id	sid	tid	token	lemma	pos
easat-6351	1	1	edelweiss	edelweiss	PROPN
easat-6351	1	2	applied	apply	VERB
easat-6351	1	3	science	science	NOUN
easat-6351	1	4	and	and	CCONJ
easat-6351	1	5	technology	technology	NOUN
easat-6351	1	6	issn	issn	PROPN
easat-6351	1	7	:	:	PUNCT
easat-6351	1	8	2576	2576	NUM
easat-6351	1	9	-	-	SYM
easat-6351	1	10	8484	8484	NUM
easat-6351	1	11	vol	vol	NOUN
easat-6351	1	12	.	.	PROPN
easat-6351	2	1	9	9	NUM
easat-6351	2	2	,	,	PUNCT
easat-6351	2	3	no	no	INTJ
easat-6351	2	4	.	.	NOUN
easat-6351	2	5	4	4	NUM
easat-6351	2	6	,	,	PUNCT
easat-6351	2	7	1642	1642	NUM
easat-6351	2	8	-	-	SYM
easat-6351	2	9	1651	1651	NUM
easat-6351	2	10	2025	2025	NUM
easat-6351	2	11	publisher	publisher	NOUN
easat-6351	2	12	:	:	PUNCT
easat-6351	2	13	learning	learn	VERB
easat-6351	2	14	gate	gate	NOUN
easat-6351	2	15	doi	doi	PROPN
easat-6351	2	16	:	:	PUNCT
easat-6351	2	17	10.55214/25768484.v9i4.6351	10.55214/25768484.v9i4.6351	NOUN
easat-6351	2	18	©	©	PROPN
easat-6351	2	19	2025	2025	NUM
easat-6351	2	20	by	by	ADP
easat-6351	2	21	the	the	DET
easat-6351	2	22	authors	author	NOUN
easat-6351	2	23	;	;	PUNCT
easat-6351	2	24	licensee	licensee	PROPN
easat-6351	2	25	learning	learning	NOUN
easat-6351	2	26	gate	gate	NOUN
easat-6351	3	1	©	©	PROPN
easat-6351	3	2	2025	2025	NUM
easat-6351	3	3	by	by	ADP
easat-6351	3	4	the	the	DET
easat-6351	3	5	authors	author	NOUN
easat-6351	3	6	;	;	PUNCT
easat-6351	3	7	licensee	licensee	PROPN
easat-6351	3	8	learning	learning	NOUN
easat-6351	3	9	gate	gate	NOUN
easat-6351	3	10	history	history	NOUN
easat-6351	3	11	:	:	PUNCT
easat-6351	3	12	received	receive	VERB
easat-6351	3	13	:	:	PUNCT
easat-6351	3	14	18	18	NUM
easat-6351	3	15	february	february	NOUN
easat-6351	3	16	2025	2025	NUM
easat-6351	3	17	;	;	PUNCT
easat-6351	3	18	revised	revise	VERB
easat-6351	3	19	:	:	PUNCT
easat-6351	3	20	3	3	NUM
easat-6351	3	21	april	april	PROPN
easat-6351	3	22	2025	2025	NUM
easat-6351	3	23	;	;	PUNCT
easat-6351	3	24	accepted	accept	VERB
easat-6351	3	25	:	:	PUNCT
easat-6351	3	26	7	7	NUM
easat-6351	3	27	april	april	PROPN
easat-6351	3	28	2025	2025	NUM
easat-6351	3	29	;	;	PUNCT
easat-6351	3	30	published	publish	VERB
easat-6351	3	31	:	:	PUNCT
easat-6351	3	32	18	18	NUM
easat-6351	3	33	april	april	PROPN
easat-6351	3	34	2025	2025	NUM
easat-6351	3	35	*	*	PUNCT
easat-6351	3	36	correspondence	correspondence	NOUN
easat-6351	3	37	:	:	PUNCT
easat-6351	3	38	eakkaphon7438@gmail.com	eakkaphon7438@gmail.com	X
easat-6351	4	1	causal	causal	ADJ
easat-6351	4	2	factors	factor	NOUN
easat-6351	4	3	of	of	ADP
easat-6351	4	4	e	e	NOUN
easat-6351	4	5	-	-	NOUN
easat-6351	4	6	commerce	commerce	NOUN
easat-6351	4	7	success	success	NOUN
easat-6351	4	8	affecting	affect	VERB
easat-6351	4	9	the	the	DET
easat-6351	4	10	retail	retail	ADJ
easat-6351	4	11	performance	performance	NOUN
easat-6351	4	12	in	in	ADP
easat-6351	4	13	online	online	ADJ
easat-6351	4	14	sales	sale	NOUN
easat-6351	4	15	business	business	NOUN
easat-6351	4	16	eakkaphon	eakkaphon	PROPN
easat-6351	4	17	kongchoochuy1	kongchoochuy1	PROPN
easat-6351	4	18	*	*	PROPN
easat-6351	4	19	,	,	PUNCT
easat-6351	4	20	vichit	vichit	ADJ
easat-6351	4	21	u	u	NOUN
easat-6351	4	22	-	-	NOUN
easat-6351	4	23	on2	on2	ADJ
easat-6351	4	24	1doctor	1doctor	NUM
easat-6351	4	25	of	of	ADP
easat-6351	4	26	business	business	NOUN
easat-6351	4	27	administration	administration	NOUN
easat-6351	4	28	program	program	NOUN
easat-6351	4	29	,	,	PUNCT
easat-6351	4	30	graduate	graduate	NOUN
easat-6351	4	31	college	college	NOUN
easat-6351	4	32	of	of	ADP
easat-6351	4	33	management	management	NOUN
easat-6351	4	34	,	,	PUNCT
easat-6351	4	35	sripatum	sripatum	NOUN
easat-6351	4	36	university	university	PROPN
easat-6351	4	37	,	,	PUNCT
easat-6351	4	38	bangkok	bangkok	PROPN
easat-6351	4	39	,	,	PUNCT
easat-6351	4	40	thailand	thailand	PROPN
easat-6351	4	41	;	;	PUNCT
easat-6351	4	42	eakkaphon7438@gmail.com	eakkaphon7438@gmail.com	X
easat-6351	5	1	(	(	PUNCT
easat-6351	5	2	e.k	e.k	PROPN
easat-6351	5	3	.	.	PROPN
easat-6351	5	4	)	)	PUNCT
easat-6351	6	1	2graduate	2graduate	NUM
easat-6351	6	2	college	college	NOUN
easat-6351	6	3	of	of	ADP
easat-6351	6	4	management	management	NOUN
easat-6351	6	5	,	,	PUNCT
easat-6351	6	6	sripatum	sripatum	NOUN
easat-6351	6	7	university	university	PROPN
easat-6351	6	8	,	,	PUNCT
easat-6351	6	9	bangkok	bangkok	PROPN
easat-6351	6	10	,	,	PUNCT
easat-6351	6	11	thailand	thailand	PROPN
easat-6351	6	12	;	;	PUNCT
easat-6351	6	13	vichit.uo@spu.ac.th	vichit.uo@spu.ac.th	NUM
easat-6351	6	14	(	(	PUNCT
easat-6351	6	15	v.u	v.u	PROPN
easat-6351	6	16	.	.	PUNCT
easat-6351	6	17	)	)	PUNCT
easat-6351	6	18	.	.	PUNCT
easat-6351	7	1	abstract	abstract	ADV
easat-6351	7	2	:	:	PUNCT
easat-6351	7	3	the	the	DET
easat-6351	7	4	online	online	ADJ
easat-6351	7	5	sales	sale	NOUN
easat-6351	7	6	business	business	NOUN
easat-6351	7	7	has	have	VERB
easat-6351	7	8	significant	significant	ADJ
easat-6351	7	9	potential	potential	NOUN
easat-6351	7	10	for	for	ADP
easat-6351	7	11	expansion	expansion	NOUN
easat-6351	7	12	,	,	PUNCT
easat-6351	7	13	driving	drive	VERB
easat-6351	7	14	innovation	innovation	NOUN
easat-6351	7	15	and	and	CCONJ
easat-6351	7	16	economic	economic	ADJ
easat-6351	7	17	growth	growth	NOUN
easat-6351	7	18	through	through	ADP
easat-6351	7	19	e	e	NOUN
easat-6351	7	20	-	-	NOUN
easat-6351	7	21	commerce	commerce	NOUN
easat-6351	7	22	.	.	PUNCT
easat-6351	8	1	however	however	ADV
easat-6351	8	2	,	,	PUNCT
easat-6351	8	3	challenges	challenge	NOUN
easat-6351	8	4	persist	persist	VERB
easat-6351	8	5	in	in	ADP
easat-6351	8	6	online	online	ADJ
easat-6351	8	7	sales	sale	NOUN
easat-6351	8	8	,	,	PUNCT
easat-6351	8	9	such	such	ADJ
easat-6351	8	10	as	as	ADP
easat-6351	8	11	a	a	DET
easat-6351	8	12	lack	lack	NOUN
easat-6351	8	13	of	of	ADP
easat-6351	8	14	market	market	NOUN
easat-6351	8	15	analysis	analysis	NOUN
easat-6351	8	16	,	,	PUNCT
easat-6351	8	17	disorganized	disorganized	ADJ
easat-6351	8	18	product	product	NOUN
easat-6351	8	19	delivery	delivery	NOUN
easat-6351	8	20	,	,	PUNCT
easat-6351	8	21	failure	failure	NOUN
easat-6351	8	22	to	to	PART
easat-6351	8	23	update	update	VERB
easat-6351	8	24	product	product	NOUN
easat-6351	8	25	listings	listing	NOUN
easat-6351	8	26	in	in	ADP
easat-6351	8	27	real	real	ADJ
easat-6351	8	28	time	time	NOUN
easat-6351	8	29	,	,	PUNCT
easat-6351	8	30	insufficient	insufficient	ADJ
easat-6351	8	31	after	after	ADP
easat-6351	8	32	-	-	PUNCT
easat-6351	8	33	sales	sale	NOUN
easat-6351	8	34	service	service	NOUN
easat-6351	8	35	,	,	PUNCT
easat-6351	8	36	and	and	CCONJ
easat-6351	8	37	price	price	NOUN
easat-6351	8	38	undercutting	undercutting	NOUN
easat-6351	8	39	by	by	ADP
easat-6351	8	40	competitors	competitor	NOUN
easat-6351	8	41	.	.	PUNCT
easat-6351	9	1	these	these	DET
easat-6351	9	2	issues	issue	NOUN
easat-6351	9	3	can	can	AUX
easat-6351	9	4	negatively	negatively	ADV
easat-6351	9	5	impact	impact	VERB
easat-6351	9	6	customer	customer	NOUN
easat-6351	9	7	satisfaction	satisfaction	NOUN
easat-6351	9	8	,	,	PUNCT
easat-6351	9	9	brand	brand	NOUN
easat-6351	9	10	reputation	reputation	NOUN
easat-6351	9	11	,	,	PUNCT
easat-6351	9	12	and	and	CCONJ
easat-6351	9	13	overall	overall	ADJ
easat-6351	9	14	retail	retail	ADJ
easat-6351	9	15	performance	performance	NOUN
easat-6351	9	16	.	.	PUNCT
easat-6351	10	1	the	the	DET
easat-6351	10	2	objectives	objective	NOUN
easat-6351	10	3	of	of	ADP
easat-6351	10	4	this	this	DET
easat-6351	10	5	research	research	NOUN
easat-6351	10	6	study	study	NOUN
easat-6351	10	7	were	be	AUX
easat-6351	10	8	:	:	PUNCT
easat-6351	10	9	1	1	X
easat-6351	10	10	)	)	PUNCT
easat-6351	10	11	to	to	PART
easat-6351	10	12	study	study	VERB
easat-6351	10	13	the	the	DET
easat-6351	10	14	causal	causal	ADJ
easat-6351	10	15	factors	factor	NOUN
easat-6351	10	16	affecting	affect	VERB
easat-6351	10	17	e	e	NOUN
easat-6351	10	18	-	-	NOUN
easat-6351	10	19	commerce	commerce	NOUN
easat-6351	10	20	success	success	NOUN
easat-6351	10	21	and	and	CCONJ
easat-6351	10	22	retail	retail	ADJ
easat-6351	10	23	performance	performance	NOUN
easat-6351	10	24	in	in	ADP
easat-6351	10	25	the	the	DET
easat-6351	10	26	online	online	ADJ
easat-6351	10	27	sales	sale	NOUN
easat-6351	10	28	business	business	NOUN
easat-6351	10	29	,	,	PUNCT
easat-6351	10	30	2	2	NUM
easat-6351	10	31	)	)	PUNCT
easat-6351	10	32	to	to	PART
easat-6351	10	33	study	study	VERB
easat-6351	10	34	the	the	DET
easat-6351	10	35	influence	influence	NOUN
easat-6351	10	36	of	of	ADP
easat-6351	10	37	causal	causal	ADJ
easat-6351	10	38	factors	factor	NOUN
easat-6351	10	39	of	of	ADP
easat-6351	10	40	e	e	NOUN
easat-6351	10	41	-	-	NOUN
easat-6351	10	42	commerce	commerce	NOUN
easat-6351	10	43	success	success	NOUN
easat-6351	10	44	affecting	affect	VERB
easat-6351	10	45	retail	retail	ADJ
easat-6351	10	46	performance	performance	NOUN
easat-6351	10	47	in	in	ADP
easat-6351	10	48	the	the	DET
easat-6351	10	49	online	online	ADJ
easat-6351	10	50	sales	sale	NOUN
easat-6351	10	51	business	business	NOUN
easat-6351	10	52	,	,	PUNCT
easat-6351	10	53	and	and	CCONJ
easat-6351	10	54	3	3	X
easat-6351	10	55	)	)	PUNCT
easat-6351	10	56	to	to	PART
easat-6351	10	57	develop	develop	VERB
easat-6351	10	58	a	a	DET
easat-6351	10	59	model	model	NOUN
easat-6351	10	60	of	of	ADP
easat-6351	10	61	the	the	DET
easat-6351	10	62	causal	causal	ADJ
easat-6351	10	63	factors	factor	NOUN
easat-6351	10	64	of	of	ADP
easat-6351	10	65	ecommerce	ecommerce	NOUN
easat-6351	10	66	success	success	NOUN
easat-6351	10	67	affecting	affect	VERB
easat-6351	10	68	retail	retail	ADJ
easat-6351	10	69	performance	performance	NOUN
easat-6351	10	70	in	in	ADP
easat-6351	10	71	the	the	DET
easat-6351	10	72	online	online	ADJ
easat-6351	10	73	sales	sale	NOUN
easat-6351	10	74	business	business	NOUN
easat-6351	10	75	.	.	PUNCT
easat-6351	11	1	a	a	DET
easat-6351	11	2	researcher	researcher	NOUN
easat-6351	11	3	collected	collect	VERB
easat-6351	11	4	data	datum	NOUN
easat-6351	11	5	from	from	ADP
easat-6351	11	6	interviews	interview	NOUN
easat-6351	11	7	and	and	CCONJ
easat-6351	11	8	online	online	ADJ
easat-6351	11	9	questionnaires	questionnaire	NOUN
easat-6351	11	10	with	with	ADP
easat-6351	11	11	the	the	DET
easat-6351	11	12	cosmetic	cosmetic	ADJ
easat-6351	11	13	business	business	NOUN
easat-6351	11	14	,	,	PUNCT
easat-6351	11	15	from	from	ADP
easat-6351	11	16	july	july	PROPN
easat-6351	11	17	2024	2024	NUM
easat-6351	11	18	to	to	ADP
easat-6351	11	19	september	september	PROPN
easat-6351	11	20	2024	2024	NUM
easat-6351	11	21	,	,	PUNCT
easat-6351	11	22	by	by	ADP
easat-6351	11	23	collecting	collect	VERB
easat-6351	11	24	a	a	DET
easat-6351	11	25	sample	sample	NOUN
easat-6351	11	26	of	of	ADP
easat-6351	11	27	560	560	NUM
easat-6351	11	28	people	people	NOUN
easat-6351	11	29	.	.	PUNCT
easat-6351	12	1	the	the	DET
easat-6351	12	2	results	result	NOUN
easat-6351	12	3	of	of	ADP
easat-6351	12	4	the	the	DET
easat-6351	12	5	analysis	analysis	NOUN
easat-6351	12	6	concluded	conclude	VERB
easat-6351	12	7	that	that	SCONJ
easat-6351	12	8	social	social	ADJ
easat-6351	12	9	media	medium	NOUN
easat-6351	12	10	integration	integration	NOUN
easat-6351	12	11	affected	affect	VERB
easat-6351	12	12	e	e	NOUN
easat-6351	12	13	-	-	NOUN
easat-6351	12	14	commerce	commerce	NOUN
easat-6351	12	15	success	success	NOUN
easat-6351	12	16	,	,	PUNCT
easat-6351	12	17	social	social	ADJ
easat-6351	12	18	media	medium	NOUN
easat-6351	12	19	integration	integration	NOUN
easat-6351	12	20	affected	affect	VERB
easat-6351	12	21	retail	retail	ADJ
easat-6351	12	22	performance	performance	NOUN
easat-6351	12	23	through	through	ADP
easat-6351	12	24	ecommerce	ecommerce	NOUN
easat-6351	12	25	success	success	NOUN
easat-6351	12	26	,	,	PUNCT
easat-6351	12	27	distribution	distribution	NOUN
easat-6351	12	28	management	management	NOUN
easat-6351	12	29	affected	affect	VERB
easat-6351	12	30	e	e	NOUN
easat-6351	12	31	-	-	NOUN
easat-6351	12	32	commerce	commerce	NOUN
easat-6351	12	33	success	success	NOUN
easat-6351	12	34	,	,	PUNCT
easat-6351	12	35	distribution	distribution	NOUN
easat-6351	12	36	management	management	NOUN
easat-6351	12	37	affected	affect	VERB
easat-6351	12	38	retail	retail	ADJ
easat-6351	12	39	performance	performance	NOUN
easat-6351	12	40	through	through	ADP
easat-6351	12	41	e	e	NOUN
easat-6351	12	42	-	-	NOUN
easat-6351	12	43	commerce	commerce	NOUN
easat-6351	12	44	success	success	NOUN
easat-6351	12	45	,	,	PUNCT
easat-6351	12	46	content	content	NOUN
easat-6351	12	47	marketing	marketing	NOUN
easat-6351	12	48	affected	affect	VERB
easat-6351	12	49	e	e	NOUN
easat-6351	12	50	-	-	NOUN
easat-6351	12	51	commerce	commerce	NOUN
easat-6351	12	52	success	success	NOUN
easat-6351	12	53	,	,	PUNCT
easat-6351	12	54	content	content	NOUN
easat-6351	12	55	marketing	marketing	NOUN
easat-6351	12	56	affected	affect	VERB
easat-6351	12	57	retail	retail	ADJ
easat-6351	12	58	performance	performance	NOUN
easat-6351	12	59	through	through	ADP
easat-6351	12	60	e	e	NOUN
easat-6351	12	61	-	-	NOUN
easat-6351	12	62	commerce	commerce	NOUN
easat-6351	12	63	success	success	NOUN
easat-6351	12	64	,	,	PUNCT
easat-6351	12	65	and	and	CCONJ
easat-6351	12	66	e	e	X
easat-6351	12	67	-	-	NOUN
easat-6351	12	68	commerce	commerce	NOUN
easat-6351	12	69	success	success	NOUN
easat-6351	12	70	affected	affect	VERB
easat-6351	12	71	retail	retail	ADJ
easat-6351	12	72	performance	performance	NOUN
easat-6351	12	73	.	.	PUNCT
easat-6351	13	1	the	the	DET
easat-6351	13	2	online	online	ADJ
easat-6351	13	3	sales	sale	NOUN
easat-6351	13	4	business	business	NOUN
easat-6351	13	5	can	can	AUX
easat-6351	13	6	develop	develop	VERB
easat-6351	13	7	a	a	DET
easat-6351	13	8	plan	plan	NOUN
easat-6351	13	9	in	in	ADP
easat-6351	13	10	areas	area	NOUN
easat-6351	13	11	such	such	ADJ
easat-6351	13	12	as	as	ADP
easat-6351	13	13	social	social	ADJ
easat-6351	13	14	media	medium	NOUN
easat-6351	13	15	integration	integration	NOUN
easat-6351	13	16	,	,	PUNCT
easat-6351	13	17	distribution	distribution	NOUN
easat-6351	13	18	management	management	NOUN
easat-6351	13	19	,	,	PUNCT
easat-6351	13	20	and	and	CCONJ
easat-6351	13	21	content	content	NOUN
easat-6351	13	22	marketing	marketing	NOUN
easat-6351	13	23	to	to	PART
easat-6351	13	24	ensure	ensure	VERB
easat-6351	13	25	that	that	SCONJ
easat-6351	13	26	the	the	DET
easat-6351	13	27	business	business	NOUN
easat-6351	13	28	can	can	AUX
easat-6351	13	29	identify	identify	VERB
easat-6351	13	30	the	the	DET
easat-6351	13	31	success	success	NOUN
easat-6351	13	32	of	of	ADP
easat-6351	13	33	e	e	NOUN
easat-6351	13	34	-	-	NOUN
easat-6351	13	35	commerce	commerce	NOUN
easat-6351	13	36	and	and	CCONJ
easat-6351	13	37	retail	retail	ADJ
easat-6351	13	38	performance	performance	NOUN
easat-6351	13	39	.	.	PUNCT
easat-6351	14	1	additionally	additionally	ADV
easat-6351	14	2	,	,	PUNCT
easat-6351	14	3	it	it	PRON
easat-6351	14	4	enables	enable	VERB
easat-6351	14	5	the	the	DET
easat-6351	14	6	business	business	NOUN
easat-6351	14	7	to	to	PART
easat-6351	14	8	meet	meet	VERB
easat-6351	14	9	its	its	PRON
easat-6351	14	10	own	own	ADJ
easat-6351	14	11	needs	need	NOUN
easat-6351	14	12	and	and	CCONJ
easat-6351	14	13	carry	carry	VERB
easat-6351	14	14	out	out	ADP
easat-6351	14	15	the	the	DET
easat-6351	14	16	decision	decision	NOUN
easat-6351	14	17	-	-	PUNCT
easat-6351	14	18	making	make	VERB
easat-6351	14	19	process	process	NOUN
easat-6351	14	20	for	for	ADP
easat-6351	14	21	making	make	VERB
easat-6351	14	22	purchases	purchase	NOUN
easat-6351	14	23	effectively	effectively	ADV
easat-6351	14	24	.	.	PUNCT
easat-6351	15	1	keywords	keyword	NOUN
easat-6351	15	2	:	:	PUNCT
easat-6351	15	3	content	content	NOUN
easat-6351	15	4	marketing	marketing	NOUN
easat-6351	15	5	,	,	PUNCT
easat-6351	15	6	distribution	distribution	NOUN
easat-6351	15	7	management	management	NOUN
easat-6351	15	8	,	,	PUNCT
easat-6351	15	9	e	e	NOUN
easat-6351	15	10	-	-	NOUN
easat-6351	15	11	commerce	commerce	NOUN
easat-6351	15	12	success	success	NOUN
easat-6351	15	13	,	,	PUNCT
easat-6351	15	14	retail	retail	ADJ
easat-6351	15	15	performance	performance	NOUN
easat-6351	15	16	,	,	PUNCT
easat-6351	15	17	social	social	ADJ
easat-6351	15	18	media	medium	NOUN
easat-6351	15	19	integration	integration	NOUN
easat-6351	15	20	.	.	PUNCT
easat-6351	16	1	1	1	X
easat-6351	16	2	.	.	X
easat-6351	16	3	introduction	introduction	NOUN
easat-6351	16	4	online	online	ADJ
easat-6351	16	5	sales	sale	NOUN
easat-6351	16	6	businesses	business	NOUN
easat-6351	16	7	have	have	AUX
easat-6351	16	8	expanded	expand	VERB
easat-6351	16	9	in	in	ADP
easat-6351	16	10	various	various	ADJ
easat-6351	16	11	sectors	sector	NOUN
easat-6351	16	12	,	,	PUNCT
easat-6351	16	13	significantly	significantly	ADV
easat-6351	16	14	changing	change	VERB
easat-6351	16	15	the	the	DET
easat-6351	16	16	global	global	ADJ
easat-6351	16	17	economy	economy	NOUN
easat-6351	16	18	and	and	CCONJ
easat-6351	16	19	consumer	consumer	NOUN
easat-6351	16	20	behavior	behavior	NOUN
easat-6351	16	21	.	.	PUNCT
easat-6351	17	1	in	in	ADP
easat-6351	17	2	thailand	thailand	PROPN
easat-6351	17	3	,	,	PUNCT
easat-6351	17	4	the	the	DET
easat-6351	17	5	online	online	ADJ
easat-6351	17	6	sales	sale	NOUN
easat-6351	17	7	business	business	NOUN
easat-6351	17	8	has	have	AUX
easat-6351	17	9	been	be	AUX
easat-6351	17	10	continuously	continuously	ADV
easat-6351	17	11	growing	grow	VERB
easat-6351	17	12	,	,	PUNCT
easat-6351	17	13	largely	largely	ADV
easat-6351	17	14	due	due	ADJ
easat-6351	17	15	to	to	ADP
easat-6351	17	16	the	the	DET
easat-6351	17	17	increasing	increase	VERB
easat-6351	17	18	number	number	NOUN
easat-6351	17	19	of	of	ADP
easat-6351	17	20	internet	internet	NOUN
easat-6351	17	21	users	user	NOUN
easat-6351	17	22	and	and	CCONJ
easat-6351	17	23	advancements	advancement	NOUN
easat-6351	17	24	in	in	ADP
easat-6351	17	25	technology	technology	NOUN
easat-6351	17	26	,	,	PUNCT
easat-6351	17	27	which	which	PRON
easat-6351	17	28	are	be	AUX
easat-6351	17	29	key	key	ADJ
easat-6351	17	30	factors	factor	NOUN
easat-6351	17	31	driving	drive	VERB
easat-6351	17	32	the	the	DET
easat-6351	17	33	rapid	rapid	ADJ
easat-6351	17	34	growth	growth	NOUN
easat-6351	17	35	of	of	ADP
easat-6351	17	36	online	online	ADJ
easat-6351	17	37	sales	sale	NOUN
easat-6351	17	38	.	.	PUNCT
easat-6351	18	1	however	however	ADV
easat-6351	18	2	,	,	PUNCT
easat-6351	18	3	challenges	challenge	NOUN
easat-6351	18	4	that	that	PRON
easat-6351	18	5	can	can	AUX
easat-6351	18	6	impact	impact	VERB
easat-6351	18	7	businesses	business	NOUN
easat-6351	18	8	include	include	VERB
easat-6351	18	9	issues	issue	NOUN
easat-6351	18	10	such	such	ADJ
easat-6351	18	11	as	as	ADP
easat-6351	18	12	not	not	PART
easat-6351	18	13	analyzing	analyze	VERB
easat-6351	18	14	the	the	DET
easat-6351	18	15	market	market	NOUN
easat-6351	18	16	,	,	PUNCT
easat-6351	18	17	inefficient	inefficient	ADJ
easat-6351	18	18	product	product	NOUN
easat-6351	18	19	delivery	delivery	NOUN
easat-6351	18	20	systems	system	NOUN
easat-6351	18	21	,	,	PUNCT
easat-6351	18	22	failure	failure	NOUN
easat-6351	18	23	to	to	PART
easat-6351	18	24	update	update	VERB
easat-6351	18	25	products	product	NOUN
easat-6351	18	26	in	in	ADP
easat-6351	18	27	realtime	realtime	NOUN
easat-6351	18	28	,	,	PUNCT
easat-6351	18	29	lack	lack	NOUN
easat-6351	18	30	of	of	ADP
easat-6351	18	31	after	after	ADP
easat-6351	18	32	-	-	PUNCT
easat-6351	18	33	sales	sale	NOUN
easat-6351	18	34	service	service	NOUN
easat-6351	18	35	,	,	PUNCT
easat-6351	18	36	or	or	CCONJ
easat-6351	18	37	price	price	NOUN
easat-6351	18	38	cuts	cut	NOUN
easat-6351	18	39	by	by	ADP
easat-6351	18	40	competitors	competitor	NOUN
easat-6351	18	41	.	.	PUNCT
easat-6351	19	1	given	give	VERB
easat-6351	19	2	the	the	DET
easat-6351	19	3	problems	problem	NOUN
easat-6351	19	4	and	and	CCONJ
easat-6351	19	5	the	the	DET
easat-6351	19	6	importance	importance	NOUN
easat-6351	19	7	of	of	ADP
easat-6351	19	8	these	these	DET
easat-6351	19	9	issues	issue	NOUN
easat-6351	19	10	mentioned	mention	VERB
easat-6351	19	11	above	above	ADV
easat-6351	19	12	,	,	PUNCT
easat-6351	19	13	this	this	PRON
easat-6351	19	14	is	be	AUX
easat-6351	19	15	the	the	DET
easat-6351	19	16	main	main	ADJ
easat-6351	19	17	reason	reason	NOUN
easat-6351	19	18	the	the	DET
easat-6351	19	19	researcher	researcher	NOUN
easat-6351	19	20	is	be	AUX
easat-6351	19	21	interested	interested	ADJ
easat-6351	19	22	in	in	ADP
easat-6351	19	23	studying	study	VERB
easat-6351	19	24	and	and	CCONJ
easat-6351	19	25	conducting	conduct	VERB
easat-6351	19	26	research	research	NOUN
easat-6351	19	27	on	on	ADP
easat-6351	19	28	this	this	DET
easat-6351	19	29	topic	topic	NOUN
easat-6351	19	30	,	,	PUNCT
easat-6351	19	31	especially	especially	ADV
easat-6351	19	32	focusing	focus	VERB
easat-6351	19	33	on	on	ADP
easat-6351	19	34	the	the	DET
easat-6351	19	35	variables	variable	NOUN
easat-6351	19	36	that	that	PRON
easat-6351	19	37	affect	affect	VERB
easat-6351	19	38	the	the	DET
easat-6351	19	39	success	success	NOUN
easat-6351	19	40	of	of	ADP
easat-6351	19	41	ecommerce	ecommerce	PROPN
easat-6351	19	42	.	.	PUNCT
easat-6351	20	1	the	the	DET
easat-6351	20	2	research	research	NOUN
easat-6351	20	3	includes	include	VERB
easat-6351	20	4	studies	study	NOUN
easat-6351	20	5	by	by	ADP
easat-6351	20	6	martin	martin	PROPN
easat-6351	20	7	and	and	CCONJ
easat-6351	20	8	matlay	matlay	NOUN
easat-6351	20	9	[	[	X
easat-6351	20	10	1	1	NUM
easat-6351	20	11	]	]	PUNCT
easat-6351	20	12	;	;	PUNCT
easat-6351	20	13	ha	ha	INTJ
easat-6351	20	14	and	and	CCONJ
easat-6351	20	15	stoel	stoel	NOUN
easat-6351	21	1	[	[	X
easat-6351	21	2	2	2	NUM
easat-6351	21	3	]	]	PUNCT
easat-6351	21	4	;	;	PUNCT
easat-6351	21	5	hansen	hansen	PROPN
easat-6351	21	6	and	and	CCONJ
easat-6351	21	7	jensen	jensen	PROPN
easat-6351	22	1	[	[	X
easat-6351	22	2	3	3	NUM
easat-6351	22	3	]	]	PUNCT
easat-6351	22	4	;	;	PUNCT
easat-6351	22	5	chen	chen	PROPN
easat-6351	22	6	,	,	PUNCT
easat-6351	22	7	et	et	PROPN
easat-6351	22	8	al	al	PROPN
easat-6351	22	9	.	.	PUNCT
easat-6351	23	1	[	[	X
easat-6351	23	2	4	4	NUM
easat-6351	23	3	]	]	PUNCT
easat-6351	23	4	;	;	PUNCT
easat-6351	23	5	li	li	PROPN
easat-6351	23	6	and	and	CCONJ
easat-6351	23	7	wu	wu	PROPN
easat-6351	24	1	[	[	X
easat-6351	24	2	5	5	NUM
easat-6351	24	3	]	]	PUNCT
easat-6351	24	4	;	;	PUNCT
easat-6351	24	5	jain	jain	NOUN
easat-6351	24	6	and	and	CCONJ
easat-6351	24	7	sharma	sharma	PROPN
easat-6351	25	1	[	[	X
easat-6351	25	2	6	6	NUM
easat-6351	25	3	]	]	PUNCT
easat-6351	25	4	;	;	PUNCT
easat-6351	25	5	brown	brown	ADJ
easat-6351	26	1	[	[	X
easat-6351	26	2	7	7	NUM
easat-6351	26	3	]	]	PUNCT
easat-6351	26	4	;	;	PUNCT
easat-6351	26	5	gefen	gefen	NOUN
easat-6351	26	6	and	and	CCONJ
easat-6351	26	7	pavlou	pavlou	ADJ
easat-6351	27	1	[	[	X
easat-6351	27	2	8	8	NUM
easat-6351	27	3	]	]	PUNCT
easat-6351	27	4	;	;	PUNCT
easat-6351	27	5	de	de	X
easat-6351	27	6	kerviler	kerviler	PROPN
easat-6351	27	7	,	,	PUNCT
easat-6351	27	8	et	et	PROPN
easat-6351	27	9	al	al	PROPN
easat-6351	27	10	.	.	PUNCT
easat-6351	28	1	[	[	X
easat-6351	28	2	9	9	NUM
easat-6351	28	3	]	]	PUNCT
easat-6351	28	4	and	and	CCONJ
easat-6351	28	5	shi	shi	PROPN
easat-6351	28	6	and	and	CCONJ
easat-6351	28	7	jiang	jiang	PROPN
easat-6351	29	1	[	[	X
easat-6351	29	2	10	10	NUM
easat-6351	29	3	]	]	PUNCT
easat-6351	29	4	.	.	PUNCT
easat-6351	30	1	1643	1643	NUM
easat-6351	30	2	edelweiss	edelweiss	PROPN
easat-6351	30	3	applied	apply	VERB
easat-6351	30	4	science	science	NOUN
easat-6351	30	5	and	and	CCONJ
easat-6351	30	6	technology	technology	NOUN
easat-6351	30	7	issn	issn	PROPN
easat-6351	30	8	:	:	PUNCT
easat-6351	30	9	2576	2576	NUM
easat-6351	30	10	-	-	SYM
easat-6351	30	11	8484	8484	NUM
easat-6351	30	12	vol	vol	NOUN
easat-6351	30	13	.	.	PROPN
easat-6351	31	1	9	9	NUM
easat-6351	31	2	,	,	PUNCT
easat-6351	31	3	no	no	INTJ
easat-6351	31	4	.	.	NOUN
easat-6351	31	5	4	4	NUM
easat-6351	31	6	:	:	SYM
easat-6351	31	7	1642	1642	NUM
easat-6351	31	8	-	-	SYM
easat-6351	31	9	1651	1651	NUM
easat-6351	31	10	,	,	PUNCT
easat-6351	31	11	2025	2025	NUM
easat-6351	31	12	doi	doi	NOUN
easat-6351	31	13	:	:	PUNCT
easat-6351	31	14	10.55214/25768484.v9i4.6351	10.55214/25768484.v9i4.6351	NOUN
easat-6351	31	15	©	©	PROPN
easat-6351	31	16	2025	2025	NUM
easat-6351	31	17	by	by	ADP
easat-6351	31	18	the	the	DET
easat-6351	31	19	authors	author	NOUN
easat-6351	31	20	;	;	PUNCT
easat-6351	31	21	licensee	licensee	PROPN
easat-6351	31	22	learning	learning	NOUN
easat-6351	31	23	gate	gate	VERB
easat-6351	31	24	the	the	DET
easat-6351	31	25	researcher	researcher	NOUN
easat-6351	31	26	collected	collect	VERB
easat-6351	31	27	data	datum	NOUN
easat-6351	31	28	from	from	ADP
easat-6351	31	29	online	online	ADJ
easat-6351	31	30	sales	sale	NOUN
easat-6351	31	31	businesses	business	NOUN
easat-6351	31	32	by	by	ADP
easat-6351	31	33	categorizing	categorize	VERB
easat-6351	31	34	them	they	PRON
easat-6351	31	35	into	into	ADP
easat-6351	31	36	the	the	DET
easat-6351	31	37	following	follow	VERB
easat-6351	31	38	types	type	NOUN
easat-6351	31	39	:	:	PUNCT
easat-6351	31	40	1	1	NUM
easat-6351	31	41	)	)	PUNCT
easat-6351	31	42	e	e	NOUN
easat-6351	31	43	-	-	NOUN
easat-6351	31	44	commerce	commerce	NOUN
easat-6351	31	45	websites	website	NOUN
easat-6351	31	46	,	,	PUNCT
easat-6351	31	47	2	2	X
easat-6351	31	48	)	)	PUNCT
easat-6351	31	49	advertising	advertising	NOUN
easat-6351	31	50	websites	website	NOUN
easat-6351	31	51	,	,	PUNCT
easat-6351	31	52	3	3	X
easat-6351	31	53	)	)	PUNCT
easat-6351	31	54	news	news	NOUN
easat-6351	31	55	websites	website	NOUN
easat-6351	31	56	,	,	PUNCT
easat-6351	31	57	4	4	X
easat-6351	31	58	)	)	PUNCT
easat-6351	31	59	blogs	blog	NOUN
easat-6351	31	60	,	,	PUNCT
easat-6351	31	61	and	and	CCONJ
easat-6351	31	62	5	5	X
easat-6351	31	63	)	)	PUNCT
easat-6351	31	64	classified	classify	VERB
easat-6351	31	65	advertising	advertising	NOUN
easat-6351	31	66	websites	website	NOUN
easat-6351	31	67	.	.	PUNCT
easat-6351	32	1	the	the	DET
easat-6351	32	2	data	datum	NOUN
easat-6351	32	3	was	be	AUX
easat-6351	32	4	gathered	gather	VERB
easat-6351	32	5	through	through	ADP
easat-6351	32	6	interviews	interview	NOUN
easat-6351	32	7	and	and	CCONJ
easat-6351	32	8	online	online	ADJ
easat-6351	32	9	questionnaires	questionnaire	NOUN
easat-6351	32	10	from	from	ADP
easat-6351	32	11	online	online	ADJ
easat-6351	32	12	sales	sale	NOUN
easat-6351	32	13	businesses	business	NOUN
easat-6351	32	14	between	between	ADP
easat-6351	32	15	september	september	PROPN
easat-6351	32	16	2024	2024	NUM
easat-6351	32	17	and	and	CCONJ
easat-6351	32	18	november	november	PROPN
easat-6351	32	19	2024	2024	NUM
easat-6351	32	20	.	.	PUNCT
easat-6351	33	1	the	the	DET
easat-6351	33	2	qualitative	qualitative	ADJ
easat-6351	33	3	population	population	NOUN
easat-6351	33	4	was	be	AUX
easat-6351	33	5	the	the	DET
easat-6351	33	6	online	online	ADJ
easat-6351	33	7	sales	sale	NOUN
easat-6351	33	8	businesses	business	NOUN
easat-6351	33	9	,	,	PUNCT
easat-6351	33	10	with	with	ADP
easat-6351	33	11	a	a	DET
easat-6351	33	12	sample	sample	NOUN
easat-6351	33	13	size	size	NOUN
easat-6351	33	14	of	of	ADP
easat-6351	33	15	5	5	NUM
easat-6351	33	16	,	,	PUNCT
easat-6351	33	17	categorized	categorize	VERB
easat-6351	33	18	by	by	ADP
easat-6351	33	19	the	the	DET
easat-6351	33	20	types	type	NOUN
easat-6351	33	21	of	of	ADP
easat-6351	33	22	online	online	ADJ
easat-6351	33	23	sales	sale	NOUN
easat-6351	33	24	businesses	business	NOUN
easat-6351	33	25	.	.	PUNCT
easat-6351	34	1	the	the	DET
easat-6351	34	2	quantitative	quantitative	ADJ
easat-6351	34	3	population	population	NOUN
easat-6351	34	4	was	be	AUX
easat-6351	34	5	the	the	DET
easat-6351	34	6	online	online	ADJ
easat-6351	34	7	sales	sale	NOUN
easat-6351	34	8	businesses	business	NOUN
easat-6351	34	9	,	,	PUNCT
easat-6351	34	10	with	with	ADP
easat-6351	34	11	a	a	DET
easat-6351	34	12	sample	sample	NOUN
easat-6351	34	13	size	size	NOUN
easat-6351	34	14	of	of	ADP
easat-6351	34	15	580	580	NUM
easat-6351	34	16	,	,	PUNCT
easat-6351	34	17	based	base	VERB
easat-6351	34	18	on	on	ADP
easat-6351	34	19	calculations	calculation	NOUN
easat-6351	34	20	for	for	ADP
easat-6351	34	21	data	datum	NOUN
easat-6351	34	22	analysis	analysis	NOUN
easat-6351	34	23	using	use	VERB
easat-6351	34	24	structural	structural	ADJ
easat-6351	34	25	equation	equation	NOUN
easat-6351	34	26	modeling	model	VERB
easat-6351	34	27	techniques	technique	NOUN
easat-6351	34	28	.	.	PUNCT
easat-6351	35	1	the	the	DET
easat-6351	35	2	expected	expect	VERB
easat-6351	35	3	benefits	benefit	NOUN
easat-6351	35	4	are	be	AUX
easat-6351	35	5	that	that	SCONJ
easat-6351	35	6	online	online	ADJ
easat-6351	35	7	sales	sale	NOUN
easat-6351	35	8	business	business	NOUN
easat-6351	35	9	operators	operator	NOUN
easat-6351	35	10	will	will	AUX
easat-6351	35	11	be	be	AUX
easat-6351	35	12	able	able	ADJ
easat-6351	35	13	to	to	PART
easat-6351	35	14	develop	develop	VERB
easat-6351	35	15	plans	plan	NOUN
easat-6351	35	16	in	in	ADP
easat-6351	35	17	areas	area	NOUN
easat-6351	35	18	such	such	ADJ
easat-6351	35	19	as	as	ADP
easat-6351	35	20	social	social	ADJ
easat-6351	35	21	media	medium	NOUN
easat-6351	35	22	integration	integration	NOUN
easat-6351	35	23	,	,	PUNCT
easat-6351	35	24	distribution	distribution	NOUN
easat-6351	35	25	management	management	NOUN
easat-6351	35	26	,	,	PUNCT
easat-6351	35	27	and	and	CCONJ
easat-6351	35	28	content	content	NOUN
easat-6351	35	29	marketing	marketing	NOUN
easat-6351	35	30	,	,	PUNCT
easat-6351	35	31	allowing	allow	VERB
easat-6351	35	32	them	they	PRON
easat-6351	35	33	to	to	PART
easat-6351	35	34	identify	identify	VERB
easat-6351	35	35	the	the	DET
easat-6351	35	36	factors	factor	NOUN
easat-6351	35	37	contributing	contribute	VERB
easat-6351	35	38	to	to	ADP
easat-6351	35	39	e	e	NOUN
easat-6351	35	40	-	-	NOUN
easat-6351	35	41	commerce	commerce	NOUN
easat-6351	35	42	success	success	NOUN
easat-6351	35	43	and	and	CCONJ
easat-6351	35	44	retail	retail	ADJ
easat-6351	35	45	performance	performance	NOUN
easat-6351	35	46	.	.	PUNCT
easat-6351	36	1	this	this	PRON
easat-6351	36	2	will	will	AUX
easat-6351	36	3	also	also	ADV
easat-6351	36	4	help	help	VERB
easat-6351	36	5	them	they	PRON
easat-6351	36	6	respond	respond	VERB
easat-6351	36	7	to	to	ADP
easat-6351	36	8	their	their	PRON
easat-6351	36	9	own	own	ADJ
easat-6351	36	10	needs	need	NOUN
easat-6351	36	11	and	and	CCONJ
easat-6351	36	12	make	make	VERB
easat-6351	36	13	informed	informed	ADJ
easat-6351	36	14	purchasing	purchasing	NOUN
easat-6351	36	15	decisions	decision	NOUN
easat-6351	36	16	.	.	PUNCT
easat-6351	37	1	this	this	DET
easat-6351	37	2	research	research	NOUN
easat-6351	37	3	article	article	NOUN
easat-6351	37	4	presents	present	VERB
easat-6351	37	5	a	a	DET
easat-6351	37	6	study	study	NOUN
easat-6351	37	7	developed	develop	VERB
easat-6351	37	8	from	from	ADP
easat-6351	37	9	systems	system	NOUN
easat-6351	37	10	theory	theory	NOUN
easat-6351	37	11	,	,	PUNCT
easat-6351	37	12	investigating	investigate	VERB
easat-6351	37	13	empirical	empirical	ADJ
easat-6351	37	14	variables	variable	NOUN
easat-6351	37	15	that	that	SCONJ
easat-6351	37	16	influence	influence	NOUN
easat-6351	37	17	e	e	NOUN
easat-6351	37	18	-	-	NOUN
easat-6351	37	19	commerce	commerce	NOUN
easat-6351	37	20	success	success	NOUN
easat-6351	37	21	and	and	CCONJ
easat-6351	37	22	retail	retail	ADJ
easat-6351	37	23	performance	performance	NOUN
easat-6351	37	24	.	.	PUNCT
easat-6351	38	1	the	the	DET
easat-6351	38	2	researcher	researcher	NOUN
easat-6351	38	3	believes	believe	VERB
easat-6351	38	4	that	that	SCONJ
easat-6351	38	5	the	the	DET
easat-6351	38	6	findings	finding	NOUN
easat-6351	38	7	of	of	ADP
easat-6351	38	8	this	this	DET
easat-6351	38	9	study	study	NOUN
easat-6351	38	10	will	will	AUX
easat-6351	38	11	be	be	AUX
easat-6351	38	12	important	important	ADJ
easat-6351	38	13	for	for	ADP
easat-6351	38	14	online	online	ADJ
easat-6351	38	15	sales	sale	NOUN
easat-6351	38	16	businesses	business	NOUN
easat-6351	38	17	,	,	PUNCT
easat-6351	38	18	as	as	ADV
easat-6351	38	19	well	well	ADV
easat-6351	38	20	as	as	ADP
easat-6351	38	21	for	for	ADP
easat-6351	38	22	academic	academic	ADJ
easat-6351	38	23	benefits	benefit	NOUN
easat-6351	38	24	such	such	ADJ
easat-6351	38	25	as	as	ADP
easat-6351	38	26	scholars	scholar	NOUN
easat-6351	38	27	,	,	PUNCT
easat-6351	38	28	researchers	researcher	NOUN
easat-6351	38	29	,	,	PUNCT
easat-6351	38	30	and	and	CCONJ
easat-6351	38	31	students	student	NOUN
easat-6351	38	32	,	,	PUNCT
easat-6351	38	33	who	who	PRON
easat-6351	38	34	can	can	AUX
easat-6351	38	35	use	use	VERB
easat-6351	38	36	the	the	DET
easat-6351	38	37	results	result	NOUN
easat-6351	38	38	from	from	ADP
easat-6351	38	39	this	this	DET
easat-6351	38	40	empirical	empirical	ADJ
easat-6351	38	41	study	study	NOUN
easat-6351	38	42	to	to	PART
easat-6351	38	43	develop	develop	VERB
easat-6351	38	44	further	further	ADJ
easat-6351	38	45	integration	integration	NOUN
easat-6351	38	46	and	and	CCONJ
easat-6351	38	47	academic	academic	ADJ
easat-6351	38	48	studies	study	NOUN
easat-6351	38	49	.	.	PUNCT
easat-6351	39	1	2	2	X
easat-6351	39	2	.	.	X
easat-6351	39	3	research	research	NOUN
easat-6351	39	4	objective	objective	ADJ
easat-6351	39	5	1	1	NUM
easat-6351	39	6	)	)	PUNCT
easat-6351	39	7	to	to	PART
easat-6351	39	8	study	study	VERB
easat-6351	39	9	the	the	DET
easat-6351	39	10	causal	causal	ADJ
easat-6351	39	11	factors	factor	NOUN
easat-6351	39	12	that	that	PRON
easat-6351	39	13	influence	influence	NOUN
easat-6351	39	14	e	e	NOUN
easat-6351	39	15	-	-	NOUN
easat-6351	39	16	commerce	commerce	NOUN
easat-6351	39	17	success	success	NOUN
easat-6351	39	18	and	and	CCONJ
easat-6351	39	19	retail	retail	ADJ
easat-6351	39	20	performance	performance	NOUN
easat-6351	39	21	in	in	ADP
easat-6351	39	22	online	online	ADJ
easat-6351	39	23	sales	sale	NOUN
easat-6351	39	24	businesses	business	NOUN
easat-6351	39	25	.	.	PUNCT
easat-6351	40	1	2	2	NUM
easat-6351	40	2	)	)	PUNCT
easat-6351	40	3	to	to	PART
easat-6351	40	4	investigate	investigate	VERB
easat-6351	40	5	the	the	DET
easat-6351	40	6	impact	impact	NOUN
easat-6351	40	7	of	of	ADP
easat-6351	40	8	causal	causal	ADJ
easat-6351	40	9	factors	factor	NOUN
easat-6351	40	10	of	of	ADP
easat-6351	40	11	e	e	NOUN
easat-6351	40	12	-	-	NOUN
easat-6351	40	13	commerce	commerce	NOUN
easat-6351	40	14	success	success	NOUN
easat-6351	40	15	that	that	PRON
easat-6351	40	16	affects	affect	VERB
easat-6351	40	17	retail	retail	ADJ
easat-6351	40	18	performance	performance	NOUN
easat-6351	40	19	in	in	ADP
easat-6351	40	20	online	online	ADJ
easat-6351	40	21	sales	sale	NOUN
easat-6351	40	22	businesses	business	NOUN
easat-6351	40	23	.	.	PUNCT
easat-6351	41	1	3	3	X
easat-6351	41	2	)	)	PUNCT
easat-6351	41	3	to	to	PART
easat-6351	41	4	develop	develop	VERB
easat-6351	41	5	a	a	DET
easat-6351	41	6	model	model	NOUN
easat-6351	41	7	of	of	ADP
easat-6351	41	8	causal	causal	ADJ
easat-6351	41	9	factors	factor	NOUN
easat-6351	41	10	for	for	ADP
easat-6351	41	11	e	e	NOUN
easat-6351	41	12	-	-	NOUN
easat-6351	41	13	commerce	commerce	NOUN
easat-6351	41	14	success	success	NOUN
easat-6351	41	15	that	that	PRON
easat-6351	41	16	affect	affect	VERB
easat-6351	41	17	retail	retail	ADJ
easat-6351	41	18	performance	performance	NOUN
easat-6351	41	19	in	in	ADP
easat-6351	41	20	online	online	ADJ
easat-6351	41	21	sales	sale	NOUN
easat-6351	41	22	businesses	business	NOUN
easat-6351	41	23	.	.	PUNCT
easat-6351	42	1	3	3	X
easat-6351	42	2	.	.	X
easat-6351	42	3	literature	literature	NOUN
easat-6351	42	4	review	review	VERB
easat-6351	42	5	the	the	DET
easat-6351	42	6	concepts	concept	NOUN
easat-6351	42	7	and	and	CCONJ
easat-6351	42	8	theories	theory	NOUN
easat-6351	42	9	used	use	VERB
easat-6351	42	10	in	in	ADP
easat-6351	42	11	this	this	DET
easat-6351	42	12	research	research	NOUN
easat-6351	42	13	cover	cover	VERB
easat-6351	42	14	social	social	ADJ
easat-6351	42	15	media	medium	NOUN
easat-6351	42	16	integration	integration	NOUN
easat-6351	42	17	,	,	PUNCT
easat-6351	42	18	logistics	logistic	NOUN
easat-6351	42	19	and	and	CCONJ
easat-6351	42	20	distribution	distribution	NOUN
easat-6351	42	21	,	,	PUNCT
easat-6351	42	22	content	content	NOUN
easat-6351	42	23	marketing	marketing	NOUN
easat-6351	42	24	,	,	PUNCT
easat-6351	42	25	e	e	NOUN
easat-6351	42	26	-	-	NOUN
easat-6351	42	27	commerce	commerce	NOUN
easat-6351	42	28	success	success	NOUN
easat-6351	42	29	,	,	PUNCT
easat-6351	42	30	and	and	CCONJ
easat-6351	42	31	retail	retail	ADJ
easat-6351	42	32	performance	performance	NOUN
easat-6351	42	33	,	,	PUNCT
easat-6351	42	34	as	as	SCONJ
easat-6351	42	35	discussed	discuss	VERB
easat-6351	42	36	in	in	ADP
easat-6351	42	37	the	the	DET
easat-6351	42	38	background	background	NOUN
easat-6351	42	39	and	and	CCONJ
easat-6351	42	40	significance	significance	NOUN
easat-6351	42	41	of	of	ADP
easat-6351	42	42	the	the	DET
easat-6351	42	43	problem	problem	NOUN
easat-6351	42	44	.	.	PUNCT
easat-6351	43	1	these	these	DET
easat-6351	43	2	concepts	concept	NOUN
easat-6351	43	3	serve	serve	VERB
easat-6351	43	4	as	as	ADP
easat-6351	43	5	variables	variable	NOUN
easat-6351	43	6	for	for	ADP
easat-6351	43	7	defining	define	VERB
easat-6351	43	8	the	the	DET
easat-6351	43	9	framework	framework	NOUN
easat-6351	43	10	of	of	ADP
easat-6351	43	11	the	the	DET
easat-6351	43	12	study	study	NOUN
easat-6351	43	13	.	.	PUNCT
easat-6351	44	1	the	the	DET
easat-6351	44	2	relationships	relationship	NOUN
easat-6351	44	3	between	between	ADP
easat-6351	44	4	the	the	DET
easat-6351	44	5	variables	variable	NOUN
easat-6351	44	6	are	be	AUX
easat-6351	44	7	examined	examine	VERB
easat-6351	44	8	as	as	SCONJ
easat-6351	44	9	follows	follow	VERB
easat-6351	44	10	:	:	PUNCT
easat-6351	44	11	hypothesis	hypothesis	NOUN
easat-6351	44	12	1	1	NUM
easat-6351	44	13	:	:	PUNCT
easat-6351	44	14	the	the	DET
easat-6351	44	15	relationship	relationship	NOUN
easat-6351	44	16	between	between	ADP
easat-6351	44	17	social	social	ADJ
easat-6351	44	18	media	medium	NOUN
easat-6351	44	19	integration	integration	NOUN
easat-6351	44	20	affects	affect	VERB
easat-6351	44	21	e	e	NOUN
easat-6351	44	22	-	-	NOUN
easat-6351	44	23	commerce	commerce	NOUN
easat-6351	44	24	success	success	NOUN
easat-6351	44	25	mapanje	mapanje	VERB
easat-6351	45	1	[	[	X
easat-6351	45	2	11	11	NUM
easat-6351	45	3	]	]	PUNCT
easat-6351	45	4	evaluated	evaluate	VERB
easat-6351	45	5	the	the	DET
easat-6351	45	6	impact	impact	NOUN
easat-6351	45	7	of	of	ADP
easat-6351	45	8	social	social	ADJ
easat-6351	45	9	media	medium	NOUN
easat-6351	45	10	integration	integration	NOUN
easat-6351	45	11	on	on	ADP
easat-6351	45	12	consumer	consumer	NOUN
easat-6351	45	13	decision	decision	NOUN
easat-6351	45	14	-	-	PUNCT
easat-6351	45	15	making	making	NOUN
easat-6351	45	16	on	on	ADP
easat-6351	45	17	ecommerce	ecommerce	NOUN
easat-6351	45	18	platforms	platform	NOUN
easat-6351	45	19	in	in	ADP
easat-6351	45	20	malawi	malawi	PROPN
easat-6351	45	21	.	.	PUNCT
easat-6351	46	1	yan	yan	PROPN
easat-6351	47	1	[	[	X
easat-6351	47	2	12	12	NUM
easat-6351	47	3	]	]	PUNCT
easat-6351	47	4	examined	examine	VERB
easat-6351	47	5	the	the	DET
easat-6351	47	6	biological	biological	ADJ
easat-6351	47	7	relationship	relationship	NOUN
easat-6351	47	8	between	between	ADP
easat-6351	47	9	social	social	ADJ
easat-6351	47	10	media	medium	NOUN
easat-6351	47	11	platforms	platform	NOUN
easat-6351	47	12	and	and	CCONJ
easat-6351	47	13	cross	cross	ADJ
easat-6351	47	14	-	-	ADJ
easat-6351	47	15	border	border	ADJ
easat-6351	47	16	ecommerce	ecommerce	NOUN
easat-6351	47	17	success	success	NOUN
easat-6351	47	18	,	,	PUNCT
easat-6351	47	19	as	as	ADV
easat-6351	47	20	well	well	ADV
easat-6351	47	21	as	as	ADP
easat-6351	47	22	the	the	DET
easat-6351	47	23	opportunities	opportunity	NOUN
easat-6351	47	24	and	and	CCONJ
easat-6351	47	25	challenges	challenge	NOUN
easat-6351	47	26	in	in	ADP
easat-6351	47	27	cross	cross	ADJ
easat-6351	47	28	-	-	ADJ
easat-6351	47	29	border	border	ADJ
easat-6351	47	30	e	e	PROPN
easat-6351	47	31	-	-	NOUN
easat-6351	47	32	commerce	commerce	NOUN
easat-6351	47	33	operations	operation	NOUN
easat-6351	47	34	.	.	PUNCT
easat-6351	48	1	hypothesis	hypothesis	NOUN
easat-6351	48	2	2	2	NUM
easat-6351	48	3	:	:	PUNCT
easat-6351	48	4	the	the	DET
easat-6351	48	5	relationship	relationship	NOUN
easat-6351	48	6	between	between	ADP
easat-6351	48	7	social	social	ADJ
easat-6351	48	8	media	medium	NOUN
easat-6351	48	9	integration	integration	NOUN
easat-6351	48	10	affects	affect	VERB
easat-6351	48	11	retail	retail	ADJ
easat-6351	48	12	performance	performance	NOUN
easat-6351	48	13	through	through	ADP
easat-6351	48	14	e	e	NOUN
easat-6351	48	15	-	-	NOUN
easat-6351	48	16	commerce	commerce	ADJ
easat-6351	48	17	success	success	NOUN
easat-6351	48	18	hanaysha	hanaysha	PROPN
easat-6351	48	19	,	,	PUNCT
easat-6351	48	20	et	et	PROPN
easat-6351	48	21	al	al	PROPN
easat-6351	48	22	.	.	PUNCT
easat-6351	49	1	[	[	X
easat-6351	49	2	13	13	NUM
easat-6351	49	3	]	]	PUNCT
easat-6351	49	4	focused	focus	VERB
easat-6351	49	5	on	on	ADP
easat-6351	49	6	investigating	investigate	VERB
easat-6351	49	7	how	how	SCONJ
easat-6351	49	8	elements	element	NOUN
easat-6351	49	9	of	of	ADP
easat-6351	49	10	social	social	ADJ
easat-6351	49	11	media	medium	NOUN
easat-6351	49	12	advertising	advertising	NOUN
easat-6351	49	13	(	(	PUNCT
easat-6351	49	14	entertainment	entertainment	NOUN
easat-6351	49	15	,	,	PUNCT
easat-6351	49	16	relevance	relevance	NOUN
easat-6351	49	17	perception	perception	NOUN
easat-6351	49	18	,	,	PUNCT
easat-6351	49	19	interaction	interaction	NOUN
easat-6351	49	20	,	,	PUNCT
easat-6351	49	21	and	and	CCONJ
easat-6351	49	22	information	information	NOUN
easat-6351	49	23	)	)	PUNCT
easat-6351	49	24	affect	affect	VERB
easat-6351	49	25	brand	brand	NOUN
easat-6351	49	26	value	value	NOUN
easat-6351	49	27	and	and	CCONJ
easat-6351	49	28	brand	brand	NOUN
easat-6351	49	29	experience	experience	NOUN
easat-6351	49	30	in	in	ADP
easat-6351	49	31	the	the	DET
easat-6351	49	32	context	context	NOUN
easat-6351	49	33	of	of	ADP
easat-6351	49	34	retail	retail	NOUN
easat-6351	49	35	.	.	PUNCT
easat-6351	50	1	potter	potter	NOUN
easat-6351	50	2	and	and	CCONJ
easat-6351	50	3	stilinski	stilinski	PROPN
easat-6351	51	1	[	[	X
easat-6351	51	2	14	14	NUM
easat-6351	51	3	]	]	PUNCT
easat-6351	51	4	studied	study	VERB
easat-6351	51	5	how	how	SCONJ
easat-6351	51	6	fashion	fashion	NOUN
easat-6351	51	7	brands	brand	NOUN
easat-6351	51	8	can	can	AUX
easat-6351	51	9	use	use	VERB
easat-6351	51	10	targeting	target	VERB
easat-6351	51	11	strategies	strategy	NOUN
easat-6351	51	12	on	on	ADP
easat-6351	51	13	social	social	ADJ
easat-6351	51	14	media	medium	NOUN
easat-6351	51	15	to	to	PART
easat-6351	51	16	tailor	tailor	VERB
easat-6351	51	17	marketing	marketing	NOUN
easat-6351	51	18	campaigns	campaign	NOUN
easat-6351	51	19	and	and	CCONJ
easat-6351	51	20	influence	influence	NOUN
easat-6351	51	21	consumer	consumer	NOUN
easat-6351	51	22	behavior	behavior	NOUN
easat-6351	51	23	.	.	PUNCT
easat-6351	52	1	woo	woo	PROPN
easat-6351	52	2	,	,	PUNCT
easat-6351	52	3	et	et	PROPN
easat-6351	52	4	al	al	PROPN
easat-6351	52	5	.	.	PUNCT
easat-6351	53	1	[	[	X
easat-6351	53	2	15	15	NUM
easat-6351	53	3	]	]	PUNCT
easat-6351	53	4	investigated	investigate	VERB
easat-6351	53	5	the	the	DET
easat-6351	53	6	perceptions	perception	NOUN
easat-6351	53	7	,	,	PUNCT
easat-6351	53	8	trust	trust	NOUN
easat-6351	53	9	,	,	PUNCT
easat-6351	53	10	and	and	CCONJ
easat-6351	53	11	level	level	NOUN
easat-6351	53	12	of	of	ADP
easat-6351	53	13	intention	intention	NOUN
easat-6351	53	14	of	of	ADP
easat-6351	53	15	small	small	ADJ
easat-6351	53	16	business	business	NOUN
easat-6351	53	17	owners	owner	NOUN
easat-6351	53	18	(	(	PUNCT
easat-6351	53	19	sbos	sbo	NOUN
easat-6351	53	20	)	)	PUNCT
easat-6351	53	21	for	for	ADP
easat-6351	53	22	social	social	ADJ
easat-6351	53	23	media	medium	NOUN
easat-6351	53	24	integration	integration	NOUN
easat-6351	53	25	,	,	PUNCT
easat-6351	53	26	as	as	ADV
easat-6351	53	27	well	well	ADV
easat-6351	53	28	as	as	ADP
easat-6351	53	29	the	the	DET
easat-6351	53	30	relationship	relationship	NOUN
easat-6351	53	31	between	between	ADP
easat-6351	53	32	these	these	DET
easat-6351	53	33	variables	variable	NOUN
easat-6351	53	34	.	.	PUNCT
easat-6351	54	1	hypothesis	hypothesis	NOUN
easat-6351	54	2	3	3	NUM
easat-6351	54	3	:	:	PUNCT
easat-6351	54	4	the	the	DET
easat-6351	54	5	relationship	relationship	NOUN
easat-6351	54	6	between	between	ADP
easat-6351	54	7	distribution	distribution	NOUN
easat-6351	54	8	management	management	NOUN
easat-6351	54	9	affects	affect	VERB
easat-6351	54	10	e	e	NOUN
easat-6351	54	11	-	-	NOUN
easat-6351	54	12	commerce	commerce	NOUN
easat-6351	54	13	success	success	NOUN
easat-6351	54	14	qi	qi	PROPN
easat-6351	54	15	,	,	PUNCT
easat-6351	54	16	et	et	PROPN
easat-6351	54	17	al	al	PROPN
easat-6351	54	18	.	.	PUNCT
easat-6351	55	1	[	[	X
easat-6351	55	2	16	16	NUM
easat-6351	55	3	]	]	PUNCT
easat-6351	55	4	explored	explore	VERB
easat-6351	55	5	the	the	DET
easat-6351	55	6	dynamic	dynamic	ADJ
easat-6351	55	7	relationship	relationship	NOUN
easat-6351	55	8	between	between	ADP
easat-6351	55	9	cross	cross	ADJ
easat-6351	55	10	-	-	ADJ
easat-6351	55	11	border	border	ADJ
easat-6351	55	12	e	e	NOUN
easat-6351	55	13	-	-	NOUN
easat-6351	55	14	commerce	commerce	NOUN
easat-6351	55	15	and	and	CCONJ
easat-6351	55	16	joint	joint	ADJ
easat-6351	55	17	logistics	logistic	NOUN
easat-6351	55	18	development	development	NOUN
easat-6351	55	19	strategies	strategy	NOUN
easat-6351	55	20	within	within	ADP
easat-6351	55	21	the	the	DET
easat-6351	55	22	context	context	NOUN
easat-6351	55	23	of	of	ADP
easat-6351	55	24	small	small	ADJ
easat-6351	55	25	and	and	CCONJ
easat-6351	55	26	medium	medium	ADJ
easat-6351	55	27	-	-	PUNCT
easat-6351	55	28	sized	sized	ADJ
easat-6351	55	29	enterprises	enterprise	NOUN
easat-6351	55	30	(	(	PUNCT
easat-6351	55	31	smes	sme	NOUN
easat-6351	55	32	)	)	PUNCT
easat-6351	55	33	in	in	ADP
easat-6351	55	34	china	china	PROPN
easat-6351	55	35	.	.	PUNCT
easat-6351	56	1	sustan	sustan	PROPN
easat-6351	56	2	and	and	CCONJ
easat-6351	56	3	arslan	arslan	PROPN
easat-6351	57	1	[	[	X
easat-6351	57	2	17	17	NUM
easat-6351	57	3	]	]	PUNCT
easat-6351	57	4	delved	delve	VERB
easat-6351	57	5	into	into	ADP
easat-6351	57	6	the	the	DET
easat-6351	57	7	challenges	challenge	NOUN
easat-6351	57	8	of	of	ADP
easat-6351	57	9	last	last	ADJ
easat-6351	57	10	-	-	PUNCT
easat-6351	57	11	mile	mile	NOUN
easat-6351	57	12	delivery	delivery	NOUN
easat-6351	57	13	exacerbated	exacerbate	VERB
easat-6351	57	14	by	by	ADP
easat-6351	57	15	the	the	DET
easat-6351	57	16	growing	grow	VERB
easat-6351	57	17	e	e	NOUN
easat-6351	57	18	-	-	NOUN
easat-6351	57	19	commerce	commerce	NOUN
easat-6351	57	20	industry	industry	NOUN
easat-6351	57	21	.	.	PUNCT
easat-6351	58	1	1644	1644	NUM
easat-6351	58	2	edelweiss	edelweiss	PROPN
easat-6351	58	3	applied	apply	VERB
easat-6351	58	4	science	science	NOUN
easat-6351	58	5	and	and	CCONJ
easat-6351	58	6	technology	technology	NOUN
easat-6351	58	7	issn	issn	PROPN
easat-6351	58	8	:	:	PUNCT
easat-6351	58	9	2576	2576	NUM
easat-6351	58	10	-	-	SYM
easat-6351	58	11	8484	8484	NUM
easat-6351	58	12	vol	vol	NOUN
easat-6351	58	13	.	.	PROPN
easat-6351	59	1	9	9	NUM
easat-6351	59	2	,	,	PUNCT
easat-6351	59	3	no	no	INTJ
easat-6351	59	4	.	.	NOUN
easat-6351	59	5	4	4	NUM
easat-6351	59	6	:	:	SYM
easat-6351	59	7	1642	1642	NUM
easat-6351	59	8	-	-	SYM
easat-6351	59	9	1651	1651	NUM
easat-6351	59	10	,	,	PUNCT
easat-6351	59	11	2025	2025	NUM
easat-6351	59	12	doi	doi	NOUN
easat-6351	59	13	:	:	PUNCT
easat-6351	59	14	10.55214/25768484.v9i4.6351	10.55214/25768484.v9i4.6351	NOUN
easat-6351	59	15	©	©	PROPN
easat-6351	59	16	2025	2025	NUM
easat-6351	59	17	by	by	ADP
easat-6351	59	18	the	the	DET
easat-6351	59	19	authors	author	NOUN
easat-6351	59	20	;	;	PUNCT
easat-6351	59	21	licensee	licensee	PROPN
easat-6351	59	22	learning	learning	NOUN
easat-6351	59	23	gate	gate	PROPN
easat-6351	59	24	yanginlar	yanginlar	NOUN
easat-6351	59	25	,	,	PUNCT
easat-6351	59	26	et	et	PROPN
easat-6351	59	27	al	al	PROPN
easat-6351	59	28	.	.	PUNCT
easat-6351	60	1	[	[	X
easat-6351	60	2	18	18	NUM
easat-6351	60	3	]	]	PUNCT
easat-6351	60	4	considered	consider	VERB
easat-6351	60	5	whether	whether	SCONJ
easat-6351	60	6	e	e	NOUN
easat-6351	60	7	-	-	NOUN
easat-6351	60	8	commerce	commerce	NOUN
easat-6351	60	9	marketing	marketing	NOUN
easat-6351	60	10	capabilities	capability	NOUN
easat-6351	60	11	influence	influence	NOUN
easat-6351	60	12	company	company	NOUN
easat-6351	60	13	performance	performance	NOUN
easat-6351	60	14	and	and	CCONJ
easat-6351	60	15	the	the	DET
easat-6351	60	16	role	role	NOUN
easat-6351	60	17	of	of	ADP
easat-6351	60	18	logistics	logistic	NOUN
easat-6351	60	19	4.0	4.0	NUM
easat-6351	60	20	in	in	ADP
easat-6351	60	21	this	this	DET
easat-6351	60	22	relationship	relationship	NOUN
easat-6351	60	23	.	.	PUNCT
easat-6351	61	1	hypothesis	hypothesis	NOUN
easat-6351	61	2	4	4	NUM
easat-6351	61	3	:	:	PUNCT
easat-6351	61	4	the	the	DET
easat-6351	61	5	relationship	relationship	NOUN
easat-6351	61	6	between	between	ADP
easat-6351	61	7	distribution	distribution	NOUN
easat-6351	61	8	management	management	NOUN
easat-6351	61	9	affects	affect	VERB
easat-6351	61	10	retail	retail	ADJ
easat-6351	61	11	performance	performance	NOUN
easat-6351	61	12	through	through	ADP
easat-6351	61	13	e	e	NOUN
easat-6351	61	14	-	-	NOUN
easat-6351	61	15	commerce	commerce	ADJ
easat-6351	61	16	success	success	NOUN
easat-6351	61	17	feng	feng	PROPN
easat-6351	61	18	,	,	PUNCT
easat-6351	61	19	et	et	PROPN
easat-6351	61	20	al	al	PROPN
easat-6351	61	21	.	.	PUNCT
easat-6351	62	1	[	[	X
easat-6351	62	2	19	19	NUM
easat-6351	62	3	]	]	PUNCT
easat-6351	62	4	explored	explore	VERB
easat-6351	62	5	modern	modern	ADJ
easat-6351	62	6	logistics	logistic	NOUN
easat-6351	62	7	innovations	innovation	NOUN
easat-6351	62	8	and	and	CCONJ
easat-6351	62	9	challenges	challenge	NOUN
easat-6351	62	10	in	in	ADP
easat-6351	62	11	the	the	DET
easat-6351	62	12	new	new	ADJ
easat-6351	62	13	retail	retail	ADJ
easat-6351	62	14	era	era	NOUN
easat-6351	62	15	,	,	PUNCT
easat-6351	62	16	driven	drive	VERB
easat-6351	62	17	by	by	ADP
easat-6351	62	18	the	the	DET
easat-6351	62	19	rapid	rapid	ADJ
easat-6351	62	20	development	development	NOUN
easat-6351	62	21	of	of	ADP
easat-6351	62	22	science	science	NOUN
easat-6351	62	23	and	and	CCONJ
easat-6351	62	24	technology	technology	NOUN
easat-6351	62	25	.	.	PUNCT
easat-6351	63	1	kumar	kumar	PROPN
easat-6351	63	2	,	,	PUNCT
easat-6351	63	3	et	et	PROPN
easat-6351	63	4	al	al	PROPN
easat-6351	63	5	.	.	PUNCT
easat-6351	64	1	[	[	X
easat-6351	64	2	20	20	NUM
easat-6351	64	3	]	]	PUNCT
easat-6351	64	4	stated	state	VERB
easat-6351	64	5	that	that	SCONJ
easat-6351	64	6	in	in	ADP
easat-6351	64	7	this	this	DET
easat-6351	64	8	ever	ever	ADV
easat-6351	64	9	-	-	PUNCT
easat-6351	64	10	changing	change	VERB
easat-6351	64	11	landscape	landscape	NOUN
easat-6351	64	12	,	,	PUNCT
easat-6351	64	13	e	e	NOUN
easat-6351	64	14	-	-	NOUN
easat-6351	64	15	commerce	commerce	NOUN
easat-6351	64	16	retailers	retailer	NOUN
easat-6351	64	17	are	be	AUX
easat-6351	64	18	innovating	innovate	VERB
easat-6351	64	19	relentlessly	relentlessly	ADV
easat-6351	64	20	.	.	PUNCT
easat-6351	65	1	li	li	PROPN
easat-6351	65	2	and	and	CCONJ
easat-6351	65	3	wu	wu	PROPN
easat-6351	66	1	[	[	X
easat-6351	66	2	5	5	NUM
easat-6351	66	3	]	]	PUNCT
easat-6351	66	4	presented	present	VERB
easat-6351	66	5	a	a	DET
easat-6351	66	6	new	new	ADJ
easat-6351	66	7	multichannel	multichannel	ADJ
easat-6351	66	8	retail	retail	ADJ
easat-6351	66	9	model	model	NOUN
easat-6351	66	10	—	—	PUNCT
easat-6351	66	11	pre	pre	ADJ
easat-6351	66	12	-	-	ADJ
easat-6351	66	13	positioned	positioned	ADJ
easat-6351	66	14	warehouses	warehouse	NOUN
easat-6351	66	15	—	—	PUNCT
easat-6351	66	16	that	that	PRON
easat-6351	66	17	developed	develop	VERB
easat-6351	66	18	rapidly	rapidly	ADV
easat-6351	66	19	in	in	ADP
easat-6351	66	20	china	china	PROPN
easat-6351	66	21	during	during	ADP
easat-6351	66	22	the	the	DET
easat-6351	66	23	covid-19	covid-19	PROPN
easat-6351	66	24	pandemic	pandemic	NOUN
easat-6351	66	25	.	.	PUNCT
easat-6351	67	1	hypothesis	hypothesis	NOUN
easat-6351	67	2	5	5	NUM
easat-6351	67	3	:	:	PUNCT
easat-6351	67	4	the	the	DET
easat-6351	67	5	relationship	relationship	NOUN
easat-6351	67	6	between	between	ADP
easat-6351	67	7	content	content	NOUN
easat-6351	67	8	marketing	marketing	NOUN
easat-6351	67	9	affects	affect	VERB
easat-6351	67	10	e	e	NOUN
easat-6351	67	11	-	-	NOUN
easat-6351	67	12	commerce	commerce	NOUN
easat-6351	67	13	success	success	NOUN
easat-6351	67	14	lazuardi	lazuardi	NOUN
easat-6351	67	15	,	,	PUNCT
easat-6351	67	16	et	et	PROPN
easat-6351	67	17	al	al	PROPN
easat-6351	67	18	.	.	PUNCT
easat-6351	68	1	[	[	X
easat-6351	68	2	21	21	NUM
easat-6351	68	3	]	]	PUNCT
easat-6351	68	4	examined	examine	VERB
easat-6351	68	5	factors	factor	NOUN
easat-6351	68	6	influencing	influence	VERB
easat-6351	68	7	e	e	NOUN
easat-6351	68	8	-	-	NOUN
easat-6351	68	9	commerce	commerce	NOUN
easat-6351	68	10	success	success	NOUN
easat-6351	68	11	,	,	PUNCT
easat-6351	68	12	focusing	focus	VERB
easat-6351	68	13	on	on	ADP
easat-6351	68	14	digital	digital	ADJ
easat-6351	68	15	marketing	marketing	NOUN
easat-6351	68	16	and	and	CCONJ
easat-6351	68	17	product	product	NOUN
easat-6351	68	18	diversification	diversification	NOUN
easat-6351	68	19	as	as	ADP
easat-6351	68	20	independent	independent	ADJ
easat-6351	68	21	variables	variable	NOUN
easat-6351	68	22	.	.	PUNCT
easat-6351	69	1	bataineh	bataineh	PROPN
easat-6351	69	2	,	,	PUNCT
easat-6351	69	3	et	et	PROPN
easat-6351	69	4	al	al	PROPN
easat-6351	69	5	.	.	PUNCT
easat-6351	70	1	[	[	X
easat-6351	70	2	22	22	NUM
easat-6351	70	3	]	]	PUNCT
easat-6351	70	4	analyzed	analyze	VERB
easat-6351	70	5	marketing	marketing	NOUN
easat-6351	70	6	in	in	ADP
easat-6351	70	7	the	the	DET
easat-6351	70	8	context	context	NOUN
easat-6351	70	9	of	of	ADP
easat-6351	70	10	e	e	NOUN
easat-6351	70	11	-	-	NOUN
easat-6351	70	12	commerce	commerce	NOUN
easat-6351	70	13	in	in	ADP
easat-6351	70	14	jordan	jordan	PROPN
easat-6351	70	15	,	,	PUNCT
easat-6351	70	16	with	with	ADP
easat-6351	70	17	in	in	ADP
easat-6351	70	18	-	-	PUNCT
easat-6351	70	19	depth	depth	NOUN
easat-6351	70	20	analysis	analysis	NOUN
easat-6351	70	21	of	of	ADP
easat-6351	70	22	various	various	ADJ
easat-6351	70	23	algorithms	algorithm	NOUN
easat-6351	70	24	and	and	CCONJ
easat-6351	70	25	wide	wide	ADJ
easat-6351	70	26	usage	usage	NOUN
easat-6351	70	27	.	.	PUNCT
easat-6351	71	1	tan	tan	PROPN
easat-6351	71	2	,	,	PUNCT
easat-6351	71	3	et	et	PROPN
easat-6351	71	4	al	al	PROPN
easat-6351	71	5	.	.	PUNCT
easat-6351	72	1	[	[	X
easat-6351	72	2	23	23	NUM
easat-6351	72	3	]	]	PUNCT
easat-6351	72	4	investigated	investigate	VERB
easat-6351	72	5	the	the	DET
easat-6351	72	6	impact	impact	NOUN
easat-6351	72	7	of	of	ADP
easat-6351	72	8	content	content	NOUN
easat-6351	72	9	marketing	marketing	NOUN
easat-6351	72	10	strategies	strategy	NOUN
easat-6351	72	11	on	on	ADP
easat-6351	72	12	customer	customer	NOUN
easat-6351	72	13	engagement	engagement	NOUN
easat-6351	72	14	in	in	ADP
easat-6351	72	15	online	online	ADJ
easat-6351	72	16	fashion	fashion	NOUN
easat-6351	72	17	stores	store	NOUN
easat-6351	72	18	in	in	ADP
easat-6351	72	19	malaysia	malaysia	PROPN
easat-6351	72	20	,	,	PUNCT
easat-6351	72	21	presenting	present	VERB
easat-6351	72	22	effective	effective	ADJ
easat-6351	72	23	content	content	NOUN
easat-6351	72	24	marketing	marketing	NOUN
easat-6351	72	25	strategies	strategy	NOUN
easat-6351	72	26	for	for	SCONJ
easat-6351	72	27	retailers	retailer	NOUN
easat-6351	72	28	to	to	PART
easat-6351	72	29	attract	attract	VERB
easat-6351	72	30	customers	customer	NOUN
easat-6351	72	31	.	.	PUNCT
easat-6351	73	1	hypothesis	hypothesis	NOUN
easat-6351	73	2	6	6	NUM
easat-6351	73	3	:	:	PUNCT
easat-6351	73	4	the	the	DET
easat-6351	73	5	relationship	relationship	NOUN
easat-6351	73	6	between	between	ADP
easat-6351	73	7	content	content	NOUN
easat-6351	73	8	marketing	marketing	NOUN
easat-6351	73	9	affects	affect	VERB
easat-6351	73	10	retail	retail	ADJ
easat-6351	73	11	performance	performance	NOUN
easat-6351	73	12	through	through	ADP
easat-6351	73	13	ecommerce	ecommerce	NOUN
easat-6351	73	14	success	success	NOUN
easat-6351	73	15	karpushkin	karpushkin	PUNCT
easat-6351	74	1	[	[	X
easat-6351	74	2	24	24	NUM
easat-6351	74	3	]	]	PUNCT
easat-6351	74	4	created	create	VERB
easat-6351	74	5	a	a	DET
easat-6351	74	6	retail	retail	ADJ
easat-6351	74	7	marketing	marketing	NOUN
easat-6351	74	8	approach	approach	NOUN
easat-6351	74	9	using	use	VERB
easat-6351	74	10	big	big	ADJ
easat-6351	74	11	data	datum	NOUN
easat-6351	74	12	from	from	ADP
easat-6351	74	13	user	user	NOUN
easat-6351	74	14	-	-	PUNCT
easat-6351	74	15	generated	generate	VERB
easat-6351	74	16	content	content	NOUN
easat-6351	74	17	.	.	PUNCT
easat-6351	75	1	this	this	DET
easat-6351	75	2	predictive	predictive	ADJ
easat-6351	75	3	approach	approach	NOUN
easat-6351	75	4	aims	aim	VERB
easat-6351	75	5	to	to	PART
easat-6351	75	6	forecast	forecast	VERB
easat-6351	75	7	consumer	consumer	NOUN
easat-6351	75	8	behavior	behavior	NOUN
easat-6351	75	9	by	by	ADP
easat-6351	75	10	developing	develop	VERB
easat-6351	75	11	methods	method	NOUN
easat-6351	75	12	to	to	PART
easat-6351	75	13	predict	predict	VERB
easat-6351	75	14	consumer	consumer	NOUN
easat-6351	75	15	behavior	behavior	NOUN
easat-6351	75	16	based	base	VERB
easat-6351	75	17	on	on	ADP
easat-6351	75	18	changes	change	NOUN
easat-6351	75	19	in	in	ADP
easat-6351	75	20	content	content	ADJ
easat-6351	75	21	quality	quality	NOUN
easat-6351	75	22	.	.	PUNCT
easat-6351	76	1	haryono	haryono	PROPN
easat-6351	76	2	and	and	CCONJ
easat-6351	76	3	nurlaela	nurlaela	X
easat-6351	77	1	[	[	X
easat-6351	77	2	25	25	NUM
easat-6351	77	3	]	]	PUNCT
easat-6351	77	4	stated	state	VERB
easat-6351	77	5	that	that	SCONJ
easat-6351	77	6	several	several	ADJ
easat-6351	77	7	factors	factor	NOUN
easat-6351	77	8	contribute	contribute	VERB
easat-6351	77	9	to	to	ADP
easat-6351	77	10	the	the	DET
easat-6351	77	11	rapid	rapid	ADJ
easat-6351	77	12	development	development	NOUN
easat-6351	77	13	of	of	ADP
easat-6351	77	14	online	online	ADJ
easat-6351	77	15	sales	sale	NOUN
easat-6351	77	16	businesses	business	NOUN
easat-6351	77	17	in	in	ADP
easat-6351	77	18	indonesia	indonesia	PROPN
easat-6351	77	19	,	,	PUNCT
easat-6351	77	20	with	with	ADP
easat-6351	77	21	increasing	increase	VERB
easat-6351	77	22	numbers	number	NOUN
easat-6351	77	23	of	of	ADP
easat-6351	77	24	e	e	NOUN
easat-6351	77	25	-	-	NOUN
easat-6351	77	26	commerce	commerce	NOUN
easat-6351	77	27	users	user	NOUN
easat-6351	77	28	.	.	PUNCT
easat-6351	78	1	tan	tan	PROPN
easat-6351	78	2	,	,	PUNCT
easat-6351	78	3	et	et	PROPN
easat-6351	78	4	al	al	PROPN
easat-6351	78	5	.	.	PUNCT
easat-6351	79	1	[	[	X
easat-6351	79	2	23	23	NUM
easat-6351	79	3	]	]	PUNCT
easat-6351	79	4	examined	examine	VERB
easat-6351	79	5	the	the	DET
easat-6351	79	6	impact	impact	NOUN
easat-6351	79	7	of	of	ADP
easat-6351	79	8	content	content	NOUN
easat-6351	79	9	marketing	marketing	NOUN
easat-6351	79	10	strategies	strategy	NOUN
easat-6351	79	11	on	on	ADP
easat-6351	79	12	customer	customer	NOUN
easat-6351	79	13	engagement	engagement	NOUN
easat-6351	79	14	in	in	ADP
easat-6351	79	15	online	online	ADJ
easat-6351	79	16	fashion	fashion	NOUN
easat-6351	79	17	stores	store	NOUN
easat-6351	79	18	in	in	ADP
easat-6351	79	19	malaysia	malaysia	PROPN
easat-6351	79	20	,	,	PUNCT
easat-6351	79	21	presenting	present	VERB
easat-6351	79	22	effective	effective	ADJ
easat-6351	79	23	content	content	NOUN
easat-6351	79	24	marketing	marketing	NOUN
easat-6351	79	25	strategies	strategy	NOUN
easat-6351	79	26	for	for	SCONJ
easat-6351	79	27	retailers	retailer	NOUN
easat-6351	79	28	to	to	PART
easat-6351	79	29	attract	attract	VERB
easat-6351	79	30	customers	customer	NOUN
easat-6351	79	31	.	.	PUNCT
easat-6351	80	1	hypothesis	hypothesis	NOUN
easat-6351	80	2	7	7	NUM
easat-6351	80	3	:	:	PUNCT
easat-6351	80	4	the	the	DET
easat-6351	80	5	relationship	relationship	NOUN
easat-6351	80	6	between	between	ADP
easat-6351	80	7	e	e	NOUN
easat-6351	80	8	-	-	NOUN
easat-6351	80	9	commerce	commerce	NOUN
easat-6351	80	10	success	success	NOUN
easat-6351	80	11	affects	affect	VERB
easat-6351	80	12	retail	retail	ADJ
easat-6351	80	13	performance	performance	NOUN
easat-6351	80	14	wang	wang	PROPN
easat-6351	81	1	[	[	X
easat-6351	81	2	26	26	NUM
easat-6351	81	3	]	]	PUNCT
easat-6351	81	4	examined	examine	VERB
easat-6351	81	5	the	the	DET
easat-6351	81	6	impact	impact	NOUN
easat-6351	81	7	of	of	ADP
easat-6351	81	8	e	e	NOUN
easat-6351	81	9	-	-	NOUN
easat-6351	81	10	commerce	commerce	NOUN
easat-6351	81	11	success	success	NOUN
easat-6351	81	12	on	on	ADP
easat-6351	81	13	the	the	DET
easat-6351	81	14	offline	offline	ADJ
easat-6351	81	15	retail	retail	ADJ
easat-6351	81	16	industry	industry	NOUN
easat-6351	81	17	,	,	PUNCT
easat-6351	81	18	considering	consider	VERB
easat-6351	81	19	both	both	CCONJ
easat-6351	81	20	the	the	DET
easat-6351	81	21	challenges	challenge	NOUN
easat-6351	81	22	and	and	CCONJ
easat-6351	81	23	opportunities	opportunity	NOUN
easat-6351	81	24	it	it	PRON
easat-6351	81	25	presents	present	VERB
easat-6351	81	26	.	.	PUNCT
easat-6351	82	1	the	the	DET
easat-6351	82	2	research	research	NOUN
easat-6351	82	3	utilized	utilize	VERB
easat-6351	82	4	various	various	ADJ
easat-6351	82	5	sources	source	NOUN
easat-6351	82	6	,	,	PUNCT
easat-6351	82	7	including	include	VERB
easat-6351	82	8	industry	industry	NOUN
easat-6351	82	9	reports	report	NOUN
easat-6351	82	10	and	and	CCONJ
easat-6351	82	11	academic	academic	ADJ
easat-6351	82	12	literature	literature	NOUN
easat-6351	82	13	.	.	PUNCT
easat-6351	83	1	ranjan	ranjan	PROPN
easat-6351	84	1	[	[	X
easat-6351	84	2	27	27	NUM
easat-6351	84	3	]	]	PUNCT
easat-6351	84	4	investigated	investigate	VERB
easat-6351	84	5	how	how	SCONJ
easat-6351	84	6	traditional	traditional	ADJ
easat-6351	84	7	retail	retail	ADJ
easat-6351	84	8	industries	industry	NOUN
easat-6351	84	9	in	in	ADP
easat-6351	84	10	india	india	PROPN
easat-6351	84	11	have	have	AUX
easat-6351	84	12	been	be	AUX
easat-6351	84	13	impacted	impact	VERB
easat-6351	84	14	by	by	ADP
easat-6351	84	15	the	the	DET
easat-6351	84	16	ecommerce	ecommerce	PROPN
easat-6351	84	17	revolution	revolution	PROPN
easat-6351	84	18	,	,	PUNCT
easat-6351	84	19	exploring	explore	VERB
easat-6351	84	20	the	the	DET
easat-6351	84	21	challenges	challenge	NOUN
easat-6351	84	22	traditional	traditional	ADJ
easat-6351	84	23	stores	store	NOUN
easat-6351	84	24	face	face	VERB
easat-6351	84	25	in	in	ADP
easat-6351	84	26	competing	compete	VERB
easat-6351	84	27	with	with	ADP
easat-6351	84	28	online	online	ADJ
easat-6351	84	29	giants	giant	NOUN
easat-6351	84	30	.	.	PUNCT
easat-6351	85	1	sayyad	sayyad	PROPN
easat-6351	85	2	and	and	CCONJ
easat-6351	85	3	jadhao	jadhao	PROPN
easat-6351	86	1	[	[	X
easat-6351	86	2	28	28	NUM
easat-6351	86	3	]	]	PUNCT
easat-6351	86	4	suggested	suggest	VERB
easat-6351	86	5	that	that	SCONJ
easat-6351	86	6	integrating	integrate	VERB
easat-6351	86	7	e	e	NOUN
easat-6351	86	8	-	-	NOUN
easat-6351	86	9	commerce	commerce	NOUN
easat-6351	86	10	platforms	platform	NOUN
easat-6351	86	11	with	with	ADP
easat-6351	86	12	local	local	ADJ
easat-6351	86	13	retail	retail	ADJ
easat-6351	86	14	businesses	business	NOUN
easat-6351	86	15	demonstrates	demonstrate	VERB
easat-6351	86	16	significant	significant	ADJ
easat-6351	86	17	changes	change	NOUN
easat-6351	86	18	in	in	ADP
easat-6351	86	19	the	the	DET
easat-6351	86	20	retail	retail	ADJ
easat-6351	86	21	landscape	landscape	NOUN
easat-6351	86	22	.	.	PUNCT
easat-6351	87	1	4	4	X
easat-6351	87	2	.	.	X
easat-6351	87	3	research	research	NOUN
easat-6351	87	4	framework	framework	NOUN
easat-6351	87	5	this	this	DET
easat-6351	87	6	research	research	NOUN
easat-6351	87	7	is	be	AUX
easat-6351	87	8	a	a	DET
easat-6351	87	9	mixed	mixed	ADJ
easat-6351	87	10	-	-	PUNCT
easat-6351	87	11	method	method	NOUN
easat-6351	87	12	study	study	NOUN
easat-6351	87	13	employing	employ	VERB
easat-6351	87	14	both	both	PRON
easat-6351	87	15	qualitative	qualitative	ADJ
easat-6351	87	16	and	and	CCONJ
easat-6351	87	17	quantitative	quantitative	ADJ
easat-6351	87	18	approaches	approach	NOUN
easat-6351	87	19	.	.	PUNCT
easat-6351	88	1	the	the	DET
easat-6351	88	2	researcher	researcher	NOUN
easat-6351	88	3	has	have	AUX
easat-6351	88	4	developed	develop	VERB
easat-6351	88	5	the	the	DET
easat-6351	88	6	research	research	NOUN
easat-6351	88	7	framework	framework	NOUN
easat-6351	88	8	based	base	VERB
easat-6351	88	9	on	on	ADP
easat-6351	88	10	systems	system	NOUN
easat-6351	88	11	theory	theory	NOUN
easat-6351	88	12	.	.	PUNCT
easat-6351	89	1	the	the	DET
easat-6351	89	2	framework	framework	NOUN
easat-6351	89	3	consists	consist	VERB
easat-6351	89	4	of	of	ADP
easat-6351	89	5	four	four	NUM
easat-6351	89	6	key	key	ADJ
easat-6351	89	7	components	component	NOUN
easat-6351	89	8	:	:	PUNCT
easat-6351	89	9	(	(	PUNCT
easat-6351	89	10	1	1	X
easat-6351	89	11	)	)	PUNCT
easat-6351	89	12	input	input	NOUN
easat-6351	89	13	,	,	PUNCT
easat-6351	89	14	(	(	PUNCT
easat-6351	89	15	2	2	NUM
easat-6351	89	16	)	)	PUNCT
easat-6351	89	17	process	process	NOUN
easat-6351	89	18	,	,	PUNCT
easat-6351	89	19	(	(	PUNCT
easat-6351	89	20	3	3	X
easat-6351	89	21	)	)	PUNCT
easat-6351	89	22	output	output	NOUN
easat-6351	89	23	,	,	PUNCT
easat-6351	89	24	and	and	CCONJ
easat-6351	89	25	(	(	PUNCT
easat-6351	89	26	4	4	X
easat-6351	89	27	)	)	PUNCT
easat-6351	89	28	feedback	feedback	NOUN
easat-6351	89	29	,	,	PUNCT
easat-6351	89	30	which	which	PRON
easat-6351	89	31	can	can	AUX
easat-6351	89	32	be	be	AUX
easat-6351	89	33	explained	explain	VERB
easat-6351	89	34	as	as	SCONJ
easat-6351	89	35	follows	follow	VERB
easat-6351	89	36	:	:	PUNCT
easat-6351	89	37	(	(	PUNCT
easat-6351	89	38	1	1	X
easat-6351	89	39	)	)	PUNCT
easat-6351	89	40	input	input	NOUN
easat-6351	89	41	refers	refer	VERB
easat-6351	89	42	to	to	ADP
easat-6351	89	43	social	social	ADJ
easat-6351	89	44	media	medium	NOUN
easat-6351	89	45	integration	integration	NOUN
easat-6351	89	46	,	,	PUNCT
easat-6351	89	47	which	which	PRON
easat-6351	89	48	includes	include	VERB
easat-6351	89	49	six	six	NUM
easat-6351	89	50	components	component	NOUN
easat-6351	89	51	:	:	PUNCT
easat-6351	89	52	1	1	NUM
easat-6351	89	53	)	)	PUNCT
easat-6351	89	54	platform	platform	NOUN
easat-6351	89	55	presence	presence	NOUN
easat-6351	89	56	,	,	PUNCT
easat-6351	89	57	2	2	NUM
easat-6351	89	58	)	)	PUNCT
easat-6351	89	59	consistency	consistency	NOUN
easat-6351	89	60	,	,	PUNCT
easat-6351	89	61	3	3	X
easat-6351	89	62	)	)	PUNCT
easat-6351	89	63	engagement	engagement	NOUN
easat-6351	89	64	metrics	metric	NOUN
easat-6351	89	65	,	,	PUNCT
easat-6351	89	66	4	4	X
easat-6351	89	67	)	)	PUNCT
easat-6351	89	68	follower	follower	NOUN
easat-6351	89	69	growth	growth	NOUN
easat-6351	89	70	,	,	PUNCT
easat-6351	89	71	5	5	X
easat-6351	89	72	)	)	PUNCT
easat-6351	89	73	content	content	NOUN
easat-6351	89	74	quality	quality	NOUN
easat-6351	89	75	,	,	PUNCT
easat-6351	89	76	and	and	CCONJ
easat-6351	89	77	6	6	NUM
easat-6351	89	78	)	)	PUNCT
easat-6351	89	79	brand	brand	NOUN
easat-6351	89	80	consistency	consistency	NOUN
easat-6351	89	81	.	.	PUNCT
easat-6351	90	1	distribution	distribution	NOUN
easat-6351	90	2	management	management	NOUN
easat-6351	90	3	includes	include	VERB
easat-6351	90	4	six	six	NUM
easat-6351	90	5	components	component	NOUN
easat-6351	90	6	:	:	PUNCT
easat-6351	90	7	1	1	NUM
easat-6351	90	8	)	)	PUNCT
easat-6351	90	9	inventory	inventory	NOUN
easat-6351	90	10	management	management	NOUN
easat-6351	90	11	,	,	PUNCT
easat-6351	90	12	2	2	X
easat-6351	90	13	)	)	PUNCT
easat-6351	90	14	order	order	NOUN
easat-6351	90	15	processing	processing	NOUN
easat-6351	90	16	,	,	PUNCT
easat-6351	90	17	3	3	X
easat-6351	90	18	)	)	PUNCT
easat-6351	90	19	warehousing	warehousing	NOUN
easat-6351	90	20	,	,	PUNCT
easat-6351	90	21	4	4	X
easat-6351	90	22	)	)	PUNCT
easat-6351	90	23	transportation	transportation	NOUN
easat-6351	90	24	,	,	PUNCT
easat-6351	90	25	5	5	NUM
easat-6351	90	26	)	)	PUNCT
easat-6351	90	27	materials	material	NOUN
easat-6351	90	28	handling	handling	NOUN
easat-6351	90	29	,	,	PUNCT
easat-6351	90	30	and	and	CCONJ
easat-6351	90	31	6	6	NUM
easat-6351	90	32	)	)	PUNCT
easat-6351	90	33	logistical	logistical	ADJ
easat-6351	90	34	packaging	packaging	NOUN
easat-6351	90	35	.	.	PUNCT
easat-6351	91	1	content	content	NOUN
easat-6351	91	2	marketing	marketing	NOUN
easat-6351	91	3	includes	include	VERB
easat-6351	91	4	five	five	NUM
easat-6351	91	5	components	component	NOUN
easat-6351	91	6	:	:	PUNCT
easat-6351	91	7	1	1	NUM
easat-6351	91	8	)	)	PUNCT
easat-6351	91	9	traffic	traffic	NOUN
easat-6351	91	10	metrics	metric	NOUN
easat-6351	91	11	,	,	PUNCT
easat-6351	91	12	2	2	X
easat-6351	91	13	)	)	PUNCT
easat-6351	91	14	lead	lead	NOUN
easat-6351	91	15	generation	generation	NOUN
easat-6351	91	16	,	,	PUNCT
easat-6351	91	17	3	3	X
easat-6351	91	18	)	)	PUNCT
easat-6351	91	19	brand	brand	NOUN
easat-6351	91	20	awareness	awareness	NOUN
easat-6351	91	21	,	,	PUNCT
easat-6351	91	22	4	4	X
easat-6351	91	23	)	)	PUNCT
easat-6351	91	24	search	search	NOUN
easat-6351	91	25	engine	engine	NOUN
easat-6351	91	26	optimization	optimization	NOUN
easat-6351	91	27	,	,	PUNCT
easat-6351	91	28	and	and	CCONJ
easat-6351	91	29	5	5	X
easat-6351	91	30	)	)	PUNCT
easat-6351	91	31	content	content	NOUN
easat-6351	91	32	governance	governance	NOUN
easat-6351	91	33	.	.	PUNCT
easat-6351	92	1	1645	1645	NUM
easat-6351	92	2	edelweiss	edelweiss	PROPN
easat-6351	92	3	applied	apply	VERB
easat-6351	92	4	science	science	NOUN
easat-6351	92	5	and	and	CCONJ
easat-6351	92	6	technology	technology	NOUN
easat-6351	92	7	issn	issn	PROPN
easat-6351	92	8	:	:	PUNCT
easat-6351	92	9	2576	2576	NUM
easat-6351	92	10	-	-	SYM
easat-6351	92	11	8484	8484	NUM
easat-6351	92	12	vol	vol	NOUN
easat-6351	92	13	.	.	PROPN
easat-6351	93	1	9	9	NUM
easat-6351	93	2	,	,	PUNCT
easat-6351	93	3	no	no	INTJ
easat-6351	93	4	.	.	NOUN
easat-6351	93	5	4	4	NUM
easat-6351	93	6	:	:	SYM
easat-6351	93	7	1642	1642	NUM
easat-6351	93	8	-	-	SYM
easat-6351	93	9	1651	1651	NUM
easat-6351	93	10	,	,	PUNCT
easat-6351	93	11	2025	2025	NUM
easat-6351	93	12	doi	doi	NOUN
easat-6351	93	13	:	:	PUNCT
easat-6351	93	14	10.55214/25768484.v9i4.6351	10.55214/25768484.v9i4.6351	NOUN
easat-6351	93	15	©	©	PROPN
easat-6351	93	16	2025	2025	NUM
easat-6351	93	17	by	by	ADP
easat-6351	93	18	the	the	DET
easat-6351	93	19	authors	author	NOUN
easat-6351	93	20	;	;	PUNCT
easat-6351	93	21	licensee	licensee	PROPN
easat-6351	93	22	learning	learning	NOUN
easat-6351	93	23	gate	gate	NOUN
easat-6351	93	24	(	(	PUNCT
easat-6351	93	25	2	2	NUM
easat-6351	93	26	)	)	PUNCT
easat-6351	93	27	process	process	NOUN
easat-6351	93	28	refers	refer	VERB
easat-6351	93	29	to	to	ADP
easat-6351	93	30	e	e	NOUN
easat-6351	93	31	-	-	NOUN
easat-6351	93	32	commerce	commerce	NOUN
easat-6351	93	33	success	success	NOUN
easat-6351	93	34	,	,	PUNCT
easat-6351	93	35	which	which	PRON
easat-6351	93	36	consists	consist	VERB
easat-6351	93	37	of	of	ADP
easat-6351	93	38	six	six	NUM
easat-6351	93	39	components	component	NOUN
easat-6351	93	40	:	:	PUNCT
easat-6351	93	41	1	1	NUM
easat-6351	93	42	)	)	PUNCT
easat-6351	93	43	conversion	conversion	NOUN
easat-6351	93	44	rate	rate	NOUN
easat-6351	93	45	,	,	PUNCT
easat-6351	93	46	2	2	NUM
easat-6351	93	47	)	)	PUNCT
easat-6351	93	48	lifetime	lifetime	NOUN
easat-6351	93	49	value	value	NOUN
easat-6351	93	50	,	,	PUNCT
easat-6351	93	51	3	3	X
easat-6351	93	52	)	)	PUNCT
easat-6351	93	53	customer	customer	NOUN
easat-6351	93	54	retention	retention	NOUN
easat-6351	93	55	,	,	PUNCT
easat-6351	93	56	4	4	X
easat-6351	93	57	)	)	PUNCT
easat-6351	93	58	operational	operational	ADJ
easat-6351	93	59	efficiency	efficiency	NOUN
easat-6351	93	60	,	,	PUNCT
easat-6351	93	61	5	5	NUM
easat-6351	93	62	)	)	PUNCT
easat-6351	93	63	marketplace	marketplace	NOUN
easat-6351	93	64	positioning	positioning	NOUN
easat-6351	93	65	,	,	PUNCT
easat-6351	93	66	and	and	CCONJ
easat-6351	93	67	6	6	NUM
easat-6351	93	68	)	)	PUNCT
easat-6351	93	69	website	website	NOUN
easat-6351	93	70	traffic	traffic	NOUN
easat-6351	93	71	.	.	PUNCT
easat-6351	94	1	(	(	PUNCT
easat-6351	94	2	3	3	X
easat-6351	94	3	)	)	PUNCT
easat-6351	94	4	output	output	NOUN
easat-6351	94	5	refers	refer	VERB
easat-6351	94	6	to	to	ADP
easat-6351	94	7	retail	retail	ADJ
easat-6351	94	8	performance	performance	NOUN
easat-6351	94	9	,	,	PUNCT
easat-6351	94	10	consisting	consist	VERB
easat-6351	94	11	of	of	ADP
easat-6351	94	12	six	six	NUM
easat-6351	94	13	components	component	NOUN
easat-6351	94	14	:	:	PUNCT
easat-6351	94	15	1	1	NUM
easat-6351	94	16	)	)	PUNCT
easat-6351	94	17	sales	sale	NOUN
easat-6351	94	18	volume	volume	NOUN
easat-6351	94	19	,	,	PUNCT
easat-6351	94	20	2	2	X
easat-6351	94	21	)	)	PUNCT
easat-6351	94	22	customer	customer	NOUN
easat-6351	94	23	loyalty	loyalty	NOUN
easat-6351	94	24	,	,	PUNCT
easat-6351	94	25	3	3	X
easat-6351	94	26	)	)	PUNCT
easat-6351	94	27	e	e	NOUN
easat-6351	94	28	-	-	NOUN
easat-6351	94	29	commerce	commerce	NOUN
easat-6351	94	30	efficiency	efficiency	NOUN
easat-6351	94	31	,	,	PUNCT
easat-6351	94	32	4	4	X
easat-6351	94	33	)	)	PUNCT
easat-6351	94	34	promotional	promotional	ADJ
easat-6351	94	35	effectiveness	effectiveness	NOUN
easat-6351	94	36	,	,	PUNCT
easat-6351	94	37	5	5	X
easat-6351	94	38	)	)	PUNCT
easat-6351	94	39	market	market	NOUN
easat-6351	94	40	share	share	NOUN
easat-6351	94	41	,	,	PUNCT
easat-6351	94	42	and	and	CCONJ
easat-6351	94	43	6	6	NUM
easat-6351	94	44	)	)	PUNCT
easat-6351	94	45	profitability	profitability	NOUN
easat-6351	94	46	.	.	PUNCT
easat-6351	95	1	(	(	PUNCT
easat-6351	95	2	4	4	X
easat-6351	95	3	)	)	PUNCT
easat-6351	95	4	feedback	feedback	NOUN
easat-6351	95	5	refers	refer	VERB
easat-6351	95	6	to	to	ADP
easat-6351	95	7	the	the	DET
easat-6351	95	8	retail	retail	ADJ
easat-6351	95	9	performance	performance	NOUN
easat-6351	95	10	,	,	PUNCT
easat-6351	95	11	which	which	PRON
easat-6351	95	12	,	,	PUNCT
easat-6351	95	13	as	as	ADP
easat-6351	95	14	an	an	DET
easat-6351	95	15	output	output	NOUN
easat-6351	95	16	factor	factor	NOUN
easat-6351	95	17	,	,	PUNCT
easat-6351	95	18	has	have	VERB
easat-6351	95	19	a	a	DET
easat-6351	95	20	feedback	feedback	NOUN
easat-6351	95	21	effect	effect	NOUN
easat-6351	95	22	on	on	ADP
easat-6351	95	23	social	social	ADJ
easat-6351	95	24	media	medium	NOUN
easat-6351	95	25	integration	integration	NOUN
easat-6351	95	26	,	,	PUNCT
easat-6351	95	27	distribution	distribution	NOUN
easat-6351	95	28	management	management	NOUN
easat-6351	95	29	,	,	PUNCT
easat-6351	95	30	and	and	CCONJ
easat-6351	95	31	content	content	NOUN
easat-6351	95	32	marketing	marketing	NOUN
easat-6351	95	33	.	.	PUNCT
easat-6351	96	1	these	these	DET
easat-6351	96	2	four	four	NUM
easat-6351	96	3	components	component	NOUN
easat-6351	96	4	are	be	AUX
easat-6351	96	5	interconnected	interconnected	ADJ
easat-6351	96	6	and	and	CCONJ
easat-6351	96	7	essential	essential	ADJ
easat-6351	96	8	.	.	PUNCT
easat-6351	97	1	any	any	DET
easat-6351	97	2	changes	change	NOUN
easat-6351	97	3	to	to	ADP
easat-6351	97	4	one	one	NUM
easat-6351	97	5	component	component	NOUN
easat-6351	97	6	will	will	AUX
easat-6351	97	7	directly	directly	ADV
easat-6351	97	8	affect	affect	VERB
easat-6351	97	9	the	the	DET
easat-6351	97	10	others	other	NOUN
easat-6351	97	11	.	.	PUNCT
easat-6351	98	1	a	a	DET
easat-6351	98	2	deficiency	deficiency	NOUN
easat-6351	98	3	or	or	CCONJ
easat-6351	98	4	error	error	NOUN
easat-6351	98	5	in	in	ADP
easat-6351	98	6	one	one	NUM
easat-6351	98	7	component	component	NOUN
easat-6351	98	8	will	will	AUX
easat-6351	98	9	lead	lead	VERB
easat-6351	98	10	to	to	ADP
easat-6351	98	11	a	a	DET
easat-6351	98	12	deficiency	deficiency	NOUN
easat-6351	98	13	in	in	ADP
easat-6351	98	14	the	the	DET
easat-6351	98	15	other	other	ADJ
easat-6351	98	16	components	component	NOUN
easat-6351	98	17	as	as	ADV
easat-6351	98	18	well	well	ADV
easat-6351	98	19	.	.	PUNCT
easat-6351	99	1	the	the	DET
easat-6351	99	2	details	detail	NOUN
easat-6351	99	3	are	be	AUX
easat-6351	99	4	as	as	SCONJ
easat-6351	99	5	follows	follow	VERB
easat-6351	99	6	:	:	PUNCT
easat-6351	99	7	figure	figure	NOUN
easat-6351	99	8	1	1	NUM
easat-6351	99	9	.	.	PUNCT
easat-6351	100	1	research	research	NOUN
easat-6351	100	2	framework	framework	NOUN
easat-6351	100	3	5	5	NUM
easat-6351	100	4	.	.	PUNCT
easat-6351	100	5	research	research	NOUN
easat-6351	100	6	methodology	methodology	NOUN
easat-6351	100	7	this	this	DET
easat-6351	100	8	research	research	NOUN
easat-6351	100	9	is	be	AUX
easat-6351	100	10	a	a	DET
easat-6351	100	11	mixed	mixed	ADJ
easat-6351	100	12	-	-	PUNCT
easat-6351	100	13	methods	method	NOUN
easat-6351	100	14	study	study	NOUN
easat-6351	100	15	.	.	PUNCT
easat-6351	101	1	the	the	DET
easat-6351	101	2	research	research	NOUN
easat-6351	101	3	area	area	NOUN
easat-6351	101	4	involves	involve	VERB
easat-6351	101	5	data	datum	NOUN
easat-6351	101	6	collection	collection	NOUN
easat-6351	101	7	from	from	ADP
easat-6351	101	8	online	online	ADJ
easat-6351	101	9	product	product	NOUN
easat-6351	101	10	sales	sale	NOUN
easat-6351	101	11	businesses	business	NOUN
easat-6351	101	12	,	,	PUNCT
easat-6351	101	13	categorized	categorize	VERB
easat-6351	101	14	as	as	SCONJ
easat-6351	101	15	follows	follow	VERB
easat-6351	101	16	:	:	PUNCT
easat-6351	101	17	1	1	NUM
easat-6351	101	18	)	)	PUNCT
easat-6351	101	19	e	e	NOUN
easat-6351	101	20	-	-	NOUN
easat-6351	101	21	commerce	commerce	NOUN
easat-6351	101	22	websites	website	NOUN
easat-6351	101	23	,	,	PUNCT
easat-6351	101	24	2	2	X
easat-6351	101	25	)	)	PUNCT
easat-6351	101	26	advertising	advertising	NOUN
easat-6351	101	27	websites	website	NOUN
easat-6351	101	28	,	,	PUNCT
easat-6351	101	29	3	3	X
easat-6351	101	30	)	)	PUNCT
easat-6351	101	31	news	news	NOUN
easat-6351	101	32	websites	website	NOUN
easat-6351	101	33	,	,	PUNCT
easat-6351	101	34	4	4	X
easat-6351	101	35	)	)	PUNCT
easat-6351	101	36	blogs	blog	NOUN
easat-6351	101	37	,	,	PUNCT
easat-6351	101	38	and	and	CCONJ
easat-6351	101	39	5	5	X
easat-6351	101	40	)	)	PUNCT
easat-6351	101	41	classified	classify	VERB
easat-6351	101	42	ads	ad	NOUN
easat-6351	101	43	websites	website	NOUN
easat-6351	101	44	.	.	PUNCT
easat-6351	102	1	the	the	DET
easat-6351	102	2	population	population	NOUN
easat-6351	102	3	consists	consist	VERB
easat-6351	102	4	of	of	ADP
easat-6351	102	5	10,531	10,531	NUM
easat-6351	102	6	online	online	ADJ
easat-6351	102	7	product	product	NOUN
easat-6351	102	8	sales	sale	NOUN
easat-6351	102	9	businesses	business	NOUN
easat-6351	102	10	(	(	PUNCT
easat-6351	102	11	according	accord	VERB
easat-6351	102	12	to	to	ADP
easat-6351	102	13	the	the	DET
easat-6351	102	14	verbivska	verbivska	NOUN
easat-6351	102	15	,	,	PUNCT
easat-6351	102	16	et	et	PROPN
easat-6351	102	17	al	al	PROPN
easat-6351	102	18	.	.	PUNCT
easat-6351	103	1	[	[	X
easat-6351	103	2	29	29	NUM
easat-6351	103	3	]	]	NUM
easat-6351	103	4	)	)	PUNCT
easat-6351	103	5	.	.	PUNCT
easat-6351	104	1	the	the	DET
easat-6351	104	2	sample	sample	NOUN
easat-6351	104	3	group	group	NOUN
easat-6351	104	4	comprises	comprise	VERB
easat-6351	104	5	580	580	NUM
easat-6351	104	6	online	online	ADJ
easat-6351	104	7	product	product	NOUN
easat-6351	104	8	sales	sale	NOUN
easat-6351	104	9	businesses	business	NOUN
easat-6351	104	10	,	,	PUNCT
easat-6351	104	11	selected	select	VERB
easat-6351	104	12	using	use	VERB
easat-6351	104	13	the	the	DET
easat-6351	104	14	statistical	statistical	ADJ
easat-6351	104	15	technique	technique	NOUN
easat-6351	104	16	of	of	ADP
easat-6351	104	17	structural	structural	ADJ
easat-6351	104	18	equation	equation	NOUN
easat-6351	104	19	modelling	modelling	NOUN
easat-6351	104	20	(	(	PUNCT
easat-6351	104	21	sem	sem	NOUN
easat-6351	104	22	)	)	PUNCT
easat-6351	104	23	.	.	PUNCT
easat-6351	105	1	according	accord	VERB
easat-6351	105	2	to	to	ADP
easat-6351	105	3	the	the	DET
easat-6351	105	4	research	research	NOUN
easat-6351	105	5	framework	framework	NOUN
easat-6351	105	6	,	,	PUNCT
easat-6351	105	7	there	there	PRON
easat-6351	105	8	are	be	VERB
easat-6351	105	9	five	five	NUM
easat-6351	105	10	1646	1646	NUM
easat-6351	105	11	edelweiss	edelweiss	PROPN
easat-6351	105	12	applied	apply	VERB
easat-6351	105	13	science	science	NOUN
easat-6351	105	14	and	and	CCONJ
easat-6351	105	15	technology	technology	NOUN
easat-6351	105	16	issn	issn	PROPN
easat-6351	105	17	:	:	PUNCT
easat-6351	105	18	2576	2576	NUM
easat-6351	105	19	-	-	SYM
easat-6351	105	20	8484	8484	NUM
easat-6351	105	21	vol	vol	NOUN
easat-6351	105	22	.	.	PROPN
easat-6351	106	1	9	9	NUM
easat-6351	106	2	,	,	PUNCT
easat-6351	106	3	no	no	INTJ
easat-6351	106	4	.	.	NOUN
easat-6351	106	5	4	4	NUM
easat-6351	106	6	:	:	SYM
easat-6351	106	7	1642	1642	NUM
easat-6351	106	8	-	-	SYM
easat-6351	106	9	1651	1651	NUM
easat-6351	106	10	,	,	PUNCT
easat-6351	106	11	2025	2025	NUM
easat-6351	106	12	doi	doi	NOUN
easat-6351	106	13	:	:	PUNCT
easat-6351	106	14	10.55214/25768484.v9i4.6351	10.55214/25768484.v9i4.6351	NOUN
easat-6351	106	15	©	©	PROPN
easat-6351	106	16	2025	2025	NUM
easat-6351	106	17	by	by	ADP
easat-6351	106	18	the	the	DET
easat-6351	106	19	authors	author	NOUN
easat-6351	106	20	;	;	PUNCT
easat-6351	106	21	licensee	licensee	PROPN
easat-6351	106	22	learning	learn	VERB
easat-6351	106	23	gate	gate	PROPN
easat-6351	106	24	latent	latent	PROPN
easat-6351	106	25	variables	variable	NOUN
easat-6351	106	26	and	and	CCONJ
easat-6351	106	27	29	29	NUM
easat-6351	106	28	observed	observed	ADJ
easat-6351	106	29	variables	variable	NOUN
easat-6351	106	30	.	.	PUNCT
easat-6351	107	1	statisticians	statistician	NOUN
easat-6351	107	2	recommend	recommend	VERB
easat-6351	107	3	that	that	SCONJ
easat-6351	107	4	the	the	DET
easat-6351	107	5	sample	sample	NOUN
easat-6351	107	6	size	size	NOUN
easat-6351	107	7	should	should	AUX
easat-6351	107	8	be	be	AUX
easat-6351	107	9	15	15	NUM
easat-6351	107	10	to	to	PART
easat-6351	107	11	20	20	NUM
easat-6351	107	12	times	time	NOUN
easat-6351	107	13	the	the	DET
easat-6351	107	14	number	number	NOUN
easat-6351	107	15	of	of	ADP
easat-6351	107	16	observed	observed	ADJ
easat-6351	107	17	variables	variable	NOUN
easat-6351	107	18	hair	hair	NOUN
easat-6351	107	19	,	,	PUNCT
easat-6351	107	20	et	et	PROPN
easat-6351	107	21	al	al	PROPN
easat-6351	107	22	.	.	PUNCT
easat-6351	108	1	[	[	X
easat-6351	108	2	30	30	NUM
easat-6351	108	3	]	]	PUNCT
easat-6351	108	4	making	make	VERB
easat-6351	108	5	the	the	DET
easat-6351	108	6	appropriate	appropriate	ADJ
easat-6351	108	7	sample	sample	NOUN
easat-6351	108	8	size	size	NOUN
easat-6351	108	9	for	for	ADP
easat-6351	108	10	the	the	DET
easat-6351	108	11	analysis	analysis	NOUN
easat-6351	108	12	of	of	ADP
easat-6351	108	13	multiple	multiple	ADJ
easat-6351	108	14	variables	variable	NOUN
easat-6351	108	15	between	between	ADP
easat-6351	108	16	15	15	NUM
easat-6351	108	17	x	x	SYM
easat-6351	108	18	29	29	NUM
easat-6351	108	19	=	=	SYM
easat-6351	108	20	435	435	NUM
easat-6351	108	21	and	and	CCONJ
easat-6351	108	22	20	20	NUM
easat-6351	108	23	x	x	SYM
easat-6351	108	24	29	29	NUM
easat-6351	108	25	=	=	SYM
easat-6351	108	26	580	580	NUM
easat-6351	108	27	.	.	PUNCT
easat-6351	109	1	the	the	DET
easat-6351	109	2	research	research	NOUN
easat-6351	109	3	instruments	instrument	NOUN
easat-6351	109	4	include	include	VERB
easat-6351	109	5	two	two	NUM
easat-6351	109	6	types	type	NOUN
easat-6351	109	7	:	:	PUNCT
easat-6351	109	8	1	1	NUM
easat-6351	109	9	)	)	PUNCT
easat-6351	109	10	questionnaire	questionnaire	NOUN
easat-6351	109	11	:	:	PUNCT
easat-6351	109	12	section	section	NOUN
easat-6351	109	13	1	1	NUM
easat-6351	109	14	:	:	PUNCT
easat-6351	109	15	general	general	ADJ
easat-6351	109	16	organizational	organizational	ADJ
easat-6351	109	17	information	information	NOUN
easat-6351	109	18	of	of	ADP
easat-6351	109	19	the	the	DET
easat-6351	109	20	survey	survey	NOUN
easat-6351	109	21	respondents	respondent	NOUN
easat-6351	109	22	.	.	PUNCT
easat-6351	110	1	section	section	NOUN
easat-6351	110	2	2	2	NUM
easat-6351	110	3	:	:	PUNCT
easat-6351	110	4	social	social	ADJ
easat-6351	110	5	media	medium	NOUN
easat-6351	110	6	integration	integration	NOUN
easat-6351	110	7	.	.	PUNCT
easat-6351	111	1	section	section	NOUN
easat-6351	111	2	3	3	NUM
easat-6351	111	3	:	:	PUNCT
easat-6351	111	4	distribution	distribution	NOUN
easat-6351	111	5	management	management	NOUN
easat-6351	111	6	.	.	PUNCT
easat-6351	112	1	section	section	NOUN
easat-6351	112	2	4	4	NUM
easat-6351	112	3	:	:	PUNCT
easat-6351	112	4	content	content	NOUN
easat-6351	112	5	marketing	marketing	NOUN
easat-6351	112	6	.	.	PUNCT
easat-6351	113	1	section	section	NOUN
easat-6351	113	2	5	5	NUM
easat-6351	113	3	:	:	PUNCT
easat-6351	113	4	e	e	ADJ
easat-6351	113	5	-	-	NOUN
easat-6351	113	6	commerce	commerce	NOUN
easat-6351	113	7	success	success	NOUN
easat-6351	113	8	.	.	PUNCT
easat-6351	114	1	section	section	NOUN
easat-6351	114	2	6	6	NUM
easat-6351	114	3	:	:	PUNCT
easat-6351	114	4	retail	retail	ADJ
easat-6351	114	5	performance	performance	NOUN
easat-6351	114	6	.	.	PUNCT
easat-6351	115	1	the	the	DET
easat-6351	115	2	researcher	researcher	NOUN
easat-6351	115	3	delivered	deliver	VERB
easat-6351	115	4	a	a	DET
easat-6351	115	5	draft	draft	NOUN
easat-6351	115	6	of	of	ADP
easat-6351	115	7	the	the	DET
easat-6351	115	8	questionnaire	questionnaire	NOUN
easat-6351	115	9	to	to	ADP
easat-6351	115	10	five	five	NUM
easat-6351	115	11	experts	expert	NOUN
easat-6351	115	12	for	for	ADP
easat-6351	115	13	statistical	statistical	ADJ
easat-6351	115	14	evaluation	evaluation	NOUN
easat-6351	115	15	.	.	PUNCT
easat-6351	116	1	the	the	DET
easat-6351	116	2	item	item	NOUN
easat-6351	116	3	-	-	PUNCT
easat-6351	116	4	level	level	NOUN
easat-6351	116	5	content	content	NOUN
easat-6351	116	6	validity	validity	NOUN
easat-6351	116	7	index	index	NOUN
easat-6351	116	8	(	(	PUNCT
easat-6351	116	9	ioc	ioc	PROPN
easat-6351	116	10	)	)	PUNCT
easat-6351	116	11	was	be	AUX
easat-6351	116	12	calculated	calculate	VERB
easat-6351	116	13	at	at	ADP
easat-6351	116	14	0.8968	0.8968	NUM
easat-6351	116	15	,	,	PUNCT
easat-6351	116	16	and	and	CCONJ
easat-6351	116	17	the	the	DET
easat-6351	116	18	reliability	reliability	NOUN
easat-6351	116	19	test	test	NOUN
easat-6351	116	20	of	of	ADP
easat-6351	116	21	the	the	DET
easat-6351	116	22	research	research	NOUN
easat-6351	116	23	instrument	instrument	NOUN
easat-6351	116	24	showed	show	VERB
easat-6351	116	25	a	a	DET
easat-6351	116	26	value	value	NOUN
easat-6351	116	27	of	of	ADP
easat-6351	116	28	0.8656	0.8656	NUM
easat-6351	116	29	.	.	PUNCT
easat-6351	117	1	these	these	PRON
easat-6351	117	2	were	be	AUX
easat-6351	117	3	used	use	VERB
easat-6351	117	4	to	to	PART
easat-6351	117	5	study	study	VERB
easat-6351	117	6	the	the	DET
easat-6351	117	7	causal	causal	ADJ
easat-6351	117	8	factors	factor	NOUN
easat-6351	117	9	of	of	ADP
easat-6351	117	10	e	e	NOUN
easat-6351	117	11	-	-	NOUN
easat-6351	117	12	commerce	commerce	NOUN
easat-6351	117	13	success	success	NOUN
easat-6351	117	14	affecting	affect	VERB
easat-6351	117	15	the	the	DET
easat-6351	117	16	retail	retail	ADJ
easat-6351	117	17	performance	performance	NOUN
easat-6351	117	18	of	of	ADP
easat-6351	117	19	online	online	ADJ
easat-6351	117	20	product	product	NOUN
easat-6351	117	21	sales	sale	NOUN
easat-6351	117	22	businesses	business	NOUN
easat-6351	117	23	.	.	PUNCT
easat-6351	118	1	2	2	X
easat-6351	118	2	)	)	PUNCT
easat-6351	118	3	interview	interview	NOUN
easat-6351	118	4	:	:	PUNCT
easat-6351	118	5	the	the	DET
easat-6351	118	6	interview	interview	NOUN
easat-6351	118	7	questions	question	NOUN
easat-6351	118	8	are	be	AUX
easat-6351	118	9	as	as	SCONJ
easat-6351	118	10	follows	follow	VERB
easat-6351	118	11	:	:	PUNCT
easat-6351	118	12	how	how	SCONJ
easat-6351	118	13	do	do	AUX
easat-6351	118	14	you	you	PRON
easat-6351	118	15	perceive	perceive	VERB
easat-6351	118	16	the	the	DET
easat-6351	118	17	overall	overall	ADJ
easat-6351	118	18	integration	integration	NOUN
easat-6351	118	19	of	of	ADP
easat-6351	118	20	social	social	ADJ
easat-6351	118	21	media	medium	NOUN
easat-6351	118	22	in	in	ADP
easat-6351	118	23	online	online	ADJ
easat-6351	118	24	product	product	NOUN
easat-6351	118	25	sales	sale	NOUN
easat-6351	118	26	businesses	business	NOUN
easat-6351	118	27	?	?	PUNCT
easat-6351	119	1	what	what	DET
easat-6351	119	2	factors	factor	NOUN
easat-6351	119	3	are	be	AUX
easat-6351	119	4	affected	affect	VERB
easat-6351	119	5	by	by	ADP
easat-6351	119	6	this	this	PRON
easat-6351	119	7	?	?	PUNCT
easat-6351	120	1	do	do	AUX
easat-6351	120	2	you	you	PRON
easat-6351	120	3	think	think	VERB
easat-6351	120	4	online	online	ADJ
easat-6351	120	5	product	product	NOUN
easat-6351	120	6	sales	sale	NOUN
easat-6351	120	7	businesses	business	NOUN
easat-6351	120	8	should	should	AUX
easat-6351	120	9	apply	apply	VERB
easat-6351	120	10	distribution	distribution	NOUN
easat-6351	120	11	management	management	NOUN
easat-6351	120	12	to	to	PART
easat-6351	120	13	evaluate	evaluate	VERB
easat-6351	120	14	ecommerce	ecommerce	NOUN
easat-6351	120	15	success	success	NOUN
easat-6351	120	16	?	?	PUNCT
easat-6351	121	1	what	what	PRON
easat-6351	121	2	factors	factor	NOUN
easat-6351	121	3	are	be	AUX
easat-6351	121	4	impacted	impact	VERB
easat-6351	121	5	by	by	ADP
easat-6351	121	6	this	this	PRON
easat-6351	121	7	?	?	PUNCT
easat-6351	122	1	how	how	SCONJ
easat-6351	122	2	do	do	AUX
easat-6351	122	3	you	you	PRON
easat-6351	122	4	view	view	VERB
easat-6351	122	5	content	content	NOUN
easat-6351	122	6	marketing	marketing	NOUN
easat-6351	122	7	in	in	ADP
easat-6351	122	8	online	online	ADJ
easat-6351	122	9	product	product	NOUN
easat-6351	122	10	sales	sale	NOUN
easat-6351	122	11	businesses	business	NOUN
easat-6351	122	12	?	?	PUNCT
easat-6351	123	1	what	what	DET
easat-6351	123	2	factors	factor	NOUN
easat-6351	123	3	are	be	AUX
easat-6351	123	4	affected	affect	VERB
easat-6351	123	5	by	by	ADP
easat-6351	123	6	it	it	PRON
easat-6351	123	7	?	?	PUNCT
easat-6351	124	1	in	in	ADP
easat-6351	124	2	general	general	ADJ
easat-6351	124	3	,	,	PUNCT
easat-6351	124	4	how	how	SCONJ
easat-6351	124	5	are	be	AUX
easat-6351	124	6	social	social	ADJ
easat-6351	124	7	media	medium	NOUN
easat-6351	124	8	integration	integration	NOUN
easat-6351	124	9	,	,	PUNCT
easat-6351	124	10	distribution	distribution	NOUN
easat-6351	124	11	management	management	NOUN
easat-6351	124	12	,	,	PUNCT
easat-6351	124	13	and	and	CCONJ
easat-6351	124	14	content	content	NOUN
easat-6351	124	15	marketing	marketing	NOUN
easat-6351	124	16	related	relate	VERB
easat-6351	124	17	to	to	ADP
easat-6351	124	18	each	each	DET
easat-6351	124	19	other	other	ADJ
easat-6351	124	20	?	?	PUNCT
easat-6351	125	1	does	do	AUX
easat-6351	125	2	your	your	PRON
easat-6351	125	3	organization	organization	NOUN
easat-6351	125	4	consider	consider	VERB
easat-6351	125	5	e	e	NOUN
easat-6351	125	6	-	-	NOUN
easat-6351	125	7	commerce	commerce	NOUN
easat-6351	125	8	success	success	NOUN
easat-6351	125	9	?	?	PUNCT
easat-6351	126	1	if	if	SCONJ
easat-6351	126	2	so	so	ADV
easat-6351	126	3	,	,	PUNCT
easat-6351	126	4	in	in	ADP
easat-6351	126	5	what	what	DET
easat-6351	126	6	ways	way	NOUN
easat-6351	126	7	?	?	PUNCT
easat-6351	127	1	do	do	AUX
easat-6351	127	2	you	you	PRON
easat-6351	127	3	believe	believe	VERB
easat-6351	127	4	that	that	SCONJ
easat-6351	127	5	e	e	NOUN
easat-6351	127	6	-	-	NOUN
easat-6351	127	7	commerce	commerce	NOUN
easat-6351	127	8	success	success	NOUN
easat-6351	127	9	has	have	VERB
easat-6351	127	10	a	a	DET
easat-6351	127	11	direct	direct	ADJ
easat-6351	127	12	impact	impact	NOUN
easat-6351	127	13	on	on	ADP
easat-6351	127	14	retail	retail	ADJ
easat-6351	127	15	performance	performance	NOUN
easat-6351	127	16	?	?	PUNCT
easat-6351	128	1	how	how	SCONJ
easat-6351	128	2	so	so	ADV
easat-6351	128	3	?	?	PUNCT
easat-6351	129	1	in	in	ADP
easat-6351	129	2	order	order	NOUN
easat-6351	129	3	to	to	PART
easat-6351	129	4	change	change	VERB
easat-6351	129	5	retail	retail	ADJ
easat-6351	129	6	performance	performance	NOUN
easat-6351	129	7	,	,	PUNCT
easat-6351	129	8	which	which	PRON
easat-6351	129	9	variables	variable	NOUN
easat-6351	129	10	do	do	AUX
easat-6351	129	11	you	you	PRON
easat-6351	129	12	think	think	VERB
easat-6351	129	13	have	have	VERB
easat-6351	129	14	direct	direct	ADJ
easat-6351	129	15	and	and	CCONJ
easat-6351	129	16	indirect	indirect	ADJ
easat-6351	129	17	effects	effect	NOUN
easat-6351	129	18	?	?	PUNCT
easat-6351	130	1	how	how	SCONJ
easat-6351	130	2	?	?	PUNCT
easat-6351	131	1	the	the	DET
easat-6351	131	2	researcher	researcher	NOUN
easat-6351	131	3	conducted	conduct	VERB
easat-6351	131	4	in	in	ADP
easat-6351	131	5	-	-	PUNCT
easat-6351	131	6	depth	depth	NOUN
easat-6351	131	7	interviews	interview	NOUN
easat-6351	131	8	from	from	ADP
easat-6351	131	9	september	september	PROPN
easat-6351	131	10	2024	2024	NUM
easat-6351	131	11	to	to	ADP
easat-6351	131	12	november	november	PROPN
easat-6351	131	13	2024	2024	NUM
easat-6351	131	14	.	.	PUNCT
easat-6351	132	1	the	the	DET
easat-6351	132	2	data	datum	NOUN
easat-6351	132	3	collected	collect	VERB
easat-6351	132	4	was	be	AUX
easat-6351	132	5	analyzed	analyze	VERB
easat-6351	132	6	and	and	CCONJ
easat-6351	132	7	synthesized	synthesize	VERB
easat-6351	132	8	,	,	PUNCT
easat-6351	132	9	then	then	ADV
easat-6351	132	10	written	write	VERB
easat-6351	132	11	as	as	ADP
easat-6351	132	12	descriptive	descriptive	ADJ
easat-6351	132	13	narratives	narrative	NOUN
easat-6351	132	14	and	and	CCONJ
easat-6351	132	15	content	content	ADJ
easat-6351	132	16	analysis	analysis	NOUN
easat-6351	132	17	(	(	PUNCT
easat-6351	132	18	content	content	NOUN
easat-6351	132	19	analysis	analysis	NOUN
easat-6351	132	20	)	)	PUNCT
easat-6351	132	21	to	to	PART
easat-6351	132	22	develop	develop	VERB
easat-6351	132	23	a	a	DET
easat-6351	132	24	model	model	NOUN
easat-6351	132	25	derived	derive	VERB
easat-6351	132	26	from	from	ADP
easat-6351	132	27	the	the	DET
easat-6351	132	28	quantitative	quantitative	ADJ
easat-6351	132	29	approach	approach	NOUN
easat-6351	132	30	.	.	PUNCT
easat-6351	133	1	1647	1647	NUM
easat-6351	133	2	edelweiss	edelweiss	PROPN
easat-6351	133	3	applied	apply	VERB
easat-6351	133	4	science	science	NOUN
easat-6351	133	5	and	and	CCONJ
easat-6351	133	6	technology	technology	NOUN
easat-6351	133	7	issn	issn	PROPN
easat-6351	133	8	:	:	PUNCT
easat-6351	133	9	2576	2576	NUM
easat-6351	133	10	-	-	SYM
easat-6351	133	11	8484	8484	NUM
easat-6351	133	12	vol	vol	NOUN
easat-6351	133	13	.	.	PROPN
easat-6351	134	1	9	9	NUM
easat-6351	134	2	,	,	PUNCT
easat-6351	134	3	no	no	INTJ
easat-6351	134	4	.	.	NOUN
easat-6351	134	5	4	4	NUM
easat-6351	134	6	:	:	SYM
easat-6351	134	7	1642	1642	NUM
easat-6351	134	8	-	-	SYM
easat-6351	134	9	1651	1651	NUM
easat-6351	134	10	,	,	PUNCT
easat-6351	134	11	2025	2025	NUM
easat-6351	134	12	doi	doi	NOUN
easat-6351	134	13	:	:	PUNCT
easat-6351	134	14	10.55214/25768484.v9i4.6351	10.55214/25768484.v9i4.6351	NOUN
easat-6351	134	15	©	©	PROPN
easat-6351	134	16	2025	2025	NUM
easat-6351	134	17	by	by	ADP
easat-6351	134	18	the	the	DET
easat-6351	134	19	authors	author	NOUN
easat-6351	134	20	;	;	PUNCT
easat-6351	134	21	licensee	licensee	PROPN
easat-6351	134	22	learning	learn	VERB
easat-6351	134	23	gate	gate	NOUN
easat-6351	134	24	table	table	NOUN
easat-6351	134	25	1	1	NUM
easat-6351	134	26	.	.	PUNCT
easat-6351	134	27	research	research	NOUN
easat-6351	134	28	results	result	NOUN
easat-6351	134	29	.	.	PUNCT
easat-6351	135	1	objective	objective	ADJ
easat-6351	135	2	1	1	NUM
easat-6351	135	3	research	research	NOUN
easat-6351	135	4	findings	finding	VERB
easat-6351	135	5	social	social	ADJ
easat-6351	135	6	media	medium	NOUN
easat-6351	135	7	integration	integration	NOUN
easat-6351	135	8	respondents	respondent	NOUN
easat-6351	135	9	expressed	express	VERB
easat-6351	135	10	a	a	DET
easat-6351	135	11	high	high	ADJ
easat-6351	135	12	level	level	NOUN
easat-6351	135	13	of	of	ADP
easat-6351	135	14	agreement	agreement	NOUN
easat-6351	135	15	regarding	regard	VERB
easat-6351	135	16	social	social	ADJ
easat-6351	135	17	media	medium	NOUN
easat-6351	135	18	integration	integration	NOUN
easat-6351	135	19	overall	overall	ADJ
easat-6351	135	20	.	.	PUNCT
easat-6351	136	1	when	when	SCONJ
easat-6351	136	2	considering	consider	VERB
easat-6351	136	3	each	each	DET
easat-6351	136	4	individual	individual	ADJ
easat-6351	136	5	aspect	aspect	NOUN
easat-6351	136	6	,	,	PUNCT
easat-6351	136	7	all	all	DET
easat-6351	136	8	six	six	NUM
easat-6351	136	9	factors	factor	NOUN
easat-6351	136	10	were	be	AUX
easat-6351	136	11	rated	rate	VERB
easat-6351	136	12	highly	highly	ADV
easat-6351	136	13	.	.	PUNCT
easat-6351	137	1	the	the	DET
easat-6351	137	2	respondents	respondent	NOUN
easat-6351	137	3	showed	show	VERB
easat-6351	137	4	the	the	DET
easat-6351	137	5	highest	high	ADJ
easat-6351	137	6	level	level	NOUN
easat-6351	137	7	of	of	ADP
easat-6351	137	8	agreement	agreement	NOUN
easat-6351	137	9	with	with	ADP
easat-6351	137	10	brand	brand	NOUN
easat-6351	137	11	consistency	consistency	NOUN
easat-6351	137	12	,	,	PUNCT
easat-6351	137	13	followed	follow	VERB
easat-6351	137	14	by	by	ADP
easat-6351	137	15	follower	follower	NOUN
easat-6351	137	16	growth	growth	NOUN
easat-6351	137	17	,	,	PUNCT
easat-6351	137	18	engagement	engagement	NOUN
easat-6351	137	19	metrics	metric	NOUN
easat-6351	137	20	,	,	PUNCT
easat-6351	137	21	content	content	NOUN
easat-6351	137	22	quality	quality	NOUN
easat-6351	137	23	,	,	PUNCT
easat-6351	137	24	consistency	consistency	NOUN
easat-6351	137	25	,	,	PUNCT
easat-6351	137	26	and	and	CCONJ
easat-6351	137	27	,	,	PUNCT
easat-6351	137	28	lastly	lastly	ADV
easat-6351	137	29	,	,	PUNCT
easat-6351	137	30	platform	platform	NOUN
easat-6351	137	31	presence	presence	NOUN
easat-6351	137	32	.	.	PUNCT
easat-6351	138	1	distribution	distribution	NOUN
easat-6351	138	2	management	management	NOUN
easat-6351	138	3	respondents	respondent	NOUN
easat-6351	138	4	also	also	ADV
easat-6351	138	5	expressed	express	VERB
easat-6351	138	6	a	a	DET
easat-6351	138	7	high	high	ADJ
easat-6351	138	8	level	level	NOUN
easat-6351	138	9	of	of	ADP
easat-6351	138	10	agreement	agreement	NOUN
easat-6351	138	11	regarding	regard	VERB
easat-6351	138	12	distribution	distribution	NOUN
easat-6351	138	13	management	management	NOUN
easat-6351	138	14	overall	overall	ADJ
easat-6351	138	15	.	.	PUNCT
easat-6351	139	1	when	when	SCONJ
easat-6351	139	2	considering	consider	VERB
easat-6351	139	3	each	each	DET
easat-6351	139	4	individual	individual	ADJ
easat-6351	139	5	factor	factor	NOUN
easat-6351	139	6	,	,	PUNCT
easat-6351	139	7	one	one	NUM
easat-6351	139	8	factor	factor	NOUN
easat-6351	139	9	was	be	AUX
easat-6351	139	10	rated	rate	VERB
easat-6351	139	11	the	the	DET
easat-6351	139	12	highest	high	ADJ
easat-6351	139	13	,	,	PUNCT
easat-6351	139	14	and	and	CCONJ
easat-6351	139	15	five	five	NUM
easat-6351	139	16	factors	factor	NOUN
easat-6351	139	17	were	be	AUX
easat-6351	139	18	rated	rate	VERB
easat-6351	139	19	highly	highly	ADV
easat-6351	139	20	.	.	PUNCT
easat-6351	140	1	the	the	DET
easat-6351	140	2	highest	highest	ADV
easat-6351	140	3	-	-	PUNCT
easat-6351	140	4	rated	rate	VERB
easat-6351	140	5	factor	factor	NOUN
easat-6351	140	6	was	be	AUX
easat-6351	140	7	inventory	inventory	NOUN
easat-6351	140	8	management	management	NOUN
easat-6351	140	9	,	,	PUNCT
easat-6351	140	10	followed	follow	VERB
easat-6351	140	11	by	by	ADP
easat-6351	140	12	order	order	NOUN
easat-6351	140	13	processing	processing	NOUN
easat-6351	140	14	,	,	PUNCT
easat-6351	140	15	logistical	logistical	ADJ
easat-6351	140	16	packaging	packaging	NOUN
easat-6351	140	17	,	,	PUNCT
easat-6351	140	18	empowering	empower	VERB
easat-6351	140	19	engagement	engagement	NOUN
easat-6351	140	20	metrics	metric	NOUN
easat-6351	140	21	,	,	PUNCT
easat-6351	140	22	transportation	transportation	NOUN
easat-6351	140	23	,	,	PUNCT
easat-6351	140	24	and	and	CCONJ
easat-6351	140	25	lastly	lastly	ADV
easat-6351	140	26	,	,	PUNCT
easat-6351	140	27	warehousing	warehousing	NOUN
easat-6351	140	28	.	.	PUNCT
easat-6351	141	1	content	content	NOUN
easat-6351	141	2	marketing	marketing	NOUN
easat-6351	141	3	respondents	respondent	NOUN
easat-6351	141	4	expressed	express	VERB
easat-6351	141	5	a	a	DET
easat-6351	141	6	high	high	ADJ
easat-6351	141	7	level	level	NOUN
easat-6351	141	8	of	of	ADP
easat-6351	141	9	agreement	agreement	NOUN
easat-6351	141	10	regarding	regard	VERB
easat-6351	141	11	content	content	NOUN
easat-6351	141	12	marketing	marketing	NOUN
easat-6351	141	13	overall	overall	ADV
easat-6351	141	14	,	,	PUNCT
easat-6351	141	15	with	with	SCONJ
easat-6351	141	16	all	all	DET
easat-6351	141	17	individual	individual	ADJ
easat-6351	141	18	aspects	aspect	NOUN
easat-6351	141	19	also	also	ADV
easat-6351	141	20	rated	rate	VERB
easat-6351	141	21	highly	highly	ADV
easat-6351	141	22	.	.	PUNCT
easat-6351	142	1	the	the	DET
easat-6351	142	2	respondents	respondent	NOUN
easat-6351	142	3	showed	show	VERB
easat-6351	142	4	the	the	DET
easat-6351	142	5	highest	high	ADJ
easat-6351	142	6	level	level	NOUN
easat-6351	142	7	of	of	ADP
easat-6351	142	8	agreement	agreement	NOUN
easat-6351	142	9	with	with	ADP
easat-6351	142	10	content	content	NOUN
easat-6351	142	11	governance	governance	NOUN
easat-6351	142	12	,	,	PUNCT
easat-6351	142	13	followed	follow	VERB
easat-6351	142	14	by	by	ADP
easat-6351	142	15	search	search	NOUN
easat-6351	142	16	engine	engine	NOUN
easat-6351	142	17	optimization	optimization	NOUN
easat-6351	142	18	,	,	PUNCT
easat-6351	142	19	traffic	traffic	NOUN
easat-6351	142	20	metrics	metric	NOUN
easat-6351	142	21	,	,	PUNCT
easat-6351	142	22	brand	brand	NOUN
easat-6351	142	23	awareness	awareness	NOUN
easat-6351	142	24	,	,	PUNCT
easat-6351	142	25	and	and	CCONJ
easat-6351	142	26	lastly	lastly	ADV
easat-6351	142	27	,	,	PUNCT
easat-6351	142	28	lead	lead	NOUN
easat-6351	142	29	generation	generation	NOUN
easat-6351	142	30	.	.	PUNCT
easat-6351	143	1	e	e	X
easat-6351	143	2	-	-	NOUN
easat-6351	143	3	commerce	commerce	NOUN
easat-6351	143	4	success	success	NOUN
easat-6351	143	5	respondents	respondent	NOUN
easat-6351	143	6	expressed	express	VERB
easat-6351	143	7	the	the	DET
easat-6351	143	8	highest	high	ADJ
easat-6351	143	9	level	level	NOUN
easat-6351	143	10	of	of	ADP
easat-6351	143	11	agreement	agreement	NOUN
easat-6351	143	12	regarding	regard	VERB
easat-6351	143	13	e	e	NOUN
easat-6351	143	14	-	-	NOUN
easat-6351	143	15	commerce	commerce	NOUN
easat-6351	143	16	success	success	NOUN
easat-6351	143	17	overall	overall	ADV
easat-6351	143	18	.	.	PUNCT
easat-6351	144	1	when	when	SCONJ
easat-6351	144	2	considering	consider	VERB
easat-6351	144	3	each	each	DET
easat-6351	144	4	individual	individual	ADJ
easat-6351	144	5	aspect	aspect	NOUN
easat-6351	144	6	,	,	PUNCT
easat-6351	144	7	two	two	NUM
easat-6351	144	8	factors	factor	NOUN
easat-6351	144	9	were	be	AUX
easat-6351	144	10	rated	rate	VERB
easat-6351	144	11	the	the	DET
easat-6351	144	12	highest	high	ADJ
easat-6351	144	13	,	,	PUNCT
easat-6351	144	14	and	and	CCONJ
easat-6351	144	15	four	four	NUM
easat-6351	144	16	factors	factor	NOUN
easat-6351	144	17	were	be	AUX
easat-6351	144	18	rated	rate	VERB
easat-6351	144	19	highly	highly	ADV
easat-6351	144	20	.	.	PUNCT
easat-6351	145	1	the	the	DET
easat-6351	145	2	highest	highest	ADV
easat-6351	145	3	-	-	PUNCT
easat-6351	145	4	rated	rate	VERB
easat-6351	145	5	factors	factor	NOUN
easat-6351	145	6	were	be	AUX
easat-6351	145	7	customer	customer	NOUN
easat-6351	145	8	conversion	conversion	NOUN
easat-6351	145	9	rate	rate	NOUN
easat-6351	145	10	and	and	CCONJ
easat-6351	145	11	lifetime	lifetime	NOUN
easat-6351	145	12	value	value	NOUN
easat-6351	145	13	,	,	PUNCT
easat-6351	145	14	followed	follow	VERB
easat-6351	145	15	by	by	ADP
easat-6351	145	16	marketplace	marketplace	NOUN
easat-6351	145	17	positioning	positioning	NOUN
easat-6351	145	18	,	,	PUNCT
easat-6351	145	19	website	website	NOUN
easat-6351	145	20	traffic	traffic	NOUN
easat-6351	145	21	,	,	PUNCT
easat-6351	145	22	customer	customer	NOUN
easat-6351	145	23	retention	retention	NOUN
easat-6351	145	24	,	,	PUNCT
easat-6351	145	25	and	and	CCONJ
easat-6351	145	26	lastly	lastly	ADV
easat-6351	145	27	,	,	PUNCT
easat-6351	145	28	operational	operational	ADJ
easat-6351	145	29	efficiency	efficiency	NOUN
easat-6351	145	30	.	.	PUNCT
easat-6351	146	1	retail	retail	ADJ
easat-6351	146	2	performance	performance	NOUN
easat-6351	146	3	respondents	respondent	NOUN
easat-6351	146	4	expressed	express	VERB
easat-6351	146	5	the	the	DET
easat-6351	146	6	highest	high	ADJ
easat-6351	146	7	level	level	NOUN
easat-6351	146	8	of	of	ADP
easat-6351	146	9	agreement	agreement	NOUN
easat-6351	146	10	regarding	regard	VERB
easat-6351	146	11	retail	retail	ADJ
easat-6351	146	12	performance	performance	NOUN
easat-6351	146	13	overall	overall	ADJ
easat-6351	146	14	.	.	PUNCT
easat-6351	147	1	when	when	SCONJ
easat-6351	147	2	considering	consider	VERB
easat-6351	147	3	each	each	DET
easat-6351	147	4	individual	individual	ADJ
easat-6351	147	5	aspect	aspect	NOUN
easat-6351	147	6	,	,	PUNCT
easat-6351	147	7	five	five	NUM
easat-6351	147	8	factors	factor	NOUN
easat-6351	147	9	were	be	AUX
easat-6351	147	10	rated	rate	VERB
easat-6351	147	11	the	the	DET
easat-6351	147	12	highest	high	ADJ
easat-6351	147	13	,	,	PUNCT
easat-6351	147	14	and	and	CCONJ
easat-6351	147	15	one	one	NUM
easat-6351	147	16	factor	factor	NOUN
easat-6351	147	17	was	be	AUX
easat-6351	147	18	rated	rate	VERB
easat-6351	147	19	highly	highly	ADV
easat-6351	147	20	.	.	PUNCT
easat-6351	148	1	the	the	DET
easat-6351	148	2	highest	highest	ADV
easat-6351	148	3	-	-	PUNCT
easat-6351	148	4	rated	rate	VERB
easat-6351	148	5	factors	factor	NOUN
easat-6351	148	6	were	be	AUX
easat-6351	148	7	profitability	profitability	NOUN
easat-6351	148	8	,	,	PUNCT
easat-6351	148	9	followed	follow	VERB
easat-6351	148	10	by	by	ADP
easat-6351	148	11	market	market	NOUN
easat-6351	148	12	share	share	NOUN
easat-6351	148	13	,	,	PUNCT
easat-6351	148	14	promotional	promotional	ADJ
easat-6351	148	15	effectiveness	effectiveness	NOUN
easat-6351	148	16	,	,	PUNCT
easat-6351	148	17	e	e	NOUN
easat-6351	148	18	-	-	NOUN
easat-6351	148	19	commerce	commerce	NOUN
easat-6351	148	20	efficiency	efficiency	NOUN
easat-6351	148	21	,	,	PUNCT
easat-6351	148	22	customer	customer	NOUN
easat-6351	148	23	loyalty	loyalty	NOUN
easat-6351	148	24	,	,	PUNCT
easat-6351	148	25	and	and	CCONJ
easat-6351	148	26	lastly	lastly	ADV
easat-6351	148	27	,	,	PUNCT
easat-6351	148	28	sales	sale	NOUN
easat-6351	148	29	volume	volume	NOUN
easat-6351	148	30	.	.	PUNCT
easat-6351	149	1	objective	objective	ADJ
easat-6351	149	2	2	2	NUM
easat-6351	149	3	research	research	NOUN
easat-6351	149	4	findings	finding	VERB
easat-6351	149	5	social	social	ADJ
easat-6351	149	6	media	medium	NOUN
easat-6351	149	7	integration	integration	NOUN
easat-6351	149	8	(	(	PUNCT
easat-6351	149	9	scig	scig	PROPN
easat-6351	149	10	)	)	PUNCT
easat-6351	149	11	has	have	VERB
easat-6351	149	12	a	a	DET
easat-6351	149	13	direct	direct	ADJ
easat-6351	149	14	positive	positive	ADJ
easat-6351	149	15	influence	influence	NOUN
easat-6351	149	16	on	on	ADP
easat-6351	149	17	e	e	NOUN
easat-6351	149	18	-	-	NOUN
easat-6351	149	19	commerce	commerce	NOUN
easat-6351	149	20	success	success	NOUN
easat-6351	149	21	(	(	PUNCT
easat-6351	149	22	ecsc	ecsc	PROPN
easat-6351	149	23	)	)	PUNCT
easat-6351	149	24	,	,	PUNCT
easat-6351	149	25	with	with	ADP
easat-6351	149	26	a	a	DET
easat-6351	149	27	direct	direct	ADJ
easat-6351	149	28	influence	influence	NOUN
easat-6351	149	29	size	size	NOUN
easat-6351	149	30	of	of	ADP
easat-6351	149	31	0.34	0.34	NUM
easat-6351	149	32	,	,	PUNCT
easat-6351	149	33	which	which	PRON
easat-6351	149	34	is	be	AUX
easat-6351	149	35	statistically	statistically	ADV
easat-6351	149	36	significant	significant	ADJ
easat-6351	149	37	at	at	ADP
easat-6351	149	38	the	the	DET
easat-6351	149	39	0.01	0.01	NUM
easat-6351	149	40	level	level	NOUN
easat-6351	149	41	.	.	PUNCT
easat-6351	150	1	social	social	ADJ
easat-6351	150	2	media	medium	NOUN
easat-6351	150	3	integration	integration	NOUN
easat-6351	150	4	(	(	PUNCT
easat-6351	150	5	scig	scig	PROPN
easat-6351	150	6	)	)	PUNCT
easat-6351	150	7	has	have	VERB
easat-6351	150	8	a	a	DET
easat-6351	150	9	direct	direct	ADJ
easat-6351	150	10	positive	positive	ADJ
easat-6351	150	11	influence	influence	NOUN
easat-6351	150	12	on	on	ADP
easat-6351	150	13	retail	retail	ADJ
easat-6351	150	14	performance	performance	NOUN
easat-6351	150	15	(	(	PUNCT
easat-6351	150	16	rtpf	rtpf	NOUN
easat-6351	150	17	)	)	PUNCT
easat-6351	150	18	,	,	PUNCT
easat-6351	150	19	with	with	ADP
easat-6351	150	20	a	a	DET
easat-6351	150	21	direct	direct	ADJ
easat-6351	150	22	influence	influence	NOUN
easat-6351	150	23	size	size	NOUN
easat-6351	150	24	of	of	ADP
easat-6351	150	25	0.11	0.11	NUM
easat-6351	150	26	,	,	PUNCT
easat-6351	150	27	which	which	PRON
easat-6351	150	28	is	be	AUX
easat-6351	150	29	statistically	statistically	ADV
easat-6351	150	30	significant	significant	ADJ
easat-6351	150	31	at	at	ADP
easat-6351	150	32	the	the	DET
easat-6351	150	33	0.05	0.05	NUM
easat-6351	150	34	level	level	NOUN
easat-6351	150	35	.	.	PUNCT
easat-6351	151	1	distribution	distribution	NOUN
easat-6351	151	2	management	management	NOUN
easat-6351	151	3	(	(	PUNCT
easat-6351	151	4	dbmm	dbmm	PROPN
easat-6351	151	5	)	)	PUNCT
easat-6351	151	6	has	have	VERB
easat-6351	151	7	a	a	DET
easat-6351	151	8	direct	direct	ADJ
easat-6351	151	9	positive	positive	ADJ
easat-6351	151	10	influence	influence	NOUN
easat-6351	151	11	on	on	ADP
easat-6351	151	12	e	e	NOUN
easat-6351	151	13	-	-	NOUN
easat-6351	151	14	commerce	commerce	NOUN
easat-6351	151	15	success	success	NOUN
easat-6351	151	16	(	(	PUNCT
easat-6351	151	17	ecsc	ecsc	PROPN
easat-6351	151	18	)	)	PUNCT
easat-6351	151	19	,	,	PUNCT
easat-6351	151	20	with	with	ADP
easat-6351	151	21	a	a	DET
easat-6351	151	22	direct	direct	ADJ
easat-6351	151	23	influence	influence	NOUN
easat-6351	151	24	size	size	NOUN
easat-6351	151	25	of	of	ADP
easat-6351	151	26	0.14	0.14	NUM
easat-6351	151	27	,	,	PUNCT
easat-6351	151	28	which	which	PRON
easat-6351	151	29	is	be	AUX
easat-6351	151	30	statistically	statistically	ADV
easat-6351	151	31	significant	significant	ADJ
easat-6351	151	32	at	at	ADP
easat-6351	151	33	the	the	DET
easat-6351	151	34	0.01	0.01	NUM
easat-6351	151	35	level	level	NOUN
easat-6351	151	36	.	.	PUNCT
easat-6351	152	1	distribution	distribution	NOUN
easat-6351	152	2	management	management	NOUN
easat-6351	152	3	(	(	PUNCT
easat-6351	152	4	dbmm	dbmm	PROPN
easat-6351	152	5	)	)	PUNCT
easat-6351	152	6	has	have	VERB
easat-6351	152	7	a	a	DET
easat-6351	152	8	direct	direct	ADJ
easat-6351	152	9	positive	positive	ADJ
easat-6351	152	10	influence	influence	NOUN
easat-6351	152	11	on	on	ADP
easat-6351	152	12	retail	retail	ADJ
easat-6351	152	13	performance	performance	NOUN
easat-6351	152	14	(	(	PUNCT
easat-6351	152	15	rtpf	rtpf	NOUN
easat-6351	152	16	)	)	PUNCT
easat-6351	152	17	,	,	PUNCT
easat-6351	152	18	with	with	ADP
easat-6351	152	19	a	a	DET
easat-6351	152	20	direct	direct	ADJ
easat-6351	152	21	influence	influence	NOUN
easat-6351	152	22	size	size	NOUN
easat-6351	152	23	of	of	ADP
easat-6351	152	24	0.13	0.13	NUM
easat-6351	152	25	,	,	PUNCT
easat-6351	152	26	which	which	PRON
easat-6351	152	27	is	be	AUX
easat-6351	152	28	statistically	statistically	ADV
easat-6351	152	29	significant	significant	ADJ
easat-6351	152	30	at	at	ADP
easat-6351	152	31	the	the	DET
easat-6351	152	32	0.05	0.05	NUM
easat-6351	152	33	level	level	NOUN
easat-6351	152	34	.	.	PUNCT
easat-6351	153	1	content	content	NOUN
easat-6351	153	2	marketing	marketing	NOUN
easat-6351	153	3	(	(	PUNCT
easat-6351	153	4	ctmk	ctmk	PROPN
easat-6351	153	5	)	)	PUNCT
easat-6351	153	6	has	have	VERB
easat-6351	153	7	a	a	DET
easat-6351	153	8	direct	direct	ADJ
easat-6351	153	9	positive	positive	ADJ
easat-6351	153	10	influence	influence	NOUN
easat-6351	153	11	on	on	ADP
easat-6351	153	12	e	e	NOUN
easat-6351	153	13	-	-	NOUN
easat-6351	153	14	commerce	commerce	NOUN
easat-6351	153	15	success	success	NOUN
easat-6351	153	16	(	(	PUNCT
easat-6351	153	17	ecsc	ecsc	PROPN
easat-6351	153	18	)	)	PUNCT
easat-6351	153	19	,	,	PUNCT
easat-6351	153	20	with	with	ADP
easat-6351	153	21	a	a	DET
easat-6351	153	22	direct	direct	ADJ
easat-6351	153	23	influence	influence	NOUN
easat-6351	153	24	size	size	NOUN
easat-6351	153	25	of	of	ADP
easat-6351	153	26	0.46	0.46	NUM
easat-6351	153	27	,	,	PUNCT
easat-6351	153	28	which	which	PRON
easat-6351	153	29	is	be	AUX
easat-6351	153	30	statistically	statistically	ADV
easat-6351	153	31	significant	significant	ADJ
easat-6351	153	32	at	at	ADP
easat-6351	153	33	the	the	DET
easat-6351	153	34	0.01	0.01	NUM
easat-6351	153	35	level	level	NOUN
easat-6351	153	36	.	.	PUNCT
easat-6351	154	1	content	content	NOUN
easat-6351	154	2	marketing	marketing	NOUN
easat-6351	154	3	(	(	PUNCT
easat-6351	154	4	ctmk	ctmk	PROPN
easat-6351	154	5	)	)	PUNCT
easat-6351	154	6	has	have	VERB
easat-6351	154	7	a	a	DET
easat-6351	154	8	direct	direct	ADJ
easat-6351	154	9	positive	positive	ADJ
easat-6351	154	10	influence	influence	NOUN
easat-6351	154	11	on	on	ADP
easat-6351	154	12	retail	retail	ADJ
easat-6351	154	13	performance	performance	NOUN
easat-6351	154	14	(	(	PUNCT
easat-6351	154	15	rtpf	rtpf	NOUN
easat-6351	154	16	)	)	PUNCT
easat-6351	154	17	,	,	PUNCT
easat-6351	154	18	with	with	ADP
easat-6351	154	19	a	a	DET
easat-6351	154	20	direct	direct	ADJ
easat-6351	154	21	influence	influence	NOUN
easat-6351	154	22	size	size	NOUN
easat-6351	154	23	of	of	ADP
easat-6351	154	24	0.12	0.12	NUM
easat-6351	154	25	,	,	PUNCT
easat-6351	154	26	which	which	PRON
easat-6351	154	27	is	be	AUX
easat-6351	154	28	statistically	statistically	ADV
easat-6351	154	29	significant	significant	ADJ
easat-6351	154	30	at	at	ADP
easat-6351	154	31	the	the	DET
easat-6351	154	32	0.05	0.05	NUM
easat-6351	154	33	level	level	NOUN
easat-6351	154	34	.	.	PUNCT
easat-6351	155	1	e	e	X
easat-6351	155	2	-	-	NOUN
easat-6351	155	3	commerce	commerce	NOUN
easat-6351	155	4	success	success	NOUN
easat-6351	155	5	(	(	PUNCT
easat-6351	155	6	ecsc	ecsc	PROPN
easat-6351	155	7	)	)	PUNCT
easat-6351	155	8	has	have	VERB
easat-6351	155	9	a	a	DET
easat-6351	155	10	direct	direct	ADJ
easat-6351	155	11	positive	positive	ADJ
easat-6351	155	12	influence	influence	NOUN
easat-6351	155	13	on	on	ADP
easat-6351	155	14	retail	retail	ADJ
easat-6351	155	15	performance	performance	NOUN
easat-6351	155	16	(	(	PUNCT
easat-6351	155	17	rtpf	rtpf	NOUN
easat-6351	155	18	)	)	PUNCT
easat-6351	155	19	,	,	PUNCT
easat-6351	155	20	with	with	ADP
easat-6351	155	21	a	a	DET
easat-6351	155	22	direct	direct	ADJ
easat-6351	155	23	influence	influence	NOUN
easat-6351	155	24	size	size	NOUN
easat-6351	155	25	of	of	ADP
easat-6351	155	26	0.68	0.68	NUM
easat-6351	155	27	,	,	PUNCT
easat-6351	155	28	which	which	PRON
easat-6351	155	29	is	be	AUX
easat-6351	155	30	statistically	statistically	ADV
easat-6351	155	31	significant	significant	ADJ
easat-6351	155	32	at	at	ADP
easat-6351	155	33	the	the	DET
easat-6351	155	34	0.01	0.01	NUM
easat-6351	155	35	level	level	NOUN
easat-6351	155	36	.	.	PUNCT
easat-6351	156	1	social	social	ADJ
easat-6351	156	2	media	medium	NOUN
easat-6351	156	3	integration	integration	NOUN
easat-6351	156	4	(	(	PUNCT
easat-6351	156	5	scig	scig	PROPN
easat-6351	156	6	)	)	PUNCT
easat-6351	156	7	,	,	PUNCT
easat-6351	156	8	distribution	distribution	NOUN
easat-6351	156	9	management	management	NOUN
easat-6351	156	10	(	(	PUNCT
easat-6351	156	11	dbmm	dbmm	PROPN
easat-6351	156	12	)	)	PUNCT
easat-6351	156	13	,	,	PUNCT
easat-6351	156	14	and	and	CCONJ
easat-6351	156	15	content	content	NOUN
easat-6351	156	16	marketing	marketing	NOUN
easat-6351	156	17	(	(	PUNCT
easat-6351	156	18	ctmk	ctmk	PROPN
easat-6351	156	19	)	)	PUNCT
easat-6351	156	20	have	have	VERB
easat-6351	156	21	an	an	DET
easat-6351	156	22	indirect	indirect	ADJ
easat-6351	156	23	positive	positive	ADJ
easat-6351	156	24	influence	influence	NOUN
easat-6351	156	25	on	on	ADP
easat-6351	156	26	retail	retail	ADJ
easat-6351	156	27	performance	performance	NOUN
easat-6351	156	28	(	(	PUNCT
easat-6351	156	29	rtpf	rtpf	NOUN
easat-6351	156	30	)	)	PUNCT
easat-6351	156	31	through	through	ADP
easat-6351	156	32	e	e	NOUN
easat-6351	156	33	-	-	NOUN
easat-6351	156	34	commerce	commerce	NOUN
easat-6351	156	35	success	success	NOUN
easat-6351	156	36	(	(	PUNCT
easat-6351	156	37	ecsc	ecsc	PROPN
easat-6351	156	38	)	)	PUNCT
easat-6351	156	39	,	,	PUNCT
easat-6351	156	40	with	with	ADP
easat-6351	156	41	indirect	indirect	ADJ
easat-6351	156	42	influence	influence	NOUN
easat-6351	156	43	sizes	size	NOUN
easat-6351	156	44	of	of	ADP
easat-6351	156	45	0.23	0.23	NUM
easat-6351	156	46	,	,	PUNCT
easat-6351	156	47	0.09	0.09	NUM
easat-6351	156	48	,	,	PUNCT
easat-6351	156	49	and	and	CCONJ
easat-6351	156	50	0.31	0.31	NUM
easat-6351	156	51	,	,	PUNCT
easat-6351	156	52	respectively	respectively	ADV
easat-6351	156	53	.	.	PUNCT
easat-6351	157	1	these	these	DET
easat-6351	157	2	indirect	indirect	ADJ
easat-6351	157	3	influences	influence	NOUN
easat-6351	157	4	are	be	AUX
easat-6351	157	5	statistically	statistically	ADV
easat-6351	157	6	significant	significant	ADJ
easat-6351	157	7	at	at	ADP
easat-6351	157	8	the	the	DET
easat-6351	157	9	0.01	0.01	NUM
easat-6351	157	10	and	and	CCONJ
easat-6351	157	11	0.05	0.05	NUM
easat-6351	157	12	levels	level	NOUN
easat-6351	157	13	.	.	PUNCT
easat-6351	158	1	6	6	X
easat-6351	158	2	.	.	X
easat-6351	158	3	research	research	NOUN
easat-6351	158	4	findings	finding	NOUN
easat-6351	158	5	objective	objective	ADJ
easat-6351	158	6	3	3	NUM
easat-6351	158	7	:	:	PUNCT
easat-6351	158	8	the	the	DET
easat-6351	158	9	research	research	NOUN
easat-6351	158	10	findings	finding	NOUN
easat-6351	158	11	reveal	reveal	VERB
easat-6351	158	12	that	that	SCONJ
easat-6351	158	13	the	the	DET
easat-6351	158	14	model	model	NOUN
easat-6351	158	15	developed	develop	VERB
easat-6351	158	16	from	from	ADP
easat-6351	158	17	the	the	DET
easat-6351	158	18	results	result	NOUN
easat-6351	158	19	of	of	ADP
easat-6351	158	20	exploratory	exploratory	ADJ
easat-6351	158	21	analysis	analysis	NOUN
easat-6351	158	22	and	and	CCONJ
easat-6351	158	23	synthesis	synthesis	NOUN
easat-6351	158	24	led	lead	VERB
easat-6351	158	25	the	the	DET
easat-6351	158	26	researcher	researcher	NOUN
easat-6351	158	27	to	to	PART
easat-6351	158	28	name	name	VERB
easat-6351	158	29	the	the	DET
easat-6351	158	30	model	model	NOUN
easat-6351	158	31	as	as	ADP
easat-6351	158	32	the	the	DET
easat-6351	158	33	e	e	PROPN
easat-6351	158	34	-	-	NOUN
easat-6351	158	35	commerce	commerce	NOUN
easat-6351	158	36	success	success	NOUN
easat-6351	158	37	for	for	ADP
easat-6351	158	38	retail	retail	ADJ
easat-6351	158	39	performance	performance	NOUN
easat-6351	158	40	model	model	NOUN
easat-6351	158	41	(	(	PUNCT
easat-6351	158	42	ecsrp	ecsrp	NOUN
easat-6351	158	43	model	model	NOUN
easat-6351	158	44	)	)	PUNCT
easat-6351	158	45	.	.	PUNCT
easat-6351	159	1	1648	1648	NUM
easat-6351	159	2	edelweiss	edelweiss	PROPN
easat-6351	159	3	applied	apply	VERB
easat-6351	159	4	science	science	NOUN
easat-6351	159	5	and	and	CCONJ
easat-6351	159	6	technology	technology	NOUN
easat-6351	159	7	issn	issn	PROPN
easat-6351	159	8	:	:	PUNCT
easat-6351	159	9	2576	2576	NUM
easat-6351	159	10	-	-	SYM
easat-6351	159	11	8484	8484	NUM
easat-6351	159	12	vol	vol	NOUN
easat-6351	159	13	.	.	PROPN
easat-6351	160	1	9	9	NUM
easat-6351	160	2	,	,	PUNCT
easat-6351	160	3	no	no	INTJ
easat-6351	160	4	.	.	NOUN
easat-6351	160	5	4	4	NUM
easat-6351	160	6	:	:	SYM
easat-6351	160	7	1642	1642	NUM
easat-6351	160	8	-	-	SYM
easat-6351	160	9	1651	1651	NUM
easat-6351	160	10	,	,	PUNCT
easat-6351	160	11	2025	2025	NUM
easat-6351	160	12	doi	doi	NOUN
easat-6351	160	13	:	:	PUNCT
easat-6351	160	14	10.55214/25768484.v9i4.6351	10.55214/25768484.v9i4.6351	NOUN
easat-6351	160	15	©	©	PROPN
easat-6351	160	16	2025	2025	NUM
easat-6351	160	17	by	by	ADP
easat-6351	160	18	the	the	DET
easat-6351	160	19	authors	author	NOUN
easat-6351	160	20	;	;	PUNCT
easat-6351	160	21	licensee	licensee	PROPN
easat-6351	160	22	learning	learn	VERB
easat-6351	160	23	gate	gate	NOUN
easat-6351	160	24	figure	figure	NOUN
easat-6351	160	25	2	2	NUM
easat-6351	160	26	.	.	X
easat-6351	161	1	e	e	X
easat-6351	161	2	-	-	NOUN
easat-6351	161	3	commerce	commerce	NOUN
easat-6351	161	4	success	success	NOUN
easat-6351	161	5	for	for	ADP
easat-6351	161	6	retail	retail	ADJ
easat-6351	161	7	performance	performance	NOUN
easat-6351	161	8	model	model	NOUN
easat-6351	161	9	.	.	PUNCT
easat-6351	162	1	7	7	X
easat-6351	162	2	.	.	X
easat-6351	162	3	discussion	discussion	NOUN
easat-6351	162	4	the	the	DET
easat-6351	162	5	findings	finding	NOUN
easat-6351	162	6	from	from	ADP
easat-6351	162	7	objective	objective	ADJ
easat-6351	162	8	1	1	NUM
easat-6351	162	9	and	and	CCONJ
easat-6351	162	10	2	2	NUM
easat-6351	162	11	reveal	reveal	VERB
easat-6351	162	12	that	that	PRON
easat-6351	162	13	:	:	PUNCT
easat-6351	162	14	•	•	NUM
easat-6351	162	15	social	social	ADJ
easat-6351	162	16	media	medium	NOUN
easat-6351	162	17	integration	integration	NOUN
easat-6351	162	18	and	and	CCONJ
easat-6351	162	19	retail	retail	ADJ
easat-6351	162	20	performance	performance	NOUN
easat-6351	162	21	through	through	ADP
easat-6351	162	22	e	e	NOUN
easat-6351	162	23	-	-	NOUN
easat-6351	162	24	commerce	commerce	NOUN
easat-6351	162	25	success	success	NOUN
easat-6351	162	26	:	:	PUNCT
easat-6351	162	27	the	the	DET
easat-6351	162	28	integration	integration	NOUN
easat-6351	162	29	of	of	ADP
easat-6351	162	30	social	social	ADJ
easat-6351	162	31	media	medium	NOUN
easat-6351	162	32	into	into	ADP
easat-6351	162	33	business	business	NOUN
easat-6351	162	34	operations	operation	NOUN
easat-6351	162	35	enhances	enhance	VERB
easat-6351	162	36	efficiency	efficiency	NOUN
easat-6351	162	37	,	,	PUNCT
easat-6351	162	38	such	such	ADJ
easat-6351	162	39	as	as	ADP
easat-6351	162	40	increasing	increase	VERB
easat-6351	162	41	brand	brand	NOUN
easat-6351	162	42	awareness	awareness	NOUN
easat-6351	162	43	,	,	PUNCT
easat-6351	162	44	reaching	reach	VERB
easat-6351	162	45	new	new	ADJ
easat-6351	162	46	customers	customer	NOUN
easat-6351	162	47	,	,	PUNCT
easat-6351	162	48	building	build	VERB
easat-6351	162	49	relationships	relationship	NOUN
easat-6351	162	50	with	with	ADP
easat-6351	162	51	customers	customer	NOUN
easat-6351	162	52	,	,	PUNCT
easat-6351	162	53	promoting	promote	VERB
easat-6351	162	54	sales	sale	NOUN
easat-6351	162	55	,	,	PUNCT
easat-6351	162	56	and	and	CCONJ
easat-6351	162	57	boosting	boost	VERB
easat-6351	162	58	consumer	consumer	NOUN
easat-6351	162	59	engagement	engagement	NOUN
easat-6351	162	60	.	.	PUNCT
easat-6351	163	1	this	this	PRON
easat-6351	163	2	leads	lead	VERB
easat-6351	163	3	to	to	ADP
easat-6351	163	4	greater	great	ADJ
easat-6351	163	5	commercial	commercial	ADJ
easat-6351	163	6	success	success	NOUN
easat-6351	163	7	and	and	CCONJ
easat-6351	163	8	market	market	NOUN
easat-6351	163	9	expansion	expansion	NOUN
easat-6351	163	10	via	via	ADP
easat-6351	163	11	online	online	ADJ
easat-6351	163	12	channels	channel	NOUN
easat-6351	163	13	,	,	PUNCT
easat-6351	163	14	aligning	align	VERB
easat-6351	163	15	with	with	ADP
easat-6351	163	16	the	the	DET
easat-6351	163	17	study	study	NOUN
easat-6351	163	18	by	by	ADP
easat-6351	163	19	hanaysha	hanaysha	PROPN
easat-6351	163	20	,	,	PUNCT
easat-6351	163	21	et	et	PROPN
easat-6351	163	22	al	al	PROPN
easat-6351	163	23	.	.	PUNCT
easat-6351	164	1	[	[	X
easat-6351	164	2	13	13	NUM
easat-6351	164	3	]	]	PUNCT
easat-6351	164	4	.	.	PUNCT
easat-6351	164	5	•	•	NUM
easat-6351	164	6	supply	supply	NOUN
easat-6351	164	7	chain	chain	NOUN
easat-6351	164	8	management	management	NOUN
easat-6351	164	9	and	and	CCONJ
easat-6351	164	10	retail	retail	ADJ
easat-6351	164	11	performance	performance	NOUN
easat-6351	164	12	through	through	ADP
easat-6351	164	13	e	e	NOUN
easat-6351	164	14	-	-	NOUN
easat-6351	164	15	commerce	commerce	NOUN
easat-6351	164	16	success	success	NOUN
easat-6351	164	17	:	:	PUNCT
easat-6351	164	18	influencers	influencer	NOUN
easat-6351	164	19	play	play	VERB
easat-6351	164	20	a	a	DET
easat-6351	164	21	key	key	ADJ
easat-6351	164	22	role	role	NOUN
easat-6351	164	23	in	in	ADP
easat-6351	164	24	improving	improve	VERB
easat-6351	164	25	e	e	PROPN
easat-6351	164	26	-	-	ADJ
easat-6351	164	27	commerce	commerce	NOUN
easat-6351	164	28	business	business	NOUN
easat-6351	164	29	performance	performance	NOUN
easat-6351	164	30	.	.	PUNCT
easat-6351	165	1	they	they	PRON
easat-6351	165	2	help	help	VERB
easat-6351	165	3	raise	raise	VERB
easat-6351	165	4	brand	brand	NOUN
easat-6351	165	5	awareness	awareness	NOUN
easat-6351	165	6	,	,	PUNCT
easat-6351	165	7	stimulate	stimulate	VERB
easat-6351	165	8	customer	customer	NOUN
easat-6351	165	9	purchase	purchase	NOUN
easat-6351	165	10	decisions	decision	NOUN
easat-6351	165	11	,	,	PUNCT
easat-6351	165	12	and	and	CCONJ
easat-6351	165	13	increase	increase	VERB
easat-6351	165	14	participation	participation	NOUN
easat-6351	165	15	in	in	ADP
easat-6351	165	16	marketing	marketing	NOUN
easat-6351	165	17	activities	activity	NOUN
easat-6351	165	18	,	,	PUNCT
easat-6351	165	19	which	which	PRON
easat-6351	165	20	in	in	ADP
easat-6351	165	21	turn	turn	NOUN
easat-6351	165	22	enhances	enhance	VERB
easat-6351	165	23	retail	retail	ADJ
easat-6351	165	24	performance	performance	NOUN
easat-6351	165	25	through	through	ADP
easat-6351	165	26	online	online	ADJ
easat-6351	165	27	channels	channel	NOUN
easat-6351	165	28	.	.	PUNCT
easat-6351	166	1	product	product	NOUN
easat-6351	166	2	recommendations	recommendation	NOUN
easat-6351	166	3	or	or	CCONJ
easat-6351	166	4	reviews	review	NOUN
easat-6351	166	5	by	by	ADP
easat-6351	166	6	influencers	influencer	NOUN
easat-6351	166	7	build	build	VERB
easat-6351	166	8	customer	customer	NOUN
easat-6351	166	9	confidence	confidence	NOUN
easat-6351	166	10	and	and	CCONJ
easat-6351	166	11	interest	interest	NOUN
easat-6351	166	12	,	,	PUNCT
easat-6351	166	13	boosting	boost	VERB
easat-6351	166	14	sales	sale	NOUN
easat-6351	166	15	and	and	CCONJ
easat-6351	166	16	e	e	NOUN
easat-6351	166	17	-	-	NOUN
easat-6351	166	18	commerce	commerce	NOUN
easat-6351	166	19	growth	growth	NOUN
easat-6351	166	20	,	,	PUNCT
easat-6351	166	21	in	in	ADP
easat-6351	166	22	line	line	NOUN
easat-6351	166	23	with	with	ADP
easat-6351	166	24	the	the	DET
easat-6351	166	25	study	study	NOUN
easat-6351	166	26	by	by	ADP
easat-6351	166	27	feng	feng	PROPN
easat-6351	166	28	,	,	PUNCT
easat-6351	166	29	et	et	PROPN
easat-6351	166	30	al	al	PROPN
easat-6351	166	31	.	.	PUNCT
easat-6351	167	1	[	[	X
easat-6351	167	2	19	19	NUM
easat-6351	167	3	]	]	PUNCT
easat-6351	167	4	.	.	PUNCT
easat-6351	168	1	•	•	NUM
easat-6351	168	2	content	content	NOUN
easat-6351	168	3	marketing	marketing	NOUN
easat-6351	168	4	and	and	CCONJ
easat-6351	168	5	retail	retail	ADJ
easat-6351	168	6	performance	performance	NOUN
easat-6351	168	7	through	through	ADP
easat-6351	168	8	e	e	NOUN
easat-6351	168	9	-	-	NOUN
easat-6351	168	10	commerce	commerce	NOUN
easat-6351	168	11	success	success	NOUN
easat-6351	168	12	:	:	PUNCT
easat-6351	168	13	content	content	NOUN
easat-6351	168	14	marketing	marketing	NOUN
easat-6351	168	15	can	can	AUX
easat-6351	168	16	effectively	effectively	ADV
easat-6351	168	17	promote	promote	VERB
easat-6351	168	18	online	online	ADJ
easat-6351	168	19	retail	retail	ADJ
easat-6351	168	20	performance	performance	NOUN
easat-6351	168	21	.	.	PUNCT
easat-6351	169	1	product	product	NOUN
easat-6351	169	2	and	and	CCONJ
easat-6351	169	3	service	service	NOUN
easat-6351	169	4	promotions	promotion	NOUN
easat-6351	169	5	via	via	ADP
easat-6351	169	6	social	social	ADJ
easat-6351	169	7	media	medium	NOUN
easat-6351	169	8	increase	increase	VERB
easat-6351	169	9	brand	brand	NOUN
easat-6351	169	10	awareness	awareness	NOUN
easat-6351	169	11	,	,	PUNCT
easat-6351	169	12	build	build	VERB
easat-6351	169	13	product	product	NOUN
easat-6351	169	14	trust	trust	NOUN
easat-6351	169	15	,	,	PUNCT
easat-6351	169	16	stimulate	stimulate	VERB
easat-6351	169	17	interest	interest	NOUN
easat-6351	169	18	,	,	PUNCT
easat-6351	169	19	and	and	CCONJ
easat-6351	169	20	boost	boost	VERB
easat-6351	169	21	consumer	consumer	NOUN
easat-6351	169	22	engagement	engagement	NOUN
easat-6351	169	23	,	,	PUNCT
easat-6351	169	24	ultimately	ultimately	ADV
easat-6351	169	25	allowing	allow	VERB
easat-6351	169	26	e	e	NOUN
easat-6351	169	27	-	-	NOUN
easat-6351	169	28	commerce	commerce	NOUN
easat-6351	169	29	businesses	business	NOUN
easat-6351	169	30	to	to	PART
easat-6351	169	31	expand	expand	VERB
easat-6351	169	32	their	their	PRON
easat-6351	169	33	market	market	NOUN
easat-6351	169	34	and	and	CCONJ
easat-6351	169	35	increase	increase	VERB
easat-6351	169	36	sales	sale	NOUN
easat-6351	169	37	.	.	PUNCT
easat-6351	170	1	furthermore	furthermore	ADV
easat-6351	170	2	,	,	PUNCT
easat-6351	170	3	it	it	PRON
easat-6351	170	4	helps	help	VERB
easat-6351	170	5	generate	generate	VERB
easat-6351	170	6	quality	quality	NOUN
easat-6351	170	7	purchase	purchase	NOUN
easat-6351	170	8	decisions	decision	NOUN
easat-6351	170	9	from	from	ADP
easat-6351	170	10	customers	customer	NOUN
easat-6351	170	11	,	,	PUNCT
easat-6351	170	12	improving	improve	VERB
easat-6351	170	13	online	online	ADJ
easat-6351	170	14	retail	retail	ADJ
easat-6351	170	15	performance	performance	NOUN
easat-6351	170	16	and	and	CCONJ
easat-6351	170	17	contributing	contribute	VERB
easat-6351	170	18	to	to	ADP
easat-6351	170	19	long	long	ADJ
easat-6351	170	20	-	-	PUNCT
easat-6351	170	21	term	term	NOUN
easat-6351	170	22	business	business	NOUN
easat-6351	170	23	success	success	NOUN
easat-6351	170	24	,	,	PUNCT
easat-6351	170	25	as	as	ADP
easat-6351	170	26	per	per	ADP
easat-6351	170	27	the	the	DET
easat-6351	170	28	study	study	NOUN
easat-6351	170	29	by	by	ADP
easat-6351	170	30	karpushkin	karpushkin	PROPN
easat-6351	171	1	[	[	X
easat-6351	171	2	24	24	NUM
easat-6351	171	3	]	]	PUNCT
easat-6351	171	4	.	.	PUNCT
easat-6351	172	1	•	•	NUM
easat-6351	173	1	e	e	NOUN
easat-6351	173	2	-	-	NOUN
easat-6351	173	3	commerce	commerce	NOUN
easat-6351	173	4	success	success	NOUN
easat-6351	173	5	and	and	CCONJ
easat-6351	173	6	retail	retail	ADJ
easat-6351	173	7	performance	performance	NOUN
easat-6351	173	8	:	:	PUNCT
easat-6351	173	9	the	the	DET
easat-6351	173	10	success	success	NOUN
easat-6351	173	11	of	of	ADP
easat-6351	173	12	e	e	NOUN
easat-6351	173	13	-	-	NOUN
easat-6351	173	14	commerce	commerce	NOUN
easat-6351	173	15	directly	directly	ADV
easat-6351	173	16	impacts	impact	VERB
easat-6351	173	17	retail	retail	ADJ
easat-6351	173	18	performance	performance	NOUN
easat-6351	173	19	.	.	PUNCT
easat-6351	174	1	when	when	SCONJ
easat-6351	174	2	e	e	X
easat-6351	174	3	-	-	NOUN
easat-6351	174	4	commerce	commerce	NOUN
easat-6351	174	5	is	be	AUX
easat-6351	174	6	successful	successful	ADJ
easat-6351	174	7	,	,	PUNCT
easat-6351	174	8	it	it	PRON
easat-6351	174	9	leads	lead	VERB
easat-6351	174	10	to	to	ADP
easat-6351	174	11	more	more	ADV
easat-6351	174	12	efficient	efficient	ADJ
easat-6351	174	13	and	and	CCONJ
easat-6351	174	14	better	well	ADJ
easat-6351	174	15	retail	retail	ADJ
easat-6351	174	16	operations	operation	NOUN
easat-6351	174	17	.	.	PUNCT
easat-6351	175	1	success	success	NOUN
easat-6351	175	2	in	in	ADP
easat-6351	175	3	e	e	NOUN
easat-6351	175	4	-	-	NOUN
easat-6351	175	5	commerce	commerce	NOUN
easat-6351	175	6	may	may	AUX
easat-6351	175	7	include	include	VERB
easat-6351	175	8	better	well	ADJ
easat-6351	175	9	management	management	NOUN
easat-6351	175	10	systems	system	NOUN
easat-6351	175	11	,	,	PUNCT
easat-6351	175	12	the	the	DET
easat-6351	175	13	use	use	NOUN
easat-6351	175	14	of	of	ADP
easat-6351	175	15	appropriate	appropriate	ADJ
easat-6351	175	16	technologies	technology	NOUN
easat-6351	175	17	,	,	PUNCT
easat-6351	175	18	reaching	reach	VERB
easat-6351	175	19	new	new	ADJ
easat-6351	175	20	customers	customer	NOUN
easat-6351	175	21	,	,	PUNCT
easat-6351	175	22	and	and	CCONJ
easat-6351	175	23	improving	improve	VERB
easat-6351	175	24	business	business	NOUN
easat-6351	175	25	operations	operation	NOUN
easat-6351	175	26	online	online	ADV
easat-6351	175	27	.	.	PUNCT
easat-6351	176	1	1649	1649	NUM
easat-6351	176	2	edelweiss	edelweiss	PROPN
easat-6351	176	3	applied	apply	VERB
easat-6351	176	4	science	science	NOUN
easat-6351	176	5	and	and	CCONJ
easat-6351	176	6	technology	technology	NOUN
easat-6351	176	7	issn	issn	PROPN
easat-6351	176	8	:	:	PUNCT
easat-6351	176	9	2576	2576	NUM
easat-6351	176	10	-	-	SYM
easat-6351	176	11	8484	8484	NUM
easat-6351	176	12	vol	vol	NOUN
easat-6351	176	13	.	.	PROPN
easat-6351	177	1	9	9	NUM
easat-6351	177	2	,	,	PUNCT
easat-6351	177	3	no	no	INTJ
easat-6351	177	4	.	.	NOUN
easat-6351	177	5	4	4	NUM
easat-6351	177	6	:	:	SYM
easat-6351	177	7	1642	1642	NUM
easat-6351	177	8	-	-	SYM
easat-6351	177	9	1651	1651	NUM
easat-6351	177	10	,	,	PUNCT
easat-6351	177	11	2025	2025	NUM
easat-6351	177	12	doi	doi	NOUN
easat-6351	177	13	:	:	PUNCT
easat-6351	177	14	10.55214/25768484.v9i4.6351	10.55214/25768484.v9i4.6351	NOUN
easat-6351	177	15	©	©	PROPN
easat-6351	177	16	2025	2025	NUM
easat-6351	177	17	by	by	ADP
easat-6351	177	18	the	the	DET
easat-6351	177	19	authors	author	NOUN
easat-6351	177	20	;	;	PUNCT
easat-6351	177	21	licensee	licensee	PROPN
easat-6351	177	22	learning	learning	NOUN
easat-6351	177	23	gate	gate	VERB
easat-6351	177	24	all	all	DET
easat-6351	177	25	these	these	DET
easat-6351	177	26	factors	factor	NOUN
easat-6351	177	27	have	have	VERB
easat-6351	177	28	a	a	DET
easat-6351	177	29	direct	direct	ADJ
easat-6351	177	30	impact	impact	NOUN
easat-6351	177	31	on	on	ADP
easat-6351	177	32	retail	retail	ADJ
easat-6351	177	33	performance	performance	NOUN
easat-6351	177	34	,	,	PUNCT
easat-6351	177	35	such	such	ADJ
easat-6351	177	36	as	as	ADP
easat-6351	177	37	increased	increase	VERB
easat-6351	177	38	sales	sale	NOUN
easat-6351	177	39	,	,	PUNCT
easat-6351	177	40	reduced	reduce	VERB
easat-6351	177	41	costs	cost	NOUN
easat-6351	177	42	,	,	PUNCT
easat-6351	177	43	and	and	CCONJ
easat-6351	177	44	online	online	ADJ
easat-6351	177	45	market	market	NOUN
easat-6351	177	46	expansion	expansion	NOUN
easat-6351	177	47	,	,	PUNCT
easat-6351	177	48	which	which	PRON
easat-6351	177	49	is	be	AUX
easat-6351	177	50	consistent	consistent	ADJ
easat-6351	177	51	with	with	ADP
easat-6351	177	52	the	the	DET
easat-6351	177	53	findings	finding	NOUN
easat-6351	177	54	of	of	ADP
easat-6351	177	55	wang	wang	PROPN
easat-6351	178	1	[	[	X
easat-6351	178	2	26	26	NUM
easat-6351	178	3	]	]	PUNCT
easat-6351	178	4	.	.	PUNCT
easat-6351	179	1	research	research	NOUN
easat-6351	179	2	findings	finding	NOUN
easat-6351	179	3	of	of	ADP
easat-6351	179	4	objective	objective	ADJ
easat-6351	179	5	3	3	NUM
easat-6351	179	6	:	:	PUNCT
easat-6351	179	7	from	from	ADP
easat-6351	179	8	in	in	ADP
easat-6351	179	9	-	-	PUNCT
easat-6351	179	10	depth	depth	NOUN
easat-6351	179	11	interviews	interview	NOUN
easat-6351	179	12	,	,	PUNCT
easat-6351	179	13	a	a	DET
easat-6351	179	14	causal	causal	ADJ
easat-6351	179	15	relationship	relationship	NOUN
easat-6351	179	16	model	model	NOUN
easat-6351	179	17	for	for	ADP
easat-6351	179	18	ecommerce	ecommerce	NOUN
easat-6351	179	19	success	success	NOUN
easat-6351	179	20	impacting	impact	VERB
easat-6351	179	21	retail	retail	ADJ
easat-6351	179	22	performance	performance	NOUN
easat-6351	179	23	has	have	AUX
easat-6351	179	24	been	be	AUX
easat-6351	179	25	developed	develop	VERB
easat-6351	179	26	.	.	PUNCT
easat-6351	180	1	8	8	X
easat-6351	180	2	.	.	PUNCT
easat-6351	180	3	research	research	NOUN
easat-6351	180	4	contribution	contribution	NOUN
easat-6351	180	5	the	the	DET
easat-6351	180	6	findings	finding	NOUN
easat-6351	180	7	from	from	ADP
easat-6351	180	8	this	this	DET
easat-6351	180	9	research	research	NOUN
easat-6351	180	10	provide	provide	VERB
easat-6351	180	11	academic	academic	ADJ
easat-6351	180	12	insights	insight	NOUN
easat-6351	180	13	into	into	ADP
easat-6351	180	14	the	the	DET
easat-6351	180	15	causal	causal	ADJ
easat-6351	180	16	factors	factor	NOUN
easat-6351	180	17	of	of	ADP
easat-6351	180	18	e	e	NOUN
easat-6351	180	19	-	-	NOUN
easat-6351	180	20	commerce	commerce	NOUN
easat-6351	180	21	success	success	NOUN
easat-6351	180	22	that	that	PRON
easat-6351	180	23	impact	impact	VERB
easat-6351	180	24	retail	retail	ADJ
easat-6351	180	25	performance	performance	NOUN
easat-6351	180	26	for	for	ADP
easat-6351	180	27	online	online	ADJ
easat-6351	180	28	sales	sale	NOUN
easat-6351	180	29	businesses	business	NOUN
easat-6351	180	30	.	.	PUNCT
easat-6351	181	1	the	the	DET
easat-6351	181	2	results	result	NOUN
easat-6351	181	3	help	help	VERB
easat-6351	181	4	to	to	PART
easat-6351	181	5	better	well	ADV
easat-6351	181	6	understand	understand	VERB
easat-6351	181	7	the	the	DET
easat-6351	181	8	relationships	relationship	NOUN
easat-6351	181	9	and	and	CCONJ
easat-6351	181	10	impacts	impact	NOUN
easat-6351	181	11	between	between	ADP
easat-6351	181	12	variables	variable	NOUN
easat-6351	181	13	related	relate	VERB
easat-6351	181	14	to	to	ADP
easat-6351	181	15	e	e	NOUN
easat-6351	181	16	-	-	NOUN
easat-6351	181	17	commerce	commerce	NOUN
easat-6351	181	18	success	success	NOUN
easat-6351	181	19	and	and	CCONJ
easat-6351	181	20	retail	retail	ADJ
easat-6351	181	21	performance	performance	NOUN
easat-6351	181	22	.	.	PUNCT
easat-6351	182	1	these	these	DET
easat-6351	182	2	findings	finding	NOUN
easat-6351	182	3	can	can	AUX
easat-6351	182	4	be	be	AUX
easat-6351	182	5	further	far	ADV
easat-6351	182	6	developed	develop	VERB
easat-6351	182	7	and	and	CCONJ
easat-6351	182	8	expanded	expand	VERB
easat-6351	182	9	in	in	ADP
easat-6351	182	10	academic	academic	ADJ
easat-6351	182	11	research	research	NOUN
easat-6351	182	12	,	,	PUNCT
easat-6351	182	13	allowing	allow	VERB
easat-6351	182	14	for	for	ADP
easat-6351	182	15	the	the	DET
easat-6351	182	16	application	application	NOUN
easat-6351	182	17	and	and	CCONJ
easat-6351	182	18	adaptation	adaptation	NOUN
easat-6351	182	19	of	of	ADP
easat-6351	182	20	these	these	DET
easat-6351	182	21	concepts	concept	NOUN
easat-6351	182	22	in	in	ADP
easat-6351	182	23	other	other	ADJ
easat-6351	182	24	academic	academic	ADJ
easat-6351	182	25	fields	field	NOUN
easat-6351	182	26	in	in	ADP
easat-6351	182	27	the	the	DET
easat-6351	182	28	future	future	NOUN
easat-6351	182	29	.	.	PUNCT
easat-6351	183	1	9	9	X
easat-6351	183	2	.	.	X
easat-6351	183	3	conclusion	conclusion	VERB
easat-6351	183	4	the	the	DET
easat-6351	183	5	summary	summary	NOUN
easat-6351	183	6	of	of	ADP
easat-6351	183	7	the	the	DET
easat-6351	183	8	article	article	NOUN
easat-6351	183	9	is	be	AUX
easat-6351	183	10	as	as	SCONJ
easat-6351	183	11	follows	follow	VERB
easat-6351	183	12	:	:	PUNCT
easat-6351	183	13	online	online	ADJ
easat-6351	183	14	sales	sale	NOUN
easat-6351	183	15	businesses	business	NOUN
easat-6351	183	16	have	have	AUX
easat-6351	183	17	expanded	expand	VERB
easat-6351	183	18	across	across	ADP
easat-6351	183	19	various	various	ADJ
easat-6351	183	20	sectors	sector	NOUN
easat-6351	183	21	,	,	PUNCT
easat-6351	183	22	significantly	significantly	ADV
easat-6351	183	23	transforming	transform	VERB
easat-6351	183	24	the	the	DET
easat-6351	183	25	global	global	ADJ
easat-6351	183	26	economy	economy	NOUN
easat-6351	183	27	and	and	CCONJ
easat-6351	183	28	consumer	consumer	NOUN
easat-6351	183	29	behavior	behavior	NOUN
easat-6351	183	30	.	.	PUNCT
easat-6351	184	1	in	in	ADP
easat-6351	184	2	thailand	thailand	PROPN
easat-6351	184	3	,	,	PUNCT
easat-6351	184	4	online	online	ADJ
easat-6351	184	5	business	business	NOUN
easat-6351	184	6	is	be	AUX
easat-6351	184	7	growing	grow	VERB
easat-6351	184	8	continuously	continuously	ADV
easat-6351	184	9	,	,	PUNCT
easat-6351	184	10	driven	drive	VERB
easat-6351	184	11	by	by	ADP
easat-6351	184	12	the	the	DET
easat-6351	184	13	increasing	increase	VERB
easat-6351	184	14	number	number	NOUN
easat-6351	184	15	of	of	ADP
easat-6351	184	16	internet	internet	NOUN
easat-6351	184	17	users	user	NOUN
easat-6351	184	18	and	and	CCONJ
easat-6351	184	19	the	the	DET
easat-6351	184	20	advancement	advancement	NOUN
easat-6351	184	21	of	of	ADP
easat-6351	184	22	technology	technology	NOUN
easat-6351	184	23	in	in	ADP
easat-6351	184	24	daily	daily	ADJ
easat-6351	184	25	life	life	NOUN
easat-6351	184	26	.	.	PUNCT
easat-6351	185	1	these	these	DET
easat-6351	185	2	factors	factor	NOUN
easat-6351	185	3	are	be	AUX
easat-6351	185	4	key	key	ADJ
easat-6351	185	5	to	to	ADP
easat-6351	185	6	the	the	DET
easat-6351	185	7	rapid	rapid	ADJ
easat-6351	185	8	growth	growth	NOUN
easat-6351	185	9	of	of	ADP
easat-6351	185	10	online	online	ADJ
easat-6351	185	11	sales	sale	NOUN
easat-6351	185	12	businesses	business	NOUN
easat-6351	185	13	.	.	PUNCT
easat-6351	186	1	some	some	PRON
easat-6351	186	2	of	of	ADP
easat-6351	186	3	the	the	DET
easat-6351	186	4	challenges	challenge	NOUN
easat-6351	186	5	faced	face	VERB
easat-6351	186	6	by	by	ADP
easat-6351	186	7	online	online	ADJ
easat-6351	186	8	sales	sale	NOUN
easat-6351	186	9	businesses	business	NOUN
easat-6351	186	10	include	include	VERB
easat-6351	186	11	not	not	PART
easat-6351	186	12	analyzing	analyze	VERB
easat-6351	186	13	the	the	DET
easat-6351	186	14	market	market	NOUN
easat-6351	186	15	,	,	PUNCT
easat-6351	186	16	inefficient	inefficient	ADJ
easat-6351	186	17	product	product	NOUN
easat-6351	186	18	delivery	delivery	NOUN
easat-6351	186	19	,	,	PUNCT
easat-6351	186	20	delayed	delay	VERB
easat-6351	186	21	product	product	NOUN
easat-6351	186	22	updates	update	NOUN
easat-6351	186	23	,	,	PUNCT
easat-6351	186	24	lack	lack	NOUN
easat-6351	186	25	of	of	ADP
easat-6351	186	26	after	after	ADP
easat-6351	186	27	-	-	PUNCT
easat-6351	186	28	sales	sale	NOUN
easat-6351	186	29	service	service	NOUN
easat-6351	186	30	,	,	PUNCT
easat-6351	186	31	and	and	CCONJ
easat-6351	186	32	being	be	AUX
easat-6351	186	33	undercut	undercut	VERB
easat-6351	186	34	by	by	ADP
easat-6351	186	35	competitors	competitor	NOUN
easat-6351	186	36	.	.	PUNCT
easat-6351	187	1	the	the	DET
easat-6351	187	2	analysis	analysis	NOUN
easat-6351	187	3	concludes	conclude	VERB
easat-6351	187	4	that	that	SCONJ
easat-6351	187	5	social	social	ADJ
easat-6351	187	6	media	media	NOUN
easat-6351	187	7	integration	integration	NOUN
easat-6351	187	8	impacts	impact	VERB
easat-6351	187	9	the	the	DET
easat-6351	187	10	success	success	NOUN
easat-6351	187	11	of	of	ADP
easat-6351	187	12	e	e	NOUN
easat-6351	187	13	-	-	NOUN
easat-6351	187	14	commerce	commerce	ADJ
easat-6351	187	15	,	,	PUNCT
easat-6351	187	16	social	social	ADJ
easat-6351	187	17	media	medium	NOUN
easat-6351	187	18	integration	integration	NOUN
easat-6351	187	19	affects	affect	VERB
easat-6351	187	20	retail	retail	ADJ
easat-6351	187	21	performance	performance	NOUN
easat-6351	187	22	through	through	ADP
easat-6351	187	23	e	e	NOUN
easat-6351	187	24	-	-	NOUN
easat-6351	187	25	commerce	commerce	NOUN
easat-6351	187	26	success	success	NOUN
easat-6351	187	27	,	,	PUNCT
easat-6351	187	28	logistics	logistic	NOUN
easat-6351	187	29	management	management	NOUN
easat-6351	187	30	influences	influence	VERB
easat-6351	187	31	e	e	NOUN
easat-6351	187	32	-	-	NOUN
easat-6351	187	33	commerce	commerce	NOUN
easat-6351	187	34	success	success	NOUN
easat-6351	187	35	,	,	PUNCT
easat-6351	187	36	logistics	logistic	NOUN
easat-6351	187	37	management	management	NOUN
easat-6351	187	38	affects	affect	VERB
easat-6351	187	39	retail	retail	ADJ
easat-6351	187	40	performance	performance	NOUN
easat-6351	187	41	through	through	ADP
easat-6351	187	42	e	e	NOUN
easat-6351	187	43	-	-	NOUN
easat-6351	187	44	commerce	commerce	NOUN
easat-6351	187	45	success	success	NOUN
easat-6351	187	46	,	,	PUNCT
easat-6351	187	47	content	content	NOUN
easat-6351	187	48	marketing	marketing	NOUN
easat-6351	187	49	influences	influence	NOUN
easat-6351	187	50	e	e	NOUN
easat-6351	187	51	-	-	NOUN
easat-6351	187	52	commerce	commerce	NOUN
easat-6351	187	53	success	success	NOUN
easat-6351	187	54	,	,	PUNCT
easat-6351	187	55	content	content	NOUN
easat-6351	187	56	marketing	marketing	NOUN
easat-6351	187	57	affects	affect	VERB
easat-6351	187	58	retail	retail	ADJ
easat-6351	187	59	performance	performance	NOUN
easat-6351	187	60	through	through	ADP
easat-6351	187	61	e	e	NOUN
easat-6351	187	62	-	-	NOUN
easat-6351	187	63	commerce	commerce	NOUN
easat-6351	187	64	success	success	NOUN
easat-6351	187	65	,	,	PUNCT
easat-6351	187	66	and	and	CCONJ
easat-6351	187	67	e	e	X
easat-6351	187	68	-	-	NOUN
easat-6351	187	69	commerce	commerce	NOUN
easat-6351	187	70	success	success	NOUN
easat-6351	187	71	impacts	impact	VERB
easat-6351	187	72	retail	retail	ADJ
easat-6351	187	73	performance	performance	NOUN
easat-6351	187	74	.	.	PUNCT
easat-6351	188	1	online	online	ADJ
easat-6351	188	2	sales	sale	NOUN
easat-6351	188	3	businesses	business	NOUN
easat-6351	188	4	can	can	AUX
easat-6351	188	5	develop	develop	VERB
easat-6351	188	6	plans	plan	NOUN
easat-6351	188	7	in	in	ADP
easat-6351	188	8	areas	area	NOUN
easat-6351	188	9	such	such	ADJ
easat-6351	188	10	as	as	ADP
easat-6351	188	11	social	social	ADJ
easat-6351	188	12	media	medium	NOUN
easat-6351	188	13	integration	integration	NOUN
easat-6351	188	14	,	,	PUNCT
easat-6351	188	15	logistics	logistic	NOUN
easat-6351	188	16	management	management	NOUN
easat-6351	188	17	,	,	PUNCT
easat-6351	188	18	and	and	CCONJ
easat-6351	188	19	content	content	NOUN
easat-6351	188	20	marketing	marketing	NOUN
easat-6351	188	21	to	to	PART
easat-6351	188	22	achieve	achieve	VERB
easat-6351	188	23	e	e	NOUN
easat-6351	188	24	-	-	NOUN
easat-6351	188	25	commerce	commerce	NOUN
easat-6351	188	26	success	success	NOUN
easat-6351	188	27	and	and	CCONJ
easat-6351	188	28	enhance	enhance	VERB
easat-6351	188	29	retail	retail	ADJ
easat-6351	188	30	performance	performance	NOUN
easat-6351	188	31	.	.	PUNCT
easat-6351	189	1	this	this	PRON
easat-6351	189	2	will	will	AUX
easat-6351	189	3	allow	allow	VERB
easat-6351	189	4	them	they	PRON
easat-6351	189	5	to	to	PART
easat-6351	189	6	meet	meet	VERB
easat-6351	189	7	their	their	PRON
easat-6351	189	8	own	own	ADJ
easat-6351	189	9	needs	need	NOUN
easat-6351	189	10	and	and	CCONJ
easat-6351	189	11	improve	improve	VERB
easat-6351	189	12	the	the	DET
easat-6351	189	13	decision	decision	NOUN
easat-6351	189	14	-	-	PUNCT
easat-6351	189	15	making	make	VERB
easat-6351	189	16	process	process	NOUN
easat-6351	189	17	for	for	ADP
easat-6351	189	18	customer	customer	NOUN
easat-6351	189	19	purchases	purchase	NOUN
easat-6351	189	20	.	.	PUNCT
easat-6351	190	1	10	10	NUM
easat-6351	190	2	.	.	X
easat-6351	190	3	recommendation	recommendation	NOUN
easat-6351	190	4	in	in	ADP
easat-6351	190	5	future	future	ADJ
easat-6351	190	6	research	research	NOUN
easat-6351	190	7	,	,	PUNCT
easat-6351	190	8	the	the	DET
easat-6351	190	9	causal	causal	ADJ
easat-6351	190	10	relationship	relationship	NOUN
easat-6351	190	11	model	model	NOUN
easat-6351	190	12	of	of	ADP
easat-6351	190	13	e	e	PROPN
easat-6351	190	14	-	-	NOUN
easat-6351	190	15	commerce	commerce	NOUN
easat-6351	190	16	success	success	NOUN
easat-6351	190	17	affecting	affect	VERB
easat-6351	190	18	retail	retail	ADJ
easat-6351	190	19	performance	performance	NOUN
easat-6351	190	20	should	should	AUX
easat-6351	190	21	be	be	AUX
easat-6351	190	22	tested	test	VERB
easat-6351	190	23	to	to	PART
easat-6351	190	24	verify	verify	VERB
easat-6351	190	25	whether	whether	SCONJ
easat-6351	190	26	the	the	DET
easat-6351	190	27	model	model	NOUN
easat-6351	190	28	aligns	align	VERB
easat-6351	190	29	with	with	ADP
easat-6351	190	30	empirical	empirical	ADJ
easat-6351	190	31	data	datum	NOUN
easat-6351	190	32	.	.	PUNCT
easat-6351	191	1	furthermore	furthermore	ADV
easat-6351	191	2	,	,	PUNCT
easat-6351	191	3	the	the	DET
easat-6351	191	4	next	next	ADJ
easat-6351	191	5	research	research	NOUN
easat-6351	191	6	should	should	AUX
easat-6351	191	7	consider	consider	VERB
easat-6351	191	8	additional	additional	ADJ
easat-6351	191	9	important	important	ADJ
easat-6351	191	10	factors	factor	NOUN
easat-6351	191	11	that	that	PRON
easat-6351	191	12	contribute	contribute	VERB
easat-6351	191	13	to	to	ADP
easat-6351	191	14	the	the	DET
easat-6351	191	15	success	success	NOUN
easat-6351	191	16	of	of	ADP
easat-6351	191	17	e	e	NOUN
easat-6351	191	18	-	-	NOUN
easat-6351	191	19	commerce	commerce	NOUN
easat-6351	191	20	and	and	CCONJ
easat-6351	191	21	its	its	PRON
easat-6351	191	22	impact	impact	NOUN
easat-6351	191	23	on	on	ADP
easat-6351	191	24	retail	retail	ADJ
easat-6351	191	25	performance	performance	NOUN
easat-6351	191	26	.	.	PUNCT
easat-6351	192	1	this	this	PRON
easat-6351	192	2	is	be	AUX
easat-6351	192	3	because	because	SCONJ
easat-6351	192	4	there	there	PRON
easat-6351	192	5	are	be	VERB
easat-6351	192	6	still	still	ADV
easat-6351	192	7	many	many	ADJ
easat-6351	192	8	factors	factor	NOUN
easat-6351	192	9	that	that	PRON
easat-6351	192	10	have	have	AUX
easat-6351	192	11	not	not	PART
easat-6351	192	12	been	be	AUX
easat-6351	192	13	studied	study	VERB
easat-6351	192	14	,	,	PUNCT
easat-6351	192	15	such	such	ADJ
easat-6351	192	16	as	as	ADP
easat-6351	192	17	:	:	PUNCT
easat-6351	192	18	platform	platform	NOUN
easat-6351	192	19	usage	usage	NOUN
easat-6351	192	20	that	that	PRON
easat-6351	192	21	refers	refer	VERB
easat-6351	192	22	to	to	ADP
easat-6351	192	23	the	the	DET
easat-6351	192	24	selection	selection	NOUN
easat-6351	192	25	and	and	CCONJ
easat-6351	192	26	efficient	efficient	ADJ
easat-6351	192	27	use	use	NOUN
easat-6351	192	28	of	of	ADP
easat-6351	192	29	e	e	NOUN
easat-6351	192	30	-	-	NOUN
easat-6351	192	31	commerce	commerce	NOUN
easat-6351	192	32	platforms	platform	NOUN
easat-6351	192	33	(	(	PUNCT
easat-6351	192	34	e.g.	e.g.	ADV
easat-6351	192	35	,	,	PUNCT
easat-6351	192	36	shopify	shopify	ADJ
easat-6351	192	37	,	,	PUNCT
easat-6351	192	38	magento	magento	NOUN
easat-6351	192	39	)	)	PUNCT
easat-6351	192	40	for	for	ADP
easat-6351	192	41	transaction	transaction	NOUN
easat-6351	192	42	management	management	NOUN
easat-6351	192	43	,	,	PUNCT
easat-6351	192	44	stock	stock	NOUN
easat-6351	192	45	control	control	NOUN
easat-6351	192	46	,	,	PUNCT
easat-6351	192	47	and	and	CCONJ
easat-6351	192	48	order	order	NOUN
easat-6351	192	49	processing	processing	NOUN
easat-6351	192	50	to	to	PART
easat-6351	192	51	ensure	ensure	VERB
easat-6351	192	52	operational	operational	ADJ
easat-6351	192	53	efficiency	efficiency	NOUN
easat-6351	192	54	;	;	PUNCT
easat-6351	192	55	content	content	NOUN
easat-6351	192	56	quality	quality	NOUN
easat-6351	192	57	that	that	PRON
easat-6351	192	58	refers	refer	VERB
easat-6351	192	59	to	to	ADP
easat-6351	192	60	the	the	DET
easat-6351	192	61	creation	creation	NOUN
easat-6351	192	62	and	and	CCONJ
easat-6351	192	63	maintenance	maintenance	NOUN
easat-6351	192	64	of	of	ADP
easat-6351	192	65	high	high	ADJ
easat-6351	192	66	-	-	PUNCT
easat-6351	192	67	quality	quality	NOUN
easat-6351	192	68	product	product	NOUN
easat-6351	192	69	descriptions	description	NOUN
easat-6351	192	70	,	,	PUNCT
easat-6351	192	71	images	image	NOUN
easat-6351	192	72	,	,	PUNCT
easat-6351	192	73	videos	video	NOUN
easat-6351	192	74	,	,	PUNCT
easat-6351	192	75	and	and	CCONJ
easat-6351	192	76	other	other	ADJ
easat-6351	192	77	content	content	NOUN
easat-6351	192	78	that	that	PRON
easat-6351	192	79	provides	provide	VERB
easat-6351	192	80	information	information	NOUN
easat-6351	192	81	and	and	CCONJ
easat-6351	192	82	attracts	attract	VERB
easat-6351	192	83	customers	customer	NOUN
easat-6351	192	84	;	;	PUNCT
easat-6351	192	85	search	search	NOUN
easat-6351	192	86	engine	engine	NOUN
easat-6351	192	87	optimization	optimization	NOUN
easat-6351	192	88	(	(	PUNCT
easat-6351	192	89	seo	seo	NOUN
easat-6351	192	90	)	)	PUNCT
easat-6351	192	91	that	that	PRON
easat-6351	192	92	refers	refer	VERB
easat-6351	192	93	to	to	ADP
easat-6351	192	94	techniques	technique	NOUN
easat-6351	192	95	used	use	VERB
easat-6351	192	96	to	to	PART
easat-6351	192	97	improve	improve	VERB
easat-6351	192	98	search	search	NOUN
easat-6351	192	99	engine	engine	NOUN
easat-6351	192	100	visibility	visibility	NOUN
easat-6351	192	101	and	and	CCONJ
easat-6351	192	102	attract	attract	VERB
easat-6351	192	103	organic	organic	ADJ
easat-6351	192	104	traffic	traffic	NOUN
easat-6351	192	105	to	to	ADP
easat-6351	192	106	the	the	DET
easat-6351	192	107	website	website	NOUN
easat-6351	192	108	;	;	PUNCT
easat-6351	192	109	social	social	ADJ
easat-6351	192	110	media	medium	NOUN
easat-6351	192	111	and	and	CCONJ
easat-6351	192	112	influencer	influencer	NOUN
easat-6351	192	113	marketing	marketing	NOUN
easat-6351	192	114	that	that	PRON
easat-6351	192	115	refers	refer	VERB
easat-6351	192	116	to	to	ADP
easat-6351	192	117	leveraging	leverage	VERB
easat-6351	192	118	social	social	ADJ
easat-6351	192	119	media	medium	NOUN
easat-6351	192	120	platforms	platform	NOUN
easat-6351	192	121	and	and	CCONJ
easat-6351	192	122	influencers	influencer	NOUN
easat-6351	192	123	to	to	PART
easat-6351	192	124	promote	promote	VERB
easat-6351	192	125	products	product	NOUN
easat-6351	192	126	and	and	CCONJ
easat-6351	192	127	increase	increase	VERB
easat-6351	192	128	brand	brand	NOUN
easat-6351	192	129	visibility	visibility	NOUN
easat-6351	192	130	within	within	ADP
easat-6351	192	131	target	target	NOUN
easat-6351	192	132	audiences	audience	NOUN
easat-6351	192	133	;	;	PUNCT
easat-6351	192	134	mobile	mobile	ADJ
easat-6351	192	135	optimization	optimization	NOUN
easat-6351	192	136	that	that	PRON
easat-6351	192	137	refers	refer	VERB
easat-6351	192	138	to	to	ADP
easat-6351	192	139	making	make	VERB
easat-6351	192	140	e	e	NOUN
easat-6351	192	141	-	-	NOUN
easat-6351	192	142	commerce	commerce	NOUN
easat-6351	192	143	websites	website	NOUN
easat-6351	192	144	fully	fully	ADV
easat-6351	192	145	functional	functional	ADJ
easat-6351	192	146	and	and	CCONJ
easat-6351	192	147	seamless	seamless	ADJ
easat-6351	192	148	on	on	ADP
easat-6351	192	149	mobile	mobile	ADJ
easat-6351	192	150	devices	device	NOUN
easat-6351	192	151	such	such	ADJ
easat-6351	192	152	as	as	ADP
easat-6351	192	153	smartphones	smartphone	NOUN
easat-6351	192	154	and	and	CCONJ
easat-6351	192	155	tablets	tablet	NOUN
easat-6351	192	156	;	;	PUNCT
easat-6351	192	157	and	and	CCONJ
easat-6351	192	158	website	website	NOUN
easat-6351	192	159	user	user	NOUN
easat-6351	192	160	experience	experience	NOUN
easat-6351	192	161	(	(	PUNCT
easat-6351	192	162	ux	ux	NOUN
easat-6351	192	163	)	)	PUNCT
easat-6351	192	164	that	that	PRON
easat-6351	192	165	refers	refer	VERB
easat-6351	192	166	to	to	ADP
easat-6351	192	167	the	the	DET
easat-6351	192	168	design	design	NOUN
easat-6351	192	169	and	and	CCONJ
easat-6351	192	170	usability	usability	NOUN
easat-6351	192	171	of	of	ADP
easat-6351	192	172	the	the	DET
easat-6351	192	173	website	website	NOUN
easat-6351	192	174	,	,	PUNCT
easat-6351	192	175	including	include	VERB
easat-6351	192	176	easy	easy	ADJ
easat-6351	192	177	navigation	navigation	NOUN
easat-6351	192	178	,	,	PUNCT
easat-6351	192	179	a	a	DET
easat-6351	192	180	quick	quick	ADJ
easat-6351	192	181	checkout	checkout	NOUN
easat-6351	192	182	process	process	NOUN
easat-6351	192	183	,	,	PUNCT
easat-6351	192	184	and	and	CCONJ
easat-6351	192	185	an	an	DET
easat-6351	192	186	overall	overall	ADJ
easat-6351	192	187	positive	positive	ADJ
easat-6351	192	188	customer	customer	NOUN
easat-6351	192	189	experience	experience	NOUN
easat-6351	192	190	;	;	PUNCT
easat-6351	192	191	or	or	CCONJ
easat-6351	192	192	data	datum	NOUN
easat-6351	192	193	analytics	analytic	NOUN
easat-6351	192	194	that	that	PRON
easat-6351	192	195	refers	refer	VERB
easat-6351	192	196	to	to	ADP
easat-6351	192	197	the	the	DET
easat-6351	192	198	use	use	NOUN
easat-6351	192	199	of	of	ADP
easat-6351	192	200	data	datum	NOUN
easat-6351	192	201	analysis	analysis	NOUN
easat-6351	192	202	to	to	PART
easat-6351	192	203	understand	understand	VERB
easat-6351	192	204	customer	customer	NOUN
easat-6351	192	205	behavior	behavior	NOUN
easat-6351	192	206	,	,	PUNCT
easat-6351	192	207	improve	improve	VERB
easat-6351	192	208	operations	operation	NOUN
easat-6351	192	209	,	,	PUNCT
easat-6351	192	210	and	and	CCONJ
easat-6351	192	211	make	make	VERB
easat-6351	192	212	informed	informed	ADJ
easat-6351	192	213	decisions	decision	NOUN
easat-6351	192	214	to	to	PART
easat-6351	192	215	enhance	enhance	VERB
easat-6351	192	216	e	e	PROPN
easat-6351	192	217	-	-	NOUN
easat-6351	192	218	commerce	commerce	NOUN
easat-6351	192	219	performance	performance	NOUN
easat-6351	192	220	.	.	PUNCT
easat-6351	193	1	these	these	DET
easat-6351	193	2	factors	factor	NOUN
easat-6351	193	3	could	could	AUX
easat-6351	193	4	be	be	AUX
easat-6351	193	5	further	far	ADV
easat-6351	193	6	explored	explore	VERB
easat-6351	193	7	in	in	ADP
easat-6351	193	8	future	future	ADJ
easat-6351	193	9	studies	study	NOUN
easat-6351	193	10	to	to	PART
easat-6351	193	11	provide	provide	VERB
easat-6351	193	12	a	a	DET
easat-6351	193	13	more	more	ADV
easat-6351	193	14	comprehensive	comprehensive	ADJ
easat-6351	193	15	understanding	understanding	NOUN
easat-6351	193	16	of	of	ADP
easat-6351	193	17	the	the	DET
easat-6351	193	18	drivers	driver	NOUN
easat-6351	193	19	of	of	ADP
easat-6351	193	20	e	e	PROPN
easat-6351	193	21	-	-	NOUN
easat-6351	193	22	commerce	commerce	NOUN
easat-6351	193	23	success	success	NOUN
easat-6351	193	24	and	and	CCONJ
easat-6351	193	25	their	their	PRON
easat-6351	193	26	impact	impact	NOUN
easat-6351	193	27	on	on	ADP
easat-6351	193	28	retail	retail	ADJ
easat-6351	193	29	performance	performance	NOUN
easat-6351	193	30	.	.	PUNCT
easat-6351	194	1	1650	1650	NUM
easat-6351	194	2	edelweiss	edelweiss	PROPN
easat-6351	194	3	applied	apply	VERB
easat-6351	194	4	science	science	NOUN
easat-6351	194	5	and	and	CCONJ
easat-6351	194	6	technology	technology	NOUN
easat-6351	194	7	issn	issn	PROPN
easat-6351	194	8	:	:	PUNCT
easat-6351	194	9	2576	2576	NUM
easat-6351	194	10	-	-	SYM
easat-6351	194	11	8484	8484	NUM
easat-6351	194	12	vol	vol	NOUN
easat-6351	194	13	.	.	PROPN
easat-6351	195	1	9	9	NUM
easat-6351	195	2	,	,	PUNCT
easat-6351	195	3	no	no	INTJ
easat-6351	195	4	.	.	NOUN
easat-6351	195	5	4	4	NUM
easat-6351	195	6	:	:	SYM
easat-6351	195	7	1642	1642	NUM
easat-6351	195	8	-	-	SYM
easat-6351	195	9	1651	1651	NUM
easat-6351	195	10	,	,	PUNCT
easat-6351	195	11	2025	2025	NUM
easat-6351	195	12	doi	doi	NOUN
easat-6351	195	13	:	:	PUNCT
easat-6351	195	14	10.55214/25768484.v9i4.6351	10.55214/25768484.v9i4.6351	NOUN
easat-6351	195	15	©	©	PROPN
easat-6351	195	16	2025	2025	NUM
easat-6351	195	17	by	by	ADP
easat-6351	195	18	the	the	DET
easat-6351	195	19	authors	author	NOUN
easat-6351	195	20	;	;	PUNCT
easat-6351	195	21	licensee	licensee	PROPN
easat-6351	195	22	learning	learn	VERB
easat-6351	195	23	gate	gate	NOUN
easat-6351	195	24	transparency	transparency	NOUN
easat-6351	195	25	:	:	PUNCT
easat-6351	195	26	the	the	DET
easat-6351	195	27	authors	author	NOUN
easat-6351	195	28	confirm	confirm	VERB
easat-6351	195	29	that	that	SCONJ
easat-6351	195	30	the	the	DET
easat-6351	195	31	manuscript	manuscript	NOUN
easat-6351	195	32	is	be	AUX
easat-6351	195	33	an	an	DET
easat-6351	195	34	honest	honest	ADJ
easat-6351	195	35	,	,	PUNCT
easat-6351	195	36	accurate	accurate	ADJ
easat-6351	195	37	,	,	PUNCT
easat-6351	195	38	and	and	CCONJ
easat-6351	195	39	transparent	transparent	ADJ
easat-6351	195	40	account	account	NOUN
easat-6351	195	41	of	of	ADP
easat-6351	195	42	the	the	DET
easat-6351	195	43	study	study	NOUN
easat-6351	195	44	;	;	PUNCT
easat-6351	195	45	that	that	SCONJ
easat-6351	195	46	no	no	DET
easat-6351	195	47	vital	vital	ADJ
easat-6351	195	48	features	feature	NOUN
easat-6351	195	49	of	of	ADP
easat-6351	195	50	the	the	DET
easat-6351	195	51	study	study	NOUN
easat-6351	195	52	have	have	AUX
easat-6351	195	53	been	be	AUX
easat-6351	195	54	omitted	omit	VERB
easat-6351	195	55	;	;	PUNCT
easat-6351	195	56	and	and	CCONJ
easat-6351	195	57	that	that	SCONJ
easat-6351	195	58	any	any	DET
easat-6351	195	59	discrepancies	discrepancy	NOUN
easat-6351	195	60	from	from	ADP
easat-6351	195	61	the	the	DET
easat-6351	195	62	study	study	NOUN
easat-6351	195	63	as	as	SCONJ
easat-6351	195	64	planned	plan	VERB
easat-6351	195	65	have	have	AUX
easat-6351	195	66	been	be	AUX
easat-6351	195	67	explained	explain	VERB
easat-6351	195	68	.	.	PUNCT
easat-6351	196	1	this	this	DET
easat-6351	196	2	study	study	NOUN
easat-6351	196	3	followed	follow	VERB
easat-6351	196	4	all	all	DET
easat-6351	196	5	ethical	ethical	ADJ
easat-6351	196	6	practices	practice	NOUN
easat-6351	196	7	during	during	ADP
easat-6351	196	8	writing	writing	NOUN
easat-6351	196	9	.	.	PUNCT
easat-6351	197	1	copyright	copyright	NOUN
easat-6351	197	2	:	:	PUNCT
easat-6351	197	3	©	©	PROPN
easat-6351	197	4	2025	2025	NUM
easat-6351	197	5	by	by	ADP
easat-6351	197	6	the	the	DET
easat-6351	197	7	authors	author	NOUN
easat-6351	197	8	.	.	PUNCT
easat-6351	198	1	this	this	DET
easat-6351	198	2	open	open	ADJ
easat-6351	198	3	-	-	PUNCT
easat-6351	198	4	access	access	NOUN
easat-6351	198	5	article	article	NOUN
easat-6351	198	6	is	be	AUX
easat-6351	198	7	distributed	distribute	VERB
easat-6351	198	8	under	under	ADP
easat-6351	198	9	the	the	DET
easat-6351	198	10	terms	term	NOUN
easat-6351	198	11	and	and	CCONJ
easat-6351	198	12	conditions	condition	NOUN
easat-6351	198	13	of	of	ADP
easat-6351	198	14	the	the	DET
easat-6351	198	15	creative	creative	ADJ
easat-6351	198	16	commons	common	NOUN
easat-6351	198	17	attribution	attribution	NOUN
easat-6351	198	18	(	(	PUNCT
easat-6351	198	19	cc	cc	NOUN
easat-6351	198	20	by	by	ADP
easat-6351	198	21	)	)	PUNCT
easat-6351	198	22	license	license	NOUN
easat-6351	198	23	(	(	PUNCT
easat-6351	198	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-6351	198	25	)	)	PUNCT
easat-6351	198	26	.	.	PUNCT
easat-6351	199	1	references	reference	NOUN
easat-6351	199	2	[	[	X
easat-6351	199	3	1	1	X
easat-6351	199	4	]	]	PUNCT
easat-6351	199	5	j.	j.	PROPN
easat-6351	199	6	w.	w.	PROPN
easat-6351	199	7	martin	martin	PROPN
easat-6351	199	8	and	and	CCONJ
easat-6351	199	9	h.	h.	PROPN
easat-6351	199	10	matlay	matlay	PROPN
easat-6351	199	11	,	,	PUNCT
easat-6351	199	12	"	"	PUNCT
easat-6351	199	13	e	e	NOUN
easat-6351	199	14	-	-	NOUN
easat-6351	199	15	commerce	commerce	NOUN
easat-6351	199	16	and	and	CCONJ
easat-6351	199	17	small	small	ADJ
easat-6351	199	18	uk	uk	PROPN
easat-6351	199	19	retailers	retailer	NOUN
easat-6351	199	20	,	,	PUNCT
easat-6351	199	21	"	"	PUNCT
easat-6351	199	22	journal	journal	NOUN
easat-6351	199	23	of	of	ADP
easat-6351	199	24	small	small	ADJ
easat-6351	199	25	business	business	NOUN
easat-6351	199	26	and	and	CCONJ
easat-6351	199	27	enterprise	enterprise	NOUN
easat-6351	199	28	development	development	NOUN
easat-6351	199	29	,	,	PUNCT
easat-6351	199	30	vol	vol	NOUN
easat-6351	199	31	.	.	PROPN
easat-6351	199	32	8	8	NUM
easat-6351	199	33	,	,	PUNCT
easat-6351	199	34	no	no	INTJ
easat-6351	199	35	.	.	NOUN
easat-6351	199	36	4	4	NUM
easat-6351	199	37	,	,	PUNCT
easat-6351	199	38	pp	pp	ADJ
easat-6351	199	39	.	.	PUNCT
easat-6351	200	1	330	330	NUM
easat-6351	200	2	-	-	SYM
easat-6351	200	3	342	342	NUM
easat-6351	200	4	,	,	PUNCT
easat-6351	200	5	2001	2001	NUM
easat-6351	200	6	.	.	PUNCT
easat-6351	201	1	https://doi.org/10.1108/eum0000000006485	https://doi.org/10.1108/eum0000000006485	PROPN
easat-6351	202	1	[	[	X
easat-6351	202	2	2	2	NUM
easat-6351	202	3	]	]	PUNCT
easat-6351	202	4	s.	s.	PROPN
easat-6351	202	5	ha	ha	PROPN
easat-6351	202	6	and	and	CCONJ
easat-6351	202	7	l.	l.	PROPN
easat-6351	202	8	stoel	stoel	PROPN
easat-6351	202	9	,	,	PUNCT
easat-6351	202	10	"	"	PUNCT
easat-6351	202	11	consumer	consumer	NOUN
easat-6351	202	12	e	e	NOUN
easat-6351	202	13	-	-	NOUN
easat-6351	202	14	shopping	shopping	ADJ
easat-6351	202	15	acceptance	acceptance	NOUN
easat-6351	202	16	:	:	PUNCT
easat-6351	202	17	antecedents	antecedent	NOUN
easat-6351	202	18	in	in	ADP
easat-6351	202	19	a	a	DET
easat-6351	202	20	technology	technology	NOUN
easat-6351	202	21	acceptance	acceptance	NOUN
easat-6351	202	22	model	model	NOUN
easat-6351	202	23	,	,	PUNCT
easat-6351	202	24	"	"	PUNCT
easat-6351	202	25	journal	journal	NOUN
easat-6351	202	26	of	of	ADP
easat-6351	202	27	business	business	NOUN
easat-6351	202	28	research	research	NOUN
easat-6351	202	29	,	,	PUNCT
easat-6351	202	30	vol	vol	NOUN
easat-6351	202	31	.	.	PROPN
easat-6351	202	32	62	62	NUM
easat-6351	202	33	,	,	PUNCT
easat-6351	202	34	no	no	INTJ
easat-6351	202	35	.	.	NOUN
easat-6351	202	36	5	5	NUM
easat-6351	202	37	,	,	PUNCT
easat-6351	202	38	pp	pp	ADJ
easat-6351	202	39	.	.	PUNCT
easat-6351	203	1	565	565	NUM
easat-6351	203	2	-	-	SYM
easat-6351	203	3	571	571	NUM
easat-6351	203	4	,	,	PUNCT
easat-6351	203	5	2009	2009	NUM
easat-6351	203	6	.	.	PUNCT
easat-6351	204	1	[	[	X
easat-6351	204	2	3	3	X
easat-6351	204	3	]	]	PUNCT
easat-6351	204	4	t.	t.	PROPN
easat-6351	204	5	hansen	hansen	PROPN
easat-6351	204	6	and	and	CCONJ
easat-6351	204	7	j.	j.	PROPN
easat-6351	204	8	m.	m.	PROPN
easat-6351	204	9	jensen	jensen	PROPN
easat-6351	204	10	,	,	PUNCT
easat-6351	204	11	"	"	PUNCT
easat-6351	204	12	online	online	ADJ
easat-6351	204	13	consumer	consumer	NOUN
easat-6351	204	14	behavior	behavior	NOUN
easat-6351	204	15	:	:	PUNCT
easat-6351	204	16	a	a	DET
easat-6351	204	17	review	review	NOUN
easat-6351	204	18	and	and	CCONJ
easat-6351	204	19	agenda	agenda	NOUN
easat-6351	204	20	for	for	ADP
easat-6351	204	21	future	future	ADJ
easat-6351	204	22	research	research	NOUN
easat-6351	204	23	,	,	PUNCT
easat-6351	204	24	"	"	PUNCT
easat-6351	204	25	international	international	ADJ
easat-6351	204	26	journal	journal	NOUN
easat-6351	204	27	of	of	ADP
easat-6351	204	28	consumer	consumer	NOUN
easat-6351	204	29	studies	study	NOUN
easat-6351	204	30	,	,	PUNCT
easat-6351	204	31	vol	vol	NOUN
easat-6351	204	32	.	.	PROPN
easat-6351	204	33	33	33	NUM
easat-6351	204	34	,	,	PUNCT
easat-6351	204	35	no	no	INTJ
easat-6351	204	36	.	.	NOUN
easat-6351	204	37	6	6	NUM
easat-6351	204	38	,	,	PUNCT
easat-6351	204	39	pp	pp	ADJ
easat-6351	204	40	.	.	PUNCT
easat-6351	205	1	714	714	NUM
easat-6351	205	2	-	-	SYM
easat-6351	205	3	725	725	NUM
easat-6351	205	4	,	,	PUNCT
easat-6351	205	5	2009	2009	NUM
easat-6351	205	6	.	.	PUNCT
easat-6351	206	1	[	[	X
easat-6351	206	2	4	4	X
easat-6351	206	3	]	]	PUNCT
easat-6351	206	4	j.	j.	PROPN
easat-6351	206	5	chen	chen	PROPN
easat-6351	206	6	,	,	PUNCT
easat-6351	206	7	h.	h.	PROPN
easat-6351	206	8	xu	xu	PROPN
easat-6351	206	9	,	,	PUNCT
easat-6351	206	10	and	and	CCONJ
easat-6351	206	11	a.	a.	PROPN
easat-6351	206	12	b.	b.	PROPN
easat-6351	206	13	whinston	whinston	PROPN
easat-6351	206	14	,	,	PUNCT
easat-6351	206	15	"	"	PUNCT
easat-6351	206	16	moderating	moderate	VERB
easat-6351	206	17	effects	effect	NOUN
easat-6351	206	18	of	of	ADP
easat-6351	206	19	product	product	NOUN
easat-6351	206	20	categories	category	NOUN
easat-6351	206	21	on	on	ADP
easat-6351	206	22	the	the	DET
easat-6351	206	23	relationship	relationship	NOUN
easat-6351	206	24	between	between	ADP
easat-6351	206	25	ecommerce	ecommerce	NOUN
easat-6351	206	26	and	and	CCONJ
easat-6351	206	27	retail	retail	ADJ
easat-6351	206	28	performance	performance	NOUN
easat-6351	206	29	,	,	PUNCT
easat-6351	206	30	"	"	PUNCT
easat-6351	206	31	journal	journal	NOUN
easat-6351	206	32	of	of	ADP
easat-6351	206	33	the	the	DET
easat-6351	206	34	association	association	NOUN
easat-6351	206	35	for	for	ADP
easat-6351	206	36	information	information	NOUN
easat-6351	206	37	systems	system	NOUN
easat-6351	206	38	,	,	PUNCT
easat-6351	206	39	vol	vol	NOUN
easat-6351	206	40	.	.	PROPN
easat-6351	206	41	12	12	NUM
easat-6351	206	42	,	,	PUNCT
easat-6351	206	43	no	no	INTJ
easat-6351	206	44	.	.	NOUN
easat-6351	206	45	12	12	NUM
easat-6351	206	46	,	,	PUNCT
easat-6351	206	47	pp	pp	ADJ
easat-6351	206	48	.	.	PUNCT
easat-6351	207	1	858	858	NUM
easat-6351	207	2	-	-	NUM
easat-6351	207	3	883	883	NUM
easat-6351	207	4	,	,	PUNCT
easat-6351	207	5	2011	2011	NUM
easat-6351	207	6	.	.	PUNCT
easat-6351	208	1	[	[	X
easat-6351	208	2	5	5	NUM
easat-6351	208	3	]	]	PUNCT
easat-6351	208	4	x.	x.	NOUN
easat-6351	208	5	li	li	PROPN
easat-6351	208	6	and	and	CCONJ
easat-6351	208	7	x.	x.	PROPN
easat-6351	208	8	wu	wu	PROPN
easat-6351	208	9	,	,	PUNCT
easat-6351	208	10	"	"	PUNCT
easat-6351	208	11	understanding	understand	VERB
easat-6351	208	12	e	e	NOUN
easat-6351	208	13	-	-	NOUN
easat-6351	208	14	commerce	commerce	NOUN
easat-6351	208	15	competition	competition	NOUN
easat-6351	208	16	in	in	ADP
easat-6351	208	17	retail	retail	ADJ
easat-6351	208	18	industry	industry	NOUN
easat-6351	208	19	:	:	PUNCT
easat-6351	208	20	a	a	DET
easat-6351	208	21	resource	resource	NOUN
easat-6351	208	22	-	-	PUNCT
easat-6351	208	23	based	base	VERB
easat-6351	208	24	view	view	NOUN
easat-6351	208	25	,	,	PUNCT
easat-6351	208	26	"	"	PUNCT
easat-6351	208	27	industrial	industrial	ADJ
easat-6351	208	28	management	management	NOUN
easat-6351	208	29	&	&	CCONJ
easat-6351	208	30	data	datum	NOUN
easat-6351	208	31	systems	system	NOUN
easat-6351	208	32	,	,	PUNCT
easat-6351	208	33	vol	vol	NOUN
easat-6351	208	34	.	.	PROPN
easat-6351	208	35	11	11	NUM
easat-6351	208	36	,	,	PUNCT
easat-6351	208	37	no	no	INTJ
easat-6351	208	38	.	.	NOUN
easat-6351	208	39	3	3	NUM
easat-6351	208	40	,	,	PUNCT
easat-6351	208	41	pp	pp	ADJ
easat-6351	208	42	.	.	PUNCT
easat-6351	209	1	412	412	NUM
easat-6351	209	2	-	-	SYM
easat-6351	209	3	431	431	NUM
easat-6351	209	4	,	,	PUNCT
easat-6351	209	5	2011	2011	NUM
easat-6351	209	6	.	.	PUNCT
easat-6351	210	1	[	[	X
easat-6351	210	2	6	6	NUM
easat-6351	210	3	]	]	PUNCT
easat-6351	210	4	v.	v.	ADP
easat-6351	210	5	jain	jain	PROPN
easat-6351	210	6	and	and	CCONJ
easat-6351	210	7	a.	a.	NOUN
easat-6351	210	8	sharma	sharma	PROPN
easat-6351	210	9	,	,	PUNCT
easat-6351	210	10	"	"	PUNCT
easat-6351	210	11	impact	impact	NOUN
easat-6351	210	12	of	of	ADP
easat-6351	210	13	e	e	NOUN
easat-6351	210	14	-	-	NOUN
easat-6351	210	15	commerce	commerce	NOUN
easat-6351	210	16	on	on	ADP
easat-6351	210	17	retail	retail	ADJ
easat-6351	210	18	industry	industry	NOUN
easat-6351	210	19	:	:	PUNCT
easat-6351	210	20	opportunities	opportunity	NOUN
easat-6351	210	21	and	and	CCONJ
easat-6351	210	22	challenges	challenge	NOUN
easat-6351	210	23	,	,	PUNCT
easat-6351	210	24	"	"	PUNCT
easat-6351	210	25	international	international	ADJ
easat-6351	210	26	journal	journal	NOUN
easat-6351	210	27	of	of	ADP
easat-6351	210	28	scientific	scientific	ADJ
easat-6351	210	29	and	and	CCONJ
easat-6351	210	30	research	research	NOUN
easat-6351	210	31	publications	publication	NOUN
easat-6351	210	32	,	,	PUNCT
easat-6351	210	33	vol	vol	NOUN
easat-6351	210	34	.	.	PROPN
easat-6351	210	35	4	4	NUM
easat-6351	210	36	,	,	PUNCT
easat-6351	210	37	no	no	INTJ
easat-6351	210	38	.	.	NOUN
easat-6351	210	39	12	12	NUM
easat-6351	210	40	,	,	PUNCT
easat-6351	210	41	pp	pp	ADJ
easat-6351	210	42	.	.	PUNCT
easat-6351	211	1	1	1	NUM
easat-6351	211	2	-	-	SYM
easat-6351	211	3	5	5	NUM
easat-6351	211	4	,	,	PUNCT
easat-6351	211	5	2014	2014	NUM
easat-6351	211	6	.	.	PUNCT
easat-6351	212	1	[	[	X
easat-6351	212	2	7	7	X
easat-6351	212	3	]	]	X
easat-6351	212	4	r.	r.	PROPN
easat-6351	212	5	brown	brown	PROPN
easat-6351	212	6	,	,	PUNCT
easat-6351	212	7	"	"	PUNCT
easat-6351	212	8	e	e	NOUN
easat-6351	212	9	-	-	NOUN
easat-6351	212	10	commerce	commerce	NOUN
easat-6351	212	11	and	and	CCONJ
easat-6351	212	12	retail	retail	ADJ
easat-6351	212	13	performance	performance	NOUN
easat-6351	212	14	:	:	PUNCT
easat-6351	212	15	a	a	DET
easat-6351	212	16	review	review	NOUN
easat-6351	212	17	and	and	CCONJ
easat-6351	212	18	synthesis	synthesis	NOUN
easat-6351	212	19	,	,	PUNCT
easat-6351	212	20	"	"	PUNCT
easat-6351	212	21	international	international	ADJ
easat-6351	212	22	journal	journal	NOUN
easat-6351	212	23	of	of	ADP
easat-6351	212	24	retail	retail	PROPN
easat-6351	212	25	&	&	CCONJ
easat-6351	212	26	distribution	distribution	NOUN
easat-6351	212	27	management	management	NOUN
easat-6351	212	28	,	,	PUNCT
easat-6351	212	29	vol	vol	NOUN
easat-6351	212	30	.	.	PROPN
easat-6351	213	1	43	43	NUM
easat-6351	213	2	,	,	PUNCT
easat-6351	213	3	no	no	INTJ
easat-6351	213	4	.	.	NOUN
easat-6351	213	5	3	3	NUM
easat-6351	213	6	,	,	PUNCT
easat-6351	213	7	pp	pp	ADJ
easat-6351	213	8	.	.	PUNCT
easat-6351	214	1	126	126	NUM
easat-6351	214	2	-	-	SYM
easat-6351	214	3	147	147	NUM
easat-6351	214	4	,	,	PUNCT
easat-6351	214	5	2015	2015	NUM
easat-6351	214	6	.	.	PUNCT
easat-6351	215	1	[	[	X
easat-6351	215	2	8	8	NUM
easat-6351	215	3	]	]	X
easat-6351	215	4	d.	d.	NOUN
easat-6351	215	5	gefen	gefen	PROPN
easat-6351	215	6	and	and	CCONJ
easat-6351	215	7	p.	p.	NOUN
easat-6351	215	8	a.	a.	NOUN
easat-6351	215	9	pavlou	pavlou	PROPN
easat-6351	215	10	,	,	PUNCT
easat-6351	215	11	"	"	PUNCT
easat-6351	215	12	the	the	DET
easat-6351	215	13	good	good	NOUN
easat-6351	215	14	,	,	PUNCT
easat-6351	215	15	the	the	DET
easat-6351	215	16	bad	bad	ADJ
easat-6351	215	17	and	and	CCONJ
easat-6351	215	18	the	the	DET
easat-6351	215	19	ugly	ugly	NOUN
easat-6351	215	20	of	of	ADP
easat-6351	215	21	online	online	ADJ
easat-6351	215	22	reviews	review	NOUN
easat-6351	215	23	,	,	PUNCT
easat-6351	215	24	"	"	PUNCT
easat-6351	215	25	information	information	NOUN
easat-6351	215	26	systems	system	NOUN
easat-6351	215	27	research	research	NOUN
easat-6351	215	28	,	,	PUNCT
easat-6351	215	29	vol	vol	NOUN
easat-6351	215	30	.	.	PROPN
easat-6351	215	31	27	27	NUM
easat-6351	215	32	,	,	PUNCT
easat-6351	215	33	no	no	INTJ
easat-6351	215	34	.	.	NOUN
easat-6351	215	35	4	4	NUM
easat-6351	215	36	,	,	PUNCT
easat-6351	215	37	pp	pp	ADJ
easat-6351	215	38	.	.	PUNCT
easat-6351	216	1	868	868	NUM
easat-6351	216	2	-	-	SYM
easat-6351	216	3	888	888	NUM
easat-6351	216	4	,	,	PUNCT
easat-6351	216	5	2016	2016	NUM
easat-6351	216	6	.	.	PUNCT
easat-6351	217	1	[	[	X
easat-6351	217	2	9	9	NUM
easat-6351	217	3	]	]	X
easat-6351	217	4	g.	g.	PROPN
easat-6351	217	5	de	de	X
easat-6351	217	6	kerviler	kerviler	PROPN
easat-6351	217	7	,	,	PUNCT
easat-6351	217	8	n.	n.	PROPN
easat-6351	217	9	t.	t.	PROPN
easat-6351	217	10	demoulin	demoulin	PROPN
easat-6351	217	11	,	,	PUNCT
easat-6351	217	12	and	and	CCONJ
easat-6351	217	13	p.	p.	PROPN
easat-6351	217	14	zidda	zidda	NOUN
easat-6351	217	15	,	,	PUNCT
easat-6351	217	16	"	"	PUNCT
easat-6351	217	17	understanding	understand	VERB
easat-6351	217	18	the	the	DET
easat-6351	217	19	impact	impact	NOUN
easat-6351	217	20	of	of	ADP
easat-6351	217	21	e	e	NOUN
easat-6351	217	22	-	-	NOUN
easat-6351	217	23	commerce	commerce	NOUN
easat-6351	217	24	on	on	ADP
easat-6351	217	25	retail	retail	ADJ
easat-6351	217	26	performance	performance	NOUN
easat-6351	217	27	:	:	PUNCT
easat-6351	217	28	a	a	DET
easat-6351	217	29	meta	meta	ADJ
easat-6351	217	30	-	-	PUNCT
easat-6351	217	31	analysis	analysis	NOUN
easat-6351	217	32	,	,	PUNCT
easat-6351	217	33	"	"	PUNCT
easat-6351	217	34	journal	journal	NOUN
easat-6351	217	35	of	of	ADP
easat-6351	217	36	retailing	retailing	NOUN
easat-6351	217	37	and	and	CCONJ
easat-6351	217	38	consumer	consumer	NOUN
easat-6351	217	39	services	service	NOUN
easat-6351	217	40	,	,	PUNCT
easat-6351	217	41	vol	vol	NOUN
easat-6351	217	42	.	.	PROPN
easat-6351	217	43	36	36	NUM
easat-6351	217	44	,	,	PUNCT
easat-6351	217	45	pp	pp	ADJ
easat-6351	217	46	.	.	PUNCT
easat-6351	217	47	183	183	NUM
easat-6351	217	48	-	-	SYM
easat-6351	217	49	197	197	NUM
easat-6351	217	50	,	,	PUNCT
easat-6351	217	51	2017	2017	NUM
easat-6351	217	52	.	.	PUNCT
easat-6351	218	1	[	[	X
easat-6351	218	2	10	10	NUM
easat-6351	218	3	]	]	X
easat-6351	218	4	l.	l.	PROPN
easat-6351	218	5	shi	shi	PROPN
easat-6351	218	6	and	and	CCONJ
easat-6351	218	7	z.	z.	PROPN
easat-6351	218	8	jiang	jiang	PROPN
easat-6351	218	9	,	,	PUNCT
easat-6351	218	10	"	"	PUNCT
easat-6351	218	11	the	the	DET
easat-6351	218	12	impact	impact	NOUN
easat-6351	218	13	of	of	ADP
easat-6351	218	14	social	social	ADJ
easat-6351	218	15	commerce	commerce	NOUN
easat-6351	218	16	capabilities	capability	NOUN
easat-6351	218	17	on	on	ADP
easat-6351	218	18	online	online	ADJ
easat-6351	218	19	sales	sale	NOUN
easat-6351	218	20	performance	performance	NOUN
easat-6351	218	21	:	:	PUNCT
easat-6351	218	22	the	the	DET
easat-6351	218	23	mediating	mediate	VERB
easat-6351	218	24	effect	effect	NOUN
easat-6351	218	25	of	of	ADP
easat-6351	218	26	customer	customer	NOUN
easat-6351	218	27	relationship	relationship	NOUN
easat-6351	218	28	management	management	NOUN
easat-6351	218	29	capability	capability	NOUN
easat-6351	218	30	and	and	CCONJ
easat-6351	218	31	the	the	DET
easat-6351	218	32	moderating	moderate	VERB
easat-6351	218	33	effect	effect	NOUN
easat-6351	218	34	of	of	ADP
easat-6351	218	35	competition	competition	NOUN
easat-6351	218	36	intensity	intensity	NOUN
easat-6351	218	37	,	,	PUNCT
easat-6351	218	38	"	"	PUNCT
easat-6351	218	39	journal	journal	NOUN
easat-6351	218	40	of	of	ADP
easat-6351	218	41	business	business	NOUN
easat-6351	218	42	research	research	NOUN
easat-6351	218	43	,	,	PUNCT
easat-6351	218	44	vol	vol	NOUN
easat-6351	218	45	.	.	PROPN
easat-6351	218	46	82	82	NUM
easat-6351	218	47	,	,	PUNCT
easat-6351	218	48	pp	pp	ADJ
easat-6351	218	49	.	.	PUNCT
easat-6351	219	1	252	252	NUM
easat-6351	219	2	-	-	SYM
easat-6351	219	3	262	262	NUM
easat-6351	219	4	,	,	PUNCT
easat-6351	219	5	2018	2018	NUM
easat-6351	219	6	.	.	PUNCT
easat-6351	220	1	https://doi.org/10.1016/j.jbusres.2017.08.026	https://doi.org/10.1016/j.jbusres.2017.08.026	PROPN
easat-6351	220	2	[	[	X
easat-6351	220	3	11	11	NUM
easat-6351	220	4	]	]	PUNCT
easat-6351	220	5	e.	e.	PROPN
easat-6351	220	6	mapanje	mapanje	PROPN
easat-6351	220	7	,	,	PUNCT
easat-6351	220	8	"	"	PUNCT
easat-6351	220	9	impact	impact	NOUN
easat-6351	220	10	of	of	ADP
easat-6351	220	11	social	social	ADJ
easat-6351	220	12	media	medium	NOUN
easat-6351	220	13	usage	usage	NOUN
easat-6351	220	14	on	on	ADP
easat-6351	220	15	consumer	consumer	NOUN
easat-6351	220	16	decision	decision	NOUN
easat-6351	220	17	-	-	PUNCT
easat-6351	220	18	making	making	NOUN
easat-6351	220	19	in	in	ADP
easat-6351	220	20	e	e	NOUN
easat-6351	220	21	-	-	NOUN
easat-6351	220	22	commerce	commerce	NOUN
easat-6351	220	23	platforms	platform	NOUN
easat-6351	220	24	in	in	ADP
easat-6351	220	25	malawi	malawi	PROPN
easat-6351	220	26	,	,	PUNCT
easat-6351	220	27	"	"	PUNCT
easat-6351	220	28	international	international	ADJ
easat-6351	220	29	journal	journal	NOUN
easat-6351	220	30	of	of	ADP
easat-6351	220	31	marketing	marketing	NOUN
easat-6351	220	32	strategies	strategy	NOUN
easat-6351	220	33	,	,	PUNCT
easat-6351	220	34	vol	vol	NOUN
easat-6351	220	35	.	.	PROPN
easat-6351	221	1	6	6	NUM
easat-6351	221	2	,	,	PUNCT
easat-6351	221	3	no	no	INTJ
easat-6351	221	4	.	.	NOUN
easat-6351	221	5	2	2	NUM
easat-6351	221	6	,	,	PUNCT
easat-6351	221	7	pp	pp	ADJ
easat-6351	221	8	.	.	PUNCT
easat-6351	222	1	1	1	NUM
easat-6351	222	2	-	-	SYM
easat-6351	222	3	12	12	NUM
easat-6351	222	4	,	,	PUNCT
easat-6351	222	5	2024	2024	NUM
easat-6351	222	6	.	.	PUNCT
easat-6351	223	1	[	[	X
easat-6351	223	2	12	12	NUM
easat-6351	223	3	]	]	X
easat-6351	223	4	y.	y.	PROPN
easat-6351	223	5	yan	yan	PROPN
easat-6351	223	6	,	,	PUNCT
easat-6351	223	7	"	"	PUNCT
easat-6351	223	8	the	the	DET
easat-6351	223	9	impact	impact	NOUN
easat-6351	223	10	of	of	ADP
easat-6351	223	11	e	e	NOUN
easat-6351	223	12	-	-	NOUN
easat-6351	223	13	commerce	commerce	NOUN
easat-6351	223	14	and	and	CCONJ
easat-6351	223	15	social	social	ADJ
easat-6351	223	16	media	medium	NOUN
easat-6351	223	17	personalized	personalize	VERB
easat-6351	223	18	recommendations	recommendation	NOUN
easat-6351	223	19	on	on	ADP
easat-6351	223	20	consumer	consumer	NOUN
easat-6351	223	21	behavior	behavior	NOUN
easat-6351	223	22	in	in	ADP
easat-6351	223	23	the	the	DET
easat-6351	223	24	digital	digital	ADJ
easat-6351	223	25	era	era	NOUN
easat-6351	223	26	from	from	ADP
easat-6351	223	27	the	the	DET
easat-6351	223	28	perspective	perspective	NOUN
easat-6351	223	29	of	of	ADP
easat-6351	223	30	behavioral	behavioral	ADJ
easat-6351	223	31	economics	economic	NOUN
easat-6351	223	32	,	,	PUNCT
easat-6351	223	33	"	"	PUNCT
easat-6351	223	34	advances	advance	NOUN
easat-6351	223	35	in	in	ADP
easat-6351	223	36	economics	economic	NOUN
easat-6351	223	37	,	,	PUNCT
easat-6351	223	38	management	management	NOUN
easat-6351	223	39	and	and	CCONJ
easat-6351	223	40	political	political	ADJ
easat-6351	223	41	sciences	science	NOUN
easat-6351	223	42	,	,	PUNCT
easat-6351	223	43	vol	vol	NOUN
easat-6351	223	44	.	.	PROPN
easat-6351	223	45	59	59	NUM
easat-6351	223	46	,	,	PUNCT
easat-6351	223	47	pp	pp	ADJ
easat-6351	223	48	.	.	PUNCT
easat-6351	224	1	300	300	NUM
easat-6351	224	2	-	-	SYM
easat-6351	224	3	305	305	NUM
easat-6351	224	4	,	,	PUNCT
easat-6351	224	5	2024	2024	NUM
easat-6351	224	6	.	.	PUNCT
easat-6351	225	1	[	[	X
easat-6351	225	2	13	13	NUM
easat-6351	225	3	]	]	PUNCT
easat-6351	225	4	j.	j.	PROPN
easat-6351	225	5	r.	r.	PROPN
easat-6351	225	6	hanaysha	hanaysha	PROPN
easat-6351	225	7	,	,	PUNCT
easat-6351	225	8	a.	a.	PROPN
easat-6351	225	9	sharma	sharma	PROPN
easat-6351	225	10	,	,	PUNCT
easat-6351	225	11	f.	f.	PROPN
easat-6351	225	12	b.	b.	PROPN
easat-6351	225	13	shriedeh	shriedeh	PROPN
easat-6351	225	14	,	,	PUNCT
easat-6351	225	15	and	and	CCONJ
easat-6351	225	16	m.	m.	PROPN
easat-6351	225	17	majid	majid	PROPN
easat-6351	225	18	,	,	PUNCT
easat-6351	225	19	"	"	PUNCT
easat-6351	225	20	investigating	investigate	VERB
easat-6351	225	21	the	the	DET
easat-6351	225	22	impact	impact	NOUN
easat-6351	225	23	of	of	ADP
easat-6351	225	24	social	social	ADJ
easat-6351	225	25	media	medium	NOUN
easat-6351	225	26	advertising	advertising	NOUN
easat-6351	225	27	features	feature	NOUN
easat-6351	225	28	on	on	ADP
easat-6351	225	29	brand	brand	NOUN
easat-6351	225	30	equity	equity	NOUN
easat-6351	225	31	and	and	CCONJ
easat-6351	225	32	brand	brand	NOUN
easat-6351	225	33	experience	experience	NOUN
easat-6351	225	34	in	in	ADP
easat-6351	225	35	the	the	DET
easat-6351	225	36	retail	retail	ADJ
easat-6351	225	37	industry	industry	NOUN
easat-6351	225	38	,	,	PUNCT
easat-6351	225	39	"	"	PUNCT
easat-6351	225	40	journal	journal	NOUN
easat-6351	225	41	of	of	ADP
easat-6351	225	42	content	content	NOUN
easat-6351	225	43	,	,	PUNCT
easat-6351	225	44	community	community	NOUN
easat-6351	225	45	and	and	CCONJ
easat-6351	225	46	communication	communication	NOUN
easat-6351	225	47	,	,	PUNCT
easat-6351	225	48	vol	vol	NOUN
easat-6351	225	49	.	.	PROPN
easat-6351	225	50	17	17	NUM
easat-6351	225	51	,	,	PUNCT
easat-6351	225	52	pp	pp	ADJ
easat-6351	225	53	.	.	PUNCT
easat-6351	226	1	190	190	NUM
easat-6351	226	2	-	-	SYM
easat-6351	226	3	202	202	NUM
easat-6351	226	4	,	,	PUNCT
easat-6351	226	5	2023	2023	NUM
easat-6351	226	6	.	.	PUNCT
easat-6351	227	1	[	[	X
easat-6351	227	2	14	14	NUM
easat-6351	227	3	]	]	PUNCT
easat-6351	227	4	k.	k.	PROPN
easat-6351	227	5	potter	potter	PROPN
easat-6351	227	6	and	and	CCONJ
easat-6351	227	7	d.	d.	PROPN
easat-6351	227	8	stilinski	stilinski	PROPN
easat-6351	227	9	,	,	PUNCT
easat-6351	227	10	"	"	PUNCT
easat-6351	227	11	social	social	ADJ
easat-6351	227	12	media	medium	NOUN
easat-6351	227	13	targeting	target	VERB
easat-6351	227	14	strategies	strategy	NOUN
easat-6351	227	15	for	for	ADP
easat-6351	227	16	personalized	personalized	ADJ
easat-6351	227	17	marketing	marketing	NOUN
easat-6351	227	18	in	in	ADP
easat-6351	227	19	the	the	DET
easat-6351	227	20	fashion	fashion	NOUN
easat-6351	227	21	retail	retail	NOUN
easat-6351	227	22	industry	industry	NOUN
easat-6351	227	23	,	,	PUNCT
easat-6351	227	24	"	"	PUNCT
easat-6351	227	25	ladoke	ladoke	PROPN
easat-6351	227	26	akintola	akintola	PROPN
easat-6351	227	27	university	university	PROPN
easat-6351	227	28	of	of	ADP
easat-6351	227	29	technology	technology	PROPN
easat-6351	227	30	&	&	CCONJ
easat-6351	227	31	university	university	PROPN
easat-6351	227	32	of	of	ADP
easat-6351	227	33	northern	northern	PROPN
easat-6351	227	34	iowa	iowa	PROPN
easat-6351	227	35	,	,	PUNCT
easat-6351	227	36	2024	2024	NUM
easat-6351	227	37	.	.	PUNCT
easat-6351	228	1	[	[	X
easat-6351	228	2	15	15	NUM
easat-6351	228	3	]	]	X
easat-6351	228	4	h.	h.	PROPN
easat-6351	228	5	woo	woo	PROPN
easat-6351	228	6	,	,	PUNCT
easat-6351	228	7	w.-s	w.-	NOUN
easat-6351	228	8	.	.	PUNCT
easat-6351	228	9	kwon	kwon	PROPN
easat-6351	228	10	,	,	PUNCT
easat-6351	228	11	a.	a.	PROPN
easat-6351	228	12	sadachar	sadachar	PROPN
easat-6351	228	13	,	,	PUNCT
easat-6351	228	14	z.	z.	PROPN
easat-6351	228	15	tong	tong	PROPN
easat-6351	228	16	,	,	PUNCT
easat-6351	228	17	and	and	CCONJ
easat-6351	228	18	j.	j.	PROPN
easat-6351	228	19	yang	yang	PROPN
easat-6351	228	20	,	,	PUNCT
easat-6351	228	21	"	"	PUNCT
easat-6351	228	22	small	small	ADJ
easat-6351	228	23	retail	retail	ADJ
easat-6351	228	24	businesses	business	NOUN
easat-6351	228	25	'	'	PART
easat-6351	228	26	social	social	ADJ
easat-6351	228	27	media	medium	NOUN
easat-6351	228	28	adoption	adoption	NOUN
easat-6351	228	29	amid	amid	ADP
easat-6351	228	30	a	a	DET
easat-6351	228	31	crisis	crisis	NOUN
easat-6351	228	32	,	,	PUNCT
easat-6351	228	33	"	"	PUNCT
easat-6351	228	34	industrial	industrial	ADJ
easat-6351	228	35	management	management	NOUN
easat-6351	228	36	&	&	CCONJ
easat-6351	228	37	data	datum	NOUN
easat-6351	228	38	systems	system	NOUN
easat-6351	228	39	,	,	PUNCT
easat-6351	228	40	vol	vol	NOUN
easat-6351	228	41	.	.	PROPN
easat-6351	228	42	124	124	NUM
easat-6351	228	43	,	,	PUNCT
easat-6351	228	44	no	no	INTJ
easat-6351	228	45	.	.	NOUN
easat-6351	228	46	3	3	NUM
easat-6351	228	47	,	,	PUNCT
easat-6351	228	48	pp	pp	ADJ
easat-6351	228	49	.	.	PUNCT
easat-6351	229	1	1299	1299	NUM
easat-6351	229	2	-	-	SYM
easat-6351	229	3	1325	1325	NUM
easat-6351	229	4	,	,	PUNCT
easat-6351	229	5	2024	2024	NUM
easat-6351	229	6	.	.	PUNCT
easat-6351	230	1	[	[	X
easat-6351	230	2	16	16	NUM
easat-6351	230	3	]	]	PUNCT
easat-6351	230	4	x.	x.	NOUN
easat-6351	230	5	qi	qi	PROPN
easat-6351	230	6	,	,	PUNCT
easat-6351	230	7	w.	w.	PROPN
easat-6351	230	8	qin	qin	PROPN
easat-6351	230	9	,	,	PUNCT
easat-6351	230	10	and	and	CCONJ
easat-6351	230	11	b.	b.	PROPN
easat-6351	230	12	lin	lin	PROPN
easat-6351	230	13	,	,	PUNCT
easat-6351	230	14	"	"	PUNCT
easat-6351	230	15	case	case	NOUN
easat-6351	230	16	study	study	NOUN
easat-6351	230	17	on	on	ADP
easat-6351	230	18	synergistic	synergistic	ADJ
easat-6351	230	19	development	development	NOUN
easat-6351	230	20	strategy	strategy	NOUN
easat-6351	230	21	of	of	ADP
easat-6351	230	22	cross	cross	ADJ
easat-6351	230	23	-	-	ADJ
easat-6351	230	24	border	border	ADJ
easat-6351	230	25	e	e	NOUN
easat-6351	230	26	-	-	NOUN
easat-6351	230	27	commerce	commerce	NOUN
easat-6351	230	28	and	and	CCONJ
easat-6351	230	29	logistics	logistic	NOUN
easat-6351	230	30	:	:	PUNCT
easat-6351	230	31	an	an	DET
easat-6351	230	32	empirically	empirically	ADV
easat-6351	230	33	model	model	NOUN
easat-6351	230	34	estimation	estimation	NOUN
easat-6351	230	35	,	,	PUNCT
easat-6351	230	36	"	"	PUNCT
easat-6351	230	37	plos	plos	PROPN
easat-6351	230	38	one	one	NUM
easat-6351	230	39	,	,	PUNCT
easat-6351	230	40	vol	vol	NOUN
easat-6351	230	41	.	.	PROPN
easat-6351	230	42	19	19	NUM
easat-6351	230	43	,	,	PUNCT
easat-6351	230	44	no	no	INTJ
easat-6351	230	45	.	.	NOUN
easat-6351	230	46	6	6	NUM
easat-6351	230	47	,	,	PUNCT
easat-6351	230	48	p.	p.	NOUN
easat-6351	230	49	e0304393	e0304393	PROPN
easat-6351	230	50	,	,	PUNCT
easat-6351	230	51	2024	2024	NUM
easat-6351	230	52	.	.	PUNCT
easat-6351	231	1	[	[	X
easat-6351	231	2	17	17	NUM
easat-6351	231	3	]	]	X
easat-6351	231	4	s.	s.	PROPN
easat-6351	231	5	sustan	sustan	PROPN
easat-6351	231	6	and	and	CCONJ
easat-6351	231	7	y.	y.	PROPN
easat-6351	231	8	arslan	arslan	PROPN
easat-6351	231	9	,	,	PUNCT
easat-6351	231	10	"	"	PUNCT
easat-6351	231	11	parcel	parcel	NOUN
easat-6351	231	12	lockers	locker	NOUN
easat-6351	231	13	as	as	ADP
easat-6351	231	14	an	an	DET
easat-6351	231	15	environmentally	environmentally	ADV
easat-6351	231	16	-	-	PUNCT
easat-6351	231	17	friendly	friendly	ADJ
easat-6351	231	18	delivery	delivery	NOUN
easat-6351	231	19	method	method	NOUN
easat-6351	231	20	in	in	ADP
easat-6351	231	21	e	e	NOUN
easat-6351	231	22	-	-	NOUN
easat-6351	231	23	commerce	commerce	NOUN
easat-6351	231	24	:	:	PUNCT
easat-6351	231	25	the	the	DET
easat-6351	231	26	case	case	NOUN
easat-6351	231	27	of	of	ADP
easat-6351	231	28	turkey	turkey	NOUN
easat-6351	231	29	,	,	PUNCT
easat-6351	231	30	"	"	PUNCT
easat-6351	231	31	in	in	ADP
easat-6351	231	32	globalized	globalize	VERB
easat-6351	231	33	consumer	consumer	NOUN
easat-6351	231	34	insights	insight	NOUN
easat-6351	231	35	in	in	ADP
easat-6351	231	36	the	the	DET
easat-6351	231	37	digital	digital	ADJ
easat-6351	231	38	era	era	NOUN
easat-6351	231	39	:	:	PUNCT
easat-6351	231	40	igi	igi	PROPN
easat-6351	231	41	global	global	PROPN
easat-6351	231	42	,	,	PUNCT
easat-6351	231	43	2024	2024	NUM
easat-6351	231	44	,	,	PUNCT
easat-6351	231	45	pp	pp	ADJ
easat-6351	231	46	.	.	PUNCT
easat-6351	232	1	110	110	NUM
easat-6351	232	2	-	-	SYM
easat-6351	232	3	126	126	NUM
easat-6351	232	4	.	.	PUNCT
easat-6351	233	1	[	[	X
easat-6351	233	2	18	18	NUM
easat-6351	233	3	]	]	X
easat-6351	233	4	g.	g.	PROPN
easat-6351	233	5	yanginlar	yanginlar	PROPN
easat-6351	233	6	,	,	PUNCT
easat-6351	233	7	m.	m.	PROPN
easat-6351	233	8	e.	e.	PROPN
easat-6351	233	9	civelek	civelek	PROPN
easat-6351	233	10	,	,	PUNCT
easat-6351	233	11	i.	i.	PROPN
easat-6351	233	12	bahçeci	bahçeci	PROPN
easat-6351	233	13	,	,	PUNCT
easat-6351	233	14	and	and	CCONJ
easat-6351	233	15	m.	m.	NOUN
easat-6351	233	16	obrecht	obrecht	NOUN
easat-6351	233	17	,	,	PUNCT
easat-6351	233	18	"	"	PUNCT
easat-6351	233	19	the	the	DET
easat-6351	233	20	mediating	mediate	VERB
easat-6351	233	21	role	role	NOUN
easat-6351	233	22	of	of	ADP
easat-6351	233	23	logistics	logistic	NOUN
easat-6351	233	24	4.0	4.0	NUM
easat-6351	233	25	capability	capability	NOUN
easat-6351	233	26	on	on	ADP
easat-6351	233	27	the	the	DET
easat-6351	233	28	relationship	relationship	NOUN
easat-6351	233	29	between	between	ADP
easat-6351	233	30	e	e	NOUN
easat-6351	233	31	-	-	PROPN
easat-6351	233	32	commerce	commerce	NOUN
easat-6351	233	33	marketing	marketing	NOUN
easat-6351	233	34	and	and	CCONJ
easat-6351	233	35	firm	firm	ADJ
easat-6351	233	36	performance	performance	NOUN
easat-6351	233	37	,	,	PUNCT
easat-6351	233	38	"	"	PUNCT
easat-6351	233	39	polish	polish	ADJ
easat-6351	233	40	journal	journal	NOUN
easat-6351	233	41	of	of	ADP
easat-6351	233	42	management	management	NOUN
easat-6351	233	43	studies	study	NOUN
easat-6351	233	44	,	,	PUNCT
easat-6351	233	45	vol	vol	NOUN
easat-6351	233	46	.	.	PROPN
easat-6351	233	47	29	29	NUM
easat-6351	233	48	,	,	PUNCT
easat-6351	233	49	pp	pp	ADJ
easat-6351	233	50	.	.	PUNCT
easat-6351	233	51	433	433	NUM
easat-6351	233	52	-	-	SYM
easat-6351	233	53	452	452	NUM
easat-6351	233	54	,	,	PUNCT
easat-6351	233	55	2024	2024	NUM
easat-6351	233	56	.	.	PUNCT
easat-6351	234	1	[	[	X
easat-6351	234	2	19	19	NUM
easat-6351	234	3	]	]	PUNCT
easat-6351	234	4	t.	t.	PROPN
easat-6351	234	5	feng	feng	PROPN
easat-6351	234	6	et	et	PROPN
easat-6351	234	7	al	al	PROPN
easat-6351	234	8	.	.	PROPN
easat-6351	234	9	,	,	PUNCT
easat-6351	234	10	"	"	PUNCT
easat-6351	234	11	how	how	SCONJ
easat-6351	234	12	far	far	ADV
easat-6351	234	13	are	be	AUX
easat-6351	234	14	we	we	PRON
easat-6351	234	15	from	from	ADP
easat-6351	234	16	agi	agi	PROPN
easat-6351	234	17	:	:	PUNCT
easat-6351	234	18	are	be	AUX
easat-6351	234	19	llms	llm	NOUN
easat-6351	234	20	all	all	PRON
easat-6351	234	21	we	we	PRON
easat-6351	234	22	need	need	VERB
easat-6351	234	23	?	?	PUNCT
easat-6351	234	24	,	,	PUNCT
easat-6351	234	25	"	"	PUNCT
easat-6351	234	26	arxiv	arxiv	PROPN
easat-6351	234	27	preprint	preprint	NOUN
easat-6351	234	28	arxiv:2405.10313	arxiv:2405.10313	NOUN
easat-6351	234	29	,	,	PUNCT
easat-6351	234	30	2024	2024	NUM
easat-6351	234	31	.	.	PUNCT
easat-6351	235	1	[	[	X
easat-6351	235	2	20	20	NUM
easat-6351	235	3	]	]	PUNCT
easat-6351	235	4	j.	j.	PROPN
easat-6351	235	5	kumar	kumar	PROPN
easat-6351	235	6	,	,	PUNCT
easat-6351	235	7	a.	a.	NOUN
easat-6351	235	8	ansari	ansari	PROPN
easat-6351	235	9	,	,	PUNCT
easat-6351	235	10	and	and	CCONJ
easat-6351	235	11	m.	m.	NOUN
easat-6351	235	12	altaf	altaf	PROPN
easat-6351	235	13	,	,	PUNCT
easat-6351	235	14	"	"	PUNCT
easat-6351	235	15	pathways	pathway	NOUN
easat-6351	235	16	to	to	PART
easat-6351	235	17	sustainable	sustainable	ADJ
easat-6351	235	18	e	e	NOUN
easat-6351	235	19	-	-	NOUN
easat-6351	235	20	commerce	commerce	NOUN
easat-6351	235	21	in	in	ADP
easat-6351	235	22	india	india	PROPN
easat-6351	235	23	:	:	PUNCT
easat-6351	235	24	challenges	challenge	NOUN
easat-6351	235	25	and	and	CCONJ
easat-6351	235	26	opportunities	opportunity	NOUN
easat-6351	235	27	,	,	PUNCT
easat-6351	235	28	"	"	PUNCT
easat-6351	235	29	the	the	DET
easat-6351	235	30	pinnacle	pinnacle	PROPN
easat-6351	235	31	research	research	PROPN
easat-6351	235	32	journal	journal	PROPN
easat-6351	235	33	of	of	ADP
easat-6351	235	34	scientific	scientific	ADJ
easat-6351	235	35	and	and	CCONJ
easat-6351	235	36	management	management	NOUN
easat-6351	235	37	sciences	science	NOUN
easat-6351	235	38	,	,	PUNCT
easat-6351	235	39	vol	vol	NOUN
easat-6351	235	40	.	.	PROPN
easat-6351	235	41	1	1	NUM
easat-6351	235	42	,	,	PUNCT
easat-6351	235	43	no	no	INTJ
easat-6351	235	44	.	.	NOUN
easat-6351	235	45	1	1	NUM
easat-6351	235	46	,	,	PUNCT
easat-6351	235	47	pp	pp	ADJ
easat-6351	235	48	.	.	PUNCT
easat-6351	235	49	8	8	NUM
easat-6351	235	50	-	-	SYM
easat-6351	235	51	15	15	NUM
easat-6351	235	52	,	,	PUNCT
easat-6351	235	53	2024	2024	NUM
easat-6351	235	54	.	.	PUNCT
easat-6351	236	1	[	[	X
easat-6351	236	2	21	21	NUM
easat-6351	236	3	]	]	X
easat-6351	236	4	d.	d.	PROPN
easat-6351	236	5	lazuardi	lazuardi	PROPN
easat-6351	236	6	,	,	PUNCT
easat-6351	236	7	m.	m.	NOUN
easat-6351	236	8	rinaldi	rinaldi	PROPN
easat-6351	236	9	,	,	PUNCT
easat-6351	236	10	and	and	CCONJ
easat-6351	236	11	s.	s.	PROPN
easat-6351	236	12	shinta	shinta	PROPN
easat-6351	236	13	,	,	PUNCT
easat-6351	236	14	"	"	PUNCT
easat-6351	236	15	analysis	analysis	NOUN
easat-6351	236	16	of	of	ADP
easat-6351	236	17	the	the	DET
easat-6351	236	18	influence	influence	NOUN
easat-6351	236	19	of	of	ADP
easat-6351	236	20	digital	digital	ADJ
easat-6351	236	21	marketing	marketing	NOUN
easat-6351	236	22	and	and	CCONJ
easat-6351	236	23	product	product	NOUN
easat-6351	236	24	diversity	diversity	NOUN
easat-6351	236	25	on	on	ADP
easat-6351	236	26	the	the	DET
easat-6351	236	27	success	success	NOUN
easat-6351	236	28	of	of	ADP
easat-6351	236	29	e	e	PROPN
easat-6351	236	30	-	-	PROPN
easat-6351	236	31	commerce	commerce	NOUN
easat-6351	236	32	business	business	NOUN
easat-6351	236	33	,	,	PUNCT
easat-6351	236	34	"	"	PUNCT
easat-6351	236	35	outline	outline	NOUN
easat-6351	236	36	journal	journal	NOUN
easat-6351	236	37	of	of	ADP
easat-6351	236	38	management	management	NOUN
easat-6351	236	39	and	and	CCONJ
easat-6351	236	40	accounting	accounting	NOUN
easat-6351	236	41	,	,	PUNCT
easat-6351	236	42	vol	vol	NOUN
easat-6351	236	43	.	.	PROPN
easat-6351	236	44	2	2	NUM
easat-6351	236	45	,	,	PUNCT
easat-6351	236	46	no	no	INTJ
easat-6351	236	47	.	.	NOUN
easat-6351	236	48	2	2	NUM
easat-6351	236	49	,	,	PUNCT
easat-6351	236	50	pp	pp	ADJ
easat-6351	236	51	.	.	PUNCT
easat-6351	237	1	6	6	NUM
easat-6351	237	2	-	-	SYM
easat-6351	237	3	15	15	NUM
easat-6351	237	4	,	,	PUNCT
easat-6351	237	5	2023	2023	NUM
easat-6351	237	6	.	.	PUNCT
easat-6351	238	1	[	[	X
easat-6351	238	2	22	22	NUM
easat-6351	238	3	]	]	PUNCT
easat-6351	238	4	a.	a.	NOUN
easat-6351	238	5	bataineh	bataineh	PROPN
easat-6351	238	6	,	,	PUNCT
easat-6351	238	7	i.	i.	PROPN
easat-6351	238	8	abu	abu	PROPN
easat-6351	238	9	-	-	PUNCT
easat-6351	238	10	alsondos	alsondos	PROPN
easat-6351	238	11	,	,	PUNCT
easat-6351	238	12	r.	r.	PROPN
easat-6351	238	13	frangieh	frangieh	PROPN
easat-6351	238	14	,	,	PUNCT
easat-6351	238	15	a.	a.	NOUN
easat-6351	238	16	salameh	salameh	NOUN
easat-6351	238	17	,	,	PUNCT
easat-6351	238	18	and	and	CCONJ
easat-6351	238	19	i.	i.	PROPN
easat-6351	238	20	alnajjar	alnajjar	PROPN
easat-6351	238	21	,	,	PUNCT
easat-6351	238	22	"	"	PUNCT
easat-6351	238	23	predictive	predictive	ADJ
easat-6351	238	24	modeling	modeling	NOUN
easat-6351	238	25	in	in	ADP
easat-6351	238	26	marketing	marketing	NOUN
easat-6351	238	27	analytics	analytic	NOUN
easat-6351	238	28	:	:	PUNCT
easat-6351	238	29	a	a	DET
easat-6351	238	30	comparative	comparative	ADJ
easat-6351	238	31	study	study	NOUN
easat-6351	238	32	of	of	ADP
easat-6351	238	33	algorithms	algorithm	NOUN
easat-6351	238	34	and	and	CCONJ
easat-6351	238	35	applications	application	NOUN
easat-6351	238	36	in	in	ADP
easat-6351	238	37	e	e	NOUN
easat-6351	238	38	-	-	NOUN
easat-6351	238	39	commerce	commerce	NOUN
easat-6351	238	40	sector	sector	NOUN
easat-6351	238	41	,	,	PUNCT
easat-6351	238	42	"	"	PUNCT
easat-6351	238	43	kurdish	kurdish	ADJ
easat-6351	238	44	studies	study	NOUN
easat-6351	238	45	,	,	PUNCT
easat-6351	238	46	vol	vol	NOUN
easat-6351	238	47	.	.	PROPN
easat-6351	238	48	12	12	NUM
easat-6351	238	49	,	,	PUNCT
easat-6351	238	50	no	no	INTJ
easat-6351	238	51	.	.	NOUN
easat-6351	238	52	1	1	NUM
easat-6351	238	53	,	,	PUNCT
easat-6351	238	54	pp	pp	ADJ
easat-6351	238	55	.	.	PUNCT
easat-6351	239	1	514	514	NUM
easat-6351	239	2	-	-	SYM
easat-6351	239	3	530	530	NUM
easat-6351	239	4	,	,	PUNCT
easat-6351	239	5	2024	2024	NUM
easat-6351	239	6	.	.	PUNCT
easat-6351	240	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-6351	240	2	https://doi.org/10.1108/eum0000000006485	https://doi.org/10.1108/eum0000000006485	PROPN
easat-6351	240	3	https://doi.org/10.1016/j.jbusres.2017.08.026	https://doi.org/10.1016/j.jbusres.2017.08.026	PROPN
easat-6351	240	4	1651	1651	NUM
easat-6351	240	5	edelweiss	edelweiss	PROPN
easat-6351	240	6	applied	apply	VERB
easat-6351	240	7	science	science	NOUN
easat-6351	240	8	and	and	CCONJ
easat-6351	240	9	technology	technology	NOUN
easat-6351	240	10	issn	issn	PROPN
easat-6351	240	11	:	:	PUNCT
easat-6351	240	12	2576	2576	NUM
easat-6351	240	13	-	-	SYM
easat-6351	240	14	8484	8484	NUM
easat-6351	240	15	vol	vol	NOUN
easat-6351	240	16	.	.	PROPN
easat-6351	241	1	9	9	NUM
easat-6351	241	2	,	,	PUNCT
easat-6351	241	3	no	no	INTJ
easat-6351	241	4	.	.	NOUN
easat-6351	241	5	4	4	NUM
easat-6351	241	6	:	:	SYM
easat-6351	241	7	1642	1642	NUM
easat-6351	241	8	-	-	SYM
easat-6351	241	9	1651	1651	NUM
easat-6351	241	10	,	,	PUNCT
easat-6351	241	11	2025	2025	NUM
easat-6351	241	12	doi	doi	NOUN
easat-6351	241	13	:	:	PUNCT
easat-6351	241	14	10.55214/25768484.v9i4.6351	10.55214/25768484.v9i4.6351	NOUN
easat-6351	241	15	©	©	PROPN
easat-6351	241	16	2025	2025	NUM
easat-6351	241	17	by	by	ADP
easat-6351	241	18	the	the	DET
easat-6351	241	19	authors	author	NOUN
easat-6351	241	20	;	;	PUNCT
easat-6351	241	21	licensee	licensee	PROPN
easat-6351	241	22	learning	learning	NOUN
easat-6351	241	23	gate	gate	NOUN
easat-6351	242	1	[	[	X
easat-6351	242	2	23	23	NUM
easat-6351	242	3	]	]	PUNCT
easat-6351	242	4	p.	p.	PROPN
easat-6351	242	5	l.	l.	PROPN
easat-6351	242	6	tan	tan	PROPN
easat-6351	242	7	,	,	PUNCT
easat-6351	242	8	t.	t.	PROPN
easat-6351	242	9	p.	p.	PROPN
easat-6351	242	10	kiong	kiong	PROPN
easat-6351	242	11	,	,	PUNCT
easat-6351	242	12	and	and	CCONJ
easat-6351	242	13	r.	r.	PROPN
easat-6351	242	14	b.	b.	PROPN
easat-6351	242	15	ahmad	ahmad	PROPN
easat-6351	242	16	,	,	PUNCT
easat-6351	242	17	"	"	PUNCT
easat-6351	242	18	the	the	DET
easat-6351	242	19	impact	impact	NOUN
easat-6351	242	20	of	of	ADP
easat-6351	242	21	digital	digital	ADJ
easat-6351	242	22	content	content	NOUN
easat-6351	242	23	marketing	marketing	NOUN
easat-6351	242	24	on	on	ADP
easat-6351	242	25	customer	customer	NOUN
easat-6351	242	26	engagement	engagement	NOUN
easat-6351	242	27	in	in	ADP
easat-6351	242	28	an	an	DET
easat-6351	242	29	online	online	ADJ
easat-6351	242	30	fashion	fashion	NOUN
easat-6351	242	31	store	store	NOUN
easat-6351	242	32	,	,	PUNCT
easat-6351	242	33	"	"	PUNCT
easat-6351	242	34	international	international	ADJ
easat-6351	242	35	journal	journal	NOUN
easat-6351	242	36	of	of	ADP
easat-6351	242	37	advanced	advanced	ADJ
easat-6351	242	38	business	business	NOUN
easat-6351	242	39	studies	study	NOUN
easat-6351	242	40	,	,	PUNCT
easat-6351	242	41	vol	vol	NOUN
easat-6351	242	42	.	.	PROPN
easat-6351	243	1	3	3	NUM
easat-6351	243	2	,	,	PUNCT
easat-6351	243	3	no	no	INTJ
easat-6351	243	4	.	.	NOUN
easat-6351	243	5	1	1	NUM
easat-6351	243	6	,	,	PUNCT
easat-6351	243	7	pp	pp	ADJ
easat-6351	243	8	.	.	PUNCT
easat-6351	244	1	107	107	NUM
easat-6351	244	2	-	-	SYM
easat-6351	244	3	123	123	NUM
easat-6351	244	4	,	,	PUNCT
easat-6351	244	5	2024	2024	NUM
easat-6351	244	6	.	.	PUNCT
easat-6351	245	1	[	[	X
easat-6351	245	2	24	24	NUM
easat-6351	245	3	]	]	X
easat-6351	245	4	g.	g.	PROPN
easat-6351	245	5	karpushkin	karpushkin	PROPN
easat-6351	245	6	,	,	PUNCT
easat-6351	245	7	"	"	PUNCT
easat-6351	245	8	predicting	predict	VERB
easat-6351	245	9	consumer	consumer	NOUN
easat-6351	245	10	behavior	behavior	NOUN
easat-6351	245	11	based	base	VERB
easat-6351	245	12	on	on	ADP
easat-6351	245	13	big	big	ADJ
easat-6351	245	14	data	datum	NOUN
easat-6351	245	15	of	of	ADP
easat-6351	245	16	user	user	NOUN
easat-6351	245	17	-	-	PUNCT
easat-6351	245	18	generated	generate	VERB
easat-6351	245	19	online	online	ADJ
easat-6351	245	20	content	content	NOUN
easat-6351	245	21	in	in	ADP
easat-6351	245	22	retail	retail	ADJ
easat-6351	245	23	marketing	marketing	NOUN
easat-6351	245	24	,	,	PUNCT
easat-6351	245	25	"	"	PUNCT
easat-6351	245	26	global	global	ADJ
easat-6351	245	27	journal	journal	NOUN
easat-6351	245	28	of	of	ADP
easat-6351	245	29	flexible	flexible	ADJ
easat-6351	245	30	systems	system	NOUN
easat-6351	245	31	management	management	NOUN
easat-6351	245	32	,	,	PUNCT
easat-6351	245	33	vol	vol	NOUN
easat-6351	245	34	.	.	PROPN
easat-6351	245	35	25	25	NUM
easat-6351	245	36	,	,	PUNCT
easat-6351	245	37	no	no	INTJ
easat-6351	245	38	.	.	NOUN
easat-6351	245	39	1	1	NUM
easat-6351	245	40	,	,	PUNCT
easat-6351	245	41	pp	pp	ADJ
easat-6351	245	42	.	.	PUNCT
easat-6351	246	1	163	163	NUM
easat-6351	246	2	-	-	SYM
easat-6351	246	3	178	178	NUM
easat-6351	246	4	,	,	PUNCT
easat-6351	246	5	2024	2024	NUM
easat-6351	246	6	.	.	PUNCT
easat-6351	247	1	[	[	X
easat-6351	247	2	25	25	NUM
easat-6351	247	3	]	]	X
easat-6351	247	4	s.	s.	PROPN
easat-6351	247	5	haryono	haryono	PROPN
easat-6351	247	6	and	and	CCONJ
easat-6351	247	7	n.	n.	PROPN
easat-6351	247	8	nurlaela	nurlaela	PROPN
easat-6351	247	9	,	,	PUNCT
easat-6351	247	10	"	"	PUNCT
easat-6351	247	11	the	the	DET
easat-6351	247	12	influence	influence	NOUN
easat-6351	247	13	of	of	ADP
easat-6351	247	14	business	business	NOUN
easat-6351	247	15	with	with	ADP
easat-6351	247	16	content	content	ADJ
easat-6351	247	17	ecommerce	ecommerce	NOUN
easat-6351	247	18	on	on	ADP
easat-6351	247	19	retail	retail	ADJ
easat-6351	247	20	business	business	NOUN
easat-6351	247	21	to	to	ADP
easat-6351	247	22	the	the	DET
easat-6351	247	23	aspect	aspect	NOUN
easat-6351	247	24	marketing	marketing	NOUN
easat-6351	247	25	of	of	ADP
easat-6351	247	26	micro	micro	PROPN
easat-6351	247	27	small	small	PROPN
easat-6351	247	28	medium	medium	NOUN
easat-6351	247	29	in	in	ADP
easat-6351	247	30	depok	depok	PROPN
easat-6351	247	31	,	,	PUNCT
easat-6351	247	32	"	"	PUNCT
easat-6351	247	33	the	the	DET
easat-6351	247	34	international	international	ADJ
easat-6351	247	35	journal	journal	NOUN
easat-6351	247	36	of	of	ADP
easat-6351	247	37	business	business	NOUN
easat-6351	247	38	review	review	NOUN
easat-6351	247	39	(	(	PUNCT
easat-6351	247	40	the	the	DET
easat-6351	247	41	jobs	job	NOUN
easat-6351	247	42	review	review	NOUN
easat-6351	247	43	)	)	PUNCT
easat-6351	247	44	,	,	PUNCT
easat-6351	247	45	vol	vol	NOUN
easat-6351	247	46	.	.	PROPN
easat-6351	247	47	1	1	NUM
easat-6351	247	48	,	,	PUNCT
easat-6351	247	49	no	no	INTJ
easat-6351	247	50	.	.	NOUN
easat-6351	247	51	1	1	NUM
easat-6351	247	52	,	,	PUNCT
easat-6351	247	53	pp	pp	ADJ
easat-6351	247	54	.	.	PUNCT
easat-6351	248	1	1	1	NUM
easat-6351	248	2	-	-	SYM
easat-6351	248	3	8	8	NUM
easat-6351	248	4	,	,	PUNCT
easat-6351	248	5	2018	2018	NUM
easat-6351	248	6	.	.	PUNCT
easat-6351	249	1	[	[	X
easat-6351	249	2	26	26	NUM
easat-6351	249	3	]	]	PUNCT
easat-6351	249	4	t.	t.	PROPN
easat-6351	249	5	wang	wang	PROPN
easat-6351	249	6	,	,	PUNCT
easat-6351	249	7	"	"	PUNCT
easat-6351	249	8	research	research	NOUN
easat-6351	249	9	on	on	ADP
easat-6351	249	10	the	the	DET
easat-6351	249	11	impact	impact	NOUN
easat-6351	249	12	of	of	ADP
easat-6351	249	13	e	e	NOUN
easat-6351	249	14	-	-	NOUN
easat-6351	249	15	commerce	commerce	NOUN
easat-6351	249	16	on	on	ADP
easat-6351	249	17	offline	offline	ADJ
easat-6351	249	18	retail	retail	ADJ
easat-6351	249	19	industry	industry	NOUN
easat-6351	249	20	,	,	PUNCT
easat-6351	249	21	"	"	PUNCT
easat-6351	249	22	frontiers	frontier	NOUN
easat-6351	249	23	in	in	ADP
easat-6351	249	24	business	business	NOUN
easat-6351	249	25	,	,	PUNCT
easat-6351	249	26	economics	economic	NOUN
easat-6351	249	27	and	and	CCONJ
easat-6351	249	28	management	management	NOUN
easat-6351	249	29	,	,	PUNCT
easat-6351	249	30	vol	vol	NOUN
easat-6351	249	31	.	.	PROPN
easat-6351	249	32	10	10	NUM
easat-6351	249	33	,	,	PUNCT
easat-6351	249	34	no	no	INTJ
easat-6351	249	35	.	.	NOUN
easat-6351	249	36	1	1	NUM
easat-6351	249	37	,	,	PUNCT
easat-6351	249	38	pp	pp	ADJ
easat-6351	249	39	.	.	PUNCT
easat-6351	250	1	169	169	NUM
easat-6351	250	2	-	-	SYM
easat-6351	250	3	173	173	NUM
easat-6351	250	4	,	,	PUNCT
easat-6351	250	5	2023	2023	NUM
easat-6351	250	6	.	.	PUNCT
easat-6351	251	1	[	[	X
easat-6351	251	2	27	27	NUM
easat-6351	251	3	]	]	X
easat-6351	251	4	s.	s.	PROPN
easat-6351	251	5	ranjan	ranjan	PROPN
easat-6351	251	6	,	,	PUNCT
easat-6351	251	7	"	"	PUNCT
easat-6351	251	8	the	the	DET
easat-6351	251	9	impact	impact	NOUN
easat-6351	251	10	of	of	ADP
easat-6351	251	11	e	e	NOUN
easat-6351	251	12	-	-	NOUN
easat-6351	251	13	commerce	commerce	NOUN
easat-6351	251	14	on	on	ADP
easat-6351	251	15	traditional	traditional	ADJ
easat-6351	251	16	retail	retail	ADJ
easat-6351	251	17	model	model	NOUN
easat-6351	251	18	in	in	ADP
easat-6351	251	19	india	india	PROPN
easat-6351	251	20	,	,	PUNCT
easat-6351	251	21	"	"	PUNCT
easat-6351	251	22	international	international	ADJ
easat-6351	251	23	journal	journal	NOUN
easat-6351	251	24	of	of	ADP
easat-6351	251	25	scientific	scientific	ADJ
easat-6351	251	26	research	research	NOUN
easat-6351	251	27	in	in	ADP
easat-6351	251	28	engineering	engineering	NOUN
easat-6351	251	29	and	and	CCONJ
easat-6351	251	30	management	management	NOUN
easat-6351	251	31	,	,	PUNCT
easat-6351	251	32	vol	vol	NOUN
easat-6351	251	33	.	.	PROPN
easat-6351	251	34	8	8	NUM
easat-6351	251	35	,	,	PUNCT
easat-6351	251	36	no	no	INTJ
easat-6351	251	37	.	.	NOUN
easat-6351	251	38	4	4	NUM
easat-6351	251	39	,	,	PUNCT
easat-6351	251	40	pp	pp	ADJ
easat-6351	251	41	.	.	PUNCT
easat-6351	252	1	1	1	NUM
easat-6351	252	2	-	-	SYM
easat-6351	252	3	5	5	NUM
easat-6351	252	4	,	,	PUNCT
easat-6351	252	5	2024	2024	NUM
easat-6351	252	6	.	.	PUNCT
easat-6351	253	1	[	[	X
easat-6351	253	2	28	28	NUM
easat-6351	253	3	]	]	X
easat-6351	253	4	a.	a.	NOUN
easat-6351	253	5	sayyad	sayyad	PROPN
easat-6351	253	6	and	and	CCONJ
easat-6351	253	7	p.	p.	PROPN
easat-6351	253	8	jadhao	jadhao	PROPN
easat-6351	253	9	,	,	PUNCT
easat-6351	253	10	"	"	PUNCT
easat-6351	253	11	empowering	empower	VERB
easat-6351	253	12	local	local	ADJ
easat-6351	253	13	retail	retail	NOUN
easat-6351	253	14	:	:	PUNCT
easat-6351	253	15	leveraging	leverage	VERB
easat-6351	253	16	e	e	NOUN
easat-6351	253	17	-	-	NOUN
easat-6351	253	18	commerce	commerce	NOUN
easat-6351	253	19	for	for	ADP
easat-6351	253	20	small	small	ADJ
easat-6351	253	21	businesses	business	NOUN
easat-6351	253	22	,	,	PUNCT
easat-6351	253	23	"	"	PUNCT
easat-6351	253	24	international	international	ADJ
easat-6351	253	25	journal	journal	NOUN
easat-6351	253	26	for	for	ADP
easat-6351	253	27	research	research	NOUN
easat-6351	253	28	in	in	ADP
easat-6351	253	29	applied	apply	VERB
easat-6351	253	30	science	science	NOUN
easat-6351	253	31	and	and	CCONJ
easat-6351	253	32	engineering	engineering	NOUN
easat-6351	253	33	technology	technology	NOUN
easat-6351	253	34	,	,	PUNCT
easat-6351	253	35	vol	vol	NOUN
easat-6351	253	36	.	.	PROPN
easat-6351	253	37	8	8	NUM
easat-6351	253	38	,	,	PUNCT
easat-6351	253	39	no	no	INTJ
easat-6351	253	40	.	.	NOUN
easat-6351	253	41	4	4	NUM
easat-6351	253	42	,	,	PUNCT
easat-6351	253	43	pp	pp	ADJ
easat-6351	253	44	.	.	PUNCT
easat-6351	254	1	1	1	NUM
easat-6351	254	2	-	-	SYM
easat-6351	254	3	5	5	NUM
easat-6351	254	4	,	,	PUNCT
easat-6351	254	5	2024	2024	NUM
easat-6351	254	6	.	.	PUNCT
easat-6351	255	1	[	[	X
easat-6351	255	2	29	29	NUM
easat-6351	255	3	]	]	X
easat-6351	255	4	l.	l.	PROPN
easat-6351	255	5	verbivska	verbivska	PROPN
easat-6351	255	6	,	,	PUNCT
easat-6351	255	7	o.	o.	NOUN
easat-6351	255	8	zhuk	zhuk	NOUN
easat-6351	255	9	,	,	PUNCT
easat-6351	255	10	o.	o.	PROPN
easat-6351	255	11	ievsieieva	ievsieieva	PROPN
easat-6351	255	12	,	,	PUNCT
easat-6351	255	13	t.	t.	PROPN
easat-6351	255	14	kuchmiiova	kuchmiiova	PROPN
easat-6351	255	15	,	,	PUNCT
easat-6351	255	16	and	and	CCONJ
easat-6351	255	17	v.	v.	ADP
easat-6351	255	18	saienko	saienko	PROPN
easat-6351	255	19	,	,	PUNCT
easat-6351	255	20	"	"	PUNCT
easat-6351	255	21	the	the	DET
easat-6351	255	22	role	role	NOUN
easat-6351	255	23	of	of	ADP
easat-6351	255	24	e	e	NOUN
easat-6351	255	25	-	-	NOUN
easat-6351	255	26	commerce	commerce	NOUN
easat-6351	255	27	in	in	ADP
easat-6351	255	28	stimulating	stimulate	VERB
easat-6351	255	29	innovative	innovative	ADJ
easat-6351	255	30	business	business	NOUN
easat-6351	255	31	development	development	NOUN
easat-6351	255	32	in	in	ADP
easat-6351	255	33	the	the	DET
easat-6351	255	34	conditions	condition	NOUN
easat-6351	255	35	of	of	ADP
easat-6351	255	36	european	european	ADJ
easat-6351	255	37	integration	integration	NOUN
easat-6351	255	38	,	,	PUNCT
easat-6351	255	39	"	"	PUNCT
easat-6351	255	40	financial	financial	ADJ
easat-6351	255	41	and	and	CCONJ
easat-6351	255	42	credit	credit	NOUN
easat-6351	255	43	activity	activity	NOUN
easat-6351	255	44	-	-	PUNCT
easat-6351	255	45	problems	problem	NOUN
easat-6351	255	46	of	of	ADP
easat-6351	255	47	theory	theory	NOUN
easat-6351	255	48	and	and	CCONJ
easat-6351	255	49	practice	practice	NOUN
easat-6351	255	50	,	,	PUNCT
easat-6351	255	51	vol	vol	NOUN
easat-6351	255	52	.	.	PROPN
easat-6351	256	1	3	3	NUM
easat-6351	256	2	,	,	PUNCT
easat-6351	256	3	no	no	INTJ
easat-6351	256	4	.	.	NOUN
easat-6351	256	5	50	50	NUM
easat-6351	256	6	,	,	PUNCT
easat-6351	256	7	pp	pp	ADJ
easat-6351	256	8	.	.	PUNCT
easat-6351	257	1	330	330	NUM
easat-6351	257	2	-	-	SYM
easat-6351	257	3	340	340	NUM
easat-6351	257	4	,	,	PUNCT
easat-6351	257	5	2023	2023	NUM
easat-6351	257	6	.	.	PUNCT
easat-6351	258	1	[	[	X
easat-6351	258	2	30	30	NUM
easat-6351	258	3	]	]	X
easat-6351	258	4	j.	j.	PROPN
easat-6351	258	5	hair	hair	PROPN
easat-6351	258	6	,	,	PUNCT
easat-6351	258	7	w.	w.	PROPN
easat-6351	258	8	black	black	PROPN
easat-6351	258	9	,	,	PUNCT
easat-6351	258	10	b.	b.	PROPN
easat-6351	258	11	babin	babin	PROPN
easat-6351	258	12	,	,	PUNCT
easat-6351	258	13	r.	r.	PROPN
easat-6351	258	14	anderson	anderson	PROPN
easat-6351	258	15	,	,	PUNCT
easat-6351	258	16	and	and	CCONJ
easat-6351	258	17	r.	r.	PROPN
easat-6351	258	18	tatham	tatham	PROPN
easat-6351	258	19	,	,	PUNCT
easat-6351	258	20	multivariate	multivariate	NOUN
easat-6351	258	21	data	datum	NOUN
easat-6351	258	22	analysis	analysis	NOUN
easat-6351	258	23	,	,	PUNCT
easat-6351	258	24	6th	6th	ADJ
easat-6351	258	25	ed	ed	NOUN
easat-6351	258	26	.	.	PUNCT
easat-6351	259	1	upper	upper	ADJ
easat-6351	259	2	saddle	saddle	PROPN
easat-6351	259	3	river	river	NOUN
easat-6351	259	4	:	:	PUNCT
easat-6351	259	5	pearson	pearson	PROPN
easat-6351	259	6	prentice	prentice	PROPN
easat-6351	259	7	hall	hall	PROPN
easat-6351	259	8	,	,	PUNCT
easat-6351	259	9	2006	2006	NUM
easat-6351	259	10	.	.	PUNCT