id	sid	tid	token	lemma	pos
easat-6927	1	1	edelweiss	edelweiss	PROPN
easat-6927	1	2	applied	apply	VERB
easat-6927	1	3	science	science	NOUN
easat-6927	1	4	and	and	CCONJ
easat-6927	1	5	technology	technology	NOUN
easat-6927	1	6	issn	issn	PROPN
easat-6927	1	7	:	:	PUNCT
easat-6927	1	8	2576	2576	NUM
easat-6927	1	9	-	-	SYM
easat-6927	1	10	8484	8484	NUM
easat-6927	1	11	vol	vol	NOUN
easat-6927	1	12	.	.	PROPN
easat-6927	2	1	9	9	NUM
easat-6927	2	2	,	,	PUNCT
easat-6927	2	3	no	no	INTJ
easat-6927	2	4	.	.	NOUN
easat-6927	2	5	5	5	NUM
easat-6927	2	6	,	,	PUNCT
easat-6927	2	7	473	473	NUM
easat-6927	2	8	-	-	SYM
easat-6927	2	9	488	488	NUM
easat-6927	2	10	2025	2025	NUM
easat-6927	2	11	publisher	publisher	NOUN
easat-6927	2	12	:	:	PUNCT
easat-6927	2	13	learning	learn	VERB
easat-6927	2	14	gate	gate	NOUN
easat-6927	2	15	doi	doi	PROPN
easat-6927	2	16	:	:	PUNCT
easat-6927	2	17	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	2	18	©	©	PROPN
easat-6927	2	19	2025	2025	NUM
easat-6927	2	20	by	by	ADP
easat-6927	2	21	the	the	DET
easat-6927	2	22	authors	author	NOUN
easat-6927	2	23	;	;	PUNCT
easat-6927	2	24	licensee	licensee	PROPN
easat-6927	2	25	learning	learning	NOUN
easat-6927	2	26	gate	gate	NOUN
easat-6927	3	1	©	©	PROPN
easat-6927	3	2	2025	2025	NUM
easat-6927	3	3	by	by	ADP
easat-6927	3	4	the	the	DET
easat-6927	3	5	authors	author	NOUN
easat-6927	3	6	;	;	PUNCT
easat-6927	3	7	licensee	licensee	PROPN
easat-6927	3	8	learning	learning	NOUN
easat-6927	3	9	gate	gate	NOUN
easat-6927	3	10	history	history	NOUN
easat-6927	3	11	:	:	PUNCT
easat-6927	3	12	received	receive	VERB
easat-6927	3	13	:	:	PUNCT
easat-6927	3	14	21	21	NUM
easat-6927	3	15	february	february	NOUN
easat-6927	3	16	2025	2025	NUM
easat-6927	3	17	;	;	PUNCT
easat-6927	3	18	revised	revise	VERB
easat-6927	3	19	:	:	PUNCT
easat-6927	3	20	23	23	NUM
easat-6927	3	21	april	april	PROPN
easat-6927	3	22	2025	2025	NUM
easat-6927	3	23	;	;	PUNCT
easat-6927	3	24	accepted	accept	VERB
easat-6927	3	25	:	:	PUNCT
easat-6927	3	26	28	28	NUM
easat-6927	3	27	april	april	PROPN
easat-6927	3	28	2025	2025	NUM
easat-6927	3	29	;	;	PUNCT
easat-6927	3	30	published	publish	VERB
easat-6927	3	31	:	:	PUNCT
easat-6927	3	32	6	6	NUM
easat-6927	3	33	may	may	PROPN
easat-6927	3	34	2025	2025	NUM
easat-6927	3	35	*	*	PUNCT
easat-6927	3	36	correspondence	correspondence	NOUN
easat-6927	3	37	:	:	PUNCT
easat-6927	3	38	honghaicbtv@yahoo.com.vn	honghaicbtv@yahoo.com.vn	ADJ
easat-6927	3	39	enhancing	enhance	VERB
easat-6927	3	40	business	business	NOUN
easat-6927	3	41	performance	performance	NOUN
easat-6927	3	42	of	of	ADP
easat-6927	3	43	small	small	ADJ
easat-6927	3	44	and	and	CCONJ
easat-6927	3	45	medium	medium	ADJ
easat-6927	3	46	-	-	PUNCT
easat-6927	3	47	sized	sized	ADJ
easat-6927	3	48	travel	travel	NOUN
easat-6927	3	49	enterprises	enterprise	NOUN
easat-6927	3	50	in	in	ADP
easat-6927	3	51	ho	ho	PROPN
easat-6927	3	52	chi	chi	PROPN
easat-6927	3	53	minh	minh	PROPN
easat-6927	3	54	city	city	PROPN
easat-6927	3	55	,	,	PUNCT
easat-6927	3	56	vietnam	vietnam	PROPN
easat-6927	3	57	tam	tam	PROPN
easat-6927	3	58	minh	minh	PROPN
easat-6927	4	1	huynh1	huynh1	PROPN
easat-6927	4	2	,	,	PUNCT
easat-6927	4	3	hiep	hiep	PROPN
easat-6927	4	4	bao	bao	PROPN
easat-6927	4	5	chu2	chu2	PROPN
easat-6927	4	6	,	,	PUNCT
easat-6927	4	7	ha	ha	INTJ
easat-6927	4	8	hong	hong	PROPN
easat-6927	4	9	nguyen3	nguyen3	PROPN
easat-6927	4	10	*	*	PUNCT
easat-6927	4	11	1,2nguyen	1,2nguyen	NUM
easat-6927	4	12	tat	tat	NOUN
easat-6927	4	13	thanh	thanh	PROPN
easat-6927	4	14	university	university	PROPN
easat-6927	4	15	,	,	PUNCT
easat-6927	4	16	vietnam	vietnam	PROPN
easat-6927	4	17	;	;	PUNCT
easat-6927	4	18	tamhm@ntt.edu.vn	tamhm@ntt.edu.vn	NOUN
easat-6927	4	19	(	(	PUNCT
easat-6927	4	20	t.m.h	t.m.h	PROPN
easat-6927	4	21	.	.	PUNCT
easat-6927	4	22	)	)	PUNCT
easat-6927	5	1	cbhiep@ntt.edu.vn	cbhiep@ntt.edu.vn	PROPN
easat-6927	5	2	(	(	PUNCT
easat-6927	5	3	h.b.c	h.b.c	PROPN
easat-6927	5	4	.	.	PUNCT
easat-6927	5	5	)	)	PUNCT
easat-6927	5	6	.	.	PUNCT
easat-6927	6	1	3school	3school	NUM
easat-6927	6	2	economics	economic	NOUN
easat-6927	6	3	and	and	CCONJ
easat-6927	6	4	law	law	NOUN
easat-6927	6	5	,	,	PUNCT
easat-6927	6	6	tra	tra	PROPN
easat-6927	6	7	vinh	vinh	PROPN
easat-6927	6	8	university	university	PROPN
easat-6927	6	9	,	,	PUNCT
easat-6927	6	10	vietnam	vietnam	PROPN
easat-6927	6	11	;	;	PUNCT
easat-6927	6	12	honghaicbtv@yahoo.com.vn	honghaicbtv@yahoo.com.vn	ADJ
easat-6927	6	13	(	(	PUNCT
easat-6927	6	14	h.h.n	h.h.n	PROPN
easat-6927	6	15	.	.	PUNCT
easat-6927	6	16	)	)	PUNCT
easat-6927	6	17	.	.	PUNCT
easat-6927	7	1	abstract	abstract	ADV
easat-6927	7	2	:	:	PUNCT
easat-6927	7	3	the	the	DET
easat-6927	7	4	purpose	purpose	NOUN
easat-6927	7	5	of	of	ADP
easat-6927	7	6	this	this	DET
easat-6927	7	7	study	study	NOUN
easat-6927	7	8	was	be	AUX
easat-6927	7	9	to	to	PART
easat-6927	7	10	investigate	investigate	VERB
easat-6927	7	11	the	the	DET
easat-6927	7	12	innovation	innovation	NOUN
easat-6927	7	13	capabilities	capability	NOUN
easat-6927	7	14	in	in	ADP
easat-6927	7	15	tourism	tourism	NOUN
easat-6927	7	16	businesses	business	NOUN
easat-6927	7	17	in	in	ADP
easat-6927	7	18	ho	ho	PROPN
easat-6927	7	19	chi	chi	PROPN
easat-6927	7	20	minh	minh	PROPN
easat-6927	7	21	city	city	PROPN
easat-6927	7	22	,	,	PUNCT
easat-6927	7	23	vietnam	vietnam	PROPN
easat-6927	7	24	.	.	PUNCT
easat-6927	8	1	data	datum	NOUN
easat-6927	8	2	for	for	ADP
easat-6927	8	3	the	the	DET
easat-6927	8	4	study	study	NOUN
easat-6927	8	5	was	be	AUX
easat-6927	8	6	gathered	gather	VERB
easat-6927	8	7	between	between	ADP
easat-6927	8	8	may	may	PROPN
easat-6927	8	9	4	4	NUM
easat-6927	8	10	,	,	PUNCT
easat-6927	8	11	2024	2024	NUM
easat-6927	8	12	,	,	PUNCT
easat-6927	8	13	and	and	CCONJ
easat-6927	8	14	october	october	PROPN
easat-6927	8	15	12	12	NUM
easat-6927	8	16	,	,	PUNCT
easat-6927	8	17	2024	2024	NUM
easat-6927	8	18	,	,	PUNCT
easat-6927	8	19	by	by	ADP
easat-6927	8	20	surveying	survey	VERB
easat-6927	8	21	443	443	NUM
easat-6927	8	22	managers	manager	NOUN
easat-6927	8	23	who	who	PRON
easat-6927	8	24	are	be	AUX
easat-6927	8	25	directly	directly	ADV
easat-6927	8	26	in	in	ADP
easat-6927	8	27	charge	charge	NOUN
easat-6927	8	28	of	of	ADP
easat-6927	8	29	tourism	tourism	NOUN
easat-6927	8	30	businesses	business	NOUN
easat-6927	8	31	in	in	ADP
easat-6927	8	32	ho	ho	PROPN
easat-6927	8	33	chi	chi	PROPN
easat-6927	8	34	minh	minh	PROPN
easat-6927	8	35	city	city	NOUN
easat-6927	8	36	and	and	CCONJ
easat-6927	8	37	who	who	PRON
easat-6927	8	38	are	be	AUX
easat-6927	8	39	also	also	ADV
easat-6927	8	40	members	member	NOUN
easat-6927	8	41	of	of	ADP
easat-6927	8	42	the	the	DET
easat-6927	8	43	board	board	NOUN
easat-6927	8	44	of	of	ADP
easat-6927	8	45	directors	director	NOUN
easat-6927	8	46	.	.	PUNCT
easat-6927	9	1	the	the	DET
easat-6927	9	2	authors	author	NOUN
easat-6927	9	3	,	,	PUNCT
easat-6927	9	4	inheriting	inherit	VERB
easat-6927	9	5	previous	previous	ADJ
easat-6927	9	6	research	research	NOUN
easat-6927	9	7	,	,	PUNCT
easat-6927	9	8	identified	identify	VERB
easat-6927	9	9	the	the	DET
easat-6927	9	10	most	most	ADV
easat-6927	9	11	often	often	ADV
easat-6927	9	12	observed	observe	VERB
easat-6927	9	13	variables	variable	NOUN
easat-6927	9	14	for	for	ADP
easat-6927	9	15	each	each	DET
easat-6927	9	16	factor	factor	NOUN
easat-6927	9	17	using	use	VERB
easat-6927	9	18	confirmatory	confirmatory	ADJ
easat-6927	9	19	factor	factor	NOUN
easat-6927	9	20	analysis	analysis	NOUN
easat-6927	9	21	(	(	PUNCT
easat-6927	9	22	cfa	cfa	NOUN
easat-6927	9	23	)	)	PUNCT
easat-6927	9	24	,	,	PUNCT
easat-6927	9	25	and	and	CCONJ
easat-6927	9	26	the	the	DET
easat-6927	9	27	sem	sem	PROPN
easat-6927	9	28	model	model	NOUN
easat-6927	9	29	also	also	ADV
easat-6927	9	30	supported	support	VERB
easat-6927	9	31	the	the	DET
easat-6927	9	32	idea	idea	NOUN
easat-6927	9	33	that	that	SCONJ
easat-6927	9	34	innovation	innovation	NOUN
easat-6927	9	35	capability	capability	NOUN
easat-6927	9	36	acted	act	VERB
easat-6927	9	37	as	as	ADP
easat-6927	9	38	a	a	DET
easat-6927	9	39	mediator	mediator	NOUN
easat-6927	9	40	between	between	ADP
easat-6927	9	41	the	the	DET
easat-6927	9	42	aforementioned	aforementioned	ADJ
easat-6927	9	43	factors	factor	NOUN
easat-6927	9	44	.	.	PUNCT
easat-6927	10	1	based	base	VERB
easat-6927	10	2	on	on	ADP
easat-6927	10	3	these	these	DET
easat-6927	10	4	findings	finding	NOUN
easat-6927	10	5	,	,	PUNCT
easat-6927	10	6	the	the	DET
easat-6927	10	7	study	study	NOUN
easat-6927	10	8	has	have	AUX
easat-6927	10	9	recommended	recommend	VERB
easat-6927	10	10	managerial	managerial	ADJ
easat-6927	10	11	changes	change	NOUN
easat-6927	10	12	to	to	PART
easat-6927	10	13	enhance	enhance	VERB
easat-6927	10	14	future	future	ADJ
easat-6927	10	15	investments	investment	NOUN
easat-6927	10	16	in	in	ADP
easat-6927	10	17	fostering	foster	VERB
easat-6927	10	18	market	market	NOUN
easat-6927	10	19	orientation	orientation	NOUN
easat-6927	10	20	,	,	PUNCT
easat-6927	10	21	digital	digital	ADJ
easat-6927	10	22	marketing	marketing	NOUN
easat-6927	10	23	,	,	PUNCT
easat-6927	10	24	crm	crm	PROPN
easat-6927	10	25	,	,	PUNCT
easat-6927	10	26	and	and	CCONJ
easat-6927	10	27	innovation	innovation	NOUN
easat-6927	10	28	capabilities	capability	NOUN
easat-6927	10	29	in	in	ADP
easat-6927	10	30	order	order	NOUN
easat-6927	10	31	to	to	PART
easat-6927	10	32	attain	attain	VERB
easat-6927	10	33	strong	strong	ADJ
easat-6927	10	34	business	business	NOUN
easat-6927	10	35	performance	performance	NOUN
easat-6927	10	36	in	in	ADP
easat-6927	10	37	ho	ho	PROPN
easat-6927	10	38	chi	chi	PROPN
easat-6927	10	39	minh	minh	PROPN
easat-6927	10	40	city	city	PROPN
easat-6927	10	41	,	,	PUNCT
easat-6927	10	42	vietnam	vietnam	PROPN
easat-6927	10	43	's	's	PART
easat-6927	10	44	tourism	tourism	NOUN
easat-6927	10	45	smes	sme	NOUN
easat-6927	10	46	.	.	PUNCT
easat-6927	11	1	keywords	keyword	NOUN
easat-6927	11	2	:	:	PUNCT
easat-6927	11	3	business	business	NOUN
easat-6927	11	4	performance	performance	NOUN
easat-6927	11	5	,	,	PUNCT
easat-6927	11	6	customer	customer	NOUN
easat-6927	11	7	relationship	relationship	NOUN
easat-6927	11	8	management	management	NOUN
easat-6927	11	9	,	,	PUNCT
easat-6927	11	10	ho	ho	PROPN
easat-6927	11	11	chi	chi	PROPN
easat-6927	11	12	minh	minh	PROPN
easat-6927	11	13	city	city	PROPN
easat-6927	11	14	,	,	PUNCT
easat-6927	11	15	market	market	NOUN
easat-6927	11	16	orientation	orientation	NOUN
easat-6927	11	17	,	,	PUNCT
easat-6927	11	18	digital	digital	ADJ
easat-6927	11	19	marketing	marketing	NOUN
easat-6927	11	20	,	,	PUNCT
easat-6927	11	21	tourism	tourism	NOUN
easat-6927	11	22	smes	sme	NOUN
easat-6927	11	23	,	,	PUNCT
easat-6927	11	24	vietnam	vietnam	PROPN
easat-6927	11	25	.	.	PUNCT
easat-6927	12	1	1	1	X
easat-6927	12	2	.	.	X
easat-6927	12	3	introduction	introduction	NOUN
easat-6927	12	4	the	the	DET
easat-6927	12	5	tourism	tourism	NOUN
easat-6927	12	6	is	be	AUX
easat-6927	12	7	a	a	DET
easat-6927	12	8	sustainable	sustainable	ADJ
easat-6927	12	9	economic	economic	ADJ
easat-6927	12	10	industry	industry	NOUN
easat-6927	12	11	.	.	PUNCT
easat-6927	13	1	howerver	howerver	NOUN
easat-6927	13	2	,	,	PUNCT
easat-6927	13	3	it	it	PRON
easat-6927	13	4	’s	’	VERB
easat-6927	13	5	also	also	ADV
easat-6927	13	6	sensitive	sensitive	ADJ
easat-6927	13	7	for	for	ADP
easat-6927	13	8	toursism	toursism	NOUN
easat-6927	13	9	to	to	ADP
easat-6927	13	10	natural	natural	ADJ
easat-6927	13	11	disasters	disaster	NOUN
easat-6927	13	12	and	and	CCONJ
easat-6927	13	13	crises	crisis	NOUN
easat-6927	13	14	[	[	X
easat-6927	13	15	1	1	NUM
easat-6927	13	16	]	]	PUNCT
easat-6927	13	17	.	.	PUNCT
easat-6927	14	1	for	for	ADP
easat-6927	14	2	instance	instance	NOUN
easat-6927	14	3	,	,	PUNCT
easat-6927	14	4	the	the	DET
easat-6927	14	5	covid-19	covid-19	PROPN
easat-6927	14	6	pandemic	pandemic	NOUN
easat-6927	14	7	is	be	AUX
easat-6927	14	8	an	an	DET
easat-6927	14	9	epidemic	epidemic	NOUN
easat-6927	14	10	crisis	crisis	NOUN
easat-6927	14	11	that	that	PRON
easat-6927	14	12	can	can	AUX
easat-6927	14	13	have	have	VERB
easat-6927	14	14	a	a	DET
easat-6927	14	15	widespread	widespread	ADJ
easat-6927	14	16	and	and	CCONJ
easat-6927	14	17	profound	profound	ADJ
easat-6927	14	18	impact	impact	NOUN
easat-6927	14	19	on	on	ADP
easat-6927	14	20	the	the	DET
easat-6927	14	21	global	global	ADJ
easat-6927	14	22	tourism	tourism	NOUN
easat-6927	14	23	industry	industry	NOUN
easat-6927	15	1	[	[	X
easat-6927	15	2	1	1	NUM
easat-6927	15	3	]	]	PUNCT
easat-6927	15	4	.	.	PUNCT
easat-6927	16	1	in	in	ADP
easat-6927	16	2	a	a	DET
easat-6927	16	3	such	such	ADJ
easat-6927	16	4	context	context	NOUN
easat-6927	16	5	,	,	PUNCT
easat-6927	16	6	vietnamese	vietnamese	ADJ
easat-6927	16	7	tourism	tourism	NOUN
easat-6927	16	8	industry	industry	NOUN
easat-6927	16	9	is	be	AUX
easat-6927	16	10	also	also	ADV
easat-6927	16	11	seriously	seriously	ADV
easat-6927	16	12	affected	affect	VERB
easat-6927	16	13	by	by	ADP
easat-6927	16	14	the	the	DET
easat-6927	16	15	covid	covid	PROPN
easat-6927	16	16	epidemic	epidemic	NOUN
easat-6927	17	1	[	[	X
easat-6927	17	2	1	1	NUM
easat-6927	17	3	]	]	PUNCT
easat-6927	17	4	.	.	PUNCT
easat-6927	18	1	specifically	specifically	ADV
easat-6927	18	2	,	,	PUNCT
easat-6927	18	3	the	the	DET
easat-6927	18	4	covid-19	covid-19	PROPN
easat-6927	18	5	pandemic	pandemic	NOUN
easat-6927	18	6	inflicted	inflict	VERB
easat-6927	18	7	unprecedented	unprecedented	ADJ
easat-6927	18	8	damage	damage	NOUN
easat-6927	18	9	on	on	ADP
easat-6927	18	10	vietnam	vietnam	PROPN
easat-6927	18	11	’s	’s	PART
easat-6927	18	12	tourism	tourism	NOUN
easat-6927	18	13	industry	industry	NOUN
easat-6927	18	14	,	,	PUNCT
easat-6927	18	15	marking	mark	VERB
easat-6927	18	16	the	the	DET
easat-6927	18	17	most	most	ADV
easat-6927	18	18	severe	severe	ADJ
easat-6927	18	19	crisis	crisis	NOUN
easat-6927	18	20	in	in	ADP
easat-6927	18	21	the	the	DET
easat-6927	18	22	sector	sector	NOUN
easat-6927	18	23	's	's	PART
easat-6927	18	24	history	history	NOUN
easat-6927	18	25	[	[	X
easat-6927	18	26	1	1	NUM
easat-6927	18	27	]	]	PUNCT
easat-6927	18	28	.	.	PUNCT
easat-6927	19	1	both	both	PRON
easat-6927	19	2	domestic	domestic	ADJ
easat-6927	19	3	tourism	tourism	NOUN
easat-6927	19	4	and	and	CCONJ
easat-6927	19	5	international	international	ADJ
easat-6927	19	6	tourism	tourism	NOUN
easat-6927	19	7	confronted	confront	VERB
easat-6927	19	8	the	the	DET
easat-6927	19	9	massive	massive	ADJ
easat-6927	19	10	declines	decline	NOUN
easat-6927	19	11	,	,	PUNCT
easat-6927	19	12	leaving	leave	VERB
easat-6927	19	13	tourism	tourism	NOUN
easat-6927	19	14	enterprises	enterprise	NOUN
easat-6927	19	15	struggling	struggle	VERB
easat-6927	19	16	to	to	PART
easat-6927	19	17	stay	stay	VERB
easat-6927	19	18	afloat	afloat	ADV
easat-6927	19	19	and	and	CCONJ
easat-6927	19	20	leading	lead	VERB
easat-6927	19	21	to	to	ADP
easat-6927	19	22	widespread	widespread	ADJ
easat-6927	19	23	job	job	NOUN
easat-6927	19	24	losses	loss	NOUN
easat-6927	19	25	across	across	ADP
easat-6927	19	26	multiple	multiple	ADJ
easat-6927	19	27	tourism	tourism	NOUN
easat-6927	19	28	-	-	PUNCT
easat-6927	19	29	dependent	dependent	ADJ
easat-6927	19	30	industries	industry	NOUN
easat-6927	19	31	[	[	X
easat-6927	19	32	1	1	NUM
easat-6927	19	33	]	]	PUNCT
easat-6927	19	34	.	.	PUNCT
easat-6927	20	1	furthermore	furthermore	ADV
easat-6927	20	2	,	,	PUNCT
easat-6927	20	3	by	by	ADP
easat-6927	20	4	the	the	DET
easat-6927	20	5	end	end	NOUN
easat-6927	20	6	of	of	ADP
easat-6927	20	7	the	the	DET
easat-6927	20	8	covid-19	covid-19	PROPN
easat-6927	20	9	pandemic	pandemic	ADJ
easat-6927	20	10	year	year	NOUN
easat-6927	20	11	in	in	ADP
easat-6927	20	12	2020	2020	NUM
easat-6927	20	13	,	,	PUNCT
easat-6927	20	14	the	the	DET
easat-6927	20	15	covid-19	covid-19	PROPN
easat-6927	20	16	pandemic	pandemic	NOUN
easat-6927	20	17	severely	severely	ADV
easat-6927	20	18	disrupted	disrupt	VERB
easat-6927	20	19	vietnam	vietnam	PROPN
easat-6927	20	20	's	's	PART
easat-6927	20	21	tourism	tourism	NOUN
easat-6927	20	22	sector	sector	NOUN
easat-6927	20	23	,	,	PUNCT
easat-6927	20	24	with	with	ADP
easat-6927	20	25	102,000	102,000	NUM
easat-6927	20	26	businesses	business	NOUN
easat-6927	20	27	closing	close	VERB
easat-6927	20	28	down	down	ADP
easat-6927	20	29	,	,	PUNCT
easat-6927	20	30	including	include	VERB
easat-6927	20	31	4,300	4,300	NUM
easat-6927	20	32	travel	travel	NOUN
easat-6927	20	33	businesses	business	NOUN
easat-6927	20	34	and	and	CCONJ
easat-6927	20	35	3,884	3,884	NUM
easat-6927	20	36	hotels	hotel	NOUN
easat-6927	20	37	and	and	CCONJ
easat-6927	20	38	restaurants	restaurant	NOUN
easat-6927	20	39	[	[	X
easat-6927	20	40	1	1	NUM
easat-6927	20	41	]	]	PUNCT
easat-6927	20	42	.	.	PUNCT
easat-6927	21	1	the	the	DET
easat-6927	21	2	sharp	sharp	ADJ
easat-6927	21	3	decline	decline	NOUN
easat-6927	21	4	in	in	ADP
easat-6927	21	5	international	international	ADJ
easat-6927	21	6	tourism	tourism	NOUN
easat-6927	21	7	led	lead	VERB
easat-6927	21	8	to	to	ADP
easat-6927	21	9	massive	massive	ADJ
easat-6927	21	10	layoffs	layoff	NOUN
easat-6927	21	11	and	and	CCONJ
easat-6927	21	12	closures	closure	NOUN
easat-6927	21	13	in	in	ADP
easat-6927	21	14	the	the	DET
easat-6927	21	15	tourism	tourism	NOUN
easat-6927	21	16	and	and	CCONJ
easat-6927	21	17	hospitality	hospitality	NOUN
easat-6927	21	18	industries	industry	NOUN
easat-6927	21	19	,	,	PUNCT
easat-6927	21	20	with	with	ADP
easat-6927	21	21	some	some	DET
easat-6927	21	22	hotels	hotel	NOUN
easat-6927	21	23	and	and	CCONJ
easat-6927	21	24	businesses	business	NOUN
easat-6927	21	25	pivoting	pivot	VERB
easat-6927	21	26	to	to	ADP
easat-6927	21	27	domestic	domestic	ADJ
easat-6927	21	28	tourism	tourism	NOUN
easat-6927	21	29	or	or	CCONJ
easat-6927	21	30	repurposing	repurpose	VERB
easat-6927	21	31	their	their	PRON
easat-6927	21	32	spaces	space	NOUN
easat-6927	21	33	for	for	ADP
easat-6927	21	34	alternative	alternative	ADJ
easat-6927	21	35	uses	use	NOUN
easat-6927	21	36	[	[	X
easat-6927	21	37	1	1	NUM
easat-6927	21	38	]	]	PUNCT
easat-6927	21	39	.	.	PUNCT
easat-6927	22	1	many	many	ADJ
easat-6927	22	2	enterprises	enterprise	NOUN
easat-6927	22	3	,	,	PUNCT
easat-6927	22	4	including	include	VERB
easat-6927	22	5	accommodation	accommodation	NOUN
easat-6927	22	6	providers	provider	NOUN
easat-6927	22	7	and	and	CCONJ
easat-6927	22	8	tour	tour	NOUN
easat-6927	22	9	operators	operator	NOUN
easat-6927	22	10	,	,	PUNCT
easat-6927	22	11	shifted	shift	VERB
easat-6927	22	12	to	to	ADP
easat-6927	22	13	serving	serve	VERB
easat-6927	22	14	domestic	domestic	ADJ
easat-6927	22	15	tourists	tourist	NOUN
easat-6927	22	16	,	,	PUNCT
easat-6927	22	17	but	but	CCONJ
easat-6927	22	18	these	these	DET
easat-6927	22	19	efforts	effort	NOUN
easat-6927	22	20	did	do	VERB
easat-6927	22	21	little	little	ADJ
easat-6927	22	22	to	to	PART
easat-6927	22	23	recover	recover	VERB
easat-6927	22	24	the	the	DET
easat-6927	22	25	loss	loss	NOUN
easat-6927	22	26	in	in	ADP
easat-6927	22	27	revenue	revenue	NOUN
easat-6927	22	28	from	from	ADP
easat-6927	22	29	international	international	ADJ
easat-6927	22	30	and	and	CCONJ
easat-6927	22	31	local	local	ADJ
easat-6927	22	32	visitors	visitor	NOUN
easat-6927	22	33	completely	completely	ADV
easat-6927	23	1	[	[	X
easat-6927	23	2	1	1	NUM
easat-6927	23	3	]	]	PUNCT
easat-6927	23	4	.	.	PUNCT
easat-6927	24	1	smes	sme	NOUN
easat-6927	24	2	play	play	VERB
easat-6927	24	3	an	an	DET
easat-6927	24	4	important	important	ADJ
easat-6927	24	5	role	role	NOUN
easat-6927	24	6	in	in	ADP
easat-6927	24	7	the	the	DET
easat-6927	24	8	vietnam	vietnam	PROPN
easat-6927	24	9	economy	economy	NOUN
easat-6927	24	10	.	.	PUNCT
easat-6927	25	1	with	with	ADP
easat-6927	25	2	over	over	ADP
easat-6927	25	3	90	90	NUM
easat-6927	25	4	%	%	NOUN
easat-6927	25	5	of	of	ADP
easat-6927	25	6	businesses	business	NOUN
easat-6927	25	7	classified	classify	VERB
easat-6927	25	8	as	as	ADP
easat-6927	25	9	smes	sme	NOUN
easat-6927	25	10	,	,	PUNCT
easat-6927	25	11	these	these	DET
easat-6927	25	12	enterprises	enterprise	NOUN
easat-6927	25	13	are	be	AUX
easat-6927	25	14	indispensable	indispensable	ADJ
easat-6927	25	15	not	not	PART
easat-6927	25	16	only	only	ADV
easat-6927	25	17	to	to	ADP
easat-6927	25	18	the	the	DET
easat-6927	25	19	economic	economic	ADJ
easat-6927	25	20	fabric	fabric	NOUN
easat-6927	25	21	of	of	ADP
easat-6927	25	22	the	the	DET
easat-6927	25	23	country	country	NOUN
easat-6927	25	24	but	but	CCONJ
easat-6927	25	25	also	also	ADV
easat-6927	25	26	to	to	ADP
easat-6927	25	27	social	social	ADJ
easat-6927	25	28	stability	stability	NOUN
easat-6927	25	29	[	[	X
easat-6927	25	30	2	2	NUM
easat-6927	25	31	]	]	PUNCT
easat-6927	25	32	.	.	PUNCT
easat-6927	26	1	particularly	particularly	ADV
easat-6927	26	2	,	,	PUNCT
easat-6927	26	3	smes	sme	NOUN
easat-6927	26	4	contributed	contribute	VERB
easat-6927	26	5	around	around	ADV
easat-6927	26	6	40	40	NUM
easat-6927	26	7	%	%	NOUN
easat-6927	26	8	of	of	ADP
easat-6927	26	9	vietnam	vietnam	PROPN
easat-6927	26	10	's	's	PART
easat-6927	26	11	gdp	gdp	NOUN
easat-6927	26	12	;	;	PUNCT
easat-6927	26	13	paid	pay	VERB
easat-6927	26	14	about	about	ADV
easat-6927	26	15	30	30	NUM
easat-6927	26	16	%	%	NOUN
easat-6927	26	17	of	of	ADP
easat-6927	26	18	the	the	DET
easat-6927	26	19	state	state	NOUN
easat-6927	26	20	budget	budget	NOUN
easat-6927	26	21	;	;	PUNCT
easat-6927	26	22	accounted	account	VERB
easat-6927	26	23	for	for	ADP
easat-6927	26	24	33	33	NUM
easat-6927	26	25	%	%	NOUN
easat-6927	26	26	of	of	ADP
easat-6927	26	27	industrial	industrial	ADJ
easat-6927	26	28	output	output	NOUN
easat-6927	26	29	;	;	PUNCT
easat-6927	26	30	made	make	VERB
easat-6927	26	31	up	up	ADP
easat-6927	26	32	30	30	NUM
easat-6927	26	33	%	%	NOUN
easat-6927	26	34	of	of	ADP
easat-6927	26	35	export	export	NOUN
easat-6927	26	36	value	value	NOUN
easat-6927	26	37	.	.	PUNCT
easat-6927	27	1	however	however	ADV
easat-6927	27	2	,	,	PUNCT
easat-6927	27	3	in	in	ADP
easat-6927	27	4	the	the	DET
easat-6927	27	5	context	context	NOUN
easat-6927	27	6	of	of	ADP
easat-6927	27	7	the	the	DET
easat-6927	27	8	covid	covid	PROPN
easat-6927	27	9	19	19	NUM
easat-6927	27	10	epidemic	epidemic	NOUN
easat-6927	27	11	,	,	PUNCT
easat-6927	27	12	smes	sme	NOUN
easat-6927	27	13	in	in	ADP
easat-6927	27	14	the	the	DET
easat-6927	27	15	tourism	tourism	NOUN
easat-6927	27	16	industry	industry	NOUN
easat-6927	27	17	are	be	AUX
easat-6927	27	18	also	also	ADV
easat-6927	27	19	heavily	heavily	ADV
easat-6927	27	20	affected	affect	VERB
easat-6927	27	21	[	[	X
easat-6927	27	22	2	2	NUM
easat-6927	27	23	]	]	PUNCT
easat-6927	27	24	.	.	PUNCT
easat-6927	28	1	many	many	ADJ
easat-6927	28	2	tourism	tourism	NOUN
easat-6927	28	3	smes	sme	NOUN
easat-6927	28	4	were	be	AUX
easat-6927	28	5	bankruptcy	bankruptcy	NOUN
easat-6927	28	6	.	.	PUNCT
easat-6927	29	1	the	the	DET
easat-6927	29	2	total	total	ADJ
easat-6927	29	3	revenue	revenue	NOUN
easat-6927	29	4	of	of	ADP
easat-6927	29	5	the	the	DET
easat-6927	29	6	tourism	tourism	NOUN
easat-6927	29	7	industry	industry	NOUN
easat-6927	29	8	decreased	decrease	VERB
easat-6927	29	9	by	by	ADP
easat-6927	29	10	more	more	ADJ
easat-6927	29	11	than	than	ADP
easat-6927	29	12	40	40	NUM
easat-6927	29	13	%	%	NOUN
easat-6927	29	14	in	in	ADP
easat-6927	29	15	2020	2020	NUM
easat-6927	29	16	compared	compare	VERB
easat-6927	29	17	to	to	ADP
easat-6927	29	18	2021	2021	NUM
easat-6927	29	19	[	[	X
easat-6927	29	20	2	2	NUM
easat-6927	29	21	]	]	PUNCT
easat-6927	29	22	.	.	PUNCT
easat-6927	30	1	besides	besides	SCONJ
easat-6927	30	2	,	,	PUNCT
easat-6927	30	3	in	in	ADP
easat-6927	30	4	2019	2019	NUM
easat-6927	30	5	,	,	PUNCT
easat-6927	30	6	international	international	ADJ
easat-6927	30	7	visitors	visitor	NOUN
easat-6927	30	8	contributed	contribute	VERB
easat-6927	30	9	significantly	significantly	ADV
easat-6927	30	10	to	to	ADP
easat-6927	30	11	the	the	DET
easat-6927	30	12	https://orcid.org/0009-0000-0396-0267	https://orcid.org/0009-0000-0396-0267	NOUN
easat-6927	30	13	https://orcid.org/0000-0001-7404-0599	https://orcid.org/0000-0001-7404-0599	CCONJ
easat-6927	30	14	474	474	PROPN
easat-6927	30	15	edelweiss	edelweiss	PROPN
easat-6927	30	16	applied	apply	VERB
easat-6927	30	17	science	science	NOUN
easat-6927	30	18	and	and	CCONJ
easat-6927	30	19	technology	technology	NOUN
easat-6927	30	20	issn	issn	PROPN
easat-6927	30	21	:	:	PUNCT
easat-6927	30	22	2576	2576	NUM
easat-6927	30	23	-	-	SYM
easat-6927	30	24	8484	8484	NUM
easat-6927	30	25	vol	vol	NOUN
easat-6927	30	26	.	.	PROPN
easat-6927	31	1	9	9	NUM
easat-6927	31	2	,	,	PUNCT
easat-6927	31	3	no	no	INTJ
easat-6927	31	4	.	.	NOUN
easat-6927	31	5	5	5	NUM
easat-6927	31	6	:	:	PUNCT
easat-6927	31	7	473	473	NUM
easat-6927	31	8	-	-	SYM
easat-6927	31	9	488	488	NUM
easat-6927	31	10	,	,	PUNCT
easat-6927	31	11	2025	2025	NUM
easat-6927	31	12	doi	doi	NOUN
easat-6927	31	13	:	:	PUNCT
easat-6927	31	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	31	15	©	©	PROPN
easat-6927	31	16	2025	2025	NUM
easat-6927	31	17	by	by	ADP
easat-6927	31	18	the	the	DET
easat-6927	31	19	authors	author	NOUN
easat-6927	31	20	;	;	PUNCT
easat-6927	31	21	licensee	licensee	PROPN
easat-6927	31	22	learning	learning	NOUN
easat-6927	31	23	gate	gate	NOUN
easat-6927	31	24	economy	economy	NOUN
easat-6927	31	25	,	,	PUNCT
easat-6927	31	26	with	with	ADP
easat-6927	31	27	$	$	SYM
easat-6927	31	28	18	18	NUM
easat-6927	31	29	billion	billion	NUM
easat-6927	31	30	in	in	ADP
easat-6927	31	31	revenue	revenue	NOUN
easat-6927	31	32	,	,	PUNCT
easat-6927	31	33	outpacing	outpace	VERB
easat-6927	31	34	the	the	DET
easat-6927	31	35	$	$	SYM
easat-6927	31	36	14.5	14.5	NUM
easat-6927	31	37	billion	billion	NUM
easat-6927	31	38	from	from	ADP
easat-6927	31	39	domestic	domestic	ADJ
easat-6927	31	40	tourists	tourist	NOUN
easat-6927	31	41	.	.	PUNCT
easat-6927	32	1	this	this	PRON
easat-6927	32	2	shows	show	VERB
easat-6927	32	3	how	how	SCONJ
easat-6927	32	4	vital	vital	ADJ
easat-6927	32	5	international	international	ADJ
easat-6927	32	6	tourism	tourism	NOUN
easat-6927	32	7	is	be	AUX
easat-6927	32	8	to	to	ADP
easat-6927	32	9	vietnam	vietnam	PROPN
easat-6927	32	10	’s	’s	PART
easat-6927	32	11	overall	overall	ADJ
easat-6927	32	12	tourism	tourism	NOUN
easat-6927	32	13	revenue	revenue	NOUN
easat-6927	32	14	.	.	PUNCT
easat-6927	33	1	however	however	ADV
easat-6927	33	2	,	,	PUNCT
easat-6927	33	3	by	by	ADP
easat-6927	33	4	the	the	DET
easat-6927	33	5	first	first	ADJ
easat-6927	33	6	eight	eight	NUM
easat-6927	33	7	months	month	NOUN
easat-6927	33	8	of	of	ADP
easat-6927	33	9	2020	2020	NUM
easat-6927	33	10	,	,	PUNCT
easat-6927	33	11	the	the	DET
easat-6927	33	12	pandemic	pandemic	ADJ
easat-6927	33	13	’s	’s	PART
easat-6927	33	14	impact	impact	NOUN
easat-6927	33	15	was	be	AUX
easat-6927	33	16	evident	evident	ADJ
easat-6927	33	17	,	,	PUNCT
easat-6927	33	18	with	with	ADP
easat-6927	33	19	a	a	DET
easat-6927	33	20	sharp	sharp	ADJ
easat-6927	33	21	67.4	67.4	NUM
easat-6927	33	22	%	%	NOUN
easat-6927	33	23	decline	decline	NOUN
easat-6927	33	24	in	in	ADP
easat-6927	33	25	international	international	ADJ
easat-6927	33	26	arrivals	arrival	NOUN
easat-6927	33	27	compared	compare	VERB
easat-6927	33	28	to	to	ADP
easat-6927	33	29	the	the	DET
easat-6927	33	30	same	same	ADJ
easat-6927	33	31	period	period	NOUN
easat-6927	33	32	in	in	ADP
easat-6927	33	33	2019	2019	NUM
easat-6927	33	34	[	[	X
easat-6927	33	35	3	3	NUM
easat-6927	33	36	]	]	PUNCT
easat-6927	33	37	.	.	PUNCT
easat-6927	34	1	this	this	DET
easat-6927	34	2	significant	significant	ADJ
easat-6927	34	3	drop	drop	NOUN
easat-6927	34	4	was	be	AUX
easat-6927	34	5	primarily	primarily	ADV
easat-6927	34	6	due	due	ADJ
easat-6927	34	7	to	to	ADP
easat-6927	34	8	stringent	stringent	ADJ
easat-6927	34	9	entry	entry	NOUN
easat-6927	34	10	restrictions	restriction	NOUN
easat-6927	34	11	and	and	CCONJ
easat-6927	34	12	safety	safety	NOUN
easat-6927	34	13	measures	measure	NOUN
easat-6927	34	14	that	that	PRON
easat-6927	34	15	were	be	AUX
easat-6927	34	16	implemented	implement	VERB
easat-6927	34	17	to	to	PART
easat-6927	34	18	curb	curb	VERB
easat-6927	34	19	the	the	DET
easat-6927	34	20	spread	spread	NOUN
easat-6927	34	21	of	of	ADP
easat-6927	34	22	covid-19	covid-19	PROPN
easat-6927	34	23	.	.	PUNCT
easat-6927	35	1	there	there	ADV
easat-6927	35	2	given	give	VERB
easat-6927	35	3	that	that	PRON
easat-6927	35	4	international	international	ADJ
easat-6927	35	5	visitors	visitor	NOUN
easat-6927	35	6	generated	generate	VERB
easat-6927	35	7	more	more	ADJ
easat-6927	35	8	revenue	revenue	NOUN
easat-6927	35	9	than	than	ADP
easat-6927	35	10	domestic	domestic	ADJ
easat-6927	35	11	tourism	tourism	NOUN
easat-6927	35	12	in	in	ADP
easat-6927	35	13	2019	2019	NUM
easat-6927	35	14	,	,	PUNCT
easat-6927	35	15	this	this	DET
easat-6927	35	16	decline	decline	NOUN
easat-6927	35	17	posed	pose	VERB
easat-6927	35	18	a	a	DET
easat-6927	35	19	serious	serious	ADJ
easat-6927	35	20	problem	problem	NOUN
easat-6927	35	21	to	to	ADP
easat-6927	35	22	the	the	DET
easat-6927	35	23	recovery	recovery	NOUN
easat-6927	35	24	of	of	ADP
easat-6927	35	25	the	the	DET
easat-6927	35	26	tourism	tourism	NOUN
easat-6927	35	27	sector	sector	NOUN
easat-6927	35	28	[	[	X
easat-6927	35	29	3	3	NUM
easat-6927	35	30	]	]	PUNCT
easat-6927	35	31	.	.	PUNCT
easat-6927	36	1	despite	despite	SCONJ
easat-6927	36	2	the	the	DET
easat-6927	36	3	covid	covid	PROPN
easat-6927	36	4	19	19	NUM
easat-6927	36	5	pandemic	pandemic	NOUN
easat-6927	36	6	endded	endde	VERB
easat-6927	36	7	,	,	PUNCT
easat-6927	36	8	its	its	PRON
easat-6927	36	9	long	long	ADV
easat-6927	36	10	-	-	PUNCT
easat-6927	36	11	lasting	last	VERB
easat-6927	36	12	effects	effect	NOUN
easat-6927	36	13	that	that	SCONJ
easat-6927	36	14	there	there	PRON
easat-6927	36	15	continued	continue	VERB
easat-6927	36	16	still	still	ADV
easat-6927	36	17	exist	exist	VERB
easat-6927	36	18	to	to	ADP
easat-6927	36	19	tourism	tourism	NOUN
easat-6927	36	20	industry	industry	NOUN
easat-6927	36	21	,	,	PUNCT
easat-6927	36	22	especially	especially	ADV
easat-6927	36	23	by	by	ADP
easat-6927	36	24	small	small	ADJ
easat-6927	36	25	and	and	CCONJ
easat-6927	36	26	medium	medium	ADJ
easat-6927	36	27	-	-	PUNCT
easat-6927	36	28	sized	sized	ADJ
easat-6927	36	29	travel	travel	NOUN
easat-6927	36	30	enterprises	enterprise	NOUN
easat-6927	36	31	.	.	PUNCT
easat-6927	37	1	these	these	DET
easat-6927	37	2	enterprises	enterprise	NOUN
easat-6927	37	3	were	be	AUX
easat-6927	37	4	among	among	ADP
easat-6927	37	5	the	the	DET
easat-6927	37	6	hardest	hard	ADJ
easat-6927	37	7	hit	hit	VERB
easat-6927	37	8	,	,	PUNCT
easat-6927	37	9	often	often	ADV
easat-6927	37	10	facing	face	VERB
easat-6927	37	11	severe	severe	ADJ
easat-6927	37	12	financial	financial	ADJ
easat-6927	37	13	strain	strain	NOUN
easat-6927	37	14	,	,	PUNCT
easat-6927	37	15	challenges	challenge	NOUN
easat-6927	37	16	and	and	CCONJ
easat-6927	37	17	disruptions	disruption	NOUN
easat-6927	37	18	for	for	ADP
easat-6927	37	19	operations	operation	NOUN
easat-6927	37	20	,	,	PUNCT
easat-6927	37	21	rebuilding	rebuild	VERB
easat-6927	37	22	customer	customer	NOUN
easat-6927	37	23	trust	trust	NOUN
easat-6927	37	24	and	and	CCONJ
easat-6927	37	25	interest	interest	NOUN
easat-6927	37	26	.	.	PUNCT
easat-6927	38	1	at	at	ADP
easat-6927	38	2	present	present	ADJ
easat-6927	38	3	,	,	PUNCT
easat-6927	38	4	many	many	ADJ
easat-6927	38	5	small	small	ADJ
easat-6927	38	6	and	and	CCONJ
easat-6927	38	7	medium	medium	ADJ
easat-6927	38	8	-	-	PUNCT
easat-6927	38	9	sized	sized	ADJ
easat-6927	38	10	travel	travel	NOUN
easat-6927	38	11	enterprises’recovery	enterprises’recovery	NOUN
easat-6927	38	12	has	have	AUX
easat-6927	38	13	been	be	AUX
easat-6927	38	14	slow	slow	ADJ
easat-6927	38	15	and	and	CCONJ
easat-6927	38	16	the	the	DET
easat-6927	38	17	path	path	NOUN
easat-6927	38	18	to	to	ADP
easat-6927	38	19	returning	return	VERB
easat-6927	38	20	to	to	ADP
easat-6927	38	21	pre	pre	ADJ
easat-6927	38	22	-	-	ADJ
easat-6927	38	23	pandemic	pandemic	ADJ
easat-6927	38	24	levels	level	NOUN
easat-6927	38	25	of	of	ADP
easat-6927	38	26	business	business	NOUN
easat-6927	38	27	is	be	AUX
easat-6927	38	28	fraught	fraught	ADJ
easat-6927	38	29	with	with	ADP
easat-6927	38	30	uncertainty	uncertainty	NOUN
easat-6927	38	31	.	.	PUNCT
easat-6927	39	1	there	there	PRON
easat-6927	39	2	was	be	VERB
easat-6927	39	3	absence	absence	NOUN
easat-6927	39	4	of	of	ADP
easat-6927	39	5	a	a	DET
easat-6927	39	6	clear	clear	ADJ
easat-6927	39	7	,	,	PUNCT
easat-6927	39	8	comprehensive	comprehensive	ADJ
easat-6927	39	9	strategy	strategy	NOUN
easat-6927	39	10	for	for	ADP
easat-6927	39	11	regaining	regain	VERB
easat-6927	39	12	market	market	NOUN
easat-6927	39	13	share	share	NOUN
easat-6927	39	14	and	and	CCONJ
easat-6927	39	15	achieving	achieve	VERB
easat-6927	39	16	business	business	NOUN
easat-6927	39	17	performance	performance	NOUN
easat-6927	39	18	is	be	AUX
easat-6927	39	19	a	a	DET
easat-6927	39	20	common	common	ADJ
easat-6927	39	21	problem	problem	NOUN
easat-6927	39	22	.	.	PUNCT
easat-6927	40	1	by	by	ADP
easat-6927	40	2	literature	literature	NOUN
easat-6927	40	3	,	,	PUNCT
easat-6927	40	4	there	there	PRON
easat-6927	40	5	existed	exist	VERB
easat-6927	40	6	two	two	NUM
easat-6927	40	7	trends	trend	NOUN
easat-6927	40	8	to	to	PART
easat-6927	40	9	create	create	VERB
easat-6927	40	10	the	the	DET
easat-6927	40	11	business	business	NOUN
easat-6927	40	12	performance	performance	NOUN
easat-6927	40	13	in	in	ADP
easat-6927	40	14	strategic	strategic	ADJ
easat-6927	40	15	management	management	NOUN
easat-6927	40	16	theory	theory	NOUN
easat-6927	40	17	that	that	PRON
easat-6927	40	18	was	be	AUX
easat-6927	40	19	intangible	intangible	ADJ
easat-6927	40	20	resources	resource	NOUN
easat-6927	40	21	dynamic	dynamic	ADJ
easat-6927	40	22	capabilities	capability	NOUN
easat-6927	40	23	.	.	PUNCT
easat-6927	41	1	these	these	DET
easat-6927	41	2	trends	trend	NOUN
easat-6927	41	3	are	be	AUX
easat-6927	41	4	gaining	gain	VERB
easat-6927	41	5	significant	significant	ADJ
easat-6927	41	6	attention	attention	NOUN
easat-6927	41	7	in	in	ADP
easat-6927	41	8	the	the	DET
easat-6927	41	9	literature	literature	NOUN
easat-6927	41	10	,	,	PUNCT
easat-6927	41	11	and	and	CCONJ
easat-6927	41	12	they	they	PRON
easat-6927	41	13	are	be	AUX
easat-6927	41	14	essential	essential	ADJ
easat-6927	41	15	for	for	ADP
easat-6927	41	16	understanding	understand	VERB
easat-6927	41	17	how	how	SCONJ
easat-6927	41	18	firms	firm	NOUN
easat-6927	41	19	achieve	achieve	VERB
easat-6927	41	20	and	and	CCONJ
easat-6927	41	21	sustain	sustain	VERB
easat-6927	41	22	competitive	competitive	ADJ
easat-6927	41	23	advantage	advantage	NOUN
easat-6927	41	24	in	in	ADP
easat-6927	41	25	today	today	NOUN
easat-6927	41	26	's	's	PART
easat-6927	41	27	fast	fast	ADV
easat-6927	41	28	-	-	PUNCT
easat-6927	41	29	paced	pace	VERB
easat-6927	41	30	business	business	NOUN
easat-6927	41	31	environment	environment	NOUN
easat-6927	41	32	.	.	PUNCT
easat-6927	42	1	the	the	DET
easat-6927	42	2	overview	overview	NOUN
easat-6927	42	3	of	of	ADP
easat-6927	42	4	the	the	DET
easat-6927	42	5	tourism	tourism	NOUN
easat-6927	42	6	industry	industry	NOUN
easat-6927	42	7	shows	show	VERB
easat-6927	42	8	that	that	SCONJ
easat-6927	42	9	intangible	intangible	ADJ
easat-6927	42	10	resource	resource	NOUN
easat-6927	42	11	’s	’s	PART
easat-6927	42	12	factors	factor	NOUN
easat-6927	42	13	directly	directly	ADV
easat-6927	42	14	affect	affect	VERB
easat-6927	42	15	business	business	NOUN
easat-6927	42	16	performance	performance	NOUN
easat-6927	42	17	such	such	ADJ
easat-6927	42	18	as	as	ADP
easat-6927	42	19	:	:	PUNCT
easat-6927	42	20	use	use	NOUN
easat-6927	42	21	of	of	ADP
easat-6927	42	22	e	e	NOUN
easat-6927	42	23	-	-	NOUN
easat-6927	42	24	commerce	commerce	NOUN
easat-6927	42	25	[	[	X
easat-6927	42	26	4	4	NUM
easat-6927	42	27	]	]	PUNCT
easat-6927	42	28	;	;	PUNCT
easat-6927	42	29	competitor	competitor	NOUN
easat-6927	42	30	-	-	PUNCT
easat-6927	42	31	oriented	orient	VERB
easat-6927	42	32	strategy	strategy	NOUN
easat-6927	42	33	,	,	PUNCT
easat-6927	42	34	customer	customer	NOUN
easat-6927	42	35	-	-	PUNCT
easat-6927	42	36	oriented	orient	VERB
easat-6927	42	37	strategy	strategy	NOUN
easat-6927	43	1	[	[	X
easat-6927	43	2	5	5	NUM
easat-6927	43	3	]	]	PUNCT
easat-6927	43	4	;	;	PUNCT
easat-6927	43	5	company	company	NOUN
easat-6927	43	6	reputation	reputation	NOUN
easat-6927	43	7	[	[	X
easat-6927	43	8	6	6	NUM
easat-6927	43	9	]	]	PUNCT
easat-6927	43	10	;	;	PUNCT
easat-6927	43	11	information	information	NOUN
easat-6927	43	12	technology	technology	NOUN
easat-6927	43	13	,	,	PUNCT
easat-6927	43	14	information	information	NOUN
easat-6927	43	15	sharing	share	VERB
easat-6927	43	16	[	[	X
easat-6927	43	17	7	7	NUM
easat-6927	43	18	]	]	X
easat-6927	43	19	;	;	PUNCT
easat-6927	43	20	human	human	ADJ
easat-6927	43	21	capital	capital	NOUN
easat-6927	43	22	,	,	PUNCT
easat-6927	43	23	relational	relational	ADJ
easat-6927	43	24	capital	capital	NOUN
easat-6927	43	25	,	,	PUNCT
easat-6927	43	26	structural	structural	ADJ
easat-6927	43	27	capital	capital	NOUN
easat-6927	43	28	[	[	X
easat-6927	43	29	8	8	NUM
easat-6927	43	30	]	]	X
easat-6927	43	31	;	;	PUNCT
easat-6927	43	32	relational	relational	ADJ
easat-6927	43	33	capital	capital	NOUN
easat-6927	43	34	,	,	PUNCT
easat-6927	43	35	structural	structural	ADJ
easat-6927	43	36	capital	capital	NOUN
easat-6927	44	1	[	[	X
easat-6927	44	2	9	9	NUM
easat-6927	44	3	]	]	PUNCT
easat-6927	44	4	;	;	PUNCT
easat-6927	44	5	diversification	diversification	NOUN
easat-6927	44	6	[	[	X
easat-6927	44	7	10	10	NUM
easat-6927	44	8	]	]	PUNCT
easat-6927	44	9	;	;	PUNCT
easat-6927	44	10	management	management	NOUN
easat-6927	44	11	capacity	capacity	NOUN
easat-6927	44	12	[	[	X
easat-6927	44	13	11	11	NUM
easat-6927	44	14	]	]	X
easat-6927	44	15	;	;	PUNCT
easat-6927	44	16	customer	customer	NOUN
easat-6927	44	17	capital	capital	NOUN
easat-6927	44	18	,	,	PUNCT
easat-6927	44	19	technology	technology	NOUN
easat-6927	44	20	capital	capital	NOUN
easat-6927	44	21	[	[	X
easat-6927	44	22	12	12	NUM
easat-6927	44	23	]	]	X
easat-6927	44	24	;	;	PUNCT
easat-6927	44	25	social	social	ADJ
easat-6927	44	26	media	medium	NOUN
easat-6927	44	27	usage	usage	NOUN
easat-6927	44	28	,	,	PUNCT
easat-6927	44	29	business	business	NOUN
easat-6927	44	30	planning	planning	NOUN
easat-6927	44	31	level	level	NOUN
easat-6927	44	32	,	,	PUNCT
easat-6927	44	33	innovation	innovation	NOUN
easat-6927	44	34	practices	practice	NOUN
easat-6927	44	35	[	[	X
easat-6927	44	36	13	13	NUM
easat-6927	44	37	]	]	PUNCT
easat-6927	44	38	;	;	PUNCT
easat-6927	44	39	advanced	advanced	ADJ
easat-6927	44	40	training	training	NOUN
easat-6927	44	41	skills	skill	NOUN
easat-6927	44	42	practice	practice	NOUN
easat-6927	44	43	[	[	X
easat-6927	44	44	14	14	NUM
easat-6927	44	45	]	]	PUNCT
easat-6927	44	46	.	.	PUNCT
easat-6927	45	1	the	the	DET
easat-6927	45	2	results	result	NOUN
easat-6927	45	3	show	show	VERB
easat-6927	45	4	that	that	SCONJ
easat-6927	45	5	the	the	DET
easat-6927	45	6	factors	factor	NOUN
easat-6927	45	7	belonging	belong	VERB
easat-6927	45	8	to	to	ADP
easat-6927	45	9	intangible	intangible	ADJ
easat-6927	45	10	resources	resource	NOUN
easat-6927	45	11	directly	directly	ADV
easat-6927	45	12	impacting	impact	VERB
easat-6927	45	13	business	business	NOUN
easat-6927	45	14	performance	performance	NOUN
easat-6927	45	15	at	at	ADP
easat-6927	45	16	tourism	tourism	NOUN
easat-6927	45	17	enterprises	enterprise	NOUN
easat-6927	45	18	in	in	ADP
easat-6927	45	19	different	different	ADJ
easat-6927	45	20	countries	country	NOUN
easat-6927	45	21	are	be	AUX
easat-6927	45	22	still	still	ADV
easat-6927	45	23	very	very	ADV
easat-6927	45	24	different	different	ADJ
easat-6927	45	25	,	,	PUNCT
easat-6927	45	26	there	there	PRON
easat-6927	45	27	is	be	VERB
easat-6927	45	28	no	no	DET
easat-6927	45	29	general	general	ADJ
easat-6927	45	30	consensus	consensus	NOUN
easat-6927	45	31	,	,	PUNCT
easat-6927	45	32	there	there	PRON
easat-6927	45	33	are	be	VERB
easat-6927	45	34	still	still	ADV
easat-6927	45	35	debates	debate	NOUN
easat-6927	45	36	and	and	CCONJ
easat-6927	45	37	conflicts	conflict	NOUN
easat-6927	45	38	among	among	ADP
easat-6927	45	39	the	the	DET
easat-6927	45	40	studies	study	NOUN
easat-6927	45	41	on	on	ADP
easat-6927	45	42	the	the	DET
easat-6927	45	43	factors	factor	NOUN
easat-6927	45	44	belonging	belong	VERB
easat-6927	45	45	to	to	ADP
easat-6927	45	46	intangible	intangible	ADJ
easat-6927	45	47	resources	resource	NOUN
easat-6927	45	48	directly	directly	ADV
easat-6927	45	49	affecting	affect	VERB
easat-6927	45	50	business	business	NOUN
easat-6927	45	51	performance	performance	NOUN
easat-6927	45	52	the	the	DET
easat-6927	45	53	overview	overview	NOUN
easat-6927	45	54	of	of	ADP
easat-6927	45	55	the	the	DET
easat-6927	45	56	tourism	tourism	NOUN
easat-6927	45	57	industry	industry	NOUN
easat-6927	45	58	shows	show	VERB
easat-6927	45	59	that	that	SCONJ
easat-6927	45	60	dynamic	dynamic	ADJ
easat-6927	45	61	capability	capability	NOUN
easat-6927	45	62	’s	’s	PART
easat-6927	45	63	factors	factor	NOUN
easat-6927	45	64	directly	directly	ADV
easat-6927	45	65	affect	affect	VERB
easat-6927	45	66	business	business	NOUN
easat-6927	45	67	performance	performance	NOUN
easat-6927	45	68	such	such	ADJ
easat-6927	45	69	as	as	ADP
easat-6927	45	70	:	:	PUNCT
easat-6927	45	71	information	information	NOUN
easat-6927	45	72	synthesis	synthesis	NOUN
easat-6927	45	73	and	and	CCONJ
easat-6927	45	74	innovation	innovation	NOUN
easat-6927	45	75	level	level	NOUN
easat-6927	45	76	[	[	X
easat-6927	45	77	15	15	NUM
easat-6927	45	78	]	]	X
easat-6927	45	79	;	;	PUNCT
easat-6927	45	80	innovation	innovation	NOUN
easat-6927	45	81	capability	capability	NOUN
easat-6927	45	82	and	and	CCONJ
easat-6927	45	83	logistics	logistic	NOUN
easat-6927	45	84	service	service	NOUN
easat-6927	45	85	capability	capability	NOUN
easat-6927	45	86	[	[	X
easat-6927	45	87	16	16	NUM
easat-6927	45	88	]	]	X
easat-6927	45	89	;	;	PUNCT
easat-6927	45	90	interaction	interaction	NOUN
easat-6927	45	91	orientation	orientation	NOUN
easat-6927	45	92	,	,	PUNCT
easat-6927	45	93	establishing	establish	VERB
easat-6927	45	94	marketing	marketing	NOUN
easat-6927	45	95	trust	trust	NOUN
easat-6927	45	96	,	,	PUNCT
easat-6927	45	97	customer	customer	NOUN
easat-6927	45	98	empowerment	empowerment	NOUN
easat-6927	45	99	,	,	PUNCT
easat-6927	45	100	superior	superior	ADJ
easat-6927	45	101	interaction	interaction	NOUN
easat-6927	45	102	response	response	NOUN
easat-6927	45	103	capability	capability	NOUN
easat-6927	45	104	,	,	PUNCT
easat-6927	45	105	customer	customer	NOUN
easat-6927	45	106	value	value	NOUN
easat-6927	45	107	management	management	NOUN
easat-6927	45	108	capability	capability	NOUN
easat-6927	45	109	[	[	X
easat-6927	45	110	17	17	NUM
easat-6927	45	111	]	]	X
easat-6927	45	112	;	;	PUNCT
easat-6927	45	113	work	work	NOUN
easat-6927	45	114	performance	performance	NOUN
easat-6927	45	115	[	[	X
easat-6927	45	116	18	18	NUM
easat-6927	45	117	]	]	X
easat-6927	45	118	;	;	PUNCT
easat-6927	45	119	organizational	organizational	ADJ
easat-6927	45	120	learning	learning	NOUN
easat-6927	45	121	[	[	X
easat-6927	45	122	19	19	NUM
easat-6927	45	123	]	]	X
easat-6927	45	124	;	;	PUNCT
easat-6927	45	125	knowledge	knowledge	NOUN
easat-6927	45	126	acquisition	acquisition	NOUN
easat-6927	45	127	,	,	PUNCT
easat-6927	45	128	knowledge	knowledge	NOUN
easat-6927	45	129	application	application	NOUN
easat-6927	45	130	[	[	X
easat-6927	45	131	20	20	NUM
easat-6927	45	132	]	]	PUNCT
easat-6927	45	133	;	;	PUNCT
easat-6927	45	134	innovation	innovation	NOUN
easat-6927	45	135	in	in	ADP
easat-6927	45	136	service	service	NOUN
easat-6927	45	137	delivery	delivery	NOUN
easat-6927	45	138	process	process	NOUN
easat-6927	45	139	[	[	X
easat-6927	45	140	21	21	NUM
easat-6927	45	141	]	]	X
easat-6927	45	142	;	;	PUNCT
easat-6927	45	143	employee	employee	NOUN
easat-6927	45	144	knowledge	knowledge	NOUN
easat-6927	45	145	acquisition	acquisition	NOUN
easat-6927	46	1	[	[	X
easat-6927	46	2	22	22	NUM
easat-6927	46	3	]	]	PUNCT
easat-6927	46	4	;	;	PUNCT
easat-6927	46	5	product	product	NOUN
easat-6927	46	6	innovation	innovation	NOUN
easat-6927	46	7	,	,	PUNCT
easat-6927	46	8	process	process	NOUN
easat-6927	46	9	innovation	innovation	NOUN
easat-6927	46	10	[	[	X
easat-6927	46	11	23	23	NUM
easat-6927	46	12	]	]	X
easat-6927	46	13	;	;	PUNCT
easat-6927	46	14	innovation	innovation	NOUN
easat-6927	46	15	[	[	X
easat-6927	46	16	24	24	NUM
easat-6927	46	17	]	]	PUNCT
easat-6927	46	18	;	;	PUNCT
easat-6927	46	19	absorptive	absorptive	ADJ
easat-6927	46	20	capacity	capacity	NOUN
easat-6927	46	21	,	,	PUNCT
easat-6927	46	22	strategic	strategic	ADJ
easat-6927	46	23	agility	agility	NOUN
easat-6927	46	24	[	[	X
easat-6927	46	25	25	25	NUM
easat-6927	46	26	]	]	PUNCT
easat-6927	46	27	;	;	PUNCT
easat-6927	46	28	learning	learn	VERB
easat-6927	46	29	organization	organization	NOUN
easat-6927	46	30	innovation	innovation	NOUN
easat-6927	46	31	,	,	PUNCT
easat-6927	46	32	knowledge	knowledge	NOUN
easat-6927	46	33	management	management	NOUN
easat-6927	46	34	system	system	NOUN
easat-6927	46	35	[	[	X
easat-6927	46	36	26	26	NUM
easat-6927	46	37	]	]	PUNCT
easat-6927	46	38	.	.	PUNCT
easat-6927	47	1	in	in	ADP
easat-6927	47	2	short	short	ADJ
easat-6927	47	3	,	,	PUNCT
easat-6927	47	4	there	there	PRON
easat-6927	47	5	still	still	ADV
easat-6927	47	6	existed	exist	VERB
easat-6927	47	7	conflicting	conflicting	ADJ
easat-6927	47	8	views	view	NOUN
easat-6927	47	9	on	on	ADP
easat-6927	47	10	factors	factor	NOUN
easat-6927	47	11	to	to	PART
easat-6927	47	12	impact	impact	VERB
easat-6927	47	13	on	on	ADP
easat-6927	47	14	business	business	NOUN
easat-6927	47	15	performance	performance	NOUN
easat-6927	47	16	and	and	CCONJ
easat-6927	47	17	therefore	therefore	ADV
easat-6927	47	18	there	there	PRON
easat-6927	47	19	need	need	VERB
easat-6927	47	20	to	to	PART
easat-6927	47	21	continue	continue	VERB
easat-6927	47	22	research	research	NOUN
easat-6927	47	23	to	to	PART
easat-6927	47	24	increase	increase	VERB
easat-6927	47	25	the	the	DET
easat-6927	47	26	general	general	ADJ
easat-6927	47	27	overview	overview	NOUN
easat-6927	47	28	in	in	ADP
easat-6927	47	29	the	the	DET
easat-6927	47	30	factors	factor	NOUN
easat-6927	47	31	to	to	PART
easat-6927	47	32	affect	affect	VERB
easat-6927	47	33	the	the	DET
easat-6927	47	34	business	business	NOUN
easat-6927	47	35	performance	performance	NOUN
easat-6927	47	36	of	of	ADP
easat-6927	47	37	tourism	tourism	NOUN
easat-6927	47	38	companies	company	NOUN
easat-6927	47	39	,	,	PUNCT
easat-6927	47	40	especially	especially	ADV
easat-6927	47	41	on	on	ADP
easat-6927	47	42	smes	sme	NOUN
easat-6927	47	43	’	'	PUNCT
easat-6927	47	44	business	business	NOUN
easat-6927	47	45	peformance	peformance	NOUN
easat-6927	47	46	in	in	ADP
easat-6927	47	47	toursim	toursim	ADJ
easat-6927	47	48	industry	industry	NOUN
easat-6927	47	49	.	.	PUNCT
easat-6927	48	1	researches	research	NOUN
easat-6927	48	2	have	have	AUX
easat-6927	48	3	not	not	PART
easat-6927	48	4	been	be	AUX
easat-6927	48	5	found	find	VERB
easat-6927	48	6	that	that	PRON
easat-6927	48	7	focuses	focus	VERB
easat-6927	48	8	on	on	ADP
easat-6927	48	9	market	market	NOUN
easat-6927	48	10	orientation	orientation	NOUN
easat-6927	48	11	(	(	PUNCT
easat-6927	48	12	second	second	ADJ
easat-6927	48	13	order	order	NOUN
easat-6927	48	14	scale	scale	NOUN
easat-6927	48	15	)	)	PUNCT
easat-6927	48	16	,	,	PUNCT
easat-6927	48	17	digital	digital	ADJ
easat-6927	48	18	transformation	transformation	NOUN
easat-6927	48	19	and	and	CCONJ
easat-6927	48	20	customer	customer	NOUN
easat-6927	48	21	relationship	relationship	NOUN
easat-6927	48	22	management	management	NOUN
easat-6927	48	23	(	(	PUNCT
easat-6927	48	24	second	second	ADJ
easat-6927	48	25	order	order	NOUN
easat-6927	48	26	scale	scale	NOUN
easat-6927	48	27	)	)	PUNCT
easat-6927	48	28	to	to	PART
easat-6927	48	29	create	create	VERB
easat-6927	48	30	the	the	DET
easat-6927	48	31	business	business	NOUN
easat-6927	48	32	performance	performance	NOUN
easat-6927	48	33	in	in	ADP
easat-6927	48	34	smes	sme	NOUN
easat-6927	48	35	of	of	ADP
easat-6927	48	36	tourism	tourism	NOUN
easat-6927	48	37	sector	sector	NOUN
easat-6927	48	38	in	in	ADP
easat-6927	48	39	vietnam	vietnam	PROPN
easat-6927	48	40	.	.	PUNCT
easat-6927	49	1	therefore	therefore	ADV
easat-6927	49	2	,	,	PUNCT
easat-6927	49	3	the	the	DET
easat-6927	49	4	purpose	purpose	NOUN
easat-6927	49	5	of	of	ADP
easat-6927	49	6	this	this	DET
easat-6927	49	7	research	research	NOUN
easat-6927	49	8	focus	focus	VERB
easat-6927	49	9	the	the	DET
easat-6927	49	10	impact	impact	NOUN
easat-6927	49	11	of	of	ADP
easat-6927	49	12	market	market	NOUN
easat-6927	49	13	orientation	orientation	NOUN
easat-6927	49	14	market	market	NOUN
easat-6927	49	15	,	,	PUNCT
easat-6927	49	16	digital	digital	ADJ
easat-6927	49	17	marketing	marketing	NOUN
easat-6927	49	18	and	and	CCONJ
easat-6927	49	19	customer	customer	NOUN
easat-6927	49	20	relationship	relationship	NOUN
easat-6927	49	21	management	management	NOUN
easat-6927	49	22	on	on	ADP
easat-6927	49	23	business	business	NOUN
easat-6927	49	24	performance	performance	NOUN
easat-6927	49	25	of	of	ADP
easat-6927	49	26	travel	travel	NOUN
easat-6927	49	27	smes	sme	NOUN
easat-6927	49	28	in	in	ADP
easat-6927	49	29	vietnam	vietnam	PROPN
easat-6927	49	30	.	.	PUNCT
easat-6927	50	1	475	475	NUM
easat-6927	50	2	edelweiss	edelweiss	PROPN
easat-6927	50	3	applied	apply	VERB
easat-6927	50	4	science	science	NOUN
easat-6927	50	5	and	and	CCONJ
easat-6927	50	6	technology	technology	NOUN
easat-6927	50	7	issn	issn	PROPN
easat-6927	50	8	:	:	PUNCT
easat-6927	50	9	2576	2576	NUM
easat-6927	50	10	-	-	SYM
easat-6927	50	11	8484	8484	NUM
easat-6927	50	12	vol	vol	NOUN
easat-6927	50	13	.	.	PROPN
easat-6927	51	1	9	9	NUM
easat-6927	51	2	,	,	PUNCT
easat-6927	51	3	no	no	INTJ
easat-6927	51	4	.	.	NOUN
easat-6927	51	5	5	5	NUM
easat-6927	51	6	:	:	PUNCT
easat-6927	51	7	473	473	NUM
easat-6927	51	8	-	-	SYM
easat-6927	51	9	488	488	NUM
easat-6927	51	10	,	,	PUNCT
easat-6927	51	11	2025	2025	NUM
easat-6927	51	12	doi	doi	NOUN
easat-6927	51	13	:	:	PUNCT
easat-6927	51	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	51	15	©	©	PROPN
easat-6927	51	16	2025	2025	NUM
easat-6927	51	17	by	by	ADP
easat-6927	51	18	the	the	DET
easat-6927	51	19	authors	author	NOUN
easat-6927	51	20	;	;	PUNCT
easat-6927	51	21	licensee	licensee	PROPN
easat-6927	51	22	learning	learning	NOUN
easat-6927	51	23	gate	gate	NOUN
easat-6927	51	24	2	2	NUM
easat-6927	51	25	.	.	PUNCT
easat-6927	52	1	literature	literature	PROPN
easat-6927	52	2	review	review	VERB
easat-6927	52	3	2.1	2.1	NUM
easat-6927	52	4	.	.	PUNCT
easat-6927	53	1	resource	resource	NOUN
easat-6927	53	2	-	-	PUNCT
easat-6927	53	3	based	base	VERB
easat-6927	53	4	theory	theory	NOUN
easat-6927	53	5	(	(	PUNCT
easat-6927	53	6	rbt	rbt	PROPN
easat-6927	53	7	)	)	PUNCT
easat-6927	53	8	and	and	CCONJ
easat-6927	53	9	theory	theory	NOUN
easat-6927	53	10	dynamic	dynamic	ADJ
easat-6927	53	11	capabilities	capability	NOUN
easat-6927	53	12	the	the	DET
easat-6927	53	13	resource	resource	NOUN
easat-6927	53	14	-	-	PUNCT
easat-6927	53	15	based	base	VERB
easat-6927	53	16	view	view	NOUN
easat-6927	53	17	,	,	PUNCT
easat-6927	53	18	as	as	SCONJ
easat-6927	53	19	it	it	PRON
easat-6927	53	20	developed	develop	VERB
easat-6927	53	21	through	through	ADP
easat-6927	53	22	the	the	DET
easat-6927	53	23	1980s	1980s	NUM
easat-6927	53	24	,	,	PUNCT
easat-6927	53	25	emphasized	emphasize	VERB
easat-6927	53	26	that	that	SCONJ
easat-6927	53	27	not	not	PART
easat-6927	53	28	all	all	DET
easat-6927	53	29	resources	resource	NOUN
easat-6927	53	30	are	be	AUX
easat-6927	53	31	equal	equal	ADJ
easat-6927	53	32	.	.	PUNCT
easat-6927	54	1	for	for	SCONJ
easat-6927	54	2	resources	resource	NOUN
easat-6927	54	3	to	to	PART
easat-6927	54	4	contribute	contribute	VERB
easat-6927	54	5	to	to	ADP
easat-6927	54	6	a	a	DET
easat-6927	54	7	sustained	sustained	ADJ
easat-6927	54	8	competitive	competitive	ADJ
easat-6927	54	9	advantage	advantage	NOUN
easat-6927	54	10	,	,	PUNCT
easat-6927	54	11	they	they	PRON
easat-6927	54	12	must	must	AUX
easat-6927	54	13	meet	meet	VERB
easat-6927	54	14	certain	certain	ADJ
easat-6927	54	15	criteria	criterion	NOUN
easat-6927	54	16	,	,	PUNCT
easat-6927	54	17	such	such	ADJ
easat-6927	54	18	as	as	ADP
easat-6927	54	19	being	be	AUX
easat-6927	54	20	valuable	valuable	ADJ
easat-6927	54	21	,	,	PUNCT
easat-6927	54	22	rare	rare	ADJ
easat-6927	54	23	,	,	PUNCT
easat-6927	54	24	inimitable	inimitable	ADJ
easat-6927	54	25	,	,	PUNCT
easat-6927	54	26	and	and	CCONJ
easat-6927	54	27	non	non	ADJ
easat-6927	54	28	-	-	ADJ
easat-6927	54	29	substitutable	substitutable	ADJ
easat-6927	54	30	(	(	PUNCT
easat-6927	54	31	vrin	vrin	NOUN
easat-6927	54	32	)	)	PUNCT
easat-6927	55	1	[	[	X
easat-6927	55	2	27	27	NUM
easat-6927	55	3	]	]	PUNCT
easat-6927	55	4	.	.	PUNCT
easat-6927	56	1	this	this	DET
easat-6927	56	2	perspective	perspective	NOUN
easat-6927	56	3	shifted	shift	VERB
easat-6927	56	4	the	the	DET
easat-6927	56	5	focus	focus	NOUN
easat-6927	56	6	from	from	ADP
easat-6927	56	7	external	external	ADJ
easat-6927	56	8	market	market	NOUN
easat-6927	56	9	conditions	condition	NOUN
easat-6927	56	10	to	to	ADP
easat-6927	56	11	the	the	DET
easat-6927	56	12	internal	internal	ADJ
easat-6927	56	13	strengths	strength	NOUN
easat-6927	56	14	of	of	ADP
easat-6927	56	15	the	the	DET
easat-6927	56	16	firm	firm	NOUN
easat-6927	56	17	,	,	PUNCT
easat-6927	56	18	marking	mark	VERB
easat-6927	56	19	a	a	DET
easat-6927	56	20	significant	significant	ADJ
easat-6927	56	21	change	change	NOUN
easat-6927	56	22	in	in	ADP
easat-6927	56	23	the	the	DET
easat-6927	56	24	way	way	NOUN
easat-6927	56	25	scholars	scholar	NOUN
easat-6927	56	26	and	and	CCONJ
easat-6927	56	27	managers	manager	NOUN
easat-6927	56	28	thought	think	VERB
easat-6927	56	29	about	about	ADP
easat-6927	56	30	competitive	competitive	ADJ
easat-6927	56	31	advantage	advantage	NOUN
easat-6927	56	32	.	.	PUNCT
easat-6927	57	1	evolution	evolution	NOUN
easat-6927	57	2	of	of	ADP
easat-6927	57	3	the	the	DET
easat-6927	57	4	resource	resource	NOUN
easat-6927	57	5	-	-	PUNCT
easat-6927	57	6	based	base	VERB
easat-6927	57	7	view	view	NOUN
easat-6927	57	8	(	(	PUNCT
easat-6927	57	9	rbv	rbv	NOUN
easat-6927	57	10	)	)	PUNCT
easat-6927	57	11	of	of	ADP
easat-6927	57	12	the	the	DET
easat-6927	57	13	firm	firm	NOUN
easat-6927	57	14	and	and	CCONJ
easat-6927	57	15	its	its	PRON
easat-6927	57	16	distinction	distinction	NOUN
easat-6927	57	17	from	from	ADP
easat-6927	57	18	earlier	early	ADJ
easat-6927	57	19	perspectives	perspective	NOUN
easat-6927	57	20	on	on	ADP
easat-6927	57	21	firm	firm	ADJ
easat-6927	57	22	performance	performance	NOUN
easat-6927	57	23	[	[	X
easat-6927	57	24	27	27	NUM
easat-6927	57	25	]	]	PUNCT
easat-6927	57	26	.	.	PUNCT
easat-6927	58	1	specially	specially	ADV
easat-6927	58	2	,	,	PUNCT
easat-6927	58	3	the	the	DET
easat-6927	58	4	idea	idea	NOUN
easat-6927	58	5	that	that	SCONJ
easat-6927	58	6	a	a	DET
easat-6927	58	7	firm	firm	NOUN
easat-6927	58	8	’s	’s	PART
easat-6927	58	9	resources	resource	NOUN
easat-6927	58	10	are	be	AUX
easat-6927	58	11	crucial	crucial	ADJ
easat-6927	58	12	to	to	ADP
easat-6927	58	13	its	its	PRON
easat-6927	58	14	success	success	NOUN
easat-6927	58	15	can	can	AUX
easat-6927	58	16	be	be	AUX
easat-6927	58	17	traced	trace	VERB
easat-6927	58	18	back	back	ADV
easat-6927	58	19	to	to	ADP
easat-6927	58	20	edith	edith	PROPN
easat-6927	58	21	penrose	penrose	PROPN
easat-6927	58	22	's	's	PART
easat-6927	58	23	work	work	NOUN
easat-6927	58	24	,	,	PUNCT
easat-6927	58	25	where	where	SCONJ
easat-6927	58	26	she	she	PRON
easat-6927	58	27	emphasized	emphasize	VERB
easat-6927	58	28	that	that	SCONJ
easat-6927	58	29	resources	resource	NOUN
easat-6927	58	30	—	—	PUNCT
easat-6927	58	31	such	such	ADJ
easat-6927	58	32	as	as	ADP
easat-6927	58	33	human	human	ADJ
easat-6927	58	34	capital	capital	NOUN
easat-6927	58	35	,	,	PUNCT
easat-6927	58	36	physical	physical	ADJ
easat-6927	58	37	assets	asset	NOUN
easat-6927	58	38	,	,	PUNCT
easat-6927	58	39	and	and	CCONJ
easat-6927	58	40	organizational	organizational	ADJ
easat-6927	58	41	processes	process	NOUN
easat-6927	58	42	—	—	PUNCT
easat-6927	58	43	are	be	AUX
easat-6927	58	44	central	central	ADJ
easat-6927	58	45	to	to	ADP
easat-6927	58	46	a	a	DET
easat-6927	58	47	firm	firm	NOUN
easat-6927	58	48	's	's	PART
easat-6927	58	49	growth	growth	NOUN
easat-6927	58	50	and	and	CCONJ
easat-6927	58	51	performance	performance	NOUN
easat-6927	58	52	[	[	X
easat-6927	58	53	27	27	NUM
easat-6927	58	54	]	]	PUNCT
easat-6927	58	55	.	.	PUNCT
easat-6927	59	1	this	this	DET
easat-6927	59	2	concept	concept	NOUN
easat-6927	59	3	foreshadows	foreshadow	VERB
easat-6927	59	4	what	what	PRON
easat-6927	59	5	would	would	AUX
easat-6927	59	6	later	later	ADV
easat-6927	59	7	become	become	VERB
easat-6927	59	8	the	the	DET
easat-6927	59	9	foundation	foundation	NOUN
easat-6927	59	10	of	of	ADP
easat-6927	59	11	the	the	DET
easat-6927	59	12	rbv	rbv	NOUN
easat-6927	59	13	.	.	PUNCT
easat-6927	60	1	furthermore	furthermore	ADV
easat-6927	60	2	,	,	PUNCT
easat-6927	60	3	michael	michael	PROPN
easat-6927	60	4	porter	porter	PROPN
easat-6927	60	5	’s	’s	PART
easat-6927	60	6	work	work	NOUN
easat-6927	60	7	in	in	ADP
easat-6927	60	8	the	the	DET
easat-6927	60	9	1970s	1970	NOUN
easat-6927	60	10	and	and	CCONJ
easat-6927	60	11	1980s	1980	NOUN
easat-6927	60	12	on	on	ADP
easat-6927	60	13	competitive	competitive	ADJ
easat-6927	60	14	strategy	strategy	NOUN
easat-6927	60	15	focused	focus	VERB
easat-6927	60	16	on	on	ADP
easat-6927	60	17	the	the	DET
easat-6927	60	18	role	role	NOUN
easat-6927	60	19	of	of	ADP
easat-6927	60	20	industry	industry	NOUN
easat-6927	60	21	-	-	PUNCT
easat-6927	60	22	level	level	NOUN
easat-6927	60	23	factors	factor	NOUN
easat-6927	60	24	(	(	PUNCT
easat-6927	60	25	e.g.	e.g.	ADV
easat-6927	60	26	,	,	PUNCT
easat-6927	60	27	market	market	NOUN
easat-6927	60	28	structure	structure	NOUN
easat-6927	60	29	,	,	PUNCT
easat-6927	60	30	competition	competition	NOUN
easat-6927	60	31	,	,	PUNCT
easat-6927	60	32	and	and	CCONJ
easat-6927	60	33	industry	industry	NOUN
easat-6927	60	34	forces	force	NOUN
easat-6927	60	35	)	)	PUNCT
easat-6927	60	36	in	in	ADP
easat-6927	60	37	determining	determine	VERB
easat-6927	60	38	a	a	DET
easat-6927	60	39	firm	firm	NOUN
easat-6927	60	40	’s	’s	PART
easat-6927	60	41	profit	profit	NOUN
easat-6927	60	42	potential	potential	NOUN
easat-6927	61	1	[	[	X
easat-6927	61	2	27	27	NUM
easat-6927	61	3	]	]	PUNCT
easat-6927	61	4	.	.	PUNCT
easat-6927	62	1	according	accord	VERB
easat-6927	62	2	to	to	ADP
easat-6927	62	3	porter	porter	NOUN
easat-6927	62	4	,	,	PUNCT
easat-6927	62	5	firms	firm	NOUN
easat-6927	62	6	should	should	AUX
easat-6927	62	7	focus	focus	VERB
easat-6927	62	8	on	on	ADP
easat-6927	62	9	positioning	position	VERB
easat-6927	62	10	themselves	themselves	PRON
easat-6927	62	11	effectively	effectively	ADV
easat-6927	62	12	within	within	ADP
easat-6927	62	13	their	their	PRON
easat-6927	62	14	respective	respective	ADJ
easat-6927	62	15	industries	industry	NOUN
easat-6927	62	16	to	to	PART
easat-6927	62	17	gain	gain	VERB
easat-6927	62	18	a	a	DET
easat-6927	62	19	competitive	competitive	ADJ
easat-6927	62	20	advantage	advantage	NOUN
easat-6927	62	21	.	.	PUNCT
easat-6927	63	1	his	his	PRON
easat-6927	63	2	five	five	NUM
easat-6927	63	3	forces	force	NOUN
easat-6927	63	4	model	model	NOUN
easat-6927	63	5	illustrated	illustrate	VERB
easat-6927	63	6	that	that	SCONJ
easat-6927	63	7	external	external	ADJ
easat-6927	63	8	industry	industry	NOUN
easat-6927	63	9	forces	force	NOUN
easat-6927	63	10	primarily	primarily	ADV
easat-6927	63	11	shaped	shape	VERB
easat-6927	63	12	a	a	DET
easat-6927	63	13	firm	firm	NOUN
easat-6927	63	14	’s	’s	PART
easat-6927	63	15	strategy	strategy	NOUN
easat-6927	63	16	and	and	CCONJ
easat-6927	63	17	profitability	profitability	NOUN
easat-6927	63	18	[	[	X
easat-6927	63	19	27	27	NUM
easat-6927	63	20	]	]	PUNCT
easat-6927	63	21	.	.	PUNCT
easat-6927	64	1	around	around	ADP
easat-6927	64	2	the	the	DET
easat-6927	64	3	mid-1980s	mid-1980	NOUN
easat-6927	64	4	,	,	PUNCT
easat-6927	64	5	scholars	scholar	NOUN
easat-6927	64	6	like	like	ADP
easat-6927	64	7	birger	birger	PROPN
easat-6927	64	8	wernerfelt	wernerfelt	PROPN
easat-6927	64	9	began	begin	VERB
easat-6927	64	10	to	to	PART
easat-6927	64	11	challenge	challenge	VERB
easat-6927	64	12	the	the	DET
easat-6927	64	13	external	external	ADJ
easat-6927	64	14	,	,	PUNCT
easat-6927	64	15	industry	industry	NOUN
easat-6927	64	16	-	-	PUNCT
easat-6927	64	17	based	base	VERB
easat-6927	64	18	focus	focus	NOUN
easat-6927	64	19	.	.	PUNCT
easat-6927	65	1	wernerfelt	wernerfelt	PROPN
easat-6927	65	2	argued	argue	VERB
easat-6927	65	3	that	that	SCONJ
easat-6927	65	4	a	a	DET
easat-6927	65	5	firm	firm	NOUN
easat-6927	65	6	’s	’s	PART
easat-6927	65	7	internal	internal	ADJ
easat-6927	65	8	resources	resource	NOUN
easat-6927	65	9	and	and	CCONJ
easat-6927	65	10	capabilities	capability	NOUN
easat-6927	65	11	—	—	PUNCT
easat-6927	65	12	such	such	ADJ
easat-6927	65	13	as	as	ADP
easat-6927	65	14	unique	unique	ADJ
easat-6927	65	15	assets	asset	NOUN
easat-6927	65	16	,	,	PUNCT
easat-6927	65	17	skills	skill	NOUN
easat-6927	65	18	,	,	PUNCT
easat-6927	65	19	and	and	CCONJ
easat-6927	65	20	knowledge	knowledge	NOUN
easat-6927	65	21	—	—	PUNCT
easat-6927	65	22	are	be	AUX
easat-6927	65	23	the	the	DET
easat-6927	65	24	key	key	ADJ
easat-6927	65	25	drivers	driver	NOUN
easat-6927	65	26	of	of	ADP
easat-6927	65	27	sustained	sustained	ADJ
easat-6927	65	28	competitive	competitive	ADJ
easat-6927	65	29	advantage	advantage	NOUN
easat-6927	65	30	[	[	X
easat-6927	65	31	27	27	NUM
easat-6927	65	32	]	]	PUNCT
easat-6927	65	33	.	.	PUNCT
easat-6927	66	1	this	this	DET
easat-6927	66	2	shift	shift	NOUN
easat-6927	66	3	laid	lay	VERB
easat-6927	66	4	the	the	DET
easat-6927	66	5	groundwork	groundwork	NOUN
easat-6927	66	6	for	for	ADP
easat-6927	66	7	the	the	DET
easat-6927	66	8	rbv	rbv	NOUN
easat-6927	66	9	,	,	PUNCT
easat-6927	66	10	which	which	PRON
easat-6927	66	11	posits	posit	VERB
easat-6927	66	12	that	that	SCONJ
easat-6927	66	13	differences	difference	NOUN
easat-6927	66	14	in	in	ADP
easat-6927	66	15	firms	firm	NOUN
easat-6927	66	16	’	’	PART
easat-6927	66	17	resources	resource	NOUN
easat-6927	66	18	,	,	PUNCT
easat-6927	66	19	rather	rather	ADV
easat-6927	66	20	than	than	ADP
easat-6927	66	21	industry	industry	NOUN
easat-6927	66	22	conditions	condition	NOUN
easat-6927	66	23	,	,	PUNCT
easat-6927	66	24	explain	explain	VERB
easat-6927	66	25	variations	variation	NOUN
easat-6927	66	26	in	in	ADP
easat-6927	66	27	firm	firm	ADJ
easat-6927	66	28	performance	performance	NOUN
easat-6927	66	29	[	[	X
easat-6927	66	30	27	27	NUM
easat-6927	66	31	]	]	PUNCT
easat-6927	66	32	.	.	PUNCT
easat-6927	67	1	the	the	DET
easat-6927	67	2	concept	concept	NOUN
easat-6927	67	3	of	of	ADP
easat-6927	67	4	dynamic	dynamic	ADJ
easat-6927	67	5	capabilities	capability	NOUN
easat-6927	67	6	draws	draw	VERB
easat-6927	67	7	from	from	ADP
easat-6927	67	8	several	several	ADJ
easat-6927	67	9	main	main	ADJ
easat-6927	67	10	sources	source	NOUN
easat-6927	67	11	and	and	CCONJ
easat-6927	67	12	offers	offer	VERB
easat-6927	67	13	a	a	DET
easat-6927	67	14	comprehensive	comprehensive	ADJ
easat-6927	67	15	view	view	NOUN
easat-6927	67	16	of	of	ADP
easat-6927	67	17	this	this	DET
easat-6927	67	18	important	important	ADJ
easat-6927	67	19	strategic	strategic	ADJ
easat-6927	67	20	management	management	NOUN
easat-6927	67	21	theory	theory	NOUN
easat-6927	67	22	[	[	X
easat-6927	67	23	28	28	NUM
easat-6927	67	24	]	]	PUNCT
easat-6927	67	25	.	.	PUNCT
easat-6927	68	1	as	as	ADP
easat-6927	68	2	detail	detail	NOUN
easat-6927	68	3	,	,	PUNCT
easat-6927	68	4	dynamic	dynamic	ADJ
easat-6927	68	5	capabilities	capability	NOUN
easat-6927	68	6	are	be	AUX
easat-6927	68	7	organizational	organizational	ADJ
easat-6927	68	8	abilities	ability	NOUN
easat-6927	68	9	that	that	PRON
easat-6927	68	10	help	help	VERB
easat-6927	68	11	firms	firm	NOUN
easat-6927	68	12	to	to	PART
easat-6927	68	13	transform	transform	VERB
easat-6927	68	14	their	their	PRON
easat-6927	68	15	existing	exist	VERB
easat-6927	68	16	capabilities	capability	NOUN
easat-6927	68	17	over	over	ADP
easat-6927	68	18	time	time	NOUN
easat-6927	68	19	[	[	X
easat-6927	68	20	28	28	NUM
easat-6927	68	21	]	]	PUNCT
easat-6927	68	22	.	.	PUNCT
easat-6927	69	1	the	the	DET
easat-6927	69	2	challenges	challenge	NOUN
easat-6927	69	3	they	they	PRON
easat-6927	69	4	face	face	VERB
easat-6927	69	5	include	include	VERB
easat-6927	69	6	erosion	erosion	NOUN
easat-6927	69	7	(	(	PUNCT
easat-6927	69	8	the	the	DET
easat-6927	69	9	decline	decline	NOUN
easat-6927	69	10	of	of	ADP
easat-6927	69	11	capabilities	capability	NOUN
easat-6927	69	12	over	over	ADP
easat-6927	69	13	time	time	NOUN
easat-6927	69	14	)	)	PUNCT
easat-6927	69	15	,	,	PUNCT
easat-6927	69	16	substitution	substitution	NOUN
easat-6927	69	17	(	(	PUNCT
easat-6927	69	18	replacement	replacement	NOUN
easat-6927	69	19	by	by	ADP
easat-6927	69	20	new	new	ADJ
easat-6927	69	21	capabilities	capability	NOUN
easat-6927	69	22	)	)	PUNCT
easat-6927	69	23	,	,	PUNCT
easat-6927	69	24	and	and	CCONJ
easat-6927	69	25	learning	learn	VERB
easat-6927	69	26	about	about	ADP
easat-6927	69	27	higher	high	ADJ
easat-6927	69	28	-	-	PUNCT
easat-6927	69	29	order	order	NOUN
easat-6927	69	30	capabilities	capability	NOUN
easat-6927	69	31	(	(	PUNCT
easat-6927	69	32	acquiring	acquire	VERB
easat-6927	69	33	knowledge	knowledge	NOUN
easat-6927	69	34	about	about	ADP
easat-6927	69	35	more	more	ADV
easat-6927	69	36	advanced	advanced	ADJ
easat-6927	69	37	or	or	CCONJ
easat-6927	69	38	strategic	strategic	ADJ
easat-6927	69	39	capabilities	capability	NOUN
easat-6927	69	40	)	)	PUNCT
easat-6927	69	41	.	.	PUNCT
easat-6927	70	1	furthermore	furthermore	ADV
easat-6927	70	2	,	,	PUNCT
easat-6927	70	3	dynamic	dynamic	ADJ
easat-6927	70	4	capabilities	capability	NOUN
easat-6927	70	5	as	as	ADP
easat-6927	70	6	a	a	DET
easat-6927	70	7	firm	firm	NOUN
easat-6927	70	8	’s	’s	PART
easat-6927	70	9	ability	ability	NOUN
easat-6927	70	10	to	to	PART
easat-6927	70	11	integrate	integrate	VERB
easat-6927	70	12	,	,	PUNCT
easat-6927	70	13	develop	develop	VERB
easat-6927	70	14	,	,	PUNCT
easat-6927	70	15	and	and	CCONJ
easat-6927	70	16	reconfigure	reconfigure	VERB
easat-6927	70	17	its	its	PRON
easat-6927	70	18	resources	resource	NOUN
easat-6927	70	19	and	and	CCONJ
easat-6927	70	20	capabilities	capability	NOUN
easat-6927	70	21	in	in	ADP
easat-6927	70	22	response	response	NOUN
easat-6927	70	23	to	to	ADP
easat-6927	70	24	rapidly	rapidly	ADV
easat-6927	70	25	changing	change	VERB
easat-6927	70	26	environments	environment	NOUN
easat-6927	70	27	[	[	X
easat-6927	70	28	28	28	NUM
easat-6927	70	29	]	]	PUNCT
easat-6927	70	30	.	.	PUNCT
easat-6927	71	1	this	this	PRON
easat-6927	71	2	is	be	AUX
easat-6927	71	3	a	a	DET
easat-6927	71	4	more	more	ADV
easat-6927	71	5	process	process	NOUN
easat-6927	71	6	-	-	PUNCT
easat-6927	71	7	oriented	orient	VERB
easat-6927	71	8	view	view	NOUN
easat-6927	71	9	,	,	PUNCT
easat-6927	71	10	emphasizing	emphasize	VERB
easat-6927	71	11	adaptability	adaptability	NOUN
easat-6927	71	12	and	and	CCONJ
easat-6927	71	13	flexibility	flexibility	NOUN
easat-6927	71	14	[	[	X
easat-6927	71	15	28	28	NUM
easat-6927	71	16	]	]	PUNCT
easat-6927	71	17	.	.	PUNCT
easat-6927	72	1	besides	besides	SCONJ
easat-6927	72	2	,	,	PUNCT
easat-6927	72	3	dynamic	dynamic	ADJ
easat-6927	72	4	capabilities	capability	NOUN
easat-6927	72	5	include	include	VERB
easat-6927	72	6	activities	activity	NOUN
easat-6927	72	7	like	like	ADP
easat-6927	72	8	product	product	NOUN
easat-6927	72	9	development	development	NOUN
easat-6927	72	10	,	,	PUNCT
easat-6927	72	11	strategic	strategic	ADJ
easat-6927	72	12	decision	decision	NOUN
easat-6927	72	13	-	-	PUNCT
easat-6927	72	14	making	making	NOUN
easat-6927	72	15	,	,	PUNCT
easat-6927	72	16	and	and	CCONJ
easat-6927	72	17	alliances	alliance	NOUN
easat-6927	72	18	[	[	X
easat-6927	72	19	28	28	NUM
easat-6927	72	20	]	]	PUNCT
easat-6927	72	21	.	.	PUNCT
easat-6927	73	1	they	they	PRON
easat-6927	73	2	argue	argue	VERB
easat-6927	73	3	that	that	SCONJ
easat-6927	73	4	these	these	DET
easat-6927	73	5	processes	process	NOUN
easat-6927	73	6	are	be	AUX
easat-6927	73	7	identifiable	identifiable	ADJ
easat-6927	73	8	and	and	CCONJ
easat-6927	73	9	can	can	AUX
easat-6927	73	10	be	be	AUX
easat-6927	73	11	seen	see	VERB
easat-6927	73	12	across	across	ADP
easat-6927	73	13	firms	firm	NOUN
easat-6927	73	14	,	,	PUNCT
easat-6927	73	15	but	but	CCONJ
easat-6927	73	16	their	their	PRON
easat-6927	73	17	application	application	NOUN
easat-6927	73	18	and	and	CCONJ
easat-6927	73	19	intensity	intensity	NOUN
easat-6927	73	20	vary	vary	VERB
easat-6927	73	21	across	across	ADP
easat-6927	73	22	industries	industry	NOUN
easat-6927	73	23	[	[	X
easat-6927	73	24	28	28	NUM
easat-6927	73	25	]	]	PUNCT
easat-6927	73	26	.	.	PUNCT
easat-6927	74	1	in	in	ADP
easat-6927	74	2	short	short	ADJ
easat-6927	74	3	,	,	PUNCT
easat-6927	74	4	dynamic	dynamic	ADJ
easat-6927	74	5	capabilities	capability	NOUN
easat-6927	74	6	focus	focus	VERB
easat-6927	74	7	on	on	ADP
easat-6927	74	8	a	a	DET
easat-6927	74	9	firm	firm	NOUN
easat-6927	74	10	’s	’s	PART
easat-6927	74	11	ability	ability	NOUN
easat-6927	74	12	to	to	PART
easat-6927	74	13	adapt	adapt	VERB
easat-6927	74	14	,	,	PUNCT
easat-6927	74	15	innovate	innovate	VERB
easat-6927	74	16	,	,	PUNCT
easat-6927	74	17	and	and	CCONJ
easat-6927	74	18	reconfigure	reconfigure	VERB
easat-6927	74	19	resources	resource	NOUN
easat-6927	74	20	to	to	PART
easat-6927	74	21	maintain	maintain	VERB
easat-6927	74	22	a	a	DET
easat-6927	74	23	competitive	competitive	ADJ
easat-6927	74	24	advantage	advantage	NOUN
easat-6927	74	25	,	,	PUNCT
easat-6927	74	26	especially	especially	ADV
easat-6927	74	27	in	in	ADP
easat-6927	74	28	environments	environment	NOUN
easat-6927	74	29	characterized	characterize	VERB
easat-6927	74	30	by	by	ADP
easat-6927	74	31	rapid	rapid	ADJ
easat-6927	74	32	change	change	NOUN
easat-6927	74	33	.	.	PUNCT
easat-6927	75	1	these	these	DET
easat-6927	75	2	capabilities	capability	NOUN
easat-6927	75	3	are	be	AUX
easat-6927	75	4	often	often	ADV
easat-6927	75	5	linked	link	VERB
easat-6927	75	6	to	to	ADP
easat-6927	75	7	high	high	ADJ
easat-6927	75	8	-	-	PUNCT
easat-6927	75	9	level	level	NOUN
easat-6927	75	10	strategic	strategic	ADJ
easat-6927	75	11	decisions	decision	NOUN
easat-6927	75	12	,	,	PUNCT
easat-6927	75	13	resource	resource	NOUN
easat-6927	75	14	management	management	NOUN
easat-6927	75	15	,	,	PUNCT
easat-6927	75	16	and	and	CCONJ
easat-6927	75	17	organizational	organizational	ADJ
easat-6927	75	18	learning	learning	NOUN
easat-6927	75	19	.	.	PUNCT
easat-6927	76	1	2.2	2.2	NUM
easat-6927	76	2	.	.	PUNCT
easat-6927	77	1	market	market	NOUN
easat-6927	77	2	orientation	orientation	NOUN
easat-6927	77	3	(	(	PUNCT
easat-6927	77	4	mo	mo	NOUN
easat-6927	77	5	)	)	PUNCT
easat-6927	77	6	,	,	PUNCT
easat-6927	77	7	innovation	innovation	NOUN
easat-6927	77	8	capability	capability	NOUN
easat-6927	77	9	(	(	PUNCT
easat-6927	77	10	ic	ic	NUM
easat-6927	77	11	)	)	PUNCT
easat-6927	77	12	and	and	CCONJ
easat-6927	77	13	business	business	NOUN
easat-6927	77	14	performance	performance	NOUN
easat-6927	77	15	(	(	PUNCT
easat-6927	77	16	bp	bp	PROPN
easat-6927	77	17	)	)	PUNCT
easat-6927	77	18	.	.	PUNCT
easat-6927	78	1	market	market	NOUN
easat-6927	78	2	orientation	orientation	NOUN
easat-6927	78	3	(	(	PUNCT
easat-6927	78	4	mo	mo	NOUN
easat-6927	78	5	)	)	PUNCT
easat-6927	78	6	is	be	AUX
easat-6927	78	7	conceptualized	conceptualize	VERB
easat-6927	78	8	as	as	ADP
easat-6927	78	9	a	a	DET
easat-6927	78	10	firm	firm	NOUN
easat-6927	78	11	's	's	PART
easat-6927	78	12	ability	ability	NOUN
easat-6927	78	13	to	to	PART
easat-6927	78	14	implement	implement	VERB
easat-6927	78	15	the	the	DET
easat-6927	78	16	marketing	marketing	NOUN
easat-6927	78	17	concept	concept	NOUN
easat-6927	78	18	,	,	PUNCT
easat-6927	78	19	which	which	PRON
easat-6927	78	20	emphasizes	emphasize	VERB
easat-6927	78	21	a	a	DET
easat-6927	78	22	customer	customer	NOUN
easat-6927	78	23	-	-	PUNCT
easat-6927	78	24	centric	centric	NOUN
easat-6927	78	25	approach	approach	NOUN
easat-6927	78	26	[	[	X
easat-6927	78	27	29	29	NUM
easat-6927	78	28	]	]	PUNCT
easat-6927	78	29	.	.	PUNCT
easat-6927	79	1	besides	besides	SCONJ
easat-6927	79	2	,	,	PUNCT
easat-6927	79	3	narver	narver	NOUN
easat-6927	79	4	and	and	CCONJ
easat-6927	79	5	slater	slater	NOUN
easat-6927	79	6	[	[	X
easat-6927	79	7	30	30	NUM
easat-6927	79	8	]	]	PUNCT
easat-6927	79	9	was	be	AUX
easat-6927	79	10	foundational	foundational	ADJ
easat-6927	79	11	in	in	ADP
easat-6927	79	12	shaping	shape	VERB
easat-6927	79	13	the	the	DET
easat-6927	79	14	concept	concept	NOUN
easat-6927	79	15	of	of	ADP
easat-6927	79	16	market	market	NOUN
easat-6927	79	17	orientation	orientation	NOUN
easat-6927	79	18	,	,	PUNCT
easat-6927	79	19	which	which	PRON
easat-6927	79	20	emphasizes	emphasize	VERB
easat-6927	79	21	a	a	DET
easat-6927	79	22	company	company	NOUN
easat-6927	79	23	’s	’s	PART
easat-6927	79	24	ability	ability	NOUN
easat-6927	79	25	to	to	PART
easat-6927	79	26	generate	generate	VERB
easat-6927	79	27	and	and	CCONJ
easat-6927	79	28	use	use	VERB
easat-6927	79	29	market	market	NOUN
easat-6927	79	30	intelligence	intelligence	NOUN
easat-6927	79	31	to	to	PART
easat-6927	79	32	better	well	ADV
easat-6927	79	33	align	align	VERB
easat-6927	79	34	its	its	PRON
easat-6927	79	35	activities	activity	NOUN
easat-6927	79	36	with	with	ADP
easat-6927	79	37	customer	customer	NOUN
easat-6927	79	38	needs	need	NOUN
easat-6927	79	39	,	,	PUNCT
easat-6927	79	40	competitor	competitor	NOUN
easat-6927	79	41	actions	action	NOUN
easat-6927	79	42	,	,	PUNCT
easat-6927	79	43	and	and	CCONJ
easat-6927	79	44	internal	internal	ADJ
easat-6927	79	45	coordination	coordination	NOUN
easat-6927	79	46	.	.	PUNCT
easat-6927	80	1	these	these	DET
easat-6927	80	2	early	early	ADJ
easat-6927	80	3	studies	study	NOUN
easat-6927	80	4	identified	identify	VERB
easat-6927	80	5	key	key	ADJ
easat-6927	80	6	elements	element	NOUN
easat-6927	80	7	of	of	ADP
easat-6927	80	8	market	market	NOUN
easat-6927	80	9	orientation	orientation	NOUN
easat-6927	80	10	that	that	PRON
easat-6927	80	11	could	could	AUX
easat-6927	80	12	drive	drive	VERB
easat-6927	80	13	enterprise	enterprise	NOUN
easat-6927	80	14	success	success	NOUN
easat-6927	80	15	.	.	PUNCT
easat-6927	81	1	furthermore	furthermore	ADV
easat-6927	81	2	,	,	PUNCT
easat-6927	81	3	market	market	NOUN
easat-6927	81	4	orientation	orientation	NOUN
easat-6927	81	5	consisted	consist	VERB
easat-6927	81	6	of	of	ADP
easat-6927	81	7	three	three	NUM
easat-6927	81	8	behavioural	behavioural	ADJ
easat-6927	81	9	dimensions	dimension	NOUN
easat-6927	81	10	:	:	PUNCT
easat-6927	81	11	customer	customer	NOUN
easat-6927	81	12	orientation	orientation	NOUN
easat-6927	81	13	,	,	PUNCT
easat-6927	81	14	competitor	competitor	NOUN
easat-6927	81	15	orientation	orientation	NOUN
easat-6927	81	16	and	and	CCONJ
easat-6927	81	17	interfunctional	interfunctional	ADJ
easat-6927	81	18	coordination	coordination	NOUN
easat-6927	81	19	[	[	X
easat-6927	81	20	30	30	NUM
easat-6927	81	21	]	]	PUNCT
easat-6927	81	22	.	.	PUNCT
easat-6927	82	1	in	in	ADP
easat-6927	82	2	particularly	particularly	ADV
easat-6927	82	3	,	,	PUNCT
easat-6927	82	4	chin	chin	PROPN
easat-6927	82	5	,	,	PUNCT
easat-6927	82	6	et	et	PROPN
easat-6927	82	7	al	al	PROPN
easat-6927	82	8	.	.	PUNCT
easat-6927	83	1	[	[	X
easat-6927	83	2	29	29	NUM
easat-6927	83	3	]	]	PUNCT
easat-6927	83	4	explained	explain	VERB
easat-6927	83	5	that	that	SCONJ
easat-6927	83	6	mo	mo	PROPN
easat-6927	83	7	is	be	AUX
easat-6927	83	8	directly	directly	ADV
easat-6927	83	9	linked	link	VERB
easat-6927	83	10	to	to	ADP
easat-6927	83	11	superior	superior	ADJ
easat-6927	83	12	firm	firm	ADJ
easat-6927	83	13	performance	performance	NOUN
easat-6927	83	14	,	,	PUNCT
easat-6927	83	15	as	as	SCONJ
easat-6927	83	16	firms	firm	NOUN
easat-6927	83	17	that	that	PRON
easat-6927	83	18	are	be	AUX
easat-6927	83	19	market	market	NOUN
easat-6927	83	20	-	-	PUNCT
easat-6927	83	21	oriented	orient	VERB
easat-6927	83	22	can	can	AUX
easat-6927	83	23	better	well	ADV
easat-6927	83	24	anticipate	anticipate	VERB
easat-6927	83	25	and	and	CCONJ
easat-6927	83	26	meet	meet	VERB
easat-6927	83	27	customer	customer	NOUN
easat-6927	83	28	demands	demand	NOUN
easat-6927	83	29	,	,	PUNCT
easat-6927	83	30	thus	thus	ADV
easat-6927	83	31	gaining	gain	VERB
easat-6927	83	32	a	a	DET
easat-6927	83	33	competitive	competitive	ADJ
easat-6927	83	34	edge	edge	NOUN
easat-6927	83	35	.	.	PUNCT
easat-6927	84	1	research	research	NOUN
easat-6927	84	2	results	result	NOUN
easat-6927	84	3	show	show	VERB
easat-6927	84	4	that	that	SCONJ
easat-6927	84	5	market	market	NOUN
easat-6927	84	6	orientation	orientation	NOUN
easat-6927	84	7	has	have	VERB
easat-6927	84	8	an	an	DET
easat-6927	84	9	impact	impact	NOUN
easat-6927	84	10	on	on	ADP
easat-6927	84	11	business	business	NOUN
easat-6927	84	12	performance	performance	NOUN
easat-6927	84	13	[	[	X
easat-6927	84	14	31	31	NUM
easat-6927	84	15	]	]	PUNCT
easat-6927	84	16	.	.	PUNCT
easat-6927	85	1	476	476	NUM
easat-6927	85	2	edelweiss	edelweiss	PROPN
easat-6927	85	3	applied	apply	VERB
easat-6927	85	4	science	science	NOUN
easat-6927	85	5	and	and	CCONJ
easat-6927	85	6	technology	technology	NOUN
easat-6927	85	7	issn	issn	PROPN
easat-6927	85	8	:	:	PUNCT
easat-6927	85	9	2576	2576	NUM
easat-6927	85	10	-	-	SYM
easat-6927	85	11	8484	8484	NUM
easat-6927	85	12	vol	vol	NOUN
easat-6927	85	13	.	.	PROPN
easat-6927	86	1	9	9	NUM
easat-6927	86	2	,	,	PUNCT
easat-6927	86	3	no	no	INTJ
easat-6927	86	4	.	.	NOUN
easat-6927	86	5	5	5	NUM
easat-6927	86	6	:	:	PUNCT
easat-6927	86	7	473	473	NUM
easat-6927	86	8	-	-	SYM
easat-6927	86	9	488	488	NUM
easat-6927	86	10	,	,	PUNCT
easat-6927	86	11	2025	2025	NUM
easat-6927	86	12	doi	doi	NOUN
easat-6927	86	13	:	:	PUNCT
easat-6927	86	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	86	15	©	©	PROPN
easat-6927	86	16	2025	2025	NUM
easat-6927	86	17	by	by	ADP
easat-6927	86	18	the	the	DET
easat-6927	86	19	authors	author	NOUN
easat-6927	86	20	;	;	PUNCT
easat-6927	86	21	licensee	licensee	PROPN
easat-6927	86	22	learning	learning	NOUN
easat-6927	86	23	gate	gate	NOUN
easat-6927	86	24	next	next	ADV
easat-6927	86	25	,	,	PUNCT
easat-6927	86	26	both	both	DET
easat-6927	86	27	agarwal	agarwal	PROPN
easat-6927	86	28	,	,	PUNCT
easat-6927	86	29	et	et	PROPN
easat-6927	86	30	al	al	PROPN
easat-6927	86	31	.	.	PUNCT
easat-6927	87	1	[	[	X
easat-6927	87	2	32	32	NUM
easat-6927	87	3	]	]	PUNCT
easat-6927	87	4	and	and	CCONJ
easat-6927	87	5	sampaio	sampaio	PROPN
easat-6927	87	6	,	,	PUNCT
easat-6927	87	7	et	et	PROPN
easat-6927	87	8	al	al	PROPN
easat-6927	87	9	.	.	PUNCT
easat-6927	88	1	[	[	X
easat-6927	88	2	33	33	NUM
easat-6927	88	3	]	]	PUNCT
easat-6927	88	4	also	also	ADV
easat-6927	88	5	proved	prove	VERB
easat-6927	88	6	that	that	SCONJ
easat-6927	88	7	market	market	NOUN
easat-6927	88	8	oriention	oriention	NOUN
easat-6927	88	9	has	have	AUX
easat-6927	88	10	affected	affect	VERB
easat-6927	88	11	business	business	NOUN
easat-6927	88	12	performance	performance	NOUN
easat-6927	88	13	.	.	PUNCT
easat-6927	89	1	the	the	DET
easat-6927	89	2	definition	definition	NOUN
easat-6927	89	3	of	of	ADP
easat-6927	89	4	innovation	innovation	NOUN
easat-6927	89	5	as	as	ADP
easat-6927	89	6	“	"	PUNCT
easat-6927	89	7	the	the	DET
easat-6927	89	8	generation	generation	NOUN
easat-6927	89	9	,	,	PUNCT
easat-6927	89	10	acceptance	acceptance	NOUN
easat-6927	89	11	,	,	PUNCT
easat-6927	89	12	and	and	CCONJ
easat-6927	89	13	implementation	implementation	NOUN
easat-6927	89	14	of	of	ADP
easat-6927	89	15	new	new	ADJ
easat-6927	89	16	ideas	idea	NOUN
easat-6927	89	17	,	,	PUNCT
easat-6927	89	18	processes	process	NOUN
easat-6927	89	19	,	,	PUNCT
easat-6927	89	20	products	product	NOUN
easat-6927	89	21	,	,	PUNCT
easat-6927	89	22	or	or	CCONJ
easat-6927	89	23	services	service	NOUN
easat-6927	89	24	”	"	PUNCT
easat-6927	90	1	[	[	X
easat-6927	90	2	34	34	NUM
easat-6927	90	3	]	]	PUNCT
easat-6927	90	4	captures	capture	VERB
easat-6927	90	5	the	the	DET
easat-6927	90	6	full	full	ADJ
easat-6927	90	7	scope	scope	NOUN
easat-6927	90	8	of	of	ADP
easat-6927	90	9	what	what	DET
easat-6927	90	10	innovation	innovation	NOUN
easat-6927	90	11	entails	entail	VERB
easat-6927	90	12	.	.	PUNCT
easat-6927	91	1	it	it	PRON
easat-6927	91	2	's	be	AUX
easat-6927	91	3	not	not	PART
easat-6927	91	4	just	just	ADV
easat-6927	91	5	about	about	ADP
easat-6927	91	6	idea	idea	NOUN
easat-6927	91	7	generation	generation	NOUN
easat-6927	91	8	but	but	CCONJ
easat-6927	91	9	also	also	ADV
easat-6927	91	10	about	about	ADP
easat-6927	91	11	how	how	SCONJ
easat-6927	91	12	those	those	DET
easat-6927	91	13	ideas	idea	NOUN
easat-6927	91	14	are	be	AUX
easat-6927	91	15	embraced	embrace	VERB
easat-6927	91	16	and	and	CCONJ
easat-6927	91	17	brought	bring	VERB
easat-6927	91	18	to	to	ADP
easat-6927	91	19	life	life	NOUN
easat-6927	91	20	within	within	ADP
easat-6927	91	21	an	an	DET
easat-6927	91	22	organization	organization	NOUN
easat-6927	91	23	.	.	PUNCT
easat-6927	92	1	this	this	DET
easat-6927	92	2	process	process	NOUN
easat-6927	92	3	requires	require	VERB
easat-6927	92	4	more	more	ADJ
easat-6927	92	5	than	than	ADP
easat-6927	92	6	just	just	ADV
easat-6927	92	7	creativity	creativity	NOUN
easat-6927	92	8	;	;	PUNCT
easat-6927	92	9	it	it	PRON
easat-6927	92	10	demands	demand	VERB
easat-6927	92	11	the	the	DET
easat-6927	92	12	systems	system	NOUN
easat-6927	92	13	,	,	PUNCT
easat-6927	92	14	processes	process	NOUN
easat-6927	92	15	,	,	PUNCT
easat-6927	92	16	and	and	CCONJ
easat-6927	92	17	culture	culture	NOUN
easat-6927	92	18	that	that	PRON
easat-6927	92	19	enable	enable	VERB
easat-6927	92	20	new	new	ADJ
easat-6927	92	21	ideas	idea	NOUN
easat-6927	92	22	to	to	PART
easat-6927	92	23	be	be	AUX
easat-6927	92	24	realized	realize	VERB
easat-6927	92	25	effectively	effectively	ADV
easat-6927	92	26	[	[	X
easat-6927	92	27	34	34	NUM
easat-6927	92	28	]	]	PUNCT
easat-6927	92	29	.	.	PUNCT
easat-6927	93	1	for	for	SCONJ
easat-6927	93	2	a	a	DET
easat-6927	93	3	company	company	NOUN
easat-6927	93	4	to	to	PART
easat-6927	93	5	successfully	successfully	ADV
easat-6927	93	6	foster	foster	VERB
easat-6927	93	7	innovation	innovation	NOUN
easat-6927	93	8	,	,	PUNCT
easat-6927	93	9	as	as	ADP
easat-6927	93	10	al	al	PROPN
easat-6927	93	11	koliby	koliby	PROPN
easat-6927	93	12	,	,	PUNCT
easat-6927	93	13	et	et	PROPN
easat-6927	93	14	al	al	PROPN
easat-6927	93	15	.	.	PUNCT
easat-6927	94	1	[	[	X
easat-6927	94	2	34	34	NUM
easat-6927	94	3	]	]	PUNCT
easat-6927	94	4	suggests	suggest	VERB
easat-6927	94	5	,	,	PUNCT
easat-6927	94	6	it	it	PRON
easat-6927	94	7	must	must	AUX
easat-6927	94	8	possess	possess	VERB
easat-6927	94	9	the	the	DET
easat-6927	94	10	capability	capability	NOUN
easat-6927	94	11	to	to	PART
easat-6927	94	12	do	do	AUX
easat-6927	94	13	so	so	ADV
easat-6927	94	14	.	.	PUNCT
easat-6927	95	1	this	this	DET
easat-6927	95	2	innovation	innovation	NOUN
easat-6927	95	3	capability	capability	NOUN
easat-6927	95	4	(	(	PUNCT
easat-6927	95	5	ic	ic	NUM
easat-6927	95	6	)	)	PUNCT
easat-6927	95	7	enables	enable	VERB
easat-6927	95	8	a	a	DET
easat-6927	95	9	firm	firm	NOUN
easat-6927	95	10	to	to	PART
easat-6927	95	11	translate	translate	VERB
easat-6927	95	12	its	its	PRON
easat-6927	95	13	creative	creative	ADJ
easat-6927	95	14	ideas	idea	NOUN
easat-6927	95	15	into	into	ADP
easat-6927	95	16	practical	practical	ADJ
easat-6927	95	17	,	,	PUNCT
easat-6927	95	18	competitive	competitive	ADJ
easat-6927	95	19	products	product	NOUN
easat-6927	95	20	or	or	CCONJ
easat-6927	95	21	services	service	NOUN
easat-6927	95	22	.	.	PUNCT
easat-6927	96	1	without	without	ADP
easat-6927	96	2	this	this	DET
easat-6927	96	3	capability	capability	NOUN
easat-6927	96	4	,	,	PUNCT
easat-6927	96	5	even	even	ADV
easat-6927	96	6	the	the	DET
easat-6927	96	7	most	most	ADV
easat-6927	96	8	promising	promising	ADJ
easat-6927	96	9	ideas	idea	NOUN
easat-6927	96	10	may	may	AUX
easat-6927	96	11	remain	remain	VERB
easat-6927	96	12	just	just	ADV
easat-6927	96	13	that	that	PRON
easat-6927	96	14	—	—	PUNCT
easat-6927	96	15	ideas	idea	NOUN
easat-6927	96	16	[	[	X
easat-6927	96	17	34	34	NUM
easat-6927	96	18	]	]	PUNCT
easat-6927	96	19	.	.	PUNCT
easat-6927	97	1	innovation	innovation	NOUN
easat-6927	97	2	capability	capability	NOUN
easat-6927	97	3	is	be	AUX
easat-6927	97	4	n’t	not	PART
easat-6927	97	5	a	a	DET
easat-6927	97	6	one	one	NUM
easat-6927	97	7	-	-	PUNCT
easat-6927	97	8	off	off	ADP
easat-6927	97	9	effort	effort	NOUN
easat-6927	97	10	but	but	CCONJ
easat-6927	97	11	an	an	DET
easat-6927	97	12	ongoing	ongoing	ADJ
easat-6927	97	13	process	process	NOUN
easat-6927	97	14	that	that	PRON
easat-6927	97	15	requires	require	VERB
easat-6927	97	16	the	the	DET
easat-6927	97	17	right	right	ADJ
easat-6927	97	18	organizational	organizational	ADJ
easat-6927	97	19	structures	structure	NOUN
easat-6927	97	20	,	,	PUNCT
easat-6927	97	21	leadership	leadership	NOUN
easat-6927	97	22	,	,	PUNCT
easat-6927	97	23	and	and	CCONJ
easat-6927	97	24	resources	resource	NOUN
easat-6927	97	25	in	in	ADP
easat-6927	97	26	place	place	NOUN
easat-6927	97	27	to	to	PART
easat-6927	97	28	ensure	ensure	VERB
easat-6927	97	29	that	that	SCONJ
easat-6927	97	30	innovative	innovative	ADJ
easat-6927	97	31	activities	activity	NOUN
easat-6927	97	32	can	can	AUX
easat-6927	97	33	thrive	thrive	VERB
easat-6927	97	34	[	[	PUNCT
easat-6927	97	35	34	34	NUM
easat-6927	97	36	]	]	PUNCT
easat-6927	97	37	.	.	PUNCT
easat-6927	98	1	specially	specially	ADV
easat-6927	98	2	,	,	PUNCT
easat-6927	98	3	huhtala	huhtala	PROPN
easat-6927	98	4	,	,	PUNCT
easat-6927	98	5	et	et	PROPN
easat-6927	98	6	al	al	PROPN
easat-6927	98	7	.	.	PUNCT
easat-6927	99	1	[	[	X
easat-6927	99	2	35	35	NUM
easat-6927	99	3	]	]	PUNCT
easat-6927	99	4	showed	show	VERB
easat-6927	99	5	that	that	SCONJ
easat-6927	99	6	market	market	NOUN
easat-6927	99	7	oriention	oriention	NOUN
easat-6927	99	8	impacted	impact	VERB
easat-6927	99	9	on	on	ADP
easat-6927	99	10	innovation	innovation	NOUN
easat-6927	99	11	capability	capability	NOUN
easat-6927	99	12	and	and	CCONJ
easat-6927	99	13	even	even	ADV
easat-6927	99	14	[	[	X
easat-6927	99	15	36	36	NUM
easat-6927	99	16	]	]	PUNCT
easat-6927	99	17	also	also	ADV
easat-6927	99	18	affirmed	affirm	VERB
easat-6927	99	19	that	that	SCONJ
easat-6927	99	20	market	market	NOUN
easat-6927	99	21	oriention	oriention	NOUN
easat-6927	99	22	affected	affect	VERB
easat-6927	99	23	to	to	ADP
easat-6927	99	24	innovation	innovation	NOUN
easat-6927	99	25	capability	capability	NOUN
easat-6927	99	26	.	.	PUNCT
easat-6927	100	1	recent	recent	ADJ
easat-6927	100	2	research	research	NOUN
easat-6927	100	3	highlights	highlight	NOUN
easat-6927	100	4	a	a	DET
easat-6927	100	5	positive	positive	ADJ
easat-6927	100	6	relationship	relationship	NOUN
easat-6927	100	7	between	between	ADP
easat-6927	100	8	organizational	organizational	ADJ
easat-6927	100	9	innovation	innovation	NOUN
easat-6927	100	10	capability	capability	NOUN
easat-6927	100	11	and	and	CCONJ
easat-6927	100	12	financial	financial	ADJ
easat-6927	100	13	performance	performance	NOUN
easat-6927	100	14	all	all	PRON
easat-6927	100	15	indicate	indicate	VERB
easat-6927	100	16	that	that	SCONJ
easat-6927	100	17	organizations	organization	NOUN
easat-6927	100	18	with	with	ADP
easat-6927	100	19	strong	strong	ADJ
easat-6927	100	20	innovation	innovation	NOUN
easat-6927	100	21	capabilities	capability	NOUN
easat-6927	100	22	tend	tend	VERB
easat-6927	100	23	to	to	PART
easat-6927	100	24	outperform	outperform	VERB
easat-6927	100	25	their	their	PRON
easat-6927	100	26	competitors	competitor	NOUN
easat-6927	100	27	in	in	ADP
easat-6927	100	28	terms	term	NOUN
easat-6927	100	29	of	of	ADP
easat-6927	100	30	financial	financial	ADJ
easat-6927	100	31	performance	performance	NOUN
easat-6927	100	32	[	[	X
easat-6927	100	33	37	37	NUM
easat-6927	100	34	,	,	PUNCT
easat-6927	100	35	38	38	NUM
easat-6927	100	36	]	]	PUNCT
easat-6927	100	37	.	.	PUNCT
easat-6927	101	1	this	this	PRON
easat-6927	101	2	implies	imply	VERB
easat-6927	101	3	that	that	SCONJ
easat-6927	101	4	companies	company	NOUN
easat-6927	101	5	able	able	ADJ
easat-6927	101	6	to	to	PART
easat-6927	101	7	innovate	innovate	VERB
easat-6927	101	8	regularly	regularly	ADV
easat-6927	101	9	are	be	AUX
easat-6927	101	10	more	more	ADV
easat-6927	101	11	likely	likely	ADJ
easat-6927	101	12	to	to	PART
easat-6927	101	13	achieve	achieve	VERB
easat-6927	101	14	better	well	ADJ
easat-6927	101	15	market	market	NOUN
easat-6927	101	16	share	share	NOUN
easat-6927	101	17	,	,	PUNCT
easat-6927	101	18	profitability	profitability	NOUN
easat-6927	101	19	and	and	CCONJ
easat-6927	101	20	overall	overall	ADJ
easat-6927	101	21	growth	growth	NOUN
easat-6927	101	22	,	,	PUNCT
easat-6927	101	23	as	as	SCONJ
easat-6927	101	24	innovation	innovation	NOUN
easat-6927	101	25	helps	help	VERB
easat-6927	101	26	firms	firm	NOUN
easat-6927	101	27	respond	respond	VERB
easat-6927	101	28	to	to	PART
easat-6927	101	29	optimize	optimize	VERB
easat-6927	101	30	operation	operation	NOUN
easat-6927	101	31	,	,	PUNCT
easat-6927	101	32	market	market	NOUN
easat-6927	101	33	demands	demand	NOUN
easat-6927	101	34	and	and	CCONJ
easat-6927	101	35	enhance	enhance	VERB
easat-6927	101	36	product	product	NOUN
easat-6927	101	37	offerings	offering	NOUN
easat-6927	101	38	[	[	X
easat-6927	101	39	35	35	NUM
easat-6927	101	40	]	]	PUNCT
easat-6927	101	41	.	.	PUNCT
easat-6927	102	1	therefore	therefore	ADV
easat-6927	102	2	,	,	PUNCT
easat-6927	102	3	hypothesis	hypothesis	NOUN
easat-6927	102	4	is	be	AUX
easat-6927	102	5	suggested	suggest	VERB
easat-6927	102	6	.	.	PUNCT
easat-6927	103	1	h1	h1	PROPN
easat-6927	103	2	:	:	PUNCT
easat-6927	103	3	market	market	NOUN
easat-6927	103	4	orientation	orientation	NOUN
easat-6927	103	5	(	(	PUNCT
easat-6927	103	6	customer	customer	NOUN
easat-6927	103	7	orientation	orientation	NOUN
easat-6927	103	8	,	,	PUNCT
easat-6927	103	9	competitor	competitor	NOUN
easat-6927	103	10	orientation	orientation	NOUN
easat-6927	103	11	and	and	CCONJ
easat-6927	103	12	interfunctional	interfunctional	ADJ
easat-6927	103	13	coordination	coordination	NOUN
easat-6927	103	14	)	)	PUNCT
easat-6927	103	15	impact	impact	NOUN
easat-6927	103	16	on	on	ADP
easat-6927	103	17	business	business	NOUN
easat-6927	103	18	performance	performance	NOUN
easat-6927	103	19	h2	h2	NOUN
easat-6927	103	20	:	:	PUNCT
easat-6927	103	21	market	market	NOUN
easat-6927	103	22	orientation	orientation	NOUN
easat-6927	103	23	(	(	PUNCT
easat-6927	103	24	customer	customer	NOUN
easat-6927	103	25	orientation	orientation	NOUN
easat-6927	103	26	,	,	PUNCT
easat-6927	103	27	competitor	competitor	NOUN
easat-6927	103	28	orientation	orientation	NOUN
easat-6927	103	29	and	and	CCONJ
easat-6927	103	30	interfunctional	interfunctional	ADJ
easat-6927	103	31	coordination	coordination	NOUN
easat-6927	103	32	)	)	PUNCT
easat-6927	103	33	impact	impact	NOUN
easat-6927	103	34	on	on	ADP
easat-6927	103	35	innovation	innovation	NOUN
easat-6927	103	36	capability	capability	NOUN
easat-6927	103	37	.	.	PUNCT
easat-6927	104	1	h3	h3	NOUN
easat-6927	104	2	:	:	PUNCT
easat-6927	104	3	innovation	innovation	NOUN
easat-6927	104	4	capability	capability	NOUN
easat-6927	104	5	impact	impact	NOUN
easat-6927	104	6	on	on	ADP
easat-6927	104	7	business	business	NOUN
easat-6927	104	8	performance	performance	NOUN
easat-6927	104	9	there	there	ADV
easat-6927	104	10	based	base	VERB
easat-6927	104	11	on	on	ADP
easat-6927	104	12	h1	h1	PROPN
easat-6927	104	13	,	,	PUNCT
easat-6927	104	14	h2	h2	NOUN
easat-6927	104	15	and	and	CCONJ
easat-6927	104	16	h3	h3	NOUN
easat-6927	104	17	that	that	DET
easat-6927	104	18	hypothesis	hypothesis	NOUN
easat-6927	104	19	4	4	NUM
easat-6927	104	20	is	be	AUX
easat-6927	104	21	suggested	suggest	VERB
easat-6927	104	22	h4	h4	NOUN
easat-6927	104	23	:	:	PUNCT
easat-6927	104	24	innovation	innovation	NOUN
easat-6927	104	25	capability	capability	NOUN
easat-6927	104	26	has	have	VERB
easat-6927	104	27	a	a	DET
easat-6927	104	28	positive	positive	ADJ
easat-6927	104	29	mediating	mediate	VERB
easat-6927	104	30	effect	effect	NOUN
easat-6927	104	31	on	on	ADP
easat-6927	104	32	the	the	DET
easat-6927	104	33	relationship	relationship	NOUN
easat-6927	104	34	between	between	ADP
easat-6927	104	35	market	market	NOUN
easat-6927	104	36	orientation	orientation	NOUN
easat-6927	104	37	(	(	PUNCT
easat-6927	104	38	customer	customer	NOUN
easat-6927	104	39	orientation	orientation	NOUN
easat-6927	104	40	,	,	PUNCT
easat-6927	104	41	competitor	competitor	NOUN
easat-6927	104	42	orientation	orientation	NOUN
easat-6927	104	43	and	and	CCONJ
easat-6927	104	44	interfunctional	interfunctional	ADJ
easat-6927	104	45	coordination	coordination	NOUN
easat-6927	104	46	)	)	PUNCT
easat-6927	104	47	and	and	CCONJ
easat-6927	104	48	business	business	NOUN
easat-6927	104	49	performance	performance	NOUN
easat-6927	104	50	2.3	2.3	NUM
easat-6927	104	51	.	.	PUNCT
easat-6927	105	1	digital	digital	ADJ
easat-6927	105	2	marketing	marketing	NOUN
easat-6927	105	3	(	(	PUNCT
easat-6927	105	4	dm	dm	NOUN
easat-6927	105	5	)	)	PUNCT
easat-6927	105	6	,	,	PUNCT
easat-6927	105	7	innovation	innovation	NOUN
easat-6927	105	8	capability	capability	NOUN
easat-6927	105	9	(	(	PUNCT
easat-6927	105	10	ic	ic	NUM
easat-6927	105	11	)	)	PUNCT
easat-6927	105	12	and	and	CCONJ
easat-6927	105	13	business	business	NOUN
easat-6927	105	14	performance	performance	NOUN
easat-6927	105	15	(	(	PUNCT
easat-6927	105	16	bp	bp	PROPN
easat-6927	105	17	)	)	PUNCT
easat-6927	105	18	hagberg	hagberg	PROPN
easat-6927	105	19	,	,	PUNCT
easat-6927	105	20	et	et	PROPN
easat-6927	105	21	al	al	PROPN
easat-6927	105	22	.	.	PUNCT
easat-6927	106	1	[	[	X
easat-6927	106	2	39	39	NUM
easat-6927	106	3	]	]	PUNCT
easat-6927	106	4	state	state	NOUN
easat-6927	106	5	that	that	DET
easat-6927	106	6	digitalization	digitalization	NOUN
easat-6927	106	7	is	be	AUX
easat-6927	106	8	an	an	DET
easat-6927	106	9	open	open	ADJ
easat-6927	106	10	and	and	CCONJ
easat-6927	106	11	dynamic	dynamic	ADJ
easat-6927	106	12	concept	concept	NOUN
easat-6927	106	13	because	because	SCONJ
easat-6927	106	14	digital	digital	ADJ
easat-6927	106	15	technologies	technology	NOUN
easat-6927	106	16	are	be	AUX
easat-6927	106	17	continually	continually	ADV
easat-6927	106	18	evolving	evolve	VERB
easat-6927	106	19	,	,	PUNCT
easat-6927	106	20	reshaping	reshape	VERB
easat-6927	106	21	how	how	SCONJ
easat-6927	106	22	businesses	business	NOUN
easat-6927	106	23	operate	operate	VERB
easat-6927	106	24	and	and	CCONJ
easat-6927	106	25	interact	interact	VERB
easat-6927	106	26	with	with	ADP
easat-6927	106	27	customers	customer	NOUN
easat-6927	106	28	and	and	CCONJ
easat-6927	106	29	stakeholders	stakeholder	NOUN
easat-6927	106	30	.	.	PUNCT
easat-6927	107	1	the	the	DET
easat-6927	107	2	fluidity	fluidity	NOUN
easat-6927	107	3	and	and	CCONJ
easat-6927	107	4	ongoing	ongoing	ADJ
easat-6927	107	5	development	development	NOUN
easat-6927	107	6	of	of	ADP
easat-6927	107	7	digital	digital	ADJ
easat-6927	107	8	technologies	technology	NOUN
easat-6927	107	9	make	make	VERB
easat-6927	107	10	digitalization	digitalization	NOUN
easat-6927	107	11	a	a	DET
easat-6927	107	12	constantly	constantly	ADV
easat-6927	107	13	shifting	shift	VERB
easat-6927	107	14	landscape	landscape	NOUN
easat-6927	107	15	,	,	PUNCT
easat-6927	107	16	which	which	PRON
easat-6927	107	17	presents	present	VERB
easat-6927	107	18	both	both	DET
easat-6927	107	19	opportunities	opportunity	NOUN
easat-6927	107	20	and	and	CCONJ
easat-6927	107	21	challenges	challenge	NOUN
easat-6927	107	22	for	for	ADP
easat-6927	107	23	organizations	organization	NOUN
easat-6927	107	24	[	[	X
easat-6927	107	25	34	34	NUM
easat-6927	107	26	]	]	PUNCT
easat-6927	107	27	.	.	PUNCT
easat-6927	108	1	digital	digital	ADJ
easat-6927	108	2	marketing	marketing	NOUN
easat-6927	108	3	capabilities	capability	NOUN
easat-6927	108	4	,	,	PUNCT
easat-6927	108	5	as	as	SCONJ
easat-6927	108	6	described	describe	VERB
easat-6927	108	7	by	by	ADP
easat-6927	108	8	wang	wang	PROPN
easat-6927	108	9	[	[	X
easat-6927	108	10	40	40	NUM
easat-6927	108	11	]	]	PUNCT
easat-6927	108	12	relate	relate	VERB
easat-6927	108	13	to	to	ADP
easat-6927	108	14	the	the	DET
easat-6927	108	15	capabilities	capability	NOUN
easat-6927	108	16	that	that	PRON
easat-6927	108	17	enable	enable	VERB
easat-6927	108	18	companies	company	NOUN
easat-6927	108	19	to	to	PART
easat-6927	108	20	adapt	adapt	VERB
easat-6927	108	21	their	their	PRON
easat-6927	108	22	resources	resource	NOUN
easat-6927	108	23	and	and	CCONJ
easat-6927	108	24	acquire	acquire	VERB
easat-6927	108	25	new	new	ADJ
easat-6927	108	26	skills	skill	NOUN
easat-6927	108	27	to	to	PART
easat-6927	108	28	engage	engage	VERB
easat-6927	108	29	with	with	ADP
easat-6927	108	30	the	the	DET
easat-6927	108	31	real	real	ADJ
easat-6927	108	32	-	-	PUNCT
easat-6927	108	33	time	time	NOUN
easat-6927	108	34	interconnectedness	interconnectedness	NOUN
easat-6927	108	35	of	of	ADP
easat-6927	108	36	stakeholders	stakeholder	NOUN
easat-6927	108	37	.	.	PUNCT
easat-6927	109	1	this	this	DET
easat-6927	109	2	adaptability	adaptability	NOUN
easat-6927	109	3	is	be	AUX
easat-6927	109	4	critical	critical	ADJ
easat-6927	109	5	because	because	SCONJ
easat-6927	109	6	in	in	ADP
easat-6927	109	7	today	today	NOUN
easat-6927	109	8	’s	’s	PART
easat-6927	109	9	digital	digital	ADJ
easat-6927	109	10	economy	economy	NOUN
easat-6927	109	11	,	,	PUNCT
easat-6927	109	12	the	the	DET
easat-6927	109	13	ability	ability	NOUN
easat-6927	109	14	to	to	PART
easat-6927	109	15	quickly	quickly	ADV
easat-6927	109	16	respond	respond	VERB
easat-6927	109	17	to	to	ADP
easat-6927	109	18	changes	change	NOUN
easat-6927	109	19	in	in	ADP
easat-6927	109	20	customer	customer	NOUN
easat-6927	109	21	preferences	preference	NOUN
easat-6927	109	22	,	,	PUNCT
easat-6927	109	23	market	market	NOUN
easat-6927	109	24	conditions	condition	NOUN
easat-6927	109	25	,	,	PUNCT
easat-6927	109	26	or	or	CCONJ
easat-6927	109	27	technological	technological	ADJ
easat-6927	109	28	advancements	advancement	NOUN
easat-6927	109	29	can	can	AUX
easat-6927	109	30	provide	provide	VERB
easat-6927	109	31	a	a	DET
easat-6927	109	32	significant	significant	ADJ
easat-6927	109	33	competitive	competitive	ADJ
easat-6927	109	34	edge	edge	NOUN
easat-6927	109	35	[	[	X
easat-6927	109	36	34	34	NUM
easat-6927	109	37	]	]	PUNCT
easat-6927	109	38	.	.	PUNCT
easat-6927	110	1	digital	digital	ADJ
easat-6927	110	2	marketing	marketing	NOUN
easat-6927	110	3	capabilities	capability	NOUN
easat-6927	110	4	involves	involve	VERB
easat-6927	110	5	not	not	PART
easat-6927	110	6	just	just	ADV
easat-6927	110	7	the	the	DET
easat-6927	110	8	ability	ability	NOUN
easat-6927	110	9	to	to	PART
easat-6927	110	10	implement	implement	VERB
easat-6927	110	11	digital	digital	ADJ
easat-6927	110	12	tools	tool	NOUN
easat-6927	110	13	but	but	CCONJ
easat-6927	110	14	also	also	ADV
easat-6927	110	15	the	the	DET
easat-6927	110	16	agility	agility	NOUN
easat-6927	110	17	to	to	PART
easat-6927	110	18	adjust	adjust	VERB
easat-6927	110	19	and	and	CCONJ
easat-6927	110	20	evolve	evolve	VERB
easat-6927	110	21	as	as	ADP
easat-6927	110	22	digital	digital	ADJ
easat-6927	110	23	technologies	technology	NOUN
easat-6927	110	24	and	and	CCONJ
easat-6927	110	25	consumer	consumer	NOUN
easat-6927	110	26	expectations	expectation	NOUN
easat-6927	110	27	shift	shift	VERB
easat-6927	110	28	[	[	X
easat-6927	110	29	34	34	NUM
easat-6927	110	30	]	]	PUNCT
easat-6927	110	31	.	.	PUNCT
easat-6927	111	1	specially	specially	ADV
easat-6927	111	2	,	,	PUNCT
easat-6927	111	3	both	both	PRON
easat-6927	111	4	kerdpitak	kerdpitak	VERB
easat-6927	112	1	[	[	X
easat-6927	112	2	41	41	NUM
easat-6927	112	3	]	]	PUNCT
easat-6927	112	4	and	and	CCONJ
easat-6927	112	5	giantari	giantari	ADJ
easat-6927	112	6	,	,	PUNCT
easat-6927	112	7	et	et	PROPN
easat-6927	112	8	al	al	PROPN
easat-6927	112	9	.	.	PUNCT
easat-6927	113	1	[	[	X
easat-6927	113	2	42	42	NUM
easat-6927	113	3	]	]	PUNCT
easat-6927	113	4	proved	prove	VERB
easat-6927	113	5	that	that	SCONJ
easat-6927	113	6	digital	digital	ADJ
easat-6927	113	7	marketing	marketing	NOUN
easat-6927	113	8	has	have	AUX
easat-6927	113	9	directly	directly	ADV
easat-6927	113	10	impact	impact	VERB
easat-6927	113	11	the	the	DET
easat-6927	113	12	business	business	NOUN
easat-6927	113	13	performance	performance	NOUN
easat-6927	113	14	and	and	CCONJ
easat-6927	113	15	enhance	enhance	VERB
easat-6927	113	16	both	both	CCONJ
easat-6927	113	17	financial	financial	ADJ
easat-6927	113	18	and	and	CCONJ
easat-6927	113	19	non	non	ADJ
easat-6927	113	20	-	-	ADJ
easat-6927	113	21	financial	financial	ADJ
easat-6927	113	22	performance	performance	NOUN
easat-6927	113	23	.	.	PUNCT
easat-6927	114	1	moreover	moreover	ADV
easat-6927	114	2	,	,	PUNCT
easat-6927	114	3	moschogianni	moschogianni	VERB
easat-6927	115	1	[	[	X
easat-6927	115	2	43	43	NUM
easat-6927	115	3	]	]	PUNCT
easat-6927	115	4	affirmed	affirm	VERB
easat-6927	115	5	that	that	SCONJ
easat-6927	115	6	there	there	PRON
easat-6927	115	7	invested	invest	VERB
easat-6927	115	8	the	the	DET
easat-6927	115	9	digital	digital	ADJ
easat-6927	115	10	marketing	marketing	NOUN
easat-6927	115	11	to	to	PART
easat-6927	115	12	be	be	AUX
easat-6927	115	13	able	able	ADJ
easat-6927	115	14	to	to	PART
easat-6927	115	15	boosted	boosted	VERB
easat-6927	115	16	the	the	DET
easat-6927	115	17	innovation	innovation	NOUN
easat-6927	115	18	capacity	capacity	NOUN
easat-6927	115	19	.	.	PUNCT
easat-6927	116	1	besides	besides	SCONJ
easat-6927	116	2	,	,	PUNCT
easat-6927	116	3	both	both	DET
easat-6927	116	4	han	han	PROPN
easat-6927	116	5	,	,	PUNCT
easat-6927	116	6	et	et	PROPN
easat-6927	116	7	al	al	PROPN
easat-6927	116	8	.	.	PUNCT
easat-6927	117	1	[	[	X
easat-6927	117	2	37	37	NUM
easat-6927	117	3	]	]	PUNCT
easat-6927	117	4	and	and	CCONJ
easat-6927	117	5	hull	hull	NOUN
easat-6927	117	6	and	and	CCONJ
easat-6927	117	7	rothenberg	rothenberg	PROPN
easat-6927	117	8	[	[	X
easat-6927	117	9	38	38	NUM
easat-6927	117	10	]	]	PUNCT
easat-6927	117	11	confirmed	confirm	VERB
easat-6927	117	12	that	that	SCONJ
easat-6927	117	13	organizational	organizational	ADJ
easat-6927	117	14	innovation	innovation	NOUN
easat-6927	117	15	capability	capability	NOUN
easat-6927	117	16	has	have	VERB
easat-6927	117	17	a	a	DET
easat-6927	117	18	positive	positive	ADJ
easat-6927	117	19	relationship	relationship	NOUN
easat-6927	117	20	to	to	ADP
easat-6927	117	21	financial	financial	ADJ
easat-6927	117	22	performance	performance	NOUN
easat-6927	117	23	.	.	PUNCT
easat-6927	118	1	hence	hence	ADV
easat-6927	118	2	,	,	PUNCT
easat-6927	118	3	hypothesis	hypothesis	NOUN
easat-6927	118	4	is	be	AUX
easat-6927	118	5	suggested	suggest	VERB
easat-6927	118	6	.	.	PUNCT
easat-6927	119	1	h5	h5	PROPN
easat-6927	119	2	:	:	PUNCT
easat-6927	119	3	digital	digital	ADJ
easat-6927	119	4	marketing	marketing	NOUN
easat-6927	119	5	has	have	VERB
easat-6927	119	6	a	a	DET
easat-6927	119	7	significant	significant	ADJ
easat-6927	119	8	impact	impact	NOUN
easat-6927	119	9	on	on	ADP
easat-6927	119	10	business	business	NOUN
easat-6927	119	11	performance	performance	NOUN
easat-6927	119	12	h6	h6	PROPN
easat-6927	119	13	:	:	PUNCT
easat-6927	119	14	digital	digital	ADJ
easat-6927	119	15	marketing	marketing	NOUN
easat-6927	119	16	has	have	VERB
easat-6927	119	17	a	a	DET
easat-6927	119	18	significant	significant	ADJ
easat-6927	119	19	impact	impact	NOUN
easat-6927	119	20	on	on	ADP
easat-6927	119	21	innovation	innovation	NOUN
easat-6927	119	22	capacity	capacity	NOUN
easat-6927	119	23	477	477	NUM
easat-6927	119	24	edelweiss	edelweiss	PROPN
easat-6927	119	25	applied	apply	VERB
easat-6927	119	26	science	science	NOUN
easat-6927	119	27	and	and	CCONJ
easat-6927	119	28	technology	technology	NOUN
easat-6927	119	29	issn	issn	PROPN
easat-6927	119	30	:	:	PUNCT
easat-6927	119	31	2576	2576	NUM
easat-6927	119	32	-	-	SYM
easat-6927	119	33	8484	8484	NUM
easat-6927	119	34	vol	vol	NOUN
easat-6927	119	35	.	.	PROPN
easat-6927	120	1	9	9	NUM
easat-6927	120	2	,	,	PUNCT
easat-6927	120	3	no	no	INTJ
easat-6927	120	4	.	.	NOUN
easat-6927	120	5	5	5	NUM
easat-6927	120	6	:	:	PUNCT
easat-6927	120	7	473	473	NUM
easat-6927	120	8	-	-	SYM
easat-6927	120	9	488	488	NUM
easat-6927	120	10	,	,	PUNCT
easat-6927	120	11	2025	2025	NUM
easat-6927	120	12	doi	doi	NOUN
easat-6927	120	13	:	:	PUNCT
easat-6927	120	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	120	15	©	©	PROPN
easat-6927	120	16	2025	2025	NUM
easat-6927	120	17	by	by	ADP
easat-6927	120	18	the	the	DET
easat-6927	120	19	authors	author	NOUN
easat-6927	120	20	;	;	PUNCT
easat-6927	120	21	licensee	licensee	PROPN
easat-6927	120	22	learning	learning	PROPN
easat-6927	120	23	gate	gate	PROPN
easat-6927	120	24	h7	h7	PROPN
easat-6927	120	25	:	:	PUNCT
easat-6927	120	26	innovation	innovation	NOUN
easat-6927	120	27	capability	capability	NOUN
easat-6927	120	28	has	have	VERB
easat-6927	120	29	a	a	DET
easat-6927	120	30	mediating	mediate	VERB
easat-6927	120	31	role	role	NOUN
easat-6927	120	32	between	between	ADP
easat-6927	120	33	digital	digital	ADJ
easat-6927	120	34	marketing	marketing	NOUN
easat-6927	120	35	and	and	CCONJ
easat-6927	120	36	business	business	NOUN
easat-6927	120	37	performance	performance	NOUN
easat-6927	120	38	2.4	2.4	NUM
easat-6927	120	39	.	.	PUNCT
easat-6927	121	1	customer	customer	NOUN
easat-6927	121	2	relationship	relationship	NOUN
easat-6927	121	3	management	management	NOUN
easat-6927	121	4	(	(	PUNCT
easat-6927	121	5	crm	crm	PROPN
easat-6927	121	6	)	)	PUNCT
easat-6927	121	7	,	,	PUNCT
easat-6927	121	8	innovation	innovation	NOUN
easat-6927	121	9	capability	capability	NOUN
easat-6927	121	10	(	(	PUNCT
easat-6927	121	11	ic	ic	NUM
easat-6927	121	12	)	)	PUNCT
easat-6927	121	13	and	and	CCONJ
easat-6927	121	14	business	business	NOUN
easat-6927	121	15	performance	performance	NOUN
easat-6927	121	16	(	(	PUNCT
easat-6927	121	17	bp	bp	PROPN
easat-6927	121	18	)	)	PUNCT
easat-6927	121	19	.	.	PUNCT
easat-6927	122	1	the	the	DET
easat-6927	122	2	origins	origin	NOUN
easat-6927	122	3	of	of	ADP
easat-6927	122	4	customer	customer	NOUN
easat-6927	122	5	relationship	relationship	NOUN
easat-6927	122	6	management	management	NOUN
easat-6927	122	7	(	(	PUNCT
easat-6927	122	8	crm	crm	NOUN
easat-6927	122	9	)	)	PUNCT
easat-6927	122	10	indeed	indeed	ADV
easat-6927	122	11	trace	trace	VERB
easat-6927	122	12	back	back	ADP
easat-6927	122	13	to	to	ADP
easat-6927	122	14	the	the	DET
easat-6927	122	15	concept	concept	NOUN
easat-6927	122	16	of	of	ADP
easat-6927	122	17	relationship	relationship	NOUN
easat-6927	122	18	marketing	marketing	NOUN
easat-6927	122	19	,	,	PUNCT
easat-6927	122	20	first	first	ADV
easat-6927	122	21	articulated	articulate	VERB
easat-6927	122	22	in	in	ADP
easat-6927	122	23	the	the	DET
easat-6927	122	24	early	early	ADJ
easat-6927	122	25	1980s	1980	NOUN
easat-6927	122	26	[	[	X
easat-6927	122	27	44	44	NUM
easat-6927	122	28	]	]	PUNCT
easat-6927	122	29	.	.	PUNCT
easat-6927	123	1	besides	besides	SCONJ
easat-6927	123	2	battor	battor	NOUN
easat-6927	123	3	and	and	CCONJ
easat-6927	123	4	battor	battor	VERB
easat-6927	123	5	[	[	PUNCT
easat-6927	123	6	44	44	NUM
easat-6927	123	7	]	]	PUNCT
easat-6927	123	8	definition	definition	NOUN
easat-6927	123	9	of	of	ADP
easat-6927	123	10	relationship	relationship	NOUN
easat-6927	123	11	marketing	marketing	NOUN
easat-6927	123	12	emphasizes	emphasize	VERB
easat-6927	123	13	the	the	DET
easat-6927	123	14	importance	importance	NOUN
easat-6927	123	15	of	of	ADP
easat-6927	123	16	attracting	attract	VERB
easat-6927	123	17	,	,	PUNCT
easat-6927	123	18	maintaining	maintain	VERB
easat-6927	123	19	,	,	PUNCT
easat-6927	123	20	and	and	CCONJ
easat-6927	123	21	enhancing	enhance	VERB
easat-6927	123	22	long	long	ADJ
easat-6927	123	23	-	-	PUNCT
easat-6927	123	24	term	term	NOUN
easat-6927	123	25	relationships	relationship	NOUN
easat-6927	123	26	with	with	ADP
easat-6927	123	27	customers	customer	NOUN
easat-6927	123	28	.	.	PUNCT
easat-6927	124	1	moreover	moreover	ADV
easat-6927	124	2	,	,	PUNCT
easat-6927	124	3	relationship	relationship	NOUN
easat-6927	124	4	marketing	marketing	NOUN
easat-6927	124	5	shifted	shift	VERB
easat-6927	124	6	the	the	DET
easat-6927	124	7	focus	focus	NOUN
easat-6927	124	8	from	from	ADP
easat-6927	124	9	one	one	NUM
easat-6927	124	10	-	-	PUNCT
easat-6927	124	11	time	time	NOUN
easat-6927	124	12	transactions	transaction	NOUN
easat-6927	124	13	to	to	ADP
easat-6927	124	14	fostering	foster	VERB
easat-6927	124	15	ongoing	ongoing	ADJ
easat-6927	124	16	,	,	PUNCT
easat-6927	124	17	meaningful	meaningful	ADJ
easat-6927	124	18	relationships	relationship	NOUN
easat-6927	124	19	with	with	ADP
easat-6927	124	20	customers	customer	NOUN
easat-6927	124	21	.	.	PUNCT
easat-6927	125	1	this	this	PRON
easat-6927	125	2	laid	lay	VERB
easat-6927	125	3	the	the	DET
easat-6927	125	4	groundwork	groundwork	NOUN
easat-6927	125	5	for	for	ADP
easat-6927	125	6	crm	crm	PROPN
easat-6927	125	7	as	as	ADP
easat-6927	125	8	a	a	DET
easat-6927	125	9	strategy	strategy	NOUN
easat-6927	125	10	aimed	aim	VERB
easat-6927	125	11	at	at	ADP
easat-6927	125	12	long	long	ADJ
easat-6927	125	13	-	-	PUNCT
easat-6927	125	14	term	term	NOUN
easat-6927	125	15	customer	customer	NOUN
easat-6927	125	16	retention	retention	NOUN
easat-6927	125	17	and	and	CCONJ
easat-6927	125	18	satisfaction	satisfaction	NOUN
easat-6927	125	19	[	[	X
easat-6927	125	20	44	44	NUM
easat-6927	125	21	]	]	PUNCT
easat-6927	125	22	.	.	PUNCT
easat-6927	126	1	on	on	ADP
easat-6927	126	2	the	the	DET
easat-6927	126	3	other	other	ADJ
easat-6927	126	4	hand	hand	NOUN
easat-6927	126	5	,	,	PUNCT
easat-6927	126	6	kotler	kotler	PROPN
easat-6927	126	7	extended	extend	VERB
easat-6927	126	8	the	the	DET
easat-6927	126	9	relationship	relationship	NOUN
easat-6927	126	10	marketing	marketing	NOUN
easat-6927	126	11	concept	concept	NOUN
easat-6927	126	12	by	by	ADP
easat-6927	126	13	defining	define	VERB
easat-6927	126	14	crm	crm	NOUN
easat-6927	126	15	as	as	ADP
easat-6927	126	16	a	a	DET
easat-6927	126	17	strategy	strategy	NOUN
easat-6927	126	18	focused	focus	VERB
easat-6927	126	19	on	on	ADP
easat-6927	126	20	retaining	retain	VERB
easat-6927	126	21	current	current	ADJ
easat-6927	126	22	customers	customer	NOUN
easat-6927	126	23	and	and	CCONJ
easat-6927	126	24	building	build	VERB
easat-6927	126	25	profitable	profitable	ADJ
easat-6927	126	26	,	,	PUNCT
easat-6927	126	27	long	long	ADJ
easat-6927	126	28	-	-	PUNCT
easat-6927	126	29	term	term	NOUN
easat-6927	126	30	relationships	relationship	NOUN
easat-6927	126	31	with	with	ADP
easat-6927	126	32	them	they	PRON
easat-6927	126	33	.	.	PUNCT
easat-6927	127	1	this	this	DET
easat-6927	127	2	definition	definition	NOUN
easat-6927	127	3	emphasizes	emphasize	VERB
easat-6927	127	4	customer	customer	NOUN
easat-6927	127	5	retention	retention	NOUN
easat-6927	127	6	as	as	ADP
easat-6927	127	7	a	a	DET
easat-6927	127	8	key	key	ADJ
easat-6927	127	9	aspect	aspect	NOUN
easat-6927	127	10	of	of	ADP
easat-6927	127	11	crm	crm	PROPN
easat-6927	127	12	,	,	PUNCT
easat-6927	127	13	highlighting	highlight	VERB
easat-6927	127	14	the	the	DET
easat-6927	127	15	financial	financial	ADJ
easat-6927	127	16	benefits	benefit	NOUN
easat-6927	127	17	of	of	ADP
easat-6927	127	18	nurturing	nurture	VERB
easat-6927	127	19	existing	exist	VERB
easat-6927	127	20	customer	customer	NOUN
easat-6927	127	21	relationships	relationship	NOUN
easat-6927	127	22	rather	rather	ADV
easat-6927	127	23	than	than	ADP
easat-6927	127	24	constantly	constantly	ADV
easat-6927	127	25	seeking	seek	VERB
easat-6927	127	26	new	new	ADJ
easat-6927	127	27	customers	customer	NOUN
easat-6927	127	28	[	[	X
easat-6927	127	29	44	44	NUM
easat-6927	127	30	]	]	PUNCT
easat-6927	127	31	.	.	PUNCT
easat-6927	128	1	specially	specially	ADV
easat-6927	128	2	,	,	PUNCT
easat-6927	128	3	battor	battor	AUX
easat-6927	128	4	and	and	CCONJ
easat-6927	128	5	battor	battor	VERB
easat-6927	128	6	[	[	X
easat-6927	128	7	44	44	NUM
easat-6927	128	8	]	]	PUNCT
easat-6927	128	9	defining	define	VERB
easat-6927	128	10	crm	crm	NOUN
easat-6927	128	11	as	as	ADP
easat-6927	128	12	a	a	DET
easat-6927	128	13	second	second	ADJ
easat-6927	128	14	-	-	PUNCT
easat-6927	128	15	order	order	NOUN
easat-6927	128	16	construct	construct	NOUN
easat-6927	128	17	that	that	PRON
easat-6927	128	18	consists	consist	VERB
easat-6927	128	19	of	of	ADP
easat-6927	128	20	three	three	NUM
easat-6927	128	21	firstorder	firstorder	NOUN
easat-6927	128	22	components	component	NOUN
easat-6927	128	23	–	–	PUNCT
easat-6927	128	24	relationship	relationship	NOUN
easat-6927	128	25	orientation	orientation	NOUN
easat-6927	128	26	,	,	PUNCT
easat-6927	128	27	configuration	configuration	NOUN
easat-6927	128	28	,	,	PUNCT
easat-6927	128	29	and	and	CCONJ
easat-6927	128	30	customer	customer	NOUN
easat-6927	128	31	information	information	NOUN
easat-6927	128	32	.	.	PUNCT
easat-6927	129	1	in	in	ADP
easat-6927	129	2	addition	addition	NOUN
easat-6927	129	3	,	,	PUNCT
easat-6927	129	4	battor	battor	NOUN
easat-6927	129	5	and	and	CCONJ
easat-6927	129	6	battor	battor	VERB
easat-6927	129	7	[	[	X
easat-6927	129	8	44	44	NUM
easat-6927	129	9	]	]	PUNCT
easat-6927	129	10	was	be	AUX
easat-6927	129	11	certified	certify	VERB
easat-6927	129	12	that	that	SCONJ
easat-6927	129	13	crm	crm	PROPN
easat-6927	129	14	had	have	VERB
easat-6927	129	15	impact	impact	NOUN
easat-6927	129	16	both	both	PRON
easat-6927	129	17	innovation	innovation	NOUN
easat-6927	129	18	and	and	CCONJ
easat-6927	129	19	business	business	NOUN
easat-6927	129	20	performance	performance	NOUN
easat-6927	129	21	.	.	PUNCT
easat-6927	130	1	thereto	thereto	VERB
easat-6927	130	2	,	,	PUNCT
easat-6927	130	3	battor	battor	NOUN
easat-6927	130	4	and	and	CCONJ
easat-6927	130	5	battor	battor	VERB
easat-6927	130	6	[	[	PUNCT
easat-6927	130	7	44	44	NUM
easat-6927	130	8	]	]	PUNCT
easat-6927	130	9	affirmed	affirm	VERB
easat-6927	130	10	that	that	SCONJ
easat-6927	130	11	indirect	indirect	ADJ
easat-6927	130	12	effect	effect	NOUN
easat-6927	130	13	of	of	ADP
easat-6927	130	14	crm	crm	PROPN
easat-6927	130	15	on	on	ADP
easat-6927	130	16	firm	firm	ADJ
easat-6927	130	17	performance	performance	NOUN
easat-6927	130	18	through	through	ADP
easat-6927	130	19	role	role	NOUN
easat-6927	130	20	mediation	mediation	NOUN
easat-6927	130	21	of	of	ADP
easat-6927	130	22	innovation	innovation	NOUN
easat-6927	130	23	is	be	AUX
easat-6927	130	24	significant	significant	ADJ
easat-6927	130	25	.	.	PUNCT
easat-6927	131	1	next	next	ADV
easat-6927	131	2	,	,	PUNCT
easat-6927	131	3	migdadi	migdadi	NOUN
easat-6927	131	4	[	[	X
easat-6927	131	5	45	45	NUM
easat-6927	131	6	]	]	PUNCT
easat-6927	131	7	authenticated	authenticate	VERB
easat-6927	131	8	that	that	SCONJ
easat-6927	131	9	crm	crm	PROPN
easat-6927	131	10	had	have	VERB
easat-6927	131	11	effect	effect	NOUN
easat-6927	131	12	on	on	ADP
easat-6927	131	13	the	the	DET
easat-6927	131	14	innovation	innovation	NOUN
easat-6927	131	15	capability	capability	NOUN
easat-6927	131	16	.	.	PUNCT
easat-6927	132	1	in	in	ADP
easat-6927	132	2	other	other	ADJ
easat-6927	132	3	respects	respect	NOUN
easat-6927	132	4	,	,	PUNCT
easat-6927	132	5	sanasam	sanasam	NOUN
easat-6927	132	6	,	,	PUNCT
easat-6927	132	7	et	et	PROPN
easat-6927	132	8	al	al	PROPN
easat-6927	132	9	.	.	PUNCT
easat-6927	133	1	[	[	X
easat-6927	133	2	46	46	NUM
easat-6927	133	3	]	]	PUNCT
easat-6927	133	4	advocated	advocate	VERB
easat-6927	133	5	that	that	SCONJ
easat-6927	133	6	there	there	PRON
easat-6927	133	7	existed	exist	VERB
easat-6927	133	8	relationship	relationship	NOUN
easat-6927	133	9	between	between	ADP
easat-6927	133	10	crm	crm	PROPN
easat-6927	133	11	and	and	CCONJ
easat-6927	133	12	business	business	NOUN
easat-6927	133	13	performance	performance	NOUN
easat-6927	133	14	.	.	PUNCT
easat-6927	134	1	consequently	consequently	ADV
easat-6927	134	2	,	,	PUNCT
easat-6927	134	3	hypothesis	hypothesis	NOUN
easat-6927	134	4	is	be	AUX
easat-6927	134	5	proposed	propose	VERB
easat-6927	134	6	h8	h8	PROPN
easat-6927	134	7	:	:	PUNCT
easat-6927	134	8	crm	crm	PROPN
easat-6927	134	9	(	(	PUNCT
easat-6927	134	10	relationship	relationship	NOUN
easat-6927	134	11	orientation	orientation	NOUN
easat-6927	134	12	,	,	PUNCT
easat-6927	134	13	configuration	configuration	NOUN
easat-6927	134	14	,	,	PUNCT
easat-6927	134	15	customer	customer	NOUN
easat-6927	134	16	information	information	NOUN
easat-6927	134	17	)	)	PUNCT
easat-6927	134	18	has	have	VERB
easat-6927	134	19	a	a	DET
easat-6927	134	20	significant	significant	ADJ
easat-6927	134	21	impact	impact	NOUN
easat-6927	134	22	on	on	ADP
easat-6927	134	23	business	business	NOUN
easat-6927	134	24	performance	performance	NOUN
easat-6927	134	25	h9	h9	NOUN
easat-6927	134	26	:	:	PUNCT
easat-6927	134	27	crm	crm	PROPN
easat-6927	134	28	(	(	PUNCT
easat-6927	134	29	relationship	relationship	NOUN
easat-6927	134	30	orientation	orientation	NOUN
easat-6927	134	31	,	,	PUNCT
easat-6927	134	32	configuration	configuration	NOUN
easat-6927	134	33	,	,	PUNCT
easat-6927	134	34	customer	customer	NOUN
easat-6927	134	35	information	information	NOUN
easat-6927	134	36	)	)	PUNCT
easat-6927	134	37	has	have	AUX
easat-6927	134	38	a	a	DET
easat-6927	134	39	significant	significant	ADJ
easat-6927	134	40	impact	impact	NOUN
easat-6927	134	41	on	on	ADP
easat-6927	134	42	innovation	innovation	NOUN
easat-6927	134	43	capability	capability	NOUN
easat-6927	134	44	h10	h10	NOUN
easat-6927	134	45	:	:	PUNCT
easat-6927	134	46	innovation	innovation	NOUN
easat-6927	134	47	capability	capability	NOUN
easat-6927	134	48	has	have	VERB
easat-6927	134	49	a	a	DET
easat-6927	134	50	mediating	mediate	VERB
easat-6927	134	51	role	role	NOUN
easat-6927	134	52	between	between	ADP
easat-6927	134	53	crm	crm	NOUN
easat-6927	134	54	(	(	PUNCT
easat-6927	134	55	relationship	relationship	NOUN
easat-6927	134	56	orientation	orientation	NOUN
easat-6927	134	57	,	,	PUNCT
easat-6927	134	58	configuration	configuration	NOUN
easat-6927	134	59	,	,	PUNCT
easat-6927	134	60	customer	customer	NOUN
easat-6927	134	61	information	information	NOUN
easat-6927	134	62	)	)	PUNCT
easat-6927	134	63	and	and	CCONJ
easat-6927	134	64	business	business	NOUN
easat-6927	134	65	performance	performance	NOUN
easat-6927	134	66	3	3	NUM
easat-6927	134	67	.	.	PUNCT
easat-6927	134	68	research	research	NOUN
easat-6927	134	69	methodology	methodology	NOUN
easat-6927	134	70	3.1	3.1	NUM
easat-6927	134	71	.	.	PUNCT
easat-6927	135	1	sample	sample	NOUN
easat-6927	135	2	the	the	DET
easat-6927	135	3	research	research	NOUN
easat-6927	135	4	aims	aim	VERB
easat-6927	135	5	to	to	PART
easat-6927	135	6	investigate	investigate	VERB
easat-6927	135	7	the	the	DET
easat-6927	135	8	relationship	relationship	NOUN
easat-6927	135	9	between	between	ADP
easat-6927	135	10	market	market	NOUN
easat-6927	135	11	orientation	orientation	NOUN
easat-6927	135	12	,	,	PUNCT
easat-6927	135	13	digital	digital	ADJ
easat-6927	135	14	marketing	marketing	NOUN
easat-6927	135	15	,	,	PUNCT
easat-6927	135	16	customer	customer	NOUN
easat-6927	135	17	relationship	relationship	NOUN
easat-6927	135	18	management	management	NOUN
easat-6927	135	19	,	,	PUNCT
easat-6927	135	20	and	and	CCONJ
easat-6927	135	21	innovation	innovation	NOUN
easat-6927	135	22	capability	capability	NOUN
easat-6927	135	23	,	,	PUNCT
easat-6927	135	24	and	and	CCONJ
easat-6927	135	25	their	their	PRON
easat-6927	135	26	total	total	ADJ
easat-6927	135	27	impact	impact	NOUN
easat-6927	135	28	on	on	ADP
easat-6927	135	29	business	business	NOUN
easat-6927	135	30	performance	performance	NOUN
easat-6927	135	31	.	.	PUNCT
easat-6927	136	1	to	to	PART
easat-6927	136	2	ensure	ensure	VERB
easat-6927	136	3	high	high	ADJ
easat-6927	136	4	reliability	reliability	NOUN
easat-6927	136	5	of	of	ADP
easat-6927	136	6	the	the	DET
easat-6927	136	7	findings	finding	NOUN
easat-6927	136	8	,	,	PUNCT
easat-6927	136	9	authors	author	NOUN
easat-6927	136	10	handed	hand	VERB
easat-6927	136	11	over	over	ADP
easat-6927	136	12	490	490	NUM
easat-6927	136	13	survey	survey	NOUN
easat-6927	136	14	questionnaires	questionnaire	NOUN
easat-6927	136	15	in	in	ADP
easat-6927	136	16	ho	ho	PROPN
easat-6927	136	17	chi	chi	PROPN
easat-6927	136	18	minh	minh	PROPN
easat-6927	136	19	city	city	PROPN
easat-6927	136	20	,	,	PUNCT
easat-6927	136	21	southern	southern	NOUN
easat-6927	136	22	of	of	ADP
easat-6927	136	23	vietnam	vietnam	PROPN
easat-6927	136	24	.	.	PUNCT
easat-6927	137	1	a	a	DET
easat-6927	137	2	total	total	NOUN
easat-6927	137	3	of	of	ADP
easat-6927	137	4	443	443	NUM
easat-6927	137	5	valid	valid	ADJ
easat-6927	137	6	sheets	sheet	NOUN
easat-6927	137	7	were	be	AUX
easat-6927	137	8	received	receive	VERB
easat-6927	137	9	,	,	PUNCT
easat-6927	137	10	response	response	NOUN
easat-6927	137	11	rate	rate	NOUN
easat-6927	137	12	of	of	ADP
easat-6927	137	13	survey	survey	NOUN
easat-6927	137	14	was	be	AUX
easat-6927	137	15	90.41	90.41	NUM
easat-6927	137	16	%	%	NOUN
easat-6927	137	17	.	.	PUNCT
easat-6927	138	1	firstly	firstly	ADV
easat-6927	138	2	,	,	PUNCT
easat-6927	138	3	the	the	DET
easat-6927	138	4	key	key	ADJ
easat-6927	138	5	informant	informant	NOUN
easat-6927	138	6	approach	approach	NOUN
easat-6927	138	7	involved	involve	VERB
easat-6927	138	8	face	face	NOUN
easat-6927	138	9	-	-	PUNCT
easat-6927	138	10	to	to	ADP
easat-6927	138	11	-	-	PUNCT
easat-6927	138	12	face	face	NOUN
easat-6927	138	13	interviews	interview	NOUN
easat-6927	138	14	with	with	ADP
easat-6927	138	15	senior	senior	ADJ
easat-6927	138	16	managers	manager	NOUN
easat-6927	138	17	.	.	PUNCT
easat-6927	139	1	secondly	secondly	ADV
easat-6927	139	2	,	,	PUNCT
easat-6927	139	3	self	self	NOUN
easat-6927	139	4	-	-	PUNCT
easat-6927	139	5	completed	complete	VERB
easat-6927	139	6	questionnaires	questionnaire	NOUN
easat-6927	139	7	are	be	AUX
easat-6927	139	8	sent	send	VERB
easat-6927	139	9	to	to	ADP
easat-6927	139	10	conferences	conference	NOUN
easat-6927	139	11	and	and	CCONJ
easat-6927	139	12	conventions	convention	NOUN
easat-6927	139	13	in	in	ADP
easat-6927	139	14	the	the	DET
easat-6927	139	15	tourism	tourism	NOUN
easat-6927	139	16	industry	industry	NOUN
easat-6927	139	17	in	in	ADP
easat-6927	139	18	ho	ho	PROPN
easat-6927	139	19	chi	chi	PROPN
easat-6927	139	20	minh	minh	PROPN
easat-6927	139	21	city	city	NOUN
easat-6927	139	22	–	–	PUNCT
easat-6927	139	23	vietnam	vietnam	NOUN
easat-6927	139	24	by	by	ADP
easat-6927	139	25	author	author	NOUN
easat-6927	139	26	.	.	PUNCT
easat-6927	140	1	the	the	DET
easat-6927	140	2	survey	survey	NOUN
easat-6927	140	3	was	be	AUX
easat-6927	140	4	accomplished	accomplish	VERB
easat-6927	140	5	on	on	ADP
easat-6927	140	6	from	from	ADP
easat-6927	140	7	may	may	PROPN
easat-6927	140	8	04th	04th	NOUN
easat-6927	140	9	,	,	PUNCT
easat-6927	140	10	2024	2024	NUM
easat-6927	140	11	to	to	ADP
easat-6927	140	12	october	october	PROPN
easat-6927	140	13	12th	12th	NOUN
easat-6927	140	14	,	,	PUNCT
easat-6927	140	15	2024	2024	NUM
easat-6927	140	16	.	.	PUNCT
easat-6927	141	1	3.2	3.2	NUM
easat-6927	141	2	.	.	PUNCT
easat-6927	142	1	measures	measure	NOUN
easat-6927	142	2	constructs	construct	NOUN
easat-6927	142	3	delved	delve	VERB
easat-6927	142	4	out	out	ADP
easat-6927	142	5	being	be	AUX
easat-6927	142	6	market	market	NOUN
easat-6927	142	7	orientation	orientation	NOUN
easat-6927	142	8	(	(	PUNCT
easat-6927	142	9	customer	customer	NOUN
easat-6927	142	10	orientation	orientation	NOUN
easat-6927	142	11	,	,	PUNCT
easat-6927	142	12	competitor	competitor	NOUN
easat-6927	142	13	orientation	orientation	NOUN
easat-6927	142	14	and	and	CCONJ
easat-6927	142	15	interfunctional	interfunctional	ADJ
easat-6927	142	16	coordination	coordination	NOUN
easat-6927	142	17	)	)	PUNCT
easat-6927	142	18	,	,	PUNCT
easat-6927	142	19	digital	digital	ADJ
easat-6927	142	20	marketing	marketing	NOUN
easat-6927	142	21	,	,	PUNCT
easat-6927	142	22	customer	customer	NOUN
easat-6927	142	23	relationship	relationship	NOUN
easat-6927	142	24	management	management	NOUN
easat-6927	142	25	(	(	PUNCT
easat-6927	142	26	relationship	relationship	NOUN
easat-6927	142	27	orientation	orientation	NOUN
easat-6927	142	28	,	,	PUNCT
easat-6927	142	29	configuration	configuration	NOUN
easat-6927	142	30	,	,	PUNCT
easat-6927	142	31	and	and	CCONJ
easat-6927	142	32	customer	customer	NOUN
easat-6927	142	33	information	information	NOUN
easat-6927	142	34	)	)	PUNCT
easat-6927	142	35	,	,	PUNCT
easat-6927	142	36	innovation	innovation	NOUN
easat-6927	142	37	capacity	capacity	NOUN
easat-6927	142	38	,	,	PUNCT
easat-6927	142	39	business	business	NOUN
easat-6927	142	40	performance	performance	NOUN
easat-6927	142	41	.	.	PUNCT
easat-6927	143	1	there	there	ADV
easat-6927	143	2	based	base	VERB
easat-6927	143	3	on	on	ADP
easat-6927	143	4	the	the	DET
easat-6927	143	5	research	research	NOUN
easat-6927	143	6	of	of	ADP
easat-6927	143	7	farrell	farrell	PROPN
easat-6927	144	1	[	[	X
easat-6927	144	2	47	47	NUM
easat-6927	144	3	]	]	PUNCT
easat-6927	144	4	and	and	CCONJ
easat-6927	144	5	menguc	menguc	NOUN
easat-6927	144	6	,	,	PUNCT
easat-6927	144	7	et	et	PROPN
easat-6927	144	8	al	al	PROPN
easat-6927	144	9	.	.	PUNCT
easat-6927	145	1	[	[	X
easat-6927	145	2	48	48	NUM
easat-6927	145	3	]	]	SYM
easat-6927	145	4	four	four	NUM
easat-6927	145	5	items	item	NOUN
easat-6927	145	6	were	be	AUX
easat-6927	145	7	used	use	VERB
easat-6927	145	8	to	to	PART
easat-6927	145	9	assess	assess	VERB
easat-6927	145	10	the	the	DET
easat-6927	145	11	competitor	competitor	NOUN
easat-6927	145	12	orientation	orientation	NOUN
easat-6927	145	13	,	,	PUNCT
easat-6927	145	14	customer	customer	NOUN
easat-6927	145	15	orientation	orientation	NOUN
easat-6927	145	16	is	be	AUX
easat-6927	145	17	measured	measure	VERB
easat-6927	145	18	by	by	ADP
easat-6927	145	19	six	six	NUM
easat-6927	145	20	items	item	NOUN
easat-6927	145	21	,	,	PUNCT
easat-6927	145	22	interfunctional	interfunctional	ADJ
easat-6927	145	23	coordination	coordination	NOUN
easat-6927	145	24	is	be	AUX
easat-6927	145	25	evaluated	evaluate	VERB
easat-6927	145	26	by	by	ADP
easat-6927	145	27	five	five	NUM
easat-6927	145	28	items	item	NOUN
easat-6927	145	29	in	in	ADP
easat-6927	145	30	the	the	DET
easat-6927	145	31	market	market	NOUN
easat-6927	145	32	orientation	orientation	NOUN
easat-6927	145	33	construct	construct	VERB
easat-6927	145	34	.	.	PUNCT
easat-6927	146	1	next	next	ADV
easat-6927	146	2	,	,	PUNCT
easat-6927	146	3	digital	digital	ADJ
easat-6927	146	4	marketing	marketing	NOUN
easat-6927	146	5	(	(	PUNCT
easat-6927	146	6	dm	dm	NOUN
easat-6927	146	7	)	)	PUNCT
easat-6927	146	8	is	be	AUX
easat-6927	146	9	measured	measure	VERB
easat-6927	146	10	by	by	ADP
easat-6927	146	11	four	four	NUM
easat-6927	146	12	items	item	NOUN
easat-6927	146	13	[	[	X
easat-6927	146	14	34	34	NUM
easat-6927	146	15	]	]	PUNCT
easat-6927	146	16	.	.	PUNCT
easat-6927	147	1	in	in	ADP
easat-6927	147	2	addition	addition	NOUN
easat-6927	147	3	,	,	PUNCT
easat-6927	147	4	crm	crm	PROPN
easat-6927	147	5	is	be	AUX
easat-6927	147	6	measured	measure	VERB
easat-6927	147	7	by	by	ADP
easat-6927	147	8	a	a	DET
easat-6927	147	9	second	second	ADJ
easat-6927	147	10	-	-	PUNCT
easat-6927	147	11	order	order	NOUN
easat-6927	147	12	construct	construct	NOUN
easat-6927	147	13	that	that	PRON
easat-6927	147	14	consists	consist	VERB
easat-6927	147	15	of	of	ADP
easat-6927	147	16	three	three	NUM
easat-6927	147	17	first	first	ADJ
easat-6927	147	18	-	-	PUNCT
easat-6927	147	19	order	order	NOUN
easat-6927	147	20	components	component	NOUN
easat-6927	147	21	–	–	PUNCT
easat-6927	147	22	relationship	relationship	NOUN
easat-6927	147	23	orientation	orientation	NOUN
easat-6927	147	24	,	,	PUNCT
easat-6927	147	25	configuration	configuration	NOUN
easat-6927	147	26	,	,	PUNCT
easat-6927	147	27	and	and	CCONJ
easat-6927	147	28	customer	customer	NOUN
easat-6927	147	29	information	information	NOUN
easat-6927	147	30	–	–	PUNCT
easat-6927	147	31	assessed	assess	VERB
easat-6927	147	32	by	by	ADP
easat-6927	147	33	four	four	NUM
easat-6927	147	34	items	item	NOUN
easat-6927	147	35	for	for	ADP
easat-6927	147	36	relationship	relationship	NOUN
easat-6927	147	37	orientation	orientation	NOUN
easat-6927	147	38	,	,	PUNCT
easat-6927	147	39	four	four	NUM
easat-6927	147	40	items	item	NOUN
easat-6927	147	41	for	for	ADP
easat-6927	147	42	configuration	configuration	NOUN
easat-6927	147	43	,	,	PUNCT
easat-6927	147	44	and	and	CCONJ
easat-6927	147	45	six	six	NUM
easat-6927	147	46	items	item	NOUN
easat-6927	147	47	for	for	ADP
easat-6927	147	48	customer	customer	NOUN
easat-6927	147	49	478	478	NUM
easat-6927	147	50	edelweiss	edelweiss	PROPN
easat-6927	147	51	applied	apply	VERB
easat-6927	147	52	science	science	NOUN
easat-6927	147	53	and	and	CCONJ
easat-6927	147	54	technology	technology	NOUN
easat-6927	147	55	issn	issn	PROPN
easat-6927	147	56	:	:	PUNCT
easat-6927	147	57	2576	2576	NUM
easat-6927	147	58	-	-	SYM
easat-6927	147	59	8484	8484	NUM
easat-6927	147	60	vol	vol	NOUN
easat-6927	147	61	.	.	PROPN
easat-6927	148	1	9	9	NUM
easat-6927	148	2	,	,	PUNCT
easat-6927	148	3	no	no	INTJ
easat-6927	148	4	.	.	NOUN
easat-6927	148	5	5	5	NUM
easat-6927	148	6	:	:	PUNCT
easat-6927	148	7	473	473	NUM
easat-6927	148	8	-	-	SYM
easat-6927	148	9	488	488	NUM
easat-6927	148	10	,	,	PUNCT
easat-6927	148	11	2025	2025	NUM
easat-6927	148	12	doi	doi	NOUN
easat-6927	148	13	:	:	PUNCT
easat-6927	148	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	148	15	©	©	PROPN
easat-6927	148	16	2025	2025	NUM
easat-6927	148	17	by	by	ADP
easat-6927	148	18	the	the	DET
easat-6927	148	19	authors	author	NOUN
easat-6927	148	20	;	;	PUNCT
easat-6927	149	1	licensee	licensee	PROPN
easat-6927	149	2	learning	learn	VERB
easat-6927	149	3	gate	gate	PROPN
easat-6927	149	4	information	information	NOUN
easat-6927	149	5	[	[	X
easat-6927	149	6	44	44	NUM
easat-6927	149	7	]	]	PUNCT
easat-6927	149	8	.	.	PUNCT
easat-6927	150	1	furthermore	furthermore	ADV
easat-6927	150	2	,	,	PUNCT
easat-6927	150	3	business	business	NOUN
easat-6927	150	4	performance	performance	NOUN
easat-6927	150	5	is	be	AUX
easat-6927	150	6	measured	measure	VERB
easat-6927	150	7	by	by	ADP
easat-6927	150	8	four	four	NUM
easat-6927	150	9	items	item	NOUN
easat-6927	150	10	[	[	X
easat-6927	150	11	49	49	NUM
easat-6927	150	12	]	]	PUNCT
easat-6927	150	13	.	.	PUNCT
easat-6927	151	1	finally	finally	ADV
easat-6927	151	2	,	,	PUNCT
easat-6927	151	3	innovation	innovation	NOUN
easat-6927	151	4	capability	capability	NOUN
easat-6927	151	5	is	be	AUX
easat-6927	151	6	assessed	assess	VERB
easat-6927	151	7	by	by	ADP
easat-6927	151	8	threer	threer	DET
easat-6927	151	9	items	item	NOUN
easat-6927	151	10	[	[	X
easat-6927	151	11	34	34	NUM
easat-6927	151	12	]	]	PUNCT
easat-6927	151	13	.	.	PUNCT
easat-6927	152	1	all	all	DET
easat-6927	152	2	scales	scale	NOUN
easat-6927	152	3	were	be	AUX
easat-6927	152	4	evaluated	evaluate	VERB
easat-6927	152	5	by	by	ADP
easat-6927	152	6	a	a	DET
easat-6927	152	7	five	five	NUM
easat-6927	152	8	-	-	PUNCT
easat-6927	152	9	point	point	NOUN
easat-6927	152	10	likert	likert	ADJ
easat-6927	152	11	scale	scale	NOUN
easat-6927	152	12	,	,	PUNCT
easat-6927	152	13	as	as	SCONJ
easat-6927	152	14	detail	detail	NOUN
easat-6927	152	15	by	by	ADP
easat-6927	152	16	1	1	NUM
easat-6927	152	17	:	:	PUNCT
easat-6927	152	18	strongly	strongly	ADV
easat-6927	152	19	disagree	disagree	VERB
easat-6927	152	20	and	and	CCONJ
easat-6927	152	21	5	5	NUM
easat-6927	152	22	:	:	PUNCT
easat-6927	152	23	strongly	strongly	ADV
easat-6927	152	24	agree	agree	VERB
easat-6927	152	25	.	.	PUNCT
easat-6927	153	1	the	the	DET
easat-6927	153	2	antecedent	antecedent	NOUN
easat-6927	153	3	of	of	ADP
easat-6927	153	4	the	the	DET
easat-6927	153	5	survey	survey	NOUN
easat-6927	153	6	questionnaires	questionnaire	NOUN
easat-6927	153	7	was	be	AUX
easat-6927	153	8	excerpted	excerpt	VERB
easat-6927	153	9	from	from	ADP
easat-6927	153	10	english	english	PROPN
easat-6927	153	11	through	through	ADP
easat-6927	153	12	research	research	NOUN
easat-6927	153	13	articles	article	NOUN
easat-6927	153	14	.	.	PUNCT
easat-6927	154	1	figure	figure	NOUN
easat-6927	154	2	1	1	NUM
easat-6927	154	3	.	.	NUM
easat-6927	154	4	suggested	suggest	VERB
easat-6927	154	5	research	research	NOUN
easat-6927	154	6	model	model	NOUN
easat-6927	154	7	.	.	PUNCT
easat-6927	155	1	3.3	3.3	NUM
easat-6927	155	2	.	.	PUNCT
easat-6927	156	1	data	datum	NOUN
easat-6927	156	2	analysis	analysis	NOUN
easat-6927	156	3	in	in	ADP
easat-6927	156	4	this	this	DET
easat-6927	156	5	research	research	NOUN
easat-6927	156	6	,	,	PUNCT
easat-6927	156	7	the	the	DET
easat-6927	156	8	confirmatory	confirmatory	ADJ
easat-6927	156	9	factor	factor	NOUN
easat-6927	156	10	analysis	analysis	NOUN
easat-6927	156	11	(	(	PUNCT
easat-6927	156	12	cfa	cfa	NOUN
easat-6927	156	13	)	)	PUNCT
easat-6927	156	14	was	be	AUX
easat-6927	156	15	used	use	VERB
easat-6927	156	16	to	to	PART
easat-6927	156	17	evaluate	evaluate	VERB
easat-6927	156	18	and	and	CCONJ
easat-6927	156	19	reaffirmed	reaffirm	VERB
easat-6927	156	20	reliability	reliability	NOUN
easat-6927	156	21	and	and	CCONJ
easat-6927	156	22	validity	validity	NOUN
easat-6927	156	23	of	of	ADP
easat-6927	156	24	scales	scale	NOUN
easat-6927	156	25	.	.	PUNCT
easat-6927	157	1	the	the	DET
easat-6927	157	2	author	author	NOUN
easat-6927	157	3	jogged	jog	VERB
easat-6927	157	4	in	in	ADP
easat-6927	157	5	two	two	NUM
easat-6927	157	6	steps	step	NOUN
easat-6927	157	7	to	to	PART
easat-6927	157	8	measure	measure	VERB
easat-6927	157	9	validation	validation	NOUN
easat-6927	157	10	.	.	PUNCT
easat-6927	158	1	the	the	DET
easat-6927	158	2	cfa	cfa	PROPN
easat-6927	158	3	model	model	NOUN
easat-6927	158	4	of	of	ADP
easat-6927	158	5	market	market	NOUN
easat-6927	158	6	orientation	orientation	NOUN
easat-6927	158	7	(	(	PUNCT
easat-6927	158	8	customer	customer	NOUN
easat-6927	158	9	orientation	orientation	NOUN
easat-6927	158	10	,	,	PUNCT
easat-6927	158	11	competitor	competitor	NOUN
easat-6927	158	12	orientation	orientation	NOUN
easat-6927	158	13	and	and	CCONJ
easat-6927	158	14	interfunctional	interfunctional	ADJ
easat-6927	158	15	coordination	coordination	NOUN
easat-6927	158	16	)	)	PUNCT
easat-6927	158	17	,	,	PUNCT
easat-6927	158	18	digital	digital	ADJ
easat-6927	158	19	marketing	marketing	NOUN
easat-6927	158	20	,	,	PUNCT
easat-6927	158	21	customer	customer	NOUN
easat-6927	158	22	relationship	relationship	NOUN
easat-6927	158	23	management	management	NOUN
easat-6927	158	24	(	(	PUNCT
easat-6927	158	25	relationship	relationship	NOUN
easat-6927	158	26	orientation	orientation	NOUN
easat-6927	158	27	,	,	PUNCT
easat-6927	158	28	configuration	configuration	NOUN
easat-6927	158	29	,	,	PUNCT
easat-6927	158	30	and	and	CCONJ
easat-6927	158	31	customer	customer	NOUN
easat-6927	158	32	information	information	NOUN
easat-6927	158	33	)	)	PUNCT
easat-6927	158	34	,	,	PUNCT
easat-6927	158	35	innovation	innovation	NOUN
easat-6927	158	36	capability	capability	NOUN
easat-6927	158	37	,	,	PUNCT
easat-6927	158	38	business	business	NOUN
easat-6927	158	39	performance	performance	NOUN
easat-6927	158	40	were	be	AUX
easat-6927	158	41	first	first	ADV
easat-6927	158	42	measured	measure	VERB
easat-6927	158	43	before	before	ADP
easat-6927	158	44	being	be	AUX
easat-6927	158	45	conjoined	conjoin	VERB
easat-6927	158	46	with	with	ADP
easat-6927	158	47	second	second	ADJ
easat-6927	158	48	-	-	PUNCT
easat-6927	158	49	order	order	NOUN
easat-6927	158	50	constructs	construct	NOUN
easat-6927	158	51	(	(	PUNCT
easat-6927	158	52	market	market	NOUN
easat-6927	158	53	orientation	orientation	NOUN
easat-6927	158	54	and	and	CCONJ
easat-6927	158	55	customer	customer	NOUN
easat-6927	158	56	relationship	relationship	NOUN
easat-6927	158	57	management	management	NOUN
easat-6927	158	58	)	)	PUNCT
easat-6927	158	59	to	to	PART
easat-6927	158	60	build	build	VERB
easat-6927	158	61	to	to	ADP
easat-6927	158	62	a	a	DET
easat-6927	158	63	final	final	ADJ
easat-6927	158	64	measurement	measurement	NOUN
easat-6927	158	65	model	model	NOUN
easat-6927	158	66	.	.	PUNCT
easat-6927	159	1	4	4	X
easat-6927	159	2	.	.	NOUN
easat-6927	159	3	results	result	VERB
easat-6927	159	4	4.1	4.1	NUM
easat-6927	159	5	.	.	PUNCT
easat-6927	160	1	construct	construct	VERB
easat-6927	160	2	validity	validity	NOUN
easat-6927	160	3	of	of	ADP
easat-6927	160	4	research	research	NOUN
easat-6927	160	5	model	model	NOUN
easat-6927	160	6	firstly	firstly	ADV
easat-6927	160	7	,	,	PUNCT
easat-6927	160	8	there	there	PRON
easat-6927	160	9	used	use	VERB
easat-6927	160	10	exploratory	exploratory	ADJ
easat-6927	160	11	factor	factor	NOUN
easat-6927	160	12	analysis	analysis	NOUN
easat-6927	160	13	(	(	PUNCT
easat-6927	160	14	efa	efa	PROPN
easat-6927	160	15	)	)	PUNCT
easat-6927	160	16	to	to	PART
easat-6927	160	17	evaluated	evaluate	VERB
easat-6927	160	18	construct	construct	VERB
easat-6927	160	19	validity	validity	NOUN
easat-6927	160	20	;	;	PUNCT
easat-6927	160	21	next	next	ADV
easat-6927	160	22	to	to	PART
easat-6927	160	23	,	,	PUNCT
easat-6927	160	24	there	there	PRON
easat-6927	160	25	applied	apply	VERB
easat-6927	160	26	confirmatory	confirmatory	ADJ
easat-6927	160	27	factor	factor	NOUN
easat-6927	160	28	analysis	analysis	NOUN
easat-6927	160	29	(	(	PUNCT
easat-6927	160	30	cfa	cfa	NOUN
easat-6927	160	31	)	)	PUNCT
easat-6927	160	32	to	to	PART
easat-6927	160	33	measure	measure	VERB
easat-6927	160	34	[	[	X
easat-6927	160	35	50	50	NUM
easat-6927	160	36	]	]	PUNCT
easat-6927	160	37	.	.	PUNCT
easat-6927	161	1	the	the	DET
easat-6927	161	2	factor	factor	NOUN
easat-6927	161	3	analysis	analysis	NOUN
easat-6927	161	4	was	be	AUX
easat-6927	161	5	used	use	VERB
easat-6927	161	6	to	to	PART
easat-6927	161	7	explore	explore	VERB
easat-6927	161	8	how	how	SCONJ
easat-6927	161	9	various	various	ADJ
easat-6927	161	10	items	item	NOUN
easat-6927	161	11	within	within	ADP
easat-6927	161	12	every	every	DET
easat-6927	161	13	construct	construct	NOUN
easat-6927	161	14	interplay	interplay	NOUN
easat-6927	161	15	with	with	ADP
easat-6927	161	16	one	one	NUM
easat-6927	161	17	another	another	DET
easat-6927	161	18	and	and	CCONJ
easat-6927	161	19	to	to	PART
easat-6927	161	20	build	build	VERB
easat-6927	161	21	scales	scale	NOUN
easat-6927	161	22	for	for	ADP
easat-6927	161	23	use	use	NOUN
easat-6927	161	24	in	in	ADP
easat-6927	161	25	subsequent	subsequent	ADJ
easat-6927	161	26	interconnection	interconnection	NOUN
easat-6927	161	27	analysis	analysis	NOUN
easat-6927	161	28	.	.	PUNCT
easat-6927	162	1	the	the	DET
easat-6927	162	2	promax	promax	PROPN
easat-6927	162	3	rotation	rotation	NOUN
easat-6927	162	4	was	be	AUX
easat-6927	162	5	used	use	VERB
easat-6927	162	6	in	in	ADP
easat-6927	162	7	the	the	DET
easat-6927	162	8	exploratory	exploratory	ADJ
easat-6927	162	9	factor	factor	NOUN
easat-6927	162	10	analysis	analysis	NOUN
easat-6927	162	11	.	.	PUNCT
easat-6927	163	1	http://tratu.soha.vn/dict/en_vn/furthermore	http://tratu.soha.vn/dict/en_vn/furthermore	NOUN
easat-6927	163	2	479	479	NUM
easat-6927	163	3	edelweiss	edelweiss	PROPN
easat-6927	163	4	applied	apply	VERB
easat-6927	163	5	science	science	NOUN
easat-6927	163	6	and	and	CCONJ
easat-6927	163	7	technology	technology	NOUN
easat-6927	163	8	issn	issn	PROPN
easat-6927	163	9	:	:	PUNCT
easat-6927	163	10	2576	2576	NUM
easat-6927	163	11	-	-	SYM
easat-6927	163	12	8484	8484	NUM
easat-6927	163	13	vol	vol	NOUN
easat-6927	163	14	.	.	PROPN
easat-6927	164	1	9	9	NUM
easat-6927	164	2	,	,	PUNCT
easat-6927	164	3	no	no	INTJ
easat-6927	164	4	.	.	NOUN
easat-6927	164	5	5	5	NUM
easat-6927	164	6	:	:	PUNCT
easat-6927	164	7	473	473	NUM
easat-6927	164	8	-	-	SYM
easat-6927	164	9	488	488	NUM
easat-6927	164	10	,	,	PUNCT
easat-6927	164	11	2025	2025	NUM
easat-6927	164	12	doi	doi	NOUN
easat-6927	164	13	:	:	PUNCT
easat-6927	164	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	164	15	©	©	PROPN
easat-6927	164	16	2025	2025	NUM
easat-6927	164	17	by	by	ADP
easat-6927	164	18	the	the	DET
easat-6927	164	19	authors	author	NOUN
easat-6927	164	20	;	;	PUNCT
easat-6927	164	21	licensee	licensee	PROPN
easat-6927	164	22	learning	learning	NOUN
easat-6927	164	23	gate	gate	VERB
easat-6927	164	24	the	the	DET
easat-6927	164	25	result	result	NOUN
easat-6927	164	26	of	of	ADP
easat-6927	164	27	the	the	DET
easat-6927	164	28	variance	variance	NOUN
easat-6927	164	29	percent	percent	NOUN
easat-6927	164	30	,	,	PUNCT
easat-6927	164	31	the	the	DET
easat-6927	164	32	cumulative	cumulative	ADJ
easat-6927	164	33	percent	percent	NOUN
easat-6927	164	34	of	of	ADP
easat-6927	164	35	variance	variance	NOUN
easat-6927	164	36	and	and	CCONJ
easat-6927	164	37	eigenvalues	eigenvalue	NOUN
easat-6927	164	38	are	be	AUX
easat-6927	164	39	explained	explain	VERB
easat-6927	164	40	as	as	SCONJ
easat-6927	164	41	shown	show	VERB
easat-6927	164	42	in	in	ADP
easat-6927	164	43	table	table	NOUN
easat-6927	164	44	1	1	NUM
easat-6927	164	45	for	for	ADP
easat-6927	164	46	factor	factor	NOUN
easat-6927	164	47	analysis	analysis	NOUN
easat-6927	164	48	;	;	PUNCT
easat-6927	164	49	all	all	PRON
easat-6927	164	50	of	of	ADP
easat-6927	164	51	principal	principal	ADJ
easat-6927	164	52	components	component	NOUN
easat-6927	164	53	loadings	loading	NOUN
easat-6927	164	54	for	for	ADP
easat-6927	164	55	kmo	kmo	PROPN
easat-6927	164	56	are	be	AUX
easat-6927	164	57	greater	great	ADJ
easat-6927	164	58	than	than	ADP
easat-6927	164	59	0.8	0.8	NUM
easat-6927	164	60	,	,	PUNCT
easat-6927	164	61	attaining	attain	VERB
easat-6927	164	62	the	the	DET
easat-6927	164	63	mini	mini	NOUN
easat-6927	164	64	the	the	DET
easat-6927	164	65	minimum	minimum	ADJ
easat-6927	164	66	loading	loading	NOUN
easat-6927	164	67	criteria	criterion	NOUN
easat-6927	164	68	.	.	PUNCT
easat-6927	165	1	kmo	kmo	PROPN
easat-6927	165	2	accounts	account	VERB
easat-6927	165	3	for	for	ADP
easat-6927	165	4	78.918	78.918	NUM
easat-6927	165	5	percent	percent	NOUN
easat-6927	165	6	of	of	ADP
easat-6927	165	7	the	the	DET
easat-6927	165	8	total	total	ADJ
easat-6927	165	9	variance	variance	NOUN
easat-6927	165	10	.	.	PUNCT
easat-6927	166	1	the	the	DET
easat-6927	166	2	mean	mean	ADJ
easat-6927	166	3	value	value	NOUN
easat-6927	166	4	of	of	ADP
easat-6927	166	5	every	every	DET
easat-6927	166	6	component	component	NOUN
easat-6927	166	7	in	in	ADP
easat-6927	166	8	kmo	kmo	PROPN
easat-6927	166	9	analysis	analysis	NOUN
easat-6927	166	10	was	be	AUX
easat-6927	166	11	over	over	ADP
easat-6927	166	12	than	than	ADP
easat-6927	166	13	2	2	NUM
easat-6927	166	14	and	and	CCONJ
easat-6927	166	15	this	this	PRON
easat-6927	166	16	mean	mean	VERB
easat-6927	166	17	that	that	SCONJ
easat-6927	166	18	senior	senior	ADJ
easat-6927	166	19	managers	manager	NOUN
easat-6927	166	20	had	have	VERB
easat-6927	166	21	an	an	DET
easat-6927	166	22	agreement	agreement	NOUN
easat-6927	166	23	this	this	DET
easat-6927	166	24	variable	variable	NOUN
easat-6927	166	25	at	at	ADP
easat-6927	166	26	low	low	ADJ
easat-6927	166	27	level	level	NOUN
easat-6927	166	28	.	.	PUNCT
easat-6927	167	1	the	the	DET
easat-6927	167	2	value	value	NOUN
easat-6927	167	3	of	of	ADP
easat-6927	167	4	kmo	kmo	PROPN
easat-6927	167	5	=	=	PROPN
easat-6927	167	6	0.937	0.937	NUM
easat-6927	167	7	>	>	SYM
easat-6927	167	8	0.5	0.5	NUM
easat-6927	167	9	and	and	CCONJ
easat-6927	167	10	sig	sig	PRON
easat-6927	167	11	(	(	PUNCT
easat-6927	167	12	bartlett	bartlett	PROPN
easat-6927	167	13	test	test	NOUN
easat-6927	167	14	)	)	PUNCT
easat-6927	167	15	=	=	PUNCT
easat-6927	168	1	0.00	0.00	NUM
easat-6927	168	2	<	<	X
easat-6927	168	3	0.05	0.05	NUM
easat-6927	168	4	.	.	PUNCT
easat-6927	169	1	moreover	moreover	ADV
easat-6927	169	2	,	,	PUNCT
easat-6927	169	3	there	there	PRON
easat-6927	169	4	used	use	VERB
easat-6927	169	5	tool	tool	NOUN
easat-6927	169	6	of	of	ADP
easat-6927	169	7	cronbach	cronbach	ADJ
easat-6927	169	8	alpha	alpha	NOUN
easat-6927	169	9	to	to	PART
easat-6927	169	10	assessed	assess	VERB
easat-6927	169	11	the	the	DET
easat-6927	169	12	scale	scale	NOUN
easat-6927	169	13	reliability	reliability	NOUN
easat-6927	169	14	;	;	PUNCT
easat-6927	169	15	every	every	DET
easat-6927	169	16	component	component	NOUN
easat-6927	169	17	was	be	AUX
easat-6927	169	18	recorded	record	VERB
easat-6927	169	19	at	at	ADP
easat-6927	169	20	level	level	NOUN
easat-6927	169	21	of	of	ADP
easat-6927	169	22	0.892	0.892	NUM
easat-6927	169	23	and	and	CCONJ
easat-6927	169	24	this	this	PRON
easat-6927	169	25	mean	mean	VERB
easat-6927	169	26	that	that	SCONJ
easat-6927	169	27	evaluation	evaluation	NOUN
easat-6927	169	28	of	of	ADP
easat-6927	169	29	respondents	respondent	NOUN
easat-6927	169	30	for	for	ADP
easat-6927	169	31	each	each	DET
easat-6927	169	32	item	item	NOUN
easat-6927	169	33	is	be	AUX
easat-6927	169	34	not	not	PART
easat-6927	169	35	low	low	ADJ
easat-6927	169	36	agreement	agreement	NOUN
easat-6927	169	37	.	.	PUNCT
easat-6927	170	1	each	each	DET
easat-6927	170	2	item	item	NOUN
easat-6927	170	3	loading	loading	NOUN
easat-6927	170	4	must	must	AUX
easat-6927	170	5	be	be	AUX
easat-6927	170	6	higher	high	ADJ
easat-6927	170	7	than	than	ADP
easat-6927	170	8	0.7	0.7	NUM
easat-6927	170	9	for	for	ADP
easat-6927	170	10	precise	precise	ADJ
easat-6927	170	11	validity	validity	NOUN
easat-6927	170	12	and	and	CCONJ
easat-6927	170	13	0.5	0.5	NUM
easat-6927	170	14	for	for	ADP
easat-6927	170	15	adequate	adequate	ADJ
easat-6927	170	16	validity	validity	NOUN
easat-6927	170	17	due	due	ADP
easat-6927	170	18	to	to	ADP
easat-6927	170	19	convergent	convergent	ADJ
easat-6927	170	20	validity	validity	NOUN
easat-6927	170	21	.	.	PUNCT
easat-6927	171	1	in	in	ADP
easat-6927	171	2	addition	addition	NOUN
easat-6927	171	3	,	,	PUNCT
easat-6927	171	4	the	the	DET
easat-6927	171	5	average	average	ADJ
easat-6927	171	6	variance	variance	NOUN
easat-6927	171	7	extracted	extract	VERB
easat-6927	171	8	(	(	PUNCT
easat-6927	171	9	ave	ave	NOUN
easat-6927	171	10	)	)	PUNCT
easat-6927	171	11	indexes	index	NOUN
easat-6927	171	12	of	of	ADP
easat-6927	171	13	each	each	DET
easat-6927	171	14	factor	factor	NOUN
easat-6927	171	15	must	must	AUX
easat-6927	171	16	be	be	AUX
easat-6927	171	17	over	over	ADP
easat-6927	171	18	0.5	0.5	NUM
easat-6927	171	19	to	to	PART
easat-6927	171	20	affirm	affirm	VERB
easat-6927	171	21	the	the	DET
easat-6927	171	22	validity	validity	NOUN
easat-6927	171	23	and	and	CCONJ
easat-6927	171	24	reliability	reliability	NOUN
easat-6927	171	25	.	.	PUNCT
easat-6927	172	1	the	the	DET
easat-6927	172	2	square	square	ADJ
easat-6927	172	3	root	root	NOUN
easat-6927	172	4	of	of	ADP
easat-6927	172	5	the	the	DET
easat-6927	172	6	ave	ave	NOUN
easat-6927	172	7	for	for	ADP
easat-6927	172	8	each	each	DET
easat-6927	172	9	component	component	NOUN
easat-6927	172	10	that	that	SCONJ
easat-6927	172	11	there	there	PRON
easat-6927	172	12	must	must	AUX
easat-6927	172	13	be	be	AUX
easat-6927	172	14	over	over	ADP
easat-6927	172	15	the	the	DET
easat-6927	172	16	shared	share	VERB
easat-6927	172	17	variance	variance	NOUN
easat-6927	172	18	among	among	ADP
easat-6927	172	19	all	all	DET
easat-6927	172	20	constructs	construct	NOUN
easat-6927	172	21	in	in	ADP
easat-6927	172	22	the	the	DET
easat-6927	172	23	conceptual	conceptual	ADJ
easat-6927	172	24	framework	framework	NOUN
easat-6927	172	25	due	due	ADP
easat-6927	172	26	to	to	ADP
easat-6927	172	27	discriminant	discriminant	ADJ
easat-6927	172	28	validity	validity	NOUN
easat-6927	172	29	.	.	PUNCT
easat-6927	173	1	table	table	NOUN
easat-6927	173	2	2	2	NUM
easat-6927	173	3	exposes	expose	VERB
easat-6927	173	4	the	the	DET
easat-6927	173	5	items	item	NOUN
easat-6927	173	6	for	for	ADP
easat-6927	173	7	every	every	DET
easat-6927	173	8	component	component	NOUN
easat-6927	173	9	with	with	ADP
easat-6927	173	10	composite	composite	ADJ
easat-6927	173	11	reliability	reliability	NOUN
easat-6927	173	12	(	(	PUNCT
easat-6927	173	13	cr	cr	NOUN
easat-6927	173	14	)	)	PUNCT
easat-6927	173	15	,	,	PUNCT
easat-6927	173	16	cronbach	cronbach	VERB
easat-6927	173	17	’s	’s	PART
easat-6927	173	18	alpha	alpha	NOUN
easat-6927	173	19	and	and	CCONJ
easat-6927	173	20	ave	ave	NOUN
easat-6927	173	21	scored	score	VERB
easat-6927	173	22	and	and	CCONJ
easat-6927	173	23	it	it	PRON
easat-6927	173	24	’s	’	VERB
easat-6927	173	25	clear	clear	ADJ
easat-6927	173	26	that	that	SCONJ
easat-6927	173	27	result	result	NOUN
easat-6927	173	28	of	of	ADP
easat-6927	173	29	all	all	DET
easat-6927	173	30	constructs	construct	NOUN
easat-6927	173	31	are	be	AUX
easat-6927	173	32	completely	completely	ADV
easat-6927	173	33	reasonable	reasonable	ADJ
easat-6927	173	34	for	for	ADP
easat-6927	173	35	this	this	DET
easat-6927	173	36	research	research	NOUN
easat-6927	173	37	,	,	PUNCT
easat-6927	173	38	with	with	SCONJ
easat-6927	173	39	values	value	NOUN
easat-6927	173	40	of	of	ADP
easat-6927	173	41	cronbach	cronbach	ADJ
easat-6927	173	42	alpha	alpha	NOUN
easat-6927	173	43	was	be	AUX
easat-6927	173	44	higher	high	ADJ
easat-6927	173	45	than	than	ADP
easat-6927	173	46	0.7	0.7	NUM
easat-6927	173	47	;	;	PUNCT
easat-6927	173	48	cr	cr	NOUN
easat-6927	173	49	higher	high	ADJ
easat-6927	173	50	than	than	ADP
easat-6927	173	51	0.7	0.7	NUM
easat-6927	173	52	[	[	X
easat-6927	173	53	51	51	NUM
easat-6927	173	54	]	]	PUNCT
easat-6927	173	55	,	,	PUNCT
easat-6927	173	56	and	and	CCONJ
easat-6927	173	57	ave	ave	VERB
easat-6927	173	58	significantly	significantly	ADV
easat-6927	173	59	greater	great	ADJ
easat-6927	173	60	than	than	ADP
easat-6927	173	61	0.5	0.5	NUM
easat-6927	173	62	[	[	X
easat-6927	173	63	52	52	NUM
easat-6927	173	64	]	]	PUNCT
easat-6927	173	65	.	.	PUNCT
easat-6927	174	1	furthermore	furthermore	ADV
easat-6927	174	2	,	,	PUNCT
easat-6927	174	3	table	table	NOUN
easat-6927	174	4	2	2	NUM
easat-6927	174	5	shows	show	VERB
easat-6927	174	6	that	that	SCONJ
easat-6927	174	7	the	the	DET
easat-6927	174	8	correlations	correlation	NOUN
easat-6927	174	9	amid	amid	ADP
easat-6927	174	10	internal	internal	ADJ
easat-6927	174	11	constructs	construct	NOUN
easat-6927	174	12	to	to	ADP
easat-6927	174	13	assessed	assess	VERB
easat-6927	174	14	discriminant	discriminant	ADJ
easat-6927	174	15	validity	validity	NOUN
easat-6927	174	16	and	and	CCONJ
easat-6927	174	17	affirms	affirm	VERB
easat-6927	174	18	that	that	SCONJ
easat-6927	174	19	all	all	DET
easat-6927	174	20	standardized	standardized	ADJ
easat-6927	174	21	factor	factor	NOUN
easat-6927	174	22	loadings	loading	NOUN
easat-6927	174	23	are	be	AUX
easat-6927	174	24	higher	high	ADJ
easat-6927	174	25	than	than	ADP
easat-6927	174	26	the	the	DET
easat-6927	174	27	recommended	recommend	VERB
easat-6927	174	28	>	>	X
easat-6927	174	29	0.50	0.50	NUM
easat-6927	174	30	threshold	threshold	NOUN
easat-6927	174	31	[	[	X
easat-6927	174	32	53	53	NUM
easat-6927	174	33	]	]	PUNCT
easat-6927	174	34	.	.	PUNCT
easat-6927	175	1	finally	finally	ADV
easat-6927	175	2	,	,	PUNCT
easat-6927	175	3	it	it	PRON
easat-6927	175	4	’s	’	VERB
easat-6927	175	5	clear	clear	ADJ
easat-6927	175	6	that	that	SCONJ
easat-6927	175	7	for	for	ADP
easat-6927	175	8	convergent	convergent	NOUN
easat-6927	175	9	or	or	CCONJ
easat-6927	175	10	discriminant	discriminant	ADJ
easat-6927	175	11	invalidity	invalidity	NOUN
easat-6927	175	12	issues	issue	NOUN
easat-6927	175	13	.	.	PUNCT
easat-6927	176	1	in	in	ADP
easat-6927	176	2	summary	summary	NOUN
easat-6927	176	3	,	,	PUNCT
easat-6927	176	4	it	it	PRON
easat-6927	176	5	’s	’	VERB
easat-6927	176	6	completely	completely	ADV
easat-6927	176	7	reasonable	reasonable	ADJ
easat-6927	176	8	for	for	SCONJ
easat-6927	176	9	data	datum	NOUN
easat-6927	176	10	to	to	PART
easat-6927	176	11	explore	explore	VERB
easat-6927	176	12	further	far	ADV
easat-6927	176	13	.	.	PUNCT
easat-6927	177	1	480	480	NUM
easat-6927	177	2	edelweiss	edelweiss	PROPN
easat-6927	177	3	applied	apply	VERB
easat-6927	177	4	science	science	NOUN
easat-6927	177	5	and	and	CCONJ
easat-6927	177	6	technology	technology	NOUN
easat-6927	177	7	issn	issn	PROPN
easat-6927	177	8	:	:	PUNCT
easat-6927	177	9	2576	2576	NUM
easat-6927	177	10	-	-	SYM
easat-6927	177	11	8484	8484	NUM
easat-6927	177	12	vol	vol	NOUN
easat-6927	177	13	.	.	PROPN
easat-6927	178	1	9	9	NUM
easat-6927	178	2	,	,	PUNCT
easat-6927	178	3	no	no	INTJ
easat-6927	178	4	.	.	NOUN
easat-6927	178	5	5	5	NUM
easat-6927	178	6	:	:	PUNCT
easat-6927	178	7	473	473	NUM
easat-6927	178	8	-	-	SYM
easat-6927	178	9	488	488	NUM
easat-6927	178	10	,	,	PUNCT
easat-6927	178	11	2025	2025	NUM
easat-6927	178	12	doi	doi	NOUN
easat-6927	178	13	:	:	PUNCT
easat-6927	178	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	178	15	©	©	PROPN
easat-6927	178	16	2025	2025	NUM
easat-6927	178	17	by	by	ADP
easat-6927	178	18	the	the	DET
easat-6927	178	19	authors	author	NOUN
easat-6927	178	20	;	;	PUNCT
easat-6927	178	21	licensee	licensee	PROPN
easat-6927	178	22	learning	learn	VERB
easat-6927	178	23	gate	gate	NOUN
easat-6927	178	24	table	table	NOUN
easat-6927	178	25	1	1	NUM
easat-6927	178	26	.	.	PUNCT
easat-6927	179	1	mean	mean	VERB
easat-6927	179	2	,	,	PUNCT
easat-6927	179	3	reliability	reliability	NOUN
easat-6927	179	4	test	test	NOUN
easat-6927	179	5	,	,	PUNCT
easat-6927	179	6	and	and	CCONJ
easat-6927	179	7	exploratory	exploratory	ADJ
easat-6927	179	8	factor	factor	NOUN
easat-6927	179	9	analysis	analysis	NOUN
easat-6927	179	10	.	.	PUNCT
easat-6927	180	1	factor	factor	NOUN
easat-6927	180	2	customer	customer	NOUN
easat-6927	180	3	orientation	orientation	NOUN
easat-6927	180	4	customer	customer	NOUN
easat-6927	180	5	information	information	NOUN
easat-6927	180	6	interfunctional	interfunctional	ADJ
easat-6927	180	7	coordination	coordination	NOUN
easat-6927	180	8	digital	digital	ADJ
easat-6927	180	9	marketing	marketing	NOUN
easat-6927	180	10	business	business	NOUN
easat-6927	180	11	performance	performance	NOUN
easat-6927	180	12	relationship	relationship	NOUN
easat-6927	180	13	orientation	orientation	NOUN
easat-6927	180	14	competitor	competitor	NOUN
easat-6927	180	15	orientation	orientation	NOUN
easat-6927	180	16	configuration	configuration	NOUN
easat-6927	180	17	innovation	innovation	NOUN
easat-6927	180	18	capability	capability	NOUN
easat-6927	180	19	co5	co5	NOUN
easat-6927	180	20	0.906	0.906	NUM
easat-6927	180	21	co2	co2	VERB
easat-6927	180	22	0.884	0.884	NUM
easat-6927	180	23	co4	co4	NOUN
easat-6927	180	24	0.839	0.839	NUM
easat-6927	180	25	co6	co6	PROPN
easat-6927	180	26	0.839	0.839	NUM
easat-6927	180	27	co1	co1	X
easat-6927	180	28	0.821	0.821	NUM
easat-6927	180	29	co3	co3	NOUN
easat-6927	180	30	0.814	0.814	NUM
easat-6927	180	31	cin6	cin6	NOUN
easat-6927	180	32	0.850	0.850	NUM
easat-6927	180	33	cin2	cin2	PROPN
easat-6927	180	34	0.850	0.850	NUM
easat-6927	180	35	cin3	cin3	PROPN
easat-6927	180	36	0.795	0.795	NUM
easat-6927	180	37	cin1	cin1	PROPN
easat-6927	180	38	0.781	0.781	NUM
easat-6927	180	39	cin5	cin5	NOUN
easat-6927	180	40	0.750	0.750	NUM
easat-6927	180	41	cin4	cin4	NOUN
easat-6927	180	42	0.737	0.737	NUM
easat-6927	180	43	inc3	inc3	NOUN
easat-6927	180	44	0.894	0.894	NUM
easat-6927	180	45	inc4	inc4	PROPN
easat-6927	180	46	0.893	0.893	NUM
easat-6927	180	47	inc1	inc1	NOUN
easat-6927	180	48	0.866	0.866	NUM
easat-6927	180	49	inc5	inc5	VERB
easat-6927	180	50	0.862	0.862	NUM
easat-6927	180	51	inc2	inc2	PROPN
easat-6927	180	52	0.803	0.803	NUM
easat-6927	180	53	dm4	dm4	VERB
easat-6927	180	54	0.931	0.931	NUM
easat-6927	180	55	dm1	dm1	NOUN
easat-6927	180	56	0.912	0.912	NUM
easat-6927	180	57	dm2	dm2	PROPN
easat-6927	180	58	0.882	0.882	NUM
easat-6927	180	59	dm3	dm3	PROPN
easat-6927	180	60	0.878	0.878	NUM
easat-6927	180	61	bp1	bp1	PROPN
easat-6927	180	62	0.929	0.929	NUM
easat-6927	180	63	bp4	bp4	NOUN
easat-6927	180	64	0.899	0.899	NUM
easat-6927	180	65	bp2	bp2	NOUN
easat-6927	180	66	0.886	0.886	NUM
easat-6927	180	67	bp3	bp3	NOUN
easat-6927	180	68	0.862	0.862	NUM
easat-6927	180	69	ro4	ro4	NOUN
easat-6927	180	70	0.900	0.900	NUM
easat-6927	180	71	ro2	ro2	NOUN
easat-6927	180	72	0.896	0.896	NUM
easat-6927	180	73	ro1	ro1	NOUN
easat-6927	180	74	0.866	0.866	NUM
easat-6927	180	75	ro3	ro3	NOUN
easat-6927	180	76	0.865	0.865	NUM
easat-6927	180	77	cor1	cor1	NOUN
easat-6927	180	78	0.904	0.904	NUM
easat-6927	180	79	cor4	cor4	NOUN
easat-6927	180	80	0.896	0.896	NUM
easat-6927	180	81	cor3	cor3	PROPN
easat-6927	180	82	0.880	0.880	NUM
easat-6927	180	83	cor2	cor2	NOUN
easat-6927	180	84	0.823	0.823	NUM
easat-6927	180	85	con3	con3	PROPN
easat-6927	180	86	0.885	0.885	NUM
easat-6927	180	87	con1	con1	NOUN
easat-6927	180	88	0.871	0.871	NUM
easat-6927	180	89	481	481	NUM
easat-6927	180	90	edelweiss	edelweiss	PROPN
easat-6927	180	91	applied	apply	VERB
easat-6927	180	92	science	science	NOUN
easat-6927	180	93	and	and	CCONJ
easat-6927	180	94	technology	technology	NOUN
easat-6927	180	95	issn	issn	PROPN
easat-6927	180	96	:	:	PUNCT
easat-6927	180	97	2576	2576	NUM
easat-6927	180	98	-	-	SYM
easat-6927	180	99	8484	8484	NUM
easat-6927	180	100	vol	vol	NOUN
easat-6927	180	101	.	.	PROPN
easat-6927	181	1	9	9	NUM
easat-6927	181	2	,	,	PUNCT
easat-6927	181	3	no	no	INTJ
easat-6927	181	4	.	.	NOUN
easat-6927	181	5	5	5	NUM
easat-6927	181	6	:	:	PUNCT
easat-6927	181	7	473	473	NUM
easat-6927	181	8	-	-	SYM
easat-6927	181	9	488	488	NUM
easat-6927	181	10	,	,	PUNCT
easat-6927	181	11	2025	2025	NUM
easat-6927	181	12	doi	doi	NOUN
easat-6927	181	13	:	:	PUNCT
easat-6927	181	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	181	15	©	©	PROPN
easat-6927	181	16	2025	2025	NUM
easat-6927	181	17	by	by	ADP
easat-6927	181	18	the	the	DET
easat-6927	181	19	authors	author	NOUN
easat-6927	181	20	;	;	PUNCT
easat-6927	181	21	licensee	licensee	PROPN
easat-6927	181	22	learning	learn	VERB
easat-6927	181	23	gate	gate	PROPN
easat-6927	181	24	con2	con2	PROPN
easat-6927	181	25	.835	.835	NUM
easat-6927	181	26	con4	con4	PROPN
easat-6927	181	27	.830	.830	NUM
easat-6927	182	1	ic2	ic2	PROPN
easat-6927	182	2	.921	.921	NUM
easat-6927	182	3	ic3	ic3	PROPN
easat-6927	182	4	.914	.914	NUM
easat-6927	182	5	ic1	ic1	ADJ
easat-6927	182	6	.911	.911	NUM
easat-6927	182	7	eigenvalue	eigenvalue	PROPN
easat-6927	182	8	11.526	11.526	NUM
easat-6927	182	9	6.725	6.725	NUM
easat-6927	182	10	3.367	3.367	NUM
easat-6927	182	11	2.758	2.758	NUM
easat-6927	182	12	2.159	2.159	NUM
easat-6927	182	13	1.394	1.394	NUM
easat-6927	182	14	1.347	1.347	NUM
easat-6927	182	15	1.240	1.240	NUM
easat-6927	182	16	1.052	1.052	NUM
easat-6927	182	17	%	%	NOUN
easat-6927	182	18	of	of	ADP
easat-6927	182	19	variance	variance	NOUN
easat-6927	182	20	28.816	28.816	NUM
easat-6927	182	21	16.812	16.812	NUM
easat-6927	182	22	8.416	8.416	NUM
easat-6927	182	23	6.895	6.895	NUM
easat-6927	182	24	5.398	5.398	NUM
easat-6927	182	25	3.484	3.484	NUM
easat-6927	182	26	3.368	3.368	NUM
easat-6927	182	27	3.101	3.101	NUM
easat-6927	182	28	2.629	2.629	NUM
easat-6927	182	29	cumulative	cumulative	ADJ
easat-6927	182	30	%	%	NOUN
easat-6927	182	31	28.816	28.816	NUM
easat-6927	182	32	45.628	45.628	NUM
easat-6927	182	33	54.044	54.044	NUM
easat-6927	182	34	60.939	60.939	NUM
easat-6927	182	35	66.337	66.337	NUM
easat-6927	182	36	69.821	69.821	NUM
easat-6927	182	37	73.189	73.189	NUM
easat-6927	182	38	76.290	76.290	NUM
easat-6927	182	39	78.919	78.919	NUM
easat-6927	182	40	mean	mean	NOUN
easat-6927	182	41	2.82	2.82	NUM
easat-6927	182	42	3.22	3.22	NUM
easat-6927	182	43	2.28	2.28	NUM
easat-6927	182	44	3.11	3.11	NUM
easat-6927	182	45	2.97	2.97	NUM
easat-6927	182	46	2.78	2.78	NUM
easat-6927	182	47	2.50	2.50	NUM
easat-6927	182	48	2.74	2.74	NUM
easat-6927	182	49	3.12	3.12	NUM
easat-6927	182	50	cronbach	cronbach	NOUN
easat-6927	182	51	alpha	alpha	NOUN
easat-6927	182	52	0.943	0.943	NUM
easat-6927	182	53	0.892	0.892	NUM
easat-6927	182	54	0.930	0.930	NUM
easat-6927	182	55	0.927	0.927	NUM
easat-6927	182	56	0.917	0.917	NUM
easat-6927	182	57	0.921	0.921	NUM
easat-6927	182	58	0.942	0.942	NUM
easat-6927	182	59	0.906	0.906	NUM
easat-6927	182	60	0.902	0.902	NUM
easat-6927	182	61	482	482	NUM
easat-6927	182	62	edelweiss	edelweiss	PROPN
easat-6927	182	63	applied	apply	VERB
easat-6927	182	64	science	science	NOUN
easat-6927	182	65	and	and	CCONJ
easat-6927	182	66	technology	technology	NOUN
easat-6927	182	67	issn	issn	PROPN
easat-6927	182	68	:	:	PUNCT
easat-6927	182	69	2576	2576	NUM
easat-6927	182	70	-	-	SYM
easat-6927	182	71	8484	8484	NUM
easat-6927	182	72	vol	vol	NOUN
easat-6927	182	73	.	.	PROPN
easat-6927	183	1	9	9	NUM
easat-6927	183	2	,	,	PUNCT
easat-6927	183	3	no	no	INTJ
easat-6927	183	4	.	.	NOUN
easat-6927	183	5	5	5	NUM
easat-6927	183	6	:	:	PUNCT
easat-6927	183	7	473	473	NUM
easat-6927	183	8	-	-	SYM
easat-6927	183	9	488	488	NUM
easat-6927	183	10	,	,	PUNCT
easat-6927	183	11	2025	2025	NUM
easat-6927	183	12	doi	doi	NOUN
easat-6927	183	13	:	:	PUNCT
easat-6927	183	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	183	15	©	©	PROPN
easat-6927	183	16	2025	2025	NUM
easat-6927	183	17	by	by	ADP
easat-6927	183	18	the	the	DET
easat-6927	183	19	authors	author	NOUN
easat-6927	183	20	;	;	PUNCT
easat-6927	183	21	licensee	licensee	PROPN
easat-6927	183	22	learning	learning	NOUN
easat-6927	183	23	gate	gate	PROPN
easat-6927	183	24	efa	efa	PROPN
easat-6927	183	25	creates	create	VERB
easat-6927	183	26	a	a	DET
easat-6927	183	27	factor	factor	NOUN
easat-6927	183	28	loading	loading	NOUN
easat-6927	183	29	estimate	estimate	NOUN
easat-6927	183	30	for	for	ADP
easat-6927	183	31	each	each	DET
easat-6927	183	32	variable	variable	NOUN
easat-6927	183	33	on	on	ADP
easat-6927	183	34	all	all	DET
easat-6927	183	35	factors	factor	NOUN
easat-6927	183	36	by	by	ADP
easat-6927	183	37	evaluating	evaluate	VERB
easat-6927	183	38	how	how	SCONJ
easat-6927	183	39	each	each	DET
easat-6927	183	40	assessed	assess	VERB
easat-6927	183	41	variable	variable	ADJ
easat-6927	183	42	loads	load	NOUN
easat-6927	183	43	on	on	ADP
easat-6927	183	44	all	all	DET
easat-6927	183	45	factors	factor	NOUN
easat-6927	183	46	.	.	PUNCT
easat-6927	184	1	simple	simple	ADJ
easat-6927	184	2	constructs	construct	NOUN
easat-6927	184	3	are	be	AUX
easat-6927	184	4	produced	produce	VERB
easat-6927	184	5	when	when	SCONJ
easat-6927	184	6	each	each	DET
easat-6927	184	7	measured	measure	VERB
easat-6927	184	8	variable	variable	NOUN
easat-6927	184	9	has	have	VERB
easat-6927	184	10	lesser	less	ADJ
easat-6927	184	11	loadings	loading	NOUN
easat-6927	184	12	on	on	ADP
easat-6927	184	13	all	all	DET
easat-6927	184	14	other	other	ADJ
easat-6927	184	15	factors	factor	NOUN
easat-6927	184	16	(	(	PUNCT
easat-6927	184	17	e.g.	e.g.	ADV
easat-6927	184	18	,	,	PUNCT
easat-6927	184	19	loadings	loading	NOUN
easat-6927	184	20	<	<	X
easat-6927	184	21	.4	.4	NUM
easat-6927	184	22	)	)	PUNCT
easat-6927	184	23	and	and	CCONJ
easat-6927	184	24	a	a	DET
easat-6927	184	25	heavy	heavy	ADJ
easat-6927	184	26	loading	loading	NOUN
easat-6927	184	27	on	on	ADP
easat-6927	184	28	only	only	ADV
easat-6927	184	29	one	one	NUM
easat-6927	184	30	factor	factor	NOUN
easat-6927	184	31	.	.	PUNCT
easat-6927	185	1	when	when	SCONJ
easat-6927	185	2	determining	determine	VERB
easat-6927	185	3	which	which	PRON
easat-6927	185	4	variables	variable	NOUN
easat-6927	185	5	have	have	VERB
easat-6927	185	6	little	little	ADJ
easat-6927	185	7	in	in	ADP
easat-6927	185	8	common	common	ADJ
easat-6927	185	9	with	with	ADP
easat-6927	185	10	the	the	DET
easat-6927	185	11	other	other	ADJ
easat-6927	185	12	variables	variable	NOUN
easat-6927	185	13	being	be	AUX
easat-6927	185	14	considered	consider	VERB
easat-6927	185	15	,	,	PUNCT
easat-6927	185	16	efa	efa	PROPN
easat-6927	185	17	becomes	become	VERB
easat-6927	185	18	helpful	helpful	ADJ
easat-6927	185	19	.	.	PUNCT
easat-6927	186	1	rather	rather	ADV
easat-6927	186	2	than	than	ADP
easat-6927	186	3	coming	come	VERB
easat-6927	186	4	from	from	ADP
easat-6927	186	5	theory	theory	NOUN
easat-6927	186	6	,	,	PUNCT
easat-6927	186	7	efa	efa	PROPN
easat-6927	186	8	factors	factor	NOUN
easat-6927	186	9	are	be	AUX
easat-6927	186	10	derived	derive	VERB
easat-6927	186	11	from	from	ADP
easat-6927	186	12	data	datum	NOUN
easat-6927	186	13	runs	run	NOUN
easat-6927	186	14	.	.	PUNCT
easat-6927	187	1	this	this	PRON
easat-6927	187	2	entails	entail	VERB
easat-6927	187	3	launching	launch	VERB
easat-6927	187	4	the	the	DET
easat-6927	187	5	program	program	NOUN
easat-6927	187	6	and	and	CCONJ
easat-6927	187	7	allowing	allow	VERB
easat-6927	187	8	the	the	DET
easat-6927	187	9	data	datum	NOUN
easat-6927	187	10	to	to	PART
easat-6927	187	11	dictate	dictate	VERB
easat-6927	187	12	the	the	DET
easat-6927	187	13	factor	factor	NOUN
easat-6927	187	14	structure	structure	NOUN
easat-6927	187	15	.	.	PUNCT
easat-6927	188	1	table	table	NOUN
easat-6927	188	2	2	2	NUM
easat-6927	188	3	.	.	PUNCT
easat-6927	188	4	construct	construct	VERB
easat-6927	188	5	validity	validity	NOUN
easat-6927	188	6	of	of	ADP
easat-6927	188	7	market	market	NOUN
easat-6927	188	8	orientation	orientation	NOUN
easat-6927	188	9	and	and	CCONJ
easat-6927	188	10	customer	customer	NOUN
easat-6927	188	11	relationship	relationship	NOUN
easat-6927	188	12	management	management	NOUN
easat-6927	188	13	.	.	PUNCT
easat-6927	189	1	cr	cr	PROPN
easat-6927	189	2	ave	ave	PROPN
easat-6927	189	3	msv	msv	PROPN
easat-6927	189	4	maxr(h	maxr(h	PROPN
easat-6927	189	5	)	)	PUNCT
easat-6927	189	6	co	co	PROPN
easat-6927	189	7	inc	inc	PROPN
easat-6927	189	8	cin	cin	PROPN
easat-6927	189	9	ro	ro	PROPN
easat-6927	189	10	con	con	PROPN
easat-6927	189	11	cor	cor	PROPN
easat-6927	189	12	co	co	PROPN
easat-6927	189	13	0.944	0.944	NUM
easat-6927	189	14	0.736	0.736	NUM
easat-6927	189	15	0.512	0.512	NUM
easat-6927	189	16	0.944	0.944	NUM
easat-6927	189	17	0.858	0.858	NUM
easat-6927	189	18	inc	inc	PROPN
easat-6927	189	19	0.930	0.930	NUM
easat-6927	189	20	0.727	0.727	NUM
easat-6927	189	21	0.512	0.512	NUM
easat-6927	189	22	0.931	0.931	NUM
easat-6927	189	23	0.715	0.715	NUM
easat-6927	189	24	0.853	0.853	NUM
easat-6927	189	25	cin	cin	PROPN
easat-6927	189	26	0.899	0.899	NUM
easat-6927	189	27	0.602	0.602	NUM
easat-6927	189	28	0.427	0.427	NUM
easat-6927	189	29	0.914	0.914	NUM
easat-6927	189	30	0.113	0.113	NUM
easat-6927	189	31	0.068	0.068	NUM
easat-6927	189	32	0.776	0.776	NUM
easat-6927	189	33	ro	ro	NOUN
easat-6927	189	34	0.922	0.922	NUM
easat-6927	189	35	0.746	0.746	NUM
easat-6927	189	36	0.489	0.489	NUM
easat-6927	189	37	0.923	0.923	NUM
easat-6927	189	38	0.242	0.242	NUM
easat-6927	189	39	0.141	0.141	NUM
easat-6927	189	40	0.621	0.621	NUM
easat-6927	189	41	0.864	0.864	NUM
easat-6927	189	42	con	con	NOUN
easat-6927	189	43	0.906	0.906	NUM
easat-6927	189	44	0.708	0.708	NUM
easat-6927	189	45	0.489	0.489	NUM
easat-6927	189	46	0.907	0.907	NUM
easat-6927	189	47	0.266	0.266	NUM
easat-6927	189	48	0.199	0.199	NUM
easat-6927	189	49	0.653	0.653	NUM
easat-6927	189	50	0.700	0.700	NUM
easat-6927	189	51	0.841	0.841	NUM
easat-6927	189	52	cor	cor	X
easat-6927	189	53	0.943	0.943	NUM
easat-6927	189	54	0.806	0.806	NUM
easat-6927	189	55	0.502	0.502	NUM
easat-6927	189	56	0.944	0.944	NUM
easat-6927	189	57	0.708	0.708	NUM
easat-6927	189	58	0.675	0.675	NUM
easat-6927	189	59	0.070	0.070	NUM
easat-6927	189	60	0.151	0.151	NUM
easat-6927	189	61	0.248	0.248	NUM
easat-6927	189	62	0.898	0.898	NUM
easat-6927	189	63	source	source	NOUN
easat-6927	189	64	:	:	PUNCT
easat-6927	189	65	after	after	ADP
easat-6927	189	66	testing	test	VERB
easat-6927	189	67	the	the	DET
easat-6927	189	68	construct	construct	NOUN
easat-6927	189	69	’s	’s	PART
easat-6927	189	70	validity	validity	NOUN
easat-6927	189	71	,	,	PUNCT
easat-6927	189	72	model	model	NOUN
easat-6927	189	73	fit	fit	NOUN
easat-6927	189	74	was	be	AUX
easat-6927	189	75	measured	measure	VERB
easat-6927	189	76	using	use	VERB
easat-6927	189	77	five	five	NUM
easat-6927	189	78	incremental	incremental	ADJ
easat-6927	189	79	fit	fit	ADJ
easat-6927	189	80	indices	index	NOUN
easat-6927	189	81	:	:	PUNCT
easat-6927	189	82	cmin	cmin	NOUN
easat-6927	189	83	/	/	SYM
easat-6927	189	84	df	df	PROPN
easat-6927	189	85	=	=	SYM
easat-6927	189	86	3	3	NUM
easat-6927	189	87	,	,	PUNCT
easat-6927	189	88	tli	tli	X
easat-6927	189	89	≥	≥	NOUN
easat-6927	189	90	0.90	0.90	NUM
easat-6927	189	91	,	,	PUNCT
easat-6927	189	92	cfi	cfi	PROPN
easat-6927	189	93	≥	≥	PROPN
easat-6927	189	94	0.90	0.90	NUM
easat-6927	189	95	,	,	PUNCT
easat-6927	189	96	gfi	gfi	PROPN
easat-6927	189	97	≥	≥	NUM
easat-6927	189	98	0.90	0.90	NUM
easat-6927	189	99	and	and	CCONJ
easat-6927	189	100	rmsea	rmsea	NOUN
easat-6927	189	101	=	=	NOUN
easat-6927	189	102	0.08	0.08	NUM
easat-6927	189	103	.	.	PUNCT
easat-6927	190	1	[	[	X
easat-6927	190	2	50	50	NUM
easat-6927	190	3	]	]	PUNCT
easat-6927	190	4	.	.	PUNCT
easat-6927	191	1	table	table	NOUN
easat-6927	191	2	3	3	NUM
easat-6927	191	3	.	.	PUNCT
easat-6927	191	4	construct	construct	VERB
easat-6927	191	5	validity	validity	NOUN
easat-6927	191	6	.	.	PUNCT
easat-6927	192	1	cr	cr	PROPN
easat-6927	192	2	ave	ave	PROPN
easat-6927	192	3	msv	msv	PROPN
easat-6927	192	4	max	max	PROPN
easat-6927	192	5	.	.	PUNCT
easat-6927	193	1	r	r	NOUN
easat-6927	193	2	(	(	PUNCT
easat-6927	193	3	h	h	NOUN
easat-6927	193	4	)	)	PUNCT
easat-6927	193	5	co	co	PROPN
easat-6927	193	6	inc	inc	PROPN
easat-6927	194	1	cin	cin	PROPN
easat-6927	194	2	bp	bp	PROPN
easat-6927	194	3	ro	ro	PROPN
easat-6927	194	4	con	con	PROPN
easat-6927	194	5	dm	dm	PROPN
easat-6927	194	6	cor	cor	PROPN
easat-6927	194	7	ic	ic	PROPN
easat-6927	194	8	co	co	VERB
easat-6927	194	9	0.943	0.943	NUM
easat-6927	194	10	0.735	0.735	NUM
easat-6927	194	11	0.511	0.511	NUM
easat-6927	194	12	0.944	0.944	NUM
easat-6927	194	13	0.857	0.857	NUM
easat-6927	194	14	inc	inc	NOUN
easat-6927	194	15	0.930	0.930	NUM
easat-6927	194	16	0.728	0.728	NUM
easat-6927	194	17	0.511	0.511	NUM
easat-6927	194	18	0.931	0.931	NUM
easat-6927	194	19	0.715	0.715	NUM
easat-6927	194	20	0.853	0.853	NUM
easat-6927	194	21	cin	cin	PROPN
easat-6927	194	22	0.899	0.899	NUM
easat-6927	194	23	0.601	0.601	NUM
easat-6927	194	24	0.427	0.427	NUM
easat-6927	194	25	0.915	0.915	NUM
easat-6927	194	26	0.111	0.111	NUM
easat-6927	194	27	0.066	0.066	NUM
easat-6927	194	28	0.776	0.776	NUM
easat-6927	194	29	bp	bp	NOUN
easat-6927	194	30	0.918	0.918	NUM
easat-6927	194	31	0.737	0.737	NUM
easat-6927	194	32	0.180	0.180	NUM
easat-6927	194	33	0.921	0.921	NUM
easat-6927	194	34	0.247	0.247	NUM
easat-6927	194	35	0.214	0.214	NUM
easat-6927	194	36	0.425	0.425	NUM
easat-6927	194	37	0.858	0.858	NUM
easat-6927	194	38	ro	ro	NOUN
easat-6927	194	39	0.922	0.922	NUM
easat-6927	194	40	0.746	0.746	NUM
easat-6927	194	41	0.490	0.490	NUM
easat-6927	194	42	0.923	0.923	NUM
easat-6927	194	43	0.240	0.240	NUM
easat-6927	194	44	0.143	0.143	NUM
easat-6927	194	45	0.620	0.620	NUM
easat-6927	194	46	0.182	0.182	NUM
easat-6927	194	47	0.864	0.864	NUM
easat-6927	194	48	con	con	NOUN
easat-6927	194	49	0.906	0.906	NUM
easat-6927	194	50	0.708	0.708	NUM
easat-6927	194	51	0.490	0.490	NUM
easat-6927	194	52	0.907	0.907	NUM
easat-6927	194	53	0.264	0.264	NUM
easat-6927	194	54	0.194	0.194	NUM
easat-6927	194	55	0.653	0.653	NUM
easat-6927	194	56	0.228	0.228	NUM
easat-6927	194	57	0.700	0.700	NUM
easat-6927	194	58	0.841	0.841	NUM
easat-6927	194	59	dm	dm	NUM
easat-6927	194	60	0.927	0.927	NUM
easat-6927	194	61	0.760	0.760	NUM
easat-6927	194	62	0.101	0.101	NUM
easat-6927	194	63	0.927	0.927	NUM
easat-6927	194	64	0.317	0.317	NUM
easat-6927	194	65	0.159	0.159	NUM
easat-6927	194	66	0.064	0.064	NUM
easat-6927	194	67	0.273	0.273	NUM
easat-6927	194	68	0.201	0.201	NUM
easat-6927	194	69	0.192	0.192	NUM
easat-6927	194	70	0.872	0.872	NUM
easat-6927	194	71	cor	cor	NOUN
easat-6927	194	72	0.942	0.942	NUM
easat-6927	194	73	0.803	0.803	NUM
easat-6927	194	74	0.500	0.500	NUM
easat-6927	194	75	0.942	0.942	NUM
easat-6927	194	76	0.707	0.707	NUM
easat-6927	194	77	0.674	0.674	NUM
easat-6927	194	78	0.071	0.071	NUM
easat-6927	194	79	0.163	0.163	NUM
easat-6927	194	80	0.148	0.148	NUM
easat-6927	194	81	0.254	0.254	NUM
easat-6927	194	82	0.180	0.180	NUM
easat-6927	194	83	0.896	0.896	NUM
easat-6927	194	84	ic	ic	NOUN
easat-6927	194	85	0.902	0.902	NUM
easat-6927	194	86	0.755	0.755	NUM
easat-6927	194	87	0.081	0.081	NUM
easat-6927	194	88	0.908	0.908	NUM
easat-6927	194	89	0.252	0.252	NUM
easat-6927	194	90	0.202	0.202	NUM
easat-6927	194	91	0.284	0.284	NUM
easat-6927	194	92	0.239	0.239	NUM
easat-6927	194	93	0.184	0.184	NUM
easat-6927	194	94	0.196	0.196	NUM
easat-6927	194	95	0.217	0.217	NUM
easat-6927	194	96	0.244	0.244	NUM
easat-6927	194	97	0.869	0.869	NUM
easat-6927	194	98	source	source	NOUN
easat-6927	194	99	:	:	PUNCT
easat-6927	194	100	following	follow	VERB
easat-6927	194	101	that	that	SCONJ
easat-6927	194	102	,	,	PUNCT
easat-6927	194	103	the	the	DET
easat-6927	194	104	model	model	NOUN
easat-6927	194	105	attained	attain	VERB
easat-6927	194	106	a	a	DET
easat-6927	194	107	good	good	ADJ
easat-6927	194	108	model	model	NOUN
easat-6927	194	109	fit	fit	ADJ
easat-6927	194	110	with	with	ADP
easat-6927	194	111	the	the	DET
easat-6927	194	112	following	follow	VERB
easat-6927	194	113	indexes	index	NOUN
easat-6927	194	114	:	:	PUNCT
easat-6927	194	115	cmin	cmin	NOUN
easat-6927	194	116	/	/	SYM
easat-6927	194	117	df	df	PROPN
easat-6927	194	118	=	=	NUM
easat-6927	194	119	0.946	0.946	NUM
easat-6927	194	120	,	,	PUNCT
easat-6927	194	121	tli	tli	X
easat-6927	194	122	=	=	SYM
easat-6927	194	123	1.003	1.003	NUM
easat-6927	194	124	cfi	cfi	NOUN
easat-6927	194	125	=	=	NOUN
easat-6927	194	126	1.000	1.000	NUM
easat-6927	194	127	,	,	PUNCT
easat-6927	194	128	gfi	gfi	PROPN
easat-6927	194	129	=	=	PROPN
easat-6927	194	130	0.931	0.931	NUM
easat-6927	194	131	and	and	CCONJ
easat-6927	194	132	rmsea	rmsea	NOUN
easat-6927	194	133	=	=	NOUN
easat-6927	194	134	0.000	0.000	NUM
easat-6927	194	135	;	;	PUNCT
easat-6927	194	136	hence	hence	ADV
easat-6927	194	137	,	,	PUNCT
easat-6927	194	138	energetic	energetic	ADJ
easat-6927	194	139	support	support	NOUN
easat-6927	194	140	for	for	ADP
easat-6927	194	141	confirmatory	confirmatory	ADJ
easat-6927	194	142	factor	factor	NOUN
easat-6927	194	143	analysis	analysis	NOUN
easat-6927	194	144	of	of	ADP
easat-6927	194	145	all	all	DET
easat-6927	194	146	constructs	construct	NOUN
easat-6927	194	147	.	.	PUNCT
easat-6927	195	1	4.2	4.2	NUM
easat-6927	195	2	.	.	PUNCT
easat-6927	195	3	structural	structural	ADJ
easat-6927	195	4	model	model	NOUN
easat-6927	195	5	results	result	NOUN
easat-6927	195	6	table	table	NOUN
easat-6927	195	7	3	3	NUM
easat-6927	195	8	shows	show	VERB
easat-6927	195	9	the	the	DET
easat-6927	195	10	mean	mean	NOUN
easat-6927	195	11	,	,	PUNCT
easat-6927	195	12	and	and	CCONJ
easat-6927	195	13	bivariate	bivariate	ADJ
easat-6927	195	14	correlation	correlation	NOUN
easat-6927	195	15	,	,	PUNCT
easat-6927	195	16	as	as	ADV
easat-6927	195	17	well	well	ADV
easat-6927	195	18	cronbach	cronbach	VERB
easat-6927	195	19	’s	’s	PART
easat-6927	195	20	and	and	CCONJ
easat-6927	195	21	market	market	NOUN
easat-6927	195	22	orientation	orientation	NOUN
easat-6927	195	23	(	(	PUNCT
easat-6927	195	24	customer	customer	NOUN
easat-6927	195	25	orientation	orientation	NOUN
easat-6927	195	26	,	,	PUNCT
easat-6927	195	27	competitor	competitor	NOUN
easat-6927	195	28	orientation	orientation	NOUN
easat-6927	195	29	,	,	PUNCT
easat-6927	195	30	interfunctional	interfunctional	ADJ
easat-6927	195	31	coordination	coordination	NOUN
easat-6927	195	32	)	)	PUNCT
easat-6927	195	33	,	,	PUNCT
easat-6927	195	34	customer	customer	NOUN
easat-6927	195	35	relationship	relationship	NOUN
easat-6927	195	36	management	management	NOUN
easat-6927	195	37	(	(	PUNCT
easat-6927	195	38	relationship	relationship	NOUN
easat-6927	195	39	orientation	orientation	NOUN
easat-6927	195	40	,	,	PUNCT
easat-6927	195	41	configuration	configuration	NOUN
easat-6927	195	42	,	,	PUNCT
easat-6927	195	43	customer	customer	NOUN
easat-6927	195	44	information	information	NOUN
easat-6927	195	45	)	)	PUNCT
easat-6927	195	46	,	,	PUNCT
easat-6927	195	47	digital	digital	ADJ
easat-6927	195	48	marketing	marketing	NOUN
easat-6927	195	49	,	,	PUNCT
easat-6927	195	50	innovation	innovation	NOUN
easat-6927	195	51	capability	capability	NOUN
easat-6927	195	52	values	value	NOUN
easat-6927	195	53	,	,	PUNCT
easat-6927	195	54	and	and	CCONJ
easat-6927	195	55	business	business	NOUN
easat-6927	195	56	performance	performance	NOUN
easat-6927	195	57	constructs	construct	VERB
easat-6927	195	58	.	.	PUNCT
easat-6927	196	1	as	as	ADP
easat-6927	196	2	detail	detail	NOUN
easat-6927	196	3	,	,	PUNCT
easat-6927	196	4	bp	bp	PROPN
easat-6927	196	5	has	have	VERB
easat-6927	196	6	a	a	DET
easat-6927	196	7	mean	mean	ADJ
easat-6927	196	8	value	value	NOUN
easat-6927	196	9	of	of	ADP
easat-6927	196	10	2.97	2.97	NUM
easat-6927	196	11	;	;	PUNCT
easat-6927	196	12	cin	cin	PROPN
easat-6927	196	13	has	have	VERB
easat-6927	196	14	a	a	DET
easat-6927	196	15	mean	mean	ADJ
easat-6927	196	16	value	value	NOUN
easat-6927	196	17	of	of	ADP
easat-6927	196	18	3.22	3.22	NUM
easat-6927	196	19	;	;	PUNCT
easat-6927	196	20	co	co	X
easat-6927	196	21	has	have	VERB
easat-6927	196	22	a	a	DET
easat-6927	196	23	mean	mean	ADJ
easat-6927	196	24	value	value	NOUN
easat-6927	196	25	of	of	ADP
easat-6927	196	26	2.82	2.82	NUM
easat-6927	196	27	;	;	PUNCT
easat-6927	196	28	con	con	PROPN
easat-6927	196	29	has	have	VERB
easat-6927	196	30	a	a	DET
easat-6927	196	31	mean	mean	ADJ
easat-6927	196	32	value	value	NOUN
easat-6927	196	33	of	of	ADP
easat-6927	196	34	2.74	2.74	NUM
easat-6927	196	35	;	;	PUNCT
easat-6927	196	36	cor	cor	PROPN
easat-6927	196	37	has	have	VERB
easat-6927	196	38	a	a	DET
easat-6927	196	39	mean	mean	ADJ
easat-6927	196	40	value	value	NOUN
easat-6927	196	41	of	of	ADP
easat-6927	196	42	2.50	2.50	NUM
easat-6927	196	43	;	;	PUNCT
easat-6927	196	44	dm	dm	PROPN
easat-6927	196	45	has	have	VERB
easat-6927	196	46	a	a	DET
easat-6927	196	47	mean	mean	ADJ
easat-6927	196	48	value	value	NOUN
easat-6927	196	49	of	of	ADP
easat-6927	196	50	3.11	3.11	NUM
easat-6927	196	51	;	;	PUNCT
easat-6927	196	52	ic	ic	PRON
easat-6927	196	53	has	have	VERB
easat-6927	196	54	a	a	DET
easat-6927	196	55	mean	mean	ADJ
easat-6927	196	56	value	value	NOUN
easat-6927	196	57	of	of	ADP
easat-6927	196	58	3.12	3.12	NUM
easat-6927	196	59	;	;	PUNCT
easat-6927	196	60	inc	inc	PROPN
easat-6927	196	61	has	have	VERB
easat-6927	196	62	a	a	DET
easat-6927	196	63	mean	mean	ADJ
easat-6927	196	64	value	value	NOUN
easat-6927	196	65	of	of	ADP
easat-6927	196	66	2.28	2.28	NUM
easat-6927	196	67	;	;	PUNCT
easat-6927	196	68	ro	ro	X
easat-6927	196	69	has	have	VERB
easat-6927	196	70	a	a	DET
easat-6927	196	71	mean	mean	ADJ
easat-6927	196	72	value	value	NOUN
easat-6927	196	73	of	of	ADP
easat-6927	196	74	2.78	2.78	NUM
easat-6927	196	75	.	.	PUNCT
easat-6927	197	1	this	this	DET
easat-6927	197	2	result	result	NOUN
easat-6927	197	3	meant	mean	VERB
easat-6927	197	4	that	that	SCONJ
easat-6927	197	5	these	these	DET
easat-6927	197	6	senior	senior	ADJ
easat-6927	197	7	managers	manager	NOUN
easat-6927	197	8	agree	agree	VERB
easat-6927	197	9	with	with	ADP
easat-6927	197	10	each	each	DET
easat-6927	197	11	component	component	NOUN
easat-6927	197	12	in	in	ADP
easat-6927	197	13	this	this	DET
easat-6927	197	14	study	study	NOUN
easat-6927	197	15	model	model	NOUN
easat-6927	197	16	but	but	CCONJ
easat-6927	197	17	it	it	PRON
easat-6927	197	18	’s	’	VERB
easat-6927	197	19	not	not	PART
easat-6927	197	20	strong	strong	ADJ
easat-6927	197	21	agreement	agreement	NOUN
easat-6927	197	22	.	.	PUNCT
easat-6927	198	1	the	the	DET
easat-6927	198	2	composite	composite	ADJ
easat-6927	198	3	reliabilities	reliability	NOUN
easat-6927	198	4	(	(	PUNCT
easat-6927	198	5	cr	cr	NOUN
easat-6927	198	6	)	)	PUNCT
easat-6927	198	7	ranged	range	VERB
easat-6927	198	8	from	from	ADP
easat-6927	198	9	0.899	0.899	NUM
easat-6927	198	10	to	to	ADP
easat-6927	198	11	0.944	0.944	NUM
easat-6927	198	12	,	,	PUNCT
easat-6927	198	13	all	all	PRON
easat-6927	198	14	of	of	ADP
easat-6927	198	15	which	which	PRON
easat-6927	198	16	was	be	AUX
easat-6927	198	17	greater	great	ADJ
easat-6927	198	18	than	than	ADP
easat-6927	198	19	the	the	DET
easat-6927	198	20	recommended	recommend	VERB
easat-6927	198	21	cut	cut	VERB
easat-6927	198	22	-	-	PUNCT
easat-6927	198	23	off	off	ADP
easat-6927	198	24	value	value	NOUN
easat-6927	198	25	of	of	ADP
easat-6927	198	26	0.7	0.7	NUM
easat-6927	198	27	.	.	PUNCT
easat-6927	199	1	the	the	DET
easat-6927	199	2	average	average	ADJ
easat-6927	199	3	variance	variance	NOUN
easat-6927	199	4	extracted	extract	VERB
easat-6927	199	5	(	(	PUNCT
easat-6927	199	6	ave	ave	NOUN
easat-6927	199	7	)	)	PUNCT
easat-6927	199	8	for	for	ADP
easat-6927	199	9	all	all	PRON
easat-6927	199	10	of	of	ADP
easat-6927	199	11	components	component	NOUN
easat-6927	199	12	was	be	AUX
easat-6927	199	13	higher	high	ADJ
easat-6927	199	14	than	than	ADP
easat-6927	199	15	0.601	0.601	NUM
easat-6927	199	16	,	,	PUNCT
easat-6927	199	17	outdoing	outdo	VERB
easat-6927	199	18	the	the	DET
easat-6927	199	19	0.5	0.5	NUM
easat-6927	199	20	483	483	NUM
easat-6927	199	21	edelweiss	edelweiss	PROPN
easat-6927	199	22	applied	apply	VERB
easat-6927	199	23	science	science	NOUN
easat-6927	199	24	and	and	CCONJ
easat-6927	199	25	technology	technology	NOUN
easat-6927	199	26	issn	issn	PROPN
easat-6927	199	27	:	:	PUNCT
easat-6927	199	28	2576	2576	NUM
easat-6927	199	29	-	-	SYM
easat-6927	199	30	8484	8484	NUM
easat-6927	199	31	vol	vol	NOUN
easat-6927	199	32	.	.	PROPN
easat-6927	200	1	9	9	NUM
easat-6927	200	2	,	,	PUNCT
easat-6927	200	3	no	no	INTJ
easat-6927	200	4	.	.	NOUN
easat-6927	200	5	5	5	NUM
easat-6927	200	6	:	:	PUNCT
easat-6927	200	7	473	473	NUM
easat-6927	200	8	-	-	SYM
easat-6927	200	9	488	488	NUM
easat-6927	200	10	,	,	PUNCT
easat-6927	200	11	2025	2025	NUM
easat-6927	200	12	doi	doi	NOUN
easat-6927	200	13	:	:	PUNCT
easat-6927	200	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	200	15	©	©	PROPN
easat-6927	200	16	2025	2025	NUM
easat-6927	200	17	by	by	ADP
easat-6927	200	18	the	the	DET
easat-6927	200	19	authors	author	NOUN
easat-6927	200	20	;	;	PUNCT
easat-6927	200	21	licensee	licensee	PROPN
easat-6927	200	22	learning	learn	VERB
easat-6927	200	23	gate	gate	VERB
easat-6927	200	24	minimum	minimum	NOUN
easat-6927	200	25	threshold	threshold	NOUN
easat-6927	200	26	for	for	ADP
easat-6927	200	27	convergent	convergent	NOUN
easat-6927	200	28	validity	validity	NOUN
easat-6927	200	29	.	.	PUNCT
easat-6927	201	1	cronbach	cronbach	PROPN
easat-6927	201	2	’s	’s	PART
easat-6927	201	3	alpha	alpha	NOUN
easat-6927	201	4	ranged	range	VERB
easat-6927	201	5	from	from	ADP
easat-6927	201	6	0.892	0.892	NUM
easat-6927	201	7	to	to	ADP
easat-6927	201	8	0.943	0.943	NUM
easat-6927	201	9	,	,	PUNCT
easat-6927	201	10	exceeding	exceed	VERB
easat-6927	201	11	the	the	DET
easat-6927	201	12	threshold	threshold	NOUN
easat-6927	201	13	of	of	ADP
easat-6927	201	14	0.7	0.7	NUM
easat-6927	201	15	,	,	PUNCT
easat-6927	201	16	showing	show	VERB
easat-6927	201	17	good	good	ADJ
easat-6927	201	18	internal	internal	ADJ
easat-6927	201	19	consistency	consistency	NOUN
easat-6927	201	20	and	and	CCONJ
easat-6927	201	21	scale	scale	NOUN
easat-6927	201	22	stability	stability	NOUN
easat-6927	201	23	.	.	PUNCT
easat-6927	202	1	table	table	NOUN
easat-6927	202	2	3	3	NUM
easat-6927	202	3	shows	show	VERB
easat-6927	202	4	that	that	SCONJ
easat-6927	202	5	discriminant	discriminant	ADJ
easat-6927	202	6	validity	validity	NOUN
easat-6927	202	7	was	be	AUX
easat-6927	202	8	attained	attain	VERB
easat-6927	202	9	by	by	ADP
easat-6927	202	10	comparing	compare	VERB
easat-6927	202	11	the	the	DET
easat-6927	202	12	square	square	ADJ
easat-6927	202	13	root	root	NOUN
easat-6927	202	14	of	of	ADP
easat-6927	202	15	ave	ave	NOUN
easat-6927	202	16	to	to	ADP
easat-6927	202	17	the	the	DET
easat-6927	202	18	correlations	correlation	NOUN
easat-6927	202	19	of	of	ADP
easat-6927	202	20	the	the	DET
easat-6927	202	21	constructs	construct	NOUN
easat-6927	202	22	.	.	PUNCT
easat-6927	203	1	because	because	SCONJ
easat-6927	203	2	the	the	DET
easat-6927	203	3	correlations	correlation	NOUN
easat-6927	203	4	between	between	ADP
easat-6927	203	5	the	the	DET
easat-6927	203	6	latent	latent	NOUN
easat-6927	203	7	constructs	construct	VERB
easat-6927	203	8	’	'	PUNCT
easat-6927	203	9	composite	composite	NOUN
easat-6927	203	10	and	and	CCONJ
easat-6927	203	11	all	all	DET
easat-6927	203	12	the	the	DET
easat-6927	203	13	other	other	ADJ
easat-6927	203	14	constructs	construct	NOUN
easat-6927	203	15	were	be	AUX
easat-6927	203	16	less	less	ADJ
easat-6927	203	17	than	than	ADP
easat-6927	203	18	0.7	0.7	NUM
easat-6927	203	19	or	or	CCONJ
easat-6927	203	20	approximate	approximate	ADJ
easat-6927	203	21	0.7	0.7	NUM
easat-6927	203	22	,	,	PUNCT
easat-6927	203	23	indicating	indicate	VERB
easat-6927	203	24	discriminant	discriminant	ADJ
easat-6927	203	25	validity	validity	NOUN
easat-6927	203	26	and	and	CCONJ
easat-6927	203	27	sufficient	sufficient	ADJ
easat-6927	203	28	differences	difference	NOUN
easat-6927	203	29	between	between	ADP
easat-6927	203	30	the	the	DET
easat-6927	203	31	constructs	construct	NOUN
easat-6927	203	32	,	,	PUNCT
easat-6927	203	33	the	the	DET
easat-6927	203	34	diagonal	diagonal	ADJ
easat-6927	203	35	insertions	insertion	NOUN
easat-6927	203	36	of	of	ADP
easat-6927	203	37	the	the	DET
easat-6927	203	38	matrix	matrix	NOUN
easat-6927	203	39	(	(	PUNCT
easat-6927	203	40	bold	bold	ADJ
easat-6927	203	41	)	)	PUNCT
easat-6927	203	42	,	,	PUNCT
easat-6927	203	43	which	which	PRON
easat-6927	203	44	reflect	reflect	VERB
easat-6927	203	45	the	the	DET
easat-6927	203	46	square	square	ADJ
easat-6927	203	47	root	root	NOUN
easat-6927	203	48	of	of	ADP
easat-6927	203	49	aves	ave	NOUN
easat-6927	203	50	,	,	PUNCT
easat-6927	203	51	were	be	AUX
easat-6927	203	52	all	all	ADV
easat-6927	203	53	higher	high	ADJ
easat-6927	203	54	than	than	ADP
easat-6927	203	55	the	the	DET
easat-6927	203	56	corresponding	corresponding	ADJ
easat-6927	203	57	inter	inter	ADJ
easat-6927	203	58	-	-	ADJ
easat-6927	203	59	construct	construct	ADJ
easat-6927	203	60	correlations	correlation	NOUN
easat-6927	203	61	.	.	PUNCT
easat-6927	204	1	moreover	moreover	ADV
easat-6927	204	2	,	,	PUNCT
easat-6927	204	3	by	by	ADP
easat-6927	204	4	examining	examine	VERB
easat-6927	204	5	the	the	DET
easat-6927	204	6	cross	cross	NOUN
easat-6927	204	7	-	-	NOUN
easat-6927	204	8	loadings	loading	NOUN
easat-6927	204	9	and	and	CCONJ
easat-6927	204	10	verifying	verifying	NOUN
easat-6927	204	11	that	that	SCONJ
easat-6927	204	12	the	the	DET
easat-6927	204	13	overall	overall	ADJ
easat-6927	204	14	indicator	indicator	NOUN
easat-6927	204	15	loadings	loading	NOUN
easat-6927	204	16	were	be	AUX
easat-6927	204	17	greater	great	ADJ
easat-6927	204	18	than	than	ADP
easat-6927	204	19	their	their	PRON
easat-6927	204	20	individual	individual	ADJ
easat-6927	204	21	cross	cross	NOUN
easat-6927	204	22	-	-	NOUN
easat-6927	204	23	loadings	loading	NOUN
easat-6927	204	24	,	,	PUNCT
easat-6927	204	25	discriminant	discriminant	ADJ
easat-6927	204	26	validity	validity	NOUN
easat-6927	204	27	was	be	AUX
easat-6927	204	28	proven	prove	VERB
easat-6927	204	29	.	.	PUNCT
easat-6927	205	1	the	the	DET
easat-6927	205	2	measurement	measurement	NOUN
easat-6927	205	3	model	model	NOUN
easat-6927	205	4	that	that	PRON
easat-6927	205	5	was	be	AUX
easat-6927	205	6	produced	produce	VERB
easat-6927	205	7	fit	fit	ADJ
easat-6927	205	8	well	well	ADV
easat-6927	205	9	:	:	PUNCT
easat-6927	205	10	cmin	cmin	NOUN
easat-6927	205	11	/	/	SYM
easat-6927	205	12	df	df	PROPN
easat-6927	205	13	=	=	NUM
easat-6927	205	14	1.121	1.121	NUM
easat-6927	205	15	,	,	PUNCT
easat-6927	205	16	tli	tli	X
easat-6927	205	17	=	=	NOUN
easat-6927	205	18	0.993	0.993	NUM
easat-6927	205	19	,	,	PUNCT
easat-6927	205	20	cfi	cfi	NOUN
easat-6927	205	21	=	=	PUNCT
easat-6927	205	22	0.994	0.994	NUM
easat-6927	205	23	,	,	PUNCT
easat-6927	205	24	gfi	gfi	PROPN
easat-6927	205	25	=	=	PROPN
easat-6927	205	26	0.918	0.918	NUM
easat-6927	205	27	and	and	CCONJ
easat-6927	205	28	rmsea	rmsea	NOUN
easat-6927	205	29	=	=	NUM
easat-6927	205	30	0.017	0.017	NUM
easat-6927	205	31	,	,	PUNCT
easat-6927	205	32	and	and	CCONJ
easat-6927	205	33	was	be	AUX
easat-6927	205	34	hence	hence	ADV
easat-6927	205	35	deemed	deem	VERB
easat-6927	205	36	reasonable	reasonable	ADJ
easat-6927	205	37	for	for	ADP
easat-6927	205	38	further	further	ADJ
easat-6927	205	39	structural	structural	ADJ
easat-6927	205	40	equation	equation	NOUN
easat-6927	205	41	.	.	PUNCT
easat-6927	206	1	figure	figure	NOUN
easat-6927	206	2	2	2	NUM
easat-6927	206	3	.	.	NOUN
easat-6927	206	4	results	result	NOUN
easat-6927	206	5	from	from	ADP
easat-6927	206	6	the	the	DET
easat-6927	206	7	structural	structural	ADJ
easat-6927	206	8	equation	equation	NOUN
easat-6927	206	9	model	model	NOUN
easat-6927	206	10	(	(	PUNCT
easat-6927	206	11	sem	sem	NOUN
easat-6927	206	12	)	)	PUNCT
easat-6927	206	13	.	.	PUNCT
easat-6927	207	1	table	table	NOUN
easat-6927	207	2	4	4	NUM
easat-6927	207	3	.	.	PUNCT
easat-6927	207	4	structural	structural	ADJ
easat-6927	207	5	model	model	NOUN
easat-6927	207	6	results	result	NOUN
easat-6927	207	7	.	.	PUNCT
easat-6927	208	1	hypothesis	hypothesis	NOUN
easat-6927	208	2	effect	effect	NOUN
easat-6927	208	3	coefficient	coefficient	NOUN
easat-6927	208	4	p	p	ADJ
easat-6927	208	5	-	-	PUNCT
easat-6927	208	6	value	value	NOUN
easat-6927	208	7	conclusion	conclusion	NOUN
easat-6927	208	8	h1	h1	PROPN
easat-6927	208	9	mo	mo	PROPN
easat-6927	208	10	➔	➔	PROPN
easat-6927	208	11	bp	bp	PROPN
easat-6927	208	12	0.117	0.117	NUM
easat-6927	208	13	0.031	0.031	NUM
easat-6927	208	14	supported	support	VERB
easat-6927	208	15	h2	h2	PROPN
easat-6927	208	16	mo	mo	PROPN
easat-6927	208	17	➔	➔	PROPN
easat-6927	208	18	ic	ic	PROPN
easat-6927	208	19	0.197	0.197	NUM
easat-6927	208	20	0.000	0.000	NUM
easat-6927	208	21	supported	support	VERB
easat-6927	208	22	h3	h3	NOUN
easat-6927	209	1	ic	ic	PROPN
easat-6927	209	2	➔	➔	PROPN
easat-6927	209	3	bp	bp	PROPN
easat-6927	209	4	0.106	0.106	NUM
easat-6927	209	5	0.044	0.044	NUM
easat-6927	209	6	supported	support	VERB
easat-6927	209	7	h4	h4	PROPN
easat-6927	209	8	ic	ic	PROPN
easat-6927	209	9	mediates	mediates	PROPN
easat-6927	209	10	mo	mo	PROPN
easat-6927	209	11	and	and	CCONJ
easat-6927	209	12	bp	bp	PROPN
easat-6927	209	13	0.021	0.021	NUM
easat-6927	209	14	0.039	0.039	NUM
easat-6927	209	15	supported	support	VERB
easat-6927	209	16	h5	h5	PROPN
easat-6927	209	17	dm	dm	PROPN
easat-6927	209	18	➔	➔	PROPN
easat-6927	209	19	bp	bp	PROPN
easat-6927	209	20	0.183	0.183	NUM
easat-6927	209	21	0.000	0.000	NUM
easat-6927	209	22	supported	support	VERB
easat-6927	209	23	h6	h6	PROPN
easat-6927	210	1	dm	dm	PROPN
easat-6927	210	2	➔	➔	PROPN
easat-6927	210	3	ic	ic	PROPN
easat-6927	210	4	0.140	0.140	NUM
easat-6927	210	5	0.005	0.005	NUM
easat-6927	210	6	supported	support	VERB
easat-6927	210	7	h7	h7	PROPN
easat-6927	210	8	ic	ic	PROPN
easat-6927	210	9	mediates	mediate	VERB
easat-6927	210	10	dm	dm	NOUN
easat-6927	210	11	and	and	CCONJ
easat-6927	210	12	bp	bp	PROPN
easat-6927	210	13	0.015	0.015	NUM
easat-6927	210	14	0.034	0.034	NUM
easat-6927	210	15	supported	support	VERB
easat-6927	210	16	h8	h8	PROPN
easat-6927	210	17	crm	crm	PROPN
easat-6927	210	18	➔	➔	PROPN
easat-6927	210	19	bp	bp	PROPN
easat-6927	210	20	0.244	0.244	NUM
easat-6927	210	21	0.000	0.000	NUM
easat-6927	210	22	supported	support	VERB
easat-6927	210	23	h9	h9	PROPN
easat-6927	210	24	crm	crm	PROPN
easat-6927	210	25	➔	➔	PROPN
easat-6927	210	26	ic	ic	PROPN
easat-6927	210	27	0.193	0.193	NUM
easat-6927	210	28	0.000	0.000	NUM
easat-6927	210	29	supported	support	VERB
easat-6927	210	30	h10	h10	PROPN
easat-6927	210	31	ic	ic	PROPN
easat-6927	210	32	mediates	mediates	PROPN
easat-6927	210	33	crm	crm	PROPN
easat-6927	210	34	and	and	CCONJ
easat-6927	210	35	bp	bp	PROPN
easat-6927	210	36	0.021	0.021	NUM
easat-6927	210	37	0.024	0.024	NUM
easat-6927	210	38	supported	support	VERB
easat-6927	210	39	http://tratu.soha.vn/dict/en_vn/moreover	http://tratu.soha.vn/dict/en_vn/moreover	NOUN
easat-6927	210	40	484	484	NUM
easat-6927	210	41	edelweiss	edelweiss	PROPN
easat-6927	210	42	applied	apply	VERB
easat-6927	210	43	science	science	NOUN
easat-6927	210	44	and	and	CCONJ
easat-6927	210	45	technology	technology	NOUN
easat-6927	210	46	issn	issn	PROPN
easat-6927	210	47	:	:	PUNCT
easat-6927	210	48	2576	2576	NUM
easat-6927	210	49	-	-	SYM
easat-6927	210	50	8484	8484	NUM
easat-6927	210	51	vol	vol	NOUN
easat-6927	210	52	.	.	PROPN
easat-6927	211	1	9	9	NUM
easat-6927	211	2	,	,	PUNCT
easat-6927	211	3	no	no	INTJ
easat-6927	211	4	.	.	NOUN
easat-6927	211	5	5	5	NUM
easat-6927	211	6	:	:	PUNCT
easat-6927	211	7	473	473	NUM
easat-6927	211	8	-	-	SYM
easat-6927	211	9	488	488	NUM
easat-6927	211	10	,	,	PUNCT
easat-6927	211	11	2025	2025	NUM
easat-6927	211	12	doi	doi	NOUN
easat-6927	211	13	:	:	PUNCT
easat-6927	211	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	211	15	©	©	PROPN
easat-6927	211	16	2025	2025	NUM
easat-6927	211	17	by	by	ADP
easat-6927	211	18	the	the	DET
easat-6927	211	19	authors	author	NOUN
easat-6927	211	20	;	;	PUNCT
easat-6927	211	21	licensee	licensee	PROPN
easat-6927	211	22	learning	learning	NOUN
easat-6927	211	23	gate	gate	VERB
easat-6927	211	24	the	the	DET
easat-6927	211	25	findings	finding	NOUN
easat-6927	211	26	support	support	VERB
easat-6927	211	27	each	each	DET
easat-6927	211	28	hypothesis	hypothesis	NOUN
easat-6927	211	29	and	and	CCONJ
easat-6927	211	30	are	be	AUX
easat-6927	211	31	consistent	consistent	ADJ
easat-6927	211	32	with	with	ADP
easat-6927	211	33	earlier	early	ADJ
easat-6927	211	34	formulations	formulation	NOUN
easat-6927	211	35	and	and	CCONJ
easat-6927	211	36	testing	testing	NOUN
easat-6927	211	37	of	of	ADP
easat-6927	211	38	different	different	ADJ
easat-6927	211	39	hypotheses	hypothesis	NOUN
easat-6927	211	40	(	(	PUNCT
easat-6927	211	41	table	table	NOUN
easat-6927	211	42	4	4	NUM
easat-6927	211	43	)	)	PUNCT
easat-6927	211	44	.	.	PUNCT
easat-6927	212	1	the	the	DET
easat-6927	212	2	majority	majority	NOUN
easat-6927	212	3	of	of	ADP
easat-6927	212	4	the	the	DET
easat-6927	212	5	empirical	empirical	ADJ
easat-6927	212	6	findings	finding	NOUN
easat-6927	212	7	related	relate	VERB
easat-6927	212	8	to	to	ADP
easat-6927	212	9	the	the	DET
easat-6927	212	10	resource	resource	NOUN
easat-6927	212	11	-	-	PUNCT
easat-6927	212	12	based	base	VERB
easat-6927	212	13	theory	theory	NOUN
easat-6927	212	14	are	be	AUX
easat-6927	212	15	supported	support	VERB
easat-6927	212	16	by	by	ADP
easat-6927	212	17	the	the	DET
easat-6927	212	18	findings	finding	NOUN
easat-6927	212	19	.	.	PUNCT
easat-6927	213	1	the	the	DET
easat-6927	213	2	findings	finding	NOUN
easat-6927	213	3	indicate	indicate	VERB
easat-6927	213	4	that	that	SCONJ
easat-6927	213	5	every	every	DET
easat-6927	213	6	hypothesis	hypothesis	NOUN
easat-6927	213	7	is	be	AUX
easat-6927	213	8	accepted	accept	VERB
easat-6927	213	9	in	in	ADP
easat-6927	213	10	detail	detail	NOUN
easat-6927	213	11	.	.	PUNCT
easat-6927	214	1	5	5	X
easat-6927	214	2	.	.	X
easat-6927	214	3	discussion	discussion	NOUN
easat-6927	214	4	firstly	firstly	ADV
easat-6927	214	5	,	,	PUNCT
easat-6927	214	6	according	accord	VERB
easat-6927	214	7	to	to	ADP
easat-6927	214	8	the	the	DET
easat-6927	214	9	study	study	NOUN
easat-6927	214	10	's	's	PART
easat-6927	214	11	hypothesis	hypothesis	NOUN
easat-6927	214	12	,	,	PUNCT
easat-6927	214	13	tourism	tourism	NOUN
easat-6927	214	14	smes	sme	NOUN
easat-6927	214	15	’	'	PUNCT
easat-6927	214	16	business	business	NOUN
easat-6927	214	17	performance	performance	NOUN
easat-6927	214	18	and	and	CCONJ
easat-6927	214	19	innovation	innovation	NOUN
easat-6927	214	20	capability	capability	NOUN
easat-6927	214	21	would	would	AUX
easat-6927	214	22	rise	rise	VERB
easat-6927	214	23	as	as	ADP
easat-6927	214	24	market	market	NOUN
easat-6927	214	25	orientation	orientation	NOUN
easat-6927	214	26	(	(	PUNCT
easat-6927	214	27	customer	customer	NOUN
easat-6927	214	28	orientation	orientation	NOUN
easat-6927	214	29	,	,	PUNCT
easat-6927	214	30	competitor	competitor	NOUN
easat-6927	214	31	orientation	orientation	NOUN
easat-6927	214	32	and	and	CCONJ
easat-6927	214	33	interfunctional	interfunctional	ADJ
easat-6927	214	34	coordination	coordination	NOUN
easat-6927	214	35	)	)	PUNCT
easat-6927	214	36	levels	level	NOUN
easat-6927	214	37	rose	rise	VERB
easat-6927	214	38	in	in	ADP
easat-6927	214	39	vietnam	vietnam	PROPN
easat-6927	214	40	.	.	PUNCT
easat-6927	215	1	therefore	therefore	ADV
easat-6927	215	2	,	,	PUNCT
easat-6927	215	3	managers	manager	NOUN
easat-6927	215	4	should	should	AUX
easat-6927	215	5	need	need	VERB
easat-6927	215	6	to	to	PART
easat-6927	215	7	build	build	VERB
easat-6927	215	8	customer	customer	NOUN
easat-6927	215	9	-	-	PUNCT
easat-6927	215	10	oriented	orient	VERB
easat-6927	215	11	cultures	culture	NOUN
easat-6927	215	12	to	to	PART
easat-6927	215	13	aim	aim	VERB
easat-6927	215	14	at	at	ADP
easat-6927	215	15	helping	help	VERB
easat-6927	215	16	tourism	tourism	NOUN
easat-6927	215	17	smes	sme	NOUN
easat-6927	215	18	adjust	adjust	VERB
easat-6927	215	19	to	to	ADP
easat-6927	215	20	the	the	DET
easat-6927	215	21	ever	ever	ADV
easat-6927	215	22	-	-	PUNCT
easat-6927	215	23	changing	change	VERB
easat-6927	215	24	business	business	NOUN
easat-6927	215	25	environment	environment	NOUN
easat-6927	215	26	.	.	PUNCT
easat-6927	216	1	it	it	PRON
easat-6927	216	2	improves	improve	VERB
easat-6927	216	3	their	their	PRON
easat-6927	216	4	performance	performance	NOUN
easat-6927	216	5	and	and	CCONJ
easat-6927	216	6	gives	give	VERB
easat-6927	216	7	them	they	PRON
easat-6927	216	8	a	a	DET
easat-6927	216	9	competitive	competitive	ADJ
easat-6927	216	10	edge	edge	NOUN
easat-6927	216	11	over	over	ADP
easat-6927	216	12	their	their	PRON
easat-6927	216	13	bigger	big	ADJ
easat-6927	216	14	rivals	rival	NOUN
easat-6927	216	15	.	.	PUNCT
easat-6927	217	1	next	next	ADV
easat-6927	217	2	,	,	PUNCT
easat-6927	217	3	customer	customer	NOUN
easat-6927	217	4	orientation	orientation	NOUN
easat-6927	217	5	helped	help	VERB
easat-6927	217	6	tourism	tourism	NOUN
easat-6927	217	7	smes	sme	NOUN
easat-6927	217	8	identify	identify	VERB
easat-6927	217	9	and	and	CCONJ
easat-6927	217	10	satisfy	satisfy	VERB
easat-6927	217	11	the	the	DET
easat-6927	217	12	demands	demand	NOUN
easat-6927	217	13	of	of	ADP
easat-6927	217	14	their	their	PRON
easat-6927	217	15	customers	customer	NOUN
easat-6927	217	16	;	;	PUNCT
easat-6927	217	17	competitor	competitor	NOUN
easat-6927	217	18	orientation	orientation	NOUN
easat-6927	217	19	forced	force	VERB
easat-6927	217	20	them	they	PRON
easat-6927	217	21	to	to	PART
easat-6927	217	22	keep	keep	VERB
easat-6927	217	23	an	an	DET
easat-6927	217	24	eye	eye	NOUN
easat-6927	217	25	on	on	ADP
easat-6927	217	26	their	their	PRON
easat-6927	217	27	competitors	competitor	NOUN
easat-6927	217	28	'	'	PART
easat-6927	217	29	actions	action	NOUN
easat-6927	217	30	,	,	PUNCT
easat-6927	217	31	respond	respond	VERB
easat-6927	217	32	quickly	quickly	ADV
easat-6927	217	33	to	to	ADP
easat-6927	217	34	any	any	DET
easat-6927	217	35	attack	attack	NOUN
easat-6927	217	36	,	,	PUNCT
easat-6927	217	37	and	and	CCONJ
easat-6927	217	38	identify	identify	VERB
easat-6927	217	39	their	their	PRON
easat-6927	217	40	best	good	ADJ
easat-6927	217	41	competitors	competitor	NOUN
easat-6927	217	42	;	;	PUNCT
easat-6927	217	43	long	long	ADJ
easat-6927	217	44	-	-	PUNCT
easat-6927	217	45	term	term	NOUN
easat-6927	217	46	focus	focus	NOUN
easat-6927	217	47	helps	help	VERB
easat-6927	217	48	tourism	tourism	NOUN
easat-6927	217	49	smes	sme	NOUN
easat-6927	217	50	emphasize	emphasize	VERB
easat-6927	217	51	enduring	enduring	ADJ
easat-6927	217	52	,	,	PUNCT
easat-6927	217	53	long	long	ADJ
easat-6927	217	54	-	-	PUNCT
easat-6927	217	55	term	term	NOUN
easat-6927	217	56	activities	activity	NOUN
easat-6927	217	57	and	and	CCONJ
easat-6927	217	58	investments	investment	NOUN
easat-6927	217	59	that	that	PRON
easat-6927	217	60	deliver	deliver	VERB
easat-6927	217	61	and	and	CCONJ
easat-6927	217	62	communicate	communicate	VERB
easat-6927	217	63	value	value	NOUN
easat-6927	217	64	to	to	ADP
easat-6927	217	65	customers	customer	NOUN
easat-6927	217	66	,	,	PUNCT
easat-6927	217	67	the	the	DET
easat-6927	217	68	firms	firm	NOUN
easat-6927	217	69	themselves	themselves	PRON
easat-6927	217	70	,	,	PUNCT
easat-6927	217	71	and	and	CCONJ
easat-6927	217	72	all	all	DET
easat-6927	217	73	other	other	ADJ
easat-6927	217	74	stakeholders	stakeholder	NOUN
easat-6927	217	75	;	;	PUNCT
easat-6927	217	76	inter	inter	ADJ
easat-6927	217	77	-	-	ADJ
easat-6927	217	78	functional	functional	ADJ
easat-6927	217	79	coordination	coordination	NOUN
easat-6927	217	80	results	result	NOUN
easat-6927	217	81	in	in	ADP
easat-6927	217	82	effective	effective	ADJ
easat-6927	217	83	coordination	coordination	NOUN
easat-6927	217	84	of	of	ADP
easat-6927	217	85	tourism	tourism	NOUN
easat-6927	217	86	smes	sme	NOUN
easat-6927	217	87	'	'	PART
easat-6927	217	88	personnel	personnel	NOUN
easat-6927	217	89	and	and	CCONJ
easat-6927	217	90	activities	activity	NOUN
easat-6927	217	91	for	for	ADP
easat-6927	217	92	optimal	optimal	ADJ
easat-6927	217	93	performance	performance	NOUN
easat-6927	217	94	;	;	PUNCT
easat-6927	217	95	and	and	CCONJ
easat-6927	217	96	,	,	PUNCT
easat-6927	217	97	there	there	PRON
easat-6927	217	98	finally	finally	ADV
easat-6927	217	99	realized	realize	VERB
easat-6927	217	100	that	that	SCONJ
easat-6927	217	101	objective	objective	NOUN
easat-6927	217	102	of	of	ADP
easat-6927	217	103	tourism	tourism	NOUN
easat-6927	217	104	smes	sme	NOUN
easat-6927	217	105	’	'	PUNCT
easat-6927	217	106	business	business	NOUN
easat-6927	217	107	performance	performance	NOUN
easat-6927	217	108	and	and	CCONJ
easat-6927	217	109	innovation	innovation	NOUN
easat-6927	217	110	capability	capability	NOUN
easat-6927	217	111	attained	attain	VERB
easat-6927	217	112	if	if	SCONJ
easat-6927	217	113	they	they	PRON
easat-6927	217	114	invested	invest	VERB
easat-6927	217	115	the	the	DET
easat-6927	217	116	market	market	NOUN
easat-6927	217	117	orientation	orientation	NOUN
easat-6927	217	118	(	(	PUNCT
easat-6927	217	119	customer	customer	NOUN
easat-6927	217	120	orientation	orientation	NOUN
easat-6927	217	121	,	,	PUNCT
easat-6927	217	122	competitor	competitor	NOUN
easat-6927	217	123	orientation	orientation	NOUN
easat-6927	217	124	and	and	CCONJ
easat-6927	217	125	interfunctional	interfunctional	ADJ
easat-6927	217	126	coordination	coordination	NOUN
easat-6927	217	127	)	)	PUNCT
easat-6927	217	128	.	.	PUNCT
easat-6927	218	1	secondly	secondly	ADV
easat-6927	218	2	,	,	PUNCT
easat-6927	218	3	as	as	ADP
easat-6927	218	4	a	a	DET
easat-6927	218	5	result	result	NOUN
easat-6927	218	6	,	,	PUNCT
easat-6927	218	7	digital	digital	ADJ
easat-6927	218	8	marketing	marketing	NOUN
easat-6927	218	9	(	(	PUNCT
easat-6927	218	10	dm	dm	NOUN
easat-6927	218	11	)	)	PUNCT
easat-6927	218	12	play	play	NOUN
easat-6927	218	13	in	in	ADP
easat-6927	218	14	enhancing	enhance	VERB
easat-6927	218	15	the	the	DET
easat-6927	218	16	tourism	tourism	NOUN
easat-6927	218	17	smes	sme	NOUN
easat-6927	218	18	’	'	PUNCT
easat-6927	218	19	business	business	NOUN
easat-6927	218	20	performance	performance	NOUN
easat-6927	218	21	and	and	CCONJ
easat-6927	218	22	innovation	innovation	NOUN
easat-6927	218	23	capability	capability	NOUN
easat-6927	218	24	.	.	PUNCT
easat-6927	219	1	therefore	therefore	ADV
easat-6927	219	2	,	,	PUNCT
easat-6927	219	3	the	the	DET
easat-6927	219	4	managers	manager	NOUN
easat-6927	219	5	should	should	AUX
easat-6927	219	6	invest	invest	VERB
easat-6927	219	7	the	the	DET
easat-6927	219	8	dm	dm	NOUN
easat-6927	219	9	by	by	ADP
easat-6927	219	10	supplying	supply	VERB
easat-6927	219	11	resources	resource	NOUN
easat-6927	219	12	,	,	PUNCT
easat-6927	219	13	tools	tool	NOUN
easat-6927	219	14	of	of	ADP
easat-6927	219	15	digital	digital	ADJ
easat-6927	219	16	platforms	platform	NOUN
easat-6927	219	17	and	and	CCONJ
easat-6927	219	18	social	social	ADJ
easat-6927	219	19	media	medium	NOUN
easat-6927	219	20	to	to	PART
easat-6927	219	21	enhance	enhance	VERB
easat-6927	219	22	innovation	innovation	NOUN
easat-6927	219	23	capability	capability	NOUN
easat-6927	219	24	and	and	CCONJ
easat-6927	219	25	business	business	NOUN
easat-6927	219	26	performance	performance	NOUN
easat-6927	219	27	.	.	PUNCT
easat-6927	220	1	moreover	moreover	ADV
easat-6927	220	2	,	,	PUNCT
easat-6927	220	3	managers	manager	NOUN
easat-6927	220	4	can	can	AUX
easat-6927	220	5	greatly	greatly	ADV
easat-6927	220	6	benefit	benefit	VERB
easat-6927	220	7	from	from	ADP
easat-6927	220	8	the	the	DET
easat-6927	220	9	tools	tool	NOUN
easat-6927	220	10	and	and	CCONJ
easat-6927	220	11	insights	insight	NOUN
easat-6927	220	12	offered	offer	VERB
easat-6927	220	13	by	by	ADP
easat-6927	220	14	digital	digital	ADJ
easat-6927	220	15	platforms	platform	NOUN
easat-6927	220	16	and	and	CCONJ
easat-6927	220	17	social	social	ADJ
easat-6927	220	18	media	medium	NOUN
easat-6927	220	19	.	.	PUNCT
easat-6927	221	1	these	these	DET
easat-6927	221	2	platforms	platform	NOUN
easat-6927	221	3	provide	provide	VERB
easat-6927	221	4	:	:	PUNCT
easat-6927	221	5	(	(	PUNCT
easat-6927	221	6	1	1	X
easat-6927	221	7	)	)	PUNCT
easat-6927	221	8	valuable	valuable	ADJ
easat-6927	221	9	insights	insight	NOUN
easat-6927	221	10	into	into	ADP
easat-6927	221	11	market	market	NOUN
easat-6927	221	12	trends	trend	NOUN
easat-6927	221	13	,	,	PUNCT
easat-6927	221	14	customer	customer	NOUN
easat-6927	221	15	behavior	behavior	NOUN
easat-6927	221	16	,	,	PUNCT
easat-6927	221	17	and	and	CCONJ
easat-6927	221	18	demand	demand	NOUN
easat-6927	221	19	forecasting	forecasting	NOUN
easat-6927	221	20	,	,	PUNCT
easat-6927	221	21	allowing	allow	VERB
easat-6927	221	22	tourism	tourism	NOUN
easat-6927	221	23	smes	sme	NOUN
easat-6927	221	24	to	to	PART
easat-6927	221	25	improve	improve	VERB
easat-6927	221	26	their	their	PRON
easat-6927	221	27	production	production	NOUN
easat-6927	221	28	planning	planning	NOUN
easat-6927	221	29	and	and	CCONJ
easat-6927	221	30	business	business	NOUN
easat-6927	221	31	forecasting	forecasting	NOUN
easat-6927	221	32	;	;	PUNCT
easat-6927	221	33	(	(	PUNCT
easat-6927	221	34	2	2	X
easat-6927	221	35	)	)	PUNCT
easat-6927	221	36	enhanced	enhance	VERB
easat-6927	221	37	resource	resource	NOUN
easat-6927	221	38	allocation	allocation	NOUN
easat-6927	221	39	through	through	ADP
easat-6927	221	40	data	data	NOUN
easat-6927	221	41	-	-	PUNCT
easat-6927	221	42	driven	drive	VERB
easat-6927	221	43	insights	insight	NOUN
easat-6927	221	44	,	,	PUNCT
easat-6927	221	45	leading	lead	VERB
easat-6927	221	46	to	to	ADP
easat-6927	221	47	more	more	ADV
easat-6927	221	48	efficient	efficient	ADJ
easat-6927	221	49	decision	decision	NOUN
easat-6927	221	50	-	-	PUNCT
easat-6927	221	51	making	making	NOUN
easat-6927	221	52	and	and	CCONJ
easat-6927	221	53	better	well	ADJ
easat-6927	221	54	alignment	alignment	NOUN
easat-6927	221	55	with	with	ADP
easat-6927	221	56	consumer	consumer	NOUN
easat-6927	221	57	needs	need	NOUN
easat-6927	221	58	;	;	PUNCT
easat-6927	221	59	(	(	PUNCT
easat-6927	221	60	3	3	X
easat-6927	221	61	)	)	PUNCT
easat-6927	221	62	opportunities	opportunity	NOUN
easat-6927	221	63	to	to	PART
easat-6927	221	64	expand	expand	VERB
easat-6927	221	65	networks	network	NOUN
easat-6927	221	66	and	and	CCONJ
easat-6927	221	67	build	build	VERB
easat-6927	221	68	relationships	relationship	NOUN
easat-6927	221	69	,	,	PUNCT
easat-6927	221	70	both	both	PRON
easat-6927	221	71	of	of	ADP
easat-6927	221	72	which	which	PRON
easat-6927	221	73	are	be	AUX
easat-6927	221	74	crucial	crucial	ADJ
easat-6927	221	75	for	for	ADP
easat-6927	221	76	business	business	NOUN
easat-6927	221	77	growth	growth	NOUN
easat-6927	221	78	and	and	CCONJ
easat-6927	221	79	sustainability	sustainability	NOUN
easat-6927	221	80	.	.	PUNCT
easat-6927	222	1	finally	finally	ADV
easat-6927	222	2	,	,	PUNCT
easat-6927	222	3	the	the	DET
easat-6927	222	4	research	research	NOUN
easat-6927	222	5	result	result	NOUN
easat-6927	222	6	showed	show	VERB
easat-6927	222	7	that	that	SCONJ
easat-6927	222	8	crm	crm	PROPN
easat-6927	222	9	(	(	PUNCT
easat-6927	222	10	relationship	relationship	NOUN
easat-6927	222	11	orientation	orientation	NOUN
easat-6927	222	12	,	,	PUNCT
easat-6927	222	13	configuration	configuration	NOUN
easat-6927	222	14	,	,	PUNCT
easat-6927	222	15	and	and	CCONJ
easat-6927	222	16	customer	customer	NOUN
easat-6927	222	17	information	information	NOUN
easat-6927	222	18	)	)	PUNCT
easat-6927	222	19	significantly	significantly	ADV
easat-6927	222	20	impacted	impact	VERB
easat-6927	222	21	on	on	ADP
easat-6927	222	22	both	both	PRON
easat-6927	222	23	tourism	tourism	NOUN
easat-6927	222	24	sme	sme	PROPN
easat-6927	222	25	’s	’s	PART
easat-6927	222	26	business	business	NOUN
easat-6927	222	27	performance	performance	NOUN
easat-6927	222	28	and	and	CCONJ
easat-6927	222	29	innovation	innovation	NOUN
easat-6927	222	30	capability	capability	NOUN
easat-6927	222	31	;	;	PUNCT
easat-6927	222	32	consequently	consequently	ADV
easat-6927	222	33	,	,	PUNCT
easat-6927	222	34	managers	manager	NOUN
easat-6927	222	35	should	should	AUX
easat-6927	222	36	care	care	VERB
easat-6927	222	37	for	for	ADP
easat-6927	222	38	and	and	CCONJ
easat-6927	222	39	focus	focus	VERB
easat-6927	222	40	crm	crm	PROPN
easat-6927	222	41	.	.	PUNCT
easat-6927	223	1	it	it	PRON
easat-6927	223	2	’s	’	VERB
easat-6927	223	3	crm	crm	PROPN
easat-6927	223	4	that	that	SCONJ
easat-6927	223	5	there	there	PRON
easat-6927	223	6	contributes	contribute	VERB
easat-6927	223	7	to	to	ADP
easat-6927	223	8	business	business	NOUN
easat-6927	223	9	performance	performance	NOUN
easat-6927	223	10	and	and	CCONJ
easat-6927	223	11	innovation	innovation	NOUN
easat-6927	223	12	capability	capability	NOUN
easat-6927	223	13	.	.	PUNCT
easat-6927	224	1	crm	crm	NOUN
easat-6927	224	2	practices	practice	NOUN
easat-6927	224	3	involve	involve	VERB
easat-6927	224	4	gathering	gather	VERB
easat-6927	224	5	data	datum	NOUN
easat-6927	224	6	on	on	ADP
easat-6927	224	7	customer	customer	NOUN
easat-6927	224	8	preferences	preference	NOUN
easat-6927	224	9	,	,	PUNCT
easat-6927	224	10	behaviors	behavior	NOUN
easat-6927	224	11	,	,	PUNCT
easat-6927	224	12	and	and	CCONJ
easat-6927	224	13	needs	need	NOUN
easat-6927	224	14	,	,	PUNCT
easat-6927	224	15	allowing	allow	VERB
easat-6927	224	16	firms	firm	NOUN
easat-6927	224	17	to	to	PART
easat-6927	224	18	better	well	ADV
easat-6927	224	19	anticipate	anticipate	VERB
easat-6927	224	20	future	future	ADJ
easat-6927	224	21	trends	trend	NOUN
easat-6927	224	22	and	and	CCONJ
easat-6927	224	23	develop	develop	VERB
easat-6927	224	24	products	product	NOUN
easat-6927	224	25	or	or	CCONJ
easat-6927	224	26	services	service	NOUN
easat-6927	224	27	that	that	PRON
easat-6927	224	28	meet	meet	VERB
easat-6927	224	29	those	those	DET
easat-6927	224	30	needs	need	NOUN
easat-6927	224	31	.	.	PUNCT
easat-6927	225	1	by	by	ADP
easat-6927	225	2	staying	stay	VERB
easat-6927	225	3	close	close	ADV
easat-6927	225	4	to	to	ADP
easat-6927	225	5	customers	customer	NOUN
easat-6927	225	6	through	through	ADP
easat-6927	225	7	crm	crm	PROPN
easat-6927	225	8	,	,	PUNCT
easat-6927	225	9	toursim	toursim	ADJ
easat-6927	225	10	sme	sme	PROPN
easat-6927	225	11	can	can	AUX
easat-6927	225	12	gain	gain	VERB
easat-6927	225	13	deep	deep	ADJ
easat-6927	225	14	insights	insight	NOUN
easat-6927	225	15	that	that	PRON
easat-6927	225	16	can	can	AUX
easat-6927	225	17	inform	inform	VERB
easat-6927	225	18	product	product	NOUN
easat-6927	225	19	development	development	NOUN
easat-6927	225	20	and	and	CCONJ
easat-6927	225	21	service	service	NOUN
easat-6927	225	22	innovation	innovation	NOUN
easat-6927	225	23	,	,	PUNCT
easat-6927	225	24	allowing	allow	VERB
easat-6927	225	25	firms	firm	NOUN
easat-6927	225	26	to	to	PART
easat-6927	225	27	stay	stay	VERB
easat-6927	225	28	ahead	ahead	ADV
easat-6927	225	29	of	of	ADP
easat-6927	225	30	competitors	competitor	NOUN
easat-6927	225	31	and	and	CCONJ
easat-6927	225	32	be	be	AUX
easat-6927	225	33	more	more	ADV
easat-6927	225	34	responsive	responsive	ADJ
easat-6927	225	35	to	to	ADP
easat-6927	225	36	market	market	NOUN
easat-6927	225	37	changes	change	NOUN
easat-6927	225	38	.	.	PUNCT
easat-6927	226	1	next	next	ADJ
easat-6927	226	2	,	,	PUNCT
easat-6927	226	3	customer	customer	NOUN
easat-6927	226	4	satisfaction	satisfaction	NOUN
easat-6927	226	5	is	be	AUX
easat-6927	226	6	a	a	DET
easat-6927	226	7	key	key	ADJ
easat-6927	226	8	output	output	NOUN
easat-6927	226	9	of	of	ADP
easat-6927	226	10	crm	crm	PROPN
easat-6927	226	11	,	,	PUNCT
easat-6927	226	12	as	as	SCONJ
easat-6927	226	13	the	the	DET
easat-6927	226	14	strategy	strategy	NOUN
easat-6927	226	15	centers	center	NOUN
easat-6927	226	16	on	on	ADP
easat-6927	226	17	personalizing	personalize	VERB
easat-6927	226	18	interactions	interaction	NOUN
easat-6927	226	19	,	,	PUNCT
easat-6927	226	20	improving	improve	VERB
easat-6927	226	21	service	service	NOUN
easat-6927	226	22	quality	quality	NOUN
easat-6927	226	23	,	,	PUNCT
easat-6927	226	24	and	and	CCONJ
easat-6927	226	25	addressing	address	VERB
easat-6927	226	26	customer	customer	NOUN
easat-6927	226	27	pain	pain	NOUN
easat-6927	226	28	points	point	NOUN
easat-6927	226	29	.	.	PUNCT
easat-6927	227	1	when	when	SCONJ
easat-6927	227	2	customers	customer	NOUN
easat-6927	227	3	feel	feel	AUX
easat-6927	227	4	understood	understand	VERB
easat-6927	227	5	and	and	CCONJ
easat-6927	227	6	valued	value	VERB
easat-6927	227	7	,	,	PUNCT
easat-6927	227	8	their	their	PRON
easat-6927	227	9	loyalty	loyalty	NOUN
easat-6927	227	10	grows	grow	VERB
easat-6927	227	11	.	.	PUNCT
easat-6927	228	1	this	this	PRON
easat-6927	228	2	leads	lead	VERB
easat-6927	228	3	to	to	PART
easat-6927	228	4	repeat	repeat	VERB
easat-6927	228	5	business	business	NOUN
easat-6927	228	6	and	and	CCONJ
easat-6927	228	7	higher	high	ADJ
easat-6927	228	8	lifetime	lifetime	NOUN
easat-6927	228	9	value	value	NOUN
easat-6927	228	10	,	,	PUNCT
easat-6927	228	11	which	which	PRON
easat-6927	228	12	in	in	ADP
easat-6927	228	13	turn	turn	NOUN
easat-6927	228	14	fosters	foster	VERB
easat-6927	228	15	sustained	sustained	ADJ
easat-6927	228	16	profitability	profitability	NOUN
easat-6927	228	17	.	.	PUNCT
easat-6927	229	1	6	6	X
easat-6927	229	2	.	.	X
easat-6927	229	3	conclusions	conclusion	NOUN
easat-6927	229	4	and	and	CCONJ
easat-6927	229	5	limitations	limitation	NOUN
easat-6927	229	6	first	first	ADV
easat-6927	229	7	of	of	ADP
easat-6927	229	8	all	all	PRON
easat-6927	229	9	,	,	PUNCT
easat-6927	229	10	there	there	PRON
easat-6927	229	11	are	be	VERB
easat-6927	229	12	important	important	ADJ
easat-6927	229	13	limitations	limitation	NOUN
easat-6927	229	14	to	to	ADP
easat-6927	229	15	this	this	DET
easat-6927	229	16	research	research	NOUN
easat-6927	229	17	that	that	PRON
easat-6927	229	18	need	need	VERB
easat-6927	229	19	to	to	PART
easat-6927	229	20	be	be	AUX
easat-6927	229	21	addressed	address	VERB
easat-6927	229	22	.	.	PUNCT
easat-6927	230	1	in	in	ADP
easat-6927	230	2	order	order	NOUN
easat-6927	230	3	to	to	PART
easat-6927	230	4	address	address	VERB
easat-6927	230	5	a	a	DET
easat-6927	230	6	potential	potential	ADJ
easat-6927	230	7	limitation	limitation	NOUN
easat-6927	230	8	of	of	ADP
easat-6927	230	9	this	this	DET
easat-6927	230	10	study	study	NOUN
easat-6927	230	11	,	,	PUNCT
easat-6927	230	12	this	this	DET
easat-6927	230	13	research	research	NOUN
easat-6927	230	14	concentrated	concentrate	VERB
easat-6927	230	15	on	on	ADP
easat-6927	230	16	three	three	NUM
easat-6927	230	17	key	key	ADJ
easat-6927	230	18	contextual	contextual	ADJ
easat-6927	230	19	factors	factor	NOUN
easat-6927	230	20	that	that	PRON
easat-6927	230	21	impact	impact	VERB
easat-6927	230	22	business	business	NOUN
easat-6927	230	23	outcomes	outcome	NOUN
easat-6927	230	24	:	:	PUNCT
easat-6927	230	25	market	market	NOUN
easat-6927	230	26	orientation	orientation	NOUN
easat-6927	230	27	,	,	PUNCT
easat-6927	230	28	digital	digital	ADJ
easat-6927	230	29	marketing	marketing	NOUN
easat-6927	230	30	,	,	PUNCT
easat-6927	230	31	customer	customer	NOUN
easat-6927	230	32	relationship	relationship	NOUN
easat-6927	230	33	management	management	NOUN
easat-6927	230	34	,	,	PUNCT
easat-6927	230	35	and	and	CCONJ
easat-6927	230	36	innovation	innovation	NOUN
easat-6927	230	37	capacity	capacity	NOUN
easat-6927	230	38	.	.	PUNCT
easat-6927	231	1	future	future	ADJ
easat-6927	231	2	studies	study	NOUN
easat-6927	231	3	can	can	AUX
easat-6927	231	4	determine	determine	VERB
easat-6927	231	5	whether	whether	SCONJ
easat-6927	231	6	other	other	ADJ
easat-6927	231	7	factors	factor	NOUN
easat-6927	231	8	have	have	VERB
easat-6927	231	9	an	an	DET
easat-6927	231	10	effect	effect	NOUN
easat-6927	231	11	on	on	ADP
easat-6927	231	12	company	company	NOUN
easat-6927	231	13	performance	performance	NOUN
easat-6927	231	14	.	.	PUNCT
easat-6927	232	1	second	second	ADJ
easat-6927	232	2	,	,	PUNCT
easat-6927	232	3	each	each	DET
easat-6927	232	4	tourism	tourism	NOUN
easat-6927	232	5	business	business	NOUN
easat-6927	232	6	is	be	AUX
easat-6927	232	7	only	only	ADV
easat-6927	232	8	represented	represent	VERB
easat-6927	232	9	by	by	ADP
easat-6927	232	10	one	one	NUM
easat-6927	232	11	respondent	respondent	NOUN
easat-6927	232	12	in	in	ADP
easat-6927	232	13	this	this	DET
easat-6927	232	14	study	study	NOUN
easat-6927	232	15	due	due	ADP
easat-6927	232	16	to	to	ADP
easat-6927	232	17	time	time	NOUN
easat-6927	232	18	constraints	constraint	NOUN
easat-6927	232	19	.	.	PUNCT
easat-6927	233	1	this	this	DET
easat-6927	233	2	study	study	NOUN
easat-6927	233	3	's	's	PART
easat-6927	233	4	representativeness	representativeness	NOUN
easat-6927	233	5	is	be	AUX
easat-6927	233	6	low	low	ADJ
easat-6927	233	7	because	because	SCONJ
easat-6927	233	8	it	it	PRON
easat-6927	233	9	was	be	AUX
easat-6927	233	10	only	only	ADV
easat-6927	233	11	conducted	conduct	VERB
easat-6927	233	12	in	in	ADP
easat-6927	233	13	ho	ho	PROPN
easat-6927	233	14	chi	chi	PROPN
easat-6927	233	15	minh	minh	PROPN
easat-6927	233	16	city	city	PROPN
easat-6927	233	17	,	,	PUNCT
easat-6927	233	18	vietnam	vietnam	PROPN
easat-6927	233	19	.	.	PUNCT
easat-6927	234	1	future	future	ADJ
easat-6927	234	2	studies	study	NOUN
easat-6927	234	3	can	can	AUX
easat-6927	234	4	be	be	AUX
easat-6927	234	5	conducted	conduct	VERB
easat-6927	234	6	in	in	ADP
easat-6927	234	7	other	other	ADJ
easat-6927	234	8	vietnamese	vietnamese	ADJ
easat-6927	234	9	cities	city	NOUN
easat-6927	234	10	.	.	PUNCT
easat-6927	235	1	only	only	ADV
easat-6927	235	2	443	443	NUM
easat-6927	235	3	respondents	respondent	NOUN
easat-6927	235	4	make	make	VERB
easat-6927	235	5	up	up	ADP
easat-6927	235	6	the	the	DET
easat-6927	235	7	sample	sample	NOUN
easat-6927	235	8	size	size	NOUN
easat-6927	235	9	in	in	ADP
easat-6927	235	10	this	this	DET
easat-6927	235	11	study	study	NOUN
easat-6927	235	12	;	;	PUNCT
easat-6927	235	13	larger	large	ADJ
easat-6927	235	14	numbers	number	NOUN
easat-6927	235	15	of	of	ADP
easat-6927	235	16	respondents	respondent	NOUN
easat-6927	235	17	must	must	AUX
easat-6927	235	18	be	be	AUX
easat-6927	235	19	surveyed	survey	VERB
easat-6927	235	20	for	for	ADP
easat-6927	235	21	big	big	ADJ
easat-6927	235	22	data	datum	NOUN
easat-6927	235	23	in	in	ADP
easat-6927	235	24	subsequent	subsequent	ADJ
easat-6927	235	25	studies	study	NOUN
easat-6927	235	26	.	.	PUNCT
easat-6927	236	1	lastly	lastly	ADV
easat-6927	236	2	,	,	PUNCT
easat-6927	236	3	this	this	DET
easat-6927	236	4	study	study	NOUN
easat-6927	236	5	.	.	PUNCT
easat-6927	237	1	485	485	NUM
easat-6927	237	2	edelweiss	edelweiss	PROPN
easat-6927	237	3	applied	apply	VERB
easat-6927	237	4	science	science	NOUN
easat-6927	237	5	and	and	CCONJ
easat-6927	237	6	technology	technology	NOUN
easat-6927	237	7	issn	issn	PROPN
easat-6927	237	8	:	:	PUNCT
easat-6927	237	9	2576	2576	NUM
easat-6927	237	10	-	-	SYM
easat-6927	237	11	8484	8484	NUM
easat-6927	237	12	vol	vol	NOUN
easat-6927	237	13	.	.	PROPN
easat-6927	238	1	9	9	NUM
easat-6927	238	2	,	,	PUNCT
easat-6927	238	3	no	no	INTJ
easat-6927	238	4	.	.	NOUN
easat-6927	238	5	5	5	NUM
easat-6927	238	6	:	:	PUNCT
easat-6927	238	7	473	473	NUM
easat-6927	238	8	-	-	SYM
easat-6927	238	9	488	488	NUM
easat-6927	238	10	,	,	PUNCT
easat-6927	238	11	2025	2025	NUM
easat-6927	238	12	doi	doi	NOUN
easat-6927	238	13	:	:	PUNCT
easat-6927	238	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	238	15	©	©	PROPN
easat-6927	238	16	2025	2025	NUM
easat-6927	238	17	by	by	ADP
easat-6927	238	18	the	the	DET
easat-6927	238	19	authors	author	NOUN
easat-6927	238	20	;	;	PUNCT
easat-6927	238	21	licensee	licensee	PROPN
easat-6927	238	22	learning	learning	NOUN
easat-6927	238	23	gate	gate	PROPN
easat-6927	238	24	second	second	ADJ
easat-6927	238	25	,	,	PUNCT
easat-6927	238	26	both	both	DET
easat-6927	238	27	innovation	innovation	NOUN
easat-6927	238	28	capability	capability	NOUN
easat-6927	238	29	and	and	CCONJ
easat-6927	238	30	the	the	DET
easat-6927	238	31	business	business	NOUN
easat-6927	238	32	performance	performance	NOUN
easat-6927	238	33	of	of	ADP
easat-6927	238	34	tourism	tourism	NOUN
easat-6927	238	35	smes	sme	NOUN
easat-6927	238	36	were	be	AUX
easat-6927	238	37	directly	directly	ADV
easat-6927	238	38	and	and	CCONJ
easat-6927	238	39	strongly	strongly	ADV
easat-6927	238	40	impacted	impact	VERB
easat-6927	238	41	by	by	ADP
easat-6927	238	42	the	the	DET
easat-6927	238	43	second	second	ADJ
easat-6927	238	44	-	-	PUNCT
easat-6927	238	45	order	order	NOUN
easat-6927	238	46	scale	scale	NOUN
easat-6927	238	47	of	of	ADP
easat-6927	238	48	dynamic	dynamic	ADJ
easat-6927	238	49	capability	capability	NOUN
easat-6927	238	50	(	(	PUNCT
easat-6927	238	51	market	market	NOUN
easat-6927	238	52	orientation	orientation	NOUN
easat-6927	238	53	,	,	PUNCT
easat-6927	238	54	customer	customer	NOUN
easat-6927	238	55	relationship	relationship	NOUN
easat-6927	238	56	management	management	NOUN
easat-6927	238	57	)	)	PUNCT
easat-6927	238	58	.	.	PUNCT
easat-6927	239	1	therefore	therefore	ADV
easat-6927	239	2	,	,	PUNCT
easat-6927	239	3	managers	manager	NOUN
easat-6927	239	4	of	of	ADP
easat-6927	239	5	tourism	tourism	NOUN
easat-6927	239	6	businesses	business	NOUN
easat-6927	239	7	must	must	AUX
easat-6927	239	8	create	create	VERB
easat-6927	239	9	customer	customer	NOUN
easat-6927	239	10	-	-	PUNCT
easat-6927	239	11	focused	focus	VERB
easat-6927	239	12	programs	program	NOUN
easat-6927	239	13	that	that	PRON
easat-6927	239	14	include	include	VERB
easat-6927	239	15	customer	customer	NOUN
easat-6927	239	16	conferences	conference	NOUN
easat-6927	239	17	and	and	CCONJ
easat-6927	239	18	customer	customer	NOUN
easat-6927	239	19	-	-	PUNCT
easat-6927	239	20	focused	focus	VERB
easat-6927	239	21	activities	activity	NOUN
easat-6927	239	22	.	.	PUNCT
easat-6927	240	1	additionally	additionally	ADV
easat-6927	240	2	,	,	PUNCT
easat-6927	240	3	in	in	ADP
easat-6927	240	4	order	order	NOUN
easat-6927	240	5	to	to	PART
easat-6927	240	6	plan	plan	VERB
easat-6927	240	7	the	the	DET
easat-6927	240	8	strategy	strategy	NOUN
easat-6927	240	9	,	,	PUNCT
easat-6927	240	10	confront	confront	VERB
easat-6927	240	11	competitors	competitor	NOUN
easat-6927	240	12	,	,	PUNCT
easat-6927	240	13	and	and	CCONJ
easat-6927	240	14	adapt	adapt	VERB
easat-6927	240	15	to	to	ADP
easat-6927	240	16	the	the	DET
easat-6927	240	17	behavior	behavior	NOUN
easat-6927	240	18	of	of	ADP
easat-6927	240	19	their	their	PRON
easat-6927	240	20	clients	client	NOUN
easat-6927	240	21	,	,	PUNCT
easat-6927	240	22	managers	manager	NOUN
easat-6927	240	23	of	of	ADP
easat-6927	240	24	tourism	tourism	NOUN
easat-6927	240	25	businesses	business	NOUN
easat-6927	240	26	need	need	AUX
easat-6927	240	27	constantly	constantly	ADV
easat-6927	240	28	examine	examine	VERB
easat-6927	240	29	the	the	DET
easat-6927	240	30	market	market	NOUN
easat-6927	240	31	competitive	competitive	ADJ
easat-6927	240	32	context	context	NOUN
easat-6927	240	33	,	,	PUNCT
easat-6927	240	34	which	which	PRON
easat-6927	240	35	includes	include	VERB
easat-6927	240	36	the	the	DET
easat-6927	240	37	market	market	NOUN
easat-6927	240	38	situation	situation	NOUN
easat-6927	240	39	,	,	PUNCT
easat-6927	240	40	customer	customer	NOUN
easat-6927	240	41	behavior	behavior	NOUN
easat-6927	240	42	,	,	PUNCT
easat-6927	240	43	competitor	competitor	NOUN
easat-6927	240	44	conduct	conduct	NOUN
easat-6927	240	45	,	,	PUNCT
easat-6927	240	46	and	and	CCONJ
easat-6927	240	47	strategy	strategy	NOUN
easat-6927	240	48	.	.	PUNCT
easat-6927	241	1	last	last	ADJ
easat-6927	241	2	but	but	CCONJ
easat-6927	241	3	not	not	PART
easat-6927	241	4	least	least	ADJ
easat-6927	241	5	,	,	PUNCT
easat-6927	241	6	in	in	ADP
easat-6927	241	7	order	order	NOUN
easat-6927	241	8	to	to	PART
easat-6927	241	9	improve	improve	VERB
easat-6927	241	10	corporate	corporate	ADJ
easat-6927	241	11	performance	performance	NOUN
easat-6927	241	12	,	,	PUNCT
easat-6927	241	13	managers	manager	NOUN
easat-6927	241	14	had	have	VERB
easat-6927	241	15	to	to	PART
easat-6927	241	16	share	share	VERB
easat-6927	241	17	innovative	innovative	ADJ
easat-6927	241	18	and	and	CCONJ
easat-6927	241	19	good	good	ADJ
easat-6927	241	20	ideas	idea	NOUN
easat-6927	241	21	with	with	ADP
easat-6927	241	22	all	all	DET
easat-6927	241	23	employees	employee	NOUN
easat-6927	241	24	.	.	PUNCT
easat-6927	242	1	they	they	PRON
easat-6927	242	2	also	also	ADV
easat-6927	242	3	had	have	VERB
easat-6927	242	4	to	to	PART
easat-6927	242	5	write	write	VERB
easat-6927	242	6	and	and	CCONJ
easat-6927	242	7	announce	announce	VERB
easat-6927	242	8	incentive	incentive	NOUN
easat-6927	242	9	plans	plan	NOUN
easat-6927	242	10	for	for	ADP
easat-6927	242	11	ideas	idea	NOUN
easat-6927	242	12	that	that	PRON
easat-6927	242	13	improved	improve	VERB
easat-6927	242	14	performance	performance	NOUN
easat-6927	242	15	.	.	PUNCT
easat-6927	243	1	this	this	DET
easat-6927	243	2	study	study	NOUN
easat-6927	243	3	has	have	VERB
easat-6927	243	4	significant	significant	ADJ
easat-6927	243	5	problems	problem	NOUN
easat-6927	243	6	that	that	PRON
easat-6927	243	7	must	must	AUX
easat-6927	243	8	be	be	AUX
easat-6927	243	9	resolved	resolve	VERB
easat-6927	243	10	.	.	PUNCT
easat-6927	244	1	focusing	focus	VERB
easat-6927	244	2	on	on	ADP
easat-6927	244	3	two	two	NUM
easat-6927	244	4	significant	significant	ADJ
easat-6927	244	5	contextual	contextual	ADJ
easat-6927	244	6	aspects	aspect	NOUN
easat-6927	244	7	that	that	PRON
easat-6927	244	8	influence	influence	NOUN
easat-6927	244	9	business	business	NOUN
easat-6927	244	10	performance	performance	NOUN
easat-6927	244	11	(	(	PUNCT
easat-6927	244	12	such	such	ADJ
easat-6927	244	13	as	as	ADP
easat-6927	244	14	innovation	innovation	NOUN
easat-6927	244	15	capability	capability	NOUN
easat-6927	244	16	and	and	CCONJ
easat-6927	244	17	factors	factor	NOUN
easat-6927	244	18	of	of	ADP
easat-6927	244	19	dynamic	dynamic	ADJ
easat-6927	244	20	capability	capability	NOUN
easat-6927	244	21	)	)	PUNCT
easat-6927	244	22	may	may	AUX
easat-6927	244	23	limit	limit	VERB
easat-6927	244	24	this	this	DET
easat-6927	244	25	study	study	NOUN
easat-6927	244	26	.	.	PUNCT
easat-6927	245	1	future	future	ADJ
easat-6927	245	2	research	research	NOUN
easat-6927	245	3	can	can	AUX
easat-6927	245	4	determine	determine	VERB
easat-6927	245	5	whether	whether	SCONJ
easat-6927	245	6	other	other	ADJ
easat-6927	245	7	elements	element	NOUN
easat-6927	245	8	affect	affect	VERB
easat-6927	245	9	the	the	DET
easat-6927	245	10	business	business	NOUN
easat-6927	245	11	performance	performance	NOUN
easat-6927	245	12	of	of	ADP
easat-6927	245	13	different	different	ADJ
easat-6927	245	14	types	type	NOUN
easat-6927	245	15	of	of	ADP
easat-6927	245	16	firms	firm	NOUN
easat-6927	245	17	.	.	PUNCT
easat-6927	246	1	second	second	ADJ
easat-6927	246	2	,	,	PUNCT
easat-6927	246	3	because	because	SCONJ
easat-6927	246	4	of	of	ADP
easat-6927	246	5	time	time	NOUN
easat-6927	246	6	limits	limit	NOUN
easat-6927	246	7	,	,	PUNCT
easat-6927	246	8	only	only	ADV
easat-6927	246	9	one	one	NUM
easat-6927	246	10	respondent	respondent	NOUN
easat-6927	246	11	per	per	ADP
easat-6927	246	12	target	target	NOUN
easat-6927	246	13	enterprise	enterprise	NOUN
easat-6927	246	14	is	be	AUX
easat-6927	246	15	included	include	VERB
easat-6927	246	16	in	in	ADP
easat-6927	246	17	this	this	DET
easat-6927	246	18	study	study	NOUN
easat-6927	246	19	.	.	PUNCT
easat-6927	247	1	researchers	researcher	NOUN
easat-6927	247	2	typically	typically	ADV
easat-6927	247	3	look	look	VERB
easat-6927	247	4	for	for	ADP
easat-6927	247	5	response	response	NOUN
easat-6927	247	6	data	datum	NOUN
easat-6927	247	7	from	from	ADP
easat-6927	247	8	informants	informant	NOUN
easat-6927	247	9	inside	inside	ADP
easat-6927	247	10	businesses	business	NOUN
easat-6927	247	11	when	when	SCONJ
easat-6927	247	12	studying	study	VERB
easat-6927	247	13	organizational	organizational	ADJ
easat-6927	247	14	issues	issue	NOUN
easat-6927	247	15	.	.	PUNCT
easat-6927	248	1	the	the	DET
easat-6927	248	2	authenticity	authenticity	NOUN
easat-6927	248	3	of	of	ADP
easat-6927	248	4	the	the	DET
easat-6927	248	5	results	result	NOUN
easat-6927	248	6	and	and	CCONJ
easat-6927	248	7	the	the	DET
easat-6927	248	8	caliber	caliber	NOUN
easat-6927	248	9	of	of	ADP
easat-6927	248	10	the	the	DET
easat-6927	248	11	data	datum	NOUN
easat-6927	248	12	are	be	AUX
easat-6927	248	13	enhanced	enhance	VERB
easat-6927	248	14	when	when	SCONJ
easat-6927	248	15	several	several	ADJ
easat-6927	248	16	informants	informant	NOUN
easat-6927	248	17	from	from	ADP
easat-6927	248	18	the	the	DET
easat-6927	248	19	same	same	ADJ
easat-6927	248	20	company	company	NOUN
easat-6927	248	21	are	be	AUX
easat-6927	248	22	used	use	VERB
easat-6927	248	23	.	.	PUNCT
easat-6927	249	1	in	in	ADP
easat-6927	249	2	the	the	DET
easat-6927	249	3	future	future	NOUN
easat-6927	249	4	,	,	PUNCT
easat-6927	249	5	a	a	DET
easat-6927	249	6	high	high	ADJ
easat-6927	249	7	number	number	NOUN
easat-6927	249	8	of	of	ADP
easat-6927	249	9	informants	informant	NOUN
easat-6927	249	10	from	from	ADP
easat-6927	249	11	each	each	DET
easat-6927	249	12	responding	respond	VERB
easat-6927	249	13	organization	organization	NOUN
easat-6927	249	14	should	should	AUX
easat-6927	249	15	be	be	AUX
easat-6927	249	16	surveyed	survey	VERB
easat-6927	249	17	.	.	PUNCT
easat-6927	250	1	lastly	lastly	ADV
easat-6927	250	2	,	,	PUNCT
easat-6927	250	3	this	this	DET
easat-6927	250	4	research	research	NOUN
easat-6927	250	5	was	be	AUX
easat-6927	250	6	only	only	ADV
easat-6927	250	7	tested	test	VERB
easat-6927	250	8	in	in	ADP
easat-6927	250	9	ho	ho	PROPN
easat-6927	250	10	chi	chi	PROPN
easat-6927	250	11	minh	minh	PROPN
easat-6927	250	12	city	city	PROPN
easat-6927	250	13	,	,	PUNCT
easat-6927	250	14	vietnam	vietnam	PROPN
easat-6927	250	15	,	,	PUNCT
easat-6927	250	16	which	which	PRON
easat-6927	250	17	means	mean	VERB
easat-6927	250	18	it	it	PRON
easat-6927	250	19	is	be	AUX
easat-6927	250	20	not	not	PART
easat-6927	250	21	high	high	ADJ
easat-6927	250	22	enough	enough	ADV
easat-6927	250	23	to	to	PART
easat-6927	250	24	explain	explain	VERB
easat-6927	250	25	and	and	CCONJ
easat-6927	250	26	generalize	generalize	VERB
easat-6927	250	27	;	;	PUNCT
easat-6927	250	28	therefore	therefore	ADV
easat-6927	250	29	,	,	PUNCT
easat-6927	250	30	further	further	ADJ
easat-6927	250	31	research	research	NOUN
easat-6927	250	32	in	in	ADP
easat-6927	250	33	another	another	DET
easat-6927	250	34	country	country	NOUN
easat-6927	250	35	is	be	AUX
easat-6927	250	36	required	require	VERB
easat-6927	250	37	to	to	PART
easat-6927	250	38	improve	improve	VERB
easat-6927	250	39	the	the	DET
easat-6927	250	40	explanation	explanation	NOUN
easat-6927	250	41	and	and	CCONJ
easat-6927	250	42	generalization	generalization	NOUN
easat-6927	250	43	.	.	PUNCT
easat-6927	251	1	transparency	transparency	NOUN
easat-6927	251	2	:	:	PUNCT
easat-6927	251	3	the	the	DET
easat-6927	251	4	authors	author	NOUN
easat-6927	251	5	confirm	confirm	VERB
easat-6927	251	6	that	that	SCONJ
easat-6927	251	7	the	the	DET
easat-6927	251	8	manuscript	manuscript	NOUN
easat-6927	251	9	is	be	AUX
easat-6927	251	10	an	an	DET
easat-6927	251	11	honest	honest	ADJ
easat-6927	251	12	,	,	PUNCT
easat-6927	251	13	accurate	accurate	ADJ
easat-6927	251	14	,	,	PUNCT
easat-6927	251	15	and	and	CCONJ
easat-6927	251	16	transparent	transparent	ADJ
easat-6927	251	17	account	account	NOUN
easat-6927	251	18	of	of	ADP
easat-6927	251	19	the	the	DET
easat-6927	251	20	study	study	NOUN
easat-6927	251	21	;	;	PUNCT
easat-6927	251	22	that	that	SCONJ
easat-6927	251	23	no	no	DET
easat-6927	251	24	vital	vital	ADJ
easat-6927	251	25	features	feature	NOUN
easat-6927	251	26	of	of	ADP
easat-6927	251	27	the	the	DET
easat-6927	251	28	study	study	NOUN
easat-6927	251	29	have	have	AUX
easat-6927	251	30	been	be	AUX
easat-6927	251	31	omitted	omit	VERB
easat-6927	251	32	;	;	PUNCT
easat-6927	251	33	and	and	CCONJ
easat-6927	251	34	that	that	SCONJ
easat-6927	251	35	any	any	DET
easat-6927	251	36	discrepancies	discrepancy	NOUN
easat-6927	251	37	from	from	ADP
easat-6927	251	38	the	the	DET
easat-6927	251	39	study	study	NOUN
easat-6927	251	40	as	as	SCONJ
easat-6927	251	41	planned	plan	VERB
easat-6927	251	42	have	have	AUX
easat-6927	251	43	been	be	AUX
easat-6927	251	44	explained	explain	VERB
easat-6927	251	45	.	.	PUNCT
easat-6927	252	1	this	this	DET
easat-6927	252	2	study	study	NOUN
easat-6927	252	3	followed	follow	VERB
easat-6927	252	4	all	all	DET
easat-6927	252	5	ethical	ethical	ADJ
easat-6927	252	6	practices	practice	NOUN
easat-6927	252	7	during	during	ADP
easat-6927	252	8	writing	writing	NOUN
easat-6927	252	9	.	.	PUNCT
easat-6927	253	1	acknowledgements	acknowledgement	NOUN
easat-6927	253	2	:	:	PUNCT
easat-6927	253	3	this	this	DET
easat-6927	253	4	research	research	NOUN
easat-6927	253	5	was	be	AUX
easat-6927	253	6	funded	fund	VERB
easat-6927	253	7	by	by	ADP
easat-6927	253	8	nguyen	nguyen	PROPN
easat-6927	253	9	tat	tat	PROPN
easat-6927	253	10	thanh	thanh	PROPN
easat-6927	253	11	university	university	PROPN
easat-6927	253	12	and	and	CCONJ
easat-6927	253	13	tra	tra	PROPN
easat-6927	253	14	vinh	vinh	PROPN
easat-6927	253	15	university	university	PROPN
easat-6927	253	16	,	,	PUNCT
easat-6927	253	17	viet	viet	PROPN
easat-6927	253	18	nam	nam	PROPN
easat-6927	253	19	and	and	CCONJ
easat-6927	253	20	the	the	DET
easat-6927	253	21	authors	author	NOUN
easat-6927	253	22	thank	thank	VERB
easat-6927	253	23	the	the	DET
easat-6927	253	24	assistance	assistance	NOUN
easat-6927	253	25	and	and	CCONJ
easat-6927	253	26	support	support	NOUN
easat-6927	253	27	of	of	ADP
easat-6927	253	28	survey	survey	NOUN
easat-6927	253	29	team	team	NOUN
easat-6927	253	30	of	of	ADP
easat-6927	253	31	the	the	DET
easat-6927	253	32	faculty	faculty	NOUN
easat-6927	253	33	of	of	ADP
easat-6927	253	34	business	business	PROPN
easat-6927	253	35	administration	administration	PROPN
easat-6927	253	36	,	,	PUNCT
easat-6927	253	37	nguyen	nguyen	PROPN
easat-6927	253	38	tat	tat	PROPN
easat-6927	253	39	thanh	thanh	PROPN
easat-6927	253	40	university	university	PROPN
easat-6927	253	41	and	and	CCONJ
easat-6927	253	42	the	the	DET
easat-6927	253	43	survey	survey	NOUN
easat-6927	253	44	group	group	NOUN
easat-6927	253	45	of	of	ADP
easat-6927	253	46	the	the	DET
easat-6927	253	47	faculty	faculty	NOUN
easat-6927	253	48	of	of	ADP
easat-6927	253	49	economics	economic	NOUN
easat-6927	253	50	,	,	PUNCT
easat-6927	253	51	tra	tra	PROPN
easat-6927	253	52	vinh	vinh	PROPN
easat-6927	253	53	university	university	PROPN
easat-6927	253	54	and	and	CCONJ
easat-6927	253	55	431	431	NUM
easat-6927	253	56	managers	manager	NOUN
easat-6927	253	57	who	who	PRON
easat-6927	253	58	are	be	AUX
easat-6927	253	59	members	member	NOUN
easat-6927	253	60	of	of	ADP
easat-6927	253	61	the	the	DET
easat-6927	253	62	board	board	NOUN
easat-6927	253	63	of	of	ADP
easat-6927	253	64	directors	director	NOUN
easat-6927	253	65	directly	directly	ADV
easat-6927	253	66	operate	operate	VERB
easat-6927	253	67	travel	travel	NOUN
easat-6927	253	68	and	and	CCONJ
easat-6927	253	69	tourism	tourism	NOUN
easat-6927	253	70	companies	company	NOUN
easat-6927	253	71	in	in	ADP
easat-6927	253	72	ho	ho	PROPN
easat-6927	253	73	chi	chi	PROPN
easat-6927	253	74	minh	minh	PROPN
easat-6927	253	75	city	city	PROPN
easat-6927	253	76	,	,	PUNCT
easat-6927	253	77	vietnam	vietnam	PROPN
easat-6927	253	78	that	that	PRON
easat-6927	253	79	have	have	AUX
easat-6927	253	80	enthusiastically	enthusiastically	ADV
easat-6927	253	81	supported	support	VERB
easat-6927	253	82	and	and	CCONJ
easat-6927	253	83	helped	help	VERB
easat-6927	253	84	for	for	SCONJ
easat-6927	253	85	authors	author	NOUN
easat-6927	253	86	to	to	PART
easat-6927	253	87	make	make	VERB
easat-6927	253	88	this	this	DET
easat-6927	253	89	research	research	NOUN
easat-6927	253	90	.	.	PUNCT
easat-6927	254	1	copyright	copyright	NOUN
easat-6927	254	2	:	:	PUNCT
easat-6927	254	3	©	©	PROPN
easat-6927	254	4	2025	2025	NUM
easat-6927	254	5	by	by	ADP
easat-6927	254	6	the	the	DET
easat-6927	254	7	authors	author	NOUN
easat-6927	254	8	.	.	PUNCT
easat-6927	255	1	this	this	DET
easat-6927	255	2	open	open	ADJ
easat-6927	255	3	-	-	PUNCT
easat-6927	255	4	access	access	NOUN
easat-6927	255	5	article	article	NOUN
easat-6927	255	6	is	be	AUX
easat-6927	255	7	distributed	distribute	VERB
easat-6927	255	8	under	under	ADP
easat-6927	255	9	the	the	DET
easat-6927	255	10	terms	term	NOUN
easat-6927	255	11	and	and	CCONJ
easat-6927	255	12	conditions	condition	NOUN
easat-6927	255	13	of	of	ADP
easat-6927	255	14	the	the	DET
easat-6927	255	15	creative	creative	ADJ
easat-6927	255	16	commons	common	NOUN
easat-6927	255	17	attribution	attribution	NOUN
easat-6927	255	18	(	(	PUNCT
easat-6927	255	19	cc	cc	NOUN
easat-6927	255	20	by	by	ADP
easat-6927	255	21	)	)	PUNCT
easat-6927	255	22	license	license	NOUN
easat-6927	255	23	(	(	PUNCT
easat-6927	255	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-6927	255	25	)	)	PUNCT
easat-6927	255	26	.	.	PUNCT
easat-6927	256	1	references	reference	NOUN
easat-6927	256	2	[	[	X
easat-6927	256	3	1	1	X
easat-6927	256	4	]	]	PUNCT
easat-6927	256	5	v.	v.	ADP
easat-6927	256	6	h.	h.	PROPN
easat-6927	256	7	t.	t.	PROPN
easat-6927	256	8	ha	ha	INTJ
easat-6927	256	9	and	and	CCONJ
easat-6927	256	10	n.	n.	PROPN
easat-6927	256	11	b.	b.	PROPN
easat-6927	256	12	nong	nong	PROPN
easat-6927	256	13	,	,	PUNCT
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easat-6927	256	15	impact	impact	NOUN
easat-6927	256	16	of	of	ADP
easat-6927	256	17	the	the	DET
easat-6927	256	18	covid-19	covid-19	PROPN
easat-6927	256	19	pandemic	pandemic	NOUN
easat-6927	256	20	to	to	ADP
easat-6927	256	21	the	the	DET
easat-6927	256	22	tourism	tourism	NOUN
easat-6927	256	23	industry	industry	NOUN
easat-6927	256	24	:	:	PUNCT
easat-6927	256	25	evidence	evidence	NOUN
easat-6927	256	26	from	from	ADP
easat-6927	256	27	vietnam	vietnam	PROPN
easat-6927	256	28	,	,	PUNCT
easat-6927	256	29	"	"	PUNCT
easat-6927	256	30	estudios	estudios	X
easat-6927	256	31	de	de	X
easat-6927	256	32	economia	economia	X
easat-6927	256	33	aplicada	aplicada	PROPN
easat-6927	256	34	,	,	PUNCT
easat-6927	256	35	vol	vol	NOUN
easat-6927	256	36	.	.	PROPN
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easat-6927	256	38	,	,	PUNCT
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easat-6927	256	40	.	.	NOUN
easat-6927	256	41	12	12	NUM
easat-6927	256	42	,	,	PUNCT
easat-6927	256	43	pp	pp	ADJ
easat-6927	256	44	.	.	PUNCT
easat-6927	257	1	1–10	1–10	NOUN
easat-6927	257	2	,	,	PUNCT
easat-6927	257	3	2021	2021	NUM
easat-6927	257	4	.	.	PUNCT
easat-6927	258	1	https://doi.org/10.25115/eea.v39i12.5517	https://doi.org/10.25115/eea.v39i12.5517	PROPN
easat-6927	259	1	[	[	X
easat-6927	259	2	2	2	X
easat-6927	259	3	]	]	PUNCT
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easat-6927	259	5	t.	t.	PROPN
easat-6927	259	6	t.	t.	PROPN
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easat-6927	259	8	,	,	PUNCT
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easat-6927	259	17	vietnam	vietnam	PROPN
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easat-6927	259	19	the	the	DET
easat-6927	259	20	covid.19	covid.19	NOUN
easat-6927	259	21	shock	shock	NOUN
easat-6927	259	22	,	,	PUNCT
easat-6927	259	23	"	"	PUNCT
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easat-6927	259	27	business	business	NOUN
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easat-6927	259	29	and	and	CCONJ
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easat-6927	259	31	,	,	PUNCT
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easat-6927	259	35	,	,	PUNCT
easat-6927	259	36	no	no	INTJ
easat-6927	259	37	.	.	NOUN
easat-6927	259	38	2	2	NUM
easat-6927	259	39	,	,	PUNCT
easat-6927	259	40	pp	pp	ADJ
easat-6927	259	41	.	.	PUNCT
easat-6927	260	1	51–58	51–58	NUM
easat-6927	260	2	,	,	PUNCT
easat-6927	260	3	2024	2024	NUM
easat-6927	260	4	.	.	PUNCT
easat-6927	261	1	[	[	X
easat-6927	261	2	3	3	X
easat-6927	261	3	]	]	X
easat-6927	261	4	n.	n.	NOUN
easat-6927	261	5	t.	t.	PROPN
easat-6927	261	6	n.	n.	PROPN
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easat-6927	261	8	,	,	PUNCT
easat-6927	261	9	n.	n.	PROPN
easat-6927	261	10	h.	h.	PROPN
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easat-6927	261	12	,	,	PUNCT
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easat-6927	261	14	x.	x.	PROPN
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easat-6927	261	17	and	and	CCONJ
easat-6927	261	18	n.	n.	PROPN
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easat-6927	261	24	vietnam	vietnam	PROPN
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easat-6927	261	29	in	in	ADP
easat-6927	261	30	post	post	ADJ
easat-6927	261	31	-	-	ADJ
easat-6927	261	32	pandemic	pandemic	ADJ
easat-6927	261	33	tourism	tourism	NOUN
easat-6927	261	34	industry	industry	NOUN
easat-6927	261	35	,	,	PUNCT
easat-6927	261	36	"	"	PUNCT
easat-6927	261	37	international	international	ADJ
easat-6927	261	38	journal	journal	NOUN
easat-6927	261	39	of	of	ADP
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easat-6927	261	41	and	and	CCONJ
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easat-6927	261	43	business	business	NOUN
easat-6927	261	44	,	,	PUNCT
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easat-6927	261	46	.	.	PROPN
easat-6927	261	47	10	10	NUM
easat-6927	261	48	,	,	PUNCT
easat-6927	261	49	pp	pp	PROPN
easat-6927	261	50	.	.	PUNCT
easat-6927	262	1	1–14	1–14	PROPN
easat-6927	262	2	,	,	PUNCT
easat-6927	262	3	2023	2023	NUM
easat-6927	262	4	.	.	PUNCT
easat-6927	263	1	[	[	X
easat-6927	263	2	4	4	NUM
easat-6927	263	3	]	]	X
easat-6927	263	4	i.	i.	PROPN
easat-6927	263	5	m.	m.	PROPN
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easat-6927	263	7	,	,	PUNCT
easat-6927	263	8	g.	g.	PROPN
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easat-6927	263	10	,	,	PUNCT
easat-6927	263	11	m.	m.	NOUN
easat-6927	263	12	daud	daud	PROPN
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easat-6927	263	16	s.	s.	PROPN
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easat-6927	263	20	"	"	PUNCT
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easat-6927	263	23	and	and	CCONJ
easat-6927	263	24	business	business	NOUN
easat-6927	263	25	performance	performance	NOUN
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easat-6927	263	30	sector	sector	NOUN
easat-6927	263	31	:	:	PUNCT
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easat-6927	263	34	,	,	PUNCT
easat-6927	263	35	"	"	PUNCT
easat-6927	263	36	information	information	NOUN
easat-6927	263	37	management	management	NOUN
easat-6927	263	38	&	&	CCONJ
easat-6927	263	39	computer	computer	NOUN
easat-6927	263	40	security	security	NOUN
easat-6927	263	41	,	,	PUNCT
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easat-6927	263	43	.	.	PROPN
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easat-6927	263	45	,	,	PUNCT
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easat-6927	263	47	.	.	NOUN
easat-6927	263	48	2	2	NUM
easat-6927	263	49	,	,	PUNCT
easat-6927	263	50	pp	pp	ADJ
easat-6927	263	51	.	.	PUNCT
easat-6927	264	1	166	166	NUM
easat-6927	264	2	-	-	SYM
easat-6927	264	3	185	185	NUM
easat-6927	264	4	,	,	PUNCT
easat-6927	264	5	2009	2009	NUM
easat-6927	264	6	.	.	PUNCT
easat-6927	265	1	https://doi.org/10.1108/09685220910964027	https://doi.org/10.1108/09685220910964027	NOUN
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easat-6927	266	2	5	5	X
easat-6927	266	3	]	]	PUNCT
easat-6927	266	4	c.	c.	PROPN
easat-6927	266	5	f.	f.	PROPN
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easat-6927	266	8	o.	o.	PROPN
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easat-6927	266	10	,	,	PUNCT
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easat-6927	266	14	moderating	moderate	VERB
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easat-6927	266	16	of	of	ADP
easat-6927	266	17	value	value	NOUN
easat-6927	266	18	offerings	offering	NOUN
easat-6927	266	19	between	between	ADP
easat-6927	266	20	market	market	NOUN
easat-6927	266	21	orientation	orientation	NOUN
easat-6927	266	22	and	and	CCONJ
easat-6927	266	23	performance	performance	NOUN
easat-6927	266	24	in	in	ADP
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easat-6927	266	27	,	,	PUNCT
easat-6927	266	28	"	"	PUNCT
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easat-6927	266	30	journal	journal	NOUN
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easat-6927	266	36	.	.	PROPN
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easat-6927	266	42	,	,	PUNCT
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easat-6927	266	44	.	.	PUNCT
easat-6927	267	1	595	595	NUM
easat-6927	267	2	-	-	SYM
easat-6927	267	3	610	610	NUM
easat-6927	267	4	,	,	PUNCT
easat-6927	267	5	2013	2013	NUM
easat-6927	267	6	.	.	PUNCT
easat-6927	268	1	https://doi.org/10.1002/jtr.1900	https://doi.org/10.1002/jtr.1900	PROPN
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easat-6927	268	13	:	:	PUNCT
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easat-6927	268	15	-	-	SYM
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easat-6927	269	6	:	:	PUNCT
easat-6927	269	7	473	473	NUM
easat-6927	269	8	-	-	SYM
easat-6927	269	9	488	488	NUM
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easat-6927	269	11	2025	2025	NUM
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easat-6927	269	13	:	:	PUNCT
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easat-6927	269	23	gate	gate	NOUN
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easat-6927	270	2	6	6	NUM
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easat-6927	271	14	reputation	reputation	NOUN
easat-6927	271	15	,	,	PUNCT
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easat-6927	271	18	performance	performance	NOUN
easat-6927	271	19	:	:	PUNCT
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easat-6927	271	24	leadership	leadership	NOUN
easat-6927	271	25	,	,	PUNCT
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easat-6927	271	32	,	,	PUNCT
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easat-6927	271	36	,	,	PUNCT
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easat-6927	271	38	.	.	PUNCT
easat-6927	272	1	925	925	NUM
easat-6927	272	2	-	-	SYM
easat-6927	272	3	947	947	NUM
easat-6927	272	4	,	,	PUNCT
easat-6927	272	5	2014	2014	NUM
easat-6927	272	6	.	.	PUNCT
easat-6927	273	1	https://doi.org/10.1007/s10490-013-9369-1	https://doi.org/10.1007/s10490-013-9369-1	NUM
easat-6927	274	1	[	[	X
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easat-6927	274	3	]	]	PUNCT
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easat-6927	274	27	,	,	PUNCT
easat-6927	274	28	"	"	PUNCT
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easat-6927	274	30	of	of	ADP
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easat-6927	274	32	and	and	CCONJ
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easat-6927	274	34	research	research	NOUN
easat-6927	274	35	,	,	PUNCT
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easat-6927	274	37	.	.	PROPN
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easat-6927	274	39	,	,	PUNCT
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easat-6927	274	41	.	.	NOUN
easat-6927	274	42	6	6	NUM
easat-6927	274	43	,	,	PUNCT
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easat-6927	274	45	.	.	PUNCT
easat-6927	275	1	1418–1424	1418–1424	NUM
easat-6927	275	2	,	,	PUNCT
easat-6927	275	3	2014	2014	NUM
easat-6927	275	4	.	.	PUNCT
easat-6927	276	1	[	[	X
easat-6927	276	2	8	8	NUM
easat-6927	276	3	]	]	PUNCT
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easat-6927	276	7	y.	y.	PROPN
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easat-6927	276	9	,	,	PUNCT
easat-6927	276	10	"	"	PUNCT
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easat-6927	276	13	and	and	CCONJ
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easat-6927	276	15	performance	performance	NOUN
easat-6927	276	16	:	:	PUNCT
easat-6927	276	17	case	case	NOUN
easat-6927	276	18	of	of	ADP
easat-6927	276	19	travel	travel	NOUN
easat-6927	276	20	agents	agent	NOUN
easat-6927	276	21	,	,	PUNCT
easat-6927	276	22	"	"	PUNCT
easat-6927	276	23	asian	asian	ADJ
easat-6927	276	24	journal	journal	NOUN
easat-6927	276	25	of	of	ADP
easat-6927	276	26	social	social	ADJ
easat-6927	276	27	sciences	sciences	PROPN
easat-6927	276	28	and	and	CCONJ
easat-6927	276	29	management	management	NOUN
easat-6927	276	30	studies	study	NOUN
easat-6927	276	31	,	,	PUNCT
easat-6927	276	32	vol	vol	NOUN
easat-6927	276	33	.	.	PROPN
easat-6927	277	1	3	3	NUM
easat-6927	277	2	,	,	PUNCT
easat-6927	277	3	no	no	INTJ
easat-6927	277	4	.	.	NOUN
easat-6927	277	5	3	3	NUM
easat-6927	277	6	,	,	PUNCT
easat-6927	277	7	pp	pp	ADJ
easat-6927	277	8	.	.	PUNCT
easat-6927	278	1	182	182	NUM
easat-6927	278	2	-	-	SYM
easat-6927	278	3	190	190	NUM
easat-6927	278	4	,	,	PUNCT
easat-6927	278	5	2016	2016	NUM
easat-6927	278	6	.	.	PUNCT
easat-6927	279	1	https://doi.org/10.20448/journal.500/2016.3.3/500.3.182.190	https://doi.org/10.20448/journal.500/2016.3.3/500.3.182.190	PUNCT
easat-6927	280	1	[	[	X
easat-6927	280	2	9	9	NUM
easat-6927	280	3	]	]	X
easat-6927	280	4	j.-c	j.-c	NOUN
easat-6927	280	5	.	.	PUNCT
easat-6927	281	1	a.	a.	PROPN
easat-6927	281	2	hernández	hernández	PROPN
easat-6927	281	3	,	,	PUNCT
easat-6927	281	4	b.	b.	PROPN
easat-6927	281	5	a.	a.	PROPN
easat-6927	281	6	leyva	leyva	PROPN
easat-6927	281	7	-	-	PUNCT
easat-6927	281	8	osuna	osuna	PROPN
easat-6927	281	9	,	,	PUNCT
easat-6927	281	10	y.	y.	PROPN
easat-6927	281	11	j.	j.	PROPN
easat-6927	281	12	daniel	daniel	PROPN
easat-6927	281	13	ochoa	ochoa	PROPN
easat-6927	281	14	,	,	PUNCT
easat-6927	281	15	and	and	CCONJ
easat-6927	281	16	m.	m.	PROPN
easat-6927	281	17	d.	d.	PROPN
easat-6927	281	18	r.	r.	PROPN
easat-6927	281	19	mendoza	mendoza	PROPN
easat-6927	281	20	apodaca	apodaca	PROPN
easat-6927	281	21	,	,	PUNCT
easat-6927	281	22	"	"	PUNCT
easat-6927	281	23	organizational	organizational	ADJ
easat-6927	281	24	performance	performance	NOUN
easat-6927	281	25	in	in	ADP
easat-6927	281	26	tourism	tourism	NOUN
easat-6927	281	27	influence	influence	NOUN
easat-6927	281	28	of	of	ADP
easat-6927	281	29	intellectual	intellectual	ADJ
easat-6927	281	30	capital	capital	NOUN
easat-6927	281	31	on	on	ADP
easat-6927	281	32	companies	company	NOUN
easat-6927	281	33	in	in	ADP
easat-6927	281	34	mexico	mexico	PROPN
easat-6927	281	35	,	,	PUNCT
easat-6927	281	36	"	"	PUNCT
easat-6927	281	37	inter	inter	ADJ
easat-6927	281	38	-	-	ADJ
easat-6927	281	39	american	american	ADJ
easat-6927	281	40	journal	journal	PROPN
easat-6927	281	41	of	of	ADP
easat-6927	281	42	environment	environment	NOUN
easat-6927	281	43	and	and	CCONJ
easat-6927	281	44	tourism	tourism	NOUN
easat-6927	281	45	,	,	PUNCT
easat-6927	281	46	vol	vol	NOUN
easat-6927	281	47	.	.	PROPN
easat-6927	281	48	15	15	NUM
easat-6927	281	49	,	,	PUNCT
easat-6927	281	50	no	no	INTJ
easat-6927	281	51	.	.	NOUN
easat-6927	281	52	1	1	NUM
easat-6927	281	53	,	,	PUNCT
easat-6927	281	54	pp	pp	ADJ
easat-6927	281	55	.	.	PUNCT
easat-6927	282	1	72	72	NUM
easat-6927	282	2	-	-	SYM
easat-6927	282	3	81	81	NUM
easat-6927	282	4	,	,	PUNCT
easat-6927	282	5	2019	2019	NUM
easat-6927	282	6	.	.	PUNCT
easat-6927	283	1	http://dx.doi.org/10.4067/s0718-235x2019000100072	http://dx.doi.org/10.4067/s0718-235x2019000100072	NOUN
easat-6927	284	1	[	[	X
easat-6927	284	2	10	10	NUM
easat-6927	284	3	]	]	X
easat-6927	284	4	c.	c.	PROPN
easat-6927	284	5	zheng	zheng	PROPN
easat-6927	284	6	and	and	CCONJ
easat-6927	284	7	h.	h.	PROPN
easat-6927	284	8	tsai	tsai	PROPN
easat-6927	284	9	,	,	PUNCT
easat-6927	284	10	"	"	PUNCT
easat-6927	284	11	the	the	DET
easat-6927	284	12	moderating	moderate	VERB
easat-6927	284	13	effect	effect	NOUN
easat-6927	284	14	of	of	ADP
easat-6927	284	15	board	board	NOUN
easat-6927	284	16	size	size	NOUN
easat-6927	284	17	on	on	ADP
easat-6927	284	18	the	the	DET
easat-6927	284	19	relationship	relationship	NOUN
easat-6927	284	20	between	between	ADP
easat-6927	284	21	diversification	diversification	NOUN
easat-6927	284	22	and	and	CCONJ
easat-6927	284	23	tourism	tourism	NOUN
easat-6927	284	24	firm	firm	NOUN
easat-6927	284	25	performance	performance	NOUN
easat-6927	284	26	,	,	PUNCT
easat-6927	284	27	"	"	PUNCT
easat-6927	284	28	tourism	tourism	NOUN
easat-6927	284	29	economics	economic	NOUN
easat-6927	284	30	,	,	PUNCT
easat-6927	284	31	vol	vol	NOUN
easat-6927	284	32	.	.	PROPN
easat-6927	284	33	25	25	NUM
easat-6927	284	34	,	,	PUNCT
easat-6927	284	35	no	no	INTJ
easat-6927	284	36	.	.	NOUN
easat-6927	284	37	7	7	NUM
easat-6927	284	38	,	,	PUNCT
easat-6927	284	39	pp	pp	ADJ
easat-6927	284	40	.	.	PUNCT
easat-6927	284	41	1084	1084	NUM
easat-6927	284	42	-	-	SYM
easat-6927	284	43	1104	1104	NUM
easat-6927	284	44	,	,	PUNCT
easat-6927	284	45	2019	2019	NUM
easat-6927	284	46	.	.	PUNCT
easat-6927	285	1	https://doi.org/10.1177/1354816618823	https://doi.org/10.1177/1354816618823	PRON
easat-6927	285	2	[	[	X
easat-6927	285	3	11	11	NUM
easat-6927	285	4	]	]	PUNCT
easat-6927	285	5	r.	r.	PROPN
easat-6927	285	6	nunkoo	nunkoo	PROPN
easat-6927	285	7	,	,	PUNCT
easat-6927	285	8	v.	v.	PROPN
easat-6927	285	9	teeroovengadum	teeroovengadum	PROPN
easat-6927	285	10	,	,	PUNCT
easat-6927	285	11	b.	b.	PROPN
easat-6927	285	12	seetanah	seetanah	PROPN
easat-6927	285	13	,	,	PUNCT
easat-6927	285	14	r.	r.	PROPN
easat-6927	285	15	sannasee	sannasee	PROPN
easat-6927	285	16	,	,	PUNCT
easat-6927	285	17	and	and	CCONJ
easat-6927	285	18	a.	a.	NOUN
easat-6927	285	19	pooloo	pooloo	PROPN
easat-6927	285	20	,	,	PUNCT
easat-6927	285	21	"	"	PUNCT
easat-6927	285	22	determinants	determinant	NOUN
easat-6927	285	23	of	of	ADP
easat-6927	285	24	tourism	tourism	NOUN
easat-6927	285	25	small	small	ADJ
easat-6927	285	26	and	and	CCONJ
easat-6927	285	27	medium	medium	ADJ
easat-6927	285	28	enterprises	enterprise	NOUN
easat-6927	285	29	financial	financial	ADJ
easat-6927	285	30	performance	performance	NOUN
easat-6927	285	31	,	,	PUNCT
easat-6927	285	32	"	"	PUNCT
easat-6927	285	33	development	development	NOUN
easat-6927	285	34	southern	southern	PROPN
easat-6927	285	35	africa	africa	PROPN
easat-6927	285	36	,	,	PUNCT
easat-6927	285	37	vol	vol	NOUN
easat-6927	285	38	.	.	PROPN
easat-6927	285	39	37	37	NUM
easat-6927	285	40	,	,	PUNCT
easat-6927	285	41	no	no	INTJ
easat-6927	285	42	.	.	NOUN
easat-6927	285	43	5	5	NUM
easat-6927	285	44	,	,	PUNCT
easat-6927	285	45	pp	pp	ADJ
easat-6927	285	46	.	.	PUNCT
easat-6927	285	47	809	809	NUM
easat-6927	285	48	-	-	SYM
easat-6927	285	49	824	824	NUM
easat-6927	285	50	,	,	PUNCT
easat-6927	285	51	2020	2020	NUM
easat-6927	285	52	.	.	PUNCT
easat-6927	286	1	https://doi.org/10.1080/0376835x.2020.1808948	https://doi.org/10.1080/0376835x.2020.1808948	X
easat-6927	287	1	[	[	X
easat-6927	287	2	12	12	NUM
easat-6927	287	3	]	]	PUNCT
easat-6927	287	4	m.	m.	NOUN
easat-6927	287	5	khalique	khalique	PROPN
easat-6927	287	6	,	,	PUNCT
easat-6927	287	7	k.	k.	PROPN
easat-6927	287	8	hina	hina	PROPN
easat-6927	287	9	,	,	PUNCT
easat-6927	287	10	t.	t.	NOUN
easat-6927	287	11	ramayah	ramayah	NOUN
easat-6927	287	12	,	,	PUNCT
easat-6927	287	13	and	and	CCONJ
easat-6927	287	14	j.	j.	PROPN
easat-6927	287	15	a.	a.	PROPN
easat-6927	287	16	n.	n.	PROPN
easat-6927	287	17	b.	b.	PROPN
easat-6927	287	18	shaari	shaari	PROPN
easat-6927	287	19	,	,	PUNCT
easat-6927	287	20	"	"	PUNCT
easat-6927	287	21	intellectual	intellectual	ADJ
easat-6927	287	22	capital	capital	NOUN
easat-6927	287	23	in	in	ADP
easat-6927	287	24	tourism	tourism	NOUN
easat-6927	287	25	smes	sme	NOUN
easat-6927	287	26	in	in	ADP
easat-6927	287	27	azad	azad	PROPN
easat-6927	287	28	jammu	jammu	PROPN
easat-6927	287	29	and	and	CCONJ
easat-6927	287	30	kashmir	kashmir	PROPN
easat-6927	287	31	,	,	PUNCT
easat-6927	287	32	pakistan	pakistan	PROPN
easat-6927	287	33	,	,	PUNCT
easat-6927	287	34	"	"	PUNCT
easat-6927	287	35	journal	journal	NOUN
easat-6927	287	36	of	of	ADP
easat-6927	287	37	intellectual	intellectual	ADJ
easat-6927	287	38	capital	capital	NOUN
easat-6927	287	39	,	,	PUNCT
easat-6927	287	40	vol	vol	NOUN
easat-6927	287	41	.	.	PROPN
easat-6927	287	42	21	21	NUM
easat-6927	287	43	,	,	PUNCT
easat-6927	287	44	no	no	INTJ
easat-6927	287	45	.	.	NOUN
easat-6927	287	46	3	3	NUM
easat-6927	287	47	,	,	PUNCT
easat-6927	287	48	pp	pp	ADJ
easat-6927	287	49	.	.	PUNCT
easat-6927	288	1	333	333	NUM
easat-6927	288	2	-	-	SYM
easat-6927	288	3	355	355	NUM
easat-6927	288	4	,	,	PUNCT
easat-6927	288	5	2020	2020	NUM
easat-6927	288	6	.	.	PUNCT
easat-6927	289	1	https://doi.org/10.1108/jic-112018-0206	https://doi.org/10.1108/jic-112018-0206	PROPN
easat-6927	289	2	[	[	X
easat-6927	289	3	13	13	NUM
easat-6927	289	4	]	]	PUNCT
easat-6927	289	5	a.	a.	NOUN
easat-6927	289	6	n.	n.	PROPN
easat-6927	289	7	seow	seow	PROPN
easat-6927	289	8	,	,	PUNCT
easat-6927	289	9	y.	y.	PROPN
easat-6927	289	10	o.	o.	PROPN
easat-6927	289	11	choong	choong	PROPN
easat-6927	289	12	,	,	PUNCT
easat-6927	289	13	and	and	CCONJ
easat-6927	289	14	t.	t.	PROPN
easat-6927	289	15	ramayah	ramayah	NOUN
easat-6927	289	16	,	,	PUNCT
easat-6927	289	17	"	"	PUNCT
easat-6927	289	18	small	small	ADJ
easat-6927	289	19	and	and	CCONJ
easat-6927	289	20	medium	medium	ADJ
easat-6927	289	21	-	-	PUNCT
easat-6927	289	22	size	size	NOUN
easat-6927	289	23	enterprises	enterprise	NOUN
easat-6927	289	24	’	'	PUNCT
easat-6927	289	25	business	business	NOUN
easat-6927	289	26	performance	performance	NOUN
easat-6927	289	27	in	in	ADP
easat-6927	289	28	tourism	tourism	NOUN
easat-6927	289	29	industry	industry	NOUN
easat-6927	289	30	:	:	PUNCT
easat-6927	289	31	the	the	DET
easat-6927	289	32	mediating	mediate	VERB
easat-6927	289	33	role	role	NOUN
easat-6927	289	34	of	of	ADP
easat-6927	289	35	innovative	innovative	ADJ
easat-6927	289	36	practice	practice	NOUN
easat-6927	289	37	and	and	CCONJ
easat-6927	289	38	moderating	moderate	VERB
easat-6927	289	39	role	role	NOUN
easat-6927	289	40	of	of	ADP
easat-6927	289	41	government	government	NOUN
easat-6927	289	42	support	support	NOUN
easat-6927	289	43	,	,	PUNCT
easat-6927	289	44	"	"	PUNCT
easat-6927	289	45	asian	asian	ADJ
easat-6927	289	46	journal	journal	NOUN
easat-6927	289	47	of	of	ADP
easat-6927	289	48	technology	technology	NOUN
easat-6927	289	49	innovation	innovation	NOUN
easat-6927	289	50	,	,	PUNCT
easat-6927	289	51	vol	vol	NOUN
easat-6927	289	52	.	.	PROPN
easat-6927	289	53	29	29	NUM
easat-6927	289	54	,	,	PUNCT
easat-6927	289	55	no	no	INTJ
easat-6927	289	56	.	.	NOUN
easat-6927	289	57	2	2	NUM
easat-6927	289	58	,	,	PUNCT
easat-6927	289	59	pp	pp	ADJ
easat-6927	289	60	.	.	PUNCT
easat-6927	290	1	283	283	NUM
easat-6927	290	2	-	-	SYM
easat-6927	290	3	303	303	NUM
easat-6927	290	4	,	,	PUNCT
easat-6927	290	5	2021	2021	NUM
easat-6927	290	6	.	.	PUNCT
easat-6927	291	1	https://doi.org/10.1080/19761597.2020.1798796	https://doi.org/10.1080/19761597.2020.1798796	PROPN
easat-6927	292	1	[	[	X
easat-6927	292	2	14	14	NUM
easat-6927	292	3	]	]	X
easat-6927	292	4	s.	s.	PROPN
easat-6927	292	5	domi	domi	PROPN
easat-6927	292	6	and	and	CCONJ
easat-6927	292	7	f.	f.	PROPN
easat-6927	292	8	domi	domi	PROPN
easat-6927	292	9	,	,	PUNCT
easat-6927	292	10	"	"	PUNCT
easat-6927	292	11	the	the	DET
easat-6927	292	12	interplay	interplay	NOUN
easat-6927	292	13	effects	effect	NOUN
easat-6927	292	14	of	of	ADP
easat-6927	292	15	skill	skill	NOUN
easat-6927	292	16	-	-	PUNCT
easat-6927	292	17	enhancing	enhance	VERB
easat-6927	292	18	human	human	ADJ
easat-6927	292	19	resources	resource	NOUN
easat-6927	292	20	practices	practice	NOUN
easat-6927	292	21	,	,	PUNCT
easat-6927	292	22	customer	customer	NOUN
easat-6927	292	23	orientation	orientation	NOUN
easat-6927	292	24	and	and	CCONJ
easat-6927	292	25	tourism	tourism	NOUN
easat-6927	292	26	smes	sme	NOUN
easat-6927	292	27	performance	performance	NOUN
easat-6927	292	28	,	,	PUNCT
easat-6927	292	29	"	"	PUNCT
easat-6927	292	30	european	european	ADJ
easat-6927	292	31	journal	journal	NOUN
easat-6927	292	32	of	of	ADP
easat-6927	292	33	training	training	NOUN
easat-6927	292	34	and	and	CCONJ
easat-6927	292	35	development	development	NOUN
easat-6927	292	36	,	,	PUNCT
easat-6927	292	37	vol	vol	NOUN
easat-6927	292	38	.	.	PROPN
easat-6927	292	39	45	45	NUM
easat-6927	292	40	,	,	PUNCT
easat-6927	292	41	no	no	INTJ
easat-6927	293	1	.	.	PUNCT
easat-6927	293	2	8/9	8/9	NUM
easat-6927	293	3	,	,	PUNCT
easat-6927	293	4	pp	pp	ADJ
easat-6927	293	5	.	.	PUNCT
easat-6927	294	1	737	737	NUM
easat-6927	294	2	-	-	SYM
easat-6927	294	3	761	761	NUM
easat-6927	294	4	,	,	PUNCT
easat-6927	294	5	2021	2021	NUM
easat-6927	294	6	.	.	PUNCT
easat-6927	295	1	https://doi.org/10.1108/ejtd-06-2020-0111	https://doi.org/10.1108/ejtd-06-2020-0111	PROPN
easat-6927	295	2	[	[	X
easat-6927	295	3	15	15	NUM
easat-6927	295	4	]	]	X
easat-6927	295	5	e.	e.	PROPN
easat-6927	295	6	y.	y.	PROPN
easat-6927	295	7	li	li	PROPN
easat-6927	295	8	,	,	PUNCT
easat-6927	295	9	j.-s	j.-s	PROPN
easat-6927	295	10	.	.	PUNCT
easat-6927	296	1	chen	chen	PROPN
easat-6927	296	2	,	,	PUNCT
easat-6927	296	3	and	and	CCONJ
easat-6927	296	4	y.-h	y.-h	PROPN
easat-6927	296	5	.	.	PUNCT
easat-6927	297	1	huang	huang	PROPN
easat-6927	297	2	,	,	PUNCT
easat-6927	297	3	"	"	PUNCT
easat-6927	297	4	a	a	DET
easat-6927	297	5	framework	framework	NOUN
easat-6927	297	6	for	for	ADP
easat-6927	297	7	investigating	investigate	VERB
easat-6927	297	8	the	the	DET
easat-6927	297	9	impact	impact	NOUN
easat-6927	297	10	of	of	ADP
easat-6927	297	11	it	it	PRON
easat-6927	297	12	capability	capability	NOUN
easat-6927	297	13	and	and	CCONJ
easat-6927	297	14	organisational	organisational	ADJ
easat-6927	297	15	capability	capability	NOUN
easat-6927	297	16	on	on	ADP
easat-6927	297	17	firm	firm	ADJ
easat-6927	297	18	performance	performance	NOUN
easat-6927	297	19	in	in	ADP
easat-6927	297	20	the	the	DET
easat-6927	297	21	late	late	ADJ
easat-6927	297	22	industrialising	industrialise	VERB
easat-6927	297	23	context	context	NOUN
easat-6927	297	24	,	,	PUNCT
easat-6927	297	25	"	"	PUNCT
easat-6927	297	26	international	international	ADJ
easat-6927	297	27	journal	journal	NOUN
easat-6927	297	28	of	of	ADP
easat-6927	297	29	technology	technology	NOUN
easat-6927	297	30	management	management	NOUN
easat-6927	297	31	,	,	PUNCT
easat-6927	297	32	vol	vol	NOUN
easat-6927	297	33	.	.	PROPN
easat-6927	298	1	36	36	NUM
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easat-6927	298	5	1	1	NUM
easat-6927	298	6	-	-	SYM
easat-6927	298	7	3	3	NUM
easat-6927	298	8	,	,	PUNCT
easat-6927	298	9	pp	pp	ADJ
easat-6927	298	10	.	.	PUNCT
easat-6927	299	1	209	209	NUM
easat-6927	299	2	-	-	SYM
easat-6927	299	3	229	229	NUM
easat-6927	299	4	,	,	PUNCT
easat-6927	299	5	2006	2006	NUM
easat-6927	299	6	.	.	PUNCT
easat-6927	300	1	https://doi.org/10.1504/ijtm.2006.009969	https://doi.org/10.1504/ijtm.2006.009969	PROPN
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easat-6927	301	2	16	16	NUM
easat-6927	301	3	]	]	X
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easat-6927	301	5	.	.	PUNCT
easat-6927	302	1	yang	yang	PROPN
easat-6927	302	2	,	,	PUNCT
easat-6927	302	3	"	"	PUNCT
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easat-6927	302	12	the	the	DET
easat-6927	302	13	relationship	relationship	NOUN
easat-6927	302	14	between	between	ADP
easat-6927	302	15	logistics	logistic	NOUN
easat-6927	302	16	service	service	NOUN
easat-6927	302	17	capability	capability	NOUN
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easat-6927	302	20	performance	performance	NOUN
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easat-6927	302	25	,	,	PUNCT
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easat-6927	302	28	journal	journal	NOUN
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easat-6927	302	30	logistics	logistic	NOUN
easat-6927	302	31	research	research	NOUN
easat-6927	302	32	and	and	CCONJ
easat-6927	302	33	applications	application	NOUN
easat-6927	302	34	,	,	PUNCT
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easat-6927	302	36	.	.	PROPN
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easat-6927	302	38	,	,	PUNCT
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easat-6927	302	40	.	.	NOUN
easat-6927	302	41	1	1	NUM
easat-6927	302	42	,	,	PUNCT
easat-6927	302	43	pp	pp	ADJ
easat-6927	302	44	.	.	PUNCT
easat-6927	303	1	53	53	NUM
easat-6927	303	2	-	-	SYM
easat-6927	303	3	69	69	NUM
easat-6927	303	4	,	,	PUNCT
easat-6927	303	5	2012	2012	NUM
easat-6927	303	6	.	.	PUNCT
easat-6927	304	1	https://doi.org/10.1080/13675567.2012.669469	https://doi.org/10.1080/13675567.2012.669469	PART
easat-6927	305	1	[	[	X
easat-6927	305	2	17	17	NUM
easat-6927	305	3	]	]	PUNCT
easat-6927	305	4	p.	p.	NOUN
easat-6927	305	5	yuan	yuan	PROPN
easat-6927	305	6	and	and	CCONJ
easat-6927	305	7	y.	y.	PROPN
easat-6927	305	8	liu	liu	PROPN
easat-6927	305	9	,	,	PUNCT
easat-6927	305	10	"	"	PUNCT
easat-6927	305	11	the	the	DET
easat-6927	305	12	study	study	NOUN
easat-6927	305	13	of	of	ADP
easat-6927	305	14	the	the	DET
easat-6927	305	15	relationship	relationship	NOUN
easat-6927	305	16	between	between	ADP
easat-6927	305	17	interaction	interaction	NOUN
easat-6927	305	18	orientation	orientation	NOUN
easat-6927	305	19	and	and	CCONJ
easat-6927	305	20	business	business	NOUN
easat-6927	305	21	performance	performance	NOUN
easat-6927	305	22	,	,	PUNCT
easat-6927	305	23	"	"	PUNCT
easat-6927	305	24	procedia	procedia	NOUN
easat-6927	305	25	computer	computer	NOUN
easat-6927	305	26	science	science	NOUN
easat-6927	305	27	,	,	PUNCT
easat-6927	305	28	vol	vol	NOUN
easat-6927	305	29	.	.	PROPN
easat-6927	305	30	17	17	NUM
easat-6927	305	31	,	,	PUNCT
easat-6927	305	32	pp	pp	ADJ
easat-6927	305	33	.	.	PUNCT
easat-6927	305	34	1209	1209	NUM
easat-6927	305	35	-	-	SYM
easat-6927	305	36	1215	1215	NUM
easat-6927	305	37	,	,	PUNCT
easat-6927	305	38	2013	2013	NUM
easat-6927	305	39	.	.	PUNCT
easat-6927	306	1	https://doi.org/10.1016/j.procs.2013.05.154	https://doi.org/10.1016/j.procs.2013.05.154	NOUN
easat-6927	306	2	[	[	X
easat-6927	306	3	18	18	NUM
easat-6927	306	4	]	]	PUNCT
easat-6927	306	5	r.	r.	PROPN
easat-6927	306	6	e.	e.	PROPN
easat-6927	306	7	masa'deh	masa'deh	PROPN
easat-6927	306	8	,	,	PUNCT
easat-6927	306	9	b.	b.	PROPN
easat-6927	306	10	y.	y.	PROPN
easat-6927	306	11	obeidat	obeidat	PROPN
easat-6927	306	12	,	,	PUNCT
easat-6927	306	13	and	and	CCONJ
easat-6927	306	14	a.	a.	NOUN
easat-6927	306	15	tarhini	tarhini	NOUN
easat-6927	306	16	,	,	PUNCT
easat-6927	306	17	"	"	PUNCT
easat-6927	306	18	a	a	DET
easat-6927	306	19	jordanian	jordanian	ADJ
easat-6927	306	20	empirical	empirical	ADJ
easat-6927	306	21	study	study	NOUN
easat-6927	306	22	of	of	ADP
easat-6927	306	23	the	the	DET
easat-6927	306	24	associations	association	NOUN
easat-6927	306	25	among	among	ADP
easat-6927	306	26	transformational	transformational	ADJ
easat-6927	306	27	leadership	leadership	NOUN
easat-6927	306	28	,	,	PUNCT
easat-6927	306	29	transactional	transactional	ADJ
easat-6927	306	30	leadership	leadership	NOUN
easat-6927	306	31	,	,	PUNCT
easat-6927	306	32	knowledge	knowledge	NOUN
easat-6927	306	33	sharing	sharing	NOUN
easat-6927	306	34	,	,	PUNCT
easat-6927	306	35	job	job	NOUN
easat-6927	306	36	performance	performance	NOUN
easat-6927	306	37	,	,	PUNCT
easat-6927	306	38	and	and	CCONJ
easat-6927	306	39	firm	firm	ADJ
easat-6927	306	40	performance	performance	NOUN
easat-6927	306	41	:	:	PUNCT
easat-6927	306	42	a	a	DET
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easat-6927	306	44	equation	equation	NOUN
easat-6927	306	45	modelling	modelling	NOUN
easat-6927	306	46	approach	approach	NOUN
easat-6927	306	47	,	,	PUNCT
easat-6927	306	48	"	"	PUNCT
easat-6927	306	49	journal	journal	NOUN
easat-6927	306	50	of	of	ADP
easat-6927	306	51	management	management	NOUN
easat-6927	306	52	development	development	NOUN
easat-6927	306	53	,	,	PUNCT
easat-6927	306	54	vol	vol	NOUN
easat-6927	306	55	.	.	PROPN
easat-6927	306	56	35	35	NUM
easat-6927	306	57	,	,	PUNCT
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easat-6927	306	59	.	.	NOUN
easat-6927	306	60	5	5	NUM
easat-6927	306	61	,	,	PUNCT
easat-6927	306	62	pp	pp	ADJ
easat-6927	306	63	.	.	PUNCT
easat-6927	307	1	681	681	NUM
easat-6927	307	2	-	-	SYM
easat-6927	307	3	705	705	NUM
easat-6927	307	4	,	,	PUNCT
easat-6927	307	5	2016	2016	NUM
easat-6927	307	6	.	.	PUNCT
easat-6927	308	1	https://doi.org/10.1108/jmd-09-2015-0134	https://doi.org/10.1108/jmd-09-2015-0134	X
easat-6927	308	2	[	[	X
easat-6927	308	3	19	19	NUM
easat-6927	308	4	]	]	PUNCT
easat-6927	308	5	h.	h.	PROPN
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easat-6927	308	7	,	,	PUNCT
easat-6927	308	8	j.	j.	PROPN
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easat-6927	308	10	,	,	PUNCT
easat-6927	308	11	and	and	CCONJ
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easat-6927	308	13	rani	rani	PROPN
easat-6927	308	14	,	,	PUNCT
easat-6927	308	15	"	"	PUNCT
easat-6927	308	16	the	the	DET
easat-6927	308	17	effect	effect	NOUN
easat-6927	308	18	of	of	ADP
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easat-6927	308	21	-	-	PUNCT
easat-6927	308	22	performance	performance	NOUN
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easat-6927	308	28	performance	performance	NOUN
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easat-6927	308	30	role	role	NOUN
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easat-6927	308	32	organizational	organizational	ADJ
easat-6927	308	33	learning	learning	NOUN
easat-6927	308	34	,	,	PUNCT
easat-6927	308	35	"	"	PUNCT
easat-6927	308	36	global	global	ADJ
easat-6927	308	37	business	business	NOUN
easat-6927	308	38	review	review	PROPN
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easat-6927	308	43	,	,	PUNCT
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easat-6927	308	46	3_suppl	3_suppl	NUM
easat-6927	308	47	,	,	PUNCT
easat-6927	308	48	pp	pp	ADJ
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easat-6927	309	1	107s-132s	107s-132s	NUM
easat-6927	309	2	,	,	PUNCT
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easat-6927	310	2	20	20	NUM
easat-6927	310	3	]	]	PUNCT
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easat-6927	310	37	sciences	science	NOUN
easat-6927	310	38	,	,	PUNCT
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easat-6927	310	40	.	.	PROPN
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easat-6927	310	42	,	,	PUNCT
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easat-6927	310	45	1	1	NUM
easat-6927	310	46	,	,	PUNCT
easat-6927	310	47	pp	pp	ADJ
easat-6927	310	48	.	.	PUNCT
easat-6927	310	49	106	106	NUM
easat-6927	310	50	-	-	SYM
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easat-6927	311	1	https://hdl.handle.net/10419/188284	https://hdl.handle.net/10419/188284	PROPN
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easat-6927	311	4	]	]	X
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easat-6927	313	1	235	235	NUM
easat-6927	313	2	-	-	SYM
easat-6927	313	3	249	249	NUM
easat-6927	313	4	,	,	PUNCT
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easat-6927	314	1	https://doi.org/10.1007/s11846-018-0319-7	https://doi.org/10.1007/s11846-018-0319-7	NUM
easat-6927	314	2	[	[	PUNCT
easat-6927	314	3	22	22	NUM
easat-6927	314	4	]	]	PUNCT
easat-6927	314	5	a.	a.	NOUN
easat-6927	314	6	m.	m.	PROPN
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easat-6927	314	8	,	,	PUNCT
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easat-6927	314	10	m.	m.	NOUN
easat-6927	314	11	agag	agag	PROPN
easat-6927	314	12	,	,	PUNCT
easat-6927	314	13	and	and	CCONJ
easat-6927	314	14	n.	n.	PROPN
easat-6927	314	15	a.	a.	PROPN
easat-6927	314	16	alkathiri	alkathiri	PROPN
easat-6927	314	17	,	,	PUNCT
easat-6927	314	18	"	"	PUNCT
easat-6927	314	19	how	how	SCONJ
easat-6927	314	20	ability	ability	NOUN
easat-6927	314	21	,	,	PUNCT
easat-6927	314	22	motivation	motivation	NOUN
easat-6927	314	23	and	and	CCONJ
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easat-6927	314	25	influence	influence	NOUN
easat-6927	314	26	travel	travel	NOUN
easat-6927	314	27	agents	agent	NOUN
easat-6927	314	28	performance	performance	NOUN
easat-6927	314	29	:	:	PUNCT
easat-6927	314	30	the	the	DET
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easat-6927	314	32	role	role	NOUN
easat-6927	314	33	of	of	ADP
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easat-6927	314	35	capacity	capacity	NOUN
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easat-6927	314	41	management	management	PROPN
easat-6927	314	42	,	,	PUNCT
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easat-6927	314	44	.	.	PROPN
easat-6927	314	45	22	22	NUM
easat-6927	314	46	,	,	PUNCT
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easat-6927	314	48	.	.	NOUN
easat-6927	314	49	1	1	NUM
easat-6927	314	50	,	,	PUNCT
easat-6927	314	51	pp	pp	ADJ
easat-6927	314	52	.	.	PUNCT
easat-6927	314	53	119141	119141	NUM
easat-6927	314	54	,	,	PUNCT
easat-6927	314	55	2018	2018	NUM
easat-6927	314	56	.	.	PUNCT
easat-6927	315	1	https://doi.org/10.1108/jkm-07-2017-0308	https://doi.org/10.1108/jkm-07-2017-0308	X
easat-6927	315	2	[	[	X
easat-6927	315	3	23	23	NUM
easat-6927	315	4	]	]	PUNCT
easat-6927	315	5	m.	m.	NOUN
easat-6927	315	6	román	román	PROPN
easat-6927	315	7	,	,	PUNCT
easat-6927	315	8	á	á	PROPN
easat-6927	315	9	.	.	PUNCT
easat-6927	315	10	tamayo	tamayo	PROPN
easat-6927	315	11	,	,	PUNCT
easat-6927	315	12	f.	f.	PROPN
easat-6927	315	13	gamero	gamero	PROPN
easat-6927	315	14	,	,	PUNCT
easat-6927	315	15	and	and	CCONJ
easat-6927	315	16	e.	e.	PROPN
easat-6927	315	17	romero	romero	PROPN
easat-6927	315	18	,	,	PUNCT
easat-6927	315	19	"	"	PUNCT
easat-6927	315	20	effects	effect	NOUN
easat-6927	315	21	of	of	ADP
easat-6927	315	22	resilience	resilience	NOUN
easat-6927	315	23	training	training	NOUN
easat-6927	315	24	on	on	ADP
easat-6927	315	25	academic	academic	ADJ
easat-6927	315	26	stress	stress	NOUN
easat-6927	315	27	and	and	CCONJ
easat-6927	315	28	psychological	psychological	ADJ
easat-6927	315	29	well	well	ADV
easat-6927	315	30	-	-	PUNCT
easat-6927	315	31	being	being	NOUN
easat-6927	315	32	in	in	ADP
easat-6927	315	33	university	university	NOUN
easat-6927	315	34	students	student	NOUN
easat-6927	315	35	,	,	PUNCT
easat-6927	315	36	"	"	PUNCT
easat-6927	315	37	journal	journal	NOUN
easat-6927	315	38	of	of	ADP
easat-6927	315	39	educational	educational	ADJ
easat-6927	315	40	research	research	NOUN
easat-6927	315	41	and	and	CCONJ
easat-6927	315	42	development	development	NOUN
easat-6927	315	43	,	,	PUNCT
easat-6927	315	44	vol	vol	NOUN
easat-6927	315	45	.	.	PROPN
easat-6927	315	46	39	39	NUM
easat-6927	315	47	,	,	PUNCT
easat-6927	315	48	no	no	INTJ
easat-6927	315	49	.	.	NOUN
easat-6927	315	50	2	2	NUM
easat-6927	315	51	,	,	PUNCT
easat-6927	315	52	pp	pp	ADJ
easat-6927	315	53	.	.	PUNCT
easat-6927	316	1	145–160	145–160	NUM
easat-6927	316	2	,	,	PUNCT
easat-6927	316	3	2015	2015	NUM
easat-6927	316	4	.	.	PUNCT
easat-6927	317	1	[	[	X
easat-6927	317	2	24	24	NUM
easat-6927	317	3	]	]	PUNCT
easat-6927	317	4	b.	b.	PROPN
easat-6927	317	5	aldebert	aldebert	PROPN
easat-6927	317	6	,	,	PUNCT
easat-6927	317	7	r.	r.	PROPN
easat-6927	317	8	j.	j.	PROPN
easat-6927	317	9	dang	dang	PROPN
easat-6927	317	10	,	,	PUNCT
easat-6927	317	11	and	and	CCONJ
easat-6927	317	12	c.	c.	PROPN
easat-6927	317	13	longhi	longhi	PROPN
easat-6927	317	14	,	,	PUNCT
easat-6927	317	15	"	"	PUNCT
easat-6927	317	16	innovation	innovation	NOUN
easat-6927	317	17	in	in	ADP
easat-6927	317	18	the	the	DET
easat-6927	317	19	tourism	tourism	NOUN
easat-6927	317	20	industry	industry	NOUN
easat-6927	317	21	:	:	PUNCT
easat-6927	317	22	the	the	DET
easat-6927	317	23	case	case	NOUN
easat-6927	317	24	of	of	ADP
easat-6927	317	25	tourism@	tourism@	PROPN
easat-6927	317	26	,	,	PUNCT
easat-6927	317	27	"	"	PUNCT
easat-6927	317	28	tourism	tourism	NOUN
easat-6927	317	29	management	management	NOUN
easat-6927	317	30	,	,	PUNCT
easat-6927	317	31	vol	vol	NOUN
easat-6927	317	32	.	.	PROPN
easat-6927	317	33	32	32	NUM
easat-6927	317	34	,	,	PUNCT
easat-6927	317	35	no	no	INTJ
easat-6927	317	36	.	.	NOUN
easat-6927	317	37	5	5	NUM
easat-6927	317	38	,	,	PUNCT
easat-6927	317	39	pp	pp	ADJ
easat-6927	317	40	.	.	PUNCT
easat-6927	318	1	1204	1204	NUM
easat-6927	318	2	-	-	SYM
easat-6927	318	3	1213	1213	NUM
easat-6927	318	4	,	,	PUNCT
easat-6927	318	5	2011	2011	NUM
easat-6927	318	6	.	.	PUNCT
easat-6927	319	1	https://doi.org/10.1016/j.tourman.2010.08.010	https://doi.org/10.1016/j.tourman.2010.08.010	PROPN
easat-6927	319	2	[	[	X
easat-6927	319	3	25	25	NUM
easat-6927	319	4	]	]	PUNCT
easat-6927	319	5	e.	e.	PROPN
easat-6927	319	6	kale	kale	PROPN
easat-6927	319	7	,	,	PUNCT
easat-6927	319	8	a.	a.	NOUN
easat-6927	319	9	aknar	aknar	PROPN
easat-6927	319	10	,	,	PUNCT
easat-6927	319	11	and	and	CCONJ
easat-6927	319	12	ö.	ö.	PROPN
easat-6927	319	13	başar	başar	NOUN
easat-6927	319	14	,	,	PUNCT
easat-6927	319	15	"	"	PUNCT
easat-6927	319	16	absorptive	absorptive	ADJ
easat-6927	319	17	capacity	capacity	NOUN
easat-6927	319	18	and	and	CCONJ
easat-6927	319	19	firm	firm	ADJ
easat-6927	319	20	performance	performance	NOUN
easat-6927	319	21	:	:	PUNCT
easat-6927	319	22	the	the	DET
easat-6927	319	23	mediating	mediate	VERB
easat-6927	319	24	role	role	NOUN
easat-6927	319	25	of	of	ADP
easat-6927	319	26	strategic	strategic	ADJ
easat-6927	319	27	agility	agility	NOUN
easat-6927	319	28	,	,	PUNCT
easat-6927	319	29	"	"	PUNCT
easat-6927	319	30	international	international	ADJ
easat-6927	319	31	journal	journal	NOUN
easat-6927	319	32	of	of	ADP
easat-6927	319	33	hospitality	hospitality	PROPN
easat-6927	319	34	management	management	NOUN
easat-6927	319	35	,	,	PUNCT
easat-6927	319	36	vol	vol	NOUN
easat-6927	319	37	.	.	PROPN
easat-6927	319	38	78	78	NUM
easat-6927	319	39	,	,	PUNCT
easat-6927	319	40	pp	pp	ADJ
easat-6927	319	41	.	.	PUNCT
easat-6927	320	1	276	276	NUM
easat-6927	320	2	-	-	SYM
easat-6927	320	3	283	283	NUM
easat-6927	320	4	,	,	PUNCT
easat-6927	320	5	2019	2019	NUM
easat-6927	320	6	.	.	PUNCT
easat-6927	321	1	[	[	X
easat-6927	321	2	26	26	NUM
easat-6927	321	3	]	]	PUNCT
easat-6927	321	4	l.	l.	PROPN
easat-6927	321	5	i.	i.	PROPN
easat-6927	321	6	fitriastuti	fitriastuti	PROPN
easat-6927	321	7	,	,	PUNCT
easat-6927	321	8	s.	s.	PROPN
easat-6927	321	9	sujoko	sujoko	PROPN
easat-6927	321	10	,	,	PUNCT
easat-6927	321	11	t.	t.	NOUN
easat-6927	321	12	herawan	herawan	PROPN
easat-6927	321	13	,	,	PUNCT
easat-6927	321	14	and	and	CCONJ
easat-6927	321	15	y.	y.	PROPN
easat-6927	321	16	vemberi	vemberi	PROPN
easat-6927	321	17	,	,	PUNCT
easat-6927	321	18	"	"	PUNCT
easat-6927	321	19	a	a	DET
easat-6927	321	20	conceptual	conceptual	ADJ
easat-6927	321	21	framework	framework	NOUN
easat-6927	321	22	on	on	ADP
easat-6927	321	23	the	the	DET
easat-6927	321	24	effect	effect	NOUN
easat-6927	321	25	of	of	ADP
easat-6927	321	26	knowledge	knowledge	NOUN
easat-6927	321	27	management	management	NOUN
easat-6927	321	28	system	system	NOUN
easat-6927	321	29	usage	usage	NOUN
easat-6927	321	30	,	,	PUNCT
easat-6927	321	31	organizational	organizational	ADJ
easat-6927	321	32	learning	learning	NOUN
easat-6927	321	33	on	on	ADP
easat-6927	321	34	innovation	innovation	NOUN
easat-6927	321	35	and	and	CCONJ
easat-6927	321	36	organizational	organizational	ADJ
easat-6927	321	37	performance	performance	NOUN
easat-6927	321	38	,	,	PUNCT
easat-6927	321	39	"	"	PUNCT
easat-6927	321	40	quality	quality	NOUN
easat-6927	321	41	-	-	PUNCT
easat-6927	321	42	access	access	NOUN
easat-6927	321	43	to	to	ADP
easat-6927	321	44	success	success	NOUN
easat-6927	321	45	,	,	PUNCT
easat-6927	321	46	vol	vol	NOUN
easat-6927	321	47	.	.	PROPN
easat-6927	321	48	21	21	NUM
easat-6927	321	49	,	,	PUNCT
easat-6927	321	50	no	no	INTJ
easat-6927	321	51	.	.	NOUN
easat-6927	321	52	176	176	NUM
easat-6927	321	53	,	,	PUNCT
easat-6927	321	54	pp	pp	ADJ
easat-6927	321	55	.	.	PUNCT
easat-6927	321	56	42–47	42–47	NUM
easat-6927	321	57	,	,	PUNCT
easat-6927	321	58	2020	2020	NUM
easat-6927	321	59	.	.	PUNCT
easat-6927	322	1	https://doi.org/10.1007/s10490-013-9369-1	https://doi.org/10.1007/s10490-013-9369-1	NUM
easat-6927	323	1	https://doi.org/10.20448/journal.500/2016.3.3/500.3.182.190	https://doi.org/10.20448/journal.500/2016.3.3/500.3.182.190	VERB
easat-6927	323	2	http://dx.doi.org/10.4067/s0718-235x2019000100072	http://dx.doi.org/10.4067/s0718-235x2019000100072	NOUN
easat-6927	323	3	https://doi.org/10.1177/1354816618823	https://doi.org/10.1177/1354816618823	NUM
easat-6927	323	4	https://doi.org/10.1080/0376835x.2020.1808948	https://doi.org/10.1080/0376835x.2020.1808948	PROPN
easat-6927	323	5	https://doi.org/10.1108/jic-11-2018-0206	https://doi.org/10.1108/jic-11-2018-0206	PROPN
easat-6927	323	6	https://doi.org/10.1108/jic-11-2018-0206	https://doi.org/10.1108/jic-11-2018-0206	NOUN
easat-6927	323	7	https://doi.org/10.1080/19761597.2020.1798796	https://doi.org/10.1080/19761597.2020.1798796	PROPN
easat-6927	323	8	https://doi.org/10.1108/ejtd-06-2020-0111	https://doi.org/10.1108/ejtd-06-2020-0111	PROPN
easat-6927	323	9	https://doi.org/10.1504/ijtm.2006.009969	https://doi.org/10.1504/ijtm.2006.009969	PROPN
easat-6927	323	10	https://doi.org/10.1080/13675567.2012.669469	https://doi.org/10.1080/13675567.2012.669469	PROPN
easat-6927	323	11	https://doi.org/10.1016/j.procs.2013.05.154	https://doi.org/10.1016/j.procs.2013.05.154	NUM
easat-6927	323	12	https://doi.org/10.1108/jmd-09-2015-0134	https://doi.org/10.1108/jmd-09-2015-0134	PROPN
easat-6927	323	13	https://doi.org/10.1177/0972150916631193	https://doi.org/10.1177/0972150916631193	NOUN
easat-6927	323	14	https://hdl.handle.net/10419/188284	https://hdl.handle.net/10419/188284	PROPN
easat-6927	323	15	https://doi.org/10.1007/s11846-018-0319-7	https://doi.org/10.1007/s11846-018-0319-7	NUM
easat-6927	323	16	https://doi.org/10.1108/jkm-07-2017-0308	https://doi.org/10.1108/jkm-07-2017-0308	VERB
easat-6927	323	17	https://doi.org/10.1016/j.tourman.2010.08.010	https://doi.org/10.1016/j.tourman.2010.08.010	PROPN
easat-6927	323	18	487	487	NUM
easat-6927	323	19	edelweiss	edelweiss	PROPN
easat-6927	323	20	applied	apply	VERB
easat-6927	323	21	science	science	NOUN
easat-6927	323	22	and	and	CCONJ
easat-6927	323	23	technology	technology	NOUN
easat-6927	323	24	issn	issn	PROPN
easat-6927	323	25	:	:	PUNCT
easat-6927	323	26	2576	2576	NUM
easat-6927	323	27	-	-	SYM
easat-6927	323	28	8484	8484	NUM
easat-6927	323	29	vol	vol	NOUN
easat-6927	323	30	.	.	PROPN
easat-6927	324	1	9	9	NUM
easat-6927	324	2	,	,	PUNCT
easat-6927	324	3	no	no	INTJ
easat-6927	324	4	.	.	NOUN
easat-6927	324	5	5	5	NUM
easat-6927	324	6	:	:	PUNCT
easat-6927	324	7	473	473	NUM
easat-6927	324	8	-	-	SYM
easat-6927	324	9	488	488	NUM
easat-6927	324	10	,	,	PUNCT
easat-6927	324	11	2025	2025	NUM
easat-6927	324	12	doi	doi	NOUN
easat-6927	324	13	:	:	PUNCT
easat-6927	324	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	324	15	©	©	PROPN
easat-6927	324	16	2025	2025	NUM
easat-6927	324	17	by	by	ADP
easat-6927	324	18	the	the	DET
easat-6927	324	19	authors	author	NOUN
easat-6927	324	20	;	;	PUNCT
easat-6927	324	21	licensee	licensee	PROPN
easat-6927	324	22	learning	learning	NOUN
easat-6927	324	23	gate	gate	NOUN
easat-6927	325	1	[	[	X
easat-6927	325	2	27	27	NUM
easat-6927	325	3	]	]	X
easat-6927	325	4	i.	i.	PROPN
easat-6927	325	5	v.	v.	PROPN
easat-6927	325	6	kozlenkova	kozlenkova	PROPN
easat-6927	325	7	,	,	PUNCT
easat-6927	325	8	s.	s.	PROPN
easat-6927	325	9	a.	a.	PROPN
easat-6927	325	10	samaha	samaha	PROPN
easat-6927	325	11	,	,	PUNCT
easat-6927	325	12	and	and	CCONJ
easat-6927	325	13	r.	r.	PROPN
easat-6927	325	14	w.	w.	PROPN
easat-6927	325	15	palmatier	palmatier	PROPN
easat-6927	325	16	,	,	PUNCT
easat-6927	325	17	"	"	PUNCT
easat-6927	325	18	resource	resource	NOUN
easat-6927	325	19	-	-	PUNCT
easat-6927	325	20	based	base	VERB
easat-6927	325	21	theory	theory	NOUN
easat-6927	325	22	in	in	ADP
easat-6927	325	23	marketing	marketing	NOUN
easat-6927	325	24	,	,	PUNCT
easat-6927	325	25	"	"	PUNCT
easat-6927	325	26	journal	journal	NOUN
easat-6927	325	27	of	of	ADP
easat-6927	325	28	the	the	DET
easat-6927	325	29	academy	academy	NOUN
easat-6927	325	30	of	of	ADP
easat-6927	325	31	marketing	marketing	NOUN
easat-6927	325	32	science	science	NOUN
easat-6927	325	33	,	,	PUNCT
easat-6927	325	34	vol	vol	NOUN
easat-6927	325	35	.	.	PROPN
easat-6927	326	1	42	42	NUM
easat-6927	326	2	,	,	PUNCT
easat-6927	326	3	no	no	INTJ
easat-6927	326	4	.	.	NOUN
easat-6927	326	5	1	1	NUM
easat-6927	326	6	,	,	PUNCT
easat-6927	326	7	pp	pp	ADJ
easat-6927	326	8	.	.	PUNCT
easat-6927	327	1	1	1	NUM
easat-6927	327	2	-	-	SYM
easat-6927	327	3	21	21	NUM
easat-6927	327	4	,	,	PUNCT
easat-6927	327	5	2014	2014	NUM
easat-6927	327	6	.	.	PUNCT
easat-6927	328	1	https://doi.org/10.1007/s11747-013-0336-7	https://doi.org/10.1007/s11747-013-0336-7	NUM
easat-6927	328	2	[	[	X
easat-6927	328	3	28	28	NUM
easat-6927	328	4	]	]	X
easat-6927	328	5	h.	h.	PROPN
easat-6927	328	6	m.	m.	PROPN
easat-6927	328	7	vu	vu	PROPN
easat-6927	328	8	,	,	PUNCT
easat-6927	328	9	"	"	PUNCT
easat-6927	328	10	a	a	DET
easat-6927	328	11	review	review	NOUN
easat-6927	328	12	of	of	ADP
easat-6927	328	13	dynamic	dynamic	ADJ
easat-6927	328	14	capabilities	capability	NOUN
easat-6927	328	15	,	,	PUNCT
easat-6927	328	16	innovation	innovation	NOUN
easat-6927	328	17	capabilities	capability	NOUN
easat-6927	328	18	,	,	PUNCT
easat-6927	328	19	entrepreneurial	entrepreneurial	ADJ
easat-6927	328	20	capabilities	capability	NOUN
easat-6927	328	21	and	and	CCONJ
easat-6927	328	22	their	their	PRON
easat-6927	328	23	consequences	consequence	NOUN
easat-6927	328	24	,	,	PUNCT
easat-6927	328	25	"	"	PUNCT
easat-6927	328	26	the	the	DET
easat-6927	328	27	journal	journal	NOUN
easat-6927	328	28	of	of	ADP
easat-6927	328	29	asian	asian	ADJ
easat-6927	328	30	finance	finance	NOUN
easat-6927	328	31	,	,	PUNCT
easat-6927	328	32	economics	economic	NOUN
easat-6927	328	33	and	and	CCONJ
easat-6927	328	34	business	business	NOUN
easat-6927	328	35	,	,	PUNCT
easat-6927	328	36	vol	vol	NOUN
easat-6927	328	37	.	.	PROPN
easat-6927	328	38	7	7	NUM
easat-6927	328	39	,	,	PUNCT
easat-6927	328	40	no	no	INTJ
easat-6927	328	41	.	.	NOUN
easat-6927	328	42	8	8	NUM
easat-6927	328	43	,	,	PUNCT
easat-6927	328	44	pp	pp	ADJ
easat-6927	328	45	.	.	PUNCT
easat-6927	329	1	485	485	NUM
easat-6927	329	2	-	-	SYM
easat-6927	329	3	494	494	NUM
easat-6927	329	4	,	,	PUNCT
easat-6927	329	5	2020	2020	NUM
easat-6927	329	6	.	.	PUNCT
easat-6927	330	1	https://doi.org/10.13106/jafeb.2020.vol7.no8.485	https://doi.org/10.13106/jafeb.2020.vol7.no8.485	NOUN
easat-6927	330	2	[	[	X
easat-6927	330	3	29	29	NUM
easat-6927	330	4	]	]	X
easat-6927	330	5	c.-h	c.-h	NOUN
easat-6927	330	6	.	.	PUNCT
easat-6927	331	1	chin	chin	PROPN
easat-6927	331	2	,	,	PUNCT
easat-6927	331	3	m.-c	m.-c	NOUN
easat-6927	331	4	.	.	PUNCT
easat-6927	332	1	lo	lo	PROPN
easat-6927	332	2	,	,	PUNCT
easat-6927	332	3	and	and	CCONJ
easat-6927	332	4	t.	t.	PROPN
easat-6927	332	5	ramayah	ramayah	NOUN
easat-6927	332	6	,	,	PUNCT
easat-6927	332	7	"	"	PUNCT
easat-6927	332	8	market	market	NOUN
easat-6927	332	9	orientation	orientation	NOUN
easat-6927	332	10	and	and	CCONJ
easat-6927	332	11	organizational	organizational	ADJ
easat-6927	332	12	performance	performance	NOUN
easat-6927	332	13	:	:	PUNCT
easat-6927	332	14	the	the	DET
easat-6927	332	15	moderating	moderate	VERB
easat-6927	332	16	role	role	NOUN
easat-6927	332	17	of	of	ADP
easat-6927	332	18	service	service	NOUN
easat-6927	332	19	quality	quality	NOUN
easat-6927	332	20	,	,	PUNCT
easat-6927	332	21	"	"	PUNCT
easat-6927	332	22	sage	sage	NOUN
easat-6927	332	23	open	open	ADJ
easat-6927	332	24	,	,	PUNCT
easat-6927	332	25	vol	vol	NOUN
easat-6927	332	26	.	.	PROPN
easat-6927	333	1	3	3	NUM
easat-6927	333	2	,	,	PUNCT
easat-6927	333	3	no	no	INTJ
easat-6927	333	4	.	.	NOUN
easat-6927	333	5	4	4	NUM
easat-6927	333	6	,	,	PUNCT
easat-6927	333	7	pp	pp	ADJ
easat-6927	333	8	.	.	PUNCT
easat-6927	334	1	1–14	1–14	PROPN
easat-6927	334	2	,	,	PUNCT
easat-6927	334	3	2013	2013	NUM
easat-6927	334	4	.	.	PUNCT
easat-6927	335	1	https://doi.org/10.1177/2158244013512664	https://doi.org/10.1177/2158244013512664	X
easat-6927	336	1	[	[	X
easat-6927	336	2	30	30	NUM
easat-6927	336	3	]	]	PUNCT
easat-6927	336	4	j.	j.	PROPN
easat-6927	336	5	c.	c.	PROPN
easat-6927	336	6	narver	narver	PROPN
easat-6927	336	7	and	and	CCONJ
easat-6927	336	8	s.	s.	PROPN
easat-6927	336	9	f.	f.	PROPN
easat-6927	336	10	slater	slater	PROPN
easat-6927	336	11	,	,	PUNCT
easat-6927	336	12	"	"	PUNCT
easat-6927	336	13	the	the	DET
easat-6927	336	14	effect	effect	NOUN
easat-6927	336	15	of	of	ADP
easat-6927	336	16	a	a	DET
easat-6927	336	17	market	market	NOUN
easat-6927	336	18	orientation	orientation	NOUN
easat-6927	336	19	on	on	ADP
easat-6927	336	20	business	business	NOUN
easat-6927	336	21	profitability	profitability	NOUN
easat-6927	336	22	,	,	PUNCT
easat-6927	336	23	"	"	PUNCT
easat-6927	336	24	journal	journal	NOUN
easat-6927	336	25	of	of	ADP
easat-6927	336	26	marketing	marketing	NOUN
easat-6927	336	27	,	,	PUNCT
easat-6927	336	28	vol	vol	NOUN
easat-6927	336	29	.	.	PROPN
easat-6927	336	30	54	54	NUM
easat-6927	336	31	,	,	PUNCT
easat-6927	336	32	no	no	INTJ
easat-6927	336	33	.	.	NOUN
easat-6927	336	34	4	4	NUM
easat-6927	336	35	,	,	PUNCT
easat-6927	336	36	pp	pp	ADJ
easat-6927	336	37	.	.	PUNCT
easat-6927	337	1	20	20	NUM
easat-6927	337	2	-	-	SYM
easat-6927	337	3	35	35	NUM
easat-6927	337	4	,	,	PUNCT
easat-6927	337	5	1990	1990	NUM
easat-6927	337	6	.	.	PUNCT
easat-6927	338	1	https://doi.org/10.2307/1251757	https://doi.org/10.2307/1251757	VERB
easat-6927	339	1	[	[	X
easat-6927	339	2	31	31	NUM
easat-6927	339	3	]	]	PUNCT
easat-6927	339	4	g.	g.	PROPN
easat-6927	339	5	jogaratnam	jogaratnam	PROPN
easat-6927	339	6	,	,	PUNCT
easat-6927	339	7	"	"	PUNCT
easat-6927	339	8	how	how	SCONJ
easat-6927	339	9	organizational	organizational	ADJ
easat-6927	339	10	culture	culture	NOUN
easat-6927	339	11	influences	influence	VERB
easat-6927	339	12	market	market	NOUN
easat-6927	339	13	orientation	orientation	NOUN
easat-6927	339	14	and	and	CCONJ
easat-6927	339	15	business	business	NOUN
easat-6927	339	16	performance	performance	NOUN
easat-6927	339	17	in	in	ADP
easat-6927	339	18	the	the	DET
easat-6927	339	19	restaurant	restaurant	NOUN
easat-6927	339	20	industry	industry	NOUN
easat-6927	339	21	,	,	PUNCT
easat-6927	339	22	"	"	PUNCT
easat-6927	339	23	journal	journal	NOUN
easat-6927	339	24	of	of	ADP
easat-6927	339	25	hospitality	hospitality	NOUN
easat-6927	339	26	and	and	CCONJ
easat-6927	339	27	tourism	tourism	NOUN
easat-6927	339	28	management	management	NOUN
easat-6927	339	29	,	,	PUNCT
easat-6927	339	30	vol	vol	NOUN
easat-6927	339	31	.	.	PROPN
easat-6927	340	1	31	31	NUM
easat-6927	340	2	,	,	PUNCT
easat-6927	340	3	pp	pp	ADJ
easat-6927	340	4	.	.	PUNCT
easat-6927	341	1	211	211	NUM
easat-6927	341	2	-	-	SYM
easat-6927	341	3	219	219	NUM
easat-6927	341	4	,	,	PUNCT
easat-6927	341	5	2017	2017	NUM
easat-6927	341	6	.	.	PUNCT
easat-6927	342	1	https://doi.org/10.1016/j.jhtm.2017.03.002	https://doi.org/10.1016/j.jhtm.2017.03.002	NOUN
easat-6927	342	2	[	[	X
easat-6927	342	3	32	32	NUM
easat-6927	342	4	]	]	PUNCT
easat-6927	342	5	s.	s.	PROPN
easat-6927	342	6	agarwal	agarwal	PROPN
easat-6927	342	7	,	,	PUNCT
easat-6927	342	8	m.	m.	NOUN
easat-6927	342	9	krishna	krishna	PROPN
easat-6927	342	10	erramilli	erramilli	PROPN
easat-6927	342	11	,	,	PUNCT
easat-6927	342	12	and	and	CCONJ
easat-6927	342	13	c.	c.	PROPN
easat-6927	342	14	s.	s.	PROPN
easat-6927	342	15	dev	dev	PROPN
easat-6927	342	16	,	,	PUNCT
easat-6927	342	17	"	"	PUNCT
easat-6927	342	18	market	market	NOUN
easat-6927	342	19	orientation	orientation	NOUN
easat-6927	342	20	and	and	CCONJ
easat-6927	342	21	performance	performance	NOUN
easat-6927	342	22	in	in	ADP
easat-6927	342	23	service	service	NOUN
easat-6927	342	24	firms	firm	NOUN
easat-6927	342	25	:	:	PUNCT
easat-6927	342	26	role	role	NOUN
easat-6927	342	27	of	of	ADP
easat-6927	342	28	innovation	innovation	NOUN
easat-6927	342	29	,	,	PUNCT
easat-6927	342	30	"	"	PUNCT
easat-6927	342	31	journal	journal	NOUN
easat-6927	342	32	of	of	ADP
easat-6927	342	33	services	service	NOUN
easat-6927	342	34	marketing	marketing	NOUN
easat-6927	342	35	,	,	PUNCT
easat-6927	342	36	vol	vol	NOUN
easat-6927	342	37	.	.	PROPN
easat-6927	343	1	17	17	NUM
easat-6927	343	2	,	,	PUNCT
easat-6927	343	3	no	no	INTJ
easat-6927	343	4	.	.	NOUN
easat-6927	343	5	1	1	NUM
easat-6927	343	6	,	,	PUNCT
easat-6927	343	7	pp	pp	ADJ
easat-6927	343	8	.	.	PUNCT
easat-6927	344	1	68	68	NUM
easat-6927	344	2	-	-	SYM
easat-6927	344	3	82	82	NUM
easat-6927	344	4	,	,	PUNCT
easat-6927	344	5	2003	2003	NUM
easat-6927	344	6	.	.	PUNCT
easat-6927	345	1	https://doi.org/10.1108/08876040310461282	https://doi.org/10.1108/08876040310461282	X
easat-6927	346	1	[	[	X
easat-6927	346	2	33	33	NUM
easat-6927	346	3	]	]	PUNCT
easat-6927	346	4	f.	f.	PROPN
easat-6927	346	5	c.	c.	PROPN
easat-6927	346	6	a.	a.	PROPN
easat-6927	346	7	sampaio	sampaio	PROPN
easat-6927	346	8	,	,	PUNCT
easat-6927	346	9	j.	j.	PROPN
easat-6927	346	10	m.	m.	PROPN
easat-6927	346	11	hernández	hernández	PROPN
easat-6927	346	12	mogollón	mogollón	PROPN
easat-6927	346	13	,	,	PUNCT
easat-6927	346	14	and	and	CCONJ
easat-6927	346	15	r.	r.	PROPN
easat-6927	346	16	j.	j.	PROPN
easat-6927	346	17	de	de	PROPN
easat-6927	346	18	ascensão	ascensão	PROPN
easat-6927	346	19	gouveia	gouveia	PROPN
easat-6927	346	20	rodrigues	rodrigues	PROPN
easat-6927	346	21	,	,	PUNCT
easat-6927	346	22	"	"	PUNCT
easat-6927	346	23	the	the	DET
easat-6927	346	24	relationship	relationship	NOUN
easat-6927	346	25	between	between	ADP
easat-6927	346	26	market	market	NOUN
easat-6927	346	27	orientation	orientation	NOUN
easat-6927	346	28	,	,	PUNCT
easat-6927	346	29	customer	customer	NOUN
easat-6927	346	30	loyalty	loyalty	NOUN
easat-6927	346	31	and	and	CCONJ
easat-6927	346	32	business	business	NOUN
easat-6927	346	33	performance	performance	NOUN
easat-6927	346	34	:	:	PUNCT
easat-6927	346	35	a	a	DET
easat-6927	346	36	sample	sample	NOUN
easat-6927	346	37	from	from	ADP
easat-6927	346	38	the	the	DET
easat-6927	346	39	western	western	PROPN
easat-6927	346	40	europe	europe	PROPN
easat-6927	346	41	hotel	hotel	NOUN
easat-6927	346	42	industry	industry	NOUN
easat-6927	346	43	,	,	PUNCT
easat-6927	346	44	"	"	PUNCT
easat-6927	346	45	tourism	tourism	NOUN
easat-6927	346	46	and	and	CCONJ
easat-6927	346	47	hospitality	hospitality	NOUN
easat-6927	346	48	research	research	NOUN
easat-6927	346	49	,	,	PUNCT
easat-6927	346	50	vol	vol	NOUN
easat-6927	346	51	.	.	PROPN
easat-6927	346	52	20	20	NUM
easat-6927	346	53	,	,	PUNCT
easat-6927	346	54	no	no	INTJ
easat-6927	346	55	.	.	NOUN
easat-6927	346	56	2	2	NUM
easat-6927	346	57	,	,	PUNCT
easat-6927	346	58	pp	pp	ADJ
easat-6927	346	59	.	.	PUNCT
easat-6927	347	1	131	131	NUM
easat-6927	347	2	-	-	SYM
easat-6927	347	3	143	143	NUM
easat-6927	347	4	,	,	PUNCT
easat-6927	347	5	2020	2020	NUM
easat-6927	347	6	.	.	PUNCT
easat-6927	348	1	https://doi.org/10.1177/1467358419829179	https://doi.org/10.1177/1467358419829179	NOUN
easat-6927	348	2	[	[	X
easat-6927	348	3	34	34	NUM
easat-6927	348	4	]	]	X
easat-6927	348	5	i.	i.	PROPN
easat-6927	348	6	s.	s.	PROPN
easat-6927	348	7	al	al	PROPN
easat-6927	348	8	koliby	koliby	PROPN
easat-6927	348	9	,	,	PUNCT
easat-6927	348	10	n.	n.	PROPN
easat-6927	348	11	a.	a.	PROPN
easat-6927	348	12	b.	b.	PROPN
easat-6927	348	13	mehat	mehat	PROPN
easat-6927	348	14	,	,	PUNCT
easat-6927	348	15	a.	a.	PROPN
easat-6927	348	16	k.	k.	PROPN
easat-6927	349	1	al	al	PROPN
easat-6927	349	2	-	-	PUNCT
easat-6927	349	3	swidi	swidi	PROPN
easat-6927	349	4	,	,	PUNCT
easat-6927	349	5	and	and	CCONJ
easat-6927	349	6	m.	m.	PROPN
easat-6927	349	7	a.	a.	PROPN
easat-6927	349	8	al	al	PROPN
easat-6927	349	9	-	-	PUNCT
easat-6927	349	10	hakimi	hakimi	PROPN
easat-6927	349	11	,	,	PUNCT
easat-6927	349	12	"	"	PUNCT
easat-6927	349	13	unveiling	unveil	VERB
easat-6927	349	14	the	the	DET
easat-6927	349	15	linkages	linkage	NOUN
easat-6927	349	16	between	between	ADP
easat-6927	349	17	entrepreneurial	entrepreneurial	ADJ
easat-6927	349	18	culture	culture	NOUN
easat-6927	349	19	,	,	PUNCT
easat-6927	349	20	innovation	innovation	NOUN
easat-6927	349	21	capability	capability	NOUN
easat-6927	349	22	,	,	PUNCT
easat-6927	349	23	digital	digital	ADJ
easat-6927	349	24	marketing	marketing	NOUN
easat-6927	349	25	capability	capability	NOUN
easat-6927	349	26	and	and	CCONJ
easat-6927	349	27	sustainable	sustainable	ADJ
easat-6927	349	28	competitive	competitive	ADJ
easat-6927	349	29	performance	performance	NOUN
easat-6927	349	30	of	of	ADP
easat-6927	349	31	manufacturing	manufacture	VERB
easat-6927	349	32	smes	sme	NOUN
easat-6927	349	33	:	:	PUNCT
easat-6927	349	34	evidence	evidence	NOUN
easat-6927	349	35	from	from	ADP
easat-6927	349	36	emerging	emerge	VERB
easat-6927	349	37	countries	country	NOUN
easat-6927	349	38	,	,	PUNCT
easat-6927	349	39	"	"	PUNCT
easat-6927	349	40	the	the	DET
easat-6927	349	41	bottom	bottom	ADJ
easat-6927	349	42	line	line	NOUN
easat-6927	349	43	,	,	PUNCT
easat-6927	349	44	vol	vol	NOUN
easat-6927	349	45	.	.	PROPN
easat-6927	349	46	37	37	NUM
easat-6927	349	47	,	,	PUNCT
easat-6927	349	48	no	no	INTJ
easat-6927	349	49	.	.	NOUN
easat-6927	349	50	4	4	NUM
easat-6927	349	51	,	,	PUNCT
easat-6927	349	52	pp	pp	ADJ
easat-6927	349	53	.	.	PUNCT
easat-6927	350	1	473	473	NUM
easat-6927	350	2	-	-	SYM
easat-6927	350	3	500	500	NUM
easat-6927	350	4	,	,	PUNCT
easat-6927	350	5	2024	2024	NUM
easat-6927	350	6	.	.	PUNCT
easat-6927	351	1	https://doi.org/10.1108/bl-08-2023-0241	https://doi.org/10.1108/bl-08-2023-0241	X
easat-6927	351	2	[	[	X
easat-6927	351	3	35	35	NUM
easat-6927	351	4	]	]	PUNCT
easat-6927	351	5	j.-p	j.-p	PROPN
easat-6927	351	6	.	.	PUNCT
easat-6927	352	1	huhtala	huhtala	PROPN
easat-6927	352	2	,	,	PUNCT
easat-6927	352	3	a.	a.	NOUN
easat-6927	352	4	sihvonen	sihvonen	PROPN
easat-6927	352	5	,	,	PUNCT
easat-6927	352	6	j.	j.	PROPN
easat-6927	352	7	frösén	frösén	PROPN
easat-6927	352	8	,	,	PUNCT
easat-6927	352	9	m.	m.	NOUN
easat-6927	352	10	jaakkola	jaakkola	PROPN
easat-6927	352	11	,	,	PUNCT
easat-6927	352	12	and	and	CCONJ
easat-6927	352	13	h.	h.	PROPN
easat-6927	352	14	tikkanen	tikkanen	PROPN
easat-6927	352	15	,	,	PUNCT
easat-6927	352	16	"	"	PUNCT
easat-6927	352	17	market	market	NOUN
easat-6927	352	18	orientation	orientation	NOUN
easat-6927	352	19	,	,	PUNCT
easat-6927	352	20	innovation	innovation	NOUN
easat-6927	352	21	capability	capability	NOUN
easat-6927	352	22	and	and	CCONJ
easat-6927	352	23	business	business	NOUN
easat-6927	352	24	performance	performance	NOUN
easat-6927	352	25	:	:	PUNCT
easat-6927	352	26	insights	insight	NOUN
easat-6927	352	27	from	from	ADP
easat-6927	352	28	the	the	DET
easat-6927	352	29	global	global	ADJ
easat-6927	352	30	financial	financial	ADJ
easat-6927	352	31	crisis	crisis	NOUN
easat-6927	352	32	,	,	PUNCT
easat-6927	352	33	"	"	PUNCT
easat-6927	352	34	baltic	baltic	ADJ
easat-6927	352	35	journal	journal	NOUN
easat-6927	352	36	of	of	ADP
easat-6927	352	37	management	management	NOUN
easat-6927	352	38	,	,	PUNCT
easat-6927	352	39	vol	vol	NOUN
easat-6927	352	40	.	.	PROPN
easat-6927	352	41	9	9	NUM
easat-6927	352	42	,	,	PUNCT
easat-6927	352	43	no	no	INTJ
easat-6927	352	44	.	.	NOUN
easat-6927	352	45	2	2	NUM
easat-6927	352	46	,	,	PUNCT
easat-6927	352	47	pp	pp	ADJ
easat-6927	352	48	.	.	PUNCT
easat-6927	352	49	134152	134152	NUM
easat-6927	352	50	,	,	PUNCT
easat-6927	352	51	2014	2014	NUM
easat-6927	352	52	.	.	PUNCT
easat-6927	353	1	https://doi.org/10.1108/bjm-03-2013-0044	https://doi.org/10.1108/bjm-03-2013-0044	ADP
easat-6927	353	2	[	[	X
easat-6927	353	3	36	36	NUM
easat-6927	353	4	]	]	X
easat-6927	353	5	d.	d.	PROPN
easat-6927	353	6	h.	h.	PROPN
easat-6927	353	7	laksana	laksana	PROPN
easat-6927	353	8	,	,	PUNCT
easat-6927	353	9	s.	s.	PROPN
easat-6927	353	10	apriliado	apriliado	PROPN
easat-6927	353	11	,	,	PUNCT
easat-6927	353	12	and	and	CCONJ
easat-6927	353	13	t.	t.	PROPN
easat-6927	353	14	kusmantini	kusmantini	PROPN
easat-6927	353	15	,	,	PUNCT
easat-6927	353	16	"	"	PUNCT
easat-6927	353	17	influence	influence	NOUN
easat-6927	353	18	of	of	ADP
easat-6927	353	19	market	market	NOUN
easat-6927	353	20	orientation	orientation	NOUN
easat-6927	353	21	,	,	PUNCT
easat-6927	353	22	learning	learn	VERB
easat-6927	353	23	orientation	orientation	NOUN
easat-6927	353	24	,	,	PUNCT
easat-6927	353	25	and	and	CCONJ
easat-6927	353	26	innovation	innovation	NOUN
easat-6927	353	27	capabilities	capability	NOUN
easat-6927	353	28	and	and	CCONJ
easat-6927	353	29	their	their	PRON
easat-6927	353	30	impact	impact	NOUN
easat-6927	353	31	on	on	ADP
easat-6927	353	32	competitive	competitive	ADJ
easat-6927	353	33	advantage	advantage	NOUN
easat-6927	353	34	and	and	CCONJ
easat-6927	353	35	company	company	NOUN
easat-6927	353	36	performance	performance	NOUN
easat-6927	353	37	,	,	PUNCT
easat-6927	353	38	"	"	PUNCT
easat-6927	353	39	journal	journal	NOUN
easat-6927	353	40	of	of	ADP
easat-6927	353	41	the	the	DET
easat-6927	353	42	community	community	NOUN
easat-6927	353	43	development	development	NOUN
easat-6927	353	44	in	in	ADP
easat-6927	353	45	asia	asia	PROPN
easat-6927	353	46	,	,	PUNCT
easat-6927	353	47	vol	vol	NOUN
easat-6927	353	48	.	.	PROPN
easat-6927	353	49	5	5	NUM
easat-6927	353	50	,	,	PUNCT
easat-6927	353	51	no	no	INTJ
easat-6927	353	52	.	.	NOUN
easat-6927	353	53	2	2	NUM
easat-6927	353	54	,	,	PUNCT
easat-6927	353	55	pp	pp	ADJ
easat-6927	353	56	.	.	PUNCT
easat-6927	354	1	11	11	NUM
easat-6927	354	2	-	-	SYM
easat-6927	354	3	23	23	NUM
easat-6927	354	4	,	,	PUNCT
easat-6927	354	5	2022	2022	NUM
easat-6927	354	6	.	.	PUNCT
easat-6927	355	1	https://doi.org/10.32535/jcda.v5i2.1492	https://doi.org/10.32535/jcda.v5i2.1492	PUNCT
easat-6927	356	1	[	[	X
easat-6927	356	2	37	37	NUM
easat-6927	356	3	]	]	PUNCT
easat-6927	356	4	j.	j.	PROPN
easat-6927	356	5	k.	k.	PROPN
easat-6927	356	6	han	han	PROPN
easat-6927	356	7	,	,	PUNCT
easat-6927	356	8	n.	n.	PROPN
easat-6927	356	9	kim	kim	PROPN
easat-6927	356	10	,	,	PUNCT
easat-6927	356	11	and	and	CCONJ
easat-6927	356	12	r.	r.	PROPN
easat-6927	356	13	k.	k.	PROPN
easat-6927	356	14	srivastava	srivastava	PROPN
easat-6927	356	15	,	,	PUNCT
easat-6927	356	16	"	"	PUNCT
easat-6927	356	17	market	market	NOUN
easat-6927	356	18	orientation	orientation	NOUN
easat-6927	356	19	and	and	CCONJ
easat-6927	356	20	organizational	organizational	ADJ
easat-6927	356	21	performance	performance	NOUN
easat-6927	356	22	:	:	PUNCT
easat-6927	356	23	is	be	AUX
easat-6927	356	24	innovation	innovation	NOUN
easat-6927	356	25	a	a	DET
easat-6927	356	26	missing	miss	VERB
easat-6927	356	27	link	link	NOUN
easat-6927	356	28	?	?	PUNCT
easat-6927	356	29	,	,	PUNCT
easat-6927	356	30	"	"	PUNCT
easat-6927	356	31	journal	journal	NOUN
easat-6927	356	32	of	of	ADP
easat-6927	356	33	marketing	marketing	NOUN
easat-6927	356	34	,	,	PUNCT
easat-6927	356	35	vol	vol	NOUN
easat-6927	356	36	.	.	PROPN
easat-6927	356	37	62	62	NUM
easat-6927	356	38	,	,	PUNCT
easat-6927	356	39	no	no	INTJ
easat-6927	356	40	.	.	NOUN
easat-6927	356	41	4	4	NUM
easat-6927	356	42	,	,	PUNCT
easat-6927	356	43	pp	pp	ADJ
easat-6927	356	44	.	.	PUNCT
easat-6927	357	1	30	30	NUM
easat-6927	357	2	-	-	SYM
easat-6927	357	3	45	45	NUM
easat-6927	357	4	,	,	PUNCT
easat-6927	357	5	1998	1998	NUM
easat-6927	357	6	.	.	PUNCT
easat-6927	358	1	https://doi.org/10.1177/002224299806200403	https://doi.org/10.1177/002224299806200403	NOUN
easat-6927	359	1	[	[	X
easat-6927	359	2	38	38	NUM
easat-6927	359	3	]	]	PUNCT
easat-6927	359	4	c.	c.	PROPN
easat-6927	359	5	e.	e.	PROPN
easat-6927	359	6	hull	hull	PROPN
easat-6927	359	7	and	and	CCONJ
easat-6927	359	8	s.	s.	PROPN
easat-6927	359	9	rothenberg	rothenberg	PROPN
easat-6927	359	10	,	,	PUNCT
easat-6927	359	11	"	"	PUNCT
easat-6927	359	12	firm	firm	ADJ
easat-6927	359	13	performance	performance	NOUN
easat-6927	359	14	:	:	PUNCT
easat-6927	359	15	the	the	DET
easat-6927	359	16	interactions	interaction	NOUN
easat-6927	359	17	of	of	ADP
easat-6927	359	18	corporate	corporate	ADJ
easat-6927	359	19	social	social	ADJ
easat-6927	359	20	performance	performance	NOUN
easat-6927	359	21	with	with	ADP
easat-6927	359	22	innovation	innovation	NOUN
easat-6927	359	23	and	and	CCONJ
easat-6927	359	24	industry	industry	NOUN
easat-6927	359	25	differentiation	differentiation	NOUN
easat-6927	359	26	,	,	PUNCT
easat-6927	359	27	"	"	PUNCT
easat-6927	359	28	strategic	strategic	ADJ
easat-6927	359	29	management	management	NOUN
easat-6927	359	30	journal	journal	NOUN
easat-6927	359	31	,	,	PUNCT
easat-6927	359	32	vol	vol	NOUN
easat-6927	359	33	.	.	PROPN
easat-6927	359	34	29	29	NUM
easat-6927	359	35	,	,	PUNCT
easat-6927	359	36	no	no	INTJ
easat-6927	359	37	.	.	NOUN
easat-6927	359	38	7	7	NUM
easat-6927	359	39	,	,	PUNCT
easat-6927	359	40	pp	pp	ADJ
easat-6927	359	41	.	.	PUNCT
easat-6927	360	1	781	781	NUM
easat-6927	360	2	-	-	SYM
easat-6927	360	3	789	789	NUM
easat-6927	360	4	,	,	PUNCT
easat-6927	360	5	2008	2008	NUM
easat-6927	360	6	.	.	PUNCT
easat-6927	361	1	https://doi.org/10.1002/smj.675	https://doi.org/10.1002/smj.675	PROPN
easat-6927	362	1	[	[	X
easat-6927	362	2	39	39	NUM
easat-6927	362	3	]	]	PUNCT
easat-6927	362	4	j.	j.	PROPN
easat-6927	362	5	hagberg	hagberg	PROPN
easat-6927	362	6	,	,	PUNCT
easat-6927	362	7	m.	m.	NOUN
easat-6927	362	8	sundstrom	sundstrom	PROPN
easat-6927	362	9	,	,	PUNCT
easat-6927	362	10	and	and	CCONJ
easat-6927	362	11	n.	n.	PROPN
easat-6927	362	12	egels	egel	NOUN
easat-6927	362	13	-	-	PUNCT
easat-6927	362	14	zandén	zandén	NOUN
easat-6927	362	15	,	,	PUNCT
easat-6927	362	16	"	"	PUNCT
easat-6927	362	17	the	the	DET
easat-6927	362	18	digitalization	digitalization	NOUN
easat-6927	362	19	of	of	ADP
easat-6927	362	20	retailing	retailing	NOUN
easat-6927	362	21	:	:	PUNCT
easat-6927	362	22	an	an	DET
easat-6927	362	23	exploratory	exploratory	ADJ
easat-6927	362	24	framework	framework	NOUN
easat-6927	362	25	,	,	PUNCT
easat-6927	362	26	"	"	PUNCT
easat-6927	362	27	international	international	ADJ
easat-6927	362	28	journal	journal	NOUN
easat-6927	362	29	of	of	ADP
easat-6927	362	30	retail	retail	PROPN
easat-6927	362	31	&	&	CCONJ
easat-6927	362	32	distribution	distribution	NOUN
easat-6927	362	33	management	management	NOUN
easat-6927	362	34	,	,	PUNCT
easat-6927	362	35	vol	vol	NOUN
easat-6927	362	36	.	.	PROPN
easat-6927	362	37	44	44	NUM
easat-6927	362	38	,	,	PUNCT
easat-6927	362	39	no	no	INTJ
easat-6927	362	40	.	.	NOUN
easat-6927	362	41	7	7	NUM
easat-6927	362	42	,	,	PUNCT
easat-6927	362	43	pp	pp	ADJ
easat-6927	362	44	.	.	PUNCT
easat-6927	363	1	694	694	NUM
easat-6927	363	2	-	-	SYM
easat-6927	363	3	712	712	NUM
easat-6927	363	4	,	,	PUNCT
easat-6927	363	5	2016	2016	NUM
easat-6927	363	6	.	.	PUNCT
easat-6927	364	1	https://doi.org/10.1108/ijrdm-09-2015-0140	https://doi.org/10.1108/ijrdm-09-2015-0140	NOUN
easat-6927	365	1	[	[	X
easat-6927	365	2	40	40	NUM
easat-6927	365	3	]	]	PUNCT
easat-6927	365	4	f.	f.	PROPN
easat-6927	365	5	wang	wang	PROPN
easat-6927	365	6	,	,	PUNCT
easat-6927	365	7	"	"	PUNCT
easat-6927	365	8	digital	digital	ADJ
easat-6927	365	9	marketing	marketing	NOUN
easat-6927	365	10	capabilities	capability	NOUN
easat-6927	365	11	in	in	ADP
easat-6927	365	12	international	international	ADJ
easat-6927	365	13	firms	firm	NOUN
easat-6927	365	14	:	:	PUNCT
easat-6927	365	15	a	a	DET
easat-6927	365	16	relational	relational	ADJ
easat-6927	365	17	perspective	perspective	NOUN
easat-6927	365	18	,	,	PUNCT
easat-6927	365	19	"	"	PUNCT
easat-6927	365	20	international	international	ADJ
easat-6927	365	21	marketing	marketing	NOUN
easat-6927	365	22	review	review	NOUN
easat-6927	365	23	,	,	PUNCT
easat-6927	365	24	vol	vol	NOUN
easat-6927	365	25	.	.	PROPN
easat-6927	365	26	37	37	NUM
easat-6927	365	27	,	,	PUNCT
easat-6927	365	28	no	no	INTJ
easat-6927	365	29	.	.	NOUN
easat-6927	365	30	3	3	NUM
easat-6927	365	31	,	,	PUNCT
easat-6927	365	32	pp	pp	ADJ
easat-6927	365	33	.	.	PUNCT
easat-6927	366	1	559	559	NUM
easat-6927	366	2	-	-	SYM
easat-6927	366	3	577	577	NUM
easat-6927	366	4	,	,	PUNCT
easat-6927	366	5	2020	2020	NUM
easat-6927	366	6	.	.	PUNCT
easat-6927	367	1	https://doi.org/10.1108/imr-04-2018-0128	https://doi.org/10.1108/imr-04-2018-0128	PUNCT
easat-6927	368	1	[	[	X
easat-6927	368	2	41	41	NUM
easat-6927	368	3	]	]	X
easat-6927	368	4	c.	c.	PROPN
easat-6927	368	5	kerdpitak	kerdpitak	PROPN
easat-6927	368	6	,	,	PUNCT
easat-6927	368	7	"	"	PUNCT
easat-6927	368	8	the	the	DET
easat-6927	368	9	effects	effect	NOUN
easat-6927	368	10	of	of	ADP
easat-6927	368	11	innovative	innovative	ADJ
easat-6927	368	12	management	management	NOUN
easat-6927	368	13	,	,	PUNCT
easat-6927	368	14	digital	digital	ADJ
easat-6927	368	15	marketing	marketing	NOUN
easat-6927	368	16	,	,	PUNCT
easat-6927	368	17	service	service	NOUN
easat-6927	368	18	quality	quality	NOUN
easat-6927	368	19	and	and	CCONJ
easat-6927	368	20	supply	supply	NOUN
easat-6927	368	21	chain	chain	NOUN
easat-6927	368	22	management	management	NOUN
easat-6927	368	23	on	on	ADP
easat-6927	368	24	performance	performance	NOUN
easat-6927	368	25	in	in	ADP
easat-6927	368	26	cultural	cultural	ADJ
easat-6927	368	27	tourism	tourism	NOUN
easat-6927	368	28	business	business	NOUN
easat-6927	368	29	,	,	PUNCT
easat-6927	368	30	"	"	PUNCT
easat-6927	368	31	uncertain	uncertain	ADJ
easat-6927	368	32	supply	supply	NOUN
easat-6927	368	33	chain	chain	NOUN
easat-6927	368	34	management	management	NOUN
easat-6927	368	35	,	,	PUNCT
easat-6927	368	36	vol	vol	NOUN
easat-6927	368	37	.	.	PROPN
easat-6927	368	38	10	10	NUM
easat-6927	368	39	,	,	PUNCT
easat-6927	368	40	no	no	INTJ
easat-6927	368	41	.	.	NOUN
easat-6927	368	42	3	3	NUM
easat-6927	368	43	,	,	PUNCT
easat-6927	368	44	pp	pp	ADJ
easat-6927	368	45	.	.	PUNCT
easat-6927	368	46	771778	771778	NUM
easat-6927	368	47	,	,	PUNCT
easat-6927	368	48	2022	2022	NUM
easat-6927	368	49	.	.	PUNCT
easat-6927	369	1	https://doi.org/10.5267/j.uscm.2022.4.005	https://doi.org/10.5267/j.uscm.2022.4.005	NOUN
easat-6927	369	2	[	[	SYM
easat-6927	369	3	42	42	NUM
easat-6927	369	4	]	]	PUNCT
easat-6927	369	5	i.	i.	PROPN
easat-6927	369	6	g.	g.	PROPN
easat-6927	369	7	a.	a.	PROPN
easat-6927	369	8	k.	k.	PROPN
easat-6927	369	9	giantari	giantari	PROPN
easat-6927	369	10	,	,	PUNCT
easat-6927	369	11	n.	n.	PROPN
easat-6927	369	12	n.	n.	PROPN
easat-6927	369	13	k.	k.	PROPN
easat-6927	369	14	yasa	yasa	PROPN
easat-6927	369	15	,	,	PUNCT
easat-6927	369	16	h.	h.	PROPN
easat-6927	369	17	b.	b.	PROPN
easat-6927	369	18	suprasto	suprasto	PROPN
easat-6927	369	19	,	,	PUNCT
easat-6927	369	20	and	and	CCONJ
easat-6927	369	21	p.	p.	PROPN
easat-6927	369	22	l.	l.	PROPN
easat-6927	369	23	d.	d.	PROPN
easat-6927	369	24	rahmayanti	rahmayanti	PROPN
easat-6927	369	25	,	,	PUNCT
easat-6927	369	26	"	"	PUNCT
easat-6927	369	27	the	the	DET
easat-6927	369	28	role	role	NOUN
easat-6927	369	29	of	of	ADP
easat-6927	369	30	digital	digital	ADJ
easat-6927	369	31	marketing	marketing	NOUN
easat-6927	369	32	in	in	ADP
easat-6927	369	33	mediating	mediate	VERB
easat-6927	369	34	the	the	DET
easat-6927	369	35	effect	effect	NOUN
easat-6927	369	36	of	of	ADP
easat-6927	369	37	the	the	DET
easat-6927	369	38	covid-19	covid-19	PROPN
easat-6927	369	39	pandemic	pandemic	NOUN
easat-6927	369	40	and	and	CCONJ
easat-6927	369	41	the	the	DET
easat-6927	369	42	intensity	intensity	NOUN
easat-6927	369	43	of	of	ADP
easat-6927	369	44	competition	competition	NOUN
easat-6927	369	45	on	on	ADP
easat-6927	369	46	business	business	NOUN
easat-6927	369	47	performance	performance	NOUN
easat-6927	369	48	,	,	PUNCT
easat-6927	369	49	"	"	PUNCT
easat-6927	369	50	international	international	ADJ
easat-6927	369	51	journal	journal	NOUN
easat-6927	369	52	of	of	ADP
easat-6927	369	53	data	datum	NOUN
easat-6927	369	54	and	and	CCONJ
easat-6927	369	55	network	network	NOUN
easat-6927	369	56	science	science	NOUN
easat-6927	369	57	,	,	PUNCT
easat-6927	369	58	vol	vol	NOUN
easat-6927	369	59	.	.	PROPN
easat-6927	369	60	6	6	NUM
easat-6927	369	61	,	,	PUNCT
easat-6927	369	62	no	no	INTJ
easat-6927	369	63	.	.	NOUN
easat-6927	369	64	1	1	NUM
easat-6927	369	65	,	,	PUNCT
easat-6927	369	66	pp	pp	ADJ
easat-6927	369	67	.	.	PUNCT
easat-6927	370	1	217–232	217–232	NUM
easat-6927	370	2	,	,	PUNCT
easat-6927	370	3	2022	2022	NUM
easat-6927	370	4	.	.	PUNCT
easat-6927	371	1	https://doi.org/10.5267/j.ijdns.2021.9.006	https://doi.org/10.5267/j.ijdns.2021.9.006	ADV
easat-6927	371	2	[	[	X
easat-6927	371	3	43	43	NUM
easat-6927	371	4	]	]	X
easat-6927	371	5	g.	g.	PROPN
easat-6927	371	6	moschogianni	moschogianni	PROPN
easat-6927	371	7	,	,	PUNCT
easat-6927	371	8	"	"	PUNCT
easat-6927	371	9	interplay	interplay	NOUN
easat-6927	371	10	between	between	ADP
easat-6927	371	11	digital	digital	ADJ
easat-6927	371	12	marketing	marketing	NOUN
easat-6927	371	13	,	,	PUNCT
easat-6927	371	14	business	business	NOUN
easat-6927	371	15	analytics	analytic	NOUN
easat-6927	371	16	and	and	CCONJ
easat-6927	371	17	innovation	innovation	NOUN
easat-6927	371	18	capability	capability	NOUN
easat-6927	371	19	:	:	PUNCT
easat-6927	371	20	a	a	DET
easat-6927	371	21	case	case	NOUN
easat-6927	371	22	of	of	ADP
easat-6927	371	23	greece	greece	PROPN
easat-6927	371	24	smes	smes	PROPN
easat-6927	371	25	,	,	PUNCT
easat-6927	371	26	"	"	PUNCT
easat-6927	371	27	journal	journal	NOUN
easat-6927	371	28	of	of	ADP
easat-6927	371	29	management	management	NOUN
easat-6927	371	30	practices	practice	NOUN
easat-6927	371	31	,	,	PUNCT
easat-6927	371	32	humanities	humanity	NOUN
easat-6927	371	33	and	and	CCONJ
easat-6927	371	34	social	social	ADJ
easat-6927	371	35	sciences	science	NOUN
easat-6927	371	36	,	,	PUNCT
easat-6927	371	37	vol	vol	NOUN
easat-6927	371	38	.	.	PROPN
easat-6927	371	39	8	8	NUM
easat-6927	371	40	,	,	PUNCT
easat-6927	371	41	no	no	INTJ
easat-6927	371	42	.	.	NOUN
easat-6927	371	43	2	2	NUM
easat-6927	371	44	,	,	PUNCT
easat-6927	371	45	pp	pp	ADJ
easat-6927	371	46	.	.	PUNCT
easat-6927	372	1	24	24	NUM
easat-6927	372	2	-	-	SYM
easat-6927	372	3	37	37	NUM
easat-6927	372	4	,	,	PUNCT
easat-6927	372	5	2024	2024	NUM
easat-6927	372	6	.	.	PUNCT
easat-6927	373	1	https://doi.org/10.33152/jmphss-8.2.3	https://doi.org/10.33152/jmphss-8.2.3	PROPN
easat-6927	373	2	[	[	X
easat-6927	373	3	44	44	NUM
easat-6927	373	4	]	]	PUNCT
easat-6927	373	5	m.	m.	NOUN
easat-6927	373	6	battor	battor	NOUN
easat-6927	373	7	and	and	CCONJ
easat-6927	373	8	m.	m.	NOUN
easat-6927	373	9	battor	battor	NOUN
easat-6927	373	10	,	,	PUNCT
easat-6927	373	11	"	"	PUNCT
easat-6927	373	12	the	the	DET
easat-6927	373	13	impact	impact	NOUN
easat-6927	373	14	of	of	ADP
easat-6927	373	15	customer	customer	NOUN
easat-6927	373	16	relationship	relationship	NOUN
easat-6927	373	17	management	management	NOUN
easat-6927	373	18	capability	capability	NOUN
easat-6927	373	19	on	on	ADP
easat-6927	373	20	innovation	innovation	NOUN
easat-6927	373	21	and	and	CCONJ
easat-6927	373	22	performance	performance	NOUN
easat-6927	373	23	advantages	advantage	NOUN
easat-6927	373	24	:	:	PUNCT
easat-6927	373	25	testing	test	VERB
easat-6927	373	26	a	a	DET
easat-6927	373	27	mediated	mediate	VERB
easat-6927	373	28	model	model	NOUN
easat-6927	373	29	,	,	PUNCT
easat-6927	373	30	"	"	PUNCT
easat-6927	373	31	journal	journal	NOUN
easat-6927	373	32	of	of	ADP
easat-6927	373	33	marketing	marketing	NOUN
easat-6927	373	34	management	management	NOUN
easat-6927	373	35	,	,	PUNCT
easat-6927	373	36	vol	vol	NOUN
easat-6927	373	37	.	.	PROPN
easat-6927	374	1	26	26	NUM
easat-6927	374	2	,	,	PUNCT
easat-6927	374	3	no	no	INTJ
easat-6927	374	4	.	.	NOUN
easat-6927	374	5	9	9	NUM
easat-6927	374	6	-	-	SYM
easat-6927	374	7	10	10	NUM
easat-6927	374	8	,	,	PUNCT
easat-6927	374	9	pp	pp	ADJ
easat-6927	374	10	.	.	PUNCT
easat-6927	374	11	842	842	NUM
easat-6927	374	12	-	-	SYM
easat-6927	374	13	857	857	NUM
easat-6927	374	14	,	,	PUNCT
easat-6927	374	15	2010	2010	NUM
easat-6927	374	16	.	.	PUNCT
easat-6927	375	1	https://doi.org/10.1080/02672570903498843	https://doi.org/10.1080/02672570903498843	X
easat-6927	376	1	[	[	X
easat-6927	376	2	45	45	NUM
easat-6927	376	3	]	]	PUNCT
easat-6927	376	4	m.	m.	NOUN
easat-6927	376	5	m.	m.	NOUN
easat-6927	376	6	migdadi	migdadi	NOUN
easat-6927	376	7	,	,	PUNCT
easat-6927	376	8	"	"	PUNCT
easat-6927	376	9	knowledge	knowledge	NOUN
easat-6927	376	10	management	management	NOUN
easat-6927	376	11	,	,	PUNCT
easat-6927	376	12	customer	customer	NOUN
easat-6927	376	13	relationship	relationship	NOUN
easat-6927	376	14	management	management	NOUN
easat-6927	376	15	and	and	CCONJ
easat-6927	376	16	innovation	innovation	NOUN
easat-6927	376	17	capabilities	capability	NOUN
easat-6927	376	18	,	,	PUNCT
easat-6927	376	19	"	"	PUNCT
easat-6927	376	20	journal	journal	NOUN
easat-6927	376	21	of	of	ADP
easat-6927	376	22	business	business	PROPN
easat-6927	376	23	&	&	CCONJ
easat-6927	376	24	industrial	industrial	ADJ
easat-6927	376	25	marketing	marketing	NOUN
easat-6927	376	26	,	,	PUNCT
easat-6927	376	27	vol	vol	NOUN
easat-6927	376	28	.	.	PROPN
easat-6927	377	1	36	36	NUM
easat-6927	377	2	,	,	PUNCT
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easat-6927	377	4	.	.	NOUN
easat-6927	377	5	1	1	NUM
easat-6927	377	6	,	,	PUNCT
easat-6927	377	7	pp	pp	ADJ
easat-6927	377	8	.	.	PUNCT
easat-6927	377	9	111	111	NUM
easat-6927	377	10	-	-	SYM
easat-6927	377	11	124	124	NUM
easat-6927	377	12	,	,	PUNCT
easat-6927	377	13	2021	2021	NUM
easat-6927	377	14	.	.	PUNCT
easat-6927	378	1	https://doi.org/10.1108/jbim-12-2019-0504	https://doi.org/10.1108/jbim-12-2019-0504	PROPN
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easat-6927	378	3	46	46	NUM
easat-6927	378	4	]	]	X
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easat-6927	378	7	,	,	PUNCT
easat-6927	378	8	b.	b.	PROPN
easat-6927	378	9	pradhan	pradhan	PROPN
easat-6927	378	10	,	,	PUNCT
easat-6927	378	11	and	and	CCONJ
easat-6927	378	12	s.	s.	PROPN
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easat-6927	378	18	from	from	ADP
easat-6927	378	19	hotel	hotel	NOUN
easat-6927	378	20	industry	industry	NOUN
easat-6927	378	21	on	on	ADP
easat-6927	378	22	the	the	DET
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easat-6927	378	24	of	of	ADP
easat-6927	378	25	customer	customer	NOUN
easat-6927	378	26	relationship	relationship	NOUN
easat-6927	378	27	management	management	NOUN
easat-6927	378	28	&	&	CCONJ
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easat-6927	378	30	influence	influence	NOUN
easat-6927	378	31	on	on	ADP
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easat-6927	378	33	performance	performance	NOUN
easat-6927	378	34	,	,	PUNCT
easat-6927	378	35	"	"	PUNCT
easat-6927	378	36	geo	geo	PROPN
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easat-6927	378	40	and	and	CCONJ
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easat-6927	378	42	,	,	PUNCT
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easat-6927	378	44	.	.	PROPN
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easat-6927	378	46	,	,	PUNCT
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easat-6927	378	49	2	2	NUM
easat-6927	378	50	,	,	PUNCT
easat-6927	378	51	pp	pp	ADJ
easat-6927	378	52	.	.	PUNCT
easat-6927	379	1	408	408	NUM
easat-6927	379	2	-	-	SYM
easat-6927	379	3	414	414	NUM
easat-6927	379	4	,	,	PUNCT
easat-6927	379	5	2022	2022	NUM
easat-6927	379	6	.	.	PUNCT
easat-6927	380	1	https://doi.org/10.30892/gtg.41210-844	https://doi.org/10.30892/gtg.41210-844	X
easat-6927	381	1	[	[	X
easat-6927	381	2	47	47	NUM
easat-6927	381	3	]	]	PUNCT
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easat-6927	381	5	a.	a.	PROPN
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easat-6927	381	7	,	,	PUNCT
easat-6927	381	8	"	"	PUNCT
easat-6927	381	9	the	the	DET
easat-6927	381	10	effect	effect	NOUN
easat-6927	381	11	of	of	ADP
easat-6927	381	12	downsizing	downsize	VERB
easat-6927	381	13	on	on	ADP
easat-6927	381	14	market	market	NOUN
easat-6927	381	15	orientation	orientation	NOUN
easat-6927	381	16	:	:	PUNCT
easat-6927	381	17	the	the	DET
easat-6927	381	18	mediating	mediate	VERB
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easat-6927	381	20	of	of	ADP
easat-6927	381	21	trust	trust	NOUN
easat-6927	381	22	and	and	CCONJ
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easat-6927	381	24	,	,	PUNCT
easat-6927	381	25	"	"	PUNCT
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easat-6927	381	28	strategic	strategic	ADJ
easat-6927	381	29	marketing	marketing	NOUN
easat-6927	381	30	,	,	PUNCT
easat-6927	381	31	vol	vol	NOUN
easat-6927	381	32	.	.	PROPN
easat-6927	381	33	11	11	NUM
easat-6927	381	34	,	,	PUNCT
easat-6927	381	35	no	no	INTJ
easat-6927	381	36	.	.	NOUN
easat-6927	381	37	1	1	NUM
easat-6927	381	38	,	,	PUNCT
easat-6927	381	39	pp	pp	ADJ
easat-6927	381	40	.	.	PUNCT
easat-6927	382	1	55	55	NUM
easat-6927	382	2	-	-	SYM
easat-6927	382	3	74	74	NUM
easat-6927	382	4	,	,	PUNCT
easat-6927	382	5	2003	2003	NUM
easat-6927	382	6	.	.	PUNCT
easat-6927	383	1	https://doi.org/10.1080/0965254032000069748	https://doi.org/10.1080/0965254032000069748	NOUN
easat-6927	383	2	https://doi.org/10.1007/s11747-013-0336-7	https://doi.org/10.1007/s11747-013-0336-7	NUM
easat-6927	383	3	https://doi.org/10.13106/jafeb.2020.vol7.no8.485	https://doi.org/10.13106/jafeb.2020.vol7.no8.485	NOUN
easat-6927	383	4	https://doi.org/10.1177/2158244013512664	https://doi.org/10.1177/2158244013512664	X
easat-6927	383	5	https://doi.org/10.2307/1251757	https://doi.org/10.2307/1251757	VERB
easat-6927	383	6	https://doi.org/10.1016/j.jhtm.2017.03.002	https://doi.org/10.1016/j.jhtm.2017.03.002	NOUN
easat-6927	383	7	https://doi.org/10.1108/08876040310461282	https://doi.org/10.1108/08876040310461282	ADJ
easat-6927	383	8	https://doi.org/10.1177/1467358419829179	https://doi.org/10.1177/1467358419829179	NOUN
easat-6927	383	9	https://doi.org/10.1108/bl-08-2023-0241	https://doi.org/10.1108/bl-08-2023-0241	X
easat-6927	383	10	https://doi.org/10.1108/bjm-03-2013-0044	https://doi.org/10.1108/bjm-03-2013-0044	ADP
easat-6927	383	11	https://doi.org/10.32535/jcda.v5i2.1492	https://doi.org/10.32535/jcda.v5i2.1492	PROPN
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easat-6927	383	13	https://doi.org/10.1002/smj.675	https://doi.org/10.1002/smj.675	PROPN
easat-6927	383	14	https://doi.org/10.1108/ijrdm-09-2015-0140	https://doi.org/10.1108/ijrdm-09-2015-0140	NOUN
easat-6927	383	15	https://doi.org/10.1108/imr-04-2018-0128	https://doi.org/10.1108/imr-04-2018-0128	ADP
easat-6927	383	16	https://doi.org/10.5267/j.uscm.2022.4.005	https://doi.org/10.5267/j.uscm.2022.4.005	NOUN
easat-6927	383	17	https://doi.org/10.5267/j.ijdns.2021.9.006	https://doi.org/10.5267/j.ijdns.2021.9.006	NOUN
easat-6927	383	18	https://doi.org/10.33152/jmphss-8.2.3	https://doi.org/10.33152/jmphss-8.2.3	PROPN
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easat-6927	383	20	https://doi.org/10.1108/jbim-12-2019-0504	https://doi.org/10.1108/jbim-12-2019-0504	NOUN
easat-6927	383	21	https://doi.org/10.30892/gtg.41210-844	https://doi.org/10.30892/gtg.41210-844	NOUN
easat-6927	383	22	https://doi.org/10.1080/0965254032000069748	https://doi.org/10.1080/0965254032000069748	X
easat-6927	383	23	488	488	NUM
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easat-6927	383	25	applied	apply	VERB
easat-6927	383	26	science	science	NOUN
easat-6927	383	27	and	and	CCONJ
easat-6927	383	28	technology	technology	NOUN
easat-6927	383	29	issn	issn	PROPN
easat-6927	383	30	:	:	PUNCT
easat-6927	383	31	2576	2576	NUM
easat-6927	383	32	-	-	SYM
easat-6927	383	33	8484	8484	NUM
easat-6927	383	34	vol	vol	NOUN
easat-6927	383	35	.	.	PROPN
easat-6927	384	1	9	9	NUM
easat-6927	384	2	,	,	PUNCT
easat-6927	384	3	no	no	INTJ
easat-6927	384	4	.	.	NOUN
easat-6927	384	5	5	5	NUM
easat-6927	384	6	:	:	PUNCT
easat-6927	384	7	473	473	NUM
easat-6927	384	8	-	-	SYM
easat-6927	384	9	488	488	NUM
easat-6927	384	10	,	,	PUNCT
easat-6927	384	11	2025	2025	NUM
easat-6927	384	12	doi	doi	NOUN
easat-6927	384	13	:	:	PUNCT
easat-6927	384	14	10.55214/25768484.v9i5.6927	10.55214/25768484.v9i5.6927	NUM
easat-6927	384	15	©	©	PROPN
easat-6927	384	16	2025	2025	NUM
easat-6927	384	17	by	by	ADP
easat-6927	384	18	the	the	DET
easat-6927	384	19	authors	author	NOUN
easat-6927	384	20	;	;	PUNCT
easat-6927	384	21	licensee	licensee	PROPN
easat-6927	384	22	learning	learning	NOUN
easat-6927	384	23	gate	gate	NOUN
easat-6927	385	1	[	[	X
easat-6927	385	2	48	48	NUM
easat-6927	385	3	]	]	PUNCT
easat-6927	385	4	b.	b.	PROPN
easat-6927	385	5	menguc	menguc	PROPN
easat-6927	385	6	,	,	PUNCT
easat-6927	385	7	s.	s.	PROPN
easat-6927	385	8	auh	auh	PROPN
easat-6927	385	9	,	,	PUNCT
easat-6927	385	10	and	and	CCONJ
easat-6927	385	11	e.	e.	PROPN
easat-6927	385	12	shih	shih	PROPN
easat-6927	385	13	,	,	PUNCT
easat-6927	385	14	"	"	PUNCT
easat-6927	385	15	transformational	transformational	ADJ
easat-6927	385	16	leadership	leadership	NOUN
easat-6927	385	17	and	and	CCONJ
easat-6927	385	18	market	market	NOUN
easat-6927	385	19	orientation	orientation	NOUN
easat-6927	385	20	:	:	PUNCT
easat-6927	385	21	implications	implication	NOUN
easat-6927	385	22	for	for	ADP
easat-6927	385	23	the	the	DET
easat-6927	385	24	implementation	implementation	NOUN
easat-6927	385	25	of	of	ADP
easat-6927	385	26	competitive	competitive	ADJ
easat-6927	385	27	strategies	strategy	NOUN
easat-6927	385	28	and	and	CCONJ
easat-6927	385	29	business	business	NOUN
easat-6927	385	30	unit	unit	NOUN
easat-6927	385	31	performance	performance	NOUN
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easat-6927	385	34	journal	journal	NOUN
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easat-6927	385	36	business	business	NOUN
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easat-6927	385	38	,	,	PUNCT
easat-6927	385	39	vol	vol	NOUN
easat-6927	385	40	.	.	PROPN
easat-6927	385	41	60	60	NUM
easat-6927	385	42	,	,	PUNCT
easat-6927	385	43	no	no	INTJ
easat-6927	385	44	.	.	NOUN
easat-6927	385	45	4	4	NUM
easat-6927	385	46	,	,	PUNCT
easat-6927	385	47	pp	pp	ADJ
easat-6927	385	48	.	.	PUNCT
easat-6927	385	49	314	314	NUM
easat-6927	385	50	-	-	SYM
easat-6927	385	51	321	321	NUM
easat-6927	385	52	,	,	PUNCT
easat-6927	385	53	2007	2007	NUM
easat-6927	385	54	.	.	PUNCT
easat-6927	386	1	https://doi.org/10.1016/j.jbusres.2006.12.008	https://doi.org/10.1016/j.jbusres.2006.12.008	NOUN
easat-6927	387	1	[	[	X
easat-6927	387	2	49	49	NUM
easat-6927	387	3	]	]	PUNCT
easat-6927	387	4	t.-c	t.-c	PROPN
easat-6927	387	5	.	.	PUNCT
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easat-6927	388	2	and	and	CCONJ
easat-6927	388	3	g.	g.	PROPN
easat-6927	388	4	brown	brown	PROPN
easat-6927	388	5	,	,	PUNCT
easat-6927	388	6	"	"	PUNCT
easat-6927	388	7	market	market	NOUN
easat-6927	388	8	orientation	orientation	NOUN
easat-6927	388	9	and	and	CCONJ
easat-6927	388	10	performance	performance	NOUN
easat-6927	388	11	outcomes	outcome	NOUN
easat-6927	388	12	:	:	PUNCT
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easat-6927	388	15	study	study	NOUN
easat-6927	388	16	of	of	ADP
easat-6927	388	17	travel	travel	NOUN
easat-6927	388	18	agencies	agency	NOUN
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easat-6927	388	21	,	,	PUNCT
easat-6927	388	22	"	"	PUNCT
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easat-6927	388	24	pacific	pacific	PROPN
easat-6927	388	25	journal	journal	PROPN
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easat-6927	388	35	.	.	NOUN
easat-6927	388	36	1	1	NUM
easat-6927	388	37	,	,	PUNCT
easat-6927	388	38	pp	pp	ADJ
easat-6927	388	39	.	.	PUNCT
easat-6927	389	1	79	79	NUM
easat-6927	389	2	-	-	SYM
easat-6927	389	3	94	94	NUM
easat-6927	389	4	,	,	PUNCT
easat-6927	389	5	2010	2010	NUM
easat-6927	389	6	.	.	PUNCT
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easat-6927	391	18	e.	e.	PROPN
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easat-6927	392	7	,	,	PUNCT
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easat-6927	392	9	.	.	PUNCT
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easat-6927	393	2	51	51	NUM
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easat-6927	393	9	h.	h.	PROPN
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easat-6927	394	3	:	:	PUNCT
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easat-6927	395	16	:	:	PUNCT
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easat-6927	395	29	journal	journal	NOUN
easat-6927	395	30	of	of	ADP
easat-6927	395	31	marketing	marketing	NOUN
easat-6927	395	32	research	research	NOUN
easat-6927	395	33	,	,	PUNCT
easat-6927	395	34	vol	vol	NOUN
easat-6927	395	35	.	.	PROPN
easat-6927	395	36	19	19	NUM
easat-6927	395	37	,	,	PUNCT
easat-6927	395	38	no	no	INTJ
easat-6927	395	39	.	.	NOUN
easat-6927	395	40	4	4	NUM
easat-6927	395	41	,	,	PUNCT
easat-6927	395	42	pp	pp	ADJ
easat-6927	395	43	.	.	PUNCT
easat-6927	396	1	440–452	440–452	NUM
easat-6927	396	2	,	,	PUNCT
easat-6927	396	3	1982	1982	NUM
easat-6927	396	4	.	.	PUNCT
easat-6927	397	1	https://doi.org/10.1177/002224378201900406	https://doi.org/10.1177/002224378201900406	NOUN
easat-6927	397	2	[	[	X
easat-6927	397	3	53	53	NUM
easat-6927	397	4	]	]	X
easat-6927	397	5	d.	d.	PROPN
easat-6927	397	6	gefen	gefen	PROPN
easat-6927	397	7	,	,	PUNCT
easat-6927	397	8	d.	d.	PROPN
easat-6927	397	9	w.	w.	PROPN
easat-6927	397	10	straub	straub	PROPN
easat-6927	397	11	,	,	PUNCT
easat-6927	397	12	and	and	CCONJ
easat-6927	397	13	m.-c	m.-c	PROPN
easat-6927	397	14	.	.	PUNCT
easat-6927	398	1	boudreau	boudreau	PROPN
easat-6927	398	2	,	,	PUNCT
easat-6927	398	3	"	"	PUNCT
easat-6927	398	4	structural	structural	ADJ
easat-6927	398	5	equation	equation	NOUN
easat-6927	398	6	modeling	modeling	NOUN
easat-6927	398	7	and	and	CCONJ
easat-6927	398	8	regression	regression	NOUN
easat-6927	398	9	:	:	PUNCT
easat-6927	398	10	guidelines	guideline	NOUN
easat-6927	398	11	for	for	ADP
easat-6927	398	12	research	research	NOUN
easat-6927	398	13	practice	practice	NOUN
easat-6927	398	14	,	,	PUNCT
easat-6927	398	15	"	"	PUNCT
easat-6927	398	16	communications	communication	NOUN
easat-6927	398	17	of	of	ADP
easat-6927	398	18	the	the	DET
easat-6927	398	19	association	association	NOUN
easat-6927	398	20	for	for	ADP
easat-6927	398	21	information	information	NOUN
easat-6927	398	22	systems	system	NOUN
easat-6927	398	23	,	,	PUNCT
easat-6927	398	24	vol	vol	NOUN
easat-6927	398	25	.	.	PUNCT
easat-6927	399	1	4(no	4(no	NUM
easat-6927	399	2	.	.	PUNCT
easat-6927	400	1	1	1	NUM
easat-6927	400	2	,	,	PUNCT
easat-6927	400	3	pp	pp	ADJ
easat-6927	400	4	.	.	PUNCT
easat-6927	401	1	1	1	NUM
easat-6927	401	2	-	-	SYM
easat-6927	401	3	7	7	NUM
easat-6927	401	4	,	,	PUNCT
easat-6927	401	5	2000	2000	NUM
easat-6927	401	6	.	.	PUNCT
easat-6927	402	1	https://doi.org/10.17705/1cais.00407	https://doi.org/10.17705/1cais.00407	NOUN
easat-6927	402	2	https://doi.org/10.1016/j.jbusres.2006.12.008	https://doi.org/10.1016/j.jbusres.2006.12.008	NOUN
easat-6927	402	3	https://doi.org/10.1080/10941660903510073	https://doi.org/10.1080/10941660903510073	NOUN
easat-6927	402	4	https://doi.org/10.1177/002224378201900406	https://doi.org/10.1177/002224378201900406	NOUN
easat-6927	402	5	https://doi.org/10.17705/1cais.00407	https://doi.org/10.17705/1cais.00407	NOUN