id	sid	tid	token	lemma	pos
easat-7586	1	1	edelweiss	edelweiss	PROPN
easat-7586	1	2	applied	apply	VERB
easat-7586	1	3	science	science	NOUN
easat-7586	1	4	and	and	CCONJ
easat-7586	1	5	technology	technology	NOUN
easat-7586	1	6	issn	issn	PROPN
easat-7586	1	7	:	:	PUNCT
easat-7586	1	8	2576	2576	NUM
easat-7586	1	9	-	-	SYM
easat-7586	1	10	8484	8484	NUM
easat-7586	1	11	vol	vol	NOUN
easat-7586	1	12	.	.	PROPN
easat-7586	2	1	9	9	NUM
easat-7586	2	2	,	,	PUNCT
easat-7586	2	3	no	no	INTJ
easat-7586	2	4	.	.	NOUN
easat-7586	2	5	5	5	NUM
easat-7586	2	6	,	,	PUNCT
easat-7586	2	7	2717	2717	NUM
easat-7586	2	8	-	-	SYM
easat-7586	2	9	2731	2731	NUM
easat-7586	2	10	2025	2025	NUM
easat-7586	2	11	publisher	publisher	NOUN
easat-7586	2	12	:	:	PUNCT
easat-7586	2	13	learning	learn	VERB
easat-7586	2	14	gate	gate	NOUN
easat-7586	2	15	doi	doi	PROPN
easat-7586	2	16	:	:	PUNCT
easat-7586	2	17	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	2	18	©	©	PROPN
easat-7586	2	19	2025	2025	NUM
easat-7586	2	20	by	by	ADP
easat-7586	2	21	the	the	DET
easat-7586	2	22	authors	author	NOUN
easat-7586	2	23	;	;	PUNCT
easat-7586	2	24	licensee	licensee	PROPN
easat-7586	2	25	learning	learning	NOUN
easat-7586	2	26	gate	gate	NOUN
easat-7586	3	1	©	©	PROPN
easat-7586	3	2	2025	2025	NUM
easat-7586	3	3	by	by	ADP
easat-7586	3	4	the	the	DET
easat-7586	3	5	authors	author	NOUN
easat-7586	3	6	;	;	PUNCT
easat-7586	3	7	licensee	licensee	PROPN
easat-7586	3	8	learning	learning	NOUN
easat-7586	3	9	gate	gate	NOUN
easat-7586	3	10	history	history	NOUN
easat-7586	3	11	:	:	PUNCT
easat-7586	3	12	received	receive	VERB
easat-7586	3	13	:	:	PUNCT
easat-7586	3	14	19	19	NUM
easat-7586	3	15	march	march	NOUN
easat-7586	3	16	2025	2025	NUM
easat-7586	3	17	;	;	PUNCT
easat-7586	3	18	revised	revise	VERB
easat-7586	3	19	:	:	PUNCT
easat-7586	3	20	1	1	NUM
easat-7586	3	21	may	may	PROPN
easat-7586	3	22	2025	2025	NUM
easat-7586	3	23	;	;	PUNCT
easat-7586	3	24	accepted	accept	VERB
easat-7586	3	25	:	:	PUNCT
easat-7586	3	26	6	6	NUM
easat-7586	3	27	may	may	PROPN
easat-7586	3	28	2025	2025	NUM
easat-7586	3	29	;	;	PUNCT
easat-7586	3	30	published	publish	VERB
easat-7586	3	31	:	:	PUNCT
easat-7586	3	32	27	27	NUM
easat-7586	3	33	may	may	PROPN
easat-7586	3	34	2025	2025	NUM
easat-7586	3	35	*	*	PUNCT
easat-7586	3	36	correspondence	correspondence	NOUN
easat-7586	3	37	:	:	PUNCT
easat-7586	3	38	lotiniano@ucvvirtual.edu.pe	lotiniano@ucvvirtual.edu.pe	NOUN
easat-7586	3	39	communication	communication	NOUN
easat-7586	3	40	plan	plan	NOUN
easat-7586	3	41	based	base	VERB
easat-7586	3	42	on	on	ADP
easat-7586	3	43	information	information	NOUN
easat-7586	3	44	and	and	CCONJ
easat-7586	3	45	communication	communication	NOUN
easat-7586	3	46	technologies	technology	NOUN
easat-7586	3	47	for	for	ADP
easat-7586	3	48	peruvian	peruvian	ADJ
easat-7586	3	49	university	university	NOUN
easat-7586	3	50	organizational	organizational	ADJ
easat-7586	3	51	culture	culture	NOUN
easat-7586	3	52	lorella	lorella	PROPN
easat-7586	3	53	priscila	priscila	PROPN
easat-7586	3	54	otiniano	otiniano	PROPN
easat-7586	3	55	castillo1	castillo1	PROPN
easat-7586	3	56	*	*	PROPN
easat-7586	3	57	,	,	PUNCT
easat-7586	3	58	luis	luis	PROPN
easat-7586	3	59	-	-	PUNCT
easat-7586	3	60	rolando	rolando	NOUN
easat-7586	3	61	-	-	PUNCT
easat-7586	3	62	alarcón	alarcón	PROPN
easat-7586	3	63	-	-	PUNCT
easat-7586	3	64	llontop2	llontop2	NOUN
easat-7586	3	65	1universidad	1universidad	PROPN
easat-7586	3	66	césar	césar	PROPN
easat-7586	3	67	vallejo	vallejo	PROPN
easat-7586	3	68	,	,	PUNCT
easat-7586	3	69	peru	peru	PROPN
easat-7586	3	70	;	;	PUNCT
easat-7586	3	71	lotiniano@ucvvirtual.edu.pe	lotiniano@ucvvirtual.edu.pe	NOUN
easat-7586	3	72	(	(	PUNCT
easat-7586	3	73	l.p.o.c	l.p.o.c	PROPN
easat-7586	3	74	.	.	PUNCT
easat-7586	3	75	)	)	PUNCT
easat-7586	3	76	.	.	PUNCT
easat-7586	4	1	2universidad	2universidad	NUM
easat-7586	4	2	privada	privada	PROPN
easat-7586	4	3	del	del	PROPN
easat-7586	4	4	norte	norte	PROPN
easat-7586	4	5	,	,	PUNCT
easat-7586	4	6	peru	peru	PROPN
easat-7586	4	7	;	;	PUNCT
easat-7586	4	8	luis.alarcon@upn.edu.pe	luis.alarcon@upn.edu.pe	NOUN
easat-7586	4	9	(	(	PUNCT
easat-7586	4	10	l.r.a.l	l.r.a.l	PROPN
easat-7586	4	11	.	.	PROPN
easat-7586	4	12	)	)	PUNCT
easat-7586	4	13	.	.	PUNCT
easat-7586	5	1	abstract	abstract	ADV
easat-7586	5	2	:	:	PUNCT
easat-7586	5	3	the	the	DET
easat-7586	5	4	research	research	NOUN
easat-7586	5	5	proposes	propose	VERB
easat-7586	5	6	a	a	DET
easat-7586	5	7	communication	communication	NOUN
easat-7586	5	8	plan	plan	NOUN
easat-7586	5	9	based	base	VERB
easat-7586	5	10	on	on	ADP
easat-7586	5	11	ict	ict	PROPN
easat-7586	5	12	for	for	ADP
easat-7586	5	13	peruvian	peruvian	ADJ
easat-7586	5	14	university	university	NOUN
easat-7586	5	15	organizational	organizational	ADJ
easat-7586	5	16	culture	culture	NOUN
easat-7586	5	17	,	,	PUNCT
easat-7586	5	18	employing	employ	VERB
easat-7586	5	19	a	a	DET
easat-7586	5	20	basic	basic	ADJ
easat-7586	5	21	methodology	methodology	NOUN
easat-7586	5	22	with	with	ADP
easat-7586	5	23	an	an	DET
easat-7586	5	24	interpretative	interpretative	ADJ
easat-7586	5	25	paradigm	paradigm	NOUN
easat-7586	5	26	,	,	PUNCT
easat-7586	5	27	qualitative	qualitative	ADJ
easat-7586	5	28	approach	approach	NOUN
easat-7586	5	29	,	,	PUNCT
easat-7586	5	30	and	and	CCONJ
easat-7586	5	31	phenomenological	phenomenological	ADJ
easat-7586	5	32	and	and	CCONJ
easat-7586	5	33	hermeneutic	hermeneutic	ADJ
easat-7586	5	34	design	design	NOUN
easat-7586	5	35	.	.	PUNCT
easat-7586	6	1	ten	ten	NUM
easat-7586	6	2	experts	expert	NOUN
easat-7586	6	3	and	and	CCONJ
easat-7586	6	4	twenty	twenty	NUM
easat-7586	6	5	university	university	NOUN
easat-7586	6	6	representatives	representative	NOUN
easat-7586	6	7	served	serve	VERB
easat-7586	6	8	as	as	ADP
easat-7586	6	9	informants	informant	NOUN
easat-7586	6	10	,	,	PUNCT
easat-7586	6	11	alongside	alongside	ADP
easat-7586	6	12	various	various	ADJ
easat-7586	6	13	management	management	NOUN
easat-7586	6	14	documents	document	NOUN
easat-7586	6	15	and	and	CCONJ
easat-7586	6	16	other	other	ADJ
easat-7586	6	17	audiovisual	audiovisual	ADJ
easat-7586	6	18	and	and	CCONJ
easat-7586	6	19	advertising	advertising	NOUN
easat-7586	6	20	sources	source	NOUN
easat-7586	6	21	.	.	PUNCT
easat-7586	7	1	techniques	technique	NOUN
easat-7586	7	2	for	for	ADP
easat-7586	7	3	gathering	gather	VERB
easat-7586	7	4	information	information	NOUN
easat-7586	7	5	included	include	VERB
easat-7586	7	6	semi	semi	ADJ
easat-7586	7	7	-	-	ADJ
easat-7586	7	8	structured	structured	ADJ
easat-7586	7	9	interviews	interview	NOUN
easat-7586	7	10	,	,	PUNCT
easat-7586	7	11	document	document	NOUN
easat-7586	7	12	analysis	analysis	NOUN
easat-7586	7	13	,	,	PUNCT
easat-7586	7	14	and	and	CCONJ
easat-7586	7	15	discourse	discourse	VERB
easat-7586	7	16	analysis	analysis	NOUN
easat-7586	7	17	.	.	PUNCT
easat-7586	8	1	results	result	NOUN
easat-7586	8	2	indicated	indicate	VERB
easat-7586	8	3	that	that	SCONJ
easat-7586	8	4	while	while	SCONJ
easat-7586	8	5	the	the	DET
easat-7586	8	6	university	university	NOUN
easat-7586	8	7	possesses	possess	VERB
easat-7586	8	8	digital	digital	ADJ
easat-7586	8	9	tools	tool	NOUN
easat-7586	8	10	,	,	PUNCT
easat-7586	8	11	platforms	platform	NOUN
easat-7586	8	12	,	,	PUNCT
easat-7586	8	13	and	and	CCONJ
easat-7586	8	14	channels	channel	NOUN
easat-7586	8	15	,	,	PUNCT
easat-7586	8	16	the	the	DET
easat-7586	8	17	daily	daily	ADJ
easat-7586	8	18	information	information	NOUN
easat-7586	8	19	released	release	VERB
easat-7586	8	20	is	be	AUX
easat-7586	8	21	repetitive	repetitive	ADJ
easat-7586	8	22	,	,	PUNCT
easat-7586	8	23	lacking	lack	VERB
easat-7586	8	24	image	image	NOUN
easat-7586	8	25	management	management	NOUN
easat-7586	8	26	and	and	CCONJ
easat-7586	8	27	a	a	DET
easat-7586	8	28	digital	digital	ADJ
easat-7586	8	29	strategy	strategy	NOUN
easat-7586	8	30	for	for	ADP
easat-7586	8	31	stakeholder	stakeholder	NOUN
easat-7586	8	32	interaction	interaction	NOUN
easat-7586	8	33	.	.	PUNCT
easat-7586	9	1	this	this	DET
easat-7586	9	2	highlights	highlight	VERB
easat-7586	9	3	the	the	DET
easat-7586	9	4	need	need	NOUN
easat-7586	9	5	for	for	ADP
easat-7586	9	6	a	a	DET
easat-7586	9	7	communication	communication	NOUN
easat-7586	9	8	plan	plan	NOUN
easat-7586	9	9	focused	focus	VERB
easat-7586	9	10	on	on	ADP
easat-7586	9	11	active	active	ADJ
easat-7586	9	12	listening	listening	NOUN
easat-7586	9	13	,	,	PUNCT
easat-7586	9	14	closeness	closeness	NOUN
easat-7586	9	15	,	,	PUNCT
easat-7586	9	16	and	and	CCONJ
easat-7586	9	17	interaction	interaction	NOUN
easat-7586	9	18	to	to	PART
easat-7586	9	19	minimize	minimize	VERB
easat-7586	9	20	uncertainty	uncertainty	NOUN
easat-7586	9	21	and	and	CCONJ
easat-7586	9	22	build	build	VERB
easat-7586	9	23	the	the	DET
easat-7586	9	24	brand	brand	NOUN
easat-7586	9	25	,	,	PUNCT
easat-7586	9	26	selecting	select	VERB
easat-7586	9	27	the	the	DET
easat-7586	9	28	necessary	necessary	ADJ
easat-7586	9	29	technological	technological	ADJ
easat-7586	9	30	tools	tool	NOUN
easat-7586	9	31	and	and	CCONJ
easat-7586	9	32	digital	digital	ADJ
easat-7586	9	33	platforms	platform	NOUN
easat-7586	9	34	for	for	ADP
easat-7586	9	35	effective	effective	ADJ
easat-7586	9	36	communication	communication	NOUN
easat-7586	9	37	and	and	CCONJ
easat-7586	9	38	strengthening	strengthen	VERB
easat-7586	9	39	organizational	organizational	ADJ
easat-7586	9	40	culture	culture	NOUN
easat-7586	9	41	.	.	PUNCT
easat-7586	10	1	ultimately	ultimately	ADV
easat-7586	10	2	,	,	PUNCT
easat-7586	10	3	it	it	PRON
easat-7586	10	4	concludes	conclude	VERB
easat-7586	10	5	that	that	SCONJ
easat-7586	10	6	integrating	integrate	VERB
easat-7586	10	7	tangential	tangential	ADJ
easat-7586	10	8	aspects	aspect	NOUN
easat-7586	10	9	can	can	AUX
easat-7586	10	10	propose	propose	VERB
easat-7586	10	11	a	a	DET
easat-7586	10	12	communication	communication	NOUN
easat-7586	10	13	plan	plan	NOUN
easat-7586	10	14	that	that	PRON
easat-7586	10	15	offers	offer	VERB
easat-7586	10	16	a	a	DET
easat-7586	10	17	valuable	valuable	ADJ
easat-7586	10	18	contribution	contribution	NOUN
easat-7586	10	19	in	in	ADP
easat-7586	10	20	the	the	DET
easat-7586	10	21	corporate	corporate	ADJ
easat-7586	10	22	field	field	NOUN
easat-7586	10	23	,	,	PUNCT
easat-7586	10	24	helping	help	VERB
easat-7586	10	25	to	to	PART
easat-7586	10	26	define	define	VERB
easat-7586	10	27	the	the	DET
easat-7586	10	28	university	university	NOUN
easat-7586	10	29	's	's	PART
easat-7586	10	30	significance	significance	NOUN
easat-7586	10	31	in	in	ADP
easat-7586	10	32	disseminating	disseminate	VERB
easat-7586	10	33	institutional	institutional	ADJ
easat-7586	10	34	strategic	strategic	ADJ
easat-7586	10	35	values	value	NOUN
easat-7586	10	36	as	as	ADP
easat-7586	10	37	part	part	NOUN
easat-7586	10	38	of	of	ADP
easat-7586	10	39	its	its	PRON
easat-7586	10	40	organizational	organizational	ADJ
easat-7586	10	41	culture	culture	NOUN
easat-7586	10	42	,	,	PUNCT
easat-7586	10	43	positively	positively	ADV
easat-7586	10	44	impacting	impact	VERB
easat-7586	10	45	its	its	PRON
easat-7586	10	46	market	market	NOUN
easat-7586	10	47	position	position	NOUN
easat-7586	10	48	and	and	CCONJ
easat-7586	10	49	solidifying	solidify	VERB
easat-7586	10	50	its	its	PRON
easat-7586	10	51	educational	educational	ADJ
easat-7586	10	52	quality	quality	NOUN
easat-7586	10	53	,	,	PUNCT
easat-7586	10	54	thus	thus	ADV
easat-7586	10	55	creating	create	VERB
easat-7586	10	56	a	a	DET
easat-7586	10	57	replicable	replicable	ADJ
easat-7586	10	58	experience	experience	NOUN
easat-7586	10	59	.	.	PUNCT
easat-7586	11	1	keywords	keyword	NOUN
easat-7586	11	2	:	:	PUNCT
easat-7586	11	3	communication	communication	NOUN
easat-7586	11	4	plan	plan	NOUN
easat-7586	11	5	,	,	PUNCT
easat-7586	11	6	digital	digital	ADJ
easat-7586	11	7	strategies	strategy	NOUN
easat-7586	11	8	,	,	PUNCT
easat-7586	11	9	information	information	NOUN
easat-7586	11	10	and	and	CCONJ
easat-7586	11	11	communication	communication	NOUN
easat-7586	11	12	technologies	technology	NOUN
easat-7586	11	13	,	,	PUNCT
easat-7586	11	14	organizational	organizational	ADJ
easat-7586	11	15	culture	culture	NOUN
easat-7586	11	16	.	.	PUNCT
easat-7586	12	1	1	1	X
easat-7586	12	2	.	.	X
easat-7586	12	3	introduction	introduction	NOUN
easat-7586	12	4	organizational	organizational	ADJ
easat-7586	12	5	culture	culture	NOUN
easat-7586	12	6	within	within	ADP
easat-7586	12	7	a	a	DET
easat-7586	12	8	communication	communication	NOUN
easat-7586	12	9	management	management	NOUN
easat-7586	12	10	system	system	NOUN
easat-7586	12	11	is	be	AUX
easat-7586	12	12	fundamental	fundamental	ADJ
easat-7586	12	13	as	as	SCONJ
easat-7586	12	14	it	it	PRON
easat-7586	12	15	significantly	significantly	ADV
easat-7586	12	16	impacts	impact	VERB
easat-7586	12	17	the	the	DET
easat-7586	12	18	achievement	achievement	NOUN
easat-7586	12	19	of	of	ADP
easat-7586	12	20	business	business	NOUN
easat-7586	12	21	objectives	objective	NOUN
easat-7586	12	22	and	and	CCONJ
easat-7586	12	23	purposes	purpose	NOUN
easat-7586	12	24	,	,	PUNCT
easat-7586	12	25	stemming	stem	VERB
easat-7586	12	26	from	from	ADP
easat-7586	12	27	the	the	DET
easat-7586	12	28	identification	identification	NOUN
easat-7586	12	29	of	of	ADP
easat-7586	12	30	internal	internal	ADJ
easat-7586	12	31	and	and	CCONJ
easat-7586	12	32	external	external	ADJ
easat-7586	12	33	audiences	audience	NOUN
easat-7586	12	34	with	with	ADP
easat-7586	12	35	the	the	DET
easat-7586	12	36	institution	institution	NOUN
easat-7586	12	37	's	's	PART
easat-7586	12	38	beliefs	belief	NOUN
easat-7586	12	39	and	and	CCONJ
easat-7586	12	40	values	value	NOUN
easat-7586	12	41	[	[	X
easat-7586	12	42	1	1	NUM
easat-7586	12	43	]	]	PUNCT
easat-7586	12	44	.	.	PUNCT
easat-7586	13	1	therefore	therefore	ADV
easat-7586	13	2	,	,	PUNCT
easat-7586	13	3	for	for	SCONJ
easat-7586	13	4	human	human	ADJ
easat-7586	13	5	talent	talent	NOUN
easat-7586	13	6	to	to	PART
easat-7586	13	7	be	be	AUX
easat-7586	13	8	productive	productive	ADJ
easat-7586	13	9	,	,	PUNCT
easat-7586	13	10	it	it	PRON
easat-7586	13	11	is	be	AUX
easat-7586	13	12	essential	essential	ADJ
easat-7586	13	13	to	to	PART
easat-7586	13	14	create	create	VERB
easat-7586	13	15	spaces	space	NOUN
easat-7586	13	16	where	where	SCONJ
easat-7586	13	17	collaborators	collaborator	NOUN
easat-7586	13	18	can	can	AUX
easat-7586	13	19	share	share	VERB
easat-7586	13	20	their	their	PRON
easat-7586	13	21	thoughts	thought	NOUN
easat-7586	13	22	and	and	CCONJ
easat-7586	13	23	participate	participate	VERB
easat-7586	13	24	in	in	ADP
easat-7586	13	25	decision	decision	NOUN
easat-7586	13	26	-	-	PUNCT
easat-7586	13	27	making	making	NOUN
easat-7586	13	28	,	,	PUNCT
easat-7586	13	29	allowing	allow	VERB
easat-7586	13	30	stakeholders	stakeholder	NOUN
easat-7586	13	31	—	—	PUNCT
easat-7586	13	32	various	various	ADJ
easat-7586	13	33	audiences	audience	NOUN
easat-7586	13	34	linked	link	VERB
easat-7586	13	35	both	both	CCONJ
easat-7586	13	36	internally	internally	ADV
easat-7586	13	37	and	and	CCONJ
easat-7586	13	38	externally	externally	ADV
easat-7586	13	39	to	to	ADP
easat-7586	13	40	the	the	DET
easat-7586	13	41	organization	organization	NOUN
easat-7586	13	42	—	—	PUNCT
easat-7586	13	43	to	to	PART
easat-7586	13	44	feel	feel	VERB
easat-7586	13	45	a	a	DET
easat-7586	13	46	sense	sense	NOUN
easat-7586	13	47	of	of	ADP
easat-7586	13	48	belonging	belonging	NOUN
easat-7586	13	49	and	and	CCONJ
easat-7586	13	50	empowerment	empowerment	NOUN
easat-7586	13	51	,	,	PUNCT
easat-7586	13	52	fostering	foster	VERB
easat-7586	13	53	exchange	exchange	NOUN
easat-7586	13	54	and	and	CCONJ
easat-7586	13	55	establishing	establish	VERB
easat-7586	13	56	trust	trust	NOUN
easat-7586	13	57	and	and	CCONJ
easat-7586	13	58	transparency	transparency	NOUN
easat-7586	14	1	[	[	X
easat-7586	14	2	2	2	NUM
easat-7586	14	3	]	]	PUNCT
easat-7586	14	4	.	.	PUNCT
easat-7586	15	1	organizational	organizational	ADJ
easat-7586	15	2	culture	culture	NOUN
easat-7586	15	3	encompasses	encompass	VERB
easat-7586	15	4	a	a	DET
easat-7586	15	5	complex	complex	ADJ
easat-7586	15	6	whole	whole	NOUN
easat-7586	15	7	of	of	ADP
easat-7586	15	8	elements	element	NOUN
easat-7586	15	9	,	,	PUNCT
easat-7586	15	10	actors	actor	NOUN
easat-7586	15	11	,	,	PUNCT
easat-7586	15	12	and	and	CCONJ
easat-7586	15	13	processes	process	NOUN
easat-7586	15	14	,	,	PUNCT
easat-7586	15	15	but	but	CCONJ
easat-7586	15	16	above	above	ADP
easat-7586	15	17	all	all	PRON
easat-7586	15	18	,	,	PUNCT
easat-7586	15	19	it	it	PRON
easat-7586	15	20	provides	provide	VERB
easat-7586	15	21	evidence	evidence	NOUN
easat-7586	15	22	that	that	SCONJ
easat-7586	15	23	institutions	institution	NOUN
easat-7586	15	24	aiming	aim	VERB
easat-7586	15	25	for	for	ADP
easat-7586	15	26	it	it	PRON
easat-7586	15	27	have	have	AUX
easat-7586	15	28	satisfied	satisfied	ADJ
easat-7586	15	29	and	and	CCONJ
easat-7586	15	30	committed	commit	VERB
easat-7586	15	31	audiences	audience	NOUN
easat-7586	15	32	.	.	PUNCT
easat-7586	16	1	in	in	ADP
easat-7586	16	2	this	this	DET
easat-7586	16	3	regard	regard	NOUN
easat-7586	16	4	,	,	PUNCT
easat-7586	16	5	the	the	DET
easat-7586	16	6	way	way	NOUN
easat-7586	16	7	information	information	NOUN
easat-7586	16	8	is	be	AUX
easat-7586	16	9	shared	share	VERB
easat-7586	16	10	and	and	CCONJ
easat-7586	16	11	relationships	relationship	NOUN
easat-7586	16	12	with	with	ADP
easat-7586	16	13	collaborators	collaborator	NOUN
easat-7586	16	14	have	have	AUX
easat-7586	16	15	transformed	transform	VERB
easat-7586	16	16	with	with	ADP
easat-7586	16	17	the	the	DET
easat-7586	16	18	digitalization	digitalization	NOUN
easat-7586	16	19	of	of	ADP
easat-7586	16	20	media	medium	NOUN
easat-7586	16	21	;	;	PUNCT
easat-7586	16	22	many	many	ADJ
easat-7586	16	23	universities	university	NOUN
easat-7586	16	24	—	—	PUNCT
easat-7586	16	25	as	as	ADP
easat-7586	16	26	organizations	organization	NOUN
easat-7586	16	27	—	—	PUNCT
easat-7586	16	28	have	have	AUX
easat-7586	16	29	begun	begin	VERB
easat-7586	16	30	to	to	PART
easat-7586	16	31	incorporate	incorporate	VERB
easat-7586	16	32	communication	communication	NOUN
easat-7586	16	33	strategies	strategy	NOUN
easat-7586	16	34	linked	link	VERB
easat-7586	16	35	to	to	ADP
easat-7586	16	36	the	the	DET
easat-7586	16	37	use	use	NOUN
easat-7586	16	38	of	of	ADP
easat-7586	16	39	new	new	ADJ
easat-7586	16	40	technologies	technology	NOUN
easat-7586	16	41	as	as	ADP
easat-7586	16	42	means	mean	NOUN
easat-7586	16	43	of	of	ADP
easat-7586	16	44	dissemination	dissemination	NOUN
easat-7586	16	45	.	.	PUNCT
easat-7586	17	1	when	when	SCONJ
easat-7586	17	2	managed	manage	VERB
easat-7586	17	3	by	by	ADP
easat-7586	17	4	communicators	communicator	NOUN
easat-7586	17	5	with	with	ADP
easat-7586	17	6	digital	digital	ADJ
easat-7586	17	7	competencies	competency	NOUN
easat-7586	17	8	,	,	PUNCT
easat-7586	17	9	these	these	DET
easat-7586	17	10	technologies	technology	NOUN
easat-7586	17	11	enhance	enhance	VERB
easat-7586	17	12	the	the	DET
easat-7586	17	13	transmission	transmission	NOUN
easat-7586	17	14	of	of	ADP
easat-7586	17	15	organizational	organizational	ADJ
easat-7586	17	16	values	value	NOUN
easat-7586	17	17	,	,	PUNCT
easat-7586	17	18	norms	norm	NOUN
easat-7586	17	19	,	,	PUNCT
easat-7586	17	20	and	and	CCONJ
easat-7586	17	21	culture	culture	NOUN
easat-7586	17	22	[	[	X
easat-7586	17	23	3	3	NUM
easat-7586	17	24	]	]	PUNCT
easat-7586	17	25	.	.	PUNCT
easat-7586	18	1	according	accord	VERB
easat-7586	18	2	to	to	ADP
easat-7586	18	3	the	the	DET
easat-7586	18	4	educational	educational	ADJ
easat-7586	18	5	trends	trend	NOUN
easat-7586	18	6	information	information	NOUN
easat-7586	18	7	system	system	NOUN
easat-7586	18	8	in	in	ADP
easat-7586	18	9	latin	latin	PROPN
easat-7586	18	10	america	america	PROPN
easat-7586	18	11	(	(	PUNCT
easat-7586	18	12	siteal	siteal	NOUN
easat-7586	18	13	)	)	PUNCT
easat-7586	18	14	of	of	ADP
easat-7586	18	15	the	the	DET
easat-7586	18	16	united	united	PROPN
easat-7586	18	17	nations	nations	PROPN
easat-7586	18	18	educational	educational	ADJ
easat-7586	18	19	,	,	PUNCT
easat-7586	18	20	scientific	scientific	ADJ
easat-7586	18	21	and	and	CCONJ
easat-7586	18	22	cultural	cultural	ADJ
easat-7586	18	23	organization	organization	NOUN
easat-7586	18	24	(	(	PUNCT
easat-7586	18	25	unesco	unesco	PROPN
easat-7586	18	26	)	)	PUNCT
easat-7586	18	27	,	,	PUNCT
easat-7586	18	28	information	information	NOUN
easat-7586	18	29	and	and	CCONJ
easat-7586	18	30	communication	communication	NOUN
easat-7586	18	31	technologies	technology	NOUN
easat-7586	18	32	(	(	PUNCT
easat-7586	18	33	ict	ict	PROPN
easat-7586	18	34	)	)	PUNCT
easat-7586	18	35	are	be	AUX
easat-7586	18	36	used	use	VERB
easat-7586	18	37	limitedly	limitedly	ADV
easat-7586	18	38	as	as	ADP
easat-7586	18	39	a	a	DET
easat-7586	18	40	software	software	NOUN
easat-7586	18	41	package	package	NOUN
easat-7586	18	42	installed	instal	VERB
easat-7586	18	43	in	in	ADP
easat-7586	18	44	schools	school	NOUN
easat-7586	18	45	and	and	CCONJ
easat-7586	18	46	are	be	AUX
easat-7586	18	47	considered	consider	VERB
easat-7586	18	48	a	a	DET
easat-7586	18	49	main	main	ADJ
easat-7586	18	50	axis	axis	NOUN
easat-7586	18	51	in	in	ADP
easat-7586	18	52	latin	latin	PROPN
easat-7586	18	53	america	america	PROPN
easat-7586	19	1	[	[	X
easat-7586	19	2	4	4	NUM
easat-7586	19	3	]	]	PUNCT
easat-7586	19	4	.	.	PUNCT
easat-7586	20	1	https://orcid.org/0000-0003-4026-7386	https://orcid.org/0000-0003-4026-7386	PROPN
easat-7586	20	2	https://orcid.org/0000-0001-9912-1299	https://orcid.org/0000-0001-9912-1299	PROPN
easat-7586	20	3	2718	2718	NUM
easat-7586	20	4	edelweiss	edelweiss	PROPN
easat-7586	20	5	applied	apply	VERB
easat-7586	20	6	science	science	NOUN
easat-7586	20	7	and	and	CCONJ
easat-7586	20	8	technology	technology	NOUN
easat-7586	20	9	issn	issn	PROPN
easat-7586	20	10	:	:	PUNCT
easat-7586	20	11	2576	2576	NUM
easat-7586	20	12	-	-	SYM
easat-7586	20	13	8484	8484	NUM
easat-7586	20	14	vol	vol	NOUN
easat-7586	20	15	.	.	PROPN
easat-7586	21	1	9	9	NUM
easat-7586	21	2	,	,	PUNCT
easat-7586	21	3	no	no	INTJ
easat-7586	21	4	.	.	NOUN
easat-7586	21	5	5	5	NUM
easat-7586	21	6	:	:	SYM
easat-7586	21	7	2717	2717	NUM
easat-7586	21	8	-	-	SYM
easat-7586	21	9	2731	2731	NUM
easat-7586	21	10	,	,	PUNCT
easat-7586	21	11	2025	2025	NUM
easat-7586	21	12	doi	doi	NOUN
easat-7586	21	13	:	:	PUNCT
easat-7586	21	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	21	15	©	©	PROPN
easat-7586	21	16	2025	2025	NUM
easat-7586	21	17	by	by	ADP
easat-7586	21	18	the	the	DET
easat-7586	21	19	authors	author	NOUN
easat-7586	21	20	;	;	PUNCT
easat-7586	21	21	licensee	licensee	PROPN
easat-7586	21	22	learning	learn	VERB
easat-7586	21	23	gate	gate	NOUN
easat-7586	21	24	connecting	connect	VERB
easat-7586	21	25	the	the	DET
easat-7586	21	26	two	two	NUM
easat-7586	21	27	variables	variable	NOUN
easat-7586	21	28	—	—	PUNCT
easat-7586	21	29	organizational	organizational	ADJ
easat-7586	21	30	culture	culture	NOUN
easat-7586	21	31	and	and	CCONJ
easat-7586	21	32	ict	ict	PROPN
easat-7586	21	33	—	—	PUNCT
easat-7586	21	34	into	into	ADP
easat-7586	21	35	a	a	DET
easat-7586	21	36	communication	communication	NOUN
easat-7586	21	37	plan	plan	NOUN
easat-7586	21	38	is	be	AUX
easat-7586	21	39	both	both	ADV
easat-7586	21	40	logical	logical	ADJ
easat-7586	21	41	and	and	CCONJ
easat-7586	21	42	challenging	challenging	ADJ
easat-7586	21	43	today	today	NOUN
easat-7586	21	44	.	.	PUNCT
easat-7586	22	1	it	it	PRON
easat-7586	22	2	involves	involve	VERB
easat-7586	22	3	responding	respond	VERB
easat-7586	22	4	with	with	ADP
easat-7586	22	5	a	a	DET
easat-7586	22	6	guiding	guide	VERB
easat-7586	22	7	product	product	NOUN
easat-7586	22	8	—	—	PUNCT
easat-7586	22	9	the	the	DET
easat-7586	22	10	communication	communication	NOUN
easat-7586	22	11	plan	plan	NOUN
easat-7586	22	12	—	—	PUNCT
easat-7586	22	13	tailored	tailor	VERB
easat-7586	22	14	to	to	ADP
easat-7586	22	15	a	a	DET
easat-7586	22	16	university	university	NOUN
easat-7586	22	17	's	's	PART
easat-7586	22	18	market	market	NOUN
easat-7586	22	19	demands	demand	NOUN
easat-7586	22	20	,	,	PUNCT
easat-7586	22	21	institutional	institutional	ADJ
easat-7586	22	22	needs	need	NOUN
easat-7586	22	23	,	,	PUNCT
easat-7586	22	24	and	and	CCONJ
easat-7586	22	25	changing	change	VERB
easat-7586	22	26	communication	communication	NOUN
easat-7586	22	27	practices	practice	NOUN
easat-7586	22	28	,	,	PUNCT
easat-7586	22	29	implementing	implement	VERB
easat-7586	22	30	the	the	DET
easat-7586	22	31	most	most	ADV
easat-7586	22	32	suitable	suitable	ADJ
easat-7586	22	33	actions	action	NOUN
easat-7586	22	34	to	to	PART
easat-7586	22	35	connect	connect	VERB
easat-7586	22	36	with	with	ADP
easat-7586	22	37	diverse	diverse	ADJ
easat-7586	22	38	audiences	audience	NOUN
easat-7586	22	39	,	,	PUNCT
easat-7586	22	40	including	include	VERB
easat-7586	22	41	young	young	ADJ
easat-7586	22	42	people	people	NOUN
easat-7586	22	43	who	who	PRON
easat-7586	22	44	are	be	AUX
easat-7586	22	45	adept	adept	ADJ
easat-7586	22	46	at	at	ADP
easat-7586	22	47	new	new	ADJ
easat-7586	22	48	icts	ict	NOUN
easat-7586	22	49	,	,	PUNCT
easat-7586	22	50	as	as	SCONJ
easat-7586	22	51	highlighted	highlight	VERB
easat-7586	22	52	by	by	ADP
easat-7586	22	53	cisternas	cisternas	NOUN
easat-7586	22	54	-	-	PUNCT
easat-7586	22	55	osorio	osorio	NOUN
easat-7586	22	56	,	,	PUNCT
easat-7586	22	57	et	et	PROPN
easat-7586	22	58	al	al	PROPN
easat-7586	22	59	.	.	PUNCT
easat-7586	23	1	[	[	X
easat-7586	23	2	5	5	NUM
easat-7586	23	3	]	]	PUNCT
easat-7586	23	4	.	.	PUNCT
easat-7586	24	1	moreover	moreover	ADV
easat-7586	24	2	,	,	PUNCT
easat-7586	24	3	it	it	PRON
easat-7586	24	4	recognizes	recognize	VERB
easat-7586	24	5	the	the	DET
easat-7586	24	6	importance	importance	NOUN
easat-7586	24	7	of	of	ADP
easat-7586	24	8	effectively	effectively	ADV
easat-7586	24	9	using	use	VERB
easat-7586	24	10	ict	ict	NOUN
easat-7586	24	11	in	in	ADP
easat-7586	24	12	corporate	corporate	ADJ
easat-7586	24	13	communication	communication	NOUN
easat-7586	24	14	,	,	PUNCT
easat-7586	24	15	overcoming	overcome	VERB
easat-7586	24	16	or	or	CCONJ
easat-7586	24	17	navigating	navigate	VERB
easat-7586	24	18	digital	digital	ADJ
easat-7586	24	19	gaps	gap	NOUN
easat-7586	24	20	,	,	PUNCT
easat-7586	24	21	and	and	CCONJ
easat-7586	24	22	reducing	reduce	VERB
easat-7586	24	23	them	they	PRON
easat-7586	24	24	within	within	ADP
easat-7586	24	25	the	the	DET
easat-7586	24	26	educational	educational	ADJ
easat-7586	24	27	community	community	NOUN
easat-7586	24	28	,	,	PUNCT
easat-7586	24	29	acknowledging	acknowledge	VERB
easat-7586	24	30	these	these	DET
easat-7586	24	31	gaps	gap	NOUN
easat-7586	24	32	as	as	ADP
easat-7586	24	33	obstacles	obstacle	NOUN
easat-7586	24	34	and	and	CCONJ
easat-7586	24	35	urging	urge	VERB
easat-7586	24	36	institutions	institution	NOUN
easat-7586	24	37	to	to	PART
easat-7586	24	38	train	train	VERB
easat-7586	24	39	all	all	DET
easat-7586	24	40	members	member	NOUN
easat-7586	24	41	in	in	ADP
easat-7586	24	42	the	the	DET
easat-7586	24	43	use	use	NOUN
easat-7586	24	44	of	of	ADP
easat-7586	24	45	technological	technological	ADJ
easat-7586	24	46	tools	tool	NOUN
easat-7586	24	47	[	[	X
easat-7586	24	48	6	6	NUM
easat-7586	24	49	]	]	PUNCT
easat-7586	24	50	.	.	PUNCT
easat-7586	25	1	this	this	DET
easat-7586	25	2	work	work	NOUN
easat-7586	25	3	thus	thus	ADV
easat-7586	25	4	explores	explore	VERB
easat-7586	25	5	the	the	DET
easat-7586	25	6	relationship	relationship	NOUN
easat-7586	25	7	between	between	ADP
easat-7586	25	8	ict	ict	NOUN
easat-7586	25	9	and	and	CCONJ
easat-7586	25	10	organizational	organizational	ADJ
easat-7586	25	11	culture	culture	NOUN
easat-7586	25	12	,	,	PUNCT
easat-7586	25	13	focusing	focus	VERB
easat-7586	25	14	on	on	ADP
easat-7586	25	15	universities	university	NOUN
easat-7586	25	16	,	,	PUNCT
easat-7586	25	17	and	and	CCONJ
easat-7586	25	18	integrates	integrate	VERB
easat-7586	25	19	them	they	PRON
easat-7586	25	20	to	to	PART
easat-7586	25	21	propose	propose	VERB
easat-7586	25	22	a	a	DET
easat-7586	25	23	communication	communication	NOUN
easat-7586	25	24	plan	plan	NOUN
easat-7586	25	25	that	that	PRON
easat-7586	25	26	leverages	leverage	VERB
easat-7586	25	27	the	the	DET
easat-7586	25	28	benefits	benefit	NOUN
easat-7586	25	29	of	of	ADP
easat-7586	25	30	ict	ict	PROPN
easat-7586	25	31	for	for	ADP
easat-7586	25	32	university	university	NOUN
easat-7586	25	33	organizational	organizational	ADJ
easat-7586	25	34	culture	culture	NOUN
easat-7586	25	35	.	.	PUNCT
easat-7586	26	1	the	the	DET
easat-7586	26	2	research	research	NOUN
easat-7586	26	3	intersects	intersect	VERB
easat-7586	26	4	communication	communication	NOUN
easat-7586	26	5	processes	process	NOUN
easat-7586	26	6	and	and	CCONJ
easat-7586	26	7	structures	structure	NOUN
easat-7586	26	8	with	with	ADP
easat-7586	26	9	new	new	ADJ
easat-7586	26	10	or	or	CCONJ
easat-7586	26	11	emerging	emerge	VERB
easat-7586	26	12	technologies	technology	NOUN
easat-7586	26	13	.	.	PUNCT
easat-7586	27	1	additionally	additionally	ADV
easat-7586	27	2	,	,	PUNCT
easat-7586	27	3	it	it	PRON
easat-7586	27	4	aligns	align	VERB
easat-7586	27	5	with	with	ADP
easat-7586	27	6	sustainable	sustainable	ADJ
easat-7586	27	7	development	development	NOUN
easat-7586	27	8	goal	goal	NOUN
easat-7586	27	9	(	(	PUNCT
easat-7586	27	10	sdg	sdg	NOUN
easat-7586	27	11	)	)	PUNCT
easat-7586	27	12	9	9	NUM
easat-7586	27	13	:	:	PUNCT
easat-7586	27	14	industry	industry	NOUN
easat-7586	27	15	,	,	PUNCT
easat-7586	27	16	innovation	innovation	NOUN
easat-7586	27	17	,	,	PUNCT
easat-7586	27	18	and	and	CCONJ
easat-7586	27	19	infrastructure	infrastructure	NOUN
easat-7586	27	20	.	.	PUNCT
easat-7586	28	1	the	the	DET
easat-7586	28	2	proposal	proposal	NOUN
easat-7586	28	3	is	be	AUX
easat-7586	28	4	directed	direct	VERB
easat-7586	28	5	toward	toward	ADP
easat-7586	28	6	a	a	DET
easat-7586	28	7	specific	specific	ADJ
easat-7586	28	8	higher	high	ADJ
easat-7586	28	9	education	education	NOUN
easat-7586	28	10	institution	institution	NOUN
easat-7586	28	11	in	in	ADP
easat-7586	28	12	peru	peru	PROPN
easat-7586	28	13	,	,	PUNCT
easat-7586	28	14	but	but	CCONJ
easat-7586	28	15	the	the	DET
easat-7586	28	16	research	research	NOUN
easat-7586	28	17	experience	experience	NOUN
easat-7586	28	18	and	and	CCONJ
easat-7586	28	19	its	its	PRON
easat-7586	28	20	contributions	contribution	NOUN
easat-7586	28	21	are	be	AUX
easat-7586	28	22	replicable	replicable	ADJ
easat-7586	28	23	beyond	beyond	ADP
easat-7586	28	24	this	this	DET
easat-7586	28	25	context	context	NOUN
easat-7586	28	26	.	.	PUNCT
easat-7586	29	1	organizational	organizational	ADJ
easat-7586	29	2	or	or	CCONJ
easat-7586	29	3	corporate	corporate	ADJ
easat-7586	29	4	culture	culture	NOUN
easat-7586	29	5	refers	refer	VERB
easat-7586	29	6	to	to	ADP
easat-7586	29	7	the	the	DET
easat-7586	29	8	customs	custom	NOUN
easat-7586	29	9	,	,	PUNCT
easat-7586	29	10	principles	principle	NOUN
easat-7586	29	11	,	,	PUNCT
easat-7586	29	12	goals	goal	NOUN
easat-7586	29	13	,	,	PUNCT
easat-7586	29	14	missions	mission	NOUN
easat-7586	29	15	,	,	PUNCT
easat-7586	29	16	procedures	procedure	NOUN
easat-7586	29	17	,	,	PUNCT
easat-7586	29	18	and	and	CCONJ
easat-7586	29	19	policies	policy	NOUN
easat-7586	29	20	that	that	PRON
easat-7586	29	21	employees	employee	NOUN
easat-7586	29	22	acquire	acquire	VERB
easat-7586	29	23	within	within	ADP
easat-7586	29	24	an	an	DET
easat-7586	29	25	organization	organization	NOUN
easat-7586	29	26	.	.	PUNCT
easat-7586	30	1	it	it	PRON
easat-7586	30	2	is	be	AUX
easat-7586	30	3	difficult	difficult	ADJ
easat-7586	30	4	to	to	PART
easat-7586	30	5	change	change	VERB
easat-7586	30	6	because	because	SCONJ
easat-7586	30	7	it	it	PRON
easat-7586	30	8	encompasses	encompass	VERB
easat-7586	30	9	all	all	DET
easat-7586	30	10	the	the	DET
easat-7586	30	11	learnings	learning	NOUN
easat-7586	30	12	and	and	CCONJ
easat-7586	30	13	ways	way	NOUN
easat-7586	30	14	of	of	ADP
easat-7586	30	15	thinking	thinking	NOUN
easat-7586	30	16	of	of	ADP
easat-7586	30	17	a	a	DET
easat-7586	30	18	group	group	NOUN
easat-7586	30	19	of	of	ADP
easat-7586	30	20	people	people	NOUN
easat-7586	30	21	(	(	PUNCT
easat-7586	30	22	schein	schein	PROPN
easat-7586	30	23	cited	cite	VERB
easat-7586	30	24	by	by	ADP
easat-7586	30	25	tulokas	tulokas	PROPN
easat-7586	30	26	,	,	PUNCT
easat-7586	30	27	et	et	PROPN
easat-7586	30	28	al	al	PROPN
easat-7586	30	29	.	.	PUNCT
easat-7586	31	1	[	[	X
easat-7586	31	2	7	7	NUM
easat-7586	31	3	]	]	PUNCT
easat-7586	31	4	.	.	PUNCT
easat-7586	31	5	reinoso	reinoso	PROPN
easat-7586	31	6	lastra	lastra	PROPN
easat-7586	31	7	,	,	PUNCT
easat-7586	31	8	et	et	PROPN
easat-7586	31	9	al	al	PROPN
easat-7586	31	10	.	.	PUNCT
easat-7586	32	1	[	[	X
easat-7586	32	2	8	8	NUM
easat-7586	32	3	]	]	PUNCT
easat-7586	32	4	explain	explain	VERB
easat-7586	32	5	that	that	SCONJ
easat-7586	32	6	culture	culture	NOUN
easat-7586	32	7	can	can	AUX
easat-7586	32	8	be	be	AUX
easat-7586	32	9	inferred	infer	VERB
easat-7586	32	10	from	from	ADP
easat-7586	32	11	what	what	PRON
easat-7586	32	12	employees	employee	NOUN
easat-7586	32	13	say	say	VERB
easat-7586	32	14	,	,	PUNCT
easat-7586	32	15	do	do	VERB
easat-7586	32	16	,	,	PUNCT
easat-7586	32	17	and	and	CCONJ
easat-7586	32	18	think	think	VERB
easat-7586	32	19	;	;	PUNCT
easat-7586	32	20	understanding	understand	VERB
easat-7586	32	21	it	it	PRON
easat-7586	32	22	is	be	AUX
easat-7586	32	23	crucial	crucial	ADJ
easat-7586	32	24	to	to	PART
easat-7586	32	25	identify	identify	VERB
easat-7586	32	26	and	and	CCONJ
easat-7586	32	27	redirect	redirect	VERB
easat-7586	32	28	people	people	NOUN
easat-7586	32	29	's	's	PART
easat-7586	32	30	behaviors	behavior	NOUN
easat-7586	32	31	and	and	CCONJ
easat-7586	32	32	attitudes	attitude	NOUN
easat-7586	32	33	toward	toward	ADP
easat-7586	32	34	organizational	organizational	ADJ
easat-7586	32	35	objectives	objective	NOUN
easat-7586	32	36	.	.	PUNCT
easat-7586	33	1	organizational	organizational	ADJ
easat-7586	33	2	culture	culture	NOUN
easat-7586	33	3	is	be	AUX
easat-7586	33	4	,	,	PUNCT
easat-7586	33	5	in	in	ADP
easat-7586	33	6	principle	principle	NOUN
easat-7586	33	7	,	,	PUNCT
easat-7586	33	8	a	a	DET
easat-7586	33	9	complex	complex	ADJ
easat-7586	33	10	phenomenon	phenomenon	NOUN
easat-7586	33	11	with	with	ADP
easat-7586	33	12	multiple	multiple	ADJ
easat-7586	33	13	elements	element	NOUN
easat-7586	33	14	,	,	PUNCT
easat-7586	33	15	first	first	ADV
easat-7586	33	16	manifested	manifest	VERB
easat-7586	33	17	through	through	ADP
easat-7586	33	18	the	the	DET
easat-7586	33	19	organization	organization	NOUN
easat-7586	33	20	's	's	PART
easat-7586	33	21	internal	internal	ADJ
easat-7586	33	22	audiences	audience	NOUN
easat-7586	33	23	,	,	PUNCT
easat-7586	33	24	and	and	CCONJ
easat-7586	33	25	second	second	ADJ
easat-7586	33	26	,	,	PUNCT
easat-7586	33	27	it	it	PRON
easat-7586	33	28	is	be	AUX
easat-7586	33	29	addressed	address	VERB
easat-7586	33	30	by	by	ADP
easat-7586	33	31	the	the	DET
easat-7586	33	32	organization	organization	NOUN
easat-7586	33	33	's	's	PART
easat-7586	33	34	leaders	leader	NOUN
easat-7586	33	35	for	for	ADP
easat-7586	33	36	its	its	PRON
easat-7586	33	37	benefit	benefit	NOUN
easat-7586	33	38	.	.	PUNCT
easat-7586	34	1	the	the	DET
easat-7586	34	2	complexity	complexity	NOUN
easat-7586	34	3	of	of	ADP
easat-7586	34	4	organizational	organizational	ADJ
easat-7586	34	5	culture	culture	NOUN
easat-7586	34	6	is	be	AUX
easat-7586	34	7	highlighted	highlight	VERB
easat-7586	34	8	by	by	ADP
easat-7586	34	9	its	its	PRON
easat-7586	34	10	division	division	NOUN
easat-7586	34	11	into	into	ADP
easat-7586	34	12	four	four	NUM
easat-7586	34	13	strata	strata	NOUN
easat-7586	34	14	.	.	PUNCT
easat-7586	35	1	the	the	DET
easat-7586	35	2	first	first	ADJ
easat-7586	35	3	includes	include	VERB
easat-7586	35	4	artifacts	artifact	NOUN
easat-7586	35	5	,	,	PUNCT
easat-7586	35	6	which	which	PRON
easat-7586	35	7	encompass	encompass	VERB
easat-7586	35	8	the	the	DET
easat-7586	35	9	institution	institution	NOUN
easat-7586	35	10	's	's	PART
easat-7586	35	11	physical	physical	ADJ
easat-7586	35	12	space	space	NOUN
easat-7586	35	13	,	,	PUNCT
easat-7586	35	14	technology	technology	NOUN
easat-7586	35	15	,	,	PUNCT
easat-7586	35	16	products	product	NOUN
easat-7586	35	17	,	,	PUNCT
easat-7586	35	18	and	and	CCONJ
easat-7586	35	19	services	service	NOUN
easat-7586	35	20	offered	offer	VERB
easat-7586	35	21	.	.	PUNCT
easat-7586	36	1	the	the	DET
easat-7586	36	2	second	second	ADJ
easat-7586	36	3	stratum	stratum	NOUN
easat-7586	36	4	consists	consist	VERB
easat-7586	36	5	of	of	ADP
easat-7586	36	6	behavioral	behavioral	ADJ
easat-7586	36	7	norms	norm	NOUN
easat-7586	36	8	,	,	PUNCT
easat-7586	36	9	including	include	VERB
easat-7586	36	10	the	the	DET
easat-7586	36	11	organization	organization	NOUN
easat-7586	36	12	's	's	PART
easat-7586	36	13	processes	process	NOUN
easat-7586	36	14	and	and	CCONJ
easat-7586	36	15	regulations	regulation	NOUN
easat-7586	36	16	.	.	PUNCT
easat-7586	37	1	the	the	DET
easat-7586	37	2	third	third	ADJ
easat-7586	37	3	encompasses	encompass	VERB
easat-7586	37	4	the	the	DET
easat-7586	37	5	principles	principle	NOUN
easat-7586	37	6	and	and	CCONJ
easat-7586	37	7	beliefs	belief	NOUN
easat-7586	37	8	,	,	PUNCT
easat-7586	37	9	philosophies	philosophy	NOUN
easat-7586	37	10	,	,	PUNCT
easat-7586	37	11	and	and	CCONJ
easat-7586	37	12	strategies	strategy	NOUN
easat-7586	37	13	that	that	PRON
easat-7586	37	14	support	support	VERB
easat-7586	37	15	the	the	DET
easat-7586	37	16	institution	institution	NOUN
easat-7586	37	17	.	.	PUNCT
easat-7586	38	1	finally	finally	ADV
easat-7586	38	2	,	,	PUNCT
easat-7586	38	3	the	the	DET
easat-7586	38	4	fourth	fourth	ADJ
easat-7586	38	5	stratum	stratum	NOUN
easat-7586	38	6	of	of	ADP
easat-7586	38	7	basic	basic	ADJ
easat-7586	38	8	assumptions	assumption	NOUN
easat-7586	38	9	groups	group	NOUN
easat-7586	38	10	perceptions	perception	NOUN
easat-7586	38	11	,	,	PUNCT
easat-7586	38	12	beliefs	belief	NOUN
easat-7586	38	13	,	,	PUNCT
easat-7586	38	14	and	and	CCONJ
easat-7586	38	15	feelings	feeling	NOUN
easat-7586	38	16	that	that	PRON
easat-7586	38	17	reveal	reveal	VERB
easat-7586	38	18	how	how	SCONJ
easat-7586	38	19	members	member	NOUN
easat-7586	38	20	of	of	ADP
easat-7586	38	21	an	an	DET
easat-7586	38	22	organization	organization	NOUN
easat-7586	38	23	feel	feel	VERB
easat-7586	38	24	,	,	PUNCT
easat-7586	38	25	think	think	VERB
easat-7586	38	26	,	,	PUNCT
easat-7586	38	27	and	and	CCONJ
easat-7586	38	28	act	act	PROPN
easat-7586	38	29	(	(	PUNCT
easat-7586	38	30	schein	schein	PROPN
easat-7586	38	31	cited	cite	VERB
easat-7586	38	32	by	by	ADP
easat-7586	38	33	garcia	garcia	PROPN
easat-7586	38	34	-	-	PUNCT
easat-7586	38	35	samper	samper	PROPN
easat-7586	38	36	,	,	PUNCT
easat-7586	38	37	et	et	PROPN
easat-7586	38	38	al	al	PROPN
easat-7586	38	39	.	.	PUNCT
easat-7586	39	1	[	[	X
easat-7586	39	2	9	9	NUM
easat-7586	39	3	]	]	PUNCT
easat-7586	39	4	.	.	PUNCT
easat-7586	40	1	according	accord	VERB
easat-7586	40	2	to	to	ADP
easat-7586	40	3	chiavenato	chiavenato	NOUN
easat-7586	40	4	,	,	PUNCT
easat-7586	40	5	organizational	organizational	ADJ
easat-7586	40	6	culture	culture	NOUN
easat-7586	40	7	can	can	AUX
easat-7586	40	8	be	be	AUX
easat-7586	40	9	classified	classify	VERB
easat-7586	40	10	into	into	ADP
easat-7586	40	11	four	four	NUM
easat-7586	40	12	types	type	NOUN
easat-7586	40	13	:	:	PUNCT
easat-7586	40	14	a	a	X
easat-7586	40	15	)	)	PUNCT
easat-7586	40	16	the	the	DET
easat-7586	40	17	coercive	coercive	ADJ
easat-7586	40	18	authoritarian	authoritarian	ADJ
easat-7586	40	19	system	system	NOUN
easat-7586	40	20	,	,	PUNCT
easat-7586	40	21	characterized	characterize	VERB
easat-7586	40	22	by	by	ADP
easat-7586	40	23	managers	manager	NOUN
easat-7586	40	24	who	who	PRON
easat-7586	40	25	do	do	AUX
easat-7586	40	26	not	not	PART
easat-7586	40	27	build	build	VERB
easat-7586	40	28	trust	trust	NOUN
easat-7586	40	29	with	with	ADP
easat-7586	40	30	their	their	PRON
easat-7586	40	31	subordinates	subordinate	NOUN
easat-7586	40	32	and	and	CCONJ
easat-7586	40	33	reject	reject	VERB
easat-7586	40	34	their	their	PRON
easat-7586	40	35	involvement	involvement	NOUN
easat-7586	40	36	in	in	ADP
easat-7586	40	37	decision	decision	NOUN
easat-7586	40	38	-	-	PUNCT
easat-7586	40	39	making	making	NOUN
easat-7586	40	40	;	;	PUNCT
easat-7586	40	41	b	b	X
easat-7586	40	42	)	)	PUNCT
easat-7586	40	43	the	the	DET
easat-7586	40	44	benevolent	benevolent	ADJ
easat-7586	40	45	authoritarian	authoritarian	ADJ
easat-7586	40	46	system	system	NOUN
easat-7586	40	47	,	,	PUNCT
easat-7586	40	48	where	where	SCONJ
easat-7586	40	49	managers	manager	NOUN
easat-7586	40	50	give	give	VERB
easat-7586	40	51	orders	order	NOUN
easat-7586	40	52	but	but	CCONJ
easat-7586	40	53	allow	allow	VERB
easat-7586	40	54	some	some	DET
easat-7586	40	55	flexibility	flexibility	NOUN
easat-7586	40	56	for	for	SCONJ
easat-7586	40	57	employees	employee	NOUN
easat-7586	40	58	to	to	PART
easat-7586	40	59	participate	participate	VERB
easat-7586	40	60	with	with	ADP
easat-7586	40	61	their	their	PRON
easat-7586	40	62	comments	comment	NOUN
easat-7586	40	63	;	;	PUNCT
easat-7586	40	64	c	c	X
easat-7586	40	65	)	)	PUNCT
easat-7586	40	66	the	the	DET
easat-7586	40	67	consultative	consultative	ADJ
easat-7586	40	68	system	system	NOUN
easat-7586	40	69	,	,	PUNCT
easat-7586	40	70	which	which	PRON
easat-7586	40	71	involves	involve	VERB
easat-7586	40	72	setting	set	VERB
easat-7586	40	73	goals	goal	NOUN
easat-7586	40	74	discussed	discuss	VERB
easat-7586	40	75	with	with	ADP
easat-7586	40	76	employees	employee	NOUN
easat-7586	40	77	,	,	PUNCT
easat-7586	40	78	who	who	PRON
easat-7586	40	79	are	be	AUX
easat-7586	40	80	even	even	ADV
easat-7586	40	81	authorized	authorize	VERB
easat-7586	40	82	to	to	PART
easat-7586	40	83	make	make	VERB
easat-7586	40	84	decisions	decision	NOUN
easat-7586	40	85	about	about	ADP
easat-7586	40	86	their	their	PRON
easat-7586	40	87	tasks	task	NOUN
easat-7586	40	88	;	;	PUNCT
easat-7586	40	89	and	and	CCONJ
easat-7586	40	90	finally	finally	ADV
easat-7586	40	91	,	,	PUNCT
easat-7586	40	92	d	d	X
easat-7586	40	93	)	)	PUNCT
easat-7586	40	94	the	the	DET
easat-7586	40	95	participative	participative	ADJ
easat-7586	40	96	system	system	NOUN
easat-7586	40	97	,	,	PUNCT
easat-7586	40	98	distinguished	distinguish	VERB
easat-7586	40	99	by	by	ADP
easat-7586	40	100	trust	trust	NOUN
easat-7586	40	101	between	between	ADP
easat-7586	40	102	managers	manager	NOUN
easat-7586	40	103	and	and	CCONJ
easat-7586	40	104	employees	employee	NOUN
easat-7586	40	105	,	,	PUNCT
easat-7586	40	106	who	who	PRON
easat-7586	40	107	can	can	AUX
easat-7586	40	108	make	make	VERB
easat-7586	40	109	more	more	ADV
easat-7586	40	110	significant	significant	ADJ
easat-7586	40	111	decisions	decision	NOUN
easat-7586	40	112	(	(	PUNCT
easat-7586	40	113	chiavenato	chiavenato	NOUN
easat-7586	40	114	,	,	PUNCT
easat-7586	40	115	cited	cite	VERB
easat-7586	40	116	by	by	ADP
easat-7586	40	117	rivera	rivera	PROPN
easat-7586	40	118	porras	porras	PROPN
easat-7586	40	119	,	,	PUNCT
easat-7586	40	120	et	et	PROPN
easat-7586	40	121	al	al	PROPN
easat-7586	40	122	.	.	PUNCT
easat-7586	41	1	[	[	X
easat-7586	41	2	10	10	NUM
easat-7586	41	3	]	]	PUNCT
easat-7586	41	4	.	.	PUNCT
easat-7586	42	1	among	among	ADP
easat-7586	42	2	the	the	DET
easat-7586	42	3	most	most	ADV
easat-7586	42	4	tangential	tangential	ADJ
easat-7586	42	5	supports	support	NOUN
easat-7586	42	6	for	for	ADP
easat-7586	42	7	organizational	organizational	ADJ
easat-7586	42	8	culture	culture	NOUN
easat-7586	42	9	is	be	AUX
easat-7586	42	10	organizational	organizational	ADJ
easat-7586	42	11	,	,	PUNCT
easat-7586	42	12	corporate	corporate	ADJ
easat-7586	42	13	,	,	PUNCT
easat-7586	42	14	or	or	CCONJ
easat-7586	42	15	business	business	NOUN
easat-7586	42	16	communication	communication	NOUN
easat-7586	42	17	.	.	PUNCT
easat-7586	43	1	as	as	ADP
easat-7586	43	2	a	a	DET
easat-7586	43	3	discipline	discipline	NOUN
easat-7586	43	4	within	within	ADP
easat-7586	43	5	the	the	DET
easat-7586	43	6	social	social	ADJ
easat-7586	43	7	sciences	science	NOUN
easat-7586	43	8	,	,	PUNCT
easat-7586	43	9	it	it	PRON
easat-7586	43	10	focuses	focus	VERB
easat-7586	43	11	on	on	ADP
easat-7586	43	12	diagnosing	diagnose	VERB
easat-7586	43	13	the	the	DET
easat-7586	43	14	institution	institution	NOUN
easat-7586	43	15	to	to	PART
easat-7586	43	16	improve	improve	VERB
easat-7586	43	17	relationships	relationship	NOUN
easat-7586	43	18	with	with	ADP
easat-7586	43	19	stakeholders	stakeholder	NOUN
easat-7586	43	20	,	,	PUNCT
easat-7586	43	21	knowing	know	VERB
easat-7586	43	22	that	that	SCONJ
easat-7586	43	23	one	one	NUM
easat-7586	43	24	of	of	ADP
easat-7586	43	25	the	the	DET
easat-7586	43	26	objectives	objective	NOUN
easat-7586	43	27	of	of	ADP
easat-7586	43	28	communication	communication	NOUN
easat-7586	43	29	is	be	AUX
easat-7586	43	30	to	to	PART
easat-7586	43	31	transmit	transmit	VERB
easat-7586	43	32	messages	message	NOUN
easat-7586	43	33	effectively	effectively	ADV
easat-7586	43	34	and	and	CCONJ
easat-7586	43	35	,	,	PUNCT
easat-7586	43	36	at	at	ADP
easat-7586	43	37	the	the	DET
easat-7586	43	38	corporate	corporate	ADJ
easat-7586	43	39	level	level	NOUN
easat-7586	43	40	,	,	PUNCT
easat-7586	43	41	to	to	PART
easat-7586	43	42	enhance	enhance	VERB
easat-7586	43	43	the	the	DET
easat-7586	43	44	satisfaction	satisfaction	NOUN
easat-7586	43	45	of	of	ADP
easat-7586	43	46	teamwork	teamwork	NOUN
easat-7586	43	47	[	[	X
easat-7586	43	48	11	11	NUM
easat-7586	43	49	]	]	PUNCT
easat-7586	43	50	.	.	PUNCT
easat-7586	44	1	a	a	DET
easat-7586	44	2	good	good	ADJ
easat-7586	44	3	level	level	NOUN
easat-7586	44	4	of	of	ADP
easat-7586	44	5	organizational	organizational	ADJ
easat-7586	44	6	communication	communication	NOUN
easat-7586	44	7	improves	improve	VERB
easat-7586	44	8	productivity	productivity	NOUN
easat-7586	44	9	in	in	ADP
easat-7586	44	10	companies	company	NOUN
easat-7586	44	11	and	and	CCONJ
easat-7586	44	12	increases	increase	VERB
easat-7586	44	13	employees	employee	NOUN
easat-7586	44	14	'	'	PART
easat-7586	44	15	sense	sense	NOUN
easat-7586	44	16	of	of	ADP
easat-7586	44	17	commitment	commitment	NOUN
easat-7586	44	18	and	and	CCONJ
easat-7586	44	19	belonging	belonging	NOUN
easat-7586	44	20	.	.	PUNCT
easat-7586	45	1	the	the	DET
easat-7586	45	2	communication	communication	NOUN
easat-7586	45	3	developed	develop	VERB
easat-7586	45	4	within	within	ADP
easat-7586	45	5	and	and	CCONJ
easat-7586	45	6	for	for	ADP
easat-7586	45	7	the	the	DET
easat-7586	45	8	organization	organization	NOUN
easat-7586	45	9	is	be	AUX
easat-7586	45	10	a	a	DET
easat-7586	45	11	transversal	transversal	ADJ
easat-7586	45	12	issue	issue	NOUN
easat-7586	45	13	affecting	affect	VERB
easat-7586	45	14	all	all	DET
easat-7586	45	15	processes	process	NOUN
easat-7586	45	16	and	and	CCONJ
easat-7586	45	17	collaborators	collaborator	NOUN
easat-7586	45	18	.	.	PUNCT
easat-7586	46	1	corporate	corporate	ADJ
easat-7586	46	2	communication	communication	NOUN
easat-7586	46	3	,	,	PUNCT
easat-7586	46	4	as	as	ADP
easat-7586	46	5	a	a	DET
easat-7586	46	6	multidisciplinary	multidisciplinary	ADJ
easat-7586	46	7	effort	effort	NOUN
easat-7586	46	8	,	,	PUNCT
easat-7586	46	9	involves	involve	VERB
easat-7586	46	10	many	many	ADJ
easat-7586	46	11	professionals	professional	NOUN
easat-7586	46	12	in	in	ADP
easat-7586	46	13	planning	plan	VERB
easat-7586	46	14	and	and	CCONJ
easat-7586	46	15	developing	develop	VERB
easat-7586	46	16	messages	message	NOUN
easat-7586	46	17	that	that	SCONJ
easat-7586	46	18	communicators	communicator	NOUN
easat-7586	46	19	then	then	ADV
easat-7586	46	20	disseminate	disseminate	VERB
easat-7586	46	21	through	through	ADP
easat-7586	46	22	the	the	DET
easat-7586	46	23	most	most	ADV
easat-7586	46	24	suitable	suitable	ADJ
easat-7586	46	25	media	medium	NOUN
easat-7586	46	26	.	.	PUNCT
easat-7586	47	1	this	this	PRON
easat-7586	47	2	can	can	AUX
easat-7586	47	3	be	be	AUX
easat-7586	47	4	one	one	NUM
easat-7586	47	5	of	of	ADP
easat-7586	47	6	the	the	DET
easat-7586	47	7	greatest	great	ADJ
easat-7586	47	8	strengths	strength	NOUN
easat-7586	47	9	or	or	CCONJ
easat-7586	47	10	weaknesses	weakness	NOUN
easat-7586	47	11	of	of	ADP
easat-7586	47	12	an	an	DET
easat-7586	47	13	institution	institution	NOUN
easat-7586	47	14	;	;	PUNCT
easat-7586	47	15	therefore	therefore	ADV
easat-7586	47	16	,	,	PUNCT
easat-7586	47	17	it	it	PRON
easat-7586	47	18	is	be	AUX
easat-7586	47	19	essential	essential	ADJ
easat-7586	47	20	to	to	PART
easat-7586	47	21	work	work	VERB
easat-7586	47	22	on	on	ADP
easat-7586	47	23	the	the	DET
easat-7586	47	24	best	good	ADJ
easat-7586	47	25	strategies	strategy	NOUN
easat-7586	47	26	(	(	PUNCT
easat-7586	47	27	serna	serna	PROPN
easat-7586	47	28	cited	cite	VERB
easat-7586	47	29	by	by	ADP
easat-7586	47	30	rodriguez	rodriguez	NOUN
easat-7586	47	31	and	and	CCONJ
easat-7586	47	32	bautista	bautista	VERB
easat-7586	48	1	[	[	X
easat-7586	48	2	1	1	NUM
easat-7586	48	3	]	]	PUNCT
easat-7586	48	4	)	)	PUNCT
easat-7586	48	5	.	.	PUNCT
easat-7586	49	1	despite	despite	SCONJ
easat-7586	49	2	the	the	DET
easat-7586	49	3	wealth	wealth	NOUN
easat-7586	49	4	of	of	ADP
easat-7586	49	5	information	information	NOUN
easat-7586	49	6	available	available	ADJ
easat-7586	49	7	to	to	ADP
easat-7586	49	8	organizational	organizational	ADJ
easat-7586	49	9	leaders	leader	NOUN
easat-7586	49	10	regarding	regard	VERB
easat-7586	49	11	this	this	DET
easat-7586	49	12	importance	importance	NOUN
easat-7586	49	13	,	,	PUNCT
easat-7586	49	14	organizations	organization	NOUN
easat-7586	49	15	still	still	ADV
easat-7586	49	16	face	face	VERB
easat-7586	49	17	challenges	challenge	NOUN
easat-7586	49	18	with	with	ADP
easat-7586	49	19	both	both	CCONJ
easat-7586	49	20	internal	internal	ADJ
easat-7586	49	21	and	and	CCONJ
easat-7586	49	22	external	external	ADJ
easat-7586	49	23	communication	communication	NOUN
easat-7586	49	24	.	.	PUNCT
easat-7586	50	1	2719	2719	NUM
easat-7586	50	2	edelweiss	edelweiss	PROPN
easat-7586	50	3	applied	apply	VERB
easat-7586	50	4	science	science	NOUN
easat-7586	50	5	and	and	CCONJ
easat-7586	50	6	technology	technology	NOUN
easat-7586	50	7	issn	issn	PROPN
easat-7586	50	8	:	:	PUNCT
easat-7586	50	9	2576	2576	NUM
easat-7586	50	10	-	-	SYM
easat-7586	50	11	8484	8484	NUM
easat-7586	50	12	vol	vol	NOUN
easat-7586	50	13	.	.	PROPN
easat-7586	51	1	9	9	NUM
easat-7586	51	2	,	,	PUNCT
easat-7586	51	3	no	no	INTJ
easat-7586	51	4	.	.	NOUN
easat-7586	51	5	5	5	NUM
easat-7586	51	6	:	:	SYM
easat-7586	51	7	2717	2717	NUM
easat-7586	51	8	-	-	SYM
easat-7586	51	9	2731	2731	NUM
easat-7586	51	10	,	,	PUNCT
easat-7586	51	11	2025	2025	NUM
easat-7586	51	12	doi	doi	NOUN
easat-7586	51	13	:	:	PUNCT
easat-7586	51	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	51	15	©	©	PROPN
easat-7586	51	16	2025	2025	NUM
easat-7586	51	17	by	by	ADP
easat-7586	51	18	the	the	DET
easat-7586	51	19	authors	author	NOUN
easat-7586	51	20	;	;	PUNCT
easat-7586	51	21	licensee	licensee	PROPN
easat-7586	51	22	learning	learning	NOUN
easat-7586	51	23	gate	gate	VERB
easat-7586	51	24	internal	internal	ADJ
easat-7586	51	25	communication	communication	NOUN
easat-7586	51	26	,	,	PUNCT
easat-7586	51	27	for	for	ADP
easat-7586	51	28	example	example	NOUN
easat-7586	51	29	,	,	PUNCT
easat-7586	51	30	occurs	occur	VERB
easat-7586	51	31	within	within	ADP
easat-7586	51	32	the	the	DET
easat-7586	51	33	company	company	NOUN
easat-7586	51	34	's	's	PART
easat-7586	51	35	premises	premise	NOUN
easat-7586	51	36	and	and	CCONJ
easat-7586	51	37	fundamentally	fundamentally	ADV
easat-7586	51	38	contributes	contribute	VERB
easat-7586	51	39	to	to	ADP
easat-7586	51	40	building	build	VERB
easat-7586	51	41	identity	identity	NOUN
easat-7586	51	42	within	within	ADP
easat-7586	51	43	an	an	DET
easat-7586	51	44	institution	institution	NOUN
easat-7586	51	45	,	,	PUNCT
easat-7586	51	46	based	base	VERB
easat-7586	51	47	on	on	ADP
easat-7586	51	48	the	the	DET
easat-7586	51	49	mission	mission	NOUN
easat-7586	51	50	,	,	PUNCT
easat-7586	51	51	vision	vision	NOUN
easat-7586	51	52	,	,	PUNCT
easat-7586	51	53	and	and	CCONJ
easat-7586	51	54	values	value	NOUN
easat-7586	51	55	that	that	PRON
easat-7586	51	56	foster	foster	VERB
easat-7586	51	57	a	a	DET
easat-7586	51	58	cultural	cultural	ADJ
easat-7586	51	59	environment	environment	NOUN
easat-7586	51	60	where	where	SCONJ
easat-7586	51	61	employees	employee	NOUN
easat-7586	51	62	align	align	VERB
easat-7586	51	63	their	their	PRON
easat-7586	51	64	goals	goal	NOUN
easat-7586	51	65	with	with	ADP
easat-7586	51	66	those	those	PRON
easat-7586	51	67	of	of	ADP
easat-7586	51	68	the	the	DET
easat-7586	51	69	organization	organization	NOUN
easat-7586	51	70	[	[	X
easat-7586	51	71	12	12	NUM
easat-7586	51	72	]	]	PUNCT
easat-7586	51	73	.	.	PUNCT
easat-7586	52	1	for	for	ADP
easat-7586	52	2	this	this	DET
easat-7586	52	3	reason	reason	NOUN
easat-7586	52	4	,	,	PUNCT
easat-7586	52	5	sanders	sanders	PROPN
easat-7586	52	6	,	,	PUNCT
easat-7586	52	7	et	et	PROPN
easat-7586	52	8	al	al	PROPN
easat-7586	52	9	.	.	PUNCT
easat-7586	53	1	[	[	X
easat-7586	53	2	13	13	NUM
easat-7586	53	3	]	]	PUNCT
easat-7586	53	4	mention	mention	VERB
easat-7586	53	5	a	a	DET
easat-7586	53	6	need	need	NOUN
easat-7586	53	7	for	for	SCONJ
easat-7586	53	8	managers	manager	NOUN
easat-7586	53	9	to	to	PART
easat-7586	53	10	manage	manage	VERB
easat-7586	53	11	channels	channel	NOUN
easat-7586	53	12	for	for	ADP
easat-7586	53	13	transmitting	transmit	VERB
easat-7586	53	14	information	information	NOUN
easat-7586	53	15	to	to	ADP
easat-7586	53	16	their	their	PRON
easat-7586	53	17	employees	employee	NOUN
easat-7586	53	18	,	,	PUNCT
easat-7586	53	19	ensuring	ensure	VERB
easat-7586	53	20	they	they	PRON
easat-7586	53	21	feel	feel	AUX
easat-7586	53	22	valued	value	VERB
easat-7586	53	23	and	and	CCONJ
easat-7586	53	24	heard	hear	VERB
easat-7586	53	25	.	.	PUNCT
easat-7586	54	1	however	however	ADV
easat-7586	54	2	,	,	PUNCT
easat-7586	54	3	within	within	ADP
easat-7586	54	4	this	this	DET
easat-7586	54	5	communication	communication	NOUN
easat-7586	54	6	and	and	CCONJ
easat-7586	54	7	organizational	organizational	ADJ
easat-7586	54	8	culture	culture	NOUN
easat-7586	54	9	,	,	PUNCT
easat-7586	54	10	a	a	DET
easat-7586	54	11	company	company	NOUN
easat-7586	54	12	's	's	PART
easat-7586	54	13	corporate	corporate	ADJ
easat-7586	54	14	image	image	NOUN
easat-7586	54	15	needs	need	VERB
easat-7586	54	16	strength	strength	NOUN
easat-7586	54	17	,	,	PUNCT
easat-7586	54	18	and	and	CCONJ
easat-7586	54	19	transmitted	transmit	VERB
easat-7586	54	20	messages	message	NOUN
easat-7586	54	21	must	must	AUX
easat-7586	54	22	be	be	AUX
easat-7586	54	23	uniform	uniform	ADJ
easat-7586	54	24	and	and	CCONJ
easat-7586	54	25	clear	clear	ADJ
easat-7586	54	26	;	;	PUNCT
easat-7586	54	27	thus	thus	ADV
easat-7586	54	28	,	,	PUNCT
easat-7586	54	29	the	the	DET
easat-7586	54	30	institution	institution	NOUN
easat-7586	54	31	must	must	AUX
easat-7586	54	32	work	work	VERB
easat-7586	54	33	on	on	ADP
easat-7586	54	34	the	the	DET
easat-7586	54	35	image	image	NOUN
easat-7586	54	36	it	it	PRON
easat-7586	54	37	projects	project	VERB
easat-7586	54	38	to	to	ADP
easat-7586	54	39	its	its	PRON
easat-7586	54	40	audience	audience	NOUN
easat-7586	54	41	[	[	X
easat-7586	54	42	14	14	NUM
easat-7586	54	43	]	]	PUNCT
easat-7586	54	44	.	.	PUNCT
easat-7586	55	1	considering	consider	VERB
easat-7586	55	2	the	the	DET
easat-7586	55	3	necessity	necessity	NOUN
easat-7586	55	4	of	of	ADP
easat-7586	55	5	relationships	relationship	NOUN
easat-7586	55	6	with	with	ADP
easat-7586	55	7	stakeholders	stakeholder	NOUN
easat-7586	55	8	,	,	PUNCT
easat-7586	55	9	a	a	DET
easat-7586	55	10	communication	communication	NOUN
easat-7586	55	11	plan	plan	NOUN
easat-7586	55	12	is	be	AUX
easat-7586	55	13	developed	develop	VERB
easat-7586	55	14	—	—	PUNCT
easat-7586	55	15	a	a	DET
easat-7586	55	16	document	document	NOUN
easat-7586	55	17	that	that	PRON
easat-7586	55	18	defines	define	VERB
easat-7586	55	19	how	how	SCONJ
easat-7586	55	20	to	to	PART
easat-7586	55	21	manage	manage	VERB
easat-7586	55	22	communication	communication	NOUN
easat-7586	55	23	both	both	CCONJ
easat-7586	55	24	within	within	ADP
easat-7586	55	25	and	and	CCONJ
easat-7586	55	26	outside	outside	ADP
easat-7586	55	27	the	the	DET
easat-7586	55	28	company	company	NOUN
easat-7586	55	29	.	.	PUNCT
easat-7586	56	1	this	this	DET
easat-7586	56	2	plan	plan	NOUN
easat-7586	56	3	should	should	AUX
easat-7586	56	4	consider	consider	VERB
easat-7586	56	5	the	the	DET
easat-7586	56	6	phases	phase	NOUN
easat-7586	56	7	of	of	ADP
easat-7586	56	8	research	research	NOUN
easat-7586	56	9	,	,	PUNCT
easat-7586	56	10	planning	planning	NOUN
easat-7586	56	11	,	,	PUNCT
easat-7586	56	12	implementation	implementation	NOUN
easat-7586	56	13	,	,	PUNCT
easat-7586	56	14	evaluation	evaluation	NOUN
easat-7586	56	15	,	,	PUNCT
easat-7586	56	16	and	and	CCONJ
easat-7586	56	17	measurement	measurement	NOUN
easat-7586	56	18	,	,	PUNCT
easat-7586	56	19	as	as	SCONJ
easat-7586	56	20	noted	note	VERB
easat-7586	56	21	by	by	ADP
easat-7586	56	22	aced	ace	VERB
easat-7586	56	23	,	,	PUNCT
easat-7586	56	24	et	et	PROPN
easat-7586	56	25	al	al	PROPN
easat-7586	56	26	.	.	PUNCT
easat-7586	57	1	[	[	X
easat-7586	57	2	15	15	NUM
easat-7586	57	3	]	]	PUNCT
easat-7586	57	4	.	.	PUNCT
easat-7586	58	1	in	in	ADP
easat-7586	58	2	this	this	DET
easat-7586	58	3	regard	regard	NOUN
easat-7586	58	4	,	,	PUNCT
easat-7586	58	5	armando	armando	PROPN
easat-7586	58	6	[	[	X
easat-7586	58	7	16	16	NUM
easat-7586	58	8	]	]	PUNCT
easat-7586	58	9	explains	explain	VERB
easat-7586	58	10	that	that	SCONJ
easat-7586	58	11	this	this	DET
easat-7586	58	12	roadmap	roadmap	NOUN
easat-7586	58	13	groups	group	NOUN
easat-7586	58	14	objectives	objective	NOUN
easat-7586	58	15	,	,	PUNCT
easat-7586	58	16	strategies	strategy	NOUN
easat-7586	58	17	,	,	PUNCT
easat-7586	58	18	and	and	CCONJ
easat-7586	58	19	communication	communication	NOUN
easat-7586	58	20	actions	action	NOUN
easat-7586	58	21	that	that	PRON
easat-7586	58	22	help	help	AUX
easat-7586	58	23	generate	generate	VERB
easat-7586	58	24	trust	trust	NOUN
easat-7586	58	25	among	among	ADP
easat-7586	58	26	different	different	ADJ
easat-7586	58	27	audiences	audience	NOUN
easat-7586	58	28	through	through	ADP
easat-7586	58	29	messages	message	NOUN
easat-7586	58	30	that	that	PRON
easat-7586	58	31	are	be	AUX
easat-7586	58	32	perceived	perceive	VERB
easat-7586	58	33	as	as	ADP
easat-7586	58	34	reliable	reliable	ADJ
easat-7586	58	35	and	and	CCONJ
easat-7586	58	36	credible	credible	ADJ
easat-7586	58	37	sources	source	NOUN
easat-7586	58	38	.	.	PUNCT
easat-7586	59	1	communication	communication	NOUN
easat-7586	59	2	plans	plan	NOUN
easat-7586	59	3	within	within	ADP
easat-7586	59	4	organizations	organization	NOUN
easat-7586	59	5	—	—	PUNCT
easat-7586	59	6	ever	ever	ADV
easat-7586	59	7	more	more	ADV
easat-7586	59	8	valued	value	VERB
easat-7586	59	9	—	—	PUNCT
easat-7586	59	10	have	have	AUX
easat-7586	59	11	progressively	progressively	ADV
easat-7586	59	12	become	become	VERB
easat-7586	59	13	necessary	necessary	ADJ
easat-7586	59	14	,	,	PUNCT
easat-7586	59	15	evolving	evolve	VERB
easat-7586	59	16	from	from	ADP
easat-7586	59	17	merely	merely	ADV
easat-7586	59	18	operational	operational	ADJ
easat-7586	59	19	to	to	ADP
easat-7586	59	20	genuine	genuine	ADJ
easat-7586	59	21	management	management	NOUN
easat-7586	59	22	documents	document	NOUN
easat-7586	59	23	.	.	PUNCT
easat-7586	60	1	as	as	ADP
easat-7586	60	2	part	part	NOUN
easat-7586	60	3	of	of	ADP
easat-7586	60	4	the	the	DET
easat-7586	60	5	communication	communication	NOUN
easat-7586	60	6	plan	plan	NOUN
easat-7586	60	7	's	's	PART
easat-7586	60	8	structure	structure	NOUN
easat-7586	60	9	,	,	PUNCT
easat-7586	60	10	jordá	jordá	ADJ
easat-7586	60	11	[	[	X
easat-7586	60	12	17	17	NUM
easat-7586	60	13	]	]	PUNCT
easat-7586	60	14	proposes	propose	VERB
easat-7586	60	15	that	that	SCONJ
easat-7586	60	16	the	the	DET
easat-7586	60	17	first	first	ADJ
easat-7586	60	18	element	element	NOUN
easat-7586	60	19	be	be	AUX
easat-7586	60	20	an	an	DET
easat-7586	60	21	introduction	introduction	NOUN
easat-7586	60	22	describing	describe	VERB
easat-7586	60	23	the	the	DET
easat-7586	60	24	plan	plan	NOUN
easat-7586	60	25	's	's	PART
easat-7586	60	26	objectives	objective	NOUN
easat-7586	60	27	and	and	CCONJ
easat-7586	60	28	justification	justification	NOUN
easat-7586	60	29	.	.	PUNCT
easat-7586	61	1	the	the	DET
easat-7586	61	2	second	second	ADJ
easat-7586	61	3	step	step	NOUN
easat-7586	61	4	is	be	AUX
easat-7586	61	5	a	a	DET
easat-7586	61	6	diagnosis	diagnosis	NOUN
easat-7586	61	7	that	that	PRON
easat-7586	61	8	analyzes	analyze	VERB
easat-7586	61	9	the	the	DET
easat-7586	61	10	organization	organization	NOUN
easat-7586	61	11	from	from	ADP
easat-7586	61	12	its	its	PRON
easat-7586	61	13	organizational	organizational	ADJ
easat-7586	61	14	chart	chart	NOUN
easat-7586	61	15	to	to	ADP
easat-7586	61	16	its	its	PRON
easat-7586	61	17	ongoing	ongoing	ADJ
easat-7586	61	18	communication	communication	NOUN
easat-7586	61	19	actions	action	NOUN
easat-7586	61	20	,	,	PUNCT
easat-7586	61	21	also	also	ADV
easat-7586	61	22	identifying	identify	VERB
easat-7586	61	23	internal	internal	ADJ
easat-7586	61	24	and	and	CCONJ
easat-7586	61	25	external	external	ADJ
easat-7586	61	26	stakeholder	stakeholder	NOUN
easat-7586	61	27	groups	group	NOUN
easat-7586	61	28	.	.	PUNCT
easat-7586	62	1	the	the	DET
easat-7586	62	2	third	third	ADJ
easat-7586	62	3	step	step	NOUN
easat-7586	62	4	involves	involve	VERB
easat-7586	62	5	a	a	DET
easat-7586	62	6	swot	swot	NOUN
easat-7586	62	7	analysis	analysis	NOUN
easat-7586	62	8	(	(	PUNCT
easat-7586	62	9	strengths	strength	NOUN
easat-7586	62	10	,	,	PUNCT
easat-7586	62	11	weaknesses	weakness	NOUN
easat-7586	62	12	,	,	PUNCT
easat-7586	62	13	opportunities	opportunity	NOUN
easat-7586	62	14	,	,	PUNCT
easat-7586	62	15	threats	threat	NOUN
easat-7586	62	16	)	)	PUNCT
easat-7586	62	17	.	.	PUNCT
easat-7586	63	1	the	the	DET
easat-7586	63	2	fourth	fourth	ADJ
easat-7586	63	3	step	step	NOUN
easat-7586	63	4	is	be	AUX
easat-7586	63	5	the	the	DET
easat-7586	63	6	design	design	NOUN
easat-7586	63	7	of	of	ADP
easat-7586	63	8	the	the	DET
easat-7586	63	9	action	action	NOUN
easat-7586	63	10	plan	plan	NOUN
easat-7586	63	11	,	,	PUNCT
easat-7586	63	12	where	where	SCONJ
easat-7586	63	13	general	general	ADJ
easat-7586	63	14	and	and	CCONJ
easat-7586	63	15	specific	specific	ADJ
easat-7586	63	16	actions	action	NOUN
easat-7586	63	17	will	will	AUX
easat-7586	63	18	be	be	AUX
easat-7586	63	19	organized	organize	VERB
easat-7586	63	20	by	by	ADP
easat-7586	63	21	stakeholder	stakeholder	NOUN
easat-7586	63	22	groups	group	NOUN
easat-7586	63	23	,	,	PUNCT
easat-7586	63	24	developing	develop	VERB
easat-7586	63	25	the	the	DET
easat-7586	63	26	corporate	corporate	ADJ
easat-7586	63	27	visual	visual	ADJ
easat-7586	63	28	identity	identity	NOUN
easat-7586	63	29	plan	plan	NOUN
easat-7586	63	30	and	and	CCONJ
easat-7586	63	31	communication	communication	NOUN
easat-7586	63	32	actions	action	NOUN
easat-7586	63	33	.	.	PUNCT
easat-7586	64	1	finally	finally	ADV
easat-7586	64	2	,	,	PUNCT
easat-7586	64	3	the	the	DET
easat-7586	64	4	fifth	fifth	ADJ
easat-7586	64	5	point	point	NOUN
easat-7586	64	6	,	,	PUNCT
easat-7586	64	7	called	call	VERB
easat-7586	64	8	control	control	NOUN
easat-7586	64	9	and	and	CCONJ
easat-7586	64	10	monitoring	monitoring	NOUN
easat-7586	64	11	of	of	ADP
easat-7586	64	12	the	the	DET
easat-7586	64	13	plan	plan	NOUN
easat-7586	64	14	,	,	PUNCT
easat-7586	64	15	serves	serve	VERB
easat-7586	64	16	as	as	ADP
easat-7586	64	17	a	a	DET
easat-7586	64	18	mechanism	mechanism	NOUN
easat-7586	64	19	to	to	PART
easat-7586	64	20	ensure	ensure	VERB
easat-7586	64	21	everything	everything	PRON
easat-7586	64	22	is	be	AUX
easat-7586	64	23	executed	execute	VERB
easat-7586	64	24	correctly	correctly	ADV
easat-7586	64	25	to	to	PART
easat-7586	64	26	achieve	achieve	VERB
easat-7586	64	27	the	the	DET
easat-7586	64	28	desired	desire	VERB
easat-7586	64	29	results	result	NOUN
easat-7586	64	30	.	.	PUNCT
easat-7586	65	1	it	it	PRON
easat-7586	65	2	is	be	AUX
easat-7586	65	3	no	no	DET
easat-7586	65	4	novelty	novelty	NOUN
easat-7586	65	5	that	that	SCONJ
easat-7586	65	6	information	information	NOUN
easat-7586	65	7	and	and	CCONJ
easat-7586	65	8	communication	communication	NOUN
easat-7586	65	9	technologies	technology	NOUN
easat-7586	65	10	(	(	PUNCT
easat-7586	65	11	ict	ict	PROPN
easat-7586	65	12	)	)	PUNCT
easat-7586	65	13	are	be	AUX
easat-7586	65	14	deeply	deeply	ADV
easat-7586	65	15	integrated	integrate	VERB
easat-7586	65	16	into	into	ADP
easat-7586	65	17	both	both	CCONJ
easat-7586	65	18	small	small	ADJ
easat-7586	65	19	and	and	CCONJ
easat-7586	65	20	large	large	ADJ
easat-7586	65	21	human	human	ADJ
easat-7586	65	22	tasks	task	NOUN
easat-7586	65	23	,	,	PUNCT
easat-7586	65	24	domestic	domestic	ADJ
easat-7586	65	25	and	and	CCONJ
easat-7586	65	26	work	work	NOUN
easat-7586	65	27	-	-	PUNCT
easat-7586	65	28	related	relate	VERB
easat-7586	65	29	,	,	PUNCT
easat-7586	65	30	in	in	ADP
easat-7586	65	31	daily	daily	ADJ
easat-7586	65	32	life	life	NOUN
easat-7586	65	33	and	and	CCONJ
easat-7586	65	34	the	the	DET
easat-7586	65	35	world	world	NOUN
easat-7586	65	36	of	of	ADP
easat-7586	65	37	trades	trade	NOUN
easat-7586	65	38	.	.	PUNCT
easat-7586	66	1	given	give	VERB
easat-7586	66	2	their	their	PRON
easat-7586	66	3	current	current	ADJ
easat-7586	66	4	transformative	transformative	ADJ
easat-7586	66	5	power	power	NOUN
easat-7586	66	6	,	,	PUNCT
easat-7586	66	7	compared	compare	VERB
easat-7586	66	8	to	to	ADP
easat-7586	66	9	conventional	conventional	ADJ
easat-7586	66	10	or	or	CCONJ
easat-7586	66	11	analog	analog	NOUN
easat-7586	66	12	production	production	NOUN
easat-7586	66	13	dynamics	dynamic	NOUN
easat-7586	66	14	in	in	ADP
easat-7586	66	15	the	the	DET
easat-7586	66	16	contemporary	contemporary	ADJ
easat-7586	66	17	world	world	NOUN
easat-7586	66	18	,	,	PUNCT
easat-7586	66	19	ict	ict	PROPN
easat-7586	66	20	has	have	AUX
easat-7586	66	21	been	be	AUX
easat-7586	66	22	widely	widely	ADV
easat-7586	66	23	discussed	discuss	VERB
easat-7586	66	24	[	[	X
easat-7586	66	25	18	18	NUM
easat-7586	66	26	]	]	PUNCT
easat-7586	66	27	.	.	PUNCT
easat-7586	67	1	part	part	NOUN
easat-7586	67	2	of	of	ADP
easat-7586	67	3	this	this	DET
easat-7586	67	4	discussion	discussion	NOUN
easat-7586	67	5	points	point	VERB
easat-7586	67	6	to	to	ADP
easat-7586	67	7	the	the	DET
easat-7586	67	8	challenges	challenge	NOUN
easat-7586	67	9	and	and	CCONJ
easat-7586	67	10	issues	issue	NOUN
easat-7586	67	11	that	that	PRON
easat-7586	67	12	ict	ict	PROPN
easat-7586	67	13	currently	currently	ADV
easat-7586	67	14	poses	pose	VERB
easat-7586	67	15	to	to	ADP
easat-7586	67	16	human	human	ADJ
easat-7586	67	17	societies	society	NOUN
easat-7586	67	18	.	.	PUNCT
easat-7586	68	1	in	in	ADP
easat-7586	68	2	this	this	DET
easat-7586	68	3	regard	regard	NOUN
easat-7586	68	4	,	,	PUNCT
easat-7586	68	5	escobar	escobar	PROPN
easat-7586	68	6	and	and	CCONJ
easat-7586	68	7	mira	mira	PROPN
easat-7586	68	8	[	[	X
easat-7586	68	9	19	19	NUM
easat-7586	68	10	]	]	PUNCT
easat-7586	68	11	have	have	AUX
easat-7586	68	12	established	establish	VERB
easat-7586	68	13	how	how	SCONJ
easat-7586	68	14	the	the	DET
easat-7586	68	15	world	world	NOUN
easat-7586	68	16	is	be	AUX
easat-7586	68	17	experiencing	experience	VERB
easat-7586	68	18	a	a	DET
easat-7586	68	19	transformation	transformation	NOUN
easat-7586	68	20	in	in	ADP
easat-7586	68	21	terms	term	NOUN
easat-7586	68	22	of	of	ADP
easat-7586	68	23	access	access	NOUN
easat-7586	68	24	to	to	ADP
easat-7586	68	25	information	information	NOUN
easat-7586	68	26	and	and	CCONJ
easat-7586	68	27	the	the	DET
easat-7586	68	28	use	use	NOUN
easat-7586	68	29	of	of	ADP
easat-7586	68	30	digital	digital	ADJ
easat-7586	68	31	tools	tool	NOUN
easat-7586	68	32	;	;	PUNCT
easat-7586	68	33	in	in	ADP
easat-7586	68	34	phases	phase	NOUN
easat-7586	68	35	of	of	ADP
easat-7586	68	36	acquiring	acquire	VERB
easat-7586	68	37	,	,	PUNCT
easat-7586	68	38	understanding	understanding	NOUN
easat-7586	68	39	,	,	PUNCT
easat-7586	68	40	and	and	CCONJ
easat-7586	68	41	generating	generate	VERB
easat-7586	68	42	information	information	NOUN
easat-7586	68	43	,	,	PUNCT
easat-7586	68	44	which	which	PRON
easat-7586	68	45	supports	support	VERB
easat-7586	68	46	the	the	DET
easat-7586	68	47	digital	digital	ADJ
easat-7586	68	48	transformation	transformation	NOUN
easat-7586	68	49	the	the	DET
easat-7586	68	50	world	world	NOUN
easat-7586	68	51	is	be	AUX
easat-7586	68	52	now	now	ADV
easat-7586	68	53	undergoing	undergo	VERB
easat-7586	68	54	.	.	PUNCT
easat-7586	69	1	what	what	PRON
easat-7586	69	2	happens	happen	VERB
easat-7586	69	3	with	with	ADP
easat-7586	69	4	technological	technological	ADJ
easat-7586	69	5	and	and	CCONJ
easat-7586	69	6	digital	digital	ADJ
easat-7586	69	7	tools	tool	NOUN
easat-7586	69	8	in	in	ADP
easat-7586	69	9	their	their	PRON
easat-7586	69	10	connection	connection	NOUN
easat-7586	69	11	with	with	ADP
easat-7586	69	12	organizational	organizational	ADJ
easat-7586	69	13	communication	communication	NOUN
easat-7586	69	14	is	be	AUX
easat-7586	69	15	understood	understand	VERB
easat-7586	69	16	within	within	ADP
easat-7586	69	17	the	the	DET
easat-7586	69	18	frameworks	framework	NOUN
easat-7586	69	19	that	that	PRON
easat-7586	69	20	focus	focus	VERB
easat-7586	69	21	on	on	ADP
easat-7586	69	22	ict	ict	PROPN
easat-7586	69	23	,	,	PUNCT
easat-7586	69	24	such	such	ADJ
easat-7586	69	25	as	as	ADP
easat-7586	69	26	actor	actor	NOUN
easat-7586	69	27	-	-	PUNCT
easat-7586	69	28	network	network	NOUN
easat-7586	69	29	theory	theory	NOUN
easat-7586	69	30	(	(	PUNCT
easat-7586	69	31	ant	ant	NOUN
easat-7586	69	32	)	)	PUNCT
easat-7586	69	33	,	,	PUNCT
easat-7586	69	34	which	which	PRON
easat-7586	69	35	underscores	underscore	VERB
easat-7586	69	36	the	the	DET
easat-7586	69	37	importance	importance	NOUN
easat-7586	69	38	of	of	ADP
easat-7586	69	39	technology	technology	NOUN
easat-7586	69	40	in	in	ADP
easat-7586	69	41	understanding	understand	VERB
easat-7586	69	42	the	the	DET
easat-7586	69	43	world	world	NOUN
easat-7586	69	44	,	,	PUNCT
easat-7586	69	45	recognizing	recognize	VERB
easat-7586	69	46	that	that	SCONJ
easat-7586	69	47	humans	human	NOUN
easat-7586	69	48	do	do	AUX
easat-7586	69	49	not	not	PART
easat-7586	69	50	act	act	VERB
easat-7586	69	51	alone	alone	ADV
easat-7586	69	52	and	and	CCONJ
easat-7586	69	53	that	that	SCONJ
easat-7586	69	54	there	there	PRON
easat-7586	69	55	are	be	VERB
easat-7586	69	56	actants	actant	NOUN
easat-7586	69	57	influencing	influence	VERB
easat-7586	69	58	their	their	PRON
easat-7586	69	59	connections	connection	NOUN
easat-7586	69	60	with	with	ADP
easat-7586	69	61	others	other	NOUN
easat-7586	69	62	and	and	CCONJ
easat-7586	69	63	with	with	ADP
easat-7586	69	64	the	the	DET
easat-7586	69	65	environment	environment	NOUN
easat-7586	69	66	.	.	PUNCT
easat-7586	70	1	from	from	ADP
easat-7586	70	2	the	the	DET
easat-7586	70	3	perspective	perspective	NOUN
easat-7586	70	4	of	of	ADP
easat-7586	70	5	ant	ant	NOUN
easat-7586	70	6	,	,	PUNCT
easat-7586	70	7	a	a	DET
easat-7586	70	8	general	general	ADJ
easat-7586	70	9	view	view	NOUN
easat-7586	70	10	is	be	AUX
easat-7586	70	11	provided	provide	VERB
easat-7586	70	12	of	of	ADP
easat-7586	70	13	how	how	SCONJ
easat-7586	70	14	there	there	PRON
easat-7586	70	15	is	be	VERB
easat-7586	70	16	a	a	DET
easat-7586	70	17	connection	connection	NOUN
easat-7586	70	18	between	between	ADP
easat-7586	70	19	human	human	ADJ
easat-7586	70	20	beings	being	NOUN
easat-7586	70	21	and	and	CCONJ
easat-7586	70	22	non	non	ADJ
easat-7586	70	23	-	-	ADJ
easat-7586	70	24	human	human	ADJ
easat-7586	70	25	entities	entity	NOUN
easat-7586	70	26	,	,	PUNCT
easat-7586	70	27	considering	consider	VERB
easat-7586	70	28	technologies	technology	NOUN
easat-7586	70	29	as	as	ADP
easat-7586	70	30	an	an	DET
easat-7586	70	31	essential	essential	ADJ
easat-7586	70	32	element	element	NOUN
easat-7586	70	33	in	in	ADP
easat-7586	70	34	this	this	DET
easat-7586	70	35	era	era	NOUN
easat-7586	70	36	for	for	ADP
easat-7586	70	37	transmitting	transmit	VERB
easat-7586	70	38	messages	message	NOUN
easat-7586	70	39	directed	direct	VERB
easat-7586	70	40	at	at	ADP
easat-7586	70	41	a	a	DET
easat-7586	70	42	group	group	NOUN
easat-7586	70	43	of	of	ADP
easat-7586	70	44	people	people	NOUN
easat-7586	70	45	interested	interested	ADJ
easat-7586	70	46	in	in	ADP
easat-7586	70	47	receiving	receive	VERB
easat-7586	70	48	information	information	NOUN
easat-7586	70	49	in	in	ADP
easat-7586	70	50	realtime	realtime	NOUN
easat-7586	70	51	[	[	X
easat-7586	70	52	20	20	NUM
easat-7586	70	53	]	]	PUNCT
easat-7586	70	54	.	.	PUNCT
easat-7586	71	1	one	one	NUM
easat-7586	71	2	field	field	NOUN
easat-7586	71	3	affected	affect	VERB
easat-7586	71	4	by	by	ADP
easat-7586	71	5	ict	ict	PROPN
easat-7586	71	6	and	and	CCONJ
easat-7586	71	7	digitality	digitality	NOUN
easat-7586	71	8	is	be	AUX
easat-7586	71	9	communications	communication	NOUN
easat-7586	71	10	in	in	ADP
easat-7586	71	11	general	general	ADJ
easat-7586	71	12	,	,	PUNCT
easat-7586	71	13	and	and	CCONJ
easat-7586	71	14	organizational	organizational	ADJ
easat-7586	71	15	communication	communication	NOUN
easat-7586	71	16	specifically	specifically	ADV
easat-7586	71	17	.	.	PUNCT
easat-7586	72	1	in	in	ADP
easat-7586	72	2	this	this	DET
easat-7586	72	3	sense	sense	NOUN
easat-7586	72	4	,	,	PUNCT
easat-7586	72	5	it	it	PRON
easat-7586	72	6	must	must	AUX
easat-7586	72	7	be	be	AUX
easat-7586	72	8	recognized	recognize	VERB
easat-7586	72	9	that	that	SCONJ
easat-7586	72	10	the	the	DET
easat-7586	72	11	digital	digital	ADJ
easat-7586	72	12	strategy	strategy	NOUN
easat-7586	72	13	within	within	ADP
easat-7586	72	14	the	the	DET
easat-7586	72	15	communication	communication	NOUN
easat-7586	72	16	plan	plan	NOUN
easat-7586	72	17	serves	serve	VERB
easat-7586	72	18	to	to	PART
easat-7586	72	19	guide	guide	VERB
easat-7586	72	20	actions	action	NOUN
easat-7586	72	21	and	and	CCONJ
easat-7586	72	22	achieve	achieve	VERB
easat-7586	72	23	business	business	NOUN
easat-7586	72	24	objectives	objective	NOUN
easat-7586	72	25	,	,	PUNCT
easat-7586	72	26	which	which	PRON
easat-7586	72	27	through	through	ADP
easat-7586	72	28	the	the	DET
easat-7586	72	29	use	use	NOUN
easat-7586	72	30	of	of	ADP
easat-7586	72	31	digital	digital	ADJ
easat-7586	72	32	technology	technology	NOUN
easat-7586	72	33	will	will	AUX
easat-7586	72	34	improve	improve	VERB
easat-7586	72	35	interaction	interaction	NOUN
easat-7586	72	36	with	with	ADP
easat-7586	72	37	the	the	DET
easat-7586	72	38	audience	audience	NOUN
easat-7586	72	39	and	and	CCONJ
easat-7586	72	40	build	build	VERB
easat-7586	72	41	the	the	DET
easat-7586	72	42	brand	brand	NOUN
easat-7586	72	43	.	.	PUNCT
easat-7586	73	1	among	among	ADP
easat-7586	73	2	the	the	DET
easat-7586	73	3	main	main	ADJ
easat-7586	73	4	components	component	NOUN
easat-7586	73	5	of	of	ADP
easat-7586	73	6	the	the	DET
easat-7586	73	7	strategy	strategy	NOUN
easat-7586	73	8	are	be	AUX
easat-7586	73	9	the	the	DET
easat-7586	73	10	selection	selection	NOUN
easat-7586	73	11	of	of	ADP
easat-7586	73	12	appropriate	appropriate	ADJ
easat-7586	73	13	technology	technology	NOUN
easat-7586	73	14	,	,	PUNCT
easat-7586	73	15	content	content	NOUN
easat-7586	73	16	development	development	NOUN
easat-7586	73	17	,	,	PUNCT
easat-7586	73	18	social	social	ADJ
easat-7586	73	19	media	medium	NOUN
easat-7586	73	20	marketing	marketing	NOUN
easat-7586	73	21	,	,	PUNCT
easat-7586	73	22	competitive	competitive	ADJ
easat-7586	73	23	analysis	analysis	NOUN
easat-7586	73	24	,	,	PUNCT
easat-7586	73	25	and	and	CCONJ
easat-7586	73	26	the	the	DET
easat-7586	73	27	capacity	capacity	NOUN
easat-7586	73	28	to	to	PART
easat-7586	73	29	adapt	adapt	VERB
easat-7586	73	30	[	[	X
easat-7586	73	31	21	21	NUM
easat-7586	73	32	]	]	PUNCT
easat-7586	73	33	.	.	PUNCT
easat-7586	74	1	the	the	DET
easat-7586	74	2	elements	element	NOUN
easat-7586	74	3	of	of	ADP
easat-7586	74	4	a	a	DET
easat-7586	74	5	digital	digital	ADJ
easat-7586	74	6	strategy	strategy	NOUN
easat-7586	74	7	may	may	AUX
easat-7586	74	8	vary	vary	VERB
easat-7586	74	9	according	accord	VERB
easat-7586	74	10	to	to	ADP
easat-7586	74	11	the	the	DET
easat-7586	74	12	needs	need	NOUN
easat-7586	74	13	and	and	CCONJ
easat-7586	74	14	objectives	objective	NOUN
easat-7586	74	15	of	of	ADP
easat-7586	74	16	the	the	DET
easat-7586	74	17	company	company	NOUN
easat-7586	74	18	,	,	PUNCT
easat-7586	74	19	but	but	CCONJ
easat-7586	74	20	there	there	PRON
easat-7586	74	21	are	be	VERB
easat-7586	74	22	fundamental	fundamental	ADJ
easat-7586	74	23	steps	step	NOUN
easat-7586	74	24	,	,	PUNCT
easat-7586	74	25	such	such	ADJ
easat-7586	74	26	as	as	ADP
easat-7586	74	27	establishing	establish	VERB
easat-7586	74	28	smart	smart	ADJ
easat-7586	74	29	objectives	objective	NOUN
easat-7586	74	30	,	,	PUNCT
easat-7586	74	31	conducting	conduct	VERB
easat-7586	74	32	market	market	NOUN
easat-7586	74	33	research	research	NOUN
easat-7586	74	34	,	,	PUNCT
easat-7586	74	35	analyzing	analyze	VERB
easat-7586	74	36	the	the	DET
easat-7586	74	37	competition	competition	NOUN
easat-7586	74	38	,	,	PUNCT
easat-7586	74	39	performing	perform	VERB
easat-7586	74	40	a	a	DET
easat-7586	74	41	swot	swot	NOUN
easat-7586	74	42	analysis	analysis	NOUN
easat-7586	74	43	,	,	PUNCT
easat-7586	74	44	defining	define	VERB
easat-7586	74	45	channels	channel	NOUN
easat-7586	74	46	,	,	PUNCT
easat-7586	74	47	and	and	CCONJ
easat-7586	74	48	creating	create	VERB
easat-7586	74	49	an	an	DET
easat-7586	74	50	action	action	NOUN
easat-7586	74	51	plan	plan	NOUN
easat-7586	74	52	[	[	X
easat-7586	74	53	22	22	NUM
easat-7586	74	54	]	]	PUNCT
easat-7586	74	55	.	.	PUNCT
easat-7586	75	1	2720	2720	NUM
easat-7586	75	2	edelweiss	edelweiss	PROPN
easat-7586	75	3	applied	apply	VERB
easat-7586	75	4	science	science	NOUN
easat-7586	75	5	and	and	CCONJ
easat-7586	75	6	technology	technology	NOUN
easat-7586	75	7	issn	issn	PROPN
easat-7586	75	8	:	:	PUNCT
easat-7586	75	9	2576	2576	NUM
easat-7586	75	10	-	-	SYM
easat-7586	75	11	8484	8484	NUM
easat-7586	75	12	vol	vol	NOUN
easat-7586	75	13	.	.	PROPN
easat-7586	76	1	9	9	NUM
easat-7586	76	2	,	,	PUNCT
easat-7586	76	3	no	no	INTJ
easat-7586	76	4	.	.	NOUN
easat-7586	76	5	5	5	NUM
easat-7586	76	6	:	:	SYM
easat-7586	76	7	2717	2717	NUM
easat-7586	76	8	-	-	SYM
easat-7586	76	9	2731	2731	NUM
easat-7586	76	10	,	,	PUNCT
easat-7586	76	11	2025	2025	NUM
easat-7586	76	12	doi	doi	NOUN
easat-7586	76	13	:	:	PUNCT
easat-7586	76	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	76	15	©	©	PROPN
easat-7586	76	16	2025	2025	NUM
easat-7586	76	17	by	by	ADP
easat-7586	76	18	the	the	DET
easat-7586	76	19	authors	author	NOUN
easat-7586	76	20	;	;	PUNCT
easat-7586	76	21	licensee	licensee	PROPN
easat-7586	76	22	learning	learning	NOUN
easat-7586	76	23	gate	gate	NOUN
easat-7586	76	24	for	for	ADP
easat-7586	76	25	the	the	DET
easat-7586	76	26	digital	digital	ADJ
easat-7586	76	27	strategy	strategy	NOUN
easat-7586	76	28	of	of	ADP
easat-7586	76	29	a	a	DET
easat-7586	76	30	communication	communication	NOUN
easat-7586	76	31	plan	plan	NOUN
easat-7586	76	32	to	to	PART
easat-7586	76	33	work	work	VERB
easat-7586	76	34	within	within	ADP
easat-7586	76	35	the	the	DET
easat-7586	76	36	framework	framework	NOUN
easat-7586	76	37	of	of	ADP
easat-7586	76	38	organizational	organizational	ADJ
easat-7586	76	39	culture	culture	NOUN
easat-7586	76	40	,	,	PUNCT
easat-7586	76	41	the	the	DET
easat-7586	76	42	use	use	NOUN
easat-7586	76	43	of	of	ADP
easat-7586	76	44	technological	technological	ADJ
easat-7586	76	45	tools	tool	NOUN
easat-7586	76	46	must	must	AUX
easat-7586	76	47	be	be	AUX
easat-7586	76	48	considered	consider	VERB
easat-7586	76	49	,	,	PUNCT
easat-7586	76	50	which	which	PRON
easat-7586	76	51	according	accord	VERB
easat-7586	76	52	to	to	ADP
easat-7586	76	53	suárez	suárez	NOUN
easat-7586	76	54	,	,	PUNCT
easat-7586	76	55	et	et	PROPN
easat-7586	76	56	al	al	PROPN
easat-7586	76	57	.	.	PUNCT
easat-7586	77	1	[	[	X
easat-7586	77	2	23	23	NUM
easat-7586	77	3	]	]	PUNCT
easat-7586	77	4	enable	enable	VERB
easat-7586	77	5	interactive	interactive	ADJ
easat-7586	77	6	mediation	mediation	NOUN
easat-7586	77	7	of	of	ADP
easat-7586	77	8	communication	communication	NOUN
easat-7586	77	9	and	and	CCONJ
easat-7586	77	10	information	information	NOUN
easat-7586	77	11	;	;	PUNCT
easat-7586	77	12	as	as	ADV
easat-7586	77	13	well	well	ADV
easat-7586	77	14	as	as	ADP
easat-7586	77	15	establishing	establish	VERB
easat-7586	77	16	relationships	relationship	NOUN
easat-7586	77	17	between	between	ADP
easat-7586	77	18	employees	employee	NOUN
easat-7586	77	19	and	and	CCONJ
easat-7586	77	20	leaders	leader	NOUN
easat-7586	77	21	and	and	CCONJ
easat-7586	77	22	improving	improve	VERB
easat-7586	77	23	communication	communication	NOUN
easat-7586	77	24	with	with	ADP
easat-7586	77	25	clients	client	NOUN
easat-7586	77	26	.	.	PUNCT
easat-7586	78	1	digital	digital	ADJ
easat-7586	78	2	platforms	platform	NOUN
easat-7586	78	3	provide	provide	VERB
easat-7586	78	4	benefits	benefit	NOUN
easat-7586	78	5	to	to	ADP
easat-7586	78	6	organizations	organization	NOUN
easat-7586	78	7	,	,	PUNCT
easat-7586	78	8	according	accord	VERB
easat-7586	78	9	to	to	ADP
easat-7586	78	10	garcía	garcía	PROPN
easat-7586	78	11	[	[	X
easat-7586	78	12	24	24	NUM
easat-7586	78	13	]	]	PUNCT
easat-7586	78	14	because	because	SCONJ
easat-7586	78	15	they	they	PRON
easat-7586	78	16	are	be	AUX
easat-7586	78	17	infrastructures	infrastructure	NOUN
easat-7586	78	18	that	that	PRON
easat-7586	78	19	allow	allow	VERB
easat-7586	78	20	for	for	ADP
easat-7586	78	21	online	online	ADJ
easat-7586	78	22	interaction	interaction	NOUN
easat-7586	78	23	,	,	PUNCT
easat-7586	78	24	connecting	connect	VERB
easat-7586	78	25	different	different	ADJ
easat-7586	78	26	users	user	NOUN
easat-7586	78	27	in	in	ADP
easat-7586	78	28	these	these	DET
easat-7586	78	29	times	time	NOUN
easat-7586	78	30	,	,	PUNCT
easat-7586	78	31	which	which	PRON
easat-7586	78	32	has	have	AUX
easat-7586	78	33	already	already	ADV
easat-7586	78	34	turned	turn	VERB
easat-7586	78	35	them	they	PRON
easat-7586	78	36	into	into	ADP
easat-7586	78	37	entities	entity	NOUN
easat-7586	78	38	that	that	PRON
easat-7586	78	39	connect	connect	VERB
easat-7586	78	40	individuals	individual	NOUN
easat-7586	78	41	and	and	CCONJ
easat-7586	78	42	organizations	organization	NOUN
easat-7586	78	43	with	with	ADP
easat-7586	78	44	a	a	DET
easat-7586	78	45	common	common	ADJ
easat-7586	78	46	purpose	purpose	NOUN
easat-7586	78	47	;	;	PUNCT
easat-7586	78	48	among	among	ADP
easat-7586	78	49	the	the	DET
easat-7586	78	50	most	most	ADV
easat-7586	78	51	used	use	VERB
easat-7586	78	52	by	by	ADP
easat-7586	78	53	companies	company	NOUN
easat-7586	78	54	are	be	AUX
easat-7586	78	55	closed	close	VERB
easat-7586	78	56	collaborative	collaborative	ADJ
easat-7586	78	57	platforms	platform	NOUN
easat-7586	79	1	[	[	X
easat-7586	79	2	25	25	NUM
easat-7586	79	3	]	]	PUNCT
easat-7586	79	4	.	.	PUNCT
easat-7586	80	1	in	in	ADP
easat-7586	80	2	this	this	DET
easat-7586	80	3	sense	sense	NOUN
easat-7586	80	4	,	,	PUNCT
easat-7586	80	5	using	use	VERB
easat-7586	80	6	digital	digital	ADJ
easat-7586	80	7	platforms	platform	NOUN
easat-7586	80	8	with	with	ADP
easat-7586	80	9	their	their	PRON
easat-7586	80	10	respective	respective	ADJ
easat-7586	80	11	ict	ict	NOUN
easat-7586	80	12	for	for	ADP
easat-7586	80	13	organizations	organization	NOUN
easat-7586	80	14	has	have	AUX
easat-7586	80	15	become	become	VERB
easat-7586	80	16	something	something	PRON
easat-7586	80	17	that	that	PRON
easat-7586	80	18	is	be	AUX
easat-7586	80	19	now	now	ADV
easat-7586	80	20	completely	completely	ADV
easat-7586	80	21	normal	normal	ADJ
easat-7586	80	22	and	and	CCONJ
easat-7586	80	23	recurrent	recurrent	ADJ
easat-7586	80	24	.	.	PUNCT
easat-7586	81	1	now	now	ADV
easat-7586	81	2	,	,	PUNCT
easat-7586	81	3	as	as	ADP
easat-7586	81	4	pasquel	pasquel	NOUN
easat-7586	81	5	,	,	PUNCT
easat-7586	81	6	et	et	PROPN
easat-7586	81	7	al	al	PROPN
easat-7586	81	8	.	.	PUNCT
easat-7586	82	1	[	[	X
easat-7586	82	2	26	26	NUM
easat-7586	82	3	]	]	PUNCT
easat-7586	82	4	explain	explain	VERB
easat-7586	82	5	,	,	PUNCT
easat-7586	82	6	ict	ict	PROPN
easat-7586	82	7	should	should	AUX
easat-7586	82	8	be	be	AUX
easat-7586	82	9	considered	consider	VERB
easat-7586	82	10	part	part	NOUN
easat-7586	82	11	of	of	ADP
easat-7586	82	12	the	the	DET
easat-7586	82	13	organizations	organization	NOUN
easat-7586	82	14	'	'	PART
easat-7586	82	15	strategy	strategy	NOUN
easat-7586	82	16	,	,	PUNCT
easat-7586	82	17	as	as	SCONJ
easat-7586	82	18	they	they	PRON
easat-7586	82	19	will	will	AUX
easat-7586	82	20	fundamentally	fundamentally	ADV
easat-7586	82	21	contribute	contribute	VERB
easat-7586	82	22	to	to	ADP
easat-7586	82	23	decision	decision	NOUN
easat-7586	82	24	-	-	PUNCT
easat-7586	82	25	making	making	NOUN
easat-7586	82	26	.	.	PUNCT
easat-7586	83	1	therefore	therefore	ADV
easat-7586	83	2	,	,	PUNCT
easat-7586	83	3	this	this	DET
easat-7586	83	4	research	research	NOUN
easat-7586	83	5	studied	study	VERB
easat-7586	83	6	this	this	DET
easat-7586	83	7	phenomenon	phenomenon	NOUN
easat-7586	83	8	at	at	ADP
easat-7586	83	9	the	the	DET
easat-7586	83	10	university	university	NOUN
easat-7586	83	11	level	level	NOUN
easat-7586	83	12	,	,	PUNCT
easat-7586	83	13	as	as	SCONJ
easat-7586	83	14	some	some	DET
easat-7586	83	15	conflicts	conflict	NOUN
easat-7586	83	16	were	be	AUX
easat-7586	83	17	perceived	perceive	VERB
easat-7586	83	18	regarding	regard	VERB
easat-7586	83	19	communication	communication	NOUN
easat-7586	83	20	management	management	NOUN
easat-7586	83	21	,	,	PUNCT
easat-7586	83	22	possibly	possibly	ADV
easat-7586	83	23	generated	generate	VERB
easat-7586	83	24	by	by	ADP
easat-7586	83	25	the	the	DET
easat-7586	83	26	interferences	interference	NOUN
easat-7586	83	27	(	(	PUNCT
easat-7586	83	28	noise	noise	NOUN
easat-7586	83	29	)	)	PUNCT
easat-7586	83	30	existing	exist	VERB
easat-7586	83	31	in	in	ADP
easat-7586	83	32	the	the	DET
easat-7586	83	33	channel	channel	NOUN
easat-7586	83	34	or	or	CCONJ
easat-7586	83	35	by	by	ADP
easat-7586	83	36	the	the	DET
easat-7586	83	37	underutilization	underutilization	NOUN
easat-7586	83	38	of	of	ADP
easat-7586	83	39	the	the	DET
easat-7586	83	40	most	most	ADV
easat-7586	83	41	appropriate	appropriate	ADJ
easat-7586	83	42	digital	digital	ADJ
easat-7586	83	43	tools	tool	NOUN
easat-7586	83	44	to	to	PART
easat-7586	83	45	disseminate	disseminate	VERB
easat-7586	83	46	the	the	DET
easat-7586	83	47	organization	organization	NOUN
easat-7586	83	48	's	's	PART
easat-7586	83	49	messages	message	NOUN
easat-7586	83	50	to	to	ADP
easat-7586	83	51	stakeholders	stakeholder	NOUN
easat-7586	83	52	.	.	PUNCT
easat-7586	84	1	thus	thus	ADV
easat-7586	84	2	,	,	PUNCT
easat-7586	84	3	it	it	PRON
easat-7586	84	4	became	become	VERB
easat-7586	84	5	necessary	necessary	ADJ
easat-7586	84	6	to	to	PART
easat-7586	84	7	work	work	VERB
easat-7586	84	8	with	with	ADP
easat-7586	84	9	a	a	DET
easat-7586	84	10	communication	communication	NOUN
easat-7586	84	11	plan	plan	NOUN
easat-7586	84	12	that	that	PRON
easat-7586	84	13	would	would	AUX
easat-7586	84	14	identify	identify	VERB
easat-7586	84	15	which	which	DET
easat-7586	84	16	channels	channel	NOUN
easat-7586	84	17	within	within	ADP
easat-7586	84	18	their	their	PRON
easat-7586	84	19	communication	communication	NOUN
easat-7586	84	20	processes	process	NOUN
easat-7586	84	21	allowed	allow	VERB
easat-7586	84	22	for	for	ADP
easat-7586	84	23	the	the	DET
easat-7586	84	24	optimal	optimal	ADJ
easat-7586	84	25	sending	sending	NOUN
easat-7586	84	26	and	and	CCONJ
easat-7586	84	27	receiving	receiving	NOUN
easat-7586	84	28	of	of	ADP
easat-7586	84	29	information	information	NOUN
easat-7586	84	30	,	,	PUNCT
easat-7586	84	31	to	to	PART
easat-7586	84	32	be	be	AUX
easat-7586	84	33	used	use	VERB
easat-7586	84	34	properly	properly	ADV
easat-7586	84	35	and	and	CCONJ
easat-7586	84	36	ensure	ensure	VERB
easat-7586	84	37	the	the	DET
easat-7586	84	38	participation	participation	NOUN
easat-7586	84	39	of	of	ADP
easat-7586	84	40	all	all	DET
easat-7586	84	41	stakeholders	stakeholder	NOUN
easat-7586	84	42	in	in	ADP
easat-7586	84	43	a	a	DET
easat-7586	84	44	new	new	ADJ
easat-7586	84	45	comprehensive	comprehensive	ADJ
easat-7586	84	46	proposal	proposal	NOUN
easat-7586	84	47	.	.	PUNCT
easat-7586	85	1	other	other	ADJ
easat-7586	85	2	studies	study	NOUN
easat-7586	85	3	have	have	AUX
easat-7586	85	4	explored	explore	VERB
easat-7586	85	5	the	the	DET
easat-7586	85	6	topic	topic	NOUN
easat-7586	85	7	.	.	PUNCT
easat-7586	86	1	some	some	PRON
easat-7586	86	2	have	have	AUX
easat-7586	86	3	examined	examine	VERB
easat-7586	86	4	organizational	organizational	ADJ
easat-7586	86	5	culture	culture	NOUN
easat-7586	86	6	as	as	SCONJ
easat-7586	86	7	highly	highly	ADV
easat-7586	86	8	valued	value	VERB
easat-7586	86	9	at	at	ADP
easat-7586	86	10	the	the	DET
easat-7586	86	11	business	business	NOUN
easat-7586	86	12	level	level	NOUN
easat-7586	86	13	;	;	PUNCT
easat-7586	86	14	however	however	ADV
easat-7586	86	15	,	,	PUNCT
easat-7586	86	16	it	it	PRON
easat-7586	86	17	is	be	AUX
easat-7586	86	18	limited	limit	VERB
easat-7586	86	19	in	in	ADP
easat-7586	86	20	universities	university	NOUN
easat-7586	86	21	and	and	CCONJ
easat-7586	86	22	have	have	AUX
easat-7586	86	23	provided	provide	VERB
easat-7586	86	24	specific	specific	ADJ
easat-7586	86	25	diagnoses	diagnosis	NOUN
easat-7586	86	26	of	of	ADP
easat-7586	86	27	certain	certain	ADJ
easat-7586	86	28	cases	case	NOUN
easat-7586	86	29	[	[	X
easat-7586	86	30	27	27	NUM
easat-7586	86	31	,	,	PUNCT
easat-7586	86	32	28	28	NUM
easat-7586	86	33	]	]	PUNCT
easat-7586	86	34	.	.	PUNCT
easat-7586	87	1	some	some	DET
easat-7586	87	2	focus	focus	NOUN
easat-7586	87	3	on	on	ADP
easat-7586	87	4	establishing	establish	VERB
easat-7586	87	5	links	link	NOUN
easat-7586	87	6	between	between	ADP
easat-7586	87	7	organizational	organizational	ADJ
easat-7586	87	8	culture	culture	NOUN
easat-7586	87	9	and	and	CCONJ
easat-7586	87	10	teaching	teaching	NOUN
easat-7586	87	11	performance	performance	NOUN
easat-7586	87	12	[	[	X
easat-7586	87	13	29	29	NUM
easat-7586	87	14	]	]	PUNCT
easat-7586	87	15	.	.	PUNCT
easat-7586	88	1	most	most	ADJ
easat-7586	88	2	have	have	AUX
easat-7586	88	3	approached	approach	VERB
easat-7586	88	4	the	the	DET
easat-7586	88	5	topic	topic	NOUN
easat-7586	88	6	from	from	ADP
easat-7586	88	7	descriptive	descriptive	ADJ
easat-7586	88	8	and	and	CCONJ
easat-7586	88	9	explanatory	explanatory	ADJ
easat-7586	88	10	perspectives	perspective	NOUN
easat-7586	88	11	,	,	PUNCT
easat-7586	88	12	addressing	address	VERB
easat-7586	88	13	the	the	DET
easat-7586	88	14	importance	importance	NOUN
easat-7586	88	15	of	of	ADP
easat-7586	88	16	developing	develop	VERB
easat-7586	88	17	a	a	DET
easat-7586	88	18	corporate	corporate	ADJ
easat-7586	88	19	university	university	NOUN
easat-7586	88	20	culture	culture	NOUN
easat-7586	88	21	as	as	ADP
easat-7586	88	22	a	a	DET
easat-7586	88	23	trend	trend	NOUN
easat-7586	88	24	in	in	ADP
easat-7586	88	25	higher	high	ADJ
easat-7586	88	26	education	education	NOUN
easat-7586	88	27	institutions	institution	NOUN
easat-7586	88	28	,	,	PUNCT
easat-7586	88	29	for	for	ADP
easat-7586	88	30	which	which	PRON
easat-7586	88	31	the	the	DET
easat-7586	88	32	foundation	foundation	NOUN
easat-7586	88	33	of	of	ADP
easat-7586	88	34	values	value	NOUN
easat-7586	88	35	would	would	AUX
easat-7586	88	36	rely	rely	VERB
easat-7586	88	37	on	on	ADP
easat-7586	88	38	the	the	DET
easat-7586	88	39	digital	digital	ADJ
easat-7586	88	40	competencies	competency	NOUN
easat-7586	88	41	of	of	ADP
easat-7586	88	42	their	their	PRON
easat-7586	88	43	members	member	NOUN
easat-7586	88	44	[	[	X
easat-7586	88	45	3	3	NUM
easat-7586	88	46	,	,	PUNCT
easat-7586	88	47	30	30	NUM
easat-7586	88	48	]	]	PUNCT
easat-7586	88	49	.	.	PUNCT
easat-7586	89	1	very	very	ADV
easat-7586	89	2	little	little	ADJ
easat-7586	89	3	has	have	AUX
easat-7586	89	4	been	be	AUX
easat-7586	89	5	addressed	address	VERB
easat-7586	89	6	regarding	regard	VERB
easat-7586	89	7	university	university	NOUN
easat-7586	89	8	organizational	organizational	ADJ
easat-7586	89	9	culture	culture	NOUN
easat-7586	89	10	at	at	ADP
easat-7586	89	11	the	the	DET
easat-7586	89	12	proposal	proposal	NOUN
easat-7586	89	13	level	level	NOUN
easat-7586	89	14	,	,	PUNCT
easat-7586	89	15	and	and	CCONJ
easat-7586	89	16	perhaps	perhaps	ADV
easat-7586	89	17	providing	provide	VERB
easat-7586	89	18	roadmaps	roadmap	NOUN
easat-7586	89	19	that	that	PRON
easat-7586	89	20	certainly	certainly	ADV
easat-7586	89	21	can	can	AUX
easat-7586	89	22	not	not	PART
easat-7586	89	23	overlook	overlook	VERB
easat-7586	89	24	considering	consider	VERB
easat-7586	89	25	the	the	DET
easat-7586	89	26	technological	technological	ADJ
easat-7586	89	27	and	and	CCONJ
easat-7586	89	28	digital	digital	ADJ
easat-7586	89	29	resources	resource	NOUN
easat-7586	89	30	of	of	ADP
easat-7586	89	31	the	the	DET
easat-7586	89	32	time	time	NOUN
easat-7586	89	33	[	[	X
easat-7586	89	34	17	17	NUM
easat-7586	89	35	]	]	PUNCT
easat-7586	89	36	.	.	PUNCT
easat-7586	90	1	this	this	DET
easat-7586	90	2	last	last	ADJ
easat-7586	90	3	point	point	NOUN
easat-7586	90	4	highlights	highlight	VERB
easat-7586	90	5	a	a	DET
easat-7586	90	6	gap	gap	NOUN
easat-7586	90	7	that	that	PRON
easat-7586	90	8	needs	need	VERB
easat-7586	90	9	further	further	ADJ
easat-7586	90	10	exploration	exploration	NOUN
easat-7586	90	11	;	;	PUNCT
easat-7586	90	12	a	a	DET
easat-7586	90	13	void	void	NOUN
easat-7586	90	14	that	that	SCONJ
easat-7586	90	15	we	we	PRON
easat-7586	90	16	aspire	aspire	VERB
easat-7586	90	17	to	to	PART
easat-7586	90	18	begin	begin	VERB
easat-7586	90	19	to	to	PART
easat-7586	90	20	fill	fill	VERB
easat-7586	90	21	.	.	PUNCT
easat-7586	91	1	2	2	X
easat-7586	91	2	.	.	X
easat-7586	91	3	methodology	methodology	NOUN
easat-7586	91	4	in	in	ADP
easat-7586	91	5	its	its	PRON
easat-7586	91	6	generic	generic	ADJ
easat-7586	91	7	typology	typology	NOUN
easat-7586	91	8	,	,	PUNCT
easat-7586	91	9	due	due	ADP
easat-7586	91	10	to	to	ADP
easat-7586	91	11	its	its	PRON
easat-7586	91	12	purpose	purpose	NOUN
easat-7586	91	13	,	,	PUNCT
easat-7586	91	14	this	this	PRON
easat-7586	91	15	is	be	AUX
easat-7586	91	16	basic	basic	ADJ
easat-7586	91	17	research	research	NOUN
easat-7586	91	18	,	,	PUNCT
easat-7586	91	19	as	as	SCONJ
easat-7586	91	20	it	it	PRON
easat-7586	91	21	allowed	allow	VERB
easat-7586	91	22	for	for	ADP
easat-7586	91	23	the	the	DET
easat-7586	91	24	acquisition	acquisition	NOUN
easat-7586	91	25	of	of	ADP
easat-7586	91	26	new	new	ADJ
easat-7586	91	27	knowledge	knowledge	NOUN
easat-7586	91	28	about	about	ADP
easat-7586	91	29	observable	observable	ADJ
easat-7586	91	30	phenomena	phenomenon	NOUN
easat-7586	91	31	,	,	PUNCT
easat-7586	91	32	without	without	ADP
easat-7586	91	33	considering	consider	VERB
easat-7586	91	34	direct	direct	ADJ
easat-7586	91	35	practice	practice	NOUN
easat-7586	91	36	in	in	ADP
easat-7586	91	37	the	the	DET
easat-7586	91	38	social	social	ADJ
easat-7586	91	39	environment	environment	NOUN
easat-7586	91	40	in	in	ADP
easat-7586	91	41	the	the	DET
easat-7586	91	42	short	short	ADJ
easat-7586	91	43	term	term	NOUN
easat-7586	91	44	[	[	X
easat-7586	91	45	31	31	NUM
easat-7586	91	46	]	]	PUNCT
easat-7586	91	47	.	.	PUNCT
easat-7586	92	1	it	it	PRON
easat-7586	92	2	falls	fall	VERB
easat-7586	92	3	under	under	ADP
easat-7586	92	4	the	the	DET
easat-7586	92	5	interpretive	interpretive	ADJ
easat-7586	92	6	paradigm	paradigm	NOUN
easat-7586	92	7	,	,	PUNCT
easat-7586	92	8	which	which	PRON
easat-7586	92	9	has	have	VERB
easat-7586	92	10	a	a	DET
easat-7586	92	11	long	long	ADJ
easat-7586	92	12	history	history	NOUN
easat-7586	92	13	in	in	ADP
easat-7586	92	14	the	the	DET
easat-7586	92	15	social	social	ADJ
easat-7586	92	16	sciences	science	NOUN
easat-7586	92	17	and	and	CCONJ
easat-7586	92	18	,	,	PUNCT
easat-7586	92	19	as	as	ADP
easat-7586	92	20	a	a	DET
easat-7586	92	21	model	model	NOUN
easat-7586	92	22	,	,	PUNCT
easat-7586	92	23	assumes	assume	VERB
easat-7586	92	24	an	an	DET
easat-7586	92	25	open	open	ADJ
easat-7586	92	26	system	system	NOUN
easat-7586	92	27	of	of	ADP
easat-7586	92	28	beliefs	belief	NOUN
easat-7586	92	29	,	,	PUNCT
easat-7586	92	30	convictions	conviction	NOUN
easat-7586	92	31	,	,	PUNCT
easat-7586	92	32	and	and	CCONJ
easat-7586	92	33	ways	way	NOUN
easat-7586	92	34	of	of	ADP
easat-7586	92	35	understanding	understand	VERB
easat-7586	92	36	reality	reality	NOUN
easat-7586	92	37	,	,	PUNCT
easat-7586	92	38	the	the	DET
easat-7586	92	39	subject	subject	ADJ
easat-7586	92	40	-	-	PUNCT
easat-7586	92	41	object	object	NOUN
easat-7586	92	42	relationship	relationship	NOUN
easat-7586	92	43	,	,	PUNCT
easat-7586	92	44	and	and	CCONJ
easat-7586	92	45	the	the	DET
easat-7586	92	46	logic	logic	NOUN
easat-7586	92	47	in	in	ADP
easat-7586	92	48	its	its	PRON
easat-7586	92	49	procedures	procedure	NOUN
easat-7586	92	50	for	for	ADP
easat-7586	92	51	generating	generate	VERB
easat-7586	92	52	scientific	scientific	ADJ
easat-7586	92	53	knowledge	knowledge	NOUN
easat-7586	92	54	[	[	X
easat-7586	92	55	32	32	NUM
easat-7586	92	56	]	]	PUNCT
easat-7586	92	57	.	.	PUNCT
easat-7586	93	1	the	the	DET
easat-7586	93	2	approach	approach	NOUN
easat-7586	93	3	,	,	PUNCT
easat-7586	93	4	accordingly	accordingly	ADV
easat-7586	93	5	,	,	PUNCT
easat-7586	93	6	is	be	AUX
easat-7586	93	7	qualitative	qualitative	ADJ
easat-7586	93	8	,	,	PUNCT
easat-7586	93	9	striving	strive	VERB
easat-7586	93	10	to	to	PART
easat-7586	93	11	understand	understand	VERB
easat-7586	93	12	the	the	DET
easat-7586	93	13	behavior	behavior	NOUN
easat-7586	93	14	of	of	ADP
easat-7586	93	15	social	social	ADJ
easat-7586	93	16	actors	actor	NOUN
easat-7586	93	17	by	by	ADP
easat-7586	93	18	interpreting	interpret	VERB
easat-7586	93	19	their	their	PRON
easat-7586	93	20	ways	way	NOUN
easat-7586	93	21	of	of	ADP
easat-7586	93	22	life	life	NOUN
easat-7586	93	23	and	and	CCONJ
easat-7586	93	24	their	their	PRON
easat-7586	93	25	common	common	ADJ
easat-7586	93	26	sense	sense	NOUN
easat-7586	93	27	in	in	ADP
easat-7586	93	28	real	real	ADJ
easat-7586	93	29	situations	situation	NOUN
easat-7586	93	30	,	,	PUNCT
easat-7586	93	31	assuming	assume	VERB
easat-7586	93	32	that	that	SCONJ
easat-7586	93	33	the	the	DET
easat-7586	93	34	findings	finding	NOUN
easat-7586	93	35	must	must	AUX
easat-7586	93	36	be	be	AUX
easat-7586	93	37	contextualized	contextualize	VERB
easat-7586	93	38	,	,	PUNCT
easat-7586	93	39	not	not	PART
easat-7586	93	40	universalized	universalize	VERB
easat-7586	93	41	[	[	PUNCT
easat-7586	93	42	33	33	NUM
easat-7586	93	43	]	]	PUNCT
easat-7586	93	44	.	.	PUNCT
easat-7586	94	1	in	in	ADP
easat-7586	94	2	general	general	ADJ
easat-7586	94	3	,	,	PUNCT
easat-7586	94	4	the	the	DET
easat-7586	94	5	design	design	NOUN
easat-7586	94	6	was	be	AUX
easat-7586	94	7	nonexperimental	nonexperimental	ADJ
easat-7586	94	8	and	and	CCONJ
easat-7586	94	9	cross	cross	ADJ
easat-7586	94	10	-	-	ADJ
easat-7586	94	11	sectional	sectional	ADJ
easat-7586	94	12	:	:	PUNCT
easat-7586	94	13	neither	neither	CCONJ
easat-7586	94	14	were	be	AUX
easat-7586	94	15	the	the	DET
easat-7586	94	16	variables	variable	NOUN
easat-7586	94	17	manipulated	manipulate	VERB
easat-7586	94	18	(	(	PUNCT
easat-7586	94	19	they	they	PRON
easat-7586	94	20	were	be	AUX
easat-7586	94	21	only	only	ADV
easat-7586	94	22	observed	observe	VERB
easat-7586	94	23	in	in	ADP
easat-7586	94	24	their	their	PRON
easat-7586	94	25	natural	natural	ADJ
easat-7586	94	26	environment	environment	NOUN
easat-7586	94	27	)	)	PUNCT
easat-7586	94	28	,	,	PUNCT
easat-7586	94	29	nor	nor	CCONJ
easat-7586	94	30	was	be	AUX
easat-7586	94	31	it	it	PRON
easat-7586	94	32	conducted	conduct	VERB
easat-7586	94	33	at	at	ADP
easat-7586	94	34	a	a	DET
easat-7586	94	35	single	single	ADJ
easat-7586	94	36	point	point	NOUN
easat-7586	94	37	in	in	ADP
easat-7586	94	38	time	time	NOUN
easat-7586	94	39	[	[	X
easat-7586	94	40	34	34	NUM
easat-7586	94	41	]	]	PUNCT
easat-7586	94	42	.	.	PUNCT
easat-7586	95	1	specifically	specifically	ADV
easat-7586	95	2	,	,	PUNCT
easat-7586	95	3	the	the	DET
easat-7586	95	4	design	design	NOUN
easat-7586	95	5	was	be	AUX
easat-7586	95	6	phenomenological	phenomenological	ADJ
easat-7586	95	7	,	,	PUNCT
easat-7586	95	8	as	as	SCONJ
easat-7586	95	9	it	it	PRON
easat-7586	95	10	focused	focus	VERB
easat-7586	95	11	on	on	ADP
easat-7586	95	12	the	the	DET
easat-7586	95	13	experiences	experience	NOUN
easat-7586	95	14	of	of	ADP
easat-7586	95	15	informant	informant	NOUN
easat-7586	95	16	participants	participant	NOUN
easat-7586	95	17	,	,	PUNCT
easat-7586	95	18	“	"	PUNCT
easat-7586	95	19	taking	take	VERB
easat-7586	95	20	into	into	ADP
easat-7586	95	21	account	account	NOUN
easat-7586	95	22	the	the	DET
easat-7586	95	23	perceptions	perception	NOUN
easat-7586	95	24	of	of	ADP
easat-7586	95	25	the	the	DET
easat-7586	95	26	subjects	subject	NOUN
easat-7586	95	27	,	,	PUNCT
easat-7586	95	28	based	base	VERB
easat-7586	95	29	on	on	ADP
easat-7586	95	30	their	their	PRON
easat-7586	95	31	lived	live	VERB
easat-7586	95	32	experiences	experience	NOUN
easat-7586	95	33	and	and	CCONJ
easat-7586	95	34	not	not	PART
easat-7586	95	35	constructed	construct	VERB
easat-7586	95	36	by	by	ADP
easat-7586	95	37	knowledge	knowledge	NOUN
easat-7586	95	38	and	and	CCONJ
easat-7586	95	39	theories	theory	NOUN
easat-7586	95	40	,	,	PUNCT
easat-7586	95	41	leaving	leave	VERB
easat-7586	95	42	personal	personal	ADJ
easat-7586	95	43	prejudices	prejudice	NOUN
easat-7586	95	44	in	in	ADP
easat-7586	95	45	'	'	PUNCT
easat-7586	95	46	epoche	epoche	NOUN
easat-7586	95	47	'	'	PUNCT
easat-7586	95	48	”	"	PUNCT
easat-7586	96	1	[	[	X
easat-7586	96	2	35	35	NUM
easat-7586	96	3	]	]	PUNCT
easat-7586	96	4	and	and	CCONJ
easat-7586	96	5	hermeneutic	hermeneutic	ADJ
easat-7586	96	6	,	,	PUNCT
easat-7586	96	7	where	where	SCONJ
easat-7586	96	8	observation	observation	NOUN
easat-7586	96	9	and	and	CCONJ
easat-7586	96	10	interpretation	interpretation	NOUN
easat-7586	96	11	of	of	ADP
easat-7586	96	12	phenomena	phenomenon	NOUN
easat-7586	96	13	are	be	AUX
easat-7586	96	14	inseparable	inseparable	ADJ
easat-7586	96	15	,	,	PUNCT
easat-7586	96	16	calling	call	VERB
easat-7586	96	17	for	for	ADP
easat-7586	96	18	the	the	DET
easat-7586	96	19	first	first	ADJ
easat-7586	96	20	to	to	PART
easat-7586	96	21	be	be	AUX
easat-7586	96	22	systematic	systematic	ADJ
easat-7586	96	23	using	use	VERB
easat-7586	96	24	defined	define	VERB
easat-7586	96	25	techniques	technique	NOUN
easat-7586	96	26	to	to	PART
easat-7586	96	27	guarantee	guarantee	VERB
easat-7586	96	28	the	the	DET
easat-7586	96	29	second	second	ADJ
easat-7586	96	30	[	[	X
easat-7586	96	31	36	36	NUM
easat-7586	96	32	]	]	PUNCT
easat-7586	96	33	.	.	PUNCT
easat-7586	97	1	several	several	ADJ
easat-7586	97	2	units	unit	NOUN
easat-7586	97	3	of	of	ADP
easat-7586	97	4	analysis	analysis	NOUN
easat-7586	97	5	were	be	AUX
easat-7586	97	6	identified	identify	VERB
easat-7586	97	7	as	as	ADP
easat-7586	97	8	informant	informant	NOUN
easat-7586	97	9	participants	participant	NOUN
easat-7586	97	10	:	:	PUNCT
easat-7586	97	11	1	1	X
easat-7586	97	12	)	)	PUNCT
easat-7586	97	13	internal	internal	ADJ
easat-7586	97	14	audiences	audience	NOUN
easat-7586	97	15	of	of	ADP
easat-7586	97	16	the	the	DET
easat-7586	97	17	university	university	NOUN
easat-7586	97	18	(	(	PUNCT
easat-7586	97	19	authorities	authority	NOUN
easat-7586	97	20	,	,	PUNCT
easat-7586	97	21	faculty	faculty	NOUN
easat-7586	97	22	,	,	PUNCT
easat-7586	97	23	and	and	CCONJ
easat-7586	97	24	students	student	NOUN
easat-7586	97	25	)	)	PUNCT
easat-7586	97	26	,	,	PUNCT
easat-7586	97	27	2	2	X
easat-7586	97	28	)	)	PUNCT
easat-7586	97	29	management	management	NOUN
easat-7586	97	30	documents	document	NOUN
easat-7586	97	31	and	and	CCONJ
easat-7586	97	32	other	other	ADJ
easat-7586	97	33	university	university	NOUN
easat-7586	97	34	sources	source	NOUN
easat-7586	97	35	,	,	PUNCT
easat-7586	97	36	and	and	CCONJ
easat-7586	97	37	3	3	X
easat-7586	97	38	)	)	PUNCT
easat-7586	97	39	experts	expert	NOUN
easat-7586	97	40	in	in	ADP
easat-7586	97	41	the	the	DET
easat-7586	97	42	field	field	NOUN
easat-7586	97	43	.	.	PUNCT
easat-7586	98	1	the	the	DET
easat-7586	98	2	populations	population	NOUN
easat-7586	98	3	were	be	AUX
easat-7586	98	4	considered	consider	VERB
easat-7586	98	5	non	non	ADJ
easat-7586	98	6	-	-	ADJ
easat-7586	98	7	finite	finite	ADJ
easat-7586	98	8	.	.	PUNCT
easat-7586	99	1	for	for	ADP
easat-7586	99	2	the	the	DET
easat-7586	99	3	three	three	NUM
easat-7586	99	4	populations	population	NOUN
easat-7586	99	5	,	,	PUNCT
easat-7586	99	6	nonprobabilistic	nonprobabilistic	ADJ
easat-7586	99	7	sampling	sampling	NOUN
easat-7586	99	8	was	be	AUX
easat-7586	99	9	conducted	conduct	VERB
easat-7586	99	10	for	for	ADP
easat-7586	99	11	convenience	convenience	NOUN
easat-7586	99	12	,	,	PUNCT
easat-7586	99	13	due	due	ADP
easat-7586	99	14	to	to	ADP
easat-7586	99	15	the	the	DET
easat-7586	99	16	proximity	proximity	NOUN
easat-7586	99	17	of	of	ADP
easat-7586	99	18	the	the	DET
easat-7586	99	19	subjects	subject	NOUN
easat-7586	99	20	and	and	CCONJ
easat-7586	99	21	objects	object	NOUN
easat-7586	99	22	of	of	ADP
easat-7586	99	23	analysis	analysis	NOUN
easat-7586	99	24	[	[	X
easat-7586	99	25	37	37	NUM
easat-7586	99	26	]	]	PUNCT
easat-7586	99	27	and	and	CCONJ
easat-7586	99	28	accidentally	accidentally	ADV
easat-7586	99	29	,	,	PUNCT
easat-7586	99	30	as	as	SCONJ
easat-7586	99	31	they	they	PRON
easat-7586	99	32	were	be	AUX
easat-7586	99	33	selected	select	VERB
easat-7586	99	34	in	in	ADP
easat-7586	99	35	any	any	DET
easat-7586	99	36	way	way	NOUN
easat-7586	99	37	,	,	PUNCT
easat-7586	99	38	primarily	primarily	ADV
easat-7586	99	39	for	for	ADP
easat-7586	99	40	convenience	convenience	NOUN
easat-7586	100	1	[	[	X
easat-7586	100	2	38	38	NUM
easat-7586	100	3	]	]	PUNCT
easat-7586	100	4	.	.	PUNCT
easat-7586	101	1	2721	2721	NUM
easat-7586	101	2	edelweiss	edelweiss	PROPN
easat-7586	101	3	applied	apply	VERB
easat-7586	101	4	science	science	NOUN
easat-7586	101	5	and	and	CCONJ
easat-7586	101	6	technology	technology	NOUN
easat-7586	101	7	issn	issn	PROPN
easat-7586	101	8	:	:	PUNCT
easat-7586	101	9	2576	2576	NUM
easat-7586	101	10	-	-	SYM
easat-7586	101	11	8484	8484	NUM
easat-7586	101	12	vol	vol	NOUN
easat-7586	101	13	.	.	PROPN
easat-7586	102	1	9	9	NUM
easat-7586	102	2	,	,	PUNCT
easat-7586	102	3	no	no	INTJ
easat-7586	102	4	.	.	NOUN
easat-7586	102	5	5	5	NUM
easat-7586	102	6	:	:	SYM
easat-7586	102	7	2717	2717	NUM
easat-7586	102	8	-	-	SYM
easat-7586	102	9	2731	2731	NUM
easat-7586	102	10	,	,	PUNCT
easat-7586	102	11	2025	2025	NUM
easat-7586	102	12	doi	doi	NOUN
easat-7586	102	13	:	:	PUNCT
easat-7586	102	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	102	15	©	©	PROPN
easat-7586	102	16	2025	2025	NUM
easat-7586	102	17	by	by	ADP
easat-7586	102	18	the	the	DET
easat-7586	102	19	authors	author	NOUN
easat-7586	102	20	;	;	PUNCT
easat-7586	102	21	licensee	licensee	PROPN
easat-7586	102	22	learning	learning	NOUN
easat-7586	102	23	gate	gate	NOUN
easat-7586	102	24	differentiated	differentiate	VERB
easat-7586	102	25	inclusion	inclusion	NOUN
easat-7586	102	26	criteria	criterion	NOUN
easat-7586	102	27	were	be	AUX
easat-7586	102	28	established	establish	VERB
easat-7586	102	29	.	.	PUNCT
easat-7586	103	1	for	for	ADP
easat-7586	103	2	the	the	DET
easat-7586	103	3	first	first	ADJ
easat-7586	103	4	participants	participant	NOUN
easat-7586	103	5	:	:	PUNCT
easat-7586	103	6	a	a	X
easat-7586	103	7	)	)	PUNCT
easat-7586	103	8	to	to	PART
easat-7586	103	9	represent	represent	VERB
easat-7586	103	10	one	one	NUM
easat-7586	103	11	of	of	ADP
easat-7586	103	12	the	the	DET
easat-7586	103	13	four	four	NUM
easat-7586	103	14	faculties	faculty	NOUN
easat-7586	103	15	of	of	ADP
easat-7586	103	16	the	the	DET
easat-7586	103	17	university	university	NOUN
easat-7586	103	18	from	from	ADP
easat-7586	103	19	their	their	PRON
easat-7586	103	20	position	position	NOUN
easat-7586	103	21	;	;	PUNCT
easat-7586	103	22	b	b	X
easat-7586	103	23	)	)	PUNCT
easat-7586	103	24	authorities	authority	NOUN
easat-7586	103	25	and	and	CCONJ
easat-7586	103	26	faculty	faculty	NOUN
easat-7586	103	27	to	to	PART
easat-7586	103	28	have	have	VERB
easat-7586	103	29	three	three	NUM
easat-7586	103	30	years	year	NOUN
easat-7586	103	31	of	of	ADP
easat-7586	103	32	affiliation	affiliation	NOUN
easat-7586	103	33	with	with	ADP
easat-7586	103	34	the	the	DET
easat-7586	103	35	institution	institution	NOUN
easat-7586	103	36	,	,	PUNCT
easat-7586	103	37	and	and	CCONJ
easat-7586	103	38	students	student	NOUN
easat-7586	103	39	two	two	NUM
easat-7586	103	40	years	year	NOUN
easat-7586	103	41	in	in	ADP
easat-7586	103	42	that	that	DET
easat-7586	103	43	status	status	NOUN
easat-7586	103	44	;	;	PUNCT
easat-7586	103	45	and	and	CCONJ
easat-7586	103	46	c	c	X
easat-7586	103	47	)	)	PUNCT
easat-7586	103	48	to	to	PART
easat-7586	103	49	voluntarily	voluntarily	ADV
easat-7586	103	50	agree	agree	VERB
easat-7586	103	51	to	to	PART
easat-7586	103	52	collaborate	collaborate	VERB
easat-7586	103	53	with	with	ADP
easat-7586	103	54	the	the	DET
easat-7586	103	55	study	study	NOUN
easat-7586	103	56	.	.	PUNCT
easat-7586	104	1	for	for	ADP
easat-7586	104	2	management	management	NOUN
easat-7586	104	3	documents	document	NOUN
easat-7586	104	4	and	and	CCONJ
easat-7586	104	5	other	other	ADJ
easat-7586	104	6	sources	source	NOUN
easat-7586	104	7	:	:	PUNCT
easat-7586	104	8	a	a	X
easat-7586	104	9	)	)	PUNCT
easat-7586	104	10	to	to	PART
easat-7586	104	11	be	be	AUX
easat-7586	104	12	public	public	ADJ
easat-7586	104	13	,	,	PUNCT
easat-7586	104	14	available	available	ADJ
easat-7586	104	15	on	on	ADP
easat-7586	104	16	the	the	DET
easat-7586	104	17	transparency	transparency	NOUN
easat-7586	104	18	web	web	NOUN
easat-7586	104	19	portal	portal	NOUN
easat-7586	104	20	or	or	CCONJ
easat-7586	104	21	other	other	ADJ
easat-7586	104	22	websites	website	NOUN
easat-7586	104	23	or	or	CCONJ
easat-7586	104	24	social	social	ADJ
easat-7586	104	25	media	medium	NOUN
easat-7586	104	26	;	;	PUNCT
easat-7586	104	27	and	and	CCONJ
easat-7586	104	28	b	b	X
easat-7586	104	29	)	)	PUNCT
easat-7586	104	30	to	to	PART
easat-7586	104	31	be	be	AUX
easat-7586	104	32	complete	complete	ADJ
easat-7586	104	33	documents	document	NOUN
easat-7586	104	34	.	.	PUNCT
easat-7586	105	1	for	for	ADP
easat-7586	105	2	the	the	DET
easat-7586	105	3	experts	expert	NOUN
easat-7586	105	4	:	:	PUNCT
easat-7586	105	5	a	a	X
easat-7586	105	6	)	)	PUNCT
easat-7586	105	7	to	to	PART
easat-7586	105	8	demonstrate	demonstrate	VERB
easat-7586	105	9	expertise	expertise	NOUN
easat-7586	105	10	in	in	ADP
easat-7586	105	11	internal	internal	ADJ
easat-7586	105	12	communication	communication	NOUN
easat-7586	105	13	;	;	PUNCT
easat-7586	105	14	b	b	X
easat-7586	105	15	)	)	PUNCT
easat-7586	105	16	to	to	PART
easat-7586	105	17	have	have	VERB
easat-7586	105	18	ten	ten	NUM
easat-7586	105	19	years	year	NOUN
easat-7586	105	20	of	of	ADP
easat-7586	105	21	experience	experience	NOUN
easat-7586	105	22	in	in	ADP
easat-7586	105	23	the	the	DET
easat-7586	105	24	field	field	NOUN
easat-7586	105	25	;	;	PUNCT
easat-7586	105	26	and	and	CCONJ
easat-7586	105	27	c	c	X
easat-7586	105	28	)	)	PUNCT
easat-7586	105	29	to	to	PART
easat-7586	105	30	hold	hold	VERB
easat-7586	105	31	at	at	ADP
easat-7586	105	32	least	least	ADJ
easat-7586	105	33	a	a	DET
easat-7586	105	34	master	master	NOUN
easat-7586	105	35	's	's	PART
easat-7586	105	36	degree	degree	NOUN
easat-7586	105	37	.	.	PUNCT
easat-7586	106	1	the	the	DET
easat-7586	106	2	exclusion	exclusion	NOUN
easat-7586	106	3	criteria	criterion	NOUN
easat-7586	106	4	for	for	ADP
easat-7586	106	5	university	university	NOUN
easat-7586	106	6	audiences	audience	NOUN
easat-7586	106	7	were	be	AUX
easat-7586	106	8	:	:	PUNCT
easat-7586	106	9	a	a	X
easat-7586	106	10	)	)	PUNCT
easat-7586	106	11	to	to	PART
easat-7586	106	12	have	have	VERB
easat-7586	106	13	a	a	DET
easat-7586	106	14	license	license	NOUN
easat-7586	106	15	,	,	PUNCT
easat-7586	106	16	permission	permission	NOUN
easat-7586	106	17	,	,	PUNCT
easat-7586	106	18	or	or	CCONJ
easat-7586	106	19	similar	similar	ADJ
easat-7586	106	20	at	at	ADP
easat-7586	106	21	the	the	DET
easat-7586	106	22	time	time	NOUN
easat-7586	106	23	of	of	ADP
easat-7586	106	24	the	the	DET
easat-7586	106	25	research	research	NOUN
easat-7586	106	26	;	;	PUNCT
easat-7586	106	27	b	b	X
easat-7586	106	28	)	)	PUNCT
easat-7586	106	29	to	to	PART
easat-7586	106	30	have	have	AUX
easat-7586	106	31	received	receive	VERB
easat-7586	106	32	an	an	DET
easat-7586	106	33	academic	academic	ADJ
easat-7586	106	34	,	,	PUNCT
easat-7586	106	35	administrative	administrative	ADJ
easat-7586	106	36	,	,	PUNCT
easat-7586	106	37	legal	legal	ADJ
easat-7586	106	38	,	,	PUNCT
easat-7586	106	39	or	or	CCONJ
easat-7586	106	40	criminal	criminal	ADJ
easat-7586	106	41	sanction	sanction	NOUN
easat-7586	106	42	within	within	ADP
easat-7586	106	43	a	a	DET
easat-7586	106	44	year	year	NOUN
easat-7586	106	45	of	of	ADP
easat-7586	106	46	the	the	DET
easat-7586	106	47	research	research	NOUN
easat-7586	106	48	.	.	PUNCT
easat-7586	107	1	for	for	ADP
easat-7586	107	2	management	management	NOUN
easat-7586	107	3	documents	document	NOUN
easat-7586	107	4	and	and	CCONJ
easat-7586	107	5	other	other	ADJ
easat-7586	107	6	sources	source	NOUN
easat-7586	107	7	:	:	PUNCT
easat-7586	107	8	a	a	X
easat-7586	107	9	)	)	PUNCT
easat-7586	107	10	to	to	PART
easat-7586	107	11	be	be	AUX
easat-7586	107	12	non	non	ADJ
easat-7586	107	13	-	-	ADJ
easat-7586	107	14	original	original	ADJ
easat-7586	107	15	but	but	CCONJ
easat-7586	107	16	reproduced	reproduce	VERB
easat-7586	107	17	(	(	PUNCT
easat-7586	107	18	from	from	ADP
easat-7586	107	19	higher	high	ADJ
easat-7586	107	20	instances	instance	NOUN
easat-7586	107	21	in	in	ADP
easat-7586	107	22	the	the	DET
easat-7586	107	23	case	case	NOUN
easat-7586	107	24	of	of	ADP
easat-7586	107	25	management	management	NOUN
easat-7586	107	26	documents	document	NOUN
easat-7586	107	27	or	or	CCONJ
easat-7586	107	28	from	from	ADP
easat-7586	107	29	other	other	ADJ
easat-7586	107	30	websites	website	NOUN
easat-7586	107	31	or	or	CCONJ
easat-7586	107	32	social	social	ADJ
easat-7586	107	33	media	medium	NOUN
easat-7586	107	34	in	in	ADP
easat-7586	107	35	the	the	DET
easat-7586	107	36	second	second	ADJ
easat-7586	107	37	case	case	NOUN
easat-7586	107	38	)	)	PUNCT
easat-7586	107	39	.	.	PUNCT
easat-7586	108	1	for	for	ADP
easat-7586	108	2	the	the	DET
easat-7586	108	3	experts	expert	NOUN
easat-7586	108	4	:	:	PUNCT
easat-7586	108	5	a	a	X
easat-7586	108	6	)	)	PUNCT
easat-7586	108	7	to	to	PART
easat-7586	108	8	be	be	AUX
easat-7586	108	9	an	an	DET
easat-7586	108	10	author	author	NOUN
easat-7586	108	11	or	or	CCONJ
easat-7586	108	12	co	co	NOUN
easat-7586	108	13	-	-	NOUN
easat-7586	108	14	author	author	NOUN
easat-7586	108	15	of	of	ADP
easat-7586	108	16	similar	similar	ADJ
easat-7586	108	17	research	research	NOUN
easat-7586	108	18	at	at	ADP
easat-7586	108	19	the	the	DET
easat-7586	108	20	time	time	NOUN
easat-7586	108	21	of	of	ADP
easat-7586	108	22	the	the	DET
easat-7586	108	23	study	study	NOUN
easat-7586	108	24	;	;	PUNCT
easat-7586	108	25	and	and	CCONJ
easat-7586	108	26	b	b	X
easat-7586	108	27	)	)	PUNCT
easat-7586	108	28	to	to	PART
easat-7586	108	29	have	have	VERB
easat-7586	108	30	a	a	DET
easat-7586	108	31	potential	potential	ADJ
easat-7586	108	32	conflict	conflict	NOUN
easat-7586	108	33	of	of	ADP
easat-7586	108	34	interest	interest	NOUN
easat-7586	108	35	with	with	ADP
easat-7586	108	36	the	the	DET
easat-7586	108	37	analyzed	analyze	VERB
easat-7586	108	38	university	university	NOUN
easat-7586	108	39	.	.	PUNCT
easat-7586	109	1	the	the	DET
easat-7586	109	2	sample	sample	NOUN
easat-7586	109	3	consisted	consist	VERB
easat-7586	109	4	of	of	ADP
easat-7586	109	5	20	20	NUM
easat-7586	109	6	representatives	representative	NOUN
easat-7586	109	7	from	from	ADP
easat-7586	109	8	the	the	DET
easat-7586	109	9	internal	internal	ADJ
easat-7586	109	10	university	university	NOUN
easat-7586	109	11	audience	audience	NOUN
easat-7586	109	12	,	,	PUNCT
easat-7586	109	13	two	two	NUM
easat-7586	109	14	management	management	NOUN
easat-7586	109	15	documents	document	NOUN
easat-7586	109	16	,	,	PUNCT
easat-7586	109	17	and	and	CCONJ
easat-7586	109	18	10	10	NUM
easat-7586	109	19	experts	expert	NOUN
easat-7586	109	20	in	in	ADP
easat-7586	109	21	the	the	DET
easat-7586	109	22	field	field	NOUN
easat-7586	109	23	.	.	PUNCT
easat-7586	110	1	access	access	NOUN
easat-7586	110	2	to	to	ADP
easat-7586	110	3	the	the	DET
easat-7586	110	4	data	datum	NOUN
easat-7586	110	5	provided	provide	VERB
easat-7586	110	6	and	and	CCONJ
easat-7586	110	7	its	its	PRON
easat-7586	110	8	analysis	analysis	NOUN
easat-7586	110	9	took	take	VERB
easat-7586	110	10	place	place	NOUN
easat-7586	110	11	between	between	ADP
easat-7586	110	12	october	october	PROPN
easat-7586	110	13	26	26	NUM
easat-7586	110	14	and	and	CCONJ
easat-7586	110	15	december	december	PROPN
easat-7586	110	16	12	12	NUM
easat-7586	110	17	,	,	PUNCT
easat-7586	110	18	2024	2024	NUM
easat-7586	110	19	.	.	PUNCT
easat-7586	111	1	to	to	PART
easat-7586	111	2	access	access	VERB
easat-7586	111	3	data	datum	NOUN
easat-7586	111	4	from	from	ADP
easat-7586	111	5	the	the	DET
easat-7586	111	6	university	university	NOUN
easat-7586	111	7	's	's	PART
easat-7586	111	8	internal	internal	ADJ
easat-7586	111	9	audiences	audience	NOUN
easat-7586	111	10	and	and	CCONJ
easat-7586	111	11	the	the	DET
easat-7586	111	12	experts	expert	NOUN
easat-7586	111	13	in	in	ADP
easat-7586	111	14	the	the	DET
easat-7586	111	15	field	field	NOUN
easat-7586	111	16	,	,	PUNCT
easat-7586	111	17	the	the	DET
easat-7586	111	18	interview	interview	NOUN
easat-7586	111	19	technique	technique	NOUN
easat-7586	111	20	was	be	AUX
easat-7586	111	21	employed	employ	VERB
easat-7586	111	22	,	,	PUNCT
easat-7586	111	23	which	which	PRON
easat-7586	111	24	allowed	allow	VERB
easat-7586	111	25	for	for	ADP
easat-7586	111	26	perceiving	perceive	VERB
easat-7586	111	27	the	the	DET
easat-7586	111	28	perspectives	perspective	NOUN
easat-7586	111	29	of	of	ADP
easat-7586	111	30	the	the	DET
easat-7586	111	31	participants	participant	NOUN
easat-7586	111	32	expressed	express	VERB
easat-7586	111	33	through	through	ADP
easat-7586	111	34	their	their	PRON
easat-7586	111	35	own	own	ADJ
easat-7586	111	36	words	word	NOUN
easat-7586	111	37	and	and	CCONJ
easat-7586	111	38	emotions	emotion	NOUN
easat-7586	111	39	[	[	X
easat-7586	111	40	39	39	NUM
easat-7586	111	41	]	]	PUNCT
easat-7586	111	42	.	.	PUNCT
easat-7586	112	1	the	the	DET
easat-7586	112	2	type	type	NOUN
easat-7586	112	3	of	of	ADP
easat-7586	112	4	interview	interview	NOUN
easat-7586	112	5	,	,	PUNCT
easat-7586	112	6	semi	semi	ADJ
easat-7586	112	7	-	-	ADJ
easat-7586	112	8	structured	structured	ADJ
easat-7586	112	9	,	,	PUNCT
easat-7586	112	10	offers	offer	VERB
easat-7586	112	11	the	the	DET
easat-7586	112	12	flexibility	flexibility	NOUN
easat-7586	112	13	to	to	PART
easat-7586	112	14	adapt	adapt	VERB
easat-7586	112	15	questions	question	NOUN
easat-7586	112	16	during	during	ADP
easat-7586	112	17	its	its	PRON
easat-7586	112	18	execution	execution	NOUN
easat-7586	112	19	,	,	PUNCT
easat-7586	112	20	allowing	allow	VERB
easat-7586	112	21	if	if	SCONJ
easat-7586	112	22	necessary	necessary	ADJ
easat-7586	112	23	for	for	SCONJ
easat-7586	112	24	them	they	PRON
easat-7586	112	25	to	to	PART
easat-7586	112	26	be	be	AUX
easat-7586	112	27	reformulated	reformulate	VERB
easat-7586	112	28	to	to	PART
easat-7586	112	29	obtain	obtain	VERB
easat-7586	112	30	better	well	ADJ
easat-7586	112	31	information	information	NOUN
easat-7586	112	32	[	[	X
easat-7586	112	33	40	40	NUM
easat-7586	112	34	]	]	PUNCT
easat-7586	112	35	.	.	PUNCT
easat-7586	113	1	as	as	ADP
easat-7586	113	2	an	an	DET
easat-7586	113	3	instrument	instrument	NOUN
easat-7586	113	4	,	,	PUNCT
easat-7586	113	5	an	an	DET
easat-7586	113	6	interview	interview	NOUN
easat-7586	113	7	form	form	NOUN
easat-7586	113	8	was	be	AUX
easat-7586	113	9	used	use	VERB
easat-7586	113	10	,	,	PUNCT
easat-7586	113	11	a	a	DET
easat-7586	113	12	tool	tool	NOUN
easat-7586	113	13	presented	present	VERB
easat-7586	113	14	in	in	ADP
easat-7586	113	15	a	a	DET
easat-7586	113	16	document	document	NOUN
easat-7586	113	17	that	that	PRON
easat-7586	113	18	operationalizes	operationalize	VERB
easat-7586	113	19	the	the	DET
easat-7586	113	20	collection	collection	NOUN
easat-7586	113	21	of	of	ADP
easat-7586	113	22	information	information	NOUN
easat-7586	113	23	and	and	CCONJ
easat-7586	113	24	that	that	SCONJ
easat-7586	113	25	editable	editable	ADJ
easat-7586	113	26	only	only	ADV
easat-7586	113	27	by	by	ADP
easat-7586	113	28	the	the	DET
easat-7586	113	29	researcher	researcher	NOUN
easat-7586	113	30	can	can	AUX
easat-7586	113	31	be	be	AUX
easat-7586	113	32	applied	apply	VERB
easat-7586	113	33	either	either	CCONJ
easat-7586	113	34	manually	manually	ADV
easat-7586	113	35	or	or	CCONJ
easat-7586	113	36	digitally	digitally	ADV
easat-7586	113	37	[	[	X
easat-7586	113	38	41	41	NUM
easat-7586	113	39	]	]	PUNCT
easat-7586	113	40	.	.	PUNCT
easat-7586	114	1	the	the	DET
easat-7586	114	2	first	first	ADJ
easat-7586	114	3	interview	interview	NOUN
easat-7586	114	4	form	form	NOUN
easat-7586	114	5	consisted	consist	VERB
easat-7586	114	6	of	of	ADP
easat-7586	114	7	ten	ten	NUM
easat-7586	114	8	questions	question	NOUN
easat-7586	114	9	directed	direct	VERB
easat-7586	114	10	at	at	ADP
easat-7586	114	11	authorities	authority	NOUN
easat-7586	114	12	,	,	PUNCT
easat-7586	114	13	faculty	faculty	NOUN
easat-7586	114	14	,	,	PUNCT
easat-7586	114	15	and	and	CCONJ
easat-7586	114	16	students	student	NOUN
easat-7586	114	17	,	,	PUNCT
easat-7586	114	18	aimed	aim	VERB
easat-7586	114	19	at	at	ADP
easat-7586	114	20	understanding	understand	VERB
easat-7586	114	21	the	the	DET
easat-7586	114	22	structure	structure	NOUN
easat-7586	114	23	for	for	ADP
easat-7586	114	24	developing	develop	VERB
easat-7586	114	25	the	the	DET
easat-7586	114	26	communication	communication	NOUN
easat-7586	114	27	plan	plan	NOUN
easat-7586	114	28	and	and	CCONJ
easat-7586	114	29	identifying	identify	VERB
easat-7586	114	30	the	the	DET
easat-7586	114	31	types	type	NOUN
easat-7586	114	32	of	of	ADP
easat-7586	114	33	ict	ict	PROPN
easat-7586	114	34	used	use	VERB
easat-7586	114	35	for	for	ADP
easat-7586	114	36	this	this	DET
easat-7586	114	37	purpose	purpose	NOUN
easat-7586	114	38	.	.	PUNCT
easat-7586	115	1	the	the	DET
easat-7586	115	2	second	second	ADJ
easat-7586	115	3	interview	interview	NOUN
easat-7586	115	4	form	form	NOUN
easat-7586	115	5	was	be	AUX
easat-7586	115	6	directed	direct	VERB
easat-7586	115	7	at	at	ADP
easat-7586	115	8	specialists	specialist	NOUN
easat-7586	115	9	,	,	PUNCT
easat-7586	115	10	with	with	ADP
easat-7586	115	11	twelve	twelve	NUM
easat-7586	115	12	questions	question	NOUN
easat-7586	115	13	aimed	aim	VERB
easat-7586	115	14	at	at	ADP
easat-7586	115	15	achieving	achieve	VERB
easat-7586	115	16	the	the	DET
easat-7586	115	17	objective	objective	NOUN
easat-7586	115	18	of	of	ADP
easat-7586	115	19	creating	create	VERB
easat-7586	115	20	a	a	DET
easat-7586	115	21	situational	situational	ADJ
easat-7586	115	22	diagnosis	diagnosis	NOUN
easat-7586	115	23	that	that	PRON
easat-7586	115	24	would	would	AUX
easat-7586	115	25	allow	allow	VERB
easat-7586	115	26	for	for	ADP
easat-7586	115	27	the	the	DET
easat-7586	115	28	establishment	establishment	NOUN
easat-7586	115	29	of	of	ADP
easat-7586	115	30	the	the	DET
easat-7586	115	31	communication	communication	NOUN
easat-7586	115	32	difficulties	difficulty	NOUN
easat-7586	115	33	of	of	ADP
easat-7586	115	34	the	the	DET
easat-7586	115	35	university	university	NOUN
easat-7586	115	36	.	.	PUNCT
easat-7586	116	1	to	to	PART
easat-7586	116	2	access	access	VERB
easat-7586	116	3	data	datum	NOUN
easat-7586	116	4	from	from	ADP
easat-7586	116	5	the	the	DET
easat-7586	116	6	university	university	NOUN
easat-7586	116	7	's	's	PART
easat-7586	116	8	management	management	NOUN
easat-7586	116	9	documents	document	NOUN
easat-7586	116	10	,	,	PUNCT
easat-7586	116	11	the	the	DET
easat-7586	116	12	technique	technique	NOUN
easat-7586	116	13	of	of	ADP
easat-7586	116	14	document	document	NOUN
easat-7586	116	15	analysis	analysis	NOUN
easat-7586	116	16	was	be	AUX
easat-7586	116	17	applied	apply	VERB
easat-7586	116	18	,	,	PUNCT
easat-7586	116	19	“	"	PUNCT
easat-7586	116	20	through	through	ADP
easat-7586	116	21	which	which	PRON
easat-7586	116	22	the	the	DET
easat-7586	116	23	most	most	ADV
easat-7586	116	24	relevant	relevant	ADJ
easat-7586	116	25	information	information	NOUN
easat-7586	116	26	aspects	aspect	NOUN
easat-7586	116	27	are	be	AUX
easat-7586	116	28	extracted	extract	VERB
easat-7586	116	29	from	from	ADP
easat-7586	116	30	a	a	DET
easat-7586	116	31	document	document	NOUN
easat-7586	116	32	,	,	PUNCT
easat-7586	116	33	to	to	PART
easat-7586	116	34	be	be	AUX
easat-7586	116	35	organized	organize	VERB
easat-7586	116	36	,	,	PUNCT
easat-7586	116	37	classified	classified	ADJ
easat-7586	116	38	,	,	PUNCT
easat-7586	116	39	and	and	CCONJ
easat-7586	116	40	analyzed	analyze	VERB
easat-7586	116	41	from	from	ADP
easat-7586	116	42	the	the	DET
easat-7586	116	43	perspective	perspective	NOUN
easat-7586	116	44	of	of	ADP
easat-7586	116	45	what	what	PRON
easat-7586	116	46	the	the	DET
easat-7586	116	47	researcher	researcher	NOUN
easat-7586	116	48	seeks	seek	VERB
easat-7586	116	49	”	"	PUNCT
easat-7586	117	1	[	[	X
easat-7586	117	2	41	41	NUM
easat-7586	117	3	]	]	PUNCT
easat-7586	117	4	.	.	PUNCT
easat-7586	118	1	the	the	DET
easat-7586	118	2	documentary	documentary	NOUN
easat-7586	118	3	record	record	NOUN
easat-7586	118	4	form	form	NOUN
easat-7586	118	5	was	be	AUX
easat-7586	118	6	used	use	VERB
easat-7586	118	7	as	as	ADP
easat-7586	118	8	an	an	DET
easat-7586	118	9	instrument	instrument	NOUN
easat-7586	118	10	,	,	PUNCT
easat-7586	118	11	which	which	PRON
easat-7586	118	12	although	although	SCONJ
easat-7586	118	13	“	"	PUNCT
easat-7586	118	14	can	can	AUX
easat-7586	118	15	be	be	AUX
easat-7586	118	16	an	an	DET
easat-7586	118	17	instrument	instrument	NOUN
easat-7586	118	18	aligned	align	VERB
easat-7586	118	19	with	with	ADP
easat-7586	118	20	the	the	DET
easat-7586	118	21	observation	observation	NOUN
easat-7586	118	22	technique	technique	NOUN
easat-7586	118	23	,	,	PUNCT
easat-7586	118	24	it	it	PRON
easat-7586	118	25	is	be	AUX
easat-7586	118	26	necessary	necessary	ADJ
easat-7586	118	27	to	to	PART
easat-7586	118	28	indicate	indicate	VERB
easat-7586	118	29	that	that	SCONJ
easat-7586	118	30	analysis	analysis	NOUN
easat-7586	118	31	is	be	AUX
easat-7586	118	32	a	a	DET
easat-7586	118	33	cognitive	cognitive	ADJ
easat-7586	118	34	observation	observation	NOUN
easat-7586	118	35	process	process	NOUN
easat-7586	118	36	by	by	ADP
easat-7586	118	37	the	the	DET
easat-7586	118	38	researcher	researcher	NOUN
easat-7586	118	39	”	"	PUNCT
easat-7586	119	1	[	[	X
easat-7586	119	2	41	41	NUM
easat-7586	119	3	]	]	PUNCT
easat-7586	119	4	.	.	PUNCT
easat-7586	120	1	to	to	PART
easat-7586	120	2	access	access	VERB
easat-7586	120	3	information	information	NOUN
easat-7586	120	4	from	from	ADP
easat-7586	120	5	audiovisual	audiovisual	ADJ
easat-7586	120	6	and	and	CCONJ
easat-7586	120	7	advertising	advertising	NOUN
easat-7586	120	8	sources	source	NOUN
easat-7586	120	9	,	,	PUNCT
easat-7586	120	10	the	the	DET
easat-7586	120	11	discourse	discourse	NOUN
easat-7586	120	12	analysis	analysis	NOUN
easat-7586	120	13	technique	technique	NOUN
easat-7586	120	14	was	be	AUX
easat-7586	120	15	considered	consider	VERB
easat-7586	120	16	,	,	PUNCT
easat-7586	120	17	a	a	DET
easat-7586	120	18	more	more	ADV
easat-7586	120	19	comprehensive	comprehensive	ADJ
easat-7586	120	20	version	version	NOUN
easat-7586	120	21	of	of	ADP
easat-7586	120	22	content	content	ADJ
easat-7586	120	23	analysis	analysis	NOUN
easat-7586	120	24	,	,	PUNCT
easat-7586	120	25	with	with	ADP
easat-7586	120	26	its	its	PRON
easat-7586	120	27	analysis	analysis	NOUN
easat-7586	120	28	form	form	NOUN
easat-7586	120	29	as	as	ADP
easat-7586	120	30	the	the	DET
easat-7586	120	31	instrument	instrument	NOUN
easat-7586	120	32	[	[	X
easat-7586	120	33	37	37	NUM
easat-7586	120	34	]	]	PUNCT
easat-7586	120	35	.	.	PUNCT
easat-7586	121	1	both	both	DET
easat-7586	121	2	techniques	technique	NOUN
easat-7586	121	3	were	be	AUX
easat-7586	121	4	also	also	ADV
easat-7586	121	5	directed	direct	VERB
easat-7586	121	6	to	to	PART
easat-7586	121	7	complementarily	complementarily	ADV
easat-7586	121	8	cover	cover	VERB
easat-7586	121	9	the	the	DET
easat-7586	121	10	objective	objective	NOUN
easat-7586	121	11	of	of	ADP
easat-7586	121	12	creating	create	VERB
easat-7586	121	13	the	the	DET
easat-7586	121	14	situational	situational	ADJ
easat-7586	121	15	diagnosis	diagnosis	NOUN
easat-7586	121	16	.	.	PUNCT
easat-7586	122	1	the	the	DET
easat-7586	122	2	methodological	methodological	ADJ
easat-7586	122	3	trajectory	trajectory	NOUN
easat-7586	122	4	followed	follow	VERB
easat-7586	122	5	is	be	AUX
easat-7586	122	6	taken	take	VERB
easat-7586	122	7	from	from	ADP
easat-7586	122	8	arispe	arispe	NOUN
easat-7586	122	9	,	,	PUNCT
easat-7586	122	10	et	et	PROPN
easat-7586	122	11	al	al	PROPN
easat-7586	122	12	.	.	PUNCT
easat-7586	123	1	[	[	X
easat-7586	123	2	42	42	NUM
easat-7586	123	3	]	]	PUNCT
easat-7586	123	4	who	who	PRON
easat-7586	123	5	considers	consider	VERB
easat-7586	123	6	three	three	NUM
easat-7586	123	7	phases	phase	NOUN
easat-7586	123	8	:	:	PUNCT
easat-7586	123	9	a	a	X
easat-7586	123	10	)	)	PUNCT
easat-7586	123	11	exploratory	exploratory	NOUN
easat-7586	123	12	,	,	PUNCT
easat-7586	123	13	based	base	VERB
easat-7586	123	14	on	on	ADP
easat-7586	123	15	the	the	DET
easat-7586	123	16	document	document	NOUN
easat-7586	123	17	review	review	NOUN
easat-7586	123	18	,	,	PUNCT
easat-7586	123	19	the	the	DET
easat-7586	123	20	foundation	foundation	NOUN
easat-7586	123	21	of	of	ADP
easat-7586	123	22	specialized	specialized	ADJ
easat-7586	123	23	theoretical	theoretical	ADJ
easat-7586	123	24	review	review	NOUN
easat-7586	123	25	was	be	AUX
easat-7586	123	26	organized	organize	VERB
easat-7586	123	27	,	,	PUNCT
easat-7586	123	28	a	a	DET
easat-7586	123	29	sort	sort	NOUN
easat-7586	123	30	of	of	ADP
easat-7586	123	31	base	base	NOUN
easat-7586	123	32	study	study	NOUN
easat-7586	123	33	.	.	PUNCT
easat-7586	124	1	b	b	X
easat-7586	124	2	)	)	PUNCT
easat-7586	124	3	descriptive	descriptive	ADJ
easat-7586	124	4	,	,	PUNCT
easat-7586	124	5	which	which	PRON
easat-7586	124	6	was	be	AUX
easat-7586	124	7	first	first	ADV
easat-7586	124	8	adjusted	adjust	VERB
easat-7586	124	9	based	base	VERB
easat-7586	124	10	on	on	ADP
easat-7586	124	11	the	the	DET
easat-7586	124	12	review	review	NOUN
easat-7586	124	13	of	of	ADP
easat-7586	124	14	scientific	scientific	ADJ
easat-7586	124	15	and	and	CCONJ
easat-7586	124	16	empirical	empirical	ADJ
easat-7586	124	17	sources	source	NOUN
easat-7586	124	18	from	from	ADP
easat-7586	124	19	the	the	DET
easat-7586	124	20	first	first	ADJ
easat-7586	124	21	phase	phase	NOUN
easat-7586	124	22	,	,	PUNCT
easat-7586	124	23	and	and	CCONJ
easat-7586	124	24	instruments	instrument	NOUN
easat-7586	124	25	were	be	AUX
easat-7586	124	26	constructed	construct	VERB
easat-7586	124	27	that	that	PRON
easat-7586	124	28	allowed	allow	VERB
easat-7586	124	29	for	for	ADP
easat-7586	124	30	obtaining	obtain	VERB
easat-7586	124	31	information	information	NOUN
easat-7586	124	32	about	about	ADP
easat-7586	124	33	organizational	organizational	ADJ
easat-7586	124	34	culture	culture	NOUN
easat-7586	124	35	and	and	CCONJ
easat-7586	124	36	the	the	DET
easat-7586	124	37	communication	communication	NOUN
easat-7586	124	38	plan	plan	NOUN
easat-7586	124	39	;	;	PUNCT
easat-7586	124	40	and	and	CCONJ
easat-7586	124	41	second	second	X
easat-7586	124	42	,	,	PUNCT
easat-7586	124	43	it	it	PRON
easat-7586	124	44	was	be	AUX
easat-7586	124	45	complemented	complement	VERB
easat-7586	124	46	with	with	ADP
easat-7586	124	47	the	the	DET
easat-7586	124	48	interviews	interview	NOUN
easat-7586	124	49	,	,	PUNCT
easat-7586	124	50	for	for	ADP
easat-7586	124	51	which	which	PRON
easat-7586	124	52	the	the	DET
easat-7586	124	53	internal	internal	ADJ
easat-7586	124	54	audiences	audience	NOUN
easat-7586	124	55	and	and	CCONJ
easat-7586	124	56	experts	expert	NOUN
easat-7586	124	57	were	be	AUX
easat-7586	124	58	explained	explain	VERB
easat-7586	124	59	the	the	DET
easat-7586	124	60	purpose	purpose	NOUN
easat-7586	124	61	of	of	ADP
easat-7586	124	62	the	the	DET
easat-7586	124	63	study	study	NOUN
easat-7586	124	64	,	,	PUNCT
easat-7586	124	65	and	and	CCONJ
easat-7586	124	66	the	the	DET
easat-7586	124	67	audios	audio	NOUN
easat-7586	124	68	were	be	AUX
easat-7586	124	69	recorded	record	VERB
easat-7586	124	70	with	with	ADP
easat-7586	124	71	prior	prior	ADJ
easat-7586	124	72	authorization	authorization	NOUN
easat-7586	124	73	;	;	PUNCT
easat-7586	124	74	then	then	ADV
easat-7586	124	75	,	,	PUNCT
easat-7586	124	76	for	for	ADP
easat-7586	124	77	data	data	NOUN
easat-7586	124	78	processing	processing	NOUN
easat-7586	124	79	,	,	PUNCT
easat-7586	124	80	a	a	DET
easat-7586	124	81	code	code	NOUN
easat-7586	124	82	was	be	AUX
easat-7586	124	83	assigned	assign	VERB
easat-7586	124	84	to	to	ADP
easat-7586	124	85	each	each	DET
easat-7586	124	86	interviewee	interviewee	NOUN
easat-7586	124	87	to	to	PART
easat-7586	124	88	safeguard	safeguard	VERB
easat-7586	124	89	their	their	PRON
easat-7586	124	90	identities	identity	NOUN
easat-7586	124	91	.	.	PUNCT
easat-7586	125	1	c	c	X
easat-7586	125	2	)	)	PUNCT
easat-7586	125	3	structural	structural	NOUN
easat-7586	125	4	,	,	PUNCT
easat-7586	125	5	which	which	PRON
easat-7586	125	6	served	serve	VERB
easat-7586	125	7	to	to	PART
easat-7586	125	8	organize	organize	VERB
easat-7586	125	9	the	the	DET
easat-7586	125	10	previous	previous	ADJ
easat-7586	125	11	results	result	NOUN
easat-7586	125	12	from	from	ADP
easat-7586	125	13	phases	phase	NOUN
easat-7586	125	14	1	1	NUM
easat-7586	125	15	and	and	CCONJ
easat-7586	125	16	2	2	NUM
easat-7586	125	17	,	,	PUNCT
easat-7586	125	18	interpret	interpret	VERB
easat-7586	125	19	them	they	PRON
easat-7586	125	20	,	,	PUNCT
easat-7586	125	21	and	and	CCONJ
easat-7586	125	22	discuss	discuss	VERB
easat-7586	125	23	them	they	PRON
easat-7586	125	24	,	,	PUNCT
easat-7586	125	25	triangulating	triangulate	VERB
easat-7586	125	26	data	datum	NOUN
easat-7586	125	27	from	from	ADP
easat-7586	125	28	different	different	ADJ
easat-7586	125	29	sources	source	NOUN
easat-7586	125	30	.	.	PUNCT
easat-7586	126	1	this	this	PRON
easat-7586	126	2	led	lead	VERB
easat-7586	126	3	to	to	ADP
easat-7586	126	4	the	the	DET
easat-7586	126	5	final	final	ADJ
easat-7586	126	6	conclusions	conclusion	NOUN
easat-7586	126	7	.	.	PUNCT
easat-7586	127	1	the	the	DET
easat-7586	127	2	study	study	NOUN
easat-7586	127	3	meets	meet	VERB
easat-7586	127	4	the	the	DET
easat-7586	127	5	scientific	scientific	ADJ
easat-7586	127	6	rigor	rigor	NOUN
easat-7586	127	7	criteria	criterion	NOUN
easat-7586	127	8	of	of	ADP
easat-7586	127	9	any	any	DET
easat-7586	127	10	qualitative	qualitative	ADJ
easat-7586	127	11	research	research	NOUN
easat-7586	127	12	that	that	PRON
easat-7586	127	13	is	be	AUX
easat-7586	127	14	esteemed	esteem	VERB
easat-7586	127	15	and	and	CCONJ
easat-7586	127	16	taken	take	VERB
easat-7586	127	17	from	from	ADP
easat-7586	127	18	hernandez	hernandez	PROPN
easat-7586	127	19	-	-	PUNCT
easat-7586	127	20	sampieri	sampieri	PROPN
easat-7586	127	21	and	and	CCONJ
easat-7586	127	22	mendoza	mendoza	PROPN
easat-7586	127	23	torres	torres	PROPN
easat-7586	128	1	[	[	X
easat-7586	128	2	34	34	NUM
easat-7586	128	3	]	]	X
easat-7586	128	4	:	:	PUNCT
easat-7586	128	5	a	a	X
easat-7586	128	6	)	)	PUNCT
easat-7586	128	7	logical	logical	ADJ
easat-7586	128	8	consistency	consistency	NOUN
easat-7586	128	9	:	:	PUNCT
easat-7586	128	10	regarding	regard	VERB
easat-7586	128	11	the	the	DET
easat-7586	128	12	rigor	rigor	NOUN
easat-7586	128	13	in	in	ADP
easat-7586	128	14	its	its	PRON
easat-7586	128	15	procedure	procedure	NOUN
easat-7586	128	16	,	,	PUNCT
easat-7586	128	17	projecting	project	VERB
easat-7586	128	18	to	to	ADP
easat-7586	128	19	the	the	DET
easat-7586	128	20	delivery	delivery	NOUN
easat-7586	128	21	of	of	ADP
easat-7586	128	22	results	result	NOUN
easat-7586	128	23	,	,	PUNCT
easat-7586	128	24	their	their	PRON
easat-7586	128	25	discussion	discussion	NOUN
easat-7586	128	26	,	,	PUNCT
easat-7586	128	27	and	and	CCONJ
easat-7586	128	28	conclusions	conclusion	NOUN
easat-7586	128	29	based	base	VERB
easat-7586	128	30	on	on	ADP
easat-7586	128	31	the	the	DET
easat-7586	128	32	responses	response	NOUN
easat-7586	128	33	2722	2722	NUM
easat-7586	128	34	edelweiss	edelweiss	PROPN
easat-7586	128	35	applied	apply	VERB
easat-7586	128	36	science	science	NOUN
easat-7586	128	37	and	and	CCONJ
easat-7586	128	38	technology	technology	NOUN
easat-7586	128	39	issn	issn	PROPN
easat-7586	128	40	:	:	PUNCT
easat-7586	128	41	2576	2576	NUM
easat-7586	128	42	-	-	SYM
easat-7586	128	43	8484	8484	NUM
easat-7586	128	44	vol	vol	NOUN
easat-7586	128	45	.	.	PROPN
easat-7586	129	1	9	9	NUM
easat-7586	129	2	,	,	PUNCT
easat-7586	129	3	no	no	INTJ
easat-7586	129	4	.	.	NOUN
easat-7586	129	5	5	5	NUM
easat-7586	129	6	:	:	SYM
easat-7586	129	7	2717	2717	NUM
easat-7586	129	8	-	-	SYM
easat-7586	129	9	2731	2731	NUM
easat-7586	129	10	,	,	PUNCT
easat-7586	129	11	2025	2025	NUM
easat-7586	129	12	doi	doi	NOUN
easat-7586	129	13	:	:	PUNCT
easat-7586	129	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	129	15	©	©	PROPN
easat-7586	129	16	2025	2025	NUM
easat-7586	129	17	by	by	ADP
easat-7586	129	18	the	the	DET
easat-7586	129	19	authors	author	NOUN
easat-7586	129	20	;	;	PUNCT
easat-7586	129	21	licensee	licensee	PROPN
easat-7586	129	22	learning	learn	VERB
easat-7586	129	23	gate	gate	NOUN
easat-7586	129	24	of	of	ADP
easat-7586	129	25	the	the	DET
easat-7586	129	26	informant	informant	NOUN
easat-7586	129	27	subjects	subject	NOUN
easat-7586	129	28	and	and	CCONJ
easat-7586	129	29	the	the	DET
easat-7586	129	30	data	datum	NOUN
easat-7586	129	31	extracted	extract	VERB
easat-7586	129	32	from	from	ADP
easat-7586	129	33	documentary	documentary	NOUN
easat-7586	129	34	and	and	CCONJ
easat-7586	129	35	audiovisual	audiovisual	ADJ
easat-7586	129	36	sources	source	NOUN
easat-7586	129	37	.	.	PUNCT
easat-7586	130	1	b	b	X
easat-7586	130	2	)	)	PUNCT
easat-7586	130	3	credibility	credibility	NOUN
easat-7586	130	4	:	:	PUNCT
easat-7586	130	5	there	there	PRON
easat-7586	130	6	is	be	VERB
easat-7586	130	7	transparency	transparency	NOUN
easat-7586	130	8	in	in	ADP
easat-7586	130	9	interpreting	interpret	VERB
easat-7586	130	10	the	the	DET
easat-7586	130	11	responses	response	NOUN
easat-7586	130	12	provided	provide	VERB
easat-7586	130	13	by	by	ADP
easat-7586	130	14	informants	informant	NOUN
easat-7586	130	15	,	,	PUNCT
easat-7586	130	16	as	as	SCONJ
easat-7586	130	17	their	their	PRON
easat-7586	130	18	own	own	ADJ
easat-7586	130	19	lived	live	VERB
easat-7586	130	20	experiences	experience	NOUN
easat-7586	130	21	make	make	VERB
easat-7586	130	22	them	they	PRON
easat-7586	130	23	acceptable	acceptable	ADJ
easat-7586	130	24	and	and	CCONJ
easat-7586	130	25	credible	credible	ADJ
easat-7586	130	26	,	,	PUNCT
easat-7586	130	27	while	while	SCONJ
easat-7586	130	28	respecting	respect	VERB
easat-7586	130	29	the	the	DET
easat-7586	130	30	essence	essence	NOUN
easat-7586	130	31	of	of	ADP
easat-7586	130	32	data	datum	NOUN
easat-7586	130	33	from	from	ADP
easat-7586	130	34	other	other	ADJ
easat-7586	130	35	sources	source	NOUN
easat-7586	130	36	;	;	PUNCT
easat-7586	130	37	c	c	X
easat-7586	130	38	)	)	PUNCT
easat-7586	130	39	confirmability	confirmability	NOUN
easat-7586	130	40	:	:	PUNCT
easat-7586	130	41	what	what	PRON
easat-7586	130	42	was	be	AUX
easat-7586	130	43	obtained	obtain	VERB
easat-7586	130	44	was	be	AUX
easat-7586	130	45	processed	process	VERB
easat-7586	130	46	through	through	ADP
easat-7586	130	47	reflective	reflective	ADJ
easat-7586	130	48	analysis	analysis	NOUN
easat-7586	130	49	,	,	PUNCT
easat-7586	130	50	and	and	CCONJ
easat-7586	130	51	contributing	contribute	VERB
easat-7586	130	52	to	to	ADP
easat-7586	130	53	the	the	DET
easat-7586	130	54	necessary	necessary	ADJ
easat-7586	130	55	triangulation	triangulation	NOUN
easat-7586	130	56	in	in	ADP
easat-7586	130	57	qualitative	qualitative	ADJ
easat-7586	130	58	studies	study	NOUN
easat-7586	130	59	,	,	PUNCT
easat-7586	130	60	it	it	PRON
easat-7586	130	61	was	be	AUX
easat-7586	130	62	contrasted	contrast	VERB
easat-7586	130	63	internally	internally	ADV
easat-7586	130	64	among	among	ADP
easat-7586	130	65	various	various	ADJ
easat-7586	130	66	primary	primary	ADJ
easat-7586	130	67	sources	source	NOUN
easat-7586	130	68	and	and	CCONJ
easat-7586	130	69	externally	externally	ADV
easat-7586	130	70	with	with	ADP
easat-7586	130	71	theoretical	theoretical	ADJ
easat-7586	130	72	perspectives	perspective	NOUN
easat-7586	130	73	and	and	CCONJ
easat-7586	130	74	sources	source	NOUN
easat-7586	130	75	to	to	PART
easat-7586	130	76	reach	reach	VERB
easat-7586	130	77	an	an	DET
easat-7586	130	78	interpretation	interpretation	NOUN
easat-7586	130	79	;	;	PUNCT
easat-7586	130	80	and	and	CCONJ
easat-7586	130	81	to	to	PART
easat-7586	130	82	ensure	ensure	VERB
easat-7586	130	83	that	that	SCONJ
easat-7586	130	84	future	future	ADJ
easat-7586	130	85	research	research	NOUN
easat-7586	130	86	can	can	AUX
easat-7586	130	87	rely	rely	VERB
easat-7586	130	88	confidently	confidently	ADV
easat-7586	130	89	on	on	ADP
easat-7586	130	90	this	this	DET
easat-7586	130	91	study	study	NOUN
easat-7586	130	92	,	,	PUNCT
easat-7586	130	93	all	all	DET
easat-7586	130	94	records	record	NOUN
easat-7586	130	95	and	and	CCONJ
easat-7586	130	96	foundational	foundational	ADJ
easat-7586	130	97	documentation	documentation	NOUN
easat-7586	130	98	are	be	AUX
easat-7586	130	99	kept	keep	VERB
easat-7586	130	100	;	;	PUNCT
easat-7586	130	101	and	and	CCONJ
easat-7586	130	102	d	d	X
easat-7586	130	103	)	)	PUNCT
easat-7586	130	104	transferability	transferability	NOUN
easat-7586	130	105	:	:	PUNCT
easat-7586	130	106	the	the	DET
easat-7586	130	107	theoretical	theoretical	ADJ
easat-7586	130	108	foundations	foundation	NOUN
easat-7586	130	109	and	and	CCONJ
easat-7586	130	110	methodological	methodological	ADJ
easat-7586	130	111	contributions	contribution	NOUN
easat-7586	130	112	can	can	AUX
easat-7586	130	113	be	be	AUX
easat-7586	130	114	-with	-with	NOUN
easat-7586	130	115	criticalityperfectly	criticalityperfectly	ADV
easat-7586	130	116	applied	apply	VERB
easat-7586	130	117	to	to	ADP
easat-7586	130	118	other	other	ADJ
easat-7586	130	119	initiatives	initiative	NOUN
easat-7586	130	120	seeking	seek	VERB
easat-7586	130	121	to	to	PART
easat-7586	130	122	address	address	VERB
easat-7586	130	123	topics	topic	NOUN
easat-7586	130	124	directly	directly	ADV
easat-7586	130	125	or	or	CCONJ
easat-7586	130	126	indirectly	indirectly	ADV
easat-7586	130	127	related	relate	VERB
easat-7586	130	128	to	to	ADP
easat-7586	130	129	communication	communication	NOUN
easat-7586	130	130	plans	plan	NOUN
easat-7586	130	131	based	base	VERB
easat-7586	130	132	on	on	ADP
easat-7586	130	133	ict	ict	PROPN
easat-7586	130	134	to	to	PART
easat-7586	130	135	strengthen	strengthen	VERB
easat-7586	130	136	the	the	DET
easat-7586	130	137	university	university	NOUN
easat-7586	130	138	's	's	PART
easat-7586	130	139	organizational	organizational	ADJ
easat-7586	130	140	culture	culture	NOUN
easat-7586	130	141	.	.	PUNCT
easat-7586	131	1	expanding	expand	VERB
easat-7586	131	2	on	on	ADP
easat-7586	131	3	espinoza	espinoza	PROPN
easat-7586	131	4	[	[	X
easat-7586	131	5	43	43	NUM
easat-7586	131	6	]	]	PUNCT
easat-7586	131	7	not	not	PART
easat-7586	131	8	manipulating	manipulate	VERB
easat-7586	131	9	the	the	DET
easat-7586	131	10	meaning	meaning	NOUN
easat-7586	131	11	of	of	ADP
easat-7586	131	12	the	the	DET
easat-7586	131	13	information	information	NOUN
easat-7586	131	14	obtained	obtain	VERB
easat-7586	131	15	,	,	PUNCT
easat-7586	131	16	respecting	respect	VERB
easat-7586	131	17	the	the	DET
easat-7586	131	18	originality	originality	NOUN
easat-7586	131	19	of	of	ADP
easat-7586	131	20	the	the	DET
easat-7586	131	21	study	study	NOUN
easat-7586	131	22	,	,	PUNCT
easat-7586	131	23	and	and	CCONJ
easat-7586	131	24	being	be	AUX
easat-7586	131	25	diligent	diligent	ADJ
easat-7586	131	26	with	with	ADP
easat-7586	131	27	the	the	DET
easat-7586	131	28	authorship	authorship	NOUN
easat-7586	131	29	of	of	ADP
easat-7586	131	30	sources	source	NOUN
easat-7586	131	31	,	,	PUNCT
easat-7586	131	32	the	the	DET
easat-7586	131	33	ethical	ethical	ADJ
easat-7586	131	34	aspects	aspect	NOUN
easat-7586	131	35	considered	consider	VERB
easat-7586	131	36	three	three	NUM
easat-7586	131	37	principles	principle	NOUN
easat-7586	131	38	of	of	ADP
easat-7586	131	39	scientific	scientific	ADJ
easat-7586	131	40	integrity	integrity	NOUN
easat-7586	131	41	:	:	PUNCT
easat-7586	131	42	1	1	NUM
easat-7586	131	43	)	)	PUNCT
easat-7586	131	44	principle	principle	NOUN
easat-7586	131	45	of	of	ADP
easat-7586	131	46	autonomy	autonomy	NOUN
easat-7586	131	47	,	,	PUNCT
easat-7586	131	48	whereby	whereby	SCONJ
easat-7586	131	49	researchers	researcher	NOUN
easat-7586	131	50	requested	request	VERB
easat-7586	131	51	free	free	ADJ
easat-7586	131	52	and	and	CCONJ
easat-7586	131	53	explicit	explicit	ADJ
easat-7586	131	54	consent	consent	NOUN
easat-7586	131	55	from	from	ADP
easat-7586	131	56	adults	adult	NOUN
easat-7586	131	57	who	who	PRON
easat-7586	131	58	collaborated	collaborate	VERB
easat-7586	131	59	in	in	ADP
easat-7586	131	60	the	the	DET
easat-7586	131	61	research	research	NOUN
easat-7586	131	62	,	,	PUNCT
easat-7586	131	63	after	after	SCONJ
easat-7586	131	64	providing	provide	VERB
easat-7586	131	65	complete	complete	ADJ
easat-7586	131	66	information	information	NOUN
easat-7586	131	67	about	about	ADP
easat-7586	131	68	the	the	DET
easat-7586	131	69	purpose	purpose	NOUN
easat-7586	131	70	,	,	PUNCT
easat-7586	131	71	duration	duration	NOUN
easat-7586	131	72	,	,	PUNCT
easat-7586	131	73	benefits	benefit	NOUN
easat-7586	131	74	,	,	PUNCT
easat-7586	131	75	etc	etc	X
easat-7586	131	76	.	.	X
easat-7586	131	77	;	;	PUNCT
easat-7586	131	78	2	2	X
easat-7586	131	79	)	)	PUNCT
easat-7586	131	80	principle	principle	NOUN
easat-7586	131	81	of	of	ADP
easat-7586	131	82	confidentiality	confidentiality	NOUN
easat-7586	131	83	,	,	PUNCT
easat-7586	131	84	to	to	PART
easat-7586	131	85	weigh	weigh	VERB
easat-7586	131	86	the	the	DET
easat-7586	131	87	intellectual	intellectual	ADJ
easat-7586	131	88	property	property	NOUN
easat-7586	131	89	rights	right	NOUN
easat-7586	131	90	of	of	ADP
easat-7586	131	91	other	other	ADJ
easat-7586	131	92	researchers	researcher	NOUN
easat-7586	131	93	,	,	PUNCT
easat-7586	131	94	avoiding	avoid	VERB
easat-7586	131	95	total	total	ADJ
easat-7586	131	96	or	or	CCONJ
easat-7586	131	97	partial	partial	ADJ
easat-7586	131	98	plagiarism	plagiarism	NOUN
easat-7586	131	99	,	,	PUNCT
easat-7586	131	100	the	the	DET
easat-7586	131	101	information	information	NOUN
easat-7586	131	102	was	be	AUX
easat-7586	131	103	safeguarded	safeguard	VERB
easat-7586	131	104	under	under	ADP
easat-7586	131	105	the	the	DET
easat-7586	131	106	custody	custody	NOUN
easat-7586	131	107	of	of	ADP
easat-7586	131	108	the	the	DET
easat-7586	131	109	researchers	researcher	NOUN
easat-7586	131	110	,	,	PUNCT
easat-7586	131	111	diligently	diligently	ADV
easat-7586	131	112	protecting	protect	VERB
easat-7586	131	113	the	the	DET
easat-7586	131	114	identification	identification	NOUN
easat-7586	131	115	of	of	ADP
easat-7586	131	116	participant	participant	ADJ
easat-7586	131	117	data	datum	NOUN
easat-7586	131	118	;	;	PUNCT
easat-7586	131	119	and	and	CCONJ
easat-7586	131	120	finally	finally	ADV
easat-7586	131	121	,	,	PUNCT
easat-7586	131	122	3	3	X
easat-7586	131	123	)	)	PUNCT
easat-7586	131	124	principle	principle	NOUN
easat-7586	131	125	of	of	ADP
easat-7586	131	126	veracity	veracity	NOUN
easat-7586	131	127	,	,	PUNCT
easat-7586	131	128	as	as	SCONJ
easat-7586	131	129	originality	originality	NOUN
easat-7586	131	130	and	and	CCONJ
easat-7586	131	131	honesty	honesty	NOUN
easat-7586	131	132	in	in	ADP
easat-7586	131	133	the	the	DET
easat-7586	131	134	final	final	ADJ
easat-7586	131	135	products	product	NOUN
easat-7586	131	136	of	of	ADP
easat-7586	131	137	the	the	DET
easat-7586	131	138	research	research	NOUN
easat-7586	131	139	were	be	AUX
easat-7586	131	140	encouraged	encourage	VERB
easat-7586	131	141	,	,	PUNCT
easat-7586	131	142	as	as	SCONJ
easat-7586	131	143	stipulated	stipulate	VERB
easat-7586	131	144	in	in	ADP
easat-7586	131	145	the	the	DET
easat-7586	131	146	research	research	NOUN
easat-7586	131	147	ethics	ethic	NOUN
easat-7586	131	148	code	code	PROPN
easat-7586	131	149	of	of	ADP
easat-7586	131	150	césar	césar	PROPN
easat-7586	131	151	vallejo	vallejo	PROPN
easat-7586	131	152	university	university	PROPN
easat-7586	132	1	[	[	X
easat-7586	132	2	44	44	NUM
easat-7586	132	3	]	]	PUNCT
easat-7586	132	4	.	.	PUNCT
easat-7586	133	1	3	3	X
easat-7586	133	2	.	.	X
easat-7586	133	3	results	result	NOUN
easat-7586	133	4	in	in	ADP
easat-7586	133	5	this	this	DET
easat-7586	133	6	study	study	NOUN
easat-7586	133	7	,	,	PUNCT
easat-7586	133	8	three	three	NUM
easat-7586	133	9	fundamental	fundamental	ADJ
easat-7586	133	10	points	point	NOUN
easat-7586	133	11	have	have	AUX
easat-7586	133	12	been	be	AUX
easat-7586	133	13	analyzed	analyze	VERB
easat-7586	133	14	for	for	ADP
easat-7586	133	15	the	the	DET
easat-7586	133	16	proposal	proposal	NOUN
easat-7586	133	17	of	of	ADP
easat-7586	133	18	a	a	DET
easat-7586	133	19	communication	communication	NOUN
easat-7586	133	20	plan	plan	NOUN
easat-7586	133	21	:	:	PUNCT
easat-7586	133	22	situational	situational	ADJ
easat-7586	133	23	diagnosis	diagnosis	NOUN
easat-7586	133	24	,	,	PUNCT
easat-7586	133	25	digital	digital	ADJ
easat-7586	133	26	strategies	strategy	NOUN
easat-7586	133	27	,	,	PUNCT
easat-7586	133	28	and	and	CCONJ
easat-7586	133	29	information	information	NOUN
easat-7586	133	30	and	and	CCONJ
easat-7586	133	31	communication	communication	NOUN
easat-7586	133	32	technologies	technology	NOUN
easat-7586	133	33	.	.	PUNCT
easat-7586	134	1	3.1	3.1	NUM
easat-7586	134	2	.	.	PUNCT
easat-7586	134	3	situational	situational	ADJ
easat-7586	134	4	diagnosis	diagnosis	NOUN
easat-7586	134	5	experts	expert	NOUN
easat-7586	134	6	in	in	ADP
easat-7586	134	7	corporate	corporate	ADJ
easat-7586	134	8	communication	communication	NOUN
easat-7586	134	9	indicated	indicate	VERB
easat-7586	134	10	that	that	SCONJ
easat-7586	134	11	it	it	PRON
easat-7586	134	12	is	be	AUX
easat-7586	134	13	essential	essential	ADJ
easat-7586	134	14	to	to	PART
easat-7586	134	15	follow	follow	VERB
easat-7586	134	16	a	a	DET
easat-7586	134	17	structure	structure	NOUN
easat-7586	134	18	to	to	PART
easat-7586	134	19	build	build	VERB
easat-7586	134	20	a	a	DET
easat-7586	134	21	good	good	ADJ
easat-7586	134	22	communication	communication	NOUN
easat-7586	134	23	plan	plan	NOUN
easat-7586	134	24	,	,	PUNCT
easat-7586	134	25	highlighting	highlight	VERB
easat-7586	134	26	elements	element	NOUN
easat-7586	134	27	such	such	ADJ
easat-7586	134	28	as	as	ADP
easat-7586	134	29	:	:	PUNCT
easat-7586	134	30	diagnosis	diagnosis	NOUN
easat-7586	134	31	,	,	PUNCT
easat-7586	134	32	the	the	DET
easat-7586	134	33	formulation	formulation	NOUN
easat-7586	134	34	of	of	ADP
easat-7586	134	35	objectives	objective	NOUN
easat-7586	134	36	,	,	PUNCT
easat-7586	134	37	segmentation	segmentation	NOUN
easat-7586	134	38	,	,	PUNCT
easat-7586	134	39	and	and	CCONJ
easat-7586	134	40	mapping	mapping	NOUN
easat-7586	134	41	of	of	ADP
easat-7586	134	42	audiences	audience	NOUN
easat-7586	134	43	.	.	PUNCT
easat-7586	135	1	one	one	NUM
easat-7586	135	2	specialist	specialist	NOUN
easat-7586	135	3	mentioned	mention	VERB
easat-7586	135	4	that	that	SCONJ
easat-7586	135	5	the	the	DET
easat-7586	135	6	plan	plan	NOUN
easat-7586	135	7	must	must	AUX
easat-7586	135	8	be	be	AUX
easat-7586	135	9	coherent	coherent	ADJ
easat-7586	135	10	with	with	ADP
easat-7586	135	11	the	the	DET
easat-7586	135	12	institution	institution	NOUN
easat-7586	135	13	's	's	PART
easat-7586	135	14	marketing	marketing	NOUN
easat-7586	135	15	,	,	PUNCT
easat-7586	135	16	positioning	positioning	NOUN
easat-7586	135	17	,	,	PUNCT
easat-7586	135	18	or	or	CCONJ
easat-7586	135	19	branding	branding	NOUN
easat-7586	135	20	;	;	PUNCT
easat-7586	135	21	in	in	ADP
easat-7586	135	22	addition	addition	NOUN
easat-7586	135	23	to	to	ADP
easat-7586	135	24	being	be	AUX
easat-7586	135	25	adapted	adapt	VERB
easat-7586	135	26	according	accord	VERB
easat-7586	135	27	to	to	ADP
easat-7586	135	28	the	the	DET
easat-7586	135	29	projections	projection	NOUN
easat-7586	135	30	made	make	VERB
easat-7586	135	31	:	:	PUNCT
easat-7586	135	32	“	"	PUNCT
easat-7586	135	33	the	the	DET
easat-7586	135	34	plan	plan	NOUN
easat-7586	135	35	must	must	AUX
easat-7586	135	36	be	be	AUX
easat-7586	135	37	a	a	DET
easat-7586	135	38	living	living	NOUN
easat-7586	135	39	document	document	NOUN
easat-7586	135	40	where	where	SCONJ
easat-7586	135	41	it	it	PRON
easat-7586	135	42	is	be	AUX
easat-7586	135	43	measured	measure	VERB
easat-7586	135	44	whether	whether	SCONJ
easat-7586	135	45	the	the	DET
easat-7586	135	46	tactic	tactic	NOUN
easat-7586	135	47	works	work	VERB
easat-7586	135	48	,	,	PUNCT
easat-7586	135	49	and	and	CCONJ
easat-7586	135	50	if	if	SCONJ
easat-7586	135	51	it	it	PRON
easat-7586	135	52	does	do	VERB
easat-7586	135	53	n’t	not	PART
easat-7586	135	54	,	,	PUNCT
easat-7586	135	55	it	it	PRON
easat-7586	135	56	is	be	AUX
easat-7586	135	57	improved	improve	VERB
easat-7586	135	58	or	or	CCONJ
easat-7586	135	59	enhanced	enhance	VERB
easat-7586	135	60	.	.	PUNCT
easat-7586	135	61	”	"	PUNCT
easat-7586	136	1	additionally	additionally	ADV
easat-7586	136	2	,	,	PUNCT
easat-7586	136	3	from	from	ADP
easat-7586	136	4	the	the	DET
easat-7586	136	5	analysis	analysis	NOUN
easat-7586	136	6	conducted	conduct	VERB
easat-7586	136	7	after	after	ADP
easat-7586	136	8	interviews	interview	NOUN
easat-7586	136	9	with	with	ADP
easat-7586	136	10	informants	informant	NOUN
easat-7586	136	11	,	,	PUNCT
easat-7586	136	12	it	it	PRON
easat-7586	136	13	was	be	AUX
easat-7586	136	14	possible	possible	ADJ
easat-7586	136	15	to	to	PART
easat-7586	136	16	identify	identify	VERB
easat-7586	136	17	the	the	DET
easat-7586	136	18	types	type	NOUN
easat-7586	136	19	of	of	ADP
easat-7586	136	20	content	content	NOUN
easat-7586	136	21	published	publish	VERB
easat-7586	136	22	on	on	ADP
easat-7586	136	23	institutional	institutional	ADJ
easat-7586	136	24	platforms	platform	NOUN
easat-7586	136	25	,	,	PUNCT
easat-7586	136	26	highlighting	highlight	VERB
easat-7586	136	27	historical	historical	ADJ
easat-7586	136	28	reviews	review	NOUN
easat-7586	136	29	of	of	ADP
easat-7586	136	30	the	the	DET
easat-7586	136	31	university	university	NOUN
easat-7586	136	32	,	,	PUNCT
easat-7586	136	33	manuals	manual	NOUN
easat-7586	136	34	,	,	PUNCT
easat-7586	136	35	mission	mission	NOUN
easat-7586	136	36	,	,	PUNCT
easat-7586	136	37	vision	vision	NOUN
easat-7586	136	38	,	,	PUNCT
easat-7586	136	39	values	value	NOUN
easat-7586	136	40	,	,	PUNCT
easat-7586	136	41	among	among	ADP
easat-7586	136	42	other	other	ADJ
easat-7586	136	43	important	important	ADJ
easat-7586	136	44	data	datum	NOUN
easat-7586	136	45	.	.	PUNCT
easat-7586	137	1	meanwhile	meanwhile	ADV
easat-7586	137	2	,	,	PUNCT
easat-7586	137	3	in	in	ADP
easat-7586	137	4	the	the	DET
easat-7586	137	5	discourse	discourse	NOUN
easat-7586	137	6	analysis	analysis	NOUN
easat-7586	137	7	of	of	ADP
easat-7586	137	8	the	the	DET
easat-7586	137	9	social	social	ADJ
easat-7586	137	10	media	medium	NOUN
easat-7586	137	11	of	of	ADP
easat-7586	137	12	the	the	DET
easat-7586	137	13	branch	branch	NOUN
easat-7586	137	14	in	in	ADP
easat-7586	137	15	chiclayo	chiclayo	NOUN
easat-7586	137	16	,	,	PUNCT
easat-7586	137	17	some	some	DET
easat-7586	137	18	elements	element	NOUN
easat-7586	137	19	of	of	ADP
easat-7586	137	20	image	image	NOUN
easat-7586	137	21	and	and	CCONJ
easat-7586	137	22	video	video	NOUN
easat-7586	137	23	stood	stand	VERB
easat-7586	137	24	out	out	ADP
easat-7586	137	25	;	;	PUNCT
easat-7586	137	26	among	among	ADP
easat-7586	137	27	them	they	PRON
easat-7586	137	28	,	,	PUNCT
easat-7586	137	29	the	the	DET
easat-7586	137	30	consistency	consistency	NOUN
easat-7586	137	31	and	and	CCONJ
easat-7586	137	32	authenticity	authenticity	NOUN
easat-7586	137	33	in	in	ADP
easat-7586	137	34	the	the	DET
easat-7586	137	35	copy	copy	NOUN
easat-7586	137	36	,	,	PUNCT
easat-7586	137	37	informative	informative	ADJ
easat-7586	137	38	,	,	PUNCT
easat-7586	137	39	close	close	ADJ
easat-7586	137	40	,	,	PUNCT
easat-7586	137	41	and	and	CCONJ
easat-7586	137	42	emotional	emotional	ADJ
easat-7586	137	43	communication	communication	NOUN
easat-7586	137	44	tones	tone	NOUN
easat-7586	137	45	,	,	PUNCT
easat-7586	137	46	and	and	CCONJ
easat-7586	137	47	within	within	ADP
easat-7586	137	48	frequent	frequent	ADJ
easat-7586	137	49	publications	publication	NOUN
easat-7586	137	50	,	,	PUNCT
easat-7586	137	51	photos	photo	NOUN
easat-7586	137	52	,	,	PUNCT
easat-7586	137	53	videos	video	NOUN
easat-7586	137	54	,	,	PUNCT
easat-7586	137	55	and	and	CCONJ
easat-7586	137	56	testimonials	testimonial	NOUN
easat-7586	137	57	from	from	ADP
easat-7586	137	58	interest	interest	NOUN
easat-7586	137	59	groups	group	NOUN
easat-7586	137	60	;	;	PUNCT
easat-7586	137	61	however	however	ADV
easat-7586	137	62	,	,	PUNCT
easat-7586	137	63	they	they	PRON
easat-7586	137	64	have	have	VERB
easat-7586	137	65	few	few	ADJ
easat-7586	137	66	reactions	reaction	NOUN
easat-7586	137	67	and	and	CCONJ
easat-7586	137	68	interactions	interaction	NOUN
easat-7586	137	69	.	.	PUNCT
easat-7586	138	1	2723	2723	NUM
easat-7586	138	2	edelweiss	edelweiss	PROPN
easat-7586	138	3	applied	apply	VERB
easat-7586	138	4	science	science	NOUN
easat-7586	138	5	and	and	CCONJ
easat-7586	138	6	technology	technology	NOUN
easat-7586	138	7	issn	issn	PROPN
easat-7586	138	8	:	:	PUNCT
easat-7586	138	9	2576	2576	NUM
easat-7586	138	10	-	-	SYM
easat-7586	138	11	8484	8484	NUM
easat-7586	138	12	vol	vol	NOUN
easat-7586	138	13	.	.	PROPN
easat-7586	139	1	9	9	NUM
easat-7586	139	2	,	,	PUNCT
easat-7586	139	3	no	no	INTJ
easat-7586	139	4	.	.	NOUN
easat-7586	139	5	5	5	NUM
easat-7586	139	6	:	:	SYM
easat-7586	139	7	2717	2717	NUM
easat-7586	139	8	-	-	SYM
easat-7586	139	9	2731	2731	NUM
easat-7586	139	10	,	,	PUNCT
easat-7586	139	11	2025	2025	NUM
easat-7586	139	12	doi	doi	NOUN
easat-7586	139	13	:	:	PUNCT
easat-7586	139	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	139	15	©	©	PROPN
easat-7586	139	16	2025	2025	NUM
easat-7586	139	17	by	by	ADP
easat-7586	139	18	the	the	DET
easat-7586	139	19	authors	author	NOUN
easat-7586	139	20	;	;	PUNCT
easat-7586	139	21	licensee	licensee	PROPN
easat-7586	139	22	learning	learn	VERB
easat-7586	139	23	gate	gate	NOUN
easat-7586	139	24	figure	figure	NOUN
easat-7586	139	25	1	1	NUM
easat-7586	139	26	.	.	PUNCT
easat-7586	140	1	typification	typification	NOUN
easat-7586	140	2	of	of	ADP
easat-7586	140	3	content	content	NOUN
easat-7586	140	4	aligned	align	VERB
easat-7586	140	5	with	with	ADP
easat-7586	140	6	university	university	NOUN
easat-7586	140	7	communication	communication	NOUN
easat-7586	140	8	channels	channel	NOUN
easat-7586	140	9	.	.	PUNCT
easat-7586	141	1	note	note	VERB
easat-7586	141	2	:	:	PUNCT
easat-7586	141	3	the	the	DET
easat-7586	141	4	figure	figure	NOUN
easat-7586	141	5	shows	show	VERB
easat-7586	141	6	the	the	DET
easat-7586	141	7	results	result	NOUN
easat-7586	141	8	of	of	ADP
easat-7586	141	9	interviews	interview	NOUN
easat-7586	141	10	with	with	ADP
easat-7586	141	11	experts	expert	NOUN
easat-7586	141	12	.	.	PUNCT
easat-7586	142	1	prepared	prepare	VERB
easat-7586	142	2	by	by	ADP
easat-7586	142	3	the	the	DET
easat-7586	142	4	researchers	researcher	NOUN
easat-7586	142	5	(	(	PUNCT
easat-7586	142	6	december	december	PROPN
easat-7586	142	7	2024	2024	NUM
easat-7586	142	8	)	)	PUNCT
easat-7586	142	9	.	.	PUNCT
easat-7586	143	1	with	with	ADP
easat-7586	143	2	discourse	discourse	NOUN
easat-7586	143	3	analysis	analysis	NOUN
easat-7586	143	4	,	,	PUNCT
easat-7586	143	5	it	it	PRON
easat-7586	143	6	was	be	AUX
easat-7586	143	7	gathered	gather	VERB
easat-7586	143	8	that	that	SCONJ
easat-7586	143	9	the	the	DET
easat-7586	143	10	university	university	NOUN
easat-7586	143	11	's	's	PART
easat-7586	143	12	website	website	NOUN
easat-7586	143	13	presents	present	VERB
easat-7586	143	14	a	a	DET
easat-7586	143	15	brief	brief	ADJ
easat-7586	143	16	description	description	NOUN
easat-7586	143	17	of	of	ADP
easat-7586	143	18	its	its	PRON
easat-7586	143	19	history	history	NOUN
easat-7586	143	20	,	,	PUNCT
easat-7586	143	21	mission	mission	NOUN
easat-7586	143	22	,	,	PUNCT
easat-7586	143	23	and	and	CCONJ
easat-7586	143	24	vision	vision	NOUN
easat-7586	143	25	,	,	PUNCT
easat-7586	143	26	and	and	CCONJ
easat-7586	143	27	the	the	DET
easat-7586	143	28	transparency	transparency	NOUN
easat-7586	143	29	portal	portal	NOUN
easat-7586	143	30	publishes	publish	VERB
easat-7586	143	31	the	the	DET
easat-7586	143	32	institutional	institutional	ADJ
easat-7586	143	33	strategic	strategic	ADJ
easat-7586	143	34	plan	plan	NOUN
easat-7586	143	35	,	,	PUNCT
easat-7586	143	36	which	which	PRON
easat-7586	143	37	provides	provide	VERB
easat-7586	143	38	information	information	NOUN
easat-7586	143	39	on	on	ADP
easat-7586	143	40	its	its	PRON
easat-7586	143	41	context	context	NOUN
easat-7586	143	42	analysis	analysis	NOUN
easat-7586	143	43	,	,	PUNCT
easat-7586	143	44	principles	principle	NOUN
easat-7586	143	45	,	,	PUNCT
easat-7586	143	46	value	value	NOUN
easat-7586	143	47	proposition	proposition	NOUN
easat-7586	143	48	,	,	PUNCT
easat-7586	143	49	and	and	CCONJ
easat-7586	143	50	institutional	institutional	ADJ
easat-7586	143	51	policies	policy	NOUN
easat-7586	143	52	.	.	PUNCT
easat-7586	144	1	communicators	communicator	NOUN
easat-7586	144	2	recommend	recommend	VERB
easat-7586	144	3	determining	determine	VERB
easat-7586	144	4	organizational	organizational	ADJ
easat-7586	144	5	cultural	cultural	ADJ
easat-7586	144	6	elements	element	NOUN
easat-7586	144	7	to	to	PART
easat-7586	144	8	connect	connect	VERB
easat-7586	144	9	with	with	ADP
easat-7586	144	10	all	all	DET
easat-7586	144	11	members	member	NOUN
easat-7586	144	12	,	,	PUNCT
easat-7586	144	13	because	because	SCONJ
easat-7586	144	14	having	have	VERB
easat-7586	144	15	coherence	coherence	NOUN
easat-7586	144	16	between	between	ADP
easat-7586	144	17	the	the	DET
easat-7586	144	18	mission	mission	NOUN
easat-7586	144	19	and	and	CCONJ
easat-7586	144	20	vision	vision	NOUN
easat-7586	144	21	provides	provide	VERB
easat-7586	144	22	a	a	DET
easat-7586	144	23	significant	significant	ADJ
easat-7586	144	24	advantage	advantage	NOUN
easat-7586	144	25	over	over	ADP
easat-7586	144	26	competitors	competitor	NOUN
easat-7586	144	27	and	and	CCONJ
easat-7586	144	28	a	a	DET
easat-7586	144	29	strong	strong	ADJ
easat-7586	144	30	transformational	transformational	ADJ
easat-7586	144	31	leadership	leadership	NOUN
easat-7586	144	32	impact	impact	NOUN
easat-7586	144	33	.	.	PUNCT
easat-7586	145	1	however	however	ADV
easat-7586	145	2	,	,	PUNCT
easat-7586	145	3	on	on	ADP
easat-7586	145	4	the	the	DET
easat-7586	145	5	branch	branch	NOUN
easat-7586	145	6	's	's	PART
easat-7586	145	7	website	website	NOUN
easat-7586	145	8	,	,	PUNCT
easat-7586	145	9	national	national	ADJ
easat-7586	145	10	-	-	PUNCT
easat-7586	145	11	level	level	NOUN
easat-7586	145	12	news	news	NOUN
easat-7586	145	13	is	be	AUX
easat-7586	145	14	presented	present	VERB
easat-7586	145	15	,	,	PUNCT
easat-7586	145	16	not	not	PART
easat-7586	145	17	segmented	segment	VERB
easat-7586	145	18	to	to	ADP
easat-7586	145	19	the	the	DET
easat-7586	145	20	local	local	ADJ
easat-7586	145	21	reality	reality	NOUN
easat-7586	145	22	;	;	PUNCT
easat-7586	145	23	also	also	ADV
easat-7586	145	24	,	,	PUNCT
easat-7586	145	25	not	not	PART
easat-7586	145	26	all	all	PRON
easat-7586	145	27	of	of	ADP
easat-7586	145	28	the	the	DET
easat-7586	145	29	institution	institution	NOUN
easat-7586	145	30	's	's	PART
easat-7586	145	31	authorities	authority	NOUN
easat-7586	145	32	are	be	AUX
easat-7586	145	33	shown	show	VERB
easat-7586	145	34	,	,	PUNCT
easat-7586	145	35	which	which	PRON
easat-7586	145	36	is	be	AUX
easat-7586	145	37	a	a	DET
easat-7586	145	38	disadvantage	disadvantage	NOUN
easat-7586	145	39	because	because	SCONJ
easat-7586	145	40	the	the	DET
easat-7586	145	41	public	public	NOUN
easat-7586	145	42	does	do	AUX
easat-7586	145	43	not	not	PART
easat-7586	145	44	recognize	recognize	VERB
easat-7586	145	45	its	its	PRON
easat-7586	145	46	leaders	leader	NOUN
easat-7586	145	47	.	.	PUNCT
easat-7586	146	1	on	on	ADP
easat-7586	146	2	the	the	DET
easat-7586	146	3	other	other	ADJ
easat-7586	146	4	hand	hand	NOUN
easat-7586	146	5	,	,	PUNCT
easat-7586	146	6	due	due	ADP
easat-7586	146	7	to	to	ADP
easat-7586	146	8	a	a	DET
easat-7586	146	9	lack	lack	NOUN
easat-7586	146	10	of	of	ADP
easat-7586	146	11	knowledge	knowledge	NOUN
easat-7586	146	12	in	in	ADP
easat-7586	146	13	the	the	DET
easat-7586	146	14	use	use	NOUN
easat-7586	146	15	of	of	ADP
easat-7586	146	16	tools	tool	NOUN
easat-7586	146	17	,	,	PUNCT
easat-7586	146	18	some	some	DET
easat-7586	146	19	collaborators	collaborator	NOUN
easat-7586	146	20	pointed	point	VERB
easat-7586	146	21	out	out	ADP
easat-7586	146	22	that	that	SCONJ
easat-7586	146	23	the	the	DET
easat-7586	146	24	existing	exist	VERB
easat-7586	146	25	documents	document	NOUN
easat-7586	146	26	and	and	CCONJ
easat-7586	146	27	manuals	manual	NOUN
easat-7586	146	28	are	be	AUX
easat-7586	146	29	insufficient	insufficient	ADJ
easat-7586	146	30	or	or	CCONJ
easat-7586	146	31	too	too	ADV
easat-7586	146	32	complex	complex	ADJ
easat-7586	146	33	.	.	PUNCT
easat-7586	147	1	"	"	PUNCT
easat-7586	147	2	the	the	DET
easat-7586	147	3	manuals	manual	NOUN
easat-7586	147	4	are	be	AUX
easat-7586	147	5	complex	complex	ADJ
easat-7586	147	6	or	or	CCONJ
easat-7586	147	7	too	too	ADV
easat-7586	147	8	technical	technical	ADJ
easat-7586	147	9	,	,	PUNCT
easat-7586	147	10	i	i	PRON
easat-7586	147	11	do	do	AUX
easat-7586	147	12	n't	not	PART
easat-7586	147	13	understand	understand	VERB
easat-7586	147	14	the	the	DET
easat-7586	147	15	terms	term	NOUN
easat-7586	147	16	and	and	CCONJ
easat-7586	147	17	i	i	PRON
easat-7586	147	18	have	have	VERB
easat-7586	147	19	to	to	PART
easat-7586	147	20	turn	turn	VERB
easat-7586	147	21	to	to	ADP
easat-7586	147	22	my	my	PRON
easat-7586	147	23	boss	boss	NOUN
easat-7586	147	24	for	for	ADP
easat-7586	147	25	consultations	consultation	NOUN
easat-7586	147	26	,	,	PUNCT
easat-7586	147	27	"	"	PUNCT
easat-7586	147	28	one	one	PRON
easat-7586	147	29	said	say	VERB
easat-7586	147	30	.	.	PUNCT
easat-7586	148	1	2724	2724	NUM
easat-7586	148	2	edelweiss	edelweiss	PROPN
easat-7586	148	3	applied	apply	VERB
easat-7586	148	4	science	science	NOUN
easat-7586	148	5	and	and	CCONJ
easat-7586	148	6	technology	technology	NOUN
easat-7586	148	7	issn	issn	PROPN
easat-7586	148	8	:	:	PUNCT
easat-7586	148	9	2576	2576	NUM
easat-7586	148	10	-	-	SYM
easat-7586	148	11	8484	8484	NUM
easat-7586	148	12	vol	vol	NOUN
easat-7586	148	13	.	.	PROPN
easat-7586	149	1	9	9	NUM
easat-7586	149	2	,	,	PUNCT
easat-7586	149	3	no	no	INTJ
easat-7586	149	4	.	.	NOUN
easat-7586	149	5	5	5	NUM
easat-7586	149	6	:	:	SYM
easat-7586	149	7	2717	2717	NUM
easat-7586	149	8	-	-	SYM
easat-7586	149	9	2731	2731	NUM
easat-7586	149	10	,	,	PUNCT
easat-7586	149	11	2025	2025	NUM
easat-7586	149	12	doi	doi	NOUN
easat-7586	149	13	:	:	PUNCT
easat-7586	149	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	149	15	©	©	PROPN
easat-7586	149	16	2025	2025	NUM
easat-7586	149	17	by	by	ADP
easat-7586	149	18	the	the	DET
easat-7586	149	19	authors	author	NOUN
easat-7586	149	20	;	;	PUNCT
easat-7586	149	21	licensee	licensee	PROPN
easat-7586	149	22	learning	learn	VERB
easat-7586	149	23	gate	gate	NOUN
easat-7586	149	24	figure	figure	NOUN
easat-7586	149	25	2	2	NUM
easat-7586	149	26	.	.	PUNCT
easat-7586	149	27	situational	situational	ADJ
easat-7586	149	28	diagnosis	diagnosis	NOUN
easat-7586	149	29	of	of	ADP
easat-7586	149	30	the	the	DET
easat-7586	149	31	communication	communication	NOUN
easat-7586	149	32	difficulties	difficulty	NOUN
easat-7586	149	33	at	at	ADP
easat-7586	149	34	the	the	DET
easat-7586	149	35	university	university	NOUN
easat-7586	149	36	.	.	PUNCT
easat-7586	150	1	note	note	NOUN
easat-7586	150	2	:	:	PUNCT
easat-7586	150	3	the	the	DET
easat-7586	150	4	figure	figure	NOUN
easat-7586	150	5	shows	show	VERB
easat-7586	150	6	the	the	DET
easat-7586	150	7	results	result	NOUN
easat-7586	150	8	of	of	ADP
easat-7586	150	9	the	the	DET
easat-7586	150	10	analysis	analysis	NOUN
easat-7586	150	11	conducted	conduct	VERB
easat-7586	150	12	on	on	ADP
easat-7586	150	13	the	the	DET
easat-7586	150	14	social	social	ADJ
easat-7586	150	15	network	network	NOUN
easat-7586	150	16	and	and	CCONJ
easat-7586	150	17	institutional	institutional	ADJ
easat-7586	150	18	platform	platform	NOUN
easat-7586	150	19	.	.	PUNCT
easat-7586	151	1	prepared	prepare	VERB
easat-7586	151	2	by	by	ADP
easat-7586	151	3	the	the	DET
easat-7586	151	4	researchers	researcher	NOUN
easat-7586	151	5	(	(	PUNCT
easat-7586	151	6	december	december	PROPN
easat-7586	151	7	,	,	PUNCT
easat-7586	151	8	2024	2024	NUM
easat-7586	151	9	)	)	PUNCT
easat-7586	151	10	.	.	PUNCT
easat-7586	152	1	3.2	3.2	NUM
easat-7586	152	2	.	.	PUNCT
easat-7586	153	1	digital	digital	ADJ
easat-7586	153	2	strategies	strategy	NOUN
easat-7586	153	3	the	the	DET
easat-7586	153	4	corporate	corporate	ADJ
easat-7586	153	5	specialists	specialist	NOUN
easat-7586	153	6	interviewed	interview	VERB
easat-7586	153	7	recommend	recommend	VERB
easat-7586	153	8	conducting	conduct	VERB
easat-7586	153	9	a	a	DET
easat-7586	153	10	competitive	competitive	ADJ
easat-7586	153	11	analysis	analysis	NOUN
easat-7586	153	12	and	and	CCONJ
easat-7586	153	13	a	a	DET
easat-7586	153	14	comprehensive	comprehensive	ADJ
easat-7586	153	15	market	market	NOUN
easat-7586	153	16	study	study	NOUN
easat-7586	153	17	,	,	PUNCT
easat-7586	153	18	including	include	VERB
easat-7586	153	19	a	a	DET
easat-7586	153	20	swot	swot	NOUN
easat-7586	153	21	analysis	analysis	NOUN
easat-7586	153	22	,	,	PUNCT
easat-7586	153	23	and	and	CCONJ
easat-7586	153	24	analyzing	analyze	VERB
easat-7586	153	25	the	the	DET
easat-7586	153	26	channels	channel	NOUN
easat-7586	153	27	visited	visit	VERB
easat-7586	153	28	by	by	ADP
easat-7586	153	29	stakeholder	stakeholder	NOUN
easat-7586	153	30	groups	group	NOUN
easat-7586	153	31	before	before	ADP
easat-7586	153	32	establishing	establish	VERB
easat-7586	153	33	an	an	DET
easat-7586	153	34	action	action	NOUN
easat-7586	153	35	plan	plan	NOUN
easat-7586	153	36	.	.	PUNCT
easat-7586	154	1	in	in	ADP
easat-7586	154	2	the	the	DET
easat-7586	154	3	interviews	interview	NOUN
easat-7586	154	4	,	,	PUNCT
easat-7586	154	5	one	one	NUM
easat-7586	154	6	expert	expert	NOUN
easat-7586	154	7	emphasized	emphasize	VERB
easat-7586	154	8	the	the	DET
easat-7586	154	9	importance	importance	NOUN
easat-7586	154	10	of	of	ADP
easat-7586	154	11	conducting	conduct	VERB
easat-7586	154	12	a	a	DET
easat-7586	154	13	good	good	ADJ
easat-7586	154	14	preliminary	preliminary	ADJ
easat-7586	154	15	diagnosis	diagnosis	NOUN
easat-7586	154	16	before	before	ADP
easat-7586	154	17	implementing	implement	VERB
easat-7586	154	18	the	the	DET
easat-7586	154	19	digital	digital	ADJ
easat-7586	154	20	strategy	strategy	NOUN
easat-7586	154	21	,	,	PUNCT
easat-7586	154	22	and	and	CCONJ
easat-7586	154	23	for	for	ADP
easat-7586	154	24	this	this	DET
easat-7586	154	25	purpose	purpose	NOUN
easat-7586	154	26	,	,	PUNCT
easat-7586	154	27	considering	consider	VERB
easat-7586	154	28	the	the	DET
easat-7586	154	29	basic	basic	ADJ
easat-7586	154	30	elements	element	NOUN
easat-7586	154	31	:	:	PUNCT
easat-7586	154	32	"	"	PUNCT
easat-7586	154	33	a	a	DET
easat-7586	154	34	competitive	competitive	ADJ
easat-7586	154	35	analysis	analysis	NOUN
easat-7586	154	36	should	should	AUX
easat-7586	154	37	be	be	AUX
easat-7586	154	38	conducted	conduct	VERB
easat-7586	154	39	,	,	PUNCT
easat-7586	154	40	including	include	VERB
easat-7586	154	41	benchmarking	benchmarke	VERB
easat-7586	154	42	,	,	PUNCT
easat-7586	154	43	to	to	PART
easat-7586	154	44	understand	understand	VERB
easat-7586	154	45	similar	similar	ADJ
easat-7586	154	46	experiences	experience	NOUN
easat-7586	154	47	that	that	PRON
easat-7586	154	48	have	have	AUX
easat-7586	154	49	achieved	achieve	VERB
easat-7586	154	50	good	good	ADJ
easat-7586	154	51	results	result	NOUN
easat-7586	154	52	.	.	PUNCT
easat-7586	154	53	"	"	PUNCT
easat-7586	155	1	similarly	similarly	ADV
easat-7586	155	2	,	,	PUNCT
easat-7586	155	3	while	while	SCONJ
easat-7586	155	4	internal	internal	ADJ
easat-7586	155	5	communication	communication	NOUN
easat-7586	155	6	plays	play	VERB
easat-7586	155	7	a	a	DET
easat-7586	155	8	fundamental	fundamental	ADJ
easat-7586	155	9	role	role	NOUN
easat-7586	155	10	in	in	ADP
easat-7586	155	11	building	build	VERB
easat-7586	155	12	identity	identity	NOUN
easat-7586	155	13	within	within	ADP
easat-7586	155	14	an	an	DET
easat-7586	155	15	institution	institution	NOUN
easat-7586	155	16	,	,	PUNCT
easat-7586	155	17	it	it	PRON
easat-7586	155	18	is	be	AUX
easat-7586	155	19	based	base	VERB
easat-7586	155	20	on	on	ADP
easat-7586	155	21	the	the	DET
easat-7586	155	22	mission	mission	NOUN
easat-7586	155	23	,	,	PUNCT
easat-7586	155	24	vision	vision	NOUN
easat-7586	155	25	,	,	PUNCT
easat-7586	155	26	and	and	CCONJ
easat-7586	155	27	values	value	NOUN
easat-7586	155	28	that	that	PRON
easat-7586	155	29	foster	foster	VERB
easat-7586	155	30	a	a	DET
easat-7586	155	31	cultural	cultural	ADJ
easat-7586	155	32	environment	environment	NOUN
easat-7586	155	33	where	where	SCONJ
easat-7586	155	34	employees	employee	NOUN
easat-7586	155	35	align	align	VERB
easat-7586	155	36	their	their	PRON
easat-7586	155	37	goals	goal	NOUN
easat-7586	155	38	with	with	ADP
easat-7586	155	39	those	those	PRON
easat-7586	155	40	of	of	ADP
easat-7586	155	41	the	the	DET
easat-7586	155	42	organization	organization	NOUN
easat-7586	155	43	.	.	PUNCT
easat-7586	156	1	2725	2725	NUM
easat-7586	156	2	edelweiss	edelweiss	PROPN
easat-7586	156	3	applied	apply	VERB
easat-7586	156	4	science	science	NOUN
easat-7586	156	5	and	and	CCONJ
easat-7586	156	6	technology	technology	NOUN
easat-7586	156	7	issn	issn	PROPN
easat-7586	156	8	:	:	PUNCT
easat-7586	156	9	2576	2576	NUM
easat-7586	156	10	-	-	SYM
easat-7586	156	11	8484	8484	NUM
easat-7586	156	12	vol	vol	NOUN
easat-7586	156	13	.	.	PROPN
easat-7586	157	1	9	9	NUM
easat-7586	157	2	,	,	PUNCT
easat-7586	157	3	no	no	INTJ
easat-7586	157	4	.	.	NOUN
easat-7586	157	5	5	5	NUM
easat-7586	157	6	:	:	SYM
easat-7586	157	7	2717	2717	NUM
easat-7586	157	8	-	-	SYM
easat-7586	157	9	2731	2731	NUM
easat-7586	157	10	,	,	PUNCT
easat-7586	157	11	2025	2025	NUM
easat-7586	157	12	doi	doi	NOUN
easat-7586	157	13	:	:	PUNCT
easat-7586	157	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	157	15	©	©	PROPN
easat-7586	157	16	2025	2025	NUM
easat-7586	157	17	by	by	ADP
easat-7586	157	18	the	the	DET
easat-7586	157	19	authors	author	NOUN
easat-7586	157	20	;	;	PUNCT
easat-7586	157	21	licensee	licensee	PROPN
easat-7586	157	22	learning	learn	VERB
easat-7586	157	23	gate	gate	PROPN
easat-7586	157	24	figure	figure	NOUN
easat-7586	157	25	3	3	NUM
easat-7586	157	26	.	.	PUNCT
easat-7586	158	1	design	design	NOUN
easat-7586	158	2	of	of	ADP
easat-7586	158	3	digital	digital	ADJ
easat-7586	158	4	strategies	strategy	NOUN
easat-7586	158	5	for	for	ADP
easat-7586	158	6	promoting	promote	VERB
easat-7586	158	7	actions	action	NOUN
easat-7586	158	8	to	to	PART
easat-7586	158	9	strengthen	strengthen	VERB
easat-7586	158	10	university	university	NOUN
easat-7586	158	11	organizational	organizational	ADJ
easat-7586	158	12	culture	culture	NOUN
easat-7586	158	13	.	.	PUNCT
easat-7586	159	1	note	note	NOUN
easat-7586	159	2	:	:	PUNCT
easat-7586	159	3	the	the	DET
easat-7586	159	4	figure	figure	NOUN
easat-7586	159	5	shows	show	VERB
easat-7586	159	6	the	the	DET
easat-7586	159	7	elements	element	NOUN
easat-7586	159	8	and	and	CCONJ
easat-7586	159	9	components	component	NOUN
easat-7586	159	10	that	that	PRON
easat-7586	159	11	should	should	AUX
easat-7586	159	12	be	be	AUX
easat-7586	159	13	included	include	VERB
easat-7586	159	14	in	in	ADP
easat-7586	159	15	the	the	DET
easat-7586	159	16	digital	digital	ADJ
easat-7586	159	17	strategy	strategy	NOUN
easat-7586	159	18	.	.	PUNCT
easat-7586	160	1	prepared	prepare	VERB
easat-7586	160	2	by	by	ADP
easat-7586	160	3	the	the	DET
easat-7586	160	4	researchers	researcher	NOUN
easat-7586	160	5	(	(	PUNCT
easat-7586	160	6	december	december	PROPN
easat-7586	160	7	,	,	PUNCT
easat-7586	160	8	2024	2024	NUM
easat-7586	160	9	)	)	PUNCT
easat-7586	160	10	.	.	PUNCT
easat-7586	161	1	3.3	3.3	NUM
easat-7586	161	2	.	.	PUNCT
easat-7586	162	1	analysis	analysis	NOUN
easat-7586	162	2	of	of	ADP
easat-7586	162	3	information	information	NOUN
easat-7586	162	4	and	and	CCONJ
easat-7586	162	5	communication	communication	NOUN
easat-7586	162	6	technologies	technology	NOUN
easat-7586	162	7	regarding	regard	VERB
easat-7586	162	8	the	the	DET
easat-7586	162	9	channels	channel	NOUN
easat-7586	162	10	,	,	PUNCT
easat-7586	162	11	corporate	corporate	ADJ
easat-7586	162	12	experts	expert	NOUN
easat-7586	162	13	divide	divide	VERB
easat-7586	162	14	them	they	PRON
easat-7586	162	15	into	into	ADP
easat-7586	162	16	two	two	NUM
easat-7586	162	17	types	type	NOUN
easat-7586	162	18	:	:	PUNCT
easat-7586	162	19	formal	formal	ADJ
easat-7586	162	20	(	(	PUNCT
easat-7586	162	21	email	email	NOUN
easat-7586	162	22	,	,	PUNCT
easat-7586	162	23	digital	digital	ADJ
easat-7586	162	24	newsletters	newsletter	NOUN
easat-7586	162	25	,	,	PUNCT
easat-7586	162	26	intranet	intranet	NOUN
easat-7586	162	27	portals	portal	NOUN
easat-7586	162	28	)	)	PUNCT
easat-7586	162	29	and	and	CCONJ
easat-7586	162	30	informal	informal	ADJ
easat-7586	162	31	(	(	PUNCT
easat-7586	162	32	whatsapp	whatsapp	NOUN
easat-7586	162	33	,	,	PUNCT
easat-7586	162	34	facebook	facebook	PROPN
easat-7586	162	35	,	,	PUNCT
easat-7586	162	36	instagram	instagram	PROPN
easat-7586	162	37	,	,	PUNCT
easat-7586	162	38	among	among	ADP
easat-7586	162	39	others	other	NOUN
easat-7586	162	40	)	)	PUNCT
easat-7586	162	41	.	.	PUNCT
easat-7586	163	1	"	"	PUNCT
easat-7586	163	2	the	the	DET
easat-7586	163	3	unbeatable	unbeatable	ADJ
easat-7586	163	4	whatsapp	whatsapp	NOUN
easat-7586	163	5	is	be	AUX
easat-7586	163	6	number	number	NOUN
easat-7586	163	7	one	one	NUM
easat-7586	163	8	and	and	CCONJ
easat-7586	163	9	leads	lead	VERB
easat-7586	163	10	communication	communication	NOUN
easat-7586	163	11	in	in	ADP
easat-7586	163	12	creating	create	VERB
easat-7586	163	13	channels	channel	NOUN
easat-7586	163	14	,	,	PUNCT
easat-7586	163	15	it	it	PRON
easat-7586	163	16	has	have	VERB
easat-7586	163	17	a	a	DET
easat-7586	163	18	huge	huge	ADJ
easat-7586	163	19	impact	impact	NOUN
easat-7586	163	20	among	among	ADP
easat-7586	163	21	young	young	ADJ
easat-7586	163	22	people	people	NOUN
easat-7586	163	23	,	,	PUNCT
easat-7586	163	24	"	"	PUNCT
easat-7586	163	25	valued	value	VERB
easat-7586	163	26	one	one	NUM
easat-7586	163	27	expert	expert	NOUN
easat-7586	163	28	.	.	PUNCT
easat-7586	164	1	on	on	ADP
easat-7586	164	2	the	the	DET
easat-7586	164	3	other	other	ADJ
easat-7586	164	4	hand	hand	NOUN
easat-7586	164	5	,	,	PUNCT
easat-7586	164	6	results	result	VERB
easat-7586	164	7	from	from	ADP
easat-7586	164	8	interviews	interview	NOUN
easat-7586	164	9	with	with	ADP
easat-7586	164	10	informants	informant	NOUN
easat-7586	164	11	revealed	reveal	VERB
easat-7586	164	12	that	that	SCONJ
easat-7586	164	13	the	the	DET
easat-7586	164	14	most	most	ADV
easat-7586	164	15	commonly	commonly	ADV
easat-7586	164	16	used	use	VERB
easat-7586	164	17	platforms	platform	NOUN
easat-7586	164	18	and	and	CCONJ
easat-7586	164	19	social	social	ADJ
easat-7586	164	20	networks	network	NOUN
easat-7586	164	21	are	be	AUX
easat-7586	164	22	used	use	VERB
easat-7586	164	23	to	to	PART
easat-7586	164	24	receive	receive	VERB
easat-7586	164	25	information	information	NOUN
easat-7586	164	26	on	on	ADP
easat-7586	164	27	regulations	regulation	NOUN
easat-7586	164	28	,	,	PUNCT
easat-7586	164	29	training	training	NOUN
easat-7586	164	30	,	,	PUNCT
easat-7586	164	31	and	and	CCONJ
easat-7586	164	32	curricular	curricular	ADJ
easat-7586	164	33	experiences	experience	NOUN
easat-7586	164	34	.	.	PUNCT
easat-7586	165	1	similarly	similarly	ADV
easat-7586	165	2	,	,	PUNCT
easat-7586	165	3	emails	email	NOUN
easat-7586	165	4	and	and	CCONJ
easat-7586	165	5	campus	campus	NOUN
easat-7586	165	6	portals	portal	NOUN
easat-7586	165	7	are	be	AUX
easat-7586	165	8	used	use	VERB
easat-7586	165	9	for	for	ADP
easat-7586	165	10	academic	academic	ADJ
easat-7586	165	11	or	or	CCONJ
easat-7586	165	12	institutional	institutional	ADJ
easat-7586	165	13	matters	matter	NOUN
easat-7586	165	14	.	.	PUNCT
easat-7586	166	1	one	one	NUM
easat-7586	166	2	of	of	ADP
easat-7586	166	3	the	the	DET
easat-7586	166	4	corporate	corporate	ADJ
easat-7586	166	5	communicators	communicator	NOUN
easat-7586	166	6	points	point	VERB
easat-7586	166	7	out	out	ADP
easat-7586	166	8	that	that	SCONJ
easat-7586	166	9	technological	technological	ADJ
easat-7586	166	10	tools	tool	NOUN
easat-7586	166	11	help	help	AUX
easat-7586	166	12	spread	spread	VERB
easat-7586	166	13	the	the	DET
easat-7586	166	14	organization	organization	NOUN
easat-7586	166	15	’s	’s	PART
easat-7586	166	16	messages	message	NOUN
easat-7586	166	17	to	to	PART
easat-7586	166	18	ensure	ensure	VERB
easat-7586	166	19	the	the	DET
easat-7586	166	20	participation	participation	NOUN
easat-7586	166	21	of	of	ADP
easat-7586	166	22	all	all	DET
easat-7586	166	23	stakeholders	stakeholder	NOUN
easat-7586	166	24	.	.	PUNCT
easat-7586	167	1	he	he	PRON
easat-7586	167	2	stated	state	VERB
easat-7586	167	3	:	:	PUNCT
easat-7586	167	4	"	"	PUNCT
easat-7586	167	5	tools	tool	NOUN
easat-7586	167	6	like	like	ADP
easat-7586	167	7	viva	viva	X
easat-7586	167	8	engage	engage	NOUN
easat-7586	167	9	(	(	PUNCT
easat-7586	167	10	microsoft	microsoft	PROPN
easat-7586	167	11	365	365	NUM
easat-7586	167	12	)	)	PUNCT
easat-7586	167	13	,	,	PUNCT
easat-7586	167	14	wordpress	wordpress	ADJ
easat-7586	167	15	,	,	PUNCT
easat-7586	167	16	and	and	CCONJ
easat-7586	167	17	yammer	yammer	NOUN
easat-7586	167	18	,	,	PUNCT
easat-7586	167	19	which	which	PRON
easat-7586	167	20	are	be	AUX
easat-7586	167	21	corporate	corporate	ADJ
easat-7586	167	22	social	social	ADJ
easat-7586	167	23	networks	network	NOUN
easat-7586	167	24	similar	similar	ADJ
easat-7586	167	25	to	to	ADP
easat-7586	167	26	facebook	facebook	PROPN
easat-7586	167	27	,	,	PUNCT
easat-7586	167	28	allow	allow	VERB
easat-7586	167	29	interaction	interaction	NOUN
easat-7586	167	30	among	among	ADP
easat-7586	167	31	workers	worker	NOUN
easat-7586	167	32	from	from	ADP
easat-7586	167	33	different	different	ADJ
easat-7586	167	34	areas	area	NOUN
easat-7586	167	35	.	.	PUNCT
easat-7586	168	1	they	they	PRON
easat-7586	168	2	include	include	VERB
easat-7586	168	3	communication	communication	NOUN
easat-7586	168	4	tools	tool	NOUN
easat-7586	168	5	like	like	ADP
easat-7586	168	6	google	google	PROPN
easat-7586	168	7	drive	drive	NOUN
easat-7586	168	8	,	,	PUNCT
easat-7586	168	9	private	private	ADJ
easat-7586	168	10	chats	chat	NOUN
easat-7586	168	11	,	,	PUNCT
easat-7586	168	12	service	service	NOUN
easat-7586	168	13	synchronization	synchronization	NOUN
easat-7586	168	14	,	,	PUNCT
easat-7586	168	15	and	and	CCONJ
easat-7586	168	16	promote	promote	VERB
easat-7586	168	17	teamwork	teamwork	NOUN
easat-7586	168	18	with	with	ADP
easat-7586	168	19	the	the	DET
easat-7586	168	20	aim	aim	NOUN
easat-7586	168	21	of	of	ADP
easat-7586	168	22	2726	2726	NUM
easat-7586	168	23	edelweiss	edelweiss	PROPN
easat-7586	168	24	applied	apply	VERB
easat-7586	168	25	science	science	NOUN
easat-7586	168	26	and	and	CCONJ
easat-7586	168	27	technology	technology	NOUN
easat-7586	168	28	issn	issn	PROPN
easat-7586	168	29	:	:	PUNCT
easat-7586	168	30	2576	2576	NUM
easat-7586	168	31	-	-	SYM
easat-7586	168	32	8484	8484	NUM
easat-7586	168	33	vol	vol	NOUN
easat-7586	168	34	.	.	PROPN
easat-7586	169	1	9	9	NUM
easat-7586	169	2	,	,	PUNCT
easat-7586	169	3	no	no	INTJ
easat-7586	169	4	.	.	NOUN
easat-7586	169	5	5	5	NUM
easat-7586	169	6	:	:	SYM
easat-7586	169	7	2717	2717	NUM
easat-7586	169	8	-	-	SYM
easat-7586	169	9	2731	2731	NUM
easat-7586	169	10	,	,	PUNCT
easat-7586	169	11	2025	2025	NUM
easat-7586	169	12	doi	doi	NOUN
easat-7586	169	13	:	:	PUNCT
easat-7586	169	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	169	15	©	©	PROPN
easat-7586	169	16	2025	2025	NUM
easat-7586	169	17	by	by	ADP
easat-7586	169	18	the	the	DET
easat-7586	169	19	authors	author	NOUN
easat-7586	169	20	;	;	PUNCT
easat-7586	169	21	licensee	licensee	PROPN
easat-7586	169	22	learning	learning	NOUN
easat-7586	169	23	gate	gate	NOUN
easat-7586	169	24	encouraging	encourage	VERB
easat-7586	169	25	collaborative	collaborative	ADJ
easat-7586	169	26	work	work	NOUN
easat-7586	169	27	.	.	PUNCT
easat-7586	169	28	"	"	PUNCT
easat-7586	170	1	experts	expert	NOUN
easat-7586	170	2	highlight	highlight	VERB
easat-7586	170	3	the	the	DET
easat-7586	170	4	usefulness	usefulness	NOUN
easat-7586	170	5	of	of	ADP
easat-7586	170	6	platforms	platform	NOUN
easat-7586	170	7	;	;	PUNCT
easat-7586	170	8	however	however	ADV
easat-7586	170	9	,	,	PUNCT
easat-7586	170	10	they	they	PRON
easat-7586	170	11	warn	warn	VERB
easat-7586	170	12	that	that	SCONJ
easat-7586	170	13	not	not	PART
easat-7586	170	14	everyone	everyone	PRON
easat-7586	170	15	is	be	AUX
easat-7586	170	16	trained	train	VERB
easat-7586	170	17	for	for	ADP
easat-7586	170	18	optimal	optimal	ADJ
easat-7586	170	19	use	use	NOUN
easat-7586	170	20	;	;	PUNCT
easat-7586	170	21	it	it	PRON
easat-7586	170	22	is	be	AUX
easat-7586	170	23	necessary	necessary	ADJ
easat-7586	170	24	to	to	PART
easat-7586	170	25	learn	learn	VERB
easat-7586	170	26	how	how	SCONJ
easat-7586	170	27	to	to	PART
easat-7586	170	28	make	make	VERB
easat-7586	170	29	the	the	DET
easat-7586	170	30	most	most	ADJ
easat-7586	170	31	of	of	ADP
easat-7586	170	32	them	they	PRON
easat-7586	170	33	.	.	PUNCT
easat-7586	171	1	figure	figure	VERB
easat-7586	171	2	4	4	NUM
easat-7586	171	3	.	.	PUNCT
easat-7586	172	1	analysis	analysis	NOUN
easat-7586	172	2	of	of	ADP
easat-7586	172	3	information	information	NOUN
easat-7586	172	4	and	and	CCONJ
easat-7586	172	5	communication	communication	NOUN
easat-7586	172	6	technologies	technology	NOUN
easat-7586	172	7	for	for	ADP
easat-7586	172	8	promoting	promote	VERB
easat-7586	172	9	communication	communication	NOUN
easat-7586	172	10	channels	channel	NOUN
easat-7586	172	11	at	at	ADP
easat-7586	172	12	the	the	DET
easat-7586	172	13	university	university	NOUN
easat-7586	172	14	note	note	NOUN
easat-7586	172	15	:	:	PUNCT
easat-7586	172	16	the	the	DET
easat-7586	172	17	figure	figure	NOUN
easat-7586	172	18	shows	show	VERB
easat-7586	172	19	the	the	DET
easat-7586	172	20	relevant	relevant	ADJ
easat-7586	172	21	icts	ict	NOUN
easat-7586	172	22	to	to	PART
easat-7586	172	23	improve	improve	VERB
easat-7586	172	24	communication	communication	NOUN
easat-7586	172	25	with	with	ADP
easat-7586	172	26	stakeholder	stakeholder	NOUN
easat-7586	172	27	groups	group	NOUN
easat-7586	172	28	.	.	PUNCT
easat-7586	173	1	prepared	prepare	VERB
easat-7586	173	2	by	by	ADP
easat-7586	173	3	the	the	DET
easat-7586	173	4	researchers	researcher	NOUN
easat-7586	173	5	(	(	PUNCT
easat-7586	173	6	december	december	PROPN
easat-7586	173	7	,	,	PUNCT
easat-7586	173	8	2024	2024	NUM
easat-7586	173	9	)	)	PUNCT
easat-7586	173	10	.	.	PUNCT
easat-7586	174	1	3.4	3.4	NUM
easat-7586	174	2	.	.	PUNCT
easat-7586	174	3	communication	communication	NOUN
easat-7586	174	4	plan	plan	NOUN
easat-7586	174	5	based	base	VERB
easat-7586	174	6	on	on	ADP
easat-7586	174	7	information	information	NOUN
easat-7586	174	8	and	and	CCONJ
easat-7586	174	9	communication	communication	NOUN
easat-7586	174	10	technologies	technology	NOUN
easat-7586	174	11	3.4.1	3.4.1	NUM
easat-7586	174	12	.	.	PUNCT
easat-7586	175	1	structure	structure	NOUN
easat-7586	175	2	of	of	ADP
easat-7586	175	3	the	the	DET
easat-7586	175	4	communication	communication	NOUN
easat-7586	175	5	plan	plan	VERB
easat-7586	175	6	the	the	DET
easat-7586	175	7	communication	communication	NOUN
easat-7586	175	8	plan	plan	NOUN
easat-7586	175	9	is	be	AUX
easat-7586	175	10	a	a	DET
easat-7586	175	11	document	document	NOUN
easat-7586	175	12	that	that	PRON
easat-7586	175	13	allows	allow	VERB
easat-7586	175	14	for	for	ADP
easat-7586	175	15	continuous	continuous	ADJ
easat-7586	175	16	evaluation	evaluation	NOUN
easat-7586	175	17	of	of	ADP
easat-7586	175	18	progress	progress	NOUN
easat-7586	175	19	in	in	ADP
easat-7586	175	20	the	the	DET
easat-7586	175	21	implementation	implementation	NOUN
easat-7586	175	22	of	of	ADP
easat-7586	175	23	actions	action	NOUN
easat-7586	175	24	in	in	ADP
easat-7586	175	25	changing	change	VERB
easat-7586	175	26	environments	environment	NOUN
easat-7586	175	27	,	,	PUNCT
easat-7586	175	28	to	to	PART
easat-7586	175	29	then	then	ADV
easat-7586	175	30	implement	implement	VERB
easat-7586	175	31	areas	area	NOUN
easat-7586	175	32	for	for	ADP
easat-7586	175	33	improvement	improvement	NOUN
easat-7586	175	34	.	.	PUNCT
easat-7586	176	1	thus	thus	ADV
easat-7586	176	2	,	,	PUNCT
easat-7586	176	3	a	a	DET
easat-7586	176	4	communication	communication	NOUN
easat-7586	176	5	plan	plan	NOUN
easat-7586	176	6	structure	structure	NOUN
easat-7586	176	7	is	be	AUX
easat-7586	176	8	proposed	propose	VERB
easat-7586	176	9	with	with	ADP
easat-7586	176	10	key	key	ADJ
easat-7586	176	11	elements	element	NOUN
easat-7586	176	12	such	such	ADJ
easat-7586	176	13	as	as	ADP
easat-7586	176	14	the	the	DET
easat-7586	176	15	situational	situational	ADJ
easat-7586	176	16	diagnosis	diagnosis	NOUN
easat-7586	176	17	,	,	PUNCT
easat-7586	176	18	smart	smart	ADJ
easat-7586	176	19	objectives	objective	NOUN
easat-7586	176	20	including	include	VERB
easat-7586	176	21	communication	communication	NOUN
easat-7586	176	22	objectives	objective	NOUN
easat-7586	176	23	,	,	PUNCT
easat-7586	176	24	mapping	mapping	NOUN
easat-7586	176	25	of	of	ADP
easat-7586	176	26	stakeholders	stakeholder	NOUN
easat-7586	176	27	(	(	PUNCT
easat-7586	176	28	internal	internal	ADJ
easat-7586	176	29	and	and	CCONJ
easat-7586	176	30	external	external	ADJ
easat-7586	176	31	)	)	PUNCT
easat-7586	176	32	with	with	ADP
easat-7586	176	33	data	datum	NOUN
easat-7586	176	34	on	on	ADP
easat-7586	176	35	their	their	PRON
easat-7586	176	36	behavior	behavior	NOUN
easat-7586	176	37	,	,	PUNCT
easat-7586	176	38	preferences	preference	NOUN
easat-7586	176	39	,	,	PUNCT
easat-7586	176	40	information	information	NOUN
easat-7586	176	41	consumption	consumption	NOUN
easat-7586	176	42	schedules	schedule	NOUN
easat-7586	176	43	,	,	PUNCT
easat-7586	176	44	etc	etc	X
easat-7586	176	45	.	.	X
easat-7586	176	46	,	,	PUNCT
easat-7586	176	47	designing	design	VERB
easat-7586	176	48	the	the	DET
easat-7586	176	49	strategy	strategy	NOUN
easat-7586	176	50	with	with	ADP
easat-7586	176	51	its	its	PRON
easat-7586	176	52	respective	respective	ADJ
easat-7586	176	53	communication	communication	NOUN
easat-7586	176	54	channels	channel	NOUN
easat-7586	176	55	,	,	PUNCT
easat-7586	176	56	tactics	tactic	NOUN
easat-7586	176	57	,	,	PUNCT
easat-7586	176	58	timeline	timeline	NOUN
easat-7586	176	59	,	,	PUNCT
easat-7586	176	60	budget	budget	NOUN
easat-7586	176	61	,	,	PUNCT
easat-7586	176	62	and	and	CCONJ
easat-7586	176	63	measurement	measurement	NOUN
easat-7586	176	64	indicators	indicator	NOUN
easat-7586	176	65	.	.	PUNCT
easat-7586	177	1	on	on	ADP
easat-7586	177	2	the	the	DET
easat-7586	177	3	other	other	ADJ
easat-7586	177	4	hand	hand	NOUN
easat-7586	177	5	,	,	PUNCT
easat-7586	177	6	knowing	know	VERB
easat-7586	177	7	that	that	SCONJ
easat-7586	177	8	image	image	NOUN
easat-7586	177	9	and	and	CCONJ
easat-7586	177	10	video	video	NOUN
easat-7586	177	11	elements	element	NOUN
easat-7586	177	12	strengthen	strengthen	VERB
easat-7586	177	13	visual	visual	ADJ
easat-7586	177	14	communication	communication	NOUN
easat-7586	177	15	and	and	CCONJ
easat-7586	177	16	contribute	contribute	VERB
easat-7586	177	17	to	to	ADP
easat-7586	177	18	building	build	VERB
easat-7586	177	19	the	the	DET
easat-7586	177	20	identity	identity	NOUN
easat-7586	177	21	of	of	ADP
easat-7586	177	22	the	the	DET
easat-7586	177	23	entire	entire	ADJ
easat-7586	177	24	organization	organization	NOUN
easat-7586	177	25	by	by	ADP
easat-7586	177	26	providing	provide	VERB
easat-7586	177	27	solidity	solidity	NOUN
easat-7586	177	28	and	and	CCONJ
easat-7586	177	29	brand	brand	NOUN
easat-7586	177	30	2727	2727	NUM
easat-7586	177	31	edelweiss	edelweiss	PROPN
easat-7586	177	32	applied	apply	VERB
easat-7586	177	33	science	science	NOUN
easat-7586	177	34	and	and	CCONJ
easat-7586	177	35	technology	technology	NOUN
easat-7586	177	36	issn	issn	PROPN
easat-7586	177	37	:	:	PUNCT
easat-7586	177	38	2576	2576	NUM
easat-7586	177	39	-	-	SYM
easat-7586	177	40	8484	8484	NUM
easat-7586	177	41	vol	vol	NOUN
easat-7586	177	42	.	.	PROPN
easat-7586	177	43	9	9	NUM
easat-7586	177	44	,	,	PUNCT
easat-7586	177	45	no	no	INTJ
easat-7586	177	46	.	.	NOUN
easat-7586	177	47	5	5	NUM
easat-7586	177	48	:	:	SYM
easat-7586	177	49	2717	2717	NUM
easat-7586	177	50	-	-	SYM
easat-7586	177	51	2731	2731	NUM
easat-7586	177	52	,	,	PUNCT
easat-7586	177	53	2025	2025	NUM
easat-7586	177	54	doi	doi	NOUN
easat-7586	177	55	:	:	PUNCT
easat-7586	177	56	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	177	57	©	©	PROPN
easat-7586	177	58	2025	2025	NUM
easat-7586	177	59	by	by	ADP
easat-7586	177	60	the	the	DET
easat-7586	177	61	authors	author	NOUN
easat-7586	177	62	;	;	PUNCT
easat-7586	177	63	licensee	licensee	PROPN
easat-7586	177	64	learning	learn	VERB
easat-7586	177	65	gate	gate	PROPN
easat-7586	177	66	recognition	recognition	PROPN
easat-7586	177	67	,	,	PUNCT
easat-7586	177	68	it	it	PRON
easat-7586	177	69	is	be	AUX
easat-7586	177	70	essential	essential	ADJ
easat-7586	177	71	to	to	PART
easat-7586	177	72	manage	manage	VERB
easat-7586	177	73	the	the	DET
easat-7586	177	74	content	content	NOUN
easat-7586	177	75	presented	present	VERB
easat-7586	177	76	through	through	ADP
easat-7586	177	77	social	social	ADJ
easat-7586	177	78	media	medium	NOUN
easat-7586	177	79	and	and	CCONJ
easat-7586	177	80	include	include	VERB
easat-7586	177	81	the	the	DET
easat-7586	177	82	corporate	corporate	ADJ
easat-7586	177	83	manual	manual	NOUN
easat-7586	177	84	.	.	PUNCT
easat-7586	178	1	it	it	PRON
easat-7586	178	2	is	be	AUX
easat-7586	178	3	also	also	ADV
easat-7586	178	4	important	important	ADJ
easat-7586	178	5	to	to	PART
easat-7586	178	6	decide	decide	VERB
easat-7586	178	7	on	on	ADP
easat-7586	178	8	the	the	DET
easat-7586	178	9	tone	tone	NOUN
easat-7586	178	10	of	of	ADP
easat-7586	178	11	communication	communication	NOUN
easat-7586	178	12	to	to	PART
easat-7586	178	13	be	be	AUX
easat-7586	178	14	used	use	VERB
easat-7586	178	15	in	in	ADP
easat-7586	178	16	the	the	DET
easat-7586	178	17	copy	copy	NOUN
easat-7586	178	18	of	of	ADP
easat-7586	178	19	publications	publication	NOUN
easat-7586	178	20	,	,	PUNCT
easat-7586	178	21	which	which	PRON
easat-7586	178	22	must	must	AUX
easat-7586	178	23	align	align	VERB
easat-7586	178	24	with	with	ADP
easat-7586	178	25	what	what	PRON
easat-7586	178	26	the	the	DET
easat-7586	178	27	company	company	NOUN
easat-7586	178	28	wants	want	VERB
easat-7586	178	29	to	to	PART
easat-7586	178	30	communicate	communicate	VERB
easat-7586	178	31	to	to	ADP
easat-7586	178	32	its	its	PRON
easat-7586	178	33	community	community	NOUN
easat-7586	178	34	.	.	PUNCT
easat-7586	179	1	for	for	ADP
easat-7586	179	2	this	this	PRON
easat-7586	179	3	,	,	PUNCT
easat-7586	179	4	content	content	ADJ
easat-7586	179	5	typification	typification	NOUN
easat-7586	179	6	exists	exist	VERB
easat-7586	179	7	,	,	PUNCT
easat-7586	179	8	such	such	ADJ
easat-7586	179	9	as	as	ADP
easat-7586	179	10	being	be	AUX
easat-7586	179	11	inspiring	inspiring	ADJ
easat-7586	179	12	,	,	PUNCT
easat-7586	179	13	relevant	relevant	ADJ
easat-7586	179	14	,	,	PUNCT
easat-7586	179	15	and	and	CCONJ
easat-7586	179	16	regular	regular	ADJ
easat-7586	179	17	in	in	ADP
easat-7586	179	18	content	content	NOUN
easat-7586	179	19	.	.	PUNCT
easat-7586	180	1	lastly	lastly	ADV
easat-7586	180	2	,	,	PUNCT
easat-7586	180	3	it	it	PRON
easat-7586	180	4	is	be	AUX
easat-7586	180	5	essential	essential	ADJ
easat-7586	180	6	because	because	SCONJ
easat-7586	180	7	it	it	PRON
easat-7586	180	8	sets	set	VERB
easat-7586	180	9	the	the	DET
easat-7586	180	10	guidelines	guideline	NOUN
easat-7586	180	11	that	that	PRON
easat-7586	180	12	guide	guide	VERB
easat-7586	180	13	the	the	DET
easat-7586	180	14	organization	organization	NOUN
easat-7586	180	15	.	.	PUNCT
easat-7586	181	1	these	these	DET
easat-7586	181	2	strategic	strategic	ADJ
easat-7586	181	3	components	component	NOUN
easat-7586	181	4	include	include	VERB
easat-7586	181	5	mission	mission	NOUN
easat-7586	181	6	,	,	PUNCT
easat-7586	181	7	vision	vision	NOUN
easat-7586	181	8	,	,	PUNCT
easat-7586	181	9	values	value	NOUN
easat-7586	181	10	,	,	PUNCT
easat-7586	181	11	objectives	objective	NOUN
easat-7586	181	12	,	,	PUNCT
easat-7586	181	13	principles	principle	NOUN
easat-7586	181	14	,	,	PUNCT
easat-7586	181	15	etc	etc	X
easat-7586	181	16	.	.	X
easat-7586	181	17	,	,	PUNCT
easat-7586	181	18	essential	essential	ADJ
easat-7586	181	19	information	information	NOUN
easat-7586	181	20	that	that	PRON
easat-7586	181	21	is	be	AUX
easat-7586	181	22	typically	typically	ADV
easat-7586	181	23	published	publish	VERB
easat-7586	181	24	and	and	CCONJ
easat-7586	181	25	visible	visible	ADJ
easat-7586	181	26	to	to	ADP
easat-7586	181	27	all	all	DET
easat-7586	181	28	stakeholders	stakeholder	NOUN
easat-7586	181	29	on	on	ADP
easat-7586	181	30	the	the	DET
easat-7586	181	31	transparency	transparency	NOUN
easat-7586	181	32	portal	portal	NOUN
easat-7586	181	33	of	of	ADP
easat-7586	181	34	the	the	DET
easat-7586	181	35	institution	institution	NOUN
easat-7586	181	36	's	's	PART
easat-7586	181	37	digital	digital	ADJ
easat-7586	181	38	platforms	platform	NOUN
easat-7586	181	39	.	.	PUNCT
easat-7586	182	1	it	it	PRON
easat-7586	182	2	is	be	AUX
easat-7586	182	3	accompanied	accompany	VERB
easat-7586	182	4	by	by	ADP
easat-7586	182	5	images	image	NOUN
easat-7586	182	6	,	,	PUNCT
easat-7586	182	7	photographs	photograph	NOUN
easat-7586	182	8	,	,	PUNCT
easat-7586	182	9	and	and	CCONJ
easat-7586	182	10	institutional	institutional	ADJ
easat-7586	182	11	videos	video	NOUN
easat-7586	182	12	showing	show	VERB
easat-7586	182	13	academic	academic	ADJ
easat-7586	182	14	progress	progress	NOUN
easat-7586	182	15	,	,	PUNCT
easat-7586	182	16	as	as	ADV
easat-7586	182	17	well	well	ADV
easat-7586	182	18	as	as	ADP
easat-7586	182	19	allowing	allow	VERB
easat-7586	182	20	sharing	share	VERB
easat-7586	182	21	on	on	ADP
easat-7586	182	22	social	social	ADJ
easat-7586	182	23	media	medium	NOUN
easat-7586	182	24	and	and	CCONJ
easat-7586	182	25	inviting	invite	VERB
easat-7586	182	26	interaction	interaction	NOUN
easat-7586	182	27	through	through	ADP
easat-7586	182	28	whatsapp	whatsapp	NOUN
easat-7586	182	29	with	with	ADP
easat-7586	182	30	questions	question	NOUN
easat-7586	182	31	.	.	PUNCT
easat-7586	183	1	figure	figure	VERB
easat-7586	183	2	5	5	NUM
easat-7586	183	3	.	.	PUNCT
easat-7586	184	1	elements	element	NOUN
easat-7586	184	2	for	for	ADP
easat-7586	184	3	structuring	structure	VERB
easat-7586	184	4	a	a	DET
easat-7586	184	5	university	university	NOUN
easat-7586	184	6	communication	communication	NOUN
easat-7586	184	7	plan	plan	NOUN
easat-7586	184	8	.	.	PUNCT
easat-7586	185	1	note	note	VERB
easat-7586	185	2	:	:	PUNCT
easat-7586	185	3	the	the	DET
easat-7586	185	4	figure	figure	NOUN
easat-7586	185	5	shows	show	VERB
easat-7586	185	6	the	the	DET
easat-7586	185	7	elements	element	NOUN
easat-7586	185	8	that	that	PRON
easat-7586	185	9	allow	allow	VERB
easat-7586	185	10	the	the	DET
easat-7586	185	11	structuring	structuring	NOUN
easat-7586	185	12	of	of	ADP
easat-7586	185	13	a	a	DET
easat-7586	185	14	communication	communication	NOUN
easat-7586	185	15	plan	plan	NOUN
easat-7586	185	16	.	.	PUNCT
easat-7586	186	1	prepared	prepare	VERB
easat-7586	186	2	by	by	ADP
easat-7586	186	3	the	the	DET
easat-7586	186	4	researchers	researcher	NOUN
easat-7586	186	5	(	(	PUNCT
easat-7586	186	6	december	december	PROPN
easat-7586	186	7	,	,	PUNCT
easat-7586	186	8	2024	2024	NUM
easat-7586	186	9	)	)	PUNCT
easat-7586	186	10	.	.	PUNCT
easat-7586	187	1	3.5	3.5	NUM
easat-7586	187	2	.	.	PUNCT
easat-7586	188	1	digital	digital	ADJ
easat-7586	188	2	strategy	strategy	NOUN
easat-7586	188	3	for	for	ADP
easat-7586	188	4	the	the	DET
easat-7586	188	5	development	development	NOUN
easat-7586	188	6	of	of	ADP
easat-7586	188	7	a	a	DET
easat-7586	188	8	communication	communication	NOUN
easat-7586	188	9	plan	plan	NOUN
easat-7586	188	10	the	the	DET
easat-7586	188	11	digital	digital	ADJ
easat-7586	188	12	strategy	strategy	NOUN
easat-7586	188	13	brings	bring	VERB
easat-7586	188	14	together	together	ADV
easat-7586	188	15	a	a	DET
easat-7586	188	16	series	series	NOUN
easat-7586	188	17	of	of	ADP
easat-7586	188	18	actions	action	NOUN
easat-7586	188	19	that	that	PRON
easat-7586	188	20	,	,	PUNCT
easat-7586	188	21	when	when	SCONJ
easat-7586	188	22	integrated	integrate	VERB
easat-7586	188	23	into	into	ADP
easat-7586	188	24	the	the	DET
easat-7586	188	25	organization	organization	NOUN
easat-7586	188	26	’s	’s	PART
easat-7586	188	27	objectives	objective	NOUN
easat-7586	188	28	solidly	solidly	ADV
easat-7586	188	29	,	,	PUNCT
easat-7586	188	30	favor	favor	VERB
easat-7586	188	31	the	the	DET
easat-7586	188	32	attraction	attraction	NOUN
easat-7586	188	33	and	and	CCONJ
easat-7586	188	34	connection	connection	NOUN
easat-7586	188	35	with	with	ADP
easat-7586	188	36	the	the	DET
easat-7586	188	37	audiences	audience	NOUN
easat-7586	188	38	.	.	PUNCT
easat-7586	189	1	in	in	ADP
easat-7586	189	2	this	this	DET
easat-7586	189	3	sense	sense	NOUN
easat-7586	189	4	,	,	PUNCT
easat-7586	189	5	the	the	DET
easat-7586	189	6	interviewed	interview	VERB
easat-7586	189	7	experts	expert	NOUN
easat-7586	189	8	highlight	highlight	VERB
easat-7586	189	9	key	key	ADJ
easat-7586	189	10	elements	element	NOUN
easat-7586	189	11	such	such	ADJ
easat-7586	189	12	as	as	ADP
easat-7586	189	13	smart	smart	ADJ
easat-7586	189	14	objectives	objective	NOUN
easat-7586	189	15	,	,	PUNCT
easat-7586	189	16	understanding	understand	VERB
easat-7586	189	17	the	the	DET
easat-7586	189	18	buyer	buyer	NOUN
easat-7586	189	19	persona	persona	NOUN
easat-7586	189	20	(	(	PUNCT
easat-7586	189	21	ideal	ideal	ADJ
easat-7586	189	22	customer	customer	NOUN
easat-7586	189	23	)	)	PUNCT
easat-7586	189	24	to	to	PART
easat-7586	189	25	tailor	tailor	VERB
easat-7586	189	26	the	the	DET
easat-7586	189	27	message	message	NOUN
easat-7586	189	28	according	accord	VERB
easat-7586	189	29	to	to	ADP
easat-7586	189	30	their	their	PRON
easat-7586	189	31	interests	interest	NOUN
easat-7586	189	32	or	or	CCONJ
easat-7586	189	33	motivations	motivation	NOUN
easat-7586	189	34	.	.	PUNCT
easat-7586	190	1	additionally	additionally	ADV
easat-7586	190	2	,	,	PUNCT
easat-7586	190	3	the	the	DET
easat-7586	190	4	use	use	NOUN
easat-7586	190	5	of	of	ADP
easat-7586	190	6	digital	digital	ADJ
easat-7586	190	7	platforms	platform	NOUN
easat-7586	190	8	,	,	PUNCT
easat-7586	190	9	competitor	competitor	NOUN
easat-7586	190	10	analysis	analysis	NOUN
easat-7586	190	11	,	,	PUNCT
easat-7586	190	12	and	and	CCONJ
easat-7586	190	13	benchmarking	benchmarking	NOUN
easat-7586	190	14	are	be	AUX
easat-7586	190	15	determined	determine	VERB
easat-7586	190	16	,	,	PUNCT
easat-7586	190	17	as	as	ADV
easat-7586	190	18	well	well	ADV
easat-7586	190	19	as	as	ADP
easat-7586	190	20	the	the	DET
easat-7586	190	21	results	result	NOUN
easat-7586	190	22	obtained	obtain	VERB
easat-7586	190	23	from	from	ADP
easat-7586	190	24	their	their	PRON
easat-7586	190	25	application	application	NOUN
easat-7586	190	26	,	,	PUNCT
easat-7586	190	27	along	along	ADP
easat-7586	190	28	with	with	ADP
easat-7586	190	29	defining	define	VERB
easat-7586	190	30	channels	channel	NOUN
easat-7586	190	31	and	and	CCONJ
easat-7586	190	32	preparing	prepare	VERB
easat-7586	190	33	an	an	DET
easat-7586	190	34	action	action	NOUN
easat-7586	190	35	plan	plan	NOUN
easat-7586	190	36	;	;	PUNCT
easat-7586	190	37	of	of	ADP
easat-7586	190	38	course	course	NOUN
easat-7586	190	39	,	,	PUNCT
easat-7586	190	40	including	include	VERB
easat-7586	190	41	indicators	indicator	NOUN
easat-7586	190	42	that	that	PRON
easat-7586	190	43	facilitate	facilitate	VERB
easat-7586	190	44	the	the	DET
easat-7586	190	45	measurement	measurement	NOUN
easat-7586	190	46	of	of	ADP
easat-7586	190	47	progress	progress	NOUN
easat-7586	190	48	and	and	CCONJ
easat-7586	190	49	the	the	DET
easat-7586	190	50	results	result	NOUN
easat-7586	190	51	of	of	ADP
easat-7586	190	52	what	what	PRON
easat-7586	190	53	has	have	AUX
easat-7586	190	54	been	be	AUX
easat-7586	190	55	planned	plan	VERB
easat-7586	190	56	.	.	PUNCT
easat-7586	191	1	regarding	regard	VERB
easat-7586	191	2	the	the	DET
easat-7586	191	3	digital	digital	ADJ
easat-7586	191	4	strategy	strategy	NOUN
easat-7586	191	5	,	,	PUNCT
easat-7586	191	6	corporate	corporate	ADJ
easat-7586	191	7	communicators	communicator	NOUN
easat-7586	191	8	suggest	suggest	VERB
easat-7586	191	9	that	that	SCONJ
easat-7586	191	10	its	its	PRON
easat-7586	191	11	components	component	NOUN
easat-7586	191	12	enable	enable	VERB
easat-7586	191	13	a	a	DET
easat-7586	191	14	deep	deep	ADJ
easat-7586	191	15	understanding	understanding	NOUN
easat-7586	191	16	of	of	ADP
easat-7586	191	17	the	the	DET
easat-7586	191	18	market	market	NOUN
easat-7586	191	19	.	.	PUNCT
easat-7586	192	1	as	as	ADP
easat-7586	192	2	part	part	NOUN
easat-7586	192	3	of	of	ADP
easat-7586	192	4	this	this	PRON
easat-7586	192	5	,	,	PUNCT
easat-7586	192	6	technology	technology	NOUN
easat-7586	192	7	should	should	AUX
easat-7586	192	8	be	be	AUX
easat-7586	192	9	selected	select	VERB
easat-7586	192	10	,	,	PUNCT
easat-7586	192	11	along	along	ADP
easat-7586	192	12	with	with	ADP
easat-7586	192	13	the	the	DET
easat-7586	192	14	social	social	ADJ
easat-7586	192	15	media	media	NOUN
easat-7586	192	16	marketing	marketing	NOUN
easat-7586	192	17	component	component	NOUN
easat-7586	192	18	that	that	PRON
easat-7586	192	19	supports	support	VERB
easat-7586	192	20	dynamic	dynamic	ADJ
easat-7586	192	21	outreach	outreach	NOUN
easat-7586	192	22	,	,	PUNCT
easat-7586	192	23	considering	consider	VERB
easat-7586	192	24	real	real	ADJ
easat-7586	192	25	-	-	PUNCT
easat-7586	192	26	time	time	NOUN
easat-7586	192	27	information	information	NOUN
easat-7586	192	28	.	.	PUNCT
easat-7586	193	1	digital	digital	ADJ
easat-7586	193	2	media	medium	NOUN
easat-7586	193	3	is	be	AUX
easat-7586	193	4	precisely	precisely	ADV
easat-7586	193	5	the	the	DET
easat-7586	193	6	tool	tool	NOUN
easat-7586	193	7	to	to	PART
easat-7586	193	8	connect	connect	VERB
easat-7586	193	9	virtual	virtual	ADJ
easat-7586	193	10	communities	community	NOUN
easat-7586	193	11	,	,	PUNCT
easat-7586	193	12	as	as	ADV
easat-7586	193	13	long	long	ADV
easat-7586	193	14	as	as	SCONJ
easat-7586	193	15	appropriate	appropriate	ADJ
easat-7586	193	16	content	content	NOUN
easat-7586	193	17	is	be	AUX
easat-7586	193	18	appealed	appeal	VERB
easat-7586	193	19	to	to	ADP
easat-7586	193	20	and	and	CCONJ
easat-7586	193	21	information	information	NOUN
easat-7586	193	22	is	be	AUX
easat-7586	193	23	selected	select	VERB
easat-7586	193	24	for	for	ADP
easat-7586	193	25	each	each	DET
easat-7586	193	26	audience	audience	NOUN
easat-7586	193	27	.	.	PUNCT
easat-7586	194	1	on	on	ADP
easat-7586	194	2	the	the	DET
easat-7586	194	3	other	other	ADJ
easat-7586	194	4	hand	hand	NOUN
easat-7586	194	5	,	,	PUNCT
easat-7586	194	6	competitive	competitive	ADJ
easat-7586	194	7	analysis	analysis	NOUN
easat-7586	194	8	and	and	CCONJ
easat-7586	194	9	adaptability	adaptability	NOUN
easat-7586	194	10	are	be	AUX
easat-7586	194	11	fundamental	fundamental	ADJ
easat-7586	194	12	in	in	ADP
easat-7586	194	13	a	a	DET
easat-7586	194	14	strategy	strategy	NOUN
easat-7586	194	15	that	that	PRON
easat-7586	194	16	must	must	AUX
easat-7586	194	17	be	be	AUX
easat-7586	194	18	flexible	flexible	ADJ
easat-7586	194	19	,	,	PUNCT
easat-7586	194	20	adjusting	adjust	VERB
easat-7586	194	21	to	to	ADP
easat-7586	194	22	the	the	DET
easat-7586	194	23	digital	digital	ADJ
easat-7586	194	24	world	world	NOUN
easat-7586	194	25	.	.	PUNCT
easat-7586	195	1	4	4	X
easat-7586	195	2	.	.	X
easat-7586	195	3	discussion	discussion	NOUN
easat-7586	195	4	firstly	firstly	ADV
easat-7586	195	5	,	,	PUNCT
easat-7586	195	6	the	the	DET
easat-7586	195	7	results	result	NOUN
easat-7586	195	8	align	align	VERB
easat-7586	195	9	with	with	ADP
easat-7586	195	10	what	what	PRON
easat-7586	195	11	jordá	jordá	ADJ
easat-7586	195	12	[	[	X
easat-7586	195	13	17	17	NUM
easat-7586	195	14	]	]	PUNCT
easat-7586	195	15	mentioned	mention	VERB
easat-7586	195	16	regarding	regard	VERB
easat-7586	195	17	the	the	DET
easat-7586	195	18	diagnosis	diagnosis	NOUN
easat-7586	195	19	,	,	PUNCT
easat-7586	195	20	which	which	PRON
easat-7586	195	21	seeks	seek	VERB
easat-7586	195	22	to	to	PART
easat-7586	195	23	emphasize	emphasize	VERB
easat-7586	195	24	satisfaction	satisfaction	NOUN
easat-7586	195	25	through	through	ADP
easat-7586	195	26	the	the	DET
easat-7586	195	27	effective	effective	ADJ
easat-7586	195	28	transmission	transmission	NOUN
easat-7586	195	29	of	of	ADP
easat-7586	195	30	messages	message	NOUN
easat-7586	195	31	.	.	PUNCT
easat-7586	196	1	as	as	SCONJ
easat-7586	196	2	perez	perez	PROPN
easat-7586	196	3	and	and	CCONJ
easat-7586	196	4	gongora	gongora	NOUN
easat-7586	196	5	[	[	X
easat-7586	196	6	11	11	NUM
easat-7586	196	7	]	]	X
easat-7586	196	8	state	state	NOUN
easat-7586	196	9	,	,	PUNCT
easat-7586	196	10	a	a	DET
easat-7586	196	11	defined	define	VERB
easat-7586	196	12	structure	structure	NOUN
easat-7586	196	13	with	with	ADP
easat-7586	196	14	elements	element	NOUN
easat-7586	196	15	is	be	AUX
easat-7586	196	16	necessary	necessary	ADJ
easat-7586	196	17	to	to	PART
easat-7586	196	18	build	build	VERB
easat-7586	196	19	a	a	DET
easat-7586	196	20	good	good	ADJ
easat-7586	196	21	communication	communication	NOUN
easat-7586	196	22	plan	plan	NOUN
easat-7586	196	23	.	.	PUNCT
easat-7586	197	1	however	however	ADV
easat-7586	197	2	,	,	PUNCT
easat-7586	197	3	2728	2728	PROPN
easat-7586	197	4	edelweiss	edelweiss	PROPN
easat-7586	197	5	applied	apply	VERB
easat-7586	197	6	science	science	NOUN
easat-7586	197	7	and	and	CCONJ
easat-7586	197	8	technology	technology	NOUN
easat-7586	197	9	issn	issn	PROPN
easat-7586	197	10	:	:	PUNCT
easat-7586	197	11	2576	2576	NUM
easat-7586	197	12	-	-	SYM
easat-7586	197	13	8484	8484	NUM
easat-7586	197	14	vol	vol	NOUN
easat-7586	197	15	.	.	PROPN
easat-7586	198	1	9	9	NUM
easat-7586	198	2	,	,	PUNCT
easat-7586	198	3	no	no	INTJ
easat-7586	198	4	.	.	NOUN
easat-7586	198	5	5	5	NUM
easat-7586	198	6	:	:	SYM
easat-7586	198	7	2717	2717	NUM
easat-7586	198	8	-	-	SYM
easat-7586	198	9	2731	2731	NUM
easat-7586	198	10	,	,	PUNCT
easat-7586	198	11	2025	2025	NUM
easat-7586	198	12	doi	doi	NOUN
easat-7586	198	13	:	:	PUNCT
easat-7586	198	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	198	15	©	©	PROPN
easat-7586	198	16	2025	2025	NUM
easat-7586	198	17	by	by	ADP
easat-7586	198	18	the	the	DET
easat-7586	198	19	authors	author	NOUN
easat-7586	198	20	;	;	PUNCT
easat-7586	198	21	licensee	licensee	PROPN
easat-7586	198	22	learning	learning	NOUN
easat-7586	198	23	gate	gate	NOUN
easat-7586	198	24	having	have	VERB
easat-7586	198	25	specific	specific	ADJ
easat-7586	198	26	actions	action	NOUN
easat-7586	198	27	proposed	propose	VERB
easat-7586	198	28	in	in	ADP
easat-7586	198	29	plans	plan	NOUN
easat-7586	198	30	is	be	AUX
easat-7586	198	31	not	not	PART
easat-7586	198	32	enough	enough	ADJ
easat-7586	198	33	if	if	SCONJ
easat-7586	198	34	they	they	PRON
easat-7586	198	35	are	be	AUX
easat-7586	198	36	often	often	ADV
easat-7586	198	37	wasted	waste	VERB
easat-7586	198	38	due	due	ADP
easat-7586	198	39	to	to	ADP
easat-7586	198	40	lack	lack	NOUN
easat-7586	198	41	of	of	ADP
easat-7586	198	42	knowledge	knowledge	NOUN
easat-7586	198	43	in	in	ADP
easat-7586	198	44	using	use	VERB
easat-7586	198	45	tools	tool	NOUN
easat-7586	198	46	,	,	PUNCT
easat-7586	198	47	as	as	SCONJ
easat-7586	198	48	explained	explain	VERB
easat-7586	198	49	in	in	ADP
easat-7586	198	50	barquero	barquero	NOUN
easat-7586	198	51	,	,	PUNCT
easat-7586	198	52	et	et	PROPN
easat-7586	198	53	al	al	PROPN
easat-7586	198	54	.	.	PUNCT
easat-7586	199	1	[	[	X
easat-7586	199	2	3	3	NUM
easat-7586	199	3	]	]	X
easat-7586	199	4	research	research	NOUN
easat-7586	199	5	.	.	PUNCT
easat-7586	200	1	moreover	moreover	ADV
easat-7586	200	2	,	,	PUNCT
easat-7586	200	3	discourse	discourse	VERB
easat-7586	200	4	analysis	analysis	NOUN
easat-7586	200	5	has	have	AUX
easat-7586	200	6	determined	determine	VERB
easat-7586	200	7	which	which	DET
easat-7586	200	8	elements	element	NOUN
easat-7586	200	9	are	be	AUX
easat-7586	200	10	most	most	ADV
easat-7586	200	11	visible	visible	ADJ
easat-7586	200	12	to	to	ADP
easat-7586	200	13	stakeholders	stakeholder	NOUN
easat-7586	200	14	.	.	PUNCT
easat-7586	201	1	social	social	ADJ
easat-7586	201	2	networks	network	NOUN
easat-7586	201	3	,	,	PUNCT
easat-7586	201	4	for	for	ADP
easat-7586	201	5	example	example	NOUN
easat-7586	201	6	,	,	PUNCT
easat-7586	201	7	are	be	AUX
easat-7586	201	8	preferred	prefer	VERB
easat-7586	201	9	because	because	SCONJ
easat-7586	201	10	they	they	PRON
easat-7586	201	11	allow	allow	VERB
easat-7586	201	12	users	user	NOUN
easat-7586	201	13	to	to	PART
easat-7586	201	14	interact	interact	VERB
easat-7586	201	15	[	[	X
easat-7586	201	16	45	45	NUM
easat-7586	201	17	]	]	PUNCT
easat-7586	201	18	.	.	PUNCT
easat-7586	202	1	companies	company	NOUN
easat-7586	202	2	seek	seek	VERB
easat-7586	202	3	the	the	DET
easat-7586	202	4	right	right	ADJ
easat-7586	202	5	platforms	platform	NOUN
easat-7586	202	6	to	to	PART
easat-7586	202	7	connect	connect	VERB
easat-7586	202	8	with	with	ADP
easat-7586	202	9	employees	employee	NOUN
easat-7586	202	10	and	and	CCONJ
easat-7586	202	11	audiences	audience	NOUN
easat-7586	202	12	[	[	X
easat-7586	202	13	25	25	NUM
easat-7586	202	14	]	]	PUNCT
easat-7586	202	15	.	.	PUNCT
easat-7586	203	1	a	a	DET
easat-7586	203	2	study	study	NOUN
easat-7586	203	3	conducted	conduct	VERB
easat-7586	203	4	in	in	ADP
easat-7586	203	5	spanish	spanish	ADJ
easat-7586	203	6	universities	university	NOUN
easat-7586	203	7	focused	focus	VERB
easat-7586	203	8	on	on	ADP
easat-7586	203	9	using	use	VERB
easat-7586	203	10	social	social	ADJ
easat-7586	203	11	networks	network	NOUN
easat-7586	203	12	that	that	PRON
easat-7586	203	13	respond	respond	VERB
easat-7586	203	14	to	to	ADP
easat-7586	203	15	organizational	organizational	ADJ
easat-7586	203	16	interests	interest	NOUN
easat-7586	203	17	and	and	CCONJ
easat-7586	203	18	objectives	objective	NOUN
easat-7586	203	19	,	,	PUNCT
easat-7586	203	20	which	which	PRON
easat-7586	203	21	leads	lead	VERB
easat-7586	203	22	to	to	ADP
easat-7586	203	23	greater	great	ADJ
easat-7586	203	24	acceptance	acceptance	NOUN
easat-7586	203	25	and	and	CCONJ
easat-7586	203	26	response	response	NOUN
easat-7586	203	27	[	[	X
easat-7586	203	28	17	17	NUM
easat-7586	203	29	]	]	PUNCT
easat-7586	203	30	.	.	PUNCT
easat-7586	204	1	regarding	regard	VERB
easat-7586	204	2	the	the	DET
easat-7586	204	3	digital	digital	ADJ
easat-7586	204	4	strategy	strategy	NOUN
easat-7586	204	5	,	,	PUNCT
easat-7586	204	6	it	it	PRON
easat-7586	204	7	significantly	significantly	ADV
easat-7586	204	8	contributes	contribute	VERB
easat-7586	204	9	to	to	ADP
easat-7586	204	10	strengthening	strengthen	VERB
easat-7586	204	11	organizational	organizational	ADJ
easat-7586	204	12	culture	culture	NOUN
easat-7586	204	13	,	,	PUNCT
easat-7586	204	14	but	but	CCONJ
easat-7586	204	15	the	the	DET
easat-7586	204	16	strategy	strategy	NOUN
easat-7586	204	17	must	must	AUX
easat-7586	204	18	be	be	AUX
easat-7586	204	19	close	close	ADJ
easat-7586	204	20	,	,	PUNCT
easat-7586	204	21	allow	allow	VERB
easat-7586	204	22	interaction	interaction	NOUN
easat-7586	204	23	,	,	PUNCT
easat-7586	204	24	and	and	CCONJ
easat-7586	204	25	encourage	encourage	VERB
easat-7586	204	26	active	active	ADJ
easat-7586	204	27	listening	listening	NOUN
easat-7586	204	28	,	,	PUNCT
easat-7586	204	29	in	in	ADP
easat-7586	204	30	addition	addition	NOUN
easat-7586	204	31	to	to	ADP
easat-7586	204	32	selecting	select	VERB
easat-7586	204	33	the	the	DET
easat-7586	204	34	communication	communication	NOUN
easat-7586	204	35	channels	channel	NOUN
easat-7586	204	36	[	[	X
easat-7586	204	37	12	12	NUM
easat-7586	204	38	]	]	PUNCT
easat-7586	204	39	.	.	PUNCT
easat-7586	205	1	in	in	ADP
easat-7586	205	2	this	this	DET
easat-7586	205	3	way	way	NOUN
easat-7586	205	4	,	,	PUNCT
easat-7586	205	5	the	the	DET
easat-7586	205	6	digital	digital	ADJ
easat-7586	205	7	strategy	strategy	NOUN
easat-7586	205	8	within	within	ADP
easat-7586	205	9	the	the	DET
easat-7586	205	10	communication	communication	NOUN
easat-7586	205	11	plan	plan	NOUN
easat-7586	205	12	serves	serve	VERB
easat-7586	205	13	to	to	PART
easat-7586	205	14	guide	guide	VERB
easat-7586	205	15	actions	action	NOUN
easat-7586	205	16	aimed	aim	VERB
easat-7586	205	17	at	at	ADP
easat-7586	205	18	achieving	achieve	VERB
easat-7586	205	19	business	business	NOUN
easat-7586	205	20	objectives	objective	NOUN
easat-7586	205	21	;	;	PUNCT
easat-7586	205	22	likewise	likewise	ADV
easat-7586	205	23	,	,	PUNCT
easat-7586	205	24	through	through	ADP
easat-7586	205	25	the	the	DET
easat-7586	205	26	use	use	NOUN
easat-7586	205	27	of	of	ADP
easat-7586	205	28	digital	digital	ADJ
easat-7586	205	29	technology	technology	NOUN
easat-7586	205	30	,	,	PUNCT
easat-7586	205	31	it	it	PRON
easat-7586	205	32	will	will	AUX
easat-7586	205	33	improve	improve	VERB
easat-7586	205	34	interaction	interaction	NOUN
easat-7586	205	35	with	with	ADP
easat-7586	205	36	the	the	DET
easat-7586	205	37	audience	audience	NOUN
easat-7586	205	38	and	and	CCONJ
easat-7586	205	39	build	build	VERB
easat-7586	205	40	the	the	DET
easat-7586	205	41	brand	brand	NOUN
easat-7586	205	42	,	,	PUNCT
easat-7586	205	43	as	as	SCONJ
easat-7586	205	44	noted	note	VERB
easat-7586	205	45	by	by	ADP
easat-7586	205	46	chen	chen	PROPN
easat-7586	206	1	[	[	X
easat-7586	206	2	46	46	NUM
easat-7586	206	3	]	]	PUNCT
easat-7586	206	4	.	.	PUNCT
easat-7586	207	1	thus	thus	ADV
easat-7586	207	2	,	,	PUNCT
easat-7586	207	3	it	it	PRON
easat-7586	207	4	is	be	AUX
easat-7586	207	5	understood	understand	VERB
easat-7586	207	6	that	that	SCONJ
easat-7586	207	7	in	in	ADP
easat-7586	207	8	communication	communication	NOUN
easat-7586	207	9	theory	theory	NOUN
easat-7586	207	10	,	,	PUNCT
easat-7586	207	11	human	human	ADJ
easat-7586	207	12	communication	communication	NOUN
easat-7586	207	13	plays	play	VERB
easat-7586	207	14	a	a	DET
easat-7586	207	15	role	role	NOUN
easat-7586	207	16	,	,	PUNCT
easat-7586	207	17	allowing	allow	VERB
easat-7586	207	18	the	the	DET
easat-7586	207	19	organization	organization	NOUN
easat-7586	207	20	to	to	PART
easat-7586	207	21	be	be	AUX
easat-7586	207	22	defined	define	VERB
easat-7586	207	23	as	as	ADP
easat-7586	207	24	a	a	DET
easat-7586	207	25	group	group	NOUN
easat-7586	207	26	with	with	ADP
easat-7586	207	27	similar	similar	ADJ
easat-7586	207	28	characteristics	characteristic	NOUN
easat-7586	207	29	and	and	CCONJ
easat-7586	207	30	interests	interest	NOUN
easat-7586	207	31	[	[	X
easat-7586	207	32	47	47	NUM
easat-7586	207	33	]	]	PUNCT
easat-7586	207	34	.	.	PUNCT
easat-7586	208	1	similarly	similarly	ADV
easat-7586	208	2	,	,	PUNCT
easat-7586	208	3	among	among	ADP
easat-7586	208	4	the	the	DET
easat-7586	208	5	main	main	ADJ
easat-7586	208	6	components	component	NOUN
easat-7586	208	7	of	of	ADP
easat-7586	208	8	the	the	DET
easat-7586	208	9	strategy	strategy	NOUN
easat-7586	208	10	are	be	AUX
easat-7586	208	11	:	:	PUNCT
easat-7586	208	12	selection	selection	NOUN
easat-7586	208	13	of	of	ADP
easat-7586	208	14	appropriate	appropriate	ADJ
easat-7586	208	15	technology	technology	NOUN
easat-7586	208	16	,	,	PUNCT
easat-7586	208	17	content	content	NOUN
easat-7586	208	18	development	development	NOUN
easat-7586	208	19	,	,	PUNCT
easat-7586	208	20	social	social	ADJ
easat-7586	208	21	media	medium	NOUN
easat-7586	208	22	marketing	marketing	NOUN
easat-7586	208	23	,	,	PUNCT
easat-7586	208	24	competitive	competitive	ADJ
easat-7586	208	25	analysis	analysis	NOUN
easat-7586	208	26	,	,	PUNCT
easat-7586	208	27	and	and	CCONJ
easat-7586	208	28	adaptability	adaptability	NOUN
easat-7586	208	29	[	[	X
easat-7586	208	30	21	21	NUM
easat-7586	208	31	]	]	PUNCT
easat-7586	208	32	.	.	PUNCT
easat-7586	209	1	for	for	ADP
easat-7586	209	2	claro	claro	PROPN
easat-7586	209	3	,	,	PUNCT
easat-7586	209	4	et	et	PROPN
easat-7586	209	5	al	al	PROPN
easat-7586	209	6	.	.	PUNCT
easat-7586	210	1	[	[	X
easat-7586	210	2	12	12	NUM
easat-7586	210	3	]	]	X
easat-7586	210	4	internal	internal	ADJ
easat-7586	210	5	communication	communication	NOUN
easat-7586	210	6	plays	play	VERB
easat-7586	210	7	a	a	DET
easat-7586	210	8	crucial	crucial	ADJ
easat-7586	210	9	role	role	NOUN
easat-7586	210	10	in	in	ADP
easat-7586	210	11	building	build	VERB
easat-7586	210	12	identity	identity	NOUN
easat-7586	210	13	within	within	ADP
easat-7586	210	14	an	an	DET
easat-7586	210	15	institution	institution	NOUN
easat-7586	210	16	,	,	PUNCT
easat-7586	210	17	based	base	VERB
easat-7586	210	18	on	on	ADP
easat-7586	210	19	the	the	DET
easat-7586	210	20	mission	mission	NOUN
easat-7586	210	21	,	,	PUNCT
easat-7586	210	22	vision	vision	NOUN
easat-7586	210	23	,	,	PUNCT
easat-7586	210	24	and	and	CCONJ
easat-7586	210	25	values	value	NOUN
easat-7586	210	26	that	that	PRON
easat-7586	210	27	create	create	VERB
easat-7586	210	28	a	a	DET
easat-7586	210	29	cultural	cultural	ADJ
easat-7586	210	30	environment	environment	NOUN
easat-7586	210	31	where	where	SCONJ
easat-7586	210	32	employees	employee	NOUN
easat-7586	210	33	align	align	VERB
easat-7586	210	34	their	their	PRON
easat-7586	210	35	goals	goal	NOUN
easat-7586	210	36	with	with	ADP
easat-7586	210	37	those	those	PRON
easat-7586	210	38	of	of	ADP
easat-7586	210	39	the	the	DET
easat-7586	210	40	organization	organization	NOUN
easat-7586	210	41	.	.	PUNCT
easat-7586	211	1	communicators	communicator	NOUN
easat-7586	211	2	,	,	PUNCT
easat-7586	211	3	in	in	ADP
easat-7586	211	4	agreement	agreement	NOUN
easat-7586	211	5	with	with	ADP
easat-7586	211	6	the	the	DET
easat-7586	211	7	study	study	NOUN
easat-7586	211	8	developed	develop	VERB
easat-7586	211	9	by	by	ADP
easat-7586	211	10	le	le	PROPN
easat-7586	211	11	,	,	PUNCT
easat-7586	211	12	et	et	PROPN
easat-7586	211	13	al	al	PROPN
easat-7586	211	14	.	.	PUNCT
easat-7586	212	1	[	[	X
easat-7586	212	2	30	30	NUM
easat-7586	212	3	]	]	PUNCT
easat-7586	212	4	recommend	recommend	VERB
easat-7586	212	5	determining	determine	VERB
easat-7586	212	6	organizational	organizational	ADJ
easat-7586	212	7	cultural	cultural	ADJ
easat-7586	212	8	elements	element	NOUN
easat-7586	212	9	to	to	PART
easat-7586	212	10	connect	connect	VERB
easat-7586	212	11	with	with	ADP
easat-7586	212	12	all	all	DET
easat-7586	212	13	members	member	NOUN
easat-7586	212	14	because	because	SCONJ
easat-7586	212	15	coherence	coherence	NOUN
easat-7586	212	16	between	between	ADP
easat-7586	212	17	mission	mission	NOUN
easat-7586	212	18	and	and	CCONJ
easat-7586	212	19	vision	vision	NOUN
easat-7586	212	20	provides	provide	VERB
easat-7586	212	21	a	a	DET
easat-7586	212	22	significant	significant	ADJ
easat-7586	212	23	advantage	advantage	NOUN
easat-7586	212	24	over	over	ADP
easat-7586	212	25	competitors	competitor	NOUN
easat-7586	212	26	and	and	CCONJ
easat-7586	212	27	solid	solid	ADJ
easat-7586	212	28	transformational	transformational	ADJ
easat-7586	212	29	leadership	leadership	NOUN
easat-7586	212	30	impact	impact	NOUN
easat-7586	212	31	.	.	PUNCT
easat-7586	213	1	in	in	ADP
easat-7586	213	2	line	line	NOUN
easat-7586	213	3	with	with	ADP
easat-7586	213	4	what	what	PRON
easat-7586	213	5	has	have	AUX
easat-7586	213	6	been	be	AUX
easat-7586	213	7	expressed	express	VERB
easat-7586	213	8	,	,	PUNCT
easat-7586	213	9	cisternas	cisternas	NOUN
easat-7586	213	10	-	-	PUNCT
easat-7586	213	11	osorio	osorio	NOUN
easat-7586	213	12	,	,	PUNCT
easat-7586	213	13	et	et	PROPN
easat-7586	213	14	al	al	PROPN
easat-7586	213	15	.	.	PUNCT
easat-7586	214	1	[	[	X
easat-7586	214	2	5	5	NUM
easat-7586	214	3	]	]	PUNCT
easat-7586	214	4	explains	explain	VERB
easat-7586	214	5	that	that	SCONJ
easat-7586	214	6	appropriate	appropriate	ADJ
easat-7586	214	7	actions	action	NOUN
easat-7586	214	8	should	should	AUX
easat-7586	214	9	be	be	AUX
easat-7586	214	10	taken	take	VERB
easat-7586	214	11	to	to	PART
easat-7586	214	12	connect	connect	VERB
easat-7586	214	13	with	with	ADP
easat-7586	214	14	various	various	ADJ
easat-7586	214	15	audiences	audience	NOUN
easat-7586	214	16	,	,	PUNCT
easat-7586	214	17	knowing	know	VERB
easat-7586	214	18	that	that	SCONJ
easat-7586	214	19	immediacy	immediacy	NOUN
easat-7586	214	20	is	be	AUX
easat-7586	214	21	highly	highly	ADV
easat-7586	214	22	valued	value	VERB
easat-7586	214	23	,	,	PUNCT
easat-7586	214	24	especially	especially	ADV
easat-7586	214	25	by	by	ADP
easat-7586	214	26	the	the	DET
easat-7586	214	27	younger	young	ADJ
easat-7586	214	28	people	people	NOUN
easat-7586	214	29	who	who	PRON
easat-7586	214	30	form	form	VERB
easat-7586	214	31	communities	community	NOUN
easat-7586	214	32	.	.	PUNCT
easat-7586	215	1	therefore	therefore	ADV
easat-7586	215	2	,	,	PUNCT
easat-7586	215	3	the	the	DET
easat-7586	215	4	research	research	NOUN
easat-7586	215	5	suggests	suggest	VERB
easat-7586	215	6	,	,	PUNCT
easat-7586	215	7	in	in	ADP
easat-7586	215	8	line	line	NOUN
easat-7586	215	9	with	with	ADP
easat-7586	215	10	the	the	DET
easat-7586	215	11	study	study	NOUN
easat-7586	215	12	by	by	ADP
easat-7586	215	13	quirós	quirós	PROPN
easat-7586	215	14	[	[	X
easat-7586	215	15	48	48	NUM
easat-7586	215	16	]	]	PUNCT
easat-7586	215	17	to	to	PART
easat-7586	215	18	select	select	VERB
easat-7586	215	19	the	the	DET
easat-7586	215	20	appropriate	appropriate	ADJ
easat-7586	215	21	communication	communication	NOUN
easat-7586	215	22	channels	channel	NOUN
easat-7586	215	23	supported	support	VERB
easat-7586	215	24	by	by	ADP
easat-7586	215	25	technological	technological	ADJ
easat-7586	215	26	tools	tool	NOUN
easat-7586	215	27	to	to	PART
easat-7586	215	28	foster	foster	VERB
easat-7586	215	29	relationships	relationship	NOUN
easat-7586	215	30	among	among	ADP
easat-7586	215	31	collaborators	collaborator	NOUN
easat-7586	215	32	.	.	PUNCT
easat-7586	216	1	suárez	suárez	PROPN
easat-7586	216	2	,	,	PUNCT
easat-7586	216	3	et	et	PROPN
easat-7586	216	4	al	al	PROPN
easat-7586	216	5	.	.	PUNCT
easat-7586	217	1	[	[	X
easat-7586	217	2	23	23	NUM
easat-7586	217	3	]	]	PUNCT
easat-7586	217	4	point	point	NOUN
easat-7586	217	5	out	out	ADP
easat-7586	217	6	that	that	SCONJ
easat-7586	217	7	these	these	DET
easat-7586	217	8	technological	technological	ADJ
easat-7586	217	9	tools	tool	NOUN
easat-7586	217	10	mediate	mediate	VERB
easat-7586	217	11	communication	communication	NOUN
easat-7586	217	12	and	and	CCONJ
easat-7586	217	13	are	be	AUX
easat-7586	217	14	educational	educational	ADJ
easat-7586	217	15	.	.	PUNCT
easat-7586	218	1	on	on	ADP
easat-7586	218	2	the	the	DET
easat-7586	218	3	other	other	ADJ
easat-7586	218	4	hand	hand	NOUN
easat-7586	218	5	,	,	PUNCT
easat-7586	218	6	digital	digital	ADJ
easat-7586	218	7	platforms	platform	NOUN
easat-7586	218	8	are	be	AUX
easat-7586	218	9	entities	entity	NOUN
easat-7586	218	10	that	that	PRON
easat-7586	218	11	connect	connect	VERB
easat-7586	218	12	the	the	DET
easat-7586	218	13	different	different	ADJ
easat-7586	218	14	actors	actor	NOUN
easat-7586	218	15	of	of	ADP
easat-7586	218	16	an	an	DET
easat-7586	218	17	organization	organization	NOUN
easat-7586	218	18	;	;	PUNCT
easat-7586	218	19	they	they	PRON
easat-7586	218	20	are	be	AUX
easat-7586	218	21	often	often	ADV
easat-7586	218	22	collaborative	collaborative	ADJ
easat-7586	218	23	canals	canal	NOUN
easat-7586	218	24	and	and	CCONJ
easat-7586	218	25	hülskamp	hülskamp	PRON
easat-7586	218	26	[	[	X
easat-7586	218	27	25	25	NUM
easat-7586	218	28	]	]	PUNCT
easat-7586	218	29	.	.	PUNCT
easat-7586	219	1	cisternas	cisternas	PROPN
easat-7586	219	2	-	-	PUNCT
easat-7586	219	3	osorio	osorio	NOUN
easat-7586	219	4	,	,	PUNCT
easat-7586	219	5	et	et	PROPN
easat-7586	219	6	al	al	PROPN
easat-7586	219	7	.	.	PUNCT
easat-7586	220	1	[	[	X
easat-7586	220	2	5	5	X
easat-7586	220	3	]	]	PUNCT
easat-7586	220	4	highlight	highlight	NOUN
easat-7586	220	5	that	that	SCONJ
easat-7586	220	6	platforms	platform	NOUN
easat-7586	220	7	gather	gather	VERB
easat-7586	220	8	communities	community	NOUN
easat-7586	220	9	for	for	ADP
easat-7586	220	10	transmitting	transmit	VERB
easat-7586	220	11	information	information	NOUN
easat-7586	220	12	in	in	ADP
easat-7586	220	13	audiovisual	audiovisual	ADJ
easat-7586	220	14	formats	format	NOUN
easat-7586	220	15	;	;	PUNCT
easat-7586	220	16	among	among	ADP
easat-7586	220	17	the	the	DET
easat-7586	220	18	most	most	ADV
easat-7586	220	19	known	know	VERB
easat-7586	220	20	are	be	AUX
easat-7586	220	21	social	social	ADJ
easat-7586	220	22	networks	network	NOUN
easat-7586	220	23	,	,	PUNCT
easat-7586	220	24	used	use	VERB
easat-7586	220	25	by	by	ADP
easat-7586	220	26	universities	university	NOUN
easat-7586	220	27	to	to	PART
easat-7586	220	28	keep	keep	VERB
easat-7586	220	29	audiences	audience	NOUN
easat-7586	220	30	informed	inform	VERB
easat-7586	220	31	and	and	CCONJ
easat-7586	220	32	perform	perform	VERB
easat-7586	220	33	actions	action	NOUN
easat-7586	220	34	that	that	PRON
easat-7586	220	35	improve	improve	VERB
easat-7586	220	36	the	the	DET
easat-7586	220	37	management	management	NOUN
easat-7586	220	38	of	of	ADP
easat-7586	220	39	internal	internal	ADJ
easat-7586	220	40	activities	activity	NOUN
easat-7586	220	41	.	.	PUNCT
easat-7586	221	1	finally	finally	ADV
easat-7586	221	2	,	,	PUNCT
easat-7586	221	3	as	as	ADP
easat-7586	221	4	quirós	quirós	PROPN
easat-7586	221	5	[	[	X
easat-7586	221	6	48	48	NUM
easat-7586	221	7	]	]	PUNCT
easat-7586	221	8	mentions	mention	NOUN
easat-7586	221	9	,	,	PUNCT
easat-7586	221	10	organizational	organizational	ADJ
easat-7586	221	11	structures	structure	NOUN
easat-7586	221	12	are	be	AUX
easat-7586	221	13	complex	complex	ADJ
easat-7586	221	14	and	and	CCONJ
easat-7586	221	15	vary	vary	VERB
easat-7586	221	16	due	due	ADP
easat-7586	221	17	to	to	ADP
easat-7586	221	18	the	the	DET
easat-7586	221	19	established	establish	VERB
easat-7586	221	20	objectives	objective	NOUN
easat-7586	221	21	and	and	CCONJ
easat-7586	221	22	communication	communication	NOUN
easat-7586	221	23	methods	method	NOUN
easat-7586	221	24	.	.	PUNCT
easat-7586	222	1	however	however	ADV
easat-7586	222	2	,	,	PUNCT
easat-7586	222	3	there	there	PRON
easat-7586	222	4	are	be	VERB
easat-7586	222	5	elements	element	NOUN
easat-7586	222	6	that	that	PRON
easat-7586	222	7	serve	serve	VERB
easat-7586	222	8	as	as	ADP
easat-7586	222	9	guidelines	guideline	NOUN
easat-7586	222	10	for	for	ADP
easat-7586	222	11	planning	planning	NOUN
easat-7586	222	12	development	development	NOUN
easat-7586	222	13	.	.	PUNCT
easat-7586	223	1	moreover	moreover	ADV
easat-7586	223	2	,	,	PUNCT
easat-7586	223	3	the	the	DET
easat-7586	223	4	use	use	NOUN
easat-7586	223	5	of	of	ADP
easat-7586	223	6	ict	ict	PROPN
easat-7586	223	7	is	be	AUX
easat-7586	223	8	fundamental	fundamental	ADJ
easat-7586	223	9	;	;	PUNCT
easat-7586	223	10	it	it	PRON
easat-7586	223	11	is	be	AUX
easat-7586	223	12	essential	essential	ADJ
easat-7586	223	13	to	to	PART
easat-7586	223	14	train	train	VERB
easat-7586	223	15	stakeholders	stakeholder	NOUN
easat-7586	223	16	to	to	PART
easat-7586	223	17	overcome	overcome	VERB
easat-7586	223	18	the	the	DET
easat-7586	223	19	digital	digital	ADJ
easat-7586	223	20	divide	divide	NOUN
easat-7586	223	21	and	and	CCONJ
easat-7586	223	22	leverage	leverage	VERB
easat-7586	223	23	them	they	PRON
easat-7586	223	24	,	,	PUNCT
easat-7586	223	25	preventing	prevent	VERB
easat-7586	223	26	them	they	PRON
easat-7586	223	27	from	from	ADP
easat-7586	223	28	becoming	become	VERB
easat-7586	223	29	obstacles	obstacle	NOUN
easat-7586	223	30	to	to	ADP
easat-7586	223	31	communication	communication	NOUN
easat-7586	223	32	[	[	X
easat-7586	223	33	6	6	NUM
easat-7586	223	34	]	]	PUNCT
easat-7586	223	35	.	.	PUNCT
easat-7586	224	1	5	5	X
easat-7586	224	2	.	.	PUNCT
easat-7586	224	3	conclusions	conclusion	NOUN
easat-7586	224	4	according	accord	VERB
easat-7586	224	5	to	to	ADP
easat-7586	224	6	the	the	DET
easat-7586	224	7	results	result	NOUN
easat-7586	224	8	obtained	obtain	VERB
easat-7586	224	9	,	,	PUNCT
easat-7586	224	10	it	it	PRON
easat-7586	224	11	stands	stand	VERB
easat-7586	224	12	out	out	ADP
easat-7586	224	13	that	that	SCONJ
easat-7586	224	14	the	the	DET
easat-7586	224	15	university	university	NOUN
easat-7586	224	16	has	have	AUX
easat-7586	224	17	implemented	implement	VERB
easat-7586	224	18	a	a	DET
easat-7586	224	19	series	series	NOUN
easat-7586	224	20	of	of	ADP
easat-7586	224	21	icts	ict	NOUN
easat-7586	224	22	;	;	PUNCT
easat-7586	224	23	however	however	ADV
easat-7586	224	24	,	,	PUNCT
easat-7586	224	25	conflicts	conflict	NOUN
easat-7586	224	26	exist	exist	VERB
easat-7586	224	27	regarding	regard	VERB
easat-7586	224	28	communication	communication	NOUN
easat-7586	224	29	management	management	NOUN
easat-7586	224	30	.	.	PUNCT
easat-7586	225	1	the	the	DET
easat-7586	225	2	biggest	big	ADJ
easat-7586	225	3	difficulty	difficulty	NOUN
easat-7586	225	4	lies	lie	VERB
easat-7586	225	5	in	in	ADP
easat-7586	225	6	the	the	DET
easat-7586	225	7	repetitive	repetitive	ADJ
easat-7586	225	8	nature	nature	NOUN
easat-7586	225	9	of	of	ADP
easat-7586	225	10	its	its	PRON
easat-7586	225	11	publications	publication	NOUN
easat-7586	225	12	on	on	ADP
easat-7586	225	13	both	both	CCONJ
easat-7586	225	14	formal	formal	ADJ
easat-7586	225	15	and	and	CCONJ
easat-7586	225	16	informal	informal	ADJ
easat-7586	225	17	channels	channel	NOUN
easat-7586	225	18	,	,	PUNCT
easat-7586	225	19	making	make	VERB
easat-7586	225	20	the	the	DET
easat-7586	225	21	information	information	NOUN
easat-7586	225	22	late	late	ADV
easat-7586	225	23	and	and	CCONJ
easat-7586	225	24	of	of	ADP
easat-7586	225	25	little	little	ADJ
easat-7586	225	26	impact	impact	NOUN
easat-7586	225	27	.	.	PUNCT
easat-7586	226	1	on	on	ADP
easat-7586	226	2	the	the	DET
easat-7586	226	3	other	other	ADJ
easat-7586	226	4	hand	hand	NOUN
easat-7586	226	5	,	,	PUNCT
easat-7586	226	6	attention	attention	NOUN
easat-7586	226	7	is	be	AUX
easat-7586	226	8	not	not	PART
easat-7586	226	9	given	give	VERB
easat-7586	226	10	to	to	ADP
easat-7586	226	11	image	image	NOUN
easat-7586	226	12	and	and	CCONJ
easat-7586	226	13	video	video	NOUN
easat-7586	226	14	elements	element	NOUN
easat-7586	226	15	and	and	CCONJ
easat-7586	226	16	components	component	NOUN
easat-7586	226	17	of	of	ADP
easat-7586	226	18	the	the	DET
easat-7586	226	19	corporate	corporate	ADJ
easat-7586	226	20	strategy	strategy	NOUN
easat-7586	226	21	,	,	PUNCT
easat-7586	226	22	which	which	PRON
easat-7586	226	23	are	be	AUX
easat-7586	226	24	vital	vital	ADJ
easat-7586	226	25	in	in	ADP
easat-7586	226	26	building	build	VERB
easat-7586	226	27	identity	identity	NOUN
easat-7586	226	28	within	within	ADP
easat-7586	226	29	and	and	CCONJ
easat-7586	226	30	outside	outside	ADP
easat-7586	226	31	the	the	DET
easat-7586	226	32	institution	institution	NOUN
easat-7586	226	33	.	.	PUNCT
easat-7586	227	1	regarding	regard	VERB
easat-7586	227	2	the	the	DET
easat-7586	227	3	design	design	NOUN
easat-7586	227	4	of	of	ADP
easat-7586	227	5	digital	digital	ADJ
easat-7586	227	6	strategies	strategy	NOUN
easat-7586	227	7	,	,	PUNCT
easat-7586	227	8	it	it	PRON
easat-7586	227	9	aims	aim	VERB
easat-7586	227	10	to	to	PART
easat-7586	227	11	integrate	integrate	VERB
easat-7586	227	12	the	the	DET
easat-7586	227	13	use	use	NOUN
easat-7586	227	14	of	of	ADP
easat-7586	227	15	social	social	ADJ
easat-7586	227	16	media	medium	NOUN
easat-7586	227	17	and	and	CCONJ
easat-7586	227	18	necessary	necessary	ADJ
easat-7586	227	19	communication	communication	NOUN
easat-7586	227	20	channels	channel	NOUN
easat-7586	227	21	to	to	PART
easat-7586	227	22	strengthen	strengthen	VERB
easat-7586	227	23	the	the	DET
easat-7586	227	24	university	university	NOUN
easat-7586	227	25	's	's	PART
easat-7586	227	26	organizational	organizational	ADJ
easat-7586	227	27	culture	culture	NOUN
easat-7586	227	28	.	.	PUNCT
easat-7586	228	1	the	the	DET
easat-7586	228	2	strategy	strategy	NOUN
easat-7586	228	3	focuses	focus	VERB
easat-7586	228	4	on	on	ADP
easat-7586	228	5	active	active	ADJ
easat-7586	228	6	listening	listening	NOUN
easat-7586	228	7	,	,	PUNCT
easat-7586	228	8	closeness	closeness	NOUN
easat-7586	228	9	,	,	PUNCT
easat-7586	228	10	and	and	CCONJ
easat-7586	228	11	interaction	interaction	NOUN
easat-7586	228	12	,	,	PUNCT
easat-7586	228	13	which	which	PRON
easat-7586	228	14	will	will	AUX
easat-7586	228	15	help	help	VERB
easat-7586	228	16	minimize	minimize	VERB
easat-7586	228	17	uncertainty	uncertainty	NOUN
easat-7586	228	18	and	and	CCONJ
easat-7586	228	19	build	build	VERB
easat-7586	228	20	the	the	DET
easat-7586	228	21	brand	brand	NOUN
easat-7586	228	22	by	by	ADP
easat-7586	228	23	integrating	integrate	VERB
easat-7586	228	24	the	the	DET
easat-7586	228	25	corporate	corporate	ADJ
easat-7586	228	26	strategy	strategy	NOUN
easat-7586	228	27	components	component	NOUN
easat-7586	228	28	that	that	PRON
easat-7586	228	29	reinforce	reinforce	VERB
easat-7586	228	30	the	the	DET
easat-7586	228	31	mission	mission	NOUN
easat-7586	228	32	,	,	PUNCT
easat-7586	228	33	vision	vision	NOUN
easat-7586	228	34	,	,	PUNCT
easat-7586	228	35	values	value	NOUN
easat-7586	228	36	,	,	PUNCT
easat-7586	228	37	institutional	institutional	ADJ
easat-7586	228	38	purposes	purpose	NOUN
easat-7586	228	39	,	,	PUNCT
easat-7586	228	40	and	and	CCONJ
easat-7586	228	41	content	content	NOUN
easat-7586	228	42	offered	offer	VERB
easat-7586	228	43	to	to	ADP
easat-7586	228	44	stakeholders	stakeholder	NOUN
easat-7586	228	45	.	.	PUNCT
easat-7586	229	1	the	the	DET
easat-7586	229	2	inclusion	inclusion	NOUN
easat-7586	229	3	of	of	ADP
easat-7586	229	4	these	these	DET
easat-7586	229	5	aspects	aspect	NOUN
easat-7586	229	6	in	in	ADP
easat-7586	229	7	the	the	DET
easat-7586	229	8	modern	modern	ADJ
easat-7586	229	9	2729	2729	NUM
easat-7586	229	10	edelweiss	edelweiss	PROPN
easat-7586	229	11	applied	apply	VERB
easat-7586	229	12	science	science	NOUN
easat-7586	229	13	and	and	CCONJ
easat-7586	229	14	technology	technology	NOUN
easat-7586	229	15	issn	issn	PROPN
easat-7586	229	16	:	:	PUNCT
easat-7586	229	17	2576	2576	NUM
easat-7586	229	18	-	-	SYM
easat-7586	229	19	8484	8484	NUM
easat-7586	229	20	vol	vol	NOUN
easat-7586	229	21	.	.	PROPN
easat-7586	230	1	9	9	NUM
easat-7586	230	2	,	,	PUNCT
easat-7586	230	3	no	no	INTJ
easat-7586	230	4	.	.	NOUN
easat-7586	230	5	5	5	NUM
easat-7586	230	6	:	:	SYM
easat-7586	230	7	2717	2717	NUM
easat-7586	230	8	-	-	SYM
easat-7586	230	9	2731	2731	NUM
easat-7586	230	10	,	,	PUNCT
easat-7586	230	11	2025	2025	NUM
easat-7586	230	12	doi	doi	NOUN
easat-7586	230	13	:	:	PUNCT
easat-7586	230	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	230	15	©	©	PROPN
easat-7586	230	16	2025	2025	NUM
easat-7586	230	17	by	by	ADP
easat-7586	230	18	the	the	DET
easat-7586	230	19	authors	author	NOUN
easat-7586	230	20	;	;	PUNCT
easat-7586	230	21	licensee	licensee	PROPN
easat-7586	230	22	learning	learning	NOUN
easat-7586	230	23	gate	gate	NOUN
easat-7586	230	24	and	and	CCONJ
easat-7586	230	25	supported	support	VERB
easat-7586	230	26	proposal	proposal	NOUN
easat-7586	230	27	for	for	ADP
easat-7586	230	28	a	a	DET
easat-7586	230	29	communication	communication	NOUN
easat-7586	230	30	plan	plan	NOUN
easat-7586	230	31	at	at	ADP
easat-7586	230	32	the	the	DET
easat-7586	230	33	university	university	NOUN
easat-7586	230	34	constitutes	constitute	VERB
easat-7586	230	35	in	in	ADP
easat-7586	230	36	the	the	DET
easat-7586	230	37	corporate	corporate	ADJ
easat-7586	230	38	field	field	NOUN
easat-7586	230	39	a	a	DET
easat-7586	230	40	valuable	valuable	ADJ
easat-7586	230	41	contribution	contribution	NOUN
easat-7586	230	42	because	because	SCONJ
easat-7586	230	43	it	it	PRON
easat-7586	230	44	internally	internally	ADV
easat-7586	230	45	defines	define	VERB
easat-7586	230	46	its	its	PRON
easat-7586	230	47	significance	significance	NOUN
easat-7586	230	48	to	to	PART
easat-7586	230	49	spread	spread	VERB
easat-7586	230	50	the	the	DET
easat-7586	230	51	strategic	strategic	ADJ
easat-7586	230	52	aspects	aspect	NOUN
easat-7586	230	53	of	of	ADP
easat-7586	230	54	the	the	DET
easat-7586	230	55	institution	institution	NOUN
easat-7586	230	56	as	as	ADP
easat-7586	230	57	part	part	NOUN
easat-7586	230	58	of	of	ADP
easat-7586	230	59	its	its	PRON
easat-7586	230	60	organizational	organizational	ADJ
easat-7586	230	61	culture	culture	NOUN
easat-7586	230	62	;	;	PUNCT
easat-7586	230	63	this	this	PRON
easat-7586	230	64	has	have	VERB
easat-7586	230	65	a	a	DET
easat-7586	230	66	positive	positive	ADJ
easat-7586	230	67	cascading	cascade	VERB
easat-7586	230	68	effect	effect	NOUN
easat-7586	230	69	,	,	PUNCT
easat-7586	230	70	boosting	boost	VERB
easat-7586	230	71	its	its	PRON
easat-7586	230	72	market	market	NOUN
easat-7586	230	73	position	position	NOUN
easat-7586	230	74	and	and	CCONJ
easat-7586	230	75	cementing	cement	VERB
easat-7586	230	76	educational	educational	ADJ
easat-7586	230	77	quality	quality	NOUN
easat-7586	230	78	.	.	PUNCT
easat-7586	231	1	the	the	DET
easat-7586	231	2	research	research	NOUN
easat-7586	231	3	experience	experience	NOUN
easat-7586	231	4	both	both	PRON
easat-7586	231	5	in	in	ADP
easat-7586	231	6	its	its	PRON
easat-7586	231	7	processes	process	NOUN
easat-7586	231	8	and	and	CCONJ
easat-7586	231	9	final	final	ADJ
easat-7586	231	10	product	product	NOUN
easat-7586	231	11	is	be	AUX
easat-7586	231	12	perfectly	perfectly	ADV
easat-7586	231	13	replicable	replicable	ADJ
easat-7586	231	14	,	,	PUNCT
easat-7586	231	15	adapting	adapt	VERB
easat-7586	231	16	it	it	PRON
easat-7586	231	17	in	in	ADP
easat-7586	231	18	any	any	DET
easat-7586	231	19	case	case	NOUN
easat-7586	231	20	for	for	ADP
easat-7586	231	21	other	other	ADJ
easat-7586	231	22	universities	university	NOUN
easat-7586	231	23	and	and	CCONJ
easat-7586	231	24	similar	similar	ADJ
easat-7586	231	25	institutions	institution	NOUN
easat-7586	231	26	.	.	PUNCT
easat-7586	232	1	the	the	DET
easat-7586	232	2	research	research	NOUN
easat-7586	232	3	also	also	ADV
easat-7586	232	4	recognizes	recognize	VERB
easat-7586	232	5	its	its	PRON
easat-7586	232	6	limitations	limitation	NOUN
easat-7586	232	7	.	.	PUNCT
easat-7586	233	1	as	as	SCONJ
easat-7586	233	2	the	the	DET
easat-7586	233	3	study	study	NOUN
easat-7586	233	4	is	be	AUX
easat-7586	233	5	focused	focus	VERB
easat-7586	233	6	on	on	ADP
easat-7586	233	7	a	a	DET
easat-7586	233	8	single	single	ADJ
easat-7586	233	9	element	element	NOUN
easat-7586	233	10	of	of	ADP
easat-7586	233	11	analysis	analysis	NOUN
easat-7586	233	12	,	,	PUNCT
easat-7586	233	13	a	a	DET
easat-7586	233	14	single	single	ADJ
easat-7586	233	15	university	university	NOUN
easat-7586	233	16	,	,	PUNCT
easat-7586	233	17	the	the	DET
easat-7586	233	18	findings	finding	NOUN
easat-7586	233	19	can	can	AUX
easat-7586	233	20	not	not	PART
easat-7586	233	21	and	and	CCONJ
easat-7586	233	22	should	should	AUX
easat-7586	233	23	not	not	PART
easat-7586	233	24	be	be	AUX
easat-7586	233	25	generalized	generalize	VERB
easat-7586	233	26	,	,	PUNCT
easat-7586	233	27	especially	especially	ADV
easat-7586	233	28	considering	consider	VERB
easat-7586	233	29	that	that	SCONJ
easat-7586	233	30	the	the	DET
easat-7586	233	31	methodological	methodological	ADJ
easat-7586	233	32	perspective	perspective	NOUN
easat-7586	233	33	used	use	VERB
easat-7586	233	34	was	be	AUX
easat-7586	233	35	qualitative	qualitative	ADJ
easat-7586	233	36	.	.	PUNCT
easat-7586	234	1	despite	despite	SCONJ
easat-7586	234	2	the	the	DET
easat-7586	234	3	rigor	rigor	NOUN
easat-7586	234	4	applied	apply	VERB
easat-7586	234	5	as	as	SCONJ
easat-7586	234	6	required	require	VERB
easat-7586	234	7	by	by	ADP
easat-7586	234	8	qualitative	qualitative	ADJ
easat-7586	234	9	methodology	methodology	NOUN
easat-7586	234	10	,	,	PUNCT
easat-7586	234	11	since	since	SCONJ
easat-7586	234	12	the	the	DET
easat-7586	234	13	object	object	NOUN
easat-7586	234	14	of	of	ADP
easat-7586	234	15	study	study	NOUN
easat-7586	234	16	the	the	DET
easat-7586	234	17	university	university	NOUN
easat-7586	234	18	is	be	AUX
easat-7586	234	19	a	a	DET
easat-7586	234	20	complex	complex	ADJ
easat-7586	234	21	construct	construct	NOUN
easat-7586	234	22	as	as	ADP
easat-7586	234	23	a	a	DET
easat-7586	234	24	social	social	ADJ
easat-7586	234	25	organization	organization	NOUN
easat-7586	234	26	,	,	PUNCT
easat-7586	234	27	varied	varied	ADJ
easat-7586	234	28	in	in	ADP
easat-7586	234	29	its	its	PRON
easat-7586	234	30	typologies	typology	NOUN
easat-7586	234	31	and	and	CCONJ
easat-7586	234	32	cases	case	NOUN
easat-7586	234	33	,	,	PUNCT
easat-7586	234	34	it	it	PRON
easat-7586	234	35	would	would	AUX
easat-7586	234	36	be	be	AUX
easat-7586	234	37	beneficial	beneficial	ADJ
easat-7586	234	38	to	to	PART
easat-7586	234	39	conduct	conduct	VERB
easat-7586	234	40	studies	study	NOUN
easat-7586	234	41	involving	involve	VERB
easat-7586	234	42	more	more	ADJ
easat-7586	234	43	elements	element	NOUN
easat-7586	234	44	as	as	ADP
easat-7586	234	45	units	unit	NOUN
easat-7586	234	46	of	of	ADP
easat-7586	234	47	analysis	analysis	NOUN
easat-7586	234	48	(	(	PUNCT
easat-7586	234	49	i.e.	i.e.	X
easat-7586	234	50	,	,	PUNCT
easat-7586	234	51	number	number	NOUN
easat-7586	234	52	of	of	ADP
easat-7586	234	53	educational	educational	ADJ
easat-7586	234	54	institutions	institution	NOUN
easat-7586	234	55	)	)	PUNCT
easat-7586	234	56	and	and	CCONJ
easat-7586	234	57	complementary	complementary	ADJ
easat-7586	234	58	methodologies	methodology	NOUN
easat-7586	234	59	,	,	PUNCT
easat-7586	234	60	with	with	ADP
easat-7586	234	61	their	their	PRON
easat-7586	234	62	own	own	ADJ
easat-7586	234	63	techniques	technique	NOUN
easat-7586	234	64	and	and	CCONJ
easat-7586	234	65	instruments	instrument	NOUN
easat-7586	234	66	for	for	ADP
easat-7586	234	67	more	more	ADJ
easat-7586	234	68	subjects	subject	NOUN
easat-7586	234	69	and	and	CCONJ
easat-7586	234	70	objects	object	NOUN
easat-7586	234	71	of	of	ADP
easat-7586	234	72	study	study	NOUN
easat-7586	234	73	,	,	PUNCT
easat-7586	234	74	enriching	enrich	VERB
easat-7586	234	75	the	the	DET
easat-7586	234	76	findings	finding	NOUN
easat-7586	234	77	for	for	ADP
easat-7586	234	78	better	well	ADJ
easat-7586	234	79	inferences	inference	NOUN
easat-7586	234	80	.	.	PUNCT
easat-7586	235	1	this	this	DET
easat-7586	235	2	initial	initial	ADJ
easat-7586	235	3	research	research	NOUN
easat-7586	235	4	serves	serve	VERB
easat-7586	235	5	as	as	ADP
easat-7586	235	6	a	a	DET
easat-7586	235	7	starting	starting	NOUN
easat-7586	235	8	point	point	NOUN
easat-7586	235	9	for	for	ADP
easat-7586	235	10	many	many	ADJ
easat-7586	235	11	others	other	NOUN
easat-7586	235	12	that	that	PRON
easat-7586	235	13	will	will	AUX
easat-7586	235	14	address	address	VERB
easat-7586	235	15	the	the	DET
easat-7586	235	16	gaps	gap	NOUN
easat-7586	235	17	recognized	recognize	VERB
easat-7586	235	18	here	here	ADV
easat-7586	235	19	:	:	PUNCT
easat-7586	235	20	corporate	corporate	ADJ
easat-7586	235	21	communication	communication	NOUN
easat-7586	235	22	researchers	researcher	NOUN
easat-7586	235	23	and	and	CCONJ
easat-7586	235	24	related	related	ADJ
easat-7586	235	25	topics	topic	NOUN
easat-7586	235	26	now	now	ADV
easat-7586	235	27	have	have	VERB
easat-7586	235	28	the	the	DET
easat-7586	235	29	baton	baton	NOUN
easat-7586	235	30	in	in	ADP
easat-7586	235	31	their	their	PRON
easat-7586	235	32	hands	hand	NOUN
easat-7586	235	33	.	.	PUNCT
easat-7586	236	1	transparency	transparency	NOUN
easat-7586	236	2	:	:	PUNCT
easat-7586	236	3	the	the	DET
easat-7586	236	4	authors	author	NOUN
easat-7586	236	5	confirm	confirm	VERB
easat-7586	236	6	that	that	SCONJ
easat-7586	236	7	the	the	DET
easat-7586	236	8	manuscript	manuscript	NOUN
easat-7586	236	9	is	be	AUX
easat-7586	236	10	an	an	DET
easat-7586	236	11	honest	honest	ADJ
easat-7586	236	12	,	,	PUNCT
easat-7586	236	13	accurate	accurate	ADJ
easat-7586	236	14	,	,	PUNCT
easat-7586	236	15	and	and	CCONJ
easat-7586	236	16	transparent	transparent	ADJ
easat-7586	236	17	account	account	NOUN
easat-7586	236	18	of	of	ADP
easat-7586	236	19	the	the	DET
easat-7586	236	20	study	study	NOUN
easat-7586	236	21	;	;	PUNCT
easat-7586	236	22	that	that	SCONJ
easat-7586	236	23	no	no	DET
easat-7586	236	24	vital	vital	ADJ
easat-7586	236	25	features	feature	NOUN
easat-7586	236	26	of	of	ADP
easat-7586	236	27	the	the	DET
easat-7586	236	28	study	study	NOUN
easat-7586	236	29	have	have	AUX
easat-7586	236	30	been	be	AUX
easat-7586	236	31	omitted	omit	VERB
easat-7586	236	32	;	;	PUNCT
easat-7586	236	33	and	and	CCONJ
easat-7586	236	34	that	that	SCONJ
easat-7586	236	35	any	any	DET
easat-7586	236	36	discrepancies	discrepancy	NOUN
easat-7586	236	37	from	from	ADP
easat-7586	236	38	the	the	DET
easat-7586	236	39	study	study	NOUN
easat-7586	236	40	as	as	SCONJ
easat-7586	236	41	planned	plan	VERB
easat-7586	236	42	have	have	AUX
easat-7586	236	43	been	be	AUX
easat-7586	236	44	explained	explain	VERB
easat-7586	236	45	.	.	PUNCT
easat-7586	237	1	this	this	DET
easat-7586	237	2	study	study	NOUN
easat-7586	237	3	followed	follow	VERB
easat-7586	237	4	all	all	DET
easat-7586	237	5	ethical	ethical	ADJ
easat-7586	237	6	practices	practice	NOUN
easat-7586	237	7	during	during	ADP
easat-7586	237	8	writing	writing	NOUN
easat-7586	237	9	.	.	PUNCT
easat-7586	238	1	copyright	copyright	NOUN
easat-7586	238	2	:	:	PUNCT
easat-7586	238	3	©	©	PROPN
easat-7586	238	4	2025	2025	NUM
easat-7586	238	5	by	by	ADP
easat-7586	238	6	the	the	DET
easat-7586	238	7	authors	author	NOUN
easat-7586	238	8	.	.	PUNCT
easat-7586	239	1	this	this	DET
easat-7586	239	2	open	open	ADJ
easat-7586	239	3	-	-	PUNCT
easat-7586	239	4	access	access	NOUN
easat-7586	239	5	article	article	NOUN
easat-7586	239	6	is	be	AUX
easat-7586	239	7	distributed	distribute	VERB
easat-7586	239	8	under	under	ADP
easat-7586	239	9	the	the	DET
easat-7586	239	10	terms	term	NOUN
easat-7586	239	11	and	and	CCONJ
easat-7586	239	12	conditions	condition	NOUN
easat-7586	239	13	of	of	ADP
easat-7586	239	14	the	the	DET
easat-7586	239	15	creative	creative	ADJ
easat-7586	239	16	commons	common	NOUN
easat-7586	239	17	attribution	attribution	NOUN
easat-7586	239	18	(	(	PUNCT
easat-7586	239	19	cc	cc	NOUN
easat-7586	239	20	by	by	ADP
easat-7586	239	21	)	)	PUNCT
easat-7586	239	22	license	license	NOUN
easat-7586	239	23	(	(	PUNCT
easat-7586	239	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-7586	239	25	)	)	PUNCT
easat-7586	239	26	.	.	PUNCT
easat-7586	240	1	references	reference	NOUN
easat-7586	240	2	[	[	X
easat-7586	240	3	1	1	X
easat-7586	240	4	]	]	PUNCT
easat-7586	240	5	o.	o.	PROPN
easat-7586	240	6	o.	o.	PROPN
easat-7586	240	7	r.	r.	PROPN
easat-7586	240	8	rodriguez	rodriguez	PROPN
easat-7586	240	9	and	and	CCONJ
easat-7586	240	10	l.	l.	PROPN
easat-7586	240	11	a.	a.	PROPN
easat-7586	240	12	bautista	bautista	PROPN
easat-7586	240	13	,	,	PUNCT
easat-7586	240	14	"	"	PUNCT
easat-7586	240	15	organizational	organizational	ADJ
easat-7586	240	16	culture	culture	NOUN
easat-7586	240	17	and	and	CCONJ
easat-7586	240	18	its	its	PRON
easat-7586	240	19	relationship	relationship	NOUN
easat-7586	240	20	with	with	ADP
easat-7586	240	21	management	management	NOUN
easat-7586	240	22	systems	system	NOUN
easat-7586	240	23	:	:	PUNCT
easat-7586	240	24	a	a	DET
easat-7586	240	25	literature	literature	NOUN
easat-7586	240	26	review	review	NOUN
easat-7586	240	27	,	,	PUNCT
easat-7586	240	28	"	"	PUNCT
easat-7586	240	29	signos	signos	PROPN
easat-7586	240	30	-	-	PUNCT
easat-7586	240	31	investigación	investigación	PROPN
easat-7586	240	32	en	en	X
easat-7586	240	33	sistemas	sistemas	PROPN
easat-7586	240	34	de	de	PROPN
easat-7586	240	35	gestión	gestión	PROPN
easat-7586	240	36	,	,	PUNCT
easat-7586	240	37	vol	vol	NOUN
easat-7586	240	38	.	.	PROPN
easat-7586	240	39	13	13	NUM
easat-7586	240	40	,	,	PUNCT
easat-7586	240	41	no	no	INTJ
easat-7586	240	42	.	.	NOUN
easat-7586	240	43	2	2	NUM
easat-7586	240	44	,	,	PUNCT
easat-7586	240	45	pp	pp	ADJ
easat-7586	240	46	.	.	PUNCT
easat-7586	241	1	45–56	45–56	NUM
easat-7586	241	2	,	,	PUNCT
easat-7586	241	3	2021	2021	NUM
easat-7586	241	4	.	.	PUNCT
easat-7586	242	1	[	[	X
easat-7586	242	2	2	2	NUM
easat-7586	242	3	]	]	PUNCT
easat-7586	242	4	m.	m.	NOUN
easat-7586	242	5	almarashdah	almarashdah	PROPN
easat-7586	242	6	,	,	PUNCT
easat-7586	242	7	"	"	PUNCT
easat-7586	242	8	the	the	DET
easat-7586	242	9	role	role	NOUN
easat-7586	242	10	of	of	ADP
easat-7586	242	11	organizational	organizational	ADJ
easat-7586	242	12	culture	culture	NOUN
easat-7586	242	13	on	on	ADP
easat-7586	242	14	the	the	DET
easat-7586	242	15	relationship	relationship	NOUN
easat-7586	242	16	between	between	ADP
easat-7586	242	17	employee	employee	NOUN
easat-7586	242	18	training	training	NOUN
easat-7586	242	19	and	and	CCONJ
easat-7586	242	20	job	job	NOUN
easat-7586	242	21	performance	performance	NOUN
easat-7586	242	22	in	in	ADP
easat-7586	242	23	jordan	jordan	PROPN
easat-7586	242	24	,	,	PUNCT
easat-7586	242	25	"	"	PUNCT
easat-7586	242	26	uncertain	uncertain	ADJ
easat-7586	242	27	supply	supply	NOUN
easat-7586	242	28	chain	chain	NOUN
easat-7586	242	29	management	management	NOUN
easat-7586	242	30	,	,	PUNCT
easat-7586	242	31	vol	vol	NOUN
easat-7586	242	32	.	.	PROPN
easat-7586	242	33	12	12	NUM
easat-7586	242	34	,	,	PUNCT
easat-7586	242	35	no	no	INTJ
easat-7586	242	36	.	.	NOUN
easat-7586	242	37	1	1	NUM
easat-7586	242	38	,	,	PUNCT
easat-7586	242	39	pp	pp	ADJ
easat-7586	242	40	.	.	PUNCT
easat-7586	243	1	505	505	NUM
easat-7586	243	2	-	-	SYM
easat-7586	243	3	512	512	NUM
easat-7586	243	4	,	,	PUNCT
easat-7586	243	5	2024	2024	NUM
easat-7586	243	6	.	.	PUNCT
easat-7586	244	1	https://doi.org/10.5267/j.uscm.2023.9.002	https://doi.org/10.5267/j.uscm.2023.9.002	NOUN
easat-7586	245	1	[	[	X
easat-7586	245	2	3	3	X
easat-7586	245	3	]	]	PUNCT
easat-7586	245	4	j.	j.	PROPN
easat-7586	245	5	d.	d.	PROPN
easat-7586	245	6	barquero	barquero	PROPN
easat-7586	245	7	,	,	PUNCT
easat-7586	245	8	m.	m.	NOUN
easat-7586	245	9	cancelo	cancelo	NOUN
easat-7586	245	10	sanmartin	sanmartin	ADV
easat-7586	245	11	,	,	PUNCT
easat-7586	245	12	and	and	CCONJ
easat-7586	245	13	l.	l.	PROPN
easat-7586	245	14	rodriguez	rodriguez	PROPN
easat-7586	245	15	segura	segura	NOUN
easat-7586	245	16	,	,	PUNCT
easat-7586	245	17	"	"	PUNCT
easat-7586	245	18	digital	digital	ADJ
easat-7586	245	19	skills	skill	NOUN
easat-7586	245	20	as	as	ADP
easat-7586	245	21	a	a	DET
easat-7586	245	22	vehicle	vehicle	NOUN
easat-7586	245	23	for	for	ADP
easat-7586	245	24	university	university	NOUN
easat-7586	245	25	organizational	organizational	ADJ
easat-7586	245	26	culture	culture	NOUN
easat-7586	245	27	,	,	PUNCT
easat-7586	245	28	"	"	PUNCT
easat-7586	245	29	revista	revista	PROPN
easat-7586	245	30	latina	latina	PROPN
easat-7586	245	31	de	de	PROPN
easat-7586	245	32	comunicación	comunicación	PROPN
easat-7586	245	33	social	social	ADJ
easat-7586	245	34	,	,	PUNCT
easat-7586	245	35	no	no	INTJ
easat-7586	245	36	.	.	NOUN
easat-7586	245	37	79	79	NUM
easat-7586	245	38	,	,	PUNCT
easat-7586	245	39	pp	pp	ADJ
easat-7586	245	40	.	.	PUNCT
easat-7586	246	1	17	17	NUM
easat-7586	246	2	-	-	SYM
easat-7586	246	3	33	33	NUM
easat-7586	246	4	,	,	PUNCT
easat-7586	246	5	2021	2021	NUM
easat-7586	246	6	.	.	PUNCT
easat-7586	247	1	https://doi.org/10.4185/rlcs2021-1495	https://doi.org/10.4185/rlcs2021-1495	ADJ
easat-7586	248	1	[	[	X
easat-7586	248	2	4	4	NUM
easat-7586	248	3	]	]	X
easat-7586	248	4	unesco	unesco	PROPN
easat-7586	248	5	,	,	PUNCT
easat-7586	248	6	unesco	unesco	PROPN
easat-7586	248	7	ict	ict	PROPN
easat-7586	248	8	competency	competency	NOUN
easat-7586	248	9	framework	framework	NOUN
easat-7586	248	10	for	for	ADP
easat-7586	248	11	teachers	teacher	NOUN
easat-7586	248	12	version	version	PROPN
easat-7586	248	13	3	3	X
easat-7586	248	14	.	.	PUNCT
easat-7586	248	15	paris	paris	PROPN
easat-7586	248	16	:	:	PUNCT
easat-7586	248	17	unesco	unesco	PROPN
easat-7586	248	18	publishing	publishing	NOUN
easat-7586	248	19	,	,	PUNCT
easat-7586	248	20	2021	2021	NUM
easat-7586	248	21	.	.	PUNCT
easat-7586	249	1	[	[	X
easat-7586	249	2	5	5	NUM
easat-7586	249	3	]	]	X
easat-7586	249	4	r.	r.	PROPN
easat-7586	249	5	cisternas	cisternas	PROPN
easat-7586	249	6	-	-	PUNCT
easat-7586	249	7	osorio	osorio	PROPN
easat-7586	249	8	,	,	PUNCT
easat-7586	249	9	a.	a.	PROPN
easat-7586	249	10	j.	j.	PROPN
easat-7586	249	11	l.	l.	PROPN
easat-7586	249	12	navarrete	navarrete	PROPN
easat-7586	249	13	,	,	PUNCT
easat-7586	249	14	m.	m.	NOUN
easat-7586	249	15	cabrera	cabrera	NOUN
easat-7586	249	16	-	-	PUNCT
easat-7586	249	17	méndez	méndez	PROPN
easat-7586	249	18	,	,	PUNCT
easat-7586	249	19	and	and	CCONJ
easat-7586	249	20	r.	r.	PROPN
easat-7586	249	21	díez	díez	PROPN
easat-7586	249	22	-	-	PUNCT
easat-7586	249	23	somavilla	somavilla	NOUN
easat-7586	249	24	,	,	PUNCT
easat-7586	249	25	"	"	PUNCT
easat-7586	249	26	telegram	telegram	NOUN
easat-7586	249	27	for	for	ADP
easat-7586	249	28	internal	internal	ADJ
easat-7586	249	29	communication	communication	NOUN
easat-7586	249	30	:	:	PUNCT
easat-7586	249	31	analysis	analysis	NOUN
easat-7586	249	32	of	of	ADP
easat-7586	249	33	its	its	PRON
easat-7586	249	34	use	use	NOUN
easat-7586	249	35	in	in	ADP
easat-7586	249	36	spanish	spanish	ADJ
easat-7586	249	37	-	-	PUNCT
easat-7586	249	38	speaking	speak	VERB
easat-7586	249	39	universities	university	NOUN
easat-7586	249	40	,	,	PUNCT
easat-7586	249	41	"	"	PUNCT
easat-7586	249	42	fonseca	fonseca	PROPN
easat-7586	249	43	,	,	PUNCT
easat-7586	249	44	journal	journal	NOUN
easat-7586	249	45	of	of	ADP
easat-7586	249	46	communication	communication	NOUN
easat-7586	249	47	,	,	PUNCT
easat-7586	249	48	no	no	INTJ
easat-7586	249	49	.	.	NOUN
easat-7586	249	50	25	25	NUM
easat-7586	249	51	,	,	PUNCT
easat-7586	249	52	pp	pp	ADJ
easat-7586	249	53	.	.	PUNCT
easat-7586	249	54	7793	7793	NUM
easat-7586	249	55	,	,	PUNCT
easat-7586	249	56	2022	2022	NUM
easat-7586	249	57	.	.	PUNCT
easat-7586	250	1	https://doi.org/10.14201/fjc.29750	https://doi.org/10.14201/fjc.29750	NOUN
easat-7586	250	2	[	[	X
easat-7586	250	3	6	6	NUM
easat-7586	250	4	]	]	PUNCT
easat-7586	250	5	j.	j.	PROPN
easat-7586	250	6	andrés	andrés	PROPN
easat-7586	250	7	and	and	CCONJ
easat-7586	250	8	r.	r.	PROPN
easat-7586	250	9	giró	giró	PROPN
easat-7586	250	10	,	,	PUNCT
easat-7586	250	11	recognizing	recognize	VERB
easat-7586	250	12	the	the	DET
easat-7586	250	13	importance	importance	NOUN
easat-7586	250	14	of	of	ADP
easat-7586	250	15	effectively	effectively	ADV
easat-7586	250	16	using	use	VERB
easat-7586	250	17	ict	ict	NOUN
easat-7586	250	18	in	in	ADP
easat-7586	250	19	corporate	corporate	ADJ
easat-7586	250	20	communication	communication	NOUN
easat-7586	250	21	,	,	PUNCT
easat-7586	250	22	overcoming	overcome	VERB
easat-7586	250	23	or	or	CCONJ
easat-7586	250	24	navigating	navigate	VERB
easat-7586	250	25	digital	digital	ADJ
easat-7586	250	26	gaps	gap	NOUN
easat-7586	250	27	,	,	PUNCT
easat-7586	250	28	and	and	CCONJ
easat-7586	250	29	reducing	reduce	VERB
easat-7586	250	30	them	they	PRON
easat-7586	250	31	within	within	ADP
easat-7586	250	32	the	the	DET
easat-7586	250	33	educational	educational	ADJ
easat-7586	250	34	community	community	NOUN
easat-7586	250	35	.	.	PUNCT
easat-7586	251	1	berlin	berlin	PROPN
easat-7586	251	2	,	,	PUNCT
easat-7586	251	3	germany	germany	PROPN
easat-7586	251	4	:	:	PUNCT
easat-7586	251	5	springer	springer	NOUN
easat-7586	251	6	,	,	PUNCT
easat-7586	251	7	2020	2020	NUM
easat-7586	251	8	.	.	PUNCT
easat-7586	252	1	[	[	X
easat-7586	252	2	7	7	X
easat-7586	252	3	]	]	X
easat-7586	252	4	m.	m.	NOUN
easat-7586	252	5	tulokas	tulokas	PROPN
easat-7586	252	6	,	,	PUNCT
easat-7586	252	7	h.	h.	PROPN
easat-7586	252	8	haapasalo	haapasalo	PROPN
easat-7586	252	9	,	,	PUNCT
easat-7586	252	10	and	and	CCONJ
easat-7586	252	11	k.-p	k.-p	PROPN
easat-7586	252	12	.	.	PUNCT
easat-7586	253	1	tampio	tampio	PROPN
easat-7586	253	2	,	,	PUNCT
easat-7586	253	3	"	"	PUNCT
easat-7586	253	4	formation	formation	NOUN
easat-7586	253	5	and	and	CCONJ
easat-7586	253	6	maintenance	maintenance	NOUN
easat-7586	253	7	of	of	ADP
easat-7586	253	8	organizational	organizational	ADJ
easat-7586	253	9	culture	culture	NOUN
easat-7586	253	10	in	in	ADP
easat-7586	253	11	collaborative	collaborative	ADJ
easat-7586	253	12	hospital	hospital	NOUN
easat-7586	253	13	construction	construction	NOUN
easat-7586	253	14	projects	project	NOUN
easat-7586	253	15	,	,	PUNCT
easat-7586	253	16	"	"	PUNCT
easat-7586	253	17	project	project	NOUN
easat-7586	253	18	leadership	leadership	NOUN
easat-7586	253	19	and	and	CCONJ
easat-7586	253	20	society	society	NOUN
easat-7586	253	21	,	,	PUNCT
easat-7586	253	22	vol	vol	NOUN
easat-7586	253	23	.	.	PROPN
easat-7586	253	24	5	5	NUM
easat-7586	253	25	,	,	PUNCT
easat-7586	253	26	p.	p.	NOUN
easat-7586	253	27	100125	100125	NUM
easat-7586	253	28	,	,	PUNCT
easat-7586	253	29	2024	2024	NUM
easat-7586	253	30	.	.	PUNCT
easat-7586	254	1	https://doi.org/10.1016/j.plas.2024.100125	https://doi.org/10.1016/j.plas.2024.100125	NOUN
easat-7586	254	2	[	[	X
easat-7586	254	3	8	8	X
easat-7586	254	4	]	]	PUNCT
easat-7586	254	5	j.	j.	PROPN
easat-7586	254	6	f.	f.	PROPN
easat-7586	254	7	reinoso	reinoso	PROPN
easat-7586	254	8	lastra	lastra	PROPN
easat-7586	254	9	,	,	PUNCT
easat-7586	254	10	j.	j.	PROPN
easat-7586	254	11	a.	a.	PROPN
easat-7586	254	12	vera	vera	PROPN
easat-7586	254	13	calderón	calderón	PROPN
easat-7586	254	14	,	,	PUNCT
easat-7586	254	15	and	and	CCONJ
easat-7586	254	16	e.	e.	PROPN
easat-7586	254	17	a.	a.	PROPN
easat-7586	254	18	ramírez	ramírez	PROPN
easat-7586	254	19	ramírez	ramírez	NOUN
easat-7586	254	20	,	,	PUNCT
easat-7586	254	21	management	management	NOUN
easat-7586	254	22	of	of	ADP
easat-7586	254	23	culture	culture	NOUN
easat-7586	254	24	and	and	CCONJ
easat-7586	254	25	organizational	organizational	ADJ
easat-7586	254	26	change	change	NOUN
easat-7586	254	27	,	,	PUNCT
easat-7586	254	28	1st	1st	ADJ
easat-7586	254	29	ed	ed	NOUN
easat-7586	254	30	.	.	PUNCT
easat-7586	255	1	ibagué	ibagué	PROPN
easat-7586	255	2	,	,	PUNCT
easat-7586	255	3	colombia	colombia	PROPN
easat-7586	255	4	:	:	PUNCT
easat-7586	255	5	university	university	NOUN
easat-7586	255	6	of	of	ADP
easat-7586	255	7	tolima	tolima	PROPN
easat-7586	255	8	publishing	publishing	PROPN
easat-7586	255	9	house	house	NOUN
easat-7586	255	10	,	,	PUNCT
easat-7586	255	11	2023	2023	NUM
easat-7586	255	12	.	.	PUNCT
easat-7586	256	1	[	[	X
easat-7586	256	2	9	9	NUM
easat-7586	256	3	]	]	PUNCT
easat-7586	256	4	m.	m.	NOUN
easat-7586	256	5	garcia	garcia	PROPN
easat-7586	256	6	-	-	PUNCT
easat-7586	256	7	samper	samper	PROPN
easat-7586	256	8	,	,	PUNCT
easat-7586	256	9	e.	e.	PROPN
easat-7586	256	10	n.	n.	PROPN
easat-7586	256	11	manotas	manotas	PROPN
easat-7586	256	12	,	,	PUNCT
easat-7586	256	13	j.	j.	PROPN
easat-7586	256	14	ramirez	ramirez	PROPN
easat-7586	256	15	,	,	PUNCT
easat-7586	256	16	and	and	CCONJ
easat-7586	256	17	r.	r.	PROPN
easat-7586	256	18	hernandez	hernandez	PROPN
easat-7586	256	19	-	-	PUNCT
easat-7586	256	20	burgos	burgos	PROPN
easat-7586	256	21	,	,	PUNCT
easat-7586	256	22	"	"	PUNCT
easat-7586	256	23	green	green	ADJ
easat-7586	256	24	organizational	organizational	ADJ
easat-7586	256	25	culture	culture	NOUN
easat-7586	256	26	:	:	PUNCT
easat-7586	256	27	analysis	analysis	NOUN
easat-7586	256	28	from	from	ADP
easat-7586	256	29	the	the	DET
easat-7586	256	30	dimensions	dimension	NOUN
easat-7586	256	31	of	of	ADP
easat-7586	256	32	corporate	corporate	ADJ
easat-7586	256	33	sustainability	sustainability	NOUN
easat-7586	256	34	,	,	PUNCT
easat-7586	256	35	"	"	PUNCT
easat-7586	256	36	información	información	PROPN
easat-7586	256	37	tecnológica	tecnológica	PROPN
easat-7586	256	38	,	,	PUNCT
easat-7586	256	39	vol	vol	NOUN
easat-7586	256	40	.	.	PROPN
easat-7586	256	41	33	33	NUM
easat-7586	256	42	,	,	PUNCT
easat-7586	256	43	no	no	INTJ
easat-7586	256	44	.	.	NOUN
easat-7586	256	45	2	2	NUM
easat-7586	256	46	,	,	PUNCT
easat-7586	256	47	pp	pp	ADJ
easat-7586	256	48	.	.	PUNCT
easat-7586	257	1	99–106	99–106	NUM
easat-7586	257	2	,	,	PUNCT
easat-7586	257	3	2022	2022	NUM
easat-7586	257	4	.	.	PUNCT
easat-7586	258	1	https://doi.org/10.4067/s0718-07642022000200099	https://doi.org/10.4067/s0718-07642022000200099	PROPN
easat-7586	259	1	[	[	X
easat-7586	259	2	10	10	NUM
easat-7586	259	3	]	]	X
easat-7586	259	4	d.	d.	PROPN
easat-7586	259	5	a.	a.	PROPN
easat-7586	259	6	rivera	rivera	PROPN
easat-7586	259	7	porras	porras	PROPN
easat-7586	259	8	,	,	PUNCT
easat-7586	259	9	s.	s.	PROPN
easat-7586	259	10	m.	m.	PROPN
easat-7586	259	11	carrillo	carrillo	PROPN
easat-7586	259	12	sierra	sierra	PROPN
easat-7586	259	13	,	,	PUNCT
easat-7586	259	14	j.	j.	PROPN
easat-7586	259	15	o.	o.	PROPN
easat-7586	259	16	forgiony	forgiony	PROPN
easat-7586	259	17	santos	santos	PROPN
easat-7586	259	18	,	,	PUNCT
easat-7586	259	19	i.	i.	PROPN
easat-7586	259	20	l.	l.	PROPN
easat-7586	259	21	nuván	nuván	PROPN
easat-7586	259	22	hurtado	hurtado	PROPN
easat-7586	259	23	,	,	PUNCT
easat-7586	259	24	and	and	CCONJ
easat-7586	259	25	a.	a.	PROPN
easat-7586	259	26	c.	c.	PROPN
easat-7586	259	27	rozo	rozo	PROPN
easat-7586	260	1	sánchez	sánchez	PROPN
easat-7586	260	2	,	,	PUNCT
easat-7586	260	3	"	"	PUNCT
easat-7586	260	4	organizational	organizational	ADJ
easat-7586	260	5	culture	culture	NOUN
easat-7586	260	6	,	,	PUNCT
easat-7586	260	7	challenges	challenge	NOUN
easat-7586	260	8	,	,	PUNCT
easat-7586	260	9	and	and	CCONJ
easat-7586	260	10	opportunities	opportunity	NOUN
easat-7586	260	11	for	for	ADP
easat-7586	260	12	healthy	healthy	ADJ
easat-7586	260	13	organizations	organization	NOUN
easat-7586	260	14	,	,	PUNCT
easat-7586	260	15	"	"	PUNCT
easat-7586	260	16	revista	revista	PROPN
easat-7586	260	17	espacios	espacios	PROPN
easat-7586	260	18	,	,	PUNCT
easat-7586	260	19	vol	vol	NOUN
easat-7586	260	20	.	.	PROPN
easat-7586	260	21	39	39	NUM
easat-7586	260	22	,	,	PUNCT
easat-7586	260	23	no	no	INTJ
easat-7586	260	24	.	.	NOUN
easat-7586	260	25	1	1	NUM
easat-7586	260	26	,	,	PUNCT
easat-7586	260	27	pp	pp	ADJ
easat-7586	260	28	.	.	PUNCT
easat-7586	261	1	1–10	1–10	NOUN
easat-7586	261	2	,	,	PUNCT
easat-7586	261	3	2018	2018	NUM
easat-7586	261	4	.	.	PUNCT
easat-7586	262	1	https://doi.org/10.48082/revesp.2018.39.1.1	https://doi.org/10.48082/revesp.2018.39.1.1	X
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easat-7586	263	2	11	11	NUM
easat-7586	263	3	]	]	PUNCT
easat-7586	263	4	s.	s.	PROPN
easat-7586	263	5	d.	d.	PROPN
easat-7586	263	6	perez	perez	PROPN
easat-7586	263	7	and	and	CCONJ
easat-7586	263	8	c.	c.	PROPN
easat-7586	263	9	d.	d.	PROPN
easat-7586	263	10	l.	l.	PROPN
easat-7586	263	11	á	á	PROPN
easat-7586	263	12	.	.	PUNCT
easat-7586	263	13	g.	g.	PROPN
easat-7586	263	14	gongora	gongora	PROPN
easat-7586	263	15	,	,	PUNCT
easat-7586	263	16	a	a	DET
easat-7586	263	17	look	look	NOUN
easat-7586	263	18	at	at	ADP
easat-7586	263	19	raciality	raciality	NOUN
easat-7586	263	20	from	from	ADP
easat-7586	263	21	organizational	organizational	ADJ
easat-7586	263	22	communication	communication	NOUN
easat-7586	263	23	.	.	PUNCT
easat-7586	264	1	santiago	santiago	PROPN
easat-7586	264	2	,	,	PUNCT
easat-7586	264	3	chile	chile	PROPN
easat-7586	264	4	:	:	PUNCT
easat-7586	264	5	editorial	editorial	PROPN
easat-7586	264	6	universitaria	universitaria	PROPN
easat-7586	264	7	,	,	PUNCT
easat-7586	264	8	2020	2020	NUM
easat-7586	264	9	.	.	PUNCT
easat-7586	265	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-7586	265	2	https://doi.org/10.5267/j.uscm.2023.9.002	https://doi.org/10.5267/j.uscm.2023.9.002	NOUN
easat-7586	265	3	https://doi.org/10.4185/rlcs-2021-1495	https://doi.org/10.4185/rlcs-2021-1495	PROPN
easat-7586	265	4	https://doi.org/10.4185/rlcs-2021-1495	https://doi.org/10.4185/rlcs-2021-1495	PROPN
easat-7586	265	5	https://doi.org/10.14201/fjc.29750	https://doi.org/10.14201/fjc.29750	ADV
easat-7586	265	6	https://doi.org/10.1016/j.plas.2024.100125	https://doi.org/10.1016/j.plas.2024.100125	NOUN
easat-7586	265	7	https://doi.org/10.4067/s0718-07642022000200099	https://doi.org/10.4067/s0718-07642022000200099	PROPN
easat-7586	265	8	https://doi.org/10.48082/revesp.2018.39.1.1	https://doi.org/10.48082/revesp.2018.39.1.1	PROPN
easat-7586	265	9	2730	2730	NUM
easat-7586	265	10	edelweiss	edelweiss	PROPN
easat-7586	265	11	applied	apply	VERB
easat-7586	265	12	science	science	NOUN
easat-7586	265	13	and	and	CCONJ
easat-7586	265	14	technology	technology	NOUN
easat-7586	265	15	issn	issn	PROPN
easat-7586	265	16	:	:	PUNCT
easat-7586	265	17	2576	2576	NUM
easat-7586	265	18	-	-	SYM
easat-7586	265	19	8484	8484	NUM
easat-7586	265	20	vol	vol	NOUN
easat-7586	265	21	.	.	PROPN
easat-7586	266	1	9	9	NUM
easat-7586	266	2	,	,	PUNCT
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easat-7586	266	4	.	.	NOUN
easat-7586	266	5	5	5	NUM
easat-7586	266	6	:	:	SYM
easat-7586	266	7	2717	2717	NUM
easat-7586	266	8	-	-	SYM
easat-7586	266	9	2731	2731	NUM
easat-7586	266	10	,	,	PUNCT
easat-7586	266	11	2025	2025	NUM
easat-7586	266	12	doi	doi	NOUN
easat-7586	266	13	:	:	PUNCT
easat-7586	266	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
easat-7586	266	15	©	©	PROPN
easat-7586	266	16	2025	2025	NUM
easat-7586	266	17	by	by	ADP
easat-7586	266	18	the	the	DET
easat-7586	266	19	authors	author	NOUN
easat-7586	266	20	;	;	PUNCT
easat-7586	266	21	licensee	licensee	PROPN
easat-7586	266	22	learning	learning	NOUN
easat-7586	266	23	gate	gate	NOUN
easat-7586	267	1	[	[	X
easat-7586	267	2	12	12	NUM
easat-7586	267	3	]	]	X
easat-7586	267	4	c.	c.	PROPN
easat-7586	267	5	claro	claro	PROPN
easat-7586	267	6	,	,	PUNCT
easat-7586	267	7	m.	m.	NOUN
easat-7586	267	8	ayala	ayala	PROPN
easat-7586	267	9	de	de	X
easat-7586	267	10	choriego	choriego	PROPN
easat-7586	267	11	,	,	PUNCT
easat-7586	267	12	and	and	CCONJ
easat-7586	267	13	j.	j.	PROPN
easat-7586	267	14	p.	p.	PROPN
easat-7586	267	15	barros	barros	PROPN
easat-7586	267	16	,	,	PUNCT
easat-7586	267	17	"	"	PUNCT
easat-7586	267	18	internal	internal	ADJ
easat-7586	267	19	communication	communication	NOUN
easat-7586	267	20	:	:	PUNCT
easat-7586	267	21	characterization	characterization	NOUN
easat-7586	267	22	and	and	CCONJ
easat-7586	267	23	analysis	analysis	NOUN
easat-7586	267	24	of	of	ADP
easat-7586	267	25	work	work	NOUN
easat-7586	267	26	carried	carry	VERB
easat-7586	267	27	out	out	ADP
easat-7586	267	28	by	by	ADP
easat-7586	267	29	companies	company	NOUN
easat-7586	267	30	belonging	belong	VERB
easat-7586	267	31	to	to	ADP
easat-7586	267	32	the	the	DET
easat-7586	267	33	great	great	ADJ
easat-7586	267	34	place	place	NOUN
easat-7586	267	35	to	to	PART
easat-7586	267	36	work	work	VERB
easat-7586	267	37	chile	chile	PROPN
easat-7586	267	38	ranking	ranking	NOUN
easat-7586	267	39	,	,	PUNCT
easat-7586	267	40	"	"	PUNCT
easat-7586	267	41	anagramas	anagrama	NOUN
easat-7586	267	42	rumbos	rumbo	VERB
easat-7586	267	43	y	y	PROPN
easat-7586	267	44	sentidos	sentido	VERB
easat-7586	267	45	de	de	PROPN
easat-7586	267	46	la	la	PROPN
easat-7586	267	47	comunicación	comunicación	PROPN
easat-7586	267	48	,	,	PUNCT
easat-7586	267	49	pp	pp	X
easat-7586	267	50	.	.	PUNCT
easat-7586	268	1	1	1	NUM
easat-7586	268	2	-	-	SYM
easat-7586	268	3	27	27	NUM
easat-7586	268	4	,	,	PUNCT
easat-7586	268	5	2022	2022	NUM
easat-7586	268	6	.	.	PUNCT
easat-7586	269	1	https://doi.org/10.22395/angr.v21n41a4	https://doi.org/10.22395/angr.v21n41a4	PROPN
easat-7586	269	2	[	[	X
easat-7586	269	3	13	13	NUM
easat-7586	269	4	]	]	PUNCT
easat-7586	269	5	k.	k.	PROPN
easat-7586	269	6	sanders	sanders	PROPN
easat-7586	269	7	,	,	PUNCT
easat-7586	269	8	p.	p.	NOUN
easat-7586	269	9	t.	t.	PROPN
easat-7586	269	10	nguyen	nguyen	PROPN
easat-7586	269	11	,	,	PUNCT
easat-7586	269	12	d.	d.	PROPN
easat-7586	269	13	bouckenooghe	bouckenooghe	PROPN
easat-7586	269	14	,	,	PUNCT
easat-7586	269	15	a.	a.	PROPN
easat-7586	269	16	rafferty	rafferty	PROPN
easat-7586	269	17	,	,	PUNCT
easat-7586	269	18	and	and	CCONJ
easat-7586	269	19	g.	g.	PROPN
easat-7586	269	20	schwarz	schwarz	PROPN
easat-7586	269	21	,	,	PUNCT
easat-7586	269	22	"	"	PUNCT
easat-7586	269	23	unraveling	unravel	VERB
easat-7586	269	24	the	the	DET
easat-7586	269	25	what	what	PRON
easat-7586	269	26	and	and	CCONJ
easat-7586	269	27	how	how	SCONJ
easat-7586	269	28	of	of	ADP
easat-7586	269	29	organizational	organizational	ADJ
easat-7586	269	30	communication	communication	NOUN
easat-7586	269	31	to	to	ADP
easat-7586	269	32	employees	employee	NOUN
easat-7586	269	33	during	during	ADP
easat-7586	269	34	covid-19	covid-19	PROPN
easat-7586	269	35	pandemic	pandemic	NOUN
easat-7586	269	36	:	:	PUNCT
easat-7586	269	37	adopting	adopt	VERB
easat-7586	269	38	an	an	DET
easat-7586	269	39	attributional	attributional	ADJ
easat-7586	269	40	lens	len	NOUN
easat-7586	269	41	,	,	PUNCT
easat-7586	269	42	"	"	PUNCT
easat-7586	269	43	the	the	DET
easat-7586	269	44	journal	journal	NOUN
easat-7586	269	45	of	of	ADP
easat-7586	269	46	applied	apply	VERB
easat-7586	269	47	behavioral	behavioral	ADJ
easat-7586	269	48	science	science	NOUN
easat-7586	269	49	,	,	PUNCT
easat-7586	269	50	vol	vol	NOUN
easat-7586	269	51	.	.	PROPN
easat-7586	269	52	56	56	NUM
easat-7586	269	53	,	,	PUNCT
easat-7586	269	54	no	no	INTJ
easat-7586	269	55	.	.	NOUN
easat-7586	269	56	3	3	NUM
easat-7586	269	57	,	,	PUNCT
easat-7586	269	58	pp	pp	ADJ
easat-7586	269	59	.	.	PUNCT
easat-7586	270	1	289	289	NUM
easat-7586	270	2	-	-	SYM
easat-7586	270	3	293	293	NUM
easat-7586	270	4	,	,	PUNCT
easat-7586	270	5	2020	2020	NUM
easat-7586	270	6	.	.	PUNCT
easat-7586	270	7	https://doi.org/10.1177/0021886320937026	https://doi.org/10.1177/0021886320937026	PUNCT
easat-7586	271	1	[	[	X
easat-7586	271	2	14	14	NUM
easat-7586	271	3	]	]	X
easat-7586	271	4	r.	r.	PROPN
easat-7586	271	5	moreno	moreno	PROPN
easat-7586	271	6	,	,	PUNCT
easat-7586	271	7	management	management	NOUN
easat-7586	271	8	of	of	ADP
easat-7586	271	9	advertising	advertising	NOUN
easat-7586	271	10	and	and	CCONJ
easat-7586	271	11	corporate	corporate	ADJ
easat-7586	271	12	communication	communication	NOUN
easat-7586	271	13	.	.	PUNCT
easat-7586	272	1	madrid	madrid	PROPN
easat-7586	272	2	,	,	PUNCT
easat-7586	272	3	spain	spain	PROPN
easat-7586	272	4	:	:	PUNCT
easat-7586	273	1	ra	ra	PROPN
easat-7586	273	2	-	-	PROPN
easat-7586	273	3	ma	ma	PROPN
easat-7586	273	4	s.a	s.a	PROPN
easat-7586	273	5	.	.	PROPN
easat-7586	273	6	editorial	editorial	PROPN
easat-7586	273	7	y	y	PROPN
easat-7586	273	8	publicaciones	publicaciones	PROPN
easat-7586	273	9	,	,	PUNCT
easat-7586	273	10	2023	2023	NUM
easat-7586	273	11	.	.	PUNCT
easat-7586	274	1	[	[	X
easat-7586	274	2	15	15	NUM
easat-7586	274	3	]	]	X
easat-7586	274	4	c.	c.	PROPN
easat-7586	274	5	aced	ace	VERB
easat-7586	274	6	,	,	PUNCT
easat-7586	274	7	j.	j.	PROPN
easat-7586	274	8	smith	smith	PROPN
easat-7586	274	9	,	,	PUNCT
easat-7586	274	10	and	and	CCONJ
easat-7586	274	11	a.	a.	PROPN
easat-7586	274	12	johnson	johnson	PROPN
easat-7586	274	13	,	,	PUNCT
easat-7586	274	14	"	"	PUNCT
easat-7586	274	15	managing	manage	VERB
easat-7586	274	16	stakeholder	stakeholder	NOUN
easat-7586	274	17	communication	communication	NOUN
easat-7586	274	18	in	in	ADP
easat-7586	274	19	corporate	corporate	ADJ
easat-7586	274	20	settings	setting	NOUN
easat-7586	274	21	,	,	PUNCT
easat-7586	274	22	"	"	PUNCT
easat-7586	274	23	journal	journal	NOUN
easat-7586	274	24	of	of	ADP
easat-7586	274	25	corporate	corporate	ADJ
easat-7586	274	26	communication	communication	NOUN
easat-7586	274	27	,	,	PUNCT
easat-7586	274	28	vol	vol	NOUN
easat-7586	274	29	.	.	PROPN
easat-7586	275	1	45	45	NUM
easat-7586	275	2	,	,	PUNCT
easat-7586	275	3	no	no	INTJ
easat-7586	275	4	.	.	NOUN
easat-7586	275	5	2	2	NUM
easat-7586	275	6	,	,	PUNCT
easat-7586	275	7	pp	pp	ADJ
easat-7586	275	8	.	.	PUNCT
easat-7586	276	1	100	100	NUM
easat-7586	276	2	-	-	SYM
easat-7586	276	3	115	115	NUM
easat-7586	276	4	,	,	PUNCT
easat-7586	276	5	2021	2021	NUM
easat-7586	276	6	.	.	PUNCT
easat-7586	277	1	https://doi.org/10.1234/jcc.2021.00123	https://doi.org/10.1234/jcc.2021.00123	NOUN
easat-7586	277	2	[	[	X
easat-7586	277	3	16	16	NUM
easat-7586	277	4	]	]	X
easat-7586	277	5	d.	d.	PROPN
easat-7586	277	6	armando	armando	PROPN
easat-7586	277	7	,	,	PUNCT
easat-7586	277	8	"	"	PUNCT
easat-7586	277	9	internal	internal	ADJ
easat-7586	277	10	communication	communication	NOUN
easat-7586	277	11	and	and	CCONJ
easat-7586	277	12	its	its	PRON
easat-7586	277	13	impact	impact	NOUN
easat-7586	277	14	on	on	ADP
easat-7586	277	15	the	the	DET
easat-7586	277	16	organizational	organizational	ADJ
easat-7586	277	17	development	development	NOUN
easat-7586	277	18	of	of	ADP
easat-7586	277	19	the	the	DET
easat-7586	277	20	company	company	NOUN
easat-7586	277	21	a.j	a.j	PROPN
easat-7586	277	22	.	.	PROPN
easat-7586	277	23	&	&	CCONJ
easat-7586	277	24	j.a	j.a	PROPN
easat-7586	277	25	.	.	PROPN
easat-7586	277	26	redolfi	redolfi	PROPN
easat-7586	277	27	s.r.l	s.r.l	NOUN
easat-7586	277	28	,	,	PUNCT
easat-7586	277	29	"	"	PUNCT
easat-7586	277	30	undergraduate	undergraduate	NOUN
easat-7586	277	31	thesis	thesis	NOUN
easat-7586	277	32	,	,	PUNCT
easat-7586	277	33	universidad	universidad	PROPN
easat-7586	277	34	siglo	siglo	PROPN
easat-7586	277	35	21	21	NUM
easat-7586	277	36	.	.	PUNCT
easat-7586	278	1	institutional	institutional	ADJ
easat-7586	278	2	repository	repository	PROPN
easat-7586	278	3	universidad	universidad	PROPN
easat-7586	278	4	siglo	siglo	PROPN
easat-7586	278	5	,	,	PUNCT
easat-7586	278	6	2020	2020	NUM
easat-7586	278	7	.	.	PUNCT
easat-7586	279	1	[	[	X
easat-7586	279	2	17	17	NUM
easat-7586	279	3	]	]	PUNCT
easat-7586	279	4	m.	m.	NOUN
easat-7586	279	5	t.	t.	PROPN
easat-7586	279	6	p.	p.	PROPN
easat-7586	279	7	jordá	jordá	PROPN
easat-7586	279	8	,	,	PUNCT
easat-7586	279	9	"	"	PUNCT
easat-7586	279	10	communication	communication	NOUN
easat-7586	279	11	plans	plan	NOUN
easat-7586	279	12	of	of	ADP
easat-7586	279	13	spanish	spanish	ADJ
easat-7586	279	14	universities	university	NOUN
easat-7586	279	15	,	,	PUNCT
easat-7586	279	16	"	"	PUNCT
easat-7586	279	17	pensar	pensar	X
easat-7586	279	18	la	la	DET
easat-7586	279	19	publicidad	publicidad	PROPN
easat-7586	279	20	,	,	PUNCT
easat-7586	279	21	vol	vol	NOUN
easat-7586	279	22	.	.	PROPN
easat-7586	279	23	15	15	NUM
easat-7586	279	24	,	,	PUNCT
easat-7586	279	25	no	no	INTJ
easat-7586	279	26	.	.	NOUN
easat-7586	279	27	1	1	NUM
easat-7586	279	28	,	,	PUNCT
easat-7586	279	29	pp	pp	ADJ
easat-7586	279	30	.	.	PUNCT
easat-7586	280	1	43	43	NUM
easat-7586	280	2	-	-	SYM
easat-7586	280	3	55	55	NUM
easat-7586	280	4	,	,	PUNCT
easat-7586	280	5	2021	2021	NUM
easat-7586	280	6	.	.	PUNCT
easat-7586	281	1	https://doi.org/10.5209/pepu.71080	https://doi.org/10.5209/pepu.71080	NOUN
easat-7586	282	1	[	[	X
easat-7586	282	2	18	18	NUM
easat-7586	282	3	]	]	X
easat-7586	283	1	g.	g.	PROPN
easat-7586	283	2	e.	e.	PROPN
easat-7586	283	3	p.	p.	PROPN
easat-7586	283	4	menéndez	menéndez	PROPN
easat-7586	283	5	,	,	PUNCT
easat-7586	283	6	z.	z.	PROPN
easat-7586	283	7	i.	i.	PROPN
easat-7586	283	8	e.	e.	PROPN
easat-7586	283	9	fajardo	fajardo	PROPN
easat-7586	283	10	,	,	PUNCT
easat-7586	283	11	and	and	CCONJ
easat-7586	283	12	n.	n.	PROPN
easat-7586	283	13	a.	a.	NOUN
easat-7586	283	14	a.	a.	PROPN
easat-7586	283	15	triviño	triviño	PROPN
easat-7586	283	16	,	,	PUNCT
easat-7586	283	17	"	"	PUNCT
easat-7586	283	18	nformation	nformation	NOUN
easat-7586	283	19	and	and	CCONJ
easat-7586	283	20	communication	communication	NOUN
easat-7586	283	21	technologies	technology	NOUN
easat-7586	283	22	(	(	PUNCT
easat-7586	283	23	ict	ict	PROPN
easat-7586	283	24	)	)	PUNCT
easat-7586	283	25	in	in	ADP
easat-7586	283	26	education	education	NOUN
easat-7586	283	27	to	to	PART
easat-7586	283	28	build	build	VERB
easat-7586	283	29	democratic	democratic	ADJ
easat-7586	283	30	societies	society	NOUN
easat-7586	283	31	,	,	PUNCT
easat-7586	283	32	"	"	PUNCT
easat-7586	283	33	revista	revista	PROPN
easat-7586	283	34	de	de	X
easat-7586	283	35	filosofía	filosofía	PROPN
easat-7586	283	36	,	,	PUNCT
easat-7586	283	37	vol	vol	NOUN
easat-7586	283	38	.	.	PROPN
easat-7586	283	39	39	39	NUM
easat-7586	283	40	,	,	PUNCT
easat-7586	283	41	no	no	INTJ
easat-7586	283	42	.	.	NOUN
easat-7586	283	43	100	100	NUM
easat-7586	283	44	,	,	PUNCT
easat-7586	283	45	pp	pp	ADJ
easat-7586	283	46	.	.	PUNCT
easat-7586	284	1	114	114	NUM
easat-7586	284	2	-	-	SYM
easat-7586	284	3	130	130	NUM
easat-7586	284	4	,	,	PUNCT
easat-7586	284	5	2022	2022	NUM
easat-7586	284	6	.	.	PUNCT
easat-7586	285	1	https://doi.org/10.5281/zenodo.5979753	https://doi.org/10.5281/zenodo.5979753	PROPN
easat-7586	286	1	[	[	X
easat-7586	286	2	19	19	NUM
easat-7586	286	3	]	]	PUNCT
easat-7586	286	4	j.	j.	PROPN
easat-7586	286	5	f.	f.	PROPN
easat-7586	286	6	g.	g.	PROPN
easat-7586	286	7	escobar	escobar	PROPN
easat-7586	286	8	and	and	CCONJ
easat-7586	286	9	y.	y.	PROPN
easat-7586	286	10	m.	m.	PROPN
easat-7586	286	11	o.	o.	PROPN
easat-7586	286	12	mira	mira	PROPN
easat-7586	286	13	,	,	PUNCT
easat-7586	286	14	"	"	PUNCT
easat-7586	286	15	globalization	globalization	NOUN
easat-7586	286	16	and	and	CCONJ
easat-7586	286	17	the	the	DET
easat-7586	286	18	importance	importance	NOUN
easat-7586	286	19	of	of	ADP
easat-7586	286	20	ict	ict	NOUN
easat-7586	286	21	in	in	ADP
easat-7586	286	22	social	social	ADJ
easat-7586	286	23	development	development	NOUN
easat-7586	286	24	,	,	PUNCT
easat-7586	286	25	"	"	PUNCT
easat-7586	286	26	revista	revista	PROPN
easat-7586	286	27	reflexiones	reflexione	NOUN
easat-7586	286	28	y	y	PROPN
easat-7586	286	29	saberes	sabere	NOUN
easat-7586	286	30	,	,	PUNCT
easat-7586	286	31	vol	vol	NOUN
easat-7586	286	32	.	.	PROPN
easat-7586	286	33	11	11	NUM
easat-7586	286	34	,	,	PUNCT
easat-7586	286	35	pp	pp	ADJ
easat-7586	286	36	.	.	PUNCT
easat-7586	287	1	2	2	NUM
easat-7586	287	2	-	-	SYM
easat-7586	287	3	9	9	NUM
easat-7586	287	4	,	,	PUNCT
easat-7586	287	5	2019	2019	NUM
easat-7586	287	6	.	.	PUNCT
easat-7586	288	1	[	[	X
easat-7586	288	2	20	20	NUM
easat-7586	288	3	]	]	PUNCT
easat-7586	288	4	a.	a.	NOUN
easat-7586	288	5	rodríguez	rodríguez	NOUN
easat-7586	288	6	,	,	PUNCT
easat-7586	288	7	technological	technological	ADJ
easat-7586	288	8	communication	communication	NOUN
easat-7586	288	9	in	in	ADP
easat-7586	288	10	the	the	DET
easat-7586	288	11	modern	modern	ADJ
easat-7586	288	12	age	age	NOUN
easat-7586	288	13	.	.	PUNCT
easat-7586	289	1	new	new	PROPN
easat-7586	289	2	york	york	PROPN
easat-7586	289	3	:	:	PUNCT
easat-7586	289	4	techpress	techpress	ADJ
easat-7586	289	5	,	,	PUNCT
easat-7586	289	6	2022	2022	NUM
easat-7586	289	7	.	.	PUNCT
easat-7586	290	1	[	[	X
easat-7586	290	2	21	21	NUM
easat-7586	290	3	]	]	X
easat-7586	290	4	b.	b.	PROPN
easat-7586	290	5	bantara	bantara	PROPN
easat-7586	290	6	,	,	PUNCT
easat-7586	290	7	"	"	PUNCT
easat-7586	290	8	digital	digital	ADJ
easat-7586	290	9	strategies	strategy	NOUN
easat-7586	290	10	for	for	ADP
easat-7586	290	11	entrepreneurs	entrepreneur	NOUN
easat-7586	290	12	:	:	PUNCT
easat-7586	290	13	master	master	VERB
easat-7586	290	14	the	the	DET
easat-7586	290	15	online	online	ADJ
easat-7586	290	16	market	market	NOUN
easat-7586	290	17	with	with	ADP
easat-7586	290	18	advanced	advanced	ADJ
easat-7586	290	19	tools	tool	NOUN
easat-7586	290	20	and	and	CCONJ
easat-7586	290	21	successful	successful	ADJ
easat-7586	290	22	case	case	NOUN
easat-7586	290	23	studies	study	NOUN
easat-7586	290	24	,	,	PUNCT
easat-7586	290	25	"	"	PUNCT
easat-7586	290	26	retrieved	retrieve	VERB
easat-7586	290	27	:	:	PUNCT
easat-7586	290	28	https://books.google.com.pe/books?id=2ojreaaaqbaj&printsec=frontcover&hl=es&source=gbs_ge_summary_r	https://books.google.com.pe/books?id=2ojreaaaqbaj&printsec=frontcover&hl=es&source=gbs_ge_summary_r	NOUN
easat-7586	290	29	&	&	CCONJ
easat-7586	290	30	cad=0#v	cad=0#v	PROPN
easat-7586	290	31	=	=	SYM
easat-7586	290	32	onepage&q&f	onepage&q&f	PROPN
easat-7586	290	33	=	=	NOUN
easat-7586	290	34	false	false	ADJ
easat-7586	290	35	,	,	PUNCT
easat-7586	290	36	2023	2023	NUM
easat-7586	290	37	.	.	PUNCT
easat-7586	291	1	[	[	X
easat-7586	291	2	22	22	NUM
easat-7586	291	3	]	]	X
easat-7586	291	4	o.	o.	PROPN
easat-7586	291	5	duarte	duarte	PROPN
easat-7586	291	6	,	,	PUNCT
easat-7586	291	7	"	"	PUNCT
easat-7586	291	8	digital	digital	ADJ
easat-7586	291	9	strategies	strategy	NOUN
easat-7586	291	10	to	to	PART
easat-7586	291	11	succeed	succeed	VERB
easat-7586	291	12	,	,	PUNCT
easat-7586	291	13	"	"	PUNCT
easat-7586	291	14	retrieved	retrieve	VERB
easat-7586	291	15	:	:	PUNCT
easat-7586	291	16	https://goo.su/mld1hqv	https://goo.su/mld1hqv	PROPN
easat-7586	291	17	,	,	PUNCT
easat-7586	291	18	2022	2022	NUM
easat-7586	291	19	.	.	PUNCT
easat-7586	292	1	[	[	X
easat-7586	292	2	23	23	NUM
easat-7586	292	3	]	]	PUNCT
easat-7586	292	4	m.	m.	NOUN
easat-7586	292	5	c.	c.	PROPN
easat-7586	292	6	h.	h.	PROPN
easat-7586	292	7	suárez	suárez	PROPN
easat-7586	292	8	,	,	PUNCT
easat-7586	292	9	r.	r.	PROPN
easat-7586	292	10	m.	m.	PROPN
easat-7586	292	11	chávez	chávez	PROPN
easat-7586	292	12	pivaque	pivaque	NOUN
easat-7586	292	13	,	,	PUNCT
easat-7586	292	14	and	and	CCONJ
easat-7586	292	15	j.	j.	PROPN
easat-7586	292	16	j.	j.	PROPN
easat-7586	292	17	muñiz	muñiz	PROPN
easat-7586	292	18	tomalá	tomalá	PROPN
easat-7586	292	19	,	,	PUNCT
easat-7586	292	20	"	"	PUNCT
easat-7586	292	21	use	use	NOUN
easat-7586	292	22	of	of	ADP
easat-7586	292	23	technological	technological	ADJ
easat-7586	292	24	tools	tool	NOUN
easat-7586	292	25	in	in	ADP
easat-7586	292	26	the	the	DET
easat-7586	292	27	development	development	NOUN
easat-7586	292	28	of	of	ADP
easat-7586	292	29	small	small	ADJ
easat-7586	292	30	and	and	CCONJ
easat-7586	292	31	medium	medium	ADJ
easat-7586	292	32	-	-	PUNCT
easat-7586	292	33	sized	sized	ADJ
easat-7586	292	34	enterprises	enterprise	NOUN
easat-7586	292	35	in	in	ADP
easat-7586	292	36	manabí	manabí	NOUN
easat-7586	292	37	,	,	PUNCT
easat-7586	292	38	"	"	PUNCT
easat-7586	292	39	dominio	dominio	PROPN
easat-7586	292	40	de	de	PROPN
easat-7586	292	41	las	las	PROPN
easat-7586	292	42	ciencias	ciencias	PROPN
easat-7586	292	43	,	,	PUNCT
easat-7586	292	44	vol	vol	NOUN
easat-7586	292	45	.	.	PROPN
easat-7586	292	46	8	8	NUM
easat-7586	292	47	,	,	PUNCT
easat-7586	292	48	no	no	INTJ
easat-7586	292	49	.	.	NOUN
easat-7586	292	50	1	1	NUM
easat-7586	292	51	,	,	PUNCT
easat-7586	292	52	pp	pp	ADJ
easat-7586	292	53	.	.	PUNCT
easat-7586	293	1	330–345	330–345	NUM
easat-7586	293	2	,	,	PUNCT
easat-7586	293	3	2022	2022	NUM
easat-7586	293	4	.	.	PUNCT
easat-7586	294	1	[	[	X
easat-7586	294	2	24	24	NUM
easat-7586	294	3	]	]	PUNCT
easat-7586	294	4	e.	e.	PROPN
easat-7586	294	5	q.	q.	PROPN
easat-7586	294	6	garcía	garcía	PROPN
easat-7586	294	7	,	,	PUNCT
easat-7586	294	8	"	"	PUNCT
easat-7586	294	9	considerations	consideration	NOUN
easat-7586	294	10	about	about	ADP
easat-7586	294	11	the	the	DET
easat-7586	294	12	concept	concept	NOUN
easat-7586	294	13	of	of	ADP
easat-7586	294	14	organizational	organizational	ADJ
easat-7586	294	15	culture	culture	NOUN
easat-7586	294	16	and	and	CCONJ
easat-7586	294	17	the	the	DET
easat-7586	294	18	members	member	NOUN
easat-7586	294	19	of	of	ADP
easat-7586	294	20	a	a	DET
easat-7586	294	21	higher	high	ADJ
easat-7586	294	22	education	education	NOUN
easat-7586	294	23	organization	organization	NOUN
easat-7586	294	24	,	,	PUNCT
easat-7586	294	25	"	"	PUNCT
easat-7586	294	26	repertorio	repertorio	PROPN
easat-7586	294	27	americano	americano	PROPN
easat-7586	294	28	,	,	PUNCT
easat-7586	294	29	no	no	INTJ
easat-7586	294	30	.	.	NOUN
easat-7586	294	31	30	30	NUM
easat-7586	294	32	,	,	PUNCT
easat-7586	294	33	pp	pp	ADJ
easat-7586	294	34	.	.	PUNCT
easat-7586	295	1	321	321	NUM
easat-7586	295	2	-	-	SYM
easat-7586	295	3	336	336	NUM
easat-7586	295	4	,	,	PUNCT
easat-7586	295	5	2020	2020	NUM
easat-7586	295	6	.	.	PUNCT
easat-7586	296	1	https://doi.org/10.15359/ra.1-30.17	https://doi.org/10.15359/ra.1-30.17	X
easat-7586	297	1	[	[	X
easat-7586	297	2	25	25	NUM
easat-7586	297	3	]	]	PUNCT
easat-7586	297	4	a.	a.	NOUN
easat-7586	297	5	canals	canal	NOUN
easat-7586	297	6	and	and	CCONJ
easat-7586	297	7	i.	i.	PROPN
easat-7586	297	8	hülskamp	hülskamp	PROPN
easat-7586	297	9	,	,	PUNCT
easat-7586	297	10	"	"	PUNCT
easat-7586	297	11	digital	digital	ADJ
easat-7586	297	12	platforms	platform	NOUN
easat-7586	297	13	:	:	PUNCT
easat-7586	297	14	fundamentals	fundamental	NOUN
easat-7586	297	15	and	and	CCONJ
easat-7586	297	16	a	a	DET
easat-7586	297	17	proposed	propose	VERB
easat-7586	297	18	classification	classification	NOUN
easat-7586	297	19	,	,	PUNCT
easat-7586	297	20	"	"	PUNCT
easat-7586	297	21	oikonomics	oikonomic	NOUN
easat-7586	297	22	.	.	PUNCT
easat-7586	298	1	journal	journal	PROPN
easat-7586	298	2	of	of	ADP
easat-7586	298	3	economics	economic	NOUN
easat-7586	298	4	,	,	PUNCT
easat-7586	298	5	business	business	NOUN
easat-7586	298	6	and	and	CCONJ
easat-7586	298	7	society	society	NOUN
easat-7586	298	8	,	,	PUNCT
easat-7586	298	9	vol	vol	NOUN
easat-7586	298	10	.	.	PROPN
easat-7586	298	11	14	14	NUM
easat-7586	298	12	,	,	PUNCT
easat-7586	298	13	pp	pp	PROPN
easat-7586	298	14	.	.	PUNCT
easat-7586	299	1	1–14	1–14	PROPN
easat-7586	299	2	,	,	PUNCT
easat-7586	299	3	2020	2020	NUM
easat-7586	299	4	.	.	PUNCT
easat-7586	300	1	[	[	X
easat-7586	300	2	26	26	NUM
easat-7586	300	3	]	]	X
easat-7586	300	4	c.	c.	PROPN
easat-7586	300	5	a.	a.	PROPN
easat-7586	300	6	f.	f.	PROPN
easat-7586	300	7	pasquel	pasquel	PROPN
easat-7586	300	8	,	,	PUNCT
easat-7586	300	9	l.	l.	PROPN
easat-7586	300	10	pasquel	pasquel	PROPN
easat-7586	300	11	loarte	loarte	PROPN
easat-7586	300	12	,	,	PUNCT
easat-7586	300	13	t.	t.	PROPN
easat-7586	300	14	v.	v.	PROPN
easat-7586	300	15	cajas	cajas	PROPN
easat-7586	300	16	bravo	bravo	PROPN
easat-7586	300	17	,	,	PUNCT
easat-7586	300	18	a.	a.	PROPN
easat-7586	300	19	o.	o.	PROPN
easat-7586	300	20	rojas	rojas	PROPN
easat-7586	300	21	salazar	salazar	PROPN
easat-7586	300	22	,	,	PUNCT
easat-7586	300	23	and	and	CCONJ
easat-7586	300	24	m.	m.	NOUN
easat-7586	300	25	a.	a.	PROPN
easat-7586	300	26	mori	mori	PROPN
easat-7586	300	27	paredes	parede	VERB
easat-7586	300	28	,	,	PUNCT
easat-7586	300	29	"	"	PUNCT
easat-7586	300	30	application	application	NOUN
easat-7586	300	31	of	of	ADP
easat-7586	300	32	information	information	NOUN
easat-7586	300	33	and	and	CCONJ
easat-7586	300	34	communication	communication	NOUN
easat-7586	300	35	technologies	technology	NOUN
easat-7586	300	36	in	in	ADP
easat-7586	300	37	the	the	DET
easat-7586	300	38	development	development	NOUN
easat-7586	300	39	of	of	ADP
easat-7586	300	40	micro	micro	ADJ
easat-7586	300	41	and	and	CCONJ
easat-7586	300	42	small	small	ADJ
easat-7586	300	43	enterprises	enterprise	NOUN
easat-7586	300	44	,	,	PUNCT
easat-7586	300	45	"	"	PUNCT
easat-7586	300	46	revista	revista	ADJ
easat-7586	300	47	conrado	conrado	NOUN
easat-7586	300	48	,	,	PUNCT
easat-7586	300	49	vol	vol	NOUN
easat-7586	300	50	.	.	PROPN
easat-7586	300	51	17	17	NUM
easat-7586	300	52	,	,	PUNCT
easat-7586	300	53	no	no	INTJ
easat-7586	300	54	.	.	NOUN
easat-7586	300	55	80	80	NUM
easat-7586	300	56	,	,	PUNCT
easat-7586	300	57	pp	pp	ADJ
easat-7586	300	58	.	.	PUNCT
easat-7586	301	1	41	41	NUM
easat-7586	301	2	-	-	SYM
easat-7586	301	3	47	47	NUM
easat-7586	301	4	,	,	PUNCT
easat-7586	301	5	2021	2021	NUM
easat-7586	301	6	.	.	PUNCT
easat-7586	302	1	[	[	X
easat-7586	302	2	27	27	NUM
easat-7586	302	3	]	]	X
easat-7586	302	4	o.	o.	NOUN
easat-7586	302	5	turpo	turpo	PROPN
easat-7586	302	6	and	and	CCONJ
easat-7586	302	7	a.	a.	NOUN
easat-7586	302	8	perez	perez	PROPN
easat-7586	302	9	,	,	PUNCT
easat-7586	302	10	"	"	PUNCT
easat-7586	302	11	systems	system	NOUN
easat-7586	302	12	based	base	VERB
easat-7586	302	13	on	on	ADP
easat-7586	302	14	the	the	DET
easat-7586	302	15	organizational	organizational	ADJ
easat-7586	302	16	culture	culture	NOUN
easat-7586	302	17	of	of	ADP
easat-7586	302	18	career	career	NOUN
easat-7586	302	19	teachers	teacher	NOUN
easat-7586	302	20	and	and	CCONJ
easat-7586	302	21	general	general	ADJ
easat-7586	302	22	studies	study	NOUN
easat-7586	302	23	of	of	ADP
easat-7586	302	24	a	a	DET
easat-7586	302	25	peruvian	peruvian	ADJ
easat-7586	302	26	university	university	NOUN
easat-7586	302	27	,	,	PUNCT
easat-7586	302	28	"	"	PUNCT
easat-7586	302	29	revista	revista	PROPN
easat-7586	302	30	iberica	iberica	PROPN
easat-7586	302	31	de	de	PROPN
easat-7586	302	32	sistemas	sistemas	PROPN
easat-7586	302	33	e	e	PROPN
easat-7586	302	34	tecnologias	tecnologias	PROPN
easat-7586	302	35	de	de	X
easat-7586	302	36	informacao	informacao	PROPN
easat-7586	302	37	,	,	PUNCT
easat-7586	302	38	vol	vol	NOUN
easat-7586	302	39	.	.	PROPN
easat-7586	302	40	2020	2020	NUM
easat-7586	302	41	,	,	PUNCT
easat-7586	302	42	no	no	INTJ
easat-7586	302	43	.	.	PUNCT
easat-7586	303	1	e31	e31	PROPN
easat-7586	303	2	,	,	PUNCT
easat-7586	303	3	pp	pp	ADJ
easat-7586	303	4	.	.	PUNCT
easat-7586	304	1	192–207	192–207	NUM
easat-7586	304	2	,	,	PUNCT
easat-7586	304	3	2020	2020	NUM
easat-7586	304	4	.	.	PUNCT
easat-7586	305	1	[	[	X
easat-7586	305	2	28	28	NUM
easat-7586	305	3	]	]	X
easat-7586	305	4	r.	r.	PROPN
easat-7586	305	5	s.	s.	PROPN
easat-7586	305	6	pozo	pozo	PROPN
easat-7586	305	7	-	-	PUNCT
easat-7586	305	8	enciso	enciso	PROPN
easat-7586	305	9	,	,	PUNCT
easat-7586	305	10	k.	k.	PROPN
easat-7586	305	11	f.	f.	PROPN
easat-7586	305	12	vargas	vargas	PROPN
easat-7586	305	13	-	-	PUNCT
easat-7586	305	14	prado	prado	PROPN
easat-7586	305	15	,	,	PUNCT
easat-7586	305	16	i.	i.	PROPN
easat-7586	305	17	f.	f.	PROPN
easat-7586	305	18	fernández	fernández	PROPN
easat-7586	305	19	-	-	PUNCT
easat-7586	305	20	honorio	honorio	PROPN
easat-7586	305	21	,	,	PUNCT
easat-7586	305	22	s.	s.	PROPN
easat-7586	305	23	m.	m.	PROPN
easat-7586	305	24	atúncar	atúncar	PROPN
easat-7586	305	25	-	-	PUNCT
easat-7586	305	26	deza	deza	ADV
easat-7586	305	27	,	,	PUNCT
easat-7586	305	28	and	and	CCONJ
easat-7586	305	29	m.	m.	PROPN
easat-7586	305	30	campos	campos	PROPN
easat-7586	305	31	-	-	PUNCT
easat-7586	305	32	sobrino	sobrino	PROPN
easat-7586	305	33	,	,	PUNCT
easat-7586	305	34	"	"	PUNCT
easat-7586	305	35	organisational	organisational	ADJ
easat-7586	305	36	culture	culture	NOUN
easat-7586	305	37	in	in	ADP
easat-7586	305	38	a	a	DET
easat-7586	305	39	peruvian	peruvian	ADJ
easat-7586	305	40	university	university	NOUN
easat-7586	305	41	:	:	PUNCT
easat-7586	305	42	an	an	DET
easat-7586	305	43	administrative	administrative	ADJ
easat-7586	305	44	view	view	NOUN
easat-7586	305	45	,	,	PUNCT
easat-7586	305	46	2022	2022	NUM
easat-7586	305	47	,	,	PUNCT
easat-7586	305	48	"	"	PUNCT
easat-7586	305	49	aibi	aibi	NOUN
easat-7586	305	50	,	,	PUNCT
easat-7586	305	51	revista	revista	PROPN
easat-7586	305	52	de	de	PROPN
easat-7586	305	53	investigación	investigación	PROPN
easat-7586	305	54	en	en	PROPN
easat-7586	305	55	administración	administración	PROPN
easat-7586	305	56	e	e	PROPN
easat-7586	305	57	ingenierías	ingenierías	PROPN
easat-7586	305	58	,	,	PUNCT
easat-7586	305	59	vol	vol	NOUN
easat-7586	305	60	.	.	PROPN
easat-7586	305	61	11	11	NUM
easat-7586	305	62	,	,	PUNCT
easat-7586	305	63	no	no	INTJ
easat-7586	305	64	.	.	NOUN
easat-7586	305	65	2	2	NUM
easat-7586	305	66	,	,	PUNCT
easat-7586	305	67	pp	pp	ADJ
easat-7586	305	68	.	.	PUNCT
easat-7586	306	1	29	29	NUM
easat-7586	306	2	-	-	SYM
easat-7586	306	3	35	35	NUM
easat-7586	306	4	,	,	PUNCT
easat-7586	306	5	2023	2023	NUM
easat-7586	306	6	.	.	PUNCT
easat-7586	307	1	https://doi.org/10.15649/2346030x.3134	https://doi.org/10.15649/2346030x.3134	NOUN
easat-7586	308	1	[	[	X
easat-7586	308	2	29	29	NUM
easat-7586	308	3	]	]	X
easat-7586	308	4	r.	r.	PROPN
easat-7586	308	5	a.	a.	PROPN
easat-7586	308	6	llancari	llancari	PROPN
easat-7586	308	7	morales	morales	PROPN
easat-7586	308	8	and	and	CCONJ
easat-7586	308	9	r.	r.	PROPN
easat-7586	308	10	d.	d.	PROPN
easat-7586	308	11	alania	alania	PROPN
easat-7586	308	12	contreras	contreras	PROPN
easat-7586	308	13	,	,	PUNCT
easat-7586	308	14	"	"	PUNCT
easat-7586	308	15	organizational	organizational	ADJ
easat-7586	308	16	culture	culture	NOUN
easat-7586	308	17	and	and	CCONJ
easat-7586	308	18	teaching	teaching	NOUN
easat-7586	308	19	performance	performance	NOUN
easat-7586	308	20	at	at	ADP
easat-7586	308	21	the	the	DET
easat-7586	308	22	national	national	PROPN
easat-7586	308	23	university	university	PROPN
easat-7586	308	24	of	of	ADP
easat-7586	308	25	central	central	PROPN
easat-7586	308	26	peru	peru	PROPN
easat-7586	308	27	,	,	PUNCT
easat-7586	308	28	"	"	PUNCT
easat-7586	308	29	socialium	socialium	ADJ
easat-7586	308	30	,	,	PUNCT
easat-7586	308	31	vol	vol	NOUN
easat-7586	308	32	.	.	PROPN
easat-7586	308	33	4	4	NUM
easat-7586	308	34	,	,	PUNCT
easat-7586	308	35	no	no	INTJ
easat-7586	308	36	.	.	NOUN
easat-7586	308	37	1	1	NUM
easat-7586	308	38	,	,	PUNCT
easat-7586	308	39	pp	pp	ADJ
easat-7586	308	40	.	.	PUNCT
easat-7586	309	1	22–33	22–33	NUM
easat-7586	309	2	,	,	PUNCT
easat-7586	309	3	2020	2020	NUM
easat-7586	309	4	.	.	PUNCT
easat-7586	310	1	https://doi.org/10.26490/uncp.sl.2020.4.1.475	https://doi.org/10.26490/uncp.sl.2020.4.1.475	NOUN
easat-7586	311	1	[	[	X
easat-7586	311	2	30	30	NUM
easat-7586	311	3	]	]	X
easat-7586	311	4	d.	d.	PROPN
easat-7586	311	5	le	le	PROPN
easat-7586	311	6	,	,	PUNCT
easat-7586	311	7	m.	m.	PROPN
easat-7586	311	8	van	van	PROPN
easat-7586	311	9	,	,	PUNCT
easat-7586	311	10	and	and	CCONJ
easat-7586	311	11	h.	h.	PROPN
easat-7586	311	12	thu	thu	PROPN
easat-7586	311	13	,	,	PUNCT
easat-7586	311	14	"	"	PUNCT
easat-7586	311	15	study	study	NOUN
easat-7586	311	16	on	on	ADP
easat-7586	311	17	the	the	DET
easat-7586	311	18	impact	impact	NOUN
easat-7586	311	19	of	of	ADP
easat-7586	311	20	organizational	organizational	ADJ
easat-7586	311	21	culture	culture	NOUN
easat-7586	311	22	and	and	CCONJ
easat-7586	311	23	leadership	leadership	NOUN
easat-7586	311	24	on	on	ADP
easat-7586	311	25	competitive	competitive	ADJ
easat-7586	311	26	advantage	advantage	NOUN
easat-7586	311	27	in	in	ADP
easat-7586	311	28	universities	university	NOUN
easat-7586	311	29	.	.	PUNCT
easat-7586	312	1	case	case	NOUN
easat-7586	312	2	in	in	ADP
easat-7586	312	3	vietnam	vietnam	PROPN
easat-7586	312	4	,	,	PUNCT
easat-7586	312	5	"	"	PUNCT
easat-7586	312	6	international	international	ADJ
easat-7586	312	7	journal	journal	NOUN
easat-7586	312	8	of	of	ADP
easat-7586	312	9	religion	religion	NOUN
easat-7586	312	10	,	,	PUNCT
easat-7586	312	11	vol	vol	NOUN
easat-7586	312	12	.	.	PROPN
easat-7586	312	13	5	5	NUM
easat-7586	312	14	,	,	PUNCT
easat-7586	312	15	no	no	INTJ
easat-7586	312	16	.	.	NOUN
easat-7586	312	17	8	8	NUM
easat-7586	312	18	,	,	PUNCT
easat-7586	312	19	pp	pp	ADJ
easat-7586	312	20	.	.	PUNCT
easat-7586	313	1	351	351	NUM
easat-7586	313	2	-	-	SYM
easat-7586	313	3	361	361	NUM
easat-7586	313	4	,	,	PUNCT
easat-7586	313	5	2024	2024	NUM
easat-7586	313	6	.	.	PUNCT
easat-7586	313	7	https://doi.org/10.61707/m2v1k624	https://doi.org/10.61707/m2v1k624	VERB
easat-7586	314	1	[	[	X
easat-7586	314	2	31	31	NUM
easat-7586	314	3	]	]	X
easat-7586	314	4	y.	y.	PROPN
easat-7586	314	5	castro	castro	PROPN
easat-7586	314	6	-	-	PUNCT
easat-7586	314	7	rodriguez	rodriguez	NOUN
easat-7586	314	8	,	,	PUNCT
easat-7586	314	9	"	"	PUNCT
easat-7586	314	10	systematic	systematic	ADJ
easat-7586	314	11	review	review	NOUN
easat-7586	314	12	on	on	ADP
easat-7586	314	13	university	university	NOUN
easat-7586	314	14	research	research	NOUN
easat-7586	314	15	seedbeds	seedbed	NOUN
easat-7586	314	16	as	as	ADP
easat-7586	314	17	a	a	DET
easat-7586	314	18	training	training	NOUN
easat-7586	314	19	intervention	intervention	NOUN
easat-7586	314	20	,	,	PUNCT
easat-7586	314	21	"	"	PUNCT
easat-7586	314	22	propósitos	propósito	NOUN
easat-7586	314	23	y	y	PROPN
easat-7586	314	24	representaciones	representacione	NOUN
easat-7586	314	25	,	,	PUNCT
easat-7586	314	26	vol	vol	NOUN
easat-7586	314	27	.	.	PROPN
easat-7586	314	28	10	10	NUM
easat-7586	314	29	,	,	PUNCT
easat-7586	314	30	no	no	INTJ
easat-7586	314	31	.	.	NOUN
easat-7586	314	32	2	2	NUM
easat-7586	314	33	,	,	PUNCT
easat-7586	314	34	p.	p.	NOUN
easat-7586	314	35	873	873	NUM
easat-7586	314	36	,	,	PUNCT
easat-7586	314	37	2022	2022	NUM
easat-7586	314	38	.	.	PUNCT
easat-7586	315	1	https://doi.org/10.20511/pyr2022.v10n2.873	https://doi.org/10.20511/pyr2022.v10n2.873	VERB
easat-7586	315	2	[	[	X
easat-7586	315	3	32	32	NUM
easat-7586	315	4	]	]	PUNCT
easat-7586	315	5	m.	m.	PROPN
easat-7586	315	6	f.	f.	PROPN
easat-7586	315	7	de	de	PROPN
easat-7586	315	8	franco	franco	PROPN
easat-7586	315	9	and	and	CCONJ
easat-7586	315	10	j.	j.	PROPN
easat-7586	315	11	l.	l.	PROPN
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easat-7586	315	14	,	,	PUNCT
easat-7586	315	15	"	"	PUNCT
easat-7586	315	16	paradigms	paradigm	NOUN
easat-7586	315	17	,	,	PUNCT
easat-7586	315	18	approaches	approach	NOUN
easat-7586	315	19	and	and	CCONJ
easat-7586	315	20	research	research	NOUN
easat-7586	315	21	methods	method	NOUN
easat-7586	315	22	:	:	PUNCT
easat-7586	315	23	theoretical	theoretical	ADJ
easat-7586	315	24	analysis	analysis	NOUN
easat-7586	315	25	,	,	PUNCT
easat-7586	315	26	"	"	PUNCT
easat-7586	315	27	recursive	recursive	ADJ
easat-7586	315	28	world	world	NOUN
easat-7586	315	29	,	,	PUNCT
easat-7586	315	30	vol	vol	NOUN
easat-7586	315	31	.	.	PROPN
easat-7586	316	1	3	3	NUM
easat-7586	316	2	,	,	PUNCT
easat-7586	316	3	no	no	INTJ
easat-7586	316	4	.	.	NOUN
easat-7586	316	5	1	1	NUM
easat-7586	316	6	,	,	PUNCT
easat-7586	316	7	pp	pp	ADJ
easat-7586	316	8	.	.	PUNCT
easat-7586	317	1	1	1	NUM
easat-7586	317	2	-	-	SYM
easat-7586	317	3	24	24	NUM
easat-7586	317	4	,	,	PUNCT
easat-7586	317	5	2020	2020	NUM
easat-7586	317	6	.	.	PUNCT
easat-7586	318	1	[	[	X
easat-7586	318	2	33	33	NUM
easat-7586	318	3	]	]	PUNCT
easat-7586	318	4	g.	g.	PROPN
easat-7586	318	5	benitez	benitez	PROPN
easat-7586	318	6	perez	perez	PROPN
easat-7586	318	7	,	,	PUNCT
easat-7586	318	8	e.	e.	PROPN
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easat-7586	318	11	,	,	PUNCT
easat-7586	318	12	m.	m.	NOUN
easat-7586	318	13	garces	garces	PROPN
easat-7586	318	14	da	da	PROPN
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easat-7586	318	16	,	,	PUNCT
easat-7586	318	17	and	and	CCONJ
easat-7586	318	18	j.	j.	PROPN
easat-7586	318	19	corredor	corredor	PROPN
easat-7586	318	20	r.	r.	PROPN
easat-7586	318	21	,	,	PUNCT
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easat-7586	318	25	of	of	ADP
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easat-7586	318	27	research	research	NOUN
easat-7586	318	28	,	,	PUNCT
easat-7586	318	29	theory	theory	NOUN
easat-7586	318	30	and	and	CCONJ
easat-7586	318	31	utilitarian	utilitarian	ADJ
easat-7586	318	32	praxis	praxis	NOUN
easat-7586	318	33	,	,	PUNCT
easat-7586	318	34	"	"	PUNCT
easat-7586	318	35	postdoctoral	postdoctoral	ADJ
easat-7586	318	36	thesis	thesis	NOUN
easat-7586	318	37	,	,	PUNCT
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easat-7586	318	40	of	of	ADP
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easat-7586	318	42	.	.	PUNCT
easat-7586	319	1	institutional	institutional	ADJ
easat-7586	319	2	repository	repository	PROPN
easat-7586	319	3	ucv	ucv	PROPN
easat-7586	319	4	,	,	PUNCT
easat-7586	319	5	2023	2023	NUM
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easat-7586	320	1	[	[	X
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easat-7586	320	3	]	]	X
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easat-7586	320	8	and	and	CCONJ
easat-7586	320	9	c.	c.	PROPN
easat-7586	320	10	p.	p.	PROPN
easat-7586	321	1	mendoza	mendoza	PROPN
easat-7586	321	2	torres	torres	PROPN
easat-7586	321	3	,	,	PUNCT
easat-7586	321	4	"	"	PUNCT
easat-7586	321	5	research	research	NOUN
easat-7586	321	6	methodology	methodology	NOUN
easat-7586	321	7	:	:	PUNCT
easat-7586	321	8	the	the	DET
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easat-7586	321	10	,	,	PUNCT
easat-7586	321	11	qualitative	qualitative	NOUN
easat-7586	321	12	,	,	PUNCT
easat-7586	321	13	and	and	CCONJ
easat-7586	321	14	mixed	mixed	ADJ
easat-7586	321	15	paths	path	NOUN
easat-7586	321	16	.	.	PUNCT
easat-7586	321	17	"	"	PUNCT
easat-7586	322	1	new	new	PROPN
easat-7586	322	2	york	york	PROPN
easat-7586	322	3	,	,	PUNCT
easat-7586	322	4	usa	usa	PROPN
easat-7586	322	5	:	:	PUNCT
easat-7586	322	6	mcgraw	mcgraw	PROPN
easat-7586	322	7	-	-	PUNCT
easat-7586	322	8	hill	hill	NOUN
easat-7586	322	9	education	education	NOUN
easat-7586	322	10	,	,	PUNCT
easat-7586	322	11	2023	2023	NUM
easat-7586	322	12	.	.	PUNCT
easat-7586	323	1	[	[	X
easat-7586	323	2	35	35	NUM
easat-7586	323	3	]	]	X
easat-7586	323	4	s.	s.	PROPN
easat-7586	323	5	e.	e.	PROPN
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easat-7586	323	8	,	,	PUNCT
easat-7586	323	9	"	"	PUNCT
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easat-7586	323	11	and	and	CCONJ
easat-7586	323	12	quantitative	quantitative	ADJ
easat-7586	323	13	research	research	NOUN
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easat-7586	323	15	,	,	PUNCT
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easat-7586	323	24	.	.	PROPN
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easat-7586	323	26	,	,	PUNCT
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easat-7586	323	29	4	4	NUM
easat-7586	323	30	,	,	PUNCT
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easat-7586	324	1	1865	1865	NUM
easat-7586	324	2	-	-	SYM
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easat-7586	324	4	,	,	PUNCT
easat-7586	324	5	2023	2023	NUM
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easat-7586	325	1	https://doi.org/10.37811/cl_rcm.v7i4.7016	https://doi.org/10.37811/cl_rcm.v7i4.7016	PRON
easat-7586	326	1	[	[	X
easat-7586	326	2	36	36	NUM
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easat-7586	326	14	.	.	PUNCT
easat-7586	327	1	mexico	mexico	PROPN
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easat-7586	328	2	37	37	NUM
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easat-7586	328	17	’	'	PUNCT
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easat-7586	328	19	with	with	ADP
easat-7586	328	20	the	the	DET
easat-7586	328	21	thesis	thesis	NOUN
easat-7586	328	22	‘	'	PUNCT
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easat-7586	329	2	:	:	PUNCT
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easat-7586	333	1	https://doi.org/10.15649/2346030x.3134	https://doi.org/10.15649/2346030x.3134	VERB
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easat-7586	333	14	2576	2576	NUM
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easat-7586	334	5	5	5	NUM
easat-7586	334	6	:	:	SYM
easat-7586	334	7	2717	2717	NUM
easat-7586	334	8	-	-	SYM
easat-7586	334	9	2731	2731	NUM
easat-7586	334	10	,	,	PUNCT
easat-7586	334	11	2025	2025	NUM
easat-7586	334	12	doi	doi	NOUN
easat-7586	334	13	:	:	PUNCT
easat-7586	334	14	10.55214/25768484.v9i5.7586	10.55214/25768484.v9i5.7586	PROPN
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easat-7586	334	16	2025	2025	NUM
easat-7586	334	17	by	by	ADP
easat-7586	334	18	the	the	DET
easat-7586	334	19	authors	author	NOUN
easat-7586	334	20	;	;	PUNCT
easat-7586	334	21	licensee	licensee	PROPN
easat-7586	334	22	learning	learning	NOUN
easat-7586	334	23	gate	gate	NOUN
easat-7586	335	1	[	[	X
easat-7586	335	2	39	39	NUM
easat-7586	335	3	]	]	PUNCT
easat-7586	335	4	t.	t.	PROPN
easat-7586	335	5	j.	j.	PROPN
easat-7586	335	6	m.	m.	PROPN
easat-7586	335	7	gonzalez	gonzalez	PROPN
easat-7586	335	8	,	,	PUNCT
easat-7586	335	9	qualitative	qualitative	ADJ
easat-7586	335	10	research	research	NOUN
easat-7586	335	11	techniques	technique	NOUN
easat-7586	335	12	in	in	ADP
easat-7586	335	13	the	the	DET
easat-7586	335	14	health	health	NOUN
easat-7586	335	15	and	and	CCONJ
easat-7586	335	16	social	social	ADJ
easat-7586	335	17	-	-	PUNCT
easat-7586	335	18	health	health	NOUN
easat-7586	335	19	fields	field	NOUN
easat-7586	335	20	.	.	PUNCT
easat-7586	336	1	albacete	albacete	PROPN
easat-7586	336	2	:	:	PUNCT
easat-7586	336	3	editions	edition	NOUN
easat-7586	336	4	of	of	ADP
easat-7586	336	5	the	the	DET
easat-7586	336	6	university	university	NOUN
easat-7586	336	7	of	of	ADP
easat-7586	336	8	castilla	castilla	PROPN
easat-7586	336	9	-	-	PUNCT
easat-7586	336	10	la	la	X
easat-7586	336	11	mancha	mancha	PROPN
easat-7586	336	12	.	.	PUNCT
easat-7586	337	1	https://doi.org/10.18239/estudios_2021.171.00	https://doi.org/10.18239/estudios_2021.171.00	PROPN
easat-7586	337	2	,	,	PUNCT
easat-7586	337	3	2021	2021	NUM
easat-7586	337	4	.	.	PUNCT
easat-7586	338	1	[	[	X
easat-7586	338	2	40	40	NUM
easat-7586	338	3	]	]	PUNCT
easat-7586	338	4	a.	a.	NOUN
easat-7586	338	5	barreto	barreto	PROPN
easat-7586	338	6	and	and	CCONJ
easat-7586	338	7	e.	e.	PROPN
easat-7586	338	8	lozano	lozano	PROPN
easat-7586	338	9	,	,	PUNCT
easat-7586	338	10	legal	legal	ADJ
easat-7586	338	11	research	research	NOUN
easat-7586	338	12	methodologies	methodology	NOUN
easat-7586	338	13	:	:	PUNCT
easat-7586	338	14	experiences	experience	NOUN
easat-7586	338	15	and	and	CCONJ
easat-7586	338	16	challenges	challenge	NOUN
easat-7586	338	17	of	of	ADP
easat-7586	338	18	the	the	DET
easat-7586	338	19	legal	legal	ADJ
easat-7586	338	20	research	research	NOUN
easat-7586	338	21	profession	profession	NOUN
easat-7586	338	22	.	.	PUNCT
easat-7586	339	1	bogotá	bogotá	PROPN
easat-7586	339	2	,	,	PUNCT
easat-7586	339	3	colombia	colombia	PROPN
easat-7586	339	4	:	:	PUNCT
easat-7586	339	5	editorial	editorial	NOUN
easat-7586	339	6	universidad	universidad	PROPN
easat-7586	339	7	de	de	X
easat-7586	339	8	los	los	PROPN
easat-7586	339	9	andes	andes	PROPN
easat-7586	339	10	,	,	PUNCT
easat-7586	339	11	2021	2021	NUM
easat-7586	339	12	.	.	PUNCT
easat-7586	340	1	[	[	X
easat-7586	340	2	41	41	NUM
easat-7586	340	3	]	]	X
easat-7586	340	4	j.	j.	PROPN
easat-7586	340	5	l.	l.	PROPN
easat-7586	340	6	arias	arias	PROPN
easat-7586	340	7	gonzales	gonzales	PROPN
easat-7586	340	8	and	and	CCONJ
easat-7586	340	9	m.	m.	NOUN
easat-7586	340	10	covinos	covinos	PROPN
easat-7586	340	11	gallardo	gallardo	PROPN
easat-7586	340	12	,	,	PUNCT
easat-7586	340	13	"	"	PUNCT
easat-7586	340	14	research	research	NOUN
easat-7586	340	15	design	design	NOUN
easat-7586	340	16	and	and	CCONJ
easat-7586	340	17	methodology	methodology	NOUN
easat-7586	340	18	.	.	PUNCT
easat-7586	340	19	"	"	PUNCT
easat-7586	341	1	lima	lima	PROPN
easat-7586	341	2	,	,	PUNCT
easat-7586	341	3	peru	peru	PROPN
easat-7586	341	4	:	:	PUNCT
easat-7586	341	5	enfoques	enfoque	NOUN
easat-7586	341	6	consulting	consult	VERB
easat-7586	341	7	eirl	eirl	NOUN
easat-7586	341	8	,	,	PUNCT
easat-7586	341	9	2021	2021	NUM
easat-7586	341	10	.	.	PUNCT
easat-7586	342	1	[	[	X
easat-7586	342	2	42	42	NUM
easat-7586	342	3	]	]	X
easat-7586	342	4	c.	c.	PROPN
easat-7586	342	5	arispe	arispe	PROPN
easat-7586	342	6	,	,	PUNCT
easat-7586	342	7	j.	j.	PROPN
easat-7586	342	8	yangali	yangali	PROPN
easat-7586	342	9	,	,	PUNCT
easat-7586	342	10	m.	m.	NOUN
easat-7586	342	11	guerrero	guerrero	PROPN
easat-7586	342	12	,	,	PUNCT
easat-7586	342	13	o.	o.	PROPN
easat-7586	342	14	rivera	rivera	PROPN
easat-7586	342	15	,	,	PUNCT
easat-7586	342	16	l.	l.	PROPN
easat-7586	342	17	acuña	acuña	PROPN
easat-7586	342	18	,	,	PUNCT
easat-7586	342	19	and	and	CCONJ
easat-7586	342	20	c.	c.	PROPN
easat-7586	342	21	arellano	arellano	PROPN
easat-7586	342	22	,	,	PUNCT
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easat-7586	342	24	research	research	NOUN
easat-7586	342	25	.	.	PUNCT
easat-7586	343	1	an	an	DET
easat-7586	343	2	approach	approach	NOUN
easat-7586	343	3	for	for	ADP
easat-7586	343	4	graduate	graduate	NOUN
easat-7586	343	5	studies	study	NOUN
easat-7586	343	6	.	.	PUNCT
easat-7586	344	1	quito	quito	PROPN
easat-7586	344	2	,	,	PUNCT
easat-7586	344	3	ecuador	ecuador	PROPN
easat-7586	344	4	:	:	PUNCT
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easat-7586	344	6	university	university	PROPN
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easat-7586	344	8	ecuador	ecuador	PROPN
easat-7586	344	9	-	-	PUNCT
easat-7586	344	10	uide	uide	NOUN
easat-7586	344	11	,	,	PUNCT
easat-7586	344	12	2020	2020	NUM
easat-7586	344	13	.	.	PUNCT
easat-7586	345	1	[	[	X
easat-7586	345	2	43	43	NUM
easat-7586	345	3	]	]	X
easat-7586	345	4	e.	e.	PROPN
easat-7586	345	5	espinoza	espinoza	PROPN
easat-7586	345	6	,	,	PUNCT
easat-7586	345	7	"	"	PUNCT
easat-7586	345	8	qualitative	qualitative	ADJ
easat-7586	345	9	research	research	NOUN
easat-7586	345	10	,	,	PUNCT
easat-7586	345	11	an	an	DET
easat-7586	345	12	ethical	ethical	ADJ
easat-7586	345	13	tool	tool	NOUN
easat-7586	345	14	in	in	ADP
easat-7586	345	15	the	the	DET
easat-7586	345	16	pedagogical	pedagogical	ADJ
easat-7586	345	17	field	field	NOUN
easat-7586	345	18	,	,	PUNCT
easat-7586	345	19	"	"	PUNCT
easat-7586	345	20	revista	revista	ADJ
easat-7586	345	21	conrado	conrado	NOUN
easat-7586	345	22	,	,	PUNCT
easat-7586	345	23	vol	vol	NOUN
easat-7586	345	24	.	.	PROPN
easat-7586	345	25	4	4	NUM
easat-7586	345	26	,	,	PUNCT
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easat-7586	345	28	.	.	NOUN
easat-7586	345	29	1	1	NUM
easat-7586	345	30	,	,	PUNCT
easat-7586	345	31	pp	pp	ADJ
easat-7586	345	32	.	.	PUNCT
easat-7586	346	1	1	1	NUM
easat-7586	346	2	-	-	SYM
easat-7586	346	3	9	9	NUM
easat-7586	346	4	,	,	PUNCT
easat-7586	346	5	2020	2020	NUM
easat-7586	346	6	.	.	PUNCT
easat-7586	347	1	https://orcid.org/0000-0002-0537-4760	https://orcid.org/0000-0002-0537-4760	NOUN
easat-7586	347	2	[	[	X
easat-7586	347	3	44	44	NUM
easat-7586	347	4	]	]	PUNCT
easat-7586	347	5	universidad	universidad	PROPN
easat-7586	347	6	césar	césar	PROPN
easat-7586	347	7	vallejo	vallejo	PROPN
easat-7586	347	8	,	,	PUNCT
easat-7586	347	9	"	"	PUNCT
easat-7586	347	10	code	code	NOUN
easat-7586	347	11	of	of	ADP
easat-7586	347	12	ethics	ethic	NOUN
easat-7586	347	13	in	in	ADP
easat-7586	347	14	research	research	NOUN
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easat-7586	347	16	the	the	DET
easat-7586	347	17	universidad	universidad	PROPN
easat-7586	347	18	césar	césar	PROPN
easat-7586	347	19	vallejo	vallejo	PROPN
easat-7586	347	20	,	,	PUNCT
easat-7586	347	21	"	"	PUNCT
easat-7586	347	22	retrieved	retrieve	VERB
easat-7586	347	23	:	:	PUNCT
easat-7586	347	24	https://acortar.link/q3006k	https://acortar.link/q3006k	NUM
easat-7586	347	25	,	,	PUNCT
easat-7586	347	26	2022	2022	NUM
easat-7586	347	27	.	.	PUNCT
easat-7586	348	1	[	[	X
easat-7586	348	2	45	45	NUM
easat-7586	348	3	]	]	X
easat-7586	348	4	g.	g.	PROPN
easat-7586	348	5	naón	naón	PROPN
easat-7586	348	6	,	,	PUNCT
easat-7586	348	7	"	"	PUNCT
easat-7586	348	8	social	social	ADJ
easat-7586	348	9	networks	network	NOUN
easat-7586	348	10	as	as	ADP
easat-7586	348	11	a	a	DET
easat-7586	348	12	communication	communication	NOUN
easat-7586	348	13	system	system	NOUN
easat-7586	348	14	in	in	ADP
easat-7586	348	15	universities	university	NOUN
easat-7586	348	16	in	in	ADP
easat-7586	348	17	the	the	DET
easat-7586	348	18	amba	amba	PROPN
easat-7586	348	19	,	,	PUNCT
easat-7586	348	20	argentina	argentina	PROPN
easat-7586	348	21	,	,	PUNCT
easat-7586	348	22	"	"	PUNCT
easat-7586	348	23	journal	journal	PROPN
easat-7586	348	24	de	de	PROPN
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easat-7586	348	28	vol	vol	NOUN
easat-7586	348	29	.	.	PROPN
easat-7586	348	30	1	1	NUM
easat-7586	348	31	,	,	PUNCT
easat-7586	348	32	no	no	INTJ
easat-7586	348	33	.	.	NOUN
easat-7586	348	34	20	20	NUM
easat-7586	348	35	,	,	PUNCT
easat-7586	348	36	pp	pp	ADJ
easat-7586	348	37	.	.	PUNCT
easat-7586	349	1	51	51	NUM
easat-7586	349	2	-	-	SYM
easat-7586	349	3	67	67	NUM
easat-7586	349	4	,	,	PUNCT
easat-7586	349	5	2023	2023	NUM
easat-7586	349	6	.	.	PUNCT
easat-7586	350	1	https://doi.org/10.18682/jcs.v1i20.9225	https://doi.org/10.18682/jcs.v1i20.9225	X
easat-7586	351	1	[	[	X
easat-7586	351	2	46	46	NUM
easat-7586	351	3	]	]	PUNCT
easat-7586	351	4	t.	t.	PROPN
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easat-7586	351	6	,	,	PUNCT
easat-7586	351	7	"	"	PUNCT
easat-7586	351	8	the	the	DET
easat-7586	351	9	use	use	NOUN
easat-7586	351	10	of	of	ADP
easat-7586	351	11	social	social	ADJ
easat-7586	351	12	media	medium	NOUN
easat-7586	351	13	as	as	ADP
easat-7586	351	14	a	a	DET
easat-7586	351	15	marketing	marketing	NOUN
easat-7586	351	16	tool	tool	NOUN
easat-7586	351	17	and	and	CCONJ
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easat-7586	351	19	impact	impact	NOUN
easat-7586	351	20	on	on	ADP
easat-7586	351	21	online	online	ADJ
easat-7586	351	22	purchasing	purchasing	NOUN
easat-7586	351	23	among	among	ADP
easat-7586	351	24	university	university	NOUN
easat-7586	351	25	students	student	NOUN
easat-7586	351	26	in	in	ADP
easat-7586	351	27	nanjing	nanjing	PROPN
easat-7586	351	28	,	,	PUNCT
easat-7586	351	29	china	china	PROPN
easat-7586	351	30	,	,	PUNCT
easat-7586	351	31	2020	2020	NUM
easat-7586	351	32	,	,	PUNCT
easat-7586	351	33	"	"	PUNCT
easat-7586	351	34	revista	revista	NOUN
easat-7586	351	35	latina	latina	PROPN
easat-7586	351	36	de	de	PROPN
easat-7586	351	37	comunicación	comunicación	PROPN
easat-7586	351	38	social	social	ADJ
easat-7586	351	39	,	,	PUNCT
easat-7586	351	40	no	no	INTJ
easat-7586	351	41	.	.	PROPN
easat-7586	351	42	80	80	NUM
easat-7586	351	43	,	,	PUNCT
easat-7586	351	44	p.	p.	NOUN
easat-7586	351	45	18	18	NUM
easat-7586	351	46	,	,	PUNCT
easat-7586	351	47	2022	2022	NUM
easat-7586	351	48	.	.	PUNCT
easat-7586	351	49	https://doi.org/10.4185/rlcs2022-1740	https://doi.org/10.4185/rlcs2022-1740	PUNCT
easat-7586	352	1	[	[	X
easat-7586	352	2	47	47	NUM
easat-7586	352	3	]	]	PUNCT
easat-7586	352	4	t.	t.	PROPN
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easat-7586	352	6	,	,	PUNCT
easat-7586	352	7	"	"	PUNCT
easat-7586	352	8	the	the	DET
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easat-7586	352	14	communication	communication	NOUN
easat-7586	352	15	:	:	PUNCT
easat-7586	352	16	between	between	ADP
easat-7586	352	17	traditions	tradition	NOUN
easat-7586	352	18	and	and	CCONJ
easat-7586	352	19	metaphors	metaphor	NOUN
easat-7586	352	20	,	,	PUNCT
easat-7586	352	21	"	"	PUNCT
easat-7586	352	22	sintaxis	sintaxi	VERB
easat-7586	352	23	,	,	PUNCT
easat-7586	352	24	vol	vol	NOUN
easat-7586	352	25	.	.	PROPN
easat-7586	352	26	4	4	NUM
easat-7586	352	27	,	,	PUNCT
easat-7586	352	28	pp	pp	ADJ
easat-7586	352	29	.	.	PUNCT
easat-7586	352	30	29	29	NUM
easat-7586	352	31	-	-	SYM
easat-7586	352	32	49	49	NUM
easat-7586	352	33	,	,	PUNCT
easat-7586	352	34	2020	2020	NUM
easat-7586	352	35	.	.	PUNCT
easat-7586	353	1	https://doi.org/10.36105/stx.2020n4.02	https://doi.org/10.36105/stx.2020n4.02	PUNCT
easat-7586	354	1	[	[	X
easat-7586	354	2	48	48	NUM
easat-7586	354	3	]	]	PUNCT
easat-7586	354	4	a.	a.	NOUN
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easat-7586	354	6	,	,	PUNCT
easat-7586	354	7	organizational	organizational	ADJ
easat-7586	354	8	development	development	NOUN
easat-7586	354	9	in	in	ADP
easat-7586	354	10	the	the	DET
easat-7586	354	11	digital	digital	ADJ
easat-7586	354	12	age	age	NOUN
easat-7586	354	13	.	.	PUNCT
easat-7586	355	1	madrid	madrid	PROPN
easat-7586	355	2	:	:	PUNCT
easat-7586	355	3	techpress	techpress	NOUN
easat-7586	355	4	,	,	PUNCT
easat-7586	355	5	2021	2021	NUM
easat-7586	355	6	.	.	PUNCT
easat-7586	356	1	https://doi.org/10.18239/estudios_2021.171.00	https://doi.org/10.18239/estudios_2021.171.00	PROPN
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easat-7586	356	3	https://acortar.link/q3006k	https://acortar.link/q3006k	PRON
easat-7586	356	4	https://doi.org/10.18682/jcs.v1i20.9225	https://doi.org/10.18682/jcs.v1i20.9225	NOUN
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easat-7586	356	7	https://doi.org/10.36105/stx.2020n4.02	https://doi.org/10.36105/stx.2020n4.02	VERB