id	sid	tid	token	lemma	pos
easat-6654	1	1	edelweiss	edelweiss	PROPN
easat-6654	1	2	applied	apply	VERB
easat-6654	1	3	science	science	NOUN
easat-6654	1	4	and	and	CCONJ
easat-6654	1	5	technology	technology	NOUN
easat-6654	1	6	issn	issn	PROPN
easat-6654	1	7	:	:	PUNCT
easat-6654	1	8	2576	2576	NUM
easat-6654	1	9	-	-	SYM
easat-6654	1	10	8484	8484	NUM
easat-6654	1	11	vol	vol	NOUN
easat-6654	1	12	.	.	PROPN
easat-6654	2	1	9	9	NUM
easat-6654	2	2	,	,	PUNCT
easat-6654	2	3	no	no	INTJ
easat-6654	2	4	.	.	NOUN
easat-6654	2	5	4	4	NUM
easat-6654	2	6	,	,	PUNCT
easat-6654	2	7	2803	2803	NUM
easat-6654	2	8	-	-	SYM
easat-6654	2	9	2812	2812	NUM
easat-6654	2	10	2025	2025	NUM
easat-6654	2	11	publisher	publisher	NOUN
easat-6654	2	12	:	:	PUNCT
easat-6654	2	13	learning	learn	VERB
easat-6654	2	14	gate	gate	NOUN
easat-6654	2	15	doi	doi	PROPN
easat-6654	2	16	:	:	PUNCT
easat-6654	2	17	10.55214/25768484.v9i4.6654	10.55214/25768484.v9i4.6654	NUM
easat-6654	2	18	©	©	PROPN
easat-6654	2	19	2025	2025	NUM
easat-6654	2	20	by	by	ADP
easat-6654	2	21	the	the	DET
easat-6654	2	22	authors	author	NOUN
easat-6654	2	23	;	;	PUNCT
easat-6654	2	24	licensee	licensee	PROPN
easat-6654	2	25	learning	learning	NOUN
easat-6654	2	26	gate	gate	NOUN
easat-6654	3	1	©	©	PROPN
easat-6654	3	2	2025	2025	NUM
easat-6654	3	3	by	by	ADP
easat-6654	3	4	the	the	DET
easat-6654	3	5	authors	author	NOUN
easat-6654	3	6	;	;	PUNCT
easat-6654	3	7	licensee	licensee	PROPN
easat-6654	3	8	learning	learning	NOUN
easat-6654	3	9	gate	gate	NOUN
easat-6654	3	10	history	history	NOUN
easat-6654	3	11	:	:	PUNCT
easat-6654	3	12	received	receive	VERB
easat-6654	3	13	:	:	PUNCT
easat-6654	3	14	17	17	NUM
easat-6654	3	15	february	february	NOUN
easat-6654	3	16	2025	2025	NUM
easat-6654	3	17	;	;	PUNCT
easat-6654	3	18	revised	revise	VERB
easat-6654	3	19	:	:	PUNCT
easat-6654	3	20	9	9	NUM
easat-6654	3	21	april	april	PROPN
easat-6654	3	22	2025	2025	NUM
easat-6654	3	23	;	;	PUNCT
easat-6654	3	24	accepted	accept	VERB
easat-6654	3	25	:	:	PUNCT
easat-6654	3	26	14	14	NUM
easat-6654	3	27	april	april	PROPN
easat-6654	3	28	2025	2025	NUM
easat-6654	3	29	;	;	PUNCT
easat-6654	3	30	published	publish	VERB
easat-6654	3	31	:	:	PUNCT
easat-6654	3	32	28	28	NUM
easat-6654	3	33	april	april	PROPN
easat-6654	3	34	2025	2025	NUM
easat-6654	3	35	*	*	PUNCT
easat-6654	3	36	correspondence	correspondence	NOUN
easat-6654	3	37	:	:	PUNCT
easat-6654	3	38	zainurrafiqifiaub@gmail.com	zainurrafiqifiaub@gmail.com	X
easat-6654	4	1	revitalizing	revitalize	VERB
easat-6654	4	2	traditional	traditional	ADJ
easat-6654	4	3	crafts	craft	NOUN
easat-6654	4	4	:	:	PUNCT
easat-6654	4	5	how	how	SCONJ
easat-6654	4	6	innovation	innovation	NOUN
easat-6654	4	7	and	and	CCONJ
easat-6654	4	8	branding	branding	NOUN
easat-6654	4	9	capability	capability	NOUN
easat-6654	4	10	drive	drive	NOUN
easat-6654	4	11	business	business	NOUN
easat-6654	4	12	success	success	NOUN
easat-6654	4	13	in	in	ADP
easat-6654	4	14	batik	batik	NOUN
easat-6654	4	15	smes	sme	NOUN
easat-6654	4	16	zainurrafiqi1,2	zainurrafiqi1,2	PROPN
easat-6654	4	17	*	*	PROPN
easat-6654	4	18	,	,	PUNCT
easat-6654	4	19	muhammad	muhammad	PROPN
easat-6654	4	20	saifi3	saifi3	PROPN
easat-6654	4	21	,	,	PUNCT
easat-6654	4	22	andriani	andriani	PROPN
easat-6654	4	23	kusumawati4	kusumawati4	PROPN
easat-6654	4	24	,	,	PUNCT
easat-6654	4	25	sunarti5	sunarti5	NOUN
easat-6654	4	26	1,3,4,5faculty	1,3,4,5faculty	NUM
easat-6654	4	27	of	of	ADP
easat-6654	4	28	administrative	administrative	ADJ
easat-6654	4	29	sciences	science	NOUN
easat-6654	4	30	,	,	PUNCT
easat-6654	4	31	brawaijaya	brawaijaya	ADP
easat-6654	4	32	university	university	PROPN
easat-6654	4	33	malang	malang	PROPN
easat-6654	4	34	,	,	PUNCT
easat-6654	4	35	65145	65145	NUM
easat-6654	4	36	,	,	PUNCT
easat-6654	4	37	indonesia	indonesia	PROPN
easat-6654	4	38	;	;	PUNCT
easat-6654	4	39	zainurrafiqifiaub@gmail.com	zainurrafiqifiaub@gmail.com	X
easat-6654	4	40	(	(	PUNCT
easat-6654	4	41	z.	z.	PROPN
easat-6654	4	42	)	)	PUNCT
easat-6654	4	43	;	;	PUNCT
easat-6654	4	44	msaifi@ub.ac.id	msaifi@ub.ac.id	NOUN
easat-6654	4	45	(	(	PUNCT
easat-6654	4	46	m.s	m.s	PROPN
easat-6654	4	47	.	.	PROPN
easat-6654	4	48	)	)	PUNCT
easat-6654	4	49	;	;	PUNCT
easat-6654	5	1	andriani_kusuma@ub.ac.id	andriani_kusuma@ub.ac.id	NUM
easat-6654	5	2	(	(	PUNCT
easat-6654	5	3	a.k	a.k	PROPN
easat-6654	5	4	.	.	PROPN
easat-6654	5	5	)	)	PUNCT
easat-6654	5	6	;	;	PUNCT
easat-6654	5	7	sunarti@ub.ac.id	sunarti@ub.ac.id	PROPN
easat-6654	5	8	(	(	PUNCT
easat-6654	5	9	s.	s.	PROPN
easat-6654	5	10	)	)	PUNCT
easat-6654	5	11	.	.	PUNCT
easat-6654	6	1	2faculty	2faculty	NUM
easat-6654	6	2	of	of	ADP
easat-6654	6	3	economics	economic	NOUN
easat-6654	6	4	and	and	CCONJ
easat-6654	6	5	business	business	NOUN
easat-6654	6	6	,	,	PUNCT
easat-6654	6	7	madura	madura	NOUN
easat-6654	6	8	university	university	NOUN
easat-6654	6	9	,	,	PUNCT
easat-6654	6	10	pamekasan	pamekasan	ADJ
easat-6654	6	11	regency	regency	NOUN
easat-6654	6	12	,	,	PUNCT
easat-6654	6	13	69371	69371	NUM
easat-6654	6	14	,	,	PUNCT
easat-6654	6	15	indonesia	indonesia	PROPN
easat-6654	6	16	.	.	PUNCT
easat-6654	7	1	abstract	abstract	PROPN
easat-6654	7	2	:	:	PUNCT
easat-6654	7	3	the	the	DET
easat-6654	7	4	increasingly	increasingly	ADV
easat-6654	7	5	competitive	competitive	ADJ
easat-6654	7	6	landscape	landscape	NOUN
easat-6654	7	7	of	of	ADP
easat-6654	7	8	the	the	DET
easat-6654	7	9	batik	batik	NOUN
easat-6654	7	10	industry	industry	NOUN
easat-6654	7	11	,	,	PUNCT
easat-6654	7	12	particularly	particularly	ADV
easat-6654	7	13	in	in	ADP
easat-6654	7	14	madura	madura	NOUN
easat-6654	7	15	,	,	PUNCT
easat-6654	7	16	necessitates	necessitate	VERB
easat-6654	7	17	a	a	DET
easat-6654	7	18	strategic	strategic	ADJ
easat-6654	7	19	emphasis	emphasis	NOUN
easat-6654	7	20	on	on	ADP
easat-6654	7	21	innovation	innovation	NOUN
easat-6654	7	22	and	and	CCONJ
easat-6654	7	23	branding	branding	NOUN
easat-6654	7	24	capability	capability	NOUN
easat-6654	7	25	to	to	PART
easat-6654	7	26	improve	improve	VERB
easat-6654	7	27	business	business	NOUN
easat-6654	7	28	performance	performance	NOUN
easat-6654	7	29	.	.	PUNCT
easat-6654	8	1	this	this	DET
easat-6654	8	2	study	study	NOUN
easat-6654	8	3	investigates	investigate	VERB
easat-6654	8	4	the	the	DET
easat-6654	8	5	influence	influence	NOUN
easat-6654	8	6	of	of	ADP
easat-6654	8	7	innovation	innovation	NOUN
easat-6654	8	8	capability	capability	NOUN
easat-6654	8	9	,	,	PUNCT
easat-6654	8	10	branding	branding	NOUN
easat-6654	8	11	capability	capability	NOUN
easat-6654	8	12	,	,	PUNCT
easat-6654	8	13	and	and	CCONJ
easat-6654	8	14	competitive	competitive	ADJ
easat-6654	8	15	advantage	advantage	NOUN
easat-6654	8	16	on	on	ADP
easat-6654	8	17	the	the	DET
easat-6654	8	18	business	business	NOUN
easat-6654	8	19	performance	performance	NOUN
easat-6654	8	20	of	of	ADP
easat-6654	8	21	medium	medium	ADJ
easat-6654	8	22	-	-	PUNCT
easat-6654	8	23	sized	sized	ADJ
easat-6654	8	24	batik	batik	NOUN
easat-6654	8	25	enterprises	enterprise	NOUN
easat-6654	8	26	in	in	ADP
easat-6654	8	27	madura	madura	NOUN
easat-6654	8	28	.	.	PUNCT
easat-6654	9	1	the	the	DET
easat-6654	9	2	research	research	NOUN
easat-6654	9	3	surveyed	survey	VERB
easat-6654	9	4	200	200	NUM
easat-6654	9	5	business	business	NOUN
easat-6654	9	6	owners	owner	NOUN
easat-6654	9	7	and	and	CCONJ
easat-6654	9	8	managers	manager	NOUN
easat-6654	9	9	from	from	ADP
easat-6654	9	10	medium	medium	ADJ
easat-6654	9	11	-	-	PUNCT
easat-6654	9	12	sized	sized	ADJ
easat-6654	9	13	batik	batik	NOUN
easat-6654	9	14	enterprises	enterprise	NOUN
easat-6654	9	15	across	across	ADP
easat-6654	9	16	four	four	NUM
easat-6654	9	17	madura	madura	NOUN
easat-6654	9	18	regencies	regency	NOUN
easat-6654	9	19	:	:	PUNCT
easat-6654	9	20	sumenep	sumenep	PROPN
easat-6654	9	21	,	,	PUNCT
easat-6654	9	22	pamekasan	pamekasan	NUM
easat-6654	9	23	,	,	PUNCT
easat-6654	9	24	sampang	sampang	NOUN
easat-6654	9	25	,	,	PUNCT
easat-6654	9	26	and	and	CCONJ
easat-6654	9	27	bangkalan	bangkalan	NOUN
easat-6654	9	28	.	.	PUNCT
easat-6654	10	1	utilizing	utilize	VERB
easat-6654	10	2	a	a	DET
easat-6654	10	3	census	census	NOUN
easat-6654	10	4	sampling	sampling	NOUN
easat-6654	10	5	method	method	NOUN
easat-6654	10	6	,	,	PUNCT
easat-6654	10	7	data	datum	NOUN
easat-6654	10	8	collection	collection	NOUN
easat-6654	10	9	was	be	AUX
easat-6654	10	10	conducted	conduct	VERB
easat-6654	10	11	and	and	CCONJ
easat-6654	10	12	analyzed	analyze	VERB
easat-6654	10	13	using	use	VERB
easat-6654	10	14	warppls	warppls	PROPN
easat-6654	10	15	version	version	PROPN
easat-6654	10	16	7	7	NUM
easat-6654	10	17	.	.	PUNCT
easat-6654	11	1	the	the	DET
easat-6654	11	2	findings	finding	NOUN
easat-6654	11	3	reveal	reveal	VERB
easat-6654	11	4	that	that	SCONJ
easat-6654	11	5	innovation	innovation	NOUN
easat-6654	11	6	capability	capability	NOUN
easat-6654	11	7	exerts	exert	VERB
easat-6654	11	8	a	a	DET
easat-6654	11	9	positive	positive	ADJ
easat-6654	11	10	and	and	CCONJ
easat-6654	11	11	significant	significant	ADJ
easat-6654	11	12	impact	impact	NOUN
easat-6654	11	13	on	on	ADP
easat-6654	11	14	branding	branding	NOUN
easat-6654	11	15	capability	capability	NOUN
easat-6654	11	16	,	,	PUNCT
easat-6654	11	17	competitive	competitive	ADJ
easat-6654	11	18	advantage	advantage	NOUN
easat-6654	11	19	,	,	PUNCT
easat-6654	11	20	and	and	CCONJ
easat-6654	11	21	business	business	NOUN
easat-6654	11	22	performance	performance	NOUN
easat-6654	11	23	.	.	PUNCT
easat-6654	12	1	similarly	similarly	ADV
easat-6654	12	2	,	,	PUNCT
easat-6654	12	3	branding	branding	NOUN
easat-6654	12	4	capability	capability	NOUN
easat-6654	12	5	positively	positively	ADV
easat-6654	12	6	and	and	CCONJ
easat-6654	12	7	significantly	significantly	ADV
easat-6654	12	8	affects	affect	VERB
easat-6654	12	9	competitive	competitive	ADJ
easat-6654	12	10	advantage	advantage	NOUN
easat-6654	12	11	,	,	PUNCT
easat-6654	12	12	although	although	SCONJ
easat-6654	12	13	its	its	PRON
easat-6654	12	14	effect	effect	NOUN
easat-6654	12	15	on	on	ADP
easat-6654	12	16	business	business	NOUN
easat-6654	12	17	performance	performance	NOUN
easat-6654	12	18	is	be	AUX
easat-6654	12	19	not	not	PART
easat-6654	12	20	significant	significant	ADJ
easat-6654	12	21	.	.	PUNCT
easat-6654	13	1	competitive	competitive	ADJ
easat-6654	13	2	advantage	advantage	NOUN
easat-6654	13	3	,	,	PUNCT
easat-6654	13	4	however	however	ADV
easat-6654	13	5	,	,	PUNCT
easat-6654	13	6	positively	positively	ADV
easat-6654	13	7	and	and	CCONJ
easat-6654	13	8	significantly	significantly	ADV
easat-6654	13	9	influences	influence	VERB
easat-6654	13	10	business	business	NOUN
easat-6654	13	11	performance	performance	NOUN
easat-6654	13	12	.	.	PUNCT
easat-6654	14	1	these	these	DET
easat-6654	14	2	results	result	NOUN
easat-6654	14	3	underscore	underscore	VERB
easat-6654	14	4	the	the	DET
easat-6654	14	5	critical	critical	ADJ
easat-6654	14	6	role	role	NOUN
easat-6654	14	7	of	of	ADP
easat-6654	14	8	innovation	innovation	NOUN
easat-6654	14	9	and	and	CCONJ
easat-6654	14	10	competitive	competitive	ADJ
easat-6654	14	11	positioning	positioning	NOUN
easat-6654	14	12	in	in	ADP
easat-6654	14	13	enhancing	enhance	VERB
easat-6654	14	14	the	the	DET
easat-6654	14	15	performance	performance	NOUN
easat-6654	14	16	of	of	ADP
easat-6654	14	17	medium	medium	ADJ
easat-6654	14	18	-	-	PUNCT
easat-6654	14	19	sized	sized	ADJ
easat-6654	14	20	batik	batik	NOUN
easat-6654	14	21	enterprises	enterprise	NOUN
easat-6654	14	22	in	in	ADP
easat-6654	14	23	madura	madura	NOUN
easat-6654	14	24	.	.	PUNCT
easat-6654	15	1	the	the	DET
easat-6654	15	2	study	study	NOUN
easat-6654	15	3	suggests	suggest	VERB
easat-6654	15	4	that	that	SCONJ
easat-6654	15	5	business	business	NOUN
easat-6654	15	6	owners	owner	NOUN
easat-6654	15	7	should	should	AUX
easat-6654	15	8	focus	focus	VERB
easat-6654	15	9	on	on	ADP
easat-6654	15	10	fostering	foster	VERB
easat-6654	15	11	innovation	innovation	NOUN
easat-6654	15	12	and	and	CCONJ
easat-6654	15	13	leveraging	leverage	VERB
easat-6654	15	14	competitive	competitive	ADJ
easat-6654	15	15	advantage	advantage	NOUN
easat-6654	15	16	as	as	ADP
easat-6654	15	17	pivotal	pivotal	ADJ
easat-6654	15	18	strategies	strategy	NOUN
easat-6654	15	19	for	for	ADP
easat-6654	15	20	achieving	achieve	VERB
easat-6654	15	21	sustainable	sustainable	ADJ
easat-6654	15	22	business	business	NOUN
easat-6654	15	23	growth	growth	NOUN
easat-6654	15	24	and	and	CCONJ
easat-6654	15	25	long	long	ADJ
easat-6654	15	26	-	-	PUNCT
easat-6654	15	27	term	term	NOUN
easat-6654	15	28	success	success	NOUN
easat-6654	15	29	.	.	PUNCT
easat-6654	16	1	this	this	DET
easat-6654	16	2	insight	insight	NOUN
easat-6654	16	3	provides	provide	VERB
easat-6654	16	4	valuable	valuable	ADJ
easat-6654	16	5	implications	implication	NOUN
easat-6654	16	6	for	for	ADP
easat-6654	16	7	practitioners	practitioner	NOUN
easat-6654	16	8	aiming	aim	VERB
easat-6654	16	9	to	to	PART
easat-6654	16	10	thrive	thrive	VERB
easat-6654	16	11	in	in	ADP
easat-6654	16	12	the	the	DET
easat-6654	16	13	dynamic	dynamic	ADJ
easat-6654	16	14	batik	batik	NOUN
easat-6654	16	15	industry	industry	NOUN
easat-6654	16	16	.	.	PUNCT
easat-6654	17	1	keywords	keyword	NOUN
easat-6654	17	2	:	:	PUNCT
easat-6654	17	3	branding	branding	NOUN
easat-6654	17	4	capability	capability	NOUN
easat-6654	17	5	,	,	PUNCT
easat-6654	17	6	business	business	NOUN
easat-6654	17	7	performance	performance	NOUN
easat-6654	17	8	,	,	PUNCT
easat-6654	17	9	competitive	competitive	ADJ
easat-6654	17	10	advantage	advantage	NOUN
easat-6654	17	11	,	,	PUNCT
easat-6654	17	12	innovation	innovation	NOUN
easat-6654	17	13	capability	capability	NOUN
easat-6654	17	14	.	.	PUNCT
easat-6654	18	1	1	1	X
easat-6654	18	2	.	.	X
easat-6654	18	3	introduction	introduction	NOUN
easat-6654	18	4	the	the	DET
easat-6654	18	5	rapid	rapid	ADJ
easat-6654	18	6	transformation	transformation	NOUN
easat-6654	18	7	of	of	ADP
easat-6654	18	8	market	market	NOUN
easat-6654	18	9	dynamics	dynamic	NOUN
easat-6654	18	10	and	and	CCONJ
easat-6654	18	11	technological	technological	ADJ
easat-6654	18	12	advancements	advancement	NOUN
easat-6654	18	13	has	have	AUX
easat-6654	18	14	heightened	heighten	VERB
easat-6654	18	15	the	the	DET
easat-6654	18	16	necessity	necessity	NOUN
easat-6654	18	17	for	for	SCONJ
easat-6654	18	18	businesses	business	NOUN
easat-6654	18	19	to	to	PART
easat-6654	18	20	pursue	pursue	VERB
easat-6654	18	21	continuous	continuous	ADJ
easat-6654	18	22	innovation	innovation	NOUN
easat-6654	18	23	to	to	PART
easat-6654	18	24	remain	remain	VERB
easat-6654	18	25	competitive	competitive	ADJ
easat-6654	18	26	.	.	PUNCT
easat-6654	19	1	this	this	DET
easat-6654	19	2	need	need	NOUN
easat-6654	19	3	is	be	AUX
easat-6654	19	4	particularly	particularly	ADV
easat-6654	19	5	evident	evident	ADJ
easat-6654	19	6	in	in	ADP
easat-6654	19	7	indonesia	indonesia	PROPN
easat-6654	19	8	’s	’s	PART
easat-6654	19	9	batik	batik	NOUN
easat-6654	19	10	industry	industry	NOUN
easat-6654	19	11	,	,	PUNCT
easat-6654	19	12	where	where	SCONJ
easat-6654	19	13	medium	medium	ADJ
easat-6654	19	14	-	-	PUNCT
easat-6654	19	15	sized	sized	ADJ
easat-6654	19	16	enterprises	enterprise	NOUN
easat-6654	19	17	(	(	PUNCT
easat-6654	19	18	mses	ms	NOUN
easat-6654	19	19	)	)	PUNCT
easat-6654	19	20	must	must	AUX
easat-6654	19	21	balance	balance	VERB
easat-6654	19	22	modernization	modernization	NOUN
easat-6654	19	23	with	with	ADP
easat-6654	19	24	cultural	cultural	ADJ
easat-6654	19	25	preservation	preservation	NOUN
easat-6654	19	26	.	.	PUNCT
easat-6654	20	1	in	in	ADP
easat-6654	20	2	madura	madura	NOUN
easat-6654	20	3	,	,	PUNCT
easat-6654	20	4	batik	batik	NOUN
easat-6654	20	5	enterprises	enterprise	NOUN
easat-6654	20	6	face	face	VERB
easat-6654	20	7	increasing	increase	VERB
easat-6654	20	8	pressure	pressure	NOUN
easat-6654	20	9	to	to	PART
easat-6654	20	10	adopt	adopt	VERB
easat-6654	20	11	innovation	innovation	NOUN
easat-6654	20	12	and	and	CCONJ
easat-6654	20	13	effective	effective	ADJ
easat-6654	20	14	branding	branding	NOUN
easat-6654	20	15	strategies	strategy	NOUN
easat-6654	20	16	to	to	PART
easat-6654	20	17	sustain	sustain	VERB
easat-6654	20	18	their	their	PRON
easat-6654	20	19	competitive	competitive	ADJ
easat-6654	20	20	edge	edge	NOUN
easat-6654	20	21	and	and	CCONJ
easat-6654	20	22	business	business	NOUN
easat-6654	20	23	performance	performance	NOUN
easat-6654	20	24	.	.	PUNCT
easat-6654	21	1	without	without	ADP
easat-6654	21	2	innovation	innovation	NOUN
easat-6654	21	3	,	,	PUNCT
easat-6654	21	4	these	these	DET
easat-6654	21	5	businesses	business	NOUN
easat-6654	21	6	risk	risk	VERB
easat-6654	21	7	market	market	NOUN
easat-6654	21	8	marginalization	marginalization	NOUN
easat-6654	21	9	,	,	PUNCT
easat-6654	21	10	especially	especially	ADV
easat-6654	21	11	as	as	SCONJ
easat-6654	21	12	competition	competition	NOUN
easat-6654	21	13	intensifies	intensifie	NOUN
easat-6654	21	14	at	at	ADP
easat-6654	21	15	both	both	CCONJ
easat-6654	21	16	local	local	ADJ
easat-6654	21	17	and	and	CCONJ
easat-6654	21	18	global	global	ADJ
easat-6654	21	19	levels	level	NOUN
easat-6654	21	20	.	.	PUNCT
easat-6654	22	1	thus	thus	ADV
easat-6654	22	2	,	,	PUNCT
easat-6654	22	3	this	this	DET
easat-6654	22	4	study	study	NOUN
easat-6654	22	5	explores	explore	VERB
easat-6654	22	6	the	the	DET
easat-6654	22	7	roles	role	NOUN
easat-6654	22	8	of	of	ADP
easat-6654	22	9	innovation	innovation	NOUN
easat-6654	22	10	capability	capability	NOUN
easat-6654	22	11	,	,	PUNCT
easat-6654	22	12	branding	branding	NOUN
easat-6654	22	13	capability	capability	NOUN
easat-6654	22	14	,	,	PUNCT
easat-6654	22	15	and	and	CCONJ
easat-6654	22	16	competitive	competitive	ADJ
easat-6654	22	17	advantage	advantage	NOUN
easat-6654	22	18	in	in	ADP
easat-6654	22	19	strengthening	strengthen	VERB
easat-6654	22	20	business	business	NOUN
easat-6654	22	21	performance	performance	NOUN
easat-6654	22	22	among	among	ADP
easat-6654	22	23	madura	madura	NOUN
easat-6654	22	24	’s	’s	PART
easat-6654	22	25	batik	batik	NOUN
easat-6654	22	26	enterprises	enterprise	NOUN
easat-6654	22	27	.	.	PUNCT
easat-6654	23	1	the	the	DET
easat-6654	23	2	research	research	NOUN
easat-6654	23	3	aims	aim	VERB
easat-6654	23	4	to	to	PART
easat-6654	23	5	provide	provide	VERB
easat-6654	23	6	practical	practical	ADJ
easat-6654	23	7	recommendations	recommendation	NOUN
easat-6654	23	8	to	to	PART
easat-6654	23	9	help	help	VERB
easat-6654	23	10	these	these	DET
easat-6654	23	11	firms	firm	NOUN
easat-6654	23	12	navigate	navigate	VERB
easat-6654	23	13	market	market	NOUN
easat-6654	23	14	challenges	challenge	NOUN
easat-6654	23	15	,	,	PUNCT
easat-6654	23	16	achieve	achieve	VERB
easat-6654	23	17	sustainable	sustainable	ADJ
easat-6654	23	18	growth	growth	NOUN
easat-6654	23	19	,	,	PUNCT
easat-6654	23	20	and	and	CCONJ
easat-6654	23	21	preserve	preserve	VERB
easat-6654	23	22	cultural	cultural	ADJ
easat-6654	23	23	heritage	heritage	NOUN
easat-6654	23	24	.	.	PUNCT
easat-6654	24	1	the	the	DET
easat-6654	24	2	study	study	NOUN
easat-6654	24	3	focuses	focus	VERB
easat-6654	24	4	on	on	ADP
easat-6654	24	5	madura	madura	NOUN
easat-6654	24	6	’s	’s	PART
easat-6654	24	7	batik	batik	NOUN
easat-6654	24	8	enterprises	enterprise	NOUN
easat-6654	24	9	in	in	ADP
easat-6654	24	10	sumenep	sumenep	PROPN
easat-6654	24	11	,	,	PUNCT
easat-6654	24	12	pamekasan	pamekasan	NUM
easat-6654	24	13	,	,	PUNCT
easat-6654	24	14	sampang	sampang	NOUN
easat-6654	24	15	,	,	PUNCT
easat-6654	24	16	and	and	CCONJ
easat-6654	24	17	bangkalan	bangkalan	NOUN
easat-6654	24	18	,	,	PUNCT
easat-6654	24	19	where	where	SCONJ
easat-6654	24	20	traditional	traditional	ADJ
easat-6654	24	21	craftsmanship	craftsmanship	NOUN
easat-6654	24	22	meets	meet	VERB
easat-6654	24	23	market	market	NOUN
easat-6654	24	24	potential	potential	NOUN
easat-6654	24	25	.	.	PUNCT
easat-6654	25	1	unlike	unlike	ADP
easat-6654	25	2	larger	large	ADJ
easat-6654	25	3	java	java	NOUN
easat-6654	25	4	-	-	PUNCT
easat-6654	25	5	based	base	VERB
easat-6654	25	6	producers	producer	NOUN
easat-6654	25	7	,	,	PUNCT
easat-6654	25	8	these	these	DET
easat-6654	25	9	owner	owner	NOUN
easat-6654	25	10	-	-	PUNCT
easat-6654	25	11	managed	manage	VERB
easat-6654	25	12	businesses	business	NOUN
easat-6654	25	13	face	face	VERB
easat-6654	25	14	resource	resource	NOUN
easat-6654	25	15	constraints	constraint	NOUN
easat-6654	25	16	,	,	PUNCT
easat-6654	25	17	limited	limited	ADJ
easat-6654	25	18	market	market	NOUN
easat-6654	25	19	access	access	NOUN
easat-6654	25	20	,	,	PUNCT
easat-6654	25	21	and	and	CCONJ
easat-6654	25	22	managerial	managerial	ADJ
easat-6654	25	23	challenges	challenge	NOUN
easat-6654	25	24	.	.	PUNCT
easat-6654	26	1	understanding	understand	VERB
easat-6654	26	2	how	how	SCONJ
easat-6654	26	3	innovation	innovation	NOUN
easat-6654	26	4	and	and	CCONJ
easat-6654	26	5	branding	branding	NOUN
easat-6654	26	6	capabilities	capability	NOUN
easat-6654	26	7	influence	influence	NOUN
easat-6654	26	8	competitive	competitive	ADJ
easat-6654	26	9	advantage	advantage	NOUN
easat-6654	26	10	and	and	CCONJ
easat-6654	26	11	business	business	NOUN
easat-6654	26	12	performance	performance	NOUN
easat-6654	26	13	is	be	AUX
easat-6654	26	14	essential	essential	ADJ
easat-6654	26	15	for	for	ADP
easat-6654	26	16	ensuring	ensure	VERB
easat-6654	26	17	market	market	NOUN
easat-6654	26	18	resilience	resilience	NOUN
easat-6654	26	19	and	and	CCONJ
easat-6654	26	20	long	long	ADJ
easat-6654	26	21	-	-	PUNCT
easat-6654	26	22	term	term	NOUN
easat-6654	26	23	sustainability	sustainability	NOUN
easat-6654	26	24	.	.	PUNCT
easat-6654	27	1	2804	2804	NUM
easat-6654	27	2	edelweiss	edelweiss	PROPN
easat-6654	27	3	applied	apply	VERB
easat-6654	27	4	science	science	NOUN
easat-6654	27	5	and	and	CCONJ
easat-6654	27	6	technology	technology	NOUN
easat-6654	27	7	issn	issn	PROPN
easat-6654	27	8	:	:	PUNCT
easat-6654	27	9	2576	2576	NUM
easat-6654	27	10	-	-	SYM
easat-6654	27	11	8484	8484	NUM
easat-6654	27	12	vol	vol	NOUN
easat-6654	27	13	.	.	PROPN
easat-6654	28	1	9	9	NUM
easat-6654	28	2	,	,	PUNCT
easat-6654	28	3	no	no	INTJ
easat-6654	28	4	.	.	NOUN
easat-6654	28	5	4	4	NUM
easat-6654	28	6	:	:	SYM
easat-6654	28	7	2803	2803	NUM
easat-6654	28	8	-	-	SYM
easat-6654	28	9	2812	2812	NUM
easat-6654	28	10	,	,	PUNCT
easat-6654	28	11	2025	2025	NUM
easat-6654	28	12	doi	doi	NOUN
easat-6654	28	13	:	:	PUNCT
easat-6654	28	14	10.55214/25768484.v9i4.6654	10.55214/25768484.v9i4.6654	NUM
easat-6654	28	15	©	©	PROPN
easat-6654	28	16	2025	2025	NUM
easat-6654	28	17	by	by	ADP
easat-6654	28	18	the	the	DET
easat-6654	28	19	authors	author	NOUN
easat-6654	28	20	;	;	PUNCT
easat-6654	28	21	licensee	licensee	PROPN
easat-6654	28	22	learning	learning	NOUN
easat-6654	28	23	gate	gate	NOUN
easat-6654	28	24	this	this	DET
easat-6654	28	25	study	study	NOUN
easat-6654	28	26	hypothesizes	hypothesize	VERB
easat-6654	28	27	that	that	SCONJ
easat-6654	28	28	innovation	innovation	NOUN
easat-6654	28	29	capability	capability	NOUN
easat-6654	28	30	positively	positively	ADV
easat-6654	28	31	influences	influence	VERB
easat-6654	28	32	branding	branding	NOUN
easat-6654	28	33	capability	capability	NOUN
easat-6654	28	34	and	and	CCONJ
easat-6654	28	35	competitive	competitive	ADJ
easat-6654	28	36	advantage	advantage	NOUN
easat-6654	28	37	,	,	PUNCT
easat-6654	28	38	allowing	allow	VERB
easat-6654	28	39	firms	firm	NOUN
easat-6654	28	40	to	to	PART
easat-6654	28	41	differentiate	differentiate	VERB
easat-6654	28	42	their	their	PRON
easat-6654	28	43	offerings	offering	NOUN
easat-6654	28	44	and	and	CCONJ
easat-6654	28	45	enhance	enhance	VERB
easat-6654	28	46	brand	brand	NOUN
easat-6654	28	47	perception	perception	NOUN
easat-6654	28	48	.	.	PUNCT
easat-6654	29	1	additionally	additionally	ADV
easat-6654	29	2	,	,	PUNCT
easat-6654	29	3	branding	branding	NOUN
easat-6654	29	4	capability	capability	NOUN
easat-6654	29	5	strengthens	strengthen	VERB
easat-6654	29	6	competitive	competitive	ADJ
easat-6654	29	7	advantage	advantage	NOUN
easat-6654	29	8	by	by	ADP
easat-6654	29	9	fostering	foster	VERB
easat-6654	29	10	customer	customer	NOUN
easat-6654	29	11	loyalty	loyalty	NOUN
easat-6654	29	12	and	and	CCONJ
easat-6654	29	13	market	market	NOUN
easat-6654	29	14	positioning	positioning	NOUN
easat-6654	29	15	,	,	PUNCT
easat-6654	29	16	while	while	SCONJ
easat-6654	29	17	competitive	competitive	ADJ
easat-6654	29	18	advantage	advantage	NOUN
easat-6654	29	19	directly	directly	ADV
easat-6654	29	20	improves	improve	VERB
easat-6654	29	21	business	business	NOUN
easat-6654	29	22	performance	performance	NOUN
easat-6654	29	23	,	,	PUNCT
easat-6654	29	24	leading	lead	VERB
easat-6654	29	25	to	to	ADP
easat-6654	29	26	higher	high	ADJ
easat-6654	29	27	profitability	profitability	NOUN
easat-6654	29	28	,	,	PUNCT
easat-6654	29	29	market	market	NOUN
easat-6654	29	30	expansion	expansion	NOUN
easat-6654	29	31	,	,	PUNCT
easat-6654	29	32	and	and	CCONJ
easat-6654	29	33	sustained	sustained	ADJ
easat-6654	29	34	growth	growth	NOUN
easat-6654	29	35	.	.	PUNCT
easat-6654	30	1	despite	despite	SCONJ
easat-6654	30	2	extensive	extensive	ADJ
easat-6654	30	3	research	research	NOUN
easat-6654	30	4	on	on	ADP
easat-6654	30	5	innovation	innovation	NOUN
easat-6654	30	6	,	,	PUNCT
easat-6654	30	7	branding	branding	NOUN
easat-6654	30	8	,	,	PUNCT
easat-6654	30	9	and	and	CCONJ
easat-6654	30	10	business	business	NOUN
easat-6654	30	11	performance	performance	NOUN
easat-6654	30	12	,	,	PUNCT
easat-6654	30	13	significant	significant	ADJ
easat-6654	30	14	gaps	gap	NOUN
easat-6654	30	15	remain	remain	VERB
easat-6654	30	16	regarding	regard	VERB
easat-6654	30	17	medium	medium	ADJ
easat-6654	30	18	-	-	PUNCT
easat-6654	30	19	sized	sized	ADJ
easat-6654	30	20	enterprises	enterprise	NOUN
easat-6654	30	21	in	in	ADP
easat-6654	30	22	traditional	traditional	ADJ
easat-6654	30	23	industries	industry	NOUN
easat-6654	30	24	.	.	PUNCT
easat-6654	31	1	prior	prior	ADJ
easat-6654	31	2	studies	study	NOUN
easat-6654	31	3	predominantly	predominantly	ADV
easat-6654	31	4	focus	focus	VERB
easat-6654	31	5	on	on	ADP
easat-6654	31	6	larger	large	ADJ
easat-6654	31	7	firms	firm	NOUN
easat-6654	31	8	across	across	ADP
easat-6654	31	9	diverse	diverse	ADJ
easat-6654	31	10	sectors	sector	NOUN
easat-6654	31	11	,	,	PUNCT
easat-6654	31	12	overlooking	overlook	VERB
easat-6654	31	13	culturally	culturally	ADV
easat-6654	31	14	driven	drive	VERB
easat-6654	31	15	businesses	business	NOUN
easat-6654	31	16	like	like	ADP
easat-6654	31	17	batik	batik	NOUN
easat-6654	31	18	.	.	PUNCT
easat-6654	32	1	additionally	additionally	ADV
easat-6654	32	2	,	,	PUNCT
easat-6654	32	3	while	while	SCONJ
easat-6654	32	4	innovation	innovation	NOUN
easat-6654	32	5	is	be	AUX
easat-6654	32	6	recognized	recognize	VERB
easat-6654	32	7	as	as	ADP
easat-6654	32	8	a	a	DET
easat-6654	32	9	key	key	ADJ
easat-6654	32	10	business	business	NOUN
easat-6654	32	11	driver	driver	NOUN
easat-6654	32	12	,	,	PUNCT
easat-6654	32	13	the	the	DET
easat-6654	32	14	mediating	mediate	VERB
easat-6654	32	15	role	role	NOUN
easat-6654	32	16	of	of	ADP
easat-6654	32	17	branding	branding	NOUN
easat-6654	32	18	capability	capability	NOUN
easat-6654	32	19	remains	remain	VERB
easat-6654	32	20	underexplored	underexplored	ADJ
easat-6654	32	21	in	in	ADP
easat-6654	32	22	resource	resource	NOUN
easat-6654	32	23	-	-	PUNCT
easat-6654	32	24	constrained	constrain	VERB
easat-6654	32	25	industries	industry	NOUN
easat-6654	32	26	.	.	PUNCT
easat-6654	33	1	branding	branding	NOUN
easat-6654	33	2	is	be	AUX
easat-6654	33	3	critical	critical	ADJ
easat-6654	33	4	for	for	ADP
easat-6654	33	5	differentiation	differentiation	NOUN
easat-6654	33	6	,	,	PUNCT
easat-6654	33	7	cultural	cultural	ADJ
easat-6654	33	8	preservation	preservation	NOUN
easat-6654	33	9	,	,	PUNCT
easat-6654	33	10	and	and	CCONJ
easat-6654	33	11	business	business	NOUN
easat-6654	33	12	sustainability	sustainability	NOUN
easat-6654	33	13	,	,	PUNCT
easat-6654	33	14	yet	yet	CCONJ
easat-6654	33	15	its	its	PRON
easat-6654	33	16	impact	impact	NOUN
easat-6654	33	17	in	in	ADP
easat-6654	33	18	traditional	traditional	ADJ
easat-6654	33	19	sectors	sector	NOUN
easat-6654	33	20	like	like	ADP
easat-6654	33	21	batik	batik	NOUN
easat-6654	33	22	requires	require	VERB
easat-6654	33	23	further	further	ADJ
easat-6654	33	24	investigation	investigation	NOUN
easat-6654	33	25	.	.	PUNCT
easat-6654	34	1	this	this	DET
easat-6654	34	2	study	study	NOUN
easat-6654	34	3	bridges	bridge	VERB
easat-6654	34	4	these	these	DET
easat-6654	34	5	gaps	gap	NOUN
easat-6654	34	6	by	by	ADP
easat-6654	34	7	analyzing	analyze	VERB
easat-6654	34	8	madura	madura	NOUN
easat-6654	34	9	’s	’s	PART
easat-6654	34	10	batik	batik	NOUN
easat-6654	34	11	enterprises	enterprise	NOUN
easat-6654	34	12	,	,	PUNCT
easat-6654	34	13	providing	provide	VERB
easat-6654	34	14	new	new	ADJ
easat-6654	34	15	insights	insight	NOUN
easat-6654	34	16	into	into	ADP
easat-6654	34	17	how	how	SCONJ
easat-6654	34	18	innovation	innovation	NOUN
easat-6654	34	19	and	and	CCONJ
easat-6654	34	20	branding	branding	NOUN
easat-6654	34	21	influence	influence	NOUN
easat-6654	34	22	competitive	competitive	ADJ
easat-6654	34	23	advantage	advantage	NOUN
easat-6654	34	24	and	and	CCONJ
easat-6654	34	25	business	business	NOUN
easat-6654	34	26	performance	performance	NOUN
easat-6654	34	27	.	.	PUNCT
easat-6654	35	1	its	its	PRON
easat-6654	35	2	novelty	novelty	NOUN
easat-6654	35	3	lies	lie	VERB
easat-6654	35	4	in	in	ADP
easat-6654	35	5	its	its	PRON
easat-6654	35	6	focus	focus	NOUN
easat-6654	35	7	on	on	ADP
easat-6654	35	8	a	a	DET
easat-6654	35	9	culturally	culturally	ADV
easat-6654	35	10	significant	significant	ADJ
easat-6654	35	11	industry	industry	NOUN
easat-6654	35	12	,	,	PUNCT
easat-6654	35	13	offering	offer	VERB
easat-6654	35	14	practical	practical	ADJ
easat-6654	35	15	implications	implication	NOUN
easat-6654	35	16	for	for	ADP
easat-6654	35	17	business	business	NOUN
easat-6654	35	18	owners	owner	NOUN
easat-6654	35	19	striving	strive	VERB
easat-6654	35	20	to	to	PART
easat-6654	35	21	enhance	enhance	VERB
easat-6654	35	22	competitiveness	competitiveness	NOUN
easat-6654	35	23	.	.	PUNCT
easat-6654	36	1	the	the	DET
easat-6654	36	2	findings	finding	NOUN
easat-6654	36	3	aim	aim	VERB
easat-6654	36	4	to	to	PART
easat-6654	36	5	equip	equip	VERB
easat-6654	36	6	these	these	DET
easat-6654	36	7	enterprises	enterprise	NOUN
easat-6654	36	8	with	with	ADP
easat-6654	36	9	actionable	actionable	ADJ
easat-6654	36	10	strategies	strategy	NOUN
easat-6654	36	11	to	to	PART
easat-6654	36	12	leverage	leverage	VERB
easat-6654	36	13	innovation	innovation	NOUN
easat-6654	36	14	and	and	CCONJ
easat-6654	36	15	branding	brand	VERB
easat-6654	36	16	for	for	ADP
easat-6654	36	17	sustainable	sustainable	ADJ
easat-6654	36	18	growth	growth	NOUN
easat-6654	36	19	and	and	CCONJ
easat-6654	36	20	long	long	ADJ
easat-6654	36	21	-	-	PUNCT
easat-6654	36	22	term	term	NOUN
easat-6654	36	23	success	success	NOUN
easat-6654	36	24	in	in	ADP
easat-6654	36	25	the	the	DET
easat-6654	36	26	batik	batik	NOUN
easat-6654	36	27	sector	sector	NOUN
easat-6654	36	28	.	.	PUNCT
easat-6654	37	1	2	2	X
easat-6654	37	2	.	.	X
easat-6654	37	3	theoretical	theoretical	ADJ
easat-6654	37	4	framework	framework	NOUN
easat-6654	37	5	this	this	DET
easat-6654	37	6	study	study	NOUN
easat-6654	37	7	examines	examine	VERB
easat-6654	37	8	the	the	DET
easat-6654	37	9	interrelationships	interrelationship	NOUN
easat-6654	37	10	between	between	ADP
easat-6654	37	11	innovation	innovation	NOUN
easat-6654	37	12	capability	capability	NOUN
easat-6654	37	13	,	,	PUNCT
easat-6654	37	14	branding	branding	NOUN
easat-6654	37	15	capability	capability	NOUN
easat-6654	37	16	,	,	PUNCT
easat-6654	37	17	competitive	competitive	ADJ
easat-6654	37	18	advantage	advantage	NOUN
easat-6654	37	19	,	,	PUNCT
easat-6654	37	20	and	and	CCONJ
easat-6654	37	21	business	business	NOUN
easat-6654	37	22	performance	performance	NOUN
easat-6654	37	23	within	within	ADP
easat-6654	37	24	medium	medium	ADJ
easat-6654	37	25	-	-	PUNCT
easat-6654	37	26	sized	sized	ADJ
easat-6654	37	27	batik	batik	NOUN
easat-6654	37	28	enterprises	enterprise	NOUN
easat-6654	37	29	in	in	ADP
easat-6654	37	30	madura	madura	NOUN
easat-6654	37	31	.	.	PUNCT
easat-6654	38	1	the	the	DET
easat-6654	38	2	theoretical	theoretical	ADJ
easat-6654	38	3	framework	framework	NOUN
easat-6654	38	4	explores	explore	VERB
easat-6654	38	5	how	how	SCONJ
easat-6654	38	6	these	these	DET
easat-6654	38	7	strategic	strategic	ADJ
easat-6654	38	8	capabilities	capability	NOUN
easat-6654	38	9	contribute	contribute	VERB
easat-6654	38	10	to	to	ADP
easat-6654	38	11	business	business	NOUN
easat-6654	38	12	success	success	NOUN
easat-6654	38	13	,	,	PUNCT
easat-6654	38	14	drawing	draw	VERB
easat-6654	38	15	upon	upon	SCONJ
easat-6654	38	16	established	establish	VERB
easat-6654	38	17	literature	literature	NOUN
easat-6654	38	18	and	and	CCONJ
easat-6654	38	19	empirical	empirical	ADJ
easat-6654	38	20	findings	finding	NOUN
easat-6654	38	21	.	.	PUNCT
easat-6654	39	1	2.1	2.1	NUM
easat-6654	39	2	.	.	PUNCT
easat-6654	39	3	innovation	innovation	NOUN
easat-6654	39	4	capability	capability	NOUN
easat-6654	39	5	innovation	innovation	NOUN
easat-6654	39	6	capability	capability	NOUN
easat-6654	39	7	refers	refer	VERB
easat-6654	39	8	to	to	ADP
easat-6654	39	9	a	a	DET
easat-6654	39	10	firm	firm	NOUN
easat-6654	39	11	’s	’s	PART
easat-6654	39	12	ability	ability	NOUN
easat-6654	39	13	to	to	PART
easat-6654	39	14	develop	develop	VERB
easat-6654	39	15	new	new	ADJ
easat-6654	39	16	products	product	NOUN
easat-6654	39	17	,	,	PUNCT
easat-6654	39	18	services	service	NOUN
easat-6654	39	19	,	,	PUNCT
easat-6654	39	20	or	or	CCONJ
easat-6654	39	21	processes	process	NOUN
easat-6654	39	22	that	that	PRON
easat-6654	39	23	enhance	enhance	VERB
easat-6654	39	24	competitiveness	competitiveness	NOUN
easat-6654	39	25	and	and	CCONJ
easat-6654	39	26	business	business	NOUN
easat-6654	39	27	performance	performance	NOUN
easat-6654	39	28	.	.	PUNCT
easat-6654	40	1	it	it	PRON
easat-6654	40	2	integrates	integrate	VERB
easat-6654	40	3	creativity	creativity	NOUN
easat-6654	40	4	,	,	PUNCT
easat-6654	40	5	knowledge	knowledge	NOUN
easat-6654	40	6	,	,	PUNCT
easat-6654	40	7	and	and	CCONJ
easat-6654	40	8	technology	technology	NOUN
easat-6654	40	9	to	to	PART
easat-6654	40	10	introduce	introduce	VERB
easat-6654	40	11	market	market	NOUN
easat-6654	40	12	-	-	PUNCT
easat-6654	40	13	driven	drive	VERB
easat-6654	40	14	solutions	solution	NOUN
easat-6654	40	15	[	[	X
easat-6654	40	16	1	1	NUM
easat-6654	40	17	]	]	PUNCT
easat-6654	40	18	.	.	PUNCT
easat-6654	41	1	firms	firm	NOUN
easat-6654	41	2	with	with	ADP
easat-6654	41	3	strong	strong	ADJ
easat-6654	41	4	innovation	innovation	NOUN
easat-6654	41	5	capability	capability	NOUN
easat-6654	41	6	can	can	AUX
easat-6654	41	7	navigate	navigate	VERB
easat-6654	41	8	market	market	NOUN
easat-6654	41	9	disruptions	disruption	NOUN
easat-6654	41	10	and	and	CCONJ
easat-6654	41	11	seize	seize	VERB
easat-6654	41	12	emerging	emerge	VERB
easat-6654	41	13	opportunities	opportunity	NOUN
easat-6654	41	14	,	,	PUNCT
easat-6654	41	15	making	make	VERB
easat-6654	41	16	it	it	PRON
easat-6654	41	17	a	a	DET
easat-6654	41	18	critical	critical	ADJ
easat-6654	41	19	factor	factor	NOUN
easat-6654	41	20	for	for	ADP
easat-6654	41	21	medium	medium	ADJ
easat-6654	41	22	-	-	PUNCT
easat-6654	41	23	sized	sized	ADJ
easat-6654	41	24	batik	batik	NOUN
easat-6654	41	25	enterprises	enterprise	NOUN
easat-6654	41	26	.	.	PUNCT
easat-6654	42	1	these	these	DET
easat-6654	42	2	firms	firm	NOUN
easat-6654	42	3	must	must	AUX
easat-6654	42	4	balance	balance	VERB
easat-6654	42	5	cultural	cultural	ADJ
easat-6654	42	6	heritage	heritage	NOUN
easat-6654	42	7	with	with	ADP
easat-6654	42	8	modern	modern	ADJ
easat-6654	42	9	consumer	consumer	NOUN
easat-6654	42	10	expectations	expectation	NOUN
easat-6654	42	11	[	[	X
easat-6654	42	12	2	2	NUM
easat-6654	42	13	]	]	PUNCT
easat-6654	42	14	.	.	PUNCT
easat-6654	43	1	a	a	DET
easat-6654	43	2	lack	lack	NOUN
easat-6654	43	3	of	of	ADP
easat-6654	43	4	innovation	innovation	NOUN
easat-6654	43	5	leads	lead	VERB
easat-6654	43	6	to	to	ADP
easat-6654	43	7	stagnation	stagnation	NOUN
easat-6654	43	8	and	and	CCONJ
easat-6654	43	9	declining	decline	VERB
easat-6654	43	10	market	market	NOUN
easat-6654	43	11	relevance	relevance	NOUN
easat-6654	43	12	,	,	PUNCT
easat-6654	43	13	highlighting	highlight	VERB
easat-6654	43	14	the	the	DET
easat-6654	43	15	necessity	necessity	NOUN
easat-6654	43	16	of	of	ADP
easat-6654	43	17	continuous	continuous	ADJ
easat-6654	43	18	improvement	improvement	NOUN
easat-6654	43	19	and	and	CCONJ
easat-6654	43	20	differentiation	differentiation	NOUN
easat-6654	43	21	.	.	PUNCT
easat-6654	44	1	2.2	2.2	NUM
easat-6654	44	2	.	.	PUNCT
easat-6654	44	3	branding	branding	NOUN
easat-6654	44	4	capability	capability	NOUN
easat-6654	44	5	branding	branding	NOUN
easat-6654	44	6	capability	capability	NOUN
easat-6654	44	7	represents	represent	VERB
easat-6654	44	8	a	a	DET
easat-6654	44	9	firm	firm	NOUN
easat-6654	44	10	’s	’s	PART
easat-6654	44	11	ability	ability	NOUN
easat-6654	44	12	to	to	PART
easat-6654	44	13	establish	establish	VERB
easat-6654	44	14	a	a	DET
easat-6654	44	15	strong	strong	ADJ
easat-6654	44	16	and	and	CCONJ
easat-6654	44	17	appealing	appealing	ADJ
easat-6654	44	18	brand	brand	NOUN
easat-6654	44	19	identity	identity	NOUN
easat-6654	44	20	that	that	PRON
easat-6654	44	21	resonates	resonate	VERB
easat-6654	44	22	with	with	ADP
easat-6654	44	23	consumers	consumer	NOUN
easat-6654	44	24	.	.	PUNCT
easat-6654	45	1	it	it	PRON
easat-6654	45	2	encompasses	encompass	VERB
easat-6654	45	3	visual	visual	ADJ
easat-6654	45	4	,	,	PUNCT
easat-6654	45	5	emotional	emotional	ADJ
easat-6654	45	6	,	,	PUNCT
easat-6654	45	7	and	and	CCONJ
easat-6654	45	8	strategic	strategic	ADJ
easat-6654	45	9	brand	brand	NOUN
easat-6654	45	10	management	management	NOUN
easat-6654	45	11	,	,	PUNCT
easat-6654	45	12	which	which	PRON
easat-6654	45	13	enhances	enhance	VERB
easat-6654	45	14	brand	brand	NOUN
easat-6654	45	15	equity	equity	NOUN
easat-6654	45	16	and	and	CCONJ
easat-6654	45	17	market	market	NOUN
easat-6654	45	18	positioning	positioning	NOUN
easat-6654	45	19	[	[	X
easat-6654	45	20	3	3	NUM
easat-6654	45	21	]	]	PUNCT
easat-6654	45	22	.	.	PUNCT
easat-6654	46	1	branding	branding	NOUN
easat-6654	46	2	is	be	AUX
easat-6654	46	3	crucial	crucial	ADJ
easat-6654	46	4	for	for	ADP
easat-6654	46	5	fostering	foster	VERB
easat-6654	46	6	customer	customer	NOUN
easat-6654	46	7	loyalty	loyalty	NOUN
easat-6654	46	8	and	and	CCONJ
easat-6654	46	9	differentiation	differentiation	NOUN
easat-6654	46	10	,	,	PUNCT
easat-6654	46	11	particularly	particularly	ADV
easat-6654	46	12	in	in	ADP
easat-6654	46	13	competitive	competitive	ADJ
easat-6654	46	14	industries	industry	NOUN
easat-6654	46	15	.	.	PUNCT
easat-6654	47	1	in	in	ADP
easat-6654	47	2	the	the	DET
easat-6654	47	3	batik	batik	NOUN
easat-6654	47	4	sector	sector	NOUN
easat-6654	47	5	,	,	PUNCT
easat-6654	47	6	firms	firm	NOUN
easat-6654	47	7	rely	rely	VERB
easat-6654	47	8	on	on	ADP
easat-6654	47	9	cultural	cultural	ADJ
easat-6654	47	10	authenticity	authenticity	NOUN
easat-6654	47	11	and	and	CCONJ
easat-6654	47	12	craftsmanship	craftsmanship	NOUN
easat-6654	47	13	to	to	PART
easat-6654	47	14	create	create	VERB
easat-6654	47	15	market	market	NOUN
easat-6654	47	16	distinction	distinction	NOUN
easat-6654	47	17	[	[	X
easat-6654	47	18	4	4	NUM
easat-6654	47	19	]	]	PUNCT
easat-6654	47	20	.	.	PUNCT
easat-6654	48	1	effective	effective	ADJ
easat-6654	48	2	branding	branding	NOUN
easat-6654	48	3	enables	enable	VERB
easat-6654	48	4	businesses	business	NOUN
easat-6654	48	5	to	to	PART
easat-6654	48	6	bridge	bridge	VERB
easat-6654	48	7	the	the	DET
easat-6654	48	8	gap	gap	NOUN
easat-6654	48	9	between	between	ADP
easat-6654	48	10	tradition	tradition	NOUN
easat-6654	48	11	and	and	CCONJ
easat-6654	48	12	modern	modern	ADJ
easat-6654	48	13	consumer	consumer	NOUN
easat-6654	48	14	demands	demand	NOUN
easat-6654	48	15	,	,	PUNCT
easat-6654	48	16	ensuring	ensure	VERB
easat-6654	48	17	long	long	ADJ
easat-6654	48	18	-	-	PUNCT
easat-6654	48	19	term	term	NOUN
easat-6654	48	20	sustainability	sustainability	NOUN
easat-6654	48	21	and	and	CCONJ
easat-6654	48	22	competitive	competitive	ADJ
easat-6654	48	23	advantage	advantage	NOUN
easat-6654	48	24	.	.	PUNCT
easat-6654	49	1	2.3	2.3	NUM
easat-6654	49	2	.	.	PUNCT
easat-6654	50	1	competitive	competitive	ADJ
easat-6654	50	2	advantage	advantage	NOUN
easat-6654	50	3	competitive	competitive	ADJ
easat-6654	50	4	advantage	advantage	NOUN
easat-6654	50	5	refers	refer	VERB
easat-6654	50	6	to	to	ADP
easat-6654	50	7	distinctive	distinctive	ADJ
easat-6654	50	8	firm	firm	ADJ
easat-6654	50	9	attributes	attribute	NOUN
easat-6654	50	10	that	that	PRON
easat-6654	50	11	allow	allow	VERB
easat-6654	50	12	it	it	PRON
easat-6654	50	13	to	to	PART
easat-6654	50	14	outperform	outperform	VERB
easat-6654	50	15	competitors	competitor	NOUN
easat-6654	50	16	.	.	PUNCT
easat-6654	51	1	these	these	DET
easat-6654	51	2	advantages	advantage	NOUN
easat-6654	51	3	may	may	AUX
easat-6654	51	4	stem	stem	VERB
easat-6654	51	5	from	from	ADP
easat-6654	51	6	product	product	NOUN
easat-6654	51	7	differentiation	differentiation	NOUN
easat-6654	51	8	,	,	PUNCT
easat-6654	51	9	cost	cost	NOUN
easat-6654	51	10	efficiency	efficiency	NOUN
easat-6654	51	11	,	,	PUNCT
easat-6654	51	12	or	or	CCONJ
easat-6654	51	13	superior	superior	ADJ
easat-6654	51	14	customer	customer	NOUN
easat-6654	51	15	service	service	NOUN
easat-6654	51	16	[	[	X
easat-6654	51	17	5	5	NUM
easat-6654	51	18	]	]	PUNCT
easat-6654	51	19	.	.	PUNCT
easat-6654	52	1	medium	medium	ADJ
easat-6654	52	2	-	-	PUNCT
easat-6654	52	3	sized	sized	ADJ
easat-6654	52	4	batik	batik	NOUN
easat-6654	52	5	enterprises	enterprise	NOUN
easat-6654	52	6	often	often	ADV
easat-6654	52	7	face	face	VERB
easat-6654	52	8	resource	resource	NOUN
easat-6654	52	9	constraints	constraint	NOUN
easat-6654	52	10	,	,	PUNCT
easat-6654	52	11	making	make	VERB
easat-6654	52	12	it	it	PRON
easat-6654	52	13	essential	essential	ADJ
easat-6654	52	14	to	to	PART
easat-6654	52	15	focus	focus	VERB
easat-6654	52	16	on	on	ADP
easat-6654	52	17	strategic	strategic	ADJ
easat-6654	52	18	positioning	positioning	NOUN
easat-6654	52	19	,	,	PUNCT
easat-6654	52	20	innovation	innovation	NOUN
easat-6654	52	21	,	,	PUNCT
easat-6654	52	22	and	and	CCONJ
easat-6654	52	23	branding	brand	VERB
easat-6654	52	24	to	to	PART
easat-6654	52	25	remain	remain	VERB
easat-6654	52	26	competitive	competitive	ADJ
easat-6654	52	27	[	[	X
easat-6654	52	28	6	6	NUM
easat-6654	52	29	]	]	PUNCT
easat-6654	52	30	.	.	PUNCT
easat-6654	53	1	firms	firm	NOUN
easat-6654	53	2	that	that	PRON
easat-6654	53	3	successfully	successfully	ADV
easat-6654	53	4	leverage	leverage	VERB
easat-6654	53	5	these	these	DET
easat-6654	53	6	capabilities	capability	NOUN
easat-6654	53	7	can	can	AUX
easat-6654	53	8	capture	capture	VERB
easat-6654	53	9	larger	large	ADJ
easat-6654	53	10	market	market	NOUN
easat-6654	53	11	shares	share	NOUN
easat-6654	53	12	,	,	PUNCT
easat-6654	53	13	respond	respond	VERB
easat-6654	53	14	effectively	effectively	ADV
easat-6654	53	15	to	to	ADP
easat-6654	53	16	consumer	consumer	NOUN
easat-6654	53	17	trends	trend	NOUN
easat-6654	53	18	,	,	PUNCT
easat-6654	53	19	and	and	CCONJ
easat-6654	53	20	sustain	sustain	VERB
easat-6654	53	21	profitability	profitability	NOUN
easat-6654	53	22	.	.	PUNCT
easat-6654	54	1	2805	2805	NUM
easat-6654	54	2	edelweiss	edelweiss	PROPN
easat-6654	54	3	applied	apply	VERB
easat-6654	54	4	science	science	NOUN
easat-6654	54	5	and	and	CCONJ
easat-6654	54	6	technology	technology	NOUN
easat-6654	54	7	issn	issn	PROPN
easat-6654	54	8	:	:	PUNCT
easat-6654	54	9	2576	2576	NUM
easat-6654	54	10	-	-	SYM
easat-6654	54	11	8484	8484	NUM
easat-6654	54	12	vol	vol	NOUN
easat-6654	54	13	.	.	PROPN
easat-6654	55	1	9	9	NUM
easat-6654	55	2	,	,	PUNCT
easat-6654	55	3	no	no	INTJ
easat-6654	55	4	.	.	NOUN
easat-6654	55	5	4	4	NUM
easat-6654	55	6	:	:	SYM
easat-6654	55	7	2803	2803	NUM
easat-6654	55	8	-	-	SYM
easat-6654	55	9	2812	2812	NUM
easat-6654	55	10	,	,	PUNCT
easat-6654	55	11	2025	2025	NUM
easat-6654	55	12	doi	doi	NOUN
easat-6654	55	13	:	:	PUNCT
easat-6654	55	14	10.55214/25768484.v9i4.6654	10.55214/25768484.v9i4.6654	NUM
easat-6654	55	15	©	©	PROPN
easat-6654	55	16	2025	2025	NUM
easat-6654	55	17	by	by	ADP
easat-6654	55	18	the	the	DET
easat-6654	55	19	authors	author	NOUN
easat-6654	55	20	;	;	PUNCT
easat-6654	55	21	licensee	licensee	PROPN
easat-6654	55	22	learning	learning	NOUN
easat-6654	55	23	gate	gate	VERB
easat-6654	55	24	2.4	2.4	NUM
easat-6654	55	25	.	.	PUNCT
easat-6654	56	1	business	business	NOUN
easat-6654	56	2	performance	performance	NOUN
easat-6654	56	3	business	business	NOUN
easat-6654	56	4	performance	performance	NOUN
easat-6654	56	5	reflects	reflect	VERB
easat-6654	56	6	a	a	DET
easat-6654	56	7	firm	firm	NOUN
easat-6654	56	8	’s	’s	PART
easat-6654	56	9	effectiveness	effectiveness	NOUN
easat-6654	56	10	in	in	ADP
easat-6654	56	11	achieving	achieve	VERB
easat-6654	56	12	profitability	profitability	NOUN
easat-6654	56	13	,	,	PUNCT
easat-6654	56	14	market	market	NOUN
easat-6654	56	15	share	share	NOUN
easat-6654	56	16	,	,	PUNCT
easat-6654	56	17	and	and	CCONJ
easat-6654	56	18	customer	customer	NOUN
easat-6654	56	19	satisfaction	satisfaction	NOUN
easat-6654	56	20	.	.	PUNCT
easat-6654	57	1	it	it	PRON
easat-6654	57	2	indicates	indicate	VERB
easat-6654	57	3	how	how	SCONJ
easat-6654	57	4	well	well	ADV
easat-6654	57	5	a	a	DET
easat-6654	57	6	firm	firm	NOUN
easat-6654	57	7	meets	meet	VERB
easat-6654	57	8	strategic	strategic	ADJ
easat-6654	57	9	objectives	objective	NOUN
easat-6654	57	10	and	and	CCONJ
easat-6654	57	11	maintains	maintain	VERB
easat-6654	57	12	operational	operational	ADJ
easat-6654	57	13	efficiency	efficiency	NOUN
easat-6654	58	1	[	[	X
easat-6654	58	2	7	7	NUM
easat-6654	58	3	]	]	PUNCT
easat-6654	58	4	.	.	PUNCT
easat-6654	59	1	medium	medium	ADJ
easat-6654	59	2	-	-	PUNCT
easat-6654	59	3	sized	sized	ADJ
easat-6654	59	4	batik	batik	NOUN
easat-6654	59	5	enterprises	enterprise	NOUN
easat-6654	59	6	depend	depend	VERB
easat-6654	59	7	on	on	ADP
easat-6654	59	8	innovation	innovation	NOUN
easat-6654	59	9	and	and	CCONJ
easat-6654	59	10	branding	branding	NOUN
easat-6654	59	11	capabilities	capability	NOUN
easat-6654	59	12	to	to	PART
easat-6654	59	13	strengthen	strengthen	VERB
easat-6654	59	14	market	market	NOUN
easat-6654	59	15	presence	presence	NOUN
easat-6654	59	16	and	and	CCONJ
easat-6654	59	17	business	business	NOUN
easat-6654	59	18	sustainability	sustainability	NOUN
easat-6654	59	19	.	.	PUNCT
easat-6654	60	1	firms	firm	NOUN
easat-6654	60	2	with	with	ADP
easat-6654	60	3	strong	strong	ADJ
easat-6654	60	4	business	business	NOUN
easat-6654	60	5	performance	performance	NOUN
easat-6654	60	6	can	can	AUX
easat-6654	60	7	reinvest	reinvest	VERB
easat-6654	60	8	in	in	ADP
easat-6654	60	9	innovation	innovation	NOUN
easat-6654	60	10	and	and	CCONJ
easat-6654	60	11	branding	branding	NOUN
easat-6654	60	12	,	,	PUNCT
easat-6654	60	13	further	far	ADV
easat-6654	60	14	reinforcing	reinforce	VERB
easat-6654	60	15	competitive	competitive	ADJ
easat-6654	60	16	advantage	advantage	NOUN
easat-6654	60	17	and	and	CCONJ
easat-6654	60	18	ensuring	ensure	VERB
easat-6654	60	19	longterm	longterm	ADJ
easat-6654	60	20	success	success	NOUN
easat-6654	60	21	[	[	X
easat-6654	60	22	8	8	NUM
easat-6654	60	23	]	]	PUNCT
easat-6654	60	24	.	.	PUNCT
easat-6654	61	1	2.5	2.5	NUM
easat-6654	61	2	.	.	PUNCT
easat-6654	62	1	hypotheses	hypothese	VERB
easat-6654	62	2	development	development	NOUN
easat-6654	62	3	h1	h1	PROPN
easat-6654	62	4	:	:	PUNCT
easat-6654	62	5	innovation	innovation	NOUN
easat-6654	62	6	capability	capability	NOUN
easat-6654	62	7	→	→	SYM
easat-6654	62	8	branding	branding	NOUN
easat-6654	62	9	capability	capability	NOUN
easat-6654	62	10	.	.	PUNCT
easat-6654	63	1	innovation	innovation	NOUN
easat-6654	63	2	capability	capability	NOUN
easat-6654	63	3	significantly	significantly	ADV
easat-6654	63	4	influences	influence	VERB
easat-6654	63	5	branding	branding	NOUN
easat-6654	63	6	capability	capability	NOUN
easat-6654	63	7	by	by	ADP
easat-6654	63	8	enabling	enable	VERB
easat-6654	63	9	firms	firm	NOUN
easat-6654	63	10	to	to	PART
easat-6654	63	11	develop	develop	VERB
easat-6654	63	12	unique	unique	ADJ
easat-6654	63	13	products	product	NOUN
easat-6654	63	14	and	and	CCONJ
easat-6654	63	15	services	service	NOUN
easat-6654	63	16	that	that	PRON
easat-6654	63	17	strengthen	strengthen	VERB
easat-6654	63	18	brand	brand	NOUN
easat-6654	63	19	identity	identity	NOUN
easat-6654	63	20	[	[	X
easat-6654	63	21	9	9	NUM
easat-6654	63	22	]	]	PUNCT
easat-6654	63	23	.	.	PUNCT
easat-6654	64	1	innovation	innovation	NOUN
easat-6654	64	2	enhances	enhance	VERB
easat-6654	64	3	customer	customer	NOUN
easat-6654	64	4	perceptions	perception	NOUN
easat-6654	64	5	,	,	PUNCT
easat-6654	64	6	brand	brand	NOUN
easat-6654	64	7	positioning	positioning	NOUN
easat-6654	64	8	,	,	PUNCT
easat-6654	64	9	and	and	CCONJ
easat-6654	64	10	loyalty	loyalty	NOUN
easat-6654	64	11	,	,	PUNCT
easat-6654	64	12	particularly	particularly	ADV
easat-6654	64	13	in	in	ADP
easat-6654	64	14	industries	industry	NOUN
easat-6654	64	15	where	where	SCONJ
easat-6654	64	16	firms	firm	NOUN
easat-6654	64	17	must	must	AUX
easat-6654	64	18	balance	balance	VERB
easat-6654	64	19	cultural	cultural	ADJ
easat-6654	64	20	heritage	heritage	NOUN
easat-6654	64	21	with	with	ADP
easat-6654	64	22	evolving	evolve	VERB
easat-6654	64	23	market	market	NOUN
easat-6654	64	24	demands	demand	NOUN
easat-6654	64	25	[	[	X
easat-6654	64	26	10	10	NUM
easat-6654	64	27	]	]	PUNCT
easat-6654	64	28	.	.	PUNCT
easat-6654	65	1	h2	h2	NOUN
easat-6654	65	2	:	:	PUNCT
easat-6654	65	3	innovation	innovation	NOUN
easat-6654	65	4	capability	capability	NOUN
easat-6654	65	5	→	→	SYM
easat-6654	65	6	competitive	competitive	ADJ
easat-6654	65	7	advantage	advantage	NOUN
easat-6654	65	8	.	.	PUNCT
easat-6654	66	1	innovation	innovation	NOUN
easat-6654	66	2	capability	capability	NOUN
easat-6654	66	3	is	be	AUX
easat-6654	66	4	a	a	DET
easat-6654	66	5	key	key	ADJ
easat-6654	66	6	driver	driver	NOUN
easat-6654	66	7	of	of	ADP
easat-6654	66	8	competitive	competitive	ADJ
easat-6654	66	9	advantage	advantage	NOUN
easat-6654	66	10	,	,	PUNCT
easat-6654	66	11	allowing	allow	VERB
easat-6654	66	12	firms	firm	NOUN
easat-6654	66	13	to	to	PART
easat-6654	66	14	introduce	introduce	VERB
easat-6654	66	15	new	new	ADJ
easat-6654	66	16	products	product	NOUN
easat-6654	66	17	,	,	PUNCT
easat-6654	66	18	optimize	optimize	NOUN
easat-6654	66	19	processes	process	NOUN
easat-6654	66	20	,	,	PUNCT
easat-6654	66	21	and	and	CCONJ
easat-6654	66	22	differentiate	differentiate	VERB
easat-6654	66	23	themselves	themselves	PRON
easat-6654	66	24	from	from	ADP
easat-6654	66	25	competitors	competitor	NOUN
easat-6654	66	26	[	[	X
easat-6654	66	27	11	11	NUM
easat-6654	66	28	]	]	PUNCT
easat-6654	66	29	.	.	PUNCT
easat-6654	67	1	in	in	ADP
easat-6654	67	2	the	the	DET
easat-6654	67	3	batik	batik	NOUN
easat-6654	67	4	industry	industry	NOUN
easat-6654	67	5	,	,	PUNCT
easat-6654	67	6	innovation	innovation	NOUN
easat-6654	67	7	includes	include	VERB
easat-6654	67	8	advanced	advanced	ADJ
easat-6654	67	9	textile	textile	NOUN
easat-6654	67	10	techniques	technique	NOUN
easat-6654	67	11	,	,	PUNCT
easat-6654	67	12	sustainable	sustainable	ADJ
easat-6654	67	13	materials	material	NOUN
easat-6654	67	14	,	,	PUNCT
easat-6654	67	15	and	and	CCONJ
easat-6654	67	16	digital	digital	ADJ
easat-6654	67	17	marketing	marketing	NOUN
easat-6654	67	18	strategies	strategy	NOUN
easat-6654	67	19	,	,	PUNCT
easat-6654	67	20	strengthening	strengthen	VERB
easat-6654	67	21	market	market	NOUN
easat-6654	67	22	positioning	positioning	NOUN
easat-6654	67	23	[	[	X
easat-6654	67	24	12	12	NUM
easat-6654	67	25	]	]	PUNCT
easat-6654	67	26	.	.	PUNCT
easat-6654	68	1	h3	h3	NOUN
easat-6654	68	2	:	:	PUNCT
easat-6654	68	3	branding	branding	NOUN
easat-6654	68	4	capability	capability	NOUN
easat-6654	68	5	→	→	SYM
easat-6654	68	6	competitive	competitive	ADJ
easat-6654	68	7	advantage	advantage	NOUN
easat-6654	68	8	.	.	PUNCT
easat-6654	69	1	branding	branding	NOUN
easat-6654	69	2	capability	capability	NOUN
easat-6654	69	3	enhances	enhance	VERB
easat-6654	69	4	competitive	competitive	ADJ
easat-6654	69	5	advantage	advantage	NOUN
easat-6654	69	6	by	by	ADP
easat-6654	69	7	fostering	foster	VERB
easat-6654	69	8	customer	customer	NOUN
easat-6654	69	9	loyalty	loyalty	NOUN
easat-6654	69	10	,	,	PUNCT
easat-6654	69	11	market	market	NOUN
easat-6654	69	12	visibility	visibility	NOUN
easat-6654	69	13	,	,	PUNCT
easat-6654	69	14	and	and	CCONJ
easat-6654	69	15	premium	premium	NOUN
easat-6654	69	16	pricing	pricing	NOUN
easat-6654	69	17	power	power	NOUN
easat-6654	69	18	(	(	PUNCT
easat-6654	69	19	lähteenmäki	lähteenmäki	NOUN
easat-6654	69	20	-	-	PUNCT
easat-6654	69	21	uutela	uutela	PROPN
easat-6654	69	22	et	et	PROPN
easat-6654	69	23	al	al	PROPN
easat-6654	69	24	.	.	PROPN
easat-6654	69	25	,	,	PUNCT
easat-6654	69	26	2020	2020	NUM
easat-6654	69	27	)	)	PUNCT
easat-6654	69	28	.	.	PUNCT
easat-6654	70	1	in	in	ADP
easat-6654	70	2	the	the	DET
easat-6654	70	3	batik	batik	NOUN
easat-6654	70	4	industry	industry	NOUN
easat-6654	70	5	,	,	PUNCT
easat-6654	70	6	firms	firm	NOUN
easat-6654	70	7	that	that	PRON
easat-6654	70	8	emphasize	emphasize	VERB
easat-6654	70	9	cultural	cultural	ADJ
easat-6654	70	10	authenticity	authenticity	NOUN
easat-6654	70	11	and	and	CCONJ
easat-6654	70	12	craftsmanship	craftsmanship	NOUN
easat-6654	70	13	establish	establish	VERB
easat-6654	70	14	strong	strong	ADJ
easat-6654	70	15	market	market	NOUN
easat-6654	70	16	differentiation	differentiation	NOUN
easat-6654	70	17	and	and	CCONJ
easat-6654	70	18	secure	secure	VERB
easat-6654	70	19	long	long	ADJ
easat-6654	70	20	-	-	PUNCT
easat-6654	70	21	term	term	NOUN
easat-6654	70	22	competitive	competitive	ADJ
easat-6654	70	23	positioning	positioning	NOUN
easat-6654	70	24	[	[	X
easat-6654	70	25	13	13	NUM
easat-6654	70	26	]	]	PUNCT
easat-6654	70	27	.	.	PUNCT
easat-6654	71	1	h4	h4	NOUN
easat-6654	71	2	:	:	PUNCT
easat-6654	71	3	branding	branding	NOUN
easat-6654	71	4	capability	capability	NOUN
easat-6654	71	5	→	→	SYM
easat-6654	71	6	business	business	NOUN
easat-6654	71	7	performance	performance	NOUN
easat-6654	71	8	.	.	PUNCT
easat-6654	72	1	branding	branding	NOUN
easat-6654	72	2	capability	capability	NOUN
easat-6654	72	3	contributes	contribute	VERB
easat-6654	72	4	to	to	ADP
easat-6654	72	5	business	business	NOUN
easat-6654	72	6	performance	performance	NOUN
easat-6654	72	7	by	by	ADP
easat-6654	72	8	increasing	increase	VERB
easat-6654	72	9	customer	customer	NOUN
easat-6654	72	10	engagement	engagement	NOUN
easat-6654	72	11	,	,	PUNCT
easat-6654	72	12	loyalty	loyalty	NOUN
easat-6654	72	13	,	,	PUNCT
easat-6654	72	14	and	and	CCONJ
easat-6654	72	15	sales	sale	NOUN
easat-6654	72	16	potential	potential	NOUN
easat-6654	72	17	.	.	PUNCT
easat-6654	73	1	however	however	ADV
easat-6654	73	2	,	,	PUNCT
easat-6654	73	3	its	its	PRON
easat-6654	73	4	direct	direct	ADJ
easat-6654	73	5	impact	impact	NOUN
easat-6654	73	6	may	may	AUX
easat-6654	73	7	not	not	PART
easat-6654	73	8	always	always	ADV
easat-6654	73	9	be	be	AUX
easat-6654	73	10	significant	significant	ADJ
easat-6654	73	11	,	,	PUNCT
easat-6654	73	12	as	as	SCONJ
easat-6654	73	13	it	it	PRON
easat-6654	73	14	depends	depend	VERB
easat-6654	73	15	on	on	ADP
easat-6654	73	16	market	market	NOUN
easat-6654	73	17	conditions	condition	NOUN
easat-6654	73	18	,	,	PUNCT
easat-6654	73	19	pricing	pricing	NOUN
easat-6654	73	20	strategies	strategy	NOUN
easat-6654	73	21	,	,	PUNCT
easat-6654	73	22	and	and	CCONJ
easat-6654	73	23	brand	brand	NOUN
easat-6654	73	24	awareness	awareness	NOUN
easat-6654	73	25	[	[	X
easat-6654	73	26	14	14	NUM
easat-6654	73	27	]	]	PUNCT
easat-6654	73	28	.	.	PUNCT
easat-6654	74	1	branding	branding	NOUN
easat-6654	74	2	often	often	ADV
easat-6654	74	3	influences	influence	VERB
easat-6654	74	4	performance	performance	NOUN
easat-6654	74	5	indirectly	indirectly	ADV
easat-6654	74	6	through	through	ADP
easat-6654	74	7	competitive	competitive	ADJ
easat-6654	74	8	advantage	advantage	NOUN
easat-6654	74	9	[	[	X
easat-6654	74	10	15	15	NUM
easat-6654	74	11	]	]	PUNCT
easat-6654	74	12	.	.	PUNCT
easat-6654	75	1	h5	h5	PROPN
easat-6654	75	2	:	:	PUNCT
easat-6654	75	3	competitive	competitive	ADJ
easat-6654	75	4	advantage	advantage	NOUN
easat-6654	75	5	→	→	SYM
easat-6654	75	6	business	business	NOUN
easat-6654	75	7	performance	performance	NOUN
easat-6654	75	8	.	.	PUNCT
easat-6654	76	1	competitive	competitive	ADJ
easat-6654	76	2	advantage	advantage	NOUN
easat-6654	76	3	is	be	AUX
easat-6654	76	4	a	a	DET
easat-6654	76	5	strong	strong	ADJ
easat-6654	76	6	predictor	predictor	NOUN
easat-6654	76	7	of	of	ADP
easat-6654	76	8	business	business	NOUN
easat-6654	76	9	performance	performance	NOUN
easat-6654	76	10	,	,	PUNCT
easat-6654	76	11	as	as	SCONJ
easat-6654	76	12	firms	firm	NOUN
easat-6654	76	13	with	with	ADP
easat-6654	76	14	differentiated	differentiated	ADJ
easat-6654	76	15	offerings	offering	NOUN
easat-6654	76	16	and	and	CCONJ
easat-6654	76	17	cost	cost	NOUN
easat-6654	76	18	leadership	leadership	NOUN
easat-6654	76	19	experience	experience	NOUN
easat-6654	76	20	higher	high	ADJ
easat-6654	76	21	profitability	profitability	NOUN
easat-6654	76	22	,	,	PUNCT
easat-6654	76	23	market	market	NOUN
easat-6654	76	24	expansion	expansion	NOUN
easat-6654	76	25	,	,	PUNCT
easat-6654	76	26	and	and	CCONJ
easat-6654	76	27	sustainable	sustainable	ADJ
easat-6654	76	28	growth	growth	NOUN
easat-6654	76	29	[	[	X
easat-6654	76	30	12	12	NUM
easat-6654	76	31	]	]	PUNCT
easat-6654	76	32	.	.	PUNCT
easat-6654	77	1	firms	firm	NOUN
easat-6654	77	2	that	that	PRON
easat-6654	77	3	successfully	successfully	ADV
easat-6654	77	4	leverage	leverage	VERB
easat-6654	77	5	competitive	competitive	ADJ
easat-6654	77	6	advantage	advantage	NOUN
easat-6654	77	7	through	through	ADP
easat-6654	77	8	innovation	innovation	NOUN
easat-6654	77	9	,	,	PUNCT
easat-6654	77	10	branding	branding	NOUN
easat-6654	77	11	,	,	PUNCT
easat-6654	77	12	and	and	CCONJ
easat-6654	77	13	strategic	strategic	ADJ
easat-6654	77	14	differentiation	differentiation	NOUN
easat-6654	77	15	achieve	achieve	VERB
easat-6654	77	16	superior	superior	ADJ
easat-6654	77	17	financial	financial	ADJ
easat-6654	77	18	outcomes	outcome	NOUN
easat-6654	77	19	[	[	X
easat-6654	77	20	5	5	NUM
easat-6654	77	21	,	,	PUNCT
easat-6654	77	22	9	9	NUM
easat-6654	77	23	]	]	PUNCT
easat-6654	77	24	.	.	PUNCT
easat-6654	78	1	this	this	DET
easat-6654	78	2	framework	framework	NOUN
easat-6654	78	3	provides	provide	VERB
easat-6654	78	4	a	a	DET
easat-6654	78	5	comprehensive	comprehensive	ADJ
easat-6654	78	6	model	model	NOUN
easat-6654	78	7	for	for	ADP
easat-6654	78	8	understanding	understand	VERB
easat-6654	78	9	how	how	SCONJ
easat-6654	78	10	innovation	innovation	NOUN
easat-6654	78	11	and	and	CCONJ
easat-6654	78	12	branding	branding	NOUN
easat-6654	78	13	capabilities	capability	NOUN
easat-6654	78	14	contribute	contribute	VERB
easat-6654	78	15	to	to	ADP
easat-6654	78	16	competitive	competitive	ADJ
easat-6654	78	17	advantage	advantage	NOUN
easat-6654	78	18	and	and	CCONJ
easat-6654	78	19	business	business	NOUN
easat-6654	78	20	performance	performance	NOUN
easat-6654	78	21	in	in	ADP
easat-6654	78	22	medium	medium	ADJ
easat-6654	78	23	-	-	PUNCT
easat-6654	78	24	sized	sized	ADJ
easat-6654	78	25	batik	batik	NOUN
easat-6654	78	26	enterprises	enterprise	NOUN
easat-6654	78	27	.	.	PUNCT
easat-6654	79	1	3	3	X
easat-6654	79	2	.	.	X
easat-6654	79	3	research	research	NOUN
easat-6654	79	4	methodology	methodology	NOUN
easat-6654	79	5	3.1	3.1	NUM
easat-6654	79	6	.	.	PUNCT
easat-6654	80	1	research	research	NOUN
easat-6654	80	2	design	design	NOUN
easat-6654	80	3	this	this	DET
easat-6654	80	4	study	study	NOUN
easat-6654	80	5	employs	employ	VERB
easat-6654	80	6	a	a	DET
easat-6654	80	7	quantitative	quantitative	ADJ
easat-6654	80	8	research	research	NOUN
easat-6654	80	9	design	design	NOUN
easat-6654	80	10	to	to	PART
easat-6654	80	11	investigate	investigate	VERB
easat-6654	80	12	the	the	DET
easat-6654	80	13	relationships	relationship	NOUN
easat-6654	80	14	among	among	ADP
easat-6654	80	15	innovation	innovation	NOUN
easat-6654	80	16	capability	capability	NOUN
easat-6654	80	17	,	,	PUNCT
easat-6654	80	18	branding	branding	NOUN
easat-6654	80	19	capability	capability	NOUN
easat-6654	80	20	,	,	PUNCT
easat-6654	80	21	competitive	competitive	ADJ
easat-6654	80	22	advantage	advantage	NOUN
easat-6654	80	23	,	,	PUNCT
easat-6654	80	24	and	and	CCONJ
easat-6654	80	25	business	business	NOUN
easat-6654	80	26	performance	performance	NOUN
easat-6654	80	27	.	.	PUNCT
easat-6654	81	1	a	a	DET
easat-6654	81	2	quantitative	quantitative	ADJ
easat-6654	81	3	approach	approach	NOUN
easat-6654	81	4	is	be	AUX
easat-6654	81	5	deemed	deem	VERB
easat-6654	81	6	appropriate	appropriate	ADJ
easat-6654	81	7	due	due	ADP
easat-6654	81	8	to	to	ADP
easat-6654	81	9	its	its	PRON
easat-6654	81	10	ability	ability	NOUN
easat-6654	81	11	to	to	PART
easat-6654	81	12	facilitate	facilitate	VERB
easat-6654	81	13	hypothesis	hypothesis	NOUN
easat-6654	81	14	testing	testing	NOUN
easat-6654	81	15	and	and	CCONJ
easat-6654	81	16	generalize	generalize	VERB
easat-6654	81	17	findings	finding	NOUN
easat-6654	81	18	to	to	ADP
easat-6654	81	19	a	a	DET
easat-6654	81	20	broader	broad	ADJ
easat-6654	81	21	population	population	NOUN
easat-6654	81	22	.	.	PUNCT
easat-6654	82	1	by	by	ADP
easat-6654	82	2	utilizing	utilize	VERB
easat-6654	82	3	a	a	DET
easat-6654	82	4	descriptive	descriptive	ADJ
easat-6654	82	5	and	and	CCONJ
easat-6654	82	6	explanatory	explanatory	ADJ
easat-6654	82	7	research	research	NOUN
easat-6654	82	8	framework	framework	NOUN
easat-6654	82	9	,	,	PUNCT
easat-6654	82	10	the	the	DET
easat-6654	82	11	study	study	NOUN
easat-6654	82	12	aims	aim	VERB
easat-6654	82	13	to	to	PART
easat-6654	82	14	comprehensively	comprehensively	ADV
easat-6654	82	15	analyze	analyze	VERB
easat-6654	82	16	the	the	DET
easat-6654	82	17	interactions	interaction	NOUN
easat-6654	82	18	between	between	ADP
easat-6654	82	19	these	these	DET
easat-6654	82	20	variables	variable	NOUN
easat-6654	82	21	.	.	PUNCT
easat-6654	83	1	this	this	DET
easat-6654	83	2	framework	framework	NOUN
easat-6654	83	3	allows	allow	VERB
easat-6654	83	4	for	for	ADP
easat-6654	83	5	a	a	DET
easat-6654	83	6	structured	structured	ADJ
easat-6654	83	7	examination	examination	NOUN
easat-6654	83	8	of	of	ADP
easat-6654	83	9	how	how	SCONJ
easat-6654	83	10	innovation	innovation	NOUN
easat-6654	83	11	capability	capability	NOUN
easat-6654	83	12	and	and	CCONJ
easat-6654	83	13	branding	branding	NOUN
easat-6654	83	14	capability	capability	NOUN
easat-6654	83	15	contribute	contribute	NOUN
easat-6654	83	16	to	to	ADP
easat-6654	83	17	enhancing	enhance	VERB
easat-6654	83	18	competitive	competitive	ADJ
easat-6654	83	19	advantage	advantage	NOUN
easat-6654	83	20	and	and	CCONJ
easat-6654	83	21	business	business	NOUN
easat-6654	83	22	performance	performance	NOUN
easat-6654	83	23	[	[	X
easat-6654	83	24	16	16	NUM
easat-6654	83	25	]	]	PUNCT
easat-6654	83	26	)	)	PUNCT
easat-6654	83	27	.	.	PUNCT
easat-6654	84	1	the	the	DET
easat-6654	84	2	explanatory	explanatory	ADJ
easat-6654	84	3	component	component	NOUN
easat-6654	84	4	of	of	ADP
easat-6654	84	5	the	the	DET
easat-6654	84	6	research	research	NOUN
easat-6654	84	7	design	design	NOUN
easat-6654	84	8	seeks	seek	VERB
easat-6654	84	9	to	to	PART
easat-6654	84	10	clarify	clarify	VERB
easat-6654	84	11	causal	causal	ADJ
easat-6654	84	12	relationships	relationship	NOUN
easat-6654	84	13	,	,	PUNCT
easat-6654	84	14	thereby	thereby	ADV
easat-6654	84	15	contributing	contribute	VERB
easat-6654	84	16	to	to	ADP
easat-6654	84	17	the	the	DET
easat-6654	84	18	theoretical	theoretical	ADJ
easat-6654	84	19	and	and	CCONJ
easat-6654	84	20	practical	practical	ADJ
easat-6654	84	21	understanding	understanding	NOUN
easat-6654	84	22	of	of	ADP
easat-6654	84	23	competitive	competitive	ADJ
easat-6654	84	24	strategies	strategy	NOUN
easat-6654	84	25	in	in	ADP
easat-6654	84	26	the	the	DET
easat-6654	84	27	batik	batik	NOUN
easat-6654	84	28	industry	industry	NOUN
easat-6654	84	29	.	.	PUNCT
easat-6654	85	1	2806	2806	NUM
easat-6654	85	2	edelweiss	edelweiss	PROPN
easat-6654	85	3	applied	apply	VERB
easat-6654	85	4	science	science	NOUN
easat-6654	85	5	and	and	CCONJ
easat-6654	85	6	technology	technology	NOUN
easat-6654	85	7	issn	issn	PROPN
easat-6654	85	8	:	:	PUNCT
easat-6654	85	9	2576	2576	NUM
easat-6654	85	10	-	-	SYM
easat-6654	85	11	8484	8484	NUM
easat-6654	85	12	vol	vol	NOUN
easat-6654	85	13	.	.	PROPN
easat-6654	86	1	9	9	NUM
easat-6654	86	2	,	,	PUNCT
easat-6654	86	3	no	no	INTJ
easat-6654	86	4	.	.	NOUN
easat-6654	86	5	4	4	NUM
easat-6654	86	6	:	:	SYM
easat-6654	86	7	2803	2803	NUM
easat-6654	86	8	-	-	SYM
easat-6654	86	9	2812	2812	NUM
easat-6654	86	10	,	,	PUNCT
easat-6654	86	11	2025	2025	NUM
easat-6654	86	12	doi	doi	NOUN
easat-6654	86	13	:	:	PUNCT
easat-6654	86	14	10.55214/25768484.v9i4.6654	10.55214/25768484.v9i4.6654	NUM
easat-6654	86	15	©	©	PROPN
easat-6654	86	16	2025	2025	NUM
easat-6654	86	17	by	by	ADP
easat-6654	86	18	the	the	DET
easat-6654	86	19	authors	author	NOUN
easat-6654	86	20	;	;	PUNCT
easat-6654	86	21	licensee	licensee	PROPN
easat-6654	86	22	learning	learning	NOUN
easat-6654	86	23	gate	gate	NOUN
easat-6654	86	24	3.2	3.2	NUM
easat-6654	86	25	.	.	PUNCT
easat-6654	87	1	population	population	NOUN
easat-6654	87	2	and	and	CCONJ
easat-6654	87	3	sampling	sample	VERB
easat-6654	87	4	the	the	DET
easat-6654	87	5	population	population	NOUN
easat-6654	87	6	under	under	ADP
easat-6654	87	7	study	study	NOUN
easat-6654	87	8	comprises	comprise	VERB
easat-6654	87	9	medium	medium	ADJ
easat-6654	87	10	-	-	PUNCT
easat-6654	87	11	sized	sized	ADJ
easat-6654	87	12	batik	batik	NOUN
easat-6654	87	13	enterprises	enterprise	NOUN
easat-6654	87	14	located	locate	VERB
easat-6654	87	15	on	on	ADP
easat-6654	87	16	madura	madura	PROPN
easat-6654	87	17	island	island	NOUN
easat-6654	87	18	,	,	PUNCT
easat-6654	87	19	specifically	specifically	ADV
easat-6654	87	20	in	in	ADP
easat-6654	87	21	the	the	DET
easat-6654	87	22	regencies	regency	NOUN
easat-6654	87	23	of	of	ADP
easat-6654	87	24	sumenep	sumenep	NOUN
easat-6654	87	25	,	,	PUNCT
easat-6654	87	26	pamekasan	pamekasan	NUM
easat-6654	87	27	,	,	PUNCT
easat-6654	87	28	sampang	sampang	NOUN
easat-6654	87	29	,	,	PUNCT
easat-6654	87	30	and	and	CCONJ
easat-6654	87	31	bangkalan	bangkalan	NOUN
easat-6654	87	32	.	.	PUNCT
easat-6654	88	1	these	these	DET
easat-6654	88	2	enterprises	enterprise	NOUN
easat-6654	88	3	have	have	AUX
easat-6654	88	4	been	be	AUX
easat-6654	88	5	strategically	strategically	ADV
easat-6654	88	6	selected	select	VERB
easat-6654	88	7	due	due	ADP
easat-6654	88	8	to	to	ADP
easat-6654	88	9	their	their	PRON
easat-6654	88	10	significant	significant	ADJ
easat-6654	88	11	role	role	NOUN
easat-6654	88	12	in	in	ADP
easat-6654	88	13	the	the	DET
easat-6654	88	14	indonesian	indonesian	ADJ
easat-6654	88	15	batik	batik	NOUN
easat-6654	88	16	industry	industry	NOUN
easat-6654	88	17	,	,	PUNCT
easat-6654	88	18	which	which	PRON
easat-6654	88	19	combines	combine	VERB
easat-6654	88	20	traditional	traditional	ADJ
easat-6654	88	21	craftsmanship	craftsmanship	NOUN
easat-6654	88	22	with	with	ADP
easat-6654	88	23	emerging	emerge	VERB
easat-6654	88	24	market	market	NOUN
easat-6654	88	25	competition	competition	NOUN
easat-6654	88	26	.	.	PUNCT
easat-6654	89	1	unlike	unlike	ADP
easat-6654	89	2	larger	large	ADJ
easat-6654	89	3	batik	batik	NOUN
easat-6654	89	4	producers	producer	NOUN
easat-6654	89	5	operating	operate	VERB
easat-6654	89	6	in	in	ADP
easat-6654	89	7	java	java	PROPN
easat-6654	89	8	,	,	PUNCT
easat-6654	89	9	the	the	DET
easat-6654	89	10	medium	medium	ADJ
easat-6654	89	11	-	-	PUNCT
easat-6654	89	12	sized	sized	ADJ
easat-6654	89	13	batik	batik	NOUN
easat-6654	89	14	enterprises	enterprise	NOUN
easat-6654	89	15	in	in	ADP
easat-6654	89	16	madura	madura	NOUN
easat-6654	89	17	face	face	VERB
easat-6654	89	18	unique	unique	ADJ
easat-6654	89	19	challenges	challenge	NOUN
easat-6654	89	20	related	relate	VERB
easat-6654	89	21	to	to	ADP
easat-6654	89	22	resource	resource	NOUN
easat-6654	89	23	constraints	constraint	NOUN
easat-6654	89	24	,	,	PUNCT
easat-6654	89	25	market	market	NOUN
easat-6654	89	26	access	access	NOUN
easat-6654	89	27	,	,	PUNCT
easat-6654	89	28	and	and	CCONJ
easat-6654	89	29	managerial	managerial	ADJ
easat-6654	89	30	expertise	expertise	NOUN
easat-6654	89	31	.	.	PUNCT
easat-6654	90	1	according	accord	VERB
easat-6654	90	2	to	to	ADP
easat-6654	90	3	data	datum	NOUN
easat-6654	90	4	provided	provide	VERB
easat-6654	90	5	by	by	ADP
easat-6654	90	6	regional	regional	ADJ
easat-6654	90	7	trade	trade	NOUN
easat-6654	90	8	offices	office	NOUN
easat-6654	90	9	,	,	PUNCT
easat-6654	90	10	there	there	PRON
easat-6654	90	11	are	be	VERB
easat-6654	90	12	approximately	approximately	ADV
easat-6654	90	13	200	200	NUM
easat-6654	90	14	medium	medium	ADJ
easat-6654	90	15	-	-	PUNCT
easat-6654	90	16	sized	sized	ADJ
easat-6654	90	17	batik	batik	NOUN
easat-6654	90	18	enterprises	enterprise	NOUN
easat-6654	90	19	across	across	ADP
easat-6654	90	20	these	these	DET
easat-6654	90	21	four	four	NUM
easat-6654	90	22	regencies	regency	NOUN
easat-6654	90	23	.	.	PUNCT
easat-6654	91	1	by	by	ADP
easat-6654	91	2	focusing	focus	VERB
easat-6654	91	3	on	on	ADP
easat-6654	91	4	this	this	DET
easat-6654	91	5	specific	specific	ADJ
easat-6654	91	6	population	population	NOUN
easat-6654	91	7	,	,	PUNCT
easat-6654	91	8	the	the	DET
easat-6654	91	9	study	study	NOUN
easat-6654	91	10	ensures	ensure	VERB
easat-6654	91	11	that	that	SCONJ
easat-6654	91	12	its	its	PRON
easat-6654	91	13	findings	finding	NOUN
easat-6654	91	14	are	be	AUX
easat-6654	91	15	highly	highly	ADV
easat-6654	91	16	relevant	relevant	ADJ
easat-6654	91	17	to	to	ADP
easat-6654	91	18	similar	similar	ADJ
easat-6654	91	19	traditional	traditional	ADJ
easat-6654	91	20	industries	industry	NOUN
easat-6654	91	21	operating	operate	VERB
easat-6654	91	22	in	in	ADP
easat-6654	91	23	competitive	competitive	ADJ
easat-6654	91	24	markets	market	NOUN
easat-6654	91	25	.	.	PUNCT
easat-6654	92	1	3.3	3.3	NUM
easat-6654	92	2	.	.	PUNCT
easat-6654	93	1	sampling	sample	VERB
easat-6654	93	2	technique	technique	NOUN
easat-6654	93	3	the	the	DET
easat-6654	93	4	study	study	NOUN
easat-6654	93	5	employs	employ	VERB
easat-6654	93	6	a	a	DET
easat-6654	93	7	census	census	NOUN
easat-6654	93	8	sampling	sampling	NOUN
easat-6654	93	9	method	method	NOUN
easat-6654	93	10	,	,	PUNCT
easat-6654	93	11	wherein	wherein	SCONJ
easat-6654	93	12	data	datum	NOUN
easat-6654	93	13	is	be	AUX
easat-6654	93	14	collected	collect	VERB
easat-6654	93	15	from	from	ADP
easat-6654	93	16	the	the	DET
easat-6654	93	17	entire	entire	ADJ
easat-6654	93	18	population	population	NOUN
easat-6654	93	19	of	of	ADP
easat-6654	93	20	200	200	NUM
easat-6654	93	21	medium	medium	ADJ
easat-6654	93	22	-	-	PUNCT
easat-6654	93	23	sized	sized	ADJ
easat-6654	93	24	batik	batik	NOUN
easat-6654	93	25	enterprises	enterprise	NOUN
easat-6654	93	26	.	.	PUNCT
easat-6654	94	1	the	the	DET
easat-6654	94	2	choice	choice	NOUN
easat-6654	94	3	of	of	ADP
easat-6654	94	4	census	census	NOUN
easat-6654	94	5	sampling	sampling	NOUN
easat-6654	94	6	is	be	AUX
easat-6654	94	7	justified	justify	VERB
easat-6654	94	8	by	by	ADP
easat-6654	94	9	the	the	DET
easat-6654	94	10	need	need	NOUN
easat-6654	94	11	to	to	PART
easat-6654	94	12	ensure	ensure	VERB
easat-6654	94	13	full	full	ADJ
easat-6654	94	14	representation	representation	NOUN
easat-6654	94	15	of	of	ADP
easat-6654	94	16	the	the	DET
easat-6654	94	17	target	target	NOUN
easat-6654	94	18	population	population	NOUN
easat-6654	94	19	while	while	SCONJ
easat-6654	94	20	mitigating	mitigate	VERB
easat-6654	94	21	sampling	sample	VERB
easat-6654	94	22	biases	bias	NOUN
easat-6654	94	23	that	that	PRON
easat-6654	94	24	could	could	AUX
easat-6654	94	25	arise	arise	VERB
easat-6654	94	26	from	from	ADP
easat-6654	94	27	a	a	DET
easat-6654	94	28	smaller	small	ADJ
easat-6654	94	29	sample	sample	NOUN
easat-6654	94	30	size	size	NOUN
easat-6654	94	31	[	[	X
easat-6654	94	32	17	17	NUM
easat-6654	94	33	]	]	PUNCT
easat-6654	94	34	.	.	PUNCT
easat-6654	95	1	census	census	NOUN
easat-6654	95	2	sampling	sampling	NOUN
easat-6654	95	3	is	be	AUX
easat-6654	95	4	particularly	particularly	ADV
easat-6654	95	5	effective	effective	ADJ
easat-6654	95	6	in	in	ADP
easat-6654	95	7	cases	case	NOUN
easat-6654	95	8	where	where	SCONJ
easat-6654	95	9	the	the	DET
easat-6654	95	10	population	population	NOUN
easat-6654	95	11	size	size	NOUN
easat-6654	95	12	is	be	AUX
easat-6654	95	13	manageable	manageable	ADJ
easat-6654	95	14	,	,	PUNCT
easat-6654	95	15	allowing	allow	VERB
easat-6654	95	16	the	the	DET
easat-6654	95	17	researcher	researcher	NOUN
easat-6654	95	18	to	to	PART
easat-6654	95	19	gather	gather	VERB
easat-6654	95	20	data	datum	NOUN
easat-6654	95	21	from	from	ADP
easat-6654	95	22	every	every	DET
easat-6654	95	23	member	member	NOUN
easat-6654	95	24	of	of	ADP
easat-6654	95	25	the	the	DET
easat-6654	95	26	defined	define	VERB
easat-6654	95	27	group	group	NOUN
easat-6654	95	28	.	.	PUNCT
easat-6654	96	1	given	give	VERB
easat-6654	96	2	that	that	DET
easat-6654	96	3	medium	medium	ADJ
easat-6654	96	4	-	-	PUNCT
easat-6654	96	5	sized	sized	ADJ
easat-6654	96	6	batik	batik	NOUN
easat-6654	96	7	enterprises	enterprise	NOUN
easat-6654	96	8	in	in	ADP
easat-6654	96	9	madura	madura	NOUN
easat-6654	96	10	are	be	AUX
easat-6654	96	11	relatively	relatively	ADV
easat-6654	96	12	limited	limited	ADJ
easat-6654	96	13	in	in	ADP
easat-6654	96	14	number	number	NOUN
easat-6654	96	15	,	,	PUNCT
easat-6654	96	16	this	this	DET
easat-6654	96	17	approach	approach	NOUN
easat-6654	96	18	is	be	AUX
easat-6654	96	19	both	both	PRON
easat-6654	96	20	practical	practical	ADJ
easat-6654	96	21	and	and	CCONJ
easat-6654	96	22	comprehensive	comprehensive	ADJ
easat-6654	96	23	.	.	PUNCT
easat-6654	97	1	it	it	PRON
easat-6654	97	2	ensures	ensure	VERB
easat-6654	97	3	that	that	SCONJ
easat-6654	97	4	the	the	DET
easat-6654	97	5	study	study	NOUN
easat-6654	97	6	accurately	accurately	ADV
easat-6654	97	7	captures	capture	VERB
easat-6654	97	8	variations	variation	NOUN
easat-6654	97	9	in	in	ADP
easat-6654	97	10	enterprise	enterprise	NOUN
easat-6654	97	11	characteristics	characteristic	NOUN
easat-6654	97	12	while	while	SCONJ
easat-6654	97	13	providing	provide	VERB
easat-6654	97	14	a	a	DET
easat-6654	97	15	complete	complete	ADJ
easat-6654	97	16	assessment	assessment	NOUN
easat-6654	97	17	of	of	ADP
easat-6654	97	18	the	the	DET
easat-6654	97	19	relationships	relationship	NOUN
easat-6654	97	20	between	between	ADP
easat-6654	97	21	the	the	DET
easat-6654	97	22	key	key	ADJ
easat-6654	97	23	research	research	NOUN
easat-6654	97	24	variables	variable	NOUN
easat-6654	97	25	.	.	PUNCT
easat-6654	98	1	3.4	3.4	NUM
easat-6654	98	2	.	.	PUNCT
easat-6654	98	3	data	datum	NOUN
easat-6654	98	4	collection	collection	NOUN
easat-6654	98	5	method	method	NOUN
easat-6654	98	6	this	this	DET
easat-6654	98	7	study	study	NOUN
easat-6654	98	8	collects	collect	VERB
easat-6654	98	9	data	datum	NOUN
easat-6654	98	10	using	use	VERB
easat-6654	98	11	a	a	DET
easat-6654	98	12	structured	structured	ADJ
easat-6654	98	13	questionnaire	questionnaire	NOUN
easat-6654	98	14	designed	design	VERB
easat-6654	98	15	to	to	PART
easat-6654	98	16	measure	measure	VERB
easat-6654	98	17	innovation	innovation	NOUN
easat-6654	98	18	capability	capability	NOUN
easat-6654	98	19	,	,	PUNCT
easat-6654	98	20	branding	branding	NOUN
easat-6654	98	21	capability	capability	NOUN
easat-6654	98	22	,	,	PUNCT
easat-6654	98	23	competitive	competitive	ADJ
easat-6654	98	24	advantage	advantage	NOUN
easat-6654	98	25	,	,	PUNCT
easat-6654	98	26	and	and	CCONJ
easat-6654	98	27	business	business	NOUN
easat-6654	98	28	performance	performance	NOUN
easat-6654	98	29	.	.	PUNCT
easat-6654	99	1	the	the	DET
easat-6654	99	2	questionnaire	questionnaire	NOUN
easat-6654	99	3	consists	consist	VERB
easat-6654	99	4	of	of	ADP
easat-6654	99	5	five	five	NUM
easat-6654	99	6	sections	section	NOUN
easat-6654	99	7	,	,	PUNCT
easat-6654	99	8	with	with	ADP
easat-6654	99	9	the	the	DET
easat-6654	99	10	first	first	ADJ
easat-6654	99	11	gathering	gather	VERB
easat-6654	99	12	demographic	demographic	ADJ
easat-6654	99	13	data	datum	NOUN
easat-6654	99	14	and	and	CCONJ
easat-6654	99	15	the	the	DET
easat-6654	99	16	remaining	remain	VERB
easat-6654	99	17	four	four	NUM
easat-6654	99	18	measuring	measure	VERB
easat-6654	99	19	key	key	ADJ
easat-6654	99	20	constructs	construct	NOUN
easat-6654	99	21	.	.	PUNCT
easat-6654	100	1	measurement	measurement	NOUN
easat-6654	100	2	indicators	indicator	NOUN
easat-6654	100	3	are	be	AUX
easat-6654	100	4	adapted	adapt	VERB
easat-6654	100	5	from	from	ADP
easat-6654	100	6	established	establish	VERB
easat-6654	100	7	studies	study	NOUN
easat-6654	100	8	,	,	PUNCT
easat-6654	100	9	covering	cover	VERB
easat-6654	100	10	aspects	aspect	NOUN
easat-6654	100	11	such	such	ADJ
easat-6654	100	12	as	as	ADP
easat-6654	100	13	process	process	NOUN
easat-6654	100	14	innovation	innovation	NOUN
easat-6654	100	15	,	,	PUNCT
easat-6654	100	16	brand	brand	NOUN
easat-6654	100	17	interaction	interaction	NOUN
easat-6654	100	18	,	,	PUNCT
easat-6654	100	19	competitive	competitive	ADJ
easat-6654	100	20	differentiation	differentiation	NOUN
easat-6654	100	21	,	,	PUNCT
easat-6654	100	22	and	and	CCONJ
easat-6654	100	23	business	business	NOUN
easat-6654	100	24	growth	growth	NOUN
easat-6654	100	25	.	.	PUNCT
easat-6654	101	1	responses	response	NOUN
easat-6654	101	2	are	be	AUX
easat-6654	101	3	recorded	record	VERB
easat-6654	101	4	using	use	VERB
easat-6654	101	5	a	a	DET
easat-6654	101	6	5	5	NUM
easat-6654	101	7	-	-	PUNCT
easat-6654	101	8	point	point	NOUN
easat-6654	101	9	likert	likert	ADJ
easat-6654	101	10	scale	scale	NOUN
easat-6654	101	11	[	[	X
easat-6654	101	12	18	18	NUM
easat-6654	101	13	]	]	PUNCT
easat-6654	101	14	.	.	PUNCT
easat-6654	102	1	a	a	DET
easat-6654	102	2	pilot	pilot	NOUN
easat-6654	102	3	test	test	NOUN
easat-6654	102	4	involving	involve	VERB
easat-6654	102	5	30	30	NUM
easat-6654	102	6	batik	batik	NOUN
easat-6654	102	7	entrepreneurs	entrepreneur	NOUN
easat-6654	102	8	ensures	ensure	VERB
easat-6654	102	9	validity	validity	NOUN
easat-6654	102	10	and	and	CCONJ
easat-6654	102	11	reliability	reliability	NOUN
easat-6654	102	12	,	,	PUNCT
easat-6654	102	13	refining	refine	VERB
easat-6654	102	14	ambiguous	ambiguous	ADJ
easat-6654	102	15	items	item	NOUN
easat-6654	102	16	for	for	ADP
easat-6654	102	17	clarity	clarity	NOUN
easat-6654	102	18	and	and	CCONJ
easat-6654	102	19	contextual	contextual	ADJ
easat-6654	102	20	relevance	relevance	NOUN
easat-6654	102	21	[	[	X
easat-6654	102	22	19	19	NUM
easat-6654	102	23	]	]	PUNCT
easat-6654	102	24	.	.	PUNCT
easat-6654	103	1	3.5	3.5	NUM
easat-6654	103	2	.	.	PUNCT
easat-6654	104	1	data	datum	NOUN
easat-6654	104	2	analysis	analysis	NOUN
easat-6654	104	3	the	the	DET
easat-6654	104	4	collected	collect	VERB
easat-6654	104	5	data	datum	NOUN
easat-6654	104	6	is	be	AUX
easat-6654	104	7	analyzed	analyze	VERB
easat-6654	104	8	using	use	VERB
easat-6654	104	9	warppls	warppls	PROPN
easat-6654	104	10	version	version	PROPN
easat-6654	104	11	7.0	7.0	NUM
easat-6654	104	12	,	,	PUNCT
easat-6654	104	13	a	a	DET
easat-6654	104	14	software	software	NOUN
easat-6654	104	15	application	application	NOUN
easat-6654	104	16	designed	design	VERB
easat-6654	104	17	for	for	ADP
easat-6654	104	18	partial	partial	ADJ
easat-6654	104	19	least	least	ADJ
easat-6654	104	20	squares	square	NOUN
easat-6654	104	21	structural	structural	ADJ
easat-6654	104	22	equation	equation	NOUN
easat-6654	104	23	modeling	modeling	NOUN
easat-6654	104	24	(	(	PUNCT
easat-6654	104	25	pls	pls	INTJ
easat-6654	104	26	-	-	PUNCT
easat-6654	104	27	sem	sem	NOUN
easat-6654	104	28	)	)	PUNCT
easat-6654	104	29	.	.	PUNCT
easat-6654	105	1	pls	pls	PROPN
easat-6654	105	2	-	-	PUNCT
easat-6654	105	3	sem	sem	PROPN
easat-6654	105	4	is	be	AUX
easat-6654	105	5	chosen	choose	VERB
easat-6654	105	6	due	due	ADP
easat-6654	105	7	to	to	ADP
easat-6654	105	8	its	its	PRON
easat-6654	105	9	robustness	robustness	NOUN
easat-6654	105	10	in	in	ADP
easat-6654	105	11	handling	handle	VERB
easat-6654	105	12	complex	complex	ADJ
easat-6654	105	13	structural	structural	ADJ
easat-6654	105	14	models	model	NOUN
easat-6654	105	15	with	with	ADP
easat-6654	105	16	multiple	multiple	ADJ
easat-6654	105	17	latent	latent	NOUN
easat-6654	105	18	variables	variable	NOUN
easat-6654	105	19	.	.	PUNCT
easat-6654	106	1	additionally	additionally	ADV
easat-6654	106	2	,	,	PUNCT
easat-6654	106	3	it	it	PRON
easat-6654	106	4	is	be	AUX
easat-6654	106	5	wellsuited	wellsuite	VERB
easat-6654	106	6	for	for	ADP
easat-6654	106	7	analyzing	analyze	VERB
easat-6654	106	8	both	both	CCONJ
easat-6654	106	9	direct	direct	ADJ
easat-6654	106	10	and	and	CCONJ
easat-6654	106	11	indirect	indirect	ADJ
easat-6654	106	12	relationships	relationship	NOUN
easat-6654	106	13	,	,	PUNCT
easat-6654	106	14	making	make	VERB
easat-6654	106	15	it	it	PRON
easat-6654	106	16	an	an	DET
easat-6654	106	17	ideal	ideal	ADJ
easat-6654	106	18	method	method	NOUN
easat-6654	106	19	for	for	ADP
easat-6654	106	20	evaluating	evaluate	VERB
easat-6654	106	21	causal	causal	ADJ
easat-6654	106	22	linkages	linkage	NOUN
easat-6654	106	23	between	between	ADP
easat-6654	106	24	the	the	DET
easat-6654	106	25	study	study	NOUN
easat-6654	106	26	’s	’s	PART
easat-6654	106	27	core	core	NOUN
easat-6654	106	28	constructs	construct	NOUN
easat-6654	106	29	[	[	X
easat-6654	106	30	20	20	NUM
easat-6654	106	31	]	]	PUNCT
easat-6654	106	32	.	.	PUNCT
easat-6654	107	1	the	the	DET
easat-6654	107	2	software	software	NOUN
easat-6654	107	3	facilitates	facilitate	VERB
easat-6654	107	4	path	path	NOUN
easat-6654	107	5	coefficient	coefficient	PROPN
easat-6654	107	6	estimation	estimation	NOUN
easat-6654	107	7	,	,	PUNCT
easat-6654	107	8	r²	r²	NOUN
easat-6654	107	9	calculations	calculation	NOUN
easat-6654	107	10	,	,	PUNCT
easat-6654	107	11	hypothesis	hypothesis	NOUN
easat-6654	107	12	testing	testing	NOUN
easat-6654	107	13	,	,	PUNCT
easat-6654	107	14	and	and	CCONJ
easat-6654	107	15	reliability	reliability	NOUN
easat-6654	107	16	and	and	CCONJ
easat-6654	107	17	validity	validity	NOUN
easat-6654	107	18	assessments	assessment	NOUN
easat-6654	107	19	.	.	PUNCT
easat-6654	108	1	2807	2807	NUM
easat-6654	108	2	edelweiss	edelweiss	PROPN
easat-6654	108	3	applied	apply	VERB
easat-6654	108	4	science	science	NOUN
easat-6654	108	5	and	and	CCONJ
easat-6654	108	6	technology	technology	NOUN
easat-6654	108	7	issn	issn	PROPN
easat-6654	108	8	:	:	PUNCT
easat-6654	108	9	2576	2576	NUM
easat-6654	108	10	-	-	SYM
easat-6654	108	11	8484	8484	NUM
easat-6654	108	12	vol	vol	NOUN
easat-6654	108	13	.	.	PROPN
easat-6654	109	1	9	9	NUM
easat-6654	109	2	,	,	PUNCT
easat-6654	109	3	no	no	INTJ
easat-6654	109	4	.	.	NOUN
easat-6654	109	5	4	4	NUM
easat-6654	109	6	:	:	SYM
easat-6654	109	7	2803	2803	NUM
easat-6654	109	8	-	-	SYM
easat-6654	109	9	2812	2812	NUM
easat-6654	109	10	,	,	PUNCT
easat-6654	109	11	2025	2025	NUM
easat-6654	109	12	doi	doi	NOUN
easat-6654	109	13	:	:	PUNCT
easat-6654	109	14	10.55214/25768484.v9i4.6654	10.55214/25768484.v9i4.6654	NUM
easat-6654	109	15	©	©	PROPN
easat-6654	109	16	2025	2025	NUM
easat-6654	109	17	by	by	ADP
easat-6654	109	18	the	the	DET
easat-6654	109	19	authors	author	NOUN
easat-6654	109	20	;	;	PUNCT
easat-6654	109	21	licensee	licensee	PROPN
easat-6654	109	22	learning	learn	VERB
easat-6654	109	23	gate	gate	NOUN
easat-6654	109	24	table	table	NOUN
easat-6654	109	25	1	1	NUM
easat-6654	109	26	.	.	PUNCT
easat-6654	110	1	the	the	DET
easat-6654	110	2	demographic	demographic	ADJ
easat-6654	110	3	characteristics	characteristic	NOUN
easat-6654	110	4	of	of	ADP
easat-6654	110	5	the	the	DET
easat-6654	110	6	respondents	respondent	NOUN
easat-6654	110	7	.	.	PUNCT
easat-6654	111	1	variable	variable	ADJ
easat-6654	111	2	categories	category	NOUN
easat-6654	111	3	frequency	frequency	VERB
easat-6654	111	4	percentage	percentage	NOUN
easat-6654	111	5	(	(	PUNCT
easat-6654	111	6	%	%	NOUN
easat-6654	111	7	)	)	PUNCT
easat-6654	111	8	gender	gender	NOUN
easat-6654	111	9	male	male	NOUN
easat-6654	111	10	120	120	NUM
easat-6654	111	11	60	60	NUM
easat-6654	111	12	%	%	NOUN
easat-6654	111	13	female	female	ADJ
easat-6654	111	14	80	80	NUM
easat-6654	111	15	40	40	NUM
easat-6654	111	16	%	%	NOUN
easat-6654	111	17	years	year	NOUN
easat-6654	111	18	in	in	ADP
easat-6654	111	19	operation	operation	NOUN
easat-6654	111	20	1	1	NUM
easat-6654	111	21	-	-	SYM
easat-6654	111	22	5	5	NUM
easat-6654	111	23	years	year	NOUN
easat-6654	111	24	50	50	NUM
easat-6654	111	25	25	25	NUM
easat-6654	111	26	%	%	NOUN
easat-6654	111	27	6	6	NUM
easat-6654	111	28	-	-	SYM
easat-6654	111	29	10	10	NUM
easat-6654	111	30	years	year	NOUN
easat-6654	111	31	75	75	NUM
easat-6654	111	32	37,5	37,5	NUM
easat-6654	111	33	%	%	NOUN
easat-6654	111	34	11	11	NUM
easat-6654	111	35	-	-	SYM
easat-6654	111	36	15	15	NUM
easat-6654	111	37	years	year	NOUN
easat-6654	111	38	40	40	NUM
easat-6654	111	39	20	20	NUM
easat-6654	111	40	%	%	NOUN
easat-6654	111	41	16	16	NUM
easat-6654	111	42	-	-	SYM
easat-6654	111	43	20	20	NUM
easat-6654	111	44	years	year	NOUN
easat-6654	111	45	25	25	NUM
easat-6654	111	46	12,5	12,5	NUM
easat-6654	111	47	%	%	NOUN
easat-6654	111	48	21	21	NUM
easat-6654	111	49	+	+	NUM
easat-6654	111	50	years	year	NOUN
easat-6654	111	51	10	10	NUM
easat-6654	111	52	5	5	NUM
easat-6654	111	53	%	%	NOUN
easat-6654	111	54	location	location	NOUN
easat-6654	111	55	sumenep	sumenep	NOUN
easat-6654	111	56	50	50	NUM
easat-6654	111	57	25	25	NUM
easat-6654	111	58	%	%	NOUN
easat-6654	111	59	pamekasan	pamekasan	ADJ
easat-6654	111	60	60	60	NUM
easat-6654	111	61	30	30	NUM
easat-6654	111	62	%	%	NOUN
easat-6654	111	63	sampang	sampang	NOUN
easat-6654	111	64	40	40	NUM
easat-6654	111	65	20	20	NUM
easat-6654	111	66	%	%	NOUN
easat-6654	111	67	bangkalan	bangkalan	NOUN
easat-6654	111	68	50	50	NUM
easat-6654	111	69	25	25	NUM
easat-6654	111	70	%	%	NOUN
easat-6654	111	71	number	number	NOUN
easat-6654	111	72	of	of	ADP
easat-6654	111	73	employees	employee	NOUN
easat-6654	111	74	less	less	ADJ
easat-6654	111	75	than	than	ADP
easat-6654	111	76	10	10	NUM
easat-6654	111	77	100	100	NUM
easat-6654	111	78	50	50	NUM
easat-6654	111	79	%	%	NOUN
easat-6654	111	80	11	11	NUM
easat-6654	111	81	-	-	SYM
easat-6654	111	82	50	50	NUM
easat-6654	111	83	employees	employee	NOUN
easat-6654	111	84	60	60	NUM
easat-6654	111	85	30	30	NUM
easat-6654	111	86	%	%	NOUN
easat-6654	111	87	51	51	NUM
easat-6654	111	88	-	-	SYM
easat-6654	111	89	100	100	NUM
easat-6654	111	90	employees	employee	NOUN
easat-6654	111	91	30	30	NUM
easat-6654	111	92	15	15	NUM
easat-6654	111	93	%	%	NOUN
easat-6654	111	94	more	more	ADJ
easat-6654	111	95	than	than	ADP
easat-6654	111	96	100	100	NUM
easat-6654	111	97	employees	employee	NOUN
easat-6654	111	98	10	10	NUM
easat-6654	111	99	5	5	NUM
easat-6654	111	100	%	%	NOUN
easat-6654	111	101	3.6	3.6	NUM
easat-6654	111	102	.	.	PUNCT
easat-6654	112	1	data	datum	NOUN
easat-6654	112	2	analysis	analysis	NOUN
easat-6654	112	3	results	result	VERB
easat-6654	112	4	3.6.1	3.6.1	NUM
easat-6654	112	5	.	.	PUNCT
easat-6654	113	1	demographic	demographic	ADJ
easat-6654	113	2	characteristics	characteristic	NOUN
easat-6654	113	3	the	the	DET
easat-6654	113	4	demographic	demographic	ADJ
easat-6654	113	5	characteristics	characteristic	NOUN
easat-6654	113	6	of	of	ADP
easat-6654	113	7	the	the	DET
easat-6654	113	8	respondents	respondent	NOUN
easat-6654	113	9	and	and	CCONJ
easat-6654	113	10	their	their	PRON
easat-6654	113	11	enterprises	enterprise	NOUN
easat-6654	113	12	are	be	AUX
easat-6654	113	13	presented	present	VERB
easat-6654	113	14	in	in	ADP
easat-6654	113	15	table	table	NOUN
easat-6654	113	16	1	1	NUM
easat-6654	113	17	,	,	PUNCT
easat-6654	113	18	which	which	PRON
easat-6654	113	19	details	detail	VERB
easat-6654	113	20	gender	gender	NOUN
easat-6654	113	21	distribution	distribution	NOUN
easat-6654	113	22	,	,	PUNCT
easat-6654	113	23	years	year	NOUN
easat-6654	113	24	in	in	ADP
easat-6654	113	25	operation	operation	NOUN
easat-6654	113	26	,	,	PUNCT
easat-6654	113	27	location	location	NOUN
easat-6654	113	28	,	,	PUNCT
easat-6654	113	29	and	and	CCONJ
easat-6654	113	30	number	number	NOUN
easat-6654	113	31	of	of	ADP
easat-6654	113	32	employees	employee	NOUN
easat-6654	113	33	.	.	PUNCT
easat-6654	114	1	the	the	DET
easat-6654	114	2	results	result	NOUN
easat-6654	114	3	indicate	indicate	VERB
easat-6654	114	4	that	that	SCONJ
easat-6654	114	5	60	60	NUM
easat-6654	114	6	%	%	NOUN
easat-6654	114	7	of	of	ADP
easat-6654	114	8	respondents	respondent	NOUN
easat-6654	114	9	are	be	AUX
easat-6654	114	10	male	male	ADJ
easat-6654	114	11	,	,	PUNCT
easat-6654	114	12	while	while	SCONJ
easat-6654	114	13	40	40	NUM
easat-6654	114	14	%	%	NOUN
easat-6654	114	15	are	be	AUX
easat-6654	114	16	female	female	ADJ
easat-6654	114	17	,	,	PUNCT
easat-6654	114	18	reflecting	reflect	VERB
easat-6654	114	19	substantial	substantial	ADJ
easat-6654	114	20	female	female	ADJ
easat-6654	114	21	participation	participation	NOUN
easat-6654	114	22	in	in	ADP
easat-6654	114	23	madura	madura	NOUN
easat-6654	114	24	’s	’s	PART
easat-6654	114	25	batik	batik	PROPN
easat-6654	114	26	business	business	NOUN
easat-6654	114	27	ecosystem	ecosystem	NOUN
easat-6654	114	28	.	.	PUNCT
easat-6654	115	1	the	the	DET
easat-6654	115	2	analysis	analysis	NOUN
easat-6654	115	3	of	of	ADP
easat-6654	115	4	enterprise	enterprise	NOUN
easat-6654	115	5	longevity	longevity	NOUN
easat-6654	115	6	reveals	reveal	VERB
easat-6654	115	7	that	that	SCONJ
easat-6654	115	8	37.5	37.5	NUM
easat-6654	115	9	%	%	NOUN
easat-6654	115	10	of	of	ADP
easat-6654	115	11	businesses	business	NOUN
easat-6654	115	12	have	have	AUX
easat-6654	115	13	been	be	AUX
easat-6654	115	14	in	in	ADP
easat-6654	115	15	operation	operation	NOUN
easat-6654	115	16	for	for	ADP
easat-6654	115	17	6–10	6–10	NOUN
easat-6654	115	18	years	year	NOUN
easat-6654	115	19	,	,	PUNCT
easat-6654	115	20	representing	represent	VERB
easat-6654	115	21	the	the	DET
easat-6654	115	22	largest	large	ADJ
easat-6654	115	23	segment	segment	NOUN
easat-6654	115	24	.	.	PUNCT
easat-6654	116	1	this	this	PRON
easat-6654	116	2	suggests	suggest	VERB
easat-6654	116	3	that	that	SCONJ
easat-6654	116	4	a	a	DET
easat-6654	116	5	significant	significant	ADJ
easat-6654	116	6	portion	portion	NOUN
easat-6654	116	7	of	of	ADP
easat-6654	116	8	enterprises	enterprise	NOUN
easat-6654	116	9	is	be	AUX
easat-6654	116	10	in	in	ADP
easat-6654	116	11	the	the	DET
easat-6654	116	12	growth	growth	NOUN
easat-6654	116	13	phase	phase	NOUN
easat-6654	116	14	,	,	PUNCT
easat-6654	116	15	while	while	SCONJ
easat-6654	116	16	25	25	NUM
easat-6654	116	17	%	%	NOUN
easat-6654	116	18	have	have	AUX
easat-6654	116	19	been	be	AUX
easat-6654	116	20	established	establish	VERB
easat-6654	116	21	within	within	ADP
easat-6654	116	22	the	the	DET
easat-6654	116	23	last	last	ADJ
easat-6654	116	24	five	five	NUM
easat-6654	116	25	years	year	NOUN
easat-6654	116	26	,	,	PUNCT
easat-6654	116	27	and	and	CCONJ
easat-6654	116	28	17.5	17.5	NUM
easat-6654	116	29	%	%	NOUN
easat-6654	116	30	have	have	AUX
easat-6654	116	31	been	be	AUX
easat-6654	116	32	in	in	ADP
easat-6654	116	33	operation	operation	NOUN
easat-6654	116	34	for	for	ADP
easat-6654	116	35	over	over	ADP
easat-6654	116	36	15	15	NUM
easat-6654	116	37	years	year	NOUN
easat-6654	116	38	.	.	PUNCT
easat-6654	117	1	the	the	DET
easat-6654	117	2	study	study	NOUN
easat-6654	117	3	ensures	ensure	VERB
easat-6654	117	4	equal	equal	ADJ
easat-6654	117	5	representation	representation	NOUN
easat-6654	117	6	of	of	ADP
easat-6654	117	7	enterprises	enterprise	NOUN
easat-6654	117	8	across	across	ADP
easat-6654	117	9	the	the	DET
easat-6654	117	10	four	four	NUM
easat-6654	117	11	regencies	regency	NOUN
easat-6654	117	12	,	,	PUNCT
easat-6654	117	13	with	with	ADP
easat-6654	117	14	25	25	NUM
easat-6654	117	15	%	%	NOUN
easat-6654	117	16	located	locate	VERB
easat-6654	117	17	in	in	ADP
easat-6654	117	18	sumenep	sumenep	NOUN
easat-6654	117	19	,	,	PUNCT
easat-6654	117	20	30	30	NUM
easat-6654	117	21	%	%	NOUN
easat-6654	117	22	in	in	ADP
easat-6654	117	23	pamekasan	pamekasan	ADJ
easat-6654	117	24	,	,	PUNCT
easat-6654	117	25	20	20	NUM
easat-6654	117	26	%	%	NOUN
easat-6654	117	27	in	in	ADP
easat-6654	117	28	sampang	sampang	PROPN
easat-6654	117	29	,	,	PUNCT
easat-6654	117	30	and	and	CCONJ
easat-6654	117	31	25	25	NUM
easat-6654	117	32	%	%	NOUN
easat-6654	117	33	in	in	ADP
easat-6654	117	34	bangkalan	bangkalan	NOUN
easat-6654	117	35	.	.	PUNCT
easat-6654	118	1	this	this	DET
easat-6654	118	2	geographic	geographic	ADJ
easat-6654	118	3	distribution	distribution	NOUN
easat-6654	118	4	allows	allow	VERB
easat-6654	118	5	for	for	ADP
easat-6654	118	6	an	an	DET
easat-6654	118	7	in	in	ADP
easat-6654	118	8	-	-	PUNCT
easat-6654	118	9	depth	depth	NOUN
easat-6654	118	10	exploration	exploration	NOUN
easat-6654	118	11	of	of	ADP
easat-6654	118	12	regional	regional	ADJ
easat-6654	118	13	market	market	NOUN
easat-6654	118	14	conditions	condition	NOUN
easat-6654	118	15	and	and	CCONJ
easat-6654	118	16	their	their	PRON
easat-6654	118	17	influence	influence	NOUN
easat-6654	118	18	on	on	ADP
easat-6654	118	19	enterprise	enterprise	NOUN
easat-6654	118	20	performance	performance	NOUN
easat-6654	118	21	.	.	PUNCT
easat-6654	119	1	in	in	ADP
easat-6654	119	2	terms	term	NOUN
easat-6654	119	3	of	of	ADP
easat-6654	119	4	workforce	workforce	NOUN
easat-6654	119	5	size	size	NOUN
easat-6654	119	6	,	,	PUNCT
easat-6654	119	7	50	50	NUM
easat-6654	119	8	%	%	NOUN
easat-6654	119	9	of	of	ADP
easat-6654	119	10	businesses	business	NOUN
easat-6654	119	11	employ	employ	VERB
easat-6654	119	12	fewer	few	ADJ
easat-6654	119	13	than	than	ADP
easat-6654	119	14	10	10	NUM
easat-6654	119	15	workers	worker	NOUN
easat-6654	119	16	,	,	PUNCT
easat-6654	119	17	reflecting	reflect	VERB
easat-6654	119	18	their	their	PRON
easat-6654	119	19	small	small	ADJ
easat-6654	119	20	-	-	PUNCT
easat-6654	119	21	to	to	ADP
easat-6654	119	22	-	-	PUNCT
easat-6654	119	23	medium	medium	NOUN
easat-6654	119	24	-	-	PUNCT
easat-6654	119	25	scale	scale	NOUN
easat-6654	119	26	nature	nature	NOUN
easat-6654	119	27	,	,	PUNCT
easat-6654	119	28	while	while	SCONJ
easat-6654	119	29	30	30	NUM
easat-6654	119	30	%	%	NOUN
easat-6654	119	31	employ	employ	VERB
easat-6654	119	32	11–50	11–50	NUM
easat-6654	119	33	workers	worker	NOUN
easat-6654	119	34	,	,	PUNCT
easat-6654	119	35	and	and	CCONJ
easat-6654	119	36	5	5	NUM
easat-6654	119	37	%	%	NOUN
easat-6654	119	38	have	have	VERB
easat-6654	119	39	over	over	ADP
easat-6654	119	40	100	100	NUM
easat-6654	119	41	employees	employee	NOUN
easat-6654	119	42	.	.	PUNCT
easat-6654	120	1	3.6.2	3.6.2	X
easat-6654	120	2	.	.	PUNCT
easat-6654	120	3	measurement	measurement	NOUN
easat-6654	120	4	model	model	NOUN
easat-6654	120	5	and	and	CCONJ
easat-6654	120	6	reliability	reliability	NOUN
easat-6654	120	7	testing	testing	NOUN
easat-6654	120	8	reliability	reliability	NOUN
easat-6654	120	9	and	and	CCONJ
easat-6654	120	10	validity	validity	NOUN
easat-6654	120	11	assessments	assessment	NOUN
easat-6654	120	12	confirm	confirm	VERB
easat-6654	120	13	that	that	SCONJ
easat-6654	120	14	all	all	DET
easat-6654	120	15	constructs	construct	NOUN
easat-6654	120	16	meet	meet	VERB
easat-6654	120	17	acceptable	acceptable	ADJ
easat-6654	120	18	thresholds	threshold	NOUN
easat-6654	120	19	for	for	ADP
easat-6654	120	20	internal	internal	ADJ
easat-6654	120	21	consistency	consistency	NOUN
easat-6654	120	22	and	and	CCONJ
easat-6654	120	23	measurement	measurement	NOUN
easat-6654	120	24	validity	validity	NOUN
easat-6654	120	25	.	.	PUNCT
easat-6654	121	1	cronbach	cronbach	PROPN
easat-6654	121	2	’s	’s	PART
easat-6654	121	3	alpha	alpha	NOUN
easat-6654	121	4	and	and	CCONJ
easat-6654	121	5	composite	composite	ADJ
easat-6654	121	6	reliability	reliability	NOUN
easat-6654	121	7	(	(	PUNCT
easat-6654	121	8	cr	cr	NOUN
easat-6654	121	9	)	)	PUNCT
easat-6654	121	10	values	value	NOUN
easat-6654	121	11	exceed	exceed	VERB
easat-6654	121	12	0.7	0.7	NUM
easat-6654	121	13	for	for	ADP
easat-6654	121	14	all	all	DET
easat-6654	121	15	constructs	construct	NOUN
easat-6654	121	16	,	,	PUNCT
easat-6654	121	17	indicating	indicate	VERB
easat-6654	121	18	high	high	ADJ
easat-6654	121	19	reliability	reliability	NOUN
easat-6654	121	20	.	.	PUNCT
easat-6654	122	1	table	table	NOUN
easat-6654	122	2	2	2	NUM
easat-6654	122	3	.	.	PUNCT
easat-6654	122	4	reliability	reliability	NOUN
easat-6654	122	5	testing	testing	NOUN
easat-6654	122	6	.	.	PUNCT
easat-6654	123	1	construct	construct	VERB
easat-6654	123	2	cronbach	cronbach	PROPN
easat-6654	123	3	's	's	PART
easat-6654	123	4	alpha	alpha	ADJ
easat-6654	123	5	composite	composite	ADJ
easat-6654	123	6	reliability	reliability	NOUN
easat-6654	123	7	(	(	PUNCT
easat-6654	123	8	cr	cr	NOUN
easat-6654	123	9	)	)	PUNCT
easat-6654	123	10	innovation	innovation	NOUN
easat-6654	123	11	capability	capability	NOUN
easat-6654	123	12	0.85	0.85	NUM
easat-6654	123	13	0.89	0.89	NUM
easat-6654	123	14	branding	branding	NOUN
easat-6654	123	15	capability	capability	NOUN
easat-6654	123	16	0.82	0.82	NUM
easat-6654	123	17	0.87	0.87	NUM
easat-6654	123	18	competitive	competitive	ADJ
easat-6654	123	19	advantage	advantage	NOUN
easat-6654	123	20	0.83	0.83	NUM
easat-6654	123	21	0.88	0.88	NUM
easat-6654	123	22	business	business	NOUN
easat-6654	123	23	performance	performance	NOUN
easat-6654	123	24	0.87	0.87	NUM
easat-6654	123	25	0.90	0.90	NUM
easat-6654	123	26	the	the	DET
easat-6654	123	27	average	average	ADJ
easat-6654	123	28	variance	variance	NOUN
easat-6654	123	29	extracted	extract	VERB
easat-6654	123	30	(	(	PUNCT
easat-6654	123	31	ave	ave	NOUN
easat-6654	123	32	)	)	PUNCT
easat-6654	123	33	values	value	NOUN
easat-6654	123	34	surpass	surpass	VERB
easat-6654	123	35	0.5	0.5	NUM
easat-6654	123	36	.	.	PUNCT
easat-6654	124	1	confirming	confirm	VERB
easat-6654	124	2	strong	strong	ADJ
easat-6654	124	3	convergent	convergent	NOUN
easat-6654	124	4	validity	validity	NOUN
easat-6654	124	5	.	.	PUNCT
easat-6654	125	1	2808	2808	NUM
easat-6654	125	2	edelweiss	edelweiss	PROPN
easat-6654	125	3	applied	apply	VERB
easat-6654	125	4	science	science	NOUN
easat-6654	125	5	and	and	CCONJ
easat-6654	125	6	technology	technology	NOUN
easat-6654	125	7	issn	issn	PROPN
easat-6654	125	8	:	:	PUNCT
easat-6654	125	9	2576	2576	NUM
easat-6654	125	10	-	-	SYM
easat-6654	125	11	8484	8484	NUM
easat-6654	125	12	vol	vol	NOUN
easat-6654	125	13	.	.	PROPN
easat-6654	126	1	9	9	NUM
easat-6654	126	2	,	,	PUNCT
easat-6654	126	3	no	no	INTJ
easat-6654	126	4	.	.	NOUN
easat-6654	126	5	4	4	NUM
easat-6654	126	6	:	:	SYM
easat-6654	126	7	2803	2803	NUM
easat-6654	126	8	-	-	SYM
easat-6654	126	9	2812	2812	NUM
easat-6654	126	10	,	,	PUNCT
easat-6654	126	11	2025	2025	NUM
easat-6654	126	12	doi	doi	NOUN
easat-6654	126	13	:	:	PUNCT
easat-6654	126	14	10.55214/25768484.v9i4.6654	10.55214/25768484.v9i4.6654	NUM
easat-6654	126	15	©	©	PROPN
easat-6654	126	16	2025	2025	NUM
easat-6654	126	17	by	by	ADP
easat-6654	126	18	the	the	DET
easat-6654	126	19	authors	author	NOUN
easat-6654	126	20	;	;	PUNCT
easat-6654	126	21	licensee	licensee	PROPN
easat-6654	126	22	learning	learn	VERB
easat-6654	126	23	gate	gate	NOUN
easat-6654	126	24	table	table	NOUN
easat-6654	126	25	3	3	NUM
easat-6654	126	26	.	.	PUNCT
easat-6654	126	27	convergent	convergent	ADJ
easat-6654	126	28	validity	validity	NOUN
easat-6654	126	29	.	.	PUNCT
easat-6654	127	1	construct	construct	VERB
easat-6654	127	2	ave	ave	PROPN
easat-6654	127	3	innovation	innovation	NOUN
easat-6654	127	4	capability	capability	NOUN
easat-6654	127	5	0.62	0.62	NUM
easat-6654	127	6	branding	branding	NOUN
easat-6654	127	7	capability	capability	NOUN
easat-6654	127	8	0.58	0.58	NUM
easat-6654	127	9	competitive	competitive	ADJ
easat-6654	127	10	advantage	advantage	NOUN
easat-6654	127	11	0.60	0.60	NUM
easat-6654	127	12	business	business	NOUN
easat-6654	127	13	performance	performance	NOUN
easat-6654	127	14	0.66	0.66	NUM
easat-6654	127	15	discriminant	discriminant	ADJ
easat-6654	127	16	validity	validity	NOUN
easat-6654	127	17	.	.	PUNCT
easat-6654	128	1	verified	verify	VERB
easat-6654	128	2	using	use	VERB
easat-6654	128	3	the	the	DET
easat-6654	128	4	fornell	fornell	ADJ
easat-6654	128	5	-	-	PUNCT
easat-6654	128	6	larcker	larcker	NOUN
easat-6654	128	7	criterion	criterion	NOUN
easat-6654	128	8	.	.	PUNCT
easat-6654	129	1	ensures	ensure	VERB
easat-6654	129	2	that	that	SCONJ
easat-6654	129	3	each	each	DET
easat-6654	129	4	construct	construct	NOUN
easat-6654	129	5	is	be	AUX
easat-6654	129	6	conceptually	conceptually	ADV
easat-6654	129	7	distinct	distinct	ADJ
easat-6654	129	8	.	.	PUNCT
easat-6654	130	1	table	table	NOUN
easat-6654	130	2	4	4	NUM
easat-6654	130	3	.	.	PUNCT
easat-6654	131	1	discriminant	discriminant	ADJ
easat-6654	131	2	validity	validity	NOUN
easat-6654	131	3	.	.	PUNCT
easat-6654	132	1	construct	construct	VERB
easat-6654	132	2	innovation	innovation	NOUN
easat-6654	132	3	capability	capability	NOUN
easat-6654	132	4	branding	branding	NOUN
easat-6654	132	5	capability	capability	NOUN
easat-6654	132	6	competitive	competitive	ADJ
easat-6654	132	7	advantage	advantage	NOUN
easat-6654	132	8	business	business	NOUN
easat-6654	132	9	performance	performance	NOUN
easat-6654	132	10	innovation	innovation	NOUN
easat-6654	132	11	capability	capability	NOUN
easat-6654	132	12	0.79	0.79	NUM
easat-6654	132	13	0.55	0.55	NUM
easat-6654	132	14	0.48	0.48	NUM
easat-6654	132	15	0.44	0.44	NUM
easat-6654	132	16	branding	branding	NOUN
easat-6654	132	17	capability	capability	NOUN
easat-6654	132	18	0.55	0.55	NUM
easat-6654	132	19	0.76	0.76	NUM
easat-6654	132	20	0.58	0.58	NUM
easat-6654	132	21	0.42	0.42	NUM
easat-6654	132	22	competitive	competitive	ADJ
easat-6654	132	23	advantage	advantage	NOUN
easat-6654	132	24	0.48	0.48	NUM
easat-6654	132	25	0.58	0.58	NUM
easat-6654	132	26	0.77	0.77	NUM
easat-6654	132	27	0.68	0.68	NUM
easat-6654	132	28	business	business	NOUN
easat-6654	132	29	performance	performance	NOUN
easat-6654	132	30	0.44	0.44	NUM
easat-6654	132	31	0.42	0.42	NUM
easat-6654	132	32	0.68	0.68	NUM
easat-6654	132	33	0.81	0.81	NUM
easat-6654	132	34	3.6.3	3.6.3	NUM
easat-6654	132	35	.	.	PUNCT
easat-6654	133	1	structural	structural	ADJ
easat-6654	133	2	model	model	NOUN
easat-6654	133	3	and	and	CCONJ
easat-6654	133	4	hypothesis	hypothesis	NOUN
easat-6654	133	5	testing	test	VERB
easat-6654	133	6	the	the	DET
easat-6654	133	7	structural	structural	ADJ
easat-6654	133	8	model	model	NOUN
easat-6654	133	9	results	result	NOUN
easat-6654	133	10	.	.	PUNCT
easat-6654	134	1	table	table	NOUN
easat-6654	134	2	5	5	NUM
easat-6654	134	3	.	.	PUNCT
easat-6654	134	4	structural	structural	ADJ
easat-6654	134	5	model	model	NOUN
easat-6654	134	6	.	.	PUNCT
easat-6654	135	1	path	path	PROPN
easat-6654	135	2	path	path	PROPN
easat-6654	135	3	coefficient	coefficient	PROPN
easat-6654	135	4	t	t	NOUN
easat-6654	135	5	-	-	PUNCT
easat-6654	135	6	statistic	statistic	NOUN
easat-6654	135	7	p	p	ADJ
easat-6654	135	8	-	-	PUNCT
easat-6654	135	9	value	value	NOUN
easat-6654	135	10	innovation	innovation	NOUN
easat-6654	135	11	capability	capability	NOUN
easat-6654	135	12	→	→	SYM
easat-6654	135	13	branding	branding	NOUN
easat-6654	135	14	capability	capability	NOUN
easat-6654	135	15	0.55	0.55	NUM
easat-6654	135	16	6.34	6.34	NUM
easat-6654	135	17	0.000	0.000	NUM
easat-6654	135	18	innovation	innovation	NOUN
easat-6654	135	19	capability	capability	NOUN
easat-6654	135	20	→	→	SYM
easat-6654	135	21	competitive	competitive	ADJ
easat-6654	135	22	advantage	advantage	NOUN
easat-6654	135	23	0.48	0.48	NUM
easat-6654	135	24	5.29	5.29	NUM
easat-6654	135	25	0.000	0.000	NUM
easat-6654	135	26	branding	branding	NOUN
easat-6654	135	27	capability	capability	NOUN
easat-6654	135	28	→	→	SYM
easat-6654	135	29	competitive	competitive	ADJ
easat-6654	135	30	advantage	advantage	NOUN
easat-6654	135	31	0.40	0.40	NUM
easat-6654	135	32	4.87	4.87	NUM
easat-6654	135	33	0.000	0.000	NUM
easat-6654	135	34	branding	branding	NOUN
easat-6654	135	35	capability	capability	NOUN
easat-6654	135	36	→	→	PUNCT
easat-6654	135	37	business	business	NOUN
easat-6654	135	38	performance	performance	NOUN
easat-6654	135	39	0.18	0.18	NUM
easat-6654	135	40	1.92	1.92	NUM
easat-6654	135	41	0.056	0.056	NUM
easat-6654	135	42	competitive	competitive	ADJ
easat-6654	135	43	advantage	advantage	NOUN
easat-6654	135	44	→	→	PUNCT
easat-6654	135	45	business	business	NOUN
easat-6654	135	46	performance	performance	NOUN
easat-6654	135	47	0.72	0.72	NUM
easat-6654	135	48	9.43	9.43	NUM
easat-6654	135	49	0.000	0.000	NUM
easat-6654	135	50	indicate	indicate	VERB
easat-6654	135	51	that	that	SCONJ
easat-6654	135	52	innovation	innovation	NOUN
easat-6654	135	53	capability	capability	NOUN
easat-6654	135	54	positively	positively	ADV
easat-6654	135	55	influences	influence	VERB
easat-6654	135	56	branding	branding	NOUN
easat-6654	135	57	capability	capability	NOUN
easat-6654	135	58	(	(	PUNCT
easat-6654	135	59	0.55	0.55	NUM
easat-6654	135	60	.	.	PUNCT
easat-6654	136	1	p	p	X
easat-6654	136	2	<	<	X
easat-6654	136	3	0.001	0.001	NUM
easat-6654	136	4	)	)	PUNCT
easat-6654	136	5	.	.	PUNCT
easat-6654	137	1	supporting	support	VERB
easat-6654	137	2	h1	h1	PROPN
easat-6654	137	3	.	.	PUNCT
easat-6654	138	1	similarly	similarly	ADV
easat-6654	138	2	.	.	PUNCT
easat-6654	139	1	innovation	innovation	NOUN
easat-6654	139	2	capability	capability	NOUN
easat-6654	139	3	significantly	significantly	ADV
easat-6654	139	4	enhances	enhance	VERB
easat-6654	139	5	competitive	competitive	ADJ
easat-6654	139	6	advantage	advantage	NOUN
easat-6654	139	7	(	(	PUNCT
easat-6654	139	8	0.48	0.48	NUM
easat-6654	139	9	.	.	PUNCT
easat-6654	140	1	p	p	X
easat-6654	140	2	<	<	X
easat-6654	140	3	0.001	0.001	NUM
easat-6654	140	4	)	)	PUNCT
easat-6654	140	5	.	.	PUNCT
easat-6654	141	1	confirming	confirm	VERB
easat-6654	141	2	h2	h2	PROPN
easat-6654	141	3	.	.	PUNCT
easat-6654	142	1	the	the	DET
easat-6654	142	2	relationship	relationship	NOUN
easat-6654	142	3	between	between	ADP
easat-6654	142	4	branding	branding	NOUN
easat-6654	142	5	capability	capability	NOUN
easat-6654	142	6	and	and	CCONJ
easat-6654	142	7	competitive	competitive	ADJ
easat-6654	142	8	advantage	advantage	NOUN
easat-6654	142	9	is	be	AUX
easat-6654	142	10	also	also	ADV
easat-6654	142	11	positive	positive	ADJ
easat-6654	142	12	and	and	CCONJ
easat-6654	142	13	significant	significant	ADJ
easat-6654	142	14	(	(	PUNCT
easat-6654	142	15	0.40	0.40	NUM
easat-6654	142	16	.	.	PUNCT
easat-6654	143	1	p	p	X
easat-6654	143	2	<	<	X
easat-6654	143	3	0.001	0.001	NUM
easat-6654	143	4	)	)	PUNCT
easat-6654	143	5	.	.	PUNCT
easat-6654	144	1	validating	validate	VERB
easat-6654	144	2	h3	h3	NOUN
easat-6654	144	3	.	.	PUNCT
easat-6654	145	1	however	however	ADV
easat-6654	145	2	.	.	PUNCT
easat-6654	146	1	the	the	DET
easat-6654	146	2	effect	effect	NOUN
easat-6654	146	3	of	of	ADP
easat-6654	146	4	branding	branding	NOUN
easat-6654	146	5	capability	capability	NOUN
easat-6654	146	6	on	on	ADP
easat-6654	146	7	business	business	NOUN
easat-6654	146	8	performance	performance	NOUN
easat-6654	146	9	(	(	PUNCT
easat-6654	146	10	0.18	0.18	NUM
easat-6654	146	11	.	.	PUNCT
easat-6654	147	1	p	p	X
easat-6654	147	2	=	=	NOUN
easat-6654	147	3	0.056	0.056	NUM
easat-6654	147	4	)	)	PUNCT
easat-6654	147	5	is	be	AUX
easat-6654	147	6	non	non	ADJ
easat-6654	147	7	-	-	ADJ
easat-6654	147	8	significant	significant	ADJ
easat-6654	147	9	.	.	PUNCT
easat-6654	148	1	leading	lead	VERB
easat-6654	148	2	to	to	ADP
easat-6654	148	3	the	the	DET
easat-6654	148	4	rejection	rejection	NOUN
easat-6654	148	5	of	of	ADP
easat-6654	148	6	h4	h4	PROPN
easat-6654	148	7	.	.	PUNCT
easat-6654	149	1	finally	finally	ADV
easat-6654	149	2	.	.	PUNCT
easat-6654	150	1	competitive	competitive	ADJ
easat-6654	150	2	advantage	advantage	NOUN
easat-6654	150	3	has	have	VERB
easat-6654	150	4	the	the	DET
easat-6654	150	5	strongest	strong	ADJ
easat-6654	150	6	positive	positive	ADJ
easat-6654	150	7	impact	impact	NOUN
easat-6654	150	8	on	on	ADP
easat-6654	150	9	business	business	NOUN
easat-6654	150	10	performance	performance	NOUN
easat-6654	150	11	(	(	PUNCT
easat-6654	150	12	0.72	0.72	NUM
easat-6654	150	13	.	.	PUNCT
easat-6654	151	1	p	p	X
easat-6654	151	2	<	<	X
easat-6654	151	3	0.001	0.001	NUM
easat-6654	151	4	)	)	PUNCT
easat-6654	151	5	.	.	PUNCT
easat-6654	152	1	supporting	support	VERB
easat-6654	152	2	h5	h5	PROPN
easat-6654	152	3	.	.	PUNCT
easat-6654	152	4	table	table	NOUN
easat-6654	152	5	6	6	NUM
easat-6654	152	6	.	.	PUNCT
easat-6654	153	1	hypotheses	hypothesis	NOUN
easat-6654	153	2	tests	test	NOUN
easat-6654	153	3	.	.	PUNCT
easat-6654	154	1	hypothesis	hypothesis	NOUN
easat-6654	154	2	path	path	PROPN
easat-6654	154	3	path	path	PROPN
easat-6654	154	4	coefficient	coefficient	NOUN
easat-6654	154	5	p	p	NOUN
easat-6654	154	6	-	-	PUNCT
easat-6654	154	7	value	value	NOUN
easat-6654	154	8	interpretation	interpretation	NOUN
easat-6654	154	9	h1	h1	PROPN
easat-6654	154	10	innovation	innovation	NOUN
easat-6654	154	11	capability	capability	NOUN
easat-6654	154	12	→	→	SYM
easat-6654	154	13	branding	branding	NOUN
easat-6654	154	14	capability	capability	NOUN
easat-6654	154	15	0.55	0.55	NUM
easat-6654	154	16	0.000	0.000	NUM
easat-6654	154	17	supported	support	VERB
easat-6654	154	18	h2	h2	NOUN
easat-6654	154	19	innovation	innovation	NOUN
easat-6654	154	20	capability	capability	NOUN
easat-6654	154	21	→	→	SYM
easat-6654	154	22	competitive	competitive	ADJ
easat-6654	154	23	advantage	advantage	NOUN
easat-6654	154	24	0.48	0.48	NUM
easat-6654	154	25	0.000	0.000	NUM
easat-6654	154	26	supported	support	VERB
easat-6654	154	27	h3	h3	NOUN
easat-6654	154	28	branding	branding	NOUN
easat-6654	154	29	capability	capability	NOUN
easat-6654	154	30	→	→	SYM
easat-6654	154	31	competitive	competitive	ADJ
easat-6654	154	32	advantage	advantage	NOUN
easat-6654	154	33	0.40	0.40	NUM
easat-6654	154	34	0.000	0.000	NUM
easat-6654	154	35	supported	support	VERB
easat-6654	154	36	h4	h4	NOUN
easat-6654	154	37	branding	branding	NOUN
easat-6654	154	38	capability	capability	NOUN
easat-6654	154	39	→	→	PUNCT
easat-6654	154	40	business	business	NOUN
easat-6654	154	41	performance	performance	NOUN
easat-6654	154	42	0.18	0.18	NUM
easat-6654	154	43	0.056	0.056	NUM
easat-6654	154	44	not	not	PART
easat-6654	154	45	supported	support	VERB
easat-6654	154	46	h5	h5	NOUN
easat-6654	154	47	competitive	competitive	ADJ
easat-6654	154	48	advantage	advantage	NOUN
easat-6654	154	49	→	→	PUNCT
easat-6654	154	50	business	business	NOUN
easat-6654	154	51	performance	performance	NOUN
easat-6654	154	52	0.72	0.72	NUM
easat-6654	154	53	0.000	0.000	NUM
easat-6654	154	54	supported	support	VERB
easat-6654	154	55	these	these	DET
easat-6654	154	56	findings	finding	NOUN
easat-6654	154	57	highlight	highlight	VERB
easat-6654	154	58	the	the	DET
easat-6654	154	59	critical	critical	ADJ
easat-6654	154	60	role	role	NOUN
easat-6654	154	61	of	of	ADP
easat-6654	154	62	innovation	innovation	NOUN
easat-6654	154	63	capability	capability	NOUN
easat-6654	154	64	and	and	CCONJ
easat-6654	154	65	competitive	competitive	ADJ
easat-6654	154	66	advantage	advantage	NOUN
easat-6654	154	67	in	in	ADP
easat-6654	154	68	driving	drive	VERB
easat-6654	154	69	business	business	NOUN
easat-6654	154	70	performance	performance	NOUN
easat-6654	154	71	.	.	PUNCT
easat-6654	155	1	while	while	SCONJ
easat-6654	155	2	also	also	ADV
easat-6654	155	3	indicating	indicate	VERB
easat-6654	155	4	that	that	SCONJ
easat-6654	155	5	branding	branding	NOUN
easat-6654	155	6	alone	alone	ADV
easat-6654	155	7	may	may	AUX
easat-6654	155	8	not	not	PART
easat-6654	155	9	directly	directly	ADV
easat-6654	155	10	translate	translate	VERB
easat-6654	155	11	into	into	ADP
easat-6654	155	12	enhanced	enhanced	ADJ
easat-6654	155	13	financial	financial	ADJ
easat-6654	155	14	outcomes	outcome	NOUN
easat-6654	155	15	.	.	PUNCT
easat-6654	156	1	the	the	DET
easat-6654	156	2	results	result	NOUN
easat-6654	156	3	provide	provide	VERB
easat-6654	156	4	valuable	valuable	ADJ
easat-6654	156	5	insights	insight	NOUN
easat-6654	156	6	for	for	ADP
easat-6654	156	7	batik	batik	NOUN
easat-6654	156	8	entrepreneurs	entrepreneur	NOUN
easat-6654	156	9	.	.	PUNCT
easat-6654	157	1	emphasizing	emphasize	VERB
easat-6654	157	2	the	the	DET
easat-6654	157	3	need	need	NOUN
easat-6654	157	4	to	to	PART
easat-6654	157	5	integrate	integrate	VERB
easat-6654	157	6	innovation	innovation	NOUN
easat-6654	157	7	-	-	PUNCT
easat-6654	157	8	driven	drive	VERB
easat-6654	157	9	competitive	competitive	ADJ
easat-6654	157	10	strategies	strategy	NOUN
easat-6654	157	11	to	to	PART
easat-6654	157	12	achieve	achieve	VERB
easat-6654	157	13	long	long	ADJ
easat-6654	157	14	-	-	PUNCT
easat-6654	157	15	term	term	NOUN
easat-6654	157	16	business	business	NOUN
easat-6654	157	17	sustainability	sustainability	NOUN
easat-6654	157	18	and	and	CCONJ
easat-6654	157	19	growth	growth	NOUN
easat-6654	157	20	.	.	PUNCT
easat-6654	158	1	2809	2809	NUM
easat-6654	158	2	edelweiss	edelweiss	PROPN
easat-6654	158	3	applied	apply	VERB
easat-6654	158	4	science	science	NOUN
easat-6654	158	5	and	and	CCONJ
easat-6654	158	6	technology	technology	NOUN
easat-6654	158	7	issn	issn	PROPN
easat-6654	158	8	:	:	PUNCT
easat-6654	158	9	2576	2576	NUM
easat-6654	158	10	-	-	SYM
easat-6654	158	11	8484	8484	NUM
easat-6654	158	12	vol	vol	NOUN
easat-6654	158	13	.	.	PROPN
easat-6654	159	1	9	9	NUM
easat-6654	159	2	,	,	PUNCT
easat-6654	159	3	no	no	INTJ
easat-6654	159	4	.	.	NOUN
easat-6654	159	5	4	4	NUM
easat-6654	159	6	:	:	SYM
easat-6654	159	7	2803	2803	NUM
easat-6654	159	8	-	-	SYM
easat-6654	159	9	2812	2812	NUM
easat-6654	159	10	,	,	PUNCT
easat-6654	159	11	2025	2025	NUM
easat-6654	159	12	doi	doi	NOUN
easat-6654	159	13	:	:	PUNCT
easat-6654	159	14	10.55214/25768484.v9i4.6654	10.55214/25768484.v9i4.6654	NUM
easat-6654	159	15	©	©	PROPN
easat-6654	159	16	2025	2025	NUM
easat-6654	159	17	by	by	ADP
easat-6654	159	18	the	the	DET
easat-6654	159	19	authors	author	NOUN
easat-6654	159	20	;	;	PUNCT
easat-6654	159	21	licensee	licensee	PROPN
easat-6654	159	22	learning	learning	NOUN
easat-6654	159	23	gate	gate	NOUN
easat-6654	159	24	4	4	PROPN
easat-6654	159	25	.	.	NOUN
easat-6654	159	26	results	result	NOUN
easat-6654	159	27	and	and	CCONJ
easat-6654	159	28	discussion	discussion	NOUN
easat-6654	159	29	this	this	DET
easat-6654	159	30	study	study	NOUN
easat-6654	159	31	examines	examine	VERB
easat-6654	159	32	the	the	DET
easat-6654	159	33	relationships	relationship	NOUN
easat-6654	159	34	between	between	ADP
easat-6654	159	35	innovation	innovation	NOUN
easat-6654	159	36	capability	capability	NOUN
easat-6654	159	37	.	.	PUNCT
easat-6654	160	1	branding	branding	NOUN
easat-6654	160	2	capability	capability	NOUN
easat-6654	160	3	.	.	PUNCT
easat-6654	161	1	competitive	competitive	ADJ
easat-6654	161	2	advantage	advantage	NOUN
easat-6654	161	3	.	.	PUNCT
easat-6654	162	1	and	and	CCONJ
easat-6654	162	2	business	business	NOUN
easat-6654	162	3	performance	performance	NOUN
easat-6654	162	4	within	within	ADP
easat-6654	162	5	medium	medium	ADJ
easat-6654	162	6	-	-	PUNCT
easat-6654	162	7	sized	sized	ADJ
easat-6654	162	8	batik	batik	NOUN
easat-6654	162	9	enterprises	enterprise	NOUN
easat-6654	162	10	in	in	ADP
easat-6654	162	11	madura	madura	NOUN
easat-6654	162	12	.	.	PUNCT
easat-6654	163	1	the	the	DET
easat-6654	163	2	structural	structural	ADJ
easat-6654	163	3	model	model	NOUN
easat-6654	163	4	analysis	analysis	NOUN
easat-6654	163	5	reveals	reveal	VERB
easat-6654	163	6	significant	significant	ADJ
easat-6654	163	7	interdependencies	interdependency	NOUN
easat-6654	163	8	.	.	PUNCT
easat-6654	164	1	offering	offer	VERB
easat-6654	164	2	valuable	valuable	ADJ
easat-6654	164	3	insights	insight	NOUN
easat-6654	164	4	into	into	ADP
easat-6654	164	5	how	how	SCONJ
easat-6654	164	6	these	these	DET
easat-6654	164	7	strategic	strategic	ADJ
easat-6654	164	8	capabilities	capability	NOUN
easat-6654	164	9	drive	drive	VERB
easat-6654	164	10	business	business	NOUN
easat-6654	164	11	performance	performance	NOUN
easat-6654	164	12	.	.	PUNCT
easat-6654	165	1	the	the	DET
easat-6654	165	2	findings	finding	NOUN
easat-6654	165	3	are	be	AUX
easat-6654	165	4	contextualized	contextualize	VERB
easat-6654	165	5	within	within	ADP
easat-6654	165	6	existing	exist	VERB
easat-6654	165	7	literature	literature	NOUN
easat-6654	165	8	.	.	PUNCT
easat-6654	166	1	and	and	CCONJ
easat-6654	166	2	their	their	PRON
easat-6654	166	3	practical	practical	ADJ
easat-6654	166	4	implications	implication	NOUN
easat-6654	166	5	for	for	ADP
easat-6654	166	6	business	business	NOUN
easat-6654	166	7	strategy	strategy	NOUN
easat-6654	166	8	are	be	AUX
easat-6654	166	9	discussed	discuss	VERB
easat-6654	166	10	.	.	PUNCT
easat-6654	167	1	4.1	4.1	NUM
easat-6654	167	2	.	.	PUNCT
easat-6654	168	1	the	the	DET
easat-6654	168	2	impact	impact	NOUN
easat-6654	168	3	of	of	ADP
easat-6654	168	4	innovation	innovation	NOUN
easat-6654	168	5	capability	capability	NOUN
easat-6654	168	6	on	on	ADP
easat-6654	168	7	branding	branding	NOUN
easat-6654	168	8	capability	capability	NOUN
easat-6654	168	9	and	and	CCONJ
easat-6654	168	10	competitive	competitive	ADJ
easat-6654	168	11	advantage	advantage	NOUN
easat-6654	168	12	the	the	DET
easat-6654	168	13	results	result	NOUN
easat-6654	168	14	indicate	indicate	VERB
easat-6654	168	15	that	that	SCONJ
easat-6654	168	16	innovation	innovation	NOUN
easat-6654	168	17	capability	capability	NOUN
easat-6654	168	18	significantly	significantly	ADV
easat-6654	168	19	enhances	enhance	VERB
easat-6654	168	20	both	both	DET
easat-6654	168	21	branding	branding	NOUN
easat-6654	168	22	capability	capability	NOUN
easat-6654	168	23	(	(	PUNCT
easat-6654	168	24	0.55	0.55	NUM
easat-6654	168	25	.	.	PUNCT
easat-6654	169	1	p	p	X
easat-6654	169	2	<	<	X
easat-6654	169	3	0.001	0.001	NUM
easat-6654	169	4	)	)	PUNCT
easat-6654	169	5	and	and	CCONJ
easat-6654	169	6	competitive	competitive	ADJ
easat-6654	169	7	advantage	advantage	NOUN
easat-6654	169	8	(	(	PUNCT
easat-6654	169	9	0.48	0.48	NUM
easat-6654	169	10	.	.	PUNCT
easat-6654	170	1	p	p	X
easat-6654	170	2	<	<	X
easat-6654	170	3	0.001	0.001	NUM
easat-6654	170	4	)	)	PUNCT
easat-6654	170	5	.	.	PUNCT
easat-6654	171	1	this	this	PRON
easat-6654	171	2	aligns	align	VERB
easat-6654	171	3	with	with	ADP
easat-6654	171	4	meng	meng	PROPN
easat-6654	171	5	,	,	PUNCT
easat-6654	171	6	et	et	PROPN
easat-6654	171	7	al	al	PROPN
easat-6654	171	8	.	.	PUNCT
easat-6654	172	1	[	[	X
easat-6654	172	2	21	21	NUM
easat-6654	172	3	]	]	PUNCT
easat-6654	172	4	who	who	PRON
easat-6654	172	5	highlight	highlight	VERB
easat-6654	172	6	that	that	SCONJ
easat-6654	172	7	firms	firm	NOUN
easat-6654	172	8	prioritizing	prioritize	VERB
easat-6654	172	9	innovation	innovation	NOUN
easat-6654	172	10	achieve	achieve	VERB
easat-6654	172	11	stronger	strong	ADJ
easat-6654	172	12	brand	brand	NOUN
easat-6654	172	13	differentiation	differentiation	NOUN
easat-6654	172	14	and	and	CCONJ
easat-6654	172	15	customer	customer	NOUN
easat-6654	172	16	loyalty	loyalty	NOUN
easat-6654	172	17	.	.	PUNCT
easat-6654	173	1	in	in	ADP
easat-6654	173	2	the	the	DET
easat-6654	173	3	batik	batik	NOUN
easat-6654	173	4	industry	industry	NOUN
easat-6654	173	5	.	.	PUNCT
easat-6654	174	1	where	where	SCONJ
easat-6654	174	2	traditional	traditional	ADJ
easat-6654	174	3	craftsmanship	craftsmanship	NOUN
easat-6654	174	4	meets	meet	VERB
easat-6654	174	5	contemporary	contemporary	ADJ
easat-6654	174	6	consumer	consumer	NOUN
easat-6654	174	7	demands	demand	NOUN
easat-6654	174	8	.	.	PUNCT
easat-6654	175	1	innovation	innovation	NOUN
easat-6654	175	2	plays	play	VERB
easat-6654	175	3	a	a	DET
easat-6654	175	4	crucial	crucial	ADJ
easat-6654	175	5	role	role	NOUN
easat-6654	175	6	in	in	ADP
easat-6654	175	7	ensuring	ensure	VERB
easat-6654	175	8	product	product	NOUN
easat-6654	175	9	uniqueness	uniqueness	NOUN
easat-6654	175	10	and	and	CCONJ
easat-6654	175	11	market	market	NOUN
easat-6654	175	12	adaptability	adaptability	NOUN
easat-6654	175	13	.	.	PUNCT
easat-6654	176	1	these	these	DET
easat-6654	176	2	findings	finding	NOUN
easat-6654	176	3	also	also	ADV
easat-6654	176	4	support	support	VERB
easat-6654	176	5	[	[	X
easat-6654	176	6	5	5	NUM
easat-6654	176	7	]	]	PUNCT
easat-6654	176	8	.	.	PUNCT
easat-6654	177	1	who	who	PRON
easat-6654	177	2	emphasize	emphasize	VERB
easat-6654	177	3	that	that	SCONJ
easat-6654	177	4	innovative	innovative	ADJ
easat-6654	177	5	firms	firm	NOUN
easat-6654	177	6	gain	gain	VERB
easat-6654	177	7	competitive	competitive	ADJ
easat-6654	177	8	advantages	advantage	NOUN
easat-6654	177	9	through	through	ADP
easat-6654	177	10	differentiated	differentiated	ADJ
easat-6654	177	11	products	product	NOUN
easat-6654	177	12	and	and	CCONJ
easat-6654	177	13	improved	improved	ADJ
easat-6654	177	14	processes	process	NOUN
easat-6654	177	15	.	.	PUNCT
easat-6654	178	1	for	for	ADP
easat-6654	178	2	batik	batik	NOUN
easat-6654	178	3	enterprises	enterprise	NOUN
easat-6654	178	4	in	in	ADP
easat-6654	178	5	madura	madura	PROPN
easat-6654	178	6	.	.	PUNCT
easat-6654	179	1	innovation	innovation	NOUN
easat-6654	179	2	is	be	AUX
easat-6654	179	3	essential	essential	ADJ
easat-6654	179	4	for	for	ADP
easat-6654	179	5	sustaining	sustain	VERB
easat-6654	179	6	competitiveness	competitiveness	NOUN
easat-6654	179	7	.	.	PUNCT
easat-6654	180	1	many	many	ADJ
easat-6654	180	2	businesses	business	NOUN
easat-6654	180	3	face	face	VERB
easat-6654	180	4	pressure	pressure	NOUN
easat-6654	180	5	to	to	PART
easat-6654	180	6	modernize	modernize	VERB
easat-6654	180	7	their	their	PRON
easat-6654	180	8	designs	design	NOUN
easat-6654	180	9	.	.	PUNCT
easat-6654	181	1	adopt	adopt	VERB
easat-6654	181	2	sustainable	sustainable	ADJ
easat-6654	181	3	practices	practice	NOUN
easat-6654	181	4	.	.	PUNCT
easat-6654	182	1	and	and	CCONJ
easat-6654	182	2	attract	attract	VERB
easat-6654	182	3	younger	young	ADJ
easat-6654	182	4	consumers	consumer	NOUN
easat-6654	182	5	[	[	X
easat-6654	182	6	14	14	NUM
easat-6654	182	7	]	]	PUNCT
easat-6654	182	8	.	.	PUNCT
easat-6654	183	1	strategies	strategy	NOUN
easat-6654	183	2	such	such	ADJ
easat-6654	183	3	as	as	ADP
easat-6654	183	4	updating	update	VERB
easat-6654	183	5	batik	batik	NOUN
easat-6654	183	6	patterns	pattern	NOUN
easat-6654	183	7	.	.	PUNCT
easat-6654	184	1	leveraging	leverage	VERB
easat-6654	184	2	digital	digital	ADJ
easat-6654	184	3	marketing	marketing	NOUN
easat-6654	184	4	.	.	PUNCT
easat-6654	185	1	and	and	CCONJ
easat-6654	185	2	incorporating	incorporate	VERB
easat-6654	185	3	eco	eco	NOUN
easat-6654	185	4	-	-	PUNCT
easat-6654	185	5	friendly	friendly	ADJ
easat-6654	185	6	materials	material	NOUN
easat-6654	185	7	enable	enable	VERB
easat-6654	185	8	firms	firm	NOUN
easat-6654	185	9	to	to	PART
easat-6654	185	10	strengthen	strengthen	VERB
easat-6654	185	11	their	their	PRON
easat-6654	185	12	brand	brand	NOUN
easat-6654	185	13	identity	identity	NOUN
easat-6654	185	14	and	and	CCONJ
easat-6654	185	15	market	market	NOUN
easat-6654	185	16	positioning	positioning	NOUN
easat-6654	186	1	[	[	X
easat-6654	186	2	22	22	NUM
easat-6654	186	3	]	]	PUNCT
easat-6654	186	4	.	.	PUNCT
easat-6654	187	1	however	however	ADV
easat-6654	187	2	.	.	PUNCT
easat-6654	188	1	the	the	DET
easat-6654	188	2	study	study	NOUN
easat-6654	188	3	finds	find	VERB
easat-6654	188	4	that	that	SCONJ
easat-6654	188	5	branding	branding	NOUN
easat-6654	188	6	capability	capability	NOUN
easat-6654	188	7	alone	alone	ADV
easat-6654	188	8	does	do	AUX
easat-6654	188	9	not	not	PART
easat-6654	188	10	directly	directly	ADV
easat-6654	188	11	impact	impact	VERB
easat-6654	188	12	business	business	NOUN
easat-6654	188	13	performance	performance	NOUN
easat-6654	188	14	.	.	PUNCT
easat-6654	189	1	instead	instead	ADV
easat-6654	189	2	operating	operate	VERB
easat-6654	189	3	through	through	ADP
easat-6654	189	4	competitive	competitive	ADJ
easat-6654	189	5	advantage	advantage	NOUN
easat-6654	189	6	.	.	PUNCT
easat-6654	190	1	this	this	PRON
easat-6654	190	2	contrasts	contrast	VERB
easat-6654	190	3	with	with	ADP
easat-6654	190	4	industries	industry	NOUN
easat-6654	190	5	such	such	ADJ
easat-6654	190	6	as	as	ADP
easat-6654	190	7	retail	retail	ADJ
easat-6654	190	8	and	and	CCONJ
easat-6654	190	9	fmcg	fmcg	NOUN
easat-6654	190	10	.	.	PUNCT
easat-6654	191	1	where	where	SCONJ
easat-6654	191	2	branding	branding	NOUN
easat-6654	191	3	directly	directly	ADV
easat-6654	191	4	influences	influence	VERB
easat-6654	191	5	profitability	profitability	NOUN
easat-6654	191	6	[	[	X
easat-6654	191	7	14	14	NUM
easat-6654	191	8	]	]	PUNCT
easat-6654	191	9	.	.	PUNCT
easat-6654	192	1	future	future	ADJ
easat-6654	192	2	research	research	NOUN
easat-6654	192	3	should	should	AUX
easat-6654	192	4	explore	explore	VERB
easat-6654	192	5	the	the	DET
easat-6654	192	6	role	role	NOUN
easat-6654	192	7	of	of	ADP
easat-6654	192	8	digital	digital	ADJ
easat-6654	192	9	branding	branding	NOUN
easat-6654	192	10	and	and	CCONJ
easat-6654	192	11	online	online	ADJ
easat-6654	192	12	presence	presence	NOUN
easat-6654	192	13	in	in	ADP
easat-6654	192	14	strengthening	strengthen	VERB
easat-6654	192	15	the	the	DET
easat-6654	192	16	brandingperformance	brandingperformance	NOUN
easat-6654	192	17	relationship	relationship	NOUN
easat-6654	192	18	.	.	PUNCT
easat-6654	193	1	4.2	4.2	NUM
easat-6654	193	2	.	.	PUNCT
easat-6654	194	1	the	the	DET
easat-6654	194	2	impact	impact	NOUN
easat-6654	194	3	of	of	ADP
easat-6654	194	4	branding	branding	NOUN
easat-6654	194	5	capability	capability	NOUN
easat-6654	194	6	on	on	ADP
easat-6654	194	7	competitive	competitive	ADJ
easat-6654	194	8	advantage	advantage	NOUN
easat-6654	194	9	and	and	CCONJ
easat-6654	194	10	business	business	NOUN
easat-6654	194	11	performance	performance	NOUN
easat-6654	194	12	branding	branding	NOUN
easat-6654	194	13	capability	capability	NOUN
easat-6654	194	14	significantly	significantly	ADV
easat-6654	194	15	enhances	enhance	VERB
easat-6654	194	16	competitive	competitive	ADJ
easat-6654	194	17	advantage	advantage	NOUN
easat-6654	194	18	(	(	PUNCT
easat-6654	194	19	0.40	0.40	NUM
easat-6654	194	20	.	.	PUNCT
easat-6654	195	1	p	p	X
easat-6654	195	2	<	<	X
easat-6654	195	3	0.001	0.001	NUM
easat-6654	195	4	)	)	PUNCT
easat-6654	195	5	.	.	PUNCT
easat-6654	196	1	affirming	affirm	VERB
easat-6654	196	2	that	that	SCONJ
easat-6654	196	3	effective	effective	ADJ
easat-6654	196	4	branding	branding	NOUN
easat-6654	196	5	helps	help	VERB
easat-6654	196	6	firms	firm	NOUN
easat-6654	196	7	differentiate	differentiate	VERB
easat-6654	196	8	themselves	themselves	PRON
easat-6654	196	9	in	in	ADP
easat-6654	196	10	competitive	competitive	ADJ
easat-6654	196	11	markets	market	NOUN
easat-6654	196	12	.	.	PUNCT
easat-6654	197	1	this	this	DET
easat-6654	197	2	finding	finding	NOUN
easat-6654	197	3	is	be	AUX
easat-6654	197	4	consistent	consistent	ADJ
easat-6654	197	5	with	with	ADP
easat-6654	197	6	ratten	ratten	PROPN
easat-6654	197	7	[	[	X
easat-6654	197	8	4	4	NUM
easat-6654	197	9	]	]	PUNCT
easat-6654	197	10	who	who	PRON
easat-6654	197	11	highlights	highlight	VERB
easat-6654	197	12	that	that	SCONJ
easat-6654	197	13	branding	branding	NOUN
easat-6654	197	14	fosters	foster	VERB
easat-6654	197	15	customer	customer	NOUN
easat-6654	197	16	loyalty	loyalty	NOUN
easat-6654	197	17	and	and	CCONJ
easat-6654	197	18	strengthens	strengthen	VERB
easat-6654	197	19	market	market	NOUN
easat-6654	197	20	positioning	positioning	NOUN
easat-6654	197	21	.	.	PUNCT
easat-6654	198	1	in	in	ADP
easat-6654	198	2	the	the	DET
easat-6654	198	3	batik	batik	NOUN
easat-6654	198	4	industry	industry	NOUN
easat-6654	198	5	.	.	PUNCT
easat-6654	199	1	firms	firm	NOUN
easat-6654	199	2	emphasizing	emphasize	VERB
easat-6654	199	3	cultural	cultural	ADJ
easat-6654	199	4	heritage	heritage	NOUN
easat-6654	199	5	and	and	CCONJ
easat-6654	199	6	craftsmanship	craftsmanship	NOUN
easat-6654	199	7	in	in	ADP
easat-6654	199	8	their	their	PRON
easat-6654	199	9	branding	branding	NOUN
easat-6654	199	10	can	can	AUX
easat-6654	199	11	attract	attract	VERB
easat-6654	199	12	niche	niche	NOUN
easat-6654	199	13	markets	market	NOUN
easat-6654	199	14	and	and	CCONJ
easat-6654	199	15	command	command	VERB
easat-6654	199	16	premium	premium	NOUN
easat-6654	199	17	pricing	pricing	NOUN
easat-6654	199	18	[	[	X
easat-6654	199	19	23	23	NUM
easat-6654	199	20	]	]	PUNCT
easat-6654	199	21	.	.	PUNCT
easat-6654	200	1	however	however	ADV
easat-6654	200	2	.	.	PUNCT
easat-6654	201	1	branding	branding	NOUN
easat-6654	201	2	capability	capability	NOUN
easat-6654	201	3	does	do	AUX
easat-6654	201	4	not	not	PART
easat-6654	201	5	have	have	VERB
easat-6654	201	6	a	a	DET
easat-6654	201	7	direct	direct	ADJ
easat-6654	201	8	impact	impact	NOUN
easat-6654	201	9	on	on	ADP
easat-6654	201	10	business	business	NOUN
easat-6654	201	11	performance	performance	NOUN
easat-6654	201	12	(	(	PUNCT
easat-6654	201	13	0.18	0.18	NUM
easat-6654	201	14	.	.	PUNCT
easat-6654	202	1	p	p	X
easat-6654	202	2	=	=	NOUN
easat-6654	202	3	0.056	0.056	NUM
easat-6654	202	4	)	)	PUNCT
easat-6654	202	5	.	.	PUNCT
easat-6654	203	1	contradicting	contradict	VERB
easat-6654	203	2	studies	study	NOUN
easat-6654	203	3	that	that	PRON
easat-6654	203	4	suggest	suggest	VERB
easat-6654	203	5	branding	brand	VERB
easat-6654	203	6	directly	directly	ADV
easat-6654	203	7	drives	drive	VERB
easat-6654	203	8	financial	financial	ADJ
easat-6654	203	9	success	success	NOUN
easat-6654	203	10	(	(	PUNCT
easat-6654	203	11	kim	kim	PROPN
easat-6654	203	12	&	&	CCONJ
easat-6654	203	13	lee	lee	PROPN
easat-6654	203	14	.	.	PROPN
easat-6654	203	15	2020	2020	NUM
easat-6654	203	16	)	)	PUNCT
easat-6654	203	17	.	.	PUNCT
easat-6654	204	1	instead	instead	ADV
easat-6654	204	2	.	.	PUNCT
easat-6654	205	1	branding	branding	NOUN
easat-6654	205	2	exerts	exert	VERB
easat-6654	205	3	an	an	DET
easat-6654	205	4	indirect	indirect	ADJ
easat-6654	205	5	influence	influence	NOUN
easat-6654	205	6	by	by	ADP
easat-6654	205	7	enhancing	enhance	VERB
easat-6654	205	8	competitive	competitive	ADJ
easat-6654	205	9	advantage	advantage	NOUN
easat-6654	205	10	.	.	PUNCT
easat-6654	206	1	which	which	PRON
easat-6654	206	2	.	.	PUNCT
easat-6654	207	1	in	in	ADP
easat-6654	207	2	turn	turn	NOUN
easat-6654	207	3	.	.	PUNCT
easat-6654	208	1	strengthens	strengthen	VERB
easat-6654	208	2	business	business	NOUN
easat-6654	208	3	outcomes	outcome	NOUN
easat-6654	208	4	.	.	PUNCT
easat-6654	209	1	external	external	ADJ
easat-6654	209	2	factors	factor	NOUN
easat-6654	209	3	such	such	ADJ
easat-6654	209	4	as	as	ADP
easat-6654	209	5	market	market	NOUN
easat-6654	209	6	competition	competition	NOUN
easat-6654	209	7	and	and	CCONJ
easat-6654	209	8	economic	economic	ADJ
easat-6654	209	9	conditions	condition	NOUN
easat-6654	209	10	may	may	AUX
easat-6654	209	11	also	also	ADV
easat-6654	209	12	mediate	mediate	VERB
easat-6654	209	13	branding	branding	NOUN
easat-6654	209	14	’s	’s	PART
easat-6654	209	15	effectiveness	effectiveness	NOUN
easat-6654	209	16	[	[	X
easat-6654	209	17	7	7	NUM
easat-6654	209	18	]	]	PUNCT
easat-6654	209	19	.	.	PUNCT
easat-6654	210	1	the	the	DET
easat-6654	210	2	study	study	NOUN
easat-6654	210	3	reinforces	reinforce	VERB
easat-6654	210	4	that	that	SCONJ
easat-6654	210	5	branding	branding	NOUN
easat-6654	210	6	alone	alone	ADV
easat-6654	210	7	is	be	AUX
easat-6654	210	8	insufficient	insufficient	ADJ
easat-6654	210	9	for	for	ADP
easat-6654	210	10	financial	financial	ADJ
easat-6654	210	11	success	success	NOUN
easat-6654	210	12	and	and	CCONJ
easat-6654	210	13	must	must	AUX
easat-6654	210	14	be	be	AUX
easat-6654	210	15	integrated	integrate	VERB
easat-6654	210	16	with	with	ADP
easat-6654	210	17	product	product	NOUN
easat-6654	210	18	innovation	innovation	NOUN
easat-6654	210	19	.	.	PUNCT
easat-6654	211	1	strategic	strategic	ADJ
easat-6654	211	2	pricing	pricing	NOUN
easat-6654	211	3	.	.	PUNCT
easat-6654	212	1	and	and	CCONJ
easat-6654	212	2	customer	customer	NOUN
easat-6654	212	3	engagement	engagement	NOUN
easat-6654	212	4	.	.	PUNCT
easat-6654	213	1	without	without	ADP
easat-6654	213	2	differentiation	differentiation	NOUN
easat-6654	213	3	strategies	strategy	NOUN
easat-6654	213	4	.	.	PUNCT
easat-6654	214	1	batik	batik	NOUN
easat-6654	214	2	enterprises	enterprise	NOUN
easat-6654	214	3	may	may	AUX
easat-6654	214	4	struggle	struggle	VERB
easat-6654	214	5	to	to	PART
easat-6654	214	6	achieve	achieve	VERB
easat-6654	214	7	financial	financial	ADJ
easat-6654	214	8	gains	gain	NOUN
easat-6654	214	9	from	from	ADP
easat-6654	214	10	branding	brand	VERB
easat-6654	214	11	investments	investment	NOUN
easat-6654	214	12	.	.	PUNCT
easat-6654	215	1	4.3	4.3	NUM
easat-6654	215	2	.	.	PUNCT
easat-6654	216	1	the	the	DET
easat-6654	216	2	effect	effect	NOUN
easat-6654	216	3	of	of	ADP
easat-6654	216	4	competitive	competitive	ADJ
easat-6654	216	5	advantage	advantage	NOUN
easat-6654	216	6	on	on	ADP
easat-6654	216	7	business	business	NOUN
easat-6654	216	8	performance	performance	NOUN
easat-6654	216	9	the	the	DET
easat-6654	216	10	most	most	ADV
easat-6654	216	11	significant	significant	ADJ
easat-6654	216	12	finding	finding	NOUN
easat-6654	216	13	of	of	ADP
easat-6654	216	14	this	this	DET
easat-6654	216	15	study	study	NOUN
easat-6654	216	16	is	be	AUX
easat-6654	216	17	that	that	SCONJ
easat-6654	216	18	competitive	competitive	ADJ
easat-6654	216	19	advantage	advantage	NOUN
easat-6654	216	20	has	have	VERB
easat-6654	216	21	a	a	DET
easat-6654	216	22	strong	strong	ADJ
easat-6654	216	23	positive	positive	ADJ
easat-6654	216	24	effect	effect	NOUN
easat-6654	216	25	on	on	ADP
easat-6654	216	26	business	business	NOUN
easat-6654	216	27	performance	performance	NOUN
easat-6654	216	28	(	(	PUNCT
easat-6654	216	29	0.72	0.72	NUM
easat-6654	216	30	.	.	PUNCT
easat-6654	217	1	p	p	X
easat-6654	217	2	<	<	X
easat-6654	217	3	0.001	0.001	NUM
easat-6654	217	4	)	)	PUNCT
easat-6654	217	5	.	.	PUNCT
easat-6654	218	1	this	this	PRON
easat-6654	218	2	confirms	confirm	VERB
easat-6654	218	3	that	that	SCONJ
easat-6654	218	4	firms	firm	NOUN
easat-6654	218	5	with	with	ADP
easat-6654	218	6	distinct	distinct	ADJ
easat-6654	218	7	competitive	competitive	ADJ
easat-6654	218	8	advantages	advantage	NOUN
easat-6654	218	9	.	.	PUNCT
easat-6654	219	1	such	such	ADJ
easat-6654	219	2	as	as	ADP
easat-6654	219	3	product	product	NOUN
easat-6654	219	4	uniqueness	uniqueness	NOUN
easat-6654	219	5	.	.	PUNCT
easat-6654	220	1	quality	quality	NOUN
easat-6654	220	2	.	.	PUNCT
easat-6654	221	1	or	or	CCONJ
easat-6654	221	2	cost	cost	NOUN
easat-6654	221	3	efficiency	efficiency	NOUN
easat-6654	221	4	.	.	PUNCT
easat-6654	222	1	experience	experience	NOUN
easat-6654	222	2	higher	high	ADJ
easat-6654	222	3	profitability	profitability	NOUN
easat-6654	222	4	.	.	PUNCT
easat-6654	223	1	customer	customer	NOUN
easat-6654	223	2	retention	retention	NOUN
easat-6654	223	3	.	.	PUNCT
easat-6654	224	1	and	and	CCONJ
easat-6654	224	2	market	market	NOUN
easat-6654	224	3	share	share	NOUN
easat-6654	224	4	.	.	PUNCT
easat-6654	225	1	these	these	DET
easat-6654	225	2	findings	finding	NOUN
easat-6654	225	3	align	align	VERB
easat-6654	225	4	with	with	ADP
easat-6654	225	5	barney	barney	NOUN
easat-6654	225	6	[	[	X
easat-6654	225	7	24	24	NUM
easat-6654	225	8	]	]	PUNCT
easat-6654	225	9	resource	resource	NOUN
easat-6654	225	10	-	-	PUNCT
easat-6654	225	11	based	base	VERB
easat-6654	225	12	theory	theory	NOUN
easat-6654	225	13	.	.	PUNCT
easat-6654	226	1	which	which	PRON
easat-6654	226	2	states	state	VERB
easat-6654	226	3	that	that	SCONJ
easat-6654	226	4	firms	firm	NOUN
easat-6654	226	5	achieve	achieve	VERB
easat-6654	226	6	sustainable	sustainable	ADJ
easat-6654	226	7	competitive	competitive	ADJ
easat-6654	226	8	advantage	advantage	NOUN
easat-6654	226	9	by	by	ADP
easat-6654	226	10	leveraging	leverage	VERB
easat-6654	226	11	unique	unique	ADJ
easat-6654	226	12	.	.	PUNCT
easat-6654	227	1	valuable	valuable	ADJ
easat-6654	227	2	.	.	PUNCT
easat-6654	228	1	and	and	CCONJ
easat-6654	228	2	inimitable	inimitable	ADJ
easat-6654	228	3	resources	resource	NOUN
easat-6654	228	4	.	.	PUNCT
easat-6654	229	1	for	for	ADP
easat-6654	229	2	batik	batik	NOUN
easat-6654	229	3	enterprises	enterprise	NOUN
easat-6654	229	4	.	.	PUNCT
easat-6654	230	1	competitive	competitive	ADJ
easat-6654	230	2	advantage	advantage	NOUN
easat-6654	230	3	stems	stem	VERB
easat-6654	230	4	from	from	ADP
easat-6654	230	5	blending	blend	VERB
easat-6654	230	6	traditional	traditional	ADJ
easat-6654	230	7	craftsmanship	craftsmanship	NOUN
easat-6654	230	8	with	with	ADP
easat-6654	230	9	modern	modern	ADJ
easat-6654	230	10	innovations	innovation	NOUN
easat-6654	230	11	.	.	PUNCT
easat-6654	231	1	firms	firm	NOUN
easat-6654	231	2	that	that	PRON
easat-6654	231	3	successfully	successfully	ADV
easat-6654	231	4	differentiate	differentiate	VERB
easat-6654	231	5	their	their	PRON
easat-6654	231	6	products	product	NOUN
easat-6654	231	7	by	by	ADP
easat-6654	231	8	offering	offer	VERB
easat-6654	231	9	high	high	ADJ
easat-6654	231	10	-	-	PUNCT
easat-6654	231	11	quality	quality	NOUN
easat-6654	231	12	.	.	PUNCT
easat-6654	232	1	culturally	culturally	ADV
easat-6654	232	2	significant	significant	ADJ
easat-6654	232	3	.	.	PUNCT
easat-6654	233	1	yet	yet	CCONJ
easat-6654	233	2	contemporary	contemporary	ADJ
easat-6654	233	3	designs	design	NOUN
easat-6654	233	4	tend	tend	VERB
easat-6654	233	5	to	to	PART
easat-6654	233	6	outperform	outperform	VERB
easat-6654	233	7	competitors	competitor	NOUN
easat-6654	233	8	[	[	X
easat-6654	233	9	9	9	NUM
easat-6654	233	10	]	]	PUNCT
easat-6654	233	11	.	.	PUNCT
easat-6654	234	1	additionally	additionally	ADV
easat-6654	234	2	.	.	PUNCT
easat-6654	235	1	2810	2810	NUM
easat-6654	235	2	edelweiss	edelweiss	PROPN
easat-6654	235	3	applied	apply	VERB
easat-6654	235	4	science	science	NOUN
easat-6654	235	5	and	and	CCONJ
easat-6654	235	6	technology	technology	NOUN
easat-6654	235	7	issn	issn	PROPN
easat-6654	235	8	:	:	PUNCT
easat-6654	235	9	2576	2576	NUM
easat-6654	235	10	-	-	SYM
easat-6654	235	11	8484	8484	NUM
easat-6654	235	12	vol	vol	NOUN
easat-6654	235	13	.	.	PROPN
easat-6654	236	1	9	9	NUM
easat-6654	236	2	,	,	PUNCT
easat-6654	236	3	no	no	INTJ
easat-6654	236	4	.	.	NOUN
easat-6654	236	5	4	4	NUM
easat-6654	236	6	:	:	SYM
easat-6654	236	7	2803	2803	NUM
easat-6654	236	8	-	-	SYM
easat-6654	236	9	2812	2812	NUM
easat-6654	236	10	,	,	PUNCT
easat-6654	236	11	2025	2025	NUM
easat-6654	236	12	doi	doi	NOUN
easat-6654	236	13	:	:	PUNCT
easat-6654	236	14	10.55214/25768484.v9i4.6654	10.55214/25768484.v9i4.6654	NUM
easat-6654	236	15	©	©	PROPN
easat-6654	236	16	2025	2025	NUM
easat-6654	236	17	by	by	ADP
easat-6654	236	18	the	the	DET
easat-6654	236	19	authors	author	NOUN
easat-6654	236	20	;	;	PUNCT
easat-6654	236	21	licensee	licensee	PROPN
easat-6654	236	22	learning	learn	VERB
easat-6654	236	23	gate	gate	NOUN
easat-6654	236	24	businesses	business	NOUN
easat-6654	236	25	that	that	PRON
easat-6654	236	26	focus	focus	VERB
easat-6654	236	27	on	on	ADP
easat-6654	236	28	operational	operational	ADJ
easat-6654	236	29	efficiency	efficiency	NOUN
easat-6654	236	30	and	and	CCONJ
easat-6654	236	31	supply	supply	NOUN
easat-6654	236	32	chain	chain	NOUN
easat-6654	236	33	collaboration	collaboration	NOUN
easat-6654	236	34	significantly	significantly	ADV
easat-6654	236	35	enhance	enhance	VERB
easat-6654	236	36	their	their	PRON
easat-6654	236	37	business	business	NOUN
easat-6654	236	38	performance	performance	NOUN
easat-6654	236	39	[	[	X
easat-6654	236	40	15	15	NUM
easat-6654	236	41	]	]	PUNCT
easat-6654	236	42	.	.	PUNCT
easat-6654	237	1	while	while	SCONJ
easat-6654	237	2	these	these	DET
easat-6654	237	3	findings	finding	NOUN
easat-6654	237	4	align	align	VERB
easat-6654	237	5	with	with	ADP
easat-6654	237	6	strategic	strategic	ADJ
easat-6654	237	7	management	management	NOUN
easat-6654	237	8	theories	theory	NOUN
easat-6654	237	9	.	.	PUNCT
easat-6654	238	1	they	they	PRON
easat-6654	238	2	diverge	diverge	VERB
easat-6654	238	3	from	from	ADP
easat-6654	238	4	wang	wang	PROPN
easat-6654	238	5	and	and	CCONJ
easat-6654	238	6	chen	chen	PROPN
easat-6654	239	1	[	[	X
easat-6654	239	2	23	23	NUM
easat-6654	239	3	]	]	PUNCT
easat-6654	239	4	who	who	PRON
easat-6654	239	5	argue	argue	VERB
easat-6654	239	6	that	that	SCONJ
easat-6654	239	7	external	external	ADJ
easat-6654	239	8	market	market	NOUN
easat-6654	239	9	volatility	volatility	NOUN
easat-6654	239	10	influences	influence	VERB
easat-6654	239	11	the	the	DET
easat-6654	239	12	relationship	relationship	NOUN
easat-6654	239	13	between	between	ADP
easat-6654	239	14	competitive	competitive	ADJ
easat-6654	239	15	advantage	advantage	NOUN
easat-6654	239	16	and	and	CCONJ
easat-6654	239	17	business	business	NOUN
easat-6654	239	18	performance	performance	NOUN
easat-6654	239	19	.	.	PUNCT
easat-6654	240	1	however	however	ADV
easat-6654	240	2	.	.	PUNCT
easat-6654	241	1	given	give	VERB
easat-6654	241	2	the	the	DET
easat-6654	241	3	relatively	relatively	ADV
easat-6654	241	4	stable	stable	ADJ
easat-6654	241	5	nature	nature	NOUN
easat-6654	241	6	of	of	ADP
easat-6654	241	7	the	the	DET
easat-6654	241	8	batik	batik	NOUN
easat-6654	241	9	industry	industry	NOUN
easat-6654	241	10	.	.	PUNCT
easat-6654	242	1	this	this	DET
easat-6654	242	2	study	study	NOUN
easat-6654	242	3	finds	find	VERB
easat-6654	242	4	that	that	SCONJ
easat-6654	242	5	competitive	competitive	ADJ
easat-6654	242	6	advantage	advantage	NOUN
easat-6654	242	7	directly	directly	ADV
easat-6654	242	8	drives	drive	VERB
easat-6654	242	9	business	business	NOUN
easat-6654	242	10	performance	performance	NOUN
easat-6654	242	11	.	.	PUNCT
easat-6654	243	1	unlike	unlike	ADP
easat-6654	243	2	in	in	ADP
easat-6654	243	3	rapidly	rapidly	ADV
easat-6654	243	4	evolving	evolve	VERB
easat-6654	243	5	industries	industry	NOUN
easat-6654	243	6	where	where	SCONJ
easat-6654	243	7	technological	technological	ADJ
easat-6654	243	8	advancements	advancement	NOUN
easat-6654	243	9	and	and	CCONJ
easat-6654	243	10	shifting	shift	VERB
easat-6654	243	11	consumer	consumer	NOUN
easat-6654	243	12	preferences	preference	NOUN
easat-6654	243	13	have	have	VERB
easat-6654	243	14	a	a	DET
easat-6654	243	15	greater	great	ADJ
easat-6654	243	16	impact	impact	NOUN
easat-6654	243	17	.	.	PUNCT
easat-6654	244	1	the	the	DET
easat-6654	244	2	strong	strong	ADJ
easat-6654	244	3	link	link	NOUN
easat-6654	244	4	between	between	ADP
easat-6654	244	5	competitive	competitive	ADJ
easat-6654	244	6	advantage	advantage	NOUN
easat-6654	244	7	and	and	CCONJ
easat-6654	244	8	business	business	NOUN
easat-6654	244	9	performance	performance	NOUN
easat-6654	244	10	underscores	underscore	VERB
easat-6654	244	11	the	the	DET
easat-6654	244	12	need	need	NOUN
easat-6654	244	13	for	for	SCONJ
easat-6654	244	14	batik	batik	NOUN
easat-6654	244	15	enterprises	enterprise	NOUN
easat-6654	244	16	to	to	PART
easat-6654	244	17	continuously	continuously	ADV
easat-6654	244	18	strengthen	strengthen	VERB
easat-6654	244	19	their	their	PRON
easat-6654	244	20	market	market	NOUN
easat-6654	244	21	positioning	positioning	NOUN
easat-6654	244	22	.	.	PUNCT
easat-6654	245	1	firms	firm	NOUN
easat-6654	245	2	should	should	AUX
easat-6654	245	3	invest	invest	VERB
easat-6654	245	4	in	in	ADP
easat-6654	245	5	product	product	NOUN
easat-6654	245	6	quality	quality	NOUN
easat-6654	245	7	.	.	PUNCT
easat-6654	246	1	branding	brand	VERB
easat-6654	246	2	differentiation	differentiation	NOUN
easat-6654	246	3	.	.	PUNCT
easat-6654	247	1	and	and	CCONJ
easat-6654	247	2	operational	operational	ADJ
easat-6654	247	3	improvements	improvement	NOUN
easat-6654	247	4	to	to	PART
easat-6654	247	5	achieve	achieve	VERB
easat-6654	247	6	long	long	ADJ
easat-6654	247	7	-	-	PUNCT
easat-6654	247	8	term	term	NOUN
easat-6654	247	9	success	success	NOUN
easat-6654	247	10	.	.	PUNCT
easat-6654	248	1	while	while	SCONJ
easat-6654	248	2	branding	branding	NOUN
easat-6654	248	3	and	and	CCONJ
easat-6654	248	4	innovation	innovation	NOUN
easat-6654	248	5	play	play	VERB
easat-6654	248	6	critical	critical	ADJ
easat-6654	248	7	roles	role	NOUN
easat-6654	248	8	.	.	PUNCT
easat-6654	249	1	competitive	competitive	ADJ
easat-6654	249	2	advantage	advantage	NOUN
easat-6654	249	3	remains	remain	VERB
easat-6654	249	4	the	the	DET
easat-6654	249	5	primary	primary	ADJ
easat-6654	249	6	driver	driver	NOUN
easat-6654	249	7	of	of	ADP
easat-6654	249	8	business	business	NOUN
easat-6654	249	9	growth	growth	NOUN
easat-6654	249	10	and	and	CCONJ
easat-6654	249	11	profitability	profitability	NOUN
easat-6654	249	12	.	.	PUNCT
easat-6654	250	1	these	these	DET
easat-6654	250	2	findings	finding	NOUN
easat-6654	250	3	reaffirm	reaffirm	VERB
easat-6654	250	4	the	the	DET
easat-6654	250	5	necessity	necessity	NOUN
easat-6654	250	6	of	of	ADP
easat-6654	250	7	competitive	competitive	ADJ
easat-6654	250	8	differentiation	differentiation	NOUN
easat-6654	250	9	through	through	ADP
easat-6654	250	10	innovation	innovation	NOUN
easat-6654	250	11	.	.	PUNCT
easat-6654	251	1	customer	customer	NOUN
easat-6654	251	2	engagement	engagement	NOUN
easat-6654	251	3	.	.	PUNCT
easat-6654	252	1	and	and	CCONJ
easat-6654	252	2	strategic	strategic	ADJ
easat-6654	252	3	market	market	NOUN
easat-6654	252	4	expansion	expansion	NOUN
easat-6654	252	5	to	to	PART
easat-6654	252	6	ensure	ensure	VERB
easat-6654	252	7	sustained	sustained	ADJ
easat-6654	252	8	business	business	NOUN
easat-6654	252	9	success	success	NOUN
easat-6654	252	10	in	in	ADP
easat-6654	252	11	the	the	DET
easat-6654	252	12	batik	batik	NOUN
easat-6654	252	13	industry	industry	NOUN
easat-6654	252	14	.	.	PUNCT
easat-6654	253	1	5	5	X
easat-6654	253	2	.	.	X
easat-6654	253	3	conclusion	conclusion	NOUN
easat-6654	253	4	this	this	DET
easat-6654	253	5	study	study	NOUN
easat-6654	253	6	.	.	PUNCT
easat-6654	254	1	titled	title	VERB
easat-6654	254	2	revitalizing	revitalize	VERB
easat-6654	254	3	traditional	traditional	ADJ
easat-6654	254	4	crafts	craft	NOUN
easat-6654	254	5	:	:	PUNCT
easat-6654	254	6	how	how	SCONJ
easat-6654	254	7	innovation	innovation	NOUN
easat-6654	254	8	and	and	CCONJ
easat-6654	254	9	branding	branding	NOUN
easat-6654	254	10	capability	capability	NOUN
easat-6654	254	11	drive	drive	NOUN
easat-6654	254	12	business	business	NOUN
easat-6654	254	13	success	success	NOUN
easat-6654	254	14	in	in	ADP
easat-6654	254	15	batik	batik	NOUN
easat-6654	254	16	smes	sme	NOUN
easat-6654	254	17	.	.	PUNCT
easat-6654	255	1	investigates	investigate	VERB
easat-6654	255	2	the	the	DET
easat-6654	255	3	role	role	NOUN
easat-6654	255	4	of	of	ADP
easat-6654	255	5	innovation	innovation	NOUN
easat-6654	255	6	capability	capability	NOUN
easat-6654	255	7	.	.	PUNCT
easat-6654	256	1	branding	branding	NOUN
easat-6654	256	2	capability	capability	NOUN
easat-6654	256	3	.	.	PUNCT
easat-6654	257	1	and	and	CCONJ
easat-6654	257	2	competitive	competitive	ADJ
easat-6654	257	3	advantage	advantage	NOUN
easat-6654	257	4	in	in	ADP
easat-6654	257	5	shaping	shape	VERB
easat-6654	257	6	business	business	NOUN
easat-6654	257	7	performance	performance	NOUN
easat-6654	257	8	among	among	ADP
easat-6654	257	9	medium	medium	ADJ
easat-6654	257	10	-	-	PUNCT
easat-6654	257	11	sized	sized	ADJ
easat-6654	257	12	batik	batik	NOUN
easat-6654	257	13	enterprises	enterprise	NOUN
easat-6654	257	14	in	in	ADP
easat-6654	257	15	madura	madura	PROPN
easat-6654	257	16	.	.	PUNCT
easat-6654	257	17	indonesia	indonesia	PROPN
easat-6654	257	18	.	.	PUNCT
easat-6654	258	1	using	use	VERB
easat-6654	258	2	partial	partial	ADJ
easat-6654	258	3	least	least	ADJ
easat-6654	258	4	squares	square	NOUN
easat-6654	258	5	structural	structural	ADJ
easat-6654	258	6	equation	equation	NOUN
easat-6654	258	7	modeling	modeling	NOUN
easat-6654	258	8	(	(	PUNCT
easat-6654	258	9	pls	pls	INTJ
easat-6654	258	10	-	-	PUNCT
easat-6654	258	11	sem	sem	NOUN
easat-6654	258	12	)	)	PUNCT
easat-6654	258	13	.	.	PUNCT
easat-6654	259	1	data	datum	NOUN
easat-6654	259	2	from	from	ADP
easat-6654	259	3	200	200	NUM
easat-6654	259	4	batik	batik	NOUN
easat-6654	259	5	enterprises	enterprise	NOUN
easat-6654	259	6	across	across	ADP
easat-6654	259	7	sumenep	sumenep	NOUN
easat-6654	259	8	.	.	PUNCT
easat-6654	260	1	pamekasan	pamekasan	ADJ
easat-6654	260	2	.	.	PUNCT
easat-6654	261	1	sampang	sampang	PROPN
easat-6654	261	2	.	.	PUNCT
easat-6654	262	1	and	and	CCONJ
easat-6654	262	2	bangkalan	bangkalan	NOUN
easat-6654	262	3	were	be	AUX
easat-6654	262	4	analyzed	analyze	VERB
easat-6654	262	5	to	to	PART
easat-6654	262	6	examine	examine	VERB
easat-6654	262	7	the	the	DET
easat-6654	262	8	interrelationships	interrelationship	NOUN
easat-6654	262	9	among	among	ADP
easat-6654	262	10	these	these	DET
easat-6654	262	11	strategic	strategic	ADJ
easat-6654	262	12	capabilities	capability	NOUN
easat-6654	262	13	.	.	PUNCT
easat-6654	263	1	the	the	DET
easat-6654	263	2	findings	finding	NOUN
easat-6654	263	3	emphasize	emphasize	VERB
easat-6654	263	4	that	that	SCONJ
easat-6654	263	5	innovation	innovation	NOUN
easat-6654	263	6	capability	capability	NOUN
easat-6654	263	7	positively	positively	ADV
easat-6654	263	8	influences	influence	VERB
easat-6654	263	9	both	both	DET
easat-6654	263	10	branding	branding	NOUN
easat-6654	263	11	capability	capability	NOUN
easat-6654	263	12	and	and	CCONJ
easat-6654	263	13	competitive	competitive	ADJ
easat-6654	263	14	advantage	advantage	NOUN
easat-6654	263	15	.	.	PUNCT
easat-6654	264	1	which	which	PRON
easat-6654	264	2	subsequently	subsequently	ADV
easat-6654	264	3	enhance	enhance	VERB
easat-6654	264	4	business	business	NOUN
easat-6654	264	5	performance	performance	NOUN
easat-6654	264	6	.	.	PUNCT
easat-6654	265	1	however	however	ADV
easat-6654	265	2	.	.	PUNCT
easat-6654	266	1	branding	branding	NOUN
easat-6654	266	2	capability	capability	NOUN
easat-6654	266	3	alone	alone	ADV
easat-6654	266	4	does	do	AUX
easat-6654	266	5	not	not	PART
easat-6654	266	6	directly	directly	ADV
easat-6654	266	7	impact	impact	VERB
easat-6654	266	8	business	business	NOUN
easat-6654	266	9	performance	performance	NOUN
easat-6654	266	10	.	.	PUNCT
easat-6654	267	1	indicating	indicate	VERB
easat-6654	267	2	that	that	SCONJ
easat-6654	267	3	branding	branding	NOUN
easat-6654	267	4	must	must	AUX
easat-6654	267	5	be	be	AUX
easat-6654	267	6	complemented	complement	VERB
easat-6654	267	7	by	by	ADP
easat-6654	267	8	competitive	competitive	ADJ
easat-6654	267	9	differentiation	differentiation	NOUN
easat-6654	267	10	to	to	PART
easat-6654	267	11	drive	drive	VERB
easat-6654	267	12	financial	financial	ADJ
easat-6654	267	13	success	success	NOUN
easat-6654	267	14	.	.	PUNCT
easat-6654	268	1	this	this	PRON
easat-6654	268	2	suggests	suggest	VERB
easat-6654	268	3	that	that	SCONJ
easat-6654	268	4	while	while	SCONJ
easat-6654	268	5	branding	branding	NOUN
easat-6654	268	6	is	be	AUX
easat-6654	268	7	essential	essential	ADJ
easat-6654	268	8	for	for	ADP
easat-6654	268	9	consumer	consumer	NOUN
easat-6654	268	10	engagement	engagement	NOUN
easat-6654	268	11	and	and	CCONJ
easat-6654	268	12	market	market	NOUN
easat-6654	268	13	positioning	positioning	NOUN
easat-6654	268	14	.	.	PUNCT
easat-6654	269	1	its	its	PRON
easat-6654	269	2	effectiveness	effectiveness	NOUN
easat-6654	269	3	in	in	ADP
easat-6654	269	4	improving	improve	VERB
easat-6654	269	5	financial	financial	ADJ
easat-6654	269	6	outcomes	outcome	NOUN
easat-6654	269	7	depends	depend	VERB
easat-6654	269	8	on	on	ADP
easat-6654	269	9	its	its	PRON
easat-6654	269	10	integration	integration	NOUN
easat-6654	269	11	with	with	ADP
easat-6654	269	12	innovation	innovation	NOUN
easat-6654	269	13	and	and	CCONJ
easat-6654	269	14	competitive	competitive	ADJ
easat-6654	269	15	strategies	strategy	NOUN
easat-6654	269	16	.	.	PUNCT
easat-6654	270	1	furthermore	furthermore	ADV
easat-6654	270	2	.	.	PUNCT
easat-6654	271	1	the	the	DET
easat-6654	271	2	study	study	NOUN
easat-6654	271	3	underscores	underscore	VERB
easat-6654	271	4	the	the	DET
easat-6654	271	5	critical	critical	ADJ
easat-6654	271	6	role	role	NOUN
easat-6654	271	7	of	of	ADP
easat-6654	271	8	competitive	competitive	ADJ
easat-6654	271	9	advantage	advantage	NOUN
easat-6654	271	10	as	as	ADP
easat-6654	271	11	a	a	DET
easat-6654	271	12	mediating	mediate	VERB
easat-6654	271	13	factor	factor	NOUN
easat-6654	271	14	between	between	ADP
easat-6654	271	15	branding	branding	NOUN
easat-6654	271	16	capability	capability	NOUN
easat-6654	271	17	and	and	CCONJ
easat-6654	271	18	business	business	NOUN
easat-6654	271	19	performance	performance	NOUN
easat-6654	271	20	.	.	PUNCT
easat-6654	272	1	the	the	DET
easat-6654	272	2	results	result	NOUN
easat-6654	272	3	highlight	highlight	VERB
easat-6654	272	4	the	the	DET
easat-6654	272	5	importance	importance	NOUN
easat-6654	272	6	of	of	ADP
easat-6654	272	7	product	product	NOUN
easat-6654	272	8	differentiation	differentiation	NOUN
easat-6654	272	9	.	.	PUNCT
easat-6654	273	1	quality	quality	NOUN
easat-6654	273	2	improvements	improvement	NOUN
easat-6654	273	3	.	.	PUNCT
easat-6654	274	1	and	and	CCONJ
easat-6654	274	2	strategic	strategic	ADJ
easat-6654	274	3	market	market	NOUN
easat-6654	274	4	positioning	positioning	NOUN
easat-6654	274	5	in	in	ADP
easat-6654	274	6	enhancing	enhance	VERB
easat-6654	274	7	financial	financial	ADJ
easat-6654	274	8	outcomes	outcome	NOUN
easat-6654	274	9	.	.	PUNCT
easat-6654	275	1	innovation	innovation	NOUN
easat-6654	275	2	capability	capability	NOUN
easat-6654	275	3	serves	serve	VERB
easat-6654	275	4	as	as	ADP
easat-6654	275	5	a	a	DET
easat-6654	275	6	catalyst	catalyst	NOUN
easat-6654	275	7	for	for	ADP
easat-6654	275	8	branding	branding	NOUN
easat-6654	275	9	effectiveness	effectiveness	NOUN
easat-6654	275	10	.	.	PUNCT
easat-6654	276	1	enabling	enable	VERB
easat-6654	276	2	batik	batik	NOUN
easat-6654	276	3	enterprises	enterprise	NOUN
easat-6654	276	4	to	to	PART
easat-6654	276	5	develop	develop	VERB
easat-6654	276	6	distinct	distinct	ADJ
easat-6654	276	7	brand	brand	NOUN
easat-6654	276	8	identities	identity	NOUN
easat-6654	276	9	that	that	PRON
easat-6654	276	10	strengthen	strengthen	VERB
easat-6654	276	11	their	their	PRON
easat-6654	276	12	competitive	competitive	ADJ
easat-6654	276	13	standing	standing	NOUN
easat-6654	276	14	.	.	PUNCT
easat-6654	277	1	from	from	ADP
easat-6654	277	2	a	a	DET
easat-6654	277	3	practical	practical	ADJ
easat-6654	277	4	perspective	perspective	NOUN
easat-6654	277	5	.	.	PUNCT
easat-6654	278	1	the	the	DET
easat-6654	278	2	findings	finding	NOUN
easat-6654	278	3	suggest	suggest	VERB
easat-6654	278	4	that	that	SCONJ
easat-6654	278	5	batik	batik	NOUN
easat-6654	278	6	smes	sme	NOUN
easat-6654	278	7	should	should	AUX
easat-6654	278	8	embrace	embrace	VERB
easat-6654	278	9	digital	digital	ADJ
easat-6654	278	10	branding	branding	NOUN
easat-6654	278	11	.	.	PUNCT
easat-6654	279	1	innovation	innovation	NOUN
easat-6654	279	2	-	-	PUNCT
easat-6654	279	3	driven	drive	VERB
easat-6654	279	4	differentiation	differentiation	NOUN
easat-6654	279	5	.	.	PUNCT
easat-6654	280	1	and	and	CCONJ
easat-6654	280	2	efficient	efficient	ADJ
easat-6654	280	3	resource	resource	NOUN
easat-6654	280	4	allocation	allocation	NOUN
easat-6654	280	5	.	.	PUNCT
easat-6654	281	1	entrepreneurs	entrepreneur	NOUN
easat-6654	281	2	are	be	AUX
easat-6654	281	3	encouraged	encourage	VERB
easat-6654	281	4	to	to	PART
easat-6654	281	5	modernize	modernize	VERB
easat-6654	281	6	traditional	traditional	ADJ
easat-6654	281	7	designs	design	NOUN
easat-6654	281	8	.	.	PUNCT
easat-6654	282	1	adopt	adopt	VERB
easat-6654	282	2	sustainable	sustainable	ADJ
easat-6654	282	3	materials	material	NOUN
easat-6654	282	4	.	.	PUNCT
easat-6654	283	1	and	and	CCONJ
easat-6654	283	2	leverage	leverage	VERB
easat-6654	283	3	digital	digital	ADJ
easat-6654	283	4	platforms	platform	NOUN
easat-6654	283	5	to	to	PART
easat-6654	283	6	enhance	enhance	VERB
easat-6654	283	7	brand	brand	NOUN
easat-6654	283	8	visibility	visibility	NOUN
easat-6654	283	9	and	and	CCONJ
easat-6654	283	10	market	market	NOUN
easat-6654	283	11	reach	reach	NOUN
easat-6654	283	12	.	.	PUNCT
easat-6654	284	1	given	give	VERB
easat-6654	284	2	the	the	DET
easat-6654	284	3	resource	resource	NOUN
easat-6654	284	4	constraints	constraint	NOUN
easat-6654	284	5	faced	face	VERB
easat-6654	284	6	by	by	ADP
easat-6654	284	7	many	many	ADJ
easat-6654	284	8	smes	sme	NOUN
easat-6654	284	9	.	.	PUNCT
easat-6654	285	1	targeted	target	VERB
easat-6654	285	2	support	support	NOUN
easat-6654	285	3	programs	program	NOUN
easat-6654	285	4	are	be	AUX
easat-6654	285	5	essential	essential	ADJ
easat-6654	285	6	for	for	ADP
easat-6654	285	7	fostering	foster	VERB
easat-6654	285	8	innovation	innovation	NOUN
easat-6654	285	9	and	and	CCONJ
easat-6654	285	10	branding	branding	NOUN
easat-6654	285	11	expertise	expertise	NOUN
easat-6654	285	12	.	.	PUNCT
easat-6654	286	1	finally	finally	ADV
easat-6654	286	2	.	.	PUNCT
easat-6654	287	1	the	the	DET
easat-6654	287	2	study	study	NOUN
easat-6654	287	3	contributes	contribute	VERB
easat-6654	287	4	to	to	ADP
easat-6654	287	5	theoretical	theoretical	ADJ
easat-6654	287	6	literature	literature	NOUN
easat-6654	287	7	by	by	ADP
easat-6654	287	8	confirming	confirm	VERB
easat-6654	287	9	that	that	SCONJ
easat-6654	287	10	innovation	innovation	NOUN
easat-6654	287	11	capability	capability	NOUN
easat-6654	287	12	fosters	foster	VERB
easat-6654	287	13	branding	branding	NOUN
easat-6654	287	14	effectiveness	effectiveness	NOUN
easat-6654	287	15	and	and	CCONJ
easat-6654	287	16	sustainable	sustainable	ADJ
easat-6654	287	17	competitive	competitive	ADJ
easat-6654	287	18	differentiation	differentiation	NOUN
easat-6654	287	19	.	.	PUNCT
easat-6654	288	1	future	future	ADJ
easat-6654	288	2	research	research	NOUN
easat-6654	288	3	should	should	AUX
easat-6654	288	4	explore	explore	VERB
easat-6654	288	5	the	the	DET
easat-6654	288	6	long	long	ADJ
easat-6654	288	7	-	-	PUNCT
easat-6654	288	8	term	term	NOUN
easat-6654	288	9	impact	impact	NOUN
easat-6654	288	10	of	of	ADP
easat-6654	288	11	digital	digital	ADJ
easat-6654	288	12	transformation	transformation	NOUN
easat-6654	288	13	and	and	CCONJ
easat-6654	288	14	branding	branding	NOUN
easat-6654	288	15	strategies	strategy	NOUN
easat-6654	288	16	in	in	ADP
easat-6654	288	17	traditional	traditional	ADJ
easat-6654	288	18	industries	industry	NOUN
easat-6654	288	19	.	.	PUNCT
easat-6654	289	1	particularly	particularly	ADV
easat-6654	289	2	in	in	ADP
easat-6654	289	3	emerging	emerge	VERB
easat-6654	289	4	markets	market	NOUN
easat-6654	289	5	.	.	PUNCT
easat-6654	290	1	policymakers	policymaker	NOUN
easat-6654	290	2	should	should	AUX
easat-6654	290	3	facilitate	facilitate	VERB
easat-6654	290	4	innovation	innovation	NOUN
easat-6654	290	5	adoption	adoption	NOUN
easat-6654	290	6	and	and	CCONJ
easat-6654	290	7	branding	branding	NOUN
easat-6654	290	8	expertise	expertise	NOUN
easat-6654	290	9	development	development	NOUN
easat-6654	290	10	to	to	PART
easat-6654	290	11	enhance	enhance	VERB
easat-6654	290	12	the	the	DET
easat-6654	290	13	global	global	ADJ
easat-6654	290	14	competitiveness	competitiveness	NOUN
easat-6654	290	15	of	of	ADP
easat-6654	290	16	batik	batik	NOUN
easat-6654	290	17	smes	sme	NOUN
easat-6654	290	18	.	.	PUNCT
easat-6654	291	1	transparency	transparency	NOUN
easat-6654	291	2	:	:	PUNCT
easat-6654	291	3	the	the	DET
easat-6654	291	4	authors	author	NOUN
easat-6654	291	5	confirm	confirm	VERB
easat-6654	291	6	that	that	SCONJ
easat-6654	291	7	the	the	DET
easat-6654	291	8	manuscript	manuscript	NOUN
easat-6654	291	9	is	be	AUX
easat-6654	291	10	an	an	DET
easat-6654	291	11	honest	honest	ADJ
easat-6654	291	12	,	,	PUNCT
easat-6654	291	13	accurate	accurate	ADJ
easat-6654	291	14	,	,	PUNCT
easat-6654	291	15	and	and	CCONJ
easat-6654	291	16	transparent	transparent	ADJ
easat-6654	291	17	account	account	NOUN
easat-6654	291	18	of	of	ADP
easat-6654	291	19	the	the	DET
easat-6654	291	20	study	study	NOUN
easat-6654	291	21	;	;	PUNCT
easat-6654	291	22	that	that	SCONJ
easat-6654	291	23	no	no	DET
easat-6654	291	24	vital	vital	ADJ
easat-6654	291	25	features	feature	NOUN
easat-6654	291	26	of	of	ADP
easat-6654	291	27	the	the	DET
easat-6654	291	28	study	study	NOUN
easat-6654	291	29	have	have	AUX
easat-6654	291	30	been	be	AUX
easat-6654	291	31	omitted	omit	VERB
easat-6654	291	32	;	;	PUNCT
easat-6654	291	33	and	and	CCONJ
easat-6654	291	34	that	that	SCONJ
easat-6654	291	35	any	any	DET
easat-6654	291	36	discrepancies	discrepancy	NOUN
easat-6654	291	37	from	from	ADP
easat-6654	291	38	the	the	DET
easat-6654	291	39	study	study	NOUN
easat-6654	291	40	as	as	SCONJ
easat-6654	291	41	planned	plan	VERB
easat-6654	291	42	have	have	AUX
easat-6654	291	43	been	be	AUX
easat-6654	291	44	explained	explain	VERB
easat-6654	291	45	.	.	PUNCT
easat-6654	292	1	this	this	DET
easat-6654	292	2	study	study	NOUN
easat-6654	292	3	followed	follow	VERB
easat-6654	292	4	all	all	DET
easat-6654	292	5	ethical	ethical	ADJ
easat-6654	292	6	practices	practice	NOUN
easat-6654	292	7	during	during	ADP
easat-6654	292	8	writing	writing	NOUN
easat-6654	292	9	.	.	PUNCT
easat-6654	293	1	2811	2811	NUM
easat-6654	293	2	edelweiss	edelweiss	PROPN
easat-6654	293	3	applied	apply	VERB
easat-6654	293	4	science	science	NOUN
easat-6654	293	5	and	and	CCONJ
easat-6654	293	6	technology	technology	NOUN
easat-6654	293	7	issn	issn	PROPN
easat-6654	293	8	:	:	PUNCT
easat-6654	293	9	2576	2576	NUM
easat-6654	293	10	-	-	SYM
easat-6654	293	11	8484	8484	NUM
easat-6654	293	12	vol	vol	NOUN
easat-6654	293	13	.	.	PROPN
easat-6654	294	1	9	9	NUM
easat-6654	294	2	,	,	PUNCT
easat-6654	294	3	no	no	INTJ
easat-6654	294	4	.	.	NOUN
easat-6654	294	5	4	4	NUM
easat-6654	294	6	:	:	SYM
easat-6654	294	7	2803	2803	NUM
easat-6654	294	8	-	-	SYM
easat-6654	294	9	2812	2812	NUM
easat-6654	294	10	,	,	PUNCT
easat-6654	294	11	2025	2025	NUM
easat-6654	294	12	doi	doi	NOUN
easat-6654	294	13	:	:	PUNCT
easat-6654	294	14	10.55214/25768484.v9i4.6654	10.55214/25768484.v9i4.6654	NUM
easat-6654	294	15	©	©	PROPN
easat-6654	294	16	2025	2025	NUM
easat-6654	294	17	by	by	ADP
easat-6654	294	18	the	the	DET
easat-6654	294	19	authors	author	NOUN
easat-6654	294	20	;	;	PUNCT
easat-6654	295	1	licensee	licensee	PROPN
easat-6654	295	2	learning	learn	VERB
easat-6654	295	3	gate	gate	NOUN
easat-6654	295	4	copyright	copyright	NOUN
easat-6654	295	5	:	:	PUNCT
easat-6654	295	6	©	©	PROPN
easat-6654	295	7	2025	2025	NUM
easat-6654	295	8	by	by	ADP
easat-6654	295	9	the	the	DET
easat-6654	295	10	authors	author	NOUN
easat-6654	295	11	.	.	PUNCT
easat-6654	296	1	this	this	DET
easat-6654	296	2	open	open	ADJ
easat-6654	296	3	-	-	PUNCT
easat-6654	296	4	access	access	NOUN
easat-6654	296	5	article	article	NOUN
easat-6654	296	6	is	be	AUX
easat-6654	296	7	distributed	distribute	VERB
easat-6654	296	8	under	under	ADP
easat-6654	296	9	the	the	DET
easat-6654	296	10	terms	term	NOUN
easat-6654	296	11	and	and	CCONJ
easat-6654	296	12	conditions	condition	NOUN
easat-6654	296	13	of	of	ADP
easat-6654	296	14	the	the	DET
easat-6654	296	15	creative	creative	ADJ
easat-6654	296	16	commons	common	NOUN
easat-6654	296	17	attribution	attribution	NOUN
easat-6654	296	18	(	(	PUNCT
easat-6654	296	19	cc	cc	NOUN
easat-6654	296	20	by	by	ADP
easat-6654	296	21	)	)	PUNCT
easat-6654	296	22	license	license	NOUN
easat-6654	296	23	(	(	PUNCT
easat-6654	296	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-6654	296	25	)	)	PUNCT
easat-6654	296	26	.	.	PUNCT
easat-6654	297	1	references	reference	NOUN
easat-6654	297	2	[	[	X
easat-6654	297	3	1	1	NUM
easat-6654	297	4	]	]	PUNCT
easat-6654	297	5	w.	w.	PROPN
easat-6654	297	6	el	el	PROPN
easat-6654	297	7	hilali	hilali	PROPN
easat-6654	297	8	,	,	PUNCT
easat-6654	297	9	a.	a.	PROPN
easat-6654	297	10	el	el	PROPN
easat-6654	297	11	manouar	manouar	PROPN
easat-6654	297	12	,	,	PUNCT
easat-6654	297	13	and	and	CCONJ
easat-6654	297	14	m.	m.	NOUN
easat-6654	297	15	a.	a.	PROPN
easat-6654	297	16	janati	janati	PROPN
easat-6654	297	17	idrissi	idrissi	PROPN
easat-6654	297	18	,	,	PUNCT
easat-6654	297	19	"	"	PUNCT
easat-6654	297	20	digital	digital	ADJ
easat-6654	297	21	transformation	transformation	NOUN
easat-6654	297	22	for	for	ADP
easat-6654	297	23	sustainability	sustainability	NOUN
easat-6654	297	24	:	:	PUNCT
easat-6654	297	25	a	a	DET
easat-6654	297	26	qualitative	qualitative	ADJ
easat-6654	297	27	analysis	analysis	NOUN
easat-6654	297	28	,	,	PUNCT
easat-6654	297	29	"	"	PUNCT
easat-6654	297	30	computer	computer	NOUN
easat-6654	297	31	and	and	CCONJ
easat-6654	297	32	information	information	NOUN
easat-6654	297	33	science	science	NOUN
easat-6654	297	34	,	,	PUNCT
easat-6654	297	35	vol	vol	NOUN
easat-6654	297	36	.	.	PROPN
easat-6654	297	37	13	13	NUM
easat-6654	297	38	,	,	PUNCT
easat-6654	297	39	no	no	INTJ
easat-6654	297	40	.	.	NOUN
easat-6654	297	41	3	3	NUM
easat-6654	297	42	,	,	PUNCT
easat-6654	297	43	pp	pp	ADJ
easat-6654	297	44	.	.	PUNCT
easat-6654	298	1	30–50	30–50	NUM
easat-6654	298	2	,	,	PUNCT
easat-6654	298	3	2020	2020	NUM
easat-6654	298	4	.	.	PUNCT
easat-6654	299	1	https://doi.org/10.5539/cis.v13n3p30	https://doi.org/10.5539/cis.v13n3p30	NOUN
easat-6654	299	2	[	[	X
easat-6654	299	3	2	2	NUM
easat-6654	299	4	]	]	PUNCT
easat-6654	299	5	c.	c.	NOUN
easat-6654	299	6	camisón	camisón	NOUN
easat-6654	299	7	and	and	CCONJ
easat-6654	299	8	a.	a.	PROPN
easat-6654	299	9	villar	villar	PROPN
easat-6654	299	10	-	-	PUNCT
easat-6654	299	11	lópez	lópez	PROPN
easat-6654	299	12	,	,	PUNCT
easat-6654	299	13	"	"	PUNCT
easat-6654	299	14	organizational	organizational	ADJ
easat-6654	299	15	innovation	innovation	NOUN
easat-6654	299	16	as	as	ADP
easat-6654	299	17	an	an	DET
easat-6654	299	18	enabler	enabler	NOUN
easat-6654	299	19	of	of	ADP
easat-6654	299	20	technological	technological	ADJ
easat-6654	299	21	innovation	innovation	NOUN
easat-6654	299	22	capabilities	capability	NOUN
easat-6654	299	23	and	and	CCONJ
easat-6654	299	24	firm	firm	ADJ
easat-6654	299	25	performance	performance	NOUN
easat-6654	299	26	,	,	PUNCT
easat-6654	299	27	"	"	PUNCT
easat-6654	299	28	journal	journal	NOUN
easat-6654	299	29	of	of	ADP
easat-6654	299	30	business	business	NOUN
easat-6654	299	31	research	research	NOUN
easat-6654	299	32	,	,	PUNCT
easat-6654	299	33	vol	vol	NOUN
easat-6654	299	34	.	.	PROPN
easat-6654	299	35	67	67	NUM
easat-6654	299	36	,	,	PUNCT
easat-6654	299	37	no	no	INTJ
easat-6654	299	38	.	.	NOUN
easat-6654	299	39	10	10	NUM
easat-6654	299	40	,	,	PUNCT
easat-6654	299	41	pp	pp	ADJ
easat-6654	299	42	.	.	PUNCT
easat-6654	300	1	2122	2122	NUM
easat-6654	300	2	-	-	SYM
easat-6654	300	3	2132	2132	NUM
easat-6654	300	4	,	,	PUNCT
easat-6654	300	5	2014	2014	NUM
easat-6654	300	6	.	.	PUNCT
easat-6654	301	1	https://doi.org/10.1016/j.jbusres.2013.05.041	https://doi.org/10.1016/j.jbusres.2013.05.041	VERB
easat-6654	301	2	[	[	X
easat-6654	301	3	3	3	NUM
easat-6654	301	4	]	]	PUNCT
easat-6654	301	5	a.	a.	NOUN
easat-6654	301	6	lähteenmäki	lähteenmäki	PROPN
easat-6654	301	7	-	-	PUNCT
easat-6654	301	8	uutela	uutela	PROPN
easat-6654	301	9	,	,	PUNCT
easat-6654	301	10	j.	j.	PROPN
easat-6654	301	11	paananen	paananen	PROPN
easat-6654	301	12	,	,	PUNCT
easat-6654	301	13	and	and	CCONJ
easat-6654	301	14	m.	m.	PROPN
easat-6654	301	15	vuola	vuola	PROPN
easat-6654	301	16	,	,	PUNCT
easat-6654	301	17	"	"	PUNCT
easat-6654	301	18	brand	brand	NOUN
easat-6654	301	19	-	-	PUNCT
easat-6654	301	20	building	building	NOUN
easat-6654	301	21	strategies	strategy	NOUN
easat-6654	301	22	in	in	ADP
easat-6654	301	23	cultural	cultural	ADJ
easat-6654	301	24	industries	industry	NOUN
easat-6654	301	25	:	:	PUNCT
easat-6654	301	26	the	the	DET
easat-6654	301	27	role	role	NOUN
easat-6654	301	28	of	of	ADP
easat-6654	301	29	local	local	ADJ
easat-6654	301	30	heritage	heritage	NOUN
easat-6654	301	31	in	in	ADP
easat-6654	301	32	global	global	ADJ
easat-6654	301	33	markets	market	NOUN
easat-6654	301	34	,	,	PUNCT
easat-6654	301	35	"	"	PUNCT
easat-6654	301	36	journal	journal	NOUN
easat-6654	301	37	of	of	ADP
easat-6654	301	38	cultural	cultural	ADJ
easat-6654	301	39	economics	economic	NOUN
easat-6654	301	40	,	,	PUNCT
easat-6654	301	41	vol	vol	NOUN
easat-6654	301	42	.	.	PROPN
easat-6654	301	43	44	44	NUM
easat-6654	301	44	,	,	PUNCT
easat-6654	301	45	no	no	INTJ
easat-6654	301	46	.	.	NOUN
easat-6654	301	47	2	2	NUM
easat-6654	301	48	,	,	PUNCT
easat-6654	301	49	pp	pp	ADJ
easat-6654	301	50	.	.	PUNCT
easat-6654	302	1	173	173	NUM
easat-6654	302	2	-	-	SYM
easat-6654	302	3	192	192	NUM
easat-6654	302	4	,	,	PUNCT
easat-6654	302	5	2020	2020	NUM
easat-6654	302	6	.	.	PUNCT
easat-6654	303	1	https://doi.org/10.1007/s10824-020-09370-1	https://doi.org/10.1007/s10824-020-09370-1	X
easat-6654	304	1	[	[	X
easat-6654	304	2	4	4	X
easat-6654	304	3	]	]	PUNCT
easat-6654	304	4	v.	v.	X
easat-6654	304	5	ratten	ratten	PROPN
easat-6654	304	6	,	,	PUNCT
easat-6654	304	7	"	"	PUNCT
easat-6654	304	8	branding	branding	NOUN
easat-6654	304	9	and	and	CCONJ
easat-6654	304	10	marketing	marketing	NOUN
easat-6654	304	11	in	in	ADP
easat-6654	304	12	times	time	NOUN
easat-6654	304	13	of	of	ADP
easat-6654	304	14	crisis	crisis	NOUN
easat-6654	304	15	:	:	PUNCT
easat-6654	304	16	how	how	SCONJ
easat-6654	304	17	corporate	corporate	ADJ
easat-6654	304	18	social	social	ADJ
easat-6654	304	19	responsibility	responsibility	NOUN
easat-6654	304	20	influences	influence	VERB
easat-6654	304	21	consumer	consumer	NOUN
easat-6654	304	22	loyalty	loyalty	NOUN
easat-6654	304	23	,	,	PUNCT
easat-6654	304	24	"	"	PUNCT
easat-6654	304	25	journal	journal	NOUN
easat-6654	304	26	of	of	ADP
easat-6654	304	27	brand	brand	PROPN
easat-6654	304	28	management	management	NOUN
easat-6654	304	29	,	,	PUNCT
easat-6654	304	30	vol	vol	NOUN
easat-6654	304	31	.	.	PROPN
easat-6654	304	32	28	28	NUM
easat-6654	304	33	,	,	PUNCT
easat-6654	304	34	no	no	INTJ
easat-6654	304	35	.	.	NOUN
easat-6654	304	36	3	3	NUM
easat-6654	304	37	,	,	PUNCT
easat-6654	304	38	pp	pp	ADJ
easat-6654	304	39	.	.	PUNCT
easat-6654	305	1	241	241	NUM
easat-6654	305	2	-	-	SYM
easat-6654	305	3	251	251	NUM
easat-6654	305	4	,	,	PUNCT
easat-6654	305	5	2021	2021	NUM
easat-6654	305	6	.	.	PUNCT
easat-6654	306	1	https://doi.org/10.1057/s41262-021-002283	https://doi.org/10.1057/s41262-021-002283	PRON
easat-6654	307	1	[	[	X
easat-6654	307	2	5	5	NUM
easat-6654	307	3	]	]	PUNCT
easat-6654	307	4	m.	m.	NOUN
easat-6654	307	5	delgado	delgado	PROPN
easat-6654	307	6	-	-	PUNCT
easat-6654	307	7	verde	verde	NOUN
easat-6654	307	8	,	,	PUNCT
easat-6654	307	9	g.	g.	PROPN
easat-6654	307	10	martín	martín	PROPN
easat-6654	307	11	-	-	PUNCT
easat-6654	307	12	de	de	X
easat-6654	307	13	castro	castro	X
easat-6654	307	14	,	,	PUNCT
easat-6654	307	15	and	and	CCONJ
easat-6654	307	16	j.	j.	PROPN
easat-6654	307	17	e.	e.	PROPN
easat-6654	307	18	navas	navas	PROPN
easat-6654	307	19	-	-	PUNCT
easat-6654	307	20	lópez	lópez	PROPN
easat-6654	307	21	,	,	PUNCT
easat-6654	307	22	"	"	PUNCT
easat-6654	307	23	organizational	organizational	ADJ
easat-6654	307	24	knowledge	knowledge	NOUN
easat-6654	307	25	assets	asset	NOUN
easat-6654	307	26	and	and	CCONJ
easat-6654	307	27	innovation	innovation	NOUN
easat-6654	307	28	capability	capability	NOUN
easat-6654	307	29	:	:	PUNCT
easat-6654	307	30	evidence	evidence	NOUN
easat-6654	307	31	from	from	ADP
easat-6654	307	32	spanish	spanish	ADJ
easat-6654	307	33	manufacturing	manufacturing	NOUN
easat-6654	307	34	firms	firm	NOUN
easat-6654	307	35	,	,	PUNCT
easat-6654	307	36	"	"	PUNCT
easat-6654	307	37	journal	journal	NOUN
easat-6654	307	38	of	of	ADP
easat-6654	307	39	business	business	NOUN
easat-6654	307	40	research	research	NOUN
easat-6654	307	41	,	,	PUNCT
easat-6654	307	42	vol	vol	NOUN
easat-6654	307	43	.	.	PROPN
easat-6654	308	1	69	69	NUM
easat-6654	308	2	,	,	PUNCT
easat-6654	308	3	no	no	INTJ
easat-6654	308	4	.	.	NOUN
easat-6654	308	5	5	5	NUM
easat-6654	308	6	,	,	PUNCT
easat-6654	308	7	pp	pp	ADJ
easat-6654	308	8	.	.	PUNCT
easat-6654	309	1	1554–1561	1554–1561	NUM
easat-6654	309	2	,	,	PUNCT
easat-6654	309	3	2016	2016	NUM
easat-6654	309	4	.	.	PUNCT
easat-6654	310	1	https://doi.org/10.1016/j.jbusres.2015.10.092	https://doi.org/10.1016/j.jbusres.2015.10.092	X
easat-6654	310	2	[	[	X
easat-6654	310	3	6	6	NUM
easat-6654	310	4	]	]	PUNCT
easat-6654	310	5	a.	a.	NOUN
easat-6654	310	6	agyapong	agyapong	PROPN
easat-6654	310	7	,	,	PUNCT
easat-6654	310	8	h.	h.	PROPN
easat-6654	310	9	k.	k.	PROPN
easat-6654	310	10	mensah	mensah	PROPN
easat-6654	310	11	,	,	PUNCT
easat-6654	310	12	and	and	CCONJ
easat-6654	310	13	g.	g.	PROPN
easat-6654	310	14	o.	o.	PROPN
easat-6654	310	15	agyemang	agyemang	PROPN
easat-6654	310	16	,	,	PUNCT
easat-6654	310	17	"	"	PUNCT
easat-6654	310	18	competitive	competitive	ADJ
easat-6654	310	19	strategies	strategy	NOUN
easat-6654	310	20	and	and	CCONJ
easat-6654	310	21	firm	firm	ADJ
easat-6654	310	22	performance	performance	NOUN
easat-6654	310	23	:	:	PUNCT
easat-6654	310	24	evidence	evidence	NOUN
easat-6654	310	25	from	from	ADP
easat-6654	310	26	smes	sme	NOUN
easat-6654	310	27	in	in	ADP
easat-6654	310	28	a	a	DET
easat-6654	310	29	developing	develop	VERB
easat-6654	310	30	economy	economy	NOUN
easat-6654	310	31	,	,	PUNCT
easat-6654	310	32	"	"	PUNCT
easat-6654	310	33	journal	journal	NOUN
easat-6654	310	34	of	of	ADP
easat-6654	310	35	business	business	NOUN
easat-6654	310	36	research	research	NOUN
easat-6654	310	37	,	,	PUNCT
easat-6654	310	38	vol	vol	NOUN
easat-6654	310	39	.	.	PROPN
easat-6654	310	40	118	118	NUM
easat-6654	310	41	,	,	PUNCT
easat-6654	310	42	pp	pp	ADJ
easat-6654	310	43	.	.	PUNCT
easat-6654	311	1	150–157	150–157	NUM
easat-6654	311	2	,	,	PUNCT
easat-6654	311	3	2020	2020	NUM
easat-6654	311	4	.	.	PUNCT
easat-6654	312	1	https://doi.org/10.1016/j.jbusres.2020.06.039	https://doi.org/10.1016/j.jbusres.2020.06.039	NOUN
easat-6654	312	2	[	[	X
easat-6654	312	3	7	7	X
easat-6654	312	4	]	]	PUNCT
easat-6654	312	5	e.	e.	PROPN
easat-6654	312	6	garcia	garcia	PROPN
easat-6654	312	7	-	-	PUNCT
easat-6654	312	8	sanchez	sanchez	PROPN
easat-6654	312	9	,	,	PUNCT
easat-6654	312	10	v.	v.	ADP
easat-6654	312	11	j.	j.	PROPN
easat-6654	312	12	garcia	garcia	PROPN
easat-6654	312	13	-	-	PUNCT
easat-6654	312	14	morales	morales	PROPN
easat-6654	312	15	,	,	PUNCT
easat-6654	312	16	and	and	CCONJ
easat-6654	312	17	r.	r.	PROPN
easat-6654	312	18	martin	martin	PROPN
easat-6654	312	19	-	-	PUNCT
easat-6654	312	20	rojas	rojas	PROPN
easat-6654	312	21	,	,	PUNCT
easat-6654	312	22	"	"	PUNCT
easat-6654	312	23	influence	influence	NOUN
easat-6654	312	24	of	of	ADP
easat-6654	312	25	technological	technological	ADJ
easat-6654	312	26	assets	asset	NOUN
easat-6654	312	27	on	on	ADP
easat-6654	312	28	organizational	organizational	ADJ
easat-6654	312	29	performance	performance	NOUN
easat-6654	312	30	through	through	ADP
easat-6654	312	31	absorptive	absorptive	ADJ
easat-6654	312	32	capacity	capacity	NOUN
easat-6654	312	33	,	,	PUNCT
easat-6654	312	34	organizational	organizational	ADJ
easat-6654	312	35	innovation	innovation	NOUN
easat-6654	312	36	,	,	PUNCT
easat-6654	312	37	and	and	CCONJ
easat-6654	312	38	internal	internal	ADJ
easat-6654	312	39	labour	labour	NOUN
easat-6654	312	40	flexibility	flexibility	NOUN
easat-6654	312	41	,	,	PUNCT
easat-6654	312	42	"	"	PUNCT
easat-6654	312	43	journal	journal	NOUN
easat-6654	312	44	of	of	ADP
easat-6654	312	45	business	business	NOUN
easat-6654	312	46	research	research	NOUN
easat-6654	312	47	,	,	PUNCT
easat-6654	312	48	vol	vol	NOUN
easat-6654	312	49	.	.	PROPN
easat-6654	312	50	130	130	NUM
easat-6654	312	51	,	,	PUNCT
easat-6654	312	52	pp	pp	ADJ
easat-6654	312	53	.	.	PUNCT
easat-6654	313	1	595–607	595–607	NUM
easat-6654	313	2	,	,	PUNCT
easat-6654	313	3	2021	2021	NUM
easat-6654	313	4	.	.	PUNCT
easat-6654	314	1	https://doi.org/10.1016/j.jbusres.2020.05.050	https://doi.org/10.1016/j.jbusres.2020.05.050	PROPN
easat-6654	315	1	[	[	X
easat-6654	315	2	8	8	X
easat-6654	315	3	]	]	X
easat-6654	315	4	h.	h.	PROPN
easat-6654	315	5	wu	wu	PROPN
easat-6654	315	6	,	,	PUNCT
easat-6654	315	7	s.	s.	PROPN
easat-6654	315	8	zhang	zhang	PROPN
easat-6654	315	9	,	,	PUNCT
easat-6654	315	10	and	and	CCONJ
easat-6654	315	11	l.	l.	PROPN
easat-6654	315	12	xie	xie	PROPN
easat-6654	315	13	,	,	PUNCT
easat-6654	315	14	"	"	PUNCT
easat-6654	315	15	the	the	DET
easat-6654	315	16	role	role	NOUN
easat-6654	315	17	of	of	ADP
easat-6654	315	18	dynamic	dynamic	ADJ
easat-6654	315	19	capabilities	capability	NOUN
easat-6654	315	20	in	in	ADP
easat-6654	315	21	business	business	NOUN
easat-6654	315	22	performance	performance	NOUN
easat-6654	315	23	:	:	PUNCT
easat-6654	315	24	the	the	DET
easat-6654	315	25	mediating	mediate	VERB
easat-6654	315	26	effect	effect	NOUN
easat-6654	315	27	of	of	ADP
easat-6654	315	28	innovation	innovation	NOUN
easat-6654	315	29	,	,	PUNCT
easat-6654	315	30	"	"	PUNCT
easat-6654	315	31	journal	journal	NOUN
easat-6654	315	32	of	of	ADP
easat-6654	315	33	business	business	NOUN
easat-6654	315	34	research	research	NOUN
easat-6654	315	35	,	,	PUNCT
easat-6654	315	36	vol	vol	NOUN
easat-6654	315	37	.	.	PROPN
easat-6654	315	38	139	139	NUM
easat-6654	315	39	,	,	PUNCT
easat-6654	315	40	pp	pp	ADJ
easat-6654	315	41	.	.	PUNCT
easat-6654	316	1	65	65	NUM
easat-6654	316	2	-	-	SYM
easat-6654	316	3	76	76	NUM
easat-6654	316	4	,	,	PUNCT
easat-6654	316	5	2022	2022	NUM
easat-6654	316	6	.	.	PUNCT
easat-6654	317	1	https://doi.org/10.1016/j.jbusres.2021.09.048	https://doi.org/10.1016/j.jbusres.2021.09.048	PROPN
easat-6654	317	2	[	[	X
easat-6654	317	3	9	9	NUM
easat-6654	317	4	]	]	PUNCT
easat-6654	317	5	j.	j.	PROPN
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easat-6654	317	7	,	,	PUNCT
easat-6654	317	8	y.	y.	PROPN
easat-6654	317	9	li	li	PROPN
easat-6654	317	10	,	,	PUNCT
easat-6654	317	11	and	and	CCONJ
easat-6654	317	12	h.	h.	PROPN
easat-6654	317	13	wu	wu	PROPN
easat-6654	317	14	,	,	PUNCT
easat-6654	317	15	"	"	PUNCT
easat-6654	317	16	balancing	balance	VERB
easat-6654	317	17	tradition	tradition	NOUN
easat-6654	317	18	and	and	CCONJ
easat-6654	317	19	innovation	innovation	NOUN
easat-6654	317	20	:	:	PUNCT
easat-6654	317	21	the	the	DET
easat-6654	317	22	impact	impact	NOUN
easat-6654	317	23	of	of	ADP
easat-6654	317	24	innovation	innovation	NOUN
easat-6654	317	25	capability	capability	NOUN
easat-6654	317	26	on	on	ADP
easat-6654	317	27	branding	brand	VERB
easat-6654	317	28	in	in	ADP
easat-6654	317	29	culturally	culturally	ADV
easat-6654	317	30	significant	significant	ADJ
easat-6654	317	31	industries	industry	NOUN
easat-6654	317	32	,	,	PUNCT
easat-6654	317	33	"	"	PUNCT
easat-6654	317	34	technovation	technovation	NOUN
easat-6654	317	35	,	,	PUNCT
easat-6654	317	36	vol	vol	NOUN
easat-6654	317	37	.	.	PROPN
easat-6654	317	38	118	118	NUM
easat-6654	317	39	,	,	PUNCT
easat-6654	317	40	p.	p.	NOUN
easat-6654	317	41	102518	102518	NUM
easat-6654	317	42	,	,	PUNCT
easat-6654	317	43	2022	2022	NUM
easat-6654	317	44	.	.	PUNCT
easat-6654	318	1	https://doi.org/10.1016/j.technovation.2022.102518	https://doi.org/10.1016/j.technovation.2022.102518	ADJ
easat-6654	318	2	[	[	X
easat-6654	318	3	10	10	NUM
easat-6654	318	4	]	]	X
easat-6654	318	5	h.	h.	PROPN
easat-6654	318	6	wang	wang	PROPN
easat-6654	318	7	,	,	PUNCT
easat-6654	318	8	c.	c.	PROPN
easat-6654	318	9	cheng	cheng	PROPN
easat-6654	318	10	,	,	PUNCT
easat-6654	318	11	and	and	CCONJ
easat-6654	318	12	p.	p.	NOUN
easat-6654	318	13	zhou	zhou	PROPN
easat-6654	318	14	,	,	PUNCT
easat-6654	318	15	"	"	PUNCT
easat-6654	318	16	the	the	DET
easat-6654	318	17	role	role	NOUN
easat-6654	318	18	of	of	ADP
easat-6654	318	19	innovation	innovation	NOUN
easat-6654	318	20	capability	capability	NOUN
easat-6654	318	21	in	in	ADP
easat-6654	318	22	branding	branding	NOUN
easat-6654	318	23	:	:	PUNCT
easat-6654	318	24	evidence	evidence	NOUN
easat-6654	318	25	from	from	ADP
easat-6654	318	26	emerging	emerge	VERB
easat-6654	318	27	markets	market	NOUN
easat-6654	318	28	,	,	PUNCT
easat-6654	318	29	"	"	PUNCT
easat-6654	318	30	journal	journal	NOUN
easat-6654	318	31	of	of	ADP
easat-6654	318	32	business	business	NOUN
easat-6654	318	33	research	research	NOUN
easat-6654	318	34	,	,	PUNCT
easat-6654	318	35	vol	vol	NOUN
easat-6654	318	36	.	.	PROPN
easat-6654	318	37	125	125	NUM
easat-6654	318	38	,	,	PUNCT
easat-6654	318	39	pp	pp	ADJ
easat-6654	318	40	.	.	PUNCT
easat-6654	319	1	112	112	NUM
easat-6654	319	2	-	-	SYM
easat-6654	319	3	120	120	NUM
easat-6654	319	4	,	,	PUNCT
easat-6654	319	5	2021	2021	NUM
easat-6654	319	6	.	.	PUNCT
easat-6654	320	1	https://doi.org/10.1016/j.jbusres.2020.12.030	https://doi.org/10.1016/j.jbusres.2020.12.030	PROPN
easat-6654	321	1	[	[	X
easat-6654	321	2	11	11	NUM
easat-6654	321	3	]	]	PUNCT
easat-6654	321	4	m.	m.	NOUN
easat-6654	321	5	delgado	delgado	PROPN
easat-6654	321	6	-	-	PUNCT
easat-6654	321	7	verde	verde	NOUN
easat-6654	321	8	,	,	PUNCT
easat-6654	321	9	g.	g.	PROPN
easat-6654	321	10	martín	martín	PROPN
easat-6654	321	11	-	-	PUNCT
easat-6654	321	12	de	de	X
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easat-6654	321	14	,	,	PUNCT
easat-6654	321	15	j.	j.	PROPN
easat-6654	321	16	e.	e.	PROPN
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easat-6654	321	18	-	-	PUNCT
easat-6654	321	19	lópez	lópez	PROPN
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easat-6654	321	21	and	and	CCONJ
easat-6654	321	22	j.	j.	PROPN
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easat-6654	321	26	,	,	PUNCT
easat-6654	321	27	"	"	PUNCT
easat-6654	321	28	the	the	DET
easat-6654	321	29	link	link	NOUN
easat-6654	321	30	between	between	ADP
easat-6654	321	31	knowledge	knowledge	NOUN
easat-6654	321	32	management	management	NOUN
easat-6654	321	33	,	,	PUNCT
easat-6654	321	34	innovation	innovation	NOUN
easat-6654	321	35	,	,	PUNCT
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easat-6654	321	37	firm	firm	ADJ
easat-6654	321	38	competitiveness	competitiveness	NOUN
easat-6654	321	39	:	:	PUNCT
easat-6654	321	40	a	a	DET
easat-6654	321	41	structural	structural	ADJ
easat-6654	321	42	equation	equation	NOUN
easat-6654	321	43	modeling	modeling	NOUN
easat-6654	321	44	approach	approach	NOUN
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easat-6654	321	46	"	"	PUNCT
easat-6654	321	47	journal	journal	NOUN
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easat-6654	321	49	knowledge	knowledge	PROPN
easat-6654	321	50	management	management	PROPN
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easat-6654	321	55	,	,	PUNCT
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easat-6654	321	57	.	.	NOUN
easat-6654	321	58	3	3	NUM
easat-6654	321	59	,	,	PUNCT
easat-6654	321	60	pp	pp	ADJ
easat-6654	321	61	.	.	PUNCT
easat-6654	322	1	499	499	NUM
easat-6654	322	2	-	-	SYM
easat-6654	322	3	523	523	NUM
easat-6654	322	4	,	,	PUNCT
easat-6654	322	5	2016	2016	NUM
easat-6654	322	6	.	.	PUNCT
easat-6654	323	1	https://doi.org/10.1108/jkm-03-2015-0100	https://doi.org/10.1108/jkm-03-2015-0100	VERB
easat-6654	324	1	[	[	X
easat-6654	324	2	12	12	NUM
easat-6654	324	3	]	]	PUNCT
easat-6654	324	4	e.	e.	PROPN
easat-6654	324	5	garcia	garcia	PROPN
easat-6654	324	6	-	-	PUNCT
easat-6654	324	7	sanchez	sanchez	PROPN
easat-6654	324	8	,	,	PUNCT
easat-6654	324	9	v.	v.	ADP
easat-6654	324	10	j.	j.	PROPN
easat-6654	324	11	garcia	garcia	PROPN
easat-6654	324	12	-	-	PUNCT
easat-6654	324	13	morales	morales	PROPN
easat-6654	324	14	,	,	PUNCT
easat-6654	324	15	and	and	CCONJ
easat-6654	324	16	r.	r.	PROPN
easat-6654	324	17	martín	martín	PROPN
easat-6654	324	18	-	-	PUNCT
easat-6654	324	19	rojas	rojas	PROPN
easat-6654	324	20	,	,	PUNCT
easat-6654	324	21	"	"	PUNCT
easat-6654	324	22	innovation	innovation	NOUN
easat-6654	324	23	,	,	PUNCT
easat-6654	324	24	absorptive	absorptive	ADJ
easat-6654	324	25	capacity	capacity	NOUN
easat-6654	324	26	,	,	PUNCT
easat-6654	324	27	and	and	CCONJ
easat-6654	324	28	business	business	NOUN
easat-6654	324	29	performance	performance	NOUN
easat-6654	324	30	:	:	PUNCT
easat-6654	324	31	the	the	DET
easat-6654	324	32	moderating	moderate	VERB
easat-6654	324	33	role	role	NOUN
easat-6654	324	34	of	of	ADP
easat-6654	324	35	market	market	NOUN
easat-6654	324	36	conditions	condition	NOUN
easat-6654	324	37	,	,	PUNCT
easat-6654	324	38	"	"	PUNCT
easat-6654	324	39	technological	technological	ADJ
easat-6654	324	40	forecasting	forecasting	NOUN
easat-6654	324	41	and	and	CCONJ
easat-6654	324	42	social	social	ADJ
easat-6654	324	43	change	change	NOUN
easat-6654	324	44	,	,	PUNCT
easat-6654	324	45	vol	vol	NOUN
easat-6654	324	46	.	.	PROPN
easat-6654	324	47	162	162	NUM
easat-6654	324	48	,	,	PUNCT
easat-6654	324	49	p.	p.	NOUN
easat-6654	324	50	120341	120341	NUM
easat-6654	324	51	,	,	PUNCT
easat-6654	324	52	2021	2021	NUM
easat-6654	324	53	.	.	PUNCT
easat-6654	325	1	https://doi.org/10.1016/j.techfore.2020.120341	https://doi.org/10.1016/j.techfore.2020.120341	NOUN
easat-6654	325	2	[	[	X
easat-6654	325	3	13	13	NUM
easat-6654	325	4	]	]	PUNCT
easat-6654	325	5	v.	v.	X
easat-6654	325	6	ratten	ratten	PROPN
easat-6654	325	7	,	,	PUNCT
easat-6654	325	8	"	"	PUNCT
easat-6654	325	9	the	the	DET
easat-6654	325	10	impact	impact	NOUN
easat-6654	325	11	of	of	ADP
easat-6654	325	12	branding	brand	VERB
easat-6654	325	13	on	on	ADP
easat-6654	325	14	cultural	cultural	ADJ
easat-6654	325	15	industries	industry	NOUN
easat-6654	325	16	:	:	PUNCT
easat-6654	325	17	a	a	DET
easat-6654	325	18	focus	focus	NOUN
easat-6654	325	19	on	on	ADP
easat-6654	325	20	smes	sme	NOUN
easat-6654	325	21	in	in	ADP
easat-6654	325	22	traditional	traditional	ADJ
easat-6654	325	23	markets	market	NOUN
easat-6654	325	24	,	,	PUNCT
easat-6654	325	25	"	"	PUNCT
easat-6654	325	26	journal	journal	NOUN
easat-6654	325	27	of	of	ADP
easat-6654	325	28	business	business	NOUN
easat-6654	325	29	research	research	NOUN
easat-6654	325	30	,	,	PUNCT
easat-6654	325	31	vol	vol	NOUN
easat-6654	325	32	.	.	PUNCT
easat-6654	326	1	127	127	NUM
easat-6654	326	2	,	,	PUNCT
easat-6654	326	3	pp	pp	ADJ
easat-6654	326	4	.	.	PUNCT
easat-6654	327	1	361	361	NUM
easat-6654	327	2	-	-	SYM
easat-6654	327	3	368	368	NUM
easat-6654	327	4	,	,	PUNCT
easat-6654	327	5	2021	2021	NUM
easat-6654	327	6	.	.	PUNCT
easat-6654	328	1	https://doi.org/10.1016/j.jbusres.2021.01.018	https://doi.org/10.1016/j.jbusres.2021.01.018	NOUN
easat-6654	329	1	[	[	X
easat-6654	329	2	14	14	NUM
easat-6654	329	3	]	]	X
easat-6654	329	4	j.	j.	PROPN
easat-6654	329	5	kim	kim	PROPN
easat-6654	329	6	and	and	CCONJ
easat-6654	329	7	j.	j.	PROPN
easat-6654	329	8	lee	lee	PROPN
easat-6654	329	9	,	,	PUNCT
easat-6654	329	10	"	"	PUNCT
easat-6654	329	11	the	the	DET
easat-6654	329	12	relationship	relationship	NOUN
easat-6654	329	13	between	between	ADP
easat-6654	329	14	brand	brand	NOUN
easat-6654	329	15	authenticity	authenticity	NOUN
easat-6654	329	16	and	and	CCONJ
easat-6654	329	17	customer	customer	NOUN
easat-6654	329	18	loyalty	loyalty	NOUN
easat-6654	329	19	:	:	PUNCT
easat-6654	329	20	a	a	DET
easat-6654	329	21	meta	meta	ADJ
easat-6654	329	22	-	-	PUNCT
easat-6654	329	23	analytic	analytic	ADJ
easat-6654	329	24	review	review	NOUN
easat-6654	329	25	,	,	PUNCT
easat-6654	329	26	"	"	PUNCT
easat-6654	329	27	journal	journal	NOUN
easat-6654	329	28	of	of	ADP
easat-6654	329	29	business	business	NOUN
easat-6654	329	30	research	research	NOUN
easat-6654	329	31	,	,	PUNCT
easat-6654	329	32	vol	vol	NOUN
easat-6654	329	33	.	.	PROPN
easat-6654	330	1	123	123	NUM
easat-6654	330	2	,	,	PUNCT
easat-6654	330	3	pp	pp	ADJ
easat-6654	330	4	.	.	PUNCT
easat-6654	331	1	16	16	NUM
easat-6654	331	2	-	-	SYM
easat-6654	331	3	25	25	NUM
easat-6654	331	4	,	,	PUNCT
easat-6654	331	5	2020	2020	NUM
easat-6654	331	6	.	.	PUNCT
easat-6654	332	1	https://doi.org/10.1016/j.jbusres.2020.10.048	https://doi.org/10.1016/j.jbusres.2020.10.048	PROPN
easat-6654	333	1	[	[	X
easat-6654	333	2	15	15	NUM
easat-6654	333	3	]	]	PUNCT
easat-6654	333	4	q.	q.	PROPN
easat-6654	333	5	zhou	zhou	PROPN
easat-6654	333	6	,	,	PUNCT
easat-6654	333	7	y.	y.	PROPN
easat-6654	333	8	zhao	zhao	PROPN
easat-6654	333	9	,	,	PUNCT
easat-6654	333	10	and	and	CCONJ
easat-6654	333	11	w.	w.	PROPN
easat-6654	333	12	xia	xia	PROPN
easat-6654	333	13	,	,	PUNCT
easat-6654	333	14	"	"	PUNCT
easat-6654	333	15	supply	supply	NOUN
easat-6654	333	16	chain	chain	NOUN
easat-6654	333	17	collaboration	collaboration	NOUN
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easat-6654	333	20	capability	capability	NOUN
easat-6654	333	21	and	and	CCONJ
easat-6654	333	22	firm	firm	ADJ
easat-6654	333	23	performance	performance	NOUN
easat-6654	333	24	:	:	PUNCT
easat-6654	333	25	evidence	evidence	NOUN
easat-6654	333	26	from	from	ADP
easat-6654	333	27	the	the	DET
easat-6654	333	28	manufacturing	manufacturing	NOUN
easat-6654	333	29	industry	industry	NOUN
easat-6654	333	30	,	,	PUNCT
easat-6654	333	31	"	"	PUNCT
easat-6654	333	32	journal	journal	NOUN
easat-6654	333	33	of	of	ADP
easat-6654	333	34	business	business	NOUN
easat-6654	333	35	research	research	NOUN
easat-6654	333	36	,	,	PUNCT
easat-6654	333	37	vol	vol	NOUN
easat-6654	333	38	.	.	PROPN
easat-6654	333	39	140	140	NUM
easat-6654	333	40	,	,	PUNCT
easat-6654	333	41	pp	pp	ADJ
easat-6654	333	42	.	.	PUNCT
easat-6654	334	1	399	399	NUM
easat-6654	334	2	-	-	SYM
easat-6654	334	3	408	408	NUM
easat-6654	334	4	,	,	PUNCT
easat-6654	334	5	2022	2022	NUM
easat-6654	334	6	.	.	PUNCT
easat-6654	335	1	https://doi.org/10.1016/j.jbusres.2021.11.025	https://doi.org/10.1016/j.jbusres.2021.11.025	PROPN
easat-6654	335	2	[	[	X
easat-6654	335	3	16	16	NUM
easat-6654	335	4	]	]	PUNCT
easat-6654	335	5	j.	j.	PROPN
easat-6654	335	6	w.	w.	PROPN
easat-6654	335	7	creswell	creswell	PROPN
easat-6654	335	8	,	,	PUNCT
easat-6654	335	9	research	research	NOUN
easat-6654	335	10	design	design	NOUN
easat-6654	335	11	:	:	PUNCT
easat-6654	335	12	qualitative	qualitative	NOUN
easat-6654	335	13	,	,	PUNCT
easat-6654	335	14	quantitative	quantitative	ADJ
easat-6654	335	15	,	,	PUNCT
easat-6654	335	16	and	and	CCONJ
easat-6654	335	17	mixed	mixed	ADJ
easat-6654	335	18	methods	method	NOUN
easat-6654	335	19	approaches	approach	NOUN
easat-6654	335	20	,	,	PUNCT
easat-6654	335	21	4th	4th	ADJ
easat-6654	335	22	ed	ed	NOUN
easat-6654	335	23	.	.	PROPN
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easat-6654	335	28	:	:	PUNCT
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easat-6654	335	31	,	,	PUNCT
easat-6654	335	32	2014	2014	NUM
easat-6654	335	33	.	.	PUNCT
easat-6654	336	1	[	[	X
easat-6654	336	2	17	17	NUM
easat-6654	336	3	]	]	X
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easat-6654	336	10	"	"	PUNCT
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easat-6654	336	12	and	and	CCONJ
easat-6654	336	13	sampling	sample	VERB
easat-6654	336	14	methods	method	NOUN
easat-6654	336	15	,	,	PUNCT
easat-6654	336	16	"	"	PUNCT
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easat-6654	336	26	,	,	PUNCT
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easat-6654	336	29	6	6	NUM
easat-6654	336	30	,	,	PUNCT
easat-6654	336	31	p.	p.	NOUN
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easat-6654	336	33	,	,	PUNCT
easat-6654	336	34	2017	2017	NUM
easat-6654	336	35	.	.	PUNCT
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easat-6654	337	3	18	18	NUM
easat-6654	337	4	]	]	X
easat-6654	337	5	w.	w.	PROPN
easat-6654	337	6	m.	m.	NOUN
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easat-6654	337	8	,	,	PUNCT
easat-6654	337	9	likert	likert	ADJ
easat-6654	337	10	-	-	ADJ
easat-6654	337	11	type	type	ADJ
easat-6654	337	12	scale	scale	NOUN
easat-6654	337	13	response	response	NOUN
easat-6654	337	14	anchors	anchor	NOUN
easat-6654	337	15	.	.	PUNCT
easat-6654	338	1	clemson	clemson	PROPN
easat-6654	338	2	,	,	PUNCT
easat-6654	338	3	sc	sc	PROPN
easat-6654	338	4	:	:	PUNCT
easat-6654	338	5	clemson	clemson	PROPN
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easat-6654	338	7	,	,	PUNCT
easat-6654	338	8	2006	2006	NUM
easat-6654	338	9	.	.	PUNCT
easat-6654	339	1	[	[	X
easat-6654	339	2	19	19	NUM
easat-6654	339	3	]	]	PUNCT
easat-6654	339	4	m.	m.	NOUN
easat-6654	339	5	saunders	saunder	NOUN
easat-6654	339	6	,	,	PUNCT
easat-6654	339	7	p.	p.	PROPN
easat-6654	339	8	lewis	lewis	PROPN
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easat-6654	339	10	and	and	CCONJ
easat-6654	339	11	a.	a.	PROPN
easat-6654	339	12	thornhill	thornhill	PROPN
easat-6654	339	13	,	,	PUNCT
easat-6654	339	14	research	research	NOUN
easat-6654	339	15	methods	method	NOUN
easat-6654	339	16	for	for	ADP
easat-6654	339	17	business	business	NOUN
easat-6654	339	18	students	student	NOUN
easat-6654	339	19	,	,	PUNCT
easat-6654	339	20	8th	8th	ADJ
easat-6654	339	21	ed	ed	NOUN
easat-6654	339	22	.	.	PUNCT
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easat-6654	339	24	,	,	PUNCT
easat-6654	339	25	england	england	PROPN
easat-6654	339	26	:	:	PUNCT
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easat-6654	339	31	.	.	PUNCT
easat-6654	340	1	[	[	X
easat-6654	340	2	20	20	NUM
easat-6654	340	3	]	]	PUNCT
easat-6654	340	4	j.	j.	PROPN
easat-6654	340	5	f.	f.	PROPN
easat-6654	340	6	hair	hair	PROPN
easat-6654	340	7	,	,	PUNCT
easat-6654	340	8	w.	w.	PROPN
easat-6654	340	9	c.	c.	PROPN
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easat-6654	340	11	,	,	PUNCT
easat-6654	340	12	b.	b.	PROPN
easat-6654	340	13	j.	j.	PROPN
easat-6654	340	14	babin	babin	PROPN
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easat-6654	340	16	and	and	CCONJ
easat-6654	340	17	r.	r.	PROPN
easat-6654	340	18	e.	e.	PROPN
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easat-6654	340	25	8th	8th	ADJ
easat-6654	340	26	ed	ed	NOUN
easat-6654	340	27	.	.	PUNCT
easat-6654	341	1	boston	boston	PROPN
easat-6654	341	2	:	:	PUNCT
easat-6654	341	3	cengage	cengage	PROPN
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easat-6654	341	7	.	.	PUNCT
easat-6654	342	1	[	[	X
easat-6654	342	2	21	21	NUM
easat-6654	342	3	]	]	PUNCT
easat-6654	342	4	x.	x.	NOUN
easat-6654	342	5	meng	meng	PROPN
easat-6654	342	6	,	,	PUNCT
easat-6654	342	7	y.	y.	PROPN
easat-6654	342	8	zhang	zhang	PROPN
easat-6654	342	9	,	,	PUNCT
easat-6654	342	10	and	and	CCONJ
easat-6654	342	11	l.	l.	PROPN
easat-6654	342	12	wang	wang	PROPN
easat-6654	342	13	,	,	PUNCT
easat-6654	342	14	"	"	PUNCT
easat-6654	342	15	innovation	innovation	NOUN
easat-6654	342	16	as	as	ADP
easat-6654	342	17	a	a	DET
easat-6654	342	18	driver	driver	NOUN
easat-6654	342	19	of	of	ADP
easat-6654	342	20	brand	brand	NOUN
easat-6654	342	21	differentiation	differentiation	NOUN
easat-6654	342	22	and	and	CCONJ
easat-6654	342	23	customer	customer	NOUN
easat-6654	342	24	loyalty	loyalty	NOUN
easat-6654	342	25	in	in	ADP
easat-6654	342	26	the	the	DET
easat-6654	342	27	batik	batik	NOUN
easat-6654	342	28	industry	industry	NOUN
easat-6654	342	29	,	,	PUNCT
easat-6654	342	30	"	"	PUNCT
easat-6654	342	31	journal	journal	NOUN
easat-6654	342	32	of	of	ADP
easat-6654	342	33	business	business	NOUN
easat-6654	342	34	research	research	NOUN
easat-6654	342	35	,	,	PUNCT
easat-6654	342	36	vol	vol	NOUN
easat-6654	342	37	.	.	PROPN
easat-6654	342	38	145	145	NUM
easat-6654	342	39	,	,	PUNCT
easat-6654	342	40	pp	pp	ADJ
easat-6654	342	41	.	.	PUNCT
easat-6654	343	1	456–467	456–467	NUM
easat-6654	343	2	.	.	NOUN
easat-6654	343	3	,	,	PUNCT
easat-6654	343	4	2022	2022	NUM
easat-6654	343	5	.	.	PUNCT
easat-6654	344	1	https://doi.org/10.1016/j.jbusres.2022.03.045	https://doi.org/10.1016/j.jbusres.2022.03.045	PROPN
easat-6654	344	2	[	[	SYM
easat-6654	344	3	22	22	NUM
easat-6654	344	4	]	]	PUNCT
easat-6654	344	5	l.	l.	PROPN
easat-6654	344	6	d.	d.	PROPN
easat-6654	344	7	hollebeek	hollebeek	PROPN
easat-6654	344	8	,	,	PUNCT
easat-6654	344	9	d.	d.	PROPN
easat-6654	344	10	e.	e.	PROPN
easat-6654	344	11	sprott	sprott	PROPN
easat-6654	344	12	,	,	PUNCT
easat-6654	344	13	and	and	CCONJ
easat-6654	344	14	t.	t.	PROPN
easat-6654	344	15	w.	w.	PROPN
easat-6654	344	16	andreassen	andreassen	PROPN
easat-6654	344	17	,	,	PUNCT
easat-6654	344	18	"	"	PUNCT
easat-6654	344	19	customer	customer	NOUN
easat-6654	344	20	engagement	engagement	NOUN
easat-6654	344	21	in	in	ADP
easat-6654	344	22	evolving	evolve	VERB
easat-6654	344	23	technological	technological	ADJ
easat-6654	344	24	environments	environment	NOUN
easat-6654	344	25	:	:	PUNCT
easat-6654	344	26	managing	manage	VERB
easat-6654	344	27	and	and	CCONJ
easat-6654	344	28	leveraging	leverage	VERB
easat-6654	344	29	customer	customer	NOUN
easat-6654	344	30	participation	participation	NOUN
easat-6654	344	31	through	through	ADP
easat-6654	344	32	e	e	NOUN
easat-6654	344	33	-	-	NOUN
easat-6654	344	34	commerce	commerce	NOUN
easat-6654	344	35	and	and	CCONJ
easat-6654	344	36	social	social	ADJ
easat-6654	344	37	media	medium	NOUN
easat-6654	344	38	,	,	PUNCT
easat-6654	344	39	"	"	PUNCT
easat-6654	344	40	journal	journal	NOUN
easat-6654	344	41	of	of	ADP
easat-6654	344	42	business	business	NOUN
easat-6654	344	43	research	research	NOUN
easat-6654	344	44	,	,	PUNCT
easat-6654	344	45	vol	vol	NOUN
easat-6654	344	46	.	.	PROPN
easat-6654	344	47	100	100	NUM
easat-6654	344	48	,	,	PUNCT
easat-6654	344	49	pp	pp	ADJ
easat-6654	344	50	.	.	PUNCT
easat-6654	345	1	253	253	NUM
easat-6654	345	2	-	-	SYM
easat-6654	345	3	259	259	NUM
easat-6654	345	4	,	,	PUNCT
easat-6654	345	5	2019	2019	NUM
easat-6654	345	6	.	.	PUNCT
easat-6654	346	1	https://doi.org/10.1016/j.jbusres.2019.03.011	https://doi.org/10.1016/j.jbusres.2019.03.011	NUM
easat-6654	346	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-6654	346	3	https://doi.org/10.5539/cis.v13n3p30	https://doi.org/10.5539/cis.v13n3p30	NOUN
easat-6654	346	4	https://doi.org/10.1016/j.jbusres.2013.05.041	https://doi.org/10.1016/j.jbusres.2013.05.041	VERB
easat-6654	346	5	https://doi.org/10.1007/s10824-020-09370-1	https://doi.org/10.1007/s10824-020-09370-1	X
easat-6654	346	6	https://doi.org/10.1057/s41262-021-00228-3	https://doi.org/10.1057/s41262-021-00228-3	NUM
easat-6654	346	7	https://doi.org/10.1057/s41262-021-00228-3	https://doi.org/10.1057/s41262-021-00228-3	NUM
easat-6654	347	1	https://doi.org/10.1016/j.jbusres.2015.10.092	https://doi.org/10.1016/j.jbusres.2015.10.092	VERB
easat-6654	347	2	https://doi.org/10.1016/j.jbusres.2020.06.039	https://doi.org/10.1016/j.jbusres.2020.06.039	NOUN
easat-6654	347	3	https://doi.org/10.1016/j.jbusres.2020.05.050	https://doi.org/10.1016/j.jbusres.2020.05.050	PROPN
easat-6654	347	4	https://doi.org/10.1016/j.jbusres.2021.09.048	https://doi.org/10.1016/j.jbusres.2021.09.048	PROPN
easat-6654	347	5	https://doi.org/10.1016/j.technovation.2022.102518	https://doi.org/10.1016/j.technovation.2022.102518	PROPN
easat-6654	347	6	https://doi.org/10.1016/j.jbusres.2020.12.030	https://doi.org/10.1016/j.jbusres.2020.12.030	PROPN
easat-6654	347	7	https://doi.org/10.1108/jkm-03-2015-0100	https://doi.org/10.1108/jkm-03-2015-0100	NOUN
easat-6654	347	8	https://doi.org/10.1016/j.techfore.2020.120341	https://doi.org/10.1016/j.techfore.2020.120341	PROPN
easat-6654	347	9	https://doi.org/10.1016/j.jbusres.2021.01.018	https://doi.org/10.1016/j.jbusres.2021.01.018	NOUN
easat-6654	347	10	https://doi.org/10.1016/j.jbusres.2020.10.048	https://doi.org/10.1016/j.jbusres.2020.10.048	ADJ
easat-6654	347	11	https://doi.org/10.1016/j.jbusres.2021.11.025	https://doi.org/10.1016/j.jbusres.2021.11.025	PROPN
easat-6654	347	12	https://doi.org/10.15406/bbij.2017.05.00149	https://doi.org/10.15406/bbij.2017.05.00149	ADJ
easat-6654	347	13	https://doi.org/10.1016/j.jbusres.2022.03.045	https://doi.org/10.1016/j.jbusres.2022.03.045	ADJ
easat-6654	347	14	https://doi.org/10.1016/j.jbusres.2019.03.011	https://doi.org/10.1016/j.jbusres.2019.03.011	NUM
easat-6654	347	15	2812	2812	NUM
easat-6654	347	16	edelweiss	edelweiss	PROPN
easat-6654	347	17	applied	apply	VERB
easat-6654	347	18	science	science	NOUN
easat-6654	347	19	and	and	CCONJ
easat-6654	347	20	technology	technology	NOUN
easat-6654	347	21	issn	issn	PROPN
easat-6654	347	22	:	:	PUNCT
easat-6654	347	23	2576	2576	NUM
easat-6654	347	24	-	-	SYM
easat-6654	347	25	8484	8484	NUM
easat-6654	347	26	vol	vol	NOUN
easat-6654	347	27	.	.	PROPN
easat-6654	348	1	9	9	NUM
easat-6654	348	2	,	,	PUNCT
easat-6654	348	3	no	no	INTJ
easat-6654	348	4	.	.	NOUN
easat-6654	348	5	4	4	NUM
easat-6654	348	6	:	:	SYM
easat-6654	348	7	2803	2803	NUM
easat-6654	348	8	-	-	SYM
easat-6654	348	9	2812	2812	NUM
easat-6654	348	10	,	,	PUNCT
easat-6654	348	11	2025	2025	NUM
easat-6654	348	12	doi	doi	NOUN
easat-6654	348	13	:	:	PUNCT
easat-6654	348	14	10.55214/25768484.v9i4.6654	10.55214/25768484.v9i4.6654	NUM
easat-6654	348	15	©	©	PROPN
easat-6654	348	16	2025	2025	NUM
easat-6654	348	17	by	by	ADP
easat-6654	348	18	the	the	DET
easat-6654	348	19	authors	author	NOUN
easat-6654	348	20	;	;	PUNCT
easat-6654	348	21	licensee	licensee	PROPN
easat-6654	348	22	learning	learning	NOUN
easat-6654	348	23	gate	gate	NOUN
easat-6654	349	1	[	[	X
easat-6654	349	2	23	23	NUM
easat-6654	349	3	]	]	X
easat-6654	350	1	y.	y.	PROPN
easat-6654	350	2	wang	wang	PROPN
easat-6654	350	3	and	and	CCONJ
easat-6654	350	4	y.	y.	PROPN
easat-6654	350	5	chen	chen	PROPN
easat-6654	350	6	,	,	PUNCT
easat-6654	350	7	"	"	PUNCT
easat-6654	350	8	cultural	cultural	ADJ
easat-6654	350	9	brands	brand	NOUN
easat-6654	350	10	:	:	PUNCT
easat-6654	350	11	bridging	bridge	VERB
easat-6654	350	12	the	the	DET
easat-6654	350	13	gap	gap	NOUN
easat-6654	350	14	between	between	ADP
easat-6654	350	15	customer	customer	NOUN
easat-6654	350	16	and	and	CCONJ
easat-6654	350	17	market	market	NOUN
easat-6654	350	18	orientation	orientation	NOUN
easat-6654	350	19	,	,	PUNCT
easat-6654	350	20	"	"	PUNCT
easat-6654	350	21	journal	journal	NOUN
easat-6654	350	22	of	of	ADP
easat-6654	350	23	business	business	NOUN
easat-6654	350	24	research	research	NOUN
easat-6654	350	25	,	,	PUNCT
easat-6654	350	26	vol	vol	NOUN
easat-6654	350	27	.	.	PROPN
easat-6654	350	28	132	132	NUM
easat-6654	350	29	,	,	PUNCT
easat-6654	350	30	pp	pp	ADJ
easat-6654	350	31	.	.	PUNCT
easat-6654	351	1	529	529	NUM
easat-6654	351	2	-	-	SYM
easat-6654	351	3	539	539	NUM
easat-6654	351	4	,	,	PUNCT
easat-6654	351	5	2021	2021	NUM
easat-6654	351	6	.	.	PUNCT
easat-6654	352	1	https://doi.org/10.1016/j.jbusres.2020.03.056	https://doi.org/10.1016/j.jbusres.2020.03.056	NUM
easat-6654	352	2	[	[	X
easat-6654	352	3	24	24	NUM
easat-6654	352	4	]	]	PUNCT
easat-6654	352	5	j.	j.	PROPN
easat-6654	352	6	barney	barney	PROPN
easat-6654	352	7	,	,	PUNCT
easat-6654	352	8	"	"	PUNCT
easat-6654	352	9	firm	firm	ADJ
easat-6654	352	10	resources	resource	NOUN
easat-6654	352	11	and	and	CCONJ
easat-6654	352	12	sustained	sustain	VERB
easat-6654	352	13	competitive	competitive	ADJ
easat-6654	352	14	advantage	advantage	NOUN
easat-6654	352	15	,	,	PUNCT
easat-6654	352	16	"	"	PUNCT
easat-6654	352	17	journal	journal	NOUN
easat-6654	352	18	of	of	ADP
easat-6654	352	19	management	management	NOUN
easat-6654	352	20	,	,	PUNCT
easat-6654	352	21	vol	vol	NOUN
easat-6654	352	22	.	.	PROPN
easat-6654	353	1	17	17	NUM
easat-6654	353	2	,	,	PUNCT
easat-6654	353	3	no	no	INTJ
easat-6654	353	4	.	.	NOUN
easat-6654	353	5	1	1	NUM
easat-6654	353	6	,	,	PUNCT
easat-6654	353	7	pp	pp	ADJ
easat-6654	353	8	.	.	PUNCT
easat-6654	354	1	99	99	NUM
easat-6654	354	2	-	-	SYM
easat-6654	354	3	120	120	NUM
easat-6654	354	4	,	,	PUNCT
easat-6654	354	5	1991	1991	NUM
easat-6654	354	6	.	.	PUNCT
easat-6654	355	1	https://doi.org/10.1177/014920639101700108	https://doi.org/10.1177/014920639101700108	CCONJ
easat-6654	355	2	https://doi.org/10.1016/j.jbusres.2020.03.056	https://doi.org/10.1016/j.jbusres.2020.03.056	NUM
easat-6654	355	3	https://doi.org/10.1177/014920639101700108	https://doi.org/10.1177/014920639101700108	NOUN