id	sid	tid	token	lemma	pos
easat-6274	1	1	edelweiss	edelweiss	PROPN
easat-6274	1	2	applied	apply	VERB
easat-6274	1	3	science	science	NOUN
easat-6274	1	4	and	and	CCONJ
easat-6274	1	5	technology	technology	NOUN
easat-6274	1	6	issn	issn	PROPN
easat-6274	1	7	:	:	PUNCT
easat-6274	1	8	2576	2576	NUM
easat-6274	1	9	-	-	SYM
easat-6274	1	10	8484	8484	NUM
easat-6274	1	11	vol	vol	NOUN
easat-6274	1	12	.	.	PROPN
easat-6274	2	1	9	9	NUM
easat-6274	2	2	,	,	PUNCT
easat-6274	2	3	no	no	INTJ
easat-6274	2	4	.	.	NOUN
easat-6274	2	5	4	4	NUM
easat-6274	2	6	,	,	PUNCT
easat-6274	2	7	1361	1361	NUM
easat-6274	2	8	-	-	SYM
easat-6274	2	9	1376	1376	NUM
easat-6274	2	10	2025	2025	NUM
easat-6274	2	11	publisher	publisher	NOUN
easat-6274	2	12	:	:	PUNCT
easat-6274	2	13	learning	learn	VERB
easat-6274	2	14	gate	gate	NOUN
easat-6274	2	15	doi	doi	PROPN
easat-6274	2	16	:	:	PUNCT
easat-6274	2	17	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	2	18	©	©	PROPN
easat-6274	2	19	2025	2025	NUM
easat-6274	2	20	by	by	ADP
easat-6274	2	21	the	the	DET
easat-6274	2	22	authors	author	NOUN
easat-6274	2	23	;	;	PUNCT
easat-6274	2	24	licensee	licensee	PROPN
easat-6274	2	25	learning	learning	NOUN
easat-6274	2	26	gate	gate	NOUN
easat-6274	3	1	©	©	PROPN
easat-6274	3	2	2025	2025	NUM
easat-6274	3	3	by	by	ADP
easat-6274	3	4	the	the	DET
easat-6274	3	5	authors	author	NOUN
easat-6274	3	6	;	;	PUNCT
easat-6274	3	7	licensee	licensee	PROPN
easat-6274	3	8	learning	learning	NOUN
easat-6274	3	9	gate	gate	NOUN
easat-6274	3	10	history	history	NOUN
easat-6274	3	11	:	:	PUNCT
easat-6274	3	12	received	receive	VERB
easat-6274	3	13	:	:	PUNCT
easat-6274	3	14	5	5	NUM
easat-6274	3	15	february	february	NOUN
easat-6274	3	16	2025	2025	NUM
easat-6274	3	17	;	;	PUNCT
easat-6274	3	18	revised	revise	VERB
easat-6274	3	19	:	:	PUNCT
easat-6274	3	20	1	1	NUM
easat-6274	3	21	april	april	PROPN
easat-6274	3	22	2025	2025	NUM
easat-6274	3	23	;	;	PUNCT
easat-6274	3	24	accepted	accept	VERB
easat-6274	3	25	:	:	PUNCT
easat-6274	3	26	4	4	NUM
easat-6274	3	27	april	april	PROPN
easat-6274	3	28	2025	2025	NUM
easat-6274	3	29	;	;	PUNCT
easat-6274	3	30	published	publish	VERB
easat-6274	3	31	:	:	PUNCT
easat-6274	3	32	16	16	NUM
easat-6274	3	33	april	april	PROPN
easat-6274	3	34	2025	2025	NUM
easat-6274	3	35	*	*	PUNCT
easat-6274	4	1	correspondence	correspondence	NOUN
easat-6274	4	2	:	:	PUNCT
easat-6274	4	3	e.asfoura@arabou.edu.sa	e.asfoura@arabou.edu.sa	PROPN
easat-6274	4	4	developing	develop	VERB
easat-6274	4	5	framework	framework	NOUN
easat-6274	4	6	for	for	ADP
easat-6274	4	7	using	use	VERB
easat-6274	4	8	social	social	ADJ
easat-6274	4	9	media	medium	NOUN
easat-6274	4	10	in	in	ADP
easat-6274	4	11	business	business	NOUN
easat-6274	4	12	organizations	organization	NOUN
easat-6274	4	13	gamal	gamal	PROPN
easat-6274	5	1	kassem1	kassem1	PROPN
easat-6274	5	2	,	,	PUNCT
easat-6274	5	3	evan	evan	PROPN
easat-6274	5	4	asfoura2	asfoura2	PROPN
easat-6274	5	5	*	*	PROPN
easat-6274	5	6	1german	1german	NUM
easat-6274	5	7	university	university	NOUN
easat-6274	5	8	in	in	ADP
easat-6274	5	9	cairo	cairo	PROPN
easat-6274	5	10	,	,	PUNCT
easat-6274	5	11	business	business	NOUN
easat-6274	5	12	informatic	informatic	NOUN
easat-6274	5	13	.	.	PUNCT
easat-6274	6	1	cairo	cairo	PROPN
easat-6274	6	2	,	,	PUNCT
easat-6274	6	3	egypt	egypt	PROPN
easat-6274	6	4	;	;	PUNCT
easat-6274	6	5	gamal.kassem@guc.edu.eg	gamal.kassem@guc.edu.eg	PROPN
easat-6274	6	6	(	(	PUNCT
easat-6274	6	7	g.k	g.k	PROPN
easat-6274	6	8	.	.	PROPN
easat-6274	6	9	)	)	PUNCT
easat-6274	6	10	.	.	PUNCT
easat-6274	7	1	2arab	2arab	NUM
easat-6274	7	2	open	open	ADJ
easat-6274	7	3	university	university	NOUN
easat-6274	7	4	,	,	PUNCT
easat-6274	7	5	system	system	NOUN
easat-6274	7	6	.	.	PUNCT
easat-6274	8	1	riyadh	riyadh	PROPN
easat-6274	8	2	,	,	PUNCT
easat-6274	8	3	saudi	saudi	PROPN
easat-6274	8	4	arabia	arabia	PROPN
easat-6274	8	5	;	;	PUNCT
easat-6274	8	6	e.asfoura@arabou.edu.sa	e.asfoura@arabou.edu.sa	PROPN
easat-6274	8	7	(	(	PUNCT
easat-6274	8	8	e.a	e.a	PROPN
easat-6274	8	9	.	.	PROPN
easat-6274	8	10	)	)	PUNCT
easat-6274	8	11	.	.	PUNCT
easat-6274	9	1	abstract	abstract	ADV
easat-6274	9	2	:	:	PUNCT
easat-6274	9	3	this	this	DET
easat-6274	9	4	study	study	NOUN
easat-6274	9	5	develops	develop	VERB
easat-6274	9	6	a	a	DET
easat-6274	9	7	comprehensive	comprehensive	ADJ
easat-6274	9	8	framework	framework	NOUN
easat-6274	9	9	for	for	ADP
easat-6274	9	10	integrating	integrate	VERB
easat-6274	9	11	social	social	ADJ
easat-6274	9	12	media	medium	NOUN
easat-6274	9	13	into	into	ADP
easat-6274	9	14	business	business	NOUN
easat-6274	9	15	organizations	organization	NOUN
easat-6274	9	16	,	,	PUNCT
easat-6274	9	17	addressing	address	VERB
easat-6274	9	18	gaps	gap	NOUN
easat-6274	9	19	in	in	ADP
easat-6274	9	20	existing	exist	VERB
easat-6274	9	21	literature	literature	NOUN
easat-6274	9	22	.	.	PUNCT
easat-6274	10	1	by	by	ADP
easat-6274	10	2	conducting	conduct	VERB
easat-6274	10	3	an	an	DET
easat-6274	10	4	extensive	extensive	ADJ
easat-6274	10	5	literature	literature	NOUN
easat-6274	10	6	review	review	NOUN
easat-6274	10	7	and	and	CCONJ
easat-6274	10	8	employing	employ	VERB
easat-6274	10	9	the	the	DET
easat-6274	10	10	technology	technology	NOUN
easat-6274	10	11	-	-	PUNCT
easat-6274	10	12	organization	organization	NOUN
easat-6274	10	13	-	-	PUNCT
easat-6274	10	14	environment	environment	NOUN
easat-6274	10	15	(	(	PUNCT
easat-6274	10	16	toe	toe	NOUN
easat-6274	10	17	)	)	PUNCT
easat-6274	10	18	framework	framework	NOUN
easat-6274	10	19	,	,	PUNCT
easat-6274	10	20	the	the	DET
easat-6274	10	21	research	research	NOUN
easat-6274	10	22	identifies	identify	VERB
easat-6274	10	23	key	key	ADJ
easat-6274	10	24	factors	factor	NOUN
easat-6274	10	25	influencing	influence	VERB
easat-6274	10	26	the	the	DET
easat-6274	10	27	adoption	adoption	NOUN
easat-6274	10	28	of	of	ADP
easat-6274	10	29	social	social	ADJ
easat-6274	10	30	media	medium	NOUN
easat-6274	10	31	across	across	ADP
easat-6274	10	32	various	various	ADJ
easat-6274	10	33	organizational	organizational	ADJ
easat-6274	10	34	departments	department	NOUN
easat-6274	10	35	.	.	PUNCT
easat-6274	11	1	the	the	DET
easat-6274	11	2	proposed	propose	VERB
easat-6274	11	3	framework	framework	NOUN
easat-6274	11	4	outlines	outline	VERB
easat-6274	11	5	a	a	DET
easat-6274	11	6	step	step	NOUN
easat-6274	11	7	-	-	PUNCT
easat-6274	11	8	by	by	ADP
easat-6274	11	9	-	-	PUNCT
easat-6274	11	10	step	step	NOUN
easat-6274	11	11	approach	approach	NOUN
easat-6274	11	12	to	to	PART
easat-6274	11	13	implement	implement	VERB
easat-6274	11	14	social	social	ADJ
easat-6274	11	15	media	medium	NOUN
easat-6274	11	16	effectively	effectively	ADV
easat-6274	11	17	,	,	PUNCT
easat-6274	11	18	incorporating	incorporate	VERB
easat-6274	11	19	elements	element	NOUN
easat-6274	11	20	such	such	ADJ
easat-6274	11	21	as	as	ADP
easat-6274	11	22	planning	planning	NOUN
easat-6274	11	23	,	,	PUNCT
easat-6274	11	24	platform	platform	NOUN
easat-6274	11	25	selection	selection	NOUN
easat-6274	11	26	,	,	PUNCT
easat-6274	11	27	target	target	NOUN
easat-6274	11	28	audience	audience	NOUN
easat-6274	11	29	identification	identification	NOUN
easat-6274	11	30	,	,	PUNCT
easat-6274	11	31	and	and	CCONJ
easat-6274	11	32	relationship	relationship	NOUN
easat-6274	11	33	building	building	NOUN
easat-6274	11	34	.	.	PUNCT
easat-6274	12	1	the	the	DET
easat-6274	12	2	methodology	methodology	NOUN
easat-6274	12	3	includes	include	VERB
easat-6274	12	4	a	a	DET
easat-6274	12	5	delphi	delphi	NOUN
easat-6274	12	6	-	-	PUNCT
easat-6274	12	7	oriented	orient	VERB
easat-6274	12	8	approach	approach	NOUN
easat-6274	12	9	validated	validate	VERB
easat-6274	12	10	by	by	ADP
easat-6274	12	11	expert	expert	NOUN
easat-6274	12	12	interviews	interview	NOUN
easat-6274	12	13	,	,	PUNCT
easat-6274	12	14	revealing	reveal	VERB
easat-6274	12	15	insights	insight	NOUN
easat-6274	12	16	into	into	ADP
easat-6274	12	17	practical	practical	ADJ
easat-6274	12	18	applications	application	NOUN
easat-6274	12	19	and	and	CCONJ
easat-6274	12	20	highlighting	highlight	VERB
easat-6274	12	21	the	the	DET
easat-6274	12	22	role	role	NOUN
easat-6274	12	23	of	of	ADP
easat-6274	12	24	social	social	ADJ
easat-6274	12	25	media	medium	NOUN
easat-6274	12	26	in	in	ADP
easat-6274	12	27	innovation	innovation	NOUN
easat-6274	12	28	,	,	PUNCT
easat-6274	12	29	marketing	marketing	NOUN
easat-6274	12	30	,	,	PUNCT
easat-6274	12	31	recruitment	recruitment	NOUN
easat-6274	12	32	,	,	PUNCT
easat-6274	12	33	product	product	NOUN
easat-6274	12	34	development	development	NOUN
easat-6274	12	35	,	,	PUNCT
easat-6274	12	36	and	and	CCONJ
easat-6274	12	37	sales	sale	NOUN
easat-6274	12	38	.	.	PUNCT
easat-6274	13	1	the	the	DET
easat-6274	13	2	findings	finding	NOUN
easat-6274	13	3	emphasize	emphasize	VERB
easat-6274	13	4	the	the	DET
easat-6274	13	5	necessity	necessity	NOUN
easat-6274	13	6	of	of	ADP
easat-6274	13	7	a	a	DET
easat-6274	13	8	standardized	standardized	ADJ
easat-6274	13	9	framework	framework	NOUN
easat-6274	13	10	to	to	PART
easat-6274	13	11	maximize	maximize	VERB
easat-6274	13	12	the	the	DET
easat-6274	13	13	strategic	strategic	ADJ
easat-6274	13	14	benefits	benefit	NOUN
easat-6274	13	15	of	of	ADP
easat-6274	13	16	social	social	ADJ
easat-6274	13	17	media	medium	NOUN
easat-6274	13	18	,	,	PUNCT
easat-6274	13	19	offering	offer	VERB
easat-6274	13	20	practical	practical	ADJ
easat-6274	13	21	guidance	guidance	NOUN
easat-6274	13	22	for	for	ADP
easat-6274	13	23	organizations	organization	NOUN
easat-6274	13	24	aiming	aim	VERB
easat-6274	13	25	to	to	PART
easat-6274	13	26	enhance	enhance	VERB
easat-6274	13	27	their	their	PRON
easat-6274	13	28	operational	operational	ADJ
easat-6274	13	29	efficiency	efficiency	NOUN
easat-6274	13	30	and	and	CCONJ
easat-6274	13	31	customer	customer	NOUN
easat-6274	13	32	engagement	engagement	NOUN
easat-6274	13	33	through	through	ADP
easat-6274	13	34	social	social	ADJ
easat-6274	13	35	platforms	platform	NOUN
easat-6274	13	36	.	.	PUNCT
easat-6274	14	1	keywords	keyword	NOUN
easat-6274	14	2	:	:	PUNCT
easat-6274	14	3	delphi	delphi	NOUN
easat-6274	14	4	,	,	PUNCT
easat-6274	14	5	framework	framework	NOUN
easat-6274	14	6	,	,	PUNCT
easat-6274	14	7	social	social	ADJ
easat-6274	14	8	media	medium	NOUN
easat-6274	14	9	,	,	PUNCT
easat-6274	14	10	technology	technology	NOUN
easat-6274	14	11	-	-	PUNCT
easat-6274	14	12	organization	organization	NOUN
easat-6274	14	13	-	-	PUNCT
easat-6274	14	14	environment	environment	NOUN
easat-6274	14	15	.	.	PUNCT
easat-6274	15	1	1	1	X
easat-6274	15	2	.	.	X
easat-6274	15	3	introduction	introduction	NOUN
easat-6274	15	4	during	during	ADP
easat-6274	15	5	the	the	DET
easat-6274	15	6	past	past	ADJ
easat-6274	15	7	years	year	NOUN
easat-6274	15	8	the	the	DET
easat-6274	15	9	term	term	NOUN
easat-6274	15	10	social	social	ADJ
easat-6274	15	11	media	medium	NOUN
easat-6274	15	12	and	and	CCONJ
easat-6274	15	13	web	web	NOUN
easat-6274	15	14	2.0	2.0	NUM
easat-6274	15	15	became	become	VERB
easat-6274	15	16	so	so	ADV
easat-6274	15	17	popular	popular	ADJ
easat-6274	15	18	shielding	shielding	NOUN
easat-6274	15	19	the	the	DET
easat-6274	15	20	light	light	NOUN
easat-6274	15	21	on	on	ADP
easat-6274	15	22	blogs	blog	NOUN
easat-6274	15	23	,	,	PUNCT
easat-6274	15	24	microblogs	microblog	NOUN
easat-6274	15	25	,	,	PUNCT
easat-6274	15	26	twitter	twitter	NOUN
easat-6274	15	27	,	,	PUNCT
easat-6274	15	28	social	social	ADJ
easat-6274	15	29	networking	networking	NOUN
easat-6274	15	30	sites	site	NOUN
easat-6274	15	31	,	,	PUNCT
easat-6274	15	32	multimedia	multimedia	NOUN
easat-6274	15	33	sharing	sharing	NOUN
easat-6274	15	34	and	and	CCONJ
easat-6274	15	35	wikis	wiki	NOUN
easat-6274	15	36	.	.	PUNCT
easat-6274	16	1	social	social	ADJ
easat-6274	16	2	media	medium	NOUN
easat-6274	16	3	is	be	AUX
easat-6274	16	4	sometimes	sometimes	ADV
easat-6274	16	5	referred	refer	VERB
easat-6274	16	6	to	to	ADP
easat-6274	16	7	as	as	ADP
easat-6274	16	8	networked	networked	ADJ
easat-6274	16	9	information	information	NOUN
easat-6274	16	10	services	service	NOUN
easat-6274	16	11	that	that	PRON
easat-6274	16	12	emerged	emerge	VERB
easat-6274	16	13	during	during	ADP
easat-6274	16	14	the	the	DET
easat-6274	16	15	2000s	2000s	NUM
easat-6274	16	16	to	to	PART
easat-6274	16	17	support	support	VERB
easat-6274	16	18	social	social	ADJ
easat-6274	16	19	and	and	CCONJ
easat-6274	16	20	community	community	NOUN
easat-6274	16	21	interactions	interaction	NOUN
easat-6274	16	22	.	.	PUNCT
easat-6274	17	1	by	by	ADP
easat-6274	17	2	all	all	DET
easat-6274	17	3	means	mean	VERB
easat-6274	17	4	social	social	ADJ
easat-6274	17	5	media	medium	NOUN
easat-6274	17	6	tools	tool	NOUN
easat-6274	17	7	improve	improve	VERB
easat-6274	17	8	connection	connection	NOUN
easat-6274	17	9	,	,	PUNCT
easat-6274	17	10	increase	increase	VERB
easat-6274	17	11	awareness	awareness	NOUN
easat-6274	17	12	sharing	sharing	NOUN
easat-6274	17	13	and	and	CCONJ
easat-6274	17	14	collaborating	collaborate	VERB
easat-6274	17	15	information	information	NOUN
easat-6274	17	16	between	between	ADP
easat-6274	17	17	all	all	DET
easat-6274	17	18	people	people	NOUN
easat-6274	17	19	[	[	X
easat-6274	17	20	1	1	NUM
easat-6274	17	21	]	]	PUNCT
easat-6274	17	22	.	.	PUNCT
easat-6274	18	1	social	social	ADJ
easat-6274	18	2	media	medium	NOUN
easat-6274	18	3	rapid	rapid	ADJ
easat-6274	18	4	growth	growth	NOUN
easat-6274	18	5	by	by	ADP
easat-6274	18	6	having	have	VERB
easat-6274	18	7	customers	customer	NOUN
easat-6274	18	8	and	and	CCONJ
easat-6274	18	9	employees	employee	NOUN
easat-6274	18	10	using	use	VERB
easat-6274	18	11	it	it	PRON
easat-6274	18	12	on	on	ADP
easat-6274	18	13	a	a	DET
easat-6274	18	14	broad	broad	ADJ
easat-6274	18	15	scale	scale	NOUN
easat-6274	18	16	can	can	AUX
easat-6274	18	17	affect	affect	VERB
easat-6274	18	18	the	the	DET
easat-6274	18	19	organization	organization	NOUN
easat-6274	18	20	positively	positively	ADV
easat-6274	18	21	or	or	CCONJ
easat-6274	18	22	negatively	negatively	ADV
easat-6274	18	23	.	.	PUNCT
easat-6274	19	1	the	the	DET
easat-6274	19	2	idea	idea	NOUN
easat-6274	19	3	of	of	ADP
easat-6274	19	4	using	use	VERB
easat-6274	19	5	social	social	ADJ
easat-6274	19	6	media	medium	NOUN
easat-6274	19	7	in	in	ADP
easat-6274	19	8	an	an	DET
easat-6274	19	9	organization	organization	NOUN
easat-6274	19	10	is	be	AUX
easat-6274	19	11	not	not	PART
easat-6274	19	12	sufficient	sufficient	ADJ
easat-6274	19	13	enough	enough	ADV
easat-6274	19	14	while	while	SCONJ
easat-6274	19	15	the	the	DET
easat-6274	19	16	organization	organization	NOUN
easat-6274	19	17	needs	need	VERB
easat-6274	19	18	to	to	PART
easat-6274	19	19	use	use	VERB
easat-6274	19	20	a	a	DET
easat-6274	19	21	social	social	ADJ
easat-6274	19	22	media	medium	NOUN
easat-6274	19	23	strategy	strategy	NOUN
easat-6274	19	24	to	to	PART
easat-6274	19	25	reach	reach	VERB
easat-6274	19	26	maximum	maximum	ADJ
easat-6274	19	27	benefit	benefit	NOUN
easat-6274	19	28	[	[	X
easat-6274	19	29	2	2	NUM
easat-6274	19	30	]	]	PUNCT
easat-6274	19	31	.	.	PUNCT
easat-6274	20	1	there	there	PRON
easat-6274	20	2	is	be	VERB
easat-6274	20	3	no	no	DET
easat-6274	20	4	clearly	clearly	ADV
easat-6274	20	5	defined	define	VERB
easat-6274	20	6	framework	framework	NOUN
easat-6274	20	7	of	of	ADP
easat-6274	20	8	how	how	SCONJ
easat-6274	20	9	to	to	PART
easat-6274	20	10	implement	implement	VERB
easat-6274	20	11	social	social	ADJ
easat-6274	20	12	media	medium	NOUN
easat-6274	20	13	in	in	ADP
easat-6274	20	14	business	business	NOUN
easat-6274	20	15	organizations	organization	NOUN
easat-6274	20	16	.	.	PUNCT
easat-6274	21	1	some	some	DET
easat-6274	21	2	researchers	researcher	NOUN
easat-6274	21	3	gave	give	VERB
easat-6274	21	4	an	an	DET
easat-6274	21	5	overview	overview	NOUN
easat-6274	21	6	about	about	ADP
easat-6274	21	7	implementing	implement	VERB
easat-6274	21	8	social	social	ADJ
easat-6274	21	9	media	medium	NOUN
easat-6274	21	10	in	in	ADP
easat-6274	21	11	innovation	innovation	NOUN
easat-6274	21	12	,	,	PUNCT
easat-6274	21	13	marketing	marketing	NOUN
easat-6274	21	14	,	,	PUNCT
easat-6274	21	15	product	product	NOUN
easat-6274	21	16	development	development	NOUN
easat-6274	21	17	,	,	PUNCT
easat-6274	21	18	recruitment	recruitment	NOUN
easat-6274	21	19	and	and	CCONJ
easat-6274	21	20	selection	selection	NOUN
easat-6274	21	21	,	,	PUNCT
easat-6274	21	22	and	and	CCONJ
easat-6274	21	23	sales	sale	NOUN
easat-6274	21	24	.	.	PUNCT
easat-6274	22	1	nowadays	nowadays	ADV
easat-6274	22	2	,	,	PUNCT
easat-6274	22	3	social	social	ADJ
easat-6274	22	4	media	medium	NOUN
easat-6274	22	5	is	be	AUX
easat-6274	22	6	growing	grow	VERB
easat-6274	22	7	fast	fast	ADV
easat-6274	22	8	so	so	SCONJ
easat-6274	22	9	an	an	DET
easat-6274	22	10	organization	organization	NOUN
easat-6274	22	11	with	with	ADP
easat-6274	22	12	a	a	DET
easat-6274	22	13	social	social	ADJ
easat-6274	22	14	crm	crm	NOUN
easat-6274	22	15	system	system	NOUN
easat-6274	22	16	will	will	AUX
easat-6274	22	17	build	build	VERB
easat-6274	22	18	better	well	ADJ
easat-6274	22	19	relationships	relationship	NOUN
easat-6274	22	20	with	with	ADP
easat-6274	22	21	customers	customer	NOUN
easat-6274	22	22	[	[	X
easat-6274	22	23	3	3	NUM
easat-6274	22	24	-	-	SYM
easat-6274	22	25	5	5	NUM
easat-6274	22	26	]	]	PUNCT
easat-6274	22	27	growing	grow	VERB
easat-6274	22	28	and	and	CCONJ
easat-6274	22	29	gaining	gain	VERB
easat-6274	22	30	trust	trust	NOUN
easat-6274	22	31	and	and	CCONJ
easat-6274	22	32	confidence	confidence	NOUN
easat-6274	22	33	than	than	ADP
easat-6274	22	34	an	an	DET
easat-6274	22	35	organization	organization	NOUN
easat-6274	22	36	without	without	ADP
easat-6274	22	37	.	.	PUNCT
easat-6274	23	1	because	because	SCONJ
easat-6274	23	2	customers	customer	NOUN
easat-6274	23	3	are	be	AUX
easat-6274	23	4	exchanging	exchange	VERB
easat-6274	23	5	ideas	idea	NOUN
easat-6274	23	6	over	over	ADP
easat-6274	23	7	social	social	ADJ
easat-6274	23	8	networks	network	NOUN
easat-6274	23	9	so	so	SCONJ
easat-6274	23	10	it	it	PRON
easat-6274	23	11	will	will	AUX
easat-6274	23	12	be	be	AUX
easat-6274	23	13	very	very	ADV
easat-6274	23	14	good	good	ADJ
easat-6274	23	15	to	to	PART
easat-6274	23	16	be	be	AUX
easat-6274	23	17	used	use	VERB
easat-6274	23	18	by	by	ADP
easat-6274	23	19	the	the	DET
easat-6274	23	20	organizations	organization	NOUN
easat-6274	23	21	to	to	PART
easat-6274	23	22	create	create	VERB
easat-6274	23	23	products	product	NOUN
easat-6274	23	24	and	and	CCONJ
easat-6274	23	25	services	service	NOUN
easat-6274	23	26	that	that	PRON
easat-6274	23	27	satisfy	satisfy	VERB
easat-6274	23	28	better	well	ADJ
easat-6274	23	29	clients	client	NOUN
easat-6274	23	30	`	`	PART
easat-6274	23	31	needs	need	NOUN
easat-6274	23	32	and	and	CCONJ
easat-6274	23	33	build	build	VERB
easat-6274	23	34	a	a	DET
easat-6274	23	35	relationship	relationship	NOUN
easat-6274	23	36	between	between	ADP
easat-6274	23	37	customer	customer	NOUN
easat-6274	23	38	and	and	CCONJ
easat-6274	23	39	the	the	DET
easat-6274	23	40	company	company	NOUN
easat-6274	23	41	.	.	PUNCT
easat-6274	24	1	the	the	DET
easat-6274	24	2	main	main	ADJ
easat-6274	24	3	objectives	objective	NOUN
easat-6274	24	4	of	of	ADP
easat-6274	24	5	this	this	DET
easat-6274	24	6	paper	paper	NOUN
easat-6274	24	7	are	be	AUX
easat-6274	24	8	:	:	PUNCT
easat-6274	24	9	1362	1362	NUM
easat-6274	24	10	edelweiss	edelweiss	PROPN
easat-6274	24	11	applied	apply	VERB
easat-6274	24	12	science	science	NOUN
easat-6274	24	13	and	and	CCONJ
easat-6274	24	14	technology	technology	NOUN
easat-6274	24	15	issn	issn	PROPN
easat-6274	24	16	:	:	PUNCT
easat-6274	24	17	2576	2576	NUM
easat-6274	24	18	-	-	SYM
easat-6274	24	19	8484	8484	NUM
easat-6274	24	20	vol	vol	NOUN
easat-6274	24	21	.	.	PROPN
easat-6274	25	1	9	9	NUM
easat-6274	25	2	,	,	PUNCT
easat-6274	25	3	no	no	INTJ
easat-6274	25	4	.	.	NOUN
easat-6274	26	1	4	4	NUM
easat-6274	26	2	:	:	SYM
easat-6274	26	3	1361	1361	NUM
easat-6274	26	4	-	-	SYM
easat-6274	26	5	1376	1376	NUM
easat-6274	26	6	,	,	PUNCT
easat-6274	26	7	2025	2025	NUM
easat-6274	26	8	doi	doi	NOUN
easat-6274	26	9	:	:	PUNCT
easat-6274	26	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	26	11	©	©	PROPN
easat-6274	26	12	2025	2025	NUM
easat-6274	26	13	by	by	ADP
easat-6274	26	14	the	the	DET
easat-6274	26	15	authors	author	NOUN
easat-6274	26	16	;	;	PUNCT
easat-6274	26	17	licensee	licensee	PROPN
easat-6274	26	18	learning	learning	NOUN
easat-6274	26	19	gate	gate	NOUN
easat-6274	26	20	•	•	ADP
easat-6274	26	21	to	to	PART
easat-6274	26	22	extract	extract	VERB
easat-6274	26	23	the	the	DET
easat-6274	26	24	gap	gap	NOUN
easat-6274	26	25	using	use	VERB
easat-6274	26	26	literature	literature	NOUN
easat-6274	26	27	review	review	NOUN
easat-6274	26	28	method	method	NOUN
easat-6274	26	29	.	.	PUNCT
easat-6274	27	1	•	•	NOUN
easat-6274	27	2	to	to	PART
easat-6274	27	3	design	design	VERB
easat-6274	27	4	a	a	DET
easat-6274	27	5	well	well	ADV
easat-6274	27	6	explained	explain	VERB
easat-6274	27	7	framework	framework	NOUN
easat-6274	27	8	for	for	ADP
easat-6274	27	9	implementing	implement	VERB
easat-6274	27	10	social	social	ADJ
easat-6274	27	11	media	medium	NOUN
easat-6274	27	12	with	with	ADP
easat-6274	27	13	an	an	DET
easat-6274	27	14	organization	organization	NOUN
easat-6274	27	15	by	by	ADP
easat-6274	27	16	analyzing	analyze	VERB
easat-6274	27	17	how	how	SCONJ
easat-6274	27	18	it	it	PRON
easat-6274	27	19	can	can	AUX
easat-6274	27	20	be	be	AUX
easat-6274	27	21	used	use	VERB
easat-6274	27	22	and	and	CCONJ
easat-6274	27	23	implemented	implement	VERB
easat-6274	27	24	in	in	ADP
easat-6274	27	25	various	various	ADJ
easat-6274	27	26	organizational	organizational	ADJ
easat-6274	27	27	departments	department	NOUN
easat-6274	27	28	.	.	PUNCT
easat-6274	28	1	•	•	ADP
easat-6274	28	2	to	to	PART
easat-6274	28	3	evaluate	evaluate	VERB
easat-6274	28	4	this	this	DET
easat-6274	28	5	model	model	NOUN
easat-6274	28	6	using	use	VERB
easat-6274	28	7	a	a	DET
easat-6274	28	8	qualitative	qualitative	ADJ
easat-6274	28	9	research	research	NOUN
easat-6274	28	10	method	method	NOUN
easat-6274	28	11	on	on	ADP
easat-6274	28	12	a	a	DET
easat-6274	28	13	real	real	ADJ
easat-6274	28	14	-	-	PUNCT
easat-6274	28	15	life	life	NOUN
easat-6274	28	16	company	company	NOUN
easat-6274	28	17	.	.	PUNCT
easat-6274	29	1	•	•	NUM
easat-6274	29	2	to	to	PART
easat-6274	29	3	equip	equip	VERB
easat-6274	29	4	organizations	organization	NOUN
easat-6274	29	5	with	with	ADP
easat-6274	29	6	the	the	DET
easat-6274	29	7	tools	tool	NOUN
easat-6274	29	8	and	and	CCONJ
easat-6274	29	9	knowledge	knowledge	NOUN
easat-6274	29	10	to	to	PART
easat-6274	29	11	implement	implement	VERB
easat-6274	29	12	social	social	ADJ
easat-6274	29	13	media	medium	NOUN
easat-6274	29	14	strategically	strategically	ADV
easat-6274	29	15	,	,	PUNCT
easat-6274	29	16	fostering	foster	VERB
easat-6274	29	17	improved	improved	ADJ
easat-6274	29	18	efficiency	efficiency	NOUN
easat-6274	29	19	,	,	PUNCT
easat-6274	29	20	engagement	engagement	NOUN
easat-6274	29	21	,	,	PUNCT
easat-6274	29	22	and	and	CCONJ
easat-6274	29	23	innovation	innovation	NOUN
easat-6274	29	24	.	.	PUNCT
easat-6274	30	1	the	the	DET
easat-6274	30	2	structure	structure	NOUN
easat-6274	30	3	of	of	ADP
easat-6274	30	4	work	work	NOUN
easat-6274	30	5	will	will	AUX
easat-6274	30	6	be	be	AUX
easat-6274	30	7	continued	continue	VERB
easat-6274	30	8	into	into	ADP
easat-6274	30	9	6	6	NUM
easat-6274	30	10	main	main	ADJ
easat-6274	30	11	points	point	NOUN
easat-6274	30	12	as	as	SCONJ
easat-6274	30	13	follows	follow	VERB
easat-6274	30	14	:	:	PUNCT
easat-6274	30	15	section	section	NOUN
easat-6274	30	16	2	2	NUM
easat-6274	30	17	will	will	AUX
easat-6274	30	18	include	include	VERB
easat-6274	30	19	brief	brief	ADJ
easat-6274	30	20	overview	overview	NOUN
easat-6274	30	21	about	about	ADP
easat-6274	30	22	concept	concept	NOUN
easat-6274	30	23	of	of	ADP
easat-6274	30	24	social	social	ADJ
easat-6274	30	25	media	medium	NOUN
easat-6274	30	26	,	,	PUNCT
easat-6274	30	27	what	what	PRON
easat-6274	30	28	are	be	AUX
easat-6274	30	29	they	they	PRON
easat-6274	30	30	main	main	ADJ
easat-6274	30	31	types	type	NOUN
easat-6274	30	32	of	of	ADP
easat-6274	30	33	social	social	ADJ
easat-6274	30	34	media	medium	NOUN
easat-6274	30	35	used	use	VERB
easat-6274	30	36	in	in	ADP
easat-6274	30	37	organizations	organization	NOUN
easat-6274	30	38	,	,	PUNCT
easat-6274	30	39	and	and	CCONJ
easat-6274	30	40	explaining	explain	VERB
easat-6274	30	41	the	the	DET
easat-6274	30	42	social	social	ADJ
easat-6274	30	43	media	medium	NOUN
easat-6274	30	44	strategy	strategy	NOUN
easat-6274	30	45	framework	framework	NOUN
easat-6274	30	46	,	,	PUNCT
easat-6274	30	47	section	section	NOUN
easat-6274	30	48	3	3	NUM
easat-6274	30	49	will	will	AUX
easat-6274	30	50	include	include	VERB
easat-6274	30	51	the	the	DET
easat-6274	30	52	state	state	NOUN
easat-6274	30	53	of	of	ADP
easat-6274	30	54	the	the	DET
easat-6274	30	55	art	art	NOUN
easat-6274	30	56	where	where	SCONJ
easat-6274	30	57	different	different	ADJ
easat-6274	30	58	papers	paper	NOUN
easat-6274	30	59	will	will	AUX
easat-6274	30	60	be	be	AUX
easat-6274	30	61	presented	present	VERB
easat-6274	30	62	about	about	ADP
easat-6274	30	63	various	various	ADJ
easat-6274	30	64	frameworks	framework	NOUN
easat-6274	30	65	of	of	ADP
easat-6274	30	66	social	social	ADJ
easat-6274	30	67	media	medium	NOUN
easat-6274	30	68	as	as	ADP
easat-6274	30	69	in	in	ADP
easat-6274	30	70	innovation	innovation	NOUN
easat-6274	30	71	,	,	PUNCT
easat-6274	30	72	marketing	marketing	NOUN
easat-6274	30	73	,	,	PUNCT
easat-6274	30	74	new	new	ADJ
easat-6274	30	75	product	product	NOUN
easat-6274	30	76	development	development	NOUN
easat-6274	30	77	,	,	PUNCT
easat-6274	30	78	recruitment	recruitment	NOUN
easat-6274	30	79	and	and	CCONJ
easat-6274	30	80	selection	selection	NOUN
easat-6274	30	81	and	and	CCONJ
easat-6274	30	82	sales	sale	NOUN
easat-6274	30	83	.	.	PUNCT
easat-6274	31	1	as	as	ADV
easat-6274	31	2	well	well	ADV
easat-6274	31	3	as	as	ADP
easat-6274	31	4	a	a	DET
easat-6274	31	5	discussion	discussion	NOUN
easat-6274	31	6	or	or	CCONJ
easat-6274	31	7	review	review	NOUN
easat-6274	31	8	on	on	ADP
easat-6274	31	9	the	the	DET
easat-6274	31	10	papers	paper	NOUN
easat-6274	31	11	presented	present	VERB
easat-6274	31	12	.	.	PUNCT
easat-6274	32	1	finally	finally	ADV
easat-6274	32	2	presenting	present	VERB
easat-6274	32	3	the	the	DET
easat-6274	32	4	research	research	NOUN
easat-6274	32	5	gap	gap	NOUN
easat-6274	32	6	,	,	PUNCT
easat-6274	32	7	section	section	NOUN
easat-6274	32	8	4	4	NUM
easat-6274	32	9	will	will	AUX
easat-6274	32	10	include	include	VERB
easat-6274	32	11	the	the	DET
easat-6274	32	12	methodology	methodology	NOUN
easat-6274	32	13	,	,	PUNCT
easat-6274	32	14	section	section	NOUN
easat-6274	32	15	5	5	NUM
easat-6274	32	16	will	will	AUX
easat-6274	32	17	include	include	VERB
easat-6274	32	18	the	the	DET
easat-6274	32	19	conceptual	conceptual	ADJ
easat-6274	32	20	model	model	NOUN
easat-6274	32	21	,	,	PUNCT
easat-6274	32	22	section	section	NOUN
easat-6274	32	23	6	6	NUM
easat-6274	32	24	will	will	AUX
easat-6274	32	25	describe	describe	VERB
easat-6274	32	26	delphi	delphi	NOUN
easat-6274	32	27	method	method	NOUN
easat-6274	32	28	,	,	PUNCT
easat-6274	32	29	section7	section7	NOUN
easat-6274	32	30	will	will	AUX
easat-6274	32	31	include	include	VERB
easat-6274	32	32	the	the	DET
easat-6274	32	33	results	result	NOUN
easat-6274	32	34	and	and	CCONJ
easat-6274	32	35	desiccation	desiccation	NOUN
easat-6274	32	36	and	and	CCONJ
easat-6274	32	37	section	section	NOUN
easat-6274	32	38	8	8	NUM
easat-6274	32	39	will	will	AUX
easat-6274	32	40	be	be	AUX
easat-6274	32	41	the	the	DET
easat-6274	32	42	conclusion	conclusion	NOUN
easat-6274	32	43	.	.	PUNCT
easat-6274	33	1	2	2	X
easat-6274	33	2	.	.	X
easat-6274	33	3	literature	literature	NOUN
easat-6274	33	4	review	review	VERB
easat-6274	33	5	social	social	ADJ
easat-6274	33	6	media	medium	NOUN
easat-6274	33	7	is	be	AUX
easat-6274	33	8	explained	explain	VERB
easat-6274	33	9	as	as	ADP
easat-6274	33	10	any	any	DET
easat-6274	33	11	media	medium	NOUN
easat-6274	33	12	that	that	PRON
easat-6274	33	13	helps	help	VERB
easat-6274	33	14	incorporate	incorporate	VERB
easat-6274	33	15	innovation	innovation	NOUN
easat-6274	33	16	and	and	CCONJ
easat-6274	33	17	technology	technology	NOUN
easat-6274	33	18	into	into	ADP
easat-6274	33	19	the	the	DET
easat-6274	33	20	lives	life	NOUN
easat-6274	33	21	of	of	ADP
easat-6274	33	22	individuals	individual	NOUN
easat-6274	33	23	with	with	ADP
easat-6274	33	24	reaching	reach	VERB
easat-6274	33	25	the	the	DET
easat-6274	33	26	end	end	NOUN
easat-6274	33	27	goal	goal	NOUN
easat-6274	33	28	of	of	ADP
easat-6274	33	29	communication	communication	NOUN
easat-6274	33	30	.	.	PUNCT
easat-6274	34	1	while	while	SCONJ
easat-6274	34	2	numerous	numerous	ADJ
easat-6274	34	3	people	people	NOUN
easat-6274	34	4	view	view	VERB
easat-6274	34	5	it	it	PRON
easat-6274	34	6	applicable	applicable	ADJ
easat-6274	34	7	for	for	ADP
easat-6274	34	8	any	any	DET
easat-6274	34	9	pc	pc	NOUN
easat-6274	34	10	and	and	CCONJ
easat-6274	34	11	mobile	mobile	ADJ
easat-6274	34	12	innovation	innovation	NOUN
easat-6274	34	13	[	[	X
easat-6274	34	14	6	6	NUM
easat-6274	34	15	]	]	PUNCT
easat-6274	34	16	.	.	PUNCT
easat-6274	35	1	several	several	ADJ
easat-6274	35	2	definitions	definition	NOUN
easat-6274	35	3	are	be	AUX
easat-6274	35	4	proposed	propose	VERB
easat-6274	35	5	for	for	ADP
easat-6274	35	6	social	social	ADJ
easat-6274	35	7	media	medium	NOUN
easat-6274	35	8	.	.	PUNCT
easat-6274	36	1	[	[	X
easat-6274	36	2	7	7	X
easat-6274	36	3	]	]	SYM
easat-6274	36	4	defined	define	VERB
easat-6274	36	5	social	social	ADJ
easat-6274	36	6	media	medium	NOUN
easat-6274	36	7	as	as	ADP
easat-6274	36	8	“	"	PUNCT
easat-6274	36	9	a	a	DET
easat-6274	36	10	group	group	NOUN
easat-6274	36	11	of	of	ADP
easat-6274	36	12	internet	internet	NOUN
easat-6274	36	13	-	-	PUNCT
easat-6274	36	14	based	base	VERB
easat-6274	36	15	applications	application	NOUN
easat-6274	36	16	that	that	PRON
easat-6274	36	17	build	build	VERB
easat-6274	36	18	on	on	ADP
easat-6274	36	19	the	the	DET
easat-6274	36	20	ideological	ideological	ADJ
easat-6274	36	21	and	and	CCONJ
easat-6274	36	22	technological	technological	ADJ
easat-6274	36	23	foundations	foundation	NOUN
easat-6274	36	24	of	of	ADP
easat-6274	36	25	web	web	NOUN
easat-6274	36	26	2.0	2.0	NUM
easat-6274	36	27	,	,	PUNCT
easat-6274	36	28	and	and	CCONJ
easat-6274	36	29	that	that	PRON
easat-6274	36	30	allow	allow	VERB
easat-6274	36	31	the	the	DET
easat-6274	36	32	creation	creation	NOUN
easat-6274	36	33	and	and	CCONJ
easat-6274	36	34	exchange	exchange	NOUN
easat-6274	36	35	of	of	ADP
easat-6274	36	36	user	user	NOUN
easat-6274	36	37	generated	generate	VERB
easat-6274	36	38	content	content	NOUN
easat-6274	36	39	”	"	PUNCT
easat-6274	36	40	.	.	PUNCT
easat-6274	37	1	in	in	ADP
easat-6274	37	2	addition	addition	NOUN
easat-6274	37	3	,	,	PUNCT
easat-6274	37	4	kietzmann	kietzmann	PROPN
easat-6274	37	5	,	,	PUNCT
easat-6274	37	6	et	et	PROPN
easat-6274	37	7	al	al	PROPN
easat-6274	37	8	.	.	PUNCT
easat-6274	38	1	[	[	X
easat-6274	38	2	8	8	NUM
easat-6274	38	3	]	]	X
easat-6274	38	4	state	state	NOUN
easat-6274	38	5	that	that	SCONJ
easat-6274	38	6	“	"	PUNCT
easat-6274	38	7	social	social	ADJ
easat-6274	38	8	media	medium	NOUN
easat-6274	38	9	employ	employ	VERB
easat-6274	38	10	mobile	mobile	ADJ
easat-6274	38	11	and	and	CCONJ
easat-6274	38	12	web	web	NOUN
easat-6274	38	13	-	-	PUNCT
easat-6274	38	14	based	base	VERB
easat-6274	38	15	technologies	technology	NOUN
easat-6274	38	16	to	to	PART
easat-6274	38	17	create	create	VERB
easat-6274	38	18	highly	highly	ADV
easat-6274	38	19	interactive	interactive	ADJ
easat-6274	38	20	platforms	platform	NOUN
easat-6274	38	21	via	via	ADP
easat-6274	38	22	which	which	PRON
easat-6274	38	23	individuals	individual	NOUN
easat-6274	38	24	and	and	CCONJ
easat-6274	38	25	communities	community	NOUN
easat-6274	38	26	share	share	VERB
easat-6274	38	27	,	,	PUNCT
easat-6274	38	28	co	co	VERB
easat-6274	38	29	-	-	VERB
easat-6274	38	30	create	create	ADJ
easat-6274	38	31	,	,	PUNCT
easat-6274	38	32	discuss	discuss	VERB
easat-6274	38	33	,	,	PUNCT
easat-6274	38	34	and	and	CCONJ
easat-6274	38	35	modify	modify	VERB
easat-6274	38	36	user	user	NOUN
easat-6274	38	37	-	-	PUNCT
easat-6274	38	38	generated	generate	VERB
easat-6274	38	39	content	content	NOUN
easat-6274	38	40	”	"	PUNCT
easat-6274	38	41	.	.	PUNCT
easat-6274	39	1	finally	finally	ADV
easat-6274	39	2	werder	werder	PROPN
easat-6274	39	3	,	,	PUNCT
easat-6274	39	4	et	et	PROPN
easat-6274	39	5	al	al	PROPN
easat-6274	39	6	.	.	PUNCT
easat-6274	40	1	[	[	X
easat-6274	40	2	9	9	NUM
easat-6274	40	3	]	]	SYM
easat-6274	40	4	defined	define	VERB
easat-6274	40	5	social	social	ADJ
easat-6274	40	6	media	medium	NOUN
easat-6274	40	7	as	as	ADP
easat-6274	40	8	“	"	PUNCT
easat-6274	40	9	a	a	DET
easat-6274	40	10	group	group	NOUN
easat-6274	40	11	of	of	ADP
easat-6274	40	12	internet	internet	NOUN
easat-6274	40	13	-	-	PUNCT
easat-6274	40	14	based	base	VERB
easat-6274	40	15	applications	application	NOUN
easat-6274	40	16	that	that	PRON
easat-6274	40	17	build	build	VERB
easat-6274	40	18	on	on	ADP
easat-6274	40	19	the	the	DET
easat-6274	40	20	ideological	ideological	ADJ
easat-6274	40	21	and	and	CCONJ
easat-6274	40	22	technological	technological	ADJ
easat-6274	40	23	foundations	foundation	NOUN
easat-6274	40	24	of	of	ADP
easat-6274	40	25	web	web	NOUN
easat-6274	40	26	2.0	2.0	NUM
easat-6274	40	27	,	,	PUNCT
easat-6274	40	28	and	and	CCONJ
easat-6274	40	29	that	that	PRON
easat-6274	40	30	allow	allow	VERB
easat-6274	40	31	the	the	DET
easat-6274	40	32	creation	creation	NOUN
easat-6274	40	33	and	and	CCONJ
easat-6274	40	34	exchange	exchange	NOUN
easat-6274	40	35	of	of	ADP
easat-6274	40	36	user	user	NOUN
easat-6274	40	37	generated	generate	VERB
easat-6274	40	38	content	content	NOUN
easat-6274	40	39	”	"	PUNCT
easat-6274	40	40	obar	obar	NOUN
easat-6274	40	41	and	and	CCONJ
easat-6274	40	42	wildman	wildman	PROPN
easat-6274	40	43	[	[	X
easat-6274	40	44	10	10	NUM
easat-6274	40	45	]	]	PUNCT
easat-6274	40	46	.	.	PUNCT
easat-6274	41	1	stated	state	VERB
easat-6274	41	2	that	that	SCONJ
easat-6274	41	3	social	social	ADJ
easat-6274	41	4	media	medium	NOUN
easat-6274	41	5	is	be	AUX
easat-6274	41	6	evolving	evolve	VERB
easat-6274	41	7	so	so	ADV
easat-6274	41	8	fast	fast	ADV
easat-6274	41	9	that	that	SCONJ
easat-6274	41	10	ca	can	AUX
easat-6274	41	11	nt	not	PART
easat-6274	41	12	state	state	VERB
easat-6274	41	13	a	a	DET
easat-6274	41	14	clear	clear	ADJ
easat-6274	41	15	definition	definition	NOUN
easat-6274	41	16	about	about	ADP
easat-6274	41	17	the	the	DET
easat-6274	41	18	concept	concept	NOUN
easat-6274	41	19	.	.	PUNCT
easat-6274	42	1	social	social	ADJ
easat-6274	42	2	media	medium	NOUN
easat-6274	42	3	technologies	technology	NOUN
easat-6274	42	4	cover	cover	VERB
easat-6274	42	5	a	a	DET
easat-6274	42	6	wide	wide	ADJ
easat-6274	42	7	range	range	NOUN
easat-6274	42	8	of	of	ADP
easat-6274	42	9	mobile	mobile	NOUN
easat-6274	42	10	based	base	VERB
easat-6274	42	11	platforms	platform	NOUN
easat-6274	42	12	and	and	CCONJ
easat-6274	42	13	pc	pc	NOUN
easat-6274	42	14	that	that	PRON
easat-6274	42	15	are	be	AUX
easat-6274	42	16	continuously	continuously	ADV
easat-6274	42	17	developed	develop	VERB
easat-6274	42	18	,	,	PUNCT
easat-6274	42	19	launched	launch	VERB
easat-6274	42	20	and	and	CCONJ
easat-6274	42	21	re	re	VERB
easat-6274	42	22	-	-	VERB
easat-6274	42	23	launched	launch	VERB
easat-6274	42	24	every	every	DET
easat-6274	42	25	day	day	NOUN
easat-6274	42	26	.	.	PUNCT
easat-6274	43	1	social	social	ADJ
easat-6274	43	2	media	medium	NOUN
easat-6274	43	3	enhanced	enhance	VERB
easat-6274	43	4	the	the	DET
easat-6274	43	5	opportunity	opportunity	NOUN
easat-6274	43	6	for	for	SCONJ
easat-6274	43	7	the	the	DET
easat-6274	43	8	customers	customer	NOUN
easat-6274	43	9	to	to	PART
easat-6274	43	10	engage	engage	VERB
easat-6274	43	11	in	in	ADP
easat-6274	43	12	social	social	ADJ
easat-6274	43	13	relations	relation	NOUN
easat-6274	43	14	via	via	ADP
easat-6274	43	15	the	the	DET
easat-6274	43	16	internet	internet	NOUN
easat-6274	43	17	[	[	X
easat-6274	43	18	10	10	NUM
easat-6274	43	19	]	]	PUNCT
easat-6274	43	20	.	.	PUNCT
easat-6274	44	1	the	the	DET
easat-6274	44	2	web	web	NOUN
easat-6274	44	3	is	be	AUX
easat-6274	44	4	generally	generally	ADV
easat-6274	44	5	accessible	accessible	ADJ
easat-6274	44	6	so	so	SCONJ
easat-6274	44	7	this	this	PRON
easat-6274	44	8	gave	give	VERB
easat-6274	44	9	the	the	DET
easat-6274	44	10	ability	ability	NOUN
easat-6274	44	11	to	to	ADP
easat-6274	44	12	the	the	DET
easat-6274	44	13	people	people	NOUN
easat-6274	44	14	to	to	PART
easat-6274	44	15	use	use	VERB
easat-6274	44	16	facebook	facebook	NOUN
easat-6274	44	17	and	and	CCONJ
easat-6274	44	18	twitter	twitter	NOUN
easat-6274	44	19	(	(	PUNCT
easat-6274	44	20	web	web	NOUN
easat-6274	44	21	based	base	VERB
easat-6274	44	22	social	social	ADJ
easat-6274	44	23	networking	networking	NOUN
easat-6274	44	24	)	)	PUNCT
easat-6274	44	25	to	to	PART
easat-6274	44	26	interact	interact	VERB
easat-6274	44	27	with	with	ADP
easat-6274	44	28	no	no	DET
easat-6274	44	29	physical	physical	ADJ
easat-6274	44	30	gathering	gathering	NOUN
easat-6274	44	31	.	.	PUNCT
easat-6274	45	1	online	online	ADJ
easat-6274	45	2	groups	group	NOUN
easat-6274	45	3	and	and	CCONJ
easat-6274	45	4	social	social	ADJ
easat-6274	45	5	networking	network	VERB
easat-6274	45	6	sites	site	NOUN
easat-6274	45	7	(	(	PUNCT
easat-6274	45	8	snss	sns	NOUN
easat-6274	45	9	)	)	PUNCT
easat-6274	45	10	are	be	AUX
easat-6274	45	11	very	very	ADV
easat-6274	45	12	successful	successful	ADJ
easat-6274	45	13	web	web	NOUN
easat-6274	45	14	innovations	innovation	NOUN
easat-6274	45	15	for	for	ADP
easat-6274	45	16	social	social	ADJ
easat-6274	45	17	collaborations	collaboration	NOUN
easat-6274	45	18	and	and	CCONJ
easat-6274	45	19	sharing	share	VERB
easat-6274	45	20	data	datum	NOUN
easat-6274	45	21	easily	easily	ADV
easat-6274	45	22	[	[	X
easat-6274	45	23	11	11	NUM
easat-6274	45	24	]	]	PUNCT
easat-6274	45	25	.	.	PUNCT
easat-6274	46	1	social	social	ADJ
easat-6274	46	2	media	medium	NOUN
easat-6274	46	3	interaction	interaction	NOUN
easat-6274	46	4	is	be	AUX
easat-6274	46	5	a	a	DET
easat-6274	46	6	brand	brand	NOUN
easat-6274	46	7	-	-	PUNCT
easat-6274	46	8	related	relate	VERB
easat-6274	46	9	communication	communication	NOUN
easat-6274	46	10	between	between	ADP
easat-6274	46	11	companies	company	NOUN
easat-6274	46	12	and	and	CCONJ
easat-6274	46	13	consumers	consumer	NOUN
easat-6274	46	14	and	and	CCONJ
easat-6274	46	15	between	between	ADP
easat-6274	46	16	customers	customer	NOUN
easat-6274	46	17	via	via	ADP
easat-6274	46	18	organization	organization	NOUN
easat-6274	46	19	of	of	ADP
easat-6274	46	20	social	social	ADJ
easat-6274	46	21	media	medium	NOUN
easat-6274	46	22	channels	channel	NOUN
easat-6274	46	23	such	such	ADJ
easat-6274	46	24	as	as	ADP
easat-6274	46	25	brand	brand	NOUN
easat-6274	46	26	pages	page	NOUN
easat-6274	46	27	[	[	X
easat-6274	46	28	12	12	NUM
easat-6274	46	29	]	]	PUNCT
easat-6274	46	30	.	.	PUNCT
easat-6274	47	1	social	social	ADJ
easat-6274	47	2	networking	network	VERB
easat-6274	47	3	sites	site	NOUN
easat-6274	47	4	such	such	ADJ
easat-6274	47	5	as	as	ADP
easat-6274	47	6	facebook	facebook	NOUN
easat-6274	47	7	,	,	PUNCT
easat-6274	47	8	youtube	youtube	NOUN
easat-6274	47	9	and	and	CCONJ
easat-6274	47	10	twitter	twitter	NOUN
easat-6274	47	11	are	be	AUX
easat-6274	47	12	highly	highly	ADV
easat-6274	47	13	important	important	ADJ
easat-6274	47	14	in	in	ADP
easat-6274	47	15	consumers	consumer	NOUN
easat-6274	47	16	’	'	PUNCT
easat-6274	47	17	lives	live	VERB
easat-6274	47	18	and	and	CCONJ
easat-6274	47	19	impact	impact	VERB
easat-6274	47	20	their	their	PRON
easat-6274	47	21	habits	habit	NOUN
easat-6274	47	22	.	.	PUNCT
easat-6274	48	1	social	social	ADJ
easat-6274	48	2	media	medium	NOUN
easat-6274	48	3	and	and	CCONJ
easat-6274	48	4	social	social	ADJ
easat-6274	48	5	media	medium	NOUN
easat-6274	48	6	devices	device	NOUN
easat-6274	48	7	express	express	VERB
easat-6274	48	8	a	a	DET
easat-6274	48	9	set	set	NOUN
easat-6274	48	10	of	of	ADP
easat-6274	48	11	web	web	NOUN
easat-6274	48	12	based	base	VERB
easat-6274	48	13	devices	device	NOUN
easat-6274	48	14	for	for	ADP
easat-6274	48	15	sharing	share	VERB
easat-6274	48	16	and	and	CCONJ
easat-6274	48	17	examining	examine	VERB
easat-6274	48	18	data	datum	NOUN
easat-6274	48	19	that	that	PRON
easat-6274	48	20	coordinate	coordinate	VERB
easat-6274	48	21	innovation	innovation	NOUN
easat-6274	48	22	and	and	CCONJ
easat-6274	48	23	social	social	ADJ
easat-6274	48	24	association	association	NOUN
easat-6274	48	25	[	[	X
easat-6274	48	26	13	13	NUM
easat-6274	48	27	]	]	PUNCT
easat-6274	48	28	.	.	PUNCT
easat-6274	49	1	using	use	VERB
easat-6274	49	2	the	the	DET
easat-6274	49	3	previously	previously	ADV
easat-6274	49	4	mentioned	mention	VERB
easat-6274	49	5	social	social	ADJ
easat-6274	49	6	networking	networking	NOUN
easat-6274	49	7	sites	site	NOUN
easat-6274	49	8	business	business	NOUN
easat-6274	49	9	express	express	VERB
easat-6274	49	10	their	their	PRON
easat-6274	49	11	encounters	encounter	NOUN
easat-6274	49	12	whether	whether	SCONJ
easat-6274	49	13	positive	positive	ADJ
easat-6274	49	14	alternately	alternately	ADV
easat-6274	49	15	negative	negative	ADJ
easat-6274	49	16	.	.	PUNCT
easat-6274	50	1	a	a	DET
easat-6274	50	2	lot	lot	NOUN
easat-6274	50	3	of	of	ADP
easat-6274	50	4	social	social	ADJ
easat-6274	50	5	network	network	NOUN
easat-6274	50	6	websites	website	NOUN
easat-6274	50	7	give	give	VERB
easat-6274	50	8	access	access	NOUN
easat-6274	50	9	to	to	ADP
easat-6274	50	10	the	the	DET
easat-6274	50	11	users	user	NOUN
easat-6274	50	12	to	to	PART
easat-6274	50	13	create	create	VERB
easat-6274	50	14	and	and	CCONJ
easat-6274	50	15	join	join	VERB
easat-6274	50	16	groups	group	NOUN
easat-6274	50	17	.	.	PUNCT
easat-6274	51	1	groups	group	NOUN
easat-6274	51	2	are	be	AUX
easat-6274	51	3	created	create	VERB
easat-6274	51	4	for	for	ADP
easat-6274	51	5	common	common	ADJ
easat-6274	51	6	interests	interest	NOUN
easat-6274	51	7	between	between	ADP
easat-6274	51	8	the	the	DET
easat-6274	51	9	users	user	NOUN
easat-6274	51	10	and	and	CCONJ
easat-6274	51	11	also	also	ADV
easat-6274	51	12	the	the	DET
easat-6274	51	13	users	user	NOUN
easat-6274	51	14	can	can	AUX
easat-6274	51	15	post	post	VERB
easat-6274	51	16	messages	message	NOUN
easat-6274	51	17	,	,	PUNCT
easat-6274	51	18	photos	photo	NOUN
easat-6274	51	19	or	or	CCONJ
easat-6274	51	20	videos	video	NOUN
easat-6274	51	21	.	.	PUNCT
easat-6274	52	1	some	some	DET
easat-6274	52	2	groups	group	NOUN
easat-6274	52	3	may	may	AUX
easat-6274	52	4	be	be	AUX
easat-6274	52	5	controlled	control	VERB
easat-6274	52	6	by	by	ADP
easat-6274	52	7	a	a	DET
easat-6274	52	8	user	user	NOUN
easat-6274	52	9	,	,	PUNCT
easat-6274	52	10	who	who	PRON
easat-6274	52	11	allows	allow	VERB
easat-6274	52	12	people	people	NOUN
easat-6274	52	13	to	to	PART
easat-6274	52	14	join	join	VERB
easat-6274	52	15	and	and	CCONJ
easat-6274	52	16	monitors	monitor	VERB
easat-6274	52	17	the	the	DET
easat-6274	52	18	content	content	NOUN
easat-6274	52	19	shared	share	VERB
easat-6274	52	20	on	on	ADP
easat-6274	52	21	the	the	DET
easat-6274	52	22	group	group	NOUN
easat-6274	52	23	,	,	PUNCT
easat-6274	52	24	however	however	ADV
easat-6274	52	25	,	,	PUNCT
easat-6274	52	26	other	other	ADJ
easat-6274	52	27	groups	group	NOUN
easat-6274	52	28	are	be	AUX
easat-6274	52	29	public	public	ADJ
easat-6274	52	30	and	and	CCONJ
easat-6274	52	31	available	available	ADJ
easat-6274	52	32	to	to	ADP
easat-6274	52	33	all	all	DET
easat-6274	52	34	users	user	NOUN
easat-6274	52	35	to	to	PART
easat-6274	52	36	join	join	VERB
easat-6274	52	37	and	and	CCONJ
easat-6274	52	38	participate	participate	VERB
easat-6274	52	39	in	in	ADP
easat-6274	52	40	it	it	PRON
easat-6274	52	41	freely	freely	ADV
easat-6274	52	42	[	[	X
easat-6274	52	43	14	14	NUM
easat-6274	52	44	]	]	PUNCT
easat-6274	52	45	.	.	PUNCT
easat-6274	53	1	to	to	PART
easat-6274	53	2	sum	sum	VERB
easat-6274	53	3	up	up	ADP
easat-6274	53	4	,	,	PUNCT
easat-6274	53	5	utilizing	utilize	VERB
easat-6274	53	6	social	social	ADJ
easat-6274	53	7	media	medium	NOUN
easat-6274	53	8	is	be	AUX
easat-6274	53	9	diverse	diverse	ADJ
easat-6274	53	10	for	for	ADP
easat-6274	53	11	clients	client	NOUN
easat-6274	53	12	and	and	CCONJ
easat-6274	53	13	business	business	NOUN
easat-6274	53	14	.	.	PUNCT
easat-6274	54	1	on	on	ADP
easat-6274	54	2	one	one	NUM
easat-6274	54	3	hand	hand	NOUN
easat-6274	54	4	,	,	PUNCT
easat-6274	54	5	it	it	PRON
easat-6274	54	6	does	do	AUX
easat-6274	54	7	n't	not	PART
easat-6274	54	8	seek	seek	VERB
easat-6274	54	9	to	to	PART
easat-6274	54	10	replace	replace	VERB
easat-6274	54	11	messages	message	NOUN
easat-6274	54	12	,	,	PUNCT
easat-6274	54	13	calls	call	NOUN
easat-6274	54	14	,	,	PUNCT
easat-6274	54	15	and	and	CCONJ
easat-6274	54	16	emails	email	NOUN
easat-6274	54	17	or	or	CCONJ
easat-6274	54	18	even	even	ADV
easat-6274	54	19	.	.	PUNCT
easat-6274	55	1	on	on	ADP
easat-6274	55	2	the	the	DET
easat-6274	55	3	other	other	ADJ
easat-6274	55	4	hand	hand	NOUN
easat-6274	55	5	,	,	PUNCT
easat-6274	55	6	social	social	ADJ
easat-6274	55	7	media	medium	NOUN
easat-6274	55	8	tries	try	VERB
easat-6274	55	9	to	to	PART
easat-6274	55	10	increase	increase	VERB
easat-6274	55	11	the	the	DET
easat-6274	55	12	value	value	NOUN
easat-6274	55	13	of	of	ADP
easat-6274	55	14	the	the	DET
easat-6274	55	15	association	association	NOUN
easat-6274	55	16	between	between	ADP
easat-6274	55	17	the	the	DET
easat-6274	55	18	client	client	NOUN
easat-6274	55	19	and	and	CCONJ
easat-6274	55	20	the	the	DET
easat-6274	55	21	business	business	NOUN
easat-6274	55	22	.	.	PUNCT
easat-6274	56	1	social	social	ADJ
easat-6274	56	2	media	medium	NOUN
easat-6274	56	3	has	have	VERB
easat-6274	56	4	many	many	ADJ
easat-6274	56	5	types	type	NOUN
easat-6274	56	6	,	,	PUNCT
easat-6274	56	7	however	however	ADV
easat-6274	56	8	,	,	PUNCT
easat-6274	56	9	this	this	DET
easat-6274	56	10	literature	literature	NOUN
easat-6274	56	11	review	review	NOUN
easat-6274	56	12	is	be	AUX
easat-6274	56	13	only	only	ADV
easat-6274	56	14	going	go	VERB
easat-6274	56	15	to	to	PART
easat-6274	56	16	focus	focus	VERB
easat-6274	56	17	on	on	ADP
easat-6274	56	18	some	some	PRON
easat-6274	56	19	of	of	ADP
easat-6274	56	20	these	these	DET
easat-6274	56	21	social	social	ADJ
easat-6274	56	22	media	medium	NOUN
easat-6274	56	23	types	type	NOUN
easat-6274	56	24	.	.	PUNCT
easat-6274	57	1	as	as	ADP
easat-6274	57	2	virtual	virtual	ADJ
easat-6274	57	3	communities	community	NOUN
easat-6274	57	4	,	,	PUNCT
easat-6274	57	5	social	social	ADJ
easat-6274	57	6	commerce	commerce	NOUN
easat-6274	57	7	,	,	PUNCT
easat-6274	57	8	and	and	CCONJ
easat-6274	57	9	enterprise	enterprise	NOUN
easat-6274	57	10	2.0	2.0	NUM
easat-6274	57	11	.	.	PUNCT
easat-6274	57	12	1363	1363	NUM
easat-6274	57	13	edelweiss	edelweiss	PROPN
easat-6274	57	14	applied	apply	VERB
easat-6274	57	15	science	science	NOUN
easat-6274	57	16	and	and	CCONJ
easat-6274	57	17	technology	technology	NOUN
easat-6274	57	18	issn	issn	PROPN
easat-6274	57	19	:	:	PUNCT
easat-6274	57	20	2576	2576	NUM
easat-6274	57	21	-	-	SYM
easat-6274	57	22	8484	8484	NUM
easat-6274	57	23	vol	vol	NOUN
easat-6274	57	24	.	.	PROPN
easat-6274	58	1	9	9	NUM
easat-6274	58	2	,	,	PUNCT
easat-6274	58	3	no	no	INTJ
easat-6274	58	4	.	.	NOUN
easat-6274	59	1	4	4	NUM
easat-6274	59	2	:	:	SYM
easat-6274	59	3	1361	1361	NUM
easat-6274	59	4	-	-	SYM
easat-6274	59	5	1376	1376	NUM
easat-6274	59	6	,	,	PUNCT
easat-6274	59	7	2025	2025	NUM
easat-6274	59	8	doi	doi	NOUN
easat-6274	59	9	:	:	PUNCT
easat-6274	59	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	59	11	©	©	PROPN
easat-6274	59	12	2025	2025	NUM
easat-6274	59	13	by	by	ADP
easat-6274	59	14	the	the	DET
easat-6274	59	15	authors	author	NOUN
easat-6274	59	16	;	;	PUNCT
easat-6274	59	17	licensee	licensee	PROPN
easat-6274	59	18	learning	learning	NOUN
easat-6274	59	19	gate	gate	VERB
easat-6274	59	20	the	the	DET
easat-6274	59	21	virtual	virtual	ADJ
easat-6274	59	22	communities	community	NOUN
easat-6274	59	23	are	be	AUX
easat-6274	59	24	social	social	ADJ
easat-6274	59	25	network	network	NOUN
easat-6274	59	26	of	of	ADP
easat-6274	59	27	individuals	individual	NOUN
easat-6274	59	28	who	who	PRON
easat-6274	59	29	connect	connect	VERB
easat-6274	59	30	using	use	VERB
easat-6274	59	31	social	social	ADJ
easat-6274	59	32	media	medium	NOUN
easat-6274	59	33	as	as	ADP
easat-6274	59	34	online	online	ADJ
easat-6274	59	35	communities	community	NOUN
easat-6274	59	36	that	that	PRON
easat-6274	59	37	have	have	VERB
easat-6274	59	38	mutual	mutual	ADJ
easat-6274	59	39	interests	interest	NOUN
easat-6274	59	40	.	.	PUNCT
easat-6274	60	1	social	social	ADJ
easat-6274	60	2	media	medium	NOUN
easat-6274	60	3	consists	consist	VERB
easat-6274	60	4	of	of	ADP
easat-6274	60	5	several	several	ADJ
easat-6274	60	6	technologies	technology	NOUN
easat-6274	60	7	and	and	CCONJ
easat-6274	60	8	applications	application	NOUN
easat-6274	60	9	that	that	PRON
easat-6274	60	10	users	user	NOUN
easat-6274	60	11	utilize	utilize	VERB
easat-6274	60	12	freely	freely	ADV
easat-6274	60	13	.	.	PUNCT
easat-6274	61	1	these	these	DET
easat-6274	61	2	applications	application	NOUN
easat-6274	61	3	include	include	VERB
easat-6274	61	4	social	social	ADJ
easat-6274	61	5	networking	network	VERB
easat-6274	61	6	sites	site	NOUN
easat-6274	61	7	as	as	ADP
easat-6274	61	8	facebook	facebook	NOUN
easat-6274	61	9	,	,	PUNCT
easat-6274	61	10	microblogging	microblogge	VERB
easat-6274	61	11	as	as	ADP
easat-6274	61	12	twitter	twitter	NOUN
easat-6274	61	13	,	,	PUNCT
easat-6274	61	14	multimedia	multimedia	NOUN
easat-6274	61	15	sharing	sharing	NOUN
easat-6274	61	16	as	as	ADP
easat-6274	61	17	youtube	youtube	NOUN
easat-6274	61	18	,	,	PUNCT
easat-6274	61	19	collaboration	collaboration	NOUN
easat-6274	61	20	tools	tool	NOUN
easat-6274	61	21	as	as	ADP
easat-6274	61	22	wiki	wiki	PROPN
easat-6274	61	23	government	government	NOUN
easat-6274	61	24	and	and	CCONJ
easat-6274	61	25	content	content	NOUN
easat-6274	61	26	syndication	syndication	NOUN
easat-6274	61	27	(	(	PUNCT
easat-6274	61	28	rss	rss	NOUN
easat-6274	61	29	)	)	PUNCT
easat-6274	61	30	.	.	PUNCT
easat-6274	62	1	as	as	SCONJ
easat-6274	62	2	linkedin	linkedin	PROPN
easat-6274	62	3	,	,	PUNCT
easat-6274	62	4	myspace	myspace	PROPN
easat-6274	62	5	and	and	CCONJ
easat-6274	62	6	facebook	facebook	PROPN
easat-6274	62	7	allows	allow	VERB
easat-6274	62	8	a	a	DET
easat-6274	62	9	person	person	NOUN
easat-6274	62	10	to	to	PART
easat-6274	62	11	create	create	VERB
easat-6274	62	12	a	a	DET
easat-6274	62	13	public	public	ADJ
easat-6274	62	14	or	or	CCONJ
easat-6274	62	15	semipublic	semipublic	ADJ
easat-6274	62	16	profile	profile	NOUN
easat-6274	62	17	to	to	PART
easat-6274	62	18	share	share	VERB
easat-6274	62	19	with	with	ADP
easat-6274	62	20	others	other	NOUN
easat-6274	62	21	.	.	PUNCT
easat-6274	63	1	social	social	ADJ
easat-6274	63	2	networking	network	VERB
easat-6274	63	3	services	service	NOUN
easat-6274	63	4	can	can	AUX
easat-6274	63	5	be	be	AUX
easat-6274	63	6	used	use	VERB
easat-6274	63	7	to	to	PART
easat-6274	63	8	manage	manage	VERB
easat-6274	63	9	professional	professional	ADJ
easat-6274	63	10	relationships	relationship	NOUN
easat-6274	63	11	,	,	PUNCT
easat-6274	63	12	personal	personal	ADJ
easat-6274	63	13	social	social	ADJ
easat-6274	63	14	networks	network	NOUN
easat-6274	63	15	or	or	CCONJ
easat-6274	63	16	for	for	ADP
easat-6274	63	17	communities	community	NOUN
easat-6274	63	18	of	of	ADP
easat-6274	63	19	interest	interest	NOUN
easat-6274	63	20	.	.	PUNCT
easat-6274	64	1	in	in	ADP
easat-6274	64	2	2007	2007	NUM
easat-6274	64	3	ibm	ibm	PROPN
easat-6274	64	4	was	be	AUX
easat-6274	64	5	the	the	DET
easat-6274	64	6	first	first	ADJ
easat-6274	64	7	to	to	PART
easat-6274	64	8	deploy	deploy	VERB
easat-6274	64	9	the	the	DET
easat-6274	64	10	social	social	ADJ
easat-6274	64	11	network	network	NOUN
easat-6274	64	12	beehive	beehive	NOUN
easat-6274	64	13	was	be	AUX
easat-6274	64	14	trying	try	VERB
easat-6274	64	15	to	to	PART
easat-6274	64	16	encourage	encourage	VERB
easat-6274	64	17	employees	employee	NOUN
easat-6274	64	18	to	to	PART
easat-6274	64	19	express	express	VERB
easat-6274	64	20	themselves	themselves	PRON
easat-6274	64	21	freely	freely	ADV
easat-6274	64	22	and	and	CCONJ
easat-6274	64	23	more	more	ADJ
easat-6274	64	24	connect	connect	VERB
easat-6274	64	25	with	with	ADP
easat-6274	64	26	others	other	NOUN
easat-6274	64	27	.	.	PUNCT
easat-6274	65	1	then	then	ADV
easat-6274	65	2	orange	orange	PROPN
easat-6274	65	3	plaza	plaza	PROPN
easat-6274	65	4	a	a	DET
easat-6274	65	5	global	global	ADJ
easat-6274	65	6	enterprise	enterprise	NOUN
easat-6274	65	7	social	social	ADJ
easat-6274	65	8	networking	network	VERB
easat-6274	65	9	site	site	NOUN
easat-6274	65	10	launched	launch	VERB
easat-6274	65	11	in	in	ADP
easat-6274	65	12	december	december	PROPN
easat-6274	65	13	2010	2010	NUM
easat-6274	65	14	;	;	PUNCT
easat-6274	65	15	the	the	DET
easat-6274	65	16	goal	goal	NOUN
easat-6274	65	17	was	be	AUX
easat-6274	65	18	to	to	PART
easat-6274	65	19	have	have	VERB
easat-6274	65	20	more	more	ADJ
easat-6274	65	21	personal	personal	ADJ
easat-6274	65	22	information	information	NOUN
easat-6274	65	23	available	available	ADJ
easat-6274	65	24	to	to	ADP
easat-6274	65	25	other	other	ADJ
easat-6274	65	26	employees	employee	NOUN
easat-6274	65	27	and	and	CCONJ
easat-6274	65	28	exchange	exchange	VERB
easat-6274	65	29	knowledge	knowledge	NOUN
easat-6274	65	30	between	between	ADP
easat-6274	65	31	employees	employee	NOUN
easat-6274	65	32	easily	easily	ADV
easat-6274	65	33	[	[	X
easat-6274	65	34	15	15	NUM
easat-6274	65	35	]	]	PUNCT
easat-6274	65	36	.	.	PUNCT
easat-6274	66	1	microblogs	microblog	NOUN
easat-6274	66	2	are	be	AUX
easat-6274	66	3	different	different	ADJ
easat-6274	66	4	from	from	ADP
easat-6274	66	5	social	social	ADJ
easat-6274	66	6	networking	networking	NOUN
easat-6274	66	7	sites	site	NOUN
easat-6274	66	8	;	;	PUNCT
easat-6274	66	9	they	they	PRON
easat-6274	66	10	have	have	VERB
easat-6274	66	11	some	some	DET
easat-6274	66	12	restrictions	restriction	NOUN
easat-6274	66	13	such	such	ADJ
easat-6274	66	14	as	as	ADP
easat-6274	66	15	maximum	maximum	ADJ
easat-6274	66	16	140	140	NUM
easat-6274	66	17	character	character	NOUN
easat-6274	66	18	messages	message	NOUN
easat-6274	66	19	in	in	ADP
easat-6274	66	20	a	a	DET
easat-6274	66	21	social	social	ADJ
easat-6274	66	22	network	network	NOUN
easat-6274	66	23	to	to	PART
easat-6274	66	24	communicate	communicate	VERB
easat-6274	66	25	information	information	NOUN
easat-6274	66	26	and	and	CCONJ
easat-6274	66	27	exchange	exchange	VERB
easat-6274	66	28	small	small	ADJ
easat-6274	66	29	features	feature	NOUN
easat-6274	66	30	such	such	ADJ
easat-6274	66	31	as	as	ADP
easat-6274	66	32	sentences	sentence	NOUN
easat-6274	66	33	and	and	CCONJ
easat-6274	66	34	photos	photo	NOUN
easat-6274	66	35	.	.	PUNCT
easat-6274	67	1	in	in	ADP
easat-6274	67	2	2009	2009	NUM
easat-6274	67	3	,	,	PUNCT
easat-6274	67	4	internal	internal	ADJ
easat-6274	67	5	microblogs	microblog	NOUN
easat-6274	67	6	started	start	VERB
easat-6274	67	7	in	in	ADP
easat-6274	67	8	siemens	siemens	PROPN
easat-6274	67	9	had	have	AUX
easat-6274	67	10	about	about	ADV
easat-6274	67	11	500	500	NUM
easat-6274	67	12	authors	author	NOUN
easat-6274	67	13	among	among	ADP
easat-6274	67	14	the	the	DET
easat-6274	67	15	7300	7300	NUM
easat-6274	67	16	registered	register	VERB
easat-6274	67	17	users	user	NOUN
easat-6274	67	18	from	from	ADP
easat-6274	67	19	more	more	ADJ
easat-6274	67	20	than	than	ADP
easat-6274	67	21	70	70	NUM
easat-6274	67	22	countries	country	NOUN
easat-6274	67	23	around	around	ADP
easat-6274	67	24	the	the	DET
easat-6274	67	25	world	world	NOUN
easat-6274	67	26	.	.	PUNCT
easat-6274	68	1	as	as	SCONJ
easat-6274	68	2	large	large	ADJ
easat-6274	68	3	organizations	organization	NOUN
easat-6274	68	4	declare	declare	VERB
easat-6274	68	5	that	that	SCONJ
easat-6274	68	6	microblogging	microblogging	NOUN
easat-6274	68	7	is	be	AUX
easat-6274	68	8	good	good	ADJ
easat-6274	68	9	in	in	ADP
easat-6274	68	10	sharing	share	VERB
easat-6274	68	11	information	information	NOUN
easat-6274	68	12	,	,	PUNCT
easat-6274	68	13	employees	employee	NOUN
easat-6274	68	14	are	be	AUX
easat-6274	68	15	aware	aware	ADJ
easat-6274	68	16	of	of	ADP
easat-6274	68	17	what	what	PRON
easat-6274	68	18	others	other	NOUN
easat-6274	68	19	are	be	AUX
easat-6274	68	20	working	work	VERB
easat-6274	68	21	on	on	ADP
easat-6274	68	22	in	in	ADP
easat-6274	68	23	a	a	DET
easat-6274	68	24	highly	highly	ADV
easat-6274	68	25	decentralized	decentralize	VERB
easat-6274	68	26	way	way	NOUN
easat-6274	68	27	controlled	control	VERB
easat-6274	68	28	by	by	ADP
easat-6274	68	29	the	the	DET
easat-6274	68	30	users	user	NOUN
easat-6274	68	31	to	to	PART
easat-6274	68	32	decide	decide	VERB
easat-6274	68	33	to	to	PART
easat-6274	68	34	connect	connect	VERB
easat-6274	68	35	or	or	CCONJ
easat-6274	68	36	disconnect	disconnect	VERB
easat-6274	68	37	with	with	ADP
easat-6274	68	38	others	other	NOUN
easat-6274	68	39	.	.	PUNCT
easat-6274	69	1	however	however	ADV
easat-6274	69	2	,	,	PUNCT
easat-6274	69	3	it	it	PRON
easat-6274	69	4	is	be	AUX
easat-6274	69	5	hard	hard	ADJ
easat-6274	69	6	to	to	PART
easat-6274	69	7	detect	detect	VERB
easat-6274	69	8	and	and	CCONJ
easat-6274	69	9	stop	stop	VERB
easat-6274	69	10	any	any	DET
easat-6274	69	11	sharing	sharing	NOUN
easat-6274	69	12	of	of	ADP
easat-6274	69	13	violent	violent	ADJ
easat-6274	69	14	or	or	CCONJ
easat-6274	69	15	sensitive	sensitive	ADJ
easat-6274	69	16	information	information	NOUN
easat-6274	69	17	about	about	ADP
easat-6274	69	18	business	business	NOUN
easat-6274	69	19	[	[	X
easat-6274	69	20	15	15	NUM
easat-6274	69	21	]	]	PUNCT
easat-6274	69	22	.	.	PUNCT
easat-6274	70	1	some	some	DET
easat-6274	70	2	researchers	researcher	NOUN
easat-6274	70	3	call	call	VERB
easat-6274	70	4	it	it	PRON
easat-6274	70	5	virtual	virtual	ADJ
easat-6274	70	6	communities	community	NOUN
easat-6274	70	7	or	or	CCONJ
easat-6274	70	8	content	content	NOUN
easat-6274	70	9	communities	community	NOUN
easat-6274	70	10	;	;	PUNCT
easat-6274	70	11	it	it	PRON
easat-6274	70	12	is	be	AUX
easat-6274	70	13	a	a	DET
easat-6274	70	14	strong	strong	ADJ
easat-6274	70	15	social	social	ADJ
easat-6274	70	16	dimension	dimension	NOUN
easat-6274	70	17	and	and	CCONJ
easat-6274	70	18	creates	create	VERB
easat-6274	70	19	a	a	DET
easat-6274	70	20	client	client	NOUN
easat-6274	70	21	produced	produce	VERB
easat-6274	70	22	content	content	NOUN
easat-6274	70	23	.	.	PUNCT
easat-6274	71	1	clients	client	NOUN
easat-6274	71	2	are	be	AUX
easat-6274	71	3	not	not	PART
easat-6274	71	4	needed	need	VERB
easat-6274	71	5	to	to	PART
easat-6274	71	6	have	have	VERB
easat-6274	71	7	an	an	DET
easat-6274	71	8	individual	individual	ADJ
easat-6274	71	9	profile	profile	NOUN
easat-6274	71	10	.	.	PUNCT
easat-6274	72	1	cisco	cisco	PROPN
easat-6274	72	2	and	and	CCONJ
easat-6274	72	3	google	google	PROPN
easat-6274	72	4	utilize	utilize	VERB
easat-6274	72	5	multimedia	multimedia	NOUN
easat-6274	72	6	sharing	sharing	NOUN
easat-6274	72	7	networks	network	NOUN
easat-6274	72	8	for	for	ADP
easat-6274	72	9	sharing	share	VERB
easat-6274	72	10	enlistment	enlistment	ADJ
easat-6274	72	11	recordings	recording	NOUN
easat-6274	72	12	,	,	PUNCT
easat-6274	72	13	featured	feature	VERB
easat-6274	72	14	discussion	discussion	NOUN
easat-6274	72	15	addresses	address	NOUN
easat-6274	72	16	,	,	PUNCT
easat-6274	72	17	or	or	CCONJ
easat-6274	72	18	press	press	NOUN
easat-6274	72	19	declarations	declaration	NOUN
easat-6274	72	20	.	.	PUNCT
easat-6274	73	1	a	a	DET
easat-6274	73	2	test	test	NOUN
easat-6274	73	3	for	for	ADP
easat-6274	73	4	organizations	organization	NOUN
easat-6274	73	5	utilizing	utilize	VERB
easat-6274	73	6	content	content	NOUN
easat-6274	73	7	networks	network	NOUN
easat-6274	73	8	is	be	AUX
easat-6274	73	9	sharing	share	VERB
easat-6274	73	10	copyright	copyright	NOUN
easat-6274	73	11	-	-	PUNCT
easat-6274	73	12	secured	secure	VERB
easat-6274	73	13	material	material	NOUN
easat-6274	73	14	.	.	PUNCT
easat-6274	74	1	such	such	ADJ
easat-6274	74	2	as	as	ADP
easat-6274	74	3	video	video	NOUN
easat-6274	74	4	.	.	PUNCT
easat-6274	75	1	social	social	ADJ
easat-6274	75	2	media	medium	NOUN
easat-6274	75	3	strategy	strategy	NOUN
easat-6274	75	4	has	have	VERB
easat-6274	75	5	various	various	ADJ
easat-6274	75	6	definitions	definition	NOUN
easat-6274	75	7	as	as	SCONJ
easat-6274	75	8	mintzberg	mintzberg	NOUN
easat-6274	75	9	defines	define	VERB
easat-6274	75	10	it	it	PRON
easat-6274	75	11	as	as	ADP
easat-6274	75	12	a	a	DET
easat-6274	75	13	plan	plan	NOUN
easat-6274	75	14	driven	drive	VERB
easat-6274	75	15	by	by	ADP
easat-6274	75	16	a	a	DET
easat-6274	75	17	predefined	predefine	VERB
easat-6274	75	18	decision	decision	NOUN
easat-6274	75	19	[	[	X
easat-6274	75	20	2	2	NUM
easat-6274	75	21	]	]	PUNCT
easat-6274	75	22	.	.	PUNCT
easat-6274	76	1	however	however	ADV
easat-6274	76	2	,	,	PUNCT
easat-6274	76	3	porter	porter	PROPN
easat-6274	76	4	defined	define	VERB
easat-6274	76	5	it	it	PRON
easat-6274	76	6	as	as	ADP
easat-6274	76	7	creating	create	VERB
easat-6274	76	8	a	a	DET
easat-6274	76	9	unique	unique	ADJ
easat-6274	76	10	position	position	NOUN
easat-6274	76	11	including	include	VERB
easat-6274	76	12	a	a	DET
easat-6274	76	13	different	different	ADJ
easat-6274	76	14	set	set	NOUN
easat-6274	76	15	of	of	ADP
easat-6274	76	16	activities	activity	NOUN
easat-6274	76	17	.	.	PUNCT
easat-6274	77	1	effing	effing	NOUN
easat-6274	77	2	and	and	CCONJ
easat-6274	77	3	spil	spil	NOUN
easat-6274	77	4	[	[	X
easat-6274	77	5	2	2	NUM
easat-6274	77	6	]	]	PUNCT
easat-6274	77	7	defined	define	VERB
easat-6274	77	8	social	social	ADJ
easat-6274	77	9	media	medium	NOUN
easat-6274	77	10	strategy	strategy	NOUN
easat-6274	77	11	in	in	ADP
easat-6274	77	12	various	various	ADJ
easat-6274	77	13	ways	way	NOUN
easat-6274	78	1	;	;	PUNCT
easat-6274	78	2	however	however	ADV
easat-6274	78	3	,	,	PUNCT
easat-6274	78	4	we	we	PRON
easat-6274	78	5	can	can	AUX
easat-6274	78	6	conclude	conclude	VERB
easat-6274	78	7	that	that	SCONJ
easat-6274	78	8	social	social	ADJ
easat-6274	78	9	media	medium	NOUN
easat-6274	78	10	strategy	strategy	NOUN
easat-6274	78	11	is	be	AUX
easat-6274	78	12	a	a	DET
easat-6274	78	13	planning	planning	NOUN
easat-6274	78	14	process	process	NOUN
easat-6274	78	15	directed	direct	VERB
easat-6274	78	16	toward	toward	ADP
easat-6274	78	17	a	a	DET
easat-6274	78	18	specific	specific	ADJ
easat-6274	78	19	goal	goal	NOUN
easat-6274	78	20	to	to	PART
easat-6274	78	21	create	create	VERB
easat-6274	78	22	user	user	NOUN
easat-6274	78	23	content	content	NOUN
easat-6274	78	24	,	,	PUNCT
easat-6274	78	25	using	use	VERB
easat-6274	78	26	internet	internet	NOUN
easat-6274	78	27	applications	application	NOUN
easat-6274	78	28	as	as	SCONJ
easat-6274	78	29	drivers	driver	NOUN
easat-6274	78	30	to	to	PART
easat-6274	78	31	create	create	VERB
easat-6274	78	32	unique	unique	ADJ
easat-6274	78	33	competitive	competitive	ADJ
easat-6274	78	34	outcomes	outcome	NOUN
easat-6274	78	35	.	.	PUNCT
easat-6274	79	1	the	the	DET
easat-6274	79	2	social	social	ADJ
easat-6274	79	3	media	medium	NOUN
easat-6274	79	4	strategy	strategy	NOUN
easat-6274	79	5	framework	framework	NOUN
easat-6274	79	6	done	do	VERB
easat-6274	79	7	in	in	ADP
easat-6274	79	8	the	the	DET
easat-6274	79	9	business	business	NOUN
easat-6274	79	10	consists	consist	VERB
easat-6274	79	11	of	of	ADP
easat-6274	79	12	3	3	NUM
easat-6274	79	13	components	component	NOUN
easat-6274	79	14	:	:	PUNCT
easat-6274	79	15	scope	scope	NOUN
easat-6274	79	16	,	,	PUNCT
easat-6274	79	17	capabilities	capability	NOUN
easat-6274	79	18	,	,	PUNCT
easat-6274	79	19	and	and	CCONJ
easat-6274	79	20	governance	governance	NOUN
easat-6274	79	21	.	.	PUNCT
easat-6274	80	1	to	to	PART
easat-6274	80	2	begin	begin	VERB
easat-6274	80	3	with	with	ADP
easat-6274	80	4	the	the	DET
easat-6274	80	5	scope	scope	NOUN
easat-6274	80	6	that	that	PRON
easat-6274	80	7	covers	cover	VERB
easat-6274	80	8	selecting	select	VERB
easat-6274	80	9	the	the	DET
easat-6274	80	10	actors	actor	NOUN
easat-6274	80	11	involved	involve	VERB
easat-6274	80	12	in	in	ADP
easat-6274	80	13	the	the	DET
easat-6274	80	14	social	social	ADJ
easat-6274	80	15	media	medium	NOUN
easat-6274	80	16	activities	activity	NOUN
easat-6274	80	17	,	,	PUNCT
easat-6274	80	18	interaction	interaction	NOUN
easat-6274	80	19	between	between	ADP
easat-6274	80	20	actors	actor	NOUN
easat-6274	80	21	and	and	CCONJ
easat-6274	80	22	the	the	DET
easat-6274	80	23	desired	desire	VERB
easat-6274	80	24	platform	platform	NOUN
easat-6274	80	25	to	to	PART
easat-6274	80	26	be	be	AUX
easat-6274	80	27	used	use	VERB
easat-6274	80	28	.	.	PUNCT
easat-6274	81	1	actors	actor	NOUN
easat-6274	81	2	can	can	AUX
easat-6274	81	3	be	be	AUX
easat-6274	81	4	internal	internal	ADJ
easat-6274	81	5	or	or	CCONJ
easat-6274	81	6	external	external	ADJ
easat-6274	82	1	[	[	X
easat-6274	82	2	9	9	NUM
easat-6274	82	3	]	]	PUNCT
easat-6274	82	4	.	.	PUNCT
easat-6274	83	1	the	the	DET
easat-6274	83	2	second	second	ADJ
easat-6274	83	3	component	component	NOUN
easat-6274	83	4	is	be	AUX
easat-6274	83	5	capabilities	capability	NOUN
easat-6274	83	6	that	that	PRON
easat-6274	83	7	help	help	VERB
easat-6274	83	8	companies	company	NOUN
easat-6274	83	9	establish	establish	VERB
easat-6274	83	10	their	their	PRON
easat-6274	83	11	own	own	ADJ
easat-6274	83	12	social	social	ADJ
easat-6274	83	13	media	medium	NOUN
easat-6274	83	14	objectives	objective	NOUN
easat-6274	83	15	and	and	CCONJ
easat-6274	83	16	activities	activity	NOUN
easat-6274	83	17	.	.	PUNCT
easat-6274	84	1	this	this	DET
easat-6274	84	2	social	social	ADJ
easat-6274	84	3	media	medium	NOUN
easat-6274	84	4	objective	objective	NOUN
easat-6274	84	5	is	be	AUX
easat-6274	84	6	derived	derive	VERB
easat-6274	84	7	from	from	ADP
easat-6274	84	8	the	the	DET
easat-6274	84	9	business	business	NOUN
easat-6274	84	10	objective	objective	NOUN
easat-6274	84	11	.	.	PUNCT
easat-6274	85	1	for	for	ADP
easat-6274	85	2	example	example	NOUN
easat-6274	85	3	marketing	marketing	NOUN
easat-6274	85	4	will	will	AUX
easat-6274	85	5	strive	strive	VERB
easat-6274	85	6	for	for	ADP
easat-6274	85	7	brand	brand	NOUN
easat-6274	85	8	awareness	awareness	NOUN
easat-6274	85	9	and	and	CCONJ
easat-6274	85	10	reputation	reputation	NOUN
easat-6274	85	11	while	while	SCONJ
easat-6274	85	12	product	product	NOUN
easat-6274	85	13	development	development	NOUN
easat-6274	85	14	using	use	VERB
easat-6274	85	15	social	social	ADJ
easat-6274	85	16	media	medium	NOUN
easat-6274	85	17	will	will	AUX
easat-6274	85	18	engage	engage	VERB
easat-6274	85	19	more	more	ADJ
easat-6274	85	20	employees	employee	NOUN
easat-6274	85	21	and	and	CCONJ
easat-6274	85	22	increase	increase	VERB
easat-6274	85	23	innovation	innovation	NOUN
easat-6274	85	24	.	.	PUNCT
easat-6274	86	1	the	the	DET
easat-6274	86	2	third	third	NOUN
easat-6274	86	3	is	be	AUX
easat-6274	86	4	governance	governance	NOUN
easat-6274	86	5	related	relate	VERB
easat-6274	86	6	to	to	ADP
easat-6274	86	7	the	the	DET
easat-6274	86	8	structure	structure	NOUN
easat-6274	86	9	and	and	CCONJ
easat-6274	86	10	responsibility	responsibility	NOUN
easat-6274	86	11	of	of	ADP
easat-6274	86	12	the	the	DET
easat-6274	86	13	organization	organization	NOUN
easat-6274	86	14	.	.	PUNCT
easat-6274	87	1	governance	governance	NOUN
easat-6274	87	2	contains	contain	VERB
easat-6274	87	3	three	three	NUM
easat-6274	87	4	characteristics	characteristic	NOUN
easat-6274	87	5	:	:	PUNCT
easat-6274	87	6	resources	resource	NOUN
easat-6274	87	7	and	and	CCONJ
easat-6274	87	8	their	their	PRON
easat-6274	87	9	uses	use	NOUN
easat-6274	87	10	,	,	PUNCT
easat-6274	87	11	identifying	identify	VERB
easat-6274	87	12	the	the	DET
easat-6274	87	13	risk	risk	NOUN
easat-6274	87	14	,	,	PUNCT
easat-6274	87	15	measuring	measure	VERB
easat-6274	87	16	value	value	NOUN
easat-6274	87	17	to	to	PART
easat-6274	87	18	manage	manage	VERB
easat-6274	87	19	expectations	expectation	NOUN
easat-6274	87	20	[	[	X
easat-6274	87	21	9	9	NUM
easat-6274	87	22	]	]	PUNCT
easat-6274	87	23	.	.	PUNCT
easat-6274	88	1	3	3	X
easat-6274	88	2	.	.	X
easat-6274	88	3	state	state	NOUN
easat-6274	88	4	of	of	ADP
easat-6274	88	5	the	the	DET
easat-6274	88	6	art	art	NOUN
easat-6274	88	7	and	and	CCONJ
easat-6274	88	8	discussion	discussion	NOUN
easat-6274	88	9	the	the	DET
easat-6274	88	10	integration	integration	NOUN
easat-6274	88	11	of	of	ADP
easat-6274	88	12	social	social	ADJ
easat-6274	88	13	media	medium	NOUN
easat-6274	88	14	into	into	ADP
easat-6274	88	15	business	business	NOUN
easat-6274	88	16	processes	process	NOUN
easat-6274	88	17	has	have	AUX
easat-6274	88	18	been	be	AUX
easat-6274	88	19	extensively	extensively	ADV
easat-6274	88	20	studied	study	VERB
easat-6274	88	21	,	,	PUNCT
easat-6274	88	22	with	with	ADP
easat-6274	88	23	researchers	researcher	NOUN
easat-6274	88	24	exploring	explore	VERB
easat-6274	88	25	its	its	PRON
easat-6274	88	26	impact	impact	NOUN
easat-6274	88	27	across	across	ADP
easat-6274	88	28	various	various	ADJ
easat-6274	88	29	organizational	organizational	ADJ
easat-6274	88	30	functions	function	NOUN
easat-6274	88	31	,	,	PUNCT
easat-6274	88	32	including	include	VERB
easat-6274	88	33	innovation	innovation	NOUN
easat-6274	88	34	,	,	PUNCT
easat-6274	88	35	marketing	marketing	NOUN
easat-6274	88	36	,	,	PUNCT
easat-6274	88	37	product	product	NOUN
easat-6274	88	38	development	development	NOUN
easat-6274	88	39	,	,	PUNCT
easat-6274	88	40	recruitment	recruitment	NOUN
easat-6274	88	41	,	,	PUNCT
easat-6274	88	42	and	and	CCONJ
easat-6274	88	43	sales	sale	NOUN
easat-6274	88	44	.	.	PUNCT
easat-6274	89	1	this	this	DET
easat-6274	89	2	section	section	NOUN
easat-6274	89	3	provides	provide	VERB
easat-6274	89	4	an	an	DET
easat-6274	89	5	overview	overview	NOUN
easat-6274	89	6	of	of	ADP
easat-6274	89	7	notable	notable	ADJ
easat-6274	89	8	frameworks	framework	NOUN
easat-6274	89	9	and	and	CCONJ
easat-6274	89	10	models	model	NOUN
easat-6274	89	11	,	,	PUNCT
easat-6274	89	12	highlighting	highlight	VERB
easat-6274	89	13	their	their	PRON
easat-6274	89	14	contributions	contribution	NOUN
easat-6274	89	15	and	and	CCONJ
easat-6274	89	16	limitations	limitation	NOUN
easat-6274	89	17	.	.	PUNCT
easat-6274	90	1	he	he	PRON
easat-6274	90	2	,	,	PUNCT
easat-6274	90	3	et	et	PROPN
easat-6274	90	4	al	al	PROPN
easat-6274	90	5	.	.	PUNCT
easat-6274	91	1	[	[	X
easat-6274	91	2	16	16	NUM
easat-6274	91	3	]	]	PUNCT
easat-6274	91	4	proposed	propose	VERB
easat-6274	91	5	a	a	DET
easat-6274	91	6	process	process	NOUN
easat-6274	91	7	-	-	PUNCT
easat-6274	91	8	based	base	VERB
easat-6274	91	9	framework	framework	NOUN
easat-6274	91	10	for	for	ADP
easat-6274	91	11	leveraging	leverage	VERB
easat-6274	91	12	social	social	ADJ
easat-6274	91	13	media	medium	NOUN
easat-6274	91	14	to	to	PART
easat-6274	91	15	support	support	VERB
easat-6274	91	16	innovation	innovation	NOUN
easat-6274	91	17	across	across	ADP
easat-6274	91	18	three	three	NUM
easat-6274	91	19	stages	stage	NOUN
easat-6274	91	20	:	:	PUNCT
easat-6274	91	21	idea	idea	NOUN
easat-6274	91	22	generation	generation	NOUN
easat-6274	91	23	,	,	PUNCT
easat-6274	91	24	product	product	NOUN
easat-6274	91	25	development	development	NOUN
easat-6274	91	26	,	,	PUNCT
easat-6274	91	27	and	and	CCONJ
easat-6274	91	28	commercialization	commercialization	NOUN
easat-6274	91	29	.	.	PUNCT
easat-6274	92	1	this	this	DET
easat-6274	92	2	framework	framework	NOUN
easat-6274	92	3	emphasizes	emphasize	VERB
easat-6274	92	4	the	the	DET
easat-6274	92	5	role	role	NOUN
easat-6274	92	6	of	of	ADP
easat-6274	92	7	intrinsic	intrinsic	ADJ
easat-6274	92	8	and	and	CCONJ
easat-6274	92	9	extrinsic	extrinsic	ADJ
easat-6274	92	10	motivators	motivator	NOUN
easat-6274	92	11	in	in	ADP
easat-6274	92	12	driving	drive	VERB
easat-6274	92	13	user	user	NOUN
easat-6274	92	14	participation	participation	NOUN
easat-6274	92	15	.	.	PUNCT
easat-6274	93	1	similarly	similarly	ADV
easat-6274	93	2	,	,	PUNCT
easat-6274	93	3	bhimani	bhimani	PROPN
easat-6274	93	4	,	,	PUNCT
easat-6274	93	5	et	et	PROPN
easat-6274	93	6	al	al	PROPN
easat-6274	93	7	.	.	PUNCT
easat-6274	94	1	[	[	X
easat-6274	94	2	17	17	NUM
easat-6274	94	3	]	]	PUNCT
easat-6274	94	4	highlighted	highlight	VERB
easat-6274	94	5	social	social	ADJ
easat-6274	94	6	media	medium	NOUN
easat-6274	94	7	’s	’s	PART
easat-6274	94	8	capacity	capacity	NOUN
easat-6274	94	9	to	to	PART
easat-6274	94	10	enhance	enhance	VERB
easat-6274	94	11	collaboration	collaboration	NOUN
easat-6274	94	12	by	by	ADP
easat-6274	94	13	involving	involve	VERB
easat-6274	94	14	internal	internal	ADJ
easat-6274	94	15	and	and	CCONJ
easat-6274	94	16	external	external	ADJ
easat-6274	94	17	stakeholders	stakeholder	NOUN
easat-6274	94	18	in	in	ADP
easat-6274	94	19	co	co	NOUN
easat-6274	94	20	-	-	NOUN
easat-6274	94	21	creation	creation	NOUN
easat-6274	94	22	,	,	PUNCT
easat-6274	94	23	leading	lead	VERB
easat-6274	94	24	to	to	ADP
easat-6274	94	25	improved	improve	VERB
easat-6274	94	26	innovation	innovation	NOUN
easat-6274	94	27	performance	performance	NOUN
easat-6274	94	28	.	.	PUNCT
easat-6274	95	1	despite	despite	SCONJ
easat-6274	95	2	1364	1364	NUM
easat-6274	95	3	edelweiss	edelweiss	PROPN
easat-6274	95	4	applied	apply	VERB
easat-6274	95	5	science	science	NOUN
easat-6274	95	6	and	and	CCONJ
easat-6274	95	7	technology	technology	NOUN
easat-6274	95	8	issn	issn	PROPN
easat-6274	95	9	:	:	PUNCT
easat-6274	95	10	2576	2576	NUM
easat-6274	95	11	-	-	SYM
easat-6274	95	12	8484	8484	NUM
easat-6274	95	13	vol	vol	NOUN
easat-6274	95	14	.	.	PROPN
easat-6274	96	1	9	9	NUM
easat-6274	96	2	,	,	PUNCT
easat-6274	96	3	no	no	INTJ
easat-6274	96	4	.	.	NOUN
easat-6274	97	1	4	4	NUM
easat-6274	97	2	:	:	SYM
easat-6274	97	3	1361	1361	NUM
easat-6274	97	4	-	-	SYM
easat-6274	97	5	1376	1376	NUM
easat-6274	97	6	,	,	PUNCT
easat-6274	97	7	2025	2025	NUM
easat-6274	97	8	doi	doi	NOUN
easat-6274	97	9	:	:	PUNCT
easat-6274	97	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	97	11	©	©	PROPN
easat-6274	97	12	2025	2025	NUM
easat-6274	97	13	by	by	ADP
easat-6274	97	14	the	the	DET
easat-6274	97	15	authors	author	NOUN
easat-6274	97	16	;	;	PUNCT
easat-6274	97	17	licensee	licensee	PROPN
easat-6274	97	18	learning	learning	NOUN
easat-6274	97	19	gate	gate	VERB
easat-6274	97	20	its	its	PRON
easat-6274	97	21	strengths	strength	NOUN
easat-6274	97	22	,	,	PUNCT
easat-6274	97	23	the	the	DET
easat-6274	97	24	existing	exist	VERB
easat-6274	97	25	research	research	NOUN
easat-6274	97	26	on	on	ADP
easat-6274	97	27	social	social	ADJ
easat-6274	97	28	media	medium	NOUN
easat-6274	97	29	in	in	ADP
easat-6274	97	30	innovation	innovation	NOUN
easat-6274	97	31	remains	remain	VERB
easat-6274	97	32	limited	limit	VERB
easat-6274	97	33	in	in	ADP
easat-6274	97	34	scope	scope	NOUN
easat-6274	97	35	,	,	PUNCT
easat-6274	97	36	particularly	particularly	ADV
easat-6274	97	37	in	in	ADP
easat-6274	97	38	its	its	PRON
easat-6274	97	39	application	application	NOUN
easat-6274	97	40	to	to	PART
easat-6274	97	41	diverse	diverse	VERB
easat-6274	97	42	organizational	organizational	ADJ
easat-6274	97	43	contexts	contexts	NOUN
easat-6274	97	44	.	.	PUNCT
easat-6274	98	1	parsons	parson	NOUN
easat-6274	98	2	and	and	CCONJ
easat-6274	98	3	lepkowska	lepkowska	PROPN
easat-6274	98	4	-	-	PUNCT
easat-6274	98	5	white	white	ADJ
easat-6274	98	6	[	[	X
easat-6274	98	7	18	18	NUM
easat-6274	98	8	]	]	PUNCT
easat-6274	98	9	introduced	introduce	VERB
easat-6274	98	10	a	a	DET
easat-6274	98	11	four	four	NUM
easat-6274	98	12	-	-	PUNCT
easat-6274	98	13	dimensional	dimensional	ADJ
easat-6274	98	14	framework	framework	NOUN
easat-6274	98	15	for	for	ADP
easat-6274	98	16	social	social	ADJ
easat-6274	98	17	media	medium	NOUN
easat-6274	98	18	marketing	marketing	NOUN
easat-6274	98	19	,	,	PUNCT
easat-6274	98	20	encompassing	encompass	VERB
easat-6274	98	21	messaging	messaging	NOUN
easat-6274	98	22	,	,	PUNCT
easat-6274	98	23	monitoring	monitoring	NOUN
easat-6274	98	24	,	,	PUNCT
easat-6274	98	25	assessing	assess	VERB
easat-6274	98	26	,	,	PUNCT
easat-6274	98	27	and	and	CCONJ
easat-6274	98	28	responding	respond	VERB
easat-6274	98	29	.	.	PUNCT
easat-6274	99	1	this	this	DET
easat-6274	99	2	framework	framework	NOUN
easat-6274	99	3	underscores	underscore	VERB
easat-6274	99	4	the	the	DET
easat-6274	99	5	importance	importance	NOUN
easat-6274	99	6	of	of	ADP
easat-6274	99	7	personalized	personalized	ADJ
easat-6274	99	8	communication	communication	NOUN
easat-6274	99	9	,	,	PUNCT
easat-6274	99	10	real	real	ADJ
easat-6274	99	11	-	-	PUNCT
easat-6274	99	12	time	time	NOUN
easat-6274	99	13	engagement	engagement	NOUN
easat-6274	99	14	,	,	PUNCT
easat-6274	99	15	and	and	CCONJ
easat-6274	99	16	proactive	proactive	ADJ
easat-6274	99	17	customer	customer	NOUN
easat-6274	99	18	relationship	relationship	NOUN
easat-6274	99	19	management	management	NOUN
easat-6274	99	20	.	.	PUNCT
easat-6274	100	1	however	however	ADV
easat-6274	100	2	,	,	PUNCT
easat-6274	100	3	the	the	DET
easat-6274	100	4	framework	framework	NOUN
easat-6274	100	5	’s	’s	PART
easat-6274	100	6	applicability	applicability	NOUN
easat-6274	100	7	varies	vary	VERB
easat-6274	100	8	depending	depend	VERB
easat-6274	100	9	on	on	ADP
easat-6274	100	10	an	an	DET
easat-6274	100	11	organization	organization	NOUN
easat-6274	100	12	’s	’s	PART
easat-6274	100	13	strategic	strategic	ADJ
easat-6274	100	14	focus	focus	NOUN
easat-6274	100	15	,	,	PUNCT
easat-6274	100	16	and	and	CCONJ
easat-6274	100	17	it	it	PRON
easat-6274	100	18	may	may	AUX
easat-6274	100	19	not	not	PART
easat-6274	100	20	fully	fully	ADV
easat-6274	100	21	address	address	VERB
easat-6274	100	22	the	the	DET
easat-6274	100	23	needs	need	NOUN
easat-6274	100	24	of	of	ADP
easat-6274	100	25	all	all	DET
easat-6274	100	26	business	business	NOUN
easat-6274	100	27	scenarios	scenario	NOUN
easat-6274	100	28	.	.	PUNCT
easat-6274	101	1	liu	liu	PROPN
easat-6274	101	2	and	and	CCONJ
easat-6274	101	3	kop	kop	PROPN
easat-6274	101	4	[	[	X
easat-6274	101	5	19	19	NUM
easat-6274	101	6	]	]	PUNCT
easat-6274	101	7	examined	examine	VERB
easat-6274	101	8	the	the	DET
easat-6274	101	9	use	use	NOUN
easat-6274	101	10	of	of	ADP
easat-6274	101	11	social	social	ADJ
easat-6274	101	12	media	medium	NOUN
easat-6274	101	13	in	in	ADP
easat-6274	101	14	new	new	ADJ
easat-6274	101	15	product	product	NOUN
easat-6274	101	16	development	development	NOUN
easat-6274	101	17	(	(	PUNCT
easat-6274	101	18	npd	npd	PROPN
easat-6274	101	19	)	)	PUNCT
easat-6274	101	20	,	,	PUNCT
easat-6274	101	21	demonstrating	demonstrate	VERB
easat-6274	101	22	its	its	PRON
easat-6274	101	23	effectiveness	effectiveness	NOUN
easat-6274	101	24	in	in	ADP
easat-6274	101	25	gathering	gather	VERB
easat-6274	101	26	customer	customer	NOUN
easat-6274	101	27	feedback	feedback	NOUN
easat-6274	101	28	and	and	CCONJ
easat-6274	101	29	reducing	reduce	VERB
easat-6274	101	30	uncertainty	uncertainty	NOUN
easat-6274	101	31	in	in	ADP
easat-6274	101	32	the	the	DET
easat-6274	101	33	design	design	NOUN
easat-6274	101	34	process	process	NOUN
easat-6274	101	35	.	.	PUNCT
easat-6274	102	1	organizations	organization	NOUN
easat-6274	102	2	like	like	ADP
easat-6274	102	3	adidas	adidas	PROPN
easat-6274	102	4	and	and	CCONJ
easat-6274	102	5	bmw	bmw	PROPN
easat-6274	102	6	have	have	AUX
easat-6274	102	7	successfully	successfully	ADV
easat-6274	102	8	employed	employ	VERB
easat-6274	102	9	social	social	ADJ
easat-6274	102	10	media	medium	NOUN
easat-6274	102	11	platforms	platform	NOUN
easat-6274	102	12	to	to	PART
easat-6274	102	13	align	align	VERB
easat-6274	102	14	products	product	NOUN
easat-6274	102	15	with	with	ADP
easat-6274	102	16	customer	customer	NOUN
easat-6274	102	17	preferences	preference	NOUN
easat-6274	102	18	.	.	PUNCT
easat-6274	103	1	while	while	SCONJ
easat-6274	103	2	these	these	DET
easat-6274	103	3	studies	study	NOUN
easat-6274	103	4	highlight	highlight	VERB
easat-6274	103	5	the	the	DET
easat-6274	103	6	benefits	benefit	NOUN
easat-6274	103	7	of	of	ADP
easat-6274	103	8	incorporating	incorporate	VERB
easat-6274	103	9	customer	customer	NOUN
easat-6274	103	10	insights	insight	NOUN
easat-6274	103	11	,	,	PUNCT
easat-6274	103	12	they	they	PRON
easat-6274	103	13	often	often	ADV
easat-6274	103	14	overlook	overlook	VERB
easat-6274	103	15	sector	sector	NOUN
easat-6274	103	16	-	-	PUNCT
easat-6274	103	17	specific	specific	ADJ
easat-6274	103	18	challenges	challenge	NOUN
easat-6274	103	19	and	and	CCONJ
easat-6274	103	20	the	the	DET
easat-6274	103	21	risks	risk	NOUN
easat-6274	103	22	associated	associate	VERB
easat-6274	103	23	with	with	ADP
easat-6274	103	24	overreliance	overreliance	NOUN
easat-6274	103	25	on	on	ADP
easat-6274	103	26	customer	customer	NOUN
easat-6274	103	27	input	input	NOUN
easat-6274	103	28	.	.	PUNCT
easat-6274	104	1	social	social	ADJ
easat-6274	104	2	media	medium	NOUN
easat-6274	104	3	has	have	AUX
easat-6274	104	4	revolutionized	revolutionize	VERB
easat-6274	104	5	recruitment	recruitment	NOUN
easat-6274	104	6	processes	process	NOUN
easat-6274	104	7	,	,	PUNCT
easat-6274	104	8	with	with	ADP
easat-6274	104	9	platforms	platform	NOUN
easat-6274	104	10	like	like	ADP
easat-6274	104	11	linkedin	linkedin	NOUN
easat-6274	104	12	,	,	PUNCT
easat-6274	104	13	facebook	facebook	NOUN
easat-6274	104	14	,	,	PUNCT
easat-6274	104	15	and	and	CCONJ
easat-6274	104	16	twitter	twitter	NOUN
easat-6274	104	17	serving	serve	VERB
easat-6274	104	18	as	as	ADP
easat-6274	104	19	essential	essential	ADJ
easat-6274	104	20	tools	tool	NOUN
easat-6274	104	21	for	for	ADP
easat-6274	104	22	talent	talent	NOUN
easat-6274	104	23	acquisition	acquisition	NOUN
easat-6274	104	24	.	.	PUNCT
easat-6274	105	1	wazed	waze	VERB
easat-6274	105	2	and	and	CCONJ
easat-6274	105	3	ng	ng	PROPN
easat-6274	106	1	[	[	X
easat-6274	106	2	20	20	NUM
easat-6274	106	3	]	]	PUNCT
easat-6274	106	4	proposed	propose	VERB
easat-6274	106	5	a	a	DET
easat-6274	106	6	three	three	NUM
easat-6274	106	7	-	-	PUNCT
easat-6274	106	8	step	step	NOUN
easat-6274	106	9	recruitment	recruitment	NOUN
easat-6274	106	10	strategy	strategy	NOUN
easat-6274	106	11	—	—	PUNCT
easat-6274	106	12	attract	attract	ADJ
easat-6274	106	13	,	,	PUNCT
easat-6274	106	14	care	care	NOUN
easat-6274	106	15	,	,	PUNCT
easat-6274	106	16	and	and	CCONJ
easat-6274	106	17	initiate	initiate	NOUN
easat-6274	106	18	—	—	PUNCT
easat-6274	106	19	designed	design	VERB
easat-6274	106	20	to	to	PART
easat-6274	106	21	enhance	enhance	VERB
easat-6274	106	22	employer	employer	NOUN
easat-6274	106	23	branding	branding	NOUN
easat-6274	106	24	,	,	PUNCT
easat-6274	106	25	increase	increase	VERB
easat-6274	106	26	applicant	applicant	ADJ
easat-6274	106	27	engagement	engagement	NOUN
easat-6274	106	28	,	,	PUNCT
easat-6274	106	29	and	and	CCONJ
easat-6274	106	30	streamline	streamline	VERB
easat-6274	106	31	the	the	DET
easat-6274	106	32	hiring	hiring	NOUN
easat-6274	106	33	process	process	NOUN
easat-6274	106	34	.	.	PUNCT
easat-6274	107	1	despite	despite	SCONJ
easat-6274	107	2	these	these	DET
easat-6274	107	3	advancements	advancement	NOUN
easat-6274	107	4	,	,	PUNCT
easat-6274	107	5	concerns	concern	NOUN
easat-6274	107	6	over	over	ADP
easat-6274	107	7	bias	bias	NOUN
easat-6274	107	8	and	and	CCONJ
easat-6274	107	9	the	the	DET
easat-6274	107	10	ethical	ethical	ADJ
easat-6274	107	11	use	use	NOUN
easat-6274	107	12	of	of	ADP
easat-6274	107	13	social	social	ADJ
easat-6274	107	14	media	medium	NOUN
easat-6274	107	15	data	datum	NOUN
easat-6274	107	16	remain	remain	VERB
easat-6274	107	17	underexplored	underexplored	ADJ
easat-6274	107	18	.	.	PUNCT
easat-6274	108	1	andzulis	andzulis	PROPN
easat-6274	108	2	,	,	PUNCT
easat-6274	108	3	et	et	PROPN
easat-6274	108	4	al	al	PROPN
easat-6274	108	5	.	.	PUNCT
easat-6274	109	1	[	[	X
easat-6274	109	2	21	21	NUM
easat-6274	109	3	]	]	PUNCT
easat-6274	109	4	presented	present	VERB
easat-6274	109	5	a	a	DET
easat-6274	109	6	framework	framework	NOUN
easat-6274	109	7	for	for	ADP
easat-6274	109	8	integrating	integrate	VERB
easat-6274	109	9	social	social	ADJ
easat-6274	109	10	media	medium	NOUN
easat-6274	109	11	into	into	ADP
easat-6274	109	12	the	the	DET
easat-6274	109	13	sales	sale	NOUN
easat-6274	109	14	process	process	NOUN
easat-6274	109	15	,	,	PUNCT
easat-6274	109	16	emphasizing	emphasize	VERB
easat-6274	109	17	its	its	PRON
easat-6274	109	18	role	role	NOUN
easat-6274	109	19	in	in	ADP
easat-6274	109	20	understanding	understand	VERB
easat-6274	109	21	customer	customer	NOUN
easat-6274	109	22	needs	need	NOUN
easat-6274	109	23	,	,	PUNCT
easat-6274	109	24	presenting	present	VERB
easat-6274	109	25	value	value	NOUN
easat-6274	109	26	,	,	PUNCT
easat-6274	109	27	and	and	CCONJ
easat-6274	109	28	fostering	foster	VERB
easat-6274	109	29	post	post	ADJ
easat-6274	109	30	-	-	ADJ
easat-6274	109	31	sale	sale	ADJ
easat-6274	109	32	relationships	relationship	NOUN
easat-6274	109	33	.	.	PUNCT
easat-6274	110	1	social	social	ADJ
easat-6274	110	2	media	medium	NOUN
easat-6274	110	3	enables	enable	VERB
easat-6274	110	4	organizations	organization	NOUN
easat-6274	110	5	to	to	PART
easat-6274	110	6	gather	gather	VERB
easat-6274	110	7	real	real	ADJ
easat-6274	110	8	-	-	PUNCT
easat-6274	110	9	time	time	NOUN
easat-6274	110	10	customer	customer	NOUN
easat-6274	110	11	insights	insight	NOUN
easat-6274	110	12	,	,	PUNCT
easat-6274	110	13	facilitate	facilitate	VERB
easat-6274	110	14	twoway	twoway	NOUN
easat-6274	110	15	communication	communication	NOUN
easat-6274	110	16	,	,	PUNCT
easat-6274	110	17	and	and	CCONJ
easat-6274	110	18	build	build	VERB
easat-6274	110	19	trust	trust	NOUN
easat-6274	110	20	.	.	PUNCT
easat-6274	111	1	while	while	SCONJ
easat-6274	111	2	effective	effective	ADJ
easat-6274	111	3	in	in	ADP
easat-6274	111	4	many	many	ADJ
easat-6274	111	5	cases	case	NOUN
easat-6274	111	6	,	,	PUNCT
easat-6274	111	7	the	the	DET
easat-6274	111	8	framework	framework	NOUN
easat-6274	111	9	does	do	AUX
easat-6274	111	10	not	not	PART
easat-6274	111	11	address	address	VERB
easat-6274	111	12	challenges	challenge	NOUN
easat-6274	111	13	such	such	ADJ
easat-6274	111	14	as	as	ADP
easat-6274	111	15	pricing	pricing	NOUN
easat-6274	111	16	strategies	strategy	NOUN
easat-6274	111	17	,	,	PUNCT
easat-6274	111	18	crisis	crisis	NOUN
easat-6274	111	19	management	management	NOUN
easat-6274	111	20	,	,	PUNCT
easat-6274	111	21	or	or	CCONJ
easat-6274	111	22	security	security	NOUN
easat-6274	111	23	concerns	concern	NOUN
easat-6274	111	24	.	.	PUNCT
easat-6274	112	1	3.1	3.1	NUM
easat-6274	112	2	.	.	PUNCT
easat-6274	113	1	discussion	discussion	NOUN
easat-6274	113	2	researchers	researcher	NOUN
easat-6274	113	3	tried	try	VERB
easat-6274	113	4	to	to	PART
easat-6274	113	5	integrate	integrate	VERB
easat-6274	113	6	social	social	ADJ
easat-6274	113	7	media	medium	NOUN
easat-6274	113	8	within	within	ADP
easat-6274	113	9	an	an	DET
easat-6274	113	10	organization	organization	NOUN
easat-6274	113	11	in	in	ADP
easat-6274	113	12	various	various	ADJ
easat-6274	113	13	organizational	organizational	ADJ
easat-6274	113	14	departments	department	NOUN
easat-6274	113	15	as	as	SCONJ
easat-6274	113	16	discussed	discuss	VERB
easat-6274	113	17	in	in	ADP
easat-6274	113	18	table	table	NOUN
easat-6274	113	19	1	1	NUM
easat-6274	113	20	.	.	X
easat-6274	113	21	1365	1365	NUM
easat-6274	114	1	edelweiss	edelweiss	PROPN
easat-6274	114	2	applied	apply	VERB
easat-6274	114	3	science	science	NOUN
easat-6274	114	4	and	and	CCONJ
easat-6274	114	5	technology	technology	NOUN
easat-6274	114	6	issn	issn	PROPN
easat-6274	114	7	:	:	PUNCT
easat-6274	114	8	2576	2576	NUM
easat-6274	114	9	-	-	SYM
easat-6274	114	10	8484	8484	NUM
easat-6274	114	11	vol	vol	NOUN
easat-6274	114	12	.	.	PROPN
easat-6274	115	1	9	9	NUM
easat-6274	115	2	,	,	PUNCT
easat-6274	115	3	no	no	INTJ
easat-6274	115	4	.	.	NOUN
easat-6274	116	1	4	4	NUM
easat-6274	116	2	:	:	SYM
easat-6274	116	3	1361	1361	NUM
easat-6274	116	4	-	-	SYM
easat-6274	116	5	1376	1376	NUM
easat-6274	116	6	,	,	PUNCT
easat-6274	116	7	2025	2025	NUM
easat-6274	116	8	doi	doi	NOUN
easat-6274	116	9	:	:	PUNCT
easat-6274	116	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	116	11	©	©	PROPN
easat-6274	116	12	2025	2025	NUM
easat-6274	116	13	by	by	ADP
easat-6274	116	14	the	the	DET
easat-6274	116	15	authors	author	NOUN
easat-6274	116	16	;	;	PUNCT
easat-6274	117	1	licensee	licensee	PROPN
easat-6274	117	2	learning	learn	VERB
easat-6274	117	3	gate	gate	NOUN
easat-6274	117	4	table	table	NOUN
easat-6274	117	5	1	1	NUM
easat-6274	117	6	.	.	PUNCT
easat-6274	117	7	discussion	discussion	NOUN
easat-6274	117	8	of	of	ADP
easat-6274	117	9	state	state	NOUN
easat-6274	117	10	of	of	ADP
easat-6274	117	11	the	the	DET
easat-6274	117	12	art	art	NOUN
easat-6274	117	13	article	article	NOUN
easat-6274	117	14	name	name	NOUN
easat-6274	117	15	limitation	limitation	NOUN
easat-6274	117	16	of	of	ADP
easat-6274	117	17	the	the	DET
easat-6274	117	18	analyzed	analyze	VERB
easat-6274	117	19	literature	literature	NOUN
easat-6274	117	20	a	a	DET
easat-6274	117	21	process	process	NOUN
easat-6274	117	22	-	-	PUNCT
easat-6274	117	23	based	base	VERB
easat-6274	117	24	framework	framework	NOUN
easat-6274	117	25	of	of	ADP
easat-6274	117	26	using	use	VERB
easat-6274	117	27	social	social	ADJ
easat-6274	117	28	media	medium	NOUN
easat-6274	117	29	to	to	PART
easat-6274	117	30	support	support	VERB
easat-6274	117	31	innovation	innovation	NOUN
easat-6274	117	32	process	process	NOUN
easat-6274	117	33	by	by	ADP
easat-6274	117	34	wu	wu	PROPN
easat-6274	117	35	he	he	PROPN
easat-6274	117	36	,	,	PUNCT
easat-6274	117	37	feng	feng	PROPN
easat-6274	117	38	-	-	PUNCT
easat-6274	117	39	kwei	kwei	PROPN
easat-6274	117	40	wang	wang	PROPN
easat-6274	117	41	published	publish	VERB
easat-6274	117	42	online	online	ADV
easat-6274	117	43	:	:	PUNCT
easat-6274	117	44	18	18	NUM
easat-6274	117	45	june	june	PROPN
easat-6274	117	46	2015	2015	NUM
easat-6274	117	47	objectives	objective	NOUN
easat-6274	117	48	:	:	PUNCT
easat-6274	117	49	explore	explore	VERB
easat-6274	117	50	how	how	SCONJ
easat-6274	117	51	organizational	organizational	ADJ
easat-6274	117	52	factors	factor	NOUN
easat-6274	117	53	can	can	AUX
easat-6274	117	54	contribute	contribute	VERB
easat-6274	117	55	to	to	ADP
easat-6274	117	56	the	the	DET
easat-6274	117	57	use	use	NOUN
easat-6274	117	58	of	of	ADP
easat-6274	117	59	social	social	ADJ
easat-6274	117	60	media	medium	NOUN
easat-6274	117	61	to	to	PART
easat-6274	117	62	support	support	VERB
easat-6274	117	63	the	the	DET
easat-6274	117	64	innovation	innovation	NOUN
easat-6274	117	65	process	process	NOUN
easat-6274	117	66	.	.	PUNCT
easat-6274	118	1	methods	method	NOUN
easat-6274	118	2	:	:	PUNCT
easat-6274	118	3	case	case	NOUN
easat-6274	118	4	study	study	NOUN
easat-6274	118	5	on	on	ADP
easat-6274	118	6	2	2	NUM
easat-6274	118	7	cases	case	NOUN
easat-6274	118	8	outcome	outcome	NOUN
easat-6274	118	9	:	:	PUNCT
easat-6274	118	10	proposed	propose	VERB
easat-6274	118	11	a	a	DET
easat-6274	118	12	process	process	NOUN
easat-6274	118	13	framework	framework	NOUN
easat-6274	118	14	that	that	PRON
easat-6274	118	15	could	could	AUX
easat-6274	118	16	help	help	VERB
easat-6274	118	17	the	the	DET
easat-6274	118	18	organization	organization	NOUN
easat-6274	118	19	siding	side	VERB
easat-6274	118	20	social	social	ADJ
easat-6274	118	21	media	medium	NOUN
easat-6274	118	22	in	in	ADP
easat-6274	118	23	innovation	innovation	NOUN
easat-6274	118	24	process	process	NOUN
easat-6274	118	25	limitations	limitation	NOUN
easat-6274	118	26	:	:	PUNCT
easat-6274	118	27	this	this	DET
easat-6274	118	28	study	study	NOUN
easat-6274	118	29	should	should	AUX
easat-6274	118	30	n’t	not	PART
easat-6274	118	31	be	be	AUX
easat-6274	118	32	generalized	generalize	VERB
easat-6274	118	33	to	to	ADP
easat-6274	118	34	all	all	DET
easat-6274	118	35	social	social	ADJ
easat-6274	118	36	media	medium	NOUN
easat-6274	118	37	application	application	NOUN
easat-6274	118	38	in	in	ADP
easat-6274	118	39	any	any	DET
easat-6274	118	40	organization	organization	NOUN
easat-6274	118	41	social	social	ADJ
easat-6274	118	42	media	medium	NOUN
easat-6274	118	43	and	and	CCONJ
easat-6274	118	44	innovation	innovation	NOUN
easat-6274	118	45	:	:	PUNCT
easat-6274	118	46	a	a	DET
easat-6274	118	47	systematic	systematic	ADJ
easat-6274	118	48	literature	literature	NOUN
easat-6274	118	49	review	review	NOUN
easat-6274	118	50	and	and	CCONJ
easat-6274	118	51	future	future	ADJ
easat-6274	118	52	research	research	NOUN
easat-6274	118	53	directions	direction	NOUN
easat-6274	118	54	hardik	hardik	PROPN
easat-6274	118	55	bhimania	bhimania	PROPN
easat-6274	118	56	,	,	PUNCT
easat-6274	118	57	anne	anne	PROPN
easat-6274	118	58	-	-	PUNCT
easat-6274	118	59	laure	laure	PROPN
easat-6274	118	60	mentionb,⁎	mentionb,⁎	PROPN
easat-6274	118	61	,	,	PUNCT
easat-6274	118	62	pierre	pierre	PROPN
easat-6274	118	63	-	-	PUNCT
easat-6274	118	64	jean	jean	PROPN
easat-6274	118	65	barlatierc	barlatierc	PROPN
easat-6274	118	66	objectives	objective	NOUN
easat-6274	118	67	:	:	PUNCT
easat-6274	118	68	figure	figure	VERB
easat-6274	118	69	out	out	ADP
easat-6274	118	70	how	how	SCONJ
easat-6274	118	71	social	social	ADJ
easat-6274	118	72	media	medium	NOUN
easat-6274	118	73	’s	’s	PART
easat-6274	118	74	potential	potential	ADJ
easat-6274	118	75	benefits	benefit	NOUN
easat-6274	118	76	innovation	innovation	NOUN
easat-6274	118	77	.	.	PUNCT
easat-6274	119	1	methods	method	NOUN
easat-6274	119	2	:	:	PUNCT
easat-6274	119	3	systematic	systematic	ADJ
easat-6274	119	4	literature	literature	PROPN
easat-6274	119	5	review	review	NOUN
easat-6274	119	6	of	of	ADP
easat-6274	119	7	111	111	NUM
easat-6274	119	8	articles	article	NOUN
easat-6274	119	9	analyzed	analyze	VERB
easat-6274	119	10	outcome	outcome	NOUN
easat-6274	119	11	:	:	PUNCT
easat-6274	119	12	identifies	identify	VERB
easat-6274	119	13	most	most	ADV
easat-6274	119	14	popular	popular	ADJ
easat-6274	119	15	theories	theory	NOUN
easat-6274	119	16	,	,	PUNCT
easat-6274	119	17	units	unit	NOUN
easat-6274	119	18	of	of	ADP
easat-6274	119	19	analysis	analysis	NOUN
easat-6274	119	20	,	,	PUNCT
easat-6274	119	21	sample	sample	NOUN
easat-6274	119	22	areas	area	NOUN
easat-6274	119	23	,	,	PUNCT
easat-6274	119	24	types	type	NOUN
easat-6274	119	25	of	of	ADP
easat-6274	119	26	social	social	ADJ
easat-6274	119	27	networks	network	NOUN
easat-6274	119	28	,	,	PUNCT
easat-6274	119	29	and	and	CCONJ
easat-6274	119	30	the	the	DET
easat-6274	119	31	innovation	innovation	NOUN
easat-6274	119	32	stage	stage	NOUN
easat-6274	119	33	studied	study	VERB
easat-6274	119	34	.	.	PUNCT
easat-6274	120	1	limitations	limitation	NOUN
easat-6274	120	2	social	social	ADJ
easat-6274	120	3	media	medium	NOUN
easat-6274	120	4	marketing	marketing	NOUN
easat-6274	120	5	management	management	NOUN
easat-6274	120	6	:	:	PUNCT
easat-6274	120	7	a	a	DET
easat-6274	120	8	conceptual	conceptual	ADJ
easat-6274	120	9	framework	framework	NOUN
easat-6274	120	10	.	.	PUNCT
easat-6274	121	1	by	by	ADP
easat-6274	121	2	amy	amy	PROPN
easat-6274	121	3	l.	l.	PROPN
easat-6274	121	4	parsons	parsons	PROPN
easat-6274	121	5	&	&	CCONJ
easat-6274	121	6	elzbieta	elzbieta	PROPN
easat-6274	121	7	lepkowska	lepkowska	PROPN
easat-6274	121	8	-	-	PUNCT
easat-6274	121	9	white	white	ADJ
easat-6274	121	10	objectives	objective	NOUN
easat-6274	121	11	methods	method	NOUN
easat-6274	121	12	outcome	outcome	VERB
easat-6274	121	13	:	:	PUNCT
easat-6274	121	14	conceptual	conceptual	ADJ
easat-6274	121	15	framework	framework	NOUN
easat-6274	121	16	with	with	ADP
easat-6274	121	17	4	4	NUM
easat-6274	121	18	dimensions	dimension	NOUN
easat-6274	121	19	of	of	ADP
easat-6274	121	20	implementing	implement	VERB
easat-6274	121	21	sm	sm	INTJ
easat-6274	121	22	in	in	ADP
easat-6274	121	23	marketing	marketing	NOUN
easat-6274	121	24	limitations	limitation	NOUN
easat-6274	121	25	:	:	PUNCT
easat-6274	121	26	the	the	DET
easat-6274	121	27	framework	framework	NOUN
easat-6274	121	28	presented	present	VERB
easat-6274	121	29	ca	can	AUX
easat-6274	121	30	n’t	not	PART
easat-6274	121	31	be	be	AUX
easat-6274	121	32	fully	fully	ADV
easat-6274	121	33	applied	apply	VERB
easat-6274	121	34	on	on	ADP
easat-6274	121	35	all	all	DET
easat-6274	121	36	business	business	NOUN
easat-6274	121	37	cases	case	NOUN
easat-6274	121	38	.	.	PUNCT
easat-6274	122	1	it	it	PRON
easat-6274	122	2	depends	depend	VERB
easat-6274	122	3	on	on	ADP
easat-6274	122	4	business	business	NOUN
easat-6274	122	5	strategic	strategic	ADJ
easat-6274	122	6	focus	focus	NOUN
easat-6274	122	7	the	the	DET
easat-6274	122	8	usage	usage	NOUN
easat-6274	122	9	of	of	ADP
easat-6274	122	10	social	social	ADJ
easat-6274	122	11	media	medium	NOUN
easat-6274	122	12	in	in	ADP
easat-6274	122	13	new	new	ADJ
easat-6274	122	14	product	product	NOUN
easat-6274	122	15	development	development	NOUN
easat-6274	122	16	process	process	NOUN
easat-6274	122	17	:	:	PUNCT
easat-6274	122	18	the	the	DET
easat-6274	122	19	benefits	benefit	NOUN
easat-6274	122	20	and	and	CCONJ
easat-6274	122	21	the	the	DET
easat-6274	122	22	challenges	challenge	NOUN
easat-6274	122	23	objectives	objective	VERB
easat-6274	122	24	:	:	PUNCT
easat-6274	122	25	better	well	ADJ
easat-6274	122	26	understanding	understanding	NOUN
easat-6274	122	27	about	about	ADP
easat-6274	122	28	the	the	DET
easat-6274	122	29	impact	impact	NOUN
easat-6274	122	30	of	of	ADP
easat-6274	122	31	social	social	ADJ
easat-6274	122	32	media	medium	NOUN
easat-6274	122	33	on	on	ADP
easat-6274	122	34	incremental	incremental	ADJ
easat-6274	122	35	npd	npd	NOUN
easat-6274	122	36	and	and	CCONJ
easat-6274	122	37	its	its	PRON
easat-6274	122	38	contribution	contribution	NOUN
easat-6274	122	39	to	to	ADP
easat-6274	122	40	npd	npd	NOUN
easat-6274	122	41	success	success	NOUN
easat-6274	122	42	,	,	PUNCT
easat-6274	122	43	methods	method	NOUN
easat-6274	122	44	:	:	PUNCT
easat-6274	122	45	outcome	outcome	NOUN
easat-6274	122	46	:	:	PUNCT
easat-6274	122	47	social	social	ADJ
easat-6274	122	48	media	medium	NOUN
easat-6274	122	49	provides	provide	VERB
easat-6274	122	50	an	an	DET
easat-6274	122	51	effective	effective	ADJ
easat-6274	122	52	and	and	CCONJ
easat-6274	122	53	efficient	efficient	ADJ
easat-6274	122	54	method	method	NOUN
easat-6274	122	55	for	for	ADP
easat-6274	122	56	collecting	collect	VERB
easat-6274	122	57	information	information	NOUN
easat-6274	122	58	and	and	CCONJ
easat-6274	122	59	knowledge	knowledge	NOUN
easat-6274	122	60	about	about	ADP
easat-6274	122	61	customers	customer	NOUN
easat-6274	122	62	’	’	PART
easat-6274	122	63	expectations	expectation	NOUN
easat-6274	122	64	and	and	CCONJ
easat-6274	122	65	experience	experience	NOUN
easat-6274	122	66	but	but	CCONJ
easat-6274	122	67	it	it	PRON
easat-6274	122	68	does	do	AUX
easat-6274	122	69	not	not	PART
easat-6274	122	70	lead	lead	VERB
easat-6274	122	71	to	to	ADP
easat-6274	122	72	npd	npd	NOUN
easat-6274	122	73	success	success	NOUN
easat-6274	122	74	.	.	PUNCT
easat-6274	123	1	limitations	limitation	NOUN
easat-6274	123	2	:	:	PUNCT
easat-6274	123	3	do	do	AUX
easat-6274	123	4	n’t	not	PART
easat-6274	123	5	evaluate	evaluate	VERB
easat-6274	123	6	customer	customer	NOUN
easat-6274	123	7	inputs	input	NOUN
easat-6274	123	8	in	in	ADP
easat-6274	123	9	different	different	ADJ
easat-6274	123	10	sectors	sector	NOUN
easat-6274	123	11	mostly	mostly	ADV
easat-6274	123	12	focus	focus	VERB
easat-6274	123	13	on	on	ADP
easat-6274	123	14	technology	technology	NOUN
easat-6274	123	15	,	,	PUNCT
easat-6274	123	16	clothing	clothing	NOUN
easat-6274	123	17	industries	industry	NOUN
easat-6274	123	18	and	and	CCONJ
easat-6274	123	19	automotive	automotive	NOUN
easat-6274	123	20	.	.	PUNCT
easat-6274	124	1	a	a	DET
easat-6274	124	2	review	review	NOUN
easat-6274	124	3	of	of	ADP
easat-6274	124	4	social	social	ADJ
easat-6274	124	5	media	medium	NOUN
easat-6274	124	6	and	and	CCONJ
easat-6274	124	7	implications	implication	NOUN
easat-6274	124	8	for	for	ADP
easat-6274	124	9	the	the	DET
easat-6274	124	10	sales	sale	NOUN
easat-6274	124	11	process	process	NOUN
easat-6274	124	12	by	by	ADP
easat-6274	124	13	james	james	PROPN
easat-6274	124	14	“	"	PUNCT
easat-6274	124	15	mick	mick	PROPN
easat-6274	124	16	”	"	PUNCT
easat-6274	124	17	andzulis	andzulis	PROPN
easat-6274	124	18	,	,	PUNCT
easat-6274	124	19	nikolaos	nikolaos	PROPN
easat-6274	124	20	g.	g.	PROPN
easat-6274	124	21	panagopoulos	panagopoulos	PROPN
easat-6274	124	22	,	,	PUNCT
easat-6274	124	23	and	and	CCONJ
easat-6274	124	24	adam	adam	PROPN
easat-6274	124	25	objectives	objective	NOUN
easat-6274	124	26	:	:	PUNCT
easat-6274	124	27	to	to	PART
easat-6274	124	28	find	find	VERB
easat-6274	124	29	an	an	DET
easat-6274	124	30	overview	overview	NOUN
easat-6274	124	31	about	about	ADP
easat-6274	124	32	the	the	DET
easat-6274	124	33	social	social	ADJ
easat-6274	124	34	media	medium	NOUN
easat-6274	124	35	role	role	NOUN
easat-6274	124	36	in	in	ADP
easat-6274	124	37	the	the	DET
easat-6274	124	38	sales	sale	NOUN
easat-6274	124	39	process	process	NOUN
easat-6274	124	40	.	.	PUNCT
easat-6274	125	1	methods	method	NOUN
easat-6274	125	2	:	:	PUNCT
easat-6274	125	3	literature	literature	NOUN
easat-6274	125	4	study	study	PROPN
easat-6274	125	5	.	.	PUNCT
easat-6274	126	1	outcome	outcome	NOUN
easat-6274	126	2	:	:	PUNCT
easat-6274	126	3	it	it	PRON
easat-6274	126	4	’s	’	VERB
easat-6274	126	5	important	important	ADJ
easat-6274	126	6	for	for	SCONJ
easat-6274	126	7	the	the	DET
easat-6274	126	8	companies	company	NOUN
easat-6274	126	9	to	to	PART
easat-6274	126	10	listen	listen	VERB
easat-6274	126	11	to	to	ADP
easat-6274	126	12	the	the	DET
easat-6274	126	13	customers	customer	NOUN
easat-6274	126	14	and	and	CCONJ
easat-6274	126	15	follow	follow	VERB
easat-6274	126	16	the	the	DET
easat-6274	126	17	steps	step	NOUN
easat-6274	126	18	.	.	PUNCT
easat-6274	127	1	limitations	limitation	NOUN
easat-6274	127	2	:	:	PUNCT
easat-6274	127	3	various	various	ADJ
easat-6274	127	4	areas	area	NOUN
easat-6274	127	5	where	where	SCONJ
easat-6274	127	6	not	not	PART
easat-6274	127	7	covered	cover	VERB
easat-6274	127	8	as	as	ADP
easat-6274	127	9	role	role	NOUN
easat-6274	127	10	of	of	ADP
easat-6274	127	11	technology	technology	NOUN
easat-6274	127	12	,	,	PUNCT
easat-6274	127	13	crisis	crisis	NOUN
easat-6274	127	14	management	management	NOUN
easat-6274	127	15	,	,	PUNCT
easat-6274	127	16	pricing	pricing	NOUN
easat-6274	127	17	and	and	CCONJ
easat-6274	127	18	security	security	NOUN
easat-6274	127	19	concerns	concern	NOUN
easat-6274	127	20	.	.	PUNCT
easat-6274	128	1	the	the	DET
easat-6274	128	2	role	role	NOUN
easat-6274	128	3	of	of	ADP
easat-6274	128	4	social	social	ADJ
easat-6274	128	5	media	medium	NOUN
easat-6274	128	6	in	in	ADP
easat-6274	128	7	recruitment	recruitment	NOUN
easat-6274	128	8	and	and	CCONJ
easat-6274	128	9	selection	selection	NOUN
easat-6274	128	10	processes	process	NOUN
easat-6274	128	11	by	by	ADP
easat-6274	128	12	elise	elise	PROPN
easat-6274	128	13	van	van	PROPN
easat-6274	128	14	den	den	PROPN
easat-6274	128	15	hoogen	hoogen	NOUN
easat-6274	128	16	in	in	ADP
easat-6274	128	17	30	30	NUM
easat-6274	128	18	may	may	NOUN
easat-6274	128	19	,	,	PUNCT
easat-6274	128	20	2012	2012	NUM
easat-6274	128	21	objectives	objective	NOUN
easat-6274	128	22	:	:	PUNCT
easat-6274	128	23	to	to	PART
easat-6274	128	24	reach	reach	VERB
easat-6274	128	25	a	a	DET
easat-6274	128	26	theoretical	theoretical	ADJ
easat-6274	128	27	framework	framework	NOUN
easat-6274	128	28	about	about	ADP
easat-6274	128	29	usage	usage	NOUN
easat-6274	128	30	of	of	ADP
easat-6274	128	31	sns	sns	PROPN
easat-6274	128	32	by	by	ADP
easat-6274	128	33	hr	hr	NOUN
easat-6274	128	34	professionals	professional	NOUN
easat-6274	128	35	methods	method	NOUN
easat-6274	128	36	:	:	PUNCT
easat-6274	128	37	literature	literature	NOUN
easat-6274	128	38	study	study	NOUN
easat-6274	128	39	outcome	outcome	NOUN
easat-6274	128	40	:	:	PUNCT
easat-6274	128	41	using	use	VERB
easat-6274	128	42	sns	sns	PROPN
easat-6274	128	43	leads	lead	VERB
easat-6274	128	44	to	to	ADP
easat-6274	128	45	a	a	DET
easat-6274	128	46	lot	lot	NOUN
easat-6274	128	47	of	of	ADP
easat-6274	128	48	information	information	NOUN
easat-6274	128	49	that	that	PRON
easat-6274	128	50	can	can	AUX
easat-6274	128	51	lead	lead	VERB
easat-6274	128	52	to	to	ADP
easat-6274	128	53	biased	biased	ADJ
easat-6274	128	54	decision	decision	NOUN
easat-6274	128	55	making	make	VERB
easat-6274	128	56	so	so	SCONJ
easat-6274	128	57	it	it	PRON
easat-6274	128	58	is	be	AUX
easat-6274	128	59	not	not	PART
easat-6274	128	60	preferred	prefer	VERB
easat-6274	128	61	to	to	PART
easat-6274	128	62	use	use	VERB
easat-6274	128	63	this	this	DET
easat-6274	128	64	information	information	NOUN
easat-6274	128	65	in	in	ADP
easat-6274	128	66	the	the	DET
easat-6274	128	67	selection	selection	NOUN
easat-6274	128	68	process	process	NOUN
easat-6274	128	69	.	.	PUNCT
easat-6274	129	1	limitations	limitation	NOUN
easat-6274	129	2	:	:	PUNCT
easat-6274	129	3	no	no	DET
easat-6274	129	4	in	in	ADP
easat-6274	129	5	depth	depth	NOUN
easat-6274	129	6	study	study	NOUN
easat-6274	129	7	on	on	ADP
easat-6274	129	8	how	how	SCONJ
easat-6274	129	9	sns	sns	PROPN
easat-6274	129	10	in	in	ADP
easat-6274	129	11	recruitment	recruitment	NOUN
easat-6274	129	12	and	and	CCONJ
easat-6274	129	13	selection	selection	NOUN
easat-6274	129	14	processes	process	NOUN
easat-6274	129	15	are	be	AUX
easat-6274	129	16	used	use	VERB
easat-6274	129	17	after	after	ADP
easat-6274	129	18	the	the	DET
easat-6274	129	19	inspection	inspection	NOUN
easat-6274	129	20	of	of	ADP
easat-6274	129	21	the	the	DET
easat-6274	129	22	related	relate	VERB
easat-6274	129	23	previous	previous	ADJ
easat-6274	129	24	work	work	NOUN
easat-6274	129	25	,	,	PUNCT
easat-6274	129	26	it	it	PRON
easat-6274	129	27	was	be	AUX
easat-6274	129	28	found	find	VERB
easat-6274	129	29	that	that	SCONJ
easat-6274	129	30	a	a	DET
easat-6274	129	31	lot	lot	NOUN
easat-6274	129	32	of	of	ADP
easat-6274	129	33	papers	paper	NOUN
easat-6274	129	34	discuss	discuss	VERB
easat-6274	129	35	social	social	ADJ
easat-6274	129	36	media	medium	NOUN
easat-6274	129	37	and	and	CCONJ
easat-6274	129	38	its	its	PRON
easat-6274	129	39	benefits	benefit	NOUN
easat-6274	129	40	or	or	CCONJ
easat-6274	129	41	impact	impact	NOUN
easat-6274	129	42	on	on	ADP
easat-6274	129	43	organization	organization	NOUN
easat-6274	129	44	,	,	PUNCT
easat-6274	129	45	as	as	ADV
easat-6274	129	46	well	well	ADV
easat-6274	129	47	as	as	ADP
easat-6274	129	48	some	some	DET
easat-6274	129	49	brief	brief	ADJ
easat-6274	129	50	frameworks	framework	NOUN
easat-6274	129	51	on	on	ADP
easat-6274	129	52	the	the	DET
easat-6274	129	53	impact	impact	NOUN
easat-6274	129	54	of	of	ADP
easat-6274	129	55	social	social	ADJ
easat-6274	129	56	media	medium	NOUN
easat-6274	129	57	on	on	ADP
easat-6274	129	58	some	some	DET
easat-6274	129	59	organizational	organizational	ADJ
easat-6274	129	60	processes	process	NOUN
easat-6274	129	61	in	in	ADP
easat-6274	129	62	different	different	ADJ
easat-6274	129	63	departments	department	NOUN
easat-6274	129	64	.	.	PUNCT
easat-6274	130	1	however	however	ADV
easat-6274	130	2	,	,	PUNCT
easat-6274	130	3	a	a	DET
easat-6274	130	4	gap	gap	NOUN
easat-6274	130	5	was	be	AUX
easat-6274	130	6	found	find	VERB
easat-6274	130	7	within	within	ADP
easat-6274	130	8	the	the	DET
easat-6274	130	9	integration	integration	NOUN
easat-6274	130	10	of	of	ADP
easat-6274	130	11	sm	sm	PROPN
easat-6274	130	12	into	into	ADP
easat-6274	130	13	the	the	DET
easat-6274	130	14	business	business	NOUN
easat-6274	130	15	,	,	PUNCT
easat-6274	130	16	also	also	ADV
easat-6274	130	17	there	there	PRON
easat-6274	130	18	was	be	VERB
easat-6274	130	19	no	no	DET
easat-6274	130	20	mention	mention	NOUN
easat-6274	130	21	of	of	ADP
easat-6274	130	22	any	any	DET
easat-6274	130	23	clearly	clearly	ADV
easat-6274	130	24	defined	define	VERB
easat-6274	130	25	step	step	NOUN
easat-6274	130	26	of	of	ADP
easat-6274	130	27	implementing	implement	VERB
easat-6274	130	28	social	social	ADJ
easat-6274	130	29	media	medium	NOUN
easat-6274	130	30	in	in	ADP
easat-6274	130	31	a	a	DET
easat-6274	130	32	business	business	NOUN
easat-6274	130	33	firm	firm	NOUN
easat-6274	130	34	.	.	PUNCT
easat-6274	131	1	accordingly	accordingly	ADV
easat-6274	131	2	,	,	PUNCT
easat-6274	131	3	the	the	DET
easat-6274	131	4	research	research	NOUN
easat-6274	131	5	question	question	NOUN
easat-6274	131	6	of	of	ADP
easat-6274	131	7	this	this	DET
easat-6274	131	8	paper	paper	NOUN
easat-6274	131	9	is	be	AUX
easat-6274	131	10	“	"	PUNCT
easat-6274	131	11	what	what	PRON
easat-6274	131	12	is	be	AUX
easat-6274	131	13	the	the	DET
easat-6274	131	14	framework	framework	NOUN
easat-6274	131	15	of	of	ADP
easat-6274	131	16	integration	integration	NOUN
easat-6274	131	17	social	social	ADJ
easat-6274	131	18	media	medium	NOUN
easat-6274	131	19	within	within	ADP
easat-6274	131	20	an	an	DET
easat-6274	131	21	organization	organization	NOUN
easat-6274	131	22	4	4	NUM
easat-6274	131	23	.	.	PUNCT
easat-6274	131	24	methodology	methodology	NOUN
easat-6274	131	25	4.1	4.1	NUM
easat-6274	131	26	.	.	PUNCT
easat-6274	132	1	research	research	NOUN
easat-6274	132	2	design	design	NOUN
easat-6274	132	3	this	this	DET
easat-6274	132	4	study	study	NOUN
easat-6274	132	5	adopts	adopt	VERB
easat-6274	132	6	a	a	DET
easat-6274	132	7	qualitative	qualitative	ADJ
easat-6274	132	8	research	research	NOUN
easat-6274	132	9	approach	approach	NOUN
easat-6274	132	10	to	to	PART
easat-6274	132	11	develop	develop	VERB
easat-6274	132	12	and	and	CCONJ
easat-6274	132	13	validate	validate	VERB
easat-6274	132	14	a	a	DET
easat-6274	132	15	conceptual	conceptual	ADJ
easat-6274	132	16	framework	framework	NOUN
easat-6274	132	17	for	for	ADP
easat-6274	132	18	integrating	integrate	VERB
easat-6274	132	19	social	social	ADJ
easat-6274	132	20	media	medium	NOUN
easat-6274	132	21	into	into	ADP
easat-6274	132	22	business	business	NOUN
easat-6274	132	23	organizations	organization	NOUN
easat-6274	132	24	.	.	PUNCT
easat-6274	133	1	the	the	DET
easat-6274	133	2	technology	technology	NOUN
easat-6274	133	3	-	-	PUNCT
easat-6274	133	4	organization	organization	NOUN
easat-6274	133	5	-	-	PUNCT
easat-6274	133	6	environment	environment	NOUN
easat-6274	133	7	(	(	PUNCT
easat-6274	133	8	toe	toe	NOUN
easat-6274	133	9	)	)	PUNCT
easat-6274	133	10	framework	framework	NOUN
easat-6274	133	11	forms	form	VERB
easat-6274	133	12	the	the	DET
easat-6274	133	13	foundation	foundation	NOUN
easat-6274	133	14	of	of	ADP
easat-6274	133	15	the	the	DET
easat-6274	133	16	research	research	NOUN
easat-6274	133	17	,	,	PUNCT
easat-6274	133	18	guiding	guide	VERB
easat-6274	133	19	the	the	DET
easat-6274	133	20	identification	identification	NOUN
easat-6274	133	21	of	of	ADP
easat-6274	133	22	relevant	relevant	ADJ
easat-6274	133	23	factors	factor	NOUN
easat-6274	133	24	influencing	influence	VERB
easat-6274	133	25	social	social	ADJ
easat-6274	133	26	media	medium	NOUN
easat-6274	133	27	adoption	adoption	NOUN
easat-6274	133	28	.	.	PUNCT
easat-6274	134	1	a	a	DET
easat-6274	134	2	delphi	delphi	NOUN
easat-6274	134	3	-	-	PUNCT
easat-6274	134	4	oriented	orient	VERB
easat-6274	134	5	methodology	methodology	NOUN
easat-6274	134	6	was	be	AUX
easat-6274	134	7	employed	employ	VERB
easat-6274	134	8	to	to	PART
easat-6274	134	9	obtain	obtain	VERB
easat-6274	134	10	expert	expert	ADJ
easat-6274	134	11	insights	insight	NOUN
easat-6274	134	12	,	,	PUNCT
easat-6274	134	13	ensuring	ensure	VERB
easat-6274	134	14	the	the	DET
easat-6274	134	15	practicality	practicality	NOUN
easat-6274	134	16	and	and	CCONJ
easat-6274	134	17	robustness	robustness	NOUN
easat-6274	134	18	of	of	ADP
easat-6274	134	19	the	the	DET
easat-6274	134	20	proposed	propose	VERB
easat-6274	134	21	framework	framework	NOUN
easat-6274	134	22	.	.	PUNCT
easat-6274	135	1	1366	1366	NUM
easat-6274	135	2	edelweiss	edelweiss	PROPN
easat-6274	135	3	applied	apply	VERB
easat-6274	135	4	science	science	NOUN
easat-6274	135	5	and	and	CCONJ
easat-6274	135	6	technology	technology	NOUN
easat-6274	135	7	issn	issn	PROPN
easat-6274	135	8	:	:	PUNCT
easat-6274	135	9	2576	2576	NUM
easat-6274	135	10	-	-	SYM
easat-6274	135	11	8484	8484	NUM
easat-6274	135	12	vol	vol	NOUN
easat-6274	135	13	.	.	PROPN
easat-6274	136	1	9	9	NUM
easat-6274	136	2	,	,	PUNCT
easat-6274	136	3	no	no	INTJ
easat-6274	136	4	.	.	NOUN
easat-6274	137	1	4	4	NUM
easat-6274	137	2	:	:	SYM
easat-6274	137	3	1361	1361	NUM
easat-6274	137	4	-	-	SYM
easat-6274	137	5	1376	1376	NUM
easat-6274	137	6	,	,	PUNCT
easat-6274	137	7	2025	2025	NUM
easat-6274	137	8	doi	doi	NOUN
easat-6274	137	9	:	:	PUNCT
easat-6274	137	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	137	11	©	©	PROPN
easat-6274	137	12	2025	2025	NUM
easat-6274	137	13	by	by	ADP
easat-6274	137	14	the	the	DET
easat-6274	137	15	authors	author	NOUN
easat-6274	137	16	;	;	PUNCT
easat-6274	137	17	licensee	licensee	PROPN
easat-6274	137	18	learning	learning	NOUN
easat-6274	137	19	gate	gate	VERB
easat-6274	137	20	4.2	4.2	NUM
easat-6274	137	21	.	.	PUNCT
easat-6274	138	1	the	the	DET
easat-6274	138	2	delphi	delphi	NOUN
easat-6274	138	3	method	method	NOUN
easat-6274	138	4	the	the	DET
easat-6274	138	5	delphi	delphi	NOUN
easat-6274	138	6	method	method	NOUN
easat-6274	138	7	was	be	AUX
easat-6274	138	8	selected	select	VERB
easat-6274	138	9	for	for	ADP
easat-6274	138	10	its	its	PRON
easat-6274	138	11	iterative	iterative	NOUN
easat-6274	138	12	nature	nature	NOUN
easat-6274	138	13	and	and	CCONJ
easat-6274	138	14	capacity	capacity	NOUN
easat-6274	138	15	to	to	PART
easat-6274	138	16	synthesize	synthesize	VERB
easat-6274	138	17	expert	expert	ADJ
easat-6274	138	18	opinions	opinion	NOUN
easat-6274	138	19	on	on	ADP
easat-6274	138	20	complex	complex	ADJ
easat-6274	138	21	subjects	subject	NOUN
easat-6274	138	22	.	.	PUNCT
easat-6274	139	1	this	this	DET
easat-6274	139	2	structured	structure	VERB
easat-6274	139	3	process	process	NOUN
easat-6274	139	4	minimizes	minimize	VERB
easat-6274	139	5	individual	individual	ADJ
easat-6274	139	6	biases	bias	NOUN
easat-6274	139	7	and	and	CCONJ
easat-6274	139	8	fosters	foster	VERB
easat-6274	139	9	consensus	consensus	NOUN
easat-6274	139	10	among	among	ADP
easat-6274	139	11	a	a	DET
easat-6274	139	12	diverse	diverse	ADJ
easat-6274	139	13	group	group	NOUN
easat-6274	139	14	of	of	ADP
easat-6274	139	15	specialists	specialist	NOUN
easat-6274	139	16	.	.	PUNCT
easat-6274	140	1	two	two	NUM
easat-6274	140	2	rounds	round	NOUN
easat-6274	140	3	of	of	ADP
easat-6274	140	4	interviews	interview	NOUN
easat-6274	140	5	were	be	AUX
easat-6274	140	6	conducted	conduct	VERB
easat-6274	140	7	to	to	PART
easat-6274	140	8	validate	validate	VERB
easat-6274	140	9	and	and	CCONJ
easat-6274	140	10	refine	refine	VERB
easat-6274	140	11	the	the	DET
easat-6274	140	12	framework	framework	NOUN
easat-6274	140	13	.	.	PUNCT
easat-6274	141	1	round	round	ADP
easat-6274	141	2	1	1	NUM
easat-6274	141	3	:	:	PUNCT
easat-6274	141	4	initial	initial	ADJ
easat-6274	141	5	interviews	interview	NOUN
easat-6274	141	6	were	be	AUX
easat-6274	141	7	conducted	conduct	VERB
easat-6274	141	8	with	with	ADP
easat-6274	141	9	three	three	NUM
easat-6274	141	10	industry	industry	NOUN
easat-6274	141	11	experts	expert	NOUN
easat-6274	141	12	from	from	ADP
easat-6274	141	13	varying	vary	VERB
easat-6274	141	14	business	business	NOUN
easat-6274	141	15	domains	domain	NOUN
easat-6274	141	16	:	:	PUNCT
easat-6274	141	17	a	a	DET
easat-6274	141	18	social	social	ADJ
easat-6274	141	19	media	medium	NOUN
easat-6274	141	20	specialist	specialist	NOUN
easat-6274	141	21	,	,	PUNCT
easat-6274	141	22	an	an	DET
easat-6274	141	23	e	e	NOUN
easat-6274	141	24	-	-	NOUN
easat-6274	141	25	commerce	commerce	NOUN
easat-6274	141	26	expert	expert	NOUN
easat-6274	141	27	,	,	PUNCT
easat-6274	141	28	and	and	CCONJ
easat-6274	141	29	a	a	DET
easat-6274	141	30	startup	startup	NOUN
easat-6274	141	31	founder	founder	NOUN
easat-6274	141	32	.	.	PUNCT
easat-6274	142	1	they	they	PRON
easat-6274	142	2	provided	provide	VERB
easat-6274	142	3	feedback	feedback	NOUN
easat-6274	142	4	on	on	ADP
easat-6274	142	5	the	the	DET
easat-6274	142	6	framework	framework	NOUN
easat-6274	142	7	's	's	PART
easat-6274	142	8	relevance	relevance	NOUN
easat-6274	142	9	and	and	CCONJ
easat-6274	142	10	identified	identify	VERB
easat-6274	142	11	potential	potential	ADJ
easat-6274	142	12	gaps	gap	NOUN
easat-6274	142	13	.	.	PUNCT
easat-6274	143	1	round	round	ADP
easat-6274	143	2	2	2	NUM
easat-6274	143	3	:	:	PUNCT
easat-6274	143	4	follow	follow	VERB
easat-6274	143	5	-	-	PUNCT
easat-6274	143	6	up	up	ADP
easat-6274	143	7	discussions	discussion	NOUN
easat-6274	143	8	via	via	ADP
easat-6274	143	9	virtual	virtual	ADJ
easat-6274	143	10	meetings	meeting	NOUN
easat-6274	143	11	were	be	AUX
easat-6274	143	12	held	hold	VERB
easat-6274	143	13	to	to	PART
easat-6274	143	14	address	address	VERB
easat-6274	143	15	insights	insight	NOUN
easat-6274	143	16	from	from	ADP
easat-6274	143	17	the	the	DET
easat-6274	143	18	first	first	ADJ
easat-6274	143	19	round	round	NOUN
easat-6274	143	20	and	and	CCONJ
easat-6274	143	21	incorporate	incorporate	VERB
easat-6274	143	22	suggested	suggest	VERB
easat-6274	143	23	modifications	modification	NOUN
easat-6274	143	24	.	.	PUNCT
easat-6274	144	1	4.2.1	4.2.1	X
easat-6274	144	2	.	.	PUNCT
easat-6274	145	1	expert	expert	NOUN
easat-6274	145	2	selection	selection	NOUN
easat-6274	145	3	experts	expert	NOUN
easat-6274	145	4	were	be	AUX
easat-6274	145	5	purposefully	purposefully	ADV
easat-6274	145	6	chosen	choose	VERB
easat-6274	145	7	to	to	PART
easat-6274	145	8	represent	represent	VERB
easat-6274	145	9	diverse	diverse	ADJ
easat-6274	145	10	industries	industry	NOUN
easat-6274	145	11	and	and	CCONJ
easat-6274	145	12	organizational	organizational	ADJ
easat-6274	145	13	scales	scale	NOUN
easat-6274	145	14	,	,	PUNCT
easat-6274	145	15	ensuring	ensure	VERB
easat-6274	145	16	a	a	DET
easat-6274	145	17	holistic	holistic	ADJ
easat-6274	145	18	evaluation	evaluation	NOUN
easat-6274	145	19	of	of	ADP
easat-6274	145	20	the	the	DET
easat-6274	145	21	framework	framework	NOUN
easat-6274	145	22	.	.	PUNCT
easat-6274	146	1	criteria	criterion	NOUN
easat-6274	146	2	for	for	ADP
easat-6274	146	3	selection	selection	NOUN
easat-6274	146	4	included	include	VERB
easat-6274	146	5	professional	professional	ADJ
easat-6274	146	6	experience	experience	NOUN
easat-6274	146	7	,	,	PUNCT
easat-6274	146	8	familiarity	familiarity	NOUN
easat-6274	146	9	with	with	ADP
easat-6274	146	10	social	social	ADJ
easat-6274	146	11	media	medium	NOUN
easat-6274	146	12	applications	application	NOUN
easat-6274	146	13	,	,	PUNCT
easat-6274	146	14	and	and	CCONJ
easat-6274	146	15	their	their	PRON
easat-6274	146	16	role	role	NOUN
easat-6274	146	17	in	in	ADP
easat-6274	146	18	business	business	NOUN
easat-6274	146	19	processes	process	NOUN
easat-6274	146	20	.	.	PUNCT
easat-6274	147	1	4.2.2	4.2.2	X
easat-6274	147	2	.	.	PUNCT
easat-6274	148	1	expert	expert	ADJ
easat-6274	148	2	profiles	profile	NOUN
easat-6274	148	3	•	•	VERB
easat-6274	148	4	social	social	ADJ
easat-6274	148	5	media	medium	NOUN
easat-6274	148	6	specialist	specialist	NOUN
easat-6274	148	7	at	at	ADP
easat-6274	148	8	a	a	DET
easat-6274	148	9	radio	radio	NOUN
easat-6274	148	10	station	station	NOUN
easat-6274	148	11	,	,	PUNCT
easat-6274	148	12	focusing	focus	VERB
easat-6274	148	13	on	on	ADP
easat-6274	148	14	content	content	NOUN
easat-6274	148	15	promotion	promotion	NOUN
easat-6274	148	16	.	.	PUNCT
easat-6274	149	1	•	•	NUM
easat-6274	149	2	e	e	X
easat-6274	149	3	-	-	NOUN
easat-6274	149	4	commerce	commerce	NOUN
easat-6274	149	5	specialist	specialist	NOUN
easat-6274	149	6	,	,	PUNCT
easat-6274	149	7	emphasizing	emphasize	VERB
easat-6274	149	8	customer	customer	NOUN
easat-6274	149	9	engagement	engagement	NOUN
easat-6274	149	10	and	and	CCONJ
easat-6274	149	11	product	product	NOUN
easat-6274	149	12	visibility	visibility	NOUN
easat-6274	149	13	.	.	PUNCT
easat-6274	150	1	•	•	NUM
easat-6274	150	2	startup	startup	NOUN
easat-6274	150	3	founder	founder	NOUN
easat-6274	150	4	,	,	PUNCT
easat-6274	150	5	leveraging	leverage	VERB
easat-6274	150	6	social	social	ADJ
easat-6274	150	7	media	medium	NOUN
easat-6274	150	8	for	for	ADP
easat-6274	150	9	audience	audience	NOUN
easat-6274	150	10	connection	connection	NOUN
easat-6274	150	11	and	and	CCONJ
easat-6274	150	12	brand	brand	NOUN
easat-6274	150	13	building	building	NOUN
easat-6274	150	14	.	.	PUNCT
easat-6274	151	1	4.3	4.3	NUM
easat-6274	151	2	.	.	PUNCT
easat-6274	151	3	data	datum	NOUN
easat-6274	151	4	collection	collection	NOUN
easat-6274	151	5	data	datum	NOUN
easat-6274	151	6	was	be	AUX
easat-6274	151	7	collected	collect	VERB
easat-6274	151	8	through	through	ADP
easat-6274	151	9	semi	semi	ADJ
easat-6274	151	10	-	-	ADJ
easat-6274	151	11	structured	structured	ADJ
easat-6274	151	12	interviews	interview	NOUN
easat-6274	151	13	.	.	PUNCT
easat-6274	152	1	questions	question	NOUN
easat-6274	152	2	were	be	AUX
easat-6274	152	3	categorized	categorize	VERB
easat-6274	152	4	to	to	PART
easat-6274	152	5	explore	explore	VERB
easat-6274	152	6	:	:	PUNCT
easat-6274	152	7	•	•	NUM
easat-6274	152	8	general	general	ADJ
easat-6274	152	9	perspectives	perspective	NOUN
easat-6274	152	10	on	on	ADP
easat-6274	152	11	social	social	ADJ
easat-6274	152	12	media	medium	NOUN
easat-6274	152	13	utility	utility	NOUN
easat-6274	152	14	in	in	ADP
easat-6274	152	15	business	business	NOUN
easat-6274	152	16	.	.	PUNCT
easat-6274	153	1	•	•	NUM
easat-6274	153	2	specific	specific	ADJ
easat-6274	153	3	feedback	feedback	NOUN
easat-6274	153	4	on	on	ADP
easat-6274	153	5	the	the	DET
easat-6274	153	6	proposed	propose	VERB
easat-6274	153	7	framework	framework	NOUN
easat-6274	153	8	,	,	PUNCT
easat-6274	153	9	including	include	VERB
easat-6274	153	10	planning	planning	NOUN
easat-6274	153	11	,	,	PUNCT
easat-6274	153	12	platform	platform	NOUN
easat-6274	153	13	selection	selection	NOUN
easat-6274	153	14	,	,	PUNCT
easat-6274	153	15	target	target	NOUN
easat-6274	153	16	audience	audience	NOUN
easat-6274	153	17	identification	identification	NOUN
easat-6274	153	18	,	,	PUNCT
easat-6274	153	19	and	and	CCONJ
easat-6274	153	20	strategies	strategy	NOUN
easat-6274	153	21	for	for	ADP
easat-6274	153	22	building	build	VERB
easat-6274	153	23	relationships	relationship	NOUN
easat-6274	153	24	.	.	PUNCT
easat-6274	154	1	•	•	NUM
easat-6274	154	2	the	the	DET
easat-6274	154	3	framework	framework	NOUN
easat-6274	154	4	,	,	PUNCT
easat-6274	154	5	visualized	visualize	VERB
easat-6274	154	6	through	through	ADP
easat-6274	154	7	conceptual	conceptual	ADJ
easat-6274	154	8	diagrams	diagram	NOUN
easat-6274	154	9	,	,	PUNCT
easat-6274	154	10	was	be	AUX
easat-6274	154	11	presented	present	VERB
easat-6274	154	12	to	to	ADP
easat-6274	154	13	the	the	DET
easat-6274	154	14	experts	expert	NOUN
easat-6274	154	15	for	for	ADP
easat-6274	154	16	direct	direct	ADJ
easat-6274	154	17	evaluation	evaluation	NOUN
easat-6274	154	18	.	.	PUNCT
easat-6274	155	1	4.4	4.4	NUM
easat-6274	155	2	.	.	PUNCT
easat-6274	156	1	data	datum	NOUN
easat-6274	156	2	analysis	analysis	NOUN
easat-6274	156	3	interview	interview	NOUN
easat-6274	156	4	transcripts	transcript	NOUN
easat-6274	156	5	were	be	AUX
easat-6274	156	6	thematically	thematically	ADV
easat-6274	156	7	analyzed	analyze	VERB
easat-6274	156	8	to	to	PART
easat-6274	156	9	extract	extract	VERB
easat-6274	156	10	insights	insight	NOUN
easat-6274	156	11	and	and	CCONJ
easat-6274	156	12	identify	identify	VERB
easat-6274	156	13	patterns	pattern	NOUN
easat-6274	156	14	.	.	PUNCT
easat-6274	157	1	feedback	feedback	NOUN
easat-6274	157	2	from	from	ADP
easat-6274	157	3	each	each	DET
easat-6274	157	4	round	round	NOUN
easat-6274	157	5	was	be	AUX
easat-6274	157	6	systematically	systematically	ADV
easat-6274	157	7	reviewed	review	VERB
easat-6274	157	8	to	to	PART
easat-6274	157	9	refine	refine	VERB
easat-6274	157	10	the	the	DET
easat-6274	157	11	framework	framework	NOUN
easat-6274	157	12	.	.	PUNCT
easat-6274	158	1	key	key	ADJ
easat-6274	158	2	themes	theme	NOUN
easat-6274	158	3	were	be	AUX
easat-6274	158	4	mapped	map	VERB
easat-6274	158	5	against	against	ADP
easat-6274	158	6	the	the	DET
easat-6274	158	7	toe	toe	NOUN
easat-6274	158	8	framework	framework	NOUN
easat-6274	158	9	components	component	NOUN
easat-6274	158	10	to	to	PART
easat-6274	158	11	ensure	ensure	VERB
easat-6274	158	12	alignment	alignment	NOUN
easat-6274	158	13	with	with	ADP
easat-6274	158	14	technological	technological	ADJ
easat-6274	158	15	,	,	PUNCT
easat-6274	158	16	organizational	organizational	ADJ
easat-6274	158	17	,	,	PUNCT
easat-6274	158	18	and	and	CCONJ
easat-6274	158	19	environmental	environmental	ADJ
easat-6274	158	20	factors	factor	NOUN
easat-6274	158	21	.	.	PUNCT
easat-6274	159	1	4.5	4.5	NUM
easat-6274	159	2	.	.	PUNCT
easat-6274	160	1	validation	validation	NOUN
easat-6274	160	2	process	process	NOUN
easat-6274	160	3	the	the	DET
easat-6274	160	4	iterative	iterative	ADJ
easat-6274	160	5	delphi	delphi	NOUN
easat-6274	160	6	process	process	NOUN
easat-6274	160	7	facilitated	facilitate	VERB
easat-6274	160	8	expert	expert	NOUN
easat-6274	160	9	-	-	PUNCT
easat-6274	160	10	driven	drive	VERB
easat-6274	160	11	validation	validation	NOUN
easat-6274	160	12	,	,	PUNCT
easat-6274	160	13	focusing	focus	VERB
easat-6274	160	14	on	on	ADP
easat-6274	160	15	:	:	PUNCT
easat-6274	160	16	•	•	NUM
easat-6274	160	17	practicality	practicality	NOUN
easat-6274	160	18	of	of	ADP
easat-6274	160	19	framework	framework	NOUN
easat-6274	160	20	steps	step	NOUN
easat-6274	160	21	.	.	PUNCT
easat-6274	161	1	•	•	NUM
easat-6274	161	2	applicability	applicability	NOUN
easat-6274	161	3	across	across	ADP
easat-6274	161	4	diverse	diverse	ADJ
easat-6274	161	5	organizational	organizational	ADJ
easat-6274	161	6	contexts	contexts	NOUN
easat-6274	161	7	.	.	PUNCT
easat-6274	162	1	•	•	NUM
easat-6274	162	2	identification	identification	NOUN
easat-6274	162	3	of	of	ADP
easat-6274	162	4	missing	miss	VERB
easat-6274	162	5	elements	element	NOUN
easat-6274	162	6	or	or	CCONJ
easat-6274	162	7	redundant	redundant	ADJ
easat-6274	162	8	components	component	NOUN
easat-6274	162	9	.	.	PUNCT
easat-6274	163	1	5	5	X
easat-6274	163	2	.	.	X
easat-6274	163	3	conceptual	conceptual	ADJ
easat-6274	163	4	model	model	NOUN
easat-6274	163	5	this	this	DET
easat-6274	163	6	section	section	NOUN
easat-6274	163	7	describes	describe	VERB
easat-6274	163	8	the	the	DET
easat-6274	163	9	design	design	NOUN
easat-6274	163	10	of	of	ADP
easat-6274	163	11	the	the	DET
easat-6274	163	12	framework	framework	NOUN
easat-6274	163	13	that	that	PRON
easat-6274	163	14	will	will	AUX
easat-6274	163	15	help	help	VERB
easat-6274	163	16	in	in	ADP
easat-6274	163	17	the	the	DET
easat-6274	163	18	qualitative	qualitative	ADJ
easat-6274	163	19	research	research	NOUN
easat-6274	163	20	application	application	NOUN
easat-6274	163	21	.	.	PUNCT
easat-6274	164	1	will	will	AUX
easat-6274	164	2	propose	propose	VERB
easat-6274	164	3	a	a	DET
easat-6274	164	4	conceptual	conceptual	ADJ
easat-6274	164	5	framework	framework	NOUN
easat-6274	164	6	for	for	ADP
easat-6274	164	7	the	the	DET
easat-6274	164	8	steps	step	NOUN
easat-6274	164	9	of	of	ADP
easat-6274	164	10	implementing	implement	VERB
easat-6274	164	11	social	social	ADJ
easat-6274	164	12	media	medium	NOUN
easat-6274	164	13	in	in	ADP
easat-6274	164	14	business	business	NOUN
easat-6274	164	15	.	.	PUNCT
easat-6274	165	1	it	it	PRON
easat-6274	165	2	is	be	AUX
easat-6274	165	3	constructed	construct	VERB
easat-6274	165	4	based	base	VERB
easat-6274	165	5	on	on	ADP
easat-6274	165	6	the	the	DET
easat-6274	165	7	toe	toe	NOUN
easat-6274	165	8	framework	framework	NOUN
easat-6274	165	9	and	and	CCONJ
easat-6274	165	10	then	then	ADV
easat-6274	165	11	shown	show	VERB
easat-6274	165	12	as	as	ADP
easat-6274	165	13	a	a	DET
easat-6274	165	14	series	series	NOUN
easat-6274	165	15	of	of	ADP
easat-6274	165	16	steps	step	NOUN
easat-6274	165	17	for	for	ADP
easat-6274	165	18	the	the	DET
easat-6274	165	19	organization	organization	NOUN
easat-6274	165	20	to	to	PART
easat-6274	165	21	implement	implement	VERB
easat-6274	165	22	social	social	ADJ
easat-6274	165	23	media	medium	NOUN
easat-6274	165	24	.	.	PUNCT
easat-6274	166	1	first	first	ADV
easat-6274	166	2	,	,	PUNCT
easat-6274	166	3	the	the	DET
easat-6274	166	4	proposed	propose	VERB
easat-6274	166	5	model	model	NOUN
easat-6274	166	6	will	will	AUX
easat-6274	166	7	be	be	AUX
easat-6274	166	8	explained	explain	VERB
easat-6274	166	9	,	,	PUNCT
easat-6274	166	10	phase	phase	NOUN
easat-6274	166	11	by	by	ADP
easat-6274	166	12	phase	phase	NOUN
easat-6274	166	13	.	.	PUNCT
easat-6274	167	1	then	then	ADV
easat-6274	167	2	the	the	DET
easat-6274	167	3	qualitative	qualitative	ADJ
easat-6274	167	4	research	research	NOUN
easat-6274	167	5	method	method	NOUN
easat-6274	167	6	(	(	PUNCT
easat-6274	167	7	interviews	interview	NOUN
easat-6274	167	8	)	)	PUNCT
easat-6274	167	9	will	will	AUX
easat-6274	167	10	be	be	AUX
easat-6274	167	11	conducted	conduct	VERB
easat-6274	167	12	,	,	PUNCT
easat-6274	167	13	to	to	PART
easat-6274	167	14	analyze	analyze	VERB
easat-6274	167	15	the	the	DET
easat-6274	167	16	possible	possible	ADJ
easat-6274	167	17	effects	effect	NOUN
easat-6274	167	18	of	of	ADP
easat-6274	167	19	using	use	VERB
easat-6274	167	20	this	this	DET
easat-6274	167	21	model	model	NOUN
easat-6274	167	22	on	on	ADP
easat-6274	167	23	a	a	DET
easat-6274	167	24	real	real	ADJ
easat-6274	167	25	case	case	NOUN
easat-6274	167	26	,	,	PUNCT
easat-6274	167	27	and	and	CCONJ
easat-6274	167	28	if	if	SCONJ
easat-6274	167	29	the	the	DET
easat-6274	167	30	company	company	NOUN
easat-6274	167	31	will	will	AUX
easat-6274	167	32	be	be	AUX
easat-6274	167	33	able	able	ADJ
easat-6274	167	34	to	to	PART
easat-6274	167	35	apply	apply	VERB
easat-6274	167	36	it	it	PRON
easat-6274	167	37	or	or	CCONJ
easat-6274	167	38	not	not	PART
easat-6274	167	39	and	and	CCONJ
easat-6274	167	40	add	add	VERB
easat-6274	167	41	any	any	DET
easat-6274	167	42	further	further	ADJ
easat-6274	167	43	changes	change	NOUN
easat-6274	167	44	.	.	PUNCT
easat-6274	168	1	1367	1367	NUM
easat-6274	168	2	edelweiss	edelweiss	PROPN
easat-6274	168	3	applied	apply	VERB
easat-6274	168	4	science	science	NOUN
easat-6274	168	5	and	and	CCONJ
easat-6274	168	6	technology	technology	NOUN
easat-6274	168	7	issn	issn	PROPN
easat-6274	168	8	:	:	PUNCT
easat-6274	168	9	2576	2576	NUM
easat-6274	168	10	-	-	SYM
easat-6274	168	11	8484	8484	NUM
easat-6274	168	12	vol	vol	NOUN
easat-6274	168	13	.	.	PROPN
easat-6274	169	1	9	9	NUM
easat-6274	169	2	,	,	PUNCT
easat-6274	169	3	no	no	INTJ
easat-6274	169	4	.	.	NOUN
easat-6274	170	1	4	4	NUM
easat-6274	170	2	:	:	SYM
easat-6274	170	3	1361	1361	NUM
easat-6274	170	4	-	-	SYM
easat-6274	170	5	1376	1376	NUM
easat-6274	170	6	,	,	PUNCT
easat-6274	170	7	2025	2025	NUM
easat-6274	170	8	doi	doi	NOUN
easat-6274	170	9	:	:	PUNCT
easat-6274	170	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	170	11	©	©	PROPN
easat-6274	170	12	2025	2025	NUM
easat-6274	170	13	by	by	ADP
easat-6274	170	14	the	the	DET
easat-6274	170	15	authors	author	NOUN
easat-6274	170	16	;	;	PUNCT
easat-6274	170	17	licensee	licensee	PROPN
easat-6274	170	18	learning	learning	NOUN
easat-6274	170	19	gate	gate	VERB
easat-6274	170	20	the	the	DET
easat-6274	170	21	technology	technology	NOUN
easat-6274	170	22	–	–	PUNCT
easat-6274	170	23	organization	organization	NOUN
easat-6274	170	24	–	–	PUNCT
easat-6274	170	25	environment	environment	NOUN
easat-6274	170	26	framework	framework	NOUN
easat-6274	170	27	to	to	PART
easat-6274	170	28	begin	begin	VERB
easat-6274	170	29	with	with	ADP
easat-6274	170	30	,	,	PUNCT
easat-6274	170	31	the	the	DET
easat-6274	170	32	technology	technology	NOUN
easat-6274	170	33	-	-	PUNCT
easat-6274	170	34	organization	organization	NOUN
easat-6274	170	35	-	-	PUNCT
easat-6274	170	36	environment	environment	NOUN
easat-6274	170	37	(	(	PUNCT
easat-6274	170	38	toe	toe	NOUN
easat-6274	170	39	)	)	PUNCT
easat-6274	170	40	framework	framework	NOUN
easat-6274	170	41	created	create	VERB
easat-6274	170	42	by	by	ADP
easat-6274	170	43	tornatzky	tornatzky	NOUN
easat-6274	170	44	and	and	CCONJ
easat-6274	170	45	fleischer	fleischer	NOUN
easat-6274	171	1	[	[	X
easat-6274	171	2	22	22	NUM
easat-6274	171	3	]	]	PUNCT
easat-6274	171	4	will	will	AUX
easat-6274	171	5	be	be	AUX
easat-6274	171	6	explained	explain	VERB
easat-6274	171	7	and	and	CCONJ
easat-6274	171	8	used	use	VERB
easat-6274	171	9	to	to	PART
easat-6274	171	10	show	show	VERB
easat-6274	171	11	the	the	DET
easat-6274	171	12	concept	concept	NOUN
easat-6274	171	13	of	of	ADP
easat-6274	171	14	adopting	adopt	VERB
easat-6274	171	15	innovation	innovation	NOUN
easat-6274	171	16	in	in	ADP
easat-6274	171	17	business	business	NOUN
easat-6274	171	18	firms	firm	NOUN
easat-6274	171	19	.	.	PUNCT
easat-6274	172	1	it	it	PRON
easat-6274	172	2	describes	describe	VERB
easat-6274	172	3	factors	factor	NOUN
easat-6274	172	4	that	that	PRON
easat-6274	172	5	influence	influence	VERB
easat-6274	172	6	any	any	DET
easat-6274	172	7	technology	technology	NOUN
easat-6274	172	8	adoption	adoption	NOUN
easat-6274	172	9	.	.	PUNCT
easat-6274	173	1	toe	toe	NOUN
easat-6274	173	2	describes	describe	VERB
easat-6274	173	3	the	the	DET
easat-6274	173	4	process	process	NOUN
easat-6274	173	5	by	by	ADP
easat-6274	173	6	which	which	PRON
easat-6274	173	7	an	an	DET
easat-6274	173	8	organization	organization	NOUN
easat-6274	173	9	adopts	adopt	VERB
easat-6274	173	10	and	and	CCONJ
easat-6274	173	11	implements	implement	VERB
easat-6274	173	12	technological	technological	ADJ
easat-6274	173	13	innovations	innovation	NOUN
easat-6274	173	14	is	be	AUX
easat-6274	173	15	influenced	influence	VERB
easat-6274	173	16	by	by	ADP
easat-6274	173	17	the	the	DET
easat-6274	173	18	technological	technological	ADJ
easat-6274	173	19	context	context	NOUN
easat-6274	173	20	,	,	PUNCT
easat-6274	173	21	the	the	DET
easat-6274	173	22	organizational	organizational	ADJ
easat-6274	173	23	context	context	NOUN
easat-6274	173	24	,	,	PUNCT
easat-6274	173	25	and	and	CCONJ
easat-6274	173	26	the	the	DET
easat-6274	173	27	environmental	environmental	ADJ
easat-6274	173	28	context	context	NOUN
easat-6274	173	29	[	[	X
easat-6274	173	30	23	23	NUM
easat-6274	173	31	]	]	PUNCT
easat-6274	173	32	.	.	PUNCT
easat-6274	174	1	the	the	DET
easat-6274	174	2	technological	technological	ADJ
easat-6274	174	3	context	context	NOUN
easat-6274	174	4	includes	include	VERB
easat-6274	174	5	any	any	DET
easat-6274	174	6	technology	technology	NOUN
easat-6274	174	7	relevant	relevant	ADJ
easat-6274	174	8	to	to	ADP
easat-6274	174	9	the	the	DET
easat-6274	174	10	business	business	NOUN
easat-6274	174	11	,	,	PUNCT
easat-6274	174	12	the	the	DET
easat-6274	174	13	internal	internal	ADJ
easat-6274	174	14	or	or	CCONJ
easat-6274	174	15	external	external	ADJ
easat-6274	174	16	technologies	technology	NOUN
easat-6274	174	17	.	.	PUNCT
easat-6274	175	1	also	also	ADV
easat-6274	175	2	the	the	DET
easat-6274	175	3	already	already	ADV
easat-6274	175	4	existing	exist	VERB
easat-6274	175	5	technology	technology	NOUN
easat-6274	175	6	are	be	AUX
easat-6274	175	7	important	important	ADJ
easat-6274	175	8	to	to	PART
easat-6274	175	9	be	be	AUX
easat-6274	175	10	taken	take	VERB
easat-6274	175	11	into	into	ADP
easat-6274	175	12	consideration	consideration	NOUN
easat-6274	175	13	during	during	ADP
easat-6274	175	14	the	the	DET
easat-6274	175	15	adoption	adoption	NOUN
easat-6274	175	16	process	process	NOUN
easat-6274	175	17	because	because	SCONJ
easat-6274	175	18	it	it	PRON
easat-6274	175	19	highly	highly	ADV
easat-6274	175	20	affects	affect	VERB
easat-6274	175	21	the	the	DET
easat-6274	175	22	scope	scope	NOUN
easat-6274	175	23	of	of	ADP
easat-6274	175	24	technological	technological	ADJ
easat-6274	175	25	change	change	NOUN
easat-6274	175	26	that	that	PRON
easat-6274	175	27	can	can	AUX
easat-6274	175	28	be	be	AUX
easat-6274	175	29	carried	carry	VERB
easat-6274	175	30	[	[	X
easat-6274	175	31	23	23	NUM
easat-6274	175	32	]	]	PUNCT
easat-6274	175	33	.	.	PUNCT
easat-6274	176	1	with	with	ADP
easat-6274	176	2	the	the	DET
easat-6274	176	3	second	second	ADJ
easat-6274	176	4	factor	factor	NOUN
easat-6274	176	5	,	,	PUNCT
easat-6274	176	6	organizational	organizational	ADJ
easat-6274	176	7	context	context	NOUN
easat-6274	176	8	refers	refer	VERB
easat-6274	176	9	to	to	ADP
easat-6274	176	10	the	the	DET
easat-6274	176	11	organizational	organizational	ADJ
easat-6274	176	12	characteristics	characteristic	NOUN
easat-6274	176	13	and	and	CCONJ
easat-6274	176	14	resources	resource	NOUN
easat-6274	176	15	such	such	ADJ
easat-6274	176	16	as	as	ADP
easat-6274	176	17	the	the	DET
easat-6274	176	18	firm	firm	NOUN
easat-6274	176	19	's	's	PART
easat-6274	176	20	size	size	NOUN
easat-6274	176	21	,	,	PUNCT
easat-6274	176	22	degree	degree	NOUN
easat-6274	176	23	of	of	ADP
easat-6274	176	24	centralization	centralization	NOUN
easat-6274	176	25	,	,	PUNCT
easat-6274	176	26	degree	degree	NOUN
easat-6274	176	27	of	of	ADP
easat-6274	176	28	formalization	formalization	NOUN
easat-6274	176	29	,	,	PUNCT
easat-6274	176	30	the	the	DET
easat-6274	176	31	managerial	managerial	ADJ
easat-6274	176	32	structure	structure	NOUN
easat-6274	176	33	,	,	PUNCT
easat-6274	176	34	human	human	ADJ
easat-6274	176	35	resources	resource	NOUN
easat-6274	176	36	,	,	PUNCT
easat-6274	176	37	and	and	CCONJ
easat-6274	176	38	linkages	linkage	NOUN
easat-6274	176	39	among	among	ADP
easat-6274	176	40	employees	employee	NOUN
easat-6274	176	41	.	.	PUNCT
easat-6274	177	1	the	the	DET
easat-6274	177	2	adoption	adoption	NOUN
easat-6274	177	3	and	and	CCONJ
easat-6274	177	4	implementation	implementation	NOUN
easat-6274	177	5	decisions	decision	NOUN
easat-6274	177	6	that	that	PRON
easat-6274	177	7	could	could	AUX
easat-6274	177	8	be	be	AUX
easat-6274	177	9	taken	take	VERB
easat-6274	177	10	using	use	VERB
easat-6274	177	11	this	this	DET
easat-6274	177	12	context	context	NOUN
easat-6274	177	13	are	be	AUX
easat-6274	177	14	a	a	DET
easat-6274	177	15	lot	lot	NOUN
easat-6274	177	16	[	[	X
easat-6274	177	17	23	23	NUM
easat-6274	177	18	]	]	PUNCT
easat-6274	177	19	.	.	PUNCT
easat-6274	178	1	the	the	DET
easat-6274	178	2	third	third	ADJ
easat-6274	178	3	factor	factor	NOUN
easat-6274	178	4	,	,	PUNCT
easat-6274	178	5	environmental	environmental	ADJ
easat-6274	178	6	context	context	NOUN
easat-6274	178	7	,	,	PUNCT
easat-6274	178	8	includes	include	VERB
easat-6274	178	9	the	the	DET
easat-6274	178	10	size	size	NOUN
easat-6274	178	11	and	and	CCONJ
easat-6274	178	12	structure	structure	NOUN
easat-6274	178	13	of	of	ADP
easat-6274	178	14	the	the	DET
easat-6274	178	15	industry	industry	NOUN
easat-6274	178	16	,	,	PUNCT
easat-6274	178	17	the	the	DET
easat-6274	178	18	firm	firm	NOUN
easat-6274	178	19	’s	’s	PART
easat-6274	178	20	competitors	competitor	NOUN
easat-6274	178	21	,	,	PUNCT
easat-6274	178	22	the	the	DET
easat-6274	178	23	macroeconomic	macroeconomic	ADJ
easat-6274	178	24	context	context	NOUN
easat-6274	178	25	,	,	PUNCT
easat-6274	178	26	and	and	CCONJ
easat-6274	178	27	the	the	DET
easat-6274	178	28	regulatory	regulatory	ADJ
easat-6274	178	29	environment	environment	NOUN
easat-6274	178	30	.	.	PUNCT
easat-6274	179	1	the	the	DET
easat-6274	179	2	evaluation	evaluation	NOUN
easat-6274	179	3	of	of	ADP
easat-6274	179	4	industry	industry	NOUN
easat-6274	179	5	structure	structure	NOUN
easat-6274	179	6	and	and	CCONJ
easat-6274	179	7	its	its	PRON
easat-6274	179	8	competitors	competitor	NOUN
easat-6274	179	9	is	be	AUX
easat-6274	179	10	needed	need	VERB
easat-6274	179	11	as	as	SCONJ
easat-6274	179	12	higher	high	ADJ
easat-6274	179	13	competition	competition	NOUN
easat-6274	179	14	inspires	inspire	VERB
easat-6274	179	15	adoption	adoption	NOUN
easat-6274	179	16	of	of	ADP
easat-6274	179	17	innovation	innovation	NOUN
easat-6274	179	18	[	[	X
easat-6274	179	19	23	23	NUM
easat-6274	179	20	]	]	PUNCT
easat-6274	179	21	.	.	PUNCT
easat-6274	180	1	in	in	ADP
easat-6274	180	2	figure	figure	NOUN
easat-6274	180	3	1	1	NUM
easat-6274	180	4	shows	show	VERB
easat-6274	180	5	the	the	DET
easat-6274	180	6	external	external	ADJ
easat-6274	180	7	,	,	PUNCT
easat-6274	180	8	organizational	organizational	ADJ
easat-6274	180	9	,	,	PUNCT
easat-6274	180	10	human	human	ADJ
easat-6274	180	11	and	and	CCONJ
easat-6274	180	12	technological	technological	ADJ
easat-6274	180	13	factors	factor	NOUN
easat-6274	180	14	that	that	PRON
easat-6274	180	15	impact	impact	VERB
easat-6274	180	16	social	social	ADJ
easat-6274	180	17	media	medium	NOUN
easat-6274	180	18	adoption	adoption	NOUN
easat-6274	180	19	.	.	PUNCT
easat-6274	181	1	figure	figure	NOUN
easat-6274	181	2	1	1	NUM
easat-6274	181	3	.	.	PUNCT
easat-6274	182	1	toe	toe	NOUN
easat-6274	182	2	implementing	implement	VERB
easat-6274	182	3	social	social	ADJ
easat-6274	182	4	media	medium	NOUN
easat-6274	182	5	for	for	ADP
easat-6274	182	6	business	business	NOUN
easat-6274	182	7	.	.	PUNCT
easat-6274	183	1	then	then	ADV
easat-6274	183	2	after	after	ADP
easat-6274	183	3	analyzing	analyze	VERB
easat-6274	183	4	figure	figure	NOUN
easat-6274	183	5	1	1	NUM
easat-6274	183	6	derive	derive	VERB
easat-6274	183	7	the	the	DET
easat-6274	183	8	following	follow	VERB
easat-6274	183	9	steps	step	NOUN
easat-6274	183	10	based	base	VERB
easat-6274	183	11	on	on	ADP
easat-6274	183	12	literature	literature	NOUN
easat-6274	183	13	review	review	NOUN
easat-6274	183	14	and	and	CCONJ
easat-6274	183	15	[	[	X
easat-6274	183	16	24	24	NUM
easat-6274	183	17	]	]	PUNCT
easat-6274	183	18	.	.	PUNCT
easat-6274	184	1	when	when	SCONJ
easat-6274	184	2	any	any	DET
easat-6274	184	3	business	business	NOUN
easat-6274	184	4	decides	decide	VERB
easat-6274	184	5	that	that	SCONJ
easat-6274	184	6	it	it	PRON
easat-6274	184	7	needs	need	VERB
easat-6274	184	8	to	to	PART
easat-6274	184	9	implement	implement	VERB
easat-6274	184	10	social	social	ADJ
easat-6274	184	11	media	medium	NOUN
easat-6274	184	12	in	in	ADP
easat-6274	184	13	its	its	PRON
easat-6274	184	14	organization	organization	NOUN
easat-6274	184	15	need	need	VERB
easat-6274	184	16	to	to	PART
easat-6274	184	17	go	go	VERB
easat-6274	184	18	through	through	ADP
easat-6274	184	19	the	the	DET
easat-6274	184	20	following	follow	VERB
easat-6274	184	21	steps	step	NOUN
easat-6274	184	22	(	(	PUNCT
easat-6274	184	23	see	see	VERB
easat-6274	184	24	figure	figure	NOUN
easat-6274	184	25	2	2	NUM
easat-6274	184	26	)	)	PUNCT
easat-6274	184	27	.	.	PUNCT
easat-6274	185	1	in	in	ADP
easat-6274	185	2	this	this	DET
easat-6274	185	3	subsection	subsection	NOUN
easat-6274	185	4	will	will	AUX
easat-6274	185	5	describe	describe	VERB
easat-6274	185	6	each	each	DET
easat-6274	185	7	step	step	NOUN
easat-6274	185	8	.	.	PUNCT
easat-6274	186	1	1368	1368	NUM
easat-6274	186	2	edelweiss	edelweiss	PROPN
easat-6274	186	3	applied	apply	VERB
easat-6274	186	4	science	science	NOUN
easat-6274	186	5	and	and	CCONJ
easat-6274	186	6	technology	technology	NOUN
easat-6274	186	7	issn	issn	PROPN
easat-6274	186	8	:	:	PUNCT
easat-6274	186	9	2576	2576	NUM
easat-6274	186	10	-	-	SYM
easat-6274	186	11	8484	8484	NUM
easat-6274	186	12	vol	vol	NOUN
easat-6274	186	13	.	.	PROPN
easat-6274	187	1	9	9	NUM
easat-6274	187	2	,	,	PUNCT
easat-6274	187	3	no	no	INTJ
easat-6274	187	4	.	.	NOUN
easat-6274	188	1	4	4	NUM
easat-6274	188	2	:	:	SYM
easat-6274	188	3	1361	1361	NUM
easat-6274	188	4	-	-	SYM
easat-6274	188	5	1376	1376	NUM
easat-6274	188	6	,	,	PUNCT
easat-6274	188	7	2025	2025	NUM
easat-6274	188	8	doi	doi	NOUN
easat-6274	188	9	:	:	PUNCT
easat-6274	188	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	188	11	©	©	PROPN
easat-6274	188	12	2025	2025	NUM
easat-6274	188	13	by	by	ADP
easat-6274	188	14	the	the	DET
easat-6274	188	15	authors	author	NOUN
easat-6274	188	16	;	;	PUNCT
easat-6274	188	17	licensee	licensee	PROPN
easat-6274	188	18	learning	learn	VERB
easat-6274	188	19	gate	gate	NOUN
easat-6274	188	20	figure	figure	NOUN
easat-6274	188	21	2	2	NUM
easat-6274	188	22	.	.	NOUN
easat-6274	188	23	steps	step	NOUN
easat-6274	188	24	for	for	ADP
easat-6274	188	25	implementing	implement	VERB
easat-6274	188	26	social	social	ADJ
easat-6274	188	27	media	medium	NOUN
easat-6274	188	28	1plan	1plan	NUM
easat-6274	188	29	:	:	PUNCT
easat-6274	188	30	business	business	NOUN
easat-6274	188	31	needs	need	VERB
easat-6274	188	32	to	to	PART
easat-6274	188	33	decide	decide	VERB
easat-6274	188	34	which	which	DET
easat-6274	188	35	department	department	NOUN
easat-6274	188	36	is	be	AUX
easat-6274	188	37	social	social	ADJ
easat-6274	188	38	media	medium	NOUN
easat-6274	188	39	needed	need	VERB
easat-6274	188	40	in	in	ADP
easat-6274	188	41	;	;	PUNCT
easat-6274	188	42	this	this	PRON
easat-6274	188	43	is	be	AUX
easat-6274	188	44	focusing	focus	VERB
easat-6274	188	45	on	on	ADP
easat-6274	188	46	the	the	DET
easat-6274	188	47	human	human	ADJ
easat-6274	188	48	factor	factor	NOUN
easat-6274	188	49	.	.	PUNCT
easat-6274	189	1	for	for	ADP
easat-6274	189	2	example	example	NOUN
easat-6274	189	3	social	social	ADJ
easat-6274	189	4	media	medium	NOUN
easat-6274	189	5	can	can	AUX
easat-6274	189	6	be	be	AUX
easat-6274	189	7	needed	need	VERB
easat-6274	189	8	for	for	ADP
easat-6274	189	9	marketing	marketing	NOUN
easat-6274	189	10	,	,	PUNCT
easat-6274	189	11	front	front	ADJ
easat-6274	189	12	desk	desk	NOUN
easat-6274	189	13	,	,	PUNCT
easat-6274	189	14	customer	customer	NOUN
easat-6274	189	15	service	service	NOUN
easat-6274	189	16	,	,	PUNCT
easat-6274	189	17	knowledge	knowledge	NOUN
easat-6274	189	18	management	management	NOUN
easat-6274	189	19	,	,	PUNCT
easat-6274	189	20	product	product	NOUN
easat-6274	189	21	design	design	NOUN
easat-6274	189	22	,	,	PUNCT
easat-6274	189	23	innovation	innovation	NOUN
easat-6274	189	24	,	,	PUNCT
easat-6274	189	25	recruitment	recruitment	NOUN
easat-6274	189	26	and	and	CCONJ
easat-6274	189	27	sales	sale	NOUN
easat-6274	189	28	.	.	PUNCT
easat-6274	190	1	based	base	VERB
easat-6274	190	2	on	on	ADP
easat-6274	190	3	the	the	DET
easat-6274	190	4	department	department	NOUN
easat-6274	190	5	the	the	DET
easat-6274	190	6	current	current	ADJ
easat-6274	190	7	business	business	NOUN
easat-6274	190	8	want	want	VERB
easat-6274	190	9	to	to	PART
easat-6274	190	10	focus	focus	VERB
easat-6274	190	11	on	on	ADP
easat-6274	190	12	will	will	AUX
easat-6274	190	13	write	write	VERB
easat-6274	190	14	down	down	ADP
easat-6274	190	15	its	its	PRON
easat-6274	190	16	own	own	ADJ
easat-6274	190	17	goals	goal	NOUN
easat-6274	190	18	and	and	CCONJ
easat-6274	190	19	objectives	objective	NOUN
easat-6274	190	20	as	as	ADP
easat-6274	190	21	below	below	ADV
easat-6274	190	22	.	.	PUNCT
easat-6274	191	1	then	then	ADV
easat-6274	191	2	focusing	focus	VERB
easat-6274	191	3	on	on	ADP
easat-6274	191	4	the	the	DET
easat-6274	191	5	organizational	organizational	ADJ
easat-6274	191	6	factor	factor	NOUN
easat-6274	191	7	by	by	ADP
easat-6274	191	8	having	have	VERB
easat-6274	191	9	a	a	DET
easat-6274	191	10	well	well	ADV
easat-6274	191	11	-	-	PUNCT
easat-6274	191	12	established	establish	VERB
easat-6274	191	13	plan	plan	NOUN
easat-6274	191	14	need	need	VERB
easat-6274	191	15	to	to	PART
easat-6274	191	16	set	set	VERB
easat-6274	191	17	social	social	ADJ
easat-6274	191	18	media	medium	NOUN
easat-6274	191	19	goals	goal	NOUN
easat-6274	191	20	and	and	CCONJ
easat-6274	191	21	objectives	objective	NOUN
easat-6274	191	22	by	by	ADP
easat-6274	191	23	following	follow	VERB
easat-6274	191	24	the	the	DET
easat-6274	191	25	smart	smart	ADJ
easat-6274	191	26	framework	framework	NOUN
easat-6274	191	27	[	[	X
easat-6274	191	28	24	24	NUM
easat-6274	191	29	]	]	PUNCT
easat-6274	191	30	.	.	PUNCT
easat-6274	192	1	they	they	PRON
easat-6274	192	2	should	should	AUX
easat-6274	192	3	be	be	AUX
easat-6274	192	4	specific	specific	ADJ
easat-6274	192	5	,	,	PUNCT
easat-6274	192	6	measurable	measurable	ADJ
easat-6274	192	7	,	,	PUNCT
easat-6274	192	8	attainable	attainable	ADJ
easat-6274	192	9	,	,	PUNCT
easat-6274	192	10	relevant	relevant	ADJ
easat-6274	192	11	,	,	PUNCT
easat-6274	192	12	and	and	CCONJ
easat-6274	192	13	timely	timely	ADV
easat-6274	192	14	.	.	PUNCT
easat-6274	193	1	need	need	VERB
easat-6274	193	2	to	to	PART
easat-6274	193	3	base	base	VERB
easat-6274	193	4	the	the	DET
easat-6274	193	5	goals	goal	NOUN
easat-6274	193	6	on	on	ADP
easat-6274	193	7	metrics	metric	NOUN
easat-6274	193	8	that	that	PRON
easat-6274	193	9	will	will	AUX
easat-6274	193	10	have	have	VERB
easat-6274	193	11	impact	impact	NOUN
easat-6274	193	12	on	on	ADP
easat-6274	193	13	the	the	DET
easat-6274	193	14	business	business	NOUN
easat-6274	193	15	.	.	PUNCT
easat-6274	194	1	there	there	PRON
easat-6274	194	2	are	be	VERB
easat-6274	194	3	5	5	NUM
easat-6274	194	4	social	social	ADJ
easat-6274	194	5	media	medium	NOUN
easat-6274	194	6	metrics	metric	NOUN
easat-6274	194	7	that	that	PRON
easat-6274	194	8	need	need	VERB
easat-6274	194	9	to	to	PART
easat-6274	194	10	be	be	AUX
easat-6274	194	11	taken	take	VERB
easat-6274	194	12	into	into	ADP
easat-6274	194	13	consideration	consideration	NOUN
easat-6274	194	14	while	while	SCONJ
easat-6274	194	15	thinking	think	VERB
easat-6274	194	16	of	of	ADP
easat-6274	194	17	using	use	VERB
easat-6274	194	18	social	social	ADJ
easat-6274	194	19	media	medium	NOUN
easat-6274	194	20	:	:	PUNCT
easat-6274	194	21	awareness	awareness	NOUN
easat-6274	194	22	,	,	PUNCT
easat-6274	194	23	engagement	engagement	NOUN
easat-6274	194	24	,	,	PUNCT
easat-6274	194	25	conversion	conversion	NOUN
easat-6274	194	26	and	and	CCONJ
easat-6274	194	27	consumer	consumer	NOUN
easat-6274	194	28	.	.	PUNCT
easat-6274	195	1	each	each	DET
easat-6274	195	2	metric	metric	NOUN
easat-6274	195	3	is	be	AUX
easat-6274	195	4	used	use	VERB
easat-6274	195	5	for	for	ADP
easat-6274	195	6	a	a	DET
easat-6274	195	7	specific	specific	ADJ
easat-6274	195	8	situation	situation	NOUN
easat-6274	195	9	.	.	PUNCT
easat-6274	196	1	the	the	DET
easat-6274	196	2	awareness	awareness	NOUN
easat-6274	196	3	metrics	metric	NOUN
easat-6274	196	4	are	be	AUX
easat-6274	196	5	used	use	VERB
easat-6274	196	6	for	for	ADP
easat-6274	196	7	the	the	DET
easat-6274	196	8	current	current	ADJ
easat-6274	196	9	and	and	CCONJ
easat-6274	196	10	potential	potential	ADJ
easat-6274	196	11	audience	audience	NOUN
easat-6274	196	12	;	;	PUNCT
easat-6274	196	13	while	while	SCONJ
easat-6274	196	14	creating	create	VERB
easat-6274	196	15	the	the	DET
easat-6274	196	16	goals	goal	NOUN
easat-6274	196	17	need	need	VERB
easat-6274	196	18	to	to	PART
easat-6274	196	19	check	check	VERB
easat-6274	196	20	brand	brand	NOUN
easat-6274	196	21	awareness	awareness	NOUN
easat-6274	196	22	,	,	PUNCT
easat-6274	196	23	audience	audience	NOUN
easat-6274	196	24	growth	growth	NOUN
easat-6274	196	25	rate	rate	NOUN
easat-6274	196	26	,	,	PUNCT
easat-6274	196	27	post	post	NOUN
easat-6274	196	28	reach	reach	VERB
easat-6274	196	29	if	if	SCONJ
easat-6274	196	30	already	already	ADV
easat-6274	196	31	used	use	VERB
easat-6274	196	32	social	social	ADJ
easat-6274	196	33	media	medium	NOUN
easat-6274	196	34	,	,	PUNCT
easat-6274	196	35	and	and	CCONJ
easat-6274	196	36	potential	potential	ADJ
easat-6274	196	37	reach	reach	NOUN
easat-6274	196	38	needed	need	VERB
easat-6274	196	39	.	.	PUNCT
easat-6274	197	1	the	the	DET
easat-6274	197	2	second	second	ADJ
easat-6274	197	3	metric	metric	NOUN
easat-6274	197	4	is	be	AUX
easat-6274	197	5	the	the	DET
easat-6274	197	6	engagement	engagement	NOUN
easat-6274	197	7	metric	metric	ADJ
easat-6274	197	8	showing	show	VERB
easat-6274	197	9	people	people	NOUN
easat-6274	197	10	interacting	interact	VERB
easat-6274	197	11	with	with	ADP
easat-6274	197	12	business	business	NOUN
easat-6274	197	13	content	content	NOUN
easat-6274	197	14	;	;	PUNCT
easat-6274	197	15	checking	check	VERB
easat-6274	197	16	the	the	DET
easat-6274	197	17	applause	applause	NOUN
easat-6274	197	18	rate	rate	NOUN
easat-6274	197	19	[	[	X
easat-6274	197	20	24	24	NUM
easat-6274	197	21	]	]	PUNCT
easat-6274	197	22	.	.	PUNCT
easat-6274	198	1	then	then	ADV
easat-6274	198	2	need	need	VERB
easat-6274	198	3	to	to	PART
easat-6274	198	4	look	look	VERB
easat-6274	198	5	at	at	ADP
easat-6274	198	6	the	the	DET
easat-6274	198	7	external	external	ADJ
easat-6274	198	8	factors	factor	NOUN
easat-6274	198	9	that	that	PRON
easat-6274	198	10	will	will	AUX
easat-6274	198	11	impact	impact	VERB
easat-6274	198	12	the	the	DET
easat-6274	198	13	business	business	NOUN
easat-6274	198	14	decision	decision	NOUN
easat-6274	198	15	by	by	ADP
easat-6274	198	16	finding	find	VERB
easat-6274	198	17	how	how	SCONJ
easat-6274	198	18	the	the	DET
easat-6274	198	19	competitors	competitor	NOUN
easat-6274	198	20	using	use	VERB
easat-6274	198	21	social	social	ADJ
easat-6274	198	22	media	medium	NOUN
easat-6274	198	23	,	,	PUNCT
easat-6274	198	24	can	can	AUX
easat-6274	198	25	use	use	VERB
easat-6274	198	26	the	the	DET
easat-6274	198	27	competitive	competitive	ADJ
easat-6274	198	28	analysis	analysis	NOUN
easat-6274	198	29	.	.	PUNCT
easat-6274	199	1	social	social	ADJ
easat-6274	199	2	media	medium	NOUN
easat-6274	199	3	competitive	competitive	ADJ
easat-6274	199	4	analysis	analysis	NOUN
easat-6274	199	5	will	will	AUX
easat-6274	199	6	be	be	AUX
easat-6274	199	7	used	use	VERB
easat-6274	199	8	to	to	PART
easat-6274	199	9	identify	identify	VERB
easat-6274	199	10	the	the	DET
easat-6274	199	11	competitors	competitor	NOUN
easat-6274	199	12	using	use	VERB
easat-6274	199	13	social	social	ADJ
easat-6274	199	14	media	medium	NOUN
easat-6274	199	15	,	,	PUNCT
easat-6274	199	16	which	which	DET
easat-6274	199	17	platform	platform	NOUN
easat-6274	199	18	,	,	PUNCT
easat-6274	199	19	how	how	SCONJ
easat-6274	199	20	being	be	AUX
easat-6274	199	21	used	use	VERB
easat-6274	199	22	,	,	PUNCT
easat-6274	199	23	recognize	recognize	VERB
easat-6274	199	24	any	any	DET
easat-6274	199	25	social	social	ADJ
easat-6274	199	26	threats	threat	NOUN
easat-6274	199	27	and	and	CCONJ
easat-6274	199	28	finally	finally	ADV
easat-6274	199	29	fill	fill	VERB
easat-6274	199	30	in	in	ADP
easat-6274	199	31	any	any	DET
easat-6274	199	32	gaps	gap	NOUN
easat-6274	199	33	in	in	ADP
easat-6274	199	34	the	the	DET
easat-6274	199	35	current	current	ADJ
easat-6274	199	36	social	social	ADJ
easat-6274	199	37	media	medium	NOUN
easat-6274	199	38	strategy	strategy	NOUN
easat-6274	199	39	.	.	PUNCT
easat-6274	200	1	from	from	ADP
easat-6274	200	2	he	he	PRON
easat-6274	200	3	,	,	PUNCT
easat-6274	200	4	et	et	PROPN
easat-6274	200	5	al	al	PROPN
easat-6274	200	6	.	.	PUNCT
easat-6274	201	1	[	[	X
easat-6274	201	2	16	16	NUM
easat-6274	201	3	]	]	PUNCT
easat-6274	201	4	highly	highly	ADV
easat-6274	201	5	recommend	recommend	VERB
easat-6274	201	6	to	to	PART
easat-6274	201	7	continuously	continuously	ADV
easat-6274	201	8	collect	collect	VERB
easat-6274	201	9	and	and	CCONJ
easat-6274	201	10	analyze	analyze	VERB
easat-6274	201	11	data	datum	NOUN
easat-6274	201	12	about	about	ADP
easat-6274	201	13	the	the	DET
easat-6274	201	14	competitors	competitor	NOUN
easat-6274	201	15	’	’	PART
easat-6274	201	16	products	product	NOUN
easat-6274	201	17	,	,	PUNCT
easat-6274	201	18	services	service	NOUN
easat-6274	201	19	,	,	PUNCT
easat-6274	201	20	and	and	CCONJ
easat-6274	201	21	plans	plan	NOUN
easat-6274	201	22	.	.	PUNCT
easat-6274	202	1	also	also	ADV
easat-6274	202	2	it	it	PRON
easat-6274	202	3	is	be	AUX
easat-6274	202	4	important	important	ADJ
easat-6274	202	5	to	to	PART
easat-6274	202	6	identify	identify	VERB
easat-6274	202	7	any	any	DET
easat-6274	202	8	plans	plan	NOUN
easat-6274	202	9	or	or	CCONJ
easat-6274	202	10	new	new	ADJ
easat-6274	202	11	moves	move	NOUN
easat-6274	202	12	competitors	competitor	NOUN
easat-6274	202	13	are	be	AUX
easat-6274	202	14	about	about	ADJ
easat-6274	202	15	to	to	PART
easat-6274	202	16	achieve	achieve	VERB
easat-6274	202	17	and	and	CCONJ
easat-6274	202	18	try	try	AUX
easat-6274	202	19	achieve	achieve	VERB
easat-6274	202	20	counter	counter	ADJ
easat-6274	202	21	active	active	ADJ
easat-6274	202	22	marketing	marketing	NOUN
easat-6274	202	23	actions	action	NOUN
easat-6274	202	24	using	use	VERB
easat-6274	202	25	social	social	ADJ
easat-6274	202	26	media	medium	NOUN
easat-6274	202	27	.	.	PUNCT
easat-6274	203	1	generating	generate	VERB
easat-6274	203	2	daily/	daily/	NUM
easat-6274	203	3	weekly/	weekly/	NUM
easat-6274	203	4	monthly	monthly	ADJ
easat-6274	203	5	analytical	analytical	ADJ
easat-6274	203	6	reports	report	NOUN
easat-6274	203	7	is	be	AUX
easat-6274	203	8	important	important	ADJ
easat-6274	203	9	to	to	PART
easat-6274	203	10	better	well	ADV
easat-6274	203	11	change	change	VERB
easat-6274	203	12	the	the	DET
easat-6274	203	13	plans	plan	NOUN
easat-6274	203	14	according	accord	VERB
easat-6274	203	15	to	to	ADP
easat-6274	203	16	what	what	PRON
easat-6274	203	17	is	be	AUX
easat-6274	203	18	happening	happen	VERB
easat-6274	203	19	in	in	ADP
easat-6274	203	20	the	the	DET
easat-6274	203	21	market	market	NOUN
easat-6274	203	22	.	.	PUNCT
easat-6274	204	1	in	in	ADP
easat-6274	204	2	addition	addition	NOUN
easat-6274	204	3	,	,	PUNCT
easat-6274	204	4	can	can	AUX
easat-6274	204	5	use	use	VERB
easat-6274	204	6	some	some	PRON
easat-6274	204	7	of	of	ADP
easat-6274	204	8	social	social	ADJ
easat-6274	204	9	media	medium	NOUN
easat-6274	204	10	competitors	competitor	NOUN
easat-6274	204	11	analysis	analysis	NOUN
easat-6274	204	12	tools	tool	NOUN
easat-6274	204	13	as	as	ADP
easat-6274	204	14	buzzsumo	buzzsumo	NOUN
easat-6274	204	15	,	,	PUNCT
easat-6274	204	16	hootsuite	hootsuite	PROPN
easat-6274	204	17	streams	stream	NOUN
easat-6274	204	18	,	,	PUNCT
easat-6274	204	19	and	and	CCONJ
easat-6274	204	20	brand	brand	NOUN
easat-6274	204	21	watch	watch	VERB
easat-6274	204	22	to	to	PART
easat-6274	204	23	figure	figure	VERB
easat-6274	204	24	out	out	ADP
easat-6274	204	25	what	what	PRON
easat-6274	204	26	does	do	AUX
easat-6274	204	27	and	and	CCONJ
easat-6274	204	28	what	what	PRON
easat-6274	204	29	does	do	AUX
easat-6274	204	30	n’t	not	PART
easat-6274	204	31	work	work	VERB
easat-6274	204	32	for	for	ADP
easat-6274	204	33	similar	similar	ADJ
easat-6274	204	34	business	business	NOUN
easat-6274	204	35	.	.	PUNCT
easat-6274	205	1	furthermore	furthermore	ADV
easat-6274	205	2	,	,	PUNCT
easat-6274	205	3	other	other	ADJ
easat-6274	205	4	techniques	technique	NOUN
easat-6274	205	5	can	can	AUX
easat-6274	205	6	be	be	AUX
easat-6274	205	7	used	use	VERB
easat-6274	205	8	as	as	ADP
easat-6274	205	9	traditional	traditional	ADJ
easat-6274	205	10	statistical	statistical	ADJ
easat-6274	205	11	analysis	analysis	NOUN
easat-6274	205	12	,	,	PUNCT
easat-6274	205	13	text	text	NOUN
easat-6274	205	14	mining	mining	NOUN
easat-6274	205	15	,	,	PUNCT
easat-6274	205	16	and	and	CCONJ
easat-6274	205	17	sentiment	sentiment	NOUN
easat-6274	205	18	analysis	analysis	NOUN
easat-6274	205	19	to	to	PART
easat-6274	205	20	examine	examine	VERB
easat-6274	205	21	social	social	ADJ
easat-6274	205	22	media	medium	NOUN
easat-6274	205	23	content	content	NOUN
easat-6274	205	24	of	of	ADP
easat-6274	205	25	other	other	ADJ
easat-6274	205	26	competitors	competitor	NOUN
easat-6274	206	1	[	[	X
easat-6274	206	2	16	16	NUM
easat-6274	206	3	]	]	PUNCT
easat-6274	206	4	.	.	PUNCT
easat-6274	207	1	https://blog.hootsuite.com/smart-social-media-goals/	https://blog.hootsuite.com/smart-social-media-goals/	NOUN
easat-6274	207	2	https://blog.hootsuite.com/smart-social-media-goals/	https://blog.hootsuite.com/smart-social-media-goals/	NOUN
easat-6274	207	3	https://blog.hootsuite.com/social-media-metrics/	https://blog.hootsuite.com/social-media-metrics/	PROPN
easat-6274	207	4	https://blog.hootsuite.com/social-media-metrics/	https://blog.hootsuite.com/social-media-metrics/	PROPN
easat-6274	207	5	https://blog.hootsuite.com/social-media-metrics/	https://blog.hootsuite.com/social-media-metrics/	PROPN
easat-6274	207	6	https://blog.hootsuite.com/social-media-metrics/	https://blog.hootsuite.com/social-media-metrics/	PROPN
easat-6274	207	7	https://help.hootsuite.com/hc/en-us/articles/204585760-add-streams	https://help.hootsuite.com/hc/en-us/articles/204585760-add-streams	PROPN
easat-6274	207	8	https://help.hootsuite.com/hc/en-us/articles/204585760-add-streams	https://help.hootsuite.com/hc/en-us/articles/204585760-add-streams	PROPN
easat-6274	207	9	https://help.hootsuite.com/hc/en-us/articles/204585760-add-streams	https://help.hootsuite.com/hc/en-us/articles/204585760-add-streams	PROPN
easat-6274	207	10	https://apps.hootsuite.com/apps/brandwatch	https://apps.hootsuite.com/apps/brandwatch	PROPN
easat-6274	207	11	https://apps.hootsuite.com/apps/brandwatch	https://apps.hootsuite.com/apps/brandwatch	PROPN
easat-6274	207	12	https://apps.hootsuite.com/apps/brandwatch	https://apps.hootsuite.com/apps/brandwatch	PROPN
easat-6274	207	13	https://apps.hootsuite.com/apps/brandwatch	https://apps.hootsuite.com/apps/brandwatch	PROPN
easat-6274	207	14	1369	1369	NUM
easat-6274	207	15	edelweiss	edelweiss	PROPN
easat-6274	207	16	applied	apply	VERB
easat-6274	207	17	science	science	NOUN
easat-6274	207	18	and	and	CCONJ
easat-6274	207	19	technology	technology	NOUN
easat-6274	207	20	issn	issn	PROPN
easat-6274	207	21	:	:	PUNCT
easat-6274	207	22	2576	2576	NUM
easat-6274	207	23	-	-	SYM
easat-6274	207	24	8484	8484	NUM
easat-6274	207	25	vol	vol	NOUN
easat-6274	207	26	.	.	PROPN
easat-6274	208	1	9	9	NUM
easat-6274	208	2	,	,	PUNCT
easat-6274	208	3	no	no	INTJ
easat-6274	208	4	.	.	NOUN
easat-6274	209	1	4	4	NUM
easat-6274	209	2	:	:	SYM
easat-6274	209	3	1361	1361	NUM
easat-6274	209	4	-	-	SYM
easat-6274	209	5	1376	1376	NUM
easat-6274	209	6	,	,	PUNCT
easat-6274	209	7	2025	2025	NUM
easat-6274	209	8	doi	doi	NOUN
easat-6274	209	9	:	:	PUNCT
easat-6274	209	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	209	11	©	©	PROPN
easat-6274	209	12	2025	2025	NUM
easat-6274	209	13	by	by	ADP
easat-6274	209	14	the	the	DET
easat-6274	209	15	authors	author	NOUN
easat-6274	209	16	;	;	PUNCT
easat-6274	209	17	licensee	licensee	PROPN
easat-6274	209	18	learning	learning	NOUN
easat-6274	209	19	gate	gate	NOUN
easat-6274	209	20	2	2	X
easat-6274	209	21	.	.	PUNCT
easat-6274	209	22	decide	decide	VERB
easat-6274	209	23	which	which	DET
easat-6274	209	24	platforms	platform	NOUN
easat-6274	209	25	are	be	AUX
easat-6274	209	26	right	right	ADJ
easat-6274	209	27	for	for	ADP
easat-6274	209	28	you	you	PRON
easat-6274	209	29	:	:	PUNCT
easat-6274	209	30	to	to	PART
easat-6274	209	31	ensure	ensure	VERB
easat-6274	209	32	using	use	VERB
easat-6274	209	33	social	social	ADJ
easat-6274	209	34	media	medium	NOUN
easat-6274	209	35	effectively	effectively	ADV
easat-6274	209	36	for	for	ADP
easat-6274	209	37	business	business	NOUN
easat-6274	209	38	activities	activity	NOUN
easat-6274	209	39	,	,	PUNCT
easat-6274	209	40	some	some	DET
easat-6274	209	41	market	market	NOUN
easat-6274	209	42	research	research	NOUN
easat-6274	209	43	need	need	VERB
easat-6274	209	44	to	to	PART
easat-6274	209	45	be	be	AUX
easat-6274	209	46	done	do	VERB
easat-6274	209	47	to	to	PART
easat-6274	209	48	fully	fully	ADV
easat-6274	209	49	understand	understand	VERB
easat-6274	209	50	the	the	DET
easat-6274	209	51	platforms	platform	NOUN
easat-6274	209	52	and	and	CCONJ
easat-6274	209	53	help	help	VERB
easat-6274	209	54	understand	understand	VERB
easat-6274	209	55	how	how	SCONJ
easat-6274	209	56	a	a	DET
easat-6274	209	57	particular	particular	ADJ
easat-6274	209	58	audience	audience	NOUN
easat-6274	209	59	spends	spend	VERB
easat-6274	209	60	time	time	NOUN
easat-6274	209	61	online	online	ADV
easat-6274	209	62	.	.	PUNCT
easat-6274	210	1	choosing	choose	VERB
easat-6274	210	2	your	your	PRON
easat-6274	210	3	platforms	platform	NOUN
easat-6274	210	4	can	can	AUX
easat-6274	210	5	be	be	AUX
easat-6274	210	6	one	one	NUM
easat-6274	210	7	channel	channel	NOUN
easat-6274	210	8	or	or	CCONJ
easat-6274	210	9	multiple	multiple	ADJ
easat-6274	210	10	different	different	ADJ
easat-6274	210	11	channels	channel	NOUN
easat-6274	210	12	to	to	PART
easat-6274	210	13	attract	attract	VERB
easat-6274	210	14	different	different	ADJ
easat-6274	210	15	audiences	audience	NOUN
easat-6274	210	16	and	and	CCONJ
easat-6274	210	17	reach	reach	VERB
easat-6274	210	18	business	business	NOUN
easat-6274	210	19	goals	goal	NOUN
easat-6274	210	20	;	;	PUNCT
easat-6274	210	21	in	in	ADP
easat-6274	210	22	this	this	DET
easat-6274	210	23	phase	phase	NOUN
easat-6274	210	24	the	the	DET
easat-6274	210	25	main	main	ADJ
easat-6274	210	26	focus	focus	NOUN
easat-6274	210	27	is	be	AUX
easat-6274	210	28	on	on	ADP
easat-6274	210	29	innovation	innovation	NOUN
easat-6274	210	30	characteristics	characteristic	NOUN
easat-6274	210	31	[	[	X
easat-6274	210	32	24	24	NUM
easat-6274	210	33	]	]	PUNCT
easat-6274	210	34	.	.	PUNCT
easat-6274	211	1	table	table	NOUN
easat-6274	211	2	2	2	NUM
easat-6274	211	3	can	can	AUX
easat-6274	211	4	be	be	AUX
easat-6274	211	5	used	use	VERB
easat-6274	211	6	as	as	ADP
easat-6274	211	7	a	a	DET
easat-6274	211	8	guideline	guideline	NOUN
easat-6274	211	9	that	that	PRON
easat-6274	211	10	shows	show	VERB
easat-6274	211	11	the	the	DET
easat-6274	211	12	advantages	advantage	NOUN
easat-6274	211	13	and	and	CCONJ
easat-6274	211	14	disadvantages	disadvantage	NOUN
easat-6274	211	15	of	of	ADP
easat-6274	211	16	each	each	DET
easat-6274	211	17	social	social	ADJ
easat-6274	211	18	media	medium	NOUN
easat-6274	211	19	available	available	ADJ
easat-6274	211	20	(	(	PUNCT
easat-6274	211	21	zimba	zimba	X
easat-6274	211	22	&	&	CCONJ
easat-6274	211	23	gasparyan	gasparyan	PROPN
easat-6274	211	24	,	,	PUNCT
easat-6274	211	25	2021	2021	NUM
easat-6274	211	26	)	)	PUNCT
easat-6274	211	27	.	.	PUNCT
easat-6274	212	1	so	so	ADV
easat-6274	212	2	the	the	DET
easat-6274	212	3	business	business	NOUN
easat-6274	212	4	can	can	AUX
easat-6274	212	5	easily	easily	ADV
easat-6274	212	6	pick	pick	VERB
easat-6274	212	7	best	good	ADJ
easat-6274	212	8	platform	platform	NOUN
easat-6274	212	9	.	.	PUNCT
easat-6274	212	10	table	table	NOUN
easat-6274	212	11	2	2	NUM
easat-6274	212	12	.	.	PUNCT
easat-6274	212	13	comparing	compare	VERB
easat-6274	212	14	social	social	ADJ
easat-6274	212	15	media	medium	NOUN
easat-6274	212	16	platforms	platform	NOUN
easat-6274	212	17	social	social	ADJ
easat-6274	212	18	media	medium	NOUN
easat-6274	212	19	platform	platform	NOUN
easat-6274	212	20	advantages	advantage	NOUN
easat-6274	212	21	disadvantages	disadvantage	VERB
easat-6274	212	22	facebook	facebook	VERB
easat-6274	212	23	•	•	NOUN
easat-6274	212	24	popular	popular	ADJ
easat-6274	212	25	worldwide	worldwide	ADV
easat-6274	212	26	,	,	PUNCT
easat-6274	212	27	actively	actively	ADV
easat-6274	212	28	used	use	VERB
easat-6274	212	29	to	to	PART
easat-6274	212	30	live	live	VERB
easat-6274	212	31	stream	stream	NOUN
easat-6274	212	32	meetings.so	meetings.so	NOUN
easat-6274	212	33	it	it	PRON
easat-6274	212	34	will	will	AUX
easat-6274	212	35	increase	increase	VERB
easat-6274	212	36	brand	brand	NOUN
easat-6274	212	37	awareness	awareness	NOUN
easat-6274	212	38	•	•	ADV
easat-6274	212	39	interconnected	interconnect	VERB
easat-6274	212	40	with	with	ADP
easat-6274	212	41	other	other	ADJ
easat-6274	212	42	video	video	NOUN
easat-6274	212	43	sharing	sharing	NOUN
easat-6274	212	44	applications	application	NOUN
easat-6274	212	45	as	as	ADP
easat-6274	212	46	zoom	zoom	NOUN
easat-6274	212	47	,	,	PUNCT
easat-6274	212	48	youtube	youtube	ADJ
easat-6274	212	49	•	•	NUM
easat-6274	212	50	audience	audience	NOUN
easat-6274	212	51	various	various	ADJ
easat-6274	212	52	age	age	NOUN
easat-6274	212	53	ranges	range	VERB
easat-6274	212	54	·	·	PUNCT
easat-6274	212	55	highly	highly	ADV
easat-6274	212	56	used	use	VERB
easat-6274	212	57	for	for	ADP
easat-6274	212	58	friends	friend	NOUN
easat-6274	212	59	and	and	CCONJ
easat-6274	212	60	personal	personal	ADJ
easat-6274	212	61	communications	communication	NOUN
easat-6274	212	62	.	.	PUNCT
easat-6274	213	1	requires	require	VERB
easat-6274	213	2	budget	budget	NOUN
easat-6274	213	3	because	because	SCONJ
easat-6274	213	4	need	need	VERB
easat-6274	213	5	to	to	PART
easat-6274	213	6	invest	invest	VERB
easat-6274	213	7	in	in	ADP
easat-6274	213	8	-	-	PUNCT
easat-6274	213	9	paid	pay	VERB
easat-6274	213	10	advertising	advertising	NOUN
easat-6274	213	11	instagram	instagram	PROPN
easat-6274	213	12	•	•	ADP
easat-6274	213	13	used	use	VERB
easat-6274	213	14	for	for	ADP
easat-6274	213	15	posting	post	VERB
easat-6274	213	16	photos	photo	NOUN
easat-6274	213	17	,	,	PUNCT
easat-6274	213	18	videos	video	NOUN
easat-6274	213	19	,	,	PUNCT
easat-6274	213	20	journals	journal	NOUN
easat-6274	213	21	•	•	NOUN
easat-6274	213	22	engage	engage	VERB
easat-6274	213	23	customer	customer	NOUN
easat-6274	213	24	in	in	ADP
easat-6274	213	25	traffic	traffic	NOUN
easat-6274	213	26	,	,	PUNCT
easat-6274	213	27	build	build	VERB
easat-6274	213	28	trust	trust	NOUN
easat-6274	213	29	•	•	NOUN
easat-6274	213	30	age	age	NOUN
easat-6274	213	31	range	range	NOUN
easat-6274	213	32	18	18	NUM
easat-6274	213	33	-	-	SYM
easat-6274	213	34	29	29	NUM
easat-6274	213	35	twitter	twitter	NOUN
easat-6274	213	36	•	•	ADP
easat-6274	213	37	used	use	VERB
easat-6274	213	38	to	to	PART
easat-6274	213	39	share	share	VERB
easat-6274	213	40	ideas	idea	NOUN
easat-6274	213	41	,	,	PUNCT
easat-6274	213	42	real	real	ADJ
easat-6274	213	43	-	-	PUNCT
easat-6274	213	44	time	time	NOUN
easat-6274	213	45	information	information	NOUN
easat-6274	213	46	,	,	PUNCT
easat-6274	213	47	and	and	CCONJ
easat-6274	213	48	trending	trend	VERB
easat-6274	213	49	news	news	NOUN
easat-6274	213	50	·	·	PUNCT
easat-6274	213	51	the	the	DET
easat-6274	213	52	use	use	NOUN
easat-6274	213	53	of	of	ADP
easat-6274	213	54	hashtags	hashtag	NOUN
easat-6274	213	55	and	and	CCONJ
easat-6274	213	56	retweet	retweet	NOUN
easat-6274	213	57	increases	increase	NOUN
easat-6274	213	58	engagement	engagement	NOUN
easat-6274	213	59	of	of	ADP
easat-6274	213	60	account	account	NOUN
easat-6274	213	61	holders	holder	NOUN
easat-6274	213	62	·	·	PUNCT
easat-6274	213	63	editor	editor	NOUN
easat-6274	213	64	have	have	VERB
easat-6274	213	65	the	the	DET
easat-6274	213	66	ability	ability	NOUN
easat-6274	213	67	to	to	PART
easat-6274	213	68	moderate	moderate	ADJ
easat-6274	213	69	journal	journal	NOUN
easat-6274	213	70	accounts	account	NOUN
easat-6274	213	71	to	to	PART
easat-6274	213	72	boost	boost	VERB
easat-6274	213	73	publications	publication	NOUN
easat-6274	213	74	•	•	DET
easat-6274	213	75	age	age	NOUN
easat-6274	213	76	range	range	VERB
easat-6274	213	77	18	18	NUM
easat-6274	213	78	-	-	SYM
easat-6274	213	79	29	29	NUM
easat-6274	213	80	·	·	SYM
easat-6274	213	81	140	140	NUM
easat-6274	213	82	characters	character	NOUN
easat-6274	213	83	or	or	CCONJ
easat-6274	213	84	less	less	ADJ
easat-6274	213	85	you	you	PRON
easat-6274	213	86	tube	tube	VERB
easat-6274	214	1	•	•	ADP
easat-6274	214	2	online	online	ADJ
easat-6274	214	3	video	video	NOUN
easat-6274	214	4	-	-	PUNCT
easat-6274	214	5	sharing	share	VERB
easat-6274	214	6	platform	platform	NOUN
easat-6274	214	7	with	with	ADP
easat-6274	214	8	a	a	DET
easat-6274	214	9	variety	variety	NOUN
easat-6274	214	10	of	of	ADP
easat-6274	214	11	services	service	NOUN
easat-6274	214	12	.	.	PUNCT
easat-6274	215	1	•	•	NUM
easat-6274	215	2	online	online	ADJ
easat-6274	215	3	meetings	meeting	NOUN
easat-6274	215	4	can	can	AUX
easat-6274	215	5	be	be	AUX
easat-6274	215	6	live	live	ADV
easat-6274	215	7	streamed	stream	VERB
easat-6274	215	8	and	and	CCONJ
easat-6274	215	9	archived	archive	VERB
easat-6274	215	10	•	•	NOUN
easat-6274	215	11	posting	post	VERB
easat-6274	215	12	on	on	ADP
easat-6274	215	13	yt	yt	PRON
easat-6274	215	14	will	will	AUX
easat-6274	215	15	help	help	VERB
easat-6274	215	16	find	find	VERB
easat-6274	215	17	company	company	NOUN
easat-6274	215	18	on	on	ADP
easat-6274	215	19	google	google	PROPN
easat-6274	215	20	•	•	ADJ
easat-6274	215	21	yt	yt	NOUN
easat-6274	215	22	ads	ad	NOUN
easat-6274	215	23	will	will	AUX
easat-6274	215	24	reach	reach	VERB
easat-6274	215	25	to	to	ADP
easat-6274	215	26	bigger	big	ADJ
easat-6274	215	27	audience	audience	NOUN
easat-6274	215	28	·	·	PUNCT
easat-6274	215	29	quality	quality	NOUN
easat-6274	215	30	of	of	ADP
easat-6274	215	31	the	the	DET
easat-6274	215	32	posted	post	VERB
easat-6274	215	33	videos	video	NOUN
easat-6274	215	34	vary	vary	VERB
easat-6274	215	35	.	.	PUNCT
easat-6274	216	1	3	3	X
easat-6274	216	2	.	.	X
easat-6274	216	3	build	build	VERB
easat-6274	216	4	relationships	relationship	NOUN
easat-6274	216	5	:	:	PUNCT
easat-6274	216	6	social	social	ADJ
easat-6274	216	7	media	medium	NOUN
easat-6274	216	8	marketing	marketing	NOUN
easat-6274	216	9	for	for	ADP
easat-6274	216	10	business	business	NOUN
easat-6274	216	11	gives	give	VERB
easat-6274	216	12	that	that	DET
easat-6274	216	13	ability	ability	NOUN
easat-6274	216	14	of	of	ADP
easat-6274	216	15	the	the	DET
easat-6274	216	16	business	business	NOUN
easat-6274	216	17	to	to	PART
easat-6274	216	18	talk	talk	VERB
easat-6274	216	19	directly	directly	ADV
easat-6274	216	20	to	to	ADP
easat-6274	216	21	customers	customer	NOUN
easat-6274	216	22	and	and	CCONJ
easat-6274	216	23	followers	follower	NOUN
easat-6274	216	24	.	.	PUNCT
easat-6274	217	1	enhancing	enhance	VERB
easat-6274	217	2	the	the	DET
easat-6274	217	3	ability	ability	NOUN
easat-6274	217	4	of	of	ADP
easat-6274	217	5	building	build	VERB
easat-6274	217	6	relationships	relationship	NOUN
easat-6274	217	7	over	over	ADP
easat-6274	217	8	time	time	NOUN
easat-6274	217	9	.	.	PUNCT
easat-6274	218	1	for	for	ADP
easat-6274	218	2	example	example	NOUN
easat-6274	218	3	when	when	SCONJ
easat-6274	218	4	people	people	NOUN
easat-6274	218	5	engage	engage	VERB
easat-6274	218	6	with	with	ADP
easat-6274	218	7	the	the	DET
easat-6274	218	8	business	business	NOUN
easat-6274	218	9	content	content	NOUN
easat-6274	218	10	or	or	CCONJ
easat-6274	218	11	ads	ad	NOUN
easat-6274	218	12	,	,	PUNCT
easat-6274	218	13	it	it	PRON
easat-6274	218	14	will	will	AUX
easat-6274	218	15	be	be	AUX
easat-6274	218	16	very	very	ADV
easat-6274	218	17	good	good	ADJ
easat-6274	218	18	to	to	PART
easat-6274	218	19	engage	engage	VERB
easat-6274	218	20	back	back	ADV
easat-6274	218	21	;	;	PUNCT
easat-6274	218	22	this	this	PRON
easat-6274	218	23	will	will	AUX
easat-6274	218	24	build	build	VERB
easat-6274	218	25	trust	trust	NOUN
easat-6274	218	26	and	and	CCONJ
easat-6274	218	27	loyalty	loyalty	NOUN
easat-6274	218	28	.	.	PUNCT
easat-6274	219	1	in	in	ADP
easat-6274	219	2	addition	addition	NOUN
easat-6274	219	3	,	,	PUNCT
easat-6274	219	4	different	different	ADJ
easat-6274	219	5	ways	way	NOUN
easat-6274	219	6	to	to	PART
easat-6274	219	7	build	build	VERB
easat-6274	219	8	trust	trust	NOUN
easat-6274	219	9	could	could	AUX
easat-6274	219	10	be	be	AUX
easat-6274	219	11	by	by	ADP
easat-6274	219	12	using	use	VERB
easat-6274	219	13	social	social	ADJ
easat-6274	219	14	media	medium	NOUN
easat-6274	219	15	built	build	VERB
easat-6274	219	16	in	in	ADP
easat-6274	219	17	interactive	interactive	ADJ
easat-6274	219	18	tools	tool	NOUN
easat-6274	219	19	in	in	ADP
easat-6274	219	20	general	general	ADJ
easat-6274	219	21	as	as	SCONJ
easat-6274	219	22	to	to	ADP
easat-6274	219	23	creating	create	VERB
easat-6274	219	24	a	a	DET
easat-6274	219	25	facebook	facebook	NOUN
easat-6274	219	26	group	group	NOUN
easat-6274	219	27	,	,	PUNCT
easat-6274	219	28	connect	connect	VERB
easat-6274	219	29	with	with	ADP
easat-6274	219	30	social	social	ADJ
easat-6274	219	31	media	medium	NOUN
easat-6274	219	32	influencers	influencer	NOUN
easat-6274	219	33	,	,	PUNCT
easat-6274	219	34	mention	mention	VERB
easat-6274	219	35	the	the	DET
easat-6274	219	36	followers	follower	NOUN
easat-6274	219	37	in	in	ADP
easat-6274	219	38	posts	post	NOUN
easat-6274	219	39	and	and	CCONJ
easat-6274	219	40	stories	story	NOUN
easat-6274	219	41	.	.	PUNCT
easat-6274	220	1	in	in	ADP
easat-6274	220	2	addition	addition	NOUN
easat-6274	220	3	can	can	AUX
easat-6274	220	4	use	use	VERB
easat-6274	220	5	interactive	interactive	ADJ
easat-6274	220	6	stickers	sticker	NOUN
easat-6274	220	7	in	in	ADP
easat-6274	220	8	instagram	instagram	PROPN
easat-6274	220	9	stories	story	NOUN
easat-6274	220	10	to	to	PART
easat-6274	220	11	build	build	VERB
easat-6274	220	12	good	good	ADJ
easat-6274	220	13	relationship	relationship	NOUN
easat-6274	220	14	with	with	ADP
easat-6274	220	15	clients	client	NOUN
easat-6274	220	16	through	through	ADP
easat-6274	220	17	the	the	DET
easat-6274	220	18	internet	internet	NOUN
easat-6274	220	19	;	;	PUNCT
easat-6274	220	20	first	first	ADV
easat-6274	220	21	can	can	AUX
easat-6274	220	22	create	create	VERB
easat-6274	220	23	org	org	ADJ
easat-6274	220	24	public	public	ADJ
easat-6274	220	25	relationship	relationship	NOUN
easat-6274	220	26	that	that	PRON
easat-6274	220	27	allow	allow	VERB
easat-6274	220	28	taking	taking	NOUN
easat-6274	220	29	of	of	ADP
easat-6274	220	30	inputs	input	NOUN
easat-6274	220	31	as	as	ADP
easat-6274	220	32	comments	comment	NOUN
easat-6274	220	33	or	or	CCONJ
easat-6274	220	34	email	email	NOUN
easat-6274	220	35	forms	form	NOUN
easat-6274	220	36	.	.	PUNCT
easat-6274	221	1	in	in	ADP
easat-6274	221	2	addition	addition	NOUN
easat-6274	221	3	the	the	DET
easat-6274	221	4	use	use	NOUN
easat-6274	221	5	of	of	ADP
easat-6274	221	6	newly	newly	ADV
easat-6274	221	7	emerged	emerge	VERB
easat-6274	221	8	channels	channel	NOUN
easat-6274	221	9	as	as	ADP
easat-6274	221	10	facebook	facebook	NOUN
easat-6274	221	11	,	,	PUNCT
easat-6274	221	12	twitter	twitter	NOUN
easat-6274	221	13	,	,	PUNCT
easat-6274	221	14	and	and	CCONJ
easat-6274	221	15	blogs	blog	NOUN
easat-6274	221	16	[	[	X
easat-6274	221	17	25	25	NUM
easat-6274	221	18	]	]	PUNCT
easat-6274	221	19	.	.	PUNCT
easat-6274	222	1	also	also	ADV
easat-6274	222	2	briones	briones	PROPN
easat-6274	222	3	,	,	PUNCT
easat-6274	222	4	et	et	PROPN
easat-6274	222	5	al	al	PROPN
easat-6274	222	6	.	.	PUNCT
easat-6274	223	1	[	[	X
easat-6274	223	2	25	25	NUM
easat-6274	223	3	]	]	PUNCT
easat-6274	223	4	added	add	VERB
easat-6274	223	5	that	that	SCONJ
easat-6274	223	6	adding	add	VERB
easat-6274	223	7	helpful	helpful	ADJ
easat-6274	223	8	data	datum	NOUN
easat-6274	223	9	for	for	ADP
easat-6274	223	10	the	the	DET
easat-6274	223	11	customers	customer	NOUN
easat-6274	223	12	on	on	ADP
easat-6274	223	13	site	site	NOUN
easat-6274	223	14	will	will	AUX
easat-6274	223	15	be	be	AUX
easat-6274	223	16	good	good	ADJ
easat-6274	223	17	and	and	CCONJ
easat-6274	223	18	continuously	continuously	ADV
easat-6274	223	19	update	update	VERB
easat-6274	223	20	the	the	DET
easat-6274	223	21	content	content	NOUN
easat-6274	223	22	to	to	PART
easat-6274	223	23	encourage	encourage	VERB
easat-6274	223	24	visits	visit	NOUN
easat-6274	223	25	and	and	CCONJ
easat-6274	223	26	interactions	interaction	NOUN
easat-6274	223	27	and	and	CCONJ
easat-6274	223	28	finally	finally	ADV
easat-6274	223	29	take	take	VERB
easat-6274	223	30	care	care	NOUN
easat-6274	223	31	on	on	ADP
easat-6274	223	32	making	make	VERB
easat-6274	223	33	the	the	DET
easat-6274	223	34	site	site	NOUN
easat-6274	223	35	easy	easy	ADJ
easat-6274	223	36	to	to	PART
easat-6274	223	37	navigate	navigate	VERB
easat-6274	223	38	and	and	CCONJ
easat-6274	223	39	use	use	VERB
easat-6274	223	40	.	.	PUNCT
easat-6274	224	1	applied	apply	VERB
easat-6274	224	2	5	5	NUM
easat-6274	224	3	dimensions	dimension	NOUN
easat-6274	224	4	to	to	PART
easat-6274	224	5	test	test	VERB
easat-6274	224	6	the	the	DET
easat-6274	224	7	relationship	relationship	NOUN
easat-6274	224	8	:	:	PUNCT
easat-6274	224	9	commitment	commitment	NOUN
easat-6274	224	10	,	,	PUNCT
easat-6274	224	11	control	control	NOUN
easat-6274	224	12	mutuality	mutuality	NOUN
easat-6274	224	13	,	,	PUNCT
easat-6274	224	14	communality	communality	NOUN
easat-6274	224	15	,	,	PUNCT
easat-6274	224	16	trust	trust	NOUN
easat-6274	224	17	,	,	PUNCT
easat-6274	224	18	and	and	CCONJ
easat-6274	224	19	satisfaction	satisfaction	NOUN
easat-6274	224	20	as	as	SCONJ
easat-6274	224	21	described	describe	VERB
easat-6274	224	22	in	in	ADP
easat-6274	224	23	the	the	DET
easat-6274	224	24	below	below	ADJ
easat-6274	224	25	table	table	NOUN
easat-6274	224	26	3	3	NUM
easat-6274	224	27	.	.	PUNCT
easat-6274	224	28	table	table	NOUN
easat-6274	224	29	3	3	NUM
easat-6274	224	30	.	.	SYM
easat-6274	224	31	5	5	NUM
easat-6274	224	32	dimensions	dimension	NOUN
easat-6274	224	33	to	to	PART
easat-6274	224	34	test	test	VERB
easat-6274	224	35	the	the	DET
easat-6274	224	36	relationship	relationship	NOUN
easat-6274	224	37	.	.	PUNCT
easat-6274	225	1	commitment	commitment	NOUN
easat-6274	225	2	evaluates	evaluate	VERB
easat-6274	225	3	the	the	DET
easat-6274	225	4	willing	willing	ADJ
easat-6274	225	5	to	to	PART
easat-6274	225	6	invest	invest	VERB
easat-6274	225	7	resources	resource	NOUN
easat-6274	225	8	in	in	ADP
easat-6274	225	9	building	build	VERB
easat-6274	225	10	relationships	relationship	NOUN
easat-6274	225	11	and	and	CCONJ
easat-6274	225	12	working	work	VERB
easat-6274	225	13	hard	hard	ADV
easat-6274	225	14	to	to	PART
easat-6274	225	15	communicate	communicate	VERB
easat-6274	225	16	,	,	PUNCT
easat-6274	225	17	assess	assess	VERB
easat-6274	225	18	how	how	SCONJ
easat-6274	225	19	the	the	DET
easat-6274	225	20	public	public	ADJ
easat-6274	225	21	views	view	VERB
easat-6274	225	22	your	your	PRON
easat-6274	225	23	organization	organization	NOUN
easat-6274	225	24	's	's	PART
easat-6274	225	25	commitment	commitment	NOUN
easat-6274	225	26	to	to	ADP
easat-6274	225	27	online	online	ADJ
easat-6274	225	28	engagement	engagement	NOUN
easat-6274	225	29	.	.	PUNCT
easat-6274	226	1	control	control	NOUN
easat-6274	226	2	mutuality	mutuality	NOUN
easat-6274	226	3	it	it	PRON
easat-6274	226	4	refers	refer	VERB
easat-6274	226	5	to	to	ADP
easat-6274	226	6	the	the	DET
easat-6274	226	7	interaction	interaction	NOUN
easat-6274	226	8	between	between	ADP
easat-6274	226	9	the	the	DET
easat-6274	226	10	organization	organization	NOUN
easat-6274	226	11	and	and	CCONJ
easat-6274	226	12	the	the	DET
easat-6274	226	13	public	public	NOUN
easat-6274	226	14	.	.	PUNCT
easat-6274	227	1	trust	trust	NOUN
easat-6274	227	2	evaluating	evaluate	VERB
easat-6274	227	3	how	how	SCONJ
easat-6274	227	4	the	the	DET
easat-6274	227	5	org	org	NOUN
easat-6274	227	6	and	and	CCONJ
easat-6274	227	7	the	the	DET
easat-6274	227	8	public	public	ADJ
easat-6274	227	9	share	share	VERB
easat-6274	227	10	similar	similar	ADJ
easat-6274	227	11	values	value	NOUN
easat-6274	227	12	its	its	PRON
easat-6274	227	13	hard	hard	ADJ
easat-6274	227	14	to	to	PART
easat-6274	227	15	gain	gain	VERB
easat-6274	227	16	so	so	SCONJ
easat-6274	227	17	organization	organization	NOUN
easat-6274	227	18	must	must	AUX
easat-6274	227	19	be	be	AUX
easat-6274	227	20	credible	credible	ADJ
easat-6274	227	21	,	,	PUNCT
easat-6274	227	22	capable	capable	ADJ
easat-6274	227	23	,	,	PUNCT
easat-6274	227	24	trustworthy	trustworthy	ADJ
easat-6274	227	25	,	,	PUNCT
easat-6274	227	26	and	and	CCONJ
easat-6274	227	27	consistent	consistent	ADJ
easat-6274	227	28	.	.	PUNCT
easat-6274	228	1	satisfaction	satisfaction	NOUN
easat-6274	228	2	helps	help	VERB
easat-6274	228	3	opr	opr	PROPN
easat-6274	228	4	exceed	exceed	VERB
easat-6274	228	5	clients	client	NOUN
easat-6274	228	6	’	’	PART
easat-6274	228	7	expectations	expectation	NOUN
easat-6274	228	8	and	and	CCONJ
easat-6274	228	9	meet	meet	VERB
easat-6274	228	10	their	their	PRON
easat-6274	228	11	needs	need	NOUN
easat-6274	228	12	.	.	PUNCT
easat-6274	229	1	https://blog.hootsuite.com/how-to-use-instagram-stories/	https://blog.hootsuite.com/how-to-use-instagram-stories/	PROPN
easat-6274	229	2	https://blog.hootsuite.com/how-to-use-instagram-stories/	https://blog.hootsuite.com/how-to-use-instagram-stories/	PROPN
easat-6274	229	3	1370	1370	NUM
easat-6274	229	4	edelweiss	edelweiss	PROPN
easat-6274	229	5	applied	apply	VERB
easat-6274	229	6	science	science	NOUN
easat-6274	229	7	and	and	CCONJ
easat-6274	229	8	technology	technology	NOUN
easat-6274	229	9	issn	issn	PROPN
easat-6274	229	10	:	:	PUNCT
easat-6274	229	11	2576	2576	NUM
easat-6274	229	12	-	-	SYM
easat-6274	229	13	8484	8484	NUM
easat-6274	229	14	vol	vol	NOUN
easat-6274	229	15	.	.	PROPN
easat-6274	230	1	9	9	NUM
easat-6274	230	2	,	,	PUNCT
easat-6274	230	3	no	no	INTJ
easat-6274	230	4	.	.	NOUN
easat-6274	231	1	4	4	NUM
easat-6274	231	2	:	:	SYM
easat-6274	231	3	1361	1361	NUM
easat-6274	231	4	-	-	SYM
easat-6274	231	5	1376	1376	NUM
easat-6274	231	6	,	,	PUNCT
easat-6274	231	7	2025	2025	NUM
easat-6274	231	8	doi	doi	NOUN
easat-6274	231	9	:	:	PUNCT
easat-6274	231	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	231	11	©	©	PROPN
easat-6274	231	12	2025	2025	NUM
easat-6274	231	13	by	by	ADP
easat-6274	231	14	the	the	DET
easat-6274	231	15	authors	author	NOUN
easat-6274	231	16	;	;	PUNCT
easat-6274	231	17	licensee	licensee	PROPN
easat-6274	231	18	learning	learning	NOUN
easat-6274	231	19	gate	gate	NOUN
easat-6274	231	20	6	6	NUM
easat-6274	231	21	.	.	PUNCT
easat-6274	231	22	delphi	delphi	NOUN
easat-6274	231	23	method	method	NOUN
easat-6274	231	24	and	and	CCONJ
easat-6274	231	25	description	description	NOUN
easat-6274	231	26	to	to	PART
easat-6274	231	27	verify	verify	VERB
easat-6274	231	28	the	the	DET
easat-6274	231	29	conceptual	conceptual	ADJ
easat-6274	231	30	model	model	NOUN
easat-6274	231	31	we	we	PRON
easat-6274	231	32	proposed	propose	VERB
easat-6274	231	33	,	,	PUNCT
easat-6274	231	34	we	we	PRON
easat-6274	231	35	will	will	AUX
easat-6274	231	36	use	use	VERB
easat-6274	231	37	delphi	delphi	NOUN
easat-6274	231	38	methods	method	NOUN
easat-6274	231	39	for	for	ADP
easat-6274	231	40	exploratory	exploratory	ADJ
easat-6274	231	41	qualitative	qualitative	ADJ
easat-6274	231	42	research	research	NOUN
easat-6274	231	43	.	.	PUNCT
easat-6274	232	1	delphi	delphi	NOUN
easat-6274	232	2	was	be	AUX
easat-6274	232	3	first	first	ADV
easat-6274	232	4	introduced	introduce	VERB
easat-6274	232	5	in	in	ADP
easat-6274	232	6	the	the	DET
easat-6274	232	7	late	late	ADJ
easat-6274	232	8	1950s	1950	NOUN
easat-6274	232	9	for	for	ADP
easat-6274	232	10	scientific	scientific	ADJ
easat-6274	232	11	study	study	NOUN
easat-6274	232	12	of	of	ADP
easat-6274	232	13	experts	expert	NOUN
easat-6274	232	14	'	'	PART
easat-6274	232	15	opinions	opinion	NOUN
easat-6274	232	16	on	on	ADP
easat-6274	232	17	military	military	ADJ
easat-6274	232	18	defense	defense	NOUN
easat-6274	232	19	projects	project	NOUN
easat-6274	232	20	.	.	PUNCT
easat-6274	233	1	for	for	ADP
easat-6274	233	2	security	security	NOUN
easat-6274	233	3	reasons	reason	NOUN
easat-6274	233	4	,	,	PUNCT
easat-6274	233	5	the	the	DET
easat-6274	233	6	delphi	delphi	NOUN
easat-6274	233	7	method	method	NOUN
easat-6274	233	8	was	be	AUX
easat-6274	233	9	n’t	not	PART
easat-6274	233	10	used	use	VERB
easat-6274	233	11	for	for	ADP
easat-6274	233	12	ten	ten	NUM
easat-6274	233	13	years	year	NOUN
easat-6274	233	14	then	then	ADV
easat-6274	233	15	it	it	PRON
easat-6274	233	16	came	come	VERB
easat-6274	233	17	to	to	PART
easat-6274	233	18	use	use	VERB
easat-6274	233	19	in	in	ADP
easat-6274	233	20	academic	academic	ADJ
easat-6274	233	21	studies	study	NOUN
easat-6274	233	22	in	in	ADP
easat-6274	233	23	1963	1963	NUM
easat-6274	233	24	[	[	X
easat-6274	233	25	26	26	NUM
easat-6274	233	26	]	]	PUNCT
easat-6274	233	27	.	.	PUNCT
easat-6274	234	1	in	in	ADP
easat-6274	234	2	linstone	linstone	NOUN
easat-6274	234	3	and	and	CCONJ
easat-6274	234	4	turoff	turoff	NOUN
easat-6274	234	5	[	[	X
easat-6274	234	6	27	27	NUM
easat-6274	234	7	]	]	PUNCT
easat-6274	234	8	defined	define	VERB
easat-6274	234	9	the	the	DET
easat-6274	234	10	delphi	delphi	NOUN
easat-6274	234	11	technique	technique	NOUN
easat-6274	234	12	as	as	ADP
easat-6274	234	13	"	"	PUNCT
easat-6274	234	14	a	a	DET
easat-6274	234	15	method	method	NOUN
easat-6274	234	16	for	for	ADP
easat-6274	234	17	structuring	structure	VERB
easat-6274	234	18	a	a	DET
easat-6274	234	19	group	group	NOUN
easat-6274	234	20	communication	communication	NOUN
easat-6274	234	21	process	process	NOUN
easat-6274	234	22	so	so	SCONJ
easat-6274	234	23	that	that	SCONJ
easat-6274	234	24	the	the	DET
easat-6274	234	25	process	process	NOUN
easat-6274	234	26	is	be	AUX
easat-6274	234	27	effective	effective	ADJ
easat-6274	234	28	in	in	ADP
easat-6274	234	29	allowing	allow	VERB
easat-6274	234	30	a	a	DET
easat-6274	234	31	group	group	NOUN
easat-6274	234	32	of	of	ADP
easat-6274	234	33	individuals	individual	NOUN
easat-6274	234	34	,	,	PUNCT
easat-6274	234	35	as	as	ADP
easat-6274	234	36	a	a	DET
easat-6274	234	37	whole	whole	NOUN
easat-6274	234	38	,	,	PUNCT
easat-6274	234	39	to	to	PART
easat-6274	234	40	deal	deal	VERB
easat-6274	234	41	with	with	ADP
easat-6274	234	42	a	a	DET
easat-6274	234	43	complex	complex	ADJ
easat-6274	234	44	problem	problem	NOUN
easat-6274	234	45	"	"	PUNCT
easat-6274	235	1	[	[	X
easat-6274	235	2	26	26	NUM
easat-6274	235	3	]	]	PUNCT
easat-6274	235	4	.	.	PUNCT
easat-6274	236	1	the	the	DET
easat-6274	236	2	main	main	ADJ
easat-6274	236	3	goal	goal	NOUN
easat-6274	236	4	of	of	ADP
easat-6274	236	5	the	the	DET
easat-6274	236	6	delphi	delphi	NOUN
easat-6274	236	7	method	method	NOUN
easat-6274	236	8	is	be	AUX
easat-6274	236	9	to	to	PART
easat-6274	236	10	obtain	obtain	VERB
easat-6274	236	11	the	the	DET
easat-6274	236	12	most	most	ADV
easat-6274	236	13	reliable	reliable	ADJ
easat-6274	236	14	opinions	opinion	NOUN
easat-6274	236	15	from	from	ADP
easat-6274	236	16	the	the	DET
easat-6274	236	17	expert	expert	NOUN
easat-6274	236	18	after	after	ADP
easat-6274	236	19	intensive	intensive	ADJ
easat-6274	236	20	questionnaires	questionnaire	NOUN
easat-6274	236	21	or	or	CCONJ
easat-6274	236	22	interviews	interview	NOUN
easat-6274	236	23	with	with	ADP
easat-6274	236	24	integration	integration	NOUN
easat-6274	236	25	of	of	ADP
easat-6274	236	26	feedback	feedback	NOUN
easat-6274	236	27	and	and	CCONJ
easat-6274	236	28	prioritized	prioritize	VERB
easat-6274	236	29	information	information	NOUN
easat-6274	236	30	to	to	PART
easat-6274	236	31	create	create	VERB
easat-6274	236	32	a	a	DET
easat-6274	236	33	framework	framework	NOUN
easat-6274	236	34	.	.	PUNCT
easat-6274	237	1	the	the	DET
easat-6274	237	2	delphi	delphi	NOUN
easat-6274	237	3	method	method	NOUN
easat-6274	237	4	has	have	VERB
easat-6274	237	5	three	three	NUM
easat-6274	237	6	categories	category	NOUN
easat-6274	237	7	:	:	PUNCT
easat-6274	237	8	classics	classic	NOUN
easat-6274	237	9	,	,	PUNCT
easat-6274	237	10	policies	policy	NOUN
easat-6274	237	11	,	,	PUNCT
easat-6274	237	12	and	and	CCONJ
easat-6274	237	13	decision	decision	NOUN
easat-6274	237	14	-	-	PUNCT
easat-6274	237	15	making	making	NOUN
easat-6274	237	16	[	[	X
easat-6274	237	17	26	26	NUM
easat-6274	237	18	]	]	PUNCT
easat-6274	237	19	.	.	PUNCT
easat-6274	238	1	he	he	PRON
easat-6274	238	2	usage	usage	NOUN
easat-6274	238	3	of	of	ADP
easat-6274	238	4	delphi	delphi	NOUN
easat-6274	238	5	method	method	NOUN
easat-6274	238	6	with	with	ADP
easat-6274	238	7	the	the	DET
easat-6274	238	8	purpose	purpose	NOUN
easat-6274	238	9	of	of	ADP
easat-6274	238	10	avoiding	avoid	VERB
easat-6274	238	11	asking	ask	VERB
easat-6274	238	12	only	only	ADV
easat-6274	238	13	1	1	NUM
easat-6274	238	14	expert	expert	NOUN
easat-6274	238	15	and	and	CCONJ
easat-6274	238	16	group	group	NOUN
easat-6274	238	17	meetings	meeting	NOUN
easat-6274	238	18	to	to	PART
easat-6274	238	19	prevent	prevent	VERB
easat-6274	238	20	being	be	AUX
easat-6274	238	21	biased	bias	VERB
easat-6274	238	22	and	and	CCONJ
easat-6274	238	23	“	"	PUNCT
easat-6274	238	24	follow	follow	VERB
easat-6274	238	25	the	the	DET
easat-6274	238	26	leader	leader	NOUN
easat-6274	238	27	”	"	PUNCT
easat-6274	238	28	.	.	PUNCT
easat-6274	239	1	crucially	crucially	ADV
easat-6274	239	2	,	,	PUNCT
easat-6274	239	3	we	we	PRON
easat-6274	239	4	chose	choose	VERB
easat-6274	239	5	the	the	DET
easat-6274	239	6	delphi	delphi	NOUN
easat-6274	239	7	method	method	NOUN
easat-6274	239	8	because	because	SCONJ
easat-6274	239	9	it	it	PRON
easat-6274	239	10	is	be	AUX
easat-6274	239	11	as	as	ADP
easat-6274	239	12	the	the	DET
easat-6274	239	13	core	core	NOUN
easat-6274	239	14	of	of	ADP
easat-6274	239	15	our	our	PRON
easat-6274	239	16	research	research	NOUN
easat-6274	239	17	need	need	NOUN
easat-6274	239	18	which	which	PRON
easat-6274	239	19	is	be	AUX
easat-6274	239	20	:	:	PUNCT
easat-6274	239	21	integration	integration	NOUN
easat-6274	239	22	of	of	ADP
easat-6274	239	23	social	social	ADJ
easat-6274	239	24	media	medium	NOUN
easat-6274	239	25	in	in	ADP
easat-6274	239	26	business	business	NOUN
easat-6274	239	27	.	.	PUNCT
easat-6274	240	1	using	use	VERB
easat-6274	240	2	the	the	DET
easat-6274	240	3	delphi	delphi	NOUN
easat-6274	240	4	method	method	NOUN
easat-6274	240	5	will	will	AUX
easat-6274	240	6	reach	reach	VERB
easat-6274	240	7	to	to	ADP
easat-6274	240	8	valuable	valuable	ADJ
easat-6274	240	9	views	view	NOUN
easat-6274	240	10	of	of	ADP
easat-6274	240	11	experts	expert	NOUN
easat-6274	240	12	with	with	ADP
easat-6274	240	13	different	different	ADJ
easat-6274	240	14	backgrounds	background	NOUN
easat-6274	240	15	,	,	PUNCT
easat-6274	240	16	to	to	PART
easat-6274	240	17	achieve	achieve	VERB
easat-6274	240	18	more	more	ADV
easat-6274	240	19	comprehensive	comprehensive	ADJ
easat-6274	240	20	feedback	feedback	NOUN
easat-6274	240	21	.	.	PUNCT
easat-6274	241	1	for	for	ADP
easat-6274	241	2	example	example	NOUN
easat-6274	241	3	,	,	PUNCT
easat-6274	241	4	using	use	VERB
easat-6274	241	5	the	the	DET
easat-6274	241	6	delphi	delphi	NOUN
easat-6274	241	7	method	method	NOUN
easat-6274	241	8	enables	enable	VERB
easat-6274	241	9	one	one	NUM
easat-6274	241	10	to	to	PART
easat-6274	241	11	follow	follow	VERB
easat-6274	241	12	up	up	ADP
easat-6274	241	13	with	with	ADP
easat-6274	241	14	respondents	respondent	NOUN
easat-6274	241	15	to	to	PART
easat-6274	241	16	enhance	enhance	VERB
easat-6274	241	17	further	further	ADJ
easat-6274	241	18	understanding	understanding	NOUN
easat-6274	241	19	not	not	PART
easat-6274	241	20	like	like	ADP
easat-6274	241	21	normal	normal	ADJ
easat-6274	241	22	surveys	survey	NOUN
easat-6274	241	23	or	or	CCONJ
easat-6274	241	24	questionnaires	questionnaire	NOUN
easat-6274	241	25	[	[	X
easat-6274	241	26	28	28	NUM
easat-6274	241	27	]	]	PUNCT
easat-6274	241	28	.	.	PUNCT
easat-6274	242	1	in	in	ADP
easat-6274	242	2	general	general	ADJ
easat-6274	242	3	,	,	PUNCT
easat-6274	242	4	the	the	DET
easat-6274	242	5	application	application	NOUN
easat-6274	242	6	of	of	ADP
easat-6274	242	7	delphi	delphi	NOUN
easat-6274	242	8	is	be	AUX
easat-6274	242	9	not	not	PART
easat-6274	242	10	constant	constant	ADJ
easat-6274	242	11	throughout	throughout	ADP
easat-6274	242	12	researches	research	NOUN
easat-6274	242	13	[	[	X
easat-6274	242	14	26	26	NUM
easat-6274	242	15	]	]	PUNCT
easat-6274	242	16	.	.	PUNCT
easat-6274	243	1	in	in	ADP
easat-6274	243	2	figure	figure	NOUN
easat-6274	243	3	3	3	NUM
easat-6274	243	4	below	below	ADP
easat-6274	243	5	displays	display	NOUN
easat-6274	243	6	how	how	SCONJ
easat-6274	243	7	the	the	DET
easat-6274	243	8	method	method	NOUN
easat-6274	243	9	was	be	AUX
easat-6274	243	10	carried	carry	VERB
easat-6274	243	11	out	out	ADP
easat-6274	243	12	in	in	ADP
easat-6274	243	13	our	our	PRON
easat-6274	243	14	paper	paper	NOUN
easat-6274	243	15	.	.	PUNCT
easat-6274	244	1	figure	figure	NOUN
easat-6274	244	2	3	3	NUM
easat-6274	244	3	.	.	X
easat-6274	244	4	delphi	delphi	ADJ
easat-6274	244	5	oriented	orient	VERB
easat-6274	244	6	methodology	methodology	NOUN
easat-6274	244	7	.	.	PUNCT
easat-6274	245	1	6.1	6.1	NUM
easat-6274	245	2	.	.	PUNCT
easat-6274	245	3	instrument	instrument	NOUN
easat-6274	245	4	in	in	ADP
easat-6274	245	5	our	our	PRON
easat-6274	245	6	research	research	NOUN
easat-6274	245	7	we	we	PRON
easat-6274	245	8	used	use	VERB
easat-6274	245	9	interviews	interview	NOUN
easat-6274	245	10	to	to	PART
easat-6274	245	11	collect	collect	VERB
easat-6274	245	12	information	information	NOUN
easat-6274	245	13	from	from	ADP
easat-6274	245	14	the	the	DET
easat-6274	245	15	experts	expert	NOUN
easat-6274	245	16	in	in	ADP
easat-6274	245	17	various	various	ADJ
easat-6274	245	18	fields	field	NOUN
easat-6274	245	19	.	.	PUNCT
easat-6274	246	1	interviews	interview	NOUN
easat-6274	246	2	are	be	AUX
easat-6274	246	3	the	the	DET
easat-6274	246	4	main	main	ADJ
easat-6274	246	5	tool	tool	NOUN
easat-6274	246	6	for	for	ADP
easat-6274	246	7	collecting	collect	VERB
easat-6274	246	8	data	datum	NOUN
easat-6274	246	9	in	in	ADP
easat-6274	246	10	qualitative	qualitative	ADJ
easat-6274	246	11	methods	method	NOUN
easat-6274	246	12	[	[	X
easat-6274	246	13	29	29	NUM
easat-6274	246	14	]	]	PUNCT
easat-6274	246	15	.	.	PUNCT
easat-6274	247	1	additionally	additionally	ADV
easat-6274	247	2	,	,	PUNCT
easat-6274	247	3	the	the	DET
easat-6274	247	4	interview	interview	NOUN
easat-6274	247	5	questions	question	NOUN
easat-6274	247	6	in	in	ADP
easat-6274	247	7	the	the	DET
easat-6274	247	8	appendix	appendix	NOUN
easat-6274	247	9	were	be	AUX
easat-6274	247	10	divided	divide	VERB
easat-6274	247	11	into	into	ADP
easat-6274	247	12	2	2	NUM
easat-6274	247	13	categories	category	NOUN
easat-6274	247	14	:	:	PUNCT
easat-6274	247	15	primary	primary	ADJ
easat-6274	247	16	questions	question	NOUN
easat-6274	247	17	and	and	CCONJ
easat-6274	247	18	the	the	DET
easat-6274	247	19	business	business	NOUN
easat-6274	247	20	and	and	CCONJ
easat-6274	247	21	technical	technical	ADJ
easat-6274	247	22	perspective	perspective	NOUN
easat-6274	247	23	.	.	PUNCT
easat-6274	248	1	in	in	ADP
easat-6274	248	2	the	the	DET
easat-6274	248	3	primary	primary	ADJ
easat-6274	248	4	questions	question	NOUN
easat-6274	248	5	,	,	PUNCT
easat-6274	248	6	some	some	DET
easat-6274	248	7	general	general	ADJ
easat-6274	248	8	questions	question	NOUN
easat-6274	248	9	are	be	AUX
easat-6274	248	10	asked	ask	VERB
easat-6274	248	11	about	about	ADP
easat-6274	248	12	the	the	DET
easat-6274	248	13	company	company	NOUN
easat-6274	248	14	in	in	ADP
easat-6274	248	15	which	which	PRON
easat-6274	248	16	they	they	PRON
easat-6274	248	17	work	work	VERB
easat-6274	248	18	and	and	CCONJ
easat-6274	248	19	their	their	PRON
easat-6274	248	20	position	position	NOUN
easat-6274	248	21	and	and	CCONJ
easat-6274	248	22	role	role	NOUN
easat-6274	248	23	in	in	ADP
easat-6274	248	24	it	it	PRON
easat-6274	248	25	and	and	CCONJ
easat-6274	248	26	their	their	PRON
easat-6274	248	27	opinion	opinion	NOUN
easat-6274	248	28	about	about	ADP
easat-6274	248	29	using	use	VERB
easat-6274	248	30	sm	sm	PROPN
easat-6274	248	31	.	.	PUNCT
easat-6274	249	1	then	then	ADV
easat-6274	249	2	the	the	DET
easat-6274	249	3	second	second	ADJ
easat-6274	249	4	section	section	NOUN
easat-6274	249	5	asks	ask	VERB
easat-6274	249	6	detailed	detailed	ADJ
easat-6274	249	7	questions	question	NOUN
easat-6274	249	8	about	about	ADP
easat-6274	249	9	each	each	DET
easat-6274	249	10	step	step	NOUN
easat-6274	249	11	in	in	ADP
easat-6274	249	12	the	the	DET
easat-6274	249	13	proposed	propose	VERB
easat-6274	249	14	conceptual	conceptual	ADJ
easat-6274	249	15	framework	framework	NOUN
easat-6274	249	16	.	.	PUNCT
easat-6274	250	1	afterwards	afterwards	ADV
easat-6274	250	2	i	i	PRON
easat-6274	250	3	will	will	AUX
easat-6274	250	4	show	show	VERB
easat-6274	250	5	them	they	PRON
easat-6274	250	6	the	the	DET
easat-6274	250	7	conceptual	conceptual	ADJ
easat-6274	250	8	model	model	NOUN
easat-6274	250	9	in	in	ADP
easat-6274	250	10	figure	figure	NOUN
easat-6274	250	11	4	4	NUM
easat-6274	250	12	and	and	CCONJ
easat-6274	250	13	ask	ask	VERB
easat-6274	250	14	them	they	PRON
easat-6274	250	15	if	if	SCONJ
easat-6274	250	16	they	they	PRON
easat-6274	250	17	would	would	AUX
easat-6274	250	18	like	like	VERB
easat-6274	250	19	to	to	PART
easat-6274	250	20	add	add	VERB
easat-6274	250	21	or	or	CCONJ
easat-6274	250	22	remove	remove	VERB
easat-6274	250	23	anything	anything	PRON
easat-6274	250	24	else	else	ADV
easat-6274	250	25	.	.	PUNCT
easat-6274	251	1	as	as	SCONJ
easat-6274	251	2	experts	expert	NOUN
easat-6274	251	3	are	be	AUX
easat-6274	251	4	asked	ask	VERB
easat-6274	251	5	about	about	ADP
easat-6274	251	6	the	the	DET
easat-6274	251	7	currently	currently	ADV
easat-6274	251	8	used	use	VERB
easat-6274	251	9	technologies	technology	NOUN
easat-6274	251	10	and	and	CCONJ
easat-6274	251	11	how	how	SCONJ
easat-6274	251	12	they	they	PRON
easat-6274	251	13	manage	manage	VERB
easat-6274	251	14	using	use	VERB
easat-6274	251	15	sm	sm	PROPN
easat-6274	251	16	.	.	PROPN
easat-6274	251	17	6.2	6.2	NUM
easat-6274	251	18	.	.	PUNCT
easat-6274	252	1	expert	expert	NOUN
easat-6274	252	2	selection	selection	PROPN
easat-6274	252	3	habibi	habibi	PROPN
easat-6274	252	4	,	,	PUNCT
easat-6274	252	5	et	et	PROPN
easat-6274	252	6	al	al	PROPN
easat-6274	252	7	.	.	PUNCT
easat-6274	253	1	[	[	X
easat-6274	253	2	26	26	NUM
easat-6274	253	3	]	]	PUNCT
easat-6274	253	4	stated	state	VERB
easat-6274	253	5	that	that	SCONJ
easat-6274	253	6	there	there	PRON
easat-6274	253	7	is	be	VERB
easat-6274	253	8	no	no	DET
easat-6274	253	9	constant	constant	ADJ
easat-6274	253	10	number	number	NOUN
easat-6274	253	11	of	of	ADP
easat-6274	253	12	experts	expert	NOUN
easat-6274	253	13	to	to	PART
easat-6274	253	14	be	be	AUX
easat-6274	253	15	involved	involve	VERB
easat-6274	253	16	in	in	ADP
easat-6274	253	17	delphi	delphi	NOUN
easat-6274	253	18	method	method	NOUN
easat-6274	253	19	;	;	PUNCT
easat-6274	253	20	it	it	PRON
easat-6274	253	21	all	all	PRON
easat-6274	253	22	depends	depend	VERB
easat-6274	253	23	on	on	ADP
easat-6274	253	24	the	the	DET
easat-6274	253	25	topic	topic	NOUN
easat-6274	253	26	and	and	CCONJ
easat-6274	253	27	the	the	DET
easat-6274	253	28	availability	availability	NOUN
easat-6274	253	29	of	of	ADP
easat-6274	253	30	time	time	NOUN
easat-6274	253	31	and	and	CCONJ
easat-6274	253	32	money	money	NOUN
easat-6274	253	33	.	.	PUNCT
easat-6274	254	1	moreover	moreover	ADV
easat-6274	254	2	,	,	PUNCT
easat-6274	254	3	they	they	PRON
easat-6274	254	4	added	add	VERB
easat-6274	254	5	that	that	SCONJ
easat-6274	254	6	it	it	PRON
easat-6274	254	7	is	be	AUX
easat-6274	254	8	recommended	recommend	VERB
easat-6274	254	9	that	that	SCONJ
easat-6274	254	10	the	the	DET
easat-6274	254	11	panel	panel	NOUN
easat-6274	254	12	of	of	ADP
easat-6274	254	13	experts	expert	NOUN
easat-6274	254	14	(	(	PUNCT
easat-6274	254	15	interviewee	interviewee	PROPN
easat-6274	254	16	)	)	PUNCT
easat-6274	254	17	should	should	AUX
easat-6274	254	18	include	include	VERB
easat-6274	254	19	experts	expert	NOUN
easat-6274	254	20	with	with	ADP
easat-6274	254	21	different	different	ADJ
easat-6274	254	22	backgrounds	background	NOUN
easat-6274	254	23	and	and	CCONJ
easat-6274	254	24	specialties	specialty	NOUN
easat-6274	254	25	.	.	PUNCT
easat-6274	255	1	so	so	ADV
easat-6274	255	2	in	in	ADP
easat-6274	255	3	our	our	PRON
easat-6274	255	4	research	research	NOUN
easat-6274	255	5	we	we	PRON
easat-6274	255	6	had	have	VERB
easat-6274	255	7	3	3	NUM
easat-6274	255	8	experts	expert	NOUN
easat-6274	255	9	from	from	ADP
easat-6274	255	10	different	different	ADJ
easat-6274	255	11	fields	field	NOUN
easat-6274	255	12	to	to	PART
easat-6274	255	13	interview	interview	VERB
easat-6274	255	14	in	in	ADP
easat-6274	255	15	our	our	PRON
easat-6274	255	16	paper	paper	NOUN
easat-6274	255	17	.	.	PUNCT
easat-6274	256	1	the	the	DET
easat-6274	256	2	experts	expert	NOUN
easat-6274	256	3	were	be	AUX
easat-6274	256	4	selected	select	VERB
easat-6274	256	5	carefully	carefully	ADV
easat-6274	256	6	to	to	PART
easat-6274	256	7	have	have	VERB
easat-6274	256	8	the	the	DET
easat-6274	256	9	needed	need	VERB
easat-6274	256	10	experience	experience	NOUN
easat-6274	256	11	and	and	CCONJ
easat-6274	256	12	achieve	achieve	VERB
easat-6274	256	13	the	the	DET
easat-6274	256	14	diversity	diversity	NOUN
easat-6274	256	15	of	of	ADP
easat-6274	256	16	backgrounds	background	NOUN
easat-6274	256	17	.	.	PUNCT
easat-6274	257	1	the	the	DET
easat-6274	257	2	first	first	ADJ
easat-6274	257	3	expert	expert	NOUN
easat-6274	257	4	is	be	AUX
easat-6274	257	5	fatema	fatema	PROPN
easat-6274	257	6	aziz	aziz	PROPN
easat-6274	257	7	the	the	DET
easat-6274	257	8	social	social	ADJ
easat-6274	257	9	media	medium	NOUN
easat-6274	257	10	specialist	specialist	NOUN
easat-6274	257	11	at	at	ADP
easat-6274	257	12	nile	nile	PROPN
easat-6274	257	13	fm	fm	PROPN
easat-6274	257	14	.	.	PROPN
easat-6274	257	15	nile	nile	PROPN
easat-6274	257	16	fm	fm	PROPN
easat-6274	257	17	is	be	AUX
easat-6274	257	18	a	a	DET
easat-6274	257	19	privately	privately	ADV
easat-6274	257	20	owned	own	VERB
easat-6274	257	21	english	english	ADJ
easat-6274	257	22	-	-	PUNCT
easat-6274	257	23	language	language	NOUN
easat-6274	257	24	radio	radio	NOUN
easat-6274	257	25	station	station	NOUN
easat-6274	257	26	based	base	VERB
easat-6274	257	27	in	in	ADP
easat-6274	257	28	cairo	cairo	PROPN
easat-6274	257	29	,	,	PUNCT
easat-6274	257	30	egypt	egypt	PROPN
easat-6274	257	31	,	,	PUNCT
easat-6274	257	32	that	that	PRON
easat-6274	257	33	plays	play	VERB
easat-6274	257	34	englishlanguage	englishlanguage	NOUN
easat-6274	257	35	1371	1371	NUM
easat-6274	257	36	edelweiss	edelweiss	PROPN
easat-6274	257	37	applied	apply	VERB
easat-6274	257	38	science	science	NOUN
easat-6274	257	39	and	and	CCONJ
easat-6274	257	40	technology	technology	NOUN
easat-6274	257	41	issn	issn	PROPN
easat-6274	257	42	:	:	PUNCT
easat-6274	257	43	2576	2576	NUM
easat-6274	257	44	-	-	SYM
easat-6274	257	45	8484	8484	NUM
easat-6274	257	46	vol	vol	NOUN
easat-6274	257	47	.	.	PROPN
easat-6274	258	1	9	9	NUM
easat-6274	258	2	,	,	PUNCT
easat-6274	258	3	no	no	INTJ
easat-6274	258	4	.	.	NOUN
easat-6274	259	1	4	4	NUM
easat-6274	259	2	:	:	SYM
easat-6274	259	3	1361	1361	NUM
easat-6274	259	4	-	-	SYM
easat-6274	259	5	1376	1376	NUM
easat-6274	259	6	,	,	PUNCT
easat-6274	259	7	2025	2025	NUM
easat-6274	259	8	doi	doi	NOUN
easat-6274	259	9	:	:	PUNCT
easat-6274	259	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	259	11	©	©	PROPN
easat-6274	259	12	2025	2025	NUM
easat-6274	259	13	by	by	ADP
easat-6274	259	14	the	the	DET
easat-6274	259	15	authors	author	NOUN
easat-6274	259	16	;	;	PUNCT
easat-6274	259	17	licensee	licensee	PROPN
easat-6274	259	18	learning	learn	VERB
easat-6274	259	19	gate	gate	NOUN
easat-6274	259	20	music	music	NOUN
easat-6274	259	21	hits	hit	VERB
easat-6274	259	22	and	and	CCONJ
easat-6274	259	23	is	be	AUX
easat-6274	259	24	owned	own	VERB
easat-6274	259	25	by	by	ADP
easat-6274	259	26	nile	nile	PROPN
easat-6274	259	27	radio	radio	NOUN
easat-6274	259	28	productions	production	NOUN
easat-6274	259	29	.	.	PUNCT
easat-6274	260	1	the	the	DET
easat-6274	260	2	second	second	ADJ
easat-6274	260	3	expert	expert	NOUN
easat-6274	260	4	is	be	AUX
easat-6274	260	5	zeina	zeina	PROPN
easat-6274	260	6	megahed	megahe	VERB
easat-6274	260	7	sm	sm	PROPN
easat-6274	260	8	specialist	specialist	NOUN
easat-6274	260	9	at	at	ADP
easat-6274	260	10	magalis	magalis	PROPN
easat-6274	260	11	.	.	PUNCT
easat-6274	261	1	magalis	magalis	PROPN
easat-6274	261	2	is	be	AUX
easat-6274	261	3	an	an	DET
easat-6274	261	4	ecommerce	ecommerce	NOUN
easat-6274	261	5	brand	brand	NOUN
easat-6274	261	6	that	that	PRON
easat-6274	261	7	sells	sell	VERB
easat-6274	261	8	bean	bean	NOUN
easat-6274	261	9	bags	bag	NOUN
easat-6274	261	10	.	.	PUNCT
easat-6274	262	1	the	the	DET
easat-6274	262	2	third	third	ADJ
easat-6274	262	3	expert	expert	NOUN
easat-6274	262	4	is	be	AUX
easat-6274	262	5	jana	jana	PROPN
easat-6274	262	6	el	el	PROPN
easat-6274	262	7	kholy	kholy	PROPN
easat-6274	262	8	,	,	PUNCT
easat-6274	262	9	owner	owner	NOUN
easat-6274	262	10	of	of	ADP
easat-6274	262	11	startup	startup	PROPN
easat-6274	262	12	janabites	janabite	NOUN
easat-6274	262	13	.	.	PUNCT
easat-6274	263	1	janabites	janabite	NOUN
easat-6274	263	2	is	be	AUX
easat-6274	263	3	an	an	DET
easat-6274	263	4	online	online	ADJ
easat-6274	263	5	catering	catering	NOUN
easat-6274	263	6	service	service	NOUN
easat-6274	263	7	and	and	CCONJ
easat-6274	263	8	a	a	DET
easat-6274	263	9	dessert	dessert	NOUN
easat-6274	263	10	shop	shop	NOUN
easat-6274	263	11	.	.	PUNCT
easat-6274	264	1	the	the	DET
easat-6274	264	2	1st	1st	ADJ
easat-6274	264	3	expert	expert	NOUN
easat-6274	264	4	has	have	VERB
easat-6274	264	5	the	the	DET
easat-6274	264	6	needed	need	VERB
easat-6274	264	7	technical	technical	ADJ
easat-6274	264	8	knowledge	knowledge	NOUN
easat-6274	264	9	as	as	SCONJ
easat-6274	264	10	she	she	PRON
easat-6274	264	11	holds	hold	VERB
easat-6274	264	12	bachelor	bachelor	NOUN
easat-6274	264	13	degree	degree	NOUN
easat-6274	264	14	in	in	ADP
easat-6274	264	15	marketing	marketing	NOUN
easat-6274	264	16	and	and	CCONJ
easat-6274	264	17	finance	finance	NOUN
easat-6274	264	18	and	and	CCONJ
easat-6274	264	19	she	she	PRON
easat-6274	264	20	worked	work	VERB
easat-6274	264	21	as	as	ADP
easat-6274	264	22	a	a	DET
easat-6274	264	23	social	social	ADJ
easat-6274	264	24	media	media	NOUN
easat-6274	264	25	specialist	specialist	NOUN
easat-6274	264	26	in	in	ADP
easat-6274	264	27	firms	firm	NOUN
easat-6274	264	28	other	other	ADJ
easat-6274	264	29	than	than	ADP
easat-6274	264	30	nile	nile	PROPN
easat-6274	264	31	fm	fm	PROPN
easat-6274	264	32	.	.	PUNCT
easat-6274	265	1	in	in	ADP
easat-6274	265	2	addition	addition	NOUN
easat-6274	265	3	the	the	DET
easat-6274	265	4	second	second	ADJ
easat-6274	265	5	expert	expert	NOUN
easat-6274	265	6	.	.	PUNCT
easat-6274	266	1	lastly	lastly	ADV
easat-6274	266	2	,	,	PUNCT
easat-6274	266	3	the	the	DET
easat-6274	266	4	third	third	ADJ
easat-6274	266	5	expert	expert	NOUN
easat-6274	266	6	was	be	AUX
easat-6274	266	7	chosen	choose	VERB
easat-6274	266	8	to	to	PART
easat-6274	266	9	have	have	VERB
easat-6274	266	10	variation	variation	NOUN
easat-6274	266	11	in	in	ADP
easat-6274	266	12	knowledge	knowledge	NOUN
easat-6274	266	13	of	of	ADP
easat-6274	266	14	how	how	SCONJ
easat-6274	266	15	to	to	PART
easat-6274	266	16	implement	implement	VERB
easat-6274	266	17	sm	sm	PROPN
easat-6274	266	18	.	.	PUNCT
easat-6274	267	1	as	as	SCONJ
easat-6274	267	2	the	the	DET
easat-6274	267	3	selection	selection	NOUN
easat-6274	267	4	of	of	ADP
easat-6274	267	5	interviewees	interviewee	NOUN
easat-6274	267	6	show	show	VERB
easat-6274	267	7	the	the	DET
easat-6274	267	8	diversity	diversity	NOUN
easat-6274	267	9	of	of	ADP
easat-6274	267	10	having	have	VERB
easat-6274	267	11	people	people	NOUN
easat-6274	267	12	from	from	ADP
easat-6274	267	13	a	a	DET
easat-6274	267	14	big	big	ADJ
easat-6274	267	15	business	business	NOUN
easat-6274	267	16	as	as	ADP
easat-6274	267	17	nile	nile	PROPN
easat-6274	267	18	fm	fm	PROPN
easat-6274	267	19	and	and	CCONJ
easat-6274	267	20	for	for	ADP
easat-6274	267	21	a	a	DET
easat-6274	267	22	startup	startup	NOUN
easat-6274	267	23	.	.	PUNCT
easat-6274	268	1	6.3	6.3	NUM
easat-6274	268	2	.	.	PUNCT
easat-6274	268	3	procedure	procedure	NOUN
easat-6274	268	4	using	use	VERB
easat-6274	268	5	the	the	DET
easat-6274	268	6	delphi	delphi	NOUN
easat-6274	268	7	methodology	methodology	NOUN
easat-6274	268	8	,	,	PUNCT
easat-6274	268	9	there	there	PRON
easat-6274	268	10	are	be	VERB
easat-6274	268	11	two	two	NUM
easat-6274	268	12	rounds	round	NOUN
easat-6274	268	13	as	as	SCONJ
easat-6274	268	14	shown	show	VERB
easat-6274	268	15	in	in	ADP
easat-6274	268	16	figure	figure	NOUN
easat-6274	268	17	3	3	NUM
easat-6274	268	18	.	.	PUNCT
easat-6274	269	1	in	in	ADP
easat-6274	269	2	round	round	NOUN
easat-6274	269	3	1	1	NUM
easat-6274	269	4	,	,	PUNCT
easat-6274	269	5	interviews	interview	NOUN
easat-6274	269	6	were	be	AUX
easat-6274	269	7	conducted	conduct	VERB
easat-6274	269	8	virtually	virtually	ADV
easat-6274	269	9	through	through	ADP
easat-6274	269	10	zoom	zoom	NOUN
easat-6274	269	11	meetings	meeting	NOUN
easat-6274	269	12	due	due	ADP
easat-6274	269	13	to	to	ADP
easat-6274	269	14	the	the	DET
easat-6274	269	15	distance	distance	NOUN
easat-6274	269	16	limitations	limitation	NOUN
easat-6274	269	17	.	.	PUNCT
easat-6274	270	1	they	they	PRON
easat-6274	270	2	received	receive	VERB
easat-6274	270	3	an	an	DET
easat-6274	270	4	overview	overview	NOUN
easat-6274	270	5	about	about	ADP
easat-6274	270	6	research	research	NOUN
easat-6274	270	7	goal	goal	NOUN
easat-6274	270	8	and	and	CCONJ
easat-6274	270	9	then	then	ADV
easat-6274	270	10	the	the	DET
easat-6274	270	11	primary	primary	ADJ
easat-6274	270	12	questions	question	NOUN
easat-6274	270	13	were	be	AUX
easat-6274	270	14	asked	ask	VERB
easat-6274	270	15	.	.	PUNCT
easat-6274	271	1	then	then	ADV
easat-6274	271	2	all	all	DET
easat-6274	271	3	expert	expert	NOUN
easat-6274	271	4	were	be	AUX
easat-6274	271	5	asked	ask	VERB
easat-6274	271	6	the	the	DET
easat-6274	271	7	interview	interview	NOUN
easat-6274	271	8	questions	question	NOUN
easat-6274	271	9	regarding	regard	VERB
easat-6274	271	10	each	each	DET
easat-6274	271	11	step	step	NOUN
easat-6274	271	12	and	and	CCONJ
easat-6274	271	13	how	how	SCONJ
easat-6274	271	14	it	it	PRON
easat-6274	271	15	’s	’s	AUX
easat-6274	271	16	done	do	VERB
easat-6274	271	17	technically	technically	ADV
easat-6274	271	18	in	in	ADP
easat-6274	271	19	the	the	DET
easat-6274	271	20	business	business	NOUN
easat-6274	271	21	field	field	NOUN
easat-6274	271	22	.	.	PUNCT
easat-6274	272	1	later	later	ADV
easat-6274	272	2	in	in	ADP
easat-6274	272	3	round	round	NOUN
easat-6274	272	4	2	2	NUM
easat-6274	272	5	,	,	PUNCT
easat-6274	272	6	we	we	PRON
easat-6274	272	7	followed	follow	VERB
easat-6274	272	8	up	up	ADP
easat-6274	272	9	with	with	ADP
easat-6274	272	10	the	the	DET
easat-6274	272	11	sm	sm	PROPN
easat-6274	272	12	specialist	specialist	NOUN
easat-6274	272	13	and	and	CCONJ
easat-6274	272	14	with	with	ADP
easat-6274	272	15	the	the	DET
easat-6274	272	16	startup	startup	NOUN
easat-6274	272	17	owner	owner	NOUN
easat-6274	272	18	via	via	ADP
easat-6274	272	19	phone	phone	NOUN
easat-6274	272	20	call	call	NOUN
easat-6274	272	21	to	to	PART
easat-6274	272	22	get	get	VERB
easat-6274	272	23	further	further	ADJ
easat-6274	272	24	validation	validation	NOUN
easat-6274	272	25	on	on	ADP
easat-6274	272	26	the	the	DET
easat-6274	272	27	finished	finish	VERB
easat-6274	272	28	framework	framework	NOUN
easat-6274	272	29	and	and	CCONJ
easat-6274	272	30	findings	finding	NOUN
easat-6274	272	31	.	.	PUNCT
easat-6274	273	1	6.4	6.4	NUM
easat-6274	273	2	.	.	PUNCT
easat-6274	273	3	findings	finding	VERB
easat-6274	273	4	the	the	DET
easat-6274	273	5	interviews	interview	NOUN
easat-6274	273	6	’	'	PUNCT
easat-6274	273	7	results	result	NOUN
easat-6274	273	8	showed	show	VERB
easat-6274	273	9	that	that	SCONJ
easat-6274	273	10	the	the	DET
easat-6274	273	11	proposed	propose	VERB
easat-6274	273	12	framework	framework	NOUN
easat-6274	273	13	is	be	AUX
easat-6274	273	14	a	a	DET
easat-6274	273	15	comprehensive	comprehensive	ADJ
easat-6274	273	16	representation	representation	NOUN
easat-6274	273	17	of	of	ADP
easat-6274	273	18	the	the	DET
easat-6274	273	19	basic	basic	ADJ
easat-6274	273	20	steps	step	NOUN
easat-6274	273	21	a	a	DET
easat-6274	273	22	business	business	NOUN
easat-6274	273	23	firm	firm	NOUN
easat-6274	273	24	needs	need	VERB
easat-6274	273	25	to	to	PART
easat-6274	273	26	follow	follow	VERB
easat-6274	273	27	to	to	PART
easat-6274	273	28	successfully	successfully	ADV
easat-6274	273	29	implement	implement	VERB
easat-6274	273	30	social	social	ADJ
easat-6274	273	31	media	medium	NOUN
easat-6274	273	32	.	.	PUNCT
easat-6274	274	1	to	to	PART
easat-6274	274	2	begin	begin	VERB
easat-6274	274	3	with	with	ADP
easat-6274	274	4	the	the	DET
easat-6274	274	5	1st	1st	ADJ
easat-6274	274	6	expert	expert	NOUN
easat-6274	274	7	fatema	fatema	NOUN
easat-6274	274	8	regarding	regard	VERB
easat-6274	274	9	the	the	DET
easat-6274	274	10	1st	1st	ADJ
easat-6274	274	11	step	step	NOUN
easat-6274	274	12	planning	planning	NOUN
easat-6274	274	13	while	while	SCONJ
easat-6274	274	14	picking	pick	VERB
easat-6274	274	15	the	the	DET
easat-6274	274	16	departments	department	NOUN
easat-6274	274	17	she	she	PRON
easat-6274	274	18	stated	state	VERB
easat-6274	274	19	that	that	SCONJ
easat-6274	274	20	it	it	PRON
easat-6274	274	21	highly	highly	ADV
easat-6274	274	22	depends	depend	VERB
easat-6274	274	23	on	on	ADP
easat-6274	274	24	the	the	DET
easat-6274	274	25	industry	industry	NOUN
easat-6274	274	26	of	of	ADP
easat-6274	274	27	the	the	DET
easat-6274	274	28	business	business	NOUN
easat-6274	274	29	.	.	PUNCT
easat-6274	275	1	in	in	ADP
easat-6274	275	2	her	her	PRON
easat-6274	275	3	case	case	NOUN
easat-6274	275	4	working	work	VERB
easat-6274	275	5	in	in	ADP
easat-6274	275	6	nile	nile	PROPN
easat-6274	275	7	fm	fm	PROPN
easat-6274	275	8	radio	radio	NOUN
easat-6274	275	9	company	company	NOUN
easat-6274	275	10	,	,	PUNCT
easat-6274	275	11	so	so	ADV
easat-6274	275	12	need	need	VERB
easat-6274	275	13	social	social	ADJ
easat-6274	275	14	media	medium	NOUN
easat-6274	275	15	to	to	PART
easat-6274	275	16	inform	inform	VERB
easat-6274	275	17	people	people	NOUN
easat-6274	275	18	about	about	ADP
easat-6274	275	19	the	the	DET
easat-6274	275	20	onair	onair	PROPN
easat-6274	275	21	department	department	PROPN
easat-6274	275	22	shows	show	VERB
easat-6274	275	23	.	.	PUNCT
easat-6274	276	1	on	on	ADP
easat-6274	276	2	the	the	DET
easat-6274	276	3	other	other	ADJ
easat-6274	276	4	hand	hand	NOUN
easat-6274	276	5	,	,	PUNCT
easat-6274	276	6	the	the	DET
easat-6274	276	7	second	second	ADJ
easat-6274	276	8	expert	expert	NOUN
easat-6274	276	9	stated	state	VERB
easat-6274	276	10	that	that	SCONJ
easat-6274	276	11	the	the	DET
easat-6274	276	12	process	process	NOUN
easat-6274	276	13	of	of	ADP
easat-6274	276	14	planning	planning	NOUN
easat-6274	276	15	for	for	ADP
easat-6274	276	16	social	social	ADJ
easat-6274	276	17	media	medium	NOUN
easat-6274	276	18	is	be	AUX
easat-6274	276	19	done	do	VERB
easat-6274	276	20	for	for	ADP
easat-6274	276	21	the	the	DET
easat-6274	276	22	organization	organization	NOUN
easat-6274	276	23	as	as	ADP
easat-6274	276	24	a	a	DET
easat-6274	276	25	whole	whole	NOUN
easat-6274	276	26	as	as	SCONJ
easat-6274	276	27	most	most	ADJ
easat-6274	276	28	departments	department	NOUN
easat-6274	276	29	will	will	AUX
easat-6274	276	30	need	need	VERB
easat-6274	276	31	social	social	ADJ
easat-6274	276	32	media	medium	NOUN
easat-6274	276	33	as	as	ADP
easat-6274	276	34	marketing	marketing	NOUN
easat-6274	276	35	,	,	PUNCT
easat-6274	276	36	customer	customer	NOUN
easat-6274	276	37	service	service	NOUN
easat-6274	276	38	and	and	CCONJ
easat-6274	276	39	after	after	ADP
easat-6274	276	40	sale	sale	NOUN
easat-6274	276	41	.	.	PUNCT
easat-6274	277	1	in	in	ADP
easat-6274	277	2	addition	addition	NOUN
easat-6274	277	3	,	,	PUNCT
easat-6274	277	4	both	both	PRON
easat-6274	277	5	first	first	ADJ
easat-6274	277	6	and	and	CCONJ
easat-6274	277	7	third	third	ADV
easat-6274	277	8	agreed	agree	VERB
easat-6274	277	9	upon	upon	SCONJ
easat-6274	277	10	the	the	DET
easat-6274	277	11	need	need	NOUN
easat-6274	277	12	to	to	PART
easat-6274	277	13	add	add	VERB
easat-6274	277	14	steps	step	NOUN
easat-6274	277	15	about	about	ADP
easat-6274	277	16	the	the	DET
easat-6274	277	17	target	target	NOUN
easat-6274	277	18	audience	audience	NOUN
easat-6274	277	19	before	before	ADP
easat-6274	277	20	selecting	select	VERB
easat-6274	277	21	the	the	DET
easat-6274	277	22	right	right	ADJ
easat-6274	277	23	platform	platform	NOUN
easat-6274	277	24	.	.	PUNCT
easat-6274	278	1	their	their	PRON
easat-6274	278	2	explanation	explanation	NOUN
easat-6274	278	3	was	be	AUX
easat-6274	278	4	that	that	SCONJ
easat-6274	278	5	they	they	PRON
easat-6274	278	6	figure	figure	VERB
easat-6274	278	7	out	out	ADP
easat-6274	278	8	who	who	PRON
easat-6274	278	9	is	be	AUX
easat-6274	278	10	their	their	PRON
easat-6274	278	11	target	target	NOUN
easat-6274	278	12	audience	audience	NOUN
easat-6274	278	13	;	;	PUNCT
easat-6274	278	14	based	base	VERB
easat-6274	278	15	on	on	ADP
easat-6274	278	16	the	the	DET
easat-6274	278	17	target	target	NOUN
easat-6274	278	18	audience	audience	NOUN
easat-6274	278	19	pick	pick	VERB
easat-6274	278	20	the	the	DET
easat-6274	278	21	best	good	ADJ
easat-6274	278	22	platform	platform	NOUN
easat-6274	278	23	by	by	ADP
easat-6274	278	24	comparing	compare	VERB
easat-6274	278	25	between	between	ADP
easat-6274	278	26	each	each	PRON
easat-6274	278	27	of	of	ADP
easat-6274	278	28	them	they	PRON
easat-6274	278	29	as	as	ADP
easat-6274	278	30	in	in	ADP
easat-6274	278	31	table	table	NOUN
easat-6274	278	32	1	1	NUM
easat-6274	278	33	.	.	PUNCT
easat-6274	279	1	for	for	ADP
easat-6274	279	2	example	example	NOUN
easat-6274	279	3	for	for	ADP
easat-6274	279	4	nile	nile	PROPN
easat-6274	279	5	fm	fm	PROPN
easat-6274	279	6	all	all	DET
easat-6274	279	7	social	social	ADJ
easat-6274	279	8	media	medium	NOUN
easat-6274	279	9	platforms	platform	NOUN
easat-6274	279	10	are	be	AUX
easat-6274	279	11	used	use	VERB
easat-6274	279	12	but	but	CCONJ
easat-6274	279	13	twitter	twitter	NOUN
easat-6274	279	14	is	be	AUX
easat-6274	279	15	very	very	ADV
easat-6274	279	16	important	important	ADJ
easat-6274	279	17	as	as	SCONJ
easat-6274	279	18	it	it	PRON
easat-6274	279	19	is	be	AUX
easat-6274	279	20	a	a	DET
easat-6274	279	21	very	very	ADV
easat-6274	279	22	interactive	interactive	ADJ
easat-6274	279	23	tool	tool	NOUN
easat-6274	279	24	to	to	PART
easat-6274	279	25	use	use	VERB
easat-6274	279	26	and	and	CCONJ
easat-6274	279	27	has	have	VERB
easat-6274	279	28	millions	million	NOUN
easat-6274	279	29	of	of	ADP
easat-6274	279	30	followers	follower	NOUN
easat-6274	279	31	.	.	PUNCT
easat-6274	280	1	meanwhile	meanwhile	ADV
easat-6274	280	2	for	for	ADP
easat-6274	280	3	jana	jana	PROPN
easat-6274	280	4	bites	bites	PROPN
easat-6274	280	5	,	,	PUNCT
easat-6274	280	6	instagram	instagram	PROPN
easat-6274	280	7	is	be	AUX
easat-6274	280	8	used	use	VERB
easat-6274	280	9	because	because	SCONJ
easat-6274	280	10	the	the	DET
easat-6274	280	11	target	target	NOUN
easat-6274	280	12	audience	audience	NOUN
easat-6274	280	13	is	be	AUX
easat-6274	280	14	between	between	ADP
easat-6274	280	15	age	age	NOUN
easat-6274	280	16	13	13	NUM
easat-6274	280	17	-	-	SYM
easat-6274	280	18	40	40	NUM
easat-6274	280	19	so	so	SCONJ
easat-6274	280	20	these	these	DET
easat-6274	280	21	people	people	NOUN
easat-6274	280	22	use	use	VERB
easat-6274	280	23	instagram	instagram	PROPN
easat-6274	280	24	much	much	ADV
easat-6274	280	25	more	more	ADV
easat-6274	280	26	that	that	DET
easat-6274	280	27	facebook	facebook	NOUN
easat-6274	280	28	.	.	PUNCT
easat-6274	281	1	the	the	DET
easat-6274	281	2	second	second	ADJ
easat-6274	281	3	expert(zeina	expert(zeina	PROPN
easat-6274	281	4	)	)	PUNCT
easat-6274	281	5	stated	state	VERB
easat-6274	281	6	as	as	SCONJ
easat-6274	281	7	an	an	DET
easat-6274	281	8	ecommerce	ecommerce	NOUN
easat-6274	281	9	need	need	VERB
easat-6274	281	10	to	to	PART
easat-6274	281	11	use	use	VERB
easat-6274	281	12	both	both	DET
easat-6274	281	13	facebook	facebook	NOUN
easat-6274	281	14	and	and	CCONJ
easat-6274	281	15	instagram	instagram	PROPN
easat-6274	281	16	together	together	ADV
easat-6274	281	17	simultaneously	simultaneously	ADV
easat-6274	281	18	.	.	PUNCT
easat-6274	282	1	afterwards	afterwards	ADV
easat-6274	282	2	,	,	PUNCT
easat-6274	282	3	with	with	ADP
easat-6274	282	4	the	the	DET
easat-6274	282	5	third	third	ADJ
easat-6274	282	6	step	step	NOUN
easat-6274	282	7	building	building	NOUN
easat-6274	282	8	relationships	relationship	NOUN
easat-6274	282	9	with	with	ADP
easat-6274	282	10	the	the	DET
easat-6274	282	11	customers	customer	NOUN
easat-6274	282	12	.	.	PUNCT
easat-6274	283	1	all	all	DET
easat-6274	283	2	experts	expert	NOUN
easat-6274	283	3	that	that	PRON
easat-6274	283	4	were	be	AUX
easat-6274	283	5	interviewed	interview	VERB
easat-6274	283	6	agreed	agree	VERB
easat-6274	283	7	that	that	SCONJ
easat-6274	283	8	using	use	VERB
easat-6274	283	9	social	social	ADJ
easat-6274	283	10	media	medium	NOUN
easat-6274	283	11	interactive	interactive	ADJ
easat-6274	283	12	tools	tool	NOUN
easat-6274	283	13	such	such	ADJ
easat-6274	283	14	as	as	ADP
easat-6274	283	15	posts	post	NOUN
easat-6274	283	16	,	,	PUNCT
easat-6274	283	17	stories	story	NOUN
easat-6274	283	18	,	,	PUNCT
easat-6274	283	19	interactive	interactive	ADJ
easat-6274	283	20	q&a	q&a	PROPN
easat-6274	283	21	,	,	PUNCT
easat-6274	283	22	polls	poll	NOUN
easat-6274	283	23	on	on	ADP
easat-6274	283	24	instagram	instagram	PROPN
easat-6274	283	25	stories	story	NOUN
easat-6274	283	26	are	be	AUX
easat-6274	283	27	extremely	extremely	ADV
easat-6274	283	28	beneficial	beneficial	ADJ
easat-6274	283	29	and	and	CCONJ
easat-6274	283	30	highly	highly	ADV
easat-6274	283	31	needed	need	VERB
easat-6274	283	32	to	to	PART
easat-6274	283	33	reach	reach	VERB
easat-6274	283	34	targeted	target	VERB
easat-6274	283	35	audiences	audience	NOUN
easat-6274	283	36	easily	easily	ADV
easat-6274	283	37	.	.	PUNCT
easat-6274	284	1	but	but	CCONJ
easat-6274	284	2	each	each	DET
easat-6274	284	3	expert	expert	NOUN
easat-6274	284	4	explained	explain	VERB
easat-6274	284	5	how	how	SCONJ
easat-6274	284	6	they	they	PRON
easat-6274	284	7	built	build	VERB
easat-6274	284	8	relationships	relationship	NOUN
easat-6274	284	9	according	accord	VERB
easat-6274	284	10	to	to	ADP
easat-6274	284	11	there	there	PRON
easat-6274	284	12	business	business	NOUN
easat-6274	284	13	industry	industry	NOUN
easat-6274	284	14	.	.	PUNCT
easat-6274	285	1	as	as	SCONJ
easat-6274	285	2	1st	1st	ADJ
easat-6274	285	3	expert	expert	NOUN
easat-6274	285	4	fatema	fatema	PROPN
easat-6274	285	5	mentioned	mention	VERB
easat-6274	285	6	that	that	SCONJ
easat-6274	285	7	it	it	PRON
easat-6274	285	8	is	be	AUX
easat-6274	285	9	highly	highly	ADV
easat-6274	285	10	important	important	ADJ
easat-6274	285	11	to	to	PART
easat-6274	285	12	post	post	VERB
easat-6274	285	13	content	content	NOUN
easat-6274	285	14	relevant	relevant	ADJ
easat-6274	285	15	to	to	ADP
easat-6274	285	16	the	the	DET
easat-6274	285	17	audience	audience	NOUN
easat-6274	285	18	about	about	ADP
easat-6274	285	19	live	live	ADJ
easat-6274	285	20	events	event	NOUN
easat-6274	285	21	that	that	PRON
easat-6274	285	22	happen	happen	VERB
easat-6274	285	23	worldwide	worldwide	ADV
easat-6274	285	24	as	as	ADP
easat-6274	285	25	mothers	mother	NOUN
easat-6274	285	26	day	day	PROPN
easat-6274	285	27	world	world	NOUN
easat-6274	285	28	environment	environment	PROPN
easat-6274	285	29	day	day	NOUN
easat-6274	285	30	;	;	PUNCT
easat-6274	285	31	also	also	ADV
easat-6274	285	32	they	they	PRON
easat-6274	285	33	try	try	VERB
easat-6274	285	34	to	to	PART
easat-6274	285	35	post	post	VERB
easat-6274	285	36	visual	visual	ADJ
easat-6274	285	37	content	content	NOUN
easat-6274	285	38	more	more	ADV
easat-6274	285	39	than	than	ADP
easat-6274	285	40	long	long	ADJ
easat-6274	285	41	written	write	VERB
easat-6274	285	42	posts	post	NOUN
easat-6274	285	43	.	.	PUNCT
easat-6274	286	1	however	however	ADV
easat-6274	286	2	the	the	DET
easat-6274	286	3	second	second	ADJ
easat-6274	286	4	expert	expert	ADJ
easat-6274	286	5	zeina	zeina	PROPN
easat-6274	286	6	highlights	highlight	NOUN
easat-6274	286	7	that	that	SCONJ
easat-6274	286	8	the	the	DET
easat-6274	286	9	facebook	facebook	NOUN
easat-6274	286	10	and	and	CCONJ
easat-6274	286	11	instagram	instagram	PROPN
easat-6274	286	12	need	need	VERB
easat-6274	286	13	to	to	PART
easat-6274	286	14	be	be	AUX
easat-6274	286	15	linked	link	VERB
easat-6274	286	16	with	with	ADP
easat-6274	286	17	each	each	DET
easat-6274	286	18	other	other	ADJ
easat-6274	286	19	means	mean	VERB
easat-6274	286	20	that	that	SCONJ
easat-6274	286	21	any	any	DET
easat-6274	286	22	content	content	NOUN
easat-6274	286	23	posted	post	VERB
easat-6274	286	24	on	on	ADP
easat-6274	286	25	any	any	DET
easat-6274	286	26	social	social	ADJ
easat-6274	286	27	media	medium	NOUN
easat-6274	286	28	platform	platform	NOUN
easat-6274	286	29	need	need	VERB
easat-6274	286	30	to	to	PART
easat-6274	286	31	be	be	AUX
easat-6274	286	32	exactly	exactly	ADV
easat-6274	286	33	the	the	DET
easat-6274	286	34	same	same	ADJ
easat-6274	286	35	.	.	PUNCT
easat-6274	287	1	moreover	moreover	ADV
easat-6274	287	2	,	,	PUNCT
easat-6274	287	3	zeina	zeina	PROPN
easat-6274	287	4	explained	explain	VERB
easat-6274	287	5	that	that	SCONJ
easat-6274	287	6	they	they	PRON
easat-6274	287	7	use	use	VERB
easat-6274	287	8	the	the	DET
easat-6274	287	9	concept	concept	NOUN
easat-6274	287	10	of	of	ADP
easat-6274	287	11	social	social	ADJ
easat-6274	287	12	proof	proof	NOUN
easat-6274	287	13	to	to	PART
easat-6274	287	14	build	build	VERB
easat-6274	287	15	good	good	ADJ
easat-6274	287	16	relationships	relationship	NOUN
easat-6274	287	17	with	with	ADP
easat-6274	287	18	customers	customer	NOUN
easat-6274	287	19	by	by	ADP
easat-6274	287	20	sending	send	VERB
easat-6274	287	21	products	product	NOUN
easat-6274	287	22	to	to	ADP
easat-6274	287	23	public	public	ADJ
easat-6274	287	24	figures	figure	NOUN
easat-6274	287	25	and	and	CCONJ
easat-6274	287	26	influencers	influencer	NOUN
easat-6274	287	27	so	so	SCONJ
easat-6274	287	28	they	they	PRON
easat-6274	287	29	can	can	AUX
easat-6274	287	30	give	give	VERB
easat-6274	287	31	their	their	PRON
easat-6274	287	32	opinion	opinion	NOUN
easat-6274	287	33	about	about	ADP
easat-6274	287	34	the	the	DET
easat-6274	287	35	product	product	NOUN
easat-6274	287	36	and	and	CCONJ
easat-6274	287	37	that	that	PRON
easat-6274	287	38	will	will	AUX
easat-6274	287	39	build	build	VERB
easat-6274	287	40	trust	trust	NOUN
easat-6274	287	41	that	that	SCONJ
easat-6274	287	42	people	people	NOUN
easat-6274	287	43	can	can	AUX
easat-6274	287	44	see	see	VERB
easat-6274	287	45	social	social	ADJ
easat-6274	287	46	opinion	opinion	NOUN
easat-6274	287	47	.	.	PUNCT
easat-6274	288	1	and	and	CCONJ
easat-6274	288	2	she	she	PRON
easat-6274	288	3	mentioned	mention	VERB
easat-6274	288	4	that	that	SCONJ
easat-6274	288	5	the	the	DET
easat-6274	288	6	after	after	ADP
easat-6274	288	7	sale	sale	NOUN
easat-6274	288	8	follow	follow	VERB
easat-6274	288	9	up	up	ADP
easat-6274	288	10	is	be	AUX
easat-6274	288	11	very	very	ADV
easat-6274	288	12	beneficial	beneficial	ADJ
easat-6274	288	13	through	through	ADP
easat-6274	288	14	social	social	ADJ
easat-6274	288	15	media	medium	NOUN
easat-6274	288	16	to	to	PART
easat-6274	288	17	better	well	ADV
easat-6274	288	18	reach	reach	VERB
easat-6274	288	19	customer	customer	NOUN
easat-6274	288	20	satisfaction	satisfaction	NOUN
easat-6274	288	21	and	and	CCONJ
easat-6274	288	22	enhance	enhance	VERB
easat-6274	288	23	and	and	CCONJ
easat-6274	288	24	improve	improve	VERB
easat-6274	288	25	any	any	DET
easat-6274	288	26	unfavorable	unfavorable	ADJ
easat-6274	288	27	comments	comment	NOUN
easat-6274	288	28	on	on	ADP
easat-6274	288	29	the	the	DET
easat-6274	288	30	products	product	NOUN
easat-6274	288	31	.	.	PUNCT
easat-6274	289	1	7	7	X
easat-6274	289	2	.	.	X
easat-6274	289	3	results	result	VERB
easat-6274	289	4	the	the	DET
easat-6274	289	5	findings	finding	NOUN
easat-6274	289	6	of	of	ADP
easat-6274	289	7	this	this	DET
easat-6274	289	8	study	study	NOUN
easat-6274	289	9	affirm	affirm	NOUN
easat-6274	289	10	the	the	DET
easat-6274	289	11	need	need	NOUN
easat-6274	289	12	for	for	ADP
easat-6274	289	13	a	a	DET
easat-6274	289	14	standardized	standardized	ADJ
easat-6274	289	15	framework	framework	NOUN
easat-6274	289	16	to	to	PART
easat-6274	289	17	guide	guide	VERB
easat-6274	289	18	the	the	DET
easat-6274	289	19	integration	integration	NOUN
easat-6274	289	20	of	of	ADP
easat-6274	289	21	social	social	ADJ
easat-6274	289	22	media	medium	NOUN
easat-6274	289	23	into	into	ADP
easat-6274	289	24	business	business	NOUN
easat-6274	289	25	organizations	organization	NOUN
easat-6274	289	26	.	.	PUNCT
easat-6274	290	1	through	through	ADP
easat-6274	290	2	the	the	DET
easat-6274	290	3	delphi	delphi	NOUN
easat-6274	290	4	method	method	NOUN
easat-6274	290	5	,	,	PUNCT
easat-6274	290	6	expert	expert	NOUN
easat-6274	290	7	validation	validation	NOUN
easat-6274	290	8	provided	provide	VERB
easat-6274	290	9	1372	1372	NUM
easat-6274	290	10	edelweiss	edelweiss	PROPN
easat-6274	290	11	applied	apply	VERB
easat-6274	290	12	science	science	NOUN
easat-6274	290	13	and	and	CCONJ
easat-6274	290	14	technology	technology	NOUN
easat-6274	290	15	issn	issn	PROPN
easat-6274	290	16	:	:	PUNCT
easat-6274	290	17	2576	2576	NUM
easat-6274	290	18	-	-	SYM
easat-6274	290	19	8484	8484	NUM
easat-6274	290	20	vol	vol	NOUN
easat-6274	290	21	.	.	PROPN
easat-6274	291	1	9	9	NUM
easat-6274	291	2	,	,	PUNCT
easat-6274	291	3	no	no	INTJ
easat-6274	291	4	.	.	NOUN
easat-6274	292	1	4	4	NUM
easat-6274	292	2	:	:	SYM
easat-6274	292	3	1361	1361	NUM
easat-6274	292	4	-	-	SYM
easat-6274	292	5	1376	1376	NUM
easat-6274	292	6	,	,	PUNCT
easat-6274	292	7	2025	2025	NUM
easat-6274	292	8	doi	doi	NOUN
easat-6274	292	9	:	:	PUNCT
easat-6274	292	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	292	11	©	©	PROPN
easat-6274	292	12	2025	2025	NUM
easat-6274	292	13	by	by	ADP
easat-6274	292	14	the	the	DET
easat-6274	292	15	authors	author	NOUN
easat-6274	292	16	;	;	PUNCT
easat-6274	292	17	licensee	licensee	PROPN
easat-6274	292	18	learning	learning	NOUN
easat-6274	292	19	gate	gate	VERB
easat-6274	292	20	critical	critical	ADJ
easat-6274	292	21	insights	insight	NOUN
easat-6274	292	22	into	into	ADP
easat-6274	292	23	the	the	DET
easat-6274	292	24	proposed	propose	VERB
easat-6274	292	25	framework	framework	NOUN
easat-6274	292	26	,	,	PUNCT
easat-6274	292	27	enabling	enable	VERB
easat-6274	292	28	refinement	refinement	NOUN
easat-6274	292	29	and	and	CCONJ
easat-6274	292	30	confirmation	confirmation	NOUN
easat-6274	292	31	of	of	ADP
easat-6274	292	32	its	its	PRON
easat-6274	292	33	practical	practical	ADJ
easat-6274	292	34	applicability	applicability	NOUN
easat-6274	292	35	.	.	PUNCT
easat-6274	293	1	the	the	DET
easat-6274	293	2	experts	expert	NOUN
easat-6274	293	3	unanimously	unanimously	ADV
easat-6274	293	4	acknowledged	acknowledge	VERB
easat-6274	293	5	the	the	DET
easat-6274	293	6	relevance	relevance	NOUN
easat-6274	293	7	of	of	ADP
easat-6274	293	8	the	the	DET
easat-6274	293	9	proposed	propose	VERB
easat-6274	293	10	framework	framework	NOUN
easat-6274	293	11	and	and	CCONJ
easat-6274	293	12	its	its	PRON
easat-6274	293	13	potential	potential	NOUN
easat-6274	293	14	to	to	PART
easat-6274	293	15	enhance	enhance	VERB
easat-6274	293	16	social	social	ADJ
easat-6274	293	17	media	medium	NOUN
easat-6274	293	18	adoption	adoption	NOUN
easat-6274	293	19	in	in	ADP
easat-6274	293	20	businesses	business	NOUN
easat-6274	293	21	.	.	PUNCT
easat-6274	294	1	key	key	ADJ
easat-6274	294	2	findings	finding	NOUN
easat-6274	294	3	from	from	ADP
easat-6274	294	4	the	the	DET
easat-6274	294	5	validation	validation	NOUN
easat-6274	294	6	process	process	NOUN
easat-6274	294	7	are	be	AUX
easat-6274	294	8	summarized	summarize	VERB
easat-6274	294	9	below	below	ADP
easat-6274	294	10	:	:	PUNCT
easat-6274	294	11	7.1	7.1	NUM
easat-6274	294	12	.	.	PUNCT
easat-6274	295	1	step	step	NOUN
easat-6274	295	2	1	1	NUM
easat-6274	295	3	:	:	PUNCT
easat-6274	295	4	planning	planning	NOUN
easat-6274	295	5	experts	expert	NOUN
easat-6274	295	6	highlighted	highlight	VERB
easat-6274	295	7	the	the	DET
easat-6274	295	8	importance	importance	NOUN
easat-6274	295	9	of	of	ADP
easat-6274	295	10	aligning	align	VERB
easat-6274	295	11	social	social	ADJ
easat-6274	295	12	media	medium	NOUN
easat-6274	295	13	goals	goal	NOUN
easat-6274	295	14	with	with	ADP
easat-6274	295	15	the	the	DET
easat-6274	295	16	specific	specific	ADJ
easat-6274	295	17	needs	need	NOUN
easat-6274	295	18	of	of	ADP
easat-6274	295	19	the	the	DET
easat-6274	295	20	organization	organization	NOUN
easat-6274	295	21	and	and	CCONJ
easat-6274	295	22	its	its	PRON
easat-6274	295	23	departments	department	NOUN
easat-6274	295	24	.	.	PUNCT
easat-6274	296	1	for	for	ADP
easat-6274	296	2	instance	instance	NOUN
easat-6274	296	3	,	,	PUNCT
easat-6274	296	4	the	the	DET
easat-6274	296	5	first	first	ADJ
easat-6274	296	6	expert	expert	NOUN
easat-6274	296	7	noted	note	VERB
easat-6274	296	8	that	that	SCONJ
easat-6274	296	9	in	in	ADP
easat-6274	296	10	a	a	DET
easat-6274	296	11	media	medium	NOUN
easat-6274	296	12	organization	organization	NOUN
easat-6274	296	13	,	,	PUNCT
easat-6274	296	14	social	social	ADJ
easat-6274	296	15	media	medium	NOUN
easat-6274	296	16	efforts	effort	NOUN
easat-6274	296	17	should	should	AUX
easat-6274	296	18	focus	focus	VERB
easat-6274	296	19	on	on	ADP
easat-6274	296	20	content	content	NOUN
easat-6274	296	21	promotion	promotion	NOUN
easat-6274	296	22	,	,	PUNCT
easat-6274	296	23	while	while	SCONJ
easat-6274	296	24	the	the	DET
easat-6274	296	25	second	second	ADJ
easat-6274	296	26	expert	expert	NOUN
easat-6274	296	27	emphasized	emphasize	VERB
easat-6274	296	28	the	the	DET
easat-6274	296	29	need	need	NOUN
easat-6274	296	30	for	for	ADP
easat-6274	296	31	a	a	DET
easat-6274	296	32	holistic	holistic	ADJ
easat-6274	296	33	approach	approach	NOUN
easat-6274	296	34	where	where	SCONJ
easat-6274	296	35	all	all	DET
easat-6274	296	36	departments	department	NOUN
easat-6274	296	37	leverage	leverage	VERB
easat-6274	296	38	social	social	ADJ
easat-6274	296	39	media	medium	NOUN
easat-6274	296	40	.	.	PUNCT
easat-6274	297	1	competitor	competitor	NOUN
easat-6274	297	2	analysis	analysis	NOUN
easat-6274	297	3	was	be	AUX
easat-6274	297	4	recognized	recognize	VERB
easat-6274	297	5	as	as	ADP
easat-6274	297	6	a	a	DET
easat-6274	297	7	critical	critical	ADJ
easat-6274	297	8	external	external	ADJ
easat-6274	297	9	factor	factor	NOUN
easat-6274	297	10	.	.	PUNCT
easat-6274	298	1	experts	expert	NOUN
easat-6274	298	2	recommended	recommend	VERB
easat-6274	298	3	the	the	DET
easat-6274	298	4	use	use	NOUN
easat-6274	298	5	of	of	ADP
easat-6274	298	6	tools	tool	NOUN
easat-6274	298	7	such	such	ADJ
easat-6274	298	8	as	as	ADP
easat-6274	298	9	buzzsumo	buzzsumo	NOUN
easat-6274	298	10	and	and	CCONJ
easat-6274	298	11	hootsuite	hootsuite	VERB
easat-6274	298	12	to	to	PART
easat-6274	298	13	analyze	analyze	VERB
easat-6274	298	14	competitors	competitor	NOUN
easat-6274	298	15	’	’	PART
easat-6274	298	16	social	social	ADJ
easat-6274	298	17	media	medium	NOUN
easat-6274	298	18	strategies	strategy	NOUN
easat-6274	298	19	and	and	CCONJ
easat-6274	298	20	identify	identify	VERB
easat-6274	298	21	potential	potential	ADJ
easat-6274	298	22	gaps	gap	NOUN
easat-6274	298	23	.	.	PUNCT
easat-6274	299	1	7.2	7.2	NUM
easat-6274	299	2	.	.	PUNCT
easat-6274	299	3	step	step	NOUN
easat-6274	299	4	2	2	NUM
easat-6274	299	5	:	:	PUNCT
easat-6274	299	6	identifying	identify	VERB
easat-6274	299	7	the	the	DET
easat-6274	299	8	target	target	NOUN
easat-6274	299	9	audience	audience	NOUN
easat-6274	299	10	a	a	DET
easat-6274	299	11	new	new	ADJ
easat-6274	299	12	step	step	NOUN
easat-6274	299	13	was	be	AUX
easat-6274	299	14	proposed	propose	VERB
easat-6274	299	15	during	during	ADP
easat-6274	299	16	the	the	DET
easat-6274	299	17	validation	validation	NOUN
easat-6274	299	18	process	process	NOUN
easat-6274	299	19	:	:	PUNCT
easat-6274	299	20	identifying	identify	VERB
easat-6274	299	21	the	the	DET
easat-6274	299	22	target	target	NOUN
easat-6274	299	23	audience	audience	NOUN
easat-6274	299	24	before	before	ADP
easat-6274	299	25	platform	platform	NOUN
easat-6274	299	26	selection	selection	NOUN
easat-6274	299	27	.	.	PUNCT
easat-6274	300	1	experts	expert	NOUN
easat-6274	300	2	agreed	agree	VERB
easat-6274	300	3	that	that	SCONJ
easat-6274	300	4	understanding	understand	VERB
easat-6274	300	5	audience	audience	NOUN
easat-6274	300	6	demographics	demographic	NOUN
easat-6274	300	7	and	and	CCONJ
easat-6274	300	8	preferences	preference	NOUN
easat-6274	300	9	is	be	AUX
easat-6274	300	10	essential	essential	ADJ
easat-6274	300	11	for	for	ADP
easat-6274	300	12	selecting	select	VERB
easat-6274	300	13	the	the	DET
easat-6274	300	14	most	most	ADV
easat-6274	300	15	effective	effective	ADJ
easat-6274	300	16	platforms	platform	NOUN
easat-6274	300	17	.	.	PUNCT
easat-6274	301	1	for	for	ADP
easat-6274	301	2	example	example	NOUN
easat-6274	301	3	,	,	PUNCT
easat-6274	301	4	the	the	DET
easat-6274	301	5	third	third	ADJ
easat-6274	301	6	expert	expert	NOUN
easat-6274	301	7	noted	note	VERB
easat-6274	301	8	that	that	SCONJ
easat-6274	301	9	a	a	DET
easat-6274	301	10	catering	catering	NOUN
easat-6274	301	11	startup	startup	NOUN
easat-6274	301	12	’s	’s	PART
easat-6274	301	13	audience	audience	NOUN
easat-6274	301	14	primarily	primarily	ADV
easat-6274	301	15	engages	engage	VERB
easat-6274	301	16	on	on	ADP
easat-6274	301	17	instagram	instagram	PROPN
easat-6274	301	18	due	due	ADP
easat-6274	301	19	to	to	ADP
easat-6274	301	20	its	its	PRON
easat-6274	301	21	visual	visual	ADJ
easat-6274	301	22	appeal	appeal	NOUN
easat-6274	301	23	,	,	PUNCT
easat-6274	301	24	whereas	whereas	SCONJ
easat-6274	301	25	a	a	DET
easat-6274	301	26	broader	broad	ADJ
easat-6274	301	27	audience	audience	NOUN
easat-6274	301	28	may	may	AUX
easat-6274	301	29	require	require	VERB
easat-6274	301	30	a	a	DET
easat-6274	301	31	multi	multi	ADJ
easat-6274	301	32	-	-	ADJ
easat-6274	301	33	platform	platform	ADJ
easat-6274	301	34	strategy	strategy	NOUN
easat-6274	301	35	.	.	PUNCT
easat-6274	302	1	7.3	7.3	NUM
easat-6274	302	2	.	.	PUNCT
easat-6274	303	1	step	step	NOUN
easat-6274	303	2	3	3	NUM
easat-6274	303	3	:	:	PUNCT
easat-6274	303	4	platform	platform	NOUN
easat-6274	303	5	selection	selection	NOUN
easat-6274	303	6	experts	expert	NOUN
easat-6274	303	7	stressed	stress	VERB
easat-6274	303	8	the	the	DET
easat-6274	303	9	importance	importance	NOUN
easat-6274	303	10	of	of	ADP
easat-6274	303	11	comparing	compare	VERB
easat-6274	303	12	platform	platform	NOUN
easat-6274	303	13	characteristics	characteristic	NOUN
easat-6274	303	14	and	and	CCONJ
easat-6274	303	15	aligning	align	VERB
easat-6274	303	16	them	they	PRON
easat-6274	303	17	with	with	ADP
easat-6274	303	18	organizational	organizational	ADJ
easat-6274	303	19	goals	goal	NOUN
easat-6274	303	20	.	.	PUNCT
easat-6274	304	1	table	table	NOUN
easat-6274	304	2	1	1	NUM
easat-6274	304	3	of	of	ADP
easat-6274	304	4	the	the	DET
easat-6274	304	5	framework	framework	NOUN
easat-6274	304	6	,	,	PUNCT
easat-6274	304	7	which	which	PRON
easat-6274	304	8	outlines	outline	VERB
easat-6274	304	9	the	the	DET
easat-6274	304	10	advantages	advantage	NOUN
easat-6274	304	11	and	and	CCONJ
easat-6274	304	12	disadvantages	disadvantage	NOUN
easat-6274	304	13	of	of	ADP
easat-6274	304	14	various	various	ADJ
easat-6274	304	15	platforms	platform	NOUN
easat-6274	304	16	,	,	PUNCT
easat-6274	304	17	was	be	AUX
easat-6274	304	18	identified	identify	VERB
easat-6274	304	19	as	as	ADP
easat-6274	304	20	a	a	DET
easat-6274	304	21	useful	useful	ADJ
easat-6274	304	22	tool	tool	NOUN
easat-6274	304	23	for	for	ADP
easat-6274	304	24	decision	decision	NOUN
easat-6274	304	25	-	-	PUNCT
easat-6274	304	26	making	making	NOUN
easat-6274	304	27	.	.	PUNCT
easat-6274	305	1	social	social	ADJ
easat-6274	305	2	media	medium	NOUN
easat-6274	305	3	specialists	specialist	NOUN
easat-6274	305	4	recommended	recommend	VERB
easat-6274	305	5	tailoring	tailor	VERB
easat-6274	305	6	platform	platform	NOUN
easat-6274	305	7	selection	selection	NOUN
easat-6274	305	8	based	base	VERB
easat-6274	305	9	on	on	ADP
easat-6274	305	10	the	the	DET
easat-6274	305	11	target	target	NOUN
easat-6274	305	12	audience	audience	NOUN
easat-6274	305	13	.	.	PUNCT
easat-6274	306	1	for	for	ADP
easat-6274	306	2	example	example	NOUN
easat-6274	306	3	,	,	PUNCT
easat-6274	306	4	twitter	twitter	NOUN
easat-6274	306	5	was	be	AUX
easat-6274	306	6	identified	identify	VERB
easat-6274	306	7	as	as	ADP
easat-6274	306	8	a	a	DET
easat-6274	306	9	key	key	ADJ
easat-6274	306	10	platform	platform	NOUN
easat-6274	306	11	for	for	ADP
easat-6274	306	12	interactive	interactive	ADJ
easat-6274	306	13	communication	communication	NOUN
easat-6274	306	14	in	in	ADP
easat-6274	306	15	certain	certain	ADJ
easat-6274	306	16	industries	industry	NOUN
easat-6274	306	17	,	,	PUNCT
easat-6274	306	18	while	while	SCONJ
easat-6274	306	19	facebook	facebook	PROPN
easat-6274	306	20	and	and	CCONJ
easat-6274	306	21	instagram	instagram	PROPN
easat-6274	306	22	were	be	AUX
easat-6274	306	23	deemed	deem	VERB
easat-6274	306	24	essential	essential	ADJ
easat-6274	306	25	for	for	ADP
easat-6274	306	26	e	e	NOUN
easat-6274	306	27	-	-	NOUN
easat-6274	306	28	commerce	commerce	NOUN
easat-6274	306	29	brands	brand	NOUN
easat-6274	306	30	.	.	PUNCT
easat-6274	307	1	7.4	7.4	NUM
easat-6274	307	2	.	.	PUNCT
easat-6274	307	3	step	step	NOUN
easat-6274	307	4	4	4	NUM
easat-6274	307	5	:	:	PUNCT
easat-6274	307	6	building	build	VERB
easat-6274	307	7	relationships	relationship	NOUN
easat-6274	307	8	all	all	DET
easat-6274	307	9	experts	expert	NOUN
easat-6274	307	10	emphasized	emphasize	VERB
easat-6274	307	11	the	the	DET
easat-6274	307	12	significance	significance	NOUN
easat-6274	307	13	of	of	ADP
easat-6274	307	14	interactive	interactive	ADJ
easat-6274	307	15	tools	tool	NOUN
easat-6274	307	16	,	,	PUNCT
easat-6274	307	17	such	such	ADJ
easat-6274	307	18	as	as	ADP
easat-6274	307	19	polls	poll	NOUN
easat-6274	307	20	,	,	PUNCT
easat-6274	307	21	q&a	q&a	PROPN
easat-6274	307	22	sessions	session	NOUN
easat-6274	307	23	,	,	PUNCT
easat-6274	307	24	and	and	CCONJ
easat-6274	307	25	social	social	ADJ
easat-6274	307	26	media	medium	NOUN
easat-6274	307	27	stories	story	NOUN
easat-6274	307	28	,	,	PUNCT
easat-6274	307	29	for	for	ADP
easat-6274	307	30	engaging	engage	VERB
easat-6274	307	31	audiences	audience	NOUN
easat-6274	307	32	and	and	CCONJ
easat-6274	307	33	fostering	foster	VERB
easat-6274	307	34	trust	trust	NOUN
easat-6274	307	35	.	.	PUNCT
easat-6274	308	1	the	the	DET
easat-6274	308	2	concept	concept	NOUN
easat-6274	308	3	of	of	ADP
easat-6274	308	4	"	"	PUNCT
easat-6274	308	5	social	social	ADJ
easat-6274	308	6	proof	proof	NOUN
easat-6274	308	7	"	"	PUNCT
easat-6274	308	8	was	be	AUX
easat-6274	308	9	identified	identify	VERB
easat-6274	308	10	as	as	ADP
easat-6274	308	11	an	an	DET
easat-6274	308	12	effective	effective	ADJ
easat-6274	308	13	strategy	strategy	NOUN
easat-6274	308	14	.	.	PUNCT
easat-6274	309	1	for	for	ADP
easat-6274	309	2	example	example	NOUN
easat-6274	309	3	,	,	PUNCT
easat-6274	309	4	the	the	DET
easat-6274	309	5	second	second	ADJ
easat-6274	309	6	expert	expert	NOUN
easat-6274	309	7	shared	share	VERB
easat-6274	309	8	insights	insight	NOUN
easat-6274	309	9	on	on	ADP
easat-6274	309	10	leveraging	leverage	VERB
easat-6274	309	11	influencer	influencer	NOUN
easat-6274	309	12	collaborations	collaboration	NOUN
easat-6274	309	13	to	to	PART
easat-6274	309	14	build	build	VERB
easat-6274	309	15	credibility	credibility	NOUN
easat-6274	309	16	and	and	CCONJ
easat-6274	309	17	enhance	enhance	VERB
easat-6274	309	18	customer	customer	NOUN
easat-6274	309	19	engagement	engagement	NOUN
easat-6274	309	20	.	.	PUNCT
easat-6274	310	1	experts	expert	NOUN
easat-6274	310	2	noted	note	VERB
easat-6274	310	3	that	that	SCONJ
easat-6274	310	4	maintaining	maintain	VERB
easat-6274	310	5	consistency	consistency	NOUN
easat-6274	310	6	across	across	ADP
easat-6274	310	7	platforms	platform	NOUN
easat-6274	310	8	and	and	CCONJ
easat-6274	310	9	aligning	align	VERB
easat-6274	310	10	content	content	NOUN
easat-6274	310	11	with	with	ADP
easat-6274	310	12	audience	audience	NOUN
easat-6274	310	13	interests	interest	NOUN
easat-6274	310	14	were	be	AUX
easat-6274	310	15	crucial	crucial	ADJ
easat-6274	310	16	for	for	ADP
easat-6274	310	17	building	build	VERB
easat-6274	310	18	long	long	ADJ
easat-6274	310	19	-	-	PUNCT
easat-6274	310	20	term	term	NOUN
easat-6274	310	21	relationships	relationship	NOUN
easat-6274	310	22	.	.	PUNCT
easat-6274	311	1	7.5	7.5	NUM
easat-6274	311	2	.	.	PUNCT
easat-6274	311	3	enhancements	enhancement	NOUN
easat-6274	311	4	to	to	ADP
easat-6274	311	5	the	the	DET
easat-6274	311	6	framework	framework	NOUN
easat-6274	311	7	based	base	VERB
easat-6274	311	8	on	on	ADP
easat-6274	311	9	the	the	DET
easat-6274	311	10	feedback	feedback	NOUN
easat-6274	311	11	from	from	ADP
easat-6274	311	12	experts	expert	NOUN
easat-6274	311	13	,	,	PUNCT
easat-6274	311	14	the	the	DET
easat-6274	311	15	framework	framework	NOUN
easat-6274	311	16	was	be	AUX
easat-6274	311	17	refined	refine	VERB
easat-6274	311	18	to	to	PART
easat-6274	311	19	include	include	VERB
easat-6274	311	20	the	the	DET
easat-6274	311	21	following	follow	VERB
easat-6274	311	22	improvements	improvement	NOUN
easat-6274	311	23	:	:	PUNCT
easat-6274	312	1	1	1	X
easat-6274	312	2	.	.	X
easat-6274	312	3	adding	add	VERB
easat-6274	312	4	a	a	DET
easat-6274	312	5	step	step	NOUN
easat-6274	312	6	for	for	ADP
easat-6274	312	7	identifying	identify	VERB
easat-6274	312	8	the	the	DET
easat-6274	312	9	target	target	NOUN
easat-6274	312	10	audience	audience	NOUN
easat-6274	312	11	to	to	PART
easat-6274	312	12	ensure	ensure	VERB
easat-6274	312	13	that	that	SCONJ
easat-6274	312	14	subsequent	subsequent	ADJ
easat-6274	312	15	decisions	decision	NOUN
easat-6274	312	16	,	,	PUNCT
easat-6274	312	17	such	such	ADJ
easat-6274	312	18	as	as	ADP
easat-6274	312	19	platform	platform	NOUN
easat-6274	312	20	selection	selection	NOUN
easat-6274	312	21	and	and	CCONJ
easat-6274	312	22	content	content	NOUN
easat-6274	312	23	strategies	strategy	NOUN
easat-6274	312	24	,	,	PUNCT
easat-6274	312	25	are	be	AUX
easat-6274	312	26	audience	audience	NOUN
easat-6274	312	27	-	-	PUNCT
easat-6274	312	28	centric	centric	ADJ
easat-6274	312	29	.	.	PUNCT
easat-6274	313	1	2	2	X
easat-6274	313	2	.	.	X
easat-6274	313	3	emphasizing	emphasize	VERB
easat-6274	313	4	the	the	DET
easat-6274	313	5	importance	importance	NOUN
easat-6274	313	6	of	of	ADP
easat-6274	313	7	continuous	continuous	ADJ
easat-6274	313	8	monitoring	monitoring	NOUN
easat-6274	313	9	and	and	CCONJ
easat-6274	313	10	analysis	analysis	NOUN
easat-6274	313	11	of	of	ADP
easat-6274	313	12	insights	insight	NOUN
easat-6274	313	13	to	to	PART
easat-6274	313	14	optimize	optimize	VERB
easat-6274	313	15	engagement	engagement	NOUN
easat-6274	313	16	and	and	CCONJ
easat-6274	313	17	improve	improve	VERB
easat-6274	313	18	outcomes	outcome	NOUN
easat-6274	313	19	.	.	PUNCT
easat-6274	314	1	3	3	X
easat-6274	314	2	.	.	X
easat-6274	314	3	final	final	ADJ
easat-6274	314	4	framework	framework	NOUN
easat-6274	314	5	has	have	AUX
easat-6274	314	6	been	be	AUX
easat-6274	314	7	shown	show	VERB
easat-6274	314	8	in	in	ADP
easat-6274	314	9	figure	figure	NOUN
easat-6274	314	10	4	4	NUM
easat-6274	314	11	bellow	bellow	ADJ
easat-6274	314	12	.	.	PUNCT
easat-6274	315	1	1373	1373	NUM
easat-6274	315	2	edelweiss	edelweiss	PROPN
easat-6274	315	3	applied	apply	VERB
easat-6274	315	4	science	science	NOUN
easat-6274	315	5	and	and	CCONJ
easat-6274	315	6	technology	technology	NOUN
easat-6274	315	7	issn	issn	PROPN
easat-6274	315	8	:	:	PUNCT
easat-6274	315	9	2576	2576	NUM
easat-6274	315	10	-	-	SYM
easat-6274	315	11	8484	8484	NUM
easat-6274	315	12	vol	vol	NOUN
easat-6274	315	13	.	.	PROPN
easat-6274	316	1	9	9	NUM
easat-6274	316	2	,	,	PUNCT
easat-6274	316	3	no	no	INTJ
easat-6274	316	4	.	.	NOUN
easat-6274	317	1	4	4	NUM
easat-6274	317	2	:	:	SYM
easat-6274	317	3	1361	1361	NUM
easat-6274	317	4	-	-	SYM
easat-6274	317	5	1376	1376	NUM
easat-6274	317	6	,	,	PUNCT
easat-6274	317	7	2025	2025	NUM
easat-6274	317	8	doi	doi	NOUN
easat-6274	317	9	:	:	PUNCT
easat-6274	317	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	317	11	©	©	PROPN
easat-6274	317	12	2025	2025	NUM
easat-6274	317	13	by	by	ADP
easat-6274	317	14	the	the	DET
easat-6274	317	15	authors	author	NOUN
easat-6274	317	16	;	;	PUNCT
easat-6274	317	17	licensee	licensee	PROPN
easat-6274	317	18	learning	learn	VERB
easat-6274	317	19	gate	gate	NOUN
easat-6274	317	20	figure	figure	NOUN
easat-6274	317	21	4	4	NUM
easat-6274	317	22	.	.	PUNCT
easat-6274	317	23	conceptual	conceptual	ADJ
easat-6274	317	24	framework	framework	NOUN
easat-6274	317	25	of	of	ADP
easat-6274	317	26	implementing	implement	VERB
easat-6274	317	27	social	social	ADJ
easat-6274	317	28	media	medium	NOUN
easat-6274	317	29	.	.	PUNCT
easat-6274	318	1	8	8	X
easat-6274	318	2	.	.	X
easat-6274	318	3	conclusion	conclusion	NOUN
easat-6274	318	4	to	to	PART
easat-6274	318	5	summarize	summarize	VERB
easat-6274	318	6	,	,	PUNCT
easat-6274	318	7	this	this	DET
easat-6274	318	8	paper	paper	NOUN
easat-6274	318	9	started	start	VERB
easat-6274	318	10	with	with	ADP
easat-6274	318	11	a	a	DET
easat-6274	318	12	review	review	NOUN
easat-6274	318	13	of	of	ADP
easat-6274	318	14	literature	literature	NOUN
easat-6274	318	15	work	work	NOUN
easat-6274	318	16	in	in	ADP
easat-6274	318	17	social	social	ADJ
easat-6274	318	18	media	medium	NOUN
easat-6274	318	19	,	,	PUNCT
easat-6274	318	20	sm	sm	PROPN
easat-6274	318	21	technologies	technology	NOUN
easat-6274	318	22	,	,	PUNCT
easat-6274	318	23	sm	sm	PROPN
easat-6274	318	24	strategy	strategy	NOUN
easat-6274	318	25	framework	framework	NOUN
easat-6274	318	26	.	.	PUNCT
easat-6274	319	1	afterwards	afterwards	ADV
easat-6274	319	2	,	,	PUNCT
easat-6274	319	3	analysis	analysis	NOUN
easat-6274	319	4	of	of	ADP
easat-6274	319	5	the	the	DET
easat-6274	319	6	state	state	NOUN
easat-6274	319	7	of	of	ADP
easat-6274	319	8	the	the	DET
easat-6274	319	9	art	art	NOUN
easat-6274	319	10	was	be	AUX
easat-6274	319	11	done	do	VERB
easat-6274	319	12	by	by	ADP
easat-6274	319	13	presenting	present	VERB
easat-6274	319	14	social	social	ADJ
easat-6274	319	15	media	medium	NOUN
easat-6274	319	16	frameworks	framework	NOUN
easat-6274	319	17	:	:	PUNCT
easat-6274	319	18	in	in	ADP
easat-6274	319	19	innovation	innovation	NOUN
easat-6274	319	20	,	,	PUNCT
easat-6274	319	21	marketing	marketing	NOUN
easat-6274	319	22	management	management	NOUN
easat-6274	319	23	,	,	PUNCT
easat-6274	319	24	new	new	ADJ
easat-6274	319	25	product	product	NOUN
easat-6274	319	26	development	development	NOUN
easat-6274	319	27	,	,	PUNCT
easat-6274	319	28	recruitment	recruitment	NOUN
easat-6274	319	29	and	and	CCONJ
easat-6274	319	30	sales	sale	NOUN
easat-6274	319	31	.	.	PUNCT
easat-6274	319	32	and	and	CCONJ
easat-6274	319	33	extracted	extract	VERB
easat-6274	319	34	the	the	DET
easat-6274	319	35	scientific	scientific	ADJ
easat-6274	319	36	gap	gap	NOUN
easat-6274	319	37	that	that	PRON
easat-6274	319	38	was	be	AUX
easat-6274	319	39	later	later	ADV
easat-6274	319	40	addressed	address	VERB
easat-6274	319	41	.	.	PUNCT
easat-6274	320	1	then	then	ADV
easat-6274	320	2	,	,	PUNCT
easat-6274	320	3	presented	present	VERB
easat-6274	320	4	a	a	DET
easat-6274	320	5	conceptual	conceptual	ADJ
easat-6274	320	6	model	model	NOUN
easat-6274	320	7	as	as	ADP
easat-6274	320	8	a	a	DET
easat-6274	320	9	solution	solution	NOUN
easat-6274	320	10	,	,	PUNCT
easat-6274	320	11	which	which	PRON
easat-6274	320	12	is	be	AUX
easat-6274	320	13	a	a	DET
easat-6274	320	14	standardized	standardized	ADJ
easat-6274	320	15	framework	framework	NOUN
easat-6274	320	16	with	with	ADP
easat-6274	320	17	the	the	DET
easat-6274	320	18	steps	step	NOUN
easat-6274	320	19	needed	need	VERB
easat-6274	320	20	for	for	SCONJ
easat-6274	320	21	any	any	DET
easat-6274	320	22	organizations	organization	NOUN
easat-6274	320	23	to	to	PART
easat-6274	320	24	implement	implement	VERB
easat-6274	320	25	social	social	ADJ
easat-6274	320	26	media	medium	NOUN
easat-6274	320	27	and	and	CCONJ
easat-6274	320	28	technologyorganization	technologyorganization	NOUN
easat-6274	320	29	-	-	PUNCT
easat-6274	320	30	environment	environment	NOUN
easat-6274	320	31	(	(	PUNCT
easat-6274	320	32	toe	toe	NOUN
easat-6274	320	33	)	)	PUNCT
easat-6274	320	34	framework	framework	NOUN
easat-6274	320	35	showing	show	VERB
easat-6274	320	36	the	the	DET
easat-6274	320	37	factors	factor	NOUN
easat-6274	320	38	of	of	ADP
easat-6274	320	39	using	use	VERB
easat-6274	320	40	social	social	ADJ
easat-6274	320	41	media	medium	NOUN
easat-6274	320	42	.	.	PUNCT
easat-6274	321	1	finally	finally	ADV
easat-6274	321	2	,	,	PUNCT
easat-6274	321	3	we	we	PRON
easat-6274	321	4	conducted	conduct	VERB
easat-6274	321	5	a	a	DET
easat-6274	321	6	delphi	delphi	NOUN
easat-6274	321	7	oriented	orient	VERB
easat-6274	321	8	methodology	methodology	NOUN
easat-6274	321	9	to	to	PART
easat-6274	321	10	test	test	VERB
easat-6274	321	11	the	the	DET
easat-6274	321	12	validity	validity	NOUN
easat-6274	321	13	of	of	ADP
easat-6274	321	14	our	our	PRON
easat-6274	321	15	proposed	propose	VERB
easat-6274	321	16	framework	framework	NOUN
easat-6274	321	17	,	,	PUNCT
easat-6274	321	18	and	and	CCONJ
easat-6274	321	19	presented	present	VERB
easat-6274	321	20	the	the	DET
easat-6274	321	21	obtained	obtain	VERB
easat-6274	321	22	findings	finding	NOUN
easat-6274	321	23	.	.	PUNCT
easat-6274	322	1	the	the	DET
easat-6274	322	2	findings	finding	NOUN
easat-6274	322	3	of	of	ADP
easat-6274	322	4	this	this	DET
easat-6274	322	5	paper	paper	NOUN
easat-6274	322	6	support	support	NOUN
easat-6274	322	7	the	the	DET
easat-6274	322	8	initial	initial	ADJ
easat-6274	322	9	premise	premise	NOUN
easat-6274	322	10	that	that	SCONJ
easat-6274	322	11	there	there	PRON
easat-6274	322	12	is	be	VERB
easat-6274	322	13	a	a	DET
easat-6274	322	14	need	need	NOUN
easat-6274	322	15	for	for	ADP
easat-6274	322	16	standardized	standardized	ADJ
easat-6274	322	17	steps	step	NOUN
easat-6274	322	18	to	to	PART
easat-6274	322	19	show	show	VERB
easat-6274	322	20	implementing	implement	VERB
easat-6274	322	21	social	social	ADJ
easat-6274	322	22	media	medium	NOUN
easat-6274	322	23	in	in	ADP
easat-6274	322	24	business	business	NOUN
easat-6274	322	25	.	.	PUNCT
easat-6274	323	1	we	we	PRON
easat-6274	323	2	used	use	VERB
easat-6274	323	3	a	a	DET
easat-6274	323	4	delphi	delphi	NOUN
easat-6274	323	5	oriented	orient	VERB
easat-6274	323	6	methodology	methodology	NOUN
easat-6274	323	7	to	to	PART
easat-6274	323	8	validate	validate	VERB
easat-6274	323	9	the	the	DET
easat-6274	323	10	proposed	propose	VERB
easat-6274	323	11	framework	framework	NOUN
easat-6274	323	12	.	.	PUNCT
easat-6274	324	1	moreover	moreover	ADV
easat-6274	324	2	,	,	PUNCT
easat-6274	324	3	our	our	PRON
easat-6274	324	4	methodology	methodology	NOUN
easat-6274	324	5	included	include	VERB
easat-6274	324	6	two	two	NUM
easat-6274	324	7	rounds	round	NOUN
easat-6274	324	8	of	of	ADP
easat-6274	324	9	evaluation	evaluation	NOUN
easat-6274	324	10	,	,	PUNCT
easat-6274	324	11	where	where	SCONJ
easat-6274	324	12	we	we	PRON
easat-6274	324	13	conducted	conduct	VERB
easat-6274	324	14	virtual	virtual	ADJ
easat-6274	324	15	online	online	ADJ
easat-6274	324	16	interviews	interview	NOUN
easat-6274	324	17	with	with	ADP
easat-6274	324	18	the	the	DET
easat-6274	324	19	experts	expert	NOUN
easat-6274	324	20	.	.	PUNCT
easat-6274	325	1	through	through	ADP
easat-6274	325	2	the	the	DET
easat-6274	325	3	methodology	methodology	NOUN
easat-6274	325	4	,	,	PUNCT
easat-6274	325	5	the	the	DET
easat-6274	325	6	proposed	propose	VERB
easat-6274	325	7	framework	framework	NOUN
easat-6274	325	8	was	be	AUX
easat-6274	325	9	being	be	AUX
easat-6274	325	10	evaluated	evaluate	VERB
easat-6274	325	11	and	and	CCONJ
easat-6274	325	12	approved	approve	VERB
easat-6274	325	13	by	by	ADP
easat-6274	325	14	the	the	DET
easat-6274	325	15	experts	expert	NOUN
easat-6274	325	16	participating	participate	VERB
easat-6274	325	17	in	in	ADP
easat-6274	325	18	the	the	DET
easat-6274	325	19	research	research	NOUN
easat-6274	325	20	.	.	PUNCT
easat-6274	326	1	additionally	additionally	ADV
easat-6274	326	2	,	,	PUNCT
easat-6274	326	3	the	the	DET
easat-6274	326	4	experts	expert	NOUN
easat-6274	326	5	highlighted	highlight	VERB
easat-6274	326	6	the	the	DET
easat-6274	326	7	idea	idea	NOUN
easat-6274	326	8	of	of	ADP
easat-6274	326	9	adding	add	VERB
easat-6274	326	10	the	the	DET
easat-6274	326	11	step	step	NOUN
easat-6274	326	12	of	of	ADP
easat-6274	326	13	knowing	know	VERB
easat-6274	326	14	the	the	DET
easat-6274	326	15	target	target	NOUN
easat-6274	326	16	audience	audience	NOUN
easat-6274	326	17	for	for	ADP
easat-6274	326	18	the	the	DET
easat-6274	326	19	business	business	NOUN
easat-6274	326	20	then	then	ADV
easat-6274	326	21	can	can	AUX
easat-6274	326	22	decide	decide	VERB
easat-6274	326	23	on	on	ADP
easat-6274	326	24	the	the	DET
easat-6274	326	25	platform	platform	NOUN
easat-6274	326	26	using	use	VERB
easat-6274	326	27	the	the	DET
easat-6274	326	28	table	table	NOUN
easat-6274	326	29	1	1	NUM
easat-6274	326	30	mentioned	mention	VERB
easat-6274	326	31	in	in	ADP
easat-6274	326	32	the	the	DET
easat-6274	326	33	conceptual	conceptual	ADJ
easat-6274	326	34	model	model	NOUN
easat-6274	326	35	section	section	NOUN
easat-6274	326	36	.	.	PUNCT
easat-6274	327	1	in	in	ADP
easat-6274	327	2	addition	addition	NOUN
easat-6274	327	3	,	,	PUNCT
easat-6274	327	4	they	they	PRON
easat-6274	327	5	mentioned	mention	VERB
easat-6274	327	6	that	that	SCONJ
easat-6274	327	7	the	the	DET
easat-6274	327	8	insights	insight	NOUN
easat-6274	327	9	rates	rate	NOUN
easat-6274	327	10	are	be	AUX
easat-6274	327	11	checked	check	VERB
easat-6274	327	12	regularly	regularly	ADV
easat-6274	327	13	so	so	SCONJ
easat-6274	327	14	they	they	PRON
easat-6274	327	15	can	can	AUX
easat-6274	327	16	post	post	VERB
easat-6274	327	17	and	and	CCONJ
easat-6274	327	18	interact	interact	VERB
easat-6274	327	19	with	with	ADP
easat-6274	327	20	customers	customer	NOUN
easat-6274	327	21	at	at	ADP
easat-6274	327	22	the	the	DET
easat-6274	327	23	best	good	ADJ
easat-6274	327	24	time	time	NOUN
easat-6274	327	25	of	of	ADP
easat-6274	327	26	the	the	DET
easat-6274	327	27	day	day	NOUN
easat-6274	327	28	to	to	PART
easat-6274	327	29	reach	reach	VERB
easat-6274	327	30	the	the	DET
easat-6274	327	31	highest	high	ADJ
easat-6274	327	32	customer	customer	NOUN
easat-6274	327	33	engagement	engagement	NOUN
easat-6274	327	34	and	and	CCONJ
easat-6274	327	35	benefit	benefit	NOUN
easat-6274	327	36	.	.	PUNCT
easat-6274	328	1	finally	finally	ADV
easat-6274	328	2	,	,	PUNCT
easat-6274	328	3	funding	funding	NOUN
easat-6274	328	4	:	:	PUNCT
easat-6274	328	5	the	the	DET
easat-6274	328	6	authors	author	NOUN
easat-6274	328	7	extend	extend	VERB
easat-6274	328	8	their	their	PRON
easat-6274	328	9	appreciation	appreciation	NOUN
easat-6274	328	10	to	to	ADP
easat-6274	328	11	the	the	DET
easat-6274	328	12	arab	arab	PROPN
easat-6274	328	13	open	open	PROPN
easat-6274	328	14	university	university	PROPN
easat-6274	328	15	for	for	ADP
easat-6274	328	16	funding	fund	VERB
easat-6274	328	17	this	this	DET
easat-6274	328	18	work	work	NOUN
easat-6274	328	19	through	through	ADP
easat-6274	328	20	aou	aou	X
easat-6274	328	21	research	research	NOUN
easat-6274	328	22	(	(	PUNCT
easat-6274	328	23	grant	grant	NOUN
easat-6274	328	24	number	number	NOUN
easat-6274	328	25	:	:	PUNCT
easat-6274	328	26	aouksa-524008	aouksa-524008	NOUN
easat-6274	328	27	)	)	PUNCT
easat-6274	328	28	.	.	PUNCT
easat-6274	329	1	transparency	transparency	NOUN
easat-6274	329	2	:	:	PUNCT
easat-6274	329	3	the	the	DET
easat-6274	329	4	authors	author	NOUN
easat-6274	329	5	confirm	confirm	VERB
easat-6274	329	6	that	that	SCONJ
easat-6274	329	7	the	the	DET
easat-6274	329	8	manuscript	manuscript	NOUN
easat-6274	329	9	is	be	AUX
easat-6274	329	10	an	an	DET
easat-6274	329	11	honest	honest	ADJ
easat-6274	329	12	,	,	PUNCT
easat-6274	329	13	accurate	accurate	ADJ
easat-6274	329	14	,	,	PUNCT
easat-6274	329	15	and	and	CCONJ
easat-6274	329	16	transparent	transparent	ADJ
easat-6274	329	17	account	account	NOUN
easat-6274	329	18	of	of	ADP
easat-6274	329	19	the	the	DET
easat-6274	329	20	study	study	NOUN
easat-6274	329	21	;	;	PUNCT
easat-6274	329	22	that	that	SCONJ
easat-6274	329	23	no	no	DET
easat-6274	329	24	vital	vital	ADJ
easat-6274	329	25	features	feature	NOUN
easat-6274	329	26	of	of	ADP
easat-6274	329	27	the	the	DET
easat-6274	329	28	study	study	NOUN
easat-6274	329	29	have	have	AUX
easat-6274	329	30	been	be	AUX
easat-6274	329	31	omitted	omit	VERB
easat-6274	329	32	;	;	PUNCT
easat-6274	329	33	and	and	CCONJ
easat-6274	329	34	that	that	SCONJ
easat-6274	329	35	any	any	DET
easat-6274	329	36	discrepancies	discrepancy	NOUN
easat-6274	329	37	from	from	ADP
easat-6274	329	38	the	the	DET
easat-6274	329	39	study	study	NOUN
easat-6274	329	40	as	as	SCONJ
easat-6274	329	41	planned	plan	VERB
easat-6274	329	42	have	have	AUX
easat-6274	329	43	been	be	AUX
easat-6274	329	44	explained	explain	VERB
easat-6274	329	45	.	.	PUNCT
easat-6274	330	1	this	this	DET
easat-6274	330	2	study	study	NOUN
easat-6274	330	3	followed	follow	VERB
easat-6274	330	4	all	all	DET
easat-6274	330	5	ethical	ethical	ADJ
easat-6274	330	6	practices	practice	NOUN
easat-6274	330	7	during	during	ADP
easat-6274	330	8	writing	writing	NOUN
easat-6274	330	9	.	.	PUNCT
easat-6274	331	1	1374	1374	NUM
easat-6274	331	2	edelweiss	edelweiss	PROPN
easat-6274	331	3	applied	apply	VERB
easat-6274	331	4	science	science	NOUN
easat-6274	331	5	and	and	CCONJ
easat-6274	331	6	technology	technology	NOUN
easat-6274	331	7	issn	issn	PROPN
easat-6274	331	8	:	:	PUNCT
easat-6274	331	9	2576	2576	NUM
easat-6274	331	10	-	-	SYM
easat-6274	331	11	8484	8484	NUM
easat-6274	331	12	vol	vol	NOUN
easat-6274	331	13	.	.	PROPN
easat-6274	332	1	9	9	NUM
easat-6274	332	2	,	,	PUNCT
easat-6274	332	3	no	no	INTJ
easat-6274	332	4	.	.	NOUN
easat-6274	333	1	4	4	NUM
easat-6274	333	2	:	:	SYM
easat-6274	333	3	1361	1361	NUM
easat-6274	333	4	-	-	SYM
easat-6274	333	5	1376	1376	NUM
easat-6274	333	6	,	,	PUNCT
easat-6274	333	7	2025	2025	NUM
easat-6274	333	8	doi	doi	NOUN
easat-6274	333	9	:	:	PUNCT
easat-6274	333	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	333	11	©	©	PROPN
easat-6274	333	12	2025	2025	NUM
easat-6274	333	13	by	by	ADP
easat-6274	333	14	the	the	DET
easat-6274	333	15	authors	author	NOUN
easat-6274	333	16	;	;	PUNCT
easat-6274	334	1	licensee	licensee	PROPN
easat-6274	334	2	learning	learn	VERB
easat-6274	334	3	gate	gate	NOUN
easat-6274	334	4	copyright	copyright	NOUN
easat-6274	334	5	:	:	PUNCT
easat-6274	334	6	©	©	PROPN
easat-6274	334	7	2025	2025	NUM
easat-6274	334	8	by	by	ADP
easat-6274	334	9	the	the	DET
easat-6274	334	10	authors	author	NOUN
easat-6274	334	11	.	.	PUNCT
easat-6274	335	1	this	this	DET
easat-6274	335	2	open	open	ADJ
easat-6274	335	3	-	-	PUNCT
easat-6274	335	4	access	access	NOUN
easat-6274	335	5	article	article	NOUN
easat-6274	335	6	is	be	AUX
easat-6274	335	7	distributed	distribute	VERB
easat-6274	335	8	under	under	ADP
easat-6274	335	9	the	the	DET
easat-6274	335	10	terms	term	NOUN
easat-6274	335	11	and	and	CCONJ
easat-6274	335	12	conditions	condition	NOUN
easat-6274	335	13	of	of	ADP
easat-6274	335	14	the	the	DET
easat-6274	335	15	creative	creative	ADJ
easat-6274	335	16	commons	common	NOUN
easat-6274	335	17	attribution	attribution	NOUN
easat-6274	335	18	(	(	PUNCT
easat-6274	335	19	cc	cc	NOUN
easat-6274	335	20	by	by	ADP
easat-6274	335	21	)	)	PUNCT
easat-6274	335	22	license	license	NOUN
easat-6274	335	23	(	(	PUNCT
easat-6274	335	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-6274	335	25	)	)	PUNCT
easat-6274	335	26	.	.	PUNCT
easat-6274	336	1	reference	reference	NOUN
easat-6274	336	2	[	[	X
easat-6274	336	3	1	1	NUM
easat-6274	336	4	]	]	X
easat-6274	336	5	c.	c.	PROPN
easat-6274	336	6	fuchs	fuchs	PROPN
easat-6274	336	7	,	,	PUNCT
easat-6274	336	8	social	social	ADJ
easat-6274	336	9	media	medium	NOUN
easat-6274	336	10	:	:	PUNCT
easat-6274	336	11	a	a	DET
easat-6274	336	12	critical	critical	ADJ
easat-6274	336	13	introduction	introduction	NOUN
easat-6274	336	14	.	.	PUNCT
easat-6274	337	1	london	london	PROPN
easat-6274	337	2	:	:	PUNCT
easat-6274	337	3	sage	sage	NOUN
easat-6274	337	4	publications	publication	NOUN
easat-6274	337	5	ltd	ltd	PROPN
easat-6274	337	6	,	,	PUNCT
easat-6274	337	7	2021	2021	NUM
easat-6274	337	8	.	.	PUNCT
easat-6274	338	1	[	[	X
easat-6274	338	2	2	2	NUM
easat-6274	338	3	]	]	X
easat-6274	338	4	r.	r.	NOUN
easat-6274	338	5	effing	effing	NOUN
easat-6274	338	6	and	and	CCONJ
easat-6274	338	7	t.	t.	PROPN
easat-6274	338	8	a.	a.	PROPN
easat-6274	338	9	spil	spil	PROPN
easat-6274	338	10	,	,	PUNCT
easat-6274	338	11	"	"	PUNCT
easat-6274	338	12	the	the	DET
easat-6274	338	13	social	social	ADJ
easat-6274	338	14	strategy	strategy	NOUN
easat-6274	338	15	cone	cone	NOUN
easat-6274	338	16	:	:	PUNCT
easat-6274	338	17	towards	towards	ADP
easat-6274	338	18	a	a	DET
easat-6274	338	19	framework	framework	NOUN
easat-6274	338	20	for	for	ADP
easat-6274	338	21	evaluating	evaluate	VERB
easat-6274	338	22	social	social	ADJ
easat-6274	338	23	media	medium	NOUN
easat-6274	338	24	strategies	strategy	NOUN
easat-6274	338	25	,	,	PUNCT
easat-6274	338	26	"	"	PUNCT
easat-6274	338	27	international	international	ADJ
easat-6274	338	28	journal	journal	NOUN
easat-6274	338	29	of	of	ADP
easat-6274	338	30	information	information	NOUN
easat-6274	338	31	management	management	NOUN
easat-6274	338	32	,	,	PUNCT
easat-6274	338	33	vol	vol	NOUN
easat-6274	338	34	.	.	PROPN
easat-6274	338	35	36	36	NUM
easat-6274	338	36	,	,	PUNCT
easat-6274	338	37	no	no	INTJ
easat-6274	338	38	.	.	NOUN
easat-6274	338	39	1	1	NUM
easat-6274	338	40	,	,	PUNCT
easat-6274	338	41	pp	pp	ADJ
easat-6274	338	42	.	.	PUNCT
easat-6274	338	43	1	1	NUM
easat-6274	338	44	-	-	SYM
easat-6274	338	45	8	8	NUM
easat-6274	338	46	,	,	PUNCT
easat-6274	338	47	2016	2016	NUM
easat-6274	338	48	.	.	PUNCT
easat-6274	339	1	https://doi.org/10.1016/j.ijinfomgt.2015.08.003	https://doi.org/10.1016/j.ijinfomgt.2015.08.003	PROPN
easat-6274	339	2	[	[	X
easat-6274	339	3	3	3	X
easat-6274	339	4	]	]	X
easat-6274	339	5	r.	r.	PROPN
easat-6274	339	6	perez	perez	PROPN
easat-6274	339	7	-	-	PUNCT
easat-6274	339	8	vega	vega	PROPN
easat-6274	339	9	,	,	PUNCT
easat-6274	339	10	p.	p.	PROPN
easat-6274	339	11	hopkinson	hopkinson	PROPN
easat-6274	339	12	,	,	PUNCT
easat-6274	339	13	a.	a.	NOUN
easat-6274	339	14	singhal	singhal	PROPN
easat-6274	339	15	,	,	PUNCT
easat-6274	339	16	and	and	CCONJ
easat-6274	339	17	m.	m.	NOUN
easat-6274	339	18	m.	m.	PROPN
easat-6274	339	19	mariani	mariani	PROPN
easat-6274	339	20	,	,	PUNCT
easat-6274	339	21	"	"	PUNCT
easat-6274	339	22	from	from	ADP
easat-6274	339	23	crm	crm	PROPN
easat-6274	339	24	to	to	ADP
easat-6274	339	25	social	social	PROPN
easat-6274	339	26	crm	crm	PROPN
easat-6274	339	27	:	:	PUNCT
easat-6274	339	28	a	a	DET
easat-6274	339	29	bibliometric	bibliometric	ADJ
easat-6274	339	30	review	review	NOUN
easat-6274	339	31	and	and	CCONJ
easat-6274	339	32	research	research	NOUN
easat-6274	339	33	agenda	agenda	NOUN
easat-6274	339	34	for	for	ADP
easat-6274	339	35	consumer	consumer	NOUN
easat-6274	339	36	research	research	NOUN
easat-6274	339	37	,	,	PUNCT
easat-6274	339	38	"	"	PUNCT
easat-6274	339	39	journal	journal	NOUN
easat-6274	339	40	of	of	ADP
easat-6274	339	41	business	business	NOUN
easat-6274	339	42	research	research	NOUN
easat-6274	339	43	,	,	PUNCT
easat-6274	339	44	vol	vol	NOUN
easat-6274	339	45	.	.	PROPN
easat-6274	339	46	151	151	NUM
easat-6274	339	47	,	,	PUNCT
easat-6274	339	48	pp	pp	ADJ
easat-6274	339	49	.	.	PUNCT
easat-6274	340	1	1	1	NUM
easat-6274	340	2	-	-	SYM
easat-6274	340	3	16	16	NUM
easat-6274	340	4	,	,	PUNCT
easat-6274	340	5	2022	2022	NUM
easat-6274	340	6	.	.	PUNCT
easat-6274	341	1	https://doi.org/10.1016/j.jbusres.2022.04.008	https://doi.org/10.1016/j.jbusres.2022.04.008	NOUN
easat-6274	341	2	[	[	X
easat-6274	341	3	4	4	X
easat-6274	341	4	]	]	PUNCT
easat-6274	341	5	s.	s.	PROPN
easat-6274	341	6	yasiukovich	yasiukovich	PROPN
easat-6274	341	7	and	and	CCONJ
easat-6274	341	8	m.	m.	NOUN
easat-6274	341	9	haddara	haddara	PROPN
easat-6274	341	10	,	,	PUNCT
easat-6274	341	11	"	"	PUNCT
easat-6274	341	12	social	social	ADJ
easat-6274	341	13	crm	crm	NOUN
easat-6274	341	14	in	in	ADP
easat-6274	341	15	smes	sme	NOUN
easat-6274	341	16	:	:	PUNCT
easat-6274	341	17	a	a	DET
easat-6274	341	18	systematic	systematic	ADJ
easat-6274	341	19	literature	literature	NOUN
easat-6274	341	20	review	review	NOUN
easat-6274	341	21	,	,	PUNCT
easat-6274	341	22	"	"	PUNCT
easat-6274	341	23	procedia	procedia	NOUN
easat-6274	341	24	computer	computer	NOUN
easat-6274	341	25	science	science	NOUN
easat-6274	341	26	,	,	PUNCT
easat-6274	341	27	vol	vol	NOUN
easat-6274	341	28	.	.	PROPN
easat-6274	342	1	181	181	NUM
easat-6274	342	2	,	,	PUNCT
easat-6274	342	3	pp	pp	ADJ
easat-6274	342	4	.	.	PUNCT
easat-6274	343	1	535	535	NUM
easat-6274	343	2	-	-	SYM
easat-6274	343	3	544	544	NUM
easat-6274	343	4	,	,	PUNCT
easat-6274	343	5	2021	2021	NUM
easat-6274	343	6	.	.	PUNCT
easat-6274	344	1	https://doi.org/10.1016/j.procs.2021.01.227	https://doi.org/10.1016/j.procs.2021.01.227	PROPN
easat-6274	344	2	[	[	X
easat-6274	344	3	5	5	NUM
easat-6274	344	4	]	]	PUNCT
easat-6274	344	5	p.	p.	PROPN
easat-6274	344	6	harrigan	harrigan	PROPN
easat-6274	344	7	,	,	PUNCT
easat-6274	344	8	m.	m.	PROPN
easat-6274	344	9	p.	p.	PROPN
easat-6274	344	10	miles	mile	NOUN
easat-6274	344	11	,	,	PUNCT
easat-6274	344	12	y.	y.	PROPN
easat-6274	344	13	fang	fang	PROPN
easat-6274	344	14	,	,	PUNCT
easat-6274	344	15	and	and	CCONJ
easat-6274	344	16	s.	s.	PROPN
easat-6274	344	17	k.	k.	PROPN
easat-6274	344	18	roy	roy	PROPN
easat-6274	344	19	,	,	PUNCT
easat-6274	344	20	"	"	PUNCT
easat-6274	344	21	the	the	DET
easat-6274	344	22	role	role	NOUN
easat-6274	344	23	of	of	ADP
easat-6274	344	24	social	social	ADJ
easat-6274	344	25	media	medium	NOUN
easat-6274	344	26	in	in	ADP
easat-6274	344	27	the	the	DET
easat-6274	344	28	engagement	engagement	NOUN
easat-6274	344	29	and	and	CCONJ
easat-6274	344	30	information	information	NOUN
easat-6274	344	31	processes	process	NOUN
easat-6274	344	32	of	of	ADP
easat-6274	344	33	social	social	ADJ
easat-6274	344	34	crm	crm	PROPN
easat-6274	344	35	,	,	PUNCT
easat-6274	344	36	"	"	PUNCT
easat-6274	344	37	international	international	ADJ
easat-6274	344	38	journal	journal	NOUN
easat-6274	344	39	of	of	ADP
easat-6274	344	40	information	information	NOUN
easat-6274	344	41	management	management	NOUN
easat-6274	344	42	,	,	PUNCT
easat-6274	344	43	vol	vol	NOUN
easat-6274	344	44	.	.	PROPN
easat-6274	344	45	54	54	NUM
easat-6274	344	46	,	,	PUNCT
easat-6274	344	47	p.	p.	NOUN
easat-6274	344	48	102151	102151	NUM
easat-6274	344	49	,	,	PUNCT
easat-6274	344	50	2020	2020	NUM
easat-6274	344	51	.	.	PUNCT
easat-6274	345	1	https://doi.org/10.1016/j.ijinfomgt.2020.102151	https://doi.org/10.1016/j.ijinfomgt.2020.102151	NOUN
easat-6274	346	1	[	[	X
easat-6274	346	2	6	6	NUM
easat-6274	346	3	]	]	PUNCT
easat-6274	346	4	m.	m.	NOUN
easat-6274	346	5	tadros	tadro	NOUN
easat-6274	346	6	,	,	PUNCT
easat-6274	346	7	a	a	DET
easat-6274	346	8	social	social	ADJ
easat-6274	346	9	media	medium	NOUN
easat-6274	346	10	approach	approach	NOUN
easat-6274	346	11	to	to	ADP
easat-6274	346	12	higher	high	ADJ
easat-6274	346	13	education	education	NOUN
easat-6274	346	14	(	(	PUNCT
easat-6274	346	15	educating	educate	VERB
easat-6274	346	16	educators	educator	NOUN
easat-6274	346	17	with	with	ADP
easat-6274	346	18	social	social	ADJ
easat-6274	346	19	media	medium	NOUN
easat-6274	346	20	)	)	PUNCT
easat-6274	346	21	.	.	PUNCT
easat-6274	347	1	leeds	leed	NOUN
easat-6274	347	2	:	:	PUNCT
easat-6274	347	3	emerald	emerald	PROPN
easat-6274	347	4	group	group	PROPN
easat-6274	347	5	publishing	publishing	PROPN
easat-6274	347	6	limited	limit	VERB
easat-6274	347	7	,	,	PUNCT
easat-6274	347	8	2011	2011	NUM
easat-6274	347	9	.	.	PUNCT
easat-6274	348	1	[	[	X
easat-6274	348	2	7	7	NUM
easat-6274	348	3	]	]	PUNCT
easat-6274	348	4	a.	a.	NOUN
easat-6274	348	5	m.	m.	NOUN
easat-6274	348	6	kaplan	kaplan	PROPN
easat-6274	348	7	and	and	CCONJ
easat-6274	348	8	m.	m.	NOUN
easat-6274	348	9	haenlein	haenlein	ADV
easat-6274	348	10	,	,	PUNCT
easat-6274	348	11	"	"	PUNCT
easat-6274	348	12	users	user	NOUN
easat-6274	348	13	of	of	ADP
easat-6274	348	14	the	the	DET
easat-6274	348	15	world	world	NOUN
easat-6274	348	16	,	,	PUNCT
easat-6274	348	17	unite	unite	NOUN
easat-6274	348	18	!	!	PUNCT
easat-6274	349	1	the	the	DET
easat-6274	349	2	challenges	challenge	NOUN
easat-6274	349	3	and	and	CCONJ
easat-6274	349	4	opportunities	opportunity	NOUN
easat-6274	349	5	of	of	ADP
easat-6274	349	6	social	social	ADJ
easat-6274	349	7	media	medium	NOUN
easat-6274	349	8	,	,	PUNCT
easat-6274	349	9	"	"	PUNCT
easat-6274	349	10	business	business	NOUN
easat-6274	349	11	horizons	horizon	NOUN
easat-6274	349	12	,	,	PUNCT
easat-6274	349	13	vol	vol	NOUN
easat-6274	349	14	.	.	PROPN
easat-6274	349	15	53	53	NUM
easat-6274	349	16	,	,	PUNCT
easat-6274	349	17	no	no	INTJ
easat-6274	349	18	.	.	NOUN
easat-6274	349	19	1	1	NUM
easat-6274	349	20	,	,	PUNCT
easat-6274	349	21	pp	pp	ADJ
easat-6274	349	22	.	.	PUNCT
easat-6274	349	23	59–68	59–68	NUM
easat-6274	349	24	,	,	PUNCT
easat-6274	349	25	2010	2010	NUM
easat-6274	349	26	.	.	PUNCT
easat-6274	350	1	https://doi.org/10.1016/j.bushor.2009.09.003	https://doi.org/10.1016/j.bushor.2009.09.003	NOUN
easat-6274	350	2	[	[	X
easat-6274	350	3	8	8	NUM
easat-6274	350	4	]	]	PUNCT
easat-6274	350	5	j.	j.	PROPN
easat-6274	350	6	h.	h.	PROPN
easat-6274	350	7	kietzmann	kietzmann	PROPN
easat-6274	350	8	,	,	PUNCT
easat-6274	350	9	k.	k.	PROPN
easat-6274	350	10	hermkens	hermkens	PROPN
easat-6274	350	11	,	,	PUNCT
easat-6274	350	12	i.	i.	PROPN
easat-6274	350	13	p.	p.	PROPN
easat-6274	350	14	mccarthy	mccarthy	PROPN
easat-6274	350	15	,	,	PUNCT
easat-6274	350	16	and	and	CCONJ
easat-6274	350	17	b.	b.	PROPN
easat-6274	350	18	s.	s.	PROPN
easat-6274	350	19	silvestre	silvestre	PROPN
easat-6274	350	20	,	,	PUNCT
easat-6274	350	21	"	"	PUNCT
easat-6274	350	22	social	social	ADJ
easat-6274	350	23	media	medium	NOUN
easat-6274	350	24	?	?	PUNCT
easat-6274	351	1	get	get	VERB
easat-6274	351	2	serious	serious	ADJ
easat-6274	351	3	!	!	PUNCT
easat-6274	352	1	understanding	understand	VERB
easat-6274	352	2	the	the	DET
easat-6274	352	3	functional	functional	ADJ
easat-6274	352	4	building	building	NOUN
easat-6274	352	5	blocks	block	NOUN
easat-6274	352	6	of	of	ADP
easat-6274	352	7	social	social	ADJ
easat-6274	352	8	media	medium	NOUN
easat-6274	352	9	,	,	PUNCT
easat-6274	352	10	"	"	PUNCT
easat-6274	352	11	business	business	NOUN
easat-6274	352	12	horizons	horizon	NOUN
easat-6274	352	13	,	,	PUNCT
easat-6274	352	14	vol	vol	NOUN
easat-6274	352	15	.	.	PROPN
easat-6274	353	1	54	54	NUM
easat-6274	353	2	,	,	PUNCT
easat-6274	353	3	no	no	INTJ
easat-6274	353	4	.	.	NOUN
easat-6274	353	5	3	3	NUM
easat-6274	353	6	,	,	PUNCT
easat-6274	353	7	pp	pp	ADJ
easat-6274	353	8	.	.	PUNCT
easat-6274	354	1	241	241	NUM
easat-6274	354	2	-	-	SYM
easat-6274	354	3	251	251	NUM
easat-6274	354	4	,	,	PUNCT
easat-6274	354	5	2011	2011	NUM
easat-6274	354	6	.	.	PUNCT
easat-6274	355	1	https://doi.org/10.1016/j.bushor.2011.01.005	https://doi.org/10.1016/j.bushor.2011.01.005	PROPN
easat-6274	356	1	[	[	X
easat-6274	356	2	9	9	NUM
easat-6274	356	3	]	]	PUNCT
easat-6274	356	4	k.	k.	PROPN
easat-6274	356	5	werder	werder	PROPN
easat-6274	356	6	,	,	PUNCT
easat-6274	356	7	r.	r.	PROPN
easat-6274	356	8	w.	w.	PROPN
easat-6274	356	9	helms	helms	PROPN
easat-6274	356	10	,	,	PUNCT
easat-6274	356	11	and	and	CCONJ
easat-6274	356	12	s.	s.	PROPN
easat-6274	356	13	jansen	jansen	PROPN
easat-6274	356	14	,	,	PUNCT
easat-6274	356	15	"	"	PUNCT
easat-6274	356	16	social	social	ADJ
easat-6274	356	17	media	medium	NOUN
easat-6274	356	18	for	for	ADP
easat-6274	356	19	success	success	NOUN
easat-6274	356	20	:	:	PUNCT
easat-6274	356	21	a	a	DET
easat-6274	356	22	strategic	strategic	ADJ
easat-6274	356	23	framework	framework	NOUN
easat-6274	356	24	,	,	PUNCT
easat-6274	356	25	"	"	PUNCT
easat-6274	356	26	in	in	ADP
easat-6274	356	27	roceedings	roceeding	NOUN
easat-6274	356	28	of	of	ADP
easat-6274	356	29	the	the	DET
easat-6274	356	30	2014	2014	NUM
easat-6274	356	31	ieee	ieee	NOUN
easat-6274	356	32	16th	16th	ADJ
easat-6274	356	33	conference	conference	NOUN
easat-6274	356	34	on	on	ADP
easat-6274	356	35	business	business	NOUN
easat-6274	356	36	informatics	informatic	NOUN
easat-6274	356	37	(	(	PUNCT
easat-6274	356	38	cbi	cbi	PROPN
easat-6274	356	39	)	)	PUNCT
easat-6274	356	40	.	.	PUNCT
easat-6274	357	1	https://doi.org/10.1109/cbi.2014.27	https://doi.org/10.1109/cbi.2014.27	PROPN
easat-6274	357	2	,	,	PUNCT
easat-6274	357	3	2014	2014	NUM
easat-6274	357	4	.	.	PUNCT
easat-6274	358	1	[	[	X
easat-6274	358	2	10	10	NUM
easat-6274	358	3	]	]	PUNCT
easat-6274	358	4	j.	j.	PROPN
easat-6274	358	5	a.	a.	PROPN
easat-6274	358	6	obar	obar	PROPN
easat-6274	358	7	and	and	CCONJ
easat-6274	358	8	s.	s.	PROPN
easat-6274	358	9	s.	s.	PROPN
easat-6274	358	10	wildman	wildman	PROPN
easat-6274	358	11	,	,	PUNCT
easat-6274	358	12	"	"	PUNCT
easat-6274	358	13	social	social	ADJ
easat-6274	358	14	media	medium	NOUN
easat-6274	358	15	definition	definition	NOUN
easat-6274	358	16	and	and	CCONJ
easat-6274	358	17	the	the	DET
easat-6274	358	18	governance	governance	NOUN
easat-6274	358	19	challenge	challenge	NOUN
easat-6274	358	20	:	:	PUNCT
easat-6274	358	21	an	an	DET
easat-6274	358	22	introduction	introduction	NOUN
easat-6274	358	23	to	to	ADP
easat-6274	358	24	the	the	DET
easat-6274	358	25	special	special	ADJ
easat-6274	358	26	issue	issue	NOUN
easat-6274	358	27	,	,	PUNCT
easat-6274	358	28	"	"	PUNCT
easat-6274	358	29	telecommunications	telecommunications	NOUN
easat-6274	358	30	policy	policy	NOUN
easat-6274	358	31	,	,	PUNCT
easat-6274	358	32	vol	vol	NOUN
easat-6274	358	33	.	.	PROPN
easat-6274	358	34	39	39	NUM
easat-6274	358	35	,	,	PUNCT
easat-6274	358	36	no	no	INTJ
easat-6274	358	37	.	.	NOUN
easat-6274	358	38	9	9	NUM
easat-6274	358	39	,	,	PUNCT
easat-6274	358	40	pp	pp	ADJ
easat-6274	358	41	.	.	PUNCT
easat-6274	359	1	745	745	NUM
easat-6274	359	2	-	-	SYM
easat-6274	359	3	750	750	NUM
easat-6274	359	4	,	,	PUNCT
easat-6274	359	5	2015	2015	NUM
easat-6274	359	6	.	.	PUNCT
easat-6274	360	1	[	[	X
easat-6274	360	2	11	11	NUM
easat-6274	360	3	]	]	X
easat-6274	360	4	n.	n.	NOUN
easat-6274	360	5	hajli	hajli	PROPN
easat-6274	360	6	,	,	PUNCT
easat-6274	360	7	"	"	PUNCT
easat-6274	360	8	a	a	DET
easat-6274	360	9	study	study	NOUN
easat-6274	360	10	of	of	ADP
easat-6274	360	11	the	the	DET
easat-6274	360	12	impact	impact	NOUN
easat-6274	360	13	of	of	ADP
easat-6274	360	14	social	social	ADJ
easat-6274	360	15	media	medium	NOUN
easat-6274	360	16	on	on	ADP
easat-6274	360	17	consumers	consumer	NOUN
easat-6274	360	18	,	,	PUNCT
easat-6274	360	19	"	"	PUNCT
easat-6274	360	20	international	international	ADJ
easat-6274	360	21	journal	journal	NOUN
easat-6274	360	22	of	of	ADP
easat-6274	360	23	market	market	NOUN
easat-6274	360	24	research	research	NOUN
easat-6274	360	25	,	,	PUNCT
easat-6274	360	26	vol	vol	NOUN
easat-6274	360	27	.	.	PROPN
easat-6274	360	28	56	56	NUM
easat-6274	360	29	,	,	PUNCT
easat-6274	360	30	no	no	INTJ
easat-6274	360	31	.	.	NOUN
easat-6274	360	32	6	6	NUM
easat-6274	360	33	,	,	PUNCT
easat-6274	360	34	pp	pp	ADJ
easat-6274	360	35	.	.	PUNCT
easat-6274	361	1	1	1	NUM
easat-6274	361	2	-	-	SYM
easat-6274	361	3	15	15	NUM
easat-6274	361	4	,	,	PUNCT
easat-6274	361	5	2014	2014	NUM
easat-6274	361	6	.	.	PUNCT
easat-6274	362	1	https://doi.org/10.2501/ijmr-2014-070	https://doi.org/10.2501/ijmr-2014-070	PROPN
easat-6274	363	1	[	[	X
easat-6274	363	2	12	12	NUM
easat-6274	363	3	]	]	X
easat-6274	363	4	o.	o.	PROPN
easat-6274	363	5	maecker	maecker	PROPN
easat-6274	363	6	,	,	PUNCT
easat-6274	363	7	c.	c.	PROPN
easat-6274	363	8	barrot	barrot	PROPN
easat-6274	363	9	,	,	PUNCT
easat-6274	363	10	and	and	CCONJ
easat-6274	363	11	j.	j.	PROPN
easat-6274	363	12	u.	u.	PROPN
easat-6274	363	13	becker	becker	PROPN
easat-6274	363	14	,	,	PUNCT
easat-6274	363	15	"	"	PUNCT
easat-6274	363	16	the	the	DET
easat-6274	363	17	effect	effect	NOUN
easat-6274	363	18	of	of	ADP
easat-6274	363	19	social	social	ADJ
easat-6274	363	20	media	medium	NOUN
easat-6274	363	21	interactions	interaction	NOUN
easat-6274	363	22	on	on	ADP
easat-6274	363	23	,	,	PUNCT
easat-6274	363	24	"	"	PUNCT
easat-6274	363	25	healthcare	healthcare	NOUN
easat-6274	363	26	management	management	NOUN
easat-6274	363	27	,	,	PUNCT
easat-6274	363	28	vol	vol	NOUN
easat-6274	363	29	.	.	PROPN
easat-6274	363	30	9	9	NUM
easat-6274	363	31	,	,	PUNCT
easat-6274	363	32	no	no	INTJ
easat-6274	363	33	.	.	NOUN
easat-6274	363	34	1	1	NUM
easat-6274	363	35	,	,	PUNCT
easat-6274	363	36	pp	pp	ADJ
easat-6274	363	37	.	.	PUNCT
easat-6274	363	38	67	67	NUM
easat-6274	363	39	-	-	SYM
easat-6274	363	40	73	73	NUM
easat-6274	363	41	,	,	PUNCT
easat-6274	363	42	2016	2016	NUM
easat-6274	363	43	.	.	PUNCT
easat-6274	364	1	[	[	X
easat-6274	364	2	13	13	NUM
easat-6274	364	3	]	]	PUNCT
easat-6274	364	4	l.	l.	PROPN
easat-6274	364	5	thomas	thomas	PROPN
easat-6274	364	6	and	and	CCONJ
easat-6274	364	7	j.	j.	PROPN
easat-6274	364	8	m.	m.	PROPN
easat-6274	364	9	woodside	woodside	PROPN
easat-6274	364	10	,	,	PUNCT
easat-6274	364	11	"	"	PUNCT
easat-6274	364	12	social	social	ADJ
easat-6274	364	13	media	medium	NOUN
easat-6274	364	14	maturity	maturity	NOUN
easat-6274	364	15	model	model	NOUN
easat-6274	364	16	,	,	PUNCT
easat-6274	364	17	"	"	PUNCT
easat-6274	364	18	international	international	ADJ
easat-6274	364	19	journal	journal	NOUN
easat-6274	364	20	of	of	ADP
easat-6274	364	21	healthcare	healthcare	PROPN
easat-6274	364	22	management	management	PROPN
easat-6274	364	23	,	,	PUNCT
easat-6274	364	24	vol	vol	NOUN
easat-6274	364	25	.	.	PROPN
easat-6274	364	26	9	9	NUM
easat-6274	364	27	,	,	PUNCT
easat-6274	364	28	no	no	INTJ
easat-6274	364	29	.	.	NOUN
easat-6274	364	30	1	1	NUM
easat-6274	364	31	,	,	PUNCT
easat-6274	364	32	pp	pp	ADJ
easat-6274	364	33	.	.	PUNCT
easat-6274	365	1	67	67	NUM
easat-6274	365	2	-	-	SYM
easat-6274	365	3	73	73	NUM
easat-6274	365	4	,	,	PUNCT
easat-6274	365	5	2016	2016	NUM
easat-6274	365	6	.	.	PUNCT
easat-6274	366	1	[	[	X
easat-6274	366	2	14	14	NUM
easat-6274	366	3	]	]	PUNCT
easat-6274	366	4	a.	a.	NOUN
easat-6274	366	5	mislove	mislove	NOUN
easat-6274	366	6	,	,	PUNCT
easat-6274	366	7	m.	m.	NOUN
easat-6274	366	8	marcon	marcon	PROPN
easat-6274	366	9	,	,	PUNCT
easat-6274	366	10	k.	k.	PROPN
easat-6274	366	11	p.	p.	PROPN
easat-6274	366	12	gummadi	gummadi	NOUN
easat-6274	366	13	,	,	PUNCT
easat-6274	366	14	p.	p.	NOUN
easat-6274	366	15	druschel	druschel	PROPN
easat-6274	366	16	,	,	PUNCT
easat-6274	366	17	and	and	CCONJ
easat-6274	366	18	b.	b.	PROPN
easat-6274	366	19	bhattacharjee	bhattacharjee	PROPN
easat-6274	366	20	,	,	PUNCT
easat-6274	366	21	"	"	PUNCT
easat-6274	366	22	measurement	measurement	NOUN
easat-6274	366	23	and	and	CCONJ
easat-6274	366	24	analysis	analysis	NOUN
easat-6274	366	25	of	of	ADP
easat-6274	366	26	online	online	ADJ
easat-6274	366	27	social	social	ADJ
easat-6274	366	28	networks	network	NOUN
easat-6274	366	29	,	,	PUNCT
easat-6274	366	30	"	"	PUNCT
easat-6274	366	31	in	in	ADP
easat-6274	366	32	proceedings	proceeding	NOUN
easat-6274	366	33	of	of	ADP
easat-6274	366	34	the	the	DET
easat-6274	366	35	7th	7th	ADJ
easat-6274	366	36	acm	acm	PROPN
easat-6274	366	37	sigcomm	sigcomm	PROPN
easat-6274	366	38	conference	conference	NOUN
easat-6274	366	39	on	on	ADP
easat-6274	366	40	internet	internet	NOUN
easat-6274	366	41	measurement	measurement	NOUN
easat-6274	366	42	.	.	PUNCT
easat-6274	367	1	acm	acm	PROPN
easat-6274	367	2	,	,	PUNCT
easat-6274	367	3	2007	2007	NUM
easat-6274	367	4	,	,	PUNCT
easat-6274	367	5	pp	pp	ADJ
easat-6274	367	6	.	.	PUNCT
easat-6274	368	1	29–42	29–42	NUM
easat-6274	368	2	)	)	PUNCT
easat-6274	368	3	.	.	PUNCT
easat-6274	369	1	[	[	X
easat-6274	369	2	15	15	NUM
easat-6274	369	3	]	]	X
easat-6274	369	4	l.	l.	PROPN
easat-6274	369	5	razmerita	razmerita	PROPN
easat-6274	369	6	,	,	PUNCT
easat-6274	369	7	k.	k.	PROPN
easat-6274	369	8	kirchner	kirchner	PROPN
easat-6274	369	9	,	,	PUNCT
easat-6274	369	10	and	and	CCONJ
easat-6274	369	11	t.	t.	PROPN
easat-6274	369	12	nabeth	nabeth	PROPN
easat-6274	369	13	,	,	PUNCT
easat-6274	369	14	"	"	PUNCT
easat-6274	369	15	social	social	ADJ
easat-6274	369	16	media	medium	NOUN
easat-6274	369	17	in	in	ADP
easat-6274	369	18	organizations	organization	NOUN
easat-6274	369	19	:	:	PUNCT
easat-6274	369	20	leveraging	leverage	VERB
easat-6274	369	21	personal	personal	ADJ
easat-6274	369	22	and	and	CCONJ
easat-6274	369	23	collective	collective	ADJ
easat-6274	369	24	knowledge	knowledge	NOUN
easat-6274	369	25	processes	process	NOUN
easat-6274	369	26	,	,	PUNCT
easat-6274	369	27	"	"	PUNCT
easat-6274	369	28	journal	journal	NOUN
easat-6274	369	29	of	of	ADP
easat-6274	369	30	organizational	organizational	ADJ
easat-6274	369	31	computing	computing	NOUN
easat-6274	369	32	and	and	CCONJ
easat-6274	369	33	electronic	electronic	ADJ
easat-6274	369	34	commerce	commerce	NOUN
easat-6274	369	35	,	,	PUNCT
easat-6274	369	36	vol	vol	NOUN
easat-6274	369	37	.	.	PROPN
easat-6274	369	38	24	24	NUM
easat-6274	369	39	,	,	PUNCT
easat-6274	369	40	no	no	INTJ
easat-6274	369	41	.	.	NOUN
easat-6274	369	42	1	1	NUM
easat-6274	369	43	,	,	PUNCT
easat-6274	369	44	pp	pp	ADJ
easat-6274	369	45	.	.	PUNCT
easat-6274	370	1	74	74	NUM
easat-6274	370	2	-	-	SYM
easat-6274	370	3	93	93	NUM
easat-6274	370	4	,	,	PUNCT
easat-6274	370	5	2014	2014	NUM
easat-6274	370	6	.	.	PUNCT
easat-6274	370	7	https://doi.org/10.1080/10919392.2014.889367	https://doi.org/10.1080/10919392.2014.889367	X
easat-6274	371	1	[	[	X
easat-6274	371	2	16	16	NUM
easat-6274	371	3	]	]	X
easat-6274	371	4	w.	w.	PROPN
easat-6274	371	5	he	he	PROPN
easat-6274	371	6	,	,	PUNCT
easat-6274	371	7	x.	x.	PROPN
easat-6274	371	8	tian	tian	PROPN
easat-6274	371	9	,	,	PUNCT
easat-6274	371	10	y.	y.	PROPN
easat-6274	371	11	chen	chen	PROPN
easat-6274	371	12	,	,	PUNCT
easat-6274	371	13	and	and	CCONJ
easat-6274	371	14	d.	d.	PROPN
easat-6274	371	15	chong	chong	PROPN
easat-6274	371	16	,	,	PUNCT
easat-6274	371	17	"	"	PUNCT
easat-6274	371	18	actionable	actionable	ADJ
easat-6274	371	19	social	social	ADJ
easat-6274	371	20	media	medium	NOUN
easat-6274	371	21	competitive	competitive	ADJ
easat-6274	371	22	analytics	analytic	NOUN
easat-6274	371	23	for	for	ADP
easat-6274	371	24	understanding	understand	VERB
easat-6274	371	25	customer	customer	NOUN
easat-6274	371	26	experiences	experience	NOUN
easat-6274	371	27	,	,	PUNCT
easat-6274	371	28	"	"	PUNCT
easat-6274	371	29	journal	journal	NOUN
easat-6274	371	30	of	of	ADP
easat-6274	371	31	computer	computer	NOUN
easat-6274	371	32	information	information	NOUN
easat-6274	371	33	systems	system	NOUN
easat-6274	371	34	,	,	PUNCT
easat-6274	371	35	vol	vol	NOUN
easat-6274	371	36	.	.	PROPN
easat-6274	371	37	56	56	NUM
easat-6274	371	38	,	,	PUNCT
easat-6274	371	39	no	no	INTJ
easat-6274	371	40	.	.	NOUN
easat-6274	371	41	2	2	NUM
easat-6274	371	42	,	,	PUNCT
easat-6274	371	43	pp	pp	ADJ
easat-6274	371	44	.	.	PUNCT
easat-6274	371	45	145	145	NUM
easat-6274	371	46	-	-	SYM
easat-6274	371	47	155	155	NUM
easat-6274	371	48	,	,	PUNCT
easat-6274	371	49	2016	2016	NUM
easat-6274	371	50	.	.	PUNCT
easat-6274	371	51	https://doi.org/10.1080/08874417.2016.1164008	https://doi.org/10.1080/08874417.2016.1164008	VERB
easat-6274	372	1	[	[	X
easat-6274	372	2	17	17	NUM
easat-6274	372	3	]	]	PUNCT
easat-6274	372	4	a.	a.	NOUN
easat-6274	372	5	bhimani	bhimani	PROPN
easat-6274	372	6	,	,	PUNCT
easat-6274	372	7	a.-l	a.-l	PROPN
easat-6274	372	8	.	.	PUNCT
easat-6274	373	1	mention	mention	VERB
easat-6274	373	2	,	,	PUNCT
easat-6274	373	3	and	and	CCONJ
easat-6274	373	4	p.-j	p.-j	NOUN
easat-6274	373	5	.	.	PUNCT
easat-6274	374	1	barlatier	barlatier	ADV
easat-6274	374	2	,	,	PUNCT
easat-6274	374	3	"	"	PUNCT
easat-6274	374	4	social	social	ADJ
easat-6274	374	5	media	medium	NOUN
easat-6274	374	6	and	and	CCONJ
easat-6274	374	7	innovation	innovation	NOUN
easat-6274	374	8	:	:	PUNCT
easat-6274	374	9	a	a	DET
easat-6274	374	10	systematic	systematic	ADJ
easat-6274	374	11	literature	literature	NOUN
easat-6274	374	12	review	review	NOUN
easat-6274	374	13	and	and	CCONJ
easat-6274	374	14	research	research	NOUN
easat-6274	374	15	agenda	agenda	NOUN
easat-6274	374	16	,	,	PUNCT
easat-6274	374	17	"	"	PUNCT
easat-6274	374	18	technological	technological	ADJ
easat-6274	374	19	forecasting	forecasting	NOUN
easat-6274	374	20	and	and	CCONJ
easat-6274	374	21	social	social	ADJ
easat-6274	374	22	change	change	NOUN
easat-6274	374	23	,	,	PUNCT
easat-6274	374	24	vol	vol	NOUN
easat-6274	374	25	.	.	PUNCT
easat-6274	375	1	144	144	NUM
easat-6274	375	2	,	,	PUNCT
easat-6274	375	3	pp	pp	ADJ
easat-6274	375	4	.	.	PUNCT
easat-6274	376	1	251–269	251–269	NUM
easat-6274	376	2	,	,	PUNCT
easat-6274	376	3	2019	2019	NUM
easat-6274	376	4	.	.	PUNCT
easat-6274	377	1	https://doi.org/10.1016/j.techfore.2018.10.007	https://doi.org/10.1016/j.techfore.2018.10.007	VERB
easat-6274	378	1	[	[	X
easat-6274	378	2	18	18	NUM
easat-6274	378	3	]	]	PUNCT
easat-6274	378	4	a.	a.	PROPN
easat-6274	378	5	l.	l.	PROPN
easat-6274	378	6	parsons	parsons	PROPN
easat-6274	378	7	and	and	CCONJ
easat-6274	378	8	e.	e.	PROPN
easat-6274	378	9	lepkowska	lepkowska	PROPN
easat-6274	378	10	-	-	PUNCT
easat-6274	378	11	white	white	ADJ
easat-6274	378	12	,	,	PUNCT
easat-6274	378	13	"	"	PUNCT
easat-6274	378	14	social	social	ADJ
easat-6274	378	15	media	media	NOUN
easat-6274	378	16	marketing	marketing	NOUN
easat-6274	378	17	management	management	NOUN
easat-6274	378	18	:	:	PUNCT
easat-6274	378	19	a	a	DET
easat-6274	378	20	conceptual	conceptual	ADJ
easat-6274	378	21	framework	framework	NOUN
easat-6274	378	22	,	,	PUNCT
easat-6274	378	23	"	"	PUNCT
easat-6274	378	24	journal	journal	NOUN
easat-6274	378	25	of	of	ADP
easat-6274	378	26	internet	internet	PROPN
easat-6274	378	27	commerce	commerce	PROPN
easat-6274	378	28	,	,	PUNCT
easat-6274	378	29	vol	vol	NOUN
easat-6274	378	30	.	.	PROPN
easat-6274	378	31	17	17	NUM
easat-6274	378	32	,	,	PUNCT
easat-6274	378	33	no	no	INTJ
easat-6274	378	34	.	.	NOUN
easat-6274	378	35	2	2	NUM
easat-6274	378	36	,	,	PUNCT
easat-6274	378	37	pp	pp	ADJ
easat-6274	378	38	.	.	PUNCT
easat-6274	379	1	81	81	NUM
easat-6274	379	2	-	-	SYM
easat-6274	379	3	95	95	NUM
easat-6274	379	4	,	,	PUNCT
easat-6274	379	5	2018	2018	NUM
easat-6274	379	6	.	.	PUNCT
easat-6274	380	1	https://doi.org/10.1080/15332861.2018.1433910	https://doi.org/10.1080/15332861.2018.1433910	NOUN
easat-6274	381	1	[	[	X
easat-6274	381	2	19	19	NUM
easat-6274	381	3	]	]	PUNCT
easat-6274	381	4	r.	r.	PROPN
easat-6274	381	5	liu	liu	PROPN
easat-6274	381	6	and	and	CCONJ
easat-6274	381	7	a.	a.	PROPN
easat-6274	381	8	e.	e.	PROPN
easat-6274	381	9	kop	kop	PROPN
easat-6274	381	10	,	,	PUNCT
easat-6274	381	11	the	the	DET
easat-6274	381	12	usage	usage	NOUN
easat-6274	381	13	of	of	ADP
easat-6274	381	14	social	social	ADJ
easat-6274	381	15	media	medium	NOUN
easat-6274	381	16	in	in	ADP
easat-6274	381	17	new	new	ADJ
easat-6274	381	18	product	product	NOUN
easat-6274	381	19	development	development	NOUN
easat-6274	381	20	process	process	NOUN
easat-6274	381	21	:	:	PUNCT
easat-6274	381	22	the	the	DET
easat-6274	381	23	benefits	benefit	NOUN
easat-6274	381	24	and	and	CCONJ
easat-6274	381	25	the	the	DET
easat-6274	381	26	challenges	challenge	NOUN
easat-6274	381	27	(	(	PUNCT
easat-6274	381	28	handbook	handbook	NOUN
easat-6274	381	29	of	of	ADP
easat-6274	381	30	research	research	NOUN
easat-6274	381	31	on	on	ADP
easat-6274	381	32	integrating	integrate	VERB
easat-6274	381	33	social	social	ADJ
easat-6274	381	34	media	medium	NOUN
easat-6274	381	35	into	into	ADP
easat-6274	381	36	strategic	strategic	ADJ
easat-6274	381	37	marketing	marketing	NOUN
easat-6274	381	38	)	)	PUNCT
easat-6274	381	39	.	.	PUNCT
easat-6274	382	1	hershey	hershey	PROPN
easat-6274	382	2	,	,	PUNCT
easat-6274	382	3	pa	pa	PROPN
easat-6274	382	4	:	:	PUNCT
easat-6274	382	5	igi	igi	PROPN
easat-6274	382	6	global	global	PROPN
easat-6274	382	7	,	,	PUNCT
easat-6274	382	8	2015	2015	NUM
easat-6274	382	9	,	,	PUNCT
easat-6274	382	10	pp	pp	ADJ
easat-6274	382	11	.	.	PUNCT
easat-6274	382	12	120139	120139	NUM
easat-6274	382	13	.	.	PUNCT
easat-6274	383	1	[	[	X
easat-6274	383	2	20	20	NUM
easat-6274	383	3	]	]	PUNCT
easat-6274	383	4	s.	s.	PROPN
easat-6274	383	5	wazed	waze	VERB
easat-6274	383	6	and	and	CCONJ
easat-6274	383	7	e.	e.	PROPN
easat-6274	383	8	s.	s.	PROPN
easat-6274	383	9	ng	ng	PROPN
easat-6274	383	10	,	,	PUNCT
easat-6274	383	11	"	"	PUNCT
easat-6274	383	12	college	college	NOUN
easat-6274	383	13	recruiting	recruiting	NOUN
easat-6274	383	14	using	use	VERB
easat-6274	383	15	social	social	ADJ
easat-6274	383	16	media	medium	NOUN
easat-6274	383	17	:	:	PUNCT
easat-6274	383	18	how	how	SCONJ
easat-6274	383	19	to	to	PART
easat-6274	383	20	increase	increase	VERB
easat-6274	383	21	applicant	applicant	ADJ
easat-6274	383	22	reach	reach	NOUN
easat-6274	383	23	and	and	CCONJ
easat-6274	383	24	reduce	reduce	VERB
easat-6274	383	25	recruiting	recruiting	NOUN
easat-6274	383	26	costs	cost	NOUN
easat-6274	383	27	,	,	PUNCT
easat-6274	383	28	"	"	PUNCT
easat-6274	383	29	strategic	strategic	ADJ
easat-6274	383	30	hr	hr	NOUN
easat-6274	383	31	review	review	NOUN
easat-6274	383	32	,	,	PUNCT
easat-6274	383	33	vol	vol	NOUN
easat-6274	383	34	.	.	PROPN
easat-6274	384	1	14	14	NUM
easat-6274	384	2	,	,	PUNCT
easat-6274	384	3	no	no	INTJ
easat-6274	384	4	.	.	NOUN
easat-6274	384	5	4	4	NUM
easat-6274	384	6	,	,	PUNCT
easat-6274	384	7	pp	pp	ADJ
easat-6274	384	8	.	.	PUNCT
easat-6274	385	1	135	135	NUM
easat-6274	385	2	-	-	SYM
easat-6274	385	3	141	141	NUM
easat-6274	385	4	,	,	PUNCT
easat-6274	385	5	2015	2015	NUM
easat-6274	385	6	.	.	PUNCT
easat-6274	386	1	https://doi.org/10.1108/shr-02-2015-0017	https://doi.org/10.1108/shr-02-2015-0017	PROPN
easat-6274	387	1	[	[	X
easat-6274	387	2	21	21	NUM
easat-6274	387	3	]	]	X
easat-6274	387	4	j.	j.	PROPN
easat-6274	387	5	m.	m.	PROPN
easat-6274	387	6	andzulis	andzulis	PROPN
easat-6274	387	7	,	,	PUNCT
easat-6274	387	8	n.	n.	PROPN
easat-6274	387	9	g.	g.	PROPN
easat-6274	387	10	panagopoulos	panagopoulos	PROPN
easat-6274	387	11	,	,	PUNCT
easat-6274	387	12	and	and	CCONJ
easat-6274	387	13	a.	a.	PROPN
easat-6274	387	14	rapp	rapp	PROPN
easat-6274	387	15	,	,	PUNCT
easat-6274	387	16	"	"	PUNCT
easat-6274	387	17	a	a	DET
easat-6274	387	18	review	review	NOUN
easat-6274	387	19	of	of	ADP
easat-6274	387	20	social	social	ADJ
easat-6274	387	21	media	medium	NOUN
easat-6274	387	22	and	and	CCONJ
easat-6274	387	23	implications	implication	NOUN
easat-6274	387	24	for	for	ADP
easat-6274	387	25	the	the	DET
easat-6274	387	26	sales	sale	NOUN
easat-6274	387	27	process	process	NOUN
easat-6274	387	28	,	,	PUNCT
easat-6274	387	29	"	"	PUNCT
easat-6274	387	30	journal	journal	NOUN
easat-6274	387	31	of	of	ADP
easat-6274	387	32	personal	personal	ADJ
easat-6274	387	33	selling	selling	NOUN
easat-6274	387	34	&	&	CCONJ
easat-6274	387	35	sales	sale	NOUN
easat-6274	387	36	management	management	NOUN
easat-6274	387	37	,	,	PUNCT
easat-6274	387	38	vol	vol	NOUN
easat-6274	387	39	.	.	PROPN
easat-6274	387	40	32	32	NUM
easat-6274	387	41	,	,	PUNCT
easat-6274	387	42	no	no	INTJ
easat-6274	387	43	.	.	NOUN
easat-6274	387	44	3	3	NUM
easat-6274	387	45	,	,	PUNCT
easat-6274	387	46	pp	pp	ADJ
easat-6274	387	47	.	.	PUNCT
easat-6274	388	1	305	305	NUM
easat-6274	388	2	-	-	SYM
easat-6274	388	3	316	316	NUM
easat-6274	388	4	,	,	PUNCT
easat-6274	388	5	2012	2012	NUM
easat-6274	388	6	.	.	PUNCT
easat-6274	389	1	https://doi.org/10.2753/pss08853134320307	https://doi.org/10.2753/pss08853134320307	PRON
easat-6274	389	2	[	[	X
easat-6274	389	3	22	22	NUM
easat-6274	389	4	]	]	PUNCT
easat-6274	389	5	l.	l.	PROPN
easat-6274	389	6	g.	g.	PROPN
easat-6274	389	7	tornatzky	tornatzky	PROPN
easat-6274	389	8	and	and	CCONJ
easat-6274	389	9	m.	m.	NOUN
easat-6274	389	10	fleischer	fleischer	PROPN
easat-6274	389	11	,	,	PUNCT
easat-6274	389	12	the	the	DET
easat-6274	389	13	processes	process	NOUN
easat-6274	389	14	of	of	ADP
easat-6274	389	15	technological	technological	ADJ
easat-6274	389	16	innovation	innovation	NOUN
easat-6274	389	17	.	.	PUNCT
easat-6274	390	1	lexington	lexington	PROPN
easat-6274	390	2	,	,	PUNCT
easat-6274	390	3	ma	ma	PROPN
easat-6274	390	4	:	:	PUNCT
easat-6274	390	5	lexington	lexington	PROPN
easat-6274	390	6	books	book	NOUN
easat-6274	390	7	,	,	PUNCT
easat-6274	390	8	1990	1990	NUM
easat-6274	390	9	.	.	PUNCT
easat-6274	391	1	[	[	X
easat-6274	391	2	23	23	NUM
easat-6274	391	3	]	]	PUNCT
easat-6274	391	4	j.	j.	PROPN
easat-6274	391	5	baker	baker	PROPN
easat-6274	391	6	,	,	PUNCT
easat-6274	391	7	"	"	PUNCT
easat-6274	391	8	the	the	DET
easat-6274	391	9	technology	technology	NOUN
easat-6274	391	10	–	–	PUNCT
easat-6274	391	11	organization	organization	NOUN
easat-6274	391	12	–	–	PUNCT
easat-6274	391	13	environment	environment	NOUN
easat-6274	391	14	framework	framework	NOUN
easat-6274	391	15	,	,	PUNCT
easat-6274	391	16	"	"	PUNCT
easat-6274	391	17	information	information	NOUN
easat-6274	391	18	systems	system	NOUN
easat-6274	391	19	theory	theory	NOUN
easat-6274	391	20	:	:	PUNCT
easat-6274	391	21	explaining	explain	VERB
easat-6274	391	22	and	and	CCONJ
easat-6274	391	23	predicting	predict	VERB
easat-6274	391	24	our	our	PRON
easat-6274	391	25	digital	digital	ADJ
easat-6274	391	26	society	society	NOUN
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easat-6274	391	28	vol	vol	NOUN
easat-6274	391	29	.	.	PROPN
easat-6274	391	30	1	1	NUM
easat-6274	391	31	,	,	PUNCT
easat-6274	391	32	pp	pp	ADJ
easat-6274	391	33	.	.	PUNCT
easat-6274	392	1	231	231	NUM
easat-6274	392	2	-	-	SYM
easat-6274	392	3	245	245	NUM
easat-6274	392	4	,	,	PUNCT
easat-6274	392	5	2011	2011	NUM
easat-6274	392	6	.	.	PUNCT
easat-6274	393	1	https://doi.org/10.1007/978-1-4419-6108-2_12	https://doi.org/10.1007/978-1-4419-6108-2_12	PROPN
easat-6274	393	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-6274	393	3	https://doi.org/10.1016/j.ijinfomgt.2015.08.003	https://doi.org/10.1016/j.ijinfomgt.2015.08.003	PROPN
easat-6274	393	4	https://doi.org/10.1016/j.jbusres.2022.04.008	https://doi.org/10.1016/j.jbusres.2022.04.008	PROPN
easat-6274	393	5	https://doi.org/10.1016/j.procs.2021.01.227	https://doi.org/10.1016/j.procs.2021.01.227	PROPN
easat-6274	393	6	https://doi.org/10.1016/j.ijinfomgt.2020.102151	https://doi.org/10.1016/j.ijinfomgt.2020.102151	PROPN
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easat-6274	393	8	https://doi.org/10.1016/j.bushor.2011.01.005	https://doi.org/10.1016/j.bushor.2011.01.005	PROPN
easat-6274	393	9	https://doi.org/10.1109/cbi.2014.27	https://doi.org/10.1109/cbi.2014.27	PROPN
easat-6274	393	10	https://doi.org/10.2501/ijmr-2014-070	https://doi.org/10.2501/ijmr-2014-070	X
easat-6274	393	11	https://doi.org/10.1080/10919392.2014.889367	https://doi.org/10.1080/10919392.2014.889367	PUNCT
easat-6274	394	1	https://doi.org/10.1080/08874417.2016.1164008	https://doi.org/10.1080/08874417.2016.1164008	PROPN
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easat-6274	394	3	https://doi.org/10.1080/15332861.2018.1433910	https://doi.org/10.1080/15332861.2018.1433910	NOUN
easat-6274	394	4	https://doi.org/10.1108/shr-02-2015-0017	https://doi.org/10.1108/shr-02-2015-0017	PROPN
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easat-6274	394	7	https://doi.org/10.1007/978-1-4419-6108-2_12	https://doi.org/10.1007/978-1-4419-6108-2_12	PROPN
easat-6274	394	8	1375	1375	NUM
easat-6274	394	9	edelweiss	edelweiss	PROPN
easat-6274	394	10	applied	apply	VERB
easat-6274	394	11	science	science	NOUN
easat-6274	394	12	and	and	CCONJ
easat-6274	394	13	technology	technology	NOUN
easat-6274	394	14	issn	issn	PROPN
easat-6274	394	15	:	:	PUNCT
easat-6274	394	16	2576	2576	NUM
easat-6274	394	17	-	-	SYM
easat-6274	394	18	8484	8484	NUM
easat-6274	394	19	vol	vol	NOUN
easat-6274	394	20	.	.	PROPN
easat-6274	395	1	9	9	NUM
easat-6274	395	2	,	,	PUNCT
easat-6274	395	3	no	no	INTJ
easat-6274	395	4	.	.	NOUN
easat-6274	396	1	4	4	NUM
easat-6274	396	2	:	:	SYM
easat-6274	396	3	1361	1361	NUM
easat-6274	396	4	-	-	SYM
easat-6274	396	5	1376	1376	NUM
easat-6274	396	6	,	,	PUNCT
easat-6274	396	7	2025	2025	NUM
easat-6274	396	8	doi	doi	NOUN
easat-6274	396	9	:	:	PUNCT
easat-6274	396	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	396	11	©	©	PROPN
easat-6274	396	12	2025	2025	NUM
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easat-6274	396	16	;	;	PUNCT
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easat-6274	396	18	learning	learning	NOUN
easat-6274	396	19	gate	gate	NOUN
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easat-6274	397	2	24	24	NUM
easat-6274	397	3	]	]	PUNCT
easat-6274	397	4	c.	c.	PROPN
easat-6274	397	5	newberry	newberry	PROPN
easat-6274	397	6	,	,	PUNCT
easat-6274	397	7	"	"	PUNCT
easat-6274	397	8	how	how	SCONJ
easat-6274	397	9	to	to	PART
easat-6274	397	10	create	create	VERB
easat-6274	397	11	a	a	DET
easat-6274	397	12	social	social	ADJ
easat-6274	397	13	media	medium	NOUN
easat-6274	397	14	strategy	strategy	NOUN
easat-6274	397	15	for	for	ADP
easat-6274	397	16	businesses	business	NOUN
easat-6274	397	17	.	.	PUNCT
easat-6274	398	1	hootsuite	hootsuite	PROPN
easat-6274	398	2	,	,	PUNCT
easat-6274	398	3	"	"	PUNCT
easat-6274	398	4	retrieved	retrieve	VERB
easat-6274	398	5	:	:	PUNCT
easat-6274	398	6	https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/	https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/	NOUN
easat-6274	398	7	,	,	PUNCT
easat-6274	398	8	2021	2021	NUM
easat-6274	398	9	.	.	PUNCT
easat-6274	399	1	[	[	X
easat-6274	399	2	25	25	NUM
easat-6274	399	3	]	]	X
easat-6274	399	4	r.	r.	PROPN
easat-6274	399	5	l.	l.	PROPN
easat-6274	399	6	briones	briones	PROPN
easat-6274	399	7	,	,	PUNCT
easat-6274	399	8	b.	b.	PROPN
easat-6274	399	9	kuch	kuch	PROPN
easat-6274	399	10	,	,	PUNCT
easat-6274	399	11	b.	b.	PROPN
easat-6274	399	12	f.	f.	PROPN
easat-6274	399	13	liu	liu	PROPN
easat-6274	399	14	,	,	PUNCT
easat-6274	399	15	and	and	CCONJ
easat-6274	399	16	y.	y.	PROPN
easat-6274	399	17	jin	jin	PROPN
easat-6274	399	18	,	,	PUNCT
easat-6274	399	19	"	"	PUNCT
easat-6274	399	20	keeping	keep	VERB
easat-6274	399	21	up	up	ADP
easat-6274	399	22	with	with	ADP
easat-6274	399	23	the	the	DET
easat-6274	399	24	digital	digital	ADJ
easat-6274	399	25	age	age	NOUN
easat-6274	399	26	:	:	PUNCT
easat-6274	399	27	how	how	SCONJ
easat-6274	399	28	the	the	DET
easat-6274	399	29	american	american	PROPN
easat-6274	399	30	red	red	PROPN
easat-6274	399	31	cross	cross	PROPN
easat-6274	399	32	uses	use	VERB
easat-6274	399	33	social	social	ADJ
easat-6274	399	34	media	medium	NOUN
easat-6274	399	35	to	to	PART
easat-6274	399	36	build	build	VERB
easat-6274	399	37	relationships	relationship	NOUN
easat-6274	399	38	,	,	PUNCT
easat-6274	399	39	"	"	PUNCT
easat-6274	399	40	public	public	ADJ
easat-6274	399	41	relations	relation	NOUN
easat-6274	399	42	review	review	NOUN
easat-6274	399	43	,	,	PUNCT
easat-6274	399	44	vol	vol	NOUN
easat-6274	399	45	.	.	PROPN
easat-6274	399	46	37	37	NUM
easat-6274	399	47	,	,	PUNCT
easat-6274	399	48	no	no	INTJ
easat-6274	399	49	.	.	NOUN
easat-6274	399	50	1	1	NUM
easat-6274	399	51	,	,	PUNCT
easat-6274	399	52	pp	pp	ADJ
easat-6274	399	53	.	.	PUNCT
easat-6274	400	1	37	37	NUM
easat-6274	400	2	-	-	SYM
easat-6274	400	3	43	43	NUM
easat-6274	400	4	,	,	PUNCT
easat-6274	400	5	2011	2011	NUM
easat-6274	400	6	.	.	PUNCT
easat-6274	401	1	https://doi.org/10.1016/j.pubrev.2010.12.006	https://doi.org/10.1016/j.pubrev.2010.12.006	PRON
easat-6274	401	2	[	[	X
easat-6274	401	3	26	26	NUM
easat-6274	401	4	]	]	PUNCT
easat-6274	401	5	a.	a.	NOUN
easat-6274	401	6	habibi	habibi	PROPN
easat-6274	401	7	,	,	PUNCT
easat-6274	401	8	a.	a.	NOUN
easat-6274	401	9	sarafrazi	sarafrazi	NOUN
easat-6274	401	10	,	,	PUNCT
easat-6274	401	11	and	and	CCONJ
easat-6274	401	12	s.	s.	PROPN
easat-6274	401	13	izadyar	izadyar	PROPN
easat-6274	401	14	,	,	PUNCT
easat-6274	401	15	"	"	PUNCT
easat-6274	401	16	delphi	delphi	ADJ
easat-6274	401	17	technique	technique	NOUN
easat-6274	401	18	theoretical	theoretical	ADJ
easat-6274	401	19	framework	framework	NOUN
easat-6274	401	20	in	in	ADP
easat-6274	401	21	qualitative	qualitative	ADJ
easat-6274	401	22	research	research	NOUN
easat-6274	401	23	,	,	PUNCT
easat-6274	401	24	"	"	PUNCT
easat-6274	401	25	the	the	DET
easat-6274	401	26	international	international	ADJ
easat-6274	401	27	journal	journal	NOUN
easat-6274	401	28	of	of	ADP
easat-6274	401	29	engineering	engineering	NOUN
easat-6274	401	30	and	and	CCONJ
easat-6274	401	31	science	science	NOUN
easat-6274	401	32	,	,	PUNCT
easat-6274	401	33	vol	vol	NOUN
easat-6274	401	34	.	.	PROPN
easat-6274	402	1	3	3	NUM
easat-6274	402	2	,	,	PUNCT
easat-6274	402	3	no	no	INTJ
easat-6274	402	4	.	.	NOUN
easat-6274	402	5	4	4	NUM
easat-6274	402	6	,	,	PUNCT
easat-6274	402	7	pp	pp	ADJ
easat-6274	402	8	.	.	PUNCT
easat-6274	403	1	8	8	NUM
easat-6274	403	2	-	-	SYM
easat-6274	403	3	13	13	NUM
easat-6274	403	4	,	,	PUNCT
easat-6274	403	5	2014	2014	NUM
easat-6274	403	6	.	.	PUNCT
easat-6274	404	1	[	[	X
easat-6274	404	2	27	27	NUM
easat-6274	404	3	]	]	X
easat-6274	404	4	h.	h.	PROPN
easat-6274	404	5	a.	a.	NOUN
easat-6274	404	6	linstone	linstone	NOUN
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easat-6274	404	8	m.	m.	NOUN
easat-6274	404	9	turoff	turoff	NOUN
easat-6274	404	10	,	,	PUNCT
easat-6274	404	11	the	the	DET
easat-6274	404	12	delphi	delphi	NOUN
easat-6274	404	13	method	method	NOUN
easat-6274	404	14	:	:	PUNCT
easat-6274	404	15	techniques	technique	NOUN
easat-6274	404	16	and	and	CCONJ
easat-6274	404	17	applications	application	NOUN
easat-6274	404	18	.	.	PUNCT
easat-6274	405	1	reading	reading	NOUN
easat-6274	405	2	,	,	PUNCT
easat-6274	405	3	ma	ma	PROPN
easat-6274	405	4	:	:	PUNCT
easat-6274	405	5	addison	addison	PROPN
easat-6274	405	6	-	-	PUNCT
easat-6274	405	7	wesley	wesley	PROPN
easat-6274	405	8	,	,	PUNCT
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easat-6274	405	10	.	.	PUNCT
easat-6274	406	1	[	[	X
easat-6274	406	2	28	28	NUM
easat-6274	406	3	]	]	X
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easat-6274	406	7	s.	s.	PROPN
easat-6274	406	8	d.	d.	PROPN
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easat-6274	406	10	,	,	PUNCT
easat-6274	406	11	"	"	PUNCT
easat-6274	406	12	the	the	DET
easat-6274	406	13	delphi	delphi	NOUN
easat-6274	406	14	method	method	NOUN
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easat-6274	406	16	a	a	DET
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easat-6274	406	20	an	an	DET
easat-6274	406	21	example	example	NOUN
easat-6274	406	22	,	,	PUNCT
easat-6274	406	23	design	design	NOUN
easat-6274	406	24	considerations	consideration	NOUN
easat-6274	406	25	and	and	CCONJ
easat-6274	406	26	applications	application	NOUN
easat-6274	406	27	,	,	PUNCT
easat-6274	406	28	"	"	PUNCT
easat-6274	406	29	information	information	NOUN
easat-6274	406	30	&	&	CCONJ
easat-6274	406	31	management	management	NOUN
easat-6274	406	32	,	,	PUNCT
easat-6274	406	33	vol	vol	NOUN
easat-6274	406	34	.	.	PROPN
easat-6274	406	35	42	42	NUM
easat-6274	406	36	,	,	PUNCT
easat-6274	406	37	no	no	INTJ
easat-6274	406	38	.	.	NOUN
easat-6274	406	39	1	1	NUM
easat-6274	406	40	,	,	PUNCT
easat-6274	406	41	pp	pp	ADJ
easat-6274	406	42	.	.	PUNCT
easat-6274	407	1	15–29	15–29	NUM
easat-6274	407	2	,	,	PUNCT
easat-6274	407	3	2004	2004	NUM
easat-6274	407	4	.	.	PUNCT
easat-6274	408	1	https://doi.org/10.1016/j.im.2003.11.002	https://doi.org/10.1016/j.im.2003.11.002	NOUN
easat-6274	409	1	[	[	X
easat-6274	409	2	29	29	NUM
easat-6274	409	3	]	]	X
easat-6274	409	4	d.	d.	PROPN
easat-6274	409	5	r.	r.	PROPN
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easat-6274	409	7	and	and	CCONJ
easat-6274	409	8	p.	p.	PROPN
easat-6274	409	9	s.	s.	PROPN
easat-6274	409	10	schindler	schindler	PROPN
easat-6274	409	11	,	,	PUNCT
easat-6274	409	12	business	business	NOUN
easat-6274	409	13	research	research	NOUN
easat-6274	409	14	methods	method	NOUN
easat-6274	409	15	,	,	PUNCT
easat-6274	409	16	12th	12th	ADJ
easat-6274	409	17	ed	ed	NOUN
easat-6274	409	18	.	.	PUNCT
easat-6274	410	1	new	new	PROPN
easat-6274	410	2	york	york	PROPN
easat-6274	410	3	:	:	PUNCT
easat-6274	410	4	mcgraw	mcgraw	PROPN
easat-6274	410	5	-	-	PUNCT
easat-6274	410	6	hill	hill	NOUN
easat-6274	410	7	education	education	NOUN
easat-6274	410	8	,	,	PUNCT
easat-6274	410	9	2014	2014	NUM
easat-6274	410	10	.	.	PUNCT
easat-6274	411	1	appendix	appendix	ADJ
easat-6274	411	2	interview	interview	NOUN
easat-6274	411	3	questions	question	NOUN
easat-6274	411	4	:	:	PUNCT
easat-6274	411	5	primary	primary	ADJ
easat-6274	411	6	questions	question	NOUN
easat-6274	411	7	1	1	NUM
easat-6274	411	8	.	.	PUNCT
easat-6274	412	1	what	what	PRON
easat-6274	412	2	is	be	AUX
easat-6274	412	3	the	the	DET
easat-6274	412	4	nature	nature	NOUN
easat-6274	412	5	of	of	ADP
easat-6274	412	6	the	the	DET
easat-6274	412	7	industry	industry	NOUN
easat-6274	412	8	of	of	ADP
easat-6274	412	9	company	company	NOUN
easat-6274	412	10	?	?	PUNCT
easat-6274	413	1	2	2	X
easat-6274	413	2	.	.	X
easat-6274	413	3	what	what	PRON
easat-6274	413	4	is	be	AUX
easat-6274	413	5	your	your	PRON
easat-6274	413	6	position	position	NOUN
easat-6274	413	7	and	and	CCONJ
easat-6274	413	8	role	role	NOUN
easat-6274	413	9	in	in	ADP
easat-6274	413	10	the	the	DET
easat-6274	413	11	company	company	NOUN
easat-6274	413	12	?	?	PUNCT
easat-6274	414	1	3	3	X
easat-6274	414	2	.	.	X
easat-6274	414	3	could	could	AUX
easat-6274	414	4	you	you	PRON
easat-6274	414	5	describe	describe	VERB
easat-6274	414	6	how	how	SCONJ
easat-6274	414	7	does	do	AUX
easat-6274	414	8	your	your	PRON
easat-6274	414	9	typical	typical	ADJ
easat-6274	414	10	work	work	NOUN
easat-6274	414	11	day	day	NOUN
easat-6274	414	12	look	look	VERB
easat-6274	414	13	like	like	ADP
easat-6274	414	14	as	as	ADP
easat-6274	414	15	…	…	PUNCT
easat-6274	414	16	(	(	PUNCT
easat-6274	414	17	job	job	NOUN
easat-6274	414	18	title	title	NOUN
easat-6274	414	19	)	)	PUNCT
easat-6274	414	20	4	4	NUM
easat-6274	414	21	.	.	PUNCT
easat-6274	415	1	does	do	AUX
easat-6274	415	2	the	the	DET
easat-6274	415	3	company	company	NOUN
easat-6274	415	4	use	use	VERB
easat-6274	415	5	social	social	ADJ
easat-6274	415	6	media	medium	NOUN
easat-6274	415	7	?	?	PUNCT
easat-6274	416	1	5	5	X
easat-6274	416	2	.	.	X
easat-6274	416	3	do	do	AUX
easat-6274	416	4	you	you	PRON
easat-6274	416	5	think	think	VERB
easat-6274	416	6	social	social	ADJ
easat-6274	416	7	media	medium	NOUN
easat-6274	416	8	is	be	AUX
easat-6274	416	9	helpful	helpful	ADJ
easat-6274	416	10	to	to	ADP
easat-6274	416	11	business	business	NOUN
easat-6274	416	12	?	?	PUNCT
easat-6274	417	1	if	if	SCONJ
easat-6274	417	2	yes	yes	INTJ
easat-6274	417	3	how	how	SCONJ
easat-6274	417	4	.	.	PUNCT
easat-6274	418	1	planning	plan	VERB
easat-6274	418	2	•	•	NOUN
easat-6274	418	3	i	i	PRON
easat-6274	418	4	think	think	VERB
easat-6274	418	5	1st	1st	ADJ
easat-6274	418	6	step	step	NOUN
easat-6274	418	7	should	should	AUX
easat-6274	418	8	be	be	AUX
easat-6274	418	9	planning	plan	VERB
easat-6274	418	10	by	by	ADP
easat-6274	418	11	focusing	focus	VERB
easat-6274	418	12	on	on	ADP
easat-6274	418	13	the	the	DET
easat-6274	418	14	human	human	ADJ
easat-6274	418	15	factor	factor	NOUN
easat-6274	418	16	by	by	ADP
easat-6274	418	17	deciding	decide	VERB
easat-6274	418	18	which	which	DET
easat-6274	418	19	department	department	NOUN
easat-6274	418	20	needs	need	VERB
easat-6274	418	21	social	social	ADJ
easat-6274	418	22	media	medium	NOUN
easat-6274	418	23	;	;	PUNCT
easat-6274	418	24	how	how	SCONJ
easat-6274	418	25	do	do	AUX
easat-6274	418	26	you	you	PRON
easat-6274	418	27	decide	decide	VERB
easat-6274	418	28	something	something	PRON
easat-6274	418	29	like	like	ADP
easat-6274	418	30	that	that	PRON
easat-6274	418	31	?	?	PUNCT
easat-6274	419	1	or	or	CCONJ
easat-6274	419	2	you	you	PRON
easat-6274	419	3	just	just	ADV
easat-6274	419	4	take	take	VERB
easat-6274	419	5	the	the	DET
easat-6274	419	6	decision	decision	NOUN
easat-6274	419	7	that	that	SCONJ
easat-6274	419	8	whole	whole	ADJ
easat-6274	419	9	org	org	NOUN
easat-6274	419	10	needs	need	VERB
easat-6274	419	11	sm	sm	NOUN
easat-6274	419	12	?	?	NOUN
easat-6274	419	13	•	•	ADP
easat-6274	419	14	then	then	ADV
easat-6274	419	15	org	org	ADJ
easat-6274	419	16	factor	factor	NOUN
easat-6274	419	17	by	by	ADP
easat-6274	419	18	stating	state	VERB
easat-6274	419	19	the	the	DET
easat-6274	419	20	goals	goal	NOUN
easat-6274	419	21	;	;	PUNCT
easat-6274	419	22	can	can	AUX
easat-6274	419	23	you	you	PRON
easat-6274	419	24	explain	explain	VERB
easat-6274	419	25	to	to	ADP
easat-6274	419	26	me	i	PRON
easat-6274	419	27	how	how	SCONJ
easat-6274	419	28	you	you	PRON
easat-6274	419	29	do	do	VERB
easat-6274	419	30	this	this	DET
easat-6274	419	31	step	step	NOUN
easat-6274	419	32	?	?	PUNCT
easat-6274	419	33	?	?	PUNCT
easat-6274	420	1	•	•	INTJ
easat-6274	420	2	what	what	PRON
easat-6274	420	3	external	external	ADJ
easat-6274	420	4	factors(competitors	factors(competitor	NOUN
easat-6274	420	5	and	and	CCONJ
easat-6274	420	6	competitors	competitor	NOUN
easat-6274	420	7	analysis	analysis	NOUN
easat-6274	420	8	)	)	PUNCT
easat-6274	420	9	you	you	PRON
easat-6274	420	10	put	put	VERB
easat-6274	420	11	in	in	ADP
easat-6274	420	12	mind	mind	NOUN
easat-6274	420	13	while	while	SCONJ
easat-6274	420	14	planning	plan	VERB
easat-6274	420	15	•	•	NOUN
easat-6274	420	16	can	can	AUX
easat-6274	420	17	you	you	PRON
easat-6274	420	18	explain	explain	VERB
easat-6274	420	19	to	to	ADP
easat-6274	420	20	me	i	PRON
easat-6274	420	21	;	;	PUNCT
easat-6274	420	22	what	what	PRON
easat-6274	420	23	are	be	AUX
easat-6274	420	24	the	the	DET
easat-6274	420	25	steps	step	NOUN
easat-6274	420	26	you	you	PRON
easat-6274	420	27	take	take	VERB
easat-6274	420	28	to	to	ADP
easat-6274	420	29	next	next	ADV
easat-6274	420	30	?	?	PUNCT
easat-6274	421	1	(	(	PUNCT
easat-6274	421	2	i	i	PRON
easat-6274	421	3	explain	explain	VERB
easat-6274	421	4	my	my	PRON
easat-6274	421	5	steps	step	NOUN
easat-6274	421	6	)	)	PUNCT
easat-6274	421	7	decide	decide	VERB
easat-6274	421	8	the	the	DET
easat-6274	421	9	platform	platform	NOUN
easat-6274	421	10	•	•	ADV
easat-6274	421	11	how	how	SCONJ
easat-6274	421	12	do	do	AUX
easat-6274	421	13	you	you	PRON
easat-6274	421	14	pick	pick	VERB
easat-6274	421	15	the	the	DET
easat-6274	421	16	right	right	ADJ
easat-6274	421	17	platform	platform	NOUN
easat-6274	421	18	?	?	PUNCT
easat-6274	422	1	•	•	NUM
easat-6274	422	2	is	be	AUX
easat-6274	422	3	their	their	PRON
easat-6274	422	4	certain	certain	ADJ
easat-6274	422	5	guidelines	guideline	NOUN
easat-6274	422	6	or	or	CCONJ
easat-6274	422	7	voting	voting	NOUN
easat-6274	422	8	decision	decision	NOUN
easat-6274	422	9	or	or	CCONJ
easat-6274	422	10	based	base	VERB
easat-6274	422	11	on	on	ADP
easat-6274	422	12	what	what	PRON
easat-6274	422	13	?	?	PUNCT
easat-6274	423	1	•	•	INTJ
easat-6274	423	2	do	do	AUX
easat-6274	423	3	you	you	PRON
easat-6274	423	4	check	check	VERB
easat-6274	423	5	the	the	DET
easat-6274	423	6	pros	pro	NOUN
easat-6274	423	7	and	and	CCONJ
easat-6274	423	8	cons	con	NOUN
easat-6274	423	9	of	of	ADP
easat-6274	423	10	each	each	DET
easat-6274	423	11	platform	platform	NOUN
easat-6274	423	12	being	be	AUX
easat-6274	423	13	used	use	VERB
easat-6274	423	14	by	by	ADP
easat-6274	423	15	the	the	DET
easat-6274	423	16	competitors	competitor	NOUN
easat-6274	423	17	to	to	PART
easat-6274	423	18	decide	decide	VERB
easat-6274	423	19	?	?	PUNCT
easat-6274	424	1	build	build	VERB
easat-6274	424	2	a	a	DET
easat-6274	424	3	relationship	relationship	NOUN
easat-6274	424	4	•	•	ADV
easat-6274	424	5	how	how	SCONJ
easat-6274	424	6	do	do	AUX
easat-6274	424	7	you	you	PRON
easat-6274	424	8	do	do	VERB
easat-6274	424	9	this	this	DET
easat-6274	424	10	step	step	NOUN
easat-6274	424	11	?	?	PUNCT
easat-6274	424	12	?	?	PUNCT
easat-6274	425	1	•	•	NOUN
easat-6274	425	2	from	from	ADP
easat-6274	425	3	your	your	PRON
easat-6274	425	4	point	point	NOUN
easat-6274	425	5	of	of	ADP
easat-6274	425	6	view	view	NOUN
easat-6274	425	7	do	do	AUX
easat-6274	425	8	you	you	PRON
easat-6274	425	9	see	see	VERB
easat-6274	425	10	the	the	DET
easat-6274	425	11	following	follow	VERB
easat-6274	425	12	beneficial	beneficial	ADJ
easat-6274	425	13	to	to	PART
easat-6274	425	14	build	build	VERB
easat-6274	425	15	relationship	relationship	NOUN
easat-6274	425	16	:	:	PUNCT
easat-6274	425	17	creating	create	VERB
easat-6274	425	18	fb	fb	ADP
easat-6274	425	19	groups	group	NOUN
easat-6274	425	20	to	to	PART
easat-6274	425	21	build	build	VERB
easat-6274	425	22	community	community	NOUN
easat-6274	425	23	and	and	CCONJ
easat-6274	425	24	loyalty	loyalty	NOUN
easat-6274	425	25	?	?	PUNCT
easat-6274	426	1	mention	mention	VERB
easat-6274	426	2	followers	follower	NOUN
easat-6274	426	3	in	in	ADP
easat-6274	426	4	posts	post	NOUN
easat-6274	426	5	connect	connect	VERB
easat-6274	426	6	with	with	ADP
easat-6274	426	7	social	social	ADJ
easat-6274	426	8	media	medium	NOUN
easat-6274	426	9	influencers	influencer	NOUN
easat-6274	426	10	or	or	CCONJ
easat-6274	426	11	entrepreneurs	entrepreneur	NOUN
easat-6274	426	12	;	;	PUNCT
easat-6274	426	13	how	how	SCONJ
easat-6274	426	14	do	do	VERB
easat-6274	426	15	this	this	PRON
easat-6274	426	16	?	?	PUNCT
easat-6274	427	1	•	•	INTJ
easat-6274	427	2	do	do	AUX
easat-6274	427	3	you	you	PRON
easat-6274	427	4	apply	apply	VERB
easat-6274	427	5	these	these	DET
easat-6274	427	6	5	5	NUM
easat-6274	427	7	dimensions	dimension	NOUN
easat-6274	427	8	to	to	PART
easat-6274	427	9	test	test	VERB
easat-6274	427	10	the	the	DET
easat-6274	427	11	relationship	relationship	NOUN
easat-6274	427	12	:	:	PUNCT
easat-6274	427	13	commitment	commitment	NOUN
easat-6274	427	14	,	,	PUNCT
easat-6274	427	15	control	control	NOUN
easat-6274	427	16	mutuality	mutuality	NOUN
easat-6274	427	17	,	,	PUNCT
easat-6274	427	18	communality	communality	NOUN
easat-6274	427	19	,	,	PUNCT
easat-6274	427	20	trust	trust	NOUN
easat-6274	427	21	,	,	PUNCT
easat-6274	427	22	and	and	CCONJ
easat-6274	427	23	satisfaction	satisfaction	NOUN
easat-6274	427	24	•	•	NOUN
easat-6274	427	25	commitment	commitment	NOUN
easat-6274	427	26	:	:	PUNCT
easat-6274	428	1	•	•	NUM
easat-6274	428	2	interaction	interaction	NOUN
easat-6274	428	3	between	between	ADP
easat-6274	428	4	org	org	ADJ
easat-6274	428	5	and	and	CCONJ
easat-6274	428	6	public	public	ADJ
easat-6274	428	7	•	•	NOUN
easat-6274	428	8	communality	communality	NOUN
easat-6274	428	9	:	:	PUNCT
easat-6274	428	10	evaluating	evaluate	VERB
easat-6274	428	11	how	how	SCONJ
easat-6274	428	12	the	the	DET
easat-6274	428	13	org	org	NOUN
easat-6274	428	14	and	and	CCONJ
easat-6274	428	15	the	the	DET
easat-6274	428	16	public	public	ADJ
easat-6274	428	17	share	share	VERB
easat-6274	428	18	similar	similar	ADJ
easat-6274	428	19	values	value	NOUN
easat-6274	428	20	test	test	NOUN
easat-6274	428	21	trust	trust	NOUN
easat-6274	428	22	•	•	NUM
easat-6274	428	23	test	test	NOUN
easat-6274	428	24	satisfaction	satisfaction	NOUN
easat-6274	428	25	external	external	ADJ
easat-6274	428	26	factors	factor	NOUN
easat-6274	428	27	what	what	DET
easat-6274	428	28	external	external	ADJ
easat-6274	428	29	factors	factor	NOUN
easat-6274	428	30	you	you	PRON
easat-6274	428	31	put	put	VERB
easat-6274	428	32	in	in	ADP
easat-6274	428	33	mind	mind	NOUN
easat-6274	428	34	that	that	PRON
easat-6274	428	35	will	will	AUX
easat-6274	428	36	impact	impact	VERB
easat-6274	428	37	the	the	DET
easat-6274	428	38	implementation	implementation	NOUN
easat-6274	428	39	of	of	ADP
easat-6274	428	40	social	social	ADJ
easat-6274	428	41	media	medium	NOUN
easat-6274	428	42	in	in	ADP
easat-6274	428	43	business	business	NOUN
easat-6274	428	44	organizational	organizational	ADJ
easat-6274	428	45	factors	factor	NOUN
easat-6274	428	46	https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/	https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/	VERB
easat-6274	428	47	https://doi.org/10.1016/j.pubrev.2010.12.006	https://doi.org/10.1016/j.pubrev.2010.12.006	ADJ
easat-6274	428	48	https://doi.org/10.1016/j.im.2003.11.002	https://doi.org/10.1016/j.im.2003.11.002	PROPN
easat-6274	428	49	1376	1376	NUM
easat-6274	428	50	edelweiss	edelweiss	PROPN
easat-6274	428	51	applied	apply	VERB
easat-6274	428	52	science	science	NOUN
easat-6274	428	53	and	and	CCONJ
easat-6274	428	54	technology	technology	NOUN
easat-6274	428	55	issn	issn	PROPN
easat-6274	428	56	:	:	PUNCT
easat-6274	428	57	2576	2576	NUM
easat-6274	428	58	-	-	SYM
easat-6274	428	59	8484	8484	NUM
easat-6274	428	60	vol	vol	NOUN
easat-6274	428	61	.	.	PROPN
easat-6274	429	1	9	9	NUM
easat-6274	429	2	,	,	PUNCT
easat-6274	429	3	no	no	INTJ
easat-6274	429	4	.	.	NOUN
easat-6274	430	1	4	4	NUM
easat-6274	430	2	:	:	SYM
easat-6274	430	3	1361	1361	NUM
easat-6274	430	4	-	-	SYM
easat-6274	430	5	1376	1376	NUM
easat-6274	430	6	,	,	PUNCT
easat-6274	430	7	2025	2025	NUM
easat-6274	430	8	doi	doi	NOUN
easat-6274	430	9	:	:	PUNCT
easat-6274	430	10	10.55214/25768484.v9i4.6274	10.55214/25768484.v9i4.6274	NUM
easat-6274	430	11	©	©	PROPN
easat-6274	430	12	2025	2025	NUM
easat-6274	430	13	by	by	ADP
easat-6274	430	14	the	the	DET
easat-6274	430	15	authors	author	NOUN
easat-6274	430	16	;	;	PUNCT
easat-6274	430	17	licensee	licensee	PROPN
easat-6274	430	18	learning	learning	NOUN
easat-6274	430	19	gate	gate	VERB
easat-6274	430	20	what	what	DET
easat-6274	430	21	organizational	organizational	ADJ
easat-6274	430	22	factors	factor	NOUN
easat-6274	430	23	you	you	PRON
easat-6274	430	24	put	put	VERB
easat-6274	430	25	in	in	ADP
easat-6274	430	26	mind	mind	NOUN
easat-6274	430	27	that	that	PRON
easat-6274	430	28	will	will	AUX
easat-6274	430	29	impact	impact	VERB
easat-6274	430	30	the	the	DET
easat-6274	430	31	implementation	implementation	NOUN
easat-6274	430	32	of	of	ADP
easat-6274	430	33	social	social	ADJ
easat-6274	430	34	media	medium	NOUN
easat-6274	430	35	in	in	ADP
easat-6274	430	36	business	business	NOUN
easat-6274	430	37	human	human	ADJ
easat-6274	430	38	factors	factor	NOUN
easat-6274	430	39	as	as	ADP
easat-6274	430	40	department	department	NOUN
easat-6274	430	41	selection	selection	NOUN
easat-6274	430	42	,	,	PUNCT
easat-6274	430	43	team	team	NOUN
easat-6274	430	44	working	work	VERB
easat-6274	430	45	on	on	ADP
easat-6274	430	46	the	the	DET
easat-6274	430	47	project	project	NOUN
easat-6274	430	48	what	what	PRON
easat-6274	430	49	human	human	ADJ
easat-6274	430	50	factors	factor	NOUN
easat-6274	430	51	you	you	PRON
easat-6274	430	52	put	put	VERB
easat-6274	430	53	in	in	ADP
easat-6274	430	54	mind	mind	NOUN
easat-6274	430	55	that	that	PRON
easat-6274	430	56	will	will	AUX
easat-6274	430	57	impact	impact	VERB
easat-6274	430	58	the	the	DET
easat-6274	430	59	implementation	implementation	NOUN
easat-6274	430	60	of	of	ADP
easat-6274	430	61	social	social	ADJ
easat-6274	430	62	media	medium	NOUN
easat-6274	430	63	in	in	ADP
easat-6274	430	64	business	business	NOUN
easat-6274	430	65	technological	technological	ADJ
easat-6274	430	66	factors	factor	NOUN
easat-6274	430	67	decide	decide	VERB
easat-6274	430	68	platform	platform	NOUN
easat-6274	430	69	,	,	PUNCT
easat-6274	430	70	using	use	VERB
easat-6274	430	71	sm	sm	ADP
easat-6274	430	72	interactive	interactive	ADJ
easat-6274	430	73	tools	tool	NOUN
easat-6274	430	74	what	what	DET
easat-6274	430	75	technological	technological	ADJ
easat-6274	430	76	factors	factor	NOUN
easat-6274	430	77	you	you	PRON
easat-6274	430	78	put	put	VERB
easat-6274	430	79	in	in	ADP
easat-6274	430	80	mind	mind	NOUN
easat-6274	430	81	that	that	PRON
easat-6274	430	82	will	will	AUX
easat-6274	430	83	impact	impact	VERB
easat-6274	430	84	the	the	DET
easat-6274	430	85	implementation	implementation	NOUN
easat-6274	430	86	of	of	ADP
easat-6274	430	87	social	social	ADJ
easat-6274	430	88	media	medium	NOUN
easat-6274	430	89	in	in	ADP
easat-6274	430	90	business	business	NOUN
easat-6274	430	91	1	1	NUM
easat-6274	430	92	.	.	PUNCT
easat-6274	431	1	does	do	AUX
easat-6274	431	2	each	each	DET
easat-6274	431	3	department	department	NOUN
easat-6274	431	4	need	need	VERB
easat-6274	431	5	to	to	PART
easat-6274	431	6	have	have	VERB
easat-6274	431	7	different	different	ADJ
easat-6274	431	8	steps	step	NOUN
easat-6274	431	9	to	to	PART
easat-6274	431	10	adopt	adopt	VERB
easat-6274	431	11	social	social	ADJ
easat-6274	431	12	media	medium	NOUN
easat-6274	431	13	?	?	PUNCT
easat-6274	432	1	or	or	CCONJ
easat-6274	432	2	1	1	NUM
easat-6274	432	3	generalized	generalized	ADJ
easat-6274	432	4	model	model	NOUN
easat-6274	432	5	will	will	AUX
easat-6274	432	6	be	be	AUX
easat-6274	432	7	suitable	suitable	ADJ
easat-6274	432	8	2	2	NUM
easat-6274	432	9	.	.	PUNCT
easat-6274	433	1	in	in	ADP
easat-6274	433	2	your	your	PRON
easat-6274	433	3	opinion	opinion	NOUN
easat-6274	433	4	does	do	AUX
easat-6274	433	5	this	this	DET
easat-6274	433	6	model	model	NOUN
easat-6274	433	7	will	will	AUX
easat-6274	433	8	fit	fit	VERB
easat-6274	433	9	in	in	ADP
easat-6274	433	10	your	your	PRON
easat-6274	433	11	organization	organization	NOUN
easat-6274	433	12	?	?	PUNCT
easat-6274	434	1	any	any	DET
easat-6274	434	2	other	other	ADJ
easat-6274	434	3	organization	organization	NOUN
easat-6274	434	4	?	?	PUNCT
easat-6274	435	1	3	3	X
easat-6274	435	2	.	.	X
easat-6274	435	3	do	do	AUX
easat-6274	435	4	you	you	PRON
easat-6274	435	5	think	think	VERB
easat-6274	435	6	it	it	PRON
easat-6274	435	7	is	be	AUX
easat-6274	435	8	easy	easy	ADJ
easat-6274	435	9	to	to	PART
easat-6274	435	10	have	have	VERB
easat-6274	435	11	clear	clear	ADJ
easat-6274	435	12	set	set	NOUN
easat-6274	435	13	of	of	ADP
easat-6274	435	14	steps	step	NOUN
easat-6274	435	15	for	for	SCONJ
easat-6274	435	16	everyone	everyone	PRON
easat-6274	435	17	to	to	PART
easat-6274	435	18	use	use	VERB
easat-6274	435	19	while	while	SCONJ
easat-6274	435	20	trying	try	VERB
easat-6274	435	21	to	to	PART
easat-6274	435	22	implement	implement	VERB
easat-6274	435	23	social	social	ADJ
easat-6274	435	24	media	medium	NOUN
easat-6274	435	25	?	?	PUNCT
easat-6274	436	1	closing	close	VERB
easat-6274	436	2	question	question	NOUN
easat-6274	436	3	:	:	PUNCT
easat-6274	436	4	is	be	AUX
easat-6274	436	5	there	there	PRON
easat-6274	436	6	anything	anything	PRON
easat-6274	436	7	you	you	PRON
easat-6274	436	8	want	want	VERB
easat-6274	436	9	to	to	PART
easat-6274	436	10	share	share	VERB
easat-6274	436	11	or	or	CCONJ
easat-6274	436	12	you	you	PRON
easat-6274	436	13	find	find	VERB
easat-6274	436	14	relevant	relevant	ADJ
easat-6274	436	15	to	to	ADP
easat-6274	436	16	my	my	PRON
easat-6274	436	17	research	research	NOUN
easat-6274	436	18	that	that	SCONJ
easat-6274	436	19	i	i	PRON
easat-6274	436	20	have	have	AUX
easat-6274	436	21	n’t	not	PART
easat-6274	436	22	asked	ask	VERB
easat-6274	436	23	you	you	PRON
easat-6274	436	24	about	about	ADP