	27	deviations	deviation	NOUN
easat-5446	155	28	,	,	PUNCT
easat-5446	155	29	t	t	NOUN
easat-5446	155	30	-	-	PUNCT
easat-5446	155	31	values	value	NOUN
easat-5446	155	32	,	,	PUNCT
easat-5446	155	33	and	and	CCONJ
easat-5446	155	34	p	p	X
easat-5446	155	35	-	-	PUNCT
easat-5446	155	36	values	value	NOUN
easat-5446	155	37	for	for	ADP
easat-5446	155	38	each	each	DET
easat-5446	155	39	hypothesis	hypothesis	NOUN
easat-5446	155	40	tested	test	VERB
easat-5446	155	41	.	.	PUNCT
easat-5446	156	1	notably	notably	ADV
easat-5446	156	2	:	:	PUNCT
easat-5446	156	3	•	•	ADP
easat-5446	156	4	h1	h1	ADJ
easat-5446	156	5	and	and	CCONJ
easat-5446	156	6	h2	h2	PROPN
easat-5446	156	7	assess	assess	VERB
easat-5446	156	8	the	the	DET
easat-5446	156	9	effects	effect	NOUN
easat-5446	156	10	of	of	ADP
easat-5446	156	11	comfort	comfort	NOUN
easat-5446	156	12	(	(	PUNCT
easat-5446	156	13	cm	cm	NOUN
easat-5446	156	14	)	)	PUNCT
easat-5446	156	15	on	on	ADP
easat-5446	156	16	customer	customer	NOUN
easat-5446	156	17	satisfaction	satisfaction	NOUN
easat-5446	156	18	(	(	PUNCT
easat-5446	156	19	sa	sa	NOUN
easat-5446	156	20	)	)	PUNCT
easat-5446	156	21	and	and	CCONJ
easat-5446	156	22	purchase	purchase	NOUN
easat-5446	156	23	intent	intent	NOUN
easat-5446	156	24	(	(	PUNCT
easat-5446	156	25	it	it	PRON
easat-5446	156	26	)	)	PUNCT
easat-5446	156	27	,	,	PUNCT
easat-5446	156	28	respectively	respectively	ADV
easat-5446	156	29	.	.	PUNCT
easat-5446	157	1	they	they	PRON
easat-5446	157	2	show	show	VERB
easat-5446	157	3	relatively	relatively	ADV
easat-5446	157	4	low	low	ADJ
easat-5446	157	5	direct	direct	ADJ
easat-5446	157	6	effects	effect	NOUN
easat-5446	157	7	with	with	ADP
easat-5446	157	8	p	p	NOUN
easat-5446	157	9	-	-	PUNCT
easat-5446	157	10	values	value	NOUN
easat-5446	157	11	above	above	ADP
easat-5446	157	12	0.05	0.05	NUM
easat-5446	157	13	,	,	PUNCT
easat-5446	157	14	suggesting	suggest	VERB
easat-5446	157	15	these	these	DET
easat-5446	157	16	relationships	relationship	NOUN
easat-5446	157	17	are	be	AUX
easat-5446	157	18	not	not	PART
easat-5446	157	19	statistically	statistically	ADV
easat-5446	157	20	significant	significant	ADJ
easat-5446	157	21	.	.	PUNCT
easat-5446	158	1	•	•	NUM
easat-5446	158	2	h3	h3	NOUN
easat-5446	158	3	,	,	PUNCT
easat-5446	158	4	examining	examine	VERB
easat-5446	158	5	the	the	DET
easat-5446	158	6	effect	effect	NOUN
easat-5446	158	7	of	of	ADP
easat-5446	158	8	customer	customer	NOUN
easat-5446	158	9	satisfaction	satisfaction	NOUN
easat-5446	158	10	(	(	PUNCT
easat-5446	158	11	sa	sa	NOUN
easat-5446	158	12	)	)	PUNCT
easat-5446	158	13	on	on	ADP
easat-5446	158	14	purchase	purchase	NOUN
easat-5446	158	15	in	in	ADP
easat-5446	158	16	-	-	PUNCT
easat-5446	158	17	tent	tent	NOUN
easat-5446	158	18	(	(	PUNCT
easat-5446	158	19	it	it	PRON
easat-5446	158	20	)	)	PUNCT
easat-5446	158	21	,	,	PUNCT
easat-5446	158	22	shows	show	VERB
easat-5446	158	23	a	a	DET
easat-5446	158	24	strong	strong	ADJ
easat-5446	158	25	direct	direct	ADJ
easat-5446	158	26	effect	effect	NOUN
easat-5446	158	27	of	of	ADP
easat-5446	158	28	0.564	0.564	NUM
easat-5446	158	29	,	,	PUNCT
easat-5446	158	30	with	with	ADP
easat-5446	158	31	a	a	DET
easat-5446	158	32	highly	highly	ADV
easat-5446	158	33	significant	significant	ADJ
easat-5446	158	34	t	t	NOUN
easat-5446	158	35	-	-	PUNCT
easat-5446	158	36	value	value	NOUN
easat-5446	158	37	of	of	ADP
easat-5446	158	38	13.132	13.132	NUM
easat-5446	158	39	,	,	PUNCT
easat-5446	158	40	indicating	indicate	VERB
easat-5446	158	41	a	a	DET
easat-5446	158	42	solid	solid	ADJ
easat-5446	158	43	and	and	CCONJ
easat-5446	158	44	statistically	statistically	ADV
easat-5446	158	45	significant	significant	ADJ
easat-5446	158	46	relationship	relationship	NOUN
easat-5446	158	47	.	.	PUNCT
easat-5446	159	1	•	•	NOUN
easat-5446	159	2	h4	h4	PROPN
easat-5446	159	3	and	and	CCONJ
easat-5446	159	4	h5	h5	PROPN
easat-5446	159	5	relate	relate	VERB
easat-5446	159	6	to	to	ADP
easat-5446	159	7	establishment	establishment	NOUN
easat-5446	159	8	innovation	innovation	NOUN
easat-5446	159	9	(	(	PUNCT
easat-5446	159	10	in	in	ADP
easat-5446	159	11	)	)	PUNCT
easat-5446	159	12	influencing	influence	VERB
easat-5446	159	13	customer	customer	NOUN
easat-5446	159	14	satisfaction	satisfaction	NOUN
easat-5446	159	15	(	(	PUNCT
easat-5446	159	16	sa	sa	NOUN
easat-5446	159	17	)	)	PUNCT
easat-5446	159	18	and	and	CCONJ
easat-5446	159	19	purchase	purchase	NOUN
easat-5446	159	20	intent	intent	NOUN
easat-5446	159	21	(	(	PUNCT
easat-5446	159	22	it	it	PRON
easat-5446	159	23	)	)	PUNCT
easat-5446	159	24	,	,	PUNCT
easat-5446	159	25	with	with	ADP
easat-5446	159	26	both	both	DET
easat-5446	159	27	hypotheses	hypothesis	NOUN
easat-5446	159	28	showing	show	VERB
easat-5446	159	29	statistically	statistically	ADV
easat-5446	159	30	significant	significant	ADJ
easat-5446	159	31	effects	effect	NOUN
easat-5446	159	32	and	and	CCONJ
easat-5446	159	33	robust	robust	ADJ
easat-5446	159	34	t	t	NOUN
easat-5446	159	35	-	-	PUNCT
easat-5446	159	36	values	value	NOUN
easat-5446	159	37	,	,	PUNCT
easat-5446	159	38	underscoring	underscore	VERB
easat-5446	159	39	the	the	DET
easat-5446	159	40	substantial	substantial	ADJ
easat-5446	159	41	and	and	CCONJ
easat-5446	159	42	enlightening	enlightening	ADJ
easat-5446	159	43	impact	impact	NOUN
easat-5446	159	44	of	of	ADP
easat-5446	159	45	innovation	innovation	NOUN
easat-5446	159	46	on	on	ADP
easat-5446	159	47	customer	customer	NOUN
easat-5446	159	48	outcomes	outcome	NOUN
easat-5446	159	49	.	.	PUNCT
easat-5446	160	1	1197	1197	NUM
easat-5446	160	2	edelweiss	edelweiss	PROPN
easat-5446	160	3	applied	apply	VERB
easat-5446	160	4	science	science	NOUN
easat-5446	160	5	and	and	CCONJ
easat-5446	160	6	technology	technology	NOUN
easat-5446	160	7	issn	issn	PROPN
easat-5446	160	8	:	:	PUNCT
easat-5446	160	9	2576	2576	NUM
easat-5446	160	10	-	-	SYM
easat-5446	160	11	8484	8484	NUM
easat-5446	160	12	vol	vol	NOUN
easat-5446	160	13	.	.	PROPN
easat-5446	161	1	9	9	NUM
easat-5446	161	2	,	,	PUNCT
easat-5446	161	3	no	no	INTJ
easat-5446	161	4	.	.	NOUN
easat-5446	162	1	3	3	NUM
easat-5446	162	2	:	:	SYM
easat-5446	162	3	1189	1189	NUM
easat-5446	162	4	-	-	SYM
easat-5446	162	5	1201	1201	NUM
easat-5446	162	6	,	,	PUNCT
easat-5446	162	7	2025	2025	NUM
easat-5446	162	8	doi	doi	NOUN
easat-5446	162	9	:	:	PUNCT
easat-5446	162	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	162	11	©	©	PROPN
easat-5446	162	12	2025	2025	NUM
easat-5446	162	13	by	by	ADP
easat-5446	162	14	the	the	DET
easat-5446	162	15	authors	author	NOUN
easat-5446	162	16	;	;	PUNCT
easat-5446	162	17	licensee	licensee	PROPN
easat-5446	162	18	learning	learning	NOUN
easat-5446	162	19	gate	gate	NOUN
easat-5446	162	20	•	•	PROPN
easat-5446	162	21	h6	h6	PROPN
easat-5446	162	22	and	and	CCONJ
easat-5446	162	23	h8	h8	PROPN
easat-5446	162	24	evaluate	evaluate	VERB
easat-5446	162	25	the	the	DET
easat-5446	162	26	impact	impact	NOUN
easat-5446	162	27	of	of	ADP
easat-5446	162	28	mood	mood	NOUN
easat-5446	162	29	(	(	PUNCT
easat-5446	162	30	ed	ed	NOUN
easat-5446	162	31	)	)	PUNCT
easat-5446	162	32	on	on	ADP
easat-5446	162	33	customer	customer	NOUN
easat-5446	162	34	satisfaction	satisfaction	NOUN
easat-5446	162	35	(	(	PUNCT
easat-5446	162	36	sa	sa	NOUN
easat-5446	162	37	)	)	PUNCT
easat-5446	162	38	and	and	CCONJ
easat-5446	162	39	purchase	purchase	NOUN
easat-5446	162	40	intent	intent	NOUN
easat-5446	162	41	(	(	PUNCT
easat-5446	162	42	it	it	PRON
easat-5446	162	43	)	)	PUNCT
easat-5446	162	44	.	.	PUNCT
easat-5446	163	1	both	both	DET
easat-5446	163	2	effects	effect	NOUN
easat-5446	163	3	are	be	AUX
easat-5446	163	4	considerable	considerable	ADJ
easat-5446	163	5	and	and	CCONJ
easat-5446	163	6	statistically	statistically	ADV
easat-5446	163	7	significant	significant	ADJ
easat-5446	163	8	,	,	PUNCT
easat-5446	163	9	particularly	particularly	ADV
easat-5446	163	10	the	the	DET
easat-5446	163	11	strong	strong	ADJ
easat-5446	163	12	influence	influence	NOUN
easat-5446	163	13	of	of	ADP
easat-5446	163	14	mood	mood	NOUN
easat-5446	163	15	on	on	ADP
easat-5446	163	16	customer	customer	NOUN
easat-5446	163	17	satisfaction	satisfaction	NOUN
easat-5446	163	18	.	.	PUNCT
easat-5446	164	1	•	•	NOUN
easat-5446	164	2	h10	h10	PROPN
easat-5446	164	3	and	and	CCONJ
easat-5446	164	4	h11	h11	PROPN
easat-5446	164	5	explore	explore	VERB
easat-5446	164	6	the	the	DET
easat-5446	164	7	effects	effect	NOUN
easat-5446	164	8	of	of	ADP
easat-5446	164	9	perceived	perceive	VERB
easat-5446	164	10	price	price	NOUN
easat-5446	164	11	(	(	PUNCT
easat-5446	164	12	pr	pr	NOUN
easat-5446	164	13	)	)	PUNCT
easat-5446	164	14	on	on	ADP
easat-5446	164	15	customer	customer	NOUN
easat-5446	164	16	satisfaction	satisfaction	NOUN
easat-5446	164	17	and	and	CCONJ
easat-5446	164	18	purchase	purchase	NOUN
easat-5446	164	19	intent	intent	NOUN
easat-5446	164	20	.	.	PUNCT
easat-5446	165	1	both	both	DET
easat-5446	165	2	hypotheses	hypothesis	NOUN
easat-5446	165	3	show	show	VERB
easat-5446	165	4	statistically	statistically	ADV
easat-5446	165	5	significant	significant	ADJ
easat-5446	165	6	impacts	impact	NOUN
easat-5446	165	7	,	,	PUNCT
easat-5446	165	8	with	with	ADP
easat-5446	165	9	moderate	moderate	ADJ
easat-5446	165	10	to	to	ADP
easat-5446	165	11	strong	strong	ADJ
easat-5446	165	12	effects	effect	NOUN
easat-5446	165	13	,	,	PUNCT
easat-5446	165	14	highlighting	highlight	VERB
easat-5446	165	15	the	the	DET
easat-5446	165	16	critical	critical	ADJ
easat-5446	165	17	and	and	CCONJ
easat-5446	165	18	awareness	awareness	NOUN
easat-5446	165	19	-	-	PUNCT
easat-5446	165	20	inducing	induce	VERB
easat-5446	165	21	role	role	NOUN
easat-5446	165	22	of	of	ADP
easat-5446	165	23	price	price	NOUN
easat-5446	165	24	perception	perception	NOUN
easat-5446	165	25	in	in	ADP
easat-5446	165	26	shaping	shape	VERB
easat-5446	165	27	customer	customer	NOUN
easat-5446	165	28	attitudes	attitude	NOUN
easat-5446	165	29	and	and	CCONJ
easat-5446	165	30	behaviours	behaviour	NOUN
easat-5446	165	31	.	.	PUNCT
easat-5446	166	1	overall	overall	ADV
easat-5446	166	2	,	,	PUNCT
easat-5446	166	3	the	the	DET
easat-5446	166	4	table	table	NOUN
easat-5446	166	5	effectively	effectively	ADV
easat-5446	166	6	demonstrates	demonstrate	VERB
easat-5446	166	7	the	the	DET
easat-5446	166	8	varied	varied	ADJ
easat-5446	166	9	strength	strength	NOUN
easat-5446	166	10	and	and	CCONJ
easat-5446	166	11	significance	significance	NOUN
easat-5446	166	12	of	of	ADP
easat-5446	166	13	relationships	relationship	NOUN
easat-5446	166	14	between	between	ADP
easat-5446	166	15	different	different	ADJ
easat-5446	166	16	constructs	construct	NOUN
easat-5446	166	17	,	,	PUNCT
easat-5446	166	18	providing	provide	VERB
easat-5446	166	19	valuable	valuable	ADJ
easat-5446	166	20	insights	insight	NOUN
easat-5446	166	21	into	into	ADP
easat-5446	166	22	how	how	SCONJ
easat-5446	166	23	mood	mood	NOUN
easat-5446	166	24	,	,	PUNCT
easat-5446	166	25	innovation	innovation	NOUN
easat-5446	166	26	,	,	PUNCT
easat-5446	166	27	and	and	CCONJ
easat-5446	166	28	price	price	NOUN
easat-5446	166	29	perceptions	perception	NOUN
easat-5446	166	30	drive	drive	VERB
easat-5446	166	31	customer	customer	NOUN
easat-5446	166	32	satisfaction	satisfaction	NOUN
easat-5446	166	33	and	and	CCONJ
easat-5446	166	34	purchase	purchase	NOUN
easat-5446	166	35	intentions	intention	NOUN
easat-5446	166	36	in	in	ADP
easat-5446	166	37	the	the	DET
easat-5446	166	38	market	market	NOUN
easat-5446	166	39	context	context	NOUN
easat-5446	166	40	.	.	PUNCT
easat-5446	167	1	table	table	NOUN
easat-5446	167	2	5	5	NUM
easat-5446	167	3	.	.	PUNCT
easat-5446	168	1	total	total	ADJ
easat-5446	168	2	direct	direct	ADJ
easat-5446	168	3	effects	effect	NOUN
easat-5446	168	4	(	(	PUNCT
easat-5446	168	5	standardized	standardize	VERB
easat-5446	168	6	)	)	PUNCT
easat-5446	168	7	–	–	PUNCT
easat-5446	168	8	mean	mean	VERB
easat-5446	168	9	,	,	PUNCT
easat-5446	168	10	stdev	stdev	NOUN
easat-5446	168	11	,	,	PUNCT
easat-5446	168	12	t	t	PROPN
easat-5446	168	13	values	value	NOUN
easat-5446	168	14	,	,	PUNCT
easat-5446	168	15	p	p	NOUN
easat-5446	168	16	values	value	NOUN
easat-5446	168	17	.	.	PUNCT
easat-5446	169	1	(	(	PUNCT
easat-5446	169	2	o	o	NOUN
easat-5446	169	3	)	)	PUNCT
easat-5446	169	4	(	(	PUNCT
easat-5446	169	5	m	m	NOUN
easat-5446	169	6	)	)	PUNCT
easat-5446	169	7	(	(	PUNCT
easat-5446	169	8	stdev	stdev	NOUN
easat-5446	169	9	)	)	PUNCT
easat-5446	169	10	(	(	PUNCT
easat-5446	169	11	|o	|o	PROPN
easat-5446	169	12	/	/	SYM
easat-5446	169	13	stdev|	stdev|	NOUN
easat-5446	169	14	)	)	PUNCT
easat-5446	169	15	p_values	p_value	VERB
easat-5446	169	16	h1	h1	PROPN
easat-5446	169	17	confort	confort	NOUN
easat-5446	169	18	(	(	PUNCT
easat-5446	169	19	cm	cm	NOUN
easat-5446	169	20	)	)	PUNCT
easat-5446	169	21	→	→	SYM
easat-5446	169	22	customer	customer	NOUN
easat-5446	169	23	satisfaction	satisfaction	NOUN
easat-5446	169	24	(	(	PUNCT
easat-5446	169	25	sa	sa	PROPN
easat-5446	169	26	)	)	PUNCT
easat-5446	169	27	0.095	0.095	NUM
easat-5446	169	28	0.092	0.092	NUM
easat-5446	169	29	0.057	0.057	NUM
easat-5446	169	30	1.665	1.665	NUM
easat-5446	169	31	0.096	0.096	NUM
easat-5446	169	32	h2	h2	NOUN
easat-5446	169	33	confort	confort	NOUN
easat-5446	169	34	(	(	PUNCT
easat-5446	169	35	cm	cm	NOUN
easat-5446	169	36	)	)	PUNCT
easat-5446	169	37	→	→	SYM
easat-5446	169	38	purchase	purchase	NOUN
easat-5446	169	39	intent	intent	NOUN
easat-5446	169	40	(	(	PUNCT
easat-5446	169	41	it	it	PRON
easat-5446	169	42	)	)	PUNCT
easat-5446	169	43	0.054	0.054	NUM
easat-5446	169	44	0.053	0.053	NUM
easat-5446	169	45	0.034	0.034	NUM
easat-5446	169	46	1.606	1.606	NUM
easat-5446	169	47	0.109	0.109	NUM
easat-5446	169	48	h3	h3	NOUN
easat-5446	169	49	customer	customer	NOUN
easat-5446	169	50	satisfaction	satisfaction	NOUN
easat-5446	169	51	(	(	PUNCT
easat-5446	169	52	sa	sa	NOUN
easat-5446	169	53	)	)	PUNCT
easat-5446	169	54	→	→	PUNCT
easat-5446	169	55	purchase	purchase	NOUN
easat-5446	169	56	intent	intent	NOUN
easat-5446	169	57	(	(	PUNCT
easat-5446	169	58	it	it	PRON
easat-5446	169	59	)	)	PUNCT
easat-5446	170	1	0.564	0.564	NUM
easat-5446	170	2	0.566	0.566	NUM
easat-5446	170	3	0.043	0.043	NUM
easat-5446	170	4	13.132	13.132	NUM
easat-5446	170	5	0.000	0.000	NUM
easat-5446	170	6	h4	h4	PROPN
easat-5446	170	7	establishment	establishment	NOUN
easat-5446	170	8	innovation	innovation	NOUN
easat-5446	170	9	(	(	PUNCT
easat-5446	170	10	in	in	ADP
easat-5446	170	11	)	)	PUNCT
easat-5446	170	12	→	→	SYM
easat-5446	170	13	customer	customer	NOUN
easat-5446	170	14	satisfaction	satisfaction	NOUN
easat-5446	170	15	(	(	PUNCT
easat-5446	170	16	sa	sa	NOUN
easat-5446	170	17	)	)	PUNCT
easat-5446	170	18	0.314	0.314	NUM
easat-5446	170	19	0.314	0.314	NUM
easat-5446	170	20	0.071	0.071	NUM
easat-5446	170	21	4.439	4.439	NUM
easat-5446	170	22	0.000	0.000	NUM
easat-5446	170	23	h5	h5	NOUN
easat-5446	170	24	establishment	establishment	NOUN
easat-5446	170	25	innovation	innovation	NOUN
easat-5446	170	26	(	(	PUNCT
easat-5446	170	27	in	in	ADP
easat-5446	170	28	)	)	PUNCT
easat-5446	170	29	→	→	SYM
easat-5446	170	30	purchase	purchase	NOUN
easat-5446	170	31	intent	intent	NOUN
easat-5446	170	32	(	(	PUNCT
easat-5446	170	33	it	it	PRON
easat-5446	170	34	)	)	PUNCT
easat-5446	170	35	0.177	0.177	NUM
easat-5446	170	36	0.177	0.177	NUM
easat-5446	170	37	0.041	0.041	NUM
easat-5446	170	38	4.289	4.289	NUM
easat-5446	170	39	0.000	0.000	NUM
easat-5446	170	40	h6	h6	PROPN
easat-5446	170	41	mood	mood	NOUN
easat-5446	170	42	(	(	PUNCT
easat-5446	170	43	ed	ed	NOUN
easat-5446	170	44	)	)	PUNCT
easat-5446	170	45	→	→	SYM
easat-5446	170	46	customer	customer	NOUN
easat-5446	170	47	satisfaction	satisfaction	NOUN
easat-5446	170	48	(	(	PUNCT
easat-5446	170	49	sa	sa	PROPN
easat-5446	170	50	)	)	PUNCT
easat-5446	170	51	0.643	0.643	NUM
easat-5446	170	52	0.641	0.641	NUM
easat-5446	170	53	0.055	0.055	NUM
easat-5446	170	54	11.604	11.604	NUM
easat-5446	170	55	0.000	0.000	NUM
easat-5446	170	56	h8	h8	NOUN
easat-5446	170	57	mood	mood	NOUN
easat-5446	170	58	(	(	PUNCT
easat-5446	170	59	ed	ed	NOUN
easat-5446	170	60	)	)	PUNCT
easat-5446	170	61	→	→	SYM
easat-5446	170	62	purchase	purchase	NOUN
easat-5446	170	63	intent	intent	NOUN
easat-5446	170	64	(	(	PUNCT
easat-5446	170	65	it	it	PRON
easat-5446	170	66	)	)	PUNCT
easat-5446	170	67	0.363	0.363	NUM
easat-5446	170	68	0.363	0.363	NUM
easat-5446	170	69	0.040	0.040	NUM
easat-5446	170	70	8.998	8.998	NUM
easat-5446	170	71	0.000	0.000	NUM
easat-5446	170	72	h10	h10	NOUN
easat-5446	170	73	perceived	perceive	VERB
easat-5446	170	74	price	price	NOUN
easat-5446	170	75	(	(	PUNCT
easat-5446	170	76	pr	pr	NOUN
easat-5446	170	77	)	)	PUNCT
easat-5446	170	78	→	→	SYM
easat-5446	170	79	customer	customer	NOUN
easat-5446	170	80	satisfaction	satisfaction	NOUN
easat-5446	170	81	(	(	PUNCT
easat-5446	170	82	sa	sa	PROPN
easat-5446	170	83	)	)	PUNCT
easat-5446	170	84	0.272	0.272	NUM
easat-5446	170	85	0.270	0.270	NUM
easat-5446	170	86	0.049	0.049	NUM
easat-5446	170	87	5.510	5.510	NUM
easat-5446	170	88	0.000	0.000	NUM
easat-5446	170	89	h11	h11	NOUN
easat-5446	170	90	perceived	perceive	VERB
easat-5446	170	91	price	price	NOUN
easat-5446	170	92	(	(	PUNCT
easat-5446	170	93	pr	pr	NOUN
easat-5446	170	94	)	)	PUNCT
easat-5446	170	95	→	→	SYM
easat-5446	170	96	purchase	purchase	NOUN
easat-5446	170	97	intent	intent	NOUN
easat-5446	170	98	(	(	PUNCT
easat-5446	170	99	it	it	PRON
easat-5446	170	100	)	)	PUNCT
easat-5446	170	101	0.153	0.153	NUM
easat-5446	170	102	0.154	0.154	NUM
easat-5446	170	103	0.035	0.035	NUM
easat-5446	170	104	4.422	4.422	NUM
easat-5446	170	105	0.000	0.000	NUM
easat-5446	170	106	the	the	DET
easat-5446	170	107	study	study	NOUN
easat-5446	170	108	's	's	PART
easat-5446	170	109	table	table	NOUN
easat-5446	170	110	6	6	NUM
easat-5446	170	111	looks	look	NOUN
easat-5446	170	112	at	at	ADP
easat-5446	170	113	the	the	DET
easat-5446	170	114	total	total	ADJ
easat-5446	170	115	indirect	indirect	ADJ
easat-5446	170	116	effects	effect	NOUN
easat-5446	170	117	and	and	CCONJ
easat-5446	170	118	looks	look	VERB
easat-5446	170	119	at	at	ADP
easat-5446	170	120	how	how	SCONJ
easat-5446	170	121	customer	customer	NOUN
easat-5446	170	122	satisfaction	satisfaction	NOUN
easat-5446	170	123	(	(	PUNCT
easat-5446	170	124	sa	sa	NOUN
easat-5446	170	125	)	)	PUNCT
easat-5446	170	126	affects	affect	VERB
easat-5446	170	127	the	the	DET
easat-5446	170	128	connections	connection	NOUN
easat-5446	170	129	between	between	ADP
easat-5446	170	130	different	different	ADJ
easat-5446	170	131	factors	factor	NOUN
easat-5446	170	132	like	like	ADP
easat-5446	170	133	comfort	comfort	NOUN
easat-5446	170	134	,	,	PUNCT
easat-5446	170	135	establishment	establishment	NOUN
easat-5446	170	136	innovation	innovation	NOUN
easat-5446	170	137	,	,	PUNCT
easat-5446	170	138	mood	mood	NOUN
easat-5446	170	139	,	,	PUNCT
easat-5446	170	140	and	and	CCONJ
easat-5446	170	141	perceived	perceive	VERB
easat-5446	170	142	price	price	NOUN
easat-5446	170	143	and	and	CCONJ
easat-5446	170	144	purchase	purchase	NOUN
easat-5446	170	145	intent	intent	NOUN
easat-5446	170	146	(	(	PUNCT
easat-5446	170	147	it	it	PRON
easat-5446	170	148	)	)	PUNCT
easat-5446	170	149	.	.	PUNCT
easat-5446	171	1	the	the	DET
easat-5446	171	2	results	result	NOUN
easat-5446	171	3	underscore	underscore	VERB
easat-5446	171	4	the	the	DET
easat-5446	171	5	significance	significance	NOUN
easat-5446	171	6	of	of	ADP
easat-5446	171	7	customer	customer	NOUN
easat-5446	171	8	satisfaction	satisfaction	NOUN
easat-5446	171	9	as	as	ADP
easat-5446	171	10	a	a	DET
easat-5446	171	11	mediator	mediator	NOUN
easat-5446	171	12	:	:	PUNCT
easat-5446	171	13	•	•	NUM
easat-5446	171	14	h12	h12	NOUN
easat-5446	171	15	(	(	PUNCT
easat-5446	171	16	comfort	comfort	NOUN
easat-5446	171	17	-	-	PUNCT
easat-5446	171	18	>	>	X
easat-5446	171	19	customer	customer	NOUN
easat-5446	171	20	satisfaction	satisfaction	NOUN
easat-5446	171	21	-	-	PUNCT
easat-5446	171	22	>	>	X
easat-5446	171	23	purchase	purchase	NOUN
easat-5446	171	24	intent	intent	NOUN
easat-5446	171	25	):	):	PUNCT
easat-5446	171	26	this	this	DET
easat-5446	171	27	hypothesis	hypothesis	NOUN
easat-5446	171	28	tests	test	VERB
easat-5446	171	29	the	the	DET
easat-5446	171	30	indirect	indirect	ADJ
easat-5446	171	31	effect	effect	NOUN
easat-5446	171	32	of	of	ADP
easat-5446	171	33	comfort	comfort	NOUN
easat-5446	171	34	on	on	ADP
easat-5446	171	35	purchase	purchase	NOUN
easat-5446	171	36	intent	intent	NOUN
easat-5446	171	37	through	through	ADP
easat-5446	171	38	customer	customer	NOUN
easat-5446	171	39	satisfaction	satisfaction	NOUN
easat-5446	171	40	.	.	PUNCT
easat-5446	172	1	the	the	DET
easat-5446	172	2	result	result	NOUN
easat-5446	172	3	shows	show	VERB
easat-5446	172	4	a	a	DET
easat-5446	172	5	small	small	ADJ
easat-5446	172	6	effect	effect	NOUN
easat-5446	172	7	size	size	NOUN
easat-5446	172	8	of	of	ADP
easat-5446	172	9	0.054	0.054	NUM
easat-5446	172	10	,	,	PUNCT
easat-5446	172	11	with	with	ADP
easat-5446	172	12	a	a	DET
easat-5446	172	13	t	t	NOUN
easat-5446	172	14	-	-	PUNCT
easat-5446	172	15	value	value	NOUN
easat-5446	172	16	of	of	ADP
easat-5446	172	17	1.606	1.606	NUM
easat-5446	172	18	and	and	CCONJ
easat-5446	172	19	a	a	DET
easat-5446	172	20	p	p	NOUN
easat-5446	172	21	-	-	PUNCT
easat-5446	172	22	value	value	NOUN
easat-5446	172	23	of	of	ADP
easat-5446	172	24	0.109	0.109	NUM
easat-5446	172	25	,	,	PUNCT
easat-5446	172	26	suggesting	suggest	VERB
easat-5446	172	27	that	that	SCONJ
easat-5446	172	28	the	the	DET
easat-5446	172	29	effect	effect	NOUN
easat-5446	172	30	is	be	AUX
easat-5446	172	31	not	not	PART
easat-5446	172	32	statistically	statistically	ADV
easat-5446	172	33	significant	significant	ADJ
easat-5446	172	34	.	.	PUNCT
easat-5446	173	1	while	while	SCONJ
easat-5446	173	2	comfort	comfort	NOUN
easat-5446	173	3	may	may	AUX
easat-5446	173	4	contribute	contribute	VERB
easat-5446	173	5	to	to	ADP
easat-5446	173	6	customer	customer	NOUN
easat-5446	173	7	satisfaction	satisfaction	NOUN
easat-5446	173	8	,	,	PUNCT
easat-5446	173	9	its	its	PRON
easat-5446	173	10	indirect	indirect	ADJ
easat-5446	173	11	influence	influence	NOUN
easat-5446	173	12	on	on	ADP
easat-5446	173	13	purchase	purchase	NOUN
easat-5446	173	14	intent	intent	NOUN
easat-5446	173	15	through	through	ADP
easat-5446	173	16	this	this	DET
easat-5446	173	17	pathway	pathway	NOUN
easat-5446	173	18	is	be	AUX
easat-5446	173	19	not	not	PART
easat-5446	173	20	robust	robust	ADJ
easat-5446	173	21	enough	enough	ADV
easat-5446	173	22	to	to	PART
easat-5446	173	23	be	be	AUX
easat-5446	173	24	considered	consider	VERB
easat-5446	173	25	significant	significant	ADJ
easat-5446	173	26	in	in	ADP
easat-5446	173	27	this	this	DET
easat-5446	173	28	context	context	NOUN
easat-5446	173	29	.	.	PUNCT
easat-5446	174	1	•	•	NUM
easat-5446	174	2	h13	h13	NOUN
easat-5446	174	3	(	(	PUNCT
easat-5446	174	4	establishment	establishment	NOUN
easat-5446	174	5	innovation	innovation	NOUN
easat-5446	174	6	-	-	PUNCT
easat-5446	174	7	>	>	X
easat-5446	174	8	customer	customer	NOUN
easat-5446	174	9	satisfaction	satisfaction	NOUN
easat-5446	174	10	-	-	PUNCT
easat-5446	174	11	>	>	X
easat-5446	174	12	purchase	purchase	NOUN
easat-5446	174	13	intent	intent	NOUN
easat-5446	174	14	):	):	PUNCT
easat-5446	174	15	the	the	DET
easat-5446	174	16	indirect	indirect	ADJ
easat-5446	174	17	effect	effect	NOUN
easat-5446	174	18	of	of	ADP
easat-5446	174	19	establishment	establishment	NOUN
easat-5446	174	20	innovation	innovation	NOUN
easat-5446	174	21	on	on	ADP
easat-5446	174	22	purchase	purchase	NOUN
easat-5446	174	23	intent	intent	NOUN
easat-5446	174	24	,	,	PUNCT
easat-5446	174	25	through	through	ADP
easat-5446	174	26	customer	customer	NOUN
easat-5446	174	27	satisfaction	satisfaction	NOUN
easat-5446	174	28	,	,	PUNCT
easat-5446	174	29	is	be	AUX
easat-5446	174	30	statistically	statistically	ADV
easat-5446	174	31	significant	significant	ADJ
easat-5446	174	32	with	with	ADP
easat-5446	174	33	an	an	DET
easat-5446	174	34	effect	effect	NOUN
easat-5446	174	35	size	size	NOUN
easat-5446	174	36	of	of	ADP
easat-5446	174	37	0.177	0.177	NUM
easat-5446	174	38	and	and	CCONJ
easat-5446	174	39	a	a	DET
easat-5446	174	40	t	t	NOUN
easat-5446	174	41	-	-	PUNCT
easat-5446	174	42	value	value	NOUN
easat-5446	174	43	of	of	ADP
easat-5446	174	44	4.289	4.289	NUM
easat-5446	174	45	.	.	PUNCT
easat-5446	175	1	this	this	DET
easat-5446	175	2	highlights	highlight	NOUN
easat-5446	175	3	that	that	PRON
easat-5446	175	4	innovations	innovation	NOUN
easat-5446	175	5	within	within	ADP
easat-5446	175	6	an	an	DET
easat-5446	175	7	establishment	establishment	NOUN
easat-5446	175	8	significantly	significantly	ADV
easat-5446	175	9	enhance	enhance	VERB
easat-5446	175	10	customer	customer	NOUN
easat-5446	175	11	satisfaction	satisfaction	NOUN
easat-5446	175	12	,	,	PUNCT
easat-5446	175	13	positively	positively	ADV
easat-5446	175	14	influencing	influence	VERB
easat-5446	175	15	their	their	PRON
easat-5446	175	16	purchase	purchase	NOUN
easat-5446	175	17	intentions	intention	NOUN
easat-5446	175	18	.	.	PUNCT
easat-5446	176	1	•	•	NUM
easat-5446	176	2	h14	h14	NOUN
easat-5446	176	3	(	(	PUNCT
easat-5446	176	4	mood	mood	NOUN
easat-5446	176	5	-	-	PUNCT
easat-5446	176	6	>	>	X
easat-5446	176	7	customer	customer	NOUN
easat-5446	176	8	satisfaction	satisfaction	NOUN
easat-5446	176	9	-	-	PUNCT
easat-5446	176	10	>	>	X
easat-5446	176	11	purchase	purchase	NOUN
easat-5446	176	12	intent	intent	NOUN
easat-5446	176	13	):	):	PUNCT
easat-5446	176	14	this	this	DET
easat-5446	176	15	hypothesis	hypothesis	NOUN
easat-5446	176	16	shows	show	VERB
easat-5446	176	17	a	a	DET
easat-5446	176	18	solid	solid	ADJ
easat-5446	176	19	and	and	CCONJ
easat-5446	176	20	significant	significant	ADJ
easat-5446	176	21	indirect	indirect	ADJ
easat-5446	176	22	effect	effect	NOUN
easat-5446	176	23	(	(	PUNCT
easat-5446	176	24	0.363	0.363	NUM
easat-5446	176	25	)	)	PUNCT
easat-5446	176	26	with	with	ADP
easat-5446	176	27	a	a	DET
easat-5446	176	28	high	high	ADJ
easat-5446	176	29	t	t	NOUN
easat-5446	176	30	-	-	PUNCT
easat-5446	176	31	value	value	NOUN
easat-5446	176	32	of	of	ADP
easat-5446	176	33	8.998	8.998	NUM
easat-5446	176	34	.	.	PUNCT
easat-5446	177	1	it	it	PRON
easat-5446	177	2	illustrates	illustrate	VERB
easat-5446	177	3	that	that	SCONJ
easat-5446	177	4	mood	mood	NOUN
easat-5446	177	5	substantially	substantially	ADV
easat-5446	177	6	impacts	impact	VERB
easat-5446	177	7	customer	customer	NOUN
easat-5446	177	8	satisfaction	satisfaction	NOUN
easat-5446	177	9	,	,	PUNCT
easat-5446	177	10	which	which	PRON
easat-5446	177	11	subsequently	subsequently	ADV
easat-5446	177	12	leads	lead	VERB
easat-5446	177	13	to	to	ADP
easat-5446	177	14	increased	increase	VERB
easat-5446	177	15	purchase	purchase	NOUN
easat-5446	177	16	intent	intent	NOUN
easat-5446	177	17	.	.	PUNCT
easat-5446	178	1	this	this	DET
easat-5446	178	2	result	result	NOUN
easat-5446	178	3	emphasises	emphasise	VERB
easat-5446	178	4	the	the	DET
easat-5446	178	5	critical	critical	ADJ
easat-5446	178	6	role	role	NOUN
easat-5446	178	7	of	of	ADP
easat-5446	178	8	emotional	emotional	ADJ
easat-5446	178	9	states	state	NOUN
easat-5446	178	10	in	in	ADP
easat-5446	178	11	driving	drive	VERB
easat-5446	178	12	purchasing	purchasing	NOUN
easat-5446	178	13	decisions	decision	NOUN
easat-5446	178	14	through	through	ADP
easat-5446	178	15	the	the	DET
easat-5446	178	16	mediating	mediate	VERB
easat-5446	178	17	effect	effect	NOUN
easat-5446	178	18	of	of	ADP
easat-5446	178	19	satisfaction	satisfaction	NOUN
easat-5446	178	20	.	.	PUNCT
easat-5446	179	1	•	•	NUM
easat-5446	179	2	h15	h15	NOUN
easat-5446	179	3	(	(	PUNCT
easat-5446	179	4	perceived	perceive	VERB
easat-5446	179	5	price	price	NOUN
easat-5446	179	6	-	-	PUNCT
easat-5446	179	7	>	>	X
easat-5446	179	8	customer	customer	NOUN
easat-5446	179	9	satisfaction	satisfaction	NOUN
easat-5446	179	10	-	-	PUNCT
easat-5446	179	11	>	>	X
easat-5446	179	12	purchase	purchase	NOUN
easat-5446	179	13	intent	intent	NOUN
easat-5446	179	14	):	):	PUNCT
easat-5446	179	15	the	the	DET
easat-5446	179	16	indirect	indirect	ADJ
easat-5446	179	17	effect	effect	NOUN
easat-5446	179	18	here	here	ADV
easat-5446	179	19	is	be	AUX
easat-5446	179	20	also	also	ADV
easat-5446	179	21	statistically	statistically	ADV
easat-5446	179	22	significant	significant	ADJ
easat-5446	179	23	,	,	PUNCT
easat-5446	179	24	with	with	ADP
easat-5446	179	25	a	a	DET
easat-5446	179	26	value	value	NOUN
easat-5446	179	27	of	of	ADP
easat-5446	179	28	0.153	0.153	NUM
easat-5446	179	29	and	and	CCONJ
easat-5446	179	30	a	a	DET
easat-5446	179	31	t	t	NOUN
easat-5446	179	32	-	-	PUNCT
easat-5446	179	33	value	value	NOUN
easat-5446	179	34	of	of	ADP
easat-5446	179	35	4.422	4.422	NUM
easat-5446	179	36	.	.	PUNCT
easat-5446	180	1	this	this	PRON
easat-5446	180	2	suggests	suggest	VERB
easat-5446	180	3	that	that	SCONJ
easat-5446	180	4	how	how	SCONJ
easat-5446	180	5	customers	customer	NOUN
easat-5446	180	6	perceive	perceive	VERB
easat-5446	180	7	the	the	DET
easat-5446	180	8	price	price	NOUN
easat-5446	180	9	influences	influence	VERB
easat-5446	180	10	their	their	PRON
easat-5446	180	11	satisfaction	satisfaction	NOUN
easat-5446	180	12	levels	level	NOUN
easat-5446	180	13	,	,	PUNCT
easat-5446	180	14	which	which	PRON
easat-5446	180	15	in	in	ADP
easat-5446	180	16	turn	turn	NOUN
easat-5446	180	17	affects	affect	VERB
easat-5446	180	18	their	their	PRON
easat-5446	180	19	intention	intention	NOUN
easat-5446	180	20	to	to	PART
easat-5446	180	21	purchase	purchase	VERB
easat-5446	180	22	.	.	PUNCT
easat-5446	181	1	the	the	DET
easat-5446	181	2	effect	effect	NOUN
easat-5446	181	3	,	,	PUNCT
easat-5446	181	4	though	though	SCONJ
easat-5446	181	5	moderate	moderate	ADJ
easat-5446	181	6	,	,	PUNCT
easat-5446	181	7	is	be	AUX
easat-5446	181	8	significant	significant	ADJ
easat-5446	181	9	and	and	CCONJ
easat-5446	181	10	indicates	indicate	VERB
easat-5446	181	11	that	that	SCONJ
easat-5446	181	12	price	price	NOUN
easat-5446	181	13	1198	1198	NUM
easat-5446	181	14	edelweiss	edelweiss	PROPN
easat-5446	181	15	applied	apply	VERB
easat-5446	181	16	science	science	NOUN
easat-5446	181	17	and	and	CCONJ
easat-5446	181	18	technology	technology	NOUN
easat-5446	181	19	issn	issn	PROPN
easat-5446	181	20	:	:	PUNCT
easat-5446	181	21	2576	2576	NUM
easat-5446	181	22	-	-	SYM
easat-5446	181	23	8484	8484	NUM
easat-5446	181	24	vol	vol	NOUN
easat-5446	181	25	.	.	PROPN
easat-5446	182	1	9	9	NUM
easat-5446	182	2	,	,	PUNCT
easat-5446	182	3	no	no	INTJ
easat-5446	182	4	.	.	NOUN
easat-5446	183	1	3	3	NUM
easat-5446	183	2	:	:	SYM
easat-5446	183	3	1189	1189	NUM
easat-5446	183	4	-	-	SYM
easat-5446	183	5	1201	1201	NUM
easat-5446	183	6	,	,	PUNCT
easat-5446	183	7	2025	2025	NUM
easat-5446	183	8	doi	doi	NOUN
easat-5446	183	9	:	:	PUNCT
easat-5446	183	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	183	11	©	©	PROPN
easat-5446	183	12	2025	2025	NUM
easat-5446	183	13	by	by	ADP
easat-5446	183	14	the	the	DET
easat-5446	183	15	authors	author	NOUN
easat-5446	183	16	;	;	PUNCT
easat-5446	183	17	licensee	licensee	PROPN
easat-5446	183	18	learning	learn	VERB
easat-5446	183	19	gate	gate	PROPN
easat-5446	183	20	perception	perception	NOUN
easat-5446	183	21	is	be	AUX
easat-5446	183	22	an	an	DET
easat-5446	183	23	essential	essential	ADJ
easat-5446	183	24	determinant	determinant	NOUN
easat-5446	183	25	of	of	ADP
easat-5446	183	26	purchasing	purchase	VERB
easat-5446	183	27	behaviour	behaviour	NOUN
easat-5446	183	28	via	via	ADP
easat-5446	183	29	the	the	DET
easat-5446	183	30	route	route	NOUN
easat-5446	183	31	of	of	ADP
easat-5446	183	32	customer	customer	NOUN
easat-5446	183	33	satisfaction	satisfaction	NOUN
easat-5446	183	34	.	.	PUNCT
easat-5446	184	1	overall	overall	ADV
easat-5446	184	2	,	,	PUNCT
easat-5446	184	3	these	these	DET
easat-5446	184	4	findings	finding	NOUN
easat-5446	184	5	affirm	affirm	VERB
easat-5446	184	6	the	the	DET
easat-5446	184	7	central	central	ADJ
easat-5446	184	8	role	role	NOUN
easat-5446	184	9	of	of	ADP
easat-5446	184	10	customer	customer	NOUN
easat-5446	184	11	satisfaction	satisfaction	NOUN
easat-5446	184	12	as	as	ADP
easat-5446	184	13	a	a	DET
easat-5446	184	14	mediator	mediator	NOUN
easat-5446	184	15	in	in	ADP
easat-5446	184	16	the	the	DET
easat-5446	184	17	relationship	relationship	NOUN
easat-5446	184	18	between	between	ADP
easat-5446	184	19	various	various	ADJ
easat-5446	184	20	factors	factor	NOUN
easat-5446	184	21	and	and	CCONJ
easat-5446	184	22	purchase	purchase	NOUN
easat-5446	184	23	intent	intent	NOUN
easat-5446	184	24	.	.	PUNCT
easat-5446	185	1	the	the	DET
easat-5446	185	2	results	result	NOUN
easat-5446	185	3	are	be	AUX
easat-5446	185	4	particularly	particularly	ADV
easat-5446	185	5	compelling	compelling	ADJ
easat-5446	185	6	for	for	ADP
easat-5446	185	7	hypotheses	hypothesis	NOUN
easat-5446	185	8	involving	involve	VERB
easat-5446	185	9	mood	mood	NOUN
easat-5446	185	10	and	and	CCONJ
easat-5446	185	11	establishment	establishment	NOUN
easat-5446	185	12	innovation	innovation	NOUN
easat-5446	185	13	,	,	PUNCT
easat-5446	185	14	where	where	SCONJ
easat-5446	185	15	customer	customer	NOUN
easat-5446	185	16	satisfaction	satisfaction	NOUN
easat-5446	185	17	acts	act	VERB
easat-5446	185	18	as	as	ADP
easat-5446	185	19	a	a	DET
easat-5446	185	20	strong	strong	ADJ
easat-5446	185	21	intermediary	intermediary	NOUN
easat-5446	185	22	,	,	PUNCT
easat-5446	185	23	enhancing	enhance	VERB
easat-5446	185	24	the	the	DET
easat-5446	185	25	impact	impact	NOUN
easat-5446	185	26	of	of	ADP
easat-5446	185	27	these	these	DET
easat-5446	185	28	factors	factor	NOUN
easat-5446	185	29	on	on	ADP
easat-5446	185	30	purchase	purchase	NOUN
easat-5446	185	31	intent	intent	NOUN
easat-5446	185	32	.	.	PUNCT
easat-5446	186	1	this	this	DET
easat-5446	186	2	insight	insight	NOUN
easat-5446	186	3	could	could	AUX
easat-5446	186	4	be	be	AUX
easat-5446	186	5	pivotal	pivotal	ADJ
easat-5446	186	6	for	for	ADP
easat-5446	186	7	businesses	business	NOUN
easat-5446	186	8	focussing	focusse	VERB
easat-5446	186	9	on	on	ADP
easat-5446	186	10	strategies	strategy	NOUN
easat-5446	186	11	,	,	PUNCT
easat-5446	186	12	too	too	ADV
easat-5446	186	13	.	.	PUNCT
easat-5446	187	1	table	table	NOUN
easat-5446	187	2	6	6	NUM
easat-5446	187	3	.	.	PUNCT
easat-5446	188	1	total	total	ADJ
easat-5446	188	2	indirect	indirect	ADJ
easat-5446	188	3	effects	effect	NOUN
easat-5446	188	4	(	(	PUNCT
easat-5446	188	5	standardized	standardize	VERB
easat-5446	188	6	)	)	PUNCT
easat-5446	188	7	–	–	PUNCT
easat-5446	188	8	mean	mean	VERB
easat-5446	188	9	,	,	PUNCT
easat-5446	188	10	stdev	stdev	NOUN
easat-5446	188	11	,	,	PUNCT
easat-5446	188	12	t	t	PROPN
easat-5446	188	13	values	value	NOUN
easat-5446	188	14	,	,	PUNCT
easat-5446	188	15	p	p	NOUN
easat-5446	188	16	values	value	NOUN
easat-5446	188	17	.	.	PUNCT
easat-5446	189	1	(	(	PUNCT
easat-5446	189	2	o	o	NOUN
easat-5446	189	3	)	)	PUNCT
easat-5446	189	4	(	(	PUNCT
easat-5446	189	5	m	m	NOUN
easat-5446	189	6	)	)	PUNCT
easat-5446	189	7	(	(	PUNCT
easat-5446	189	8	stdev	stdev	NOUN
easat-5446	189	9	)	)	PUNCT
easat-5446	189	10	(	(	PUNCT
easat-5446	189	11	|o	|o	PROPN
easat-5446	189	12	/	/	SYM
easat-5446	189	13	stdev|	stdev|	NOUN
easat-5446	189	14	)	)	PUNCT
easat-5446	189	15	p	p	NOUN
easat-5446	189	16	values	value	NOUN
easat-5446	189	17	h12	h12	NOUN
easat-5446	189	18	confort	confort	NOUN
easat-5446	189	19	(	(	PUNCT
easat-5446	189	20	cm	cm	NOUN
easat-5446	189	21	)	)	PUNCT
easat-5446	189	22	-	-	PUNCT
easat-5446	189	23	>	>	X
easat-5446	189	24	customer	customer	NOUN
easat-5446	189	25	satisfaction	satisfaction	NOUN
easat-5446	189	26	(	(	PUNCT
easat-5446	189	27	sa	sa	NOUN
easat-5446	189	28	)	)	PUNCT
easat-5446	189	29	-	-	PUNCT
easat-5446	189	30	>	>	X
easat-5446	189	31	purchase	purchase	NOUN
easat-5446	189	32	intent	intent	NOUN
easat-5446	189	33	(	(	PUNCT
easat-5446	189	34	it	it	PRON
easat-5446	189	35	)	)	PUNCT
easat-5446	189	36	0.054	0.054	NUM
easat-5446	189	37	0.053	0.053	NUM
easat-5446	189	38	0.034	0.034	NUM
easat-5446	189	39	1.606	1.606	NUM
easat-5446	189	40	0.109	0.109	NUM
easat-5446	189	41	h13	h13	NOUN
easat-5446	189	42	establishment	establishment	NOUN
easat-5446	189	43	innovation	innovation	NOUN
easat-5446	189	44	(	(	PUNCT
easat-5446	189	45	in	in	ADP
easat-5446	189	46	)	)	PUNCT
easat-5446	189	47	-	-	PUNCT
easat-5446	189	48	>	>	X
easat-5446	189	49	customer	customer	NOUN
easat-5446	189	50	satisfaction	satisfaction	NOUN
easat-5446	189	51	(	(	PUNCT
easat-5446	189	52	sa	sa	NOUN
easat-5446	189	53	)	)	PUNCT
easat-5446	189	54	-	-	PUNCT
easat-5446	189	55	>	>	X
easat-5446	189	56	purchase	purchase	NOUN
easat-5446	189	57	intent	intent	NOUN
easat-5446	189	58	(	(	PUNCT
easat-5446	189	59	it	it	PRON
easat-5446	189	60	)	)	PUNCT
easat-5446	189	61	0.177	0.177	NUM
easat-5446	189	62	0.177	0.177	NUM
easat-5446	189	63	0.041	0.041	NUM
easat-5446	189	64	4.289	4.289	NUM
easat-5446	189	65	0.000	0.000	NUM
easat-5446	189	66	h14	h14	NOUN
easat-5446	189	67	mood	mood	NOUN
easat-5446	189	68	(	(	PUNCT
easat-5446	189	69	ed	ed	NOUN
easat-5446	189	70	)	)	PUNCT
easat-5446	189	71	-	-	PUNCT
easat-5446	189	72	>	>	X
easat-5446	189	73	customer	customer	NOUN
easat-5446	189	74	satisfaction	satisfaction	NOUN
easat-5446	189	75	(	(	PUNCT
easat-5446	189	76	sa	sa	NOUN
easat-5446	189	77	)	)	PUNCT
easat-5446	189	78	-	-	PUNCT
easat-5446	189	79	>	>	X
easat-5446	189	80	purchase	purchase	NOUN
easat-5446	189	81	intent	intent	NOUN
easat-5446	189	82	(	(	PUNCT
easat-5446	189	83	it	it	PRON
easat-5446	189	84	)	)	PUNCT
easat-5446	189	85	0.363	0.363	NUM
easat-5446	189	86	0.363	0.363	NUM
easat-5446	189	87	0.040	0.040	NUM
easat-5446	189	88	8.998	8.998	NUM
easat-5446	189	89	0.000	0.000	NUM
easat-5446	189	90	h15	h15	NOUN
easat-5446	189	91	perceived	perceive	VERB
easat-5446	189	92	price	price	NOUN
easat-5446	189	93	(	(	PUNCT
easat-5446	189	94	pr	pr	NOUN
easat-5446	189	95	)	)	PUNCT
easat-5446	189	96	-	-	PUNCT
easat-5446	189	97	>	>	X
easat-5446	189	98	customer	customer	NOUN
easat-5446	189	99	satisfaction	satisfaction	NOUN
easat-5446	189	100	(	(	PUNCT
easat-5446	189	101	sa	sa	NOUN
easat-5446	189	102	)	)	PUNCT
easat-5446	189	103	-	-	PUNCT
easat-5446	189	104	>	>	X
easat-5446	189	105	purchase	purchase	NOUN
easat-5446	189	106	intent	intent	NOUN
easat-5446	189	107	(	(	PUNCT
easat-5446	189	108	it	it	PRON
easat-5446	189	109	)	)	PUNCT
easat-5446	189	110	0.153	0.153	NUM
easat-5446	189	111	0.154	0.154	NUM
easat-5446	189	112	0.035	0.035	NUM
easat-5446	189	113	4.422	4.422	NUM
easat-5446	189	114	0.000	0.000	NUM
easat-5446	189	115	4	4	NUM
easat-5446	189	116	.	.	PUNCT
easat-5446	189	117	discussion	discussion	NOUN
easat-5446	189	118	the	the	DET
easat-5446	189	119	study	study	NOUN
easat-5446	189	120	results	result	NOUN
easat-5446	189	121	demonstrate	demonstrate	VERB
easat-5446	189	122	that	that	SCONJ
easat-5446	189	123	customer	customer	NOUN
easat-5446	189	124	satisfaction	satisfaction	NOUN
easat-5446	189	125	(	(	PUNCT
easat-5446	189	126	cs	cs	PROPN
easat-5446	189	127	)	)	PUNCT
easat-5446	189	128	plays	play	VERB
easat-5446	189	129	a	a	DET
easat-5446	189	130	key	key	ADJ
easat-5446	189	131	role	role	NOUN
easat-5446	189	132	as	as	ADP
easat-5446	189	133	a	a	DET
easat-5446	189	134	mediator	mediator	NOUN
easat-5446	189	135	in	in	ADP
easat-5446	189	136	the	the	DET
easat-5446	189	137	relationship	relationship	NOUN
easat-5446	189	138	between	between	ADP
easat-5446	189	139	various	various	ADJ
easat-5446	189	140	variables	variable	NOUN
easat-5446	189	141	and	and	CCONJ
easat-5446	189	142	purchase	purchase	VERB
easat-5446	189	143	intention	intention	NOUN
easat-5446	189	144	(	(	PUNCT
easat-5446	189	145	pi	pi	NOUN
easat-5446	189	146	)	)	PUNCT
easat-5446	189	147	.	.	PUNCT
easat-5446	190	1	this	this	DET
easat-5446	190	2	finding	finding	NOUN
easat-5446	190	3	highlights	highlight	VERB
easat-5446	190	4	the	the	DET
easat-5446	190	5	importance	importance	NOUN
easat-5446	190	6	of	of	ADP
easat-5446	190	7	understanding	understand	VERB
easat-5446	190	8	how	how	SCONJ
easat-5446	190	9	consumer	consumer	NOUN
easat-5446	190	10	experience	experience	NOUN
easat-5446	190	11	and	and	CCONJ
easat-5446	190	12	perception	perception	NOUN
easat-5446	190	13	can	can	AUX
easat-5446	190	14	transform	transform	VERB
easat-5446	190	15	external	external	ADJ
easat-5446	190	16	factors	factor	NOUN
easat-5446	190	17	into	into	ADP
easat-5446	190	18	concrete	concrete	ADJ
easat-5446	190	19	purchasing	purchasing	NOUN
easat-5446	190	20	decisions	decision	NOUN
easat-5446	190	21	.	.	PUNCT
easat-5446	191	1	previous	previous	ADJ
easat-5446	191	2	literature	literature	NOUN
easat-5446	191	3	has	have	AUX
easat-5446	191	4	emphasized	emphasize	VERB
easat-5446	191	5	that	that	SCONJ
easat-5446	191	6	customer	customer	NOUN
easat-5446	191	7	satisfaction	satisfaction	NOUN
easat-5446	191	8	is	be	AUX
easat-5446	191	9	a	a	DET
easat-5446	191	10	fundamental	fundamental	ADJ
easat-5446	191	11	determinant	determinant	ADJ
easat-5446	191	12	in	in	ADP
easat-5446	191	13	consumer	consumer	NOUN
easat-5446	191	14	behavior	behavior	NOUN
easat-5446	191	15	,	,	PUNCT
easat-5446	191	16	acting	act	VERB
easat-5446	191	17	as	as	ADP
easat-5446	191	18	a	a	DET
easat-5446	191	19	bridge	bridge	NOUN
easat-5446	191	20	between	between	ADP
easat-5446	191	21	external	external	ADJ
easat-5446	191	22	stimuli	stimulus	NOUN
easat-5446	191	23	and	and	CCONJ
easat-5446	191	24	the	the	DET
easat-5446	191	25	final	final	ADJ
easat-5446	191	26	conversion	conversion	NOUN
easat-5446	191	27	into	into	ADP
easat-5446	191	28	sales	sale	NOUN
easat-5446	191	29	.	.	PUNCT
easat-5446	192	1	recent	recent	ADJ
easat-5446	192	2	studies	study	NOUN
easat-5446	192	3	have	have	AUX
easat-5446	192	4	stressed	stress	VERB
easat-5446	192	5	that	that	SCONJ
easat-5446	192	6	without	without	ADP
easat-5446	192	7	a	a	DET
easat-5446	192	8	satisfactory	satisfactory	ADJ
easat-5446	192	9	experience	experience	NOUN
easat-5446	192	10	,	,	PUNCT
easat-5446	192	11	even	even	ADV
easat-5446	192	12	the	the	DET
easat-5446	192	13	most	most	ADV
easat-5446	192	14	attractive	attractive	ADJ
easat-5446	192	15	factors	factor	NOUN
easat-5446	192	16	,	,	PUNCT
easat-5446	192	17	such	such	ADJ
easat-5446	192	18	as	as	ADP
easat-5446	192	19	price	price	NOUN
easat-5446	192	20	or	or	CCONJ
easat-5446	192	21	innovation	innovation	NOUN
easat-5446	192	22	,	,	PUNCT
easat-5446	192	23	may	may	AUX
easat-5446	192	24	not	not	PART
easat-5446	192	25	translate	translate	VERB
easat-5446	192	26	into	into	ADP
easat-5446	192	27	a	a	DET
easat-5446	192	28	significant	significant	ADJ
easat-5446	192	29	purchase	purchase	NOUN
easat-5446	192	30	intention	intention	NOUN
easat-5446	192	31	.	.	PUNCT
easat-5446	193	1	to	to	PART
easat-5446	193	2	ensure	ensure	VERB
easat-5446	193	3	the	the	DET
easat-5446	193	4	robustness	robustness	NOUN
easat-5446	193	5	of	of	ADP
easat-5446	193	6	the	the	DET
easat-5446	193	7	proposed	propose	VERB
easat-5446	193	8	model	model	NOUN
easat-5446	193	9	,	,	PUNCT
easat-5446	193	10	construct	construct	VERB
easat-5446	193	11	reliability	reliability	NOUN
easat-5446	193	12	was	be	AUX
easat-5446	193	13	assessed	assess	VERB
easat-5446	193	14	using	use	VERB
easat-5446	193	15	indices	index	NOUN
easat-5446	193	16	such	such	ADJ
easat-5446	193	17	as	as	ADP
easat-5446	193	18	cronbach	cronbach	NOUN
easat-5446	193	19	's	's	PART
easat-5446	193	20	alpha	alpha	NOUN
easat-5446	193	21	and	and	CCONJ
easat-5446	193	22	hierarchical	hierarchical	ADJ
easat-5446	193	23	omega	omega	NOUN
easat-5446	193	24	,	,	PUNCT
easat-5446	193	25	which	which	PRON
easat-5446	193	26	yielded	yield	VERB
easat-5446	193	27	high	high	ADJ
easat-5446	193	28	values	value	NOUN
easat-5446	193	29	,	,	PUNCT
easat-5446	193	30	indicating	indicate	VERB
easat-5446	193	31	strong	strong	ADJ
easat-5446	193	32	internal	internal	ADJ
easat-5446	193	33	consistency	consistency	NOUN
easat-5446	193	34	in	in	ADP
easat-5446	193	35	the	the	DET
easat-5446	193	36	scales	scale	NOUN
easat-5446	193	37	used	use	VERB
easat-5446	193	38	.	.	PUNCT
easat-5446	194	1	this	this	PRON
easat-5446	194	2	suggests	suggest	VERB
easat-5446	194	3	that	that	SCONJ
easat-5446	194	4	the	the	DET
easat-5446	194	5	measurements	measurement	NOUN
easat-5446	194	6	are	be	AUX
easat-5446	194	7	stable	stable	ADJ
easat-5446	194	8	and	and	CCONJ
easat-5446	194	9	accurately	accurately	ADV
easat-5446	194	10	reflect	reflect	VERB
easat-5446	194	11	the	the	DET
easat-5446	194	12	concepts	concept	NOUN
easat-5446	194	13	they	they	PRON
easat-5446	194	14	aim	aim	VERB
easat-5446	194	15	to	to	PART
easat-5446	194	16	evaluate	evaluate	VERB
easat-5446	194	17	.	.	PUNCT
easat-5446	195	1	these	these	DET
easat-5446	195	2	findings	finding	NOUN
easat-5446	195	3	align	align	VERB
easat-5446	195	4	with	with	ADP
easat-5446	195	5	the	the	DET
easat-5446	195	6	study	study	NOUN
easat-5446	195	7	by	by	ADP
easat-5446	195	8	winarko	winarko	PROPN
easat-5446	195	9	,	,	PUNCT
easat-5446	195	10	et	et	PROPN
easat-5446	195	11	al	al	PROPN
easat-5446	195	12	.	.	PUNCT
easat-5446	196	1	[	[	X
easat-5446	196	2	2	2	X
easat-5446	196	3	]	]	PUNCT
easat-5446	196	4	who	who	PRON
easat-5446	196	5	found	find	VERB
easat-5446	196	6	that	that	SCONJ
easat-5446	196	7	perceived	perceive	VERB
easat-5446	196	8	value	value	NOUN
easat-5446	196	9	and	and	CCONJ
easat-5446	196	10	marketing	market	VERB
easat-5446	196	11	4.0	4.0	NUM
easat-5446	196	12	factors	factor	NOUN
easat-5446	196	13	significantly	significantly	ADV
easat-5446	196	14	influence	influence	VERB
easat-5446	196	15	customer	customer	NOUN
easat-5446	196	16	satisfaction	satisfaction	NOUN
easat-5446	196	17	and	and	CCONJ
easat-5446	196	18	purchase	purchase	NOUN
easat-5446	196	19	intention	intention	NOUN
easat-5446	196	20	in	in	ADP
easat-5446	196	21	ecommerce	ecommerce	PROPN
easat-5446	196	22	.	.	PUNCT
easat-5446	197	1	similarly	similarly	ADV
easat-5446	197	2	,	,	PUNCT
easat-5446	197	3	zhang	zhang	PROPN
easat-5446	197	4	and	and	CCONJ
easat-5446	197	5	cheng	cheng	PROPN
easat-5446	198	1	[	[	X
easat-5446	198	2	1	1	X
easat-5446	198	3	]	]	PUNCT
easat-5446	198	4	reinforce	reinforce	VERB
easat-5446	198	5	the	the	DET
easat-5446	198	6	idea	idea	NOUN
easat-5446	198	7	that	that	SCONJ
easat-5446	198	8	information	information	NOUN
easat-5446	198	9	and	and	CCONJ
easat-5446	198	10	communication	communication	NOUN
easat-5446	198	11	technologies	technology	NOUN
easat-5446	198	12	(	(	PUNCT
easat-5446	198	13	ict	ict	PROPN
easat-5446	198	14	)	)	PUNCT
easat-5446	198	15	play	play	VERB
easat-5446	198	16	a	a	DET
easat-5446	198	17	central	central	ADJ
easat-5446	198	18	role	role	NOUN
easat-5446	198	19	in	in	ADP
easat-5446	198	20	mediating	mediate	VERB
easat-5446	198	21	the	the	DET
easat-5446	198	22	relationship	relationship	NOUN
easat-5446	198	23	between	between	ADP
easat-5446	198	24	digital	digital	ADJ
easat-5446	198	25	marketing	marketing	NOUN
easat-5446	198	26	and	and	CCONJ
easat-5446	198	27	purchase	purchase	NOUN
easat-5446	198	28	intention	intention	NOUN
easat-5446	198	29	.	.	PUNCT
easat-5446	199	1	these	these	DET
easat-5446	199	2	results	result	NOUN
easat-5446	199	3	underline	underline	VERB
easat-5446	199	4	the	the	DET
easat-5446	199	5	necessity	necessity	NOUN
easat-5446	199	6	of	of	ADP
easat-5446	199	7	having	have	VERB
easat-5446	199	8	valid	valid	ADJ
easat-5446	199	9	and	and	CCONJ
easat-5446	199	10	reliable	reliable	ADJ
easat-5446	199	11	measurement	measurement	NOUN
easat-5446	199	12	instruments	instrument	NOUN
easat-5446	199	13	to	to	PART
easat-5446	199	14	obtain	obtain	VERB
easat-5446	199	15	robust	robust	ADJ
easat-5446	199	16	conclusions	conclusion	NOUN
easat-5446	199	17	in	in	ADP
easat-5446	199	18	studies	study	NOUN
easat-5446	199	19	related	relate	VERB
easat-5446	199	20	to	to	ADP
easat-5446	199	21	consumer	consumer	NOUN
easat-5446	199	22	behavior	behavior	NOUN
easat-5446	199	23	.	.	PUNCT
easat-5446	200	1	the	the	DET
easat-5446	200	2	satisfactory	satisfactory	ADJ
easat-5446	200	3	fit	fit	NOUN
easat-5446	200	4	of	of	ADP
easat-5446	200	5	the	the	DET
easat-5446	200	6	theoretical	theoretical	ADJ
easat-5446	200	7	model	model	NOUN
easat-5446	200	8	was	be	AUX
easat-5446	200	9	assessed	assess	VERB
easat-5446	200	10	through	through	ADP
easat-5446	200	11	confirmatory	confirmatory	ADJ
easat-5446	200	12	factor	factor	NOUN
easat-5446	200	13	analysis	analysis	NOUN
easat-5446	200	14	(	(	PUNCT
easat-5446	200	15	cfa	cfa	NOUN
easat-5446	200	16	)	)	PUNCT
easat-5446	200	17	,	,	PUNCT
easat-5446	200	18	with	with	ADP
easat-5446	200	19	indicators	indicator	NOUN
easat-5446	200	20	such	such	ADJ
easat-5446	200	21	as	as	ADP
easat-5446	200	22	rmsea	rmsea	NOUN
easat-5446	200	23	,	,	PUNCT
easat-5446	200	24	srmr	srmr	PROPN
easat-5446	200	25	,	,	PUNCT
easat-5446	200	26	cfi	cfi	PROPN
easat-5446	200	27	,	,	PUNCT
easat-5446	200	28	tli	tli	PROPN
easat-5446	200	29	,	,	PUNCT
easat-5446	200	30	and	and	CCONJ
easat-5446	200	31	gfi	gfi	PROPN
easat-5446	200	32	falling	fall	VERB
easat-5446	200	33	within	within	ADP
easat-5446	200	34	acceptable	acceptable	ADJ
easat-5446	200	35	ranges	range	NOUN
easat-5446	200	36	.	.	PUNCT
easat-5446	201	1	these	these	DET
easat-5446	201	2	results	result	NOUN
easat-5446	201	3	indicate	indicate	VERB
easat-5446	201	4	that	that	SCONJ
easat-5446	201	5	the	the	DET
easat-5446	201	6	proposed	propose	VERB
easat-5446	201	7	theoretical	theoretical	ADJ
easat-5446	201	8	structure	structure	NOUN
easat-5446	201	9	is	be	AUX
easat-5446	201	10	stable	stable	ADJ
easat-5446	201	11	and	and	CCONJ
easat-5446	201	12	adequately	adequately	ADV
easat-5446	201	13	reflects	reflect	VERB
easat-5446	201	14	the	the	DET
easat-5446	201	15	relationships	relationship	NOUN
easat-5446	201	16	between	between	ADP
easat-5446	201	17	the	the	DET
easat-5446	201	18	analyzed	analyze	VERB
easat-5446	201	19	variables	variable	NOUN
easat-5446	201	20	.	.	PUNCT
easat-5446	202	1	the	the	DET
easat-5446	202	2	findings	finding	NOUN
easat-5446	202	3	obtained	obtain	VERB
easat-5446	202	4	in	in	ADP
easat-5446	202	5	this	this	DET
easat-5446	202	6	phase	phase	NOUN
easat-5446	202	7	are	be	AUX
easat-5446	202	8	consistent	consistent	ADJ
easat-5446	202	9	with	with	ADP
easat-5446	202	10	the	the	DET
easat-5446	202	11	study	study	NOUN
easat-5446	202	12	by	by	ADP
easat-5446	202	13	hu	hu	PROPN
easat-5446	202	14	,	,	PUNCT
easat-5446	202	15	et	et	PROPN
easat-5446	202	16	al	al	PROPN
easat-5446	202	17	.	.	PUNCT
easat-5446	203	1	[	[	X
easat-5446	203	2	4	4	X
easat-5446	203	3	]	]	PUNCT
easat-5446	203	4	who	who	PRON
easat-5446	203	5	applied	apply	VERB
easat-5446	203	6	a	a	DET
easat-5446	203	7	similar	similar	ADJ
easat-5446	203	8	structural	structural	ADJ
easat-5446	203	9	model	model	NOUN
easat-5446	203	10	to	to	PART
easat-5446	203	11	analyze	analyze	VERB
easat-5446	203	12	the	the	DET
easat-5446	203	13	impact	impact	NOUN
easat-5446	203	14	of	of	ADP
easat-5446	203	15	realism	realism	NOUN
easat-5446	203	16	in	in	ADP
easat-5446	203	17	ai	ai	ADV
easat-5446	203	18	-	-	PUNCT
easat-5446	203	19	based	base	VERB
easat-5446	203	20	customer	customer	NOUN
easat-5446	203	21	service	service	NOUN
easat-5446	203	22	agents	agent	NOUN
easat-5446	203	23	and	and	CCONJ
easat-5446	203	24	their	their	PRON
easat-5446	203	25	relationship	relationship	NOUN
easat-5446	203	26	with	with	ADP
easat-5446	203	27	customer	customer	NOUN
easat-5446	203	28	satisfaction	satisfaction	NOUN
easat-5446	203	29	and	and	CCONJ
easat-5446	203	30	repurchase	repurchase	VERB
easat-5446	203	31	intention	intention	NOUN
easat-5446	203	32	.	.	PUNCT
easat-5446	204	1	this	this	PRON
easat-5446	204	2	reinforces	reinforce	VERB
easat-5446	204	3	the	the	DET
easat-5446	204	4	validity	validity	NOUN
easat-5446	204	5	of	of	ADP
easat-5446	204	6	the	the	DET
easat-5446	204	7	model	model	NOUN
easat-5446	204	8	and	and	CCONJ
easat-5446	204	9	the	the	DET
easat-5446	204	10	applicability	applicability	NOUN
easat-5446	204	11	of	of	ADP
easat-5446	204	12	its	its	PRON
easat-5446	204	13	conclusions	conclusion	NOUN
easat-5446	204	14	to	to	ADP
easat-5446	204	15	similar	similar	ADJ
easat-5446	204	16	contexts	contexts	NOUN
easat-5446	204	17	,	,	PUNCT
easat-5446	204	18	especially	especially	ADV
easat-5446	204	19	in	in	ADP
easat-5446	204	20	digital	digital	ADJ
easat-5446	204	21	environments	environment	NOUN
easat-5446	204	22	where	where	SCONJ
easat-5446	204	23	customer	customer	NOUN
easat-5446	204	24	interaction	interaction	NOUN
easat-5446	204	25	is	be	AUX
easat-5446	204	26	mediated	mediate	VERB
easat-5446	204	27	by	by	ADP
easat-5446	204	28	emerging	emerge	VERB
easat-5446	204	29	technologies	technology	NOUN
easat-5446	204	30	.	.	PUNCT
easat-5446	205	1	one	one	NUM
easat-5446	205	2	of	of	ADP
easat-5446	205	3	the	the	DET
easat-5446	205	4	most	most	ADV
easat-5446	205	5	relevant	relevant	ADJ
easat-5446	205	6	findings	finding	NOUN
easat-5446	205	7	of	of	ADP
easat-5446	205	8	the	the	DET
easat-5446	205	9	study	study	NOUN
easat-5446	205	10	is	be	AUX
easat-5446	205	11	that	that	SCONJ
easat-5446	205	12	customer	customer	NOUN
easat-5446	205	13	satisfaction	satisfaction	NOUN
easat-5446	205	14	is	be	AUX
easat-5446	205	15	positioned	position	VERB
easat-5446	205	16	as	as	ADP
easat-5446	205	17	a	a	DET
easat-5446	205	18	key	key	ADJ
easat-5446	205	19	predictor	predictor	NOUN
easat-5446	205	20	of	of	ADP
easat-5446	205	21	purchase	purchase	NOUN
easat-5446	205	22	intention	intention	NOUN
easat-5446	205	23	,	,	PUNCT
easat-5446	205	24	with	with	ADP
easat-5446	205	25	a	a	DET
easat-5446	205	26	coefficient	coefficient	NOUN
easat-5446	205	27	of	of	ADP
easat-5446	205	28	0.564	0.564	NUM
easat-5446	205	29	(	(	PUNCT
easat-5446	205	30	p	p	X
easat-5446	205	31	<	<	X
easat-5446	205	32	0.001	0.001	NUM
easat-5446	205	33	)	)	PUNCT
easat-5446	205	34	.	.	PUNCT
easat-5446	206	1	this	this	DET
easat-5446	206	2	result	result	NOUN
easat-5446	206	3	is	be	AUX
easat-5446	206	4	consistent	consistent	ADJ
easat-5446	206	5	with	with	ADP
easat-5446	206	6	the	the	DET
easat-5446	206	7	research	research	NOUN
easat-5446	206	8	by	by	ADP
easat-5446	206	9	khatoon	khatoon	PROPN
easat-5446	206	10	,	,	PUNCT
easat-5446	206	11	et	et	PROPN
easat-5446	206	12	al	al	PROPN
easat-5446	206	13	.	.	PUNCT
easat-5446	207	1	[	[	X
easat-5446	207	2	5	5	NUM
easat-5446	207	3	]	]	PUNCT
easat-5446	207	4	in	in	ADP
easat-5446	207	5	the	the	DET
easat-5446	207	6	qatari	qatari	ADJ
easat-5446	207	7	banking	banking	NOUN
easat-5446	207	8	sector	sector	NOUN
easat-5446	207	9	,	,	PUNCT
easat-5446	207	10	where	where	SCONJ
easat-5446	207	11	customer	customer	NOUN
easat-5446	207	12	satisfaction	satisfaction	NOUN
easat-5446	207	13	significantly	significantly	ADV
easat-5446	207	14	1199	1199	NUM
easat-5446	207	15	edelweiss	edelweiss	PROPN
easat-5446	207	16	applied	apply	VERB
easat-5446	207	17	science	science	NOUN
easat-5446	207	18	and	and	CCONJ
easat-5446	207	19	technology	technology	NOUN
easat-5446	207	20	issn	issn	PROPN
easat-5446	207	21	:	:	PUNCT
easat-5446	207	22	2576	2576	NUM
easat-5446	207	23	-	-	SYM
easat-5446	207	24	8484	8484	NUM
easat-5446	207	25	vol	vol	NOUN
easat-5446	207	26	.	.	PROPN
easat-5446	208	1	9	9	NUM
easat-5446	208	2	,	,	PUNCT
easat-5446	208	3	no	no	INTJ
easat-5446	208	4	.	.	NOUN
easat-5446	209	1	3	3	NUM
easat-5446	209	2	:	:	SYM
easat-5446	209	3	1189	1189	NUM
easat-5446	209	4	-	-	SYM
easat-5446	209	5	1201	1201	NUM
easat-5446	209	6	,	,	PUNCT
easat-5446	209	7	2025	2025	NUM
easat-5446	209	8	doi	doi	NOUN
easat-5446	209	9	:	:	PUNCT
easat-5446	209	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	209	11	©	©	PROPN
easat-5446	209	12	2025	2025	NUM
easat-5446	209	13	by	by	ADP
easat-5446	209	14	the	the	DET
easat-5446	209	15	authors	author	NOUN
easat-5446	209	16	;	;	PUNCT
easat-5446	209	17	licensee	licensee	PROPN
easat-5446	209	18	learning	learning	PROPN
easat-5446	209	19	gate	gate	NOUN
easat-5446	209	20	mediated	mediate	VERB
easat-5446	209	21	the	the	DET
easat-5446	209	22	relationship	relationship	NOUN
easat-5446	209	23	between	between	ADP
easat-5446	209	24	e	e	NOUN
easat-5446	209	25	-	-	ADJ
easat-5446	209	26	banking	banking	ADJ
easat-5446	209	27	service	service	NOUN
easat-5446	209	28	quality	quality	NOUN
easat-5446	209	29	and	and	CCONJ
easat-5446	209	30	purchase	purchase	NOUN
easat-5446	209	31	intention	intention	NOUN
easat-5446	209	32	.	.	PUNCT
easat-5446	210	1	this	this	PRON
easat-5446	210	2	reinforces	reinforce	VERB
easat-5446	210	3	the	the	DET
easat-5446	210	4	idea	idea	NOUN
easat-5446	210	5	that	that	SCONJ
easat-5446	210	6	customer	customer	NOUN
easat-5446	210	7	satisfaction	satisfaction	NOUN
easat-5446	210	8	depends	depend	VERB
easat-5446	210	9	not	not	PART
easat-5446	210	10	only	only	ADV
easat-5446	210	11	on	on	ADP
easat-5446	210	12	tangible	tangible	ADJ
easat-5446	210	13	factors	factor	NOUN
easat-5446	210	14	such	such	ADJ
easat-5446	210	15	as	as	ADP
easat-5446	210	16	price	price	NOUN
easat-5446	210	17	or	or	CCONJ
easat-5446	210	18	product	product	NOUN
easat-5446	210	19	quality	quality	NOUN
easat-5446	210	20	but	but	CCONJ
easat-5446	210	21	also	also	ADV
easat-5446	210	22	on	on	ADP
easat-5446	210	23	the	the	DET
easat-5446	210	24	overall	overall	ADJ
easat-5446	210	25	perceived	perceive	VERB
easat-5446	210	26	experience	experience	NOUN
easat-5446	210	27	.	.	PUNCT
easat-5446	211	1	innovation	innovation	NOUN
easat-5446	211	2	in	in	ADP
easat-5446	211	3	commercial	commercial	ADJ
easat-5446	211	4	establishments	establishment	NOUN
easat-5446	211	5	showed	show	VERB
easat-5446	211	6	a	a	DET
easat-5446	211	7	positive	positive	ADJ
easat-5446	211	8	impact	impact	NOUN
easat-5446	211	9	on	on	ADP
easat-5446	211	10	both	both	DET
easat-5446	211	11	customer	customer	NOUN
easat-5446	211	12	satisfaction	satisfaction	NOUN
easat-5446	211	13	(	(	PUNCT
easat-5446	211	14	coefficient	coefficient	NOUN
easat-5446	211	15	of	of	ADP
easat-5446	211	16	0.314	0.314	NUM
easat-5446	211	17	,	,	PUNCT
easat-5446	211	18	p	p	X
easat-5446	211	19	<	<	X
easat-5446	211	20	0.001	0.001	NUM
easat-5446	211	21	)	)	PUNCT
easat-5446	211	22	and	and	CCONJ
easat-5446	211	23	purchase	purchase	NOUN
easat-5446	211	24	intention	intention	NOUN
easat-5446	211	25	(	(	PUNCT
easat-5446	211	26	coefficient	coefficient	NOUN
easat-5446	211	27	of	of	ADP
easat-5446	211	28	0.177	0.177	NUM
easat-5446	211	29	,	,	PUNCT
easat-5446	211	30	p	p	X
easat-5446	211	31	<	<	X
easat-5446	211	32	0.001	0.001	NUM
easat-5446	211	33	)	)	PUNCT
easat-5446	211	34	.	.	PUNCT
easat-5446	212	1	these	these	DET
easat-5446	212	2	findings	finding	NOUN
easat-5446	212	3	align	align	VERB
easat-5446	212	4	with	with	ADP
easat-5446	212	5	the	the	DET
easat-5446	212	6	study	study	NOUN
easat-5446	212	7	by	by	ADP
easat-5446	212	8	nguyen	nguyen	NOUN
easat-5446	212	9	,	,	PUNCT
easat-5446	212	10	et	et	PROPN
easat-5446	212	11	al	al	PROPN
easat-5446	212	12	.	.	PUNCT
easat-5446	213	1	[	[	X
easat-5446	213	2	7	7	X
easat-5446	213	3	]	]	PUNCT
easat-5446	213	4	who	who	PRON
easat-5446	213	5	identified	identify	VERB
easat-5446	213	6	that	that	DET
easat-5446	213	7	perceived	perceive	VERB
easat-5446	213	8	value	value	NOUN
easat-5446	213	9	,	,	PUNCT
easat-5446	213	10	brand	brand	NOUN
easat-5446	213	11	identity	identity	NOUN
easat-5446	213	12	,	,	PUNCT
easat-5446	213	13	and	and	CCONJ
easat-5446	213	14	brand	brand	NOUN
easat-5446	213	15	integrity	integrity	NOUN
easat-5446	213	16	directly	directly	ADV
easat-5446	213	17	influence	influence	VERB
easat-5446	213	18	customer	customer	NOUN
easat-5446	213	19	satisfaction	satisfaction	NOUN
easat-5446	213	20	in	in	ADP
easat-5446	213	21	e	e	NOUN
easat-5446	213	22	-	-	NOUN
easat-5446	213	23	commerce	commerce	NOUN
easat-5446	213	24	platforms	platform	NOUN
easat-5446	213	25	.	.	PUNCT
easat-5446	214	1	this	this	PRON
easat-5446	214	2	indicates	indicate	VERB
easat-5446	214	3	that	that	SCONJ
easat-5446	214	4	innovation	innovation	NOUN
easat-5446	214	5	,	,	PUNCT
easat-5446	214	6	whether	whether	SCONJ
easat-5446	214	7	in	in	ADP
easat-5446	214	8	terms	term	NOUN
easat-5446	214	9	of	of	ADP
easat-5446	214	10	products	product	NOUN
easat-5446	214	11	,	,	PUNCT
easat-5446	214	12	services	service	NOUN
easat-5446	214	13	,	,	PUNCT
easat-5446	214	14	or	or	CCONJ
easat-5446	214	15	shopping	shopping	NOUN
easat-5446	214	16	experiences	experience	NOUN
easat-5446	214	17	,	,	PUNCT
easat-5446	214	18	can	can	AUX
easat-5446	214	19	generate	generate	VERB
easat-5446	214	20	a	a	DET
easat-5446	214	21	more	more	ADV
easat-5446	214	22	positive	positive	ADJ
easat-5446	214	23	perception	perception	NOUN
easat-5446	214	24	among	among	ADP
easat-5446	214	25	customers	customer	NOUN
easat-5446	214	26	and	and	CCONJ
easat-5446	214	27	increase	increase	VERB
easat-5446	214	28	their	their	PRON
easat-5446	214	29	willingness	willingness	NOUN
easat-5446	214	30	to	to	PART
easat-5446	214	31	purchase	purchase	VERB
easat-5446	214	32	.	.	PUNCT
easat-5446	215	1	another	another	DET
easat-5446	215	2	significant	significant	ADJ
easat-5446	215	3	finding	finding	NOUN
easat-5446	215	4	is	be	AUX
easat-5446	215	5	the	the	DET
easat-5446	215	6	impact	impact	NOUN
easat-5446	215	7	of	of	ADP
easat-5446	215	8	consumer	consumer	NOUN
easat-5446	215	9	mood	mood	NOUN
easat-5446	215	10	on	on	ADP
easat-5446	215	11	customer	customer	NOUN
easat-5446	215	12	satisfaction	satisfaction	NOUN
easat-5446	215	13	(	(	PUNCT
easat-5446	215	14	coefficient	coefficient	NOUN
easat-5446	215	15	of	of	ADP
easat-5446	215	16	0.643	0.643	NUM
easat-5446	215	17	,	,	PUNCT
easat-5446	215	18	p	p	X
easat-5446	215	19	<	<	X
easat-5446	215	20	0.001	0.001	NUM
easat-5446	215	21	)	)	PUNCT
easat-5446	215	22	and	and	CCONJ
easat-5446	215	23	purchase	purchase	NOUN
easat-5446	215	24	intention	intention	NOUN
easat-5446	215	25	(	(	PUNCT
easat-5446	215	26	coefficient	coefficient	NOUN
easat-5446	215	27	of	of	ADP
easat-5446	215	28	0.363	0.363	NUM
easat-5446	215	29	,	,	PUNCT
easat-5446	215	30	p	p	X
easat-5446	215	31	<	<	X
easat-5446	215	32	0.001	0.001	NUM
easat-5446	215	33	)	)	PUNCT
easat-5446	215	34	.	.	PUNCT
easat-5446	216	1	these	these	DET
easat-5446	216	2	results	result	NOUN
easat-5446	216	3	support	support	VERB
easat-5446	216	4	the	the	DET
easat-5446	216	5	findings	finding	NOUN
easat-5446	216	6	of	of	ADP
easat-5446	216	7	riswanto	riswanto	NOUN
easat-5446	216	8	,	,	PUNCT
easat-5446	216	9	et	et	PROPN
easat-5446	216	10	al	al	PROPN
easat-5446	216	11	.	.	PUNCT
easat-5446	217	1	[	[	X
easat-5446	217	2	6	6	NUM
easat-5446	217	3	]	]	PUNCT
easat-5446	217	4	who	who	PRON
easat-5446	217	5	demonstrated	demonstrate	VERB
easat-5446	217	6	that	that	SCONJ
easat-5446	217	7	visual	visual	ADJ
easat-5446	217	8	attention	attention	NOUN
easat-5446	217	9	in	in	ADP
easat-5446	217	10	digital	digital	ADJ
easat-5446	217	11	advertisements	advertisement	NOUN
easat-5446	217	12	influences	influence	VERB
easat-5446	217	13	consumer	consumer	NOUN
easat-5446	217	14	satisfaction	satisfaction	NOUN
easat-5446	217	15	and	and	CCONJ
easat-5446	217	16	purchase	purchase	NOUN
easat-5446	217	17	intention	intention	NOUN
easat-5446	217	18	.	.	PUNCT
easat-5446	218	1	this	this	PRON
easat-5446	218	2	highlights	highlight	VERB
easat-5446	218	3	the	the	DET
easat-5446	218	4	importance	importance	NOUN
easat-5446	218	5	of	of	ADP
easat-5446	218	6	designing	design	VERB
easat-5446	218	7	marketing	marketing	NOUN
easat-5446	218	8	strategies	strategy	NOUN
easat-5446	218	9	that	that	PRON
easat-5446	218	10	evoke	evoke	VERB
easat-5446	218	11	positive	positive	ADJ
easat-5446	218	12	emotions	emotion	NOUN
easat-5446	218	13	in	in	ADP
easat-5446	218	14	customers	customer	NOUN
easat-5446	218	15	,	,	PUNCT
easat-5446	218	16	increasing	increase	VERB
easat-5446	218	17	their	their	PRON
easat-5446	218	18	engagement	engagement	NOUN
easat-5446	218	19	and	and	CCONJ
easat-5446	218	20	purchase	purchase	NOUN
easat-5446	218	21	likelihood	likelihood	NOUN
easat-5446	218	22	.	.	PUNCT
easat-5446	219	1	price	price	NOUN
easat-5446	219	2	perception	perception	NOUN
easat-5446	219	3	also	also	ADV
easat-5446	219	4	plays	play	VERB
easat-5446	219	5	a	a	DET
easat-5446	219	6	crucial	crucial	ADJ
easat-5446	219	7	role	role	NOUN
easat-5446	219	8	,	,	PUNCT
easat-5446	219	9	as	as	SCONJ
easat-5446	219	10	it	it	PRON
easat-5446	219	11	impacts	impact	VERB
easat-5446	219	12	both	both	DET
easat-5446	219	13	customer	customer	NOUN
easat-5446	219	14	satisfaction	satisfaction	NOUN
easat-5446	219	15	(	(	PUNCT
easat-5446	219	16	coefficient	coefficient	NOUN
easat-5446	219	17	of	of	ADP
easat-5446	219	18	0.272	0.272	NUM
easat-5446	219	19	,	,	PUNCT
easat-5446	219	20	p	p	X
easat-5446	219	21	<	<	X
easat-5446	219	22	0.001	0.001	NUM
easat-5446	219	23	)	)	PUNCT
easat-5446	219	24	and	and	CCONJ
easat-5446	219	25	purchase	purchase	NOUN
easat-5446	219	26	intention	intention	NOUN
easat-5446	219	27	(	(	PUNCT
easat-5446	219	28	coefficient	coefficient	NOUN
easat-5446	219	29	of	of	ADP
easat-5446	219	30	0.153	0.153	NUM
easat-5446	219	31	,	,	PUNCT
easat-5446	219	32	p	p	X
easat-5446	219	33	<	<	X
easat-5446	219	34	0.001	0.001	NUM
easat-5446	219	35	)	)	PUNCT
easat-5446	219	36	.	.	PUNCT
easat-5446	220	1	this	this	DET
easat-5446	220	2	finding	finding	NOUN
easat-5446	220	3	is	be	AUX
easat-5446	220	4	consistent	consistent	ADJ
easat-5446	220	5	with	with	ADP
easat-5446	220	6	the	the	DET
easat-5446	220	7	research	research	NOUN
easat-5446	220	8	by	by	ADP
easat-5446	220	9	bueno	bueno	PROPN
easat-5446	220	10	and	and	CCONJ
easat-5446	220	11	gallego	gallego	NOUN
easat-5446	221	1	[	[	X
easat-5446	221	2	18	18	NUM
easat-5446	221	3	]	]	PUNCT
easat-5446	221	4	who	who	PRON
easat-5446	221	5	found	find	VERB
easat-5446	221	6	that	that	SCONJ
easat-5446	221	7	e	e	NOUN
easat-5446	221	8	-	-	NOUN
easat-5446	221	9	wom	wom	NOUN
easat-5446	221	10	(	(	PUNCT
easat-5446	221	11	electronic	electronic	ADJ
easat-5446	221	12	word	word	NOUN
easat-5446	221	13	-	-	PUNCT
easat-5446	221	14	of	of	ADP
easat-5446	221	15	-	-	PUNCT
easat-5446	221	16	mouth	mouth	NOUN
easat-5446	221	17	)	)	PUNCT
easat-5446	221	18	and	and	CCONJ
easat-5446	221	19	service	service	NOUN
easat-5446	221	20	quality	quality	NOUN
easat-5446	221	21	influence	influence	NOUN
easat-5446	221	22	customer	customer	NOUN
easat-5446	221	23	satisfaction	satisfaction	NOUN
easat-5446	221	24	and	and	CCONJ
easat-5446	221	25	purchase	purchase	NOUN
easat-5446	221	26	intention	intention	NOUN
easat-5446	221	27	in	in	ADP
easat-5446	221	28	c2c	c2c	PROPN
easat-5446	221	29	platforms	platform	NOUN
easat-5446	221	30	.	.	PUNCT
easat-5446	222	1	these	these	DET
easat-5446	222	2	results	result	NOUN
easat-5446	222	3	suggest	suggest	VERB
easat-5446	222	4	that	that	SCONJ
easat-5446	222	5	pricing	pricing	NOUN
easat-5446	222	6	strategies	strategy	NOUN
easat-5446	222	7	should	should	AUX
easat-5446	222	8	consider	consider	VERB
easat-5446	222	9	not	not	PART
easat-5446	222	10	only	only	ADV
easat-5446	222	11	market	market	NOUN
easat-5446	222	12	competitiveness	competitiveness	NOUN
easat-5446	222	13	but	but	CCONJ
easat-5446	222	14	also	also	ADV
easat-5446	222	15	the	the	DET
easat-5446	222	16	subjective	subjective	ADJ
easat-5446	222	17	perception	perception	NOUN
easat-5446	222	18	of	of	ADP
easat-5446	222	19	value	value	NOUN
easat-5446	222	20	that	that	PRON
easat-5446	222	21	customers	customer	NOUN
easat-5446	222	22	receive	receive	VERB
easat-5446	222	23	in	in	ADP
easat-5446	222	24	exchange	exchange	NOUN
easat-5446	222	25	for	for	ADP
easat-5446	222	26	their	their	PRON
easat-5446	222	27	purchase	purchase	NOUN
easat-5446	222	28	.	.	PUNCT
easat-5446	223	1	the	the	DET
easat-5446	223	2	indirect	indirect	ADJ
easat-5446	223	3	effects	effect	NOUN
easat-5446	223	4	obtained	obtain	VERB
easat-5446	223	5	in	in	ADP
easat-5446	223	6	the	the	DET
easat-5446	223	7	study	study	NOUN
easat-5446	223	8	reinforce	reinforce	VERB
easat-5446	223	9	the	the	DET
easat-5446	223	10	mediating	mediate	VERB
easat-5446	223	11	role	role	NOUN
easat-5446	223	12	of	of	ADP
easat-5446	223	13	customer	customer	NOUN
easat-5446	223	14	satisfaction	satisfaction	NOUN
easat-5446	223	15	in	in	ADP
easat-5446	223	16	the	the	DET
easat-5446	223	17	relationship	relationship	NOUN
easat-5446	223	18	between	between	ADP
easat-5446	223	19	other	other	ADJ
easat-5446	223	20	variables	variable	NOUN
easat-5446	223	21	and	and	CCONJ
easat-5446	223	22	purchase	purchase	NOUN
easat-5446	223	23	intention	intention	NOUN
easat-5446	223	24	.	.	PUNCT
easat-5446	224	1	some	some	PRON
easat-5446	224	2	of	of	ADP
easat-5446	224	3	the	the	DET
easat-5446	224	4	most	most	ADV
easat-5446	224	5	relevant	relevant	ADJ
easat-5446	224	6	findings	finding	NOUN
easat-5446	224	7	include	include	VERB
easat-5446	224	8	:	:	PUNCT
easat-5446	224	9	•	•	NUM
easat-5446	224	10	establishment	establishment	NOUN
easat-5446	224	11	innovation	innovation	NOUN
easat-5446	224	12	→	→	PUNCT
easat-5446	224	13	customer	customer	NOUN
easat-5446	224	14	satisfaction	satisfaction	NOUN
easat-5446	224	15	→	→	PUNCT
easat-5446	224	16	purchase	purchase	NOUN
easat-5446	224	17	intention	intention	NOUN
easat-5446	224	18	(	(	PUNCT
easat-5446	224	19	indirect	indirect	ADJ
easat-5446	224	20	effect	effect	NOUN
easat-5446	224	21	of	of	ADP
easat-5446	224	22	0.177	0.177	NUM
easat-5446	224	23	,	,	PUNCT
easat-5446	224	24	p	p	X
easat-5446	224	25	<	<	X
easat-5446	224	26	0.001	0.001	NUM
easat-5446	224	27	)	)	PUNCT
easat-5446	224	28	,	,	PUNCT
easat-5446	224	29	which	which	PRON
easat-5446	224	30	aligns	align	VERB
easat-5446	224	31	with	with	ADP
easat-5446	224	32	the	the	DET
easat-5446	224	33	findings	finding	NOUN
easat-5446	224	34	of	of	ADP
easat-5446	224	35	mtotywa	mtotywa	PROPN
easat-5446	224	36	and	and	CCONJ
easat-5446	224	37	kekana	kekana	VERB
easat-5446	225	1	[	[	X
easat-5446	225	2	16	16	NUM
easat-5446	225	3	]	]	PUNCT
easat-5446	225	4	on	on	ADP
easat-5446	225	5	the	the	DET
easat-5446	225	6	mediation	mediation	NOUN
easat-5446	225	7	of	of	ADP
easat-5446	225	8	satisfaction	satisfaction	NOUN
easat-5446	225	9	in	in	ADP
easat-5446	225	10	the	the	DET
easat-5446	225	11	relationship	relationship	NOUN
easat-5446	225	12	between	between	ADP
easat-5446	225	13	e	e	NOUN
easat-5446	225	14	-	-	NOUN
easat-5446	225	15	service	service	ADJ
easat-5446	225	16	quality	quality	NOUN
easat-5446	225	17	and	and	CCONJ
easat-5446	225	18	purchase	purchase	NOUN
easat-5446	225	19	intention	intention	NOUN
easat-5446	225	20	.	.	PUNCT
easat-5446	226	1	•	•	NUM
easat-5446	226	2	mood	mood	NOUN
easat-5446	226	3	→	→	SYM
easat-5446	226	4	customer	customer	NOUN
easat-5446	226	5	satisfaction	satisfaction	NOUN
easat-5446	226	6	→	→	PUNCT
easat-5446	226	7	purchase	purchase	NOUN
easat-5446	226	8	intention	intention	NOUN
easat-5446	226	9	(	(	PUNCT
easat-5446	226	10	indirect	indirect	ADJ
easat-5446	226	11	effect	effect	NOUN
easat-5446	226	12	of	of	ADP
easat-5446	226	13	0.363	0.363	NUM
easat-5446	226	14	,	,	PUNCT
easat-5446	226	15	p	p	X
easat-5446	226	16	<	<	X
easat-5446	226	17	0.001	0.001	NUM
easat-5446	226	18	)	)	PUNCT
easat-5446	226	19	,	,	PUNCT
easat-5446	226	20	supporting	support	VERB
easat-5446	226	21	the	the	DET
easat-5446	226	22	findings	finding	NOUN
easat-5446	226	23	of	of	ADP
easat-5446	226	24	duong	duong	PROPN
easat-5446	226	25	,	,	PUNCT
easat-5446	226	26	et	et	PROPN
easat-5446	226	27	al	al	PROPN
easat-5446	226	28	.	.	PUNCT
easat-5446	227	1	[	[	X
easat-5446	227	2	3	3	X
easat-5446	227	3	]	]	PUNCT
easat-5446	227	4	regarding	regard	VERB
easat-5446	227	5	the	the	DET
easat-5446	227	6	influence	influence	NOUN
easat-5446	227	7	of	of	ADP
easat-5446	227	8	digital	digital	ADJ
easat-5446	227	9	content	content	NOUN
easat-5446	227	10	on	on	ADP
easat-5446	227	11	consumer	consumer	NOUN
easat-5446	227	12	experience	experience	NOUN
easat-5446	227	13	.	.	PUNCT
easat-5446	228	1	•	•	NUM
easat-5446	228	2	price	price	NOUN
easat-5446	228	3	perception	perception	NOUN
easat-5446	228	4	→	→	SYM
easat-5446	228	5	customer	customer	NOUN
easat-5446	228	6	satisfaction	satisfaction	NOUN
easat-5446	228	7	→	→	PUNCT
easat-5446	228	8	purchase	purchase	NOUN
easat-5446	228	9	intention	intention	NOUN
easat-5446	228	10	(	(	PUNCT
easat-5446	228	11	indirect	indirect	ADJ
easat-5446	228	12	effect	effect	NOUN
easat-5446	228	13	of	of	ADP
easat-5446	228	14	0.153	0.153	NUM
easat-5446	228	15	,	,	PUNCT
easat-5446	228	16	p	p	X
easat-5446	228	17	<	<	X
easat-5446	228	18	0.001	0.001	NUM
easat-5446	228	19	)	)	PUNCT
easat-5446	228	20	,	,	PUNCT
easat-5446	228	21	aligning	align	VERB
easat-5446	228	22	with	with	ADP
easat-5446	228	23	the	the	DET
easat-5446	228	24	research	research	NOUN
easat-5446	228	25	by	by	ADP
easat-5446	228	26	dash	dash	NOUN
easat-5446	228	27	,	,	PUNCT
easat-5446	228	28	et	et	PROPN
easat-5446	228	29	al	al	PROPN
easat-5446	228	30	.	.	PUNCT
easat-5446	229	1	[	[	X
easat-5446	229	2	13	13	NUM
easat-5446	229	3	]	]	PUNCT
easat-5446	229	4	on	on	ADP
easat-5446	229	5	the	the	DET
easat-5446	229	6	relationship	relationship	NOUN
easat-5446	229	7	between	between	ADP
easat-5446	229	8	brand	brand	NOUN
easat-5446	229	9	identity	identity	NOUN
easat-5446	229	10	and	and	CCONJ
easat-5446	229	11	customer	customer	NOUN
easat-5446	229	12	satisfaction	satisfaction	NOUN
easat-5446	229	13	.	.	PUNCT
easat-5446	230	1	these	these	DET
easat-5446	230	2	findings	finding	NOUN
easat-5446	230	3	confirm	confirm	VERB
easat-5446	230	4	that	that	SCONJ
easat-5446	230	5	enhancing	enhance	VERB
easat-5446	230	6	the	the	DET
easat-5446	230	7	customer	customer	NOUN
easat-5446	230	8	experience	experience	NOUN
easat-5446	230	9	not	not	PART
easat-5446	230	10	only	only	ADV
easat-5446	230	11	directly	directly	ADV
easat-5446	230	12	influences	influence	VERB
easat-5446	230	13	satisfaction	satisfaction	NOUN
easat-5446	230	14	but	but	CCONJ
easat-5446	230	15	also	also	ADV
easat-5446	230	16	mediates	mediate	VERB
easat-5446	230	17	the	the	DET
easat-5446	230	18	impact	impact	NOUN
easat-5446	230	19	of	of	ADP
easat-5446	230	20	other	other	ADJ
easat-5446	230	21	key	key	ADJ
easat-5446	230	22	factors	factor	NOUN
easat-5446	230	23	on	on	ADP
easat-5446	230	24	purchase	purchase	NOUN
easat-5446	230	25	intention	intention	NOUN
easat-5446	230	26	.	.	PUNCT
easat-5446	231	1	5	5	X
easat-5446	231	2	.	.	X
easat-5446	231	3	conclusion	conclusion	NOUN
easat-5446	231	4	the	the	DET
easat-5446	231	5	research	research	NOUN
easat-5446	231	6	provides	provide	VERB
easat-5446	231	7	a	a	DET
easat-5446	231	8	comprehensive	comprehensive	ADJ
easat-5446	231	9	analysis	analysis	NOUN
easat-5446	231	10	of	of	ADP
easat-5446	231	11	the	the	DET
easat-5446	231	12	mediating	mediate	VERB
easat-5446	231	13	role	role	NOUN
easat-5446	231	14	of	of	ADP
easat-5446	231	15	customer	customer	NOUN
easat-5446	231	16	satisfaction	satisfaction	NOUN
easat-5446	231	17	in	in	ADP
easat-5446	231	18	influencing	influence	VERB
easat-5446	231	19	purchase	purchase	NOUN
easat-5446	231	20	intent	intent	NOUN
easat-5446	231	21	through	through	ADP
easat-5446	231	22	various	various	ADJ
easat-5446	231	23	predictors	predictor	NOUN
easat-5446	231	24	such	such	ADJ
easat-5446	231	25	as	as	ADP
easat-5446	231	26	comfort	comfort	NOUN
easat-5446	231	27	,	,	PUNCT
easat-5446	231	28	establishment	establishment	NOUN
easat-5446	231	29	innovation	innovation	NOUN
easat-5446	231	30	,	,	PUNCT
easat-5446	231	31	mood	mood	NOUN
easat-5446	231	32	,	,	PUNCT
easat-5446	231	33	and	and	CCONJ
easat-5446	231	34	perceived	perceive	VERB
easat-5446	231	35	price	price	NOUN
easat-5446	231	36	.	.	PUNCT
easat-5446	232	1	here	here	ADV
easat-5446	232	2	are	be	AUX
easat-5446	232	3	the	the	DET
easat-5446	232	4	key	key	ADJ
easat-5446	232	5	conclusions	conclusion	NOUN
easat-5446	232	6	drawn	draw	VERB
easat-5446	232	7	from	from	ADP
easat-5446	232	8	the	the	DET
easat-5446	232	9	study	study	NOUN
easat-5446	232	10	:	:	PUNCT
easat-5446	232	11	•	•	NUM
easat-5446	232	12	customer	customer	NOUN
easat-5446	232	13	satisfaction	satisfaction	NOUN
easat-5446	232	14	as	as	ADP
easat-5446	232	15	a	a	DET
easat-5446	232	16	central	central	ADJ
easat-5446	232	17	mediator	mediator	NOUN
easat-5446	232	18	:	:	PUNCT
easat-5446	232	19	the	the	DET
easat-5446	232	20	findings	finding	NOUN
easat-5446	232	21	underscore	underscore	VERB
easat-5446	232	22	the	the	DET
easat-5446	232	23	pivotal	pivotal	ADJ
easat-5446	232	24	role	role	NOUN
easat-5446	232	25	of	of	ADP
easat-5446	232	26	customer	customer	NOUN
easat-5446	232	27	satisfaction	satisfaction	NOUN
easat-5446	232	28	in	in	ADP
easat-5446	232	29	mediating	mediate	VERB
easat-5446	232	30	the	the	DET
easat-5446	232	31	effects	effect	NOUN
easat-5446	232	32	of	of	ADP
easat-5446	232	33	different	different	ADJ
easat-5446	232	34	factors	factor	NOUN
easat-5446	232	35	on	on	ADP
easat-5446	232	36	purchase	purchase	NOUN
easat-5446	232	37	intent	intent	NOUN
easat-5446	232	38	.	.	PUNCT
easat-5446	233	1	this	this	DET
easat-5446	233	2	mediator	mediator	NOUN
easat-5446	233	3	is	be	AUX
easat-5446	233	4	crucial	crucial	ADJ
easat-5446	233	5	in	in	ADP
easat-5446	233	6	transforming	transform	VERB
easat-5446	233	7	how	how	SCONJ
easat-5446	233	8	various	various	ADJ
easat-5446	233	9	aspects	aspect	NOUN
easat-5446	233	10	of	of	ADP
easat-5446	233	11	the	the	DET
easat-5446	233	12	business	business	NOUN
easat-5446	233	13	environment	environment	NOUN
easat-5446	233	14	,	,	PUNCT
easat-5446	233	15	such	such	ADJ
easat-5446	233	16	as	as	ADP
easat-5446	233	17	comfort	comfort	NOUN
easat-5446	233	18	and	and	CCONJ
easat-5446	233	19	innovation	innovation	NOUN
easat-5446	233	20	,	,	PUNCT
easat-5446	233	21	translate	translate	VERB
easat-5446	233	22	into	into	ADP
easat-5446	233	23	consumer	consumer	NOUN
easat-5446	233	24	purchasing	purchasing	NOUN
easat-5446	233	25	decisions	decision	NOUN
easat-5446	233	26	.	.	PUNCT
easat-5446	234	1	•	•	NUM
easat-5446	234	2	impact	impact	NOUN
easat-5446	234	3	of	of	ADP
easat-5446	234	4	establishment	establishment	NOUN
easat-5446	234	5	innovation	innovation	NOUN
easat-5446	234	6	and	and	CCONJ
easat-5446	234	7	mood	mood	NOUN
easat-5446	234	8	:	:	PUNCT
easat-5446	234	9	among	among	ADP
easat-5446	234	10	the	the	DET
easat-5446	234	11	factors	factor	NOUN
easat-5446	234	12	tested	test	VERB
easat-5446	234	13	,	,	PUNCT
easat-5446	234	14	establishment	establishment	NOUN
easat-5446	234	15	innovation	innovation	NOUN
easat-5446	234	16	and	and	CCONJ
easat-5446	234	17	mood	mood	NOUN
easat-5446	234	18	had	have	VERB
easat-5446	234	19	the	the	DET
easat-5446	234	20	most	most	ADV
easat-5446	234	21	significant	significant	ADJ
easat-5446	234	22	indirect	indirect	ADJ
easat-5446	234	23	effects	effect	NOUN
easat-5446	234	24	on	on	ADP
easat-5446	234	25	purchase	purchase	NOUN
easat-5446	234	26	intent	intent	NOUN
easat-5446	234	27	via	via	ADP
easat-5446	234	28	customer	customer	NOUN
easat-5446	234	29	satisfaction	satisfaction	NOUN
easat-5446	234	30	.	.	PUNCT
easat-5446	235	1	this	this	PRON
easat-5446	235	2	indicates	indicate	VERB
easat-5446	235	3	that	that	SCONJ
easat-5446	235	4	businesses	business	NOUN
easat-5446	235	5	that	that	PRON
easat-5446	235	6	innovate	innovate	VERB
easat-5446	235	7	and	and	CCONJ
easat-5446	235	8	effectively	effectively	ADV
easat-5446	235	9	manage	manage	VERB
easat-5446	235	10	the	the	DET
easat-5446	235	11	consumer	consumer	NOUN
easat-5446	235	12	environment	environment	NOUN
easat-5446	235	13	can	can	AUX
easat-5446	235	14	enhance	enhance	VERB
easat-5446	235	15	customer	customer	NOUN
easat-5446	235	16	satisfaction	satisfaction	NOUN
easat-5446	235	17	,	,	PUNCT
easat-5446	235	18	significantly	significantly	ADV
easat-5446	235	19	boosting	boost	VERB
easat-5446	235	20	purchase	purchase	NOUN
easat-5446	235	21	intent	intent	NOUN
easat-5446	235	22	.	.	PUNCT
easat-5446	236	1	similarly	similarly	ADV
easat-5446	236	2	,	,	PUNCT
easat-5446	236	3	a	a	DET
easat-5446	236	4	positive	positive	ADJ
easat-5446	236	5	mood	mood	NOUN
easat-5446	236	6	dramatically	dramatically	ADV
easat-5446	236	7	enhances	enhance	VERB
easat-5446	236	8	customer	customer	NOUN
easat-5446	236	9	satisfaction	satisfaction	NOUN
easat-5446	236	10	,	,	PUNCT
easat-5446	236	11	leading	lead	VERB
easat-5446	236	12	to	to	ADP
easat-5446	236	13	higher	high	ADJ
easat-5446	236	14	1200	1200	NUM
easat-5446	236	15	edelweiss	edelweiss	PROPN
easat-5446	236	16	applied	apply	VERB
easat-5446	236	17	science	science	NOUN
easat-5446	236	18	and	and	CCONJ
easat-5446	236	19	technology	technology	NOUN
easat-5446	236	20	issn	issn	PROPN
easat-5446	236	21	:	:	PUNCT
easat-5446	236	22	2576	2576	NUM
easat-5446	236	23	-	-	SYM
easat-5446	236	24	8484	8484	NUM
easat-5446	236	25	vol	vol	NOUN
easat-5446	236	26	.	.	PROPN
easat-5446	237	1	9	9	NUM
easat-5446	237	2	,	,	PUNCT
easat-5446	237	3	no	no	INTJ
easat-5446	237	4	.	.	NOUN
easat-5446	238	1	3	3	NUM
easat-5446	238	2	:	:	SYM
easat-5446	238	3	1189	1189	NUM
easat-5446	238	4	-	-	SYM
easat-5446	238	5	1201	1201	NUM
easat-5446	238	6	,	,	PUNCT
easat-5446	238	7	2025	2025	NUM
easat-5446	238	8	doi	doi	NOUN
easat-5446	238	9	:	:	PUNCT
easat-5446	238	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	238	11	©	©	PROPN
easat-5446	238	12	2025	2025	NUM
easat-5446	238	13	by	by	ADP
easat-5446	238	14	the	the	DET
easat-5446	238	15	authors	author	NOUN
easat-5446	238	16	;	;	PUNCT
easat-5446	238	17	licensee	licensee	PROPN
easat-5446	238	18	learning	learn	VERB
easat-5446	238	19	gate	gate	NOUN
easat-5446	238	20	purchase	purchase	NOUN
easat-5446	238	21	intent	intent	NOUN
easat-5446	238	22	and	and	CCONJ
easat-5446	238	23	highlighting	highlight	VERB
easat-5446	238	24	the	the	DET
easat-5446	238	25	importance	importance	NOUN
easat-5446	238	26	of	of	ADP
easat-5446	238	27	emotional	emotional	ADJ
easat-5446	238	28	engagement	engagement	NOUN
easat-5446	238	29	in	in	ADP
easat-5446	238	30	marketing	marketing	NOUN
easat-5446	238	31	strategies	strategy	NOUN
easat-5446	238	32	.	.	PUNCT
easat-5446	239	1	•	•	NUM
easat-5446	239	2	moderate	moderate	ADJ
easat-5446	239	3	influence	influence	NOUN
easat-5446	239	4	of	of	ADP
easat-5446	239	5	perceived	perceive	VERB
easat-5446	239	6	price	price	NOUN
easat-5446	239	7	:	:	PUNCT
easat-5446	239	8	the	the	DET
easat-5446	239	9	study	study	NOUN
easat-5446	239	10	also	also	ADV
easat-5446	239	11	found	find	VERB
easat-5446	239	12	that	that	SCONJ
easat-5446	239	13	perceived	perceive	VERB
easat-5446	239	14	price	price	NOUN
easat-5446	239	15	impacts	impact	NOUN
easat-5446	239	16	purchase	purchase	NOUN
easat-5446	239	17	intent	intent	NOUN
easat-5446	239	18	through	through	ADP
easat-5446	239	19	customer	customer	NOUN
easat-5446	239	20	satisfaction	satisfaction	NOUN
easat-5446	239	21	.	.	PUNCT
easat-5446	240	1	this	this	DET
easat-5446	240	2	relationship	relationship	NOUN
easat-5446	240	3	suggests	suggest	VERB
easat-5446	240	4	that	that	SCONJ
easat-5446	240	5	fair	fair	ADJ
easat-5446	240	6	pricing	pricing	NOUN
easat-5446	240	7	strategies	strategy	NOUN
easat-5446	240	8	that	that	PRON
easat-5446	240	9	align	align	VERB
easat-5446	240	10	with	with	ADP
easat-5446	240	11	customer	customer	NOUN
easat-5446	240	12	perceptions	perception	NOUN
easat-5446	240	13	can	can	AUX
easat-5446	240	14	enhance	enhance	VERB
easat-5446	240	15	satisfaction	satisfaction	NOUN
easat-5446	240	16	and	and	CCONJ
easat-5446	240	17	encourage	encourage	VERB
easat-5446	240	18	purchases	purchase	NOUN
easat-5446	240	19	.	.	PUNCT
easat-5446	241	1	•	•	NUM
easat-5446	241	2	limited	limited	ADJ
easat-5446	241	3	role	role	NOUN
easat-5446	241	4	of	of	ADP
easat-5446	241	5	comfort	comfort	NOUN
easat-5446	241	6	:	:	PUNCT
easat-5446	241	7	comfort	comfort	PROPN
easat-5446	241	8	showed	show	VERB
easat-5446	241	9	a	a	DET
easat-5446	241	10	minimal	minimal	ADJ
easat-5446	241	11	and	and	CCONJ
easat-5446	241	12	statistically	statistically	ADV
easat-5446	241	13	insignificant	insignificant	ADJ
easat-5446	241	14	indirect	indirect	ADJ
easat-5446	241	15	effect	effect	NOUN
easat-5446	241	16	on	on	ADP
easat-5446	241	17	purchase	purchase	NOUN
easat-5446	241	18	intent	intent	NOUN
easat-5446	241	19	through	through	ADP
easat-5446	241	20	customer	customer	NOUN
easat-5446	241	21	satisfaction	satisfaction	NOUN
easat-5446	241	22	.	.	PUNCT
easat-5446	242	1	this	this	PRON
easat-5446	242	2	suggests	suggest	VERB
easat-5446	242	3	that	that	SCONJ
easat-5446	242	4	while	while	SCONJ
easat-5446	242	5	comfort	comfort	NOUN
easat-5446	242	6	is	be	AUX
easat-5446	242	7	essential	essential	ADJ
easat-5446	242	8	for	for	ADP
easat-5446	242	9	achieving	achieve	VERB
easat-5446	242	10	customer	customer	NOUN
easat-5446	242	11	satisfaction	satisfaction	NOUN
easat-5446	242	12	,	,	PUNCT
easat-5446	242	13	its	its	PRON
easat-5446	242	14	role	role	NOUN
easat-5446	242	15	in	in	ADP
easat-5446	242	16	directly	directly	ADV
easat-5446	242	17	enhancing	enhance	VERB
easat-5446	242	18	purchase	purchase	NOUN
easat-5446	242	19	intent	intent	NOUN
easat-5446	242	20	might	might	AUX
easat-5446	242	21	require	require	VERB
easat-5446	242	22	reinforcement	reinforcement	NOUN
easat-5446	242	23	with	with	ADP
easat-5446	242	24	other	other	ADJ
easat-5446	242	25	compelling	compelling	ADJ
easat-5446	242	26	marketing	marketing	NOUN
easat-5446	242	27	or	or	CCONJ
easat-5446	242	28	service	service	NOUN
easat-5446	242	29	elements	element	NOUN
easat-5446	242	30	.	.	PUNCT
easat-5446	243	1	for	for	ADP
easat-5446	243	2	businesses	business	NOUN
easat-5446	243	3	,	,	PUNCT
easat-5446	243	4	focusing	focus	VERB
easat-5446	243	5	on	on	ADP
easat-5446	243	6	innovative	innovative	ADJ
easat-5446	243	7	strategies	strategy	NOUN
easat-5446	243	8	that	that	PRON
easat-5446	243	9	enhance	enhance	VERB
easat-5446	243	10	customer	customer	NOUN
easat-5446	243	11	satisfaction	satisfaction	NOUN
easat-5446	243	12	could	could	AUX
easat-5446	243	13	be	be	AUX
easat-5446	243	14	more	more	ADV
easat-5446	243	15	effective	effective	ADJ
easat-5446	243	16	in	in	ADP
easat-5446	243	17	boosting	boost	VERB
easat-5446	243	18	purchase	purchase	NOUN
easat-5446	243	19	intent	intent	NOUN
easat-5446	243	20	than	than	ADP
easat-5446	243	21	merely	merely	ADV
easat-5446	243	22	enhancing	enhance	VERB
easat-5446	243	23	physical	physical	ADJ
easat-5446	243	24	comfort	comfort	NOUN
easat-5446	243	25	.	.	PUNCT
easat-5446	244	1	additionally	additionally	ADV
easat-5446	244	2	,	,	PUNCT
easat-5446	244	3	managing	manage	VERB
easat-5446	244	4	consumer	consumer	NOUN
easat-5446	244	5	emotions	emotion	NOUN
easat-5446	244	6	and	and	CCONJ
easat-5446	244	7	aligning	align	VERB
easat-5446	244	8	price	price	NOUN
easat-5446	244	9	perceptions	perception	NOUN
easat-5446	244	10	with	with	ADP
easat-5446	244	11	customer	customer	NOUN
easat-5446	244	12	expectations	expectation	NOUN
easat-5446	244	13	is	be	AUX
easat-5446	244	14	crucial	crucial	ADJ
easat-5446	244	15	for	for	ADP
easat-5446	244	16	converting	convert	VERB
easat-5446	244	17	satisfaction	satisfaction	NOUN
easat-5446	244	18	into	into	ADP
easat-5446	244	19	actual	actual	ADJ
easat-5446	244	20	sales	sale	NOUN
easat-5446	244	21	.	.	PUNCT
easat-5446	245	1	future	future	ADJ
easat-5446	245	2	studies	study	NOUN
easat-5446	245	3	could	could	AUX
easat-5446	245	4	explore	explore	VERB
easat-5446	245	5	other	other	ADJ
easat-5446	245	6	potential	potential	ADJ
easat-5446	245	7	mediators	mediator	NOUN
easat-5446	245	8	between	between	ADP
easat-5446	245	9	these	these	DET
easat-5446	245	10	variables	variable	NOUN
easat-5446	245	11	,	,	PUNCT
easat-5446	245	12	such	such	ADJ
easat-5446	245	13	as	as	ADP
easat-5446	245	14	brand	brand	NOUN
easat-5446	245	15	loyalty	loyalty	NOUN
easat-5446	245	16	or	or	CCONJ
easat-5446	245	17	service	service	NOUN
easat-5446	245	18	quality	quality	NOUN
easat-5446	245	19	,	,	PUNCT
easat-5446	245	20	and	and	CCONJ
easat-5446	245	21	investigate	investigate	VERB
easat-5446	245	22	the	the	DET
easat-5446	245	23	impact	impact	NOUN
easat-5446	245	24	of	of	ADP
easat-5446	245	25	demographic	demographic	ADJ
easat-5446	245	26	factors	factor	NOUN
easat-5446	245	27	on	on	ADP
easat-5446	245	28	these	these	DET
easat-5446	245	29	relationships	relationship	NOUN
easat-5446	245	30	to	to	PART
easat-5446	245	31	tailor	tailor	VERB
easat-5446	245	32	marketing	marketing	NOUN
easat-5446	245	33	strategies	strategy	NOUN
easat-5446	245	34	more	more	ADV
easat-5446	245	35	effectively	effectively	ADV
easat-5446	245	36	to	to	PART
easat-5446	245	37	target	target	VERB
easat-5446	245	38	audiences	audience	NOUN
easat-5446	245	39	.	.	PUNCT
easat-5446	246	1	in	in	ADP
easat-5446	246	2	conclusion	conclusion	NOUN
easat-5446	246	3	,	,	PUNCT
easat-5446	246	4	this	this	DET
easat-5446	246	5	research	research	NOUN
easat-5446	246	6	emphasises	emphasise	VERB
easat-5446	246	7	that	that	SCONJ
easat-5446	246	8	while	while	SCONJ
easat-5446	246	9	customer	customer	NOUN
easat-5446	246	10	satisfaction	satisfaction	NOUN
easat-5446	246	11	is	be	AUX
easat-5446	246	12	an	an	DET
easat-5446	246	13	essential	essential	ADJ
easat-5446	246	14	mediator	mediator	NOUN
easat-5446	246	15	in	in	ADP
easat-5446	246	16	driving	drive	VERB
easat-5446	246	17	purchase	purchase	NOUN
easat-5446	246	18	intent	intent	NOUN
easat-5446	246	19	,	,	PUNCT
easat-5446	246	20	the	the	DET
easat-5446	246	21	impact	impact	NOUN
easat-5446	246	22	of	of	ADP
easat-5446	246	23	underlying	underlie	VERB
easat-5446	246	24	factors	factor	NOUN
easat-5446	246	25	like	like	ADP
easat-5446	246	26	mood	mood	NOUN
easat-5446	246	27	and	and	CCONJ
easat-5446	246	28	innovation	innovation	NOUN
easat-5446	246	29	is	be	AUX
easat-5446	246	30	significant	significant	ADJ
easat-5446	246	31	and	and	CCONJ
easat-5446	246	32	should	should	AUX
easat-5446	246	33	be	be	AUX
easat-5446	246	34	leveraged	leverage	VERB
easat-5446	246	35	in	in	ADP
easat-5446	246	36	strategic	strategic	ADJ
easat-5446	246	37	planning	planning	NOUN
easat-5446	246	38	and	and	CCONJ
easat-5446	246	39	operational	operational	ADJ
easat-5446	246	40	adjustments	adjustment	NOUN
easat-5446	246	41	.	.	PUNCT
easat-5446	247	1	this	this	PRON
easat-5446	247	2	aligns	align	VERB
easat-5446	247	3	with	with	ADP
easat-5446	247	4	the	the	DET
easat-5446	247	5	broader	broad	ADJ
easat-5446	247	6	marketing	marketing	NOUN
easat-5446	247	7	focus	focus	NOUN
easat-5446	247	8	on	on	ADP
easat-5446	247	9	creating	create	VERB
easat-5446	247	10	positive	positive	ADJ
easat-5446	247	11	customer	customer	NOUN
easat-5446	247	12	experiences	experience	NOUN
easat-5446	247	13	as	as	ADP
easat-5446	247	14	a	a	DET
easat-5446	247	15	cornerstone	cornerstone	NOUN
easat-5446	247	16	for	for	ADP
easat-5446	247	17	business	business	NOUN
easat-5446	247	18	success	success	NOUN
easat-5446	247	19	.	.	PUNCT
easat-5446	248	1	transparency	transparency	NOUN
easat-5446	248	2	:	:	PUNCT
easat-5446	248	3	the	the	DET
easat-5446	248	4	authors	author	NOUN
easat-5446	248	5	confirm	confirm	VERB
easat-5446	248	6	that	that	SCONJ
easat-5446	248	7	the	the	DET
easat-5446	248	8	manuscript	manuscript	NOUN
easat-5446	248	9	is	be	AUX
easat-5446	248	10	an	an	DET
easat-5446	248	11	honest	honest	ADJ
easat-5446	248	12	,	,	PUNCT
easat-5446	248	13	accurate	accurate	ADJ
easat-5446	248	14	,	,	PUNCT
easat-5446	248	15	and	and	CCONJ
easat-5446	248	16	transparent	transparent	ADJ
easat-5446	248	17	account	account	NOUN
easat-5446	248	18	of	of	ADP
easat-5446	248	19	the	the	DET
easat-5446	248	20	study	study	NOUN
easat-5446	248	21	;	;	PUNCT
easat-5446	248	22	that	that	SCONJ
easat-5446	248	23	no	no	DET
easat-5446	248	24	vital	vital	ADJ
easat-5446	248	25	features	feature	NOUN
easat-5446	248	26	of	of	ADP
easat-5446	248	27	the	the	DET
easat-5446	248	28	study	study	NOUN
easat-5446	248	29	have	have	AUX
easat-5446	248	30	been	be	AUX
easat-5446	248	31	omitted	omit	VERB
easat-5446	248	32	;	;	PUNCT
easat-5446	248	33	and	and	CCONJ
easat-5446	248	34	that	that	SCONJ
easat-5446	248	35	any	any	DET
easat-5446	248	36	discrepancies	discrepancy	NOUN
easat-5446	248	37	from	from	ADP
easat-5446	248	38	the	the	DET
easat-5446	248	39	study	study	NOUN
easat-5446	248	40	as	as	SCONJ
easat-5446	248	41	planned	plan	VERB
easat-5446	248	42	have	have	AUX
easat-5446	248	43	been	be	AUX
easat-5446	248	44	explained	explain	VERB
easat-5446	248	45	.	.	PUNCT
easat-5446	249	1	this	this	DET
easat-5446	249	2	study	study	NOUN
easat-5446	249	3	followed	follow	VERB
easat-5446	249	4	all	all	DET
easat-5446	249	5	ethical	ethical	ADJ
easat-5446	249	6	practices	practice	NOUN
easat-5446	249	7	during	during	ADP
easat-5446	249	8	writing	writing	NOUN
easat-5446	249	9	.	.	PUNCT
easat-5446	250	1	copyright	copyright	NOUN
easat-5446	250	2	:	:	PUNCT
easat-5446	250	3	©	©	PROPN
easat-5446	250	4	2025	2025	NUM
easat-5446	250	5	by	by	ADP
easat-5446	250	6	the	the	DET
easat-5446	250	7	authors	author	NOUN
easat-5446	250	8	.	.	PUNCT
easat-5446	251	1	this	this	DET
easat-5446	251	2	open	open	ADJ
easat-5446	251	3	-	-	PUNCT
easat-5446	251	4	access	access	NOUN
easat-5446	251	5	article	article	NOUN
easat-5446	251	6	is	be	AUX
easat-5446	251	7	distributed	distribute	VERB
easat-5446	251	8	under	under	ADP
easat-5446	251	9	the	the	DET
easat-5446	251	10	terms	term	NOUN
easat-5446	251	11	and	and	CCONJ
easat-5446	251	12	conditions	condition	NOUN
easat-5446	251	13	of	of	ADP
easat-5446	251	14	the	the	DET
easat-5446	251	15	creative	creative	ADJ
easat-5446	251	16	commons	common	NOUN
easat-5446	251	17	attribution	attribution	NOUN
easat-5446	251	18	(	(	PUNCT
easat-5446	251	19	cc	cc	NOUN
easat-5446	251	20	by	by	ADP
easat-5446	251	21	)	)	PUNCT
easat-5446	251	22	license	license	NOUN
easat-5446	251	23	(	(	PUNCT
easat-5446	251	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5446	251	25	)	)	PUNCT
easat-5446	251	26	.	.	PUNCT
easat-5446	252	1	references	reference	NOUN
easat-5446	252	2	[	[	X
easat-5446	252	3	1	1	NUM
easat-5446	252	4	]	]	PUNCT
easat-5446	252	5	c.	c.	PROPN
easat-5446	252	6	zhang	zhang	PROPN
easat-5446	252	7	and	and	CCONJ
easat-5446	252	8	p.	p.	PROPN
easat-5446	252	9	cheng	cheng	PROPN
easat-5446	252	10	,	,	PUNCT
easat-5446	252	11	"	"	PUNCT
easat-5446	252	12	examining	examine	VERB
easat-5446	252	13	influence	influence	NOUN
easat-5446	252	14	of	of	ADP
easat-5446	252	15	electronic	electronic	ADJ
easat-5446	252	16	words	word	NOUN
easat-5446	252	17	of	of	ADP
easat-5446	252	18	mouth	mouth	NOUN
easat-5446	252	19	and	and	CCONJ
easat-5446	252	20	social	social	ADJ
easat-5446	252	21	media	medium	NOUN
easat-5446	252	22	marketing	marketing	NOUN
easat-5446	252	23	on	on	ADP
easat-5446	252	24	customer	customer	NOUN
easat-5446	252	25	satisfaction	satisfaction	NOUN
easat-5446	252	26	and	and	CCONJ
easat-5446	252	27	purchase	purchase	NOUN
easat-5446	252	28	intention	intention	NOUN
easat-5446	252	29	:	:	PUNCT
easat-5446	252	30	moderating	moderate	VERB
easat-5446	252	31	impact	impact	NOUN
easat-5446	252	32	of	of	ADP
easat-5446	252	33	effectiveness	effectiveness	NOUN
easat-5446	252	34	of	of	ADP
easat-5446	252	35	information	information	NOUN
easat-5446	252	36	and	and	CCONJ
easat-5446	252	37	communication	communication	NOUN
easat-5446	252	38	technologies	technology	NOUN
easat-5446	252	39	,	,	PUNCT
easat-5446	252	40	"	"	PUNCT
easat-5446	252	41	information	information	NOUN
easat-5446	252	42	professional	professional	NOUN
easat-5446	252	43	,	,	PUNCT
easat-5446	252	44	vol	vol	NOUN
easat-5446	252	45	.	.	PROPN
easat-5446	253	1	33	33	NUM
easat-5446	253	2	,	,	PUNCT
easat-5446	253	3	no	no	INTJ
easat-5446	253	4	.	.	NOUN
easat-5446	253	5	4	4	NUM
easat-5446	253	6	,	,	PUNCT
easat-5446	253	7	p.	p.	PROPN
easat-5446	253	8	e330412	e330412	PROPN
easat-5446	253	9	,	,	PUNCT
easat-5446	253	10	2024	2024	NUM
easat-5446	253	11	.	.	PUNCT
easat-5446	254	1	https://doi.org/10.3145/epi.2024.ene.0412	https://doi.org/10.3145/epi.2024.ene.0412	ADP
easat-5446	254	2	[	[	X
easat-5446	254	3	2	2	X
easat-5446	254	4	]	]	PUNCT
easat-5446	254	5	t.	t.	PROPN
easat-5446	254	6	winarko	winarko	PROPN
easat-5446	254	7	,	,	PUNCT
easat-5446	254	8	e.	e.	PROPN
easat-5446	254	9	r.	r.	PROPN
easat-5446	254	10	parapak	parapak	PROPN
easat-5446	254	11	,	,	PUNCT
easat-5446	254	12	s.	s.	PROPN
easat-5446	254	13	a.	a.	PROPN
easat-5446	254	14	virananda	virananda	PROPN
easat-5446	254	15	,	,	PUNCT
easat-5446	254	16	r.	r.	PROPN
easat-5446	254	17	yulianti	yulianti	PROPN
easat-5446	254	18	,	,	PUNCT
easat-5446	254	19	and	and	CCONJ
easat-5446	254	20	i.	i.	PROPN
easat-5446	254	21	istijanto	istijanto	PROPN
easat-5446	254	22	,	,	PUNCT
easat-5446	254	23	"	"	PUNCT
easat-5446	254	24	the	the	DET
easat-5446	254	25	effect	effect	NOUN
easat-5446	254	26	of	of	ADP
easat-5446	254	27	perceived	perceive	VERB
easat-5446	254	28	value	value	NOUN
easat-5446	254	29	and	and	CCONJ
easat-5446	254	30	marketing	marketing	NOUN
easat-5446	254	31	4.0	4.0	NUM
easat-5446	254	32	on	on	ADP
easat-5446	254	33	customer	customer	NOUN
easat-5446	254	34	satisfaction	satisfaction	NOUN
easat-5446	254	35	and	and	CCONJ
easat-5446	254	36	purchase	purchase	NOUN
easat-5446	254	37	intention	intention	NOUN
easat-5446	254	38	in	in	ADP
easat-5446	254	39	e	e	NOUN
easat-5446	254	40	-	-	NOUN
easat-5446	254	41	commerce	commerce	NOUN
easat-5446	254	42	context	context	NOUN
easat-5446	254	43	,	,	PUNCT
easat-5446	254	44	"	"	PUNCT
easat-5446	254	45	international	international	ADJ
easat-5446	254	46	journal	journal	NOUN
easat-5446	254	47	of	of	ADP
easat-5446	254	48	electronic	electronic	ADJ
easat-5446	254	49	commerce	commerce	NOUN
easat-5446	254	50	studies	study	NOUN
easat-5446	254	51	,	,	PUNCT
easat-5446	254	52	vol	vol	NOUN
easat-5446	254	53	.	.	PROPN
easat-5446	254	54	13	13	NUM
easat-5446	254	55	,	,	PUNCT
easat-5446	254	56	no	no	INTJ
easat-5446	254	57	.	.	NOUN
easat-5446	254	58	3	3	NUM
easat-5446	254	59	,	,	PUNCT
easat-5446	254	60	pp	pp	ADJ
easat-5446	254	61	.	.	PUNCT
easat-5446	255	1	69	69	NUM
easat-5446	255	2	-	-	SYM
easat-5446	255	3	98	98	NUM
easat-5446	255	4	,	,	PUNCT
easat-5446	255	5	2022	2022	NUM
easat-5446	255	6	.	.	PUNCT
easat-5446	256	1	https://doi.org/10.7903/ijecs.2121	https://doi.org/10.7903/ijecs.2121	NUM
easat-5446	257	1	[	[	X
easat-5446	257	2	3	3	NUM
easat-5446	257	3	]	]	PUNCT
easat-5446	257	4	n.-h	n.-h	NOUN
easat-5446	257	5	.	.	PUNCT
easat-5446	258	1	duong	duong	PROPN
easat-5446	258	2	,	,	PUNCT
easat-5446	258	3	c.	c.	PROPN
easat-5446	258	4	v.	v.	PROPN
easat-5446	258	5	duong	duong	PROPN
easat-5446	258	6	,	,	PUNCT
easat-5446	258	7	t.	t.	PROPN
easat-5446	258	8	k.	k.	PROPN
easat-5446	258	9	nguyen	nguyen	PROPN
easat-5446	259	1	ba	ba	PROPN
easat-5446	259	2	,	,	PUNCT
easat-5446	259	3	b.	b.	PROPN
easat-5446	259	4	t.	t.	PROPN
easat-5446	259	5	tran	tran	PROPN
easat-5446	259	6	,	,	PUNCT
easat-5446	259	7	and	and	CCONJ
easat-5446	259	8	m.	m.	PROPN
easat-5446	259	9	c.	c.	PROPN
easat-5446	259	10	thai	thai	PROPN
easat-5446	259	11	,	,	PUNCT
easat-5446	259	12	"	"	PUNCT
easat-5446	259	13	the	the	DET
easat-5446	259	14	influence	influence	NOUN
easat-5446	259	15	of	of	ADP
easat-5446	259	16	unverified	unverified	ADJ
easat-5446	259	17	news	news	NOUN
easat-5446	259	18	and	and	CCONJ
easat-5446	259	19	electronic	electronic	ADJ
easat-5446	259	20	word	word	NOUN
easat-5446	259	21	-	-	PUNCT
easat-5446	259	22	of	of	ADP
easat-5446	259	23	-	-	PUNCT
easat-5446	259	24	mouth	mouth	NOUN
easat-5446	259	25	on	on	ADP
easat-5446	259	26	customer	customer	NOUN
easat-5446	259	27	satisfaction	satisfaction	NOUN
easat-5446	259	28	and	and	CCONJ
easat-5446	259	29	purchase	purchase	NOUN
easat-5446	259	30	intention	intention	NOUN
easat-5446	259	31	:	:	PUNCT
easat-5446	259	32	an	an	DET
easat-5446	259	33	empirical	empirical	ADJ
easat-5446	259	34	study	study	NOUN
easat-5446	259	35	on	on	ADP
easat-5446	259	36	the	the	DET
easat-5446	259	37	food	food	NOUN
easat-5446	259	38	and	and	CCONJ
easat-5446	259	39	beverage	beverage	NOUN
easat-5446	259	40	industry	industry	NOUN
easat-5446	259	41	,	,	PUNCT
easat-5446	259	42	"	"	PUNCT
easat-5446	259	43	innovative	innovative	ADJ
easat-5446	259	44	marketing	marketing	NOUN
easat-5446	259	45	,	,	PUNCT
easat-5446	259	46	vol	vol	NOUN
easat-5446	259	47	.	.	PROPN
easat-5446	259	48	21	21	NUM
easat-5446	259	49	,	,	PUNCT
easat-5446	259	50	no	no	INTJ
easat-5446	259	51	.	.	NOUN
easat-5446	259	52	1	1	NUM
easat-5446	259	53	,	,	PUNCT
easat-5446	259	54	pp	pp	ADJ
easat-5446	259	55	.	.	PUNCT
easat-5446	260	1	142	142	NUM
easat-5446	260	2	-	-	SYM
easat-5446	260	3	156	156	NUM
easat-5446	260	4	,	,	PUNCT
easat-5446	260	5	2025	2025	NUM
easat-5446	260	6	.	.	PUNCT
easat-5446	261	1	https://doi.org/10.21511/im.21(1).2025.12	https://doi.org/10.21511/im.21(1).2025.12	PRON
easat-5446	262	1	[	[	X
easat-5446	262	2	4	4	NUM
easat-5446	262	3	]	]	X
easat-5446	262	4	y.	y.	PROPN
easat-5446	262	5	hu	hu	PROPN
easat-5446	262	6	,	,	PUNCT
easat-5446	262	7	y.	y.	PROPN
easat-5446	262	8	xiao	xiao	PROPN
easat-5446	262	9	,	,	PUNCT
easat-5446	262	10	y.	y.	PROPN
easat-5446	262	11	hua	hua	PROPN
easat-5446	262	12	,	,	PUNCT
easat-5446	262	13	y.	y.	PROPN
easat-5446	262	14	fan	fan	PROPN
easat-5446	262	15	,	,	PUNCT
easat-5446	262	16	and	and	CCONJ
easat-5446	262	17	f.	f.	PROPN
easat-5446	262	18	li	li	PROPN
easat-5446	262	19	,	,	PUNCT
easat-5446	262	20	"	"	PUNCT
easat-5446	262	21	the	the	DET
easat-5446	262	22	more	more	ADV
easat-5446	262	23	realism	realism	NOUN
easat-5446	262	24	,	,	PUNCT
easat-5446	262	25	the	the	DET
easat-5446	262	26	better	well	ADJ
easat-5446	262	27	?	?	PUNCT
easat-5446	263	1	how	how	SCONJ
easat-5446	263	2	does	do	AUX
easat-5446	263	3	the	the	DET
easat-5446	263	4	realism	realism	NOUN
easat-5446	263	5	of	of	ADP
easat-5446	263	6	ai	ai	PRON
easat-5446	263	7	customer	customer	NOUN
easat-5446	263	8	service	service	NOUN
easat-5446	263	9	agents	agent	NOUN
easat-5446	263	10	influence	influence	VERB
easat-5446	263	11	customer	customer	NOUN
easat-5446	263	12	satisfaction	satisfaction	NOUN
easat-5446	263	13	and	and	CCONJ
easat-5446	263	14	repeat	repeat	NOUN
easat-5446	263	15	purchase	purchase	NOUN
easat-5446	263	16	intention	intention	NOUN
easat-5446	263	17	in	in	ADP
easat-5446	263	18	service	service	NOUN
easat-5446	263	19	recovery	recovery	NOUN
easat-5446	263	20	,	,	PUNCT
easat-5446	263	21	"	"	PUNCT
easat-5446	263	22	behavioral	behavioral	ADJ
easat-5446	263	23	sciences	science	NOUN
easat-5446	263	24	,	,	PUNCT
easat-5446	263	25	vol	vol	NOUN
easat-5446	263	26	.	.	PROPN
easat-5446	263	27	14	14	NUM
easat-5446	263	28	,	,	PUNCT
easat-5446	263	29	no	no	INTJ
easat-5446	263	30	.	.	NOUN
easat-5446	263	31	12	12	NUM
easat-5446	263	32	,	,	PUNCT
easat-5446	263	33	p.	p.	NOUN
easat-5446	263	34	1182	1182	NUM
easat-5446	263	35	,	,	PUNCT
easat-5446	263	36	2024	2024	NUM
easat-5446	263	37	.	.	PUNCT
easat-5446	263	38	https://doi.org/10.3390/bs14121182	https://doi.org/10.3390/bs14121182	X
easat-5446	264	1	[	[	X
easat-5446	264	2	5	5	NUM
easat-5446	264	3	]	]	PUNCT
easat-5446	264	4	s.	s.	PROPN
easat-5446	264	5	khatoon	khatoon	PROPN
easat-5446	264	6	,	,	PUNCT
easat-5446	264	7	x.	x.	PROPN
easat-5446	264	8	zhengliang	zhengliang	PROPN
easat-5446	264	9	,	,	PUNCT
easat-5446	264	10	and	and	CCONJ
easat-5446	264	11	h.	h.	PROPN
easat-5446	264	12	hussain	hussain	PROPN
easat-5446	264	13	,	,	PUNCT
easat-5446	264	14	"	"	PUNCT
easat-5446	264	15	the	the	DET
easat-5446	264	16	mediating	mediate	VERB
easat-5446	264	17	effect	effect	NOUN
easat-5446	264	18	of	of	ADP
easat-5446	264	19	customer	customer	NOUN
easat-5446	264	20	satisfaction	satisfaction	NOUN
easat-5446	264	21	on	on	ADP
easat-5446	264	22	the	the	DET
easat-5446	264	23	relationship	relationship	NOUN
easat-5446	264	24	between	between	ADP
easat-5446	264	25	electronic	electronic	ADJ
easat-5446	264	26	banking	banking	NOUN
easat-5446	264	27	service	service	NOUN
easat-5446	264	28	quality	quality	NOUN
easat-5446	264	29	and	and	CCONJ
easat-5446	264	30	customer	customer	NOUN
easat-5446	264	31	purchase	purchase	NOUN
easat-5446	264	32	intention	intention	NOUN
easat-5446	264	33	:	:	PUNCT
easat-5446	264	34	evidence	evidence	NOUN
easat-5446	264	35	from	from	ADP
easat-5446	264	36	the	the	DET
easat-5446	264	37	qatar	qatar	PROPN
easat-5446	264	38	banking	banking	NOUN
easat-5446	264	39	sector	sector	NOUN
easat-5446	264	40	,	,	PUNCT
easat-5446	264	41	"	"	PUNCT
easat-5446	264	42	sage	sage	NOUN
easat-5446	264	43	open	open	ADJ
easat-5446	264	44	,	,	PUNCT
easat-5446	264	45	vol	vol	NOUN
easat-5446	264	46	.	.	PROPN
easat-5446	265	1	10	10	NUM
easat-5446	265	2	,	,	PUNCT
easat-5446	265	3	no	no	INTJ
easat-5446	265	4	.	.	NOUN
easat-5446	265	5	2	2	NUM
easat-5446	265	6	,	,	PUNCT
easat-5446	265	7	pp	pp	ADJ
easat-5446	265	8	.	.	PUNCT
easat-5446	266	1	1	1	NUM
easat-5446	266	2	-	-	SYM
easat-5446	266	3	12	12	NUM
easat-5446	266	4	,	,	PUNCT
easat-5446	266	5	2020	2020	NUM
easat-5446	266	6	.	.	PUNCT
easat-5446	267	1	https://doi.org/10.1177/2158244020935887	https://doi.org/10.1177/2158244020935887	PUNCT
easat-5446	268	1	[	[	X
easat-5446	268	2	6	6	NUM
easat-5446	268	3	]	]	PUNCT
easat-5446	268	4	a.	a.	NOUN
easat-5446	268	5	l.	l.	PROPN
easat-5446	268	6	riswanto	riswanto	PROPN
easat-5446	268	7	,	,	PUNCT
easat-5446	268	8	s.	s.	PROPN
easat-5446	268	9	ha	ha	PROPN
easat-5446	268	10	,	,	PUNCT
easat-5446	268	11	s.	s.	PROPN
easat-5446	268	12	lee	lee	PROPN
easat-5446	268	13	,	,	PUNCT
easat-5446	268	14	and	and	CCONJ
easat-5446	268	15	m.	m.	NOUN
easat-5446	268	16	kwon	kwon	PROPN
easat-5446	268	17	,	,	PUNCT
easat-5446	268	18	"	"	PUNCT
easat-5446	268	19	online	online	ADJ
easat-5446	268	20	reviews	review	NOUN
easat-5446	268	21	meet	meet	VERB
easat-5446	268	22	visual	visual	ADJ
easat-5446	268	23	attention	attention	NOUN
easat-5446	268	24	:	:	PUNCT
easat-5446	268	25	a	a	DET
easat-5446	268	26	study	study	NOUN
easat-5446	268	27	on	on	ADP
easat-5446	268	28	consumer	consumer	NOUN
easat-5446	268	29	patterns	pattern	NOUN
easat-5446	268	30	in	in	ADP
easat-5446	268	31	advertising	advertising	NOUN
easat-5446	268	32	,	,	PUNCT
easat-5446	268	33	analyzing	analyze	VERB
easat-5446	268	34	customer	customer	NOUN
easat-5446	268	35	satisfaction	satisfaction	NOUN
easat-5446	268	36	,	,	PUNCT
easat-5446	268	37	visual	visual	ADJ
easat-5446	268	38	engagement	engagement	NOUN
easat-5446	268	39	,	,	PUNCT
easat-5446	268	40	and	and	CCONJ
easat-5446	268	41	purchase	purchase	NOUN
easat-5446	268	42	intention	intention	NOUN
easat-5446	268	43	,	,	PUNCT
easat-5446	268	44	"	"	PUNCT
easat-5446	268	45	journal	journal	NOUN
easat-5446	268	46	of	of	ADP
easat-5446	268	47	theoretical	theoretical	ADJ
easat-5446	268	48	and	and	CCONJ
easat-5446	268	49	applied	apply	VERB
easat-5446	268	50	electronic	electronic	ADJ
easat-5446	268	51	commerce	commerce	NOUN
easat-5446	268	52	research	research	NOUN
easat-5446	268	53	,	,	PUNCT
easat-5446	268	54	vol	vol	NOUN
easat-5446	268	55	.	.	PROPN
easat-5446	268	56	19	19	NUM
easat-5446	268	57	,	,	PUNCT
easat-5446	268	58	no	no	INTJ
easat-5446	268	59	.	.	NOUN
easat-5446	268	60	4	4	NUM
easat-5446	268	61	,	,	PUNCT
easat-5446	268	62	pp	pp	ADJ
easat-5446	268	63	.	.	PUNCT
easat-5446	269	1	3102	3102	NUM
easat-5446	269	2	-	-	SYM
easat-5446	269	3	3122	3122	NUM
easat-5446	269	4	,	,	PUNCT
easat-5446	269	5	2024	2024	NUM
easat-5446	269	6	.	.	PUNCT
easat-5446	270	1	https://doi.org/10.3390/jtaer19040150	https://doi.org/10.3390/jtaer19040150	PROPN
easat-5446	270	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5446	270	3	https://doi.org/10.3145/epi.2024.ene.0412	https://doi.org/10.3145/epi.2024.ene.0412	ADP
easat-5446	270	4	https://doi.org/10.7903/ijecs.2121	https://doi.org/10.7903/ijecs.2121	NUM
easat-5446	270	5	https://doi.org/10.21511/im.21(1).2025.12	https://doi.org/10.21511/im.21(1).2025.12	PROPN
easat-5446	270	6	https://doi.org/10.3390/bs14121182	https://doi.org/10.3390/bs14121182	PROPN
easat-5446	270	7	https://doi.org/10.1177/2158244020935887	https://doi.org/10.1177/2158244020935887	PROPN
easat-5446	270	8	https://doi.org/10.3390/jtaer19040150	https://doi.org/10.3390/jtaer19040150	PROPN
easat-5446	270	9	1201	1201	PROPN
easat-5446	270	10	edelweiss	edelweiss	PROPN
easat-5446	270	11	applied	apply	VERB
easat-5446	270	12	science	science	NOUN
easat-5446	270	13	and	and	CCONJ
easat-5446	270	14	technology	technology	NOUN
easat-5446	270	15	issn	issn	PROPN
easat-5446	270	16	:	:	PUNCT
easat-5446	270	17	2576	2576	NUM
easat-5446	270	18	-	-	SYM
easat-5446	270	19	8484	8484	NUM
easat-5446	270	20	vol	vol	NOUN
easat-5446	270	21	.	.	PROPN
easat-5446	271	1	9	9	NUM
easat-5446	271	2	,	,	PUNCT
easat-5446	271	3	no	no	INTJ
easat-5446	271	4	.	.	NOUN
easat-5446	272	1	3	3	NUM
easat-5446	272	2	:	:	SYM
easat-5446	272	3	1189	1189	NUM
easat-5446	272	4	-	-	SYM
easat-5446	272	5	1201	1201	NUM
easat-5446	272	6	,	,	PUNCT
easat-5446	272	7	2025	2025	NUM
easat-5446	272	8	doi	doi	NOUN
easat-5446	272	9	:	:	PUNCT
easat-5446	272	10	10.55214/25768484.v9i3.5446	10.55214/25768484.v9i3.5446	NUM
easat-5446	272	11	©	©	PROPN
easat-5446	272	12	2025	2025	NUM
easat-5446	272	13	by	by	ADP
easat-5446	272	14	the	the	DET
easat-5446	272	15	authors	author	NOUN
easat-5446	272	16	;	;	PUNCT
easat-5446	272	17	licensee	licensee	PROPN
easat-5446	272	18	learning	learning	NOUN
easat-5446	272	19	gate	gate	NOUN
easat-5446	273	1	[	[	X
easat-5446	273	2	7	7	X
easat-5446	273	3	]	]	PUNCT
easat-5446	273	4	t.	t.	PROPN
easat-5446	273	5	l.	l.	PROPN
easat-5446	273	6	nguyen	nguyen	PROPN
easat-5446	273	7	,	,	PUNCT
easat-5446	273	8	n.	n.	PROPN
easat-5446	273	9	d.	d.	PROPN
easat-5446	273	10	h.	h.	PROPN
easat-5446	273	11	doan	doan	PROPN
easat-5446	273	12	,	,	PUNCT
easat-5446	273	13	and	and	CCONJ
easat-5446	273	14	t.	t.	NOUN
easat-5446	273	15	a.	a.	NOUN
easat-5446	273	16	t.	t.	PROPN
easat-5446	273	17	nguyen	nguyen	PROPN
easat-5446	273	18	,	,	PUNCT
easat-5446	273	19	"	"	PUNCT
easat-5446	273	20	assessing	assess	VERB
easat-5446	273	21	the	the	DET
easat-5446	273	22	determinants	determinant	NOUN
easat-5446	273	23	that	that	PRON
easat-5446	273	24	drive	drive	VERB
easat-5446	273	25	green	green	ADJ
easat-5446	273	26	product	product	NOUN
easat-5446	273	27	purchase	purchase	NOUN
easat-5446	273	28	intention	intention	NOUN
easat-5446	273	29	in	in	ADP
easat-5446	273	30	attempt	attempt	NOUN
easat-5446	273	31	to	to	PART
easat-5446	273	32	enhance	enhance	VERB
easat-5446	273	33	enterprise	enterprise	NOUN
easat-5446	273	34	business	business	NOUN
easat-5446	273	35	performance	performance	NOUN
easat-5446	273	36	and	and	CCONJ
easat-5446	273	37	customer	customer	NOUN
easat-5446	273	38	satisfaction	satisfaction	NOUN
easat-5446	273	39	,	,	PUNCT
easat-5446	273	40	"	"	PUNCT
easat-5446	273	41	calitatea	calitatea	NOUN
easat-5446	273	42	,	,	PUNCT
easat-5446	273	43	vol	vol	NOUN
easat-5446	273	44	.	.	PROPN
easat-5446	273	45	23	23	NUM
easat-5446	273	46	,	,	PUNCT
easat-5446	273	47	no	no	INTJ
easat-5446	273	48	.	.	NOUN
easat-5446	273	49	191	191	NUM
easat-5446	273	50	,	,	PUNCT
easat-5446	273	51	pp	pp	ADJ
easat-5446	273	52	.	.	PUNCT
easat-5446	274	1	107	107	NUM
easat-5446	274	2	-	-	SYM
easat-5446	274	3	120	120	NUM
easat-5446	274	4	,	,	PUNCT
easat-5446	274	5	2022	2022	NUM
easat-5446	274	6	.	.	PUNCT
easat-5446	275	1	https://doi.org/10.47750/qas/23.191.13	https://doi.org/10.47750/qas/23.191.13	X
easat-5446	276	1	[	[	X
easat-5446	276	2	8	8	NUM
easat-5446	276	3	]	]	PUNCT
easat-5446	276	4	m.-s	m.-	NOUN
easat-5446	276	5	.	.	PUNCT
easat-5446	277	1	han	han	PROPN
easat-5446	277	2	,	,	PUNCT
easat-5446	277	3	d.-h	d.-h	PROPN
easat-5446	277	4	.	.	PUNCT
easat-5446	278	1	jo	jo	PROPN
easat-5446	278	2	,	,	PUNCT
easat-5446	278	3	s.-h	s.-h	NOUN
easat-5446	278	4	.	.	PUNCT
easat-5446	279	1	baek	baek	NOUN
easat-5446	279	2	,	,	PUNCT
easat-5446	279	3	and	and	CCONJ
easat-5446	279	4	h.-y	h.-y	NOUN
easat-5446	279	5	.	.	PUNCT
easat-5446	280	1	kim	kim	PROPN
easat-5446	280	2	,	,	PUNCT
easat-5446	280	3	"	"	PUNCT
easat-5446	280	4	a	a	DET
easat-5446	280	5	study	study	NOUN
easat-5446	280	6	on	on	ADP
easat-5446	280	7	the	the	DET
easat-5446	280	8	effects	effect	NOUN
easat-5446	280	9	of	of	ADP
easat-5446	280	10	perceived	perceive	VERB
easat-5446	280	11	value	value	NOUN
easat-5446	280	12	of	of	ADP
easat-5446	280	13	live	live	ADJ
easat-5446	280	14	commerce	commerce	NOUN
easat-5446	280	15	and	and	CCONJ
easat-5446	280	16	presence	presence	NOUN
easat-5446	280	17	on	on	ADP
easat-5446	280	18	customer	customer	NOUN
easat-5446	280	19	satisfaction	satisfaction	NOUN
easat-5446	280	20	and	and	CCONJ
easat-5446	280	21	purchase	purchase	NOUN
easat-5446	280	22	intention	intention	NOUN
easat-5446	280	23	,	,	PUNCT
easat-5446	280	24	"	"	PUNCT
easat-5446	280	25	studies	study	NOUN
easat-5446	280	26	in	in	ADP
easat-5446	280	27	computational	computational	ADJ
easat-5446	280	28	intelligence	intelligence	NOUN
easat-5446	280	29	,	,	PUNCT
easat-5446	280	30	vol	vol	NOUN
easat-5446	280	31	.	.	PUNCT
easat-5446	280	32	1160	1160	NUM
easat-5446	280	33	,	,	PUNCT
easat-5446	280	34	pp	pp	ADV
easat-5446	280	35	.	.	PUNCT
easat-5446	281	1	25	25	NUM
easat-5446	281	2	-	-	SYM
easat-5446	281	3	36	36	NUM
easat-5446	281	4	,	,	PUNCT
easat-5446	281	5	2024	2024	NUM
easat-5446	281	6	.	.	PUNCT
easat-5446	282	1	https://doi.org/10.1007/978-3-031-61163-6_3	https://doi.org/10.1007/978-3-031-61163-6_3	X
easat-5446	283	1	[	[	X
easat-5446	283	2	9	9	NUM
easat-5446	283	3	]	]	PUNCT
easat-5446	283	4	r.	r.	PROPN
easat-5446	283	5	ma	ma	PROPN
easat-5446	283	6	and	and	CCONJ
easat-5446	283	7	w.	w.	PROPN
easat-5446	283	8	wang	wang	PROPN
easat-5446	283	9	,	,	PUNCT
easat-5446	283	10	"	"	PUNCT
easat-5446	283	11	smile	smile	NOUN
easat-5446	283	12	or	or	CCONJ
easat-5446	283	13	pity	pity	NOUN
easat-5446	283	14	?	?	PUNCT
easat-5446	284	1	examine	examine	VERB
easat-5446	284	2	the	the	DET
easat-5446	284	3	impact	impact	NOUN
easat-5446	284	4	of	of	ADP
easat-5446	284	5	emoticon	emoticon	NOUN
easat-5446	284	6	valence	valence	NOUN
easat-5446	284	7	on	on	ADP
easat-5446	284	8	customer	customer	NOUN
easat-5446	284	9	satisfaction	satisfaction	NOUN
easat-5446	284	10	and	and	CCONJ
easat-5446	284	11	purchase	purchase	NOUN
easat-5446	284	12	intention	intention	NOUN
easat-5446	284	13	,	,	PUNCT
easat-5446	284	14	"	"	PUNCT
easat-5446	284	15	journal	journal	NOUN
easat-5446	284	16	of	of	ADP
easat-5446	284	17	business	business	NOUN
easat-5446	284	18	research	research	NOUN
easat-5446	284	19	,	,	PUNCT
easat-5446	284	20	vol	vol	NOUN
easat-5446	284	21	.	.	PROPN
easat-5446	284	22	134	134	NUM
easat-5446	284	23	,	,	PUNCT
easat-5446	284	24	pp	pp	ADJ
easat-5446	284	25	.	.	PUNCT
easat-5446	285	1	443	443	NUM
easat-5446	285	2	-	-	NUM
easat-5446	285	3	456	456	NUM
easat-5446	285	4	,	,	PUNCT
easat-5446	285	5	2021	2021	NUM
easat-5446	285	6	.	.	PUNCT
easat-5446	286	1	https://doi.org/10.1016/j.jbusres.2021.05.057	https://doi.org/10.1016/j.jbusres.2021.05.057	NOUN
easat-5446	286	2	[	[	X
easat-5446	286	3	10	10	NUM
easat-5446	286	4	]	]	PUNCT
easat-5446	286	5	t.	t.	NOUN
easat-5446	286	6	akter	akter	PROPN
easat-5446	286	7	et	et	PROPN
easat-5446	286	8	al	al	PROPN
easat-5446	286	9	.	.	PROPN
easat-5446	286	10	,	,	PUNCT
easat-5446	286	11	"	"	PUNCT
easat-5446	286	12	the	the	DET
easat-5446	286	13	moderating	moderate	VERB
easat-5446	286	14	effect	effect	NOUN
easat-5446	286	15	of	of	ADP
easat-5446	286	16	system	system	NOUN
easat-5446	286	17	quality	quality	NOUN
easat-5446	286	18	on	on	ADP
easat-5446	286	19	the	the	DET
easat-5446	286	20	relationship	relationship	NOUN
easat-5446	286	21	between	between	ADP
easat-5446	286	22	customer	customer	NOUN
easat-5446	286	23	satisfaction	satisfaction	NOUN
easat-5446	286	24	and	and	CCONJ
easat-5446	286	25	purchase	purchase	NOUN
easat-5446	286	26	intention	intention	NOUN
easat-5446	286	27	:	:	PUNCT
easat-5446	286	28	pls	pls	PROPN
easat-5446	286	29	-	-	PUNCT
easat-5446	286	30	sem	sem	PROPN
easat-5446	286	31	&	&	CCONJ
easat-5446	286	32	fsqca	fsqca	PROPN
easat-5446	286	33	approaches	approach	NOUN
easat-5446	286	34	,	,	PUNCT
easat-5446	286	35	"	"	PUNCT
easat-5446	286	36	journal	journal	NOUN
easat-5446	286	37	of	of	ADP
easat-5446	286	38	open	open	ADJ
easat-5446	286	39	innovation	innovation	NOUN
easat-5446	286	40	:	:	PUNCT
easat-5446	286	41	technology	technology	NOUN
easat-5446	286	42	,	,	PUNCT
easat-5446	286	43	market	market	NOUN
easat-5446	286	44	,	,	PUNCT
easat-5446	286	45	and	and	CCONJ
easat-5446	286	46	complexity	complexity	NOUN
easat-5446	286	47	,	,	PUNCT
easat-5446	286	48	vol	vol	NOUN
easat-5446	286	49	.	.	PROPN
easat-5446	287	1	10	10	NUM
easat-5446	287	2	,	,	PUNCT
easat-5446	287	3	no	no	INTJ
easat-5446	287	4	.	.	NOUN
easat-5446	287	5	4	4	NUM
easat-5446	287	6	,	,	PUNCT
easat-5446	287	7	p.	p.	NOUN
easat-5446	287	8	100381	100381	NUM
easat-5446	287	9	,	,	PUNCT
easat-5446	287	10	2024	2024	NUM
easat-5446	287	11	.	.	PUNCT
easat-5446	288	1	https://doi.org/10.1016/j.joitmc.2024.100381	https://doi.org/10.1016/j.joitmc.2024.100381	VERB
easat-5446	288	2	[	[	X
easat-5446	288	3	11	11	NUM
easat-5446	288	4	]	]	PUNCT
easat-5446	288	5	s.	s.	PROPN
easat-5446	288	6	k.	k.	PROPN
easat-5446	288	7	shrestha	shrestha	PROPN
easat-5446	288	8	,	,	PUNCT
easat-5446	288	9	d.	d.	PROPN
easat-5446	288	10	mahat	mahat	PROPN
easat-5446	288	11	,	,	PUNCT
easat-5446	288	12	d.	d.	PROPN
easat-5446	288	13	neupane	neupane	PROPN
easat-5446	288	14	,	,	PUNCT
easat-5446	288	15	and	and	CCONJ
easat-5446	288	16	t.	t.	PROPN
easat-5446	288	17	b.	b.	PROPN
easat-5446	288	18	karki	karki	PROPN
easat-5446	288	19	,	,	PUNCT
easat-5446	288	20	"	"	PUNCT
easat-5446	288	21	e	e	NOUN
easat-5446	288	22	-	-	NOUN
easat-5446	288	23	wallet	wallet	NOUN
easat-5446	288	24	usage	usage	NOUN
easat-5446	288	25	and	and	CCONJ
easat-5446	288	26	customer	customer	NOUN
easat-5446	288	27	purchase	purchase	NOUN
easat-5446	288	28	intention	intention	NOUN
easat-5446	288	29	:	:	PUNCT
easat-5446	288	30	understanding	understand	VERB
easat-5446	288	31	the	the	DET
easat-5446	288	32	mediating	mediate	VERB
easat-5446	288	33	role	role	NOUN
easat-5446	288	34	of	of	ADP
easat-5446	288	35	shopping	shopping	NOUN
easat-5446	288	36	satisfaction	satisfaction	NOUN
easat-5446	288	37	and	and	CCONJ
easat-5446	288	38	e	e	NOUN
easat-5446	288	39	-	-	NOUN
easat-5446	288	40	wallet	wallet	NOUN
easat-5446	288	41	structure	structure	NOUN
easat-5446	288	42	,	,	PUNCT
easat-5446	288	43	"	"	PUNCT
easat-5446	288	44	multidisciplinary	multidisciplinary	ADJ
easat-5446	288	45	reviews	review	NOUN
easat-5446	288	46	,	,	PUNCT
easat-5446	288	47	vol	vol	NOUN
easat-5446	288	48	.	.	PROPN
easat-5446	288	49	8	8	NUM
easat-5446	288	50	,	,	PUNCT
easat-5446	288	51	no	no	INTJ
easat-5446	288	52	.	.	NOUN
easat-5446	288	53	3	3	NUM
easat-5446	288	54	,	,	PUNCT
easat-5446	289	1	p.	p.	NOUN
easat-5446	289	2	e2025091	e2025091	ADJ
easat-5446	289	3	,	,	PUNCT
easat-5446	289	4	2025	2025	NUM
easat-5446	289	5	.	.	PUNCT
easat-5446	290	1	https://doi.org/10.31893/multirev.2025091	https://doi.org/10.31893/multirev.2025091	PROPN
easat-5446	290	2	[	[	X
easat-5446	290	3	12	12	NUM
easat-5446	290	4	]	]	X
easat-5446	290	5	o.	o.	PROPN
easat-5446	290	6	irshad	irshad	PROPN
easat-5446	290	7	,	,	PUNCT
easat-5446	290	8	s.	s.	PROPN
easat-5446	290	9	ahmad	ahmad	PROPN
easat-5446	290	10	,	,	PUNCT
easat-5446	290	11	and	and	CCONJ
easat-5446	290	12	s.	s.	PROPN
easat-5446	290	13	mahmood	mahmood	PROPN
easat-5446	290	14	,	,	PUNCT
easat-5446	290	15	"	"	PUNCT
easat-5446	290	16	fostering	foster	VERB
easat-5446	290	17	purchase	purchase	NOUN
easat-5446	290	18	intentions	intention	NOUN
easat-5446	290	19	through	through	ADP
easat-5446	290	20	csr	csr	NOUN
easat-5446	290	21	and	and	CCONJ
easat-5446	290	22	service	service	NOUN
easat-5446	290	23	quality	quality	NOUN
easat-5446	290	24	:	:	PUNCT
easat-5446	290	25	the	the	DET
easat-5446	290	26	role	role	NOUN
easat-5446	290	27	of	of	ADP
easat-5446	290	28	customer	customer	NOUN
easat-5446	290	29	satisfaction	satisfaction	NOUN
easat-5446	290	30	,	,	PUNCT
easat-5446	290	31	brand	brand	NOUN
easat-5446	290	32	loyalty	loyalty	NOUN
easat-5446	290	33	,	,	PUNCT
easat-5446	290	34	and	and	CCONJ
easat-5446	290	35	admiration	admiration	NOUN
easat-5446	290	36	,	,	PUNCT
easat-5446	290	37	"	"	PUNCT
easat-5446	290	38	sustainability	sustainability	NOUN
easat-5446	290	39	,	,	PUNCT
easat-5446	290	40	vol	vol	NOUN
easat-5446	290	41	.	.	PROPN
easat-5446	291	1	16	16	NUM
easat-5446	291	2	,	,	PUNCT
easat-5446	291	3	no	no	INTJ
easat-5446	291	4	.	.	NOUN
easat-5446	291	5	23	23	NUM
easat-5446	291	6	,	,	PUNCT
easat-5446	292	1	p.	p.	NOUN
easat-5446	292	2	10584	10584	NUM
easat-5446	292	3	,	,	PUNCT
easat-5446	292	4	2024	2024	NUM
easat-5446	292	5	.	.	PUNCT
easat-5446	293	1	https://doi.org/10.3390/su162310584	https://doi.org/10.3390/su162310584	X
easat-5446	294	1	[	[	X
easat-5446	294	2	13	13	NUM
easat-5446	294	3	]	]	X
easat-5446	294	4	g.	g.	NOUN
easat-5446	294	5	dash	dash	NOUN
easat-5446	294	6	,	,	PUNCT
easat-5446	294	7	k.	k.	PROPN
easat-5446	294	8	kiefer	kiefer	PROPN
easat-5446	294	9	,	,	PUNCT
easat-5446	294	10	and	and	CCONJ
easat-5446	294	11	j.	j.	PROPN
easat-5446	294	12	paul	paul	PROPN
easat-5446	294	13	,	,	PUNCT
easat-5446	294	14	"	"	PUNCT
easat-5446	294	15	marketing	marketing	NOUN
easat-5446	294	16	-	-	PUNCT
easat-5446	294	17	to	to	ADP
easat-5446	294	18	-	-	PUNCT
easat-5446	294	19	millennials	millennial	NOUN
easat-5446	294	20	:	:	PUNCT
easat-5446	294	21	marketing	market	VERB
easat-5446	294	22	4.0	4.0	NUM
easat-5446	294	23	,	,	PUNCT
easat-5446	294	24	customer	customer	NOUN
easat-5446	294	25	satisfaction	satisfaction	NOUN
easat-5446	294	26	and	and	CCONJ
easat-5446	294	27	purchase	purchase	NOUN
easat-5446	294	28	intention	intention	NOUN
easat-5446	294	29	,	,	PUNCT
easat-5446	294	30	"	"	PUNCT
easat-5446	294	31	journal	journal	NOUN
easat-5446	294	32	of	of	ADP
easat-5446	294	33	business	business	NOUN
easat-5446	294	34	research	research	NOUN
easat-5446	294	35	,	,	PUNCT
easat-5446	294	36	vol	vol	NOUN
easat-5446	294	37	.	.	PROPN
easat-5446	294	38	122	122	NUM
easat-5446	294	39	,	,	PUNCT
easat-5446	294	40	pp	pp	ADJ
easat-5446	294	41	.	.	PUNCT
easat-5446	295	1	608	608	NUM
easat-5446	295	2	-	-	SYM
easat-5446	295	3	620	620	NUM
easat-5446	295	4	,	,	PUNCT
easat-5446	295	5	2021	2021	NUM
easat-5446	295	6	.	.	PUNCT
easat-5446	296	1	https://doi.org/10.1016/j.jbusres.2020.10.016	https://doi.org/10.1016/j.jbusres.2020.10.016	PROPN
easat-5446	296	2	[	[	X
easat-5446	296	3	14	14	NUM
easat-5446	296	4	]	]	PUNCT
easat-5446	296	5	m.	m.	PROPN
easat-5446	296	6	r.	r.	PROPN
easat-5446	296	7	a.	a.	PROPN
easat-5446	296	8	wahab	wahab	PROPN
easat-5446	296	9	and	and	CCONJ
easat-5446	296	10	a.	a.	NOUN
easat-5446	296	11	a.	a.	PROPN
easat-5446	296	12	salahudin	salahudin	PROPN
easat-5446	296	13	,	,	PUNCT
easat-5446	296	14	"	"	PUNCT
easat-5446	296	15	customer	customer	NOUN
easat-5446	296	16	satisfaction	satisfaction	NOUN
easat-5446	296	17	,	,	PUNCT
easat-5446	296	18	attitude	attitude	NOUN
easat-5446	296	19	,	,	PUNCT
easat-5446	296	20	and	and	CCONJ
easat-5446	296	21	purchase	purchase	VERB
easat-5446	296	22	intention	intention	NOUN
easat-5446	296	23	towards	towards	ADP
easat-5446	296	24	stingless	stingless	PROPN
easat-5446	296	25	bee	bee	PROPN
easat-5446	296	26	honey	honey	NOUN
easat-5446	296	27	consumption	consumption	NOUN
easat-5446	296	28	in	in	ADP
easat-5446	296	29	seremban	seremban	PROPN
easat-5446	296	30	,	,	PUNCT
easat-5446	296	31	negeri	negeri	PROPN
easat-5446	296	32	sembilan	sembilan	PROPN
easat-5446	296	33	,	,	PUNCT
easat-5446	296	34	"	"	PUNCT
easat-5446	296	35	sarhad	sarhad	ADJ
easat-5446	296	36	journal	journal	NOUN
easat-5446	296	37	of	of	ADP
easat-5446	296	38	agriculture	agriculture	PROPN
easat-5446	296	39	,	,	PUNCT
easat-5446	296	40	vol	vol	NOUN
easat-5446	296	41	.	.	PROPN
easat-5446	296	42	40	40	NUM
easat-5446	296	43	,	,	PUNCT
easat-5446	296	44	no	no	INTJ
easat-5446	296	45	.	.	NOUN
easat-5446	296	46	1	1	NUM
easat-5446	296	47	,	,	PUNCT
easat-5446	296	48	pp	pp	ADJ
easat-5446	296	49	.	.	PUNCT
easat-5446	297	1	28	28	NUM
easat-5446	297	2	-	-	SYM
easat-5446	297	3	42	42	NUM
easat-5446	297	4	,	,	PUNCT
easat-5446	297	5	2024	2024	NUM
easat-5446	297	6	.	.	PUNCT
easat-5446	298	1	https://doi.org/10.17582/journal.sja/2024/40/s1.28.42	https://doi.org/10.17582/journal.sja/2024/40/s1.28.42	NOUN
easat-5446	299	1	[	[	X
easat-5446	299	2	15	15	NUM
easat-5446	299	3	]	]	X
easat-5446	299	4	n.	n.	PROPN
easat-5446	299	5	almakayeel	almakayeel	PROPN
easat-5446	299	6	,	,	PUNCT
easat-5446	299	7	"	"	PUNCT
easat-5446	299	8	relationship	relationship	NOUN
easat-5446	299	9	modeling	modeling	NOUN
easat-5446	299	10	of	of	ADP
easat-5446	299	11	travel	travel	NOUN
easat-5446	299	12	website	website	NOUN
easat-5446	299	13	quality	quality	NOUN
easat-5446	299	14	toward	toward	ADP
easat-5446	299	15	customer	customer	NOUN
easat-5446	299	16	satisfaction	satisfaction	NOUN
easat-5446	299	17	influencing	influence	VERB
easat-5446	299	18	purchase	purchase	NOUN
easat-5446	299	19	intention	intention	NOUN
easat-5446	299	20	,	,	PUNCT
easat-5446	299	21	"	"	PUNCT
easat-5446	299	22	sustainability	sustainability	NOUN
easat-5446	299	23	,	,	PUNCT
easat-5446	299	24	vol	vol	NOUN
easat-5446	299	25	.	.	PROPN
easat-5446	299	26	15	15	NUM
easat-5446	299	27	,	,	PUNCT
easat-5446	299	28	no	no	INTJ
easat-5446	299	29	.	.	NOUN
easat-5446	299	30	10	10	NUM
easat-5446	299	31	,	,	PUNCT
easat-5446	299	32	p.	p.	NOUN
easat-5446	299	33	8225	8225	NUM
easat-5446	299	34	,	,	PUNCT
easat-5446	299	35	2023	2023	NUM
easat-5446	299	36	.	.	PUNCT
easat-5446	299	37	https://doi.org/10.3390/su15108225	https://doi.org/10.3390/su15108225	X
easat-5446	300	1	[	[	X
easat-5446	300	2	16	16	NUM
easat-5446	300	3	]	]	PUNCT
easat-5446	300	4	m.	m.	NOUN
easat-5446	300	5	m.	m.	NOUN
easat-5446	300	6	mtotywa	mtotywa	PROPN
easat-5446	300	7	and	and	CCONJ
easat-5446	300	8	c.	c.	PROPN
easat-5446	300	9	kekana	kekana	PROPN
easat-5446	300	10	,	,	PUNCT
easat-5446	300	11	"	"	PUNCT
easat-5446	300	12	post	post	VERB
easat-5446	300	13	covid-19	covid-19	PROPN
easat-5446	300	14	online	online	ADJ
easat-5446	300	15	shopping	shopping	NOUN
easat-5446	300	16	in	in	ADP
easat-5446	300	17	south	south	PROPN
easat-5446	300	18	africa	africa	PROPN
easat-5446	300	19	:	:	PUNCT
easat-5446	300	20	a	a	DET
easat-5446	300	21	mediation	mediation	NOUN
easat-5446	300	22	analysis	analysis	NOUN
easat-5446	300	23	of	of	ADP
easat-5446	300	24	customer	customer	NOUN
easat-5446	300	25	satisfaction	satisfaction	NOUN
easat-5446	300	26	on	on	ADP
easat-5446	300	27	e	e	NOUN
easat-5446	300	28	-	-	NOUN
easat-5446	300	29	service	service	ADJ
easat-5446	300	30	quality	quality	NOUN
easat-5446	300	31	and	and	CCONJ
easat-5446	300	32	purchase	purchase	NOUN
easat-5446	300	33	intention	intention	NOUN
easat-5446	300	34	,	,	PUNCT
easat-5446	300	35	"	"	PUNCT
easat-5446	300	36	african	african	ADJ
easat-5446	300	37	journal	journal	NOUN
easat-5446	300	38	of	of	ADP
easat-5446	300	39	science	science	NOUN
easat-5446	300	40	,	,	PUNCT
easat-5446	300	41	technology	technology	NOUN
easat-5446	300	42	,	,	PUNCT
easat-5446	300	43	innovation	innovation	NOUN
easat-5446	300	44	and	and	CCONJ
easat-5446	300	45	development	development	NOUN
easat-5446	300	46	,	,	PUNCT
easat-5446	300	47	vol	vol	NOUN
easat-5446	300	48	.	.	PROPN
easat-5446	300	49	15	15	NUM
easat-5446	300	50	,	,	PUNCT
easat-5446	300	51	no	no	INTJ
easat-5446	300	52	.	.	NOUN
easat-5446	300	53	5	5	NUM
easat-5446	300	54	,	,	PUNCT
easat-5446	300	55	pp	pp	ADJ
easat-5446	300	56	.	.	PUNCT
easat-5446	301	1	533	533	NUM
easat-5446	301	2	-	-	SYM
easat-5446	301	3	546	546	NUM
easat-5446	301	4	,	,	PUNCT
easat-5446	301	5	2023	2023	NUM
easat-5446	301	6	.	.	PUNCT
easat-5446	302	1	https://doi.org/10.1080/20421338.2022.2153982	https://doi.org/10.1080/20421338.2022.2153982	X
easat-5446	303	1	[	[	X
easat-5446	303	2	17	17	NUM
easat-5446	303	3	]	]	PUNCT
easat-5446	303	4	m.	m.	NOUN
easat-5446	303	5	sarstedt	sarstedt	PROPN
easat-5446	303	6	et	et	PROPN
easat-5446	303	7	al	al	PROPN
easat-5446	303	8	.	.	PROPN
easat-5446	303	9	,	,	PUNCT
easat-5446	303	10	"	"	PUNCT
easat-5446	303	11	same	same	ADJ
easat-5446	303	12	model	model	NOUN
easat-5446	303	13	,	,	PUNCT
easat-5446	303	14	same	same	ADJ
easat-5446	303	15	data	datum	NOUN
easat-5446	303	16	,	,	PUNCT
easat-5446	303	17	but	but	CCONJ
easat-5446	303	18	different	different	ADJ
easat-5446	303	19	outcomes	outcome	NOUN
easat-5446	303	20	:	:	PUNCT
easat-5446	303	21	evaluating	evaluate	VERB
easat-5446	303	22	the	the	DET
easat-5446	303	23	impact	impact	NOUN
easat-5446	303	24	of	of	ADP
easat-5446	303	25	method	method	ADJ
easat-5446	303	26	choices	choice	NOUN
easat-5446	303	27	in	in	ADP
easat-5446	303	28	structural	structural	ADJ
easat-5446	303	29	equation	equation	NOUN
easat-5446	303	30	modeling	modeling	NOUN
easat-5446	303	31	,	,	PUNCT
easat-5446	303	32	"	"	PUNCT
easat-5446	303	33	journal	journal	NOUN
easat-5446	303	34	of	of	ADP
easat-5446	303	35	product	product	NOUN
easat-5446	303	36	innovation	innovation	NOUN
easat-5446	303	37	management	management	NOUN
easat-5446	303	38	,	,	PUNCT
easat-5446	303	39	vol	vol	NOUN
easat-5446	303	40	.	.	PROPN
easat-5446	303	41	41	41	NUM
easat-5446	303	42	,	,	PUNCT
easat-5446	303	43	no	no	INTJ
easat-5446	303	44	.	.	NOUN
easat-5446	303	45	6	6	NUM
easat-5446	303	46	,	,	PUNCT
easat-5446	303	47	pp	pp	ADJ
easat-5446	303	48	.	.	PUNCT
easat-5446	304	1	1100	1100	NUM
easat-5446	304	2	-	-	SYM
easat-5446	304	3	1117	1117	NUM
easat-5446	304	4	,	,	PUNCT
easat-5446	304	5	2024	2024	NUM
easat-5446	304	6	.	.	PUNCT
easat-5446	304	7	https://doi.org/10.1111/jpim.12738	https://doi.org/10.1111/jpim.12738	NOUN
easat-5446	304	8	[	[	X
easat-5446	304	9	18	18	NUM
easat-5446	304	10	]	]	PUNCT
easat-5446	304	11	s.	s.	PROPN
easat-5446	304	12	bueno	bueno	PROPN
easat-5446	304	13	and	and	CCONJ
easat-5446	304	14	m.	m.	PROPN
easat-5446	304	15	d.	d.	PROPN
easat-5446	304	16	gallego	gallego	PROPN
easat-5446	304	17	,	,	PUNCT
easat-5446	304	18	"	"	PUNCT
easat-5446	304	19	ewom	ewom	NOUN
easat-5446	304	20	in	in	ADP
easat-5446	304	21	c2c	c2c	PROPN
easat-5446	304	22	platforms	platform	NOUN
easat-5446	304	23	:	:	PUNCT
easat-5446	304	24	combining	combine	VERB
easat-5446	304	25	iam	iam	PROPN
easat-5446	304	26	and	and	CCONJ
easat-5446	304	27	customer	customer	NOUN
easat-5446	304	28	satisfaction	satisfaction	NOUN
easat-5446	304	29	to	to	PART
easat-5446	304	30	examine	examine	VERB
easat-5446	304	31	the	the	DET
easat-5446	304	32	impact	impact	NOUN
easat-5446	304	33	on	on	ADP
easat-5446	304	34	purchase	purchase	NOUN
easat-5446	304	35	intention	intention	NOUN
easat-5446	304	36	,	,	PUNCT
easat-5446	304	37	"	"	PUNCT
easat-5446	304	38	journal	journal	NOUN
easat-5446	304	39	of	of	ADP
easat-5446	304	40	theoretical	theoretical	ADJ
easat-5446	304	41	and	and	CCONJ
easat-5446	304	42	applied	apply	VERB
easat-5446	304	43	electronic	electronic	ADJ
easat-5446	304	44	commerce	commerce	NOUN
easat-5446	304	45	research	research	NOUN
easat-5446	304	46	,	,	PUNCT
easat-5446	304	47	vol	vol	NOUN
easat-5446	304	48	.	.	PROPN
easat-5446	304	49	16	16	NUM
easat-5446	304	50	,	,	PUNCT
easat-5446	304	51	no	no	INTJ
easat-5446	304	52	.	.	NOUN
easat-5446	304	53	5	5	NUM
easat-5446	304	54	,	,	PUNCT
easat-5446	304	55	pp	pp	ADJ
easat-5446	304	56	.	.	PUNCT
easat-5446	304	57	16121630	16121630	NUM
easat-5446	304	58	,	,	PUNCT
easat-5446	304	59	2021	2021	NUM
easat-5446	304	60	.	.	PUNCT
easat-5446	305	1	https://doi.org/10.3390/jtaer16050091	https://doi.org/10.3390/jtaer16050091	PROPN
easat-5446	305	2	https://doi.org/10.47750/qas/23.191.13	https://doi.org/10.47750/qas/23.191.13	PUNCT
easat-5446	305	3	https://doi.org/10.1007/978-3-031-61163-6_3	https://doi.org/10.1007/978-3-031-61163-6_3	DET
easat-5446	305	4	https://doi.org/10.1016/j.jbusres.2021.05.057	https://doi.org/10.1016/j.jbusres.2021.05.057	NOUN
easat-5446	305	5	https://doi.org/10.1016/j.joitmc.2024.100381	https://doi.org/10.1016/j.joitmc.2024.100381	VERB
easat-5446	305	6	https://doi.org/10.31893/multirev.2025091	https://doi.org/10.31893/multirev.2025091	NOUN
easat-5446	305	7	https://doi.org/10.3390/su162310584	https://doi.org/10.3390/su162310584	NOUN
easat-5446	305	8	https://doi.org/10.1016/j.jbusres.2020.10.016	https://doi.org/10.1016/j.jbusres.2020.10.016	PROPN
easat-5446	305	9	https://doi.org/10.17582/journal.sja/2024/40/s1.28.42	https://doi.org/10.17582/journal.sja/2024/40/s1.28.42	X
easat-5446	305	10	https://doi.org/10.3390/su15108225	https://doi.org/10.3390/su15108225	ADP
easat-5446	305	11	https://doi.org/10.1080/20421338.2022.2153982	https://doi.org/10.1080/20421338.2022.2153982	NOUN
easat-5446	305	12	https://doi.org/10.1111/jpim.12738	https://doi.org/10.1111/jpim.12738	NOUN
easat-5446	305	13	https://doi.org/10.3390/jtaer16050091	https://doi.org/10.3390/jtaer16050091	VERB