id	sid	tid	token	lemma	pos
easat-5717	1	1	edelweiss	edelweiss	PROPN
easat-5717	1	2	applied	apply	VERB
easat-5717	1	3	science	science	NOUN
easat-5717	1	4	and	and	CCONJ
easat-5717	1	5	technology	technology	NOUN
easat-5717	1	6	issn	issn	PROPN
easat-5717	1	7	:	:	PUNCT
easat-5717	1	8	2576	2576	NUM
easat-5717	1	9	-	-	SYM
easat-5717	1	10	8484	8484	NUM
easat-5717	1	11	vol	vol	NOUN
easat-5717	1	12	.	.	PROPN
easat-5717	2	1	9	9	NUM
easat-5717	2	2	,	,	PUNCT
easat-5717	2	3	no	no	INTJ
easat-5717	2	4	.	.	NOUN
easat-5717	2	5	3	3	NUM
easat-5717	2	6	,	,	PUNCT
easat-5717	2	7	1908	1908	NUM
easat-5717	2	8	-	-	SYM
easat-5717	2	9	1915	1915	NUM
easat-5717	2	10	2025	2025	NUM
easat-5717	2	11	publisher	publisher	NOUN
easat-5717	2	12	:	:	PUNCT
easat-5717	2	13	learning	learn	VERB
easat-5717	2	14	gate	gate	NOUN
easat-5717	2	15	doi	doi	PROPN
easat-5717	2	16	:	:	PUNCT
easat-5717	2	17	10.55214/25768484.v9i3.5717	10.55214/25768484.v9i3.5717	NUM
easat-5717	2	18	©	©	PROPN
easat-5717	2	19	2025	2025	NUM
easat-5717	2	20	by	by	ADP
easat-5717	2	21	the	the	DET
easat-5717	2	22	authors	author	NOUN
easat-5717	2	23	;	;	PUNCT
easat-5717	2	24	licensee	licensee	PROPN
easat-5717	2	25	learning	learning	NOUN
easat-5717	2	26	gate	gate	NOUN
easat-5717	3	1	©	©	PROPN
easat-5717	3	2	2025	2025	NUM
easat-5717	3	3	by	by	ADP
easat-5717	3	4	the	the	DET
easat-5717	3	5	authors	author	NOUN
easat-5717	3	6	;	;	PUNCT
easat-5717	3	7	licensee	licensee	PROPN
easat-5717	3	8	learning	learning	NOUN
easat-5717	3	9	gate	gate	NOUN
easat-5717	3	10	history	history	NOUN
easat-5717	3	11	:	:	PUNCT
easat-5717	3	12	received	receive	VERB
easat-5717	3	13	:	:	PUNCT
easat-5717	3	14	10	10	NUM
easat-5717	3	15	january	january	PROPN
easat-5717	3	16	2025	2025	NUM
easat-5717	3	17	;	;	PUNCT
easat-5717	3	18	revised	revise	VERB
easat-5717	3	19	:	:	PUNCT
easat-5717	3	20	14	14	NUM
easat-5717	3	21	march	march	NOUN
easat-5717	3	22	2025	2025	NUM
easat-5717	3	23	;	;	PUNCT
easat-5717	3	24	accepted	accept	VERB
easat-5717	3	25	:	:	PUNCT
easat-5717	3	26	17	17	NUM
easat-5717	3	27	march	march	NOUN
easat-5717	3	28	2025	2025	NUM
easat-5717	3	29	;	;	PUNCT
easat-5717	3	30	published	publish	VERB
easat-5717	3	31	:	:	PUNCT
easat-5717	3	32	24	24	NUM
easat-5717	3	33	march	march	NOUN
easat-5717	3	34	2025	2025	NUM
easat-5717	3	35	*	*	PUNCT
easat-5717	3	36	correspondence	correspondence	NOUN
easat-5717	3	37	:	:	PUNCT
easat-5717	3	38	ariyanti@telkomuniversity.ac.id	ariyanti@telkomuniversity.ac.id	ADP
easat-5717	3	39	the	the	DET
easat-5717	3	40	effect	effect	NOUN
easat-5717	3	41	of	of	ADP
easat-5717	3	42	social	social	ADJ
easat-5717	3	43	media	medium	NOUN
easat-5717	3	44	marketing	marketing	NOUN
easat-5717	3	45	on	on	ADP
easat-5717	3	46	brand	brand	NOUN
easat-5717	3	47	loyalty	loyalty	NOUN
easat-5717	3	48	for	for	ADP
easat-5717	3	49	a	a	DET
easat-5717	3	50	sportswear	sportswear	NOUN
easat-5717	3	51	brand	brand	NOUN
easat-5717	3	52	:	:	PUNCT
easat-5717	3	53	the	the	DET
easat-5717	3	54	mediating	mediate	VERB
easat-5717	3	55	role	role	NOUN
easat-5717	3	56	of	of	ADP
easat-5717	3	57	brand	brand	NOUN
easat-5717	3	58	trust	trust	PROPN
easat-5717	3	59	and	and	CCONJ
easat-5717	3	60	cognitive	cognitive	ADJ
easat-5717	3	61	engagement	engagement	NOUN
easat-5717	3	62	yumna	yumna	PROPN
easat-5717	3	63	tazkia1	tazkia1	PROPN
easat-5717	3	64	,	,	PUNCT
easat-5717	3	65	maya	maya	PROPN
easat-5717	3	66	ariyanti2	ariyanti2	PROPN
easat-5717	3	67	*	*	PROPN
easat-5717	3	68	1,2school	1,2school	NUM
easat-5717	3	69	of	of	ADP
easat-5717	3	70	economics	economic	NOUN
easat-5717	3	71	and	and	CCONJ
easat-5717	3	72	business	business	NOUN
easat-5717	3	73	,	,	PUNCT
easat-5717	3	74	telkom	telkom	PROPN
easat-5717	3	75	university	university	PROPN
easat-5717	3	76	,	,	PUNCT
easat-5717	3	77	indonesia	indonesia	PROPN
easat-5717	3	78	;	;	PUNCT
easat-5717	3	79	yumnatazkiayt@student.telkomuniversity.ac.id	yumnatazkiayt@student.telkomuniversity.ac.id	PROPN
easat-5717	3	80	(	(	PUNCT
easat-5717	3	81	y.t	y.t	PROPN
easat-5717	3	82	.	.	PROPN
easat-5717	3	83	)	)	PUNCT
easat-5717	4	1	;	;	PUNCT
easat-5717	4	2	ariyanti@telkomuniversity.ac.id	ariyanti@telkomuniversity.ac.id	NOUN
easat-5717	4	3	(	(	PUNCT
easat-5717	4	4	m.a	m.a	PROPN
easat-5717	4	5	.	.	PROPN
easat-5717	4	6	)	)	PUNCT
easat-5717	4	7	.	.	PUNCT
easat-5717	5	1	abstract	abstract	ADJ
easat-5717	5	2	:	:	PUNCT
easat-5717	5	3	building	build	VERB
easat-5717	5	4	brand	brand	NOUN
easat-5717	5	5	loyalty	loyalty	NOUN
easat-5717	5	6	has	have	AUX
easat-5717	5	7	become	become	VERB
easat-5717	5	8	essential	essential	ADJ
easat-5717	5	9	,	,	PUNCT
easat-5717	5	10	particularly	particularly	ADV
easat-5717	5	11	for	for	ADP
easat-5717	5	12	sportswear	sportswear	PROPN
easat-5717	5	13	brands	brand	NOUN
easat-5717	5	14	in	in	ADP
easat-5717	5	15	the	the	DET
easat-5717	5	16	age	age	NOUN
easat-5717	5	17	of	of	ADP
easat-5717	5	18	social	social	ADJ
easat-5717	5	19	media	medium	NOUN
easat-5717	5	20	.	.	PUNCT
easat-5717	6	1	as	as	SCONJ
easat-5717	6	2	one	one	NUM
easat-5717	6	3	of	of	ADP
easat-5717	6	4	the	the	DET
easat-5717	6	5	countries	country	NOUN
easat-5717	6	6	committed	commit	VERB
easat-5717	6	7	to	to	ADP
easat-5717	6	8	increasing	increase	VERB
easat-5717	6	9	the	the	DET
easat-5717	6	10	trend	trend	NOUN
easat-5717	6	11	of	of	ADP
easat-5717	6	12	healthy	healthy	ADJ
easat-5717	6	13	lifestyles	lifestyle	NOUN
easat-5717	6	14	,	,	PUNCT
easat-5717	6	15	indonesia	indonesia	PROPN
easat-5717	6	16	provides	provide	VERB
easat-5717	6	17	opportunities	opportunity	NOUN
easat-5717	6	18	for	for	SCONJ
easat-5717	6	19	sportswear	sportswear	PROPN
easat-5717	6	20	brands	brand	NOUN
easat-5717	6	21	to	to	PART
easat-5717	6	22	grow	grow	VERB
easat-5717	6	23	.	.	PUNCT
easat-5717	7	1	this	this	DET
easat-5717	7	2	study	study	NOUN
easat-5717	7	3	aims	aim	VERB
easat-5717	7	4	to	to	PART
easat-5717	7	5	investigate	investigate	VERB
easat-5717	7	6	how	how	SCONJ
easat-5717	7	7	social	social	ADJ
easat-5717	7	8	media	media	NOUN
easat-5717	7	9	marketing	marketing	NOUN
easat-5717	7	10	affects	affect	VERB
easat-5717	7	11	brand	brand	NOUN
easat-5717	7	12	loyalty	loyalty	NOUN
easat-5717	7	13	,	,	PUNCT
easat-5717	7	14	together	together	ADV
easat-5717	7	15	with	with	ADP
easat-5717	7	16	cognitive	cognitive	ADJ
easat-5717	7	17	engagement	engagement	NOUN
easat-5717	7	18	and	and	CCONJ
easat-5717	7	19	brand	brand	NOUN
easat-5717	7	20	trust	trust	NOUN
easat-5717	7	21	as	as	ADP
easat-5717	7	22	mediators	mediator	NOUN
easat-5717	7	23	.	.	PUNCT
easat-5717	8	1	an	an	DET
easat-5717	8	2	online	online	ADJ
easat-5717	8	3	survey	survey	NOUN
easat-5717	8	4	was	be	AUX
easat-5717	8	5	conducted	conduct	VERB
easat-5717	8	6	with	with	ADP
easat-5717	8	7	350	350	NUM
easat-5717	8	8	respondents	respondent	NOUN
easat-5717	8	9	and	and	CCONJ
easat-5717	8	10	the	the	DET
easat-5717	8	11	pls	pls	PROPN
easat-5717	8	12	-	-	PUNCT
easat-5717	8	13	sem	sem	NOUN
easat-5717	8	14	method	method	NOUN
easat-5717	8	15	was	be	AUX
easat-5717	8	16	used	use	VERB
easat-5717	8	17	for	for	ADP
easat-5717	8	18	analysis	analysis	NOUN
easat-5717	8	19	.	.	PUNCT
easat-5717	9	1	the	the	DET
easat-5717	9	2	results	result	NOUN
easat-5717	9	3	show	show	VERB
easat-5717	9	4	that	that	SCONJ
easat-5717	9	5	social	social	ADJ
easat-5717	9	6	media	media	NOUN
easat-5717	9	7	marketing	marketing	NOUN
easat-5717	9	8	positively	positively	ADV
easat-5717	9	9	affects	affect	VERB
easat-5717	9	10	cognitive	cognitive	ADJ
easat-5717	9	11	engagement	engagement	NOUN
easat-5717	9	12	,	,	PUNCT
easat-5717	9	13	brand	brand	NOUN
easat-5717	9	14	trust	trust	PROPN
easat-5717	9	15	,	,	PUNCT
easat-5717	9	16	and	and	CCONJ
easat-5717	9	17	brand	brand	NOUN
easat-5717	9	18	loyalty	loyalty	NOUN
easat-5717	9	19	.	.	PUNCT
easat-5717	10	1	furthermore	furthermore	ADV
easat-5717	10	2	,	,	PUNCT
easat-5717	10	3	both	both	DET
easat-5717	10	4	cognitive	cognitive	ADJ
easat-5717	10	5	engagement	engagement	NOUN
easat-5717	10	6	and	and	CCONJ
easat-5717	10	7	brand	brand	NOUN
easat-5717	10	8	trust	trust	NOUN
easat-5717	10	9	positively	positively	ADV
easat-5717	10	10	affect	affect	VERB
easat-5717	10	11	brand	brand	NOUN
easat-5717	10	12	loyalty	loyalty	NOUN
easat-5717	10	13	and	and	CCONJ
easat-5717	10	14	act	act	NOUN
easat-5717	10	15	as	as	ADP
easat-5717	10	16	mediators	mediator	NOUN
easat-5717	10	17	in	in	ADP
easat-5717	10	18	the	the	DET
easat-5717	10	19	relationship	relationship	NOUN
easat-5717	10	20	between	between	ADP
easat-5717	10	21	social	social	ADJ
easat-5717	10	22	media	medium	NOUN
easat-5717	10	23	marketing	marketing	NOUN
easat-5717	10	24	and	and	CCONJ
easat-5717	10	25	brand	brand	NOUN
easat-5717	10	26	loyalty	loyalty	NOUN
easat-5717	10	27	.	.	PUNCT
easat-5717	11	1	this	this	DET
easat-5717	11	2	study	study	NOUN
easat-5717	11	3	contributes	contribute	VERB
easat-5717	11	4	to	to	ADP
easat-5717	11	5	marketing	marketing	NOUN
easat-5717	11	6	literature	literature	NOUN
easat-5717	11	7	by	by	ADP
easat-5717	11	8	highlighting	highlight	VERB
easat-5717	11	9	the	the	DET
easat-5717	11	10	role	role	NOUN
easat-5717	11	11	of	of	ADP
easat-5717	11	12	cognitive	cognitive	ADJ
easat-5717	11	13	engagement	engagement	NOUN
easat-5717	11	14	and	and	CCONJ
easat-5717	11	15	brand	brand	NOUN
easat-5717	11	16	trust	trust	NOUN
easat-5717	11	17	in	in	ADP
easat-5717	11	18	influencing	influence	VERB
easat-5717	11	19	brand	brand	NOUN
easat-5717	11	20	loyalty	loyalty	NOUN
easat-5717	11	21	.	.	PUNCT
easat-5717	12	1	it	it	PRON
easat-5717	12	2	provides	provide	VERB
easat-5717	12	3	strategic	strategic	ADJ
easat-5717	12	4	recommendations	recommendation	NOUN
easat-5717	12	5	for	for	ADP
easat-5717	12	6	sportswear	sportswear	NOUN
easat-5717	12	7	to	to	PART
easat-5717	12	8	enhance	enhance	VERB
easat-5717	12	9	its	its	PRON
easat-5717	12	10	digital	digital	ADJ
easat-5717	12	11	marketing	marketing	NOUN
easat-5717	12	12	efforts	effort	NOUN
easat-5717	12	13	.	.	PUNCT
easat-5717	13	1	these	these	PRON
easat-5717	13	2	include	include	VERB
easat-5717	13	3	creating	create	VERB
easat-5717	13	4	interactive	interactive	ADJ
easat-5717	13	5	and	and	CCONJ
easat-5717	13	6	engaging	engaging	ADJ
easat-5717	13	7	content	content	NOUN
easat-5717	13	8	,	,	PUNCT
easat-5717	13	9	maintaining	maintain	VERB
easat-5717	13	10	transparency	transparency	NOUN
easat-5717	13	11	and	and	CCONJ
easat-5717	13	12	authenticity	authenticity	NOUN
easat-5717	13	13	communication	communication	NOUN
easat-5717	13	14	to	to	ADP
easat-5717	13	15	customers	customer	NOUN
easat-5717	13	16	,	,	PUNCT
easat-5717	13	17	leveraging	leverage	VERB
easat-5717	13	18	credible	credible	ADJ
easat-5717	13	19	influencers	influencer	NOUN
easat-5717	13	20	,	,	PUNCT
easat-5717	13	21	and	and	CCONJ
easat-5717	13	22	using	use	VERB
easat-5717	13	23	data	data	NOUN
easat-5717	13	24	-	-	PUNCT
easat-5717	13	25	driven	drive	VERB
easat-5717	13	26	insights	insight	NOUN
easat-5717	13	27	to	to	PART
easat-5717	13	28	personalize	personalize	VERB
easat-5717	13	29	content	content	NOUN
easat-5717	13	30	.	.	PUNCT
easat-5717	14	1	keywords	keyword	NOUN
easat-5717	14	2	:	:	PUNCT
easat-5717	14	3	brand	brand	NOUN
easat-5717	14	4	loyalty	loyalty	NOUN
easat-5717	14	5	,	,	PUNCT
easat-5717	14	6	brand	brand	NOUN
easat-5717	14	7	trust	trust	PROPN
easat-5717	14	8	,	,	PUNCT
easat-5717	14	9	cognitive	cognitive	ADJ
easat-5717	14	10	engagement	engagement	NOUN
easat-5717	14	11	,	,	PUNCT
easat-5717	14	12	social	social	ADJ
easat-5717	14	13	media	medium	NOUN
easat-5717	14	14	marketing	marketing	NOUN
easat-5717	14	15	,	,	PUNCT
easat-5717	14	16	sportswear	sportswear	PROPN
easat-5717	14	17	brand	brand	PROPN
easat-5717	14	18	.	.	PUNCT
easat-5717	15	1	1	1	X
easat-5717	15	2	.	.	X
easat-5717	15	3	introduction	introduction	NOUN
easat-5717	15	4	social	social	ADJ
easat-5717	15	5	media	medium	NOUN
easat-5717	15	6	’s	’s	PART
easat-5717	15	7	explosive	explosive	ADJ
easat-5717	15	8	growth	growth	NOUN
easat-5717	15	9	has	have	AUX
easat-5717	15	10	significantly	significantly	ADV
easat-5717	15	11	changed	change	VERB
easat-5717	15	12	global	global	ADJ
easat-5717	15	13	marketing	marketing	NOUN
easat-5717	15	14	strategies	strategy	NOUN
easat-5717	15	15	.	.	PUNCT
easat-5717	16	1	an	an	DET
easat-5717	16	2	increasing	increase	VERB
easat-5717	16	3	number	number	NOUN
easat-5717	16	4	of	of	ADP
easat-5717	16	5	businesses	business	NOUN
easat-5717	16	6	are	be	AUX
easat-5717	16	7	realizing	realize	VERB
easat-5717	16	8	the	the	DET
easat-5717	16	9	value	value	NOUN
easat-5717	16	10	of	of	ADP
easat-5717	16	11	integrating	integrate	VERB
easat-5717	16	12	social	social	ADJ
easat-5717	16	13	media	medium	NOUN
easat-5717	16	14	into	into	ADP
easat-5717	16	15	their	their	PRON
easat-5717	16	16	overall	overall	ADJ
easat-5717	16	17	marketing	marketing	NOUN
easat-5717	16	18	strategies	strategy	NOUN
easat-5717	16	19	,	,	PUNCT
easat-5717	16	20	including	include	VERB
easat-5717	16	21	advertising	advertising	NOUN
easat-5717	16	22	and	and	CCONJ
easat-5717	16	23	customer	customer	NOUN
easat-5717	16	24	relationship	relationship	NOUN
easat-5717	16	25	management	management	NOUN
easat-5717	16	26	,	,	PUNCT
easat-5717	16	27	and	and	CCONJ
easat-5717	16	28	using	use	VERB
easat-5717	16	29	it	it	PRON
easat-5717	16	30	as	as	ADP
easat-5717	16	31	an	an	DET
easat-5717	16	32	internal	internal	ADJ
easat-5717	16	33	communication	communication	NOUN
easat-5717	16	34	channel	channel	NOUN
easat-5717	17	1	[	[	X
easat-5717	17	2	1	1	NUM
easat-5717	17	3	,	,	PUNCT
easat-5717	17	4	2	2	NUM
easat-5717	17	5	]	]	PUNCT
easat-5717	17	6	.	.	PUNCT
easat-5717	18	1	because	because	SCONJ
easat-5717	18	2	of	of	ADP
easat-5717	18	3	that	that	PRON
easat-5717	18	4	,	,	PUNCT
easat-5717	18	5	social	social	ADJ
easat-5717	18	6	media	media	NOUN
easat-5717	18	7	marketing	marketing	NOUN
easat-5717	18	8	(	(	PUNCT
easat-5717	18	9	smm	smm	PROPN
easat-5717	18	10	)	)	PUNCT
easat-5717	18	11	is	be	AUX
easat-5717	18	12	becoming	become	VERB
easat-5717	18	13	an	an	DET
easat-5717	18	14	essential	essential	ADJ
easat-5717	18	15	component	component	NOUN
easat-5717	18	16	of	of	ADP
easat-5717	18	17	marketing	marketing	NOUN
easat-5717	18	18	strategies	strategy	NOUN
easat-5717	18	19	[	[	X
easat-5717	18	20	3	3	NUM
easat-5717	18	21	]	]	PUNCT
easat-5717	18	22	.	.	PUNCT
easat-5717	19	1	social	social	ADJ
easat-5717	19	2	media	medium	NOUN
easat-5717	19	3	marketing	marketing	NOUN
easat-5717	19	4	is	be	AUX
easat-5717	19	5	important	important	ADJ
easat-5717	19	6	for	for	ADP
easat-5717	19	7	all	all	DET
easat-5717	19	8	brands	brand	NOUN
easat-5717	19	9	,	,	PUNCT
easat-5717	19	10	including	include	VERB
easat-5717	19	11	sportswear	sportswear	PROPN
easat-5717	19	12	brands	brands	PROPN
easat-5717	19	13	.	.	PUNCT
easat-5717	20	1	in	in	ADP
easat-5717	20	2	southeast	southeast	ADJ
easat-5717	20	3	asian	asian	ADJ
easat-5717	20	4	countries	country	NOUN
easat-5717	20	5	,	,	PUNCT
easat-5717	20	6	indonesia	indonesia	PROPN
easat-5717	20	7	has	have	AUX
easat-5717	20	8	committed	commit	VERB
easat-5717	20	9	to	to	ADP
easat-5717	20	10	continuing	continue	VERB
easat-5717	20	11	to	to	PART
easat-5717	20	12	encourage	encourage	VERB
easat-5717	20	13	the	the	DET
easat-5717	20	14	development	development	NOUN
easat-5717	20	15	of	of	ADP
easat-5717	20	16	the	the	DET
easat-5717	20	17	sports	sport	NOUN
easat-5717	20	18	industry	industry	NOUN
easat-5717	20	19	considering	consider	VERB
easat-5717	20	20	the	the	DET
easat-5717	20	21	trend	trend	NOUN
easat-5717	20	22	of	of	ADP
easat-5717	20	23	a	a	DET
easat-5717	20	24	healthy	healthy	ADJ
easat-5717	20	25	lifestyle	lifestyle	NOUN
easat-5717	20	26	in	in	ADP
easat-5717	20	27	society	society	NOUN
easat-5717	20	28	.	.	PUNCT
easat-5717	21	1	this	this	DET
easat-5717	21	2	healthy	healthy	ADJ
easat-5717	21	3	lifestyle	lifestyle	NOUN
easat-5717	21	4	trend	trend	NOUN
easat-5717	21	5	provides	provide	VERB
easat-5717	21	6	opportunities	opportunity	NOUN
easat-5717	21	7	for	for	ADP
easat-5717	21	8	fashion	fashion	NOUN
easat-5717	21	9	brands	brand	NOUN
easat-5717	21	10	engaged	engage	VERB
easat-5717	21	11	in	in	ADP
easat-5717	21	12	sports	sport	NOUN
easat-5717	21	13	,	,	PUNCT
easat-5717	21	14	such	such	ADJ
easat-5717	21	15	as	as	ADP
easat-5717	21	16	clothing	clothing	NOUN
easat-5717	21	17	,	,	PUNCT
easat-5717	21	18	footwear	footwear	NOUN
easat-5717	21	19	,	,	PUNCT
easat-5717	21	20	or	or	CCONJ
easat-5717	21	21	sports	sport	NOUN
easat-5717	21	22	equipment	equipment	NOUN
easat-5717	21	23	[	[	X
easat-5717	21	24	4	4	NUM
easat-5717	21	25	]	]	PUNCT
easat-5717	21	26	.	.	PUNCT
easat-5717	22	1	this	this	PRON
easat-5717	22	2	provides	provide	VERB
easat-5717	22	3	an	an	DET
easat-5717	22	4	opportunity	opportunity	NOUN
easat-5717	22	5	for	for	SCONJ
easat-5717	22	6	sportswear	sportswear	PROPN
easat-5717	22	7	brands	brand	NOUN
easat-5717	22	8	to	to	PART
easat-5717	22	9	grow	grow	VERB
easat-5717	22	10	in	in	ADP
easat-5717	22	11	indonesia	indonesia	PROPN
easat-5717	22	12	.	.	PUNCT
easat-5717	23	1	despite	despite	SCONJ
easat-5717	23	2	its	its	PRON
easat-5717	23	3	strategic	strategic	ADJ
easat-5717	23	4	efforts	effort	NOUN
easat-5717	23	5	,	,	PUNCT
easat-5717	23	6	it	it	PRON
easat-5717	23	7	can	can	AUX
easat-5717	23	8	not	not	PART
easat-5717	23	9	be	be	AUX
easat-5717	23	10	denied	deny	VERB
easat-5717	23	11	that	that	SCONJ
easat-5717	23	12	the	the	DET
easat-5717	23	13	sportswear	sportswear	PROPN
easat-5717	23	14	brand	brand	PROPN
easat-5717	23	15	sometimes	sometimes	ADV
easat-5717	23	16	experiences	experience	VERB
easat-5717	23	17	fluctuating	fluctuate	VERB
easat-5717	23	18	engagement	engagement	NOUN
easat-5717	23	19	rates	rate	NOUN
easat-5717	23	20	on	on	ADP
easat-5717	23	21	instagram	instagram	PROPN
easat-5717	23	22	.	.	PUNCT
easat-5717	24	1	this	this	DET
easat-5717	24	2	inconsistency	inconsistency	NOUN
easat-5717	24	3	emphasizes	emphasize	VERB
easat-5717	24	4	engagement	engagement	NOUN
easat-5717	24	5	's	's	PART
easat-5717	24	6	vital	vital	ADJ
easat-5717	24	7	role	role	NOUN
easat-5717	24	8	in	in	ADP
easat-5717	24	9	the	the	DET
easat-5717	24	10	brand	brand	NOUN
easat-5717	24	11	’s	’s	PART
easat-5717	24	12	overall	overall	ADJ
easat-5717	24	13	marketing	marketing	NOUN
easat-5717	24	14	success	success	NOUN
easat-5717	24	15	.	.	PUNCT
easat-5717	25	1	high	high	ADJ
easat-5717	25	2	engagement	engagement	NOUN
easat-5717	25	3	levels	level	NOUN
easat-5717	25	4	are	be	AUX
easat-5717	25	5	essential	essential	ADJ
easat-5717	25	6	as	as	SCONJ
easat-5717	25	7	they	they	PRON
easat-5717	25	8	foster	foster	VERB
easat-5717	25	9	a	a	DET
easat-5717	25	10	sense	sense	NOUN
easat-5717	25	11	of	of	ADP
easat-5717	25	12	community	community	NOUN
easat-5717	25	13	among	among	ADP
easat-5717	25	14	customers	customer	NOUN
easat-5717	25	15	and	and	CCONJ
easat-5717	25	16	help	help	VERB
easat-5717	25	17	brands	brand	NOUN
easat-5717	25	18	grow	grow	VERB
easat-5717	25	19	in	in	ADP
easat-5717	25	20	the	the	DET
easat-5717	25	21	digital	digital	ADJ
easat-5717	25	22	environment	environment	NOUN
easat-5717	25	23	.	.	PUNCT
easat-5717	26	1	brand	brand	PROPN
easat-5717	26	2	trust	trust	PROPN
easat-5717	26	3	(	(	PUNCT
easat-5717	26	4	bt	bt	NOUN
easat-5717	26	5	)	)	PUNCT
easat-5717	26	6	is	be	AUX
easat-5717	26	7	another	another	DET
easat-5717	26	8	fundamental	fundamental	ADJ
easat-5717	26	9	element	element	NOUN
easat-5717	26	10	influencing	influence	VERB
easat-5717	26	11	customer	customer	NOUN
easat-5717	26	12	interactions	interaction	NOUN
easat-5717	26	13	on	on	ADP
easat-5717	26	14	social	social	ADJ
easat-5717	26	15	media	medium	NOUN
easat-5717	26	16	.	.	PUNCT
easat-5717	27	1	establishing	establish	VERB
easat-5717	27	2	strong	strong	ADJ
easat-5717	27	3	brand	brand	NOUN
easat-5717	27	4	trust	trust	NOUN
easat-5717	27	5	requires	require	VERB
easat-5717	27	6	companies	company	NOUN
easat-5717	27	7	to	to	PART
easat-5717	27	8	make	make	VERB
easat-5717	27	9	sincere	sincere	ADJ
easat-5717	27	10	efforts	effort	NOUN
easat-5717	27	11	to	to	PART
easat-5717	27	12	nurture	nurture	VERB
easat-5717	27	13	positive	positive	ADJ
easat-5717	27	14	relationships	relationship	NOUN
easat-5717	27	15	with	with	ADP
easat-5717	27	16	their	their	PRON
easat-5717	27	17	customers	customer	NOUN
easat-5717	27	18	[	[	X
easat-5717	27	19	5	5	NUM
easat-5717	27	20	]	]	PUNCT
easat-5717	27	21	.	.	PUNCT
easat-5717	28	1	when	when	SCONJ
easat-5717	28	2	customers	customer	NOUN
easat-5717	28	3	feel	feel	VERB
easat-5717	28	4	a	a	DET
easat-5717	28	5	sense	sense	NOUN
easat-5717	28	6	of	of	ADP
easat-5717	28	7	trust	trust	NOUN
easat-5717	28	8	toward	toward	ADP
easat-5717	28	9	a	a	DET
easat-5717	28	10	brand	brand	NOUN
easat-5717	28	11	,	,	PUNCT
easat-5717	28	12	it	it	PRON
easat-5717	28	13	can	can	AUX
easat-5717	28	14	significantly	significantly	ADV
easat-5717	28	15	enhance	enhance	VERB
easat-5717	28	16	brand	brand	NOUN
easat-5717	28	17	loyalty	loyalty	NOUN
easat-5717	28	18	(	(	PUNCT
easat-5717	28	19	bl	bl	INTJ
easat-5717	28	20	)	)	PUNCT
easat-5717	29	1	[	[	X
easat-5717	29	2	6	6	NUM
easat-5717	29	3	]	]	PUNCT
easat-5717	29	4	.	.	PUNCT
easat-5717	30	1	this	this	DET
easat-5717	30	2	loyalty	loyalty	NOUN
easat-5717	30	3	is	be	AUX
easat-5717	30	4	the	the	DET
easat-5717	30	5	key	key	NOUN
easat-5717	30	6	to	to	ADP
easat-5717	30	7	long	long	ADJ
easat-5717	30	8	-	-	PUNCT
easat-5717	30	9	term	term	NOUN
easat-5717	30	10	success	success	NOUN
easat-5717	30	11	.	.	PUNCT
easat-5717	31	1	1909	1909	NUM
easat-5717	31	2	edelweiss	edelweiss	PROPN
easat-5717	31	3	applied	apply	VERB
easat-5717	31	4	science	science	NOUN
easat-5717	31	5	and	and	CCONJ
easat-5717	31	6	technology	technology	NOUN
easat-5717	31	7	issn	issn	PROPN
easat-5717	31	8	:	:	PUNCT
easat-5717	31	9	2576	2576	NUM
easat-5717	31	10	-	-	SYM
easat-5717	31	11	8484	8484	NUM
easat-5717	31	12	vol	vol	NOUN
easat-5717	31	13	.	.	PROPN
easat-5717	32	1	9	9	NUM
easat-5717	32	2	,	,	PUNCT
easat-5717	32	3	no	no	INTJ
easat-5717	32	4	.	.	NOUN
easat-5717	33	1	3	3	NUM
easat-5717	33	2	:	:	SYM
easat-5717	33	3	1908	1908	NUM
easat-5717	33	4	-	-	SYM
easat-5717	33	5	1915	1915	NUM
easat-5717	33	6	,	,	PUNCT
easat-5717	33	7	2025	2025	NUM
easat-5717	33	8	doi	doi	NOUN
easat-5717	33	9	:	:	PUNCT
easat-5717	33	10	10.55214/25768484.v9i3.5717	10.55214/25768484.v9i3.5717	NUM
easat-5717	33	11	©	©	PROPN
easat-5717	33	12	2025	2025	NUM
easat-5717	33	13	by	by	ADP
easat-5717	33	14	the	the	DET
easat-5717	33	15	authors	author	NOUN
easat-5717	33	16	;	;	PUNCT
easat-5717	33	17	licensee	licensee	PROPN
easat-5717	33	18	learning	learning	NOUN
easat-5717	33	19	gate	gate	NOUN
easat-5717	33	20	nevertheless	nevertheless	ADV
easat-5717	33	21	,	,	PUNCT
easat-5717	33	22	the	the	DET
easat-5717	33	23	brand	brand	NOUN
easat-5717	33	24	has	have	AUX
easat-5717	33	25	faced	face	VERB
easat-5717	33	26	its	its	PRON
easat-5717	33	27	challenges	challenge	NOUN
easat-5717	33	28	.	.	PUNCT
easat-5717	34	1	at	at	ADP
easat-5717	34	2	times	time	NOUN
easat-5717	34	3	,	,	PUNCT
easat-5717	34	4	controversial	controversial	ADJ
easat-5717	34	5	social	social	ADJ
easat-5717	34	6	media	medium	NOUN
easat-5717	34	7	campaigns	campaign	NOUN
easat-5717	34	8	have	have	AUX
easat-5717	34	9	sparked	spark	VERB
easat-5717	34	10	negative	negative	ADJ
easat-5717	34	11	perceptions	perception	NOUN
easat-5717	34	12	,	,	PUNCT
easat-5717	34	13	making	make	VERB
easat-5717	34	14	it	it	PRON
easat-5717	34	15	harder	hard	ADJ
easat-5717	34	16	to	to	PART
easat-5717	34	17	keep	keep	VERB
easat-5717	34	18	customers	customer	NOUN
easat-5717	34	19	engaged	engage	VERB
easat-5717	34	20	.	.	PUNCT
easat-5717	35	1	in	in	ADP
easat-5717	35	2	this	this	DET
easat-5717	35	3	way	way	NOUN
easat-5717	35	4	,	,	PUNCT
easat-5717	35	5	customers	customer	NOUN
easat-5717	35	6	may	may	AUX
easat-5717	35	7	have	have	VERB
easat-5717	35	8	incentives	incentive	NOUN
easat-5717	35	9	to	to	PART
easat-5717	35	10	switch	switch	VERB
easat-5717	35	11	to	to	ADP
easat-5717	35	12	other	other	ADJ
easat-5717	35	13	substitutes	substitute	NOUN
easat-5717	35	14	.	.	PUNCT
easat-5717	36	1	these	these	DET
easat-5717	36	2	challenges	challenge	NOUN
easat-5717	36	3	highlight	highlight	VERB
easat-5717	36	4	how	how	SCONJ
easat-5717	36	5	crucial	crucial	ADJ
easat-5717	36	6	it	it	PRON
easat-5717	36	7	is	be	AUX
easat-5717	36	8	for	for	SCONJ
easat-5717	36	9	brands	brand	NOUN
easat-5717	36	10	to	to	PART
easat-5717	36	11	strike	strike	VERB
easat-5717	36	12	the	the	DET
easat-5717	36	13	right	right	ADJ
easat-5717	36	14	balance	balance	NOUN
easat-5717	36	15	in	in	ADP
easat-5717	36	16	their	their	PRON
easat-5717	36	17	marketing	marketing	NOUN
easat-5717	36	18	strategies	strategy	NOUN
easat-5717	36	19	,	,	PUNCT
easat-5717	36	20	ensuring	ensure	VERB
easat-5717	36	21	they	they	PRON
easat-5717	36	22	build	build	VERB
easat-5717	36	23	and	and	CCONJ
easat-5717	36	24	maintain	maintain	VERB
easat-5717	36	25	bt	bt	NOUN
easat-5717	36	26	and	and	CCONJ
easat-5717	36	27	bl	bl	X
easat-5717	36	28	in	in	ADP
easat-5717	36	29	the	the	DET
easat-5717	36	30	fast	fast	ADV
easat-5717	36	31	-	-	PUNCT
easat-5717	36	32	changing	change	VERB
easat-5717	36	33	world	world	NOUN
easat-5717	36	34	of	of	ADP
easat-5717	36	35	social	social	ADJ
easat-5717	36	36	media	medium	NOUN
easat-5717	36	37	.	.	PUNCT
easat-5717	37	1	previous	previous	ADJ
easat-5717	37	2	studies	study	NOUN
easat-5717	37	3	suggest	suggest	VERB
easat-5717	37	4	that	that	SCONJ
easat-5717	37	5	bt	bt	PROPN
easat-5717	37	6	can	can	AUX
easat-5717	37	7	mediate	mediate	VERB
easat-5717	37	8	smm	smm	NOUN
easat-5717	37	9	and	and	CCONJ
easat-5717	37	10	bl	bl	VERB
easat-5717	38	1	[	[	X
easat-5717	38	2	6	6	NUM
easat-5717	38	3	,	,	PUNCT
easat-5717	38	4	7	7	NUM
easat-5717	38	5	]	]	PUNCT
easat-5717	38	6	.	.	PUNCT
easat-5717	39	1	research	research	NOUN
easat-5717	39	2	also	also	ADV
easat-5717	39	3	shows	show	VERB
easat-5717	39	4	that	that	SCONJ
easat-5717	39	5	customer	customer	NOUN
easat-5717	39	6	brand	brand	NOUN
easat-5717	39	7	engagement	engagement	NOUN
easat-5717	39	8	(	(	PUNCT
easat-5717	39	9	cbe	cbe	PROPN
easat-5717	39	10	)	)	PUNCT
easat-5717	39	11	and	and	CCONJ
easat-5717	39	12	bt	bt	PROPN
easat-5717	39	13	can	can	AUX
easat-5717	39	14	act	act	VERB
easat-5717	39	15	as	as	ADP
easat-5717	39	16	mediators	mediator	NOUN
easat-5717	39	17	between	between	ADP
easat-5717	39	18	smm	smm	NOUN
easat-5717	39	19	and	and	CCONJ
easat-5717	39	20	bl	bl	VERB
easat-5717	40	1	[	[	X
easat-5717	40	2	8	8	NUM
easat-5717	40	3	]	]	PUNCT
easat-5717	40	4	.	.	PUNCT
easat-5717	41	1	however	however	ADV
easat-5717	41	2	,	,	PUNCT
easat-5717	41	3	the	the	DET
easat-5717	41	4	dimension	dimension	NOUN
easat-5717	41	5	of	of	ADP
easat-5717	41	6	cbe	cbe	PROPN
easat-5717	41	7	that	that	PRON
easat-5717	41	8	can	can	AUX
easat-5717	41	9	be	be	AUX
easat-5717	41	10	mediated	mediate	VERB
easat-5717	41	11	is	be	AUX
easat-5717	41	12	cognitive	cognitive	ADJ
easat-5717	41	13	engagement	engagement	NOUN
easat-5717	41	14	(	(	PUNCT
easat-5717	41	15	ce	ce	PROPN
easat-5717	41	16	)	)	PUNCT
easat-5717	41	17	,	,	PUNCT
easat-5717	41	18	while	while	SCONJ
easat-5717	41	19	the	the	DET
easat-5717	41	20	emotional	emotional	ADJ
easat-5717	41	21	engagement	engagement	NOUN
easat-5717	41	22	dimension	dimension	NOUN
easat-5717	41	23	may	may	AUX
easat-5717	41	24	not	not	PART
easat-5717	41	25	be	be	AUX
easat-5717	41	26	as	as	ADV
easat-5717	41	27	impactful	impactful	ADJ
easat-5717	41	28	[	[	X
easat-5717	41	29	9	9	NUM
easat-5717	41	30	]	]	PUNCT
easat-5717	41	31	.	.	PUNCT
easat-5717	42	1	thus	thus	ADV
easat-5717	42	2	,	,	PUNCT
easat-5717	42	3	ce	ce	PROPN
easat-5717	42	4	will	will	AUX
easat-5717	42	5	be	be	AUX
easat-5717	42	6	introduced	introduce	VERB
easat-5717	42	7	as	as	ADP
easat-5717	42	8	a	a	DET
easat-5717	42	9	new	new	ADJ
easat-5717	42	10	mediator	mediator	NOUN
easat-5717	42	11	in	in	ADP
easat-5717	42	12	this	this	DET
easat-5717	42	13	study	study	NOUN
easat-5717	42	14	.	.	PUNCT
easat-5717	43	1	the	the	DET
easat-5717	43	2	role	role	NOUN
easat-5717	43	3	of	of	ADP
easat-5717	43	4	ce	ce	PROPN
easat-5717	43	5	and	and	CCONJ
easat-5717	43	6	bt	bt	NOUN
easat-5717	43	7	as	as	ADP
easat-5717	43	8	mediators	mediator	NOUN
easat-5717	43	9	in	in	ADP
easat-5717	43	10	linking	link	VERB
easat-5717	43	11	smm	smm	NOUN
easat-5717	43	12	to	to	PART
easat-5717	43	13	bl	bl	PROPN
easat-5717	43	14	has	have	AUX
easat-5717	43	15	not	not	PART
easat-5717	43	16	been	be	AUX
easat-5717	43	17	thoroughly	thoroughly	ADV
easat-5717	43	18	explored	explore	VERB
easat-5717	43	19	in	in	ADP
easat-5717	43	20	the	the	DET
easat-5717	43	21	context	context	NOUN
easat-5717	43	22	of	of	ADP
easat-5717	43	23	sportswear	sportswear	PROPN
easat-5717	43	24	brand	brand	NOUN
easat-5717	43	25	customers	customer	NOUN
easat-5717	43	26	in	in	ADP
easat-5717	43	27	indonesia	indonesia	PROPN
easat-5717	43	28	,	,	PUNCT
easat-5717	43	29	thereby	thereby	ADV
easat-5717	43	30	creating	create	VERB
easat-5717	43	31	a	a	DET
easat-5717	43	32	potential	potential	ADJ
easat-5717	43	33	research	research	NOUN
easat-5717	43	34	gap	gap	NOUN
easat-5717	43	35	.	.	PUNCT
easat-5717	44	1	indeed	indeed	ADV
easat-5717	44	2	,	,	PUNCT
easat-5717	44	3	technological	technological	ADJ
easat-5717	44	4	advancements	advancement	NOUN
easat-5717	44	5	have	have	AUX
easat-5717	44	6	brought	bring	VERB
easat-5717	44	7	about	about	ADP
easat-5717	44	8	a	a	DET
easat-5717	44	9	transformation	transformation	NOUN
easat-5717	44	10	in	in	ADP
easat-5717	44	11	the	the	DET
easat-5717	44	12	behaviors	behavior	NOUN
easat-5717	44	13	of	of	ADP
easat-5717	44	14	customers	customer	NOUN
easat-5717	44	15	in	in	ADP
easat-5717	44	16	indonesia	indonesia	PROPN
easat-5717	44	17	[	[	X
easat-5717	44	18	10	10	NUM
easat-5717	44	19	]	]	PUNCT
easat-5717	44	20	and	and	CCONJ
easat-5717	44	21	loyalty	loyalty	NOUN
easat-5717	44	22	remains	remain	VERB
easat-5717	44	23	a	a	DET
easat-5717	44	24	key	key	ADJ
easat-5717	44	25	construct	construct	NOUN
easat-5717	44	26	in	in	ADP
easat-5717	44	27	understanding	understand	VERB
easat-5717	44	28	customer	customer	NOUN
easat-5717	44	29	behavior	behavior	NOUN
easat-5717	45	1	[	[	X
easat-5717	45	2	11	11	NUM
easat-5717	45	3	]	]	PUNCT
easat-5717	45	4	.	.	PUNCT
easat-5717	46	1	therefore	therefore	ADV
easat-5717	46	2	,	,	PUNCT
easat-5717	46	3	this	this	DET
easat-5717	46	4	study	study	NOUN
easat-5717	46	5	aims	aim	VERB
easat-5717	46	6	to	to	PART
easat-5717	46	7	examine	examine	VERB
easat-5717	46	8	smm	smm	NOUN
easat-5717	46	9	along	along	ADV
easat-5717	46	10	with	with	ADP
easat-5717	46	11	the	the	DET
easat-5717	46	12	effects	effect	NOUN
easat-5717	46	13	of	of	ADP
easat-5717	46	14	ce	ce	PROPN
easat-5717	46	15	and	and	CCONJ
easat-5717	46	16	bt	bt	VERB
easat-5717	46	17	on	on	ADP
easat-5717	46	18	bl	bl	PROPN
easat-5717	46	19	among	among	ADP
easat-5717	46	20	the	the	DET
easat-5717	46	21	sportswear	sportswear	PROPN
easat-5717	46	22	brand	brand	NOUN
easat-5717	46	23	customers	customer	NOUN
easat-5717	46	24	in	in	ADP
easat-5717	46	25	indonesia	indonesia	PROPN
easat-5717	46	26	,	,	PUNCT
easat-5717	46	27	addressing	address	VERB
easat-5717	46	28	the	the	DET
easat-5717	46	29	following	follow	VERB
easat-5717	46	30	questions	question	NOUN
easat-5717	46	31	.	.	PUNCT
easat-5717	47	1	rq1	rq1	NOUN
easat-5717	47	2	:	:	PUNCT
easat-5717	47	3	how	how	SCONJ
easat-5717	47	4	does	do	AUX
easat-5717	47	5	smm	smm	VERB
easat-5717	47	6	influence	influence	PROPN
easat-5717	47	7	ce	ce	PROPN
easat-5717	47	8	,	,	PUNCT
easat-5717	47	9	bl	bl	PROPN
easat-5717	47	10	,	,	PUNCT
easat-5717	47	11	and	and	CCONJ
easat-5717	47	12	bt	bt	VERB
easat-5717	47	13	among	among	ADP
easat-5717	47	14	the	the	DET
easat-5717	47	15	sportswear	sportswear	PROPN
easat-5717	47	16	brand	brand	NOUN
easat-5717	47	17	customers	customer	NOUN
easat-5717	47	18	in	in	ADP
easat-5717	47	19	indonesia	indonesia	PROPN
easat-5717	47	20	?	?	PUNCT
easat-5717	48	1	rq2	rq2	NOUN
easat-5717	48	2	:	:	PUNCT
easat-5717	48	3	how	how	SCONJ
easat-5717	48	4	do	do	AUX
easat-5717	48	5	ce	ce	PROPN
easat-5717	48	6	and	and	CCONJ
easat-5717	48	7	bt	bt	PROPN
easat-5717	48	8	influence	influence	NOUN
easat-5717	48	9	bl	bl	INTJ
easat-5717	48	10	among	among	ADP
easat-5717	48	11	the	the	DET
easat-5717	48	12	sportswear	sportswear	PROPN
easat-5717	48	13	brand	brand	NOUN
easat-5717	48	14	customers	customer	NOUN
easat-5717	48	15	in	in	ADP
easat-5717	48	16	indonesia	indonesia	PROPN
easat-5717	48	17	?	?	PUNCT
easat-5717	49	1	rq3	rq3	PROPN
easat-5717	49	2	:	:	PUNCT
easat-5717	49	3	how	how	SCONJ
easat-5717	49	4	do	do	AUX
easat-5717	49	5	ce	ce	PROPN
easat-5717	49	6	and	and	CCONJ
easat-5717	49	7	bt	bt	PRON
easat-5717	49	8	mediate	mediate	VERB
easat-5717	49	9	the	the	DET
easat-5717	49	10	relationship	relationship	NOUN
easat-5717	49	11	between	between	ADP
easat-5717	49	12	smm	smm	NOUN
easat-5717	49	13	and	and	CCONJ
easat-5717	49	14	bl	bl	INTJ
easat-5717	49	15	?	?	PROPN
easat-5717	50	1	2	2	X
easat-5717	50	2	.	.	X
easat-5717	50	3	literature	literature	NOUN
easat-5717	50	4	review	review	VERB
easat-5717	50	5	the	the	DET
easat-5717	50	6	stimulus	stimulus	NOUN
easat-5717	50	7	-	-	PUNCT
easat-5717	50	8	organism	organism	NOUN
easat-5717	50	9	-	-	PUNCT
easat-5717	50	10	response	response	NOUN
easat-5717	50	11	(	(	PUNCT
easat-5717	50	12	s	s	NOUN
easat-5717	50	13	-	-	ADJ
easat-5717	50	14	o	o	NOUN
easat-5717	50	15	-	-	PUNCT
easat-5717	50	16	r	r	NOUN
easat-5717	50	17	)	)	PUNCT
easat-5717	50	18	model	model	NOUN
easat-5717	50	19	builds	build	VERB
easat-5717	50	20	on	on	ADP
easat-5717	50	21	the	the	DET
easat-5717	50	22	foundation	foundation	NOUN
easat-5717	50	23	of	of	ADP
easat-5717	50	24	stimulus	stimulus	ADJ
easat-5717	50	25	-	-	PUNCT
easat-5717	50	26	response	response	NOUN
easat-5717	50	27	theory	theory	NOUN
easat-5717	50	28	[	[	X
easat-5717	50	29	12	12	NUM
easat-5717	50	30	]	]	PUNCT
easat-5717	50	31	.	.	PUNCT
easat-5717	51	1	this	this	DET
easat-5717	51	2	research	research	NOUN
easat-5717	51	3	utilizes	utilize	VERB
easat-5717	51	4	that	that	DET
easat-5717	51	5	model	model	NOUN
easat-5717	51	6	,	,	PUNCT
easat-5717	51	7	which	which	PRON
easat-5717	51	8	proposes	propose	VERB
easat-5717	51	9	that	that	PRON
easat-5717	51	10	smm	smm	NOUN
easat-5717	51	11	consists	consist	VERB
easat-5717	51	12	of	of	ADP
easat-5717	51	13	five	five	NUM
easat-5717	51	14	dimensions	dimension	NOUN
easat-5717	51	15	as	as	ADP
easat-5717	51	16	the	the	DET
easat-5717	51	17	stimulus	stimulus	NOUN
easat-5717	51	18	(	(	PUNCT
easat-5717	51	19	s	s	X
easat-5717	51	20	)	)	PUNCT
easat-5717	51	21	that	that	PRON
easat-5717	51	22	will	will	AUX
easat-5717	51	23	trigger	trigger	VERB
easat-5717	51	24	the	the	DET
easat-5717	51	25	occurrence	occurrence	NOUN
easat-5717	51	26	of	of	ADP
easat-5717	51	27	internal	internal	ADJ
easat-5717	51	28	processes	process	NOUN
easat-5717	51	29	(	(	PUNCT
easat-5717	51	30	i.e.	i.e.	X
easat-5717	51	31	,	,	PUNCT
easat-5717	51	32	ce	ce	PROPN
easat-5717	51	33	)	)	PUNCT
easat-5717	51	34	and	and	CCONJ
easat-5717	51	35	the	the	DET
easat-5717	51	36	customer	customer	NOUN
easat-5717	51	37	’s	’s	PART
easat-5717	51	38	initial	initial	ADJ
easat-5717	51	39	external	external	ADJ
easat-5717	51	40	evaluation	evaluation	NOUN
easat-5717	51	41	in	in	ADP
easat-5717	51	42	the	the	DET
easat-5717	51	43	form	form	NOUN
easat-5717	51	44	of	of	ADP
easat-5717	51	45	bt	bt	NOUN
easat-5717	51	46	,	,	PUNCT
easat-5717	51	47	which	which	PRON
easat-5717	51	48	then	then	ADV
easat-5717	51	49	results	result	VERB
easat-5717	51	50	in	in	ADP
easat-5717	51	51	bl	bl	PROPN
easat-5717	51	52	as	as	ADP
easat-5717	51	53	a	a	DET
easat-5717	51	54	response	response	NOUN
easat-5717	51	55	(	(	PUNCT
easat-5717	51	56	r	r	NOUN
easat-5717	51	57	)	)	PUNCT
easat-5717	51	58	.	.	PUNCT
easat-5717	52	1	this	this	DET
easat-5717	52	2	relationship	relationship	NOUN
easat-5717	52	3	is	be	AUX
easat-5717	52	4	visually	visually	ADV
easat-5717	52	5	represented	represent	VERB
easat-5717	52	6	in	in	ADP
easat-5717	52	7	figure	figure	NOUN
easat-5717	52	8	1	1	NUM
easat-5717	52	9	.	.	PUNCT
easat-5717	52	10	figure	figure	NOUN
easat-5717	52	11	1	1	NUM
easat-5717	52	12	.	.	PUNCT
easat-5717	52	13	conceptual	conceptual	ADJ
easat-5717	52	14	framework	framework	NOUN
easat-5717	52	15	.	.	PUNCT
easat-5717	53	1	2.1	2.1	NUM
easat-5717	53	2	.	.	PUNCT
easat-5717	53	3	smm	smm	PROPN
easat-5717	53	4	,	,	PUNCT
easat-5717	53	5	ce	ce	PROPN
easat-5717	53	6	,	,	PUNCT
easat-5717	53	7	bt	bt	PROPN
easat-5717	53	8	,	,	PUNCT
easat-5717	53	9	bl	bl	ADP
easat-5717	53	10	social	social	ADJ
easat-5717	53	11	media	medium	NOUN
easat-5717	53	12	is	be	AUX
easat-5717	53	13	now	now	ADV
easat-5717	53	14	a	a	DET
easat-5717	53	15	significant	significant	ADJ
easat-5717	53	16	marketing	marketing	NOUN
easat-5717	53	17	tool	tool	NOUN
easat-5717	53	18	and	and	CCONJ
easat-5717	53	19	serves	serve	VERB
easat-5717	53	20	as	as	ADP
easat-5717	53	21	a	a	DET
easat-5717	53	22	connecting	connect	VERB
easat-5717	53	23	platform	platform	NOUN
easat-5717	53	24	between	between	ADP
easat-5717	53	25	consumers	consumer	NOUN
easat-5717	53	26	,	,	PUNCT
easat-5717	53	27	businesses	business	NOUN
easat-5717	53	28	,	,	PUNCT
easat-5717	53	29	and	and	CCONJ
easat-5717	53	30	organizations	organization	NOUN
easat-5717	53	31	.	.	PUNCT
easat-5717	54	1	social	social	ADJ
easat-5717	54	2	media	medium	NOUN
easat-5717	54	3	-	-	PUNCT
easat-5717	54	4	driven	drive	VERB
easat-5717	54	5	e	e	NOUN
easat-5717	54	6	-	-	NOUN
easat-5717	54	7	commerce	commerce	NOUN
easat-5717	54	8	,	,	PUNCT
easat-5717	54	9	otherwise	otherwise	ADV
easat-5717	54	10	known	know	VERB
easat-5717	54	11	as	as	ADP
easat-5717	54	12	social	social	ADJ
easat-5717	54	13	commerce	commerce	NOUN
easat-5717	54	14	,	,	PUNCT
easat-5717	54	15	leverages	leverage	VERB
easat-5717	54	16	social	social	ADJ
easat-5717	54	17	media	medium	NOUN
easat-5717	54	18	platforms	platform	NOUN
easat-5717	54	19	to	to	PART
easat-5717	54	20	support	support	VERB
easat-5717	54	21	social	social	ADJ
easat-5717	54	22	interaction	interaction	NOUN
easat-5717	54	23	as	as	ADV
easat-5717	54	24	well	well	ADV
easat-5717	54	25	as	as	ADP
easat-5717	54	26	advertising	advertise	VERB
easat-5717	54	27	[	[	X
easat-5717	54	28	13	13	NUM
easat-5717	54	29	]	]	PUNCT
easat-5717	54	30	.	.	PUNCT
easat-5717	55	1	social	social	ADJ
easat-5717	55	2	media	medium	NOUN
easat-5717	55	3	is	be	AUX
easat-5717	55	4	also	also	ADV
easat-5717	55	5	used	use	VERB
easat-5717	55	6	by	by	ADP
easat-5717	55	7	businesses	business	NOUN
easat-5717	55	8	to	to	PART
easat-5717	55	9	interact	interact	VERB
easat-5717	55	10	and	and	CCONJ
easat-5717	55	11	engage	engage	VERB
easat-5717	55	12	with	with	ADP
easat-5717	55	13	customers	customer	NOUN
easat-5717	55	14	,	,	PUNCT
easat-5717	55	15	which	which	PRON
easat-5717	55	16	increases	increase	VERB
easat-5717	55	17	customer	customer	NOUN
easat-5717	55	18	attention	attention	NOUN
easat-5717	55	19	and	and	CCONJ
easat-5717	55	20	cognitive	cognitive	ADJ
easat-5717	55	21	engagement	engagement	NOUN
easat-5717	56	1	[	[	X
easat-5717	56	2	9	9	NUM
easat-5717	56	3	]	]	PUNCT
easat-5717	56	4	.	.	PUNCT
easat-5717	57	1	it	it	PRON
easat-5717	57	2	will	will	AUX
easat-5717	57	3	encourage	encourage	VERB
easat-5717	57	4	positive	positive	ADJ
easat-5717	57	5	customer	customer	NOUN
easat-5717	57	6	responses	response	NOUN
easat-5717	57	7	to	to	ADP
easat-5717	57	8	1910	1910	NUM
easat-5717	57	9	edelweiss	edelweiss	PROPN
easat-5717	57	10	applied	apply	VERB
easat-5717	57	11	science	science	NOUN
easat-5717	57	12	and	and	CCONJ
easat-5717	57	13	technology	technology	NOUN
easat-5717	57	14	issn	issn	PROPN
easat-5717	57	15	:	:	PUNCT
easat-5717	57	16	2576	2576	NUM
easat-5717	57	17	-	-	SYM
easat-5717	57	18	8484	8484	NUM
easat-5717	57	19	vol	vol	NOUN
easat-5717	57	20	.	.	PROPN
easat-5717	58	1	9	9	NUM
easat-5717	58	2	,	,	PUNCT
easat-5717	58	3	no	no	INTJ
easat-5717	58	4	.	.	NOUN
easat-5717	59	1	3	3	NUM
easat-5717	59	2	:	:	SYM
easat-5717	59	3	1908	1908	NUM
easat-5717	59	4	-	-	SYM
easat-5717	59	5	1915	1915	NUM
easat-5717	59	6	,	,	PUNCT
easat-5717	59	7	2025	2025	NUM
easat-5717	59	8	doi	doi	NOUN
easat-5717	59	9	:	:	PUNCT
easat-5717	59	10	10.55214/25768484.v9i3.5717	10.55214/25768484.v9i3.5717	NUM
easat-5717	59	11	©	©	PROPN
easat-5717	59	12	2025	2025	NUM
easat-5717	59	13	by	by	ADP
easat-5717	59	14	the	the	DET
easat-5717	59	15	authors	author	NOUN
easat-5717	59	16	;	;	PUNCT
easat-5717	59	17	licensee	licensee	PROPN
easat-5717	59	18	learning	learn	VERB
easat-5717	59	19	gate	gate	PROPN
easat-5717	59	20	brands	brand	NOUN
easat-5717	60	1	[	[	X
easat-5717	60	2	7	7	X
easat-5717	60	3	]	]	X
easat-5717	60	4	one	one	NUM
easat-5717	60	5	of	of	ADP
easat-5717	60	6	these	these	DET
easat-5717	60	7	positive	positive	ADJ
easat-5717	60	8	responses	response	NOUN
easat-5717	60	9	is	be	AUX
easat-5717	60	10	brand	brand	NOUN
easat-5717	60	11	loyalty	loyalty	NOUN
easat-5717	60	12	.	.	PUNCT
easat-5717	61	1	it	it	PRON
easat-5717	61	2	is	be	AUX
easat-5717	61	3	consumer	consumer	NOUN
easat-5717	61	4	loyalty	loyalty	NOUN
easat-5717	61	5	to	to	ADP
easat-5717	61	6	a	a	DET
easat-5717	61	7	brand	brand	NOUN
easat-5717	61	8	characterized	characterize	VERB
easat-5717	61	9	by	by	ADP
easat-5717	61	10	commitment	commitment	NOUN
easat-5717	61	11	and	and	CCONJ
easat-5717	61	12	emotional	emotional	ADJ
easat-5717	61	13	attachment	attachment	NOUN
easat-5717	61	14	to	to	ADP
easat-5717	61	15	the	the	DET
easat-5717	61	16	brand	brand	NOUN
easat-5717	61	17	[	[	X
easat-5717	61	18	14	14	NUM
easat-5717	61	19	]	]	PUNCT
easat-5717	61	20	.	.	PUNCT
easat-5717	62	1	brand	brand	NOUN
easat-5717	62	2	loyalty	loyalty	NOUN
easat-5717	62	3	reflects	reflect	VERB
easat-5717	62	4	the	the	DET
easat-5717	62	5	commitment	commitment	NOUN
easat-5717	62	6	of	of	ADP
easat-5717	62	7	consumer	consumer	NOUN
easat-5717	62	8	behavior	behavior	NOUN
easat-5717	62	9	demonstrated	demonstrate	VERB
easat-5717	62	10	through	through	ADP
easat-5717	62	11	their	their	PRON
easat-5717	62	12	actions	action	NOUN
easat-5717	62	13	in	in	ADP
easat-5717	62	14	maintaining	maintain	VERB
easat-5717	62	15	attachment	attachment	NOUN
easat-5717	62	16	to	to	ADP
easat-5717	62	17	a	a	DET
easat-5717	62	18	brand	brand	NOUN
easat-5717	62	19	[	[	X
easat-5717	62	20	15	15	NUM
easat-5717	62	21	]	]	PUNCT
easat-5717	62	22	.	.	PUNCT
easat-5717	63	1	moreover	moreover	ADV
easat-5717	63	2	,	,	PUNCT
easat-5717	63	3	brand	brand	NOUN
easat-5717	63	4	loyalty	loyalty	NOUN
easat-5717	63	5	refers	refer	VERB
easat-5717	63	6	to	to	ADP
easat-5717	63	7	a	a	DET
easat-5717	63	8	response	response	NOUN
easat-5717	63	9	to	to	ADP
easat-5717	63	10	behavior	behavior	NOUN
easat-5717	63	11	toward	toward	ADP
easat-5717	63	12	a	a	DET
easat-5717	63	13	preferred	preferred	ADJ
easat-5717	63	14	product	product	NOUN
easat-5717	63	15	or	or	CCONJ
easat-5717	63	16	service	service	NOUN
easat-5717	63	17	,	,	PUNCT
easat-5717	63	18	which	which	PRON
easat-5717	63	19	is	be	AUX
easat-5717	63	20	demonstrated	demonstrate	VERB
easat-5717	63	21	through	through	ADP
easat-5717	63	22	the	the	DET
easat-5717	63	23	intention	intention	NOUN
easat-5717	63	24	to	to	PART
easat-5717	63	25	repurchase	repurchase	VERB
easat-5717	63	26	in	in	ADP
easat-5717	63	27	the	the	DET
easat-5717	63	28	long	long	ADJ
easat-5717	63	29	term	term	NOUN
easat-5717	63	30	and	and	CCONJ
easat-5717	63	31	recommend	recommend	VERB
easat-5717	63	32	products	product	NOUN
easat-5717	63	33	and	and	CCONJ
easat-5717	63	34	services	service	NOUN
easat-5717	63	35	from	from	ADP
easat-5717	63	36	that	that	DET
easat-5717	63	37	brand	brand	NOUN
easat-5717	64	1	[	[	X
easat-5717	64	2	16	16	NUM
easat-5717	64	3	]	]	PUNCT
easat-5717	64	4	.	.	PUNCT
easat-5717	65	1	several	several	ADJ
easat-5717	65	2	studies	study	NOUN
easat-5717	65	3	also	also	ADV
easat-5717	65	4	support	support	VERB
easat-5717	65	5	the	the	DET
easat-5717	65	6	positive	positive	ADJ
easat-5717	65	7	effect	effect	NOUN
easat-5717	65	8	of	of	ADP
easat-5717	65	9	smm	smm	ADJ
easat-5717	65	10	strategies	strategy	NOUN
easat-5717	65	11	on	on	ADP
easat-5717	65	12	bl	bl	PROPN
easat-5717	66	1	[	[	X
easat-5717	66	2	6	6	NUM
easat-5717	66	3	,	,	PUNCT
easat-5717	66	4	17	17	NUM
easat-5717	66	5	]	]	PUNCT
easat-5717	66	6	.	.	PUNCT
easat-5717	67	1	furthermore	furthermore	ADV
easat-5717	67	2	,	,	PUNCT
easat-5717	67	3	the	the	DET
easat-5717	67	4	existence	existence	NOUN
easat-5717	67	5	of	of	ADP
easat-5717	67	6	smm	smm	NOUN
easat-5717	67	7	that	that	PRON
easat-5717	67	8	can	can	AUX
easat-5717	67	9	create	create	VERB
easat-5717	67	10	a	a	DET
easat-5717	67	11	positive	positive	ADJ
easat-5717	67	12	response	response	NOUN
easat-5717	67	13	must	must	AUX
easat-5717	67	14	also	also	ADV
easat-5717	67	15	enhance	enhance	VERB
easat-5717	67	16	the	the	DET
easat-5717	67	17	brand	brand	NOUN
easat-5717	67	18	trust	trust	PROPN
easat-5717	67	19	(	(	PUNCT
easat-5717	67	20	bt	bt	NOUN
easat-5717	67	21	)	)	PUNCT
easat-5717	67	22	level	level	NOUN
easat-5717	67	23	[	[	X
easat-5717	67	24	6	6	NUM
easat-5717	67	25	]	]	PUNCT
easat-5717	67	26	.	.	PUNCT
easat-5717	68	1	in	in	ADP
easat-5717	68	2	this	this	DET
easat-5717	68	3	way	way	NOUN
easat-5717	68	4	,	,	PUNCT
easat-5717	68	5	bt	bt	PROPN
easat-5717	68	6	is	be	AUX
easat-5717	68	7	considered	consider	VERB
easat-5717	68	8	important	important	ADJ
easat-5717	68	9	in	in	ADP
easat-5717	68	10	every	every	DET
easat-5717	68	11	relationship	relationship	NOUN
easat-5717	68	12	with	with	ADP
easat-5717	68	13	customers	customer	NOUN
easat-5717	68	14	.	.	PUNCT
easat-5717	69	1	h1	h1	PROPN
easat-5717	69	2	:	:	PUNCT
easat-5717	69	3	smm	smm	PROPN
easat-5717	69	4	positively	positively	ADV
easat-5717	69	5	affects	affect	VERB
easat-5717	69	6	ce	ce	PROPN
easat-5717	69	7	.	.	PUNCT
easat-5717	69	8	h2	h2	PROPN
easat-5717	69	9	:	:	PUNCT
easat-5717	70	1	smm	smm	NOUN
easat-5717	70	2	positively	positively	ADV
easat-5717	70	3	affects	affect	VERB
easat-5717	70	4	bl	bl	PROPN
easat-5717	70	5	.	.	PUNCT
easat-5717	71	1	h3	h3	PROPN
easat-5717	71	2	:	:	PUNCT
easat-5717	71	3	smm	smm	NOUN
easat-5717	71	4	positively	positively	ADV
easat-5717	71	5	affects	affect	VERB
easat-5717	71	6	bt	bt	PROPN
easat-5717	71	7	.	.	PROPN
easat-5717	71	8	2.2	2.2	NUM
easat-5717	71	9	.	.	PUNCT
easat-5717	72	1	ce	ce	PROPN
easat-5717	72	2	and	and	CCONJ
easat-5717	72	3	bl	bl	PROPN
easat-5717	72	4	customer	customer	NOUN
easat-5717	72	5	-	-	PUNCT
easat-5717	72	6	brand	brand	NOUN
easat-5717	72	7	engagement	engagement	NOUN
easat-5717	72	8	(	(	PUNCT
easat-5717	72	9	cbe	cbe	PROPN
easat-5717	72	10	)	)	PUNCT
easat-5717	72	11	through	through	ADP
easat-5717	72	12	social	social	ADJ
easat-5717	72	13	media	medium	NOUN
easat-5717	72	14	has	have	AUX
easat-5717	72	15	attracted	attract	VERB
easat-5717	72	16	more	more	ADJ
easat-5717	72	17	attention	attention	NOUN
easat-5717	72	18	in	in	ADP
easat-5717	72	19	recent	recent	ADJ
easat-5717	72	20	decades	decade	NOUN
easat-5717	72	21	[	[	X
easat-5717	72	22	18	18	NUM
easat-5717	72	23	]	]	PUNCT
easat-5717	72	24	.	.	PUNCT
easat-5717	73	1	cbe	cbe	PROPN
easat-5717	73	2	on	on	ADP
easat-5717	73	3	social	social	ADJ
easat-5717	73	4	media	medium	NOUN
easat-5717	73	5	platforms	platform	NOUN
easat-5717	73	6	is	be	AUX
easat-5717	73	7	becoming	become	VERB
easat-5717	73	8	very	very	ADV
easat-5717	73	9	important	important	ADJ
easat-5717	73	10	[	[	X
easat-5717	73	11	19	19	NUM
easat-5717	73	12	]	]	PUNCT
easat-5717	73	13	.	.	PUNCT
easat-5717	74	1	the	the	DET
easat-5717	74	2	cognitive	cognitive	ADJ
easat-5717	74	3	engagement	engagement	NOUN
easat-5717	74	4	dimension	dimension	NOUN
easat-5717	74	5	is	be	AUX
easat-5717	74	6	the	the	DET
easat-5717	74	7	beginning	beginning	NOUN
easat-5717	74	8	of	of	ADP
easat-5717	74	9	cbe	cbe	PROPN
easat-5717	74	10	.	.	PUNCT
easat-5717	74	11	cognitive	cognitive	PROPN
easat-5717	74	12	refers	refer	VERB
easat-5717	74	13	to	to	ADP
easat-5717	74	14	the	the	DET
easat-5717	74	15	level	level	NOUN
easat-5717	74	16	of	of	ADP
easat-5717	74	17	consumer	consumer	NOUN
easat-5717	74	18	thinking	thinking	NOUN
easat-5717	74	19	related	relate	VERB
easat-5717	74	20	to	to	ADP
easat-5717	74	21	the	the	DET
easat-5717	74	22	processing	processing	NOUN
easat-5717	74	23	and	and	CCONJ
easat-5717	74	24	elaboration	elaboration	NOUN
easat-5717	74	25	of	of	ADP
easat-5717	74	26	the	the	DET
easat-5717	74	27	brand	brand	NOUN
easat-5717	74	28	in	in	ADP
easat-5717	74	29	the	the	DET
easat-5717	74	30	interaction	interaction	NOUN
easat-5717	74	31	of	of	ADP
easat-5717	74	32	consumers	consumer	NOUN
easat-5717	74	33	with	with	ADP
easat-5717	74	34	the	the	DET
easat-5717	74	35	brand	brand	NOUN
easat-5717	74	36	[	[	X
easat-5717	74	37	20	20	NUM
easat-5717	74	38	]	]	PUNCT
easat-5717	74	39	.	.	PUNCT
easat-5717	75	1	moreover	moreover	ADV
easat-5717	75	2	,	,	PUNCT
easat-5717	75	3	cognitive	cognitive	ADJ
easat-5717	75	4	engagement	engagement	NOUN
easat-5717	75	5	(	(	PUNCT
easat-5717	75	6	ce	ce	PROPN
easat-5717	75	7	)	)	PUNCT
easat-5717	75	8	is	be	AUX
easat-5717	75	9	a	a	DET
easat-5717	75	10	collection	collection	NOUN
easat-5717	75	11	of	of	ADP
easat-5717	75	12	long	long	ADV
easat-5717	75	13	-	-	PUNCT
easat-5717	75	14	lasting	last	VERB
easat-5717	75	15	and	and	CCONJ
easat-5717	75	16	active	active	ADJ
easat-5717	75	17	mental	mental	ADJ
easat-5717	75	18	states	state	NOUN
easat-5717	75	19	in	in	ADP
easat-5717	75	20	a	a	DET
easat-5717	75	21	consumer	consumer	NOUN
easat-5717	75	22	[	[	X
easat-5717	75	23	21	21	NUM
easat-5717	75	24	]	]	PUNCT
easat-5717	75	25	.	.	PUNCT
easat-5717	76	1	cognitive	cognitive	ADJ
easat-5717	76	2	engagement	engagement	NOUN
easat-5717	76	3	is	be	AUX
easat-5717	76	4	a	a	DET
easat-5717	76	5	part	part	NOUN
easat-5717	76	6	of	of	ADP
easat-5717	76	7	cbe	cbe	PROPN
easat-5717	76	8	that	that	PRON
easat-5717	76	9	is	be	AUX
easat-5717	76	10	important	important	ADJ
easat-5717	76	11	to	to	PART
easat-5717	76	12	examine	examine	VERB
easat-5717	76	13	loyalty	loyalty	NOUN
easat-5717	76	14	when	when	SCONJ
easat-5717	76	15	seeking	seek	VERB
easat-5717	76	16	to	to	PART
easat-5717	76	17	understand	understand	VERB
easat-5717	76	18	the	the	DET
easat-5717	76	19	customer	customer	NOUN
easat-5717	76	20	engagement	engagement	NOUN
easat-5717	76	21	process	process	NOUN
easat-5717	76	22	[	[	X
easat-5717	76	23	22	22	NUM
easat-5717	76	24	]	]	PUNCT
easat-5717	76	25	.	.	PUNCT
easat-5717	77	1	thus	thus	ADV
easat-5717	77	2	,	,	PUNCT
easat-5717	77	3	ce	ce	PROPN
easat-5717	77	4	positively	positively	ADV
easat-5717	77	5	impacts	impact	VERB
easat-5717	77	6	bl	bl	ADP
easat-5717	77	7	,	,	PUNCT
easat-5717	77	8	and	and	CCONJ
easat-5717	77	9	ce	ce	PROPN
easat-5717	77	10	can	can	AUX
easat-5717	77	11	act	act	VERB
easat-5717	77	12	as	as	ADP
easat-5717	77	13	a	a	DET
easat-5717	77	14	mediator	mediator	NOUN
easat-5717	77	15	[	[	X
easat-5717	77	16	9	9	NUM
easat-5717	77	17	]	]	PUNCT
easat-5717	77	18	.	.	PUNCT
easat-5717	78	1	nevertheless	nevertheless	ADV
easat-5717	78	2	,	,	PUNCT
easat-5717	78	3	another	another	DET
easat-5717	78	4	study	study	NOUN
easat-5717	78	5	revealed	reveal	VERB
easat-5717	78	6	that	that	SCONJ
easat-5717	78	7	ce	ce	PROPN
easat-5717	78	8	does	do	AUX
easat-5717	78	9	not	not	PART
easat-5717	78	10	have	have	VERB
easat-5717	78	11	a	a	DET
easat-5717	78	12	positive	positive	ADJ
easat-5717	78	13	effect	effect	NOUN
easat-5717	78	14	on	on	ADP
easat-5717	78	15	attitudinal	attitudinal	ADJ
easat-5717	78	16	loyalty	loyalty	NOUN
easat-5717	78	17	and	and	CCONJ
easat-5717	78	18	behavioral	behavioral	ADJ
easat-5717	78	19	loyalty	loyalty	NOUN
easat-5717	78	20	[	[	X
easat-5717	78	21	21	21	NUM
easat-5717	78	22	]	]	PUNCT
easat-5717	78	23	.	.	PUNCT
easat-5717	79	1	thus	thus	ADV
easat-5717	79	2	,	,	PUNCT
easat-5717	79	3	there	there	PRON
easat-5717	79	4	is	be	VERB
easat-5717	79	5	a	a	DET
easat-5717	79	6	gap	gap	NOUN
easat-5717	79	7	and	and	CCONJ
easat-5717	79	8	a	a	DET
easat-5717	79	9	scarcity	scarcity	NOUN
easat-5717	79	10	of	of	ADP
easat-5717	79	11	research	research	NOUN
easat-5717	79	12	that	that	PRON
easat-5717	79	13	clarifies	clarify	VERB
easat-5717	79	14	it	it	PRON
easat-5717	79	15	.	.	PUNCT
easat-5717	80	1	h4	h4	PROPN
easat-5717	80	2	:	:	PUNCT
easat-5717	80	3	ce	ce	PROPN
easat-5717	80	4	positively	positively	ADV
easat-5717	80	5	affects	affect	VERB
easat-5717	80	6	bl	bl	INTJ
easat-5717	80	7	.	.	PUNCT
easat-5717	81	1	h4a	h4a	PROPN
easat-5717	81	2	:	:	PUNCT
easat-5717	81	3	ce	ce	PROPN
easat-5717	81	4	mediates	mediate	NOUN
easat-5717	81	5	between	between	ADP
easat-5717	81	6	smm	smm	NOUN
easat-5717	81	7	and	and	CCONJ
easat-5717	81	8	bl	bl	INTJ
easat-5717	81	9	.	.	PROPN
easat-5717	81	10	2.3	2.3	NUM
easat-5717	81	11	.	.	PUNCT
easat-5717	82	1	bt	bt	PROPN
easat-5717	82	2	and	and	CCONJ
easat-5717	82	3	bl	bl	PROPN
easat-5717	82	4	brand	brand	PROPN
easat-5717	82	5	trust	trust	PROPN
easat-5717	82	6	(	(	PUNCT
easat-5717	82	7	bt	bt	NOUN
easat-5717	82	8	)	)	PUNCT
easat-5717	82	9	develops	develop	VERB
easat-5717	82	10	over	over	ADP
easat-5717	82	11	time	time	NOUN
easat-5717	82	12	,	,	PUNCT
easat-5717	82	13	shaped	shape	VERB
easat-5717	82	14	by	by	ADP
easat-5717	82	15	experiences	experience	NOUN
easat-5717	82	16	and	and	CCONJ
easat-5717	82	17	interactions	interaction	NOUN
easat-5717	82	18	that	that	PRON
easat-5717	82	19	have	have	AUX
easat-5717	82	20	occurred	occur	VERB
easat-5717	82	21	in	in	ADP
easat-5717	82	22	the	the	DET
easat-5717	82	23	past	past	NOUN
easat-5717	82	24	[	[	X
easat-5717	82	25	23	23	NUM
easat-5717	82	26	]	]	PUNCT
easat-5717	82	27	.	.	PUNCT
easat-5717	83	1	bt	bt	PROPN
easat-5717	83	2	is	be	AUX
easat-5717	83	3	customer	customer	NOUN
easat-5717	83	4	confidence	confidence	NOUN
easat-5717	83	5	in	in	ADP
easat-5717	83	6	a	a	DET
easat-5717	83	7	brand	brand	NOUN
easat-5717	83	8	that	that	PRON
easat-5717	83	9	is	be	AUX
easat-5717	83	10	related	relate	VERB
easat-5717	83	11	to	to	ADP
easat-5717	83	12	its	its	PRON
easat-5717	83	13	reliability	reliability	NOUN
easat-5717	83	14	.	.	PUNCT
easat-5717	84	1	previous	previous	ADJ
easat-5717	84	2	studies	study	NOUN
easat-5717	84	3	found	find	VERB
easat-5717	84	4	that	that	SCONJ
easat-5717	84	5	bt	bt	PROPN
easat-5717	84	6	impacts	impact	VERB
easat-5717	84	7	brand	brand	NOUN
easat-5717	84	8	bl	bl	PROPN
easat-5717	85	1	[	[	X
easat-5717	85	2	6	6	NUM
easat-5717	85	3	,	,	PUNCT
easat-5717	85	4	7	7	NUM
easat-5717	85	5	,	,	PUNCT
easat-5717	85	6	24	24	NUM
easat-5717	85	7	]	]	PUNCT
easat-5717	85	8	and	and	CCONJ
easat-5717	85	9	advertising	advertising	NOUN
easat-5717	85	10	has	have	VERB
easat-5717	85	11	a	a	DET
easat-5717	85	12	significant	significant	ADJ
easat-5717	85	13	impact	impact	NOUN
easat-5717	85	14	on	on	ADP
easat-5717	85	15	bl	bl	PROPN
easat-5717	86	1	[	[	X
easat-5717	86	2	25	25	NUM
easat-5717	86	3	]	]	PUNCT
easat-5717	86	4	.	.	PUNCT
easat-5717	87	1	in	in	ADP
easat-5717	87	2	other	other	ADJ
easat-5717	87	3	words	word	NOUN
easat-5717	87	4	,	,	PUNCT
easat-5717	87	5	bt	bt	PROPN
easat-5717	87	6	can	can	AUX
easat-5717	87	7	act	act	VERB
easat-5717	87	8	as	as	ADP
easat-5717	87	9	a	a	DET
easat-5717	87	10	mediator	mediator	NOUN
easat-5717	87	11	[	[	X
easat-5717	87	12	5	5	NUM
easat-5717	87	13	]	]	PUNCT
easat-5717	87	14	.	.	PUNCT
easat-5717	88	1	thus	thus	ADV
easat-5717	88	2	,	,	PUNCT
easat-5717	88	3	the	the	DET
easat-5717	88	4	smm	smm	NOUN
easat-5717	88	5	affects	affect	VERB
easat-5717	88	6	bt	bt	NOUN
easat-5717	89	1	[	[	X
easat-5717	89	2	6	6	NUM
easat-5717	89	3	,	,	PUNCT
easat-5717	89	4	7	7	NUM
easat-5717	89	5	]	]	PUNCT
easat-5717	89	6	and	and	CCONJ
easat-5717	89	7	bt	bt	NOUN
easat-5717	89	8	impacts	impact	NOUN
easat-5717	89	9	bl	bl	VERB
easat-5717	90	1	[	[	X
easat-5717	90	2	6	6	NUM
easat-5717	90	3	,	,	PUNCT
easat-5717	90	4	7	7	NUM
easat-5717	90	5	,	,	PUNCT
easat-5717	90	6	24	24	NUM
easat-5717	90	7	]	]	PUNCT
easat-5717	90	8	which	which	PRON
easat-5717	90	9	means	mean	VERB
easat-5717	90	10	bt	bt	PROPN
easat-5717	90	11	can	can	AUX
easat-5717	90	12	mediate	mediate	VERB
easat-5717	90	13	the	the	DET
easat-5717	90	14	smm	smm	NOUN
easat-5717	90	15	and	and	CCONJ
easat-5717	90	16	bl	bl	VERB
easat-5717	91	1	[	[	X
easat-5717	91	2	26	26	NUM
easat-5717	91	3	]	]	PUNCT
easat-5717	91	4	.	.	PUNCT
easat-5717	92	1	h5	h5	PROPN
easat-5717	92	2	:	:	PUNCT
easat-5717	92	3	bt	bt	PROPN
easat-5717	92	4	positively	positively	ADV
easat-5717	92	5	affects	affect	VERB
easat-5717	92	6	bl	bl	PROPN
easat-5717	92	7	.	.	PUNCT
easat-5717	93	1	h5a	h5a	PROPN
easat-5717	93	2	:	:	PUNCT
easat-5717	93	3	bt	bt	PROPN
easat-5717	93	4	mediates	mediate	NOUN
easat-5717	93	5	between	between	ADP
easat-5717	93	6	smm	smm	NOUN
easat-5717	93	7	and	and	CCONJ
easat-5717	93	8	bl	bl	INTJ
easat-5717	93	9	.	.	PROPN
easat-5717	94	1	3	3	X
easat-5717	94	2	.	.	X
easat-5717	94	3	research	research	NOUN
easat-5717	94	4	method	method	NOUN
easat-5717	94	5	the	the	DET
easat-5717	94	6	study	study	NOUN
easat-5717	94	7	used	use	VERB
easat-5717	94	8	a	a	DET
easat-5717	94	9	quantitative	quantitative	ADJ
easat-5717	94	10	approach	approach	NOUN
easat-5717	94	11	with	with	ADP
easat-5717	94	12	pls	pls	NOUN
easat-5717	94	13	-	-	PUNCT
easat-5717	94	14	sem	sem	NOUN
easat-5717	94	15	to	to	PART
easat-5717	94	16	analyze	analyze	VERB
easat-5717	94	17	the	the	DET
easat-5717	94	18	relationship	relationship	NOUN
easat-5717	94	19	between	between	ADP
easat-5717	94	20	variables	variable	NOUN
easat-5717	94	21	.	.	PUNCT
easat-5717	95	1	an	an	DET
easat-5717	95	2	online	online	ADJ
easat-5717	95	3	survey	survey	NOUN
easat-5717	95	4	was	be	AUX
easat-5717	95	5	conducted	conduct	VERB
easat-5717	95	6	with	with	ADP
easat-5717	95	7	350	350	NUM
easat-5717	95	8	respondents	respondent	NOUN
easat-5717	95	9	who	who	PRON
easat-5717	95	10	met	meet	VERB
easat-5717	95	11	the	the	DET
easat-5717	95	12	criteria	criterion	NOUN
easat-5717	95	13	,	,	PUNCT
easat-5717	95	14	which	which	PRON
easat-5717	95	15	was	be	AUX
easat-5717	95	16	distributed	distribute	VERB
easat-5717	95	17	through	through	ADP
easat-5717	95	18	instagram	instagram	PROPN
easat-5717	95	19	stories	story	NOUN
easat-5717	95	20	and	and	CCONJ
easat-5717	95	21	the	the	DET
easat-5717	95	22	sportswear	sportswear	PROPN
easat-5717	95	23	social	social	ADJ
easat-5717	95	24	media	medium	NOUN
easat-5717	95	25	community	community	NOUN
easat-5717	95	26	.	.	PUNCT
easat-5717	96	1	the	the	DET
easat-5717	96	2	criteria	criterion	NOUN
easat-5717	96	3	outlined	outline	VERB
easat-5717	96	4	below	below	ADV
easat-5717	96	5	are	be	AUX
easat-5717	96	6	designed	design	VERB
easat-5717	96	7	explicitly	explicitly	ADV
easat-5717	96	8	for	for	ADP
easat-5717	96	9	this	this	DET
easat-5717	96	10	empirical	empirical	ADJ
easat-5717	96	11	study	study	NOUN
easat-5717	96	12	.	.	PUNCT
easat-5717	97	1	1	1	X
easat-5717	97	2	.	.	X
easat-5717	97	3	active	active	ADJ
easat-5717	97	4	in	in	ADP
easat-5717	97	5	using	use	VERB
easat-5717	97	6	instagram	instagram	PROPN
easat-5717	97	7	.	.	PUNCT
easat-5717	98	1	2	2	X
easat-5717	98	2	.	.	NUM
easat-5717	98	3	viewed	view	VERB
easat-5717	98	4	marketing	marketing	NOUN
easat-5717	98	5	content	content	NOUN
easat-5717	98	6	on	on	ADP
easat-5717	98	7	the	the	DET
easat-5717	98	8	sportswear	sportswear	PROPN
easat-5717	98	9	brand	brand	PROPN
easat-5717	98	10	’s	’s	PART
easat-5717	98	11	instagram	instagram	PROPN
easat-5717	98	12	account	account	NOUN
easat-5717	98	13	in	in	ADP
easat-5717	98	14	the	the	DET
easat-5717	98	15	last	last	ADJ
easat-5717	98	16	six	six	NUM
easat-5717	98	17	months	month	NOUN
easat-5717	98	18	.	.	PUNCT
easat-5717	99	1	3	3	X
easat-5717	99	2	.	.	X
easat-5717	99	3	have	have	AUX
easat-5717	99	4	purchased	purchase	VERB
easat-5717	99	5	products	product	NOUN
easat-5717	99	6	of	of	ADP
easat-5717	99	7	the	the	DET
easat-5717	99	8	sportswear	sportswear	PROPN
easat-5717	99	9	brand	brand	PROPN
easat-5717	99	10	in	in	ADP
easat-5717	99	11	the	the	DET
easat-5717	99	12	last	last	ADJ
easat-5717	99	13	six	six	NUM
easat-5717	99	14	months	month	NOUN
easat-5717	99	15	.	.	PUNCT
easat-5717	100	1	4	4	X
easat-5717	100	2	.	.	X
easat-5717	100	3	have	have	AUX
easat-5717	100	4	been	be	AUX
easat-5717	100	5	involved	involve	VERB
easat-5717	100	6	in	in	ADP
easat-5717	100	7	sharing	share	VERB
easat-5717	100	8	experiences	experience	NOUN
easat-5717	100	9	with	with	ADP
easat-5717	100	10	sportswear	sportswear	PROPN
easat-5717	100	11	brands	brands	PROPN
easat-5717	100	12	,	,	PUNCT
easat-5717	100	13	such	such	ADJ
easat-5717	100	14	as	as	ADP
easat-5717	100	15	posting	post	VERB
easat-5717	100	16	comments	comment	NOUN
easat-5717	100	17	or	or	CCONJ
easat-5717	100	18	reviews	review	NOUN
easat-5717	100	19	,	,	PUNCT
easat-5717	100	20	sharing	share	VERB
easat-5717	100	21	content	content	NOUN
easat-5717	100	22	,	,	PUNCT
easat-5717	100	23	or	or	CCONJ
easat-5717	100	24	recommending	recommend	VERB
easat-5717	100	25	the	the	DET
easat-5717	100	26	brand	brand	NOUN
easat-5717	100	27	.	.	PUNCT
easat-5717	101	1	as	as	ADP
easat-5717	101	2	a	a	DET
easat-5717	101	3	measurement	measurement	NOUN
easat-5717	101	4	,	,	PUNCT
easat-5717	101	5	eleven	eleven	NUM
easat-5717	101	6	items	item	NOUN
easat-5717	101	7	were	be	AUX
easat-5717	101	8	used	use	VERB
easat-5717	101	9	to	to	PART
easat-5717	101	10	evaluate	evaluate	VERB
easat-5717	101	11	the	the	DET
easat-5717	101	12	five	five	NUM
easat-5717	101	13	dimensions	dimension	NOUN
easat-5717	101	14	of	of	ADP
easat-5717	101	15	smm	smm	NOUN
easat-5717	101	16	[	[	X
easat-5717	101	17	27	27	NUM
easat-5717	101	18	]	]	PUNCT
easat-5717	101	19	.	.	PUNCT
easat-5717	102	1	on	on	ADP
easat-5717	102	2	the	the	DET
easat-5717	102	3	other	other	ADJ
easat-5717	102	4	hand	hand	NOUN
easat-5717	102	5	,	,	PUNCT
easat-5717	102	6	two	two	NUM
easat-5717	102	7	items	item	NOUN
easat-5717	102	8	for	for	ADP
easat-5717	102	9	cognitive	cognitive	ADJ
easat-5717	102	10	engagement	engagement	NOUN
easat-5717	102	11	[	[	X
easat-5717	102	12	9	9	NUM
easat-5717	102	13	]	]	PUNCT
easat-5717	102	14	.	.	PUNCT
easat-5717	103	1	bt	bt	PROPN
easat-5717	103	2	and	and	CCONJ
easat-5717	103	3	bl	bl	PROPN
easat-5717	103	4	were	be	AUX
easat-5717	103	5	assessed	assess	VERB
easat-5717	103	6	using	use	VERB
easat-5717	103	7	three	three	NUM
easat-5717	103	8	items	item	NOUN
easat-5717	103	9	1911	1911	NUM
easat-5717	103	10	edelweiss	edelweiss	PROPN
easat-5717	103	11	applied	apply	VERB
easat-5717	103	12	science	science	NOUN
easat-5717	103	13	and	and	CCONJ
easat-5717	103	14	technology	technology	NOUN
easat-5717	103	15	issn	issn	PROPN
easat-5717	103	16	:	:	PUNCT
easat-5717	103	17	2576	2576	NUM
easat-5717	103	18	-	-	SYM
easat-5717	103	19	8484	8484	NUM
easat-5717	103	20	vol	vol	NOUN
easat-5717	103	21	.	.	PROPN
easat-5717	104	1	9	9	NUM
easat-5717	104	2	,	,	PUNCT
easat-5717	104	3	no	no	INTJ
easat-5717	104	4	.	.	NOUN
easat-5717	105	1	3	3	NUM
easat-5717	105	2	:	:	SYM
easat-5717	105	3	1908	1908	NUM
easat-5717	105	4	-	-	SYM
easat-5717	105	5	1915	1915	NUM
easat-5717	105	6	,	,	PUNCT
easat-5717	105	7	2025	2025	NUM
easat-5717	105	8	doi	doi	NOUN
easat-5717	105	9	:	:	PUNCT
easat-5717	105	10	10.55214/25768484.v9i3.5717	10.55214/25768484.v9i3.5717	NUM
easat-5717	105	11	©	©	PROPN
easat-5717	105	12	2025	2025	NUM
easat-5717	105	13	by	by	ADP
easat-5717	105	14	the	the	DET
easat-5717	105	15	authors	author	NOUN
easat-5717	105	16	;	;	PUNCT
easat-5717	105	17	licensee	licensee	PROPN
easat-5717	105	18	learning	learning	NOUN
easat-5717	105	19	gate	gate	NOUN
easat-5717	106	1	[	[	X
easat-5717	106	2	6	6	NUM
easat-5717	106	3	]	]	PUNCT
easat-5717	106	4	.	.	PUNCT
easat-5717	107	1	all	all	DET
easat-5717	107	2	items	item	NOUN
easat-5717	107	3	were	be	AUX
easat-5717	107	4	modified	modify	VERB
easat-5717	107	5	to	to	PART
easat-5717	107	6	fit	fit	VERB
easat-5717	107	7	the	the	DET
easat-5717	107	8	purpose	purpose	NOUN
easat-5717	107	9	of	of	ADP
easat-5717	107	10	this	this	DET
easat-5717	107	11	study	study	NOUN
easat-5717	107	12	.	.	PUNCT
easat-5717	108	1	the	the	DET
easat-5717	108	2	data	datum	NOUN
easat-5717	108	3	will	will	AUX
easat-5717	108	4	be	be	AUX
easat-5717	108	5	analyzed	analyze	VERB
easat-5717	108	6	using	use	VERB
easat-5717	108	7	plssem	plssem	NOUN
easat-5717	108	8	,	,	PUNCT
easat-5717	108	9	with	with	ADP
easat-5717	108	10	a	a	DET
easat-5717	108	11	5	5	NUM
easat-5717	108	12	%	%	NOUN
easat-5717	108	13	significance	significance	NOUN
easat-5717	108	14	level	level	NOUN
easat-5717	108	15	(	(	PUNCT
easat-5717	108	16	one	one	NUM
easat-5717	108	17	-	-	PUNCT
easat-5717	108	18	tailed	tail	VERB
easat-5717	108	19	)	)	PUNCT
easat-5717	108	20	and	and	CCONJ
easat-5717	108	21	the	the	DET
easat-5717	108	22	smm	smm	NOUN
easat-5717	108	23	which	which	PRON
easat-5717	108	24	comprises	comprise	VERB
easat-5717	108	25	five	five	NUM
easat-5717	108	26	dimensions	dimension	NOUN
easat-5717	108	27	was	be	AUX
easat-5717	108	28	assessed	assess	VERB
easat-5717	108	29	as	as	ADP
easat-5717	108	30	a	a	DET
easat-5717	108	31	type	type	NOUN
easat-5717	108	32	i	i	PRON
easat-5717	108	33	second	second	ADJ
easat-5717	108	34	-	-	PUNCT
easat-5717	108	35	order	order	NOUN
easat-5717	108	36	reflective	reflective	NOUN
easat-5717	108	37	.	.	PUNCT
easat-5717	109	1	for	for	ADP
easat-5717	109	2	the	the	DET
easat-5717	109	3	reliability	reliability	NOUN
easat-5717	109	4	and	and	CCONJ
easat-5717	109	5	validity	validity	NOUN
easat-5717	109	6	of	of	ADP
easat-5717	109	7	construct	construct	NOUN
easat-5717	109	8	were	be	AUX
easat-5717	109	9	tested	test	VERB
easat-5717	109	10	using	use	VERB
easat-5717	109	11	cronbach	cronbach	PROPN
easat-5717	109	12	’s	’s	PART
easat-5717	109	13	alpha	alpha	NOUN
easat-5717	109	14	,	,	PUNCT
easat-5717	109	15	composite	composite	ADJ
easat-5717	109	16	reliability	reliability	NOUN
easat-5717	109	17	,	,	PUNCT
easat-5717	109	18	outer	outer	ADJ
easat-5717	109	19	loading	loading	NOUN
easat-5717	109	20	,	,	PUNCT
easat-5717	109	21	and	and	CCONJ
easat-5717	109	22	average	average	ADJ
easat-5717	109	23	variance	variance	NOUN
easat-5717	109	24	extracted	extract	VERB
easat-5717	109	25	(	(	PUNCT
easat-5717	109	26	ave	ave	PROPN
easat-5717	109	27	)	)	PUNCT
easat-5717	109	28	.	.	PUNCT
easat-5717	110	1	structural	structural	ADJ
easat-5717	110	2	model	model	NOUN
easat-5717	110	3	assessment	assessment	NOUN
easat-5717	110	4	included	include	VERB
easat-5717	110	5	r2	r2	PROPN
easat-5717	110	6	values	value	NOUN
easat-5717	110	7	,	,	PUNCT
easat-5717	110	8	q2	q2	NOUN
easat-5717	110	9	values	value	NOUN
easat-5717	110	10	,	,	PUNCT
easat-5717	110	11	goodness	goodness	NOUN
easat-5717	110	12	of	of	ADP
easat-5717	110	13	fit	fit	NOUN
easat-5717	110	14	,	,	PUNCT
easat-5717	110	15	and	and	CCONJ
easat-5717	110	16	hypothesis	hypothesis	NOUN
easat-5717	110	17	testing	testing	NOUN
easat-5717	110	18	using	use	VERB
easat-5717	110	19	bootstrapping	bootstrappe	VERB
easat-5717	110	20	.	.	PUNCT
easat-5717	111	1	4	4	X
easat-5717	111	2	.	.	NOUN
easat-5717	111	3	results	result	NOUN
easat-5717	111	4	and	and	CCONJ
easat-5717	111	5	discussion	discussion	NOUN
easat-5717	111	6	a	a	DET
easat-5717	111	7	total	total	NOUN
easat-5717	111	8	of	of	ADP
easat-5717	111	9	350	350	NUM
easat-5717	111	10	respondents	respondent	NOUN
easat-5717	111	11	,	,	PUNCT
easat-5717	111	12	male	male	ADJ
easat-5717	111	13	respondents	respondent	NOUN
easat-5717	111	14	,	,	PUNCT
easat-5717	111	15	make	make	VERB
easat-5717	111	16	up	up	ADP
easat-5717	111	17	the	the	DET
easat-5717	111	18	majority	majority	NOUN
easat-5717	111	19	(	(	PUNCT
easat-5717	111	20	61.4	61.4	NUM
easat-5717	111	21	%	%	NOUN
easat-5717	111	22	)	)	PUNCT
easat-5717	111	23	,	,	PUNCT
easat-5717	111	24	namely	namely	ADV
easat-5717	111	25	215	215	NUM
easat-5717	111	26	respondents	respondent	NOUN
easat-5717	111	27	.	.	PUNCT
easat-5717	112	1	meanwhile	meanwhile	ADV
easat-5717	112	2	,	,	PUNCT
easat-5717	112	3	135	135	NUM
easat-5717	112	4	respondents	respondent	NOUN
easat-5717	112	5	were	be	AUX
easat-5717	112	6	female	female	ADJ
easat-5717	112	7	with	with	ADP
easat-5717	112	8	a	a	DET
easat-5717	112	9	percentage	percentage	NOUN
easat-5717	112	10	of	of	ADP
easat-5717	112	11	38.6	38.6	NUM
easat-5717	112	12	%	%	NOUN
easat-5717	112	13	.	.	PUNCT
easat-5717	113	1	the	the	DET
easat-5717	113	2	largest	large	ADJ
easat-5717	113	3	percentage	percentage	NOUN
easat-5717	113	4	(	(	PUNCT
easat-5717	113	5	40.6	40.6	NUM
easat-5717	113	6	%	%	NOUN
easat-5717	113	7	)	)	PUNCT
easat-5717	113	8	were	be	AUX
easat-5717	113	9	in	in	ADP
easat-5717	113	10	the	the	DET
easat-5717	113	11	25	25	NUM
easat-5717	113	12	-	-	SYM
easat-5717	113	13	34	34	NUM
easat-5717	113	14	age	age	NOUN
easat-5717	113	15	range	range	NOUN
easat-5717	113	16	.	.	PUNCT
easat-5717	114	1	of	of	ADP
easat-5717	114	2	those	those	PRON
easat-5717	114	3	surveyed	survey	VERB
easat-5717	114	4	,	,	PUNCT
easat-5717	114	5	30.9	30.9	NUM
easat-5717	114	6	%	%	NOUN
easat-5717	114	7	reported	report	VERB
easat-5717	114	8	an	an	DET
easat-5717	114	9	income	income	NOUN
easat-5717	114	10	between	between	ADP
easat-5717	114	11	idr	idr	PROPN
easat-5717	114	12	6,000,000	6,000,000	NUM
easat-5717	114	13	to	to	PART
easat-5717	114	14	idr	idr	VERB
easat-5717	114	15	9,000,000	9,000,000	NUM
easat-5717	114	16	and	and	CCONJ
easat-5717	114	17	49.4	49.4	NUM
easat-5717	114	18	%	%	NOUN
easat-5717	114	19	worked	work	VERB
easat-5717	114	20	in	in	ADP
easat-5717	114	21	the	the	DET
easat-5717	114	22	private	private	ADJ
easat-5717	114	23	sector	sector	NOUN
easat-5717	114	24	.	.	PUNCT
easat-5717	115	1	afterward	afterward	ADV
easat-5717	115	2	,	,	PUNCT
easat-5717	115	3	this	this	DET
easat-5717	115	4	study	study	NOUN
easat-5717	115	5	first	first	ADV
easat-5717	115	6	conducts	conduct	VERB
easat-5717	115	7	measurement	measurement	NOUN
easat-5717	115	8	and	and	CCONJ
easat-5717	115	9	structural	structural	ADJ
easat-5717	115	10	model	model	NOUN
easat-5717	115	11	assessments	assessment	NOUN
easat-5717	115	12	—	—	PUNCT
easat-5717	115	13	the	the	DET
easat-5717	115	14	measurement	measurement	NOUN
easat-5717	115	15	model	model	NOUN
easat-5717	115	16	as	as	SCONJ
easat-5717	115	17	shown	show	VERB
easat-5717	115	18	in	in	ADP
easat-5717	115	19	table	table	NOUN
easat-5717	115	20	1	1	NUM
easat-5717	115	21	for	for	ADP
easat-5717	115	22	reliability	reliability	NOUN
easat-5717	115	23	and	and	CCONJ
easat-5717	115	24	convergent	convergent	NOUN
easat-5717	115	25	validity	validity	NOUN
easat-5717	115	26	.	.	PUNCT
easat-5717	116	1	table	table	NOUN
easat-5717	116	2	1	1	NUM
easat-5717	116	3	.	.	PUNCT
easat-5717	117	1	reliability	reliability	NOUN
easat-5717	117	2	and	and	CCONJ
easat-5717	117	3	convergent	convergent	NOUN
easat-5717	117	4	validity	validity	NOUN
easat-5717	117	5	.	.	PUNCT
easat-5717	118	1	constructs	construct	VERB
easat-5717	118	2	indicators	indicator	NOUN
easat-5717	118	3	outer	outer	ADJ
easat-5717	118	4	loading	loading	NOUN
easat-5717	118	5	alpha	alpha	NOUN
easat-5717	118	6	cr	cr	PROPN
easat-5717	118	7	(	(	PUNCT
easat-5717	118	8	rho_c	rho_c	PROPN
easat-5717	118	9	)	)	PUNCT
easat-5717	118	10	ave	ave	NOUN
easat-5717	118	11	entertainment	entertainment	NOUN
easat-5717	118	12	ent1	ent1	PROPN
easat-5717	118	13	0.905	0.905	NUM
easat-5717	118	14	0.773	0.773	NUM
easat-5717	118	15	0.898	0.898	NUM
easat-5717	118	16	0.815	0.815	NUM
easat-5717	118	17	ent2	ent2	VERB
easat-5717	118	18	0.901	0.901	NUM
easat-5717	118	19	customization	customization	NOUN
easat-5717	118	20	cus1	cus1	PROPN
easat-5717	118	21	0.900	0.900	NUM
easat-5717	118	22	0.784	0.784	NUM
easat-5717	118	23	0.903	0.903	NUM
easat-5717	118	24	0.822	0.822	NUM
easat-5717	118	25	cus2	cus2	NOUN
easat-5717	118	26	0.914	0.914	NUM
easat-5717	118	27	interaction	interaction	NOUN
easat-5717	118	28	int1	int1	NOUN
easat-5717	118	29	0.880	0.880	NUM
easat-5717	118	30	0.814	0.814	NUM
easat-5717	118	31	0.890	0.890	NUM
easat-5717	118	32	0.729	0.729	NUM
easat-5717	118	33	int2	int2	NOUN
easat-5717	118	34	0.851	0.851	NUM
easat-5717	118	35	int3	int3	NOUN
easat-5717	118	36	0.830	0.830	NUM
easat-5717	118	37	ewom	ewom	NOUN
easat-5717	118	38	ewo1	ewo1	NOUN
easat-5717	118	39	0.905	0.905	NUM
easat-5717	118	40	0.763	0.763	NUM
easat-5717	118	41	0.894	0.894	NUM
easat-5717	118	42	0.808	0.808	NUM
easat-5717	118	43	ewo2	ewo2	PROPN
easat-5717	118	44	0.892	0.892	NUM
easat-5717	118	45	trendiness	trendiness	NOUN
easat-5717	118	46	tre1	tre1	PROPN
easat-5717	118	47	0.880	0.880	NUM
easat-5717	118	48	0.711	0.711	NUM
easat-5717	118	49	0.874	0.874	NUM
easat-5717	118	50	0.775	0.775	NUM
easat-5717	118	51	tre2	tre2	PROPN
easat-5717	118	52	0.881	0.881	NUM
easat-5717	118	53	cognitive	cognitive	ADJ
easat-5717	118	54	engagement	engagement	NOUN
easat-5717	118	55	ce1	ce1	NOUN
easat-5717	118	56	0.876	0.876	NUM
easat-5717	118	57	0.735	0.735	NUM
easat-5717	118	58	0.883	0.883	NUM
easat-5717	118	59	0.790	0.790	NUM
easat-5717	118	60	ce2	ce2	NOUN
easat-5717	118	61	0.901	0.901	NUM
easat-5717	118	62	brand	brand	PROPN
easat-5717	118	63	trust	trust	PROPN
easat-5717	118	64	bt1	bt1	NOUN
easat-5717	118	65	0.836	0.836	NUM
easat-5717	118	66	0.783	0.783	NUM
easat-5717	118	67	0.873	0.873	NUM
easat-5717	118	68	0.697	0.697	NUM
easat-5717	118	69	bt2	bt2	NOUN
easat-5717	118	70	0.830	0.830	NUM
easat-5717	118	71	bt3	bt3	NOUN
easat-5717	118	72	0.838	0.838	NUM
easat-5717	118	73	brand	brand	NOUN
easat-5717	118	74	loyalty	loyalty	NOUN
easat-5717	118	75	bl1	bl1	NOUN
easat-5717	118	76	0.800	0.800	NUM
easat-5717	118	77	0.761	0.761	NUM
easat-5717	118	78	0.862	0.862	NUM
easat-5717	118	79	0.676	0.676	NUM
easat-5717	118	80	bl2	bl2	NOUN
easat-5717	118	81	0.831	0.831	NUM
easat-5717	118	82	bl3	bl3	NOUN
easat-5717	118	83	0.836	0.836	NUM
easat-5717	118	84	the	the	DET
easat-5717	118	85	results	result	NOUN
easat-5717	118	86	of	of	ADP
easat-5717	118	87	reliability	reliability	NOUN
easat-5717	118	88	and	and	CCONJ
easat-5717	118	89	convergent	convergent	NOUN
easat-5717	118	90	validity	validity	NOUN
easat-5717	118	91	show	show	VERB
easat-5717	118	92	that	that	SCONJ
easat-5717	118	93	they	they	PRON
easat-5717	118	94	are	be	AUX
easat-5717	118	95	reliable	reliable	ADJ
easat-5717	118	96	and	and	CCONJ
easat-5717	118	97	valid	valid	ADJ
easat-5717	118	98	as	as	SCONJ
easat-5717	118	99	they	they	PRON
easat-5717	118	100	meet	meet	VERB
easat-5717	118	101	the	the	DET
easat-5717	118	102	threshold	threshold	NOUN
easat-5717	118	103	set	set	VERB
easat-5717	118	104	by	by	ADP
easat-5717	118	105	hair	hair	NOUN
easat-5717	118	106	,	,	PUNCT
easat-5717	118	107	et	et	PROPN
easat-5717	118	108	al	al	PROPN
easat-5717	118	109	.	.	PUNCT
easat-5717	119	1	[	[	X
easat-5717	119	2	28	28	NUM
easat-5717	119	3	]	]	PUNCT
easat-5717	119	4	.	.	PUNCT
easat-5717	120	1	moreover	moreover	ADV
easat-5717	120	2	,	,	PUNCT
easat-5717	120	3	the	the	DET
easat-5717	120	4	measurement	measurement	NOUN
easat-5717	120	5	model	model	NOUN
easat-5717	120	6	also	also	ADV
easat-5717	120	7	tests	test	VERB
easat-5717	120	8	the	the	DET
easat-5717	120	9	discriminant	discriminant	ADJ
easat-5717	120	10	validity	validity	NOUN
easat-5717	120	11	.	.	PUNCT
easat-5717	121	1	these	these	PRON
easat-5717	121	2	are	be	AUX
easat-5717	121	3	shown	show	VERB
easat-5717	121	4	in	in	ADP
easat-5717	121	5	table	table	NOUN
easat-5717	121	6	2	2	NUM
easat-5717	121	7	for	for	ADP
easat-5717	121	8	fornell	fornell	NOUN
easat-5717	121	9	-	-	PUNCT
easat-5717	121	10	larcker	larcker	NOUN
easat-5717	121	11	and	and	CCONJ
easat-5717	121	12	table	table	NOUN
easat-5717	121	13	3	3	NUM
easat-5717	121	14	for	for	ADP
easat-5717	121	15	htmt	htmt	NOUN
easat-5717	121	16	.	.	PUNCT
easat-5717	122	1	table	table	NOUN
easat-5717	122	2	2	2	NUM
easat-5717	122	3	.	.	X
easat-5717	122	4	fornell	fornell	NOUN
easat-5717	122	5	and	and	CCONJ
easat-5717	122	6	larcker	larcker	NOUN
easat-5717	122	7	of	of	ADP
easat-5717	122	8	discriminant	discriminant	ADJ
easat-5717	122	9	validity	validity	NOUN
easat-5717	122	10	.	.	PUNCT
easat-5717	123	1	bl	bl	PROPN
easat-5717	123	2	bt	bt	PROPN
easat-5717	123	3	ce	ce	PROPN
easat-5717	123	4	cus	cus	PROPN
easat-5717	123	5	ent	ent	PROPN
easat-5717	123	6	ewo	ewo	PROPN
easat-5717	123	7	int	int	PROPN
easat-5717	123	8	tre	tre	PROPN
easat-5717	123	9	bl	bl	PROPN
easat-5717	123	10	0.822	0.822	NUM
easat-5717	123	11	bt	bt	NOUN
easat-5717	123	12	0.575	0.575	NUM
easat-5717	123	13	0.835	0.835	NUM
easat-5717	123	14	ce	ce	PROPN
easat-5717	123	15	0.400	0.400	NUM
easat-5717	123	16	0.365	0.365	NUM
easat-5717	123	17	0.889	0.889	NUM
easat-5717	123	18	cus	cus	NOUN
easat-5717	123	19	0.452	0.452	NUM
easat-5717	123	20	0.426	0.426	NUM
easat-5717	123	21	0.301	0.301	NUM
easat-5717	123	22	0.907	0.907	NUM
easat-5717	123	23	ent	ent	NOUN
easat-5717	123	24	0.411	0.411	NUM
easat-5717	123	25	0.396	0.396	NUM
easat-5717	123	26	0.362	0.362	NUM
easat-5717	123	27	0.602	0.602	NUM
easat-5717	123	28	0.903	0.903	NUM
easat-5717	123	29	ewo	ewo	NOUN
easat-5717	123	30	0.401	0.401	NUM
easat-5717	123	31	0.405	0.405	NUM
easat-5717	123	32	0.392	0.392	NUM
easat-5717	123	33	0.595	0.595	NUM
easat-5717	123	34	0.606	0.606	NUM
easat-5717	123	35	0.899	0.899	NUM
easat-5717	123	36	int	int	NOUN
easat-5717	123	37	0.377	0.377	NUM
easat-5717	123	38	0.326	0.326	NUM
easat-5717	123	39	0.300	0.300	NUM
easat-5717	123	40	0.600	0.600	NUM
easat-5717	123	41	0.607	0.607	NUM
easat-5717	123	42	0.580	0.580	NUM
easat-5717	123	43	0.854	0.854	NUM
easat-5717	123	44	tre	tre	NOUN
easat-5717	123	45	0.448	0.448	NUM
easat-5717	123	46	0.392	0.392	NUM
easat-5717	123	47	0.410	0.410	NUM
easat-5717	123	48	0.521	0.521	NUM
easat-5717	123	49	0.470	0.470	NUM
easat-5717	123	50	0.526	0.526	NUM
easat-5717	123	51	0.480	0.480	NUM
easat-5717	123	52	0.881	0.881	NUM
easat-5717	123	53	1912	1912	NUM
easat-5717	123	54	edelweiss	edelweiss	PROPN
easat-5717	123	55	applied	apply	VERB
easat-5717	123	56	science	science	NOUN
easat-5717	123	57	and	and	CCONJ
easat-5717	123	58	technology	technology	NOUN
easat-5717	123	59	issn	issn	PROPN
easat-5717	123	60	:	:	PUNCT
easat-5717	123	61	2576	2576	NUM
easat-5717	123	62	-	-	SYM
easat-5717	123	63	8484	8484	NUM
easat-5717	123	64	vol	vol	NOUN
easat-5717	123	65	.	.	PROPN
easat-5717	124	1	9	9	NUM
easat-5717	124	2	,	,	PUNCT
easat-5717	124	3	no	no	INTJ
easat-5717	124	4	.	.	NOUN
easat-5717	125	1	3	3	NUM
easat-5717	125	2	:	:	SYM
easat-5717	125	3	1908	1908	NUM
easat-5717	125	4	-	-	SYM
easat-5717	125	5	1915	1915	NUM
easat-5717	125	6	,	,	PUNCT
easat-5717	125	7	2025	2025	NUM
easat-5717	125	8	doi	doi	NOUN
easat-5717	125	9	:	:	PUNCT
easat-5717	125	10	10.55214/25768484.v9i3.5717	10.55214/25768484.v9i3.5717	NUM
easat-5717	125	11	©	©	PROPN
easat-5717	125	12	2025	2025	NUM
easat-5717	125	13	by	by	ADP
easat-5717	125	14	the	the	DET
easat-5717	125	15	authors	author	NOUN
easat-5717	125	16	;	;	PUNCT
easat-5717	126	1	licensee	licensee	PROPN
easat-5717	126	2	learning	learn	VERB
easat-5717	126	3	gate	gate	NOUN
easat-5717	126	4	table	table	NOUN
easat-5717	126	5	3	3	NUM
easat-5717	126	6	.	.	PUNCT
easat-5717	126	7	htmt	htmt	NOUN
easat-5717	126	8	of	of	ADP
easat-5717	126	9	discriminant	discriminant	ADJ
easat-5717	126	10	validity	validity	NOUN
easat-5717	126	11	.	.	PUNCT
easat-5717	127	1	all	all	PRON
easat-5717	127	2	of	of	ADP
easat-5717	127	3	the	the	DET
easat-5717	127	4	results	result	NOUN
easat-5717	127	5	in	in	ADP
easat-5717	127	6	table	table	NOUN
easat-5717	127	7	2	2	NUM
easat-5717	127	8	and	and	CCONJ
easat-5717	127	9	table	table	NOUN
easat-5717	127	10	3	3	NUM
easat-5717	127	11	for	for	ADP
easat-5717	127	12	discriminant	discriminant	ADJ
easat-5717	127	13	validity	validity	NOUN
easat-5717	127	14	have	have	AUX
easat-5717	127	15	met	meet	VERB
easat-5717	127	16	the	the	DET
easat-5717	127	17	threshold	threshold	NOUN
easat-5717	127	18	by	by	ADP
easat-5717	127	19	hair	hair	NOUN
easat-5717	127	20	,	,	PUNCT
easat-5717	127	21	et	et	PROPN
easat-5717	127	22	al	al	PROPN
easat-5717	127	23	.	.	PUNCT
easat-5717	128	1	[	[	X
easat-5717	128	2	28	28	NUM
easat-5717	128	3	]	]	PUNCT
easat-5717	128	4	indicating	indicate	VERB
easat-5717	128	5	that	that	SCONJ
easat-5717	128	6	they	they	PRON
easat-5717	128	7	are	be	AUX
easat-5717	128	8	valid	valid	ADJ
easat-5717	128	9	.	.	PUNCT
easat-5717	129	1	furthermore	furthermore	ADV
easat-5717	129	2	,	,	PUNCT
easat-5717	129	3	figure	figure	VERB
easat-5717	129	4	2	2	NUM
easat-5717	129	5	presents	present	VERB
easat-5717	129	6	the	the	DET
easat-5717	129	7	structural	structural	ADJ
easat-5717	129	8	model	model	NOUN
easat-5717	129	9	.	.	PUNCT
easat-5717	130	1	r2	r2	PROPN
easat-5717	130	2	values	value	NOUN
easat-5717	130	3	to	to	PART
easat-5717	130	4	assess	assess	VERB
easat-5717	130	5	its	its	PRON
easat-5717	130	6	explanatory	explanatory	ADJ
easat-5717	130	7	power	power	NOUN
easat-5717	130	8	,	,	PUNCT
easat-5717	130	9	suggest	suggest	VERB
easat-5717	130	10	that	that	SCONJ
easat-5717	130	11	42.2	42.2	NUM
easat-5717	130	12	%	%	NOUN
easat-5717	130	13	bl	bl	NOUN
easat-5717	130	14	can	can	AUX
easat-5717	130	15	be	be	AUX
easat-5717	130	16	explained	explain	VERB
easat-5717	130	17	(	(	PUNCT
easat-5717	130	18	r2	r2	PROPN
easat-5717	130	19	=	=	PUNCT
easat-5717	130	20	0.422	0.422	NUM
easat-5717	130	21	)	)	PUNCT
easat-5717	130	22	,	,	PUNCT
easat-5717	130	23	23.7	23.7	NUM
easat-5717	130	24	%	%	NOUN
easat-5717	130	25	bt	bt	NOUN
easat-5717	130	26	can	can	AUX
easat-5717	130	27	be	be	AUX
easat-5717	130	28	explained	explain	VERB
easat-5717	130	29	(	(	PUNCT
easat-5717	130	30	r2	r2	PROPN
easat-5717	130	31	=	=	PUNCT
easat-5717	130	32	0.237	0.237	NUM
easat-5717	130	33	)	)	PUNCT
easat-5717	130	34	,	,	PUNCT
easat-5717	130	35	and	and	CCONJ
easat-5717	130	36	19.5	19.5	NUM
easat-5717	130	37	%	%	NOUN
easat-5717	130	38	ce	ce	PROPN
easat-5717	130	39	can	can	AUX
easat-5717	130	40	be	be	AUX
easat-5717	130	41	described	describe	VERB
easat-5717	130	42	(	(	PUNCT
easat-5717	130	43	r2	r2	PROPN
easat-5717	130	44	=	=	NOUN
easat-5717	130	45	0.195	0.195	NUM
easat-5717	130	46	)	)	PUNCT
easat-5717	130	47	.	.	PUNCT
easat-5717	131	1	we	we	PRON
easat-5717	131	2	assessed	assess	VERB
easat-5717	131	3	the	the	DET
easat-5717	131	4	model	model	NOUN
easat-5717	131	5	’s	’s	PART
easat-5717	131	6	predictive	predictive	ADJ
easat-5717	131	7	relevance	relevance	NOUN
easat-5717	131	8	using	use	VERB
easat-5717	131	9	the	the	DET
easat-5717	131	10	q2	q2	NOUN
easat-5717	131	11	value	value	NOUN
easat-5717	131	12	.	.	PUNCT
easat-5717	132	1	the	the	DET
easat-5717	132	2	results	result	NOUN
easat-5717	132	3	show	show	VERB
easat-5717	132	4	that	that	SCONJ
easat-5717	132	5	all	all	DET
easat-5717	132	6	q2	q2	NOUN
easat-5717	132	7	values	value	NOUN
easat-5717	132	8	greater	great	ADJ
easat-5717	132	9	than	than	ADP
easat-5717	132	10	zero	zero	NUM
easat-5717	132	11	(	(	PUNCT
easat-5717	132	12	bl	bl	PROPN
easat-5717	132	13	=	=	SYM
easat-5717	132	14	0.267	0.267	NUM
easat-5717	132	15	,	,	PUNCT
easat-5717	132	16	bt	bt	X
easat-5717	132	17	=	=	PROPN
easat-5717	132	18	0.230	0.230	NUM
easat-5717	132	19	,	,	PUNCT
easat-5717	132	20	cog	cog	NOUN
easat-5717	132	21	=	=	PROPN
easat-5717	132	22	0.187	0.187	NUM
easat-5717	132	23	)	)	PUNCT
easat-5717	132	24	,	,	PUNCT
easat-5717	132	25	support	support	VERB
easat-5717	132	26	the	the	DET
easat-5717	132	27	conclusion	conclusion	NOUN
easat-5717	132	28	that	that	SCONJ
easat-5717	132	29	the	the	DET
easat-5717	132	30	constructs	construct	NOUN
easat-5717	132	31	exhibit	exhibit	VERB
easat-5717	132	32	satisfactory	satisfactory	ADJ
easat-5717	132	33	predictive	predictive	ADJ
easat-5717	132	34	relevance	relevance	NOUN
easat-5717	132	35	.	.	PUNCT
easat-5717	133	1	the	the	DET
easat-5717	133	2	goodness	goodness	NOUN
easat-5717	133	3	of	of	ADP
easat-5717	133	4	fit	fit	NOUN
easat-5717	133	5	for	for	ADP
easat-5717	133	6	the	the	DET
easat-5717	133	7	model	model	NOUN
easat-5717	133	8	was	be	AUX
easat-5717	133	9	further	far	ADV
easat-5717	133	10	assessed	assess	VERB
easat-5717	133	11	,	,	PUNCT
easat-5717	133	12	yielding	yield	VERB
easat-5717	133	13	a	a	DET
easat-5717	133	14	value	value	NOUN
easat-5717	133	15	of	of	ADP
easat-5717	133	16	0.064	0.064	NUM
easat-5717	133	17	.	.	PUNCT
easat-5717	134	1	therefore	therefore	ADV
easat-5717	134	2	,	,	PUNCT
easat-5717	134	3	the	the	DET
easat-5717	134	4	model	model	NOUN
easat-5717	134	5	exhibits	exhibit	VERB
easat-5717	134	6	a	a	DET
easat-5717	134	7	good	good	ADJ
easat-5717	134	8	fit	fit	NOUN
easat-5717	134	9	.	.	PUNCT
easat-5717	135	1	figure	figure	NOUN
easat-5717	135	2	2	2	NUM
easat-5717	135	3	.	.	PUNCT
easat-5717	135	4	result	result	NOUN
easat-5717	135	5	of	of	ADP
easat-5717	135	6	structural	structural	ADJ
easat-5717	135	7	model	model	NOUN
easat-5717	135	8	.	.	PUNCT
easat-5717	136	1	a	a	DET
easat-5717	136	2	detailed	detailed	ADJ
easat-5717	136	3	analysis	analysis	NOUN
easat-5717	136	4	of	of	ADP
easat-5717	136	5	the	the	DET
easat-5717	136	6	results	result	NOUN
easat-5717	136	7	shows	show	VERB
easat-5717	136	8	that	that	SCONJ
easat-5717	136	9	hypothesis	hypothesis	NOUN
easat-5717	136	10	testing	testing	NOUN
easat-5717	136	11	was	be	AUX
easat-5717	136	12	conducted	conduct	VERB
easat-5717	136	13	using	use	VERB
easat-5717	136	14	bootstrapping	bootstrapping	NOUN
easat-5717	136	15	.	.	PUNCT
easat-5717	137	1	the	the	DET
easat-5717	137	2	results	result	NOUN
easat-5717	137	3	are	be	AUX
easat-5717	137	4	presented	present	VERB
easat-5717	137	5	in	in	ADP
easat-5717	137	6	table	table	NOUN
easat-5717	137	7	4	4	NUM
easat-5717	137	8	for	for	ADP
easat-5717	137	9	direct	direct	ADJ
easat-5717	137	10	effects	effect	NOUN
easat-5717	137	11	and	and	CCONJ
easat-5717	137	12	table	table	NOUN
easat-5717	137	13	5	5	NUM
easat-5717	137	14	for	for	ADP
easat-5717	137	15	indirect	indirect	ADJ
easat-5717	137	16	effects	effect	NOUN
easat-5717	137	17	.	.	PUNCT
easat-5717	138	1	table	table	NOUN
easat-5717	138	2	4	4	NUM
easat-5717	138	3	.	.	PUNCT
easat-5717	139	1	direct	direct	ADJ
easat-5717	139	2	effect	effect	NOUN
easat-5717	139	3	results	result	NOUN
easat-5717	139	4	.	.	PUNCT
easat-5717	140	1	direct	direct	ADJ
easat-5717	140	2	effect	effect	NOUN
easat-5717	140	3	original	original	ADJ
easat-5717	140	4	sample	sample	NOUN
easat-5717	140	5	t	t	NOUN
easat-5717	140	6	-	-	PUNCT
easat-5717	140	7	stat	stat	NOUN
easat-5717	140	8	p	p	ADJ
easat-5717	140	9	-	-	PUNCT
easat-5717	140	10	value	value	NOUN
easat-5717	140	11	decision	decision	NOUN
easat-5717	140	12	h1	h1	NOUN
easat-5717	140	13	:	:	PUNCT
easat-5717	140	14	smm	smm	PROPN
easat-5717	140	15	-	-	PUNCT
easat-5717	140	16	>	>	X
easat-5717	140	17	ce	ce	X
easat-5717	140	18	0.442	0.442	NUM
easat-5717	140	19	9.399	9.399	NUM
easat-5717	140	20	0.000	0.000	NUM
easat-5717	140	21	accept	accept	PROPN
easat-5717	140	22	h2	h2	NOUN
easat-5717	140	23	:	:	PUNCT
easat-5717	140	24	smm	smm	NOUN
easat-5717	140	25	-	-	PUNCT
easat-5717	140	26	>	>	X
easat-5717	140	27	bl	bl	NOUN
easat-5717	140	28	0.270	0.270	NUM
easat-5717	140	29	5.458	5.458	NUM
easat-5717	140	30	0.000	0.000	NUM
easat-5717	140	31	accept	accept	VERB
easat-5717	140	32	h3	h3	NOUN
easat-5717	140	33	:	:	PUNCT
easat-5717	140	34	smm	smm	NOUN
easat-5717	140	35	-	-	PUNCT
easat-5717	140	36	>	>	X
easat-5717	140	37	bt	bt	NOUN
easat-5717	140	38	0.486	0.486	NUM
easat-5717	140	39	11.138	11.138	NUM
easat-5717	140	40	0.000	0.000	NUM
easat-5717	140	41	accept	accept	VERB
easat-5717	140	42	h4	h4	PROPN
easat-5717	140	43	:	:	PUNCT
easat-5717	140	44	ce	ce	PROPN
easat-5717	140	45	-	-	PROPN
easat-5717	140	46	>	>	X
easat-5717	140	47	bl	bl	PROPN
easat-5717	140	48	0.136	0.136	NUM
easat-5717	140	49	2.368	2.368	NUM
easat-5717	140	50	0.009	0.009	NUM
easat-5717	140	51	accept	accept	VERB
easat-5717	140	52	h5	h5	PROPN
easat-5717	140	53	:	:	PUNCT
easat-5717	140	54	bt	bt	NOUN
easat-5717	140	55	-	-	PUNCT
easat-5717	140	56	>	>	X
easat-5717	140	57	bl	bl	PROPN
easat-5717	140	58	0.394	0.394	NUM
easat-5717	140	59	7.705	7.705	NUM
easat-5717	140	60	0.000	0.000	NUM
easat-5717	140	61	accept	accept	VERB
easat-5717	140	62	bl	bl	PROPN
easat-5717	140	63	bt	bt	PROPN
easat-5717	140	64	ce	ce	PROPN
easat-5717	140	65	cus	cus	PROPN
easat-5717	140	66	ent	ent	PROPN
easat-5717	140	67	ewo	ewo	PROPN
easat-5717	140	68	int	int	PROPN
easat-5717	140	69	tre	tre	PROPN
easat-5717	140	70	bl	bl	PROPN
easat-5717	140	71	bt	bt	PROPN
easat-5717	140	72	0.742	0.742	NUM
easat-5717	140	73	ce	ce	PROPN
easat-5717	140	74	0.534	0.534	NUM
easat-5717	140	75	0.481	0.481	NUM
easat-5717	140	76	cus	cus	NOUN
easat-5717	140	77	0.584	0.584	NUM
easat-5717	140	78	0.542	0.542	NUM
easat-5717	140	79	0.396	0.396	NUM
easat-5717	140	80	ent	ent	NOUN
easat-5717	140	81	0.535	0.535	NUM
easat-5717	140	82	0.508	0.508	NUM
easat-5717	140	83	0.477	0.477	NUM
easat-5717	140	84	0.773	0.773	NUM
easat-5717	140	85	ewo	ewo	NOUN
easat-5717	140	86	0.525	0.525	NUM
easat-5717	140	87	0.522	0.522	NUM
easat-5717	140	88	0.525	0.525	NUM
easat-5717	140	89	0.769	0.769	NUM
easat-5717	140	90	0.788	0.788	NUM
easat-5717	140	91	int	int	NOUN
easat-5717	140	92	0.480	0.480	NUM
easat-5717	140	93	0.406	0.406	NUM
easat-5717	140	94	0.390	0.390	NUM
easat-5717	140	95	0.753	0.753	NUM
easat-5717	140	96	0.765	0.765	NUM
easat-5717	140	97	0.737	0.737	NUM
easat-5717	140	98	tre	tre	NOUN
easat-5717	140	99	0.610	0.610	NUM
easat-5717	140	100	0.523	0.523	NUM
easat-5717	140	101	0.565	0.565	NUM
easat-5717	140	102	0.700	0.700	NUM
easat-5717	140	103	0.634	0.634	NUM
easat-5717	140	104	0.716	0.716	NUM
easat-5717	140	105	0.632	0.632	NUM
easat-5717	140	106	1913	1913	NUM
easat-5717	140	107	edelweiss	edelweiss	PROPN
easat-5717	140	108	applied	apply	VERB
easat-5717	140	109	science	science	NOUN
easat-5717	140	110	and	and	CCONJ
easat-5717	140	111	technology	technology	NOUN
easat-5717	140	112	issn	issn	PROPN
easat-5717	140	113	:	:	PUNCT
easat-5717	140	114	2576	2576	NUM
easat-5717	140	115	-	-	SYM
easat-5717	140	116	8484	8484	NUM
easat-5717	140	117	vol	vol	NOUN
easat-5717	140	118	.	.	PROPN
easat-5717	141	1	9	9	NUM
easat-5717	141	2	,	,	PUNCT
easat-5717	141	3	no	no	INTJ
easat-5717	141	4	.	.	NOUN
easat-5717	142	1	3	3	NUM
easat-5717	142	2	:	:	SYM
easat-5717	142	3	1908	1908	NUM
easat-5717	142	4	-	-	SYM
easat-5717	142	5	1915	1915	NUM
easat-5717	142	6	,	,	PUNCT
easat-5717	142	7	2025	2025	NUM
easat-5717	142	8	doi	doi	NOUN
easat-5717	142	9	:	:	PUNCT
easat-5717	142	10	10.55214/25768484.v9i3.5717	10.55214/25768484.v9i3.5717	NUM
easat-5717	142	11	©	©	PROPN
easat-5717	142	12	2025	2025	NUM
easat-5717	142	13	by	by	ADP
easat-5717	142	14	the	the	DET
easat-5717	142	15	authors	author	NOUN
easat-5717	142	16	;	;	PUNCT
easat-5717	142	17	licensee	licensee	PROPN
easat-5717	142	18	learning	learn	VERB
easat-5717	142	19	gate	gate	NOUN
easat-5717	142	20	table	table	NOUN
easat-5717	142	21	5	5	NUM
easat-5717	142	22	.	.	PUNCT
easat-5717	142	23	indirect	indirect	ADJ
easat-5717	142	24	effect	effect	NOUN
easat-5717	142	25	results	result	NOUN
easat-5717	142	26	.	.	PUNCT
easat-5717	143	1	indirect	indirect	ADJ
easat-5717	143	2	effect	effect	NOUN
easat-5717	143	3	original	original	ADJ
easat-5717	143	4	sample	sample	NOUN
easat-5717	143	5	t	t	NOUN
easat-5717	143	6	-	-	PUNCT
easat-5717	143	7	stat	stat	NOUN
easat-5717	143	8	p	p	ADJ
easat-5717	143	9	-	-	PUNCT
easat-5717	143	10	value	value	NOUN
easat-5717	143	11	decision	decision	NOUN
easat-5717	143	12	mediation	mediation	NOUN
easat-5717	143	13	h4a	h4a	NOUN
easat-5717	143	14	:	:	PUNCT
easat-5717	143	15	smm	smm	PROPN
easat-5717	143	16	-	-	PUNCT
easat-5717	143	17	>	>	X
easat-5717	143	18	ce	ce	PROPN
easat-5717	143	19	-	-	PUNCT
easat-5717	143	20	>	>	X
easat-5717	143	21	bl	bl	PROPN
easat-5717	143	22	0.060	0.060	NUM
easat-5717	143	23	2.278	2.278	NUM
easat-5717	143	24	0.011	0.011	NUM
easat-5717	143	25	accept	accept	VERB
easat-5717	143	26	partial	partial	ADJ
easat-5717	143	27	h5a	h5a	NOUN
easat-5717	143	28	:	:	PUNCT
easat-5717	143	29	smm-	smm-	X
easat-5717	143	30	>	>	X
easat-5717	143	31	bt	bt	PROPN
easat-5717	143	32	-	-	PUNCT
easat-5717	143	33	>	>	X
easat-5717	143	34	bl	bl	PROPN
easat-5717	143	35	0.192	0.192	NUM
easat-5717	143	36	6.456	6.456	NUM
easat-5717	143	37	0.000	0.000	NUM
easat-5717	143	38	accept	accept	VERB
easat-5717	143	39	partial	partial	ADJ
easat-5717	143	40	the	the	DET
easat-5717	143	41	hypotheses	hypothesis	NOUN
easat-5717	143	42	testing	testing	NOUN
easat-5717	143	43	results	result	NOUN
easat-5717	143	44	confirm	confirm	VERB
easat-5717	143	45	that	that	SCONJ
easat-5717	143	46	h1	h1	NOUN
easat-5717	143	47	to	to	PART
easat-5717	143	48	h5	h5	PROPN
easat-5717	143	49	are	be	AUX
easat-5717	143	50	accepted	accept	VERB
easat-5717	143	51	,	,	PUNCT
easat-5717	143	52	as	as	SCONJ
easat-5717	143	53	all	all	DET
easat-5717	143	54	path	path	NOUN
easat-5717	143	55	coefficients	coefficient	NOUN
easat-5717	143	56	are	be	AUX
easat-5717	143	57	positive	positive	ADJ
easat-5717	143	58	,	,	PUNCT
easat-5717	143	59	t	t	NOUN
easat-5717	143	60	-	-	PUNCT
easat-5717	143	61	stat	stat	NOUN
easat-5717	143	62	>	>	X
easat-5717	143	63	1.65	1.65	NUM
easat-5717	143	64	,	,	PUNCT
easat-5717	143	65	and	and	CCONJ
easat-5717	143	66	p	p	X
easat-5717	143	67	-	-	PUNCT
easat-5717	143	68	value	value	NOUN
easat-5717	143	69	<	<	X
easat-5717	143	70	0.05	0.05	NUM
easat-5717	143	71	.	.	PUNCT
easat-5717	144	1	this	this	PRON
easat-5717	144	2	indicates	indicate	VERB
easat-5717	144	3	that	that	SCONJ
easat-5717	144	4	smm	smm	NOUN
easat-5717	144	5	positively	positively	ADV
easat-5717	144	6	affects	affect	VERB
easat-5717	144	7	ce	ce	PROPN
easat-5717	144	8	(	(	PUNCT
easat-5717	144	9	h1	h1	PROPN
easat-5717	144	10	)	)	PUNCT
easat-5717	144	11	,	,	PUNCT
easat-5717	144	12	bl	bl	PROPN
easat-5717	144	13	(	(	PUNCT
easat-5717	144	14	h2	h2	PROPN
easat-5717	144	15	)	)	PUNCT
easat-5717	144	16	,	,	PUNCT
easat-5717	144	17	and	and	CCONJ
easat-5717	144	18	bt	bt	PROPN
easat-5717	144	19	(	(	PUNCT
easat-5717	144	20	h3	h3	NOUN
easat-5717	144	21	)	)	PUNCT
easat-5717	144	22	.	.	PUNCT
easat-5717	145	1	in	in	ADP
easat-5717	145	2	addition	addition	NOUN
easat-5717	145	3	,	,	PUNCT
easat-5717	145	4	ce	ce	PROPN
easat-5717	145	5	and	and	CCONJ
easat-5717	145	6	bt	bt	PROPN
easat-5717	145	7	also	also	ADV
easat-5717	145	8	positively	positively	ADV
easat-5717	145	9	affect	affect	VERB
easat-5717	145	10	bl	bl	PROPN
easat-5717	146	1	(	(	PUNCT
easat-5717	146	2	h4	h4	NOUN
easat-5717	146	3	and	and	CCONJ
easat-5717	146	4	h5	h5	NOUN
easat-5717	146	5	)	)	PUNCT
easat-5717	146	6	.	.	PUNCT
easat-5717	147	1	these	these	DET
easat-5717	147	2	findings	finding	NOUN
easat-5717	147	3	align	align	VERB
easat-5717	147	4	with	with	ADP
easat-5717	147	5	previous	previous	ADJ
easat-5717	147	6	studies	study	NOUN
easat-5717	147	7	,	,	PUNCT
easat-5717	147	8	which	which	PRON
easat-5717	147	9	found	find	VERB
easat-5717	147	10	that	that	SCONJ
easat-5717	147	11	smm	smm	NOUN
easat-5717	147	12	positively	positively	ADV
easat-5717	147	13	affects	affect	VERB
easat-5717	147	14	ce	ce	PROPN
easat-5717	147	15	and	and	CCONJ
easat-5717	147	16	ce	ce	PROPN
easat-5717	147	17	positively	positively	ADV
easat-5717	147	18	affects	affect	VERB
easat-5717	147	19	bl	bl	PROPN
easat-5717	148	1	[	[	X
easat-5717	148	2	9	9	NUM
easat-5717	148	3	]	]	PUNCT
easat-5717	148	4	.	.	PUNCT
easat-5717	149	1	smm	smm	PROPN
easat-5717	149	2	positively	positively	ADV
easat-5717	149	3	affects	affect	VERB
easat-5717	149	4	bt	bt	NOUN
easat-5717	150	1	[	[	X
easat-5717	150	2	6	6	NUM
easat-5717	150	3	,	,	PUNCT
easat-5717	150	4	7	7	NUM
easat-5717	150	5	,	,	PUNCT
easat-5717	150	6	26	26	NUM
easat-5717	150	7	,	,	PUNCT
easat-5717	150	8	29	29	NUM
easat-5717	150	9	]	]	PUNCT
easat-5717	150	10	.	.	PUNCT
easat-5717	151	1	smm	smm	PROPN
easat-5717	151	2	positively	positively	ADV
easat-5717	151	3	affects	affect	VERB
easat-5717	151	4	bl	bl	PROPN
easat-5717	152	1	[	[	X
easat-5717	152	2	6	6	NUM
easat-5717	152	3	,	,	PUNCT
easat-5717	152	4	7	7	NUM
easat-5717	152	5	,	,	PUNCT
easat-5717	152	6	9	9	NUM
easat-5717	152	7	,	,	PUNCT
easat-5717	152	8	26	26	NUM
easat-5717	152	9	,	,	PUNCT
easat-5717	152	10	30	30	NUM
easat-5717	152	11	]	]	PUNCT
easat-5717	152	12	.	.	PUNCT
easat-5717	153	1	bt	bt	PROPN
easat-5717	153	2	positively	positively	ADV
easat-5717	153	3	affects	affect	VERB
easat-5717	153	4	bl	bl	PROPN
easat-5717	154	1	[	[	X
easat-5717	154	2	6	6	NUM
easat-5717	154	3	,	,	PUNCT
easat-5717	154	4	7	7	NUM
easat-5717	154	5	,	,	PUNCT
easat-5717	154	6	25	25	NUM
easat-5717	154	7	,	,	PUNCT
easat-5717	154	8	26	26	NUM
easat-5717	154	9	]	]	PUNCT
easat-5717	154	10	.	.	PUNCT
easat-5717	155	1	this	this	DET
easat-5717	155	2	study	study	NOUN
easat-5717	155	3	also	also	ADV
easat-5717	155	4	confirms	confirm	VERB
easat-5717	155	5	that	that	SCONJ
easat-5717	155	6	ce	ce	PROPN
easat-5717	155	7	mediates	mediate	VERB
easat-5717	155	8	the	the	DET
easat-5717	155	9	relationship	relationship	NOUN
easat-5717	155	10	between	between	ADP
easat-5717	155	11	smm	smm	NOUN
easat-5717	155	12	and	and	CCONJ
easat-5717	155	13	bl	bl	INTJ
easat-5717	155	14	,	,	PUNCT
easat-5717	155	15	consistent	consistent	ADJ
easat-5717	155	16	with	with	ADP
easat-5717	155	17	aljuhmani	aljuhmani	NOUN
easat-5717	155	18	,	,	PUNCT
easat-5717	155	19	et	et	PROPN
easat-5717	155	20	al	al	PROPN
easat-5717	155	21	.	.	PUNCT
easat-5717	156	1	[	[	X
easat-5717	156	2	9	9	NUM
easat-5717	156	3	]	]	PUNCT
easat-5717	156	4	.	.	PUNCT
easat-5717	157	1	this	this	PRON
easat-5717	157	2	reinforces	reinforce	VERB
easat-5717	157	3	the	the	DET
easat-5717	157	4	importance	importance	NOUN
easat-5717	157	5	of	of	ADP
easat-5717	157	6	cognitive	cognitive	ADJ
easat-5717	157	7	engagement	engagement	NOUN
easat-5717	157	8	in	in	ADP
easat-5717	157	9	customer	customer	NOUN
easat-5717	157	10	-	-	PUNCT
easat-5717	157	11	brand	brand	NOUN
easat-5717	157	12	interactions	interaction	NOUN
easat-5717	157	13	.	.	PUNCT
easat-5717	158	1	additionally	additionally	ADV
easat-5717	158	2	,	,	PUNCT
easat-5717	158	3	bt	bt	VERB
easat-5717	158	4	as	as	ADP
easat-5717	158	5	a	a	DET
easat-5717	158	6	mediator	mediator	NOUN
easat-5717	158	7	between	between	ADP
easat-5717	158	8	smm	smm	NOUN
easat-5717	158	9	and	and	CCONJ
easat-5717	158	10	bl	bl	VERB
easat-5717	159	1	[	[	X
easat-5717	159	2	6	6	NUM
easat-5717	159	3	,	,	PUNCT
easat-5717	159	4	26	26	NUM
easat-5717	159	5	]	]	PUNCT
easat-5717	159	6	.	.	PUNCT
easat-5717	160	1	therefore	therefore	ADV
easat-5717	160	2	,	,	PUNCT
easat-5717	160	3	ce	ce	PROPN
easat-5717	160	4	and	and	CCONJ
easat-5717	160	5	bt	bt	PROPN
easat-5717	160	6	play	play	VERB
easat-5717	160	7	a	a	DET
easat-5717	160	8	significant	significant	ADJ
easat-5717	160	9	role	role	NOUN
easat-5717	160	10	in	in	ADP
easat-5717	160	11	mediating	mediate	VERB
easat-5717	160	12	the	the	DET
easat-5717	160	13	relationship	relationship	NOUN
easat-5717	160	14	between	between	ADP
easat-5717	160	15	smm	smm	NOUN
easat-5717	160	16	and	and	CCONJ
easat-5717	160	17	bl	bl	PROPN
easat-5717	160	18	(	(	PUNCT
easat-5717	160	19	h4a	h4a	PROPN
easat-5717	160	20	and	and	CCONJ
easat-5717	160	21	h5a	h5a	NOUN
easat-5717	160	22	are	be	AUX
easat-5717	160	23	accepted	accept	VERB
easat-5717	160	24	)	)	PUNCT
easat-5717	160	25	.	.	PUNCT
easat-5717	161	1	all	all	DET
easat-5717	161	2	these	these	DET
easat-5717	161	3	accepted	accept	VERB
easat-5717	161	4	hypotheses	hypothesis	NOUN
easat-5717	161	5	show	show	VERB
easat-5717	161	6	that	that	SCONJ
easat-5717	161	7	the	the	DET
easat-5717	161	8	presence	presence	NOUN
easat-5717	161	9	of	of	ADP
easat-5717	161	10	smm	smm	NOUN
easat-5717	161	11	on	on	ADP
easat-5717	161	12	the	the	DET
easat-5717	161	13	sportswear	sportswear	PROPN
easat-5717	161	14	brand	brand	PROPN
easat-5717	161	15	’s	’s	PART
easat-5717	161	16	instagram	instagram	PROPN
easat-5717	161	17	social	social	ADJ
easat-5717	161	18	media	medium	NOUN
easat-5717	161	19	will	will	AUX
easat-5717	161	20	affect	affect	VERB
easat-5717	161	21	the	the	DET
easat-5717	161	22	ce	ce	PROPN
easat-5717	161	23	of	of	ADP
easat-5717	161	24	the	the	DET
easat-5717	161	25	audience	audience	NOUN
easat-5717	161	26	.	.	PUNCT
easat-5717	162	1	this	this	PRON
easat-5717	162	2	means	mean	VERB
easat-5717	162	3	that	that	SCONJ
easat-5717	162	4	the	the	DET
easat-5717	162	5	sportswear	sportswear	PROPN
easat-5717	162	6	brand	brand	PROPN
easat-5717	162	7	will	will	AUX
easat-5717	162	8	be	be	AUX
easat-5717	162	9	in	in	ADP
easat-5717	162	10	the	the	DET
easat-5717	162	11	audience	audience	NOUN
easat-5717	162	12	's	's	PART
easat-5717	162	13	minds	mind	NOUN
easat-5717	162	14	along	along	ADP
easat-5717	162	15	with	with	ADP
easat-5717	162	16	the	the	DET
easat-5717	162	17	brand	brand	NOUN
easat-5717	162	18	's	's	PART
easat-5717	162	19	marketing	marketing	NOUN
easat-5717	162	20	content	content	NOUN
easat-5717	162	21	.	.	PUNCT
easat-5717	163	1	how	how	SCONJ
easat-5717	163	2	that	that	DET
easat-5717	163	3	brand	brand	NOUN
easat-5717	163	4	carries	carry	VERB
easat-5717	163	5	out	out	ADP
easat-5717	163	6	smm	smm	NOUN
easat-5717	163	7	will	will	AUX
easat-5717	163	8	also	also	ADV
easat-5717	163	9	affect	affect	VERB
easat-5717	163	10	the	the	DET
easat-5717	163	11	level	level	NOUN
easat-5717	163	12	of	of	ADP
easat-5717	163	13	trust	trust	NOUN
easat-5717	163	14	in	in	ADP
easat-5717	163	15	the	the	DET
easat-5717	163	16	sportswear	sportswear	PROPN
easat-5717	163	17	brand	brand	PROPN
easat-5717	163	18	.	.	PUNCT
easat-5717	164	1	this	this	PRON
easat-5717	164	2	means	mean	VERB
easat-5717	164	3	that	that	SCONJ
easat-5717	164	4	the	the	PRON
easat-5717	164	5	more	more	ADV
easat-5717	164	6	positive	positive	ADJ
easat-5717	164	7	the	the	DET
easat-5717	164	8	brand	brand	NOUN
easat-5717	164	9	carries	carry	VERB
easat-5717	164	10	out	out	ADP
easat-5717	164	11	the	the	DET
easat-5717	164	12	marketing	marketing	NOUN
easat-5717	164	13	method	method	NOUN
easat-5717	164	14	,	,	PUNCT
easat-5717	164	15	the	the	PRON
easat-5717	164	16	higher	high	ADJ
easat-5717	164	17	the	the	DET
easat-5717	164	18	brand	brand	NOUN
easat-5717	164	19	’s	’s	PART
easat-5717	164	20	trust	trust	NOUN
easat-5717	164	21	.	.	PUNCT
easat-5717	165	1	the	the	DET
easat-5717	165	2	brand	brand	NOUN
easat-5717	165	3	,	,	PUNCT
easat-5717	165	4	which	which	PRON
easat-5717	165	5	is	be	AUX
easat-5717	165	6	often	often	ADV
easat-5717	165	7	in	in	ADP
easat-5717	165	8	the	the	DET
easat-5717	165	9	mind	mind	NOUN
easat-5717	165	10	accompanied	accompany	VERB
easat-5717	165	11	by	by	ADP
easat-5717	165	12	a	a	DET
easat-5717	165	13	high	high	ADJ
easat-5717	165	14	level	level	NOUN
easat-5717	165	15	of	of	ADP
easat-5717	165	16	trust	trust	NOUN
easat-5717	165	17	in	in	ADP
easat-5717	165	18	the	the	DET
easat-5717	165	19	brand	brand	NOUN
easat-5717	165	20	,	,	PUNCT
easat-5717	165	21	will	will	AUX
easat-5717	165	22	also	also	ADV
easat-5717	165	23	increase	increase	VERB
easat-5717	165	24	brand	brand	NOUN
easat-5717	165	25	loyalty	loyalty	NOUN
easat-5717	165	26	.	.	PUNCT
easat-5717	166	1	thus	thus	ADV
easat-5717	166	2	,	,	PUNCT
easat-5717	166	3	this	this	DET
easat-5717	166	4	empirical	empirical	ADJ
easat-5717	166	5	study	study	NOUN
easat-5717	166	6	found	find	VERB
easat-5717	166	7	valuable	valuable	ADJ
easat-5717	166	8	insights	insight	NOUN
easat-5717	166	9	into	into	ADP
easat-5717	166	10	the	the	DET
easat-5717	166	11	relationship	relationship	NOUN
easat-5717	166	12	between	between	ADP
easat-5717	166	13	smm	smm	NOUN
easat-5717	166	14	and	and	CCONJ
easat-5717	166	15	bl	bl	VERB
easat-5717	166	16	by	by	ADP
easat-5717	166	17	highlighting	highlight	VERB
easat-5717	166	18	the	the	DET
easat-5717	166	19	role	role	NOUN
easat-5717	166	20	of	of	ADP
easat-5717	166	21	ce	ce	PROPN
easat-5717	166	22	and	and	CCONJ
easat-5717	166	23	bt	bt	X
easat-5717	166	24	on	on	ADP
easat-5717	166	25	social	social	ADJ
easat-5717	166	26	media	medium	NOUN
easat-5717	166	27	,	,	PUNCT
easat-5717	166	28	which	which	PRON
easat-5717	166	29	carry	carry	VERB
easat-5717	166	30	several	several	ADJ
easat-5717	166	31	managerial	managerial	ADJ
easat-5717	166	32	implications	implication	NOUN
easat-5717	166	33	,	,	PUNCT
easat-5717	166	34	especially	especially	ADV
easat-5717	166	35	for	for	ADP
easat-5717	166	36	sportswear	sportswear	PROPN
easat-5717	166	37	brand	brand	NOUN
easat-5717	166	38	managers	manager	NOUN
easat-5717	166	39	.	.	PUNCT
easat-5717	167	1	the	the	DET
easat-5717	167	2	brand	brand	NOUN
easat-5717	167	3	should	should	AUX
easat-5717	167	4	focus	focus	VERB
easat-5717	167	5	on	on	ADP
easat-5717	167	6	creating	create	VERB
easat-5717	167	7	interactive	interactive	ADJ
easat-5717	167	8	and	and	CCONJ
easat-5717	167	9	engaging	engaging	ADJ
easat-5717	167	10	content	content	NOUN
easat-5717	167	11	.	.	PUNCT
easat-5717	168	1	strategies	strategy	NOUN
easat-5717	168	2	such	such	ADJ
easat-5717	168	3	as	as	ADP
easat-5717	168	4	user	user	NOUN
easat-5717	168	5	-	-	PUNCT
easat-5717	168	6	generated	generate	VERB
easat-5717	168	7	content	content	NOUN
easat-5717	168	8	,	,	PUNCT
easat-5717	168	9	behind	behind	ADP
easat-5717	168	10	-	-	PUNCT
easat-5717	168	11	the	the	DET
easat-5717	168	12	-	-	PUNCT
easat-5717	168	13	scenes	scene	NOUN
easat-5717	168	14	storytelling	storytelle	VERB
easat-5717	168	15	,	,	PUNCT
easat-5717	168	16	and	and	CCONJ
easat-5717	168	17	interactive	interactive	ADJ
easat-5717	168	18	social	social	ADJ
easat-5717	168	19	media	medium	NOUN
easat-5717	168	20	experiences	experience	NOUN
easat-5717	168	21	will	will	AUX
easat-5717	168	22	further	far	ADV
easat-5717	168	23	engage	engage	VERB
easat-5717	168	24	customers	customer	NOUN
easat-5717	168	25	.	.	PUNCT
easat-5717	169	1	in	in	ADP
easat-5717	169	2	addition	addition	NOUN
easat-5717	169	3	,	,	PUNCT
easat-5717	169	4	transparency	transparency	NOUN
easat-5717	169	5	,	,	PUNCT
easat-5717	169	6	authenticity	authenticity	NOUN
easat-5717	169	7	,	,	PUNCT
easat-5717	169	8	and	and	CCONJ
easat-5717	169	9	consistent	consistent	ADJ
easat-5717	169	10	communication	communication	NOUN
easat-5717	169	11	are	be	AUX
easat-5717	169	12	essential	essential	ADJ
easat-5717	169	13	to	to	PART
easat-5717	169	14	build	build	VERB
easat-5717	169	15	brand	brand	NOUN
easat-5717	169	16	trust	trust	NOUN
easat-5717	169	17	.	.	PUNCT
easat-5717	170	1	responding	respond	VERB
easat-5717	170	2	promptly	promptly	ADV
easat-5717	170	3	to	to	ADP
easat-5717	170	4	customer	customer	NOUN
easat-5717	170	5	feedback	feedback	NOUN
easat-5717	170	6	and	and	CCONJ
easat-5717	170	7	leveraging	leverage	VERB
easat-5717	170	8	credible	credible	ADJ
easat-5717	170	9	influencers	influencer	NOUN
easat-5717	170	10	can	can	AUX
easat-5717	170	11	further	far	ADV
easat-5717	170	12	build	build	VERB
easat-5717	170	13	brand	brand	NOUN
easat-5717	170	14	trust	trust	NOUN
easat-5717	170	15	and	and	CCONJ
easat-5717	170	16	credibility	credibility	NOUN
easat-5717	170	17	.	.	PUNCT
easat-5717	171	1	to	to	PART
easat-5717	171	2	maximize	maximize	VERB
easat-5717	171	3	the	the	DET
easat-5717	171	4	impact	impact	NOUN
easat-5717	171	5	of	of	ADP
easat-5717	171	6	smm	smm	NOUN
easat-5717	171	7	,	,	PUNCT
easat-5717	171	8	the	the	DET
easat-5717	171	9	brand	brand	NOUN
easat-5717	171	10	must	must	AUX
easat-5717	171	11	ensure	ensure	VERB
easat-5717	171	12	that	that	SCONJ
easat-5717	171	13	its	its	PRON
easat-5717	171	14	social	social	ADJ
easat-5717	171	15	media	medium	NOUN
easat-5717	171	16	efforts	effort	NOUN
easat-5717	171	17	attract	attract	VERB
easat-5717	171	18	attention	attention	NOUN
easat-5717	171	19	and	and	CCONJ
easat-5717	171	20	foster	foster	ADJ
easat-5717	171	21	meaningful	meaningful	ADJ
easat-5717	171	22	engagement	engagement	NOUN
easat-5717	171	23	and	and	CCONJ
easat-5717	171	24	long	long	ADJ
easat-5717	171	25	-	-	PUNCT
easat-5717	171	26	term	term	NOUN
easat-5717	171	27	relationships	relationship	NOUN
easat-5717	171	28	.	.	PUNCT
easat-5717	172	1	by	by	ADP
easat-5717	172	2	leveraging	leverage	VERB
easat-5717	172	3	datadriven	datadriven	ADJ
easat-5717	172	4	insights	insight	NOUN
easat-5717	172	5	,	,	PUNCT
easat-5717	172	6	the	the	DET
easat-5717	172	7	brand	brand	NOUN
easat-5717	172	8	can	can	AUX
easat-5717	172	9	personalize	personalize	VERB
easat-5717	172	10	content	content	NOUN
easat-5717	172	11	,	,	PUNCT
easat-5717	172	12	enhance	enhance	VERB
easat-5717	172	13	the	the	DET
easat-5717	172	14	customer	customer	NOUN
easat-5717	172	15	experience	experience	NOUN
easat-5717	172	16	,	,	PUNCT
easat-5717	172	17	and	and	CCONJ
easat-5717	172	18	create	create	VERB
easat-5717	172	19	deeper	deep	ADJ
easat-5717	172	20	emotional	emotional	ADJ
easat-5717	172	21	connections	connection	NOUN
easat-5717	172	22	with	with	ADP
easat-5717	172	23	its	its	PRON
easat-5717	172	24	audience	audience	NOUN
easat-5717	172	25	.	.	PUNCT
easat-5717	173	1	strengthening	strengthen	VERB
easat-5717	173	2	cognitive	cognitive	ADJ
easat-5717	173	3	engagement	engagement	NOUN
easat-5717	173	4	and	and	CCONJ
easat-5717	173	5	brand	brand	NOUN
easat-5717	173	6	trust	trust	NOUN
easat-5717	173	7	through	through	ADP
easat-5717	173	8	smm	smm	NOUN
easat-5717	173	9	will	will	AUX
easat-5717	173	10	ultimately	ultimately	ADV
easat-5717	173	11	help	help	VERB
easat-5717	173	12	the	the	DET
easat-5717	173	13	brand	brand	NOUN
easat-5717	173	14	differentiate	differentiate	VERB
easat-5717	173	15	itself	itself	PRON
easat-5717	173	16	in	in	ADP
easat-5717	173	17	the	the	DET
easat-5717	173	18	competitive	competitive	ADJ
easat-5717	173	19	sportswear	sportswear	NOUN
easat-5717	173	20	market	market	NOUN
easat-5717	173	21	,	,	PUNCT
easat-5717	173	22	increase	increase	VERB
easat-5717	173	23	customer	customer	NOUN
easat-5717	173	24	retention	retention	NOUN
easat-5717	173	25	,	,	PUNCT
easat-5717	173	26	and	and	CCONJ
easat-5717	173	27	drive	drive	VERB
easat-5717	173	28	long	long	ADJ
easat-5717	173	29	-	-	PUNCT
easat-5717	173	30	term	term	NOUN
easat-5717	173	31	brand	brand	NOUN
easat-5717	173	32	loyalty	loyalty	NOUN
easat-5717	173	33	.	.	PUNCT
easat-5717	174	1	for	for	ADP
easat-5717	174	2	enhance	enhance	NOUN
easat-5717	174	3	interactive	interactive	ADJ
easat-5717	174	4	and	and	CCONJ
easat-5717	174	5	engaging	engage	VERB
easat-5717	174	6	content	content	NOUN
easat-5717	174	7	to	to	PART
easat-5717	174	8	strengthen	strengthen	VERB
easat-5717	174	9	customer	customer	NOUN
easat-5717	174	10	-	-	PUNCT
easat-5717	174	11	brand	brand	NOUN
easat-5717	174	12	relationships	relationship	NOUN
easat-5717	174	13	.	.	PUNCT
easat-5717	175	1	implementing	implement	VERB
easat-5717	175	2	transparent	transparent	ADJ
easat-5717	175	3	communication	communication	NOUN
easat-5717	175	4	and	and	CCONJ
easat-5717	175	5	influencer	influencer	NOUN
easat-5717	175	6	marketing	marketing	NOUN
easat-5717	175	7	can	can	AUX
easat-5717	175	8	further	far	ADV
easat-5717	175	9	build	build	VERB
easat-5717	175	10	trust	trust	NOUN
easat-5717	175	11	and	and	CCONJ
easat-5717	175	12	loyalty	loyalty	NOUN
easat-5717	175	13	.	.	PUNCT
easat-5717	176	1	5	5	X
easat-5717	176	2	.	.	X
easat-5717	176	3	conclusion	conclusion	NOUN
easat-5717	176	4	this	this	DET
easat-5717	176	5	study	study	NOUN
easat-5717	176	6	adds	add	VERB
easat-5717	176	7	important	important	ADJ
easat-5717	176	8	insights	insight	NOUN
easat-5717	176	9	to	to	ADP
easat-5717	176	10	marketing	marketing	NOUN
easat-5717	176	11	literature	literature	NOUN
easat-5717	176	12	by	by	ADP
easat-5717	176	13	examining	examine	VERB
easat-5717	176	14	smm	smm	NOUN
easat-5717	176	15	,	,	PUNCT
easat-5717	176	16	ce	ce	PROPN
easat-5717	176	17	,	,	PUNCT
easat-5717	176	18	bt	bt	PROPN
easat-5717	176	19	,	,	PUNCT
easat-5717	176	20	and	and	CCONJ
easat-5717	176	21	bl	bl	VERB
easat-5717	176	22	together	together	ADV
easat-5717	176	23	.	.	PUNCT
easat-5717	177	1	the	the	DET
easat-5717	177	2	results	result	NOUN
easat-5717	177	3	indicate	indicate	VERB
easat-5717	177	4	that	that	DET
easat-5717	177	5	smm	smm	NOUN
easat-5717	177	6	,	,	PUNCT
easat-5717	177	7	ce	ce	PROPN
easat-5717	177	8	,	,	PUNCT
easat-5717	177	9	and	and	CCONJ
easat-5717	177	10	bt	bt	NOUN
easat-5717	177	11	are	be	AUX
easat-5717	177	12	significant	significant	ADJ
easat-5717	177	13	drivers	driver	NOUN
easat-5717	177	14	of	of	ADP
easat-5717	177	15	bl	bl	PROPN
easat-5717	177	16	.	.	PUNCT
easat-5717	178	1	notably	notably	ADV
easat-5717	178	2	,	,	PUNCT
easat-5717	178	3	ce	ce	PROPN
easat-5717	178	4	and	and	CCONJ
easat-5717	178	5	bt	bt	PROPN
easat-5717	178	6	can	can	AUX
easat-5717	178	7	act	act	VERB
easat-5717	178	8	as	as	ADP
easat-5717	178	9	mediators	mediator	NOUN
easat-5717	178	10	.	.	PUNCT
easat-5717	179	1	in	in	ADP
easat-5717	179	2	essence	essence	NOUN
easat-5717	179	3	,	,	PUNCT
easat-5717	179	4	the	the	DET
easat-5717	179	5	findings	finding	NOUN
easat-5717	179	6	suggest	suggest	VERB
easat-5717	179	7	that	that	SCONJ
easat-5717	179	8	smm	smm	NOUN
easat-5717	179	9	,	,	PUNCT
easat-5717	179	10	ce	ce	PROPN
easat-5717	179	11	,	,	PUNCT
easat-5717	179	12	and	and	CCONJ
easat-5717	179	13	bt	bt	NOUN
easat-5717	179	14	are	be	AUX
easat-5717	179	15	important	important	ADJ
easat-5717	179	16	for	for	ADP
easat-5717	179	17	shaping	shape	VERB
easat-5717	179	18	indonesian	indonesian	ADJ
easat-5717	179	19	customer	customer	NOUN
easat-5717	179	20	’s	’s	PART
easat-5717	179	21	behavior	behavior	NOUN
easat-5717	179	22	toward	toward	ADP
easat-5717	179	23	a	a	DET
easat-5717	179	24	sportswear	sportswear	PROPN
easat-5717	179	25	brand	brand	NOUN
easat-5717	179	26	,	,	PUNCT
easat-5717	179	27	especially	especially	ADV
easat-5717	179	28	regarding	regard	VERB
easat-5717	179	29	brand	brand	NOUN
easat-5717	179	30	loyalty	loyalty	NOUN
easat-5717	179	31	.	.	PUNCT
easat-5717	180	1	however	however	ADV
easat-5717	180	2	,	,	PUNCT
easat-5717	180	3	this	this	DET
easat-5717	180	4	study	study	NOUN
easat-5717	180	5	has	have	VERB
easat-5717	180	6	some	some	DET
easat-5717	180	7	limitations	limitation	NOUN
easat-5717	180	8	.	.	PUNCT
easat-5717	181	1	first	first	ADV
easat-5717	181	2	,	,	PUNCT
easat-5717	181	3	it	it	PRON
easat-5717	181	4	focuses	focus	VERB
easat-5717	181	5	only	only	ADV
easat-5717	181	6	on	on	ADP
easat-5717	181	7	the	the	DET
easat-5717	181	8	instagram	instagram	PROPN
easat-5717	181	9	platform	platform	NOUN
easat-5717	181	10	,	,	PUNCT
easat-5717	181	11	which	which	PRON
easat-5717	181	12	may	may	AUX
easat-5717	181	13	limit	limit	VERB
easat-5717	181	14	generalizability	generalizability	NOUN
easat-5717	181	15	.	.	PUNCT
easat-5717	182	1	second	second	ADJ
easat-5717	182	2	,	,	PUNCT
easat-5717	182	3	the	the	DET
easat-5717	182	4	study	study	NOUN
easat-5717	182	5	is	be	AUX
easat-5717	182	6	limited	limit	VERB
easat-5717	182	7	to	to	ADP
easat-5717	182	8	indonesia	indonesia	PROPN
easat-5717	182	9	so	so	SCONJ
easat-5717	182	10	that	that	SCONJ
easat-5717	182	11	it	it	PRON
easat-5717	182	12	can	can	AUX
easat-5717	182	13	expand	expand	VERB
easat-5717	182	14	the	the	DET
easat-5717	182	15	scope	scope	NOUN
easat-5717	182	16	to	to	ADP
easat-5717	182	17	multiple	multiple	ADJ
easat-5717	182	18	countries	country	NOUN
easat-5717	182	19	could	could	AUX
easat-5717	182	20	offer	offer	VERB
easat-5717	182	21	more	more	ADJ
easat-5717	182	22	insights	insight	NOUN
easat-5717	182	23	into	into	ADP
easat-5717	182	24	customer	customer	NOUN
easat-5717	182	25	behavior	behavior	NOUN
easat-5717	182	26	.	.	PUNCT
easat-5717	183	1	last	last	ADJ
easat-5717	183	2	,	,	PUNCT
easat-5717	183	3	because	because	SCONJ
easat-5717	183	4	data	datum	NOUN
easat-5717	183	5	collection	collection	NOUN
easat-5717	183	6	relied	rely	VERB
easat-5717	183	7	solely	solely	ADV
easat-5717	183	8	on	on	ADP
easat-5717	183	9	online	online	ADJ
easat-5717	183	10	surveys	survey	NOUN
easat-5717	183	11	,	,	PUNCT
easat-5717	183	12	other	other	ADJ
easat-5717	183	13	methods	method	NOUN
easat-5717	183	14	like	like	ADP
easat-5717	183	15	interviews	interview	NOUN
easat-5717	183	16	could	could	AUX
easat-5717	183	17	yield	yield	VERB
easat-5717	183	18	more	more	ADJ
easat-5717	183	19	profound	profound	ADJ
easat-5717	183	20	insights	insight	NOUN
easat-5717	183	21	.	.	PUNCT
easat-5717	184	1	1914	1914	NUM
easat-5717	184	2	edelweiss	edelweiss	PROPN
easat-5717	184	3	applied	apply	VERB
easat-5717	184	4	science	science	NOUN
easat-5717	184	5	and	and	CCONJ
easat-5717	184	6	technology	technology	NOUN
easat-5717	184	7	issn	issn	PROPN
easat-5717	184	8	:	:	PUNCT
easat-5717	184	9	2576	2576	NUM
easat-5717	184	10	-	-	SYM
easat-5717	184	11	8484	8484	NUM
easat-5717	184	12	vol	vol	NOUN
easat-5717	184	13	.	.	PROPN
easat-5717	185	1	9	9	NUM
easat-5717	185	2	,	,	PUNCT
easat-5717	185	3	no	no	INTJ
easat-5717	185	4	.	.	NOUN
easat-5717	186	1	3	3	NUM
easat-5717	186	2	:	:	SYM
easat-5717	186	3	1908	1908	NUM
easat-5717	186	4	-	-	SYM
easat-5717	186	5	1915	1915	NUM
easat-5717	186	6	,	,	PUNCT
easat-5717	186	7	2025	2025	NUM
easat-5717	186	8	doi	doi	NOUN
easat-5717	186	9	:	:	PUNCT
easat-5717	186	10	10.55214/25768484.v9i3.5717	10.55214/25768484.v9i3.5717	NUM
easat-5717	186	11	©	©	PROPN
easat-5717	186	12	2025	2025	NUM
easat-5717	186	13	by	by	ADP
easat-5717	186	14	the	the	DET
easat-5717	186	15	authors	author	NOUN
easat-5717	186	16	;	;	PUNCT
easat-5717	186	17	licensee	licensee	PROPN
easat-5717	186	18	learning	learn	VERB
easat-5717	186	19	gate	gate	NOUN
easat-5717	186	20	transparency	transparency	NOUN
easat-5717	186	21	:	:	PUNCT
easat-5717	186	22	the	the	DET
easat-5717	186	23	authors	author	NOUN
easat-5717	186	24	confirm	confirm	VERB
easat-5717	186	25	that	that	SCONJ
easat-5717	186	26	the	the	DET
easat-5717	186	27	manuscript	manuscript	NOUN
easat-5717	186	28	is	be	AUX
easat-5717	186	29	an	an	DET
easat-5717	186	30	honest	honest	ADJ
easat-5717	186	31	,	,	PUNCT
easat-5717	186	32	accurate	accurate	ADJ
easat-5717	186	33	,	,	PUNCT
easat-5717	186	34	and	and	CCONJ
easat-5717	186	35	transparent	transparent	ADJ
easat-5717	186	36	account	account	NOUN
easat-5717	186	37	of	of	ADP
easat-5717	186	38	the	the	DET
easat-5717	186	39	study	study	NOUN
easat-5717	186	40	;	;	PUNCT
easat-5717	186	41	that	that	SCONJ
easat-5717	186	42	no	no	DET
easat-5717	186	43	vital	vital	ADJ
easat-5717	186	44	features	feature	NOUN
easat-5717	186	45	of	of	ADP
easat-5717	186	46	the	the	DET
easat-5717	186	47	study	study	NOUN
easat-5717	186	48	have	have	AUX
easat-5717	186	49	been	be	AUX
easat-5717	186	50	omitted	omit	VERB
easat-5717	186	51	;	;	PUNCT
easat-5717	186	52	and	and	CCONJ
easat-5717	186	53	that	that	SCONJ
easat-5717	186	54	any	any	DET
easat-5717	186	55	discrepancies	discrepancy	NOUN
easat-5717	186	56	from	from	ADP
easat-5717	186	57	the	the	DET
easat-5717	186	58	study	study	NOUN
easat-5717	186	59	as	as	SCONJ
easat-5717	186	60	planned	plan	VERB
easat-5717	186	61	have	have	AUX
easat-5717	186	62	been	be	AUX
easat-5717	186	63	explained	explain	VERB
easat-5717	186	64	.	.	PUNCT
easat-5717	187	1	this	this	DET
easat-5717	187	2	study	study	NOUN
easat-5717	187	3	followed	follow	VERB
easat-5717	187	4	all	all	DET
easat-5717	187	5	ethical	ethical	ADJ
easat-5717	187	6	practices	practice	NOUN
easat-5717	187	7	during	during	ADP
easat-5717	187	8	writing	writing	NOUN
easat-5717	187	9	.	.	PUNCT
easat-5717	188	1	copyright	copyright	NOUN
easat-5717	188	2	:	:	PUNCT
easat-5717	188	3	©	©	PROPN
easat-5717	188	4	2025	2025	NUM
easat-5717	188	5	by	by	ADP
easat-5717	188	6	the	the	DET
easat-5717	188	7	authors	author	NOUN
easat-5717	188	8	.	.	PUNCT
easat-5717	189	1	this	this	DET
easat-5717	189	2	open	open	ADJ
easat-5717	189	3	-	-	PUNCT
easat-5717	189	4	access	access	NOUN
easat-5717	189	5	article	article	NOUN
easat-5717	189	6	is	be	AUX
easat-5717	189	7	distributed	distribute	VERB
easat-5717	189	8	under	under	ADP
easat-5717	189	9	the	the	DET
easat-5717	189	10	terms	term	NOUN
easat-5717	189	11	and	and	CCONJ
easat-5717	189	12	conditions	condition	NOUN
easat-5717	189	13	of	of	ADP
easat-5717	189	14	the	the	DET
easat-5717	189	15	creative	creative	ADJ
easat-5717	189	16	commons	common	NOUN
easat-5717	189	17	attribution	attribution	NOUN
easat-5717	189	18	(	(	PUNCT
easat-5717	189	19	cc	cc	NOUN
easat-5717	189	20	by	by	ADP
easat-5717	189	21	)	)	PUNCT
easat-5717	189	22	license	license	NOUN
easat-5717	189	23	(	(	PUNCT
easat-5717	189	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5717	189	25	)	)	PUNCT
easat-5717	189	26	.	.	PUNCT
easat-5717	190	1	references	reference	NOUN
easat-5717	190	2	[	[	X
easat-5717	190	3	1	1	X
easat-5717	190	4	]	]	PUNCT
easat-5717	190	5	j.	j.	PROPN
easat-5717	190	6	r.	r.	PROPN
easat-5717	190	7	hanaysha	hanaysha	PROPN
easat-5717	190	8	and	and	CCONJ
easat-5717	190	9	m.	m.	PROPN
easat-5717	190	10	e.	e.	PROPN
easat-5717	190	11	al	al	PROPN
easat-5717	190	12	-	-	PUNCT
easat-5717	190	13	shaikh	shaikh	PROPN
easat-5717	190	14	,	,	PUNCT
easat-5717	190	15	"	"	PUNCT
easat-5717	190	16	an	an	DET
easat-5717	190	17	examination	examination	NOUN
easat-5717	190	18	of	of	ADP
easat-5717	190	19	customer	customer	NOUN
easat-5717	190	20	relationship	relationship	NOUN
easat-5717	190	21	management	management	NOUN
easat-5717	190	22	dimensions	dimension	NOUN
easat-5717	190	23	and	and	CCONJ
easat-5717	190	24	employee	employee	NOUN
easat-5717	190	25	-	-	PUNCT
easat-5717	190	26	based	base	VERB
easat-5717	190	27	brand	brand	NOUN
easat-5717	190	28	equity	equity	NOUN
easat-5717	190	29	:	:	PUNCT
easat-5717	190	30	a	a	DET
easat-5717	190	31	study	study	NOUN
easat-5717	190	32	on	on	ADP
easat-5717	190	33	ride	ride	NOUN
easat-5717	190	34	-	-	PUNCT
easat-5717	190	35	hailing	hail	VERB
easat-5717	190	36	industry	industry	NOUN
easat-5717	190	37	in	in	ADP
easat-5717	190	38	saudi	saudi	PROPN
easat-5717	190	39	arabia	arabia	PROPN
easat-5717	190	40	,	,	PUNCT
easat-5717	190	41	"	"	PUNCT
easat-5717	190	42	research	research	NOUN
easat-5717	190	43	in	in	ADP
easat-5717	190	44	transportation	transportation	NOUN
easat-5717	190	45	business	business	NOUN
easat-5717	190	46	&	&	CCONJ
easat-5717	190	47	management	management	PROPN
easat-5717	190	48	,	,	PUNCT
easat-5717	190	49	vol	vol	NOUN
easat-5717	190	50	.	.	PROPN
easat-5717	190	51	43	43	NUM
easat-5717	190	52	,	,	PUNCT
easat-5717	190	53	p.	p.	NOUN
easat-5717	190	54	100719	100719	NUM
easat-5717	190	55	,	,	PUNCT
easat-5717	190	56	2022	2022	NUM
easat-5717	190	57	.	.	PUNCT
easat-5717	191	1	https://doi.org/10.1016/j.rtbm.2021.100719	https://doi.org/10.1016/j.rtbm.2021.100719	PROPN
easat-5717	191	2	[	[	X
easat-5717	191	3	2	2	NUM
easat-5717	191	4	]	]	PUNCT
easat-5717	191	5	a.	a.	NOUN
easat-5717	191	6	prasetio	prasetio	PROPN
easat-5717	191	7	,	,	PUNCT
easat-5717	191	8	d.	d.	PROPN
easat-5717	191	9	a.	a.	PROPN
easat-5717	191	10	rahman	rahman	PROPN
easat-5717	191	11	,	,	PUNCT
easat-5717	191	12	f.	f.	PROPN
easat-5717	191	13	p.	p.	PROPN
easat-5717	191	14	sary	sary	PROPN
easat-5717	191	15	,	,	PUNCT
easat-5717	191	16	r.	r.	PROPN
easat-5717	191	17	d.	d.	PROPN
easat-5717	191	18	pasaribu	pasaribu	PROPN
easat-5717	191	19	,	,	PUNCT
easat-5717	191	20	and	and	CCONJ
easat-5717	191	21	m.	m.	NOUN
easat-5717	191	22	sutjipto	sutjipto	ADJ
easat-5717	191	23	,	,	PUNCT
easat-5717	191	24	"	"	PUNCT
easat-5717	191	25	the	the	DET
easat-5717	191	26	role	role	NOUN
easat-5717	191	27	of	of	ADP
easat-5717	191	28	instagram	instagram	PROPN
easat-5717	191	29	social	social	ADJ
easat-5717	191	30	media	medium	NOUN
easat-5717	191	31	marketing	marketing	NOUN
easat-5717	191	32	activities	activity	NOUN
easat-5717	191	33	and	and	CCONJ
easat-5717	191	34	brand	brand	NOUN
easat-5717	191	35	equity	equity	NOUN
easat-5717	191	36	towards	towards	ADP
easat-5717	191	37	airlines	airline	NOUN
easat-5717	191	38	customer	customer	NOUN
easat-5717	191	39	response	response	NOUN
easat-5717	191	40	,	,	PUNCT
easat-5717	191	41	"	"	PUNCT
easat-5717	191	42	international	international	ADJ
easat-5717	191	43	journal	journal	NOUN
easat-5717	191	44	of	of	ADP
easat-5717	191	45	data	data	PROPN
easat-5717	191	46	&	&	CCONJ
easat-5717	191	47	network	network	PROPN
easat-5717	191	48	science	science	PROPN
easat-5717	191	49	,	,	PUNCT
easat-5717	191	50	vol	vol	NOUN
easat-5717	191	51	.	.	PROPN
easat-5717	192	1	6	6	NUM
easat-5717	192	2	,	,	PUNCT
easat-5717	192	3	no	no	INTJ
easat-5717	192	4	.	.	NOUN
easat-5717	192	5	4	4	NUM
easat-5717	192	6	,	,	PUNCT
easat-5717	192	7	pp	pp	ADJ
easat-5717	192	8	.	.	PUNCT
easat-5717	193	1	1195–1200	1195–1200	NUM
easat-5717	193	2	,	,	PUNCT
easat-5717	193	3	2022	2022	NUM
easat-5717	193	4	.	.	PUNCT
easat-5717	194	1	https://doi.org/10.5267/j.ijdns.2022.6.014	https://doi.org/10.5267/j.ijdns.2022.6.014	NOUN
easat-5717	195	1	[	[	X
easat-5717	195	2	3	3	NUM
easat-5717	195	3	]	]	X
easat-5717	195	4	u.	u.	PROPN
easat-5717	195	5	chakraborty	chakraborty	PROPN
easat-5717	195	6	,	,	PUNCT
easat-5717	195	7	"	"	PUNCT
easat-5717	195	8	the	the	DET
easat-5717	195	9	impact	impact	NOUN
easat-5717	195	10	of	of	ADP
easat-5717	195	11	source	source	NOUN
easat-5717	195	12	credible	credible	ADJ
easat-5717	195	13	online	online	ADJ
easat-5717	195	14	reviews	review	NOUN
easat-5717	195	15	on	on	ADP
easat-5717	195	16	purchase	purchase	NOUN
easat-5717	195	17	intention	intention	NOUN
easat-5717	195	18	:	:	PUNCT
easat-5717	195	19	the	the	DET
easat-5717	195	20	mediating	mediate	VERB
easat-5717	195	21	roles	role	NOUN
easat-5717	195	22	of	of	ADP
easat-5717	195	23	brand	brand	NOUN
easat-5717	195	24	equity	equity	NOUN
easat-5717	195	25	dimensions	dimension	NOUN
easat-5717	195	26	,	,	PUNCT
easat-5717	195	27	"	"	PUNCT
easat-5717	195	28	journal	journal	NOUN
easat-5717	195	29	of	of	ADP
easat-5717	195	30	research	research	NOUN
easat-5717	195	31	in	in	ADP
easat-5717	195	32	interactive	interactive	ADJ
easat-5717	195	33	marketing	marketing	NOUN
easat-5717	195	34	,	,	PUNCT
easat-5717	195	35	vol	vol	NOUN
easat-5717	195	36	.	.	PROPN
easat-5717	195	37	13	13	NUM
easat-5717	195	38	,	,	PUNCT
easat-5717	195	39	no	no	INTJ
easat-5717	195	40	.	.	NOUN
easat-5717	195	41	2	2	NUM
easat-5717	195	42	,	,	PUNCT
easat-5717	195	43	pp	pp	ADJ
easat-5717	195	44	.	.	PUNCT
easat-5717	196	1	142	142	NUM
easat-5717	196	2	-	-	SYM
easat-5717	196	3	161	161	NUM
easat-5717	196	4	,	,	PUNCT
easat-5717	196	5	2019	2019	NUM
easat-5717	196	6	.	.	PUNCT
easat-5717	197	1	https://doi.org/10.1108/jrim-06-2018-0080	https://doi.org/10.1108/jrim-06-2018-0080	NOUN
easat-5717	197	2	[	[	X
easat-5717	197	3	4	4	NUM
easat-5717	197	4	]	]	X
easat-5717	197	5	ikm.kemenperin.go.id	ikm.kemenperin.go.id	X
easat-5717	197	6	,	,	PUNCT
easat-5717	197	7	"	"	PUNCT
easat-5717	197	8	ministry	ministry	NOUN
easat-5717	197	9	of	of	ADP
easat-5717	197	10	industry	industry	NOUN
easat-5717	197	11	spurred	spur	VERB
easat-5717	197	12	fashion	fashion	NOUN
easat-5717	197	13	and	and	CCONJ
easat-5717	197	14	sports	sport	NOUN
easat-5717	197	15	equipment	equipment	NOUN
easat-5717	197	16	industry	industry	NOUN
easat-5717	197	17	to	to	PART
easat-5717	197	18	become	become	VERB
easat-5717	197	19	champions	champion	NOUN
easat-5717	197	20	in	in	ADP
easat-5717	197	21	their	their	PRON
easat-5717	197	22	own	own	ADJ
easat-5717	197	23	country	country	NOUN
easat-5717	197	24	,	,	PUNCT
easat-5717	197	25	"	"	PUNCT
easat-5717	197	26	2024	2024	NUM
easat-5717	197	27	.	.	PUNCT
easat-5717	198	1	retrieved	retrieve	VERB
easat-5717	198	2	:	:	PUNCT
easat-5717	198	3	https://ikm.kemenperin.go.id/kemenperin-pacu-industri-fesyen-dan-alatolahraga-juara-di-negeri-sendiri	https://ikm.kemenperin.go.id/kemenperin-pacu-industri-fesyen-dan-alatolahraga-juara-di-negeri-sendiri	X
easat-5717	198	4	.	.	PUNCT
easat-5717	199	1	[	[	X
easat-5717	199	2	accessed	access	VERB
easat-5717	199	3	oct	oct	PROPN
easat-5717	199	4	.	.	PROPN
easat-5717	199	5	13	13	NUM
easat-5717	199	6	,	,	PUNCT
easat-5717	199	7	2024	2024	NUM
easat-5717	199	8	]	]	PUNCT
easat-5717	199	9	.	.	PUNCT
easat-5717	200	1	2024	2024	NUM
easat-5717	200	2	.	.	PUNCT
easat-5717	201	1	[	[	X
easat-5717	201	2	5	5	X
easat-5717	201	3	]	]	PUNCT
easat-5717	201	4	j.	j.	PROPN
easat-5717	201	5	r.	r.	PROPN
easat-5717	201	6	hanaysha	hanaysha	PROPN
easat-5717	201	7	,	,	PUNCT
easat-5717	201	8	"	"	PUNCT
easat-5717	201	9	impact	impact	NOUN
easat-5717	201	10	of	of	ADP
easat-5717	201	11	social	social	ADJ
easat-5717	201	12	media	medium	NOUN
easat-5717	201	13	marketing	marketing	NOUN
easat-5717	201	14	features	feature	NOUN
easat-5717	201	15	on	on	ADP
easat-5717	201	16	consumer	consumer	NOUN
easat-5717	201	17	's	's	PART
easat-5717	201	18	purchase	purchase	NOUN
easat-5717	201	19	decision	decision	NOUN
easat-5717	201	20	in	in	ADP
easat-5717	201	21	the	the	DET
easat-5717	201	22	fast	fast	ADJ
easat-5717	201	23	-	-	PUNCT
easat-5717	201	24	food	food	NOUN
easat-5717	201	25	industry	industry	NOUN
easat-5717	201	26	:	:	PUNCT
easat-5717	201	27	brand	brand	NOUN
easat-5717	201	28	trust	trust	PROPN
easat-5717	201	29	as	as	ADP
easat-5717	201	30	a	a	DET
easat-5717	201	31	mediator	mediator	NOUN
easat-5717	201	32	,	,	PUNCT
easat-5717	201	33	"	"	PUNCT
easat-5717	201	34	international	international	ADJ
easat-5717	201	35	journal	journal	NOUN
easat-5717	201	36	of	of	ADP
easat-5717	201	37	information	information	NOUN
easat-5717	201	38	management	management	NOUN
easat-5717	201	39	data	datum	NOUN
easat-5717	201	40	insights	insight	NOUN
easat-5717	201	41	,	,	PUNCT
easat-5717	201	42	vol	vol	NOUN
easat-5717	201	43	.	.	PROPN
easat-5717	201	44	2	2	NUM
easat-5717	201	45	,	,	PUNCT
easat-5717	201	46	no	no	INTJ
easat-5717	201	47	.	.	NOUN
easat-5717	201	48	2	2	NUM
easat-5717	201	49	,	,	PUNCT
easat-5717	201	50	p.	p.	NOUN
easat-5717	201	51	100102	100102	NUM
easat-5717	201	52	,	,	PUNCT
easat-5717	201	53	2022	2022	NUM
easat-5717	201	54	.	.	PUNCT
easat-5717	202	1	https://doi.org/10.1016/j.jjimei.2022.100102	https://doi.org/10.1016/j.jjimei.2022.100102	VERB
easat-5717	202	2	[	[	X
easat-5717	202	3	6	6	NUM
easat-5717	202	4	]	]	PUNCT
easat-5717	202	5	m.	m.	NOUN
easat-5717	202	6	sohaib	sohaib	NOUN
easat-5717	202	7	and	and	CCONJ
easat-5717	202	8	h.	h.	PROPN
easat-5717	202	9	han	han	PROPN
easat-5717	202	10	,	,	PUNCT
easat-5717	202	11	"	"	PUNCT
easat-5717	202	12	building	building	NOUN
easat-5717	202	13	value	value	NOUN
easat-5717	202	14	co	co	NOUN
easat-5717	202	15	-	-	NOUN
easat-5717	202	16	creation	creation	NOUN
easat-5717	202	17	with	with	ADP
easat-5717	202	18	social	social	ADJ
easat-5717	202	19	media	medium	NOUN
easat-5717	202	20	marketing	marketing	NOUN
easat-5717	202	21	,	,	PUNCT
easat-5717	202	22	brand	brand	NOUN
easat-5717	202	23	trust	trust	PROPN
easat-5717	202	24	,	,	PUNCT
easat-5717	202	25	and	and	CCONJ
easat-5717	202	26	brand	brand	NOUN
easat-5717	202	27	loyalty	loyalty	NOUN
easat-5717	202	28	,	,	PUNCT
easat-5717	202	29	"	"	PUNCT
easat-5717	202	30	journal	journal	NOUN
easat-5717	202	31	of	of	ADP
easat-5717	202	32	retailing	retailing	NOUN
easat-5717	202	33	and	and	CCONJ
easat-5717	202	34	consumer	consumer	NOUN
easat-5717	202	35	services	service	NOUN
easat-5717	202	36	,	,	PUNCT
easat-5717	202	37	vol	vol	NOUN
easat-5717	202	38	.	.	PROPN
easat-5717	202	39	74	74	NUM
easat-5717	202	40	,	,	PUNCT
easat-5717	202	41	p.	p.	NOUN
easat-5717	202	42	103442	103442	NUM
easat-5717	202	43	,	,	PUNCT
easat-5717	202	44	2023	2023	NUM
easat-5717	202	45	.	.	PUNCT
easat-5717	203	1	https://doi.org/10.1016/j.jretconser.2023.103442	https://doi.org/10.1016/j.jretconser.2023.103442	ADJ
easat-5717	203	2	[	[	X
easat-5717	203	3	7	7	NUM
easat-5717	203	4	]	]	PUNCT
easat-5717	203	5	r.	r.	PROPN
easat-5717	203	6	s.	s.	PROPN
easat-5717	203	7	ebrahim	ebrahim	PROPN
easat-5717	203	8	,	,	PUNCT
easat-5717	203	9	"	"	PUNCT
easat-5717	203	10	the	the	DET
easat-5717	203	11	role	role	NOUN
easat-5717	203	12	of	of	ADP
easat-5717	203	13	trust	trust	NOUN
easat-5717	203	14	in	in	ADP
easat-5717	203	15	understanding	understand	VERB
easat-5717	203	16	the	the	DET
easat-5717	203	17	impact	impact	NOUN
easat-5717	203	18	of	of	ADP
easat-5717	203	19	social	social	ADJ
easat-5717	203	20	media	medium	NOUN
easat-5717	203	21	marketing	marketing	NOUN
easat-5717	203	22	on	on	ADP
easat-5717	203	23	brand	brand	NOUN
easat-5717	203	24	equity	equity	NOUN
easat-5717	203	25	and	and	CCONJ
easat-5717	203	26	brand	brand	NOUN
easat-5717	203	27	loyalty	loyalty	NOUN
easat-5717	203	28	,	,	PUNCT
easat-5717	203	29	"	"	PUNCT
easat-5717	203	30	journal	journal	NOUN
easat-5717	203	31	of	of	ADP
easat-5717	203	32	relationship	relationship	NOUN
easat-5717	203	33	marketing	marketing	NOUN
easat-5717	203	34	,	,	PUNCT
easat-5717	203	35	vol	vol	NOUN
easat-5717	203	36	.	.	PROPN
easat-5717	203	37	19	19	NUM
easat-5717	203	38	,	,	PUNCT
easat-5717	203	39	no	no	INTJ
easat-5717	203	40	.	.	NOUN
easat-5717	203	41	4	4	NUM
easat-5717	203	42	,	,	PUNCT
easat-5717	203	43	pp	pp	ADJ
easat-5717	203	44	.	.	PUNCT
easat-5717	204	1	287	287	NUM
easat-5717	204	2	-	-	SYM
easat-5717	204	3	308	308	NUM
easat-5717	204	4	,	,	PUNCT
easat-5717	204	5	2020	2020	NUM
easat-5717	204	6	.	.	PUNCT
easat-5717	205	1	https://doi.org/10.1080/15332667.2019.1705742	https://doi.org/10.1080/15332667.2019.1705742	PUNCT
easat-5717	206	1	[	[	NOUN
easat-5717	206	2	8	8	NUM
easat-5717	206	3	]	]	PUNCT
easat-5717	206	4	q.	q.	PROPN
easat-5717	206	5	tran	tran	PROPN
easat-5717	206	6	xuan	xuan	PROPN
easat-5717	206	7	,	,	PUNCT
easat-5717	206	8	h.	h.	PROPN
easat-5717	206	9	t.	t.	PROPN
easat-5717	206	10	truong	truong	PROPN
easat-5717	206	11	,	,	PUNCT
easat-5717	206	12	and	and	CCONJ
easat-5717	206	13	t.	t.	PROPN
easat-5717	206	14	vo	vo	PROPN
easat-5717	206	15	quang	quang	PROPN
easat-5717	206	16	,	,	PUNCT
easat-5717	206	17	"	"	PUNCT
easat-5717	206	18	omnichannel	omnichannel	NOUN
easat-5717	206	19	retailing	retail	VERB
easat-5717	206	20	with	with	ADP
easat-5717	206	21	brand	brand	NOUN
easat-5717	206	22	engagement	engagement	NOUN
easat-5717	206	23	,	,	PUNCT
easat-5717	206	24	trust	trust	NOUN
easat-5717	206	25	and	and	CCONJ
easat-5717	206	26	loyalty	loyalty	NOUN
easat-5717	206	27	in	in	ADP
easat-5717	206	28	banking	banking	NOUN
easat-5717	206	29	:	:	PUNCT
easat-5717	206	30	the	the	DET
easat-5717	206	31	moderating	moderate	VERB
easat-5717	206	32	role	role	NOUN
easat-5717	206	33	of	of	ADP
easat-5717	206	34	personal	personal	ADJ
easat-5717	206	35	innovativeness	innovativeness	NOUN
easat-5717	206	36	,	,	PUNCT
easat-5717	206	37	"	"	PUNCT
easat-5717	206	38	international	international	ADJ
easat-5717	206	39	journal	journal	NOUN
easat-5717	206	40	of	of	ADP
easat-5717	206	41	bank	bank	PROPN
easat-5717	206	42	marketing	marketing	NOUN
easat-5717	206	43	,	,	PUNCT
easat-5717	206	44	vol	vol	NOUN
easat-5717	206	45	.	.	PROPN
easat-5717	206	46	41	41	NUM
easat-5717	206	47	,	,	PUNCT
easat-5717	206	48	no	no	INTJ
easat-5717	206	49	.	.	NOUN
easat-5717	206	50	3	3	NUM
easat-5717	206	51	,	,	PUNCT
easat-5717	206	52	pp	pp	ADJ
easat-5717	206	53	.	.	PUNCT
easat-5717	207	1	663	663	NUM
easat-5717	207	2	-	-	SYM
easat-5717	207	3	694	694	NUM
easat-5717	207	4	,	,	PUNCT
easat-5717	207	5	2023	2023	NUM
easat-5717	207	6	.	.	PUNCT
easat-5717	208	1	https://doi.org/10.1108/ijbm-07-2022-0292	https://doi.org/10.1108/ijbm-07-2022-0292	NOUN
easat-5717	209	1	[	[	X
easat-5717	209	2	9	9	X
easat-5717	209	3	]	]	X
easat-5717	209	4	h.	h.	PROPN
easat-5717	209	5	y.	y.	PROPN
easat-5717	209	6	aljuhmani	aljuhmani	PROPN
easat-5717	209	7	,	,	PUNCT
easat-5717	209	8	h.	h.	PROPN
easat-5717	209	9	elrehail	elrehail	PROPN
easat-5717	209	10	,	,	PUNCT
easat-5717	209	11	p.	p.	PROPN
easat-5717	209	12	bayram	bayram	PROPN
easat-5717	209	13	,	,	PUNCT
easat-5717	209	14	and	and	CCONJ
easat-5717	209	15	t.	t.	PROPN
easat-5717	209	16	samarah	samarah	PROPN
easat-5717	209	17	,	,	PUNCT
easat-5717	209	18	"	"	PUNCT
easat-5717	209	19	linking	link	VERB
easat-5717	209	20	social	social	ADJ
easat-5717	209	21	media	medium	NOUN
easat-5717	209	22	marketing	marketing	NOUN
easat-5717	209	23	efforts	effort	NOUN
easat-5717	209	24	with	with	ADP
easat-5717	209	25	customer	customer	NOUN
easat-5717	209	26	brand	brand	NOUN
easat-5717	209	27	engagement	engagement	NOUN
easat-5717	209	28	in	in	ADP
easat-5717	209	29	driving	drive	VERB
easat-5717	209	30	brand	brand	NOUN
easat-5717	209	31	loyalty	loyalty	NOUN
easat-5717	209	32	,	,	PUNCT
easat-5717	209	33	"	"	PUNCT
easat-5717	209	34	asia	asia	PROPN
easat-5717	209	35	pacific	pacific	PROPN
easat-5717	209	36	journal	journal	PROPN
easat-5717	209	37	of	of	ADP
easat-5717	209	38	marketing	marketing	NOUN
easat-5717	209	39	and	and	CCONJ
easat-5717	209	40	logistics	logistic	NOUN
easat-5717	209	41	,	,	PUNCT
easat-5717	209	42	vol	vol	NOUN
easat-5717	209	43	.	.	PROPN
easat-5717	209	44	35	35	NUM
easat-5717	209	45	,	,	PUNCT
easat-5717	209	46	no	no	INTJ
easat-5717	209	47	.	.	NOUN
easat-5717	209	48	7	7	NUM
easat-5717	209	49	,	,	PUNCT
easat-5717	209	50	pp	pp	ADJ
easat-5717	209	51	.	.	PUNCT
easat-5717	209	52	17191738	17191738	NUM
easat-5717	209	53	,	,	PUNCT
easat-5717	209	54	2022	2022	NUM
easat-5717	209	55	.	.	PUNCT
easat-5717	209	56	https://doi.org/10.1108/apjml-08-2021-0627	https://doi.org/10.1108/apjml-08-2021-0627	NOUN
easat-5717	210	1	[	[	X
easat-5717	210	2	10	10	NUM
easat-5717	210	3	]	]	X
easat-5717	210	4	a.	a.	NOUN
easat-5717	210	5	a.	a.	NOUN
easat-5717	210	6	ginanjar	ginanjar	PROPN
easat-5717	210	7	,	,	PUNCT
easat-5717	210	8	m.	m.	NOUN
easat-5717	210	9	ariyanti	ariyanti	PROPN
easat-5717	210	10	,	,	PUNCT
easat-5717	210	11	and	and	CCONJ
easat-5717	210	12	r.	r.	PROPN
easat-5717	210	13	t.	t.	PROPN
easat-5717	210	14	hidayah	hidayah	PROPN
easat-5717	210	15	,	,	PUNCT
easat-5717	210	16	"	"	PUNCT
easat-5717	210	17	the	the	DET
easat-5717	210	18	impact	impact	NOUN
easat-5717	210	19	of	of	ADP
easat-5717	210	20	e	e	NOUN
easat-5717	210	21	-	-	NOUN
easat-5717	210	22	loyalty	loyalty	ADJ
easat-5717	210	23	program	program	NOUN
easat-5717	210	24	on	on	ADP
easat-5717	210	25	store	store	NOUN
easat-5717	210	26	loyalty	loyalty	NOUN
easat-5717	210	27	:	:	PUNCT
easat-5717	210	28	the	the	DET
easat-5717	210	29	mediating	mediate	VERB
easat-5717	210	30	role	role	NOUN
easat-5717	210	31	of	of	ADP
easat-5717	210	32	e	e	NOUN
easat-5717	210	33	-	-	NOUN
easat-5717	210	34	satisfaction	satisfaction	NOUN
easat-5717	210	35	and	and	CCONJ
easat-5717	210	36	moderation	moderation	NOUN
easat-5717	210	37	by	by	ADP
easat-5717	210	38	switching	switch	VERB
easat-5717	210	39	cost	cost	NOUN
easat-5717	210	40	,	,	PUNCT
easat-5717	210	41	"	"	PUNCT
easat-5717	210	42	quality	quality	NOUN
easat-5717	210	43	-	-	PUNCT
easat-5717	210	44	access	access	NOUN
easat-5717	210	45	to	to	ADP
easat-5717	210	46	success	success	NOUN
easat-5717	210	47	,	,	PUNCT
easat-5717	210	48	vol	vol	NOUN
easat-5717	210	49	.	.	PROPN
easat-5717	210	50	25	25	NUM
easat-5717	210	51	,	,	PUNCT
easat-5717	210	52	no	no	INTJ
easat-5717	210	53	.	.	NOUN
easat-5717	210	54	203	203	NUM
easat-5717	210	55	,	,	PUNCT
easat-5717	210	56	2024	2024	NUM
easat-5717	210	57	.	.	PUNCT
easat-5717	211	1	https://doi.org/10.47750/qas/25.203.24	https://doi.org/10.47750/qas/25.203.24	NOUN
easat-5717	212	1	[	[	X
easat-5717	212	2	11	11	NUM
easat-5717	212	3	]	]	X
easat-5717	213	1	f.	f.	PROPN
easat-5717	213	2	gao	gao	PROPN
easat-5717	213	3	and	and	CCONJ
easat-5717	213	4	z.	z.	PROPN
easat-5717	213	5	shen	shen	PROPN
easat-5717	213	6	,	,	PUNCT
easat-5717	213	7	"	"	PUNCT
easat-5717	213	8	sensory	sensory	ADJ
easat-5717	213	9	brand	brand	NOUN
easat-5717	213	10	experience	experience	NOUN
easat-5717	213	11	and	and	CCONJ
easat-5717	213	12	brand	brand	NOUN
easat-5717	213	13	loyalty	loyalty	NOUN
easat-5717	213	14	:	:	PUNCT
easat-5717	213	15	mediators	mediator	NOUN
easat-5717	213	16	and	and	CCONJ
easat-5717	213	17	gender	gender	NOUN
easat-5717	213	18	differences	difference	NOUN
easat-5717	213	19	,	,	PUNCT
easat-5717	213	20	"	"	PUNCT
easat-5717	213	21	acta	acta	PROPN
easat-5717	213	22	psychologica	psychologica	PROPN
easat-5717	213	23	,	,	PUNCT
easat-5717	213	24	vol	vol	NOUN
easat-5717	213	25	.	.	PROPN
easat-5717	213	26	244	244	NUM
easat-5717	213	27	,	,	PUNCT
easat-5717	213	28	p.	p.	NOUN
easat-5717	213	29	104191	104191	NUM
easat-5717	213	30	,	,	PUNCT
easat-5717	213	31	2024	2024	NUM
easat-5717	213	32	.	.	PUNCT
easat-5717	214	1	https://doi.org/10.1016/j.actpsy.2024.104191	https://doi.org/10.1016/j.actpsy.2024.104191	PROPN
easat-5717	215	1	[	[	X
easat-5717	215	2	12	12	NUM
easat-5717	215	3	]	]	PUNCT
easat-5717	215	4	t.	t.	PROPN
easat-5717	215	5	indrawati	indrawati	PROPN
easat-5717	215	6	,	,	PUNCT
easat-5717	215	7	g.	g.	PROPN
easat-5717	215	8	widarmanti	widarmanti	PROPN
easat-5717	215	9	,	,	PUNCT
easat-5717	215	10	s.	s.	PROPN
easat-5717	215	11	ramantoko	ramantoko	PROPN
easat-5717	215	12	,	,	PUNCT
easat-5717	215	13	s.	s.	PROPN
easat-5717	215	14	pillai	pillai	PROPN
easat-5717	215	15	,	,	PUNCT
easat-5717	215	16	and	and	CCONJ
easat-5717	215	17	i.	i.	PROPN
easat-5717	215	18	rachmawati	rachmawati	PROPN
easat-5717	215	19	,	,	PUNCT
easat-5717	215	20	"	"	PUNCT
easat-5717	215	21	towards	towards	ADP
easat-5717	215	22	a	a	DET
easat-5717	215	23	unified	unified	ADJ
easat-5717	215	24	model	model	NOUN
easat-5717	215	25	of	of	ADP
easat-5717	215	26	planned	plan	VERB
easat-5717	215	27	obsolescence	obsolescence	NOUN
easat-5717	215	28	and	and	CCONJ
easat-5717	215	29	innovation	innovation	NOUN
easat-5717	215	30	adoption	adoption	NOUN
easat-5717	215	31	in	in	ADP
easat-5717	215	32	consumer	consumer	NOUN
easat-5717	215	33	behavior	behavior	NOUN
easat-5717	215	34	:	:	PUNCT
easat-5717	215	35	a	a	DET
easat-5717	215	36	literature	literature	NOUN
easat-5717	215	37	review	review	NOUN
easat-5717	215	38	and	and	CCONJ
easat-5717	215	39	conceptual	conceptual	ADJ
easat-5717	215	40	proposition	proposition	NOUN
easat-5717	215	41	using	use	VERB
easat-5717	215	42	the	the	DET
easat-5717	215	43	stimulus	stimulus	ADJ
easat-5717	215	44	-	-	PUNCT
easat-5717	215	45	organism	organism	NOUN
easat-5717	215	46	-	-	PUNCT
easat-5717	215	47	response	response	NOUN
easat-5717	215	48	framework	framework	NOUN
easat-5717	215	49	,	,	PUNCT
easat-5717	215	50	"	"	PUNCT
easat-5717	215	51	management	management	NOUN
easat-5717	215	52	and	and	CCONJ
easat-5717	215	53	production	production	NOUN
easat-5717	215	54	engineering	engineering	NOUN
easat-5717	215	55	review	review	NOUN
easat-5717	215	56	,	,	PUNCT
easat-5717	215	57	2024	2024	NUM
easat-5717	215	58	.	.	PUNCT
easat-5717	215	59	https://doi.org/10.24425/mper.2024.151128	https://doi.org/10.24425/mper.2024.151128	PROPN
easat-5717	216	1	[	[	X
easat-5717	216	2	13	13	NUM
easat-5717	216	3	]	]	PUNCT
easat-5717	216	4	l.	l.	PROPN
easat-5717	216	5	xia	xia	PROPN
easat-5717	216	6	,	,	PUNCT
easat-5717	216	7	y.	y.	PROPN
easat-5717	216	8	xu	xu	PROPN
easat-5717	216	9	,	,	PUNCT
easat-5717	216	10	y.	y.	PROPN
easat-5717	216	11	zhang	zhang	PROPN
easat-5717	216	12	,	,	PUNCT
easat-5717	216	13	h.	h.	PROPN
easat-5717	216	14	jiang	jiang	PROPN
easat-5717	216	15	,	,	PUNCT
easat-5717	216	16	and	and	CCONJ
easat-5717	216	17	b.	b.	PROPN
easat-5717	216	18	cui	cui	PROPN
easat-5717	216	19	,	,	PUNCT
easat-5717	216	20	"	"	PUNCT
easat-5717	216	21	impact	impact	NOUN
easat-5717	216	22	of	of	ADP
easat-5717	216	23	airline	airline	NOUN
easat-5717	216	24	social	social	ADJ
easat-5717	216	25	media	medium	NOUN
easat-5717	216	26	marketing	marketing	NOUN
easat-5717	216	27	on	on	ADP
easat-5717	216	28	purchase	purchase	NOUN
easat-5717	216	29	intention	intention	NOUN
easat-5717	216	30	:	:	PUNCT
easat-5717	216	31	evidence	evidence	NOUN
easat-5717	216	32	from	from	ADP
easat-5717	216	33	china	china	PROPN
easat-5717	216	34	using	use	VERB
easat-5717	216	35	pls	pls	NOUN
easat-5717	216	36	-	-	PUNCT
easat-5717	216	37	sem	sem	NOUN
easat-5717	216	38	,	,	PUNCT
easat-5717	216	39	"	"	PUNCT
easat-5717	216	40	transport	transport	NOUN
easat-5717	216	41	economics	economic	NOUN
easat-5717	216	42	and	and	CCONJ
easat-5717	216	43	management	management	NOUN
easat-5717	216	44	,	,	PUNCT
easat-5717	216	45	vol	vol	NOUN
easat-5717	216	46	.	.	PROPN
easat-5717	216	47	2	2	NUM
easat-5717	216	48	,	,	PUNCT
easat-5717	216	49	pp	pp	ADJ
easat-5717	216	50	.	.	PUNCT
easat-5717	217	1	249	249	NUM
easat-5717	217	2	-	-	SYM
easat-5717	217	3	262	262	NUM
easat-5717	217	4	,	,	PUNCT
easat-5717	217	5	2024	2024	NUM
easat-5717	217	6	.	.	PUNCT
easat-5717	218	1	https://doi.org/10.1016/j.team.2024.09.003	https://doi.org/10.1016/j.team.2024.09.003	PROPN
easat-5717	218	2	[	[	X
easat-5717	218	3	14	14	NUM
easat-5717	218	4	]	]	X
easat-5717	218	5	d.	d.	PROPN
easat-5717	218	6	l.	l.	PROPN
easat-5717	218	7	mothersbaugh	mothersbaugh	PROPN
easat-5717	218	8	,	,	PUNCT
easat-5717	218	9	d.	d.	PROPN
easat-5717	218	10	i.	i.	PROPN
easat-5717	218	11	hawkins	hawkins	PROPN
easat-5717	218	12	,	,	PUNCT
easat-5717	218	13	and	and	CCONJ
easat-5717	218	14	s.	s.	PROPN
easat-5717	218	15	b.	b.	PROPN
easat-5717	218	16	kleiser	kleiser	PROPN
easat-5717	218	17	,	,	PUNCT
easat-5717	218	18	consumer	consumer	NOUN
easat-5717	218	19	behavior	behavior	NOUN
easat-5717	218	20	:	:	PUNCT
easat-5717	218	21	building	build	VERB
easat-5717	218	22	marketing	marketing	NOUN
easat-5717	218	23	strategy	strategy	NOUN
easat-5717	218	24	,	,	PUNCT
easat-5717	218	25	14th	14th	ADJ
easat-5717	218	26	ed	ed	NOUN
easat-5717	218	27	.	.	PUNCT
easat-5717	219	1	new	new	PROPN
easat-5717	219	2	york	york	PROPN
easat-5717	219	3	,	,	PUNCT
easat-5717	219	4	usa	usa	PROPN
easat-5717	219	5	:	:	PUNCT
easat-5717	219	6	mcgraw	mcgraw	PROPN
easat-5717	219	7	hill	hill	PROPN
easat-5717	219	8	education	education	PROPN
easat-5717	219	9	,	,	PUNCT
easat-5717	219	10	2020	2020	NUM
easat-5717	219	11	.	.	PUNCT
easat-5717	220	1	[	[	X
easat-5717	220	2	15	15	NUM
easat-5717	220	3	]	]	X
easat-5717	220	4	h.	h.	PROPN
easat-5717	220	5	sun	sun	PROPN
easat-5717	220	6	et	et	PROPN
easat-5717	220	7	al	al	PROPN
easat-5717	220	8	.	.	PROPN
easat-5717	220	9	,	,	PUNCT
easat-5717	220	10	"	"	PUNCT
easat-5717	220	11	the	the	DET
easat-5717	220	12	impact	impact	NOUN
easat-5717	220	13	of	of	ADP
easat-5717	220	14	brand	brand	NOUN
easat-5717	220	15	authenticity	authenticity	NOUN
easat-5717	220	16	on	on	ADP
easat-5717	220	17	brand	brand	PROPN
easat-5717	220	18	attachment	attachment	NOUN
easat-5717	220	19	,	,	PUNCT
easat-5717	220	20	brand	brand	NOUN
easat-5717	220	21	loyalty	loyalty	NOUN
easat-5717	220	22	,	,	PUNCT
easat-5717	220	23	willingness	willingness	NOUN
easat-5717	220	24	to	to	PART
easat-5717	220	25	pay	pay	VERB
easat-5717	220	26	more	more	ADJ
easat-5717	220	27	,	,	PUNCT
easat-5717	220	28	and	and	CCONJ
easat-5717	220	29	forgiveness	forgiveness	NOUN
easat-5717	220	30	-	-	PUNCT
easat-5717	220	31	for	for	ADP
easat-5717	220	32	chinese	chinese	ADJ
easat-5717	220	33	consumers	consumer	NOUN
easat-5717	220	34	of	of	ADP
easat-5717	220	35	korean	korean	PROPN
easat-5717	220	36	cosmetic	cosmetic	PROPN
easat-5717	220	37	brands	brand	NOUN
easat-5717	220	38	,	,	PUNCT
easat-5717	220	39	"	"	PUNCT
easat-5717	220	40	heliyon	heliyon	NOUN
easat-5717	220	41	,	,	PUNCT
easat-5717	220	42	vol	vol	NOUN
easat-5717	220	43	.	.	PROPN
easat-5717	220	44	10	10	NUM
easat-5717	220	45	,	,	PUNCT
easat-5717	220	46	no	no	INTJ
easat-5717	220	47	.	.	NOUN
easat-5717	220	48	16	16	NUM
easat-5717	220	49	,	,	PUNCT
easat-5717	220	50	p.	p.	NOUN
easat-5717	220	51	e36030	e36030	PROPN
easat-5717	220	52	,	,	PUNCT
easat-5717	220	53	2024	2024	NUM
easat-5717	220	54	.	.	PUNCT
easat-5717	221	1	https://doi.org/10.1016/j.heliyon.2024.e36030	https://doi.org/10.1016/j.heliyon.2024.e36030	NOUN
easat-5717	222	1	[	[	X
easat-5717	222	2	16	16	NUM
easat-5717	222	3	]	]	X
easat-5717	222	4	j.	j.	PROPN
easat-5717	222	5	wongsansukcharoen	wongsansukcharoen	PROPN
easat-5717	222	6	,	,	PUNCT
easat-5717	222	7	"	"	PUNCT
easat-5717	222	8	effect	effect	NOUN
easat-5717	222	9	of	of	ADP
easat-5717	222	10	community	community	NOUN
easat-5717	222	11	relationship	relationship	NOUN
easat-5717	222	12	management	management	NOUN
easat-5717	222	13	,	,	PUNCT
easat-5717	222	14	relationship	relationship	NOUN
easat-5717	222	15	marketing	marketing	NOUN
easat-5717	222	16	orientation	orientation	NOUN
easat-5717	222	17	,	,	PUNCT
easat-5717	222	18	customer	customer	NOUN
easat-5717	222	19	engagement	engagement	NOUN
easat-5717	222	20	,	,	PUNCT
easat-5717	222	21	and	and	CCONJ
easat-5717	222	22	brand	brand	NOUN
easat-5717	222	23	trust	trust	NOUN
easat-5717	222	24	on	on	ADP
easat-5717	222	25	brand	brand	NOUN
easat-5717	222	26	loyalty	loyalty	NOUN
easat-5717	222	27	:	:	PUNCT
easat-5717	222	28	the	the	DET
easat-5717	222	29	case	case	NOUN
easat-5717	222	30	of	of	ADP
easat-5717	222	31	a	a	DET
easat-5717	222	32	commercial	commercial	ADJ
easat-5717	222	33	bank	bank	NOUN
easat-5717	222	34	in	in	ADP
easat-5717	222	35	thailand	thailand	PROPN
easat-5717	222	36	,	,	PUNCT
easat-5717	222	37	"	"	PUNCT
easat-5717	222	38	journal	journal	NOUN
easat-5717	222	39	of	of	ADP
easat-5717	222	40	retailing	retailing	NOUN
easat-5717	222	41	and	and	CCONJ
easat-5717	222	42	consumer	consumer	NOUN
easat-5717	222	43	services	service	NOUN
easat-5717	222	44	,	,	PUNCT
easat-5717	222	45	vol	vol	NOUN
easat-5717	222	46	.	.	PROPN
easat-5717	222	47	64	64	NUM
easat-5717	222	48	,	,	PUNCT
easat-5717	222	49	p.	p.	NOUN
easat-5717	222	50	102826	102826	NUM
easat-5717	222	51	,	,	PUNCT
easat-5717	222	52	2022	2022	NUM
easat-5717	222	53	.	.	PUNCT
easat-5717	223	1	https://doi.org/10.1016/j.jretconser.2021.102826	https://doi.org/10.1016/j.jretconser.2021.102826	PROPN
easat-5717	223	2	[	[	X
easat-5717	223	3	17	17	NUM
easat-5717	223	4	]	]	X
easat-5717	223	5	b.	b.	PROPN
easat-5717	223	6	ibrahim	ibrahim	PROPN
easat-5717	223	7	,	,	PUNCT
easat-5717	223	8	"	"	PUNCT
easat-5717	223	9	social	social	ADJ
easat-5717	223	10	media	medium	NOUN
easat-5717	223	11	marketing	marketing	NOUN
easat-5717	223	12	activities	activity	NOUN
easat-5717	223	13	and	and	CCONJ
easat-5717	223	14	brand	brand	NOUN
easat-5717	223	15	loyalty	loyalty	NOUN
easat-5717	223	16	:	:	PUNCT
easat-5717	223	17	a	a	DET
easat-5717	223	18	meta	meta	ADJ
easat-5717	223	19	-	-	PUNCT
easat-5717	223	20	analysis	analysis	NOUN
easat-5717	223	21	examination	examination	NOUN
easat-5717	223	22	,	,	PUNCT
easat-5717	223	23	"	"	PUNCT
easat-5717	223	24	journal	journal	NOUN
easat-5717	223	25	of	of	ADP
easat-5717	223	26	promotion	promotion	NOUN
easat-5717	223	27	management	management	NOUN
easat-5717	223	28	,	,	PUNCT
easat-5717	223	29	vol	vol	NOUN
easat-5717	223	30	.	.	PROPN
easat-5717	223	31	28	28	NUM
easat-5717	223	32	,	,	PUNCT
easat-5717	223	33	no	no	INTJ
easat-5717	223	34	.	.	NOUN
easat-5717	223	35	1	1	NUM
easat-5717	223	36	,	,	PUNCT
easat-5717	223	37	pp	pp	ADJ
easat-5717	223	38	.	.	PUNCT
easat-5717	224	1	60	60	NUM
easat-5717	224	2	-	-	SYM
easat-5717	224	3	90	90	NUM
easat-5717	224	4	,	,	PUNCT
easat-5717	224	5	2022	2022	NUM
easat-5717	224	6	.	.	PUNCT
easat-5717	225	1	https://doi.org/10.1080/10496491.2021.1955080	https://doi.org/10.1080/10496491.2021.1955080	PROPN
easat-5717	225	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5717	225	3	https://doi.org/10.1016/j.rtbm.2021.100719	https://doi.org/10.1016/j.rtbm.2021.100719	PROPN
easat-5717	225	4	https://doi.org/10.5267/j.ijdns.2022.6.014	https://doi.org/10.5267/j.ijdns.2022.6.014	PROPN
easat-5717	225	5	https://doi.org/10.1108/jrim-06-2018-0080	https://doi.org/10.1108/jrim-06-2018-0080	NOUN
easat-5717	225	6	https://ikm.kemenperin.go.id/kemenperin-pacu-industri-fesyen-dan-alat-olahraga-juara-di-negeri-sendiri	https://ikm.kemenperin.go.id/kemenperin-pacu-industri-fesyen-dan-alat-olahraga-juara-di-negeri-sendiri	NOUN
easat-5717	225	7	https://ikm.kemenperin.go.id/kemenperin-pacu-industri-fesyen-dan-alat-olahraga-juara-di-negeri-sendiri	https://ikm.kemenperin.go.id/kemenperin-pacu-industri-fesyen-dan-alat-olahraga-juara-di-negeri-sendiri	X
easat-5717	226	1	https://doi.org/10.1016/j.jjimei.2022.100102	https://doi.org/10.1016/j.jjimei.2022.100102	PROPN
easat-5717	226	2	https://doi.org/10.1016/j.jretconser.2023.103442	https://doi.org/10.1016/j.jretconser.2023.103442	ADJ
easat-5717	226	3	https://doi.org/10.1080/15332667.2019.1705742	https://doi.org/10.1080/15332667.2019.1705742	NOUN
easat-5717	226	4	https://doi.org/10.1108/ijbm-07-2022-0292	https://doi.org/10.1108/ijbm-07-2022-0292	NOUN
easat-5717	226	5	https://doi.org/10.1108/apjml-08-2021-0627	https://doi.org/10.1108/apjml-08-2021-0627	NOUN
easat-5717	226	6	https://doi.org/10.47750/qas/25.203.24	https://doi.org/10.47750/qas/25.203.24	PROPN
easat-5717	226	7	https://doi.org/10.1016/j.actpsy.2024.104191	https://doi.org/10.1016/j.actpsy.2024.104191	PROPN
easat-5717	226	8	https://doi.org/10.24425/mper.2024.151128	https://doi.org/10.24425/mper.2024.151128	PROPN
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easat-5717	226	10	https://doi.org/10.1016/j.heliyon.2024.e36030	https://doi.org/10.1016/j.heliyon.2024.e36030	NOUN
easat-5717	226	11	https://doi.org/10.1016/j.jretconser.2021.102826	https://doi.org/10.1016/j.jretconser.2021.102826	ADJ
easat-5717	226	12	https://doi.org/10.1080/10496491.2021.1955080	https://doi.org/10.1080/10496491.2021.1955080	PROPN
easat-5717	226	13	1915	1915	NUM
easat-5717	226	14	edelweiss	edelweiss	PROPN
easat-5717	226	15	applied	apply	VERB
easat-5717	226	16	science	science	NOUN
easat-5717	226	17	and	and	CCONJ
easat-5717	226	18	technology	technology	NOUN
easat-5717	226	19	issn	issn	PROPN
easat-5717	226	20	:	:	PUNCT
easat-5717	226	21	2576	2576	NUM
easat-5717	226	22	-	-	SYM
easat-5717	226	23	8484	8484	NUM
easat-5717	226	24	vol	vol	NOUN
easat-5717	226	25	.	.	PROPN
easat-5717	227	1	9	9	NUM
easat-5717	227	2	,	,	PUNCT
easat-5717	227	3	no	no	INTJ
easat-5717	227	4	.	.	NOUN
easat-5717	228	1	3	3	NUM
easat-5717	228	2	:	:	SYM
easat-5717	228	3	1908	1908	NUM
easat-5717	228	4	-	-	SYM
easat-5717	228	5	1915	1915	NUM
easat-5717	228	6	,	,	PUNCT
easat-5717	228	7	2025	2025	NUM
easat-5717	228	8	doi	doi	NOUN
easat-5717	228	9	:	:	PUNCT
easat-5717	228	10	10.55214/25768484.v9i3.5717	10.55214/25768484.v9i3.5717	NUM
easat-5717	228	11	©	©	PROPN
easat-5717	228	12	2025	2025	NUM
easat-5717	228	13	by	by	ADP
easat-5717	228	14	the	the	DET
easat-5717	228	15	authors	author	NOUN
easat-5717	228	16	;	;	PUNCT
easat-5717	228	17	licensee	licensee	PROPN
easat-5717	228	18	learning	learning	NOUN
easat-5717	228	19	gate	gate	NOUN
easat-5717	229	1	[	[	X
easat-5717	229	2	18	18	NUM
easat-5717	229	3	]	]	PUNCT
easat-5717	229	4	t.	t.	PROPN
easat-5717	229	5	samarah	samarah	PROPN
easat-5717	229	6	,	,	PUNCT
easat-5717	229	7	p.	p.	PROPN
easat-5717	229	8	bayram	bayram	PROPN
easat-5717	229	9	,	,	PUNCT
easat-5717	229	10	h.	h.	PROPN
easat-5717	229	11	y.	y.	PROPN
easat-5717	229	12	aljuhmani	aljuhmani	PROPN
easat-5717	229	13	,	,	PUNCT
easat-5717	229	14	and	and	CCONJ
easat-5717	229	15	h.	h.	PROPN
easat-5717	229	16	elrehail	elrehail	PROPN
easat-5717	229	17	,	,	PUNCT
easat-5717	229	18	"	"	PUNCT
easat-5717	229	19	the	the	DET
easat-5717	229	20	role	role	NOUN
easat-5717	229	21	of	of	ADP
easat-5717	229	22	brand	brand	NOUN
easat-5717	229	23	interactivity	interactivity	NOUN
easat-5717	229	24	and	and	CCONJ
easat-5717	229	25	involvement	involvement	NOUN
easat-5717	229	26	in	in	ADP
easat-5717	229	27	driving	drive	VERB
easat-5717	229	28	social	social	ADJ
easat-5717	229	29	media	medium	NOUN
easat-5717	229	30	consumer	consumer	NOUN
easat-5717	229	31	brand	brand	NOUN
easat-5717	229	32	engagement	engagement	NOUN
easat-5717	229	33	and	and	CCONJ
easat-5717	229	34	brand	brand	NOUN
easat-5717	229	35	loyalty	loyalty	NOUN
easat-5717	229	36	:	:	PUNCT
easat-5717	229	37	the	the	DET
easat-5717	229	38	mediating	mediate	VERB
easat-5717	229	39	effect	effect	NOUN
easat-5717	229	40	of	of	ADP
easat-5717	229	41	brand	brand	PROPN
easat-5717	229	42	trust	trust	PROPN
easat-5717	229	43	,	,	PUNCT
easat-5717	229	44	"	"	PUNCT
easat-5717	229	45	journal	journal	NOUN
easat-5717	229	46	of	of	ADP
easat-5717	229	47	research	research	NOUN
easat-5717	229	48	in	in	ADP
easat-5717	229	49	interactive	interactive	ADJ
easat-5717	229	50	marketing	marketing	NOUN
easat-5717	229	51	,	,	PUNCT
easat-5717	229	52	vol	vol	NOUN
easat-5717	229	53	.	.	PROPN
easat-5717	229	54	16	16	NUM
easat-5717	229	55	,	,	PUNCT
easat-5717	229	56	no	no	INTJ
easat-5717	229	57	.	.	NOUN
easat-5717	229	58	4	4	NUM
easat-5717	229	59	,	,	PUNCT
easat-5717	229	60	pp	pp	ADJ
easat-5717	229	61	.	.	PUNCT
easat-5717	229	62	648	648	NUM
easat-5717	229	63	-	-	SYM
easat-5717	229	64	664	664	NUM
easat-5717	229	65	,	,	PUNCT
easat-5717	229	66	2022	2022	NUM
easat-5717	229	67	.	.	PUNCT
easat-5717	230	1	https://doi.org/10.1108/jrim-03-2021-0072	https://doi.org/10.1108/jrim-03-2021-0072	NOUN
easat-5717	230	2	[	[	X
easat-5717	230	3	19	19	NUM
easat-5717	230	4	]	]	X
easat-5717	230	5	w.	w.	PROPN
easat-5717	230	6	m.	m.	PROPN
easat-5717	230	7	lim	lim	PROPN
easat-5717	230	8	and	and	CCONJ
easat-5717	230	9	t.	t.	PROPN
easat-5717	230	10	rasul	rasul	PROPN
easat-5717	230	11	,	,	PUNCT
easat-5717	230	12	"	"	PUNCT
easat-5717	230	13	customer	customer	NOUN
easat-5717	230	14	engagement	engagement	NOUN
easat-5717	230	15	and	and	CCONJ
easat-5717	230	16	social	social	ADJ
easat-5717	230	17	media	medium	NOUN
easat-5717	230	18	:	:	PUNCT
easat-5717	230	19	revisiting	revisit	VERB
easat-5717	230	20	the	the	DET
easat-5717	230	21	past	past	NOUN
easat-5717	230	22	to	to	PART
easat-5717	230	23	inform	inform	VERB
easat-5717	230	24	the	the	DET
easat-5717	230	25	future	future	NOUN
easat-5717	230	26	,	,	PUNCT
easat-5717	230	27	"	"	PUNCT
easat-5717	230	28	journal	journal	NOUN
easat-5717	230	29	of	of	ADP
easat-5717	230	30	business	business	NOUN
easat-5717	230	31	research	research	NOUN
easat-5717	230	32	,	,	PUNCT
easat-5717	230	33	vol	vol	NOUN
easat-5717	230	34	.	.	NOUN
easat-5717	230	35	148	148	NUM
easat-5717	230	36	,	,	PUNCT
easat-5717	230	37	pp	pp	ADJ
easat-5717	230	38	.	.	PUNCT
easat-5717	231	1	325	325	NUM
easat-5717	231	2	-	-	SYM
easat-5717	231	3	342	342	NUM
easat-5717	231	4	,	,	PUNCT
easat-5717	231	5	2022	2022	NUM
easat-5717	231	6	.	.	PUNCT
easat-5717	232	1	https://doi.org/10.1016/j.jbusres.2022.04.068	https://doi.org/10.1016/j.jbusres.2022.04.068	X
easat-5717	232	2	[	[	X
easat-5717	232	3	20	20	NUM
easat-5717	232	4	]	]	PUNCT
easat-5717	232	5	l.	l.	PROPN
easat-5717	232	6	d.	d.	PROPN
easat-5717	232	7	hollebeek	hollebeek	PROPN
easat-5717	232	8	,	,	PUNCT
easat-5717	232	9	m.	m.	NOUN
easat-5717	232	10	s.	s.	PROPN
easat-5717	232	11	glynn	glynn	PROPN
easat-5717	232	12	,	,	PUNCT
easat-5717	232	13	and	and	CCONJ
easat-5717	232	14	r.	r.	PROPN
easat-5717	232	15	j.	j.	PROPN
easat-5717	232	16	brodie	brodie	PROPN
easat-5717	232	17	,	,	PUNCT
easat-5717	232	18	"	"	PUNCT
easat-5717	232	19	consumer	consumer	NOUN
easat-5717	232	20	brand	brand	NOUN
easat-5717	232	21	engagement	engagement	NOUN
easat-5717	232	22	in	in	ADP
easat-5717	232	23	social	social	ADJ
easat-5717	232	24	media	medium	NOUN
easat-5717	232	25	:	:	PUNCT
easat-5717	232	26	conceptualization	conceptualization	NOUN
easat-5717	232	27	,	,	PUNCT
easat-5717	232	28	scale	scale	NOUN
easat-5717	232	29	development	development	NOUN
easat-5717	232	30	and	and	CCONJ
easat-5717	232	31	validation	validation	NOUN
easat-5717	232	32	,	,	PUNCT
easat-5717	232	33	"	"	PUNCT
easat-5717	232	34	journal	journal	NOUN
easat-5717	232	35	of	of	ADP
easat-5717	232	36	interactive	interactive	ADJ
easat-5717	232	37	marketing	marketing	NOUN
easat-5717	232	38	,	,	PUNCT
easat-5717	232	39	vol	vol	NOUN
easat-5717	232	40	.	.	PROPN
easat-5717	232	41	28	28	NUM
easat-5717	232	42	,	,	PUNCT
easat-5717	232	43	no	no	INTJ
easat-5717	232	44	.	.	NOUN
easat-5717	232	45	2	2	NUM
easat-5717	232	46	,	,	PUNCT
easat-5717	232	47	pp	pp	ADJ
easat-5717	232	48	.	.	PUNCT
easat-5717	233	1	149	149	NUM
easat-5717	233	2	-	-	SYM
easat-5717	233	3	165	165	NUM
easat-5717	233	4	,	,	PUNCT
easat-5717	233	5	2014	2014	NUM
easat-5717	233	6	.	.	PUNCT
easat-5717	234	1	https://doi.org/10.1016/j.intmar.2013.12.002	https://doi.org/10.1016/j.intmar.2013.12.002	PROPN
easat-5717	234	2	[	[	X
easat-5717	234	3	21	21	NUM
easat-5717	234	4	]	]	PUNCT
easat-5717	234	5	s.	s.	PROPN
easat-5717	234	6	b.	b.	PROPN
easat-5717	234	7	m.	m.	PROPN
easat-5717	234	8	situmorang	situmorang	PROPN
easat-5717	234	9	and	and	CCONJ
easat-5717	234	10	d.	d.	PROPN
easat-5717	234	11	t.	t.	PROPN
easat-5717	234	12	h.	h.	PROPN
easat-5717	234	13	aruan	aruan	PROPN
easat-5717	234	14	,	,	PUNCT
easat-5717	234	15	"	"	PUNCT
easat-5717	234	16	the	the	DET
easat-5717	234	17	role	role	NOUN
easat-5717	234	18	of	of	ADP
easat-5717	234	19	customer	customer	NOUN
easat-5717	234	20	brand	brand	NOUN
easat-5717	234	21	engagement	engagement	NOUN
easat-5717	234	22	on	on	ADP
easat-5717	234	23	brand	brand	NOUN
easat-5717	234	24	loyalty	loyalty	NOUN
easat-5717	234	25	in	in	ADP
easat-5717	234	26	the	the	DET
easat-5717	234	27	usage	usage	NOUN
easat-5717	234	28	of	of	ADP
easat-5717	234	29	virtual	virtual	ADJ
easat-5717	234	30	hotel	hotel	NOUN
easat-5717	234	31	operator	operator	NOUN
easat-5717	234	32	,	,	PUNCT
easat-5717	234	33	"	"	PUNCT
easat-5717	234	34	proceedings	proceeding	NOUN
easat-5717	234	35	of	of	ADP
easat-5717	234	36	the	the	DET
easat-5717	234	37	3rd	3rd	ADJ
easat-5717	234	38	international	international	ADJ
easat-5717	234	39	conference	conference	NOUN
easat-5717	234	40	on	on	ADP
easat-5717	234	41	management	management	NOUN
easat-5717	234	42	and	and	CCONJ
easat-5717	234	43	economics	economic	NOUN
easat-5717	234	44	,	,	PUNCT
easat-5717	234	45	2021	2021	NUM
easat-5717	234	46	.	.	PUNCT
easat-5717	235	1	https://doi.org/10.2991/aebmr.k.210522.014	https://doi.org/10.2991/aebmr.k.210522.014	X
easat-5717	236	1	[	[	X
easat-5717	236	2	22	22	NUM
easat-5717	236	3	]	]	PUNCT
easat-5717	236	4	l.	l.	PROPN
easat-5717	236	5	hollebeek	hollebeek	PROPN
easat-5717	236	6	,	,	PUNCT
easat-5717	236	7	"	"	PUNCT
easat-5717	236	8	exploring	explore	VERB
easat-5717	236	9	customer	customer	NOUN
easat-5717	236	10	brand	brand	NOUN
easat-5717	236	11	engagement	engagement	NOUN
easat-5717	236	12	:	:	PUNCT
easat-5717	236	13	definition	definition	NOUN
easat-5717	236	14	and	and	CCONJ
easat-5717	236	15	themes	theme	NOUN
easat-5717	236	16	,	,	PUNCT
easat-5717	236	17	"	"	PUNCT
easat-5717	236	18	journal	journal	NOUN
easat-5717	236	19	of	of	ADP
easat-5717	236	20	strategic	strategic	ADJ
easat-5717	236	21	marketing	marketing	NOUN
easat-5717	236	22	,	,	PUNCT
easat-5717	236	23	vol	vol	NOUN
easat-5717	236	24	.	.	PROPN
easat-5717	236	25	19	19	NUM
easat-5717	236	26	,	,	PUNCT
easat-5717	236	27	no	no	INTJ
easat-5717	236	28	.	.	NOUN
easat-5717	236	29	7	7	NUM
easat-5717	236	30	,	,	PUNCT
easat-5717	236	31	pp	pp	ADJ
easat-5717	236	32	.	.	PUNCT
easat-5717	237	1	555	555	NUM
easat-5717	237	2	-	-	SYM
easat-5717	237	3	573	573	NUM
easat-5717	237	4	,	,	PUNCT
easat-5717	237	5	2011	2011	NUM
easat-5717	237	6	.	.	PUNCT
easat-5717	238	1	https://doi.org/10.1080/0965254x.2011.599493	https://doi.org/10.1080/0965254x.2011.599493	PROPN
easat-5717	239	1	[	[	X
easat-5717	239	2	23	23	NUM
easat-5717	239	3	]	]	PUNCT
easat-5717	239	4	b.	b.	PROPN
easat-5717	239	5	n.	n.	PROPN
easat-5717	239	6	vuong	vuong	PROPN
easat-5717	239	7	,	,	PUNCT
easat-5717	239	8	a.	a.	NOUN
easat-5717	239	9	voak	voak	NOUN
easat-5717	239	10	,	,	PUNCT
easat-5717	239	11	s.	s.	PROPN
easat-5717	239	12	f.	f.	PROPN
easat-5717	239	13	a.	a.	PROPN
easat-5717	239	14	hossain	hossain	PROPN
easat-5717	239	15	,	,	PUNCT
easat-5717	239	16	n.	n.	PROPN
easat-5717	239	17	t.	t.	PROPN
easat-5717	239	18	phuoc	phuoc	PROPN
easat-5717	239	19	,	,	PUNCT
easat-5717	239	20	and	and	CCONJ
easat-5717	239	21	l.	l.	PROPN
easat-5717	239	22	h.	h.	PROPN
easat-5717	239	23	dang	dang	PROPN
easat-5717	239	24	,	,	PUNCT
easat-5717	239	25	"	"	PUNCT
easat-5717	239	26	the	the	DET
easat-5717	239	27	impact	impact	NOUN
easat-5717	239	28	of	of	ADP
easat-5717	239	29	corporate	corporate	ADJ
easat-5717	239	30	social	social	ADJ
easat-5717	239	31	responsibility	responsibility	NOUN
easat-5717	239	32	on	on	ADP
easat-5717	239	33	customer	customer	NOUN
easat-5717	239	34	loyalty	loyalty	NOUN
easat-5717	239	35	through	through	ADP
easat-5717	239	36	brand	brand	NOUN
easat-5717	239	37	trust	trust	PROPN
easat-5717	239	38	and	and	CCONJ
easat-5717	239	39	brand	brand	NOUN
easat-5717	239	40	reputation	reputation	NOUN
easat-5717	239	41	:	:	PUNCT
easat-5717	239	42	evidence	evidence	NOUN
easat-5717	239	43	from	from	ADP
easat-5717	239	44	low	low	ADJ
easat-5717	239	45	-	-	PUNCT
easat-5717	239	46	cost	cost	NOUN
easat-5717	239	47	airlines	airline	NOUN
easat-5717	239	48	,	,	PUNCT
easat-5717	239	49	"	"	PUNCT
easat-5717	239	50	transportation	transportation	NOUN
easat-5717	239	51	research	research	NOUN
easat-5717	239	52	procedia	procedia	NOUN
easat-5717	239	53	,	,	PUNCT
easat-5717	239	54	vol	vol	NOUN
easat-5717	239	55	.	.	PROPN
easat-5717	239	56	80	80	NUM
easat-5717	239	57	,	,	PUNCT
easat-5717	239	58	pp	pp	ADJ
easat-5717	239	59	.	.	PUNCT
easat-5717	239	60	111	111	NUM
easat-5717	239	61	-	-	SYM
easat-5717	239	62	118	118	NUM
easat-5717	239	63	,	,	PUNCT
easat-5717	239	64	2024	2024	NUM
easat-5717	239	65	.	.	PUNCT
easat-5717	240	1	https://doi.org/10.1016/j.trpro.2024.09.015	https://doi.org/10.1016/j.trpro.2024.09.015	NOUN
easat-5717	240	2	[	[	X
easat-5717	240	3	24	24	NUM
easat-5717	240	4	]	]	PUNCT
easat-5717	240	5	s.	s.	PROPN
easat-5717	240	6	kamboj	kamboj	PROPN
easat-5717	240	7	,	,	PUNCT
easat-5717	240	8	b.	b.	PROPN
easat-5717	240	9	sarmah	sarmah	PROPN
easat-5717	240	10	,	,	PUNCT
easat-5717	240	11	s.	s.	PROPN
easat-5717	240	12	gupta	gupta	PROPN
easat-5717	240	13	,	,	PUNCT
easat-5717	240	14	and	and	CCONJ
easat-5717	240	15	y.	y.	PROPN
easat-5717	240	16	dwivedi	dwivedi	PROPN
easat-5717	240	17	,	,	PUNCT
easat-5717	240	18	"	"	PUNCT
easat-5717	240	19	examining	examine	VERB
easat-5717	240	20	branding	branding	NOUN
easat-5717	240	21	co	co	NOUN
easat-5717	240	22	-	-	NOUN
easat-5717	240	23	creation	creation	NOUN
easat-5717	240	24	in	in	ADP
easat-5717	240	25	brand	brand	NOUN
easat-5717	240	26	communities	community	NOUN
easat-5717	240	27	on	on	ADP
easat-5717	240	28	social	social	ADJ
easat-5717	240	29	media	medium	NOUN
easat-5717	240	30	:	:	PUNCT
easat-5717	240	31	applying	apply	VERB
easat-5717	240	32	the	the	DET
easat-5717	240	33	paradigm	paradigm	NOUN
easat-5717	240	34	of	of	ADP
easat-5717	240	35	stimulus	stimulus	ADJ
easat-5717	240	36	-	-	PUNCT
easat-5717	240	37	organism	organism	NOUN
easat-5717	240	38	-	-	PUNCT
easat-5717	240	39	response	response	NOUN
easat-5717	240	40	,	,	PUNCT
easat-5717	240	41	"	"	PUNCT
easat-5717	240	42	international	international	ADJ
easat-5717	240	43	journal	journal	NOUN
easat-5717	240	44	of	of	ADP
easat-5717	240	45	information	information	NOUN
easat-5717	240	46	management	management	NOUN
easat-5717	240	47	,	,	PUNCT
easat-5717	240	48	vol	vol	NOUN
easat-5717	240	49	.	.	PROPN
easat-5717	240	50	39	39	NUM
easat-5717	240	51	,	,	PUNCT
easat-5717	240	52	pp	pp	ADJ
easat-5717	240	53	.	.	PUNCT
easat-5717	241	1	169	169	NUM
easat-5717	241	2	-	-	SYM
easat-5717	241	3	185	185	NUM
easat-5717	241	4	,	,	PUNCT
easat-5717	241	5	2018	2018	NUM
easat-5717	241	6	.	.	PUNCT
easat-5717	242	1	https://doi.org/10.1016/j.ijinfomgt.2017.12.001	https://doi.org/10.1016/j.ijinfomgt.2017.12.001	VERB
easat-5717	242	2	[	[	X
easat-5717	242	3	25	25	NUM
easat-5717	242	4	]	]	X
easat-5717	242	5	j.-h	j.-h	NOUN
easat-5717	242	6	.	.	PUNCT
easat-5717	243	1	kwon	kwon	PROPN
easat-5717	243	2	,	,	PUNCT
easat-5717	243	3	s.-h	s.-h	NOUN
easat-5717	243	4	.	.	PUNCT
easat-5717	244	1	jung	jung	PROPN
easat-5717	244	2	,	,	PUNCT
easat-5717	244	3	h.-j	h.-j	PROPN
easat-5717	244	4	.	.	PUNCT
easat-5717	245	1	choi	choi	NOUN
easat-5717	245	2	,	,	PUNCT
easat-5717	245	3	and	and	CCONJ
easat-5717	245	4	j.	j.	PROPN
easat-5717	245	5	kim	kim	PROPN
easat-5717	245	6	,	,	PUNCT
easat-5717	245	7	"	"	PUNCT
easat-5717	245	8	antecedent	antecedent	NOUN
easat-5717	245	9	factors	factor	NOUN
easat-5717	245	10	that	that	PRON
easat-5717	245	11	affect	affect	VERB
easat-5717	245	12	restaurant	restaurant	NOUN
easat-5717	245	13	brand	brand	PROPN
easat-5717	245	14	trust	trust	PROPN
easat-5717	245	15	and	and	CCONJ
easat-5717	245	16	brand	brand	NOUN
easat-5717	245	17	loyalty	loyalty	NOUN
easat-5717	245	18	:	:	PUNCT
easat-5717	245	19	focusing	focus	VERB
easat-5717	245	20	on	on	ADP
easat-5717	245	21	us	we	PRON
easat-5717	245	22	and	and	CCONJ
easat-5717	245	23	korean	korean	ADJ
easat-5717	245	24	consumers	consumer	NOUN
easat-5717	245	25	,	,	PUNCT
easat-5717	245	26	"	"	PUNCT
easat-5717	245	27	journal	journal	NOUN
easat-5717	245	28	of	of	ADP
easat-5717	245	29	product	product	NOUN
easat-5717	245	30	&	&	CCONJ
easat-5717	245	31	brand	brand	PROPN
easat-5717	245	32	management	management	PROPN
easat-5717	245	33	,	,	PUNCT
easat-5717	245	34	vol	vol	NOUN
easat-5717	245	35	.	.	PROPN
easat-5717	245	36	30	30	NUM
easat-5717	245	37	,	,	PUNCT
easat-5717	245	38	no	no	INTJ
easat-5717	245	39	.	.	NOUN
easat-5717	245	40	7	7	NUM
easat-5717	245	41	,	,	PUNCT
easat-5717	245	42	pp	pp	ADJ
easat-5717	245	43	.	.	PUNCT
easat-5717	246	1	990	990	NUM
easat-5717	246	2	-	-	SYM
easat-5717	246	3	1015	1015	NUM
easat-5717	246	4	,	,	PUNCT
easat-5717	246	5	2021	2021	NUM
easat-5717	246	6	.	.	PUNCT
easat-5717	247	1	https://doi.org/10.1108/jpbm-02-2020-2763	https://doi.org/10.1108/jpbm-02-2020-2763	PROPN
easat-5717	247	2	[	[	X
easat-5717	247	3	26	26	NUM
easat-5717	247	4	]	]	PUNCT
easat-5717	247	5	m.	m.	PROPN
easat-5717	247	6	r.	r.	PROPN
easat-5717	247	7	ramadhani	ramadhani	PROPN
easat-5717	247	8	and	and	CCONJ
easat-5717	247	9	m.	m.	NOUN
easat-5717	247	10	ariyanti	ariyanti	PROPN
easat-5717	247	11	,	,	PUNCT
easat-5717	247	12	"	"	PUNCT
easat-5717	247	13	exploring	explore	VERB
easat-5717	247	14	the	the	DET
easat-5717	247	15	influence	influence	NOUN
easat-5717	247	16	of	of	ADP
easat-5717	247	17	social	social	ADJ
easat-5717	247	18	media	medium	NOUN
easat-5717	247	19	marketing	marketing	NOUN
easat-5717	247	20	on	on	ADP
easat-5717	247	21	brand	brand	PROPN
easat-5717	247	22	trust	trust	PROPN
easat-5717	247	23	,	,	PUNCT
easat-5717	247	24	brand	brand	NOUN
easat-5717	247	25	image	image	NOUN
easat-5717	247	26	,	,	PUNCT
easat-5717	247	27	and	and	CCONJ
easat-5717	247	28	brand	brand	NOUN
easat-5717	247	29	loyalty	loyalty	NOUN
easat-5717	247	30	for	for	ADP
easat-5717	247	31	fore	fore	ADJ
easat-5717	247	32	coffee	coffee	NOUN
easat-5717	247	33	,	,	PUNCT
easat-5717	247	34	"	"	PUNCT
easat-5717	247	35	international	international	ADJ
easat-5717	247	36	journal	journal	NOUN
easat-5717	247	37	of	of	ADP
easat-5717	247	38	science	science	NOUN
easat-5717	247	39	,	,	PUNCT
easat-5717	247	40	technology	technology	NOUN
easat-5717	247	41	&	&	CCONJ
easat-5717	247	42	management	management	NOUN
easat-5717	247	43	,	,	PUNCT
easat-5717	247	44	vol	vol	NOUN
easat-5717	247	45	.	.	PROPN
easat-5717	248	1	5	5	NUM
easat-5717	248	2	,	,	PUNCT
easat-5717	248	3	no	no	INTJ
easat-5717	248	4	.	.	NOUN
easat-5717	248	5	4	4	NUM
easat-5717	248	6	,	,	PUNCT
easat-5717	248	7	pp	pp	ADJ
easat-5717	248	8	.	.	PUNCT
easat-5717	249	1	935	935	NUM
easat-5717	249	2	-	-	SYM
easat-5717	249	3	946	946	NUM
easat-5717	249	4	,	,	PUNCT
easat-5717	249	5	2024	2024	NUM
easat-5717	249	6	.	.	PUNCT
easat-5717	250	1	https://doi.org/10.46729/ijstm.v5i4.1149	https://doi.org/10.46729/ijstm.v5i4.1149	ADP
easat-5717	250	2	[	[	X
easat-5717	250	3	27	27	NUM
easat-5717	250	4	]	]	PUNCT
easat-5717	250	5	m.	m.	PROPN
easat-5717	250	6	l.	l.	PROPN
easat-5717	250	7	cheung	cheung	PROPN
easat-5717	250	8	,	,	PUNCT
easat-5717	250	9	g.	g.	PROPN
easat-5717	250	10	d.	d.	PROPN
easat-5717	250	11	pires	pire	VERB
easat-5717	250	12	,	,	PUNCT
easat-5717	250	13	p.	p.	PROPN
easat-5717	250	14	j.	j.	PROPN
easat-5717	250	15	rosenberger	rosenberger	PROPN
easat-5717	250	16	iii	iii	PROPN
easat-5717	250	17	,	,	PUNCT
easat-5717	250	18	w.	w.	PROPN
easat-5717	250	19	k.	k.	PROPN
easat-5717	250	20	leung	leung	PROPN
easat-5717	250	21	,	,	PUNCT
easat-5717	250	22	and	and	CCONJ
easat-5717	250	23	h.	h.	PROPN
easat-5717	250	24	ting	ting	PROPN
easat-5717	250	25	,	,	PUNCT
easat-5717	250	26	"	"	PUNCT
easat-5717	250	27	investigating	investigate	VERB
easat-5717	250	28	the	the	DET
easat-5717	250	29	role	role	NOUN
easat-5717	250	30	of	of	ADP
easat-5717	250	31	social	social	ADJ
easat-5717	250	32	media	medium	NOUN
easat-5717	250	33	marketing	marketing	NOUN
easat-5717	250	34	on	on	ADP
easat-5717	250	35	value	value	NOUN
easat-5717	250	36	co	co	NOUN
easat-5717	250	37	-	-	NOUN
easat-5717	250	38	creation	creation	NOUN
easat-5717	250	39	and	and	CCONJ
easat-5717	250	40	engagement	engagement	NOUN
easat-5717	250	41	:	:	PUNCT
easat-5717	250	42	an	an	DET
easat-5717	250	43	empirical	empirical	ADJ
easat-5717	250	44	study	study	NOUN
easat-5717	250	45	in	in	ADP
easat-5717	250	46	china	china	PROPN
easat-5717	250	47	and	and	CCONJ
easat-5717	250	48	hong	hong	PROPN
easat-5717	250	49	kong	kong	PROPN
easat-5717	250	50	,	,	PUNCT
easat-5717	250	51	"	"	PUNCT
easat-5717	250	52	australasian	australasian	ADJ
easat-5717	250	53	marketing	marketing	NOUN
easat-5717	250	54	journal	journal	NOUN
easat-5717	250	55	,	,	PUNCT
easat-5717	250	56	vol	vol	NOUN
easat-5717	250	57	.	.	PROPN
easat-5717	250	58	29	29	NUM
easat-5717	250	59	,	,	PUNCT
easat-5717	250	60	no	no	INTJ
easat-5717	250	61	.	.	NOUN
easat-5717	250	62	2	2	NUM
easat-5717	250	63	,	,	PUNCT
easat-5717	250	64	pp	pp	ADJ
easat-5717	250	65	.	.	PUNCT
easat-5717	251	1	118	118	NUM
easat-5717	251	2	-	-	SYM
easat-5717	251	3	131	131	NUM
easat-5717	251	4	,	,	PUNCT
easat-5717	251	5	2021	2021	NUM
easat-5717	251	6	.	.	PUNCT
easat-5717	252	1	https://doi.org/10.1016/j.ausmj.2020.03.006	https://doi.org/10.1016/j.ausmj.2020.03.006	NOUN
easat-5717	252	2	[	[	X
easat-5717	252	3	28	28	NUM
easat-5717	252	4	]	]	PUNCT
easat-5717	252	5	j.	j.	PROPN
easat-5717	252	6	f.	f.	PROPN
easat-5717	252	7	hair	hair	PROPN
easat-5717	252	8	,	,	PUNCT
easat-5717	252	9	g.	g.	PROPN
easat-5717	252	10	t.	t.	PROPN
easat-5717	252	11	m.	m.	PROPN
easat-5717	252	12	hult	hult	PROPN
easat-5717	252	13	,	,	PUNCT
easat-5717	252	14	c.	c.	PROPN
easat-5717	252	15	m.	m.	PROPN
easat-5717	252	16	ringle	ringle	PROPN
easat-5717	252	17	,	,	PUNCT
easat-5717	252	18	and	and	CCONJ
easat-5717	252	19	m.	m.	NOUN
easat-5717	252	20	sarstedt	sarstedt	PROPN
easat-5717	252	21	,	,	PUNCT
easat-5717	252	22	a	a	DET
easat-5717	252	23	primer	primer	NOUN
easat-5717	252	24	on	on	ADP
easat-5717	252	25	partial	partial	ADJ
easat-5717	252	26	least	least	ADJ
easat-5717	252	27	squares	square	NOUN
easat-5717	252	28	structural	structural	ADJ
easat-5717	252	29	equation	equation	NOUN
easat-5717	252	30	modeling	modeling	NOUN
easat-5717	252	31	(	(	PUNCT
easat-5717	252	32	pls	pls	INTJ
easat-5717	252	33	-	-	PUNCT
easat-5717	252	34	sem	sem	NOUN
easat-5717	252	35	)	)	PUNCT
easat-5717	252	36	.	.	PUNCT
easat-5717	253	1	new	new	PROPN
easat-5717	253	2	york	york	PROPN
easat-5717	253	3	:	:	PUNCT
easat-5717	253	4	sage	sage	NOUN
easat-5717	253	5	publications	publication	NOUN
easat-5717	253	6	,	,	PUNCT
easat-5717	253	7	inc	inc	PROPN
easat-5717	253	8	,	,	PUNCT
easat-5717	253	9	2022	2022	NUM
easat-5717	253	10	.	.	PUNCT
easat-5717	254	1	[	[	X
easat-5717	254	2	29	29	NUM
easat-5717	254	3	]	]	PUNCT
easat-5717	254	4	m.	m.	NOUN
easat-5717	254	5	hafez	hafez	PROPN
easat-5717	254	6	,	,	PUNCT
easat-5717	254	7	"	"	PUNCT
easat-5717	254	8	the	the	DET
easat-5717	254	9	impact	impact	NOUN
easat-5717	254	10	of	of	ADP
easat-5717	254	11	social	social	ADJ
easat-5717	254	12	media	medium	NOUN
easat-5717	254	13	marketing	marketing	NOUN
easat-5717	254	14	activities	activity	NOUN
easat-5717	254	15	on	on	ADP
easat-5717	254	16	brand	brand	NOUN
easat-5717	254	17	equity	equity	NOUN
easat-5717	254	18	in	in	ADP
easat-5717	254	19	the	the	DET
easat-5717	254	20	banking	banking	NOUN
easat-5717	254	21	sector	sector	NOUN
easat-5717	254	22	in	in	ADP
easat-5717	254	23	bangladesh	bangladesh	PROPN
easat-5717	254	24	:	:	PUNCT
easat-5717	254	25	the	the	DET
easat-5717	254	26	mediating	mediate	VERB
easat-5717	254	27	role	role	NOUN
easat-5717	254	28	of	of	ADP
easat-5717	254	29	brand	brand	NOUN
easat-5717	254	30	love	love	NOUN
easat-5717	254	31	and	and	CCONJ
easat-5717	254	32	brand	brand	PROPN
easat-5717	254	33	trust	trust	PROPN
easat-5717	254	34	,	,	PUNCT
easat-5717	254	35	"	"	PUNCT
easat-5717	254	36	international	international	ADJ
easat-5717	254	37	journal	journal	NOUN
easat-5717	254	38	of	of	ADP
easat-5717	254	39	bank	bank	PROPN
easat-5717	254	40	marketing	marketing	NOUN
easat-5717	254	41	,	,	PUNCT
easat-5717	254	42	vol	vol	NOUN
easat-5717	254	43	.	.	PROPN
easat-5717	254	44	39	39	NUM
easat-5717	254	45	,	,	PUNCT
easat-5717	254	46	no	no	INTJ
easat-5717	254	47	.	.	NOUN
easat-5717	254	48	7	7	NUM
easat-5717	254	49	,	,	PUNCT
easat-5717	254	50	pp	pp	ADJ
easat-5717	254	51	.	.	PUNCT
easat-5717	254	52	1353	1353	NUM
easat-5717	254	53	-	-	SYM
easat-5717	254	54	1376	1376	NUM
easat-5717	254	55	,	,	PUNCT
easat-5717	254	56	2021	2021	NUM
easat-5717	254	57	.	.	PUNCT
easat-5717	255	1	https://doi.org/10.1108/ijbm-02-2021-0067	https://doi.org/10.1108/ijbm-02-2021-0067	PROPN
easat-5717	255	2	[	[	X
easat-5717	255	3	30	30	NUM
easat-5717	255	4	]	]	PUNCT
easat-5717	255	5	p.	p.	PROPN
easat-5717	255	6	srivastava	srivastava	PROPN
easat-5717	255	7	,	,	PUNCT
easat-5717	255	8	s.	s.	PROPN
easat-5717	255	9	gupta	gupta	PROPN
easat-5717	255	10	,	,	PUNCT
easat-5717	255	11	n.	n.	PROPN
easat-5717	255	12	mishra	mishra	PROPN
easat-5717	255	13	,	,	PUNCT
easat-5717	255	14	s.	s.	PROPN
easat-5717	255	15	srivastava	srivastava	PROPN
easat-5717	255	16	,	,	PUNCT
easat-5717	255	17	and	and	CCONJ
easat-5717	255	18	s.	s.	PROPN
easat-5717	255	19	k.	k.	PROPN
easat-5717	255	20	mangla	mangla	PROPN
easat-5717	255	21	,	,	PUNCT
easat-5717	255	22	"	"	PUNCT
easat-5717	255	23	social	social	ADJ
easat-5717	255	24	media	medium	NOUN
easat-5717	255	25	marketing	marketing	NOUN
easat-5717	255	26	and	and	CCONJ
easat-5717	255	27	brand	brand	NOUN
easat-5717	255	28	loyalty	loyalty	NOUN
easat-5717	255	29	:	:	PUNCT
easat-5717	255	30	analyzing	analyze	VERB
easat-5717	255	31	the	the	DET
easat-5717	255	32	mediating	mediate	VERB
easat-5717	255	33	role	role	NOUN
easat-5717	255	34	of	of	ADP
easat-5717	255	35	brand	brand	PROPN
easat-5717	255	36	trust	trust	PROPN
easat-5717	255	37	,	,	PUNCT
easat-5717	255	38	"	"	PUNCT
easat-5717	255	39	thailand	thailand	PROPN
easat-5717	255	40	and	and	CCONJ
easat-5717	255	41	the	the	DET
easat-5717	255	42	world	world	NOUN
easat-5717	255	43	economy	economy	NOUN
easat-5717	255	44	,	,	PUNCT
easat-5717	255	45	vol	vol	NOUN
easat-5717	255	46	.	.	PROPN
easat-5717	255	47	40	40	NUM
easat-5717	255	48	,	,	PUNCT
easat-5717	255	49	no	no	INTJ
easat-5717	255	50	.	.	NOUN
easat-5717	255	51	3	3	NUM
easat-5717	255	52	,	,	PUNCT
easat-5717	255	53	pp	pp	ADJ
easat-5717	255	54	.	.	PUNCT
easat-5717	256	1	55	55	NUM
easat-5717	256	2	-	-	SYM
easat-5717	256	3	68	68	NUM
easat-5717	256	4	,	,	PUNCT
easat-5717	256	5	2022	2022	NUM
easat-5717	256	6	.	.	PUNCT
easat-5717	256	7	https://doi.org/10.1108/jrim-03-2021-0072	https://doi.org/10.1108/jrim-03-2021-0072	NOUN
easat-5717	256	8	https://doi.org/10.1016/j.jbusres.2022.04.068	https://doi.org/10.1016/j.jbusres.2022.04.068	AUX
easat-5717	256	9	https://doi.org/10.1016/j.intmar.2013.12.002	https://doi.org/10.1016/j.intmar.2013.12.002	PROPN
easat-5717	256	10	https://doi.org/10.2991/aebmr.k.210522.014	https://doi.org/10.2991/aebmr.k.210522.014	PRON
easat-5717	256	11	https://doi.org/10.1080/0965254x.2011.599493	https://doi.org/10.1080/0965254x.2011.599493	PROPN
easat-5717	256	12	https://doi.org/10.1016/j.trpro.2024.09.015	https://doi.org/10.1016/j.trpro.2024.09.015	PUNCT
easat-5717	256	13	https://doi.org/10.1016/j.ijinfomgt.2017.12.001	https://doi.org/10.1016/j.ijinfomgt.2017.12.001	VERB
easat-5717	256	14	https://doi.org/10.1108/jpbm-02-2020-2763	https://doi.org/10.1108/jpbm-02-2020-2763	PROPN
easat-5717	256	15	https://doi.org/10.46729/ijstm.v5i4.1149	https://doi.org/10.46729/ijstm.v5i4.1149	ADP
easat-5717	256	16	https://doi.org/10.1016/j.ausmj.2020.03.006	https://doi.org/10.1016/j.ausmj.2020.03.006	ADJ
easat-5717	256	17	https://doi.org/10.1108/ijbm-02-2021-0067	https://doi.org/10.1108/ijbm-02-2021-0067	PRON