id	sid	tid	token	lemma	pos
easat-6589	1	1	edelweiss	edelweiss	PROPN
easat-6589	1	2	applied	apply	VERB
easat-6589	1	3	science	science	NOUN
easat-6589	1	4	and	and	CCONJ
easat-6589	1	5	technology	technology	NOUN
easat-6589	1	6	issn	issn	PROPN
easat-6589	1	7	:	:	PUNCT
easat-6589	1	8	2576	2576	NUM
easat-6589	1	9	-	-	SYM
easat-6589	1	10	8484	8484	NUM
easat-6589	1	11	vol	vol	NOUN
easat-6589	1	12	.	.	PROPN
easat-6589	2	1	9	9	NUM
easat-6589	2	2	,	,	PUNCT
easat-6589	2	3	no	no	INTJ
easat-6589	2	4	.	.	NOUN
easat-6589	2	5	4	4	NUM
easat-6589	2	6	,	,	PUNCT
easat-6589	2	7	2487	2487	NUM
easat-6589	2	8	-	-	SYM
easat-6589	2	9	2501	2501	NUM
easat-6589	2	10	2025	2025	NUM
easat-6589	2	11	publisher	publisher	NOUN
easat-6589	2	12	:	:	PUNCT
easat-6589	2	13	learning	learn	VERB
easat-6589	2	14	gate	gate	NOUN
easat-6589	2	15	doi	doi	PROPN
easat-6589	2	16	:	:	PUNCT
easat-6589	2	17	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	2	18	©	©	PROPN
easat-6589	2	19	2025	2025	NUM
easat-6589	2	20	by	by	ADP
easat-6589	2	21	the	the	DET
easat-6589	2	22	author	author	NOUN
easat-6589	2	23	;	;	PUNCT
easat-6589	2	24	licensee	licensee	PROPN
easat-6589	2	25	learning	learning	NOUN
easat-6589	2	26	gate	gate	NOUN
easat-6589	3	1	©	©	PROPN
easat-6589	3	2	2025	2025	NUM
easat-6589	3	3	by	by	ADP
easat-6589	3	4	the	the	DET
easat-6589	3	5	author	author	NOUN
easat-6589	3	6	;	;	PUNCT
easat-6589	3	7	licensee	licensee	PROPN
easat-6589	3	8	learning	learning	NOUN
easat-6589	3	9	gate	gate	NOUN
easat-6589	3	10	history	history	NOUN
easat-6589	3	11	:	:	PUNCT
easat-6589	3	12	received	receive	VERB
easat-6589	3	13	:	:	PUNCT
easat-6589	3	14	28	28	NUM
easat-6589	3	15	february	february	NOUN
easat-6589	3	16	2025	2025	NUM
easat-6589	3	17	;	;	PUNCT
easat-6589	3	18	revised	revise	VERB
easat-6589	3	19	:	:	PUNCT
easat-6589	3	20	11	11	NUM
easat-6589	3	21	april	april	PROPN
easat-6589	3	22	2025	2025	NUM
easat-6589	3	23	;	;	PUNCT
easat-6589	3	24	accepted	accept	VERB
easat-6589	3	25	:	:	PUNCT
easat-6589	3	26	15	15	NUM
easat-6589	3	27	april	april	PROPN
easat-6589	3	28	2025	2025	NUM
easat-6589	3	29	;	;	PUNCT
easat-6589	3	30	published	publish	VERB
easat-6589	3	31	:	:	PUNCT
easat-6589	3	32	26	26	NUM
easat-6589	3	33	april	april	PROPN
easat-6589	3	34	2025	2025	NUM
easat-6589	3	35	*	*	PUNCT
easat-6589	3	36	correspondence	correspondence	NOUN
easat-6589	3	37	:	:	PUNCT
easat-6589	4	1	n.alshamrani@seu.sa.edu	n.alshamrani@seu.sa.edu	PROPN
easat-6589	4	2	exploring	explore	VERB
easat-6589	4	3	the	the	DET
easat-6589	4	4	influence	influence	NOUN
easat-6589	4	5	of	of	ADP
easat-6589	4	6	social	social	ADJ
easat-6589	4	7	media	medium	NOUN
easat-6589	4	8	on	on	ADP
easat-6589	4	9	digital	digital	ADJ
easat-6589	4	10	reputation	reputation	NOUN
easat-6589	4	11	and	and	CCONJ
easat-6589	4	12	ecommerce	ecommerce	NOUN
easat-6589	4	13	:	:	PUNCT
easat-6589	4	14	insights	insight	NOUN
easat-6589	4	15	from	from	ADP
easat-6589	4	16	saudi	saudi	ADJ
easat-6589	4	17	smes	sme	NOUN
easat-6589	4	18	nada	nada	PROPN
easat-6589	4	19	alshamrani1	alshamrani1	PROPN
easat-6589	4	20	*	*	PROPN
easat-6589	4	21	1college	1college	NUM
easat-6589	4	22	of	of	ADP
easat-6589	4	23	administrations	administration	NOUN
easat-6589	4	24	and	and	CCONJ
easat-6589	4	25	finance	finance	NOUN
easat-6589	4	26	,	,	PUNCT
easat-6589	4	27	saudi	saudi	ADJ
easat-6589	4	28	electronic	electronic	ADJ
easat-6589	4	29	university	university	NOUN
easat-6589	4	30	,	,	PUNCT
easat-6589	4	31	riyadh	riyadh	PROPN
easat-6589	4	32	32256	32256	NUM
easat-6589	4	33	,	,	PUNCT
easat-6589	4	34	saudi	saudi	PROPN
easat-6589	4	35	arabia	arabia	PROPN
easat-6589	4	36	;	;	PUNCT
easat-6589	4	37	n.alshamrani@seu.sa.edu	n.alshamrani@seu.sa.edu	PROPN
easat-6589	4	38	(	(	PUNCT
easat-6589	4	39	n.a	n.a	PROPN
easat-6589	4	40	.	.	PROPN
easat-6589	4	41	)	)	PUNCT
easat-6589	4	42	.	.	PUNCT
easat-6589	5	1	abstract	abstract	ADV
easat-6589	5	2	:	:	PUNCT
easat-6589	5	3	this	this	DET
easat-6589	5	4	study	study	NOUN
easat-6589	5	5	examines	examine	VERB
easat-6589	5	6	the	the	DET
easat-6589	5	7	influence	influence	NOUN
easat-6589	5	8	of	of	ADP
easat-6589	5	9	social	social	ADJ
easat-6589	5	10	media	medium	NOUN
easat-6589	5	11	platforms	platform	NOUN
easat-6589	5	12	on	on	ADP
easat-6589	5	13	the	the	DET
easat-6589	5	14	online	online	ADJ
easat-6589	5	15	reputation	reputation	NOUN
easat-6589	5	16	of	of	ADP
easat-6589	5	17	small	small	ADJ
easat-6589	5	18	and	and	CCONJ
easat-6589	5	19	medium	medium	ADJ
easat-6589	5	20	-	-	PUNCT
easat-6589	5	21	sized	sized	ADJ
easat-6589	5	22	enterprises	enterprise	NOUN
easat-6589	5	23	(	(	PUNCT
easat-6589	5	24	smes	sme	NOUN
easat-6589	5	25	)	)	PUNCT
easat-6589	5	26	in	in	ADP
easat-6589	5	27	saudi	saudi	PROPN
easat-6589	5	28	arabia	arabia	PROPN
easat-6589	5	29	,	,	PUNCT
easat-6589	5	30	with	with	ADP
easat-6589	5	31	a	a	DET
easat-6589	5	32	broader	broad	ADJ
easat-6589	5	33	focus	focus	NOUN
easat-6589	5	34	on	on	ADP
easat-6589	5	35	their	their	PRON
easat-6589	5	36	impact	impact	NOUN
easat-6589	5	37	on	on	ADP
easat-6589	5	38	ecommerce	ecommerce	PROPN
easat-6589	5	39	.	.	PUNCT
easat-6589	6	1	additionally	additionally	ADV
easat-6589	6	2	,	,	PUNCT
easat-6589	6	3	it	it	PRON
easat-6589	6	4	explores	explore	VERB
easat-6589	6	5	the	the	DET
easat-6589	6	6	strategies	strategy	NOUN
easat-6589	6	7	smes	sme	NOUN
easat-6589	6	8	employ	employ	VERB
easat-6589	6	9	to	to	PART
easat-6589	6	10	effectively	effectively	ADV
easat-6589	6	11	manage	manage	VERB
easat-6589	6	12	their	their	PRON
easat-6589	6	13	online	online	ADJ
easat-6589	6	14	reputation	reputation	NOUN
easat-6589	6	15	across	across	ADP
easat-6589	6	16	different	different	ADJ
easat-6589	6	17	social	social	ADJ
easat-6589	6	18	media	medium	NOUN
easat-6589	6	19	platforms	platform	NOUN
easat-6589	6	20	.	.	PUNCT
easat-6589	7	1	a	a	DET
easat-6589	7	2	qualitative	qualitative	NOUN
easat-6589	7	3	,	,	PUNCT
easat-6589	7	4	interview	interview	NOUN
easat-6589	7	5	-	-	PUNCT
easat-6589	7	6	based	base	VERB
easat-6589	7	7	approach	approach	NOUN
easat-6589	7	8	was	be	AUX
easat-6589	7	9	utilized	utilize	VERB
easat-6589	7	10	to	to	PART
easat-6589	7	11	gain	gain	VERB
easat-6589	7	12	deeper	deep	ADJ
easat-6589	7	13	insights	insight	NOUN
easat-6589	7	14	into	into	ADP
easat-6589	7	15	the	the	DET
easat-6589	7	16	response	response	NOUN
easat-6589	7	17	strategies	strategy	NOUN
easat-6589	7	18	adopted	adopt	VERB
easat-6589	7	19	by	by	ADP
easat-6589	7	20	smes	sme	NOUN
easat-6589	7	21	on	on	ADP
easat-6589	7	22	social	social	ADJ
easat-6589	7	23	media	medium	NOUN
easat-6589	7	24	.	.	PUNCT
easat-6589	8	1	interviews	interview	NOUN
easat-6589	8	2	were	be	AUX
easat-6589	8	3	conducted	conduct	VERB
easat-6589	8	4	with	with	ADP
easat-6589	8	5	experts	expert	NOUN
easat-6589	8	6	from	from	ADP
easat-6589	8	7	saudi	saudi	ADJ
easat-6589	8	8	smes	sme	NOUN
easat-6589	8	9	,	,	PUNCT
easat-6589	8	10	and	and	CCONJ
easat-6589	8	11	thematic	thematic	ADJ
easat-6589	8	12	analysis	analysis	NOUN
easat-6589	8	13	was	be	AUX
easat-6589	8	14	applied	apply	VERB
easat-6589	8	15	to	to	PART
easat-6589	8	16	interpret	interpret	VERB
easat-6589	8	17	the	the	DET
easat-6589	8	18	collected	collect	VERB
easat-6589	8	19	data	datum	NOUN
easat-6589	8	20	.	.	PUNCT
easat-6589	9	1	the	the	DET
easat-6589	9	2	study	study	NOUN
easat-6589	9	3	highlights	highlight	VERB
easat-6589	9	4	key	key	ADJ
easat-6589	9	5	strategies	strategy	NOUN
easat-6589	9	6	businesses	business	NOUN
easat-6589	9	7	use	use	VERB
easat-6589	9	8	to	to	PART
easat-6589	9	9	build	build	VERB
easat-6589	9	10	and	and	CCONJ
easat-6589	9	11	maintain	maintain	VERB
easat-6589	9	12	their	their	PRON
easat-6589	9	13	online	online	ADJ
easat-6589	9	14	reputation	reputation	NOUN
easat-6589	9	15	on	on	ADP
easat-6589	9	16	social	social	ADJ
easat-6589	9	17	media	medium	NOUN
easat-6589	9	18	.	.	PUNCT
easat-6589	10	1	the	the	DET
easat-6589	10	2	thematic	thematic	ADJ
easat-6589	10	3	analysis	analysis	NOUN
easat-6589	10	4	provides	provide	VERB
easat-6589	10	5	practical	practical	ADJ
easat-6589	10	6	guidance	guidance	NOUN
easat-6589	10	7	for	for	ADP
easat-6589	10	8	smes	sme	NOUN
easat-6589	10	9	on	on	ADP
easat-6589	10	10	effectively	effectively	ADV
easat-6589	10	11	leveraging	leverage	VERB
easat-6589	10	12	social	social	ADJ
easat-6589	10	13	media	medium	NOUN
easat-6589	10	14	platforms	platform	NOUN
easat-6589	10	15	to	to	PART
easat-6589	10	16	enhance	enhance	VERB
easat-6589	10	17	their	their	PRON
easat-6589	10	18	digital	digital	ADJ
easat-6589	10	19	presence	presence	NOUN
easat-6589	10	20	and	and	CCONJ
easat-6589	10	21	engagement	engagement	NOUN
easat-6589	10	22	.	.	PUNCT
easat-6589	11	1	this	this	DET
easat-6589	11	2	research	research	NOUN
easat-6589	11	3	aims	aim	VERB
easat-6589	11	4	to	to	PART
easat-6589	11	5	advance	advance	VERB
easat-6589	11	6	the	the	DET
easat-6589	11	7	understanding	understanding	NOUN
easat-6589	11	8	of	of	ADP
easat-6589	11	9	online	online	ADJ
easat-6589	11	10	reputation	reputation	NOUN
easat-6589	11	11	and	and	CCONJ
easat-6589	11	12	its	its	PRON
easat-6589	11	13	significant	significant	ADJ
easat-6589	11	14	role	role	NOUN
easat-6589	11	15	in	in	ADP
easat-6589	11	16	shaping	shape	VERB
easat-6589	11	17	business	business	NOUN
easat-6589	11	18	success	success	NOUN
easat-6589	11	19	,	,	PUNCT
easat-6589	11	20	particularly	particularly	ADV
easat-6589	11	21	for	for	ADP
easat-6589	11	22	smes	sme	NOUN
easat-6589	11	23	.	.	PUNCT
easat-6589	12	1	by	by	ADP
easat-6589	12	2	identifying	identify	VERB
easat-6589	12	3	effective	effective	ADJ
easat-6589	12	4	strategies	strategy	NOUN
easat-6589	12	5	,	,	PUNCT
easat-6589	12	6	the	the	DET
easat-6589	12	7	study	study	NOUN
easat-6589	12	8	contributes	contribute	VERB
easat-6589	12	9	to	to	ADP
easat-6589	12	10	the	the	DET
easat-6589	12	11	broader	broad	ADJ
easat-6589	12	12	discussion	discussion	NOUN
easat-6589	12	13	on	on	ADP
easat-6589	12	14	digital	digital	ADJ
easat-6589	12	15	reputation	reputation	NOUN
easat-6589	12	16	management	management	NOUN
easat-6589	12	17	in	in	ADP
easat-6589	12	18	the	the	DET
easat-6589	12	19	e	e	PROPN
easat-6589	12	20	-	-	NOUN
easat-6589	12	21	commerce	commerce	NOUN
easat-6589	12	22	sector	sector	NOUN
easat-6589	12	23	.	.	PUNCT
easat-6589	13	1	keywords	keyword	NOUN
easat-6589	13	2	:	:	PUNCT
easat-6589	13	3	crisis	crisis	NOUN
easat-6589	13	4	man	man	NOUN
easat-6589	13	5	-	-	PUNCT
easat-6589	13	6	agement	agement	NOUN
easat-6589	13	7	,	,	PUNCT
easat-6589	13	8	online	online	ADJ
easat-6589	13	9	reputation	reputation	NOUN
easat-6589	13	10	,	,	PUNCT
easat-6589	13	11	response	response	NOUN
easat-6589	13	12	strategy	strategy	NOUN
easat-6589	13	13	,	,	PUNCT
easat-6589	13	14	sme	sme	NOUN
easat-6589	13	15	reputation	reputation	NOUN
easat-6589	13	16	,	,	PUNCT
easat-6589	13	17	social	social	ADJ
easat-6589	13	18	media	medium	NOUN
easat-6589	13	19	crisis	crisis	NOUN
easat-6589	13	20	.	.	PUNCT
easat-6589	14	1	1	1	X
easat-6589	14	2	.	.	X
easat-6589	14	3	introduction	introduction	NOUN
easat-6589	14	4	in	in	ADP
easat-6589	14	5	today	today	NOUN
easat-6589	14	6	's	's	PART
easat-6589	14	7	digital	digital	ADJ
easat-6589	14	8	age	age	NOUN
easat-6589	14	9	,	,	PUNCT
easat-6589	14	10	reputation	reputation	NOUN
easat-6589	14	11	management	management	NOUN
easat-6589	14	12	has	have	AUX
easat-6589	14	13	become	become	VERB
easat-6589	14	14	essential	essential	ADJ
easat-6589	14	15	due	due	ADP
easat-6589	14	16	to	to	ADP
easat-6589	14	17	the	the	DET
easat-6589	14	18	significant	significant	ADJ
easat-6589	14	19	influence	influence	NOUN
easat-6589	14	20	of	of	ADP
easat-6589	14	21	online	online	ADJ
easat-6589	14	22	platforms	platform	NOUN
easat-6589	14	23	and	and	CCONJ
easat-6589	14	24	the	the	DET
easat-6589	14	25	potential	potential	ADJ
easat-6589	14	26	consequences	consequence	NOUN
easat-6589	14	27	of	of	ADP
easat-6589	14	28	public	public	ADJ
easat-6589	14	29	opinion	opinion	NOUN
easat-6589	14	30	on	on	ADP
easat-6589	14	31	individuals	individual	NOUN
easat-6589	14	32	,	,	PUNCT
easat-6589	14	33	businesses	business	NOUN
easat-6589	14	34	,	,	PUNCT
easat-6589	14	35	and	and	CCONJ
easat-6589	14	36	institutions	institution	NOUN
easat-6589	14	37	.	.	PUNCT
easat-6589	15	1	the	the	DET
easat-6589	15	2	goal	goal	NOUN
easat-6589	15	3	of	of	ADP
easat-6589	15	4	online	online	ADJ
easat-6589	15	5	reputation	reputation	NOUN
easat-6589	15	6	management	management	NOUN
easat-6589	15	7	is	be	AUX
easat-6589	15	8	to	to	PART
easat-6589	15	9	ensure	ensure	VERB
easat-6589	15	10	that	that	SCONJ
easat-6589	15	11	the	the	DET
easat-6589	15	12	information	information	NOUN
easat-6589	15	13	presented	present	VERB
easat-6589	15	14	aligns	align	VERB
easat-6589	15	15	with	with	ADP
easat-6589	15	16	the	the	DET
easat-6589	15	17	desired	desire	VERB
easat-6589	15	18	image	image	NOUN
easat-6589	15	19	of	of	ADP
easat-6589	15	20	the	the	DET
easat-6589	15	21	organization	organization	NOUN
easat-6589	15	22	or	or	CCONJ
easat-6589	15	23	brand	brand	NOUN
easat-6589	16	1	[	[	X
easat-6589	16	2	1	1	NUM
easat-6589	16	3	]	]	PUNCT
easat-6589	16	4	.	.	PUNCT
easat-6589	17	1	online	online	ADJ
easat-6589	17	2	reputation	reputation	NOUN
easat-6589	17	3	management	management	NOUN
easat-6589	17	4	involves	involve	VERB
easat-6589	17	5	a	a	DET
easat-6589	17	6	strategic	strategic	ADJ
easat-6589	17	7	effort	effort	NOUN
easat-6589	17	8	by	by	ADP
easat-6589	17	9	businesses	business	NOUN
easat-6589	17	10	or	or	CCONJ
easat-6589	17	11	organizations	organization	NOUN
easat-6589	17	12	to	to	PART
easat-6589	17	13	influence	influence	VERB
easat-6589	17	14	and	and	CCONJ
easat-6589	17	15	manage	manage	VERB
easat-6589	17	16	the	the	DET
easat-6589	17	17	information	information	NOUN
easat-6589	17	18	that	that	PRON
easat-6589	17	19	appears	appear	VERB
easat-6589	17	20	when	when	SCONJ
easat-6589	17	21	people	people	NOUN
easat-6589	17	22	search	search	VERB
easat-6589	17	23	for	for	ADP
easat-6589	17	24	a	a	DET
easat-6589	17	25	brand	brand	NOUN
easat-6589	17	26	or	or	CCONJ
easat-6589	17	27	corporate	corporate	ADJ
easat-6589	17	28	name	name	NOUN
easat-6589	17	29	on	on	ADP
easat-6589	17	30	social	social	ADJ
easat-6589	17	31	media	medium	NOUN
easat-6589	17	32	platforms	platform	NOUN
easat-6589	17	33	.	.	PUNCT
easat-6589	18	1	consumers	consumer	NOUN
easat-6589	18	2	are	be	AUX
easat-6589	18	3	more	more	ADV
easat-6589	18	4	inclined	inclined	ADJ
easat-6589	18	5	to	to	PART
easat-6589	18	6	choose	choose	VERB
easat-6589	18	7	businesses	business	NOUN
easat-6589	18	8	with	with	ADP
easat-6589	18	9	a	a	DET
easat-6589	18	10	strong	strong	ADJ
easat-6589	18	11	corporate	corporate	ADJ
easat-6589	18	12	reputation	reputation	NOUN
easat-6589	18	13	,	,	PUNCT
easat-6589	18	14	demonstrating	demonstrate	VERB
easat-6589	18	15	a	a	DET
easat-6589	18	16	willingness	willingness	NOUN
easat-6589	18	17	to	to	PART
easat-6589	18	18	pay	pay	VERB
easat-6589	18	19	higher	high	ADJ
easat-6589	18	20	prices	price	NOUN
easat-6589	18	21	for	for	ADP
easat-6589	18	22	their	their	PRON
easat-6589	18	23	products	product	NOUN
easat-6589	18	24	and	and	CCONJ
easat-6589	18	25	services	service	NOUN
easat-6589	18	26	,	,	PUNCT
easat-6589	18	27	according	accord	VERB
easat-6589	18	28	to	to	ADP
easat-6589	18	29	graham	graham	PROPN
easat-6589	18	30	and	and	CCONJ
easat-6589	18	31	bansal	bansal	NOUN
easat-6589	18	32	[	[	X
easat-6589	18	33	2	2	NUM
easat-6589	18	34	]	]	PUNCT
easat-6589	18	35	cited	cite	VERB
easat-6589	18	36	in	in	ADP
easat-6589	18	37	dijkmans	dijkman	NOUN
easat-6589	18	38	,	,	PUNCT
easat-6589	18	39	et	et	PROPN
easat-6589	18	40	al	al	PROPN
easat-6589	18	41	.	.	PUNCT
easat-6589	19	1	[	[	X
easat-6589	19	2	3	3	NUM
easat-6589	19	3	]	]	PUNCT
easat-6589	19	4	.	.	PUNCT
easat-6589	20	1	aula	aula	PROPN
easat-6589	21	1	[	[	X
easat-6589	21	2	4	4	X
easat-6589	21	3	]	]	PUNCT
easat-6589	21	4	contended	contend	VERB
easat-6589	21	5	that	that	SCONJ
easat-6589	21	6	social	social	ADJ
easat-6589	21	7	media	medium	NOUN
easat-6589	21	8	platforms	platform	NOUN
easat-6589	21	9	do	do	AUX
easat-6589	21	10	not	not	PART
easat-6589	21	11	follow	follow	VERB
easat-6589	21	12	a	a	DET
easat-6589	21	13	one	one	NUM
easat-6589	21	14	-	-	PUNCT
easat-6589	21	15	way	way	NOUN
easat-6589	21	16	engagement	engagement	NOUN
easat-6589	21	17	model	model	NOUN
easat-6589	21	18	but	but	CCONJ
easat-6589	21	19	rather	rather	ADV
easat-6589	21	20	function	function	NOUN
easat-6589	21	21	as	as	ADP
easat-6589	21	22	unregulated	unregulated	ADJ
easat-6589	21	23	spaces	space	NOUN
easat-6589	21	24	for	for	ADP
easat-6589	21	25	interaction	interaction	NOUN
easat-6589	21	26	,	,	PUNCT
easat-6589	21	27	potentially	potentially	ADV
easat-6589	21	28	posing	pose	VERB
easat-6589	21	29	a	a	DET
easat-6589	21	30	risk	risk	NOUN
easat-6589	21	31	of	of	ADP
easat-6589	21	32	reputational	reputational	ADJ
easat-6589	21	33	damage	damage	NOUN
easat-6589	21	34	for	for	ADP
easat-6589	21	35	companies	company	NOUN
easat-6589	21	36	.	.	PUNCT
easat-6589	22	1	as	as	ADP
easat-6589	22	2	a	a	DET
easat-6589	22	3	result	result	NOUN
easat-6589	22	4	,	,	PUNCT
easat-6589	22	5	managing	manage	VERB
easat-6589	22	6	corporate	corporate	ADJ
easat-6589	22	7	reputation	reputation	NOUN
easat-6589	22	8	has	have	AUX
easat-6589	22	9	become	become	VERB
easat-6589	22	10	increasingly	increasingly	ADV
easat-6589	22	11	complex	complex	ADJ
easat-6589	22	12	due	due	ADP
easat-6589	22	13	to	to	ADP
easat-6589	22	14	the	the	DET
easat-6589	22	15	surge	surge	NOUN
easat-6589	22	16	in	in	ADP
easat-6589	22	17	online	online	ADJ
easat-6589	22	18	discussions	discussion	NOUN
easat-6589	22	19	that	that	PRON
easat-6589	22	20	are	be	AUX
easat-6589	22	21	challenging	challenge	VERB
easat-6589	22	22	to	to	PART
easat-6589	22	23	control	control	VERB
easat-6589	22	24	.	.	PUNCT
easat-6589	23	1	managing	manage	VERB
easat-6589	23	2	online	online	ADJ
easat-6589	23	3	reputation	reputation	NOUN
easat-6589	23	4	as	as	SCONJ
easat-6589	23	5	intangible	intangible	ADJ
easat-6589	23	6	assets	asset	NOUN
easat-6589	23	7	is	be	AUX
easat-6589	23	8	especially	especially	ADV
easat-6589	23	9	valuable	valuable	ADJ
easat-6589	23	10	for	for	ADP
easat-6589	23	11	enterprises	enterprise	NOUN
easat-6589	23	12	in	in	ADP
easat-6589	23	13	the	the	DET
easat-6589	23	14	context	context	NOUN
easat-6589	23	15	of	of	ADP
easat-6589	23	16	their	their	PRON
easat-6589	23	17	social	social	ADJ
easat-6589	23	18	media	medium	NOUN
easat-6589	23	19	activities	activity	NOUN
easat-6589	23	20	[	[	X
easat-6589	23	21	3	3	NUM
easat-6589	23	22	]	]	PUNCT
easat-6589	23	23	.	.	PUNCT
easat-6589	24	1	however	however	ADV
easat-6589	24	2	,	,	PUNCT
easat-6589	24	3	the	the	DET
easat-6589	24	4	rise	rise	NOUN
easat-6589	24	5	of	of	ADP
easat-6589	24	6	social	social	ADJ
easat-6589	24	7	media	medium	NOUN
easat-6589	24	8	has	have	AUX
easat-6589	24	9	led	lead	VERB
easat-6589	24	10	to	to	ADP
easat-6589	24	11	significant	significant	ADJ
easat-6589	24	12	changes	change	NOUN
easat-6589	24	13	in	in	ADP
easat-6589	24	14	communication	communication	NOUN
easat-6589	24	15	,	,	PUNCT
easat-6589	24	16	collaboration	collaboration	NOUN
easat-6589	24	17	,	,	PUNCT
easat-6589	24	18	consumption	consumption	NOUN
easat-6589	24	19	,	,	PUNCT
easat-6589	24	20	and	and	CCONJ
easat-6589	24	21	innovation	innovation	NOUN
easat-6589	24	22	among	among	ADP
easat-6589	24	23	individuals	individual	NOUN
easat-6589	24	24	.	.	PUNCT
easat-6589	25	1	this	this	DET
easat-6589	25	2	development	development	NOUN
easat-6589	25	3	has	have	AUX
easat-6589	25	4	profoundly	profoundly	ADV
easat-6589	25	5	impacted	impact	VERB
easat-6589	25	6	the	the	DET
easat-6589	25	7	business	business	NOUN
easat-6589	25	8	landscape	landscape	NOUN
easat-6589	25	9	,	,	PUNCT
easat-6589	25	10	representing	represent	VERB
easat-6589	25	11	one	one	NUM
easat-6589	25	12	of	of	ADP
easat-6589	25	13	the	the	DET
easat-6589	25	14	most	most	ADV
easat-6589	25	15	significant	significant	ADJ
easat-6589	25	16	outcomes	outcome	NOUN
easat-6589	25	17	of	of	ADP
easat-6589	25	18	information	information	NOUN
easat-6589	25	19	technology	technology	NOUN
easat-6589	25	20	on	on	ADP
easat-6589	25	21	commercial	commercial	ADJ
easat-6589	25	22	activities	activity	NOUN
easat-6589	25	23	[	[	X
easat-6589	25	24	5	5	NUM
easat-6589	25	25	]	]	PUNCT
easat-6589	25	26	.	.	PUNCT
easat-6589	26	1	presently	presently	ADV
easat-6589	26	2	,	,	PUNCT
easat-6589	26	3	many	many	ADJ
easat-6589	26	4	organizations	organization	NOUN
easat-6589	26	5	actively	actively	ADV
easat-6589	26	6	leverage	leverage	VERB
easat-6589	26	7	social	social	ADJ
easat-6589	26	8	media	medium	NOUN
easat-6589	26	9	platforms	platform	NOUN
easat-6589	26	10	to	to	PART
easat-6589	26	11	engage	engage	VERB
easat-6589	26	12	with	with	ADP
easat-6589	26	13	various	various	ADJ
easat-6589	26	14	stakeholders	stakeholder	NOUN
easat-6589	26	15	,	,	PUNCT
easat-6589	26	16	including	include	VERB
easat-6589	26	17	customers	customer	NOUN
easat-6589	26	18	and	and	CCONJ
easat-6589	26	19	affiliated	affiliated	ADJ
easat-6589	26	20	entities	entity	NOUN
easat-6589	26	21	.	.	PUNCT
easat-6589	27	1	having	have	VERB
easat-6589	27	2	a	a	DET
easat-6589	27	3	presence	presence	NOUN
easat-6589	27	4	on	on	ADP
easat-6589	27	5	these	these	DET
easat-6589	27	6	platforms	platform	NOUN
easat-6589	27	7	is	be	AUX
easat-6589	27	8	now	now	ADV
easat-6589	27	9	considered	consider	VERB
easat-6589	27	10	a	a	DET
easat-6589	27	11	crucial	crucial	ADJ
easat-6589	27	12	element	element	NOUN
easat-6589	27	13	of	of	ADP
easat-6589	27	14	advanced	advanced	ADJ
easat-6589	27	15	strategic	strategic	ADJ
easat-6589	27	16	planning	planning	NOUN
easat-6589	27	17	[	[	X
easat-6589	27	18	6	6	NUM
easat-6589	27	19	]	]	PUNCT
easat-6589	27	20	.	.	PUNCT
easat-6589	28	1	thus	thus	ADV
easat-6589	28	2	,	,	PUNCT
easat-6589	28	3	it	it	PRON
easat-6589	28	4	is	be	AUX
easat-6589	28	5	crucial	crucial	ADJ
easat-6589	28	6	for	for	SCONJ
easat-6589	28	7	sme	sme	NOUN
easat-6589	28	8	owners	owner	NOUN
easat-6589	28	9	to	to	PART
easat-6589	28	10	proactively	proactively	ADV
easat-6589	28	11	create	create	VERB
easat-6589	28	12	a	a	DET
easat-6589	28	13	comprehensive	comprehensive	ADJ
easat-6589	28	14	reputation	reputation	NOUN
easat-6589	28	15	2488	2488	NUM
easat-6589	28	16	edelweiss	edelweiss	PROPN
easat-6589	28	17	applied	apply	VERB
easat-6589	28	18	science	science	NOUN
easat-6589	28	19	and	and	CCONJ
easat-6589	28	20	technology	technology	NOUN
easat-6589	28	21	issn	issn	PROPN
easat-6589	28	22	:	:	PUNCT
easat-6589	28	23	2576	2576	NUM
easat-6589	28	24	-	-	SYM
easat-6589	28	25	8484	8484	NUM
easat-6589	28	26	vol	vol	NOUN
easat-6589	28	27	.	.	PROPN
easat-6589	29	1	9	9	NUM
easat-6589	29	2	,	,	PUNCT
easat-6589	29	3	no	no	INTJ
easat-6589	29	4	.	.	NOUN
easat-6589	29	5	4	4	NUM
easat-6589	29	6	:	:	PUNCT
easat-6589	29	7	2487	2487	NUM
easat-6589	29	8	-	-	SYM
easat-6589	29	9	2501	2501	NUM
easat-6589	29	10	,	,	PUNCT
easat-6589	29	11	2025	2025	NUM
easat-6589	29	12	doi	doi	NOUN
easat-6589	29	13	:	:	PUNCT
easat-6589	29	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	29	15	©	©	PROPN
easat-6589	29	16	2025	2025	NUM
easat-6589	29	17	by	by	ADP
easat-6589	29	18	the	the	DET
easat-6589	29	19	author	author	NOUN
easat-6589	29	20	;	;	PUNCT
easat-6589	29	21	licensee	licensee	PROPN
easat-6589	29	22	learning	learn	VERB
easat-6589	29	23	gate	gate	NOUN
easat-6589	29	24	strategy	strategy	NOUN
easat-6589	29	25	.	.	PUNCT
easat-6589	30	1	this	this	DET
easat-6589	30	2	strategy	strategy	NOUN
easat-6589	30	3	should	should	AUX
easat-6589	30	4	specify	specify	VERB
easat-6589	30	5	the	the	DET
easat-6589	30	6	roles	role	NOUN
easat-6589	30	7	and	and	CCONJ
easat-6589	30	8	responsibilities	responsibility	NOUN
easat-6589	30	9	of	of	ADP
easat-6589	30	10	team	team	NOUN
easat-6589	30	11	members	member	NOUN
easat-6589	30	12	,	,	PUNCT
easat-6589	30	13	outline	outline	NOUN
easat-6589	30	14	procedures	procedure	NOUN
easat-6589	30	15	for	for	ADP
easat-6589	30	16	handling	handle	VERB
easat-6589	30	17	various	various	ADJ
easat-6589	30	18	types	type	NOUN
easat-6589	30	19	of	of	ADP
easat-6589	30	20	emergencies	emergency	NOUN
easat-6589	30	21	,	,	PUNCT
easat-6589	30	22	and	and	CCONJ
easat-6589	30	23	ensure	ensure	VERB
easat-6589	30	24	consistent	consistent	ADJ
easat-6589	30	25	communication	communication	NOUN
easat-6589	30	26	across	across	ADP
easat-6589	30	27	all	all	DET
easat-6589	30	28	social	social	ADJ
easat-6589	30	29	media	medium	NOUN
easat-6589	30	30	platforms	platform	NOUN
easat-6589	30	31	.	.	PUNCT
easat-6589	31	1	by	by	ADP
easat-6589	31	2	preparing	prepare	VERB
easat-6589	31	3	for	for	ADP
easat-6589	31	4	potential	potential	ADJ
easat-6589	31	5	crises	crisis	NOUN
easat-6589	31	6	ahead	ahead	ADV
easat-6589	31	7	of	of	ADP
easat-6589	31	8	time	time	NOUN
easat-6589	31	9	,	,	PUNCT
easat-6589	31	10	organizations	organization	NOUN
easat-6589	31	11	can	can	AUX
easat-6589	31	12	respond	respond	VERB
easat-6589	31	13	quickly	quickly	ADV
easat-6589	31	14	and	and	CCONJ
easat-6589	31	15	effectively	effectively	ADV
easat-6589	31	16	,	,	PUNCT
easat-6589	31	17	thereby	thereby	ADV
easat-6589	31	18	reducing	reduce	VERB
easat-6589	31	19	the	the	DET
easat-6589	31	20	risk	risk	NOUN
easat-6589	31	21	of	of	ADP
easat-6589	31	22	harm	harm	NOUN
easat-6589	31	23	to	to	ADP
easat-6589	31	24	the	the	DET
easat-6589	31	25	brand	brand	NOUN
easat-6589	31	26	's	's	PART
easat-6589	31	27	reputation	reputation	NOUN
easat-6589	31	28	.	.	PUNCT
easat-6589	32	1	however	however	ADV
easat-6589	32	2	,	,	PUNCT
easat-6589	32	3	there	there	PRON
easat-6589	32	4	is	be	VERB
easat-6589	32	5	still	still	ADV
easat-6589	32	6	a	a	DET
easat-6589	32	7	lack	lack	NOUN
easat-6589	32	8	of	of	ADP
easat-6589	32	9	understanding	understanding	NOUN
easat-6589	32	10	regarding	regard	VERB
easat-6589	32	11	the	the	DET
easat-6589	32	12	long	long	ADJ
easat-6589	32	13	-	-	PUNCT
easat-6589	32	14	term	term	NOUN
easat-6589	32	15	effects	effect	NOUN
easat-6589	32	16	of	of	ADP
easat-6589	32	17	social	social	ADJ
easat-6589	32	18	media	medium	NOUN
easat-6589	32	19	,	,	PUNCT
easat-6589	32	20	especially	especially	ADV
easat-6589	32	21	concerning	concern	VERB
easat-6589	32	22	the	the	DET
easat-6589	32	23	management	management	NOUN
easat-6589	32	24	of	of	ADP
easat-6589	32	25	potential	potential	ADJ
easat-6589	32	26	negative	negative	ADJ
easat-6589	32	27	feedback	feedback	NOUN
easat-6589	32	28	[	[	X
easat-6589	32	29	7	7	NUM
easat-6589	32	30	]	]	PUNCT
easat-6589	32	31	.	.	PUNCT
easat-6589	33	1	while	while	SCONJ
easat-6589	33	2	experts	expert	NOUN
easat-6589	33	3	have	have	AUX
easat-6589	33	4	made	make	VERB
easat-6589	33	5	considerable	considerable	ADJ
easat-6589	33	6	progress	progress	NOUN
easat-6589	33	7	in	in	ADP
easat-6589	33	8	understanding	understand	VERB
easat-6589	33	9	how	how	SCONJ
easat-6589	33	10	social	social	ADJ
easat-6589	33	11	media	media	NOUN
easat-6589	33	12	activities	activity	NOUN
easat-6589	33	13	during	during	ADP
easat-6589	33	14	a	a	DET
easat-6589	33	15	crisis	crisis	NOUN
easat-6589	33	16	can	can	AUX
easat-6589	33	17	affect	affect	VERB
easat-6589	33	18	the	the	DET
easat-6589	33	19	image	image	NOUN
easat-6589	33	20	of	of	ADP
easat-6589	33	21	smes	sme	NOUN
easat-6589	33	22	,	,	PUNCT
easat-6589	33	23	the	the	DET
easat-6589	33	24	complex	complex	ADJ
easat-6589	33	25	and	and	CCONJ
easat-6589	33	26	ever	ever	ADV
easat-6589	33	27	-	-	PUNCT
easat-6589	33	28	changing	change	VERB
easat-6589	33	29	nature	nature	NOUN
easat-6589	33	30	of	of	ADP
easat-6589	33	31	this	this	DET
easat-6589	33	32	phenomenon	phenomenon	NOUN
easat-6589	33	33	necessitates	necessitate	VERB
easat-6589	33	34	ongoing	ongoing	ADJ
easat-6589	33	35	research	research	NOUN
easat-6589	33	36	.	.	PUNCT
easat-6589	34	1	majority	majority	NOUN
easat-6589	34	2	of	of	ADP
easat-6589	34	3	studies	study	NOUN
easat-6589	34	4	have	have	AUX
easat-6589	34	5	concentrated	concentrate	VERB
easat-6589	34	6	on	on	ADP
easat-6589	34	7	examining	examine	VERB
easat-6589	34	8	the	the	DET
easat-6589	34	9	impact	impact	NOUN
easat-6589	34	10	of	of	ADP
easat-6589	34	11	social	social	ADJ
easat-6589	34	12	media	medium	NOUN
easat-6589	34	13	activities	activity	NOUN
easat-6589	34	14	on	on	ADP
easat-6589	34	15	reputation	reputation	NOUN
easat-6589	34	16	using	use	VERB
easat-6589	34	17	data	datum	NOUN
easat-6589	34	18	from	from	ADP
easat-6589	34	19	a	a	DET
easat-6589	34	20	single	single	ADJ
easat-6589	34	21	platform	platform	NOUN
easat-6589	34	22	.	.	PUNCT
easat-6589	35	1	this	this	DET
easat-6589	35	2	research	research	NOUN
easat-6589	35	3	overlooked	overlook	VERB
easat-6589	35	4	the	the	DET
easat-6589	35	5	distinct	distinct	ADJ
easat-6589	35	6	capabilities	capability	NOUN
easat-6589	35	7	,	,	PUNCT
easat-6589	35	8	tools	tool	NOUN
easat-6589	35	9	,	,	PUNCT
easat-6589	35	10	and	and	CCONJ
easat-6589	35	11	features	feature	NOUN
easat-6589	35	12	of	of	ADP
easat-6589	35	13	different	different	ADJ
easat-6589	35	14	platforms	platform	NOUN
easat-6589	35	15	,	,	PUNCT
easat-6589	35	16	which	which	PRON
easat-6589	35	17	are	be	AUX
easat-6589	35	18	crucial	crucial	ADJ
easat-6589	35	19	considerations	consideration	NOUN
easat-6589	35	20	for	for	ADP
easat-6589	35	21	devising	devise	VERB
easat-6589	35	22	an	an	DET
easat-6589	35	23	effective	effective	ADJ
easat-6589	35	24	reputation	reputation	NOUN
easat-6589	35	25	management	management	NOUN
easat-6589	35	26	strategy	strategy	NOUN
easat-6589	35	27	[	[	X
easat-6589	35	28	8	8	NUM
easat-6589	35	29	-	-	SYM
easat-6589	35	30	10	10	NUM
easat-6589	35	31	]	]	PUNCT
easat-6589	35	32	.	.	PUNCT
easat-6589	36	1	this	this	PRON
easat-6589	36	2	underscores	underscore	VERB
easat-6589	36	3	the	the	DET
easat-6589	36	4	necessity	necessity	NOUN
easat-6589	36	5	for	for	ADP
easat-6589	36	6	research	research	NOUN
easat-6589	36	7	that	that	PRON
easat-6589	36	8	thoroughly	thoroughly	ADV
easat-6589	36	9	investigates	investigate	VERB
easat-6589	36	10	the	the	DET
easat-6589	36	11	effects	effect	NOUN
easat-6589	36	12	of	of	ADP
easat-6589	36	13	utilizing	utilize	VERB
easat-6589	36	14	various	various	ADJ
easat-6589	36	15	platforms	platform	NOUN
easat-6589	36	16	alongside	alongside	ADP
easat-6589	36	17	appropriate	appropriate	ADJ
easat-6589	36	18	strategies	strategy	NOUN
easat-6589	36	19	.	.	PUNCT
easat-6589	37	1	for	for	ADP
easat-6589	37	2	this	this	DET
easat-6589	37	3	reason	reason	NOUN
easat-6589	37	4	,	,	PUNCT
easat-6589	37	5	several	several	ADJ
easat-6589	37	6	research	research	NOUN
easat-6589	37	7	suggestions	suggestion	NOUN
easat-6589	37	8	suggested	suggest	VERB
easat-6589	37	9	the	the	DET
easat-6589	37	10	need	need	NOUN
easat-6589	37	11	for	for	ADP
easat-6589	37	12	more	more	ADV
easat-6589	37	13	holistic	holistic	ADJ
easat-6589	37	14	examination	examination	NOUN
easat-6589	37	15	on	on	ADP
easat-6589	37	16	studying	study	VERB
easat-6589	37	17	multiple	multiple	ADJ
easat-6589	37	18	social	social	ADJ
easat-6589	37	19	media	medium	NOUN
easat-6589	37	20	platforms	platform	NOUN
easat-6589	37	21	to	to	PART
easat-6589	37	22	identify	identify	VERB
easat-6589	37	23	platform	platform	NOUN
easat-6589	37	24	-	-	PUNCT
easat-6589	37	25	specific	specific	ADJ
easat-6589	37	26	response	response	NOUN
easat-6589	37	27	strategies	strategy	NOUN
easat-6589	37	28	that	that	PRON
easat-6589	37	29	can	can	AUX
easat-6589	37	30	enhance	enhance	VERB
easat-6589	37	31	business	business	NOUN
easat-6589	37	32	reputation	reputation	NOUN
easat-6589	37	33	.	.	PUNCT
easat-6589	38	1	thus	thus	ADV
easat-6589	38	2	,	,	PUNCT
easat-6589	38	3	this	this	DET
easat-6589	38	4	research	research	NOUN
easat-6589	38	5	will	will	AUX
easat-6589	38	6	undertake	undertake	VERB
easat-6589	38	7	a	a	DET
easat-6589	38	8	comprehensive	comprehensive	ADJ
easat-6589	38	9	and	and	CCONJ
easat-6589	38	10	meticulous	meticulous	ADJ
easat-6589	38	11	examination	examination	NOUN
easat-6589	38	12	of	of	ADP
easat-6589	38	13	how	how	SCONJ
easat-6589	38	14	sme	sme	PROPN
easat-6589	38	15	owners	owner	NOUN
easat-6589	38	16	'	'	PART
easat-6589	38	17	responses	response	NOUN
easat-6589	38	18	on	on	ADP
easat-6589	38	19	various	various	ADJ
easat-6589	38	20	social	social	ADJ
easat-6589	38	21	media	medium	NOUN
easat-6589	38	22	platforms	platform	NOUN
easat-6589	38	23	may	may	AUX
easat-6589	38	24	affect	affect	VERB
easat-6589	38	25	their	their	PRON
easat-6589	38	26	firm	firm	NOUN
easat-6589	38	27	's	's	PART
easat-6589	38	28	reputation	reputation	NOUN
easat-6589	38	29	during	during	ADP
easat-6589	38	30	times	time	NOUN
easat-6589	38	31	of	of	ADP
easat-6589	38	32	crisis	crisis	NOUN
easat-6589	38	33	.	.	PUNCT
easat-6589	39	1	this	this	DET
easat-6589	39	2	research	research	NOUN
easat-6589	39	3	will	will	AUX
easat-6589	39	4	provide	provide	VERB
easat-6589	39	5	valuable	valuable	ADJ
easat-6589	39	6	insights	insight	NOUN
easat-6589	39	7	that	that	PRON
easat-6589	39	8	can	can	AUX
easat-6589	39	9	guide	guide	VERB
easat-6589	39	10	smes	sme	NOUN
easat-6589	39	11	in	in	ADP
easat-6589	39	12	effectively	effectively	ADV
easat-6589	39	13	managing	manage	VERB
easat-6589	39	14	their	their	PRON
easat-6589	39	15	reputation	reputation	NOUN
easat-6589	39	16	across	across	ADP
easat-6589	39	17	multiple	multiple	ADJ
easat-6589	39	18	social	social	ADJ
easat-6589	39	19	media	medium	NOUN
easat-6589	39	20	platforms	platform	NOUN
easat-6589	39	21	during	during	ADP
easat-6589	39	22	crises	crisis	NOUN
easat-6589	39	23	.	.	PUNCT
easat-6589	40	1	for	for	ADP
easat-6589	40	2	this	this	DET
easat-6589	40	3	study	study	NOUN
easat-6589	40	4	,	,	PUNCT
easat-6589	40	5	a	a	DET
easat-6589	40	6	particular	particular	ADJ
easat-6589	40	7	focus	focus	NOUN
easat-6589	40	8	area	area	NOUN
easat-6589	40	9	is	be	AUX
easat-6589	40	10	to	to	PART
easat-6589	40	11	explore	explore	VERB
easat-6589	40	12	the	the	DET
easat-6589	40	13	impact	impact	NOUN
easat-6589	40	14	of	of	ADP
easat-6589	40	15	social	social	ADJ
easat-6589	40	16	media	medium	NOUN
easat-6589	40	17	platforms	platform	NOUN
easat-6589	40	18	on	on	ADP
easat-6589	40	19	the	the	DET
easat-6589	40	20	online	online	ADJ
easat-6589	40	21	reputation	reputation	NOUN
easat-6589	40	22	of	of	ADP
easat-6589	40	23	smes	sme	NOUN
easat-6589	40	24	within	within	ADP
easat-6589	40	25	the	the	DET
easat-6589	40	26	saudi	saudi	ADJ
easat-6589	40	27	arabian	arabian	ADJ
easat-6589	40	28	context	context	NOUN
easat-6589	40	29	,	,	PUNCT
easat-6589	40	30	alongside	alongside	ADP
easat-6589	40	31	identifying	identify	VERB
easat-6589	40	32	the	the	DET
easat-6589	40	33	strategies	strategy	NOUN
easat-6589	40	34	employed	employ	VERB
easat-6589	40	35	by	by	ADP
easat-6589	40	36	businesses	business	NOUN
easat-6589	40	37	to	to	PART
easat-6589	40	38	effectively	effectively	ADV
easat-6589	40	39	manage	manage	VERB
easat-6589	40	40	their	their	PRON
easat-6589	40	41	online	online	ADJ
easat-6589	40	42	reputation	reputation	NOUN
easat-6589	40	43	across	across	ADP
easat-6589	40	44	various	various	ADJ
easat-6589	40	45	social	social	ADJ
easat-6589	40	46	media	medium	NOUN
easat-6589	40	47	platforms	platform	NOUN
easat-6589	40	48	.	.	PUNCT
easat-6589	41	1	with	with	ADP
easat-6589	41	2	the	the	DET
easat-6589	41	3	government	government	NOUN
easat-6589	41	4	2030	2030	NUM
easat-6589	41	5	vison	vison	PROPN
easat-6589	41	6	,	,	PUNCT
easat-6589	41	7	social	social	ADJ
easat-6589	41	8	media	medium	NOUN
easat-6589	41	9	is	be	AUX
easat-6589	41	10	already	already	ADV
easat-6589	41	11	a	a	DET
easat-6589	41	12	part	part	NOUN
easat-6589	41	13	of	of	ADP
easat-6589	41	14	saudi	saudi	PROPN
easat-6589	41	15	arabia	arabia	PROPN
easat-6589	41	16	's	's	PART
easat-6589	41	17	digital	digital	ADJ
easat-6589	41	18	landscape	landscape	NOUN
easat-6589	41	19	,	,	PUNCT
easat-6589	41	20	and	and	CCONJ
easat-6589	41	21	its	its	PRON
easat-6589	41	22	significance	significance	NOUN
easat-6589	41	23	is	be	AUX
easat-6589	41	24	only	only	ADV
easat-6589	41	25	expected	expect	VERB
easat-6589	41	26	to	to	PART
easat-6589	41	27	grow	grow	VERB
easat-6589	41	28	.	.	PUNCT
easat-6589	42	1	94.30	94.30	NUM
easat-6589	42	2	percent	percent	NOUN
easat-6589	42	3	of	of	ADP
easat-6589	42	4	saudi	saudi	PROPN
easat-6589	42	5	arabia	arabia	PROPN
easat-6589	42	6	's	's	PART
easat-6589	42	7	population	population	NOUN
easat-6589	42	8	,	,	PUNCT
easat-6589	42	9	use	use	VERB
easat-6589	42	10	social	social	ADJ
easat-6589	42	11	media	medium	NOUN
easat-6589	42	12	,	,	PUNCT
easat-6589	42	13	a	a	DET
easat-6589	42	14	significant	significant	ADJ
easat-6589	42	15	increase	increase	NOUN
easat-6589	42	16	over	over	ADP
easat-6589	42	17	the	the	DET
easat-6589	42	18	previous	previous	ADJ
easat-6589	42	19	ten	ten	NUM
easat-6589	42	20	years	year	NOUN
easat-6589	42	21	.	.	PUNCT
easat-6589	43	1	by	by	ADP
easat-6589	43	2	2024	2024	NUM
easat-6589	43	3	,	,	PUNCT
easat-6589	43	4	there	there	PRON
easat-6589	43	5	will	will	AUX
easat-6589	43	6	be	be	AUX
easat-6589	43	7	35.33	35.33	NUM
easat-6589	43	8	million	million	NUM
easat-6589	43	9	social	social	ADJ
easat-6589	43	10	media	medium	NOUN
easat-6589	43	11	users	user	NOUN
easat-6589	43	12	worldwide	worldwide	ADV
easat-6589	43	13	,	,	PUNCT
easat-6589	43	14	up	up	ADV
easat-6589	43	15	from	from	ADP
easat-6589	43	16	7.60	7.60	NUM
easat-6589	43	17	million	million	NUM
easat-6589	43	18	in	in	ADP
easat-6589	43	19	2014	2014	NUM
easat-6589	43	20	[	[	X
easat-6589	43	21	11	11	NUM
easat-6589	43	22	]	]	PUNCT
easat-6589	43	23	.	.	PUNCT
easat-6589	44	1	with	with	ADP
easat-6589	44	2	the	the	DET
easat-6589	44	3	country	country	NOUN
easat-6589	44	4	's	's	PART
easat-6589	44	5	digital	digital	ADJ
easat-6589	44	6	transformation	transformation	NOUN
easat-6589	44	7	strategy	strategy	NOUN
easat-6589	44	8	and	and	CCONJ
easat-6589	44	9	the	the	DET
easat-6589	44	10	encouragement	encouragement	NOUN
easat-6589	44	11	of	of	ADP
easat-6589	44	12	companies	company	NOUN
easat-6589	44	13	and	and	CCONJ
easat-6589	44	14	organizations	organization	NOUN
easat-6589	44	15	to	to	PART
easat-6589	44	16	do	do	AUX
easat-6589	44	17	so	so	ADV
easat-6589	44	18	,	,	PUNCT
easat-6589	44	19	it	it	PRON
easat-6589	44	20	is	be	AUX
easat-6589	44	21	necessary	necessary	ADJ
easat-6589	44	22	to	to	PART
easat-6589	44	23	study	study	VERB
easat-6589	44	24	how	how	SCONJ
easat-6589	44	25	companies	company	NOUN
easat-6589	44	26	formulate	formulate	VERB
easat-6589	44	27	their	their	PRON
easat-6589	44	28	reputation	reputation	NOUN
easat-6589	44	29	strategy	strategy	NOUN
easat-6589	44	30	faced	face	VERB
easat-6589	44	31	from	from	ADP
easat-6589	44	32	various	various	ADJ
easat-6589	44	33	social	social	ADJ
easat-6589	44	34	media	medium	NOUN
easat-6589	44	35	platforms	platform	NOUN
easat-6589	44	36	.	.	PUNCT
easat-6589	45	1	this	this	DET
easat-6589	45	2	study	study	NOUN
easat-6589	45	3	contributes	contribute	VERB
easat-6589	45	4	to	to	ADP
easat-6589	45	5	the	the	DET
easat-6589	45	6	existing	exist	VERB
easat-6589	45	7	research	research	NOUN
easat-6589	45	8	on	on	ADP
easat-6589	45	9	online	online	ADJ
easat-6589	45	10	business	business	NOUN
easat-6589	45	11	reputation	reputation	NOUN
easat-6589	45	12	by	by	ADP
easat-6589	45	13	examining	examine	VERB
easat-6589	45	14	the	the	DET
easat-6589	45	15	intricacies	intricacy	NOUN
easat-6589	45	16	of	of	ADP
easat-6589	45	17	reputation	reputation	NOUN
easat-6589	45	18	management	management	NOUN
easat-6589	45	19	across	across	ADP
easat-6589	45	20	various	various	ADJ
easat-6589	45	21	social	social	ADJ
easat-6589	45	22	media	medium	NOUN
easat-6589	45	23	platforms	platform	NOUN
easat-6589	45	24	.	.	PUNCT
easat-6589	46	1	its	its	PRON
easat-6589	46	2	significance	significance	NOUN
easat-6589	46	3	lies	lie	VERB
easat-6589	46	4	in	in	ADP
easat-6589	46	5	providing	provide	VERB
easat-6589	46	6	guidance	guidance	NOUN
easat-6589	46	7	to	to	ADP
easat-6589	46	8	smes	sme	NOUN
easat-6589	46	9	on	on	ADP
easat-6589	46	10	effectively	effectively	ADV
easat-6589	46	11	utilizing	utilize	VERB
easat-6589	46	12	and	and	CCONJ
easat-6589	46	13	strategizing	strategize	VERB
easat-6589	46	14	the	the	DET
easat-6589	46	15	management	management	NOUN
easat-6589	46	16	of	of	ADP
easat-6589	46	17	social	social	ADJ
easat-6589	46	18	media	medium	NOUN
easat-6589	46	19	platforms	platform	NOUN
easat-6589	46	20	to	to	PART
easat-6589	46	21	build	build	VERB
easat-6589	46	22	and	and	CCONJ
easat-6589	46	23	oversee	oversee	VERB
easat-6589	46	24	their	their	PRON
easat-6589	46	25	online	online	ADJ
easat-6589	46	26	reputation	reputation	NOUN
easat-6589	46	27	.	.	PUNCT
easat-6589	47	1	the	the	DET
easat-6589	47	2	rationale	rationale	NOUN
easat-6589	47	3	for	for	ADP
easat-6589	47	4	undertaking	undertake	VERB
easat-6589	47	5	this	this	DET
easat-6589	47	6	research	research	NOUN
easat-6589	47	7	stems	stem	VERB
easat-6589	47	8	from	from	ADP
easat-6589	47	9	the	the	DET
easat-6589	47	10	need	need	NOUN
easat-6589	47	11	to	to	PART
easat-6589	47	12	advance	advance	VERB
easat-6589	47	13	the	the	DET
easat-6589	47	14	understanding	understanding	NOUN
easat-6589	47	15	of	of	ADP
easat-6589	47	16	online	online	ADJ
easat-6589	47	17	reputation	reputation	NOUN
easat-6589	47	18	and	and	CCONJ
easat-6589	47	19	its	its	PRON
easat-6589	47	20	significant	significant	ADJ
easat-6589	47	21	impact	impact	NOUN
easat-6589	47	22	on	on	ADP
easat-6589	47	23	businesses	business	NOUN
easat-6589	47	24	,	,	PUNCT
easat-6589	47	25	particularly	particularly	ADV
easat-6589	47	26	smes	sme	NOUN
easat-6589	47	27	.	.	PUNCT
easat-6589	48	1	2	2	X
easat-6589	48	2	.	.	X
easat-6589	48	3	literature	literature	NOUN
easat-6589	48	4	review	review	VERB
easat-6589	48	5	2.1	2.1	NUM
easat-6589	48	6	.	.	PUNCT
easat-6589	49	1	social	social	ADJ
easat-6589	49	2	media	medium	NOUN
easat-6589	49	3	social	social	ADJ
easat-6589	49	4	media	medium	NOUN
easat-6589	49	5	encompasses	encompass	VERB
easat-6589	49	6	digital	digital	ADJ
easat-6589	49	7	platforms	platform	NOUN
easat-6589	49	8	that	that	PRON
easat-6589	49	9	enable	enable	VERB
easat-6589	49	10	interpersonal	interpersonal	ADJ
easat-6589	49	11	connections	connection	NOUN
easat-6589	49	12	,	,	PUNCT
easat-6589	49	13	information	information	NOUN
easat-6589	49	14	sharing	sharing	NOUN
easat-6589	49	15	,	,	PUNCT
easat-6589	49	16	and	and	CCONJ
easat-6589	49	17	communication	communication	NOUN
easat-6589	49	18	among	among	ADP
easat-6589	49	19	individuals	individual	NOUN
easat-6589	49	20	.	.	PUNCT
easat-6589	50	1	pütter	pütter	NOUN
easat-6589	51	1	[	[	X
easat-6589	51	2	12	12	NUM
easat-6589	51	3	]	]	PUNCT
easat-6589	51	4	described	describe	VERB
easat-6589	51	5	social	social	ADJ
easat-6589	51	6	media	medium	NOUN
easat-6589	51	7	in	in	ADP
easat-6589	51	8	the	the	DET
easat-6589	51	9	business	business	NOUN
easat-6589	51	10	realm	realm	NOUN
easat-6589	51	11	as	as	SCONJ
easat-6589	51	12	the	the	DET
easat-6589	51	13	strategic	strategic	ADJ
easat-6589	51	14	use	use	NOUN
easat-6589	51	15	of	of	ADP
easat-6589	51	16	digital	digital	ADJ
easat-6589	51	17	platforms	platform	NOUN
easat-6589	51	18	to	to	PART
easat-6589	51	19	improve	improve	VERB
easat-6589	51	20	communication	communication	NOUN
easat-6589	51	21	,	,	PUNCT
easat-6589	51	22	engage	engage	VERB
easat-6589	51	23	with	with	ADP
easat-6589	51	24	clients	client	NOUN
easat-6589	51	25	,	,	PUNCT
easat-6589	51	26	and	and	CCONJ
easat-6589	51	27	enhance	enhance	VERB
easat-6589	51	28	brand	brand	NOUN
easat-6589	51	29	recognition	recognition	NOUN
easat-6589	51	30	.	.	PUNCT
easat-6589	52	1	additionally	additionally	ADV
easat-6589	52	2	,	,	PUNCT
easat-6589	52	3	the	the	DET
easat-6589	52	4	emergence	emergence	NOUN
easat-6589	52	5	of	of	ADP
easat-6589	52	6	social	social	ADJ
easat-6589	52	7	media	medium	NOUN
easat-6589	52	8	has	have	AUX
easat-6589	52	9	profoundly	profoundly	ADV
easat-6589	52	10	changed	change	VERB
easat-6589	52	11	the	the	DET
easat-6589	52	12	ways	way	NOUN
easat-6589	52	13	in	in	ADP
easat-6589	52	14	which	which	PRON
easat-6589	52	15	people	people	NOUN
easat-6589	52	16	communicate	communicate	VERB
easat-6589	52	17	,	,	PUNCT
easat-6589	52	18	collaborate	collaborate	VERB
easat-6589	52	19	,	,	PUNCT
easat-6589	52	20	consume	consume	VERB
easat-6589	52	21	,	,	PUNCT
easat-6589	52	22	and	and	CCONJ
easat-6589	52	23	create	create	VERB
easat-6589	52	24	content	content	NOUN
easat-6589	52	25	.	.	PUNCT
easat-6589	53	1	the	the	DET
easat-6589	53	2	depiction	depiction	NOUN
easat-6589	53	3	of	of	ADP
easat-6589	53	4	information	information	NOUN
easat-6589	53	5	technology	technology	NOUN
easat-6589	53	6	's	's	PART
easat-6589	53	7	transformative	transformative	ADJ
easat-6589	53	8	effects	effect	NOUN
easat-6589	53	9	on	on	ADP
easat-6589	53	10	companies	company	NOUN
easat-6589	53	11	,	,	PUNCT
easat-6589	53	12	both	both	CCONJ
easat-6589	53	13	internally	internally	ADV
easat-6589	53	14	and	and	CCONJ
easat-6589	53	15	externally	externally	ADV
easat-6589	53	16	,	,	PUNCT
easat-6589	53	17	is	be	AUX
easat-6589	53	18	deemed	deem	VERB
easat-6589	53	19	significant	significant	ADJ
easat-6589	53	20	aral	aral	PROPN
easat-6589	53	21	,	,	PUNCT
easat-6589	53	22	et	et	PROPN
easat-6589	53	23	al	al	PROPN
easat-6589	53	24	.	.	PUNCT
easat-6589	54	1	[	[	X
easat-6589	54	2	13	13	NUM
easat-6589	54	3	]	]	PUNCT
easat-6589	54	4	.	.	PUNCT
easat-6589	55	1	dong	dong	PROPN
easat-6589	55	2	and	and	CCONJ
easat-6589	55	3	wu	wu	PROPN
easat-6589	56	1	[	[	X
easat-6589	56	2	14	14	NUM
easat-6589	56	3	]	]	SYM
easat-6589	56	4	defined	define	VERB
easat-6589	56	5	social	social	ADJ
easat-6589	56	6	media	medium	NOUN
easat-6589	56	7	as	as	ADP
easat-6589	56	8	an	an	DET
easat-6589	56	9	online	online	ADJ
easat-6589	56	10	community	community	NOUN
easat-6589	56	11	that	that	PRON
easat-6589	56	12	offers	offer	VERB
easat-6589	56	13	organizations	organization	NOUN
easat-6589	56	14	a	a	DET
easat-6589	56	15	diverse	diverse	ADJ
easat-6589	56	16	and	and	CCONJ
easat-6589	56	17	abundant	abundant	ADJ
easat-6589	56	18	pool	pool	NOUN
easat-6589	56	19	of	of	ADP
easat-6589	56	20	resources	resource	NOUN
easat-6589	56	21	,	,	PUNCT
easat-6589	56	22	which	which	PRON
easat-6589	56	23	can	can	AUX
easat-6589	56	24	be	be	AUX
easat-6589	56	25	leveraged	leverage	VERB
easat-6589	56	26	to	to	PART
easat-6589	56	27	foster	foster	VERB
easat-6589	56	28	creativity	creativity	NOUN
easat-6589	56	29	within	within	ADP
easat-6589	56	30	the	the	DET
easat-6589	56	31	organization	organization	NOUN
easat-6589	56	32	.	.	PUNCT
easat-6589	57	1	social	social	ADJ
easat-6589	57	2	media	medium	NOUN
easat-6589	57	3	platforms	platform	NOUN
easat-6589	57	4	are	be	AUX
easat-6589	57	5	valuable	valuable	ADJ
easat-6589	57	6	tools	tool	NOUN
easat-6589	57	7	for	for	ADP
easat-6589	57	8	acquiring	acquire	VERB
easat-6589	57	9	new	new	ADJ
easat-6589	57	10	customers	customer	NOUN
easat-6589	57	11	,	,	PUNCT
easat-6589	57	12	staying	stay	VERB
easat-6589	57	13	in	in	ADP
easat-6589	57	14	touch	touch	NOUN
easat-6589	57	15	with	with	ADP
easat-6589	57	16	existing	exist	VERB
easat-6589	57	17	ones	one	NOUN
easat-6589	57	18	,	,	PUNCT
easat-6589	57	19	and	and	CCONJ
easat-6589	57	20	promoting	promote	VERB
easat-6589	57	21	new	new	ADJ
easat-6589	57	22	products	product	NOUN
easat-6589	57	23	,	,	PUNCT
easat-6589	57	24	promotions	promotion	NOUN
easat-6589	57	25	,	,	PUNCT
easat-6589	57	26	offers	offer	NOUN
easat-6589	57	27	,	,	PUNCT
easat-6589	57	28	and	and	CCONJ
easat-6589	57	29	events	event	NOUN
easat-6589	57	30	.	.	PUNCT
easat-6589	58	1	this	this	PRON
easat-6589	58	2	allows	allow	VERB
easat-6589	58	3	companies	company	NOUN
easat-6589	58	4	to	to	PART
easat-6589	58	5	create	create	VERB
easat-6589	58	6	a	a	DET
easat-6589	58	7	comprehensive	comprehensive	ADJ
easat-6589	58	8	and	and	CCONJ
easat-6589	58	9	effective	effective	ADJ
easat-6589	58	10	public	public	ADJ
easat-6589	58	11	relations	relation	NOUN
easat-6589	58	12	strategy	strategy	NOUN
easat-6589	58	13	tailored	tailor	VERB
easat-6589	58	14	to	to	ADP
easat-6589	58	15	their	their	PRON
easat-6589	58	16	specific	specific	ADJ
easat-6589	58	17	needs	need	NOUN
easat-6589	58	18	[	[	X
easat-6589	58	19	15	15	NUM
easat-6589	58	20	]	]	PUNCT
easat-6589	58	21	.	.	PUNCT
easat-6589	59	1	different	different	ADJ
easat-6589	59	2	social	social	ADJ
easat-6589	59	3	networking	network	VERB
easat-6589	59	4	sites	site	NOUN
easat-6589	59	5	offer	offer	VERB
easat-6589	59	6	various	various	ADJ
easat-6589	59	7	features	feature	NOUN
easat-6589	59	8	for	for	ADP
easat-6589	59	9	business	business	NOUN
easat-6589	59	10	promotion	promotion	NOUN
easat-6589	59	11	.	.	PUNCT
easat-6589	60	1	on	on	ADP
easat-6589	60	2	some	some	DET
easat-6589	60	3	platforms	platform	NOUN
easat-6589	60	4	,	,	PUNCT
easat-6589	60	5	2489	2489	NUM
easat-6589	60	6	edelweiss	edelweiss	PROPN
easat-6589	60	7	applied	apply	VERB
easat-6589	60	8	science	science	NOUN
easat-6589	60	9	and	and	CCONJ
easat-6589	60	10	technology	technology	NOUN
easat-6589	60	11	issn	issn	PROPN
easat-6589	60	12	:	:	PUNCT
easat-6589	60	13	2576	2576	NUM
easat-6589	60	14	-	-	SYM
easat-6589	60	15	8484	8484	NUM
easat-6589	60	16	vol	vol	NOUN
easat-6589	60	17	.	.	PROPN
easat-6589	61	1	9	9	NUM
easat-6589	61	2	,	,	PUNCT
easat-6589	61	3	no	no	INTJ
easat-6589	61	4	.	.	NOUN
easat-6589	61	5	4	4	NUM
easat-6589	61	6	:	:	PUNCT
easat-6589	61	7	2487	2487	NUM
easat-6589	61	8	-	-	SYM
easat-6589	61	9	2501	2501	NUM
easat-6589	61	10	,	,	PUNCT
easat-6589	61	11	2025	2025	NUM
easat-6589	61	12	doi	doi	NOUN
easat-6589	61	13	:	:	PUNCT
easat-6589	61	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	61	15	©	©	PROPN
easat-6589	61	16	2025	2025	NUM
easat-6589	61	17	by	by	ADP
easat-6589	61	18	the	the	DET
easat-6589	61	19	author	author	NOUN
easat-6589	61	20	;	;	PUNCT
easat-6589	61	21	licensee	licensee	PROPN
easat-6589	61	22	learning	learn	VERB
easat-6589	61	23	gate	gate	NOUN
easat-6589	61	24	users	user	NOUN
easat-6589	61	25	can	can	AUX
easat-6589	61	26	share	share	VERB
easat-6589	61	27	multiple	multiple	ADJ
easat-6589	61	28	types	type	NOUN
easat-6589	61	29	of	of	ADP
easat-6589	61	30	content	content	NOUN
easat-6589	61	31	,	,	PUNCT
easat-6589	61	32	such	such	ADJ
easat-6589	61	33	as	as	ADP
easat-6589	61	34	hyperlinks	hyperlink	NOUN
easat-6589	61	35	,	,	PUNCT
easat-6589	61	36	videos	video	NOUN
easat-6589	61	37	,	,	PUNCT
easat-6589	61	38	images	image	NOUN
easat-6589	61	39	,	,	PUNCT
easat-6589	61	40	fan	fan	NOUN
easat-6589	61	41	pages	page	NOUN
easat-6589	61	42	,	,	PUNCT
easat-6589	61	43	groups	group	NOUN
easat-6589	61	44	,	,	PUNCT
easat-6589	61	45	and	and	CCONJ
easat-6589	61	46	advertisements	advertisement	NOUN
easat-6589	61	47	[	[	X
easat-6589	61	48	15	15	NUM
easat-6589	61	49	]	]	PUNCT
easat-6589	61	50	.	.	PUNCT
easat-6589	62	1	2.1.1	2.1.1	X
easat-6589	62	2	.	.	PUNCT
easat-6589	62	3	twitter	twitter	NOUN
easat-6589	62	4	in	in	ADP
easat-6589	62	5	business	business	NOUN
easat-6589	62	6	(	(	PUNCT
easat-6589	62	7	x	x	X
easat-6589	62	8	)	)	PUNCT
easat-6589	62	9	as	as	SCONJ
easat-6589	62	10	stated	state	VERB
easat-6589	62	11	by	by	ADP
easat-6589	62	12	curran	curran	NOUN
easat-6589	62	13	,	,	PUNCT
easat-6589	62	14	et	et	PROPN
easat-6589	62	15	al	al	PROPN
easat-6589	62	16	.	.	PUNCT
easat-6589	63	1	[	[	X
easat-6589	63	2	15	15	NUM
easat-6589	63	3	]	]	X
easat-6589	63	4	twitter	twitter	NOUN
easat-6589	63	5	stands	stand	VERB
easat-6589	63	6	out	out	ADP
easat-6589	63	7	with	with	ADP
easat-6589	63	8	its	its	PRON
easat-6589	63	9	distinct	distinct	ADJ
easat-6589	63	10	framework	framework	NOUN
easat-6589	63	11	compared	compare	VERB
easat-6589	63	12	to	to	ADP
easat-6589	63	13	youtube	youtube	NOUN
easat-6589	63	14	and	and	CCONJ
easat-6589	63	15	facebook	facebook	NOUN
easat-6589	63	16	,	,	PUNCT
easat-6589	63	17	yet	yet	CCONJ
easat-6589	63	18	it	it	PRON
easat-6589	63	19	holds	hold	VERB
easat-6589	63	20	significant	significant	ADJ
easat-6589	63	21	potential	potential	NOUN
easat-6589	63	22	for	for	ADP
easat-6589	63	23	fostering	foster	VERB
easat-6589	63	24	an	an	DET
easat-6589	63	25	innovative	innovative	ADJ
easat-6589	63	26	ecosystem	ecosystem	NOUN
easat-6589	63	27	involving	involve	VERB
easat-6589	63	28	individuals	individual	NOUN
easat-6589	63	29	,	,	PUNCT
easat-6589	63	30	corporations	corporation	NOUN
easat-6589	63	31	,	,	PUNCT
easat-6589	63	32	and	and	CCONJ
easat-6589	63	33	media	medium	NOUN
easat-6589	63	34	entities	entity	NOUN
easat-6589	63	35	.	.	PUNCT
easat-6589	64	1	this	this	DET
easat-6589	64	2	potential	potential	NOUN
easat-6589	64	3	is	be	AUX
easat-6589	64	4	evident	evident	ADJ
easat-6589	64	5	in	in	ADP
easat-6589	64	6	its	its	PRON
easat-6589	64	7	facilitation	facilitation	NOUN
easat-6589	64	8	of	of	ADP
easat-6589	64	9	interactive	interactive	ADJ
easat-6589	64	10	dialogues	dialogue	NOUN
easat-6589	64	11	on	on	ADP
easat-6589	64	12	relevant	relevant	ADJ
easat-6589	64	13	topics	topic	NOUN
easat-6589	64	14	.	.	PUNCT
easat-6589	65	1	initially	initially	ADV
easat-6589	65	2	focused	focus	VERB
easat-6589	65	3	on	on	ADP
easat-6589	65	4	individuals	individual	NOUN
easat-6589	65	5	sharing	share	VERB
easat-6589	65	6	immediate	immediate	ADJ
easat-6589	65	7	experiences	experience	NOUN
easat-6589	65	8	,	,	PUNCT
easat-6589	65	9	twitter	twitter	NOUN
easat-6589	65	10	has	have	AUX
easat-6589	65	11	expanded	expand	VERB
easat-6589	65	12	its	its	PRON
easat-6589	65	13	capabilities	capability	NOUN
easat-6589	65	14	to	to	PART
easat-6589	65	15	enable	enable	VERB
easat-6589	65	16	global	global	ADJ
easat-6589	65	17	information	information	NOUN
easat-6589	65	18	dissemination	dissemination	NOUN
easat-6589	65	19	,	,	PUNCT
easat-6589	65	20	brand	brand	NOUN
easat-6589	65	21	discussions	discussion	NOUN
easat-6589	65	22	,	,	PUNCT
easat-6589	65	23	and	and	CCONJ
easat-6589	65	24	rapid	rapid	ADJ
easat-6589	65	25	news	news	NOUN
easat-6589	65	26	distribution	distribution	NOUN
easat-6589	65	27	.	.	PUNCT
easat-6589	66	1	this	this	DET
easat-6589	66	2	evolution	evolution	NOUN
easat-6589	66	3	is	be	AUX
easat-6589	66	4	reflected	reflect	VERB
easat-6589	66	5	in	in	ADP
easat-6589	66	6	its	its	PRON
easat-6589	66	7	current	current	ADJ
easat-6589	66	8	tagline	tagline	NOUN
easat-6589	66	9	:	:	PUNCT
easat-6589	66	10	"	"	PUNCT
easat-6589	66	11	the	the	DET
easat-6589	66	12	best	good	ADJ
easat-6589	66	13	method	method	NOUN
easat-6589	66	14	to	to	PART
easat-6589	66	15	discover	discover	VERB
easat-6589	66	16	new	new	ADJ
easat-6589	66	17	developments	development	NOUN
easat-6589	66	18	within	within	ADP
easat-6589	66	19	your	your	PRON
easat-6589	66	20	domain	domain	NOUN
easat-6589	66	21	"	"	PUNCT
easat-6589	66	22	[	[	X
easat-6589	66	23	15	15	NUM
easat-6589	66	24	]	]	PUNCT
easat-6589	66	25	.	.	PUNCT
easat-6589	67	1	however	however	ADV
easat-6589	67	2	,	,	PUNCT
easat-6589	67	3	twitter	twitter	NOUN
easat-6589	67	4	has	have	AUX
easat-6589	67	5	recently	recently	ADV
easat-6589	67	6	undergone	undergo	VERB
easat-6589	67	7	a	a	DET
easat-6589	67	8	major	major	ADJ
easat-6589	67	9	transformation	transformation	NOUN
easat-6589	67	10	and	and	CCONJ
easat-6589	67	11	rebranded	rebrande	VERB
easat-6589	67	12	as	as	ADP
easat-6589	67	13	the	the	DET
easat-6589	67	14	x	x	NOUN
easat-6589	67	15	platform	platform	NOUN
easat-6589	67	16	.	.	PUNCT
easat-6589	68	1	this	this	DET
easat-6589	68	2	change	change	NOUN
easat-6589	68	3	could	could	AUX
easat-6589	68	4	have	have	VERB
easat-6589	68	5	both	both	CCONJ
easat-6589	68	6	positive	positive	ADJ
easat-6589	68	7	and	and	CCONJ
easat-6589	68	8	negative	negative	ADJ
easat-6589	68	9	implications	implication	NOUN
easat-6589	68	10	for	for	ADP
easat-6589	68	11	how	how	SCONJ
easat-6589	68	12	businesses	business	NOUN
easat-6589	68	13	engage	engage	VERB
easat-6589	68	14	with	with	ADP
easat-6589	68	15	their	their	PRON
easat-6589	68	16	audience	audience	NOUN
easat-6589	68	17	,	,	PUNCT
easat-6589	68	18	develop	develop	VERB
easat-6589	68	19	their	their	PRON
easat-6589	68	20	brand	brand	NOUN
easat-6589	68	21	,	,	PUNCT
easat-6589	68	22	and	and	CCONJ
easat-6589	68	23	enhance	enhance	VERB
easat-6589	68	24	their	their	PRON
easat-6589	68	25	performance	performance	NOUN
easat-6589	68	26	.	.	PUNCT
easat-6589	69	1	2.1.2	2.1.2	X
easat-6589	69	2	.	.	X
easat-6589	69	3	snapchat	snapchat	PROPN
easat-6589	69	4	in	in	ADP
easat-6589	69	5	business	business	PROPN
easat-6589	69	6	snapchat	snapchat	PROPN
easat-6589	69	7	has	have	AUX
easat-6589	69	8	become	become	VERB
easat-6589	69	9	a	a	DET
easat-6589	69	10	widely	widely	ADV
easat-6589	69	11	recognized	recognize	VERB
easat-6589	69	12	social	social	ADJ
easat-6589	69	13	media	medium	NOUN
easat-6589	69	14	platform	platform	NOUN
easat-6589	69	15	,	,	PUNCT
easat-6589	69	16	particularly	particularly	ADV
easat-6589	69	17	known	know	VERB
easat-6589	69	18	for	for	ADP
easat-6589	69	19	its	its	PRON
easat-6589	69	20	video	video	NOUN
easat-6589	69	21	content	content	NOUN
easat-6589	69	22	and	and	CCONJ
easat-6589	69	23	unique	unique	ADJ
easat-6589	69	24	features	feature	NOUN
easat-6589	69	25	enabling	enable	VERB
easat-6589	69	26	users	user	NOUN
easat-6589	69	27	to	to	PART
easat-6589	69	28	share	share	VERB
easat-6589	69	29	ephemeral	ephemeral	ADJ
easat-6589	69	30	stories	story	NOUN
easat-6589	69	31	lasting	last	VERB
easat-6589	69	32	24	24	NUM
easat-6589	69	33	hours	hour	NOUN
easat-6589	69	34	[	[	X
easat-6589	69	35	16	16	NUM
easat-6589	69	36	]	]	PUNCT
easat-6589	69	37	.	.	PUNCT
easat-6589	70	1	in	in	ADP
easat-6589	70	2	the	the	DET
easat-6589	70	3	corporate	corporate	ADJ
easat-6589	70	4	realm	realm	NOUN
easat-6589	70	5	,	,	PUNCT
easat-6589	70	6	businesses	business	NOUN
easat-6589	70	7	leverage	leverage	VERB
easat-6589	70	8	snapchat	snapchat	PROPN
easat-6589	70	9	for	for	ADP
easat-6589	70	10	diverse	diverse	ADJ
easat-6589	70	11	marketing	marketing	NOUN
easat-6589	70	12	initiatives	initiative	NOUN
easat-6589	70	13	.	.	PUNCT
easat-6589	71	1	this	this	DET
easat-6589	71	2	application	application	NOUN
easat-6589	71	3	of	of	ADP
easat-6589	71	4	the	the	DET
easat-6589	71	5	snapchat	snapchat	ADJ
easat-6589	71	6	platform	platform	NOUN
easat-6589	71	7	for	for	ADP
easat-6589	71	8	marketing	marketing	NOUN
easat-6589	71	9	,	,	PUNCT
easat-6589	71	10	branding	branding	NOUN
easat-6589	71	11	,	,	PUNCT
easat-6589	71	12	consumer	consumer	NOUN
easat-6589	71	13	interaction	interaction	NOUN
easat-6589	71	14	,	,	PUNCT
easat-6589	71	15	and	and	CCONJ
easat-6589	71	16	communication	communication	NOUN
easat-6589	71	17	objectives	objective	NOUN
easat-6589	71	18	is	be	AUX
easat-6589	71	19	commonly	commonly	ADV
easat-6589	71	20	referred	refer	VERB
easat-6589	71	21	to	to	ADP
easat-6589	71	22	as	as	ADP
easat-6589	71	23	"	"	PUNCT
easat-6589	71	24	snapchat	snapchat	PROPN
easat-6589	71	25	in	in	ADP
easat-6589	71	26	business	business	NOUN
easat-6589	71	27	.	.	PUNCT
easat-6589	72	1	"	"	PUNCT
easat-6589	72	2	.	.	PUNCT
easat-6589	73	1	as	as	ADP
easat-6589	73	2	per	per	ADP
easat-6589	73	3	abbas	abbas	NOUN
easat-6589	73	4	[	[	X
easat-6589	73	5	16	16	NUM
easat-6589	73	6	]	]	PUNCT
easat-6589	73	7	in	in	ADP
easat-6589	73	8	kuwait	kuwait	PROPN
easat-6589	73	9	,	,	PUNCT
easat-6589	73	10	snapchat	snapchat	PROPN
easat-6589	73	11	has	have	AUX
easat-6589	73	12	gained	gain	VERB
easat-6589	73	13	notable	notable	ADJ
easat-6589	73	14	recognition	recognition	NOUN
easat-6589	73	15	as	as	ADP
easat-6589	73	16	a	a	DET
easat-6589	73	17	valuable	valuable	ADJ
easat-6589	73	18	marketing	marketing	NOUN
easat-6589	73	19	asset	asset	NOUN
easat-6589	73	20	.	.	PUNCT
easat-6589	74	1	this	this	DET
easat-6589	74	2	approach	approach	NOUN
easat-6589	74	3	provides	provide	VERB
easat-6589	74	4	a	a	DET
easat-6589	74	5	unique	unique	ADJ
easat-6589	74	6	and	and	CCONJ
easat-6589	74	7	innovative	innovative	ADJ
easat-6589	74	8	method	method	NOUN
easat-6589	74	9	for	for	ADP
easat-6589	74	10	promoting	promote	VERB
easat-6589	74	11	products	product	NOUN
easat-6589	74	12	and	and	CCONJ
easat-6589	74	13	services	service	NOUN
easat-6589	74	14	of	of	ADP
easat-6589	74	15	businesses	business	NOUN
easat-6589	74	16	.	.	PUNCT
easat-6589	75	1	through	through	ADP
easat-6589	75	2	snapchat	snapchat	PROPN
easat-6589	75	3	,	,	PUNCT
easat-6589	75	4	both	both	DET
easat-6589	75	5	individuals	individual	NOUN
easat-6589	75	6	and	and	CCONJ
easat-6589	75	7	businesses	business	NOUN
easat-6589	75	8	can	can	AUX
easat-6589	75	9	utilize	utilize	VERB
easat-6589	75	10	various	various	ADJ
easat-6589	75	11	features	feature	NOUN
easat-6589	75	12	,	,	PUNCT
easat-6589	75	13	such	such	ADJ
easat-6589	75	14	as	as	ADP
easat-6589	75	15	photo	photo	NOUN
easat-6589	75	16	and	and	CCONJ
easat-6589	75	17	video	video	NOUN
easat-6589	75	18	capturing	capturing	NOUN
easat-6589	75	19	,	,	PUNCT
easat-6589	75	20	text	text	NOUN
easat-6589	75	21	and	and	CCONJ
easat-6589	75	22	drawing	drawing	NOUN
easat-6589	75	23	incorporation	incorporation	NOUN
easat-6589	75	24	,	,	PUNCT
easat-6589	75	25	and	and	CCONJ
easat-6589	75	26	the	the	DET
easat-6589	75	27	option	option	NOUN
easat-6589	75	28	to	to	PART
easat-6589	75	29	distribute	distribute	VERB
easat-6589	75	30	content	content	NOUN
easat-6589	75	31	privately	privately	ADV
easat-6589	75	32	or	or	CCONJ
easat-6589	75	33	as	as	ADP
easat-6589	75	34	public	public	ADJ
easat-6589	75	35	stories	story	NOUN
easat-6589	75	36	.	.	PUNCT
easat-6589	76	1	consequently	consequently	ADV
easat-6589	76	2	,	,	PUNCT
easat-6589	76	3	this	this	DET
easat-6589	76	4	platform	platform	NOUN
easat-6589	76	5	enables	enable	VERB
easat-6589	76	6	the	the	DET
easat-6589	76	7	creation	creation	NOUN
easat-6589	76	8	of	of	ADP
easat-6589	76	9	captivating	captivating	ADJ
easat-6589	76	10	and	and	CCONJ
easat-6589	76	11	compelling	compelling	ADJ
easat-6589	76	12	marketing	marketing	NOUN
easat-6589	76	13	content	content	NOUN
easat-6589	76	14	.	.	PUNCT
easat-6589	77	1	2.1.3	2.1.3	NUM
easat-6589	77	2	.	.	PUNCT
easat-6589	77	3	instagram	instagram	PROPN
easat-6589	77	4	in	in	ADP
easat-6589	77	5	business	business	NOUN
easat-6589	77	6	the	the	DET
easat-6589	77	7	photo	photo	NOUN
easat-6589	77	8	-	-	PUNCT
easat-6589	77	9	sharing	share	VERB
easat-6589	77	10	platform	platform	NOUN
easat-6589	77	11	offered	offer	VERB
easat-6589	77	12	by	by	ADP
easat-6589	77	13	instagram	instagram	PROPN
easat-6589	77	14	serves	serve	VERB
easat-6589	77	15	as	as	ADP
easat-6589	77	16	a	a	DET
easat-6589	77	17	cost	cost	NOUN
easat-6589	77	18	-	-	PUNCT
easat-6589	77	19	effective	effective	ADJ
easat-6589	77	20	and	and	CCONJ
easat-6589	77	21	impactful	impactful	ADJ
easat-6589	77	22	marketing	marketing	NOUN
easat-6589	77	23	tool	tool	NOUN
easat-6589	77	24	for	for	ADP
easat-6589	77	25	enterprises	enterprise	NOUN
easat-6589	77	26	.	.	PUNCT
easat-6589	78	1	this	this	DET
easat-6589	78	2	platform	platform	NOUN
easat-6589	78	3	enables	enable	VERB
easat-6589	78	4	businesses	business	NOUN
easat-6589	78	5	to	to	PART
easat-6589	78	6	effectively	effectively	ADV
easat-6589	78	7	showcase	showcase	VERB
easat-6589	78	8	their	their	PRON
easat-6589	78	9	brand	brand	NOUN
easat-6589	78	10	,	,	PUNCT
easat-6589	78	11	engage	engage	VERB
easat-6589	78	12	with	with	ADP
easat-6589	78	13	customers	customer	NOUN
easat-6589	78	14	,	,	PUNCT
easat-6589	78	15	and	and	CCONJ
easat-6589	78	16	improve	improve	VERB
easat-6589	78	17	their	their	PRON
easat-6589	78	18	online	online	ADJ
easat-6589	78	19	visibility	visibility	NOUN
easat-6589	78	20	for	for	ADP
easat-6589	78	21	search	search	NOUN
easat-6589	78	22	engines	engine	NOUN
easat-6589	78	23	[	[	X
easat-6589	78	24	17	17	NUM
easat-6589	78	25	]	]	PUNCT
easat-6589	78	26	.	.	PUNCT
easat-6589	79	1	instagram	instagram	PROPN
easat-6589	79	2	's	's	PART
easat-6589	79	3	interactive	interactive	ADJ
easat-6589	79	4	features	feature	NOUN
easat-6589	79	5	facilitate	facilitate	VERB
easat-6589	79	6	direct	direct	ADJ
easat-6589	79	7	engagement	engagement	NOUN
easat-6589	79	8	,	,	PUNCT
easat-6589	79	9	fostering	foster	VERB
easat-6589	79	10	the	the	DET
easat-6589	79	11	development	development	NOUN
easat-6589	79	12	of	of	ADP
easat-6589	79	13	relationships	relationship	NOUN
easat-6589	79	14	and	and	CCONJ
easat-6589	79	15	building	build	VERB
easat-6589	79	16	brand	brand	NOUN
easat-6589	79	17	loyalty	loyalty	NOUN
easat-6589	79	18	.	.	PUNCT
easat-6589	80	1	by	by	ADP
easat-6589	80	2	sharing	share	VERB
easat-6589	80	3	behind	behind	ADP
easat-6589	80	4	-	-	PUNCT
easat-6589	80	5	the	the	DET
easat-6589	80	6	-	-	PUNCT
easat-6589	80	7	scenes	scene	NOUN
easat-6589	80	8	content	content	NOUN
easat-6589	80	9	,	,	PUNCT
easat-6589	80	10	businesses	business	NOUN
easat-6589	80	11	humanize	humanize	VERB
easat-6589	80	12	their	their	PRON
easat-6589	80	13	brand	brand	NOUN
easat-6589	80	14	and	and	CCONJ
easat-6589	80	15	establish	establish	VERB
easat-6589	80	16	genuine	genuine	ADJ
easat-6589	80	17	connections	connection	NOUN
easat-6589	80	18	with	with	ADP
easat-6589	80	19	modern	modern	ADJ
easat-6589	80	20	consumers	consumer	NOUN
easat-6589	80	21	who	who	PRON
easat-6589	80	22	prioritize	prioritize	VERB
easat-6589	80	23	authentic	authentic	ADJ
easat-6589	80	24	interactions	interaction	NOUN
easat-6589	80	25	.	.	PUNCT
easat-6589	81	1	the	the	DET
easat-6589	81	2	increasing	increase	VERB
easat-6589	81	3	popularity	popularity	NOUN
easat-6589	81	4	of	of	ADP
easat-6589	81	5	instagram	instagram	PROPN
easat-6589	81	6	underscores	underscore	VERB
easat-6589	81	7	its	its	PRON
easat-6589	81	8	significance	significance	NOUN
easat-6589	81	9	as	as	ADP
easat-6589	81	10	a	a	DET
easat-6589	81	11	crucial	crucial	ADJ
easat-6589	81	12	platform	platform	NOUN
easat-6589	81	13	for	for	ADP
easat-6589	81	14	businesses	business	NOUN
easat-6589	81	15	looking	look	VERB
easat-6589	81	16	to	to	PART
easat-6589	81	17	expand	expand	VERB
easat-6589	81	18	their	their	PRON
easat-6589	81	19	audience	audience	NOUN
easat-6589	81	20	and	and	CCONJ
easat-6589	81	21	enhance	enhance	VERB
easat-6589	81	22	their	their	PRON
easat-6589	81	23	online	online	ADJ
easat-6589	81	24	presence	presence	NOUN
easat-6589	81	25	,	,	PUNCT
easat-6589	81	26	highlighting	highlight	VERB
easat-6589	81	27	the	the	DET
easat-6589	81	28	growing	grow	VERB
easat-6589	81	29	importance	importance	NOUN
easat-6589	81	30	of	of	ADP
easat-6589	81	31	social	social	ADJ
easat-6589	81	32	media	medium	NOUN
easat-6589	81	33	in	in	ADP
easat-6589	81	34	marketing	marketing	NOUN
easat-6589	81	35	[	[	X
easat-6589	81	36	17	17	NUM
easat-6589	81	37	]	]	PUNCT
easat-6589	81	38	.	.	PUNCT
easat-6589	82	1	2.1.4	2.1.4	NUM
easat-6589	82	2	.	.	PUNCT
easat-6589	82	3	tiktok	tiktok	NOUN
easat-6589	82	4	in	in	ADP
easat-6589	82	5	business	business	NOUN
easat-6589	82	6	as	as	SCONJ
easat-6589	82	7	observed	observe	VERB
easat-6589	82	8	by	by	ADP
easat-6589	82	9	weimann	weimann	PROPN
easat-6589	82	10	and	and	CCONJ
easat-6589	82	11	masri	masri	PROPN
easat-6589	83	1	[	[	X
easat-6589	83	2	18	18	NUM
easat-6589	83	3	]	]	PUNCT
easat-6589	83	4	tiktok	tiktok	NOUN
easat-6589	83	5	,	,	PUNCT
easat-6589	83	6	an	an	DET
easat-6589	83	7	app	app	NOUN
easat-6589	83	8	developed	develop	VERB
easat-6589	83	9	by	by	ADP
easat-6589	83	10	the	the	DET
easat-6589	83	11	chinese	chinese	ADJ
easat-6589	83	12	company	company	NOUN
easat-6589	83	13	bytedance	bytedance	NOUN
easat-6589	83	14	,	,	PUNCT
easat-6589	83	15	has	have	AUX
easat-6589	83	16	amassed	amass	VERB
easat-6589	83	17	a	a	DET
easat-6589	83	18	significant	significant	ADJ
easat-6589	83	19	user	user	NOUN
easat-6589	83	20	base	base	NOUN
easat-6589	83	21	,	,	PUNCT
easat-6589	83	22	comprising	comprise	VERB
easat-6589	83	23	both	both	DET
easat-6589	83	24	young	young	ADJ
easat-6589	83	25	individuals	individual	NOUN
easat-6589	83	26	and	and	CCONJ
easat-6589	83	27	adults	adult	NOUN
easat-6589	83	28	.	.	PUNCT
easat-6589	84	1	this	this	DET
easat-6589	84	2	platform	platform	NOUN
easat-6589	84	3	allows	allow	VERB
easat-6589	84	4	users	user	NOUN
easat-6589	84	5	to	to	PART
easat-6589	84	6	create	create	VERB
easat-6589	84	7	and	and	CCONJ
easat-6589	84	8	share	share	VERB
easat-6589	84	9	short	short	ADJ
easat-6589	84	10	lip	lip	NOUN
easat-6589	84	11	-	-	PUNCT
easat-6589	84	12	sync	sync	NOUN
easat-6589	84	13	videos	video	NOUN
easat-6589	84	14	and	and	CCONJ
easat-6589	84	15	memes	meme	NOUN
easat-6589	84	16	,	,	PUNCT
easat-6589	84	17	offering	offer	VERB
easat-6589	84	18	a	a	DET
easat-6589	84	19	variety	variety	NOUN
easat-6589	84	20	of	of	ADP
easat-6589	84	21	innovative	innovative	ADJ
easat-6589	84	22	and	and	CCONJ
easat-6589	84	23	engaging	engaging	ADJ
easat-6589	84	24	features	feature	NOUN
easat-6589	84	25	.	.	PUNCT
easat-6589	85	1	with	with	ADP
easat-6589	85	2	its	its	PRON
easat-6589	85	3	rapid	rapid	ADJ
easat-6589	85	4	expansion	expansion	NOUN
easat-6589	85	5	,	,	PUNCT
easat-6589	85	6	tiktok	tiktok	NOUN
easat-6589	85	7	has	have	AUX
easat-6589	85	8	become	become	VERB
easat-6589	85	9	the	the	DET
easat-6589	85	10	seventh	seventh	ADV
easat-6589	85	11	-	-	PUNCT
easat-6589	85	12	most	most	ADV
easat-6589	85	13	downloaded	download	VERB
easat-6589	85	14	app	app	NOUN
easat-6589	85	15	over	over	ADP
easat-6589	85	16	the	the	DET
easat-6589	85	17	past	past	ADJ
easat-6589	85	18	decade	decade	NOUN
easat-6589	85	19	[	[	X
easat-6589	85	20	18	18	NUM
easat-6589	85	21	]	]	PUNCT
easat-6589	85	22	.	.	PUNCT
easat-6589	86	1	notably	notably	ADV
easat-6589	86	2	,	,	PUNCT
easat-6589	86	3	businesses	business	NOUN
easat-6589	86	4	have	have	AUX
easat-6589	86	5	recognized	recognize	VERB
easat-6589	86	6	tiktok	tiktok	NOUN
easat-6589	86	7	's	's	PART
easat-6589	86	8	popularity	popularity	NOUN
easat-6589	86	9	as	as	ADP
easat-6589	86	10	an	an	DET
easat-6589	86	11	advertising	advertising	NOUN
easat-6589	86	12	tool	tool	NOUN
easat-6589	86	13	for	for	ADP
easat-6589	86	14	their	their	PRON
easat-6589	86	15	brands	brand	NOUN
easat-6589	86	16	,	,	PUNCT
easat-6589	86	17	as	as	SCONJ
easat-6589	86	18	indicated	indicate	VERB
easat-6589	86	19	by	by	ADP
easat-6589	86	20	several	several	ADJ
easat-6589	86	21	researchers	researcher	NOUN
easat-6589	86	22	.	.	PUNCT
easat-6589	87	1	araujo	araujo	PROPN
easat-6589	87	2	,	,	PUNCT
easat-6589	87	3	et	et	PROPN
easat-6589	87	4	al	al	PROPN
easat-6589	87	5	.	.	PUNCT
easat-6589	88	1	[	[	X
easat-6589	88	2	19	19	NUM
easat-6589	88	3	]	]	PUNCT
easat-6589	88	4	for	for	ADP
easat-6589	88	5	example	example	NOUN
easat-6589	88	6	,	,	PUNCT
easat-6589	88	7	have	have	AUX
easat-6589	88	8	explored	explore	VERB
easat-6589	88	9	how	how	SCONJ
easat-6589	88	10	brands	brand	NOUN
easat-6589	88	11	utilize	utilize	VERB
easat-6589	88	12	tiktok	tiktok	ADJ
easat-6589	88	13	videos	video	NOUN
easat-6589	88	14	to	to	PART
easat-6589	88	15	effectively	effectively	ADV
easat-6589	88	16	engage	engage	VERB
easat-6589	88	17	with	with	ADP
easat-6589	88	18	their	their	PRON
easat-6589	88	19	customers	customer	NOUN
easat-6589	88	20	,	,	PUNCT
easat-6589	88	21	providing	provide	VERB
easat-6589	88	22	comprehensive	comprehensive	ADJ
easat-6589	88	23	information	information	NOUN
easat-6589	88	24	about	about	ADP
easat-6589	88	25	their	their	PRON
easat-6589	88	26	products	product	NOUN
easat-6589	88	27	and	and	CCONJ
easat-6589	88	28	services	service	NOUN
easat-6589	88	29	.	.	PUNCT
easat-6589	89	1	they	they	PRON
easat-6589	89	2	highlighted	highlight	VERB
easat-6589	89	3	that	that	SCONJ
easat-6589	89	4	tiktok	tiktok	ADJ
easat-6589	89	5	content	content	NOUN
easat-6589	89	6	created	create	VERB
easat-6589	89	7	by	by	ADP
easat-6589	89	8	corporations	corporation	NOUN
easat-6589	89	9	is	be	AUX
easat-6589	89	10	characterized	characterize	VERB
easat-6589	89	11	by	by	ADP
easat-6589	89	12	its	its	PRON
easat-6589	89	13	emotional	emotional	ADJ
easat-6589	89	14	appeal	appeal	NOUN
easat-6589	89	15	,	,	PUNCT
easat-6589	89	16	entertainment	entertainment	NOUN
easat-6589	89	17	value	value	NOUN
easat-6589	89	18	,	,	PUNCT
easat-6589	89	19	and	and	CCONJ
easat-6589	89	20	informative	informative	ADJ
easat-6589	89	21	content	content	NOUN
easat-6589	89	22	2490	2490	NUM
easat-6589	89	23	edelweiss	edelweiss	PROPN
easat-6589	89	24	applied	apply	VERB
easat-6589	89	25	science	science	NOUN
easat-6589	89	26	and	and	CCONJ
easat-6589	89	27	technology	technology	NOUN
easat-6589	89	28	issn	issn	PROPN
easat-6589	89	29	:	:	PUNCT
easat-6589	89	30	2576	2576	NUM
easat-6589	89	31	-	-	SYM
easat-6589	89	32	8484	8484	NUM
easat-6589	89	33	vol	vol	NOUN
easat-6589	89	34	.	.	PROPN
easat-6589	90	1	9	9	NUM
easat-6589	90	2	,	,	PUNCT
easat-6589	90	3	no	no	INTJ
easat-6589	90	4	.	.	NOUN
easat-6589	90	5	4	4	NUM
easat-6589	90	6	:	:	PUNCT
easat-6589	90	7	2487	2487	NUM
easat-6589	90	8	-	-	SYM
easat-6589	90	9	2501	2501	NUM
easat-6589	90	10	,	,	PUNCT
easat-6589	90	11	2025	2025	NUM
easat-6589	90	12	doi	doi	NOUN
easat-6589	90	13	:	:	PUNCT
easat-6589	90	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	90	15	©	©	PROPN
easat-6589	90	16	2025	2025	NUM
easat-6589	90	17	by	by	ADP
easat-6589	90	18	the	the	DET
easat-6589	90	19	author	author	NOUN
easat-6589	90	20	;	;	PUNCT
easat-6589	90	21	licensee	licensee	PROPN
easat-6589	90	22	learning	learning	PROPN
easat-6589	90	23	gate	gate	PROPN
easat-6589	90	24	2.1.5	2.1.5	PROPN
easat-6589	90	25	.	.	PUNCT
easat-6589	91	1	facebook	facebook	NOUN
easat-6589	91	2	in	in	ADP
easat-6589	91	3	business	business	NOUN
easat-6589	91	4	facebook	facebook	PROPN
easat-6589	91	5	,	,	PUNCT
easat-6589	91	6	much	much	ADV
easat-6589	91	7	like	like	ADP
easat-6589	91	8	other	other	ADJ
easat-6589	91	9	social	social	ADJ
easat-6589	91	10	media	medium	NOUN
easat-6589	91	11	platforms	platform	NOUN
easat-6589	91	12	,	,	PUNCT
easat-6589	91	13	provides	provide	VERB
easat-6589	91	14	users	user	NOUN
easat-6589	91	15	with	with	ADP
easat-6589	91	16	the	the	DET
easat-6589	91	17	ability	ability	NOUN
easat-6589	91	18	to	to	PART
easat-6589	91	19	share	share	VERB
easat-6589	91	20	photos	photo	NOUN
easat-6589	91	21	,	,	PUNCT
easat-6589	91	22	videos	video	NOUN
easat-6589	91	23	,	,	PUNCT
easat-6589	91	24	and	and	CCONJ
easat-6589	91	25	information	information	NOUN
easat-6589	91	26	[	[	X
easat-6589	91	27	15	15	NUM
easat-6589	91	28	]	]	PUNCT
easat-6589	91	29	.	.	PUNCT
easat-6589	92	1	the	the	DET
easat-6589	92	2	shift	shift	NOUN
easat-6589	92	3	in	in	ADP
easat-6589	92	4	advertising	advertising	NOUN
easat-6589	92	5	strategies	strategy	NOUN
easat-6589	92	6	from	from	ADP
easat-6589	92	7	traditional	traditional	ADJ
easat-6589	92	8	mediums	medium	NOUN
easat-6589	92	9	such	such	ADJ
easat-6589	92	10	as	as	ADP
easat-6589	92	11	newspapers	newspaper	NOUN
easat-6589	92	12	,	,	PUNCT
easat-6589	92	13	cinema	cinema	NOUN
easat-6589	92	14	,	,	PUNCT
easat-6589	92	15	and	and	CCONJ
easat-6589	92	16	radio	radio	NOUN
easat-6589	92	17	to	to	ADP
easat-6589	92	18	digital	digital	ADJ
easat-6589	92	19	platforms	platform	NOUN
easat-6589	92	20	like	like	ADP
easat-6589	92	21	facebook	facebook	PROPN
easat-6589	92	22	has	have	AUX
easat-6589	92	23	been	be	AUX
easat-6589	92	24	noted	note	VERB
easat-6589	92	25	[	[	X
easat-6589	92	26	15	15	NUM
easat-6589	92	27	]	]	PUNCT
easat-6589	92	28	.	.	PUNCT
easat-6589	93	1	before	before	ADP
easat-6589	93	2	the	the	DET
easat-6589	93	3	rise	rise	NOUN
easat-6589	93	4	of	of	ADP
easat-6589	93	5	new	new	ADJ
easat-6589	93	6	social	social	ADJ
easat-6589	93	7	media	medium	NOUN
easat-6589	93	8	platforms	platform	NOUN
easat-6589	93	9	,	,	PUNCT
easat-6589	93	10	guidry	guidry	PROPN
easat-6589	93	11	,	,	PUNCT
easat-6589	93	12	et	et	PROPN
easat-6589	93	13	al	al	PROPN
easat-6589	93	14	.	.	PUNCT
easat-6589	94	1	[	[	X
easat-6589	94	2	20	20	NUM
easat-6589	94	3	]	]	PUNCT
easat-6589	94	4	emphasized	emphasize	VERB
easat-6589	94	5	facebook	facebook	PROPN
easat-6589	94	6	's	's	PART
easat-6589	94	7	effectiveness	effectiveness	NOUN
easat-6589	94	8	as	as	ADP
easat-6589	94	9	a	a	DET
easat-6589	94	10	marketing	marketing	NOUN
easat-6589	94	11	tool	tool	NOUN
easat-6589	94	12	for	for	ADP
easat-6589	94	13	businesses	business	NOUN
easat-6589	94	14	and	and	CCONJ
easat-6589	94	15	its	its	PRON
easat-6589	94	16	superior	superior	ADJ
easat-6589	94	17	capacity	capacity	NOUN
easat-6589	94	18	for	for	ADP
easat-6589	94	19	customer	customer	NOUN
easat-6589	94	20	engagement	engagement	NOUN
easat-6589	94	21	.	.	PUNCT
easat-6589	95	1	moreover	moreover	ADV
easat-6589	95	2	,	,	PUNCT
easat-6589	95	3	businesses	business	NOUN
easat-6589	95	4	have	have	AUX
easat-6589	95	5	come	come	VERB
easat-6589	95	6	to	to	PART
easat-6589	95	7	recognize	recognize	VERB
easat-6589	95	8	facebook	facebook	PROPN
easat-6589	95	9	as	as	ADP
easat-6589	95	10	a	a	DET
easat-6589	95	11	valuable	valuable	ADJ
easat-6589	95	12	tool	tool	NOUN
easat-6589	95	13	for	for	ADP
easat-6589	95	14	effectively	effectively	ADV
easat-6589	95	15	reaching	reach	VERB
easat-6589	95	16	and	and	CCONJ
easat-6589	95	17	connecting	connect	VERB
easat-6589	95	18	with	with	ADP
easat-6589	95	19	their	their	PRON
easat-6589	95	20	customer	customer	NOUN
easat-6589	95	21	base	base	NOUN
easat-6589	95	22	.	.	PUNCT
easat-6589	96	1	2.2	2.2	NUM
easat-6589	96	2	.	.	PUNCT
easat-6589	97	1	online	online	ADJ
easat-6589	97	2	reputation	reputation	NOUN
easat-6589	97	3	management	management	NOUN
easat-6589	97	4	in	in	ADP
easat-6589	97	5	social	social	ADJ
easat-6589	97	6	media	medium	NOUN
easat-6589	97	7	gu	gu	NOUN
easat-6589	97	8	and	and	CCONJ
easat-6589	97	9	ye	ye	PRON
easat-6589	98	1	[	[	X
easat-6589	98	2	21	21	NUM
easat-6589	98	3	]	]	PUNCT
easat-6589	98	4	noted	note	VERB
easat-6589	98	5	the	the	DET
easat-6589	98	6	increasing	increase	VERB
easat-6589	98	7	impact	impact	NOUN
easat-6589	98	8	of	of	ADP
easat-6589	98	9	online	online	ADJ
easat-6589	98	10	social	social	ADJ
easat-6589	98	11	media	medium	NOUN
easat-6589	98	12	,	,	PUNCT
easat-6589	98	13	prompting	prompt	VERB
easat-6589	98	14	companies	company	NOUN
easat-6589	98	15	to	to	PART
easat-6589	98	16	adopt	adopt	VERB
easat-6589	98	17	a	a	DET
easat-6589	98	18	proactive	proactive	ADJ
easat-6589	98	19	approach	approach	NOUN
easat-6589	98	20	in	in	ADP
easat-6589	98	21	engaging	engage	VERB
easat-6589	98	22	with	with	ADP
easat-6589	98	23	consumers	consumer	NOUN
easat-6589	98	24	through	through	ADP
easat-6589	98	25	these	these	DET
easat-6589	98	26	platforms	platform	NOUN
easat-6589	98	27	.	.	PUNCT
easat-6589	99	1	many	many	ADJ
easat-6589	99	2	organizations	organization	NOUN
easat-6589	99	3	prioritize	prioritize	VERB
easat-6589	99	4	managing	manage	VERB
easat-6589	99	5	replies	reply	NOUN
easat-6589	99	6	in	in	ADP
easat-6589	99	7	their	their	PRON
easat-6589	99	8	initial	initial	ADJ
easat-6589	99	9	engagement	engagement	NOUN
easat-6589	99	10	with	with	ADP
easat-6589	99	11	online	online	ADJ
easat-6589	99	12	social	social	ADJ
easat-6589	99	13	media	medium	NOUN
easat-6589	99	14	,	,	PUNCT
easat-6589	99	15	actively	actively	ADV
easat-6589	99	16	addressing	address	VERB
easat-6589	99	17	customer	customer	NOUN
easat-6589	99	18	feedback	feedback	NOUN
easat-6589	99	19	related	relate	VERB
easat-6589	99	20	to	to	ADP
easat-6589	99	21	the	the	DET
easat-6589	99	22	firm	firm	NOUN
easat-6589	99	23	,	,	PUNCT
easat-6589	99	24	its	its	PRON
easat-6589	99	25	products	product	NOUN
easat-6589	99	26	,	,	PUNCT
easat-6589	99	27	and	and	CCONJ
easat-6589	99	28	services	service	NOUN
easat-6589	99	29	.	.	PUNCT
easat-6589	100	1	this	this	DET
easat-6589	100	2	section	section	NOUN
easat-6589	100	3	will	will	AUX
easat-6589	100	4	focus	focus	VERB
easat-6589	100	5	on	on	ADP
easat-6589	100	6	online	online	ADJ
easat-6589	100	7	reputation	reputation	NOUN
easat-6589	100	8	management	management	NOUN
easat-6589	100	9	on	on	ADP
easat-6589	100	10	social	social	ADJ
easat-6589	100	11	media	medium	NOUN
easat-6589	100	12	and	and	CCONJ
easat-6589	100	13	its	its	PRON
easat-6589	100	14	influence	influence	NOUN
easat-6589	100	15	on	on	ADP
easat-6589	100	16	other	other	ADJ
easat-6589	100	17	aspects	aspect	NOUN
easat-6589	100	18	such	such	ADJ
easat-6589	100	19	as	as	ADP
easat-6589	100	20	consumer	consumer	NOUN
easat-6589	100	21	loyalty	loyalty	NOUN
easat-6589	100	22	,	,	PUNCT
easat-6589	100	23	financial	financial	ADJ
easat-6589	100	24	performance	performance	NOUN
easat-6589	100	25	,	,	PUNCT
easat-6589	100	26	and	and	CCONJ
easat-6589	100	27	investors	investor	NOUN
easat-6589	100	28	'	'	PART
easat-6589	100	29	trust	trust	NOUN
easat-6589	100	30	.	.	PUNCT
easat-6589	101	1	jackson	jackson	PROPN
easat-6589	102	1	[	[	X
easat-6589	102	2	22	22	NUM
easat-6589	102	3	]	]	PUNCT
easat-6589	102	4	discovered	discover	VERB
easat-6589	102	5	a	a	DET
easat-6589	102	6	positive	positive	ADJ
easat-6589	102	7	correlation	correlation	NOUN
easat-6589	102	8	between	between	ADP
easat-6589	102	9	organizations	organization	NOUN
easat-6589	102	10	'	'	PART
easat-6589	102	11	reputation	reputation	NOUN
easat-6589	102	12	and	and	CCONJ
easat-6589	102	13	their	their	PRON
easat-6589	102	14	financial	financial	ADJ
easat-6589	102	15	performance	performance	NOUN
easat-6589	102	16	.	.	PUNCT
easat-6589	103	1	the	the	DET
easat-6589	103	2	study	study	NOUN
easat-6589	103	3	demonstrated	demonstrate	VERB
easat-6589	103	4	that	that	SCONJ
easat-6589	103	5	a	a	DET
easat-6589	103	6	strong	strong	ADJ
easat-6589	103	7	reputation	reputation	NOUN
easat-6589	103	8	could	could	AUX
easat-6589	103	9	offer	offer	VERB
easat-6589	103	10	several	several	ADJ
easat-6589	103	11	benefits	benefit	NOUN
easat-6589	103	12	for	for	ADP
easat-6589	103	13	companies	company	NOUN
easat-6589	103	14	,	,	PUNCT
easat-6589	103	15	such	such	ADJ
easat-6589	103	16	as	as	ADP
easat-6589	103	17	informing	inform	VERB
easat-6589	103	18	consumers	consumer	NOUN
easat-6589	103	19	about	about	ADP
easat-6589	103	20	product	product	NOUN
easat-6589	103	21	quality	quality	NOUN
easat-6589	103	22	,	,	PUNCT
easat-6589	103	23	alerting	alert	VERB
easat-6589	103	24	investors	investor	NOUN
easat-6589	103	25	,	,	PUNCT
easat-6589	103	26	and	and	CCONJ
easat-6589	103	27	providing	provide	VERB
easat-6589	103	28	more	more	ADJ
easat-6589	103	29	opportunities	opportunity	NOUN
easat-6589	103	30	in	in	ADP
easat-6589	103	31	capital	capital	NOUN
easat-6589	103	32	markets	market	NOUN
easat-6589	103	33	.	.	PUNCT
easat-6589	104	1	sadeghi	sadeghi	PROPN
easat-6589	104	2	,	,	PUNCT
easat-6589	104	3	et	et	PROPN
easat-6589	104	4	al	al	PROPN
easat-6589	104	5	.	.	PUNCT
easat-6589	105	1	[	[	X
easat-6589	105	2	23	23	NUM
easat-6589	105	3	]	]	PUNCT
easat-6589	105	4	found	find	VERB
easat-6589	105	5	that	that	SCONJ
easat-6589	105	6	organizational	organizational	ADJ
easat-6589	105	7	reputation	reputation	NOUN
easat-6589	105	8	has	have	VERB
easat-6589	105	9	a	a	DET
easat-6589	105	10	substantial	substantial	ADJ
easat-6589	105	11	impact	impact	NOUN
easat-6589	105	12	on	on	ADP
easat-6589	105	13	e	e	NOUN
easat-6589	105	14	-	-	NOUN
easat-6589	105	15	satisfaction	satisfaction	NOUN
easat-6589	105	16	,	,	PUNCT
easat-6589	105	17	e	e	NOUN
easat-6589	105	18	-	-	NOUN
easat-6589	105	19	trust	trust	NOUN
easat-6589	105	20	,	,	PUNCT
easat-6589	105	21	and	and	CCONJ
easat-6589	105	22	consumer	consumer	NOUN
easat-6589	105	23	loyalty	loyalty	NOUN
easat-6589	105	24	.	.	PUNCT
easat-6589	106	1	as	as	ADP
easat-6589	106	2	a	a	DET
easat-6589	106	3	result	result	NOUN
easat-6589	106	4	,	,	PUNCT
easat-6589	106	5	social	social	ADJ
easat-6589	106	6	media	medium	NOUN
easat-6589	106	7	platforms	platform	NOUN
easat-6589	106	8	have	have	AUX
easat-6589	106	9	become	become	VERB
easat-6589	106	10	increasingly	increasingly	ADV
easat-6589	106	11	essential	essential	ADJ
easat-6589	106	12	in	in	ADP
easat-6589	106	13	the	the	DET
easat-6589	106	14	marketing	marketing	NOUN
easat-6589	106	15	and	and	CCONJ
easat-6589	106	16	advertising	advertising	NOUN
easat-6589	106	17	strategies	strategy	NOUN
easat-6589	106	18	of	of	ADP
easat-6589	106	19	businesses	business	NOUN
easat-6589	106	20	worldwide	worldwide	ADV
easat-6589	106	21	.	.	PUNCT
easat-6589	107	1	many	many	ADJ
easat-6589	107	2	companies	company	NOUN
easat-6589	107	3	are	be	AUX
easat-6589	107	4	now	now	ADV
easat-6589	107	5	exploring	explore	VERB
easat-6589	107	6	ways	way	NOUN
easat-6589	107	7	to	to	PART
easat-6589	107	8	engage	engage	VERB
easat-6589	107	9	with	with	ADP
easat-6589	107	10	their	their	PRON
easat-6589	107	11	clients	client	NOUN
easat-6589	107	12	through	through	ADP
easat-6589	107	13	social	social	ADJ
easat-6589	107	14	media	medium	NOUN
easat-6589	107	15	marketing	marketing	NOUN
easat-6589	107	16	campaigns	campaign	NOUN
easat-6589	107	17	[	[	X
easat-6589	107	18	7	7	NUM
easat-6589	107	19	]	]	PUNCT
easat-6589	107	20	.	.	PUNCT
easat-6589	108	1	moreover	moreover	ADV
easat-6589	108	2	,	,	PUNCT
easat-6589	108	3	rana	rana	PROPN
easat-6589	108	4	and	and	CCONJ
easat-6589	108	5	arora	arora	PROPN
easat-6589	108	6	[	[	X
easat-6589	108	7	7	7	X
easat-6589	108	8	]	]	PUNCT
easat-6589	108	9	emphasized	emphasize	VERB
easat-6589	108	10	the	the	DET
easat-6589	108	11	potential	potential	NOUN
easat-6589	108	12	of	of	ADP
easat-6589	108	13	social	social	ADJ
easat-6589	108	14	media	medium	NOUN
easat-6589	108	15	advertising	advertising	NOUN
easat-6589	108	16	to	to	PART
easat-6589	108	17	raise	raise	VERB
easat-6589	108	18	consumer	consumer	NOUN
easat-6589	108	19	awareness	awareness	NOUN
easat-6589	108	20	,	,	PUNCT
easat-6589	108	21	enhance	enhance	VERB
easat-6589	108	22	consumer	consumer	NOUN
easat-6589	108	23	knowledge	knowledge	NOUN
easat-6589	108	24	,	,	PUNCT
easat-6589	108	25	influence	influence	NOUN
easat-6589	108	26	consumer	consumer	NOUN
easat-6589	108	27	perceptions	perception	NOUN
easat-6589	108	28	,	,	PUNCT
easat-6589	108	29	and	and	CCONJ
easat-6589	108	30	stimulate	stimulate	VERB
easat-6589	108	31	consumer	consumer	NOUN
easat-6589	108	32	purchasing	purchasing	NOUN
easat-6589	108	33	behavior	behavior	NOUN
easat-6589	108	34	.	.	PUNCT
easat-6589	109	1	additionally	additionally	ADV
easat-6589	109	2	,	,	PUNCT
easat-6589	109	3	leveraging	leverage	VERB
easat-6589	109	4	social	social	ADJ
easat-6589	109	5	media	medium	NOUN
easat-6589	109	6	can	can	AUX
easat-6589	109	7	contribute	contribute	VERB
easat-6589	109	8	to	to	ADP
easat-6589	109	9	the	the	DET
easat-6589	109	10	development	development	NOUN
easat-6589	109	11	of	of	ADP
easat-6589	109	12	a	a	DET
easat-6589	109	13	strong	strong	ADJ
easat-6589	109	14	and	and	CCONJ
easat-6589	109	15	distinctive	distinctive	ADJ
easat-6589	109	16	brand	brand	NOUN
easat-6589	109	17	image	image	NOUN
easat-6589	109	18	.	.	PUNCT
easat-6589	110	1	in	in	ADP
easat-6589	110	2	today	today	NOUN
easat-6589	110	3	's	's	PART
easat-6589	110	4	business	business	NOUN
easat-6589	110	5	landscape	landscape	NOUN
easat-6589	110	6	,	,	PUNCT
easat-6589	110	7	organizations	organization	NOUN
easat-6589	110	8	increasingly	increasingly	ADV
easat-6589	110	9	rely	rely	VERB
easat-6589	110	10	on	on	ADP
easat-6589	110	11	online	online	ADJ
easat-6589	110	12	social	social	ADJ
easat-6589	110	13	networks	network	NOUN
easat-6589	110	14	to	to	PART
easat-6589	110	15	improve	improve	VERB
easat-6589	110	16	their	their	PRON
easat-6589	110	17	overall	overall	ADJ
easat-6589	110	18	operational	operational	ADJ
easat-6589	110	19	efficiency	efficiency	NOUN
easat-6589	110	20	[	[	X
easat-6589	110	21	7	7	NUM
easat-6589	110	22	]	]	PUNCT
easat-6589	110	23	.	.	PUNCT
easat-6589	111	1	consequently	consequently	ADV
easat-6589	111	2	,	,	PUNCT
easat-6589	111	3	it	it	PRON
easat-6589	111	4	is	be	AUX
easat-6589	111	5	crucial	crucial	ADJ
easat-6589	111	6	for	for	SCONJ
easat-6589	111	7	business	business	NOUN
easat-6589	111	8	owners	owner	NOUN
easat-6589	111	9	to	to	PART
easat-6589	111	10	prioritize	prioritize	VERB
easat-6589	111	11	reputation	reputation	NOUN
easat-6589	111	12	management	management	NOUN
easat-6589	111	13	as	as	ADP
easat-6589	111	14	a	a	DET
easat-6589	111	15	fundamental	fundamental	ADJ
easat-6589	111	16	component	component	NOUN
easat-6589	111	17	of	of	ADP
easat-6589	111	18	their	their	PRON
easat-6589	111	19	comprehensive	comprehensive	ADJ
easat-6589	111	20	strategic	strategic	ADJ
easat-6589	111	21	approach	approach	NOUN
easat-6589	111	22	.	.	PUNCT
easat-6589	112	1	2.3	2.3	NUM
easat-6589	112	2	.	.	PUNCT
easat-6589	112	3	crisis	crisis	NOUN
easat-6589	112	4	management	management	NOUN
easat-6589	112	5	and	and	CCONJ
easat-6589	112	6	social	social	ADJ
easat-6589	112	7	media	medium	NOUN
easat-6589	112	8	crisis	crisis	NOUN
easat-6589	112	9	management	management	NOUN
easat-6589	112	10	on	on	ADP
easat-6589	112	11	social	social	ADJ
easat-6589	112	12	media	medium	NOUN
easat-6589	112	13	is	be	AUX
easat-6589	112	14	intricately	intricately	ADV
easat-6589	112	15	connected	connect	VERB
easat-6589	112	16	to	to	ADP
easat-6589	112	17	an	an	DET
easat-6589	112	18	organization	organization	NOUN
easat-6589	112	19	's	's	PART
easat-6589	112	20	control	control	NOUN
easat-6589	112	21	over	over	ADP
easat-6589	112	22	its	its	PRON
easat-6589	112	23	image	image	NOUN
easat-6589	112	24	,	,	PUNCT
easat-6589	112	25	which	which	PRON
easat-6589	112	26	directly	directly	ADV
easat-6589	112	27	influences	influence	VERB
easat-6589	112	28	its	its	PRON
easat-6589	112	29	overall	overall	ADJ
easat-6589	112	30	reputation	reputation	NOUN
easat-6589	112	31	.	.	PUNCT
easat-6589	113	1	through	through	ADP
easat-6589	113	2	effective	effective	ADJ
easat-6589	113	3	communication	communication	NOUN
easat-6589	113	4	and	and	CCONJ
easat-6589	113	5	crisis	crisis	NOUN
easat-6589	113	6	management	management	NOUN
easat-6589	113	7	strategies	strategy	NOUN
easat-6589	113	8	,	,	PUNCT
easat-6589	113	9	the	the	DET
easat-6589	113	10	extent	extent	NOUN
easat-6589	113	11	of	of	ADP
easat-6589	113	12	reputational	reputational	ADJ
easat-6589	113	13	damage	damage	NOUN
easat-6589	113	14	can	can	AUX
easat-6589	113	15	be	be	AUX
easat-6589	113	16	significantly	significantly	ADV
easat-6589	113	17	mitigated	mitigate	VERB
easat-6589	113	18	.	.	PUNCT
easat-6589	114	1	the	the	DET
easat-6589	114	2	statements	statement	NOUN
easat-6589	114	3	made	make	VERB
easat-6589	114	4	by	by	ADP
easat-6589	114	5	organizations	organization	NOUN
easat-6589	114	6	during	during	ADP
easat-6589	114	7	a	a	DET
easat-6589	114	8	crisis	crisis	NOUN
easat-6589	114	9	carry	carry	VERB
easat-6589	114	10	profound	profound	ADJ
easat-6589	114	11	implications	implication	NOUN
easat-6589	114	12	for	for	ADP
easat-6589	114	13	their	their	PRON
easat-6589	114	14	reputation	reputation	NOUN
easat-6589	114	15	and	and	CCONJ
easat-6589	114	16	can	can	AUX
easat-6589	114	17	have	have	VERB
easat-6589	114	18	long	long	ADJ
easat-6589	114	19	-	-	PUNCT
easat-6589	114	20	term	term	NOUN
easat-6589	114	21	consequences	consequence	NOUN
easat-6589	114	22	[	[	X
easat-6589	114	23	24	24	NUM
easat-6589	114	24	]	]	PUNCT
easat-6589	114	25	.	.	PUNCT
easat-6589	115	1	however	however	ADV
easat-6589	115	2	,	,	PUNCT
easat-6589	115	3	it	it	PRON
easat-6589	115	4	's	be	AUX
easat-6589	115	5	crucial	crucial	ADJ
easat-6589	115	6	for	for	SCONJ
easat-6589	115	7	organizations	organization	NOUN
easat-6589	115	8	to	to	PART
easat-6589	115	9	recognize	recognize	VERB
easat-6589	115	10	that	that	SCONJ
easat-6589	115	11	their	their	PRON
easat-6589	115	12	actions	action	NOUN
easat-6589	115	13	must	must	AUX
easat-6589	115	14	align	align	VERB
easat-6589	115	15	with	with	ADP
easat-6589	115	16	their	their	PRON
easat-6589	115	17	ethical	ethical	ADJ
easat-6589	115	18	principles	principle	NOUN
easat-6589	115	19	,	,	PUNCT
easat-6589	115	20	and	and	CCONJ
easat-6589	115	21	their	their	PRON
easat-6589	115	22	communication	communication	NOUN
easat-6589	115	23	efforts	effort	NOUN
easat-6589	115	24	should	should	AUX
easat-6589	115	25	meet	meet	VERB
easat-6589	115	26	audience	audience	NOUN
easat-6589	115	27	expectations	expectation	NOUN
easat-6589	115	28	,	,	PUNCT
easat-6589	115	29	rather	rather	ADV
easat-6589	115	30	than	than	ADP
easat-6589	115	31	solely	solely	ADV
easat-6589	115	32	serving	serve	VERB
easat-6589	115	33	their	their	PRON
easat-6589	115	34	own	own	ADJ
easat-6589	115	35	business	business	NOUN
easat-6589	115	36	objectives	objective	NOUN
easat-6589	115	37	[	[	X
easat-6589	115	38	4	4	NUM
easat-6589	115	39	]	]	PUNCT
easat-6589	115	40	.	.	PUNCT
easat-6589	116	1	within	within	ADP
easat-6589	116	2	the	the	DET
easat-6589	116	3	realm	realm	NOUN
easat-6589	116	4	of	of	ADP
easat-6589	116	5	social	social	ADJ
easat-6589	116	6	media	medium	NOUN
easat-6589	116	7	and	and	CCONJ
easat-6589	116	8	its	its	PRON
easat-6589	116	9	profound	profound	ADJ
easat-6589	116	10	influence	influence	NOUN
easat-6589	116	11	on	on	ADP
easat-6589	116	12	business	business	NOUN
easat-6589	116	13	reputation	reputation	NOUN
easat-6589	116	14	,	,	PUNCT
easat-6589	116	15	the	the	DET
easat-6589	116	16	expressions	expression	NOUN
easat-6589	116	17	of	of	ADP
easat-6589	116	18	contentment	contentment	NOUN
easat-6589	116	19	and	and	CCONJ
easat-6589	116	20	concern	concern	NOUN
easat-6589	116	21	conveyed	convey	VERB
easat-6589	116	22	by	by	ADP
easat-6589	116	23	customers	customer	NOUN
easat-6589	116	24	through	through	ADP
easat-6589	116	25	their	their	PRON
easat-6589	116	26	feedback	feedback	NOUN
easat-6589	116	27	play	play	VERB
easat-6589	116	28	a	a	DET
easat-6589	116	29	pivotal	pivotal	ADJ
easat-6589	116	30	role	role	NOUN
easat-6589	116	31	in	in	ADP
easat-6589	116	32	shaping	shape	VERB
easat-6589	116	33	perceptions	perception	NOUN
easat-6589	116	34	and	and	CCONJ
easat-6589	116	35	outcomes	outcome	NOUN
easat-6589	116	36	.	.	PUNCT
easat-6589	117	1	as	as	SCONJ
easat-6589	117	2	highlighted	highlight	VERB
easat-6589	117	3	by	by	ADP
easat-6589	117	4	khan	khan	PROPN
easat-6589	117	5	,	,	PUNCT
easat-6589	117	6	et	et	PROPN
easat-6589	117	7	al	al	PROPN
easat-6589	117	8	.	.	PUNCT
easat-6589	118	1	[	[	X
easat-6589	118	2	25	25	NUM
easat-6589	118	3	]	]	PUNCT
easat-6589	118	4	the	the	DET
easat-6589	118	5	importance	importance	NOUN
easat-6589	118	6	of	of	ADP
easat-6589	118	7	customer	customer	NOUN
easat-6589	118	8	satisfaction	satisfaction	NOUN
easat-6589	118	9	in	in	ADP
easat-6589	118	10	upholding	uphold	VERB
easat-6589	118	11	a	a	DET
easat-6589	118	12	firm	firm	NOUN
easat-6589	118	13	's	's	PART
easat-6589	118	14	reputation	reputation	NOUN
easat-6589	118	15	and	and	CCONJ
easat-6589	118	16	cultivating	cultivate	VERB
easat-6589	118	17	customer	customer	NOUN
easat-6589	118	18	loyalty	loyalty	NOUN
easat-6589	118	19	is	be	AUX
easat-6589	118	20	paramount	paramount	ADJ
easat-6589	118	21	,	,	PUNCT
easat-6589	118	22	especially	especially	ADV
easat-6589	118	23	in	in	ADP
easat-6589	118	24	dynamic	dynamic	ADJ
easat-6589	118	25	marketplaces	marketplace	NOUN
easat-6589	118	26	where	where	SCONJ
easat-6589	118	27	a	a	DET
easat-6589	118	28	company	company	NOUN
easat-6589	118	29	's	's	PART
easat-6589	118	30	reputation	reputation	NOUN
easat-6589	118	31	hinges	hinge	VERB
easat-6589	118	32	significantly	significantly	ADV
easat-6589	118	33	on	on	ADP
easat-6589	118	34	customer	customer	NOUN
easat-6589	118	35	satisfaction	satisfaction	NOUN
easat-6589	118	36	.	.	PUNCT
easat-6589	119	1	additionally	additionally	ADV
easat-6589	119	2	,	,	PUNCT
easat-6589	119	3	their	their	PRON
easat-6589	119	4	research	research	NOUN
easat-6589	119	5	suggests	suggest	VERB
easat-6589	119	6	that	that	SCONJ
easat-6589	119	7	customer	customer	NOUN
easat-6589	119	8	satisfaction	satisfaction	NOUN
easat-6589	119	9	serves	serve	VERB
easat-6589	119	10	as	as	ADP
easat-6589	119	11	a	a	DET
easat-6589	119	12	mediator	mediator	NOUN
easat-6589	119	13	in	in	ADP
easat-6589	119	14	the	the	DET
easat-6589	119	15	relationship	relationship	NOUN
easat-6589	119	16	between	between	ADP
easat-6589	119	17	customer	customer	NOUN
easat-6589	119	18	relationship	relationship	NOUN
easat-6589	119	19	management	management	NOUN
easat-6589	119	20	,	,	PUNCT
easat-6589	119	21	corporate	corporate	ADJ
easat-6589	119	22	reputation	reputation	NOUN
easat-6589	119	23	,	,	PUNCT
easat-6589	119	24	and	and	CCONJ
easat-6589	119	25	customer	customer	NOUN
easat-6589	119	26	allegiance	allegiance	NOUN
easat-6589	119	27	.	.	PUNCT
easat-6589	120	1	from	from	ADP
easat-6589	120	2	the	the	DET
easat-6589	120	3	provided	provide	VERB
easat-6589	120	4	information	information	NOUN
easat-6589	120	5	,	,	PUNCT
easat-6589	120	6	it	it	PRON
easat-6589	120	7	's	be	AUX
easat-6589	120	8	evident	evident	ADJ
easat-6589	120	9	that	that	SCONJ
easat-6589	120	10	customer	customer	NOUN
easat-6589	120	11	responses	response	NOUN
easat-6589	120	12	are	be	AUX
easat-6589	120	13	pivotal	pivotal	ADJ
easat-6589	120	14	in	in	ADP
easat-6589	120	15	influencing	influence	VERB
easat-6589	120	16	perceptions	perception	NOUN
easat-6589	120	17	and	and	CCONJ
easat-6589	120	18	outcomes	outcome	NOUN
easat-6589	120	19	in	in	ADP
easat-6589	120	20	the	the	DET
easat-6589	120	21	realm	realm	NOUN
easat-6589	120	22	of	of	ADP
easat-6589	120	23	social	social	ADJ
easat-6589	120	24	media	medium	NOUN
easat-6589	120	25	's	's	PART
easat-6589	120	26	impact	impact	NOUN
easat-6589	120	27	on	on	ADP
easat-6589	120	28	business	business	NOUN
easat-6589	120	29	reputation	reputation	NOUN
easat-6589	120	30	.	.	PUNCT
easat-6589	121	1	key	key	ADJ
easat-6589	121	2	factors	factor	NOUN
easat-6589	121	3	such	such	ADJ
easat-6589	121	4	as	as	ADP
easat-6589	121	5	customer	customer	NOUN
easat-6589	121	6	satisfaction	satisfaction	NOUN
easat-6589	121	7	and	and	CCONJ
easat-6589	121	8	corporate	corporate	ADJ
easat-6589	121	9	image	image	NOUN
easat-6589	121	10	greatly	greatly	ADV
easat-6589	121	11	influence	influence	VERB
easat-6589	121	12	how	how	SCONJ
easat-6589	121	13	customers	customer	NOUN
easat-6589	121	14	respond	respond	VERB
easat-6589	121	15	to	to	ADP
easat-6589	121	16	service	service	NOUN
easat-6589	121	17	failures	failure	NOUN
easat-6589	121	18	and	and	CCONJ
easat-6589	121	19	their	their	PRON
easat-6589	121	20	overall	overall	ADJ
easat-6589	121	21	perception	perception	NOUN
easat-6589	121	22	of	of	ADP
easat-6589	121	23	a	a	DET
easat-6589	121	24	company	company	NOUN
easat-6589	121	25	's	's	PART
easat-6589	121	26	products	product	NOUN
easat-6589	121	27	and	and	CCONJ
easat-6589	121	28	communication	communication	NOUN
easat-6589	121	29	.	.	PUNCT
easat-6589	122	1	this	this	DET
easat-6589	122	2	investigation	investigation	NOUN
easat-6589	122	3	2491	2491	NUM
easat-6589	122	4	edelweiss	edelweiss	PROPN
easat-6589	122	5	applied	apply	VERB
easat-6589	122	6	science	science	NOUN
easat-6589	122	7	and	and	CCONJ
easat-6589	122	8	technology	technology	NOUN
easat-6589	122	9	issn	issn	PROPN
easat-6589	122	10	:	:	PUNCT
easat-6589	122	11	2576	2576	NUM
easat-6589	122	12	-	-	SYM
easat-6589	122	13	8484	8484	NUM
easat-6589	122	14	vol	vol	NOUN
easat-6589	122	15	.	.	PROPN
easat-6589	123	1	9	9	NUM
easat-6589	123	2	,	,	PUNCT
easat-6589	123	3	no	no	INTJ
easat-6589	123	4	.	.	NOUN
easat-6589	123	5	4	4	NUM
easat-6589	123	6	:	:	PUNCT
easat-6589	123	7	2487	2487	NUM
easat-6589	123	8	-	-	SYM
easat-6589	123	9	2501	2501	NUM
easat-6589	123	10	,	,	PUNCT
easat-6589	123	11	2025	2025	NUM
easat-6589	123	12	doi	doi	NOUN
easat-6589	123	13	:	:	PUNCT
easat-6589	123	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	123	15	©	©	PROPN
easat-6589	123	16	2025	2025	NUM
easat-6589	123	17	by	by	ADP
easat-6589	123	18	the	the	DET
easat-6589	123	19	author	author	NOUN
easat-6589	123	20	;	;	PUNCT
easat-6589	123	21	licensee	licensee	PROPN
easat-6589	123	22	learning	learning	NOUN
easat-6589	123	23	gate	gate	PROPN
easat-6589	123	24	underscores	underscore	VERB
easat-6589	123	25	the	the	DET
easat-6589	123	26	intricate	intricate	ADJ
easat-6589	123	27	relationship	relationship	NOUN
easat-6589	123	28	between	between	ADP
easat-6589	123	29	customer	customer	NOUN
easat-6589	123	30	reactions	reaction	NOUN
easat-6589	123	31	,	,	PUNCT
easat-6589	123	32	corporate	corporate	ADJ
easat-6589	123	33	image	image	NOUN
easat-6589	123	34	,	,	PUNCT
easat-6589	123	35	and	and	CCONJ
easat-6589	123	36	the	the	DET
easat-6589	123	37	dynamic	dynamic	ADJ
easat-6589	123	38	landscape	landscape	NOUN
easat-6589	123	39	of	of	ADP
easat-6589	123	40	customer	customer	NOUN
easat-6589	123	41	loyalty	loyalty	NOUN
easat-6589	123	42	and	and	CCONJ
easat-6589	123	43	satisfaction	satisfaction	NOUN
easat-6589	123	44	across	across	ADP
easat-6589	123	45	different	different	ADJ
easat-6589	123	46	market	market	NOUN
easat-6589	123	47	conditions	condition	NOUN
easat-6589	123	48	.	.	PUNCT
easat-6589	124	1	in	in	ADP
easat-6589	124	2	a	a	DET
easat-6589	124	3	different	different	ADJ
easat-6589	124	4	line	line	NOUN
easat-6589	124	5	of	of	ADP
easat-6589	124	6	research	research	NOUN
easat-6589	124	7	focusing	focus	VERB
easat-6589	124	8	on	on	ADP
easat-6589	124	9	customer	customer	NOUN
easat-6589	124	10	responses	response	NOUN
easat-6589	124	11	,	,	PUNCT
easat-6589	124	12	the	the	DET
easat-6589	124	13	significance	significance	NOUN
easat-6589	124	14	of	of	ADP
easat-6589	124	15	electronic	electronic	ADJ
easat-6589	124	16	word	word	NOUN
easat-6589	124	17	of	of	ADP
easat-6589	124	18	mouth	mouth	NOUN
easat-6589	124	19	(	(	PUNCT
easat-6589	124	20	ewom	ewom	NOUN
easat-6589	124	21	)	)	PUNCT
easat-6589	124	22	via	via	ADP
easat-6589	124	23	social	social	ADJ
easat-6589	124	24	media	medium	NOUN
easat-6589	124	25	emerges	emerge	VERB
easat-6589	124	26	as	as	SCONJ
easat-6589	124	27	it	it	PRON
easat-6589	124	28	elucidates	elucidate	VERB
easat-6589	124	29	the	the	DET
easat-6589	124	30	intricate	intricate	ADJ
easat-6589	124	31	dynamics	dynamic	NOUN
easat-6589	124	32	between	between	ADP
easat-6589	124	33	online	online	ADJ
easat-6589	124	34	consumer	consumer	NOUN
easat-6589	124	35	interactions	interaction	NOUN
easat-6589	124	36	and	and	CCONJ
easat-6589	124	37	the	the	DET
easat-6589	124	38	establishment	establishment	NOUN
easat-6589	124	39	of	of	ADP
easat-6589	124	40	a	a	DET
easat-6589	124	41	business	business	NOUN
easat-6589	124	42	's	's	PART
easat-6589	124	43	reputation	reputation	NOUN
easat-6589	124	44	.	.	PUNCT
easat-6589	125	1	ewom	ewom	NOUN
easat-6589	125	2	is	be	AUX
easat-6589	125	3	defined	define	VERB
easat-6589	125	4	in	in	ADP
easat-6589	125	5	various	various	ADJ
easat-6589	125	6	ways	way	NOUN
easat-6589	125	7	;	;	PUNCT
easat-6589	125	8	some	some	DET
easat-6589	125	9	researchers	researcher	NOUN
easat-6589	125	10	describe	describe	VERB
easat-6589	125	11	it	it	PRON
easat-6589	125	12	as	as	SCONJ
easat-6589	125	13	recommendations	recommendation	NOUN
easat-6589	125	14	exchanged	exchange	VERB
easat-6589	125	15	between	between	ADP
easat-6589	125	16	customers	customer	NOUN
easat-6589	125	17	barreto	barreto	VERB
easat-6589	126	1	[	[	X
easat-6589	126	2	26	26	NUM
easat-6589	126	3	]	]	PUNCT
easat-6589	126	4	while	while	SCONJ
easat-6589	126	5	aditi	aditi	PROPN
easat-6589	126	6	,	,	PUNCT
easat-6589	126	7	et	et	PROPN
easat-6589	126	8	al	al	PROPN
easat-6589	126	9	.	.	PUNCT
easat-6589	127	1	[	[	X
easat-6589	127	2	27	27	NUM
easat-6589	127	3	]	]	PUNCT
easat-6589	127	4	highlight	highlight	VERB
easat-6589	127	5	that	that	SCONJ
easat-6589	127	6	through	through	ADP
easat-6589	127	7	word	word	NOUN
easat-6589	127	8	of	of	ADP
easat-6589	127	9	mouth	mouth	NOUN
easat-6589	127	10	(	(	PUNCT
easat-6589	127	11	wom	wom	PROPN
easat-6589	127	12	)	)	PUNCT
easat-6589	127	13	,	,	PUNCT
easat-6589	127	14	products	product	NOUN
easat-6589	127	15	and	and	CCONJ
easat-6589	127	16	services	service	NOUN
easat-6589	127	17	can	can	AUX
easat-6589	127	18	be	be	AUX
easat-6589	127	19	promoted	promote	VERB
easat-6589	127	20	effectively	effectively	ADV
easat-6589	127	21	via	via	ADP
easat-6589	127	22	viral	viral	ADJ
easat-6589	127	23	marketing	marketing	NOUN
easat-6589	127	24	,	,	PUNCT
easat-6589	127	25	as	as	SCONJ
easat-6589	127	26	customers	customer	NOUN
easat-6589	127	27	enthusiastically	enthusiastically	ADV
easat-6589	127	28	share	share	VERB
easat-6589	127	29	or	or	CCONJ
easat-6589	127	30	advocate	advocate	VERB
easat-6589	127	31	for	for	ADP
easat-6589	127	32	offerings	offering	NOUN
easat-6589	127	33	with	with	ADP
easat-6589	127	34	others	other	NOUN
easat-6589	127	35	.	.	PUNCT
easat-6589	128	1	aditi	aditi	PROPN
easat-6589	128	2	,	,	PUNCT
easat-6589	128	3	et	et	PROPN
easat-6589	128	4	al	al	PROPN
easat-6589	128	5	.	.	PUNCT
easat-6589	129	1	[	[	X
easat-6589	129	2	27	27	NUM
easat-6589	129	3	]	]	PUNCT
easat-6589	129	4	assert	assert	VERB
easat-6589	129	5	that	that	SCONJ
easat-6589	129	6	the	the	DET
easat-6589	129	7	impact	impact	NOUN
easat-6589	129	8	of	of	ADP
easat-6589	129	9	word	word	NOUN
easat-6589	129	10	of	of	ADP
easat-6589	129	11	mouth	mouth	NOUN
easat-6589	129	12	is	be	AUX
easat-6589	129	13	significant	significant	ADJ
easat-6589	129	14	in	in	ADP
easat-6589	129	15	shaping	shape	VERB
easat-6589	129	16	consumer	consumer	NOUN
easat-6589	129	17	interest	interest	NOUN
easat-6589	129	18	in	in	ADP
easat-6589	129	19	purchasing	purchase	VERB
easat-6589	129	20	as	as	ADV
easat-6589	129	21	well	well	ADV
easat-6589	129	22	as	as	ADP
easat-6589	129	23	their	their	PRON
easat-6589	129	24	perception	perception	NOUN
easat-6589	129	25	of	of	ADP
easat-6589	129	26	the	the	DET
easat-6589	129	27	brand	brand	NOUN
easat-6589	129	28	's	's	PART
easat-6589	129	29	image	image	NOUN
easat-6589	129	30	.	.	PUNCT
easat-6589	130	1	therefore	therefore	ADV
easat-6589	130	2	,	,	PUNCT
easat-6589	130	3	it	it	PRON
easat-6589	130	4	is	be	AUX
easat-6589	130	5	crucial	crucial	ADJ
easat-6589	130	6	for	for	SCONJ
easat-6589	130	7	businesses	business	NOUN
easat-6589	130	8	to	to	PART
easat-6589	130	9	acknowledge	acknowledge	VERB
easat-6589	130	10	the	the	DET
easat-6589	130	11	importance	importance	NOUN
easat-6589	130	12	of	of	ADP
easat-6589	130	13	effectively	effectively	ADV
easat-6589	130	14	managing	manage	VERB
easat-6589	130	15	and	and	CCONJ
easat-6589	130	16	leveraging	leverage	VERB
easat-6589	130	17	word	word	NOUN
easat-6589	130	18	of	of	ADP
easat-6589	130	19	mouth	mouth	NOUN
easat-6589	130	20	to	to	PART
easat-6589	130	21	optimize	optimize	VERB
easat-6589	130	22	these	these	DET
easat-6589	130	23	influential	influential	ADJ
easat-6589	130	24	dimensions	dimension	NOUN
easat-6589	130	25	of	of	ADP
easat-6589	130	26	consumer	consumer	NOUN
easat-6589	130	27	behavior	behavior	NOUN
easat-6589	130	28	and	and	CCONJ
easat-6589	130	29	brand	brand	NOUN
easat-6589	130	30	reputation	reputation	NOUN
easat-6589	130	31	.	.	PUNCT
easat-6589	131	1	in	in	ADP
easat-6589	131	2	another	another	DET
easat-6589	131	3	area	area	NOUN
easat-6589	131	4	of	of	ADP
easat-6589	131	5	research	research	NOUN
easat-6589	131	6	focusing	focus	VERB
easat-6589	131	7	on	on	ADP
easat-6589	131	8	customer	customer	NOUN
easat-6589	131	9	responses	response	NOUN
easat-6589	131	10	,	,	PUNCT
easat-6589	131	11	the	the	DET
easat-6589	131	12	importance	importance	NOUN
easat-6589	131	13	of	of	ADP
easat-6589	131	14	electronic	electronic	ADJ
easat-6589	131	15	word	word	NOUN
easat-6589	131	16	of	of	ADP
easat-6589	131	17	mouth	mouth	NOUN
easat-6589	131	18	(	(	PUNCT
easat-6589	131	19	ewom	ewom	NOUN
easat-6589	131	20	)	)	PUNCT
easat-6589	131	21	via	via	ADP
easat-6589	131	22	social	social	ADJ
easat-6589	131	23	media	medium	NOUN
easat-6589	131	24	becomes	become	VERB
easat-6589	131	25	evident	evident	ADJ
easat-6589	131	26	as	as	SCONJ
easat-6589	131	27	it	it	PRON
easat-6589	131	28	sheds	shed	VERB
easat-6589	131	29	light	light	NOUN
easat-6589	131	30	on	on	ADP
easat-6589	131	31	the	the	DET
easat-6589	131	32	complex	complex	ADJ
easat-6589	131	33	interactions	interaction	NOUN
easat-6589	131	34	between	between	ADP
easat-6589	131	35	online	online	ADJ
easat-6589	131	36	consumer	consumer	NOUN
easat-6589	131	37	engagements	engagement	NOUN
easat-6589	131	38	and	and	CCONJ
easat-6589	131	39	the	the	DET
easat-6589	131	40	formation	formation	NOUN
easat-6589	131	41	of	of	ADP
easat-6589	131	42	a	a	DET
easat-6589	131	43	business	business	NOUN
easat-6589	131	44	's	's	PART
easat-6589	131	45	reputation	reputation	NOUN
easat-6589	131	46	.	.	PUNCT
easat-6589	132	1	the	the	DET
easat-6589	132	2	concept	concept	NOUN
easat-6589	132	3	of	of	ADP
easat-6589	132	4	ewom	ewom	NOUN
easat-6589	132	5	has	have	AUX
easat-6589	132	6	been	be	AUX
easat-6589	132	7	defined	define	VERB
easat-6589	132	8	in	in	ADP
easat-6589	132	9	various	various	ADJ
easat-6589	132	10	ways	way	NOUN
easat-6589	132	11	;	;	PUNCT
easat-6589	132	12	some	some	DET
easat-6589	132	13	scholars	scholar	NOUN
easat-6589	132	14	refer	refer	VERB
easat-6589	132	15	to	to	ADP
easat-6589	132	16	it	it	PRON
easat-6589	132	17	as	as	ADP
easat-6589	132	18	customer	customer	NOUN
easat-6589	132	19	-	-	PUNCT
easat-6589	132	20	to	to	ADP
easat-6589	132	21	-	-	PUNCT
easat-6589	132	22	customer	customer	NOUN
easat-6589	132	23	recommendations	recommendation	NOUN
easat-6589	132	24	[	[	X
easat-6589	132	25	26	26	NUM
easat-6589	132	26	]	]	PUNCT
easat-6589	132	27	while	while	SCONJ
easat-6589	132	28	aditi	aditi	PROPN
easat-6589	132	29	,	,	PUNCT
easat-6589	132	30	et	et	PROPN
easat-6589	132	31	al	al	PROPN
easat-6589	132	32	.	.	PUNCT
easat-6589	133	1	[	[	X
easat-6589	133	2	27	27	NUM
easat-6589	133	3	]	]	PUNCT
easat-6589	133	4	argue	argue	VERB
easat-6589	133	5	that	that	SCONJ
easat-6589	133	6	through	through	ADP
easat-6589	133	7	word	word	NOUN
easat-6589	133	8	of	of	ADP
easat-6589	133	9	mouth	mouth	NOUN
easat-6589	133	10	(	(	PUNCT
easat-6589	133	11	wom	wom	PROPN
easat-6589	133	12	)	)	PUNCT
easat-6589	133	13	,	,	PUNCT
easat-6589	133	14	businesses	business	NOUN
easat-6589	133	15	can	can	AUX
easat-6589	133	16	effectively	effectively	ADV
easat-6589	133	17	promote	promote	VERB
easat-6589	133	18	products	product	NOUN
easat-6589	133	19	and	and	CCONJ
easat-6589	133	20	services	service	NOUN
easat-6589	133	21	via	via	ADP
easat-6589	133	22	viral	viral	ADJ
easat-6589	133	23	marketing	marketing	NOUN
easat-6589	133	24	,	,	PUNCT
easat-6589	133	25	as	as	SCONJ
easat-6589	133	26	customers	customer	NOUN
easat-6589	133	27	enthusiastically	enthusiastically	ADV
easat-6589	133	28	engage	engage	VERB
easat-6589	133	29	in	in	ADP
easat-6589	133	30	discussions	discussion	NOUN
easat-6589	133	31	or	or	CCONJ
easat-6589	133	32	endorse	endorse	VERB
easat-6589	133	33	offerings	offering	NOUN
easat-6589	133	34	to	to	ADP
easat-6589	133	35	others	other	NOUN
easat-6589	133	36	.	.	PUNCT
easat-6589	134	1	2.4	2.4	NUM
easat-6589	134	2	.	.	PUNCT
easat-6589	135	1	response	response	NOUN
easat-6589	135	2	strategies	strategy	NOUN
easat-6589	135	3	on	on	ADP
easat-6589	135	4	social	social	ADJ
easat-6589	135	5	media	medium	NOUN
easat-6589	135	6	several	several	ADJ
easat-6589	135	7	studies	study	NOUN
easat-6589	135	8	have	have	AUX
easat-6589	135	9	delved	delve	VERB
easat-6589	135	10	into	into	ADP
easat-6589	135	11	how	how	SCONJ
easat-6589	135	12	businesses	business	NOUN
easat-6589	135	13	respond	respond	VERB
easat-6589	135	14	to	to	ADP
easat-6589	135	15	and	and	CCONJ
easat-6589	135	16	mitigate	mitigate	VERB
easat-6589	135	17	crises	crisis	NOUN
easat-6589	135	18	within	within	ADP
easat-6589	135	19	social	social	ADJ
easat-6589	135	20	media	medium	NOUN
easat-6589	135	21	.	.	PUNCT
easat-6589	136	1	for	for	ADP
easat-6589	136	2	instance	instance	NOUN
easat-6589	136	3	,	,	PUNCT
easat-6589	136	4	sun	sun	PROPN
easat-6589	136	5	,	,	PUNCT
easat-6589	136	6	et	et	PROPN
easat-6589	136	7	al	al	PROPN
easat-6589	136	8	.	.	PUNCT
easat-6589	137	1	[	[	X
easat-6589	137	2	28	28	NUM
easat-6589	137	3	]	]	PUNCT
easat-6589	137	4	conducted	conduct	VERB
easat-6589	137	5	a	a	DET
easat-6589	137	6	comprehensive	comprehensive	ADJ
easat-6589	137	7	examination	examination	NOUN
easat-6589	137	8	of	of	ADP
easat-6589	137	9	the	the	DET
easat-6589	137	10	impacts	impact	NOUN
easat-6589	137	11	of	of	ADP
easat-6589	137	12	social	social	ADJ
easat-6589	137	13	media	medium	NOUN
easat-6589	137	14	crisis	crisis	NOUN
easat-6589	137	15	response	response	NOUN
easat-6589	137	16	strategies	strategy	NOUN
easat-6589	137	17	on	on	ADP
easat-6589	137	18	electronic	electronic	ADJ
easat-6589	137	19	word	word	NOUN
easat-6589	137	20	of	of	ADP
easat-6589	137	21	mouth	mouth	NOUN
easat-6589	137	22	(	(	PUNCT
easat-6589	137	23	ewom	ewom	NOUN
easat-6589	137	24	)	)	PUNCT
easat-6589	137	25	,	,	PUNCT
easat-6589	137	26	resulting	result	VERB
easat-6589	137	27	in	in	ADP
easat-6589	137	28	a	a	DET
easat-6589	137	29	profound	profound	ADJ
easat-6589	137	30	understanding	understanding	NOUN
easat-6589	137	31	.	.	PUNCT
easat-6589	138	1	they	they	PRON
easat-6589	138	2	employed	employ	VERB
easat-6589	138	3	methodologies	methodology	NOUN
easat-6589	138	4	such	such	ADJ
easat-6589	138	5	as	as	ADP
easat-6589	138	6	topic	topic	NOUN
easat-6589	138	7	modeling	modeling	NOUN
easat-6589	138	8	and	and	CCONJ
easat-6589	138	9	sentiment	sentiment	NOUN
easat-6589	138	10	analysis	analysis	NOUN
easat-6589	138	11	,	,	PUNCT
easat-6589	138	12	testing	test	VERB
easat-6589	138	13	them	they	PRON
easat-6589	138	14	on	on	ADP
easat-6589	138	15	general	general	ADJ
easat-6589	138	16	manufacturing	manufacturing	NOUN
easat-6589	138	17	firms	firm	NOUN
easat-6589	138	18	.	.	PUNCT
easat-6589	139	1	the	the	DET
easat-6589	139	2	research	research	NOUN
easat-6589	139	3	findings	finding	NOUN
easat-6589	139	4	offer	offer	VERB
easat-6589	139	5	valuable	valuable	ADJ
easat-6589	139	6	managerial	managerial	ADJ
easat-6589	139	7	insights	insight	NOUN
easat-6589	139	8	aimed	aim	VERB
easat-6589	139	9	at	at	ADP
easat-6589	139	10	enhancing	enhance	VERB
easat-6589	139	11	customer	customer	NOUN
easat-6589	139	12	perceptions	perception	NOUN
easat-6589	139	13	.	.	PUNCT
easat-6589	140	1	moreover	moreover	ADV
easat-6589	140	2	,	,	PUNCT
easat-6589	140	3	the	the	DET
easat-6589	140	4	study	study	NOUN
easat-6589	140	5	reveals	reveal	VERB
easat-6589	140	6	that	that	SCONJ
easat-6589	140	7	implementing	implement	VERB
easat-6589	140	8	an	an	DET
easat-6589	140	9	accommodative	accommodative	ADJ
easat-6589	140	10	response	response	NOUN
easat-6589	140	11	strategy	strategy	NOUN
easat-6589	140	12	leads	lead	VERB
easat-6589	140	13	to	to	ADP
easat-6589	140	14	a	a	DET
easat-6589	140	15	higher	high	ADJ
easat-6589	140	16	level	level	NOUN
easat-6589	140	17	of	of	ADP
easat-6589	140	18	overall	overall	ADJ
easat-6589	140	19	ewom	ewom	NOUN
easat-6589	140	20	compared	compare	VERB
easat-6589	140	21	to	to	ADP
easat-6589	140	22	an	an	DET
easat-6589	140	23	indifferent	indifferent	ADJ
easat-6589	140	24	response	response	NOUN
easat-6589	140	25	strategy	strategy	NOUN
easat-6589	140	26	.	.	PUNCT
easat-6589	141	1	however	however	ADV
easat-6589	141	2	,	,	PUNCT
easat-6589	141	3	it	it	PRON
easat-6589	141	4	's	be	AUX
easat-6589	141	5	important	important	ADJ
easat-6589	141	6	to	to	PART
easat-6589	141	7	acknowledge	acknowledge	VERB
easat-6589	141	8	the	the	DET
easat-6589	141	9	limitations	limitation	NOUN
easat-6589	141	10	of	of	ADP
easat-6589	141	11	the	the	DET
easat-6589	141	12	study	study	NOUN
easat-6589	141	13	,	,	PUNCT
easat-6589	141	14	including	include	VERB
easat-6589	141	15	external	external	ADJ
easat-6589	141	16	factors	factor	NOUN
easat-6589	141	17	such	such	ADJ
easat-6589	141	18	as	as	ADP
easat-6589	141	19	organizational	organizational	ADJ
easat-6589	141	20	specifics	specific	NOUN
easat-6589	141	21	and	and	CCONJ
easat-6589	141	22	crisis	crisis	NOUN
easat-6589	141	23	type	type	NOUN
easat-6589	141	24	,	,	PUNCT
easat-6589	141	25	as	as	ADV
easat-6589	141	26	well	well	ADV
easat-6589	141	27	as	as	ADP
easat-6589	141	28	the	the	DET
easat-6589	141	29	dynamic	dynamic	ADJ
easat-6589	141	30	nature	nature	NOUN
easat-6589	141	31	of	of	ADP
easat-6589	141	32	crisis	crisis	NOUN
easat-6589	141	33	response	response	NOUN
easat-6589	141	34	.	.	PUNCT
easat-6589	142	1	therefore	therefore	ADV
easat-6589	142	2	,	,	PUNCT
easat-6589	142	3	the	the	DET
easat-6589	142	4	study	study	NOUN
easat-6589	142	5	's	's	PART
easat-6589	142	6	conclusions	conclusion	NOUN
easat-6589	142	7	should	should	AUX
easat-6589	142	8	be	be	AUX
easat-6589	142	9	applied	apply	VERB
easat-6589	142	10	cautiously	cautiously	ADV
easat-6589	142	11	,	,	PUNCT
easat-6589	142	12	considering	consider	VERB
easat-6589	142	13	both	both	CCONJ
easat-6589	142	14	its	its	PRON
easat-6589	142	15	limitations	limitation	NOUN
easat-6589	142	16	and	and	CCONJ
easat-6589	142	17	the	the	DET
easat-6589	142	18	constantly	constantly	ADV
easat-6589	142	19	evolving	evolve	VERB
easat-6589	142	20	nature	nature	NOUN
easat-6589	142	21	of	of	ADP
easat-6589	142	22	the	the	DET
easat-6589	142	23	social	social	ADJ
easat-6589	142	24	media	medium	NOUN
easat-6589	142	25	landscape	landscape	NOUN
easat-6589	142	26	.	.	PUNCT
easat-6589	143	1	in	in	ADP
easat-6589	143	2	the	the	DET
easat-6589	143	3	study	study	NOUN
easat-6589	143	4	conducted	conduct	VERB
easat-6589	143	5	by	by	ADP
easat-6589	143	6	al	al	PROPN
easat-6589	143	7	balawi	balawi	PROPN
easat-6589	143	8	,	,	PUNCT
easat-6589	143	9	et	et	PROPN
easat-6589	143	10	al	al	PROPN
easat-6589	143	11	.	.	PUNCT
easat-6589	144	1	[	[	X
easat-6589	144	2	29	29	NUM
easat-6589	144	3	]	]	PUNCT
easat-6589	144	4	they	they	PRON
easat-6589	144	5	examined	examine	VERB
easat-6589	144	6	how	how	SCONJ
easat-6589	144	7	a	a	DET
easat-6589	144	8	brand	brand	NOUN
easat-6589	144	9	's	's	PART
easat-6589	144	10	crisis	crisis	NOUN
easat-6589	144	11	impacts	impact	VERB
easat-6589	144	12	the	the	DET
easat-6589	144	13	effectiveness	effectiveness	NOUN
easat-6589	144	14	of	of	ADP
easat-6589	144	15	its	its	PRON
easat-6589	144	16	customer	customer	NOUN
easat-6589	144	17	relationship	relationship	NOUN
easat-6589	144	18	management	management	NOUN
easat-6589	144	19	(	(	PUNCT
easat-6589	144	20	crm	crm	NOUN
easat-6589	144	21	)	)	PUNCT
easat-6589	144	22	strategies	strategy	NOUN
easat-6589	144	23	implemented	implement	VERB
easat-6589	144	24	on	on	ADP
easat-6589	144	25	social	social	ADJ
easat-6589	144	26	media	medium	NOUN
easat-6589	144	27	platforms	platform	NOUN
easat-6589	144	28	.	.	PUNCT
easat-6589	145	1	specifically	specifically	ADV
easat-6589	145	2	,	,	PUNCT
easat-6589	145	3	the	the	DET
easat-6589	145	4	study	study	NOUN
easat-6589	145	5	focused	focus	VERB
easat-6589	145	6	on	on	ADP
easat-6589	145	7	the	the	DET
easat-6589	145	8	effects	effect	NOUN
easat-6589	145	9	of	of	ADP
easat-6589	145	10	the	the	DET
easat-6589	145	11	united	united	PROPN
easat-6589	145	12	airlines	airlines	PROPN
easat-6589	145	13	crisis	crisis	NOUN
easat-6589	145	14	on	on	ADP
easat-6589	145	15	three	three	NUM
easat-6589	145	16	key	key	ADJ
easat-6589	145	17	aspects	aspect	NOUN
easat-6589	145	18	of	of	ADP
easat-6589	145	19	social	social	ADJ
easat-6589	145	20	crm	crm	PROPN
easat-6589	145	21	efforts	effort	NOUN
easat-6589	145	22	:	:	PUNCT
easat-6589	145	23	the	the	DET
easat-6589	145	24	provision	provision	NOUN
easat-6589	145	25	of	of	ADP
easat-6589	145	26	relevant	relevant	ADJ
easat-6589	145	27	information	information	NOUN
easat-6589	145	28	,	,	PUNCT
easat-6589	145	29	timely	timely	ADJ
easat-6589	145	30	responsiveness	responsiveness	NOUN
easat-6589	145	31	,	,	PUNCT
easat-6589	145	32	and	and	CCONJ
easat-6589	145	33	attentiveness	attentiveness	NOUN
easat-6589	145	34	to	to	ADP
easat-6589	145	35	customer	customer	NOUN
easat-6589	145	36	needs	need	NOUN
easat-6589	145	37	.	.	PUNCT
easat-6589	146	1	the	the	DET
easat-6589	146	2	research	research	NOUN
easat-6589	146	3	methodology	methodology	NOUN
easat-6589	146	4	utilized	utilize	VERB
easat-6589	146	5	a	a	DET
easat-6589	146	6	natural	natural	ADJ
easat-6589	146	7	experiment	experiment	NOUN
easat-6589	146	8	setting	setting	NOUN
easat-6589	146	9	,	,	PUNCT
easat-6589	146	10	and	and	CCONJ
easat-6589	146	11	data	datum	NOUN
easat-6589	146	12	was	be	AUX
easat-6589	146	13	collected	collect	VERB
easat-6589	146	14	from	from	ADP
easat-6589	146	15	the	the	DET
easat-6589	146	16	twitter	twitter	NOUN
easat-6589	146	17	platform	platform	NOUN
easat-6589	146	18	.	.	PUNCT
easat-6589	147	1	the	the	DET
easat-6589	147	2	results	result	NOUN
easat-6589	147	3	of	of	ADP
easat-6589	147	4	the	the	DET
easat-6589	147	5	study	study	NOUN
easat-6589	147	6	revealed	reveal	VERB
easat-6589	147	7	that	that	SCONJ
easat-6589	147	8	the	the	DET
easat-6589	147	9	brand	brand	NOUN
easat-6589	147	10	crisis	crisis	NOUN
easat-6589	147	11	heightened	heighten	VERB
easat-6589	147	12	the	the	DET
easat-6589	147	13	emphasis	emphasis	NOUN
easat-6589	147	14	on	on	ADP
easat-6589	147	15	providing	provide	VERB
easat-6589	147	16	informative	informative	ADJ
easat-6589	147	17	content	content	NOUN
easat-6589	147	18	.	.	PUNCT
easat-6589	148	1	however	however	ADV
easat-6589	148	2	,	,	PUNCT
easat-6589	148	3	it	it	PRON
easat-6589	148	4	concurrently	concurrently	ADV
easat-6589	148	5	diminished	diminish	VERB
easat-6589	148	6	priority	priority	NOUN
easat-6589	148	7	given	give	VERB
easat-6589	148	8	to	to	ADP
easat-6589	148	9	timely	timely	ADJ
easat-6589	148	10	responsiveness	responsiveness	NOUN
easat-6589	148	11	and	and	CCONJ
easat-6589	148	12	attentiveness	attentiveness	NOUN
easat-6589	148	13	to	to	ADP
easat-6589	148	14	customer	customer	NOUN
easat-6589	148	15	needs	need	NOUN
easat-6589	148	16	.	.	PUNCT
easat-6589	149	1	in	in	ADP
easat-6589	149	2	addition	addition	NOUN
easat-6589	149	3	to	to	ADP
easat-6589	149	4	these	these	DET
easat-6589	149	5	findings	finding	NOUN
easat-6589	149	6	,	,	PUNCT
easat-6589	149	7	the	the	DET
easat-6589	149	8	study	study	NOUN
easat-6589	149	9	has	have	VERB
easat-6589	149	10	notable	notable	ADJ
easat-6589	149	11	limitations	limitation	NOUN
easat-6589	149	12	.	.	PUNCT
easat-6589	150	1	firstly	firstly	ADV
easat-6589	150	2	,	,	PUNCT
easat-6589	150	3	it	it	PRON
easat-6589	150	4	predominantly	predominantly	ADV
easat-6589	150	5	focused	focus	VERB
easat-6589	150	6	on	on	ADP
easat-6589	150	7	prominent	prominent	ADJ
easat-6589	150	8	companies	company	NOUN
easat-6589	150	9	,	,	PUNCT
easat-6589	150	10	potentially	potentially	ADV
easat-6589	150	11	neglecting	neglect	VERB
easat-6589	150	12	smaller	small	ADJ
easat-6589	150	13	or	or	CCONJ
easat-6589	150	14	lesser	lesser	ADV
easat-6589	150	15	-	-	PUNCT
easat-6589	150	16	known	know	VERB
easat-6589	150	17	brands	brand	NOUN
easat-6589	150	18	.	.	PUNCT
easat-6589	151	1	consequently	consequently	ADV
easat-6589	151	2	,	,	PUNCT
easat-6589	151	3	the	the	DET
easat-6589	151	4	generalizability	generalizability	NOUN
easat-6589	151	5	of	of	ADP
easat-6589	151	6	the	the	DET
easat-6589	151	7	findings	finding	NOUN
easat-6589	151	8	to	to	ADP
easat-6589	151	9	such	such	ADJ
easat-6589	151	10	entities	entity	NOUN
easat-6589	151	11	may	may	AUX
easat-6589	151	12	be	be	AUX
easat-6589	151	13	limited	limit	VERB
easat-6589	151	14	.	.	PUNCT
easat-6589	152	1	furthermore	furthermore	ADV
easat-6589	152	2	,	,	PUNCT
easat-6589	152	3	the	the	DET
easat-6589	152	4	researchers	researcher	NOUN
easat-6589	152	5	acknowledged	acknowledge	VERB
easat-6589	152	6	the	the	DET
easat-6589	152	7	necessity	necessity	NOUN
easat-6589	152	8	for	for	ADP
easat-6589	152	9	caution	caution	NOUN
easat-6589	152	10	when	when	SCONJ
easat-6589	152	11	extending	extend	VERB
easat-6589	152	12	the	the	DET
easat-6589	152	13	conclusions	conclusion	NOUN
easat-6589	152	14	of	of	ADP
easat-6589	152	15	this	this	DET
easat-6589	152	16	study	study	NOUN
easat-6589	152	17	to	to	ADP
easat-6589	152	18	alternative	alternative	ADJ
easat-6589	152	19	social	social	ADJ
easat-6589	152	20	media	medium	NOUN
easat-6589	152	21	platforms	platform	NOUN
easat-6589	152	22	.	.	PUNCT
easat-6589	153	1	in	in	ADP
easat-6589	153	2	their	their	PRON
easat-6589	153	3	studies	study	NOUN
easat-6589	153	4	,	,	PUNCT
easat-6589	153	5	lappeman	lappeman	NOUN
easat-6589	153	6	,	,	PUNCT
easat-6589	153	7	et	et	PROPN
easat-6589	153	8	al	al	PROPN
easat-6589	153	9	.	.	PUNCT
easat-6589	154	1	[	[	X
easat-6589	154	2	9	9	NUM
easat-6589	154	3	]	]	PUNCT
easat-6589	154	4	and	and	CCONJ
easat-6589	154	5	loureiro	loureiro	PROPN
easat-6589	154	6	,	,	PUNCT
easat-6589	154	7	et	et	PROPN
easat-6589	154	8	al	al	PROPN
easat-6589	154	9	.	.	PUNCT
easat-6589	155	1	[	[	X
easat-6589	155	2	30	30	NUM
easat-6589	155	3	]	]	PUNCT
easat-6589	155	4	set	set	VERB
easat-6589	155	5	out	out	ADP
easat-6589	155	6	to	to	PART
easat-6589	155	7	investigate	investigate	VERB
easat-6589	155	8	effective	effective	ADJ
easat-6589	155	9	crisis	crisis	NOUN
easat-6589	155	10	strategies	strategy	NOUN
easat-6589	155	11	for	for	ADP
easat-6589	155	12	addressing	address	VERB
easat-6589	155	13	the	the	DET
easat-6589	155	14	onslaught	onslaught	NOUN
easat-6589	155	15	of	of	ADP
easat-6589	155	16	negative	negative	ADJ
easat-6589	155	17	word	word	NOUN
easat-6589	155	18	-	-	PUNCT
easat-6589	155	19	of	of	ADP
easat-6589	155	20	-	-	PUNCT
easat-6589	155	21	mouth	mouth	NOUN
easat-6589	155	22	(	(	PUNCT
easat-6589	155	23	wom	wom	PROPN
easat-6589	155	24	)	)	PUNCT
easat-6589	155	25	.	.	PUNCT
easat-6589	156	1	the	the	DET
easat-6589	156	2	first	first	ADJ
easat-6589	156	3	study	study	NOUN
easat-6589	156	4	aimed	aim	VERB
easat-6589	156	5	to	to	PART
easat-6589	156	6	evaluate	evaluate	VERB
easat-6589	156	7	how	how	SCONJ
easat-6589	156	8	a	a	DET
easat-6589	156	9	company	company	NOUN
easat-6589	156	10	's	's	PART
easat-6589	156	11	response	response	NOUN
easat-6589	156	12	policy	policy	NOUN
easat-6589	156	13	during	during	ADP
easat-6589	156	14	an	an	DET
easat-6589	156	15	online	online	ADJ
easat-6589	156	16	firestorm	firestorm	NOUN
easat-6589	156	17	impacts	impact	VERB
easat-6589	156	18	its	its	PRON
easat-6589	156	19	perceived	perceive	VERB
easat-6589	156	20	brand	brand	NOUN
easat-6589	156	21	reputation	reputation	NOUN
easat-6589	156	22	among	among	ADP
easat-6589	156	23	observers	observer	NOUN
easat-6589	156	24	.	.	PUNCT
easat-6589	157	1	specifically	specifically	ADV
easat-6589	157	2	,	,	PUNCT
easat-6589	157	3	it	it	PRON
easat-6589	157	4	explored	explore	VERB
easat-6589	157	5	the	the	DET
easat-6589	157	6	relationship	relationship	NOUN
easat-6589	157	7	between	between	ADP
easat-6589	157	8	response	response	NOUN
easat-6589	157	9	policies	policy	NOUN
easat-6589	157	10	and	and	CCONJ
easat-6589	157	11	brand	brand	NOUN
easat-6589	157	12	reputation	reputation	NOUN
easat-6589	157	13	within	within	ADP
easat-6589	157	14	the	the	DET
easat-6589	157	15	context	context	NOUN
easat-6589	157	16	of	of	ADP
easat-6589	157	17	an	an	DET
easat-6589	157	18	online	online	ADJ
easat-6589	157	19	firestorm	firestorm	NOUN
easat-6589	157	20	.	.	PUNCT
easat-6589	158	1	the	the	DET
easat-6589	158	2	findings	finding	NOUN
easat-6589	158	3	of	of	ADP
easat-6589	158	4	the	the	DET
easat-6589	158	5	study	study	NOUN
easat-6589	158	6	indicated	indicate	VERB
easat-6589	158	7	that	that	SCONJ
easat-6589	158	8	2492	2492	NUM
easat-6589	158	9	edelweiss	edelweiss	PROPN
easat-6589	158	10	applied	apply	VERB
easat-6589	158	11	science	science	NOUN
easat-6589	158	12	and	and	CCONJ
easat-6589	158	13	technology	technology	NOUN
easat-6589	158	14	issn	issn	PROPN
easat-6589	158	15	:	:	PUNCT
easat-6589	158	16	2576	2576	NUM
easat-6589	158	17	-	-	SYM
easat-6589	158	18	8484	8484	NUM
easat-6589	158	19	vol	vol	NOUN
easat-6589	158	20	.	.	PROPN
easat-6589	158	21	9	9	NUM
easat-6589	158	22	,	,	PUNCT
easat-6589	158	23	no	no	INTJ
easat-6589	158	24	.	.	NOUN
easat-6589	158	25	4	4	NUM
easat-6589	158	26	:	:	PUNCT
easat-6589	158	27	2487	2487	NUM
easat-6589	158	28	-	-	SYM
easat-6589	158	29	2501	2501	NUM
easat-6589	158	30	,	,	PUNCT
easat-6589	158	31	2025	2025	NUM
easat-6589	158	32	doi	doi	NOUN
easat-6589	158	33	:	:	PUNCT
easat-6589	158	34	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	158	35	©	©	PROPN
easat-6589	158	36	2025	2025	NUM
easat-6589	158	37	by	by	ADP
easat-6589	158	38	the	the	DET
easat-6589	158	39	author	author	NOUN
easat-6589	158	40	;	;	PUNCT
easat-6589	158	41	licensee	licensee	PROPN
easat-6589	158	42	learning	learning	NOUN
easat-6589	158	43	gate	gate	NOUN
easat-6589	158	44	when	when	SCONJ
easat-6589	158	45	companies	company	NOUN
easat-6589	158	46	were	be	AUX
easat-6589	158	47	faced	face	VERB
easat-6589	158	48	with	with	ADP
easat-6589	158	49	the	the	DET
easat-6589	158	50	decision	decision	NOUN
easat-6589	158	51	of	of	ADP
easat-6589	158	52	responding	respond	VERB
easat-6589	158	53	collectively	collectively	ADV
easat-6589	158	54	to	to	ADP
easat-6589	158	55	a	a	DET
easat-6589	158	56	group	group	NOUN
easat-6589	158	57	of	of	ADP
easat-6589	158	58	complaints	complaint	NOUN
easat-6589	158	59	or	or	CCONJ
easat-6589	158	60	individually	individually	ADV
easat-6589	158	61	addressing	address	VERB
easat-6589	158	62	each	each	DET
easat-6589	158	63	complaint	complaint	NOUN
easat-6589	158	64	,	,	PUNCT
easat-6589	158	65	individualized	individualized	ADJ
easat-6589	158	66	responses	response	NOUN
easat-6589	158	67	resulted	result	VERB
easat-6589	158	68	in	in	ADP
easat-6589	158	69	a	a	DET
easat-6589	158	70	more	more	ADV
easat-6589	158	71	favorable	favorable	ADJ
easat-6589	158	72	brand	brand	NOUN
easat-6589	158	73	reputation	reputation	NOUN
easat-6589	158	74	.	.	PUNCT
easat-6589	159	1	despite	despite	SCONJ
easat-6589	159	2	the	the	DET
easat-6589	159	3	extensive	extensive	ADJ
easat-6589	159	4	research	research	NOUN
easat-6589	159	5	in	in	ADP
easat-6589	159	6	digital	digital	ADJ
easat-6589	159	7	marketing	marketing	NOUN
easat-6589	159	8	for	for	ADP
easat-6589	159	9	promotional	promotional	ADJ
easat-6589	159	10	purposes	purpose	NOUN
easat-6589	159	11	,	,	PUNCT
easat-6589	159	12	negative	negative	ADJ
easat-6589	159	13	aspects	aspect	NOUN
easat-6589	159	14	of	of	ADP
easat-6589	159	15	social	social	ADJ
easat-6589	159	16	media	medium	NOUN
easat-6589	159	17	,	,	PUNCT
easat-6589	159	18	such	such	ADJ
easat-6589	159	19	as	as	ADP
easat-6589	159	20	online	online	ADJ
easat-6589	159	21	firestorms	firestorm	NOUN
easat-6589	159	22	,	,	PUNCT
easat-6589	159	23	have	have	AUX
easat-6589	159	24	received	receive	VERB
easat-6589	159	25	limited	limited	ADJ
easat-6589	159	26	attention	attention	NOUN
easat-6589	159	27	.	.	PUNCT
easat-6589	160	1	the	the	DET
easat-6589	160	2	methodology	methodology	NOUN
easat-6589	160	3	employed	employ	VERB
easat-6589	160	4	an	an	DET
easat-6589	160	5	online	online	ADJ
easat-6589	160	6	survey	survey	NOUN
easat-6589	160	7	of	of	ADP
easat-6589	160	8	300	300	NUM
easat-6589	160	9	participants	participant	NOUN
easat-6589	160	10	on	on	ADP
easat-6589	160	11	the	the	DET
easat-6589	160	12	facebook	facebook	PROPN
easat-6589	160	13	platform	platform	NOUN
easat-6589	160	14	,	,	PUNCT
easat-6589	160	15	with	with	ADP
easat-6589	160	16	the	the	DET
easat-6589	160	17	focus	focus	NOUN
easat-6589	160	18	on	on	ADP
easat-6589	160	19	a	a	DET
easat-6589	160	20	mobile	mobile	ADJ
easat-6589	160	21	phone	phone	NOUN
easat-6589	160	22	manufacturer	manufacturer	NOUN
easat-6589	160	23	in	in	ADP
easat-6589	160	24	south	south	PROPN
easat-6589	160	25	africa	africa	PROPN
easat-6589	160	26	.	.	PUNCT
easat-6589	161	1	however	however	ADV
easat-6589	161	2	,	,	PUNCT
easat-6589	161	3	the	the	DET
easat-6589	161	4	study	study	NOUN
easat-6589	161	5	had	have	VERB
easat-6589	161	6	several	several	ADJ
easat-6589	161	7	limitations	limitation	NOUN
easat-6589	161	8	,	,	PUNCT
easat-6589	161	9	including	include	VERB
easat-6589	161	10	the	the	DET
easat-6589	161	11	exclusive	exclusive	ADJ
easat-6589	161	12	use	use	NOUN
easat-6589	161	13	of	of	ADP
easat-6589	161	14	facebook	facebook	NOUN
easat-6589	161	15	for	for	ADP
easat-6589	161	16	the	the	DET
easat-6589	161	17	survey	survey	NOUN
easat-6589	161	18	,	,	PUNCT
easat-6589	161	19	a	a	DET
easat-6589	161	20	relatively	relatively	ADV
easat-6589	161	21	small	small	ADJ
easat-6589	161	22	sample	sample	NOUN
easat-6589	161	23	size	size	NOUN
easat-6589	161	24	,	,	PUNCT
easat-6589	161	25	and	and	CCONJ
easat-6589	161	26	reliance	reliance	NOUN
easat-6589	161	27	on	on	ADP
easat-6589	161	28	a	a	DET
easat-6589	161	29	single	single	ADJ
easat-6589	161	30	measure	measure	NOUN
easat-6589	161	31	for	for	ADP
easat-6589	161	32	assessing	assess	VERB
easat-6589	161	33	brand	brand	NOUN
easat-6589	161	34	reputation	reputation	NOUN
easat-6589	161	35	.	.	PUNCT
easat-6589	162	1	while	while	SCONJ
easat-6589	162	2	the	the	DET
easat-6589	162	3	findings	finding	NOUN
easat-6589	162	4	contribute	contribute	VERB
easat-6589	162	5	significantly	significantly	ADV
easat-6589	162	6	to	to	ADP
easat-6589	162	7	crisis	crisis	NOUN
easat-6589	162	8	management	management	NOUN
easat-6589	162	9	knowledge	knowledge	NOUN
easat-6589	162	10	,	,	PUNCT
easat-6589	162	11	it	it	PRON
easat-6589	162	12	is	be	AUX
easat-6589	162	13	important	important	ADJ
easat-6589	162	14	to	to	PART
easat-6589	162	15	acknowledge	acknowledge	VERB
easat-6589	162	16	and	and	CCONJ
easat-6589	162	17	consider	consider	VERB
easat-6589	162	18	the	the	DET
easat-6589	162	19	limitations	limitation	NOUN
easat-6589	162	20	identified	identify	VERB
easat-6589	162	21	in	in	ADP
easat-6589	162	22	the	the	DET
easat-6589	162	23	study	study	NOUN
easat-6589	162	24	.	.	PUNCT
easat-6589	163	1	the	the	DET
easat-6589	163	2	second	second	ADJ
easat-6589	163	3	study	study	NOUN
easat-6589	163	4	delved	delve	VERB
easat-6589	163	5	into	into	ADP
easat-6589	163	6	the	the	DET
easat-6589	163	7	comparative	comparative	ADJ
easat-6589	163	8	effectiveness	effectiveness	NOUN
easat-6589	163	9	of	of	ADP
easat-6589	163	10	corrective	corrective	ADJ
easat-6589	163	11	actions	action	NOUN
easat-6589	163	12	versus	versus	ADP
easat-6589	163	13	apologies	apology	NOUN
easat-6589	163	14	in	in	ADP
easat-6589	163	15	handling	handle	VERB
easat-6589	163	16	customer	customer	NOUN
easat-6589	163	17	complaints	complaint	NOUN
easat-6589	163	18	,	,	PUNCT
easat-6589	163	19	particularly	particularly	ADV
easat-6589	163	20	their	their	PRON
easat-6589	163	21	impact	impact	NOUN
easat-6589	163	22	on	on	ADP
easat-6589	163	23	brand	brand	NOUN
easat-6589	163	24	attitude	attitude	NOUN
easat-6589	163	25	.	.	PUNCT
easat-6589	164	1	additionally	additionally	ADV
easat-6589	164	2	,	,	PUNCT
easat-6589	164	3	the	the	DET
easat-6589	164	4	research	research	NOUN
easat-6589	164	5	explored	explore	VERB
easat-6589	164	6	how	how	SCONJ
easat-6589	164	7	the	the	DET
easat-6589	164	8	choice	choice	NOUN
easat-6589	164	9	between	between	ADP
easat-6589	164	10	corrective	corrective	ADJ
easat-6589	164	11	action	action	NOUN
easat-6589	164	12	and	and	CCONJ
easat-6589	164	13	apology	apology	NOUN
easat-6589	164	14	affects	affect	VERB
easat-6589	164	15	customers	customer	NOUN
easat-6589	164	16	'	'	PART
easat-6589	164	17	attitudes	attitude	NOUN
easat-6589	164	18	toward	toward	ADP
easat-6589	164	19	the	the	DET
easat-6589	164	20	brand	brand	NOUN
easat-6589	164	21	.	.	PUNCT
easat-6589	165	1	by	by	ADP
easat-6589	165	2	delving	delve	VERB
easat-6589	165	3	into	into	ADP
easat-6589	165	4	these	these	DET
easat-6589	165	5	dynamics	dynamic	NOUN
easat-6589	165	6	,	,	PUNCT
easat-6589	165	7	the	the	DET
easat-6589	165	8	study	study	NOUN
easat-6589	165	9	aimed	aim	VERB
easat-6589	165	10	to	to	PART
easat-6589	165	11	offer	offer	VERB
easat-6589	165	12	insights	insight	NOUN
easat-6589	165	13	into	into	ADP
easat-6589	165	14	effective	effective	ADJ
easat-6589	165	15	complaint	complaint	NOUN
easat-6589	165	16	management	management	NOUN
easat-6589	165	17	strategies	strategy	NOUN
easat-6589	165	18	and	and	CCONJ
easat-6589	165	19	their	their	PRON
easat-6589	165	20	ramifications	ramification	NOUN
easat-6589	165	21	for	for	ADP
easat-6589	165	22	brand	brand	NOUN
easat-6589	165	23	perception	perception	NOUN
easat-6589	165	24	.	.	PUNCT
easat-6589	166	1	the	the	DET
easat-6589	166	2	study	study	NOUN
easat-6589	166	3	utilized	utilize	VERB
easat-6589	166	4	a	a	DET
easat-6589	166	5	survey	survey	NOUN
easat-6589	166	6	encompassing	encompass	VERB
easat-6589	166	7	diverse	diverse	ADJ
easat-6589	166	8	demographic	demographic	ADJ
easat-6589	166	9	groups	group	NOUN
easat-6589	166	10	,	,	PUNCT
easat-6589	166	11	including	include	VERB
easat-6589	166	12	public	public	ADJ
easat-6589	166	13	-	-	PUNCT
easat-6589	166	14	sector	sector	NOUN
easat-6589	166	15	employees	employee	NOUN
easat-6589	166	16	and	and	CCONJ
easat-6589	166	17	students	student	NOUN
easat-6589	166	18	in	in	ADP
easat-6589	166	19	portugal	portugal	PROPN
easat-6589	166	20	who	who	PRON
easat-6589	166	21	are	be	AUX
easat-6589	166	22	active	active	ADJ
easat-6589	166	23	on	on	ADP
easat-6589	166	24	the	the	DET
easat-6589	166	25	facebook	facebook	PROPN
easat-6589	166	26	platform	platform	NOUN
easat-6589	166	27	.	.	PUNCT
easat-6589	167	1	the	the	DET
easat-6589	167	2	results	result	NOUN
easat-6589	167	3	indicated	indicate	VERB
easat-6589	167	4	that	that	SCONJ
easat-6589	167	5	brand	brand	NOUN
easat-6589	167	6	attitudes	attitude	NOUN
easat-6589	167	7	,	,	PUNCT
easat-6589	167	8	influenced	influence	VERB
easat-6589	167	9	by	by	ADP
easat-6589	167	10	the	the	DET
easat-6589	167	11	chosen	choose	VERB
easat-6589	167	12	crisis	crisis	NOUN
easat-6589	167	13	response	response	NOUN
easat-6589	167	14	strategy	strategy	NOUN
easat-6589	167	15	,	,	PUNCT
easat-6589	167	16	significantly	significantly	ADV
easat-6589	167	17	influenced	influence	VERB
easat-6589	167	18	individuals	individual	NOUN
easat-6589	167	19	'	'	PART
easat-6589	167	20	intentions	intention	NOUN
easat-6589	167	21	to	to	PART
easat-6589	167	22	refrain	refrain	VERB
easat-6589	167	23	from	from	ADP
easat-6589	167	24	spreading	spread	VERB
easat-6589	167	25	negative	negative	ADJ
easat-6589	167	26	word	word	NOUN
easat-6589	167	27	-	-	PUNCT
easat-6589	167	28	of	of	ADP
easat-6589	167	29	-	-	PUNCT
easat-6589	167	30	mouth	mouth	NOUN
easat-6589	167	31	(	(	PUNCT
easat-6589	167	32	wom	wom	PROPN
easat-6589	167	33	)	)	PUNCT
easat-6589	167	34	.	.	PUNCT
easat-6589	168	1	apologies	apology	NOUN
easat-6589	168	2	emerged	emerge	VERB
easat-6589	168	3	as	as	ADP
easat-6589	168	4	the	the	DET
easat-6589	168	5	preferred	preferred	ADJ
easat-6589	168	6	response	response	NOUN
easat-6589	168	7	strategy	strategy	NOUN
easat-6589	168	8	overall	overall	NOUN
easat-6589	168	9	.	.	PUNCT
easat-6589	169	1	these	these	DET
easat-6589	169	2	findings	finding	NOUN
easat-6589	169	3	underscore	underscore	VERB
easat-6589	169	4	the	the	DET
easat-6589	169	5	importance	importance	NOUN
easat-6589	169	6	of	of	ADP
easat-6589	169	7	meticulously	meticulously	ADV
easat-6589	169	8	selecting	select	VERB
easat-6589	169	9	and	and	CCONJ
easat-6589	169	10	implementing	implement	VERB
easat-6589	169	11	crisis	crisis	NOUN
easat-6589	169	12	response	response	NOUN
easat-6589	169	13	strategies	strategy	NOUN
easat-6589	169	14	to	to	PART
easat-6589	169	15	mitigate	mitigate	VERB
easat-6589	169	16	the	the	DET
easat-6589	169	17	proliferation	proliferation	NOUN
easat-6589	169	18	of	of	ADP
easat-6589	169	19	negative	negative	ADJ
easat-6589	169	20	wom	wom	NOUN
easat-6589	169	21	and	and	CCONJ
easat-6589	169	22	protect	protect	VERB
easat-6589	169	23	brand	brand	NOUN
easat-6589	169	24	reputation	reputation	NOUN
easat-6589	169	25	.	.	PUNCT
easat-6589	170	1	it	it	PRON
easat-6589	170	2	's	be	AUX
easat-6589	170	3	essential	essential	ADJ
easat-6589	170	4	to	to	PART
easat-6589	170	5	acknowledge	acknowledge	VERB
easat-6589	170	6	various	various	ADJ
easat-6589	170	7	limitations	limitation	NOUN
easat-6589	170	8	within	within	ADP
easat-6589	170	9	this	this	DET
easat-6589	170	10	study	study	NOUN
easat-6589	170	11	,	,	PUNCT
easat-6589	170	12	including	include	VERB
easat-6589	170	13	the	the	DET
easat-6589	170	14	possibility	possibility	NOUN
easat-6589	170	15	of	of	ADP
easat-6589	170	16	sample	sample	NOUN
easat-6589	170	17	selection	selection	NOUN
easat-6589	170	18	bias	bias	NOUN
easat-6589	170	19	,	,	PUNCT
easat-6589	170	20	which	which	PRON
easat-6589	170	21	might	might	AUX
easat-6589	170	22	skew	skew	VERB
easat-6589	170	23	towards	towards	ADP
easat-6589	170	24	frequent	frequent	ADJ
easat-6589	170	25	facebook	facebook	NOUN
easat-6589	170	26	users	user	NOUN
easat-6589	170	27	.	.	PUNCT
easat-6589	171	1	moreover	moreover	ADV
easat-6589	171	2	,	,	PUNCT
easat-6589	171	3	the	the	DET
easat-6589	171	4	study	study	NOUN
easat-6589	171	5	may	may	AUX
easat-6589	171	6	have	have	AUX
easat-6589	171	7	oversimplified	oversimplify	VERB
easat-6589	171	8	the	the	DET
easat-6589	171	9	intricate	intricate	ADJ
easat-6589	171	10	nature	nature	NOUN
easat-6589	171	11	of	of	ADP
easat-6589	171	12	crisis	crisis	NOUN
easat-6589	171	13	response	response	NOUN
easat-6589	171	14	strategies	strategy	NOUN
easat-6589	171	15	.	.	PUNCT
easat-6589	172	1	while	while	SCONJ
easat-6589	172	2	contributing	contribute	VERB
easat-6589	172	3	to	to	ADP
easat-6589	172	4	our	our	PRON
easat-6589	172	5	understanding	understanding	NOUN
easat-6589	172	6	of	of	ADP
easat-6589	172	7	crisis	crisis	NOUN
easat-6589	172	8	management	management	NOUN
easat-6589	172	9	,	,	PUNCT
easat-6589	172	10	further	further	ADJ
easat-6589	172	11	research	research	NOUN
easat-6589	172	12	is	be	AUX
easat-6589	172	13	warranted	warrant	VERB
easat-6589	172	14	to	to	PART
easat-6589	172	15	expand	expand	VERB
easat-6589	172	16	platform	platform	NOUN
easat-6589	172	17	inclusion	inclusion	NOUN
easat-6589	172	18	comprehensively	comprehensively	ADV
easat-6589	172	19	and	and	CCONJ
easat-6589	172	20	delve	delve	VERB
easat-6589	172	21	into	into	ADP
easat-6589	172	22	the	the	DET
easat-6589	172	23	factors	factor	NOUN
easat-6589	172	24	influencing	influence	VERB
easat-6589	172	25	decision	decision	NOUN
easat-6589	172	26	-	-	PUNCT
easat-6589	172	27	making	making	NOUN
easat-6589	172	28	regarding	regard	VERB
easat-6589	172	29	response	response	NOUN
easat-6589	172	30	strategies	strategy	NOUN
easat-6589	172	31	.	.	PUNCT
easat-6589	173	1	in	in	ADP
easat-6589	173	2	the	the	DET
easat-6589	173	3	study	study	NOUN
easat-6589	173	4	by	by	ADP
easat-6589	173	5	wang	wang	PROPN
easat-6589	173	6	,	,	PUNCT
easat-6589	173	7	et	et	PROPN
easat-6589	173	8	al	al	PROPN
easat-6589	173	9	.	.	PUNCT
easat-6589	174	1	[	[	X
easat-6589	174	2	31	31	NUM
easat-6589	174	3	]	]	PUNCT
easat-6589	174	4	,	,	PUNCT
easat-6589	174	5	it	it	PRON
easat-6589	174	6	is	be	AUX
easat-6589	174	7	proposed	propose	VERB
easat-6589	174	8	that	that	SCONJ
easat-6589	174	9	companies	company	NOUN
easat-6589	174	10	adopting	adopt	VERB
easat-6589	174	11	a	a	DET
easat-6589	174	12	defensive	defensive	ADJ
easat-6589	174	13	corporate	corporate	ADJ
easat-6589	174	14	response	response	NOUN
easat-6589	174	15	strategy	strategy	NOUN
easat-6589	174	16	,	,	PUNCT
easat-6589	174	17	along	along	ADP
easat-6589	174	18	with	with	ADP
easat-6589	174	19	incorporating	incorporate	VERB
easat-6589	174	20	emotionally	emotionally	ADV
easat-6589	174	21	framed	frame	VERB
easat-6589	174	22	announcements	announcement	NOUN
easat-6589	174	23	,	,	PUNCT
easat-6589	174	24	tend	tend	VERB
easat-6589	174	25	to	to	PART
easat-6589	174	26	receive	receive	VERB
easat-6589	174	27	more	more	ADV
easat-6589	174	28	positive	positive	ADJ
easat-6589	174	29	electronic	electronic	ADJ
easat-6589	174	30	word	word	NOUN
easat-6589	174	31	-	-	PUNCT
easat-6589	174	32	of	of	ADP
easat-6589	174	33	-	-	PUNCT
easat-6589	174	34	mouth	mouth	NOUN
easat-6589	174	35	(	(	PUNCT
easat-6589	174	36	e	e	NOUN
easat-6589	174	37	-	-	NOUN
easat-6589	174	38	wom	wom	NOUN
easat-6589	174	39	)	)	PUNCT
easat-6589	174	40	from	from	ADP
easat-6589	174	41	consumers	consumer	NOUN
easat-6589	174	42	.	.	PUNCT
easat-6589	175	1	this	this	PRON
easat-6589	175	2	underscores	underscore	VERB
easat-6589	175	3	the	the	DET
easat-6589	175	4	effectiveness	effectiveness	NOUN
easat-6589	175	5	of	of	ADP
easat-6589	175	6	blending	blend	VERB
easat-6589	175	7	defensive	defensive	ADJ
easat-6589	175	8	approaches	approach	NOUN
easat-6589	175	9	with	with	ADP
easat-6589	175	10	emotionally	emotionally	ADV
easat-6589	175	11	resonant	resonant	ADJ
easat-6589	175	12	messaging	messaging	NOUN
easat-6589	175	13	in	in	ADP
easat-6589	175	14	fostering	foster	VERB
easat-6589	175	15	favorable	favorable	ADJ
easat-6589	175	16	consumer	consumer	NOUN
easat-6589	175	17	discussions	discussion	NOUN
easat-6589	175	18	and	and	CCONJ
easat-6589	175	19	online	online	ADJ
easat-6589	175	20	recommendations	recommendation	NOUN
easat-6589	175	21	.	.	PUNCT
easat-6589	176	1	employing	employ	VERB
easat-6589	176	2	an	an	DET
easat-6589	176	3	experimental	experimental	ADJ
easat-6589	176	4	vignette	vignette	NOUN
easat-6589	176	5	methodology	methodology	NOUN
easat-6589	176	6	,	,	PUNCT
easat-6589	176	7	the	the	DET
easat-6589	176	8	authors	author	NOUN
easat-6589	176	9	analyzed	analyze	VERB
easat-6589	176	10	twitter	twitter	NOUN
easat-6589	176	11	content	content	NOUN
easat-6589	176	12	,	,	PUNCT
easat-6589	176	13	specifically	specifically	ADV
easat-6589	176	14	examining	examine	VERB
easat-6589	176	15	21,960	21,960	NUM
easat-6589	176	16	consumer	consumer	NOUN
easat-6589	176	17	comments	comment	NOUN
easat-6589	176	18	from	from	ADP
easat-6589	176	19	50	50	NUM
easat-6589	176	20	uk	uk	PROPN
easat-6589	176	21	food	food	NOUN
easat-6589	176	22	retailers	retailer	NOUN
easat-6589	176	23	.	.	PUNCT
easat-6589	177	1	the	the	DET
easat-6589	177	2	study	study	NOUN
easat-6589	177	3	aimed	aim	VERB
easat-6589	177	4	to	to	PART
easat-6589	177	5	explore	explore	VERB
easat-6589	177	6	how	how	SCONJ
easat-6589	177	7	corporate	corporate	ADJ
easat-6589	177	8	responses	response	NOUN
easat-6589	177	9	to	to	ADP
easat-6589	177	10	service	service	NOUN
easat-6589	177	11	failures	failure	NOUN
easat-6589	177	12	during	during	ADP
easat-6589	177	13	the	the	DET
easat-6589	177	14	covid-19	covid-19	PROPN
easat-6589	177	15	crisis	crisis	NOUN
easat-6589	177	16	influence	influence	NOUN
easat-6589	177	17	electronic	electronic	ADJ
easat-6589	177	18	word	word	NOUN
easat-6589	177	19	-	-	PUNCT
easat-6589	177	20	of	of	ADP
easat-6589	177	21	-	-	PUNCT
easat-6589	177	22	mouth	mouth	NOUN
easat-6589	177	23	(	(	PUNCT
easat-6589	177	24	e	e	NOUN
easat-6589	177	25	-	-	NOUN
easat-6589	177	26	wom	wom	NOUN
easat-6589	177	27	)	)	PUNCT
easat-6589	177	28	and	and	CCONJ
easat-6589	177	29	trust	trust	NOUN
easat-6589	177	30	recovery	recovery	NOUN
easat-6589	177	31	within	within	ADP
easat-6589	177	32	the	the	DET
easat-6589	177	33	context	context	NOUN
easat-6589	177	34	of	of	ADP
easat-6589	177	35	lockdown	lockdown	NOUN
easat-6589	177	36	.	.	PUNCT
easat-6589	178	1	the	the	DET
easat-6589	178	2	research	research	NOUN
easat-6589	178	3	,	,	PUNCT
easat-6589	178	4	drawing	draw	VERB
easat-6589	178	5	from	from	ADP
easat-6589	178	6	multiple	multiple	ADJ
easat-6589	178	7	data	datum	NOUN
easat-6589	178	8	sources	source	NOUN
easat-6589	178	9	,	,	PUNCT
easat-6589	178	10	investigates	investigate	VERB
easat-6589	178	11	the	the	DET
easat-6589	178	12	impact	impact	NOUN
easat-6589	178	13	of	of	ADP
easat-6589	178	14	companies	company	NOUN
easat-6589	178	15	'	'	PART
easat-6589	178	16	actions	action	NOUN
easat-6589	178	17	and	and	CCONJ
easat-6589	178	18	communication	communication	NOUN
easat-6589	178	19	during	during	ADP
easat-6589	178	20	the	the	DET
easat-6589	178	21	unprecedented	unprecedented	ADJ
easat-6589	178	22	crisis	crisis	NOUN
easat-6589	178	23	on	on	ADP
easat-6589	178	24	customer	customer	NOUN
easat-6589	178	25	discussions	discussion	NOUN
easat-6589	178	26	and	and	CCONJ
easat-6589	178	27	trust	trust	NOUN
easat-6589	178	28	restoration	restoration	NOUN
easat-6589	178	29	.	.	PUNCT
easat-6589	179	1	while	while	SCONJ
easat-6589	179	2	the	the	DET
easat-6589	179	3	study	study	NOUN
easat-6589	179	4	provides	provide	VERB
easat-6589	179	5	pertinent	pertinent	ADJ
easat-6589	179	6	relevance	relevance	NOUN
easat-6589	179	7	,	,	PUNCT
easat-6589	179	8	robust	robust	ADJ
easat-6589	179	9	methodology	methodology	NOUN
easat-6589	179	10	,	,	PUNCT
easat-6589	179	11	and	and	CCONJ
easat-6589	179	12	practical	practical	ADJ
easat-6589	179	13	insights	insight	NOUN
easat-6589	179	14	,	,	PUNCT
easat-6589	179	15	its	its	PRON
easat-6589	179	16	limitations	limitation	NOUN
easat-6589	179	17	include	include	VERB
easat-6589	179	18	limited	limited	ADJ
easat-6589	179	19	generalizability	generalizability	NOUN
easat-6589	179	20	due	due	ADP
easat-6589	179	21	to	to	ADP
easat-6589	179	22	its	its	PRON
easat-6589	179	23	focus	focus	NOUN
easat-6589	179	24	on	on	ADP
easat-6589	179	25	a	a	DET
easat-6589	179	26	single	single	ADJ
easat-6589	179	27	country	country	NOUN
easat-6589	179	28	and	and	CCONJ
easat-6589	179	29	industry	industry	NOUN
easat-6589	179	30	.	.	PUNCT
easat-6589	180	1	additionally	additionally	ADV
easat-6589	180	2	,	,	PUNCT
easat-6589	180	3	it	it	PRON
easat-6589	180	4	may	may	AUX
easat-6589	180	5	overlook	overlook	VERB
easat-6589	180	6	certain	certain	ADJ
easat-6589	180	7	consequences	consequence	NOUN
easat-6589	180	8	of	of	ADP
easat-6589	180	9	crisis	crisis	NOUN
easat-6589	180	10	communication	communication	NOUN
easat-6589	180	11	and	and	CCONJ
easat-6589	180	12	relies	rely	VERB
easat-6589	180	13	solely	solely	ADV
easat-6589	180	14	on	on	ADP
easat-6589	180	15	twitter	twitter	NOUN
easat-6589	180	16	data	datum	NOUN
easat-6589	180	17	.	.	PUNCT
easat-6589	181	1	while	while	SCONJ
easat-6589	181	2	offering	offer	VERB
easat-6589	181	3	valuable	valuable	ADJ
easat-6589	181	4	insights	insight	NOUN
easat-6589	181	5	into	into	ADP
easat-6589	181	6	pandemic	pandemic	ADJ
easat-6589	181	7	-	-	PUNCT
easat-6589	181	8	era	era	NOUN
easat-6589	181	9	crisis	crisis	NOUN
easat-6589	181	10	management	management	NOUN
easat-6589	181	11	,	,	PUNCT
easat-6589	181	12	cautious	cautious	ADJ
easat-6589	181	13	interpretation	interpretation	NOUN
easat-6589	181	14	is	be	AUX
easat-6589	181	15	advised	advise	VERB
easat-6589	181	16	when	when	SCONJ
easat-6589	181	17	applying	apply	VERB
easat-6589	181	18	the	the	DET
easat-6589	181	19	findings	finding	NOUN
easat-6589	181	20	to	to	PART
easat-6589	181	21	diverse	diverse	ADJ
easat-6589	181	22	contexts	contexts	NOUN
easat-6589	181	23	.	.	PUNCT
easat-6589	182	1	the	the	DET
easat-6589	182	2	study	study	NOUN
easat-6589	182	3	by	by	ADP
easat-6589	182	4	gannon	gannon	PROPN
easat-6589	182	5	,	,	PUNCT
easat-6589	182	6	et	et	PROPN
easat-6589	182	7	al	al	PROPN
easat-6589	182	8	.	.	PUNCT
easat-6589	183	1	[	[	X
easat-6589	183	2	32	32	NUM
easat-6589	183	3	]	]	PUNCT
easat-6589	183	4	explored	explore	VERB
easat-6589	183	5	the	the	DET
easat-6589	183	6	efficacy	efficacy	NOUN
easat-6589	183	7	of	of	ADP
easat-6589	183	8	service	service	NOUN
easat-6589	183	9	recovery	recovery	NOUN
easat-6589	183	10	strategies	strategy	NOUN
easat-6589	183	11	,	,	PUNCT
easat-6589	183	12	such	such	ADJ
easat-6589	183	13	as	as	ADP
easat-6589	183	14	firmlevel	firmlevel	ADJ
easat-6589	183	15	apologies	apology	NOUN
easat-6589	183	16	and	and	CCONJ
easat-6589	183	17	feedback	feedback	NOUN
easat-6589	183	18	loops	loop	NOUN
easat-6589	183	19	,	,	PUNCT
easat-6589	183	20	in	in	ADP
easat-6589	183	21	cultivating	cultivate	VERB
easat-6589	183	22	customer	customer	NOUN
easat-6589	183	23	forgiveness	forgiveness	NOUN
easat-6589	183	24	and	and	CCONJ
easat-6589	183	25	reinstating	reinstate	VERB
easat-6589	183	26	trust	trust	NOUN
easat-6589	183	27	postservice	postservice	NOUN
easat-6589	183	28	failures	failure	NOUN
easat-6589	183	29	.	.	PUNCT
easat-6589	184	1	using	use	VERB
easat-6589	184	2	mixed	mixed	ADJ
easat-6589	184	3	methods	method	NOUN
easat-6589	184	4	,	,	PUNCT
easat-6589	184	5	the	the	DET
easat-6589	184	6	research	research	NOUN
easat-6589	184	7	gathers	gather	VERB
easat-6589	184	8	data	datum	NOUN
easat-6589	184	9	from	from	ADP
easat-6589	184	10	a	a	DET
easat-6589	184	11	singular	singular	ADJ
easat-6589	184	12	platform	platform	NOUN
easat-6589	184	13	within	within	ADP
easat-6589	184	14	the	the	DET
easat-6589	184	15	iranian	iranian	ADJ
easat-6589	184	16	food	food	NOUN
easat-6589	184	17	delivery	delivery	NOUN
easat-6589	184	18	sector	sector	NOUN
easat-6589	184	19	.	.	PUNCT
easat-6589	185	1	survey	survey	NOUN
easat-6589	185	2	findings	finding	NOUN
easat-6589	185	3	highlight	highlight	VERB
easat-6589	185	4	the	the	DET
easat-6589	185	5	substantial	substantial	ADJ
easat-6589	185	6	impact	impact	NOUN
easat-6589	185	7	of	of	ADP
easat-6589	185	8	these	these	DET
easat-6589	185	9	recovery	recovery	NOUN
easat-6589	185	10	strategies	strategy	NOUN
easat-6589	185	11	on	on	ADP
easat-6589	185	12	fostering	foster	VERB
easat-6589	185	13	forgiveness	forgiveness	NOUN
easat-6589	185	14	and	and	CCONJ
easat-6589	185	15	rebuilding	rebuild	VERB
easat-6589	185	16	trust	trust	NOUN
easat-6589	185	17	subsequent	subsequent	ADJ
easat-6589	185	18	to	to	ADP
easat-6589	185	19	service	service	NOUN
easat-6589	185	20	mishaps	mishap	NOUN
easat-6589	185	21	.	.	PUNCT
easat-6589	186	1	furthermore	furthermore	ADV
easat-6589	186	2	,	,	PUNCT
easat-6589	186	3	gender	gender	NOUN
easat-6589	186	4	disparities	disparity	NOUN
easat-6589	186	5	are	be	AUX
easat-6589	186	6	uncovered	uncover	VERB
easat-6589	186	7	through	through	ADP
easat-6589	186	8	multi	multi	ADJ
easat-6589	186	9	-	-	NOUN
easat-6589	186	10	group	group	NOUN
easat-6589	186	11	analyses	analysis	NOUN
easat-6589	186	12	.	.	PUNCT
easat-6589	187	1	furthermore	furthermore	ADV
easat-6589	187	2	,	,	PUNCT
easat-6589	187	3	customer	customer	NOUN
easat-6589	187	4	interviews	interview	NOUN
easat-6589	187	5	complement	complement	VERB
easat-6589	187	6	the	the	DET
easat-6589	187	7	quantitative	quantitative	ADJ
easat-6589	187	8	results	result	NOUN
easat-6589	187	9	by	by	ADP
easat-6589	187	10	emphasizing	emphasize	VERB
easat-6589	187	11	the	the	DET
easat-6589	187	12	necessity	necessity	NOUN
easat-6589	187	13	of	of	ADP
easat-6589	187	14	proactive	proactive	ADJ
easat-6589	187	15	,	,	PUNCT
easat-6589	187	16	transparent	transparent	ADJ
easat-6589	187	17	,	,	PUNCT
easat-6589	187	18	and	and	CCONJ
easat-6589	187	19	immediate	immediate	ADJ
easat-6589	187	20	recovery	recovery	NOUN
easat-6589	187	21	protocols	protocol	NOUN
easat-6589	187	22	to	to	PART
easat-6589	187	23	prevent	prevent	VERB
easat-6589	187	24	adverse	adverse	ADJ
easat-6589	187	25	consumer	consumer	NOUN
easat-6589	187	26	reactions	reaction	NOUN
easat-6589	187	27	and	and	CCONJ
easat-6589	187	28	alleviate	alleviate	VERB
easat-6589	187	29	emotions	emotion	NOUN
easat-6589	187	30	like	like	ADP
easat-6589	187	31	anger	anger	NOUN
easat-6589	187	32	and	and	CCONJ
easat-6589	187	33	frustration	frustration	NOUN
easat-6589	187	34	arising	arise	VERB
easat-6589	187	35	from	from	ADP
easat-6589	187	36	service	service	NOUN
easat-6589	187	37	failures	failure	NOUN
easat-6589	187	38	.	.	PUNCT
easat-6589	188	1	the	the	DET
easat-6589	188	2	practical	practical	ADJ
easat-6589	188	3	implications	implication	NOUN
easat-6589	188	4	underscore	underscore	VERB
easat-6589	188	5	the	the	DET
easat-6589	188	6	importance	importance	NOUN
easat-6589	188	7	of	of	ADP
easat-6589	188	8	swift	swift	ADJ
easat-6589	188	9	and	and	CCONJ
easat-6589	188	10	proactive	proactive	ADJ
easat-6589	188	11	rehabilitation	rehabilitation	NOUN
easat-6589	188	12	procedures	procedure	NOUN
easat-6589	188	13	.	.	PUNCT
easat-6589	189	1	however	however	ADV
easat-6589	189	2	,	,	PUNCT
easat-6589	189	3	it	it	PRON
easat-6589	189	4	's	be	AUX
easat-6589	189	5	essential	essential	ADJ
easat-6589	189	6	to	to	PART
easat-6589	189	7	recognize	recognize	VERB
easat-6589	189	8	that	that	SCONJ
easat-6589	189	9	the	the	DET
easat-6589	189	10	study	study	NOUN
easat-6589	189	11	's	's	PART
easat-6589	189	12	2493	2493	NUM
easat-6589	189	13	edelweiss	edelweiss	PROPN
easat-6589	189	14	applied	apply	VERB
easat-6589	189	15	science	science	NOUN
easat-6589	189	16	and	and	CCONJ
easat-6589	189	17	technology	technology	NOUN
easat-6589	189	18	issn	issn	PROPN
easat-6589	189	19	:	:	PUNCT
easat-6589	189	20	2576	2576	NUM
easat-6589	189	21	-	-	SYM
easat-6589	189	22	8484	8484	NUM
easat-6589	189	23	vol	vol	NOUN
easat-6589	189	24	.	.	PROPN
easat-6589	190	1	9	9	NUM
easat-6589	190	2	,	,	PUNCT
easat-6589	190	3	no	no	INTJ
easat-6589	190	4	.	.	NOUN
easat-6589	190	5	4	4	NUM
easat-6589	190	6	:	:	PUNCT
easat-6589	190	7	2487	2487	NUM
easat-6589	190	8	-	-	SYM
easat-6589	190	9	2501	2501	NUM
easat-6589	190	10	,	,	PUNCT
easat-6589	190	11	2025	2025	NUM
easat-6589	190	12	doi	doi	NOUN
easat-6589	190	13	:	:	PUNCT
easat-6589	190	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	190	15	©	©	PROPN
easat-6589	190	16	2025	2025	NUM
easat-6589	190	17	by	by	ADP
easat-6589	190	18	the	the	DET
easat-6589	190	19	author	author	NOUN
easat-6589	190	20	;	;	PUNCT
easat-6589	190	21	licensee	licensee	PROPN
easat-6589	190	22	learning	learning	PROPN
easat-6589	190	23	gate	gate	PROPN
easat-6589	190	24	conclusions	conclusion	NOUN
easat-6589	190	25	are	be	AUX
easat-6589	190	26	context	context	NOUN
easat-6589	190	27	-	-	PUNCT
easat-6589	190	28	specific	specific	ADJ
easat-6589	190	29	,	,	PUNCT
easat-6589	190	30	confined	confine	VERB
easat-6589	190	31	to	to	ADP
easat-6589	190	32	iran	iran	PROPN
easat-6589	190	33	,	,	PUNCT
easat-6589	190	34	and	and	CCONJ
easat-6589	190	35	reliant	reliant	ADJ
easat-6589	190	36	solely	solely	ADV
easat-6589	190	37	on	on	ADP
easat-6589	190	38	data	datum	NOUN
easat-6589	190	39	from	from	ADP
easat-6589	190	40	a	a	DET
easat-6589	190	41	particular	particular	ADJ
easat-6589	190	42	company	company	NOUN
easat-6589	190	43	.	.	PUNCT
easat-6589	191	1	therefore	therefore	ADV
easat-6589	191	2	,	,	PUNCT
easat-6589	191	3	caution	caution	NOUN
easat-6589	191	4	is	be	AUX
easat-6589	191	5	warranted	warrant	VERB
easat-6589	191	6	when	when	SCONJ
easat-6589	191	7	seeking	seek	VERB
easat-6589	191	8	to	to	PART
easat-6589	191	9	apply	apply	VERB
easat-6589	191	10	these	these	DET
easat-6589	191	11	findings	finding	NOUN
easat-6589	191	12	to	to	ADP
easat-6589	191	13	other	other	ADJ
easat-6589	191	14	settings	setting	NOUN
easat-6589	191	15	.	.	PUNCT
easat-6589	192	1	yuan	yuan	NOUN
easat-6589	192	2	,	,	PUNCT
easat-6589	192	3	et	et	PROPN
easat-6589	192	4	al	al	PROPN
easat-6589	192	5	.	.	PUNCT
easat-6589	193	1	[	[	X
easat-6589	193	2	10	10	NUM
easat-6589	193	3	]	]	PUNCT
easat-6589	193	4	conducted	conduct	VERB
easat-6589	193	5	research	research	NOUN
easat-6589	193	6	to	to	PART
easat-6589	193	7	explore	explore	VERB
easat-6589	193	8	the	the	DET
easat-6589	193	9	influence	influence	NOUN
easat-6589	193	10	of	of	ADP
easat-6589	193	11	consumer	consumer	NOUN
easat-6589	193	12	engagement	engagement	NOUN
easat-6589	193	13	in	in	ADP
easat-6589	193	14	online	online	ADJ
easat-6589	193	15	brand	brand	NOUN
easat-6589	193	16	communities	community	NOUN
easat-6589	193	17	during	during	ADP
easat-6589	193	18	product	product	NOUN
easat-6589	193	19	crises	crisis	NOUN
easat-6589	193	20	on	on	ADP
easat-6589	193	21	cognitive	cognitive	ADJ
easat-6589	193	22	responses	response	NOUN
easat-6589	193	23	and	and	CCONJ
easat-6589	193	24	behavioral	behavioral	ADJ
easat-6589	193	25	reactions	reaction	NOUN
easat-6589	193	26	toward	toward	ADP
easat-6589	193	27	the	the	DET
easat-6589	193	28	brand	brand	NOUN
easat-6589	193	29	's	's	PART
easat-6589	193	30	recovery	recovery	NOUN
easat-6589	193	31	efforts	effort	NOUN
easat-6589	193	32	.	.	PUNCT
easat-6589	194	1	their	their	PRON
easat-6589	194	2	findings	finding	NOUN
easat-6589	194	3	showed	show	VERB
easat-6589	194	4	a	a	DET
easat-6589	194	5	dual	dual	ADJ
easat-6589	194	6	impact	impact	NOUN
easat-6589	194	7	:	:	PUNCT
easat-6589	194	8	consumer	consumer	NOUN
easat-6589	194	9	engagement	engagement	NOUN
easat-6589	194	10	directly	directly	ADV
easat-6589	194	11	affects	affect	VERB
easat-6589	194	12	repurchase	repurchase	VERB
easat-6589	194	13	intention	intention	NOUN
easat-6589	194	14	and	and	CCONJ
easat-6589	194	15	also	also	ADV
easat-6589	194	16	indirectly	indirectly	ADV
easat-6589	194	17	influences	influence	VERB
easat-6589	194	18	it	it	PRON
easat-6589	194	19	through	through	ADP
easat-6589	194	20	the	the	DET
easat-6589	194	21	mediating	mediate	VERB
easat-6589	194	22	factor	factor	NOUN
easat-6589	194	23	of	of	ADP
easat-6589	194	24	consumer	consumer	NOUN
easat-6589	194	25	forgiveness	forgiveness	NOUN
easat-6589	194	26	.	.	PUNCT
easat-6589	195	1	on	on	ADP
easat-6589	195	2	the	the	DET
easat-6589	195	3	contrary	contrary	NOUN
easat-6589	195	4	,	,	PUNCT
easat-6589	195	5	the	the	DET
easat-6589	195	6	study	study	NOUN
easat-6589	195	7	revealed	reveal	VERB
easat-6589	195	8	that	that	SCONJ
easat-6589	195	9	the	the	DET
easat-6589	195	10	brand	brand	NOUN
easat-6589	195	11	's	's	PART
easat-6589	195	12	super	super	ADJ
easat-6589	195	13	-	-	ADJ
easat-6589	195	14	recovery	recovery	NOUN
easat-6589	195	15	efforts	effort	NOUN
easat-6589	195	16	have	have	VERB
easat-6589	195	17	a	a	DET
easat-6589	195	18	limited	limited	ADJ
easat-6589	195	19	direct	direct	ADJ
easat-6589	195	20	impact	impact	NOUN
easat-6589	195	21	on	on	ADP
easat-6589	195	22	repurchase	repurchase	NOUN
easat-6589	195	23	intention	intention	NOUN
easat-6589	195	24	.	.	PUNCT
easat-6589	196	1	instead	instead	ADV
easat-6589	196	2	,	,	PUNCT
easat-6589	196	3	its	its	PRON
easat-6589	196	4	primary	primary	ADJ
easat-6589	196	5	influence	influence	NOUN
easat-6589	196	6	is	be	AUX
easat-6589	196	7	mediated	mediate	VERB
easat-6589	196	8	through	through	ADP
easat-6589	196	9	consumer	consumer	NOUN
easat-6589	196	10	forgiveness	forgiveness	NOUN
easat-6589	196	11	.	.	PUNCT
easat-6589	197	1	these	these	DET
easat-6589	197	2	findings	finding	NOUN
easat-6589	197	3	emphasize	emphasize	VERB
easat-6589	197	4	the	the	DET
easat-6589	197	5	crucial	crucial	ADJ
easat-6589	197	6	role	role	NOUN
easat-6589	197	7	of	of	ADP
easat-6589	197	8	consumer	consumer	NOUN
easat-6589	197	9	engagement	engagement	NOUN
easat-6589	197	10	and	and	CCONJ
easat-6589	197	11	forgiveness	forgiveness	NOUN
easat-6589	197	12	in	in	ADP
easat-6589	197	13	mitigating	mitigate	VERB
easat-6589	197	14	the	the	DET
easat-6589	197	15	negative	negative	ADJ
easat-6589	197	16	repercussions	repercussion	NOUN
easat-6589	197	17	of	of	ADP
easat-6589	197	18	brand	brand	NOUN
easat-6589	197	19	scandals	scandal	NOUN
easat-6589	197	20	.	.	PUNCT
easat-6589	198	1	thus	thus	ADV
easat-6589	198	2	,	,	PUNCT
easat-6589	198	3	actively	actively	ADV
easat-6589	198	4	fostering	foster	VERB
easat-6589	198	5	customer	customer	NOUN
easat-6589	198	6	engagement	engagement	NOUN
easat-6589	198	7	within	within	ADP
easat-6589	198	8	the	the	DET
easat-6589	198	9	brand	brand	NOUN
easat-6589	198	10	's	's	PART
easat-6589	198	11	online	online	ADJ
easat-6589	198	12	communities	community	NOUN
easat-6589	198	13	emerges	emerge	VERB
easat-6589	198	14	as	as	ADP
easat-6589	198	15	a	a	DET
easat-6589	198	16	vital	vital	ADJ
easat-6589	198	17	strategy	strategy	NOUN
easat-6589	198	18	to	to	PART
easat-6589	198	19	counteract	counteract	VERB
easat-6589	198	20	the	the	DET
easat-6589	198	21	adverse	adverse	ADJ
easat-6589	198	22	effects	effect	NOUN
easat-6589	198	23	of	of	ADP
easat-6589	198	24	such	such	ADJ
easat-6589	198	25	crises	crisis	NOUN
easat-6589	198	26	.	.	PUNCT
easat-6589	199	1	the	the	DET
easat-6589	199	2	research	research	NOUN
easat-6589	199	3	was	be	AUX
easat-6589	199	4	conducted	conduct	VERB
easat-6589	199	5	using	use	VERB
easat-6589	199	6	data	datum	NOUN
easat-6589	199	7	from	from	ADP
easat-6589	199	8	samsung	samsung	PROPN
easat-6589	199	9	's	's	PART
easat-6589	199	10	online	online	ADJ
easat-6589	199	11	brand	brand	NOUN
easat-6589	199	12	community	community	NOUN
easat-6589	199	13	in	in	ADP
easat-6589	199	14	china	china	PROPN
easat-6589	199	15	during	during	ADP
easat-6589	199	16	the	the	DET
easat-6589	199	17	galaxy	galaxy	NOUN
easat-6589	199	18	note	note	VERB
easat-6589	199	19	7	7	NUM
easat-6589	199	20	battery	battery	NOUN
easat-6589	199	21	crisis	crisis	NOUN
easat-6589	199	22	.	.	PUNCT
easat-6589	200	1	however	however	ADV
easat-6589	200	2	,	,	PUNCT
easat-6589	200	3	it	it	PRON
easat-6589	200	4	's	be	AUX
easat-6589	200	5	important	important	ADJ
easat-6589	200	6	to	to	PART
easat-6589	200	7	acknowledge	acknowledge	VERB
easat-6589	200	8	certain	certain	ADJ
easat-6589	200	9	limitations	limitation	NOUN
easat-6589	200	10	,	,	PUNCT
easat-6589	200	11	such	such	ADJ
easat-6589	200	12	as	as	ADP
easat-6589	200	13	the	the	DET
easat-6589	200	14	study	study	NOUN
easat-6589	200	15	's	's	PART
easat-6589	200	16	focus	focus	NOUN
easat-6589	200	17	on	on	ADP
easat-6589	200	18	a	a	DET
easat-6589	200	19	single	single	ADJ
easat-6589	200	20	crisis	crisis	NOUN
easat-6589	200	21	event	event	NOUN
easat-6589	200	22	and	and	CCONJ
easat-6589	200	23	its	its	PRON
easat-6589	200	24	exclusive	exclusive	ADJ
easat-6589	200	25	examination	examination	NOUN
easat-6589	200	26	of	of	ADP
easat-6589	200	27	a	a	DET
easat-6589	200	28	specific	specific	ADJ
easat-6589	200	29	type	type	NOUN
easat-6589	200	30	of	of	ADP
easat-6589	200	31	crisis	crisis	NOUN
easat-6589	200	32	response	response	NOUN
easat-6589	200	33	.	.	PUNCT
easat-6589	201	1	while	while	SCONJ
easat-6589	201	2	offering	offer	VERB
easat-6589	201	3	valuable	valuable	ADJ
easat-6589	201	4	insights	insight	NOUN
easat-6589	201	5	,	,	PUNCT
easat-6589	201	6	these	these	DET
easat-6589	201	7	limitations	limitation	NOUN
easat-6589	201	8	underscore	underscore	VERB
easat-6589	201	9	the	the	DET
easat-6589	201	10	necessity	necessity	NOUN
easat-6589	201	11	for	for	ADP
easat-6589	201	12	further	further	ADJ
easat-6589	201	13	research	research	NOUN
easat-6589	201	14	encompassing	encompass	VERB
easat-6589	201	15	diverse	diverse	ADJ
easat-6589	201	16	crisis	crisis	NOUN
easat-6589	201	17	scenarios	scenario	NOUN
easat-6589	201	18	and	and	CCONJ
easat-6589	201	19	response	response	NOUN
easat-6589	201	20	strategies	strategy	NOUN
easat-6589	201	21	.	.	PUNCT
easat-6589	202	1	roshan	roshan	PROPN
easat-6589	202	2	,	,	PUNCT
easat-6589	202	3	et	et	PROPN
easat-6589	202	4	al	al	PROPN
easat-6589	202	5	.	.	PUNCT
easat-6589	203	1	[	[	X
easat-6589	203	2	8	8	NUM
easat-6589	203	3	]	]	PUNCT
easat-6589	203	4	have	have	AUX
easat-6589	203	5	provided	provide	VERB
easat-6589	203	6	a	a	DET
easat-6589	203	7	valuable	valuable	ADJ
easat-6589	203	8	contribution	contribution	NOUN
easat-6589	203	9	to	to	ADP
easat-6589	203	10	understanding	understand	VERB
easat-6589	203	11	organizational	organizational	ADJ
easat-6589	203	12	crisis	crisis	NOUN
easat-6589	203	13	communication	communication	NOUN
easat-6589	203	14	,	,	PUNCT
easat-6589	203	15	particularly	particularly	ADV
easat-6589	203	16	in	in	ADP
easat-6589	203	17	the	the	DET
easat-6589	203	18	context	context	NOUN
easat-6589	203	19	of	of	ADP
easat-6589	203	20	social	social	ADJ
easat-6589	203	21	media	medium	NOUN
easat-6589	203	22	usage	usage	NOUN
easat-6589	203	23	.	.	PUNCT
easat-6589	204	1	their	their	PRON
easat-6589	204	2	research	research	NOUN
easat-6589	204	3	offers	offer	VERB
easat-6589	204	4	practical	practical	ADJ
easat-6589	204	5	insights	insight	NOUN
easat-6589	204	6	for	for	ADP
easat-6589	204	7	crisis	crisis	NOUN
easat-6589	204	8	managers	manager	NOUN
easat-6589	204	9	by	by	ADP
easat-6589	204	10	delineating	delineate	VERB
easat-6589	204	11	six	six	NUM
easat-6589	204	12	distinct	distinct	ADJ
easat-6589	204	13	crisis	crisis	NOUN
easat-6589	204	14	response	response	NOUN
easat-6589	204	15	approaches	approach	NOUN
easat-6589	204	16	and	and	CCONJ
easat-6589	204	17	providing	provide	VERB
easat-6589	204	18	a	a	DET
easat-6589	204	19	comprehensive	comprehensive	ADJ
easat-6589	204	20	categorization	categorization	NOUN
easat-6589	204	21	of	of	ADP
easat-6589	204	22	social	social	ADJ
easat-6589	204	23	media	medium	NOUN
easat-6589	204	24	crisis	crisis	NOUN
easat-6589	204	25	messages	message	NOUN
easat-6589	204	26	that	that	PRON
easat-6589	204	27	stakeholders	stakeholder	NOUN
easat-6589	204	28	may	may	AUX
easat-6589	204	29	communicate	communicate	VERB
easat-6589	204	30	to	to	ADP
easat-6589	204	31	organizations	organization	NOUN
easat-6589	204	32	during	during	ADP
easat-6589	204	33	critical	critical	ADJ
easat-6589	204	34	situations	situation	NOUN
easat-6589	204	35	.	.	PUNCT
easat-6589	205	1	by	by	ADP
easat-6589	205	2	scrutinizing	scrutinize	VERB
easat-6589	205	3	seventeen	seventeen	NUM
easat-6589	205	4	leading	lead	VERB
easat-6589	205	5	australian	australian	ADJ
easat-6589	205	6	organizations	organization	NOUN
easat-6589	205	7	'	'	PART
easat-6589	205	8	activities	activity	NOUN
easat-6589	205	9	on	on	ADP
easat-6589	205	10	facebook	facebook	NOUN
easat-6589	205	11	and	and	CCONJ
easat-6589	205	12	twitter	twitter	NOUN
easat-6589	205	13	,	,	PUNCT
easat-6589	205	14	the	the	DET
easat-6589	205	15	research	research	NOUN
easat-6589	205	16	uncovered	uncover	VERB
easat-6589	205	17	a	a	DET
easat-6589	205	18	notable	notable	ADJ
easat-6589	205	19	lack	lack	NOUN
easat-6589	205	20	of	of	ADP
easat-6589	205	21	awareness	awareness	NOUN
easat-6589	205	22	regarding	regard	VERB
easat-6589	205	23	social	social	ADJ
easat-6589	205	24	media	medium	NOUN
easat-6589	205	25	's	's	PART
easat-6589	205	26	role	role	NOUN
easat-6589	205	27	as	as	ADP
easat-6589	205	28	a	a	DET
easat-6589	205	29	crisis	crisis	NOUN
easat-6589	205	30	communication	communication	NOUN
easat-6589	205	31	tool	tool	NOUN
easat-6589	205	32	.	.	PUNCT
easat-6589	206	1	many	many	ADJ
easat-6589	206	2	of	of	ADP
easat-6589	206	3	these	these	DET
easat-6589	206	4	organizations	organization	NOUN
easat-6589	206	5	either	either	CCONJ
easat-6589	206	6	ignored	ignore	VERB
easat-6589	206	7	stakeholder	stakeholder	NOUN
easat-6589	206	8	messages	message	NOUN
easat-6589	206	9	or	or	CCONJ
easat-6589	206	10	adopted	adopt	VERB
easat-6589	206	11	crisis	crisis	NOUN
easat-6589	206	12	response	response	NOUN
easat-6589	206	13	strategies	strategy	NOUN
easat-6589	206	14	that	that	PRON
easat-6589	206	15	could	could	AUX
easat-6589	206	16	exacerbate	exacerbate	VERB
easat-6589	206	17	reputational	reputational	ADJ
easat-6589	206	18	risks	risk	NOUN
easat-6589	206	19	.	.	PUNCT
easat-6589	207	1	however	however	ADV
easat-6589	207	2	,	,	PUNCT
easat-6589	207	3	it	it	PRON
easat-6589	207	4	's	be	AUX
easat-6589	207	5	essential	essential	ADJ
easat-6589	207	6	to	to	PART
easat-6589	207	7	recognize	recognize	VERB
easat-6589	207	8	the	the	DET
easat-6589	207	9	study	study	NOUN
easat-6589	207	10	's	's	PART
easat-6589	207	11	limitations	limitation	NOUN
easat-6589	207	12	,	,	PUNCT
easat-6589	207	13	such	such	ADJ
easat-6589	207	14	as	as	ADP
easat-6589	207	15	its	its	PRON
easat-6589	207	16	narrow	narrow	ADJ
easat-6589	207	17	time	time	NOUN
easat-6589	207	18	frame	frame	NOUN
easat-6589	207	19	,	,	PUNCT
easat-6589	207	20	exclusive	exclusive	ADJ
easat-6589	207	21	platform	platform	NOUN
easat-6589	207	22	focus	focus	NOUN
easat-6589	207	23	,	,	PUNCT
easat-6589	207	24	and	and	CCONJ
easat-6589	207	25	limited	limited	ADJ
easat-6589	207	26	geographic	geographic	ADJ
easat-6589	207	27	scope	scope	NOUN
easat-6589	207	28	,	,	PUNCT
easat-6589	207	29	when	when	SCONJ
easat-6589	207	30	interpreting	interpret	VERB
easat-6589	207	31	the	the	DET
easat-6589	207	32	results	result	NOUN
easat-6589	207	33	.	.	PUNCT
easat-6589	208	1	further	further	ADJ
easat-6589	208	2	research	research	NOUN
easat-6589	208	3	is	be	AUX
easat-6589	208	4	needed	need	VERB
easat-6589	208	5	to	to	PART
easat-6589	208	6	gain	gain	VERB
easat-6589	208	7	a	a	DET
easat-6589	208	8	more	more	ADV
easat-6589	208	9	comprehensive	comprehensive	ADJ
easat-6589	208	10	understanding	understanding	NOUN
easat-6589	208	11	of	of	ADP
easat-6589	208	12	crisis	crisis	NOUN
easat-6589	208	13	communication	communication	NOUN
easat-6589	208	14	in	in	ADP
easat-6589	208	15	the	the	DET
easat-6589	208	16	digital	digital	ADJ
easat-6589	208	17	age	age	NOUN
easat-6589	208	18	.	.	PUNCT
easat-6589	209	1	in	in	ADP
easat-6589	209	2	a	a	DET
easat-6589	209	3	study	study	NOUN
easat-6589	209	4	led	lead	VERB
easat-6589	209	5	by	by	ADP
easat-6589	209	6	crijns	crijns	NOUN
easat-6589	209	7	,	,	PUNCT
easat-6589	209	8	et	et	PROPN
easat-6589	209	9	al	al	PROPN
easat-6589	209	10	.	.	PUNCT
easat-6589	210	1	[	[	X
easat-6589	210	2	33	33	NUM
easat-6589	210	3	]	]	PUNCT
easat-6589	210	4	the	the	DET
easat-6589	210	5	central	central	ADJ
easat-6589	210	6	focus	focus	NOUN
easat-6589	210	7	was	be	AUX
easat-6589	210	8	on	on	ADP
easat-6589	210	9	analyzing	analyze	VERB
easat-6589	210	10	how	how	SCONJ
easat-6589	210	11	organizations	organization	NOUN
easat-6589	210	12	respond	respond	VERB
easat-6589	210	13	to	to	ADP
easat-6589	210	14	both	both	CCONJ
easat-6589	210	15	positive	positive	ADJ
easat-6589	210	16	and	and	CCONJ
easat-6589	210	17	negative	negative	ADJ
easat-6589	210	18	consumer	consumer	NOUN
easat-6589	210	19	comments	comment	NOUN
easat-6589	210	20	on	on	ADP
easat-6589	210	21	crisis	crisis	NOUN
easat-6589	210	22	-	-	PUNCT
easat-6589	210	23	related	relate	VERB
easat-6589	210	24	posts	post	NOUN
easat-6589	210	25	and	and	CCONJ
easat-6589	210	26	identifying	identify	VERB
easat-6589	210	27	the	the	DET
easat-6589	210	28	most	most	ADV
easat-6589	210	29	effective	effective	ADJ
easat-6589	210	30	strategies	strategy	NOUN
easat-6589	210	31	they	they	PRON
easat-6589	210	32	employ	employ	VERB
easat-6589	210	33	.	.	PUNCT
easat-6589	211	1	the	the	DET
easat-6589	211	2	findings	finding	NOUN
easat-6589	211	3	indicated	indicate	VERB
easat-6589	211	4	that	that	SCONJ
easat-6589	211	5	personalized	personalized	ADJ
easat-6589	211	6	responses	response	NOUN
easat-6589	211	7	from	from	ADP
easat-6589	211	8	organizations	organization	NOUN
easat-6589	211	9	to	to	ADP
easat-6589	211	10	customer	customer	NOUN
easat-6589	211	11	remarks	remark	NOUN
easat-6589	211	12	on	on	ADP
easat-6589	211	13	crisis	crisis	NOUN
easat-6589	211	14	message	message	NOUN
easat-6589	211	15	posts	post	NOUN
easat-6589	211	16	have	have	VERB
easat-6589	211	17	a	a	DET
easat-6589	211	18	positive	positive	ADJ
easat-6589	211	19	impact	impact	NOUN
easat-6589	211	20	on	on	ADP
easat-6589	211	21	the	the	DET
easat-6589	211	22	organization	organization	NOUN
easat-6589	211	23	's	's	PART
easat-6589	211	24	reputation	reputation	NOUN
easat-6589	211	25	.	.	PUNCT
easat-6589	212	1	this	this	DET
easat-6589	212	2	positive	positive	ADJ
easat-6589	212	3	effect	effect	NOUN
easat-6589	212	4	is	be	AUX
easat-6589	212	5	attributed	attribute	VERB
easat-6589	212	6	to	to	ADP
easat-6589	212	7	the	the	DET
easat-6589	212	8	enhancement	enhancement	NOUN
easat-6589	212	9	of	of	ADP
easat-6589	212	10	the	the	DET
easat-6589	212	11	perception	perception	NOUN
easat-6589	212	12	of	of	ADP
easat-6589	212	13	a	a	DET
easat-6589	212	14	conversational	conversational	ADJ
easat-6589	212	15	human	human	ADJ
easat-6589	212	16	voice	voice	NOUN
easat-6589	212	17	(	(	PUNCT
easat-6589	212	18	chv	chv	NOUN
easat-6589	212	19	)	)	PUNCT
easat-6589	212	20	,	,	PUNCT
easat-6589	212	21	which	which	PRON
easat-6589	212	22	subsequently	subsequently	ADV
easat-6589	212	23	reduces	reduce	VERB
easat-6589	212	24	consumer	consumer	NOUN
easat-6589	212	25	mistrust	mistrust	NOUN
easat-6589	212	26	.	.	PUNCT
easat-6589	213	1	while	while	SCONJ
easat-6589	213	2	the	the	DET
easat-6589	213	3	study	study	NOUN
easat-6589	213	4	demonstrates	demonstrate	VERB
easat-6589	213	5	practical	practical	ADJ
easat-6589	213	6	applicability	applicability	NOUN
easat-6589	213	7	and	and	CCONJ
easat-6589	213	8	well	well	ADV
easat-6589	213	9	-	-	PUNCT
easat-6589	213	10	defined	define	VERB
easat-6589	213	11	research	research	NOUN
easat-6589	213	12	objectives	objective	NOUN
easat-6589	213	13	,	,	PUNCT
easat-6589	213	14	limitations	limitation	NOUN
easat-6589	213	15	include	include	VERB
easat-6589	213	16	potential	potential	ADJ
easat-6589	213	17	sentiment	sentiment	NOUN
easat-6589	213	18	manipulation	manipulation	NOUN
easat-6589	213	19	in	in	ADP
easat-6589	213	20	comments	comment	NOUN
easat-6589	213	21	,	,	PUNCT
easat-6589	213	22	a	a	DET
easat-6589	213	23	narrow	narrow	ADJ
easat-6589	213	24	focus	focus	NOUN
easat-6589	213	25	on	on	ADP
easat-6589	213	26	a	a	DET
easat-6589	213	27	single	single	ADJ
easat-6589	213	28	platform	platform	NOUN
easat-6589	213	29	(	(	PUNCT
easat-6589	213	30	facebook	facebook	NOUN
easat-6589	213	31	)	)	PUNCT
easat-6589	213	32	,	,	PUNCT
easat-6589	213	33	and	and	CCONJ
easat-6589	213	34	limited	limited	ADJ
easat-6589	213	35	exploration	exploration	NOUN
easat-6589	213	36	of	of	ADP
easat-6589	213	37	response	response	NOUN
easat-6589	213	38	timing	timing	NOUN
easat-6589	213	39	.	.	PUNCT
easat-6589	214	1	in	in	ADP
easat-6589	214	2	a	a	DET
easat-6589	214	3	recent	recent	ADJ
easat-6589	214	4	study	study	NOUN
easat-6589	214	5	conducted	conduct	VERB
easat-6589	214	6	by	by	ADP
easat-6589	214	7	sun	sun	NOUN
easat-6589	214	8	and	and	CCONJ
easat-6589	214	9	li	li	PROPN
easat-6589	214	10	[	[	X
easat-6589	214	11	34	34	NUM
easat-6589	214	12	]	]	PUNCT
easat-6589	214	13	enhancing	enhance	VERB
easat-6589	214	14	strategies	strategy	NOUN
easat-6589	214	15	and	and	CCONJ
easat-6589	214	16	diminishing	diminishing	NOUN
easat-6589	214	17	strategies	strategy	NOUN
easat-6589	214	18	were	be	AUX
easat-6589	214	19	identified	identify	VERB
easat-6589	214	20	as	as	ADP
easat-6589	214	21	the	the	DET
easat-6589	214	22	most	most	ADV
easat-6589	214	23	important	important	ADJ
easat-6589	214	24	strategies	strategy	NOUN
easat-6589	214	25	in	in	ADP
easat-6589	214	26	improving	improve	VERB
easat-6589	214	27	public	public	ADJ
easat-6589	214	28	perceptions	perception	NOUN
easat-6589	214	29	and	and	CCONJ
easat-6589	214	30	containing	contain	VERB
easat-6589	214	31	the	the	DET
easat-6589	214	32	health	health	NOUN
easat-6589	214	33	crisis	crisis	NOUN
easat-6589	214	34	.	.	PUNCT
easat-6589	215	1	this	this	DET
easat-6589	215	2	study	study	NOUN
easat-6589	215	3	has	have	VERB
easat-6589	215	4	some	some	DET
easat-6589	215	5	limitations	limitation	NOUN
easat-6589	215	6	such	such	ADJ
easat-6589	215	7	as	as	ADP
easat-6589	215	8	:	:	PUNCT
easat-6589	215	9	the	the	DET
easat-6589	215	10	study	study	NOUN
easat-6589	215	11	examined	examine	VERB
easat-6589	215	12	the	the	DET
easat-6589	215	13	influence	influence	NOUN
easat-6589	215	14	of	of	ADP
easat-6589	215	15	multiple	multiple	ADJ
easat-6589	215	16	strategies	strategy	NOUN
easat-6589	215	17	on	on	ADP
easat-6589	215	18	a	a	DET
easat-6589	215	19	single	single	ADJ
easat-6589	215	20	platform	platform	NOUN
easat-6589	215	21	,	,	PUNCT
easat-6589	215	22	without	without	ADP
easat-6589	215	23	considering	consider	VERB
easat-6589	215	24	the	the	DET
easat-6589	215	25	role	role	NOUN
easat-6589	215	26	of	of	ADP
easat-6589	215	27	other	other	ADJ
easat-6589	215	28	platforms	platform	NOUN
easat-6589	215	29	and	and	CCONJ
easat-6589	215	30	the	the	DET
easat-6589	215	31	strategies	strategy	NOUN
easat-6589	215	32	employed	employ	VERB
easat-6589	215	33	on	on	ADP
easat-6589	215	34	them	they	PRON
easat-6589	215	35	.	.	PUNCT
easat-6589	216	1	furthermore	furthermore	ADV
easat-6589	216	2	,	,	PUNCT
easat-6589	216	3	the	the	DET
easat-6589	216	4	study	study	NOUN
easat-6589	216	5	adopted	adopt	VERB
easat-6589	216	6	a	a	DET
easat-6589	216	7	citizen	citizen	NOUN
easat-6589	216	8	user	user	NOUN
easat-6589	216	9	perspective	perspective	NOUN
easat-6589	216	10	,	,	PUNCT
easat-6589	216	11	without	without	ADP
easat-6589	216	12	elucidating	elucidate	VERB
easat-6589	216	13	the	the	DET
easat-6589	216	14	managers	manager	NOUN
easat-6589	216	15	'	'	PART
easat-6589	216	16	or	or	CCONJ
easat-6589	216	17	owners	owner	NOUN
easat-6589	216	18	'	'	PART
easat-6589	216	19	point	point	NOUN
easat-6589	216	20	of	of	ADP
easat-6589	216	21	view	view	NOUN
easat-6589	216	22	or	or	CCONJ
easat-6589	216	23	the	the	DET
easat-6589	216	24	rationale	rationale	NOUN
easat-6589	216	25	behind	behind	ADP
easat-6589	216	26	their	their	PRON
easat-6589	216	27	choice	choice	NOUN
easat-6589	216	28	to	to	PART
easat-6589	216	29	utilize	utilize	VERB
easat-6589	216	30	these	these	DET
easat-6589	216	31	strategies	strategy	NOUN
easat-6589	216	32	on	on	ADP
easat-6589	216	33	youtube	youtube	NOUN
easat-6589	216	34	rather	rather	ADV
easat-6589	216	35	than	than	ADP
easat-6589	216	36	other	other	ADJ
easat-6589	216	37	platforms	platform	NOUN
easat-6589	216	38	.	.	PUNCT
easat-6589	217	1	in	in	ADP
easat-6589	217	2	order	order	NOUN
easat-6589	217	3	to	to	PART
easat-6589	217	4	gain	gain	VERB
easat-6589	217	5	insight	insight	NOUN
easat-6589	217	6	into	into	ADP
easat-6589	217	7	the	the	DET
easat-6589	217	8	manner	manner	NOUN
easat-6589	217	9	in	in	ADP
easat-6589	217	10	which	which	PRON
easat-6589	217	11	chinese	chinese	ADJ
easat-6589	217	12	organizations	organization	NOUN
easat-6589	217	13	respond	respond	VERB
easat-6589	217	14	to	to	ADP
easat-6589	217	15	crises	crisis	NOUN
easat-6589	217	16	through	through	ADP
easat-6589	217	17	social	social	ADJ
easat-6589	217	18	media	medium	NOUN
easat-6589	217	19	,	,	PUNCT
easat-6589	217	20	researchers	researcher	NOUN
easat-6589	217	21	chen	chen	PROPN
easat-6589	217	22	,	,	PUNCT
easat-6589	217	23	et	et	PROPN
easat-6589	217	24	al	al	PROPN
easat-6589	217	25	.	.	PUNCT
easat-6589	218	1	[	[	X
easat-6589	218	2	35	35	NUM
easat-6589	218	3	]	]	PUNCT
easat-6589	218	4	conducted	conduct	VERB
easat-6589	218	5	a	a	DET
easat-6589	218	6	study	study	NOUN
easat-6589	218	7	utilizing	utilize	VERB
easat-6589	218	8	social	social	ADJ
easat-6589	218	9	-	-	PUNCT
easat-6589	218	10	mediated	mediate	VERB
easat-6589	218	11	crisis	crisis	NOUN
easat-6589	218	12	communication	communication	NOUN
easat-6589	218	13	model	model	NOUN
easat-6589	218	14	.	.	PUNCT
easat-6589	219	1	despite	despite	SCONJ
easat-6589	219	2	the	the	DET
easat-6589	219	3	belief	belief	NOUN
easat-6589	219	4	that	that	SCONJ
easat-6589	219	5	the	the	DET
easat-6589	219	6	use	use	NOUN
easat-6589	219	7	of	of	ADP
easat-6589	219	8	multiple	multiple	ADJ
easat-6589	219	9	platforms	platform	NOUN
easat-6589	219	10	is	be	AUX
easat-6589	219	11	essential	essential	ADJ
easat-6589	219	12	for	for	ADP
easat-6589	219	13	effective	effective	ADJ
easat-6589	219	14	crisis	crisis	NOUN
easat-6589	219	15	management	management	NOUN
easat-6589	219	16	,	,	PUNCT
easat-6589	219	17	the	the	DET
easat-6589	219	18	study	study	NOUN
easat-6589	219	19	focused	focus	VERB
easat-6589	219	20	exclusively	exclusively	ADV
easat-6589	219	21	on	on	ADP
easat-6589	219	22	chinese	chinese	ADJ
easat-6589	219	23	social	social	ADJ
easat-6589	219	24	media	medium	NOUN
easat-6589	219	25	applications	application	NOUN
easat-6589	219	26	,	,	PUNCT
easat-6589	219	27	such	such	ADJ
easat-6589	219	28	as	as	ADP
easat-6589	219	29	wechat	wechat	NOUN
easat-6589	219	30	and	and	CCONJ
easat-6589	219	31	weibo	weibo	NOUN
easat-6589	219	32	.	.	PUNCT
easat-6589	220	1	in	in	ADP
easat-6589	220	2	summary	summary	NOUN
easat-6589	220	3	,	,	PUNCT
easat-6589	220	4	the	the	DET
easat-6589	220	5	influence	influence	NOUN
easat-6589	220	6	of	of	ADP
easat-6589	220	7	social	social	ADJ
easat-6589	220	8	media	medium	NOUN
easat-6589	220	9	on	on	ADP
easat-6589	220	10	a	a	DET
easat-6589	220	11	company	company	NOUN
easat-6589	220	12	's	's	PART
easat-6589	220	13	reputation	reputation	NOUN
easat-6589	220	14	is	be	AUX
easat-6589	220	15	a	a	DET
easat-6589	220	16	noteworthy	noteworthy	ADJ
easat-6589	220	17	area	area	NOUN
easat-6589	220	18	of	of	ADP
easat-6589	220	19	inquiry	inquiry	NOUN
easat-6589	220	20	.	.	PUNCT
easat-6589	221	1	nevertheless	nevertheless	ADV
easat-6589	221	2	,	,	PUNCT
easat-6589	221	3	the	the	DET
easat-6589	221	4	enduring	endure	VERB
easat-6589	221	5	implications	implication	NOUN
easat-6589	221	6	of	of	ADP
easat-6589	221	7	social	social	ADJ
easat-6589	221	8	media	medium	NOUN
easat-6589	221	9	on	on	ADP
easat-6589	221	10	corporate	corporate	ADJ
easat-6589	221	11	reputation	reputation	NOUN
easat-6589	221	12	,	,	PUNCT
easat-6589	221	13	particularly	particularly	ADV
easat-6589	221	14	in	in	ADP
easat-6589	221	15	managing	manage	VERB
easat-6589	221	16	crises	crisis	NOUN
easat-6589	221	17	and	and	CCONJ
easat-6589	221	18	negative	negative	ADJ
easat-6589	221	19	feedback	feedback	NOUN
easat-6589	221	20	,	,	PUNCT
easat-6589	221	21	are	be	AUX
easat-6589	221	22	still	still	ADV
easat-6589	221	23	not	not	PART
easat-6589	221	24	fully	fully	ADV
easat-6589	221	25	comprehended	comprehend	VERB
easat-6589	221	26	[	[	X
easat-6589	221	27	7	7	NUM
easat-6589	221	28	]	]	PUNCT
easat-6589	221	29	.	.	PUNCT
easat-6589	222	1	the	the	DET
easat-6589	222	2	preceding	precede	VERB
easat-6589	222	3	sections	section	NOUN
easat-6589	222	4	2494	2494	NUM
easat-6589	222	5	edelweiss	edelweiss	PROPN
easat-6589	222	6	applied	apply	VERB
easat-6589	222	7	science	science	NOUN
easat-6589	222	8	and	and	CCONJ
easat-6589	222	9	technology	technology	NOUN
easat-6589	222	10	issn	issn	PROPN
easat-6589	222	11	:	:	PUNCT
easat-6589	222	12	2576	2576	NUM
easat-6589	222	13	-	-	SYM
easat-6589	222	14	8484	8484	NUM
easat-6589	222	15	vol	vol	NOUN
easat-6589	222	16	.	.	PROPN
easat-6589	223	1	9	9	NUM
easat-6589	223	2	,	,	PUNCT
easat-6589	223	3	no	no	INTJ
easat-6589	223	4	.	.	NOUN
easat-6589	223	5	4	4	NUM
easat-6589	223	6	:	:	PUNCT
easat-6589	223	7	2487	2487	NUM
easat-6589	223	8	-	-	SYM
easat-6589	223	9	2501	2501	NUM
easat-6589	223	10	,	,	PUNCT
easat-6589	223	11	2025	2025	NUM
easat-6589	223	12	doi	doi	NOUN
easat-6589	223	13	:	:	PUNCT
easat-6589	223	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	223	15	©	©	PROPN
easat-6589	223	16	2025	2025	NUM
easat-6589	223	17	by	by	ADP
easat-6589	223	18	the	the	DET
easat-6589	223	19	author	author	NOUN
easat-6589	223	20	;	;	PUNCT
easat-6589	223	21	licensee	licensee	PROPN
easat-6589	223	22	learning	learn	VERB
easat-6589	223	23	gate	gate	NOUN
easat-6589	223	24	highlight	highlight	VERB
easat-6589	223	25	various	various	ADJ
easat-6589	223	26	limitations	limitation	NOUN
easat-6589	223	27	in	in	ADP
easat-6589	223	28	understanding	understand	VERB
easat-6589	223	29	the	the	DET
easat-6589	223	30	impact	impact	NOUN
easat-6589	223	31	of	of	ADP
easat-6589	223	32	social	social	ADJ
easat-6589	223	33	media	medium	NOUN
easat-6589	223	34	activities	activity	NOUN
easat-6589	223	35	during	during	ADP
easat-6589	223	36	crises	crisis	NOUN
easat-6589	223	37	on	on	ADP
easat-6589	223	38	sme	sme	NOUN
easat-6589	223	39	reputation	reputation	NOUN
easat-6589	223	40	and	and	CCONJ
easat-6589	223	41	strategies	strategy	NOUN
easat-6589	223	42	for	for	ADP
easat-6589	223	43	managing	manage	VERB
easat-6589	223	44	online	online	ADJ
easat-6589	223	45	presence	presence	NOUN
easat-6589	223	46	.	.	PUNCT
easat-6589	224	1	many	many	ADJ
easat-6589	224	2	studies	study	NOUN
easat-6589	224	3	have	have	AUX
easat-6589	224	4	primarily	primarily	ADV
easat-6589	224	5	examined	examine	VERB
easat-6589	224	6	the	the	DET
easat-6589	224	7	impact	impact	NOUN
easat-6589	224	8	of	of	ADP
easat-6589	224	9	social	social	ADJ
easat-6589	224	10	media	medium	NOUN
easat-6589	224	11	activities	activity	NOUN
easat-6589	224	12	on	on	ADP
easat-6589	224	13	reputation	reputation	NOUN
easat-6589	224	14	by	by	ADP
easat-6589	224	15	analyzing	analyze	VERB
easat-6589	224	16	data	datum	NOUN
easat-6589	224	17	from	from	ADP
easat-6589	224	18	a	a	DET
easat-6589	224	19	single	single	ADJ
easat-6589	224	20	platform	platform	NOUN
easat-6589	224	21	,	,	PUNCT
easat-6589	224	22	such	such	ADJ
easat-6589	224	23	as	as	ADP
easat-6589	224	24	facebook	facebook	PROPN
easat-6589	224	25	lappeman	lappeman	NOUN
easat-6589	224	26	,	,	PUNCT
easat-6589	224	27	et	et	PROPN
easat-6589	224	28	al	al	PROPN
easat-6589	224	29	.	.	PUNCT
easat-6589	225	1	[	[	X
easat-6589	225	2	9	9	NUM
easat-6589	225	3	]	]	PUNCT
easat-6589	225	4	or	or	CCONJ
easat-6589	225	5	focusing	focus	VERB
easat-6589	225	6	on	on	ADP
easat-6589	225	7	platforms	platform	NOUN
easat-6589	225	8	like	like	ADP
easat-6589	225	9	twitter	twitter	NOUN
easat-6589	225	10	[	[	X
easat-6589	225	11	31	31	NUM
easat-6589	225	12	]	]	PUNCT
easat-6589	225	13	.	.	PUNCT
easat-6589	226	1	however	however	ADV
easat-6589	226	2	,	,	PUNCT
easat-6589	226	3	this	this	DET
easat-6589	226	4	approach	approach	NOUN
easat-6589	226	5	overlooks	overlook	VERB
easat-6589	226	6	the	the	DET
easat-6589	226	7	distinct	distinct	ADJ
easat-6589	226	8	capabilities	capability	NOUN
easat-6589	226	9	,	,	PUNCT
easat-6589	226	10	tools	tool	NOUN
easat-6589	226	11	,	,	PUNCT
easat-6589	226	12	and	and	CCONJ
easat-6589	226	13	features	feature	NOUN
easat-6589	226	14	of	of	ADP
easat-6589	226	15	each	each	DET
easat-6589	226	16	platform	platform	NOUN
easat-6589	226	17	,	,	PUNCT
easat-6589	226	18	which	which	PRON
easat-6589	226	19	are	be	AUX
easat-6589	226	20	crucial	crucial	ADJ
easat-6589	226	21	considerations	consideration	NOUN
easat-6589	226	22	for	for	ADP
easat-6589	226	23	devising	devise	VERB
easat-6589	226	24	an	an	DET
easat-6589	226	25	effective	effective	ADJ
easat-6589	226	26	reputation	reputation	NOUN
easat-6589	226	27	management	management	NOUN
easat-6589	226	28	strategy	strategy	NOUN
easat-6589	226	29	.	.	PUNCT
easat-6589	227	1	sun	sun	PROPN
easat-6589	227	2	,	,	PUNCT
easat-6589	227	3	et	et	PROPN
easat-6589	227	4	al	al	PROPN
easat-6589	227	5	.	.	PUNCT
easat-6589	228	1	[	[	X
easat-6589	228	2	28	28	NUM
easat-6589	228	3	]	]	PUNCT
easat-6589	228	4	advocated	advocate	VERB
easat-6589	228	5	for	for	ADP
easat-6589	228	6	flexibility	flexibility	NOUN
easat-6589	228	7	in	in	ADP
easat-6589	228	8	crisis	crisis	NOUN
easat-6589	228	9	response	response	NOUN
easat-6589	228	10	strategies	strategy	NOUN
easat-6589	228	11	,	,	PUNCT
easat-6589	228	12	emphasizing	emphasize	VERB
easat-6589	228	13	the	the	DET
easat-6589	228	14	importance	importance	NOUN
easat-6589	228	15	of	of	ADP
easat-6589	228	16	avoiding	avoid	VERB
easat-6589	228	17	a	a	DET
easat-6589	228	18	rigid	rigid	ADJ
easat-6589	228	19	approach	approach	NOUN
easat-6589	228	20	.	.	PUNCT
easat-6589	229	1	they	they	PRON
easat-6589	229	2	suggested	suggest	VERB
easat-6589	229	3	that	that	SCONJ
easat-6589	229	4	exploring	explore	VERB
easat-6589	229	5	the	the	DET
easat-6589	229	6	effects	effect	NOUN
easat-6589	229	7	of	of	ADP
easat-6589	229	8	employing	employ	VERB
easat-6589	229	9	multiple	multiple	ADJ
easat-6589	229	10	or	or	CCONJ
easat-6589	229	11	alternating	alternate	VERB
easat-6589	229	12	strategies	strategy	NOUN
easat-6589	229	13	could	could	AUX
easat-6589	229	14	provide	provide	VERB
easat-6589	229	15	valuable	valuable	ADJ
easat-6589	229	16	insights	insight	NOUN
easat-6589	229	17	.	.	PUNCT
easat-6589	230	1	this	this	PRON
easat-6589	230	2	underscored	underscore	VERB
easat-6589	230	3	the	the	DET
easat-6589	230	4	necessity	necessity	NOUN
easat-6589	230	5	for	for	ADP
easat-6589	230	6	comprehensive	comprehensive	ADJ
easat-6589	230	7	research	research	NOUN
easat-6589	230	8	that	that	PRON
easat-6589	230	9	investigated	investigate	VERB
easat-6589	230	10	the	the	DET
easat-6589	230	11	impact	impact	NOUN
easat-6589	230	12	of	of	ADP
easat-6589	230	13	various	various	ADJ
easat-6589	230	14	platforms	platform	NOUN
easat-6589	230	15	alongside	alongside	ADP
easat-6589	230	16	suitable	suitable	ADJ
easat-6589	230	17	strategies	strategy	NOUN
easat-6589	230	18	.	.	PUNCT
easat-6589	231	1	similarly	similarly	ADV
easat-6589	231	2	,	,	PUNCT
easat-6589	231	3	other	other	ADJ
easat-6589	231	4	researchers	researcher	NOUN
easat-6589	231	5	such	such	ADJ
easat-6589	231	6	as	as	ADP
easat-6589	231	7	al	al	PROPN
easat-6589	231	8	balawi	balawi	PROPN
easat-6589	231	9	,	,	PUNCT
easat-6589	231	10	et	et	PROPN
easat-6589	231	11	al	al	PROPN
easat-6589	231	12	.	.	PUNCT
easat-6589	232	1	[	[	X
easat-6589	232	2	29	29	NUM
easat-6589	232	3	]	]	PUNCT
easat-6589	232	4	and	and	CCONJ
easat-6589	232	5	crijns	crijns	PROPN
easat-6589	232	6	,	,	PUNCT
easat-6589	232	7	et	et	PROPN
easat-6589	232	8	al	al	PROPN
easat-6589	232	9	.	.	PUNCT
easat-6589	233	1	[	[	X
easat-6589	233	2	33	33	NUM
easat-6589	233	3	]	]	PUNCT
easat-6589	233	4	recommended	recommend	VERB
easat-6589	233	5	studying	study	VERB
easat-6589	233	6	multiple	multiple	ADJ
easat-6589	233	7	social	social	ADJ
easat-6589	233	8	media	medium	NOUN
easat-6589	233	9	platforms	platform	NOUN
easat-6589	233	10	to	to	PART
easat-6589	233	11	uncover	uncover	VERB
easat-6589	233	12	response	response	NOUN
easat-6589	233	13	strategies	strategy	NOUN
easat-6589	233	14	tailored	tailor	VERB
easat-6589	233	15	to	to	ADP
easat-6589	233	16	each	each	DET
easat-6589	233	17	platform	platform	NOUN
easat-6589	233	18	,	,	PUNCT
easat-6589	233	19	which	which	PRON
easat-6589	233	20	could	could	AUX
easat-6589	233	21	bolster	bolster	VERB
easat-6589	233	22	business	business	NOUN
easat-6589	233	23	reputation	reputation	NOUN
easat-6589	233	24	.	.	PUNCT
easat-6589	234	1	moreover	moreover	ADV
easat-6589	234	2	,	,	PUNCT
easat-6589	234	3	yuan	yuan	NOUN
easat-6589	234	4	,	,	PUNCT
easat-6589	234	5	et	et	PROPN
easat-6589	234	6	al	al	PROPN
easat-6589	234	7	.	.	PUNCT
easat-6589	235	1	[	[	X
easat-6589	235	2	10	10	NUM
easat-6589	235	3	]	]	PUNCT
easat-6589	235	4	proposed	propose	VERB
easat-6589	235	5	examining	examine	VERB
easat-6589	235	6	diverse	diverse	ADJ
easat-6589	235	7	response	response	NOUN
easat-6589	235	8	strategies	strategy	NOUN
easat-6589	235	9	,	,	PUNCT
easat-6589	235	10	including	include	VERB
easat-6589	235	11	denial	denial	NOUN
easat-6589	235	12	,	,	PUNCT
easat-6589	235	13	excuse	excuse	NOUN
easat-6589	235	14	,	,	PUNCT
easat-6589	235	15	justification	justification	NOUN
easat-6589	235	16	,	,	PUNCT
easat-6589	235	17	recompense	recompense	NOUN
easat-6589	235	18	,	,	PUNCT
easat-6589	235	19	and	and	CCONJ
easat-6589	235	20	apology	apology	NOUN
easat-6589	235	21	,	,	PUNCT
easat-6589	235	22	to	to	PART
easat-6589	235	23	understand	understand	VERB
easat-6589	235	24	their	their	PRON
easat-6589	235	25	effects	effect	NOUN
easat-6589	235	26	.	.	PUNCT
easat-6589	236	1	additionally	additionally	ADV
easat-6589	236	2	,	,	PUNCT
easat-6589	236	3	roshan	roshan	PROPN
easat-6589	236	4	,	,	PUNCT
easat-6589	236	5	et	et	PROPN
easat-6589	236	6	al	al	PROPN
easat-6589	236	7	.	.	PUNCT
easat-6589	237	1	[	[	X
easat-6589	237	2	8	8	NUM
easat-6589	237	3	]	]	PUNCT
easat-6589	237	4	highlighted	highlight	VERB
easat-6589	237	5	the	the	DET
easat-6589	237	6	absence	absence	NOUN
easat-6589	237	7	of	of	ADP
easat-6589	237	8	an	an	DET
easat-6589	237	9	analysis	analysis	NOUN
easat-6589	237	10	of	of	ADP
easat-6589	237	11	the	the	DET
easat-6589	237	12	reputational	reputational	ADJ
easat-6589	237	13	consequences	consequence	NOUN
easat-6589	237	14	of	of	ADP
easat-6589	237	15	replies	reply	NOUN
easat-6589	237	16	in	in	ADP
easat-6589	237	17	their	their	PRON
easat-6589	237	18	research	research	NOUN
easat-6589	237	19	,	,	PUNCT
easat-6589	237	20	underscoring	underscore	VERB
easat-6589	237	21	the	the	DET
easat-6589	237	22	necessity	necessity	NOUN
easat-6589	237	23	to	to	PART
easat-6589	237	24	investigate	investigate	VERB
easat-6589	237	25	the	the	DET
easat-6589	237	26	impact	impact	NOUN
easat-6589	237	27	of	of	ADP
easat-6589	237	28	reactions	reaction	NOUN
easat-6589	237	29	on	on	ADP
easat-6589	237	30	corporate	corporate	ADJ
easat-6589	237	31	reputation	reputation	NOUN
easat-6589	237	32	.	.	PUNCT
easat-6589	238	1	despite	despite	SCONJ
easat-6589	238	2	the	the	DET
easat-6589	238	3	increasing	increase	VERB
easat-6589	238	4	volume	volume	NOUN
easat-6589	238	5	of	of	ADP
easat-6589	238	6	literature	literature	NOUN
easat-6589	238	7	on	on	ADP
easat-6589	238	8	reputation	reputation	NOUN
easat-6589	238	9	management	management	NOUN
easat-6589	238	10	on	on	ADP
easat-6589	238	11	social	social	ADJ
easat-6589	238	12	media	medium	NOUN
easat-6589	238	13	platforms	platform	NOUN
easat-6589	238	14	during	during	ADP
easat-6589	238	15	crises	crisis	NOUN
easat-6589	238	16	,	,	PUNCT
easat-6589	238	17	there	there	PRON
easat-6589	238	18	remains	remain	VERB
easat-6589	238	19	a	a	DET
easat-6589	238	20	notable	notable	ADJ
easat-6589	238	21	lack	lack	NOUN
easat-6589	238	22	of	of	ADP
easat-6589	238	23	comprehensive	comprehensive	ADJ
easat-6589	238	24	research	research	NOUN
easat-6589	238	25	specifically	specifically	ADV
easat-6589	238	26	exploring	explore	VERB
easat-6589	238	27	the	the	DET
easat-6589	238	28	impact	impact	NOUN
easat-6589	238	29	of	of	ADP
easat-6589	238	30	sme	sme	PROPN
easat-6589	238	31	owners	owner	NOUN
easat-6589	238	32	'	'	PART
easat-6589	238	33	responses	response	NOUN
easat-6589	238	34	to	to	ADP
easat-6589	238	35	consumer	consumer	NOUN
easat-6589	238	36	comments	comment	NOUN
easat-6589	238	37	on	on	ADP
easat-6589	238	38	multiple	multiple	ADJ
easat-6589	238	39	social	social	ADJ
easat-6589	238	40	media	medium	NOUN
easat-6589	238	41	platforms	platform	NOUN
easat-6589	238	42	during	during	ADP
easat-6589	238	43	crises	crisis	NOUN
easat-6589	238	44	on	on	ADP
easat-6589	238	45	their	their	PRON
easat-6589	238	46	business	business	NOUN
easat-6589	238	47	reputation	reputation	NOUN
easat-6589	238	48	.	.	PUNCT
easat-6589	239	1	therefore	therefore	ADV
easat-6589	239	2	,	,	PUNCT
easat-6589	239	3	conducting	conduct	VERB
easat-6589	239	4	a	a	DET
easat-6589	239	5	thorough	thorough	ADJ
easat-6589	239	6	analysis	analysis	NOUN
easat-6589	239	7	of	of	ADP
easat-6589	239	8	how	how	SCONJ
easat-6589	239	9	sme	sme	NOUN
easat-6589	239	10	owners	owner	NOUN
easat-6589	239	11	'	'	PART
easat-6589	239	12	reactions	reaction	NOUN
easat-6589	239	13	on	on	ADP
easat-6589	239	14	different	different	ADJ
easat-6589	239	15	social	social	ADJ
easat-6589	239	16	media	medium	NOUN
easat-6589	239	17	platforms	platform	NOUN
easat-6589	239	18	may	may	AUX
easat-6589	239	19	influence	influence	VERB
easat-6589	239	20	their	their	PRON
easat-6589	239	21	firm	firm	NOUN
easat-6589	239	22	's	's	PART
easat-6589	239	23	reputation	reputation	NOUN
easat-6589	239	24	during	during	ADP
easat-6589	239	25	crises	crisis	NOUN
easat-6589	239	26	is	be	AUX
easat-6589	239	27	imperative	imperative	ADJ
easat-6589	239	28	.	.	PUNCT
easat-6589	240	1	3	3	X
easat-6589	240	2	.	.	X
easat-6589	240	3	methodology	methodology	NOUN
easat-6589	240	4	3.1	3.1	NUM
easat-6589	240	5	.	.	PUNCT
easat-6589	240	6	philosophical	philosophical	ADJ
easat-6589	240	7	approach	approach	NOUN
easat-6589	240	8	and	and	CCONJ
easat-6589	240	9	research	research	NOUN
easat-6589	240	10	design	design	NOUN
easat-6589	240	11	the	the	DET
easat-6589	240	12	aim	aim	NOUN
easat-6589	240	13	of	of	ADP
easat-6589	240	14	this	this	DET
easat-6589	240	15	study	study	NOUN
easat-6589	240	16	is	be	AUX
easat-6589	240	17	understanding	understand	VERB
easat-6589	240	18	how	how	SCONJ
easat-6589	240	19	the	the	DET
easat-6589	240	20	smes	sme	NOUN
easat-6589	240	21	formulate	formulate	VERB
easat-6589	240	22	their	their	PRON
easat-6589	240	23	response	response	NOUN
easat-6589	240	24	strategy	strategy	NOUN
easat-6589	240	25	on	on	ADP
easat-6589	240	26	different	different	ADJ
easat-6589	240	27	social	social	ADJ
easat-6589	240	28	media	medium	NOUN
easat-6589	240	29	platforms	platform	NOUN
easat-6589	240	30	.	.	PUNCT
easat-6589	241	1	the	the	DET
easat-6589	241	2	foundation	foundation	NOUN
easat-6589	241	3	of	of	ADP
easat-6589	241	4	the	the	DET
easat-6589	241	5	current	current	ADJ
easat-6589	241	6	research	research	NOUN
easat-6589	241	7	was	be	AUX
easat-6589	241	8	the	the	DET
easat-6589	241	9	analysis	analysis	NOUN
easat-6589	241	10	of	of	ADP
easat-6589	241	11	the	the	DET
easat-6589	241	12	meanings	meaning	NOUN
easat-6589	241	13	assigned	assign	VERB
easat-6589	241	14	to	to	ADP
easat-6589	241	15	the	the	DET
easat-6589	241	16	opinions	opinion	NOUN
easat-6589	241	17	and	and	CCONJ
easat-6589	241	18	perspectives	perspective	NOUN
easat-6589	241	19	spoken	speak	VERB
easat-6589	241	20	by	by	ADP
easat-6589	241	21	business	business	NOUN
easat-6589	241	22	owners	owner	NOUN
easat-6589	241	23	.	.	PUNCT
easat-6589	242	1	therefore	therefore	ADV
easat-6589	242	2	,	,	PUNCT
easat-6589	242	3	the	the	DET
easat-6589	242	4	interpretive	interpretive	ADJ
easat-6589	242	5	epistemological	epistemological	ADJ
easat-6589	242	6	approach	approach	NOUN
easat-6589	242	7	served	serve	VERB
easat-6589	242	8	as	as	ADP
easat-6589	242	9	the	the	DET
easat-6589	242	10	study	study	NOUN
easat-6589	242	11	's	's	PART
easat-6589	242	12	foundation	foundation	NOUN
easat-6589	242	13	.	.	PUNCT
easat-6589	243	1	interpretivism	interpretivism	PROPN
easat-6589	243	2	,	,	PUNCT
easat-6589	243	3	which	which	PRON
easat-6589	243	4	places	place	VERB
easat-6589	243	5	emphasis	emphasis	NOUN
easat-6589	243	6	on	on	ADP
easat-6589	243	7	individual	individual	ADJ
easat-6589	243	8	understanding	understanding	NOUN
easat-6589	243	9	and	and	CCONJ
easat-6589	243	10	interpretation	interpretation	NOUN
easat-6589	243	11	,	,	PUNCT
easat-6589	243	12	are	be	AUX
easat-6589	243	13	two	two	NUM
easat-6589	243	14	schools	school	NOUN
easat-6589	243	15	of	of	ADP
easat-6589	243	16	thought	thought	NOUN
easat-6589	243	17	in	in	ADP
easat-6589	243	18	epistemology	epistemology	NOUN
easat-6589	243	19	[	[	X
easat-6589	243	20	36	36	NUM
easat-6589	243	21	]	]	PUNCT
easat-6589	243	22	.	.	PUNCT
easat-6589	244	1	the	the	DET
easat-6589	244	2	current	current	ADJ
easat-6589	244	3	investigation	investigation	NOUN
easat-6589	244	4	utilized	utilize	VERB
easat-6589	244	5	an	an	DET
easat-6589	244	6	inductive	inductive	ADJ
easat-6589	244	7	methodology	methodology	NOUN
easat-6589	244	8	because	because	SCONJ
easat-6589	244	9	it	it	PRON
easat-6589	244	10	was	be	AUX
easat-6589	244	11	expected	expect	VERB
easat-6589	244	12	that	that	SCONJ
easat-6589	244	13	this	this	DET
easat-6589	244	14	strategy	strategy	NOUN
easat-6589	244	15	would	would	AUX
easat-6589	244	16	produce	produce	VERB
easat-6589	244	17	new	new	ADJ
easat-6589	244	18	interpretations	interpretation	NOUN
easat-6589	244	19	that	that	PRON
easat-6589	244	20	could	could	AUX
easat-6589	244	21	advance	advance	VERB
easat-6589	244	22	the	the	DET
easat-6589	244	23	field	field	NOUN
easat-6589	244	24	.	.	PUNCT
easat-6589	245	1	3.2	3.2	NUM
easat-6589	245	2	.	.	PUNCT
easat-6589	245	3	research	research	NOUN
easat-6589	245	4	method	method	NOUN
easat-6589	245	5	and	and	CCONJ
easat-6589	245	6	data	datum	NOUN
easat-6589	245	7	collection	collection	NOUN
easat-6589	245	8	the	the	DET
easat-6589	245	9	research	research	NOUN
easat-6589	245	10	used	use	VERB
easat-6589	245	11	a	a	DET
easat-6589	245	12	qualitative	qualitative	ADJ
easat-6589	245	13	research	research	NOUN
easat-6589	245	14	methodology	methodology	NOUN
easat-6589	245	15	to	to	PART
easat-6589	245	16	get	get	VERB
easat-6589	245	17	further	far	ADV
easat-6589	245	18	into	into	ADP
easat-6589	245	19	the	the	DET
easat-6589	245	20	subject	subject	NOUN
easat-6589	245	21	and	and	CCONJ
easat-6589	245	22	gain	gain	VERB
easat-6589	245	23	thorough	thorough	ADJ
easat-6589	245	24	knowledge	knowledge	NOUN
easat-6589	245	25	.	.	PUNCT
easat-6589	246	1	this	this	DET
easat-6589	246	2	methodology	methodology	NOUN
easat-6589	246	3	was	be	AUX
easat-6589	246	4	in	in	ADP
easat-6589	246	5	line	line	NOUN
easat-6589	246	6	with	with	ADP
easat-6589	246	7	the	the	DET
easat-6589	246	8	main	main	ADJ
easat-6589	246	9	goal	goal	NOUN
easat-6589	246	10	of	of	ADP
easat-6589	246	11	the	the	DET
easat-6589	246	12	study	study	NOUN
easat-6589	246	13	.	.	PUNCT
easat-6589	247	1	this	this	DET
easat-6589	247	2	study	study	NOUN
easat-6589	247	3	concentrated	concentrate	VERB
easat-6589	247	4	on	on	ADP
easat-6589	247	5	the	the	DET
easat-6589	247	6	perspectives	perspective	NOUN
easat-6589	247	7	of	of	ADP
easat-6589	247	8	business	business	NOUN
easat-6589	247	9	owners	owner	NOUN
easat-6589	247	10	concerning	concern	VERB
easat-6589	247	11	the	the	DET
easat-6589	247	12	impact	impact	NOUN
easat-6589	247	13	of	of	ADP
easat-6589	247	14	social	social	ADJ
easat-6589	247	15	media	medium	NOUN
easat-6589	247	16	on	on	ADP
easat-6589	247	17	their	their	PRON
easat-6589	247	18	business	business	NOUN
easat-6589	247	19	performance	performance	NOUN
easat-6589	247	20	and	and	CCONJ
easat-6589	247	21	how	how	SCONJ
easat-6589	247	22	they	they	PRON
easat-6589	247	23	manage	manage	VERB
easat-6589	247	24	their	their	PRON
easat-6589	247	25	online	online	ADJ
easat-6589	247	26	reputation	reputation	NOUN
easat-6589	247	27	.	.	PUNCT
easat-6589	248	1	to	to	PART
easat-6589	248	2	achieve	achieve	VERB
easat-6589	248	3	this	this	DET
easat-6589	248	4	objective	objective	NOUN
easat-6589	248	5	,	,	PUNCT
easat-6589	248	6	semistructured	semistructure	VERB
easat-6589	248	7	interviews	interview	NOUN
easat-6589	248	8	were	be	AUX
easat-6589	248	9	conducted	conduct	VERB
easat-6589	248	10	as	as	ADP
easat-6589	248	11	the	the	DET
easat-6589	248	12	data	data	NOUN
easat-6589	248	13	collection	collection	NOUN
easat-6589	248	14	method	method	NOUN
easat-6589	248	15	.	.	PUNCT
easat-6589	249	1	saunders	saunder	NOUN
easat-6589	249	2	,	,	PUNCT
easat-6589	249	3	et	et	PROPN
easat-6589	249	4	al	al	PROPN
easat-6589	249	5	.	.	PUNCT
easat-6589	250	1	[	[	X
easat-6589	250	2	36	36	NUM
easat-6589	250	3	]	]	PUNCT
easat-6589	250	4	argued	argue	VERB
easat-6589	250	5	that	that	SCONJ
easat-6589	250	6	employing	employ	VERB
easat-6589	250	7	a	a	DET
easat-6589	250	8	semi	semi	ADJ
easat-6589	250	9	-	-	ADJ
easat-6589	250	10	structured	structured	ADJ
easat-6589	250	11	interview	interview	NOUN
easat-6589	250	12	approach	approach	NOUN
easat-6589	250	13	provides	provide	VERB
easat-6589	250	14	a	a	DET
easat-6589	250	15	reliable	reliable	ADJ
easat-6589	250	16	means	mean	NOUN
easat-6589	250	17	of	of	ADP
easat-6589	250	18	gathering	gather	VERB
easat-6589	250	19	data	datum	NOUN
easat-6589	250	20	when	when	SCONJ
easat-6589	250	21	examining	examine	VERB
easat-6589	250	22	business	business	NOUN
easat-6589	250	23	owners	owner	NOUN
easat-6589	250	24	'	'	PART
easat-6589	250	25	views	view	NOUN
easat-6589	250	26	on	on	ADP
easat-6589	250	27	a	a	DET
easat-6589	250	28	particular	particular	ADJ
easat-6589	250	29	issue	issue	NOUN
easat-6589	250	30	.	.	PUNCT
easat-6589	251	1	this	this	DET
easat-6589	251	2	methodology	methodology	NOUN
easat-6589	251	3	allowed	allow	VERB
easat-6589	251	4	for	for	ADP
easat-6589	251	5	flexibility	flexibility	NOUN
easat-6589	251	6	in	in	ADP
easat-6589	251	7	questioning	question	VERB
easat-6589	251	8	and	and	CCONJ
easat-6589	251	9	facilitated	facilitated	ADJ
easat-6589	251	10	follow	follow	NOUN
easat-6589	251	11	-	-	PUNCT
easat-6589	251	12	up	up	ADP
easat-6589	251	13	inquiries	inquiry	NOUN
easat-6589	251	14	to	to	PART
easat-6589	251	15	gain	gain	VERB
easat-6589	251	16	a	a	DET
easat-6589	251	17	deeper	deep	ADJ
easat-6589	251	18	understanding	understanding	NOUN
easat-6589	251	19	of	of	ADP
easat-6589	251	20	their	their	PRON
easat-6589	251	21	perspectives	perspective	NOUN
easat-6589	251	22	.	.	PUNCT
easat-6589	252	1	additionally	additionally	ADV
easat-6589	252	2	,	,	PUNCT
easat-6589	252	3	it	it	PRON
easat-6589	252	4	enabled	enable	VERB
easat-6589	252	5	the	the	DET
easat-6589	252	6	interviewer	interviewer	NOUN
easat-6589	252	7	to	to	PART
easat-6589	252	8	obtain	obtain	VERB
easat-6589	252	9	feedback	feedback	NOUN
easat-6589	252	10	from	from	ADP
easat-6589	252	11	business	business	NOUN
easat-6589	252	12	owners	owner	NOUN
easat-6589	252	13	through	through	ADP
easat-6589	252	14	open	open	ADV
easat-6589	252	15	-	-	PUNCT
easat-6589	252	16	ended	end	VERB
easat-6589	252	17	questions	question	NOUN
easat-6589	252	18	about	about	ADP
easat-6589	252	19	their	their	PRON
easat-6589	252	20	strategies	strategy	NOUN
easat-6589	252	21	,	,	PUNCT
easat-6589	252	22	thoughts	thought	NOUN
easat-6589	252	23	,	,	PUNCT
easat-6589	252	24	and	and	CCONJ
easat-6589	252	25	beliefs	belief	NOUN
easat-6589	252	26	.	.	PUNCT
easat-6589	253	1	3.3	3.3	NUM
easat-6589	253	2	.	.	PUNCT
easat-6589	254	1	sampling	sample	VERB
easat-6589	254	2	and	and	CCONJ
easat-6589	254	3	population	population	NOUN
easat-6589	254	4	the	the	DET
easat-6589	254	5	researchers	researcher	NOUN
easat-6589	254	6	employed	employ	VERB
easat-6589	254	7	a	a	DET
easat-6589	254	8	criteria	criterion	NOUN
easat-6589	254	9	-	-	PUNCT
easat-6589	254	10	based	base	VERB
easat-6589	254	11	strategy	strategy	NOUN
easat-6589	254	12	to	to	PART
easat-6589	254	13	establish	establish	VERB
easat-6589	254	14	specific	specific	ADJ
easat-6589	254	15	criteria	criterion	NOUN
easat-6589	254	16	for	for	ADP
easat-6589	254	17	participant	participant	ADJ
easat-6589	254	18	selection	selection	NOUN
easat-6589	254	19	,	,	PUNCT
easat-6589	254	20	ensuring	ensure	VERB
easat-6589	254	21	that	that	SCONJ
easat-6589	254	22	the	the	DET
easat-6589	254	23	information	information	NOUN
easat-6589	254	24	provided	provide	VERB
easat-6589	254	25	would	would	AUX
easat-6589	254	26	effectively	effectively	ADV
easat-6589	254	27	address	address	VERB
easat-6589	254	28	the	the	DET
easat-6589	254	29	research	research	NOUN
easat-6589	254	30	question	question	NOUN
easat-6589	254	31	.	.	PUNCT
easat-6589	255	1	the	the	DET
easat-6589	255	2	selection	selection	NOUN
easat-6589	255	3	of	of	ADP
easat-6589	255	4	participants	participant	NOUN
easat-6589	255	5	was	be	AUX
easat-6589	255	6	guided	guide	VERB
easat-6589	255	7	by	by	ADP
easat-6589	255	8	three	three	NUM
easat-6589	255	9	specific	specific	ADJ
easat-6589	255	10	criteria	criterion	NOUN
easat-6589	255	11	:	:	PUNCT
easat-6589	255	12	1	1	X
easat-6589	255	13	.	.	PUNCT
easat-6589	255	14	social	social	ADJ
easat-6589	255	15	media	medium	NOUN
easat-6589	255	16	platforms	platform	NOUN
easat-6589	255	17	:	:	PUNCT
easat-6589	255	18	the	the	DET
easat-6589	255	19	company	company	NOUN
easat-6589	255	20	must	must	AUX
easat-6589	255	21	use	use	VERB
easat-6589	255	22	at	at	ADV
easat-6589	255	23	least	least	ADV
easat-6589	255	24	three	three	NUM
easat-6589	255	25	different	different	ADJ
easat-6589	255	26	social	social	ADJ
easat-6589	255	27	media	medium	NOUN
easat-6589	255	28	platforms	platform	NOUN
easat-6589	255	29	.	.	PUNCT
easat-6589	256	1	2495	2495	NUM
easat-6589	256	2	edelweiss	edelweiss	PROPN
easat-6589	256	3	applied	apply	VERB
easat-6589	256	4	science	science	NOUN
easat-6589	256	5	and	and	CCONJ
easat-6589	256	6	technology	technology	NOUN
easat-6589	256	7	issn	issn	PROPN
easat-6589	256	8	:	:	PUNCT
easat-6589	256	9	2576	2576	NUM
easat-6589	256	10	-	-	SYM
easat-6589	256	11	8484	8484	NUM
easat-6589	256	12	vol	vol	NOUN
easat-6589	256	13	.	.	PROPN
easat-6589	257	1	9	9	NUM
easat-6589	257	2	,	,	PUNCT
easat-6589	257	3	no	no	INTJ
easat-6589	257	4	.	.	NOUN
easat-6589	257	5	4	4	NUM
easat-6589	257	6	:	:	PUNCT
easat-6589	257	7	2487	2487	NUM
easat-6589	257	8	-	-	SYM
easat-6589	257	9	2501	2501	NUM
easat-6589	257	10	,	,	PUNCT
easat-6589	257	11	2025	2025	NUM
easat-6589	257	12	doi	doi	NOUN
easat-6589	257	13	:	:	PUNCT
easat-6589	257	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	257	15	©	©	PROPN
easat-6589	257	16	2025	2025	NUM
easat-6589	257	17	by	by	ADP
easat-6589	257	18	the	the	DET
easat-6589	257	19	author	author	NOUN
easat-6589	257	20	;	;	PUNCT
easat-6589	257	21	licensee	licensee	PROPN
easat-6589	257	22	learning	learning	NOUN
easat-6589	257	23	gate	gate	NOUN
easat-6589	257	24	2	2	NUM
easat-6589	257	25	.	.	PUNCT
easat-6589	257	26	company	company	NOUN
easat-6589	257	27	size	size	NOUN
easat-6589	257	28	:	:	PUNCT
easat-6589	257	29	the	the	DET
easat-6589	257	30	company	company	NOUN
easat-6589	257	31	must	must	AUX
easat-6589	257	32	be	be	AUX
easat-6589	257	33	categorized	categorize	VERB
easat-6589	257	34	as	as	ADP
easat-6589	257	35	an	an	DET
easat-6589	257	36	sme	sme	NOUN
easat-6589	257	37	(	(	PUNCT
easat-6589	257	38	small	small	ADJ
easat-6589	257	39	and	and	CCONJ
easat-6589	257	40	medium	medium	ADJ
easat-6589	257	41	-	-	PUNCT
easat-6589	257	42	sized	sized	ADJ
easat-6589	257	43	enterprise	enterprise	NOUN
easat-6589	257	44	)	)	PUNCT
easat-6589	257	45	.	.	PUNCT
easat-6589	258	1	3	3	X
easat-6589	258	2	.	.	X
easat-6589	258	3	the	the	DET
easat-6589	258	4	owner	owner	NOUN
easat-6589	258	5	/	/	SYM
easat-6589	258	6	company	company	NOUN
easat-6589	258	7	representative	representative	NOUN
easat-6589	258	8	:	:	PUNCT
easat-6589	258	9	the	the	DET
easat-6589	258	10	participant	participant	NOUN
easat-6589	258	11	must	must	AUX
easat-6589	258	12	hold	hold	VERB
easat-6589	258	13	a	a	DET
easat-6589	258	14	strategic	strategic	ADJ
easat-6589	258	15	-	-	PUNCT
easat-6589	258	16	level	level	NOUN
easat-6589	258	17	position	position	NOUN
easat-6589	258	18	or	or	CCONJ
easat-6589	258	19	a	a	DET
easat-6589	258	20	management	management	NOUN
easat-6589	258	21	role	role	NOUN
easat-6589	258	22	in	in	ADP
easat-6589	258	23	online	online	ADJ
easat-6589	258	24	reputation	reputation	NOUN
easat-6589	258	25	management	management	NOUN
easat-6589	258	26	.	.	PUNCT
easat-6589	259	1	six	six	NUM
easat-6589	259	2	respondents	respondent	NOUN
easat-6589	259	3	would	would	AUX
easat-6589	259	4	represent	represent	VERB
easat-6589	259	5	an	an	DET
easat-6589	259	6	appropriate	appropriate	ADJ
easat-6589	259	7	sample	sample	NOUN
easat-6589	259	8	size	size	NOUN
easat-6589	259	9	for	for	ADP
easat-6589	259	10	this	this	DET
easat-6589	259	11	study	study	NOUN
easat-6589	259	12	.	.	PUNCT
easat-6589	260	1	the	the	DET
easat-6589	260	2	rationale	rationale	NOUN
easat-6589	260	3	for	for	ADP
easat-6589	260	4	selecting	select	VERB
easat-6589	260	5	six	six	NUM
easat-6589	260	6	participants	participant	NOUN
easat-6589	260	7	was	be	AUX
easat-6589	260	8	to	to	PART
easat-6589	260	9	provide	provide	VERB
easat-6589	260	10	sufficient	sufficient	ADJ
easat-6589	260	11	depth	depth	NOUN
easat-6589	260	12	of	of	ADP
easat-6589	260	13	insight	insight	NOUN
easat-6589	260	14	into	into	ADP
easat-6589	260	15	the	the	DET
easat-6589	260	16	interviewees	interviewee	NOUN
easat-6589	260	17	’	’	PART
easat-6589	260	18	opinions	opinion	NOUN
easat-6589	260	19	.	.	PUNCT
easat-6589	261	1	furthermore	furthermore	ADV
easat-6589	261	2	,	,	PUNCT
easat-6589	261	3	given	give	VERB
easat-6589	261	4	that	that	SCONJ
easat-6589	261	5	data	data	NOUN
easat-6589	261	6	saturation	saturation	NOUN
easat-6589	261	7	was	be	AUX
easat-6589	261	8	achieved	achieve	VERB
easat-6589	261	9	in	in	ADP
easat-6589	261	10	this	this	DET
easat-6589	261	11	research	research	NOUN
easat-6589	261	12	,	,	PUNCT
easat-6589	261	13	there	there	PRON
easat-6589	261	14	was	be	VERB
easat-6589	261	15	no	no	DET
easat-6589	261	16	need	need	NOUN
easat-6589	261	17	to	to	PART
easat-6589	261	18	collect	collect	VERB
easat-6589	261	19	further	further	ADJ
easat-6589	261	20	data	datum	NOUN
easat-6589	261	21	[	[	X
easat-6589	261	22	37	37	NUM
easat-6589	261	23	]	]	PUNCT
easat-6589	261	24	.	.	PUNCT
easat-6589	262	1	each	each	DET
easat-6589	262	2	response	response	NOUN
easat-6589	262	3	was	be	AUX
easat-6589	262	4	given	give	VERB
easat-6589	262	5	a	a	DET
easat-6589	262	6	unique	unique	ADJ
easat-6589	262	7	code	code	NOUN
easat-6589	262	8	,	,	PUNCT
easat-6589	262	9	p1	p1	NOUN
easat-6589	262	10	through	through	ADP
easat-6589	262	11	p6	p6	PROPN
easat-6589	262	12	,	,	PUNCT
easat-6589	262	13	in	in	ADP
easat-6589	262	14	order	order	NOUN
easat-6589	262	15	to	to	PART
easat-6589	262	16	respect	respect	VERB
easat-6589	262	17	ethical	ethical	ADJ
easat-6589	262	18	considerations	consideration	NOUN
easat-6589	262	19	.	.	PUNCT
easat-6589	263	1	3.4	3.4	NUM
easat-6589	263	2	.	.	PUNCT
easat-6589	263	3	interview	interview	NOUN
easat-6589	263	4	procedure	procedure	NOUN
easat-6589	263	5	the	the	DET
easat-6589	263	6	interview	interview	NOUN
easat-6589	263	7	questions	question	NOUN
easat-6589	263	8	were	be	AUX
easat-6589	263	9	developed	develop	VERB
easat-6589	263	10	based	base	VERB
easat-6589	263	11	on	on	ADP
easat-6589	263	12	earlier	early	ADJ
easat-6589	263	13	research	research	NOUN
easat-6589	263	14	studies	study	NOUN
easat-6589	263	15	.	.	PUNCT
easat-6589	264	1	two	two	NUM
easat-6589	264	2	pilot	pilot	NOUN
easat-6589	264	3	studies	study	NOUN
easat-6589	264	4	were	be	AUX
easat-6589	264	5	carried	carry	VERB
easat-6589	264	6	out	out	ADP
easat-6589	264	7	before	before	SCONJ
easat-6589	264	8	the	the	DET
easat-6589	264	9	primary	primary	ADJ
easat-6589	264	10	interview	interview	NOUN
easat-6589	264	11	data	datum	NOUN
easat-6589	264	12	was	be	AUX
easat-6589	264	13	gathered	gather	VERB
easat-6589	264	14	.	.	PUNCT
easat-6589	265	1	the	the	DET
easat-6589	265	2	purpose	purpose	NOUN
easat-6589	265	3	of	of	ADP
easat-6589	265	4	this	this	DET
easat-6589	265	5	process	process	NOUN
easat-6589	265	6	was	be	AUX
easat-6589	265	7	to	to	PART
easat-6589	265	8	guarantee	guarantee	VERB
easat-6589	265	9	the	the	DET
easat-6589	265	10	validity	validity	NOUN
easat-6589	265	11	and	and	CCONJ
easat-6589	265	12	dependability	dependability	NOUN
easat-6589	265	13	of	of	ADP
easat-6589	265	14	the	the	DET
easat-6589	265	15	interview	interview	NOUN
easat-6589	265	16	questions	question	NOUN
easat-6589	265	17	.	.	PUNCT
easat-6589	266	1	some	some	DET
easat-6589	266	2	questions	question	NOUN
easat-6589	266	3	were	be	AUX
easat-6589	266	4	changed	change	VERB
easat-6589	266	5	as	as	ADP
easat-6589	266	6	a	a	DET
easat-6589	266	7	result	result	NOUN
easat-6589	266	8	of	of	ADP
easat-6589	266	9	the	the	DET
easat-6589	266	10	feedback	feedback	NOUN
easat-6589	266	11	,	,	PUNCT
easat-6589	266	12	with	with	SCONJ
easat-6589	266	13	some	some	PRON
easat-6589	266	14	of	of	ADP
easat-6589	266	15	the	the	DET
easat-6589	266	16	inquiry	inquiry	NOUN
easat-6589	266	17	being	be	AUX
easat-6589	266	18	rephrased	rephrase	VERB
easat-6589	266	19	.	.	PUNCT
easat-6589	267	1	the	the	DET
easat-6589	267	2	interviews	interview	NOUN
easat-6589	267	3	were	be	AUX
easat-6589	267	4	conducted	conduct	VERB
easat-6589	267	5	online	online	ADV
easat-6589	267	6	through	through	ADP
easat-6589	267	7	microsoft	microsoft	PROPN
easat-6589	267	8	teams	teams	PROPN
easat-6589	267	9	application	application	NOUN
easat-6589	267	10	according	accord	VERB
easat-6589	267	11	to	to	ADP
easat-6589	267	12	the	the	DET
easat-6589	267	13	participants	participant	NOUN
easat-6589	267	14	'	'	PART
easat-6589	267	15	requests	request	NOUN
easat-6589	267	16	and	and	CCONJ
easat-6589	267	17	also	also	ADV
easat-6589	267	18	to	to	PART
easat-6589	267	19	facilitate	facilitate	VERB
easat-6589	267	20	the	the	DET
easat-6589	267	21	process	process	NOUN
easat-6589	267	22	of	of	ADP
easat-6589	267	23	recording	record	VERB
easat-6589	267	24	the	the	DET
easat-6589	267	25	interviews	interview	NOUN
easat-6589	267	26	and	and	CCONJ
easat-6589	267	27	saving	save	VERB
easat-6589	267	28	the	the	DET
easat-6589	267	29	transcripts	transcript	NOUN
easat-6589	267	30	to	to	PART
easat-6589	267	31	be	be	AUX
easat-6589	267	32	used	use	VERB
easat-6589	267	33	in	in	ADP
easat-6589	267	34	the	the	DET
easat-6589	267	35	analysis	analysis	NOUN
easat-6589	267	36	with	with	ADP
easat-6589	267	37	ease	ease	NOUN
easat-6589	267	38	.	.	PUNCT
easat-6589	268	1	in	in	ADP
easat-6589	268	2	the	the	DET
easat-6589	268	3	first	first	ADJ
easat-6589	268	4	session	session	NOUN
easat-6589	268	5	of	of	ADP
easat-6589	268	6	interviews	interview	NOUN
easat-6589	268	7	,	,	PUNCT
easat-6589	268	8	the	the	DET
easat-6589	268	9	researcher	researcher	NOUN
easat-6589	268	10	gave	give	VERB
easat-6589	268	11	the	the	DET
easat-6589	268	12	participants	participant	NOUN
easat-6589	268	13	a	a	DET
easat-6589	268	14	thorough	thorough	ADJ
easat-6589	268	15	rundown	rundown	NOUN
easat-6589	268	16	of	of	ADP
easat-6589	268	17	the	the	DET
easat-6589	268	18	study	study	NOUN
easat-6589	268	19	's	's	PART
easat-6589	268	20	goals	goal	NOUN
easat-6589	268	21	and	and	CCONJ
easat-6589	268	22	explained	explain	VERB
easat-6589	268	23	why	why	SCONJ
easat-6589	268	24	they	they	PRON
easat-6589	268	25	were	be	AUX
easat-6589	268	26	important	important	ADJ
easat-6589	268	27	to	to	ADP
easat-6589	268	28	the	the	DET
easat-6589	268	29	research	research	NOUN
easat-6589	268	30	.	.	PUNCT
easat-6589	269	1	for	for	ADP
easat-6589	269	2	ethical	ethical	ADJ
easat-6589	269	3	consideration	consideration	NOUN
easat-6589	269	4	,	,	PUNCT
easat-6589	269	5	each	each	DET
easat-6589	269	6	participant	participant	NOUN
easat-6589	269	7	received	receive	VERB
easat-6589	269	8	an	an	DET
easat-6589	269	9	information	information	NOUN
easat-6589	269	10	sheet	sheet	NOUN
easat-6589	269	11	to	to	PART
easat-6589	269	12	read	read	VERB
easat-6589	269	13	and	and	CCONJ
easat-6589	269	14	then	then	ADV
easat-6589	269	15	signed	sign	VERB
easat-6589	269	16	a	a	DET
easat-6589	269	17	consent	consent	NOUN
easat-6589	269	18	form	form	NOUN
easat-6589	269	19	.	.	PUNCT
easat-6589	270	1	general	general	ADJ
easat-6589	270	2	demographics	demographic	NOUN
easat-6589	270	3	questions	question	NOUN
easat-6589	270	4	were	be	AUX
easat-6589	270	5	collected	collect	VERB
easat-6589	270	6	such	such	ADJ
easat-6589	270	7	as	as	ADP
easat-6589	270	8	company	company	NOUN
easat-6589	270	9	sector	sector	NOUN
easat-6589	270	10	,	,	PUNCT
easat-6589	270	11	participants	participant	NOUN
easat-6589	270	12	'	'	PART
easat-6589	270	13	corporate	corporate	ADJ
easat-6589	270	14	position	position	NOUN
easat-6589	270	15	,	,	PUNCT
easat-6589	270	16	number	number	NOUN
easat-6589	270	17	of	of	ADP
easat-6589	270	18	platforms	platform	NOUN
easat-6589	270	19	in	in	ADP
easat-6589	270	20	their	their	PRON
easat-6589	270	21	companies	company	NOUN
easat-6589	270	22	,	,	PUNCT
easat-6589	270	23	and	and	CCONJ
easat-6589	270	24	experience	experience	NOUN
easat-6589	270	25	in	in	ADP
easat-6589	270	26	social	social	ADJ
easat-6589	270	27	media	medium	NOUN
easat-6589	270	28	management	management	NOUN
easat-6589	270	29	.	.	PUNCT
easat-6589	271	1	the	the	DET
easat-6589	271	2	characteristics	characteristic	NOUN
easat-6589	271	3	of	of	ADP
easat-6589	271	4	the	the	DET
easat-6589	271	5	interview	interview	NOUN
easat-6589	271	6	sample	sample	NOUN
easat-6589	271	7	are	be	AUX
easat-6589	271	8	shown	show	VERB
easat-6589	271	9	in	in	ADP
easat-6589	271	10	table	table	NOUN
easat-6589	271	11	1	1	NUM
easat-6589	271	12	.	.	PUNCT
easat-6589	271	13	table	table	NOUN
easat-6589	271	14	1	1	NUM
easat-6589	271	15	.	.	PUNCT
easat-6589	272	1	characteristics	characteristic	NOUN
easat-6589	272	2	of	of	ADP
easat-6589	272	3	the	the	DET
easat-6589	272	4	interview	interview	NOUN
easat-6589	272	5	sample	sample	NOUN
easat-6589	272	6	.	.	PUNCT
easat-6589	273	1	interviewee	interviewee	PROPN
easat-6589	273	2	gender	gender	NOUN
easat-6589	273	3	managerial	managerial	ADJ
easat-6589	273	4	level	level	NOUN
easat-6589	273	5	experience	experience	NOUN
easat-6589	273	6	social	social	ADJ
easat-6589	273	7	media	medium	NOUN
easat-6589	273	8	industry	industry	NOUN
easat-6589	273	9	p1	p1	NOUN
easat-6589	273	10	female	female	ADJ
easat-6589	273	11	senior	senior	ADJ
easat-6589	273	12	social	social	ADJ
easat-6589	273	13	media	medium	NOUN
easat-6589	273	14	supervisor	supervisor	NOUN
easat-6589	273	15	2	2	NUM
easat-6589	273	16	tiktokinstagram	tiktokinstagram	NOUN
easat-6589	273	17	-	-	PUNCT
easat-6589	273	18	x	x	NOUN
easat-6589	273	19	fashion	fashion	NOUN
easat-6589	273	20	products	product	NOUN
easat-6589	273	21	p2	p2	VERB
easat-6589	273	22	female	female	ADJ
easat-6589	273	23	social	social	ADJ
easat-6589	273	24	media	medium	NOUN
easat-6589	273	25	management	management	NOUN
easat-6589	273	26	specialist	specialist	NOUN
easat-6589	273	27	3	3	NUM
easat-6589	273	28	x	x	NOUN
easat-6589	273	29	-	-	NOUN
easat-6589	273	30	instagramsnapchat	instagramsnapchat	DET
easat-6589	273	31	e	e	ADJ
easat-6589	273	32	-	-	ADJ
easat-6589	273	33	commerce	commerce	ADJ
easat-6589	273	34	p3	p3	PROPN
easat-6589	273	35	female	female	ADJ
easat-6589	273	36	social	social	ADJ
easat-6589	273	37	media	medium	NOUN
easat-6589	273	38	manager	manager	NOUN
easat-6589	273	39	3	3	NUM
easat-6589	273	40	instagramwhatsappsnapchat	instagramwhatsappsnapchat	PROPN
easat-6589	273	41	cosmetics	cosmetic	NOUN
easat-6589	273	42	p4	p4	ADJ
easat-6589	273	43	male	male	ADJ
easat-6589	273	44	social	social	ADJ
easat-6589	273	45	media	medium	NOUN
easat-6589	273	46	manager	manager	NOUN
easat-6589	273	47	2	2	NUM
easat-6589	273	48	tiktokinstagram	tiktokinstagram	PROPN
easat-6589	273	49	-	-	PUNCT
easat-6589	273	50	x	x	NOUN
easat-6589	273	51	restaurant	restaurant	NOUN
easat-6589	273	52	p5	p5	ADJ
easat-6589	273	53	male	male	ADJ
easat-6589	273	54	social	social	ADJ
easat-6589	273	55	media	medium	NOUN
easat-6589	273	56	manager	manager	NOUN
easat-6589	273	57	4	4	NUM
easat-6589	273	58	tiktokinstagram	tiktokinstagram	PROPN
easat-6589	273	59	-	-	PUNCT
easat-6589	273	60	x	x	NOUN
easat-6589	273	61	coffee	coffee	NOUN
easat-6589	273	62	p6	p6	NOUN
easat-6589	273	63	male	male	NOUN
easat-6589	273	64	2	2	NUM
easat-6589	273	65	x	x	NOUN
easat-6589	273	66	-	-	NOUN
easat-6589	273	67	whatsappinstagram	whatsappinstagram	NOUN
easat-6589	273	68	transportation	transportation	NOUN
easat-6589	273	69	the	the	DET
easat-6589	273	70	researcher	researcher	NOUN
easat-6589	273	71	then	then	ADV
easat-6589	273	72	went	go	VERB
easat-6589	273	73	on	on	ADP
easat-6589	273	74	to	to	PART
easat-6589	273	75	ask	ask	VERB
easat-6589	273	76	the	the	DET
easat-6589	273	77	main	main	ADJ
easat-6589	273	78	interview	interview	NOUN
easat-6589	273	79	questions	question	NOUN
easat-6589	273	80	.	.	PUNCT
easat-6589	274	1	for	for	ADP
easat-6589	274	2	ensuring	ensure	VERB
easat-6589	274	3	proper	proper	ADJ
easat-6589	274	4	documentation	documentation	NOUN
easat-6589	274	5	of	of	ADP
easat-6589	274	6	discussions	discussion	NOUN
easat-6589	274	7	and	and	CCONJ
easat-6589	274	8	interactions	interaction	NOUN
easat-6589	274	9	for	for	ADP
easat-6589	274	10	in	in	ADP
easat-6589	274	11	-	-	PUNCT
easat-6589	274	12	depth	depth	NOUN
easat-6589	274	13	analysis	analysis	NOUN
easat-6589	274	14	,	,	PUNCT
easat-6589	274	15	the	the	DET
easat-6589	274	16	research	research	NOUN
easat-6589	274	17	used	use	VERB
easat-6589	274	18	the	the	DET
easat-6589	274	19	stream	stream	NOUN
easat-6589	274	20	function	function	NOUN
easat-6589	274	21	inside	inside	ADP
easat-6589	274	22	the	the	DET
easat-6589	274	23	microsoft	microsoft	PROPN
easat-6589	274	24	teams	teams	PROPN
easat-6589	274	25	application	application	VERB
easat-6589	274	26	to	to	PART
easat-6589	274	27	extract	extract	VERB
easat-6589	274	28	the	the	DET
easat-6589	274	29	transcript	transcript	NOUN
easat-6589	274	30	and	and	CCONJ
easat-6589	274	31	capture	capture	VERB
easat-6589	274	32	the	the	DET
easat-6589	274	33	exact	exact	ADJ
easat-6589	274	34	words	word	NOUN
easat-6589	274	35	from	from	ADP
easat-6589	274	36	participants	participant	NOUN
easat-6589	274	37	during	during	ADP
easat-6589	274	38	virtual	virtual	ADJ
easat-6589	274	39	meetings	meeting	NOUN
easat-6589	274	40	.	.	PUNCT
easat-6589	275	1	3.5	3.5	NUM
easat-6589	275	2	.	.	PUNCT
easat-6589	275	3	data	datum	NOUN
easat-6589	275	4	transcription	transcription	NOUN
easat-6589	275	5	and	and	CCONJ
easat-6589	275	6	translation	translation	NOUN
easat-6589	275	7	arabic	arabic	NOUN
easat-6589	275	8	was	be	AUX
easat-6589	275	9	used	use	VERB
easat-6589	275	10	for	for	ADP
easat-6589	275	11	communication	communication	NOUN
easat-6589	275	12	during	during	ADP
easat-6589	275	13	the	the	DET
easat-6589	275	14	entire	entire	ADJ
easat-6589	275	15	interview	interview	NOUN
easat-6589	275	16	.	.	PUNCT
easat-6589	276	1	nonetheless	nonetheless	ADV
easat-6589	276	2	,	,	PUNCT
easat-6589	276	3	because	because	SCONJ
easat-6589	276	4	english	english	PROPN
easat-6589	276	5	is	be	AUX
easat-6589	276	6	their	their	PRON
easat-6589	276	7	second	second	ADJ
easat-6589	276	8	language	language	NOUN
easat-6589	276	9	,	,	PUNCT
easat-6589	276	10	the	the	DET
easat-6589	276	11	respondents	respondent	NOUN
easat-6589	276	12	were	be	AUX
easat-6589	276	13	asked	ask	VERB
easat-6589	276	14	questions	question	NOUN
easat-6589	276	15	in	in	ADP
easat-6589	276	16	that	that	DET
easat-6589	276	17	language	language	NOUN
easat-6589	276	18	.	.	PUNCT
easat-6589	277	1	the	the	DET
easat-6589	277	2	researcher	researcher	NOUN
easat-6589	277	3	ensured	ensure	VERB
easat-6589	277	4	that	that	SCONJ
easat-6589	277	5	the	the	DET
easat-6589	277	6	english	english	ADJ
easat-6589	277	7	translation	translation	NOUN
easat-6589	277	8	accurately	accurately	ADV
easat-6589	277	9	expressed	express	VERB
easat-6589	277	10	the	the	DET
easat-6589	277	11	semantic	semantic	ADJ
easat-6589	277	12	content	content	NOUN
easat-6589	277	13	of	of	ADP
easat-6589	277	14	the	the	DET
easat-6589	277	15	original	original	ADJ
easat-6589	277	16	arabic	arabic	ADJ
easat-6589	277	17	text	text	NOUN
easat-6589	277	18	by	by	ADP
easat-6589	277	19	using	use	VERB
easat-6589	277	20	available	available	ADJ
easat-6589	277	21	methods	method	NOUN
easat-6589	277	22	to	to	PART
easat-6589	277	23	transcribe	transcribe	VERB
easat-6589	277	24	the	the	DET
easat-6589	277	25	interview	interview	NOUN
easat-6589	277	26	notes	note	NOUN
easat-6589	277	27	and	and	CCONJ
easat-6589	277	28	recordings	recording	NOUN
easat-6589	277	29	into	into	ADP
easat-6589	277	30	arabic	arabic	ADJ
easat-6589	277	31	and	and	CCONJ
easat-6589	277	32	then	then	ADV
easat-6589	277	33	translate	translate	VERB
easat-6589	277	34	them	they	PRON
easat-6589	277	35	into	into	ADP
easat-6589	277	36	english	english	PROPN
easat-6589	277	37	.	.	PUNCT
easat-6589	278	1	as	as	ADP
easat-6589	278	2	a	a	DET
easat-6589	278	3	result	result	NOUN
easat-6589	278	4	,	,	PUNCT
easat-6589	278	5	the	the	DET
easat-6589	278	6	final	final	ADJ
easat-6589	278	7	transcript	transcript	NOUN
easat-6589	278	8	included	include	VERB
easat-6589	278	9	all	all	DET
easat-6589	278	10	relevant	relevant	ADJ
easat-6589	278	11	information	information	NOUN
easat-6589	278	12	on	on	ADP
easat-6589	278	13	the	the	DET
easat-6589	278	14	research	research	NOUN
easat-6589	278	15	question	question	NOUN
easat-6589	278	16	.	.	PUNCT
easat-6589	279	1	2496	2496	NUM
easat-6589	279	2	edelweiss	edelweiss	PROPN
easat-6589	279	3	applied	apply	VERB
easat-6589	279	4	science	science	NOUN
easat-6589	279	5	and	and	CCONJ
easat-6589	279	6	technology	technology	NOUN
easat-6589	279	7	issn	issn	PROPN
easat-6589	279	8	:	:	PUNCT
easat-6589	279	9	2576	2576	NUM
easat-6589	279	10	-	-	SYM
easat-6589	279	11	8484	8484	NUM
easat-6589	279	12	vol	vol	NOUN
easat-6589	279	13	.	.	PROPN
easat-6589	280	1	9	9	NUM
easat-6589	280	2	,	,	PUNCT
easat-6589	280	3	no	no	INTJ
easat-6589	280	4	.	.	NOUN
easat-6589	280	5	4	4	NUM
easat-6589	280	6	:	:	PUNCT
easat-6589	280	7	2487	2487	NUM
easat-6589	280	8	-	-	SYM
easat-6589	280	9	2501	2501	NUM
easat-6589	280	10	,	,	PUNCT
easat-6589	280	11	2025	2025	NUM
easat-6589	280	12	doi	doi	NOUN
easat-6589	280	13	:	:	PUNCT
easat-6589	280	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	280	15	©	©	PROPN
easat-6589	280	16	2025	2025	NUM
easat-6589	280	17	by	by	ADP
easat-6589	280	18	the	the	DET
easat-6589	280	19	author	author	NOUN
easat-6589	280	20	;	;	PUNCT
easat-6589	280	21	licensee	licensee	PROPN
easat-6589	280	22	learning	learning	NOUN
easat-6589	280	23	gate	gate	NOUN
easat-6589	280	24	3.6	3.6	NUM
easat-6589	280	25	.	.	PUNCT
easat-6589	281	1	data	datum	NOUN
easat-6589	281	2	analysis	analysis	NOUN
easat-6589	281	3	the	the	DET
easat-6589	281	4	interviews	interview	NOUN
easat-6589	281	5	were	be	AUX
easat-6589	281	6	recorded	record	VERB
easat-6589	281	7	and	and	CCONJ
easat-6589	281	8	transcribed	transcribe	VERB
easat-6589	281	9	,	,	PUNCT
easat-6589	281	10	then	then	ADV
easat-6589	281	11	translated	translate	VERB
easat-6589	281	12	.	.	PUNCT
easat-6589	282	1	thematic	thematic	ADJ
easat-6589	282	2	analysis	analysis	NOUN
easat-6589	282	3	was	be	AUX
easat-6589	282	4	conducted	conduct	VERB
easat-6589	282	5	,	,	PUNCT
easat-6589	282	6	and	and	CCONJ
easat-6589	282	7	coding	coding	NOUN
easat-6589	282	8	was	be	AUX
easat-6589	282	9	used	use	VERB
easat-6589	282	10	as	as	ADP
easat-6589	282	11	the	the	DET
easat-6589	282	12	basic	basic	ADJ
easat-6589	282	13	analytic	analytic	ADJ
easat-6589	282	14	strategy	strategy	NOUN
easat-6589	282	15	,	,	PUNCT
easat-6589	282	16	following	follow	VERB
easat-6589	282	17	braun	braun	NOUN
easat-6589	282	18	and	and	CCONJ
easat-6589	282	19	clarke	clarke	PROPN
easat-6589	282	20	[	[	X
easat-6589	282	21	38	38	NUM
easat-6589	282	22	]	]	PUNCT
easat-6589	282	23	guidelines	guideline	NOUN
easat-6589	282	24	.	.	PUNCT
easat-6589	283	1	their	their	PRON
easat-6589	283	2	method	method	NOUN
easat-6589	283	3	involves	involve	VERB
easat-6589	283	4	different	different	ADJ
easat-6589	283	5	phases	phase	NOUN
easat-6589	283	6	:	:	PUNCT
easat-6589	283	7	1transferring	1transferring	NUM
easat-6589	283	8	the	the	DET
easat-6589	283	9	row	row	NOUN
easat-6589	283	10	data	datum	NOUN
easat-6589	283	11	to	to	ADP
easat-6589	283	12	text	text	NOUN
easat-6589	283	13	.	.	PUNCT
easat-6589	284	1	the	the	DET
easat-6589	284	2	researcher	researcher	NOUN
easat-6589	284	3	converted	convert	VERB
easat-6589	284	4	the	the	DET
easat-6589	284	5	audios	audio	NOUN
easat-6589	284	6	transcript	transcript	NOUN
easat-6589	284	7	to	to	ADP
easat-6589	284	8	text	text	NOUN
easat-6589	284	9	transcript	transcript	NOUN
easat-6589	284	10	.	.	PUNCT
easat-6589	285	1	thus	thus	ADV
easat-6589	285	2	,	,	PUNCT
easat-6589	285	3	it	it	PRON
easat-6589	285	4	is	be	AUX
easat-6589	285	5	easy	easy	ADJ
easat-6589	285	6	to	to	PART
easat-6589	285	7	do	do	VERB
easat-6589	285	8	analysis	analysis	NOUN
easat-6589	285	9	and	and	CCONJ
easat-6589	285	10	follow	follow	VERB
easat-6589	285	11	the	the	DET
easat-6589	285	12	data	datum	NOUN
easat-6589	285	13	.	.	PUNCT
easat-6589	286	1	2categorizing	2categorize	VERB
easat-6589	286	2	the	the	DET
easat-6589	286	3	concepts	concept	NOUN
easat-6589	286	4	into	into	ADP
easat-6589	286	5	groups	group	NOUN
easat-6589	286	6	.	.	PUNCT
easat-6589	287	1	the	the	DET
easat-6589	287	2	relevant	relevant	ADJ
easat-6589	287	3	comments	comment	NOUN
easat-6589	287	4	from	from	ADP
easat-6589	287	5	the	the	DET
easat-6589	287	6	text	text	NOUN
easat-6589	287	7	were	be	AUX
easat-6589	287	8	grouped	group	VERB
easat-6589	287	9	.	.	PUNCT
easat-6589	288	1	3adding	3adding	NUM
easat-6589	288	2	themes	theme	NOUN
easat-6589	288	3	to	to	ADP
easat-6589	288	4	each	each	DET
easat-6589	288	5	group	group	NOUN
easat-6589	288	6	.	.	PUNCT
easat-6589	289	1	based	base	VERB
easat-6589	289	2	on	on	ADP
easat-6589	289	3	the	the	DET
easat-6589	289	4	purpose	purpose	NOUN
easat-6589	289	5	of	of	ADP
easat-6589	289	6	each	each	DET
easat-6589	289	7	group	group	NOUN
easat-6589	289	8	,	,	PUNCT
easat-6589	289	9	specific	specific	ADJ
easat-6589	289	10	subthemes	subtheme	NOUN
easat-6589	289	11	were	be	AUX
easat-6589	289	12	given	give	VERB
easat-6589	289	13	.	.	PUNCT
easat-6589	290	1	4based	4based	NUM
easat-6589	290	2	on	on	ADP
easat-6589	290	3	the	the	DET
easat-6589	290	4	research	research	NOUN
easat-6589	290	5	objectives	objective	NOUN
easat-6589	290	6	,	,	PUNCT
easat-6589	290	7	naming	name	VERB
easat-6589	290	8	the	the	DET
easat-6589	290	9	subthemes	subtheme	NOUN
easat-6589	290	10	.	.	PUNCT
easat-6589	291	1	the	the	DET
easat-6589	291	2	correlated	correlate	VERB
easat-6589	291	3	subthemes	subtheme	NOUN
easat-6589	291	4	were	be	AUX
easat-6589	291	5	grouped	group	VERB
easat-6589	291	6	under	under	ADP
easat-6589	291	7	associated	associated	ADJ
easat-6589	291	8	themes	theme	NOUN
easat-6589	291	9	.	.	PUNCT
easat-6589	292	1	5writing	5writing	NUM
easat-6589	292	2	report	report	NOUN
easat-6589	292	3	based	base	VERB
easat-6589	292	4	on	on	ADP
easat-6589	292	5	the	the	DET
easat-6589	292	6	above	above	ADJ
easat-6589	292	7	steps	step	NOUN
easat-6589	292	8	.	.	PUNCT
easat-6589	293	1	final	final	ADJ
easat-6589	293	2	analysis	analysis	NOUN
easat-6589	293	3	report	report	NOUN
easat-6589	293	4	was	be	AUX
easat-6589	293	5	produced	produce	VERB
easat-6589	293	6	.	.	PUNCT
easat-6589	294	1	4	4	X
easat-6589	294	2	.	.	NUM
easat-6589	294	3	findings	finding	NOUN
easat-6589	294	4	and	and	CCONJ
easat-6589	294	5	discussion	discussion	NOUN
easat-6589	294	6	the	the	DET
easat-6589	294	7	aim	aim	NOUN
easat-6589	294	8	of	of	ADP
easat-6589	294	9	this	this	DET
easat-6589	294	10	study	study	NOUN
easat-6589	294	11	is	be	AUX
easat-6589	294	12	to	to	PART
easat-6589	294	13	explore	explore	VERB
easat-6589	294	14	the	the	DET
easat-6589	294	15	impact	impact	NOUN
easat-6589	294	16	of	of	ADP
easat-6589	294	17	social	social	ADJ
easat-6589	294	18	media	medium	NOUN
easat-6589	294	19	platforms	platform	NOUN
easat-6589	294	20	on	on	ADP
easat-6589	294	21	the	the	DET
easat-6589	294	22	online	online	ADJ
easat-6589	294	23	reputation	reputation	NOUN
easat-6589	294	24	of	of	ADP
easat-6589	294	25	smes	sme	NOUN
easat-6589	294	26	within	within	ADP
easat-6589	294	27	the	the	DET
easat-6589	294	28	saudi	saudi	ADJ
easat-6589	294	29	arabian	arabian	ADJ
easat-6589	294	30	context	context	NOUN
easat-6589	294	31	,	,	PUNCT
easat-6589	294	32	alongside	alongside	ADP
easat-6589	294	33	identifying	identify	VERB
easat-6589	294	34	the	the	DET
easat-6589	294	35	strategies	strategy	NOUN
easat-6589	294	36	employed	employ	VERB
easat-6589	294	37	by	by	ADP
easat-6589	294	38	businesses	business	NOUN
easat-6589	294	39	to	to	PART
easat-6589	294	40	effectively	effectively	ADV
easat-6589	294	41	manage	manage	VERB
easat-6589	294	42	their	their	PRON
easat-6589	294	43	online	online	ADJ
easat-6589	294	44	reputation	reputation	NOUN
easat-6589	294	45	across	across	ADP
easat-6589	294	46	various	various	ADJ
easat-6589	294	47	social	social	ADJ
easat-6589	294	48	media	medium	NOUN
easat-6589	294	49	platforms	platform	NOUN
easat-6589	294	50	.	.	PUNCT
easat-6589	295	1	this	this	DET
easat-6589	295	2	section	section	NOUN
easat-6589	295	3	represents	represent	VERB
easat-6589	295	4	the	the	DET
easat-6589	295	5	findings	finding	NOUN
easat-6589	295	6	based	base	VERB
easat-6589	295	7	on	on	ADP
easat-6589	295	8	the	the	DET
easat-6589	295	9	interviewees	interviewee	NOUN
easat-6589	295	10	’	'	PUNCT
easat-6589	295	11	answers	answer	NOUN
easat-6589	295	12	.	.	PUNCT
easat-6589	296	1	two	two	NUM
easat-6589	296	2	themes	theme	NOUN
easat-6589	296	3	were	be	AUX
easat-6589	296	4	found	find	VERB
easat-6589	296	5	from	from	ADP
easat-6589	296	6	the	the	DET
easat-6589	296	7	participants	participant	NOUN
easat-6589	296	8	data	datum	NOUN
easat-6589	296	9	.	.	PUNCT
easat-6589	297	1	the	the	DET
easat-6589	297	2	first	first	ADJ
easat-6589	297	3	theme	theme	NOUN
easat-6589	297	4	states	state	NOUN
easat-6589	297	5	that	that	SCONJ
easat-6589	297	6	using	use	VERB
easat-6589	297	7	multi	multi	ADJ
easat-6589	297	8	-	-	ADJ
easat-6589	297	9	platform	platform	ADJ
easat-6589	297	10	crisis	crisis	NOUN
easat-6589	297	11	response	response	NOUN
easat-6589	297	12	is	be	AUX
easat-6589	297	13	the	the	DET
easat-6589	297	14	most	most	ADV
easat-6589	297	15	important	important	ADJ
easat-6589	297	16	strategy	strategy	NOUN
easat-6589	297	17	.	.	PUNCT
easat-6589	298	1	the	the	DET
easat-6589	298	2	second	second	ADJ
easat-6589	298	3	theme	theme	NOUN
easat-6589	298	4	states	state	VERB
easat-6589	298	5	that	that	SCONJ
easat-6589	298	6	the	the	DET
easat-6589	298	7	nature	nature	NOUN
easat-6589	298	8	of	of	ADP
easat-6589	298	9	the	the	DET
easat-6589	298	10	strategy	strategy	NOUN
easat-6589	298	11	plays	play	VERB
easat-6589	298	12	a	a	DET
easat-6589	298	13	role	role	NOUN
easat-6589	298	14	in	in	ADP
easat-6589	298	15	favoring	favor	VERB
easat-6589	298	16	one	one	NUM
easat-6589	298	17	platform	platform	NOUN
easat-6589	298	18	over	over	ADP
easat-6589	298	19	another	another	PRON
easat-6589	298	20	.	.	PUNCT
easat-6589	299	1	4.1	4.1	NUM
easat-6589	299	2	.	.	PUNCT
easat-6589	299	3	theme	theme	NOUN
easat-6589	299	4	1	1	NUM
easat-6589	299	5	:	:	PUNCT
easat-6589	299	6	utilization	utilization	NOUN
easat-6589	299	7	of	of	ADP
easat-6589	299	8	multiple	multiple	ADJ
easat-6589	299	9	platforms	platform	NOUN
easat-6589	299	10	the	the	DET
easat-6589	299	11	study	study	NOUN
easat-6589	299	12	investigated	investigate	VERB
easat-6589	299	13	the	the	DET
easat-6589	299	14	participants	participant	NOUN
easat-6589	299	15	'	'	PART
easat-6589	299	16	opinions	opinion	NOUN
easat-6589	299	17	regarding	regard	VERB
easat-6589	299	18	the	the	DET
easat-6589	299	19	use	use	NOUN
easat-6589	299	20	of	of	ADP
easat-6589	299	21	various	various	ADJ
easat-6589	299	22	social	social	ADJ
easat-6589	299	23	media	medium	NOUN
easat-6589	299	24	sites	site	NOUN
easat-6589	299	25	and	and	CCONJ
easat-6589	299	26	what	what	PRON
easat-6589	299	27	are	be	AUX
easat-6589	299	28	the	the	DET
easat-6589	299	29	response	response	NOUN
easat-6589	299	30	strategies	strategy	NOUN
easat-6589	299	31	for	for	ADP
easat-6589	299	32	using	use	VERB
easat-6589	299	33	different	different	ADJ
easat-6589	299	34	platforms	platform	NOUN
easat-6589	299	35	.	.	PUNCT
easat-6589	300	1	the	the	DET
easat-6589	300	2	result	result	NOUN
easat-6589	300	3	shows	show	VERB
easat-6589	300	4	that	that	SCONJ
easat-6589	300	5	every	every	DET
easat-6589	300	6	participant	participant	NOUN
easat-6589	300	7	uses	use	VERB
easat-6589	300	8	at	at	ADV
easat-6589	300	9	least	least	ADV
easat-6589	300	10	three	three	NUM
easat-6589	300	11	social	social	ADJ
easat-6589	300	12	media	medium	NOUN
easat-6589	300	13	sites	site	NOUN
easat-6589	300	14	to	to	PART
easat-6589	300	15	maintain	maintain	VERB
easat-6589	300	16	their	their	PRON
easat-6589	300	17	online	online	ADJ
easat-6589	300	18	reputation	reputation	NOUN
easat-6589	300	19	.	.	PUNCT
easat-6589	301	1	most	most	ADJ
easat-6589	301	2	of	of	ADP
easat-6589	301	3	the	the	DET
easat-6589	301	4	interviewees	interviewee	NOUN
easat-6589	301	5	agree	agree	VERB
easat-6589	301	6	that	that	SCONJ
easat-6589	301	7	using	use	VERB
easat-6589	301	8	numerous	numerous	ADJ
easat-6589	301	9	platforms	platform	NOUN
easat-6589	301	10	as	as	ADP
easat-6589	301	11	a	a	DET
easat-6589	301	12	tool	tool	NOUN
easat-6589	301	13	to	to	PART
easat-6589	301	14	facilitate	facilitate	VERB
easat-6589	301	15	easy	easy	ADJ
easat-6589	301	16	consumer	consumer	NOUN
easat-6589	301	17	interaction	interaction	NOUN
easat-6589	301	18	during	during	ADP
easat-6589	301	19	times	time	NOUN
easat-6589	301	20	of	of	ADP
easat-6589	301	21	crisis	crisis	NOUN
easat-6589	301	22	.	.	PUNCT
easat-6589	302	1	in	in	ADP
easat-6589	302	2	addition	addition	NOUN
easat-6589	302	3	,	,	PUNCT
easat-6589	302	4	they	they	PRON
easat-6589	302	5	all	all	PRON
easat-6589	302	6	stressed	stress	VERB
easat-6589	302	7	how	how	SCONJ
easat-6589	302	8	important	important	ADJ
easat-6589	302	9	it	it	PRON
easat-6589	302	10	is	be	AUX
easat-6589	302	11	to	to	PART
easat-6589	302	12	use	use	VERB
easat-6589	302	13	a	a	DET
easat-6589	302	14	range	range	NOUN
easat-6589	302	15	of	of	ADP
easat-6589	302	16	applications	application	NOUN
easat-6589	302	17	,	,	PUNCT
easat-6589	302	18	regardless	regardless	ADV
easat-6589	302	19	of	of	ADP
easat-6589	302	20	the	the	DET
easat-6589	302	21	business	business	NOUN
easat-6589	302	22	,	,	PUNCT
easat-6589	302	23	that	that	PRON
easat-6589	302	24	would	would	AUX
easat-6589	302	25	help	help	VERB
easat-6589	302	26	in	in	ADP
easat-6589	302	27	maintain	maintain	VERB
easat-6589	302	28	their	their	PRON
easat-6589	302	29	reputation	reputation	NOUN
easat-6589	302	30	online	online	ADV
easat-6589	302	31	.	.	PUNCT
easat-6589	303	1	this	this	PRON
easat-6589	303	2	supports	support	VERB
easat-6589	303	3	the	the	DET
easat-6589	303	4	conclusion	conclusion	NOUN
easat-6589	303	5	that	that	SCONJ
easat-6589	303	6	utilizing	utilize	VERB
easat-6589	303	7	a	a	DET
easat-6589	303	8	variety	variety	NOUN
easat-6589	303	9	of	of	ADP
easat-6589	303	10	social	social	ADJ
easat-6589	303	11	media	medium	NOUN
easat-6589	303	12	platforms	platform	NOUN
easat-6589	303	13	can	can	AUX
easat-6589	303	14	significantly	significantly	ADV
easat-6589	303	15	reduce	reduce	VERB
easat-6589	303	16	the	the	DET
easat-6589	303	17	impact	impact	NOUN
easat-6589	303	18	of	of	ADP
easat-6589	303	19	a	a	DET
easat-6589	303	20	business	business	NOUN
easat-6589	303	21	crisis	crisis	NOUN
easat-6589	303	22	.	.	PUNCT
easat-6589	304	1	many	many	ADJ
easat-6589	304	2	scholars	scholar	NOUN
easat-6589	304	3	have	have	AUX
easat-6589	304	4	underlined	underline	VERB
easat-6589	304	5	this	this	DET
easat-6589	304	6	fact	fact	NOUN
easat-6589	304	7	,	,	PUNCT
easat-6589	304	8	including	include	VERB
easat-6589	304	9	[	[	X
easat-6589	304	10	39	39	NUM
easat-6589	304	11	,	,	PUNCT
easat-6589	304	12	40	40	NUM
easat-6589	304	13	]	]	PUNCT
easat-6589	304	14	.	.	PUNCT
easat-6589	305	1	they	they	PRON
easat-6589	305	2	argue	argue	VERB
easat-6589	305	3	that	that	SCONJ
easat-6589	305	4	in	in	ADP
easat-6589	305	5	order	order	NOUN
easat-6589	305	6	to	to	PART
easat-6589	305	7	prepare	prepare	VERB
easat-6589	305	8	for	for	ADP
easat-6589	305	9	future	future	ADJ
easat-6589	305	10	organizational	organizational	ADJ
easat-6589	305	11	crises	crisis	NOUN
easat-6589	305	12	,	,	PUNCT
easat-6589	305	13	it	it	PRON
easat-6589	305	14	is	be	AUX
easat-6589	305	15	critical	critical	ADJ
easat-6589	305	16	to	to	PART
easat-6589	305	17	develop	develop	VERB
easat-6589	305	18	expertise	expertise	NOUN
easat-6589	305	19	and	and	CCONJ
easat-6589	305	20	maintain	maintain	VERB
easat-6589	305	21	a	a	DET
easat-6589	305	22	strong	strong	ADJ
easat-6589	305	23	presence	presence	NOUN
easat-6589	305	24	across	across	ADP
easat-6589	305	25	numerous	numerous	ADJ
easat-6589	305	26	social	social	ADJ
easat-6589	305	27	media	medium	NOUN
easat-6589	305	28	platforms	platform	NOUN
easat-6589	305	29	.	.	PUNCT
easat-6589	306	1	also	also	ADV
easat-6589	306	2	,	,	PUNCT
easat-6589	306	3	participants	participant	NOUN
easat-6589	306	4	proposed	propose	VERB
easat-6589	306	5	that	that	SCONJ
easat-6589	306	6	using	use	VERB
easat-6589	306	7	a	a	DET
easat-6589	306	8	variety	variety	NOUN
easat-6589	306	9	of	of	ADP
easat-6589	306	10	platforms	platform	NOUN
easat-6589	306	11	makes	make	VERB
easat-6589	306	12	it	it	PRON
easat-6589	306	13	easier	easy	ADJ
easat-6589	306	14	to	to	PART
easat-6589	306	15	build	build	VERB
easat-6589	306	16	stronger	strong	ADJ
easat-6589	306	17	relationships	relationship	NOUN
easat-6589	306	18	with	with	ADP
easat-6589	306	19	a	a	DET
easat-6589	306	20	wider	wide	ADJ
easat-6589	306	21	range	range	NOUN
easat-6589	306	22	of	of	ADP
easat-6589	306	23	consumers	consumer	NOUN
easat-6589	306	24	,	,	PUNCT
easat-6589	306	25	which	which	PRON
easat-6589	306	26	makes	make	VERB
easat-6589	306	27	it	it	PRON
easat-6589	306	28	possible	possible	ADJ
easat-6589	306	29	to	to	PART
easat-6589	306	30	effectively	effectively	ADV
easat-6589	306	31	address	address	VERB
easat-6589	306	32	their	their	PRON
easat-6589	306	33	concerns	concern	NOUN
easat-6589	306	34	.	.	PUNCT
easat-6589	307	1	their	their	PRON
easat-6589	307	2	personal	personal	ADJ
easat-6589	307	3	experience	experience	NOUN
easat-6589	307	4	gave	give	VERB
easat-6589	307	5	rise	rise	NOUN
easat-6589	307	6	to	to	ADP
easat-6589	307	7	this	this	DET
easat-6589	307	8	concept	concept	NOUN
easat-6589	307	9	when	when	SCONJ
easat-6589	307	10	they	they	PRON
easat-6589	307	11	observed	observe	VERB
easat-6589	307	12	that	that	SCONJ
easat-6589	307	13	a	a	DET
easat-6589	307	14	certain	certain	ADJ
easat-6589	307	15	user	user	NOUN
easat-6589	307	16	base	base	NOUN
easat-6589	307	17	or	or	CCONJ
easat-6589	307	18	generation	generation	NOUN
easat-6589	307	19	was	be	AUX
easat-6589	307	20	drawn	draw	VERB
easat-6589	307	21	to	to	ADP
easat-6589	307	22	each	each	DET
easat-6589	307	23	platform	platform	NOUN
easat-6589	307	24	.	.	PUNCT
easat-6589	308	1	in	in	ADP
easat-6589	308	2	a	a	DET
easat-6589	308	3	similar	similar	ADJ
easat-6589	308	4	vein	vein	NOUN
easat-6589	308	5	,	,	PUNCT
easat-6589	308	6	chen	chen	PROPN
easat-6589	308	7	,	,	PUNCT
easat-6589	308	8	et	et	PROPN
easat-6589	308	9	al	al	PROPN
easat-6589	308	10	.	.	PUNCT
easat-6589	309	1	[	[	X
easat-6589	309	2	35	35	NUM
easat-6589	309	3	]	]	PUNCT
easat-6589	309	4	has	have	AUX
easat-6589	309	5	highlighted	highlight	VERB
easat-6589	309	6	the	the	DET
easat-6589	309	7	significance	significance	NOUN
easat-6589	309	8	of	of	ADP
easat-6589	309	9	employing	employ	VERB
easat-6589	309	10	a	a	DET
easat-6589	309	11	multifaceted	multifaceted	ADJ
easat-6589	309	12	array	array	NOUN
easat-6589	309	13	of	of	ADP
easat-6589	309	14	communication	communication	NOUN
easat-6589	309	15	channels	channel	NOUN
easat-6589	309	16	to	to	PART
easat-6589	309	17	disseminate	disseminate	VERB
easat-6589	309	18	information	information	NOUN
easat-6589	309	19	or	or	CCONJ
easat-6589	309	20	strategies	strategy	NOUN
easat-6589	309	21	such	such	ADJ
easat-6589	309	22	apologies	apology	NOUN
easat-6589	309	23	to	to	ADP
easat-6589	309	24	customers	customer	NOUN
easat-6589	309	25	.	.	PUNCT
easat-6589	310	1	"	"	PUNCT
easat-6589	310	2	they	they	PRON
easat-6589	310	3	felt	feel	VERB
easat-6589	310	4	modern	modern	ADJ
easat-6589	310	5	multi	multi	ADJ
easat-6589	310	6	-	-	ADJ
easat-6589	310	7	platform	platform	ADJ
easat-6589	310	8	technologies	technology	NOUN
easat-6589	310	9	made	make	VERB
easat-6589	310	10	it	it	PRON
easat-6589	310	11	easier	easy	ADJ
easat-6589	310	12	for	for	SCONJ
easat-6589	310	13	them	they	PRON
easat-6589	310	14	to	to	PART
easat-6589	310	15	keep	keep	VERB
easat-6589	310	16	an	an	DET
easat-6589	310	17	eye	eye	NOUN
easat-6589	310	18	on	on	ADP
easat-6589	310	19	and	and	CCONJ
easat-6589	310	20	reply	reply	VERB
easat-6589	310	21	to	to	ADP
easat-6589	310	22	client	client	NOUN
easat-6589	310	23	feedback	feedback	NOUN
easat-6589	310	24	.	.	PUNCT
easat-6589	311	1	because	because	SCONJ
easat-6589	311	2	of	of	ADP
easat-6589	311	3	the	the	DET
easat-6589	311	4	owner	owner	NOUN
easat-6589	311	5	's	's	PART
easat-6589	311	6	prompt	prompt	ADJ
easat-6589	311	7	action	action	NOUN
easat-6589	311	8	and	and	CCONJ
easat-6589	311	9	open	open	ADJ
easat-6589	311	10	lines	line	NOUN
easat-6589	311	11	of	of	ADP
easat-6589	311	12	communication	communication	NOUN
easat-6589	311	13	,	,	PUNCT
easat-6589	311	14	the	the	DET
easat-6589	311	15	matter	matter	NOUN
easat-6589	311	16	was	be	AUX
easat-6589	311	17	resolved	resolve	VERB
easat-6589	311	18	to	to	ADP
easat-6589	311	19	the	the	DET
easat-6589	311	20	satisfaction	satisfaction	NOUN
easat-6589	311	21	of	of	ADP
easat-6589	311	22	the	the	DET
easat-6589	311	23	customer	customer	NOUN
easat-6589	311	24	.	.	PUNCT
easat-6589	312	1	"	"	PUNCT
easat-6589	312	2	participant	participant	NOUN
easat-6589	312	3	(	(	PUNCT
easat-6589	312	4	p6	p6	PROPN
easat-6589	312	5	)	)	PUNCT
easat-6589	312	6	"	"	PUNCT
easat-6589	312	7	a	a	DET
easat-6589	312	8	customer	customer	NOUN
easat-6589	312	9	discovered	discover	VERB
easat-6589	312	10	a	a	DET
easat-6589	312	11	problem	problem	NOUN
easat-6589	312	12	with	with	ADP
easat-6589	312	13	the	the	DET
easat-6589	312	14	car	car	NOUN
easat-6589	312	15	and	and	CCONJ
easat-6589	312	16	immediately	immediately	ADV
easat-6589	312	17	contacted	contact	VERB
easat-6589	312	18	us	we	PRON
easat-6589	312	19	via	via	ADP
easat-6589	312	20	whatsapp	whatsapp	NOUN
easat-6589	312	21	to	to	PART
easat-6589	312	22	get	get	VERB
easat-6589	312	23	a	a	DET
easat-6589	312	24	solution	solution	NOUN
easat-6589	312	25	.	.	PUNCT
easat-6589	313	1	we	we	PRON
easat-6589	313	2	then	then	ADV
easat-6589	313	3	sent	send	VERB
easat-6589	313	4	him	he	PRON
easat-6589	313	5	a	a	DET
easat-6589	313	6	letter	letter	NOUN
easat-6589	313	7	of	of	ADP
easat-6589	313	8	transparency	transparency	NOUN
easat-6589	313	9	from	from	ADP
easat-6589	313	10	x	x	PRON
easat-6589	313	11	,	,	PUNCT
easat-6589	313	12	and	and	CCONJ
easat-6589	313	13	after	after	ADP
easat-6589	313	14	reading	read	VERB
easat-6589	313	15	it	it	PRON
easat-6589	313	16	,	,	PUNCT
easat-6589	313	17	he	he	PRON
easat-6589	313	18	accepted	accept	VERB
easat-6589	313	19	the	the	DET
easat-6589	313	20	promotion	promotion	NOUN
easat-6589	313	21	and	and	CCONJ
easat-6589	313	22	understood	understand	VERB
easat-6589	313	23	our	our	PRON
easat-6589	313	24	position	position	NOUN
easat-6589	313	25	.	.	PUNCT
easat-6589	313	26	"	"	PUNCT
easat-6589	314	1	participant	participant	ADJ
easat-6589	314	2	(	(	PUNCT
easat-6589	314	3	p1	p1	PROPN
easat-6589	314	4	)	)	PUNCT
easat-6589	314	5	"	"	PUNCT
easat-6589	314	6	...	...	PUNCT
easat-6589	314	7	in	in	ADP
easat-6589	314	8	the	the	DET
easat-6589	314	9	emergency	emergency	NOUN
easat-6589	314	10	situation	situation	NOUN
easat-6589	314	11	of	of	ADP
easat-6589	314	12	an	an	DET
easat-6589	314	13	incorrect	incorrect	ADJ
easat-6589	314	14	product	product	NOUN
easat-6589	314	15	,	,	PUNCT
easat-6589	314	16	we	we	PRON
easat-6589	314	17	got	get	VERB
easat-6589	314	18	a	a	DET
easat-6589	314	19	customer	customer	NOUN
easat-6589	314	20	complaint	complaint	NOUN
easat-6589	314	21	on	on	ADP
easat-6589	314	22	x.	x.	NOUN
easat-6589	315	1	we	we	PRON
easat-6589	315	2	addressed	address	VERB
easat-6589	315	3	that	that	SCONJ
easat-6589	315	4	by	by	ADP
easat-6589	315	5	expressing	express	VERB
easat-6589	315	6	regret	regret	NOUN
easat-6589	315	7	and	and	CCONJ
easat-6589	315	8	instructing	instruct	VERB
easat-6589	315	9	him	he	PRON
easat-6589	315	10	to	to	PART
easat-6589	315	11	send	send	VERB
easat-6589	315	12	his	his	PRON
easat-6589	315	13	contact	contact	NOUN
easat-6589	315	14	information	information	NOUN
easat-6589	315	15	in	in	ADP
easat-6589	315	16	order	order	NOUN
easat-6589	315	17	to	to	PART
easat-6589	315	18	get	get	VERB
easat-6589	315	19	a	a	DET
easat-6589	315	20	special	special	ADJ
easat-6589	315	21	promotion	promotion	NOUN
easat-6589	315	22	.	.	PUNCT
easat-6589	316	1	the	the	DET
easat-6589	316	2	customer	customer	NOUN
easat-6589	316	3	then	then	ADV
easat-6589	316	4	follows	follow	VERB
easat-6589	316	5	us	we	PRON
easat-6589	316	6	on	on	ADP
easat-6589	316	7	all	all	PRON
easat-6589	316	8	of	of	ADP
easat-6589	316	9	our	our	PRON
easat-6589	316	10	platforms	platform	NOUN
easat-6589	316	11	and	and	CCONJ
easat-6589	316	12	becomes	become	VERB
easat-6589	316	13	a	a	DET
easat-6589	316	14	devoted	devoted	ADJ
easat-6589	316	15	customer	customer	NOUN
easat-6589	316	16	"	"	PUNCT
easat-6589	316	17	.	.	PUNCT
easat-6589	317	1	participant	participant	NOUN
easat-6589	317	2	(	(	PUNCT
easat-6589	317	3	p5	p5	PROPN
easat-6589	317	4	)	)	PUNCT
easat-6589	317	5	2497	2497	NUM
easat-6589	317	6	edelweiss	edelweiss	PROPN
easat-6589	317	7	applied	apply	VERB
easat-6589	317	8	science	science	NOUN
easat-6589	317	9	and	and	CCONJ
easat-6589	317	10	technology	technology	NOUN
easat-6589	317	11	issn	issn	PROPN
easat-6589	317	12	:	:	PUNCT
easat-6589	317	13	2576	2576	NUM
easat-6589	317	14	-	-	SYM
easat-6589	317	15	8484	8484	NUM
easat-6589	317	16	vol	vol	NOUN
easat-6589	317	17	.	.	PROPN
easat-6589	318	1	9	9	NUM
easat-6589	318	2	,	,	PUNCT
easat-6589	318	3	no	no	INTJ
easat-6589	318	4	.	.	NOUN
easat-6589	318	5	4	4	NUM
easat-6589	318	6	:	:	PUNCT
easat-6589	318	7	2487	2487	NUM
easat-6589	318	8	-	-	SYM
easat-6589	318	9	2501	2501	NUM
easat-6589	318	10	,	,	PUNCT
easat-6589	318	11	2025	2025	NUM
easat-6589	318	12	doi	doi	NOUN
easat-6589	318	13	:	:	PUNCT
easat-6589	318	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	318	15	©	©	PROPN
easat-6589	318	16	2025	2025	NUM
easat-6589	318	17	by	by	ADP
easat-6589	318	18	the	the	DET
easat-6589	318	19	author	author	NOUN
easat-6589	318	20	;	;	PUNCT
easat-6589	318	21	licensee	licensee	PROPN
easat-6589	318	22	learning	learning	NOUN
easat-6589	318	23	gate	gate	VERB
easat-6589	318	24	4.2	4.2	NUM
easat-6589	318	25	.	.	PUNCT
easat-6589	319	1	theme	theme	NOUN
easat-6589	319	2	2	2	NUM
easat-6589	319	3	:	:	PUNCT
easat-6589	319	4	the	the	DET
easat-6589	319	5	nature	nature	NOUN
easat-6589	319	6	of	of	ADP
easat-6589	319	7	the	the	DET
easat-6589	319	8	tactic	tactic	NOUN
easat-6589	319	9	all	all	DET
easat-6589	319	10	participants	participant	NOUN
easat-6589	319	11	agreed	agree	VERB
easat-6589	319	12	that	that	SCONJ
easat-6589	319	13	there	there	PRON
easat-6589	319	14	is	be	VERB
easat-6589	319	15	a	a	DET
easat-6589	319	16	relationship	relationship	NOUN
easat-6589	319	17	between	between	ADP
easat-6589	319	18	the	the	DET
easat-6589	319	19	nature	nature	NOUN
easat-6589	319	20	of	of	ADP
easat-6589	319	21	the	the	DET
easat-6589	319	22	strategy	strategy	NOUN
easat-6589	319	23	and	and	CCONJ
easat-6589	319	24	the	the	DET
easat-6589	319	25	type	type	NOUN
easat-6589	319	26	of	of	ADP
easat-6589	319	27	platform	platform	NOUN
easat-6589	319	28	used	use	VERB
easat-6589	319	29	,	,	PUNCT
easat-6589	319	30	meaning	mean	VERB
easat-6589	319	31	that	that	SCONJ
easat-6589	319	32	not	not	PART
easat-6589	319	33	every	every	DET
easat-6589	319	34	strategy	strategy	NOUN
easat-6589	319	35	can	can	AUX
easat-6589	319	36	be	be	AUX
easat-6589	319	37	used	use	VERB
easat-6589	319	38	on	on	ADP
easat-6589	319	39	all	all	DET
easat-6589	319	40	platforms	platform	NOUN
easat-6589	319	41	.	.	PUNCT
easat-6589	320	1	through	through	ADP
easat-6589	320	2	their	their	PRON
easat-6589	320	3	experience	experience	NOUN
easat-6589	320	4	and	and	CCONJ
easat-6589	320	5	having	have	VERB
easat-6589	320	6	their	their	PRON
easat-6589	320	7	own	own	ADJ
easat-6589	320	8	statistics	statistic	NOUN
easat-6589	320	9	for	for	ADP
easat-6589	320	10	each	each	DET
easat-6589	320	11	platform	platform	NOUN
easat-6589	320	12	or	or	CCONJ
easat-6589	320	13	general	general	ADJ
easat-6589	320	14	statistics	statistic	NOUN
easat-6589	320	15	,	,	PUNCT
easat-6589	320	16	they	they	PRON
easat-6589	320	17	choose	choose	VERB
easat-6589	320	18	the	the	DET
easat-6589	320	19	strategy	strategy	NOUN
easat-6589	320	20	accordingly	accordingly	ADV
easat-6589	320	21	.	.	PUNCT
easat-6589	321	1	although	although	SCONJ
easat-6589	321	2	they	they	PRON
easat-6589	321	3	might	might	AUX
easat-6589	321	4	use	use	VERB
easat-6589	321	5	all	all	DET
easat-6589	321	6	strategies	strategy	NOUN
easat-6589	321	7	across	across	ADP
easat-6589	321	8	all	all	DET
easat-6589	321	9	platforms	platform	NOUN
easat-6589	321	10	,	,	PUNCT
easat-6589	321	11	they	they	PRON
easat-6589	321	12	prefer	prefer	VERB
easat-6589	321	13	to	to	PART
easat-6589	321	14	use	use	VERB
easat-6589	321	15	a	a	DET
easat-6589	321	16	particular	particular	ADJ
easat-6589	321	17	strategy	strategy	NOUN
easat-6589	321	18	on	on	ADP
easat-6589	321	19	a	a	DET
easat-6589	321	20	particular	particular	ADJ
easat-6589	321	21	platform	platform	NOUN
easat-6589	321	22	.	.	PUNCT
easat-6589	322	1	this	this	PRON
easat-6589	322	2	depends	depend	VERB
easat-6589	322	3	to	to	ADP
easat-6589	322	4	some	some	DET
easat-6589	322	5	extent	extent	NOUN
easat-6589	322	6	on	on	ADP
easat-6589	322	7	the	the	DET
easat-6589	322	8	number	number	NOUN
easat-6589	322	9	of	of	ADP
easat-6589	322	10	followers	follower	NOUN
easat-6589	322	11	and	and	CCONJ
easat-6589	322	12	also	also	ADV
easat-6589	322	13	the	the	DET
easat-6589	322	14	nature	nature	NOUN
easat-6589	322	15	of	of	ADP
easat-6589	322	16	the	the	DET
easat-6589	322	17	interactive	interactive	ADJ
easat-6589	322	18	activity	activity	NOUN
easat-6589	322	19	for	for	ADP
easat-6589	322	20	each	each	DET
easat-6589	322	21	platform	platform	NOUN
easat-6589	322	22	.	.	PUNCT
easat-6589	323	1	however	however	ADV
easat-6589	323	2	,	,	PUNCT
easat-6589	323	3	most	most	ADJ
easat-6589	323	4	participants	participant	NOUN
easat-6589	323	5	agreed	agree	VERB
easat-6589	323	6	that	that	SCONJ
easat-6589	323	7	the	the	DET
easat-6589	323	8	best	good	ADJ
easat-6589	323	9	course	course	NOUN
easat-6589	323	10	of	of	ADP
easat-6589	323	11	action	action	NOUN
easat-6589	323	12	was	be	AUX
easat-6589	323	13	to	to	PART
easat-6589	323	14	start	start	VERB
easat-6589	323	15	with	with	ADP
easat-6589	323	16	an	an	DET
easat-6589	323	17	apology	apology	NOUN
easat-6589	323	18	strategy	strategy	NOUN
easat-6589	323	19	with	with	ADP
easat-6589	323	20	real	real	ADJ
easat-6589	323	21	-	-	PUNCT
easat-6589	323	22	time	time	NOUN
easat-6589	323	23	feedback	feedback	NOUN
easat-6589	323	24	and	and	CCONJ
easat-6589	323	25	then	then	ADV
easat-6589	323	26	go	go	VERB
easat-6589	323	27	on	on	ADP
easat-6589	323	28	to	to	ADP
easat-6589	323	29	an	an	DET
easat-6589	323	30	offering	offering	NOUN
easat-6589	323	31	strategy	strategy	NOUN
easat-6589	323	32	as	as	ADP
easat-6589	323	33	a	a	DET
easat-6589	323	34	useful	useful	ADJ
easat-6589	323	35	crisis	crisis	NOUN
easat-6589	323	36	management	management	NOUN
easat-6589	323	37	tactic	tactic	NOUN
easat-6589	323	38	.	.	PUNCT
easat-6589	324	1	4.3	4.3	NUM
easat-6589	324	2	.	.	X
easat-6589	324	3	apology	apology	NOUN
easat-6589	324	4	strategy	strategy	NOUN
easat-6589	324	5	referring	refer	VERB
easat-6589	324	6	back	back	ADV
easat-6589	324	7	to	to	ADP
easat-6589	324	8	the	the	DET
easat-6589	324	9	literature	literature	NOUN
easat-6589	324	10	,	,	PUNCT
easat-6589	324	11	roshan	roshan	PROPN
easat-6589	324	12	,	,	PUNCT
easat-6589	324	13	et	et	PROPN
easat-6589	324	14	al	al	PROPN
easat-6589	324	15	.	.	PUNCT
easat-6589	325	1	[	[	X
easat-6589	325	2	8	8	NUM
easat-6589	325	3	]	]	PUNCT
easat-6589	325	4	discovered	discover	VERB
easat-6589	325	5	that	that	SCONJ
easat-6589	325	6	the	the	DET
easat-6589	325	7	first	first	ADJ
easat-6589	325	8	step	step	NOUN
easat-6589	325	9	in	in	ADP
easat-6589	325	10	crisis	crisis	NOUN
easat-6589	325	11	management	management	NOUN
easat-6589	325	12	to	to	PART
easat-6589	325	13	reduce	reduce	VERB
easat-6589	325	14	possible	possible	ADJ
easat-6589	325	15	harm	harm	NOUN
easat-6589	325	16	might	might	AUX
easat-6589	325	17	be	be	AUX
easat-6589	325	18	the	the	DET
easat-6589	325	19	use	use	NOUN
easat-6589	325	20	of	of	ADP
easat-6589	325	21	apologetic	apologetic	ADJ
easat-6589	325	22	tactics	tactic	NOUN
easat-6589	325	23	.	.	PUNCT
easat-6589	326	1	this	this	DET
easat-6589	326	2	result	result	NOUN
easat-6589	326	3	is	be	AUX
easat-6589	326	4	also	also	ADV
easat-6589	326	5	consistent	consistent	ADJ
easat-6589	326	6	with	with	ADP
easat-6589	326	7	research	research	NOUN
easat-6589	326	8	by	by	ADP
easat-6589	326	9	balaji	balaji	PROPN
easat-6589	326	10	,	,	PUNCT
easat-6589	326	11	et	et	PROPN
easat-6589	326	12	al	al	PROPN
easat-6589	326	13	.	.	PUNCT
easat-6589	327	1	[	[	X
easat-6589	327	2	41	41	NUM
easat-6589	327	3	]	]	PUNCT
easat-6589	327	4	referenced	reference	VERB
easat-6589	327	5	by	by	ADP
easat-6589	327	6	loureiro	loureiro	PROPN
easat-6589	327	7	,	,	PUNCT
easat-6589	327	8	et	et	PROPN
easat-6589	327	9	al	al	PROPN
easat-6589	327	10	.	.	PUNCT
easat-6589	328	1	[	[	X
easat-6589	328	2	30	30	NUM
easat-6589	328	3	]	]	PUNCT
easat-6589	328	4	which	which	PRON
easat-6589	328	5	found	find	VERB
easat-6589	328	6	that	that	SCONJ
easat-6589	328	7	a	a	DET
easat-6589	328	8	general	general	ADJ
easat-6589	328	9	apology	apology	NOUN
easat-6589	328	10	is	be	AUX
easat-6589	328	11	often	often	ADV
easat-6589	328	12	accepted	accept	VERB
easat-6589	328	13	as	as	ADP
easat-6589	328	14	a	a	DET
easat-6589	328	15	positive	positive	ADJ
easat-6589	328	16	sign	sign	NOUN
easat-6589	328	17	of	of	ADP
easat-6589	328	18	a	a	DET
easat-6589	328	19	company	company	NOUN
easat-6589	328	20	's	's	PART
easat-6589	328	21	commitment	commitment	NOUN
easat-6589	328	22	to	to	ADP
easat-6589	328	23	fairly	fairly	ADV
easat-6589	328	24	managing	manage	VERB
easat-6589	328	25	a	a	DET
easat-6589	328	26	customer	customer	NOUN
easat-6589	328	27	's	's	PART
easat-6589	328	28	complaint	complaint	NOUN
easat-6589	328	29	.	.	PUNCT
easat-6589	329	1	indeed	indeed	ADV
easat-6589	329	2	,	,	PUNCT
easat-6589	329	3	this	this	DET
easat-6589	329	4	study	study	NOUN
easat-6589	329	5	proved	prove	VERB
easat-6589	329	6	this	this	DET
easat-6589	329	7	result	result	NOUN
easat-6589	329	8	in	in	ADP
easat-6589	329	9	addition	addition	NOUN
easat-6589	329	10	to	to	ADP
easat-6589	329	11	the	the	DET
easat-6589	329	12	most	most	ADV
easat-6589	329	13	important	important	ADJ
easat-6589	329	14	platform	platform	NOUN
easat-6589	329	15	that	that	PRON
easat-6589	329	16	participants	participant	NOUN
easat-6589	329	17	use	use	VERB
easat-6589	329	18	to	to	PART
easat-6589	329	19	implement	implement	VERB
easat-6589	329	20	this	this	DET
easat-6589	329	21	strategy	strategy	NOUN
easat-6589	329	22	.	.	PUNCT
easat-6589	330	1	the	the	DET
easat-6589	330	2	majority	majority	NOUN
easat-6589	330	3	of	of	ADP
easat-6589	330	4	participants	participant	NOUN
easat-6589	330	5	agreed	agree	VERB
easat-6589	330	6	that	that	SCONJ
easat-6589	330	7	the	the	DET
easat-6589	330	8	x	x	NOUN
easat-6589	330	9	platform	platform	NOUN
easat-6589	330	10	,	,	PUNCT
easat-6589	330	11	with	with	ADP
easat-6589	330	12	its	its	PRON
easat-6589	330	13	large	large	ADJ
easat-6589	330	14	user	user	NOUN
easat-6589	330	15	base	base	NOUN
easat-6589	330	16	and	and	CCONJ
easat-6589	330	17	quick	quick	ADJ
easat-6589	330	18	response	response	NOUN
easat-6589	330	19	times	time	NOUN
easat-6589	330	20	,	,	PUNCT
easat-6589	330	21	is	be	AUX
easat-6589	330	22	the	the	DET
easat-6589	330	23	best	good	ADJ
easat-6589	330	24	application	application	NOUN
easat-6589	330	25	for	for	ADP
easat-6589	330	26	putting	put	VERB
easat-6589	330	27	apologetic	apologetic	ADJ
easat-6589	330	28	ideas	idea	NOUN
easat-6589	330	29	into	into	ADP
easat-6589	330	30	practice	practice	NOUN
easat-6589	330	31	.	.	PUNCT
easat-6589	331	1	from	from	ADP
easat-6589	331	2	their	their	PRON
easat-6589	331	3	perspective	perspective	NOUN
easat-6589	331	4	,	,	PUNCT
easat-6589	331	5	they	they	PRON
easat-6589	331	6	consider	consider	VERB
easat-6589	331	7	twitter	twitter	NOUN
easat-6589	331	8	to	to	PART
easat-6589	331	9	be	be	AUX
easat-6589	331	10	an	an	DET
easat-6589	331	11	official	official	ADJ
easat-6589	331	12	platform	platform	NOUN
easat-6589	331	13	for	for	ADP
easat-6589	331	14	apology	apology	NOUN
easat-6589	331	15	policy	policy	NOUN
easat-6589	331	16	and	and	CCONJ
easat-6589	331	17	attribute	attribute	VERB
easat-6589	331	18	this	this	PRON
easat-6589	331	19	to	to	ADP
easat-6589	331	20	the	the	DET
easat-6589	331	21	fact	fact	NOUN
easat-6589	331	22	that	that	SCONJ
easat-6589	331	23	the	the	DET
easat-6589	331	24	nature	nature	NOUN
easat-6589	331	25	of	of	ADP
easat-6589	331	26	society	society	NOUN
easat-6589	331	27	in	in	ADP
easat-6589	331	28	saudi	saudi	PROPN
easat-6589	331	29	arabia	arabia	PROPN
easat-6589	331	30	views	view	VERB
easat-6589	331	31	twitter	twitter	NOUN
easat-6589	331	32	as	as	ADP
easat-6589	331	33	an	an	DET
easat-6589	331	34	official	official	ADJ
easat-6589	331	35	platform	platform	NOUN
easat-6589	331	36	and	and	CCONJ
easat-6589	331	37	reference	reference	NOUN
easat-6589	331	38	.	.	PUNCT
easat-6589	332	1	also	also	ADV
easat-6589	332	2	,	,	PUNCT
easat-6589	332	3	the	the	DET
easat-6589	332	4	nature	nature	NOUN
easat-6589	332	5	of	of	ADP
easat-6589	332	6	society	society	NOUN
easat-6589	332	7	is	be	AUX
easat-6589	332	8	a	a	DET
easat-6589	332	9	determining	determine	VERB
easat-6589	332	10	factor	factor	NOUN
easat-6589	332	11	in	in	ADP
easat-6589	332	12	the	the	DET
easat-6589	332	13	type	type	NOUN
easat-6589	332	14	of	of	ADP
easat-6589	332	15	platform	platform	NOUN
easat-6589	332	16	that	that	PRON
easat-6589	332	17	is	be	AUX
easat-6589	332	18	established	establish	VERB
easat-6589	332	19	.	.	PUNCT
easat-6589	333	1	this	this	DET
easat-6589	333	2	outcome	outcome	NOUN
easat-6589	333	3	was	be	AUX
easat-6589	333	4	achieved	achieve	VERB
easat-6589	333	5	by	by	ADP
easat-6589	333	6	a	a	DET
easat-6589	333	7	number	number	NOUN
easat-6589	333	8	of	of	ADP
easat-6589	333	9	researchers	researcher	NOUN
easat-6589	333	10	such	such	ADJ
easat-6589	333	11	as	as	ADP
easat-6589	333	12	khan	khan	PROPN
easat-6589	333	13	,	,	PUNCT
easat-6589	333	14	et	et	PROPN
easat-6589	333	15	al	al	PROPN
easat-6589	333	16	.	.	PUNCT
easat-6589	334	1	[	[	X
easat-6589	334	2	42	42	NUM
easat-6589	334	3	]	]	PUNCT
easat-6589	334	4	and	and	CCONJ
easat-6589	334	5	zhu	zhu	PROPN
easat-6589	334	6	,	,	PUNCT
easat-6589	334	7	et	et	PROPN
easat-6589	334	8	al	al	PROPN
easat-6589	334	9	.	.	PUNCT
easat-6589	335	1	[	[	X
easat-6589	335	2	43	43	NUM
easat-6589	335	3	]	]	PUNCT
easat-6589	335	4	"	"	PUNCT
easat-6589	335	5	...	...	PUNCT
easat-6589	335	6	following	follow	VERB
easat-6589	335	7	a	a	DET
easat-6589	335	8	food	food	NOUN
easat-6589	335	9	crisis	crisis	NOUN
easat-6589	335	10	,	,	PUNCT
easat-6589	335	11	we	we	PRON
easat-6589	335	12	attempted	attempt	VERB
easat-6589	335	13	to	to	PART
easat-6589	335	14	make	make	VERB
easat-6589	335	15	customers	customer	NOUN
easat-6589	335	16	satisfied	satisfied	ADJ
easat-6589	335	17	as	as	ADV
easat-6589	335	18	soon	soon	ADV
easat-6589	335	19	as	as	SCONJ
easat-6589	335	20	possible	possible	ADJ
easat-6589	335	21	.	.	PUNCT
easat-6589	336	1	we	we	PRON
easat-6589	336	2	believed	believe	VERB
easat-6589	336	3	that	that	SCONJ
easat-6589	336	4	twitter	twitter	NOUN
easat-6589	336	5	is	be	AUX
easat-6589	336	6	the	the	DET
easat-6589	336	7	most	most	ADV
easat-6589	336	8	popular	popular	ADJ
easat-6589	336	9	platform	platform	NOUN
easat-6589	336	10	for	for	ADP
easat-6589	336	11	...	...	PUNCT
easat-6589	336	12	and	and	CCONJ
easat-6589	336	13	we	we	PRON
easat-6589	336	14	quickly	quickly	ADV
easat-6589	336	15	apologized	apologize	VERB
easat-6589	336	16	via	via	ADP
easat-6589	336	17	tweet	tweet	NOUN
easat-6589	336	18	there	there	ADV
easat-6589	336	19	"	"	PUNCT
easat-6589	336	20	participant	participant	NOUN
easat-6589	336	21	(	(	PUNCT
easat-6589	336	22	p4	p4	ADJ
easat-6589	336	23	)	)	PUNCT
easat-6589	336	24	"	"	PUNCT
easat-6589	336	25	we	we	PRON
easat-6589	336	26	look	look	VERB
easat-6589	336	27	at	at	ADP
easat-6589	336	28	social	social	ADJ
easat-6589	336	29	media	medium	NOUN
easat-6589	336	30	statistics	statistic	NOUN
easat-6589	336	31	frequently	frequently	ADV
easat-6589	336	32	,	,	PUNCT
easat-6589	336	33	twitter	twitter	NOUN
easat-6589	336	34	is	be	AUX
easat-6589	336	35	the	the	DET
easat-6589	336	36	most	most	ADV
easat-6589	336	37	common	common	ADJ
easat-6589	336	38	reference	reference	NOUN
easat-6589	336	39	point	point	NOUN
easat-6589	336	40	for	for	ADP
easat-6589	336	41	our	our	PRON
easat-6589	336	42	customers	customer	NOUN
easat-6589	336	43	…	…	PUNCT
easat-6589	336	44	that	that	PRON
easat-6589	336	45	’s	’	VERB
easat-6589	336	46	why	why	SCONJ
easat-6589	336	47	we	we	PRON
easat-6589	336	48	prefer	prefer	VERB
easat-6589	336	49	twitter	twitter	NOUN
easat-6589	336	50	"	"	PUNCT
easat-6589	336	51	participant	participant	NOUN
easat-6589	336	52	(	(	PUNCT
easat-6589	336	53	p2	p2	PROPN
easat-6589	336	54	)	)	PUNCT
easat-6589	336	55	in	in	ADP
easat-6589	336	56	addition	addition	NOUN
easat-6589	336	57	to	to	ADP
easat-6589	336	58	twitter	twitter	NOUN
easat-6589	336	59	,	,	PUNCT
easat-6589	336	60	participants	participant	NOUN
easat-6589	336	61	discovered	discover	VERB
easat-6589	336	62	that	that	SCONJ
easat-6589	336	63	tiktok	tiktok	NOUN
easat-6589	336	64	is	be	AUX
easat-6589	336	65	a	a	DET
easat-6589	336	66	great	great	ADJ
easat-6589	336	67	way	way	NOUN
easat-6589	336	68	to	to	PART
easat-6589	336	69	share	share	VERB
easat-6589	336	70	amusing	amusing	ADJ
easat-6589	336	71	videos	video	NOUN
easat-6589	336	72	,	,	PUNCT
easat-6589	336	73	informal	informal	ADJ
easat-6589	336	74	apology	apology	NOUN
easat-6589	336	75	and	and	CCONJ
easat-6589	336	76	offers	offer	VERB
easat-6589	336	77	a	a	DET
easat-6589	336	78	casual	casual	ADJ
easat-6589	336	79	and	and	CCONJ
easat-6589	336	80	interesting	interesting	ADJ
easat-6589	336	81	way	way	NOUN
easat-6589	336	82	to	to	PART
easat-6589	336	83	keep	keep	VERB
easat-6589	336	84	customers	customer	NOUN
easat-6589	336	85	engaged	engage	VERB
easat-6589	336	86	in	in	ADP
easat-6589	336	87	emergency	emergency	NOUN
easat-6589	336	88	situations	situation	NOUN
easat-6589	336	89	.	.	PUNCT
easat-6589	337	1	"	"	PUNCT
easat-6589	337	2	we	we	PRON
easat-6589	337	3	utilize	utilize	VERB
easat-6589	337	4	tiktok	tiktok	NOUN
easat-6589	337	5	as	as	ADP
easat-6589	337	6	a	a	DET
easat-6589	337	7	platform	platform	NOUN
easat-6589	337	8	to	to	PART
easat-6589	337	9	...	...	PUNCT
easat-6589	337	10	and	and	CCONJ
easat-6589	337	11	create	create	VERB
easat-6589	337	12	entertaining	entertaining	ADJ
easat-6589	337	13	videos	video	NOUN
easat-6589	337	14	,	,	PUNCT
easat-6589	337	15	and	and	CCONJ
easat-6589	337	16	the	the	DET
easat-6589	337	17	outcome	outcome	NOUN
easat-6589	337	18	is	be	AUX
easat-6589	337	19	that	that	SCONJ
easat-6589	337	20	our	our	PRON
easat-6589	337	21	customers	customer	NOUN
easat-6589	337	22	feel	feel	VERB
easat-6589	337	23	comfortable	comfortable	ADJ
easat-6589	337	24	interacting	interact	VERB
easat-6589	337	25	with	with	ADP
easat-6589	337	26	us	we	PRON
easat-6589	337	27	and	and	CCONJ
easat-6589	337	28	accepting	accept	VERB
easat-6589	337	29	our	our	PRON
easat-6589	337	30	error	error	NOUN
easat-6589	337	31	of	of	ADP
easat-6589	337	32	using	use	VERB
easat-6589	337	33	the	the	DET
easat-6589	337	34	incorrect	incorrect	ADJ
easat-6589	337	35	promotion	promotion	NOUN
easat-6589	337	36	and	and	CCONJ
easat-6589	337	37	...	...	PUNCT
easat-6589	337	38	"	"	PUNCT
easat-6589	337	39	participant	participant	ADJ
easat-6589	337	40	(	(	PUNCT
easat-6589	337	41	p5	p5	PROPN
easat-6589	337	42	)	)	PUNCT
easat-6589	337	43	4.4	4.4	NUM
easat-6589	337	44	.	.	PUNCT
easat-6589	338	1	strategy	strategy	NOUN
easat-6589	338	2	of	of	ADP
easat-6589	338	3	offerings	offering	NOUN
easat-6589	338	4	this	this	DET
easat-6589	338	5	study	study	NOUN
easat-6589	338	6	also	also	ADV
easat-6589	338	7	found	find	VERB
easat-6589	338	8	that	that	SCONJ
easat-6589	338	9	offering	offer	VERB
easat-6589	338	10	discounts	discount	NOUN
easat-6589	338	11	at	at	ADP
easat-6589	338	12	the	the	DET
easat-6589	338	13	beginning	beginning	NOUN
easat-6589	338	14	of	of	ADP
easat-6589	338	15	a	a	DET
easat-6589	338	16	crisis	crisis	NOUN
easat-6589	338	17	can	can	AUX
easat-6589	338	18	minimize	minimize	VERB
easat-6589	338	19	the	the	DET
easat-6589	338	20	negative	negative	ADJ
easat-6589	338	21	impact	impact	NOUN
easat-6589	338	22	on	on	ADP
easat-6589	338	23	the	the	DET
easat-6589	338	24	company	company	NOUN
easat-6589	338	25	.	.	PUNCT
easat-6589	339	1	similar	similar	ADJ
easat-6589	339	2	patterns	pattern	NOUN
easat-6589	339	3	of	of	ADP
easat-6589	339	4	results	result	NOUN
easat-6589	339	5	were	be	AUX
easat-6589	339	6	found	find	VERB
easat-6589	339	7	in	in	ADP
easat-6589	339	8	sun	sun	NOUN
easat-6589	339	9	,	,	PUNCT
easat-6589	339	10	et	et	PROPN
easat-6589	339	11	al	al	PROPN
easat-6589	339	12	.	.	PUNCT
easat-6589	340	1	[	[	X
easat-6589	340	2	28	28	NUM
easat-6589	340	3	]	]	PUNCT
easat-6589	340	4	who	who	PRON
easat-6589	340	5	backed	back	VERB
easat-6589	340	6	the	the	DET
easat-6589	340	7	idea	idea	NOUN
easat-6589	340	8	that	that	SCONJ
easat-6589	340	9	businesses	business	NOUN
easat-6589	340	10	should	should	AUX
easat-6589	340	11	make	make	VERB
easat-6589	340	12	offers	offer	NOUN
easat-6589	340	13	to	to	ADP
easat-6589	340	14	clients	client	NOUN
easat-6589	340	15	in	in	ADP
easat-6589	340	16	the	the	DET
easat-6589	340	17	early	early	ADJ
easat-6589	340	18	stages	stage	NOUN
easat-6589	340	19	of	of	ADP
easat-6589	340	20	a	a	DET
easat-6589	340	21	crisis	crisis	NOUN
easat-6589	340	22	in	in	ADP
easat-6589	340	23	order	order	NOUN
easat-6589	340	24	to	to	PART
easat-6589	340	25	satisfy	satisfy	VERB
easat-6589	340	26	them	they	PRON
easat-6589	340	27	.	.	PUNCT
easat-6589	341	1	also	also	ADV
easat-6589	341	2	,	,	PUNCT
easat-6589	341	3	this	this	DET
easat-6589	341	4	study	study	NOUN
easat-6589	341	5	found	find	VERB
easat-6589	341	6	that	that	SCONJ
easat-6589	341	7	using	use	VERB
easat-6589	341	8	instagram	instagram	PROPN
easat-6589	341	9	is	be	AUX
easat-6589	341	10	the	the	DET
easat-6589	341	11	most	most	ADJ
easat-6589	341	12	media	medium	NOUN
easat-6589	341	13	to	to	PART
easat-6589	341	14	communicate	communicate	VERB
easat-6589	341	15	the	the	DET
easat-6589	341	16	offer	offer	NOUN
easat-6589	341	17	with	with	ADP
easat-6589	341	18	customer	customer	NOUN
easat-6589	341	19	.	.	PUNCT
easat-6589	342	1	the	the	DET
easat-6589	342	2	reason	reason	NOUN
easat-6589	342	3	from	from	ADP
easat-6589	342	4	the	the	DET
easat-6589	342	5	participants	participant	NOUN
easat-6589	342	6	'	'	PART
easat-6589	342	7	point	point	NOUN
easat-6589	342	8	of	of	ADP
easat-6589	342	9	view	view	NOUN
easat-6589	342	10	was	be	AUX
easat-6589	342	11	instagram	instagram	PROPN
easat-6589	342	12	's	's	PART
easat-6589	342	13	visuals	visual	NOUN
easat-6589	342	14	such	such	ADJ
easat-6589	342	15	as	as	ADP
easat-6589	342	16	pictures	picture	NOUN
easat-6589	342	17	resolution	resolution	NOUN
easat-6589	342	18	attract	attract	VERB
easat-6589	342	19	the	the	DET
easat-6589	342	20	customer	customer	NOUN
easat-6589	342	21	more	more	ADJ
easat-6589	342	22	than	than	ADP
easat-6589	342	23	any	any	DET
easat-6589	342	24	other	other	ADJ
easat-6589	342	25	platform	platform	NOUN
easat-6589	342	26	[	[	X
easat-6589	342	27	35	35	NUM
easat-6589	342	28	]	]	PUNCT
easat-6589	342	29	.	.	PUNCT
easat-6589	343	1	as	as	SCONJ
easat-6589	343	2	it	it	PRON
easat-6589	343	3	was	be	AUX
easat-6589	343	4	mentioned	mention	VERB
easat-6589	343	5	earlier	early	ADV
easat-6589	343	6	in	in	ADP
easat-6589	343	7	literature	literature	NOUN
easat-6589	343	8	that	that	SCONJ
easat-6589	343	9	compensation	compensation	NOUN
easat-6589	343	10	is	be	AUX
easat-6589	343	11	a	a	DET
easat-6589	343	12	decent	decent	ADJ
easat-6589	343	13	policy	policy	NOUN
easat-6589	343	14	to	to	PART
easat-6589	343	15	contain	contain	VERB
easat-6589	343	16	the	the	DET
easat-6589	343	17	crisis	crisis	NOUN
easat-6589	343	18	,	,	PUNCT
easat-6589	343	19	this	this	DET
easat-6589	343	20	study	study	NOUN
easat-6589	343	21	did	do	AUX
easat-6589	343	22	not	not	PART
easat-6589	343	23	find	find	VERB
easat-6589	343	24	a	a	DET
easat-6589	343	25	significant	significant	ADJ
easat-6589	343	26	difference	difference	NOUN
easat-6589	343	27	but	but	CCONJ
easat-6589	343	28	noted	note	VERB
easat-6589	343	29	that	that	SCONJ
easat-6589	343	30	the	the	DET
easat-6589	343	31	utilization	utilization	NOUN
easat-6589	343	32	of	of	ADP
easat-6589	343	33	this	this	DET
easat-6589	343	34	strategy	strategy	NOUN
easat-6589	343	35	is	be	AUX
easat-6589	343	36	very	very	ADV
easat-6589	343	37	rare	rare	ADJ
easat-6589	343	38	according	accord	VERB
easat-6589	343	39	to	to	ADP
easat-6589	343	40	the	the	DET
easat-6589	343	41	research	research	NOUN
easat-6589	343	42	sample	sample	NOUN
easat-6589	343	43	.	.	PUNCT
easat-6589	344	1	this	this	DET
easat-6589	344	2	finding	finding	NOUN
easat-6589	344	3	contradicts	contradict	VERB
easat-6589	344	4	previous	previous	ADJ
easat-6589	344	5	studies	study	NOUN
easat-6589	344	6	such	such	ADJ
easat-6589	344	7	as	as	ADP
easat-6589	344	8	yuan	yuan	NOUN
easat-6589	344	9	,	,	PUNCT
easat-6589	344	10	et	et	PROPN
easat-6589	344	11	al	al	PROPN
easat-6589	344	12	.	.	PUNCT
easat-6589	345	1	[	[	X
easat-6589	345	2	10	10	NUM
easat-6589	345	3	]	]	PUNCT
easat-6589	345	4	and	and	CCONJ
easat-6589	345	5	gannon	gannon	PROPN
easat-6589	345	6	,	,	PUNCT
easat-6589	345	7	et	et	PROPN
easat-6589	345	8	al	al	PROPN
easat-6589	345	9	.	.	PUNCT
easat-6589	346	1	[	[	X
easat-6589	346	2	32]who	32]who	NUM
easat-6589	346	3	among	among	ADP
easat-6589	346	4	other	other	ADJ
easat-6589	346	5	things	thing	NOUN
easat-6589	346	6	found	find	VERB
easat-6589	346	7	that	that	SCONJ
easat-6589	346	8	compensation	compensation	NOUN
easat-6589	346	9	was	be	AUX
easat-6589	346	10	a	a	DET
easat-6589	346	11	particularly	particularly	ADV
easat-6589	346	12	main	main	ADJ
easat-6589	346	13	tactic	tactic	NOUN
easat-6589	346	14	for	for	ADP
easat-6589	346	15	handling	handle	VERB
easat-6589	346	16	crisis	crisis	NOUN
easat-6589	346	17	situations	situation	NOUN
easat-6589	346	18	.	.	PUNCT
easat-6589	347	1	"	"	PUNCT
easat-6589	347	2	we	we	PRON
easat-6589	347	3	offered	offer	VERB
easat-6589	347	4	a	a	DET
easat-6589	347	5	special	special	ADJ
easat-6589	347	6	deal	deal	NOUN
easat-6589	347	7	through	through	ADP
easat-6589	347	8	instagram	instagram	PROPN
easat-6589	347	9	customer	customer	NOUN
easat-6589	347	10	that	that	PRON
easat-6589	347	11	customers	customer	NOUN
easat-6589	347	12	may	may	AUX
easat-6589	347	13	utilize	utilize	VERB
easat-6589	347	14	at	at	ADP
easat-6589	347	15	any	any	DET
easat-6589	347	16	time	time	NOUN
easat-6589	347	17	and	and	CCONJ
easat-6589	347	18	at	at	ADP
easat-6589	347	19	any	any	DET
easat-6589	347	20	branch	branch	NOUN
easat-6589	347	21	of	of	ADP
easat-6589	347	22	our	our	PRON
easat-6589	347	23	coffee	coffee	NOUN
easat-6589	347	24	shop	shop	NOUN
easat-6589	347	25	as	as	ADP
easat-6589	347	26	one	one	NUM
easat-6589	347	27	of	of	ADP
easat-6589	347	28	our	our	PRON
easat-6589	347	29	ways	way	NOUN
easat-6589	347	30	to	to	PART
easat-6589	347	31	make	make	VERB
easat-6589	347	32	them	they	PRON
easat-6589	347	33	happy	happy	ADJ
easat-6589	347	34	when	when	SCONJ
easat-6589	347	35	the	the	DET
easat-6589	347	36	issue	issue	NOUN
easat-6589	347	37	recently	recently	ADV
easat-6589	347	38	arose	arise	VERB
easat-6589	347	39	…	…	PUNCT
easat-6589	347	40	"participant	"participant	ADJ
easat-6589	347	41	(	(	PUNCT
easat-6589	347	42	p5	p5	ADJ
easat-6589	347	43	)	)	PUNCT
easat-6589	347	44	2498	2498	NUM
easat-6589	347	45	edelweiss	edelweiss	PROPN
easat-6589	347	46	applied	apply	VERB
easat-6589	347	47	science	science	NOUN
easat-6589	347	48	and	and	CCONJ
easat-6589	347	49	technology	technology	NOUN
easat-6589	347	50	issn	issn	PROPN
easat-6589	347	51	:	:	PUNCT
easat-6589	347	52	2576	2576	NUM
easat-6589	347	53	-	-	SYM
easat-6589	347	54	8484	8484	NUM
easat-6589	347	55	vol	vol	NOUN
easat-6589	347	56	.	.	PROPN
easat-6589	348	1	9	9	NUM
easat-6589	348	2	,	,	PUNCT
easat-6589	348	3	no	no	INTJ
easat-6589	348	4	.	.	NOUN
easat-6589	348	5	4	4	NUM
easat-6589	348	6	:	:	PUNCT
easat-6589	348	7	2487	2487	NUM
easat-6589	348	8	-	-	SYM
easat-6589	348	9	2501	2501	NUM
easat-6589	348	10	,	,	PUNCT
easat-6589	348	11	2025	2025	NUM
easat-6589	348	12	doi	doi	NOUN
easat-6589	348	13	:	:	PUNCT
easat-6589	348	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	348	15	©	©	PROPN
easat-6589	348	16	2025	2025	NUM
easat-6589	348	17	by	by	ADP
easat-6589	348	18	the	the	DET
easat-6589	348	19	author	author	NOUN
easat-6589	348	20	;	;	PUNCT
easat-6589	348	21	licensee	licensee	PROPN
easat-6589	348	22	learning	learning	NOUN
easat-6589	348	23	gate	gate	NOUN
easat-6589	348	24	"	"	PUNCT
easat-6589	348	25	most	most	ADJ
easat-6589	348	26	of	of	ADP
easat-6589	348	27	our	our	PRON
easat-6589	348	28	crises	crisis	NOUN
easat-6589	348	29	we	we	PRON
easat-6589	348	30	found	find	VERB
easat-6589	348	31	that	that	SCONJ
easat-6589	348	32	the	the	DET
easat-6589	348	33	best	good	ADJ
easat-6589	348	34	solution	solution	NOUN
easat-6589	348	35	was	be	AUX
easat-6589	348	36	to	to	PART
easat-6589	348	37	offer	offer	VERB
easat-6589	348	38	a	a	DET
easat-6589	348	39	discount	discount	NOUN
easat-6589	348	40	to	to	ADP
easat-6589	348	41	the	the	DET
easat-6589	348	42	customer	customer	NOUN
easat-6589	348	43	quickly	quickly	ADV
easat-6589	348	44	...	...	PUNCT
easat-6589	349	1	sometimes	sometimes	ADV
easat-6589	349	2	the	the	DET
easat-6589	349	3	customer	customer	NOUN
easat-6589	349	4	wants	want	VERB
easat-6589	349	5	an	an	DET
easat-6589	349	6	offer	offer	NOUN
easat-6589	349	7	more	more	ADJ
easat-6589	349	8	than	than	ADP
easat-6589	349	9	an	an	DET
easat-6589	349	10	apology	apology	NOUN
easat-6589	349	11	…	…	PUNCT
easat-6589	349	12	colorful	colorful	ADJ
easat-6589	349	13	image	image	NOUN
easat-6589	349	14	on	on	ADP
easat-6589	349	15	instagram	instagram	PROPN
easat-6589	349	16	was	be	AUX
easat-6589	349	17	good	good	ADJ
easat-6589	349	18	solution	solution	NOUN
easat-6589	349	19	for	for	ADP
easat-6589	349	20	us	we	PRON
easat-6589	349	21	"	"	PUNCT
easat-6589	349	22	participant	participant	NOUN
easat-6589	349	23	(	(	PUNCT
easat-6589	349	24	p1	p1	PROPN
easat-6589	349	25	)	)	PUNCT
easat-6589	349	26	.	.	PUNCT
easat-6589	350	1	"	"	PUNCT
easat-6589	350	2	...	...	PUNCT
easat-6589	350	3	furthermore	furthermore	ADV
easat-6589	350	4	,	,	PUNCT
easat-6589	350	5	the	the	DET
easat-6589	350	6	full	full	ADJ
easat-6589	350	7	compensation	compensation	NOUN
easat-6589	350	8	approach	approach	NOUN
easat-6589	350	9	is	be	AUX
easat-6589	350	10	a	a	DET
easat-6589	350	11	good	good	ADJ
easat-6589	350	12	one	one	NOUN
easat-6589	350	13	because	because	SCONJ
easat-6589	350	14	we	we	PRON
easat-6589	350	15	observed	observe	VERB
easat-6589	350	16	its	its	PRON
easat-6589	350	17	benefits	benefit	NOUN
easat-6589	350	18	;	;	PUNCT
easat-6589	350	19	many	many	ADJ
easat-6589	350	20	customers	customer	NOUN
easat-6589	350	21	accepted	accept	VERB
easat-6589	350	22	our	our	PRON
easat-6589	350	23	offer	offer	NOUN
easat-6589	350	24	of	of	ADP
easat-6589	350	25	full	full	ADJ
easat-6589	350	26	recompense	recompense	NOUN
easat-6589	350	27	for	for	ADP
easat-6589	350	28	their	their	PRON
easat-6589	350	29	meal	meal	NOUN
easat-6589	350	30	and	and	CCONJ
easat-6589	350	31	thought	think	VERB
easat-6589	350	32	it	it	PRON
easat-6589	350	33	was	be	AUX
easat-6589	350	34	a	a	DET
easat-6589	350	35	nice	nice	ADJ
easat-6589	350	36	one	one	NOUN
easat-6589	350	37	.	.	PUNCT
easat-6589	351	1	"	"	PUNCT
easat-6589	351	2	.	.	PUNCT
easat-6589	352	1	participant	participant	NOUN
easat-6589	352	2	(	(	PUNCT
easat-6589	352	3	p4	p4	ADJ
easat-6589	352	4	)	)	PUNCT
easat-6589	352	5	4.5	4.5	NUM
easat-6589	352	6	.	.	PUNCT
easat-6589	353	1	real	real	ADJ
easat-6589	353	2	-	-	PUNCT
easat-6589	353	3	time	time	NOUN
easat-6589	353	4	feedback	feedback	NOUN
easat-6589	353	5	strategy	strategy	NOUN
easat-6589	353	6	from	from	ADP
easat-6589	353	7	the	the	DET
easat-6589	353	8	results	result	NOUN
easat-6589	353	9	,	,	PUNCT
easat-6589	353	10	it	it	PRON
easat-6589	353	11	is	be	AUX
easat-6589	353	12	clear	clear	ADJ
easat-6589	353	13	that	that	SCONJ
easat-6589	353	14	using	use	VERB
easat-6589	353	15	real	real	ADJ
easat-6589	353	16	time	time	NOUN
easat-6589	353	17	strategy	strategy	NOUN
easat-6589	353	18	on	on	ADP
easat-6589	353	19	social	social	ADJ
easat-6589	353	20	media	medium	NOUN
easat-6589	353	21	is	be	AUX
easat-6589	353	22	an	an	DET
easat-6589	353	23	effective	effective	ADJ
easat-6589	353	24	in	in	ADP
easat-6589	353	25	maintaining	maintain	VERB
easat-6589	353	26	the	the	DET
easat-6589	353	27	crisis	crisis	NOUN
easat-6589	353	28	.	.	PUNCT
easat-6589	354	1	some	some	DET
easat-6589	354	2	participants	participant	NOUN
easat-6589	354	3	adopted	adopt	VERB
easat-6589	354	4	a	a	DET
easat-6589	354	5	real	real	ADJ
easat-6589	354	6	-	-	PUNCT
easat-6589	354	7	time	time	NOUN
easat-6589	354	8	feedback	feedback	NOUN
easat-6589	354	9	technique	technique	NOUN
easat-6589	354	10	,	,	PUNCT
easat-6589	354	11	which	which	PRON
easat-6589	354	12	allowed	allow	VERB
easat-6589	354	13	them	they	PRON
easat-6589	354	14	to	to	PART
easat-6589	354	15	reply	reply	VERB
easat-6589	354	16	to	to	ADP
easat-6589	354	17	multiple	multiple	ADJ
easat-6589	354	18	clients	client	NOUN
easat-6589	354	19	at	at	ADP
easat-6589	354	20	once	once	ADV
easat-6589	354	21	,	,	PUNCT
easat-6589	354	22	regardless	regardless	ADV
easat-6589	354	23	of	of	ADP
easat-6589	354	24	the	the	DET
easat-6589	354	25	type	type	NOUN
easat-6589	354	26	of	of	ADP
easat-6589	354	27	platform	platform	NOUN
easat-6589	354	28	.	.	PUNCT
easat-6589	355	1	they	they	PRON
easat-6589	355	2	discovered	discover	VERB
easat-6589	355	3	that	that	SCONJ
easat-6589	355	4	this	this	PRON
easat-6589	355	5	was	be	AUX
easat-6589	355	6	a	a	DET
easat-6589	355	7	useful	useful	ADJ
easat-6589	355	8	tactic	tactic	NOUN
easat-6589	355	9	at	at	ADP
easat-6589	355	10	difficult	difficult	ADJ
easat-6589	355	11	times	time	NOUN
easat-6589	355	12	.	.	PUNCT
easat-6589	356	1	a	a	DET
easat-6589	356	2	similar	similar	ADJ
easat-6589	356	3	conclusion	conclusion	NOUN
easat-6589	356	4	was	be	AUX
easat-6589	356	5	reached	reach	VERB
easat-6589	356	6	by	by	ADP
easat-6589	356	7	khan	khan	PROPN
easat-6589	356	8	,	,	PUNCT
easat-6589	356	9	et	et	PROPN
easat-6589	356	10	al	al	PROPN
easat-6589	356	11	.	.	PUNCT
easat-6589	357	1	[	[	X
easat-6589	357	2	25	25	NUM
easat-6589	357	3	]	]	PUNCT
easat-6589	357	4	who	who	PRON
easat-6589	357	5	stress	stress	VERB
easat-6589	357	6	that	that	SCONJ
easat-6589	357	7	contacting	contact	VERB
easat-6589	357	8	customers	customer	NOUN
easat-6589	357	9	across	across	ADP
easat-6589	357	10	a	a	DET
easat-6589	357	11	variety	variety	NOUN
easat-6589	357	12	of	of	ADP
easat-6589	357	13	platforms	platform	NOUN
easat-6589	357	14	is	be	AUX
easat-6589	357	15	crucial	crucial	ADJ
easat-6589	357	16	since	since	SCONJ
easat-6589	357	17	customer	customer	NOUN
easat-6589	357	18	satisfaction	satisfaction	NOUN
easat-6589	357	19	plays	play	VERB
easat-6589	357	20	a	a	DET
easat-6589	357	21	significant	significant	ADJ
easat-6589	357	22	role	role	NOUN
easat-6589	357	23	in	in	ADP
easat-6589	357	24	a	a	DET
easat-6589	357	25	company	company	NOUN
easat-6589	357	26	's	's	PART
easat-6589	357	27	reputation	reputation	NOUN
easat-6589	357	28	.	.	PUNCT
easat-6589	358	1	a	a	DET
easat-6589	358	2	similar	similar	ADJ
easat-6589	358	3	pattern	pattern	NOUN
easat-6589	358	4	of	of	ADP
easat-6589	358	5	results	result	NOUN
easat-6589	358	6	was	be	AUX
easat-6589	358	7	obtained	obtain	VERB
easat-6589	358	8	in	in	ADP
easat-6589	358	9	al	al	PROPN
easat-6589	358	10	balawi	balawi	PROPN
easat-6589	358	11	,	,	PUNCT
easat-6589	358	12	et	et	PROPN
easat-6589	358	13	al	al	PROPN
easat-6589	358	14	.	.	PUNCT
easat-6589	359	1	[	[	X
easat-6589	359	2	29	29	NUM
easat-6589	359	3	]	]	PUNCT
easat-6589	359	4	who	who	PRON
easat-6589	359	5	made	make	VERB
easat-6589	359	6	the	the	DET
easat-6589	359	7	following	follow	VERB
easat-6589	359	8	claim	claim	NOUN
easat-6589	359	9	about	about	ADP
easat-6589	359	10	real	real	ADJ
easat-6589	359	11	-	-	PUNCT
easat-6589	359	12	time	time	NOUN
easat-6589	359	13	functionalities	functionality	NOUN
easat-6589	359	14	:	:	PUNCT
easat-6589	359	15	they	they	PRON
easat-6589	359	16	help	help	VERB
easat-6589	359	17	managers	manager	NOUN
easat-6589	359	18	to	to	PART
easat-6589	359	19	make	make	VERB
easat-6589	359	20	decisions	decision	NOUN
easat-6589	359	21	more	more	ADV
easat-6589	359	22	quickly	quickly	ADV
easat-6589	359	23	in	in	ADP
easat-6589	359	24	instances	instance	NOUN
easat-6589	359	25	where	where	SCONJ
easat-6589	359	26	time	time	NOUN
easat-6589	359	27	is	be	AUX
easat-6589	359	28	of	of	ADP
easat-6589	359	29	the	the	DET
easat-6589	359	30	essence	essence	NOUN
easat-6589	359	31	,	,	PUNCT
easat-6589	359	32	which	which	PRON
easat-6589	359	33	can	can	AUX
easat-6589	359	34	enhance	enhance	VERB
easat-6589	359	35	crisis	crisis	NOUN
easat-6589	359	36	management	management	NOUN
easat-6589	359	37	and	and	CCONJ
easat-6589	359	38	lessen	lessen	VERB
easat-6589	359	39	the	the	DET
easat-6589	359	40	risk	risk	NOUN
easat-6589	359	41	of	of	ADP
easat-6589	359	42	organizational	organizational	ADJ
easat-6589	359	43	harm	harm	NOUN
easat-6589	359	44	.	.	PUNCT
easat-6589	360	1	"	"	PUNCT
easat-6589	360	2	we	we	PRON
easat-6589	360	3	implemented	implement	VERB
easat-6589	360	4	real	real	ADJ
easat-6589	360	5	-	-	PUNCT
easat-6589	360	6	time	time	NOUN
easat-6589	360	7	response	response	NOUN
easat-6589	360	8	on	on	ADP
easat-6589	360	9	whatsapp	whatsapp	NOUN
easat-6589	360	10	for	for	ADP
easat-6589	360	11	a	a	DET
easat-6589	360	12	full	full	ADJ
easat-6589	360	13	day	day	NOUN
easat-6589	360	14	,	,	PUNCT
easat-6589	360	15	and	and	CCONJ
easat-6589	360	16	that	that	PRON
easat-6589	360	17	proved	prove	VERB
easat-6589	360	18	to	to	PART
easat-6589	360	19	be	be	AUX
easat-6589	360	20	quite	quite	ADV
easat-6589	360	21	beneficial	beneficial	ADJ
easat-6589	360	22	for	for	ADP
easat-6589	360	23	us	we	PRON
easat-6589	360	24	as	as	SCONJ
easat-6589	360	25	our	our	PRON
easat-6589	360	26	client	client	NOUN
easat-6589	360	27	’s	’s	PART
easat-6589	360	28	expressed	express	VERB
easat-6589	360	29	gratitude	gratitude	NOUN
easat-6589	360	30	r	r	NOUN
easat-6589	360	31	our	our	PRON
easat-6589	360	32	prompt	prompt	ADJ
easat-6589	360	33	response	response	NOUN
easat-6589	360	34	.	.	PUNCT
easat-6589	361	1	when	when	SCONJ
easat-6589	361	2	a	a	DET
easat-6589	361	3	customer	customer	NOUN
easat-6589	361	4	inquired	inquire	VERB
easat-6589	361	5	about	about	ADP
easat-6589	361	6	anything	anything	PRON
easat-6589	361	7	,	,	PUNCT
easat-6589	361	8	we	we	PRON
easat-6589	361	9	responded	respond	VERB
easat-6589	361	10	right	right	ADV
easat-6589	361	11	away	away	ADV
easat-6589	361	12	,	,	PUNCT
easat-6589	361	13	apologizing	apologize	VERB
easat-6589	361	14	and	and	CCONJ
easat-6589	361	15	outlining	outline	VERB
easat-6589	361	16	the	the	DET
easat-6589	361	17	issue	issue	NOUN
easat-6589	361	18	for	for	ADP
easat-6589	361	19	them	they	PRON
easat-6589	361	20	.	.	PUNCT
easat-6589	361	21	"	"	PUNCT
easat-6589	362	1	participant	participant	NOUN
easat-6589	362	2	(	(	PUNCT
easat-6589	362	3	p6	p6	PROPN
easat-6589	362	4	)	)	PUNCT
easat-6589	362	5	.	.	PUNCT
easat-6589	363	1	"	"	PUNCT
easat-6589	363	2	...	...	PUNCT
easat-6589	363	3	the	the	DET
easat-6589	363	4	use	use	NOUN
easat-6589	363	5	of	of	ADP
easat-6589	363	6	live	live	ADJ
easat-6589	363	7	chat	chat	NOUN
easat-6589	363	8	whatsapp	whatsapp	NOUN
easat-6589	363	9	is	be	AUX
easat-6589	363	10	to	to	PART
easat-6589	363	11	reply	reply	VERB
easat-6589	363	12	to	to	ADP
easat-6589	363	13	the	the	DET
easat-6589	363	14	affected	affected	ADJ
easat-6589	363	15	customers	customer	NOUN
easat-6589	363	16	with	with	ADP
easat-6589	363	17	the	the	DET
easat-6589	363	18	apologies	apology	NOUN
easat-6589	363	19	and	and	CCONJ
easat-6589	363	20	full	full	ADJ
easat-6589	363	21	refund	refund	NOUN
easat-6589	363	22	for	for	ADP
easat-6589	363	23	their	their	PRON
easat-6589	363	24	order	order	NOUN
easat-6589	363	25	.	.	PUNCT
easat-6589	363	26	"	"	PUNCT
easat-6589	364	1	participant	participant	ADJ
easat-6589	364	2	(	(	PUNCT
easat-6589	364	3	p3	p3	PROPN
easat-6589	364	4	)	)	PUNCT
easat-6589	364	5	.	.	PUNCT
easat-6589	365	1	5	5	X
easat-6589	365	2	.	.	X
easat-6589	365	3	conclusions	conclusion	NOUN
easat-6589	365	4	and	and	CCONJ
easat-6589	365	5	limitations	limitation	NOUN
easat-6589	365	6	the	the	DET
easat-6589	365	7	aim	aim	NOUN
easat-6589	365	8	of	of	ADP
easat-6589	365	9	this	this	DET
easat-6589	365	10	study	study	NOUN
easat-6589	365	11	is	be	AUX
easat-6589	365	12	to	to	PART
easat-6589	365	13	explore	explore	VERB
easat-6589	365	14	the	the	DET
easat-6589	365	15	impact	impact	NOUN
easat-6589	365	16	of	of	ADP
easat-6589	365	17	social	social	ADJ
easat-6589	365	18	media	medium	NOUN
easat-6589	365	19	platforms	platform	NOUN
easat-6589	365	20	on	on	ADP
easat-6589	365	21	the	the	DET
easat-6589	365	22	online	online	ADJ
easat-6589	365	23	reputation	reputation	NOUN
easat-6589	365	24	of	of	ADP
easat-6589	365	25	smes	sme	NOUN
easat-6589	365	26	in	in	ADP
easat-6589	365	27	the	the	DET
easat-6589	365	28	saudi	saudi	ADJ
easat-6589	365	29	arabian	arabian	ADJ
easat-6589	365	30	context	context	NOUN
easat-6589	365	31	,	,	PUNCT
easat-6589	365	32	as	as	ADV
easat-6589	365	33	well	well	ADV
easat-6589	365	34	as	as	ADP
easat-6589	365	35	to	to	PART
easat-6589	365	36	identify	identify	VERB
easat-6589	365	37	the	the	DET
easat-6589	365	38	strategies	strategy	NOUN
easat-6589	365	39	used	use	VERB
easat-6589	365	40	by	by	ADP
easat-6589	365	41	companies	company	NOUN
easat-6589	365	42	to	to	PART
easat-6589	365	43	effectively	effectively	ADV
easat-6589	365	44	manage	manage	VERB
easat-6589	365	45	their	their	PRON
easat-6589	365	46	online	online	ADJ
easat-6589	365	47	reputation	reputation	NOUN
easat-6589	365	48	across	across	ADP
easat-6589	365	49	different	different	ADJ
easat-6589	365	50	social	social	ADJ
easat-6589	365	51	media	medium	NOUN
easat-6589	365	52	platforms	platform	NOUN
easat-6589	365	53	.	.	PUNCT
easat-6589	366	1	in	in	ADP
easat-6589	366	2	order	order	NOUN
easat-6589	366	3	to	to	PART
easat-6589	366	4	address	address	VERB
easat-6589	366	5	this	this	DET
easat-6589	366	6	aim	aim	NOUN
easat-6589	366	7	,	,	PUNCT
easat-6589	366	8	semi	semi	ADJ
easat-6589	366	9	-	-	ADJ
easat-6589	366	10	structured	structured	ADJ
easat-6589	366	11	interviews	interview	NOUN
easat-6589	366	12	as	as	ADP
easat-6589	366	13	a	a	DET
easat-6589	366	14	qualitative	qualitative	ADJ
easat-6589	366	15	data	data	NOUN
easat-6589	366	16	collection	collection	NOUN
easat-6589	366	17	method	method	NOUN
easat-6589	366	18	were	be	AUX
easat-6589	366	19	used	use	VERB
easat-6589	366	20	to	to	PART
easat-6589	366	21	obtain	obtain	VERB
easat-6589	366	22	insightful	insightful	ADJ
easat-6589	366	23	opinions	opinion	NOUN
easat-6589	366	24	from	from	ADP
easat-6589	366	25	smalland	smalland	NOUN
easat-6589	366	26	medium	medium	ADJ
easat-6589	366	27	-	-	PUNCT
easat-6589	366	28	sized	sized	ADJ
easat-6589	366	29	business	business	NOUN
easat-6589	366	30	(	(	PUNCT
easat-6589	366	31	sme	sme	NOUN
easat-6589	366	32	)	)	PUNCT
easat-6589	366	33	owners	owner	NOUN
easat-6589	366	34	in	in	ADP
easat-6589	366	35	the	the	DET
easat-6589	366	36	kingdom	kingdom	NOUN
easat-6589	366	37	of	of	ADP
easat-6589	366	38	saudi	saudi	PROPN
easat-6589	366	39	arabia	arabia	PROPN
easat-6589	366	40	.	.	PUNCT
easat-6589	367	1	the	the	DET
easat-6589	367	2	interviews	interview	NOUN
easat-6589	367	3	that	that	PRON
easat-6589	367	4	were	be	AUX
easat-6589	367	5	performed	perform	VERB
easat-6589	367	6	gave	give	VERB
easat-6589	367	7	us	we	PRON
easat-6589	367	8	the	the	DET
easat-6589	367	9	chance	chance	NOUN
easat-6589	367	10	to	to	PART
easat-6589	367	11	learn	learn	VERB
easat-6589	367	12	more	more	ADJ
easat-6589	367	13	about	about	ADP
easat-6589	367	14	the	the	DET
easat-6589	367	15	participants	participant	NOUN
easat-6589	367	16	'	'	PART
easat-6589	367	17	perspectives	perspective	NOUN
easat-6589	367	18	,	,	PUNCT
easat-6589	367	19	methods	method	NOUN
easat-6589	367	20	,	,	PUNCT
easat-6589	367	21	and	and	CCONJ
easat-6589	367	22	experiences	experience	NOUN
easat-6589	367	23	with	with	ADP
easat-6589	367	24	managing	manage	VERB
easat-6589	367	25	their	their	PRON
easat-6589	367	26	online	online	ADJ
easat-6589	367	27	reputation	reputation	NOUN
easat-6589	367	28	.	.	PUNCT
easat-6589	368	1	moreover	moreover	ADV
easat-6589	368	2	,	,	PUNCT
easat-6589	368	3	the	the	DET
easat-6589	368	4	study	study	NOUN
easat-6589	368	5	sought	seek	VERB
easat-6589	368	6	to	to	PART
easat-6589	368	7	provide	provide	VERB
easat-6589	368	8	customized	customized	ADJ
easat-6589	368	9	recommendations	recommendation	NOUN
easat-6589	368	10	for	for	ADP
easat-6589	368	11	effective	effective	ADJ
easat-6589	368	12	reputation	reputation	NOUN
easat-6589	368	13	management	management	NOUN
easat-6589	368	14	on	on	ADP
easat-6589	368	15	digital	digital	ADJ
easat-6589	368	16	platforms	platform	NOUN
easat-6589	368	17	,	,	PUNCT
easat-6589	368	18	specifically	specifically	ADV
easat-6589	368	19	focusing	focus	VERB
easat-6589	368	20	on	on	ADP
easat-6589	368	21	the	the	DET
easat-6589	368	22	saudi	saudi	ADJ
easat-6589	368	23	arabian	arabian	ADJ
easat-6589	368	24	context	context	NOUN
easat-6589	368	25	.	.	PUNCT
easat-6589	369	1	our	our	PRON
easat-6589	369	2	study	study	NOUN
easat-6589	369	3	's	's	PART
easat-6589	369	4	findings	finding	NOUN
easat-6589	369	5	show	show	VERB
easat-6589	369	6	that	that	SCONJ
easat-6589	369	7	,	,	PUNCT
easat-6589	369	8	when	when	SCONJ
easat-6589	369	9	faced	face	VERB
easat-6589	369	10	with	with	ADP
easat-6589	369	11	a	a	DET
easat-6589	369	12	crisis	crisis	NOUN
easat-6589	369	13	,	,	PUNCT
easat-6589	369	14	smes	sme	NOUN
easat-6589	369	15	employ	employ	VERB
easat-6589	369	16	a	a	DET
easat-6589	369	17	range	range	NOUN
easat-6589	369	18	of	of	ADP
easat-6589	369	19	tactics	tactic	NOUN
easat-6589	369	20	to	to	PART
easat-6589	369	21	manage	manage	VERB
easat-6589	369	22	their	their	PRON
easat-6589	369	23	internet	internet	NOUN
easat-6589	369	24	reputation	reputation	NOUN
easat-6589	369	25	.	.	PUNCT
easat-6589	370	1	while	while	SCONJ
easat-6589	370	2	the	the	DET
easat-6589	370	3	particular	particular	ADJ
easat-6589	370	4	methods	method	NOUN
easat-6589	370	5	utilized	utilize	VERB
easat-6589	370	6	may	may	AUX
easat-6589	370	7	vary	vary	VERB
easat-6589	370	8	based	base	VERB
easat-6589	370	9	on	on	ADP
easat-6589	370	10	the	the	DET
easat-6589	370	11	platform	platform	NOUN
easat-6589	370	12	,	,	PUNCT
easat-6589	370	13	a	a	DET
easat-6589	370	14	prevalent	prevalent	ADJ
easat-6589	370	15	trend	trend	NOUN
easat-6589	370	16	noted	note	VERB
easat-6589	370	17	is	be	AUX
easat-6589	370	18	the	the	DET
easat-6589	370	19	efficacy	efficacy	NOUN
easat-6589	370	20	of	of	ADP
easat-6589	370	21	launching	launch	VERB
easat-6589	370	22	public	public	ADJ
easat-6589	370	23	apologies	apology	NOUN
easat-6589	370	24	as	as	ADP
easat-6589	370	25	a	a	DET
easat-6589	370	26	first	first	ADJ
easat-6589	370	27	step	step	NOUN
easat-6589	370	28	,	,	PUNCT
easat-6589	370	29	succeeded	succeed	VERB
easat-6589	370	30	by	by	ADP
easat-6589	370	31	more	more	ADJ
easat-6589	370	32	marketing	marketing	NOUN
easat-6589	370	33	initiatives	initiative	NOUN
easat-6589	370	34	.	.	PUNCT
easat-6589	371	1	furthermore	furthermore	ADV
easat-6589	371	2	,	,	PUNCT
easat-6589	371	3	it	it	PRON
easat-6589	371	4	is	be	AUX
easat-6589	371	5	evident	evident	ADJ
easat-6589	371	6	that	that	SCONJ
easat-6589	371	7	small	small	ADJ
easat-6589	371	8	and	and	CCONJ
easat-6589	371	9	medium	medium	ADJ
easat-6589	371	10	-	-	PUNCT
easat-6589	371	11	sized	sized	ADJ
easat-6589	371	12	businesses	business	NOUN
easat-6589	371	13	(	(	PUNCT
easat-6589	371	14	smes	sme	NOUN
easat-6589	371	15	)	)	PUNCT
easat-6589	371	16	frequently	frequently	ADV
easat-6589	371	17	use	use	VERB
easat-6589	371	18	many	many	ADJ
easat-6589	371	19	platforms	platform	NOUN
easat-6589	371	20	to	to	PART
easat-6589	371	21	improve	improve	VERB
easat-6589	371	22	their	their	PRON
easat-6589	371	23	capacity	capacity	NOUN
easat-6589	371	24	to	to	PART
easat-6589	371	25	interact	interact	VERB
easat-6589	371	26	with	with	ADP
easat-6589	371	27	a	a	DET
easat-6589	371	28	variety	variety	NOUN
easat-6589	371	29	of	of	ADP
easat-6589	371	30	customer	customer	NOUN
easat-6589	371	31	groups	group	NOUN
easat-6589	371	32	.	.	PUNCT
easat-6589	372	1	even	even	ADV
easat-6589	372	2	though	though	SCONJ
easat-6589	372	3	this	this	DET
easat-6589	372	4	study	study	NOUN
easat-6589	372	5	has	have	AUX
easat-6589	372	6	yielded	yield	VERB
easat-6589	372	7	valuable	valuable	ADJ
easat-6589	372	8	insights	insight	NOUN
easat-6589	372	9	,	,	PUNCT
easat-6589	372	10	it	it	PRON
easat-6589	372	11	is	be	AUX
easat-6589	372	12	crucial	crucial	ADJ
easat-6589	372	13	to	to	PART
easat-6589	372	14	acknowledge	acknowledge	VERB
easat-6589	372	15	its	its	PRON
easat-6589	372	16	limitations	limitation	NOUN
easat-6589	372	17	.	.	PUNCT
easat-6589	373	1	this	this	DET
easat-6589	373	2	study	study	NOUN
easat-6589	373	3	focused	focus	VERB
easat-6589	373	4	on	on	ADP
easat-6589	373	5	smes	sme	NOUN
easat-6589	373	6	in	in	ADP
easat-6589	373	7	saudi	saudi	PROPN
easat-6589	373	8	arabia	arabia	PROPN
easat-6589	373	9	as	as	ADP
easat-6589	373	10	its	its	PRON
easat-6589	373	11	main	main	ADJ
easat-6589	373	12	focus	focus	NOUN
easat-6589	373	13	.	.	PUNCT
easat-6589	374	1	it	it	PRON
easat-6589	374	2	is	be	AUX
easat-6589	374	3	noteworthy	noteworthy	ADJ
easat-6589	374	4	that	that	SCONJ
easat-6589	374	5	the	the	DET
easat-6589	374	6	research	research	NOUN
easat-6589	374	7	findings	finding	NOUN
easat-6589	374	8	may	may	AUX
easat-6589	374	9	not	not	PART
easat-6589	374	10	be	be	AUX
easat-6589	374	11	as	as	ADV
easat-6589	374	12	applicable	applicable	ADJ
easat-6589	374	13	to	to	ADP
easat-6589	374	14	smes	sme	NOUN
easat-6589	374	15	functioning	function	VERB
easat-6589	374	16	in	in	ADP
easat-6589	374	17	different	different	ADJ
easat-6589	374	18	cultural	cultural	ADJ
easat-6589	374	19	and	and	CCONJ
easat-6589	374	20	business	business	NOUN
easat-6589	374	21	contexts	context	NOUN
easat-6589	374	22	due	due	ADP
easat-6589	374	23	to	to	ADP
easat-6589	374	24	their	their	PRON
easat-6589	374	25	limited	limited	ADJ
easat-6589	374	26	scope	scope	NOUN
easat-6589	374	27	.	.	PUNCT
easat-6589	375	1	subsequent	subsequent	ADJ
easat-6589	375	2	research	research	NOUN
easat-6589	375	3	endeavors	endeavor	NOUN
easat-6589	375	4	could	could	AUX
easat-6589	375	5	perhaps	perhaps	ADV
easat-6589	375	6	go	go	VERB
easat-6589	375	7	into	into	ADP
easat-6589	375	8	examining	examine	VERB
easat-6589	375	9	the	the	DET
easat-6589	375	10	cultural	cultural	ADJ
easat-6589	375	11	differences	difference	NOUN
easat-6589	375	12	in	in	ADP
easat-6589	375	13	reputation	reputation	NOUN
easat-6589	375	14	management	management	NOUN
easat-6589	375	15	strategies	strategy	NOUN
easat-6589	375	16	employed	employ	VERB
easat-6589	375	17	by	by	ADP
easat-6589	375	18	small	small	ADJ
easat-6589	375	19	and	and	CCONJ
easat-6589	375	20	medium	medium	ADJ
easat-6589	375	21	-	-	PUNCT
easat-6589	375	22	sized	sized	ADJ
easat-6589	375	23	enterprises	enterprise	NOUN
easat-6589	375	24	.	.	PUNCT
easat-6589	376	1	although	although	SCONJ
easat-6589	376	2	this	this	DET
easat-6589	376	3	research	research	NOUN
easat-6589	376	4	reached	reach	VERB
easat-6589	376	5	data	datum	NOUN
easat-6589	376	6	saturation	saturation	NOUN
easat-6589	376	7	,	,	PUNCT
easat-6589	376	8	we	we	PRON
easat-6589	376	9	also	also	ADV
easat-6589	376	10	recommend	recommend	VERB
easat-6589	376	11	the	the	DET
easat-6589	376	12	inclusion	inclusion	NOUN
easat-6589	376	13	of	of	ADP
easat-6589	376	14	additional	additional	ADJ
easat-6589	376	15	control	control	NOUN
easat-6589	376	16	variables	variable	NOUN
easat-6589	376	17	such	such	ADJ
easat-6589	376	18	as	as	ADP
easat-6589	376	19	company	company	NOUN
easat-6589	376	20	size	size	NOUN
easat-6589	376	21	,	,	PUNCT
easat-6589	376	22	industry	industry	NOUN
easat-6589	376	23	,	,	PUNCT
easat-6589	376	24	or	or	CCONJ
easat-6589	376	25	location	location	NOUN
easat-6589	376	26	to	to	PART
easat-6589	376	27	account	account	VERB
easat-6589	376	28	for	for	ADP
easat-6589	376	29	potential	potential	ADJ
easat-6589	376	30	confounding	confound	VERB
easat-6589	376	31	factors	factor	NOUN
easat-6589	376	32	.	.	PUNCT
easat-6589	377	1	finaly	finaly	VERB
easat-6589	377	2	,	,	PUNCT
easat-6589	377	3	more	more	ADJ
easat-6589	377	4	insight	insight	NOUN
easat-6589	377	5	and	and	CCONJ
easat-6589	377	6	other	other	ADJ
easat-6589	377	7	investigations	investigation	NOUN
easat-6589	377	8	of	of	ADP
easat-6589	377	9	crisis	crisis	NOUN
easat-6589	377	10	management	management	NOUN
easat-6589	377	11	strategies	strategy	NOUN
easat-6589	377	12	on	on	ADP
easat-6589	377	13	social	social	ADJ
easat-6589	377	14	media	medium	NOUN
easat-6589	377	15	platforms	platform	NOUN
easat-6589	377	16	might	might	AUX
easat-6589	377	17	be	be	AUX
easat-6589	377	18	discussed	discuss	VERB
easat-6589	377	19	in	in	ADP
easat-6589	377	20	depth	depth	NOUN
easat-6589	377	21	by	by	ADP
easat-6589	377	22	using	use	VERB
easat-6589	377	23	mixed	mixed	ADJ
easat-6589	377	24	methods	method	NOUN
easat-6589	377	25	to	to	PART
easat-6589	377	26	obtain	obtain	VERB
easat-6589	377	27	quantitative	quantitative	ADJ
easat-6589	377	28	and	and	CCONJ
easat-6589	377	29	qualitative	qualitative	ADJ
easat-6589	377	30	data	datum	NOUN
easat-6589	377	31	.	.	PUNCT
easat-6589	378	1	2499	2499	NUM
easat-6589	378	2	edelweiss	edelweiss	PROPN
easat-6589	378	3	applied	apply	VERB
easat-6589	378	4	science	science	NOUN
easat-6589	378	5	and	and	CCONJ
easat-6589	378	6	technology	technology	NOUN
easat-6589	378	7	issn	issn	PROPN
easat-6589	378	8	:	:	PUNCT
easat-6589	378	9	2576	2576	NUM
easat-6589	378	10	-	-	SYM
easat-6589	378	11	8484	8484	NUM
easat-6589	378	12	vol	vol	NOUN
easat-6589	378	13	.	.	PROPN
easat-6589	379	1	9	9	NUM
easat-6589	379	2	,	,	PUNCT
easat-6589	379	3	no	no	INTJ
easat-6589	379	4	.	.	NOUN
easat-6589	379	5	4	4	NUM
easat-6589	379	6	:	:	PUNCT
easat-6589	379	7	2487	2487	NUM
easat-6589	379	8	-	-	SYM
easat-6589	379	9	2501	2501	NUM
easat-6589	379	10	,	,	PUNCT
easat-6589	379	11	2025	2025	NUM
easat-6589	379	12	doi	doi	NOUN
easat-6589	379	13	:	:	PUNCT
easat-6589	379	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	379	15	©	©	PROPN
easat-6589	379	16	2025	2025	NUM
easat-6589	379	17	by	by	ADP
easat-6589	379	18	the	the	DET
easat-6589	379	19	author	author	NOUN
easat-6589	379	20	;	;	PUNCT
easat-6589	379	21	licensee	licensee	PROPN
easat-6589	379	22	learning	learn	VERB
easat-6589	379	23	gate	gate	PROPN
easat-6589	379	24	institutional	institutional	PROPN
easat-6589	379	25	review	review	PROPN
easat-6589	379	26	board	board	NOUN
easat-6589	379	27	statement	statement	NOUN
easat-6589	379	28	:	:	PUNCT
easat-6589	379	29	this	this	DET
easat-6589	379	30	study	study	NOUN
easat-6589	379	31	was	be	AUX
easat-6589	379	32	approved	approve	VERB
easat-6589	379	33	by	by	ADP
easat-6589	379	34	the	the	DET
easat-6589	379	35	research	research	NOUN
easat-6589	379	36	ethics	ethic	NOUN
easat-6589	379	37	committee	committee	PROPN
easat-6589	379	38	(	(	PUNCT
easat-6589	379	39	rec	rec	NOUN
easat-6589	379	40	number	number	NOUN
easat-6589	379	41	:	:	PUNCT
easat-6589	379	42	seurec-4632	seurec-4632	NOUN
easat-6589	379	43	;	;	PUNCT
easat-6589	379	44	approval	approval	NOUN
easat-6589	379	45	date	date	NOUN
easat-6589	379	46	:	:	PUNCT
easat-6589	379	47	13/1/2025	13/1/2025	NUM
easat-6589	379	48	)	)	PUNCT
easat-6589	379	49	.	.	PUNCT
easat-6589	380	1	the	the	DET
easat-6589	380	2	study	study	NOUN
easat-6589	380	3	adhered	adhere	VERB
easat-6589	380	4	to	to	ADP
easat-6589	380	5	the	the	DET
easat-6589	380	6	relevant	relevant	ADJ
easat-6589	380	7	“	"	PUNCT
easat-6589	380	8	guidelines	guideline	NOUN
easat-6589	380	9	for	for	ADP
easat-6589	380	10	ethical	ethical	ADJ
easat-6589	380	11	research	research	NOUN
easat-6589	380	12	practice	practice	NOUN
easat-6589	380	13	”	"	PUNCT
easat-6589	380	14	set	set	VERB
easat-6589	380	15	out	out	ADP
easat-6589	380	16	by	by	ADP
easat-6589	380	17	the	the	DET
easat-6589	380	18	committee	committee	NOUN
easat-6589	380	19	,	,	PUNCT
easat-6589	380	20	and	and	CCONJ
easat-6589	380	21	informed	inform	VERB
easat-6589	380	22	consent	consent	NOUN
easat-6589	380	23	was	be	AUX
easat-6589	380	24	obtained	obtain	VERB
easat-6589	380	25	from	from	ADP
easat-6589	380	26	all	all	DET
easat-6589	380	27	participants	participant	NOUN
easat-6589	380	28	.	.	PUNCT
easat-6589	381	1	transparency	transparency	NOUN
easat-6589	381	2	:	:	PUNCT
easat-6589	381	3	the	the	DET
easat-6589	381	4	author	author	NOUN
easat-6589	381	5	confirms	confirm	VERB
easat-6589	381	6	that	that	SCONJ
easat-6589	381	7	the	the	DET
easat-6589	381	8	manuscript	manuscript	NOUN
easat-6589	381	9	is	be	AUX
easat-6589	381	10	an	an	DET
easat-6589	381	11	honest	honest	ADJ
easat-6589	381	12	,	,	PUNCT
easat-6589	381	13	accurate	accurate	ADJ
easat-6589	381	14	,	,	PUNCT
easat-6589	381	15	and	and	CCONJ
easat-6589	381	16	transparent	transparent	ADJ
easat-6589	381	17	account	account	NOUN
easat-6589	381	18	of	of	ADP
easat-6589	381	19	the	the	DET
easat-6589	381	20	study	study	NOUN
easat-6589	381	21	;	;	PUNCT
easat-6589	381	22	that	that	SCONJ
easat-6589	381	23	no	no	DET
easat-6589	381	24	vital	vital	ADJ
easat-6589	381	25	features	feature	NOUN
easat-6589	381	26	of	of	ADP
easat-6589	381	27	the	the	DET
easat-6589	381	28	study	study	NOUN
easat-6589	381	29	have	have	AUX
easat-6589	381	30	been	be	AUX
easat-6589	381	31	omitted	omit	VERB
easat-6589	381	32	;	;	PUNCT
easat-6589	381	33	and	and	CCONJ
easat-6589	381	34	that	that	SCONJ
easat-6589	381	35	any	any	DET
easat-6589	381	36	discrepancies	discrepancy	NOUN
easat-6589	381	37	from	from	ADP
easat-6589	381	38	the	the	DET
easat-6589	381	39	study	study	NOUN
easat-6589	381	40	as	as	SCONJ
easat-6589	381	41	planned	plan	VERB
easat-6589	381	42	have	have	AUX
easat-6589	381	43	been	be	AUX
easat-6589	381	44	explained	explain	VERB
easat-6589	381	45	.	.	PUNCT
easat-6589	382	1	this	this	DET
easat-6589	382	2	study	study	NOUN
easat-6589	382	3	followed	follow	VERB
easat-6589	382	4	all	all	DET
easat-6589	382	5	ethical	ethical	ADJ
easat-6589	382	6	practices	practice	NOUN
easat-6589	382	7	during	during	ADP
easat-6589	382	8	writing	writing	NOUN
easat-6589	382	9	.	.	PUNCT
easat-6589	383	1	copyright	copyright	NOUN
easat-6589	383	2	:	:	PUNCT
easat-6589	383	3	©	©	PROPN
easat-6589	383	4	2025	2025	NUM
easat-6589	383	5	by	by	ADP
easat-6589	383	6	the	the	DET
easat-6589	383	7	authors	author	NOUN
easat-6589	383	8	.	.	PUNCT
easat-6589	384	1	this	this	DET
easat-6589	384	2	open	open	ADJ
easat-6589	384	3	-	-	PUNCT
easat-6589	384	4	access	access	NOUN
easat-6589	384	5	article	article	NOUN
easat-6589	384	6	is	be	AUX
easat-6589	384	7	distributed	distribute	VERB
easat-6589	384	8	under	under	ADP
easat-6589	384	9	the	the	DET
easat-6589	384	10	terms	term	NOUN
easat-6589	384	11	and	and	CCONJ
easat-6589	384	12	conditions	condition	NOUN
easat-6589	384	13	of	of	ADP
easat-6589	384	14	the	the	DET
easat-6589	384	15	creative	creative	ADJ
easat-6589	384	16	commons	common	NOUN
easat-6589	384	17	attribution	attribution	NOUN
easat-6589	384	18	(	(	PUNCT
easat-6589	384	19	cc	cc	NOUN
easat-6589	384	20	by	by	ADP
easat-6589	384	21	)	)	PUNCT
easat-6589	384	22	license	license	NOUN
easat-6589	384	23	(	(	PUNCT
easat-6589	384	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-6589	384	25	)	)	PUNCT
easat-6589	384	26	.	.	PUNCT
easat-6589	385	1	references	reference	NOUN
easat-6589	385	2	[	[	X
easat-6589	385	3	1	1	NUM
easat-6589	385	4	]	]	PUNCT
easat-6589	385	5	m.	m.	NOUN
easat-6589	385	6	a.	a.	PROPN
easat-6589	385	7	g.	g.	PROPN
easat-6589	385	8	elmada	elmada	PROPN
easat-6589	385	9	,	,	PUNCT
easat-6589	385	10	m.	m.	PROPN
easat-6589	385	11	v.	v.	ADP
easat-6589	385	12	elmaresa	elmaresa	PROPN
easat-6589	385	13	,	,	PUNCT
easat-6589	385	14	s.	s.	PROPN
easat-6589	385	15	wardhani	wardhani	PROPN
easat-6589	385	16	,	,	PUNCT
easat-6589	385	17	and	and	CCONJ
easat-6589	385	18	w.	w.	PROPN
easat-6589	385	19	a.	a.	PROPN
easat-6589	385	20	n.	n.	PROPN
easat-6589	385	21	putri	putri	PROPN
easat-6589	385	22	,	,	PUNCT
easat-6589	385	23	"	"	PUNCT
easat-6589	385	24	online	online	ADJ
easat-6589	385	25	reputation	reputation	NOUN
easat-6589	385	26	management	management	NOUN
easat-6589	385	27	with	with	ADP
easat-6589	385	28	an	an	DET
easat-6589	385	29	electronic	electronic	ADJ
easat-6589	385	30	word	word	NOUN
easat-6589	385	31	of	of	ADP
easat-6589	385	32	mouth	mouth	NOUN
easat-6589	385	33	approach	approach	NOUN
easat-6589	385	34	,	,	PUNCT
easat-6589	385	35	"	"	PUNCT
easat-6589	385	36	jurnal	jurnal	ADJ
easat-6589	385	37	komunikasi	komunikasi	NOUN
easat-6589	385	38	profesional	profesional	ADJ
easat-6589	385	39	,	,	PUNCT
easat-6589	385	40	vol	vol	NOUN
easat-6589	385	41	.	.	PROPN
easat-6589	386	1	6	6	NUM
easat-6589	386	2	,	,	PUNCT
easat-6589	386	3	no	no	INTJ
easat-6589	386	4	.	.	NOUN
easat-6589	386	5	2	2	NUM
easat-6589	386	6	,	,	PUNCT
easat-6589	386	7	pp	pp	ADJ
easat-6589	386	8	.	.	PUNCT
easat-6589	387	1	119	119	NUM
easat-6589	387	2	-	-	SYM
easat-6589	387	3	128	128	NUM
easat-6589	387	4	,	,	PUNCT
easat-6589	387	5	2022	2022	NUM
easat-6589	387	6	.	.	PUNCT
easat-6589	388	1	[	[	X
easat-6589	388	2	2	2	NUM
easat-6589	388	3	]	]	PUNCT
easat-6589	388	4	m.	m.	NOUN
easat-6589	388	5	e.	e.	PROPN
easat-6589	388	6	graham	graham	PROPN
easat-6589	388	7	and	and	CCONJ
easat-6589	388	8	p.	p.	PROPN
easat-6589	388	9	bansal	bansal	NOUN
easat-6589	388	10	,	,	PUNCT
easat-6589	388	11	"	"	PUNCT
easat-6589	388	12	consumers	consumer	NOUN
easat-6589	388	13	'	'	PART
easat-6589	388	14	willingness	willingness	NOUN
easat-6589	388	15	to	to	PART
easat-6589	388	16	pay	pay	VERB
easat-6589	388	17	for	for	ADP
easat-6589	388	18	corporate	corporate	ADJ
easat-6589	388	19	reputation	reputation	NOUN
easat-6589	388	20	:	:	PUNCT
easat-6589	388	21	the	the	DET
easat-6589	388	22	context	context	NOUN
easat-6589	388	23	of	of	ADP
easat-6589	388	24	airline	airline	NOUN
easat-6589	388	25	companies	company	NOUN
easat-6589	388	26	,	,	PUNCT
easat-6589	388	27	"	"	PUNCT
easat-6589	388	28	corporate	corporate	ADJ
easat-6589	388	29	reputation	reputation	NOUN
easat-6589	388	30	review	review	NOUN
easat-6589	388	31	,	,	PUNCT
easat-6589	388	32	vol	vol	NOUN
easat-6589	388	33	.	.	PROPN
easat-6589	388	34	10	10	NUM
easat-6589	388	35	,	,	PUNCT
easat-6589	388	36	no	no	INTJ
easat-6589	388	37	.	.	NOUN
easat-6589	388	38	3	3	NUM
easat-6589	388	39	,	,	PUNCT
easat-6589	388	40	pp	pp	ADJ
easat-6589	388	41	.	.	PUNCT
easat-6589	388	42	189	189	NUM
easat-6589	388	43	-	-	SYM
easat-6589	388	44	200	200	NUM
easat-6589	388	45	,	,	PUNCT
easat-6589	388	46	2007	2007	NUM
easat-6589	388	47	.	.	PUNCT
easat-6589	389	1	http://dx.doi.org/10.1057/palgrave.crr.1550052	http://dx.doi.org/10.1057/palgrave.crr.1550052	PRON
easat-6589	390	1	[	[	X
easat-6589	390	2	3	3	NUM
easat-6589	390	3	]	]	X
easat-6589	390	4	c.	c.	PROPN
easat-6589	390	5	dijkmans	dijkman	NOUN
easat-6589	390	6	,	,	PUNCT
easat-6589	390	7	p.	p.	NOUN
easat-6589	390	8	kerkhof	kerkhof	NOUN
easat-6589	390	9	,	,	PUNCT
easat-6589	390	10	and	and	CCONJ
easat-6589	390	11	c.	c.	PROPN
easat-6589	390	12	j.	j.	PROPN
easat-6589	390	13	beukeboom	beukeboom	PROPN
easat-6589	390	14	,	,	PUNCT
easat-6589	390	15	"	"	PUNCT
easat-6589	390	16	a	a	DET
easat-6589	390	17	stage	stage	NOUN
easat-6589	390	18	to	to	PART
easat-6589	390	19	engage	engage	VERB
easat-6589	390	20	:	:	PUNCT
easat-6589	390	21	social	social	ADJ
easat-6589	390	22	media	medium	NOUN
easat-6589	390	23	use	use	NOUN
easat-6589	390	24	and	and	CCONJ
easat-6589	390	25	corporate	corporate	ADJ
easat-6589	390	26	reputation	reputation	NOUN
easat-6589	390	27	,	,	PUNCT
easat-6589	390	28	"	"	PUNCT
easat-6589	390	29	tourism	tourism	NOUN
easat-6589	390	30	management	management	NOUN
easat-6589	390	31	,	,	PUNCT
easat-6589	390	32	vol	vol	NOUN
easat-6589	390	33	.	.	PROPN
easat-6589	391	1	47	47	NUM
easat-6589	391	2	,	,	PUNCT
easat-6589	391	3	pp	pp	ADJ
easat-6589	391	4	.	.	PUNCT
easat-6589	392	1	58	58	NUM
easat-6589	392	2	-	-	SYM
easat-6589	392	3	67	67	NUM
easat-6589	392	4	,	,	PUNCT
easat-6589	392	5	2015	2015	NUM
easat-6589	392	6	.	.	PUNCT
easat-6589	393	1	https://doi.org/10.1016/j.tourman.2014.09.005	https://doi.org/10.1016/j.tourman.2014.09.005	NUM
easat-6589	394	1	[	[	X
easat-6589	394	2	4	4	X
easat-6589	394	3	]	]	PUNCT
easat-6589	394	4	p.	p.	PROPN
easat-6589	394	5	aula	aula	PROPN
easat-6589	394	6	,	,	PUNCT
easat-6589	394	7	"	"	PUNCT
easat-6589	394	8	social	social	ADJ
easat-6589	394	9	media	medium	NOUN
easat-6589	394	10	,	,	PUNCT
easat-6589	394	11	reputation	reputation	NOUN
easat-6589	394	12	risk	risk	NOUN
easat-6589	394	13	and	and	CCONJ
easat-6589	394	14	ambient	ambient	ADJ
easat-6589	394	15	publicity	publicity	NOUN
easat-6589	394	16	management	management	NOUN
easat-6589	394	17	,	,	PUNCT
easat-6589	394	18	"	"	PUNCT
easat-6589	394	19	strategy	strategy	NOUN
easat-6589	394	20	&	&	CCONJ
easat-6589	394	21	leadership	leadership	NOUN
easat-6589	394	22	,	,	PUNCT
easat-6589	394	23	vol	vol	NOUN
easat-6589	394	24	.	.	PROPN
easat-6589	394	25	38	38	NUM
easat-6589	394	26	,	,	PUNCT
easat-6589	394	27	no	no	INTJ
easat-6589	394	28	.	.	NOUN
easat-6589	394	29	6	6	NUM
easat-6589	394	30	,	,	PUNCT
easat-6589	394	31	pp	pp	ADJ
easat-6589	394	32	.	.	PUNCT
easat-6589	395	1	43	43	NUM
easat-6589	395	2	-	-	SYM
easat-6589	395	3	49	49	NUM
easat-6589	395	4	,	,	PUNCT
easat-6589	395	5	2010	2010	NUM
easat-6589	395	6	.	.	PUNCT
easat-6589	396	1	http://dx.doi.org/10.1108/10878571011088069	http://dx.doi.org/10.1108/10878571011088069	PROPN
easat-6589	397	1	[	[	X
easat-6589	397	2	5	5	X
easat-6589	397	3	]	]	PUNCT
easat-6589	397	4	j.	j.	PROPN
easat-6589	397	5	h.	h.	PROPN
easat-6589	397	6	kietzmann	kietzmann	PROPN
easat-6589	397	7	,	,	PUNCT
easat-6589	397	8	k.	k.	PROPN
easat-6589	397	9	hermkens	hermkens	PROPN
easat-6589	397	10	,	,	PUNCT
easat-6589	397	11	i.	i.	PROPN
easat-6589	397	12	p.	p.	PROPN
easat-6589	397	13	mccarthy	mccarthy	PROPN
easat-6589	397	14	,	,	PUNCT
easat-6589	397	15	and	and	CCONJ
easat-6589	397	16	b.	b.	PROPN
easat-6589	397	17	s.	s.	PROPN
easat-6589	397	18	silvestre	silvestre	PROPN
easat-6589	397	19	,	,	PUNCT
easat-6589	397	20	"	"	PUNCT
easat-6589	397	21	social	social	ADJ
easat-6589	397	22	media	medium	NOUN
easat-6589	397	23	?	?	PUNCT
easat-6589	398	1	get	get	VERB
easat-6589	398	2	serious	serious	ADJ
easat-6589	398	3	!	!	PUNCT
easat-6589	399	1	understanding	understand	VERB
easat-6589	399	2	the	the	DET
easat-6589	399	3	functional	functional	ADJ
easat-6589	399	4	building	building	NOUN
easat-6589	399	5	blocks	block	NOUN
easat-6589	399	6	of	of	ADP
easat-6589	399	7	social	social	ADJ
easat-6589	399	8	media	medium	NOUN
easat-6589	399	9	,	,	PUNCT
easat-6589	399	10	"	"	PUNCT
easat-6589	399	11	business	business	NOUN
easat-6589	399	12	horizons	horizon	NOUN
easat-6589	399	13	,	,	PUNCT
easat-6589	399	14	vol	vol	NOUN
easat-6589	399	15	.	.	PROPN
easat-6589	400	1	54	54	NUM
easat-6589	400	2	,	,	PUNCT
easat-6589	400	3	no	no	INTJ
easat-6589	400	4	.	.	NOUN
easat-6589	400	5	3	3	NUM
easat-6589	400	6	,	,	PUNCT
easat-6589	400	7	pp	pp	ADJ
easat-6589	400	8	.	.	PUNCT
easat-6589	401	1	241	241	NUM
easat-6589	401	2	-	-	SYM
easat-6589	401	3	251	251	NUM
easat-6589	401	4	,	,	PUNCT
easat-6589	401	5	2011	2011	NUM
easat-6589	401	6	.	.	PUNCT
easat-6589	402	1	http://dx.doi.org/10.1016/j.bushor.2011.01.005	http://dx.doi.org/10.1016/j.bushor.2011.01.005	PROPN
easat-6589	403	1	[	[	X
easat-6589	403	2	6	6	NUM
easat-6589	403	3	]	]	PUNCT
easat-6589	403	4	s.	s.	PROPN
easat-6589	403	5	chatterjee	chatterjee	PROPN
easat-6589	403	6	and	and	CCONJ
easat-6589	403	7	a.	a.	PROPN
easat-6589	403	8	k.	k.	PROPN
easat-6589	403	9	kar	kar	PROPN
easat-6589	403	10	,	,	PUNCT
easat-6589	403	11	"	"	PUNCT
easat-6589	403	12	why	why	SCONJ
easat-6589	403	13	do	do	AUX
easat-6589	403	14	small	small	ADJ
easat-6589	403	15	and	and	CCONJ
easat-6589	403	16	medium	medium	ADJ
easat-6589	403	17	enterprises	enterprise	NOUN
easat-6589	403	18	use	use	VERB
easat-6589	403	19	social	social	ADJ
easat-6589	403	20	media	medium	NOUN
easat-6589	403	21	marketing	marketing	NOUN
easat-6589	403	22	and	and	CCONJ
easat-6589	403	23	what	what	PRON
easat-6589	403	24	is	be	AUX
easat-6589	403	25	the	the	DET
easat-6589	403	26	impact	impact	NOUN
easat-6589	403	27	:	:	PUNCT
easat-6589	403	28	empirical	empirical	ADJ
easat-6589	403	29	insights	insight	NOUN
easat-6589	403	30	from	from	ADP
easat-6589	403	31	india	india	PROPN
easat-6589	403	32	,	,	PUNCT
easat-6589	403	33	"	"	PUNCT
easat-6589	403	34	international	international	ADJ
easat-6589	403	35	journal	journal	NOUN
easat-6589	403	36	of	of	ADP
easat-6589	403	37	information	information	NOUN
easat-6589	403	38	management	management	NOUN
easat-6589	403	39	,	,	PUNCT
easat-6589	403	40	vol	vol	NOUN
easat-6589	403	41	.	.	PROPN
easat-6589	403	42	53	53	NUM
easat-6589	403	43	,	,	PUNCT
easat-6589	403	44	p.	p.	NOUN
easat-6589	403	45	102103	102103	NUM
easat-6589	403	46	,	,	PUNCT
easat-6589	403	47	2020	2020	NUM
easat-6589	403	48	.	.	PUNCT
easat-6589	404	1	https://doi.org/10.1016/j.ijinfomgt.2020.102103	https://doi.org/10.1016/j.ijinfomgt.2020.102103	NOUN
easat-6589	404	2	[	[	X
easat-6589	404	3	7	7	NUM
easat-6589	404	4	]	]	PUNCT
easat-6589	404	5	m.	m.	NOUN
easat-6589	404	6	rana	rana	PROPN
easat-6589	404	7	and	and	CCONJ
easat-6589	404	8	n.	n.	PROPN
easat-6589	404	9	arora	arora	PROPN
easat-6589	404	10	,	,	PUNCT
easat-6589	404	11	"	"	PUNCT
easat-6589	404	12	how	how	SCONJ
easat-6589	404	13	does	do	AUX
easat-6589	404	14	social	social	ADJ
easat-6589	404	15	media	medium	NOUN
easat-6589	404	16	advertising	advertising	NOUN
easat-6589	404	17	persuade	persuade	NOUN
easat-6589	404	18	?	?	PUNCT
easat-6589	405	1	an	an	DET
easat-6589	405	2	investigation	investigation	NOUN
easat-6589	405	3	of	of	ADP
easat-6589	405	4	the	the	DET
easat-6589	405	5	moderation	moderation	NOUN
easat-6589	405	6	effects	effect	NOUN
easat-6589	405	7	of	of	ADP
easat-6589	405	8	corporate	corporate	ADJ
easat-6589	405	9	reputation	reputation	NOUN
easat-6589	405	10	,	,	PUNCT
easat-6589	405	11	privacy	privacy	NOUN
easat-6589	405	12	concerns	concern	NOUN
easat-6589	405	13	and	and	CCONJ
easat-6589	405	14	intrusiveness	intrusiveness	ADJ
easat-6589	405	15	,	,	PUNCT
easat-6589	405	16	"	"	PUNCT
easat-6589	405	17	journal	journal	NOUN
easat-6589	405	18	of	of	ADP
easat-6589	405	19	global	global	ADJ
easat-6589	405	20	marketing	marketing	NOUN
easat-6589	405	21	,	,	PUNCT
easat-6589	405	22	vol	vol	NOUN
easat-6589	405	23	.	.	PROPN
easat-6589	405	24	35	35	NUM
easat-6589	405	25	,	,	PUNCT
easat-6589	405	26	no	no	INTJ
easat-6589	405	27	.	.	NOUN
easat-6589	405	28	3	3	NUM
easat-6589	405	29	,	,	PUNCT
easat-6589	405	30	pp	pp	ADJ
easat-6589	405	31	.	.	PUNCT
easat-6589	406	1	248	248	NUM
easat-6589	406	2	-	-	SYM
easat-6589	406	3	267	267	NUM
easat-6589	406	4	,	,	PUNCT
easat-6589	406	5	2022	2022	NUM
easat-6589	406	6	.	.	PUNCT
easat-6589	407	1	https://doi.org/10.1080/08911762.2020.1760890	https://doi.org/10.1080/08911762.2020.1760890	PROPN
easat-6589	408	1	[	[	X
easat-6589	408	2	8	8	NUM
easat-6589	408	3	]	]	PUNCT
easat-6589	408	4	m.	m.	NOUN
easat-6589	408	5	roshan	roshan	PROPN
easat-6589	408	6	,	,	PUNCT
easat-6589	408	7	m.	m.	NOUN
easat-6589	408	8	warren	warren	PROPN
easat-6589	408	9	,	,	PUNCT
easat-6589	408	10	and	and	CCONJ
easat-6589	408	11	r.	r.	PROPN
easat-6589	408	12	carr	carr	PROPN
easat-6589	408	13	,	,	PUNCT
easat-6589	408	14	"	"	PUNCT
easat-6589	408	15	understanding	understand	VERB
easat-6589	408	16	the	the	DET
easat-6589	408	17	use	use	NOUN
easat-6589	408	18	of	of	ADP
easat-6589	408	19	social	social	ADJ
easat-6589	408	20	media	medium	NOUN
easat-6589	408	21	by	by	ADP
easat-6589	408	22	organisations	organisation	NOUN
easat-6589	408	23	for	for	ADP
easat-6589	408	24	crisis	crisis	NOUN
easat-6589	408	25	communication	communication	NOUN
easat-6589	408	26	,	,	PUNCT
easat-6589	408	27	"	"	PUNCT
easat-6589	408	28	computers	computer	NOUN
easat-6589	408	29	in	in	ADP
easat-6589	408	30	human	human	ADJ
easat-6589	408	31	behavior	behavior	NOUN
easat-6589	408	32	,	,	PUNCT
easat-6589	408	33	vol	vol	NOUN
easat-6589	408	34	.	.	PROPN
easat-6589	408	35	63	63	NUM
easat-6589	408	36	,	,	PUNCT
easat-6589	408	37	pp	pp	ADJ
easat-6589	408	38	.	.	PUNCT
easat-6589	409	1	350	350	NUM
easat-6589	409	2	-	-	SYM
easat-6589	409	3	361	361	NUM
easat-6589	409	4	,	,	PUNCT
easat-6589	409	5	2016	2016	NUM
easat-6589	409	6	.	.	PUNCT
easat-6589	410	1	https://doi.org/10.1016/j.chb.2016.05.080	https://doi.org/10.1016/j.chb.2016.05.080	PROPN
easat-6589	411	1	[	[	X
easat-6589	411	2	9	9	X
easat-6589	411	3	]	]	X
easat-6589	411	4	j.	j.	PROPN
easat-6589	411	5	lappeman	lappeman	PROPN
easat-6589	411	6	,	,	PUNCT
easat-6589	411	7	m.	m.	NOUN
easat-6589	411	8	patel	patel	PROPN
easat-6589	411	9	,	,	PUNCT
easat-6589	411	10	and	and	CCONJ
easat-6589	411	11	r.	r.	PROPN
easat-6589	411	12	appalraju	appalraju	PROPN
easat-6589	411	13	,	,	PUNCT
easat-6589	411	14	"	"	PUNCT
easat-6589	411	15	firestorm	firestorm	ADJ
easat-6589	411	16	response	response	NOUN
easat-6589	411	17	:	:	PUNCT
easat-6589	411	18	managing	manage	VERB
easat-6589	411	19	brand	brand	NOUN
easat-6589	411	20	reputation	reputation	NOUN
easat-6589	411	21	during	during	ADP
easat-6589	411	22	an	an	DET
easat-6589	411	23	nwom	nwom	NOUN
easat-6589	411	24	firestorm	firestorm	NOUN
easat-6589	411	25	by	by	ADP
easat-6589	411	26	responding	respond	VERB
easat-6589	411	27	to	to	ADP
easat-6589	411	28	online	online	ADJ
easat-6589	411	29	complaints	complaint	NOUN
easat-6589	411	30	individually	individually	ADV
easat-6589	411	31	or	or	CCONJ
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easat-6589	411	33	a	a	DET
easat-6589	411	34	cluster	cluster	NOUN
easat-6589	411	35	,	,	PUNCT
easat-6589	411	36	"	"	PUNCT
easat-6589	411	37	communicatio	communicatio	NOUN
easat-6589	411	38	,	,	PUNCT
easat-6589	411	39	vol	vol	NOUN
easat-6589	411	40	.	.	PROPN
easat-6589	411	41	44	44	NUM
easat-6589	411	42	,	,	PUNCT
easat-6589	411	43	no	no	INTJ
easat-6589	411	44	.	.	NOUN
easat-6589	411	45	2	2	NUM
easat-6589	411	46	,	,	PUNCT
easat-6589	411	47	pp	pp	ADJ
easat-6589	411	48	.	.	PUNCT
easat-6589	411	49	67	67	NUM
easat-6589	411	50	-	-	SYM
easat-6589	411	51	87	87	NUM
easat-6589	411	52	,	,	PUNCT
easat-6589	411	53	2018	2018	NUM
easat-6589	411	54	.	.	PUNCT
easat-6589	412	1	https://doi.org/10.1080/02500167.2018.1454742	https://doi.org/10.1080/02500167.2018.1454742	PUNCT
easat-6589	413	1	[	[	X
easat-6589	413	2	10	10	NUM
easat-6589	413	3	]	]	X
easat-6589	413	4	d.	d.	PROPN
easat-6589	413	5	yuan	yuan	PROPN
easat-6589	413	6	,	,	PUNCT
easat-6589	413	7	z.	z.	PROPN
easat-6589	413	8	lin	lin	PROPN
easat-6589	413	9	,	,	PUNCT
easat-6589	413	10	r.	r.	PROPN
easat-6589	413	11	filieri	filieri	PROPN
easat-6589	413	12	,	,	PUNCT
easat-6589	413	13	r.	r.	PROPN
easat-6589	413	14	liu	liu	PROPN
easat-6589	413	15	,	,	PUNCT
easat-6589	413	16	and	and	CCONJ
easat-6589	413	17	m.	m.	PROPN
easat-6589	413	18	zheng	zheng	PROPN
easat-6589	413	19	,	,	PUNCT
easat-6589	413	20	"	"	PUNCT
easat-6589	413	21	managing	manage	VERB
easat-6589	413	22	the	the	DET
easat-6589	413	23	product	product	NOUN
easat-6589	413	24	-	-	PUNCT
easat-6589	413	25	harm	harm	NOUN
easat-6589	413	26	crisis	crisis	NOUN
easat-6589	413	27	in	in	ADP
easat-6589	413	28	the	the	DET
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easat-6589	413	30	era	era	NOUN
easat-6589	413	31	:	:	PUNCT
easat-6589	413	32	the	the	DET
easat-6589	413	33	role	role	NOUN
easat-6589	413	34	of	of	ADP
easat-6589	413	35	consumer	consumer	NOUN
easat-6589	413	36	online	online	PROPN
easat-6589	413	37	brand	brand	PROPN
easat-6589	413	38	community	community	NOUN
easat-6589	413	39	engagement	engagement	NOUN
easat-6589	413	40	,	,	PUNCT
easat-6589	413	41	"	"	PUNCT
easat-6589	413	42	journal	journal	NOUN
easat-6589	413	43	of	of	ADP
easat-6589	413	44	business	business	NOUN
easat-6589	413	45	research	research	NOUN
easat-6589	413	46	,	,	PUNCT
easat-6589	413	47	vol	vol	NOUN
easat-6589	413	48	.	.	PROPN
easat-6589	413	49	115	115	NUM
easat-6589	413	50	,	,	PUNCT
easat-6589	413	51	pp	pp	ADJ
easat-6589	413	52	.	.	PUNCT
easat-6589	414	1	38	38	NUM
easat-6589	414	2	-	-	SYM
easat-6589	414	3	47	47	NUM
easat-6589	414	4	,	,	PUNCT
easat-6589	414	5	2020	2020	NUM
easat-6589	414	6	.	.	PUNCT
easat-6589	415	1	https://doi.org/10.1016/j.jbusres.2020.04.044	https://doi.org/10.1016/j.jbusres.2020.04.044	PROPN
easat-6589	416	1	[	[	X
easat-6589	416	2	11	11	NUM
easat-6589	416	3	]	]	PUNCT
easat-6589	416	4	statista.com	statista.com	X
easat-6589	416	5	,	,	PUNCT
easat-6589	416	6	"	"	PUNCT
easat-6589	416	7	social	social	ADJ
easat-6589	416	8	media	media	NOUN
easat-6589	416	9	usage	usage	NOUN
easat-6589	416	10	in	in	ADP
easat-6589	416	11	saudi	saudi	PROPN
easat-6589	416	12	arabia	arabia	PROPN
easat-6589	416	13	—	—	PUNCT
easat-6589	416	14	statistics	statistic	NOUN
easat-6589	416	15	&	&	CCONJ
easat-6589	416	16	facts	fact	NOUN
easat-6589	416	17	,	,	PUNCT
easat-6589	416	18	"	"	PUNCT
easat-6589	416	19	retrieved	retrieve	VERB
easat-6589	416	20	:	:	PUNCT
easat-6589	416	21	https://www.statista.com/topics/9947/social-media-usage-in-saudiarabia/#editorspicks](https://www.statista.com/topics/9947/social-media-usage-in-saudi-arabia/#editorspicks	https://www.statista.com/topics/9947/social-media-usage-in-saudiarabia/#editorspicks](https://www.statista.com/topics/9947/social-media-usage-in-saudi-arabia/#editorspick	NOUN
easat-6589	416	22	,	,	PUNCT
easat-6589	416	23	2024	2024	NUM
easat-6589	416	24	.	.	PUNCT
easat-6589	417	1	[	[	X
easat-6589	417	2	12	12	NUM
easat-6589	417	3	]	]	PUNCT
easat-6589	417	4	m.	m.	NOUN
easat-6589	417	5	pütter	pütter	NOUN
easat-6589	417	6	,	,	PUNCT
easat-6589	417	7	"	"	PUNCT
easat-6589	417	8	the	the	DET
easat-6589	417	9	impact	impact	NOUN
easat-6589	417	10	of	of	ADP
easat-6589	417	11	social	social	ADJ
easat-6589	417	12	media	medium	NOUN
easat-6589	417	13	on	on	ADP
easat-6589	417	14	consumer	consumer	NOUN
easat-6589	417	15	buying	buying	NOUN
easat-6589	417	16	intention	intention	NOUN
easat-6589	417	17	,	,	PUNCT
easat-6589	417	18	"	"	PUNCT
easat-6589	417	19	marketing	marketing	NOUN
easat-6589	417	20	,	,	PUNCT
easat-6589	417	21	vol	vol	NOUN
easat-6589	417	22	.	.	PROPN
easat-6589	418	1	3	3	NUM
easat-6589	418	2	,	,	PUNCT
easat-6589	418	3	no	no	INTJ
easat-6589	418	4	.	.	NOUN
easat-6589	418	5	1	1	NUM
easat-6589	418	6	,	,	PUNCT
easat-6589	418	7	pp	pp	ADJ
easat-6589	418	8	.	.	PUNCT
easat-6589	419	1	7	7	NUM
easat-6589	419	2	-	-	SYM
easat-6589	419	3	13	13	NUM
easat-6589	419	4	,	,	PUNCT
easat-6589	419	5	2017	2017	NUM
easat-6589	419	6	.	.	PUNCT
easat-6589	420	1	https://doi.org/10.18775/jibrm.1849-8558.2015.31.3001	https://doi.org/10.18775/jibrm.1849-8558.2015.31.3001	PROPN
easat-6589	421	1	[	[	X
easat-6589	421	2	13	13	NUM
easat-6589	421	3	]	]	PUNCT
easat-6589	421	4	s.	s.	PROPN
easat-6589	421	5	aral	aral	PROPN
easat-6589	421	6	,	,	PUNCT
easat-6589	421	7	c.	c.	PROPN
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easat-6589	421	9	,	,	PUNCT
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easat-6589	421	11	d.	d.	PROPN
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easat-6589	421	13	,	,	PUNCT
easat-6589	421	14	"	"	PUNCT
easat-6589	421	15	introduction	introduction	NOUN
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easat-6589	421	17	the	the	DET
easat-6589	421	18	special	special	ADJ
easat-6589	421	19	issue	issue	NOUN
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easat-6589	421	21	social	social	ADJ
easat-6589	421	22	media	medium	NOUN
easat-6589	421	23	and	and	CCONJ
easat-6589	421	24	business	business	NOUN
easat-6589	421	25	transformation	transformation	NOUN
easat-6589	421	26	:	:	PUNCT
easat-6589	421	27	a	a	DET
easat-6589	421	28	framework	framework	NOUN
easat-6589	421	29	for	for	ADP
easat-6589	421	30	research	research	NOUN
easat-6589	421	31	,	,	PUNCT
easat-6589	421	32	"	"	PUNCT
easat-6589	421	33	information	information	NOUN
easat-6589	421	34	systems	system	NOUN
easat-6589	421	35	research	research	NOUN
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easat-6589	421	40	,	,	PUNCT
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easat-6589	421	43	1	1	NUM
easat-6589	421	44	,	,	PUNCT
easat-6589	421	45	pp	pp	ADJ
easat-6589	421	46	.	.	PUNCT
easat-6589	422	1	3	3	NUM
easat-6589	422	2	-	-	SYM
easat-6589	422	3	13	13	NUM
easat-6589	422	4	,	,	PUNCT
easat-6589	422	5	2013	2013	NUM
easat-6589	422	6	.	.	PUNCT
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easat-6589	424	2	14	14	NUM
easat-6589	424	3	]	]	PUNCT
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easat-6589	424	5	q.	q.	PROPN
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easat-6589	424	12	business	business	NOUN
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easat-6589	424	20	from	from	ADP
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easat-6589	424	26	"	"	PUNCT
easat-6589	424	27	the	the	DET
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easat-6589	424	29	of	of	ADP
easat-6589	424	30	strategic	strategic	ADJ
easat-6589	424	31	information	information	NOUN
easat-6589	424	32	systems	system	NOUN
easat-6589	424	33	,	,	PUNCT
easat-6589	424	34	vol	vol	NOUN
easat-6589	424	35	.	.	PROPN
easat-6589	424	36	24	24	NUM
easat-6589	424	37	,	,	PUNCT
easat-6589	424	38	no	no	INTJ
easat-6589	424	39	.	.	NOUN
easat-6589	424	40	2	2	NUM
easat-6589	424	41	,	,	PUNCT
easat-6589	424	42	pp	pp	ADJ
easat-6589	424	43	.	.	PUNCT
easat-6589	425	1	113	113	NUM
easat-6589	425	2	-	-	SYM
easat-6589	425	3	127	127	NUM
easat-6589	425	4	,	,	PUNCT
easat-6589	425	5	2015	2015	NUM
easat-6589	425	6	.	.	PUNCT
easat-6589	426	1	https://doi.org/10.1016/j.jsis.2015.04.003	https://doi.org/10.1016/j.jsis.2015.04.003	NUM
easat-6589	426	2	[	[	X
easat-6589	426	3	15	15	NUM
easat-6589	426	4	]	]	PUNCT
easat-6589	426	5	k.	k.	PROPN
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easat-6589	426	9	o’hara	o’hara	PROPN
easat-6589	426	10	,	,	PUNCT
easat-6589	426	11	and	and	CCONJ
easat-6589	426	12	s.	s.	PROPN
easat-6589	426	13	o’brien	o’brien	PROPN
easat-6589	426	14	,	,	PUNCT
easat-6589	426	15	"	"	PUNCT
easat-6589	426	16	the	the	DET
easat-6589	426	17	role	role	NOUN
easat-6589	426	18	of	of	ADP
easat-6589	426	19	twitter	twitter	NOUN
easat-6589	426	20	in	in	ADP
easat-6589	426	21	the	the	DET
easat-6589	426	22	world	world	NOUN
easat-6589	426	23	of	of	ADP
easat-6589	426	24	business	business	NOUN
easat-6589	426	25	,	,	PUNCT
easat-6589	426	26	"	"	PUNCT
easat-6589	426	27	international	international	ADJ
easat-6589	426	28	journal	journal	NOUN
easat-6589	426	29	of	of	ADP
easat-6589	426	30	business	business	NOUN
easat-6589	426	31	data	datum	NOUN
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easat-6589	426	34	networking	networking	NOUN
easat-6589	426	35	,	,	PUNCT
easat-6589	426	36	vol	vol	NOUN
easat-6589	426	37	.	.	PROPN
easat-6589	426	38	7	7	NUM
easat-6589	426	39	,	,	PUNCT
easat-6589	426	40	no	no	INTJ
easat-6589	426	41	.	.	NOUN
easat-6589	426	42	3	3	NUM
easat-6589	426	43	,	,	PUNCT
easat-6589	426	44	pp	pp	ADJ
easat-6589	426	45	.	.	PUNCT
easat-6589	427	1	1	1	NUM
easat-6589	427	2	-	-	SYM
easat-6589	427	3	15	15	NUM
easat-6589	427	4	,	,	PUNCT
easat-6589	427	5	2011	2011	NUM
easat-6589	427	6	.	.	PUNCT
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easat-6589	429	1	http://dx.doi.org/10.1057/palgrave.crr.1550052	http://dx.doi.org/10.1057/palgrave.crr.1550052	PROPN
easat-6589	429	2	https://doi.org/10.1016/j.tourman.2014.09.005	https://doi.org/10.1016/j.tourman.2014.09.005	NUM
easat-6589	429	3	http://dx.doi.org/10.1108/10878571011088069	http://dx.doi.org/10.1108/10878571011088069	PROPN
easat-6589	429	4	http://dx.doi.org/10.1016/j.bushor.2011.01.005	http://dx.doi.org/10.1016/j.bushor.2011.01.005	PROPN
easat-6589	429	5	https://doi.org/10.1016/j.ijinfomgt.2020.102103	https://doi.org/10.1016/j.ijinfomgt.2020.102103	PROPN
easat-6589	429	6	https://doi.org/10.1080/08911762.2020.1760890	https://doi.org/10.1080/08911762.2020.1760890	PROPN
easat-6589	429	7	https://doi.org/10.1016/j.chb.2016.05.080	https://doi.org/10.1016/j.chb.2016.05.080	PROPN
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easat-6589	430	1	https://doi.org/10.1016/j.jbusres.2020.04.044	https://doi.org/10.1016/j.jbusres.2020.04.044	PROPN
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easat-6589	430	3	https://www.statista.com/topics/9947/social-media-usage-in-saudi-arabia/#editorspicks](https://www.statista.com/topics/9947/social-media-usage-in-saudi-arabia/	https://www.statista.com/topics/9947/social-media-usage-in-saudi-arabia/#editorspicks](https://www.statista.com/topics/9947/social-media-usage-in-saudi-arabia/	PROPN
easat-6589	430	4	https://doi.org/10.18775/jibrm.1849-8558.2015.31.3001	https://doi.org/10.18775/jibrm.1849-8558.2015.31.3001	PROPN
easat-6589	430	5	https://doi.org/10.1287/isre.1120.0470	https://doi.org/10.1287/isre.1120.0470	PROPN
easat-6589	430	6	https://doi.org/10.1016/j.jsis.2015.04.003	https://doi.org/10.1016/j.jsis.2015.04.003	PROPN
easat-6589	430	7	https://doi.org/10.4018/jbdcn.2011070101	https://doi.org/10.4018/jbdcn.2011070101	NOUN
easat-6589	430	8	2500	2500	NUM
easat-6589	430	9	edelweiss	edelweiss	PROPN
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easat-6589	430	18	8484	8484	NUM
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easat-6589	430	20	.	.	PROPN
easat-6589	431	1	9	9	NUM
easat-6589	431	2	,	,	PUNCT
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easat-6589	431	4	.	.	NOUN
easat-6589	431	5	4	4	NUM
easat-6589	431	6	:	:	PUNCT
easat-6589	431	7	2487	2487	NUM
easat-6589	431	8	-	-	SYM
easat-6589	431	9	2501	2501	NUM
easat-6589	431	10	,	,	PUNCT
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easat-6589	431	16	2025	2025	NUM
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easat-6589	431	18	the	the	DET
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easat-6589	431	23	gate	gate	NOUN
easat-6589	432	1	[	[	X
easat-6589	432	2	16	16	NUM
easat-6589	432	3	]	]	X
easat-6589	432	4	h.	h.	PROPN
easat-6589	432	5	abbas	abbas	PROPN
easat-6589	432	6	,	,	PUNCT
easat-6589	432	7	"	"	PUNCT
easat-6589	432	8	life	life	NOUN
easat-6589	432	9	satisfaction	satisfaction	NOUN
easat-6589	432	10	as	as	SCONJ
easat-6589	432	11	defined	define	VERB
easat-6589	432	12	by	by	ADP
easat-6589	432	13	snapchat	snapchat	ADJ
easat-6589	432	14	usage	usage	NOUN
easat-6589	432	15	and	and	CCONJ
easat-6589	432	16	addiction	addiction	NOUN
easat-6589	432	17	case	case	NOUN
easat-6589	432	18	study	study	NOUN
easat-6589	432	19	in	in	ADP
easat-6589	432	20	kuwait	kuwait	PROPN
easat-6589	432	21	,	,	PUNCT
easat-6589	432	22	"	"	PUNCT
easat-6589	432	23	international	international	ADJ
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easat-6589	432	29	.	.	PROPN
easat-6589	432	30	11	11	NUM
easat-6589	432	31	,	,	PUNCT
easat-6589	432	32	no	no	INTJ
easat-6589	432	33	.	.	NOUN
easat-6589	432	34	12	12	NUM
easat-6589	432	35	,	,	PUNCT
easat-6589	432	36	pp	pp	PROPN
easat-6589	432	37	.	.	PUNCT
easat-6589	432	38	2326–2351	2326–2351	NOUN
easat-6589	432	39	,	,	PUNCT
easat-6589	432	40	2020	2020	NUM
easat-6589	432	41	.	.	PUNCT
easat-6589	433	1	https://doi.org/10.34218/ijm.11.12.2020.220	https://doi.org/10.34218/ijm.11.12.2020.220	PROPN
easat-6589	433	2	[	[	X
easat-6589	433	3	17	17	NUM
easat-6589	433	4	]	]	X
easat-6589	433	5	b.	b.	PROPN
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easat-6589	433	13	e	e	NOUN
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easat-6589	433	17	social	social	ADJ
easat-6589	433	18	media	medium	NOUN
easat-6589	433	19	:	:	PUNCT
easat-6589	433	20	a	a	DET
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easat-6589	433	26	:	:	PUNCT
easat-6589	433	27	instagram	instagram	PROPN
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easat-6589	433	32	journal	journal	NOUN
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easat-6589	433	34	management	management	NOUN
easat-6589	433	35	,	,	PUNCT
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easat-6589	433	39	,	,	PUNCT
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easat-6589	433	41	.	.	PROPN
easat-6589	434	1	4	4	NUM
easat-6589	434	2	,	,	PUNCT
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easat-6589	434	4	.	.	NOUN
easat-6589	434	5	1	1	NUM
easat-6589	434	6	,	,	PUNCT
easat-6589	434	7	pp	pp	ADJ
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easat-6589	435	1	80–99	80–99	NUM
easat-6589	435	2	,	,	PUNCT
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easat-6589	436	1	https://doi.org/10.5281/zenodo.1294168	https://doi.org/10.5281/zenodo.1294168	NOUN
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easat-6589	437	3	]	]	X
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easat-6589	437	5	weimann	weimann	PROPN
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easat-6589	437	7	n.	n.	PROPN
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easat-6589	437	12	note	note	NOUN
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easat-6589	437	15	hate	hate	NOUN
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easat-6589	437	17	tiktok	tiktok	NOUN
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easat-6589	437	27	.	.	PROPN
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easat-6589	437	30	no	no	INTJ
easat-6589	437	31	.	.	NOUN
easat-6589	437	32	5	5	NUM
easat-6589	437	33	,	,	PUNCT
easat-6589	437	34	pp	pp	ADJ
easat-6589	437	35	.	.	PUNCT
easat-6589	438	1	752	752	NUM
easat-6589	438	2	-	-	SYM
easat-6589	438	3	765	765	NUM
easat-6589	438	4	,	,	PUNCT
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easat-6589	439	1	https://doi.org/10.1080/1057610x.2020.1780027	https://doi.org/10.1080/1057610x.2020.1780027	PRON
easat-6589	439	2	[	[	X
easat-6589	439	3	19	19	NUM
easat-6589	439	4	]	]	X
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easat-6589	439	18	a.	a.	NOUN
easat-6589	439	19	etrata	etrata	NOUN
easat-6589	439	20	,	,	PUNCT
easat-6589	439	21	"	"	PUNCT
easat-6589	439	22	influence	influence	NOUN
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easat-6589	439	26	advertisements	advertisement	NOUN
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easat-6589	439	30	’s	’s	PART
easat-6589	439	31	behavior	behavior	NOUN
easat-6589	439	32	and	and	CCONJ
easat-6589	439	33	purchase	purchase	NOUN
easat-6589	439	34	intention	intention	NOUN
easat-6589	439	35	,	,	PUNCT
easat-6589	439	36	"	"	PUNCT
easat-6589	439	37	international	international	ADJ
easat-6589	439	38	journal	journal	NOUN
easat-6589	439	39	of	of	ADP
easat-6589	439	40	social	social	ADJ
easat-6589	439	41	and	and	CCONJ
easat-6589	439	42	management	management	NOUN
easat-6589	439	43	studies	study	NOUN
easat-6589	439	44	,	,	PUNCT
easat-6589	439	45	vol	vol	NOUN
easat-6589	439	46	.	.	PROPN
easat-6589	440	1	3	3	NUM
easat-6589	440	2	,	,	PUNCT
easat-6589	440	3	no	no	INTJ
easat-6589	440	4	.	.	NOUN
easat-6589	440	5	2	2	NUM
easat-6589	440	6	,	,	PUNCT
easat-6589	440	7	pp	pp	ADJ
easat-6589	440	8	.	.	PUNCT
easat-6589	441	1	140	140	NUM
easat-6589	441	2	-	-	SYM
easat-6589	441	3	152	152	NUM
easat-6589	441	4	,	,	PUNCT
easat-6589	441	5	2022	2022	NUM
easat-6589	441	6	.	.	PUNCT
easat-6589	442	1	https://doi.org/10.5555/ijosmas.v3i2.123	https://doi.org/10.5555/ijosmas.v3i2.123	NOUN
easat-6589	442	2	[	[	X
easat-6589	442	3	20	20	NUM
easat-6589	442	4	]	]	PUNCT
easat-6589	442	5	j.	j.	PROPN
easat-6589	442	6	p.	p.	PROPN
easat-6589	442	7	guidry	guidry	PROPN
easat-6589	442	8	,	,	PUNCT
easat-6589	442	9	r.	r.	PROPN
easat-6589	442	10	d.	d.	PROPN
easat-6589	442	11	waters	waters	PROPN
easat-6589	442	12	,	,	PUNCT
easat-6589	442	13	and	and	CCONJ
easat-6589	442	14	g.	g.	PROPN
easat-6589	442	15	d.	d.	PROPN
easat-6589	442	16	saxton	saxton	PROPN
easat-6589	442	17	,	,	PUNCT
easat-6589	442	18	"	"	PUNCT
easat-6589	442	19	moving	move	VERB
easat-6589	442	20	social	social	ADJ
easat-6589	442	21	marketing	marketing	NOUN
easat-6589	442	22	beyond	beyond	ADP
easat-6589	442	23	personal	personal	ADJ
easat-6589	442	24	change	change	NOUN
easat-6589	442	25	to	to	ADP
easat-6589	442	26	social	social	ADJ
easat-6589	442	27	change	change	NOUN
easat-6589	442	28	:	:	PUNCT
easat-6589	442	29	strategically	strategically	ADV
easat-6589	442	30	using	use	VERB
easat-6589	442	31	twitter	twitter	NOUN
easat-6589	442	32	to	to	PART
easat-6589	442	33	mobilize	mobilize	VERB
easat-6589	442	34	supporters	supporter	NOUN
easat-6589	442	35	into	into	ADP
easat-6589	442	36	vocal	vocal	ADJ
easat-6589	442	37	advocates	advocate	NOUN
easat-6589	442	38	,	,	PUNCT
easat-6589	442	39	"	"	PUNCT
easat-6589	442	40	journal	journal	NOUN
easat-6589	442	41	of	of	ADP
easat-6589	442	42	social	social	ADJ
easat-6589	442	43	marketing	marketing	NOUN
easat-6589	442	44	,	,	PUNCT
easat-6589	442	45	vol	vol	NOUN
easat-6589	442	46	.	.	PROPN
easat-6589	442	47	4	4	NUM
easat-6589	442	48	,	,	PUNCT
easat-6589	442	49	no	no	INTJ
easat-6589	442	50	.	.	NOUN
easat-6589	442	51	3	3	NUM
easat-6589	442	52	,	,	PUNCT
easat-6589	442	53	pp	pp	ADJ
easat-6589	442	54	.	.	PUNCT
easat-6589	443	1	240	240	NUM
easat-6589	443	2	-	-	SYM
easat-6589	443	3	260	260	NUM
easat-6589	443	4	,	,	PUNCT
easat-6589	443	5	2014	2014	NUM
easat-6589	443	6	.	.	PUNCT
easat-6589	444	1	[	[	X
easat-6589	444	2	21	21	NUM
easat-6589	444	3	]	]	X
easat-6589	444	4	b.	b.	PROPN
easat-6589	444	5	gu	gu	PROPN
easat-6589	444	6	and	and	CCONJ
easat-6589	444	7	q.	q.	PROPN
easat-6589	444	8	ye	ye	PROPN
easat-6589	444	9	,	,	PUNCT
easat-6589	444	10	"	"	PUNCT
easat-6589	444	11	first	first	ADJ
easat-6589	444	12	step	step	NOUN
easat-6589	444	13	in	in	ADP
easat-6589	444	14	social	social	ADJ
easat-6589	444	15	media	medium	NOUN
easat-6589	444	16	:	:	PUNCT
easat-6589	444	17	measuring	measure	VERB
easat-6589	444	18	the	the	DET
easat-6589	444	19	influence	influence	NOUN
easat-6589	444	20	of	of	ADP
easat-6589	444	21	online	online	ADJ
easat-6589	444	22	management	management	NOUN
easat-6589	444	23	responses	response	NOUN
easat-6589	444	24	on	on	ADP
easat-6589	444	25	customer	customer	NOUN
easat-6589	444	26	satisfaction	satisfaction	NOUN
easat-6589	444	27	,	,	PUNCT
easat-6589	444	28	"	"	PUNCT
easat-6589	444	29	production	production	NOUN
easat-6589	444	30	and	and	CCONJ
easat-6589	444	31	operations	operation	NOUN
easat-6589	444	32	management	management	NOUN
easat-6589	444	33	,	,	PUNCT
easat-6589	444	34	vol	vol	NOUN
easat-6589	444	35	.	.	PROPN
easat-6589	444	36	23	23	NUM
easat-6589	444	37	,	,	PUNCT
easat-6589	444	38	no	no	INTJ
easat-6589	444	39	.	.	NOUN
easat-6589	444	40	4	4	NUM
easat-6589	444	41	,	,	PUNCT
easat-6589	444	42	pp	pp	ADJ
easat-6589	444	43	.	.	PUNCT
easat-6589	445	1	570	570	NUM
easat-6589	445	2	-	-	SYM
easat-6589	445	3	582	582	NUM
easat-6589	445	4	,	,	PUNCT
easat-6589	445	5	2014	2014	NUM
easat-6589	445	6	.	.	PUNCT
easat-6589	446	1	https://doi.org/10.1111/poms.12144	https://doi.org/10.1111/poms.12144	PROPN
easat-6589	447	1	[	[	X
easat-6589	447	2	22	22	NUM
easat-6589	447	3	]	]	PUNCT
easat-6589	447	4	t.	t.	PROPN
easat-6589	447	5	jackson	jackson	PROPN
easat-6589	447	6	,	,	PUNCT
easat-6589	447	7	"	"	PUNCT
easat-6589	447	8	management	management	NOUN
easat-6589	447	9	and	and	CCONJ
easat-6589	447	10	change	change	NOUN
easat-6589	447	11	in	in	ADP
easat-6589	447	12	africa	africa	PROPN
easat-6589	447	13	.	.	PUNCT
easat-6589	447	14	"	"	PUNCT
easat-6589	448	1	london	london	PROPN
easat-6589	448	2	:	:	PUNCT
easat-6589	448	3	routledge	routledge	PROPN
easat-6589	448	4	,	,	PUNCT
easat-6589	448	5	2004	2004	NUM
easat-6589	448	6	,	,	PUNCT
easat-6589	448	7	pp	pp	ADJ
easat-6589	448	8	.	.	PUNCT
easat-6589	449	1	1	1	NUM
easat-6589	449	2	-	-	SYM
easat-6589	449	3	48	48	NUM
easat-6589	449	4	.	.	PUNCT
easat-6589	450	1	[	[	X
easat-6589	450	2	23	23	NUM
easat-6589	450	3	]	]	PUNCT
easat-6589	450	4	a.	a.	NOUN
easat-6589	450	5	sadeghi	sadeghi	PROPN
easat-6589	450	6	,	,	PUNCT
easat-6589	450	7	t.	t.	PROPN
easat-6589	450	8	ghujali	ghujali	PROPN
easat-6589	450	9	,	,	PUNCT
easat-6589	450	10	and	and	CCONJ
easat-6589	450	11	h.	h.	NOUN
easat-6589	450	12	bastam	bastam	PROPN
easat-6589	450	13	,	,	PUNCT
easat-6589	450	14	"	"	PUNCT
easat-6589	450	15	the	the	DET
easat-6589	450	16	effect	effect	NOUN
easat-6589	450	17	of	of	ADP
easat-6589	450	18	organizational	organizational	ADJ
easat-6589	450	19	reputation	reputation	NOUN
easat-6589	450	20	on	on	ADP
easat-6589	450	21	e	e	NOUN
easat-6589	450	22	-	-	NOUN
easat-6589	450	23	loyalty	loyalty	NOUN
easat-6589	450	24	:	:	PUNCT
easat-6589	450	25	the	the	DET
easat-6589	450	26	roles	role	NOUN
easat-6589	450	27	of	of	ADP
easat-6589	450	28	e	e	NOUN
easat-6589	450	29	-	-	NOUN
easat-6589	450	30	trust	trust	NOUN
easat-6589	450	31	and	and	CCONJ
easat-6589	450	32	e	e	NOUN
easat-6589	450	33	-	-	NOUN
easat-6589	450	34	satisfaction	satisfaction	NOUN
easat-6589	450	35	,	,	PUNCT
easat-6589	450	36	"	"	PUNCT
easat-6589	450	37	asean	asean	ADJ
easat-6589	450	38	marketing	marketing	NOUN
easat-6589	450	39	journal	journal	NOUN
easat-6589	450	40	,	,	PUNCT
easat-6589	450	41	vol	vol	NOUN
easat-6589	450	42	.	.	PROPN
easat-6589	450	43	10	10	NUM
easat-6589	450	44	,	,	PUNCT
easat-6589	450	45	no	no	INTJ
easat-6589	450	46	.	.	NOUN
easat-6589	450	47	1	1	NUM
easat-6589	450	48	,	,	PUNCT
easat-6589	450	49	pp	pp	ADJ
easat-6589	450	50	.	.	PUNCT
easat-6589	451	1	1	1	NUM
easat-6589	451	2	-	-	SYM
easat-6589	451	3	16	16	NUM
easat-6589	451	4	,	,	PUNCT
easat-6589	451	5	2019	2019	NUM
easat-6589	451	6	.	.	PUNCT
easat-6589	452	1	https://doi.org/10.1016/j.asiamark.2018.04.002	https://doi.org/10.1016/j.asiamark.2018.04.002	PRON
easat-6589	453	1	[	[	X
easat-6589	453	2	24	24	NUM
easat-6589	453	3	]	]	X
easat-6589	453	4	w.	w.	PROPN
easat-6589	453	5	t.	t.	PROPN
easat-6589	453	6	coombs	coombs	PROPN
easat-6589	453	7	and	and	CCONJ
easat-6589	453	8	s.	s.	PROPN
easat-6589	453	9	j.	j.	PROPN
easat-6589	453	10	holladay	holladay	PROPN
easat-6589	453	11	,	,	PUNCT
easat-6589	453	12	"	"	PUNCT
easat-6589	453	13	communication	communication	NOUN
easat-6589	453	14	and	and	CCONJ
easat-6589	453	15	attributions	attribution	NOUN
easat-6589	453	16	in	in	ADP
easat-6589	453	17	a	a	DET
easat-6589	453	18	crisis	crisis	NOUN
easat-6589	453	19	:	:	PUNCT
easat-6589	453	20	an	an	DET
easat-6589	453	21	experimental	experimental	ADJ
easat-6589	453	22	study	study	NOUN
easat-6589	453	23	in	in	ADP
easat-6589	453	24	crisis	crisis	NOUN
easat-6589	453	25	communication	communication	NOUN
easat-6589	453	26	,	,	PUNCT
easat-6589	453	27	"	"	PUNCT
easat-6589	453	28	journal	journal	NOUN
easat-6589	453	29	of	of	ADP
easat-6589	453	30	public	public	ADJ
easat-6589	453	31	relations	relation	NOUN
easat-6589	453	32	research	research	NOUN
easat-6589	453	33	,	,	PUNCT
easat-6589	453	34	vol	vol	NOUN
easat-6589	453	35	.	.	PROPN
easat-6589	453	36	8	8	NUM
easat-6589	453	37	,	,	PUNCT
easat-6589	453	38	no	no	INTJ
easat-6589	453	39	.	.	NOUN
easat-6589	453	40	4	4	NUM
easat-6589	453	41	,	,	PUNCT
easat-6589	453	42	pp	pp	ADJ
easat-6589	453	43	.	.	PUNCT
easat-6589	453	44	279	279	NUM
easat-6589	453	45	-	-	SYM
easat-6589	453	46	295	295	NUM
easat-6589	453	47	,	,	PUNCT
easat-6589	453	48	1996	1996	NUM
easat-6589	453	49	.	.	PUNCT
easat-6589	454	1	https://doi.org/10.1207/s1532754xjprr0804_04	https://doi.org/10.1207/s1532754xjprr0804_04	PUNCT
easat-6589	455	1	[	[	X
easat-6589	455	2	25	25	NUM
easat-6589	455	3	]	]	PUNCT
easat-6589	455	4	r.	r.	PROPN
easat-6589	455	5	u.	u.	PROPN
easat-6589	455	6	khan	khan	PROPN
easat-6589	455	7	,	,	PUNCT
easat-6589	455	8	y.	y.	PROPN
easat-6589	455	9	salamzadeh	salamzadeh	PROPN
easat-6589	455	10	,	,	PUNCT
easat-6589	455	11	q.	q.	PROPN
easat-6589	455	12	iqbal	iqbal	PROPN
easat-6589	455	13	,	,	PUNCT
easat-6589	455	14	and	and	CCONJ
easat-6589	455	15	s.	s.	PROPN
easat-6589	455	16	yang	yang	PROPN
easat-6589	455	17	,	,	PUNCT
easat-6589	455	18	"	"	PUNCT
easat-6589	455	19	the	the	DET
easat-6589	455	20	impact	impact	NOUN
easat-6589	455	21	of	of	ADP
easat-6589	455	22	customer	customer	NOUN
easat-6589	455	23	relationship	relationship	NOUN
easat-6589	455	24	management	management	NOUN
easat-6589	455	25	and	and	CCONJ
easat-6589	455	26	company	company	NOUN
easat-6589	455	27	reputation	reputation	NOUN
easat-6589	455	28	on	on	ADP
easat-6589	455	29	customer	customer	NOUN
easat-6589	455	30	loyalty	loyalty	NOUN
easat-6589	455	31	:	:	PUNCT
easat-6589	455	32	the	the	DET
easat-6589	455	33	mediating	mediate	VERB
easat-6589	455	34	role	role	NOUN
easat-6589	455	35	of	of	ADP
easat-6589	455	36	customer	customer	NOUN
easat-6589	455	37	satisfaction	satisfaction	NOUN
easat-6589	455	38	,	,	PUNCT
easat-6589	455	39	"	"	PUNCT
easat-6589	455	40	journal	journal	NOUN
easat-6589	455	41	of	of	ADP
easat-6589	455	42	relationship	relationship	NOUN
easat-6589	455	43	marketing	marketing	NOUN
easat-6589	455	44	,	,	PUNCT
easat-6589	455	45	vol	vol	NOUN
easat-6589	455	46	.	.	PROPN
easat-6589	455	47	21	21	NUM
easat-6589	455	48	,	,	PUNCT
easat-6589	455	49	no	no	INTJ
easat-6589	455	50	.	.	NOUN
easat-6589	455	51	1	1	NUM
easat-6589	455	52	,	,	PUNCT
easat-6589	455	53	pp	pp	ADJ
easat-6589	455	54	.	.	PUNCT
easat-6589	456	1	1	1	NUM
easat-6589	456	2	-	-	SYM
easat-6589	456	3	26	26	NUM
easat-6589	456	4	,	,	PUNCT
easat-6589	456	5	2022	2022	NUM
easat-6589	456	6	.	.	PUNCT
easat-6589	457	1	https://doi.org/10.1080/15332667.2021.1945630	https://doi.org/10.1080/15332667.2021.1945630	PROPN
easat-6589	458	1	[	[	X
easat-6589	458	2	26	26	NUM
easat-6589	458	3	]	]	PUNCT
easat-6589	458	4	a.	a.	NOUN
easat-6589	458	5	m.	m.	PROPN
easat-6589	458	6	barreto	barreto	PROPN
easat-6589	458	7	,	,	PUNCT
easat-6589	458	8	"	"	PUNCT
easat-6589	458	9	the	the	DET
easat-6589	458	10	word	word	NOUN
easat-6589	458	11	-	-	PUNCT
easat-6589	458	12	of	of	ADP
easat-6589	458	13	-	-	PUNCT
easat-6589	458	14	mouth	mouth	NOUN
easat-6589	458	15	phenomenon	phenomenon	NOUN
easat-6589	458	16	in	in	ADP
easat-6589	458	17	the	the	DET
easat-6589	458	18	social	social	ADJ
easat-6589	458	19	media	medium	NOUN
easat-6589	458	20	era	era	NOUN
easat-6589	458	21	,	,	PUNCT
easat-6589	458	22	"	"	PUNCT
easat-6589	458	23	international	international	ADJ
easat-6589	458	24	journal	journal	NOUN
easat-6589	458	25	of	of	ADP
easat-6589	458	26	market	market	NOUN
easat-6589	458	27	research	research	NOUN
easat-6589	458	28	,	,	PUNCT
easat-6589	458	29	vol	vol	NOUN
easat-6589	458	30	.	.	PROPN
easat-6589	459	1	56	56	NUM
easat-6589	459	2	,	,	PUNCT
easat-6589	459	3	no	no	INTJ
easat-6589	459	4	.	.	NOUN
easat-6589	459	5	5	5	NUM
easat-6589	459	6	,	,	PUNCT
easat-6589	459	7	pp	pp	ADJ
easat-6589	459	8	.	.	PUNCT
easat-6589	460	1	631	631	NUM
easat-6589	460	2	-	-	SYM
easat-6589	460	3	654	654	NUM
easat-6589	460	4	,	,	PUNCT
easat-6589	460	5	2014	2014	NUM
easat-6589	460	6	.	.	PUNCT
easat-6589	461	1	https://doi.org/10.2501/ijmr-2014-043	https://doi.org/10.2501/ijmr-2014-043	NOUN
easat-6589	462	1	[	[	X
easat-6589	462	2	27	27	NUM
easat-6589	462	3	]	]	X
easat-6589	462	4	b.	b.	PROPN
easat-6589	462	5	aditi	aditi	PROPN
easat-6589	462	6	,	,	PUNCT
easat-6589	462	7	p.	p.	NOUN
easat-6589	462	8	silaban	silaban	NOUN
easat-6589	462	9	,	,	PUNCT
easat-6589	462	10	and	and	CCONJ
easat-6589	462	11	y.	y.	PROPN
easat-6589	462	12	r.	r.	PROPN
easat-6589	462	13	edward	edward	PROPN
easat-6589	462	14	,	,	PUNCT
easat-6589	462	15	"	"	PUNCT
easat-6589	462	16	the	the	DET
easat-6589	462	17	effect	effect	NOUN
easat-6589	462	18	of	of	ADP
easat-6589	462	19	social	social	ADJ
easat-6589	462	20	media	medium	NOUN
easat-6589	462	21	and	and	CCONJ
easat-6589	462	22	word	word	NOUN
easat-6589	462	23	of	of	ADP
easat-6589	462	24	mouth	mouth	NOUN
easat-6589	462	25	on	on	ADP
easat-6589	462	26	buying	buy	VERB
easat-6589	462	27	interest	interest	NOUN
easat-6589	462	28	and	and	CCONJ
easat-6589	462	29	brand	brand	NOUN
easat-6589	462	30	image	image	NOUN
easat-6589	462	31	in	in	ADP
easat-6589	462	32	creative	creative	ADJ
easat-6589	462	33	economic	economic	ADJ
easat-6589	462	34	business	business	NOUN
easat-6589	462	35	,	,	PUNCT
easat-6589	462	36	"	"	PUNCT
easat-6589	462	37	international	international	ADJ
easat-6589	462	38	journal	journal	NOUN
easat-6589	462	39	of	of	ADP
easat-6589	462	40	data	data	PROPN
easat-6589	462	41	&	&	CCONJ
easat-6589	462	42	network	network	PROPN
easat-6589	462	43	science	science	PROPN
easat-6589	462	44	,	,	PUNCT
easat-6589	462	45	vol	vol	NOUN
easat-6589	462	46	.	.	PROPN
easat-6589	462	47	7	7	NUM
easat-6589	462	48	,	,	PUNCT
easat-6589	462	49	no	no	INTJ
easat-6589	462	50	.	.	NOUN
easat-6589	462	51	1	1	NUM
easat-6589	462	52	,	,	PUNCT
easat-6589	462	53	pp	pp	ADJ
easat-6589	462	54	.	.	PUNCT
easat-6589	463	1	225	225	NUM
easat-6589	463	2	-	-	SYM
easat-6589	463	3	234	234	NUM
easat-6589	463	4	,	,	PUNCT
easat-6589	463	5	2023	2023	NUM
easat-6589	463	6	.	.	PUNCT
easat-6589	464	1	https://doi.org/10.5267/j.ijdns.2022.11.001	https://doi.org/10.5267/j.ijdns.2022.11.001	VERB
easat-6589	464	2	[	[	X
easat-6589	464	3	28	28	NUM
easat-6589	464	4	]	]	X
easat-6589	464	5	r.	r.	PROPN
easat-6589	464	6	sun	sun	PROPN
easat-6589	464	7	,	,	PUNCT
easat-6589	464	8	y.	y.	PROPN
easat-6589	464	9	k.	k.	PROPN
easat-6589	464	10	tse	tse	PROPN
easat-6589	464	11	,	,	PUNCT
easat-6589	464	12	and	and	CCONJ
easat-6589	464	13	x.	x.	NOUN
easat-6589	464	14	liu	liu	PROPN
easat-6589	464	15	,	,	PUNCT
easat-6589	464	16	"	"	PUNCT
easat-6589	464	17	an	an	DET
easat-6589	464	18	empirical	empirical	ADJ
easat-6589	464	19	investigation	investigation	NOUN
easat-6589	464	20	of	of	ADP
easat-6589	464	21	electronic	electronic	ADJ
easat-6589	464	22	word	word	NOUN
easat-6589	464	23	-	-	PUNCT
easat-6589	464	24	of	of	ADP
easat-6589	464	25	-	-	PUNCT
easat-6589	464	26	mouth	mouth	NOUN
easat-6589	464	27	:	:	PUNCT
easat-6589	464	28	product	product	NOUN
easat-6589	464	29	recall	recall	NOUN
easat-6589	464	30	and	and	CCONJ
easat-6589	464	31	crisis	crisis	NOUN
easat-6589	464	32	response	response	NOUN
easat-6589	464	33	strategy	strategy	NOUN
easat-6589	464	34	in	in	ADP
easat-6589	464	35	social	social	ADJ
easat-6589	464	36	media	medium	NOUN
easat-6589	464	37	,	,	PUNCT
easat-6589	464	38	"	"	PUNCT
easat-6589	464	39	enterprise	enterprise	NOUN
easat-6589	464	40	information	information	NOUN
easat-6589	464	41	systems	system	NOUN
easat-6589	464	42	,	,	PUNCT
easat-6589	464	43	vol	vol	NOUN
easat-6589	464	44	.	.	PROPN
easat-6589	464	45	17	17	NUM
easat-6589	464	46	,	,	PUNCT
easat-6589	464	47	no	no	INTJ
easat-6589	464	48	.	.	NOUN
easat-6589	464	49	12	12	NUM
easat-6589	464	50	,	,	PUNCT
easat-6589	464	51	p.	p.	NOUN
easat-6589	464	52	2204331	2204331	NUM
easat-6589	464	53	,	,	PUNCT
easat-6589	464	54	2023	2023	NUM
easat-6589	464	55	.	.	PUNCT
easat-6589	465	1	https://doi.org/10.1080/17517575.2023.2204331	https://doi.org/10.1080/17517575.2023.2204331	PROPN
easat-6589	466	1	[	[	X
easat-6589	466	2	29	29	NUM
easat-6589	466	3	]	]	PUNCT
easat-6589	466	4	r.	r.	PROPN
easat-6589	466	5	al	al	PROPN
easat-6589	466	6	balawi	balawi	PROPN
easat-6589	466	7	,	,	PUNCT
easat-6589	466	8	y.	y.	PROPN
easat-6589	466	9	hu	hu	PROPN
easat-6589	466	10	,	,	PUNCT
easat-6589	466	11	and	and	CCONJ
easat-6589	466	12	l.	l.	PROPN
easat-6589	466	13	qiu	qiu	PROPN
easat-6589	466	14	,	,	PUNCT
easat-6589	466	15	"	"	PUNCT
easat-6589	466	16	brand	brand	NOUN
easat-6589	466	17	crisis	crisis	NOUN
easat-6589	466	18	and	and	CCONJ
easat-6589	466	19	customer	customer	NOUN
easat-6589	466	20	relationship	relationship	NOUN
easat-6589	466	21	management	management	NOUN
easat-6589	466	22	on	on	ADP
easat-6589	466	23	social	social	ADJ
easat-6589	466	24	media	medium	NOUN
easat-6589	466	25	:	:	PUNCT
easat-6589	466	26	evidence	evidence	NOUN
easat-6589	466	27	from	from	ADP
easat-6589	466	28	a	a	DET
easat-6589	466	29	natural	natural	ADJ
easat-6589	466	30	experiment	experiment	NOUN
easat-6589	466	31	from	from	ADP
easat-6589	466	32	the	the	DET
easat-6589	466	33	airline	airline	NOUN
easat-6589	466	34	industry	industry	NOUN
easat-6589	466	35	,	,	PUNCT
easat-6589	466	36	"	"	PUNCT
easat-6589	466	37	information	information	NOUN
easat-6589	466	38	systems	system	NOUN
easat-6589	466	39	research	research	NOUN
easat-6589	466	40	,	,	PUNCT
easat-6589	466	41	vol	vol	NOUN
easat-6589	466	42	.	.	PROPN
easat-6589	467	1	34	34	NUM
easat-6589	467	2	,	,	PUNCT
easat-6589	467	3	no	no	INTJ
easat-6589	467	4	.	.	NOUN
easat-6589	467	5	2	2	NUM
easat-6589	467	6	,	,	PUNCT
easat-6589	467	7	pp	pp	ADJ
easat-6589	467	8	.	.	PUNCT
easat-6589	468	1	442	442	NUM
easat-6589	468	2	-	-	SYM
easat-6589	468	3	462	462	NUM
easat-6589	468	4	,	,	PUNCT
easat-6589	468	5	2023	2023	NUM
easat-6589	468	6	.	.	PUNCT
easat-6589	469	1	https://doi.org/10.1287/isre.2022.1159	https://doi.org/10.1287/isre.2022.1159	PROPN
easat-6589	470	1	[	[	X
easat-6589	470	2	30	30	NUM
easat-6589	470	3	]	]	X
easat-6589	470	4	s.	s.	PROPN
easat-6589	470	5	m.	m.	PROPN
easat-6589	470	6	c.	c.	PROPN
easat-6589	470	7	loureiro	loureiro	PROPN
easat-6589	470	8	,	,	PUNCT
easat-6589	470	9	j.	j.	PROPN
easat-6589	470	10	guerreiro	guerreiro	PROPN
easat-6589	470	11	,	,	PUNCT
easat-6589	470	12	and	and	CCONJ
easat-6589	470	13	h.	h.	PROPN
easat-6589	470	14	han	han	PROPN
easat-6589	470	15	,	,	PUNCT
easat-6589	470	16	"	"	PUNCT
easat-6589	470	17	past	past	ADJ
easat-6589	470	18	,	,	PUNCT
easat-6589	470	19	present	present	ADJ
easat-6589	470	20	,	,	PUNCT
easat-6589	470	21	and	and	CCONJ
easat-6589	470	22	future	future	NOUN
easat-6589	470	23	of	of	ADP
easat-6589	470	24	pro	pro	ADJ
easat-6589	470	25	-	-	ADJ
easat-6589	470	26	environmental	environmental	ADJ
easat-6589	470	27	behavior	behavior	NOUN
easat-6589	470	28	in	in	ADP
easat-6589	470	29	tourism	tourism	NOUN
easat-6589	470	30	and	and	CCONJ
easat-6589	470	31	hospitality	hospitality	NOUN
easat-6589	470	32	:	:	PUNCT
easat-6589	470	33	a	a	DET
easat-6589	470	34	text	text	NOUN
easat-6589	470	35	-	-	PUNCT
easat-6589	470	36	mining	mining	NOUN
easat-6589	470	37	approach	approach	NOUN
easat-6589	470	38	,	,	PUNCT
easat-6589	470	39	"	"	PUNCT
easat-6589	470	40	journal	journal	NOUN
easat-6589	470	41	of	of	ADP
easat-6589	470	42	sustainable	sustainable	ADJ
easat-6589	470	43	tourism	tourism	NOUN
easat-6589	470	44	,	,	PUNCT
easat-6589	470	45	vol	vol	NOUN
easat-6589	470	46	.	.	PROPN
easat-6589	470	47	30	30	NUM
easat-6589	470	48	,	,	PUNCT
easat-6589	470	49	no	no	INTJ
easat-6589	470	50	.	.	NOUN
easat-6589	470	51	1	1	NUM
easat-6589	470	52	,	,	PUNCT
easat-6589	470	53	pp	pp	ADJ
easat-6589	470	54	.	.	PUNCT
easat-6589	471	1	258	258	NUM
easat-6589	471	2	-	-	SYM
easat-6589	471	3	278	278	NUM
easat-6589	471	4	,	,	PUNCT
easat-6589	471	5	2022	2022	NUM
easat-6589	471	6	.	.	PUNCT
easat-6589	472	1	[	[	X
easat-6589	472	2	31	31	NUM
easat-6589	472	3	]	]	X
easat-6589	472	4	y.	y.	PROPN
easat-6589	472	5	wang	wang	PROPN
easat-6589	472	6	,	,	PUNCT
easat-6589	472	7	m.	m.	PROPN
easat-6589	472	8	zhang	zhang	PROPN
easat-6589	472	9	,	,	PUNCT
easat-6589	472	10	s.	s.	PROPN
easat-6589	472	11	li	li	PROPN
easat-6589	472	12	,	,	PUNCT
easat-6589	472	13	f.	f.	PROPN
easat-6589	472	14	mcleay	mcleay	PROPN
easat-6589	472	15	,	,	PUNCT
easat-6589	472	16	and	and	CCONJ
easat-6589	472	17	s.	s.	PROPN
easat-6589	472	18	gupta	gupta	PROPN
easat-6589	472	19	,	,	PUNCT
easat-6589	472	20	"	"	PUNCT
easat-6589	472	21	corporate	corporate	ADJ
easat-6589	472	22	responses	response	NOUN
easat-6589	472	23	to	to	ADP
easat-6589	472	24	the	the	DET
easat-6589	472	25	coronavirus	coronavirus	NOUN
easat-6589	472	26	crisis	crisis	NOUN
easat-6589	472	27	and	and	CCONJ
easat-6589	472	28	their	their	PRON
easat-6589	472	29	impact	impact	NOUN
easat-6589	472	30	on	on	ADP
easat-6589	472	31	electronic‐word‐of‐mouth	electronic‐word‐of‐mouth	NOUN
easat-6589	472	32	and	and	CCONJ
easat-6589	472	33	trust	trust	NOUN
easat-6589	472	34	recovery	recovery	NOUN
easat-6589	472	35	:	:	PUNCT
easat-6589	472	36	evidence	evidence	NOUN
easat-6589	472	37	from	from	ADP
easat-6589	472	38	social	social	ADJ
easat-6589	472	39	media	medium	NOUN
easat-6589	472	40	,	,	PUNCT
easat-6589	472	41	"	"	PUNCT
easat-6589	472	42	british	british	ADJ
easat-6589	472	43	journal	journal	PROPN
easat-6589	472	44	of	of	ADP
easat-6589	472	45	management	management	NOUN
easat-6589	472	46	,	,	PUNCT
easat-6589	472	47	vol	vol	NOUN
easat-6589	472	48	.	.	PROPN
easat-6589	472	49	32	32	NUM
easat-6589	472	50	,	,	PUNCT
easat-6589	472	51	no	no	INTJ
easat-6589	472	52	.	.	NOUN
easat-6589	472	53	4	4	NUM
easat-6589	472	54	,	,	PUNCT
easat-6589	472	55	pp	pp	ADJ
easat-6589	472	56	.	.	PUNCT
easat-6589	473	1	1184	1184	NUM
easat-6589	473	2	-	-	SYM
easat-6589	473	3	1202	1202	NUM
easat-6589	473	4	,	,	PUNCT
easat-6589	473	5	2021	2021	NUM
easat-6589	473	6	.	.	PUNCT
easat-6589	474	1	https://doi.org/10.1111/1467-8551.12460	https://doi.org/10.1111/1467-8551.12460	PROPN
easat-6589	475	1	[	[	X
easat-6589	475	2	32	32	NUM
easat-6589	475	3	]	]	PUNCT
easat-6589	475	4	m.	m.	NOUN
easat-6589	475	5	gannon	gannon	PROPN
easat-6589	475	6	,	,	PUNCT
easat-6589	475	7	b.	b.	PROPN
easat-6589	475	8	taheri	taheri	PROPN
easat-6589	475	9	,	,	PUNCT
easat-6589	475	10	j.	j.	PROPN
easat-6589	475	11	thompson	thompson	PROPN
easat-6589	475	12	,	,	PUNCT
easat-6589	475	13	r.	r.	PROPN
easat-6589	475	14	rahimi	rahimi	NOUN
easat-6589	475	15	,	,	PUNCT
easat-6589	475	16	and	and	CCONJ
easat-6589	475	17	b.	b.	PROPN
easat-6589	475	18	okumus	okumus	PROPN
easat-6589	475	19	,	,	PUNCT
easat-6589	475	20	"	"	PUNCT
easat-6589	475	21	investigating	investigate	VERB
easat-6589	475	22	the	the	DET
easat-6589	475	23	effects	effect	NOUN
easat-6589	475	24	of	of	ADP
easat-6589	475	25	service	service	NOUN
easat-6589	475	26	recovery	recovery	NOUN
easat-6589	475	27	strategies	strategy	NOUN
easat-6589	475	28	on	on	ADP
easat-6589	475	29	consumer	consumer	NOUN
easat-6589	475	30	forgiveness	forgiveness	NOUN
easat-6589	475	31	and	and	CCONJ
easat-6589	475	32	post	post	NOUN
easat-6589	475	33	-	-	NOUN
easat-6589	475	34	trust	trust	NOUN
easat-6589	475	35	in	in	ADP
easat-6589	475	36	the	the	DET
easat-6589	475	37	food	food	NOUN
easat-6589	475	38	delivery	delivery	NOUN
easat-6589	475	39	sector	sector	NOUN
easat-6589	475	40	,	,	PUNCT
easat-6589	475	41	"	"	PUNCT
easat-6589	475	42	international	international	ADJ
easat-6589	475	43	journal	journal	NOUN
easat-6589	475	44	of	of	ADP
easat-6589	475	45	hospitality	hospitality	PROPN
easat-6589	475	46	management	management	NOUN
easat-6589	475	47	,	,	PUNCT
easat-6589	475	48	vol	vol	NOUN
easat-6589	475	49	.	.	PUNCT
easat-6589	475	50	107	107	NUM
easat-6589	475	51	,	,	PUNCT
easat-6589	475	52	p.	p.	NOUN
easat-6589	475	53	103341	103341	NUM
easat-6589	475	54	,	,	PUNCT
easat-6589	475	55	2022	2022	NUM
easat-6589	475	56	.	.	PUNCT
easat-6589	476	1	https://doi.org/10.1016/j.ijhm.2022.103341	https://doi.org/10.1016/j.ijhm.2022.103341	PROPN
easat-6589	476	2	[	[	X
easat-6589	476	3	33	33	NUM
easat-6589	476	4	]	]	PUNCT
easat-6589	476	5	h.	h.	PROPN
easat-6589	476	6	crijns	crijns	PROPN
easat-6589	476	7	,	,	PUNCT
easat-6589	476	8	v.	v.	ADP
easat-6589	476	9	cauberghe	cauberghe	ADJ
easat-6589	476	10	,	,	PUNCT
easat-6589	476	11	l.	l.	PROPN
easat-6589	476	12	hudders	hudder	NOUN
easat-6589	476	13	,	,	PUNCT
easat-6589	476	14	and	and	CCONJ
easat-6589	476	15	a.-s	a.-	NOUN
easat-6589	476	16	.	.	PUNCT
easat-6589	477	1	claeys	claey	NOUN
easat-6589	477	2	,	,	PUNCT
easat-6589	477	3	"	"	PUNCT
easat-6589	477	4	how	how	SCONJ
easat-6589	477	5	to	to	PART
easat-6589	477	6	deal	deal	VERB
easat-6589	477	7	with	with	ADP
easat-6589	477	8	online	online	ADJ
easat-6589	477	9	consumer	consumer	NOUN
easat-6589	477	10	comments	comment	NOUN
easat-6589	477	11	during	during	ADP
easat-6589	477	12	a	a	DET
easat-6589	477	13	crisis	crisis	NOUN
easat-6589	477	14	?	?	PUNCT
easat-6589	478	1	the	the	DET
easat-6589	478	2	impact	impact	NOUN
easat-6589	478	3	of	of	ADP
easat-6589	478	4	personalized	personalized	ADJ
easat-6589	478	5	organizational	organizational	ADJ
easat-6589	478	6	responses	response	NOUN
easat-6589	478	7	on	on	ADP
easat-6589	478	8	organizational	organizational	ADJ
easat-6589	478	9	reputation	reputation	NOUN
easat-6589	478	10	,	,	PUNCT
easat-6589	478	11	"	"	PUNCT
easat-6589	478	12	computers	computer	NOUN
easat-6589	478	13	in	in	ADP
easat-6589	478	14	human	human	ADJ
easat-6589	478	15	behavior	behavior	NOUN
easat-6589	478	16	,	,	PUNCT
easat-6589	478	17	vol	vol	NOUN
easat-6589	478	18	.	.	PROPN
easat-6589	478	19	75	75	NUM
easat-6589	478	20	,	,	PUNCT
easat-6589	478	21	pp	pp	ADJ
easat-6589	478	22	.	.	PUNCT
easat-6589	479	1	619	619	NUM
easat-6589	479	2	-	-	SYM
easat-6589	479	3	631	631	NUM
easat-6589	479	4	,	,	PUNCT
easat-6589	479	5	2017	2017	NUM
easat-6589	479	6	.	.	PUNCT
easat-6589	480	1	https://doi.org/10.1016/j.chb.2017.05.046	https://doi.org/10.1016/j.chb.2017.05.046	X
easat-6589	480	2	[	[	X
easat-6589	480	3	34	34	NUM
easat-6589	480	4	]	]	X
easat-6589	480	5	d.	d.	PROPN
easat-6589	480	6	sun	sun	PROPN
easat-6589	480	7	and	and	CCONJ
easat-6589	480	8	y.	y.	PROPN
easat-6589	480	9	li	li	PROPN
easat-6589	480	10	,	,	PUNCT
easat-6589	480	11	"	"	PUNCT
easat-6589	480	12	influence	influence	NOUN
easat-6589	480	13	of	of	ADP
easat-6589	480	14	strategic	strategic	ADJ
easat-6589	480	15	crisis	crisis	NOUN
easat-6589	480	16	communication	communication	NOUN
easat-6589	480	17	on	on	ADP
easat-6589	480	18	public	public	ADJ
easat-6589	480	19	perceptions	perception	NOUN
easat-6589	480	20	during	during	ADP
easat-6589	480	21	public	public	ADJ
easat-6589	480	22	health	health	NOUN
easat-6589	480	23	crises	crisis	NOUN
easat-6589	480	24	:	:	PUNCT
easat-6589	480	25	insights	insight	NOUN
easat-6589	480	26	from	from	ADP
easat-6589	480	27	youtube	youtube	ADJ
easat-6589	480	28	chinese	chinese	ADJ
easat-6589	480	29	media	medium	NOUN
easat-6589	480	30	,	,	PUNCT
easat-6589	480	31	"	"	PUNCT
easat-6589	480	32	behavioral	behavioral	ADJ
easat-6589	480	33	sciences	science	NOUN
easat-6589	480	34	,	,	PUNCT
easat-6589	480	35	vol	vol	NOUN
easat-6589	480	36	.	.	PROPN
easat-6589	480	37	14	14	NUM
easat-6589	480	38	,	,	PUNCT
easat-6589	480	39	no	no	INTJ
easat-6589	480	40	.	.	NOUN
easat-6589	480	41	2	2	NUM
easat-6589	480	42	,	,	PUNCT
easat-6589	480	43	p.	p.	NOUN
easat-6589	480	44	91	91	NUM
easat-6589	480	45	,	,	PUNCT
easat-6589	480	46	2024	2024	NUM
easat-6589	480	47	.	.	PUNCT
easat-6589	481	1	https://doi.org/10.3390/bs14020091	https://doi.org/10.3390/bs14020091	PUNCT
easat-6589	482	1	[	[	X
easat-6589	482	2	35	35	NUM
easat-6589	482	3	]	]	X
easat-6589	482	4	j.	j.	PROPN
easat-6589	482	5	v.	v.	PROPN
easat-6589	482	6	chen	chen	PROPN
easat-6589	482	7	,	,	PUNCT
easat-6589	482	8	t.	t.	NOUN
easat-6589	482	9	nguyen	nguyen	NOUN
easat-6589	482	10	,	,	PUNCT
easat-6589	482	11	and	and	CCONJ
easat-6589	482	12	j.	j.	PROPN
easat-6589	482	13	jaroenwattananon	jaroenwattananon	PROPN
easat-6589	482	14	,	,	PUNCT
easat-6589	482	15	"	"	PUNCT
easat-6589	482	16	what	what	PRON
easat-6589	482	17	drives	drive	VERB
easat-6589	482	18	user	user	NOUN
easat-6589	482	19	engagement	engagement	NOUN
easat-6589	482	20	behavior	behavior	NOUN
easat-6589	482	21	in	in	ADP
easat-6589	482	22	a	a	DET
easat-6589	482	23	corporate	corporate	ADJ
easat-6589	482	24	sns	sns	PROPN
easat-6589	482	25	account	account	NOUN
easat-6589	482	26	:	:	PUNCT
easat-6589	482	27	the	the	DET
easat-6589	482	28	role	role	NOUN
easat-6589	482	29	of	of	ADP
easat-6589	482	30	instagram	instagram	PROPN
easat-6589	482	31	features	feature	VERB
easat-6589	482	32	,	,	PUNCT
easat-6589	482	33	"	"	PUNCT
easat-6589	482	34	journal	journal	NOUN
easat-6589	482	35	of	of	ADP
easat-6589	482	36	electronic	electronic	ADJ
easat-6589	482	37	commerce	commerce	NOUN
easat-6589	482	38	research	research	NOUN
easat-6589	482	39	,	,	PUNCT
easat-6589	482	40	vol	vol	NOUN
easat-6589	482	41	.	.	PROPN
easat-6589	483	1	22	22	NUM
easat-6589	483	2	,	,	PUNCT
easat-6589	483	3	no	no	INTJ
easat-6589	483	4	.	.	NOUN
easat-6589	483	5	3	3	NUM
easat-6589	483	6	,	,	PUNCT
easat-6589	483	7	pp	pp	ADJ
easat-6589	483	8	.	.	PUNCT
easat-6589	484	1	199–227	199–227	NUM
easat-6589	484	2	,	,	PUNCT
easat-6589	484	3	2021	2021	NUM
easat-6589	484	4	.	.	PUNCT
easat-6589	485	1	[	[	X
easat-6589	485	2	36	36	NUM
easat-6589	485	3	]	]	PUNCT
easat-6589	485	4	m.	m.	NOUN
easat-6589	485	5	saunders	saunder	NOUN
easat-6589	485	6	,	,	PUNCT
easat-6589	485	7	p.	p.	PROPN
easat-6589	485	8	lewis	lewis	PROPN
easat-6589	485	9	,	,	PUNCT
easat-6589	485	10	and	and	CCONJ
easat-6589	485	11	a.	a.	PROPN
easat-6589	485	12	thornhill	thornhill	PROPN
easat-6589	485	13	,	,	PUNCT
easat-6589	485	14	"	"	PUNCT
easat-6589	485	15	research	research	NOUN
easat-6589	485	16	methods	method	NOUN
easat-6589	485	17	forbusiness	forbusiness	PROPN
easat-6589	485	18	students	student	NOUN
easat-6589	485	19	,	,	PUNCT
easat-6589	485	20	"	"	PUNCT
easat-6589	485	21	essex	essex	NOUN
easat-6589	485	22	:	:	PUNCT
easat-6589	485	23	prentice	prentice	PROPN
easat-6589	485	24	hall	hall	PROPN
easat-6589	485	25	:	:	PUNCT
easat-6589	485	26	financial	financial	PROPN
easat-6589	485	27	times	time	NOUN
easat-6589	485	28	,	,	PUNCT
easat-6589	485	29	2003	2003	NUM
easat-6589	485	30	.	.	PUNCT
easat-6589	486	1	[	[	X
easat-6589	486	2	37	37	NUM
easat-6589	486	3	]	]	X
easat-6589	486	4	p.	p.	NOUN
easat-6589	486	5	i.	i.	PROPN
easat-6589	486	6	fusch	fusch	VERB
easat-6589	486	7	ph	ph	PROPN
easat-6589	486	8	d	d	PROPN
easat-6589	486	9	and	and	CCONJ
easat-6589	486	10	l.	l.	PROPN
easat-6589	486	11	r.	r.	PROPN
easat-6589	486	12	ness	ness	PROPN
easat-6589	486	13	,	,	PUNCT
easat-6589	486	14	"	"	PUNCT
easat-6589	486	15	are	be	AUX
easat-6589	486	16	we	we	PRON
easat-6589	486	17	there	there	ADV
easat-6589	486	18	yet	yet	ADV
easat-6589	486	19	?	?	PUNCT
easat-6589	487	1	data	datum	NOUN
easat-6589	487	2	saturation	saturation	NOUN
easat-6589	487	3	in	in	ADP
easat-6589	487	4	qualitative	qualitative	ADJ
easat-6589	487	5	research	research	NOUN
easat-6589	487	6	,	,	PUNCT
easat-6589	487	7	"	"	PUNCT
easat-6589	487	8	the	the	DET
easat-6589	487	9	qualitative	qualitative	ADJ
easat-6589	487	10	report	report	NOUN
easat-6589	487	11	,	,	PUNCT
easat-6589	487	12	vol	vol	NOUN
easat-6589	487	13	.	.	PROPN
easat-6589	487	14	20	20	NUM
easat-6589	487	15	,	,	PUNCT
easat-6589	487	16	no	no	INTJ
easat-6589	487	17	.	.	NOUN
easat-6589	487	18	9	9	NUM
easat-6589	487	19	,	,	PUNCT
easat-6589	487	20	pp	pp	ADJ
easat-6589	487	21	.	.	PUNCT
easat-6589	488	1	1408–1416	1408–1416	NUM
easat-6589	488	2	,	,	PUNCT
easat-6589	488	3	2015	2015	NUM
easat-6589	488	4	.	.	PUNCT
easat-6589	489	1	https://doi.org/10.46743/2160-3715/2015.2281	https://doi.org/10.46743/2160-3715/2015.2281	PROPN
easat-6589	490	1	[	[	X
easat-6589	490	2	38	38	NUM
easat-6589	490	3	]	]	PUNCT
easat-6589	490	4	v.	v.	CCONJ
easat-6589	490	5	braun	braun	NOUN
easat-6589	490	6	and	and	CCONJ
easat-6589	490	7	v.	v.	ADP
easat-6589	490	8	clarke	clarke	PROPN
easat-6589	490	9	,	,	PUNCT
easat-6589	490	10	"	"	PUNCT
easat-6589	490	11	using	use	VERB
easat-6589	490	12	thematic	thematic	ADJ
easat-6589	490	13	analysis	analysis	NOUN
easat-6589	490	14	in	in	ADP
easat-6589	490	15	psychology	psychology	NOUN
easat-6589	490	16	,	,	PUNCT
easat-6589	490	17	"	"	PUNCT
easat-6589	490	18	qualitative	qualitative	ADJ
easat-6589	490	19	research	research	NOUN
easat-6589	490	20	in	in	ADP
easat-6589	490	21	psychology	psychology	NOUN
easat-6589	490	22	,	,	PUNCT
easat-6589	490	23	vol	vol	NOUN
easat-6589	490	24	.	.	PROPN
easat-6589	491	1	3	3	NUM
easat-6589	491	2	,	,	PUNCT
easat-6589	491	3	no	no	INTJ
easat-6589	491	4	.	.	NOUN
easat-6589	491	5	2	2	NUM
easat-6589	491	6	,	,	PUNCT
easat-6589	491	7	pp	pp	ADJ
easat-6589	491	8	.	.	PUNCT
easat-6589	492	1	77	77	NUM
easat-6589	492	2	-	-	SYM
easat-6589	492	3	101	101	NUM
easat-6589	492	4	,	,	PUNCT
easat-6589	492	5	2006	2006	NUM
easat-6589	492	6	.	.	PUNCT
easat-6589	493	1	https://doi.org/10.2501/ijmr-2014-043	https://doi.org/10.2501/ijmr-2014-043	NOUN
easat-6589	493	2	https://doi.org/10.34218/ijm.11.12.2020.220	https://doi.org/10.34218/ijm.11.12.2020.220	ADP
easat-6589	493	3	https://doi.org/10.5281/zenodo.1294168	https://doi.org/10.5281/zenodo.1294168	NOUN
easat-6589	493	4	https://doi.org/10.1080/1057610x.2020.1780027	https://doi.org/10.1080/1057610x.2020.1780027	PRON
easat-6589	493	5	https://doi.org/10.5555/ijosmas.v3i2.123	https://doi.org/10.5555/ijosmas.v3i2.123	VERB
easat-6589	493	6	https://doi.org/10.1111/poms.12144	https://doi.org/10.1111/poms.12144	PROPN
easat-6589	493	7	https://doi.org/10.1016/j.asiamark.2018.04.002	https://doi.org/10.1016/j.asiamark.2018.04.002	PROPN
easat-6589	493	8	https://doi.org/10.1207/s1532754xjprr0804_04	https://doi.org/10.1207/s1532754xjprr0804_04	PROPN
easat-6589	493	9	https://doi.org/10.1080/15332667.2021.1945630	https://doi.org/10.1080/15332667.2021.1945630	PROPN
easat-6589	493	10	https://doi.org/10.2501/ijmr-2014-043	https://doi.org/10.2501/ijmr-2014-043	NOUN
easat-6589	493	11	https://doi.org/10.5267/j.ijdns.2022.11.001	https://doi.org/10.5267/j.ijdns.2022.11.001	VERB
easat-6589	493	12	https://doi.org/10.1080/17517575.2023.2204331	https://doi.org/10.1080/17517575.2023.2204331	PROPN
easat-6589	494	1	https://doi.org/10.1287/isre.2022.1159	https://doi.org/10.1287/isre.2022.1159	PROPN
easat-6589	494	2	https://doi.org/10.1111/1467-8551.12460	https://doi.org/10.1111/1467-8551.12460	VERB
easat-6589	494	3	https://doi.org/10.1016/j.ijhm.2022.103341	https://doi.org/10.1016/j.ijhm.2022.103341	PROPN
easat-6589	494	4	https://doi.org/10.1016/j.chb.2017.05.046	https://doi.org/10.1016/j.chb.2017.05.046	PROPN
easat-6589	494	5	https://doi.org/10.3390/bs14020091	https://doi.org/10.3390/bs14020091	PROPN
easat-6589	494	6	https://doi.org/10.46743/2160-3715/2015.2281	https://doi.org/10.46743/2160-3715/2015.2281	PROPN
easat-6589	494	7	https://doi.org/10.2501/ijmr-2014-043	https://doi.org/10.2501/ijmr-2014-043	X
easat-6589	494	8	2501	2501	NUM
easat-6589	494	9	edelweiss	edelweiss	PROPN
easat-6589	494	10	applied	apply	VERB
easat-6589	494	11	science	science	NOUN
easat-6589	494	12	and	and	CCONJ
easat-6589	494	13	technology	technology	NOUN
easat-6589	494	14	issn	issn	PROPN
easat-6589	494	15	:	:	PUNCT
easat-6589	494	16	2576	2576	NUM
easat-6589	494	17	-	-	SYM
easat-6589	494	18	8484	8484	NUM
easat-6589	494	19	vol	vol	NOUN
easat-6589	494	20	.	.	PROPN
easat-6589	495	1	9	9	NUM
easat-6589	495	2	,	,	PUNCT
easat-6589	495	3	no	no	INTJ
easat-6589	495	4	.	.	NOUN
easat-6589	495	5	4	4	NUM
easat-6589	495	6	:	:	PUNCT
easat-6589	495	7	2487	2487	NUM
easat-6589	495	8	-	-	SYM
easat-6589	495	9	2501	2501	NUM
easat-6589	495	10	,	,	PUNCT
easat-6589	495	11	2025	2025	NUM
easat-6589	495	12	doi	doi	NOUN
easat-6589	495	13	:	:	PUNCT
easat-6589	495	14	10.55214/25768484.v9i4.6589	10.55214/25768484.v9i4.6589	NUM
easat-6589	495	15	©	©	PROPN
easat-6589	495	16	2025	2025	NUM
easat-6589	495	17	by	by	ADP
easat-6589	495	18	the	the	DET
easat-6589	495	19	author	author	NOUN
easat-6589	495	20	;	;	PUNCT
easat-6589	495	21	licensee	licensee	PROPN
easat-6589	495	22	learning	learning	NOUN
easat-6589	495	23	gate	gate	NOUN
easat-6589	496	1	[	[	X
easat-6589	496	2	39	39	NUM
easat-6589	496	3	]	]	PUNCT
easat-6589	496	4	m.	m.	NOUN
easat-6589	496	5	eriksson	eriksson	PROPN
easat-6589	496	6	and	and	CCONJ
easat-6589	496	7	e.	e.	PROPN
easat-6589	496	8	k.	k.	PROPN
easat-6589	496	9	olsson	olsson	PROPN
easat-6589	496	10	,	,	PUNCT
easat-6589	496	11	"	"	PUNCT
easat-6589	496	12	facebook	facebook	NOUN
easat-6589	496	13	and	and	CCONJ
easat-6589	496	14	twitter	twitter	NOUN
easat-6589	496	15	in	in	ADP
easat-6589	496	16	crisis	crisis	NOUN
easat-6589	496	17	communication	communication	NOUN
easat-6589	496	18	:	:	PUNCT
easat-6589	496	19	a	a	DET
easat-6589	496	20	comparative	comparative	ADJ
easat-6589	496	21	study	study	NOUN
easat-6589	496	22	of	of	ADP
easat-6589	496	23	crisis	crisis	NOUN
easat-6589	496	24	communication	communication	NOUN
easat-6589	496	25	professionals	professional	NOUN
easat-6589	496	26	and	and	CCONJ
easat-6589	496	27	citizens	citizen	NOUN
easat-6589	496	28	,	,	PUNCT
easat-6589	496	29	"	"	PUNCT
easat-6589	496	30	journal	journal	NOUN
easat-6589	496	31	of	of	ADP
easat-6589	496	32	contingencies	contingency	NOUN
easat-6589	496	33	and	and	CCONJ
easat-6589	496	34	crisis	crisis	NOUN
easat-6589	496	35	management	management	NOUN
easat-6589	496	36	,	,	PUNCT
easat-6589	496	37	vol	vol	NOUN
easat-6589	496	38	.	.	PROPN
easat-6589	497	1	24	24	NUM
easat-6589	497	2	,	,	PUNCT
easat-6589	497	3	no	no	INTJ
easat-6589	497	4	.	.	NOUN
easat-6589	497	5	4	4	NUM
easat-6589	497	6	,	,	PUNCT
easat-6589	497	7	pp	pp	ADJ
easat-6589	497	8	.	.	PUNCT
easat-6589	498	1	198	198	NUM
easat-6589	498	2	-	-	SYM
easat-6589	498	3	208	208	NUM
easat-6589	498	4	,	,	PUNCT
easat-6589	498	5	2016	2016	NUM
easat-6589	498	6	.	.	PUNCT
easat-6589	499	1	https://doi.org/10.1111/1468-5973.12116	https://doi.org/10.1111/1468-5973.12116	PROPN
easat-6589	500	1	[	[	X
easat-6589	500	2	40	40	NUM
easat-6589	500	3	]	]	PUNCT
easat-6589	500	4	m.	m.	PROPN
easat-6589	500	5	eriksson	eriksson	PROPN
easat-6589	500	6	,	,	PUNCT
easat-6589	500	7	"	"	PUNCT
easat-6589	500	8	lessons	lesson	NOUN
easat-6589	500	9	for	for	ADP
easat-6589	500	10	crisis	crisis	NOUN
easat-6589	500	11	communication	communication	NOUN
easat-6589	500	12	on	on	ADP
easat-6589	500	13	social	social	ADJ
easat-6589	500	14	media	medium	NOUN
easat-6589	500	15	:	:	PUNCT
easat-6589	500	16	a	a	DET
easat-6589	500	17	systematic	systematic	ADJ
easat-6589	500	18	review	review	NOUN
easat-6589	500	19	of	of	ADP
easat-6589	500	20	what	what	PRON
easat-6589	500	21	research	research	NOUN
easat-6589	500	22	tells	tell	VERB
easat-6589	500	23	the	the	DET
easat-6589	500	24	practice	practice	NOUN
easat-6589	500	25	,	,	PUNCT
easat-6589	500	26	"	"	PUNCT
easat-6589	500	27	international	international	ADJ
easat-6589	500	28	journal	journal	NOUN
easat-6589	500	29	of	of	ADP
easat-6589	500	30	strategic	strategic	ADJ
easat-6589	500	31	communication	communication	NOUN
easat-6589	500	32	,	,	PUNCT
easat-6589	500	33	vol	vol	NOUN
easat-6589	500	34	.	.	PROPN
easat-6589	500	35	12	12	NUM
easat-6589	500	36	,	,	PUNCT
easat-6589	500	37	no	no	INTJ
easat-6589	500	38	.	.	NOUN
easat-6589	500	39	5	5	NUM
easat-6589	500	40	,	,	PUNCT
easat-6589	500	41	pp	pp	ADJ
easat-6589	500	42	.	.	PUNCT
easat-6589	501	1	526	526	NUM
easat-6589	501	2	-	-	SYM
easat-6589	501	3	551	551	NUM
easat-6589	501	4	,	,	PUNCT
easat-6589	501	5	2018	2018	NUM
easat-6589	501	6	.	.	PUNCT
easat-6589	502	1	https://doi.org/10.1080/1553118x.2018.1510405	https://doi.org/10.1080/1553118x.2018.1510405	PROPN
easat-6589	503	1	[	[	X
easat-6589	503	2	41	41	NUM
easat-6589	503	3	]	]	PUNCT
easat-6589	503	4	m.	m.	NOUN
easat-6589	503	5	balaji	balaji	PROPN
easat-6589	503	6	,	,	PUNCT
easat-6589	503	7	k.	k.	PROPN
easat-6589	503	8	w.	w.	PROPN
easat-6589	503	9	khong	khong	PROPN
easat-6589	503	10	,	,	PUNCT
easat-6589	503	11	and	and	CCONJ
easat-6589	503	12	a.	a.	PROPN
easat-6589	503	13	y.	y.	PROPN
easat-6589	503	14	l.	l.	PROPN
easat-6589	503	15	chong	chong	PROPN
easat-6589	503	16	,	,	PUNCT
easat-6589	503	17	"	"	PUNCT
easat-6589	503	18	determinants	determinant	NOUN
easat-6589	503	19	of	of	ADP
easat-6589	503	20	negative	negative	ADJ
easat-6589	503	21	word	word	NOUN
easat-6589	503	22	-	-	PUNCT
easat-6589	503	23	of	of	ADP
easat-6589	503	24	-	-	PUNCT
easat-6589	503	25	mouth	mouth	NOUN
easat-6589	503	26	communication	communication	NOUN
easat-6589	503	27	using	use	VERB
easat-6589	503	28	social	social	ADJ
easat-6589	503	29	networking	networking	NOUN
easat-6589	503	30	sites	site	NOUN
easat-6589	503	31	,	,	PUNCT
easat-6589	503	32	"	"	PUNCT
easat-6589	503	33	information	information	NOUN
easat-6589	503	34	&	&	CCONJ
easat-6589	503	35	management	management	NOUN
easat-6589	503	36	,	,	PUNCT
easat-6589	503	37	vol	vol	NOUN
easat-6589	503	38	.	.	PROPN
easat-6589	504	1	53	53	NUM
easat-6589	504	2	,	,	PUNCT
easat-6589	504	3	no	no	INTJ
easat-6589	504	4	.	.	NOUN
easat-6589	504	5	4	4	NUM
easat-6589	504	6	,	,	PUNCT
easat-6589	504	7	pp	pp	ADJ
easat-6589	504	8	.	.	PUNCT
easat-6589	505	1	528	528	NUM
easat-6589	505	2	-	-	SYM
easat-6589	505	3	540	540	NUM
easat-6589	505	4	,	,	PUNCT
easat-6589	505	5	2016	2016	NUM
easat-6589	505	6	.	.	PUNCT
easat-6589	506	1	https://doi.org/10.1016/j.im.2015.12.002	https://doi.org/10.1016/j.im.2015.12.002	NOUN
easat-6589	506	2	[	[	X
easat-6589	506	3	42	42	NUM
easat-6589	506	4	]	]	PUNCT
easat-6589	506	5	m.	m.	NOUN
easat-6589	506	6	m.	m.	PROPN
easat-6589	506	7	khan	khan	PROPN
easat-6589	506	8	,	,	PUNCT
easat-6589	506	9	s.	s.	PROPN
easat-6589	506	10	s.	s.	PROPN
easat-6589	506	11	sohail	sohail	PROPN
easat-6589	506	12	,	,	PUNCT
easat-6589	506	13	and	and	CCONJ
easat-6589	506	14	d.	d.	PROPN
easat-6589	506	15	ishrat	ishrat	PROPN
easat-6589	506	16	,	,	PUNCT
easat-6589	506	17	"	"	PUNCT
easat-6589	506	18	how	how	SCONJ
easat-6589	506	19	they	they	PRON
easat-6589	506	20	tweet	tweet	VERB
easat-6589	506	21	?	?	PUNCT
easat-6589	507	1	an	an	DET
easat-6589	507	2	insightful	insightful	ADJ
easat-6589	507	3	analysis	analysis	NOUN
easat-6589	507	4	of	of	ADP
easat-6589	507	5	twitter	twitter	NOUN
easat-6589	507	6	handles	handle	NOUN
easat-6589	507	7	of	of	ADP
easat-6589	507	8	saudi	saudi	PROPN
easat-6589	507	9	arabia	arabia	PROPN
easat-6589	507	10	,	,	PUNCT
easat-6589	507	11	"	"	PUNCT
easat-6589	507	12	arxiv	arxiv	PROPN
easat-6589	507	13	preprint	preprint	NOUN
easat-6589	507	14	arxiv:2105.10736	arxiv:2105.10736	PROPN
easat-6589	507	15	,	,	PUNCT
easat-6589	507	16	2021	2021	NUM
easat-6589	507	17	.	.	PUNCT
easat-6589	508	1	https://doi.org/10.48550/arxiv.2105.10736	https://doi.org/10.48550/arxiv.2105.10736	PROPN
easat-6589	509	1	[	[	X
easat-6589	509	2	43	43	NUM
easat-6589	509	3	]	]	PUNCT
easat-6589	509	4	l.	l.	PROPN
easat-6589	509	5	zhu	zhu	PROPN
easat-6589	509	6	,	,	PUNCT
easat-6589	509	7	d.	d.	PROPN
easat-6589	509	8	anagondahalli	anagondahalli	PROPN
easat-6589	509	9	,	,	PUNCT
easat-6589	509	10	and	and	CCONJ
easat-6589	509	11	a.	a.	PROPN
easat-6589	509	12	zhang	zhang	PROPN
easat-6589	509	13	,	,	PUNCT
easat-6589	509	14	"	"	PUNCT
easat-6589	509	15	social	social	ADJ
easat-6589	509	16	media	medium	NOUN
easat-6589	509	17	and	and	CCONJ
easat-6589	509	18	culture	culture	NOUN
easat-6589	509	19	in	in	ADP
easat-6589	509	20	crisis	crisis	NOUN
easat-6589	509	21	communication	communication	NOUN
easat-6589	509	22	:	:	PUNCT
easat-6589	509	23	mcdonald	mcdonald	PROPN
easat-6589	509	24	’s	’s	PROPN
easat-6589	509	25	and	and	CCONJ
easat-6589	509	26	kfc	kfc	PROPN
easat-6589	509	27	crises	crisis	NOUN
easat-6589	509	28	management	management	PROPN
easat-6589	509	29	in	in	ADP
easat-6589	509	30	china	china	PROPN
easat-6589	509	31	,	,	PUNCT
easat-6589	509	32	"	"	PUNCT
easat-6589	509	33	public	public	ADJ
easat-6589	509	34	relations	relation	NOUN
easat-6589	509	35	review	review	NOUN
easat-6589	509	36	,	,	PUNCT
easat-6589	509	37	vol	vol	NOUN
easat-6589	509	38	.	.	PROPN
easat-6589	509	39	43	43	NUM
easat-6589	509	40	,	,	PUNCT
easat-6589	509	41	no	no	INTJ
easat-6589	509	42	.	.	NOUN
easat-6589	509	43	3	3	NUM
easat-6589	509	44	,	,	PUNCT
easat-6589	509	45	pp	pp	ADJ
easat-6589	509	46	.	.	PUNCT
easat-6589	510	1	487	487	NUM
easat-6589	510	2	-	-	SYM
easat-6589	510	3	492	492	NUM
easat-6589	510	4	,	,	PUNCT
easat-6589	510	5	2017	2017	NUM
easat-6589	510	6	.	.	PUNCT
easat-6589	511	1	https://doi.org/10.1016/j.pubrev.2017.03.006	https://doi.org/10.1016/j.pubrev.2017.03.006	ADJ
easat-6589	511	2	https://doi.org/10.1111/1468-5973.12116	https://doi.org/10.1111/1468-5973.12116	PROPN
easat-6589	511	3	https://doi.org/10.1080/1553118x.2018.1510405	https://doi.org/10.1080/1553118x.2018.1510405	PROPN
easat-6589	511	4	https://doi.org/10.1016/j.im.2015.12.002	https://doi.org/10.1016/j.im.2015.12.002	PROPN
easat-6589	511	5	https://doi.org/10.48550/arxiv.2105.10736	https://doi.org/10.48550/arxiv.2105.10736	PROPN
easat-6589	511	6	https://doi.org/10.1016/j.pubrev.2017.03.006	https://doi.org/10.1016/j.pubrev.2017.03.006	NOUN