id	sid	tid	token	lemma	pos
easat-5952	1	1	edelweiss	edelweiss	PROPN
easat-5952	1	2	applied	apply	VERB
easat-5952	1	3	science	science	NOUN
easat-5952	1	4	and	and	CCONJ
easat-5952	1	5	technology	technology	NOUN
easat-5952	1	6	issn	issn	PROPN
easat-5952	1	7	:	:	PUNCT
easat-5952	1	8	2576	2576	NUM
easat-5952	1	9	-	-	SYM
easat-5952	1	10	8484	8484	NUM
easat-5952	1	11	vol	vol	NOUN
easat-5952	1	12	.	.	PROPN
easat-5952	2	1	9	9	NUM
easat-5952	2	2	,	,	PUNCT
easat-5952	2	3	no	no	INTJ
easat-5952	2	4	.	.	NOUN
easat-5952	2	5	4	4	NUM
easat-5952	2	6	,	,	PUNCT
easat-5952	2	7	164	164	NUM
easat-5952	2	8	-	-	SYM
easat-5952	2	9	173	173	NUM
easat-5952	2	10	2025	2025	NUM
easat-5952	2	11	publisher	publisher	NOUN
easat-5952	2	12	:	:	PUNCT
easat-5952	2	13	learning	learn	VERB
easat-5952	2	14	gate	gate	NOUN
easat-5952	2	15	doi	doi	PROPN
easat-5952	2	16	:	:	PUNCT
easat-5952	2	17	10.55214/25768484.v9i4.5952	10.55214/25768484.v9i4.5952	NOUN
easat-5952	2	18	©	©	PROPN
easat-5952	2	19	2025	2025	NUM
easat-5952	2	20	by	by	ADP
easat-5952	2	21	the	the	DET
easat-5952	2	22	authors	author	NOUN
easat-5952	2	23	;	;	PUNCT
easat-5952	3	1	licensee	licensee	PROPN
easat-5952	3	2	learning	learning	NOUN
easat-5952	3	3	gate	gate	NOUN
easat-5952	3	4	©	©	PROPN
easat-5952	3	5	2025	2025	NUM
easat-5952	3	6	by	by	ADP
easat-5952	3	7	the	the	DET
easat-5952	3	8	authors	author	NOUN
easat-5952	3	9	;	;	PUNCT
easat-5952	3	10	licensee	licensee	PROPN
easat-5952	3	11	learning	learning	NOUN
easat-5952	3	12	gate	gate	NOUN
easat-5952	3	13	history	history	NOUN
easat-5952	3	14	:	:	PUNCT
easat-5952	3	15	received	receive	VERB
easat-5952	3	16	:	:	PUNCT
easat-5952	3	17	14	14	NUM
easat-5952	3	18	january	january	NOUN
easat-5952	3	19	2025	2025	NUM
easat-5952	3	20	;	;	PUNCT
easat-5952	3	21	revised	revise	VERB
easat-5952	3	22	:	:	PUNCT
easat-5952	3	23	14	14	NUM
easat-5952	3	24	march	march	NOUN
easat-5952	3	25	2025	2025	NUM
easat-5952	3	26	;	;	PUNCT
easat-5952	3	27	accepted	accept	VERB
easat-5952	3	28	:	:	PUNCT
easat-5952	3	29	18	18	NUM
easat-5952	3	30	march	march	NOUN
easat-5952	3	31	2025	2025	NUM
easat-5952	3	32	;	;	PUNCT
easat-5952	3	33	published	publish	VERB
easat-5952	3	34	:	:	PUNCT
easat-5952	3	35	3	3	NUM
easat-5952	3	36	april	april	PROPN
easat-5952	3	37	2025	2025	NUM
easat-5952	3	38	*	*	PUNCT
easat-5952	3	39	correspondence	correspondence	NOUN
easat-5952	3	40	:	:	PUNCT
easat-5952	4	1	nvdinh@nctu.edu.vn	nvdinh@nctu.edu.vn	ADJ
easat-5952	4	2	factors	factor	NOUN
easat-5952	4	3	influencing	influence	VERB
easat-5952	4	4	university	university	NOUN
easat-5952	4	5	brand	brand	NOUN
easat-5952	4	6	image	image	NOUN
easat-5952	4	7	:	:	PUNCT
easat-5952	4	8	a	a	DET
easat-5952	4	9	case	case	NOUN
easat-5952	4	10	study	study	NOUN
easat-5952	4	11	at	at	ADP
easat-5952	4	12	a	a	DET
easat-5952	4	13	university	university	NOUN
easat-5952	4	14	in	in	ADP
easat-5952	4	15	vietnam	vietnam	PROPN
easat-5952	4	16	cao	cao	PROPN
easat-5952	4	17	thi	thi	PROPN
easat-5952	4	18	sen1	sen1	PROPN
easat-5952	4	19	,	,	PUNCT
easat-5952	4	20	nguyen	nguyen	PROPN
easat-5952	4	21	van	van	PROPN
easat-5952	4	22	dinh2	dinh2	PROPN
easat-5952	4	23	*	*	PROPN
easat-5952	4	24	1tay	1tay	PROPN
easat-5952	4	25	do	do	VERB
easat-5952	4	26	university	university	NOUN
easat-5952	4	27	,	,	PUNCT
easat-5952	4	28	can	can	AUX
easat-5952	4	29	tho	tho	PROPN
easat-5952	4	30	city	city	PROPN
easat-5952	4	31	,	,	PUNCT
easat-5952	4	32	vietnam	vietnam	PROPN
easat-5952	4	33	;	;	PUNCT
easat-5952	4	34	ctsen@tdu.edu.vn	ctsen@tdu.edu.vn	PROPN
easat-5952	4	35	(	(	PUNCT
easat-5952	4	36	c.t.s	c.t.s	ADJ
easat-5952	4	37	.	.	PUNCT
easat-5952	4	38	)	)	PUNCT
easat-5952	4	39	.	.	PUNCT
easat-5952	5	1	2nam	2nam	NUM
easat-5952	5	2	can	can	AUX
easat-5952	5	3	tho	tho	PROPN
easat-5952	5	4	university	university	NOUN
easat-5952	5	5	,	,	PUNCT
easat-5952	5	6	can	can	AUX
easat-5952	5	7	tho	tho	PROPN
easat-5952	5	8	city	city	PROPN
easat-5952	5	9	,	,	PUNCT
easat-5952	5	10	vietnam	vietnam	PROPN
easat-5952	5	11	;	;	PUNCT
easat-5952	5	12	nvdinh@nctu.edu.vn	nvdinh@nctu.edu.vn	PROPN
easat-5952	5	13	(	(	PUNCT
easat-5952	5	14	n.v.d	n.v.d	PROPN
easat-5952	5	15	.	.	PUNCT
easat-5952	5	16	)	)	PUNCT
easat-5952	5	17	.	.	PUNCT
easat-5952	6	1	abstract	abstract	ADV
easat-5952	6	2	:	:	PUNCT
easat-5952	6	3	this	this	DET
easat-5952	6	4	study	study	NOUN
easat-5952	6	5	aims	aim	VERB
easat-5952	6	6	to	to	PART
easat-5952	6	7	identify	identify	VERB
easat-5952	6	8	the	the	DET
easat-5952	6	9	factors	factor	NOUN
easat-5952	6	10	affecting	affect	VERB
easat-5952	6	11	the	the	DET
easat-5952	6	12	brand	brand	NOUN
easat-5952	6	13	image	image	NOUN
easat-5952	6	14	of	of	ADP
easat-5952	6	15	nam	nam	NOUN
easat-5952	6	16	can	can	AUX
easat-5952	6	17	tho	tho	PROPN
easat-5952	6	18	university	university	PROPN
easat-5952	6	19	and	and	CCONJ
easat-5952	6	20	,	,	PUNCT
easat-5952	6	21	on	on	ADP
easat-5952	6	22	that	that	DET
easat-5952	6	23	basis	basis	NOUN
easat-5952	6	24	,	,	PUNCT
easat-5952	6	25	propose	propose	VERB
easat-5952	6	26	some	some	DET
easat-5952	6	27	policy	policy	NOUN
easat-5952	6	28	implications	implication	NOUN
easat-5952	6	29	to	to	PART
easat-5952	6	30	enhance	enhance	VERB
easat-5952	6	31	the	the	DET
easat-5952	6	32	university	university	NOUN
easat-5952	6	33	's	's	PART
easat-5952	6	34	brand	brand	NOUN
easat-5952	6	35	image	image	NOUN
easat-5952	6	36	.	.	PUNCT
easat-5952	7	1	the	the	DET
easat-5952	7	2	study	study	NOUN
easat-5952	7	3	employs	employ	VERB
easat-5952	7	4	a	a	DET
easat-5952	7	5	combination	combination	NOUN
easat-5952	7	6	of	of	ADP
easat-5952	7	7	qualitative	qualitative	ADJ
easat-5952	7	8	and	and	CCONJ
easat-5952	7	9	quantitative	quantitative	ADJ
easat-5952	7	10	research	research	NOUN
easat-5952	7	11	methods	method	NOUN
easat-5952	7	12	.	.	PUNCT
easat-5952	8	1	qualitative	qualitative	ADJ
easat-5952	8	2	research	research	NOUN
easat-5952	8	3	aims	aim	VERB
easat-5952	8	4	to	to	PART
easat-5952	8	5	determine	determine	VERB
easat-5952	8	6	the	the	DET
easat-5952	8	7	research	research	NOUN
easat-5952	8	8	model	model	NOUN
easat-5952	8	9	and	and	CCONJ
easat-5952	8	10	calibrate	calibrate	VERB
easat-5952	8	11	the	the	DET
easat-5952	8	12	scale	scale	NOUN
easat-5952	8	13	.	.	PUNCT
easat-5952	9	1	the	the	DET
easat-5952	9	2	research	research	NOUN
easat-5952	9	3	model	model	NOUN
easat-5952	9	4	consists	consist	VERB
easat-5952	9	5	of	of	ADP
easat-5952	9	6	four	four	NUM
easat-5952	9	7	independent	independent	ADJ
easat-5952	9	8	variables	variable	NOUN
easat-5952	9	9	:	:	PUNCT
easat-5952	9	10	brand	brand	NOUN
easat-5952	9	11	association	association	PROPN
easat-5952	9	12	,	,	PUNCT
easat-5952	9	13	brand	brand	NOUN
easat-5952	9	14	awareness	awareness	NOUN
easat-5952	9	15	,	,	PUNCT
easat-5952	9	16	brand	brand	NOUN
easat-5952	9	17	loyalty	loyalty	NOUN
easat-5952	9	18	,	,	PUNCT
easat-5952	9	19	and	and	CCONJ
easat-5952	9	20	perceived	perceive	VERB
easat-5952	9	21	quality	quality	NOUN
easat-5952	9	22	,	,	PUNCT
easat-5952	9	23	which	which	PRON
easat-5952	9	24	impact	impact	VERB
easat-5952	9	25	the	the	DET
easat-5952	9	26	brand	brand	NOUN
easat-5952	9	27	image	image	NOUN
easat-5952	9	28	of	of	ADP
easat-5952	9	29	nam	nam	NOUN
easat-5952	9	30	can	can	AUX
easat-5952	9	31	tho	tho	PROPN
easat-5952	9	32	university	university	NOUN
easat-5952	9	33	.	.	PUNCT
easat-5952	10	1	the	the	DET
easat-5952	10	2	analysis	analysis	NOUN
easat-5952	10	3	results	result	VERB
easat-5952	10	4	from	from	ADP
easat-5952	10	5	a	a	DET
easat-5952	10	6	survey	survey	NOUN
easat-5952	10	7	of	of	ADP
easat-5952	10	8	240	240	NUM
easat-5952	10	9	students	student	NOUN
easat-5952	10	10	,	,	PUNCT
easat-5952	10	11	conducted	conduct	VERB
easat-5952	10	12	through	through	ADP
easat-5952	10	13	steps	step	NOUN
easat-5952	10	14	such	such	ADJ
easat-5952	10	15	as	as	ADP
easat-5952	10	16	reliability	reliability	NOUN
easat-5952	10	17	testing	testing	NOUN
easat-5952	10	18	of	of	ADP
easat-5952	10	19	the	the	DET
easat-5952	10	20	measurement	measurement	NOUN
easat-5952	10	21	scale	scale	NOUN
easat-5952	10	22	using	use	VERB
easat-5952	10	23	cronbach	cronbach	NOUN
easat-5952	10	24	's	's	PART
easat-5952	10	25	alpha	alpha	NOUN
easat-5952	10	26	,	,	PUNCT
easat-5952	10	27	exploratory	exploratory	ADJ
easat-5952	10	28	factor	factor	NOUN
easat-5952	10	29	analysis	analysis	NOUN
easat-5952	10	30	,	,	PUNCT
easat-5952	10	31	correlation	correlation	NOUN
easat-5952	10	32	analysis	analysis	NOUN
easat-5952	10	33	,	,	PUNCT
easat-5952	10	34	and	and	CCONJ
easat-5952	10	35	multiple	multiple	ADJ
easat-5952	10	36	linear	linear	ADJ
easat-5952	10	37	regression	regression	NOUN
easat-5952	10	38	analysis	analysis	NOUN
easat-5952	10	39	,	,	PUNCT
easat-5952	10	40	show	show	VERB
easat-5952	10	41	that	that	SCONJ
easat-5952	10	42	the	the	DET
easat-5952	10	43	brand	brand	NOUN
easat-5952	10	44	image	image	NOUN
easat-5952	10	45	is	be	AUX
easat-5952	10	46	influenced	influence	VERB
easat-5952	10	47	by	by	ADP
easat-5952	10	48	four	four	NUM
easat-5952	10	49	factors	factor	NOUN
easat-5952	10	50	:	:	PUNCT
easat-5952	10	51	perceived	perceive	VERB
easat-5952	10	52	quality	quality	NOUN
easat-5952	10	53	,	,	PUNCT
easat-5952	10	54	association	association	NOUN
easat-5952	10	55	,	,	PUNCT
easat-5952	10	56	brand	brand	NOUN
easat-5952	10	57	awareness	awareness	NOUN
easat-5952	10	58	,	,	PUNCT
easat-5952	10	59	and	and	CCONJ
easat-5952	10	60	brand	brand	NOUN
easat-5952	10	61	loyalty	loyalty	NOUN
easat-5952	10	62	.	.	PUNCT
easat-5952	11	1	based	base	VERB
easat-5952	11	2	on	on	ADP
easat-5952	11	3	the	the	DET
easat-5952	11	4	research	research	NOUN
easat-5952	11	5	findings	finding	NOUN
easat-5952	11	6	,	,	PUNCT
easat-5952	11	7	policy	policy	NOUN
easat-5952	11	8	implications	implication	NOUN
easat-5952	11	9	are	be	AUX
easat-5952	11	10	proposed	propose	VERB
easat-5952	11	11	to	to	PART
easat-5952	11	12	enhance	enhance	VERB
easat-5952	11	13	the	the	DET
easat-5952	11	14	brand	brand	NOUN
easat-5952	11	15	image	image	NOUN
easat-5952	11	16	of	of	ADP
easat-5952	11	17	nam	nam	NOUN
easat-5952	11	18	can	can	AUX
easat-5952	11	19	tho	tho	PROPN
easat-5952	11	20	university	university	NOUN
easat-5952	11	21	.	.	PUNCT
easat-5952	12	1	keywords	keyword	NOUN
easat-5952	12	2	:	:	PUNCT
easat-5952	12	3	brand	brand	NOUN
easat-5952	12	4	image	image	NOUN
easat-5952	12	5	,	,	PUNCT
easat-5952	12	6	nam	nam	PROPN
easat-5952	12	7	can	can	AUX
easat-5952	12	8	tho	tho	ADV
easat-5952	12	9	,	,	PUNCT
easat-5952	12	10	students	student	NOUN
easat-5952	12	11	.	.	PUNCT
easat-5952	13	1	1	1	X
easat-5952	13	2	.	.	X
easat-5952	13	3	introduction	introduction	NOUN
easat-5952	13	4	to	to	PART
easat-5952	13	5	address	address	VERB
easat-5952	13	6	competitive	competitive	ADJ
easat-5952	13	7	challenges	challenge	NOUN
easat-5952	13	8	,	,	PUNCT
easat-5952	13	9	universities	university	NOUN
easat-5952	13	10	have	have	AUX
easat-5952	13	11	started	start	VERB
easat-5952	13	12	developing	develop	VERB
easat-5952	13	13	branding	branding	NOUN
easat-5952	13	14	strategies	strategy	NOUN
easat-5952	13	15	.	.	PUNCT
easat-5952	14	1	branding	branding	NOUN
easat-5952	14	2	has	have	AUX
easat-5952	14	3	been	be	AUX
easat-5952	14	4	used	use	VERB
easat-5952	14	5	as	as	ADP
easat-5952	14	6	a	a	DET
easat-5952	14	7	differentiation	differentiation	NOUN
easat-5952	14	8	strategy	strategy	NOUN
easat-5952	14	9	for	for	ADP
easat-5952	14	10	higher	high	ADJ
easat-5952	14	11	education	education	NOUN
easat-5952	14	12	institutions	institution	NOUN
easat-5952	14	13	[	[	X
easat-5952	14	14	1	1	NUM
easat-5952	14	15	]	]	PUNCT
easat-5952	14	16	.	.	PUNCT
easat-5952	15	1	as	as	ADP
easat-5952	15	2	competition	competition	NOUN
easat-5952	15	3	intensifies	intensifie	NOUN
easat-5952	15	4	,	,	PUNCT
easat-5952	15	5	educational	educational	ADJ
easat-5952	15	6	institutions	institution	NOUN
easat-5952	15	7	exhibit	exhibit	VERB
easat-5952	15	8	similar	similar	ADJ
easat-5952	15	9	operational	operational	ADJ
easat-5952	15	10	characteristics	characteristic	NOUN
easat-5952	15	11	to	to	ADP
easat-5952	15	12	businesses	business	NOUN
easat-5952	15	13	,	,	PUNCT
easat-5952	15	14	implementing	implement	VERB
easat-5952	15	15	marketing	marketing	NOUN
easat-5952	15	16	activities	activity	NOUN
easat-5952	15	17	and	and	CCONJ
easat-5952	15	18	brand	brand	NOUN
easat-5952	15	19	development	development	NOUN
easat-5952	15	20	[	[	X
easat-5952	15	21	2	2	NUM
easat-5952	15	22	,	,	PUNCT
easat-5952	15	23	3	3	NUM
easat-5952	15	24	]	]	PUNCT
easat-5952	15	25	.	.	PUNCT
easat-5952	16	1	a	a	DET
easat-5952	16	2	university	university	NOUN
easat-5952	16	3	brand	brand	NOUN
easat-5952	16	4	creates	create	VERB
easat-5952	16	5	a	a	DET
easat-5952	16	6	strong	strong	ADJ
easat-5952	16	7	impression	impression	NOUN
easat-5952	16	8	on	on	ADP
easat-5952	16	9	students	student	NOUN
easat-5952	16	10	while	while	SCONJ
easat-5952	16	11	helping	help	VERB
easat-5952	16	12	to	to	PART
easat-5952	16	13	identify	identify	VERB
easat-5952	16	14	and	and	CCONJ
easat-5952	16	15	differentiate	differentiate	VERB
easat-5952	16	16	the	the	DET
easat-5952	16	17	university	university	NOUN
easat-5952	16	18	from	from	ADP
easat-5952	16	19	others	other	NOUN
easat-5952	16	20	.	.	PUNCT
easat-5952	17	1	studying	study	VERB
easat-5952	17	2	the	the	DET
easat-5952	17	3	factors	factor	NOUN
easat-5952	17	4	affecting	affect	VERB
easat-5952	17	5	a	a	DET
easat-5952	17	6	university	university	NOUN
easat-5952	17	7	's	's	PART
easat-5952	17	8	brand	brand	NOUN
easat-5952	17	9	image	image	NOUN
easat-5952	17	10	provides	provide	VERB
easat-5952	17	11	a	a	DET
easat-5952	17	12	basis	basis	NOUN
easat-5952	17	13	for	for	ADP
easat-5952	17	14	directing	direct	VERB
easat-5952	17	15	long	long	ADJ
easat-5952	17	16	-	-	PUNCT
easat-5952	17	17	term	term	NOUN
easat-5952	17	18	brand	brand	NOUN
easat-5952	17	19	development	development	NOUN
easat-5952	17	20	strategies	strategy	NOUN
easat-5952	17	21	,	,	PUNCT
easat-5952	17	22	contributing	contribute	VERB
easat-5952	17	23	to	to	ADP
easat-5952	17	24	the	the	DET
easat-5952	17	25	university	university	NOUN
easat-5952	17	26	's	's	PART
easat-5952	17	27	sustainable	sustainable	ADJ
easat-5952	17	28	development	development	NOUN
easat-5952	17	29	in	in	ADP
easat-5952	17	30	the	the	DET
easat-5952	17	31	future	future	NOUN
easat-5952	17	32	[	[	X
easat-5952	17	33	4	4	NUM
easat-5952	17	34	]	]	PUNCT
easat-5952	17	35	.	.	PUNCT
easat-5952	18	1	furthermore	furthermore	ADV
easat-5952	18	2	,	,	PUNCT
easat-5952	18	3	nguyen	nguyen	NOUN
easat-5952	18	4	,	,	PUNCT
easat-5952	18	5	et	et	PROPN
easat-5952	18	6	al	al	PROPN
easat-5952	18	7	.	.	PUNCT
easat-5952	19	1	[	[	X
easat-5952	19	2	5	5	NUM
easat-5952	19	3	]	]	PUNCT
easat-5952	19	4	pointed	point	VERB
easat-5952	19	5	out	out	ADP
easat-5952	19	6	that	that	SCONJ
easat-5952	19	7	a	a	DET
easat-5952	19	8	brand	brand	NOUN
easat-5952	19	9	reflects	reflect	VERB
easat-5952	19	10	the	the	DET
easat-5952	19	11	university	university	NOUN
easat-5952	19	12	's	's	PART
easat-5952	19	13	ability	ability	NOUN
easat-5952	19	14	to	to	PART
easat-5952	19	15	meet	meet	VERB
easat-5952	19	16	students	student	NOUN
easat-5952	19	17	'	'	PART
easat-5952	19	18	needs	need	NOUN
easat-5952	19	19	,	,	PUNCT
easat-5952	19	20	building	build	VERB
easat-5952	19	21	trust	trust	NOUN
easat-5952	19	22	in	in	ADP
easat-5952	19	23	its	its	PRON
easat-5952	19	24	ability	ability	NOUN
easat-5952	19	25	to	to	PART
easat-5952	19	26	provide	provide	VERB
easat-5952	19	27	essential	essential	ADJ
easat-5952	19	28	services	service	NOUN
easat-5952	19	29	.	.	PUNCT
easat-5952	20	1	additionally	additionally	ADV
easat-5952	20	2	,	,	PUNCT
easat-5952	20	3	it	it	PRON
easat-5952	20	4	helps	help	VERB
easat-5952	20	5	prospective	prospective	ADJ
easat-5952	20	6	students	student	NOUN
easat-5952	20	7	decide	decide	VERB
easat-5952	20	8	which	which	DET
easat-5952	20	9	university	university	NOUN
easat-5952	20	10	to	to	PART
easat-5952	20	11	choose	choose	VERB
easat-5952	20	12	and	and	CCONJ
easat-5952	20	13	attract	attract	VERB
easat-5952	20	14	and	and	CCONJ
easat-5952	20	15	retain	retain	VERB
easat-5952	20	16	students	student	NOUN
easat-5952	20	17	[	[	X
easat-5952	20	18	1	1	NUM
easat-5952	20	19	]	]	PUNCT
easat-5952	20	20	.	.	PUNCT
easat-5952	21	1	in	in	ADP
easat-5952	21	2	vietnam	vietnam	PROPN
easat-5952	21	3	,	,	PUNCT
easat-5952	21	4	many	many	ADJ
easat-5952	21	5	universities	university	NOUN
easat-5952	21	6	strive	strive	VERB
easat-5952	21	7	to	to	PART
easat-5952	21	8	build	build	VERB
easat-5952	21	9	and	and	CCONJ
easat-5952	21	10	enhance	enhance	VERB
easat-5952	21	11	their	their	PRON
easat-5952	21	12	brand	brand	NOUN
easat-5952	21	13	image	image	NOUN
easat-5952	21	14	to	to	PART
easat-5952	21	15	attract	attract	VERB
easat-5952	21	16	students	student	NOUN
easat-5952	21	17	,	,	PUNCT
easat-5952	21	18	international	international	ADJ
easat-5952	21	19	collaborations	collaboration	NOUN
easat-5952	21	20	,	,	PUNCT
easat-5952	21	21	and	and	CCONJ
easat-5952	21	22	employers	employer	NOUN
easat-5952	22	1	[	[	X
easat-5952	22	2	6	6	NUM
easat-5952	22	3	,	,	PUNCT
easat-5952	22	4	7	7	NUM
easat-5952	22	5	]	]	PUNCT
easat-5952	22	6	.	.	PUNCT
easat-5952	23	1	nam	nam	PROPN
easat-5952	23	2	can	can	AUX
easat-5952	23	3	tho	tho	PROPN
easat-5952	23	4	university	university	NOUN
easat-5952	23	5	is	be	AUX
easat-5952	23	6	gradually	gradually	ADV
easat-5952	23	7	asserting	assert	VERB
easat-5952	23	8	its	its	PRON
easat-5952	23	9	position	position	NOUN
easat-5952	23	10	in	in	ADP
easat-5952	23	11	the	the	DET
easat-5952	23	12	mekong	mekong	PROPN
easat-5952	23	13	delta	delta	NOUN
easat-5952	23	14	region	region	NOUN
easat-5952	23	15	and	and	CCONJ
easat-5952	23	16	across	across	ADP
easat-5952	23	17	vietnam	vietnam	PROPN
easat-5952	23	18	.	.	PUNCT
easat-5952	24	1	nam	nam	PROPN
easat-5952	24	2	can	can	AUX
easat-5952	24	3	tho	tho	PROPN
easat-5952	24	4	university	university	NOUN
easat-5952	24	5	plays	play	VERB
easat-5952	24	6	a	a	DET
easat-5952	24	7	vital	vital	ADJ
easat-5952	24	8	role	role	NOUN
easat-5952	24	9	in	in	ADP
easat-5952	24	10	providing	provide	VERB
easat-5952	24	11	quality	quality	NOUN
easat-5952	24	12	educational	educational	ADJ
easat-5952	24	13	programs	program	NOUN
easat-5952	24	14	to	to	PART
easat-5952	24	15	serve	serve	VERB
easat-5952	24	16	the	the	DET
easat-5952	24	17	development	development	NOUN
easat-5952	24	18	of	of	ADP
easat-5952	24	19	this	this	DET
easat-5952	24	20	region	region	NOUN
easat-5952	24	21	.	.	PUNCT
easat-5952	25	1	however	however	ADV
easat-5952	25	2	,	,	PUNCT
easat-5952	25	3	the	the	DET
easat-5952	25	4	university	university	NOUN
easat-5952	25	5	needs	need	VERB
easat-5952	25	6	to	to	PART
easat-5952	25	7	build	build	VERB
easat-5952	25	8	a	a	DET
easat-5952	25	9	strong	strong	ADJ
easat-5952	25	10	brand	brand	NOUN
easat-5952	25	11	image	image	NOUN
easat-5952	25	12	to	to	PART
easat-5952	25	13	attract	attract	VERB
easat-5952	25	14	potential	potential	ADJ
easat-5952	25	15	students	student	NOUN
easat-5952	25	16	and	and	CCONJ
easat-5952	25	17	enhance	enhance	VERB
easat-5952	25	18	its	its	PRON
easat-5952	25	19	reputation	reputation	NOUN
easat-5952	25	20	.	.	PUNCT
easat-5952	26	1	studying	study	VERB
easat-5952	26	2	the	the	DET
easat-5952	26	3	factors	factor	NOUN
easat-5952	26	4	affecting	affect	VERB
easat-5952	26	5	the	the	DET
easat-5952	26	6	university	university	NOUN
easat-5952	26	7	's	's	PART
easat-5952	26	8	brand	brand	NOUN
easat-5952	26	9	image	image	NOUN
easat-5952	26	10	will	will	AUX
easat-5952	26	11	provide	provide	VERB
easat-5952	26	12	a	a	DET
easat-5952	26	13	basis	basis	NOUN
easat-5952	26	14	for	for	ADP
easat-5952	26	15	guiding	guide	VERB
easat-5952	26	16	long	long	ADJ
easat-5952	26	17	-	-	PUNCT
easat-5952	26	18	term	term	NOUN
easat-5952	26	19	brand	brand	NOUN
easat-5952	26	20	development	development	NOUN
easat-5952	26	21	strategies	strategy	NOUN
easat-5952	26	22	,	,	PUNCT
easat-5952	26	23	contributing	contribute	VERB
easat-5952	26	24	to	to	ADP
easat-5952	26	25	the	the	DET
easat-5952	26	26	sustainable	sustainable	ADJ
easat-5952	26	27	growth	growth	NOUN
easat-5952	26	28	of	of	ADP
easat-5952	26	29	the	the	DET
easat-5952	26	30	university	university	NOUN
easat-5952	26	31	in	in	ADP
easat-5952	26	32	the	the	DET
easat-5952	26	33	future	future	NOUN
easat-5952	26	34	.	.	PUNCT
easat-5952	27	1	moreover	moreover	ADV
easat-5952	27	2	,	,	PUNCT
easat-5952	27	3	research	research	NOUN
easat-5952	27	4	has	have	VERB
easat-5952	27	5	yet	yet	ADV
easat-5952	27	6	to	to	PART
easat-5952	27	7	be	be	AUX
easat-5952	27	8	conducted	conduct	VERB
easat-5952	27	9	to	to	PART
easat-5952	27	10	identify	identify	VERB
easat-5952	27	11	the	the	DET
easat-5952	27	12	factors	factor	NOUN
easat-5952	27	13	influencing	influence	VERB
easat-5952	27	14	the	the	DET
easat-5952	27	15	brand	brand	NOUN
easat-5952	27	16	image	image	NOUN
easat-5952	27	17	of	of	ADP
easat-5952	27	18	nam	nam	NOUN
easat-5952	27	19	can	can	AUX
easat-5952	27	20	tho	tho	PROPN
easat-5952	27	21	university	university	NOUN
easat-5952	27	22	.	.	PUNCT
easat-5952	28	1	thus	thus	ADV
easat-5952	28	2	,	,	PUNCT
easat-5952	28	3	such	such	DET
easat-5952	28	4	a	a	DET
easat-5952	28	5	study	study	NOUN
easat-5952	28	6	can	can	AUX
easat-5952	28	7	provide	provide	VERB
easat-5952	28	8	helpful	helpful	ADJ
easat-5952	28	9	information	information	NOUN
easat-5952	28	10	for	for	ADP
easat-5952	28	11	developing	develop	VERB
easat-5952	28	12	promotional	promotional	ADJ
easat-5952	28	13	strategies	strategy	NOUN
easat-5952	28	14	,	,	PUNCT
easat-5952	28	15	enhancing	enhance	VERB
easat-5952	28	16	service	service	NOUN
easat-5952	28	17	quality	quality	NOUN
easat-5952	28	18	,	,	PUNCT
easat-5952	28	19	and	and	CCONJ
easat-5952	28	20	brand	brand	NOUN
easat-5952	28	21	development	development	NOUN
easat-5952	28	22	,	,	PUNCT
easat-5952	28	23	thereby	thereby	ADV
easat-5952	28	24	increasing	increase	VERB
easat-5952	28	25	student	student	NOUN
easat-5952	28	26	loyalty	loyalty	NOUN
easat-5952	28	27	.	.	PUNCT
easat-5952	29	1	https://orcid.org/0009-0000-0150-8242	https://orcid.org/0009-0000-0150-8242	AUX
easat-5952	29	2	https://orcid.org/0009-0008-1601-0592	https://orcid.org/0009-0008-1601-0592	PROPN
easat-5952	29	3	165	165	NUM
easat-5952	29	4	edelweiss	edelweiss	PROPN
easat-5952	29	5	applied	apply	VERB
easat-5952	29	6	science	science	NOUN
easat-5952	29	7	and	and	CCONJ
easat-5952	29	8	technology	technology	NOUN
easat-5952	29	9	issn	issn	PROPN
easat-5952	29	10	:	:	PUNCT
easat-5952	29	11	2576	2576	NUM
easat-5952	29	12	-	-	SYM
easat-5952	29	13	8484	8484	NUM
easat-5952	29	14	vol	vol	NOUN
easat-5952	29	15	.	.	PROPN
easat-5952	30	1	9	9	NUM
easat-5952	30	2	,	,	PUNCT
easat-5952	30	3	no	no	INTJ
easat-5952	30	4	.	.	NOUN
easat-5952	31	1	4	4	NUM
easat-5952	31	2	:	:	SYM
easat-5952	31	3	164	164	NUM
easat-5952	31	4	-	-	SYM
easat-5952	31	5	173	173	NUM
easat-5952	31	6	,	,	PUNCT
easat-5952	31	7	2025	2025	NUM
easat-5952	31	8	doi	doi	NOUN
easat-5952	31	9	:	:	PUNCT
easat-5952	31	10	10.55214/25768484.v9i4.5952	10.55214/25768484.v9i4.5952	NOUN
easat-5952	31	11	©	©	PROPN
easat-5952	31	12	2025	2025	NUM
easat-5952	31	13	by	by	ADP
easat-5952	31	14	the	the	DET
easat-5952	31	15	authors	author	NOUN
easat-5952	31	16	;	;	PUNCT
easat-5952	31	17	licensee	licensee	PROPN
easat-5952	31	18	learning	learning	NOUN
easat-5952	31	19	gate	gate	NOUN
easat-5952	31	20	2	2	NUM
easat-5952	31	21	.	.	PUNCT
easat-5952	31	22	materials	material	NOUN
easat-5952	31	23	and	and	CCONJ
easat-5952	31	24	methods	method	NOUN
easat-5952	31	25	2.1	2.1	NUM
easat-5952	31	26	.	.	PUNCT
easat-5952	32	1	theoretical	theoretical	ADJ
easat-5952	32	2	framework	framework	NOUN
easat-5952	32	3	a	a	DET
easat-5952	32	4	brand	brand	NOUN
easat-5952	32	5	is	be	AUX
easat-5952	32	6	a	a	DET
easat-5952	32	7	name	name	NOUN
easat-5952	32	8	,	,	PUNCT
easat-5952	32	9	term	term	NOUN
easat-5952	32	10	,	,	PUNCT
easat-5952	32	11	sign	sign	NOUN
easat-5952	32	12	,	,	PUNCT
easat-5952	32	13	symbol	symbol	NOUN
easat-5952	32	14	,	,	PUNCT
easat-5952	32	15	or	or	CCONJ
easat-5952	32	16	a	a	DET
easat-5952	32	17	combination	combination	NOUN
easat-5952	32	18	of	of	ADP
easat-5952	32	19	these	these	PRON
easat-5952	32	20	used	use	VERB
easat-5952	32	21	to	to	PART
easat-5952	32	22	identify	identify	VERB
easat-5952	32	23	the	the	DET
easat-5952	32	24	goods	good	NOUN
easat-5952	32	25	or	or	CCONJ
easat-5952	32	26	services	service	NOUN
easat-5952	32	27	of	of	ADP
easat-5952	32	28	a	a	DET
easat-5952	32	29	seller	seller	NOUN
easat-5952	32	30	and	and	CCONJ
easat-5952	32	31	distinguish	distinguish	VERB
easat-5952	32	32	them	they	PRON
easat-5952	32	33	from	from	ADP
easat-5952	32	34	those	those	PRON
easat-5952	32	35	of	of	ADP
easat-5952	32	36	competitors	competitor	NOUN
easat-5952	32	37	[	[	X
easat-5952	32	38	8	8	NUM
easat-5952	32	39	]	]	PUNCT
easat-5952	32	40	.	.	PUNCT
easat-5952	33	1	according	accord	VERB
easat-5952	33	2	to	to	ADP
easat-5952	33	3	aaker	aaker	NOUN
easat-5952	33	4	[	[	X
easat-5952	33	5	4	4	X
easat-5952	33	6	]	]	PUNCT
easat-5952	33	7	a	a	DET
easat-5952	33	8	brand	brand	NOUN
easat-5952	33	9	is	be	AUX
easat-5952	33	10	a	a	DET
easat-5952	33	11	set	set	NOUN
easat-5952	33	12	of	of	ADP
easat-5952	33	13	values	value	NOUN
easat-5952	33	14	attached	attach	VERB
easat-5952	33	15	to	to	ADP
easat-5952	33	16	the	the	DET
easat-5952	33	17	brand	brand	NOUN
easat-5952	33	18	name	name	NOUN
easat-5952	33	19	or	or	CCONJ
easat-5952	33	20	symbol	symbol	NOUN
easat-5952	33	21	,	,	PUNCT
easat-5952	33	22	which	which	PRON
easat-5952	33	23	are	be	AUX
easat-5952	33	24	added	add	VERB
easat-5952	33	25	to	to	ADP
easat-5952	33	26	the	the	DET
easat-5952	33	27	product	product	NOUN
easat-5952	33	28	/	/	SYM
easat-5952	33	29	service	service	NOUN
easat-5952	33	30	to	to	PART
easat-5952	33	31	enhance	enhance	VERB
easat-5952	33	32	the	the	DET
easat-5952	33	33	value	value	NOUN
easat-5952	33	34	and	and	CCONJ
easat-5952	33	35	usability	usability	NOUN
easat-5952	33	36	of	of	ADP
easat-5952	33	37	the	the	DET
easat-5952	33	38	product	product	NOUN
easat-5952	33	39	/	/	SYM
easat-5952	33	40	service	service	NOUN
easat-5952	33	41	for	for	ADP
easat-5952	33	42	the	the	DET
easat-5952	33	43	business	business	NOUN
easat-5952	33	44	and	and	CCONJ
easat-5952	33	45	the	the	DET
easat-5952	33	46	customers	customer	NOUN
easat-5952	33	47	.	.	PUNCT
easat-5952	34	1	beneke	beneke	VERB
easat-5952	35	1	[	[	X
easat-5952	35	2	9	9	NUM
easat-5952	35	3	]	]	PUNCT
easat-5952	35	4	defined	define	VERB
easat-5952	35	5	a	a	DET
easat-5952	35	6	higher	high	ADJ
easat-5952	35	7	education	education	NOUN
easat-5952	35	8	brand	brand	NOUN
easat-5952	35	9	as	as	ADP
easat-5952	35	10	the	the	DET
easat-5952	35	11	perception	perception	NOUN
easat-5952	35	12	or	or	CCONJ
easat-5952	35	13	feeling	feeling	NOUN
easat-5952	35	14	maintained	maintain	VERB
easat-5952	35	15	by	by	ADP
easat-5952	35	16	buyers	buyer	NOUN
easat-5952	35	17	or	or	CCONJ
easat-5952	35	18	potential	potential	ADJ
easat-5952	35	19	buyers	buyer	NOUN
easat-5952	35	20	,	,	PUNCT
easat-5952	35	21	describing	describe	VERB
easat-5952	35	22	their	their	PRON
easat-5952	35	23	experiences	experience	NOUN
easat-5952	35	24	related	relate	VERB
easat-5952	35	25	to	to	ADP
easat-5952	35	26	transactions	transaction	NOUN
easat-5952	35	27	with	with	ADP
easat-5952	35	28	an	an	DET
easat-5952	35	29	academic	academic	ADJ
easat-5952	35	30	institution	institution	NOUN
easat-5952	35	31	and	and	CCONJ
easat-5952	35	32	its	its	PRON
easat-5952	35	33	products	product	NOUN
easat-5952	35	34	and	and	CCONJ
easat-5952	35	35	services	service	NOUN
easat-5952	35	36	.	.	PUNCT
easat-5952	36	1	according	accord	VERB
easat-5952	36	2	to	to	ADP
easat-5952	36	3	park	park	NOUN
easat-5952	36	4	,	,	PUNCT
easat-5952	36	5	et	et	PROPN
easat-5952	36	6	al	al	PROPN
easat-5952	36	7	.	.	PUNCT
easat-5952	37	1	[	[	X
easat-5952	37	2	10	10	NUM
easat-5952	37	3	]	]	X
easat-5952	37	4	brand	brand	NOUN
easat-5952	37	5	image	image	NOUN
easat-5952	37	6	is	be	AUX
easat-5952	37	7	the	the	DET
easat-5952	37	8	consumer	consumer	NOUN
easat-5952	37	9	's	's	PART
easat-5952	37	10	understanding	understanding	NOUN
easat-5952	37	11	derived	derive	VERB
easat-5952	37	12	from	from	ADP
easat-5952	37	13	all	all	DET
easat-5952	37	14	brand	brand	NOUN
easat-5952	37	15	-	-	PUNCT
easat-5952	37	16	related	relate	VERB
easat-5952	37	17	activities	activity	NOUN
easat-5952	37	18	carried	carry	VERB
easat-5952	37	19	out	out	ADP
easat-5952	37	20	by	by	ADP
easat-5952	37	21	the	the	DET
easat-5952	37	22	organization	organization	NOUN
easat-5952	37	23	.	.	PUNCT
easat-5952	38	1	meanwhile	meanwhile	ADV
easat-5952	38	2	,	,	PUNCT
easat-5952	38	3	bulotaite	bulotaite	VERB
easat-5952	38	4	[	[	X
easat-5952	38	5	11	11	NUM
easat-5952	38	6	]	]	PUNCT
easat-5952	38	7	argued	argue	VERB
easat-5952	38	8	that	that	SCONJ
easat-5952	38	9	when	when	SCONJ
easat-5952	38	10	someone	someone	PRON
easat-5952	38	11	mentions	mention	VERB
easat-5952	38	12	the	the	DET
easat-5952	38	13	name	name	NOUN
easat-5952	38	14	of	of	ADP
easat-5952	38	15	a	a	DET
easat-5952	38	16	university	university	NOUN
easat-5952	38	17	,	,	PUNCT
easat-5952	38	18	it	it	PRON
easat-5952	38	19	immediately	immediately	ADV
easat-5952	38	20	evokes	evoke	VERB
easat-5952	38	21	“	"	PUNCT
easat-5952	38	22	associations	association	NOUN
easat-5952	38	23	,	,	PUNCT
easat-5952	38	24	emotions	emotion	NOUN
easat-5952	38	25	,	,	PUNCT
easat-5952	38	26	images	image	NOUN
easat-5952	38	27	,	,	PUNCT
easat-5952	38	28	and	and	CCONJ
easat-5952	38	29	faces	face	VERB
easat-5952	38	30	”	"	PUNCT
easat-5952	38	31	.	.	PUNCT
easat-5952	39	1	beneke	beneke	VERB
easat-5952	40	1	[	[	X
easat-5952	40	2	9	9	NUM
easat-5952	40	3	]	]	PUNCT
easat-5952	40	4	stated	state	VERB
easat-5952	40	5	that	that	SCONJ
easat-5952	40	6	a	a	DET
easat-5952	40	7	university	university	NOUN
easat-5952	40	8	brand	brand	NOUN
easat-5952	40	9	represents	represent	VERB
easat-5952	40	10	the	the	DET
easat-5952	40	11	unique	unique	ADJ
easat-5952	40	12	characteristics	characteristic	NOUN
easat-5952	40	13	that	that	PRON
easat-5952	40	14	set	set	VERB
easat-5952	40	15	it	it	PRON
easat-5952	40	16	apart	apart	ADV
easat-5952	40	17	from	from	ADP
easat-5952	40	18	other	other	ADJ
easat-5952	40	19	institutions	institution	NOUN
easat-5952	40	20	.	.	PUNCT
easat-5952	41	1	it	it	PRON
easat-5952	41	2	reflects	reflect	VERB
easat-5952	41	3	the	the	DET
easat-5952	41	4	university	university	NOUN
easat-5952	41	5	's	's	PART
easat-5952	41	6	ability	ability	NOUN
easat-5952	41	7	to	to	PART
easat-5952	41	8	fulfill	fulfill	VERB
easat-5952	41	9	student	student	NOUN
easat-5952	41	10	needs	need	NOUN
easat-5952	41	11	,	,	PUNCT
easat-5952	41	12	build	build	VERB
easat-5952	41	13	trust	trust	NOUN
easat-5952	41	14	in	in	ADP
easat-5952	41	15	its	its	PRON
easat-5952	41	16	capacity	capacity	NOUN
easat-5952	41	17	to	to	PART
easat-5952	41	18	provide	provide	VERB
easat-5952	41	19	quality	quality	NOUN
easat-5952	41	20	higher	high	ADJ
easat-5952	41	21	education	education	NOUN
easat-5952	41	22	and	and	CCONJ
easat-5952	41	23	assist	assist	VERB
easat-5952	41	24	prospective	prospective	ADJ
easat-5952	41	25	students	student	NOUN
easat-5952	41	26	in	in	ADP
easat-5952	41	27	making	make	VERB
easat-5952	41	28	enrollment	enrollment	NOUN
easat-5952	41	29	decisions	decision	NOUN
easat-5952	41	30	.	.	PUNCT
easat-5952	42	1	many	many	ADJ
easat-5952	42	2	authors	author	NOUN
easat-5952	42	3	assert	assert	VERB
easat-5952	42	4	that	that	SCONJ
easat-5952	42	5	brand	brand	NOUN
easat-5952	42	6	image	image	NOUN
easat-5952	42	7	combines	combine	VERB
easat-5952	42	8	cognitive	cognitive	ADJ
easat-5952	42	9	and	and	CCONJ
easat-5952	42	10	emotional	emotional	ADJ
easat-5952	42	11	attributes	attribute	NOUN
easat-5952	42	12	[	[	X
easat-5952	42	13	12	12	NUM
easat-5952	42	14	,	,	PUNCT
easat-5952	42	15	13	13	NUM
easat-5952	42	16	]	]	PUNCT
easat-5952	42	17	.	.	PUNCT
easat-5952	43	1	according	accord	VERB
easat-5952	43	2	to	to	ADP
easat-5952	43	3	o’cass	o’cass	NOUN
easat-5952	43	4	and	and	CCONJ
easat-5952	43	5	grace	grace	NOUN
easat-5952	43	6	[	[	X
easat-5952	43	7	14	14	NUM
easat-5952	43	8	]	]	X
easat-5952	43	9	cognitive	cognitive	ADJ
easat-5952	43	10	brand	brand	NOUN
easat-5952	43	11	attributes	attribute	NOUN
easat-5952	43	12	are	be	AUX
easat-5952	43	13	viewed	view	VERB
easat-5952	43	14	as	as	ADP
easat-5952	43	15	functional	functional	ADJ
easat-5952	43	16	attributes	attribute	NOUN
easat-5952	43	17	associated	associate	VERB
easat-5952	43	18	with	with	ADP
easat-5952	43	19	tangible	tangible	ADJ
easat-5952	43	20	factors	factor	NOUN
easat-5952	43	21	,	,	PUNCT
easat-5952	43	22	such	such	ADJ
easat-5952	43	23	as	as	ADP
easat-5952	43	24	the	the	DET
easat-5952	43	25	quality	quality	NOUN
easat-5952	43	26	of	of	ADP
easat-5952	43	27	services	service	NOUN
easat-5952	43	28	provided	provide	VERB
easat-5952	43	29	by	by	ADP
easat-5952	43	30	the	the	DET
easat-5952	43	31	university	university	NOUN
easat-5952	43	32	(	(	PUNCT
easat-5952	43	33	relating	relate	VERB
easat-5952	43	34	to	to	ADP
easat-5952	43	35	human	human	ADJ
easat-5952	43	36	factors	factor	NOUN
easat-5952	43	37	,	,	PUNCT
easat-5952	43	38	staff	staff	NOUN
easat-5952	43	39	,	,	PUNCT
easat-5952	43	40	and	and	CCONJ
easat-5952	43	41	customers	customer	NOUN
easat-5952	43	42	)	)	PUNCT
easat-5952	43	43	,	,	PUNCT
easat-5952	43	44	facilities	facility	NOUN
easat-5952	43	45	,	,	PUNCT
easat-5952	43	46	and	and	CCONJ
easat-5952	43	47	interaction	interaction	NOUN
easat-5952	43	48	processes	process	NOUN
easat-5952	43	49	that	that	PRON
easat-5952	43	50	are	be	AUX
easat-5952	43	51	visible	visible	ADJ
easat-5952	43	52	,	,	PUNCT
easat-5952	43	53	touchable	touchable	ADJ
easat-5952	43	54	,	,	PUNCT
easat-5952	43	55	and	and	CCONJ
easat-5952	43	56	linked	link	VERB
easat-5952	43	57	to	to	ADP
easat-5952	43	58	components	component	NOUN
easat-5952	43	59	of	of	ADP
easat-5952	43	60	the	the	DET
easat-5952	43	61	service	service	NOUN
easat-5952	43	62	environment	environment	NOUN
easat-5952	43	63	and	and	CCONJ
easat-5952	43	64	service	service	NOUN
easat-5952	43	65	space	space	NOUN
easat-5952	43	66	.	.	PUNCT
easat-5952	44	1	according	accord	VERB
easat-5952	44	2	to	to	ADP
easat-5952	44	3	lassar	lassar	PROPN
easat-5952	44	4	,	,	PUNCT
easat-5952	44	5	et	et	PROPN
easat-5952	44	6	al	al	PROPN
easat-5952	44	7	.	.	PUNCT
easat-5952	45	1	[	[	X
easat-5952	45	2	15	15	NUM
easat-5952	45	3	]	]	X
easat-5952	45	4	brand	brand	NOUN
easat-5952	45	5	image	image	NOUN
easat-5952	45	6	can	can	AUX
easat-5952	45	7	be	be	AUX
easat-5952	45	8	approached	approach	VERB
easat-5952	45	9	from	from	ADP
easat-5952	45	10	two	two	NUM
easat-5952	45	11	main	main	ADJ
easat-5952	45	12	perspectives	perspective	NOUN
easat-5952	45	13	:	:	PUNCT
easat-5952	45	14	the	the	DET
easat-5952	45	15	customer	customer	NOUN
easat-5952	45	16	perspective	perspective	NOUN
easat-5952	45	17	and	and	CCONJ
easat-5952	45	18	the	the	DET
easat-5952	45	19	financial	financial	ADJ
easat-5952	45	20	perspective	perspective	NOUN
easat-5952	45	21	.	.	PUNCT
easat-5952	46	1	from	from	ADP
easat-5952	46	2	the	the	DET
easat-5952	46	3	customer	customer	NOUN
easat-5952	46	4	perspective	perspective	NOUN
easat-5952	46	5	,	,	PUNCT
easat-5952	46	6	it	it	PRON
easat-5952	46	7	includes	include	VERB
easat-5952	46	8	two	two	NUM
easat-5952	46	9	components	component	NOUN
easat-5952	46	10	,	,	PUNCT
easat-5952	46	11	namely	namely	ADV
easat-5952	46	12	“	"	PUNCT
easat-5952	46	13	brand	brand	NOUN
easat-5952	46	14	awareness	awareness	NOUN
easat-5952	46	15	”	"	PUNCT
easat-5952	46	16	and	and	CCONJ
easat-5952	46	17	“	"	PUNCT
easat-5952	46	18	brand	brand	NOUN
easat-5952	46	19	image	image	NOUN
easat-5952	46	20	”	"	PUNCT
easat-5952	47	1	[	[	X
easat-5952	47	2	16	16	NUM
easat-5952	47	3	]	]	PUNCT
easat-5952	47	4	.	.	PUNCT
easat-5952	48	1	from	from	ADP
easat-5952	48	2	a	a	DET
easat-5952	48	3	financial	financial	ADJ
easat-5952	48	4	perspective	perspective	NOUN
easat-5952	48	5	,	,	PUNCT
easat-5952	48	6	brand	brand	NOUN
easat-5952	48	7	image	image	NOUN
easat-5952	48	8	is	be	AUX
easat-5952	48	9	measured	measure	VERB
easat-5952	48	10	based	base	VERB
easat-5952	48	11	on	on	ADP
easat-5952	48	12	the	the	DET
easat-5952	48	13	cash	cash	NOUN
easat-5952	48	14	flow	flow	NOUN
easat-5952	48	15	crystallized	crystallize	VERB
easat-5952	48	16	in	in	ADP
easat-5952	48	17	the	the	DET
easat-5952	48	18	product	product	NOUN
easat-5952	48	19	,	,	PUNCT
easat-5952	48	20	enhancing	enhance	VERB
easat-5952	48	21	product	product	NOUN
easat-5952	48	22	value	value	NOUN
easat-5952	48	23	and	and	CCONJ
easat-5952	48	24	distinguishing	distinguish	VERB
easat-5952	48	25	branded	brand	VERB
easat-5952	48	26	products	product	NOUN
easat-5952	48	27	from	from	ADP
easat-5952	48	28	similar	similar	ADJ
easat-5952	48	29	unbranded	unbranded	ADJ
easat-5952	48	30	products	product	NOUN
easat-5952	48	31	[	[	X
easat-5952	48	32	17	17	NUM
easat-5952	48	33	]	]	PUNCT
easat-5952	48	34	.	.	PUNCT
easat-5952	49	1	the	the	DET
easat-5952	49	2	theory	theory	NOUN
easat-5952	49	3	of	of	ADP
easat-5952	49	4	semantic	semantic	ADJ
easat-5952	49	5	memory	memory	NOUN
easat-5952	49	6	by	by	ADP
easat-5952	49	7	yoo	yoo	PROPN
easat-5952	49	8	,	,	PUNCT
easat-5952	49	9	et	et	PROPN
easat-5952	49	10	al	al	PROPN
easat-5952	49	11	.	.	PUNCT
easat-5952	50	1	[	[	X
easat-5952	50	2	18	18	NUM
easat-5952	50	3	]	]	PUNCT
easat-5952	50	4	and	and	CCONJ
easat-5952	50	5	collins	collins	PROPN
easat-5952	50	6	and	and	CCONJ
easat-5952	50	7	loftus	loftus	PROPN
easat-5952	51	1	[	[	X
easat-5952	51	2	8	8	NUM
easat-5952	51	3	]	]	PUNCT
easat-5952	51	4	is	be	AUX
easat-5952	51	5	proposed	propose	VERB
easat-5952	51	6	as	as	ADP
easat-5952	51	7	the	the	DET
easat-5952	51	8	basis	basis	NOUN
easat-5952	51	9	for	for	ADP
easat-5952	51	10	different	different	ADJ
easat-5952	51	11	approaches	approach	NOUN
easat-5952	51	12	to	to	ADP
easat-5952	51	13	brand	brand	NOUN
easat-5952	51	14	image	image	NOUN
easat-5952	51	15	,	,	PUNCT
easat-5952	51	16	following	follow	VERB
easat-5952	51	17	the	the	DET
easat-5952	51	18	sequence	sequence	NOUN
easat-5952	51	19	of	of	ADP
easat-5952	51	20	the	the	DET
easat-5952	51	21	processes	process	NOUN
easat-5952	51	22	of	of	ADP
easat-5952	51	23	encoding	encoding	NOUN
easat-5952	51	24	,	,	PUNCT
easat-5952	51	25	storing	storing	NOUN
easat-5952	51	26	,	,	PUNCT
easat-5952	51	27	and	and	CCONJ
easat-5952	51	28	linking	link	VERB
easat-5952	51	29	product	product	NOUN
easat-5952	51	30	elements	element	NOUN
easat-5952	51	31	into	into	ADP
easat-5952	51	32	an	an	DET
easat-5952	51	33	information	information	NOUN
easat-5952	51	34	network	network	NOUN
easat-5952	51	35	in	in	ADP
easat-5952	51	36	the	the	DET
easat-5952	51	37	customer	customer	NOUN
easat-5952	51	38	's	's	PART
easat-5952	51	39	memory	memory	NOUN
easat-5952	51	40	.	.	PUNCT
easat-5952	52	1	according	accord	VERB
easat-5952	52	2	to	to	ADP
easat-5952	52	3	keller	keller	PROPN
easat-5952	52	4	[	[	X
easat-5952	52	5	12	12	NUM
easat-5952	52	6	]	]	PUNCT
easat-5952	52	7	the	the	DET
easat-5952	52	8	role	role	NOUN
easat-5952	52	9	of	of	ADP
easat-5952	52	10	customer	customer	NOUN
easat-5952	52	11	recall	recall	NOUN
easat-5952	52	12	in	in	ADP
easat-5952	52	13	brand	brand	NOUN
easat-5952	52	14	decision	decision	NOUN
easat-5952	52	15	-	-	PUNCT
easat-5952	52	16	making	making	NOUN
easat-5952	52	17	is	be	AUX
easat-5952	52	18	affirmed	affirm	VERB
easat-5952	52	19	.	.	PUNCT
easat-5952	53	1	in	in	ADP
easat-5952	53	2	this	this	DET
easat-5952	53	3	study	study	NOUN
easat-5952	53	4	,	,	PUNCT
easat-5952	53	5	the	the	DET
easat-5952	53	6	author	author	NOUN
easat-5952	53	7	argues	argue	VERB
easat-5952	53	8	that	that	SCONJ
easat-5952	53	9	brand	brand	NOUN
easat-5952	53	10	image	image	NOUN
easat-5952	53	11	is	be	AUX
easat-5952	53	12	the	the	DET
easat-5952	53	13	representation	representation	NOUN
easat-5952	53	14	and	and	CCONJ
easat-5952	53	15	asset	asset	NOUN
easat-5952	53	16	of	of	ADP
easat-5952	53	17	higher	high	ADJ
easat-5952	53	18	education	education	NOUN
easat-5952	53	19	institutions	institution	NOUN
easat-5952	53	20	,	,	PUNCT
easat-5952	53	21	used	use	VERB
easat-5952	53	22	to	to	PART
easat-5952	53	23	differentiate	differentiate	VERB
easat-5952	53	24	among	among	ADP
easat-5952	53	25	universities	university	NOUN
easat-5952	53	26	,	,	PUNCT
easat-5952	53	27	thereby	thereby	ADV
easat-5952	53	28	contributing	contribute	VERB
easat-5952	53	29	to	to	ADP
easat-5952	53	30	sustainable	sustainable	ADJ
easat-5952	53	31	development	development	NOUN
easat-5952	53	32	and	and	CCONJ
easat-5952	53	33	creating	create	VERB
easat-5952	53	34	value	value	NOUN
easat-5952	53	35	.	.	PUNCT
easat-5952	54	1	2.2	2.2	NUM
easat-5952	54	2	.	.	PUNCT
easat-5952	55	1	literature	literature	NOUN
easat-5952	55	2	review	review	PROPN
easat-5952	55	3	according	accord	VERB
easat-5952	55	4	to	to	ADP
easat-5952	55	5	yoo	yoo	PROPN
easat-5952	55	6	,	,	PUNCT
easat-5952	55	7	et	et	PROPN
easat-5952	55	8	al	al	PROPN
easat-5952	55	9	.	.	PUNCT
easat-5952	56	1	[	[	X
easat-5952	56	2	18	18	NUM
easat-5952	56	3	]	]	PUNCT
easat-5952	56	4	there	there	PRON
easat-5952	56	5	are	be	VERB
easat-5952	56	6	four	four	NUM
easat-5952	56	7	factors	factor	NOUN
easat-5952	56	8	to	to	PART
easat-5952	56	9	measure	measure	VERB
easat-5952	56	10	brand	brand	NOUN
easat-5952	56	11	image	image	NOUN
easat-5952	56	12	:	:	PUNCT
easat-5952	56	13	awareness	awareness	NOUN
easat-5952	56	14	,	,	PUNCT
easat-5952	56	15	association	association	NOUN
easat-5952	56	16	,	,	PUNCT
easat-5952	56	17	perceived	perceive	VERB
easat-5952	56	18	quality	quality	NOUN
easat-5952	56	19	,	,	PUNCT
easat-5952	56	20	and	and	CCONJ
easat-5952	56	21	loyalty	loyalty	NOUN
easat-5952	56	22	.	.	PUNCT
easat-5952	57	1	muhmurti	muhmurti	ADJ
easat-5952	57	2	and	and	CCONJ
easat-5952	57	3	selvanayagam	selvanayagam	ADJ
easat-5952	58	1	[	[	X
easat-5952	58	2	19	19	NUM
easat-5952	58	3	]	]	PUNCT
easat-5952	58	4	and	and	CCONJ
easat-5952	58	5	tram	tram	PROPN
easat-5952	58	6	and	and	CCONJ
easat-5952	58	7	hai	hai	PROPN
easat-5952	58	8	[	[	X
easat-5952	58	9	20	20	NUM
easat-5952	58	10	]	]	PUNCT
easat-5952	58	11	defined	define	VERB
easat-5952	58	12	brand	brand	NOUN
easat-5952	58	13	equity	equity	NOUN
easat-5952	58	14	as	as	ADP
easat-5952	58	15	the	the	DET
easat-5952	58	16	additional	additional	ADJ
easat-5952	58	17	value	value	NOUN
easat-5952	58	18	brought	bring	VERB
easat-5952	58	19	by	by	ADP
easat-5952	58	20	the	the	DET
easat-5952	58	21	brand	brand	NOUN
easat-5952	58	22	,	,	PUNCT
easat-5952	58	23	measured	measure	VERB
easat-5952	58	24	by	by	ADP
easat-5952	58	25	four	four	NUM
easat-5952	58	26	components	component	NOUN
easat-5952	58	27	:	:	PUNCT
easat-5952	58	28	brand	brand	PROPN
easat-5952	58	29	association	association	PROPN
easat-5952	58	30	,	,	PUNCT
easat-5952	58	31	brand	brand	NOUN
easat-5952	58	32	awareness	awareness	NOUN
easat-5952	58	33	,	,	PUNCT
easat-5952	58	34	perceived	perceive	VERB
easat-5952	58	35	quality	quality	NOUN
easat-5952	58	36	,	,	PUNCT
easat-5952	58	37	and	and	CCONJ
easat-5952	58	38	brand	brand	NOUN
easat-5952	58	39	loyalty	loyalty	NOUN
easat-5952	58	40	.	.	PUNCT
easat-5952	59	1	each	each	DET
easat-5952	59	2	component	component	NOUN
easat-5952	59	3	benefits	benefit	VERB
easat-5952	59	4	customers	customer	NOUN
easat-5952	59	5	and	and	CCONJ
easat-5952	59	6	producers	producer	NOUN
easat-5952	59	7	differently	differently	ADV
easat-5952	59	8	trang	trang	PROPN
easat-5952	59	9	,	,	PUNCT
easat-5952	59	10	et	et	PROPN
easat-5952	59	11	al	al	PROPN
easat-5952	59	12	.	.	PUNCT
easat-5952	60	1	[	[	X
easat-5952	60	2	21	21	NUM
easat-5952	60	3	]	]	PUNCT
easat-5952	60	4	.	.	PUNCT
easat-5952	61	1	muhmurti	muhmurti	PROPN
easat-5952	61	2	and	and	CCONJ
easat-5952	61	3	selvanayagam	selvanayagam	ADJ
easat-5952	62	1	[	[	X
easat-5952	62	2	19	19	NUM
easat-5952	62	3	]	]	PUNCT
easat-5952	62	4	and	and	CCONJ
easat-5952	62	5	van	van	PROPN
easat-5952	62	6	[	[	PUNCT
easat-5952	62	7	22	22	NUM
easat-5952	62	8	]	]	PUNCT
easat-5952	62	9	stated	state	VERB
easat-5952	62	10	that	that	SCONJ
easat-5952	62	11	brand	brand	NOUN
easat-5952	62	12	image	image	NOUN
easat-5952	62	13	is	be	AUX
easat-5952	62	14	influenced	influence	VERB
easat-5952	62	15	by	by	ADP
easat-5952	62	16	brand	brand	NOUN
easat-5952	62	17	awareness	awareness	NOUN
easat-5952	62	18	,	,	PUNCT
easat-5952	62	19	association	association	NOUN
easat-5952	62	20	,	,	PUNCT
easat-5952	62	21	perceived	perceive	VERB
easat-5952	62	22	quality	quality	NOUN
easat-5952	62	23	,	,	PUNCT
easat-5952	62	24	loyalty	loyalty	NOUN
easat-5952	62	25	,	,	PUNCT
easat-5952	62	26	and	and	CCONJ
easat-5952	62	27	commitment	commitment	NOUN
easat-5952	62	28	.	.	PUNCT
easat-5952	63	1	pinar	pinar	PROPN
easat-5952	64	1	[	[	X
easat-5952	64	2	1	1	X
easat-5952	64	3	]	]	PUNCT
easat-5952	64	4	argued	argue	VERB
easat-5952	64	5	that	that	SCONJ
easat-5952	64	6	brand	brand	NOUN
easat-5952	64	7	image	image	NOUN
easat-5952	64	8	is	be	AUX
easat-5952	64	9	influenced	influence	VERB
easat-5952	64	10	by	by	ADP
easat-5952	64	11	brand	brand	NOUN
easat-5952	64	12	awareness	awareness	NOUN
easat-5952	64	13	,	,	PUNCT
easat-5952	64	14	perceived	perceive	VERB
easat-5952	64	15	quality	quality	NOUN
easat-5952	64	16	,	,	PUNCT
easat-5952	64	17	brand	brand	NOUN
easat-5952	64	18	association	association	PROPN
easat-5952	64	19	,	,	PUNCT
easat-5952	64	20	learning	learn	VERB
easat-5952	64	21	environment	environment	NOUN
easat-5952	64	22	,	,	PUNCT
easat-5952	64	23	emotional	emotional	ADJ
easat-5952	64	24	environment	environment	NOUN
easat-5952	64	25	,	,	PUNCT
easat-5952	64	26	brand	brand	PROPN
easat-5952	64	27	trust	trust	PROPN
easat-5952	64	28	,	,	PUNCT
easat-5952	64	29	brand	brand	NOUN
easat-5952	64	30	loyalty	loyalty	NOUN
easat-5952	64	31	,	,	PUNCT
easat-5952	64	32	and	and	CCONJ
easat-5952	64	33	university	university	NOUN
easat-5952	64	34	reputation	reputation	NOUN
easat-5952	64	35	.	.	PUNCT
easat-5952	65	1	in	in	ADP
easat-5952	65	2	vietnam	vietnam	PROPN
easat-5952	65	3	,	,	PUNCT
easat-5952	65	4	studies	study	NOUN
easat-5952	65	5	have	have	AUX
easat-5952	65	6	also	also	ADV
easat-5952	65	7	used	use	VERB
easat-5952	65	8	aaker	aaker	NOUN
easat-5952	65	9	[	[	X
easat-5952	65	10	23	23	NUM
easat-5952	65	11	]	]	PUNCT
easat-5952	65	12	and	and	CCONJ
easat-5952	65	13	muhmurti	muhmurti	ADJ
easat-5952	65	14	and	and	CCONJ
easat-5952	65	15	selvanayagam	selvanayagam	ADJ
easat-5952	66	1	[	[	X
easat-5952	66	2	19	19	NUM
easat-5952	66	3	]	]	PUNCT
easat-5952	66	4	model	model	NOUN
easat-5952	66	5	,	,	PUNCT
easat-5952	66	6	such	such	ADJ
easat-5952	66	7	as	as	ADP
easat-5952	66	8	the	the	DET
easat-5952	66	9	research	research	NOUN
easat-5952	66	10	by	by	ADP
easat-5952	66	11	uyen	uyen	NOUN
easat-5952	66	12	and	and	CCONJ
easat-5952	66	13	oanh	oanh	ADP
easat-5952	66	14	[	[	X
easat-5952	66	15	24	24	NUM
easat-5952	66	16	]	]	PUNCT
easat-5952	66	17	which	which	PRON
easat-5952	66	18	showed	show	VERB
easat-5952	66	19	that	that	SCONJ
easat-5952	66	20	there	there	PRON
easat-5952	66	21	are	be	VERB
easat-5952	66	22	four	four	NUM
easat-5952	66	23	factors	factor	NOUN
easat-5952	66	24	affecting	affect	VERB
easat-5952	66	25	the	the	DET
easat-5952	66	26	brand	brand	NOUN
easat-5952	66	27	image	image	NOUN
easat-5952	66	28	of	of	ADP
easat-5952	66	29	universities	university	NOUN
easat-5952	66	30	in	in	ADP
easat-5952	66	31	dong	dong	PROPN
easat-5952	66	32	nai	nai	PROPN
easat-5952	66	33	province	province	PROPN
easat-5952	66	34	,	,	PUNCT
easat-5952	66	35	including	include	VERB
easat-5952	66	36	brand	brand	NOUN
easat-5952	66	37	awareness	awareness	NOUN
easat-5952	66	38	,	,	PUNCT
easat-5952	66	39	brand	brand	NOUN
easat-5952	66	40	association	association	PROPN
easat-5952	66	41	,	,	PUNCT
easat-5952	66	42	perceived	perceive	VERB
easat-5952	66	43	quality	quality	NOUN
easat-5952	66	44	,	,	PUNCT
easat-5952	66	45	and	and	CCONJ
easat-5952	66	46	brand	brand	NOUN
easat-5952	66	47	loyalty	loyalty	NOUN
easat-5952	66	48	.	.	PUNCT
easat-5952	67	1	vinh	vinh	PROPN
easat-5952	67	2	,	,	PUNCT
easat-5952	67	3	et	et	PROPN
easat-5952	67	4	al	al	PROPN
easat-5952	67	5	.	.	PUNCT
easat-5952	68	1	[	[	X
easat-5952	68	2	25	25	NUM
easat-5952	68	3	]	]	PUNCT
easat-5952	68	4	identified	identify	VERB
easat-5952	68	5	the	the	DET
easat-5952	68	6	factors	factor	NOUN
easat-5952	68	7	affecting	affect	VERB
easat-5952	68	8	brand	brand	NOUN
easat-5952	68	9	image	image	NOUN
easat-5952	68	10	at	at	ADP
easat-5952	68	11	can	can	AUX
easat-5952	68	12	tho	tho	PROPN
easat-5952	68	13	university	university	PROPN
easat-5952	68	14	as	as	ADP
easat-5952	68	15	brand	brand	NOUN
easat-5952	68	16	awareness	awareness	NOUN
easat-5952	68	17	,	,	PUNCT
easat-5952	68	18	perceived	perceive	VERB
easat-5952	68	19	quality	quality	NOUN
easat-5952	68	20	,	,	PUNCT
easat-5952	68	21	brand	brand	NOUN
easat-5952	68	22	association	association	NOUN
easat-5952	68	23	,	,	PUNCT
easat-5952	68	24	and	and	CCONJ
easat-5952	68	25	brand	brand	NOUN
easat-5952	68	26	loyalty	loyalty	NOUN
easat-5952	68	27	.	.	PUNCT
easat-5952	69	1	hang	hang	VERB
easat-5952	69	2	,	,	PUNCT
easat-5952	69	3	et	et	PROPN
easat-5952	69	4	al	al	PROPN
easat-5952	69	5	.	.	PUNCT
easat-5952	70	1	[	[	X
easat-5952	70	2	26	26	NUM
easat-5952	70	3	]	]	PUNCT
easat-5952	70	4	stated	state	VERB
easat-5952	70	5	that	that	SCONJ
easat-5952	70	6	the	the	DET
easat-5952	70	7	brand	brand	NOUN
easat-5952	70	8	image	image	NOUN
easat-5952	70	9	of	of	ADP
easat-5952	70	10	ho	ho	PROPN
easat-5952	70	11	chi	chi	PROPN
easat-5952	70	12	minh	minh	PROPN
easat-5952	70	13	city	city	PROPN
easat-5952	70	14	university	university	PROPN
easat-5952	70	15	of	of	ADP
easat-5952	70	16	food	food	NOUN
easat-5952	70	17	industry	industry	NOUN
easat-5952	70	18	includes	include	VERB
easat-5952	70	19	perceived	perceive	VERB
easat-5952	70	20	quality	quality	NOUN
easat-5952	70	21	,	,	PUNCT
easat-5952	70	22	brand	brand	NOUN
easat-5952	70	23	value	value	NOUN
easat-5952	70	24	,	,	PUNCT
easat-5952	70	25	brand	brand	NOUN
easat-5952	70	26	loyalty	loyalty	NOUN
easat-5952	70	27	,	,	PUNCT
easat-5952	70	28	promotional	promotional	ADJ
easat-5952	70	29	attitude	attitude	NOUN
easat-5952	70	30	,	,	PUNCT
easat-5952	70	31	and	and	CCONJ
easat-5952	70	32	brand	brand	NOUN
easat-5952	70	33	awareness	awareness	NOUN
easat-5952	70	34	.	.	PUNCT
easat-5952	71	1	uyen	uyen	NOUN
easat-5952	71	2	166	166	NUM
easat-5952	71	3	edelweiss	edelweiss	PROPN
easat-5952	71	4	applied	apply	VERB
easat-5952	71	5	science	science	NOUN
easat-5952	71	6	and	and	CCONJ
easat-5952	71	7	technology	technology	NOUN
easat-5952	71	8	issn	issn	PROPN
easat-5952	71	9	:	:	PUNCT
easat-5952	71	10	2576	2576	NUM
easat-5952	71	11	-	-	SYM
easat-5952	71	12	8484	8484	NUM
easat-5952	71	13	vol	vol	NOUN
easat-5952	71	14	.	.	PROPN
easat-5952	72	1	9	9	NUM
easat-5952	72	2	,	,	PUNCT
easat-5952	72	3	no	no	INTJ
easat-5952	72	4	.	.	NOUN
easat-5952	73	1	4	4	NUM
easat-5952	73	2	:	:	SYM
easat-5952	73	3	164	164	NUM
easat-5952	73	4	-	-	SYM
easat-5952	73	5	173	173	NUM
easat-5952	73	6	,	,	PUNCT
easat-5952	73	7	2025	2025	NUM
easat-5952	73	8	doi	doi	NOUN
easat-5952	73	9	:	:	PUNCT
easat-5952	73	10	10.55214/25768484.v9i4.5952	10.55214/25768484.v9i4.5952	NOUN
easat-5952	73	11	©	©	PROPN
easat-5952	73	12	2025	2025	NUM
easat-5952	73	13	by	by	ADP
easat-5952	73	14	the	the	DET
easat-5952	73	15	authors	author	NOUN
easat-5952	73	16	;	;	PUNCT
easat-5952	73	17	licensee	licensee	PROPN
easat-5952	73	18	learning	learning	NOUN
easat-5952	73	19	gate	gate	NOUN
easat-5952	73	20	and	and	CCONJ
easat-5952	73	21	oanh	oanh	ADP
easat-5952	73	22	[	[	X
easat-5952	73	23	24	24	NUM
easat-5952	73	24	]	]	PUNCT
easat-5952	73	25	added	add	VERB
easat-5952	73	26	personal	personal	ADJ
easat-5952	73	27	emotions	emotion	NOUN
easat-5952	73	28	to	to	ADP
easat-5952	73	29	the	the	DET
easat-5952	73	30	four	four	NUM
easat-5952	73	31	factors	factor	NOUN
easat-5952	73	32	of	of	ADP
easat-5952	73	33	perceived	perceive	VERB
easat-5952	73	34	quality	quality	NOUN
easat-5952	73	35	,	,	PUNCT
easat-5952	73	36	brand	brand	NOUN
easat-5952	73	37	awareness	awareness	NOUN
easat-5952	73	38	,	,	PUNCT
easat-5952	73	39	brand	brand	NOUN
easat-5952	73	40	association	association	NOUN
easat-5952	73	41	,	,	PUNCT
easat-5952	73	42	and	and	CCONJ
easat-5952	73	43	brand	brand	NOUN
easat-5952	73	44	loyalty	loyalty	NOUN
easat-5952	73	45	.	.	PUNCT
easat-5952	74	1	farquhar	farquhar	PROPN
easat-5952	75	1	[	[	X
easat-5952	75	2	27	27	NUM
easat-5952	75	3	]	]	PUNCT
easat-5952	75	4	found	find	VERB
easat-5952	75	5	that	that	SCONJ
easat-5952	75	6	the	the	DET
easat-5952	75	7	brand	brand	NOUN
easat-5952	75	8	image	image	NOUN
easat-5952	75	9	of	of	ADP
easat-5952	75	10	hong	hong	PROPN
easat-5952	75	11	bang	bang	PROPN
easat-5952	75	12	international	international	PROPN
easat-5952	75	13	university	university	PROPN
easat-5952	75	14	is	be	AUX
easat-5952	75	15	influenced	influence	VERB
easat-5952	75	16	by	by	ADP
easat-5952	75	17	the	the	DET
easat-5952	75	18	willingness	willingness	NOUN
easat-5952	75	19	to	to	PART
easat-5952	75	20	experience	experience	VERB
easat-5952	75	21	,	,	PUNCT
easat-5952	75	22	relevance	relevance	NOUN
easat-5952	75	23	,	,	PUNCT
easat-5952	75	24	perceived	perceive	VERB
easat-5952	75	25	quality	quality	NOUN
easat-5952	75	26	,	,	PUNCT
easat-5952	75	27	brand	brand	NOUN
easat-5952	75	28	desire	desire	NOUN
easat-5952	75	29	,	,	PUNCT
easat-5952	75	30	and	and	CCONJ
easat-5952	75	31	brand	brand	NOUN
easat-5952	75	32	loyalty	loyalty	NOUN
easat-5952	75	33	.	.	PUNCT
easat-5952	76	1	in	in	ADP
easat-5952	76	2	another	another	DET
easat-5952	76	3	aspect	aspect	NOUN
easat-5952	76	4	,	,	PUNCT
easat-5952	76	5	zeithaml	zeithaml	PROPN
easat-5952	77	1	[	[	X
easat-5952	77	2	28	28	NUM
easat-5952	77	3	]	]	PUNCT
easat-5952	77	4	identified	identify	VERB
easat-5952	77	5	six	six	NUM
easat-5952	77	6	factors	factor	NOUN
easat-5952	77	7	:	:	PUNCT
easat-5952	77	8	department	department	NOUN
easat-5952	77	9	history	history	NOUN
easat-5952	77	10	,	,	PUNCT
easat-5952	77	11	trust	trust	NOUN
easat-5952	77	12	in	in	ADP
easat-5952	77	13	the	the	DET
easat-5952	77	14	department	department	NOUN
easat-5952	77	15	,	,	PUNCT
easat-5952	77	16	program	program	NOUN
easat-5952	77	17	cost	cost	NOUN
easat-5952	77	18	,	,	PUNCT
easat-5952	77	19	program	program	NOUN
easat-5952	77	20	quality	quality	NOUN
easat-5952	77	21	,	,	PUNCT
easat-5952	77	22	teaching	teach	VERB
easat-5952	77	23	quality	quality	NOUN
easat-5952	77	24	,	,	PUNCT
easat-5952	77	25	and	and	CCONJ
easat-5952	77	26	service	service	NOUN
easat-5952	77	27	quality	quality	NOUN
easat-5952	77	28	.	.	PUNCT
easat-5952	78	1	shoemaker	shoemaker	NOUN
easat-5952	78	2	and	and	CCONJ
easat-5952	78	3	lewis	lewis	PROPN
easat-5952	79	1	[	[	X
easat-5952	79	2	29	29	NUM
easat-5952	79	3	]	]	PUNCT
easat-5952	79	4	found	find	VERB
easat-5952	79	5	a	a	DET
easat-5952	79	6	positive	positive	ADJ
easat-5952	79	7	relationship	relationship	NOUN
easat-5952	79	8	between	between	ADP
easat-5952	79	9	reputation	reputation	NOUN
easat-5952	79	10	,	,	PUNCT
easat-5952	79	11	meeting	meeting	NOUN
easat-5952	79	12	needs	need	NOUN
easat-5952	79	13	,	,	PUNCT
easat-5952	79	14	implementation	implementation	NOUN
easat-5952	79	15	,	,	PUNCT
easat-5952	79	16	and	and	CCONJ
easat-5952	79	17	the	the	DET
easat-5952	79	18	teaching	teaching	NOUN
easat-5952	79	19	staff	staff	NOUN
easat-5952	79	20	,	,	PUNCT
easat-5952	79	21	affecting	affect	VERB
easat-5952	79	22	the	the	DET
easat-5952	79	23	brand	brand	NOUN
easat-5952	79	24	image	image	NOUN
easat-5952	79	25	of	of	ADP
easat-5952	79	26	sao	sao	PROPN
easat-5952	79	27	do	do	VERB
easat-5952	79	28	university	university	NOUN
easat-5952	79	29	.	.	PUNCT
easat-5952	80	1	in	in	ADP
easat-5952	80	2	summary	summary	NOUN
easat-5952	80	3	,	,	PUNCT
easat-5952	80	4	many	many	ADJ
easat-5952	80	5	domestic	domestic	ADJ
easat-5952	80	6	and	and	CCONJ
easat-5952	80	7	international	international	ADJ
easat-5952	80	8	authors	author	NOUN
easat-5952	80	9	have	have	AUX
easat-5952	80	10	studied	study	VERB
easat-5952	80	11	the	the	DET
easat-5952	80	12	brand	brand	NOUN
easat-5952	80	13	image	image	NOUN
easat-5952	80	14	of	of	ADP
easat-5952	80	15	universities	university	NOUN
easat-5952	80	16	;	;	PUNCT
easat-5952	80	17	however	however	ADV
easat-5952	80	18	,	,	PUNCT
easat-5952	80	19	there	there	PRON
easat-5952	80	20	still	still	ADV
easat-5952	80	21	needs	need	VERB
easat-5952	80	22	to	to	PART
easat-5952	80	23	be	be	AUX
easat-5952	80	24	a	a	DET
easat-5952	80	25	consensus	consensus	NOUN
easat-5952	80	26	on	on	ADP
easat-5952	80	27	the	the	DET
easat-5952	80	28	influencing	influence	VERB
easat-5952	80	29	factors	factor	NOUN
easat-5952	80	30	.	.	PUNCT
easat-5952	81	1	2.3	2.3	NUM
easat-5952	81	2	.	.	PUNCT
easat-5952	82	1	research	research	NOUN
easat-5952	82	2	hypothesis	hypothesis	NOUN
easat-5952	82	3	brand	brand	NOUN
easat-5952	82	4	awareness	awareness	NOUN
easat-5952	82	5	refers	refer	VERB
easat-5952	82	6	to	to	ADP
easat-5952	82	7	a	a	DET
easat-5952	82	8	customer	customer	NOUN
easat-5952	82	9	's	's	PART
easat-5952	82	10	ability	ability	NOUN
easat-5952	82	11	to	to	PART
easat-5952	82	12	recognize	recognize	VERB
easat-5952	82	13	or	or	CCONJ
easat-5952	82	14	recall	recall	VERB
easat-5952	82	15	a	a	DET
easat-5952	82	16	brand	brand	NOUN
easat-5952	82	17	and	and	CCONJ
easat-5952	82	18	distinguish	distinguish	VERB
easat-5952	82	19	its	its	PRON
easat-5952	82	20	characteristics	characteristic	NOUN
easat-5952	82	21	among	among	ADP
easat-5952	82	22	a	a	DET
easat-5952	82	23	set	set	NOUN
easat-5952	82	24	of	of	ADP
easat-5952	82	25	brands	brand	NOUN
easat-5952	82	26	available	available	ADJ
easat-5952	82	27	in	in	ADP
easat-5952	82	28	the	the	DET
easat-5952	82	29	market	market	NOUN
easat-5952	82	30	[	[	X
easat-5952	82	31	4	4	NUM
easat-5952	82	32	]	]	PUNCT
easat-5952	82	33	.	.	PUNCT
easat-5952	83	1	brand	brand	NOUN
easat-5952	83	2	awareness	awareness	NOUN
easat-5952	83	3	affects	affect	VERB
easat-5952	83	4	students	student	NOUN
easat-5952	83	5	'	'	PART
easat-5952	83	6	decision	decision	NOUN
easat-5952	83	7	-	-	PUNCT
easat-5952	83	8	making	making	NOUN
easat-5952	83	9	when	when	SCONJ
easat-5952	83	10	selecting	select	VERB
easat-5952	83	11	a	a	DET
easat-5952	83	12	university	university	NOUN
easat-5952	83	13	for	for	ADP
easat-5952	83	14	educational	educational	ADJ
easat-5952	83	15	services	service	NOUN
easat-5952	83	16	.	.	PUNCT
easat-5952	84	1	they	they	PRON
easat-5952	84	2	often	often	ADV
easat-5952	84	3	choose	choose	VERB
easat-5952	84	4	a	a	DET
easat-5952	84	5	brand	brand	NOUN
easat-5952	84	6	they	they	PRON
easat-5952	84	7	recognize	recognize	VERB
easat-5952	84	8	due	due	ADJ
easat-5952	84	9	to	to	ADP
easat-5952	84	10	trust	trust	NOUN
easat-5952	84	11	and	and	CCONJ
easat-5952	84	12	a	a	DET
easat-5952	84	13	sense	sense	NOUN
easat-5952	84	14	of	of	ADP
easat-5952	84	15	safety	safety	NOUN
easat-5952	84	16	compared	compare	VERB
easat-5952	84	17	to	to	ADP
easat-5952	84	18	unfamiliar	unfamiliar	ADJ
easat-5952	84	19	brands	brand	NOUN
easat-5952	84	20	[	[	X
easat-5952	84	21	12	12	NUM
easat-5952	84	22	]	]	PUNCT
easat-5952	84	23	.	.	PUNCT
easat-5952	85	1	the	the	PRON
easat-5952	85	2	higher	high	ADJ
easat-5952	85	3	the	the	DET
easat-5952	85	4	brand	brand	NOUN
easat-5952	85	5	awareness	awareness	NOUN
easat-5952	85	6	of	of	ADP
easat-5952	85	7	a	a	DET
easat-5952	85	8	university	university	NOUN
easat-5952	85	9	,	,	PUNCT
easat-5952	85	10	the	the	PRON
easat-5952	85	11	greater	great	ADJ
easat-5952	85	12	its	its	PRON
easat-5952	85	13	influence	influence	NOUN
easat-5952	85	14	and	and	CCONJ
easat-5952	85	15	the	the	DET
easat-5952	85	16	more	more	ADV
easat-5952	85	17	easily	easily	ADV
easat-5952	85	18	students	student	NOUN
easat-5952	85	19	choose	choose	VERB
easat-5952	85	20	its	its	PRON
easat-5952	85	21	brand	brand	NOUN
easat-5952	85	22	[	[	X
easat-5952	85	23	1	1	NUM
easat-5952	85	24	]	]	PUNCT
easat-5952	85	25	.	.	PUNCT
easat-5952	86	1	therefore	therefore	ADV
easat-5952	86	2	,	,	PUNCT
easat-5952	86	3	the	the	DET
easat-5952	86	4	study	study	NOUN
easat-5952	86	5	proposes	propose	VERB
easat-5952	86	6	hypothesis	hypothesis	NOUN
easat-5952	86	7	h1	h1	PROPN
easat-5952	86	8	:	:	PUNCT
easat-5952	86	9	brand	brand	NOUN
easat-5952	86	10	awareness	awareness	NOUN
easat-5952	86	11	impacts	impact	VERB
easat-5952	86	12	the	the	DET
easat-5952	86	13	brand	brand	NOUN
easat-5952	86	14	image	image	NOUN
easat-5952	86	15	of	of	ADP
easat-5952	86	16	nam	nam	NOUN
easat-5952	86	17	can	can	AUX
easat-5952	86	18	tho	tho	PROPN
easat-5952	86	19	university	university	PROPN
easat-5952	86	20	.	.	PUNCT
easat-5952	87	1	brand	brand	PROPN
easat-5952	87	2	association	association	PROPN
easat-5952	87	3	refers	refer	VERB
easat-5952	87	4	to	to	ADP
easat-5952	87	5	anything	anything	PRON
easat-5952	87	6	that	that	SCONJ
easat-5952	87	7	“	"	PUNCT
easat-5952	87	8	positions	position	NOUN
easat-5952	87	9	”	"	PUNCT
easat-5952	87	10	in	in	ADP
easat-5952	87	11	the	the	DET
easat-5952	87	12	customer	customer	NOUN
easat-5952	87	13	's	's	PART
easat-5952	87	14	memory	memory	NOUN
easat-5952	87	15	about	about	ADP
easat-5952	87	16	a	a	DET
easat-5952	87	17	brand	brand	NOUN
easat-5952	87	18	[	[	X
easat-5952	87	19	23	23	NUM
easat-5952	87	20	]	]	PUNCT
easat-5952	87	21	.	.	PUNCT
easat-5952	88	1	these	these	PRON
easat-5952	88	2	are	be	AUX
easat-5952	88	3	direct	direct	ADJ
easat-5952	88	4	or	or	CCONJ
easat-5952	88	5	indirect	indirect	ADJ
easat-5952	88	6	memories	memory	NOUN
easat-5952	88	7	stored	store	VERB
easat-5952	88	8	in	in	ADP
easat-5952	88	9	the	the	DET
easat-5952	88	10	customer	customer	NOUN
easat-5952	88	11	's	's	PART
easat-5952	88	12	mind	mind	NOUN
easat-5952	88	13	and	and	CCONJ
easat-5952	88	14	linked	link	VERB
easat-5952	88	15	to	to	ADP
easat-5952	88	16	the	the	DET
easat-5952	88	17	brand	brand	NOUN
easat-5952	88	18	or	or	CCONJ
easat-5952	88	19	owner	owner	NOUN
easat-5952	88	20	[	[	X
easat-5952	88	21	30	30	NUM
easat-5952	88	22	]	]	PUNCT
easat-5952	88	23	.	.	PUNCT
easat-5952	89	1	brand	brand	PROPN
easat-5952	89	2	association	association	PROPN
easat-5952	89	3	occurs	occur	VERB
easat-5952	89	4	when	when	SCONJ
easat-5952	89	5	an	an	DET
easat-5952	89	6	element	element	NOUN
easat-5952	89	7	,	,	PUNCT
easat-5952	89	8	brand	brand	NOUN
easat-5952	89	9	,	,	PUNCT
easat-5952	89	10	or	or	CCONJ
easat-5952	89	11	event	event	NOUN
easat-5952	89	12	creates	create	VERB
easat-5952	89	13	an	an	DET
easat-5952	89	14	impression	impression	NOUN
easat-5952	89	15	or	or	CCONJ
easat-5952	89	16	message	message	NOUN
easat-5952	89	17	that	that	PRON
easat-5952	89	18	connects	connect	VERB
easat-5952	89	19	to	to	ADP
easat-5952	89	20	another	another	DET
easat-5952	89	21	brand	brand	NOUN
easat-5952	90	1	[	[	X
easat-5952	90	2	1	1	NUM
easat-5952	90	3	]	]	PUNCT
easat-5952	90	4	.	.	PUNCT
easat-5952	91	1	therefore	therefore	ADV
easat-5952	91	2	,	,	PUNCT
easat-5952	91	3	the	the	DET
easat-5952	91	4	study	study	NOUN
easat-5952	91	5	proposes	propose	VERB
easat-5952	91	6	hypothesis	hypothesis	NOUN
easat-5952	91	7	h2	h2	NOUN
easat-5952	91	8	:	:	PUNCT
easat-5952	91	9	the	the	DET
easat-5952	91	10	brand	brand	PROPN
easat-5952	91	11	association	association	PROPN
easat-5952	91	12	impacts	impact	VERB
easat-5952	91	13	the	the	DET
easat-5952	91	14	brand	brand	NOUN
easat-5952	91	15	image	image	NOUN
easat-5952	91	16	of	of	ADP
easat-5952	91	17	nam	nam	NOUN
easat-5952	91	18	can	can	AUX
easat-5952	91	19	tho	tho	PROPN
easat-5952	91	20	university	university	PROPN
easat-5952	91	21	.	.	PUNCT
easat-5952	92	1	perceived	perceive	VERB
easat-5952	92	2	quality	quality	NOUN
easat-5952	92	3	is	be	AUX
easat-5952	92	4	a	a	DET
easat-5952	92	5	fundamental	fundamental	ADJ
easat-5952	92	6	factor	factor	NOUN
easat-5952	92	7	of	of	ADP
easat-5952	92	8	brand	brand	NOUN
easat-5952	92	9	value	value	NOUN
easat-5952	92	10	[	[	X
easat-5952	92	11	27	27	NUM
easat-5952	92	12	]	]	PUNCT
easat-5952	92	13	and	and	CCONJ
easat-5952	92	14	refers	refer	VERB
easat-5952	92	15	to	to	ADP
easat-5952	92	16	consumers	consumer	NOUN
easat-5952	92	17	'	'	PART
easat-5952	92	18	opinions	opinion	NOUN
easat-5952	92	19	about	about	ADP
easat-5952	92	20	the	the	DET
easat-5952	92	21	ability	ability	NOUN
easat-5952	92	22	of	of	ADP
easat-5952	92	23	a	a	DET
easat-5952	92	24	product	product	NOUN
easat-5952	92	25	/	/	SYM
easat-5952	92	26	service	service	NOUN
easat-5952	92	27	brand	brand	NOUN
easat-5952	92	28	to	to	PART
easat-5952	92	29	meet	meet	VERB
easat-5952	92	30	their	their	PRON
easat-5952	92	31	expectations	expectation	NOUN
easat-5952	92	32	[	[	X
easat-5952	92	33	23	23	NUM
easat-5952	92	34	]	]	PUNCT
easat-5952	92	35	.	.	PUNCT
easat-5952	93	1	it	it	PRON
easat-5952	93	2	is	be	AUX
easat-5952	93	3	the	the	DET
easat-5952	93	4	customer	customer	NOUN
easat-5952	93	5	's	's	PART
easat-5952	93	6	perception	perception	NOUN
easat-5952	93	7	of	of	ADP
easat-5952	93	8	the	the	DET
easat-5952	93	9	overall	overall	ADJ
easat-5952	93	10	quality	quality	NOUN
easat-5952	93	11	of	of	ADP
easat-5952	93	12	a	a	DET
easat-5952	93	13	product	product	NOUN
easat-5952	93	14	[	[	X
easat-5952	93	15	28	28	NUM
easat-5952	93	16	]	]	PUNCT
easat-5952	93	17	.	.	PUNCT
easat-5952	94	1	perceived	perceive	VERB
easat-5952	94	2	quality	quality	NOUN
easat-5952	94	3	directly	directly	ADV
easat-5952	94	4	affects	affect	VERB
easat-5952	94	5	purchasing	purchase	VERB
easat-5952	94	6	decisions	decision	NOUN
easat-5952	94	7	and	and	CCONJ
easat-5952	94	8	customer	customer	NOUN
easat-5952	94	9	loyalty	loyalty	NOUN
easat-5952	94	10	.	.	PUNCT
easat-5952	95	1	in	in	ADP
easat-5952	95	2	education	education	NOUN
easat-5952	95	3	,	,	PUNCT
easat-5952	95	4	universities	university	NOUN
easat-5952	95	5	need	need	VERB
easat-5952	95	6	to	to	PART
easat-5952	95	7	build	build	VERB
easat-5952	95	8	and	and	CCONJ
easat-5952	95	9	position	position	VERB
easat-5952	95	10	themselves	themselves	PRON
easat-5952	95	11	with	with	ADP
easat-5952	95	12	a	a	DET
easat-5952	95	13	high	high	ADJ
easat-5952	95	14	level	level	NOUN
easat-5952	95	15	of	of	ADP
easat-5952	95	16	perceived	perceive	VERB
easat-5952	95	17	quality	quality	NOUN
easat-5952	95	18	to	to	PART
easat-5952	95	19	maintain	maintain	VERB
easat-5952	95	20	current	current	ADJ
easat-5952	95	21	students	student	NOUN
easat-5952	95	22	and	and	CCONJ
easat-5952	95	23	attract	attract	VERB
easat-5952	95	24	potential	potential	ADJ
easat-5952	95	25	learners	learner	NOUN
easat-5952	95	26	,	,	PUNCT
easat-5952	95	27	thereby	thereby	ADV
easat-5952	95	28	enhancing	enhance	VERB
easat-5952	95	29	the	the	DET
easat-5952	95	30	institution	institution	NOUN
easat-5952	95	31	's	's	PART
easat-5952	95	32	brand	brand	NOUN
easat-5952	95	33	value	value	NOUN
easat-5952	95	34	[	[	X
easat-5952	95	35	19	19	NUM
easat-5952	95	36	]	]	PUNCT
easat-5952	95	37	.	.	PUNCT
easat-5952	96	1	therefore	therefore	ADV
easat-5952	96	2	,	,	PUNCT
easat-5952	96	3	the	the	DET
easat-5952	96	4	study	study	NOUN
easat-5952	96	5	proposes	propose	VERB
easat-5952	96	6	hypothesis	hypothesis	NOUN
easat-5952	96	7	h3	h3	NOUN
easat-5952	96	8	:	:	PUNCT
easat-5952	96	9	perceived	perceive	VERB
easat-5952	96	10	quality	quality	NOUN
easat-5952	96	11	impacts	impact	VERB
easat-5952	96	12	the	the	DET
easat-5952	96	13	brand	brand	NOUN
easat-5952	96	14	image	image	NOUN
easat-5952	96	15	of	of	ADP
easat-5952	96	16	nam	nam	NOUN
easat-5952	96	17	can	can	AUX
easat-5952	96	18	tho	tho	PROPN
easat-5952	96	19	university	university	PROPN
easat-5952	96	20	.	.	PUNCT
easat-5952	97	1	brand	brand	NOUN
easat-5952	97	2	loyalty	loyalty	NOUN
easat-5952	97	3	is	be	AUX
easat-5952	97	4	the	the	DET
easat-5952	97	5	core	core	NOUN
easat-5952	97	6	of	of	ADP
easat-5952	97	7	brand	brand	NOUN
easat-5952	97	8	value	value	NOUN
easat-5952	97	9	[	[	X
easat-5952	97	10	23	23	NUM
easat-5952	97	11	]	]	PUNCT
easat-5952	97	12	.	.	PUNCT
easat-5952	98	1	when	when	SCONJ
easat-5952	98	2	brand	brand	NOUN
easat-5952	98	3	loyalty	loyalty	NOUN
easat-5952	98	4	is	be	AUX
easat-5952	98	5	high	high	ADJ
easat-5952	98	6	,	,	PUNCT
easat-5952	98	7	customers	customer	NOUN
easat-5952	98	8	are	be	AUX
easat-5952	98	9	less	less	ADV
easat-5952	98	10	likely	likely	ADJ
easat-5952	98	11	to	to	PART
easat-5952	98	12	switch	switch	VERB
easat-5952	98	13	to	to	ADP
easat-5952	98	14	other	other	ADJ
easat-5952	98	15	brands	brand	NOUN
easat-5952	98	16	[	[	X
easat-5952	98	17	29	29	NUM
easat-5952	98	18	]	]	PUNCT
easat-5952	98	19	.	.	PUNCT
easat-5952	99	1	additionally	additionally	ADV
easat-5952	99	2	,	,	PUNCT
easat-5952	99	3	among	among	ADP
easat-5952	99	4	many	many	ADJ
easat-5952	99	5	choices	choice	NOUN
easat-5952	99	6	,	,	PUNCT
easat-5952	99	7	customers	customer	NOUN
easat-5952	99	8	are	be	AUX
easat-5952	99	9	willing	willing	ADJ
easat-5952	99	10	to	to	PART
easat-5952	99	11	reuse	reuse	VERB
easat-5952	99	12	branded	brand	VERB
easat-5952	99	13	products	product	NOUN
easat-5952	99	14	/	/	SYM
easat-5952	99	15	services	service	NOUN
easat-5952	99	16	because	because	SCONJ
easat-5952	99	17	they	they	PRON
easat-5952	99	18	perceive	perceive	VERB
easat-5952	99	19	them	they	PRON
easat-5952	99	20	as	as	ADP
easat-5952	99	21	good	good	ADJ
easat-5952	99	22	and	and	CCONJ
easat-5952	99	23	reliable	reliable	ADJ
easat-5952	99	24	.	.	PUNCT
easat-5952	100	1	a	a	DET
easat-5952	100	2	brand	brand	NOUN
easat-5952	100	3	that	that	PRON
easat-5952	100	4	fosters	foster	VERB
easat-5952	100	5	high	high	ADJ
easat-5952	100	6	loyalty	loyalty	NOUN
easat-5952	100	7	generates	generate	VERB
easat-5952	100	8	greater	great	ADJ
easat-5952	100	9	profits	profit	NOUN
easat-5952	100	10	for	for	ADP
easat-5952	100	11	the	the	DET
easat-5952	100	12	organization	organization	NOUN
easat-5952	100	13	,	,	PUNCT
easat-5952	100	14	meaning	mean	VERB
easat-5952	100	15	the	the	DET
easat-5952	100	16	brand	brand	NOUN
easat-5952	100	17	holds	hold	VERB
easat-5952	100	18	higher	high	ADJ
easat-5952	100	19	value	value	NOUN
easat-5952	100	20	[	[	X
easat-5952	100	21	19	19	NUM
easat-5952	100	22	]	]	PUNCT
easat-5952	100	23	.	.	PUNCT
easat-5952	101	1	therefore	therefore	ADV
easat-5952	101	2	,	,	PUNCT
easat-5952	101	3	the	the	DET
easat-5952	101	4	study	study	NOUN
easat-5952	101	5	proposes	propose	VERB
easat-5952	101	6	hypothesis	hypothesis	NOUN
easat-5952	101	7	h4	h4	NOUN
easat-5952	101	8	:	:	PUNCT
easat-5952	101	9	brand	brand	NOUN
easat-5952	101	10	loyalty	loyalty	NOUN
easat-5952	101	11	has	have	VERB
easat-5952	101	12	an	an	DET
easat-5952	101	13	impact	impact	NOUN
easat-5952	101	14	on	on	ADP
easat-5952	101	15	the	the	DET
easat-5952	101	16	brand	brand	NOUN
easat-5952	101	17	image	image	NOUN
easat-5952	101	18	of	of	ADP
easat-5952	101	19	nam	nam	NOUN
easat-5952	101	20	can	can	AUX
easat-5952	101	21	tho	tho	PROPN
easat-5952	101	22	university	university	PROPN
easat-5952	101	23	.	.	PUNCT
easat-5952	102	1	based	base	VERB
easat-5952	102	2	on	on	ADP
easat-5952	102	3	the	the	DET
easat-5952	102	4	brand	brand	NOUN
easat-5952	102	5	equity	equity	NOUN
easat-5952	102	6	model	model	NOUN
easat-5952	102	7	of	of	ADP
easat-5952	102	8	aaker	aaker	NOUN
easat-5952	102	9	[	[	X
easat-5952	102	10	23	23	NUM
easat-5952	102	11	]	]	PUNCT
easat-5952	102	12	;	;	PUNCT
easat-5952	102	13	aaker	aaker	NOUN
easat-5952	102	14	[	[	X
easat-5952	102	15	4	4	NUM
easat-5952	102	16	]	]	PUNCT
easat-5952	102	17	and	and	CCONJ
easat-5952	102	18	keller	keller	PROPN
easat-5952	103	1	[	[	X
easat-5952	103	2	12	12	NUM
easat-5952	103	3	]	]	PUNCT
easat-5952	103	4	and	and	CCONJ
easat-5952	103	5	the	the	DET
easat-5952	103	6	empirical	empirical	ADJ
easat-5952	103	7	studies	study	NOUN
easat-5952	103	8	by	by	ADP
easat-5952	103	9	muhmurti	muhmurti	ADJ
easat-5952	103	10	and	and	CCONJ
easat-5952	103	11	selvanayagam	selvanayagam	ADJ
easat-5952	103	12	[	[	X
easat-5952	103	13	19	19	NUM
easat-5952	103	14	]	]	X
easat-5952	103	15	;	;	PUNCT
easat-5952	103	16	pinar	pinar	PROPN
easat-5952	103	17	,	,	PUNCT
easat-5952	103	18	et	et	PROPN
easat-5952	103	19	al	al	PROPN
easat-5952	103	20	.	.	PUNCT
easat-5952	104	1	[	[	X
easat-5952	104	2	1	1	NUM
easat-5952	104	3	]	]	PUNCT
easat-5952	104	4	;	;	PUNCT
easat-5952	104	5	uyen	uyen	NOUN
easat-5952	104	6	and	and	CCONJ
easat-5952	104	7	oanh	oanh	ADP
easat-5952	104	8	[	[	X
easat-5952	104	9	24	24	NUM
easat-5952	104	10	]	]	X
easat-5952	104	11	;	;	PUNCT
easat-5952	104	12	tram	tram	PROPN
easat-5952	104	13	and	and	CCONJ
easat-5952	104	14	hai	hai	PROPN
easat-5952	105	1	[	[	X
easat-5952	105	2	20	20	NUM
easat-5952	105	3	]	]	PUNCT
easat-5952	105	4	;	;	PUNCT
easat-5952	105	5	trang	trang	PROPN
easat-5952	105	6	,	,	PUNCT
easat-5952	105	7	et	et	PROPN
easat-5952	105	8	al	al	PROPN
easat-5952	105	9	.	.	PUNCT
easat-5952	106	1	[	[	X
easat-5952	106	2	21	21	NUM
easat-5952	106	3	]	]	PUNCT
easat-5952	106	4	and	and	CCONJ
easat-5952	106	5	van	van	PROPN
easat-5952	106	6	[	[	X
easat-5952	106	7	22	22	NUM
easat-5952	106	8	]	]	PUNCT
easat-5952	106	9	the	the	DET
easat-5952	106	10	proposed	propose	VERB
easat-5952	106	11	research	research	NOUN
easat-5952	106	12	model	model	NOUN
easat-5952	106	13	is	be	AUX
easat-5952	106	14	as	as	SCONJ
easat-5952	106	15	follows	follow	VERB
easat-5952	106	16	:	:	PUNCT
easat-5952	106	17	167	167	NUM
easat-5952	106	18	edelweiss	edelweiss	PROPN
easat-5952	106	19	applied	apply	VERB
easat-5952	106	20	science	science	NOUN
easat-5952	106	21	and	and	CCONJ
easat-5952	106	22	technology	technology	NOUN
easat-5952	106	23	issn	issn	PROPN
easat-5952	106	24	:	:	PUNCT
easat-5952	106	25	2576	2576	NUM
easat-5952	106	26	-	-	SYM
easat-5952	106	27	8484	8484	NUM
easat-5952	106	28	vol	vol	NOUN
easat-5952	106	29	.	.	PROPN
easat-5952	107	1	9	9	NUM
easat-5952	107	2	,	,	PUNCT
easat-5952	107	3	no	no	INTJ
easat-5952	107	4	.	.	NOUN
easat-5952	108	1	4	4	NUM
easat-5952	108	2	:	:	SYM
easat-5952	108	3	164	164	NUM
easat-5952	108	4	-	-	SYM
easat-5952	108	5	173	173	NUM
easat-5952	108	6	,	,	PUNCT
easat-5952	108	7	2025	2025	NUM
easat-5952	108	8	doi	doi	NOUN
easat-5952	108	9	:	:	PUNCT
easat-5952	108	10	10.55214/25768484.v9i4.5952	10.55214/25768484.v9i4.5952	NOUN
easat-5952	108	11	©	©	PROPN
easat-5952	108	12	2025	2025	NUM
easat-5952	108	13	by	by	ADP
easat-5952	108	14	the	the	DET
easat-5952	108	15	authors	author	NOUN
easat-5952	108	16	;	;	PUNCT
easat-5952	109	1	licensee	licensee	PROPN
easat-5952	109	2	learning	learn	VERB
easat-5952	109	3	gate	gate	NOUN
easat-5952	109	4	figure	figure	NOUN
easat-5952	109	5	1	1	NUM
easat-5952	109	6	.	.	PUNCT
easat-5952	109	7	proposed	propose	VERB
easat-5952	109	8	research	research	NOUN
easat-5952	109	9	model	model	NOUN
easat-5952	109	10	.	.	PUNCT
easat-5952	110	1	3	3	X
easat-5952	110	2	.	.	X
easat-5952	110	3	research	research	NOUN
easat-5952	110	4	methodology	methodology	NOUN
easat-5952	110	5	the	the	DET
easat-5952	110	6	study	study	NOUN
easat-5952	110	7	uses	use	VERB
easat-5952	110	8	qualitative	qualitative	ADJ
easat-5952	110	9	and	and	CCONJ
easat-5952	110	10	quantitative	quantitative	ADJ
easat-5952	110	11	methods	method	NOUN
easat-5952	110	12	,	,	PUNCT
easat-5952	110	13	in	in	ADP
easat-5952	110	14	which	which	PRON
easat-5952	110	15	qualitative	qualitative	ADJ
easat-5952	110	16	research	research	NOUN
easat-5952	110	17	is	be	AUX
easat-5952	110	18	conducted	conduct	VERB
easat-5952	110	19	to	to	PART
easat-5952	110	20	develop	develop	VERB
easat-5952	110	21	the	the	DET
easat-5952	110	22	model	model	NOUN
easat-5952	110	23	and	and	CCONJ
easat-5952	110	24	the	the	DET
easat-5952	110	25	survey	survey	NOUN
easat-5952	110	26	questionnaire	questionnaire	NOUN
easat-5952	110	27	.	.	PUNCT
easat-5952	111	1	quantitative	quantitative	ADJ
easat-5952	111	2	research	research	NOUN
easat-5952	111	3	is	be	AUX
easat-5952	111	4	conducted	conduct	VERB
easat-5952	111	5	through	through	ADP
easat-5952	111	6	the	the	DET
easat-5952	111	7	collection	collection	NOUN
easat-5952	111	8	of	of	ADP
easat-5952	111	9	primary	primary	ADJ
easat-5952	111	10	data	datum	NOUN
easat-5952	111	11	from	from	ADP
easat-5952	111	12	a	a	DET
easat-5952	111	13	survey	survey	NOUN
easat-5952	111	14	of	of	ADP
easat-5952	111	15	students	student	NOUN
easat-5952	111	16	of	of	ADP
easat-5952	111	17	the	the	DET
easat-5952	111	18	faculty	faculty	NOUN
easat-5952	111	19	of	of	ADP
easat-5952	111	20	economics	economic	NOUN
easat-5952	111	21	,	,	PUNCT
easat-5952	111	22	nam	nam	PROPN
easat-5952	111	23	can	can	AUX
easat-5952	111	24	tho	tho	PROPN
easat-5952	111	25	university	university	NOUN
easat-5952	111	26	,	,	PUNCT
easat-5952	111	27	using	use	VERB
easat-5952	111	28	a	a	DET
easat-5952	111	29	questionnaire	questionnaire	NOUN
easat-5952	111	30	designed	design	VERB
easat-5952	111	31	with	with	ADP
easat-5952	111	32	a	a	DET
easat-5952	111	33	5	5	NUM
easat-5952	111	34	-	-	PUNCT
easat-5952	111	35	point	point	NOUN
easat-5952	111	36	likert	likert	ADJ
easat-5952	111	37	scale	scale	NOUN
easat-5952	111	38	.	.	PUNCT
easat-5952	112	1	hair	hair	NOUN
easat-5952	112	2	,	,	PUNCT
easat-5952	112	3	et	et	PROPN
easat-5952	112	4	al	al	PROPN
easat-5952	112	5	.	.	PUNCT
easat-5952	113	1	[	[	X
easat-5952	113	2	31	31	NUM
easat-5952	113	3	]	]	PUNCT
easat-5952	113	4	suggested	suggest	VERB
easat-5952	113	5	that	that	SCONJ
easat-5952	113	6	the	the	DET
easat-5952	113	7	sample	sample	NOUN
easat-5952	113	8	size	size	NOUN
easat-5952	113	9	should	should	AUX
easat-5952	113	10	be	be	AUX
easat-5952	113	11	at	at	ADV
easat-5952	113	12	least	least	ADJ
easat-5952	113	13	five	five	NUM
easat-5952	113	14	observations	observation	NOUN
easat-5952	113	15	per	per	ADP
easat-5952	113	16	variable	variable	NOUN
easat-5952	113	17	to	to	PART
easat-5952	113	18	determine	determine	VERB
easat-5952	113	19	the	the	DET
easat-5952	113	20	minimum	minimum	ADJ
easat-5952	113	21	sample	sample	NOUN
easat-5952	113	22	size	size	NOUN
easat-5952	113	23	.	.	PUNCT
easat-5952	114	1	this	this	DET
easat-5952	114	2	study	study	NOUN
easat-5952	114	3	has	have	VERB
easat-5952	114	4	four	four	NUM
easat-5952	114	5	scales	scale	NOUN
easat-5952	114	6	with	with	ADP
easat-5952	114	7	18	18	NUM
easat-5952	114	8	observed	observed	ADJ
easat-5952	114	9	variables	variable	NOUN
easat-5952	114	10	,	,	PUNCT
easat-5952	114	11	resulting	result	VERB
easat-5952	114	12	in	in	ADP
easat-5952	114	13	a	a	DET
easat-5952	114	14	minimum	minimum	ADJ
easat-5952	114	15	sample	sample	NOUN
easat-5952	114	16	size	size	NOUN
easat-5952	114	17	of	of	ADP
easat-5952	114	18	90	90	NUM
easat-5952	114	19	observations	observation	NOUN
easat-5952	114	20	.	.	PUNCT
easat-5952	115	1	the	the	DET
easat-5952	115	2	survey	survey	NOUN
easat-5952	115	3	subjects	subject	NOUN
easat-5952	115	4	were	be	AUX
easat-5952	115	5	selected	select	VERB
easat-5952	115	6	by	by	ADP
easat-5952	115	7	non	non	ADJ
easat-5952	115	8	-	-	ADJ
easat-5952	115	9	probability	probability	ADJ
easat-5952	115	10	convenience	convenience	NOUN
easat-5952	115	11	sampling	sampling	NOUN
easat-5952	115	12	,	,	PUNCT
easat-5952	115	13	using	use	VERB
easat-5952	115	14	a	a	DET
easat-5952	115	15	combination	combination	NOUN
easat-5952	115	16	of	of	ADP
easat-5952	115	17	google	google	PROPN
easat-5952	115	18	form	form	NOUN
easat-5952	115	19	submissions	submission	NOUN
easat-5952	115	20	and	and	CCONJ
easat-5952	115	21	direct	direct	ADJ
easat-5952	115	22	questionnaire	questionnaire	NOUN
easat-5952	115	23	distribution	distribution	NOUN
easat-5952	115	24	.	.	PUNCT
easat-5952	116	1	the	the	DET
easat-5952	116	2	research	research	NOUN
easat-5952	116	3	sample	sample	NOUN
easat-5952	116	4	includes	include	VERB
easat-5952	116	5	diversity	diversity	NOUN
easat-5952	116	6	in	in	ADP
easat-5952	116	7	characteristics	characteristic	NOUN
easat-5952	116	8	such	such	ADJ
easat-5952	116	9	as	as	ADP
easat-5952	116	10	gender	gender	NOUN
easat-5952	116	11	,	,	PUNCT
easat-5952	116	12	academic	academic	ADJ
easat-5952	116	13	year	year	NOUN
easat-5952	116	14	,	,	PUNCT
easat-5952	116	15	and	and	CCONJ
easat-5952	116	16	significance	significance	NOUN
easat-5952	116	17	.	.	PUNCT
easat-5952	117	1	the	the	DET
easat-5952	117	2	survey	survey	NOUN
easat-5952	117	3	was	be	AUX
easat-5952	117	4	conducted	conduct	VERB
easat-5952	117	5	in	in	ADP
easat-5952	117	6	march	march	PROPN
easat-5952	117	7	2024	2024	NUM
easat-5952	117	8	.	.	PUNCT
easat-5952	118	1	the	the	DET
easat-5952	118	2	collected	collect	VERB
easat-5952	118	3	observations	observation	NOUN
easat-5952	118	4	were	be	AUX
easat-5952	118	5	analyzed	analyze	VERB
easat-5952	118	6	using	use	VERB
easat-5952	118	7	spss	spss	PROPN
easat-5952	118	8	version	version	NOUN
easat-5952	118	9	23.0	23.0	NUM
easat-5952	118	10	.	.	PUNCT
easat-5952	119	1	after	after	ADP
easat-5952	119	2	collection	collection	NOUN
easat-5952	119	3	,	,	PUNCT
easat-5952	119	4	the	the	DET
easat-5952	119	5	data	datum	NOUN
easat-5952	119	6	from	from	ADP
easat-5952	119	7	the	the	DET
easat-5952	119	8	respondents	respondent	NOUN
easat-5952	119	9	were	be	AUX
easat-5952	119	10	coded	code	VERB
easat-5952	119	11	,	,	PUNCT
easat-5952	119	12	cleaned	clean	VERB
easat-5952	119	13	,	,	PUNCT
easat-5952	119	14	and	and	CCONJ
easat-5952	119	15	analyzed	analyze	VERB
easat-5952	119	16	through	through	ADP
easat-5952	119	17	several	several	ADJ
easat-5952	119	18	steps	step	NOUN
easat-5952	119	19	,	,	PUNCT
easat-5952	119	20	including	include	VERB
easat-5952	119	21	reliability	reliability	NOUN
easat-5952	119	22	assessment	assessment	NOUN
easat-5952	119	23	of	of	ADP
easat-5952	119	24	the	the	DET
easat-5952	119	25	scales	scale	NOUN
easat-5952	119	26	using	use	VERB
easat-5952	119	27	cronbach	cronbach	NOUN
easat-5952	119	28	's	's	PART
easat-5952	119	29	alpha	alpha	ADJ
easat-5952	119	30	coefficient	coefficient	NOUN
easat-5952	119	31	,	,	PUNCT
easat-5952	119	32	exploratory	exploratory	ADJ
easat-5952	119	33	factor	factor	NOUN
easat-5952	119	34	analysis	analysis	NOUN
easat-5952	119	35	(	(	PUNCT
easat-5952	119	36	efa	efa	PROPN
easat-5952	119	37	)	)	PUNCT
easat-5952	119	38	,	,	PUNCT
easat-5952	119	39	correlation	correlation	NOUN
easat-5952	119	40	analysis	analysis	NOUN
easat-5952	119	41	,	,	PUNCT
easat-5952	119	42	and	and	CCONJ
easat-5952	119	43	multiple	multiple	ADJ
easat-5952	119	44	linear	linear	ADJ
easat-5952	119	45	regression	regression	NOUN
easat-5952	119	46	analysis	analysis	NOUN
easat-5952	119	47	to	to	PART
easat-5952	119	48	test	test	VERB
easat-5952	119	49	the	the	DET
easat-5952	119	50	model	model	NOUN
easat-5952	119	51	and	and	CCONJ
easat-5952	119	52	research	research	NOUN
easat-5952	119	53	hypotheses	hypothesis	NOUN
easat-5952	119	54	.	.	PUNCT
easat-5952	120	1	4	4	X
easat-5952	120	2	.	.	NOUN
easat-5952	120	3	results	result	VERB
easat-5952	120	4	4.1	4.1	NUM
easat-5952	120	5	.	.	PUNCT
easat-5952	121	1	descriptive	descriptive	ADJ
easat-5952	121	2	statistics	statistic	NOUN
easat-5952	121	3	after	after	ADP
easat-5952	121	4	data	data	NOUN
easat-5952	121	5	collection	collection	NOUN
easat-5952	121	6	,	,	PUNCT
easat-5952	121	7	240	240	NUM
easat-5952	121	8	valid	valid	ADJ
easat-5952	121	9	survey	survey	NOUN
easat-5952	121	10	responses	response	NOUN
easat-5952	121	11	were	be	AUX
easat-5952	121	12	used	use	VERB
easat-5952	121	13	for	for	ADP
easat-5952	121	14	data	datum	NOUN
easat-5952	121	15	analysis	analysis	NOUN
easat-5952	121	16	.	.	PUNCT
easat-5952	122	1	regarding	regard	VERB
easat-5952	122	2	gender	gender	NOUN
easat-5952	122	3	:	:	PUNCT
easat-5952	122	4	the	the	DET
easat-5952	122	5	survey	survey	NOUN
easat-5952	122	6	results	result	NOUN
easat-5952	122	7	of	of	ADP
easat-5952	122	8	240	240	NUM
easat-5952	122	9	students	student	NOUN
easat-5952	122	10	show	show	VERB
easat-5952	122	11	that	that	SCONJ
easat-5952	122	12	the	the	DET
easat-5952	122	13	proportion	proportion	NOUN
easat-5952	122	14	of	of	ADP
easat-5952	122	15	males	male	NOUN
easat-5952	122	16	is	be	AUX
easat-5952	122	17	lower	low	ADJ
easat-5952	122	18	than	than	ADP
easat-5952	122	19	that	that	PRON
easat-5952	122	20	of	of	ADP
easat-5952	122	21	females	female	NOUN
easat-5952	122	22	,	,	PUNCT
easat-5952	122	23	with	with	ADP
easat-5952	122	24	104	104	NUM
easat-5952	122	25	male	male	ADJ
easat-5952	122	26	students	student	NOUN
easat-5952	122	27	(	(	PUNCT
easat-5952	122	28	accounting	account	VERB
easat-5952	122	29	for	for	ADP
easat-5952	122	30	43.3	43.3	NUM
easat-5952	122	31	%	%	NOUN
easat-5952	122	32	)	)	PUNCT
easat-5952	122	33	and	and	CCONJ
easat-5952	122	34	136	136	NUM
easat-5952	122	35	female	female	ADJ
easat-5952	122	36	students	student	NOUN
easat-5952	122	37	(	(	PUNCT
easat-5952	122	38	accounting	account	VERB
easat-5952	122	39	for	for	ADP
easat-5952	122	40	56.7	56.7	NUM
easat-5952	122	41	%	%	NOUN
easat-5952	122	42	)	)	PUNCT
easat-5952	122	43	.	.	PUNCT
easat-5952	123	1	table	table	NOUN
easat-5952	123	2	1	1	NUM
easat-5952	123	3	.	.	PUNCT
easat-5952	124	1	gender	gender	NOUN
easat-5952	124	2	analysis	analysis	NOUN
easat-5952	124	3	results	result	NOUN
easat-5952	124	4	.	.	PUNCT
easat-5952	125	1	gender	gender	NOUN
easat-5952	125	2	frequency	frequency	NOUN
easat-5952	125	3	percent	percent	NOUN
easat-5952	125	4	male	male	NOUN
easat-5952	125	5	104	104	NUM
easat-5952	125	6	43.3	43.3	NUM
easat-5952	125	7	female	female	NOUN
easat-5952	125	8	136	136	NUM
easat-5952	125	9	56.7	56.7	NUM
easat-5952	125	10	total	total	NOUN
easat-5952	125	11	240	240	NUM
easat-5952	125	12	100.0	100.0	NUM
easat-5952	125	13	regarding	regard	VERB
easat-5952	125	14	academic	academic	ADJ
easat-5952	125	15	year	year	NOUN
easat-5952	125	16	:	:	PUNCT
easat-5952	125	17	the	the	DET
easat-5952	125	18	survey	survey	NOUN
easat-5952	125	19	results	result	NOUN
easat-5952	125	20	show	show	VERB
easat-5952	125	21	that	that	SCONJ
easat-5952	125	22	first	first	ADJ
easat-5952	125	23	-	-	PUNCT
easat-5952	125	24	year	year	NOUN
easat-5952	125	25	students	student	NOUN
easat-5952	125	26	have	have	VERB
easat-5952	125	27	the	the	DET
easat-5952	125	28	highest	high	ADJ
easat-5952	125	29	proportion	proportion	NOUN
easat-5952	125	30	at	at	ADP
easat-5952	125	31	34.2	34.2	NUM
easat-5952	125	32	%	%	NOUN
easat-5952	125	33	,	,	PUNCT
easat-5952	125	34	with	with	ADP
easat-5952	125	35	82	82	NUM
easat-5952	125	36	students	student	NOUN
easat-5952	125	37	;	;	PUNCT
easat-5952	125	38	followed	follow	VERB
easat-5952	125	39	by	by	ADP
easat-5952	125	40	fourth	fourth	ADJ
easat-5952	125	41	-	-	PUNCT
easat-5952	125	42	year	year	NOUN
easat-5952	125	43	students	student	NOUN
easat-5952	125	44	at	at	ADP
easat-5952	125	45	30.0	30.0	NUM
easat-5952	125	46	%	%	NOUN
easat-5952	125	47	,	,	PUNCT
easat-5952	125	48	with	with	ADP
easat-5952	125	49	72	72	NUM
easat-5952	125	50	students	student	NOUN
easat-5952	125	51	;	;	PUNCT
easat-5952	125	52	third	third	ADJ
easat-5952	125	53	-	-	PUNCT
easat-5952	125	54	year	year	NOUN
easat-5952	125	55	students	student	NOUN
easat-5952	125	56	at	at	ADP
easat-5952	125	57	21.3	21.3	NUM
easat-5952	125	58	%	%	NOUN
easat-5952	125	59	,	,	PUNCT
easat-5952	125	60	with	with	ADP
easat-5952	125	61	51	51	NUM
easat-5952	125	62	students	student	NOUN
easat-5952	125	63	;	;	PUNCT
easat-5952	125	64	and	and	CCONJ
easat-5952	125	65	finally	finally	ADV
easat-5952	125	66	,	,	PUNCT
easat-5952	125	67	second	second	ADJ
easat-5952	125	68	-	-	PUNCT
easat-5952	125	69	year	year	NOUN
easat-5952	125	70	students	student	NOUN
easat-5952	125	71	have	have	VERB
easat-5952	125	72	the	the	DET
easat-5952	125	73	lowest	low	ADJ
easat-5952	125	74	proportion	proportion	NOUN
easat-5952	125	75	at	at	ADP
easat-5952	125	76	14.6	14.6	NUM
easat-5952	125	77	%	%	NOUN
easat-5952	125	78	,	,	PUNCT
easat-5952	125	79	with	with	ADP
easat-5952	125	80	35	35	NUM
easat-5952	125	81	students	student	NOUN
easat-5952	125	82	.	.	PUNCT
easat-5952	126	1	168	168	NUM
easat-5952	126	2	edelweiss	edelweiss	PROPN
easat-5952	126	3	applied	apply	VERB
easat-5952	126	4	science	science	NOUN
easat-5952	126	5	and	and	CCONJ
easat-5952	126	6	technology	technology	NOUN
easat-5952	126	7	issn	issn	PROPN
easat-5952	126	8	:	:	PUNCT
easat-5952	126	9	2576	2576	NUM
easat-5952	126	10	-	-	SYM
easat-5952	126	11	8484	8484	NUM
easat-5952	126	12	vol	vol	NOUN
easat-5952	126	13	.	.	PROPN
easat-5952	127	1	9	9	NUM
easat-5952	127	2	,	,	PUNCT
easat-5952	127	3	no	no	INTJ
easat-5952	127	4	.	.	NOUN
easat-5952	128	1	4	4	NUM
easat-5952	128	2	:	:	SYM
easat-5952	128	3	164	164	NUM
easat-5952	128	4	-	-	SYM
easat-5952	128	5	173	173	NUM
easat-5952	128	6	,	,	PUNCT
easat-5952	128	7	2025	2025	NUM
easat-5952	128	8	doi	doi	NOUN
easat-5952	128	9	:	:	PUNCT
easat-5952	128	10	10.55214/25768484.v9i4.5952	10.55214/25768484.v9i4.5952	NOUN
easat-5952	128	11	©	©	PROPN
easat-5952	128	12	2025	2025	NUM
easat-5952	128	13	by	by	ADP
easat-5952	128	14	the	the	DET
easat-5952	128	15	authors	author	NOUN
easat-5952	128	16	;	;	PUNCT
easat-5952	128	17	licensee	licensee	PROPN
easat-5952	128	18	learning	learn	VERB
easat-5952	128	19	gate	gate	NOUN
easat-5952	128	20	table	table	NOUN
easat-5952	128	21	2	2	NUM
easat-5952	128	22	.	.	PUNCT
easat-5952	129	1	analysis	analysis	NOUN
easat-5952	129	2	results	result	NOUN
easat-5952	129	3	of	of	ADP
easat-5952	129	4	the	the	DET
easat-5952	129	5	current	current	ADJ
easat-5952	129	6	year	year	NOUN
easat-5952	129	7	content	content	NOUN
easat-5952	129	8	frequency	frequency	NOUN
easat-5952	129	9	percent	percent	NOUN
easat-5952	129	10	valid	valid	ADJ
easat-5952	129	11	percent	percent	NOUN
easat-5952	129	12	cumulative	cumulative	ADJ
easat-5952	129	13	percent	percent	NOUN
easat-5952	129	14	freshman	freshman	NOUN
easat-5952	129	15	82	82	NUM
easat-5952	129	16	34.2	34.2	NUM
easat-5952	129	17	34.2	34.2	NUM
easat-5952	129	18	34.2	34.2	NUM
easat-5952	129	19	second	second	ADJ
easat-5952	129	20	year	year	NOUN
easat-5952	129	21	35	35	NUM
easat-5952	129	22	14.6	14.6	NUM
easat-5952	129	23	14.6	14.6	NUM
easat-5952	129	24	48.8	48.8	NUM
easat-5952	129	25	third	third	ADJ
easat-5952	129	26	year	year	NOUN
easat-5952	129	27	51	51	NUM
easat-5952	129	28	21.3	21.3	NUM
easat-5952	129	29	21.3	21.3	NUM
easat-5952	129	30	70.0	70.0	NUM
easat-5952	129	31	fourth	fourth	ADJ
easat-5952	129	32	year	year	NOUN
easat-5952	129	33	72	72	NUM
easat-5952	129	34	30.0	30.0	NUM
easat-5952	129	35	30.0	30.0	NUM
easat-5952	129	36	100.0	100.0	NUM
easat-5952	129	37	total	total	NOUN
easat-5952	129	38	240	240	NUM
easat-5952	129	39	100.0	100.0	NUM
easat-5952	129	40	100.0	100.0	NUM
easat-5952	129	41	4.2	4.2	NUM
easat-5952	129	42	.	.	PUNCT
easat-5952	130	1	reliability	reliability	NOUN
easat-5952	130	2	testing	testing	NOUN
easat-5952	130	3	of	of	ADP
easat-5952	130	4	the	the	DET
easat-5952	130	5	scale	scale	NOUN
easat-5952	130	6	reliability	reliability	NOUN
easat-5952	130	7	testing	testing	NOUN
easat-5952	130	8	of	of	ADP
easat-5952	130	9	the	the	DET
easat-5952	130	10	scale	scale	NOUN
easat-5952	130	11	:	:	PUNCT
easat-5952	130	12	the	the	DET
easat-5952	130	13	cronbach	cronbach	NOUN
easat-5952	130	14	's	's	PART
easat-5952	130	15	alpha	alpha	ADJ
easat-5952	130	16	coefficient	coefficient	NOUN
easat-5952	130	17	of	of	ADP
easat-5952	130	18	the	the	DET
easat-5952	130	19	overall	overall	ADJ
easat-5952	130	20	scale	scale	NOUN
easat-5952	130	21	is	be	AUX
easat-5952	130	22	greater	great	ADJ
easat-5952	130	23	than	than	ADP
easat-5952	130	24	0.6	0.6	NUM
easat-5952	130	25	;	;	PUNCT
easat-5952	130	26	the	the	DET
easat-5952	130	27	item	item	NOUN
easat-5952	130	28	-	-	PUNCT
easat-5952	130	29	total	total	NOUN
easat-5952	130	30	correlations	correlation	NOUN
easat-5952	130	31	of	of	ADP
easat-5952	130	32	all	all	DET
easat-5952	130	33	observed	observed	ADJ
easat-5952	130	34	variables	variable	NOUN
easat-5952	130	35	are	be	AUX
easat-5952	130	36	greater	great	ADJ
easat-5952	130	37	than	than	ADP
easat-5952	130	38	0.3	0.3	NUM
easat-5952	130	39	.	.	PUNCT
easat-5952	131	1	it	it	PRON
easat-5952	131	2	can	can	AUX
easat-5952	131	3	be	be	AUX
easat-5952	131	4	concluded	conclude	VERB
easat-5952	131	5	that	that	SCONJ
easat-5952	131	6	the	the	DET
easat-5952	131	7	scale	scale	NOUN
easat-5952	131	8	is	be	AUX
easat-5952	131	9	reliable	reliable	ADJ
easat-5952	131	10	[	[	X
easat-5952	131	11	31	31	NUM
easat-5952	131	12	]	]	SYM
easat-5952	131	13	.	.	PUNCT
easat-5952	132	1	169	169	NUM
easat-5952	132	2	edelweiss	edelweiss	PROPN
easat-5952	132	3	applied	apply	VERB
easat-5952	132	4	science	science	NOUN
easat-5952	132	5	and	and	CCONJ
easat-5952	132	6	technology	technology	NOUN
easat-5952	132	7	issn	issn	PROPN
easat-5952	132	8	:	:	PUNCT
easat-5952	132	9	2576	2576	NUM
easat-5952	132	10	-	-	SYM
easat-5952	132	11	8484	8484	NUM
easat-5952	132	12	vol	vol	NOUN
easat-5952	132	13	.	.	PROPN
easat-5952	133	1	9	9	NUM
easat-5952	133	2	,	,	PUNCT
easat-5952	133	3	no	no	INTJ
easat-5952	133	4	.	.	NOUN
easat-5952	134	1	4	4	NUM
easat-5952	134	2	:	:	SYM
easat-5952	134	3	164	164	NUM
easat-5952	134	4	-	-	SYM
easat-5952	134	5	173	173	NUM
easat-5952	134	6	,	,	PUNCT
easat-5952	134	7	2025	2025	NUM
easat-5952	134	8	doi	doi	NOUN
easat-5952	134	9	:	:	PUNCT
easat-5952	134	10	10.55214/25768484.v9i4.5952	10.55214/25768484.v9i4.5952	NOUN
easat-5952	134	11	©	©	PROPN
easat-5952	134	12	2025	2025	NUM
easat-5952	134	13	by	by	ADP
easat-5952	134	14	the	the	DET
easat-5952	134	15	authors	author	NOUN
easat-5952	134	16	;	;	PUNCT
easat-5952	134	17	licensee	licensee	PROPN
easat-5952	134	18	learning	learn	VERB
easat-5952	134	19	gate	gate	NOUN
easat-5952	134	20	table	table	NOUN
easat-5952	134	21	3	3	NUM
easat-5952	134	22	.	.	PUNCT
easat-5952	135	1	reliability	reliability	NOUN
easat-5952	135	2	of	of	ADP
easat-5952	135	3	the	the	DET
easat-5952	135	4	scale	scale	NOUN
easat-5952	135	5	symbol	symbol	NOUN
easat-5952	135	6	observation	observation	NOUN
easat-5952	135	7	variable	variable	NOUN
easat-5952	135	8	mean	mean	VERB
easat-5952	135	9	corrected	correct	VERB
easat-5952	135	10	item	item	NOUN
easat-5952	135	11	-	-	PUNCT
easat-5952	135	12	total	total	NOUN
easat-5952	135	13	correlation	correlation	NOUN
easat-5952	135	14	cronbach	cronbach	NOUN
easat-5952	135	15	's	's	PART
easat-5952	135	16	alpha	alpha	NOUN
easat-5952	135	17	if	if	SCONJ
easat-5952	135	18	item	item	NOUN
easat-5952	135	19	deleted	delete	VERB
easat-5952	135	20	cronbach	cronbach	NOUN
easat-5952	135	21	's	's	PART
easat-5952	135	22	alpha	alpha	NOUN
easat-5952	135	23	aware1	aware1	PROPN
easat-5952	136	1	i	i	PRON
easat-5952	136	2	know	know	VERB
easat-5952	136	3	nam	nam	PROPN
easat-5952	136	4	can	can	AUX
easat-5952	136	5	tho	tho	PROPN
easat-5952	136	6	university	university	PROPN
easat-5952	136	7	3.78	3.78	NUM
easat-5952	136	8	0.774	0.774	NUM
easat-5952	136	9	0.871	0.871	NUM
easat-5952	136	10	0.899	0.899	NUM
easat-5952	136	11	aware2	aware2	ADV
easat-5952	137	1	i	i	PRON
easat-5952	137	2	can	can	AUX
easat-5952	137	3	quickly	quickly	ADV
easat-5952	137	4	recognize	recognize	VERB
easat-5952	137	5	the	the	DET
easat-5952	137	6	logo	logo	NOUN
easat-5952	137	7	of	of	ADP
easat-5952	137	8	nam	nam	PROPN
easat-5952	137	9	can	can	AUX
easat-5952	137	10	tho	tho	PROPN
easat-5952	137	11	university	university	PROPN
easat-5952	137	12	3.74	3.74	NUM
easat-5952	137	13	0.792	0.792	NUM
easat-5952	137	14	0.864	0.864	NUM
easat-5952	137	15	aware3	aware3	NOUN
easat-5952	137	16	i	i	PRON
easat-5952	137	17	can	can	AUX
easat-5952	137	18	easily	easily	ADV
easat-5952	137	19	distinguish	distinguish	VERB
easat-5952	137	20	nam	nam	NOUN
easat-5952	137	21	can	can	AUX
easat-5952	137	22	tho	tho	PROPN
easat-5952	137	23	university	university	NOUN
easat-5952	137	24	from	from	ADP
easat-5952	137	25	other	other	ADJ
easat-5952	137	26	universities	university	NOUN
easat-5952	137	27	3.64	3.64	NUM
easat-5952	137	28	0.753	0.753	NUM
easat-5952	137	29	0.878	0.878	NUM
easat-5952	137	30	aware4	aware4	VERB
easat-5952	138	1	i	i	PRON
easat-5952	138	2	can	can	AUX
easat-5952	138	3	quickly	quickly	ADV
easat-5952	138	4	visualize	visualize	VERB
easat-5952	138	5	the	the	DET
easat-5952	138	6	characteristics	characteristic	NOUN
easat-5952	138	7	of	of	ADP
easat-5952	138	8	nam	nam	PROPN
easat-5952	138	9	can	can	AUX
easat-5952	138	10	tho	tho	PROPN
easat-5952	138	11	university	university	PROPN
easat-5952	138	12	3.80	3.80	NUM
easat-5952	138	13	0.783	0.783	NUM
easat-5952	138	14	0.867	0.867	NUM
easat-5952	138	15	asso1	asso1	VERB
easat-5952	139	1	nam	nam	PROPN
easat-5952	139	2	can	can	AUX
easat-5952	139	3	tho	tho	PROPN
easat-5952	139	4	university	university	PROPN
easat-5952	139	5	has	have	VERB
easat-5952	139	6	a	a	DET
easat-5952	139	7	quality	quality	NOUN
easat-5952	139	8	training	training	NOUN
easat-5952	139	9	program	program	NOUN
easat-5952	139	10	3.60	3.60	NUM
easat-5952	139	11	0.784	0.784	NUM
easat-5952	139	12	0.918	0.918	NUM
easat-5952	139	13	0.929	0.929	NUM
easat-5952	139	14	asso2	asso2	NOUN
easat-5952	140	1	nam	nam	PROPN
easat-5952	140	2	can	can	AUX
easat-5952	140	3	tho	tho	PROPN
easat-5952	140	4	university	university	PROPN
easat-5952	140	5	has	have	VERB
easat-5952	140	6	a	a	DET
easat-5952	140	7	team	team	NOUN
easat-5952	140	8	of	of	ADP
easat-5952	140	9	lecturers	lecturer	NOUN
easat-5952	140	10	with	with	ADP
easat-5952	140	11	expertise	expertise	NOUN
easat-5952	140	12	and	and	CCONJ
easat-5952	140	13	good	good	ADJ
easat-5952	140	14	teaching	teaching	NOUN
easat-5952	140	15	3.52	3.52	NUM
easat-5952	140	16	0.787	0.787	NUM
easat-5952	140	17	0.917	0.917	NUM
easat-5952	140	18	asso3	asso3	NOUN
easat-5952	140	19	nam	nam	NOUN
easat-5952	140	20	can	can	AUX
easat-5952	140	21	tho	tho	PROPN
easat-5952	140	22	university	university	NOUN
easat-5952	140	23	staff	staff	NOUN
easat-5952	140	24	quickly	quickly	ADV
easat-5952	140	25	handle	handle	VERB
easat-5952	140	26	students	student	NOUN
easat-5952	140	27	'	'	PART
easat-5952	140	28	questions	question	NOUN
easat-5952	140	29	3.60	3.60	NUM
easat-5952	140	30	0.770	0.770	NUM
easat-5952	140	31	0.920	0.920	NUM
easat-5952	140	32	asso4	asso4	ADV
easat-5952	141	1	nam	nam	PROPN
easat-5952	141	2	can	can	AUX
easat-5952	141	3	tho	tho	PROPN
easat-5952	141	4	university	university	NOUN
easat-5952	141	5	has	have	VERB
easat-5952	141	6	modern	modern	ADJ
easat-5952	141	7	facilities	facility	NOUN
easat-5952	141	8	,	,	PUNCT
easat-5952	141	9	satisfying	satisfy	VERB
easat-5952	141	10	the	the	DET
easat-5952	141	11	needs	need	NOUN
easat-5952	141	12	of	of	ADP
easat-5952	141	13	students	student	NOUN
easat-5952	141	14	.	.	PUNCT
easat-5952	142	1	3.51	3.51	NUM
easat-5952	142	2	0.838	0.838	NUM
easat-5952	142	3	0.907	0.907	NUM
easat-5952	142	4	asso5	asso5	PROPN
easat-5952	142	5	extracurricular	extracurricular	ADJ
easat-5952	142	6	activities	activity	NOUN
easat-5952	142	7	of	of	ADP
easat-5952	142	8	nam	nam	NOUN
easat-5952	142	9	can	can	AUX
easat-5952	142	10	tho	tho	PROPN
easat-5952	142	11	university	university	NOUN
easat-5952	142	12	are	be	AUX
easat-5952	142	13	very	very	ADV
easat-5952	142	14	useful	useful	ADJ
easat-5952	142	15	3.44	3.44	NUM
easat-5952	142	16	0.888	0.888	NUM
easat-5952	142	17	0.897	0.897	NUM
easat-5952	142	18	quality1	quality1	NOUN
easat-5952	142	19	when	when	SCONJ
easat-5952	142	20	mentioning	mention	VERB
easat-5952	142	21	nam	nam	NOUN
easat-5952	142	22	can	can	AUX
easat-5952	142	23	tho	tho	PROPN
easat-5952	142	24	city	city	PROPN
easat-5952	142	25	,	,	PUNCT
easat-5952	142	26	i	i	PRON
easat-5952	142	27	immediately	immediately	ADV
easat-5952	142	28	think	think	VERB
easat-5952	142	29	of	of	ADP
easat-5952	142	30	nam	nam	NOUN
easat-5952	142	31	can	can	AUX
easat-5952	142	32	tho	tho	PROPN
easat-5952	142	33	university	university	PROPN
easat-5952	142	34	3.61	3.61	NUM
easat-5952	142	35	0.650	0.650	NUM
easat-5952	142	36	0.869	0.869	NUM
easat-5952	142	37	0.879	0.879	NUM
easat-5952	142	38	quality2	quality2	NOUN
easat-5952	142	39	when	when	SCONJ
easat-5952	142	40	mentioning	mention	VERB
easat-5952	142	41	nam	nam	NOUN
easat-5952	142	42	can	can	AUX
easat-5952	142	43	tho	tho	PROPN
easat-5952	142	44	university	university	PROPN
easat-5952	142	45	,	,	PUNCT
easat-5952	142	46	i	i	PRON
easat-5952	142	47	think	think	VERB
easat-5952	142	48	of	of	ADP
easat-5952	142	49	a	a	DET
easat-5952	142	50	good	good	ADJ
easat-5952	142	51	educational	educational	ADJ
easat-5952	142	52	environment	environment	NOUN
easat-5952	142	53	3.42	3.42	NUM
easat-5952	142	54	0.639	0.639	NUM
easat-5952	142	55	0.870	0.870	NUM
easat-5952	142	56	quality3	quality3	NOUN
easat-5952	142	57	when	when	SCONJ
easat-5952	142	58	mentioning	mention	VERB
easat-5952	142	59	nam	nam	NOUN
easat-5952	142	60	can	can	AUX
easat-5952	142	61	tho	tho	PROPN
easat-5952	142	62	university	university	PROPN
easat-5952	142	63	,	,	PUNCT
easat-5952	142	64	i	i	PRON
easat-5952	142	65	think	think	VERB
easat-5952	142	66	of	of	ADP
easat-5952	142	67	a	a	DET
easat-5952	142	68	multidisciplinary	multidisciplinary	ADJ
easat-5952	142	69	university	university	NOUN
easat-5952	142	70	3.57	3.57	NUM
easat-5952	142	71	0.839	0.839	NUM
easat-5952	142	72	0.824	0.824	NUM
easat-5952	142	73	quality4	quality4	NOUN
easat-5952	142	74	when	when	SCONJ
easat-5952	142	75	mentioning	mention	VERB
easat-5952	142	76	nam	nam	NOUN
easat-5952	142	77	can	can	AUX
easat-5952	142	78	tho	tho	PROPN
easat-5952	142	79	university	university	PROPN
easat-5952	142	80	,	,	PUNCT
easat-5952	142	81	i	i	PRON
easat-5952	142	82	think	think	VERB
easat-5952	142	83	of	of	ADP
easat-5952	142	84	lecturers	lecturer	NOUN
easat-5952	142	85	with	with	ADP
easat-5952	142	86	a	a	DET
easat-5952	142	87	lot	lot	NOUN
easat-5952	142	88	of	of	ADP
easat-5952	142	89	teaching	teaching	NOUN
easat-5952	142	90	experience	experience	NOUN
easat-5952	142	91	3.67	3.67	NUM
easat-5952	142	92	0.673	0.673	NUM
easat-5952	142	93	0.863	0.863	NUM
easat-5952	142	94	quality5	quality5	NOUN
easat-5952	143	1	when	when	SCONJ
easat-5952	143	2	mentioning	mention	VERB
easat-5952	143	3	nam	nam	NOUN
easat-5952	143	4	can	can	AUX
easat-5952	143	5	tho	tho	PROPN
easat-5952	143	6	university	university	PROPN
easat-5952	143	7	,	,	PUNCT
easat-5952	143	8	i	i	PRON
easat-5952	143	9	think	think	VERB
easat-5952	143	10	of	of	ADP
easat-5952	143	11	a	a	DET
easat-5952	143	12	university	university	NOUN
easat-5952	143	13	with	with	ADP
easat-5952	143	14	many	many	ADJ
easat-5952	143	15	outstanding	outstanding	ADJ
easat-5952	143	16	achievements	achievement	NOUN
easat-5952	143	17	3.52	3.52	NUM
easat-5952	143	18	0.773	0.773	NUM
easat-5952	143	19	0.839	0.839	NUM
easat-5952	143	20	loyalty1	loyalty1	NOUN
easat-5952	144	1	i	i	PRON
easat-5952	144	2	chose	choose	VERB
easat-5952	144	3	nam	nam	PROPN
easat-5952	144	4	can	can	AUX
easat-5952	144	5	tho	tho	PROPN
easat-5952	144	6	university	university	PROPN
easat-5952	144	7	because	because	SCONJ
easat-5952	144	8	of	of	ADP
easat-5952	144	9	the	the	DET
easat-5952	144	10	school	school	NOUN
easat-5952	144	11	's	's	PART
easat-5952	144	12	brand	brand	NOUN
easat-5952	144	13	3.71	3.71	NUM
easat-5952	144	14	0.783	0.783	NUM
easat-5952	144	15	0.889	0.889	NUM
easat-5952	144	16	0.910	0.910	NUM
easat-5952	144	17	loyalty2	loyalty2	NOUN
easat-5952	145	1	i	i	PRON
easat-5952	145	2	think	think	VERB
easat-5952	145	3	of	of	ADP
easat-5952	145	4	nam	nam	NOUN
easat-5952	145	5	can	can	AUX
easat-5952	145	6	tho	tho	PROPN
easat-5952	145	7	university	university	NOUN
easat-5952	145	8	when	when	SCONJ
easat-5952	145	9	i	i	PRON
easat-5952	145	10	have	have	VERB
easat-5952	145	11	other	other	ADJ
easat-5952	145	12	needs	need	NOUN
easat-5952	145	13	about	about	ADP
easat-5952	145	14	the	the	DET
easat-5952	145	15	major	major	ADJ
easat-5952	145	16	3.60	3.60	NUM
easat-5952	145	17	0.811	0.811	NUM
easat-5952	145	18	0.878	0.878	NUM
easat-5952	145	19	loyalty3	loyalty3	NOUN
easat-5952	145	20	i	i	PRON
easat-5952	145	21	am	be	AUX
easat-5952	145	22	willing	willing	ADJ
easat-5952	145	23	to	to	PART
easat-5952	145	24	introduce	introduce	VERB
easat-5952	145	25	nam	nam	NOUN
easat-5952	145	26	can	can	AUX
easat-5952	145	27	tho	tho	PROPN
easat-5952	145	28	university	university	NOUN
easat-5952	145	29	to	to	ADP
easat-5952	145	30	everyone	everyone	PRON
easat-5952	145	31	3.78	3.78	NUM
easat-5952	145	32	0.827	0.827	NUM
easat-5952	145	33	0.873	0.873	NUM
easat-5952	145	34	loyalty4	loyalty4	VERB
easat-5952	146	1	i	i	PRON
easat-5952	146	2	feel	feel	VERB
easat-5952	146	3	satisfied	satisfied	ADJ
easat-5952	146	4	when	when	SCONJ
easat-5952	146	5	studying	study	VERB
easat-5952	146	6	and	and	CCONJ
easat-5952	146	7	developing	develop	VERB
easat-5952	146	8	myself	myself	PRON
easat-5952	146	9	at	at	ADP
easat-5952	146	10	nam	nam	NOUN
easat-5952	146	11	can	can	AUX
easat-5952	146	12	tho	tho	PROPN
easat-5952	146	13	university	university	NOUN
easat-5952	146	14	3.68	3.68	NUM
easat-5952	146	15	0.770	0.770	NUM
easat-5952	146	16	0.895	0.895	NUM
easat-5952	146	17	image1	image1	NOUN
easat-5952	146	18	nam	nam	PROPN
easat-5952	146	19	can	can	AUX
easat-5952	146	20	tho	tho	PROPN
easat-5952	146	21	university	university	NOUN
easat-5952	146	22	brand	brand	NOUN
easat-5952	146	23	is	be	AUX
easat-5952	146	24	recognized	recognize	VERB
easat-5952	146	25	nationwide	nationwide	ADV
easat-5952	146	26	3.55	3.55	NUM
easat-5952	146	27	0.679	0.679	NUM
easat-5952	146	28	0.770	0.770	NUM
easat-5952	146	29	0.827	0.827	NUM
easat-5952	146	30	image2	image2	NOUN
easat-5952	146	31	nam	nam	NOUN
easat-5952	146	32	can	can	AUX
easat-5952	146	33	tho	tho	PROPN
easat-5952	146	34	university	university	NOUN
easat-5952	146	35	brand	brand	NOUN
easat-5952	146	36	represents	represent	VERB
easat-5952	146	37	high	high	ADJ
easat-5952	146	38	quality	quality	NOUN
easat-5952	146	39	teaching	teach	VERB
easat-5952	146	40	3.60	3.60	NUM
easat-5952	146	41	0.697	0.697	NUM
easat-5952	146	42	0.750	0.750	NUM
easat-5952	146	43	image3	image3	NOUN
easat-5952	147	1	the	the	DET
easat-5952	147	2	brand	brand	NOUN
easat-5952	147	3	of	of	ADP
easat-5952	147	4	nam	nam	NOUN
easat-5952	147	5	can	can	AUX
easat-5952	147	6	tho	tho	PROPN
easat-5952	147	7	university	university	NOUN
easat-5952	147	8	represents	represent	VERB
easat-5952	147	9	the	the	DET
easat-5952	147	10	high	high	ADJ
easat-5952	147	11	quality	quality	NOUN
easat-5952	147	12	of	of	ADP
easat-5952	147	13	scientific	scientific	ADJ
easat-5952	147	14	research	research	NOUN
easat-5952	147	15	3.53	3.53	NUM
easat-5952	147	16	0.681	0.681	NUM
easat-5952	147	17	0.765	0.765	NUM
easat-5952	147	18	4.3	4.3	NUM
easat-5952	147	19	.	.	PUNCT
easat-5952	147	20	exploratory	exploratory	ADJ
easat-5952	147	21	factor	factor	NOUN
easat-5952	147	22	analysis	analysis	NOUN
easat-5952	147	23	exploratory	exploratory	ADJ
easat-5952	147	24	factor	factor	NOUN
easat-5952	147	25	analysis	analysis	NOUN
easat-5952	147	26	(	(	PUNCT
easat-5952	147	27	efa	efa	PROPN
easat-5952	147	28	)	)	PUNCT
easat-5952	147	29	for	for	ADP
easat-5952	147	30	independent	independent	ADJ
easat-5952	147	31	variables	variable	NOUN
easat-5952	147	32	:	:	PUNCT
easat-5952	147	33	the	the	DET
easat-5952	147	34	analysis	analysis	NOUN
easat-5952	147	35	results	result	NOUN
easat-5952	147	36	of	of	ADP
easat-5952	147	37	four	four	NUM
easat-5952	147	38	factors	factor	NOUN
easat-5952	147	39	with	with	ADP
easat-5952	147	40	18	18	NUM
easat-5952	147	41	observed	observed	ADJ
easat-5952	147	42	variables	variable	NOUN
easat-5952	147	43	show	show	VERB
easat-5952	147	44	that	that	SCONJ
easat-5952	147	45	the	the	DET
easat-5952	147	46	value	value	NOUN
easat-5952	147	47	(	(	PUNCT
easat-5952	147	48	kmo	kmo	NOUN
easat-5952	147	49	=	=	PUNCT
easat-5952	147	50	0.853	0.853	NUM
easat-5952	147	51	)	)	PUNCT
easat-5952	147	52	satisfies	satisfy	VERB
easat-5952	147	53	the	the	DET
easat-5952	147	54	appropriateness	appropriateness	NOUN
easat-5952	147	55	of	of	ADP
easat-5952	147	56	factor	factor	NOUN
easat-5952	147	57	analysis	analysis	NOUN
easat-5952	147	58	if	if	SCONJ
easat-5952	147	59	0.5	0.5	NUM
easat-5952	147	60	≤	≤	NUM
easat-5952	147	61	kmo	kmo	X
easat-5952	147	62	≤	≤	PROPN
easat-5952	147	63	1	1	NUM
easat-5952	147	64	;	;	PUNCT
easat-5952	147	65	the	the	DET
easat-5952	147	66	value	value	NOUN
easat-5952	147	67	(	(	PUNCT
easat-5952	147	68	sig	sig	NOUN
easat-5952	147	69	.	.	PUNCT
easat-5952	147	70	)	)	PUNCT
easat-5952	148	1	=	=	PUNCT
easat-5952	149	1	0.000	0.000	NUM
easat-5952	149	2	<	<	X
easat-5952	149	3	0.005	0.005	NUM
easat-5952	149	4	is	be	AUX
easat-5952	149	5	statistically	statistically	ADV
easat-5952	149	6	significant	significant	ADJ
easat-5952	149	7	;	;	PUNCT
easat-5952	149	8	the	the	DET
easat-5952	149	9	cumulative	cumulative	ADJ
easat-5952	149	10	170	170	NUM
easat-5952	149	11	edelweiss	edelweiss	PROPN
easat-5952	149	12	applied	apply	VERB
easat-5952	149	13	science	science	NOUN
easat-5952	149	14	and	and	CCONJ
easat-5952	149	15	technology	technology	NOUN
easat-5952	149	16	issn	issn	PROPN
easat-5952	149	17	:	:	PUNCT
easat-5952	149	18	2576	2576	NUM
easat-5952	149	19	-	-	SYM
easat-5952	149	20	8484	8484	NUM
easat-5952	149	21	vol	vol	NOUN
easat-5952	149	22	.	.	PROPN
easat-5952	150	1	9	9	NUM
easat-5952	150	2	,	,	PUNCT
easat-5952	150	3	no	no	INTJ
easat-5952	150	4	.	.	NOUN
easat-5952	151	1	4	4	NUM
easat-5952	151	2	:	:	SYM
easat-5952	151	3	164	164	NUM
easat-5952	151	4	-	-	SYM
easat-5952	151	5	173	173	NUM
easat-5952	151	6	,	,	PUNCT
easat-5952	151	7	2025	2025	NUM
easat-5952	151	8	doi	doi	NOUN
easat-5952	151	9	:	:	PUNCT
easat-5952	151	10	10.55214/25768484.v9i4.5952	10.55214/25768484.v9i4.5952	NOUN
easat-5952	151	11	©	©	PROPN
easat-5952	151	12	2025	2025	NUM
easat-5952	151	13	by	by	ADP
easat-5952	151	14	the	the	DET
easat-5952	151	15	authors	author	NOUN
easat-5952	151	16	;	;	PUNCT
easat-5952	151	17	licensee	licensee	PROPN
easat-5952	151	18	learning	learn	VERB
easat-5952	151	19	gate	gate	PROPN
easat-5952	151	20	variance	variance	NOUN
easat-5952	151	21	of	of	ADP
easat-5952	151	22	the	the	DET
easat-5952	151	23	four	four	NUM
easat-5952	151	24	extracted	extract	VERB
easat-5952	151	25	factors	factor	NOUN
easat-5952	151	26	is	be	AUX
easat-5952	151	27	greater	great	ADJ
easat-5952	151	28	than	than	ADP
easat-5952	151	29	50	50	NUM
easat-5952	151	30	%	%	NOUN
easat-5952	151	31	.	.	PUNCT
easat-5952	152	1	all	all	DET
easat-5952	152	2	four	four	NUM
easat-5952	152	3	factors	factor	NOUN
easat-5952	152	4	meet	meet	VERB
easat-5952	152	5	the	the	DET
easat-5952	152	6	condition	condition	NOUN
easat-5952	152	7	with	with	ADP
easat-5952	152	8	an	an	DET
easat-5952	152	9	eigenvalue	eigenvalue	PROPN
easat-5952	152	10	>	>	SYM
easat-5952	152	11	1	1	NUM
easat-5952	152	12	,	,	PUNCT
easat-5952	152	13	indicating	indicate	VERB
easat-5952	152	14	meaningful	meaningful	ADJ
easat-5952	152	15	statistical	statistical	ADJ
easat-5952	152	16	factors	factor	NOUN
easat-5952	152	17	;	;	PUNCT
easat-5952	152	18	all	all	DET
easat-5952	152	19	18	18	NUM
easat-5952	152	20	observed	observed	ADJ
easat-5952	152	21	variables	variable	NOUN
easat-5952	152	22	have	have	VERB
easat-5952	152	23	factor	factor	NOUN
easat-5952	152	24	loadings	loading	NOUN
easat-5952	152	25	>	>	X
easat-5952	152	26	0.5	0.5	NUM
easat-5952	152	27	,	,	PUNCT
easat-5952	152	28	meeting	meet	VERB
easat-5952	152	29	the	the	DET
easat-5952	152	30	requirements	requirement	NOUN
easat-5952	152	31	[	[	X
easat-5952	152	32	31	31	NUM
easat-5952	152	33	]	]	PUNCT
easat-5952	152	34	.	.	PUNCT
easat-5952	153	1	table	table	NOUN
easat-5952	153	2	4	4	NUM
easat-5952	153	3	.	.	PUNCT
easat-5952	154	1	rotated	rotate	VERB
easat-5952	154	2	component	component	NOUN
easat-5952	154	3	matrixa	matrixa	PROPN
easat-5952	154	4	.	.	PUNCT
easat-5952	155	1	component	component	NOUN
easat-5952	155	2	component	component	NOUN
easat-5952	155	3	1	1	NUM
easat-5952	155	4	2	2	NUM
easat-5952	155	5	3	3	NUM
easat-5952	155	6	4	4	NUM
easat-5952	155	7	quality5	quality5	NOUN
easat-5952	155	8	0.899	0.899	NUM
easat-5952	155	9	loyalty3	loyalty3	NOUN
easat-5952	155	10	0.904	0.904	NUM
easat-5952	155	11	quality4	quality4	NOUN
easat-5952	155	12	0.865	0.865	NUM
easat-5952	155	13	loyalty2	loyalty2	NOUN
easat-5952	155	14	0.897	0.897	NUM
easat-5952	155	15	quality2	quality2	NOUN
easat-5952	155	16	0.835	0.835	NUM
easat-5952	155	17	loyalty1	loyalty1	NOUN
easat-5952	155	18	0.864	0.864	NUM
easat-5952	155	19	quality1	quality1	NOUN
easat-5952	155	20	0.835	0.835	NUM
easat-5952	155	21	loyalty4	loyalty4	VERB
easat-5952	155	22	0.860	0.860	NUM
easat-5952	155	23	quality3	quality3	NOUN
easat-5952	155	24	0.821	0.821	NUM
easat-5952	155	25	awar2	awar2	NOUN
easat-5952	155	26	0.854	0.854	NUM
easat-5952	155	27	asso3	asso3	NOUN
easat-5952	155	28	0.902	0.902	NUM
easat-5952	155	29	awar4	awar4	PROPN
easat-5952	155	30	0.848	0.848	NUM
easat-5952	155	31	asso5	asso5	NOUN
easat-5952	155	32	0.887	0.887	NUM
easat-5952	155	33	awar1	awar1	NOUN
easat-5952	155	34	0.839	0.839	NUM
easat-5952	155	35	asso4	asso4	NOUN
easat-5952	155	36	0.790	0.790	NUM
easat-5952	155	37	awar3	awar3	NOUN
easat-5952	155	38	0.820	0.820	NUM
easat-5952	155	39	asso1	asso1	NOUN
easat-5952	155	40	0.702	0.702	NUM
easat-5952	155	41	asso2	asso2	NOUN
easat-5952	155	42	0.688	0.688	NUM
easat-5952	155	43	exploratory	exploratory	ADJ
easat-5952	155	44	factor	factor	NOUN
easat-5952	155	45	analysis	analysis	NOUN
easat-5952	155	46	(	(	PUNCT
easat-5952	155	47	efa	efa	PROPN
easat-5952	155	48	)	)	PUNCT
easat-5952	155	49	for	for	ADP
easat-5952	155	50	dependent	dependent	ADJ
easat-5952	155	51	variables	variable	NOUN
easat-5952	155	52	:	:	PUNCT
easat-5952	155	53	the	the	DET
easat-5952	155	54	analysis	analysis	NOUN
easat-5952	155	55	results	result	NOUN
easat-5952	155	56	of	of	ADP
easat-5952	155	57	3	3	NUM
easat-5952	155	58	observed	observed	ADJ
easat-5952	155	59	variables	variable	NOUN
easat-5952	155	60	show	show	VERB
easat-5952	155	61	that	that	SCONJ
easat-5952	155	62	the	the	DET
easat-5952	155	63	value	value	NOUN
easat-5952	155	64	(	(	PUNCT
easat-5952	155	65	kmo	kmo	X
easat-5952	155	66	=	=	NOUN
easat-5952	155	67	0.723	0.723	NUM
easat-5952	155	68	)	)	PUNCT
easat-5952	155	69	satisfies	satisfy	VERB
easat-5952	155	70	the	the	DET
easat-5952	155	71	appropriateness	appropriateness	NOUN
easat-5952	155	72	of	of	ADP
easat-5952	155	73	factor	factor	NOUN
easat-5952	155	74	analysis	analysis	NOUN
easat-5952	155	75	if	if	SCONJ
easat-5952	155	76	0.5	0.5	NUM
easat-5952	155	77	≤	≤	NUM
easat-5952	155	78	kmo	kmo	X
easat-5952	155	79	≤	≤	PROPN
easat-5952	155	80	1	1	NUM
easat-5952	155	81	;	;	PUNCT
easat-5952	155	82	the	the	DET
easat-5952	155	83	value	value	NOUN
easat-5952	155	84	(	(	PUNCT
easat-5952	155	85	sig	sig	NOUN
easat-5952	155	86	.	.	PUNCT
easat-5952	155	87	)	)	PUNCT
easat-5952	156	1	=	=	PUNCT
easat-5952	157	1	0.000	0.000	NUM
easat-5952	157	2	<	<	X
easat-5952	157	3	0.005	0.005	NUM
easat-5952	157	4	is	be	AUX
easat-5952	157	5	statistically	statistically	ADV
easat-5952	157	6	significant	significant	ADJ
easat-5952	157	7	;	;	PUNCT
easat-5952	157	8	the	the	DET
easat-5952	157	9	cumulative	cumulative	ADJ
easat-5952	157	10	variance	variance	NOUN
easat-5952	157	11	of	of	ADP
easat-5952	157	12	the	the	DET
easat-5952	157	13	one	one	NUM
easat-5952	157	14	extracted	extract	VERB
easat-5952	157	15	factor	factor	NOUN
easat-5952	157	16	is	be	AUX
easat-5952	157	17	more	more	ADV
easat-5952	157	18	significant	significant	ADJ
easat-5952	157	19	than	than	ADP
easat-5952	157	20	50	50	NUM
easat-5952	157	21	%	%	NOUN
easat-5952	157	22	.	.	PUNCT
easat-5952	158	1	the	the	DET
easat-5952	158	2	single	single	ADJ
easat-5952	158	3	factor	factor	NOUN
easat-5952	158	4	meets	meet	VERB
easat-5952	158	5	the	the	DET
easat-5952	158	6	condition	condition	NOUN
easat-5952	158	7	with	with	ADP
easat-5952	158	8	an	an	DET
easat-5952	158	9	eigenvalue	eigenvalue	PROPN
easat-5952	158	10	>	>	SYM
easat-5952	158	11	1	1	NUM
easat-5952	158	12	,	,	PUNCT
easat-5952	158	13	indicating	indicate	VERB
easat-5952	158	14	a	a	DET
easat-5952	158	15	statistically	statistically	ADV
easat-5952	158	16	significant	significant	ADJ
easat-5952	158	17	factor	factor	NOUN
easat-5952	158	18	;	;	PUNCT
easat-5952	158	19	all	all	DET
easat-5952	158	20	three	three	NUM
easat-5952	158	21	observed	observed	ADJ
easat-5952	158	22	variables	variable	NOUN
easat-5952	158	23	have	have	VERB
easat-5952	158	24	factor	factor	NOUN
easat-5952	158	25	loadings	loading	NOUN
easat-5952	158	26	>	>	X
easat-5952	158	27	0.5	0.5	NUM
easat-5952	158	28	,	,	PUNCT
easat-5952	158	29	meeting	meet	VERB
easat-5952	158	30	the	the	DET
easat-5952	158	31	requirements	requirement	NOUN
easat-5952	158	32	[	[	X
easat-5952	158	33	31	31	NUM
easat-5952	158	34	]	]	PUNCT
easat-5952	158	35	.	.	PUNCT
easat-5952	159	1	4.4	4.4	NUM
easat-5952	159	2	.	.	PUNCT
easat-5952	160	1	correlation	correlation	NOUN
easat-5952	160	2	analysis	analysis	NOUN
easat-5952	160	3	results	result	VERB
easat-5952	160	4	the	the	DET
easat-5952	160	5	correlation	correlation	NOUN
easat-5952	160	6	analysis	analysis	NOUN
easat-5952	160	7	results	result	NOUN
easat-5952	160	8	show	show	VERB
easat-5952	160	9	that	that	SCONJ
easat-5952	160	10	all	all	DET
easat-5952	160	11	independent	independent	ADJ
easat-5952	160	12	variables	variable	NOUN
easat-5952	160	13	(	(	PUNCT
easat-5952	160	14	awar	awar	NOUN
easat-5952	160	15	,	,	PUNCT
easat-5952	160	16	quality	quality	NOUN
easat-5952	160	17	,	,	PUNCT
easat-5952	160	18	asso	asso	NOUN
easat-5952	160	19	,	,	PUNCT
easat-5952	160	20	loyalty	loyalty	NOUN
easat-5952	160	21	)	)	PUNCT
easat-5952	160	22	are	be	AUX
easat-5952	160	23	correlated	correlate	VERB
easat-5952	160	24	with	with	ADP
easat-5952	160	25	image	image	NOUN
easat-5952	160	26	.	.	PUNCT
easat-5952	161	1	table	table	NOUN
easat-5952	161	2	5	5	NUM
easat-5952	161	3	.	.	PUNCT
easat-5952	161	4	correlations	correlation	NOUN
easat-5952	161	5	.	.	PUNCT
easat-5952	162	1	awar	awar	ADJ
easat-5952	162	2	quality	quality	NOUN
easat-5952	162	3	asso	asso	NOUN
easat-5952	162	4	loyalty	loyalty	NOUN
easat-5952	162	5	image	image	NOUN
easat-5952	162	6	awar	awar	NOUN
easat-5952	162	7	pearson	pearson	NOUN
easat-5952	162	8	correlation	correlation	NOUN
easat-5952	162	9	1	1	NUM
easat-5952	162	10	quality	quality	NOUN
easat-5952	162	11	pearson	pearson	NOUN
easat-5952	162	12	correlation	correlation	NOUN
easat-5952	162	13	0.416	0.416	NUM
easat-5952	162	14	*	*	NOUN
easat-5952	162	15	*	*	SYM
easat-5952	162	16	1	1	NUM
easat-5952	162	17	asso	asso	NOUN
easat-5952	162	18	pearson	pearson	NOUN
easat-5952	162	19	correlation	correlation	NOUN
easat-5952	162	20	0.373	0.373	NUM
easat-5952	162	21	*	*	SYM
easat-5952	162	22	*	*	PUNCT
easat-5952	163	1	0.355	0.355	NUM
easat-5952	163	2	*	*	PUNCT
easat-5952	163	3	*	*	SYM
easat-5952	163	4	1	1	NUM
easat-5952	163	5	loyalty	loyalty	NOUN
easat-5952	163	6	pearson	pearson	NOUN
easat-5952	163	7	correlation	correlation	NOUN
easat-5952	163	8	0.132	0.132	NUM
easat-5952	163	9	*	*	PUNCT
easat-5952	163	10	0.184	0.184	NUM
easat-5952	163	11	*	*	PUNCT
easat-5952	163	12	*	*	PUNCT
easat-5952	163	13	0.169	0.169	NUM
easat-5952	163	14	*	*	NOUN
easat-5952	163	15	*	*	SYM
easat-5952	163	16	1	1	NUM
easat-5952	163	17	image	image	NOUN
easat-5952	163	18	pearson	pearson	NOUN
easat-5952	163	19	correlation	correlation	NOUN
easat-5952	163	20	0.530	0.530	NUM
easat-5952	163	21	*	*	SYM
easat-5952	163	22	*	*	NOUN
easat-5952	163	23	0.671	0.671	NUM
easat-5952	163	24	*	*	PUNCT
easat-5952	163	25	*	*	PUNCT
easat-5952	163	26	0.587	0.587	NUM
easat-5952	163	27	*	*	PUNCT
easat-5952	163	28	*	*	PUNCT
easat-5952	163	29	.352	.352	NUM
easat-5952	163	30	*	*	PUNCT
easat-5952	163	31	*	*	PROPN
easat-5952	163	32	1	1	NUM
easat-5952	163	33	sig	sig	NOUN
easat-5952	163	34	.	.	PUNCT
easat-5952	164	1	(	(	PUNCT
easat-5952	164	2	2	2	NUM
easat-5952	164	3	-	-	PUNCT
easat-5952	164	4	tailed	tailed	ADJ
easat-5952	164	5	)	)	PUNCT
easat-5952	165	1	0.000	0.000	NUM
easat-5952	165	2	0.000	0.000	NUM
easat-5952	165	3	0.000	0.000	NUM
easat-5952	165	4	0.000	0.000	NUM
easat-5952	165	5	n	n	CCONJ
easat-5952	165	6	240	240	NUM
easat-5952	165	7	240	240	NUM
easat-5952	165	8	240	240	NUM
easat-5952	165	9	240	240	NUM
easat-5952	165	10	240	240	NUM
easat-5952	165	11	note	note	NOUN
easat-5952	165	12	:	:	PUNCT
easat-5952	165	13	*	*	PUNCT
easat-5952	165	14	*	*	NOUN
easat-5952	165	15	.	.	PUNCT
easat-5952	166	1	correlation	correlation	NOUN
easat-5952	166	2	is	be	AUX
easat-5952	166	3	significant	significant	ADJ
easat-5952	166	4	at	at	ADP
easat-5952	166	5	the	the	DET
easat-5952	166	6	0.01	0.01	NUM
easat-5952	166	7	level	level	NOUN
easat-5952	166	8	(	(	PUNCT
easat-5952	166	9	2	2	NUM
easat-5952	166	10	-	-	PUNCT
easat-5952	166	11	tailed	tailed	ADJ
easat-5952	166	12	)	)	PUNCT
easat-5952	166	13	.	.	PUNCT
easat-5952	167	1	*	*	PUNCT
easat-5952	167	2	.	.	PUNCT
easat-5952	168	1	correlation	correlation	NOUN
easat-5952	168	2	is	be	AUX
easat-5952	168	3	significant	significant	ADJ
easat-5952	168	4	at	at	ADP
easat-5952	168	5	the	the	DET
easat-5952	168	6	0.05	0.05	NUM
easat-5952	168	7	level	level	NOUN
easat-5952	168	8	(	(	PUNCT
easat-5952	168	9	2	2	NUM
easat-5952	168	10	-	-	PUNCT
easat-5952	168	11	tailed	tailed	ADJ
easat-5952	168	12	)	)	PUNCT
easat-5952	168	13	.	.	PUNCT
easat-5952	169	1	4.5	4.5	NUM
easat-5952	169	2	.	.	PUNCT
easat-5952	170	1	regression	regression	NOUN
easat-5952	170	2	analysis	analysis	NOUN
easat-5952	170	3	results	result	VERB
easat-5952	170	4	the	the	DET
easat-5952	170	5	results	result	NOUN
easat-5952	170	6	of	of	ADP
easat-5952	170	7	the	the	DET
easat-5952	170	8	multiple	multiple	ADJ
easat-5952	170	9	linear	linear	ADJ
easat-5952	170	10	regression	regression	NOUN
easat-5952	170	11	analysis	analysis	NOUN
easat-5952	170	12	show	show	VERB
easat-5952	170	13	that	that	SCONJ
easat-5952	170	14	the	the	DET
easat-5952	170	15	model	model	NOUN
easat-5952	170	16	has	have	VERB
easat-5952	170	17	an	an	DET
easat-5952	170	18	adjusted	adjust	VERB
easat-5952	170	19	r²	r²	NOUN
easat-5952	170	20	of	of	ADP
easat-5952	170	21	0.651	0.651	NUM
easat-5952	170	22	.	.	PUNCT
easat-5952	171	1	this	this	PRON
easat-5952	171	2	indicates	indicate	VERB
easat-5952	171	3	that	that	SCONJ
easat-5952	171	4	the	the	DET
easat-5952	171	5	factors	factor	NOUN
easat-5952	171	6	(	(	PUNCT
easat-5952	171	7	loyalty	loyalty	NOUN
easat-5952	171	8	,	,	PUNCT
easat-5952	171	9	awar	awar	NOUN
easat-5952	171	10	,	,	PUNCT
easat-5952	171	11	asso	asso	NOUN
easat-5952	171	12	,	,	PUNCT
easat-5952	171	13	quality	quality	NOUN
easat-5952	171	14	)	)	PUNCT
easat-5952	171	15	explain	explain	VERB
easat-5952	171	16	65.1	65.1	NUM
easat-5952	171	17	%	%	NOUN
easat-5952	171	18	of	of	ADP
easat-5952	171	19	the	the	DET
easat-5952	171	20	variation	variation	NOUN
easat-5952	171	21	in	in	ADP
easat-5952	171	22	the	the	DET
easat-5952	171	23	“	"	PUNCT
easat-5952	171	24	image	image	NOUN
easat-5952	171	25	”	"	PUNCT
easat-5952	171	26	variable	variable	NOUN
easat-5952	171	27	,	,	PUNCT
easat-5952	171	28	while	while	SCONJ
easat-5952	171	29	the	the	DET
easat-5952	171	30	remaining	remain	VERB
easat-5952	171	31	34.9	34.9	NUM
easat-5952	171	32	%	%	NOUN
easat-5952	171	33	is	be	AUX
easat-5952	171	34	due	due	ADJ
easat-5952	171	35	to	to	ADP
easat-5952	171	36	factors	factor	NOUN
easat-5952	171	37	outside	outside	ADP
easat-5952	171	38	the	the	DET
easat-5952	171	39	model	model	NOUN
easat-5952	171	40	and	and	CCONJ
easat-5952	171	41	random	random	ADJ
easat-5952	171	42	errors	error	NOUN
easat-5952	171	43	.	.	PUNCT
easat-5952	172	1	table	table	NOUN
easat-5952	172	2	6	6	NUM
easat-5952	172	3	.	.	PUNCT
easat-5952	172	4	model	model	PROPN
easat-5952	172	5	summaryb	summaryb	PROPN
easat-5952	172	6	.	.	PUNCT
easat-5952	173	1	model	model	NOUN
easat-5952	173	2	r	r	NOUN
easat-5952	173	3	r	r	NOUN
easat-5952	173	4	square	square	ADJ
easat-5952	173	5	adjusted	adjust	VERB
easat-5952	173	6	r	r	NOUN
easat-5952	173	7	square	square	ADJ
easat-5952	173	8	std	std	NOUN
easat-5952	173	9	.	.	PUNCT
easat-5952	173	10	error	error	NOUN
easat-5952	173	11	of	of	ADP
easat-5952	173	12	the	the	DET
easat-5952	173	13	estimate	estimate	NOUN
easat-5952	173	14	durbin	durbin	NOUN
easat-5952	173	15	-	-	PUNCT
easat-5952	173	16	watson	watson	NOUN
easat-5952	173	17	1	1	NUM
easat-5952	173	18	0.811a	0.811a	NUM
easat-5952	173	19	0.657	0.657	NUM
easat-5952	173	20	0.651	0.651	NUM
easat-5952	173	21	0.33835	0.33835	NUM
easat-5952	173	22	1.813	1.813	NUM
easat-5952	173	23	note	note	NOUN
easat-5952	173	24	:	:	PUNCT
easat-5952	173	25	a.	a.	NOUN
easat-5952	173	26	predictors	predictor	NOUN
easat-5952	173	27	:	:	PUNCT
easat-5952	173	28	(	(	PUNCT
easat-5952	173	29	constant	constant	ADJ
easat-5952	173	30	)	)	PUNCT
easat-5952	173	31	,	,	PUNCT
easat-5952	173	32	loyalty	loyalty	NOUN
easat-5952	173	33	,	,	PUNCT
easat-5952	173	34	awar	awar	NOUN
easat-5952	173	35	,	,	PUNCT
easat-5952	173	36	asso	asso	PROPN
easat-5952	173	37	,	,	PUNCT
easat-5952	173	38	quality	quality	NOUN
easat-5952	173	39	b.	b.	PROPN
easat-5952	173	40	dependent	dependent	ADJ
easat-5952	173	41	variable	variable	NOUN
easat-5952	173	42	:	:	PUNCT
easat-5952	173	43	image	image	NOUN
easat-5952	173	44	171	171	NUM
easat-5952	173	45	edelweiss	edelweiss	PROPN
easat-5952	173	46	applied	apply	VERB
easat-5952	173	47	science	science	NOUN
easat-5952	173	48	and	and	CCONJ
easat-5952	173	49	technology	technology	NOUN
easat-5952	173	50	issn	issn	PROPN
easat-5952	173	51	:	:	PUNCT
easat-5952	173	52	2576	2576	NUM
easat-5952	173	53	-	-	SYM
easat-5952	173	54	8484	8484	NUM
easat-5952	173	55	vol	vol	NOUN
easat-5952	173	56	.	.	PROPN
easat-5952	174	1	9	9	NUM
easat-5952	174	2	,	,	PUNCT
easat-5952	174	3	no	no	INTJ
easat-5952	174	4	.	.	NOUN
easat-5952	175	1	4	4	NUM
easat-5952	175	2	:	:	SYM
easat-5952	175	3	164	164	NUM
easat-5952	175	4	-	-	SYM
easat-5952	175	5	173	173	NUM
easat-5952	175	6	,	,	PUNCT
easat-5952	175	7	2025	2025	NUM
easat-5952	175	8	doi	doi	NOUN
easat-5952	175	9	:	:	PUNCT
easat-5952	175	10	10.55214/25768484.v9i4.5952	10.55214/25768484.v9i4.5952	NOUN
easat-5952	175	11	©	©	PROPN
easat-5952	175	12	2025	2025	NUM
easat-5952	175	13	by	by	ADP
easat-5952	175	14	the	the	DET
easat-5952	175	15	authors	author	NOUN
easat-5952	175	16	;	;	PUNCT
easat-5952	175	17	licensee	licensee	PROPN
easat-5952	175	18	learning	learn	VERB
easat-5952	175	19	gate	gate	NOUN
easat-5952	175	20	table	table	NOUN
easat-5952	175	21	7	7	PROPN
easat-5952	175	22	.	.	PUNCT
easat-5952	175	23	anovaa	anovaa	PROPN
easat-5952	175	24	.	.	PUNCT
easat-5952	176	1	model	model	PROPN
easat-5952	176	2	sum	sum	NOUN
easat-5952	176	3	of	of	ADP
easat-5952	176	4	squares	square	NOUN
easat-5952	176	5	df	df	PROPN
easat-5952	176	6	mean	mean	PROPN
easat-5952	176	7	square	square	PROPN
easat-5952	176	8	f	f	PROPN
easat-5952	176	9	sig	sig	PROPN
easat-5952	176	10	.	.	PROPN
easat-5952	176	11	1	1	NUM
easat-5952	176	12	regression	regression	VERB
easat-5952	176	13	51.574	51.574	NUM
easat-5952	176	14	4	4	NUM
easat-5952	176	15	12.893	12.893	NUM
easat-5952	176	16	112.624	112.624	NUM
easat-5952	176	17	0.000b	0.000b	NOUN
easat-5952	176	18	residual	residual	ADJ
easat-5952	176	19	26.903	26.903	NUM
easat-5952	176	20	235	235	NUM
easat-5952	176	21	0.114	0.114	NUM
easat-5952	176	22	total	total	NOUN
easat-5952	176	23	78.477	78.477	NUM
easat-5952	176	24	239	239	NUM
easat-5952	176	25	note	note	NOUN
easat-5952	176	26	:	:	PUNCT
easat-5952	176	27	a.	a.	NOUN
easat-5952	176	28	dependent	dependent	ADJ
easat-5952	176	29	variable	variable	NOUN
easat-5952	176	30	:	:	PUNCT
easat-5952	176	31	image	image	PROPN
easat-5952	176	32	b.	b.	PROPN
easat-5952	176	33	predictors	predictor	NOUN
easat-5952	176	34	:	:	PUNCT
easat-5952	176	35	(	(	PUNCT
easat-5952	176	36	constant	constant	ADJ
easat-5952	176	37	)	)	PUNCT
easat-5952	176	38	,	,	PUNCT
easat-5952	176	39	loyalty	loyalty	NOUN
easat-5952	176	40	,	,	PUNCT
easat-5952	176	41	awar	awar	NOUN
easat-5952	176	42	,	,	PUNCT
easat-5952	176	43	asso	asso	NOUN
easat-5952	176	44	,	,	PUNCT
easat-5952	176	45	quality	quality	NOUN
easat-5952	176	46	.	.	PUNCT
easat-5952	177	1	the	the	DET
easat-5952	177	2	regression	regression	NOUN
easat-5952	177	3	analysis	analysis	NOUN
easat-5952	177	4	results	result	NOUN
easat-5952	177	5	in	in	ADP
easat-5952	177	6	(	(	PUNCT
easat-5952	177	7	table	table	NOUN
easat-5952	177	8	8)	8)	NUM
easat-5952	177	9	show	show	NOUN
easat-5952	177	10	that	that	SCONJ
easat-5952	177	11	all	all	DET
easat-5952	177	12	four	four	NUM
easat-5952	177	13	factors	factor	NOUN
easat-5952	177	14	(	(	PUNCT
easat-5952	177	15	loyalty	loyalty	NOUN
easat-5952	177	16	,	,	PUNCT
easat-5952	177	17	awar	awar	NOUN
easat-5952	177	18	,	,	PUNCT
easat-5952	177	19	asso	asso	NOUN
easat-5952	177	20	,	,	PUNCT
easat-5952	177	21	quality	quality	NOUN
easat-5952	177	22	)	)	PUNCT
easat-5952	177	23	of	of	ADP
easat-5952	177	24	the	the	DET
easat-5952	177	25	proposed	propose	VERB
easat-5952	177	26	research	research	NOUN
easat-5952	177	27	model	model	NOUN
easat-5952	177	28	have	have	VERB
easat-5952	177	29	an	an	DET
easat-5952	177	30	impact	impact	NOUN
easat-5952	177	31	on	on	ADP
easat-5952	177	32	“	"	PUNCT
easat-5952	177	33	image	image	NOUN
easat-5952	177	34	”	"	PUNCT
easat-5952	177	35	with	with	ADP
easat-5952	177	36	(	(	PUNCT
easat-5952	177	37	sig	sig	NOUN
easat-5952	177	38	.	.	PUNCT
easat-5952	177	39	)	)	PUNCT
easat-5952	178	1	<	<	X
easat-5952	178	2	0.05	0.05	NUM
easat-5952	178	3	at	at	ADP
easat-5952	178	4	a	a	DET
easat-5952	178	5	95	95	NUM
easat-5952	178	6	%	%	NOUN
easat-5952	178	7	confidence	confidence	NOUN
easat-5952	178	8	level	level	NOUN
easat-5952	178	9	.	.	PUNCT
easat-5952	179	1	the	the	DET
easat-5952	179	2	impact	impact	NOUN
easat-5952	179	3	levels	level	NOUN
easat-5952	179	4	of	of	ADP
easat-5952	179	5	the	the	DET
easat-5952	179	6	independent	independent	ADJ
easat-5952	179	7	factors	factor	NOUN
easat-5952	179	8	on	on	ADP
easat-5952	179	9	the	the	DET
easat-5952	179	10	dependent	dependent	ADJ
easat-5952	179	11	variable	variable	ADJ
easat-5952	179	12	image	image	NOUN
easat-5952	179	13	,	,	PUNCT
easat-5952	179	14	in	in	ADP
easat-5952	179	15	decreasing	decrease	VERB
easat-5952	179	16	order	order	NOUN
easat-5952	179	17	of	of	ADP
easat-5952	179	18	influence	influence	NOUN
easat-5952	179	19	,	,	PUNCT
easat-5952	179	20	are	be	AUX
easat-5952	179	21	quality	quality	NOUN
easat-5952	179	22	(	(	PUNCT
easat-5952	179	23	β	β	X
easat-5952	179	24	=	=	NUM
easat-5952	179	25	0.437	0.437	NUM
easat-5952	179	26	)	)	PUNCT
easat-5952	179	27	,	,	PUNCT
easat-5952	179	28	asso	asso	PROPN
easat-5952	179	29	(	(	PUNCT
easat-5952	179	30	β	β	X
easat-5952	179	31	=	=	PUNCT
easat-5952	179	32	0.324	0.324	NUM
easat-5952	179	33	)	)	PUNCT
easat-5952	179	34	,	,	PUNCT
easat-5952	179	35	awar	awar	NOUN
easat-5952	179	36	(	(	PUNCT
easat-5952	179	37	β	β	X
easat-5952	179	38	=	=	SYM
easat-5952	179	39	0.202	0.202	NUM
easat-5952	179	40	)	)	PUNCT
easat-5952	179	41	,	,	PUNCT
easat-5952	179	42	and	and	CCONJ
easat-5952	179	43	loyalty	loyalty	NOUN
easat-5952	179	44	(	(	PUNCT
easat-5952	179	45	β	β	X
easat-5952	179	46	=	=	NUM
easat-5952	179	47	0.190	0.190	NUM
easat-5952	179	48	)	)	PUNCT
easat-5952	179	49	.	.	PUNCT
easat-5952	180	1	in	in	ADP
easat-5952	180	2	conclusion	conclusion	NOUN
easat-5952	180	3	,	,	PUNCT
easat-5952	180	4	all	all	DET
easat-5952	180	5	four	four	NUM
easat-5952	180	6	research	research	NOUN
easat-5952	180	7	hypotheses	hypothesis	NOUN
easat-5952	180	8	are	be	AUX
easat-5952	180	9	accepted	accept	VERB
easat-5952	180	10	.	.	PUNCT
easat-5952	181	1	table	table	NOUN
easat-5952	181	2	8	8	NUM
easat-5952	181	3	.	.	PUNCT
easat-5952	182	1	coefficientsa	coefficientsa	NOUN
easat-5952	182	2	.	.	PUNCT
easat-5952	183	1	model	model	PROPN
easat-5952	183	2	unstandardized	unstandardized	ADJ
easat-5952	183	3	coefficients	coefficient	NOUN
easat-5952	183	4	standardized	standardize	VERB
easat-5952	183	5	coefficients	coefficient	NOUN
easat-5952	183	6	t	t	PROPN
easat-5952	183	7	sig	sig	PROPN
easat-5952	183	8	.	.	PUNCT
easat-5952	184	1	collinearity	collinearity	PROPN
easat-5952	184	2	statistics	statistic	NOUN
easat-5952	184	3	b	b	NOUN
easat-5952	184	4	std	std	PROPN
easat-5952	184	5	.	.	NOUN
easat-5952	184	6	error	error	NOUN
easat-5952	184	7	beta	beta	NOUN
easat-5952	184	8	tolerance	tolerance	NOUN
easat-5952	184	9	vif	vif	NOUN
easat-5952	184	10	1	1	NUM
easat-5952	184	11	(	(	PUNCT
easat-5952	184	12	constant	constant	ADJ
easat-5952	184	13	)	)	PUNCT
easat-5952	184	14	-0.425	-0.425	PROPN
easat-5952	184	15	0.198	0.198	NUM
easat-5952	184	16	-2.142	-2.142	NUM
easat-5952	184	17	0.033	0.033	NUM
easat-5952	184	18	awar	awar	NOUN
easat-5952	184	19	0.189	0.189	NUM
easat-5952	184	20	0.041	0.041	NUM
easat-5952	184	21	0.202	0.202	NUM
easat-5952	184	22	4.632	4.632	NUM
easat-5952	184	23	0.000	0.000	NUM
easat-5952	184	24	0.768	0.768	NUM
easat-5952	184	25	1.302	1.302	NUM
easat-5952	184	26	quality	quality	NOUN
easat-5952	184	27	0.410	0.410	NUM
easat-5952	184	28	0.041	0.041	NUM
easat-5952	184	29	0.437	0.437	NUM
easat-5952	184	30	10.029	10.029	NUM
easat-5952	184	31	0.000	0.000	NUM
easat-5952	184	32	0.770	0.770	NUM
easat-5952	184	33	1.299	1.299	NUM
easat-5952	184	34	asso	asso	NOUN
easat-5952	184	35	0.343	0.343	NUM
easat-5952	184	36	0.045	0.045	NUM
easat-5952	184	37	0.324	0.324	NUM
easat-5952	184	38	7.618	7.618	NUM
easat-5952	184	39	0.000	0.000	NUM
easat-5952	184	40	0.805	0.805	NUM
easat-5952	184	41	1.243	1.243	NUM
easat-5952	184	42	loyalty	loyalty	NOUN
easat-5952	184	43	0.165	0.165	NUM
easat-5952	184	44	0.034	0.034	NUM
easat-5952	184	45	0.190	0.190	NUM
easat-5952	184	46	4.864	4.864	NUM
easat-5952	184	47	0.000	0.000	NUM
easat-5952	184	48	0.953	0.953	NUM
easat-5952	184	49	1.050	1.050	NUM
easat-5952	184	50	note	note	NOUN
easat-5952	184	51	:	:	PUNCT
easat-5952	184	52	a.	a.	NOUN
easat-5952	184	53	dependent	dependent	ADJ
easat-5952	184	54	variable	variable	NOUN
easat-5952	184	55	:	:	PUNCT
easat-5952	184	56	image	image	NOUN
easat-5952	184	57	.	.	PUNCT
easat-5952	185	1	4.6	4.6	NUM
easat-5952	185	2	.	.	PUNCT
easat-5952	186	1	discussion	discussion	NOUN
easat-5952	186	2	hypothesis	hypothesis	NOUN
easat-5952	186	3	h1	h1	PROPN
easat-5952	186	4	,	,	PUNCT
easat-5952	186	5	brand	brand	NOUN
easat-5952	186	6	awareness	awareness	NOUN
easat-5952	186	7	:	:	PUNCT
easat-5952	187	1	the	the	DET
easat-5952	187	2	sig	sig	PROPN
easat-5952	187	3	.	.	PUNCT
easat-5952	187	4	value	value	NOUN
easat-5952	187	5	is	be	AUX
easat-5952	187	6	0.000	0.000	NUM
easat-5952	187	7	,	,	PUNCT
easat-5952	187	8	less	less	ADJ
easat-5952	187	9	than	than	ADP
easat-5952	187	10	0.01	0.01	NUM
easat-5952	187	11	,	,	PUNCT
easat-5952	187	12	indicating	indicate	VERB
easat-5952	187	13	a	a	DET
easat-5952	187	14	significant	significant	ADJ
easat-5952	187	15	positive	positive	ADJ
easat-5952	187	16	impact	impact	NOUN
easat-5952	187	17	with	with	ADP
easat-5952	187	18	a	a	DET
easat-5952	187	19	1	1	NUM
easat-5952	187	20	%	%	NOUN
easat-5952	187	21	significance	significance	NOUN
easat-5952	187	22	level	level	NOUN
easat-5952	187	23	and	and	CCONJ
easat-5952	187	24	99	99	NUM
easat-5952	187	25	%	%	NOUN
easat-5952	187	26	confidence	confidence	NOUN
easat-5952	187	27	.	.	PUNCT
easat-5952	188	1	this	this	DET
easat-5952	188	2	hypothesis	hypothesis	NOUN
easat-5952	188	3	is	be	AUX
easat-5952	188	4	accepted	accept	VERB
easat-5952	188	5	,	,	PUNCT
easat-5952	188	6	confirming	confirm	VERB
easat-5952	188	7	that	that	SCONJ
easat-5952	188	8	brand	brand	NOUN
easat-5952	188	9	awareness	awareness	NOUN
easat-5952	188	10	positively	positively	ADV
easat-5952	188	11	influences	influence	VERB
easat-5952	188	12	the	the	DET
easat-5952	188	13	brand	brand	NOUN
easat-5952	188	14	image	image	NOUN
easat-5952	188	15	of	of	ADP
easat-5952	188	16	nam	nam	NOUN
easat-5952	188	17	can	can	AUX
easat-5952	188	18	tho	tho	PROPN
easat-5952	188	19	university	university	NOUN
easat-5952	188	20	.	.	PUNCT
easat-5952	189	1	these	these	DET
easat-5952	189	2	findings	finding	NOUN
easat-5952	189	3	are	be	AUX
easat-5952	189	4	consistent	consistent	ADJ
easat-5952	189	5	with	with	ADP
easat-5952	189	6	previous	previous	ADJ
easat-5952	189	7	studies	study	NOUN
easat-5952	189	8	by	by	ADP
easat-5952	189	9	muhmurti	muhmurti	ADJ
easat-5952	189	10	and	and	CCONJ
easat-5952	189	11	selvanayagam	selvanayagam	ADJ
easat-5952	190	1	[	[	X
easat-5952	190	2	19	19	NUM
easat-5952	190	3	]	]	X
easat-5952	190	4	;	;	PUNCT
easat-5952	190	5	pinar	pinar	PROPN
easat-5952	190	6	,	,	PUNCT
easat-5952	190	7	et	et	PROPN
easat-5952	190	8	al	al	PROPN
easat-5952	190	9	.	.	PUNCT
easat-5952	191	1	[	[	X
easat-5952	191	2	1	1	NUM
easat-5952	191	3	]	]	PUNCT
easat-5952	191	4	;	;	PUNCT
easat-5952	191	5	tram	tram	PROPN
easat-5952	191	6	and	and	CCONJ
easat-5952	191	7	hai	hai	PROPN
easat-5952	191	8	[	[	X
easat-5952	191	9	20	20	NUM
easat-5952	191	10	]	]	PUNCT
easat-5952	191	11	;	;	PUNCT
easat-5952	191	12	trang	trang	PROPN
easat-5952	191	13	,	,	PUNCT
easat-5952	191	14	et	et	PROPN
easat-5952	191	15	al	al	PROPN
easat-5952	191	16	.	.	PUNCT
easat-5952	192	1	[	[	X
easat-5952	192	2	21	21	NUM
easat-5952	192	3	]	]	PUNCT
easat-5952	192	4	;	;	PUNCT
easat-5952	192	5	van	van	PROPN
easat-5952	192	6	[	[	PUNCT
easat-5952	192	7	22	22	NUM
easat-5952	192	8	]	]	X
easat-5952	192	9	;	;	PUNCT
easat-5952	192	10	uyen	uyen	NOUN
easat-5952	192	11	and	and	CCONJ
easat-5952	192	12	oanh	oanh	ADP
easat-5952	192	13	[	[	X
easat-5952	192	14	24	24	NUM
easat-5952	192	15	]	]	PUNCT
easat-5952	192	16	and	and	CCONJ
easat-5952	192	17	vinh	vinh	PROPN
easat-5952	192	18	,	,	PUNCT
easat-5952	192	19	et	et	PROPN
easat-5952	192	20	al	al	PROPN
easat-5952	192	21	.	.	PUNCT
easat-5952	193	1	[	[	X
easat-5952	193	2	25	25	NUM
easat-5952	193	3	]	]	PUNCT
easat-5952	193	4	.	.	PUNCT
easat-5952	194	1	this	this	DET
easat-5952	194	2	highlights	highlight	VERB
easat-5952	194	3	the	the	DET
easat-5952	194	4	critical	critical	ADJ
easat-5952	194	5	role	role	NOUN
easat-5952	194	6	of	of	ADP
easat-5952	194	7	brand	brand	NOUN
easat-5952	194	8	recognition	recognition	NOUN
easat-5952	194	9	in	in	ADP
easat-5952	194	10	shaping	shape	VERB
easat-5952	194	11	the	the	DET
easat-5952	194	12	university	university	NOUN
easat-5952	194	13	's	's	PART
easat-5952	194	14	image	image	NOUN
easat-5952	194	15	in	in	ADP
easat-5952	194	16	the	the	DET
easat-5952	194	17	eyes	eye	NOUN
easat-5952	194	18	of	of	ADP
easat-5952	194	19	students	student	NOUN
easat-5952	194	20	and	and	CCONJ
easat-5952	194	21	stakeholders	stakeholder	NOUN
easat-5952	194	22	.	.	PUNCT
easat-5952	195	1	hypothesis	hypothesis	NOUN
easat-5952	195	2	h2	h2	PROPN
easat-5952	195	3	,	,	PUNCT
easat-5952	195	4	brand	brand	PROPN
easat-5952	195	5	association	association	PROPN
easat-5952	195	6	:	:	PUNCT
easat-5952	196	1	the	the	DET
easat-5952	196	2	sig	sig	PROPN
easat-5952	196	3	.	.	PUNCT
easat-5952	196	4	value	value	NOUN
easat-5952	196	5	is	be	AUX
easat-5952	196	6	0.000	0.000	NUM
easat-5952	196	7	,	,	PUNCT
easat-5952	196	8	less	less	ADJ
easat-5952	196	9	than	than	ADP
easat-5952	196	10	0.01	0.01	NUM
easat-5952	196	11	,	,	PUNCT
easat-5952	196	12	indicating	indicate	VERB
easat-5952	196	13	a	a	DET
easat-5952	196	14	significant	significant	ADJ
easat-5952	196	15	positive	positive	ADJ
easat-5952	196	16	impact	impact	NOUN
easat-5952	196	17	with	with	ADP
easat-5952	196	18	a	a	DET
easat-5952	196	19	1	1	NUM
easat-5952	196	20	%	%	NOUN
easat-5952	196	21	significance	significance	NOUN
easat-5952	196	22	level	level	NOUN
easat-5952	196	23	and	and	CCONJ
easat-5952	196	24	99	99	NUM
easat-5952	196	25	%	%	NOUN
easat-5952	196	26	confidence	confidence	NOUN
easat-5952	196	27	.	.	PUNCT
easat-5952	197	1	this	this	DET
easat-5952	197	2	hypothesis	hypothesis	NOUN
easat-5952	197	3	is	be	AUX
easat-5952	197	4	accepted	accept	VERB
easat-5952	197	5	,	,	PUNCT
easat-5952	197	6	confirming	confirm	VERB
easat-5952	197	7	that	that	SCONJ
easat-5952	197	8	the	the	DET
easat-5952	197	9	brand	brand	NOUN
easat-5952	197	10	association	association	PROPN
easat-5952	197	11	positively	positively	ADV
easat-5952	197	12	influences	influence	VERB
easat-5952	197	13	the	the	DET
easat-5952	197	14	brand	brand	NOUN
easat-5952	197	15	image	image	NOUN
easat-5952	197	16	of	of	ADP
easat-5952	197	17	nam	nam	NOUN
easat-5952	197	18	can	can	AUX
easat-5952	197	19	tho	tho	PROPN
easat-5952	197	20	university	university	NOUN
easat-5952	197	21	.	.	PUNCT
easat-5952	198	1	this	this	DET
easat-5952	198	2	result	result	NOUN
easat-5952	198	3	aligns	align	VERB
easat-5952	198	4	with	with	ADP
easat-5952	198	5	the	the	DET
easat-5952	198	6	findings	finding	NOUN
easat-5952	198	7	of	of	ADP
easat-5952	198	8	muhmurti	muhmurti	ADJ
easat-5952	198	9	and	and	CCONJ
easat-5952	198	10	selvanayagam	selvanayagam	ADJ
easat-5952	199	1	[	[	X
easat-5952	199	2	19	19	NUM
easat-5952	199	3	]	]	X
easat-5952	199	4	;	;	PUNCT
easat-5952	199	5	pinar	pinar	PROPN
easat-5952	199	6	,	,	PUNCT
easat-5952	199	7	et	et	PROPN
easat-5952	199	8	al	al	PROPN
easat-5952	199	9	.	.	PUNCT
easat-5952	200	1	[	[	X
easat-5952	200	2	1	1	NUM
easat-5952	200	3	]	]	PUNCT
easat-5952	200	4	;	;	PUNCT
easat-5952	200	5	tram	tram	PROPN
easat-5952	200	6	and	and	CCONJ
easat-5952	200	7	hai	hai	PROPN
easat-5952	200	8	[	[	X
easat-5952	200	9	20	20	NUM
easat-5952	200	10	]	]	PUNCT
easat-5952	200	11	;	;	PUNCT
easat-5952	200	12	trang	trang	PROPN
easat-5952	200	13	,	,	PUNCT
easat-5952	200	14	et	et	PROPN
easat-5952	200	15	al	al	PROPN
easat-5952	200	16	.	.	PUNCT
easat-5952	201	1	[	[	X
easat-5952	201	2	21	21	NUM
easat-5952	201	3	]	]	PUNCT
easat-5952	201	4	and	and	CCONJ
easat-5952	201	5	uyen	uyen	NOUN
easat-5952	201	6	and	and	CCONJ
easat-5952	201	7	oanh	oanh	ADP
easat-5952	201	8	[	[	X
easat-5952	201	9	24	24	NUM
easat-5952	201	10	]	]	PUNCT
easat-5952	201	11	.	.	PUNCT
easat-5952	202	1	the	the	DET
easat-5952	202	2	association	association	NOUN
easat-5952	202	3	's	's	PART
easat-5952	202	4	students	student	NOUN
easat-5952	202	5	and	and	CCONJ
easat-5952	202	6	stakeholders	stakeholder	NOUN
easat-5952	202	7	have	have	AUX
easat-5952	202	8	with	with	ADP
easat-5952	202	9	the	the	DET
easat-5952	202	10	university	university	NOUN
easat-5952	202	11	significantly	significantly	ADV
easat-5952	202	12	contribute	contribute	VERB
easat-5952	202	13	to	to	ADP
easat-5952	202	14	its	its	PRON
easat-5952	202	15	overall	overall	ADJ
easat-5952	202	16	image	image	NOUN
easat-5952	202	17	of	of	ADP
easat-5952	202	18	nam	nam	NOUN
easat-5952	202	19	can	can	AUX
easat-5952	202	20	tho	tho	PROPN
easat-5952	202	21	university	university	PROPN
easat-5952	202	22	.	.	PUNCT
easat-5952	203	1	hypothesis	hypothesis	NOUN
easat-5952	203	2	h3	h3	NOUN
easat-5952	203	3	,	,	PUNCT
easat-5952	203	4	perceived	perceive	VERB
easat-5952	203	5	quality	quality	NOUN
easat-5952	203	6	:	:	PUNCT
easat-5952	203	7	the	the	DET
easat-5952	203	8	sig	sig	NOUN
easat-5952	203	9	.	.	PUNCT
easat-5952	204	1	the	the	DET
easat-5952	204	2	value	value	NOUN
easat-5952	204	3	is	be	AUX
easat-5952	204	4	0.000	0.000	NUM
easat-5952	204	5	,	,	PUNCT
easat-5952	204	6	less	less	ADJ
easat-5952	204	7	than	than	ADP
easat-5952	204	8	0.01	0.01	NUM
easat-5952	204	9	,	,	PUNCT
easat-5952	204	10	indicating	indicate	VERB
easat-5952	204	11	a	a	DET
easat-5952	204	12	significant	significant	ADJ
easat-5952	204	13	positive	positive	ADJ
easat-5952	204	14	impact	impact	NOUN
easat-5952	204	15	with	with	ADP
easat-5952	204	16	a	a	DET
easat-5952	204	17	1	1	NUM
easat-5952	204	18	%	%	NOUN
easat-5952	204	19	significance	significance	NOUN
easat-5952	204	20	level	level	NOUN
easat-5952	204	21	and	and	CCONJ
easat-5952	204	22	99	99	NUM
easat-5952	204	23	%	%	NOUN
easat-5952	204	24	confidence	confidence	NOUN
easat-5952	204	25	.	.	PUNCT
easat-5952	205	1	this	this	DET
easat-5952	205	2	hypothesis	hypothesis	NOUN
easat-5952	205	3	is	be	AUX
easat-5952	205	4	accepted	accept	VERB
easat-5952	205	5	,	,	PUNCT
easat-5952	205	6	confirming	confirm	VERB
easat-5952	205	7	that	that	SCONJ
easat-5952	205	8	perceived	perceive	VERB
easat-5952	205	9	quality	quality	NOUN
easat-5952	205	10	positively	positively	ADV
easat-5952	205	11	influences	influence	VERB
easat-5952	205	12	the	the	DET
easat-5952	205	13	brand	brand	NOUN
easat-5952	205	14	image	image	NOUN
easat-5952	205	15	of	of	ADP
easat-5952	205	16	nam	nam	NOUN
easat-5952	205	17	can	can	AUX
easat-5952	205	18	tho	tho	PROPN
easat-5952	205	19	university	university	NOUN
easat-5952	205	20	.	.	PUNCT
easat-5952	206	1	the	the	DET
easat-5952	206	2	findings	finding	NOUN
easat-5952	206	3	are	be	AUX
easat-5952	206	4	consistent	consistent	ADJ
easat-5952	206	5	with	with	ADP
easat-5952	206	6	previous	previous	ADJ
easat-5952	206	7	studies	study	NOUN
easat-5952	206	8	by	by	ADP
easat-5952	206	9	muhmurti	muhmurti	ADJ
easat-5952	206	10	and	and	CCONJ
easat-5952	206	11	selvanayagam	selvanayagam	ADJ
easat-5952	207	1	[	[	X
easat-5952	207	2	19	19	NUM
easat-5952	207	3	]	]	X
easat-5952	207	4	;	;	PUNCT
easat-5952	207	5	pinar	pinar	PROPN
easat-5952	207	6	,	,	PUNCT
easat-5952	207	7	et	et	PROPN
easat-5952	207	8	al	al	PROPN
easat-5952	207	9	.	.	PUNCT
easat-5952	208	1	[	[	X
easat-5952	208	2	1	1	NUM
easat-5952	208	3	]	]	PUNCT
easat-5952	208	4	;	;	PUNCT
easat-5952	208	5	tram	tram	PROPN
easat-5952	208	6	and	and	CCONJ
easat-5952	208	7	hai	hai	PROPN
easat-5952	208	8	[	[	X
easat-5952	208	9	20	20	NUM
easat-5952	208	10	]	]	PUNCT
easat-5952	208	11	;	;	PUNCT
easat-5952	208	12	trang	trang	PROPN
easat-5952	208	13	,	,	PUNCT
easat-5952	208	14	et	et	PROPN
easat-5952	208	15	al	al	PROPN
easat-5952	208	16	.	.	PUNCT
easat-5952	209	1	[	[	X
easat-5952	209	2	21	21	NUM
easat-5952	209	3	]	]	PUNCT
easat-5952	209	4	;	;	PUNCT
easat-5952	209	5	van	van	PROPN
easat-5952	209	6	[	[	PUNCT
easat-5952	209	7	22	22	NUM
easat-5952	209	8	]	]	X
easat-5952	209	9	;	;	PUNCT
easat-5952	209	10	uyen	uyen	NOUN
easat-5952	209	11	and	and	CCONJ
easat-5952	209	12	oanh	oanh	ADP
easat-5952	209	13	[	[	X
easat-5952	209	14	24	24	NUM
easat-5952	209	15	]	]	PUNCT
easat-5952	209	16	and	and	CCONJ
easat-5952	209	17	vinh	vinh	PROPN
easat-5952	209	18	,	,	PUNCT
easat-5952	209	19	et	et	PROPN
easat-5952	209	20	al	al	PROPN
easat-5952	209	21	.	.	PUNCT
easat-5952	210	1	[	[	X
easat-5952	210	2	25	25	NUM
easat-5952	210	3	]	]	PUNCT
easat-5952	210	4	.	.	PUNCT
easat-5952	211	1	this	this	DET
easat-5952	211	2	highlights	highlight	NOUN
easat-5952	211	3	that	that	PRON
easat-5952	211	4	the	the	DET
easat-5952	211	5	perceived	perceive	VERB
easat-5952	211	6	quality	quality	NOUN
easat-5952	211	7	of	of	ADP
easat-5952	211	8	educational	educational	ADJ
easat-5952	211	9	services	service	NOUN
easat-5952	211	10	is	be	AUX
easat-5952	211	11	crucial	crucial	ADJ
easat-5952	211	12	in	in	ADP
easat-5952	211	13	enhancing	enhance	VERB
easat-5952	211	14	nam	nam	NOUN
easat-5952	211	15	can	can	AUX
easat-5952	211	16	tho	tho	PROPN
easat-5952	211	17	university	university	NOUN
easat-5952	211	18	's	's	PART
easat-5952	211	19	brand	brand	NOUN
easat-5952	211	20	image	image	NOUN
easat-5952	211	21	.	.	PUNCT
easat-5952	212	1	hypothesis	hypothesis	NOUN
easat-5952	212	2	h4	h4	PROPN
easat-5952	212	3	,	,	PUNCT
easat-5952	212	4	brand	brand	NOUN
easat-5952	212	5	loyalty	loyalty	NOUN
easat-5952	212	6	:	:	PUNCT
easat-5952	212	7	the	the	DET
easat-5952	212	8	sig	sig	NOUN
easat-5952	212	9	.	.	PUNCT
easat-5952	213	1	the	the	DET
easat-5952	213	2	value	value	NOUN
easat-5952	213	3	is	be	AUX
easat-5952	213	4	0.000	0.000	NUM
easat-5952	213	5	,	,	PUNCT
easat-5952	213	6	less	less	ADJ
easat-5952	213	7	than	than	ADP
easat-5952	213	8	0.01	0.01	NUM
easat-5952	213	9	,	,	PUNCT
easat-5952	213	10	indicating	indicate	VERB
easat-5952	213	11	a	a	DET
easat-5952	213	12	significant	significant	ADJ
easat-5952	213	13	positive	positive	ADJ
easat-5952	213	14	impact	impact	NOUN
easat-5952	213	15	with	with	ADP
easat-5952	213	16	a	a	DET
easat-5952	213	17	1	1	NUM
easat-5952	213	18	%	%	NOUN
easat-5952	213	19	significance	significance	NOUN
easat-5952	213	20	level	level	NOUN
easat-5952	213	21	and	and	CCONJ
easat-5952	213	22	99	99	NUM
easat-5952	213	23	%	%	NOUN
easat-5952	213	24	confidence	confidence	NOUN
easat-5952	213	25	.	.	PUNCT
easat-5952	214	1	this	this	DET
easat-5952	214	2	hypothesis	hypothesis	NOUN
easat-5952	214	3	is	be	AUX
easat-5952	214	4	accepted	accept	VERB
easat-5952	214	5	,	,	PUNCT
easat-5952	214	6	confirming	confirm	VERB
easat-5952	214	7	that	that	SCONJ
easat-5952	214	8	brand	brand	NOUN
easat-5952	214	9	loyalty	loyalty	NOUN
easat-5952	214	10	positively	positively	ADV
easat-5952	214	11	influences	influence	VERB
easat-5952	214	12	the	the	DET
easat-5952	214	13	brand	brand	NOUN
easat-5952	214	14	image	image	NOUN
easat-5952	214	15	of	of	ADP
easat-5952	214	16	nam	nam	NOUN
easat-5952	214	17	can	can	AUX
easat-5952	214	18	tho	tho	PROPN
easat-5952	214	19	university	university	NOUN
easat-5952	214	20	.	.	PUNCT
easat-5952	215	1	these	these	DET
easat-5952	215	2	findings	finding	NOUN
easat-5952	215	3	are	be	AUX
easat-5952	215	4	consistent	consistent	ADJ
easat-5952	215	5	with	with	ADP
easat-5952	215	6	those	those	PRON
easat-5952	215	7	of	of	ADP
easat-5952	215	8	muhmurti	muhmurti	ADJ
easat-5952	215	9	and	and	CCONJ
easat-5952	215	10	selvanayagam	selvanayagam	ADJ
easat-5952	216	1	[	[	X
easat-5952	216	2	19	19	NUM
easat-5952	216	3	]	]	X
easat-5952	216	4	;	;	PUNCT
easat-5952	216	5	pinar	pinar	PROPN
easat-5952	216	6	,	,	PUNCT
easat-5952	216	7	et	et	PROPN
easat-5952	216	8	al	al	PROPN
easat-5952	216	9	.	.	PUNCT
easat-5952	217	1	[	[	X
easat-5952	217	2	1	1	NUM
easat-5952	217	3	]	]	PUNCT
easat-5952	217	4	;	;	PUNCT
easat-5952	217	5	tram	tram	PROPN
easat-5952	217	6	and	and	CCONJ
easat-5952	217	7	hai	hai	PROPN
easat-5952	217	8	[	[	X
easat-5952	217	9	20	20	NUM
easat-5952	217	10	]	]	PUNCT
easat-5952	217	11	;	;	PUNCT
easat-5952	217	12	trang	trang	PROPN
easat-5952	217	13	,	,	PUNCT
easat-5952	217	14	et	et	PROPN
easat-5952	217	15	al	al	PROPN
easat-5952	217	16	.	.	PUNCT
easat-5952	218	1	[	[	X
easat-5952	218	2	21	21	NUM
easat-5952	218	3	]	]	PUNCT
easat-5952	218	4	;	;	PUNCT
easat-5952	218	5	van	van	PROPN
easat-5952	218	6	[	[	PUNCT
easat-5952	218	7	22	22	NUM
easat-5952	218	8	]	]	X
easat-5952	218	9	;	;	PUNCT
easat-5952	218	10	uyen	uyen	NOUN
easat-5952	218	11	and	and	CCONJ
easat-5952	218	12	oanh	oanh	ADP
easat-5952	218	13	[	[	X
easat-5952	218	14	24	24	NUM
easat-5952	218	15	]	]	PUNCT
easat-5952	218	16	and	and	CCONJ
easat-5952	218	17	vinh	vinh	PROPN
easat-5952	218	18	,	,	PUNCT
easat-5952	218	19	et	et	PROPN
easat-5952	218	20	al	al	PROPN
easat-5952	218	21	.	.	PUNCT
easat-5952	219	1	[	[	X
easat-5952	219	2	25	25	NUM
easat-5952	219	3	]	]	PUNCT
easat-5952	219	4	.	.	PUNCT
easat-5952	220	1	this	this	PRON
easat-5952	220	2	underscores	underscore	VERB
easat-5952	220	3	the	the	DET
easat-5952	220	4	172	172	NUM
easat-5952	220	5	edelweiss	edelweiss	PROPN
easat-5952	220	6	applied	apply	VERB
easat-5952	220	7	science	science	NOUN
easat-5952	220	8	and	and	CCONJ
easat-5952	220	9	technology	technology	NOUN
easat-5952	220	10	issn	issn	PROPN
easat-5952	220	11	:	:	PUNCT
easat-5952	220	12	2576	2576	NUM
easat-5952	220	13	-	-	SYM
easat-5952	220	14	8484	8484	NUM
easat-5952	220	15	vol	vol	NOUN
easat-5952	220	16	.	.	PROPN
easat-5952	221	1	9	9	NUM
easat-5952	221	2	,	,	PUNCT
easat-5952	221	3	no	no	INTJ
easat-5952	221	4	.	.	NOUN
easat-5952	222	1	4	4	NUM
easat-5952	222	2	:	:	SYM
easat-5952	222	3	164	164	NUM
easat-5952	222	4	-	-	SYM
easat-5952	222	5	173	173	NUM
easat-5952	222	6	,	,	PUNCT
easat-5952	222	7	2025	2025	NUM
easat-5952	222	8	doi	doi	NOUN
easat-5952	222	9	:	:	PUNCT
easat-5952	222	10	10.55214/25768484.v9i4.5952	10.55214/25768484.v9i4.5952	NOUN
easat-5952	222	11	©	©	PROPN
easat-5952	222	12	2025	2025	NUM
easat-5952	222	13	by	by	ADP
easat-5952	222	14	the	the	DET
easat-5952	222	15	authors	author	NOUN
easat-5952	222	16	;	;	PUNCT
easat-5952	222	17	licensee	licensee	PROPN
easat-5952	222	18	learning	learning	NOUN
easat-5952	222	19	gate	gate	NOUN
easat-5952	222	20	importance	importance	NOUN
easat-5952	222	21	of	of	ADP
easat-5952	222	22	fostering	foster	VERB
easat-5952	222	23	brand	brand	NOUN
easat-5952	222	24	loyalty	loyalty	NOUN
easat-5952	222	25	to	to	PART
easat-5952	222	26	enhance	enhance	VERB
easat-5952	222	27	the	the	DET
easat-5952	222	28	university	university	NOUN
easat-5952	222	29	's	's	PART
easat-5952	222	30	reputation	reputation	NOUN
easat-5952	222	31	and	and	CCONJ
easat-5952	222	32	maintain	maintain	VERB
easat-5952	222	33	a	a	DET
easat-5952	222	34	competitive	competitive	ADJ
easat-5952	222	35	advantage	advantage	NOUN
easat-5952	222	36	.	.	PUNCT
easat-5952	223	1	in	in	ADP
easat-5952	223	2	summary	summary	NOUN
easat-5952	223	3	,	,	PUNCT
easat-5952	223	4	all	all	DET
easat-5952	223	5	four	four	NUM
easat-5952	223	6	hypotheses	hypothesis	NOUN
easat-5952	223	7	were	be	AUX
easat-5952	223	8	supported	support	VERB
easat-5952	223	9	,	,	PUNCT
easat-5952	223	10	demonstrating	demonstrate	VERB
easat-5952	223	11	that	that	PRON
easat-5952	223	12	brand	brand	NOUN
easat-5952	223	13	awareness	awareness	NOUN
easat-5952	223	14	,	,	PUNCT
easat-5952	223	15	brand	brand	NOUN
easat-5952	223	16	association	association	PROPN
easat-5952	223	17	,	,	PUNCT
easat-5952	223	18	perceived	perceive	VERB
easat-5952	223	19	quality	quality	NOUN
easat-5952	223	20	,	,	PUNCT
easat-5952	223	21	and	and	CCONJ
easat-5952	223	22	brand	brand	NOUN
easat-5952	223	23	loyalty	loyalty	NOUN
easat-5952	223	24	significantly	significantly	ADV
easat-5952	223	25	positively	positively	ADV
easat-5952	223	26	impact	impact	VERB
easat-5952	223	27	the	the	DET
easat-5952	223	28	brand	brand	NOUN
easat-5952	223	29	image	image	NOUN
easat-5952	223	30	of	of	ADP
easat-5952	223	31	nam	nam	NOUN
easat-5952	223	32	can	can	AUX
easat-5952	223	33	tho	tho	PROPN
easat-5952	223	34	university	university	NOUN
easat-5952	223	35	.	.	PUNCT
easat-5952	224	1	these	these	DET
easat-5952	224	2	findings	finding	NOUN
easat-5952	224	3	provide	provide	VERB
easat-5952	224	4	valuable	valuable	ADJ
easat-5952	224	5	insights	insight	NOUN
easat-5952	224	6	for	for	ADP
easat-5952	224	7	university	university	NOUN
easat-5952	224	8	management	management	NOUN
easat-5952	224	9	to	to	PART
easat-5952	224	10	develop	develop	VERB
easat-5952	224	11	strategies	strategy	NOUN
easat-5952	224	12	to	to	PART
easat-5952	224	13	effectively	effectively	ADV
easat-5952	224	14	enhance	enhance	VERB
easat-5952	224	15	the	the	DET
easat-5952	224	16	university	university	NOUN
easat-5952	224	17	's	's	PART
easat-5952	224	18	brand	brand	NOUN
easat-5952	224	19	image	image	NOUN
easat-5952	224	20	.	.	PUNCT
easat-5952	225	1	5	5	X
easat-5952	225	2	.	.	X
easat-5952	225	3	conclusions	conclusion	NOUN
easat-5952	225	4	the	the	DET
easat-5952	225	5	study	study	NOUN
easat-5952	225	6	aims	aim	VERB
easat-5952	225	7	to	to	PART
easat-5952	225	8	identify	identify	VERB
easat-5952	225	9	and	and	CCONJ
easat-5952	225	10	measure	measure	VERB
easat-5952	225	11	the	the	DET
easat-5952	225	12	impact	impact	NOUN
easat-5952	225	13	of	of	ADP
easat-5952	225	14	factors	factor	NOUN
easat-5952	225	15	on	on	ADP
easat-5952	225	16	the	the	DET
easat-5952	225	17	brand	brand	NOUN
easat-5952	225	18	image	image	NOUN
easat-5952	225	19	of	of	ADP
easat-5952	225	20	nam	nam	NOUN
easat-5952	226	1	can	can	AUX
easat-5952	226	2	tho	tho	PROPN
easat-5952	226	3	university	university	PROPN
easat-5952	226	4	from	from	ADP
easat-5952	226	5	the	the	DET
easat-5952	226	6	student	student	NOUN
easat-5952	226	7	's	's	PART
easat-5952	226	8	perspective	perspective	NOUN
easat-5952	226	9	.	.	PUNCT
easat-5952	227	1	the	the	DET
easat-5952	227	2	research	research	NOUN
easat-5952	227	3	employs	employ	VERB
easat-5952	227	4	a	a	DET
easat-5952	227	5	combination	combination	NOUN
easat-5952	227	6	of	of	ADP
easat-5952	227	7	qualitative	qualitative	ADJ
easat-5952	227	8	and	and	CCONJ
easat-5952	227	9	quantitative	quantitative	ADJ
easat-5952	227	10	methods	method	NOUN
easat-5952	227	11	.	.	PUNCT
easat-5952	228	1	the	the	DET
easat-5952	228	2	research	research	NOUN
easat-5952	228	3	model	model	NOUN
easat-5952	228	4	consists	consist	VERB
easat-5952	228	5	of	of	ADP
easat-5952	228	6	four	four	NUM
easat-5952	228	7	independent	independent	ADJ
easat-5952	228	8	variables	variable	NOUN
easat-5952	228	9	:	:	PUNCT
easat-5952	228	10	perceived	perceive	VERB
easat-5952	228	11	quality	quality	NOUN
easat-5952	228	12	,	,	PUNCT
easat-5952	228	13	brand	brand	NOUN
easat-5952	228	14	awareness	awareness	NOUN
easat-5952	228	15	,	,	PUNCT
easat-5952	228	16	brand	brand	NOUN
easat-5952	228	17	association	association	NOUN
easat-5952	228	18	,	,	PUNCT
easat-5952	228	19	and	and	CCONJ
easat-5952	228	20	brand	brand	NOUN
easat-5952	228	21	loyalty	loyalty	NOUN
easat-5952	228	22	,	,	PUNCT
easat-5952	228	23	which	which	PRON
easat-5952	228	24	affect	affect	VERB
easat-5952	228	25	the	the	DET
easat-5952	228	26	brand	brand	NOUN
easat-5952	228	27	image	image	NOUN
easat-5952	228	28	of	of	ADP
easat-5952	228	29	nam	nam	NOUN
easat-5952	228	30	can	can	AUX
easat-5952	228	31	tho	tho	PROPN
easat-5952	228	32	university	university	NOUN
easat-5952	228	33	.	.	PUNCT
easat-5952	229	1	the	the	DET
easat-5952	229	2	multiple	multiple	ADJ
easat-5952	229	3	linear	linear	ADJ
easat-5952	229	4	regression	regression	NOUN
easat-5952	229	5	analysis	analysis	NOUN
easat-5952	229	6	results	result	NOUN
easat-5952	229	7	indicate	indicate	VERB
easat-5952	229	8	that	that	SCONJ
easat-5952	229	9	the	the	DET
easat-5952	229	10	brand	brand	NOUN
easat-5952	229	11	image	image	NOUN
easat-5952	229	12	is	be	AUX
easat-5952	229	13	influenced	influence	VERB
easat-5952	229	14	by	by	ADP
easat-5952	229	15	four	four	NUM
easat-5952	229	16	factors	factor	NOUN
easat-5952	229	17	,	,	PUNCT
easat-5952	229	18	in	in	ADP
easat-5952	229	19	descending	descend	VERB
easat-5952	229	20	order	order	NOUN
easat-5952	229	21	of	of	ADP
easat-5952	229	22	impact	impact	NOUN
easat-5952	229	23	:	:	PUNCT
easat-5952	229	24	perceived	perceive	VERB
easat-5952	229	25	quality	quality	NOUN
easat-5952	229	26	,	,	PUNCT
easat-5952	229	27	brand	brand	NOUN
easat-5952	229	28	association	association	PROPN
easat-5952	229	29	,	,	PUNCT
easat-5952	229	30	brand	brand	NOUN
easat-5952	229	31	awareness	awareness	NOUN
easat-5952	229	32	,	,	PUNCT
easat-5952	229	33	and	and	CCONJ
easat-5952	229	34	brand	brand	NOUN
easat-5952	229	35	loyalty	loyalty	NOUN
easat-5952	229	36	.	.	PUNCT
easat-5952	230	1	based	base	VERB
easat-5952	230	2	on	on	ADP
easat-5952	230	3	the	the	DET
easat-5952	230	4	research	research	NOUN
easat-5952	230	5	findings	finding	NOUN
easat-5952	230	6	,	,	PUNCT
easat-5952	230	7	policy	policy	NOUN
easat-5952	230	8	implications	implication	NOUN
easat-5952	230	9	are	be	AUX
easat-5952	230	10	proposed	propose	VERB
easat-5952	230	11	to	to	PART
easat-5952	230	12	enhance	enhance	VERB
easat-5952	230	13	the	the	DET
easat-5952	230	14	university	university	NOUN
easat-5952	230	15	's	's	PART
easat-5952	230	16	brand	brand	NOUN
easat-5952	230	17	image	image	NOUN
easat-5952	230	18	.	.	PUNCT
easat-5952	231	1	transparency	transparency	NOUN
easat-5952	231	2	:	:	PUNCT
easat-5952	231	3	the	the	DET
easat-5952	231	4	authors	author	NOUN
easat-5952	231	5	confirm	confirm	VERB
easat-5952	231	6	that	that	SCONJ
easat-5952	231	7	the	the	DET
easat-5952	231	8	manuscript	manuscript	NOUN
easat-5952	231	9	is	be	AUX
easat-5952	231	10	an	an	DET
easat-5952	231	11	honest	honest	ADJ
easat-5952	231	12	,	,	PUNCT
easat-5952	231	13	accurate	accurate	ADJ
easat-5952	231	14	,	,	PUNCT
easat-5952	231	15	and	and	CCONJ
easat-5952	231	16	transparent	transparent	ADJ
easat-5952	231	17	account	account	NOUN
easat-5952	231	18	of	of	ADP
easat-5952	231	19	the	the	DET
easat-5952	231	20	study	study	NOUN
easat-5952	231	21	;	;	PUNCT
easat-5952	231	22	that	that	SCONJ
easat-5952	231	23	no	no	DET
easat-5952	231	24	vital	vital	ADJ
easat-5952	231	25	features	feature	NOUN
easat-5952	231	26	of	of	ADP
easat-5952	231	27	the	the	DET
easat-5952	231	28	study	study	NOUN
easat-5952	231	29	have	have	AUX
easat-5952	231	30	been	be	AUX
easat-5952	231	31	omitted	omit	VERB
easat-5952	231	32	;	;	PUNCT
easat-5952	231	33	and	and	CCONJ
easat-5952	231	34	that	that	SCONJ
easat-5952	231	35	any	any	DET
easat-5952	231	36	discrepancies	discrepancy	NOUN
easat-5952	231	37	from	from	ADP
easat-5952	231	38	the	the	DET
easat-5952	231	39	study	study	NOUN
easat-5952	231	40	as	as	SCONJ
easat-5952	231	41	planned	plan	VERB
easat-5952	231	42	have	have	AUX
easat-5952	231	43	been	be	AUX
easat-5952	231	44	explained	explain	VERB
easat-5952	231	45	.	.	PUNCT
easat-5952	232	1	this	this	DET
easat-5952	232	2	study	study	NOUN
easat-5952	232	3	followed	follow	VERB
easat-5952	232	4	all	all	DET
easat-5952	232	5	ethical	ethical	ADJ
easat-5952	232	6	practices	practice	NOUN
easat-5952	232	7	during	during	ADP
easat-5952	232	8	writing	writing	NOUN
easat-5952	232	9	.	.	PUNCT
easat-5952	233	1	copyright	copyright	NOUN
easat-5952	233	2	:	:	PUNCT
easat-5952	233	3	©	©	PROPN
easat-5952	233	4	2025	2025	NUM
easat-5952	233	5	by	by	ADP
easat-5952	233	6	the	the	DET
easat-5952	233	7	authors	author	NOUN
easat-5952	233	8	.	.	PUNCT
easat-5952	234	1	this	this	DET
easat-5952	234	2	open	open	ADJ
easat-5952	234	3	-	-	PUNCT
easat-5952	234	4	access	access	NOUN
easat-5952	234	5	article	article	NOUN
easat-5952	234	6	is	be	AUX
easat-5952	234	7	distributed	distribute	VERB
easat-5952	234	8	under	under	ADP
easat-5952	234	9	the	the	DET
easat-5952	234	10	terms	term	NOUN
easat-5952	234	11	and	and	CCONJ
easat-5952	234	12	conditions	condition	NOUN
easat-5952	234	13	of	of	ADP
easat-5952	234	14	the	the	DET
easat-5952	234	15	creative	creative	ADJ
easat-5952	234	16	commons	common	NOUN
easat-5952	234	17	attribution	attribution	NOUN
easat-5952	234	18	(	(	PUNCT
easat-5952	234	19	cc	cc	NOUN
easat-5952	234	20	by	by	ADP
easat-5952	234	21	)	)	PUNCT
easat-5952	234	22	license	license	NOUN
easat-5952	234	23	(	(	PUNCT
easat-5952	234	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5952	234	25	)	)	PUNCT
easat-5952	234	26	.	.	PUNCT
easat-5952	235	1	references	reference	NOUN
easat-5952	235	2	[	[	X
easat-5952	235	3	1	1	NUM
easat-5952	235	4	]	]	PUNCT
easat-5952	235	5	m.	m.	NOUN
easat-5952	235	6	pinar	pinar	PROPN
easat-5952	235	7	,	,	PUNCT
easat-5952	235	8	t.	t.	PROPN
easat-5952	235	9	girard	girard	PROPN
easat-5952	235	10	,	,	PUNCT
easat-5952	235	11	and	and	CCONJ
easat-5952	235	12	c.	c.	PROPN
easat-5952	235	13	basfirinci	basfirinci	PROPN
easat-5952	235	14	,	,	PUNCT
easat-5952	235	15	"	"	PUNCT
easat-5952	235	16	examining	examine	VERB
easat-5952	235	17	the	the	DET
easat-5952	235	18	relationship	relationship	NOUN
easat-5952	235	19	between	between	ADP
easat-5952	235	20	brand	brand	NOUN
easat-5952	235	21	equity	equity	NOUN
easat-5952	235	22	dimensions	dimension	NOUN
easat-5952	235	23	and	and	CCONJ
easat-5952	235	24	university	university	NOUN
easat-5952	235	25	brand	brand	PROPN
easat-5952	235	26	equity	equity	PROPN
easat-5952	235	27	:	:	PUNCT
easat-5952	235	28	an	an	DET
easat-5952	235	29	empirical	empirical	ADJ
easat-5952	235	30	study	study	NOUN
easat-5952	235	31	in	in	ADP
easat-5952	235	32	turkey	turkey	NOUN
easat-5952	235	33	,	,	PUNCT
easat-5952	235	34	"	"	PUNCT
easat-5952	235	35	international	international	ADJ
easat-5952	235	36	journal	journal	NOUN
easat-5952	235	37	of	of	ADP
easat-5952	235	38	educational	educational	ADJ
easat-5952	235	39	management	management	NOUN
easat-5952	235	40	,	,	PUNCT
easat-5952	235	41	vol	vol	NOUN
easat-5952	235	42	.	.	PROPN
easat-5952	236	1	34	34	NUM
easat-5952	236	2	,	,	PUNCT
easat-5952	236	3	no	no	INTJ
easat-5952	236	4	.	.	NOUN
easat-5952	236	5	7	7	NUM
easat-5952	236	6	,	,	PUNCT
easat-5952	236	7	pp	pp	ADJ
easat-5952	236	8	.	.	PUNCT
easat-5952	237	1	11191141	11191141	NUM
easat-5952	237	2	,	,	PUNCT
easat-5952	237	3	2020	2020	NUM
easat-5952	237	4	.	.	PUNCT
easat-5952	238	1	https://doi.org/10.1108/ijem-08-2019-0313	https://doi.org/10.1108/ijem-08-2019-0313	PROPN
easat-5952	239	1	[	[	X
easat-5952	239	2	2	2	X
easat-5952	239	3	]	]	PUNCT
easat-5952	239	4	j.	j.	PROPN
easat-5952	239	5	hemsley	hemsley	PROPN
easat-5952	239	6	-	-	PUNCT
easat-5952	239	7	brown	brown	PROPN
easat-5952	239	8	and	and	CCONJ
easat-5952	239	9	s.	s.	PROPN
easat-5952	239	10	goonawardana	goonawardana	PROPN
easat-5952	239	11	,	,	PUNCT
easat-5952	239	12	"	"	PUNCT
easat-5952	239	13	brand	brand	NOUN
easat-5952	239	14	harmonization	harmonization	NOUN
easat-5952	239	15	in	in	ADP
easat-5952	239	16	the	the	DET
easat-5952	239	17	international	international	ADJ
easat-5952	239	18	higher	high	ADJ
easat-5952	239	19	education	education	NOUN
easat-5952	239	20	market	market	NOUN
easat-5952	239	21	,	,	PUNCT
easat-5952	239	22	"	"	PUNCT
easat-5952	239	23	journal	journal	NOUN
easat-5952	239	24	of	of	ADP
easat-5952	239	25	business	business	NOUN
easat-5952	239	26	research	research	NOUN
easat-5952	239	27	,	,	PUNCT
easat-5952	239	28	vol	vol	NOUN
easat-5952	239	29	.	.	PROPN
easat-5952	239	30	60	60	NUM
easat-5952	239	31	,	,	PUNCT
easat-5952	239	32	no	no	INTJ
easat-5952	239	33	.	.	NOUN
easat-5952	239	34	9	9	NUM
easat-5952	239	35	,	,	PUNCT
easat-5952	239	36	pp	pp	ADJ
easat-5952	239	37	.	.	PUNCT
easat-5952	240	1	942	942	NUM
easat-5952	240	2	-	-	SYM
easat-5952	240	3	948	948	NUM
easat-5952	240	4	,	,	PUNCT
easat-5952	240	5	2007	2007	NUM
easat-5952	240	6	.	.	PUNCT
easat-5952	241	1	https://doi.org/10.1016/j.jbusres.2007.01.019	https://doi.org/10.1016/j.jbusres.2007.01.019	PRON
easat-5952	242	1	[	[	X
easat-5952	242	2	3	3	X
easat-5952	242	3	]	]	PUNCT
easat-5952	242	4	t.	t.	NOUN
easat-5952	242	5	melewar	melewar	NOUN
easat-5952	242	6	and	and	CCONJ
easat-5952	242	7	s.	s.	PROPN
easat-5952	242	8	akel	akel	PROPN
easat-5952	242	9	,	,	PUNCT
easat-5952	242	10	"	"	PUNCT
easat-5952	242	11	the	the	DET
easat-5952	242	12	role	role	NOUN
easat-5952	242	13	of	of	ADP
easat-5952	242	14	corporate	corporate	ADJ
easat-5952	242	15	identity	identity	NOUN
easat-5952	242	16	in	in	ADP
easat-5952	242	17	the	the	DET
easat-5952	242	18	higher	high	ADJ
easat-5952	242	19	education	education	NOUN
easat-5952	242	20	sector	sector	NOUN
easat-5952	242	21	:	:	PUNCT
easat-5952	242	22	a	a	DET
easat-5952	242	23	case	case	NOUN
easat-5952	242	24	study	study	NOUN
easat-5952	242	25	,	,	PUNCT
easat-5952	242	26	"	"	PUNCT
easat-5952	242	27	corporate	corporate	ADJ
easat-5952	242	28	communications	communication	NOUN
easat-5952	242	29	:	:	PUNCT
easat-5952	242	30	an	an	DET
easat-5952	242	31	international	international	ADJ
easat-5952	242	32	journal	journal	NOUN
easat-5952	242	33	,	,	PUNCT
easat-5952	242	34	vol	vol	NOUN
easat-5952	242	35	.	.	PROPN
easat-5952	242	36	10	10	NUM
easat-5952	242	37	,	,	PUNCT
easat-5952	242	38	no	no	INTJ
easat-5952	242	39	.	.	NOUN
easat-5952	242	40	1	1	NUM
easat-5952	242	41	,	,	PUNCT
easat-5952	242	42	pp	pp	ADJ
easat-5952	242	43	.	.	PUNCT
easat-5952	243	1	41	41	NUM
easat-5952	243	2	-	-	SYM
easat-5952	243	3	57	57	NUM
easat-5952	243	4	,	,	PUNCT
easat-5952	243	5	2005	2005	NUM
easat-5952	243	6	.	.	PUNCT
easat-5952	244	1	https://doi.org/10.1108/13563280510579800	https://doi.org/10.1108/13563280510579800	PUNCT
easat-5952	245	1	[	[	X
easat-5952	245	2	4	4	X
easat-5952	245	3	]	]	X
easat-5952	245	4	d.	d.	PROPN
easat-5952	245	5	a.	a.	PROPN
easat-5952	245	6	aaker	aaker	PROPN
easat-5952	245	7	,	,	PUNCT
easat-5952	245	8	building	build	VERB
easat-5952	245	9	strong	strong	ADJ
easat-5952	245	10	brands	brand	NOUN
easat-5952	245	11	new	new	PROPN
easat-5952	245	12	york	york	PROPN
easat-5952	245	13	:	:	PUNCT
easat-5952	245	14	simon	simon	PROPN
easat-5952	245	15	and	and	CCONJ
easat-5952	245	16	schuster	schuster	PROPN
easat-5952	245	17	,	,	PUNCT
easat-5952	245	18	1996	1996	NUM
easat-5952	245	19	.	.	PUNCT
easat-5952	246	1	[	[	X
easat-5952	246	2	5	5	NUM
easat-5952	246	3	]	]	PUNCT
easat-5952	246	4	b.	b.	PROPN
easat-5952	246	5	nguyen	nguyen	PROPN
easat-5952	246	6	,	,	PUNCT
easat-5952	246	7	x.	x.	PROPN
easat-5952	246	8	yu	yu	PROPN
easat-5952	246	9	,	,	PUNCT
easat-5952	246	10	t.	t.	NOUN
easat-5952	246	11	melewar	melewar	NOUN
easat-5952	246	12	,	,	PUNCT
easat-5952	246	13	and	and	CCONJ
easat-5952	246	14	j.	j.	PROPN
easat-5952	246	15	hemsley	hemsley	PROPN
easat-5952	246	16	-	-	PUNCT
easat-5952	246	17	brown	brown	PROPN
easat-5952	246	18	,	,	PUNCT
easat-5952	246	19	"	"	PUNCT
easat-5952	246	20	brand	brand	NOUN
easat-5952	246	21	ambidexterity	ambidexterity	NOUN
easat-5952	246	22	and	and	CCONJ
easat-5952	246	23	commitment	commitment	NOUN
easat-5952	246	24	in	in	ADP
easat-5952	246	25	higher	high	ADJ
easat-5952	246	26	education	education	NOUN
easat-5952	246	27	:	:	PUNCT
easat-5952	246	28	an	an	DET
easat-5952	246	29	exploratory	exploratory	ADJ
easat-5952	246	30	study	study	NOUN
easat-5952	246	31	,	,	PUNCT
easat-5952	246	32	"	"	PUNCT
easat-5952	246	33	journal	journal	NOUN
easat-5952	246	34	of	of	ADP
easat-5952	246	35	business	business	NOUN
easat-5952	246	36	research	research	NOUN
easat-5952	246	37	,	,	PUNCT
easat-5952	246	38	vol	vol	NOUN
easat-5952	246	39	.	.	PROPN
easat-5952	246	40	69	69	NUM
easat-5952	246	41	,	,	PUNCT
easat-5952	246	42	no	no	INTJ
easat-5952	246	43	.	.	NOUN
easat-5952	246	44	8	8	NUM
easat-5952	246	45	,	,	PUNCT
easat-5952	246	46	pp	pp	ADJ
easat-5952	246	47	.	.	PUNCT
easat-5952	247	1	3105	3105	NUM
easat-5952	247	2	-	-	SYM
easat-5952	247	3	3112	3112	NUM
easat-5952	247	4	,	,	PUNCT
easat-5952	247	5	2016	2016	NUM
easat-5952	247	6	.	.	PUNCT
easat-5952	248	1	https://doi.org/10.1016/j.jbusres.2016.01.026	https://doi.org/10.1016/j.jbusres.2016.01.026	ADJ
easat-5952	248	2	[	[	X
easat-5952	248	3	6	6	NUM
easat-5952	248	4	]	]	X
easat-5952	248	5	n.	n.	PROPN
easat-5952	248	6	g.	g.	PROPN
easat-5952	248	7	tri	tri	PROPN
easat-5952	248	8	and	and	CCONJ
easat-5952	248	9	h.	h.	PROPN
easat-5952	248	10	q.	q.	PROPN
easat-5952	248	11	tuan	tuan	PROPN
easat-5952	248	12	,	,	PUNCT
easat-5952	248	13	"	"	PUNCT
easat-5952	248	14	factors	factor	NOUN
easat-5952	248	15	affecting	affect	VERB
easat-5952	248	16	the	the	DET
easat-5952	248	17	brand	brand	NOUN
easat-5952	248	18	image	image	NOUN
easat-5952	248	19	of	of	ADP
easat-5952	248	20	the	the	DET
easat-5952	248	21	faculty	faculty	NOUN
easat-5952	248	22	of	of	ADP
easat-5952	248	23	economics	economic	NOUN
easat-5952	248	24	,	,	PUNCT
easat-5952	248	25	dong	dong	PROPN
easat-5952	248	26	thap	thap	PROPN
easat-5952	248	27	university	university	PROPN
easat-5952	248	28	,	,	PUNCT
easat-5952	248	29	"	"	PUNCT
easat-5952	248	30	tnu	tnu	PRON
easat-5952	248	31	journal	journal	NOUN
easat-5952	248	32	of	of	ADP
easat-5952	248	33	science	science	NOUN
easat-5952	248	34	and	and	CCONJ
easat-5952	248	35	technology	technology	NOUN
easat-5952	248	36	,	,	PUNCT
easat-5952	248	37	vol	vol	NOUN
easat-5952	248	38	.	.	PROPN
easat-5952	248	39	9	9	NUM
easat-5952	248	40	,	,	PUNCT
easat-5952	248	41	no	no	INTJ
easat-5952	248	42	.	.	NOUN
easat-5952	248	43	227	227	NUM
easat-5952	248	44	,	,	PUNCT
easat-5952	248	45	pp	pp	ADJ
easat-5952	248	46	.	.	PUNCT
easat-5952	249	1	251	251	NUM
easat-5952	249	2	-	-	SYM
easat-5952	249	3	258	258	NUM
easat-5952	249	4	,	,	PUNCT
easat-5952	249	5	2022	2022	NUM
easat-5952	249	6	.	.	PUNCT
easat-5952	250	1	https://doi.org/10.34238/tnu-jst.5839	https://doi.org/10.34238/tnu-jst.5839	PROPN
easat-5952	250	2	[	[	X
easat-5952	250	3	7	7	X
easat-5952	250	4	]	]	X
easat-5952	250	5	n.	n.	PROPN
easat-5952	250	6	l.	l.	PROPN
easat-5952	250	7	t.	t.	PROPN
easat-5952	250	8	hoa	hoa	PROPN
easat-5952	250	9	and	and	CCONJ
easat-5952	250	10	n.	n.	PROPN
easat-5952	250	11	n.	n.	PROPN
easat-5952	250	12	s.	s.	PROPN
easat-5952	250	13	dan	dan	PROPN
easat-5952	250	14	,	,	PUNCT
easat-5952	250	15	"	"	PUNCT
easat-5952	250	16	the	the	DET
easat-5952	250	17	impact	impact	NOUN
easat-5952	250	18	of	of	ADP
easat-5952	250	19	university	university	NOUN
easat-5952	250	20	brand	brand	NOUN
easat-5952	250	21	image	image	NOUN
easat-5952	250	22	on	on	ADP
easat-5952	250	23	student	student	NOUN
easat-5952	250	24	loyalty	loyalty	NOUN
easat-5952	250	25	:	:	PUNCT
easat-5952	250	26	a	a	DET
easat-5952	250	27	study	study	NOUN
easat-5952	250	28	of	of	ADP
easat-5952	250	29	non	non	ADJ
easat-5952	250	30	-	-	ADJ
easat-5952	250	31	public	public	ADJ
easat-5952	250	32	universities	university	NOUN
easat-5952	250	33	in	in	ADP
easat-5952	250	34	ho	ho	PROPN
easat-5952	250	35	chi	chi	PROPN
easat-5952	250	36	minh	minh	PROPN
easat-5952	250	37	city	city	NOUN
easat-5952	250	38	,	,	PUNCT
easat-5952	250	39	"	"	PUNCT
easat-5952	250	40	economics	economic	NOUN
easat-5952	250	41	-	-	PUNCT
easat-5952	250	42	law	law	NOUN
easat-5952	250	43	and	and	CCONJ
easat-5952	250	44	management	management	NOUN
easat-5952	250	45	,	,	PUNCT
easat-5952	250	46	vol	vol	NOUN
easat-5952	250	47	.	.	PROPN
easat-5952	250	48	6	6	NUM
easat-5952	250	49	,	,	PUNCT
easat-5952	250	50	no	no	INTJ
easat-5952	250	51	.	.	NOUN
easat-5952	250	52	2	2	NUM
easat-5952	250	53	,	,	PUNCT
easat-5952	250	54	pp	pp	ADJ
easat-5952	250	55	.	.	PUNCT
easat-5952	251	1	2701	2701	NUM
easat-5952	251	2	-	-	SYM
easat-5952	251	3	2715	2715	NUM
easat-5952	251	4	,	,	PUNCT
easat-5952	251	5	2022	2022	NUM
easat-5952	251	6	.	.	PUNCT
easat-5952	252	1	https://doi.org/10.32508/stdjelm.v6i2.958	https://doi.org/10.32508/stdjelm.v6i2.958	NOUN
easat-5952	253	1	[	[	X
easat-5952	253	2	8	8	NUM
easat-5952	253	3	]	]	PUNCT
easat-5952	253	4	a.	a.	NOUN
easat-5952	253	5	m.	m.	PROPN
easat-5952	253	6	collins	collins	PROPN
easat-5952	253	7	and	and	CCONJ
easat-5952	253	8	e.	e.	PROPN
easat-5952	253	9	f.	f.	PROPN
easat-5952	253	10	loftus	loftus	PROPN
easat-5952	253	11	,	,	PUNCT
easat-5952	253	12	"	"	PUNCT
easat-5952	253	13	a	a	DET
easat-5952	253	14	spreading	spread	VERB
easat-5952	253	15	-	-	PUNCT
easat-5952	253	16	activation	activation	NOUN
easat-5952	253	17	theory	theory	NOUN
easat-5952	253	18	of	of	ADP
easat-5952	253	19	semantic	semantic	ADJ
easat-5952	253	20	processing	processing	NOUN
easat-5952	253	21	,	,	PUNCT
easat-5952	253	22	"	"	PUNCT
easat-5952	253	23	psychological	psychological	ADJ
easat-5952	253	24	review	review	NOUN
easat-5952	253	25	vol	vol	NOUN
easat-5952	253	26	.	.	PROPN
easat-5952	254	1	82	82	NUM
easat-5952	254	2	,	,	PUNCT
easat-5952	254	3	no	no	INTJ
easat-5952	254	4	.	.	NOUN
easat-5952	254	5	6	6	NUM
easat-5952	254	6	,	,	PUNCT
easat-5952	254	7	p.	p.	NOUN
easat-5952	254	8	407	407	NUM
easat-5952	254	9	,	,	PUNCT
easat-5952	254	10	1975	1975	NUM
easat-5952	254	11	.	.	PUNCT
easat-5952	255	1	https://doi.org/10.1037/0033-295x.82.6.407	https://doi.org/10.1037/0033-295x.82.6.407	VERB
easat-5952	256	1	[	[	X
easat-5952	256	2	9	9	X
easat-5952	256	3	]	]	PUNCT
easat-5952	256	4	j.	j.	PROPN
easat-5952	256	5	h.	h.	PROPN
easat-5952	256	6	beneke	beneke	PROPN
easat-5952	256	7	,	,	PUNCT
easat-5952	256	8	"	"	PUNCT
easat-5952	256	9	marketing	market	VERB
easat-5952	256	10	the	the	DET
easat-5952	256	11	institution	institution	NOUN
easat-5952	256	12	to	to	ADP
easat-5952	256	13	prospective	prospective	ADJ
easat-5952	256	14	students	student	NOUN
easat-5952	256	15	-	-	PUNCT
easat-5952	256	16	a	a	DET
easat-5952	256	17	review	review	NOUN
easat-5952	256	18	of	of	ADP
easat-5952	256	19	brand	brand	NOUN
easat-5952	256	20	(	(	PUNCT
easat-5952	256	21	reputation	reputation	NOUN
easat-5952	256	22	)	)	PUNCT
easat-5952	256	23	management	management	NOUN
easat-5952	256	24	in	in	ADP
easat-5952	256	25	higher	high	ADJ
easat-5952	256	26	education	education	NOUN
easat-5952	256	27	,	,	PUNCT
easat-5952	256	28	"	"	PUNCT
easat-5952	256	29	international	international	ADJ
easat-5952	256	30	journal	journal	NOUN
easat-5952	256	31	of	of	ADP
easat-5952	256	32	business	business	NOUN
easat-5952	256	33	and	and	CCONJ
easat-5952	256	34	management	management	NOUN
easat-5952	256	35	,	,	PUNCT
easat-5952	256	36	vol	vol	NOUN
easat-5952	256	37	.	.	PROPN
easat-5952	256	38	6	6	NUM
easat-5952	256	39	,	,	PUNCT
easat-5952	256	40	no	no	INTJ
easat-5952	256	41	.	.	NOUN
easat-5952	256	42	1	1	NUM
easat-5952	256	43	,	,	PUNCT
easat-5952	256	44	pp	pp	ADJ
easat-5952	256	45	.	.	PUNCT
easat-5952	257	1	1	1	NUM
easat-5952	257	2	-	-	SYM
easat-5952	257	3	6	6	NUM
easat-5952	257	4	,	,	PUNCT
easat-5952	257	5	2011	2011	NUM
easat-5952	257	6	.	.	PUNCT
easat-5952	258	1	[	[	X
easat-5952	258	2	10	10	NUM
easat-5952	258	3	]	]	X
easat-5952	258	4	c.	c.	PROPN
easat-5952	258	5	w.	w.	PROPN
easat-5952	258	6	park	park	PROPN
easat-5952	258	7	,	,	PUNCT
easat-5952	258	8	b.	b.	PROPN
easat-5952	258	9	j.	j.	PROPN
easat-5952	258	10	jaworski	jaworski	PROPN
easat-5952	258	11	,	,	PUNCT
easat-5952	258	12	and	and	CCONJ
easat-5952	258	13	d.	d.	PROPN
easat-5952	258	14	j.	j.	PROPN
easat-5952	258	15	macinnis	macinnis	PROPN
easat-5952	258	16	,	,	PUNCT
easat-5952	258	17	"	"	PUNCT
easat-5952	258	18	strategic	strategic	ADJ
easat-5952	258	19	brand	brand	NOUN
easat-5952	258	20	concept	concept	NOUN
easat-5952	258	21	-	-	PUNCT
easat-5952	258	22	image	image	NOUN
easat-5952	258	23	management	management	NOUN
easat-5952	258	24	,	,	PUNCT
easat-5952	258	25	"	"	PUNCT
easat-5952	258	26	journal	journal	NOUN
easat-5952	258	27	of	of	ADP
easat-5952	258	28	marketing	marketing	NOUN
easat-5952	258	29	,	,	PUNCT
easat-5952	258	30	vol	vol	NOUN
easat-5952	258	31	.	.	PROPN
easat-5952	259	1	50	50	NUM
easat-5952	259	2	,	,	PUNCT
easat-5952	259	3	no	no	INTJ
easat-5952	259	4	.	.	NOUN
easat-5952	259	5	4	4	NUM
easat-5952	259	6	,	,	PUNCT
easat-5952	259	7	pp	pp	ADJ
easat-5952	259	8	.	.	PUNCT
easat-5952	260	1	135	135	NUM
easat-5952	260	2	-	-	SYM
easat-5952	260	3	145	145	NUM
easat-5952	260	4	,	,	PUNCT
easat-5952	260	5	1986	1986	NUM
easat-5952	260	6	.	.	PUNCT
easat-5952	261	1	https://doi.org/10.1177/002224298605000401	https://doi.org/10.1177/002224298605000401	X
easat-5952	262	1	[	[	X
easat-5952	262	2	11	11	NUM
easat-5952	262	3	]	]	X
easat-5952	262	4	n.	n.	PROPN
easat-5952	262	5	bulotaite	bulotaite	NOUN
easat-5952	262	6	,	,	PUNCT
easat-5952	262	7	"	"	PUNCT
easat-5952	262	8	university	university	NOUN
easat-5952	262	9	heritage	heritage	NOUN
easat-5952	262	10	—	—	PUNCT
easat-5952	262	11	an	an	DET
easat-5952	262	12	institutional	institutional	ADJ
easat-5952	262	13	tool	tool	NOUN
easat-5952	262	14	for	for	ADP
easat-5952	262	15	branding	branding	NOUN
easat-5952	262	16	and	and	CCONJ
easat-5952	262	17	marketing	marketing	NOUN
easat-5952	262	18	,	,	PUNCT
easat-5952	262	19	"	"	PUNCT
easat-5952	262	20	higher	high	ADJ
easat-5952	262	21	education	education	NOUN
easat-5952	262	22	in	in	ADP
easat-5952	262	23	europe	europe	PROPN
easat-5952	262	24	,	,	PUNCT
easat-5952	262	25	vol	vol	NOUN
easat-5952	262	26	.	.	PROPN
easat-5952	262	27	28	28	NUM
easat-5952	262	28	,	,	PUNCT
easat-5952	262	29	no	no	INTJ
easat-5952	262	30	.	.	NOUN
easat-5952	262	31	4	4	NUM
easat-5952	262	32	,	,	PUNCT
easat-5952	262	33	pp	pp	ADJ
easat-5952	262	34	.	.	PUNCT
easat-5952	263	1	449	449	NUM
easat-5952	263	2	-	-	NUM
easat-5952	263	3	454	454	NUM
easat-5952	263	4	,	,	PUNCT
easat-5952	263	5	2003	2003	NUM
easat-5952	263	6	.	.	PUNCT
easat-5952	264	1	https://doi.org/10.1080/0379772032000170417	https://doi.org/10.1080/0379772032000170417	ADJ
easat-5952	265	1	[	[	X
easat-5952	265	2	12	12	NUM
easat-5952	265	3	]	]	PUNCT
easat-5952	265	4	k.	k.	PROPN
easat-5952	265	5	l.	l.	PROPN
easat-5952	265	6	keller	keller	PROPN
easat-5952	265	7	,	,	PUNCT
easat-5952	265	8	"	"	PUNCT
easat-5952	265	9	conceptualizing	conceptualize	VERB
easat-5952	265	10	,	,	PUNCT
easat-5952	265	11	measuring	measuring	NOUN
easat-5952	265	12	,	,	PUNCT
easat-5952	265	13	and	and	CCONJ
easat-5952	265	14	managing	manage	VERB
easat-5952	265	15	customer	customer	NOUN
easat-5952	265	16	-	-	PUNCT
easat-5952	265	17	based	base	VERB
easat-5952	265	18	brand	brand	NOUN
easat-5952	265	19	equity	equity	NOUN
easat-5952	265	20	,	,	PUNCT
easat-5952	265	21	"	"	PUNCT
easat-5952	265	22	journal	journal	NOUN
easat-5952	265	23	of	of	ADP
easat-5952	265	24	marketing	marketing	NOUN
easat-5952	265	25	,	,	PUNCT
easat-5952	265	26	vol	vol	NOUN
easat-5952	265	27	.	.	PROPN
easat-5952	265	28	57	57	NUM
easat-5952	265	29	,	,	PUNCT
easat-5952	265	30	no	no	INTJ
easat-5952	265	31	.	.	NOUN
easat-5952	265	32	1	1	NUM
easat-5952	265	33	,	,	PUNCT
easat-5952	265	34	pp	pp	ADJ
easat-5952	265	35	.	.	PUNCT
easat-5952	266	1	1–22	1–22	PROPN
easat-5952	266	2	,	,	PUNCT
easat-5952	266	3	1993	1993	NUM
easat-5952	266	4	.	.	PUNCT
easat-5952	267	1	https://doi.org/10.1177/002224299305700101	https://doi.org/10.1177/002224299305700101	NOUN
easat-5952	267	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-5952	267	3	https://doi.org/10.1108/ijem-08-2019-0313	https://doi.org/10.1108/ijem-08-2019-0313	VERB
easat-5952	267	4	https://doi.org/10.1016/j.jbusres.2007.01.019	https://doi.org/10.1016/j.jbusres.2007.01.019	PROPN
easat-5952	267	5	https://doi.org/10.1108/13563280510579800	https://doi.org/10.1108/13563280510579800	PRON
easat-5952	267	6	https://doi.org/10.1016/j.jbusres.2016.01.026	https://doi.org/10.1016/j.jbusres.2016.01.026	PRON
easat-5952	267	7	https://doi.org/10.34238/tnu-jst.5839	https://doi.org/10.34238/tnu-jst.5839	PROPN
easat-5952	267	8	https://doi.org/10.32508/stdjelm.v6i2.958	https://doi.org/10.32508/stdjelm.v6i2.958	NOUN
easat-5952	267	9	https://doi.org/10.1037/0033-295x.82.6.407	https://doi.org/10.1037/0033-295x.82.6.407	VERB
easat-5952	267	10	https://doi.org/10.1177/002224298605000401	https://doi.org/10.1177/002224298605000401	NOUN
easat-5952	268	1	https://doi.org/10.1080/0379772032000170417	https://doi.org/10.1080/0379772032000170417	ADJ
easat-5952	268	2	https://doi.org/10.1177/002224299305700101	https://doi.org/10.1177/002224299305700101	NOUN
easat-5952	268	3	173	173	NUM
easat-5952	268	4	edelweiss	edelweiss	PROPN
easat-5952	268	5	applied	apply	VERB
easat-5952	268	6	science	science	NOUN
easat-5952	268	7	and	and	CCONJ
easat-5952	268	8	technology	technology	NOUN
easat-5952	268	9	issn	issn	PROPN
easat-5952	268	10	:	:	PUNCT
easat-5952	268	11	2576	2576	NUM
easat-5952	268	12	-	-	SYM
easat-5952	268	13	8484	8484	NUM
easat-5952	268	14	vol	vol	NOUN
easat-5952	268	15	.	.	PROPN
easat-5952	269	1	9	9	NUM
easat-5952	269	2	,	,	PUNCT
easat-5952	269	3	no	no	INTJ
easat-5952	269	4	.	.	NOUN
easat-5952	270	1	4	4	NUM
easat-5952	270	2	:	:	SYM
easat-5952	270	3	164	164	NUM
easat-5952	270	4	-	-	SYM
easat-5952	270	5	173	173	NUM
easat-5952	270	6	,	,	PUNCT
easat-5952	270	7	2025	2025	NUM
easat-5952	270	8	doi	doi	NOUN
easat-5952	270	9	:	:	PUNCT
easat-5952	270	10	10.55214/25768484.v9i4.5952	10.55214/25768484.v9i4.5952	NOUN
easat-5952	270	11	©	©	PROPN
easat-5952	270	12	2025	2025	NUM
easat-5952	270	13	by	by	ADP
easat-5952	270	14	the	the	DET
easat-5952	270	15	authors	author	NOUN
easat-5952	270	16	;	;	PUNCT
easat-5952	270	17	licensee	licensee	PROPN
easat-5952	270	18	learning	learning	NOUN
easat-5952	270	19	gate	gate	NOUN
easat-5952	271	1	[	[	X
easat-5952	271	2	13	13	NUM
easat-5952	271	3	]	]	PUNCT
easat-5952	271	4	n.	n.	NOUN
easat-5952	271	5	nguyen	nguyen	NOUN
easat-5952	271	6	and	and	CCONJ
easat-5952	271	7	g.	g.	PROPN
easat-5952	271	8	leblanc	leblanc	PROPN
easat-5952	271	9	,	,	PUNCT
easat-5952	271	10	"	"	PUNCT
easat-5952	271	11	corporate	corporate	ADJ
easat-5952	271	12	image	image	NOUN
easat-5952	271	13	and	and	CCONJ
easat-5952	271	14	corporate	corporate	ADJ
easat-5952	271	15	reputation	reputation	NOUN
easat-5952	271	16	in	in	ADP
easat-5952	271	17	customers	customer	NOUN
easat-5952	271	18	’	'	PUNCT
easat-5952	271	19	retention	retention	NOUN
easat-5952	271	20	decisions	decision	NOUN
easat-5952	271	21	in	in	ADP
easat-5952	271	22	services	service	NOUN
easat-5952	271	23	,	,	PUNCT
easat-5952	271	24	"	"	PUNCT
easat-5952	271	25	journal	journal	NOUN
easat-5952	271	26	of	of	ADP
easat-5952	271	27	retailing	retailing	NOUN
easat-5952	271	28	and	and	CCONJ
easat-5952	271	29	consumer	consumer	NOUN
easat-5952	271	30	services	service	NOUN
easat-5952	271	31	,	,	PUNCT
easat-5952	271	32	vol	vol	NOUN
easat-5952	271	33	.	.	PROPN
easat-5952	271	34	8	8	NUM
easat-5952	271	35	,	,	PUNCT
easat-5952	271	36	no	no	INTJ
easat-5952	271	37	.	.	NOUN
easat-5952	271	38	4	4	NUM
easat-5952	271	39	,	,	PUNCT
easat-5952	271	40	pp	pp	ADJ
easat-5952	271	41	.	.	PUNCT
easat-5952	272	1	227	227	NUM
easat-5952	272	2	-	-	SYM
easat-5952	272	3	236	236	NUM
easat-5952	272	4	,	,	PUNCT
easat-5952	272	5	2001	2001	NUM
easat-5952	272	6	.	.	PUNCT
easat-5952	273	1	https://doi.org/10.1016/s09696989(00)00029-1	https://doi.org/10.1016/s09696989(00)00029-1	X
easat-5952	274	1	[	[	X
easat-5952	274	2	14	14	NUM
easat-5952	274	3	]	]	PUNCT
easat-5952	274	4	a.	a.	NOUN
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easat-5952	274	6	and	and	CCONJ
easat-5952	274	7	d.	d.	PROPN
easat-5952	274	8	grace	grace	NOUN
easat-5952	274	9	,	,	PUNCT
easat-5952	274	10	"	"	PUNCT
easat-5952	274	11	an	an	DET
easat-5952	274	12	exploratory	exploratory	ADJ
easat-5952	274	13	perspective	perspective	NOUN
easat-5952	274	14	of	of	ADP
easat-5952	274	15	service	service	NOUN
easat-5952	274	16	brand	brand	NOUN
easat-5952	274	17	associations	association	NOUN
easat-5952	274	18	,	,	PUNCT
easat-5952	274	19	"	"	PUNCT
easat-5952	274	20	journal	journal	NOUN
easat-5952	274	21	of	of	ADP
easat-5952	274	22	services	service	NOUN
easat-5952	274	23	marketing	marketing	NOUN
easat-5952	274	24	,	,	PUNCT
easat-5952	274	25	vol	vol	NOUN
easat-5952	274	26	.	.	PROPN
easat-5952	274	27	17	17	NUM
easat-5952	274	28	,	,	PUNCT
easat-5952	274	29	no	no	INTJ
easat-5952	274	30	.	.	NOUN
easat-5952	274	31	5	5	NUM
easat-5952	274	32	,	,	PUNCT
easat-5952	274	33	pp	pp	ADJ
easat-5952	274	34	.	.	PUNCT
easat-5952	275	1	452	452	NUM
easat-5952	275	2	-	-	SYM
easat-5952	275	3	475	475	NUM
easat-5952	275	4	,	,	PUNCT
easat-5952	275	5	2003	2003	NUM
easat-5952	275	6	.	.	PUNCT
easat-5952	276	1	https://doi.org/10.1108/08876040310486267	https://doi.org/10.1108/08876040310486267	X
easat-5952	277	1	[	[	X
easat-5952	277	2	15	15	NUM
easat-5952	277	3	]	]	X
easat-5952	277	4	w.	w.	PROPN
easat-5952	277	5	lassar	lassar	PROPN
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easat-5952	277	9	,	,	PUNCT
easat-5952	277	10	and	and	CCONJ
easat-5952	277	11	a.	a.	NOUN
easat-5952	277	12	sharma	sharma	PROPN
easat-5952	277	13	,	,	PUNCT
easat-5952	277	14	"	"	PUNCT
easat-5952	277	15	measuring	measure	VERB
easat-5952	277	16	customer‐based	customer‐based	ADJ
easat-5952	277	17	brand	brand	NOUN
easat-5952	277	18	equity	equity	NOUN
easat-5952	277	19	,	,	PUNCT
easat-5952	277	20	"	"	PUNCT
easat-5952	277	21	journal	journal	NOUN
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easat-5952	277	23	consumer	consumer	NOUN
easat-5952	277	24	marketing	marketing	NOUN
easat-5952	277	25	,	,	PUNCT
easat-5952	277	26	vol	vol	NOUN
easat-5952	277	27	.	.	PROPN
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easat-5952	277	29	,	,	PUNCT
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easat-5952	277	33	,	,	PUNCT
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easat-5952	277	35	.	.	PUNCT
easat-5952	278	1	11	11	NUM
easat-5952	278	2	-	-	SYM
easat-5952	278	3	19	19	NUM
easat-5952	278	4	,	,	PUNCT
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easat-5952	278	6	.	.	PUNCT
easat-5952	279	1	https://doi.org/10.1108/07363769510095270	https://doi.org/10.1108/07363769510095270	PUNCT
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easat-5952	280	8	m.	m.	PROPN
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easat-5952	280	12	"	"	PUNCT
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easat-5952	280	20	:	:	PUNCT
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easat-5952	280	29	vol	vol	NOUN
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easat-5952	280	35	1	1	NUM
easat-5952	280	36	,	,	PUNCT
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easat-5952	280	38	.	.	PUNCT
easat-5952	281	1	28	28	NUM
easat-5952	281	2	-	-	SYM
easat-5952	281	3	52	52	NUM
easat-5952	281	4	,	,	PUNCT
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easat-5952	282	1	https://doi.org/10.1287/mksc.12.1.28	https://doi.org/10.1287/mksc.12.1.28	NOUN
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easat-5952	283	3	]	]	PUNCT
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easat-5952	283	9	r.	r.	PROPN
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easat-5952	283	12	"	"	PUNCT
easat-5952	283	13	retrieval	retrieval	ADJ
easat-5952	283	14	time	time	NOUN
easat-5952	283	15	from	from	ADP
easat-5952	283	16	semantic	semantic	ADJ
easat-5952	283	17	memory	memory	NOUN
easat-5952	283	18	,	,	PUNCT
easat-5952	283	19	"	"	PUNCT
easat-5952	283	20	v	v	NOUN
easat-5952	283	21	,	,	PUNCT
easat-5952	283	22	vol	vol	NOUN
easat-5952	283	23	.	.	NOUN
easat-5952	283	24	8	8	NUM
easat-5952	283	25	,	,	PUNCT
easat-5952	283	26	no	no	INTJ
easat-5952	283	27	.	.	NOUN
easat-5952	283	28	2	2	NUM
easat-5952	283	29	,	,	PUNCT
easat-5952	283	30	pp	pp	ADJ
easat-5952	283	31	.	.	PUNCT
easat-5952	284	1	240	240	NUM
easat-5952	284	2	-	-	SYM
easat-5952	284	3	247	247	NUM
easat-5952	284	4	,	,	PUNCT
easat-5952	284	5	1969	1969	NUM
easat-5952	284	6	.	.	PUNCT
easat-5952	285	1	https://doi.org/10.1016/s0022-5371(69)80069-1	https://doi.org/10.1016/s0022-5371(69)80069-1	PROPN
easat-5952	285	2	[	[	X
easat-5952	285	3	18	18	NUM
easat-5952	285	4	]	]	PUNCT
easat-5952	285	5	b.	b.	PROPN
easat-5952	285	6	yoo	yoo	PROPN
easat-5952	285	7	,	,	PUNCT
easat-5952	285	8	n.	n.	PROPN
easat-5952	285	9	donthu	donthu	PROPN
easat-5952	285	10	,	,	PUNCT
easat-5952	285	11	and	and	CCONJ
easat-5952	285	12	s.	s.	PROPN
easat-5952	285	13	lee	lee	PROPN
easat-5952	285	14	,	,	PUNCT
easat-5952	285	15	"	"	PUNCT
easat-5952	285	16	an	an	DET
easat-5952	285	17	examination	examination	NOUN
easat-5952	285	18	of	of	ADP
easat-5952	285	19	selected	select	VERB
easat-5952	285	20	marketing	marketing	NOUN
easat-5952	285	21	mix	mix	NOUN
easat-5952	285	22	elements	element	NOUN
easat-5952	285	23	and	and	CCONJ
easat-5952	285	24	brand	brand	NOUN
easat-5952	285	25	equity	equity	NOUN
easat-5952	285	26	,	,	PUNCT
easat-5952	285	27	"	"	PUNCT
easat-5952	285	28	journal	journal	NOUN
easat-5952	285	29	of	of	ADP
easat-5952	285	30	the	the	DET
easat-5952	285	31	academy	academy	NOUN
easat-5952	285	32	of	of	ADP
easat-5952	285	33	marketing	marketing	NOUN
easat-5952	285	34	science	science	NOUN
easat-5952	285	35	,	,	PUNCT
easat-5952	285	36	vol	vol	NOUN
easat-5952	285	37	.	.	PROPN
easat-5952	285	38	28	28	NUM
easat-5952	285	39	,	,	PUNCT
easat-5952	285	40	no	no	INTJ
easat-5952	285	41	.	.	NOUN
easat-5952	285	42	2	2	NUM
easat-5952	285	43	,	,	PUNCT
easat-5952	285	44	pp	pp	ADJ
easat-5952	285	45	.	.	PUNCT
easat-5952	286	1	195–211	195–211	NUM
easat-5952	286	2	,	,	PUNCT
easat-5952	286	3	2000	2000	NUM
easat-5952	286	4	.	.	PUNCT
easat-5952	287	1	https://doi.org/10.1177/0092070300282002	https://doi.org/10.1177/0092070300282002	NOUN
easat-5952	288	1	[	[	X
easat-5952	288	2	19	19	NUM
easat-5952	288	3	]	]	PUNCT
easat-5952	288	4	s.	s.	PROPN
easat-5952	288	5	r.	r.	PROPN
easat-5952	288	6	muhmurti	muhmurti	PROPN
easat-5952	288	7	and	and	CCONJ
easat-5952	288	8	g.	g.	PROPN
easat-5952	288	9	selvanayagam	selvanayagam	PROPN
easat-5952	288	10	,	,	PUNCT
easat-5952	288	11	"	"	PUNCT
easat-5952	288	12	brand	brand	NOUN
easat-5952	288	13	equity	equity	NOUN
easat-5952	288	14	in	in	ADP
easat-5952	288	15	selecting	select	VERB
easat-5952	288	16	a	a	DET
easat-5952	288	17	private	private	ADJ
easat-5952	288	18	higher	high	ADJ
easat-5952	288	19	education	education	NOUN
easat-5952	288	20	institution	institution	NOUN
easat-5952	288	21	in	in	ADP
easat-5952	288	22	klang	klang	PROPN
easat-5952	288	23	valley	valley	PROPN
easat-5952	288	24	,	,	PUNCT
easat-5952	288	25	"	"	PUNCT
easat-5952	288	26	berjaya	berjaya	PROPN
easat-5952	288	27	journal	journal	PROPN
easat-5952	288	28	of	of	ADP
easat-5952	288	29	services	services	PROPN
easat-5952	288	30	&	&	CCONJ
easat-5952	288	31	management	management	NOUN
easat-5952	288	32	,	,	PUNCT
easat-5952	288	33	vol	vol	NOUN
easat-5952	288	34	.	.	PROPN
easat-5952	288	35	12	12	NUM
easat-5952	288	36	,	,	PUNCT
easat-5952	288	37	pp	pp	ADJ
easat-5952	288	38	.	.	PUNCT
easat-5952	288	39	78–89	78–89	NUM
easat-5952	288	40	,	,	PUNCT
easat-5952	288	41	2019	2019	NUM
easat-5952	288	42	.	.	PUNCT
easat-5952	289	1	https://doi.org/10.5281/zenodo.3606972	https://doi.org/10.5281/zenodo.3606972	NOUN
easat-5952	290	1	[	[	X
easat-5952	290	2	20	20	NUM
easat-5952	290	3	]	]	X
easat-5952	290	4	d.	d.	PROPN
easat-5952	290	5	t.	t.	PROPN
easat-5952	290	6	b.	b.	PROPN
easat-5952	290	7	tram	tram	PROPN
easat-5952	290	8	and	and	CCONJ
easat-5952	290	9	n.	n.	PROPN
easat-5952	290	10	n.	n.	PROPN
easat-5952	290	11	hai	hai	PROPN
easat-5952	290	12	,	,	PUNCT
easat-5952	290	13	"	"	PUNCT
easat-5952	290	14	research	research	NOUN
easat-5952	290	15	on	on	ADP
easat-5952	290	16	factors	factor	NOUN
easat-5952	290	17	affecting	affect	VERB
easat-5952	290	18	brand	brand	NOUN
easat-5952	290	19	value	value	NOUN
easat-5952	290	20	of	of	ADP
easat-5952	290	21	universities	university	NOUN
easat-5952	290	22	in	in	ADP
easat-5952	290	23	dong	dong	PROPN
easat-5952	290	24	nai	nai	PROPN
easat-5952	290	25	province	province	PROPN
easat-5952	290	26	,	,	PUNCT
easat-5952	290	27	"	"	PUNCT
easat-5952	290	28	journal	journal	NOUN
easat-5952	290	29	of	of	ADP
easat-5952	290	30	corporate	corporate	ADJ
easat-5952	290	31	finance	finance	NOUN
easat-5952	290	32	,	,	PUNCT
easat-5952	290	33	vol	vol	NOUN
easat-5952	290	34	.	.	PROPN
easat-5952	291	1	3	3	NUM
easat-5952	291	2	,	,	PUNCT
easat-5952	291	3	pp	pp	ADJ
easat-5952	291	4	.	.	PUNCT
easat-5952	292	1	1–13	1–13	NOUN
easat-5952	292	2	,	,	PUNCT
easat-5952	292	3	2022	2022	NUM
easat-5952	292	4	.	.	PUNCT
easat-5952	293	1	[	[	X
easat-5952	293	2	21	21	NUM
easat-5952	293	3	]	]	X
easat-5952	293	4	h.	h.	PROPN
easat-5952	293	5	m.	m.	PROPN
easat-5952	293	6	trang	trang	PROPN
easat-5952	293	7	,	,	PUNCT
easat-5952	293	8	n.	n.	PROPN
easat-5952	293	9	t.	t.	PROPN
easat-5952	293	10	lap	lap	NOUN
easat-5952	293	11	,	,	PUNCT
easat-5952	293	12	and	and	CCONJ
easat-5952	293	13	t.	t.	PROPN
easat-5952	293	14	k.	k.	PROPN
easat-5952	293	15	s.	s.	PROPN
easat-5952	293	16	ráte	ráte	PROPN
easat-5952	293	17	,	,	PUNCT
easat-5952	293	18	"	"	PUNCT
easat-5952	293	19	evaluating	evaluate	VERB
easat-5952	293	20	factors	factor	NOUN
easat-5952	293	21	affecting	affect	VERB
easat-5952	293	22	brand	brand	NOUN
easat-5952	293	23	equity	equity	NOUN
easat-5952	293	24	at	at	ADP
easat-5952	293	25	can	can	AUX
easat-5952	293	26	tho	tho	PROPN
easat-5952	293	27	university	university	NOUN
easat-5952	293	28	according	accord	VERB
easat-5952	293	29	to	to	ADP
easat-5952	293	30	students	student	NOUN
easat-5952	293	31	'	'	PART
easat-5952	293	32	perceptions	perception	NOUN
easat-5952	293	33	,	,	PUNCT
easat-5952	293	34	"	"	PUNCT
easat-5952	293	35	ho	ho	PROPN
easat-5952	293	36	chi	chi	PROPN
easat-5952	293	37	minh	minh	PROPN
easat-5952	293	38	city	city	PROPN
easat-5952	293	39	open	open	PROPN
easat-5952	293	40	university	university	PROPN
easat-5952	293	41	journal	journal	NOUN
easat-5952	293	42	of	of	ADP
easat-5952	293	43	science	science	PROPN
easat-5952	293	44	social	social	ADJ
easat-5952	293	45	sciences	sciences	PROPN
easat-5952	293	46	,	,	PUNCT
easat-5952	293	47	vol	vol	NOUN
easat-5952	293	48	.	.	PROPN
easat-5952	293	49	17	17	NUM
easat-5952	293	50	,	,	PUNCT
easat-5952	293	51	no	no	INTJ
easat-5952	293	52	.	.	NOUN
easat-5952	293	53	2	2	NUM
easat-5952	293	54	,	,	PUNCT
easat-5952	293	55	pp	pp	ADJ
easat-5952	293	56	.	.	PUNCT
easat-5952	294	1	106–120	106–120	NUM
easat-5952	294	2	,	,	PUNCT
easat-5952	294	3	2022	2022	NUM
easat-5952	294	4	.	.	PUNCT
easat-5952	295	1	https://doi.org/10.46223/hcmcoujs	https://doi.org/10.46223/hcmcoujs	NOUN
easat-5952	296	1	[	[	X
easat-5952	296	2	22	22	NUM
easat-5952	296	3	]	]	X
easat-5952	296	4	n.	n.	NOUN
easat-5952	296	5	t.	t.	PROPN
easat-5952	296	6	t.	t.	PROPN
easat-5952	296	7	van	van	PROPN
easat-5952	296	8	,	,	PUNCT
easat-5952	296	9	"	"	PUNCT
easat-5952	296	10	factors	factor	NOUN
easat-5952	296	11	affecting	affect	VERB
easat-5952	296	12	the	the	DET
easat-5952	296	13	brand	brand	NOUN
easat-5952	296	14	value	value	NOUN
easat-5952	296	15	of	of	ADP
easat-5952	296	16	ho	ho	PROPN
easat-5952	296	17	chi	chi	PROPN
easat-5952	296	18	minh	minh	PROPN
easat-5952	296	19	city	city	PROPN
easat-5952	296	20	university	university	PROPN
easat-5952	296	21	of	of	ADP
easat-5952	296	22	food	food	NOUN
easat-5952	296	23	industry	industry	NOUN
easat-5952	296	24	,	,	PUNCT
easat-5952	296	25	"	"	PUNCT
easat-5952	296	26	journal	journal	NOUN
easat-5952	296	27	of	of	ADP
easat-5952	296	28	science	science	NOUN
easat-5952	296	29	,	,	PUNCT
easat-5952	296	30	technology	technology	NOUN
easat-5952	296	31	and	and	CCONJ
easat-5952	296	32	food	food	NOUN
easat-5952	296	33	,	,	PUNCT
easat-5952	296	34	vol	vol	NOUN
easat-5952	296	35	.	.	PROPN
easat-5952	296	36	21	21	NUM
easat-5952	296	37	,	,	PUNCT
easat-5952	296	38	no	no	INTJ
easat-5952	296	39	.	.	NOUN
easat-5952	296	40	3	3	NUM
easat-5952	296	41	,	,	PUNCT
easat-5952	296	42	pp	pp	ADJ
easat-5952	296	43	.	.	PUNCT
easat-5952	297	1	155–168	155–168	NUM
easat-5952	297	2	,	,	PUNCT
easat-5952	297	3	2021	2021	NUM
easat-5952	297	4	.	.	PUNCT
easat-5952	298	1	[	[	X
easat-5952	298	2	23	23	NUM
easat-5952	298	3	]	]	PUNCT
easat-5952	298	4	d.	d.	PROPN
easat-5952	298	5	a.	a.	PROPN
easat-5952	298	6	aaker	aaker	PROPN
easat-5952	298	7	,	,	PUNCT
easat-5952	298	8	brand	brand	NOUN
easat-5952	298	9	equity	equity	NOUN
easat-5952	298	10	.	.	PUNCT
easat-5952	299	1	the	the	DET
easat-5952	299	2	management	management	NOUN
easat-5952	299	3	of	of	ADP
easat-5952	299	4	brand	brand	NOUN
easat-5952	299	5	value	value	NOUN
easat-5952	299	6	.	.	PUNCT
easat-5952	300	1	milan	milan	PROPN
easat-5952	300	2	:	:	PUNCT
easat-5952	300	3	francoangeli	francoangeli	PROPN
easat-5952	300	4	,	,	PUNCT
easat-5952	300	5	1991	1991	NUM
easat-5952	300	6	.	.	PUNCT
easat-5952	301	1	[	[	X
easat-5952	301	2	24	24	NUM
easat-5952	301	3	]	]	PUNCT
easat-5952	301	4	b.	b.	PROPN
easat-5952	301	5	n.	n.	PROPN
easat-5952	301	6	l.	l.	PROPN
easat-5952	301	7	uyen	uyen	PROPN
easat-5952	301	8	and	and	CCONJ
easat-5952	301	9	n.	n.	PROPN
easat-5952	301	10	k.	k.	PROPN
easat-5952	302	1	oanh	oanh	ADV
easat-5952	302	2	,	,	PUNCT
easat-5952	302	3	"	"	PUNCT
easat-5952	302	4	factors	factor	NOUN
easat-5952	302	5	affecting	affect	VERB
easat-5952	302	6	the	the	DET
easat-5952	302	7	brand	brand	NOUN
easat-5952	302	8	value	value	NOUN
easat-5952	302	9	of	of	ADP
easat-5952	302	10	ho	ho	PROPN
easat-5952	302	11	chi	chi	PROPN
easat-5952	302	12	minh	minh	PROPN
easat-5952	302	13	city	city	PROPN
easat-5952	302	14	university	university	PROPN
easat-5952	302	15	of	of	ADP
easat-5952	302	16	technology	technology	NOUN
easat-5952	302	17	according	accord	VERB
easat-5952	302	18	to	to	ADP
easat-5952	302	19	students	student	NOUN
easat-5952	302	20	'	'	PART
easat-5952	302	21	perception	perception	NOUN
easat-5952	302	22	,	,	PUNCT
easat-5952	302	23	"	"	PUNCT
easat-5952	302	24	economics	economics	PROPN
easat-5952	302	25	&	&	CCONJ
easat-5952	302	26	forecast	forecast	PROPN
easat-5952	302	27	magazine	magazine	PROPN
easat-5952	302	28	,	,	PUNCT
easat-5952	302	29	vol	vol	NOUN
easat-5952	302	30	.	.	PROPN
easat-5952	302	31	5	5	NUM
easat-5952	302	32	,	,	PUNCT
easat-5952	302	33	pp	pp	ADJ
easat-5952	302	34	.	.	PUNCT
easat-5952	303	1	1	1	NUM
easat-5952	303	2	-	-	SYM
easat-5952	303	3	6	6	NUM
easat-5952	303	4	,	,	PUNCT
easat-5952	303	5	2024	2024	NUM
easat-5952	303	6	.	.	PUNCT
easat-5952	304	1	[	[	X
easat-5952	304	2	25	25	NUM
easat-5952	304	3	]	]	PUNCT
easat-5952	304	4	t.	t.	PROPN
easat-5952	304	5	v.	v.	PROPN
easat-5952	304	6	t.	t.	PROPN
easat-5952	304	7	vinh	vinh	PROPN
easat-5952	304	8	,	,	PUNCT
easat-5952	304	9	n.	n.	PROPN
easat-5952	304	10	n.	n.	PROPN
easat-5952	304	11	g.	g.	PROPN
easat-5952	304	12	k.	k.	PROPN
easat-5952	304	13	ngoc	ngoc	PROPN
easat-5952	304	14	,	,	PUNCT
easat-5952	304	15	and	and	CCONJ
easat-5952	304	16	g.	g.	PROPN
easat-5952	304	17	khanh	khanh	PROPN
easat-5952	304	18	,	,	PUNCT
easat-5952	304	19	"	"	PUNCT
easat-5952	304	20	factors	factor	NOUN
easat-5952	304	21	affecting	affect	VERB
easat-5952	304	22	the	the	DET
easat-5952	304	23	brand	brand	NOUN
easat-5952	304	24	value	value	NOUN
easat-5952	304	25	of	of	ADP
easat-5952	304	26	hong	hong	PROPN
easat-5952	304	27	bang	bang	PROPN
easat-5952	304	28	international	international	PROPN
easat-5952	304	29	university	university	PROPN
easat-5952	304	30	,	,	PUNCT
easat-5952	304	31	"	"	PUNCT
easat-5952	304	32	hong	hong	PROPN
easat-5952	304	33	bang	bang	PROPN
easat-5952	304	34	international	international	PROPN
easat-5952	304	35	university	university	PROPN
easat-5952	304	36	science	science	NOUN
easat-5952	304	37	journal	journal	NOUN
easat-5952	304	38	,	,	PUNCT
easat-5952	304	39	2024	2024	NUM
easat-5952	304	40	.	.	PUNCT
easat-5952	305	1	https://doi.org/10.59294/hiujs.28.2024.590	https://doi.org/10.59294/hiujs.28.2024.590	NOUN
easat-5952	305	2	[	[	SYM
easat-5952	305	3	26	26	NUM
easat-5952	305	4	]	]	PUNCT
easat-5952	305	5	t.	t.	PROPN
easat-5952	305	6	t.	t.	PROPN
easat-5952	305	7	hang	hang	PROPN
easat-5952	305	8	,	,	PUNCT
easat-5952	305	9	v.	v.	ADP
easat-5952	305	10	t.	t.	PROPN
easat-5952	305	11	huong	huong	PROPN
easat-5952	305	12	,	,	PUNCT
easat-5952	305	13	and	and	CCONJ
easat-5952	305	14	n.	n.	PROPN
easat-5952	305	15	t.	t.	PROPN
easat-5952	305	16	n.	n.	PROPN
easat-5952	305	17	mai	mai	PROPN
easat-5952	305	18	,	,	PUNCT
easat-5952	305	19	"	"	PUNCT
easat-5952	305	20	sao	sao	PROPN
easat-5952	305	21	do	do	VERB
easat-5952	305	22	university	university	NOUN
easat-5952	305	23	brand	brand	NOUN
easat-5952	305	24	image	image	NOUN
easat-5952	305	25	approach	approach	NOUN
easat-5952	305	26	from	from	ADP
easat-5952	305	27	the	the	DET
easat-5952	305	28	learner	learner	NOUN
easat-5952	305	29	's	's	PART
easat-5952	305	30	side	side	NOUN
easat-5952	305	31	,	,	PUNCT
easat-5952	305	32	"	"	PUNCT
easat-5952	305	33	scientific	scientific	ADJ
easat-5952	305	34	research	research	NOUN
easat-5952	305	35	journal	journal	NOUN
easat-5952	305	36	,	,	PUNCT
easat-5952	305	37	sao	sao	PROPN
easat-5952	305	38	do	do	VERB
easat-5952	305	39	university	university	NOUN
easat-5952	305	40	,	,	PUNCT
easat-5952	305	41	vol	vol	NOUN
easat-5952	305	42	.	.	PROPN
easat-5952	306	1	77	77	NUM
easat-5952	306	2	,	,	PUNCT
easat-5952	306	3	no	no	INTJ
easat-5952	306	4	.	.	NOUN
easat-5952	306	5	2	2	NUM
easat-5952	306	6	,	,	PUNCT
easat-5952	306	7	pp	pp	ADJ
easat-5952	306	8	.	.	PUNCT
easat-5952	307	1	78	78	NUM
easat-5952	307	2	-	-	SYM
easat-5952	307	3	85	85	NUM
easat-5952	307	4	,	,	PUNCT
easat-5952	307	5	2022	2022	NUM
easat-5952	307	6	.	.	PUNCT
easat-5952	308	1	[	[	X
easat-5952	308	2	27	27	NUM
easat-5952	308	3	]	]	X
easat-5952	308	4	p.	p.	PROPN
easat-5952	308	5	h.	h.	PROPN
easat-5952	308	6	farquhar	farquhar	PROPN
easat-5952	308	7	,	,	PUNCT
easat-5952	308	8	"	"	PUNCT
easat-5952	308	9	managing	manage	VERB
easat-5952	308	10	brand	brand	NOUN
easat-5952	308	11	equity	equity	NOUN
easat-5952	308	12	,	,	PUNCT
easat-5952	308	13	"	"	PUNCT
easat-5952	308	14	marketing	marketing	NOUN
easat-5952	308	15	research	research	NOUN
easat-5952	308	16	,	,	PUNCT
easat-5952	308	17	vol	vol	NOUN
easat-5952	308	18	.	.	PROPN
easat-5952	308	19	1	1	NUM
easat-5952	308	20	,	,	PUNCT
easat-5952	308	21	no	no	INTJ
easat-5952	308	22	.	.	NOUN
easat-5952	308	23	3	3	NUM
easat-5952	308	24	,	,	PUNCT
easat-5952	308	25	pp	pp	ADJ
easat-5952	308	26	.	.	PUNCT
easat-5952	309	1	24	24	NUM
easat-5952	309	2	-	-	SYM
easat-5952	309	3	33	33	NUM
easat-5952	309	4	,	,	PUNCT
easat-5952	309	5	1989	1989	NUM
easat-5952	309	6	.	.	PUNCT
easat-5952	310	1	https://doi.org/10.1177/147078538900100304	https://doi.org/10.1177/147078538900100304	X
easat-5952	311	1	[	[	X
easat-5952	311	2	28	28	NUM
easat-5952	311	3	]	]	X
easat-5952	311	4	v.	v.	ADP
easat-5952	311	5	a.	a.	PROPN
easat-5952	311	6	zeithaml	zeithaml	PROPN
easat-5952	311	7	,	,	PUNCT
easat-5952	311	8	"	"	PUNCT
easat-5952	311	9	consumer	consumer	NOUN
easat-5952	311	10	perceptions	perception	NOUN
easat-5952	311	11	of	of	ADP
easat-5952	311	12	price	price	NOUN
easat-5952	311	13	,	,	PUNCT
easat-5952	311	14	quality	quality	NOUN
easat-5952	311	15	,	,	PUNCT
easat-5952	311	16	and	and	CCONJ
easat-5952	311	17	value	value	NOUN
easat-5952	311	18	:	:	PUNCT
easat-5952	311	19	a	a	DET
easat-5952	311	20	means	mean	NOUN
easat-5952	311	21	-	-	PUNCT
easat-5952	311	22	end	end	NOUN
easat-5952	311	23	model	model	NOUN
easat-5952	311	24	and	and	CCONJ
easat-5952	311	25	synthesis	synthesis	NOUN
easat-5952	311	26	of	of	ADP
easat-5952	311	27	evidence	evidence	NOUN
easat-5952	311	28	,	,	PUNCT
easat-5952	311	29	"	"	PUNCT
easat-5952	311	30	journal	journal	NOUN
easat-5952	311	31	of	of	ADP
easat-5952	311	32	marketing	marketing	NOUN
easat-5952	311	33	,	,	PUNCT
easat-5952	311	34	vol	vol	NOUN
easat-5952	311	35	.	.	PROPN
easat-5952	311	36	52	52	NUM
easat-5952	311	37	,	,	PUNCT
easat-5952	311	38	no	no	INTJ
easat-5952	311	39	.	.	NOUN
easat-5952	311	40	3	3	NUM
easat-5952	311	41	,	,	PUNCT
easat-5952	311	42	pp	pp	ADJ
easat-5952	311	43	.	.	PUNCT
easat-5952	312	1	2	2	NUM
easat-5952	312	2	-	-	SYM
easat-5952	312	3	22	22	NUM
easat-5952	312	4	,	,	PUNCT
easat-5952	312	5	1988	1988	NUM
easat-5952	312	6	.	.	PUNCT
easat-5952	313	1	https://doi.org/10.1177/002224298805200302	https://doi.org/10.1177/002224298805200302	PRON
easat-5952	314	1	[	[	X
easat-5952	314	2	29	29	NUM
easat-5952	314	3	]	]	PUNCT
easat-5952	314	4	s.	s.	PROPN
easat-5952	314	5	shoemaker	shoemaker	PROPN
easat-5952	314	6	and	and	CCONJ
easat-5952	314	7	r.	r.	PROPN
easat-5952	314	8	c.	c.	PROPN
easat-5952	314	9	lewis	lewis	PROPN
easat-5952	314	10	,	,	PUNCT
easat-5952	314	11	"	"	PUNCT
easat-5952	314	12	customer	customer	NOUN
easat-5952	314	13	loyalty	loyalty	NOUN
easat-5952	314	14	:	:	PUNCT
easat-5952	314	15	the	the	DET
easat-5952	314	16	future	future	NOUN
easat-5952	314	17	of	of	ADP
easat-5952	314	18	hospitality	hospitality	NOUN
easat-5952	314	19	marketing	marketing	NOUN
easat-5952	314	20	,	,	PUNCT
easat-5952	314	21	"	"	PUNCT
easat-5952	314	22	international	international	ADJ
easat-5952	314	23	journal	journal	NOUN
easat-5952	314	24	of	of	ADP
easat-5952	314	25	hospitality	hospitality	PROPN
easat-5952	314	26	management	management	NOUN
easat-5952	314	27	,	,	PUNCT
easat-5952	314	28	vol	vol	NOUN
easat-5952	314	29	.	.	PROPN
easat-5952	314	30	18	18	NUM
easat-5952	314	31	,	,	PUNCT
easat-5952	314	32	no	no	INTJ
easat-5952	314	33	.	.	NOUN
easat-5952	314	34	4	4	NUM
easat-5952	314	35	,	,	PUNCT
easat-5952	314	36	pp	pp	ADJ
easat-5952	314	37	.	.	PUNCT
easat-5952	314	38	345	345	NUM
easat-5952	314	39	-	-	SYM
easat-5952	314	40	370	370	NUM
easat-5952	314	41	,	,	PUNCT
easat-5952	314	42	1999	1999	NUM
easat-5952	314	43	.	.	PUNCT
easat-5952	315	1	https://doi.org/10.1016/s0278-4319(99)00042-0	https://doi.org/10.1016/s0278-4319(99)00042-0	ADV
easat-5952	316	1	[	[	X
easat-5952	316	2	30	30	NUM
easat-5952	316	3	]	]	PUNCT
easat-5952	316	4	t.	t.	PROPN
easat-5952	316	5	apéria	apéria	PROPN
easat-5952	316	6	and	and	CCONJ
easat-5952	316	7	r.	r.	PROPN
easat-5952	316	8	back	back	ADV
easat-5952	316	9	,	,	PUNCT
easat-5952	316	10	brand	brand	NOUN
easat-5952	316	11	relations	relation	NOUN
easat-5952	316	12	management	management	NOUN
easat-5952	316	13	:	:	PUNCT
easat-5952	316	14	bridging	bridge	VERB
easat-5952	316	15	the	the	DET
easat-5952	316	16	gap	gap	NOUN
easat-5952	316	17	between	between	ADP
easat-5952	316	18	brand	brand	NOUN
easat-5952	316	19	promise	promise	NOUN
easat-5952	316	20	and	and	CCONJ
easat-5952	316	21	brand	brand	NOUN
easat-5952	316	22	delivery	delivery	NOUN
easat-5952	316	23	.	.	PUNCT
easat-5952	317	1	london	london	PROPN
easat-5952	317	2	,	,	PUNCT
easat-5952	317	3	uk	uk	PROPN
easat-5952	317	4	:	:	PUNCT
easat-5952	317	5	pearson	pearson	PROPN
easat-5952	317	6	,	,	PUNCT
easat-5952	317	7	2004	2004	NUM
easat-5952	317	8	.	.	PUNCT
easat-5952	318	1	[	[	X
easat-5952	318	2	31	31	NUM
easat-5952	318	3	]	]	PUNCT
easat-5952	318	4	j.	j.	PROPN
easat-5952	318	5	hair	hair	PROPN
easat-5952	318	6	,	,	PUNCT
easat-5952	318	7	w.	w.	PROPN
easat-5952	318	8	c.	c.	PROPN
easat-5952	318	9	black	black	PROPN
easat-5952	318	10	,	,	PUNCT
easat-5952	318	11	b.	b.	PROPN
easat-5952	318	12	j.	j.	PROPN
easat-5952	318	13	babin	babin	PROPN
easat-5952	318	14	,	,	PUNCT
easat-5952	318	15	and	and	CCONJ
easat-5952	318	16	r.	r.	PROPN
easat-5952	318	17	e.	e.	PROPN
easat-5952	318	18	anderson	anderson	PROPN
easat-5952	318	19	,	,	PUNCT
easat-5952	318	20	multivariate	multivariate	VERB
easat-5952	318	21	data	datum	NOUN
easat-5952	318	22	analysis	analysis	NOUN
easat-5952	318	23	,	,	PUNCT
easat-5952	318	24	7th	7th	ADJ
easat-5952	318	25	ed	ed	NOUN
easat-5952	318	26	.	.	PUNCT
easat-5952	319	1	nj	nj	PROPN
easat-5952	319	2	:	:	PUNCT
easat-5952	319	3	prentice	prentice	NOUN
easat-5952	319	4	-	-	PUNCT
easat-5952	319	5	hall	hall	NOUN
easat-5952	319	6	,	,	PUNCT
easat-5952	319	7	2010	2010	NUM
easat-5952	319	8	.	.	PUNCT
easat-5952	320	1	https://doi.org/10.1016/s0969-6989(00)00029-1	https://doi.org/10.1016/s0969-6989(00)00029-1	PROPN
easat-5952	320	2	https://doi.org/10.1016/s0969-6989(00)00029-1	https://doi.org/10.1016/s0969-6989(00)00029-1	ADV
easat-5952	321	1	https://doi.org/10.1108/08876040310486267	https://doi.org/10.1108/08876040310486267	SCONJ
easat-5952	321	2	https://doi.org/10.1108/07363769510095270	https://doi.org/10.1108/07363769510095270	PUNCT
easat-5952	321	3	https://doi.org/10.1287/mksc.12.1.28	https://doi.org/10.1287/mksc.12.1.28	PROPN
easat-5952	321	4	https://doi.org/10.1016/s0022-5371(69)80069-1	https://doi.org/10.1016/s0022-5371(69)80069-1	PROPN
easat-5952	321	5	https://doi.org/10.1177/0092070300282002	https://doi.org/10.1177/0092070300282002	NOUN
easat-5952	321	6	https://doi.org/10.5281/zenodo.3606972	https://doi.org/10.5281/zenodo.3606972	PROPN
easat-5952	321	7	https://doi.org/10.46223/hcmcoujs	https://doi.org/10.46223/hcmcoujs	VERB
easat-5952	321	8	https://doi.org/10.59294/hiujs.28.2024.590	https://doi.org/10.59294/hiujs.28.2024.590	NOUN
easat-5952	321	9	https://doi.org/10.1177/147078538900100304	https://doi.org/10.1177/147078538900100304	NUM
easat-5952	321	10	https://doi.org/10.1177/002224298805200302	https://doi.org/10.1177/002224298805200302	NOUN
easat-5952	321	11	https://doi.org/10.1016/s0278-4319(99)00042-0	https://doi.org/10.1016/s0278-4319(99)00042-0	ADV