id	sid	tid	token	lemma	pos
easat-6543	1	1	edelweiss	edelweiss	PROPN
easat-6543	1	2	applied	apply	VERB
easat-6543	1	3	science	science	NOUN
easat-6543	1	4	and	and	CCONJ
easat-6543	1	5	technology	technology	NOUN
easat-6543	1	6	issn	issn	PROPN
easat-6543	1	7	:	:	PUNCT
easat-6543	1	8	2576	2576	NUM
easat-6543	1	9	-	-	SYM
easat-6543	1	10	8484	8484	NUM
easat-6543	1	11	vol	vol	NOUN
easat-6543	1	12	.	.	PROPN
easat-6543	2	1	9	9	NUM
easat-6543	2	2	,	,	PUNCT
easat-6543	2	3	no	no	INTJ
easat-6543	2	4	.	.	NOUN
easat-6543	2	5	4	4	NUM
easat-6543	2	6	,	,	PUNCT
easat-6543	2	7	2267	2267	NUM
easat-6543	2	8	-	-	SYM
easat-6543	2	9	2280	2280	NUM
easat-6543	2	10	2025	2025	NUM
easat-6543	2	11	publisher	publisher	NOUN
easat-6543	2	12	:	:	PUNCT
easat-6543	2	13	learning	learn	VERB
easat-6543	2	14	gate	gate	NOUN
easat-6543	2	15	doi	doi	PROPN
easat-6543	2	16	:	:	PUNCT
easat-6543	2	17	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	2	18	©	©	PROPN
easat-6543	2	19	2025	2025	NUM
easat-6543	2	20	by	by	ADP
easat-6543	2	21	the	the	DET
easat-6543	2	22	author	author	NOUN
easat-6543	2	23	;	;	PUNCT
easat-6543	2	24	licensee	licensee	PROPN
easat-6543	2	25	learning	learning	NOUN
easat-6543	2	26	gate	gate	NOUN
easat-6543	3	1	©	©	PROPN
easat-6543	3	2	2025	2025	NUM
easat-6543	3	3	by	by	ADP
easat-6543	3	4	the	the	DET
easat-6543	3	5	author	author	NOUN
easat-6543	3	6	;	;	PUNCT
easat-6543	3	7	licensee	licensee	PROPN
easat-6543	3	8	learning	learning	NOUN
easat-6543	3	9	gate	gate	NOUN
easat-6543	3	10	history	history	NOUN
easat-6543	3	11	:	:	PUNCT
easat-6543	3	12	received	receive	VERB
easat-6543	3	13	:	:	PUNCT
easat-6543	3	14	28	28	NUM
easat-6543	3	15	february	february	NOUN
easat-6543	3	16	2025	2025	NUM
easat-6543	3	17	;	;	PUNCT
easat-6543	3	18	revised	revise	VERB
easat-6543	3	19	:	:	PUNCT
easat-6543	3	20	8	8	NUM
easat-6543	3	21	april	april	PROPN
easat-6543	3	22	2025	2025	NUM
easat-6543	3	23	;	;	PUNCT
easat-6543	3	24	accepted	accept	VERB
easat-6543	3	25	:	:	PUNCT
easat-6543	3	26	11	11	NUM
easat-6543	3	27	april	april	PROPN
easat-6543	3	28	2025	2025	NUM
easat-6543	3	29	;	;	PUNCT
easat-6543	3	30	published	publish	VERB
easat-6543	3	31	:	:	PUNCT
easat-6543	4	1	24	24	NUM
easat-6543	4	2	april	april	PROPN
easat-6543	4	3	2025	2025	NUM
easat-6543	4	4	*	*	PUNCT
easat-6543	4	5	correspondence	correspondence	NOUN
easat-6543	4	6	:	:	PUNCT
easat-6543	5	1	m.ahmad@seu.edu.sa	m.ahmad@seu.edu.sa	PROPN
easat-6543	5	2	factors	factor	NOUN
easat-6543	5	3	influencing	influence	VERB
easat-6543	5	4	the	the	DET
easat-6543	5	5	growth	growth	NOUN
easat-6543	5	6	of	of	ADP
easat-6543	5	7	e	e	NOUN
easat-6543	5	8	-	-	NOUN
easat-6543	5	9	commerce	commerce	NOUN
easat-6543	5	10	:	:	PUNCT
easat-6543	5	11	the	the	DET
easat-6543	5	12	mediating	mediate	VERB
easat-6543	5	13	role	role	NOUN
easat-6543	5	14	of	of	ADP
easat-6543	5	15	digital	digital	ADJ
easat-6543	5	16	marketing	marketing	NOUN
easat-6543	5	17	mohammad	mohammad	PROPN
easat-6543	5	18	wasiq1	wasiq1	PROPN
easat-6543	5	19	*	*	PROPN
easat-6543	6	1	1college	1college	PROPN
easat-6543	6	2	of	of	ADP
easat-6543	6	3	administration	administration	NOUN
easat-6543	6	4	and	and	CCONJ
easat-6543	6	5	financial	financial	ADJ
easat-6543	6	6	sciences	science	NOUN
easat-6543	6	7	,	,	PUNCT
easat-6543	6	8	saudi	saudi	ADJ
easat-6543	6	9	electronic	electronic	ADJ
easat-6543	6	10	university	university	NOUN
easat-6543	6	11	,	,	PUNCT
easat-6543	6	12	riyadh	riyadh	PROPN
easat-6543	6	13	11673	11673	NUM
easat-6543	6	14	,	,	PUNCT
easat-6543	6	15	saudi	saudi	PROPN
easat-6543	6	16	arabia	arabia	PROPN
easat-6543	6	17	;	;	PUNCT
easat-6543	6	18	m.ahmad@seu.edu.sa	m.ahmad@seu.edu.sa	PROPN
easat-6543	6	19	(	(	PUNCT
easat-6543	6	20	m.w	m.w	PROPN
easat-6543	6	21	.	.	PROPN
easat-6543	6	22	)	)	PUNCT
easat-6543	6	23	.	.	PUNCT
easat-6543	7	1	abstract	abstract	ADV
easat-6543	7	2	:	:	PUNCT
easat-6543	7	3	the	the	DET
easat-6543	7	4	purpose	purpose	NOUN
easat-6543	7	5	of	of	ADP
easat-6543	7	6	this	this	DET
easat-6543	7	7	research	research	NOUN
easat-6543	7	8	is	be	AUX
easat-6543	7	9	to	to	PART
easat-6543	7	10	determine	determine	VERB
easat-6543	7	11	the	the	DET
easat-6543	7	12	reasons	reason	NOUN
easat-6543	7	13	that	that	PRON
easat-6543	7	14	motivate	motivate	VERB
easat-6543	7	15	indian	indian	ADJ
easat-6543	7	16	e	e	PROPN
easat-6543	7	17	-	-	PROPN
easat-6543	7	18	commerce	commerce	NOUN
easat-6543	7	19	marketers	marketer	NOUN
easat-6543	7	20	to	to	PART
easat-6543	7	21	utilize	utilize	VERB
easat-6543	7	22	digital	digital	ADJ
easat-6543	7	23	marketing	marketing	NOUN
easat-6543	7	24	and	and	CCONJ
easat-6543	7	25	to	to	PART
easat-6543	7	26	propose	propose	VERB
easat-6543	7	27	a	a	DET
easat-6543	7	28	set	set	NOUN
easat-6543	7	29	of	of	ADP
easat-6543	7	30	seven	seven	NUM
easat-6543	7	31	such	such	ADJ
easat-6543	7	32	motivators	motivator	NOUN
easat-6543	7	33	.	.	PUNCT
easat-6543	8	1	digital	digital	ADJ
easat-6543	8	2	marketing	marketing	NOUN
easat-6543	8	3	has	have	AUX
easat-6543	8	4	played	play	VERB
easat-6543	8	5	a	a	DET
easat-6543	8	6	crucial	crucial	ADJ
easat-6543	8	7	role	role	NOUN
easat-6543	8	8	in	in	ADP
easat-6543	8	9	the	the	DET
easat-6543	8	10	expansion	expansion	NOUN
easat-6543	8	11	of	of	ADP
easat-6543	8	12	the	the	DET
easat-6543	8	13	indian	indian	ADJ
easat-6543	8	14	e	e	PROPN
easat-6543	8	15	-	-	PROPN
easat-6543	8	16	commerce	commerce	NOUN
easat-6543	8	17	sector	sector	NOUN
easat-6543	8	18	.	.	PUNCT
easat-6543	9	1	the	the	DET
easat-6543	9	2	study	study	NOUN
easat-6543	9	3	included	include	VERB
easat-6543	9	4	a	a	DET
easat-6543	9	5	quantitative	quantitative	ADJ
easat-6543	9	6	strategy	strategy	NOUN
easat-6543	9	7	and	and	CCONJ
easat-6543	9	8	exploratory	exploratory	ADJ
easat-6543	9	9	factorial	factorial	ADJ
easat-6543	9	10	analysis	analysis	NOUN
easat-6543	9	11	.	.	PUNCT
easat-6543	10	1	levels	level	NOUN
easat-6543	10	2	of	of	ADP
easat-6543	10	3	relationship	relationship	NOUN
easat-6543	10	4	between	between	ADP
easat-6543	10	5	conceptual	conceptual	ADJ
easat-6543	10	6	model	model	NOUN
easat-6543	10	7	constructs	construct	NOUN
easat-6543	10	8	and	and	CCONJ
easat-6543	10	9	digital	digital	ADJ
easat-6543	10	10	marketing	marketing	NOUN
easat-6543	10	11	's	's	PART
easat-6543	10	12	influence	influence	NOUN
easat-6543	10	13	on	on	ADP
easat-6543	10	14	the	the	DET
easat-6543	10	15	growth	growth	NOUN
easat-6543	10	16	of	of	ADP
easat-6543	10	17	e	e	NOUN
easat-6543	10	18	-	-	NOUN
easat-6543	10	19	commerce	commerce	NOUN
easat-6543	10	20	enterprises	enterprise	NOUN
easat-6543	10	21	were	be	AUX
easat-6543	10	22	calculated	calculate	VERB
easat-6543	10	23	using	use	VERB
easat-6543	10	24	regression	regression	NOUN
easat-6543	10	25	analysis	analysis	NOUN
easat-6543	10	26	.	.	PUNCT
easat-6543	11	1	the	the	DET
easat-6543	11	2	growth	growth	NOUN
easat-6543	11	3	of	of	ADP
easat-6543	11	4	e	e	NOUN
easat-6543	11	5	-	-	NOUN
easat-6543	11	6	commerce	commerce	NOUN
easat-6543	11	7	can	can	AUX
easat-6543	11	8	be	be	AUX
easat-6543	11	9	attributed	attribute	VERB
easat-6543	11	10	primarily	primarily	ADV
easat-6543	11	11	to	to	ADP
easat-6543	11	12	the	the	DET
easat-6543	11	13	increased	increase	VERB
easat-6543	11	14	use	use	NOUN
easat-6543	11	15	of	of	ADP
easat-6543	11	16	digital	digital	ADJ
easat-6543	11	17	marketing	marketing	NOUN
easat-6543	11	18	,	,	PUNCT
easat-6543	11	19	which	which	PRON
easat-6543	11	20	,	,	PUNCT
easat-6543	11	21	in	in	ADP
easat-6543	11	22	turn	turn	NOUN
easat-6543	11	23	,	,	PUNCT
easat-6543	11	24	can	can	AUX
easat-6543	11	25	be	be	AUX
easat-6543	11	26	attributed	attribute	VERB
easat-6543	11	27	to	to	ADP
easat-6543	11	28	the	the	DET
easat-6543	11	29	rise	rise	NOUN
easat-6543	11	30	of	of	ADP
easat-6543	11	31	digital	digital	ADJ
easat-6543	11	32	media	medium	NOUN
easat-6543	11	33	as	as	ADP
easat-6543	11	34	a	a	DET
easat-6543	11	35	communication	communication	NOUN
easat-6543	11	36	medium	medium	NOUN
easat-6543	11	37	.	.	PUNCT
easat-6543	12	1	the	the	DET
easat-6543	12	2	study	study	NOUN
easat-6543	12	3	's	's	PART
easat-6543	12	4	primary	primary	ADJ
easat-6543	12	5	consequences	consequence	NOUN
easat-6543	12	6	lie	lie	VERB
easat-6543	12	7	in	in	ADP
easat-6543	12	8	the	the	DET
easat-6543	12	9	fact	fact	NOUN
easat-6543	12	10	that	that	SCONJ
easat-6543	12	11	it	it	PRON
easat-6543	12	12	provides	provide	VERB
easat-6543	12	13	insight	insight	NOUN
easat-6543	12	14	into	into	ADP
easat-6543	12	15	how	how	SCONJ
easat-6543	12	16	businesses	business	NOUN
easat-6543	12	17	react	react	VERB
easat-6543	12	18	to	to	ADP
easat-6543	12	19	technological	technological	ADJ
easat-6543	12	20	innovation	innovation	NOUN
easat-6543	12	21	,	,	PUNCT
easat-6543	12	22	which	which	PRON
easat-6543	12	23	can	can	AUX
easat-6543	12	24	then	then	ADV
easat-6543	12	25	be	be	AUX
easat-6543	12	26	used	use	VERB
easat-6543	12	27	to	to	PART
easat-6543	12	28	pinpoint	pinpoint	VERB
easat-6543	12	29	the	the	DET
easat-6543	12	30	requirements	requirement	NOUN
easat-6543	12	31	for	for	ADP
easat-6543	12	32	and	and	CCONJ
easat-6543	12	33	the	the	DET
easat-6543	12	34	most	most	ADV
easat-6543	12	35	effective	effective	ADJ
easat-6543	12	36	approaches	approach	NOUN
easat-6543	12	37	to	to	ADP
easat-6543	12	38	maintaining	maintain	VERB
easat-6543	12	39	this	this	DET
easat-6543	12	40	industry	industry	NOUN
easat-6543	12	41	's	's	PART
easat-6543	12	42	long	long	ADJ
easat-6543	12	43	-	-	PUNCT
easat-6543	12	44	term	term	NOUN
easat-6543	12	45	viability	viability	NOUN
easat-6543	12	46	.	.	PUNCT
easat-6543	13	1	it	it	PRON
easat-6543	13	2	is	be	AUX
easat-6543	13	3	vital	vital	ADJ
easat-6543	13	4	to	to	PART
easat-6543	13	5	compare	compare	VERB
easat-6543	13	6	these	these	DET
easat-6543	13	7	results	result	NOUN
easat-6543	13	8	with	with	ADP
easat-6543	13	9	those	those	PRON
easat-6543	13	10	of	of	ADP
easat-6543	13	11	developed	develop	VERB
easat-6543	13	12	nations	nation	NOUN
easat-6543	13	13	to	to	PART
easat-6543	13	14	contribute	contribute	VERB
easat-6543	13	15	to	to	ADP
easat-6543	13	16	a	a	DET
easat-6543	13	17	global	global	ADJ
easat-6543	13	18	strategy	strategy	NOUN
easat-6543	13	19	,	,	PUNCT
easat-6543	13	20	as	as	SCONJ
easat-6543	13	21	the	the	DET
easat-6543	13	22	limitations	limitation	NOUN
easat-6543	13	23	of	of	ADP
easat-6543	13	24	this	this	DET
easat-6543	13	25	study	study	NOUN
easat-6543	13	26	lie	lie	VERB
easat-6543	13	27	in	in	ADP
easat-6543	13	28	the	the	DET
easat-6543	13	29	fact	fact	NOUN
easat-6543	13	30	that	that	SCONJ
easat-6543	13	31	the	the	DET
easat-6543	13	32	hypotheses	hypothesis	NOUN
easat-6543	13	33	were	be	AUX
easat-6543	13	34	evaluated	evaluate	VERB
easat-6543	13	35	for	for	ADP
easat-6543	13	36	the	the	DET
easat-6543	13	37	indian	indian	ADJ
easat-6543	13	38	e	e	PROPN
easat-6543	13	39	-	-	PROPN
easat-6543	13	40	commerce	commerce	PROPN
easat-6543	13	41	business	business	NOUN
easat-6543	13	42	environment	environment	NOUN
easat-6543	13	43	.	.	PUNCT
easat-6543	14	1	keywords	keyword	NOUN
easat-6543	14	2	:	:	PUNCT
easat-6543	14	3	business	business	NOUN
easat-6543	14	4	optimisation	optimisation	NOUN
easat-6543	14	5	,	,	PUNCT
easat-6543	14	6	digital	digital	ADJ
easat-6543	14	7	marketing	marketing	NOUN
easat-6543	14	8	,	,	PUNCT
easat-6543	14	9	digital	digital	ADJ
easat-6543	14	10	media	medium	NOUN
easat-6543	14	11	,	,	PUNCT
easat-6543	14	12	e	e	NOUN
easat-6543	14	13	-	-	NOUN
easat-6543	14	14	commerce	commerce	NOUN
easat-6543	14	15	,	,	PUNCT
easat-6543	14	16	market	market	NOUN
easat-6543	14	17	positioning	positioning	NOUN
easat-6543	14	18	.	.	PUNCT
easat-6543	15	1	1	1	X
easat-6543	15	2	.	.	X
easat-6543	15	3	introduction	introduction	NOUN
easat-6543	15	4	digital	digital	ADJ
easat-6543	15	5	marketing	marketing	NOUN
easat-6543	15	6	refers	refer	VERB
easat-6543	15	7	to	to	ADP
easat-6543	15	8	the	the	DET
easat-6543	15	9	use	use	NOUN
easat-6543	15	10	of	of	ADP
easat-6543	15	11	digital	digital	ADJ
easat-6543	15	12	mediums	medium	NOUN
easat-6543	15	13	to	to	PART
easat-6543	15	14	advertise	advertise	VERB
easat-6543	15	15	a	a	DET
easat-6543	15	16	product	product	NOUN
easat-6543	15	17	or	or	CCONJ
easat-6543	15	18	brand	brand	NOUN
easat-6543	15	19	.	.	PUNCT
easat-6543	16	1	digital	digital	ADJ
easat-6543	16	2	marketing	marketing	NOUN
easat-6543	16	3	also	also	ADV
easat-6543	16	4	goes	go	VERB
easat-6543	16	5	by	by	ADP
easat-6543	16	6	the	the	DET
easat-6543	16	7	titles	title	NOUN
easat-6543	16	8	"	"	PUNCT
easat-6543	16	9	online	online	ADJ
easat-6543	16	10	marketing	marketing	NOUN
easat-6543	16	11	,	,	PUNCT
easat-6543	16	12	"	"	PUNCT
easat-6543	16	13	"	"	PUNCT
easat-6543	16	14	internet	internet	NOUN
easat-6543	16	15	marketing	marketing	NOUN
easat-6543	16	16	,	,	PUNCT
easat-6543	16	17	"	"	PUNCT
easat-6543	16	18	and	and	CCONJ
easat-6543	16	19	"	"	PUNCT
easat-6543	16	20	web	web	NOUN
easat-6543	16	21	marketing	marketing	NOUN
easat-6543	16	22	.	.	PUNCT
easat-6543	16	23	"	"	PUNCT
easat-6543	17	1	the	the	DET
easat-6543	17	2	concept	concept	NOUN
easat-6543	17	3	of	of	ADP
easat-6543	17	4	"	"	PUNCT
easat-6543	17	5	digital	digital	ADJ
easat-6543	17	6	marketing	marketing	NOUN
easat-6543	17	7	"	"	PUNCT
easat-6543	17	8	has	have	AUX
easat-6543	17	9	become	become	VERB
easat-6543	17	10	increasingly	increasingly	ADV
easat-6543	17	11	mainstream	mainstream	ADJ
easat-6543	17	12	in	in	ADP
easat-6543	17	13	recent	recent	ADJ
easat-6543	17	14	years	year	NOUN
easat-6543	17	15	,	,	PUNCT
easat-6543	17	16	especially	especially	ADV
easat-6543	17	17	in	in	ADP
easat-6543	17	18	some	some	DET
easat-6543	17	19	nations	nation	NOUN
easat-6543	17	20	.	.	PUNCT
easat-6543	18	1	although	although	SCONJ
easat-6543	18	2	though	though	SCONJ
easat-6543	18	3	digital	digital	ADJ
easat-6543	18	4	marketing	marketing	NOUN
easat-6543	18	5	has	have	AUX
easat-6543	18	6	surpassed	surpass	VERB
easat-6543	18	7	online	online	ADJ
easat-6543	18	8	marketing	marketing	NOUN
easat-6543	18	9	as	as	ADP
easat-6543	18	10	the	the	DET
easat-6543	18	11	preferred	preferred	ADJ
easat-6543	18	12	phrase	phrase	NOUN
easat-6543	18	13	in	in	ADP
easat-6543	18	14	the	the	DET
easat-6543	18	15	uk	uk	PROPN
easat-6543	18	16	and	and	CCONJ
easat-6543	18	17	around	around	ADP
easat-6543	18	18	the	the	DET
easat-6543	18	19	world	world	NOUN
easat-6543	18	20	,	,	PUNCT
easat-6543	18	21	online	online	ADJ
easat-6543	18	22	marketing	marketing	NOUN
easat-6543	18	23	is	be	AUX
easat-6543	18	24	still	still	ADV
easat-6543	18	25	commonly	commonly	ADV
easat-6543	18	26	used	use	VERB
easat-6543	18	27	in	in	ADP
easat-6543	18	28	the	the	DET
easat-6543	18	29	us	us	PROPN
easat-6543	18	30	and	and	CCONJ
easat-6543	18	31	web	web	NOUN
easat-6543	18	32	marketing	marketing	NOUN
easat-6543	18	33	is	be	AUX
easat-6543	18	34	common	common	ADJ
easat-6543	18	35	in	in	ADP
easat-6543	18	36	italy	italy	PROPN
easat-6543	18	37	.	.	PUNCT
easat-6543	19	1	using	use	VERB
easat-6543	19	2	the	the	DET
easat-6543	19	3	internet	internet	NOUN
easat-6543	19	4	and	and	CCONJ
easat-6543	19	5	digital	digital	ADJ
easat-6543	19	6	media	medium	NOUN
easat-6543	19	7	to	to	PART
easat-6543	19	8	promote	promote	VERB
easat-6543	19	9	and	and	CCONJ
easat-6543	19	10	sell	sell	VERB
easat-6543	19	11	products	product	NOUN
easat-6543	19	12	is	be	AUX
easat-6543	19	13	called	call	VERB
easat-6543	19	14	"	"	PUNCT
easat-6543	19	15	digital	digital	ADJ
easat-6543	19	16	marketing	marketing	NOUN
easat-6543	19	17	.	.	PUNCT
easat-6543	19	18	"	"	PUNCT
easat-6543	20	1	the	the	DET
easat-6543	20	2	widespread	widespread	ADJ
easat-6543	20	3	adoption	adoption	NOUN
easat-6543	20	4	of	of	ADP
easat-6543	20	5	digital	digital	ADJ
easat-6543	20	6	technology	technology	NOUN
easat-6543	20	7	has	have	AUX
easat-6543	20	8	made	make	VERB
easat-6543	20	9	it	it	PRON
easat-6543	20	10	possible	possible	ADJ
easat-6543	20	11	for	for	SCONJ
easat-6543	20	12	consumers	consumer	NOUN
easat-6543	20	13	to	to	PART
easat-6543	20	14	get	get	VERB
easat-6543	20	15	information	information	NOUN
easat-6543	20	16	whenever	whenever	SCONJ
easat-6543	20	17	and	and	CCONJ
easat-6543	20	18	wherever	wherever	SCONJ
easat-6543	20	19	it	it	PRON
easat-6543	20	20	's	be	AUX
easat-6543	20	21	needed	need	VERB
easat-6543	20	22	.	.	PUNCT
easat-6543	21	1	the	the	DET
easat-6543	21	2	number	number	NOUN
easat-6543	21	3	of	of	ADP
easat-6543	21	4	people	people	NOUN
easat-6543	21	5	using	use	VERB
easat-6543	21	6	the	the	DET
easat-6543	21	7	internet	internet	NOUN
easat-6543	21	8	every	every	DET
easat-6543	21	9	day	day	NOUN
easat-6543	21	10	is	be	AUX
easat-6543	21	11	expanding	expand	VERB
easat-6543	21	12	around	around	ADP
easat-6543	21	13	the	the	DET
easat-6543	21	14	world	world	NOUN
easat-6543	21	15	,	,	PUNCT
easat-6543	21	16	and	and	CCONJ
easat-6543	21	17	companies	company	NOUN
easat-6543	21	18	of	of	ADP
easat-6543	21	19	all	all	DET
easat-6543	21	20	sizes	size	NOUN
easat-6543	21	21	are	be	AUX
easat-6543	21	22	finding	find	VERB
easat-6543	21	23	new	new	ADJ
easat-6543	21	24	ways	way	NOUN
easat-6543	21	25	to	to	PART
easat-6543	21	26	leverage	leverage	VERB
easat-6543	21	27	technology	technology	NOUN
easat-6543	21	28	to	to	PART
easat-6543	21	29	get	get	VERB
easat-6543	21	30	an	an	DET
easat-6543	21	31	edge	edge	NOUN
easat-6543	21	32	in	in	ADP
easat-6543	21	33	the	the	DET
easat-6543	21	34	market	market	NOUN
easat-6543	21	35	.	.	PUNCT
easat-6543	22	1	moreover	moreover	ADV
easat-6543	22	2	,	,	PUNCT
easat-6543	22	3	the	the	DET
easat-6543	22	4	huge	huge	ADJ
easat-6543	22	5	opportunities	opportunity	NOUN
easat-6543	22	6	that	that	PRON
easat-6543	22	7	digital	digital	ADJ
easat-6543	22	8	marketing	marketing	NOUN
easat-6543	22	9	brings	bring	NOUN
easat-6543	22	10	have	have	AUX
easat-6543	22	11	received	receive	VERB
easat-6543	22	12	a	a	DET
easat-6543	22	13	lot	lot	NOUN
easat-6543	22	14	of	of	ADP
easat-6543	22	15	attention	attention	NOUN
easat-6543	22	16	,	,	PUNCT
easat-6543	22	17	whereas	whereas	SCONJ
easat-6543	22	18	the	the	DET
easat-6543	22	19	obstacles	obstacle	NOUN
easat-6543	22	20	that	that	PRON
easat-6543	22	21	digital	digital	ADJ
easat-6543	22	22	enterprises	enterprise	NOUN
easat-6543	22	23	face	face	VERB
easat-6543	22	24	have	have	AUX
easat-6543	22	25	received	receive	VERB
easat-6543	22	26	far	far	ADV
easat-6543	22	27	less	less	ADJ
easat-6543	22	28	.	.	PUNCT
easat-6543	23	1	promotion	promotion	NOUN
easat-6543	23	2	of	of	ADP
easat-6543	23	3	goods	good	NOUN
easat-6543	23	4	or	or	CCONJ
easat-6543	23	5	services	service	NOUN
easat-6543	23	6	using	use	VERB
easat-6543	23	7	digital	digital	ADJ
easat-6543	23	8	channels	channel	NOUN
easat-6543	23	9	,	,	PUNCT
easat-6543	23	10	especially	especially	ADV
easat-6543	23	11	the	the	DET
easat-6543	23	12	world	world	NOUN
easat-6543	23	13	wide	wide	ADJ
easat-6543	23	14	web	web	NOUN
easat-6543	23	15	,	,	PUNCT
easat-6543	23	16	mobile	mobile	ADJ
easat-6543	23	17	devices	device	NOUN
easat-6543	23	18	,	,	PUNCT
easat-6543	23	19	display	display	NOUN
easat-6543	23	20	advertising	advertising	NOUN
easat-6543	23	21	,	,	PUNCT
easat-6543	23	22	and	and	CCONJ
easat-6543	23	23	other	other	ADJ
easat-6543	23	24	digital	digital	ADJ
easat-6543	23	25	media	medium	NOUN
easat-6543	23	26	,	,	PUNCT
easat-6543	23	27	is	be	AUX
easat-6543	23	28	often	often	ADV
easat-6543	23	29	referred	refer	VERB
easat-6543	23	30	to	to	ADP
easat-6543	23	31	under	under	ADP
easat-6543	23	32	the	the	DET
easat-6543	23	33	umbrella	umbrella	NOUN
easat-6543	23	34	term	term	NOUN
easat-6543	23	35	"	"	PUNCT
easat-6543	23	36	digital	digital	ADJ
easat-6543	23	37	marketing	marketing	NOUN
easat-6543	23	38	.	.	PUNCT
easat-6543	23	39	"	"	PUNCT
easat-6543	24	1	ecommerce	ecommerce	NOUN
easat-6543	24	2	engages	engage	VERB
easat-6543	24	3	the	the	DET
easat-6543	24	4	world	world	NOUN
easat-6543	24	5	wide	wide	ADJ
easat-6543	24	6	web	web	NOUN
easat-6543	24	7	,	,	PUNCT
easat-6543	24	8	use	use	NOUN
easat-6543	24	9	of	of	ADP
easat-6543	24	10	the	the	DET
easat-6543	24	11	internet	internet	NOUN
easat-6543	24	12	,	,	PUNCT
easat-6543	24	13	mobile	mobile	ADJ
easat-6543	24	14	applications	application	NOUN
easat-6543	24	15	and	and	CCONJ
easat-6543	24	16	browsers	browser	NOUN
easat-6543	24	17	running	run	VERB
easat-6543	24	18	on	on	ADP
easat-6543	24	19	mobile	mobile	ADJ
easat-6543	24	20	devices	device	NOUN
easat-6543	24	21	to	to	PART
easat-6543	24	22	complete	complete	VERB
easat-6543	24	23	commercial	commercial	ADJ
easat-6543	24	24	transact	transact	NOUN
easat-6543	24	25	.	.	PUNCT
easat-6543	25	1	the	the	DET
easat-6543	25	2	role	role	NOUN
easat-6543	25	3	digital	digital	ADJ
easat-6543	25	4	media	medium	NOUN
easat-6543	25	5	in	in	ADP
easat-6543	25	6	e	e	NOUN
easat-6543	25	7	-	-	NOUN
easat-6543	25	8	commerce	commerce	NOUN
easat-6543	25	9	play	play	VERB
easat-6543	25	10	important	important	ADJ
easat-6543	25	11	role	role	NOUN
easat-6543	25	12	to	to	PART
easat-6543	25	13	attract	attract	VERB
easat-6543	25	14	large	large	ADJ
easat-6543	25	15	numbers	number	NOUN
easat-6543	25	16	of	of	ADP
easat-6543	25	17	online	online	ADJ
easat-6543	25	18	audience	audience	NOUN
easat-6543	25	19	towards	towards	ADP
easat-6543	25	20	the	the	DET
easat-6543	25	21	products	product	NOUN
easat-6543	25	22	and	and	CCONJ
easat-6543	25	23	services	service	NOUN
easat-6543	25	24	[	[	X
easat-6543	25	25	1	1	NUM
easat-6543	25	26	]	]	PUNCT
easat-6543	25	27	.	.	PUNCT
easat-6543	26	1	according	accord	VERB
easat-6543	26	2	to	to	ADP
easat-6543	26	3	verma	verma	PROPN
easat-6543	26	4	and	and	CCONJ
easat-6543	26	5	nagpal	nagpal	NOUN
easat-6543	26	6	[	[	X
easat-6543	26	7	2	2	NUM
easat-6543	26	8	]	]	X
easat-6543	26	9	e	e	NOUN
easat-6543	26	10	-	-	NOUN
easat-6543	26	11	commerce	commerce	NOUN
easat-6543	26	12	(	(	PUNCT
easat-6543	26	13	also	also	ADV
easat-6543	26	14	called	call	VERB
easat-6543	26	15	as	as	ADP
easat-6543	26	16	digital	digital	ADJ
easat-6543	26	17	,	,	PUNCT
easat-6543	26	18	online	online	ADJ
easat-6543	26	19	,	,	PUNCT
easat-6543	26	20	virtual	virtual	ADJ
easat-6543	26	21	market	market	NOUN
easat-6543	26	22	,	,	PUNCT
easat-6543	26	23	eretail	eretail	NOUN
easat-6543	26	24	,	,	PUNCT
easat-6543	26	25	etc	etc	X
easat-6543	26	26	.	.	X
easat-6543	26	27	)	)	PUNCT
easat-6543	26	28	is	be	AUX
easat-6543	26	29	the	the	DET
easat-6543	26	30	newest	new	ADJ
easat-6543	26	31	and	and	CCONJ
easat-6543	26	32	fastest	fast	ADV
easat-6543	26	33	-	-	PUNCT
easat-6543	26	34	growing	grow	VERB
easat-6543	26	35	industry	industry	NOUN
easat-6543	26	36	in	in	ADP
easat-6543	26	37	india	india	PROPN
easat-6543	26	38	.	.	PUNCT
easat-6543	27	1	its	its	PRON
easat-6543	27	2	popularity	popularity	NOUN
easat-6543	27	3	has	have	AUX
easat-6543	27	4	grown	grow	VERB
easat-6543	27	5	in	in	ADP
easat-6543	27	6	both	both	CCONJ
easat-6543	27	7	developed	developed	ADJ
easat-6543	27	8	and	and	CCONJ
easat-6543	27	9	developing	develop	VERB
easat-6543	27	10	countries	country	NOUN
easat-6543	27	11	,	,	PUNCT
easat-6543	27	12	such	such	ADJ
easat-6543	27	13	as	as	ADP
easat-6543	27	14	india	india	PROPN
easat-6543	27	15	,	,	PUNCT
easat-6543	27	16	thanks	thank	NOUN
easat-6543	27	17	to	to	ADP
easat-6543	27	18	its	its	PRON
easat-6543	27	19	convenience	convenience	NOUN
easat-6543	27	20	,	,	PUNCT
easat-6543	27	21	accessibility	accessibility	NOUN
easat-6543	27	22	,	,	PUNCT
easat-6543	27	23	and	and	CCONJ
easat-6543	27	24	"	"	PUNCT
easat-6543	27	25	anytime	anytime	NOUN
easat-6543	27	26	,	,	PUNCT
easat-6543	27	27	https://orcid.org/0000-0003-0438-039x	https://orcid.org/0000-0003-0438-039x	ADP
easat-6543	27	28	2268	2268	NUM
easat-6543	27	29	edelweiss	edelweiss	PROPN
easat-6543	27	30	applied	apply	VERB
easat-6543	27	31	science	science	NOUN
easat-6543	27	32	and	and	CCONJ
easat-6543	27	33	technology	technology	NOUN
easat-6543	27	34	issn	issn	PROPN
easat-6543	27	35	:	:	PUNCT
easat-6543	27	36	2576	2576	NUM
easat-6543	27	37	-	-	SYM
easat-6543	27	38	8484	8484	NUM
easat-6543	27	39	vol	vol	NOUN
easat-6543	27	40	.	.	PROPN
easat-6543	28	1	9	9	NUM
easat-6543	28	2	,	,	PUNCT
easat-6543	28	3	no	no	INTJ
easat-6543	28	4	.	.	NOUN
easat-6543	28	5	4	4	NUM
easat-6543	28	6	:	:	SYM
easat-6543	28	7	2267	2267	NUM
easat-6543	28	8	-	-	SYM
easat-6543	28	9	2280	2280	NUM
easat-6543	28	10	,	,	PUNCT
easat-6543	28	11	2025	2025	NUM
easat-6543	28	12	doi	doi	NOUN
easat-6543	28	13	:	:	PUNCT
easat-6543	28	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	28	15	©	©	PROPN
easat-6543	28	16	2025	2025	NUM
easat-6543	28	17	by	by	ADP
easat-6543	28	18	the	the	DET
easat-6543	28	19	author	author	NOUN
easat-6543	28	20	;	;	PUNCT
easat-6543	28	21	licensee	licensee	PROPN
easat-6543	28	22	learning	learn	VERB
easat-6543	28	23	gate	gate	NOUN
easat-6543	28	24	anywhere	anywhere	ADV
easat-6543	28	25	"	"	PUNCT
easat-6543	28	26	concept	concept	NOUN
easat-6543	28	27	.	.	PUNCT
easat-6543	29	1	e	e	X
easat-6543	29	2	-	-	NOUN
easat-6543	29	3	commerce	commerce	NOUN
easat-6543	29	4	has	have	AUX
easat-6543	29	5	become	become	VERB
easat-6543	29	6	the	the	DET
easat-6543	29	7	public	public	ADJ
easat-6543	29	8	face	face	NOUN
easat-6543	29	9	of	of	ADP
easat-6543	29	10	modern	modern	ADJ
easat-6543	29	11	-	-	PUNCT
easat-6543	29	12	day	day	NOUN
easat-6543	29	13	digital	digital	PROPN
easat-6543	29	14	india	india	PROPN
easat-6543	29	15	.	.	PUNCT
easat-6543	30	1	in	in	ADP
easat-6543	30	2	2002	2002	NUM
easat-6543	30	3	,	,	PUNCT
easat-6543	30	4	nearly	nearly	ADV
easat-6543	30	5	a	a	PRON
easat-6543	30	6	decade	decade	NOUN
easat-6543	30	7	after	after	ADP
easat-6543	30	8	the	the	DET
easat-6543	30	9	rest	rest	NOUN
easat-6543	30	10	of	of	ADP
easat-6543	30	11	the	the	DET
easat-6543	30	12	world	world	NOUN
easat-6543	30	13	,	,	PUNCT
easat-6543	30	14	india	india	PROPN
easat-6543	30	15	finally	finally	ADV
easat-6543	30	16	joined	join	VERB
easat-6543	30	17	the	the	DET
easat-6543	30	18	e	e	PROPN
easat-6543	30	19	-	-	NOUN
easat-6543	30	20	commerce	commerce	NOUN
easat-6543	30	21	sector	sector	NOUN
easat-6543	30	22	[	[	X
easat-6543	30	23	3	3	NUM
easat-6543	30	24	]	]	PUNCT
easat-6543	30	25	.	.	PUNCT
easat-6543	31	1	for	for	ADP
easat-6543	31	2	the	the	DET
easat-6543	31	3	sake	sake	NOUN
easat-6543	31	4	of	of	ADP
easat-6543	31	5	the	the	DET
easat-6543	31	6	general	general	ADJ
easat-6543	31	7	public	public	NOUN
easat-6543	31	8	,	,	PUNCT
easat-6543	31	9	the	the	DET
easat-6543	31	10	government	government	NOUN
easat-6543	31	11	launched	launch	VERB
easat-6543	31	12	the	the	DET
easat-6543	31	13	first	first	ADJ
easat-6543	31	14	e	e	NOUN
easat-6543	31	15	-	-	NOUN
easat-6543	31	16	commerce	commerce	NOUN
easat-6543	31	17	platform	platform	NOUN
easat-6543	31	18	,	,	PUNCT
easat-6543	31	19	irctc	irctc	NOUN
easat-6543	31	20	,	,	PUNCT
easat-6543	31	21	which	which	PRON
easat-6543	31	22	facilitates	facilitate	VERB
easat-6543	31	23	the	the	DET
easat-6543	31	24	purchase	purchase	NOUN
easat-6543	31	25	of	of	ADP
easat-6543	31	26	train	train	NOUN
easat-6543	31	27	tickets	ticket	NOUN
easat-6543	31	28	.	.	PUNCT
easat-6543	32	1	after	after	ADP
easat-6543	32	2	discovering	discover	VERB
easat-6543	32	3	the	the	DET
easat-6543	32	4	rise	rise	NOUN
easat-6543	32	5	was	be	AUX
easat-6543	32	6	unpredictable	unpredictable	ADJ
easat-6543	32	7	,	,	PUNCT
easat-6543	32	8	the	the	DET
easat-6543	32	9	airline	airline	NOUN
easat-6543	32	10	industry	industry	NOUN
easat-6543	32	11	embraced	embrace	VERB
easat-6543	32	12	this	this	DET
easat-6543	32	13	idea	idea	NOUN
easat-6543	32	14	by	by	ADP
easat-6543	32	15	the	the	DET
easat-6543	32	16	end	end	NOUN
easat-6543	32	17	of	of	ADP
easat-6543	32	18	2003	2003	NUM
easat-6543	32	19	.	.	PUNCT
easat-6543	33	1	large	large	ADJ
easat-6543	33	2	companies	company	NOUN
easat-6543	33	3	such	such	ADJ
easat-6543	33	4	as	as	ADP
easat-6543	33	5	flipkart	flipkart	NOUN
easat-6543	33	6	and	and	CCONJ
easat-6543	33	7	amazon	amazon	NOUN
easat-6543	33	8	have	have	AUX
easat-6543	33	9	been	be	AUX
easat-6543	33	10	actively	actively	ADV
easat-6543	33	11	exploring	explore	VERB
easat-6543	33	12	online	online	ADJ
easat-6543	33	13	business	business	NOUN
easat-6543	33	14	potential	potential	NOUN
easat-6543	33	15	in	in	ADP
easat-6543	33	16	india	india	PROPN
easat-6543	33	17	for	for	ADP
easat-6543	33	18	some	some	DET
easat-6543	33	19	time	time	NOUN
easat-6543	33	20	now	now	ADV
easat-6543	33	21	.	.	PUNCT
easat-6543	34	1	notwithstanding	notwithstanding	ADP
easat-6543	34	2	its	its	PRON
easat-6543	34	3	status	status	NOUN
easat-6543	34	4	as	as	ADP
easat-6543	34	5	a	a	DET
easat-6543	34	6	developing	develop	VERB
easat-6543	34	7	nation	nation	NOUN
easat-6543	34	8	,	,	PUNCT
easat-6543	34	9	india	india	PROPN
easat-6543	34	10	has	have	AUX
easat-6543	34	11	shown	show	VERB
easat-6543	34	12	extraordinary	extraordinary	ADJ
easat-6543	34	13	growth	growth	NOUN
easat-6543	34	14	in	in	ADP
easat-6543	34	15	e	e	NOUN
easat-6543	34	16	-	-	NOUN
easat-6543	34	17	commerce	commerce	NOUN
easat-6543	34	18	,	,	PUNCT
easat-6543	34	19	making	make	VERB
easat-6543	34	20	it	it	PRON
easat-6543	34	21	a	a	DET
easat-6543	34	22	prime	prime	ADJ
easat-6543	34	23	market	market	NOUN
easat-6543	34	24	for	for	ADP
easat-6543	34	25	new	new	ADJ
easat-6543	34	26	ventures	venture	NOUN
easat-6543	34	27	.	.	PUNCT
easat-6543	35	1	2	2	X
easat-6543	35	2	.	.	X
easat-6543	35	3	literature	literature	NOUN
easat-6543	35	4	review	review	VERB
easat-6543	35	5	2.1	2.1	NUM
easat-6543	35	6	.	.	PUNCT
easat-6543	36	1	e	e	X
easat-6543	36	2	-	-	NOUN
easat-6543	36	3	commerce	commerce	NOUN
easat-6543	36	4	according	accord	VERB
easat-6543	36	5	to	to	ADP
easat-6543	36	6	wasiq	wasiq	NOUN
easat-6543	36	7	,	,	PUNCT
easat-6543	36	8	et	et	PROPN
easat-6543	36	9	al	al	PROPN
easat-6543	36	10	.	.	PUNCT
easat-6543	37	1	[	[	X
easat-6543	37	2	4	4	NUM
easat-6543	37	3	]	]	X
easat-6543	37	4	e	e	NOUN
easat-6543	37	5	-	-	NOUN
easat-6543	37	6	commerce	commerce	NOUN
easat-6543	37	7	is	be	AUX
easat-6543	37	8	the	the	DET
easat-6543	37	9	process	process	NOUN
easat-6543	37	10	of	of	ADP
easat-6543	37	11	buying	buying	NOUN
easat-6543	37	12	and	and	CCONJ
easat-6543	37	13	selling	sell	VERB
easat-6543	37	14	goods	good	NOUN
easat-6543	37	15	and	and	CCONJ
easat-6543	37	16	services	service	NOUN
easat-6543	37	17	through	through	ADP
easat-6543	37	18	online	online	NOUN
easat-6543	37	19	.	.	PUNCT
easat-6543	38	1	the	the	DET
easat-6543	38	2	exponential	exponential	ADJ
easat-6543	38	3	growth	growth	NOUN
easat-6543	38	4	of	of	ADP
easat-6543	38	5	mobile	mobile	ADJ
easat-6543	38	6	equipment	equipment	NOUN
easat-6543	38	7	and	and	CCONJ
easat-6543	38	8	wireless	wireless	ADJ
easat-6543	38	9	networks	network	NOUN
easat-6543	38	10	has	have	AUX
easat-6543	38	11	made	make	VERB
easat-6543	38	12	the	the	DET
easat-6543	38	13	reality	reality	NOUN
easat-6543	38	14	of	of	ADP
easat-6543	38	15	e	e	NOUN
easat-6543	38	16	-	-	NOUN
easat-6543	38	17	commerce	commerce	NOUN
easat-6543	38	18	.	.	PUNCT
easat-6543	39	1	there	there	PRON
easat-6543	39	2	has	have	AUX
easat-6543	39	3	been	be	AUX
easat-6543	39	4	a	a	DET
easat-6543	39	5	global	global	ADJ
easat-6543	39	6	shift	shift	NOUN
easat-6543	39	7	to	to	ADP
easat-6543	39	8	digital	digital	ADJ
easat-6543	39	9	technology	technology	NOUN
easat-6543	39	10	.	.	PUNCT
easat-6543	40	1	it	it	PRON
easat-6543	40	2	is	be	AUX
easat-6543	40	3	imperative	imperative	ADJ
easat-6543	40	4	that	that	SCONJ
easat-6543	40	5	people	people	NOUN
easat-6543	40	6	keep	keep	VERB
easat-6543	40	7	moving	move	VERB
easat-6543	40	8	forward	forward	ADV
easat-6543	40	9	with	with	ADP
easat-6543	40	10	their	their	PRON
easat-6543	40	11	digitalization	digitalization	NOUN
easat-6543	40	12	efforts	effort	NOUN
easat-6543	40	13	at	at	ADP
easat-6543	40	14	this	this	DET
easat-6543	40	15	time	time	NOUN
easat-6543	40	16	.	.	PUNCT
easat-6543	41	1	promotional	promotional	ADJ
easat-6543	41	2	and	and	CCONJ
easat-6543	41	3	time	time	NOUN
easat-6543	41	4	-	-	PUNCT
easat-6543	41	5	sensitive	sensitive	ADJ
easat-6543	41	6	activities	activity	NOUN
easat-6543	41	7	are	be	AUX
easat-6543	41	8	executed	execute	VERB
easat-6543	41	9	through	through	ADP
easat-6543	41	10	the	the	DET
easat-6543	41	11	use	use	NOUN
easat-6543	41	12	of	of	ADP
easat-6543	41	13	a	a	DET
easat-6543	41	14	computerised	computerised	ADJ
easat-6543	41	15	strategy	strategy	NOUN
easat-6543	41	16	that	that	PRON
easat-6543	41	17	involves	involve	VERB
easat-6543	41	18	the	the	DET
easat-6543	41	19	distribution	distribution	NOUN
easat-6543	41	20	of	of	ADP
easat-6543	41	21	original	original	ADJ
easat-6543	41	22	copies	copy	NOUN
easat-6543	41	23	,	,	PUNCT
easat-6543	41	24	hoardings	hoarding	NOUN
easat-6543	41	25	,	,	PUNCT
easat-6543	41	26	and	and	CCONJ
easat-6543	41	27	presentations	presentation	NOUN
easat-6543	41	28	using	use	VERB
easat-6543	41	29	electronic	electronic	ADJ
easat-6543	41	30	devices	device	NOUN
easat-6543	41	31	.	.	PUNCT
easat-6543	42	1	the	the	DET
easat-6543	42	2	rise	rise	NOUN
easat-6543	42	3	of	of	ADP
easat-6543	42	4	computerised	computerised	ADJ
easat-6543	42	5	exhibiting	exhibiting	NOUN
easat-6543	42	6	is	be	AUX
easat-6543	42	7	mostly	mostly	ADV
easat-6543	42	8	attributable	attributable	ADJ
easat-6543	42	9	to	to	ADP
easat-6543	42	10	the	the	DET
easat-6543	42	11	popularity	popularity	NOUN
easat-6543	42	12	of	of	ADP
easat-6543	42	13	web	web	NOUN
easat-6543	42	14	-	-	PUNCT
easat-6543	42	15	based	base	VERB
easat-6543	42	16	media	medium	NOUN
easat-6543	42	17	.	.	PUNCT
easat-6543	43	1	entrepreneurs	entrepreneur	NOUN
easat-6543	43	2	who	who	PRON
easat-6543	43	3	launch	launch	VERB
easat-6543	43	4	a	a	DET
easat-6543	43	5	web	web	NOUN
easat-6543	43	6	-	-	PUNCT
easat-6543	43	7	based	base	VERB
easat-6543	43	8	business	business	NOUN
easat-6543	43	9	make	make	VERB
easat-6543	43	10	greater	great	ADJ
easat-6543	43	11	use	use	NOUN
easat-6543	43	12	of	of	ADP
easat-6543	43	13	sophisticated	sophisticated	ADJ
easat-6543	43	14	showcasing	showcasing	NOUN
easat-6543	43	15	than	than	ADP
easat-6543	43	16	those	those	PRON
easat-6543	43	17	who	who	PRON
easat-6543	43	18	launch	launch	VERB
easat-6543	43	19	other	other	ADJ
easat-6543	43	20	types	type	NOUN
easat-6543	43	21	of	of	ADP
easat-6543	43	22	firms	firm	NOUN
easat-6543	43	23	.	.	PUNCT
easat-6543	44	1	the	the	DET
easat-6543	44	2	structure	structure	NOUN
easat-6543	44	3	and	and	CCONJ
easat-6543	44	4	conditions	condition	NOUN
easat-6543	44	5	of	of	ADP
easat-6543	44	6	modern	modern	ADJ
easat-6543	44	7	advertising	advertising	NOUN
easat-6543	44	8	are	be	AUX
easat-6543	44	9	subject	subject	ADJ
easat-6543	44	10	to	to	ADP
easat-6543	44	11	periodic	periodic	ADJ
easat-6543	44	12	shift	shift	NOUN
easat-6543	44	13	as	as	ADP
easat-6543	44	14	a	a	DET
easat-6543	44	15	result	result	NOUN
easat-6543	44	16	of	of	ADP
easat-6543	44	17	shifts	shift	NOUN
easat-6543	44	18	in	in	ADP
easat-6543	44	19	the	the	DET
easat-6543	44	20	pace	pace	NOUN
easat-6543	44	21	and	and	CCONJ
easat-6543	44	22	nature	nature	NOUN
easat-6543	44	23	of	of	ADP
easat-6543	44	24	innovation	innovation	NOUN
easat-6543	44	25	and	and	CCONJ
easat-6543	44	26	its	its	PRON
easat-6543	44	27	updates	update	NOUN
easat-6543	44	28	,	,	PUNCT
easat-6543	44	29	the	the	DET
easat-6543	44	30	scope	scope	NOUN
easat-6543	44	31	and	and	CCONJ
easat-6543	44	32	scale	scale	NOUN
easat-6543	44	33	of	of	ADP
easat-6543	44	34	companies	company	NOUN
easat-6543	44	35	'	'	PART
easat-6543	44	36	activities	activity	NOUN
easat-6543	44	37	,	,	PUNCT
easat-6543	44	38	the	the	DET
easat-6543	44	39	nature	nature	NOUN
easat-6543	44	40	of	of	ADP
easat-6543	44	41	organisational	organisational	ADJ
easat-6543	44	42	transformation	transformation	NOUN
easat-6543	44	43	,	,	PUNCT
easat-6543	44	44	and	and	CCONJ
easat-6543	44	45	the	the	DET
easat-6543	44	46	stability	stability	NOUN
easat-6543	44	47	of	of	ADP
easat-6543	44	48	markets	market	NOUN
easat-6543	44	49	[	[	X
easat-6543	44	50	5	5	NUM
easat-6543	44	51	]	]	PUNCT
easat-6543	44	52	.	.	PUNCT
easat-6543	45	1	in	in	ADP
easat-6543	45	2	order	order	NOUN
easat-6543	45	3	to	to	PART
easat-6543	45	4	provide	provide	VERB
easat-6543	45	5	a	a	DET
easat-6543	45	6	better	well	ADJ
easat-6543	45	7	customer	customer	NOUN
easat-6543	45	8	experience	experience	NOUN
easat-6543	45	9	,	,	PUNCT
easat-6543	45	10	boost	boost	VERB
easat-6543	45	11	website	website	NOUN
easat-6543	45	12	traffic	traffic	NOUN
easat-6543	45	13	,	,	PUNCT
easat-6543	45	14	and	and	CCONJ
easat-6543	45	15	retain	retain	VERB
easat-6543	45	16	visitors	visitor	NOUN
easat-6543	45	17	,	,	PUNCT
easat-6543	45	18	internet	internet	NOUN
easat-6543	45	19	marketing	marketing	NOUN
easat-6543	45	20	is	be	AUX
easat-6543	45	21	essential	essential	ADJ
easat-6543	45	22	,	,	PUNCT
easat-6543	45	23	according	accord	VERB
easat-6543	45	24	to	to	ADP
easat-6543	45	25	kaushik	kaushik	PROPN
easat-6543	45	26	,	,	PUNCT
easat-6543	45	27	et	et	PROPN
easat-6543	45	28	al	al	PROPN
easat-6543	45	29	.	.	PUNCT
easat-6543	46	1	[	[	X
easat-6543	46	2	6	6	NUM
easat-6543	46	3	]	]	PUNCT
easat-6543	46	4	.	.	PUNCT
easat-6543	47	1	building	build	VERB
easat-6543	47	2	brand	brand	NOUN
easat-6543	47	3	recognition	recognition	NOUN
easat-6543	47	4	and	and	CCONJ
easat-6543	47	5	customer	customer	NOUN
easat-6543	47	6	loyalty	loyalty	NOUN
easat-6543	47	7	in	in	ADP
easat-6543	47	8	the	the	DET
easat-6543	47	9	e	e	NOUN
easat-6543	47	10	-	-	NOUN
easat-6543	47	11	commerce	commerce	NOUN
easat-6543	47	12	market	market	NOUN
easat-6543	47	13	is	be	AUX
easat-6543	47	14	greatly	greatly	ADV
easat-6543	47	15	facilitated	facilitate	VERB
easat-6543	47	16	by	by	ADP
easat-6543	47	17	a	a	DET
easat-6543	47	18	well	well	ADV
easat-6543	47	19	-	-	PUNCT
easat-6543	47	20	designed	design	VERB
easat-6543	47	21	,	,	PUNCT
easat-6543	47	22	intuitive	intuitive	ADJ
easat-6543	47	23	website	website	NOUN
easat-6543	47	24	.	.	PUNCT
easat-6543	48	1	search	search	NOUN
easat-6543	48	2	engine	engine	NOUN
easat-6543	48	3	marketing	marketing	NOUN
easat-6543	48	4	(	(	PUNCT
easat-6543	48	5	sem	sem	NOUN
easat-6543	48	6	)	)	PUNCT
easat-6543	48	7	is	be	AUX
easat-6543	48	8	a	a	DET
easat-6543	48	9	form	form	NOUN
easat-6543	48	10	of	of	ADP
easat-6543	48	11	internet	internet	NOUN
easat-6543	48	12	advertising	advertising	NOUN
easat-6543	48	13	that	that	PRON
easat-6543	48	14	helps	help	VERB
easat-6543	48	15	businesses	business	NOUN
easat-6543	48	16	promote	promote	VERB
easat-6543	48	17	their	their	PRON
easat-6543	48	18	wares	ware	NOUN
easat-6543	48	19	and	and	CCONJ
easat-6543	48	20	services	service	NOUN
easat-6543	48	21	directly	directly	ADV
easat-6543	48	22	within	within	ADP
easat-6543	48	23	search	search	NOUN
easat-6543	48	24	engine	engine	NOUN
easat-6543	48	25	results	result	VERB
easat-6543	48	26	pages	page	NOUN
easat-6543	48	27	.	.	PUNCT
easat-6543	49	1	sem	sem	PROPN
easat-6543	49	2	,	,	PUNCT
easat-6543	49	3	in	in	ADP
easat-6543	49	4	which	which	PRON
easat-6543	49	5	adverts	advert	NOUN
easat-6543	49	6	are	be	AUX
easat-6543	49	7	displayed	display	VERB
easat-6543	49	8	on	on	ADP
easat-6543	49	9	search	search	NOUN
easat-6543	49	10	engine	engine	NOUN
easat-6543	49	11	results	result	NOUN
easat-6543	49	12	pages	page	NOUN
easat-6543	49	13	,	,	PUNCT
easat-6543	49	14	is	be	AUX
easat-6543	49	15	becoming	become	VERB
easat-6543	49	16	increasingly	increasingly	ADV
easat-6543	49	17	important	important	ADJ
easat-6543	49	18	for	for	ADP
easat-6543	49	19	recruiting	recruit	VERB
easat-6543	49	20	new	new	ADJ
easat-6543	49	21	customers	customer	NOUN
easat-6543	49	22	.	.	PUNCT
easat-6543	50	1	in	in	ADP
easat-6543	50	2	a	a	DET
easat-6543	50	3	similar	similar	ADJ
easat-6543	50	4	vein	vein	NOUN
easat-6543	50	5	,	,	PUNCT
easat-6543	50	6	businesses	business	NOUN
easat-6543	50	7	can	can	AUX
easat-6543	50	8	boost	boost	VERB
easat-6543	50	9	their	their	PRON
easat-6543	50	10	online	online	ADJ
easat-6543	50	11	visibility	visibility	NOUN
easat-6543	50	12	with	with	ADP
easat-6543	50	13	the	the	DET
easat-6543	50	14	help	help	NOUN
easat-6543	50	15	of	of	ADP
easat-6543	50	16	seo	seo	NOUN
easat-6543	50	17	(	(	PUNCT
easat-6543	50	18	search	search	NOUN
easat-6543	50	19	engine	engine	NOUN
easat-6543	50	20	optimization	optimization	NOUN
easat-6543	50	21	)	)	PUNCT
easat-6543	50	22	and	and	CCONJ
easat-6543	50	23	attract	attract	VERB
easat-6543	50	24	more	more	ADJ
easat-6543	50	25	customers	customer	NOUN
easat-6543	50	26	[	[	X
easat-6543	50	27	7	7	NUM
easat-6543	50	28	]	]	PUNCT
easat-6543	50	29	.	.	PUNCT
easat-6543	51	1	e	e	X
easat-6543	51	2	-	-	NOUN
easat-6543	51	3	commerce	commerce	NOUN
easat-6543	51	4	,	,	PUNCT
easat-6543	51	5	as	as	SCONJ
easat-6543	51	6	investigated	investigate	VERB
easat-6543	51	7	by	by	ADP
easat-6543	51	8	durai	durai	NOUN
easat-6543	51	9	and	and	CCONJ
easat-6543	51	10	king	king	NOUN
easat-6543	51	11	[	[	X
easat-6543	51	12	8	8	NUM
easat-6543	51	13	]	]	PUNCT
easat-6543	51	14	is	be	AUX
easat-6543	51	15	a	a	DET
easat-6543	51	16	type	type	NOUN
easat-6543	51	17	of	of	ADP
easat-6543	51	18	e	e	NOUN
easat-6543	51	19	-	-	NOUN
easat-6543	51	20	business	business	NOUN
easat-6543	51	21	that	that	PRON
easat-6543	51	22	may	may	AUX
easat-6543	51	23	be	be	AUX
easat-6543	51	24	used	use	VERB
easat-6543	51	25	as	as	ADP
easat-6543	51	26	both	both	CCONJ
easat-6543	51	27	a	a	DET
easat-6543	51	28	potent	potent	ADJ
easat-6543	51	29	marketing	marketing	NOUN
easat-6543	51	30	tool	tool	NOUN
easat-6543	51	31	and	and	CCONJ
easat-6543	51	32	a	a	DET
easat-6543	51	33	simple	simple	ADJ
easat-6543	51	34	distribution	distribution	NOUN
easat-6543	51	35	network	network	NOUN
easat-6543	51	36	.	.	PUNCT
easat-6543	52	1	instead	instead	ADV
easat-6543	52	2	than	than	ADP
easat-6543	52	3	relying	rely	VERB
easat-6543	52	4	on	on	ADP
easat-6543	52	5	middlemen	middleman	NOUN
easat-6543	52	6	like	like	ADP
easat-6543	52	7	jobbers	jobber	NOUN
easat-6543	52	8	,	,	PUNCT
easat-6543	52	9	wholesalers	wholesaler	NOUN
easat-6543	52	10	,	,	PUNCT
easat-6543	52	11	and	and	CCONJ
easat-6543	52	12	retailers	retailer	NOUN
easat-6543	52	13	to	to	PART
easat-6543	52	14	get	get	VERB
easat-6543	52	15	products	product	NOUN
easat-6543	52	16	to	to	ADP
easat-6543	52	17	customers	customer	NOUN
easat-6543	52	18	,	,	PUNCT
easat-6543	52	19	the	the	DET
easat-6543	52	20	linear	linear	ADJ
easat-6543	52	21	distribution	distribution	NOUN
easat-6543	52	22	system	system	NOUN
easat-6543	52	23	eliminates	eliminate	VERB
easat-6543	52	24	these	these	DET
easat-6543	52	25	steps	step	NOUN
easat-6543	52	26	.	.	PUNCT
easat-6543	53	1	put	put	VERB
easat-6543	53	2	another	another	DET
easat-6543	53	3	way	way	NOUN
easat-6543	53	4	,	,	PUNCT
easat-6543	53	5	the	the	DET
easat-6543	53	6	e	e	NOUN
easat-6543	53	7	-	-	NOUN
easat-6543	53	8	commerce	commerce	NOUN
easat-6543	53	9	system	system	NOUN
easat-6543	53	10	is	be	AUX
easat-6543	53	11	quite	quite	ADV
easat-6543	53	12	similar	similar	ADJ
easat-6543	53	13	to	to	ADP
easat-6543	53	14	the	the	DET
easat-6543	53	15	direct	direct	ADJ
easat-6543	53	16	distribution	distribution	NOUN
easat-6543	53	17	system	system	NOUN
easat-6543	53	18	in	in	SCONJ
easat-6543	53	19	that	that	SCONJ
easat-6543	53	20	it	it	PRON
easat-6543	53	21	uses	use	VERB
easat-6543	53	22	websites	website	NOUN
easat-6543	53	23	to	to	PART
easat-6543	53	24	gather	gather	VERB
easat-6543	53	25	product	product	NOUN
easat-6543	53	26	orders	order	NOUN
easat-6543	53	27	.	.	PUNCT
easat-6543	54	1	it	it	PRON
easat-6543	54	2	eliminates	eliminate	VERB
easat-6543	54	3	middlemen	middleman	NOUN
easat-6543	54	4	in	in	ADP
easat-6543	54	5	the	the	DET
easat-6543	54	6	distribution	distribution	NOUN
easat-6543	54	7	chain	chain	NOUN
easat-6543	54	8	by	by	ADP
easat-6543	54	9	relaying	relay	VERB
easat-6543	54	10	information	information	NOUN
easat-6543	54	11	directly	directly	ADV
easat-6543	54	12	between	between	ADP
easat-6543	54	13	manufacturers	manufacturer	NOUN
easat-6543	54	14	and	and	CCONJ
easat-6543	54	15	consumers	consumer	NOUN
easat-6543	54	16	.	.	PUNCT
easat-6543	55	1	the	the	DET
easat-6543	55	2	internet	internet	NOUN
easat-6543	55	3	and	and	CCONJ
easat-6543	55	4	smartphone	smartphone	NOUN
easat-6543	55	5	revolution	revolution	NOUN
easat-6543	55	6	are	be	AUX
easat-6543	55	7	crucial	crucial	ADJ
easat-6543	55	8	to	to	ADP
easat-6543	55	9	the	the	DET
easat-6543	55	10	success	success	NOUN
easat-6543	55	11	of	of	ADP
easat-6543	55	12	e	e	NOUN
easat-6543	55	13	-	-	NOUN
easat-6543	55	14	commerce	commerce	NOUN
easat-6543	55	15	since	since	SCONJ
easat-6543	55	16	it	it	PRON
easat-6543	55	17	has	have	AUX
easat-6543	55	18	altered	alter	VERB
easat-6543	55	19	the	the	DET
easat-6543	55	20	way	way	NOUN
easat-6543	55	21	in	in	ADP
easat-6543	55	22	which	which	PRON
easat-6543	55	23	companies	company	NOUN
easat-6543	55	24	interact	interact	VERB
easat-6543	55	25	with	with	ADP
easat-6543	55	26	their	their	PRON
easat-6543	55	27	customers	customer	NOUN
easat-6543	55	28	.	.	PUNCT
easat-6543	56	1	according	accord	VERB
easat-6543	56	2	to	to	ADP
easat-6543	56	3	research	research	NOUN
easat-6543	56	4	[	[	X
easat-6543	56	5	9	9	NUM
easat-6543	56	6	]	]	X
easat-6543	56	7	e	e	NOUN
easat-6543	56	8	-	-	NOUN
easat-6543	56	9	commerce	commerce	NOUN
easat-6543	56	10	has	have	AUX
easat-6543	56	11	revolutionised	revolutionise	VERB
easat-6543	56	12	the	the	DET
easat-6543	56	13	retail	retail	ADJ
easat-6543	56	14	industry	industry	NOUN
easat-6543	56	15	and	and	CCONJ
easat-6543	56	16	inspired	inspire	VERB
easat-6543	56	17	a	a	DET
easat-6543	56	18	new	new	ADJ
easat-6543	56	19	wave	wave	NOUN
easat-6543	56	20	of	of	ADP
easat-6543	56	21	business	business	NOUN
easat-6543	56	22	owners	owner	NOUN
easat-6543	56	23	to	to	PART
easat-6543	56	24	launch	launch	VERB
easat-6543	56	25	online	online	ADJ
easat-6543	56	26	stores	store	NOUN
easat-6543	56	27	catering	cater	VERB
easat-6543	56	28	to	to	ADP
easat-6543	56	29	a	a	DET
easat-6543	56	30	wide	wide	ADJ
easat-6543	56	31	range	range	NOUN
easat-6543	56	32	of	of	ADP
easat-6543	56	33	consumers	consumer	NOUN
easat-6543	56	34	.	.	PUNCT
easat-6543	57	1	the	the	DET
easat-6543	57	2	last	last	ADJ
easat-6543	57	3	two	two	NUM
easat-6543	57	4	decades	decade	NOUN
easat-6543	57	5	have	have	AUX
easat-6543	57	6	seen	see	VERB
easat-6543	57	7	revolutionary	revolutionary	ADJ
easat-6543	57	8	shifts	shift	NOUN
easat-6543	57	9	in	in	ADP
easat-6543	57	10	the	the	DET
easat-6543	57	11	ways	way	NOUN
easat-6543	57	12	in	in	ADP
easat-6543	57	13	which	which	PRON
easat-6543	57	14	people	people	NOUN
easat-6543	57	15	interact	interact	VERB
easat-6543	57	16	and	and	CCONJ
easat-6543	57	17	conduct	conduct	VERB
easat-6543	57	18	business	business	NOUN
easat-6543	57	19	as	as	ADP
easat-6543	57	20	a	a	DET
easat-6543	57	21	result	result	NOUN
easat-6543	57	22	of	of	ADP
easat-6543	57	23	the	the	DET
easat-6543	57	24	widespread	widespread	ADJ
easat-6543	57	25	use	use	NOUN
easat-6543	57	26	of	of	ADP
easat-6543	57	27	the	the	DET
easat-6543	57	28	internet	internet	NOUN
easat-6543	57	29	and	and	CCONJ
easat-6543	57	30	mobile	mobile	ADJ
easat-6543	57	31	device	device	NOUN
easat-6543	57	32	.	.	PUNCT
easat-6543	58	1	recent	recent	ADJ
easat-6543	58	2	phenomenal	phenomenal	ADJ
easat-6543	58	3	growth	growth	NOUN
easat-6543	58	4	has	have	AUX
easat-6543	58	5	allowed	allow	VERB
easat-6543	58	6	the	the	DET
easat-6543	58	7	most	most	ADV
easat-6543	58	8	successful	successful	ADJ
easat-6543	58	9	businesses	business	NOUN
easat-6543	58	10	to	to	PART
easat-6543	58	11	surpass	surpass	VERB
easat-6543	58	12	the	the	DET
easat-6543	58	13	$	$	SYM
easat-6543	58	14	1	1	NUM
easat-6543	58	15	billion	billion	NUM
easat-6543	58	16	mark	mark	NOUN
easat-6543	58	17	.	.	PUNCT
easat-6543	59	1	in	in	ADP
easat-6543	59	2	particular	particular	ADJ
easat-6543	59	3	,	,	PUNCT
easat-6543	59	4	the	the	DET
easat-6543	59	5	scale	scale	NOUN
easat-6543	59	6	of	of	ADP
easat-6543	59	7	the	the	DET
easat-6543	59	8	e	e	PROPN
easat-6543	59	9	-	-	PROPN
easat-6543	59	10	commerce	commerce	NOUN
easat-6543	59	11	business	business	NOUN
easat-6543	59	12	at	at	ADP
easat-6543	59	13	the	the	DET
easat-6543	59	14	time	time	NOUN
easat-6543	59	15	indicates	indicate	VERB
easat-6543	59	16	significant	significant	ADJ
easat-6543	59	17	growth	growth	NOUN
easat-6543	59	18	in	in	ADP
easat-6543	59	19	e	e	NOUN
easat-6543	59	20	-	-	NOUN
easat-6543	59	21	commerce	commerce	NOUN
easat-6543	59	22	in	in	ADP
easat-6543	59	23	india	india	PROPN
easat-6543	59	24	.	.	PUNCT
easat-6543	60	1	2.2	2.2	NUM
easat-6543	60	2	.	.	PUNCT
easat-6543	61	1	digital	digital	ADJ
easat-6543	61	2	marketing	marketing	NOUN
easat-6543	61	3	as	as	ADP
easat-6543	61	4	a	a	DET
easat-6543	61	5	framework	framework	NOUN
easat-6543	61	6	for	for	ADP
easat-6543	61	7	collaboratively	collaboratively	ADV
easat-6543	61	8	connecting	connect	VERB
easat-6543	61	9	,	,	PUNCT
easat-6543	61	10	creating	create	VERB
easat-6543	61	11	,	,	PUNCT
easat-6543	61	12	generating	generating	NOUN
easat-6543	61	13	,	,	PUNCT
easat-6543	61	14	and	and	CCONJ
easat-6543	61	15	retaining	retain	VERB
easat-6543	61	16	value	value	NOUN
easat-6543	61	17	for	for	ADP
easat-6543	61	18	all	all	DET
easat-6543	61	19	parties	party	NOUN
easat-6543	61	20	involved	involve	VERB
easat-6543	61	21	in	in	ADP
easat-6543	61	22	a	a	DET
easat-6543	61	23	business	business	NOUN
easat-6543	61	24	's	's	PART
easat-6543	61	25	operations	operation	NOUN
easat-6543	61	26	,	,	PUNCT
easat-6543	61	27	digital	digital	ADJ
easat-6543	61	28	marketing	marketing	NOUN
easat-6543	61	29	can	can	AUX
easat-6543	61	30	be	be	AUX
easat-6543	61	31	defined	define	VERB
easat-6543	61	32	as	as	ADP
easat-6543	61	33	"	"	PUNCT
easat-6543	61	34	agile	agile	ADJ
easat-6543	61	35	"	"	PUNCT
easat-6543	61	36	and	and	CCONJ
easat-6543	61	37	"	"	PUNCT
easat-6543	61	38	technology	technology	NOUN
easat-6543	61	39	enabled	enable	VERB
easat-6543	61	40	"	"	PUNCT
easat-6543	61	41	[	[	X
easat-6543	61	42	10	10	NUM
easat-6543	61	43	]	]	PUNCT
easat-6543	61	44	.	.	PUNCT
easat-6543	62	1	the	the	DET
easat-6543	62	2	goal	goal	NOUN
easat-6543	62	3	of	of	ADP
easat-6543	62	4	digital	digital	ADJ
easat-6543	62	5	marketing	marketing	NOUN
easat-6543	62	6	is	be	AUX
easat-6543	62	7	to	to	PART
easat-6543	62	8	better	well	ADV
easat-6543	62	9	connect	connect	VERB
easat-6543	62	10	businesses	business	NOUN
easat-6543	62	11	with	with	ADP
easat-6543	62	12	their	their	PRON
easat-6543	62	13	target	target	NOUN
easat-6543	62	14	audiences	audience	NOUN
easat-6543	62	15	by	by	ADP
easat-6543	62	16	learning	learn	VERB
easat-6543	62	17	how	how	SCONJ
easat-6543	62	18	those	those	DET
easat-6543	62	19	audiences	audience	NOUN
easat-6543	62	20	use	use	VERB
easat-6543	62	21	digital	digital	ADJ
easat-6543	62	22	technologies	technology	NOUN
easat-6543	62	23	[	[	X
easat-6543	62	24	11	11	NUM
easat-6543	62	25	]	]	PUNCT
easat-6543	62	26	.	.	PUNCT
easat-6543	63	1	with	with	ADP
easat-6543	63	2	the	the	DET
easat-6543	63	3	development	development	NOUN
easat-6543	63	4	of	of	ADP
easat-6543	63	5	e	e	NOUN
easat-6543	63	6	-	-	NOUN
easat-6543	63	7	commerce	commerce	NOUN
easat-6543	63	8	,	,	PUNCT
easat-6543	63	9	it	it	PRON
easat-6543	63	10	2269	2269	NUM
easat-6543	63	11	edelweiss	edelweiss	PROPN
easat-6543	63	12	applied	apply	VERB
easat-6543	63	13	science	science	NOUN
easat-6543	63	14	and	and	CCONJ
easat-6543	63	15	technology	technology	NOUN
easat-6543	63	16	issn	issn	PROPN
easat-6543	63	17	:	:	PUNCT
easat-6543	63	18	2576	2576	NUM
easat-6543	63	19	-	-	SYM
easat-6543	63	20	8484	8484	NUM
easat-6543	63	21	vol	vol	NOUN
easat-6543	63	22	.	.	PROPN
easat-6543	64	1	9	9	NUM
easat-6543	64	2	,	,	PUNCT
easat-6543	64	3	no	no	INTJ
easat-6543	64	4	.	.	NOUN
easat-6543	64	5	4	4	NUM
easat-6543	64	6	:	:	SYM
easat-6543	64	7	2267	2267	NUM
easat-6543	64	8	-	-	SYM
easat-6543	64	9	2280	2280	NUM
easat-6543	64	10	,	,	PUNCT
easat-6543	64	11	2025	2025	NUM
easat-6543	64	12	doi	doi	NOUN
easat-6543	64	13	:	:	PUNCT
easat-6543	64	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	64	15	©	©	PROPN
easat-6543	64	16	2025	2025	NUM
easat-6543	64	17	by	by	ADP
easat-6543	64	18	the	the	DET
easat-6543	64	19	author	author	NOUN
easat-6543	64	20	;	;	PUNCT
easat-6543	64	21	licensee	licensee	PROPN
easat-6543	64	22	learning	learning	PROPN
easat-6543	64	23	gate	gate	NOUN
easat-6543	64	24	plays	play	VERB
easat-6543	64	25	an	an	DET
easat-6543	64	26	increasingly	increasingly	ADV
easat-6543	64	27	important	important	ADJ
easat-6543	64	28	role	role	NOUN
easat-6543	64	29	in	in	ADP
easat-6543	64	30	businesses	business	NOUN
easat-6543	64	31	and	and	CCONJ
easat-6543	64	32	has	have	VERB
easat-6543	64	33	a	a	DET
easat-6543	64	34	growing	grow	VERB
easat-6543	64	35	impact	impact	NOUN
easat-6543	64	36	on	on	ADP
easat-6543	64	37	the	the	DET
easat-6543	64	38	progress	progress	NOUN
easat-6543	64	39	of	of	ADP
easat-6543	64	40	businesses	business	NOUN
easat-6543	64	41	.	.	PUNCT
easat-6543	65	1	the	the	DET
easat-6543	65	2	advancement	advancement	NOUN
easat-6543	65	3	of	of	ADP
easat-6543	65	4	new	new	ADJ
easat-6543	65	5	e	e	ADJ
easat-6543	65	6	-	-	ADJ
easat-6543	65	7	commerce	commerce	NOUN
easat-6543	65	8	marketing	marketing	NOUN
easat-6543	65	9	strategies	strategy	NOUN
easat-6543	65	10	changing	change	VERB
easat-6543	65	11	the	the	DET
easat-6543	65	12	digital	digital	ADJ
easat-6543	65	13	marketing	marketing	NOUN
easat-6543	65	14	in	in	ADP
easat-6543	65	15	business	business	NOUN
easat-6543	65	16	[	[	X
easat-6543	65	17	12	12	NUM
easat-6543	65	18	]	]	PUNCT
easat-6543	65	19	according	accord	VERB
easat-6543	65	20	to	to	ADP
easat-6543	65	21	pillai	pillai	PROPN
easat-6543	65	22	,	,	PUNCT
easat-6543	65	23	et	et	PROPN
easat-6543	65	24	al	al	PROPN
easat-6543	65	25	.	.	PUNCT
easat-6543	66	1	[	[	X
easat-6543	66	2	13	13	NUM
easat-6543	66	3	]	]	PUNCT
easat-6543	66	4	the	the	DET
easat-6543	66	5	digital	digital	ADJ
easat-6543	66	6	market	market	NOUN
easat-6543	66	7	's	's	PART
easat-6543	66	8	primary	primary	ADJ
easat-6543	66	9	objective	objective	NOUN
easat-6543	66	10	is	be	AUX
easat-6543	66	11	to	to	PART
easat-6543	66	12	learn	learn	VERB
easat-6543	66	13	about	about	ADP
easat-6543	66	14	consumers	consumer	NOUN
easat-6543	66	15	'	'	PART
easat-6543	66	16	wants	want	VERB
easat-6543	66	17	and	and	CCONJ
easat-6543	66	18	needs	need	VERB
easat-6543	66	19	and	and	CCONJ
easat-6543	66	20	provide	provide	VERB
easat-6543	66	21	them	they	PRON
easat-6543	66	22	with	with	ADP
easat-6543	66	23	the	the	DET
easat-6543	66	24	means	mean	NOUN
easat-6543	66	25	to	to	PART
easat-6543	66	26	combine	combine	VERB
easat-6543	66	27	products	product	NOUN
easat-6543	66	28	in	in	ADP
easat-6543	66	29	novel	novel	ADJ
easat-6543	66	30	ways	way	NOUN
easat-6543	66	31	.	.	PUNCT
easat-6543	67	1	the	the	DET
easat-6543	67	2	transparency	transparency	NOUN
easat-6543	67	3	of	of	ADP
easat-6543	67	4	the	the	DET
easat-6543	67	5	digital	digital	ADJ
easat-6543	67	6	market	market	NOUN
easat-6543	67	7	is	be	AUX
easat-6543	67	8	ensured	ensure	VERB
easat-6543	67	9	by	by	ADP
easat-6543	67	10	the	the	DET
easat-6543	67	11	fact	fact	NOUN
easat-6543	67	12	that	that	SCONJ
easat-6543	67	13	buyers	buyer	NOUN
easat-6543	67	14	can	can	AUX
easat-6543	67	15	monitor	monitor	VERB
easat-6543	67	16	the	the	DET
easat-6543	67	17	information	information	NOUN
easat-6543	67	18	the	the	DET
easat-6543	67	19	company	company	NOUN
easat-6543	67	20	provides	provide	VERB
easat-6543	67	21	about	about	ADP
easat-6543	67	22	the	the	DET
easat-6543	67	23	product	product	NOUN
easat-6543	67	24	.	.	PUNCT
easat-6543	68	1	because	because	SCONJ
easat-6543	68	2	the	the	DET
easat-6543	68	3	services	service	NOUN
easat-6543	68	4	of	of	ADP
easat-6543	68	5	the	the	DET
easat-6543	68	6	digital	digital	ADJ
easat-6543	68	7	market	market	NOUN
easat-6543	68	8	are	be	AUX
easat-6543	68	9	available	available	ADJ
easat-6543	68	10	around	around	ADP
easat-6543	68	11	the	the	DET
easat-6543	68	12	clock	clock	NOUN
easat-6543	68	13	,	,	PUNCT
easat-6543	68	14	customers	customer	NOUN
easat-6543	68	15	may	may	AUX
easat-6543	68	16	check	check	VERB
easat-6543	68	17	out	out	ADP
easat-6543	68	18	the	the	DET
easat-6543	68	19	available	available	ADJ
easat-6543	68	20	information	information	NOUN
easat-6543	68	21	whenever	whenever	SCONJ
easat-6543	68	22	it	it	PRON
easat-6543	68	23	is	be	AUX
easat-6543	68	24	most	most	ADV
easat-6543	68	25	convenient	convenient	ADJ
easat-6543	68	26	for	for	ADP
easat-6543	68	27	them	they	PRON
easat-6543	68	28	,	,	PUNCT
easat-6543	68	29	from	from	ADP
easat-6543	68	30	the	the	DET
easat-6543	68	31	comfort	comfort	NOUN
easat-6543	68	32	of	of	ADP
easat-6543	68	33	their	their	PRON
easat-6543	68	34	own	own	ADJ
easat-6543	68	35	homes	home	NOUN
easat-6543	68	36	.	.	PUNCT
easat-6543	69	1	today	today	NOUN
easat-6543	69	2	,	,	PUNCT
easat-6543	69	3	billions	billion	NOUN
easat-6543	69	4	of	of	ADP
easat-6543	69	5	people	people	NOUN
easat-6543	69	6	worldwide	worldwide	ADV
easat-6543	69	7	use	use	VERB
easat-6543	69	8	some	some	DET
easat-6543	69	9	form	form	NOUN
easat-6543	69	10	of	of	ADP
easat-6543	69	11	technology	technology	NOUN
easat-6543	69	12	.	.	PUNCT
easat-6543	70	1	compared	compare	VERB
easat-6543	70	2	to	to	ADP
easat-6543	70	3	previous	previous	ADJ
easat-6543	70	4	decades	decade	NOUN
easat-6543	70	5	,	,	PUNCT
easat-6543	70	6	the	the	DET
easat-6543	70	7	amount	amount	NOUN
easat-6543	70	8	of	of	ADP
easat-6543	70	9	time	time	NOUN
easat-6543	70	10	young	young	ADJ
easat-6543	70	11	people	people	NOUN
easat-6543	70	12	spend	spend	VERB
easat-6543	70	13	on	on	ADP
easat-6543	70	14	social	social	ADJ
easat-6543	70	15	media	medium	NOUN
easat-6543	70	16	has	have	AUX
easat-6543	70	17	nearly	nearly	ADV
easat-6543	70	18	doubled	double	VERB
easat-6543	70	19	.	.	PUNCT
easat-6543	71	1	in	in	ADP
easat-6543	71	2	a	a	DET
easat-6543	71	3	nutshell	nutshell	NOUN
easat-6543	71	4	,	,	PUNCT
easat-6543	71	5	the	the	DET
easat-6543	71	6	internet	internet	NOUN
easat-6543	71	7	and	and	CCONJ
easat-6543	71	8	social	social	ADJ
easat-6543	71	9	networks	network	NOUN
easat-6543	71	10	currently	currently	ADV
easat-6543	71	11	hold	hold	VERB
easat-6543	71	12	more	more	ADJ
easat-6543	71	13	allure	allure	NOUN
easat-6543	71	14	for	for	ADP
easat-6543	71	15	people	people	NOUN
easat-6543	71	16	than	than	ADP
easat-6543	71	17	ever	ever	ADV
easat-6543	71	18	before	before	ADV
easat-6543	71	19	.	.	PUNCT
easat-6543	72	1	consumers	consumer	NOUN
easat-6543	72	2	use	use	VERB
easat-6543	72	3	the	the	DET
easat-6543	72	4	internet	internet	NOUN
easat-6543	72	5	to	to	PART
easat-6543	72	6	research	research	VERB
easat-6543	72	7	products	product	NOUN
easat-6543	72	8	and	and	CCONJ
easat-6543	72	9	services	service	NOUN
easat-6543	72	10	offered	offer	VERB
easat-6543	72	11	by	by	ADP
easat-6543	72	12	an	an	DET
easat-6543	72	13	organisation	organisation	NOUN
easat-6543	72	14	,	,	PUNCT
easat-6543	72	15	to	to	PART
easat-6543	72	16	shop	shop	VERB
easat-6543	72	17	about	about	ADP
easat-6543	72	18	and	and	CCONJ
easat-6543	72	19	compare	compare	VERB
easat-6543	72	20	prices	price	NOUN
easat-6543	72	21	,	,	PUNCT
easat-6543	72	22	and	and	CCONJ
easat-6543	72	23	to	to	PART
easat-6543	72	24	provide	provide	VERB
easat-6543	72	25	feedback	feedback	NOUN
easat-6543	72	26	on	on	ADP
easat-6543	72	27	their	their	PRON
easat-6543	72	28	experiences	experience	NOUN
easat-6543	72	29	with	with	ADP
easat-6543	72	30	those	those	DET
easat-6543	72	31	products	product	NOUN
easat-6543	72	32	and	and	CCONJ
easat-6543	72	33	services	service	NOUN
easat-6543	72	34	.	.	PUNCT
easat-6543	73	1	to	to	PART
easat-6543	73	2	succeed	succeed	VERB
easat-6543	73	3	in	in	ADP
easat-6543	73	4	today	today	NOUN
easat-6543	73	5	's	's	PART
easat-6543	73	6	market	market	NOUN
easat-6543	73	7	,	,	PUNCT
easat-6543	73	8	businesses	business	NOUN
easat-6543	73	9	must	must	AUX
easat-6543	73	10	adapt	adapt	VERB
easat-6543	73	11	to	to	ADP
easat-6543	73	12	the	the	DET
easat-6543	73	13	changing	change	VERB
easat-6543	73	14	preferences	preference	NOUN
easat-6543	73	15	of	of	ADP
easat-6543	73	16	their	their	PRON
easat-6543	73	17	customers	customer	NOUN
easat-6543	73	18	and	and	CCONJ
easat-6543	73	19	move	move	VERB
easat-6543	73	20	their	their	PRON
easat-6543	73	21	marketing	marketing	NOUN
easat-6543	73	22	efforts	effort	NOUN
easat-6543	73	23	online	online	ADV
easat-6543	73	24	.	.	PUNCT
easat-6543	74	1	since	since	SCONJ
easat-6543	74	2	consumers	consumer	NOUN
easat-6543	74	3	can	can	AUX
easat-6543	74	4	conduct	conduct	VERB
easat-6543	74	5	research	research	NOUN
easat-6543	74	6	at	at	ADP
easat-6543	74	7	any	any	DET
easat-6543	74	8	time	time	NOUN
easat-6543	74	9	and	and	CCONJ
easat-6543	74	10	from	from	ADP
easat-6543	74	11	any	any	DET
easat-6543	74	12	location	location	NOUN
easat-6543	74	13	using	use	VERB
easat-6543	74	14	their	their	PRON
easat-6543	74	15	smart	smart	ADJ
easat-6543	74	16	phones	phone	NOUN
easat-6543	74	17	,	,	PUNCT
easat-6543	74	18	mobiles	mobile	NOUN
easat-6543	74	19	and	and	CCONJ
easat-6543	74	20	mobile	mobile	ADJ
easat-6543	74	21	apps	app	NOUN
easat-6543	74	22	are	be	AUX
easat-6543	74	23	an	an	DET
easat-6543	74	24	integral	integral	ADJ
easat-6543	74	25	element	element	NOUN
easat-6543	74	26	of	of	ADP
easat-6543	74	27	the	the	DET
easat-6543	74	28	online	online	ADJ
easat-6543	74	29	shopping	shopping	NOUN
easat-6543	74	30	experience	experience	NOUN
easat-6543	74	31	[	[	X
easat-6543	74	32	14	14	NUM
easat-6543	74	33	]	]	PUNCT
easat-6543	74	34	.	.	PUNCT
easat-6543	75	1	successful	successful	ADJ
easat-6543	75	2	businesses	business	NOUN
easat-6543	75	3	and	and	CCONJ
easat-6543	75	4	their	their	PRON
easat-6543	75	5	marketing	marketing	NOUN
easat-6543	75	6	departments	department	NOUN
easat-6543	75	7	rely	rely	VERB
easat-6543	75	8	on	on	ADP
easat-6543	75	9	digital	digital	ADJ
easat-6543	75	10	marketing	marketing	NOUN
easat-6543	75	11	strategies	strategy	NOUN
easat-6543	75	12	to	to	PART
easat-6543	75	13	reach	reach	VERB
easat-6543	75	14	customers	customer	NOUN
easat-6543	75	15	and	and	CCONJ
easat-6543	75	16	grow	grow	VERB
easat-6543	75	17	their	their	PRON
easat-6543	75	18	brands	brand	NOUN
easat-6543	75	19	[	[	X
easat-6543	75	20	15	15	NUM
easat-6543	75	21	]	]	PUNCT
easat-6543	75	22	.	.	PUNCT
easat-6543	76	1	hypothesis	hypothesis	NOUN
easat-6543	76	2	1	1	NUM
easat-6543	76	3	(	(	PUNCT
easat-6543	76	4	h1	h1	PROPN
easat-6543	76	5	):	):	PUNCT
easat-6543	76	6	digital	digital	ADJ
easat-6543	76	7	marketing	marketing	NOUN
easat-6543	76	8	positively	positively	ADV
easat-6543	76	9	influences	influence	VERB
easat-6543	76	10	the	the	DET
easat-6543	76	11	growth	growth	NOUN
easat-6543	76	12	of	of	ADP
easat-6543	76	13	e	e	NOUN
easat-6543	76	14	-	-	NOUN
easat-6543	76	15	commerce	commerce	NOUN
easat-6543	76	16	.	.	PUNCT
easat-6543	77	1	2.3	2.3	NUM
easat-6543	77	2	.	.	PUNCT
easat-6543	78	1	digital	digital	ADJ
easat-6543	78	2	media	medium	NOUN
easat-6543	78	3	as	as	ADP
easat-6543	78	4	a	a	DET
easat-6543	78	5	means	means	NOUN
easat-6543	78	6	of	of	ADP
easat-6543	78	7	communication	communication	NOUN
easat-6543	78	8	when	when	SCONJ
easat-6543	78	9	engaging	engage	VERB
easat-6543	78	10	in	in	ADP
easat-6543	78	11	marketing	marketing	NOUN
easat-6543	78	12	efforts	effort	NOUN
easat-6543	78	13	,	,	PUNCT
easat-6543	78	14	it	it	PRON
easat-6543	78	15	is	be	AUX
easat-6543	78	16	essential	essential	ADJ
easat-6543	78	17	to	to	PART
easat-6543	78	18	have	have	VERB
easat-6543	78	19	efficient	efficient	ADJ
easat-6543	78	20	channels	channel	NOUN
easat-6543	78	21	of	of	ADP
easat-6543	78	22	communication	communication	NOUN
easat-6543	78	23	with	with	ADP
easat-6543	78	24	both	both	DET
easat-6543	78	25	customers	customer	NOUN
easat-6543	78	26	and	and	CCONJ
easat-6543	78	27	suppliers	supplier	NOUN
easat-6543	78	28	[	[	X
easat-6543	78	29	16	16	NUM
easat-6543	78	30	]	]	PUNCT
easat-6543	78	31	.	.	PUNCT
easat-6543	79	1	with	with	ADP
easat-6543	79	2	the	the	DET
easat-6543	79	3	proliferation	proliferation	NOUN
easat-6543	79	4	of	of	ADP
easat-6543	79	5	free	free	ADJ
easat-6543	79	6	messaging	message	VERB
easat-6543	79	7	apps	app	NOUN
easat-6543	79	8	like	like	ADP
easat-6543	79	9	skype	skype	NOUN
easat-6543	79	10	,	,	PUNCT
easat-6543	79	11	facebook	facebook	NOUN
easat-6543	79	12	,	,	PUNCT
easat-6543	79	13	whatsapp	whatsapp	NOUN
easat-6543	79	14	,	,	PUNCT
easat-6543	79	15	linkedin	linkedin	NOUN
easat-6543	79	16	,	,	PUNCT
easat-6543	79	17	twitter	twitter	NOUN
easat-6543	79	18	,	,	PUNCT
easat-6543	79	19	and	and	CCONJ
easat-6543	79	20	messenger	messenger	NOUN
easat-6543	79	21	made	make	VERB
easat-6543	79	22	possible	possible	ADJ
easat-6543	79	23	by	by	ADP
easat-6543	79	24	digital	digital	ADJ
easat-6543	79	25	marketing	marketing	NOUN
easat-6543	79	26	,	,	PUNCT
easat-6543	79	27	the	the	DET
easat-6543	79	28	world	world	NOUN
easat-6543	79	29	has	have	AUX
easat-6543	79	30	shrunk	shrink	VERB
easat-6543	79	31	into	into	ADP
easat-6543	79	32	a	a	DET
easat-6543	79	33	single	single	ADJ
easat-6543	79	34	community	community	NOUN
easat-6543	79	35	[	[	X
easat-6543	79	36	17	17	NUM
easat-6543	79	37	]	]	PUNCT
easat-6543	79	38	.	.	PUNCT
easat-6543	80	1	as	as	ADP
easat-6543	80	2	a	a	DET
easat-6543	80	3	result	result	NOUN
easat-6543	80	4	,	,	PUNCT
easat-6543	80	5	it	it	PRON
easat-6543	80	6	can	can	AUX
easat-6543	80	7	replace	replace	VERB
easat-6543	80	8	more	more	ADV
easat-6543	80	9	expensive	expensive	ADJ
easat-6543	80	10	forms	form	NOUN
easat-6543	80	11	of	of	ADP
easat-6543	80	12	marketing	marketing	NOUN
easat-6543	80	13	to	to	PART
easat-6543	80	14	increase	increase	VERB
easat-6543	80	15	brand	brand	NOUN
easat-6543	80	16	recognition	recognition	NOUN
easat-6543	80	17	among	among	ADP
easat-6543	80	18	customers	customer	NOUN
easat-6543	80	19	.	.	PUNCT
easat-6543	81	1	promoting	promote	VERB
easat-6543	81	2	two	two	NUM
easat-6543	81	3	-	-	PUNCT
easat-6543	81	4	way	way	NOUN
easat-6543	81	5	communication	communication	NOUN
easat-6543	81	6	between	between	ADP
easat-6543	81	7	a	a	DET
easat-6543	81	8	business	business	NOUN
easat-6543	81	9	and	and	CCONJ
easat-6543	81	10	its	its	PRON
easat-6543	81	11	customers	customer	NOUN
easat-6543	81	12	via	via	ADP
easat-6543	81	13	its	its	PRON
easat-6543	81	14	website	website	NOUN
easat-6543	81	15	or	or	CCONJ
easat-6543	81	16	social	social	ADJ
easat-6543	81	17	media	medium	NOUN
easat-6543	81	18	accounts	account	NOUN
easat-6543	81	19	is	be	AUX
easat-6543	81	20	at	at	ADP
easat-6543	81	21	the	the	DET
easat-6543	81	22	heart	heart	NOUN
easat-6543	81	23	of	of	ADP
easat-6543	81	24	digital	digital	ADJ
easat-6543	81	25	marketing	marketing	NOUN
easat-6543	81	26	,	,	PUNCT
easat-6543	81	27	as	as	SCONJ
easat-6543	81	28	argued	argue	VERB
easat-6543	81	29	by	by	ADP
easat-6543	81	30	chaffey	chaffey	PROPN
easat-6543	81	31	,	,	PUNCT
easat-6543	81	32	et	et	PROPN
easat-6543	81	33	al	al	PROPN
easat-6543	81	34	.	.	PUNCT
easat-6543	82	1	[	[	X
easat-6543	82	2	18	18	NUM
easat-6543	82	3	]	]	PUNCT
easat-6543	82	4	.	.	PUNCT
easat-6543	83	1	being	be	AUX
easat-6543	83	2	an	an	DET
easat-6543	83	3	integral	integral	ADJ
easat-6543	83	4	part	part	NOUN
easat-6543	83	5	of	of	ADP
easat-6543	83	6	digital	digital	ADJ
easat-6543	83	7	marketing	marketing	NOUN
easat-6543	83	8	,	,	PUNCT
easat-6543	83	9	social	social	ADJ
easat-6543	83	10	media	medium	NOUN
easat-6543	83	11	marketing	marketing	NOUN
easat-6543	83	12	allows	allow	VERB
easat-6543	83	13	businesses	business	NOUN
easat-6543	83	14	to	to	PART
easat-6543	83	15	reach	reach	VERB
easat-6543	83	16	their	their	PRON
easat-6543	83	17	intended	intended	ADJ
easat-6543	83	18	audience	audience	NOUN
easat-6543	83	19	through	through	ADP
easat-6543	83	20	a	a	DET
easat-6543	83	21	cost	cost	NOUN
easat-6543	83	22	-	-	PUNCT
easat-6543	83	23	effective	effective	ADJ
easat-6543	83	24	alternative	alternative	NOUN
easat-6543	83	25	to	to	ADP
easat-6543	83	26	conventional	conventional	ADJ
easat-6543	83	27	marketing	marketing	NOUN
easat-6543	83	28	's	's	PART
easat-6543	83	29	costly	costly	ADJ
easat-6543	83	30	publishers	publisher	NOUN
easat-6543	83	31	and	and	CCONJ
easat-6543	83	32	distributors	distributor	NOUN
easat-6543	83	33	.	.	PUNCT
easat-6543	84	1	as	as	ADP
easat-6543	84	2	such	such	ADJ
easat-6543	84	3	,	,	PUNCT
easat-6543	84	4	this	this	DET
easat-6543	84	5	criterion	criterion	NOUN
easat-6543	84	6	intends	intend	VERB
easat-6543	84	7	to	to	PART
easat-6543	84	8	evaluate	evaluate	VERB
easat-6543	84	9	how	how	SCONJ
easat-6543	84	10	well	well	ADV
easat-6543	84	11	customers	customer	NOUN
easat-6543	84	12	take	take	VERB
easat-6543	84	13	to	to	ADP
easat-6543	84	14	digital	digital	ADJ
easat-6543	84	15	marketing	marketing	NOUN
easat-6543	84	16	.	.	PUNCT
easat-6543	85	1	the	the	DET
easat-6543	85	2	role	role	NOUN
easat-6543	85	3	of	of	ADP
easat-6543	85	4	social	social	ADJ
easat-6543	85	5	and	and	CCONJ
easat-6543	85	6	digital	digital	ADJ
easat-6543	85	7	media	medium	NOUN
easat-6543	85	8	has	have	AUX
easat-6543	85	9	become	become	VERB
easat-6543	85	10	the	the	DET
easat-6543	85	11	unique	unique	ADJ
easat-6543	85	12	marketing	marketing	NOUN
easat-6543	85	13	tool	tool	NOUN
easat-6543	85	14	due	due	ADP
easat-6543	85	15	to	to	ADP
easat-6543	85	16	ease	ease	NOUN
easat-6543	85	17	of	of	ADP
easat-6543	85	18	use	use	NOUN
easat-6543	85	19	,	,	PUNCT
easat-6543	85	20	real	real	ADJ
easat-6543	85	21	time	time	NOUN
easat-6543	85	22	bound	bind	VERB
easat-6543	85	23	and	and	CCONJ
easat-6543	85	24	global	global	ADJ
easat-6543	85	25	reach	reach	NOUN
easat-6543	85	26	.	.	PUNCT
easat-6543	86	1	social	social	ADJ
easat-6543	86	2	media	medium	NOUN
easat-6543	86	3	allow	allow	VERB
easat-6543	86	4	the	the	DET
easat-6543	86	5	business	business	NOUN
easat-6543	86	6	to	to	PART
easat-6543	86	7	build	build	VERB
easat-6543	86	8	a	a	DET
easat-6543	86	9	virtual	virtual	ADJ
easat-6543	86	10	unique	unique	ADJ
easat-6543	86	11	digital	digital	ADJ
easat-6543	86	12	platform	platform	NOUN
easat-6543	86	13	to	to	PART
easat-6543	86	14	make	make	VERB
easat-6543	86	15	their	their	PRON
easat-6543	86	16	presence	presence	NOUN
easat-6543	86	17	online	online	ADV
easat-6543	86	18	,	,	PUNCT
easat-6543	86	19	engage	engage	VERB
easat-6543	86	20	with	with	ADP
easat-6543	86	21	the	the	DET
easat-6543	86	22	customer	customer	NOUN
easat-6543	86	23	and	and	CCONJ
easat-6543	86	24	communicate	communicate	VERB
easat-6543	86	25	with	with	ADP
easat-6543	86	26	the	the	DET
easat-6543	86	27	customers	customer	NOUN
easat-6543	86	28	to	to	PART
easat-6543	86	29	enhance	enhance	VERB
easat-6543	86	30	the	the	DET
easat-6543	86	31	more	more	ADJ
easat-6543	86	32	revenue	revenue	NOUN
easat-6543	86	33	[	[	X
easat-6543	86	34	19	19	NUM
easat-6543	86	35	]	]	PUNCT
easat-6543	86	36	.	.	PUNCT
easat-6543	87	1	hypothesis	hypothesis	NOUN
easat-6543	87	2	2	2	NUM
easat-6543	87	3	(	(	PUNCT
easat-6543	87	4	h2	h2	NOUN
easat-6543	87	5	):	):	PUNCT
easat-6543	87	6	digital	digital	ADJ
easat-6543	87	7	media	medium	NOUN
easat-6543	87	8	as	as	ADP
easat-6543	87	9	a	a	DET
easat-6543	87	10	means	means	NOUN
easat-6543	87	11	of	of	ADP
easat-6543	87	12	communication	communication	NOUN
easat-6543	87	13	positively	positively	ADV
easat-6543	87	14	influences	influence	VERB
easat-6543	87	15	the	the	DET
easat-6543	87	16	digital	digital	ADJ
easat-6543	87	17	marketing	marketing	NOUN
easat-6543	87	18	.	.	PUNCT
easat-6543	88	1	2.4	2.4	NUM
easat-6543	88	2	.	.	PUNCT
easat-6543	89	1	customers	customer	NOUN
easat-6543	89	2	’	'	PUNCT
easat-6543	89	3	perceived	perceive	VERB
easat-6543	89	4	benefits	benefit	NOUN
easat-6543	89	5	this	this	DET
easat-6543	89	6	metric	metric	ADJ
easat-6543	89	7	aims	aim	NOUN
easat-6543	89	8	to	to	PART
easat-6543	89	9	quantify	quantify	VERB
easat-6543	89	10	the	the	DET
easat-6543	89	11	value	value	NOUN
easat-6543	89	12	that	that	PRON
easat-6543	89	13	customers	customer	NOUN
easat-6543	89	14	derive	derive	VERB
easat-6543	89	15	from	from	ADP
easat-6543	89	16	a	a	DET
easat-6543	89	17	company	company	NOUN
easat-6543	89	18	's	's	PART
easat-6543	89	19	digital	digital	ADJ
easat-6543	89	20	marketing	marketing	NOUN
easat-6543	89	21	efforts	effort	NOUN
easat-6543	89	22	.	.	PUNCT
easat-6543	90	1	in	in	ADP
easat-6543	90	2	addition	addition	NOUN
easat-6543	90	3	,	,	PUNCT
easat-6543	90	4	it	it	PRON
easat-6543	90	5	offers	offer	VERB
easat-6543	90	6	businesses	business	NOUN
easat-6543	90	7	the	the	DET
easat-6543	90	8	chance	chance	NOUN
easat-6543	90	9	to	to	PART
easat-6543	90	10	better	well	ADV
easat-6543	90	11	categorise	categorise	VERB
easat-6543	90	12	their	their	PRON
easat-6543	90	13	customers	customer	NOUN
easat-6543	90	14	and	and	CCONJ
easat-6543	90	15	so	so	ADV
easat-6543	90	16	expand	expand	VERB
easat-6543	90	17	their	their	PRON
easat-6543	90	18	customer	customer	NOUN
easat-6543	90	19	base	base	NOUN
easat-6543	90	20	[	[	X
easat-6543	90	21	20	20	NUM
easat-6543	90	22	]	]	PUNCT
easat-6543	90	23	.	.	PUNCT
easat-6543	91	1	customers	customer	NOUN
easat-6543	91	2	are	be	AUX
easat-6543	91	3	more	more	ADV
easat-6543	91	4	likely	likely	ADJ
easat-6543	91	5	to	to	PART
easat-6543	91	6	accept	accept	VERB
easat-6543	91	7	a	a	DET
easat-6543	91	8	company	company	NOUN
easat-6543	91	9	's	's	PART
easat-6543	91	10	services	service	NOUN
easat-6543	91	11	on	on	ADP
easat-6543	91	12	faith	faith	NOUN
easat-6543	91	13	if	if	SCONJ
easat-6543	91	14	they	they	PRON
easat-6543	91	15	are	be	AUX
easat-6543	91	16	given	give	VERB
easat-6543	91	17	the	the	DET
easat-6543	91	18	opportunity	opportunity	NOUN
easat-6543	91	19	to	to	PART
easat-6543	91	20	have	have	AUX
easat-6543	91	21	their	their	PRON
easat-6543	91	22	questions	question	NOUN
easat-6543	91	23	answered	answer	VERB
easat-6543	91	24	and	and	CCONJ
easat-6543	91	25	concerns	concern	NOUN
easat-6543	91	26	addressed	address	VERB
easat-6543	91	27	in	in	ADP
easat-6543	91	28	real	real	ADJ
easat-6543	91	29	time	time	NOUN
easat-6543	91	30	[	[	X
easat-6543	91	31	21	21	NUM
easat-6543	91	32	]	]	PUNCT
easat-6543	91	33	.	.	PUNCT
easat-6543	92	1	this	this	DET
easat-6543	92	2	element	element	NOUN
easat-6543	92	3	determine	determine	VERB
easat-6543	92	4	the	the	DET
easat-6543	92	5	value	value	NOUN
easat-6543	92	6	perceived	perceive	VERB
easat-6543	92	7	by	by	ADP
easat-6543	92	8	the	the	DET
easat-6543	92	9	customers	customer	NOUN
easat-6543	92	10	when	when	SCONJ
easat-6543	92	11	communicating	communicate	VERB
easat-6543	92	12	with	with	ADP
easat-6543	92	13	the	the	DET
easat-6543	92	14	organisation	organisation	NOUN
easat-6543	92	15	via	via	ADP
easat-6543	92	16	digital	digital	ADJ
easat-6543	92	17	marketing	marketing	NOUN
easat-6543	92	18	and	and	CCONJ
easat-6543	92	19	it	it	PRON
easat-6543	92	20	also	also	ADV
easat-6543	92	21	provide	provide	VERB
easat-6543	92	22	a	a	DET
easat-6543	92	23	platform	platform	NOUN
easat-6543	92	24	for	for	SCONJ
easat-6543	92	25	firms	firm	NOUN
easat-6543	92	26	to	to	PART
easat-6543	92	27	reach	reach	VERB
easat-6543	92	28	segmented	segment	VERB
easat-6543	92	29	potential	potential	ADJ
easat-6543	92	30	customers	customer	NOUN
easat-6543	93	1	[	[	X
easat-6543	93	2	22	22	NUM
easat-6543	93	3	]	]	PUNCT
easat-6543	93	4	.	.	PUNCT
easat-6543	94	1	the	the	DET
easat-6543	94	2	business	business	NOUN
easat-6543	94	3	boosts	boost	VERB
easat-6543	94	4	the	the	DET
easat-6543	94	5	usage	usage	NOUN
easat-6543	94	6	of	of	ADP
easat-6543	94	7	digital	digital	ADJ
easat-6543	94	8	marketing	marketing	NOUN
easat-6543	94	9	to	to	PART
easat-6543	94	10	reached	reach	VERB
easat-6543	94	11	the	the	DET
easat-6543	94	12	customer	customer	NOUN
easat-6543	94	13	in	in	ADP
easat-6543	94	14	real	real	ADJ
easat-6543	94	15	time	time	NOUN
easat-6543	94	16	and	and	CCONJ
easat-6543	94	17	design	design	VERB
easat-6543	94	18	the	the	DET
easat-6543	94	19	personalized	personalized	ADJ
easat-6543	94	20	marketing	marketing	NOUN
easat-6543	94	21	massage	massage	NOUN
easat-6543	94	22	to	to	PART
easat-6543	94	23	provide	provide	VERB
easat-6543	94	24	the	the	DET
easat-6543	94	25	greater	great	ADJ
easat-6543	94	26	perceived	perceive	VERB
easat-6543	94	27	benefits	benefit	NOUN
easat-6543	94	28	and	and	CCONJ
easat-6543	94	29	offers	offer	VERB
easat-6543	94	30	to	to	ADP
easat-6543	94	31	the	the	DET
easat-6543	94	32	potential	potential	ADJ
easat-6543	94	33	and	and	CCONJ
easat-6543	94	34	existing	exist	VERB
easat-6543	94	35	customers	customer	NOUN
easat-6543	94	36	[	[	X
easat-6543	94	37	23	23	NUM
easat-6543	94	38	]	]	PUNCT
easat-6543	94	39	.	.	PUNCT
easat-6543	95	1	hypothesis	hypothesis	NOUN
easat-6543	95	2	3	3	NUM
easat-6543	95	3	(	(	PUNCT
easat-6543	95	4	h3	h3	NOUN
easat-6543	95	5	):	):	PUNCT
easat-6543	95	6	customers	customer	NOUN
easat-6543	95	7	’	'	PUNCT
easat-6543	95	8	perceived	perceive	VERB
easat-6543	95	9	benefits	benefit	NOUN
easat-6543	95	10	positively	positively	ADV
easat-6543	95	11	influence	influence	VERB
easat-6543	95	12	the	the	DET
easat-6543	95	13	digital	digital	ADJ
easat-6543	95	14	marketing	marketing	NOUN
easat-6543	95	15	.	.	PUNCT
easat-6543	96	1	2270	2270	NUM
easat-6543	96	2	edelweiss	edelweiss	PROPN
easat-6543	96	3	applied	apply	VERB
easat-6543	96	4	science	science	NOUN
easat-6543	96	5	and	and	CCONJ
easat-6543	96	6	technology	technology	NOUN
easat-6543	96	7	issn	issn	PROPN
easat-6543	96	8	:	:	PUNCT
easat-6543	96	9	2576	2576	NUM
easat-6543	96	10	-	-	SYM
easat-6543	96	11	8484	8484	NUM
easat-6543	96	12	vol	vol	NOUN
easat-6543	96	13	.	.	PROPN
easat-6543	97	1	9	9	NUM
easat-6543	97	2	,	,	PUNCT
easat-6543	97	3	no	no	INTJ
easat-6543	97	4	.	.	NOUN
easat-6543	97	5	4	4	NUM
easat-6543	97	6	:	:	SYM
easat-6543	97	7	2267	2267	NUM
easat-6543	97	8	-	-	SYM
easat-6543	97	9	2280	2280	NUM
easat-6543	97	10	,	,	PUNCT
easat-6543	97	11	2025	2025	NUM
easat-6543	97	12	doi	doi	NOUN
easat-6543	97	13	:	:	PUNCT
easat-6543	97	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	97	15	©	©	PROPN
easat-6543	97	16	2025	2025	NUM
easat-6543	97	17	by	by	ADP
easat-6543	97	18	the	the	DET
easat-6543	97	19	author	author	NOUN
easat-6543	97	20	;	;	PUNCT
easat-6543	97	21	licensee	licensee	PROPN
easat-6543	97	22	learning	learning	NOUN
easat-6543	97	23	gate	gate	VERB
easat-6543	97	24	2.5	2.5	NUM
easat-6543	97	25	.	.	PUNCT
easat-6543	98	1	market	market	NOUN
easat-6543	98	2	positioning	positioning	NOUN
easat-6543	98	3	research	research	NOUN
easat-6543	98	4	by	by	ADP
easat-6543	98	5	torres	torre	NOUN
easat-6543	98	6	,	,	PUNCT
easat-6543	98	7	et	et	PROPN
easat-6543	98	8	al	al	PROPN
easat-6543	98	9	.	.	PUNCT
easat-6543	99	1	[	[	X
easat-6543	99	2	24	24	NUM
easat-6543	99	3	]	]	PUNCT
easat-6543	99	4	shows	show	VERB
easat-6543	99	5	that	that	SCONJ
easat-6543	99	6	81	81	NUM
easat-6543	99	7	%	%	NOUN
easat-6543	99	8	of	of	ADP
easat-6543	99	9	commercial	commercial	ADJ
easat-6543	99	10	sector	sector	NOUN
easat-6543	99	11	smes	sme	NOUN
easat-6543	99	12	employ	employ	VERB
easat-6543	99	13	digital	digital	ADJ
easat-6543	99	14	marketing	marketing	NOUN
easat-6543	99	15	to	to	PART
easat-6543	99	16	excel	excel	VERB
easat-6543	99	17	in	in	ADP
easat-6543	99	18	their	their	PRON
easat-6543	99	19	industry	industry	NOUN
easat-6543	99	20	.	.	PUNCT
easat-6543	100	1	so	so	ADV
easat-6543	100	2	,	,	PUNCT
easat-6543	100	3	the	the	DET
easat-6543	100	4	marketer	marketer	NOUN
easat-6543	100	5	needs	need	VERB
easat-6543	100	6	to	to	PART
easat-6543	100	7	step	step	VERB
easat-6543	100	8	up	up	ADP
easat-6543	100	9	their	their	PRON
easat-6543	100	10	game	game	NOUN
easat-6543	100	11	.	.	PUNCT
easat-6543	101	1	hence	hence	ADV
easat-6543	101	2	,	,	PUNCT
easat-6543	101	3	the	the	DET
easat-6543	101	4	purpose	purpose	NOUN
easat-6543	101	5	of	of	ADP
easat-6543	101	6	this	this	DET
easat-6543	101	7	consideration	consideration	NOUN
easat-6543	101	8	is	be	AUX
easat-6543	101	9	to	to	PART
easat-6543	101	10	ascertain	ascertain	VERB
easat-6543	101	11	the	the	DET
easat-6543	101	12	role	role	NOUN
easat-6543	101	13	of	of	ADP
easat-6543	101	14	these	these	DET
easat-6543	101	15	digital	digital	ADJ
easat-6543	101	16	tools	tool	NOUN
easat-6543	101	17	in	in	ADP
easat-6543	101	18	the	the	DET
easat-6543	101	19	positioning	positioning	NOUN
easat-6543	101	20	of	of	ADP
easat-6543	101	21	the	the	DET
easat-6543	101	22	market	market	NOUN
easat-6543	101	23	and	and	CCONJ
easat-6543	101	24	to	to	PART
easat-6543	101	25	provide	provide	VERB
easat-6543	101	26	an	an	DET
easat-6543	101	27	explanation	explanation	NOUN
easat-6543	101	28	for	for	ADP
easat-6543	101	29	why	why	SCONJ
easat-6543	101	30	they	they	PRON
easat-6543	101	31	have	have	AUX
easat-6543	101	32	been	be	AUX
easat-6543	101	33	used	use	VERB
easat-6543	101	34	.	.	PUNCT
easat-6543	102	1	in	in	ADP
easat-6543	102	2	the	the	DET
easat-6543	102	3	modern	modern	ADJ
easat-6543	102	4	era	era	NOUN
easat-6543	102	5	of	of	ADP
easat-6543	102	6	digital	digital	ADJ
easat-6543	102	7	marketing	marketing	NOUN
easat-6543	102	8	,	,	PUNCT
easat-6543	102	9	retail	retail	ADJ
easat-6543	102	10	firms	firm	NOUN
easat-6543	102	11	can	can	AUX
easat-6543	102	12	effectively	effectively	ADV
easat-6543	102	13	segment	segment	VERB
easat-6543	102	14	the	the	DET
easat-6543	102	15	potential	potential	ADJ
easat-6543	102	16	customers	customer	NOUN
easat-6543	102	17	through	through	ADP
easat-6543	102	18	the	the	DET
easat-6543	102	19	big	big	ADJ
easat-6543	102	20	data	datum	NOUN
easat-6543	102	21	analytics	analytic	NOUN
easat-6543	102	22	and	and	CCONJ
easat-6543	102	23	understand	understand	VERB
easat-6543	102	24	the	the	DET
easat-6543	102	25	customised	customise	VERB
easat-6543	102	26	needs	need	NOUN
easat-6543	102	27	to	to	PART
easat-6543	102	28	meet	meet	VERB
easat-6543	102	29	the	the	DET
easat-6543	102	30	demand	demand	NOUN
easat-6543	102	31	up	up	ADP
easat-6543	102	32	to	to	ADP
easat-6543	102	33	maximum	maximum	ADJ
easat-6543	102	34	extent	extent	NOUN
easat-6543	102	35	and	and	CCONJ
easat-6543	102	36	understand	understand	VERB
easat-6543	102	37	market	market	NOUN
easat-6543	102	38	positioning	positioning	NOUN
easat-6543	102	39	[	[	X
easat-6543	102	40	25	25	NUM
easat-6543	102	41	]	]	PUNCT
easat-6543	102	42	.	.	PUNCT
easat-6543	103	1	hypothesis	hypothesis	NOUN
easat-6543	103	2	4	4	NUM
easat-6543	103	3	(	(	PUNCT
easat-6543	103	4	h4	h4	NOUN
easat-6543	103	5	):	):	PUNCT
easat-6543	103	6	market	market	NOUN
easat-6543	103	7	positioning	positioning	NOUN
easat-6543	103	8	online	online	ADV
easat-6543	103	9	positively	positively	ADV
easat-6543	103	10	influences	influence	VERB
easat-6543	103	11	the	the	DET
easat-6543	103	12	digital	digital	ADJ
easat-6543	103	13	marketing	marketing	NOUN
easat-6543	103	14	.	.	PUNCT
easat-6543	104	1	2.6	2.6	NUM
easat-6543	104	2	.	.	PUNCT
easat-6543	104	3	business	business	NOUN
easat-6543	104	4	optimization	optimization	NOUN
easat-6543	104	5	the	the	DET
easat-6543	104	6	economic	economic	ADJ
easat-6543	104	7	gains	gain	NOUN
easat-6543	104	8	that	that	PRON
easat-6543	104	9	can	can	AUX
easat-6543	104	10	be	be	AUX
easat-6543	104	11	delivered	deliver	VERB
easat-6543	104	12	by	by	ADP
easat-6543	104	13	internet	internet	NOUN
easat-6543	104	14	-	-	PUNCT
easat-6543	104	15	based	base	VERB
easat-6543	104	16	tools	tool	NOUN
easat-6543	104	17	and	and	CCONJ
easat-6543	104	18	platforms	platform	NOUN
easat-6543	104	19	require	require	VERB
easat-6543	104	20	a	a	DET
easat-6543	104	21	far	far	ADV
easat-6543	104	22	less	less	ADV
easat-6543	104	23	initial	initial	ADJ
easat-6543	104	24	investment	investment	NOUN
easat-6543	104	25	because	because	SCONJ
easat-6543	104	26	digital	digital	ADJ
easat-6543	104	27	marketing	marketing	NOUN
easat-6543	104	28	requires	require	VERB
easat-6543	104	29	fewer	few	ADJ
easat-6543	104	30	production	production	NOUN
easat-6543	104	31	resources	resource	NOUN
easat-6543	104	32	[	[	X
easat-6543	104	33	10	10	NUM
easat-6543	104	34	,	,	PUNCT
easat-6543	104	35	26	26	NUM
easat-6543	104	36	]	]	PUNCT
easat-6543	104	37	.	.	PUNCT
easat-6543	105	1	furthermore	furthermore	ADV
easat-6543	105	2	,	,	PUNCT
easat-6543	105	3	the	the	DET
easat-6543	105	4	assets	asset	NOUN
easat-6543	105	5	utilised	utilise	VERB
easat-6543	105	6	to	to	PART
easat-6543	105	7	boost	boost	VERB
easat-6543	105	8	website	website	NOUN
easat-6543	105	9	engagement	engagement	NOUN
easat-6543	105	10	among	among	ADP
easat-6543	105	11	customers	customer	NOUN
easat-6543	105	12	are	be	AUX
easat-6543	105	13	linked	link	VERB
easat-6543	105	14	to	to	ADP
easat-6543	105	15	company	company	NOUN
easat-6543	105	16	optimization	optimization	NOUN
easat-6543	105	17	as	as	SCONJ
easat-6543	105	18	they	they	PRON
easat-6543	105	19	establish	establish	VERB
easat-6543	105	20	the	the	DET
easat-6543	105	21	advertising	advertising	NOUN
easat-6543	105	22	campaign	campaign	NOUN
easat-6543	105	23	's	's	PART
easat-6543	105	24	roi	roi	NOUN
easat-6543	106	1	[	[	X
easat-6543	106	2	27	27	NUM
easat-6543	106	3	]	]	PUNCT
easat-6543	106	4	.	.	PUNCT
easat-6543	107	1	some	some	PRON
easat-6543	107	2	of	of	ADP
easat-6543	107	3	the	the	DET
easat-6543	107	4	most	most	ADV
easat-6543	107	5	well	well	ADV
easat-6543	107	6	known	know	VERB
easat-6543	107	7	and	and	CCONJ
easat-6543	107	8	in	in	ADP
easat-6543	107	9	demand	demand	NOUN
easat-6543	107	10	facets	facet	NOUN
easat-6543	107	11	of	of	ADP
easat-6543	107	12	digital	digital	ADJ
easat-6543	107	13	marketing	marketing	NOUN
easat-6543	107	14	are	be	AUX
easat-6543	107	15	keyword	keyword	NOUN
easat-6543	107	16	optimization	optimization	NOUN
easat-6543	107	17	,	,	PUNCT
easat-6543	107	18	or	or	CCONJ
easat-6543	107	19	pay	pay	VERB
easat-6543	107	20	-	-	PUNCT
easat-6543	107	21	per	per	ADP
easat-6543	107	22	-	-	PUNCT
easat-6543	107	23	click	click	NOUN
easat-6543	107	24	advertising	advertising	NOUN
easat-6543	107	25	,	,	PUNCT
easat-6543	107	26	social	social	ADJ
easat-6543	107	27	media	medium	NOUN
easat-6543	107	28	marketing	marketing	NOUN
easat-6543	107	29	,	,	PUNCT
easat-6543	107	30	mobile	mobile	ADJ
easat-6543	107	31	marketing	marketing	NOUN
easat-6543	107	32	,	,	PUNCT
easat-6543	107	33	search	search	NOUN
easat-6543	107	34	engine	engine	NOUN
easat-6543	107	35	optimization	optimization	NOUN
easat-6543	107	36	,	,	PUNCT
easat-6543	107	37	web	web	NOUN
easat-6543	107	38	analytics	analytic	NOUN
easat-6543	107	39	,	,	PUNCT
easat-6543	107	40	content	content	NOUN
easat-6543	107	41	marketing	marketing	NOUN
easat-6543	107	42	,	,	PUNCT
easat-6543	107	43	marketing	marketing	NOUN
easat-6543	107	44	automation	automation	NOUN
easat-6543	107	45	,	,	PUNCT
easat-6543	107	46	rate	rate	NOUN
easat-6543	107	47	optimization	optimization	NOUN
easat-6543	107	48	and	and	CCONJ
easat-6543	107	49	content	content	NOUN
easat-6543	107	50	creation	creation	NOUN
easat-6543	107	51	as	as	SCONJ
easat-6543	107	52	investigated	investigate	VERB
easat-6543	107	53	by	by	ADP
easat-6543	107	54	debbarma	debbarma	NOUN
easat-6543	107	55	and	and	CCONJ
easat-6543	107	56	nandi	nandi	NOUN
easat-6543	108	1	[	[	X
easat-6543	108	2	28	28	NUM
easat-6543	108	3	]	]	PUNCT
easat-6543	108	4	.	.	PUNCT
easat-6543	109	1	technology	technology	NOUN
easat-6543	109	2	and	and	CCONJ
easat-6543	109	3	the	the	DET
easat-6543	109	4	innovative	innovative	ADJ
easat-6543	109	5	application	application	NOUN
easat-6543	109	6	of	of	ADP
easat-6543	109	7	management	management	NOUN
easat-6543	109	8	information	information	NOUN
easat-6543	109	9	systems	system	NOUN
easat-6543	109	10	facilitate	facilitate	VERB
easat-6543	109	11	the	the	DET
easat-6543	109	12	interaction	interaction	NOUN
easat-6543	109	13	between	between	ADP
easat-6543	109	14	emarketers	emarketer	NOUN
easat-6543	109	15	and	and	CCONJ
easat-6543	109	16	their	their	PRON
easat-6543	109	17	customers	customer	NOUN
easat-6543	109	18	(	(	PUNCT
easat-6543	109	19	mis	mis	PROPN
easat-6543	109	20	)	)	PUNCT
easat-6543	109	21	.	.	PUNCT
easat-6543	110	1	marketers	marketer	NOUN
easat-6543	110	2	rely	rely	VERB
easat-6543	110	3	on	on	ADP
easat-6543	110	4	technology	technology	NOUN
easat-6543	110	5	,	,	PUNCT
easat-6543	110	6	data	datum	NOUN
easat-6543	110	7	,	,	PUNCT
easat-6543	110	8	and	and	CCONJ
easat-6543	110	9	their	their	PRON
easat-6543	110	10	own	own	ADJ
easat-6543	110	11	intuition	intuition	NOUN
easat-6543	110	12	to	to	PART
easat-6543	110	13	build	build	VERB
easat-6543	110	14	brands	brand	NOUN
easat-6543	110	15	and	and	CCONJ
easat-6543	110	16	grasp	grasp	NOUN
easat-6543	110	17	opportunities	opportunity	NOUN
easat-6543	110	18	.	.	PUNCT
easat-6543	111	1	the	the	DET
easat-6543	111	2	advent	advent	NOUN
easat-6543	111	3	of	of	ADP
easat-6543	111	4	e	e	NOUN
easat-6543	111	5	-	-	NOUN
easat-6543	111	6	commerce	commerce	NOUN
easat-6543	111	7	has	have	AUX
easat-6543	111	8	set	set	VERB
easat-6543	111	9	off	off	ADP
easat-6543	111	10	a	a	DET
easat-6543	111	11	chain	chain	NOUN
easat-6543	111	12	reaction	reaction	NOUN
easat-6543	111	13	that	that	PRON
easat-6543	111	14	is	be	AUX
easat-6543	111	15	transforming	transform	VERB
easat-6543	111	16	the	the	DET
easat-6543	111	17	way	way	NOUN
easat-6543	111	18	trade	trade	NOUN
easat-6543	111	19	is	be	AUX
easat-6543	111	20	conducted	conduct	VERB
easat-6543	111	21	.	.	PUNCT
easat-6543	112	1	in	in	ADP
easat-6543	112	2	a	a	DET
easat-6543	112	3	similar	similar	ADJ
easat-6543	112	4	vein	vein	NOUN
easat-6543	112	5	,	,	PUNCT
easat-6543	112	6	this	this	DET
easat-6543	112	7	metric	metric	ADJ
easat-6543	112	8	assesses	assesse	NOUN
easat-6543	112	9	how	how	SCONJ
easat-6543	112	10	well	well	ADV
easat-6543	112	11	the	the	DET
easat-6543	112	12	commercialization	commercialization	NOUN
easat-6543	112	13	process	process	NOUN
easat-6543	112	14	may	may	AUX
easat-6543	112	15	be	be	AUX
easat-6543	112	16	sped	speed	VERB
easat-6543	112	17	up	up	ADP
easat-6543	112	18	.	.	PUNCT
easat-6543	113	1	hypothesis	hypothesis	NOUN
easat-6543	113	2	5	5	NUM
easat-6543	113	3	(	(	PUNCT
easat-6543	113	4	h5	h5	NOUN
easat-6543	113	5	):	):	PUNCT
easat-6543	113	6	business	business	NOUN
easat-6543	113	7	optimization	optimization	NOUN
easat-6543	113	8	using	use	VERB
easat-6543	113	9	digital	digital	ADJ
easat-6543	113	10	platforms	platform	NOUN
easat-6543	113	11	positively	positively	ADV
easat-6543	113	12	influences	influence	VERB
easat-6543	113	13	the	the	DET
easat-6543	113	14	digital	digital	ADJ
easat-6543	113	15	marketing	marketing	NOUN
easat-6543	113	16	.	.	PUNCT
easat-6543	114	1	2.7	2.7	NUM
easat-6543	114	2	.	.	PUNCT
easat-6543	114	3	perceived	perceive	VERB
easat-6543	114	4	advantages	advantage	NOUN
easat-6543	114	5	of	of	ADP
easat-6543	114	6	using	use	VERB
easat-6543	114	7	digital	digital	ADJ
easat-6543	114	8	tools	tool	NOUN
easat-6543	114	9	it	it	PRON
easat-6543	114	10	alludes	allude	VERB
easat-6543	114	11	to	to	ADP
easat-6543	114	12	the	the	DET
easat-6543	114	13	apparent	apparent	ADJ
easat-6543	114	14	competitive	competitive	ADJ
easat-6543	114	15	edge	edge	NOUN
easat-6543	114	16	that	that	PRON
easat-6543	114	17	digital	digital	ADJ
easat-6543	114	18	marketing	marketing	NOUN
easat-6543	114	19	gives	give	VERB
easat-6543	114	20	businesses	business	NOUN
easat-6543	114	21	over	over	ADP
easat-6543	114	22	their	their	PRON
easat-6543	114	23	rivals	rival	NOUN
easat-6543	114	24	.	.	PUNCT
easat-6543	115	1	gono	gono	PROPN
easat-6543	115	2	,	,	PUNCT
easat-6543	115	3	et	et	PROPN
easat-6543	115	4	al	al	PROPN
easat-6543	115	5	.	.	PUNCT
easat-6543	116	1	[	[	X
easat-6543	116	2	29	29	NUM
easat-6543	116	3	]	]	X
easat-6543	116	4	state	state	NOUN
easat-6543	116	5	that	that	SCONJ
easat-6543	116	6	compatibility	compatibility	NOUN
easat-6543	116	7	and	and	CCONJ
easat-6543	116	8	relative	relative	ADJ
easat-6543	116	9	advantage	advantage	NOUN
easat-6543	116	10	are	be	AUX
easat-6543	116	11	two	two	NUM
easat-6543	116	12	of	of	ADP
easat-6543	116	13	the	the	DET
easat-6543	116	14	most	most	ADV
easat-6543	116	15	important	important	ADJ
easat-6543	116	16	elements	element	NOUN
easat-6543	116	17	in	in	ADP
easat-6543	116	18	determining	determine	VERB
easat-6543	116	19	how	how	SCONJ
easat-6543	116	20	widely	widely	ADV
easat-6543	116	21	ict	ict	NOUN
easat-6543	116	22	technologies	technology	NOUN
easat-6543	116	23	are	be	AUX
easat-6543	116	24	used	use	VERB
easat-6543	116	25	.	.	PUNCT
easat-6543	117	1	organization	organization	NOUN
easat-6543	117	2	can	can	AUX
easat-6543	117	3	also	also	ADV
easat-6543	117	4	expand	expand	VERB
easat-6543	117	5	its	its	PRON
easat-6543	117	6	market	market	NOUN
easat-6543	117	7	reach	reach	VERB
easat-6543	117	8	by	by	ADP
easat-6543	117	9	going	go	VERB
easat-6543	117	10	worldwide	worldwide	ADV
easat-6543	117	11	,	,	PUNCT
easat-6543	117	12	as	as	SCONJ
easat-6543	117	13	there	there	PRON
easat-6543	117	14	are	be	VERB
easat-6543	117	15	customers	customer	NOUN
easat-6543	117	16	all	all	ADV
easat-6543	117	17	over	over	ADP
easat-6543	117	18	the	the	DET
easat-6543	117	19	world	world	NOUN
easat-6543	118	1	[	[	X
easat-6543	118	2	30	30	NUM
easat-6543	118	3	,	,	PUNCT
easat-6543	118	4	31	31	NUM
easat-6543	118	5	]	]	PUNCT
easat-6543	118	6	.	.	PUNCT
easat-6543	119	1	consumers	consumer	NOUN
easat-6543	119	2	living	live	VERB
easat-6543	119	3	in	in	ADP
easat-6543	119	4	metropolitan	metropolitan	ADJ
easat-6543	119	5	areas	area	NOUN
easat-6543	119	6	favour	favour	AUX
easat-6543	119	7	purchasing	purchase	VERB
easat-6543	119	8	online	online	ADV
easat-6543	119	9	over	over	ADP
easat-6543	119	10	visiting	visit	VERB
easat-6543	119	11	physical	physical	ADJ
easat-6543	119	12	stores	store	NOUN
easat-6543	119	13	because	because	SCONJ
easat-6543	119	14	it	it	PRON
easat-6543	119	15	is	be	AUX
easat-6543	119	16	more	more	ADV
easat-6543	119	17	convenient	convenient	ADJ
easat-6543	119	18	and	and	CCONJ
easat-6543	119	19	less	less	ADV
easat-6543	119	20	expensive	expensive	ADJ
easat-6543	119	21	for	for	ADP
easat-6543	119	22	them	they	PRON
easat-6543	119	23	.	.	PUNCT
easat-6543	120	1	there	there	PRON
easat-6543	120	2	is	be	VERB
easat-6543	120	3	no	no	DET
easat-6543	120	4	need	need	NOUN
easat-6543	120	5	for	for	SCONJ
easat-6543	120	6	consumers	consumer	NOUN
easat-6543	120	7	to	to	PART
easat-6543	120	8	endure	endure	VERB
easat-6543	120	9	the	the	DET
easat-6543	120	10	hassle	hassle	NOUN
easat-6543	120	11	of	of	ADP
easat-6543	120	12	going	go	VERB
easat-6543	120	13	to	to	ADP
easat-6543	120	14	crowded	crowded	ADJ
easat-6543	120	15	malls	mall	NOUN
easat-6543	120	16	,	,	PUNCT
easat-6543	120	17	standing	stand	VERB
easat-6543	120	18	in	in	ADP
easat-6543	120	19	long	long	ADJ
easat-6543	120	20	checkout	checkout	NOUN
easat-6543	120	21	lines	line	NOUN
easat-6543	120	22	,	,	PUNCT
easat-6543	120	23	or	or	CCONJ
easat-6543	120	24	wasting	waste	VERB
easat-6543	120	25	time	time	NOUN
easat-6543	120	26	scouring	scour	VERB
easat-6543	120	27	multiple	multiple	ADJ
easat-6543	120	28	websites	website	NOUN
easat-6543	120	29	for	for	ADP
easat-6543	120	30	things	thing	NOUN
easat-6543	120	31	they	they	PRON
easat-6543	120	32	want	want	VERB
easat-6543	120	33	.	.	PUNCT
easat-6543	121	1	from	from	ADP
easat-6543	121	2	groceries	grocery	NOUN
easat-6543	121	3	to	to	ADP
easat-6543	121	4	new	new	ADJ
easat-6543	121	5	homes	home	NOUN
easat-6543	121	6	,	,	PUNCT
easat-6543	121	7	consumers	consumer	NOUN
easat-6543	121	8	can	can	AUX
easat-6543	121	9	find	find	VERB
easat-6543	121	10	it	it	PRON
easat-6543	121	11	all	all	PRON
easat-6543	121	12	on	on	ADP
easat-6543	121	13	e	e	NOUN
easat-6543	121	14	-	-	NOUN
easat-6543	121	15	commerce	commerce	NOUN
easat-6543	121	16	websites	website	NOUN
easat-6543	121	17	.	.	PUNCT
easat-6543	122	1	digital	digital	ADJ
easat-6543	122	2	marketing	marketing	NOUN
easat-6543	122	3	is	be	AUX
easat-6543	122	4	helping	help	VERB
easat-6543	122	5	businesses	business	NOUN
easat-6543	122	6	reach	reach	VERB
easat-6543	122	7	more	more	ADJ
easat-6543	122	8	customers	customer	NOUN
easat-6543	122	9	,	,	PUNCT
easat-6543	122	10	streamline	streamline	VERB
easat-6543	122	11	their	their	PRON
easat-6543	122	12	operations	operation	NOUN
easat-6543	122	13	,	,	PUNCT
easat-6543	122	14	lower	lower	VERB
easat-6543	122	15	their	their	PRON
easat-6543	122	16	costs	cost	NOUN
easat-6543	122	17	,	,	PUNCT
easat-6543	122	18	and	and	CCONJ
easat-6543	122	19	provide	provide	VERB
easat-6543	122	20	more	more	ADJ
easat-6543	122	21	customised	customised	ADJ
easat-6543	122	22	offerings	offering	NOUN
easat-6543	122	23	.	.	PUNCT
easat-6543	123	1	access	access	NOUN
easat-6543	123	2	to	to	ADP
easat-6543	123	3	the	the	DET
easat-6543	123	4	internet	internet	NOUN
easat-6543	123	5	is	be	AUX
easat-6543	123	6	now	now	ADV
easat-6543	123	7	commonplace	commonplace	ADJ
easat-6543	123	8	in	in	ADP
easat-6543	123	9	both	both	CCONJ
easat-6543	123	10	urban	urban	ADJ
easat-6543	123	11	and	and	CCONJ
easat-6543	123	12	rural	rural	ADJ
easat-6543	123	13	areas	area	NOUN
easat-6543	123	14	.	.	PUNCT
easat-6543	124	1	but	but	CCONJ
easat-6543	124	2	digital	digital	ADJ
easat-6543	124	3	marketing	marketing	NOUN
easat-6543	124	4	has	have	VERB
easat-6543	124	5	enormous	enormous	ADJ
easat-6543	124	6	growth	growth	NOUN
easat-6543	124	7	potential	potential	NOUN
easat-6543	124	8	in	in	ADP
easat-6543	124	9	india	india	PROPN
easat-6543	124	10	's	's	PART
easat-6543	124	11	rural	rural	ADJ
easat-6543	124	12	areas	area	NOUN
easat-6543	124	13	.	.	PUNCT
easat-6543	125	1	the	the	DET
easat-6543	125	2	rising	rise	VERB
easat-6543	125	3	number	number	NOUN
easat-6543	125	4	of	of	ADP
easat-6543	125	5	teenage	teenage	ADJ
easat-6543	125	6	internet	internet	NOUN
easat-6543	125	7	users	user	NOUN
easat-6543	125	8	opens	open	VERB
easat-6543	125	9	up	up	ADP
easat-6543	125	10	a	a	DET
easat-6543	125	11	new	new	ADJ
easat-6543	125	12	demographic	demographic	NOUN
easat-6543	125	13	for	for	SCONJ
easat-6543	125	14	online	online	ADJ
easat-6543	125	15	businesses	business	NOUN
easat-6543	125	16	to	to	PART
easat-6543	125	17	target	target	VERB
easat-6543	125	18	.	.	PUNCT
easat-6543	126	1	there	there	PRON
easat-6543	126	2	are	be	VERB
easat-6543	126	3	many	many	ADJ
easat-6543	126	4	ways	way	NOUN
easat-6543	126	5	in	in	ADP
easat-6543	126	6	which	which	PRON
easat-6543	126	7	online	online	ADJ
easat-6543	126	8	marketing	marketing	NOUN
easat-6543	126	9	excels	excel	VERB
easat-6543	126	10	over	over	ADP
easat-6543	126	11	more	more	ADV
easat-6543	126	12	traditional	traditional	ADJ
easat-6543	126	13	forms	form	NOUN
easat-6543	126	14	,	,	PUNCT
easat-6543	126	15	including	include	VERB
easat-6543	126	16	a	a	DET
easat-6543	126	17	wider	wide	ADJ
easat-6543	126	18	potential	potential	ADJ
easat-6543	126	19	customer	customer	NOUN
easat-6543	126	20	base	base	NOUN
easat-6543	126	21	,	,	PUNCT
easat-6543	126	22	a	a	DET
easat-6543	126	23	larger	large	ADJ
easat-6543	126	24	variety	variety	NOUN
easat-6543	126	25	of	of	ADP
easat-6543	126	26	products	product	NOUN
easat-6543	126	27	at	at	ADP
easat-6543	126	28	more	more	ADJ
easat-6543	126	29	affordable	affordable	ADJ
easat-6543	126	30	prices	price	NOUN
easat-6543	126	31	,	,	PUNCT
easat-6543	126	32	and	and	CCONJ
easat-6543	126	33	the	the	DET
easat-6543	126	34	opportunity	opportunity	NOUN
easat-6543	126	35	to	to	PART
easat-6543	126	36	conduct	conduct	VERB
easat-6543	126	37	business	business	NOUN
easat-6543	126	38	around	around	ADP
easat-6543	126	39	the	the	DET
easat-6543	126	40	clock	clock	NOUN
easat-6543	126	41	[	[	X
easat-6543	126	42	32	32	NUM
easat-6543	126	43	]	]	PUNCT
easat-6543	126	44	.	.	PUNCT
easat-6543	127	1	hypothesis	hypothesis	NOUN
easat-6543	127	2	6	6	NUM
easat-6543	127	3	(	(	PUNCT
easat-6543	127	4	h6	h6	PROPN
easat-6543	127	5	):	):	PUNCT
easat-6543	127	6	perceived	perceive	VERB
easat-6543	127	7	advantages	advantage	NOUN
easat-6543	127	8	of	of	ADP
easat-6543	127	9	using	use	VERB
easat-6543	127	10	digital	digital	ADJ
easat-6543	127	11	tools	tool	NOUN
easat-6543	127	12	positively	positively	ADV
easat-6543	127	13	influences	influence	VERB
easat-6543	127	14	the	the	DET
easat-6543	127	15	digital	digital	ADJ
easat-6543	127	16	marketing	marketing	NOUN
easat-6543	127	17	.	.	PUNCT
easat-6543	128	1	2.8	2.8	NUM
easat-6543	128	2	.	.	PUNCT
easat-6543	129	1	target	target	NOUN
easat-6543	129	2	customers	customer	NOUN
easat-6543	129	3	according	accord	VERB
easat-6543	129	4	to	to	ADP
easat-6543	129	5	research	research	NOUN
easat-6543	129	6	by	by	ADP
easat-6543	129	7	dudhela	dudhela	NOUN
easat-6543	129	8	and	and	CCONJ
easat-6543	129	9	chaurasiya	chaurasiya	VERB
easat-6543	129	10	[	[	X
easat-6543	129	11	33	33	NUM
easat-6543	129	12	]	]	X
easat-6543	129	13	major	major	ADJ
easat-6543	129	14	digital	digital	ADJ
easat-6543	129	15	platforms	platform	NOUN
easat-6543	129	16	are	be	AUX
easat-6543	129	17	increasingly	increasingly	ADV
easat-6543	129	18	developing	develop	VERB
easat-6543	129	19	advertiser	advertiser	NOUN
easat-6543	129	20	-	-	PUNCT
easat-6543	129	21	friendly	friendly	ADJ
easat-6543	129	22	solutions	solution	NOUN
easat-6543	129	23	that	that	PRON
easat-6543	129	24	make	make	VERB
easat-6543	129	25	it	it	PRON
easat-6543	129	26	possible	possible	ADJ
easat-6543	129	27	for	for	SCONJ
easat-6543	129	28	both	both	CCONJ
easat-6543	129	29	small	small	ADJ
easat-6543	129	30	and	and	CCONJ
easat-6543	129	31	large	large	ADJ
easat-6543	129	32	businesses	business	NOUN
easat-6543	129	33	to	to	PART
easat-6543	129	34	effectively	effectively	ADV
easat-6543	129	35	market	market	VERB
easat-6543	129	36	to	to	ADP
easat-6543	129	37	early	early	ADJ
easat-6543	129	38	adopters	adopter	NOUN
easat-6543	129	39	.	.	PUNCT
easat-6543	130	1	as	as	ADP
easat-6543	130	2	a	a	DET
easat-6543	130	3	result	result	NOUN
easat-6543	130	4	,	,	PUNCT
easat-6543	130	5	there	there	PRON
easat-6543	130	6	has	have	AUX
easat-6543	130	7	been	be	AUX
easat-6543	130	8	an	an	DET
easat-6543	130	9	increase	increase	NOUN
easat-6543	130	10	in	in	ADP
easat-6543	130	11	investments	investment	NOUN
easat-6543	130	12	in	in	ADP
easat-6543	130	13	digital	digital	ADJ
easat-6543	130	14	marketing	marketing	NOUN
easat-6543	131	1	[	[	X
easat-6543	131	2	34	34	NUM
easat-6543	131	3	]	]	PUNCT
easat-6543	131	4	.	.	PUNCT
easat-6543	132	1	digital	digital	ADJ
easat-6543	132	2	video	video	NOUN
easat-6543	132	3	commercials	commercial	NOUN
easat-6543	132	4	now	now	ADV
easat-6543	132	5	feature	feature	VERB
easat-6543	132	6	cautions	caution	NOUN
easat-6543	132	7	advising	advise	VERB
easat-6543	132	8	viewers	viewer	NOUN
easat-6543	132	9	to	to	PART
easat-6543	132	10	keep	keep	VERB
easat-6543	132	11	cuts	cut	NOUN
easat-6543	132	12	brief	brief	ADJ
easat-6543	132	13	[	[	X
easat-6543	132	14	35	35	NUM
easat-6543	132	15	]	]	PUNCT
easat-6543	132	16	.	.	PUNCT
easat-6543	133	1	to	to	PART
easat-6543	133	2	find	find	VERB
easat-6543	133	3	their	their	PRON
easat-6543	133	4	voice	voice	NOUN
easat-6543	133	5	,	,	PUNCT
easat-6543	133	6	many	many	ADJ
easat-6543	133	7	brands	brand	NOUN
easat-6543	133	8	are	be	AUX
easat-6543	133	9	focusing	focus	VERB
easat-6543	133	10	on	on	ADP
easat-6543	133	11	creating	create	VERB
easat-6543	133	12	content	content	NOUN
easat-6543	133	13	aimed	aim	VERB
easat-6543	133	14	at	at	ADP
easat-6543	133	15	a	a	DET
easat-6543	133	16	younger	young	ADJ
easat-6543	133	17	audience	audience	NOUN
easat-6543	133	18	and	and	CCONJ
easat-6543	133	19	using	use	VERB
easat-6543	133	20	digital	digital	ADJ
easat-6543	133	21	mediums	medium	NOUN
easat-6543	133	22	.	.	PUNCT
easat-6543	134	1	this	this	PRON
easat-6543	134	2	has	have	AUX
easat-6543	134	3	increased	increase	VERB
easat-6543	134	4	the	the	DET
easat-6543	134	5	audience	audience	NOUN
easat-6543	134	6	dividend	dividend	NOUN
easat-6543	134	7	on	on	ADP
easat-6543	134	8	smartphones	smartphone	NOUN
easat-6543	134	9	by	by	ADP
easat-6543	134	10	giving	give	VERB
easat-6543	134	11	users	user	NOUN
easat-6543	134	12	more	more	ADJ
easat-6543	134	13	access	access	NOUN
easat-6543	134	14	to	to	ADP
easat-6543	134	15	a	a	DET
easat-6543	134	16	wider	wide	ADJ
easat-6543	134	17	variety	variety	NOUN
easat-6543	134	18	of	of	ADP
easat-6543	134	19	content	content	NOUN
easat-6543	134	20	,	,	PUNCT
easat-6543	134	21	focusing	focus	VERB
easat-6543	134	22	their	their	PRON
easat-6543	134	23	entertainment	entertainment	NOUN
easat-6543	134	24	ideas	idea	NOUN
easat-6543	134	25	,	,	PUNCT
easat-6543	134	26	and	and	CCONJ
easat-6543	134	27	attracting	attract	VERB
easat-6543	134	28	a	a	DET
easat-6543	134	29	larger	large	ADJ
easat-6543	134	30	2271	2271	NUM
easat-6543	134	31	edelweiss	edelweiss	PROPN
easat-6543	134	32	applied	apply	VERB
easat-6543	134	33	science	science	NOUN
easat-6543	134	34	and	and	CCONJ
easat-6543	134	35	technology	technology	NOUN
easat-6543	134	36	issn	issn	PROPN
easat-6543	134	37	:	:	PUNCT
easat-6543	134	38	2576	2576	NUM
easat-6543	134	39	-	-	SYM
easat-6543	134	40	8484	8484	NUM
easat-6543	134	41	vol	vol	NOUN
easat-6543	134	42	.	.	PROPN
easat-6543	135	1	9	9	NUM
easat-6543	135	2	,	,	PUNCT
easat-6543	135	3	no	no	INTJ
easat-6543	135	4	.	.	NOUN
easat-6543	135	5	4	4	NUM
easat-6543	135	6	:	:	SYM
easat-6543	135	7	2267	2267	NUM
easat-6543	135	8	-	-	SYM
easat-6543	135	9	2280	2280	NUM
easat-6543	135	10	,	,	PUNCT
easat-6543	135	11	2025	2025	NUM
easat-6543	135	12	doi	doi	NOUN
easat-6543	135	13	:	:	PUNCT
easat-6543	135	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	135	15	©	©	PROPN
easat-6543	135	16	2025	2025	NUM
easat-6543	135	17	by	by	ADP
easat-6543	135	18	the	the	DET
easat-6543	135	19	author	author	NOUN
easat-6543	135	20	;	;	PUNCT
easat-6543	135	21	licensee	licensee	PROPN
easat-6543	135	22	learning	learn	VERB
easat-6543	135	23	gate	gate	PROPN
easat-6543	135	24	audience	audience	PROPN
easat-6543	135	25	.	.	PUNCT
easat-6543	136	1	ad	ad	NOUN
easat-6543	136	2	budgets	budget	NOUN
easat-6543	136	3	could	could	AUX
easat-6543	136	4	be	be	AUX
easat-6543	136	5	sustained	sustain	VERB
easat-6543	136	6	or	or	CCONJ
easat-6543	136	7	threatened	threaten	VERB
easat-6543	136	8	depending	depend	VERB
easat-6543	136	9	on	on	ADP
easat-6543	136	10	how	how	SCONJ
easat-6543	136	11	rapidly	rapidly	ADV
easat-6543	136	12	the	the	DET
easat-6543	136	13	emerging	emerge	VERB
easat-6543	136	14	digital	digital	ADJ
easat-6543	136	15	content	content	NOUN
easat-6543	136	16	business	business	NOUN
easat-6543	136	17	adopts	adopt	VERB
easat-6543	136	18	scientific	scientific	ADJ
easat-6543	136	19	measuring	measuring	NOUN
easat-6543	136	20	tools	tool	NOUN
easat-6543	136	21	.	.	PUNCT
easat-6543	137	1	innovations	innovation	NOUN
easat-6543	137	2	in	in	ADP
easat-6543	137	3	the	the	DET
easat-6543	137	4	core	core	NOUN
easat-6543	137	5	products	product	NOUN
easat-6543	137	6	are	be	AUX
easat-6543	137	7	having	have	VERB
easat-6543	137	8	a	a	DET
easat-6543	137	9	big	big	ADJ
easat-6543	137	10	impact	impact	NOUN
easat-6543	137	11	on	on	ADP
easat-6543	137	12	customer	customer	NOUN
easat-6543	137	13	acquisition	acquisition	NOUN
easat-6543	137	14	and	and	CCONJ
easat-6543	137	15	retention	retention	NOUN
easat-6543	137	16	because	because	SCONJ
easat-6543	137	17	of	of	ADP
easat-6543	137	18	the	the	DET
easat-6543	137	19	digital	digital	ADJ
easat-6543	137	20	store	store	NOUN
easat-6543	137	21	and	and	CCONJ
easat-6543	137	22	service	service	NOUN
easat-6543	137	23	experience	experience	NOUN
easat-6543	137	24	.	.	PUNCT
easat-6543	138	1	successful	successful	ADJ
easat-6543	138	2	businesses	business	NOUN
easat-6543	138	3	are	be	AUX
easat-6543	138	4	those	those	PRON
easat-6543	138	5	who	who	PRON
easat-6543	138	6	are	be	AUX
easat-6543	138	7	always	always	ADV
easat-6543	138	8	innovating	innovate	VERB
easat-6543	138	9	new	new	ADJ
easat-6543	138	10	services	service	NOUN
easat-6543	138	11	and	and	CCONJ
easat-6543	138	12	creating	create	VERB
easat-6543	138	13	new	new	ADJ
easat-6543	138	14	,	,	PUNCT
easat-6543	138	15	user	user	NOUN
easat-6543	138	16	-	-	PUNCT
easat-6543	138	17	friendly	friendly	ADJ
easat-6543	138	18	products	product	NOUN
easat-6543	138	19	[	[	X
easat-6543	138	20	36	36	NUM
easat-6543	138	21	]	]	PUNCT
easat-6543	138	22	.	.	PUNCT
easat-6543	139	1	hypothesis	hypothesis	NOUN
easat-6543	139	2	6	6	NUM
easat-6543	139	3	(	(	PUNCT
easat-6543	139	4	h6	h6	PROPN
easat-6543	139	5	):	):	PUNCT
easat-6543	139	6	targeting	target	VERB
easat-6543	139	7	the	the	DET
easat-6543	139	8	customers	customer	NOUN
easat-6543	139	9	through	through	ADP
easat-6543	139	10	digital	digital	ADJ
easat-6543	139	11	platforms	platform	NOUN
easat-6543	139	12	positively	positively	ADV
easat-6543	139	13	influences	influence	VERB
easat-6543	139	14	the	the	DET
easat-6543	139	15	digital	digital	ADJ
easat-6543	139	16	marketing	marketing	NOUN
easat-6543	139	17	.	.	PUNCT
easat-6543	140	1	2.9	2.9	NUM
easat-6543	140	2	.	.	PUNCT
easat-6543	140	3	strategy	strategy	NOUN
easat-6543	140	4	and	and	CCONJ
easat-6543	140	5	plans	plan	NOUN
easat-6543	140	6	menon	menon	PROPN
easat-6543	140	7	,	,	PUNCT
easat-6543	140	8	et	et	PROPN
easat-6543	140	9	al	al	PROPN
easat-6543	140	10	.	.	PUNCT
easat-6543	141	1	[	[	X
easat-6543	141	2	3	3	NUM
easat-6543	141	3	]	]	PUNCT
easat-6543	141	4	investigated	investigate	VERB
easat-6543	141	5	how	how	SCONJ
easat-6543	141	6	businesses	business	NOUN
easat-6543	141	7	might	might	AUX
easat-6543	141	8	use	use	VERB
easat-6543	141	9	digital	digital	ADJ
easat-6543	141	10	marketing	marketing	NOUN
easat-6543	141	11	channels	channel	NOUN
easat-6543	141	12	and	and	CCONJ
easat-6543	141	13	approaches	approach	NOUN
easat-6543	141	14	to	to	PART
easat-6543	141	15	monitor	monitor	VERB
easat-6543	141	16	the	the	DET
easat-6543	141	17	success	success	NOUN
easat-6543	141	18	of	of	ADP
easat-6543	141	19	their	their	PRON
easat-6543	141	20	campaigns	campaign	NOUN
easat-6543	141	21	in	in	ADP
easat-6543	141	22	real	real	ADJ
easat-6543	141	23	time	time	NOUN
easat-6543	141	24	.	.	PUNCT
easat-6543	142	1	it	it	PRON
easat-6543	142	2	's	be	AUX
easat-6543	142	3	important	important	ADJ
easat-6543	142	4	to	to	PART
easat-6543	142	5	remember	remember	VERB
easat-6543	142	6	that	that	SCONJ
easat-6543	142	7	although	although	SCONJ
easat-6543	142	8	while	while	SCONJ
easat-6543	142	9	digital	digital	ADJ
easat-6543	142	10	marketing	marketing	NOUN
easat-6543	142	11	is	be	AUX
easat-6543	142	12	closely	closely	ADV
easat-6543	142	13	linked	link	VERB
easat-6543	142	14	to	to	ADP
easat-6543	142	15	the	the	DET
easat-6543	142	16	internet	internet	NOUN
easat-6543	142	17	,	,	PUNCT
easat-6543	142	18	traditional	traditional	ADJ
easat-6543	142	19	channels	channel	NOUN
easat-6543	142	20	are	be	AUX
easat-6543	142	21	also	also	ADV
easat-6543	142	22	vital	vital	ADJ
easat-6543	142	23	.	.	PUNCT
easat-6543	143	1	as	as	SCONJ
easat-6543	143	2	the	the	DET
easat-6543	143	3	use	use	NOUN
easat-6543	143	4	of	of	ADP
easat-6543	143	5	smartphones	smartphone	NOUN
easat-6543	143	6	and	and	CCONJ
easat-6543	143	7	tablets	tablet	NOUN
easat-6543	143	8	has	have	AUX
easat-6543	143	9	skyrocketed	skyrocket	VERB
easat-6543	143	10	in	in	ADP
easat-6543	143	11	recent	recent	ADJ
easat-6543	143	12	years	year	NOUN
easat-6543	143	13	,	,	PUNCT
easat-6543	143	14	mobile	mobile	NOUN
easat-6543	143	15	has	have	AUX
easat-6543	143	16	emerged	emerge	VERB
easat-6543	143	17	as	as	ADP
easat-6543	143	18	a	a	DET
easat-6543	143	19	popular	popular	ADJ
easat-6543	143	20	digital	digital	ADJ
easat-6543	143	21	marketing	marketing	NOUN
easat-6543	143	22	platform	platform	NOUN
easat-6543	143	23	.	.	PUNCT
easat-6543	144	1	with	with	ADP
easat-6543	144	2	its	its	PRON
easat-6543	144	3	growing	grow	VERB
easat-6543	144	4	influence	influence	NOUN
easat-6543	144	5	,	,	PUNCT
easat-6543	144	6	social	social	ADJ
easat-6543	144	7	media	medium	NOUN
easat-6543	144	8	has	have	AUX
easat-6543	144	9	become	become	VERB
easat-6543	144	10	an	an	DET
easat-6543	144	11	important	important	ADJ
easat-6543	144	12	tool	tool	NOUN
easat-6543	144	13	for	for	ADP
easat-6543	144	14	achieving	achieve	VERB
easat-6543	144	15	digital	digital	ADJ
easat-6543	144	16	marketing	marketing	NOUN
easat-6543	144	17	objectives	objective	NOUN
easat-6543	144	18	.	.	PUNCT
easat-6543	145	1	the	the	DET
easat-6543	145	2	original	original	ADJ
easat-6543	145	3	purpose	purpose	NOUN
easat-6543	145	4	of	of	ADP
easat-6543	145	5	social	social	ADJ
easat-6543	145	6	networks	network	NOUN
easat-6543	145	7	was	be	AUX
easat-6543	145	8	to	to	PART
easat-6543	145	9	improve	improve	VERB
easat-6543	145	10	personal	personal	ADJ
easat-6543	145	11	interaction	interaction	NOUN
easat-6543	145	12	.	.	PUNCT
easat-6543	146	1	as	as	ADP
easat-6543	146	2	a	a	DET
easat-6543	146	3	result	result	NOUN
easat-6543	146	4	,	,	PUNCT
easat-6543	146	5	sites	site	NOUN
easat-6543	146	6	like	like	ADP
easat-6543	146	7	facebook	facebook	NOUN
easat-6543	146	8	and	and	CCONJ
easat-6543	146	9	twitter	twitter	NOUN
easat-6543	146	10	have	have	AUX
easat-6543	146	11	matured	mature	VERB
easat-6543	146	12	into	into	ADP
easat-6543	146	13	powerful	powerful	ADJ
easat-6543	146	14	instruments	instrument	NOUN
easat-6543	146	15	for	for	ADP
easat-6543	146	16	online	online	ADJ
easat-6543	146	17	advertising	advertising	NOUN
easat-6543	146	18	[	[	X
easat-6543	146	19	37	37	NUM
easat-6543	146	20	]	]	PUNCT
easat-6543	146	21	.	.	PUNCT
easat-6543	147	1	today	today	NOUN
easat-6543	147	2	,	,	PUNCT
easat-6543	147	3	the	the	DET
easat-6543	147	4	success	success	NOUN
easat-6543	147	5	of	of	ADP
easat-6543	147	6	a	a	DET
easat-6543	147	7	business	business	NOUN
easat-6543	147	8	depends	depend	VERB
easat-6543	147	9	heavily	heavily	ADV
easat-6543	147	10	on	on	ADP
easat-6543	147	11	how	how	SCONJ
easat-6543	147	12	visible	visible	ADJ
easat-6543	147	13	it	it	PRON
easat-6543	147	14	is	be	AUX
easat-6543	147	15	online	online	ADJ
easat-6543	147	16	.	.	PUNCT
easat-6543	148	1	a	a	DET
easat-6543	148	2	corporation	corporation	NOUN
easat-6543	148	3	should	should	AUX
easat-6543	148	4	take	take	VERB
easat-6543	148	5	this	this	PRON
easat-6543	148	6	into	into	ADP
easat-6543	148	7	account	account	NOUN
easat-6543	148	8	when	when	SCONJ
easat-6543	148	9	developing	develop	VERB
easat-6543	148	10	its	its	PRON
easat-6543	148	11	marketing	marketing	NOUN
easat-6543	148	12	strategy	strategy	NOUN
easat-6543	148	13	and	and	CCONJ
easat-6543	148	14	implement	implement	VERB
easat-6543	148	15	a	a	DET
easat-6543	148	16	comprehensive	comprehensive	ADJ
easat-6543	148	17	digital	digital	ADJ
easat-6543	148	18	strategy	strategy	NOUN
easat-6543	148	19	.	.	PUNCT
easat-6543	149	1	without	without	ADP
easat-6543	149	2	a	a	DET
easat-6543	149	3	digital	digital	ADJ
easat-6543	149	4	advertising	advertising	NOUN
easat-6543	149	5	strategy	strategy	NOUN
easat-6543	149	6	,	,	PUNCT
easat-6543	149	7	new	new	ADJ
easat-6543	149	8	customer	customer	NOUN
easat-6543	149	9	acquisition	acquisition	NOUN
easat-6543	149	10	,	,	PUNCT
easat-6543	149	11	brand	brand	NOUN
easat-6543	149	12	awareness	awareness	NOUN
easat-6543	149	13	,	,	PUNCT
easat-6543	149	14	and	and	CCONJ
easat-6543	149	15	substantial	substantial	ADJ
easat-6543	149	16	revenue	revenue	NOUN
easat-6543	149	17	-	-	PUNCT
easat-6543	149	18	generating	generate	VERB
easat-6543	149	19	opportunities	opportunity	NOUN
easat-6543	149	20	are	be	AUX
easat-6543	149	21	at	at	ADP
easat-6543	149	22	risk	risk	NOUN
easat-6543	149	23	[	[	X
easat-6543	149	24	6	6	NUM
easat-6543	149	25	,	,	PUNCT
easat-6543	149	26	38	38	NUM
easat-6543	149	27	]	]	PUNCT
easat-6543	149	28	.	.	PUNCT
easat-6543	150	1	hypothesis	hypothesis	NOUN
easat-6543	150	2	7	7	NUM
easat-6543	150	3	(	(	PUNCT
easat-6543	150	4	h7	h7	PROPN
easat-6543	150	5	):	):	PUNCT
easat-6543	150	6	assessing	assess	VERB
easat-6543	150	7	strategy	strategy	NOUN
easat-6543	150	8	and	and	CCONJ
easat-6543	150	9	plans	plan	NOUN
easat-6543	150	10	by	by	ADP
easat-6543	150	11	employing	employ	VERB
easat-6543	150	12	digital	digital	ADJ
easat-6543	150	13	channels	channel	NOUN
easat-6543	150	14	positively	positively	ADV
easat-6543	150	15	influences	influence	VERB
easat-6543	150	16	the	the	DET
easat-6543	150	17	digital	digital	ADJ
easat-6543	150	18	marketing	marketing	NOUN
easat-6543	150	19	.	.	PUNCT
easat-6543	151	1	3	3	X
easat-6543	151	2	.	.	X
easat-6543	151	3	objective	objective	ADJ
easat-6543	151	4	•	•	NOUN
easat-6543	151	5	to	to	PART
easat-6543	151	6	identify	identify	VERB
easat-6543	151	7	the	the	DET
easat-6543	151	8	factors	factor	NOUN
easat-6543	151	9	determining	determine	VERB
easat-6543	151	10	the	the	DET
easat-6543	151	11	role	role	NOUN
easat-6543	151	12	of	of	ADP
easat-6543	151	13	digital	digital	ADJ
easat-6543	151	14	marketing	marketing	NOUN
easat-6543	151	15	in	in	ADP
easat-6543	151	16	the	the	DET
easat-6543	151	17	growth	growth	NOUN
easat-6543	151	18	of	of	ADP
easat-6543	151	19	e	e	NOUN
easat-6543	151	20	-	-	NOUN
easat-6543	151	21	commerce	commerce	NOUN
easat-6543	151	22	in	in	ADP
easat-6543	151	23	india	india	PROPN
easat-6543	151	24	•	•	ADP
easat-6543	151	25	to	to	PART
easat-6543	151	26	propose	propose	VERB
easat-6543	151	27	a	a	DET
easat-6543	151	28	conceptual	conceptual	ADJ
easat-6543	151	29	framework	framework	NOUN
easat-6543	151	30	showing	show	VERB
easat-6543	151	31	the	the	DET
easat-6543	151	32	relationship	relationship	NOUN
easat-6543	151	33	between	between	ADP
easat-6543	151	34	factors	factor	NOUN
easat-6543	151	35	determining	determine	VERB
easat-6543	151	36	the	the	DET
easat-6543	151	37	role	role	NOUN
easat-6543	151	38	of	of	ADP
easat-6543	151	39	digital	digital	ADJ
easat-6543	151	40	marketing	marketing	NOUN
easat-6543	151	41	and	and	CCONJ
easat-6543	151	42	the	the	DET
easat-6543	151	43	growth	growth	NOUN
easat-6543	151	44	of	of	ADP
easat-6543	151	45	e	e	NOUN
easat-6543	151	46	-	-	NOUN
easat-6543	151	47	commerce	commerce	NOUN
easat-6543	151	48	in	in	ADP
easat-6543	151	49	india	india	PROPN
easat-6543	151	50	•	•	ADP
easat-6543	151	51	to	to	PART
easat-6543	151	52	conduct	conduct	VERB
easat-6543	151	53	an	an	DET
easat-6543	151	54	empirical	empirical	ADJ
easat-6543	151	55	analysis	analysis	NOUN
easat-6543	151	56	to	to	PART
easat-6543	151	57	validate	validate	VERB
easat-6543	151	58	the	the	DET
easat-6543	151	59	proposed	propose	VERB
easat-6543	151	60	framework	framework	NOUN
easat-6543	151	61	showing	show	VERB
easat-6543	151	62	the	the	DET
easat-6543	151	63	relationship	relationship	NOUN
easat-6543	151	64	between	between	ADP
easat-6543	151	65	factors	factor	NOUN
easat-6543	151	66	determining	determine	VERB
easat-6543	151	67	the	the	DET
easat-6543	151	68	role	role	NOUN
easat-6543	151	69	of	of	ADP
easat-6543	151	70	digital	digital	ADJ
easat-6543	151	71	marketing	marketing	NOUN
easat-6543	151	72	and	and	CCONJ
easat-6543	151	73	the	the	DET
easat-6543	151	74	growth	growth	NOUN
easat-6543	151	75	of	of	ADP
easat-6543	151	76	e	e	NOUN
easat-6543	151	77	-	-	NOUN
easat-6543	151	78	commerce	commerce	NOUN
easat-6543	151	79	in	in	ADP
easat-6543	151	80	india	india	PROPN
easat-6543	151	81	4	4	NUM
easat-6543	151	82	.	.	PUNCT
easat-6543	152	1	conceptual	conceptual	ADJ
easat-6543	152	2	framework	framework	NOUN
easat-6543	152	3	the	the	DET
easat-6543	152	4	conceptual	conceptual	ADJ
easat-6543	152	5	framework	framework	NOUN
easat-6543	152	6	as	as	SCONJ
easat-6543	152	7	shown	show	VERB
easat-6543	152	8	in	in	ADP
easat-6543	152	9	figure	figure	NOUN
easat-6543	152	10	1	1	NUM
easat-6543	152	11	represents	represent	VERB
easat-6543	152	12	the	the	DET
easat-6543	152	13	relationship	relationship	NOUN
easat-6543	152	14	between	between	ADP
easat-6543	152	15	factors	factor	NOUN
easat-6543	152	16	determining	determine	VERB
easat-6543	152	17	the	the	DET
easat-6543	152	18	role	role	NOUN
easat-6543	152	19	of	of	ADP
easat-6543	152	20	digital	digital	ADJ
easat-6543	152	21	marketing	marketing	NOUN
easat-6543	152	22	and	and	CCONJ
easat-6543	152	23	the	the	DET
easat-6543	152	24	growth	growth	NOUN
easat-6543	152	25	of	of	ADP
easat-6543	152	26	e	e	NOUN
easat-6543	152	27	-	-	NOUN
easat-6543	152	28	commerce	commerce	NOUN
easat-6543	152	29	in	in	ADP
easat-6543	152	30	india	india	PROPN
easat-6543	152	31	.	.	PUNCT
easat-6543	153	1	2272	2272	NUM
easat-6543	153	2	edelweiss	edelweiss	PROPN
easat-6543	153	3	applied	apply	VERB
easat-6543	153	4	science	science	NOUN
easat-6543	153	5	and	and	CCONJ
easat-6543	153	6	technology	technology	NOUN
easat-6543	153	7	issn	issn	PROPN
easat-6543	153	8	:	:	PUNCT
easat-6543	153	9	2576	2576	NUM
easat-6543	153	10	-	-	SYM
easat-6543	153	11	8484	8484	NUM
easat-6543	153	12	vol	vol	NOUN
easat-6543	153	13	.	.	PROPN
easat-6543	154	1	9	9	NUM
easat-6543	154	2	,	,	PUNCT
easat-6543	154	3	no	no	INTJ
easat-6543	154	4	.	.	NOUN
easat-6543	154	5	4	4	NUM
easat-6543	154	6	:	:	SYM
easat-6543	154	7	2267	2267	NUM
easat-6543	154	8	-	-	SYM
easat-6543	154	9	2280	2280	NUM
easat-6543	154	10	,	,	PUNCT
easat-6543	154	11	2025	2025	NUM
easat-6543	154	12	doi	doi	NOUN
easat-6543	154	13	:	:	PUNCT
easat-6543	154	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	154	15	©	©	PROPN
easat-6543	154	16	2025	2025	NUM
easat-6543	154	17	by	by	ADP
easat-6543	154	18	the	the	DET
easat-6543	154	19	author	author	NOUN
easat-6543	154	20	;	;	PUNCT
easat-6543	154	21	licensee	licensee	PROPN
easat-6543	154	22	learning	learn	VERB
easat-6543	154	23	gate	gate	NOUN
easat-6543	154	24	figure	figure	NOUN
easat-6543	154	25	1	1	NUM
easat-6543	154	26	.	.	PUNCT
easat-6543	155	1	the	the	DET
easat-6543	155	2	conceptual	conceptual	ADJ
easat-6543	155	3	framework	framework	NOUN
easat-6543	155	4	showing	show	VERB
easat-6543	155	5	the	the	DET
easat-6543	155	6	relationship	relationship	NOUN
easat-6543	155	7	between	between	ADP
easat-6543	155	8	factors	factor	NOUN
easat-6543	155	9	determining	determine	VERB
easat-6543	155	10	the	the	DET
easat-6543	155	11	role	role	NOUN
easat-6543	155	12	of	of	ADP
easat-6543	155	13	digital	digital	ADJ
easat-6543	155	14	marketing	marketing	NOUN
easat-6543	155	15	and	and	CCONJ
easat-6543	155	16	the	the	DET
easat-6543	155	17	growth	growth	NOUN
easat-6543	155	18	of	of	ADP
easat-6543	155	19	e	e	NOUN
easat-6543	155	20	-	-	NOUN
easat-6543	155	21	commerce	commerce	NOUN
easat-6543	155	22	in	in	ADP
easat-6543	155	23	india	india	PROPN
easat-6543	155	24	.	.	PUNCT
easat-6543	156	1	5	5	X
easat-6543	156	2	.	.	X
easat-6543	156	3	research	research	NOUN
easat-6543	156	4	methodology	methodology	NOUN
easat-6543	156	5	the	the	DET
easat-6543	156	6	expansion	expansion	NOUN
easat-6543	156	7	of	of	ADP
easat-6543	156	8	the	the	DET
easat-6543	156	9	e	e	PROPN
easat-6543	156	10	-	-	NOUN
easat-6543	156	11	commerce	commerce	NOUN
easat-6543	156	12	industry	industry	NOUN
easat-6543	156	13	in	in	ADP
easat-6543	156	14	india	india	PROPN
easat-6543	156	15	was	be	AUX
easat-6543	156	16	studied	study	VERB
easat-6543	156	17	by	by	ADP
easat-6543	156	18	surveying	survey	VERB
easat-6543	156	19	professionals	professional	NOUN
easat-6543	156	20	in	in	ADP
easat-6543	156	21	the	the	DET
easat-6543	156	22	field	field	NOUN
easat-6543	156	23	of	of	ADP
easat-6543	156	24	digital	digital	ADJ
easat-6543	156	25	marketing	marketing	NOUN
easat-6543	156	26	to	to	PART
easat-6543	156	27	learn	learn	VERB
easat-6543	156	28	what	what	PRON
easat-6543	156	29	criteria	criterion	NOUN
easat-6543	156	30	define	define	VERB
easat-6543	156	31	the	the	DET
easat-6543	156	32	significance	significance	NOUN
easat-6543	156	33	of	of	ADP
easat-6543	156	34	digital	digital	ADJ
easat-6543	156	35	marketing	marketing	NOUN
easat-6543	156	36	.	.	PUNCT
easat-6543	157	1	the	the	DET
easat-6543	157	2	current	current	ADJ
easat-6543	157	3	study	study	NOUN
easat-6543	157	4	used	use	VERB
easat-6543	157	5	a	a	DET
easat-6543	157	6	random	random	ADJ
easat-6543	157	7	-	-	PUNCT
easat-6543	157	8	sampling	sample	VERB
easat-6543	157	9	technique	technique	NOUN
easat-6543	157	10	to	to	PART
easat-6543	157	11	acquire	acquire	VERB
easat-6543	157	12	primary	primary	ADJ
easat-6543	157	13	data	datum	NOUN
easat-6543	157	14	from	from	ADP
easat-6543	157	15	a	a	DET
easat-6543	157	16	sample	sample	NOUN
easat-6543	157	17	of	of	ADP
easat-6543	157	18	249	249	NUM
easat-6543	157	19	.	.	PUNCT
easat-6543	158	1	the	the	DET
easat-6543	158	2	survey	survey	NOUN
easat-6543	158	3	was	be	AUX
easat-6543	158	4	done	do	VERB
easat-6543	158	5	with	with	ADP
easat-6543	158	6	the	the	DET
easat-6543	158	7	use	use	NOUN
easat-6543	158	8	of	of	ADP
easat-6543	158	9	a	a	DET
easat-6543	158	10	predetermined	predetermine	VERB
easat-6543	158	11	set	set	NOUN
easat-6543	158	12	of	of	ADP
easat-6543	158	13	questions	question	NOUN
easat-6543	158	14	.	.	PUNCT
easat-6543	159	1	there	there	PRON
easat-6543	159	2	are	be	VERB
easat-6543	159	3	two	two	NUM
easat-6543	159	4	sections	section	NOUN
easat-6543	159	5	to	to	ADP
easat-6543	159	6	the	the	DET
easat-6543	159	7	questionnaire	questionnaire	NOUN
easat-6543	159	8	:	:	PUNCT
easat-6543	159	9	in	in	ADP
easat-6543	159	10	the	the	DET
easat-6543	159	11	first	first	ADJ
easat-6543	159	12	section	section	NOUN
easat-6543	159	13	,	,	PUNCT
easat-6543	159	14	questions	question	NOUN
easat-6543	159	15	about	about	ADP
easat-6543	159	16	the	the	DET
easat-6543	159	17	respondents	respondent	NOUN
easat-6543	159	18	'	'	PART
easat-6543	159	19	personal	personal	ADJ
easat-6543	159	20	characteristics	characteristic	NOUN
easat-6543	159	21	were	be	AUX
easat-6543	159	22	asked	ask	VERB
easat-6543	159	23	.	.	PUNCT
easat-6543	160	1	in	in	ADP
easat-6543	160	2	the	the	DET
easat-6543	160	3	second	second	ADJ
easat-6543	160	4	section	section	NOUN
easat-6543	160	5	,	,	PUNCT
easat-6543	160	6	respondents	respondent	NOUN
easat-6543	160	7	were	be	AUX
easat-6543	160	8	surveyed	survey	VERB
easat-6543	160	9	about	about	ADP
easat-6543	160	10	their	their	PRON
easat-6543	160	11	opinions	opinion	NOUN
easat-6543	160	12	on	on	ADP
easat-6543	160	13	the	the	DET
easat-6543	160	14	elements	element	NOUN
easat-6543	160	15	that	that	PRON
easat-6543	160	16	influence	influence	VERB
easat-6543	160	17	the	the	DET
easat-6543	160	18	significance	significance	NOUN
easat-6543	160	19	of	of	ADP
easat-6543	160	20	digital	digital	ADJ
easat-6543	160	21	marketing	marketing	NOUN
easat-6543	160	22	to	to	ADP
easat-6543	160	23	the	the	DET
easat-6543	160	24	development	development	NOUN
easat-6543	160	25	of	of	ADP
easat-6543	160	26	the	the	DET
easat-6543	160	27	e	e	PROPN
easat-6543	160	28	-	-	NOUN
easat-6543	160	29	commerce	commerce	NOUN
easat-6543	160	30	industry	industry	NOUN
easat-6543	160	31	in	in	ADP
easat-6543	160	32	india	india	PROPN
easat-6543	160	33	.	.	PUNCT
easat-6543	161	1	a	a	DET
easat-6543	161	2	likert	likert	ADJ
easat-6543	161	3	scale	scale	NOUN
easat-6543	161	4	from	from	ADP
easat-6543	161	5	1	1	NUM
easat-6543	161	6	to	to	PART
easat-6543	161	7	5	5	NUM
easat-6543	161	8	is	be	AUX
easat-6543	161	9	used	use	VERB
easat-6543	161	10	to	to	PART
easat-6543	161	11	indicate	indicate	VERB
easat-6543	161	12	how	how	SCONJ
easat-6543	161	13	much	much	ADJ
easat-6543	161	14	you	you	PRON
easat-6543	161	15	agree	agree	VERB
easat-6543	161	16	or	or	CCONJ
easat-6543	161	17	disagree	disagree	VERB
easat-6543	161	18	with	with	ADP
easat-6543	161	19	each	each	DET
easat-6543	161	20	claim	claim	NOUN
easat-6543	161	21	.	.	PUNCT
easat-6543	162	1	2273	2273	NUM
easat-6543	162	2	edelweiss	edelweiss	PROPN
easat-6543	162	3	applied	apply	VERB
easat-6543	162	4	science	science	NOUN
easat-6543	162	5	and	and	CCONJ
easat-6543	162	6	technology	technology	NOUN
easat-6543	162	7	issn	issn	PROPN
easat-6543	162	8	:	:	PUNCT
easat-6543	162	9	2576	2576	NUM
easat-6543	162	10	-	-	SYM
easat-6543	162	11	8484	8484	NUM
easat-6543	162	12	vol	vol	NOUN
easat-6543	162	13	.	.	PROPN
easat-6543	163	1	9	9	NUM
easat-6543	163	2	,	,	PUNCT
easat-6543	163	3	no	no	INTJ
easat-6543	163	4	.	.	NOUN
easat-6543	163	5	4	4	NUM
easat-6543	163	6	:	:	SYM
easat-6543	163	7	2267	2267	NUM
easat-6543	163	8	-	-	SYM
easat-6543	163	9	2280	2280	NUM
easat-6543	163	10	,	,	PUNCT
easat-6543	163	11	2025	2025	NUM
easat-6543	163	12	doi	doi	NOUN
easat-6543	163	13	:	:	PUNCT
easat-6543	163	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	163	15	©	©	PROPN
easat-6543	163	16	2025	2025	NUM
easat-6543	163	17	by	by	ADP
easat-6543	163	18	the	the	DET
easat-6543	163	19	author	author	NOUN
easat-6543	163	20	;	;	PUNCT
easat-6543	163	21	licensee	licensee	PROPN
easat-6543	163	22	learning	learning	NOUN
easat-6543	163	23	gate	gate	NOUN
easat-6543	163	24	6	6	NUM
easat-6543	163	25	.	.	PUNCT
easat-6543	163	26	result	result	VERB
easat-6543	163	27	analysis	analysis	NOUN
easat-6543	163	28	spss	spss	PROPN
easat-6543	163	29	version	version	PROPN
easat-6543	163	30	22	22	NUM
easat-6543	163	31	was	be	AUX
easat-6543	163	32	used	use	VERB
easat-6543	163	33	to	to	PART
easat-6543	163	34	analyse	analyse	VERB
easat-6543	163	35	the	the	DET
easat-6543	163	36	data	datum	NOUN
easat-6543	163	37	.	.	PUNCT
easat-6543	164	1	the	the	DET
easat-6543	164	2	study	study	NOUN
easat-6543	164	3	uses	use	VERB
easat-6543	164	4	exploratory	exploratory	ADJ
easat-6543	164	5	factor	factor	NOUN
easat-6543	164	6	analysis	analysis	NOUN
easat-6543	164	7	to	to	PART
easat-6543	164	8	determine	determine	VERB
easat-6543	164	9	construct	construct	NOUN
easat-6543	164	10	validity	validity	NOUN
easat-6543	164	11	and	and	CCONJ
easat-6543	164	12	cronbach	cronbach	NOUN
easat-6543	164	13	's	's	PART
easat-6543	164	14	alpha	alpha	NOUN
easat-6543	164	15	to	to	PART
easat-6543	164	16	examine	examine	VERB
easat-6543	164	17	internal	internal	ADJ
easat-6543	164	18	consistency	consistency	NOUN
easat-6543	164	19	.	.	PUNCT
easat-6543	165	1	using	use	VERB
easat-6543	165	2	regression	regression	NOUN
easat-6543	165	3	analysis	analysis	NOUN
easat-6543	165	4	,	,	PUNCT
easat-6543	165	5	the	the	DET
easat-6543	165	6	likely	likely	ADJ
easat-6543	165	7	relationships	relationship	NOUN
easat-6543	165	8	between	between	ADP
easat-6543	165	9	the	the	DET
easat-6543	165	10	variables	variable	NOUN
easat-6543	165	11	were	be	AUX
easat-6543	165	12	identified	identify	VERB
easat-6543	165	13	.	.	PUNCT
easat-6543	166	1	6.1	6.1	NUM
easat-6543	166	2	.	.	PUNCT
easat-6543	167	1	demographic	demographic	ADJ
easat-6543	167	2	characteristics	characteristic	NOUN
easat-6543	167	3	table	table	NOUN
easat-6543	167	4	1	1	NUM
easat-6543	167	5	provide	provide	VERB
easat-6543	167	6	the	the	DET
easat-6543	167	7	demographic	demographic	ADJ
easat-6543	167	8	information	information	NOUN
easat-6543	167	9	of	of	ADP
easat-6543	167	10	the	the	DET
easat-6543	167	11	respondent	respondent	NOUN
easat-6543	167	12	.	.	PUNCT
easat-6543	168	1	the	the	DET
easat-6543	168	2	sample	sample	NOUN
easat-6543	168	3	survey	survey	NOUN
easat-6543	168	4	represents	represent	VERB
easat-6543	168	5	most	most	ADJ
easat-6543	168	6	respondents	respondent	NOUN
easat-6543	168	7	have	have	AUX
easat-6543	168	8	aged	age	VERB
easat-6543	168	9	less	less	ADJ
easat-6543	168	10	than	than	ADP
easat-6543	168	11	30	30	NUM
easat-6543	168	12	-	-	SYM
easat-6543	168	13	39	39	NUM
easat-6543	168	14	years	year	NOUN
easat-6543	168	15	.	.	PUNCT
easat-6543	169	1	majority	majority	NOUN
easat-6543	169	2	of	of	ADP
easat-6543	169	3	respondent	respondent	NOUN
easat-6543	169	4	are	be	AUX
easat-6543	169	5	private	private	ADJ
easat-6543	169	6	employees	employee	NOUN
easat-6543	169	7	.	.	PUNCT
easat-6543	170	1	85.5	85.5	NUM
easat-6543	170	2	%	%	NOUN
easat-6543	170	3	of	of	ADP
easat-6543	170	4	respondent	respondent	NOUN
easat-6543	170	5	are	be	AUX
easat-6543	170	6	male	male	ADJ
easat-6543	170	7	,	,	PUNCT
easat-6543	170	8	14.5	14.5	NUM
easat-6543	170	9	%	%	NOUN
easat-6543	170	10	are	be	AUX
easat-6543	170	11	female	female	ADJ
easat-6543	170	12	.	.	PUNCT
easat-6543	171	1	36.9	36.9	NUM
easat-6543	171	2	%	%	NOUN
easat-6543	171	3	respondents	respondent	NOUN
easat-6543	171	4	are	be	AUX
easat-6543	171	5	associated	associate	VERB
easat-6543	171	6	with	with	ADP
easat-6543	171	7	the	the	DET
easat-6543	171	8	firm	firm	NOUN
easat-6543	171	9	more	more	ADJ
easat-6543	171	10	than	than	ADP
easat-6543	171	11	6	6	NUM
easat-6543	171	12	-	-	SYM
easat-6543	171	13	10	10	NUM
easat-6543	171	14	years	year	NOUN
easat-6543	171	15	and	and	CCONJ
easat-6543	171	16	34.5	34.5	NUM
easat-6543	171	17	%	%	NOUN
easat-6543	171	18	are	be	AUX
easat-6543	171	19	3	3	NUM
easat-6543	171	20	-	-	SYM
easat-6543	171	21	5	5	NUM
easat-6543	171	22	years	year	NOUN
easat-6543	171	23	.	.	PUNCT
easat-6543	172	1	32.5	32.5	NUM
easat-6543	172	2	%	%	NOUN
easat-6543	172	3	employees	employee	NOUN
easat-6543	172	4	are	be	AUX
easat-6543	172	5	holding	hold	VERB
easat-6543	172	6	the	the	DET
easat-6543	172	7	content	content	NOUN
easat-6543	172	8	managers	manager	NOUN
easat-6543	172	9	and	and	CCONJ
easat-6543	172	10	34.5	34.5	NUM
easat-6543	172	11	%	%	NOUN
easat-6543	172	12	are	be	AUX
easat-6543	172	13	34.5	34.5	NUM
easat-6543	172	14	%	%	NOUN
easat-6543	172	15	holding	hold	VERB
easat-6543	172	16	crm	crm	NOUN
easat-6543	172	17	managers	manager	NOUN
easat-6543	172	18	position	position	NOUN
easat-6543	172	19	.	.	PUNCT
easat-6543	173	1	most	most	ADJ
easat-6543	173	2	respondents	respondent	NOUN
easat-6543	173	3	either	either	CCONJ
easat-6543	173	4	have	have	VERB
easat-6543	173	5	a	a	DET
easat-6543	173	6	professional	professional	ADJ
easat-6543	173	7	’s	’s	NOUN
easat-6543	173	8	degree	degree	NOUN
easat-6543	173	9	,	,	PUNCT
easat-6543	173	10	bachelor	bachelor	NOUN
easat-6543	173	11	’s	’s	NOUN
easat-6543	173	12	degree	degree	NOUN
easat-6543	173	13	and	and	CCONJ
easat-6543	173	14	master	master	NOUN
easat-6543	173	15	’s	’s	PART
easat-6543	173	16	degree	degree	NOUN
easat-6543	173	17	.	.	PUNCT
easat-6543	174	1	table	table	NOUN
easat-6543	174	2	1	1	NUM
easat-6543	174	3	.	.	PUNCT
easat-6543	175	1	demographic	demographic	ADJ
easat-6543	175	2	profile	profile	NOUN
easat-6543	175	3	of	of	ADP
easat-6543	175	4	the	the	DET
easat-6543	175	5	respondents	respondent	NOUN
easat-6543	175	6	.	.	PUNCT
easat-6543	176	1	frequency	frequency	NOUN
easat-6543	176	2	valid	valid	ADJ
easat-6543	176	3	%	%	NOUN
easat-6543	176	4	frequency	frequency	NOUN
easat-6543	176	5	valid	valid	ADJ
easat-6543	176	6	%	%	NOUN
easat-6543	176	7	gender	gender	NOUN
easat-6543	176	8	profile	profile	NOUN
easat-6543	176	9	male	male	NOUN
easat-6543	176	10	213	213	NUM
easat-6543	176	11	85.5	85.5	NUM
easat-6543	176	12	length	length	NOUN
easat-6543	176	13	of	of	ADP
easat-6543	176	14	affiliation	affiliation	NOUN
easat-6543	176	15	1	1	NUM
easat-6543	176	16	-	-	SYM
easat-6543	176	17	2	2	NUM
easat-6543	176	18	years	year	NOUN
easat-6543	176	19	55	55	NUM
easat-6543	176	20	22.1	22.1	NUM
easat-6543	176	21	female	female	NOUN
easat-6543	176	22	36	36	NUM
easat-6543	176	23	14.5	14.5	NUM
easat-6543	176	24	3	3	NUM
easat-6543	176	25	-	-	SYM
easat-6543	176	26	5	5	NUM
easat-6543	176	27	years	year	NOUN
easat-6543	176	28	86	86	NUM
easat-6543	176	29	34.5	34.5	NUM
easat-6543	176	30	age	age	NOUN
easat-6543	176	31	profile	profile	NOUN
easat-6543	176	32	21	21	NUM
easat-6543	176	33	-	-	SYM
easat-6543	176	34	29	29	NUM
easat-6543	176	35	years	year	NOUN
easat-6543	176	36	36	36	NUM
easat-6543	176	37	14.5	14.5	NUM
easat-6543	176	38	6	6	NUM
easat-6543	176	39	-	-	SYM
easat-6543	176	40	10	10	NUM
easat-6543	176	41	years	year	NOUN
easat-6543	176	42	92	92	NUM
easat-6543	176	43	36.9	36.9	NUM
easat-6543	176	44	30	30	NUM
easat-6543	176	45	-	-	SYM
easat-6543	176	46	39	39	NUM
easat-6543	176	47	years	year	NOUN
easat-6543	176	48	70	70	NUM
easat-6543	176	49	28.1	28.1	NUM
easat-6543	176	50	11	11	NUM
easat-6543	176	51	years	year	NOUN
easat-6543	176	52	and	and	CCONJ
easat-6543	176	53	more	more	ADJ
easat-6543	176	54	16	16	NUM
easat-6543	176	55	6.4	6.4	NUM
easat-6543	176	56	40	40	NUM
easat-6543	176	57	-	-	SYM
easat-6543	176	58	49	49	NUM
easat-6543	176	59	years	year	NOUN
easat-6543	176	60	48	48	NUM
easat-6543	176	61	19.3	19.3	NUM
easat-6543	176	62	current	current	ADJ
easat-6543	176	63	designation	designation	NOUN
easat-6543	176	64	digital	digital	ADJ
easat-6543	176	65	marketing	marketing	NOUN
easat-6543	176	66	head	head	NOUN
easat-6543	176	67	65	65	NUM
easat-6543	176	68	26.1	26.1	NUM
easat-6543	176	69	46	46	NUM
easat-6543	176	70	-	-	SYM
easat-6543	176	71	55	55	NUM
easat-6543	176	72	years	year	NOUN
easat-6543	176	73	59	59	NUM
easat-6543	176	74	23.7	23.7	NUM
easat-6543	176	75	crm	crm	NOUN
easat-6543	176	76	manager	manager	NOUN
easat-6543	176	77	86	86	NUM
easat-6543	176	78	34.5	34.5	NUM
easat-6543	176	79	60	60	NUM
easat-6543	176	80	years	year	NOUN
easat-6543	176	81	and	and	CCONJ
easat-6543	176	82	older	old	ADJ
easat-6543	176	83	36	36	NUM
easat-6543	176	84	14.5	14.5	NUM
easat-6543	176	85	content	content	NOUN
easat-6543	176	86	marketing	marketing	NOUN
easat-6543	176	87	manager	manager	NOUN
easat-6543	176	88	81	81	NUM
easat-6543	176	89	32.5	32.5	NUM
easat-6543	176	90	highest	high	ADJ
easat-6543	176	91	education	education	NOUN
easat-6543	176	92	level	level	NOUN
easat-6543	176	93	bachelor	bachelor	NOUN
easat-6543	176	94	degree	degree	NOUN
easat-6543	176	95	30	30	NUM
easat-6543	176	96	12.0	12.0	NUM
easat-6543	176	97	others	other	NOUN
easat-6543	176	98	17	17	NUM
easat-6543	176	99	6.8	6.8	NUM
easat-6543	176	100	master	master	NOUN
easat-6543	176	101	degree	degree	NOUN
easat-6543	176	102	67	67	NUM
easat-6543	176	103	26.9	26.9	NUM
easat-6543	176	104	professional	professional	ADJ
easat-6543	176	105	education	education	NOUN
easat-6543	176	106	108	108	NUM
easat-6543	176	107	43.4	43.4	NUM
easat-6543	176	108	other	other	ADJ
easat-6543	176	109	44	44	NUM
easat-6543	176	110	17.7	17.7	NUM
easat-6543	176	111	6.2	6.2	NUM
easat-6543	176	112	.	.	PUNCT
easat-6543	177	1	exploratory	exploratory	ADJ
easat-6543	177	2	factor	factor	NOUN
easat-6543	177	3	analysis	analysis	NOUN
easat-6543	177	4	for	for	ADP
easat-6543	177	5	consistency	consistency	NOUN
easat-6543	177	6	checks	check	NOUN
easat-6543	177	7	in	in	ADP
easat-6543	177	8	the	the	DET
easat-6543	177	9	efa	efa	PROPN
easat-6543	177	10	,	,	PUNCT
easat-6543	177	11	principal	principal	ADJ
easat-6543	177	12	component	component	NOUN
easat-6543	177	13	analysis	analysis	NOUN
easat-6543	177	14	was	be	AUX
easat-6543	177	15	employed	employ	VERB
easat-6543	177	16	.	.	PUNCT
easat-6543	178	1	according	accord	VERB
easat-6543	178	2	to	to	ADP
easat-6543	178	3	hair	hair	NOUN
easat-6543	178	4	,	,	PUNCT
easat-6543	178	5	et	et	PROPN
easat-6543	178	6	al	al	PROPN
easat-6543	178	7	.	.	PUNCT
easat-6543	179	1	[	[	X
easat-6543	179	2	39	39	NUM
easat-6543	179	3	]	]	PUNCT
easat-6543	179	4	a	a	DET
easat-6543	179	5	factor	factor	NOUN
easat-6543	179	6	loading	loading	NOUN
easat-6543	179	7	of	of	ADP
easat-6543	179	8	0.40	0.40	NUM
easat-6543	179	9	or	or	CCONJ
easat-6543	179	10	higher	high	ADJ
easat-6543	179	11	is	be	AUX
easat-6543	179	12	regarded	regard	VERB
easat-6543	179	13	to	to	PART
easat-6543	179	14	be	be	AUX
easat-6543	179	15	meaningful	meaningful	ADJ
easat-6543	179	16	,	,	PUNCT
easat-6543	179	17	while	while	SCONJ
easat-6543	179	18	a	a	DET
easat-6543	179	19	loading	loading	NOUN
easat-6543	179	20	of	of	ADP
easat-6543	179	21	0.50	0.50	NUM
easat-6543	179	22	or	or	CCONJ
easat-6543	179	23	higher	high	ADJ
easat-6543	179	24	is	be	AUX
easat-6543	179	25	considered	consider	VERB
easat-6543	179	26	to	to	PART
easat-6543	179	27	be	be	AUX
easat-6543	179	28	extremely	extremely	ADV
easat-6543	179	29	important	important	ADJ
easat-6543	179	30	.	.	PUNCT
easat-6543	180	1	in	in	ADP
easat-6543	180	2	this	this	DET
easat-6543	180	3	analysis	analysis	NOUN
easat-6543	180	4	,	,	PUNCT
easat-6543	180	5	we	we	PRON
easat-6543	180	6	used	use	VERB
easat-6543	180	7	a	a	DET
easat-6543	180	8	factor	factor	NOUN
easat-6543	180	9	loading	loading	NOUN
easat-6543	180	10	of	of	ADP
easat-6543	180	11	0.50	0.50	NUM
easat-6543	180	12	as	as	ADP
easat-6543	180	13	a	a	DET
easat-6543	180	14	cut	cut	NOUN
easat-6543	180	15	-	-	PUNCT
easat-6543	180	16	off	off	ADP
easat-6543	180	17	criterion	criterion	NOUN
easat-6543	180	18	.	.	PUNCT
easat-6543	181	1	results	result	NOUN
easat-6543	181	2	from	from	ADP
easat-6543	181	3	the	the	DET
easat-6543	181	4	exploratory	exploratory	ADJ
easat-6543	181	5	factor	factor	NOUN
easat-6543	181	6	analysis	analysis	NOUN
easat-6543	181	7	are	be	AUX
easat-6543	181	8	presented	present	VERB
easat-6543	181	9	in	in	ADP
easat-6543	181	10	table	table	NOUN
easat-6543	181	11	2	2	NUM
easat-6543	181	12	.	.	PUNCT
easat-6543	182	1	if	if	SCONJ
easat-6543	182	2	the	the	DET
easat-6543	182	3	value	value	NOUN
easat-6543	182	4	of	of	ADP
easat-6543	182	5	the	the	DET
easat-6543	182	6	kmo	kmo	PROPN
easat-6543	182	7	measure	measure	NOUN
easat-6543	182	8	of	of	ADP
easat-6543	182	9	sample	sample	NOUN
easat-6543	182	10	adequacy	adequacy	NOUN
easat-6543	182	11	is	be	AUX
easat-6543	182	12	between	between	ADP
easat-6543	182	13	0.5	0.5	NUM
easat-6543	182	14	and	and	CCONJ
easat-6543	182	15	1.0	1.0	NUM
easat-6543	182	16	,	,	PUNCT
easat-6543	182	17	the	the	DET
easat-6543	182	18	data	datum	NOUN
easat-6543	182	19	will	will	AUX
easat-6543	182	20	benefit	benefit	VERB
easat-6543	182	21	.	.	PUNCT
easat-6543	183	1	bartlett	bartlett	PROPN
easat-6543	183	2	's	's	PART
easat-6543	183	3	sphericity	sphericity	PROPN
easat-6543	183	4	test	test	NOUN
easat-6543	183	5	shows	show	VERB
easat-6543	183	6	how	how	SCONJ
easat-6543	183	7	dependent	dependent	ADJ
easat-6543	183	8	the	the	DET
easat-6543	183	9	variables	variable	NOUN
easat-6543	183	10	are	be	AUX
easat-6543	183	11	on	on	ADP
easat-6543	183	12	one	one	NUM
easat-6543	183	13	another	another	DET
easat-6543	183	14	.	.	PUNCT
easat-6543	184	1	researchers	researcher	NOUN
easat-6543	184	2	can	can	AUX
easat-6543	184	3	learn	learn	VERB
easat-6543	184	4	the	the	DET
easat-6543	184	5	result	result	NOUN
easat-6543	184	6	of	of	ADP
easat-6543	184	7	the	the	DET
easat-6543	184	8	test	test	NOUN
easat-6543	184	9	by	by	ADP
easat-6543	184	10	calculating	calculate	VERB
easat-6543	184	11	its	its	PRON
easat-6543	184	12	level	level	NOUN
easat-6543	184	13	of	of	ADP
easat-6543	184	14	significance	significance	NOUN
easat-6543	184	15	.	.	PUNCT
easat-6543	185	1	very	very	ADV
easat-6543	185	2	tiny	tiny	ADJ
easat-6543	185	3	values	value	NOUN
easat-6543	185	4	suggest	suggest	VERB
easat-6543	185	5	significant	significant	ADJ
easat-6543	185	6	relationships	relationship	NOUN
easat-6543	185	7	between	between	ADP
easat-6543	185	8	the	the	DET
easat-6543	185	9	variables	variable	NOUN
easat-6543	185	10	(	(	PUNCT
easat-6543	185	11	less	less	ADJ
easat-6543	185	12	than	than	ADP
easat-6543	185	13	0.05	0.05	NUM
easat-6543	185	14	)	)	PUNCT
easat-6543	185	15	.	.	PUNCT
easat-6543	186	1	in	in	ADP
easat-6543	186	2	general	general	ADJ
easat-6543	186	3	,	,	PUNCT
easat-6543	186	4	factor	factor	NOUN
easat-6543	186	5	analysis	analysis	NOUN
easat-6543	186	6	should	should	AUX
easat-6543	186	7	n't	not	PART
easat-6543	186	8	be	be	AUX
easat-6543	186	9	conducted	conduct	VERB
easat-6543	186	10	on	on	ADP
easat-6543	186	11	data	datum	NOUN
easat-6543	186	12	with	with	ADP
easat-6543	186	13	a	a	DET
easat-6543	186	14	p	p	NOUN
easat-6543	186	15	-	-	PUNCT
easat-6543	186	16	value	value	NOUN
easat-6543	186	17	greater	great	ADJ
easat-6543	186	18	than	than	ADP
easat-6543	186	19	0.10	0.10	NUM
easat-6543	186	20	.	.	PUNCT
easat-6543	187	1	in	in	ADP
easat-6543	187	2	doing	do	VERB
easat-6543	187	3	so	so	ADV
easat-6543	187	4	,	,	PUNCT
easat-6543	187	5	they	they	PRON
easat-6543	187	6	prove	prove	VERB
easat-6543	187	7	that	that	SCONJ
easat-6543	187	8	factor	factor	NOUN
easat-6543	187	9	analysis	analysis	NOUN
easat-6543	187	10	is	be	AUX
easat-6543	187	11	a	a	DET
easat-6543	187	12	valid	valid	ADJ
easat-6543	187	13	method	method	NOUN
easat-6543	187	14	for	for	ADP
easat-6543	187	15	studying	study	VERB
easat-6543	187	16	this	this	DET
easat-6543	187	17	data	datum	NOUN
easat-6543	187	18	.	.	PUNCT
easat-6543	188	1	due	due	ADP
easat-6543	188	2	to	to	ADP
easat-6543	188	3	their	their	PRON
easat-6543	188	4	low	low	ADJ
easat-6543	188	5	loadings	loading	NOUN
easat-6543	188	6	,	,	PUNCT
easat-6543	188	7	two	two	NUM
easat-6543	188	8	of	of	ADP
easat-6543	188	9	the	the	DET
easat-6543	188	10	original	original	ADJ
easat-6543	188	11	43	43	NUM
easat-6543	188	12	items	item	NOUN
easat-6543	188	13	were	be	AUX
easat-6543	188	14	eliminated	eliminate	VERB
easat-6543	188	15	,	,	PUNCT
easat-6543	188	16	leaving	leave	VERB
easat-6543	188	17	41	41	NUM
easat-6543	188	18	items	item	NOUN
easat-6543	188	19	for	for	ADP
easat-6543	188	20	the	the	DET
easat-6543	188	21	final	final	ADJ
easat-6543	188	22	analysis	analysis	NOUN
easat-6543	188	23	.	.	PUNCT
easat-6543	189	1	2274	2274	NUM
easat-6543	189	2	edelweiss	edelweiss	PROPN
easat-6543	189	3	applied	apply	VERB
easat-6543	189	4	science	science	NOUN
easat-6543	189	5	and	and	CCONJ
easat-6543	189	6	technology	technology	NOUN
easat-6543	189	7	issn	issn	PROPN
easat-6543	189	8	:	:	PUNCT
easat-6543	189	9	2576	2576	NUM
easat-6543	189	10	-	-	SYM
easat-6543	189	11	8484	8484	NUM
easat-6543	189	12	vol	vol	NOUN
easat-6543	189	13	.	.	PROPN
easat-6543	190	1	9	9	NUM
easat-6543	190	2	,	,	PUNCT
easat-6543	190	3	no	no	INTJ
easat-6543	190	4	.	.	NOUN
easat-6543	190	5	4	4	NUM
easat-6543	190	6	:	:	SYM
easat-6543	190	7	2267	2267	NUM
easat-6543	190	8	-	-	SYM
easat-6543	190	9	2280	2280	NUM
easat-6543	190	10	,	,	PUNCT
easat-6543	190	11	2025	2025	NUM
easat-6543	190	12	doi	doi	NOUN
easat-6543	190	13	:	:	PUNCT
easat-6543	190	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	190	15	©	©	PROPN
easat-6543	190	16	2025	2025	NUM
easat-6543	190	17	by	by	ADP
easat-6543	190	18	the	the	DET
easat-6543	190	19	author	author	NOUN
easat-6543	190	20	;	;	PUNCT
easat-6543	190	21	licensee	licensee	PROPN
easat-6543	190	22	learning	learn	VERB
easat-6543	190	23	gate	gate	NOUN
easat-6543	190	24	table	table	NOUN
easat-6543	190	25	2	2	NUM
easat-6543	190	26	.	.	PUNCT
easat-6543	190	27	results	result	NOUN
easat-6543	190	28	of	of	ADP
easat-6543	190	29	exploratory	exploratory	ADJ
easat-6543	190	30	factor	factor	NOUN
easat-6543	190	31	analysis	analysis	NOUN
easat-6543	190	32	.	.	PUNCT
easat-6543	191	1	variable	variable	ADJ
easat-6543	191	2	statement	statement	NOUN
easat-6543	191	3	items	item	NOUN
easat-6543	191	4	factor	factor	NOUN
easat-6543	191	5	loadings	loading	NOUN
easat-6543	191	6	kmo	kmo	PROPN
easat-6543	191	7	measure	measure	NOUN
easat-6543	191	8	of	of	ADP
easat-6543	191	9	sample	sample	NOUN
easat-6543	191	10	adequacy	adequacy	NOUN
easat-6543	191	11	(	(	PUNCT
easat-6543	191	12	>	>	X
easat-6543	191	13	0.5	0.5	NUM
easat-6543	191	14	)	)	PUNCT
easat-6543	191	15	bartlett	bartlett	PROPN
easat-6543	191	16	's	's	PART
easat-6543	191	17	test	test	NOUN
easat-6543	191	18	of	of	ADP
easat-6543	191	19	sphericity	sphericity	NOUN
easat-6543	191	20	items	item	NOUN
easat-6543	191	21	confirm	confirm	VERB
easat-6543	191	22	ed	ed	NOUN
easat-6543	191	23	items	item	NOUN
easat-6543	191	24	dropped	drop	VERB
easat-6543	191	25	cum	cum	ADJ
easat-6543	191	26	%	%	NOUN
easat-6543	191	27	of	of	ADP
easat-6543	191	28	loading	load	VERB
easat-6543	191	29	chi	chi	PROPN
easat-6543	191	30	square	square	PROPN
easat-6543	191	31	sig	sig	PROPN
easat-6543	191	32	.	.	PUNCT
easat-6543	192	1	(	(	PUNCT
easat-6543	192	2	<	<	NOUN
easat-6543	192	3	0.10	0.10	NUM
easat-6543	192	4	)	)	PUNCT
easat-6543	192	5	digital	digital	ADJ
easat-6543	192	6	media	medium	NOUN
easat-6543	192	7	as	as	ADP
easat-6543	192	8	a	a	DET
easat-6543	192	9	means	means	NOUN
easat-6543	192	10	of	of	ADP
easat-6543	192	11	communication	communication	NOUN
easat-6543	192	12	(	(	PUNCT
easat-6543	192	13	dmmc	dmmc	NOUN
easat-6543	192	14	)	)	PUNCT
easat-6543	192	15	dmmc1	dmmc1	NOUN
easat-6543	192	16	0.898	0.898	NUM
easat-6543	192	17	0.737	0.737	NUM
easat-6543	192	18	444.777	444.777	NUM
easat-6543	192	19	0.000	0.000	NUM
easat-6543	192	20	5	5	NUM
easat-6543	192	21	0	0	NUM
easat-6543	192	22	54.990	54.990	NUM
easat-6543	192	23	dmmc2	dmmc2	NOUN
easat-6543	192	24	0.755	0.755	NUM
easat-6543	192	25	dmmc3	dmmc3	ADJ
easat-6543	192	26	0.677	0.677	NUM
easat-6543	192	27	dmmc4	dmmc4	NOUN
easat-6543	192	28	0.500	0.500	NUM
easat-6543	192	29	dmmc5	dmmc5	NOUN
easat-6543	192	30	0.836	0.836	NUM
easat-6543	192	31	customers	customer	NOUN
easat-6543	192	32	perceived	perceive	VERB
easat-6543	192	33	benefit	benefit	NOUN
easat-6543	192	34	(	(	PUNCT
easat-6543	192	35	cpb	cpb	NOUN
easat-6543	192	36	)	)	PUNCT
easat-6543	192	37	cpb1	cpb1	NOUN
easat-6543	192	38	0.764	0.764	NUM
easat-6543	192	39	0.734	0.734	NUM
easat-6543	192	40	206.113	206.113	NUM
easat-6543	192	41	0.000	0.000	NUM
easat-6543	192	42	4	4	NUM
easat-6543	192	43	1	1	NUM
easat-6543	192	44	44.594	44.594	NUM
easat-6543	192	45	cpb2	cpb2	NOUN
easat-6543	192	46	0.800	0.800	NUM
easat-6543	192	47	cpb3	cpb3	PROPN
easat-6543	192	48	0.080	0.080	NUM
easat-6543	192	49	cpb4	cpb4	PROPN
easat-6543	192	50	0.744	0.744	NUM
easat-6543	192	51	cpb5	cpb5	NOUN
easat-6543	192	52	0.668	0.668	NUM
easat-6543	192	53	business	business	NOUN
easat-6543	192	54	optimisation	optimisation	NOUN
easat-6543	192	55	(	(	PUNCT
easat-6543	192	56	bo	bo	PROPN
easat-6543	192	57	)	)	PUNCT
easat-6543	192	58	bo1	bo1	NOUN
easat-6543	192	59	0.191	0.191	NUM
easat-6543	192	60	0.851	0.851	NUM
easat-6543	192	61	987.979	987.979	NUM
easat-6543	192	62	0.000	0.000	NUM
easat-6543	192	63	4	4	NUM
easat-6543	192	64	1	1	NUM
easat-6543	192	65	69.577	69.577	NUM
easat-6543	192	66	bo2	bo2	NOUN
easat-6543	192	67	0.915	0.915	NUM
easat-6543	192	68	bo3	bo3	PROPN
easat-6543	192	69	0.935	0.935	NUM
easat-6543	192	70	bo4	bo4	NOUN
easat-6543	192	71	0.945	0.945	NUM
easat-6543	192	72	bo5	bo5	NOUN
easat-6543	192	73	0.915	0.915	NUM
easat-6543	192	74	market	market	NOUN
easat-6543	192	75	positioning	positioning	NOUN
easat-6543	192	76	(	(	PUNCT
easat-6543	192	77	mp	mp	PROPN
easat-6543	192	78	)	)	PUNCT
easat-6543	192	79	mp1	mp1	NOUN
easat-6543	192	80	0.841	0.841	NUM
easat-6543	192	81	0.748	0.748	NUM
easat-6543	192	82	254.468	254.468	NUM
easat-6543	192	83	0.000	0.000	NUM
easat-6543	192	84	4	4	NUM
easat-6543	192	85	0	0	NUM
easat-6543	192	86	58.342	58.342	NUM
easat-6543	192	87	mp2	mp2	NOUN
easat-6543	192	88	0.798	0.798	NUM
easat-6543	192	89	mp3	mp3	NOUN
easat-6543	192	90	0.600	0.600	NUM
easat-6543	192	91	mp4	mp4	NOUN
easat-6543	192	92	0.794	0.794	NUM
easat-6543	192	93	perceived	perceive	VERB
easat-6543	192	94	advantages	advantage	NOUN
easat-6543	192	95	of	of	ADP
easat-6543	192	96	using	use	VERB
easat-6543	192	97	digital	digital	ADJ
easat-6543	192	98	tools	tool	NOUN
easat-6543	192	99	(	(	PUNCT
easat-6543	192	100	paudt	paudt	ADJ
easat-6543	192	101	)	)	PUNCT
easat-6543	192	102	paudt1	paudt1	NOUN
easat-6543	193	1	0.941	0.941	NUM
easat-6543	193	2	0.708	0.708	NUM
easat-6543	193	3	2829.376	2829.376	NUM
easat-6543	193	4	0.000	0.000	NUM
easat-6543	193	5	5	5	NUM
easat-6543	193	6	0	0	NUM
easat-6543	193	7	88.646	88.646	NUM
easat-6543	193	8	paudt2	paudt2	NOUN
easat-6543	193	9	0.938	0.938	NUM
easat-6543	193	10	paudt3	paudt3	NOUN
easat-6543	193	11	0.942	0.942	NUM
easat-6543	193	12	paudt4	paudt4	NOUN
easat-6543	193	13	0.950	0.950	NUM
easat-6543	193	14	paudt5	paudt5	NOUN
easat-6543	193	15	0.937	0.937	NUM
easat-6543	193	16	target	target	NOUN
easat-6543	193	17	customer	customer	NOUN
easat-6543	193	18	(	(	PUNCT
easat-6543	193	19	tc	tc	NOUN
easat-6543	193	20	)	)	PUNCT
easat-6543	193	21	tc1	tc1	NOUN
easat-6543	193	22	0.874	0.874	NUM
easat-6543	193	23	0.820	0.820	NUM
easat-6543	193	24	744.543	744.543	NUM
easat-6543	193	25	0.000	0.000	NUM
easat-6543	193	26	5	5	NUM
easat-6543	193	27	0	0	NUM
easat-6543	193	28	68.890	68.890	NUM
easat-6543	193	29	tc2	tc2	NOUN
easat-6543	193	30	0.896	0.896	NUM
easat-6543	193	31	tc3	tc3	PROPN
easat-6543	193	32	0.869	0.869	NUM
easat-6543	193	33	tc4	tc4	X
easat-6543	193	34	0.802	0.802	NUM
easat-6543	193	35	tc5	tc5	NOUN
easat-6543	193	36	0.692	0.692	NUM
easat-6543	193	37	strategy	strategy	NOUN
easat-6543	193	38	and	and	CCONJ
easat-6543	193	39	plans	plan	NOUN
easat-6543	193	40	(	(	PUNCT
easat-6543	193	41	sp	sp	NOUN
easat-6543	193	42	)	)	PUNCT
easat-6543	193	43	sp1	sp1	NOUN
easat-6543	193	44	0.635	0.635	NUM
easat-6543	193	45	0.663	0.663	NUM
easat-6543	193	46	556.180	556.180	NUM
easat-6543	193	47	0.000	0.000	NUM
easat-6543	193	48	4	4	NUM
easat-6543	193	49	0	0	NUM
easat-6543	193	50	66.713	66.713	NUM
easat-6543	193	51	sp2	sp2	NOUN
easat-6543	193	52	0.848	0.848	NUM
easat-6543	193	53	sp3	sp3	VERB
easat-6543	193	54	0.932	0.932	NUM
easat-6543	193	55	sp4	sp4	NOUN
easat-6543	193	56	0.823	0.823	NUM
easat-6543	193	57	digital	digital	ADJ
easat-6543	193	58	marketing	marketing	NOUN
easat-6543	193	59	(	(	PUNCT
easat-6543	193	60	dm	dm	NOUN
easat-6543	193	61	)	)	PUNCT
easat-6543	193	62	dm1	dm1	NOUN
easat-6543	193	63	0.843	0.843	NUM
easat-6543	193	64	0.881	0.881	NUM
easat-6543	193	65	607.680	607.680	NUM
easat-6543	193	66	0.000	0.000	NUM
easat-6543	193	67	5	5	NUM
easat-6543	193	68	0	0	NUM
easat-6543	193	69	67.715	67.715	NUM
easat-6543	193	70	dm2	dm2	NOUN
easat-6543	193	71	0.859	0.859	NUM
easat-6543	193	72	dm3	dm3	NOUN
easat-6543	193	73	0.770	0.770	NUM
easat-6543	193	74	dm4	dm4	NOUN
easat-6543	193	75	0.846	0.846	NUM
easat-6543	193	76	dm5	dm5	NOUN
easat-6543	193	77	0.793	0.793	NUM
easat-6543	193	78	growth	growth	NOUN
easat-6543	193	79	of	of	ADP
easat-6543	193	80	ecommerce	ecommerce	NOUN
easat-6543	193	81	(	(	PUNCT
easat-6543	193	82	gec	gec	NOUN
easat-6543	193	83	)	)	PUNCT
easat-6543	193	84	gec1	gec1	PROPN
easat-6543	193	85	0.855	0.855	NUM
easat-6543	193	86	0.851	0.851	NUM
easat-6543	193	87	527.378	527.378	NUM
easat-6543	193	88	0.000	0.000	NUM
easat-6543	193	89	5	5	NUM
easat-6543	193	90	0	0	NUM
easat-6543	193	91	64.008	64.008	NUM
easat-6543	193	92	gec2	gec2	NOUN
easat-6543	193	93	0.746	0.746	NUM
easat-6543	193	94	gec3	gec3	PROPN
easat-6543	193	95	0.779	0.779	NUM
easat-6543	193	96	gec4	gec4	PROPN
easat-6543	193	97	0.813	0.813	NUM
easat-6543	193	98	gec5	gec5	PROPN
easat-6543	193	99	0.804	0.804	NOUN
easat-6543	193	100	2275	2275	NUM
easat-6543	193	101	edelweiss	edelweiss	PROPN
easat-6543	193	102	applied	apply	VERB
easat-6543	193	103	science	science	NOUN
easat-6543	193	104	and	and	CCONJ
easat-6543	193	105	technology	technology	NOUN
easat-6543	193	106	issn	issn	PROPN
easat-6543	193	107	:	:	PUNCT
easat-6543	193	108	2576	2576	NUM
easat-6543	193	109	-	-	SYM
easat-6543	193	110	8484	8484	NUM
easat-6543	193	111	vol	vol	NOUN
easat-6543	193	112	.	.	PROPN
easat-6543	194	1	9	9	NUM
easat-6543	194	2	,	,	PUNCT
easat-6543	194	3	no	no	INTJ
easat-6543	194	4	.	.	NOUN
easat-6543	194	5	4	4	NUM
easat-6543	194	6	:	:	SYM
easat-6543	194	7	2267	2267	NUM
easat-6543	194	8	-	-	SYM
easat-6543	194	9	2280	2280	NUM
easat-6543	194	10	,	,	PUNCT
easat-6543	194	11	2025	2025	NUM
easat-6543	194	12	doi	doi	NOUN
easat-6543	194	13	:	:	PUNCT
easat-6543	194	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	194	15	©	©	PROPN
easat-6543	194	16	2025	2025	NUM
easat-6543	194	17	by	by	ADP
easat-6543	194	18	the	the	DET
easat-6543	194	19	author	author	NOUN
easat-6543	194	20	;	;	PUNCT
easat-6543	194	21	licensee	licensee	PROPN
easat-6543	194	22	learning	learning	NOUN
easat-6543	194	23	gate	gate	VERB
easat-6543	194	24	6.3	6.3	NUM
easat-6543	194	25	.	.	PUNCT
easat-6543	195	1	reliability	reliability	NOUN
easat-6543	195	2	analysis	analysis	NOUN
easat-6543	195	3	with	with	ADP
easat-6543	195	4	the	the	DET
easat-6543	195	5	use	use	NOUN
easat-6543	195	6	of	of	ADP
easat-6543	195	7	a	a	DET
easat-6543	195	8	chronbach	chronbach	NOUN
easat-6543	195	9	alpha	alpha	NOUN
easat-6543	195	10	calculation	calculation	NOUN
easat-6543	195	11	,	,	PUNCT
easat-6543	195	12	we	we	PRON
easat-6543	195	13	can	can	AUX
easat-6543	195	14	now	now	ADV
easat-6543	195	15	say	say	VERB
easat-6543	195	16	that	that	SCONJ
easat-6543	195	17	the	the	DET
easat-6543	195	18	questionnaire	questionnaire	NOUN
easat-6543	195	19	may	may	AUX
easat-6543	195	20	be	be	AUX
easat-6543	195	21	relied	rely	VERB
easat-6543	195	22	upon	upon	SCONJ
easat-6543	195	23	.	.	PUNCT
easat-6543	196	1	nunnally	nunnally	PROPN
easat-6543	196	2	and	and	CCONJ
easat-6543	196	3	bernstein	bernstein	PROPN
easat-6543	197	1	[	[	X
easat-6543	197	2	40	40	NUM
easat-6543	197	3	]	]	PUNCT
easat-6543	197	4	say	say	VERB
easat-6543	197	5	that	that	SCONJ
easat-6543	197	6	for	for	ADP
easat-6543	197	7	novel	novel	ADJ
easat-6543	197	8	scales	scale	NOUN
easat-6543	197	9	,	,	PUNCT
easat-6543	197	10	an	an	DET
easat-6543	197	11	alpha	alpha	NOUN
easat-6543	197	12	as	as	ADV
easat-6543	197	13	low	low	ADJ
easat-6543	197	14	as	as	ADP
easat-6543	197	15	0.60	0.60	NUM
easat-6543	197	16	is	be	AUX
easat-6543	197	17	fine	fine	ADJ
easat-6543	197	18	.	.	PUNCT
easat-6543	198	1	alternatively	alternatively	ADV
easat-6543	198	2	,	,	PUNCT
easat-6543	198	3	an	an	DET
easat-6543	198	4	established	establish	VERB
easat-6543	198	5	scale	scale	NOUN
easat-6543	198	6	with	with	ADP
easat-6543	198	7	an	an	DET
easat-6543	198	8	alpha	alpha	NOUN
easat-6543	198	9	of	of	ADP
easat-6543	198	10	0.70	0.70	NUM
easat-6543	198	11	is	be	AUX
easat-6543	198	12	typically	typically	ADV
easat-6543	198	13	required	require	VERB
easat-6543	198	14	to	to	PART
easat-6543	198	15	ensure	ensure	VERB
easat-6543	198	16	internal	internal	ADJ
easat-6543	198	17	consistency	consistency	NOUN
easat-6543	198	18	.	.	PUNCT
easat-6543	199	1	cronbach	cronbach	PROPN
easat-6543	199	2	's	's	PART
easat-6543	199	3	alpha	alpha	NOUN
easat-6543	199	4	was	be	AUX
easat-6543	199	5	set	set	VERB
easat-6543	199	6	at	at	ADP
easat-6543	199	7	0.7	0.7	NUM
easat-6543	199	8	for	for	ADP
easat-6543	199	9	this	this	DET
easat-6543	199	10	research	research	NOUN
easat-6543	199	11	.	.	PUNCT
easat-6543	200	1	table	table	NOUN
easat-6543	200	2	3	3	NUM
easat-6543	200	3	.	.	PUNCT
easat-6543	200	4	results	result	NOUN
easat-6543	200	5	of	of	ADP
easat-6543	200	6	the	the	DET
easat-6543	200	7	reliability	reliability	NOUN
easat-6543	200	8	examination	examination	NOUN
easat-6543	200	9	.	.	PUNCT
easat-6543	201	1	independent	independent	ADJ
easat-6543	201	2	variable	variable	PROPN
easat-6543	201	3	cronbach	cronbach	VERB
easat-6543	201	4	alpha	alpha	NOUN
easat-6543	201	5	1	1	NUM
easat-6543	201	6	digital	digital	ADJ
easat-6543	201	7	media	medium	NOUN
easat-6543	201	8	as	as	ADP
easat-6543	201	9	a	a	DET
easat-6543	201	10	means	means	NOUN
easat-6543	201	11	of	of	ADP
easat-6543	201	12	communication	communication	NOUN
easat-6543	201	13	(	(	PUNCT
easat-6543	201	14	dmmc	dmmc	NOUN
easat-6543	201	15	)	)	PUNCT
easat-6543	201	16	0.783	0.783	NUM
easat-6543	201	17	2	2	NUM
easat-6543	201	18	customers	customer	NOUN
easat-6543	201	19	perceived	perceive	VERB
easat-6543	201	20	benefit	benefit	NOUN
easat-6543	201	21	(	(	PUNCT
easat-6543	201	22	cpb	cpb	NOUN
easat-6543	201	23	)	)	PUNCT
easat-6543	201	24	0.734	0.734	NUM
easat-6543	201	25	3	3	NUM
easat-6543	201	26	business	business	NOUN
easat-6543	201	27	optimisation	optimisation	NOUN
easat-6543	201	28	(	(	PUNCT
easat-6543	201	29	bo	bo	PROPN
easat-6543	201	30	)	)	PUNCT
easat-6543	201	31	0.947	0.947	NUM
easat-6543	201	32	4	4	NUM
easat-6543	201	33	market	market	NOUN
easat-6543	201	34	positioning	positioning	NOUN
easat-6543	201	35	(	(	PUNCT
easat-6543	201	36	mp	mp	PROPN
easat-6543	201	37	)	)	PUNCT
easat-6543	201	38	0.748	0.748	NUM
easat-6543	201	39	5	5	NUM
easat-6543	201	40	perceived	perceive	VERB
easat-6543	201	41	advantages	advantage	NOUN
easat-6543	201	42	of	of	ADP
easat-6543	201	43	using	use	VERB
easat-6543	201	44	digital	digital	ADJ
easat-6543	201	45	tools	tool	NOUN
easat-6543	201	46	(	(	PUNCT
easat-6543	201	47	paudt	paudt	ADJ
easat-6543	201	48	)	)	PUNCT
easat-6543	201	49	0.968	0.968	NUM
easat-6543	201	50	6	6	NUM
easat-6543	201	51	target	target	NOUN
easat-6543	201	52	customer	customer	NOUN
easat-6543	201	53	(	(	PUNCT
easat-6543	201	54	tc	tc	NOUN
easat-6543	201	55	)	)	PUNCT
easat-6543	201	56	0.886	0.886	NUM
easat-6543	201	57	7	7	NUM
easat-6543	201	58	strategy	strategy	NOUN
easat-6543	201	59	and	and	CCONJ
easat-6543	201	60	plans	plan	NOUN
easat-6543	201	61	(	(	PUNCT
easat-6543	201	62	sp	sp	NOUN
easat-6543	201	63	)	)	PUNCT
easat-6543	201	64	0.832	0.832	NUM
easat-6543	201	65	8	8	NUM
easat-6543	201	66	digital	digital	ADJ
easat-6543	201	67	marketing	marketing	NOUN
easat-6543	201	68	(	(	PUNCT
easat-6543	201	69	dm	dm	PROPN
easat-6543	201	70	)	)	PUNCT
easat-6543	201	71	0.880	0.880	NUM
easat-6543	201	72	9	9	NUM
easat-6543	201	73	growth	growth	NOUN
easat-6543	201	74	of	of	ADP
easat-6543	201	75	e	e	NOUN
easat-6543	201	76	-	-	NOUN
easat-6543	201	77	commerce	commerce	ADJ
easat-6543	201	78	(	(	PUNCT
easat-6543	201	79	gec	gec	NOUN
easat-6543	201	80	)	)	PUNCT
easat-6543	201	81	0.858	0.858	NUM
easat-6543	201	82	over	over	ADP
easat-6543	201	83	all	all	DET
easat-6543	201	84	questionnaire	questionnaire	NOUN
easat-6543	201	85	0.983	0.983	NUM
easat-6543	201	86	cronbach	cronbach	NOUN
easat-6543	201	87	's	's	PART
easat-6543	201	88	alpha	alpha	NOUN
easat-6543	201	89	values	value	NOUN
easat-6543	201	90	in	in	ADP
easat-6543	201	91	table	table	NOUN
easat-6543	201	92	3	3	NUM
easat-6543	201	93	are	be	AUX
easat-6543	201	94	above	above	ADP
easat-6543	201	95	the	the	DET
easat-6543	201	96	minimal	minimal	ADJ
easat-6543	201	97	threshold	threshold	NOUN
easat-6543	201	98	of	of	ADP
easat-6543	201	99	0.7	0.7	NUM
easat-6543	201	100	.	.	PUNCT
easat-6543	202	1	the	the	DET
easat-6543	202	2	overall	overall	ADJ
easat-6543	202	3	dependability	dependability	NOUN
easat-6543	202	4	of	of	ADP
easat-6543	202	5	the	the	DET
easat-6543	202	6	questionnaire	questionnaire	NOUN
easat-6543	202	7	is	be	AUX
easat-6543	202	8	indicated	indicate	VERB
easat-6543	202	9	by	by	ADP
easat-6543	202	10	a	a	DET
easat-6543	202	11	cronbach	cronbach	NOUN
easat-6543	202	12	's	's	PART
easat-6543	202	13	alpha	alpha	NOUN
easat-6543	202	14	rating	rating	NOUN
easat-6543	202	15	of	of	ADP
easat-6543	202	16	0.983	0.983	NUM
easat-6543	202	17	.	.	PUNCT
easat-6543	203	1	6.4	6.4	NUM
easat-6543	203	2	.	.	PUNCT
easat-6543	204	1	correlation	correlation	NOUN
easat-6543	204	2	analysis	analysis	NOUN
easat-6543	204	3	the	the	DET
easat-6543	204	4	results	result	NOUN
easat-6543	204	5	of	of	ADP
easat-6543	204	6	the	the	DET
easat-6543	204	7	correlation	correlation	NOUN
easat-6543	204	8	study	study	NOUN
easat-6543	204	9	show	show	VERB
easat-6543	204	10	that	that	SCONJ
easat-6543	204	11	there	there	PRON
easat-6543	204	12	is	be	VERB
easat-6543	204	13	a	a	DET
easat-6543	204	14	strong	strong	ADJ
easat-6543	204	15	link	link	NOUN
easat-6543	204	16	between	between	ADP
easat-6543	204	17	all	all	PRON
easat-6543	204	18	of	of	ADP
easat-6543	204	19	the	the	DET
easat-6543	204	20	variables	variable	NOUN
easat-6543	204	21	.	.	PUNCT
easat-6543	205	1	the	the	DET
easat-6543	205	2	entire	entire	ADJ
easat-6543	205	3	variables	variable	NOUN
easat-6543	205	4	have	have	VERB
easat-6543	205	5	a	a	DET
easat-6543	205	6	significant	significant	ADJ
easat-6543	205	7	correlation	correlation	NOUN
easat-6543	205	8	with	with	ADP
easat-6543	205	9	each	each	PRON
easat-6543	205	10	of	of	ADP
easat-6543	205	11	the	the	DET
easat-6543	205	12	nine	nine	NUM
easat-6543	205	13	variables	variable	NOUN
easat-6543	205	14	examined	examine	VERB
easat-6543	205	15	.	.	PUNCT
easat-6543	206	1	correlation	correlation	NOUN
easat-6543	206	2	between	between	ADP
easat-6543	206	3	"	"	PUNCT
easat-6543	206	4	growth	growth	NOUN
easat-6543	206	5	of	of	ADP
easat-6543	206	6	e	e	NOUN
easat-6543	206	7	-	-	NOUN
easat-6543	206	8	commerce	commerce	PROPN
easat-6543	206	9	(	(	PUNCT
easat-6543	206	10	gec	gec	NOUN
easat-6543	206	11	)	)	PUNCT
easat-6543	206	12	"	"	PUNCT
easat-6543	206	13	and	and	CCONJ
easat-6543	206	14	"	"	PUNCT
easat-6543	206	15	perceived	perceive	VERB
easat-6543	206	16	advantages	advantage	NOUN
easat-6543	206	17	of	of	ADP
easat-6543	206	18	using	use	VERB
easat-6543	206	19	digital	digital	ADJ
easat-6543	206	20	tools	tool	NOUN
easat-6543	206	21	(	(	PUNCT
easat-6543	206	22	paudt	paudt	ADJ
easat-6543	206	23	)	)	PUNCT
easat-6543	206	24	"	"	PUNCT
easat-6543	206	25	is	be	AUX
easat-6543	206	26	the	the	DET
easat-6543	206	27	highest	high	ADJ
easat-6543	206	28	(	(	PUNCT
easat-6543	206	29	0.956	0.956	NUM
easat-6543	206	30	)	)	PUNCT
easat-6543	206	31	,	,	PUNCT
easat-6543	206	32	followed	follow	VERB
easat-6543	206	33	by	by	ADP
easat-6543	206	34	.941	.941	NUM
easat-6543	206	35	between	between	ADP
easat-6543	206	36	target	target	NOUN
easat-6543	206	37	customer	customer	NOUN
easat-6543	206	38	(	(	PUNCT
easat-6543	206	39	tc	tc	NOUN
easat-6543	206	40	)	)	PUNCT
easat-6543	206	41	and	and	CCONJ
easat-6543	206	42	perceived	perceive	VERB
easat-6543	206	43	advantages	advantage	NOUN
easat-6543	206	44	of	of	ADP
easat-6543	206	45	using	use	VERB
easat-6543	206	46	digital	digital	ADJ
easat-6543	206	47	tools	tool	NOUN
easat-6543	206	48	(	(	PUNCT
easat-6543	206	49	paudt	paudt	ADJ
easat-6543	206	50	)	)	PUNCT
easat-6543	206	51	while	while	SCONJ
easat-6543	206	52	"	"	PUNCT
easat-6543	206	53	customers	customer	NOUN
easat-6543	206	54	perceived	perceive	VERB
easat-6543	206	55	benefit	benefit	NOUN
easat-6543	206	56	(	(	PUNCT
easat-6543	206	57	cpb	cpb	NOUN
easat-6543	206	58	)	)	PUNCT
easat-6543	206	59	"	"	PUNCT
easat-6543	206	60	and	and	CCONJ
easat-6543	206	61	"	"	PUNCT
easat-6543	206	62	digital	digital	ADJ
easat-6543	206	63	media	medium	NOUN
easat-6543	206	64	as	as	ADP
easat-6543	206	65	a	a	DET
easat-6543	206	66	means	means	NOUN
easat-6543	206	67	of	of	ADP
easat-6543	206	68	communication	communication	NOUN
easat-6543	206	69	(	(	PUNCT
easat-6543	206	70	dmmc	dmmc	NOUN
easat-6543	206	71	)	)	PUNCT
easat-6543	206	72	"	"	PUNCT
easat-6543	206	73	have	have	VERB
easat-6543	206	74	the	the	DET
easat-6543	206	75	least	least	ADJ
easat-6543	206	76	significant	significant	ADJ
easat-6543	206	77	relationships	relationship	NOUN
easat-6543	206	78	(	(	PUNCT
easat-6543	206	79	0.705	0.705	NUM
easat-6543	206	80	)	)	PUNCT
easat-6543	206	81	.	.	PUNCT
easat-6543	207	1	table	table	NOUN
easat-6543	207	2	4	4	NUM
easat-6543	207	3	.	.	PUNCT
easat-6543	208	1	correlations	correlation	NOUN
easat-6543	208	2	between	between	ADP
easat-6543	208	3	proposed	propose	VERB
easat-6543	208	4	variables	variable	NOUN
easat-6543	208	5	.	.	PUNCT
easat-6543	209	1	dmmc	dmmc	PROPN
easat-6543	209	2	cpb	cpb	PROPN
easat-6543	209	3	bo	bo	PROPN
easat-6543	209	4	mp	mp	PROPN
easat-6543	209	5	paudt	paudt	ADV
easat-6543	209	6	tc	tc	INTJ
easat-6543	209	7	sp	sp	ADP
easat-6543	209	8	dm	dm	PROPN
easat-6543	209	9	gec	gec	PROPN
easat-6543	209	10	digital	digital	ADJ
easat-6543	209	11	media	medium	NOUN
easat-6543	209	12	as	as	ADP
easat-6543	209	13	a	a	DET
easat-6543	209	14	means	means	NOUN
easat-6543	209	15	of	of	ADP
easat-6543	209	16	communication	communication	NOUN
easat-6543	209	17	(	(	PUNCT
easat-6543	209	18	dmmc	dmmc	NOUN
easat-6543	209	19	)	)	PUNCT
easat-6543	209	20	1	1	NUM
easat-6543	209	21	customers	customer	NOUN
easat-6543	209	22	perceived	perceive	VERB
easat-6543	209	23	benefit	benefit	NOUN
easat-6543	209	24	(	(	PUNCT
easat-6543	209	25	cpb	cpb	NOUN
easat-6543	209	26	)	)	PUNCT
easat-6543	209	27	0.705	0.705	NUM
easat-6543	209	28	*	*	SYM
easat-6543	209	29	*	*	SYM
easat-6543	209	30	1	1	NUM
easat-6543	209	31	business	business	NOUN
easat-6543	209	32	optimisation	optimisation	NOUN
easat-6543	209	33	(	(	PUNCT
easat-6543	209	34	bo	bo	NOUN
easat-6543	209	35	)	)	PUNCT
easat-6543	209	36	0.900	0.900	NUM
easat-6543	209	37	*	*	PUNCT
easat-6543	209	38	*	*	X
easat-6543	209	39	0.827	0.827	NUM
easat-6543	209	40	*	*	PUNCT
easat-6543	209	41	*	*	SYM
easat-6543	209	42	1	1	NUM
easat-6543	209	43	market	market	NOUN
easat-6543	209	44	positioning	positioning	NOUN
easat-6543	209	45	(	(	PUNCT
easat-6543	209	46	mp	mp	NOUN
easat-6543	209	47	)	)	PUNCT
easat-6543	209	48	0.822	0.822	NUM
easat-6543	209	49	*	*	PUNCT
easat-6543	209	50	*	*	PUNCT
easat-6543	209	51	0.798	0.798	NUM
easat-6543	209	52	*	*	PUNCT
easat-6543	209	53	*	*	PUNCT
easat-6543	209	54	0.898	0.898	NUM
easat-6543	209	55	*	*	PUNCT
easat-6543	209	56	*	*	SYM
easat-6543	209	57	1	1	NUM
easat-6543	209	58	perceived	perceive	VERB
easat-6543	209	59	advantages	advantage	NOUN
easat-6543	209	60	of	of	ADP
easat-6543	209	61	using	use	VERB
easat-6543	209	62	digital	digital	ADJ
easat-6543	209	63	tools	tool	NOUN
easat-6543	209	64	(	(	PUNCT
easat-6543	209	65	paudt	paudt	ADJ
easat-6543	209	66	)	)	PUNCT
easat-6543	209	67	0.838	0.838	NUM
easat-6543	209	68	*	*	PUNCT
easat-6543	209	69	*	*	PUNCT
easat-6543	209	70	0.801	0.801	NUM
easat-6543	209	71	*	*	X
easat-6543	209	72	*	*	PUNCT
easat-6543	209	73	0.904	0.904	NUM
easat-6543	209	74	*	*	PUNCT
easat-6543	209	75	*	*	PUNCT
easat-6543	209	76	0.821	0.821	NUM
easat-6543	209	77	*	*	NOUN
easat-6543	209	78	*	*	SYM
easat-6543	209	79	1	1	NUM
easat-6543	209	80	target	target	NOUN
easat-6543	209	81	customer	customer	NOUN
easat-6543	209	82	(	(	PUNCT
easat-6543	209	83	tc	tc	NOUN
easat-6543	209	84	)	)	PUNCT
easat-6543	209	85	0.837	0.837	NUM
easat-6543	209	86	*	*	PUNCT
easat-6543	209	87	*	*	X
easat-6543	209	88	0.808	0.808	NUM
easat-6543	209	89	*	*	PUNCT
easat-6543	209	90	*	*	PUNCT
easat-6543	209	91	0.923	0.923	NUM
easat-6543	209	92	*	*	X
easat-6543	209	93	*	*	NOUN
easat-6543	209	94	0.837	0.837	NUM
easat-6543	209	95	*	*	PUNCT
easat-6543	209	96	*	*	PUNCT
easat-6543	209	97	0.941	0.941	NUM
easat-6543	209	98	*	*	PUNCT
easat-6543	209	99	*	*	SYM
easat-6543	209	100	1	1	NUM
easat-6543	209	101	strategy	strategy	NOUN
easat-6543	209	102	and	and	CCONJ
easat-6543	209	103	plans	plan	NOUN
easat-6543	209	104	(	(	PUNCT
easat-6543	209	105	sp	sp	NOUN
easat-6543	209	106	)	)	PUNCT
easat-6543	209	107	0.858	0.858	NUM
easat-6543	209	108	*	*	PUNCT
easat-6543	209	109	*	*	PUNCT
easat-6543	209	110	0.752	0.752	NUM
easat-6543	209	111	*	*	X
easat-6543	209	112	*	*	X
easat-6543	209	113	0.911	0.911	NUM
easat-6543	209	114	*	*	PUNCT
easat-6543	209	115	*	*	PUNCT
easat-6543	209	116	0.859	0.859	NUM
easat-6543	209	117	*	*	PUNCT
easat-6543	209	118	*	*	PUNCT
easat-6543	210	1	0.874	0.874	NUM
easat-6543	210	2	*	*	PUNCT
easat-6543	210	3	*	*	PUNCT
easat-6543	210	4	0.881	0.881	NUM
easat-6543	210	5	*	*	X
easat-6543	210	6	*	*	PROPN
easat-6543	210	7	1	1	NUM
easat-6543	210	8	digital	digital	ADJ
easat-6543	210	9	marketing	marketing	NOUN
easat-6543	210	10	(	(	PUNCT
easat-6543	210	11	dm	dm	NOUN
easat-6543	210	12	)	)	PUNCT
easat-6543	210	13	0.810	0.810	NUM
easat-6543	210	14	*	*	PUNCT
easat-6543	210	15	*	*	PUNCT
easat-6543	210	16	0.815	0.815	NUM
easat-6543	210	17	*	*	PUNCT
easat-6543	210	18	*	*	NOUN
easat-6543	210	19	0.897	0.897	NUM
easat-6543	210	20	*	*	SYM
easat-6543	210	21	*	*	PUNCT
easat-6543	210	22	0.861	0.861	NUM
easat-6543	210	23	*	*	PUNCT
easat-6543	210	24	*	*	PUNCT
easat-6543	211	1	0.907	0.907	NUM
easat-6543	211	2	*	*	PUNCT
easat-6543	211	3	*	*	PUNCT
easat-6543	211	4	0.930	0.930	NUM
easat-6543	211	5	*	*	PUNCT
easat-6543	211	6	*	*	PUNCT
easat-6543	211	7	0.866	0.866	NUM
easat-6543	211	8	*	*	NOUN
easat-6543	211	9	*	*	SYM
easat-6543	211	10	1	1	NUM
easat-6543	211	11	growth	growth	NOUN
easat-6543	211	12	of	of	ADP
easat-6543	211	13	e	e	NOUN
easat-6543	211	14	-	-	NOUN
easat-6543	211	15	commerce	commerce	ADJ
easat-6543	211	16	(	(	PUNCT
easat-6543	211	17	gec	gec	NOUN
easat-6543	211	18	)	)	PUNCT
easat-6543	211	19	0.828	0.828	NUM
easat-6543	211	20	*	*	PUNCT
easat-6543	211	21	*	*	X
easat-6543	211	22	0.769	0.769	NUM
easat-6543	211	23	*	*	PUNCT
easat-6543	211	24	*	*	PUNCT
easat-6543	211	25	0.881	0.881	NUM
easat-6543	211	26	*	*	X
easat-6543	211	27	*	*	X
easat-6543	211	28	0.820	0.820	NUM
easat-6543	211	29	*	*	PUNCT
easat-6543	211	30	*	*	PUNCT
easat-6543	211	31	0.956	0.956	NUM
easat-6543	211	32	*	*	PUNCT
easat-6543	211	33	*	*	PUNCT
easat-6543	211	34	0.899	0.899	NUM
easat-6543	211	35	*	*	X
easat-6543	211	36	*	*	X
easat-6543	211	37	0.827	0.827	NUM
easat-6543	211	38	*	*	PUNCT
easat-6543	211	39	*	*	PUNCT
easat-6543	211	40	0.894	0.894	NUM
easat-6543	211	41	*	*	PUNCT
easat-6543	211	42	*	*	SYM
easat-6543	211	43	1	1	NUM
easat-6543	211	44	note	note	NOUN
easat-6543	211	45	:	:	PUNCT
easat-6543	211	46	*	*	PUNCT
easat-6543	211	47	*	*	NOUN
easat-6543	211	48	.	.	PUNCT
easat-6543	212	1	correlation	correlation	NOUN
easat-6543	212	2	is	be	AUX
easat-6543	212	3	significant	significant	ADJ
easat-6543	212	4	at	at	ADP
easat-6543	212	5	the	the	DET
easat-6543	212	6	0.01	0.01	NUM
easat-6543	212	7	level	level	NOUN
easat-6543	212	8	(	(	PUNCT
easat-6543	212	9	2	2	NUM
easat-6543	212	10	-	-	PUNCT
easat-6543	212	11	tailed	tailed	ADJ
easat-6543	212	12	)	)	PUNCT
easat-6543	212	13	.	.	PUNCT
easat-6543	213	1	6.5	6.5	NUM
easat-6543	213	2	.	.	PUNCT
easat-6543	214	1	regression	regression	VERB
easat-6543	214	2	analysis	analysis	NOUN
easat-6543	214	3	the	the	DET
easat-6543	214	4	predictor	predictor	NOUN
easat-6543	214	5	-	-	PUNCT
easat-6543	214	6	criterion	criterion	NOUN
easat-6543	214	7	relationship	relationship	NOUN
easat-6543	214	8	between	between	ADP
easat-6543	214	9	the	the	DET
easat-6543	214	10	dependent	dependent	ADJ
easat-6543	214	11	and	and	CCONJ
easat-6543	214	12	independent	independent	ADJ
easat-6543	214	13	variables	variable	NOUN
easat-6543	214	14	is	be	AUX
easat-6543	214	15	established	establish	VERB
easat-6543	214	16	using	use	VERB
easat-6543	214	17	enter	enter	VERB
easat-6543	214	18	regression	regression	NOUN
easat-6543	214	19	analysis	analysis	NOUN
easat-6543	214	20	.	.	PUNCT
easat-6543	215	1	it	it	PRON
easat-6543	215	2	was	be	AUX
easat-6543	215	3	done	do	VERB
easat-6543	215	4	to	to	PART
easat-6543	215	5	measure	measure	VERB
easat-6543	215	6	the	the	DET
easat-6543	215	7	influence	influence	NOUN
easat-6543	215	8	of	of	ADP
easat-6543	215	9	independent	independent	ADJ
easat-6543	215	10	variables	variable	NOUN
easat-6543	216	1	[	[	PUNCT
easat-6543	216	2	digital	digital	ADJ
easat-6543	216	3	media	medium	NOUN
easat-6543	216	4	as	as	ADP
easat-6543	216	5	a	a	DET
easat-6543	216	6	means	means	NOUN
easat-6543	216	7	of	of	ADP
easat-6543	216	8	communication	communication	NOUN
easat-6543	216	9	(	(	PUNCT
easat-6543	216	10	dmmc	dmmc	NOUN
easat-6543	216	11	)	)	PUNCT
easat-6543	216	12	,	,	PUNCT
easat-6543	216	13	customers	customer	NOUN
easat-6543	216	14	perceived	perceive	VERB
easat-6543	216	15	benefit	benefit	NOUN
easat-6543	216	16	(	(	PUNCT
easat-6543	216	17	cpb	cpb	NOUN
easat-6543	216	18	)	)	PUNCT
easat-6543	216	19	,	,	PUNCT
easat-6543	216	20	business	business	NOUN
easat-6543	216	21	optimisation	optimisation	NOUN
easat-6543	216	22	(	(	PUNCT
easat-6543	216	23	bo	bo	PROPN
easat-6543	216	24	)	)	PUNCT
easat-6543	216	25	,	,	PUNCT
easat-6543	216	26	market	market	NOUN
easat-6543	216	27	positioning	positioning	NOUN
easat-6543	216	28	(	(	PUNCT
easat-6543	216	29	mp	mp	PROPN
easat-6543	216	30	)	)	PUNCT
easat-6543	216	31	,	,	PUNCT
easat-6543	216	32	perceived	perceive	VERB
easat-6543	216	33	advantages	advantage	NOUN
easat-6543	216	34	of	of	ADP
easat-6543	216	35	using	use	VERB
easat-6543	216	36	digital	digital	ADJ
easat-6543	216	37	tools	tool	NOUN
easat-6543	216	38	(	(	PUNCT
easat-6543	216	39	paudt	paudt	ADJ
easat-6543	216	40	)	)	PUNCT
easat-6543	216	41	,	,	PUNCT
easat-6543	216	42	target	target	NOUN
easat-6543	216	43	customer	customer	NOUN
easat-6543	216	44	(	(	PUNCT
easat-6543	216	45	tc	tc	NOUN
easat-6543	216	46	)	)	PUNCT
easat-6543	216	47	,	,	PUNCT
easat-6543	216	48	strategy	strategy	NOUN
easat-6543	216	49	and	and	CCONJ
easat-6543	216	50	plans	plan	NOUN
easat-6543	216	51	(	(	PUNCT
easat-6543	216	52	sp	sp	NOUN
easat-6543	216	53	)	)	PUNCT
easat-6543	216	54	]	]	PUNCT
easat-6543	216	55	on	on	ADP
easat-6543	216	56	digital	digital	ADJ
easat-6543	216	57	marketing	marketing	NOUN
easat-6543	216	58	(	(	PUNCT
easat-6543	216	59	dm	dm	PROPN
easat-6543	216	60	)	)	PUNCT
easat-6543	216	61	and	and	CCONJ
easat-6543	216	62	its	its	PRON
easat-6543	216	63	influence	influence	NOUN
easat-6543	216	64	on	on	ADP
easat-6543	216	65	the	the	DET
easat-6543	216	66	growth	growth	NOUN
easat-6543	216	67	of	of	ADP
easat-6543	216	68	e	e	NOUN
easat-6543	216	69	-	-	NOUN
easat-6543	216	70	commerce	commerce	ADJ
easat-6543	216	71	(	(	PUNCT
easat-6543	216	72	gec	gec	NOUN
easat-6543	216	73	)	)	PUNCT
easat-6543	216	74	at	at	ADP
easat-6543	216	75	95	95	NUM
easat-6543	216	76	%	%	NOUN
easat-6543	216	77	confidence	confidence	NOUN
easat-6543	216	78	level	level	NOUN
easat-6543	216	79	.	.	PUNCT
easat-6543	217	1	2276	2276	NUM
easat-6543	217	2	edelweiss	edelweiss	PROPN
easat-6543	217	3	applied	apply	VERB
easat-6543	217	4	science	science	NOUN
easat-6543	217	5	and	and	CCONJ
easat-6543	217	6	technology	technology	NOUN
easat-6543	217	7	issn	issn	PROPN
easat-6543	217	8	:	:	PUNCT
easat-6543	217	9	2576	2576	NUM
easat-6543	217	10	-	-	SYM
easat-6543	217	11	8484	8484	NUM
easat-6543	217	12	vol	vol	NOUN
easat-6543	217	13	.	.	PROPN
easat-6543	218	1	9	9	NUM
easat-6543	218	2	,	,	PUNCT
easat-6543	218	3	no	no	INTJ
easat-6543	218	4	.	.	NOUN
easat-6543	218	5	4	4	NUM
easat-6543	218	6	:	:	SYM
easat-6543	218	7	2267	2267	NUM
easat-6543	218	8	-	-	SYM
easat-6543	218	9	2280	2280	NUM
easat-6543	218	10	,	,	PUNCT
easat-6543	218	11	2025	2025	NUM
easat-6543	218	12	doi	doi	NOUN
easat-6543	218	13	:	:	PUNCT
easat-6543	218	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	218	15	©	©	PROPN
easat-6543	218	16	2025	2025	NUM
easat-6543	218	17	by	by	ADP
easat-6543	218	18	the	the	DET
easat-6543	218	19	author	author	NOUN
easat-6543	218	20	;	;	PUNCT
easat-6543	218	21	licensee	licensee	PROPN
easat-6543	218	22	learning	learning	NOUN
easat-6543	218	23	gate	gate	VERB
easat-6543	218	24	6.6	6.6	NUM
easat-6543	218	25	.	.	PUNCT
easat-6543	219	1	digital	digital	ADJ
easat-6543	219	2	marketing	marketing	NOUN
easat-6543	219	3	as	as	ADP
easat-6543	219	4	dependent	dependent	ADJ
easat-6543	219	5	variable	variable	NOUN
easat-6543	219	6	a	a	DET
easat-6543	219	7	number	number	NOUN
easat-6543	219	8	of	of	ADP
easat-6543	219	9	separate	separate	ADJ
easat-6543	219	10	regression	regression	NOUN
easat-6543	219	11	models	model	NOUN
easat-6543	219	12	are	be	AUX
easat-6543	219	13	developed	develop	VERB
easat-6543	219	14	and	and	CCONJ
easat-6543	219	15	tested	test	VERB
easat-6543	219	16	for	for	ADP
easat-6543	219	17	the	the	DET
easat-6543	219	18	digital	digital	ADJ
easat-6543	219	19	marketing	marketing	NOUN
easat-6543	219	20	(	(	PUNCT
easat-6543	219	21	dm	dm	NOUN
easat-6543	219	22	)	)	PUNCT
easat-6543	219	23	as	as	ADP
easat-6543	219	24	dependent	dependent	ADJ
easat-6543	219	25	variable	variable	NOUN
easat-6543	219	26	.	.	PUNCT
easat-6543	220	1	seven	seven	NUM
easat-6543	220	2	variables	variable	NOUN
easat-6543	220	3	i.e.	i.e.	X
easat-6543	220	4	,	,	PUNCT
easat-6543	220	5	digital	digital	ADJ
easat-6543	220	6	media	medium	NOUN
easat-6543	220	7	as	as	ADP
easat-6543	220	8	a	a	DET
easat-6543	220	9	means	means	NOUN
easat-6543	220	10	of	of	ADP
easat-6543	220	11	communication	communication	NOUN
easat-6543	220	12	(	(	PUNCT
easat-6543	220	13	dmmc	dmmc	NOUN
easat-6543	220	14	)	)	PUNCT
easat-6543	220	15	,	,	PUNCT
easat-6543	220	16	customers	customer	NOUN
easat-6543	220	17	perceived	perceive	VERB
easat-6543	220	18	benefit	benefit	NOUN
easat-6543	220	19	(	(	PUNCT
easat-6543	220	20	cpb	cpb	NOUN
easat-6543	220	21	)	)	PUNCT
easat-6543	220	22	,	,	PUNCT
easat-6543	220	23	business	business	NOUN
easat-6543	220	24	optimisation	optimisation	NOUN
easat-6543	220	25	(	(	PUNCT
easat-6543	220	26	bo	bo	PROPN
easat-6543	220	27	)	)	PUNCT
easat-6543	220	28	,	,	PUNCT
easat-6543	220	29	market	market	NOUN
easat-6543	220	30	positioning	positioning	NOUN
easat-6543	220	31	(	(	PUNCT
easat-6543	220	32	mp	mp	PROPN
easat-6543	220	33	)	)	PUNCT
easat-6543	220	34	,	,	PUNCT
easat-6543	220	35	perceived	perceive	VERB
easat-6543	220	36	advantages	advantage	NOUN
easat-6543	220	37	of	of	ADP
easat-6543	220	38	using	use	VERB
easat-6543	220	39	digital	digital	ADJ
easat-6543	220	40	tools	tool	NOUN
easat-6543	220	41	(	(	PUNCT
easat-6543	220	42	paudt	paudt	ADJ
easat-6543	220	43	)	)	PUNCT
easat-6543	220	44	,	,	PUNCT
easat-6543	220	45	target	target	NOUN
easat-6543	220	46	customer	customer	NOUN
easat-6543	220	47	(	(	PUNCT
easat-6543	220	48	tc	tc	NOUN
easat-6543	220	49	)	)	PUNCT
easat-6543	220	50	,	,	PUNCT
easat-6543	220	51	strategy	strategy	NOUN
easat-6543	220	52	and	and	CCONJ
easat-6543	220	53	plans	plan	NOUN
easat-6543	220	54	(	(	PUNCT
easat-6543	220	55	sp	sp	NOUN
easat-6543	220	56	)	)	PUNCT
easat-6543	220	57	were	be	AUX
easat-6543	220	58	separately	separately	ADV
easat-6543	220	59	taken	take	VERB
easat-6543	220	60	as	as	ADP
easat-6543	220	61	independent	independent	ADJ
easat-6543	220	62	variables	variable	NOUN
easat-6543	220	63	in	in	ADP
easat-6543	220	64	regression	regression	NOUN
easat-6543	220	65	models	model	NOUN
easat-6543	220	66	with	with	ADP
easat-6543	220	67	digital	digital	ADJ
easat-6543	220	68	marketing	marketing	NOUN
easat-6543	220	69	(	(	PUNCT
easat-6543	220	70	dm	dm	NOUN
easat-6543	220	71	)	)	PUNCT
easat-6543	220	72	in	in	ADP
easat-6543	220	73	india	india	PROPN
easat-6543	220	74	as	as	ADP
easat-6543	220	75	dependent	dependent	ADJ
easat-6543	220	76	variable	variable	NOUN
easat-6543	220	77	as	as	SCONJ
easat-6543	220	78	depicted	depict	VERB
easat-6543	220	79	in	in	ADP
easat-6543	220	80	table	table	NOUN
easat-6543	220	81	5	5	NUM
easat-6543	220	82	.	.	PUNCT
easat-6543	221	1	according	accord	VERB
easat-6543	221	2	to	to	ADP
easat-6543	221	3	the	the	DET
easat-6543	221	4	results	result	NOUN
easat-6543	221	5	of	of	ADP
easat-6543	221	6	the	the	DET
easat-6543	221	7	enter	enter	NOUN
easat-6543	221	8	regression	regression	NOUN
easat-6543	221	9	analysis	analysis	NOUN
easat-6543	221	10	in	in	ADP
easat-6543	221	11	table	table	NOUN
easat-6543	221	12	5	5	NUM
easat-6543	221	13	,	,	PUNCT
easat-6543	221	14	seven	seven	NUM
easat-6543	221	15	factors	factor	NOUN
easat-6543	221	16	i.e	i.e	PRON
easat-6543	221	17	digital	digital	ADJ
easat-6543	221	18	media	medium	NOUN
easat-6543	221	19	as	as	ADP
easat-6543	221	20	a	a	DET
easat-6543	221	21	means	means	NOUN
easat-6543	221	22	of	of	ADP
easat-6543	221	23	communication	communication	NOUN
easat-6543	221	24	(	(	PUNCT
easat-6543	221	25	dmmc	dmmc	NOUN
easat-6543	221	26	)	)	PUNCT
easat-6543	221	27	,	,	PUNCT
easat-6543	221	28	customers	customer	NOUN
easat-6543	221	29	perceived	perceive	VERB
easat-6543	221	30	benefit	benefit	NOUN
easat-6543	221	31	(	(	PUNCT
easat-6543	221	32	cpb	cpb	NOUN
easat-6543	221	33	)	)	PUNCT
easat-6543	221	34	,	,	PUNCT
easat-6543	221	35	business	business	NOUN
easat-6543	221	36	optimisation	optimisation	NOUN
easat-6543	221	37	(	(	PUNCT
easat-6543	221	38	bo	bo	PROPN
easat-6543	221	39	)	)	PUNCT
easat-6543	221	40	,	,	PUNCT
easat-6543	221	41	market	market	NOUN
easat-6543	221	42	positioning	positioning	NOUN
easat-6543	221	43	(	(	PUNCT
easat-6543	221	44	mp	mp	PROPN
easat-6543	221	45	)	)	PUNCT
easat-6543	221	46	,	,	PUNCT
easat-6543	221	47	perceived	perceive	VERB
easat-6543	221	48	advantages	advantage	NOUN
easat-6543	221	49	of	of	ADP
easat-6543	221	50	using	use	VERB
easat-6543	221	51	digital	digital	ADJ
easat-6543	221	52	tools	tool	NOUN
easat-6543	221	53	(	(	PUNCT
easat-6543	221	54	paudt	paudt	ADJ
easat-6543	221	55	)	)	PUNCT
easat-6543	221	56	,	,	PUNCT
easat-6543	221	57	target	target	NOUN
easat-6543	221	58	customer	customer	NOUN
easat-6543	221	59	(	(	PUNCT
easat-6543	221	60	tc	tc	NOUN
easat-6543	221	61	)	)	PUNCT
easat-6543	221	62	,	,	PUNCT
easat-6543	221	63	strategy	strategy	NOUN
easat-6543	221	64	and	and	CCONJ
easat-6543	221	65	plans	plan	NOUN
easat-6543	221	66	(	(	PUNCT
easat-6543	221	67	sp	sp	NOUN
easat-6543	221	68	)	)	PUNCT
easat-6543	221	69	were	be	AUX
easat-6543	221	70	found	find	VERB
easat-6543	221	71	to	to	PART
easat-6543	221	72	be	be	AUX
easat-6543	221	73	significant	significant	ADJ
easat-6543	221	74	predictors	predictor	NOUN
easat-6543	221	75	of	of	ADP
easat-6543	221	76	"	"	PUNCT
easat-6543	221	77	digital	digital	ADJ
easat-6543	221	78	marketing	marketing	NOUN
easat-6543	221	79	(	(	PUNCT
easat-6543	221	80	dm	dm	NOUN
easat-6543	221	81	)	)	PUNCT
easat-6543	221	82	.	.	PUNCT
easat-6543	221	83	"	"	PUNCT
easat-6543	222	1	using	use	VERB
easat-6543	222	2	the	the	DET
easat-6543	222	3	r	r	NOUN
easat-6543	222	4	square	square	ADJ
easat-6543	222	5	values	value	NOUN
easat-6543	222	6	of	of	ADP
easat-6543	222	7	0.655	0.655	NUM
easat-6543	222	8	,	,	PUNCT
easat-6543	222	9	0.664	0.664	NUM
easat-6543	222	10	,	,	PUNCT
easat-6543	222	11	0.742	0.742	NUM
easat-6543	222	12	,	,	PUNCT
easat-6543	222	13	.804	.804	NUM
easat-6543	222	14	,	,	PUNCT
easat-6543	222	15	0.822	0.822	NUM
easat-6543	222	16	,	,	PUNCT
easat-6543	222	17	0.866	0.866	NUM
easat-6543	222	18	and	and	CCONJ
easat-6543	222	19	0.750	0.750	NUM
easat-6543	222	20	,	,	PUNCT
easat-6543	222	21	we	we	PRON
easat-6543	222	22	can	can	AUX
easat-6543	222	23	see	see	VERB
easat-6543	222	24	that	that	SCONJ
easat-6543	222	25	each	each	PRON
easat-6543	222	26	of	of	ADP
easat-6543	222	27	these	these	DET
easat-6543	222	28	seven	seven	NUM
easat-6543	222	29	variables	variable	NOUN
easat-6543	222	30	separately	separately	ADV
easat-6543	222	31	(	(	PUNCT
easat-6543	222	32	dmmc	dmmc	PROPN
easat-6543	222	33	,	,	PUNCT
easat-6543	222	34	cpb	cpb	PROPN
easat-6543	222	35	,	,	PUNCT
easat-6543	222	36	mp	mp	PROPN
easat-6543	222	37	,	,	PUNCT
easat-6543	222	38	bo	bo	PROPN
easat-6543	222	39	,	,	PUNCT
easat-6543	222	40	paudt	paudt	ADJ
easat-6543	222	41	,	,	PUNCT
easat-6543	222	42	tc	tc	NOUN
easat-6543	222	43	and	and	CCONJ
easat-6543	222	44	sp	sp	NOUN
easat-6543	222	45	)	)	PUNCT
easat-6543	222	46	are	be	AUX
easat-6543	222	47	capable	capable	ADJ
easat-6543	222	48	of	of	ADP
easat-6543	222	49	explaining	explain	VERB
easat-6543	222	50	"	"	PUNCT
easat-6543	222	51	digital	digital	ADJ
easat-6543	222	52	marketing	marketing	NOUN
easat-6543	222	53	(	(	PUNCT
easat-6543	222	54	dm	dm	NOUN
easat-6543	222	55	)	)	PUNCT
easat-6543	222	56	"	"	PUNCT
easat-6543	222	57	to	to	ADP
easat-6543	222	58	the	the	DET
easat-6543	222	59	degree	degree	NOUN
easat-6543	222	60	of	of	ADP
easat-6543	222	61	65.5	65.5	NUM
easat-6543	222	62	%	%	NOUN
easat-6543	222	63	,	,	PUNCT
easat-6543	222	64	66.4	66.4	NUM
easat-6543	222	65	%	%	NOUN
easat-6543	222	66	,	,	PUNCT
easat-6543	222	67	74.2	74.2	NUM
easat-6543	222	68	%	%	NOUN
easat-6543	222	69	,	,	PUNCT
easat-6543	222	70	80.4	80.4	NUM
easat-6543	222	71	%	%	NOUN
easat-6543	222	72	,	,	PUNCT
easat-6543	222	73	82.2	82.2	NUM
easat-6543	222	74	%	%	NOUN
easat-6543	222	75	,	,	PUNCT
easat-6543	222	76	86.6	86.6	NUM
easat-6543	222	77	%	%	NOUN
easat-6543	222	78	and	and	CCONJ
easat-6543	222	79	75.0	75.0	NUM
easat-6543	222	80	%	%	NOUN
easat-6543	222	81	respectively	respectively	ADV
easat-6543	222	82	.	.	PUNCT
easat-6543	223	1	the	the	DET
easat-6543	223	2	anova	anova	PROPN
easat-6543	223	3	results	result	VERB
easat-6543	223	4	for	for	ADP
easat-6543	223	5	the	the	DET
easat-6543	223	6	regression	regression	NOUN
easat-6543	223	7	model	model	NOUN
easat-6543	223	8	are	be	AUX
easat-6543	223	9	provided	provide	VERB
easat-6543	223	10	,	,	PUNCT
easat-6543	223	11	demonstrating	demonstrate	VERB
easat-6543	223	12	validity	validity	NOUN
easat-6543	223	13	at	at	ADP
easat-6543	223	14	the	the	DET
easat-6543	223	15	95	95	NUM
easat-6543	223	16	%	%	NOUN
easat-6543	223	17	confidence	confidence	NOUN
easat-6543	223	18	level	level	NOUN
easat-6543	223	19	.	.	PUNCT
easat-6543	223	20	"	"	PUNCT
easat-6543	224	1	a	a	DET
easat-6543	224	2	brief	brief	ADJ
easat-6543	224	3	overview	overview	NOUN
easat-6543	224	4	of	of	ADP
easat-6543	224	5	the	the	DET
easat-6543	224	6	corresponding	corresponding	ADJ
easat-6543	224	7	coefficients	coefficient	NOUN
easat-6543	224	8	in	in	ADP
easat-6543	224	9	table	table	NOUN
easat-6543	224	10	5	5	NUM
easat-6543	224	11	provides	provide	VERB
easat-6543	224	12	beta	beta	ADJ
easat-6543	224	13	values	value	NOUN
easat-6543	224	14	of	of	ADP
easat-6543	224	15	digital	digital	ADJ
easat-6543	224	16	media	medium	NOUN
easat-6543	224	17	as	as	ADP
easat-6543	224	18	a	a	DET
easat-6543	224	19	means	means	NOUN
easat-6543	224	20	of	of	ADP
easat-6543	224	21	communication	communication	NOUN
easat-6543	224	22	(	(	PUNCT
easat-6543	224	23	dmmc	dmmc	NOUN
easat-6543	224	24	)	)	PUNCT
easat-6543	224	25	,	,	PUNCT
easat-6543	224	26	customers	customer	NOUN
easat-6543	224	27	perceived	perceive	VERB
easat-6543	224	28	benefit	benefit	NOUN
easat-6543	224	29	(	(	PUNCT
easat-6543	224	30	cpb	cpb	NOUN
easat-6543	224	31	)	)	PUNCT
easat-6543	224	32	,	,	PUNCT
easat-6543	224	33	business	business	NOUN
easat-6543	224	34	optimisation	optimisation	NOUN
easat-6543	224	35	(	(	PUNCT
easat-6543	224	36	bo	bo	PROPN
easat-6543	224	37	)	)	PUNCT
easat-6543	224	38	,	,	PUNCT
easat-6543	224	39	market	market	NOUN
easat-6543	224	40	positioning	positioning	NOUN
easat-6543	224	41	(	(	PUNCT
easat-6543	224	42	mp	mp	PROPN
easat-6543	224	43	)	)	PUNCT
easat-6543	224	44	,	,	PUNCT
easat-6543	224	45	perceived	perceive	VERB
easat-6543	224	46	advantages	advantage	NOUN
easat-6543	224	47	of	of	ADP
easat-6543	224	48	using	use	VERB
easat-6543	224	49	digital	digital	ADJ
easat-6543	224	50	tools	tool	NOUN
easat-6543	224	51	(	(	PUNCT
easat-6543	224	52	paudt	paudt	ADJ
easat-6543	224	53	)	)	PUNCT
easat-6543	224	54	,	,	PUNCT
easat-6543	224	55	target	target	NOUN
easat-6543	224	56	customer	customer	NOUN
easat-6543	224	57	(	(	PUNCT
easat-6543	224	58	tc	tc	NOUN
easat-6543	224	59	)	)	PUNCT
easat-6543	224	60	,	,	PUNCT
easat-6543	224	61	and	and	CCONJ
easat-6543	224	62	strategy	strategy	NOUN
easat-6543	224	63	and	and	CCONJ
easat-6543	224	64	plans	plan	NOUN
easat-6543	224	65	(	(	PUNCT
easat-6543	224	66	sp	sp	NOUN
easat-6543	224	67	)	)	PUNCT
easat-6543	224	68	factors	factor	NOUN
easat-6543	224	69	as	as	ADP
easat-6543	224	70	.810	.810	NUM
easat-6543	224	71	,	,	PUNCT
easat-6543	224	72	.815	.815	NUM
easat-6543	224	73	,	,	PUNCT
easat-6543	224	74	.861	.861	NUM
easat-6543	224	75	,	,	PUNCT
easat-6543	224	76	.897	.897	NUM
easat-6543	224	77	,	,	PUNCT
easat-6543	224	78	.907	.907	NUM
easat-6543	224	79	,	,	PUNCT
easat-6543	224	80	.930	.930	NUM
easat-6543	224	81	and	and	CCONJ
easat-6543	224	82	.866	.866	NUM
easat-6543	224	83	correspondingly	correspondingly	ADV
easat-6543	224	84	,	,	PUNCT
easat-6543	224	85	the	the	DET
easat-6543	224	86	results	result	NOUN
easat-6543	224	87	of	of	ADP
easat-6543	224	88	which	which	PRON
easat-6543	224	89	are	be	AUX
easat-6543	224	90	fairly	fairly	ADV
easat-6543	224	91	indicative	indicative	ADJ
easat-6543	224	92	of	of	ADP
easat-6543	224	93	their	their	PRON
easat-6543	224	94	significance	significance	NOUN
easat-6543	224	95	on	on	ADP
easat-6543	224	96	“	"	PUNCT
easat-6543	224	97	digital	digital	ADJ
easat-6543	224	98	marketing	marketing	NOUN
easat-6543	224	99	(	(	PUNCT
easat-6543	224	100	dm	dm	NOUN
easat-6543	224	101	)	)	PUNCT
easat-6543	224	102	”	"	PUNCT
easat-6543	224	103	.	.	PUNCT
easat-6543	225	1	table	table	NOUN
easat-6543	225	2	5	5	NUM
easat-6543	225	3	.	.	PUNCT
easat-6543	226	1	regression	regression	VERB
easat-6543	226	2	resultdigital	resultdigital	ADJ
easat-6543	226	3	marketing	marketing	NOUN
easat-6543	226	4	as	as	ADP
easat-6543	226	5	dependent	dependent	ADJ
easat-6543	226	6	variable	variable	NOUN
easat-6543	226	7	.	.	PUNCT
easat-6543	227	1	independent	independent	ADJ
easat-6543	227	2	variable	variable	ADJ
easat-6543	227	3	dependent	dependent	ADJ
easat-6543	227	4	variable	variable	ADJ
easat-6543	227	5	model	model	NOUN
easat-6543	227	6	summary	summary	NOUN
easat-6543	227	7	anovaa	anovaa	PROPN
easat-6543	227	8	coefficientsa	coefficientsa	VERB
easat-6543	227	9	r	r	NOUN
easat-6543	227	10	r	r	NOUN
easat-6543	227	11	square	square	ADJ
easat-6543	227	12	mean	mean	NOUN
easat-6543	227	13	square	square	PROPN
easat-6543	227	14	f	f	PROPN
easat-6543	228	1	sig	sig	PROPN
easat-6543	228	2	.	.	PUNCT
easat-6543	228	3	st	st	PROPN
easat-6543	228	4	.	.	PROPN
easat-6543	228	5	coefficients	coefficients	PROPN
easat-6543	228	6	beta	beta	PROPN
easat-6543	228	7	t	t	PROPN
easat-6543	228	8	sig	sig	PROPN
easat-6543	228	9	.	.	PUNCT
easat-6543	228	10	dmmc	dmmc	PROPN
easat-6543	228	11	dm	dm	AUX
easat-6543	228	12	0.810a	0.810a	NOUN
easat-6543	228	13	0.655	0.655	NUM
easat-6543	228	14	103.533	103.533	NUM
easat-6543	228	15	469.909	469.909	NUM
easat-6543	228	16	0.000b	0.000b	NOUN
easat-6543	228	17	0.810	0.810	NUM
easat-6543	228	18	21.677	21.677	NUM
easat-6543	228	19	0.000	0.000	NUM
easat-6543	228	20	cpb	cpb	NOUN
easat-6543	228	21	dm	dm	PROPN
easat-6543	228	22	0.815a	0.815a	PROPN
easat-6543	228	23	0.664	0.664	NUM
easat-6543	228	24	104.958	104.958	NUM
easat-6543	228	25	489.182	489.182	NUM
easat-6543	228	26	0.000b	0.000b	NOUN
easat-6543	229	1	0.815	0.815	NOUN
easat-6543	229	2	22.117	22.117	NUM
easat-6543	229	3	0.000	0.000	NUM
easat-6543	229	4	mp	mp	NOUN
easat-6543	229	5	dm	dm	NOUN
easat-6543	229	6	0.861a	0.861a	NOUN
easat-6543	229	7	0.742	0.742	NUM
easat-6543	229	8	117.157	117.157	NUM
easat-6543	229	9	709.316	709.316	NUM
easat-6543	229	10	0.000b	0.000b	NOUN
easat-6543	229	11	0.861	0.861	NUM
easat-6543	229	12	26.633	26.633	NUM
easat-6543	229	13	0.000	0.000	NUM
easat-6543	229	14	bo	bo	PROPN
easat-6543	229	15	dm	dm	PROPN
easat-6543	229	16	0.897a	0.897a	PROPN
easat-6543	229	17	0.804	0.804	NUM
easat-6543	229	18	126.964	126.964	NUM
easat-6543	229	19	1011.929	1011.929	NUM
easat-6543	229	20	0.000b	0.000b	NOUN
easat-6543	229	21	0.897	0.897	NUM
easat-6543	229	22	31.811	31.811	NUM
easat-6543	229	23	0.000	0.000	NUM
easat-6543	229	24	paudt	paudt	NOUN
easat-6543	229	25	dm	dm	PROPN
easat-6543	229	26	0.907a	0.907a	NOUN
easat-6543	229	27	0.822	0.822	NUM
easat-6543	229	28	129.836	129.836	NUM
easat-6543	229	29	1140.517	1140.517	NUM
easat-6543	229	30	0.000b	0.000b	NOUN
easat-6543	229	31	0.907	0.907	NUM
easat-6543	229	32	33.772	33.772	NUM
easat-6543	229	33	0.000	0.000	NUM
easat-6543	229	34	tc	tc	NOUN
easat-6543	230	1	dm	dm	NOUN
easat-6543	230	2	0.930a	0.930a	NOUN
easat-6543	230	3	0.866	0.866	NUM
easat-6543	230	4	136.740	136.740	NUM
easat-6543	230	5	1592.052	1592.052	NUM
easat-6543	230	6	0.000b	0.000b	NOUN
easat-6543	230	7	0.930	0.930	NUM
easat-6543	231	1	39.901	39.901	NUM
easat-6543	231	2	0.000	0.000	NUM
easat-6543	231	3	sp	sp	ADP
easat-6543	231	4	dm	dm	NUM
easat-6543	231	5	0.866a	0.866a	NOUN
easat-6543	231	6	0.750	0.750	NUM
easat-6543	231	7	118.420	118.420	NUM
easat-6543	231	8	739.871	739.871	NUM
easat-6543	231	9	0.000b	0.000b	NOUN
easat-6543	231	10	0.866	0.866	NUM
easat-6543	231	11	27.201	27.201	NUM
easat-6543	231	12	0.000	0.000	NUM
easat-6543	231	13	6.7	6.7	NUM
easat-6543	231	14	.	.	PUNCT
easat-6543	232	1	growth	growth	NOUN
easat-6543	232	2	of	of	ADP
easat-6543	232	3	e	e	NOUN
easat-6543	232	4	-	-	NOUN
easat-6543	232	5	commerce	commerce	ADJ
easat-6543	232	6	(	(	PUNCT
easat-6543	232	7	gec	gec	NOUN
easat-6543	232	8	)	)	PUNCT
easat-6543	232	9	as	as	ADP
easat-6543	232	10	dependent	dependent	ADJ
easat-6543	232	11	variable	variable	NOUN
easat-6543	232	12	the	the	DET
easat-6543	232	13	regression	regression	NOUN
easat-6543	232	14	model	model	NOUN
easat-6543	232	15	is	be	AUX
easat-6543	232	16	developed	develop	VERB
easat-6543	232	17	and	and	CCONJ
easat-6543	232	18	tested	test	VERB
easat-6543	232	19	for	for	ADP
easat-6543	232	20	the	the	DET
easat-6543	232	21	growth	growth	NOUN
easat-6543	232	22	of	of	ADP
easat-6543	232	23	e	e	NOUN
easat-6543	232	24	-	-	NOUN
easat-6543	232	25	commerce	commerce	ADJ
easat-6543	232	26	(	(	PUNCT
easat-6543	232	27	gec	gec	NOUN
easat-6543	232	28	)	)	PUNCT
easat-6543	232	29	as	as	ADP
easat-6543	232	30	dependent	dependent	ADJ
easat-6543	232	31	variable	variable	NOUN
easat-6543	232	32	.	.	PUNCT
easat-6543	233	1	digital	digital	ADJ
easat-6543	233	2	marketing	marketing	NOUN
easat-6543	233	3	(	(	PUNCT
easat-6543	233	4	dm	dm	NOUN
easat-6543	233	5	)	)	PUNCT
easat-6543	233	6	was	be	AUX
easat-6543	233	7	taken	take	VERB
easat-6543	233	8	as	as	ADP
easat-6543	233	9	independent	independent	ADJ
easat-6543	233	10	variable	variable	NOUN
easat-6543	233	11	in	in	ADP
easat-6543	233	12	regression	regression	NOUN
easat-6543	233	13	models	model	NOUN
easat-6543	233	14	with	with	ADP
easat-6543	233	15	growth	growth	NOUN
easat-6543	233	16	of	of	ADP
easat-6543	233	17	e	e	NOUN
easat-6543	233	18	-	-	NOUN
easat-6543	233	19	commerce	commerce	ADJ
easat-6543	233	20	(	(	PUNCT
easat-6543	233	21	gec	gec	NOUN
easat-6543	233	22	)	)	PUNCT
easat-6543	233	23	in	in	ADP
easat-6543	233	24	india	india	PROPN
easat-6543	233	25	as	as	ADP
easat-6543	233	26	dependent	dependent	ADJ
easat-6543	233	27	variable	variable	NOUN
easat-6543	233	28	as	as	SCONJ
easat-6543	233	29	depicted	depict	VERB
easat-6543	233	30	in	in	ADP
easat-6543	233	31	tables	table	NOUN
easat-6543	233	32	6(a	6(a	NUM
easat-6543	233	33	)	)	PUNCT
easat-6543	233	34	,	,	PUNCT
easat-6543	233	35	6(b	6(b	NUM
easat-6543	233	36	)	)	PUNCT
easat-6543	233	37	and	and	CCONJ
easat-6543	233	38	6(c	6(c	NUM
easat-6543	233	39	)	)	PUNCT
easat-6543	233	40	.	.	PUNCT
easat-6543	234	1	according	accord	VERB
easat-6543	234	2	to	to	ADP
easat-6543	234	3	the	the	DET
easat-6543	234	4	results	result	NOUN
easat-6543	234	5	of	of	ADP
easat-6543	234	6	the	the	DET
easat-6543	234	7	regression	regression	NOUN
easat-6543	234	8	analysis	analysis	NOUN
easat-6543	234	9	in	in	ADP
easat-6543	234	10	tables	table	NOUN
easat-6543	234	11	6(a	6(a	NUM
easat-6543	234	12	)	)	PUNCT
easat-6543	234	13	,	,	PUNCT
easat-6543	234	14	6(b	6(b	NUM
easat-6543	234	15	)	)	PUNCT
easat-6543	234	16	and	and	CCONJ
easat-6543	234	17	6(c	6(c	NUM
easat-6543	234	18	)	)	PUNCT
easat-6543	234	19	,	,	PUNCT
easat-6543	234	20	the	the	DET
easat-6543	234	21	factor	factor	NOUN
easat-6543	234	22	digital	digital	ADJ
easat-6543	234	23	marketing	marketing	NOUN
easat-6543	234	24	(	(	PUNCT
easat-6543	234	25	dm	dm	PROPN
easat-6543	234	26	)	)	PUNCT
easat-6543	234	27	was	be	AUX
easat-6543	234	28	found	find	VERB
easat-6543	234	29	to	to	PART
easat-6543	234	30	be	be	AUX
easat-6543	234	31	significant	significant	ADJ
easat-6543	234	32	predictor	predictor	NOUN
easat-6543	234	33	of	of	ADP
easat-6543	234	34	growth	growth	NOUN
easat-6543	234	35	of	of	ADP
easat-6543	234	36	e	e	NOUN
easat-6543	234	37	-	-	NOUN
easat-6543	234	38	commerce	commerce	PROPN
easat-6543	234	39	(	(	PUNCT
easat-6543	234	40	gec	gec	NOUN
easat-6543	234	41	)	)	PUNCT
easat-6543	234	42	.	.	PUNCT
easat-6543	235	1	using	use	VERB
easat-6543	235	2	the	the	DET
easat-6543	235	3	r	r	NOUN
easat-6543	235	4	square	square	ADJ
easat-6543	235	5	value	value	NOUN
easat-6543	235	6	of	of	ADP
easat-6543	235	7	0.799	0.799	NUM
easat-6543	235	8	as	as	SCONJ
easat-6543	235	9	shown	show	VERB
easat-6543	235	10	in	in	ADP
easat-6543	235	11	table	table	NOUN
easat-6543	235	12	6(a	6(a	NUM
easat-6543	235	13	)	)	PUNCT
easat-6543	235	14	,	,	PUNCT
easat-6543	235	15	we	we	PRON
easat-6543	235	16	can	can	AUX
easat-6543	235	17	see	see	VERB
easat-6543	235	18	that	that	SCONJ
easat-6543	235	19	digital	digital	ADJ
easat-6543	235	20	marketing	marketing	NOUN
easat-6543	235	21	(	(	PUNCT
easat-6543	235	22	dm	dm	NOUN
easat-6543	235	23	)	)	PUNCT
easat-6543	235	24	is	be	AUX
easat-6543	235	25	capable	capable	ADJ
easat-6543	235	26	of	of	ADP
easat-6543	235	27	explaining	explain	VERB
easat-6543	235	28	growth	growth	NOUN
easat-6543	235	29	of	of	ADP
easat-6543	235	30	e	e	NOUN
easat-6543	235	31	-	-	NOUN
easat-6543	235	32	commerce	commerce	ADJ
easat-6543	235	33	(	(	PUNCT
easat-6543	235	34	gec	gec	NOUN
easat-6543	235	35	)	)	PUNCT
easat-6543	235	36	to	to	ADP
easat-6543	235	37	the	the	DET
easat-6543	235	38	degree	degree	NOUN
easat-6543	235	39	of	of	ADP
easat-6543	235	40	79.9	79.9	NUM
easat-6543	235	41	%	%	NOUN
easat-6543	235	42	.	.	PUNCT
easat-6543	236	1	the	the	DET
easat-6543	236	2	anova	anova	PROPN
easat-6543	236	3	results	result	NOUN
easat-6543	236	4	in	in	ADP
easat-6543	236	5	table	table	NOUN
easat-6543	236	6	6(b	6(b	NUM
easat-6543	236	7	)	)	PUNCT
easat-6543	236	8	for	for	SCONJ
easat-6543	236	9	the	the	DET
easat-6543	236	10	regression	regression	NOUN
easat-6543	236	11	model	model	NOUN
easat-6543	236	12	are	be	AUX
easat-6543	236	13	provided	provide	VERB
easat-6543	236	14	,	,	PUNCT
easat-6543	236	15	demonstrating	demonstrate	VERB
easat-6543	236	16	validity	validity	NOUN
easat-6543	236	17	at	at	ADP
easat-6543	236	18	the	the	DET
easat-6543	236	19	95	95	NUM
easat-6543	236	20	%	%	NOUN
easat-6543	236	21	confidence	confidence	NOUN
easat-6543	236	22	level	level	NOUN
easat-6543	236	23	.	.	PUNCT
easat-6543	236	24	"	"	PUNCT
easat-6543	237	1	a	a	DET
easat-6543	237	2	brief	brief	ADJ
easat-6543	237	3	overview	overview	NOUN
easat-6543	237	4	of	of	ADP
easat-6543	237	5	the	the	DET
easat-6543	237	6	corresponding	corresponding	ADJ
easat-6543	237	7	coefficients	coefficient	NOUN
easat-6543	237	8	in	in	ADP
easat-6543	237	9	table	table	NOUN
easat-6543	237	10	6(c	6(c	NUM
easat-6543	237	11	)	)	PUNCT
easat-6543	237	12	provides	provide	VERB
easat-6543	237	13	beta	beta	ADJ
easat-6543	237	14	values	value	NOUN
easat-6543	237	15	of	of	ADP
easat-6543	237	16	digital	digital	ADJ
easat-6543	237	17	marketing	marketing	NOUN
easat-6543	237	18	(	(	PUNCT
easat-6543	237	19	dm	dm	NOUN
easat-6543	237	20	)	)	PUNCT
easat-6543	237	21	factor	factor	NOUN
easat-6543	237	22	which	which	PRON
easat-6543	237	23	is	be	AUX
easat-6543	237	24	fairly	fairly	ADV
easat-6543	237	25	indicative	indicative	ADJ
easat-6543	237	26	of	of	ADP
easat-6543	237	27	its	its	PRON
easat-6543	237	28	significance	significance	NOUN
easat-6543	237	29	on	on	ADP
easat-6543	237	30	growth	growth	NOUN
easat-6543	237	31	of	of	ADP
easat-6543	237	32	ecommerce	ecommerce	NOUN
easat-6543	237	33	(	(	PUNCT
easat-6543	237	34	gec	gec	NOUN
easat-6543	237	35	)	)	PUNCT
easat-6543	237	36	.	.	PUNCT
easat-6543	238	1	2277	2277	NUM
easat-6543	238	2	edelweiss	edelweiss	PROPN
easat-6543	238	3	applied	apply	VERB
easat-6543	238	4	science	science	NOUN
easat-6543	238	5	and	and	CCONJ
easat-6543	238	6	technology	technology	NOUN
easat-6543	238	7	issn	issn	PROPN
easat-6543	238	8	:	:	PUNCT
easat-6543	238	9	2576	2576	NUM
easat-6543	238	10	-	-	SYM
easat-6543	238	11	8484	8484	NUM
easat-6543	238	12	vol	vol	NOUN
easat-6543	238	13	.	.	PROPN
easat-6543	239	1	9	9	NUM
easat-6543	239	2	,	,	PUNCT
easat-6543	239	3	no	no	INTJ
easat-6543	239	4	.	.	NOUN
easat-6543	239	5	4	4	NUM
easat-6543	239	6	:	:	SYM
easat-6543	239	7	2267	2267	NUM
easat-6543	239	8	-	-	SYM
easat-6543	239	9	2280	2280	NUM
easat-6543	239	10	,	,	PUNCT
easat-6543	239	11	2025	2025	NUM
easat-6543	239	12	doi	doi	NOUN
easat-6543	239	13	:	:	PUNCT
easat-6543	239	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	239	15	©	©	PROPN
easat-6543	239	16	2025	2025	NUM
easat-6543	239	17	by	by	ADP
easat-6543	239	18	the	the	DET
easat-6543	239	19	author	author	NOUN
easat-6543	239	20	;	;	PUNCT
easat-6543	239	21	licensee	licensee	PROPN
easat-6543	239	22	learning	learn	VERB
easat-6543	239	23	gate	gate	NOUN
easat-6543	239	24	table	table	NOUN
easat-6543	239	25	6(a	6(a	NUM
easat-6543	239	26	)	)	PUNCT
easat-6543	239	27	.	.	PUNCT
easat-6543	240	1	model	model	PROPN
easat-6543	240	2	summary	summary	PROPN
easat-6543	240	3	.	.	PUNCT
easat-6543	241	1	model	model	NOUN
easat-6543	241	2	r	r	NOUN
easat-6543	241	3	r	r	NOUN
easat-6543	241	4	square	square	ADJ
easat-6543	241	5	adjusted	adjust	VERB
easat-6543	241	6	r	r	NOUN
easat-6543	241	7	square	square	ADJ
easat-6543	241	8	std	std	NOUN
easat-6543	241	9	.	.	PUNCT
easat-6543	241	10	error	error	NOUN
easat-6543	241	11	of	of	ADP
easat-6543	241	12	the	the	DET
easat-6543	241	13	estimate	estimate	NOUN
easat-6543	241	14	1	1	NUM
easat-6543	241	15	0.894a	0.894a	NOUN
easat-6543	241	16	0.799	0.799	NUM
easat-6543	241	17	0.798	0.798	NUM
easat-6543	241	18	0.35346	0.35346	NUM
easat-6543	241	19	note	note	NOUN
easat-6543	241	20	:	:	PUNCT
easat-6543	241	21	a.	a.	NOUN
easat-6543	241	22	predictors	predictor	NOUN
easat-6543	241	23	:	:	PUNCT
easat-6543	241	24	(	(	PUNCT
easat-6543	241	25	constant	constant	ADJ
easat-6543	241	26	)	)	PUNCT
easat-6543	241	27	,	,	PUNCT
easat-6543	241	28	digital	digital	ADJ
easat-6543	241	29	marketing	marketing	NOUN
easat-6543	241	30	(	(	PUNCT
easat-6543	241	31	dm	dm	NOUN
easat-6543	241	32	)	)	PUNCT
easat-6543	241	33	table	table	NOUN
easat-6543	241	34	6(b	6(b	NUM
easat-6543	241	35	)	)	PUNCT
easat-6543	241	36	.	.	PUNCT
easat-6543	242	1	anovaa	anovaa	PROPN
easat-6543	242	2	.	.	PUNCT
easat-6543	242	3	model	model	PROPN
easat-6543	242	4	sum	sum	NOUN
easat-6543	242	5	of	of	ADP
easat-6543	242	6	squares	square	NOUN
easat-6543	242	7	df	df	PROPN
easat-6543	242	8	mean	mean	PROPN
easat-6543	242	9	square	square	PROPN
easat-6543	242	10	f	f	PROPN
easat-6543	242	11	sig	sig	PROPN
easat-6543	242	12	.	.	PROPN
easat-6543	242	13	1	1	NUM
easat-6543	242	14	regression	regression	VERB
easat-6543	242	15	122.604	122.604	NUM
easat-6543	242	16	1	1	NUM
easat-6543	242	17	122.604	122.604	NUM
easat-6543	242	18	981.362	981.362	NUM
easat-6543	242	19	0.000b	0.000b	NOUN
easat-6543	242	20	residual	residual	ADJ
easat-6543	242	21	30.858	30.858	NUM
easat-6543	242	22	247	247	NUM
easat-6543	242	23	0.125	0.125	NUM
easat-6543	242	24	total	total	ADJ
easat-6543	242	25	153.462	153.462	NUM
easat-6543	242	26	248	248	NUM
easat-6543	242	27	note	note	NOUN
easat-6543	242	28	:	:	PUNCT
easat-6543	242	29	a.	a.	NOUN
easat-6543	242	30	dependent	dependent	ADJ
easat-6543	242	31	variable	variable	NOUN
easat-6543	242	32	:	:	PUNCT
easat-6543	242	33	growth	growth	NOUN
easat-6543	242	34	of	of	ADP
easat-6543	242	35	e	e	NOUN
easat-6543	242	36	-	-	NOUN
easat-6543	242	37	commerce	commerce	PROPN
easat-6543	242	38	(	(	PUNCT
easat-6543	242	39	gec	gec	NOUN
easat-6543	242	40	)	)	PUNCT
easat-6543	242	41	.	.	PUNCT
easat-6543	243	1	b.	b.	PROPN
easat-6543	243	2	predictors	predictor	NOUN
easat-6543	243	3	:	:	PUNCT
easat-6543	243	4	(	(	PUNCT
easat-6543	243	5	constant	constant	ADJ
easat-6543	243	6	)	)	PUNCT
easat-6543	243	7	,	,	PUNCT
easat-6543	243	8	digital	digital	ADJ
easat-6543	243	9	marketing	marketing	NOUN
easat-6543	243	10	(	(	PUNCT
easat-6543	243	11	dm	dm	PROPN
easat-6543	243	12	)	)	PUNCT
easat-6543	243	13	.	.	PUNCT
easat-6543	244	1	table	table	NOUN
easat-6543	244	2	6(c	6(c	NUM
easat-6543	244	3	)	)	PUNCT
easat-6543	244	4	.	.	PUNCT
easat-6543	245	1	coefficientsa	coefficientsa	NOUN
easat-6543	245	2	.	.	PUNCT
easat-6543	246	1	model	model	PROPN
easat-6543	246	2	unstandardized	unstandardized	ADJ
easat-6543	246	3	coefficients	coefficient	NOUN
easat-6543	246	4	standardized	standardize	VERB
easat-6543	246	5	coefficients	coefficient	NOUN
easat-6543	246	6	t	t	PROPN
easat-6543	246	7	sig	sig	PROPN
easat-6543	246	8	.	.	PUNCT
easat-6543	247	1	b	b	X
easat-6543	247	2	std	std	PROPN
easat-6543	247	3	.	.	NOUN
easat-6543	247	4	error	error	NOUN
easat-6543	247	5	beta	beta	NOUN
easat-6543	247	6	1	1	NUM
easat-6543	247	7	(	(	PUNCT
easat-6543	247	8	constant	constant	ADJ
easat-6543	247	9	)	)	PUNCT
easat-6543	247	10	0.354	0.354	NUM
easat-6543	247	11	0.078	0.078	NUM
easat-6543	247	12	4.557	4.557	NUM
easat-6543	247	13	0.000	0.000	NUM
easat-6543	247	14	digital	digital	ADJ
easat-6543	247	15	marketing	marketing	NOUN
easat-6543	247	16	(	(	PUNCT
easat-6543	247	17	dm	dm	NOUN
easat-6543	247	18	)	)	PUNCT
easat-6543	247	19	0.881	0.881	NUM
easat-6543	247	20	0.028	0.028	NUM
easat-6543	247	21	0.894	0.894	NUM
easat-6543	247	22	31.327	31.327	NUM
easat-6543	247	23	0.000	0.000	NUM
easat-6543	247	24	note	note	NOUN
easat-6543	247	25	:	:	PUNCT
easat-6543	247	26	a.	a.	NOUN
easat-6543	247	27	dependent	dependent	ADJ
easat-6543	247	28	variable	variable	NOUN
easat-6543	247	29	:	:	PUNCT
easat-6543	247	30	growth	growth	NOUN
easat-6543	247	31	of	of	ADP
easat-6543	247	32	e	e	NOUN
easat-6543	247	33	-	-	NOUN
easat-6543	247	34	commerce	commerce	PROPN
easat-6543	247	35	(	(	PUNCT
easat-6543	247	36	gec	gec	NOUN
easat-6543	247	37	)	)	PUNCT
easat-6543	247	38	.	.	PUNCT
easat-6543	248	1	7	7	X
easat-6543	248	2	.	.	X
easat-6543	248	3	test	test	NOUN
easat-6543	248	4	results	result	NOUN
easat-6543	248	5	for	for	ADP
easat-6543	248	6	hypotheses	hypothesis	NOUN
easat-6543	248	7	regression	regression	NOUN
easat-6543	248	8	analysis	analysis	NOUN
easat-6543	248	9	was	be	AUX
easat-6543	248	10	used	use	VERB
easat-6543	248	11	to	to	PART
easat-6543	248	12	quantify	quantify	VERB
easat-6543	248	13	the	the	DET
easat-6543	248	14	strength	strength	NOUN
easat-6543	248	15	of	of	ADP
easat-6543	248	16	the	the	DET
easat-6543	248	17	correlation	correlation	NOUN
easat-6543	248	18	between	between	ADP
easat-6543	248	19	the	the	DET
easat-6543	248	20	various	various	ADJ
easat-6543	248	21	hypotheses	hypothesis	NOUN
easat-6543	248	22	,	,	PUNCT
easat-6543	248	23	and	and	CCONJ
easat-6543	248	24	their	their	PRON
easat-6543	248	25	inclusion	inclusion	NOUN
easat-6543	248	26	in	in	ADP
easat-6543	248	27	the	the	DET
easat-6543	248	28	model	model	NOUN
easat-6543	248	29	's	's	PART
easat-6543	248	30	estimation	estimation	NOUN
easat-6543	248	31	was	be	AUX
easat-6543	248	32	a	a	DET
easat-6543	248	33	key	key	ADJ
easat-6543	248	34	step	step	NOUN
easat-6543	248	35	in	in	ADP
easat-6543	248	36	the	the	DET
easat-6543	248	37	statistical	statistical	ADJ
easat-6543	248	38	study	study	NOUN
easat-6543	248	39	.	.	PUNCT
easat-6543	249	1	the	the	DET
easat-6543	249	2	spss	spss	ADV
easat-6543	249	3	-	-	PUNCT
easat-6543	249	4	calculated	calculate	VERB
easat-6543	249	5	values	value	NOUN
easat-6543	249	6	for	for	ADP
easat-6543	249	7	all	all	PRON
easat-6543	249	8	of	of	ADP
easat-6543	249	9	the	the	DET
easat-6543	249	10	hypotheses	hypothesis	NOUN
easat-6543	249	11	are	be	AUX
easat-6543	249	12	presented	present	VERB
easat-6543	249	13	in	in	ADP
easat-6543	249	14	table	table	NOUN
easat-6543	249	15	7	7	NUM
easat-6543	249	16	.	.	PUNCT
easat-6543	250	1	this	this	DET
easat-6543	250	2	evidence	evidence	NOUN
easat-6543	250	3	suggests	suggest	VERB
easat-6543	250	4	that	that	SCONJ
easat-6543	250	5	they	they	PRON
easat-6543	250	6	correspond	correspond	VERB
easat-6543	250	7	to	to	ADP
easat-6543	250	8	the	the	DET
easat-6543	250	9	theoretically	theoretically	ADV
easat-6543	250	10	predicted	predict	VERB
easat-6543	250	11	associations	association	NOUN
easat-6543	250	12	.	.	PUNCT
easat-6543	251	1	table	table	NOUN
easat-6543	251	2	7	7	NUM
easat-6543	251	3	demonstrates	demonstrate	VERB
easat-6543	251	4	that	that	SCONJ
easat-6543	251	5	all	all	DET
easat-6543	251	6	eight	eight	NUM
easat-6543	251	7	hypotheses	hypothesis	NOUN
easat-6543	251	8	proposed	propose	VERB
easat-6543	251	9	within	within	ADP
easat-6543	251	10	the	the	DET
easat-6543	251	11	study	study	NOUN
easat-6543	251	12	's	's	PART
easat-6543	251	13	conceptual	conceptual	ADJ
easat-6543	251	14	framework	framework	NOUN
easat-6543	251	15	were	be	AUX
easat-6543	251	16	acceptable	acceptable	ADJ
easat-6543	251	17	.	.	PUNCT
easat-6543	252	1	table	table	NOUN
easat-6543	252	2	7	7	NUM
easat-6543	252	3	.	.	PUNCT
easat-6543	253	1	summary	summary	NOUN
easat-6543	253	2	of	of	ADP
easat-6543	253	3	test	test	NOUN
easat-6543	253	4	results	result	NOUN
easat-6543	253	5	for	for	ADP
easat-6543	253	6	hypotheses	hypothesis	NOUN
easat-6543	253	7	.	.	PUNCT
easat-6543	254	1	hy	hy	INTJ
easat-6543	254	2	.	.	PUNCT
easat-6543	255	1	no	no	INTJ
easat-6543	255	2	.	.	PUNCT
easat-6543	256	1	independent	independent	ADJ
easat-6543	256	2	variables	variable	NOUN
easat-6543	256	3	to	to	ADP
easat-6543	256	4	dependent	dependent	ADJ
easat-6543	256	5	variables	variable	NOUN
easat-6543	256	6	rsquare	rsquare	VERB
easat-6543	256	7	beta	beta	ADJ
easat-6543	256	8	coefficient	coefficient	NOUN
easat-6543	256	9	t	t	NOUN
easat-6543	256	10	-	-	PUNCT
easat-6543	256	11	value	value	NOUN
easat-6543	256	12	sig	sig	NOUN
easat-6543	256	13	value	value	NOUN
easat-6543	256	14	status	status	NOUN
easat-6543	256	15	of	of	ADP
easat-6543	256	16	hypotheses	hypothesis	NOUN
easat-6543	256	17	h1	h1	VERB
easat-6543	256	18	digital	digital	ADJ
easat-6543	256	19	marketing	marketing	NOUN
easat-6543	256	20	(	(	PUNCT
easat-6543	256	21	dm	dm	NOUN
easat-6543	256	22	)	)	PUNCT
easat-6543	256	23	→	→	SYM
easat-6543	256	24	growth	growth	NOUN
easat-6543	256	25	of	of	ADP
easat-6543	256	26	ecommerce	ecommerce	NOUN
easat-6543	256	27	(	(	PUNCT
easat-6543	256	28	gec	gec	NOUN
easat-6543	256	29	)	)	PUNCT
easat-6543	256	30	0.799	0.799	NUM
easat-6543	256	31	0.894	0.894	NUM
easat-6543	256	32	31.327	31.327	NUM
easat-6543	256	33	0.000	0.000	NUM
easat-6543	256	34	accepted	accept	VERB
easat-6543	256	35	h2	h2	NOUN
easat-6543	256	36	digital	digital	ADJ
easat-6543	256	37	media	medium	NOUN
easat-6543	256	38	as	as	ADP
easat-6543	256	39	a	a	DET
easat-6543	256	40	means	means	NOUN
easat-6543	256	41	of	of	ADP
easat-6543	256	42	communication	communication	NOUN
easat-6543	256	43	(	(	PUNCT
easat-6543	256	44	dmmc	dmmc	NOUN
easat-6543	256	45	)	)	PUNCT
easat-6543	256	46	→	→	SYM
easat-6543	256	47	digital	digital	ADJ
easat-6543	256	48	marketing	marketing	NOUN
easat-6543	256	49	(	(	PUNCT
easat-6543	256	50	dm	dm	NOUN
easat-6543	256	51	)	)	PUNCT
easat-6543	256	52	0.655	0.655	NUM
easat-6543	256	53	0.810	0.810	NUM
easat-6543	256	54	21.677	21.677	NUM
easat-6543	256	55	0.000	0.000	NUM
easat-6543	256	56	accepted	accept	VERB
easat-6543	256	57	h3	h3	NOUN
easat-6543	256	58	customers	customer	NOUN
easat-6543	256	59	perceived	perceive	VERB
easat-6543	256	60	benefit	benefit	NOUN
easat-6543	256	61	(	(	PUNCT
easat-6543	256	62	cpb	cpb	NOUN
easat-6543	256	63	)	)	PUNCT
easat-6543	256	64	→	→	ADP
easat-6543	256	65	digital	digital	ADJ
easat-6543	256	66	marketing	marketing	NOUN
easat-6543	256	67	(	(	PUNCT
easat-6543	256	68	dm	dm	PROPN
easat-6543	256	69	)	)	PUNCT
easat-6543	256	70	0.664	0.664	NUM
easat-6543	256	71	0.815	0.815	NUM
easat-6543	256	72	22.117	22.117	NUM
easat-6543	256	73	0.000	0.000	NUM
easat-6543	256	74	accepted	accepted	ADJ
easat-6543	256	75	h4	h4	NOUN
easat-6543	256	76	market	market	NOUN
easat-6543	256	77	positioning	positioning	NOUN
easat-6543	256	78	(	(	PUNCT
easat-6543	256	79	mp	mp	PROPN
easat-6543	256	80	)	)	PUNCT
easat-6543	256	81	→	→	ADP
easat-6543	256	82	digital	digital	ADJ
easat-6543	256	83	marketing	marketing	NOUN
easat-6543	256	84	(	(	PUNCT
easat-6543	256	85	dm	dm	NOUN
easat-6543	256	86	)	)	PUNCT
easat-6543	257	1	0.742	0.742	NUM
easat-6543	257	2	0.861	0.861	NUM
easat-6543	257	3	26.633	26.633	NUM
easat-6543	257	4	0.000	0.000	NUM
easat-6543	257	5	accepted	accept	VERB
easat-6543	257	6	h5	h5	NOUN
easat-6543	257	7	business	business	NOUN
easat-6543	257	8	optimisation	optimisation	NOUN
easat-6543	257	9	(	(	PUNCT
easat-6543	257	10	bo	bo	PROPN
easat-6543	257	11	)	)	PUNCT
easat-6543	257	12	→	→	SYM
easat-6543	257	13	digital	digital	ADJ
easat-6543	257	14	marketing	marketing	NOUN
easat-6543	257	15	(	(	PUNCT
easat-6543	257	16	dm	dm	NOUN
easat-6543	257	17	)	)	PUNCT
easat-6543	257	18	0.804	0.804	NUM
easat-6543	257	19	0.897	0.897	NUM
easat-6543	257	20	31.811	31.811	NUM
easat-6543	257	21	0.000	0.000	NUM
easat-6543	257	22	accepted	accept	VERB
easat-6543	257	23	h6	h6	PROPN
easat-6543	257	24	perceived	perceive	VERB
easat-6543	257	25	advantages	advantage	NOUN
easat-6543	257	26	of	of	ADP
easat-6543	257	27	using	use	VERB
easat-6543	257	28	digital	digital	ADJ
easat-6543	257	29	tools	tool	NOUN
easat-6543	257	30	(	(	PUNCT
easat-6543	257	31	paudt	paudt	ADJ
easat-6543	257	32	)	)	PUNCT
easat-6543	257	33	→	→	SYM
easat-6543	257	34	digital	digital	ADJ
easat-6543	257	35	marketing	marketing	NOUN
easat-6543	257	36	(	(	PUNCT
easat-6543	257	37	dm	dm	NOUN
easat-6543	257	38	)	)	PUNCT
easat-6543	257	39	0.822	0.822	NUM
easat-6543	257	40	0.907	0.907	NUM
easat-6543	257	41	33.772	33.772	NUM
easat-6543	257	42	0.000	0.000	NUM
easat-6543	257	43	accepted	accept	VERB
easat-6543	257	44	h7	h7	PROPN
easat-6543	257	45	target	target	NOUN
easat-6543	257	46	customer	customer	NOUN
easat-6543	257	47	(	(	PUNCT
easat-6543	257	48	tc	tc	NOUN
easat-6543	257	49	)	)	PUNCT
easat-6543	257	50	→	→	ADP
easat-6543	257	51	digital	digital	ADJ
easat-6543	257	52	marketing	marketing	NOUN
easat-6543	257	53	(	(	PUNCT
easat-6543	257	54	dm	dm	PROPN
easat-6543	257	55	)	)	PUNCT
easat-6543	257	56	0.866	0.866	NUM
easat-6543	257	57	0.930	0.930	NUM
easat-6543	257	58	39.901	39.901	NUM
easat-6543	257	59	0.000	0.000	NUM
easat-6543	257	60	accepted	accept	VERB
easat-6543	257	61	h8	h8	NOUN
easat-6543	257	62	strategy	strategy	NOUN
easat-6543	257	63	and	and	CCONJ
easat-6543	257	64	plans	plan	NOUN
easat-6543	257	65	(	(	PUNCT
easat-6543	257	66	sp	sp	NOUN
easat-6543	257	67	)	)	PUNCT
easat-6543	257	68	→	→	SYM
easat-6543	257	69	digital	digital	ADJ
easat-6543	257	70	marketing	marketing	NOUN
easat-6543	257	71	(	(	PUNCT
easat-6543	257	72	dm	dm	PROPN
easat-6543	257	73	)	)	PUNCT
easat-6543	257	74	0.750	0.750	NUM
easat-6543	257	75	0.866	0.866	NUM
easat-6543	257	76	27.201	27.201	NUM
easat-6543	257	77	0.000	0.000	NUM
easat-6543	257	78	accepted	accept	VERB
easat-6543	257	79	2278	2278	NUM
easat-6543	257	80	edelweiss	edelweiss	PROPN
easat-6543	257	81	applied	apply	VERB
easat-6543	257	82	science	science	NOUN
easat-6543	257	83	and	and	CCONJ
easat-6543	257	84	technology	technology	NOUN
easat-6543	257	85	issn	issn	PROPN
easat-6543	257	86	:	:	PUNCT
easat-6543	257	87	2576	2576	NUM
easat-6543	257	88	-	-	SYM
easat-6543	257	89	8484	8484	NUM
easat-6543	257	90	vol	vol	NOUN
easat-6543	257	91	.	.	PROPN
easat-6543	258	1	9	9	NUM
easat-6543	258	2	,	,	PUNCT
easat-6543	258	3	no	no	INTJ
easat-6543	258	4	.	.	NOUN
easat-6543	258	5	4	4	NUM
easat-6543	258	6	:	:	SYM
easat-6543	258	7	2267	2267	NUM
easat-6543	258	8	-	-	SYM
easat-6543	258	9	2280	2280	NUM
easat-6543	258	10	,	,	PUNCT
easat-6543	258	11	2025	2025	NUM
easat-6543	258	12	doi	doi	NOUN
easat-6543	258	13	:	:	PUNCT
easat-6543	258	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	258	15	©	©	PROPN
easat-6543	258	16	2025	2025	NUM
easat-6543	258	17	by	by	ADP
easat-6543	258	18	the	the	DET
easat-6543	258	19	author	author	NOUN
easat-6543	258	20	;	;	PUNCT
easat-6543	258	21	licensee	licensee	PROPN
easat-6543	258	22	learning	learning	NOUN
easat-6543	258	23	gate	gate	NOUN
easat-6543	258	24	8	8	NUM
easat-6543	258	25	.	.	PUNCT
easat-6543	259	1	discussion	discussion	NOUN
easat-6543	259	2	this	this	DET
easat-6543	259	3	research	research	NOUN
easat-6543	259	4	helps	help	VERB
easat-6543	259	5	us	we	PRON
easat-6543	259	6	understand	understand	VERB
easat-6543	259	7	the	the	DET
easat-6543	259	8	motivations	motivation	NOUN
easat-6543	259	9	of	of	ADP
easat-6543	259	10	e	e	NOUN
easat-6543	259	11	-	-	NOUN
easat-6543	259	12	commerce	commerce	NOUN
easat-6543	259	13	marketers	marketer	NOUN
easat-6543	259	14	in	in	ADP
easat-6543	259	15	their	their	PRON
easat-6543	259	16	use	use	NOUN
easat-6543	259	17	of	of	ADP
easat-6543	259	18	digital	digital	ADJ
easat-6543	259	19	marketing	marketing	NOUN
easat-6543	259	20	by	by	ADP
easat-6543	259	21	illuminating	illuminate	VERB
easat-6543	259	22	the	the	DET
easat-6543	259	23	aspects	aspect	NOUN
easat-6543	259	24	that	that	PRON
easat-6543	259	25	shape	shape	VERB
easat-6543	259	26	their	their	PRON
easat-6543	259	27	decisions	decision	NOUN
easat-6543	259	28	.	.	PUNCT
easat-6543	260	1	the	the	DET
easat-6543	260	2	results	result	NOUN
easat-6543	260	3	indicate	indicate	VERB
easat-6543	260	4	that	that	SCONJ
easat-6543	260	5	a	a	DET
easat-6543	260	6	better	well	ADJ
easat-6543	260	7	position	position	NOUN
easat-6543	260	8	in	in	ADP
easat-6543	260	9	the	the	DET
easat-6543	260	10	e	e	NOUN
easat-6543	260	11	-	-	NOUN
easat-6543	260	12	commerce	commerce	NOUN
easat-6543	260	13	sector	sector	NOUN
easat-6543	260	14	is	be	AUX
easat-6543	260	15	achieved	achieve	VERB
easat-6543	260	16	the	the	DET
easat-6543	260	17	more	more	ADJ
easat-6543	260	18	benefits	benefit	NOUN
easat-6543	260	19	clients	client	NOUN
easat-6543	260	20	perceive	perceive	VERB
easat-6543	260	21	.	.	PUNCT
easat-6543	261	1	businesses	business	NOUN
easat-6543	261	2	should	should	AUX
easat-6543	261	3	factor	factor	VERB
easat-6543	261	4	in	in	ADP
easat-6543	261	5	the	the	DET
easat-6543	261	6	acquisition	acquisition	NOUN
easat-6543	261	7	of	of	ADP
easat-6543	261	8	capabilities	capability	NOUN
easat-6543	261	9	that	that	PRON
easat-6543	261	10	increase	increase	VERB
easat-6543	261	11	their	their	PRON
easat-6543	261	12	chances	chance	NOUN
easat-6543	261	13	of	of	ADP
easat-6543	261	14	succeeding	succeed	VERB
easat-6543	261	15	in	in	ADP
easat-6543	261	16	international	international	ADJ
easat-6543	261	17	markets	market	NOUN
easat-6543	261	18	as	as	ADP
easat-6543	261	19	part	part	NOUN
easat-6543	261	20	of	of	ADP
easat-6543	261	21	their	their	PRON
easat-6543	261	22	strategic	strategic	ADJ
easat-6543	261	23	planning	planning	NOUN
easat-6543	261	24	processes	process	NOUN
easat-6543	261	25	.	.	PUNCT
easat-6543	262	1	in	in	ADP
easat-6543	262	2	this	this	DET
easat-6543	262	3	regard	regard	NOUN
easat-6543	262	4	,	,	PUNCT
easat-6543	262	5	alshaketheep	alshaketheep	NOUN
easat-6543	262	6	,	,	PUNCT
easat-6543	262	7	et	et	PROPN
easat-6543	262	8	al	al	PROPN
easat-6543	262	9	.	.	PUNCT
easat-6543	263	1	[	[	X
easat-6543	263	2	41	41	NUM
easat-6543	263	3	]	]	PUNCT
easat-6543	263	4	provide	provide	VERB
easat-6543	263	5	the	the	DET
easat-6543	263	6	case	case	NOUN
easat-6543	263	7	of	of	ADP
easat-6543	263	8	china	china	PROPN
easat-6543	263	9	,	,	PUNCT
easat-6543	263	10	a	a	DET
easat-6543	263	11	country	country	NOUN
easat-6543	263	12	that	that	PRON
easat-6543	263	13	effectively	effectively	ADV
easat-6543	263	14	manages	manage	VERB
easat-6543	263	15	each	each	DET
easat-6543	263	16	brand	brand	NOUN
easat-6543	263	17	presented	present	VERB
easat-6543	263	18	on	on	ADP
easat-6543	263	19	the	the	DET
easat-6543	263	20	web	web	NOUN
easat-6543	263	21	via	via	ADP
easat-6543	263	22	digital	digital	ADJ
easat-6543	263	23	marketing	marketing	NOUN
easat-6543	263	24	and	and	CCONJ
easat-6543	263	25	positions	position	NOUN
easat-6543	263	26	goods	good	NOUN
easat-6543	263	27	internationally	internationally	ADV
easat-6543	263	28	,	,	PUNCT
easat-6543	263	29	which	which	PRON
easat-6543	263	30	compete	compete	VERB
easat-6543	263	31	daily	daily	ADV
easat-6543	263	32	with	with	ADP
easat-6543	263	33	local	local	ADJ
easat-6543	263	34	,	,	PUNCT
easat-6543	263	35	regional	regional	ADJ
easat-6543	263	36	,	,	PUNCT
easat-6543	263	37	and	and	CCONJ
easat-6543	263	38	national	national	ADJ
easat-6543	263	39	markets	market	NOUN
easat-6543	263	40	.	.	PUNCT
easat-6543	264	1	laužikas	laužikas	PROPN
easat-6543	264	2	and	and	CCONJ
easat-6543	264	3	miliūtė	miliūtė	ADJ
easat-6543	264	4	[	[	X
easat-6543	264	5	42	42	NUM
easat-6543	264	6	]	]	PUNCT
easat-6543	264	7	agree	agree	VERB
easat-6543	264	8	that	that	SCONJ
easat-6543	264	9	an	an	DET
easat-6543	264	10	increase	increase	NOUN
easat-6543	264	11	in	in	ADP
easat-6543	264	12	internet	internet	NOUN
easat-6543	264	13	users	user	NOUN
easat-6543	264	14	is	be	AUX
easat-6543	264	15	a	a	DET
easat-6543	264	16	boon	boon	NOUN
easat-6543	264	17	to	to	ADP
easat-6543	264	18	a	a	DET
easat-6543	264	19	company	company	NOUN
easat-6543	264	20	's	's	PART
easat-6543	264	21	market	market	NOUN
easat-6543	264	22	standing	standing	NOUN
easat-6543	264	23	.	.	PUNCT
easat-6543	265	1	that	that	PRON
easat-6543	265	2	's	be	AUX
easat-6543	265	3	why	why	SCONJ
easat-6543	265	4	digital	digital	ADJ
easat-6543	265	5	marketing	marketing	NOUN
easat-6543	265	6	is	be	AUX
easat-6543	265	7	so	so	ADV
easat-6543	265	8	effective	effective	ADJ
easat-6543	265	9	at	at	ADP
easat-6543	265	10	penetrating	penetrate	VERB
easat-6543	265	11	new	new	ADJ
easat-6543	265	12	areas	area	NOUN
easat-6543	265	13	.	.	PUNCT
easat-6543	266	1	it	it	PRON
easat-6543	266	2	is	be	AUX
easat-6543	266	3	important	important	ADJ
easat-6543	266	4	to	to	PART
easat-6543	266	5	note	note	VERB
easat-6543	266	6	that	that	SCONJ
easat-6543	266	7	market	market	NOUN
easat-6543	266	8	positioning	positioning	NOUN
easat-6543	266	9	enables	enable	VERB
easat-6543	266	10	businesses	business	NOUN
easat-6543	266	11	to	to	PART
easat-6543	266	12	significantly	significantly	ADV
easat-6543	266	13	enhance	enhance	VERB
easat-6543	266	14	their	their	PRON
easat-6543	266	15	business	business	NOUN
easat-6543	266	16	models	model	NOUN
easat-6543	266	17	and	and	CCONJ
easat-6543	266	18	implement	implement	VERB
easat-6543	266	19	improvement	improvement	NOUN
easat-6543	266	20	plans	plan	NOUN
easat-6543	266	21	based	base	VERB
easat-6543	266	22	on	on	ADP
easat-6543	266	23	the	the	DET
easat-6543	266	24	knowledge	knowledge	NOUN
easat-6543	266	25	gained	gain	VERB
easat-6543	266	26	from	from	ADP
easat-6543	266	27	the	the	DET
easat-6543	266	28	utilisation	utilisation	NOUN
easat-6543	266	29	of	of	ADP
easat-6543	266	30	cutting	cut	VERB
easat-6543	266	31	-	-	PUNCT
easat-6543	266	32	edge	edge	NOUN
easat-6543	266	33	technologies	technology	NOUN
easat-6543	266	34	that	that	PRON
easat-6543	266	35	reveal	reveal	VERB
easat-6543	266	36	the	the	DET
easat-6543	266	37	interest	interest	NOUN
easat-6543	266	38	of	of	ADP
easat-6543	266	39	a	a	DET
easat-6543	266	40	target	target	NOUN
easat-6543	266	41	audience	audience	NOUN
easat-6543	266	42	in	in	ADP
easat-6543	266	43	a	a	DET
easat-6543	266	44	given	give	VERB
easat-6543	266	45	product	product	NOUN
easat-6543	266	46	or	or	CCONJ
easat-6543	266	47	service	service	NOUN
easat-6543	266	48	.	.	PUNCT
easat-6543	267	1	the	the	PRON
easat-6543	267	2	more	more	ADV
easat-6543	267	3	the	the	DET
easat-6543	267	4	company	company	NOUN
easat-6543	267	5	's	's	PART
easat-6543	267	6	consumers	consumer	NOUN
easat-6543	267	7	reaped	reap	VERB
easat-6543	267	8	the	the	DET
easat-6543	267	9	benefits	benefit	NOUN
easat-6543	267	10	,	,	PUNCT
easat-6543	267	11	the	the	PRON
easat-6543	267	12	more	more	ADV
easat-6543	267	13	the	the	DET
easat-6543	267	14	company	company	NOUN
easat-6543	267	15	saw	see	VERB
easat-6543	267	16	the	the	DET
easat-6543	267	17	value	value	NOUN
easat-6543	267	18	in	in	ADP
easat-6543	267	19	implementing	implement	VERB
easat-6543	267	20	digital	digital	ADJ
easat-6543	267	21	technologies	technology	NOUN
easat-6543	267	22	.	.	PUNCT
easat-6543	268	1	this	this	PRON
easat-6543	268	2	is	be	AUX
easat-6543	268	3	one	one	NUM
easat-6543	268	4	way	way	NOUN
easat-6543	268	5	in	in	ADP
easat-6543	268	6	which	which	PRON
easat-6543	268	7	technical	technical	ADJ
easat-6543	268	8	tools	tool	NOUN
easat-6543	268	9	can	can	AUX
easat-6543	268	10	greatly	greatly	ADV
easat-6543	268	11	benefit	benefit	VERB
easat-6543	268	12	a	a	DET
easat-6543	268	13	company	company	NOUN
easat-6543	268	14	's	's	PART
easat-6543	268	15	efficiency	efficiency	NOUN
easat-6543	268	16	.	.	PUNCT
easat-6543	269	1	in	in	ADP
easat-6543	269	2	order	order	NOUN
easat-6543	269	3	to	to	PART
easat-6543	269	4	define	define	VERB
easat-6543	269	5	long	long	ADJ
easat-6543	269	6	-	-	PUNCT
easat-6543	269	7	term	term	NOUN
easat-6543	269	8	strategies	strategy	NOUN
easat-6543	269	9	that	that	PRON
easat-6543	269	10	add	add	VERB
easat-6543	269	11	value	value	NOUN
easat-6543	269	12	to	to	ADP
easat-6543	269	13	digital	digital	ADJ
easat-6543	269	14	advertising	advertising	NOUN
easat-6543	269	15	,	,	PUNCT
easat-6543	269	16	businesses	business	NOUN
easat-6543	269	17	should	should	AUX
easat-6543	269	18	give	give	VERB
easat-6543	269	19	top	top	ADJ
easat-6543	269	20	priority	priority	NOUN
easat-6543	269	21	to	to	ADP
easat-6543	269	22	innovative	innovative	ADJ
easat-6543	269	23	projects	project	NOUN
easat-6543	269	24	based	base	VERB
easat-6543	269	25	on	on	ADP
easat-6543	269	26	digital	digital	ADJ
easat-6543	269	27	tools	tool	NOUN
easat-6543	269	28	that	that	PRON
easat-6543	269	29	allow	allow	VERB
easat-6543	269	30	them	they	PRON
easat-6543	269	31	to	to	PART
easat-6543	269	32	expand	expand	VERB
easat-6543	269	33	their	their	PRON
easat-6543	269	34	customer	customer	NOUN
easat-6543	269	35	network	network	NOUN
easat-6543	269	36	based	base	VERB
easat-6543	269	37	on	on	ADP
easat-6543	269	38	their	their	PRON
easat-6543	269	39	scientific	scientific	ADJ
easat-6543	269	40	knowledge	knowledge	NOUN
easat-6543	269	41	and	and	CCONJ
easat-6543	269	42	specialised	specialised	ADJ
easat-6543	269	43	skills	skill	NOUN
easat-6543	269	44	.	.	PUNCT
easat-6543	270	1	social	social	ADJ
easat-6543	270	2	media	medium	NOUN
easat-6543	270	3	posts	post	NOUN
easat-6543	270	4	,	,	PUNCT
easat-6543	270	5	such	such	DET
easat-6543	270	6	those	those	PRON
easat-6543	270	7	found	find	VERB
easat-6543	270	8	on	on	ADP
easat-6543	270	9	instagram	instagram	PROPN
easat-6543	270	10	,	,	PUNCT
easat-6543	270	11	that	that	PRON
easat-6543	270	12	promote	promote	VERB
easat-6543	270	13	a	a	DET
easat-6543	270	14	business	business	NOUN
easat-6543	270	15	's	's	PART
easat-6543	270	16	products	product	NOUN
easat-6543	270	17	and	and	CCONJ
easat-6543	270	18	services	service	NOUN
easat-6543	270	19	to	to	ADP
easat-6543	270	20	a	a	DET
easat-6543	270	21	specific	specific	ADJ
easat-6543	270	22	audience	audience	NOUN
easat-6543	270	23	.	.	PUNCT
easat-6543	271	1	facebook	facebook	NOUN
easat-6543	271	2	,	,	PUNCT
easat-6543	271	3	as	as	ADP
easat-6543	271	4	an	an	DET
easat-6543	271	5	interactive	interactive	ADJ
easat-6543	271	6	digital	digital	ADJ
easat-6543	271	7	platform	platform	NOUN
easat-6543	271	8	,	,	PUNCT
easat-6543	271	9	is	be	AUX
easat-6543	271	10	similarly	similarly	ADV
easat-6543	271	11	useful	useful	ADJ
easat-6543	271	12	for	for	ADP
easat-6543	271	13	implementing	implement	VERB
easat-6543	271	14	marketing	marketing	NOUN
easat-6543	271	15	ideas	idea	NOUN
easat-6543	271	16	in	in	ADP
easat-6543	271	17	print	print	NOUN
easat-6543	271	18	media	medium	NOUN
easat-6543	271	19	.	.	PUNCT
easat-6543	272	1	according	accord	VERB
easat-6543	272	2	to	to	ADP
easat-6543	272	3	grishina	grishina	NOUN
easat-6543	272	4	,	,	PUNCT
easat-6543	272	5	et	et	PROPN
easat-6543	272	6	al	al	PROPN
easat-6543	272	7	.	.	PUNCT
easat-6543	273	1	[	[	X
easat-6543	273	2	43	43	NUM
easat-6543	273	3	]	]	PUNCT
easat-6543	273	4	the	the	DET
easat-6543	273	5	rise	rise	NOUN
easat-6543	273	6	of	of	ADP
easat-6543	273	7	the	the	DET
easat-6543	273	8	digital	digital	ADJ
easat-6543	273	9	sphere	sphere	NOUN
easat-6543	273	10	has	have	AUX
easat-6543	273	11	fundamentally	fundamentally	ADV
easat-6543	273	12	altered	alter	VERB
easat-6543	273	13	the	the	DET
easat-6543	273	14	organisational	organisational	ADJ
easat-6543	273	15	framework	framework	NOUN
easat-6543	273	16	of	of	ADP
easat-6543	273	17	enterprises	enterprise	NOUN
easat-6543	273	18	,	,	PUNCT
easat-6543	273	19	while	while	SCONJ
easat-6543	273	20	consumer	consumer	NOUN
easat-6543	273	21	spending	spending	NOUN
easat-6543	273	22	has	have	AUX
easat-6543	273	23	shot	shoot	VERB
easat-6543	273	24	through	through	ADP
easat-6543	273	25	the	the	DET
easat-6543	273	26	roof	roof	NOUN
easat-6543	273	27	because	because	SCONJ
easat-6543	273	28	of	of	ADP
easat-6543	273	29	the	the	DET
easat-6543	273	30	new	new	ADJ
easat-6543	273	31	possibilities	possibility	NOUN
easat-6543	273	32	it	it	PRON
easat-6543	273	33	provides	provide	VERB
easat-6543	273	34	.	.	PUNCT
easat-6543	274	1	as	as	SCONJ
easat-6543	274	2	this	this	PRON
easat-6543	274	3	is	be	AUX
easat-6543	274	4	an	an	DET
easat-6543	274	5	unique	unique	ADJ
easat-6543	274	6	and	and	CCONJ
easat-6543	274	7	inventive	inventive	ADJ
easat-6543	274	8	approach	approach	NOUN
easat-6543	274	9	of	of	ADP
easat-6543	274	10	ensuring	ensure	VERB
easat-6543	274	11	customer	customer	NOUN
easat-6543	274	12	happiness	happiness	NOUN
easat-6543	274	13	,	,	PUNCT
easat-6543	274	14	it	it	PRON
easat-6543	274	15	argues	argue	VERB
easat-6543	274	16	that	that	SCONJ
easat-6543	274	17	organisations	organisation	NOUN
easat-6543	274	18	which	which	PRON
easat-6543	274	19	operate	operate	VERB
easat-6543	274	20	through	through	ADP
easat-6543	274	21	digital	digital	ADJ
easat-6543	274	22	media	medium	NOUN
easat-6543	274	23	have	have	VERB
easat-6543	274	24	an	an	DET
easat-6543	274	25	advantage	advantage	NOUN
easat-6543	274	26	.	.	PUNCT
easat-6543	275	1	like	like	ADP
easat-6543	275	2	digital	digital	ADJ
easat-6543	275	3	marketing	marketing	NOUN
easat-6543	275	4	,	,	PUNCT
easat-6543	275	5	digital	digital	ADJ
easat-6543	275	6	advertising	advertising	NOUN
easat-6543	275	7	transforms	transform	VERB
easat-6543	275	8	digital	digital	ADJ
easat-6543	275	9	marketing	marketing	NOUN
easat-6543	275	10	into	into	ADP
easat-6543	275	11	a	a	DET
easat-6543	275	12	significant	significant	ADJ
easat-6543	275	13	benefit	benefit	NOUN
easat-6543	275	14	for	for	ADP
easat-6543	275	15	online	online	ADJ
easat-6543	275	16	retailers	retailer	NOUN
easat-6543	275	17	.	.	PUNCT
easat-6543	276	1	9	9	X
easat-6543	276	2	.	.	X
easat-6543	276	3	conclusion	conclusion	NOUN
easat-6543	276	4	in	in	ADP
easat-6543	276	5	today	today	NOUN
easat-6543	276	6	's	's	PART
easat-6543	276	7	fast	fast	ADV
easat-6543	276	8	-	-	PUNCT
easat-6543	276	9	paced	pace	VERB
easat-6543	276	10	environment	environment	NOUN
easat-6543	276	11	,	,	PUNCT
easat-6543	276	12	companies	company	NOUN
easat-6543	276	13	ca	can	AUX
easat-6543	276	14	n't	not	PART
easat-6543	276	15	afford	afford	VERB
easat-6543	276	16	to	to	PART
easat-6543	276	17	ignore	ignore	VERB
easat-6543	276	18	the	the	DET
easat-6543	276	19	online	online	ADJ
easat-6543	276	20	world	world	NOUN
easat-6543	276	21	.	.	PUNCT
easat-6543	277	1	what	what	PRON
easat-6543	277	2	works	work	VERB
easat-6543	277	3	and	and	CCONJ
easat-6543	277	4	what	what	PRON
easat-6543	277	5	does	do	AUX
easat-6543	277	6	n't	not	PART
easat-6543	277	7	are	are	AUX
easat-6543	277	8	articulated	articulate	VERB
easat-6543	277	9	through	through	ADP
easat-6543	277	10	a	a	DET
easat-6543	277	11	framework	framework	NOUN
easat-6543	277	12	that	that	PRON
easat-6543	277	13	perfectly	perfectly	ADV
easat-6543	277	14	complements	complement	VERB
easat-6543	277	15	the	the	DET
easat-6543	277	16	product	product	NOUN
easat-6543	277	17	's	's	PART
easat-6543	277	18	fit	fit	NOUN
easat-6543	277	19	for	for	ADP
easat-6543	277	20	the	the	DET
easat-6543	277	21	user	user	NOUN
easat-6543	277	22	.	.	PUNCT
easat-6543	278	1	computerized	computerized	ADJ
easat-6543	278	2	advertising	advertising	NOUN
easat-6543	278	3	is	be	AUX
easat-6543	278	4	not	not	PART
easat-6543	278	5	allowed	allow	VERB
easat-6543	278	6	in	in	ADP
easat-6543	278	7	india	india	PROPN
easat-6543	278	8	for	for	ADP
easat-6543	278	9	good	good	ADJ
easat-6543	278	10	reason	reason	NOUN
easat-6543	278	11	.	.	PUNCT
easat-6543	279	1	businesses	business	NOUN
easat-6543	279	2	'	'	PART
easat-6543	279	3	primary	primary	ADJ
easat-6543	279	4	tactic	tactic	NOUN
easat-6543	279	5	for	for	ADP
easat-6543	279	6	attracting	attract	VERB
easat-6543	279	7	new	new	ADJ
easat-6543	279	8	customers	customer	NOUN
easat-6543	279	9	in	in	ADP
easat-6543	279	10	today	today	NOUN
easat-6543	279	11	's	's	PART
easat-6543	279	12	increasingly	increasingly	ADV
easat-6543	279	13	digital	digital	ADJ
easat-6543	279	14	marketplace	marketplace	NOUN
easat-6543	279	15	is	be	AUX
easat-6543	279	16	to	to	PART
easat-6543	279	17	reach	reach	VERB
easat-6543	279	18	out	out	ADP
easat-6543	279	19	to	to	ADP
easat-6543	279	20	them	they	PRON
easat-6543	279	21	when	when	SCONJ
easat-6543	279	22	they	they	PRON
easat-6543	279	23	're	be	AUX
easat-6543	279	24	already	already	ADV
easat-6543	279	25	on	on	ADP
easat-6543	279	26	their	their	PRON
easat-6543	279	27	computers	computer	NOUN
easat-6543	279	28	or	or	CCONJ
easat-6543	279	29	mobile	mobile	ADJ
easat-6543	279	30	devices	device	NOUN
easat-6543	279	31	.	.	PUNCT
easat-6543	280	1	it	it	PRON
easat-6543	280	2	's	be	AUX
easat-6543	280	3	for	for	ADP
easat-6543	280	4	this	this	DET
easat-6543	280	5	reason	reason	NOUN
easat-6543	280	6	that	that	SCONJ
easat-6543	280	7	digital	digital	ADJ
easat-6543	280	8	marketing	marketing	NOUN
easat-6543	280	9	strategies	strategy	NOUN
easat-6543	280	10	have	have	AUX
easat-6543	280	11	become	become	VERB
easat-6543	280	12	the	the	DET
easat-6543	280	13	focus	focus	NOUN
easat-6543	280	14	of	of	ADP
easat-6543	280	15	most	most	ADJ
easat-6543	280	16	organisations	organisation	NOUN
easat-6543	280	17	.	.	PUNCT
easat-6543	281	1	the	the	DET
easat-6543	281	2	efficient	efficient	ADJ
easat-6543	281	3	use	use	NOUN
easat-6543	281	4	of	of	ADP
easat-6543	281	5	more	more	ADJ
easat-6543	281	6	than	than	ADP
easat-6543	281	7	three	three	NUM
easat-6543	281	8	methods	method	NOUN
easat-6543	281	9	of	of	ADP
easat-6543	281	10	marketing	marketing	NOUN
easat-6543	281	11	,	,	PUNCT
easat-6543	281	12	including	include	VERB
easat-6543	281	13	as	as	ADP
easat-6543	281	14	email	email	NOUN
easat-6543	281	15	,	,	PUNCT
easat-6543	281	16	social	social	ADJ
easat-6543	281	17	media	medium	NOUN
easat-6543	281	18	,	,	PUNCT
easat-6543	281	19	and	and	CCONJ
easat-6543	281	20	mobile	mobile	NOUN
easat-6543	281	21	marketing	marketing	NOUN
easat-6543	281	22	,	,	PUNCT
easat-6543	281	23	has	have	AUX
easat-6543	281	24	led	lead	VERB
easat-6543	281	25	to	to	ADP
easat-6543	281	26	a	a	DET
easat-6543	281	27	technological	technological	ADJ
easat-6543	281	28	leap	leap	NOUN
easat-6543	281	29	forward	forward	ADV
easat-6543	281	30	in	in	ADP
easat-6543	281	31	the	the	DET
easat-6543	281	32	field	field	NOUN
easat-6543	281	33	of	of	ADP
easat-6543	281	34	marketing	marketing	NOUN
easat-6543	281	35	and	and	CCONJ
easat-6543	281	36	an	an	DET
easat-6543	281	37	increase	increase	NOUN
easat-6543	281	38	in	in	ADP
easat-6543	281	39	the	the	DET
easat-6543	281	40	number	number	NOUN
easat-6543	281	41	of	of	ADP
easat-6543	281	42	organisations	organisation	NOUN
easat-6543	281	43	successfully	successfully	ADV
easat-6543	281	44	putting	put	VERB
easat-6543	281	45	viable	viable	ADJ
easat-6543	281	46	business	business	NOUN
easat-6543	281	47	concepts	concept	NOUN
easat-6543	281	48	into	into	ADP
easat-6543	281	49	action	action	NOUN
easat-6543	281	50	.	.	PUNCT
easat-6543	282	1	it	it	PRON
easat-6543	282	2	might	might	AUX
easat-6543	282	3	therefore	therefore	ADV
easat-6543	282	4	be	be	AUX
easat-6543	282	5	argued	argue	VERB
easat-6543	282	6	that	that	SCONJ
easat-6543	282	7	the	the	DET
easat-6543	282	8	success	success	NOUN
easat-6543	282	9	of	of	ADP
easat-6543	282	10	a	a	DET
easat-6543	282	11	company	company	NOUN
easat-6543	282	12	and	and	CCONJ
easat-6543	282	13	the	the	DET
easat-6543	282	14	use	use	NOUN
easat-6543	282	15	of	of	ADP
easat-6543	282	16	digital	digital	ADJ
easat-6543	282	17	marketing	marketing	NOUN
easat-6543	282	18	strategies	strategy	NOUN
easat-6543	282	19	go	go	VERB
easat-6543	282	20	hand	hand	NOUN
easat-6543	282	21	in	in	ADP
easat-6543	282	22	hand	hand	NOUN
easat-6543	282	23	.	.	PUNCT
easat-6543	283	1	10	10	NUM
easat-6543	283	2	.	.	PUNCT
easat-6543	283	3	limitations	limitation	NOUN
easat-6543	283	4	and	and	CCONJ
easat-6543	283	5	recommendations	recommendation	NOUN
easat-6543	283	6	the	the	DET
easat-6543	283	7	findings	finding	NOUN
easat-6543	283	8	of	of	ADP
easat-6543	283	9	this	this	DET
easat-6543	283	10	study	study	NOUN
easat-6543	283	11	have	have	VERB
easat-6543	283	12	yet	yet	ADV
easat-6543	283	13	to	to	PART
easat-6543	283	14	be	be	AUX
easat-6543	283	15	translated	translate	VERB
easat-6543	283	16	into	into	ADP
easat-6543	283	17	actionable	actionable	ADJ
easat-6543	283	18	guidelines	guideline	NOUN
easat-6543	283	19	for	for	ADP
easat-6543	283	20	the	the	DET
easat-6543	283	21	implementation	implementation	NOUN
easat-6543	283	22	of	of	ADP
easat-6543	283	23	digital	digital	ADJ
easat-6543	283	24	marketing	marketing	NOUN
easat-6543	283	25	strategies	strategy	NOUN
easat-6543	283	26	in	in	ADP
easat-6543	283	27	the	the	DET
easat-6543	283	28	context	context	NOUN
easat-6543	283	29	of	of	ADP
easat-6543	283	30	electronic	electronic	ADJ
easat-6543	283	31	commerce	commerce	NOUN
easat-6543	283	32	.	.	PUNCT
easat-6543	284	1	however	however	ADV
easat-6543	284	2	,	,	PUNCT
easat-6543	284	3	this	this	DET
easat-6543	284	4	research	research	NOUN
easat-6543	284	5	examines	examine	VERB
easat-6543	284	6	the	the	DET
easat-6543	284	7	e	e	NOUN
easat-6543	284	8	-	-	NOUN
easat-6543	284	9	commerce	commerce	NOUN
easat-6543	284	10	industry	industry	NOUN
easat-6543	284	11	in	in	ADP
easat-6543	284	12	a	a	DET
easat-6543	284	13	developing	develop	VERB
easat-6543	284	14	nation	nation	NOUN
easat-6543	284	15	,	,	PUNCT
easat-6543	284	16	which	which	PRON
easat-6543	284	17	is	be	AUX
easat-6543	284	18	pertinent	pertinent	ADJ
easat-6543	284	19	because	because	SCONJ
easat-6543	284	20	,	,	PUNCT
easat-6543	284	21	as	as	SCONJ
easat-6543	284	22	stated	state	VERB
easat-6543	284	23	by	by	ADP
easat-6543	284	24	fatima	fatima	PROPN
easat-6543	284	25	[	[	X
easat-6543	284	26	44	44	NUM
easat-6543	284	27	]	]	X
easat-6543	284	28	it	it	PRON
easat-6543	284	29	is	be	AUX
easat-6543	284	30	time	time	NOUN
easat-6543	284	31	to	to	PART
easat-6543	284	32	analyse	analyse	VERB
easat-6543	284	33	the	the	DET
easat-6543	284	34	acceptance	acceptance	NOUN
easat-6543	284	35	of	of	ADP
easat-6543	284	36	the	the	DET
easat-6543	284	37	technology	technology	NOUN
easat-6543	284	38	with	with	ADP
easat-6543	284	39	which	which	PRON
easat-6543	284	40	users	user	NOUN
easat-6543	284	41	from	from	ADP
easat-6543	284	42	developing	develop	VERB
easat-6543	284	43	countries	country	NOUN
easat-6543	284	44	interact	interact	VERB
easat-6543	284	45	and	and	CCONJ
easat-6543	284	46	comprehend	comprehend	VERB
easat-6543	284	47	a	a	DET
easat-6543	284	48	firm	firm	NOUN
easat-6543	284	49	's	's	PART
easat-6543	284	50	behaviour	behaviour	NOUN
easat-6543	284	51	in	in	ADP
easat-6543	284	52	regards	regard	NOUN
easat-6543	284	53	to	to	ADP
easat-6543	284	54	technological	technological	ADJ
easat-6543	284	55	change	change	NOUN
easat-6543	284	56	.	.	PUNCT
easat-6543	285	1	this	this	PRON
easat-6543	285	2	could	could	AUX
easat-6543	285	3	aid	aid	VERB
easat-6543	285	4	in	in	ADP
easat-6543	285	5	determining	determine	VERB
easat-6543	285	6	what	what	PRON
easat-6543	285	7	is	be	AUX
easat-6543	285	8	required	require	VERB
easat-6543	285	9	and	and	CCONJ
easat-6543	285	10	what	what	PRON
easat-6543	285	11	techniques	technique	NOUN
easat-6543	285	12	have	have	AUX
easat-6543	285	13	proven	prove	VERB
easat-6543	285	14	effective	effective	ADJ
easat-6543	285	15	in	in	ADP
easat-6543	285	16	maintaining	maintain	VERB
easat-6543	285	17	this	this	DET
easat-6543	285	18	industry	industry	NOUN
easat-6543	285	19	's	's	PART
easat-6543	285	20	viability	viability	NOUN
easat-6543	285	21	.	.	PUNCT
easat-6543	286	1	2279	2279	NUM
easat-6543	286	2	edelweiss	edelweiss	PROPN
easat-6543	286	3	applied	apply	VERB
easat-6543	286	4	science	science	NOUN
easat-6543	286	5	and	and	CCONJ
easat-6543	286	6	technology	technology	NOUN
easat-6543	286	7	issn	issn	PROPN
easat-6543	286	8	:	:	PUNCT
easat-6543	286	9	2576	2576	NUM
easat-6543	286	10	-	-	SYM
easat-6543	286	11	8484	8484	NUM
easat-6543	286	12	vol	vol	NOUN
easat-6543	286	13	.	.	PROPN
easat-6543	287	1	9	9	NUM
easat-6543	287	2	,	,	PUNCT
easat-6543	287	3	no	no	INTJ
easat-6543	287	4	.	.	NOUN
easat-6543	287	5	4	4	NUM
easat-6543	287	6	:	:	SYM
easat-6543	287	7	2267	2267	NUM
easat-6543	287	8	-	-	SYM
easat-6543	287	9	2280	2280	NUM
easat-6543	287	10	,	,	PUNCT
easat-6543	287	11	2025	2025	NUM
easat-6543	287	12	doi	doi	NOUN
easat-6543	287	13	:	:	PUNCT
easat-6543	287	14	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	287	15	©	©	PROPN
easat-6543	287	16	2025	2025	NUM
easat-6543	287	17	by	by	ADP
easat-6543	287	18	the	the	DET
easat-6543	287	19	author	author	NOUN
easat-6543	287	20	;	;	PUNCT
easat-6543	287	21	licensee	licensee	PROPN
easat-6543	287	22	learning	learning	NOUN
easat-6543	287	23	gate	gate	NOUN
easat-6543	287	24	just	just	ADV
easat-6543	287	25	online	online	PROPN
easat-6543	287	26	commerce	commerce	PROPN
easat-6543	287	27	in	in	ADP
easat-6543	287	28	india	india	PROPN
easat-6543	287	29	is	be	AUX
easat-6543	287	30	examined	examine	VERB
easat-6543	287	31	in	in	ADP
easat-6543	287	32	the	the	DET
easat-6543	287	33	study	study	NOUN
easat-6543	287	34	.	.	PUNCT
easat-6543	288	1	in	in	ADP
easat-6543	288	2	addition	addition	NOUN
easat-6543	288	3	,	,	PUNCT
easat-6543	288	4	due	due	ADP
easat-6543	288	5	to	to	ADP
easat-6543	288	6	the	the	DET
easat-6543	288	7	cross	cross	ADJ
easat-6543	288	8	-	-	ADJ
easat-6543	288	9	sectional	sectional	ADJ
easat-6543	288	10	nature	nature	NOUN
easat-6543	288	11	of	of	ADP
easat-6543	288	12	the	the	DET
easat-6543	288	13	research	research	NOUN
easat-6543	288	14	design	design	NOUN
easat-6543	288	15	,	,	PUNCT
easat-6543	288	16	additional	additional	ADJ
easat-6543	288	17	studies	study	NOUN
easat-6543	288	18	are	be	AUX
easat-6543	288	19	required	require	VERB
easat-6543	288	20	to	to	PART
easat-6543	288	21	analyse	analyse	VERB
easat-6543	288	22	other	other	ADJ
easat-6543	288	23	factors	factor	NOUN
easat-6543	288	24	influencing	influence	VERB
easat-6543	288	25	the	the	DET
easat-6543	288	26	expansion	expansion	NOUN
easat-6543	288	27	of	of	ADP
easat-6543	288	28	e	e	NOUN
easat-6543	288	29	-	-	NOUN
easat-6543	288	30	commerce	commerce	NOUN
easat-6543	288	31	in	in	ADP
easat-6543	288	32	addition	addition	NOUN
easat-6543	288	33	to	to	ADP
easat-6543	288	34	the	the	DET
easat-6543	288	35	implementation	implementation	NOUN
easat-6543	288	36	of	of	ADP
easat-6543	288	37	digital	digital	ADJ
easat-6543	288	38	marketing	marketing	NOUN
easat-6543	288	39	.	.	PUNCT
easat-6543	289	1	for	for	ADP
easat-6543	289	2	this	this	DET
easat-6543	289	3	study	study	NOUN
easat-6543	289	4	into	into	ADP
easat-6543	289	5	the	the	DET
easat-6543	289	6	effects	effect	NOUN
easat-6543	289	7	of	of	ADP
easat-6543	289	8	digital	digital	ADJ
easat-6543	289	9	marketing	marketing	NOUN
easat-6543	289	10	on	on	ADP
easat-6543	289	11	e	e	PROPN
easat-6543	289	12	-	-	NOUN
easat-6543	289	13	commerce	commerce	NOUN
easat-6543	289	14	expansion	expansion	NOUN
easat-6543	289	15	,	,	PUNCT
easat-6543	289	16	we	we	PRON
easat-6543	289	17	narrowed	narrow	VERB
easat-6543	289	18	the	the	DET
easat-6543	289	19	focus	focus	NOUN
easat-6543	289	20	to	to	ADP
easat-6543	289	21	seven	seven	NUM
easat-6543	289	22	key	key	ADJ
easat-6543	289	23	factors	factor	NOUN
easat-6543	289	24	.	.	PUNCT
easat-6543	290	1	but	but	CCONJ
easat-6543	290	2	some	some	DET
easat-6543	290	3	more	more	ADJ
easat-6543	290	4	variables	variable	NOUN
easat-6543	290	5	might	might	AUX
easat-6543	290	6	be	be	AUX
easat-6543	290	7	included	include	VERB
easat-6543	290	8	in	in	ADP
easat-6543	290	9	future	future	ADJ
easat-6543	290	10	studies	study	NOUN
easat-6543	290	11	to	to	PART
easat-6543	290	12	increase	increase	VERB
easat-6543	290	13	their	their	PRON
easat-6543	290	14	significance	significance	NOUN
easat-6543	290	15	.	.	PUNCT
easat-6543	291	1	participation	participation	NOUN
easat-6543	291	2	was	be	AUX
easat-6543	291	3	low	low	ADJ
easat-6543	291	4	(	(	PUNCT
easat-6543	291	5	n=249	n=249	NOUN
easat-6543	291	6	)	)	PUNCT
easat-6543	291	7	,	,	PUNCT
easat-6543	291	8	hence	hence	ADV
easat-6543	291	9	the	the	DET
easat-6543	291	10	study	study	NOUN
easat-6543	291	11	's	's	PART
easat-6543	291	12	generalizability	generalizability	NOUN
easat-6543	291	13	ca	can	AUX
easat-6543	291	14	n't	not	PART
easat-6543	291	15	be	be	AUX
easat-6543	291	16	said	say	VERB
easat-6543	291	17	to	to	PART
easat-6543	291	18	have	have	AUX
easat-6543	291	19	been	be	AUX
easat-6543	291	20	very	very	ADV
easat-6543	291	21	strong	strong	ADJ
easat-6543	291	22	.	.	PUNCT
easat-6543	292	1	it	it	PRON
easat-6543	292	2	's	be	AUX
easat-6543	292	3	possible	possible	ADJ
easat-6543	292	4	that	that	SCONJ
easat-6543	292	5	a	a	DET
easat-6543	292	6	larger	large	ADJ
easat-6543	292	7	sample	sample	NOUN
easat-6543	292	8	taken	take	VERB
easat-6543	292	9	from	from	ADP
easat-6543	292	10	the	the	DET
easat-6543	292	11	entire	entire	ADJ
easat-6543	292	12	population	population	NOUN
easat-6543	292	13	would	would	AUX
easat-6543	292	14	provide	provide	VERB
easat-6543	292	15	more	more	ADV
easat-6543	292	16	definitive	definitive	ADJ
easat-6543	292	17	results	result	NOUN
easat-6543	292	18	.	.	PUNCT
easat-6543	293	1	transparency	transparency	NOUN
easat-6543	293	2	:	:	PUNCT
easat-6543	293	3	the	the	DET
easat-6543	293	4	author	author	NOUN
easat-6543	293	5	confirms	confirm	VERB
easat-6543	293	6	that	that	SCONJ
easat-6543	293	7	the	the	DET
easat-6543	293	8	manuscript	manuscript	NOUN
easat-6543	293	9	is	be	AUX
easat-6543	293	10	an	an	DET
easat-6543	293	11	honest	honest	ADJ
easat-6543	293	12	,	,	PUNCT
easat-6543	293	13	accurate	accurate	ADJ
easat-6543	293	14	,	,	PUNCT
easat-6543	293	15	and	and	CCONJ
easat-6543	293	16	transparent	transparent	ADJ
easat-6543	293	17	account	account	NOUN
easat-6543	293	18	of	of	ADP
easat-6543	293	19	the	the	DET
easat-6543	293	20	study	study	NOUN
easat-6543	293	21	;	;	PUNCT
easat-6543	293	22	that	that	SCONJ
easat-6543	293	23	no	no	DET
easat-6543	293	24	vital	vital	ADJ
easat-6543	293	25	features	feature	NOUN
easat-6543	293	26	of	of	ADP
easat-6543	293	27	the	the	DET
easat-6543	293	28	study	study	NOUN
easat-6543	293	29	have	have	AUX
easat-6543	293	30	been	be	AUX
easat-6543	293	31	omitted	omit	VERB
easat-6543	293	32	;	;	PUNCT
easat-6543	293	33	and	and	CCONJ
easat-6543	293	34	that	that	SCONJ
easat-6543	293	35	any	any	DET
easat-6543	293	36	discrepancies	discrepancy	NOUN
easat-6543	293	37	from	from	ADP
easat-6543	293	38	the	the	DET
easat-6543	293	39	study	study	NOUN
easat-6543	293	40	as	as	SCONJ
easat-6543	293	41	planned	plan	VERB
easat-6543	293	42	have	have	AUX
easat-6543	293	43	been	be	AUX
easat-6543	293	44	explained	explain	VERB
easat-6543	293	45	.	.	PUNCT
easat-6543	294	1	this	this	DET
easat-6543	294	2	study	study	NOUN
easat-6543	294	3	followed	follow	VERB
easat-6543	294	4	all	all	DET
easat-6543	294	5	ethical	ethical	ADJ
easat-6543	294	6	practices	practice	NOUN
easat-6543	294	7	during	during	ADP
easat-6543	294	8	writing	writing	NOUN
easat-6543	294	9	.	.	PUNCT
easat-6543	295	1	copyright	copyright	NOUN
easat-6543	295	2	:	:	PUNCT
easat-6543	295	3	©	©	PROPN
easat-6543	295	4	2025	2025	NUM
easat-6543	295	5	by	by	ADP
easat-6543	295	6	the	the	DET
easat-6543	295	7	authors	author	NOUN
easat-6543	295	8	.	.	PUNCT
easat-6543	296	1	this	this	DET
easat-6543	296	2	open	open	ADJ
easat-6543	296	3	-	-	PUNCT
easat-6543	296	4	access	access	NOUN
easat-6543	296	5	article	article	NOUN
easat-6543	296	6	is	be	AUX
easat-6543	296	7	distributed	distribute	VERB
easat-6543	296	8	under	under	ADP
easat-6543	296	9	the	the	DET
easat-6543	296	10	terms	term	NOUN
easat-6543	296	11	and	and	CCONJ
easat-6543	296	12	conditions	condition	NOUN
easat-6543	296	13	of	of	ADP
easat-6543	296	14	the	the	DET
easat-6543	296	15	creative	creative	ADJ
easat-6543	296	16	commons	common	NOUN
easat-6543	296	17	attribution	attribution	NOUN
easat-6543	296	18	(	(	PUNCT
easat-6543	296	19	cc	cc	NOUN
easat-6543	296	20	by	by	ADP
easat-6543	296	21	)	)	PUNCT
easat-6543	296	22	license	license	NOUN
easat-6543	296	23	(	(	PUNCT
easat-6543	296	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-6543	296	25	)	)	PUNCT
easat-6543	296	26	.	.	PUNCT
easat-6543	297	1	references	reference	NOUN
easat-6543	297	2	[	[	X
easat-6543	297	3	1	1	NUM
easat-6543	297	4	]	]	PUNCT
easat-6543	297	5	l.	l.	PROPN
easat-6543	297	6	t.	t.	PROPN
easat-6543	297	7	khrais	khrais	PROPN
easat-6543	297	8	and	and	CCONJ
easat-6543	297	9	d.	d.	PROPN
easat-6543	297	10	gabbori	gabbori	PROPN
easat-6543	297	11	,	,	PUNCT
easat-6543	297	12	"	"	PUNCT
easat-6543	297	13	the	the	DET
easat-6543	297	14	effects	effect	NOUN
easat-6543	297	15	of	of	ADP
easat-6543	297	16	social	social	ADJ
easat-6543	297	17	media	medium	NOUN
easat-6543	297	18	digital	digital	ADJ
easat-6543	297	19	channels	channel	NOUN
easat-6543	297	20	on	on	ADP
easat-6543	297	21	marketing	marketing	NOUN
easat-6543	297	22	and	and	CCONJ
easat-6543	297	23	expanding	expand	VERB
easat-6543	297	24	the	the	DET
easat-6543	297	25	industry	industry	NOUN
easat-6543	297	26	of	of	ADP
easat-6543	297	27	e	e	NOUN
easat-6543	297	28	-	-	NOUN
easat-6543	297	29	commerce	commerce	NOUN
easat-6543	297	30	within	within	ADP
easat-6543	297	31	digital	digital	ADJ
easat-6543	297	32	world	world	NOUN
easat-6543	297	33	,	,	PUNCT
easat-6543	297	34	"	"	PUNCT
easat-6543	297	35	periodicals	periodical	NOUN
easat-6543	297	36	of	of	ADP
easat-6543	297	37	engineering	engineering	NOUN
easat-6543	297	38	and	and	CCONJ
easat-6543	297	39	natural	natural	ADJ
easat-6543	297	40	sciences	science	NOUN
easat-6543	297	41	,	,	PUNCT
easat-6543	297	42	vol	vol	NOUN
easat-6543	297	43	.	.	PROPN
easat-6543	297	44	11	11	NUM
easat-6543	297	45	,	,	PUNCT
easat-6543	297	46	no	no	INTJ
easat-6543	297	47	.	.	NOUN
easat-6543	297	48	5	5	NUM
easat-6543	297	49	,	,	PUNCT
easat-6543	297	50	pp	pp	ADJ
easat-6543	297	51	.	.	PUNCT
easat-6543	298	1	64	64	NUM
easat-6543	298	2	-	-	SYM
easat-6543	298	3	75	75	NUM
easat-6543	298	4	,	,	PUNCT
easat-6543	298	5	2023	2023	NUM
easat-6543	298	6	.	.	PUNCT
easat-6543	299	1	[	[	X
easat-6543	299	2	2	2	NUM
easat-6543	299	3	]	]	PUNCT
easat-6543	299	4	a.	a.	NOUN
easat-6543	299	5	verma	verma	PROPN
easat-6543	299	6	and	and	CCONJ
easat-6543	299	7	a.	a.	PROPN
easat-6543	299	8	d.	d.	PROPN
easat-6543	299	9	nagpal	nagpal	PROPN
easat-6543	299	10	,	,	PUNCT
easat-6543	299	11	"	"	PUNCT
easat-6543	299	12	factors	factor	NOUN
easat-6543	299	13	affecting	affect	VERB
easat-6543	299	14	the	the	DET
easat-6543	299	15	growth	growth	NOUN
easat-6543	299	16	of	of	ADP
easat-6543	299	17	digital	digital	ADJ
easat-6543	299	18	marketing	marketing	NOUN
easat-6543	299	19	in	in	ADP
easat-6543	299	20	india	india	PROPN
easat-6543	299	21	,	,	PUNCT
easat-6543	299	22	"	"	PUNCT
easat-6543	299	23	retrieved	retrieve	VERB
easat-6543	299	24	:	:	PUNCT
easat-6543	299	25	https://www.researchgate.net/publication/362837901_factors_affecting_the_growth_of_digita	https://www.researchgate.net/publication/362837901_factors_affecting_the_growth_of_digita	PROPN
easat-6543	299	26	l_marketing_in_india	l_marketing_in_india	PROPN
easat-6543	299	27	,	,	PUNCT
easat-6543	299	28	2021	2021	NUM
easat-6543	299	29	.	.	PUNCT
easat-6543	300	1	[	[	X
easat-6543	300	2	3	3	X
easat-6543	300	3	]	]	PUNCT
easat-6543	300	4	s.	s.	PROPN
easat-6543	300	5	menon	menon	PROPN
easat-6543	300	6	,	,	PUNCT
easat-6543	300	7	s.	s.	PROPN
easat-6543	300	8	sharma	sharma	PROPN
easat-6543	300	9	,	,	PUNCT
easat-6543	300	10	and	and	CCONJ
easat-6543	300	11	s.	s.	PROPN
easat-6543	300	12	bhatt	bhatt	PROPN
easat-6543	300	13	,	,	PUNCT
easat-6543	300	14	"	"	PUNCT
easat-6543	300	15	e	e	NOUN
easat-6543	300	16	-	-	NOUN
easat-6543	300	17	commerce	commerce	NOUN
easat-6543	300	18	–	–	PUNCT
easat-6543	300	19	promising	promise	VERB
easat-6543	300	20	business	business	NOUN
easat-6543	300	21	model	model	NOUN
easat-6543	300	22	in	in	ADP
easat-6543	300	23	indian	indian	ADJ
easat-6543	300	24	context	context	NOUN
easat-6543	300	25	,	,	PUNCT
easat-6543	300	26	"	"	PUNCT
easat-6543	300	27	international	international	ADJ
easat-6543	300	28	journal	journal	NOUN
easat-6543	300	29	of	of	ADP
easat-6543	300	30	scientific	scientific	PROPN
easat-6543	300	31	&	&	CCONJ
easat-6543	300	32	engineering	engineering	NOUN
easat-6543	300	33	,	,	PUNCT
easat-6543	300	34	vol	vol	NOUN
easat-6543	300	35	.	.	PROPN
easat-6543	300	36	11	11	NUM
easat-6543	300	37	,	,	PUNCT
easat-6543	300	38	no	no	INTJ
easat-6543	300	39	.	.	NOUN
easat-6543	300	40	6	6	NUM
easat-6543	300	41	,	,	PUNCT
easat-6543	300	42	pp	pp	ADJ
easat-6543	300	43	.	.	PUNCT
easat-6543	301	1	1194	1194	NUM
easat-6543	301	2	-	-	SYM
easat-6543	301	3	1199	1199	NUM
easat-6543	301	4	,	,	PUNCT
easat-6543	301	5	2020	2020	NUM
easat-6543	301	6	.	.	PUNCT
easat-6543	302	1	[	[	X
easat-6543	302	2	4	4	NUM
easat-6543	302	3	]	]	PUNCT
easat-6543	302	4	m.	m.	NOUN
easat-6543	302	5	wasiq	wasiq	NOUN
easat-6543	302	6	,	,	PUNCT
easat-6543	302	7	a.	a.	NOUN
easat-6543	302	8	johri	johri	PROPN
easat-6543	302	9	,	,	PUNCT
easat-6543	302	10	and	and	CCONJ
easat-6543	302	11	p.	p.	PROPN
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easat-6543	302	13	,	,	PUNCT
easat-6543	302	14	"	"	PUNCT
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easat-6543	302	16	affecting	affect	VERB
easat-6543	302	17	adoption	adoption	NOUN
easat-6543	302	18	and	and	CCONJ
easat-6543	302	19	use	use	NOUN
easat-6543	302	20	of	of	ADP
easat-6543	302	21	m	m	NOUN
easat-6543	302	22	-	-	PUNCT
easat-6543	302	23	commerce	commerce	NOUN
easat-6543	302	24	services	service	NOUN
easat-6543	302	25	among	among	ADP
easat-6543	302	26	the	the	DET
easat-6543	302	27	customers	customer	NOUN
easat-6543	302	28	in	in	ADP
easat-6543	302	29	saudi	saudi	PROPN
easat-6543	302	30	arabia	arabia	PROPN
easat-6543	302	31	,	,	PUNCT
easat-6543	302	32	"	"	PUNCT
easat-6543	302	33	heliyon	heliyon	NOUN
easat-6543	302	34	,	,	PUNCT
easat-6543	302	35	vol	vol	NOUN
easat-6543	302	36	.	.	PROPN
easat-6543	302	37	8	8	NUM
easat-6543	302	38	,	,	PUNCT
easat-6543	302	39	no	no	INTJ
easat-6543	302	40	.	.	NOUN
easat-6543	302	41	12	12	NUM
easat-6543	302	42	,	,	PUNCT
easat-6543	302	43	p.	p.	NOUN
easat-6543	302	44	e12532	e12532	NOUN
easat-6543	302	45	,	,	PUNCT
easat-6543	302	46	2022	2022	NUM
easat-6543	302	47	.	.	PUNCT
easat-6543	303	1	[	[	X
easat-6543	303	2	5	5	X
easat-6543	303	3	]	]	PUNCT
easat-6543	303	4	k.	k.	PROPN
easat-6543	303	5	das	das	PROPN
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easat-6543	303	7	a.	a.	PROPN
easat-6543	303	8	ara	ara	PROPN
easat-6543	303	9	,	,	PUNCT
easat-6543	303	10	"	"	PUNCT
easat-6543	303	11	growth	growth	NOUN
easat-6543	303	12	of	of	ADP
easat-6543	303	13	e	e	NOUN
easat-6543	303	14	-	-	NOUN
easat-6543	303	15	commerce	commerce	NOUN
easat-6543	303	16	in	in	ADP
easat-6543	303	17	india	india	PROPN
easat-6543	303	18	,	,	PUNCT
easat-6543	303	19	"	"	PUNCT
easat-6543	303	20	growth	growth	NOUN
easat-6543	303	21	,	,	PUNCT
easat-6543	303	22	vol	vol	NOUN
easat-6543	303	23	.	.	PROPN
easat-6543	303	24	2	2	NUM
easat-6543	303	25	,	,	PUNCT
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easat-6543	303	28	4	4	NUM
easat-6543	303	29	,	,	PUNCT
easat-6543	303	30	pp	pp	ADJ
easat-6543	303	31	.	.	PUNCT
easat-6543	304	1	126	126	NUM
easat-6543	304	2	-	-	SYM
easat-6543	304	3	132	132	NUM
easat-6543	304	4	,	,	PUNCT
easat-6543	304	5	2015	2015	NUM
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easat-6543	305	1	[	[	X
easat-6543	305	2	6	6	NUM
easat-6543	305	3	]	]	PUNCT
easat-6543	305	4	a.	a.	NOUN
easat-6543	305	5	kaushik	kaushik	PROPN
easat-6543	305	6	,	,	PUNCT
easat-6543	305	7	e.	e.	PROPN
easat-6543	305	8	kostaki	kostaki	PROPN
easat-6543	305	9	,	,	PUNCT
easat-6543	305	10	and	and	CCONJ
easat-6543	305	11	m.	m.	NOUN
easat-6543	305	12	kyriakopoulos	kyriakopoulo	NOUN
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easat-6543	305	14	"	"	PUNCT
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easat-6543	305	16	stigma	stigma	NOUN
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easat-6543	305	18	mental	mental	ADJ
easat-6543	305	19	illness	illness	NOUN
easat-6543	305	20	in	in	ADP
easat-6543	305	21	children	child	NOUN
easat-6543	305	22	and	and	CCONJ
easat-6543	305	23	adolescents	adolescent	NOUN
easat-6543	305	24	:	:	PUNCT
easat-6543	305	25	a	a	DET
easat-6543	305	26	systematic	systematic	ADJ
easat-6543	305	27	review	review	NOUN
easat-6543	305	28	,	,	PUNCT
easat-6543	305	29	"	"	PUNCT
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easat-6543	305	32	,	,	PUNCT
easat-6543	305	33	vol	vol	NOUN
easat-6543	305	34	.	.	PROPN
easat-6543	305	35	243	243	NUM
easat-6543	305	36	,	,	PUNCT
easat-6543	305	37	pp	pp	ADJ
easat-6543	305	38	.	.	PUNCT
easat-6543	306	1	469	469	NUM
easat-6543	306	2	-	-	NUM
easat-6543	306	3	494	494	NUM
easat-6543	306	4	,	,	PUNCT
easat-6543	306	5	2016	2016	NUM
easat-6543	306	6	.	.	PUNCT
easat-6543	307	1	[	[	X
easat-6543	307	2	7	7	X
easat-6543	307	3	]	]	X
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easat-6543	307	7	m.	m.	NOUN
easat-6543	307	8	m.	m.	NOUN
easat-6543	307	9	krishnaveni	krishnaveni	PROPN
easat-6543	307	10	,	,	PUNCT
easat-6543	307	11	"	"	PUNCT
easat-6543	307	12	influence	influence	NOUN
easat-6543	307	13	of	of	ADP
easat-6543	307	14	digital	digital	ADJ
easat-6543	307	15	marketing	marketing	NOUN
easat-6543	307	16	among	among	ADP
easat-6543	307	17	the	the	DET
easat-6543	307	18	rural	rural	ADJ
easat-6543	307	19	customers	customer	NOUN
easat-6543	307	20	–	–	PUNCT
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easat-6543	307	22	reference	reference	NOUN
easat-6543	307	23	to	to	ADP
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easat-6543	307	25	,	,	PUNCT
easat-6543	307	26	"	"	PUNCT
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easat-6543	307	28	of	of	ADP
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easat-6543	307	30	:	:	PUNCT
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easat-6543	307	34	vol	vol	NOUN
easat-6543	307	35	.	.	PROPN
easat-6543	307	36	23	23	NUM
easat-6543	307	37	,	,	PUNCT
easat-6543	307	38	no	no	INTJ
easat-6543	307	39	.	.	NOUN
easat-6543	307	40	3	3	NUM
easat-6543	307	41	,	,	PUNCT
easat-6543	307	42	pp	pp	ADJ
easat-6543	307	43	.	.	PUNCT
easat-6543	308	1	1	1	NUM
easat-6543	308	2	-	-	SYM
easat-6543	308	3	10	10	NUM
easat-6543	308	4	,	,	PUNCT
easat-6543	308	5	2020	2020	NUM
easat-6543	308	6	.	.	PUNCT
easat-6543	309	1	[	[	X
easat-6543	309	2	8	8	NUM
easat-6543	309	3	]	]	PUNCT
easat-6543	309	4	t.	t.	NOUN
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easat-6543	309	7	r.	r.	PROPN
easat-6543	309	8	king	king	PROPN
easat-6543	309	9	,	,	PUNCT
easat-6543	309	10	"	"	PUNCT
easat-6543	309	11	impact	impact	NOUN
easat-6543	309	12	of	of	ADP
easat-6543	309	13	digital	digital	ADJ
easat-6543	309	14	marketing	marketing	NOUN
easat-6543	309	15	on	on	ADP
easat-6543	309	16	the	the	DET
easat-6543	309	17	growth	growth	NOUN
easat-6543	309	18	of	of	ADP
easat-6543	309	19	consumerism	consumerism	NOUN
easat-6543	309	20	,	,	PUNCT
easat-6543	309	21	"	"	PUNCT
easat-6543	309	22	available	available	ADJ
easat-6543	309	23	at	at	ADP
easat-6543	309	24	ssrn	ssrn	NOUN
easat-6543	309	25	3344421	3344421	NUM
easat-6543	309	26	,	,	PUNCT
easat-6543	309	27	2019	2019	NUM
easat-6543	309	28	.	.	PUNCT
easat-6543	310	1	https://doi.org/10.2139/ssrn.3344421	https://doi.org/10.2139/ssrn.3344421	NOUN
easat-6543	311	1	[	[	X
easat-6543	311	2	9	9	NUM
easat-6543	311	3	]	]	PUNCT
easat-6543	311	4	a.	a.	NOUN
easat-6543	311	5	singhal	singhal	PROPN
easat-6543	311	6	,	,	PUNCT
easat-6543	311	7	y.-y	y.-y	PROPN
easat-6543	311	8	.	.	PUNCT
easat-6543	312	1	tien	tien	PROPN
easat-6543	312	2	,	,	PUNCT
easat-6543	312	3	and	and	CCONJ
easat-6543	312	4	r.	r.	PROPN
easat-6543	312	5	y.	y.	PROPN
easat-6543	312	6	hsia	hsia	PROPN
easat-6543	312	7	,	,	PUNCT
easat-6543	312	8	"	"	PUNCT
easat-6543	312	9	racial	racial	ADJ
easat-6543	312	10	-	-	PUNCT
easat-6543	312	11	ethnic	ethnic	ADJ
easat-6543	312	12	disparities	disparity	NOUN
easat-6543	312	13	in	in	ADP
easat-6543	312	14	opioid	opioid	ADJ
easat-6543	312	15	prescriptions	prescription	NOUN
easat-6543	312	16	at	at	ADP
easat-6543	312	17	emergency	emergency	NOUN
easat-6543	312	18	department	department	NOUN
easat-6543	312	19	visits	visit	NOUN
easat-6543	312	20	for	for	ADP
easat-6543	312	21	conditions	condition	NOUN
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easat-6543	312	24	with	with	ADP
easat-6543	312	25	prescription	prescription	NOUN
easat-6543	312	26	drug	drug	NOUN
easat-6543	312	27	abuse	abuse	NOUN
easat-6543	312	28	,	,	PUNCT
easat-6543	312	29	"	"	PUNCT
easat-6543	312	30	plos	plos	PROPN
easat-6543	312	31	one	one	NUM
easat-6543	312	32	,	,	PUNCT
easat-6543	312	33	vol	vol	NOUN
easat-6543	312	34	.	.	PROPN
easat-6543	312	35	11	11	NUM
easat-6543	312	36	,	,	PUNCT
easat-6543	312	37	no	no	INTJ
easat-6543	312	38	.	.	NOUN
easat-6543	312	39	8	8	NUM
easat-6543	312	40	,	,	PUNCT
easat-6543	312	41	p.	p.	NOUN
easat-6543	312	42	e0159224	e0159224	NOUN
easat-6543	312	43	,	,	PUNCT
easat-6543	312	44	2016	2016	NUM
easat-6543	312	45	.	.	PUNCT
easat-6543	313	1	[	[	X
easat-6543	313	2	10	10	NUM
easat-6543	313	3	]	]	PUNCT
easat-6543	313	4	p.	p.	NOUN
easat-6543	313	5	k.	k.	PROPN
easat-6543	314	1	kannan	kannan	PROPN
easat-6543	314	2	,	,	PUNCT
easat-6543	314	3	"	"	PUNCT
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easat-6543	314	5	marketing	marketing	NOUN
easat-6543	314	6	:	:	PUNCT
easat-6543	314	7	a	a	DET
easat-6543	314	8	framework	framework	NOUN
easat-6543	314	9	,	,	PUNCT
easat-6543	314	10	review	review	NOUN
easat-6543	314	11	and	and	CCONJ
easat-6543	314	12	research	research	NOUN
easat-6543	314	13	agenda	agenda	NOUN
easat-6543	314	14	,	,	PUNCT
easat-6543	314	15	"	"	PUNCT
easat-6543	314	16	international	international	ADJ
easat-6543	314	17	journal	journal	NOUN
easat-6543	314	18	of	of	ADP
easat-6543	314	19	research	research	NOUN
easat-6543	314	20	in	in	ADP
easat-6543	314	21	marketing	marketing	NOUN
easat-6543	314	22	,	,	PUNCT
easat-6543	314	23	vol	vol	NOUN
easat-6543	314	24	.	.	PROPN
easat-6543	315	1	34	34	NUM
easat-6543	315	2	,	,	PUNCT
easat-6543	315	3	no	no	INTJ
easat-6543	315	4	.	.	NOUN
easat-6543	315	5	1	1	NUM
easat-6543	315	6	,	,	PUNCT
easat-6543	315	7	pp	pp	ADJ
easat-6543	315	8	.	.	PUNCT
easat-6543	316	1	22	22	NUM
easat-6543	316	2	-	-	SYM
easat-6543	316	3	45	45	NUM
easat-6543	316	4	,	,	PUNCT
easat-6543	316	5	2017	2017	NUM
easat-6543	316	6	.	.	PUNCT
easat-6543	317	1	https://doi.org/10.1016/j.ijresmar.2016.11.006	https://doi.org/10.1016/j.ijresmar.2016.11.006	PROPN
easat-6543	318	1	[	[	X
easat-6543	318	2	11	11	NUM
easat-6543	318	3	]	]	PUNCT
easat-6543	318	4	s.	s.	PROPN
easat-6543	318	5	teixeira	teixeira	PROPN
easat-6543	318	6	et	et	PROPN
easat-6543	318	7	al	al	PROPN
easat-6543	318	8	.	.	PROPN
easat-6543	318	9	,	,	PUNCT
easat-6543	318	10	"	"	PUNCT
easat-6543	318	11	main	main	ADJ
easat-6543	318	12	factors	factor	NOUN
easat-6543	318	13	in	in	ADP
easat-6543	318	14	the	the	DET
easat-6543	318	15	adoption	adoption	NOUN
easat-6543	318	16	of	of	ADP
easat-6543	318	17	digital	digital	ADJ
easat-6543	318	18	marketing	marketing	NOUN
easat-6543	318	19	in	in	ADP
easat-6543	318	20	startups	startup	NOUN
easat-6543	318	21	an	an	DET
easat-6543	318	22	online	online	ADJ
easat-6543	318	23	focus	focus	NOUN
easat-6543	318	24	group	group	NOUN
easat-6543	318	25	analysis	analysis	NOUN
easat-6543	318	26	,	,	PUNCT
easat-6543	318	27	"	"	PUNCT
easat-6543	318	28	presented	present	VERB
easat-6543	318	29	at	at	ADP
easat-6543	318	30	the	the	DET
easat-6543	318	31	2018	2018	NUM
easat-6543	318	32	13th	13th	NOUN
easat-6543	318	33	iberian	iberian	ADJ
easat-6543	318	34	conference	conference	NOUN
easat-6543	318	35	on	on	ADP
easat-6543	318	36	information	information	NOUN
easat-6543	318	37	systems	system	NOUN
easat-6543	318	38	and	and	CCONJ
easat-6543	318	39	technologies	technology	NOUN
easat-6543	318	40	(	(	PUNCT
easat-6543	318	41	cisti	cisti	PROPN
easat-6543	318	42	)	)	PUNCT
easat-6543	318	43	,	,	PUNCT
easat-6543	318	44	ieee	ieee	NOUN
easat-6543	318	45	,	,	PUNCT
easat-6543	318	46	2018	2018	NUM
easat-6543	318	47	.	.	PUNCT
easat-6543	319	1	[	[	X
easat-6543	319	2	12	12	NUM
easat-6543	319	3	]	]	PUNCT
easat-6543	319	4	x.	x.	NOUN
easat-6543	319	5	ma	ma	PROPN
easat-6543	319	6	and	and	CCONJ
easat-6543	319	7	x.	x.	PROPN
easat-6543	319	8	gu	gu	PROPN
easat-6543	319	9	,	,	PUNCT
easat-6543	319	10	"	"	PUNCT
easat-6543	319	11	new	new	ADJ
easat-6543	319	12	marketing	marketing	NOUN
easat-6543	319	13	strategy	strategy	NOUN
easat-6543	319	14	model	model	NOUN
easat-6543	319	15	of	of	ADP
easat-6543	319	16	e	e	PROPN
easat-6543	319	17	-	-	NOUN
easat-6543	319	18	commerce	commerce	NOUN
easat-6543	319	19	enterprises	enterprise	NOUN
easat-6543	319	20	in	in	ADP
easat-6543	319	21	the	the	DET
easat-6543	319	22	era	era	NOUN
easat-6543	319	23	of	of	ADP
easat-6543	319	24	digital	digital	ADJ
easat-6543	319	25	economy	economy	NOUN
easat-6543	319	26	,	,	PUNCT
easat-6543	319	27	"	"	PUNCT
easat-6543	319	28	heliyon	heliyon	NOUN
easat-6543	319	29	,	,	PUNCT
easat-6543	319	30	vol	vol	NOUN
easat-6543	319	31	.	.	PROPN
easat-6543	319	32	10	10	NUM
easat-6543	319	33	,	,	PUNCT
easat-6543	319	34	no	no	INTJ
easat-6543	319	35	.	.	NOUN
easat-6543	319	36	8	8	NUM
easat-6543	319	37	,	,	PUNCT
easat-6543	319	38	pp	pp	ADJ
easat-6543	319	39	.	.	PUNCT
easat-6543	320	1	1	1	NUM
easat-6543	320	2	-	-	SYM
easat-6543	320	3	10	10	NUM
easat-6543	320	4	,	,	PUNCT
easat-6543	320	5	2024	2024	NUM
easat-6543	320	6	.	.	PUNCT
easat-6543	321	1	https://doi.org/10.1016/j.heliyon.2024.e12345	https://doi.org/10.1016/j.heliyon.2024.e12345	PROPN
easat-6543	322	1	[	[	X
easat-6543	322	2	13	13	NUM
easat-6543	322	3	]	]	PUNCT
easat-6543	322	4	r.	r.	PROPN
easat-6543	322	5	pillai	pillai	PROPN
easat-6543	322	6	,	,	PUNCT
easat-6543	322	7	n.	n.	NOUN
easat-6543	322	8	holla	holla	NOUN
easat-6543	322	9	,	,	PUNCT
easat-6543	322	10	and	and	CCONJ
easat-6543	322	11	d.	d.	PROPN
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easat-6543	322	13	,	,	PUNCT
easat-6543	322	14	"	"	PUNCT
easat-6543	322	15	a	a	DET
easat-6543	322	16	study	study	NOUN
easat-6543	322	17	on	on	ADP
easat-6543	322	18	digital	digital	ADJ
easat-6543	322	19	marketing	marketing	NOUN
easat-6543	322	20	and	and	CCONJ
easat-6543	322	21	its	its	PRON
easat-6543	322	22	impact	impact	NOUN
easat-6543	322	23	on	on	ADP
easat-6543	322	24	consumer	consumer	NOUN
easat-6543	322	25	behavior	behavior	NOUN
easat-6543	322	26	,	,	PUNCT
easat-6543	322	27	"	"	PUNCT
easat-6543	322	28	palarch	palarch	NOUN
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easat-6543	322	30	journal	journal	NOUN
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easat-6543	322	34	egypt	egypt	PROPN
easat-6543	322	35	/	/	SYM
easat-6543	322	36	egyptology	egyptology	NOUN
easat-6543	322	37	,	,	PUNCT
easat-6543	322	38	vol	vol	NOUN
easat-6543	322	39	.	.	PROPN
easat-6543	322	40	18	18	NUM
easat-6543	322	41	,	,	PUNCT
easat-6543	322	42	no	no	INTJ
easat-6543	322	43	.	.	NOUN
easat-6543	322	44	09	09	NUM
easat-6543	322	45	,	,	PUNCT
easat-6543	322	46	pp	pp	ADJ
easat-6543	322	47	.	.	PUNCT
easat-6543	322	48	78	78	NUM
easat-6543	322	49	-	-	SYM
easat-6543	322	50	85	85	NUM
easat-6543	322	51	,	,	PUNCT
easat-6543	322	52	2021	2021	NUM
easat-6543	322	53	.	.	PUNCT
easat-6543	323	1	[	[	X
easat-6543	323	2	14	14	NUM
easat-6543	323	3	]	]	PUNCT
easat-6543	323	4	m.	m.	NOUN
easat-6543	323	5	wasiq	wasiq	NOUN
easat-6543	323	6	,	,	PUNCT
easat-6543	323	7	n.	n.	PROPN
easat-6543	323	8	ahmad	ahmad	PROPN
easat-6543	323	9	,	,	PUNCT
easat-6543	323	10	and	and	CCONJ
easat-6543	323	11	m.	m.	PROPN
easat-6543	323	12	burney	burney	PROPN
easat-6543	323	13	,	,	PUNCT
easat-6543	323	14	"	"	PUNCT
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easat-6543	323	16	of	of	ADP
easat-6543	323	17	m	m	PROPN
easat-6543	323	18	-	-	PUNCT
easat-6543	323	19	commerce	commerce	NOUN
easat-6543	323	20	services	service	NOUN
easat-6543	323	21	in	in	ADP
easat-6543	323	22	india	india	PROPN
easat-6543	323	23	,	,	PUNCT
easat-6543	323	24	"	"	PUNCT
easat-6543	323	25	international	international	ADJ
easat-6543	323	26	journal	journal	NOUN
easat-6543	323	27	of	of	ADP
easat-6543	323	28	marketing	market	VERB
easat-6543	323	29	financial	financial	ADJ
easat-6543	323	30	management	management	NOUN
easat-6543	323	31	,	,	PUNCT
easat-6543	323	32	vol	vol	NOUN
easat-6543	323	33	.	.	PROPN
easat-6543	323	34	4	4	NUM
easat-6543	323	35	,	,	PUNCT
easat-6543	323	36	no	no	INTJ
easat-6543	323	37	.	.	NOUN
easat-6543	323	38	5	5	NUM
easat-6543	323	39	,	,	PUNCT
easat-6543	323	40	pp	pp	ADJ
easat-6543	323	41	.	.	PUNCT
easat-6543	324	1	1	1	NUM
easat-6543	324	2	-	-	SYM
easat-6543	324	3	10	10	NUM
easat-6543	324	4	,	,	PUNCT
easat-6543	324	5	2016	2016	NUM
easat-6543	324	6	.	.	PUNCT
easat-6543	325	1	[	[	X
easat-6543	325	2	15	15	NUM
easat-6543	325	3	]	]	X
easat-6543	325	4	g.	g.	PROPN
easat-6543	325	5	m.	m.	PROPN
easat-6543	325	6	fulgoni	fulgoni	PROPN
easat-6543	325	7	and	and	CCONJ
easat-6543	325	8	m.	m.	PROPN
easat-6543	325	9	p.	p.	PROPN
easat-6543	325	10	mörn	mörn	PROPN
easat-6543	325	11	,	,	PUNCT
easat-6543	325	12	"	"	PUNCT
easat-6543	325	13	whither	whither	NOUN
easat-6543	325	14	the	the	DET
easat-6543	325	15	click	click	NOUN
easat-6543	325	16	?	?	PUNCT
easat-6543	326	1	how	how	SCONJ
easat-6543	326	2	online	online	ADJ
easat-6543	326	3	advertising	advertising	NOUN
easat-6543	326	4	works	work	VERB
easat-6543	326	5	,	,	PUNCT
easat-6543	326	6	"	"	PUNCT
easat-6543	326	7	journal	journal	NOUN
easat-6543	326	8	of	of	ADP
easat-6543	326	9	advertising	advertising	NOUN
easat-6543	326	10	research	research	NOUN
easat-6543	326	11	,	,	PUNCT
easat-6543	326	12	vol	vol	NOUN
easat-6543	326	13	.	.	PROPN
easat-6543	326	14	49	49	NUM
easat-6543	326	15	,	,	PUNCT
easat-6543	326	16	no	no	INTJ
easat-6543	326	17	.	.	NOUN
easat-6543	326	18	2	2	NUM
easat-6543	326	19	,	,	PUNCT
easat-6543	326	20	pp	pp	ADJ
easat-6543	326	21	.	.	PUNCT
easat-6543	327	1	134	134	NUM
easat-6543	327	2	-	-	SYM
easat-6543	327	3	142	142	NUM
easat-6543	327	4	,	,	PUNCT
easat-6543	327	5	2009	2009	NUM
easat-6543	327	6	.	.	PUNCT
easat-6543	328	1	[	[	X
easat-6543	328	2	16	16	NUM
easat-6543	328	3	]	]	PUNCT
easat-6543	328	4	m.	m.	NOUN
easat-6543	328	5	t.	t.	PROPN
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easat-6543	328	7	and	and	CCONJ
easat-6543	328	8	a.	a.	NOUN
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easat-6543	328	10	,	,	PUNCT
easat-6543	328	11	"	"	PUNCT
easat-6543	328	12	the	the	DET
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easat-6543	328	14	of	of	ADP
easat-6543	328	15	digital	digital	ADJ
easat-6543	328	16	marketing	marketing	NOUN
easat-6543	328	17	in	in	ADP
easat-6543	328	18	business	business	NOUN
easat-6543	328	19	performance	performance	NOUN
easat-6543	328	20	with	with	ADP
easat-6543	328	21	the	the	DET
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easat-6543	328	26	factors	factor	NOUN
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easat-6543	328	28	smes	sme	NOUN
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easat-6543	328	30	uae	uae	PROPN
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easat-6543	328	32	"	"	PUNCT
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easat-6543	328	34	journal	journal	NOUN
easat-6543	328	35	of	of	ADP
easat-6543	328	36	innovation	innovation	NOUN
easat-6543	328	37	,	,	PUNCT
easat-6543	328	38	creativity	creativity	NOUN
easat-6543	328	39	and	and	CCONJ
easat-6543	328	40	change	change	NOUN
easat-6543	328	41	,	,	PUNCT
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easat-6543	328	43	.	.	PROPN
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easat-6543	328	45	,	,	PUNCT
easat-6543	328	46	no	no	INTJ
easat-6543	328	47	.	.	NOUN
easat-6543	328	48	3	3	NUM
easat-6543	328	49	,	,	PUNCT
easat-6543	328	50	pp	pp	ADJ
easat-6543	328	51	.	.	PUNCT
easat-6543	328	52	310	310	NUM
easat-6543	328	53	-	-	SYM
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easat-6543	328	55	,	,	PUNCT
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easat-6543	328	57	.	.	PUNCT
easat-6543	329	1	[	[	X
easat-6543	329	2	17	17	NUM
easat-6543	329	3	]	]	X
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easat-6543	329	8	h.	h.	PROPN
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easat-6543	329	10	,	,	PUNCT
easat-6543	329	11	"	"	PUNCT
easat-6543	329	12	the	the	DET
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easat-6543	329	17	channels	channel	NOUN
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easat-6543	329	37	,	,	PUNCT
easat-6543	329	38	pp	pp	ADJ
easat-6543	329	39	.	.	PUNCT
easat-6543	330	1	633	633	NUM
easat-6543	330	2	-	-	SYM
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easat-6543	330	4	,	,	PUNCT
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easat-6543	330	6	.	.	PUNCT
easat-6543	331	1	https://doi.org/10.1108/jsbed-05-2013-0073	https://doi.org/10.1108/jsbed-05-2013-0073	NOUN
easat-6543	331	2	[	[	X
easat-6543	331	3	18	18	NUM
easat-6543	331	4	]	]	X
easat-6543	331	5	d.	d.	PROPN
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easat-6543	331	8	d.	d.	PROPN
easat-6543	331	9	edmundson	edmundson	PROPN
easat-6543	331	10	-	-	PUNCT
easat-6543	331	11	bird	bird	NOUN
easat-6543	331	12	,	,	PUNCT
easat-6543	331	13	and	and	CCONJ
easat-6543	331	14	t.	t.	PROPN
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easat-6543	331	16	,	,	PUNCT
easat-6543	331	17	digital	digital	ADJ
easat-6543	331	18	business	business	NOUN
easat-6543	331	19	and	and	CCONJ
easat-6543	331	20	e	e	NOUN
easat-6543	331	21	-	-	NOUN
easat-6543	331	22	commerce	commerce	NOUN
easat-6543	331	23	management	management	NOUN
easat-6543	331	24	.	.	PUNCT
easat-6543	332	1	uk	uk	PROPN
easat-6543	332	2	:	:	PUNCT
easat-6543	332	3	pearson	pearson	PROPN
easat-6543	332	4	,	,	PUNCT
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easat-6543	332	6	.	.	PUNCT
easat-6543	333	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
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easat-6543	333	3	https://www.researchgate.net/publication/362837901_factors_affecting_the_growth_of_digital_marketing_in_india	https://www.researchgate.net/publication/362837901_factors_affecting_the_growth_of_digital_marketing_in_india	PROPN
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easat-6543	333	12	and	and	CCONJ
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easat-6543	333	14	issn	issn	PROPN
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easat-6543	333	17	-	-	SYM
easat-6543	333	18	8484	8484	NUM
easat-6543	333	19	vol	vol	NOUN
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easat-6543	333	22	,	,	PUNCT
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easat-6543	333	24	.	.	NOUN
easat-6543	333	25	4	4	NUM
easat-6543	333	26	:	:	SYM
easat-6543	333	27	2267	2267	NUM
easat-6543	333	28	-	-	SYM
easat-6543	333	29	2280	2280	NUM
easat-6543	333	30	,	,	PUNCT
easat-6543	333	31	2025	2025	NUM
easat-6543	333	32	doi	doi	NOUN
easat-6543	333	33	:	:	PUNCT
easat-6543	333	34	10.55214/25768484.v9i4.6543	10.55214/25768484.v9i4.6543	NUM
easat-6543	333	35	©	©	PROPN
easat-6543	333	36	2025	2025	NUM
easat-6543	333	37	by	by	ADP
easat-6543	333	38	the	the	DET
easat-6543	333	39	author	author	NOUN
easat-6543	333	40	;	;	PUNCT
easat-6543	333	41	licensee	licensee	PROPN
easat-6543	333	42	learning	learning	NOUN
easat-6543	333	43	gate	gate	NOUN
easat-6543	334	1	[	[	X
easat-6543	334	2	19	19	NUM
easat-6543	334	3	]	]	PUNCT
easat-6543	334	4	a.	a.	NOUN
easat-6543	334	5	bashar	bashar	PROPN
easat-6543	334	6	,	,	PUNCT
easat-6543	334	7	m.	m.	NOUN
easat-6543	334	8	wasiq	wasiq	PROPN
easat-6543	334	9	,	,	PUNCT
easat-6543	334	10	b.	b.	PROPN
easat-6543	334	11	nyagadza	nyagadza	PROPN
easat-6543	334	12	,	,	PUNCT
easat-6543	334	13	and	and	CCONJ
easat-6543	334	14	e.	e.	PROPN
easat-6543	334	15	t.	t.	PROPN
easat-6543	334	16	maziriri	maziriri	PROPN
easat-6543	334	17	,	,	PUNCT
easat-6543	334	18	"	"	PUNCT
easat-6543	334	19	emerging	emerge	VERB
easat-6543	334	20	trends	trend	NOUN
easat-6543	334	21	in	in	ADP
easat-6543	334	22	social	social	ADJ
easat-6543	334	23	media	medium	NOUN
easat-6543	334	24	marketing	marketing	NOUN
easat-6543	334	25	:	:	PUNCT
easat-6543	334	26	a	a	DET
easat-6543	334	27	retrospective	retrospective	ADJ
easat-6543	334	28	review	review	NOUN
easat-6543	334	29	using	use	VERB
easat-6543	334	30	data	datum	NOUN
easat-6543	334	31	mining	mining	NOUN
easat-6543	334	32	and	and	CCONJ
easat-6543	334	33	bibliometric	bibliometric	ADJ
easat-6543	334	34	analysis	analysis	NOUN
easat-6543	334	35	,	,	PUNCT
easat-6543	334	36	"	"	PUNCT
easat-6543	334	37	future	future	ADJ
easat-6543	334	38	business	business	NOUN
easat-6543	334	39	journal	journal	NOUN
easat-6543	334	40	,	,	PUNCT
easat-6543	334	41	vol	vol	NOUN
easat-6543	334	42	.	.	PROPN
easat-6543	334	43	10	10	NUM
easat-6543	334	44	,	,	PUNCT
easat-6543	334	45	no	no	INTJ
easat-6543	334	46	.	.	NOUN
easat-6543	334	47	1	1	NUM
easat-6543	334	48	,	,	PUNCT
easat-6543	334	49	pp	pp	ADJ
easat-6543	334	50	.	.	PUNCT
easat-6543	335	1	1	1	NUM
easat-6543	335	2	-	-	SYM
easat-6543	335	3	23	23	NUM
easat-6543	335	4	,	,	PUNCT
easat-6543	335	5	2024	2024	NUM
easat-6543	335	6	.	.	PUNCT
easat-6543	335	7	https://doi.org/10.1186/s43093-024-00308-6	https://doi.org/10.1186/s43093-024-00308-6	NOUN
easat-6543	336	1	[	[	X
easat-6543	336	2	20	20	NUM
easat-6543	336	3	]	]	PUNCT
easat-6543	336	4	t.	t.	PROPN
easat-6543	336	5	piñeiro	piñeiro	PROPN
easat-6543	336	6	-	-	PUNCT
easat-6543	336	7	otero	otero	PROPN
easat-6543	336	8	and	and	CCONJ
easat-6543	336	9	x.	x.	NOUN
easat-6543	336	10	martínez	martínez	PROPN
easat-6543	336	11	-	-	PUNCT
easat-6543	336	12	rolán	rolán	NOUN
easat-6543	336	13	,	,	PUNCT
easat-6543	336	14	"	"	PUNCT
easat-6543	336	15	understanding	understand	VERB
easat-6543	336	16	digital	digital	ADJ
easat-6543	336	17	marketing	marketing	NOUN
easat-6543	336	18	—	—	PUNCT
easat-6543	336	19	basics	basic	NOUN
easat-6543	336	20	and	and	CCONJ
easat-6543	336	21	actions	action	NOUN
easat-6543	336	22	,	,	PUNCT
easat-6543	336	23	"	"	PUNCT
easat-6543	336	24	mba	mba	NOUN
easat-6543	336	25	:	:	PUNCT
easat-6543	336	26	theory	theory	NOUN
easat-6543	336	27	and	and	CCONJ
easat-6543	336	28	application	application	NOUN
easat-6543	336	29	of	of	ADP
easat-6543	336	30	business	business	NOUN
easat-6543	336	31	and	and	CCONJ
easat-6543	336	32	management	management	NOUN
easat-6543	336	33	principles	principle	NOUN
easat-6543	336	34	,	,	PUNCT
easat-6543	336	35	pp	pp	ADV
easat-6543	336	36	.	.	PUNCT
easat-6543	337	1	37	37	NUM
easat-6543	337	2	-	-	SYM
easat-6543	337	3	74	74	NUM
easat-6543	337	4	,	,	PUNCT
easat-6543	337	5	2016	2016	NUM
easat-6543	337	6	.	.	PUNCT
easat-6543	338	1	https://doi.org/10.1007/978-3-319-28281-7_2	https://doi.org/10.1007/978-3-319-28281-7_2	X
easat-6543	339	1	[	[	X
easat-6543	339	2	21	21	NUM
easat-6543	339	3	]	]	X
easat-6543	339	4	b.	b.	PROPN
easat-6543	339	5	nez	nez	PROPN
easat-6543	339	6	,	,	PUNCT
easat-6543	339	7	the	the	DET
easat-6543	339	8	impact	impact	NOUN
easat-6543	339	9	of	of	ADP
easat-6543	339	10	digital	digital	ADJ
easat-6543	339	11	marketing	marketing	NOUN
easat-6543	339	12	on	on	ADP
easat-6543	339	13	consumer	consumer	NOUN
easat-6543	339	14	behavior	behavior	NOUN
easat-6543	339	15	.	.	PUNCT
easat-6543	340	1	new	new	PROPN
easat-6543	340	2	york	york	PROPN
easat-6543	340	3	:	:	PUNCT
easat-6543	340	4	researchgate	researchgate	NOUN
easat-6543	340	5	publishing	publishing	NOUN
easat-6543	340	6	,	,	PUNCT
easat-6543	340	7	2019	2019	NUM
easat-6543	340	8	.	.	PUNCT
easat-6543	341	1	[	[	X
easat-6543	341	2	22	22	NUM
easat-6543	341	3	]	]	PUNCT
easat-6543	341	4	m.	m.	NOUN
easat-6543	341	5	c.	c.	PROPN
easat-6543	341	6	bermeo	bermeo	PROPN
easat-6543	341	7	-	-	PUNCT
easat-6543	341	8	giraldo	giraldo	NOUN
easat-6543	341	9	,	,	PUNCT
easat-6543	341	10	a.	a.	PROPN
easat-6543	341	11	valencia	valencia	PROPN
easat-6543	341	12	-	-	PUNCT
easat-6543	341	13	arias	arias	PROPN
easat-6543	341	14	,	,	PUNCT
easat-6543	341	15	j.	j.	PROPN
easat-6543	341	16	d.	d.	PROPN
easat-6543	341	17	ramos	ramos	PROPN
easat-6543	341	18	de	de	PROPN
easat-6543	341	19	rosas	rosas	PROPN
easat-6543	341	20	,	,	PUNCT
easat-6543	341	21	m.	m.	NOUN
easat-6543	341	22	benjumea	benjumea	NOUN
easat-6543	341	23	-	-	PUNCT
easat-6543	341	24	arias	aria	NOUN
easat-6543	341	25	,	,	PUNCT
easat-6543	341	26	and	and	CCONJ
easat-6543	341	27	j.	j.	PROPN
easat-6543	341	28	a.	a.	PROPN
easat-6543	341	29	villanueva	villanueva	PROPN
easat-6543	341	30	calderón	calderón	PROPN
easat-6543	341	31	,	,	PUNCT
easat-6543	341	32	"	"	PUNCT
easat-6543	341	33	factors	factor	NOUN
easat-6543	341	34	influencing	influence	VERB
easat-6543	341	35	the	the	DET
easat-6543	341	36	use	use	NOUN
easat-6543	341	37	of	of	ADP
easat-6543	341	38	digital	digital	ADJ
easat-6543	341	39	marketing	marketing	NOUN
easat-6543	341	40	by	by	ADP
easat-6543	341	41	small	small	ADJ
easat-6543	341	42	and	and	CCONJ
easat-6543	341	43	medium	medium	ADJ
easat-6543	341	44	-	-	PUNCT
easat-6543	341	45	sized	sized	ADJ
easat-6543	341	46	enterprises	enterprise	NOUN
easat-6543	341	47	during	during	ADP
easat-6543	341	48	covid-19	covid-19	PROPN
easat-6543	341	49	,	,	PUNCT
easat-6543	341	50	"	"	PUNCT
easat-6543	341	51	informatics	informatic	NOUN
easat-6543	341	52	,	,	PUNCT
easat-6543	341	53	vol	vol	NOUN
easat-6543	341	54	.	.	PROPN
easat-6543	341	55	9	9	NUM
easat-6543	341	56	,	,	PUNCT
easat-6543	341	57	no	no	INTJ
easat-6543	341	58	.	.	NOUN
easat-6543	341	59	4	4	NUM
easat-6543	341	60	,	,	PUNCT
easat-6543	341	61	p.	p.	NOUN
easat-6543	341	62	86	86	NUM
easat-6543	341	63	,	,	PUNCT
easat-6543	341	64	2022	2022	NUM
easat-6543	341	65	.	.	PUNCT
easat-6543	342	1	https://doi.org/10.3390/informatics9040086	https://doi.org/10.3390/informatics9040086	NOUN
easat-6543	343	1	[	[	X
easat-6543	343	2	23	23	NUM
easat-6543	343	3	]	]	PUNCT
easat-6543	343	4	a.	a.	NOUN
easat-6543	343	5	n.	n.	PROPN
easat-6543	343	6	sharma	sharma	PROPN
easat-6543	343	7	,	,	PUNCT
easat-6543	343	8	"	"	PUNCT
easat-6543	343	9	bridging	bridge	VERB
easat-6543	343	10	the	the	DET
easat-6543	343	11	gap	gap	NOUN
easat-6543	343	12	:	:	PUNCT
easat-6543	343	13	integrating	integrate	VERB
easat-6543	343	14	traditional	traditional	ADJ
easat-6543	343	15	and	and	CCONJ
easat-6543	343	16	digital	digital	ADJ
easat-6543	343	17	marketing	marketing	NOUN
easat-6543	343	18	for	for	ADP
easat-6543	343	19	effective	effective	ADJ
easat-6543	343	20	educational	educational	ADJ
easat-6543	343	21	outreach	outreach	NOUN
easat-6543	343	22	,	,	PUNCT
easat-6543	343	23	"	"	PUNCT
easat-6543	343	24	international	international	ADJ
easat-6543	343	25	journal	journal	NOUN
easat-6543	343	26	of	of	ADP
easat-6543	343	27	law	law	PROPN
easat-6543	343	28	management	management	NOUN
easat-6543	343	29	&	&	CCONJ
easat-6543	343	30	humanities	humanities	PROPN
easat-6543	343	31	,	,	PUNCT
easat-6543	343	32	vol	vol	NOUN
easat-6543	343	33	.	.	PROPN
easat-6543	343	34	7	7	NUM
easat-6543	343	35	,	,	PUNCT
easat-6543	343	36	no	no	INTJ
easat-6543	343	37	.	.	NOUN
easat-6543	343	38	4	4	NUM
easat-6543	343	39	,	,	PUNCT
easat-6543	343	40	p.	p.	NOUN
easat-6543	343	41	2250	2250	NUM
easat-6543	343	42	,	,	PUNCT
easat-6543	343	43	2024	2024	NUM
easat-6543	343	44	.	.	PUNCT
easat-6543	344	1	[	[	X
easat-6543	344	2	24	24	NUM
easat-6543	344	3	]	]	PUNCT
easat-6543	344	4	r.	r.	PROPN
easat-6543	344	5	torres	torres	PROPN
easat-6543	344	6	,	,	PUNCT
easat-6543	344	7	j.	j.	PROPN
easat-6543	344	8	rivera	rivera	PROPN
easat-6543	344	9	,	,	PUNCT
easat-6543	344	10	r.	r.	PROPN
easat-6543	344	11	cabarcas	cabarcas	PROPN
easat-6543	344	12	,	,	PUNCT
easat-6543	344	13	and	and	CCONJ
easat-6543	344	14	y.	y.	PROPN
easat-6543	344	15	castro	castro	PROPN
easat-6543	344	16	,	,	PUNCT
easat-6543	344	17	"	"	PUNCT
easat-6543	344	18	the	the	DET
easat-6543	344	19	effectiveness	effectiveness	NOUN
easat-6543	344	20	of	of	ADP
easat-6543	344	21	using	use	VERB
easat-6543	344	22	digital	digital	ADJ
easat-6543	344	23	marketing	marketing	NOUN
easat-6543	344	24	as	as	ADP
easat-6543	344	25	a	a	DET
easat-6543	344	26	strategy	strategy	NOUN
easat-6543	344	27	for	for	ADP
easat-6543	344	28	positioning	position	VERB
easat-6543	344	29	smes	sme	NOUN
easat-6543	344	30	in	in	ADP
easat-6543	344	31	the	the	DET
easat-6543	344	32	commerce	commerce	NOUN
easat-6543	344	33	sector	sector	NOUN
easat-6543	344	34	in	in	ADP
easat-6543	344	35	the	the	DET
easat-6543	344	36	city	city	NOUN
easat-6543	344	37	of	of	ADP
easat-6543	344	38	barranquilla	barranquilla	NOUN
easat-6543	344	39	,	,	PUNCT
easat-6543	344	40	"	"	PUNCT
easat-6543	344	41	research	research	NOUN
easat-6543	344	42	and	and	CCONJ
easat-6543	344	43	development	development	NOUN
easat-6543	344	44	in	in	ADP
easat-6543	344	45	ict	ict	PROPN
easat-6543	344	46	,	,	PUNCT
easat-6543	344	47	vol	vol	NOUN
easat-6543	344	48	.	.	PROPN
easat-6543	344	49	8	8	NUM
easat-6543	344	50	,	,	PUNCT
easat-6543	344	51	no	no	INTJ
easat-6543	344	52	.	.	NOUN
easat-6543	344	53	2	2	NUM
easat-6543	344	54	,	,	PUNCT
easat-6543	344	55	pp	pp	ADJ
easat-6543	344	56	.	.	PUNCT
easat-6543	345	1	3	3	NUM
easat-6543	345	2	-	-	SYM
easat-6543	345	3	5	5	NUM
easat-6543	345	4	,	,	PUNCT
easat-6543	345	5	2017	2017	NUM
easat-6543	345	6	.	.	PUNCT
easat-6543	346	1	[	[	X
easat-6543	346	2	25	25	NUM
easat-6543	346	3	]	]	PUNCT
easat-6543	346	4	b.	b.	PROPN
easat-6543	346	5	zhu	zhu	PROPN
easat-6543	346	6	,	,	PUNCT
easat-6543	346	7	"	"	PUNCT
easat-6543	346	8	exploration	exploration	NOUN
easat-6543	346	9	of	of	ADP
easat-6543	346	10	precision	precision	NOUN
easat-6543	346	11	marketing	marketing	NOUN
easat-6543	346	12	in	in	ADP
easat-6543	346	13	traditional	traditional	ADJ
easat-6543	346	14	retail	retail	ADJ
easat-6543	346	15	industry	industry	NOUN
easat-6543	346	16	based	base	VERB
easat-6543	346	17	on	on	ADP
easat-6543	346	18	big	big	ADJ
easat-6543	346	19	data	datum	NOUN
easat-6543	346	20	,	,	PUNCT
easat-6543	346	21	"	"	PUNCT
easat-6543	346	22	management	management	NOUN
easat-6543	346	23	observation	observation	NOUN
easat-6543	346	24	,	,	PUNCT
easat-6543	346	25	vol	vol	NOUN
easat-6543	346	26	.	.	PROPN
easat-6543	346	27	18	18	NUM
easat-6543	346	28	,	,	PUNCT
easat-6543	346	29	pp	pp	ADJ
easat-6543	346	30	.	.	PUNCT
easat-6543	347	1	24	24	NUM
easat-6543	347	2	-	-	SYM
easat-6543	347	3	30	30	NUM
easat-6543	347	4	,	,	PUNCT
easat-6543	347	5	2018	2018	NUM
easat-6543	347	6	.	.	PUNCT
easat-6543	348	1	[	[	X
easat-6543	348	2	26	26	NUM
easat-6543	348	3	]	]	X
easat-6543	348	4	n.	n.	NOUN
easat-6543	348	5	somalo	somalo	NOUN
easat-6543	348	6	,	,	PUNCT
easat-6543	348	7	digital	digital	ADJ
easat-6543	348	8	marketing	marketing	NOUN
easat-6543	348	9	that	that	PRON
easat-6543	348	10	works	work	VERB
easat-6543	348	11	.	.	PUNCT
easat-6543	349	1	spain	spain	PROPN
easat-6543	349	2	:	:	PUNCT
easat-6543	349	3	almuzara	almuzara	PROPN
easat-6543	349	4	editorial	editorial	NOUN
easat-6543	349	5	,	,	PUNCT
easat-6543	349	6	2017	2017	NUM
easat-6543	349	7	.	.	PUNCT
easat-6543	350	1	[	[	X
easat-6543	350	2	27	27	NUM
easat-6543	350	3	]	]	PUNCT
easat-6543	350	4	a.	a.	NOUN
easat-6543	350	5	p.	p.	PROPN
easat-6543	350	6	setiaboedi	setiaboedi	PROPN
easat-6543	350	7	,	,	PUNCT
easat-6543	350	8	h.	h.	PROPN
easat-6543	350	9	sari	sari	PROPN
easat-6543	350	10	,	,	PUNCT
easat-6543	350	11	and	and	CCONJ
easat-6543	350	12	b.	b.	PROPN
easat-6543	350	13	prihartono	prihartono	PROPN
easat-6543	350	14	,	,	PUNCT
easat-6543	350	15	"	"	PUNCT
easat-6543	350	16	conceptual	conceptual	ADJ
easat-6543	350	17	model	model	NOUN
easat-6543	350	18	for	for	ADP
easat-6543	350	19	online	online	ADJ
easat-6543	350	20	marketing	marketing	NOUN
easat-6543	350	21	strategy	strategy	NOUN
easat-6543	350	22	to	to	ADP
easat-6543	350	23	success	success	NOUN
easat-6543	350	24	in	in	ADP
easat-6543	350	25	the	the	DET
easat-6543	350	26	survival	survival	NOUN
easat-6543	350	27	phase	phase	NOUN
easat-6543	350	28	of	of	ADP
easat-6543	350	29	small	small	ADJ
easat-6543	350	30	firms	firm	NOUN
easat-6543	350	31	,	,	PUNCT
easat-6543	350	32	"	"	PUNCT
easat-6543	350	33	in	in	ADP
easat-6543	350	34	proceedings	proceeding	NOUN
easat-6543	350	35	of	of	ADP
easat-6543	350	36	the	the	DET
easat-6543	350	37	international	international	ADJ
easat-6543	350	38	cinference	cinference	NOUN
easat-6543	350	39	on	on	ADP
easat-6543	350	40	industrial	industrial	ADJ
easat-6543	350	41	engineering	engineering	NOUN
easat-6543	350	42	and	and	CCONJ
easat-6543	350	43	operations	operation	NOUN
easat-6543	350	44	management	management	NOUN
easat-6543	350	45	,	,	PUNCT
easat-6543	350	46	2018	2018	NUM
easat-6543	350	47	.	.	PUNCT
easat-6543	351	1	[	[	X
easat-6543	351	2	28	28	NUM
easat-6543	351	3	]	]	X
easat-6543	351	4	s.	s.	PROPN
easat-6543	351	5	debbarma	debbarma	PROPN
easat-6543	351	6	and	and	CCONJ
easat-6543	351	7	g.	g.	PROPN
easat-6543	351	8	nandi	nandi	PROPN
easat-6543	351	9	,	,	PUNCT
easat-6543	351	10	"	"	PUNCT
easat-6543	351	11	promoting	promote	VERB
easat-6543	351	12	e	e	NOUN
easat-6543	351	13	-	-	NOUN
easat-6543	351	14	commerce	commerce	NOUN
easat-6543	351	15	in	in	ADP
easat-6543	351	16	india	india	PROPN
easat-6543	351	17	:	:	PUNCT
easat-6543	351	18	main	main	ADJ
easat-6543	351	19	issues	issue	NOUN
easat-6543	351	20	and	and	CCONJ
easat-6543	351	21	challenges	challenge	NOUN
easat-6543	351	22	,	,	PUNCT
easat-6543	351	23	"	"	PUNCT
easat-6543	351	24	international	international	ADJ
easat-6543	351	25	journal	journal	NOUN
easat-6543	351	26	of	of	ADP
easat-6543	351	27	computer	computer	NOUN
easat-6543	351	28	science	science	NOUN
easat-6543	351	29	and	and	CCONJ
easat-6543	351	30	information	information	NOUN
easat-6543	351	31	technologies	technology	NOUN
easat-6543	351	32	,	,	PUNCT
easat-6543	351	33	vol	vol	NOUN
easat-6543	351	34	.	.	PROPN
easat-6543	351	35	5	5	NUM
easat-6543	351	36	,	,	PUNCT
easat-6543	351	37	no	no	INTJ
easat-6543	351	38	.	.	NOUN
easat-6543	351	39	6	6	NUM
easat-6543	351	40	,	,	PUNCT
easat-6543	351	41	pp	pp	ADJ
easat-6543	351	42	.	.	PUNCT
easat-6543	352	1	7371	7371	NUM
easat-6543	352	2	-	-	SYM
easat-6543	352	3	7375	7375	NUM
easat-6543	352	4	.	.	PUNCT
easat-6543	353	1	,	,	PUNCT
easat-6543	354	1	2014	2014	NUM
easat-6543	354	2	.	.	PUNCT
easat-6543	355	1	[	[	X
easat-6543	355	2	29	29	NUM
easat-6543	355	3	]	]	PUNCT
easat-6543	355	4	s.	s.	PROPN
easat-6543	355	5	gono	gono	PROPN
easat-6543	355	6	,	,	PUNCT
easat-6543	355	7	g.	g.	PROPN
easat-6543	355	8	harindranath	harindranath	PROPN
easat-6543	355	9	,	,	PUNCT
easat-6543	355	10	and	and	CCONJ
easat-6543	355	11	g.	g.	PROPN
easat-6543	355	12	b.	b.	PROPN
easat-6543	355	13	özcan	özcan	PROPN
easat-6543	355	14	,	,	PUNCT
easat-6543	355	15	"	"	PUNCT
easat-6543	355	16	the	the	DET
easat-6543	355	17	adoption	adoption	NOUN
easat-6543	355	18	and	and	CCONJ
easat-6543	355	19	impact	impact	NOUN
easat-6543	355	20	of	of	ADP
easat-6543	355	21	ict	ict	PROPN
easat-6543	355	22	in	in	ADP
easat-6543	355	23	south	south	ADJ
easat-6543	355	24	african	african	ADJ
easat-6543	355	25	smes	sme	NOUN
easat-6543	355	26	,	,	PUNCT
easat-6543	355	27	"	"	PUNCT
easat-6543	355	28	strategic	strategic	ADJ
easat-6543	355	29	change	change	NOUN
easat-6543	355	30	,	,	PUNCT
easat-6543	355	31	vol	vol	NOUN
easat-6543	355	32	.	.	PROPN
easat-6543	355	33	25	25	NUM
easat-6543	355	34	,	,	PUNCT
easat-6543	355	35	no	no	INTJ
easat-6543	355	36	.	.	NOUN
easat-6543	355	37	6	6	NUM
easat-6543	355	38	,	,	PUNCT
easat-6543	355	39	pp	pp	ADJ
easat-6543	355	40	.	.	PUNCT
easat-6543	356	1	717	717	NUM
easat-6543	356	2	-	-	SYM
easat-6543	356	3	734	734	NUM
easat-6543	356	4	,	,	PUNCT
easat-6543	356	5	2016	2016	NUM
easat-6543	356	6	.	.	PUNCT
easat-6543	357	1	https://doi.org/10.1002/jsc.2103	https://doi.org/10.1002/jsc.2103	PROPN
easat-6543	358	1	[	[	X
easat-6543	358	2	30	30	NUM
easat-6543	358	3	]	]	X
easat-6543	358	4	r.	r.	PROPN
easat-6543	358	5	m.	m.	PROPN
easat-6543	358	6	dobrescu	dobrescu	PROPN
easat-6543	358	7	,	,	PUNCT
easat-6543	358	8	c.	c.	PROPN
easat-6543	358	9	p.	p.	PROPN
easat-6543	358	10	simion	simion	PROPN
easat-6543	358	11	,	,	PUNCT
easat-6543	358	12	i.	i.	PROPN
easat-6543	358	13	grecu	grecu	PROPN
easat-6543	358	14	,	,	PUNCT
easat-6543	358	15	and	and	CCONJ
easat-6543	358	16	c.	c.	PROPN
easat-6543	358	17	a.	a.	PROPN
easat-6543	358	18	popescu	popescu	PROPN
easat-6543	358	19	,	,	PUNCT
easat-6543	358	20	"	"	PUNCT
easat-6543	358	21	study	study	NOUN
easat-6543	358	22	on	on	ADP
easat-6543	358	23	the	the	DET
easat-6543	358	24	degree	degree	NOUN
easat-6543	358	25	of	of	ADP
easat-6543	358	26	use	use	NOUN
easat-6543	358	27	and	and	CCONJ
easat-6543	358	28	knowledge	knowledge	NOUN
easat-6543	358	29	of	of	ADP
easat-6543	358	30	digital	digital	ADJ
easat-6543	358	31	marketing	marketing	NOUN
easat-6543	358	32	elements	element	NOUN
easat-6543	358	33	in	in	ADP
easat-6543	358	34	romanian	romanian	ADJ
easat-6543	358	35	small	small	ADJ
easat-6543	358	36	and	and	CCONJ
easat-6543	358	37	medium	medium	ADJ
easat-6543	358	38	enterprises	enterprise	NOUN
easat-6543	358	39	,	,	PUNCT
easat-6543	358	40	"	"	PUNCT
easat-6543	358	41	presented	present	VERB
easat-6543	358	42	at	at	ADP
easat-6543	358	43	the	the	DET
easat-6543	358	44	matec	matec	ADJ
easat-6543	358	45	web	web	NOUN
easat-6543	358	46	of	of	ADP
easat-6543	358	47	conferences	conference	NOUN
easat-6543	358	48	,	,	PUNCT
easat-6543	358	49	edp	edp	NOUN
easat-6543	358	50	sciences	science	NOUN
easat-6543	358	51	,	,	PUNCT
easat-6543	358	52	2018	2018	NUM
easat-6543	358	53	.	.	PUNCT
easat-6543	359	1	[	[	X
easat-6543	359	2	31	31	NUM
easat-6543	359	3	]	]	PUNCT
easat-6543	359	4	k.	k.	PROPN
easat-6543	359	5	bizhanova	bizhanova	PROPN
easat-6543	359	6	,	,	PUNCT
easat-6543	359	7	a.	a.	NOUN
easat-6543	359	8	mamyrbekov	mamyrbekov	PROPN
easat-6543	359	9	,	,	PUNCT
easat-6543	359	10	i.	i.	PROPN
easat-6543	359	11	umarov	umarov	PROPN
easat-6543	359	12	,	,	PUNCT
easat-6543	359	13	a.	a.	NOUN
easat-6543	359	14	orazymbetova	orazymbetova	PROPN
easat-6543	359	15	,	,	PUNCT
easat-6543	359	16	and	and	CCONJ
easat-6543	359	17	a.	a.	PROPN
easat-6543	359	18	khairullaeva	khairullaeva	PROPN
easat-6543	359	19	,	,	PUNCT
easat-6543	359	20	"	"	PUNCT
easat-6543	359	21	impact	impact	NOUN
easat-6543	359	22	of	of	ADP
easat-6543	359	23	digital	digital	ADJ
easat-6543	359	24	marketing	marketing	NOUN
easat-6543	359	25	development	development	NOUN
easat-6543	359	26	on	on	ADP
easat-6543	359	27	entrepreneurship	entrepreneurship	NOUN
easat-6543	359	28	,	,	PUNCT
easat-6543	359	29	"	"	PUNCT
easat-6543	359	30	presented	present	VERB
easat-6543	359	31	at	at	ADP
easat-6543	359	32	the	the	DET
easat-6543	359	33	e3s	e3s	PROPN
easat-6543	359	34	web	web	NOUN
easat-6543	359	35	of	of	ADP
easat-6543	359	36	conferences	conference	NOUN
easat-6543	359	37	,	,	PUNCT
easat-6543	359	38	edp	edp	NOUN
easat-6543	359	39	sciences	sciences	PROPN
easat-6543	359	40	,	,	PUNCT
easat-6543	359	41	2019	2019	NUM
easat-6543	359	42	.	.	PUNCT
easat-6543	360	1	[	[	X
easat-6543	360	2	32	32	NUM
easat-6543	360	3	]	]	X
easat-6543	360	4	n.	n.	NOUN
easat-6543	360	5	monga	monga	PROPN
easat-6543	360	6	,	,	PUNCT
easat-6543	360	7	d.	d.	PROPN
easat-6543	360	8	pandey	pandey	PROPN
easat-6543	360	9	,	,	PUNCT
easat-6543	360	10	and	and	CCONJ
easat-6543	360	11	k.	k.	PROPN
easat-6543	360	12	bhalla	bhalla	PROPN
easat-6543	360	13	,	,	PUNCT
easat-6543	360	14	"	"	PUNCT
easat-6543	360	15	managing	manage	VERB
easat-6543	360	16	e	e	PROPN
easat-6543	360	17	-	-	NOUN
easat-6543	360	18	commerce	commerce	NOUN
easat-6543	360	19	industry	industry	NOUN
easat-6543	360	20	in	in	ADP
easat-6543	360	21	india	india	PROPN
easat-6543	360	22	,	,	PUNCT
easat-6543	360	23	"	"	PUNCT
easat-6543	360	24	international	international	ADJ
easat-6543	360	25	journal	journal	NOUN
easat-6543	360	26	of	of	ADP
easat-6543	360	27	advanced	advanced	ADJ
easat-6543	360	28	research	research	NOUN
easat-6543	360	29	in	in	ADP
easat-6543	360	30	management	management	NOUN
easat-6543	360	31	and	and	CCONJ
easat-6543	360	32	social	social	ADJ
easat-6543	360	33	sciences	science	NOUN
easat-6543	360	34	,	,	PUNCT
easat-6543	360	35	vol	vol	NOUN
easat-6543	360	36	.	.	PROPN
easat-6543	360	37	4	4	NUM
easat-6543	360	38	,	,	PUNCT
easat-6543	360	39	no	no	INTJ
easat-6543	360	40	.	.	NOUN
easat-6543	360	41	4	4	NUM
easat-6543	360	42	,	,	PUNCT
easat-6543	360	43	pp	pp	ADJ
easat-6543	360	44	.	.	PUNCT
easat-6543	361	1	71	71	NUM
easat-6543	361	2	-	-	SYM
easat-6543	361	3	83	83	NUM
easat-6543	361	4	,	,	PUNCT
easat-6543	361	5	2015	2015	NUM
easat-6543	361	6	.	.	PUNCT
easat-6543	362	1	[	[	X
easat-6543	362	2	33	33	NUM
easat-6543	362	3	]	]	PUNCT
easat-6543	362	4	m.	m.	NOUN
easat-6543	362	5	dudhela	dudhela	PROPN
easat-6543	362	6	and	and	CCONJ
easat-6543	362	7	h.	h.	PROPN
easat-6543	362	8	chaurasiya	chaurasiya	PROPN
easat-6543	362	9	,	,	PUNCT
easat-6543	362	10	"	"	PUNCT
easat-6543	362	11	a	a	DET
easat-6543	362	12	study	study	NOUN
easat-6543	362	13	of	of	ADP
easat-6543	362	14	content	content	NOUN
easat-6543	362	15	marketing	marketing	NOUN
easat-6543	362	16	strategy	strategy	NOUN
easat-6543	362	17	in	in	ADP
easat-6543	362	18	e	e	NOUN
easat-6543	362	19	-	-	NOUN
easat-6543	362	20	commerce	commerce	NOUN
easat-6543	362	21	with	with	ADP
easat-6543	362	22	respect	respect	NOUN
easat-6543	362	23	to	to	ADP
easat-6543	362	24	b2c	b2c	NOUN
easat-6543	362	25	,	,	PUNCT
easat-6543	362	26	"	"	PUNCT
easat-6543	362	27	international	international	ADJ
easat-6543	362	28	journal	journal	NOUN
easat-6543	362	29	of	of	ADP
easat-6543	362	30	creative	creative	ADJ
easat-6543	362	31	research	research	NOUN
easat-6543	362	32	thoughts	thought	NOUN
easat-6543	362	33	,	,	PUNCT
easat-6543	362	34	vol	vol	NOUN
easat-6543	362	35	.	.	PROPN
easat-6543	362	36	8	8	NUM
easat-6543	362	37	,	,	PUNCT
easat-6543	362	38	no	no	INTJ
easat-6543	362	39	.	.	NOUN
easat-6543	362	40	10	10	NUM
easat-6543	362	41	,	,	PUNCT
easat-6543	362	42	pp	pp	ADJ
easat-6543	362	43	.	.	PUNCT
easat-6543	362	44	2715	2715	NUM
easat-6543	362	45	-	-	SYM
easat-6543	362	46	2730	2730	NUM
easat-6543	362	47	,	,	PUNCT
easat-6543	362	48	2020	2020	NUM
easat-6543	362	49	.	.	PUNCT
easat-6543	363	1	[	[	X
easat-6543	363	2	34	34	NUM
easat-6543	363	3	]	]	PUNCT
easat-6543	363	4	b.	b.	PROPN
easat-6543	363	5	singla	singla	PROPN
easat-6543	363	6	and	and	CCONJ
easat-6543	363	7	p.	p.	PROPN
easat-6543	363	8	kumar	kumar	PROPN
easat-6543	363	9	,	,	PUNCT
easat-6543	363	10	"	"	PUNCT
easat-6543	363	11	attracting	attract	VERB
easat-6543	363	12	indian	indian	ADJ
easat-6543	363	13	“	"	PUNCT
easat-6543	363	14	online	online	ADJ
easat-6543	363	15	consumers	consumer	NOUN
easat-6543	363	16	”	"	PUNCT
easat-6543	363	17	:	:	PUNCT
easat-6543	363	18	a	a	DET
easat-6543	363	19	smart	smart	ADJ
easat-6543	363	20	marketing	marketing	NOUN
easat-6543	363	21	tool	tool	NOUN
easat-6543	363	22	of	of	ADP
easat-6543	363	23	e	e	NOUN
easat-6543	363	24	-	-	NOUN
easat-6543	363	25	commerce	commerce	NOUN
easat-6543	363	26	,	,	PUNCT
easat-6543	363	27	"	"	PUNCT
easat-6543	363	28	international	international	ADJ
easat-6543	363	29	journal	journal	NOUN
easat-6543	363	30	of	of	ADP
easat-6543	363	31	research	research	NOUN
easat-6543	363	32	in	in	ADP
easat-6543	363	33	it	it	PRON
easat-6543	363	34	,	,	PUNCT
easat-6543	363	35	management	management	NOUN
easat-6543	363	36	and	and	CCONJ
easat-6543	363	37	engineering	engineering	NOUN
easat-6543	363	38	,	,	PUNCT
easat-6543	363	39	vol	vol	NOUN
easat-6543	363	40	.	.	PROPN
easat-6543	363	41	1	1	NUM
easat-6543	363	42	,	,	PUNCT
easat-6543	363	43	no	no	INTJ
easat-6543	363	44	.	.	NOUN
easat-6543	363	45	4	4	NUM
easat-6543	363	46	,	,	PUNCT
easat-6543	363	47	pp	pp	ADJ
easat-6543	363	48	.	.	PUNCT
easat-6543	364	1	1	1	NUM
easat-6543	364	2	-	-	SYM
easat-6543	364	3	14	14	NUM
easat-6543	364	4	,	,	PUNCT
easat-6543	364	5	2012	2012	NUM
easat-6543	364	6	.	.	PUNCT
easat-6543	365	1	[	[	X
easat-6543	365	2	35	35	NUM
easat-6543	365	3	]	]	PUNCT
easat-6543	365	4	j.	j.	PROPN
easat-6543	365	5	a.	a.	PROPN
easat-6543	365	6	bhat	bhat	PROPN
easat-6543	365	7	and	and	CCONJ
easat-6543	365	8	s.	s.	PROPN
easat-6543	365	9	dhar	dhar	PROPN
easat-6543	365	10	,	,	PUNCT
easat-6543	365	11	e	e	NOUN
easat-6543	365	12	-	-	NOUN
easat-6543	365	13	commerce	commerce	NOUN
easat-6543	365	14	and	and	CCONJ
easat-6543	365	15	its	its	PRON
easat-6543	365	16	role	role	NOUN
easat-6543	365	17	in	in	ADP
easat-6543	365	18	the	the	DET
easat-6543	365	19	development	development	NOUN
easat-6543	365	20	of	of	ADP
easat-6543	365	21	india	india	PROPN
easat-6543	365	22	's	's	PART
easat-6543	365	23	indigenous	indigenous	ADJ
easat-6543	365	24	product	product	NOUN
easat-6543	365	25	base	base	NOUN
easat-6543	365	26	.	.	PUNCT
easat-6543	366	1	in	in	ADP
easat-6543	366	2	handbook	handbook	NOUN
easat-6543	366	3	of	of	ADP
easat-6543	366	4	research	research	NOUN
easat-6543	366	5	on	on	ADP
easat-6543	366	6	iot	iot	NOUN
easat-6543	366	7	,	,	PUNCT
easat-6543	366	8	digital	digital	ADJ
easat-6543	366	9	transformation	transformation	NOUN
easat-6543	366	10	,	,	PUNCT
easat-6543	366	11	and	and	CCONJ
easat-6543	366	12	the	the	DET
easat-6543	366	13	future	future	NOUN
easat-6543	366	14	of	of	ADP
easat-6543	366	15	global	global	ADJ
easat-6543	366	16	marketing	marketing	NOUN
easat-6543	366	17	.	.	PUNCT
easat-6543	367	1	usa	usa	PROPN
easat-6543	367	2	:	:	PUNCT
easat-6543	367	3	igi	igi	PROPN
easat-6543	367	4	global	global	NOUN
easat-6543	367	5	,	,	PUNCT
easat-6543	367	6	2021	2021	NUM
easat-6543	367	7	.	.	PUNCT
easat-6543	368	1	[	[	X
easat-6543	368	2	36	36	NUM
easat-6543	368	3	]	]	X
easat-6543	368	4	c.	c.	PROPN
easat-6543	368	5	kumar	kumar	PROPN
easat-6543	368	6	,	,	PUNCT
easat-6543	368	7	"	"	PUNCT
easat-6543	368	8	study	study	NOUN
easat-6543	368	9	on	on	ADP
easat-6543	368	10	e	e	NOUN
easat-6543	368	11	-	-	NOUN
easat-6543	368	12	commerce	commerce	NOUN
easat-6543	368	13	and	and	CCONJ
easat-6543	368	14	it	it	PRON
easat-6543	368	15	’s	’	VERB
easat-6543	368	16	impact	impact	NOUN
easat-6543	368	17	on	on	ADP
easat-6543	368	18	markets	market	NOUN
easat-6543	368	19	&	&	CCONJ
easat-6543	368	20	retailers	retailer	NOUN
easat-6543	368	21	:	:	PUNCT
easat-6543	368	22	an	an	DET
easat-6543	368	23	overview	overview	NOUN
easat-6543	368	24	,	,	PUNCT
easat-6543	368	25	"	"	PUNCT
easat-6543	368	26	ijrar	ijrar	PROPN
easat-6543	368	27	-	-	PUNCT
easat-6543	368	28	international	international	ADJ
easat-6543	368	29	journal	journal	NOUN
easat-6543	368	30	of	of	ADP
easat-6543	368	31	research	research	NOUN
easat-6543	368	32	and	and	CCONJ
easat-6543	368	33	analytical	analytical	ADJ
easat-6543	368	34	reviews	review	NOUN
easat-6543	368	35	(	(	PUNCT
easat-6543	368	36	ijrar	ijrar	NOUN
easat-6543	368	37	)	)	PUNCT
easat-6543	368	38	,	,	PUNCT
easat-6543	368	39	e	e	X
easat-6543	368	40	-	-	PUNCT
easat-6543	368	41	issn	issn	NOUN
easat-6543	368	42	,	,	PUNCT
easat-6543	368	43	pp	pp	ADJ
easat-6543	368	44	.	.	PUNCT
easat-6543	369	1	2348	2348	NUM
easat-6543	369	2	-	-	SYM
easat-6543	369	3	1269	1269	NUM
easat-6543	369	4	,	,	PUNCT
easat-6543	369	5	2018	2018	NUM
easat-6543	369	6	.	.	PUNCT
easat-6543	370	1	[	[	X
easat-6543	370	2	37	37	NUM
easat-6543	370	3	]	]	PUNCT
easat-6543	370	4	a.	a.	NOUN
easat-6543	370	5	bashar	bashar	PROPN
easat-6543	370	6	,	,	PUNCT
easat-6543	370	7	i.	i.	PROPN
easat-6543	370	8	ahmad	ahmad	PROPN
easat-6543	370	9	,	,	PUNCT
easat-6543	370	10	and	and	CCONJ
easat-6543	370	11	m.	m.	NOUN
easat-6543	370	12	wasiq	wasiq	NOUN
easat-6543	370	13	,	,	PUNCT
easat-6543	370	14	"	"	PUNCT
easat-6543	370	15	effectiveness	effectiveness	NOUN
easat-6543	370	16	of	of	ADP
easat-6543	370	17	social	social	ADJ
easat-6543	370	18	media	medium	NOUN
easat-6543	370	19	as	as	ADP
easat-6543	370	20	a	a	DET
easat-6543	370	21	marketing	marketing	NOUN
easat-6543	370	22	tool	tool	NOUN
easat-6543	370	23	:	:	PUNCT
easat-6543	370	24	an	an	DET
easat-6543	370	25	empirical	empirical	ADJ
easat-6543	370	26	study	study	NOUN
easat-6543	370	27	,	,	PUNCT
easat-6543	370	28	"	"	PUNCT
easat-6543	370	29	international	international	ADJ
easat-6543	370	30	journal	journal	NOUN
easat-6543	370	31	of	of	ADP
easat-6543	370	32	marketing	marketing	NOUN
easat-6543	370	33	,	,	PUNCT
easat-6543	370	34	financial	financial	ADJ
easat-6543	370	35	services	service	NOUN
easat-6543	370	36	&	&	CCONJ
easat-6543	370	37	management	management	PROPN
easat-6543	370	38	research	research	NOUN
easat-6543	370	39	,	,	PUNCT
easat-6543	370	40	vol	vol	NOUN
easat-6543	370	41	.	.	PROPN
easat-6543	370	42	1	1	NUM
easat-6543	370	43	,	,	PUNCT
easat-6543	370	44	no	no	INTJ
easat-6543	370	45	.	.	NOUN
easat-6543	370	46	11	11	NUM
easat-6543	370	47	,	,	PUNCT
easat-6543	370	48	pp	pp	ADJ
easat-6543	370	49	.	.	PUNCT
easat-6543	371	1	88	88	NUM
easat-6543	371	2	-	-	SYM
easat-6543	371	3	99	99	NUM
easat-6543	371	4	,	,	PUNCT
easat-6543	371	5	2012	2012	NUM
easat-6543	371	6	.	.	PUNCT
easat-6543	372	1	[	[	X
easat-6543	372	2	38	38	NUM
easat-6543	372	3	]	]	PUNCT
easat-6543	372	4	c.	c.	PROPN
easat-6543	372	5	kudeshia	kudeshia	PROPN
easat-6543	372	6	,	,	PUNCT
easat-6543	372	7	p.	p.	NOUN
easat-6543	372	8	sikdar	sikdar	NOUN
easat-6543	372	9	,	,	PUNCT
easat-6543	372	10	and	and	CCONJ
easat-6543	372	11	a.	a.	NOUN
easat-6543	372	12	mittal	mittal	PROPN
easat-6543	372	13	,	,	PUNCT
easat-6543	372	14	"	"	PUNCT
easat-6543	372	15	spreading	spread	VERB
easat-6543	372	16	love	love	NOUN
easat-6543	372	17	through	through	ADP
easat-6543	372	18	fan	fan	NOUN
easat-6543	372	19	page	page	NOUN
easat-6543	372	20	liking	like	VERB
easat-6543	372	21	:	:	PUNCT
easat-6543	372	22	a	a	DET
easat-6543	372	23	perspective	perspective	NOUN
easat-6543	372	24	on	on	ADP
easat-6543	372	25	small	small	ADJ
easat-6543	372	26	scale	scale	NOUN
easat-6543	372	27	entrepreneurs	entrepreneur	NOUN
easat-6543	372	28	,	,	PUNCT
easat-6543	372	29	"	"	PUNCT
easat-6543	372	30	computers	computer	NOUN
easat-6543	372	31	in	in	ADP
easat-6543	372	32	human	human	ADJ
easat-6543	372	33	behavior	behavior	NOUN
easat-6543	372	34	,	,	PUNCT
easat-6543	372	35	vol	vol	NOUN
easat-6543	372	36	.	.	PROPN
easat-6543	372	37	54	54	NUM
easat-6543	372	38	,	,	PUNCT
easat-6543	372	39	pp	pp	ADJ
easat-6543	372	40	.	.	PUNCT
easat-6543	373	1	257	257	NUM
easat-6543	373	2	-	-	SYM
easat-6543	373	3	270	270	NUM
easat-6543	373	4	,	,	PUNCT
easat-6543	373	5	2016	2016	NUM
easat-6543	373	6	.	.	PUNCT
easat-6543	374	1	https://doi.org/10.1016/j.chb.2015.08.003	https://doi.org/10.1016/j.chb.2015.08.003	PROPN
easat-6543	375	1	[	[	X
easat-6543	375	2	39	39	NUM
easat-6543	375	3	]	]	PUNCT
easat-6543	375	4	j.	j.	PROPN
easat-6543	375	5	f.	f.	PROPN
easat-6543	375	6	hair	hair	PROPN
easat-6543	375	7	,	,	PUNCT
easat-6543	375	8	r.	r.	PROPN
easat-6543	375	9	e.	e.	PROPN
easat-6543	375	10	anderson	anderson	PROPN
easat-6543	375	11	,	,	PUNCT
easat-6543	375	12	r.	r.	PROPN
easat-6543	375	13	l.	l.	PROPN
easat-6543	375	14	tatham	tatham	PROPN
easat-6543	375	15	,	,	PUNCT
easat-6543	375	16	and	and	CCONJ
easat-6543	375	17	w.	w.	PROPN
easat-6543	375	18	c.	c.	PROPN
easat-6543	375	19	black	black	PROPN
easat-6543	375	20	,	,	PUNCT
easat-6543	375	21	multivariate	multivariate	VERB
easat-6543	375	22	data	datum	NOUN
easat-6543	375	23	analysis	analysis	NOUN
easat-6543	375	24	,	,	PUNCT
easat-6543	375	25	5th	5th	ADJ
easat-6543	375	26	ed	ed	NOUN
easat-6543	375	27	.	.	PUNCT
easat-6543	376	1	united	united	PROPN
easat-6543	376	2	states	states	PROPN
easat-6543	376	3	:	:	PUNCT
easat-6543	376	4	prentice	prentice	PROPN
easat-6543	376	5	hall	hall	PROPN
easat-6543	376	6	,	,	PUNCT
easat-6543	376	7	1998	1998	NUM
easat-6543	376	8	.	.	PUNCT
easat-6543	377	1	[	[	X
easat-6543	377	2	40	40	NUM
easat-6543	377	3	]	]	PUNCT
easat-6543	377	4	j.	j.	PROPN
easat-6543	377	5	c.	c.	PROPN
easat-6543	377	6	nunnally	nunnally	PROPN
easat-6543	377	7	and	and	CCONJ
easat-6543	377	8	i.	i.	PROPN
easat-6543	377	9	h.	h.	PROPN
easat-6543	377	10	bernstein	bernstein	PROPN
easat-6543	377	11	,	,	PUNCT
easat-6543	377	12	(	(	PUNCT
easat-6543	377	13	)	)	PUNCT
easat-6543	377	14	.	.	PUNCT
easat-6543	378	1	psychometric	psychometric	ADJ
easat-6543	378	2	theory	theory	NOUN
easat-6543	378	3	,	,	PUNCT
easat-6543	378	4	3rd	3rd	ADJ
easat-6543	378	5	ed	ed	NOUN
easat-6543	378	6	.	.	PUNCT
easat-6543	379	1	usa	usa	PROPN
easat-6543	379	2	:	:	PUNCT
easat-6543	379	3	mcgraw	mcgraw	PROPN
easat-6543	379	4	-	-	PUNCT
easat-6543	379	5	hill	hill	PROPN
easat-6543	379	6	,	,	PUNCT
easat-6543	379	7	1994	1994	NUM
easat-6543	379	8	.	.	PUNCT
easat-6543	380	1	[	[	X
easat-6543	380	2	41	41	NUM
easat-6543	380	3	]	]	PUNCT
easat-6543	380	4	k.	k.	PROPN
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easat-6543	380	6	,	,	PUNCT
easat-6543	380	7	a.	a.	NOUN
easat-6543	380	8	a.	a.	PROPN
easat-6543	380	9	salah	salah	PROPN
easat-6543	380	10	,	,	PUNCT
easat-6543	380	11	k.	k.	PROPN
easat-6543	380	12	m.	m.	PROPN
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easat-6543	380	14	,	,	PUNCT
easat-6543	380	15	a.	a.	PROPN
easat-6543	380	16	s.	s.	PROPN
easat-6543	380	17	khaled	khaled	PROPN
easat-6543	380	18	,	,	PUNCT
easat-6543	380	19	and	and	CCONJ
easat-6543	380	20	a.	a.	NOUN
easat-6543	380	21	jray	jray	PROPN
easat-6543	380	22	,	,	PUNCT
easat-6543	380	23	"	"	PUNCT
easat-6543	380	24	digital	digital	ADJ
easat-6543	380	25	marketing	marketing	NOUN
easat-6543	380	26	during	during	ADP
easat-6543	380	27	covid	covid	PROPN
easat-6543	380	28	19	19	NUM
easat-6543	380	29	:	:	PUNCT
easat-6543	380	30	consumer	consumer	NOUN
easat-6543	380	31	’s	’s	PART
easat-6543	380	32	perspective	perspective	NOUN
easat-6543	380	33	,	,	PUNCT
easat-6543	380	34	"	"	PUNCT
easat-6543	380	35	wseas	wsea	VERB
easat-6543	380	36	transactions	transaction	NOUN
easat-6543	380	37	on	on	ADP
easat-6543	380	38	business	business	NOUN
easat-6543	380	39	and	and	CCONJ
easat-6543	380	40	economics	economic	NOUN
easat-6543	380	41	,	,	PUNCT
easat-6543	380	42	vol	vol	NOUN
easat-6543	380	43	.	.	PROPN
easat-6543	380	44	17	17	NUM
easat-6543	380	45	,	,	PUNCT
easat-6543	380	46	no	no	INTJ
easat-6543	380	47	.	.	NOUN
easat-6543	380	48	1	1	NUM
easat-6543	380	49	,	,	PUNCT
easat-6543	380	50	pp	pp	ADJ
easat-6543	380	51	.	.	PUNCT
easat-6543	380	52	831	831	NUM
easat-6543	380	53	-	-	SYM
easat-6543	380	54	841	841	NUM
easat-6543	380	55	,	,	PUNCT
easat-6543	380	56	2020	2020	NUM
easat-6543	380	57	.	.	PUNCT
easat-6543	381	1	[	[	X
easat-6543	381	2	42	42	NUM
easat-6543	381	3	]	]	PUNCT
easat-6543	381	4	m.	m.	NOUN
easat-6543	381	5	laužikas	laužikas	PROPN
easat-6543	381	6	and	and	CCONJ
easat-6543	381	7	a.	a.	NOUN
easat-6543	381	8	miliūtė	miliūtė	NOUN
easat-6543	381	9	,	,	PUNCT
easat-6543	381	10	"	"	PUNCT
easat-6543	381	11	impacts	impact	NOUN
easat-6543	381	12	of	of	ADP
easat-6543	381	13	modern	modern	ADJ
easat-6543	381	14	technologies	technology	NOUN
easat-6543	381	15	on	on	ADP
easat-6543	381	16	sustainable	sustainable	ADJ
easat-6543	381	17	communication	communication	NOUN
easat-6543	381	18	of	of	ADP
easat-6543	381	19	civil	civil	ADJ
easat-6543	381	20	service	service	NOUN
easat-6543	381	21	organizations	organization	NOUN
easat-6543	381	22	,	,	PUNCT
easat-6543	381	23	"	"	PUNCT
easat-6543	381	24	entrepreneurship	entrepreneurship	NOUN
easat-6543	381	25	and	and	CCONJ
easat-6543	381	26	sustainability	sustainability	NOUN
easat-6543	381	27	issues	issue	NOUN
easat-6543	381	28	,	,	PUNCT
easat-6543	381	29	vol	vol	NOUN
easat-6543	381	30	.	.	PROPN
easat-6543	382	1	7	7	NUM
easat-6543	382	2	,	,	PUNCT
easat-6543	382	3	no	no	INTJ
easat-6543	382	4	.	.	NOUN
easat-6543	382	5	3	3	NUM
easat-6543	382	6	,	,	PUNCT
easat-6543	382	7	pp	pp	ADJ
easat-6543	382	8	.	.	PUNCT
easat-6543	383	1	2494	2494	NUM
easat-6543	383	2	-	-	SYM
easat-6543	383	3	2509	2509	NUM
easat-6543	383	4	,	,	PUNCT
easat-6543	383	5	2020	2020	NUM
easat-6543	383	6	.	.	PUNCT
easat-6543	384	1	https://doi.org/10.9770/jesi.2020.7.4(15	https://doi.org/10.9770/jesi.2020.7.4(15	PRON
easat-6543	384	2	)	)	PUNCT
easat-6543	385	1	[	[	X
easat-6543	385	2	43	43	NUM
easat-6543	385	3	]	]	X
easat-6543	385	4	e.	e.	PROPN
easat-6543	385	5	n.	n.	PROPN
easat-6543	385	6	grishina	grishina	PROPN
easat-6543	385	7	,	,	PUNCT
easat-6543	385	8	e.	e.	PROPN
easat-6543	385	9	a.	a.	PROPN
easat-6543	385	10	lysova	lysova	PROPN
easat-6543	385	11	,	,	PUNCT
easat-6543	385	12	i.	i.	PROPN
easat-6543	385	13	p.	p.	PROPN
easat-6543	385	14	lapteva	lapteva	PROPN
easat-6543	385	15	,	,	PUNCT
easat-6543	385	16	and	and	CCONJ
easat-6543	385	17	e.	e.	PROPN
easat-6543	385	18	v.	v.	PROPN
easat-6543	385	19	nagovitsyna	nagovitsyna	NOUN
easat-6543	385	20	,	,	PUNCT
easat-6543	385	21	"	"	PUNCT
easat-6543	385	22	educational	educational	ADJ
easat-6543	385	23	platform	platform	NOUN
easat-6543	385	24	of	of	ADP
easat-6543	385	25	region	region	NOUN
easat-6543	385	26	’s	’s	PART
easat-6543	385	27	digital	digital	ADJ
easat-6543	385	28	modernization	modernization	NOUN
easat-6543	385	29	in	in	ADP
easat-6543	385	30	industry	industry	NOUN
easat-6543	385	31	4.0	4.0	NUM
easat-6543	385	32	,	,	PUNCT
easat-6543	385	33	"	"	PUNCT
easat-6543	385	34	on	on	ADP
easat-6543	385	35	the	the	DET
easat-6543	385	36	horizon	horizon	NOUN
easat-6543	385	37	,	,	PUNCT
easat-6543	385	38	vol	vol	NOUN
easat-6543	385	39	.	.	PROPN
easat-6543	385	40	27	27	NUM
easat-6543	385	41	,	,	PUNCT
easat-6543	385	42	no	no	INTJ
easat-6543	385	43	.	.	NOUN
easat-6543	385	44	3/4	3/4	NUM
easat-6543	385	45	,	,	PUNCT
easat-6543	385	46	pp	pp	ADJ
easat-6543	385	47	.	.	PUNCT
easat-6543	386	1	180	180	NUM
easat-6543	386	2	-	-	SYM
easat-6543	386	3	186	186	NUM
easat-6543	386	4	,	,	PUNCT
easat-6543	386	5	2019	2019	NUM
easat-6543	386	6	.	.	PUNCT
easat-6543	387	1	https://doi.org/10.1108/oth07-2019-0040	https://doi.org/10.1108/oth07-2019-0040	VERB
easat-6543	388	1	[	[	X
easat-6543	388	2	44	44	NUM
easat-6543	388	3	]	]	PUNCT
easat-6543	388	4	s.	s.	PROPN
easat-6543	388	5	t.	t.	PROPN
easat-6543	388	6	fatima	fatima	PROPN
easat-6543	388	7	,	,	PUNCT
easat-6543	388	8	"	"	PUNCT
easat-6543	388	9	globalization	globalization	NOUN
easat-6543	388	10	and	and	CCONJ
easat-6543	388	11	technology	technology	NOUN
easat-6543	388	12	adoption	adoption	NOUN
easat-6543	388	13	:	:	PUNCT
easat-6543	388	14	evidence	evidence	NOUN
easat-6543	388	15	from	from	ADP
easat-6543	388	16	emerging	emerge	VERB
easat-6543	388	17	economies	economy	NOUN
easat-6543	388	18	,	,	PUNCT
easat-6543	388	19	"	"	PUNCT
easat-6543	388	20	the	the	DET
easat-6543	388	21	journal	journal	NOUN
easat-6543	388	22	of	of	ADP
easat-6543	388	23	international	international	PROPN
easat-6543	388	24	trade	trade	PROPN
easat-6543	388	25	&	&	CCONJ
easat-6543	388	26	economic	economic	ADJ
easat-6543	388	27	development	development	PROPN
easat-6543	388	28	,	,	PUNCT
easat-6543	388	29	vol	vol	NOUN
easat-6543	388	30	.	.	PROPN
easat-6543	388	31	26	26	NUM
easat-6543	388	32	,	,	PUNCT
easat-6543	388	33	no	no	INTJ
easat-6543	388	34	.	.	NOUN
easat-6543	388	35	6	6	NUM
easat-6543	388	36	,	,	PUNCT
easat-6543	388	37	pp	pp	ADJ
easat-6543	388	38	.	.	PUNCT
easat-6543	389	1	724	724	NUM
easat-6543	389	2	-	-	SYM
easat-6543	389	3	758	758	NUM
easat-6543	389	4	,	,	PUNCT
easat-6543	389	5	2017	2017	NUM
easat-6543	389	6	.	.	PUNCT
easat-6543	389	7	https://doi.org/10.1186/s43093-024-00308-6	https://doi.org/10.1186/s43093-024-00308-6	NOUN
easat-6543	390	1	https://doi.org/10.1007/978-3-319-28281-7_2	https://doi.org/10.1007/978-3-319-28281-7_2	PRON
easat-6543	390	2	https://doi.org/10.3390/informatics9040086	https://doi.org/10.3390/informatics9040086	X
easat-6543	390	3	https://doi.org/10.1002/jsc.2103	https://doi.org/10.1002/jsc.2103	PROPN
easat-6543	390	4	https://doi.org/10.1016/j.chb.2015.08.003	https://doi.org/10.1016/j.chb.2015.08.003	NOUN
easat-6543	390	5	https://doi.org/10.9770/jesi.2020.7.4(15	https://doi.org/10.9770/jesi.2020.7.4(15	ADV
easat-6543	390	6	https://doi.org/10.1108/oth-07-2019-0040	https://doi.org/10.1108/oth-07-2019-0040	NOUN
easat-6543	390	7	https://doi.org/10.1108/oth-07-2019-0040	https://doi.org/10.1108/oth-07-2019-0040	NOUN