id	sid	tid	token	lemma	pos
easat-7644	1	1	edelweiss	edelweiss	PROPN
easat-7644	1	2	applied	apply	VERB
easat-7644	1	3	science	science	NOUN
easat-7644	1	4	and	and	CCONJ
easat-7644	1	5	technology	technology	NOUN
easat-7644	1	6	issn	issn	PROPN
easat-7644	1	7	:	:	PUNCT
easat-7644	1	8	2576	2576	NUM
easat-7644	1	9	-	-	SYM
easat-7644	1	10	8484	8484	NUM
easat-7644	1	11	vol	vol	NOUN
easat-7644	1	12	.	.	PROPN
easat-7644	2	1	9	9	NUM
easat-7644	2	2	,	,	PUNCT
easat-7644	2	3	no	no	INTJ
easat-7644	2	4	.	.	NOUN
easat-7644	2	5	5	5	NUM
easat-7644	2	6	,	,	PUNCT
easat-7644	2	7	3032	3032	NUM
easat-7644	2	8	-	-	SYM
easat-7644	2	9	3045	3045	NUM
easat-7644	2	10	2025	2025	NUM
easat-7644	2	11	publisher	publisher	NOUN
easat-7644	2	12	:	:	PUNCT
easat-7644	2	13	learning	learn	VERB
easat-7644	2	14	gate	gate	NOUN
easat-7644	2	15	doi	doi	PROPN
easat-7644	2	16	:	:	PUNCT
easat-7644	2	17	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	2	18	©	©	PROPN
easat-7644	2	19	2025	2025	NUM
easat-7644	2	20	by	by	ADP
easat-7644	2	21	the	the	DET
easat-7644	2	22	authors	author	NOUN
easat-7644	2	23	;	;	PUNCT
easat-7644	2	24	licensee	licensee	PROPN
easat-7644	2	25	learning	learning	NOUN
easat-7644	2	26	gate	gate	NOUN
easat-7644	3	1	©	©	PROPN
easat-7644	3	2	2025	2025	NUM
easat-7644	3	3	by	by	ADP
easat-7644	3	4	the	the	DET
easat-7644	3	5	authors	author	NOUN
easat-7644	3	6	;	;	PUNCT
easat-7644	3	7	licensee	licensee	PROPN
easat-7644	3	8	learning	learning	NOUN
easat-7644	3	9	gate	gate	NOUN
easat-7644	3	10	history	history	NOUN
easat-7644	3	11	:	:	PUNCT
easat-7644	3	12	received	receive	VERB
easat-7644	3	13	:	:	PUNCT
easat-7644	3	14	17	17	NUM
easat-7644	3	15	march	march	NOUN
easat-7644	3	16	2025	2025	NUM
easat-7644	3	17	;	;	PUNCT
easat-7644	3	18	revised	revise	VERB
easat-7644	3	19	:	:	PUNCT
easat-7644	3	20	6	6	NUM
easat-7644	3	21	may	may	PROPN
easat-7644	3	22	2025	2025	NUM
easat-7644	3	23	;	;	PUNCT
easat-7644	3	24	accepted	accept	VERB
easat-7644	3	25	:	:	PUNCT
easat-7644	3	26	9	9	NUM
easat-7644	3	27	may	may	PROPN
easat-7644	3	28	2025	2025	NUM
easat-7644	3	29	;	;	PUNCT
easat-7644	3	30	published	publish	VERB
easat-7644	3	31	:	:	PUNCT
easat-7644	3	32	29	29	NUM
easat-7644	3	33	may	may	AUX
easat-7644	3	34	2025	2025	NUM
easat-7644	3	35	*	*	PUNCT
easat-7644	3	36	correspondence	correspondence	NOUN
easat-7644	3	37	:	:	PUNCT
easat-7644	3	38	65473401006@o365.bsru.ac.th	65473401006@o365.bsru.ac.th	NUM
easat-7644	3	39	impact	impact	NOUN
easat-7644	3	40	of	of	ADP
easat-7644	3	41	platform	platform	NOUN
easat-7644	3	42	differences	difference	NOUN
easat-7644	3	43	in	in	ADP
easat-7644	3	44	online	online	ADJ
easat-7644	3	45	word	word	NOUN
easat-7644	3	46	-	-	PUNCT
easat-7644	3	47	of	of	ADP
easat-7644	3	48	-	-	PUNCT
easat-7644	3	49	mouth	mouth	NOUN
easat-7644	3	50	on	on	ADP
easat-7644	3	51	consumer	consumer	NOUN
easat-7644	3	52	purchase	purchase	NOUN
easat-7644	3	53	intention	intention	NOUN
easat-7644	3	54	ke	ke	NOUN
easat-7644	3	55	gao1	gao1	PROPN
easat-7644	3	56	*	*	PROPN
easat-7644	3	57	,	,	PUNCT
easat-7644	3	58	nusanee	nusanee	PROPN
easat-7644	3	59	meekaewkunchorn2	meekaewkunchorn2	PROPN
easat-7644	3	60	,	,	PUNCT
easat-7644	3	61	chaiyawit	chaiyawit	NOUN
easat-7644	3	62	muangmee3	muangmee3	PROPN
easat-7644	3	63	,	,	PUNCT
easat-7644	3	64	tatchapong	tatchapong	VERB
easat-7644	3	65	sattabut4	sattabut4	PROPN
easat-7644	3	66	1,2,3,4bansomdejchaopraya	1,2,3,4bansomdejchaopraya	PROPN
easat-7644	3	67	rajabhat	rajabhat	PROPN
easat-7644	3	68	university	university	NOUN
easat-7644	3	69	,	,	PUNCT
easat-7644	3	70	itsaraphap	itsaraphap	PROPN
easat-7644	3	71	rd	rd	PROPN
easat-7644	3	72	,	,	PUNCT
easat-7644	3	73	hiranruchi	hiranruchi	PROPN
easat-7644	3	74	,	,	PUNCT
easat-7644	3	75	thon	thon	PROPN
easat-7644	3	76	buri	buri	PROPN
easat-7644	3	77	,	,	PUNCT
easat-7644	3	78	bangkok	bangkok	PROPN
easat-7644	3	79	,	,	PUNCT
easat-7644	3	80	10600	10600	NUM
easat-7644	3	81	,	,	PUNCT
easat-7644	3	82	thailand	thailand	PROPN
easat-7644	3	83	;	;	PUNCT
easat-7644	3	84	65473401006@o365.bsru.ac.th	65473401006@o365.bsru.ac.th	NUM
easat-7644	3	85	(	(	PUNCT
easat-7644	3	86	k.g	k.g	PROPN
easat-7644	3	87	.	.	PROPN
easat-7644	3	88	)	)	PUNCT
easat-7644	4	1	nusanee.me@bsru.ac.th	nusanee.me@bsru.ac.th	NOUN
easat-7644	4	2	(	(	PUNCT
easat-7644	4	3	n.m	n.m	PROPN
easat-7644	4	4	.	.	PROPN
easat-7644	4	5	)	)	PUNCT
easat-7644	4	6	chaiyawit.m@bsru.ac.th	chaiyawit.m@bsru.ac.th	PROPN
easat-7644	5	1	(	(	PUNCT
easat-7644	5	2	c.m	c.m	PROPN
easat-7644	5	3	.	.	PUNCT
easat-7644	5	4	)	)	PUNCT
easat-7644	6	1	tatchapong.s@hotmail.com	tatchapong.s@hotmail.com	NOUN
easat-7644	6	2	(	(	PUNCT
easat-7644	6	3	t.s	t.s	PROPN
easat-7644	6	4	.	.	PROPN
easat-7644	6	5	)	)	PUNCT
easat-7644	7	1	abstract	abstract	NOUN
easat-7644	7	2	:	:	PUNCT
easat-7644	7	3	this	this	DET
easat-7644	7	4	study	study	NOUN
easat-7644	7	5	investigates	investigate	VERB
easat-7644	7	6	how	how	SCONJ
easat-7644	7	7	relationship	relationship	NOUN
easat-7644	7	8	strength	strength	NOUN
easat-7644	7	9	and	and	CCONJ
easat-7644	7	10	self	self	NOUN
easat-7644	7	11	-	-	PUNCT
easat-7644	7	12	disclosure	disclosure	NOUN
easat-7644	7	13	enhance	enhance	VERB
easat-7644	7	14	electronic	electronic	ADJ
easat-7644	7	15	word	word	NOUN
easat-7644	7	16	-	-	PUNCT
easat-7644	7	17	of	of	ADP
easat-7644	7	18	-	-	PUNCT
easat-7644	7	19	mouth	mouth	NOUN
easat-7644	7	20	(	(	PUNCT
easat-7644	7	21	ewom	ewom	NOUN
easat-7644	7	22	)	)	PUNCT
easat-7644	7	23	credibility	credibility	NOUN
easat-7644	7	24	on	on	ADP
easat-7644	7	25	social	social	ADJ
easat-7644	7	26	media	medium	NOUN
easat-7644	7	27	and	and	CCONJ
easat-7644	7	28	e	e	NOUN
easat-7644	7	29	-	-	NOUN
easat-7644	7	30	commerce	commerce	NOUN
easat-7644	7	31	platforms	platform	NOUN
easat-7644	7	32	,	,	PUNCT
easat-7644	7	33	thereby	thereby	ADV
easat-7644	7	34	reducing	reduce	VERB
easat-7644	7	35	decision	decision	NOUN
easat-7644	7	36	uncertainty	uncertainty	NOUN
easat-7644	7	37	and	and	CCONJ
easat-7644	7	38	strengthening	strengthen	VERB
easat-7644	7	39	purchase	purchase	NOUN
easat-7644	7	40	intentions	intention	NOUN
easat-7644	7	41	.	.	PUNCT
easat-7644	8	1	additionally	additionally	ADV
easat-7644	8	2	,	,	PUNCT
easat-7644	8	3	it	it	PRON
easat-7644	8	4	explores	explore	VERB
easat-7644	8	5	the	the	DET
easat-7644	8	6	moderating	moderate	VERB
easat-7644	8	7	role	role	NOUN
easat-7644	8	8	of	of	ADP
easat-7644	8	9	platform	platform	NOUN
easat-7644	8	10	type	type	NOUN
easat-7644	8	11	.	.	PUNCT
easat-7644	9	1	grounded	ground	VERB
easat-7644	9	2	in	in	ADP
easat-7644	9	3	the	the	DET
easat-7644	9	4	information	information	NOUN
easat-7644	9	5	adoption	adoption	NOUN
easat-7644	9	6	model	model	NOUN
easat-7644	9	7	and	and	CCONJ
easat-7644	9	8	trust	trust	NOUN
easat-7644	9	9	transfer	transfer	NOUN
easat-7644	9	10	theory	theory	NOUN
easat-7644	9	11	,	,	PUNCT
easat-7644	9	12	the	the	DET
easat-7644	9	13	study	study	NOUN
easat-7644	9	14	employs	employ	VERB
easat-7644	9	15	computational	computational	ADJ
easat-7644	9	16	intelligence	intelligence	NOUN
easat-7644	9	17	methods	method	NOUN
easat-7644	9	18	,	,	PUNCT
easat-7644	9	19	including	include	VERB
easat-7644	9	20	structural	structural	ADJ
easat-7644	9	21	equation	equation	NOUN
easat-7644	9	22	modeling	modeling	NOUN
easat-7644	9	23	(	(	PUNCT
easat-7644	9	24	sem	sem	NOUN
easat-7644	9	25	)	)	PUNCT
easat-7644	9	26	and	and	CCONJ
easat-7644	9	27	multigroup	multigroup	ADJ
easat-7644	9	28	analysis	analysis	NOUN
easat-7644	9	29	.	.	PUNCT
easat-7644	10	1	data	datum	NOUN
easat-7644	10	2	were	be	AUX
easat-7644	10	3	collected	collect	VERB
easat-7644	10	4	through	through	ADP
easat-7644	10	5	400	400	NUM
easat-7644	10	6	valid	valid	ADJ
easat-7644	10	7	questionnaires	questionnaire	NOUN
easat-7644	10	8	from	from	ADP
easat-7644	10	9	four	four	NUM
easat-7644	10	10	major	major	ADJ
easat-7644	10	11	chinese	chinese	ADJ
easat-7644	10	12	cities	city	NOUN
easat-7644	10	13	.	.	PUNCT
easat-7644	11	1	the	the	DET
easat-7644	11	2	analysis	analysis	NOUN
easat-7644	11	3	reveals	reveal	VERB
easat-7644	11	4	that	that	SCONJ
easat-7644	11	5	strong	strong	ADJ
easat-7644	11	6	interpersonal	interpersonal	ADJ
easat-7644	11	7	relationships	relationship	NOUN
easat-7644	11	8	and	and	CCONJ
easat-7644	11	9	high	high	ADJ
easat-7644	11	10	self	self	NOUN
easat-7644	11	11	-	-	PUNCT
easat-7644	11	12	disclosure	disclosure	NOUN
easat-7644	11	13	significantly	significantly	ADV
easat-7644	11	14	improve	improve	VERB
easat-7644	11	15	ewom	ewom	NOUN
easat-7644	11	16	credibility	credibility	NOUN
easat-7644	11	17	.	.	PUNCT
easat-7644	12	1	ewom	ewom	NOUN
easat-7644	12	2	credibility	credibility	NOUN
easat-7644	12	3	partially	partially	ADV
easat-7644	12	4	mediates	mediate	VERB
easat-7644	12	5	the	the	DET
easat-7644	12	6	enhancement	enhancement	NOUN
easat-7644	12	7	of	of	ADP
easat-7644	12	8	purchase	purchase	NOUN
easat-7644	12	9	intentions	intention	NOUN
easat-7644	12	10	.	.	PUNCT
easat-7644	13	1	platform	platform	NOUN
easat-7644	13	2	type	type	NOUN
easat-7644	13	3	moderates	moderate	NOUN
easat-7644	13	4	these	these	DET
easat-7644	13	5	effects	effect	NOUN
easat-7644	13	6	differently	differently	ADV
easat-7644	13	7	:	:	PUNCT
easat-7644	13	8	relationship	relationship	NOUN
easat-7644	13	9	strength	strength	NOUN
easat-7644	13	10	is	be	AUX
easat-7644	13	11	more	more	ADV
easat-7644	13	12	influential	influential	ADJ
easat-7644	13	13	on	on	ADP
easat-7644	13	14	social	social	ADJ
easat-7644	13	15	media	medium	NOUN
easat-7644	13	16	platforms	platform	NOUN
easat-7644	13	17	,	,	PUNCT
easat-7644	13	18	while	while	SCONJ
easat-7644	13	19	self	self	NOUN
easat-7644	13	20	-	-	PUNCT
easat-7644	13	21	disclosure	disclosure	NOUN
easat-7644	13	22	has	have	VERB
easat-7644	13	23	a	a	DET
easat-7644	13	24	greater	great	ADJ
easat-7644	13	25	impact	impact	NOUN
easat-7644	13	26	on	on	ADP
easat-7644	13	27	e	e	NOUN
easat-7644	13	28	-	-	NOUN
easat-7644	13	29	commerce	commerce	NOUN
easat-7644	13	30	platforms	platform	NOUN
easat-7644	13	31	.	.	PUNCT
easat-7644	14	1	the	the	DET
easat-7644	14	2	study	study	NOUN
easat-7644	14	3	advances	advance	VERB
easat-7644	14	4	the	the	DET
easat-7644	14	5	information	information	NOUN
easat-7644	14	6	adoption	adoption	NOUN
easat-7644	14	7	model	model	NOUN
easat-7644	14	8	by	by	ADP
easat-7644	14	9	uncovering	uncover	VERB
easat-7644	14	10	the	the	DET
easat-7644	14	11	interaction	interaction	NOUN
easat-7644	14	12	between	between	ADP
easat-7644	14	13	relational	relational	ADJ
easat-7644	14	14	and	and	CCONJ
easat-7644	14	15	informational	informational	ADJ
easat-7644	14	16	mechanisms	mechanism	NOUN
easat-7644	14	17	in	in	ADP
easat-7644	14	18	ewom	ewom	NOUN
easat-7644	14	19	dissemination	dissemination	NOUN
easat-7644	14	20	through	through	ADP
easat-7644	14	21	computational	computational	ADJ
easat-7644	14	22	intelligence	intelligence	NOUN
easat-7644	14	23	.	.	PUNCT
easat-7644	15	1	businesses	business	NOUN
easat-7644	15	2	can	can	AUX
easat-7644	15	3	optimize	optimize	VERB
easat-7644	15	4	user	user	NOUN
easat-7644	15	5	interactions	interaction	NOUN
easat-7644	15	6	and	and	CCONJ
easat-7644	15	7	content	content	NOUN
easat-7644	15	8	authenticity	authenticity	NOUN
easat-7644	15	9	using	use	VERB
easat-7644	15	10	intelligent	intelligent	ADJ
easat-7644	15	11	algorithms	algorithm	NOUN
easat-7644	15	12	,	,	PUNCT
easat-7644	15	13	tailoring	tailor	VERB
easat-7644	15	14	strategies	strategy	NOUN
easat-7644	15	15	to	to	ADP
easat-7644	15	16	platform	platform	NOUN
easat-7644	15	17	-	-	PUNCT
easat-7644	15	18	specific	specific	ADJ
easat-7644	15	19	dynamics	dynamic	NOUN
easat-7644	15	20	to	to	PART
easat-7644	15	21	effectively	effectively	ADV
easat-7644	15	22	influence	influence	VERB
easat-7644	15	23	consumer	consumer	NOUN
easat-7644	15	24	behavior	behavior	NOUN
easat-7644	15	25	.	.	PUNCT
easat-7644	16	1	keywords	keyword	NOUN
easat-7644	16	2	:	:	PUNCT
easat-7644	16	3	computational	computational	ADJ
easat-7644	16	4	intelligence	intelligence	NOUN
easat-7644	16	5	,	,	PUNCT
easat-7644	16	6	electronic	electronic	ADJ
easat-7644	16	7	word	word	NOUN
easat-7644	16	8	-	-	PUNCT
easat-7644	16	9	of	of	ADP
easat-7644	16	10	-	-	PUNCT
easat-7644	16	11	mouth	mouth	NOUN
easat-7644	16	12	,	,	PUNCT
easat-7644	16	13	intelligent	intelligent	ADJ
easat-7644	16	14	algorithms	algorithm	NOUN
easat-7644	16	15	,	,	PUNCT
easat-7644	16	16	platform	platform	NOUN
easat-7644	16	17	type	type	NOUN
easat-7644	16	18	.	.	PUNCT
easat-7644	17	1	1	1	X
easat-7644	17	2	.	.	X
easat-7644	17	3	introduction	introduction	NOUN
easat-7644	17	4	1.1	1.1	NUM
easat-7644	17	5	.	.	PUNCT
easat-7644	18	1	background	background	NOUN
easat-7644	18	2	and	and	CCONJ
easat-7644	18	3	motivation	motivation	NOUN
easat-7644	18	4	electronic	electronic	ADJ
easat-7644	18	5	word	word	NOUN
easat-7644	18	6	-	-	PUNCT
easat-7644	18	7	of	of	ADP
easat-7644	18	8	-	-	PUNCT
easat-7644	18	9	mouth	mouth	NOUN
easat-7644	18	10	(	(	PUNCT
easat-7644	18	11	ewom	ewom	NOUN
easat-7644	18	12	)	)	PUNCT
easat-7644	18	13	has	have	AUX
easat-7644	18	14	become	become	VERB
easat-7644	18	15	a	a	DET
easat-7644	18	16	crucial	crucial	ADJ
easat-7644	18	17	determinant	determinant	NOUN
easat-7644	18	18	of	of	ADP
easat-7644	18	19	consumer	consumer	NOUN
easat-7644	18	20	purchase	purchase	NOUN
easat-7644	18	21	decisions	decision	NOUN
easat-7644	18	22	in	in	ADP
easat-7644	18	23	the	the	DET
easat-7644	18	24	digital	digital	ADJ
easat-7644	18	25	era	era	NOUN
easat-7644	18	26	.	.	PUNCT
easat-7644	19	1	unlike	unlike	ADP
easat-7644	19	2	traditional	traditional	ADJ
easat-7644	19	3	marketing	marketing	NOUN
easat-7644	19	4	approaches	approach	NOUN
easat-7644	19	5	,	,	PUNCT
easat-7644	19	6	ewom	ewom	NOUN
easat-7644	19	7	is	be	AUX
easat-7644	19	8	driven	drive	VERB
easat-7644	19	9	by	by	ADP
easat-7644	19	10	user	user	NOUN
easat-7644	19	11	-	-	PUNCT
easat-7644	19	12	generated	generate	VERB
easat-7644	19	13	content	content	NOUN
easat-7644	19	14	,	,	PUNCT
easat-7644	19	15	which	which	PRON
easat-7644	19	16	consumers	consumer	NOUN
easat-7644	19	17	perceive	perceive	VERB
easat-7644	19	18	as	as	ADP
easat-7644	19	19	more	more	ADV
easat-7644	19	20	authentic	authentic	ADJ
easat-7644	19	21	and	and	CCONJ
easat-7644	19	22	trustworthy	trustworthy	ADJ
easat-7644	19	23	.	.	PUNCT
easat-7644	20	1	however	however	ADV
easat-7644	20	2	,	,	PUNCT
easat-7644	20	3	the	the	DET
easat-7644	20	4	effectiveness	effectiveness	NOUN
easat-7644	20	5	of	of	ADP
easat-7644	20	6	ewom	ewom	NOUN
easat-7644	20	7	varies	vary	VERB
easat-7644	20	8	significantly	significantly	ADV
easat-7644	20	9	across	across	ADP
easat-7644	20	10	digital	digital	ADJ
easat-7644	20	11	platforms	platform	NOUN
easat-7644	20	12	—	—	PUNCT
easat-7644	20	13	particularly	particularly	ADV
easat-7644	20	14	between	between	ADP
easat-7644	20	15	social	social	ADJ
easat-7644	20	16	media	medium	NOUN
easat-7644	20	17	and	and	CCONJ
easat-7644	20	18	online	online	ADJ
easat-7644	20	19	shopping	shopping	NOUN
easat-7644	20	20	platforms	platform	NOUN
easat-7644	20	21	—	—	PUNCT
easat-7644	20	22	due	due	ADP
easat-7644	20	23	to	to	ADP
easat-7644	20	24	differences	difference	NOUN
easat-7644	20	25	in	in	ADP
easat-7644	20	26	user	user	NOUN
easat-7644	20	27	engagement	engagement	NOUN
easat-7644	20	28	,	,	PUNCT
easat-7644	20	29	content	content	NOUN
easat-7644	20	30	structuring	structuring	NOUN
easat-7644	20	31	,	,	PUNCT
easat-7644	20	32	and	and	CCONJ
easat-7644	20	33	trust	trust	NOUN
easat-7644	20	34	mechanisms	mechanism	NOUN
easat-7644	20	35	.	.	PUNCT
easat-7644	21	1	these	these	DET
easat-7644	21	2	variations	variation	NOUN
easat-7644	21	3	necessitate	necessitate	VERB
easat-7644	21	4	a	a	DET
easat-7644	21	5	deeper	deep	ADJ
easat-7644	21	6	investigation	investigation	NOUN
easat-7644	21	7	into	into	ADP
easat-7644	21	8	how	how	SCONJ
easat-7644	21	9	platform	platform	NOUN
easat-7644	21	10	-	-	PUNCT
easat-7644	21	11	specific	specific	ADJ
easat-7644	21	12	factors	factor	NOUN
easat-7644	21	13	shape	shape	VERB
easat-7644	21	14	the	the	DET
easat-7644	21	15	credibility	credibility	NOUN
easat-7644	21	16	and	and	CCONJ
easat-7644	21	17	influence	influence	NOUN
easat-7644	21	18	of	of	ADP
easat-7644	21	19	ewom	ewom	NOUN
easat-7644	21	20	.	.	PUNCT
easat-7644	22	1	existing	exist	VERB
easat-7644	22	2	research	research	NOUN
easat-7644	22	3	has	have	AUX
easat-7644	22	4	extensively	extensively	ADV
easat-7644	22	5	examined	examine	VERB
easat-7644	22	6	the	the	DET
easat-7644	22	7	role	role	NOUN
easat-7644	22	8	of	of	ADP
easat-7644	22	9	ewom	ewom	NOUN
easat-7644	22	10	credibility	credibility	NOUN
easat-7644	22	11	in	in	ADP
easat-7644	22	12	shaping	shape	VERB
easat-7644	22	13	consumer	consumer	NOUN
easat-7644	22	14	behavior	behavior	NOUN
easat-7644	22	15	,	,	PUNCT
easat-7644	22	16	yet	yet	CCONJ
easat-7644	22	17	relatively	relatively	ADV
easat-7644	22	18	little	little	ADJ
easat-7644	22	19	attention	attention	NOUN
easat-7644	22	20	has	have	AUX
easat-7644	22	21	been	be	AUX
easat-7644	22	22	paid	pay	VERB
easat-7644	22	23	to	to	ADP
easat-7644	22	24	how	how	SCONJ
easat-7644	22	25	platform	platform	NOUN
easat-7644	22	26	characteristics	characteristic	NOUN
easat-7644	22	27	moderate	moderate	VERB
easat-7644	22	28	this	this	DET
easat-7644	22	29	effect	effect	NOUN
easat-7644	22	30	.	.	PUNCT
easat-7644	23	1	furthermore	furthermore	ADV
easat-7644	23	2	,	,	PUNCT
easat-7644	23	3	the	the	DET
easat-7644	23	4	impact	impact	NOUN
easat-7644	23	5	of	of	ADP
easat-7644	23	6	relationship	relationship	NOUN
easat-7644	23	7	strength	strength	NOUN
easat-7644	23	8	and	and	CCONJ
easat-7644	23	9	self	self	NOUN
easat-7644	23	10	-	-	PUNCT
easat-7644	23	11	disclosure	disclosure	NOUN
easat-7644	23	12	—	—	PUNCT
easat-7644	23	13	two	two	NUM
easat-7644	23	14	critical	critical	ADJ
easat-7644	23	15	determinants	determinant	NOUN
easat-7644	23	16	of	of	ADP
easat-7644	23	17	ewom	ewom	NOUN
easat-7644	23	18	credibility	credibility	NOUN
easat-7644	23	19	—	—	PUNCT
easat-7644	23	20	remains	remain	VERB
easat-7644	23	21	underexplored	underexplored	ADJ
easat-7644	23	22	,	,	PUNCT
easat-7644	23	23	particularly	particularly	ADV
easat-7644	23	24	in	in	ADP
easat-7644	23	25	a	a	DET
easat-7644	23	26	comparative	comparative	ADJ
easat-7644	23	27	platform	platform	NOUN
easat-7644	23	28	context	context	NOUN
easat-7644	23	29	.	.	PUNCT
easat-7644	24	1	the	the	DET
easat-7644	24	2	increasing	increase	VERB
easat-7644	24	3	reliance	reliance	NOUN
easat-7644	24	4	on	on	ADP
easat-7644	24	5	computational	computational	ADJ
easat-7644	24	6	intelligence	intelligence	NOUN
easat-7644	24	7	techniques	technique	NOUN
easat-7644	24	8	,	,	PUNCT
easat-7644	24	9	such	such	ADJ
easat-7644	24	10	as	as	ADP
easat-7644	24	11	data	data	NOUN
easat-7644	24	12	-	-	PUNCT
easat-7644	24	13	driven	drive	VERB
easat-7644	24	14	modeling	modeling	NOUN
easat-7644	24	15	and	and	CCONJ
easat-7644	24	16	intelligent	intelligent	ADJ
easat-7644	24	17	analytics	analytic	NOUN
easat-7644	24	18	,	,	PUNCT
easat-7644	24	19	offers	offer	VERB
easat-7644	24	20	new	new	ADJ
easat-7644	24	21	opportunities	opportunity	NOUN
easat-7644	24	22	to	to	PART
easat-7644	24	23	systematically	systematically	ADV
easat-7644	24	24	analyze	analyze	VERB
easat-7644	24	25	these	these	DET
easat-7644	24	26	interactions	interaction	NOUN
easat-7644	24	27	and	and	CCONJ
easat-7644	24	28	uncover	uncover	VERB
easat-7644	24	29	underlying	underlie	VERB
easat-7644	24	30	behavioral	behavioral	ADJ
easat-7644	24	31	patterns	pattern	NOUN
easat-7644	24	32	that	that	PRON
easat-7644	24	33	traditional	traditional	ADJ
easat-7644	24	34	approaches	approach	NOUN
easat-7644	24	35	may	may	AUX
easat-7644	24	36	overlook	overlook	VERB
easat-7644	24	37	.	.	PUNCT
easat-7644	25	1	to	to	PART
easat-7644	25	2	address	address	VERB
easat-7644	25	3	these	these	DET
easat-7644	25	4	gaps	gap	NOUN
easat-7644	25	5	,	,	PUNCT
easat-7644	25	6	this	this	DET
easat-7644	25	7	study	study	NOUN
easat-7644	25	8	integrates	integrate	VERB
easat-7644	25	9	computational	computational	ADJ
easat-7644	25	10	intelligence	intelligence	NOUN
easat-7644	25	11	-	-	PUNCT
easat-7644	25	12	driven	drive	VERB
easat-7644	25	13	data	datum	NOUN
easat-7644	25	14	analysis	analysis	NOUN
easat-7644	25	15	with	with	ADP
easat-7644	25	16	structural	structural	ADJ
easat-7644	25	17	equation	equation	NOUN
easat-7644	25	18	modeling	modeling	NOUN
easat-7644	25	19	(	(	PUNCT
easat-7644	25	20	sem	sem	NOUN
easat-7644	25	21	)	)	PUNCT
easat-7644	25	22	to	to	PART
easat-7644	25	23	examine	examine	VERB
easat-7644	25	24	the	the	DET
easat-7644	25	25	interplay	interplay	NOUN
easat-7644	25	26	between	between	ADP
easat-7644	25	27	relationship	relationship	NOUN
easat-7644	25	28	strength	strength	NOUN
easat-7644	25	29	,	,	PUNCT
easat-7644	25	30	selfdisclosure	selfdisclosure	PROPN
easat-7644	25	31	,	,	PUNCT
easat-7644	25	32	ewom	ewom	NOUN
easat-7644	25	33	credibility	credibility	NOUN
easat-7644	25	34	,	,	PUNCT
easat-7644	25	35	and	and	CCONJ
easat-7644	25	36	purchase	purchase	NOUN
easat-7644	25	37	intentions	intention	NOUN
easat-7644	25	38	across	across	ADP
easat-7644	25	39	social	social	ADJ
easat-7644	25	40	media	medium	NOUN
easat-7644	25	41	and	and	CCONJ
easat-7644	25	42	online	online	ADJ
easat-7644	25	43	shopping	shopping	NOUN
easat-7644	25	44	https://orcid.org/0009-0007-7725-6361	https://orcid.org/0009-0007-7725-6361	NOUN
easat-7644	25	45	3033	3033	NUM
easat-7644	25	46	edelweiss	edelweiss	PROPN
easat-7644	25	47	applied	apply	VERB
easat-7644	25	48	science	science	NOUN
easat-7644	25	49	and	and	CCONJ
easat-7644	25	50	technology	technology	NOUN
easat-7644	25	51	issn	issn	PROPN
easat-7644	25	52	:	:	PUNCT
easat-7644	25	53	2576	2576	NUM
easat-7644	25	54	-	-	SYM
easat-7644	25	55	8484	8484	NUM
easat-7644	25	56	vol	vol	NOUN
easat-7644	25	57	.	.	PROPN
easat-7644	26	1	9	9	NUM
easat-7644	26	2	,	,	PUNCT
easat-7644	26	3	no	no	INTJ
easat-7644	26	4	.	.	NOUN
easat-7644	26	5	5	5	NUM
easat-7644	26	6	:	:	SYM
easat-7644	26	7	3032	3032	NUM
easat-7644	26	8	-	-	SYM
easat-7644	26	9	3045	3045	NUM
easat-7644	26	10	,	,	PUNCT
easat-7644	26	11	2025	2025	NUM
easat-7644	26	12	doi	doi	NOUN
easat-7644	26	13	:	:	PUNCT
easat-7644	26	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	26	15	©	©	PROPN
easat-7644	26	16	2025	2025	NUM
easat-7644	26	17	by	by	ADP
easat-7644	26	18	the	the	DET
easat-7644	26	19	authors	author	NOUN
easat-7644	26	20	;	;	PUNCT
easat-7644	26	21	licensee	licensee	PROPN
easat-7644	26	22	learning	learn	VERB
easat-7644	26	23	gate	gate	NOUN
easat-7644	26	24	platforms	platform	NOUN
easat-7644	26	25	.	.	PUNCT
easat-7644	27	1	by	by	ADP
easat-7644	27	2	identifying	identify	VERB
easat-7644	27	3	platform	platform	NOUN
easat-7644	27	4	-	-	PUNCT
easat-7644	27	5	specific	specific	ADJ
easat-7644	27	6	dynamics	dynamic	NOUN
easat-7644	27	7	and	and	CCONJ
easat-7644	27	8	their	their	PRON
easat-7644	27	9	implications	implication	NOUN
easat-7644	27	10	for	for	ADP
easat-7644	27	11	consumer	consumer	NOUN
easat-7644	27	12	decisionmaking	decisionmaking	NOUN
easat-7644	27	13	,	,	PUNCT
easat-7644	27	14	this	this	DET
easat-7644	27	15	research	research	NOUN
easat-7644	27	16	advances	advance	VERB
easat-7644	27	17	theoretical	theoretical	ADJ
easat-7644	27	18	understanding	understanding	NOUN
easat-7644	27	19	while	while	SCONJ
easat-7644	27	20	providing	provide	VERB
easat-7644	27	21	actionable	actionable	ADJ
easat-7644	27	22	insights	insight	NOUN
easat-7644	27	23	for	for	ADP
easat-7644	27	24	businesses	business	NOUN
easat-7644	27	25	seeking	seek	VERB
easat-7644	27	26	to	to	PART
easat-7644	27	27	optimize	optimize	VERB
easat-7644	27	28	ewom	ewom	NOUN
easat-7644	27	29	strategies	strategy	NOUN
easat-7644	27	30	in	in	ADP
easat-7644	27	31	a	a	DET
easat-7644	27	32	data	data	NOUN
easat-7644	27	33	-	-	PUNCT
easat-7644	27	34	driven	drive	VERB
easat-7644	27	35	digital	digital	ADJ
easat-7644	27	36	economy	economy	NOUN
easat-7644	27	37	.	.	PUNCT
easat-7644	28	1	1.2	1.2	NUM
easat-7644	28	2	.	.	PUNCT
easat-7644	28	3	research	research	NOUN
easat-7644	28	4	objectives	objective	NOUN
easat-7644	28	5	and	and	CCONJ
easat-7644	28	6	questions	question	NOUN
easat-7644	28	7	the	the	DET
easat-7644	28	8	primary	primary	ADJ
easat-7644	28	9	objective	objective	NOUN
easat-7644	28	10	of	of	ADP
easat-7644	28	11	this	this	DET
easat-7644	28	12	study	study	NOUN
easat-7644	28	13	is	be	AUX
easat-7644	28	14	to	to	PART
easat-7644	28	15	investigate	investigate	VERB
easat-7644	28	16	the	the	DET
easat-7644	28	17	mechanisms	mechanism	NOUN
easat-7644	28	18	by	by	ADP
easat-7644	28	19	which	which	PRON
easat-7644	28	20	electronic	electronic	ADJ
easat-7644	28	21	word	word	NOUN
easat-7644	28	22	-	-	PUNCT
easat-7644	28	23	ofmouth	ofmouth	NOUN
easat-7644	28	24	(	(	PUNCT
easat-7644	28	25	ewom	ewom	NOUN
easat-7644	28	26	)	)	PUNCT
easat-7644	28	27	influences	influence	VERB
easat-7644	28	28	consumer	consumer	NOUN
easat-7644	28	29	purchase	purchase	NOUN
easat-7644	28	30	intentions	intention	NOUN
easat-7644	28	31	,	,	PUNCT
easat-7644	28	32	with	with	ADP
easat-7644	28	33	a	a	DET
easat-7644	28	34	particular	particular	ADJ
easat-7644	28	35	emphasis	emphasis	NOUN
easat-7644	28	36	on	on	ADP
easat-7644	28	37	platformspecific	platformspecific	NOUN
easat-7644	28	38	dynamics	dynamic	NOUN
easat-7644	28	39	.	.	PUNCT
easat-7644	29	1	by	by	ADP
easat-7644	29	2	examining	examine	VERB
easat-7644	29	3	the	the	DET
easat-7644	29	4	roles	role	NOUN
easat-7644	29	5	of	of	ADP
easat-7644	29	6	relationship	relationship	NOUN
easat-7644	29	7	strength	strength	NOUN
easat-7644	29	8	,	,	PUNCT
easat-7644	29	9	self	self	NOUN
easat-7644	29	10	-	-	PUNCT
easat-7644	29	11	disclosure	disclosure	NOUN
easat-7644	29	12	,	,	PUNCT
easat-7644	29	13	and	and	CCONJ
easat-7644	29	14	ewom	ewom	NOUN
easat-7644	29	15	credibility	credibility	NOUN
easat-7644	29	16	—	—	PUNCT
easat-7644	29	17	and	and	CCONJ
easat-7644	29	18	integrating	integrate	VERB
easat-7644	29	19	computational	computational	ADJ
easat-7644	29	20	intelligence	intelligence	NOUN
easat-7644	29	21	techniques	technique	NOUN
easat-7644	29	22	for	for	ADP
easat-7644	29	23	robust	robust	ADJ
easat-7644	29	24	data	datum	NOUN
easat-7644	29	25	analysis	analysis	NOUN
easat-7644	29	26	—	—	PUNCT
easat-7644	29	27	this	this	DET
easat-7644	29	28	study	study	NOUN
easat-7644	29	29	aims	aim	VERB
easat-7644	29	30	to	to	PART
easat-7644	29	31	reveal	reveal	VERB
easat-7644	29	32	how	how	SCONJ
easat-7644	29	33	these	these	DET
easat-7644	29	34	factors	factor	NOUN
easat-7644	29	35	collectively	collectively	ADV
easat-7644	29	36	shape	shape	VERB
easat-7644	29	37	consumer	consumer	NOUN
easat-7644	29	38	behavior	behavior	NOUN
easat-7644	29	39	across	across	ADP
easat-7644	29	40	digital	digital	ADJ
easat-7644	29	41	environments	environment	NOUN
easat-7644	29	42	,	,	PUNCT
easat-7644	29	43	specifically	specifically	ADV
easat-7644	29	44	comparing	compare	VERB
easat-7644	29	45	social	social	ADJ
easat-7644	29	46	media	medium	NOUN
easat-7644	29	47	and	and	CCONJ
easat-7644	29	48	online	online	ADJ
easat-7644	29	49	shopping	shopping	NOUN
easat-7644	29	50	platforms	platform	NOUN
easat-7644	29	51	.	.	PUNCT
easat-7644	30	1	based	base	VERB
easat-7644	30	2	on	on	ADP
easat-7644	30	3	this	this	DET
easat-7644	30	4	objective	objective	NOUN
easat-7644	30	5	,	,	PUNCT
easat-7644	30	6	the	the	DET
easat-7644	30	7	study	study	NOUN
easat-7644	30	8	seeks	seek	VERB
easat-7644	30	9	to	to	PART
easat-7644	30	10	answer	answer	VERB
easat-7644	30	11	the	the	DET
easat-7644	30	12	following	follow	VERB
easat-7644	30	13	research	research	NOUN
easat-7644	30	14	questions	question	NOUN
easat-7644	30	15	:	:	PUNCT
easat-7644	30	16	1.how	1.how	NUM
easat-7644	30	17	do	do	VERB
easat-7644	30	18	relationship	relationship	NOUN
easat-7644	30	19	strength	strength	NOUN
easat-7644	30	20	and	and	CCONJ
easat-7644	30	21	self	self	NOUN
easat-7644	30	22	-	-	PUNCT
easat-7644	30	23	disclosure	disclosure	NOUN
easat-7644	30	24	affect	affect	VERB
easat-7644	30	25	ewom	ewom	NOUN
easat-7644	30	26	credibility	credibility	NOUN
easat-7644	30	27	on	on	ADP
easat-7644	30	28	different	different	ADJ
easat-7644	30	29	platforms	platform	NOUN
easat-7644	30	30	?	?	PUNCT
easat-7644	31	1	2.what	2.what	NUM
easat-7644	31	2	role	role	NOUN
easat-7644	31	3	does	do	AUX
easat-7644	31	4	ewom	ewom	VERB
easat-7644	31	5	credibility	credibility	NOUN
easat-7644	31	6	play	play	VERB
easat-7644	31	7	as	as	ADP
easat-7644	31	8	a	a	DET
easat-7644	31	9	mediator	mediator	NOUN
easat-7644	31	10	in	in	ADP
easat-7644	31	11	the	the	DET
easat-7644	31	12	relationship	relationship	NOUN
easat-7644	31	13	between	between	ADP
easat-7644	31	14	these	these	DET
easat-7644	31	15	factors	factor	NOUN
easat-7644	31	16	and	and	CCONJ
easat-7644	31	17	consumer	consumer	NOUN
easat-7644	31	18	purchase	purchase	NOUN
easat-7644	31	19	intentions	intention	NOUN
easat-7644	31	20	?	?	PUNCT
easat-7644	32	1	3.how	3.how	ADJ
easat-7644	32	2	do	do	VERB
easat-7644	32	3	platform	platform	NOUN
easat-7644	32	4	characteristics	characteristic	NOUN
easat-7644	32	5	,	,	PUNCT
easat-7644	32	6	such	such	ADJ
easat-7644	32	7	as	as	ADP
easat-7644	32	8	social	social	ADJ
easat-7644	32	9	interaction	interaction	NOUN
easat-7644	32	10	and	and	CCONJ
easat-7644	32	11	content	content	NOUN
easat-7644	32	12	structure	structure	NOUN
easat-7644	32	13	,	,	PUNCT
easat-7644	32	14	moderate	moderate	VERB
easat-7644	32	15	the	the	DET
easat-7644	32	16	effectiveness	effectiveness	NOUN
easat-7644	32	17	of	of	ADP
easat-7644	32	18	ewom	ewom	NOUN
easat-7644	32	19	?	?	PUNCT
easat-7644	33	1	by	by	ADP
easat-7644	33	2	addressing	address	VERB
easat-7644	33	3	these	these	DET
easat-7644	33	4	questions	question	NOUN
easat-7644	33	5	,	,	PUNCT
easat-7644	33	6	the	the	DET
easat-7644	33	7	study	study	NOUN
easat-7644	33	8	aspires	aspire	VERB
easat-7644	33	9	to	to	PART
easat-7644	33	10	enhance	enhance	VERB
easat-7644	33	11	the	the	DET
easat-7644	33	12	theoretical	theoretical	ADJ
easat-7644	33	13	understanding	understanding	NOUN
easat-7644	33	14	of	of	ADP
easat-7644	33	15	ewom	ewom	NOUN
easat-7644	33	16	mechanisms	mechanism	NOUN
easat-7644	33	17	while	while	SCONJ
easat-7644	33	18	providing	provide	VERB
easat-7644	33	19	actionable	actionable	ADJ
easat-7644	33	20	,	,	PUNCT
easat-7644	33	21	data	datum	NOUN
easat-7644	33	22	-	-	PUNCT
easat-7644	33	23	driven	drive	VERB
easat-7644	33	24	insights	insight	NOUN
easat-7644	33	25	for	for	ADP
easat-7644	33	26	developing	develop	VERB
easat-7644	33	27	effective	effective	ADJ
easat-7644	33	28	digital	digital	ADJ
easat-7644	33	29	marketing	marketing	NOUN
easat-7644	33	30	strategies	strategy	NOUN
easat-7644	33	31	in	in	ADP
easat-7644	33	32	diverse	diverse	ADJ
easat-7644	33	33	platform	platform	NOUN
easat-7644	33	34	environments	environment	NOUN
easat-7644	33	35	.	.	PUNCT
easat-7644	34	1	2	2	X
easat-7644	34	2	.	.	X
easat-7644	34	3	literature	literature	NOUN
easat-7644	34	4	review	review	PROPN
easat-7644	34	5	and	and	CCONJ
easat-7644	34	6	hypotheses	hypothese	VERB
easat-7644	34	7	2.1	2.1	NUM
easat-7644	34	8	.	.	PUNCT
easat-7644	35	1	theoretical	theoretical	ADJ
easat-7644	35	2	framework	framework	NOUN
easat-7644	35	3	electronic	electronic	ADJ
easat-7644	35	4	word	word	NOUN
easat-7644	35	5	-	-	PUNCT
easat-7644	35	6	of	of	ADP
easat-7644	35	7	-	-	PUNCT
easat-7644	35	8	mouth	mouth	NOUN
easat-7644	35	9	(	(	PUNCT
easat-7644	35	10	ewom	ewom	NOUN
easat-7644	35	11	)	)	PUNCT
easat-7644	35	12	has	have	AUX
easat-7644	35	13	emerged	emerge	VERB
easat-7644	35	14	as	as	ADP
easat-7644	35	15	a	a	DET
easat-7644	35	16	pivotal	pivotal	ADJ
easat-7644	35	17	factor	factor	NOUN
easat-7644	35	18	in	in	ADP
easat-7644	35	19	influencing	influence	VERB
easat-7644	35	20	consumer	consumer	NOUN
easat-7644	35	21	decisionmaking	decisionmaking	NOUN
easat-7644	35	22	in	in	ADP
easat-7644	35	23	the	the	DET
easat-7644	35	24	digital	digital	ADJ
easat-7644	35	25	age	age	NOUN
easat-7644	35	26	.	.	PUNCT
easat-7644	36	1	defined	define	VERB
easat-7644	36	2	as	as	ADP
easat-7644	36	3	user	user	NOUN
easat-7644	36	4	-	-	PUNCT
easat-7644	36	5	generated	generate	VERB
easat-7644	36	6	content	content	NOUN
easat-7644	36	7	shared	share	VERB
easat-7644	36	8	online	online	ADV
easat-7644	36	9	,	,	PUNCT
easat-7644	36	10	ewom	ewom	NOUN
easat-7644	36	11	is	be	AUX
easat-7644	36	12	often	often	ADV
easat-7644	36	13	perceived	perceive	VERB
easat-7644	36	14	as	as	ADP
easat-7644	36	15	more	more	ADV
easat-7644	36	16	trustworthy	trustworthy	ADJ
easat-7644	36	17	than	than	ADP
easat-7644	36	18	traditional	traditional	ADJ
easat-7644	36	19	marketing	marketing	NOUN
easat-7644	36	20	communication	communication	NOUN
easat-7644	36	21	due	due	ADP
easat-7644	36	22	to	to	ADP
easat-7644	36	23	its	its	PRON
easat-7644	36	24	authenticity	authenticity	NOUN
easat-7644	36	25	and	and	CCONJ
easat-7644	36	26	relatability	relatability	NOUN
easat-7644	36	27	.	.	PUNCT
easat-7644	37	1	existing	exist	VERB
easat-7644	37	2	theoretical	theoretical	ADJ
easat-7644	37	3	frameworks	framework	NOUN
easat-7644	37	4	,	,	PUNCT
easat-7644	37	5	such	such	ADJ
easat-7644	37	6	as	as	ADP
easat-7644	37	7	the	the	DET
easat-7644	37	8	information	information	NOUN
easat-7644	37	9	adoption	adoption	NOUN
easat-7644	37	10	model	model	NOUN
easat-7644	37	11	[	[	X
easat-7644	37	12	1	1	NUM
easat-7644	37	13	]	]	PUNCT
easat-7644	37	14	and	and	CCONJ
easat-7644	37	15	trust	trust	NOUN
easat-7644	37	16	transfer	transfer	NOUN
easat-7644	37	17	theory	theory	NOUN
easat-7644	37	18	[	[	X
easat-7644	37	19	2	2	NUM
easat-7644	37	20	]	]	PUNCT
easat-7644	37	21	suggest	suggest	VERB
easat-7644	37	22	that	that	SCONJ
easat-7644	37	23	the	the	DET
easat-7644	37	24	effectiveness	effectiveness	NOUN
easat-7644	37	25	of	of	ADP
easat-7644	37	26	ewom	ewom	NOUN
easat-7644	37	27	largely	largely	ADV
easat-7644	37	28	depends	depend	VERB
easat-7644	37	29	on	on	ADP
easat-7644	37	30	its	its	PRON
easat-7644	37	31	credibility	credibility	NOUN
easat-7644	37	32	and	and	CCONJ
easat-7644	37	33	relevance	relevance	NOUN
easat-7644	37	34	to	to	ADP
easat-7644	37	35	the	the	DET
easat-7644	37	36	consumer	consumer	NOUN
easat-7644	37	37	.	.	PUNCT
easat-7644	38	1	however	however	ADV
easat-7644	38	2	,	,	PUNCT
easat-7644	38	3	limited	limited	ADJ
easat-7644	38	4	research	research	NOUN
easat-7644	38	5	has	have	AUX
easat-7644	38	6	delved	delve	VERB
easat-7644	38	7	into	into	ADP
easat-7644	38	8	how	how	SCONJ
easat-7644	38	9	platform	platform	NOUN
easat-7644	38	10	-	-	PUNCT
easat-7644	38	11	specific	specific	ADJ
easat-7644	38	12	characteristics	characteristic	NOUN
easat-7644	38	13	interact	interact	VERB
easat-7644	38	14	with	with	ADP
easat-7644	38	15	relational	relational	ADJ
easat-7644	38	16	and	and	CCONJ
easat-7644	38	17	informational	informational	ADJ
easat-7644	38	18	factors	factor	NOUN
easat-7644	38	19	to	to	PART
easat-7644	38	20	shape	shape	VERB
easat-7644	38	21	ewom	ewom	NOUN
easat-7644	38	22	’s	’s	PART
easat-7644	38	23	impact	impact	NOUN
easat-7644	38	24	on	on	ADP
easat-7644	38	25	purchase	purchase	NOUN
easat-7644	38	26	intentions	intention	NOUN
easat-7644	38	27	.	.	PUNCT
easat-7644	39	1	this	this	DET
easat-7644	39	2	study	study	NOUN
easat-7644	39	3	builds	build	VERB
easat-7644	39	4	upon	upon	SCONJ
easat-7644	39	5	these	these	DET
easat-7644	39	6	theories	theory	NOUN
easat-7644	39	7	to	to	PART
easat-7644	39	8	explore	explore	VERB
easat-7644	39	9	the	the	DET
easat-7644	39	10	dynamic	dynamic	ADJ
easat-7644	39	11	interplay	interplay	NOUN
easat-7644	39	12	between	between	ADP
easat-7644	39	13	relationship	relationship	NOUN
easat-7644	39	14	strength	strength	NOUN
easat-7644	39	15	,	,	PUNCT
easat-7644	39	16	self	self	NOUN
easat-7644	39	17	-	-	PUNCT
easat-7644	39	18	disclosure	disclosure	NOUN
easat-7644	39	19	,	,	PUNCT
easat-7644	39	20	ewom	ewom	NOUN
easat-7644	39	21	credibility	credibility	NOUN
easat-7644	39	22	,	,	PUNCT
easat-7644	39	23	and	and	CCONJ
easat-7644	39	24	platform	platform	NOUN
easat-7644	39	25	type	type	NOUN
easat-7644	39	26	.	.	PUNCT
easat-7644	40	1	2.2	2.2	NUM
easat-7644	40	2	.	.	PUNCT
easat-7644	41	1	key	key	ADJ
easat-7644	41	2	variables	variable	NOUN
easat-7644	41	3	and	and	CCONJ
easat-7644	41	4	relationships	relationship	NOUN
easat-7644	41	5	2.2.1	2.2.1	NUM
easat-7644	41	6	.	.	PUNCT
easat-7644	41	7	relationship	relationship	NOUN
easat-7644	41	8	strength	strength	NOUN
easat-7644	41	9	and	and	CCONJ
easat-7644	41	10	ewom	ewom	NOUN
easat-7644	41	11	credibility	credibility	NOUN
easat-7644	41	12	relationship	relationship	NOUN
easat-7644	41	13	strength	strength	NOUN
easat-7644	41	14	refers	refer	VERB
easat-7644	41	15	to	to	ADP
easat-7644	41	16	the	the	DET
easat-7644	41	17	closeness	closeness	NOUN
easat-7644	41	18	and	and	CCONJ
easat-7644	41	19	frequency	frequency	NOUN
easat-7644	41	20	of	of	ADP
easat-7644	41	21	interactions	interaction	NOUN
easat-7644	41	22	between	between	ADP
easat-7644	41	23	users	user	NOUN
easat-7644	41	24	[	[	X
easat-7644	41	25	3	3	NUM
easat-7644	41	26	]	]	PUNCT
easat-7644	41	27	.	.	PUNCT
easat-7644	42	1	prior	prior	ADJ
easat-7644	42	2	studies	study	NOUN
easat-7644	42	3	indicate	indicate	VERB
easat-7644	42	4	that	that	SCONJ
easat-7644	42	5	stronger	strong	ADJ
easat-7644	42	6	relationships	relationship	NOUN
easat-7644	42	7	lead	lead	VERB
easat-7644	42	8	to	to	ADP
easat-7644	42	9	higher	high	ADJ
easat-7644	42	10	trust	trust	NOUN
easat-7644	42	11	in	in	ADP
easat-7644	42	12	shared	share	VERB
easat-7644	42	13	information	information	NOUN
easat-7644	42	14	[	[	X
easat-7644	42	15	4	4	NUM
easat-7644	42	16	]	]	PUNCT
easat-7644	42	17	.	.	PUNCT
easat-7644	43	1	when	when	SCONJ
easat-7644	43	2	the	the	DET
easat-7644	43	3	sender	sender	NOUN
easat-7644	43	4	is	be	AUX
easat-7644	43	5	a	a	DET
easat-7644	43	6	close	close	ADJ
easat-7644	43	7	connection	connection	NOUN
easat-7644	43	8	,	,	PUNCT
easat-7644	43	9	the	the	DET
easat-7644	43	10	receiver	receiver	NOUN
easat-7644	43	11	perceives	perceive	VERB
easat-7644	43	12	the	the	DET
easat-7644	43	13	information	information	NOUN
easat-7644	43	14	as	as	ADP
easat-7644	43	15	more	more	ADV
easat-7644	43	16	credible	credible	ADJ
easat-7644	43	17	,	,	PUNCT
easat-7644	43	18	thus	thus	ADV
easat-7644	43	19	increasing	increase	VERB
easat-7644	43	20	its	its	PRON
easat-7644	43	21	influence	influence	NOUN
easat-7644	43	22	on	on	ADP
easat-7644	43	23	decision	decision	NOUN
easat-7644	43	24	-	-	PUNCT
easat-7644	43	25	making	making	NOUN
easat-7644	43	26	.	.	PUNCT
easat-7644	44	1	however	however	ADV
easat-7644	44	2	,	,	PUNCT
easat-7644	44	3	variations	variation	NOUN
easat-7644	44	4	in	in	ADP
easat-7644	44	5	platform	platform	NOUN
easat-7644	44	6	design	design	NOUN
easat-7644	44	7	may	may	AUX
easat-7644	44	8	amplify	amplify	VERB
easat-7644	44	9	or	or	CCONJ
easat-7644	44	10	diminish	diminish	VERB
easat-7644	44	11	this	this	DET
easat-7644	44	12	effect	effect	NOUN
easat-7644	44	13	.	.	PUNCT
easat-7644	45	1	for	for	ADP
easat-7644	45	2	instance	instance	NOUN
easat-7644	45	3	,	,	PUNCT
easat-7644	45	4	social	social	ADJ
easat-7644	45	5	media	medium	NOUN
easat-7644	45	6	platforms	platform	NOUN
easat-7644	45	7	emphasize	emphasize	VERB
easat-7644	45	8	relational	relational	ADJ
easat-7644	45	9	connections	connection	NOUN
easat-7644	45	10	,	,	PUNCT
easat-7644	45	11	which	which	PRON
easat-7644	45	12	may	may	AUX
easat-7644	45	13	enhance	enhance	VERB
easat-7644	45	14	the	the	DET
easat-7644	45	15	credibility	credibility	NOUN
easat-7644	45	16	derived	derive	VERB
easat-7644	45	17	from	from	ADP
easat-7644	45	18	strong	strong	ADJ
easat-7644	45	19	ties	tie	NOUN
easat-7644	45	20	compared	compare	VERB
easat-7644	45	21	to	to	ADP
easat-7644	45	22	online	online	ADJ
easat-7644	45	23	shopping	shopping	NOUN
easat-7644	45	24	platforms	platform	NOUN
easat-7644	45	25	.	.	PUNCT
easat-7644	46	1	2.2.2	2.2.2	X
easat-7644	46	2	.	.	PUNCT
easat-7644	46	3	self	self	NOUN
easat-7644	46	4	-	-	PUNCT
easat-7644	46	5	disclosure	disclosure	NOUN
easat-7644	46	6	and	and	CCONJ
easat-7644	46	7	ewom	ewom	NOUN
easat-7644	46	8	credibility	credibility	NOUN
easat-7644	46	9	self	self	NOUN
easat-7644	46	10	-	-	PUNCT
easat-7644	46	11	disclosure	disclosure	NOUN
easat-7644	46	12	,	,	PUNCT
easat-7644	46	13	or	or	CCONJ
easat-7644	46	14	the	the	DET
easat-7644	46	15	extent	extent	NOUN
easat-7644	46	16	to	to	PART
easat-7644	46	17	which	which	PRON
easat-7644	46	18	individuals	individual	NOUN
easat-7644	46	19	share	share	VERB
easat-7644	46	20	personal	personal	ADJ
easat-7644	46	21	information	information	NOUN
easat-7644	46	22	,	,	PUNCT
easat-7644	46	23	has	have	AUX
easat-7644	46	24	been	be	AUX
easat-7644	46	25	identified	identify	VERB
easat-7644	46	26	as	as	ADP
easat-7644	46	27	a	a	DET
easat-7644	46	28	critical	critical	ADJ
easat-7644	46	29	factor	factor	NOUN
easat-7644	46	30	in	in	ADP
easat-7644	46	31	establishing	establish	VERB
easat-7644	46	32	trust	trust	NOUN
easat-7644	46	33	[	[	X
easat-7644	46	34	5	5	NUM
easat-7644	46	35	]	]	PUNCT
easat-7644	46	36	.	.	PUNCT
easat-7644	47	1	high	high	ADJ
easat-7644	47	2	levels	level	NOUN
easat-7644	47	3	of	of	ADP
easat-7644	47	4	self	self	NOUN
easat-7644	47	5	-	-	PUNCT
easat-7644	47	6	disclosure	disclosure	NOUN
easat-7644	47	7	can	can	AUX
easat-7644	47	8	enhance	enhance	VERB
easat-7644	47	9	the	the	DET
easat-7644	47	10	perceived	perceive	VERB
easat-7644	47	11	authenticity	authenticity	NOUN
easat-7644	47	12	and	and	CCONJ
easat-7644	47	13	reliability	reliability	NOUN
easat-7644	47	14	of	of	ADP
easat-7644	47	15	ewom	ewom	NOUN
easat-7644	47	16	,	,	PUNCT
easat-7644	47	17	as	as	SCONJ
easat-7644	47	18	consumers	consumer	NOUN
easat-7644	47	19	are	be	AUX
easat-7644	47	20	more	more	ADV
easat-7644	47	21	likely	likely	ADJ
easat-7644	47	22	to	to	PART
easat-7644	47	23	trust	trust	VERB
easat-7644	47	24	content	content	NOUN
easat-7644	47	25	that	that	PRON
easat-7644	47	26	appears	appear	VERB
easat-7644	47	27	genuine	genuine	ADJ
easat-7644	47	28	and	and	CCONJ
easat-7644	47	29	personal	personal	ADJ
easat-7644	47	30	.	.	PUNCT
easat-7644	48	1	this	this	DET
easat-7644	48	2	effect	effect	NOUN
easat-7644	48	3	is	be	AUX
easat-7644	48	4	particularly	particularly	ADV
easat-7644	48	5	pronounced	pronounce	VERB
easat-7644	48	6	on	on	ADP
easat-7644	48	7	platforms	platform	NOUN
easat-7644	48	8	that	that	PRON
easat-7644	48	9	encourage	encourage	VERB
easat-7644	48	10	detailed	detailed	ADJ
easat-7644	48	11	reviews	review	NOUN
easat-7644	48	12	and	and	CCONJ
easat-7644	48	13	emotional	emotional	ADJ
easat-7644	48	14	narratives	narrative	NOUN
easat-7644	48	15	,	,	PUNCT
easat-7644	48	16	such	such	ADJ
easat-7644	48	17	as	as	ADP
easat-7644	48	18	social	social	ADJ
easat-7644	48	19	media	medium	NOUN
easat-7644	48	20	,	,	PUNCT
easat-7644	48	21	compared	compare	VERB
easat-7644	48	22	to	to	ADP
easat-7644	48	23	platforms	platform	NOUN
easat-7644	48	24	focusing	focus	VERB
easat-7644	48	25	on	on	ADP
easat-7644	48	26	product	product	NOUN
easat-7644	48	27	functionality	functionality	NOUN
easat-7644	48	28	.	.	PUNCT
easat-7644	49	1	3034	3034	NUM
easat-7644	49	2	edelweiss	edelweiss	PROPN
easat-7644	49	3	applied	apply	VERB
easat-7644	49	4	science	science	NOUN
easat-7644	49	5	and	and	CCONJ
easat-7644	49	6	technology	technology	NOUN
easat-7644	49	7	issn	issn	PROPN
easat-7644	49	8	:	:	PUNCT
easat-7644	49	9	2576	2576	NUM
easat-7644	49	10	-	-	SYM
easat-7644	49	11	8484	8484	NUM
easat-7644	49	12	vol	vol	NOUN
easat-7644	49	13	.	.	PROPN
easat-7644	50	1	9	9	NUM
easat-7644	50	2	,	,	PUNCT
easat-7644	50	3	no	no	INTJ
easat-7644	50	4	.	.	NOUN
easat-7644	50	5	5	5	NUM
easat-7644	50	6	:	:	SYM
easat-7644	50	7	3032	3032	NUM
easat-7644	50	8	-	-	SYM
easat-7644	50	9	3045	3045	NUM
easat-7644	50	10	,	,	PUNCT
easat-7644	50	11	2025	2025	NUM
easat-7644	50	12	doi	doi	NOUN
easat-7644	50	13	:	:	PUNCT
easat-7644	50	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	50	15	©	©	PROPN
easat-7644	50	16	2025	2025	NUM
easat-7644	50	17	by	by	ADP
easat-7644	50	18	the	the	DET
easat-7644	50	19	authors	author	NOUN
easat-7644	50	20	;	;	PUNCT
easat-7644	50	21	licensee	licensee	PROPN
easat-7644	50	22	learning	learn	VERB
easat-7644	50	23	gate	gate	NOUN
easat-7644	50	24	2.2.3	2.2.3	NUM
easat-7644	50	25	.	.	PUNCT
easat-7644	50	26	platform	platform	NOUN
easat-7644	50	27	type	type	NOUN
easat-7644	50	28	platform	platform	NOUN
easat-7644	50	29	type	type	NOUN
easat-7644	50	30	significantly	significantly	ADV
easat-7644	50	31	moderates	moderate	VERB
easat-7644	50	32	the	the	DET
easat-7644	50	33	relationship	relationship	NOUN
easat-7644	50	34	between	between	ADP
easat-7644	50	35	ewom	ewom	NOUN
easat-7644	50	36	factors	factor	NOUN
easat-7644	50	37	and	and	CCONJ
easat-7644	50	38	purchase	purchase	NOUN
easat-7644	50	39	intentions	intention	NOUN
easat-7644	50	40	.	.	PUNCT
easat-7644	51	1	social	social	ADJ
easat-7644	51	2	media	medium	NOUN
easat-7644	51	3	platforms	platform	NOUN
easat-7644	51	4	prioritize	prioritize	VERB
easat-7644	51	5	social	social	ADJ
easat-7644	51	6	interactions	interaction	NOUN
easat-7644	51	7	and	and	CCONJ
easat-7644	51	8	user	user	NOUN
easat-7644	51	9	engagement	engagement	NOUN
easat-7644	51	10	,	,	PUNCT
easat-7644	51	11	fostering	foster	VERB
easat-7644	51	12	environments	environment	NOUN
easat-7644	51	13	where	where	SCONJ
easat-7644	51	14	relationship	relationship	NOUN
easat-7644	51	15	strength	strength	NOUN
easat-7644	51	16	and	and	CCONJ
easat-7644	51	17	self	self	NOUN
easat-7644	51	18	-	-	PUNCT
easat-7644	51	19	disclosure	disclosure	NOUN
easat-7644	51	20	play	play	VERB
easat-7644	51	21	a	a	DET
easat-7644	51	22	dominant	dominant	ADJ
easat-7644	51	23	role	role	NOUN
easat-7644	51	24	.	.	PUNCT
easat-7644	52	1	conversely	conversely	ADV
easat-7644	52	2	,	,	PUNCT
easat-7644	52	3	online	online	ADJ
easat-7644	52	4	shopping	shopping	NOUN
easat-7644	52	5	platforms	platform	NOUN
easat-7644	52	6	focus	focus	VERB
easat-7644	52	7	on	on	ADP
easat-7644	52	8	transactional	transactional	ADJ
easat-7644	52	9	efficiency	efficiency	NOUN
easat-7644	52	10	and	and	CCONJ
easat-7644	52	11	structured	structured	ADJ
easat-7644	52	12	information	information	NOUN
easat-7644	52	13	,	,	PUNCT
easat-7644	52	14	which	which	PRON
easat-7644	52	15	may	may	AUX
easat-7644	52	16	shift	shift	VERB
easat-7644	52	17	the	the	DET
easat-7644	52	18	emphasis	emphasis	NOUN
easat-7644	52	19	to	to	PART
easat-7644	52	20	ewom	ewom	VERB
easat-7644	52	21	credibility	credibility	NOUN
easat-7644	52	22	as	as	ADP
easat-7644	52	23	a	a	DET
easat-7644	52	24	standalone	standalone	ADJ
easat-7644	52	25	factor	factor	NOUN
easat-7644	52	26	.	.	PUNCT
easat-7644	53	1	understanding	understand	VERB
easat-7644	53	2	these	these	DET
easat-7644	53	3	moderating	moderate	VERB
easat-7644	53	4	effects	effect	NOUN
easat-7644	53	5	is	be	AUX
easat-7644	53	6	essential	essential	ADJ
easat-7644	53	7	for	for	ADP
easat-7644	53	8	tailoring	tailor	VERB
easat-7644	53	9	ewom	ewom	NOUN
easat-7644	53	10	strategies	strategy	NOUN
easat-7644	53	11	to	to	ADP
easat-7644	53	12	specific	specific	ADJ
easat-7644	53	13	platforms	platform	NOUN
easat-7644	53	14	.	.	PUNCT
easat-7644	54	1	2.2.4	2.2.4	X
easat-7644	54	2	.	.	X
easat-7644	54	3	ewom	ewom	NOUN
easat-7644	54	4	credibility	credibility	NOUN
easat-7644	54	5	and	and	CCONJ
easat-7644	54	6	purchase	purchase	NOUN
easat-7644	54	7	intentions	intention	NOUN
easat-7644	54	8	ewom	ewom	NOUN
easat-7644	54	9	credibility	credibility	NOUN
easat-7644	54	10	serves	serve	VERB
easat-7644	54	11	as	as	ADP
easat-7644	54	12	a	a	DET
easat-7644	54	13	mediating	mediate	VERB
easat-7644	54	14	variable	variable	NOUN
easat-7644	54	15	that	that	SCONJ
easat-7644	54	16	bridges	bridge	VERB
easat-7644	54	17	relational	relational	ADJ
easat-7644	54	18	and	and	CCONJ
easat-7644	54	19	informational	informational	ADJ
easat-7644	54	20	factors	factor	NOUN
easat-7644	54	21	with	with	ADP
easat-7644	54	22	purchase	purchase	NOUN
easat-7644	54	23	intentions	intention	NOUN
easat-7644	54	24	.	.	PUNCT
easat-7644	55	1	highly	highly	ADV
easat-7644	55	2	credible	credible	ADJ
easat-7644	55	3	ewom	ewom	NOUN
easat-7644	55	4	reduces	reduce	VERB
easat-7644	55	5	consumer	consumer	NOUN
easat-7644	55	6	uncertainty	uncertainty	NOUN
easat-7644	55	7	and	and	CCONJ
easat-7644	55	8	enhances	enhance	VERB
easat-7644	55	9	decision	decision	NOUN
easat-7644	55	10	confidence	confidence	NOUN
easat-7644	55	11	,	,	PUNCT
easat-7644	55	12	leading	lead	VERB
easat-7644	55	13	to	to	ADP
easat-7644	55	14	stronger	strong	ADJ
easat-7644	55	15	purchase	purchase	NOUN
easat-7644	55	16	intentions	intention	NOUN
easat-7644	55	17	.	.	PUNCT
easat-7644	56	1	this	this	DET
easat-7644	56	2	mediating	mediate	VERB
easat-7644	56	3	role	role	NOUN
easat-7644	56	4	underscores	underscore	VERB
easat-7644	56	5	the	the	DET
easat-7644	56	6	need	need	NOUN
easat-7644	56	7	to	to	PART
easat-7644	56	8	examine	examine	VERB
easat-7644	56	9	how	how	SCONJ
easat-7644	56	10	relationship	relationship	NOUN
easat-7644	56	11	strength	strength	NOUN
easat-7644	56	12	,	,	PUNCT
easat-7644	56	13	self	self	NOUN
easat-7644	56	14	-	-	PUNCT
easat-7644	56	15	disclosure	disclosure	NOUN
easat-7644	56	16	,	,	PUNCT
easat-7644	56	17	and	and	CCONJ
easat-7644	56	18	platform	platform	NOUN
easat-7644	56	19	type	type	NOUN
easat-7644	56	20	collectively	collectively	ADV
easat-7644	56	21	influence	influence	VERB
easat-7644	56	22	credibility	credibility	NOUN
easat-7644	56	23	.	.	PUNCT
easat-7644	57	1	2.3	2.3	NUM
easat-7644	57	2	.	.	PUNCT
easat-7644	58	1	hypotheses	hypothese	VERB
easat-7644	58	2	development	development	NOUN
easat-7644	58	3	based	base	VERB
easat-7644	58	4	on	on	ADP
easat-7644	58	5	the	the	DET
easat-7644	58	6	above	above	ADJ
easat-7644	58	7	review	review	NOUN
easat-7644	58	8	,	,	PUNCT
easat-7644	58	9	the	the	DET
easat-7644	58	10	following	follow	VERB
easat-7644	58	11	hypotheses	hypothesis	NOUN
easat-7644	58	12	are	be	AUX
easat-7644	58	13	proposed	propose	VERB
easat-7644	58	14	:	:	PUNCT
easat-7644	58	15	（	（	PUNCT
easat-7644	58	16	1）the	1）the	DET
easat-7644	58	17	strength	strength	NOUN
easat-7644	58	18	of	of	ADP
easat-7644	58	19	user	user	NOUN
easat-7644	58	20	relationships	relationship	NOUN
easat-7644	58	21	on	on	ADP
easat-7644	58	22	electronic	electronic	ADJ
easat-7644	58	23	word	word	NOUN
easat-7644	58	24	-	-	PUNCT
easat-7644	58	25	of	of	ADP
easat-7644	58	26	-	-	PUNCT
easat-7644	58	27	mouth	mouth	NOUN
easat-7644	58	28	publishing	publishing	NOUN
easat-7644	58	29	platforms	platform	NOUN
easat-7644	58	30	has	have	VERB
easat-7644	58	31	a	a	DET
easat-7644	58	32	positive	positive	ADJ
easat-7644	58	33	impact	impact	NOUN
easat-7644	58	34	on	on	ADP
easat-7644	58	35	the	the	DET
easat-7644	58	36	perceived	perceive	VERB
easat-7644	58	37	credibility	credibility	NOUN
easat-7644	58	38	of	of	ADP
easat-7644	58	39	electronic	electronic	ADJ
easat-7644	58	40	word	word	NOUN
easat-7644	58	41	-	-	PUNCT
easat-7644	58	42	of	of	ADP
easat-7644	58	43	-	-	PUNCT
easat-7644	58	44	mouth.(h1	mouth.(h1	NOUN
easat-7644	58	45	)	)	PUNCT
easat-7644	58	46	（	（	PUNCT
easat-7644	59	1	2）the	2）the	DET
easat-7644	59	2	degree	degree	NOUN
easat-7644	59	3	of	of	ADP
easat-7644	59	4	self	self	NOUN
easat-7644	59	5	disclosure	disclosure	NOUN
easat-7644	59	6	by	by	ADP
easat-7644	59	7	electronic	electronic	ADJ
easat-7644	59	8	word	word	NOUN
easat-7644	59	9	-	-	PUNCT
easat-7644	59	10	of	of	ADP
easat-7644	59	11	-	-	PUNCT
easat-7644	59	12	mouth	mouth	NOUN
easat-7644	59	13	publishers	publisher	NOUN
easat-7644	59	14	has	have	VERB
easat-7644	59	15	a	a	DET
easat-7644	59	16	positive	positive	ADJ
easat-7644	59	17	impact	impact	NOUN
easat-7644	59	18	on	on	ADP
easat-7644	59	19	the	the	DET
easat-7644	59	20	perceived	perceive	VERB
easat-7644	59	21	credibility	credibility	NOUN
easat-7644	59	22	of	of	ADP
easat-7644	59	23	electronic	electronic	ADJ
easat-7644	59	24	word	word	NOUN
easat-7644	59	25	-	-	PUNCT
easat-7644	59	26	of	of	ADP
easat-7644	59	27	-	-	PUNCT
easat-7644	59	28	mouth.(h2	mouth.(h2	NOUN
easat-7644	59	29	)	)	PUNCT
easat-7644	59	30	（	（	PUNCT
easat-7644	60	1	3）platforms	3）platform	NOUN
easat-7644	60	2	have	have	VERB
easat-7644	60	3	a	a	DET
easat-7644	60	4	positive	positive	ADJ
easat-7644	60	5	moderating	moderate	VERB
easat-7644	60	6	effect	effect	NOUN
easat-7644	60	7	on	on	ADP
easat-7644	60	8	consumers	consumer	NOUN
easat-7644	60	9	'	'	PART
easat-7644	60	10	perceived	perceive	VERB
easat-7644	60	11	credibility	credibility	NOUN
easat-7644	60	12	of	of	ADP
easat-7644	60	13	electronic	electronic	ADJ
easat-7644	60	14	word	word	NOUN
easat-7644	60	15	-	-	PUNCT
easat-7644	60	16	of	of	ADP
easat-7644	60	17	-	-	PUNCT
easat-7644	60	18	mouth(h3	mouth(h3	NOUN
easat-7644	60	19	)	)	PUNCT
easat-7644	60	20	（	（	PUNCT
easat-7644	61	1	4）compared	4）compare	VERB
easat-7644	61	2	to	to	ADP
easat-7644	61	3	e	e	NOUN
easat-7644	61	4	-	-	NOUN
easat-7644	61	5	commerce	commerce	NOUN
easat-7644	61	6	platforms	platform	NOUN
easat-7644	61	7	,	,	PUNCT
easat-7644	61	8	consumers	consumer	NOUN
easat-7644	61	9	have	have	VERB
easat-7644	61	10	higher	high	ADJ
easat-7644	61	11	relationship	relationship	NOUN
easat-7644	61	12	strength	strength	NOUN
easat-7644	61	13	on	on	ADP
easat-7644	61	14	social	social	ADJ
easat-7644	61	15	media	medium	NOUN
easat-7644	61	16	platforms.(h4a).the	platforms.(h4a).the	VERB
easat-7644	61	17	positive	positive	ADJ
easat-7644	61	18	impact	impact	NOUN
easat-7644	61	19	of	of	ADP
easat-7644	61	20	the	the	DET
easat-7644	61	21	strength	strength	NOUN
easat-7644	61	22	of	of	ADP
easat-7644	61	23	user	user	NOUN
easat-7644	61	24	relationships	relationship	NOUN
easat-7644	61	25	on	on	ADP
easat-7644	61	26	the	the	DET
easat-7644	61	27	perceived	perceive	VERB
easat-7644	61	28	credibility	credibility	NOUN
easat-7644	61	29	of	of	ADP
easat-7644	61	30	electronic	electronic	ADJ
easat-7644	61	31	word	word	NOUN
easat-7644	61	32	-	-	PUNCT
easat-7644	61	33	of	of	ADP
easat-7644	61	34	-	-	PUNCT
easat-7644	61	35	mouth	mouth	NOUN
easat-7644	61	36	on	on	ADP
easat-7644	61	37	social	social	ADJ
easat-7644	61	38	media	medium	NOUN
easat-7644	61	39	platforms	platform	NOUN
easat-7644	61	40	is	be	AUX
easat-7644	61	41	more	more	ADV
easat-7644	61	42	significant	significant	ADJ
easat-7644	61	43	than	than	ADP
easat-7644	61	44	on	on	ADP
easat-7644	61	45	ecommerce	ecommerce	NOUN
easat-7644	61	46	platforms.(h4b	platforms.(h4b	PROPN
easat-7644	61	47	)	)	PUNCT
easat-7644	61	48	（	（	PUNCT
easat-7644	62	1	5）compared	5）compared	NUM
easat-7644	62	2	to	to	ADP
easat-7644	62	3	e	e	NOUN
easat-7644	62	4	-	-	NOUN
easat-7644	62	5	commerce	commerce	NOUN
easat-7644	62	6	platforms	platform	NOUN
easat-7644	62	7	,	,	PUNCT
easat-7644	62	8	consumers	consumer	NOUN
easat-7644	62	9	have	have	VERB
easat-7644	62	10	a	a	DET
easat-7644	62	11	higher	high	ADJ
easat-7644	62	12	degree	degree	NOUN
easat-7644	62	13	of	of	ADP
easat-7644	62	14	self	self	NOUN
easat-7644	62	15	disclosure	disclosure	NOUN
easat-7644	62	16	on	on	ADP
easat-7644	62	17	social	social	ADJ
easat-7644	62	18	media	medium	NOUN
easat-7644	62	19	platforms.(h5a)the	platforms.(h5a)the	DET
easat-7644	62	20	positive	positive	ADJ
easat-7644	62	21	impact	impact	NOUN
easat-7644	62	22	of	of	ADP
easat-7644	62	23	self	self	NOUN
easat-7644	62	24	disclosure	disclosure	NOUN
easat-7644	62	25	on	on	ADP
easat-7644	62	26	the	the	DET
easat-7644	62	27	perceived	perceive	VERB
easat-7644	62	28	credibility	credibility	NOUN
easat-7644	62	29	of	of	ADP
easat-7644	62	30	electronic	electronic	ADJ
easat-7644	62	31	word	word	NOUN
easat-7644	62	32	-	-	PUNCT
easat-7644	62	33	of	of	ADP
easat-7644	62	34	-	-	PUNCT
easat-7644	62	35	mouth	mouth	NOUN
easat-7644	62	36	on	on	ADP
easat-7644	62	37	social	social	ADJ
easat-7644	62	38	media	medium	NOUN
easat-7644	62	39	platforms	platform	NOUN
easat-7644	62	40	is	be	AUX
easat-7644	62	41	more	more	ADV
easat-7644	62	42	significant	significant	ADJ
easat-7644	62	43	than	than	ADP
easat-7644	62	44	on	on	ADP
easat-7644	62	45	e	e	NOUN
easat-7644	62	46	-	-	NOUN
easat-7644	62	47	commerce	commerce	NOUN
easat-7644	62	48	platforms.(h5b	platforms.(h5b	PROPN
easat-7644	62	49	)	)	PUNCT
easat-7644	62	50	（	（	PUNCT
easat-7644	63	1	6）the	6）the	PRON
easat-7644	63	2	perceived	perceive	VERB
easat-7644	63	3	credibility	credibility	NOUN
easat-7644	63	4	of	of	ADP
easat-7644	63	5	consumers	consumer	NOUN
easat-7644	63	6	'	'	PART
easat-7644	63	7	electronic	electronic	ADJ
easat-7644	63	8	word	word	NOUN
easat-7644	63	9	-	-	PUNCT
easat-7644	63	10	of	of	ADP
easat-7644	63	11	-	-	PUNCT
easat-7644	63	12	mouth	mouth	NOUN
easat-7644	63	13	has	have	VERB
easat-7644	63	14	a	a	DET
easat-7644	63	15	positive	positive	ADJ
easat-7644	63	16	impact	impact	NOUN
easat-7644	63	17	on	on	ADP
easat-7644	63	18	their	their	PRON
easat-7644	63	19	purchase	purchase	NOUN
easat-7644	63	20	intention.(h6)the	intention.(h6)the	NOUN
easat-7644	63	21	perceived	perceive	VERB
easat-7644	63	22	credibility	credibility	NOUN
easat-7644	63	23	of	of	ADP
easat-7644	63	24	electronic	electronic	ADJ
easat-7644	63	25	word	word	NOUN
easat-7644	63	26	-	-	PUNCT
easat-7644	63	27	of	of	ADP
easat-7644	63	28	-	-	PUNCT
easat-7644	63	29	mouth	mouth	NOUN
easat-7644	63	30	has	have	VERB
easat-7644	63	31	a	a	DET
easat-7644	63	32	mediating	mediate	VERB
easat-7644	63	33	effect	effect	NOUN
easat-7644	63	34	between	between	ADP
easat-7644	63	35	relationship	relationship	NOUN
easat-7644	63	36	strength	strength	NOUN
easat-7644	63	37	and	and	CCONJ
easat-7644	63	38	purchase	purchase	VERB
easat-7644	63	39	intention.(h6a)the	intention.(h6a)the	DET
easat-7644	63	40	perceived	perceive	VERB
easat-7644	63	41	credibility	credibility	NOUN
easat-7644	63	42	of	of	ADP
easat-7644	63	43	electronic	electronic	ADJ
easat-7644	63	44	wordof	wordof	NOUN
easat-7644	63	45	-	-	PUNCT
easat-7644	63	46	mouth	mouth	NOUN
easat-7644	63	47	has	have	VERB
easat-7644	63	48	a	a	DET
easat-7644	63	49	mediating	mediate	VERB
easat-7644	63	50	effect	effect	NOUN
easat-7644	63	51	between	between	ADP
easat-7644	63	52	the	the	DET
easat-7644	63	53	degree	degree	NOUN
easat-7644	63	54	of	of	ADP
easat-7644	63	55	self	self	NOUN
easat-7644	63	56	disclosure	disclosure	NOUN
easat-7644	63	57	and	and	CCONJ
easat-7644	63	58	purchase	purchase	NOUN
easat-7644	63	59	intention.(h6b	intention.(h6b	PROPN
easat-7644	63	60	)	)	PUNCT
easat-7644	63	61	by	by	ADP
easat-7644	63	62	integrating	integrate	VERB
easat-7644	63	63	these	these	DET
easat-7644	63	64	hypotheses	hypothesis	NOUN
easat-7644	63	65	,	,	PUNCT
easat-7644	63	66	this	this	DET
easat-7644	63	67	study	study	NOUN
easat-7644	63	68	aims	aim	VERB
easat-7644	63	69	to	to	PART
easat-7644	63	70	provide	provide	VERB
easat-7644	63	71	a	a	DET
easat-7644	63	72	comprehensive	comprehensive	ADJ
easat-7644	63	73	understanding	understanding	NOUN
easat-7644	63	74	of	of	ADP
easat-7644	63	75	the	the	DET
easat-7644	63	76	mechanisms	mechanism	NOUN
easat-7644	63	77	through	through	ADP
easat-7644	63	78	which	which	PRON
easat-7644	63	79	ewom	ewom	NOUN
easat-7644	63	80	influences	influence	VERB
easat-7644	63	81	consumer	consumer	NOUN
easat-7644	63	82	behavior	behavior	NOUN
easat-7644	63	83	across	across	ADP
easat-7644	63	84	different	different	ADJ
easat-7644	63	85	platform	platform	NOUN
easat-7644	63	86	types	type	NOUN
easat-7644	63	87	,	,	PUNCT
easat-7644	63	88	thereby	thereby	ADV
easat-7644	63	89	contributing	contribute	VERB
easat-7644	63	90	to	to	ADP
easat-7644	63	91	both	both	CCONJ
easat-7644	63	92	theoretical	theoretical	ADJ
easat-7644	63	93	and	and	CCONJ
easat-7644	63	94	practical	practical	ADJ
easat-7644	63	95	advancements	advancement	NOUN
easat-7644	63	96	in	in	ADP
easat-7644	63	97	digital	digital	ADJ
easat-7644	63	98	marketing	marketing	NOUN
easat-7644	63	99	.	.	PUNCT
easat-7644	64	1	3	3	X
easat-7644	64	2	.	.	X
easat-7644	64	3	methodology	methodology	NOUN
easat-7644	64	4	3.1	3.1	NUM
easat-7644	64	5	.	.	PUNCT
easat-7644	65	1	research	research	NOUN
easat-7644	65	2	design	design	VERB
easat-7644	65	3	the	the	DET
easat-7644	65	4	theoretical	theoretical	ADJ
easat-7644	65	5	model	model	NOUN
easat-7644	65	6	in	in	ADP
easat-7644	65	7	this	this	DET
easat-7644	65	8	study	study	NOUN
easat-7644	65	9	integrates	integrate	VERB
easat-7644	65	10	key	key	ADJ
easat-7644	65	11	variables	variable	NOUN
easat-7644	65	12	to	to	PART
easat-7644	65	13	analyze	analyze	VERB
easat-7644	65	14	the	the	DET
easat-7644	65	15	mechanisms	mechanism	NOUN
easat-7644	65	16	through	through	ADP
easat-7644	65	17	which	which	PRON
easat-7644	65	18	electronic	electronic	ADJ
easat-7644	65	19	word	word	NOUN
easat-7644	65	20	-	-	PUNCT
easat-7644	65	21	of	of	ADP
easat-7644	65	22	-	-	PUNCT
easat-7644	65	23	mouth	mouth	NOUN
easat-7644	65	24	(	(	PUNCT
easat-7644	65	25	ewom	ewom	NOUN
easat-7644	65	26	)	)	PUNCT
easat-7644	65	27	influences	influence	VERB
easat-7644	65	28	consumer	consumer	NOUN
easat-7644	65	29	purchase	purchase	NOUN
easat-7644	65	30	intentions	intention	NOUN
easat-7644	65	31	,	,	PUNCT
easat-7644	65	32	emphasizing	emphasize	VERB
easat-7644	65	33	platform	platform	NOUN
easat-7644	65	34	-	-	PUNCT
easat-7644	65	35	specific	specific	ADJ
easat-7644	65	36	dynamics	dynamic	NOUN
easat-7644	65	37	[	[	X
easat-7644	65	38	6	6	NUM
easat-7644	65	39	]	]	PUNCT
easat-7644	65	40	.	.	PUNCT
easat-7644	66	1	the	the	DET
easat-7644	66	2	model	model	NOUN
easat-7644	66	3	builds	build	VERB
easat-7644	66	4	upon	upon	SCONJ
easat-7644	66	5	established	establish	VERB
easat-7644	66	6	theories	theory	NOUN
easat-7644	66	7	,	,	PUNCT
easat-7644	66	8	such	such	ADJ
easat-7644	66	9	as	as	ADP
easat-7644	66	10	the	the	DET
easat-7644	66	11	information	information	NOUN
easat-7644	66	12	adoption	adoption	NOUN
easat-7644	66	13	model	model	NOUN
easat-7644	66	14	(	(	PUNCT
easat-7644	66	15	iam	iam	PROPN
easat-7644	66	16	)	)	PUNCT
easat-7644	66	17	and	and	CCONJ
easat-7644	66	18	trust	trust	NOUN
easat-7644	66	19	transfer	transfer	NOUN
easat-7644	66	20	theory	theory	NOUN
easat-7644	66	21	,	,	PUNCT
easat-7644	66	22	to	to	PART
easat-7644	66	23	examine	examine	VERB
easat-7644	66	24	the	the	DET
easat-7644	66	25	roles	role	NOUN
easat-7644	66	26	of	of	ADP
easat-7644	66	27	relationship	relationship	NOUN
easat-7644	66	28	strength	strength	NOUN
easat-7644	66	29	,	,	PUNCT
easat-7644	66	30	selfdisclosure	selfdisclosure	ADJ
easat-7644	66	31	,	,	PUNCT
easat-7644	66	32	and	and	CCONJ
easat-7644	66	33	ewom	ewom	VERB
easat-7644	66	34	credibility	credibility	NOUN
easat-7644	66	35	within	within	ADP
easat-7644	66	36	different	different	ADJ
easat-7644	66	37	platform	platform	NOUN
easat-7644	66	38	contexts	contexts	NOUN
easat-7644	66	39	.	.	PUNCT
easat-7644	67	1	3.1.1	3.1.1	X
easat-7644	67	2	.	.	PUNCT
easat-7644	67	3	core	core	NOUN
easat-7644	67	4	variables	variable	NOUN
easat-7644	67	5	tie	tie	VERB
easat-7644	67	6	strength	strength	NOUN
easat-7644	67	7	:	:	PUNCT
easat-7644	67	8	refers	refer	VERB
easat-7644	67	9	to	to	ADP
easat-7644	67	10	the	the	DET
easat-7644	67	11	closeness	closeness	NOUN
easat-7644	67	12	and	and	CCONJ
easat-7644	67	13	frequency	frequency	NOUN
easat-7644	67	14	of	of	ADP
easat-7644	67	15	interactions	interaction	NOUN
easat-7644	67	16	between	between	ADP
easat-7644	67	17	ewom	ewom	NOUN
easat-7644	67	18	users	user	NOUN
easat-7644	67	19	,	,	PUNCT
easat-7644	67	20	hypothesized	hypothesize	VERB
easat-7644	67	21	to	to	PART
easat-7644	67	22	enhance	enhance	VERB
easat-7644	67	23	credibility	credibility	NOUN
easat-7644	67	24	by	by	ADP
easat-7644	67	25	fostering	foster	VERB
easat-7644	67	26	trust	trust	NOUN
easat-7644	67	27	[	[	X
easat-7644	67	28	7	7	NUM
easat-7644	67	29	]	]	PUNCT
easat-7644	67	30	.	.	PUNCT
easat-7644	68	1	self	self	NOUN
easat-7644	68	2	-	-	PUNCT
easat-7644	68	3	disclosure	disclosure	NOUN
easat-7644	68	4	:	:	PUNCT
easat-7644	68	5	represents	represent	VERB
easat-7644	68	6	the	the	DET
easat-7644	68	7	degree	degree	NOUN
easat-7644	68	8	of	of	ADP
easat-7644	68	9	personal	personal	ADJ
easat-7644	68	10	and	and	CCONJ
easat-7644	68	11	emotional	emotional	ADJ
easat-7644	68	12	information	information	NOUN
easat-7644	68	13	shared	share	VERB
easat-7644	68	14	by	by	ADP
easat-7644	68	15	users	user	NOUN
easat-7644	68	16	,	,	PUNCT
easat-7644	68	17	which	which	PRON
easat-7644	68	18	can	can	AUX
easat-7644	68	19	increase	increase	VERB
easat-7644	68	20	perceived	perceive	VERB
easat-7644	68	21	authenticity	authenticity	NOUN
easat-7644	68	22	and	and	CCONJ
easat-7644	68	23	3035	3035	NUM
easat-7644	68	24	edelweiss	edelweiss	PROPN
easat-7644	68	25	applied	apply	VERB
easat-7644	68	26	science	science	NOUN
easat-7644	68	27	and	and	CCONJ
easat-7644	68	28	technology	technology	NOUN
easat-7644	68	29	issn	issn	PROPN
easat-7644	68	30	:	:	PUNCT
easat-7644	68	31	2576	2576	NUM
easat-7644	68	32	-	-	SYM
easat-7644	68	33	8484	8484	NUM
easat-7644	68	34	vol	vol	NOUN
easat-7644	68	35	.	.	PROPN
easat-7644	69	1	9	9	NUM
easat-7644	69	2	,	,	PUNCT
easat-7644	69	3	no	no	INTJ
easat-7644	69	4	.	.	NOUN
easat-7644	69	5	5	5	NUM
easat-7644	69	6	:	:	SYM
easat-7644	69	7	3032	3032	NUM
easat-7644	69	8	-	-	SYM
easat-7644	69	9	3045	3045	NUM
easat-7644	69	10	,	,	PUNCT
easat-7644	69	11	2025	2025	NUM
easat-7644	69	12	doi	doi	NOUN
easat-7644	69	13	:	:	PUNCT
easat-7644	69	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	69	15	©	©	PROPN
easat-7644	69	16	2025	2025	NUM
easat-7644	69	17	by	by	ADP
easat-7644	69	18	the	the	DET
easat-7644	69	19	authors	author	NOUN
easat-7644	69	20	;	;	PUNCT
easat-7644	69	21	licensee	licensee	NOUN
easat-7644	69	22	learning	learn	VERB
easat-7644	69	23	gate	gate	NOUN
easat-7644	69	24	reliability	reliability	NOUN
easat-7644	69	25	of	of	ADP
easat-7644	69	26	ewom.platform	ewom.platform	NUM
easat-7644	69	27	type	type	NOUN
easat-7644	69	28	:	:	PUNCT
easat-7644	69	29	differentiates	differentiate	NOUN
easat-7644	69	30	between	between	ADP
easat-7644	69	31	social	social	ADJ
easat-7644	69	32	media	medium	NOUN
easat-7644	69	33	platforms	platform	NOUN
easat-7644	69	34	,	,	PUNCT
easat-7644	69	35	which	which	PRON
easat-7644	69	36	prioritize	prioritize	VERB
easat-7644	69	37	relational	relational	ADJ
easat-7644	69	38	connections	connection	NOUN
easat-7644	69	39	,	,	PUNCT
easat-7644	69	40	and	and	CCONJ
easat-7644	69	41	online	online	ADJ
easat-7644	69	42	shopping	shopping	NOUN
easat-7644	69	43	platforms	platform	NOUN
easat-7644	69	44	,	,	PUNCT
easat-7644	69	45	which	which	PRON
easat-7644	69	46	emphasize	emphasize	VERB
easat-7644	69	47	structured	structured	ADJ
easat-7644	69	48	and	and	CCONJ
easat-7644	69	49	transactional	transactional	ADJ
easat-7644	69	50	interactions	interaction	NOUN
easat-7644	69	51	.	.	PUNCT
easat-7644	70	1	platform	platform	NOUN
easat-7644	70	2	type	type	NOUN
easat-7644	70	3	is	be	AUX
easat-7644	70	4	posited	posit	VERB
easat-7644	70	5	as	as	ADP
easat-7644	70	6	a	a	DET
easat-7644	70	7	moderator	moderator	NOUN
easat-7644	70	8	in	in	ADP
easat-7644	70	9	the	the	DET
easat-7644	70	10	model.ewom	model.ewom	NOUN
easat-7644	70	11	credibility	credibility	NOUN
easat-7644	70	12	:	:	PUNCT
easat-7644	70	13	acts	act	VERB
easat-7644	70	14	as	as	ADP
easat-7644	70	15	a	a	DET
easat-7644	70	16	mediator	mediator	NOUN
easat-7644	70	17	linking	link	VERB
easat-7644	70	18	relational	relational	ADJ
easat-7644	70	19	and	and	CCONJ
easat-7644	70	20	informational	informational	ADJ
easat-7644	70	21	factors	factor	NOUN
easat-7644	70	22	to	to	ADP
easat-7644	70	23	consumer	consumer	NOUN
easat-7644	70	24	purchase	purchase	NOUN
easat-7644	70	25	intentions	intention	NOUN
easat-7644	70	26	.	.	PUNCT
easat-7644	71	1	3.1.2	3.1.2	X
easat-7644	71	2	.	.	PUNCT
easat-7644	71	3	model	model	NOUN
easat-7644	71	4	structure	structure	NOUN
easat-7644	71	5	as	as	SCONJ
easat-7644	71	6	shown	show	VERB
easat-7644	71	7	in	in	ADP
easat-7644	71	8	figure	figure	NOUN
easat-7644	71	9	1	1	NUM
easat-7644	71	10	,	,	PUNCT
easat-7644	71	11	the	the	DET
easat-7644	71	12	theoretical	theoretical	ADJ
easat-7644	71	13	framework	framework	NOUN
easat-7644	71	14	posits	posit	NOUN
easat-7644	71	15	that	that	PRON
easat-7644	71	16	relationship	relationship	NOUN
easat-7644	71	17	strength	strength	NOUN
easat-7644	71	18	and	and	CCONJ
easat-7644	71	19	selfdisclosure	selfdisclosure	NOUN
easat-7644	71	20	positively	positively	ADV
easat-7644	71	21	influence	influence	NOUN
easat-7644	71	22	ewom	ewom	NOUN
easat-7644	71	23	credibility	credibility	NOUN
easat-7644	71	24	.	.	PUNCT
easat-7644	72	1	in	in	ADP
easat-7644	72	2	turn	turn	NOUN
easat-7644	72	3	,	,	PUNCT
easat-7644	72	4	higher	high	ADJ
easat-7644	72	5	ewom	ewom	NOUN
easat-7644	72	6	credibility	credibility	NOUN
easat-7644	72	7	is	be	AUX
easat-7644	72	8	expected	expect	VERB
easat-7644	72	9	to	to	PART
easat-7644	72	10	increase	increase	VERB
easat-7644	72	11	consumer	consumer	NOUN
easat-7644	72	12	purchase	purchase	NOUN
easat-7644	72	13	intentions	intention	NOUN
easat-7644	72	14	.	.	PUNCT
easat-7644	73	1	platform	platform	NOUN
easat-7644	73	2	type	type	NOUN
easat-7644	73	3	moderates	moderate	VERB
easat-7644	73	4	these	these	DET
easat-7644	73	5	relationships	relationship	NOUN
easat-7644	73	6	,	,	PUNCT
easat-7644	73	7	with	with	ADP
easat-7644	73	8	stronger	strong	ADJ
easat-7644	73	9	effects	effect	NOUN
easat-7644	73	10	hypothesized	hypothesize	VERB
easat-7644	73	11	for	for	ADP
easat-7644	73	12	social	social	ADJ
easat-7644	73	13	media	medium	NOUN
easat-7644	73	14	platforms	platform	NOUN
easat-7644	73	15	due	due	ADP
easat-7644	73	16	to	to	ADP
easat-7644	73	17	their	their	PRON
easat-7644	73	18	relational	relational	ADJ
easat-7644	73	19	nature	nature	NOUN
easat-7644	73	20	.	.	PUNCT
easat-7644	74	1	figure	figure	NOUN
easat-7644	74	2	1	1	NUM
easat-7644	74	3	.	.	PUNCT
easat-7644	74	4	model	model	NOUN
easat-7644	74	5	structure	structure	NOUN
easat-7644	74	6	.	.	PUNCT
easat-7644	75	1	3.2	3.2	NUM
easat-7644	75	2	.	.	PUNCT
easat-7644	75	3	data	datum	NOUN
easat-7644	75	4	collection	collection	NOUN
easat-7644	75	5	this	this	DET
easat-7644	75	6	study	study	NOUN
easat-7644	75	7	collected	collect	VERB
easat-7644	75	8	data	datum	NOUN
easat-7644	75	9	through	through	ADP
easat-7644	75	10	a	a	DET
easat-7644	75	11	questionnaire	questionnaire	NOUN
easat-7644	75	12	survey	survey	NOUN
easat-7644	75	13	method	method	NOUN
easat-7644	75	14	to	to	PART
easat-7644	75	15	explore	explore	VERB
easat-7644	75	16	the	the	DET
easat-7644	75	17	effects	effect	NOUN
easat-7644	75	18	of	of	ADP
easat-7644	75	19	relationship	relationship	NOUN
easat-7644	75	20	strength	strength	NOUN
easat-7644	75	21	,	,	PUNCT
easat-7644	75	22	self	self	NOUN
easat-7644	75	23	disclosure	disclosure	NOUN
easat-7644	75	24	,	,	PUNCT
easat-7644	75	25	electronic	electronic	ADJ
easat-7644	75	26	word	word	NOUN
easat-7644	75	27	-	-	PUNCT
easat-7644	75	28	of	of	ADP
easat-7644	75	29	-	-	PUNCT
easat-7644	75	30	mouth	mouth	NOUN
easat-7644	75	31	(	(	PUNCT
easat-7644	75	32	ewom	ewom	NOUN
easat-7644	75	33	)	)	PUNCT
easat-7644	75	34	credibility	credibility	NOUN
easat-7644	75	35	,	,	PUNCT
easat-7644	75	36	and	and	CCONJ
easat-7644	75	37	their	their	PRON
easat-7644	75	38	impact	impact	NOUN
easat-7644	75	39	on	on	ADP
easat-7644	75	40	consumer	consumer	NOUN
easat-7644	75	41	purchase	purchase	NOUN
easat-7644	75	42	intention	intention	NOUN
easat-7644	75	43	.	.	PUNCT
easat-7644	76	1	the	the	DET
easat-7644	76	2	data	data	NOUN
easat-7644	76	3	collection	collection	NOUN
easat-7644	76	4	covers	cover	VERB
easat-7644	76	5	four	four	NUM
easat-7644	76	6	major	major	ADJ
easat-7644	76	7	cities	city	NOUN
easat-7644	76	8	in	in	ADP
easat-7644	76	9	china	china	PROPN
easat-7644	76	10	,	,	PUNCT
easat-7644	76	11	targeting	target	VERB
easat-7644	76	12	consumers	consumer	NOUN
easat-7644	76	13	who	who	PRON
easat-7644	76	14	actively	actively	ADV
easat-7644	76	15	use	use	VERB
easat-7644	76	16	social	social	ADJ
easat-7644	76	17	media	medium	NOUN
easat-7644	76	18	and	and	CCONJ
easat-7644	76	19	online	online	ADJ
easat-7644	76	20	shopping	shopping	NOUN
easat-7644	76	21	platforms	platform	NOUN
easat-7644	76	22	to	to	PART
easat-7644	76	23	ensure	ensure	VERB
easat-7644	76	24	sample	sample	NOUN
easat-7644	76	25	diversity	diversity	NOUN
easat-7644	76	26	and	and	CCONJ
easat-7644	76	27	representativeness	representativenes	VERB
easat-7644	76	28	[	[	X
easat-7644	76	29	8	8	NUM
easat-7644	76	30	]	]	PUNCT
easat-7644	76	31	.	.	PUNCT
easat-7644	77	1	finally	finally	ADV
easat-7644	77	2	,	,	PUNCT
easat-7644	77	3	400	400	NUM
easat-7644	77	4	valid	valid	ADJ
easat-7644	77	5	questionnaires	questionnaire	NOUN
easat-7644	77	6	were	be	AUX
easat-7644	77	7	obtained	obtain	VERB
easat-7644	77	8	,	,	PUNCT
easat-7644	77	9	including	include	VERB
easat-7644	77	10	a	a	DET
easat-7644	77	11	balanced	balanced	ADJ
easat-7644	77	12	distribution	distribution	NOUN
easat-7644	77	13	of	of	ADP
easat-7644	77	14	basic	basic	ADJ
easat-7644	77	15	demographic	demographic	ADJ
easat-7644	77	16	characteristics	characteristic	NOUN
easat-7644	77	17	such	such	ADJ
easat-7644	77	18	as	as	ADP
easat-7644	77	19	gender	gender	NOUN
easat-7644	77	20	,	,	PUNCT
easat-7644	77	21	age	age	NOUN
easat-7644	77	22	,	,	PUNCT
easat-7644	77	23	and	and	CCONJ
easat-7644	77	24	education	education	NOUN
easat-7644	77	25	level	level	NOUN
easat-7644	77	26	.	.	PUNCT
easat-7644	78	1	3.3	3.3	NUM
easat-7644	78	2	.	.	PUNCT
easat-7644	79	1	data	datum	NOUN
easat-7644	79	2	analysis	analysis	NOUN
easat-7644	79	3	techniques	technique	NOUN
easat-7644	79	4	in	in	ADP
easat-7644	79	5	order	order	NOUN
easat-7644	79	6	to	to	PART
easat-7644	79	7	test	test	VERB
easat-7644	79	8	the	the	DET
easat-7644	79	9	hypothesis	hypothesis	NOUN
easat-7644	79	10	and	and	CCONJ
easat-7644	79	11	theoretical	theoretical	ADJ
easat-7644	79	12	model	model	NOUN
easat-7644	79	13	of	of	ADP
easat-7644	79	14	this	this	DET
easat-7644	79	15	study	study	NOUN
easat-7644	79	16	,	,	PUNCT
easat-7644	79	17	a	a	DET
easat-7644	79	18	variety	variety	NOUN
easat-7644	79	19	of	of	ADP
easat-7644	79	20	statistical	statistical	ADJ
easat-7644	79	21	analysis	analysis	NOUN
easat-7644	79	22	methods	method	NOUN
easat-7644	79	23	were	be	AUX
easat-7644	79	24	used	use	VERB
easat-7644	79	25	,	,	PUNCT
easat-7644	79	26	including	include	VERB
easat-7644	79	27	descriptive	descriptive	ADJ
easat-7644	79	28	statistics	statistic	NOUN
easat-7644	79	29	,	,	PUNCT
easat-7644	79	30	reliability	reliability	NOUN
easat-7644	79	31	and	and	CCONJ
easat-7644	79	32	validity	validity	NOUN
easat-7644	79	33	analysis	analysis	NOUN
easat-7644	79	34	,	,	PUNCT
easat-7644	79	35	structural	structural	ADJ
easat-7644	79	36	equation	equation	NOUN
easat-7644	79	37	model	model	NOUN
easat-7644	79	38	(	(	PUNCT
easat-7644	79	39	sem	sem	NOUN
easat-7644	79	40	)	)	PUNCT
easat-7644	79	41	,	,	PUNCT
easat-7644	79	42	grouping	group	VERB
easat-7644	79	43	analysis	analysis	NOUN
easat-7644	79	44	and	and	CCONJ
easat-7644	79	45	mediation	mediation	NOUN
easat-7644	79	46	effect	effect	NOUN
easat-7644	79	47	test	test	NOUN
easat-7644	79	48	.	.	PUNCT
easat-7644	80	1	all	all	DET
easat-7644	80	2	analyses	analysis	NOUN
easat-7644	80	3	were	be	AUX
easat-7644	80	4	performed	perform	VERB
easat-7644	80	5	by	by	ADP
easat-7644	80	6	amos	amos	PROPN
easat-7644	80	7	and	and	CCONJ
easat-7644	80	8	spss	spss	PROPN
easat-7644	80	9	software	software	PROPN
easat-7644	80	10	4	4	NUM
easat-7644	80	11	.	.	PUNCT
easat-7644	80	12	results	result	VERB
easat-7644	80	13	4.1	4.1	NUM
easat-7644	80	14	.	.	PUNCT
easat-7644	81	1	descriptive	descriptive	ADJ
easat-7644	81	2	statistics	statistic	NOUN
easat-7644	81	3	as	as	SCONJ
easat-7644	81	4	shown	show	VERB
easat-7644	81	5	in	in	ADP
easat-7644	81	6	table	table	NOUN
easat-7644	81	7	1	1	NUM
easat-7644	81	8	,	,	PUNCT
easat-7644	81	9	the	the	DET
easat-7644	81	10	survey	survey	NOUN
easat-7644	81	11	sample	sample	NOUN
easat-7644	81	12	was	be	AUX
easat-7644	81	13	more	more	ADV
easat-7644	81	14	evenly	evenly	ADV
easat-7644	81	15	distributed	distribute	VERB
easat-7644	81	16	in	in	ADP
easat-7644	81	17	terms	term	NOUN
easat-7644	81	18	of	of	ADP
easat-7644	81	19	gender	gender	NOUN
easat-7644	81	20	,	,	PUNCT
easat-7644	81	21	age	age	NOUN
easat-7644	81	22	,	,	PUNCT
easat-7644	81	23	and	and	CCONJ
easat-7644	81	24	income	income	NOUN
easat-7644	81	25	.	.	PUNCT
easat-7644	82	1	most	most	ADJ
easat-7644	82	2	of	of	ADP
easat-7644	82	3	the	the	DET
easat-7644	82	4	respondents	respondent	NOUN
easat-7644	82	5	have	have	VERB
easat-7644	82	6	the	the	DET
easat-7644	82	7	habit	habit	NOUN
easat-7644	82	8	of	of	ADP
easat-7644	82	9	shopping	shopping	NOUN
easat-7644	82	10	online	online	ADV
easat-7644	82	11	,	,	PUNCT
easat-7644	82	12	and	and	CCONJ
easat-7644	82	13	pay	pay	VERB
easat-7644	82	14	more	more	ADJ
easat-7644	82	15	attention	attention	NOUN
easat-7644	82	16	to	to	ADP
easat-7644	82	17	the	the	DET
easat-7644	82	18	electronic	electronic	ADJ
easat-7644	82	19	word	word	NOUN
easat-7644	82	20	-	-	PUNCT
easat-7644	82	21	of	of	ADP
easat-7644	82	22	-	-	PUNCT
easat-7644	82	23	mouth	mouth	NOUN
easat-7644	82	24	information	information	NOUN
easat-7644	82	25	.	.	PUNCT
easat-7644	83	1	this	this	PRON
easat-7644	83	2	reflects	reflect	VERB
easat-7644	83	3	that	that	SCONJ
easat-7644	83	4	in	in	ADP
easat-7644	83	5	the	the	DET
easat-7644	83	6	current	current	ADJ
easat-7644	83	7	consumer	consumer	NOUN
easat-7644	83	8	environment	environment	NOUN
easat-7644	83	9	,	,	PUNCT
easat-7644	83	10	online	online	ADJ
easat-7644	83	11	3036	3036	NUM
easat-7644	83	12	edelweiss	edelweiss	PROPN
easat-7644	83	13	applied	apply	VERB
easat-7644	83	14	science	science	NOUN
easat-7644	83	15	and	and	CCONJ
easat-7644	83	16	technology	technology	NOUN
easat-7644	83	17	issn	issn	PROPN
easat-7644	83	18	:	:	PUNCT
easat-7644	83	19	2576	2576	NUM
easat-7644	83	20	-	-	SYM
easat-7644	83	21	8484	8484	NUM
easat-7644	83	22	vol	vol	NOUN
easat-7644	83	23	.	.	PROPN
easat-7644	84	1	9	9	NUM
easat-7644	84	2	,	,	PUNCT
easat-7644	84	3	no	no	INTJ
easat-7644	84	4	.	.	NOUN
easat-7644	84	5	5	5	NUM
easat-7644	84	6	:	:	SYM
easat-7644	84	7	3032	3032	NUM
easat-7644	84	8	-	-	SYM
easat-7644	84	9	3045	3045	NUM
easat-7644	84	10	,	,	PUNCT
easat-7644	84	11	2025	2025	NUM
easat-7644	84	12	doi	doi	NOUN
easat-7644	84	13	:	:	PUNCT
easat-7644	84	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	84	15	©	©	PROPN
easat-7644	84	16	2025	2025	NUM
easat-7644	84	17	by	by	ADP
easat-7644	84	18	the	the	DET
easat-7644	84	19	authors	author	NOUN
easat-7644	84	20	;	;	PUNCT
easat-7644	84	21	licensee	licensee	PROPN
easat-7644	84	22	learning	learning	PROPN
easat-7644	84	23	gate	gate	PROPN
easat-7644	84	24	shopping	shopping	NOUN
easat-7644	84	25	has	have	AUX
easat-7644	84	26	become	become	VERB
easat-7644	84	27	a	a	DET
easat-7644	84	28	common	common	ADJ
easat-7644	84	29	phenomenon	phenomenon	NOUN
easat-7644	84	30	,	,	PUNCT
easat-7644	84	31	and	and	CCONJ
easat-7644	84	32	consumers	consumer	NOUN
easat-7644	84	33	often	often	ADV
easat-7644	84	34	refer	refer	VERB
easat-7644	84	35	to	to	ADP
easat-7644	84	36	others	other	NOUN
easat-7644	84	37	comments	comment	NOUN
easat-7644	84	38	and	and	CCONJ
easat-7644	84	39	feedback	feedback	NOUN
easat-7644	84	40	when	when	SCONJ
easat-7644	84	41	making	make	VERB
easat-7644	84	42	purchasing	purchasing	NOUN
easat-7644	84	43	decisions	decision	NOUN
easat-7644	84	44	.	.	PUNCT
easat-7644	85	1	for	for	ADP
easat-7644	85	2	enterprises	enterprise	NOUN
easat-7644	85	3	,	,	PUNCT
easat-7644	85	4	this	this	PRON
easat-7644	85	5	means	mean	VERB
easat-7644	85	6	that	that	SCONJ
easat-7644	85	7	they	they	PRON
easat-7644	85	8	need	need	VERB
easat-7644	85	9	to	to	PART
easat-7644	85	10	pay	pay	VERB
easat-7644	85	11	more	more	ADJ
easat-7644	85	12	attention	attention	NOUN
easat-7644	85	13	to	to	ADP
easat-7644	85	14	product	product	NOUN
easat-7644	85	15	quality	quality	NOUN
easat-7644	85	16	and	and	CCONJ
easat-7644	85	17	customer	customer	NOUN
easat-7644	85	18	experience	experience	NOUN
easat-7644	85	19	,	,	PUNCT
easat-7644	85	20	but	but	CCONJ
easat-7644	85	21	also	also	ADV
easat-7644	85	22	pay	pay	VERB
easat-7644	85	23	attention	attention	NOUN
easat-7644	85	24	to	to	ADP
easat-7644	85	25	the	the	DET
easat-7644	85	26	management	management	NOUN
easat-7644	85	27	of	of	ADP
easat-7644	85	28	network	network	NOUN
easat-7644	85	29	reputation	reputation	NOUN
easat-7644	85	30	.	.	PUNCT
easat-7644	86	1	table	table	NOUN
easat-7644	86	2	1	1	NUM
easat-7644	86	3	.	.	PUNCT
easat-7644	86	4	descriptive	descriptive	ADJ
easat-7644	86	5	statistics	statistic	NOUN
easat-7644	86	6	.	.	PUNCT
easat-7644	87	1	frequency	frequency	NOUN
easat-7644	87	2	analysis	analysis	NOUN
easat-7644	87	3	results	result	NOUN
easat-7644	87	4	name	name	NOUN
easat-7644	87	5	option	option	NOUN
easat-7644	87	6	frequency	frequency	NOUN
easat-7644	87	7	percentage	percentage	NOUN
easat-7644	87	8	(	(	PUNCT
easat-7644	87	9	%	%	INTJ
easat-7644	87	10	)	)	PUNCT
easat-7644	87	11	accumulative	accumulative	ADJ
easat-7644	87	12	perception	perception	NOUN
easat-7644	87	13	(	(	PUNCT
easat-7644	87	14	%	%	INTJ
easat-7644	87	15	)	)	PUNCT
easat-7644	87	16	questionnaire	questionnaire	NOUN
easat-7644	87	17	social	social	ADJ
easat-7644	87	18	media	medium	NOUN
easat-7644	87	19	platform	platform	NOUN
easat-7644	87	20	200	200	NUM
easat-7644	87	21	50.00	50.00	NUM
easat-7644	87	22	50.00	50.00	NUM
easat-7644	87	23	online	online	ADJ
easat-7644	87	24	platform	platform	NOUN
easat-7644	87	25	200	200	NUM
easat-7644	87	26	50.00	50.00	NUM
easat-7644	87	27	100.00	100.00	NUM
easat-7644	87	28	gender	gender	NOUN
easat-7644	87	29	man	man	NOUN
easat-7644	87	30	186	186	NUM
easat-7644	87	31	46.52	46.52	NUM
easat-7644	87	32	46.52	46.52	NUM
easat-7644	87	33	woman	woman	NOUN
easat-7644	87	34	214	214	NUM
easat-7644	87	35	53.48	53.48	NUM
easat-7644	87	36	100.00	100.00	NUM
easat-7644	87	37	age	age	NOUN
easat-7644	87	38	under	under	ADP
easat-7644	87	39	the	the	DET
easat-7644	87	40	age	age	NOUN
easat-7644	87	41	of	of	ADP
easat-7644	87	42	18	18	NUM
easat-7644	87	43	94	94	NUM
easat-7644	87	44	23.63	23.63	NUM
easat-7644	87	45	23.63	23.63	NUM
easat-7644	87	46	19	19	NUM
easat-7644	87	47	-	-	SYM
easat-7644	87	48	29	29	NUM
easat-7644	87	49	77	77	NUM
easat-7644	87	50	19.15	19.15	NUM
easat-7644	87	51	42.79	42.79	NUM
easat-7644	87	52	30	30	NUM
easat-7644	87	53	-	-	SYM
easat-7644	87	54	39	39	NUM
easat-7644	87	55	159	159	NUM
easat-7644	87	56	39.80	39.80	NUM
easat-7644	87	57	82.34	82.34	NUM
easat-7644	87	58	40	40	NUM
easat-7644	87	59	-	-	SYM
easat-7644	87	60	59	59	NUM
easat-7644	87	61	69	69	NUM
easat-7644	87	62	17.41	17.41	NUM
easat-7644	87	63	99.99	99.99	NUM
easat-7644	87	64	over	over	ADP
easat-7644	87	65	60	60	NUM
easat-7644	87	66	years	year	NOUN
easat-7644	87	67	old	old	ADJ
easat-7644	87	68	1	1	NUM
easat-7644	87	69	0.001	0.001	NUM
easat-7644	87	70	100.00	100.00	NUM
easat-7644	87	71	monthly	monthly	ADJ
easat-7644	87	72	income	income	NOUN
easat-7644	87	73	below	below	ADP
easat-7644	87	74	rmb	rmb	PROPN
easat-7644	87	75	3,000	3,000	NUM
easat-7644	87	76	yuan	yuan	NOUN
easat-7644	87	77	108	108	NUM
easat-7644	87	78	26.87	26.87	NUM
easat-7644	87	79	26.87	26.87	NUM
easat-7644	87	80	3001	3001	NUM
easat-7644	87	81	-	-	SYM
easat-7644	87	82	5000	5000	NUM
easat-7644	87	83	95	95	NUM
easat-7644	87	84	23.63	23.63	NUM
easat-7644	87	85	50.50	50.50	NUM
easat-7644	87	86	5001	5001	NUM
easat-7644	87	87	-	-	SYM
easat-7644	87	88	7000	7000	NUM
easat-7644	87	89	91	91	NUM
easat-7644	87	90	22.64	22.64	NUM
easat-7644	87	91	73.13	73.13	NUM
easat-7644	87	92	above	above	ADP
easat-7644	87	93	the	the	DET
easat-7644	87	94	7,001	7,001	NUM
easat-7644	87	95	yuan	yuan	NOUN
easat-7644	87	96	108	108	NUM
easat-7644	87	97	26.87	26.87	NUM
easat-7644	87	98	100.00	100.00	NUM
easat-7644	87	99	online	online	NOUN
easat-7644	87	100	shopping	shopping	NOUN
easat-7644	87	101	often	often	ADV
easat-7644	87	102	252	252	NUM
easat-7644	87	103	38.31	38.31	NUM
easat-7644	87	104	38.31	38.31	NUM
easat-7644	87	105	once	once	ADV
easat-7644	87	106	in	in	ADP
easat-7644	87	107	a	a	DET
easat-7644	87	108	while	while	NOUN
easat-7644	87	109	132	132	NUM
easat-7644	87	110	33.08	33.08	NUM
easat-7644	87	111	71.39	71.39	NUM
easat-7644	87	112	never	never	ADV
easat-7644	87	113	14	14	NUM
easat-7644	87	114	28.61	28.61	NUM
easat-7644	87	115	100.00	100.00	NUM
easat-7644	87	116	when	when	SCONJ
easat-7644	87	117	online	online	ADJ
easat-7644	87	118	shopping	shopping	NOUN
easat-7644	87	119	,	,	PUNCT
easat-7644	87	120	pay	pay	VERB
easat-7644	87	121	attention	attention	NOUN
easat-7644	87	122	to	to	ADP
easat-7644	87	123	electronic	electronic	ADJ
easat-7644	87	124	word	word	NOUN
easat-7644	87	125	of	of	ADP
easat-7644	87	126	mouth	mouth	NOUN
easat-7644	87	127	information	information	NOUN
easat-7644	87	128	very	very	ADV
easat-7644	87	129	concerned	concerned	ADJ
easat-7644	87	130	about	about	ADP
easat-7644	87	131	103	103	NUM
easat-7644	87	132	25.87	25.87	NUM
easat-7644	87	133	25.87	25.87	NUM
easat-7644	87	134	be	be	AUX
easat-7644	87	135	concerned	concern	VERB
easat-7644	87	136	with	with	ADP
easat-7644	87	137	108	108	NUM
easat-7644	87	138	27.11	27.11	NUM
easat-7644	87	139	52.99	52.99	NUM
easat-7644	87	140	do	do	AUX
easat-7644	87	141	nt	not	PART
easat-7644	87	142	care	care	VERB
easat-7644	87	143	too	too	ADV
easat-7644	87	144	much	much	ADJ
easat-7644	87	145	103	103	NUM
easat-7644	87	146	25.62	25.62	NUM
easat-7644	87	147	78.61	78.61	NUM
easat-7644	87	148	be	be	AUX
easat-7644	87	149	indifferent	indifferent	ADJ
easat-7644	87	150	to	to	ADP
easat-7644	87	151	86	86	NUM
easat-7644	87	152	21.39	21.39	NUM
easat-7644	87	153	100.00	100.00	NUM
easat-7644	87	154	amount	amount	NOUN
easat-7644	87	155	to	to	ADP
easat-7644	87	156	400	400	NUM
easat-7644	87	157	100.0	100.0	NUM
easat-7644	87	158	100.0	100.0	NUM
easat-7644	87	159	table	table	NOUN
easat-7644	87	160	2	2	NUM
easat-7644	87	161	presents	present	VERB
easat-7644	87	162	the	the	DET
easat-7644	87	163	descriptive	descriptive	ADJ
easat-7644	87	164	statistics	statistic	NOUN
easat-7644	87	165	of	of	ADP
easat-7644	87	166	the	the	DET
easat-7644	87	167	key	key	ADJ
easat-7644	87	168	variables	variable	NOUN
easat-7644	87	169	in	in	ADP
easat-7644	87	170	this	this	DET
easat-7644	87	171	study	study	NOUN
easat-7644	87	172	,	,	PUNCT
easat-7644	87	173	including	include	VERB
easat-7644	87	174	tie	tie	NOUN
easat-7644	87	175	strength	strength	NOUN
easat-7644	87	176	,	,	PUNCT
easat-7644	87	177	degree	degree	NOUN
easat-7644	87	178	of	of	ADP
easat-7644	87	179	self	self	NOUN
easat-7644	87	180	-	-	PUNCT
easat-7644	87	181	disclosure	disclosure	NOUN
easat-7644	87	182	,	,	PUNCT
easat-7644	87	183	ewom	ewom	NOUN
easat-7644	87	184	credibility	credibility	NOUN
easat-7644	87	185	,	,	PUNCT
easat-7644	87	186	and	and	CCONJ
easat-7644	87	187	willingness	willingness	NOUN
easat-7644	87	188	to	to	PART
easat-7644	87	189	buy	buy	VERB
easat-7644	87	190	.	.	PUNCT
easat-7644	88	1	each	each	DET
easat-7644	88	2	variable	variable	NOUN
easat-7644	88	3	is	be	AUX
easat-7644	88	4	based	base	VERB
easat-7644	88	5	on	on	ADP
easat-7644	88	6	a	a	DET
easat-7644	88	7	sample	sample	NOUN
easat-7644	88	8	size	size	NOUN
easat-7644	88	9	of	of	ADP
easat-7644	88	10	400	400	NUM
easat-7644	88	11	respondents	respondent	NOUN
easat-7644	88	12	,	,	PUNCT
easat-7644	88	13	ensuring	ensure	VERB
easat-7644	88	14	sufficient	sufficient	ADJ
easat-7644	88	15	data	datum	NOUN
easat-7644	88	16	for	for	ADP
easat-7644	88	17	robust	robust	ADJ
easat-7644	88	18	analysis.the	analysis.the	DET
easat-7644	88	19	mean	mean	ADJ
easat-7644	88	20	values	value	NOUN
easat-7644	88	21	of	of	ADP
easat-7644	88	22	all	all	DET
easat-7644	88	23	variables	variable	NOUN
easat-7644	88	24	are	be	AUX
easat-7644	88	25	close	close	ADJ
easat-7644	88	26	to	to	ADP
easat-7644	88	27	the	the	DET
easat-7644	88	28	scale	scale	NOUN
easat-7644	88	29	midpoint	midpoint	NOUN
easat-7644	88	30	,	,	PUNCT
easat-7644	88	31	indicating	indicate	VERB
easat-7644	88	32	a	a	DET
easat-7644	88	33	balanced	balanced	ADJ
easat-7644	88	34	distribution	distribution	NOUN
easat-7644	88	35	of	of	ADP
easat-7644	88	36	responses	response	NOUN
easat-7644	88	37	.	.	PUNCT
easat-7644	89	1	specifically	specifically	ADV
easat-7644	89	2	,	,	PUNCT
easat-7644	89	3	relationship	relationship	NOUN
easat-7644	89	4	intensity	intensity	NOUN
easat-7644	89	5	(	(	PUNCT
easat-7644	89	6	m	m	NOUN
easat-7644	89	7	=	=	NUM
easat-7644	89	8	3.020	3.020	NUM
easat-7644	89	9	,	,	PUNCT
easat-7644	89	10	sd	sd	ADP
easat-7644	89	11	=	=	NOUN
easat-7644	89	12	1.064	1.064	NUM
easat-7644	89	13	)	)	PUNCT
easat-7644	89	14	and	and	CCONJ
easat-7644	89	15	degree	degree	NOUN
easat-7644	89	16	of	of	ADP
easat-7644	89	17	self	self	NOUN
easat-7644	89	18	-	-	PUNCT
easat-7644	89	19	disclosure	disclosure	NOUN
easat-7644	89	20	(	(	PUNCT
easat-7644	89	21	m	m	PROPN
easat-7644	89	22	=	=	NUM
easat-7644	89	23	3.044	3.044	NUM
easat-7644	89	24	,	,	PUNCT
easat-7644	89	25	sd	sd	ADP
easat-7644	89	26	=	=	SYM
easat-7644	89	27	1.059	1.059	NUM
easat-7644	89	28	)	)	PUNCT
easat-7644	89	29	exhibit	exhibit	VERB
easat-7644	89	30	moderate	moderate	ADJ
easat-7644	89	31	levels	level	NOUN
easat-7644	89	32	,	,	PUNCT
easat-7644	89	33	suggesting	suggest	VERB
easat-7644	89	34	that	that	SCONJ
easat-7644	89	35	participants	participant	NOUN
easat-7644	89	36	perceive	perceive	VERB
easat-7644	89	37	an	an	DET
easat-7644	89	38	average	average	ADJ
easat-7644	89	39	degree	degree	NOUN
easat-7644	89	40	of	of	ADP
easat-7644	89	41	interpersonal	interpersonal	ADJ
easat-7644	89	42	connection	connection	NOUN
easat-7644	89	43	and	and	CCONJ
easat-7644	89	44	personal	personal	ADJ
easat-7644	89	45	sharing	sharing	NOUN
easat-7644	89	46	within	within	ADP
easat-7644	89	47	ewom	ewom	NOUN
easat-7644	89	48	interactions	interaction	NOUN
easat-7644	89	49	.	.	PUNCT
easat-7644	90	1	similarly	similarly	ADV
easat-7644	90	2	,	,	PUNCT
easat-7644	90	3	ewom	ewom	NOUN
easat-7644	90	4	credibility	credibility	NOUN
easat-7644	90	5	(	(	PUNCT
easat-7644	90	6	m	m	PROPN
easat-7644	90	7	=	=	NUM
easat-7644	90	8	2.949	2.949	NUM
easat-7644	90	9	,	,	PUNCT
easat-7644	90	10	sd	sd	ADP
easat-7644	90	11	=	=	NOUN
easat-7644	90	12	1.100	1.100	NUM
easat-7644	90	13	)	)	PUNCT
easat-7644	90	14	and	and	CCONJ
easat-7644	90	15	willingness	willingness	NOUN
easat-7644	90	16	to	to	PART
easat-7644	90	17	buy	buy	VERB
easat-7644	90	18	(	(	PUNCT
easat-7644	90	19	m	m	VERB
easat-7644	90	20	=	=	NUM
easat-7644	90	21	2.994	2.994	NUM
easat-7644	90	22	,	,	PUNCT
easat-7644	90	23	sd	sd	ADP
easat-7644	90	24	=	=	SYM
easat-7644	90	25	1.015	1.015	NUM
easat-7644	90	26	)	)	PUNCT
easat-7644	90	27	reflect	reflect	VERB
easat-7644	90	28	an	an	DET
easat-7644	90	29	overall	overall	ADJ
easat-7644	90	30	moderate	moderate	ADJ
easat-7644	90	31	perception	perception	NOUN
easat-7644	90	32	of	of	ADP
easat-7644	90	33	trustworthiness	trustworthiness	NOUN
easat-7644	90	34	and	and	CCONJ
easat-7644	90	35	purchase	purchase	NOUN
easat-7644	90	36	intention	intention	NOUN
easat-7644	90	37	.	.	PUNCT
easat-7644	91	1	the	the	DET
easat-7644	91	2	range	range	NOUN
easat-7644	91	3	of	of	ADP
easat-7644	91	4	values	value	NOUN
easat-7644	91	5	for	for	ADP
easat-7644	91	6	each	each	DET
easat-7644	91	7	variable	variable	NOUN
easat-7644	91	8	also	also	ADV
easat-7644	91	9	highlights	highlight	VERB
easat-7644	91	10	the	the	DET
easat-7644	91	11	diversity	diversity	NOUN
easat-7644	91	12	of	of	ADP
easat-7644	91	13	participant	participant	ADJ
easat-7644	91	14	responses	response	NOUN
easat-7644	91	15	.	.	PUNCT
easat-7644	92	1	for	for	ADP
easat-7644	92	2	instance	instance	NOUN
easat-7644	92	3	,	,	PUNCT
easat-7644	92	4	the	the	DET
easat-7644	92	5	minimum	minimum	ADJ
easat-7644	92	6	and	and	CCONJ
easat-7644	92	7	maximum	maximum	ADJ
easat-7644	92	8	values	value	NOUN
easat-7644	92	9	for	for	ADP
easat-7644	92	10	relationship	relationship	NOUN
easat-7644	92	11	intensity	intensity	NOUN
easat-7644	92	12	and	and	CCONJ
easat-7644	92	13	degree	degree	NOUN
easat-7644	92	14	of	of	ADP
easat-7644	92	15	self	self	NOUN
easat-7644	92	16	-	-	PUNCT
easat-7644	92	17	disclosure	disclosure	NOUN
easat-7644	92	18	are	be	AUX
easat-7644	92	19	identical	identical	ADJ
easat-7644	92	20	(	(	PUNCT
easat-7644	92	21	1.222	1.222	NUM
easat-7644	92	22	to	to	ADP
easat-7644	92	23	4.889	4.889	NUM
easat-7644	92	24	)	)	PUNCT
easat-7644	92	25	,	,	PUNCT
easat-7644	92	26	indicating	indicate	VERB
easat-7644	92	27	consistency	consistency	NOUN
easat-7644	92	28	in	in	ADP
easat-7644	92	29	the	the	DET
easat-7644	92	30	observed	observe	VERB
easat-7644	92	31	scale	scale	NOUN
easat-7644	92	32	usage	usage	NOUN
easat-7644	92	33	.	.	PUNCT
easat-7644	93	1	the	the	DET
easat-7644	93	2	slight	slight	ADJ
easat-7644	93	3	variation	variation	NOUN
easat-7644	93	4	in	in	ADP
easat-7644	93	5	ewom	ewom	NOUN
easat-7644	93	6	credibility	credibility	NOUN
easat-7644	93	7	(	(	PUNCT
easat-7644	93	8	1.111	1.111	NUM
easat-7644	93	9	to	to	ADP
easat-7644	93	10	4.778	4.778	NUM
easat-7644	93	11	)	)	PUNCT
easat-7644	93	12	and	and	CCONJ
easat-7644	93	13	willingness	willingness	NOUN
easat-7644	93	14	to	to	PART
easat-7644	93	15	buy	buy	VERB
easat-7644	93	16	(	(	PUNCT
easat-7644	93	17	1.111	1.111	NUM
easat-7644	93	18	to	to	PART
easat-7644	93	19	5.000	5.000	NUM
easat-7644	93	20	)	)	PUNCT
easat-7644	93	21	suggests	suggest	VERB
easat-7644	93	22	broader	broad	ADJ
easat-7644	93	23	dispersion	dispersion	NOUN
easat-7644	93	24	in	in	ADP
easat-7644	93	25	participants	participant	NOUN
easat-7644	93	26	’	’	PART
easat-7644	93	27	trust	trust	NOUN
easat-7644	93	28	and	and	CCONJ
easat-7644	93	29	purchase	purchase	NOUN
easat-7644	93	30	-	-	PUNCT
easat-7644	93	31	related	relate	VERB
easat-7644	93	32	decisions	decision	NOUN
easat-7644	93	33	.	.	PUNCT
easat-7644	94	1	overall	overall	ADV
easat-7644	94	2	,	,	PUNCT
easat-7644	94	3	the	the	DET
easat-7644	94	4	descriptive	descriptive	ADJ
easat-7644	94	5	statistics	statistic	NOUN
easat-7644	94	6	demonstrate	demonstrate	VERB
easat-7644	94	7	an	an	DET
easat-7644	94	8	even	even	ADJ
easat-7644	94	9	distribution	distribution	NOUN
easat-7644	94	10	of	of	ADP
easat-7644	94	11	responses	response	NOUN
easat-7644	94	12	across	across	ADP
easat-7644	94	13	the	the	DET
easat-7644	94	14	variables	variable	NOUN
easat-7644	94	15	,	,	PUNCT
easat-7644	94	16	providing	provide	VERB
easat-7644	94	17	a	a	DET
easat-7644	94	18	strong	strong	ADJ
easat-7644	94	19	foundation	foundation	NOUN
easat-7644	94	20	for	for	ADP
easat-7644	94	21	subsequent	subsequent	ADJ
easat-7644	94	22	inferential	inferential	ADJ
easat-7644	94	23	analyses	analysis	NOUN
easat-7644	94	24	,	,	PUNCT
easat-7644	94	25	including	include	VERB
easat-7644	94	26	reliability	reliability	NOUN
easat-7644	94	27	and	and	CCONJ
easat-7644	94	28	structural	structural	ADJ
easat-7644	94	29	equation	equation	NOUN
easat-7644	94	30	modeling	modeling	NOUN
easat-7644	94	31	.	.	PUNCT
easat-7644	95	1	3037	3037	NUM
easat-7644	95	2	edelweiss	edelweiss	PROPN
easat-7644	95	3	applied	apply	VERB
easat-7644	95	4	science	science	NOUN
easat-7644	95	5	and	and	CCONJ
easat-7644	95	6	technology	technology	NOUN
easat-7644	95	7	issn	issn	PROPN
easat-7644	95	8	:	:	PUNCT
easat-7644	95	9	2576	2576	NUM
easat-7644	95	10	-	-	SYM
easat-7644	95	11	8484	8484	NUM
easat-7644	95	12	vol	vol	NOUN
easat-7644	95	13	.	.	PROPN
easat-7644	96	1	9	9	NUM
easat-7644	96	2	,	,	PUNCT
easat-7644	96	3	no	no	INTJ
easat-7644	96	4	.	.	NOUN
easat-7644	96	5	5	5	NUM
easat-7644	96	6	:	:	SYM
easat-7644	96	7	3032	3032	NUM
easat-7644	96	8	-	-	SYM
easat-7644	96	9	3045	3045	NUM
easat-7644	96	10	,	,	PUNCT
easat-7644	96	11	2025	2025	NUM
easat-7644	96	12	doi	doi	NOUN
easat-7644	96	13	:	:	PUNCT
easat-7644	96	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	96	15	©	©	PROPN
easat-7644	96	16	2025	2025	NUM
easat-7644	96	17	by	by	ADP
easat-7644	96	18	the	the	DET
easat-7644	96	19	authors	author	NOUN
easat-7644	96	20	;	;	PUNCT
easat-7644	96	21	licensee	licensee	PROPN
easat-7644	96	22	learning	learn	VERB
easat-7644	96	23	gate	gate	NOUN
easat-7644	96	24	table	table	NOUN
easat-7644	96	25	2	2	NUM
easat-7644	96	26	.	.	PUNCT
easat-7644	96	27	descriptive	descriptive	ADJ
easat-7644	96	28	statistics	statistic	NOUN
easat-7644	96	29	of	of	ADP
easat-7644	96	30	variables	variable	NOUN
easat-7644	96	31	.	.	PUNCT
easat-7644	97	1	name	name	NOUN
easat-7644	97	2	sample	sample	NOUN
easat-7644	97	3	capacity	capacity	NOUN
easat-7644	97	4	least	least	ADJ
easat-7644	97	5	value	value	NOUN
easat-7644	97	6	crest	crest	NOUN
easat-7644	97	7	value	value	NOUN
easat-7644	97	8	average	average	ADJ
easat-7644	97	9	value	value	NOUN
easat-7644	97	10	standard	standard	ADJ
easat-7644	97	11	deviation	deviation	NOUN
easat-7644	97	12	median	median	NOUN
easat-7644	97	13	tie	tie	NOUN
easat-7644	97	14	strength	strength	NOUN
easat-7644	97	15	400	400	NUM
easat-7644	97	16	1.222	1.222	NUM
easat-7644	97	17	4.889	4.889	NUM
easat-7644	97	18	3.020	3.020	NUM
easat-7644	97	19	1.064	1.064	NUM
easat-7644	97	20	3.000	3.000	NUM
easat-7644	97	21	degree	degree	NOUN
easat-7644	97	22	of	of	ADP
easat-7644	97	23	self	self	NOUN
easat-7644	97	24	-	-	PUNCT
easat-7644	97	25	disclosure	disclosure	NOUN
easat-7644	97	26	400	400	NUM
easat-7644	97	27	1.222	1.222	NUM
easat-7644	97	28	4.889	4.889	NUM
easat-7644	97	29	3.044	3.044	NUM
easat-7644	97	30	1.059	1.059	NUM
easat-7644	97	31	3.000	3.000	NUM
easat-7644	97	32	electronic	electronic	ADJ
easat-7644	97	33	word	word	NOUN
easat-7644	97	34	-	-	PUNCT
easat-7644	97	35	of	of	ADP
easat-7644	97	36	-	-	PUNCT
easat-7644	97	37	mouth	mouth	NOUN
easat-7644	97	38	credibility	credibility	NOUN
easat-7644	97	39	400	400	NUM
easat-7644	97	40	1.111	1.111	NUM
easat-7644	97	41	4.778	4.778	NUM
easat-7644	97	42	2.949	2.949	NUM
easat-7644	97	43	1.100	1.100	NUM
easat-7644	97	44	2.889	2.889	NUM
easat-7644	97	45	purchase	purchase	NOUN
easat-7644	97	46	intentions	intention	NOUN
easat-7644	97	47	400	400	NUM
easat-7644	97	48	1.111	1.111	NUM
easat-7644	97	49	5.000	5.000	NUM
easat-7644	97	50	2.994	2.994	NUM
easat-7644	97	51	1.015	1.015	NUM
easat-7644	97	52	3.000	3.000	NUM
easat-7644	97	53	4.2	4.2	NUM
easat-7644	97	54	.	.	PUNCT
easat-7644	98	1	measurement	measurement	NOUN
easat-7644	98	2	model	model	NOUN
easat-7644	98	3	validation	validation	NOUN
easat-7644	98	4	table	table	NOUN
easat-7644	98	5	3	3	NUM
easat-7644	98	6	.	.	PUNCT
easat-7644	98	7	reliability	reliability	NOUN
easat-7644	98	8	analysis	analysis	NOUN
easat-7644	98	9	.	.	PUNCT
easat-7644	99	1	total	total	ADJ
easat-7644	99	2	correlation	correlation	NOUN
easat-7644	99	3	(	(	PUNCT
easat-7644	99	4	citc	citc	NOUN
easat-7644	99	5	)	)	PUNCT
easat-7644	99	6	item	item	NOUN
easat-7644	99	7	deleted	delete	VERB
easat-7644	99	8	α	α	DET
easat-7644	99	9	coefficient	coefficient	NOUN
easat-7644	99	10	cronbach	cronbach	VERB
easat-7644	100	1	α	α	PRON
easat-7644	100	2	coefficient	coefficient	NOUN
easat-7644	100	3	tie	tie	NOUN
easat-7644	100	4	strength	strength	NOUN
easat-7644	100	5	0.780	0.780	NUM
easat-7644	100	6	0.878	0.878	NUM
easat-7644	100	7	0.901	0.901	NUM
easat-7644	100	8	degree	degree	NOUN
easat-7644	100	9	of	of	ADP
easat-7644	100	10	self	self	NOUN
easat-7644	100	11	-	-	PUNCT
easat-7644	100	12	disclosure	disclosure	NOUN
easat-7644	100	13	0.775	0.775	NUM
easat-7644	100	14	0.869	0.869	NUM
easat-7644	100	15	0.896	0.896	NUM
easat-7644	100	16	the	the	DET
easat-7644	100	17	credibility	credibility	NOUN
easat-7644	100	18	within	within	ADP
easat-7644	100	19	the	the	DET
easat-7644	100	20	electronic	electronic	ADJ
easat-7644	100	21	word	word	NOUN
easat-7644	100	22	of	of	ADP
easat-7644	100	23	mouth	mouth	NOUN
easat-7644	100	24	0.829	0.829	NUM
easat-7644	100	25	0.870	0.870	NUM
easat-7644	100	26	0.900	0.900	NUM
easat-7644	100	27	purchase	purchase	NOUN
easat-7644	100	28	intentions	intention	NOUN
easat-7644	100	29	0.832	0.832	NUM
easat-7644	100	30	0.822	0.822	NUM
easat-7644	100	31	0.896	0.896	NUM
easat-7644	100	32	3038	3038	NUM
easat-7644	100	33	edelweiss	edelweiss	PROPN
easat-7644	100	34	applied	apply	VERB
easat-7644	100	35	science	science	NOUN
easat-7644	100	36	and	and	CCONJ
easat-7644	100	37	technology	technology	NOUN
easat-7644	100	38	issn	issn	PROPN
easat-7644	100	39	:	:	PUNCT
easat-7644	100	40	2576	2576	NUM
easat-7644	100	41	-	-	SYM
easat-7644	100	42	8484	8484	NUM
easat-7644	100	43	vol	vol	NOUN
easat-7644	100	44	.	.	PROPN
easat-7644	101	1	9	9	NUM
easat-7644	101	2	,	,	PUNCT
easat-7644	101	3	no	no	INTJ
easat-7644	101	4	.	.	NOUN
easat-7644	101	5	5	5	NUM
easat-7644	101	6	:	:	SYM
easat-7644	101	7	3032	3032	NUM
easat-7644	101	8	-	-	SYM
easat-7644	101	9	3045	3045	NUM
easat-7644	101	10	,	,	PUNCT
easat-7644	101	11	2025	2025	NUM
easat-7644	101	12	doi	doi	NOUN
easat-7644	101	13	:	:	PUNCT
easat-7644	101	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	101	15	©	©	PROPN
easat-7644	101	16	2025	2025	NUM
easat-7644	101	17	by	by	ADP
easat-7644	101	18	the	the	DET
easat-7644	101	19	authors	author	NOUN
easat-7644	101	20	;	;	PUNCT
easat-7644	101	21	licensee	licensee	PROPN
easat-7644	101	22	learning	learn	VERB
easat-7644	101	23	gate	gate	NOUN
easat-7644	101	24	table	table	NOUN
easat-7644	101	25	4	4	NUM
easat-7644	101	26	.	.	PUNCT
easat-7644	101	27	validity	validity	NOUN
easat-7644	101	28	analysis	analysis	NOUN
easat-7644	101	29	.	.	PUNCT
easat-7644	102	1	pi	pi	NOUN
easat-7644	103	1	pv	pv	INTJ
easat-7644	104	1	er	er	INTJ
easat-7644	104	2	ac	ac	INTJ
easat-7644	104	3	ts	ts	ADP
easat-7644	104	4	tt	tt	PROPN
easat-7644	105	1	if	if	SCONJ
easat-7644	105	2	ea	ea	PROPN
easat-7644	105	3	sd	sd	ADP
easat-7644	105	4	dc	dc	PROPN
easat-7644	105	5	dd	dd	PROPN
easat-7644	105	6	di	di	X
easat-7644	105	7	ew	ew	PROPN
easat-7644	105	8	sc	sc	PROPN
easat-7644	105	9	cq	cq	PROPN
easat-7644	105	10	ci	ci	PROPN
easat-7644	105	11	pi	pi	NOUN
easat-7644	105	12	1	1	NUM
easat-7644	105	13	pv	pv	ADP
easat-7644	105	14	0.755	0.755	NUM
easat-7644	105	15	*	*	PUNCT
easat-7644	105	16	*	*	PUNCT
easat-7644	105	17	1	1	NUM
easat-7644	105	18	er	er	INTJ
easat-7644	105	19	0.772	0.772	NUM
easat-7644	105	20	*	*	PROPN
easat-7644	105	21	*	*	PUNCT
easat-7644	105	22	0.362	0.362	NUM
easat-7644	105	23	*	*	PUNCT
easat-7644	105	24	*	*	PUNCT
easat-7644	105	25	1	1	NUM
easat-7644	105	26	ac	ac	PROPN
easat-7644	105	27	0.794	0.794	NUM
easat-7644	105	28	*	*	PUNCT
easat-7644	105	29	*	*	PUNCT
easat-7644	105	30	0.409	0.409	NUM
easat-7644	105	31	*	*	PUNCT
easat-7644	105	32	*	*	PUNCT
easat-7644	105	33	0.470	0.470	NUM
easat-7644	105	34	*	*	PUNCT
easat-7644	105	35	*	*	PROPN
easat-7644	105	36	1	1	NUM
easat-7644	105	37	ts	ts	ADP
easat-7644	105	38	0.733	0.733	NUM
easat-7644	105	39	*	*	NOUN
easat-7644	105	40	*	*	PUNCT
easat-7644	105	41	0.550	0.550	NUM
easat-7644	105	42	*	*	X
easat-7644	105	43	*	*	PUNCT
easat-7644	105	44	0.630	0.630	NUM
easat-7644	105	45	*	*	PUNCT
easat-7644	105	46	*	*	PUNCT
easat-7644	105	47	0.564	0.564	NUM
easat-7644	105	48	*	*	X
easat-7644	105	49	*	*	PUNCT
easat-7644	105	50	1	1	NUM
easat-7644	105	51	tt	tt	PROPN
easat-7644	105	52	0.539	0.539	NUM
easat-7644	105	53	*	*	NOUN
easat-7644	105	54	*	*	PUNCT
easat-7644	105	55	0.407	0.407	NUM
easat-7644	105	56	*	*	PUNCT
easat-7644	105	57	*	*	PUNCT
easat-7644	105	58	0.462	0.462	NUM
easat-7644	105	59	*	*	PUNCT
easat-7644	105	60	*	*	PUNCT
easat-7644	105	61	0.417	0.417	NUM
easat-7644	105	62	*	*	PUNCT
easat-7644	105	63	*	*	NOUN
easat-7644	105	64	0.810	0.810	NUM
easat-7644	105	65	*	*	PUNCT
easat-7644	105	66	*	*	PUNCT
easat-7644	105	67	1	1	NUM
easat-7644	105	68	if	if	SCONJ
easat-7644	105	69	0.627	0.627	PRON
easat-7644	105	70	*	*	PUNCT
easat-7644	105	71	*	*	PUNCT
easat-7644	106	1	0.450	0.450	NUM
easat-7644	106	2	*	*	NOUN
easat-7644	106	3	*	*	PUNCT
easat-7644	106	4	0.544	0.544	NUM
easat-7644	106	5	*	*	PUNCT
easat-7644	106	6	*	*	PUNCT
easat-7644	106	7	0.493	0.493	NUM
easat-7644	106	8	*	*	PUNCT
easat-7644	106	9	*	*	PUNCT
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easat-7644	106	66	dc	dc	PROPN
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easat-7644	106	95	dd	dd	NOUN
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easat-7644	106	104	*	*	PUNCT
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easat-7644	106	119	*	*	PUNCT
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easat-7644	106	124	*	*	PUNCT
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easat-7644	110	11	are	be	AUX
easat-7644	110	12	observed	observe	VERB
easat-7644	110	13	,	,	PUNCT
easat-7644	110	14	suggesting	suggest	VERB
easat-7644	110	15	that	that	SCONJ
easat-7644	110	16	multicollinearity	multicollinearity	NOUN
easat-7644	110	17	is	be	AUX
easat-7644	110	18	not	not	PART
easat-7644	110	19	a	a	DET
easat-7644	110	20	concern	concern	NOUN
easat-7644	110	21	and	and	CCONJ
easat-7644	110	22	the	the	DET
easat-7644	110	23	variables	variable	NOUN
easat-7644	110	24	exhibit	exhibit	VERB
easat-7644	110	25	good	good	ADJ
easat-7644	110	26	discriminant	discriminant	ADJ
easat-7644	110	27	validity	validity	NOUN
easat-7644	110	28	.	.	PUNCT
easat-7644	111	1	this	this	PRON
easat-7644	111	2	provides	provide	VERB
easat-7644	111	3	a	a	DET
easat-7644	111	4	solid	solid	ADJ
easat-7644	111	5	foundation	foundation	NOUN
easat-7644	111	6	for	for	ADP
easat-7644	111	7	further	further	ADJ
easat-7644	111	8	analysis	analysis	NOUN
easat-7644	111	9	using	use	VERB
easat-7644	111	10	structural	structural	ADJ
easat-7644	111	11	equation	equation	NOUN
easat-7644	111	12	modeling	modeling	NOUN
easat-7644	111	13	(	(	PUNCT
easat-7644	111	14	sem	sem	NOUN
easat-7644	111	15	)	)	PUNCT
easat-7644	111	16	.	.	PUNCT
easat-7644	112	1	4.3	4.3	NUM
easat-7644	112	2	.	.	PUNCT
easat-7644	112	3	structural	structural	ADJ
easat-7644	112	4	model	model	NOUN
easat-7644	112	5	and	and	CCONJ
easat-7644	112	6	hypothesis	hypothesis	NOUN
easat-7644	112	7	testing	testing	NOUN
easat-7644	112	8	figure	figure	NOUN
easat-7644	112	9	2	2	NUM
easat-7644	112	10	.	.	PUNCT
easat-7644	112	11	structural	structural	ADJ
easat-7644	112	12	model	model	NOUN
easat-7644	112	13	diagram	diagram	PROPN
easat-7644	112	14	.	.	PUNCT
easat-7644	113	1	3040	3040	NUM
easat-7644	113	2	edelweiss	edelweiss	PROPN
easat-7644	113	3	applied	apply	VERB
easat-7644	113	4	science	science	NOUN
easat-7644	113	5	and	and	CCONJ
easat-7644	113	6	technology	technology	NOUN
easat-7644	113	7	issn	issn	PROPN
easat-7644	113	8	:	:	PUNCT
easat-7644	113	9	2576	2576	NUM
easat-7644	113	10	-	-	SYM
easat-7644	113	11	8484	8484	NUM
easat-7644	113	12	vol	vol	NOUN
easat-7644	113	13	.	.	PROPN
easat-7644	114	1	9	9	NUM
easat-7644	114	2	,	,	PUNCT
easat-7644	114	3	no	no	INTJ
easat-7644	114	4	.	.	NOUN
easat-7644	114	5	5	5	NUM
easat-7644	114	6	:	:	SYM
easat-7644	114	7	3032	3032	NUM
easat-7644	114	8	-	-	SYM
easat-7644	114	9	3045	3045	NUM
easat-7644	114	10	,	,	PUNCT
easat-7644	114	11	2025	2025	NUM
easat-7644	114	12	doi	doi	NOUN
easat-7644	114	13	:	:	PUNCT
easat-7644	114	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	114	15	©	©	PROPN
easat-7644	114	16	2025	2025	NUM
easat-7644	114	17	by	by	ADP
easat-7644	114	18	the	the	DET
easat-7644	114	19	authors	author	NOUN
easat-7644	114	20	;	;	PUNCT
easat-7644	114	21	licensee	licensee	PROPN
easat-7644	114	22	learning	learn	VERB
easat-7644	114	23	gate	gate	NOUN
easat-7644	114	24	table	table	NOUN
easat-7644	114	25	5	5	NUM
easat-7644	114	26	.	.	PUNCT
easat-7644	114	27	intermediary	intermediary	ADJ
easat-7644	114	28	effect	effect	NOUN
easat-7644	114	29	test	test	NOUN
easat-7644	114	30	(	(	PUNCT
easat-7644	114	31	relationship	relationship	NOUN
easat-7644	114	32	strength	strength	NOUN
easat-7644	114	33	)	)	PUNCT
easat-7644	114	34	.	.	PUNCT
easat-7644	115	1	mediation	mediation	NOUN
easat-7644	115	2	role	role	NOUN
easat-7644	115	3	test	test	NOUN
easat-7644	115	4	item	item	NOUN
easat-7644	115	5	symbol	symbol	NOUN
easat-7644	115	6	meaning	mean	VERB
easat-7644	115	7	effect	effect	NOUN
easat-7644	115	8	95	95	NUM
easat-7644	115	9	%	%	NOUN
easat-7644	115	10	ci	ci	PROPN
easat-7644	115	11	se	se	PROPN
easat-7644	115	12	t	t	PROPN
easat-7644	115	13	price	price	NOUN
easat-7644	115	14	p	p	NOUN
easat-7644	115	15	price	price	NOUN
easat-7644	115	16	conclusion	conclusion	NOUN
easat-7644	115	17	lower	low	ADJ
easat-7644	115	18	limit	limit	VERB
easat-7644	115	19	superior	superior	ADJ
easat-7644	115	20	limit	limit	NOUN
easat-7644	115	21	tie	tie	NOUN
easat-7644	115	22	strength	strength	NOUN
easat-7644	115	23	=	=	NOUN
easat-7644	115	24	>	>	X
easat-7644	115	25	electronic	electronic	ADJ
easat-7644	115	26	word	word	NOUN
easat-7644	115	27	-	-	PUNCT
easat-7644	115	28	of	of	ADP
easat-7644	115	29	-	-	PUNCT
easat-7644	115	30	mouth	mouth	NOUN
easat-7644	115	31	credibility	credibility	NOUN
easat-7644	115	32	=	=	NUM
easat-7644	115	33	>	>	X
easat-7644	115	34	purchase	purchase	NOUN
easat-7644	115	35	intention	intention	NOUN
easat-7644	115	36	a*b	a*b	ADP
easat-7644	115	37	indigo	indigo	NOUN
easat-7644	115	38	effect	effect	NOUN
easat-7644	115	39	0.101	0.101	NUM
easat-7644	115	40	0.053	0.053	NUM
easat-7644	115	41	0.166	0.166	NUM
easat-7644	115	42	0.029	0.029	NUM
easat-7644	115	43	3.493	3.493	NUM
easat-7644	115	44	0.000	0.000	NUM
easat-7644	115	45	part	part	NOUN
easat-7644	115	46	of	of	ADP
easat-7644	115	47	the	the	DET
easat-7644	115	48	intermediary	intermediary	ADJ
easat-7644	115	49	tie	tie	NOUN
easat-7644	115	50	strength	strength	NOUN
easat-7644	115	51	=	=	NOUN
easat-7644	115	52	>	>	X
easat-7644	115	53	electronic	electronic	ADJ
easat-7644	115	54	word	word	NOUN
easat-7644	115	55	of	of	ADP
easat-7644	115	56	mouth	mouth	NOUN
easat-7644	115	57	credibility	credibility	NOUN
easat-7644	115	58	a	a	DET
easat-7644	115	59	x=>m	x=>m	NOUN
easat-7644	115	60	0.609	0.609	NUM
easat-7644	115	61	0.527	0.527	NUM
easat-7644	115	62	0.691	0.691	NUM
easat-7644	115	63	0.042	0.042	NUM
easat-7644	115	64	14.595	14.595	NUM
easat-7644	115	65	0.000	0.000	NUM
easat-7644	115	66	electronic	electronic	ADJ
easat-7644	115	67	word	word	NOUN
easat-7644	115	68	of	of	ADP
easat-7644	115	69	mouth	mouth	NOUN
easat-7644	115	70	credibility	credibility	NOUN
easat-7644	115	71	=	=	NUM
easat-7644	115	72	>	>	X
easat-7644	115	73	purchase	purchase	NOUN
easat-7644	115	74	intention	intention	NOUN
easat-7644	115	75	b	b	X
easat-7644	115	76	m=>y	m=>y	PROPN
easat-7644	115	77	0.166	0.166	NUM
easat-7644	115	78	0.092	0.092	NUM
easat-7644	115	79	0.241	0.241	NUM
easat-7644	115	80	0.038	0.038	NUM
easat-7644	115	81	4.369	4.369	NUM
easat-7644	115	82	0.000	0.000	NUM
easat-7644	115	83	tie	tie	NOUN
easat-7644	115	84	strength	strength	NOUN
easat-7644	115	85	=	=	NOUN
easat-7644	115	86	>	>	X
easat-7644	115	87	purchase	purchase	NOUN
easat-7644	115	88	intention	intention	NOUN
easat-7644	115	89	c	c	PROPN
easat-7644	115	90	direct	direct	ADJ
easat-7644	115	91	effect	effect	NOUN
easat-7644	115	92	0.598	0.598	NUM
easat-7644	115	93	0.521	0.521	NUM
easat-7644	115	94	0.675	0.675	NUM
easat-7644	115	95	0.039	0.039	NUM
easat-7644	115	96	15.223	15.223	NUM
easat-7644	115	97	0.000	0.000	NUM
easat-7644	115	98	tie	tie	NOUN
easat-7644	115	99	strength	strength	NOUN
easat-7644	115	100	=	=	NOUN
easat-7644	115	101	>	>	X
easat-7644	115	102	purchase	purchase	NOUN
easat-7644	115	103	intention	intention	NOUN
easat-7644	115	104	c	c	PROPN
easat-7644	115	105	gross	gross	ADJ
easat-7644	115	106	effect	effect	NOUN
easat-7644	115	107	0.699	0.699	NUM
easat-7644	115	108	0.636	0.636	NUM
easat-7644	115	109	0.763	0.763	NUM
easat-7644	115	110	0.032	0.032	NUM
easat-7644	115	111	21.551	21.551	NUM
easat-7644	115	112	0.000	0.000	NUM
easat-7644	115	113	table	table	NOUN
easat-7644	115	114	6	6	NUM
easat-7644	115	115	.	.	PUNCT
easat-7644	115	116	intermediary	intermediary	ADJ
easat-7644	115	117	effect	effect	NOUN
easat-7644	115	118	test	test	NOUN
easat-7644	115	119	(	(	PUNCT
easat-7644	115	120	degree	degree	NOUN
easat-7644	115	121	of	of	ADP
easat-7644	115	122	self	self	NOUN
easat-7644	115	123	-	-	PUNCT
easat-7644	115	124	disclosure	disclosure	NOUN
easat-7644	115	125	)	)	PUNCT
easat-7644	115	126	.	.	PUNCT
easat-7644	116	1	mediation	mediation	NOUN
easat-7644	116	2	role	role	NOUN
easat-7644	116	3	test	test	NOUN
easat-7644	116	4	item	item	NOUN
easat-7644	116	5	symbol	symbol	NOUN
easat-7644	116	6	meaning	mean	VERB
easat-7644	116	7	effect	effect	NOUN
easat-7644	116	8	95	95	NUM
easat-7644	116	9	%	%	NOUN
easat-7644	116	10	ci	ci	PROPN
easat-7644	116	11	se	se	PROPN
easat-7644	116	12	t	t	PROPN
easat-7644	116	13	price	price	NOUN
easat-7644	116	14	p	p	NOUN
easat-7644	116	15	price	price	NOUN
easat-7644	116	16	conclusion	conclusion	NOUN
easat-7644	116	17	lower	low	ADJ
easat-7644	116	18	limit	limit	VERB
easat-7644	116	19	superior	superior	ADJ
easat-7644	116	20	limit	limit	NOUN
easat-7644	116	21	degree	degree	NOUN
easat-7644	116	22	of	of	ADP
easat-7644	116	23	self	self	NOUN
easat-7644	116	24	-	-	PUNCT
easat-7644	116	25	disclosure	disclosure	NOUN
easat-7644	116	26	=	=	NOUN
easat-7644	116	27	>	>	X
easat-7644	116	28	electronic	electronic	ADJ
easat-7644	116	29	word	word	NOUN
easat-7644	116	30	-	-	PUNCT
easat-7644	116	31	ofmouth	ofmouth	NOUN
easat-7644	116	32	credibility	credibility	NOUN
easat-7644	116	33	=	=	CCONJ
easat-7644	116	34	>	>	X
easat-7644	116	35	purchase	purchase	NOUN
easat-7644	116	36	intention	intention	NOUN
easat-7644	116	37	a*b	a*b	ADP
easat-7644	116	38	indigo	indigo	NOUN
easat-7644	116	39	effect	effect	NOUN
easat-7644	116	40	0.110	0.110	NUM
easat-7644	116	41	0.057	0.057	NUM
easat-7644	116	42	0.183	0.183	NUM
easat-7644	116	43	0.033	0.033	NUM
easat-7644	116	44	3.373	3.373	NUM
easat-7644	116	45	0.001	0.001	NUM
easat-7644	116	46	part	part	NOUN
easat-7644	116	47	of	of	ADP
easat-7644	116	48	the	the	DET
easat-7644	116	49	intermediary	intermediary	ADJ
easat-7644	116	50	degree	degree	NOUN
easat-7644	116	51	of	of	ADP
easat-7644	116	52	self	self	NOUN
easat-7644	116	53	-	-	PUNCT
easat-7644	116	54	disclosure	disclosure	NOUN
easat-7644	116	55	=	=	NOUN
easat-7644	116	56	>	>	X
easat-7644	116	57	e	e	NOUN
easat-7644	116	58	-	-	NOUN
easat-7644	116	59	word	word	NOUN
easat-7644	116	60	-	-	PUNCT
easat-7644	116	61	of	of	ADP
easat-7644	116	62	-	-	PUNCT
easat-7644	116	63	mouth	mouth	NOUN
easat-7644	116	64	credibility	credibility	NOUN
easat-7644	116	65	a	a	DET
easat-7644	116	66	x=>m	x=>m	NOUN
easat-7644	116	67	0.645	0.645	NUM
easat-7644	116	68	0.565	0.565	NUM
easat-7644	116	69	0.725	0.725	NUM
easat-7644	116	70	0.041	0.041	NUM
easat-7644	116	71	15.845	15.845	NUM
easat-7644	116	72	0.000	0.000	NUM
easat-7644	116	73	electronic	electronic	ADJ
easat-7644	116	74	word	word	NOUN
easat-7644	116	75	of	of	ADP
easat-7644	116	76	mouth	mouth	NOUN
easat-7644	116	77	credibility	credibility	NOUN
easat-7644	116	78	=	=	NUM
easat-7644	116	79	>	>	X
easat-7644	116	80	purchase	purchase	NOUN
easat-7644	116	81	intention	intention	NOUN
easat-7644	116	82	b	b	PROPN
easat-7644	116	83	m=>y	m=>y	ADV
easat-7644	116	84	0.170	0.170	NUM
easat-7644	116	85	0.090	0.090	NUM
easat-7644	116	86	0.251	0.251	NUM
easat-7644	116	87	0.041	0.041	NUM
easat-7644	116	88	4.143	4.143	NUM
easat-7644	116	89	0.000	0.000	NUM
easat-7644	116	90	degree	degree	NOUN
easat-7644	116	91	of	of	ADP
easat-7644	116	92	self	self	NOUN
easat-7644	116	93	-	-	PUNCT
easat-7644	116	94	disclosure	disclosure	NOUN
easat-7644	116	95	=	=	NOUN
easat-7644	116	96	>	>	X
easat-7644	116	97	purchase	purchase	NOUN
easat-7644	116	98	intention	intention	NOUN
easat-7644	116	99	c	c	PROPN
easat-7644	116	100	direct	direct	ADJ
easat-7644	116	101	effect	effect	NOUN
easat-7644	116	102	0.563	0.563	NUM
easat-7644	116	103	0.480	0.480	NUM
easat-7644	116	104	0.647	0.647	NUM
easat-7644	116	105	0.043	0.043	NUM
easat-7644	116	106	13.208	13.208	NUM
easat-7644	116	107	0.000	0.000	NUM
easat-7644	116	108	degree	degree	NOUN
easat-7644	116	109	of	of	ADP
easat-7644	116	110	self	self	NOUN
easat-7644	116	111	-	-	PUNCT
easat-7644	116	112	disclosure	disclosure	NOUN
easat-7644	116	113	=	=	NOUN
easat-7644	116	114	>	>	X
easat-7644	116	115	purchase	purchase	NOUN
easat-7644	116	116	intention	intention	NOUN
easat-7644	116	117	c	c	PROPN
easat-7644	116	118	gross	gross	ADJ
easat-7644	116	119	effect	effect	NOUN
easat-7644	116	120	0.673	0.673	NUM
easat-7644	116	121	0.606	0.606	NUM
easat-7644	116	122	0.740	0.740	NUM
easat-7644	116	123	0.034	0.034	NUM
easat-7644	116	124	19.738	19.738	NUM
easat-7644	116	125	0.000	0.000	NUM
easat-7644	116	126	3041	3041	NUM
easat-7644	116	127	edelweiss	edelweiss	PROPN
easat-7644	116	128	applied	apply	VERB
easat-7644	116	129	science	science	NOUN
easat-7644	116	130	and	and	CCONJ
easat-7644	116	131	technology	technology	NOUN
easat-7644	116	132	issn	issn	PROPN
easat-7644	116	133	:	:	PUNCT
easat-7644	116	134	2576	2576	NUM
easat-7644	116	135	-	-	SYM
easat-7644	116	136	8484	8484	NUM
easat-7644	116	137	vol	vol	NOUN
easat-7644	116	138	.	.	PROPN
easat-7644	117	1	9	9	NUM
easat-7644	117	2	,	,	PUNCT
easat-7644	117	3	no	no	INTJ
easat-7644	117	4	.	.	NOUN
easat-7644	117	5	5	5	NUM
easat-7644	117	6	:	:	SYM
easat-7644	117	7	3032	3032	NUM
easat-7644	117	8	-	-	SYM
easat-7644	117	9	3045	3045	NUM
easat-7644	117	10	,	,	PUNCT
easat-7644	117	11	2025	2025	NUM
easat-7644	117	12	doi	doi	NOUN
easat-7644	117	13	:	:	PUNCT
easat-7644	117	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	117	15	©	©	PROPN
easat-7644	117	16	2025	2025	NUM
easat-7644	117	17	by	by	ADP
easat-7644	117	18	the	the	DET
easat-7644	117	19	authors	author	NOUN
easat-7644	117	20	;	;	PUNCT
easat-7644	117	21	licensee	licensee	PROPN
easat-7644	117	22	learning	learning	NOUN
easat-7644	117	23	gate	gate	VERB
easat-7644	117	24	the	the	DET
easat-7644	117	25	mediation	mediation	NOUN
easat-7644	117	26	analysis	analysis	NOUN
easat-7644	117	27	examined	examine	VERB
easat-7644	117	28	the	the	DET
easat-7644	117	29	role	role	NOUN
easat-7644	117	30	of	of	ADP
easat-7644	117	31	ewom	ewom	NOUN
easat-7644	117	32	credibility	credibility	NOUN
easat-7644	117	33	in	in	ADP
easat-7644	117	34	the	the	DET
easat-7644	117	35	relationship	relationship	NOUN
easat-7644	117	36	between	between	ADP
easat-7644	117	37	tie	tie	NOUN
easat-7644	117	38	strength	strength	NOUN
easat-7644	117	39	and	and	CCONJ
easat-7644	117	40	purchase	purchase	NOUN
easat-7644	117	41	intention	intention	NOUN
easat-7644	117	42	.	.	PUNCT
easat-7644	118	1	the	the	DET
easat-7644	118	2	results	result	NOUN
easat-7644	118	3	,	,	PUNCT
easat-7644	118	4	based	base	VERB
easat-7644	118	5	on	on	ADP
easat-7644	118	6	a	a	DET
easat-7644	118	7	bootstrap	bootstrap	NOUN
easat-7644	118	8	method	method	NOUN
easat-7644	118	9	with	with	ADP
easat-7644	118	10	5000	5000	NUM
easat-7644	118	11	resamples	resample	NOUN
easat-7644	118	12	,	,	PUNCT
easat-7644	118	13	indicate	indicate	VERB
easat-7644	118	14	that	that	DET
easat-7644	118	15	tie	tie	NOUN
easat-7644	118	16	strength	strength	NOUN
easat-7644	118	17	has	have	VERB
easat-7644	118	18	both	both	CCONJ
easat-7644	118	19	direct	direct	ADJ
easat-7644	118	20	and	and	CCONJ
easat-7644	118	21	indirect	indirect	ADJ
easat-7644	118	22	effects	effect	NOUN
easat-7644	118	23	on	on	ADP
easat-7644	118	24	purchase	purchase	NOUN
easat-7644	118	25	intention	intention	NOUN
easat-7644	118	26	.	.	PUNCT
easat-7644	119	1	the	the	DET
easat-7644	119	2	indirect	indirect	ADJ
easat-7644	119	3	effect	effect	NOUN
easat-7644	119	4	,	,	PUNCT
easat-7644	119	5	mediated	mediate	VERB
easat-7644	119	6	through	through	ADP
easat-7644	119	7	ewom	ewom	NOUN
easat-7644	119	8	credibility	credibility	NOUN
easat-7644	119	9	,	,	PUNCT
easat-7644	119	10	was	be	AUX
easat-7644	119	11	significant	significant	ADJ
easat-7644	119	12	with	with	ADP
easat-7644	119	13	an	an	DET
easat-7644	119	14	effect	effect	NOUN
easat-7644	119	15	size	size	NOUN
easat-7644	119	16	of	of	ADP
easat-7644	119	17	0.101	0.101	NUM
easat-7644	119	18	(	(	PUNCT
easat-7644	119	19	95	95	NUM
easat-7644	119	20	%	%	NOUN
easat-7644	119	21	ci	ci	NOUN
easat-7644	120	1	=	=	PUNCT
easat-7644	121	1	[	[	X
easat-7644	121	2	0.053	0.053	NUM
easat-7644	121	3	,	,	PUNCT
easat-7644	121	4	0.166	0.166	NUM
easat-7644	121	5	]	]	PUNCT
easat-7644	121	6	,	,	PUNCT
easat-7644	121	7	p	p	X
easat-7644	121	8	<	<	X
easat-7644	121	9	0.001	0.001	NUM
easat-7644	121	10	)	)	PUNCT
easat-7644	121	11	,	,	PUNCT
easat-7644	121	12	suggesting	suggest	VERB
easat-7644	121	13	that	that	SCONJ
easat-7644	121	14	stronger	strong	ADJ
easat-7644	121	15	relationships	relationship	NOUN
easat-7644	121	16	enhance	enhance	VERB
easat-7644	121	17	ewom	ewom	NOUN
easat-7644	121	18	credibility	credibility	NOUN
easat-7644	121	19	,	,	PUNCT
easat-7644	121	20	which	which	PRON
easat-7644	121	21	in	in	ADP
easat-7644	121	22	turn	turn	NOUN
easat-7644	121	23	positively	positively	ADV
easat-7644	121	24	influences	influence	VERB
easat-7644	121	25	purchase	purchase	NOUN
easat-7644	121	26	intention	intention	NOUN
easat-7644	121	27	.	.	PUNCT
easat-7644	122	1	the	the	DET
easat-7644	122	2	direct	direct	ADJ
easat-7644	122	3	effect	effect	NOUN
easat-7644	122	4	of	of	ADP
easat-7644	122	5	relationship	relationship	NOUN
easat-7644	122	6	strength	strength	NOUN
easat-7644	122	7	on	on	ADP
easat-7644	122	8	purchase	purchase	NOUN
easat-7644	122	9	intention	intention	NOUN
easat-7644	122	10	remained	remain	VERB
easat-7644	122	11	significant	significant	ADJ
easat-7644	122	12	,	,	PUNCT
easat-7644	122	13	with	with	ADP
easat-7644	122	14	an	an	DET
easat-7644	122	15	effect	effect	NOUN
easat-7644	122	16	size	size	NOUN
easat-7644	122	17	of	of	ADP
easat-7644	122	18	0.598	0.598	NUM
easat-7644	122	19	(	(	PUNCT
easat-7644	122	20	95	95	NUM
easat-7644	122	21	%	%	NOUN
easat-7644	122	22	ci	ci	NOUN
easat-7644	122	23	=	=	PUNCT
easat-7644	123	1	[	[	X
easat-7644	123	2	0.521	0.521	NUM
easat-7644	123	3	,	,	PUNCT
easat-7644	123	4	0.675	0.675	NUM
easat-7644	123	5	]	]	PUNCT
easat-7644	123	6	,	,	PUNCT
easat-7644	123	7	p	p	X
easat-7644	123	8	<	<	X
easat-7644	123	9	0.001	0.001	NUM
easat-7644	123	10	)	)	PUNCT
easat-7644	123	11	,	,	PUNCT
easat-7644	123	12	indicating	indicate	VERB
easat-7644	123	13	that	that	SCONJ
easat-7644	123	14	relationship	relationship	NOUN
easat-7644	123	15	strength	strength	NOUN
easat-7644	123	16	independently	independently	ADV
easat-7644	123	17	contributes	contribute	VERB
easat-7644	123	18	to	to	PART
easat-7644	123	19	purchase	purchase	VERB
easat-7644	123	20	intention	intention	NOUN
easat-7644	123	21	beyond	beyond	ADP
easat-7644	123	22	the	the	DET
easat-7644	123	23	mediating	mediate	VERB
easat-7644	123	24	role	role	NOUN
easat-7644	123	25	of	of	ADP
easat-7644	123	26	ewom	ewom	NOUN
easat-7644	123	27	credibility	credibility	NOUN
easat-7644	123	28	.	.	PUNCT
easat-7644	124	1	the	the	DET
easat-7644	124	2	total	total	ADJ
easat-7644	124	3	effect	effect	NOUN
easat-7644	124	4	of	of	ADP
easat-7644	124	5	relationship	relationship	NOUN
easat-7644	124	6	strength	strength	NOUN
easat-7644	124	7	on	on	ADP
easat-7644	124	8	purchase	purchase	NOUN
easat-7644	124	9	intention	intention	NOUN
easat-7644	124	10	was	be	AUX
easat-7644	124	11	also	also	ADV
easat-7644	124	12	significant	significant	ADJ
easat-7644	124	13	,	,	PUNCT
easat-7644	124	14	with	with	ADP
easat-7644	124	15	an	an	DET
easat-7644	124	16	effect	effect	NOUN
easat-7644	124	17	size	size	NOUN
easat-7644	124	18	of	of	ADP
easat-7644	124	19	0.699	0.699	NUM
easat-7644	124	20	(	(	PUNCT
easat-7644	124	21	95	95	NUM
easat-7644	124	22	%	%	NOUN
easat-7644	124	23	ci	ci	NOUN
easat-7644	124	24	=	=	PUNCT
easat-7644	125	1	[	[	X
easat-7644	125	2	0.636	0.636	NUM
easat-7644	125	3	,	,	PUNCT
easat-7644	125	4	0.763	0.763	NUM
easat-7644	125	5	]	]	PUNCT
easat-7644	125	6	,	,	PUNCT
easat-7644	125	7	p	p	X
easat-7644	125	8	<	<	X
easat-7644	125	9	0.001	0.001	NUM
easat-7644	125	10	)	)	PUNCT
easat-7644	125	11	,	,	PUNCT
easat-7644	125	12	reinforcing	reinforce	VERB
easat-7644	125	13	the	the	DET
easat-7644	125	14	critical	critical	ADJ
easat-7644	125	15	role	role	NOUN
easat-7644	125	16	of	of	ADP
easat-7644	125	17	strong	strong	ADJ
easat-7644	125	18	relational	relational	ADJ
easat-7644	125	19	ties	tie	NOUN
easat-7644	125	20	in	in	ADP
easat-7644	125	21	shaping	shape	VERB
easat-7644	125	22	consumer	consumer	NOUN
easat-7644	125	23	decisions	decision	NOUN
easat-7644	125	24	.	.	PUNCT
easat-7644	126	1	these	these	DET
easat-7644	126	2	findings	finding	NOUN
easat-7644	126	3	confirm	confirm	VERB
easat-7644	126	4	that	that	SCONJ
easat-7644	126	5	ewom	ewom	NOUN
easat-7644	126	6	credibility	credibility	NOUN
easat-7644	126	7	serves	serve	VERB
easat-7644	126	8	as	as	ADP
easat-7644	126	9	a	a	DET
easat-7644	126	10	partial	partial	ADJ
easat-7644	126	11	mediator	mediator	NOUN
easat-7644	126	12	,	,	PUNCT
easat-7644	126	13	highlighting	highlight	VERB
easat-7644	126	14	its	its	PRON
easat-7644	126	15	importance	importance	NOUN
easat-7644	126	16	in	in	ADP
easat-7644	126	17	the	the	DET
easat-7644	126	18	mechanism	mechanism	NOUN
easat-7644	126	19	by	by	ADP
easat-7644	126	20	which	which	PRON
easat-7644	126	21	relationship	relationship	NOUN
easat-7644	126	22	strength	strength	NOUN
easat-7644	126	23	impacts	impact	VERB
easat-7644	126	24	purchase	purchase	NOUN
easat-7644	126	25	intention	intention	NOUN
easat-7644	126	26	.	.	PUNCT
easat-7644	127	1	the	the	DET
easat-7644	127	2	mediation	mediation	NOUN
easat-7644	127	3	analysis	analysis	NOUN
easat-7644	127	4	explored	explore	VERB
easat-7644	127	5	the	the	DET
easat-7644	127	6	role	role	NOUN
easat-7644	127	7	of	of	ADP
easat-7644	127	8	ewom	ewom	NOUN
easat-7644	127	9	credibility	credibility	NOUN
easat-7644	127	10	in	in	ADP
easat-7644	127	11	the	the	DET
easat-7644	127	12	relationship	relationship	NOUN
easat-7644	127	13	between	between	ADP
easat-7644	127	14	the	the	DET
easat-7644	127	15	degree	degree	NOUN
easat-7644	127	16	of	of	ADP
easat-7644	127	17	self	self	NOUN
easat-7644	127	18	-	-	PUNCT
easat-7644	127	19	disclosure	disclosure	NOUN
easat-7644	127	20	and	and	CCONJ
easat-7644	127	21	purchase	purchase	NOUN
easat-7644	127	22	intention	intention	NOUN
easat-7644	127	23	.	.	PUNCT
easat-7644	128	1	the	the	DET
easat-7644	128	2	results	result	NOUN
easat-7644	128	3	,	,	PUNCT
easat-7644	128	4	derived	derive	VERB
easat-7644	128	5	using	use	VERB
easat-7644	128	6	a	a	DET
easat-7644	128	7	bootstrap	bootstrap	NOUN
easat-7644	128	8	method	method	NOUN
easat-7644	128	9	with	with	ADP
easat-7644	128	10	5000	5000	NUM
easat-7644	128	11	resamples	resample	NOUN
easat-7644	128	12	,	,	PUNCT
easat-7644	128	13	indicate	indicate	VERB
easat-7644	128	14	that	that	SCONJ
easat-7644	128	15	self	self	NOUN
easat-7644	128	16	-	-	PUNCT
easat-7644	128	17	disclosure	disclosure	NOUN
easat-7644	128	18	significantly	significantly	ADV
easat-7644	128	19	impacts	impact	VERB
easat-7644	128	20	purchase	purchase	NOUN
easat-7644	128	21	intention	intention	NOUN
easat-7644	128	22	both	both	CCONJ
easat-7644	128	23	directly	directly	ADV
easat-7644	128	24	and	and	CCONJ
easat-7644	128	25	indirectly	indirectly	ADV
easat-7644	128	26	.	.	PUNCT
easat-7644	129	1	the	the	DET
easat-7644	129	2	indirect	indirect	ADJ
easat-7644	129	3	effect	effect	NOUN
easat-7644	129	4	,	,	PUNCT
easat-7644	129	5	mediated	mediate	VERB
easat-7644	129	6	through	through	ADP
easat-7644	129	7	ewom	ewom	NOUN
easat-7644	129	8	credibility	credibility	NOUN
easat-7644	129	9	,	,	PUNCT
easat-7644	129	10	was	be	AUX
easat-7644	129	11	significant	significant	ADJ
easat-7644	129	12	with	with	ADP
easat-7644	129	13	an	an	DET
easat-7644	129	14	effect	effect	NOUN
easat-7644	129	15	size	size	NOUN
easat-7644	129	16	of	of	ADP
easat-7644	129	17	0.110	0.110	NUM
easat-7644	129	18	(	(	PUNCT
easat-7644	129	19	95	95	NUM
easat-7644	129	20	%	%	NOUN
easat-7644	129	21	ci	ci	NOUN
easat-7644	130	1	=	=	PUNCT
easat-7644	131	1	[	[	X
easat-7644	131	2	0.057	0.057	NUM
easat-7644	131	3	,	,	PUNCT
easat-7644	131	4	0.183	0.183	NUM
easat-7644	131	5	]	]	PUNCT
easat-7644	131	6	,	,	PUNCT
easat-7644	131	7	p	p	NOUN
easat-7644	131	8	=	=	NOUN
easat-7644	131	9	0.001	0.001	NUM
easat-7644	131	10	)	)	PUNCT
easat-7644	131	11	,	,	PUNCT
easat-7644	131	12	demonstrating	demonstrate	VERB
easat-7644	131	13	that	that	SCONJ
easat-7644	131	14	higher	high	ADJ
easat-7644	131	15	self	self	NOUN
easat-7644	131	16	-	-	PUNCT
easat-7644	131	17	disclosure	disclosure	NOUN
easat-7644	131	18	enhances	enhance	NOUN
easat-7644	131	19	ewom	ewom	NOUN
easat-7644	131	20	credibility	credibility	NOUN
easat-7644	131	21	,	,	PUNCT
easat-7644	131	22	which	which	PRON
easat-7644	131	23	subsequently	subsequently	ADV
easat-7644	131	24	positively	positively	ADV
easat-7644	131	25	influences	influence	VERB
easat-7644	131	26	purchase	purchase	NOUN
easat-7644	131	27	intention	intention	NOUN
easat-7644	131	28	.	.	PUNCT
easat-7644	132	1	the	the	DET
easat-7644	132	2	direct	direct	ADJ
easat-7644	132	3	effect	effect	NOUN
easat-7644	132	4	of	of	ADP
easat-7644	132	5	self	self	NOUN
easat-7644	132	6	-	-	PUNCT
easat-7644	132	7	disclosure	disclosure	NOUN
easat-7644	132	8	on	on	ADP
easat-7644	132	9	purchase	purchase	NOUN
easat-7644	132	10	intention	intention	NOUN
easat-7644	132	11	also	also	ADV
easat-7644	132	12	remained	remain	VERB
easat-7644	132	13	significant	significant	ADJ
easat-7644	132	14	,	,	PUNCT
easat-7644	132	15	with	with	ADP
easat-7644	132	16	an	an	DET
easat-7644	132	17	effect	effect	NOUN
easat-7644	132	18	size	size	NOUN
easat-7644	132	19	of	of	ADP
easat-7644	132	20	0.563	0.563	NUM
easat-7644	132	21	(	(	PUNCT
easat-7644	132	22	95	95	NUM
easat-7644	132	23	%	%	NOUN
easat-7644	132	24	ci	ci	NOUN
easat-7644	132	25	=	=	PUNCT
easat-7644	133	1	[	[	X
easat-7644	133	2	0.480	0.480	NUM
easat-7644	133	3	,	,	PUNCT
easat-7644	133	4	0.647	0.647	NUM
easat-7644	133	5	]	]	PUNCT
easat-7644	133	6	,	,	PUNCT
easat-7644	133	7	p	p	X
easat-7644	133	8	<	<	X
easat-7644	133	9	0.001	0.001	NUM
easat-7644	133	10	)	)	PUNCT
easat-7644	133	11	,	,	PUNCT
easat-7644	133	12	indicating	indicate	VERB
easat-7644	133	13	that	that	SCONJ
easat-7644	133	14	self	self	NOUN
easat-7644	133	15	-	-	PUNCT
easat-7644	133	16	disclosure	disclosure	NOUN
easat-7644	133	17	independently	independently	ADV
easat-7644	133	18	drives	drive	VERB
easat-7644	133	19	purchase	purchase	NOUN
easat-7644	133	20	intention	intention	NOUN
easat-7644	133	21	.	.	PUNCT
easat-7644	134	1	the	the	DET
easat-7644	134	2	total	total	ADJ
easat-7644	134	3	effect	effect	NOUN
easat-7644	134	4	of	of	ADP
easat-7644	134	5	self	self	NOUN
easat-7644	134	6	-	-	PUNCT
easat-7644	134	7	disclosure	disclosure	NOUN
easat-7644	134	8	on	on	ADP
easat-7644	134	9	purchase	purchase	NOUN
easat-7644	134	10	intention	intention	NOUN
easat-7644	134	11	was	be	AUX
easat-7644	134	12	0.673	0.673	NUM
easat-7644	134	13	(	(	PUNCT
easat-7644	134	14	95	95	NUM
easat-7644	134	15	%	%	NOUN
easat-7644	134	16	ci	ci	NOUN
easat-7644	135	1	=	=	PUNCT
easat-7644	136	1	[	[	X
easat-7644	136	2	0.606	0.606	NUM
easat-7644	136	3	,	,	PUNCT
easat-7644	136	4	0.740	0.740	NUM
easat-7644	136	5	]	]	PUNCT
easat-7644	136	6	,	,	PUNCT
easat-7644	136	7	p	p	X
easat-7644	136	8	<	<	X
easat-7644	136	9	0.001	0.001	NUM
easat-7644	136	10	)	)	PUNCT
easat-7644	136	11	,	,	PUNCT
easat-7644	136	12	highlighting	highlight	VERB
easat-7644	136	13	the	the	DET
easat-7644	136	14	substantial	substantial	ADJ
easat-7644	136	15	impact	impact	NOUN
easat-7644	136	16	of	of	ADP
easat-7644	136	17	self	self	NOUN
easat-7644	136	18	-	-	PUNCT
easat-7644	136	19	disclosure	disclosure	NOUN
easat-7644	136	20	on	on	ADP
easat-7644	136	21	consumer	consumer	NOUN
easat-7644	136	22	decisions	decision	NOUN
easat-7644	136	23	.	.	PUNCT
easat-7644	137	1	these	these	DET
easat-7644	137	2	results	result	NOUN
easat-7644	137	3	confirm	confirm	VERB
easat-7644	137	4	that	that	SCONJ
easat-7644	137	5	ewom	ewom	NOUN
easat-7644	137	6	credibility	credibility	NOUN
easat-7644	137	7	acts	act	VERB
easat-7644	137	8	as	as	ADP
easat-7644	137	9	a	a	DET
easat-7644	137	10	partial	partial	ADJ
easat-7644	137	11	mediator	mediator	NOUN
easat-7644	137	12	in	in	ADP
easat-7644	137	13	the	the	DET
easat-7644	137	14	relationship	relationship	NOUN
easat-7644	137	15	between	between	ADP
easat-7644	137	16	self	self	NOUN
easat-7644	137	17	-	-	PUNCT
easat-7644	137	18	disclosure	disclosure	NOUN
easat-7644	137	19	and	and	CCONJ
easat-7644	137	20	purchase	purchase	NOUN
easat-7644	137	21	intention	intention	NOUN
easat-7644	137	22	,	,	PUNCT
easat-7644	137	23	emphasizing	emphasize	VERB
easat-7644	137	24	its	its	PRON
easat-7644	137	25	role	role	NOUN
easat-7644	137	26	as	as	ADP
easat-7644	137	27	a	a	DET
easat-7644	137	28	key	key	ADJ
easat-7644	137	29	mechanism	mechanism	NOUN
easat-7644	137	30	in	in	ADP
easat-7644	137	31	the	the	DET
easat-7644	137	32	influence	influence	NOUN
easat-7644	137	33	of	of	ADP
easat-7644	137	34	self	self	NOUN
easat-7644	137	35	-	-	PUNCT
easat-7644	137	36	disclosure	disclosure	NOUN
easat-7644	137	37	on	on	ADP
easat-7644	137	38	consumer	consumer	NOUN
easat-7644	137	39	behavior	behavior	NOUN
easat-7644	137	40	.	.	PUNCT
easat-7644	138	1	4.4	4.4	NUM
easat-7644	138	2	.	.	PUNCT
easat-7644	139	1	moderation	moderation	NOUN
easat-7644	139	2	effects	effect	NOUN
easat-7644	139	3	by	by	ADP
easat-7644	139	4	platform	platform	NOUN
easat-7644	139	5	type	type	NOUN
easat-7644	139	6	the	the	DET
easat-7644	139	7	moderation	moderation	NOUN
easat-7644	139	8	analysis	analysis	NOUN
easat-7644	139	9	examined	examine	VERB
easat-7644	139	10	the	the	DET
easat-7644	139	11	effects	effect	NOUN
easat-7644	139	12	of	of	ADP
easat-7644	139	13	platform	platform	NOUN
easat-7644	139	14	type	type	NOUN
easat-7644	139	15	(	(	PUNCT
easat-7644	139	16	social	social	ADJ
easat-7644	139	17	media	medium	NOUN
easat-7644	139	18	vs.	vs.	ADP
easat-7644	139	19	online	online	ADJ
easat-7644	139	20	shopping	shopping	NOUN
easat-7644	139	21	platforms	platform	NOUN
easat-7644	139	22	)	)	PUNCT
easat-7644	139	23	on	on	ADP
easat-7644	139	24	the	the	DET
easat-7644	139	25	relationships	relationship	NOUN
easat-7644	139	26	among	among	ADP
easat-7644	139	27	relationship	relationship	NOUN
easat-7644	139	28	intensity	intensity	NOUN
easat-7644	139	29	,	,	PUNCT
easat-7644	139	30	degree	degree	NOUN
easat-7644	139	31	of	of	ADP
easat-7644	139	32	self	self	NOUN
easat-7644	139	33	-	-	PUNCT
easat-7644	139	34	disclosure	disclosure	NOUN
easat-7644	139	35	,	,	PUNCT
easat-7644	139	36	ewom	ewom	NOUN
easat-7644	139	37	credibility	credibility	NOUN
easat-7644	139	38	,	,	PUNCT
easat-7644	139	39	and	and	CCONJ
easat-7644	139	40	purchase	purchase	NOUN
easat-7644	139	41	intention	intention	NOUN
easat-7644	139	42	.	.	PUNCT
easat-7644	140	1	the	the	DET
easat-7644	140	2	results	result	NOUN
easat-7644	140	3	reveal	reveal	VERB
easat-7644	140	4	platform	platform	NOUN
easat-7644	140	5	-	-	PUNCT
easat-7644	140	6	specific	specific	ADJ
easat-7644	140	7	differences	difference	NOUN
easat-7644	140	8	in	in	ADP
easat-7644	140	9	the	the	DET
easat-7644	140	10	strength	strength	NOUN
easat-7644	140	11	of	of	ADP
easat-7644	140	12	these	these	DET
easat-7644	140	13	relationships	relationship	NOUN
easat-7644	140	14	.	.	PUNCT
easat-7644	141	1	table	table	NOUN
easat-7644	141	2	7	7	NUM
easat-7644	141	3	.	.	PUNCT
easat-7644	141	4	path	path	NOUN
easat-7644	141	5	testing	testing	NOUN
easat-7644	141	6	between	between	ADP
easat-7644	141	7	online	online	ADJ
easat-7644	141	8	platforms	platform	NOUN
easat-7644	141	9	and	and	CCONJ
easat-7644	141	10	social	social	ADJ
easat-7644	141	11	media	medium	NOUN
easat-7644	141	12	platforms	platform	NOUN
easat-7644	141	13	research	research	NOUN
easat-7644	141	14	models	model	NOUN
easat-7644	141	15	.	.	PUNCT
easat-7644	142	1	terrace	terrace	NOUN
easat-7644	142	2	x	x	PUNCT
easat-7644	142	3	→	→	SYM
easat-7644	142	4	y	y	PROPN
easat-7644	142	5	nonstandardized	nonstandardize	VERB
easat-7644	142	6	coefficients	coefficient	NOUN
easat-7644	142	7	se	se	PROPN
easat-7644	142	8	c.r	c.r	PROPN
easat-7644	142	9	.	.	PUNCT
easat-7644	143	1	p	p	NOUN
easat-7644	143	2	standardization	standardization	NOUN
easat-7644	143	3	coefficient	coefficient	NOUN
easat-7644	143	4	social	social	ADJ
easat-7644	143	5	media	medium	NOUN
easat-7644	143	6	platform	platform	NOUN
easat-7644	143	7	tie	tie	NOUN
easat-7644	143	8	strength	strength	NOUN
easat-7644	143	9	→	→	ADP
easat-7644	143	10	electronic	electronic	ADJ
easat-7644	143	11	wordof	wordof	NOUN
easat-7644	143	12	-	-	PUNCT
easat-7644	143	13	mouth	mouth	NOUN
easat-7644	143	14	credibility	credibility	NOUN
easat-7644	143	15	0	0	NUM
easat-7644	143	16	.522	.522	NUM
easat-7644	143	17	0	0	NUM
easat-7644	143	18	.099	.099	NUM
easat-7644	144	1	5.280	5.280	NUM
easat-7644	144	2	*	*	PUNCT
easat-7644	144	3	*	*	PUNCT
easat-7644	144	4	*	*	PUNCT
easat-7644	144	5	0.736	0.736	NUM
easat-7644	144	6	degree	degree	NOUN
easat-7644	144	7	of	of	ADP
easat-7644	144	8	selfdisclosure	selfdisclosure	NOUN
easat-7644	144	9	→	→	SYM
easat-7644	144	10	electronic	electronic	ADJ
easat-7644	144	11	wordof	wordof	NOUN
easat-7644	144	12	-	-	PUNCT
easat-7644	144	13	mouth	mouth	NOUN
easat-7644	144	14	credibility	credibility	NOUN
easat-7644	144	15	0	0	NUM
easat-7644	144	16	.443	.443	NUM
easat-7644	144	17	0	0	NUM
easat-7644	144	18	.090	.090	NUM
easat-7644	145	1	4.951	4.951	NUM
easat-7644	145	2	*	*	PUNCT
easat-7644	145	3	*	*	PUNCT
easat-7644	145	4	*	*	PUNCT
easat-7644	145	5	0.625	0.625	NUM
easat-7644	145	6	electronic	electronic	ADJ
easat-7644	145	7	word	word	NOUN
easat-7644	145	8	-	-	PUNCT
easat-7644	145	9	of	of	ADP
easat-7644	145	10	-	-	PUNCT
easat-7644	145	11	mouth	mouth	NOUN
easat-7644	145	12	credibility	credibility	NOUN
easat-7644	145	13	→	→	SYM
easat-7644	145	14	purchase	purchase	NOUN
easat-7644	145	15	intention	intention	NOUN
easat-7644	145	16	1.063	1.063	NUM
easat-7644	145	17	0	0	NUM
easat-7644	145	18	.203	.203	NUM
easat-7644	145	19	5.249	5.249	NUM
easat-7644	145	20	*	*	PUNCT
easat-7644	145	21	*	*	PUNCT
easat-7644	145	22	*	*	X
easat-7644	145	23	1.035	1.035	NUM
easat-7644	145	24	online	online	ADJ
easat-7644	145	25	platform	platform	NOUN
easat-7644	145	26	tie	tie	NOUN
easat-7644	145	27	strength	strength	NOUN
easat-7644	145	28	→	→	ADP
easat-7644	145	29	electronic	electronic	ADJ
easat-7644	145	30	wordof	wordof	NOUN
easat-7644	145	31	-	-	PUNCT
easat-7644	145	32	mouth	mouth	NOUN
easat-7644	145	33	credibility	credibility	NOUN
easat-7644	145	34	0	0	NUM
easat-7644	145	35	.438	.438	NUM
easat-7644	145	36	0	0	NUM
easat-7644	145	37	.089	.089	NUM
easat-7644	145	38	4.940	4.940	NUM
easat-7644	145	39	*	*	PUNCT
easat-7644	145	40	*	*	PUNCT
easat-7644	145	41	*	*	PUNCT
easat-7644	145	42	0	0	NUM
easat-7644	145	43	.685	.685	NUM
easat-7644	145	44	degree	degree	NOUN
easat-7644	145	45	of	of	ADP
easat-7644	145	46	selfdisclosure	selfdisclosure	NOUN
easat-7644	145	47	→	→	SYM
easat-7644	145	48	electronic	electronic	ADJ
easat-7644	145	49	wordof	wordof	NOUN
easat-7644	145	50	-	-	PUNCT
easat-7644	145	51	mouth	mouth	NOUN
easat-7644	145	52	credibility	credibility	NOUN
easat-7644	145	53	0	0	NUM
easat-7644	145	54	.761	.761	NUM
easat-7644	145	55	0	0	NUM
easat-7644	145	56	.149	.149	NUM
easat-7644	145	57	5.121	5.121	NUM
easat-7644	145	58	*	*	PUNCT
easat-7644	145	59	*	*	PUNCT
easat-7644	145	60	*	*	PUNCT
easat-7644	145	61	0	0	NUM
easat-7644	145	62	.749	.749	NUM
easat-7644	145	63	3042	3042	NUM
easat-7644	145	64	edelweiss	edelweiss	PROPN
easat-7644	145	65	applied	apply	VERB
easat-7644	145	66	science	science	NOUN
easat-7644	145	67	and	and	CCONJ
easat-7644	145	68	technology	technology	NOUN
easat-7644	145	69	issn	issn	PROPN
easat-7644	145	70	:	:	PUNCT
easat-7644	145	71	2576	2576	NUM
easat-7644	145	72	-	-	SYM
easat-7644	145	73	8484	8484	NUM
easat-7644	145	74	vol	vol	NOUN
easat-7644	145	75	.	.	PROPN
easat-7644	146	1	9	9	NUM
easat-7644	146	2	,	,	PUNCT
easat-7644	146	3	no	no	INTJ
easat-7644	146	4	.	.	NOUN
easat-7644	146	5	5	5	NUM
easat-7644	146	6	:	:	SYM
easat-7644	146	7	3032	3032	NUM
easat-7644	146	8	-	-	SYM
easat-7644	146	9	3045	3045	NUM
easat-7644	146	10	,	,	PUNCT
easat-7644	146	11	2025	2025	NUM
easat-7644	146	12	doi	doi	NOUN
easat-7644	146	13	:	:	PUNCT
easat-7644	146	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	146	15	©	©	PROPN
easat-7644	146	16	2025	2025	NUM
easat-7644	146	17	by	by	ADP
easat-7644	146	18	the	the	DET
easat-7644	146	19	authors	author	NOUN
easat-7644	146	20	;	;	PUNCT
easat-7644	146	21	licensee	licensee	PROPN
easat-7644	146	22	learning	learn	VERB
easat-7644	146	23	gate	gate	VERB
easat-7644	146	24	electronic	electronic	ADJ
easat-7644	146	25	word	word	NOUN
easat-7644	146	26	-	-	PUNCT
easat-7644	146	27	of	of	ADP
easat-7644	146	28	-	-	PUNCT
easat-7644	146	29	mouth	mouth	NOUN
easat-7644	146	30	credibility	credibility	NOUN
easat-7644	146	31	→	→	SYM
easat-7644	146	32	purchase	purchase	NOUN
easat-7644	146	33	intention	intention	NOUN
easat-7644	146	34	0	0	NUM
easat-7644	146	35	.985	.985	NUM
easat-7644	146	36	0	0	NUM
easat-7644	146	37	.189	.189	NUM
easat-7644	146	38	5.198	5.198	NUM
easat-7644	146	39	*	*	PUNCT
easat-7644	146	40	*	*	PUNCT
easat-7644	146	41	*	*	PUNCT
easat-7644	146	42	1.045	1.045	NUM
easat-7644	146	43	on	on	ADP
easat-7644	146	44	social	social	ADJ
easat-7644	146	45	media	medium	NOUN
easat-7644	146	46	platforms	platform	NOUN
easat-7644	146	47	,	,	PUNCT
easat-7644	146	48	tie	tie	NOUN
easat-7644	146	49	strength	strength	NOUN
easat-7644	146	50	had	have	VERB
easat-7644	146	51	a	a	DET
easat-7644	146	52	strong	strong	ADJ
easat-7644	146	53	positive	positive	ADJ
easat-7644	146	54	effect	effect	NOUN
easat-7644	146	55	on	on	ADP
easat-7644	146	56	ewom	ewom	NOUN
easat-7644	146	57	credibility	credibility	NOUN
easat-7644	146	58	(	(	PUNCT
easat-7644	146	59	standardized	standardized	ADJ
easat-7644	146	60	coefficient	coefficient	NOUN
easat-7644	146	61	=	=	PROPN
easat-7644	146	62	0.736	0.736	NUM
easat-7644	146	63	,	,	PUNCT
easat-7644	146	64	p	p	X
easat-7644	146	65	<	<	X
easat-7644	146	66	0.001	0.001	NUM
easat-7644	146	67	)	)	PUNCT
easat-7644	146	68	,	,	PUNCT
easat-7644	146	69	indicating	indicate	VERB
easat-7644	146	70	that	that	SCONJ
easat-7644	146	71	closer	close	ADJ
easat-7644	146	72	interpersonal	interpersonal	ADJ
easat-7644	146	73	connections	connection	NOUN
easat-7644	146	74	significantly	significantly	ADV
easat-7644	146	75	enhance	enhance	VERB
easat-7644	146	76	the	the	DET
easat-7644	146	77	perceived	perceive	VERB
easat-7644	146	78	trustworthiness	trustworthiness	NOUN
easat-7644	146	79	of	of	ADP
easat-7644	146	80	ewom	ewom	NOUN
easat-7644	146	81	.	.	PUNCT
easat-7644	147	1	similarly	similarly	ADV
easat-7644	147	2	,	,	PUNCT
easat-7644	147	3	self	self	NOUN
easat-7644	147	4	-	-	PUNCT
easat-7644	147	5	disclosure	disclosure	NOUN
easat-7644	147	6	also	also	ADV
easat-7644	147	7	positively	positively	ADV
easat-7644	147	8	influenced	influence	VERB
easat-7644	147	9	ewom	ewom	NOUN
easat-7644	147	10	credibility	credibility	NOUN
easat-7644	147	11	(	(	PUNCT
easat-7644	147	12	standardized	standardized	ADJ
easat-7644	147	13	coefficient	coefficient	NOUN
easat-7644	147	14	=	=	NOUN
easat-7644	147	15	0.625	0.625	NUM
easat-7644	147	16	,	,	PUNCT
easat-7644	147	17	p	p	X
easat-7644	147	18	<	<	X
easat-7644	147	19	0.001	0.001	NUM
easat-7644	147	20	)	)	PUNCT
easat-7644	147	21	,	,	PUNCT
easat-7644	147	22	underscoring	underscore	VERB
easat-7644	147	23	the	the	DET
easat-7644	147	24	role	role	NOUN
easat-7644	147	25	of	of	ADP
easat-7644	147	26	personal	personal	ADJ
easat-7644	147	27	and	and	CCONJ
easat-7644	147	28	emotional	emotional	ADJ
easat-7644	147	29	information	information	NOUN
easat-7644	147	30	in	in	ADP
easat-7644	147	31	fostering	foster	VERB
easat-7644	147	32	credibility	credibility	NOUN
easat-7644	147	33	.	.	PUNCT
easat-7644	148	1	furthermore	furthermore	ADV
easat-7644	148	2	,	,	PUNCT
easat-7644	148	3	ewom	ewom	NOUN
easat-7644	148	4	credibility	credibility	NOUN
easat-7644	148	5	strongly	strongly	ADV
easat-7644	148	6	impacted	impact	VERB
easat-7644	148	7	purchase	purchase	NOUN
easat-7644	148	8	intention	intention	NOUN
easat-7644	148	9	(	(	PUNCT
easat-7644	148	10	standardized	standardized	ADJ
easat-7644	148	11	coefficient	coefficient	NOUN
easat-7644	148	12	=	=	NOUN
easat-7644	148	13	1.035	1.035	NUM
easat-7644	148	14	,	,	PUNCT
easat-7644	148	15	p	p	X
easat-7644	148	16	<	<	X
easat-7644	148	17	0.001	0.001	NUM
easat-7644	148	18	)	)	PUNCT
easat-7644	148	19	,	,	PUNCT
easat-7644	148	20	highlighting	highlight	VERB
easat-7644	148	21	its	its	PRON
easat-7644	148	22	critical	critical	ADJ
easat-7644	148	23	role	role	NOUN
easat-7644	148	24	in	in	ADP
easat-7644	148	25	consumer	consumer	NOUN
easat-7644	148	26	decision	decision	NOUN
easat-7644	148	27	-	-	PUNCT
easat-7644	148	28	making	making	NOUN
easat-7644	148	29	on	on	ADP
easat-7644	148	30	social	social	ADJ
easat-7644	148	31	platforms	platform	NOUN
easat-7644	148	32	.	.	PUNCT
easat-7644	149	1	on	on	ADP
easat-7644	149	2	online	online	ADJ
easat-7644	149	3	shopping	shopping	NOUN
easat-7644	149	4	platforms	platform	NOUN
easat-7644	149	5	,	,	PUNCT
easat-7644	149	6	tie	tie	NOUN
easat-7644	149	7	strength	strength	NOUN
easat-7644	149	8	also	also	ADV
easat-7644	149	9	positively	positively	ADV
easat-7644	149	10	affected	affect	VERB
easat-7644	149	11	ewom	ewom	NOUN
easat-7644	149	12	credibility	credibility	NOUN
easat-7644	149	13	,	,	PUNCT
easat-7644	149	14	but	but	CCONJ
easat-7644	149	15	the	the	DET
easat-7644	149	16	effect	effect	NOUN
easat-7644	149	17	size	size	NOUN
easat-7644	149	18	was	be	AUX
easat-7644	149	19	slightly	slightly	ADV
easat-7644	149	20	lower	low	ADJ
easat-7644	149	21	(	(	PUNCT
easat-7644	149	22	standardized	standardized	ADJ
easat-7644	149	23	coefficient	coefficient	NOUN
easat-7644	149	24	=	=	PROPN
easat-7644	149	25	0.685	0.685	NUM
easat-7644	149	26	,	,	PUNCT
easat-7644	149	27	p	p	X
easat-7644	149	28	<	<	X
easat-7644	149	29	0.001	0.001	NUM
easat-7644	149	30	)	)	PUNCT
easat-7644	149	31	.	.	PUNCT
easat-7644	150	1	in	in	ADP
easat-7644	150	2	contrast	contrast	NOUN
easat-7644	150	3	,	,	PUNCT
easat-7644	150	4	self	self	NOUN
easat-7644	150	5	-	-	PUNCT
easat-7644	150	6	disclosure	disclosure	NOUN
easat-7644	150	7	showed	show	VERB
easat-7644	150	8	a	a	DET
easat-7644	150	9	stronger	strong	ADJ
easat-7644	150	10	effect	effect	NOUN
easat-7644	150	11	on	on	ADP
easat-7644	150	12	ewom	ewom	NOUN
easat-7644	150	13	credibility	credibility	NOUN
easat-7644	150	14	(	(	PUNCT
easat-7644	150	15	standardized	standardized	ADJ
easat-7644	150	16	coefficient	coefficient	NOUN
easat-7644	150	17	=	=	NOUN
easat-7644	150	18	0.749	0.749	NUM
easat-7644	150	19	,	,	PUNCT
easat-7644	150	20	p	p	X
easat-7644	150	21	<	<	X
easat-7644	150	22	0.001	0.001	NUM
easat-7644	150	23	)	)	PUNCT
easat-7644	150	24	compared	compare	VERB
easat-7644	150	25	to	to	ADP
easat-7644	150	26	social	social	ADJ
easat-7644	150	27	media	medium	NOUN
easat-7644	150	28	platforms	platform	NOUN
easat-7644	150	29	,	,	PUNCT
easat-7644	150	30	suggesting	suggest	VERB
easat-7644	150	31	that	that	SCONJ
easat-7644	150	32	detailed	detailed	ADJ
easat-7644	150	33	and	and	CCONJ
easat-7644	150	34	structured	structured	ADJ
easat-7644	150	35	self	self	NOUN
easat-7644	150	36	-	-	PUNCT
easat-7644	150	37	disclosure	disclosure	NOUN
easat-7644	150	38	is	be	AUX
easat-7644	150	39	particularly	particularly	ADV
easat-7644	150	40	impactful	impactful	ADJ
easat-7644	150	41	in	in	ADP
easat-7644	150	42	transactional	transactional	ADJ
easat-7644	150	43	environments	environment	NOUN
easat-7644	150	44	.	.	PUNCT
easat-7644	151	1	similarly	similarly	ADV
easat-7644	151	2	,	,	PUNCT
easat-7644	151	3	ewom	ewom	NOUN
easat-7644	151	4	credibility	credibility	NOUN
easat-7644	151	5	remained	remain	VERB
easat-7644	151	6	a	a	DET
easat-7644	151	7	strong	strong	ADJ
easat-7644	151	8	predictor	predictor	NOUN
easat-7644	151	9	of	of	ADP
easat-7644	151	10	purchase	purchase	NOUN
easat-7644	151	11	intention	intention	NOUN
easat-7644	151	12	(	(	PUNCT
easat-7644	151	13	standardized	standardized	ADJ
easat-7644	151	14	coefficient	coefficient	NOUN
easat-7644	151	15	=	=	NOUN
easat-7644	151	16	1.045	1.045	NUM
easat-7644	151	17	,	,	PUNCT
easat-7644	151	18	p	p	X
easat-7644	151	19	<	<	X
easat-7644	151	20	0.001	0.001	NUM
easat-7644	151	21	)	)	PUNCT
easat-7644	151	22	,	,	PUNCT
easat-7644	151	23	consistent	consistent	ADJ
easat-7644	151	24	with	with	ADP
easat-7644	151	25	its	its	PRON
easat-7644	151	26	central	central	ADJ
easat-7644	151	27	role	role	NOUN
easat-7644	151	28	across	across	ADP
easat-7644	151	29	both	both	DET
easat-7644	151	30	platforms	platform	NOUN
easat-7644	151	31	.	.	PUNCT
easat-7644	152	1	these	these	DET
easat-7644	152	2	findings	finding	NOUN
easat-7644	152	3	highlight	highlight	VERB
easat-7644	152	4	the	the	DET
easat-7644	152	5	nuanced	nuanced	ADJ
easat-7644	152	6	interplay	interplay	NOUN
easat-7644	152	7	between	between	ADP
easat-7644	152	8	platform	platform	NOUN
easat-7644	152	9	type	type	NOUN
easat-7644	152	10	and	and	CCONJ
easat-7644	152	11	the	the	DET
easat-7644	152	12	mechanisms	mechanism	NOUN
easat-7644	152	13	driving	drive	VERB
easat-7644	152	14	ewom	ewom	NOUN
easat-7644	152	15	effectiveness	effectiveness	NOUN
easat-7644	152	16	,	,	PUNCT
easat-7644	152	17	emphasizing	emphasize	VERB
easat-7644	152	18	the	the	DET
easat-7644	152	19	importance	importance	NOUN
easat-7644	152	20	of	of	ADP
easat-7644	152	21	tailoring	tailor	VERB
easat-7644	152	22	strategies	strategy	NOUN
easat-7644	152	23	to	to	ADP
easat-7644	152	24	platform	platform	NOUN
easat-7644	152	25	-	-	PUNCT
easat-7644	152	26	specific	specific	ADJ
easat-7644	152	27	characteristics	characteristic	NOUN
easat-7644	152	28	.	.	PUNCT
easat-7644	153	1	table	table	NOUN
easat-7644	153	2	8	8	NUM
easat-7644	153	3	.	.	PUNCT
easat-7644	154	1	summary	summary	NOUN
easat-7644	154	2	of	of	ADP
easat-7644	154	3	hypothesis	hypothesis	NOUN
easat-7644	154	4	test	test	NOUN
easat-7644	154	5	results	result	NOUN
easat-7644	154	6	.	.	PUNCT
easat-7644	155	1	hypothesis	hypothesis	NOUN
easat-7644	155	2	verification	verification	NOUN
easat-7644	155	3	result	result	NOUN
easat-7644	155	4	h1	h1	AUX
easat-7644	155	5	tie	tie	NOUN
easat-7644	155	6	strength	strength	NOUN
easat-7644	155	7	of	of	ADP
easat-7644	155	8	user	user	NOUN
easat-7644	155	9	relationships	relationship	NOUN
easat-7644	155	10	on	on	ADP
easat-7644	155	11	electronic	electronic	ADJ
easat-7644	155	12	word	word	NOUN
easat-7644	155	13	-	-	PUNCT
easat-7644	155	14	of	of	ADP
easat-7644	155	15	-	-	PUNCT
easat-7644	155	16	mouth	mouth	NOUN
easat-7644	155	17	publishing	publishing	NOUN
easat-7644	155	18	platforms	platform	NOUN
easat-7644	155	19	has	have	VERB
easat-7644	155	20	a	a	DET
easat-7644	155	21	positive	positive	ADJ
easat-7644	155	22	impact	impact	NOUN
easat-7644	155	23	on	on	ADP
easat-7644	155	24	the	the	DET
easat-7644	155	25	perceived	perceive	VERB
easat-7644	155	26	credibility	credibility	NOUN
easat-7644	155	27	of	of	ADP
easat-7644	155	28	electronic	electronic	ADJ
easat-7644	155	29	word	word	NOUN
easat-7644	155	30	-	-	PUNCT
easat-7644	155	31	of	of	ADP
easat-7644	155	32	-	-	PUNCT
easat-7644	155	33	mouth	mouth	NOUN
easat-7644	155	34	.	.	PUNCT
easat-7644	156	1	accept	accept	VERB
easat-7644	156	2	h2	h2	PROPN
easat-7644	156	3	the	the	DET
easat-7644	156	4	degree	degree	NOUN
easat-7644	156	5	of	of	ADP
easat-7644	156	6	self	self	NOUN
easat-7644	156	7	disclosure	disclosure	NOUN
easat-7644	156	8	by	by	ADP
easat-7644	156	9	electronic	electronic	ADJ
easat-7644	156	10	word	word	NOUN
easat-7644	156	11	-	-	PUNCT
easat-7644	156	12	of	of	ADP
easat-7644	156	13	-	-	PUNCT
easat-7644	156	14	mouth	mouth	NOUN
easat-7644	156	15	publishers	publisher	NOUN
easat-7644	156	16	has	have	VERB
easat-7644	156	17	a	a	DET
easat-7644	156	18	positive	positive	ADJ
easat-7644	156	19	impact	impact	NOUN
easat-7644	156	20	on	on	ADP
easat-7644	156	21	the	the	DET
easat-7644	156	22	perceived	perceive	VERB
easat-7644	156	23	redibility	redibility	NOUN
easat-7644	156	24	of	of	ADP
easat-7644	156	25	electronic	electronic	ADJ
easat-7644	156	26	word	word	NOUN
easat-7644	156	27	-	-	PUNCT
easat-7644	156	28	of	of	ADP
easat-7644	156	29	-	-	PUNCT
easat-7644	156	30	mouth	mouth	NOUN
easat-7644	156	31	.	.	PUNCT
easat-7644	157	1	accept	accept	VERB
easat-7644	157	2	h3	h3	NOUN
easat-7644	157	3	platforms	platform	NOUN
easat-7644	157	4	have	have	VERB
easat-7644	157	5	a	a	DET
easat-7644	157	6	positive	positive	ADJ
easat-7644	157	7	moderating	moderate	VERB
easat-7644	157	8	effect	effect	NOUN
easat-7644	157	9	on	on	ADP
easat-7644	157	10	consumers	consumer	NOUN
easat-7644	157	11	perceived	perceive	VERB
easat-7644	157	12	credibility	credibility	NOUN
easat-7644	157	13	of	of	ADP
easat-7644	157	14	electronic	electronic	ADJ
easat-7644	157	15	word	word	NOUN
easat-7644	157	16	-	-	PUNCT
easat-7644	157	17	of	of	ADP
easat-7644	157	18	-	-	PUNCT
easat-7644	157	19	mouth	mouth	NOUN
easat-7644	157	20	accept	accept	VERB
easat-7644	157	21	h4a	h4a	PROPN
easat-7644	157	22	compared	compare	VERB
easat-7644	157	23	to	to	ADP
easat-7644	157	24	e	e	NOUN
easat-7644	157	25	-	-	NOUN
easat-7644	157	26	commerce	commerce	NOUN
easat-7644	157	27	platforms	platform	NOUN
easat-7644	157	28	,	,	PUNCT
easat-7644	157	29	consumers	consumer	NOUN
easat-7644	157	30	have	have	VERB
easat-7644	157	31	higher	high	ADJ
easat-7644	157	32	relationship	relationship	NOUN
easat-7644	157	33	strength	strength	NOUN
easat-7644	157	34	on	on	ADP
easat-7644	157	35	social	social	ADJ
easat-7644	157	36	media	medium	NOUN
easat-7644	157	37	platforms	platform	NOUN
easat-7644	157	38	.	.	PUNCT
easat-7644	158	1	accept	accept	VERB
easat-7644	158	2	h4b	h4b	PRON
easat-7644	158	3	the	the	DET
easat-7644	158	4	positive	positive	ADJ
easat-7644	158	5	impact	impact	NOUN
easat-7644	158	6	of	of	ADP
easat-7644	158	7	the	the	DET
easat-7644	158	8	strength	strength	NOUN
easat-7644	158	9	of	of	ADP
easat-7644	158	10	user	user	NOUN
easat-7644	158	11	relationships	relationship	NOUN
easat-7644	158	12	on	on	ADP
easat-7644	158	13	the	the	DET
easat-7644	158	14	perceived	perceive	VERB
easat-7644	158	15	credibility	credibility	NOUN
easat-7644	158	16	of	of	ADP
easat-7644	158	17	electronic	electronic	ADJ
easat-7644	158	18	word	word	NOUN
easat-7644	158	19	-	-	PUNCT
easat-7644	158	20	of	of	ADP
easat-7644	158	21	-	-	PUNCT
easat-7644	158	22	mouth	mouth	NOUN
easat-7644	158	23	on	on	ADP
easat-7644	158	24	social	social	ADJ
easat-7644	158	25	media	medium	NOUN
easat-7644	158	26	platforms	platform	NOUN
easat-7644	158	27	is	be	AUX
easat-7644	158	28	more	more	ADV
easat-7644	158	29	significant	significant	ADJ
easat-7644	158	30	than	than	ADP
easat-7644	158	31	on	on	ADP
easat-7644	158	32	ecommerce	ecommerce	NOUN
easat-7644	158	33	platforms	platform	NOUN
easat-7644	158	34	.	.	PUNCT
easat-7644	159	1	accept	accept	VERB
easat-7644	159	2	h5a	h5a	NOUN
easat-7644	159	3	compared	compare	VERB
easat-7644	159	4	to	to	ADP
easat-7644	159	5	e	e	NOUN
easat-7644	159	6	-	-	NOUN
easat-7644	159	7	commerce	commerce	NOUN
easat-7644	159	8	platforms	platform	NOUN
easat-7644	159	9	,	,	PUNCT
easat-7644	159	10	consumers	consumer	NOUN
easat-7644	159	11	have	have	VERB
easat-7644	159	12	a	a	DET
easat-7644	159	13	higher	high	ADJ
easat-7644	159	14	degree	degree	NOUN
easat-7644	159	15	of	of	ADP
easat-7644	159	16	self	self	NOUN
easat-7644	159	17	disclosure	disclosure	NOUN
easat-7644	159	18	on	on	ADP
easat-7644	159	19	social	social	ADJ
easat-7644	159	20	media	medium	NOUN
easat-7644	159	21	platforms	platform	NOUN
easat-7644	159	22	refuse	refuse	VERB
easat-7644	159	23	h5b	h5b	PROPN
easat-7644	159	24	the	the	DET
easat-7644	159	25	positive	positive	ADJ
easat-7644	159	26	impact	impact	NOUN
easat-7644	159	27	of	of	ADP
easat-7644	159	28	self	self	NOUN
easat-7644	159	29	disclosure	disclosure	NOUN
easat-7644	159	30	on	on	ADP
easat-7644	159	31	the	the	DET
easat-7644	159	32	perceived	perceive	VERB
easat-7644	159	33	credibility	credibility	NOUN
easat-7644	159	34	of	of	ADP
easat-7644	159	35	electronic	electronic	ADJ
easat-7644	159	36	wordof	wordof	NOUN
easat-7644	159	37	-	-	PUNCT
easat-7644	159	38	mouth	mouth	NOUN
easat-7644	159	39	on	on	ADP
easat-7644	159	40	social	social	ADJ
easat-7644	159	41	media	medium	NOUN
easat-7644	159	42	platforms	platform	NOUN
easat-7644	159	43	is	be	AUX
easat-7644	159	44	more	more	ADV
easat-7644	159	45	significant	significant	ADJ
easat-7644	159	46	than	than	ADP
easat-7644	159	47	on	on	ADP
easat-7644	159	48	e	e	NOUN
easat-7644	159	49	-	-	NOUN
easat-7644	159	50	commerce	commerce	NOUN
easat-7644	159	51	platforms	platform	NOUN
easat-7644	159	52	.	.	PUNCT
easat-7644	160	1	refuse	refuse	VERB
easat-7644	160	2	h6	h6	PROPN
easat-7644	160	3	the	the	DET
easat-7644	160	4	perceived	perceive	VERB
easat-7644	160	5	credibility	credibility	NOUN
easat-7644	160	6	of	of	ADP
easat-7644	160	7	consumers	consumer	NOUN
easat-7644	160	8	electronic	electronic	ADJ
easat-7644	160	9	word	word	NOUN
easat-7644	160	10	-	-	PUNCT
easat-7644	160	11	of	of	ADP
easat-7644	160	12	-	-	PUNCT
easat-7644	160	13	mouth	mouth	NOUN
easat-7644	160	14	has	have	VERB
easat-7644	160	15	a	a	DET
easat-7644	160	16	positive	positive	ADJ
easat-7644	160	17	impact	impact	NOUN
easat-7644	160	18	on	on	ADP
easat-7644	160	19	their	their	PRON
easat-7644	160	20	purchase	purchase	NOUN
easat-7644	160	21	intention	intention	NOUN
easat-7644	160	22	.	.	PUNCT
easat-7644	161	1	accept	accept	VERB
easat-7644	161	2	h6a	h6a	PROPN
easat-7644	161	3	the	the	DET
easat-7644	161	4	perceived	perceive	VERB
easat-7644	161	5	credibility	credibility	NOUN
easat-7644	161	6	of	of	ADP
easat-7644	161	7	electronic	electronic	ADJ
easat-7644	161	8	word	word	NOUN
easat-7644	161	9	-	-	PUNCT
easat-7644	161	10	of	of	ADP
easat-7644	161	11	-	-	PUNCT
easat-7644	161	12	mouth	mouth	NOUN
easat-7644	161	13	has	have	VERB
easat-7644	161	14	a	a	DET
easat-7644	161	15	mediating	mediate	VERB
easat-7644	161	16	effect	effect	NOUN
easat-7644	161	17	between	between	ADP
easat-7644	161	18	relationship	relationship	NOUN
easat-7644	161	19	strength	strength	NOUN
easat-7644	161	20	and	and	CCONJ
easat-7644	161	21	purchase	purchase	NOUN
easat-7644	161	22	intention	intention	NOUN
easat-7644	161	23	.	.	PUNCT
easat-7644	162	1	accept	accept	VERB
easat-7644	162	2	h6b	h6b	PROPN
easat-7644	162	3	the	the	DET
easat-7644	162	4	perceived	perceive	VERB
easat-7644	162	5	credibility	credibility	NOUN
easat-7644	162	6	of	of	ADP
easat-7644	162	7	electronic	electronic	ADJ
easat-7644	162	8	word	word	NOUN
easat-7644	162	9	-	-	PUNCT
easat-7644	162	10	of	of	ADP
easat-7644	162	11	-	-	PUNCT
easat-7644	162	12	mouth	mouth	NOUN
easat-7644	162	13	has	have	VERB
easat-7644	162	14	a	a	DET
easat-7644	162	15	mediating	mediate	VERB
easat-7644	162	16	effect	effect	NOUN
easat-7644	162	17	between	between	ADP
easat-7644	162	18	the	the	DET
easat-7644	162	19	degree	degree	NOUN
easat-7644	162	20	of	of	ADP
easat-7644	162	21	self	self	NOUN
easat-7644	162	22	disclosure	disclosure	NOUN
easat-7644	162	23	and	and	CCONJ
easat-7644	162	24	purchase	purchase	NOUN
easat-7644	162	25	intention	intention	NOUN
easat-7644	162	26	.	.	PUNCT
easat-7644	163	1	accept	accept	VERB
easat-7644	163	2	5	5	NUM
easat-7644	163	3	.	.	PUNCT
easat-7644	163	4	discussion	discussion	NOUN
easat-7644	163	5	5.1	5.1	NUM
easat-7644	163	6	.	.	PUNCT
easat-7644	164	1	key	key	ADJ
easat-7644	164	2	findings	finding	NOUN
easat-7644	164	3	this	this	DET
easat-7644	164	4	study	study	NOUN
easat-7644	164	5	provides	provide	VERB
easat-7644	164	6	robust	robust	ADJ
easat-7644	164	7	empirical	empirical	ADJ
easat-7644	164	8	evidence	evidence	NOUN
easat-7644	164	9	on	on	ADP
easat-7644	164	10	how	how	SCONJ
easat-7644	164	11	electronic	electronic	ADJ
easat-7644	164	12	word	word	NOUN
easat-7644	164	13	-	-	PUNCT
easat-7644	164	14	of	of	ADP
easat-7644	164	15	-	-	PUNCT
easat-7644	164	16	mouth	mouth	NOUN
easat-7644	164	17	(	(	PUNCT
easat-7644	164	18	ewom	ewom	NOUN
easat-7644	164	19	)	)	PUNCT
easat-7644	164	20	credibility	credibility	NOUN
easat-7644	164	21	influences	influence	VERB
easat-7644	164	22	consumer	consumer	NOUN
easat-7644	164	23	purchase	purchase	NOUN
easat-7644	164	24	intentions	intention	NOUN
easat-7644	164	25	by	by	ADP
easat-7644	164	26	examining	examine	VERB
easat-7644	164	27	the	the	DET
easat-7644	164	28	interplay	interplay	NOUN
easat-7644	164	29	among	among	ADP
easat-7644	164	30	relationship	relationship	NOUN
easat-7644	164	31	strength	strength	NOUN
easat-7644	164	32	,	,	PUNCT
easat-7644	164	33	self	self	NOUN
easat-7644	164	34	-	-	PUNCT
easat-7644	164	35	disclosure	disclosure	NOUN
easat-7644	164	36	,	,	PUNCT
easat-7644	164	37	and	and	CCONJ
easat-7644	164	38	platform	platform	NOUN
easat-7644	164	39	type	type	NOUN
easat-7644	164	40	—	—	PUNCT
easat-7644	164	41	with	with	ADP
easat-7644	164	42	an	an	DET
easat-7644	164	43	added	add	VERB
easat-7644	164	44	emphasis	emphasis	NOUN
easat-7644	164	45	on	on	ADP
easat-7644	164	46	computational	computational	ADJ
easat-7644	164	47	intelligence	intelligence	NOUN
easat-7644	164	48	techniques	technique	NOUN
easat-7644	164	49	for	for	ADP
easat-7644	164	50	data	datum	NOUN
easat-7644	164	51	analysis	analysis	NOUN
easat-7644	164	52	.	.	PUNCT
easat-7644	165	1	the	the	DET
easat-7644	165	2	key	key	ADJ
easat-7644	165	3	findings	finding	NOUN
easat-7644	165	4	are	be	AUX
easat-7644	165	5	summarized	summarize	VERB
easat-7644	165	6	as	as	SCONJ
easat-7644	165	7	follows	follow	VERB
easat-7644	165	8	:	:	PUNCT
easat-7644	165	9	3043	3043	NUM
easat-7644	165	10	edelweiss	edelweiss	PROPN
easat-7644	165	11	applied	apply	VERB
easat-7644	165	12	science	science	NOUN
easat-7644	165	13	and	and	CCONJ
easat-7644	165	14	technology	technology	NOUN
easat-7644	165	15	issn	issn	PROPN
easat-7644	165	16	:	:	PUNCT
easat-7644	165	17	2576	2576	NUM
easat-7644	165	18	-	-	SYM
easat-7644	165	19	8484	8484	NUM
easat-7644	165	20	vol	vol	NOUN
easat-7644	165	21	.	.	PROPN
easat-7644	166	1	9	9	NUM
easat-7644	166	2	,	,	PUNCT
easat-7644	166	3	no	no	INTJ
easat-7644	166	4	.	.	NOUN
easat-7644	166	5	5	5	NUM
easat-7644	166	6	:	:	SYM
easat-7644	166	7	3032	3032	NUM
easat-7644	166	8	-	-	SYM
easat-7644	166	9	3045	3045	NUM
easat-7644	166	10	,	,	PUNCT
easat-7644	166	11	2025	2025	NUM
easat-7644	166	12	doi	doi	NOUN
easat-7644	166	13	:	:	PUNCT
easat-7644	166	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	166	15	©	©	PROPN
easat-7644	166	16	2025	2025	NUM
easat-7644	166	17	by	by	ADP
easat-7644	166	18	the	the	DET
easat-7644	166	19	authors	author	NOUN
easat-7644	166	20	;	;	PUNCT
easat-7644	166	21	licensee	licensee	PROPN
easat-7644	166	22	learning	learning	NOUN
easat-7644	166	23	gate	gate	NOUN
easat-7644	166	24	1.tie	1.tie	NUM
easat-7644	166	25	strength	strength	NOUN
easat-7644	166	26	enhances	enhance	VERB
easat-7644	166	27	ewom	ewom	NOUN
easat-7644	166	28	credibility	credibility	NOUN
easat-7644	166	29	:	:	PUNCT
easat-7644	166	30	the	the	DET
easat-7644	166	31	results	result	NOUN
easat-7644	166	32	confirm	confirm	VERB
easat-7644	166	33	that	that	SCONJ
easat-7644	166	34	stronger	strong	ADJ
easat-7644	166	35	interpersonal	interpersonal	ADJ
easat-7644	166	36	connections	connection	NOUN
easat-7644	166	37	significantly	significantly	ADV
easat-7644	166	38	enhance	enhance	VERB
easat-7644	166	39	the	the	DET
easat-7644	166	40	perceived	perceive	VERB
easat-7644	166	41	credibility	credibility	NOUN
easat-7644	166	42	of	of	ADP
easat-7644	166	43	ewom	ewom	NOUN
easat-7644	166	44	.	.	PUNCT
easat-7644	167	1	consumers	consumer	NOUN
easat-7644	167	2	are	be	AUX
easat-7644	167	3	more	more	ADV
easat-7644	167	4	inclined	inclined	ADJ
easat-7644	167	5	to	to	PART
easat-7644	167	6	trust	trust	VERB
easat-7644	167	7	and	and	CCONJ
easat-7644	167	8	act	act	VERB
easat-7644	167	9	upon	upon	SCONJ
easat-7644	167	10	ewom	ewom	NOUN
easat-7644	167	11	information	information	NOUN
easat-7644	167	12	when	when	SCONJ
easat-7644	167	13	it	it	PRON
easat-7644	167	14	is	be	AUX
easat-7644	167	15	shared	share	VERB
easat-7644	167	16	by	by	ADP
easat-7644	167	17	individuals	individual	NOUN
easat-7644	167	18	with	with	ADP
easat-7644	167	19	whom	whom	PRON
easat-7644	167	20	they	they	PRON
easat-7644	167	21	share	share	VERB
easat-7644	167	22	close	close	ADJ
easat-7644	167	23	ties	tie	NOUN
easat-7644	167	24	.	.	PUNCT
easat-7644	168	1	notably	notably	ADV
easat-7644	168	2	,	,	PUNCT
easat-7644	168	3	this	this	DET
easat-7644	168	4	effect	effect	NOUN
easat-7644	168	5	is	be	AUX
easat-7644	168	6	more	more	ADV
easat-7644	168	7	pronounced	pronounced	ADJ
easat-7644	168	8	on	on	ADP
easat-7644	168	9	social	social	ADJ
easat-7644	168	10	media	medium	NOUN
easat-7644	168	11	platforms	platform	NOUN
easat-7644	168	12	(	(	PUNCT
easat-7644	168	13	standardized	standardize	VERB
easat-7644	168	14	coefficient	coefficient	NOUN
easat-7644	168	15	=	=	NOUN
easat-7644	168	16	0.736	0.736	NUM
easat-7644	168	17	)	)	PUNCT
easat-7644	168	18	compared	compare	VERB
easat-7644	168	19	to	to	ADP
easat-7644	168	20	online	online	ADJ
easat-7644	168	21	shopping	shopping	NOUN
easat-7644	168	22	platforms	platform	NOUN
easat-7644	168	23	(	(	PUNCT
easat-7644	168	24	standardized	standardize	VERB
easat-7644	168	25	coefficient	coefficient	NOUN
easat-7644	168	26	=	=	NOUN
easat-7644	168	27	0.685	0.685	NUM
easat-7644	168	28	)	)	PUNCT
easat-7644	168	29	,	,	PUNCT
easat-7644	168	30	suggesting	suggest	VERB
easat-7644	168	31	that	that	SCONJ
easat-7644	168	32	relational	relational	ADJ
easat-7644	168	33	trust	trust	NOUN
easat-7644	168	34	plays	play	VERB
easat-7644	168	35	a	a	DET
easat-7644	168	36	more	more	ADV
easat-7644	168	37	critical	critical	ADJ
easat-7644	168	38	role	role	NOUN
easat-7644	168	39	in	in	ADP
easat-7644	168	40	shaping	shape	VERB
easat-7644	168	41	ewom	ewom	NOUN
easat-7644	168	42	credibility	credibility	NOUN
easat-7644	168	43	within	within	ADP
easat-7644	168	44	social	social	ADJ
easat-7644	168	45	contexts	contexts	NOUN
easat-7644	168	46	.	.	PUNCT
easat-7644	169	1	this	this	DET
easat-7644	169	2	finding	finding	NOUN
easat-7644	169	3	is	be	AUX
easat-7644	169	4	consistent	consistent	ADJ
easat-7644	169	5	with	with	ADP
easat-7644	169	6	prior	prior	ADJ
easat-7644	169	7	research	research	NOUN
easat-7644	169	8	emphasizing	emphasize	VERB
easat-7644	169	9	the	the	DET
easat-7644	169	10	role	role	NOUN
easat-7644	169	11	of	of	ADP
easat-7644	169	12	social	social	ADJ
easat-7644	169	13	relationships	relationship	NOUN
easat-7644	169	14	in	in	ADP
easat-7644	169	15	trust	trust	NOUN
easat-7644	169	16	formation	formation	NOUN
easat-7644	170	1	[	[	X
easat-7644	170	2	9	9	NUM
easat-7644	170	3	]	]	SYM
easat-7644	170	4	.	.	PUNCT
easat-7644	171	1	2.self	2.self	NUM
easat-7644	171	2	-	-	PUNCT
easat-7644	171	3	disclosure	disclosure	NOUN
easat-7644	171	4	strengthens	strengthen	VERB
easat-7644	171	5	ewom	ewom	NOUN
easat-7644	171	6	credibility	credibility	NOUN
easat-7644	171	7	:	:	PUNCT
easat-7644	171	8	our	our	PRON
easat-7644	171	9	analysis	analysis	NOUN
easat-7644	171	10	reveals	reveal	VERB
easat-7644	171	11	that	that	SCONJ
easat-7644	171	12	higher	high	ADJ
easat-7644	171	13	levels	level	NOUN
easat-7644	171	14	of	of	ADP
easat-7644	171	15	selfdisclosure	selfdisclosure	NOUN
easat-7644	171	16	substantially	substantially	ADV
easat-7644	171	17	contribute	contribute	VERB
easat-7644	171	18	to	to	AUX
easat-7644	171	19	ewom	ewom	NOUN
easat-7644	171	20	credibility	credibility	NOUN
easat-7644	171	21	,	,	PUNCT
easat-7644	171	22	as	as	SCONJ
easat-7644	171	23	consumers	consumer	NOUN
easat-7644	171	24	tend	tend	VERB
easat-7644	171	25	to	to	PART
easat-7644	171	26	perceive	perceive	VERB
easat-7644	171	27	highly	highly	ADV
easat-7644	171	28	personal	personal	ADJ
easat-7644	171	29	and	and	CCONJ
easat-7644	171	30	emotionally	emotionally	ADV
easat-7644	171	31	expressive	expressive	ADJ
easat-7644	171	32	messages	message	NOUN
easat-7644	171	33	as	as	ADP
easat-7644	171	34	more	more	ADV
easat-7644	171	35	authentic	authentic	ADJ
easat-7644	171	36	and	and	CCONJ
easat-7644	171	37	trustworthy	trustworthy	ADJ
easat-7644	171	38	.	.	PUNCT
easat-7644	172	1	interestingly	interestingly	ADV
easat-7644	172	2	,	,	PUNCT
easat-7644	172	3	this	this	DET
easat-7644	172	4	effect	effect	NOUN
easat-7644	172	5	is	be	AUX
easat-7644	172	6	stronger	strong	ADJ
easat-7644	172	7	on	on	ADP
easat-7644	172	8	online	online	ADJ
easat-7644	172	9	shopping	shopping	NOUN
easat-7644	172	10	platforms	platform	NOUN
easat-7644	172	11	(	(	PUNCT
easat-7644	172	12	standardized	standardize	VERB
easat-7644	172	13	coefficient	coefficient	NOUN
easat-7644	172	14	=	=	NOUN
easat-7644	172	15	0.749	0.749	NUM
easat-7644	172	16	)	)	PUNCT
easat-7644	172	17	than	than	ADP
easat-7644	172	18	on	on	ADP
easat-7644	172	19	social	social	ADJ
easat-7644	172	20	media	medium	NOUN
easat-7644	172	21	platforms	platform	NOUN
easat-7644	172	22	(	(	PUNCT
easat-7644	172	23	standardized	standardize	VERB
easat-7644	172	24	coefficient	coefficient	NOUN
easat-7644	172	25	=	=	NOUN
easat-7644	172	26	0.625	0.625	NUM
easat-7644	172	27	)	)	PUNCT
easat-7644	172	28	.	.	PUNCT
easat-7644	173	1	this	this	PRON
easat-7644	173	2	suggests	suggest	VERB
easat-7644	173	3	that	that	SCONJ
easat-7644	173	4	in	in	ADP
easat-7644	173	5	transactional	transactional	ADJ
easat-7644	173	6	environments	environment	NOUN
easat-7644	173	7	where	where	SCONJ
easat-7644	173	8	detailed	detailed	ADJ
easat-7644	173	9	product	product	NOUN
easat-7644	173	10	-	-	PUNCT
easat-7644	173	11	related	relate	VERB
easat-7644	173	12	information	information	NOUN
easat-7644	173	13	is	be	AUX
easat-7644	173	14	sought	seek	VERB
easat-7644	173	15	,	,	PUNCT
easat-7644	173	16	self	self	NOUN
easat-7644	173	17	-	-	PUNCT
easat-7644	173	18	disclosure	disclosure	NOUN
easat-7644	173	19	plays	play	VERB
easat-7644	173	20	a	a	DET
easat-7644	173	21	more	more	ADV
easat-7644	173	22	pivotal	pivotal	ADJ
easat-7644	173	23	role	role	NOUN
easat-7644	173	24	in	in	ADP
easat-7644	173	25	enhancing	enhance	VERB
easat-7644	173	26	credibility	credibility	NOUN
easat-7644	174	1	[	[	X
easat-7644	174	2	5	5	NUM
easat-7644	174	3	]	]	PUNCT
easat-7644	174	4	.	.	PUNCT
easat-7644	175	1	these	these	DET
easat-7644	175	2	results	result	NOUN
easat-7644	175	3	corroborate	corroborate	VERB
easat-7644	175	4	previous	previous	ADJ
easat-7644	175	5	studies	study	NOUN
easat-7644	175	6	indicating	indicate	VERB
easat-7644	175	7	that	that	SCONJ
easat-7644	175	8	detailed	detailed	ADJ
easat-7644	175	9	and	and	CCONJ
easat-7644	175	10	structured	structured	ADJ
easat-7644	175	11	disclosures	disclosure	NOUN
easat-7644	175	12	improve	improve	VERB
easat-7644	175	13	perceived	perceive	VERB
easat-7644	175	14	trustworthiness	trustworthiness	NOUN
easat-7644	175	15	in	in	ADP
easat-7644	175	16	e	e	NOUN
easat-7644	175	17	-	-	NOUN
easat-7644	175	18	commerce	commerce	NOUN
easat-7644	175	19	settings	setting	NOUN
easat-7644	175	20	[	[	X
easat-7644	175	21	10	10	NUM
easat-7644	175	22	]	]	PUNCT
easat-7644	175	23	.	.	PUNCT
easat-7644	176	1	3.ewom	3.ewom	NUM
easat-7644	176	2	credibility	credibility	NOUN
easat-7644	176	3	as	as	ADP
easat-7644	176	4	a	a	DET
easat-7644	176	5	mediator	mediator	NOUN
easat-7644	176	6	in	in	ADP
easat-7644	176	7	purchase	purchase	NOUN
easat-7644	176	8	intentions	intention	NOUN
easat-7644	176	9	:	:	PUNCT
easat-7644	176	10	the	the	DET
easat-7644	176	11	findings	finding	NOUN
easat-7644	176	12	confirm	confirm	VERB
easat-7644	176	13	that	that	SCONJ
easat-7644	176	14	ewom	ewom	NOUN
easat-7644	176	15	credibility	credibility	NOUN
easat-7644	176	16	serves	serve	VERB
easat-7644	176	17	as	as	ADP
easat-7644	176	18	a	a	DET
easat-7644	176	19	partial	partial	ADJ
easat-7644	176	20	mediator	mediator	NOUN
easat-7644	176	21	between	between	ADP
easat-7644	176	22	both	both	DET
easat-7644	176	23	relationship	relationship	NOUN
easat-7644	176	24	strength	strength	NOUN
easat-7644	176	25	/	/	SYM
easat-7644	176	26	self	self	NOUN
easat-7644	176	27	-	-	PUNCT
easat-7644	176	28	disclosure	disclosure	NOUN
easat-7644	176	29	and	and	CCONJ
easat-7644	176	30	purchase	purchase	NOUN
easat-7644	176	31	intentions	intention	NOUN
easat-7644	176	32	[	[	X
easat-7644	176	33	11	11	NUM
easat-7644	176	34	]	]	PUNCT
easat-7644	176	35	.	.	PUNCT
easat-7644	177	1	by	by	ADP
easat-7644	177	2	reducing	reduce	VERB
easat-7644	177	3	consumer	consumer	NOUN
easat-7644	177	4	uncertainty	uncertainty	NOUN
easat-7644	177	5	and	and	CCONJ
easat-7644	177	6	enhancing	enhance	VERB
easat-7644	177	7	decision	decision	NOUN
easat-7644	177	8	confidence	confidence	NOUN
easat-7644	177	9	,	,	PUNCT
easat-7644	177	10	increased	increase	VERB
easat-7644	177	11	ewom	ewom	NOUN
easat-7644	177	12	credibility	credibility	NOUN
easat-7644	177	13	directly	directly	ADV
easat-7644	177	14	contributes	contribute	VERB
easat-7644	177	15	to	to	ADP
easat-7644	177	16	a	a	DET
easat-7644	177	17	higher	high	ADJ
easat-7644	177	18	likelihood	likelihood	NOUN
easat-7644	177	19	of	of	ADP
easat-7644	177	20	purchase	purchase	NOUN
easat-7644	177	21	.	.	PUNCT
easat-7644	178	1	this	this	DET
easat-7644	178	2	mediation	mediation	NOUN
easat-7644	178	3	effect	effect	NOUN
easat-7644	178	4	underscores	underscore	VERB
easat-7644	178	5	the	the	DET
easat-7644	178	6	importance	importance	NOUN
easat-7644	178	7	of	of	ADP
easat-7644	178	8	fostering	foster	VERB
easat-7644	178	9	credibility	credibility	NOUN
easat-7644	178	10	in	in	ADP
easat-7644	178	11	ewom	ewom	NOUN
easat-7644	178	12	communications	communication	NOUN
easat-7644	178	13	to	to	PART
easat-7644	178	14	effectively	effectively	ADV
easat-7644	178	15	influence	influence	VERB
easat-7644	178	16	consumer	consumer	NOUN
easat-7644	178	17	behavior	behavior	NOUN
easat-7644	178	18	[	[	X
easat-7644	178	19	9	9	NUM
easat-7644	178	20	]	]	PUNCT
easat-7644	178	21	.	.	PUNCT
easat-7644	179	1	4.platform	4.platform	NUM
easat-7644	179	2	type	type	NOUN
easat-7644	179	3	moderates	moderate	VERB
easat-7644	179	4	the	the	DET
easat-7644	179	5	ewom	ewom	NOUN
easat-7644	179	6	mechanism	mechanism	NOUN
easat-7644	179	7	:	:	PUNCT
easat-7644	179	8	the	the	DET
easat-7644	179	9	study	study	NOUN
easat-7644	179	10	reveals	reveal	VERB
easat-7644	179	11	significant	significant	ADJ
easat-7644	179	12	differences	difference	NOUN
easat-7644	179	13	in	in	ADP
easat-7644	179	14	how	how	SCONJ
easat-7644	179	15	ewom	ewom	NOUN
easat-7644	179	16	functions	function	NOUN
easat-7644	179	17	across	across	ADP
easat-7644	179	18	digital	digital	ADJ
easat-7644	179	19	platforms	platform	NOUN
easat-7644	179	20	.	.	PUNCT
easat-7644	180	1	on	on	ADP
easat-7644	180	2	social	social	ADJ
easat-7644	180	3	media	medium	NOUN
easat-7644	180	4	platforms	platform	NOUN
easat-7644	180	5	,	,	PUNCT
easat-7644	180	6	relationship	relationship	NOUN
easat-7644	180	7	strength	strength	NOUN
easat-7644	180	8	predominantly	predominantly	ADV
easat-7644	180	9	shapes	shape	VERB
easat-7644	180	10	ewom	ewom	NOUN
easat-7644	180	11	credibility	credibility	NOUN
easat-7644	180	12	,	,	PUNCT
easat-7644	180	13	reinforcing	reinforce	VERB
easat-7644	180	14	the	the	DET
easat-7644	180	15	notion	notion	NOUN
easat-7644	180	16	that	that	SCONJ
easat-7644	180	17	consumers	consumer	NOUN
easat-7644	180	18	heavily	heavily	ADV
easat-7644	180	19	rely	rely	VERB
easat-7644	180	20	on	on	ADP
easat-7644	180	21	social	social	ADJ
easat-7644	180	22	trust	trust	NOUN
easat-7644	180	23	when	when	SCONJ
easat-7644	180	24	evaluating	evaluate	VERB
easat-7644	180	25	recommendations	recommendation	NOUN
easat-7644	180	26	.	.	PUNCT
easat-7644	181	1	in	in	ADP
easat-7644	181	2	contrast	contrast	NOUN
easat-7644	181	3	,	,	PUNCT
easat-7644	181	4	on	on	ADP
easat-7644	181	5	online	online	ADJ
easat-7644	181	6	shopping	shopping	NOUN
easat-7644	181	7	platforms	platform	NOUN
easat-7644	181	8	,	,	PUNCT
easat-7644	181	9	self	self	NOUN
easat-7644	181	10	-	-	PUNCT
easat-7644	181	11	disclosure	disclosure	NOUN
easat-7644	181	12	exerts	exert	VERB
easat-7644	181	13	a	a	DET
easat-7644	181	14	greater	great	ADJ
easat-7644	181	15	influence	influence	NOUN
easat-7644	181	16	on	on	ADP
easat-7644	181	17	ewom	ewom	NOUN
easat-7644	181	18	credibility	credibility	NOUN
easat-7644	181	19	,	,	PUNCT
easat-7644	181	20	indicating	indicate	VERB
easat-7644	181	21	that	that	SCONJ
easat-7644	181	22	consumers	consumer	NOUN
easat-7644	181	23	prioritize	prioritize	VERB
easat-7644	181	24	detailed	detailed	ADJ
easat-7644	181	25	,	,	PUNCT
easat-7644	181	26	productspecific	productspecific	ADJ
easat-7644	181	27	narratives	narrative	NOUN
easat-7644	181	28	in	in	ADP
easat-7644	181	29	these	these	DET
easat-7644	181	30	settings	setting	NOUN
easat-7644	181	31	.	.	PUNCT
easat-7644	182	1	these	these	DET
easat-7644	182	2	differences	difference	NOUN
easat-7644	182	3	highlight	highlight	VERB
easat-7644	182	4	the	the	DET
easat-7644	182	5	necessity	necessity	NOUN
easat-7644	182	6	of	of	ADP
easat-7644	182	7	tailoring	tailor	VERB
easat-7644	182	8	ewom	ewom	NOUN
easat-7644	182	9	strategies	strategy	NOUN
easat-7644	182	10	to	to	ADP
easat-7644	182	11	the	the	DET
easat-7644	182	12	unique	unique	ADJ
easat-7644	182	13	trust	trust	NOUN
easat-7644	182	14	-	-	PUNCT
easat-7644	182	15	building	building	NOUN
easat-7644	182	16	mechanisms	mechanism	NOUN
easat-7644	182	17	of	of	ADP
easat-7644	182	18	each	each	DET
easat-7644	182	19	platform	platform	NOUN
easat-7644	182	20	[	[	X
easat-7644	182	21	12	12	NUM
easat-7644	182	22	]	]	PUNCT
easat-7644	182	23	.	.	PUNCT
easat-7644	183	1	in	in	ADP
easat-7644	183	2	summary	summary	NOUN
easat-7644	183	3	,	,	PUNCT
easat-7644	183	4	this	this	DET
easat-7644	183	5	study	study	NOUN
easat-7644	183	6	underscores	underscore	VERB
easat-7644	183	7	the	the	DET
easat-7644	183	8	critical	critical	ADJ
easat-7644	183	9	role	role	NOUN
easat-7644	183	10	of	of	ADP
easat-7644	183	11	ewom	ewom	NOUN
easat-7644	183	12	credibility	credibility	NOUN
easat-7644	183	13	in	in	ADP
easat-7644	183	14	bridging	bridge	VERB
easat-7644	183	15	relational	relational	ADJ
easat-7644	183	16	and	and	CCONJ
easat-7644	183	17	informational	informational	ADJ
easat-7644	183	18	factors	factor	NOUN
easat-7644	183	19	with	with	ADP
easat-7644	183	20	consumer	consumer	NOUN
easat-7644	183	21	purchase	purchase	NOUN
easat-7644	183	22	intentions	intention	NOUN
easat-7644	183	23	.	.	PUNCT
easat-7644	184	1	by	by	ADP
easat-7644	184	2	leveraging	leverage	VERB
easat-7644	184	3	computational	computational	ADJ
easat-7644	184	4	intelligence	intelligence	NOUN
easat-7644	184	5	methods	method	NOUN
easat-7644	184	6	—	—	PUNCT
easat-7644	184	7	such	such	ADJ
easat-7644	184	8	as	as	ADP
easat-7644	184	9	advanced	advanced	ADJ
easat-7644	184	10	data	data	NOUN
easat-7644	184	11	-	-	PUNCT
easat-7644	184	12	driven	drive	VERB
easat-7644	184	13	modeling	modeling	NOUN
easat-7644	184	14	and	and	CCONJ
easat-7644	184	15	intelligent	intelligent	ADJ
easat-7644	184	16	analytics	analytic	NOUN
easat-7644	184	17	—	—	PUNCT
easat-7644	184	18	this	this	DET
easat-7644	184	19	research	research	NOUN
easat-7644	184	20	offers	offer	VERB
easat-7644	184	21	actionable	actionable	ADJ
easat-7644	184	22	insights	insight	NOUN
easat-7644	184	23	for	for	ADP
easat-7644	184	24	businesses	business	NOUN
easat-7644	184	25	and	and	CCONJ
easat-7644	184	26	marketers	marketer	NOUN
easat-7644	184	27	to	to	PART
easat-7644	184	28	refine	refine	VERB
easat-7644	184	29	their	their	PRON
easat-7644	184	30	ewom	ewom	NOUN
easat-7644	184	31	strategies	strategy	NOUN
easat-7644	184	32	based	base	VERB
easat-7644	184	33	on	on	ADP
easat-7644	184	34	platform	platform	NOUN
easat-7644	184	35	dynamics	dynamic	NOUN
easat-7644	184	36	,	,	PUNCT
easat-7644	184	37	ultimately	ultimately	ADV
easat-7644	184	38	maximizing	maximize	VERB
easat-7644	184	39	their	their	PRON
easat-7644	184	40	impact	impact	NOUN
easat-7644	184	41	on	on	ADP
easat-7644	184	42	consumer	consumer	NOUN
easat-7644	184	43	behavior	behavior	NOUN
easat-7644	184	44	[	[	X
easat-7644	184	45	13	13	NUM
easat-7644	184	46	]	]	PUNCT
easat-7644	184	47	.	.	PUNCT
easat-7644	185	1	5.2	5.2	NUM
easat-7644	185	2	.	.	PUNCT
easat-7644	186	1	theoretical	theoretical	ADJ
easat-7644	186	2	contributions	contribution	NOUN
easat-7644	186	3	the	the	DET
easat-7644	186	4	theoretical	theoretical	ADJ
easat-7644	186	5	contributions	contribution	NOUN
easat-7644	186	6	of	of	ADP
easat-7644	186	7	this	this	DET
easat-7644	186	8	study	study	NOUN
easat-7644	186	9	are	be	AUX
easat-7644	186	10	reflected	reflect	VERB
easat-7644	186	11	in	in	ADP
easat-7644	186	12	three	three	NUM
easat-7644	186	13	primary	primary	ADJ
easat-7644	186	14	aspects	aspect	NOUN
easat-7644	186	15	:	:	PUNCT
easat-7644	186	16	first	first	ADV
easat-7644	186	17	,	,	PUNCT
easat-7644	186	18	the	the	DET
easat-7644	186	19	study	study	NOUN
easat-7644	186	20	integrates	integrate	VERB
easat-7644	186	21	the	the	DET
easat-7644	186	22	constructs	construct	NOUN
easat-7644	186	23	of	of	ADP
easat-7644	186	24	relationship	relationship	NOUN
easat-7644	186	25	strength	strength	NOUN
easat-7644	186	26	and	and	CCONJ
easat-7644	186	27	self	self	NOUN
easat-7644	186	28	-	-	PUNCT
easat-7644	186	29	disclosure	disclosure	NOUN
easat-7644	186	30	into	into	ADP
easat-7644	186	31	the	the	DET
easat-7644	186	32	electronic	electronic	ADJ
easat-7644	186	33	word	word	NOUN
easat-7644	186	34	-	-	PUNCT
easat-7644	186	35	of	of	ADP
easat-7644	186	36	-	-	PUNCT
easat-7644	186	37	mouth	mouth	NOUN
easat-7644	186	38	(	(	PUNCT
easat-7644	186	39	ewom	ewom	NOUN
easat-7644	186	40	)	)	PUNCT
easat-7644	186	41	research	research	NOUN
easat-7644	186	42	framework	framework	NOUN
easat-7644	186	43	and	and	CCONJ
easat-7644	186	44	empirically	empirically	ADV
easat-7644	186	45	confirms	confirm	VERB
easat-7644	186	46	their	their	PRON
easat-7644	186	47	positive	positive	ADJ
easat-7644	186	48	effects	effect	NOUN
easat-7644	186	49	on	on	ADP
easat-7644	186	50	ewom	ewom	NOUN
easat-7644	186	51	credibility	credibility	NOUN
easat-7644	186	52	.	.	PUNCT
easat-7644	187	1	this	this	DET
easat-7644	187	2	integration	integration	NOUN
easat-7644	187	3	not	not	PART
easat-7644	187	4	only	only	ADV
easat-7644	187	5	enriches	enrich	VERB
easat-7644	187	6	the	the	DET
easat-7644	187	7	information	information	NOUN
easat-7644	187	8	adoption	adoption	NOUN
easat-7644	187	9	model	model	NOUN
easat-7644	187	10	and	and	CCONJ
easat-7644	187	11	trust	trust	NOUN
easat-7644	187	12	transfer	transfer	NOUN
easat-7644	187	13	theory	theory	NOUN
easat-7644	187	14	but	but	CCONJ
easat-7644	187	15	also	also	ADV
easat-7644	187	16	provides	provide	VERB
easat-7644	187	17	a	a	DET
easat-7644	187	18	novel	novel	ADJ
easat-7644	187	19	perspective	perspective	NOUN
easat-7644	187	20	on	on	ADP
easat-7644	187	21	the	the	DET
easat-7644	187	22	interplay	interplay	NOUN
easat-7644	187	23	between	between	ADP
easat-7644	187	24	emotional	emotional	ADJ
easat-7644	187	25	and	and	CCONJ
easat-7644	187	26	informational	informational	ADJ
easat-7644	187	27	factors	factor	NOUN
easat-7644	187	28	in	in	ADP
easat-7644	187	29	consumer	consumer	NOUN
easat-7644	187	30	decision	decision	NOUN
easat-7644	187	31	-	-	PUNCT
easat-7644	187	32	making	making	NOUN
easat-7644	187	33	.	.	PUNCT
easat-7644	188	1	additionally	additionally	ADV
easat-7644	188	2	,	,	PUNCT
easat-7644	188	3	the	the	DET
easat-7644	188	4	incorporation	incorporation	NOUN
easat-7644	188	5	of	of	ADP
easat-7644	188	6	computational	computational	ADJ
easat-7644	188	7	intelligence	intelligence	NOUN
easat-7644	188	8	techniques	technique	NOUN
easat-7644	188	9	in	in	ADP
easat-7644	188	10	data	datum	NOUN
easat-7644	188	11	analysis	analysis	NOUN
easat-7644	188	12	offers	offer	VERB
easat-7644	188	13	a	a	DET
easat-7644	188	14	modern	modern	ADJ
easat-7644	188	15	approach	approach	NOUN
easat-7644	188	16	to	to	ADP
easat-7644	188	17	understanding	understand	VERB
easat-7644	188	18	these	these	DET
easat-7644	188	19	dynamics	dynamic	NOUN
easat-7644	188	20	.	.	PUNCT
easat-7644	189	1	second	second	ADJ
easat-7644	189	2	,	,	PUNCT
easat-7644	189	3	by	by	ADP
easat-7644	189	4	systematically	systematically	ADV
easat-7644	189	5	comparing	compare	VERB
easat-7644	189	6	the	the	DET
easat-7644	189	7	effects	effect	NOUN
easat-7644	189	8	on	on	ADP
easat-7644	189	9	social	social	ADJ
easat-7644	189	10	media	medium	NOUN
easat-7644	189	11	versus	versus	ADP
easat-7644	189	12	online	online	ADJ
easat-7644	189	13	shopping	shopping	NOUN
easat-7644	189	14	platforms	platform	NOUN
easat-7644	189	15	,	,	PUNCT
easat-7644	189	16	this	this	DET
easat-7644	189	17	research	research	NOUN
easat-7644	189	18	elucidates	elucidate	VERB
easat-7644	189	19	the	the	DET
easat-7644	189	20	critical	critical	ADJ
easat-7644	189	21	moderating	moderate	VERB
easat-7644	189	22	role	role	NOUN
easat-7644	189	23	of	of	ADP
easat-7644	189	24	platform	platform	NOUN
easat-7644	189	25	type	type	NOUN
easat-7644	189	26	on	on	ADP
easat-7644	189	27	the	the	DET
easat-7644	189	28	influence	influence	NOUN
easat-7644	189	29	of	of	ADP
easat-7644	189	30	relationship	relationship	NOUN
easat-7644	189	31	strength	strength	NOUN
easat-7644	189	32	and	and	CCONJ
easat-7644	189	33	self	self	NOUN
easat-7644	189	34	-	-	PUNCT
easat-7644	189	35	disclosure	disclosure	NOUN
easat-7644	189	36	on	on	ADP
easat-7644	189	37	ewom	ewom	NOUN
easat-7644	189	38	credibility	credibility	NOUN
easat-7644	189	39	.	.	PUNCT
easat-7644	190	1	this	this	DET
easat-7644	190	2	finding	finding	NOUN
easat-7644	190	3	addresses	address	VERB
easat-7644	190	4	a	a	DET
easat-7644	190	5	notable	notable	ADJ
easat-7644	190	6	gap	gap	NOUN
easat-7644	190	7	in	in	ADP
easat-7644	190	8	the	the	DET
easat-7644	190	9	existing	exist	VERB
easat-7644	190	10	literature	literature	NOUN
easat-7644	190	11	regarding	regard	VERB
easat-7644	190	12	platform	platform	NOUN
easat-7644	190	13	-	-	PUNCT
easat-7644	190	14	specific	specific	ADJ
easat-7644	190	15	variations	variation	NOUN
easat-7644	190	16	and	and	CCONJ
easat-7644	190	17	lays	lay	VERB
easat-7644	190	18	a	a	DET
easat-7644	190	19	theoretical	theoretical	ADJ
easat-7644	190	20	foundation	foundation	NOUN
easat-7644	190	21	for	for	ADP
easat-7644	190	22	the	the	DET
easat-7644	190	23	development	development	NOUN
easat-7644	190	24	of	of	ADP
easat-7644	190	25	tailored	tailor	VERB
easat-7644	190	26	digital	digital	ADJ
easat-7644	190	27	marketing	marketing	NOUN
easat-7644	190	28	strategies	strategy	NOUN
easat-7644	190	29	.	.	PUNCT
easat-7644	191	1	lastly	lastly	ADV
easat-7644	191	2	,	,	PUNCT
easat-7644	191	3	employing	employ	VERB
easat-7644	191	4	structural	structural	ADJ
easat-7644	191	5	equation	equation	NOUN
easat-7644	191	6	modeling	modeling	NOUN
easat-7644	191	7	,	,	PUNCT
easat-7644	191	8	the	the	DET
easat-7644	191	9	study	study	NOUN
easat-7644	191	10	constructs	construct	VERB
easat-7644	191	11	an	an	DET
easat-7644	191	12	integrated	integrated	ADJ
easat-7644	191	13	model	model	NOUN
easat-7644	191	14	of	of	ADP
easat-7644	191	15	ewom	ewom	NOUN
easat-7644	191	16	influence	influence	NOUN
easat-7644	191	17	that	that	PRON
easat-7644	191	18	confirms	confirm	VERB
easat-7644	191	19	the	the	DET
easat-7644	191	20	partial	partial	ADJ
easat-7644	191	21	mediating	mediate	VERB
easat-7644	191	22	role	role	NOUN
easat-7644	191	23	of	of	ADP
easat-7644	191	24	ewom	ewom	NOUN
easat-7644	191	25	credibility	credibility	NOUN
easat-7644	191	26	between	between	ADP
easat-7644	191	27	relationship	relationship	NOUN
easat-7644	191	28	strength	strength	NOUN
easat-7644	191	29	,	,	PUNCT
easat-7644	191	30	self	self	NOUN
easat-7644	191	31	-	-	PUNCT
easat-7644	191	32	disclosure	disclosure	NOUN
easat-7644	191	33	,	,	PUNCT
easat-7644	191	34	and	and	CCONJ
easat-7644	191	35	purchase	purchase	NOUN
easat-7644	191	36	intention	intention	NOUN
easat-7644	191	37	.	.	PUNCT
easat-7644	192	1	this	this	DET
easat-7644	192	2	empirical	empirical	ADJ
easat-7644	192	3	validation	validation	NOUN
easat-7644	192	4	not	not	PART
easat-7644	192	5	only	only	ADV
easat-7644	192	6	refines	refine	VERB
easat-7644	192	7	the	the	DET
easat-7644	192	8	current	current	ADJ
easat-7644	192	9	3044	3044	NUM
easat-7644	192	10	edelweiss	edelweiss	PROPN
easat-7644	192	11	applied	apply	VERB
easat-7644	192	12	science	science	NOUN
easat-7644	192	13	and	and	CCONJ
easat-7644	192	14	technology	technology	NOUN
easat-7644	192	15	issn	issn	PROPN
easat-7644	192	16	:	:	PUNCT
easat-7644	192	17	2576	2576	NUM
easat-7644	192	18	-	-	SYM
easat-7644	192	19	8484	8484	NUM
easat-7644	192	20	vol	vol	NOUN
easat-7644	192	21	.	.	PROPN
easat-7644	193	1	9	9	NUM
easat-7644	193	2	,	,	PUNCT
easat-7644	193	3	no	no	INTJ
easat-7644	193	4	.	.	NOUN
easat-7644	193	5	5	5	NUM
easat-7644	193	6	:	:	SYM
easat-7644	193	7	3032	3032	NUM
easat-7644	193	8	-	-	SYM
easat-7644	193	9	3045	3045	NUM
easat-7644	193	10	,	,	PUNCT
easat-7644	193	11	2025	2025	NUM
easat-7644	193	12	doi	doi	NOUN
easat-7644	193	13	:	:	PUNCT
easat-7644	193	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	193	15	©	©	PROPN
easat-7644	193	16	2025	2025	NUM
easat-7644	193	17	by	by	ADP
easat-7644	193	18	the	the	DET
easat-7644	193	19	authors	author	NOUN
easat-7644	193	20	;	;	PUNCT
easat-7644	193	21	licensee	licensee	PROPN
easat-7644	193	22	learning	learn	VERB
easat-7644	193	23	gate	gate	NOUN
easat-7644	193	24	understanding	understanding	NOUN
easat-7644	193	25	of	of	ADP
easat-7644	193	26	the	the	DET
easat-7644	193	27	ewom	ewom	NOUN
easat-7644	193	28	influence	influence	NOUN
easat-7644	193	29	mechanism	mechanism	NOUN
easat-7644	193	30	but	but	CCONJ
easat-7644	193	31	also	also	ADV
easat-7644	193	32	establishes	establish	VERB
easat-7644	193	33	a	a	DET
easat-7644	193	34	new	new	ADJ
easat-7644	193	35	theoretical	theoretical	ADJ
easat-7644	193	36	framework	framework	NOUN
easat-7644	193	37	that	that	PRON
easat-7644	193	38	can	can	AUX
easat-7644	193	39	guide	guide	VERB
easat-7644	193	40	future	future	ADJ
easat-7644	193	41	research	research	NOUN
easat-7644	193	42	in	in	ADP
easat-7644	193	43	this	this	DET
easat-7644	193	44	area	area	NOUN
easat-7644	193	45	.	.	PUNCT
easat-7644	194	1	overall	overall	ADV
easat-7644	194	2	,	,	PUNCT
easat-7644	194	3	the	the	DET
easat-7644	194	4	study	study	NOUN
easat-7644	194	5	advances	advance	VERB
easat-7644	194	6	theoretical	theoretical	ADJ
easat-7644	194	7	knowledge	knowledge	NOUN
easat-7644	194	8	by	by	ADP
easat-7644	194	9	combining	combine	VERB
easat-7644	194	10	traditional	traditional	ADJ
easat-7644	194	11	consumer	consumer	NOUN
easat-7644	194	12	behavior	behavior	NOUN
easat-7644	194	13	theories	theory	NOUN
easat-7644	194	14	with	with	ADP
easat-7644	194	15	modern	modern	ADJ
easat-7644	194	16	computational	computational	ADJ
easat-7644	194	17	intelligence	intelligence	NOUN
easat-7644	194	18	approaches	approach	NOUN
easat-7644	194	19	,	,	PUNCT
easat-7644	194	20	thereby	thereby	ADV
easat-7644	194	21	offering	offer	VERB
easat-7644	194	22	a	a	DET
easat-7644	194	23	comprehensive	comprehensive	ADJ
easat-7644	194	24	framework	framework	NOUN
easat-7644	194	25	that	that	PRON
easat-7644	194	26	captures	capture	VERB
easat-7644	194	27	the	the	DET
easat-7644	194	28	complexity	complexity	NOUN
easat-7644	194	29	of	of	ADP
easat-7644	194	30	ewom	ewom	NOUN
easat-7644	194	31	dynamics	dynamic	NOUN
easat-7644	194	32	across	across	ADP
easat-7644	194	33	diverse	diverse	ADJ
easat-7644	194	34	digital	digital	ADJ
easat-7644	194	35	platforms	platform	NOUN
easat-7644	194	36	.	.	PUNCT
easat-7644	195	1	5.3	5.3	NUM
easat-7644	195	2	.	.	PUNCT
easat-7644	195	3	practical	practical	ADJ
easat-7644	195	4	implications	implication	NOUN
easat-7644	195	5	the	the	DET
easat-7644	195	6	findings	finding	NOUN
easat-7644	195	7	of	of	ADP
easat-7644	195	8	this	this	DET
easat-7644	195	9	study	study	NOUN
easat-7644	195	10	offer	offer	VERB
easat-7644	195	11	actionable	actionable	ADJ
easat-7644	195	12	insights	insight	NOUN
easat-7644	195	13	for	for	ADP
easat-7644	195	14	businesses	business	NOUN
easat-7644	195	15	and	and	CCONJ
easat-7644	195	16	platform	platform	NOUN
easat-7644	195	17	operators	operator	NOUN
easat-7644	195	18	seeking	seek	VERB
easat-7644	195	19	to	to	PART
easat-7644	195	20	optimize	optimize	VERB
easat-7644	195	21	ewom	ewom	NOUN
easat-7644	195	22	strategies	strategy	NOUN
easat-7644	195	23	in	in	ADP
easat-7644	195	24	digital	digital	ADJ
easat-7644	195	25	environments	environment	NOUN
easat-7644	195	26	.	.	PUNCT
easat-7644	196	1	first	first	ADV
easat-7644	196	2	,	,	PUNCT
easat-7644	196	3	the	the	DET
easat-7644	196	4	results	result	NOUN
easat-7644	196	5	highlight	highlight	VERB
easat-7644	196	6	the	the	DET
easat-7644	196	7	importance	importance	NOUN
easat-7644	196	8	of	of	ADP
easat-7644	196	9	strengthening	strengthen	VERB
easat-7644	196	10	interpersonal	interpersonal	ADJ
easat-7644	196	11	relationships	relationship	NOUN
easat-7644	196	12	and	and	CCONJ
easat-7644	196	13	encouraging	encourage	VERB
easat-7644	196	14	authentic	authentic	ADJ
easat-7644	196	15	self	self	NOUN
easat-7644	196	16	-	-	PUNCT
easat-7644	196	17	disclosure	disclosure	NOUN
easat-7644	196	18	to	to	PART
easat-7644	196	19	enhance	enhance	VERB
easat-7644	196	20	ewom	ewom	NOUN
easat-7644	196	21	credibility	credibility	NOUN
easat-7644	196	22	.	.	PUNCT
easat-7644	197	1	companies	company	NOUN
easat-7644	197	2	should	should	AUX
easat-7644	197	3	foster	foster	VERB
easat-7644	197	4	user	user	NOUN
easat-7644	197	5	engagement	engagement	NOUN
easat-7644	197	6	on	on	ADP
easat-7644	197	7	social	social	ADJ
easat-7644	197	8	media	medium	NOUN
easat-7644	197	9	through	through	ADP
easat-7644	197	10	community	community	NOUN
easat-7644	197	11	-	-	PUNCT
easat-7644	197	12	driven	drive	VERB
easat-7644	197	13	interactions	interaction	NOUN
easat-7644	197	14	and	and	CCONJ
easat-7644	197	15	interactive	interactive	ADJ
easat-7644	197	16	marketing	marketing	NOUN
easat-7644	197	17	initiatives	initiative	NOUN
easat-7644	197	18	,	,	PUNCT
easat-7644	197	19	while	while	SCONJ
easat-7644	197	20	e	e	NOUN
easat-7644	197	21	-	-	NOUN
easat-7644	197	22	commerce	commerce	NOUN
easat-7644	197	23	platforms	platform	NOUN
easat-7644	197	24	should	should	AUX
easat-7644	197	25	focus	focus	VERB
easat-7644	197	26	on	on	ADP
easat-7644	197	27	incentivizing	incentivize	VERB
easat-7644	197	28	consumers	consumer	NOUN
easat-7644	197	29	to	to	PART
easat-7644	197	30	provide	provide	VERB
easat-7644	197	31	detailed	detailed	ADJ
easat-7644	197	32	,	,	PUNCT
easat-7644	197	33	emotionally	emotionally	ADV
easat-7644	197	34	expressive	expressive	ADJ
easat-7644	197	35	product	product	NOUN
easat-7644	197	36	reviews	review	NOUN
easat-7644	197	37	to	to	PART
easat-7644	197	38	improve	improve	VERB
easat-7644	197	39	information	information	NOUN
easat-7644	197	40	transparency	transparency	NOUN
easat-7644	197	41	and	and	CCONJ
easat-7644	197	42	reliability	reliability	NOUN
easat-7644	197	43	.	.	PUNCT
easat-7644	198	1	second	second	ADV
easat-7644	198	2	,	,	PUNCT
easat-7644	198	3	given	give	VERB
easat-7644	198	4	the	the	DET
easat-7644	198	5	moderating	moderate	VERB
easat-7644	198	6	role	role	NOUN
easat-7644	198	7	of	of	ADP
easat-7644	198	8	platform	platform	NOUN
easat-7644	198	9	type	type	NOUN
easat-7644	198	10	in	in	ADP
easat-7644	198	11	ewom	ewom	NOUN
easat-7644	198	12	effectiveness	effectiveness	NOUN
easat-7644	198	13	,	,	PUNCT
easat-7644	198	14	businesses	business	NOUN
easat-7644	198	15	must	must	AUX
easat-7644	198	16	tailor	tailor	VERB
easat-7644	198	17	their	their	PRON
easat-7644	198	18	digital	digital	ADJ
easat-7644	198	19	marketing	marketing	NOUN
easat-7644	198	20	strategies	strategy	NOUN
easat-7644	198	21	accordingly	accordingly	ADV
easat-7644	198	22	.	.	PUNCT
easat-7644	199	1	on	on	ADP
easat-7644	199	2	social	social	ADJ
easat-7644	199	3	media	medium	NOUN
easat-7644	199	4	platforms	platform	NOUN
easat-7644	199	5	,	,	PUNCT
easat-7644	199	6	leveraging	leverage	VERB
easat-7644	199	7	social	social	ADJ
easat-7644	199	8	networks	network	NOUN
easat-7644	199	9	to	to	PART
easat-7644	199	10	enhance	enhance	VERB
easat-7644	199	11	brand	brand	NOUN
easat-7644	199	12	trust	trust	NOUN
easat-7644	199	13	is	be	AUX
easat-7644	199	14	essential	essential	ADJ
easat-7644	199	15	,	,	PUNCT
easat-7644	199	16	whereas	whereas	SCONJ
easat-7644	199	17	e	e	NOUN
easat-7644	199	18	-	-	NOUN
easat-7644	199	19	commerce	commerce	NOUN
easat-7644	199	20	platforms	platform	NOUN
easat-7644	199	21	should	should	AUX
easat-7644	199	22	prioritize	prioritize	VERB
easat-7644	199	23	data	data	NOUN
easat-7644	199	24	-	-	PUNCT
easat-7644	199	25	driven	drive	VERB
easat-7644	199	26	insights	insight	NOUN
easat-7644	199	27	and	and	CCONJ
easat-7644	199	28	intelligent	intelligent	ADJ
easat-7644	199	29	algorithms	algorithm	NOUN
easat-7644	199	30	to	to	PART
easat-7644	199	31	analyze	analyze	VERB
easat-7644	199	32	user	user	NOUN
easat-7644	199	33	-	-	PUNCT
easat-7644	199	34	generated	generate	VERB
easat-7644	199	35	reviews	review	NOUN
easat-7644	199	36	,	,	PUNCT
easat-7644	199	37	optimize	optimize	VERB
easat-7644	199	38	product	product	NOUN
easat-7644	199	39	recommendations	recommendation	NOUN
easat-7644	199	40	,	,	PUNCT
easat-7644	199	41	and	and	CCONJ
easat-7644	199	42	refine	refine	VERB
easat-7644	199	43	rating	rating	NOUN
easat-7644	199	44	systems	system	NOUN
easat-7644	199	45	to	to	PART
easat-7644	199	46	better	well	ADV
easat-7644	199	47	attract	attract	VERB
easat-7644	199	48	target	target	NOUN
easat-7644	199	49	consumers	consumer	NOUN
easat-7644	199	50	.	.	PUNCT
easat-7644	200	1	lastly	lastly	ADV
easat-7644	200	2	,	,	PUNCT
easat-7644	200	3	the	the	DET
easat-7644	200	4	integration	integration	NOUN
easat-7644	200	5	of	of	ADP
easat-7644	200	6	computational	computational	ADJ
easat-7644	200	7	intelligence	intelligence	NOUN
easat-7644	200	8	techniques	technique	NOUN
easat-7644	200	9	into	into	ADP
easat-7644	200	10	ewom	ewom	NOUN
easat-7644	200	11	analysis	analysis	NOUN
easat-7644	200	12	not	not	PART
easat-7644	200	13	only	only	ADV
easat-7644	200	14	enhances	enhance	VERB
easat-7644	200	15	the	the	DET
easat-7644	200	16	empirical	empirical	ADJ
easat-7644	200	17	robustness	robustness	NOUN
easat-7644	200	18	of	of	ADP
easat-7644	200	19	traditional	traditional	ADJ
easat-7644	200	20	marketing	marketing	NOUN
easat-7644	200	21	theories	theory	NOUN
easat-7644	200	22	but	but	CCONJ
easat-7644	200	23	also	also	ADV
easat-7644	200	24	provides	provide	VERB
easat-7644	200	25	businesses	business	NOUN
easat-7644	200	26	with	with	ADP
easat-7644	200	27	advanced	advanced	ADJ
easat-7644	200	28	tools	tool	NOUN
easat-7644	200	29	for	for	ADP
easat-7644	200	30	real	real	ADJ
easat-7644	200	31	-	-	PUNCT
easat-7644	200	32	time	time	NOUN
easat-7644	200	33	monitoring	monitoring	NOUN
easat-7644	200	34	and	and	CCONJ
easat-7644	200	35	evaluation	evaluation	NOUN
easat-7644	200	36	of	of	ADP
easat-7644	200	37	marketing	marketing	NOUN
easat-7644	200	38	effectiveness	effectiveness	NOUN
easat-7644	200	39	.	.	PUNCT
easat-7644	201	1	intelligent	intelligent	ADJ
easat-7644	201	2	data	datum	NOUN
easat-7644	201	3	analytics	analytic	NOUN
easat-7644	201	4	enables	enable	VERB
easat-7644	201	5	firms	firm	NOUN
easat-7644	201	6	to	to	PART
easat-7644	201	7	dynamically	dynamically	ADV
easat-7644	201	8	adjust	adjust	VERB
easat-7644	201	9	their	their	PRON
easat-7644	201	10	strategies	strategy	NOUN
easat-7644	201	11	,	,	PUNCT
easat-7644	201	12	optimize	optimize	VERB
easat-7644	201	13	ewom	ewom	NOUN
easat-7644	201	14	dissemination	dissemination	NOUN
easat-7644	201	15	,	,	PUNCT
easat-7644	201	16	and	and	CCONJ
easat-7644	201	17	ultimately	ultimately	ADV
easat-7644	201	18	drive	drive	VERB
easat-7644	201	19	higher	high	ADJ
easat-7644	201	20	purchase	purchase	NOUN
easat-7644	201	21	intentions	intention	NOUN
easat-7644	201	22	.	.	PUNCT
easat-7644	202	1	overall	overall	ADV
easat-7644	202	2	,	,	PUNCT
easat-7644	202	3	this	this	DET
easat-7644	202	4	study	study	NOUN
easat-7644	202	5	provides	provide	VERB
easat-7644	202	6	a	a	DET
easat-7644	202	7	data	data	NOUN
easat-7644	202	8	-	-	PUNCT
easat-7644	202	9	driven	drive	VERB
easat-7644	202	10	framework	framework	NOUN
easat-7644	202	11	for	for	ADP
easat-7644	202	12	optimizing	optimize	VERB
easat-7644	202	13	cross	cross	ADJ
easat-7644	202	14	-	-	ADJ
easat-7644	202	15	platform	platform	ADJ
easat-7644	202	16	ewom	ewom	NOUN
easat-7644	202	17	strategies	strategy	NOUN
easat-7644	202	18	,	,	PUNCT
easat-7644	202	19	equipping	equip	VERB
easat-7644	202	20	businesses	business	NOUN
easat-7644	202	21	with	with	ADP
easat-7644	202	22	the	the	DET
easat-7644	202	23	tools	tool	NOUN
easat-7644	202	24	to	to	PART
easat-7644	202	25	implement	implement	VERB
easat-7644	202	26	precision	precision	NOUN
easat-7644	202	27	marketing	marketing	NOUN
easat-7644	202	28	and	and	CCONJ
easat-7644	202	29	enhance	enhance	VERB
easat-7644	202	30	competitive	competitive	ADJ
easat-7644	202	31	advantage	advantage	NOUN
easat-7644	202	32	in	in	ADP
easat-7644	202	33	the	the	DET
easat-7644	202	34	evolving	evolve	VERB
easat-7644	202	35	digital	digital	ADJ
easat-7644	202	36	marketplace	marketplace	NOUN
easat-7644	202	37	.	.	PUNCT
easat-7644	203	1	6	6	X
easat-7644	203	2	.	.	X
easat-7644	203	3	conclusion	conclusion	NOUN
easat-7644	203	4	this	this	DET
easat-7644	203	5	study	study	NOUN
easat-7644	203	6	aimed	aim	VERB
easat-7644	203	7	to	to	PART
easat-7644	203	8	examine	examine	VERB
easat-7644	203	9	the	the	DET
easat-7644	203	10	impact	impact	NOUN
easat-7644	203	11	of	of	ADP
easat-7644	203	12	electronic	electronic	ADJ
easat-7644	203	13	word	word	NOUN
easat-7644	203	14	-	-	PUNCT
easat-7644	203	15	of	of	ADP
easat-7644	203	16	-	-	PUNCT
easat-7644	203	17	mouth	mouth	NOUN
easat-7644	203	18	(	(	PUNCT
easat-7644	203	19	ewom	ewom	NOUN
easat-7644	203	20	)	)	PUNCT
easat-7644	203	21	on	on	ADP
easat-7644	203	22	consumer	consumer	NOUN
easat-7644	203	23	purchase	purchase	NOUN
easat-7644	203	24	intentions	intention	NOUN
easat-7644	203	25	by	by	ADP
easat-7644	203	26	analyzing	analyze	VERB
easat-7644	203	27	the	the	DET
easat-7644	203	28	roles	role	NOUN
easat-7644	203	29	of	of	ADP
easat-7644	203	30	relationship	relationship	NOUN
easat-7644	203	31	strength	strength	NOUN
easat-7644	203	32	and	and	CCONJ
easat-7644	203	33	self	self	NOUN
easat-7644	203	34	-	-	PUNCT
easat-7644	203	35	disclosure	disclosure	NOUN
easat-7644	203	36	,	,	PUNCT
easat-7644	203	37	as	as	ADV
easat-7644	203	38	well	well	ADV
easat-7644	203	39	as	as	ADP
easat-7644	203	40	the	the	DET
easat-7644	203	41	moderating	moderate	VERB
easat-7644	203	42	effect	effect	NOUN
easat-7644	203	43	of	of	ADP
easat-7644	203	44	platform	platform	NOUN
easat-7644	203	45	type	type	NOUN
easat-7644	203	46	(	(	PUNCT
easat-7644	203	47	social	social	ADJ
easat-7644	203	48	media	medium	NOUN
easat-7644	203	49	vs.	vs.	ADP
easat-7644	203	50	online	online	ADJ
easat-7644	203	51	shopping	shopping	NOUN
easat-7644	203	52	platforms	platform	NOUN
easat-7644	203	53	)	)	PUNCT
easat-7644	203	54	.	.	PUNCT
easat-7644	204	1	leveraging	leverage	VERB
easat-7644	204	2	computational	computational	ADJ
easat-7644	204	3	intelligence	intelligence	NOUN
easat-7644	204	4	techniques	technique	NOUN
easat-7644	204	5	,	,	PUNCT
easat-7644	204	6	this	this	DET
easat-7644	204	7	research	research	NOUN
easat-7644	204	8	employs	employ	VERB
easat-7644	204	9	a	a	DET
easat-7644	204	10	questionnaire	questionnaire	NOUN
easat-7644	204	11	survey	survey	NOUN
easat-7644	204	12	and	and	CCONJ
easat-7644	204	13	applies	apply	VERB
easat-7644	204	14	datadriven	datadriven	ADJ
easat-7644	204	15	structural	structural	ADJ
easat-7644	204	16	equation	equation	NOUN
easat-7644	204	17	modeling	modeling	NOUN
easat-7644	204	18	(	(	PUNCT
easat-7644	204	19	sem	sem	NOUN
easat-7644	204	20	)	)	PUNCT
easat-7644	204	21	to	to	PART
easat-7644	204	22	analyze	analyze	VERB
easat-7644	204	23	empirical	empirical	ADJ
easat-7644	204	24	data	datum	NOUN
easat-7644	204	25	from	from	ADP
easat-7644	204	26	402	402	NUM
easat-7644	204	27	valid	valid	ADJ
easat-7644	204	28	responses	response	NOUN
easat-7644	204	29	.	.	PUNCT
easat-7644	205	1	the	the	DET
easat-7644	205	2	results	result	NOUN
easat-7644	205	3	reveal	reveal	VERB
easat-7644	205	4	that	that	SCONJ
easat-7644	205	5	strong	strong	ADJ
easat-7644	205	6	interpersonal	interpersonal	ADJ
easat-7644	205	7	relationships	relationship	NOUN
easat-7644	205	8	and	and	CCONJ
easat-7644	205	9	high	high	ADJ
easat-7644	205	10	levels	level	NOUN
easat-7644	205	11	of	of	ADP
easat-7644	205	12	self	self	NOUN
easat-7644	205	13	-	-	PUNCT
easat-7644	205	14	disclosure	disclosure	NOUN
easat-7644	205	15	significantly	significantly	ADV
easat-7644	205	16	enhance	enhance	VERB
easat-7644	205	17	ewom	ewom	NOUN
easat-7644	205	18	credibility	credibility	NOUN
easat-7644	205	19	,	,	PUNCT
easat-7644	205	20	which	which	PRON
easat-7644	205	21	in	in	ADP
easat-7644	205	22	turn	turn	NOUN
easat-7644	205	23	serves	serve	VERB
easat-7644	205	24	as	as	ADP
easat-7644	205	25	a	a	DET
easat-7644	205	26	key	key	ADJ
easat-7644	205	27	partial	partial	ADJ
easat-7644	205	28	mediator	mediator	NOUN
easat-7644	205	29	in	in	ADP
easat-7644	205	30	reducing	reduce	VERB
easat-7644	205	31	consumer	consumer	NOUN
easat-7644	205	32	decision	decision	NOUN
easat-7644	205	33	uncertainty	uncertainty	NOUN
easat-7644	205	34	and	and	CCONJ
easat-7644	205	35	increasing	increase	VERB
easat-7644	205	36	purchase	purchase	NOUN
easat-7644	205	37	intentions	intention	NOUN
easat-7644	205	38	.	.	PUNCT
easat-7644	206	1	furthermore	furthermore	ADV
easat-7644	206	2	,	,	PUNCT
easat-7644	206	3	platform	platform	NOUN
easat-7644	206	4	type	type	NOUN
easat-7644	206	5	plays	play	VERB
easat-7644	206	6	a	a	DET
easat-7644	206	7	significant	significant	ADJ
easat-7644	206	8	moderating	moderate	VERB
easat-7644	206	9	role	role	NOUN
easat-7644	206	10	:	:	PUNCT
easat-7644	206	11	on	on	ADP
easat-7644	206	12	social	social	ADJ
easat-7644	206	13	media	medium	NOUN
easat-7644	206	14	platforms	platform	NOUN
easat-7644	206	15	,	,	PUNCT
easat-7644	206	16	relationship	relationship	NOUN
easat-7644	206	17	strength	strength	NOUN
easat-7644	206	18	has	have	VERB
easat-7644	206	19	a	a	DET
easat-7644	206	20	stronger	strong	ADJ
easat-7644	206	21	positive	positive	ADJ
easat-7644	206	22	impact	impact	NOUN
easat-7644	206	23	on	on	ADP
easat-7644	206	24	ewom	ewom	NOUN
easat-7644	206	25	credibility	credibility	NOUN
easat-7644	206	26	,	,	PUNCT
easat-7644	206	27	whereas	whereas	SCONJ
easat-7644	206	28	on	on	ADP
easat-7644	206	29	online	online	ADJ
easat-7644	206	30	shopping	shopping	NOUN
easat-7644	206	31	platforms	platform	NOUN
easat-7644	206	32	,	,	PUNCT
easat-7644	206	33	self	self	NOUN
easat-7644	206	34	-	-	PUNCT
easat-7644	206	35	disclosure	disclosure	NOUN
easat-7644	206	36	exerts	exert	VERB
easat-7644	206	37	a	a	DET
easat-7644	206	38	greater	great	ADJ
easat-7644	206	39	influence	influence	NOUN
easat-7644	206	40	.	.	PUNCT
easat-7644	207	1	theoretically	theoretically	ADV
easat-7644	207	2	,	,	PUNCT
easat-7644	207	3	this	this	DET
easat-7644	207	4	study	study	NOUN
easat-7644	207	5	integrates	integrate	VERB
easat-7644	207	6	relational	relational	ADJ
easat-7644	207	7	and	and	CCONJ
easat-7644	207	8	informational	informational	ADJ
easat-7644	207	9	factors	factor	NOUN
easat-7644	207	10	,	,	PUNCT
easat-7644	207	11	enriching	enrich	VERB
easat-7644	207	12	the	the	DET
easat-7644	207	13	information	information	NOUN
easat-7644	207	14	adoption	adoption	NOUN
easat-7644	207	15	model	model	NOUN
easat-7644	207	16	and	and	CCONJ
easat-7644	207	17	trust	trust	NOUN
easat-7644	207	18	transfer	transfer	NOUN
easat-7644	207	19	theory	theory	NOUN
easat-7644	207	20	while	while	SCONJ
easat-7644	207	21	offering	offer	VERB
easat-7644	207	22	a	a	DET
easat-7644	207	23	novel	novel	ADJ
easat-7644	207	24	framework	framework	NOUN
easat-7644	207	25	for	for	ADP
easat-7644	207	26	understanding	understand	VERB
easat-7644	207	27	ewom	ewom	NOUN
easat-7644	207	28	dynamics	dynamic	NOUN
easat-7644	207	29	.	.	PUNCT
easat-7644	208	1	additionally	additionally	ADV
easat-7644	208	2	,	,	PUNCT
easat-7644	208	3	by	by	ADP
easat-7644	208	4	incorporating	incorporate	VERB
easat-7644	208	5	computational	computational	ADJ
easat-7644	208	6	intelligence	intelligence	NOUN
easat-7644	208	7	-	-	PUNCT
easat-7644	208	8	driven	drive	VERB
easat-7644	208	9	analytics	analytic	NOUN
easat-7644	208	10	,	,	PUNCT
easat-7644	208	11	this	this	DET
easat-7644	208	12	research	research	NOUN
easat-7644	208	13	enhances	enhance	VERB
easat-7644	208	14	traditional	traditional	ADJ
easat-7644	208	15	ewom	ewom	NOUN
easat-7644	208	16	modeling	modeling	NOUN
easat-7644	208	17	by	by	ADP
easat-7644	208	18	leveraging	leverage	VERB
easat-7644	208	19	intelligent	intelligent	ADJ
easat-7644	208	20	data	datum	NOUN
easat-7644	208	21	processing	processing	NOUN
easat-7644	208	22	methods	method	NOUN
easat-7644	208	23	to	to	PART
easat-7644	208	24	uncover	uncover	VERB
easat-7644	208	25	complex	complex	ADJ
easat-7644	208	26	behavioral	behavioral	ADJ
easat-7644	208	27	patterns	pattern	NOUN
easat-7644	208	28	.	.	PUNCT
easat-7644	209	1	practically	practically	ADV
easat-7644	209	2	,	,	PUNCT
easat-7644	209	3	the	the	DET
easat-7644	209	4	findings	finding	NOUN
easat-7644	209	5	provide	provide	VERB
easat-7644	209	6	valuable	valuable	ADJ
easat-7644	209	7	insights	insight	NOUN
easat-7644	209	8	for	for	ADP
easat-7644	209	9	businesses	business	NOUN
easat-7644	209	10	in	in	ADP
easat-7644	209	11	developing	develop	VERB
easat-7644	209	12	data	data	NOUN
easat-7644	209	13	-	-	PUNCT
easat-7644	209	14	driven	drive	VERB
easat-7644	209	15	and	and	CCONJ
easat-7644	209	16	platform	platform	NOUN
easat-7644	209	17	-	-	PUNCT
easat-7644	209	18	specific	specific	ADJ
easat-7644	209	19	ewom	ewom	NOUN
easat-7644	209	20	strategies	strategy	NOUN
easat-7644	209	21	.	.	PUNCT
easat-7644	210	1	the	the	DET
easat-7644	210	2	study	study	NOUN
easat-7644	210	3	underscores	underscore	VERB
easat-7644	210	4	the	the	DET
easat-7644	210	5	importance	importance	NOUN
easat-7644	210	6	of	of	ADP
easat-7644	210	7	fostering	foster	VERB
easat-7644	210	8	user	user	NOUN
easat-7644	210	9	engagement	engagement	NOUN
easat-7644	210	10	,	,	PUNCT
easat-7644	210	11	encouraging	encourage	VERB
easat-7644	210	12	authentic	authentic	ADJ
easat-7644	210	13	self	self	NOUN
easat-7644	210	14	-	-	PUNCT
easat-7644	210	15	disclosure	disclosure	NOUN
easat-7644	210	16	,	,	PUNCT
easat-7644	210	17	and	and	CCONJ
easat-7644	210	18	optimizing	optimize	VERB
easat-7644	210	19	review	review	NOUN
easat-7644	210	20	systems	system	NOUN
easat-7644	210	21	through	through	ADP
easat-7644	210	22	intelligent	intelligent	ADJ
easat-7644	210	23	algorithms	algorithm	NOUN
easat-7644	210	24	to	to	PART
easat-7644	210	25	enhance	enhance	VERB
easat-7644	210	26	consumer	consumer	NOUN
easat-7644	210	27	trust	trust	NOUN
easat-7644	210	28	and	and	CCONJ
easat-7644	210	29	maximize	maximize	VERB
easat-7644	210	30	ewom	ewom	NOUN
easat-7644	210	31	effectiveness	effectiveness	NOUN
easat-7644	210	32	.	.	PUNCT
easat-7644	211	1	3045	3045	NUM
easat-7644	211	2	edelweiss	edelweiss	PROPN
easat-7644	211	3	applied	apply	VERB
easat-7644	211	4	science	science	NOUN
easat-7644	211	5	and	and	CCONJ
easat-7644	211	6	technology	technology	NOUN
easat-7644	211	7	issn	issn	PROPN
easat-7644	211	8	:	:	PUNCT
easat-7644	211	9	2576	2576	NUM
easat-7644	211	10	-	-	SYM
easat-7644	211	11	8484	8484	NUM
easat-7644	211	12	vol	vol	NOUN
easat-7644	211	13	.	.	PROPN
easat-7644	212	1	9	9	NUM
easat-7644	212	2	,	,	PUNCT
easat-7644	212	3	no	no	INTJ
easat-7644	212	4	.	.	NOUN
easat-7644	212	5	5	5	NUM
easat-7644	212	6	:	:	SYM
easat-7644	212	7	3032	3032	NUM
easat-7644	212	8	-	-	SYM
easat-7644	212	9	3045	3045	NUM
easat-7644	212	10	,	,	PUNCT
easat-7644	212	11	2025	2025	NUM
easat-7644	212	12	doi	doi	NOUN
easat-7644	212	13	:	:	PUNCT
easat-7644	212	14	10.55214/25768484.v9i5.7644	10.55214/25768484.v9i5.7644	NUM
easat-7644	212	15	©	©	PROPN
easat-7644	212	16	2025	2025	NUM
easat-7644	212	17	by	by	ADP
easat-7644	212	18	the	the	DET
easat-7644	212	19	authors	author	NOUN
easat-7644	212	20	;	;	PUNCT
easat-7644	212	21	licensee	licensee	PROPN
easat-7644	212	22	learning	learn	VERB
easat-7644	212	23	gate	gate	NOUN
easat-7644	212	24	despite	despite	SCONJ
easat-7644	212	25	its	its	PRON
easat-7644	212	26	meaningful	meaningful	ADJ
easat-7644	212	27	contributions	contribution	NOUN
easat-7644	212	28	,	,	PUNCT
easat-7644	212	29	this	this	DET
easat-7644	212	30	study	study	NOUN
easat-7644	212	31	has	have	VERB
easat-7644	212	32	certain	certain	ADJ
easat-7644	212	33	limitations	limitation	NOUN
easat-7644	212	34	,	,	PUNCT
easat-7644	212	35	including	include	VERB
easat-7644	212	36	the	the	DET
easat-7644	212	37	restricted	restricted	ADJ
easat-7644	212	38	sample	sample	NOUN
easat-7644	212	39	scope	scope	NOUN
easat-7644	212	40	and	and	CCONJ
easat-7644	212	41	the	the	DET
easat-7644	212	42	cross	cross	ADJ
easat-7644	212	43	-	-	ADJ
easat-7644	212	44	sectional	sectional	ADJ
easat-7644	212	45	nature	nature	NOUN
easat-7644	212	46	of	of	ADP
easat-7644	212	47	the	the	DET
easat-7644	212	48	data	datum	NOUN
easat-7644	212	49	.	.	PUNCT
easat-7644	213	1	future	future	ADJ
easat-7644	213	2	research	research	NOUN
easat-7644	213	3	should	should	AUX
easat-7644	213	4	expand	expand	VERB
easat-7644	213	5	the	the	DET
easat-7644	213	6	sample	sample	NOUN
easat-7644	213	7	size	size	NOUN
easat-7644	213	8	and	and	CCONJ
easat-7644	213	9	adopt	adopt	VERB
easat-7644	213	10	advanced	advanced	ADJ
easat-7644	213	11	computational	computational	ADJ
easat-7644	213	12	intelligence	intelligence	NOUN
easat-7644	213	13	methodologies	methodology	NOUN
easat-7644	213	14	,	,	PUNCT
easat-7644	213	15	such	such	ADJ
easat-7644	213	16	as	as	ADP
easat-7644	213	17	machine	machine	NOUN
easat-7644	213	18	learning	learning	NOUN
easat-7644	213	19	and	and	CCONJ
easat-7644	213	20	predictive	predictive	ADJ
easat-7644	213	21	analytics	analytic	NOUN
easat-7644	213	22	,	,	PUNCT
easat-7644	213	23	to	to	PART
easat-7644	213	24	further	far	ADV
easat-7644	213	25	validate	validate	VERB
easat-7644	213	26	causal	causal	ADJ
easat-7644	213	27	relationships	relationship	NOUN
easat-7644	213	28	and	and	CCONJ
easat-7644	213	29	refine	refine	VERB
easat-7644	213	30	ewom	ewom	NOUN
easat-7644	213	31	strategies	strategy	NOUN
easat-7644	213	32	.	.	PUNCT
easat-7644	214	1	overall	overall	ADV
easat-7644	214	2	,	,	PUNCT
easat-7644	214	3	this	this	DET
easat-7644	214	4	study	study	NOUN
easat-7644	214	5	provides	provide	VERB
easat-7644	214	6	a	a	DET
easat-7644	214	7	robust	robust	ADJ
easat-7644	214	8	theoretical	theoretical	ADJ
easat-7644	214	9	and	and	CCONJ
easat-7644	214	10	empirical	empirical	ADJ
easat-7644	214	11	foundation	foundation	NOUN
easat-7644	214	12	for	for	ADP
easat-7644	214	13	understanding	understand	VERB
easat-7644	214	14	consumer	consumer	NOUN
easat-7644	214	15	behavior	behavior	NOUN
easat-7644	214	16	in	in	ADP
easat-7644	214	17	digital	digital	ADJ
easat-7644	214	18	environments	environment	NOUN
easat-7644	214	19	and	and	CCONJ
easat-7644	214	20	offers	offer	VERB
easat-7644	214	21	ai	ai	ADJ
easat-7644	214	22	-	-	PUNCT
easat-7644	214	23	enhanced	enhance	VERB
easat-7644	214	24	practical	practical	ADJ
easat-7644	214	25	implications	implication	NOUN
easat-7644	214	26	for	for	ADP
easat-7644	214	27	businesses	business	NOUN
easat-7644	214	28	seeking	seek	VERB
easat-7644	214	29	to	to	PART
easat-7644	214	30	optimize	optimize	VERB
easat-7644	214	31	their	their	PRON
easat-7644	214	32	marketing	marketing	NOUN
easat-7644	214	33	strategies	strategy	NOUN
easat-7644	214	34	in	in	ADP
easat-7644	214	35	an	an	DET
easat-7644	214	36	increasingly	increasingly	ADV
easat-7644	214	37	competitive	competitive	ADJ
easat-7644	214	38	landscape	landscape	NOUN
easat-7644	214	39	.	.	PUNCT
easat-7644	215	1	transparency	transparency	NOUN
easat-7644	215	2	:	:	PUNCT
easat-7644	215	3	the	the	DET
easat-7644	215	4	authors	author	NOUN
easat-7644	215	5	confirm	confirm	VERB
easat-7644	215	6	that	that	SCONJ
easat-7644	215	7	the	the	DET
easat-7644	215	8	manuscript	manuscript	NOUN
easat-7644	215	9	is	be	AUX
easat-7644	215	10	an	an	DET
easat-7644	215	11	honest	honest	ADJ
easat-7644	215	12	,	,	PUNCT
easat-7644	215	13	accurate	accurate	ADJ
easat-7644	215	14	,	,	PUNCT
easat-7644	215	15	and	and	CCONJ
easat-7644	215	16	transparent	transparent	ADJ
easat-7644	215	17	account	account	NOUN
easat-7644	215	18	of	of	ADP
easat-7644	215	19	the	the	DET
easat-7644	215	20	study	study	NOUN
easat-7644	215	21	;	;	PUNCT
easat-7644	215	22	that	that	SCONJ
easat-7644	215	23	no	no	DET
easat-7644	215	24	vital	vital	ADJ
easat-7644	215	25	features	feature	NOUN
easat-7644	215	26	of	of	ADP
easat-7644	215	27	the	the	DET
easat-7644	215	28	study	study	NOUN
easat-7644	215	29	have	have	AUX
easat-7644	215	30	been	be	AUX
easat-7644	215	31	omitted	omit	VERB
easat-7644	215	32	;	;	PUNCT
easat-7644	215	33	and	and	CCONJ
easat-7644	215	34	that	that	SCONJ
easat-7644	215	35	any	any	DET
easat-7644	215	36	discrepancies	discrepancy	NOUN
easat-7644	215	37	from	from	ADP
easat-7644	215	38	the	the	DET
easat-7644	215	39	study	study	NOUN
easat-7644	215	40	as	as	SCONJ
easat-7644	215	41	planned	plan	VERB
easat-7644	215	42	have	have	AUX
easat-7644	215	43	been	be	AUX
easat-7644	215	44	explained	explain	VERB
easat-7644	215	45	.	.	PUNCT
easat-7644	216	1	this	this	DET
easat-7644	216	2	study	study	NOUN
easat-7644	216	3	followed	follow	VERB
easat-7644	216	4	all	all	DET
easat-7644	216	5	ethical	ethical	ADJ
easat-7644	216	6	practices	practice	NOUN
easat-7644	216	7	during	during	ADP
easat-7644	216	8	writing	writing	NOUN
easat-7644	216	9	.	.	PUNCT
easat-7644	217	1	copyright	copyright	NOUN
easat-7644	217	2	:	:	PUNCT
easat-7644	217	3	©	©	PROPN
easat-7644	217	4	2025	2025	NUM
easat-7644	217	5	by	by	ADP
easat-7644	217	6	the	the	DET
easat-7644	217	7	authors	author	NOUN
easat-7644	217	8	.	.	PUNCT
easat-7644	218	1	this	this	DET
easat-7644	218	2	open	open	ADJ
easat-7644	218	3	-	-	PUNCT
easat-7644	218	4	access	access	NOUN
easat-7644	218	5	article	article	NOUN
easat-7644	218	6	is	be	AUX
easat-7644	218	7	distributed	distribute	VERB
easat-7644	218	8	under	under	ADP
easat-7644	218	9	the	the	DET
easat-7644	218	10	terms	term	NOUN
easat-7644	218	11	and	and	CCONJ
easat-7644	218	12	conditions	condition	NOUN
easat-7644	218	13	of	of	ADP
easat-7644	218	14	the	the	DET
easat-7644	218	15	creative	creative	ADJ
easat-7644	218	16	commons	common	NOUN
easat-7644	218	17	attribution	attribution	NOUN
easat-7644	218	18	(	(	PUNCT
easat-7644	218	19	cc	cc	NOUN
easat-7644	218	20	by	by	ADP
easat-7644	218	21	)	)	PUNCT
easat-7644	218	22	license	license	NOUN
easat-7644	218	23	(	(	PUNCT
easat-7644	218	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-7644	218	25	)	)	PUNCT
easat-7644	218	26	.	.	PUNCT
easat-7644	219	1	references	reference	NOUN
easat-7644	219	2	[	[	X
easat-7644	219	3	1	1	NUM
easat-7644	219	4	]	]	PUNCT
easat-7644	219	5	c.	c.	PROPN
easat-7644	219	6	m.	m.	PROPN
easat-7644	219	7	cheung	cheung	PROPN
easat-7644	219	8	,	,	PUNCT
easat-7644	219	9	m.	m.	PROPN
easat-7644	219	10	k.	k.	PROPN
easat-7644	219	11	lee	lee	PROPN
easat-7644	219	12	,	,	PUNCT
easat-7644	219	13	and	and	CCONJ
easat-7644	219	14	n.	n.	PROPN
easat-7644	219	15	rabjohn	rabjohn	PROPN
easat-7644	219	16	,	,	PUNCT
easat-7644	219	17	"	"	PUNCT
easat-7644	219	18	the	the	DET
easat-7644	219	19	impact	impact	NOUN
easat-7644	219	20	of	of	ADP
easat-7644	219	21	electronic	electronic	ADJ
easat-7644	219	22	word‐of‐mouth	word‐of‐mouth	PROPN
easat-7644	219	23	:	:	PUNCT
easat-7644	219	24	the	the	DET
easat-7644	219	25	adoption	adoption	NOUN
easat-7644	219	26	of	of	ADP
easat-7644	219	27	online	online	ADJ
easat-7644	219	28	opinions	opinion	NOUN
easat-7644	219	29	in	in	ADP
easat-7644	219	30	online	online	ADJ
easat-7644	219	31	customer	customer	NOUN
easat-7644	219	32	communities	community	NOUN
easat-7644	219	33	,	,	PUNCT
easat-7644	219	34	"	"	PUNCT
easat-7644	219	35	internet	internet	NOUN
easat-7644	219	36	research	research	NOUN
easat-7644	219	37	,	,	PUNCT
easat-7644	219	38	vol	vol	NOUN
easat-7644	219	39	.	.	PROPN
easat-7644	219	40	18	18	NUM
easat-7644	219	41	,	,	PUNCT
easat-7644	219	42	no	no	INTJ
easat-7644	219	43	.	.	NOUN
easat-7644	219	44	3	3	NUM
easat-7644	219	45	,	,	PUNCT
easat-7644	219	46	pp	pp	ADJ
easat-7644	219	47	.	.	PUNCT
easat-7644	220	1	229	229	NUM
easat-7644	220	2	-	-	SYM
easat-7644	220	3	247	247	NUM
easat-7644	220	4	,	,	PUNCT
easat-7644	220	5	2008	2008	NUM
easat-7644	220	6	.	.	PUNCT
easat-7644	221	1	https://doi.org/10.1108/10662240810883290	https://doi.org/10.1108/10662240810883290	X
easat-7644	222	1	[	[	X
easat-7644	222	2	2	2	X
easat-7644	222	3	]	]	PUNCT
easat-7644	222	4	k.	k.	PROPN
easat-7644	222	5	j.	j.	PROPN
easat-7644	222	6	stewart	stewart	PROPN
easat-7644	222	7	,	,	PUNCT
easat-7644	222	8	"	"	PUNCT
easat-7644	222	9	trust	trust	NOUN
easat-7644	222	10	transfer	transfer	NOUN
easat-7644	222	11	on	on	ADP
easat-7644	222	12	the	the	DET
easat-7644	222	13	world	world	NOUN
easat-7644	222	14	wide	wide	ADJ
easat-7644	222	15	web	web	NOUN
easat-7644	222	16	,	,	PUNCT
easat-7644	222	17	"	"	PUNCT
easat-7644	222	18	organization	organization	NOUN
easat-7644	222	19	science	science	NOUN
easat-7644	222	20	,	,	PUNCT
easat-7644	222	21	vol	vol	NOUN
easat-7644	222	22	.	.	PROPN
easat-7644	223	1	14	14	NUM
easat-7644	223	2	,	,	PUNCT
easat-7644	223	3	no	no	INTJ
easat-7644	223	4	.	.	NOUN
easat-7644	223	5	1	1	NUM
easat-7644	223	6	,	,	PUNCT
easat-7644	223	7	pp	pp	ADJ
easat-7644	223	8	.	.	PUNCT
easat-7644	224	1	5	5	NUM
easat-7644	224	2	-	-	SYM
easat-7644	224	3	17	17	NUM
easat-7644	224	4	,	,	PUNCT
easat-7644	224	5	2003	2003	NUM
easat-7644	224	6	.	.	PUNCT
easat-7644	225	1	https://doi.org/10.1287/orsc.14.1.5.12810	https://doi.org/10.1287/orsc.14.1.5.12810	PRON
easat-7644	226	1	[	[	X
easat-7644	226	2	3	3	NUM
easat-7644	226	3	]	]	PUNCT
easat-7644	226	4	m.	m.	NOUN
easat-7644	226	5	s.	s.	PROPN
easat-7644	226	6	granovetter	granovetter	PROPN
easat-7644	226	7	,	,	PUNCT
easat-7644	226	8	"	"	PUNCT
easat-7644	226	9	the	the	DET
easat-7644	226	10	strength	strength	NOUN
easat-7644	226	11	of	of	ADP
easat-7644	226	12	weak	weak	ADJ
easat-7644	226	13	ties	tie	NOUN
easat-7644	226	14	,	,	PUNCT
easat-7644	226	15	"	"	PUNCT
easat-7644	226	16	american	american	ADJ
easat-7644	226	17	journal	journal	PROPN
easat-7644	226	18	of	of	ADP
easat-7644	226	19	sociology	sociology	NOUN
easat-7644	226	20	,	,	PUNCT
easat-7644	226	21	vol	vol	NOUN
easat-7644	226	22	.	.	PROPN
easat-7644	226	23	78	78	NUM
easat-7644	226	24	,	,	PUNCT
easat-7644	226	25	no	no	INTJ
easat-7644	226	26	.	.	NOUN
easat-7644	226	27	6	6	NUM
easat-7644	226	28	,	,	PUNCT
easat-7644	226	29	pp	pp	ADJ
easat-7644	226	30	.	.	PUNCT
easat-7644	226	31	1360	1360	NUM
easat-7644	226	32	-	-	SYM
easat-7644	226	33	1380	1380	NUM
easat-7644	226	34	,	,	PUNCT
easat-7644	226	35	1973	1973	NUM
easat-7644	226	36	.	.	PUNCT
easat-7644	226	37	https://doi.org/10.1086/225469	https://doi.org/10.1086/225469	X
easat-7644	227	1	[	[	X
easat-7644	227	2	4	4	NUM
easat-7644	227	3	]	]	PUNCT
easat-7644	227	4	m.	m.	NOUN
easat-7644	227	5	n.	n.	PROPN
easat-7644	227	6	hajli	hajli	PROPN
easat-7644	227	7	,	,	PUNCT
easat-7644	227	8	j.	j.	PROPN
easat-7644	227	9	sims	sims	PROPN
easat-7644	227	10	,	,	PUNCT
easat-7644	227	11	and	and	CCONJ
easat-7644	227	12	a.	a.	PROPN
easat-7644	227	13	h.	h.	PROPN
easat-7644	227	14	zadeh	zadeh	PROPN
easat-7644	227	15	,	,	PUNCT
easat-7644	227	16	"	"	PUNCT
easat-7644	227	17	trust	trust	NOUN
easat-7644	227	18	in	in	ADP
easat-7644	227	19	social	social	ADJ
easat-7644	227	20	media	medium	NOUN
easat-7644	227	21	and	and	CCONJ
easat-7644	227	22	purchase	purchase	NOUN
easat-7644	227	23	intentions	intention	NOUN
easat-7644	227	24	:	:	PUNCT
easat-7644	227	25	the	the	DET
easat-7644	227	26	moderating	moderate	VERB
easat-7644	227	27	role	role	NOUN
easat-7644	227	28	of	of	ADP
easat-7644	227	29	relationship	relationship	NOUN
easat-7644	227	30	strength	strength	NOUN
easat-7644	227	31	,	,	PUNCT
easat-7644	227	32	"	"	PUNCT
easat-7644	227	33	journal	journal	NOUN
easat-7644	227	34	of	of	ADP
easat-7644	227	35	strategic	strategic	ADJ
easat-7644	227	36	marketing	marketing	NOUN
easat-7644	227	37	,	,	PUNCT
easat-7644	227	38	vol	vol	NOUN
easat-7644	227	39	.	.	PROPN
easat-7644	227	40	29	29	NUM
easat-7644	227	41	,	,	PUNCT
easat-7644	227	42	no	no	INTJ
easat-7644	227	43	.	.	NOUN
easat-7644	227	44	5	5	NUM
easat-7644	227	45	,	,	PUNCT
easat-7644	227	46	pp	pp	ADJ
easat-7644	227	47	.	.	PUNCT
easat-7644	228	1	415–430	415–430	NUM
easat-7644	228	2	,	,	PUNCT
easat-7644	228	3	2021	2021	NUM
easat-7644	228	4	.	.	PUNCT
easat-7644	229	1	https://doi.org/10.1016/j.jbusres.2016.10.004	https://doi.org/10.1016/j.jbusres.2016.10.004	NOUN
easat-7644	230	1	[	[	X
easat-7644	230	2	5	5	X
easat-7644	230	3	]	]	PUNCT
easat-7644	230	4	j.	j.	PROPN
easat-7644	230	5	b.	b.	PROPN
easat-7644	230	6	walther	walther	PROPN
easat-7644	230	7	,	,	PUNCT
easat-7644	230	8	"	"	PUNCT
easat-7644	230	9	computer	computer	NOUN
easat-7644	230	10	-	-	PUNCT
easat-7644	230	11	mediated	mediate	VERB
easat-7644	230	12	communication	communication	NOUN
easat-7644	230	13	:	:	PUNCT
easat-7644	230	14	impersonal	impersonal	ADJ
easat-7644	230	15	,	,	PUNCT
easat-7644	230	16	interpersonal	interpersonal	ADJ
easat-7644	230	17	,	,	PUNCT
easat-7644	230	18	and	and	CCONJ
easat-7644	230	19	hyperpersonal	hyperpersonal	ADJ
easat-7644	230	20	interaction	interaction	NOUN
easat-7644	230	21	,	,	PUNCT
easat-7644	230	22	"	"	PUNCT
easat-7644	230	23	communication	communication	NOUN
easat-7644	230	24	research	research	NOUN
easat-7644	230	25	,	,	PUNCT
easat-7644	230	26	vol	vol	NOUN
easat-7644	230	27	.	.	PROPN
easat-7644	230	28	23	23	NUM
easat-7644	230	29	,	,	PUNCT
easat-7644	230	30	no	no	INTJ
easat-7644	230	31	.	.	NOUN
easat-7644	230	32	1	1	NUM
easat-7644	230	33	,	,	PUNCT
easat-7644	230	34	pp	pp	ADJ
easat-7644	230	35	.	.	PUNCT
easat-7644	231	1	3	3	NUM
easat-7644	231	2	-	-	SYM
easat-7644	231	3	43	43	NUM
easat-7644	231	4	,	,	PUNCT
easat-7644	231	5	1996	1996	NUM
easat-7644	231	6	.	.	PUNCT
easat-7644	232	1	https://doi.org/10.1177/009365096023001001	https://doi.org/10.1177/009365096023001001	X
easat-7644	233	1	[	[	X
easat-7644	233	2	6	6	NUM
easat-7644	233	3	]	]	PUNCT
easat-7644	233	4	z.	z.	PROPN
easat-7644	233	5	bao	bao	PROPN
easat-7644	233	6	and	and	CCONJ
easat-7644	233	7	y.	y.	PROPN
easat-7644	233	8	zhu	zhu	PROPN
easat-7644	233	9	,	,	PUNCT
easat-7644	233	10	"	"	PUNCT
easat-7644	233	11	understanding	understand	VERB
easat-7644	233	12	online	online	ADJ
easat-7644	233	13	reviews	review	NOUN
easat-7644	233	14	adoption	adoption	NOUN
easat-7644	233	15	in	in	ADP
easat-7644	233	16	social	social	ADJ
easat-7644	233	17	network	network	NOUN
easat-7644	233	18	communities	community	NOUN
easat-7644	233	19	:	:	PUNCT
easat-7644	233	20	an	an	DET
easat-7644	233	21	extension	extension	NOUN
easat-7644	233	22	of	of	ADP
easat-7644	233	23	the	the	DET
easat-7644	233	24	information	information	NOUN
easat-7644	233	25	adoption	adoption	NOUN
easat-7644	233	26	model	model	NOUN
easat-7644	233	27	,	,	PUNCT
easat-7644	233	28	"	"	PUNCT
easat-7644	233	29	information	information	NOUN
easat-7644	233	30	technology	technology	NOUN
easat-7644	233	31	&	&	CCONJ
easat-7644	233	32	people	people	NOUN
easat-7644	233	33	,	,	PUNCT
easat-7644	233	34	vol	vol	NOUN
easat-7644	233	35	.	.	PROPN
easat-7644	233	36	38	38	NUM
easat-7644	233	37	,	,	PUNCT
easat-7644	233	38	no	no	INTJ
easat-7644	233	39	.	.	NOUN
easat-7644	233	40	1	1	NUM
easat-7644	233	41	,	,	PUNCT
easat-7644	233	42	pp	pp	ADJ
easat-7644	233	43	.	.	PUNCT
easat-7644	233	44	48	48	NUM
easat-7644	233	45	-	-	SYM
easat-7644	233	46	69	69	NUM
easat-7644	233	47	,	,	PUNCT
easat-7644	233	48	2025	2025	NUM
easat-7644	233	49	.	.	PUNCT
easat-7644	234	1	https://doi.org/10.1108/itp-03-2022-0158	https://doi.org/10.1108/itp-03-2022-0158	NOUN
easat-7644	235	1	[	[	X
easat-7644	235	2	7	7	X
easat-7644	235	3	]	]	X
easat-7644	235	4	i.	i.	PROPN
easat-7644	235	5	erkan	erkan	PROPN
easat-7644	235	6	and	and	CCONJ
easat-7644	235	7	c.	c.	PROPN
easat-7644	235	8	evans	evans	PROPN
easat-7644	235	9	,	,	PUNCT
easat-7644	235	10	"	"	PUNCT
easat-7644	235	11	the	the	DET
easat-7644	235	12	influence	influence	NOUN
easat-7644	235	13	of	of	ADP
easat-7644	235	14	ewom	ewom	NOUN
easat-7644	235	15	in	in	ADP
easat-7644	235	16	social	social	ADJ
easat-7644	235	17	media	medium	NOUN
easat-7644	235	18	on	on	ADP
easat-7644	235	19	consumers	consumer	NOUN
easat-7644	235	20	’	'	PUNCT
easat-7644	235	21	purchase	purchase	NOUN
easat-7644	235	22	intentions	intention	NOUN
easat-7644	235	23	:	:	PUNCT
easat-7644	235	24	an	an	DET
easat-7644	235	25	extended	extended	ADJ
easat-7644	235	26	approach	approach	NOUN
easat-7644	235	27	to	to	ADP
easat-7644	235	28	information	information	NOUN
easat-7644	235	29	adoption	adoption	NOUN
easat-7644	235	30	,	,	PUNCT
easat-7644	235	31	"	"	PUNCT
easat-7644	235	32	computers	computer	NOUN
easat-7644	235	33	in	in	ADP
easat-7644	235	34	human	human	ADJ
easat-7644	235	35	behavior	behavior	NOUN
easat-7644	235	36	,	,	PUNCT
easat-7644	235	37	vol	vol	NOUN
easat-7644	235	38	.	.	PROPN
easat-7644	235	39	61	61	NUM
easat-7644	235	40	,	,	PUNCT
easat-7644	235	41	pp	pp	ADJ
easat-7644	235	42	.	.	PUNCT
easat-7644	236	1	47	47	NUM
easat-7644	236	2	-	-	SYM
easat-7644	236	3	55	55	NUM
easat-7644	236	4	,	,	PUNCT
easat-7644	236	5	2016	2016	NUM
easat-7644	236	6	.	.	PUNCT
easat-7644	237	1	https://doi.org/10.1016/j.chb.2016.03.003	https://doi.org/10.1016/j.chb.2016.03.003	PROPN
easat-7644	238	1	[	[	X
easat-7644	238	2	8	8	NUM
easat-7644	238	3	]	]	PUNCT
easat-7644	238	4	l.	l.	PROPN
easat-7644	238	5	chen	chen	PROPN
easat-7644	238	6	,	,	PUNCT
easat-7644	238	7	h.-t	h.-t	NOUN
easat-7644	238	8	.	.	PUNCT
easat-7644	239	1	huam	huam	VERB
easat-7644	239	2	,	,	PUNCT
easat-7644	239	3	and	and	CCONJ
easat-7644	239	4	s.-k	s.-k	PROPN
easat-7644	239	5	.	.	PUNCT
easat-7644	240	1	chan	chan	PROPN
easat-7644	240	2	,	,	PUNCT
easat-7644	240	3	"	"	PUNCT
easat-7644	240	4	self	self	NOUN
easat-7644	240	5	-	-	PUNCT
easat-7644	240	6	disclosure	disclosure	NOUN
easat-7644	240	7	,	,	PUNCT
easat-7644	240	8	para	para	NOUN
easat-7644	240	9	-	-	PUNCT
easat-7644	240	10	social	social	ADJ
easat-7644	240	11	relationship	relationship	NOUN
easat-7644	240	12	,	,	PUNCT
easat-7644	240	13	ambivalent	ambivalent	ADJ
easat-7644	240	14	attitude	attitude	NOUN
easat-7644	240	15	,	,	PUNCT
easat-7644	240	16	and	and	CCONJ
easat-7644	240	17	purchase	purchase	NOUN
easat-7644	240	18	intention	intention	NOUN
easat-7644	240	19	,	,	PUNCT
easat-7644	240	20	"	"	PUNCT
easat-7644	240	21	international	international	ADJ
easat-7644	240	22	journal	journal	NOUN
easat-7644	240	23	of	of	ADP
easat-7644	240	24	social	social	ADJ
easat-7644	240	25	sciences	science	NOUN
easat-7644	240	26	and	and	CCONJ
easat-7644	240	27	economic	economic	ADJ
easat-7644	240	28	management	management	NOUN
easat-7644	240	29	,	,	PUNCT
easat-7644	240	30	vol	vol	NOUN
easat-7644	240	31	.	.	PROPN
easat-7644	240	32	5	5	NUM
easat-7644	240	33	,	,	PUNCT
easat-7644	240	34	no	no	INTJ
easat-7644	240	35	.	.	NOUN
easat-7644	240	36	2	2	NUM
easat-7644	240	37	,	,	PUNCT
easat-7644	240	38	pp	pp	ADJ
easat-7644	240	39	.	.	PUNCT
easat-7644	241	1	9	9	NUM
easat-7644	241	2	-	-	SYM
easat-7644	241	3	15	15	NUM
easat-7644	241	4	,	,	PUNCT
easat-7644	241	5	2024	2024	NUM
easat-7644	241	6	.	.	PUNCT
easat-7644	242	1	https://doi.org/10.38007/ijssem.2024.050202	https://doi.org/10.38007/ijssem.2024.050202	PROPN
easat-7644	242	2	[	[	X
easat-7644	242	3	9	9	NUM
easat-7644	242	4	]	]	X
easat-7644	242	5	n.	n.	NOUN
easat-7644	242	6	hajli	hajli	PROPN
easat-7644	242	7	and	and	CCONJ
easat-7644	242	8	j.	j.	PROPN
easat-7644	242	9	sims	sims	PROPN
easat-7644	242	10	,	,	PUNCT
easat-7644	242	11	"	"	PUNCT
easat-7644	242	12	social	social	ADJ
easat-7644	242	13	commerce	commerce	NOUN
easat-7644	242	14	:	:	PUNCT
easat-7644	242	15	the	the	DET
easat-7644	242	16	transfer	transfer	NOUN
easat-7644	242	17	of	of	ADP
easat-7644	242	18	power	power	NOUN
easat-7644	242	19	from	from	ADP
easat-7644	242	20	sellers	seller	NOUN
easat-7644	242	21	to	to	ADP
easat-7644	242	22	buyers	buyer	NOUN
easat-7644	242	23	,	,	PUNCT
easat-7644	242	24	"	"	PUNCT
easat-7644	242	25	technological	technological	ADJ
easat-7644	242	26	forecasting	forecasting	NOUN
easat-7644	242	27	and	and	CCONJ
easat-7644	242	28	social	social	ADJ
easat-7644	242	29	change	change	NOUN
easat-7644	242	30	,	,	PUNCT
easat-7644	242	31	vol	vol	NOUN
easat-7644	242	32	.	.	PROPN
easat-7644	242	33	94	94	NUM
easat-7644	242	34	,	,	PUNCT
easat-7644	242	35	pp	pp	ADJ
easat-7644	242	36	.	.	PUNCT
easat-7644	243	1	350	350	NUM
easat-7644	243	2	-	-	SYM
easat-7644	243	3	358	358	NUM
easat-7644	243	4	,	,	PUNCT
easat-7644	243	5	2015	2015	NUM
easat-7644	243	6	.	.	PUNCT
easat-7644	244	1	https://doi.org/10.1016/j.techfore.2015.01.012	https://doi.org/10.1016/j.techfore.2015.01.012	PRON
easat-7644	244	2	[	[	X
easat-7644	244	3	10	10	NUM
easat-7644	244	4	]	]	X
easat-7644	244	5	n.	n.	PROPN
easat-7644	244	6	zhao	zhao	PROPN
easat-7644	244	7	and	and	CCONJ
easat-7644	244	8	j.	j.	PROPN
easat-7644	244	9	huang	huang	PROPN
easat-7644	244	10	,	,	PUNCT
easat-7644	244	11	"	"	PUNCT
easat-7644	244	12	examining	examine	VERB
easat-7644	244	13	the	the	DET
easat-7644	244	14	beneficial	beneficial	ADJ
easat-7644	244	15	effects	effect	NOUN
easat-7644	244	16	of	of	ADP
easat-7644	244	17	individual	individual	NOUN
easat-7644	244	18	's	's	PART
easat-7644	244	19	self	self	NOUN
easat-7644	244	20	-	-	PUNCT
easat-7644	244	21	disclosure	disclosure	NOUN
easat-7644	244	22	on	on	ADP
easat-7644	244	23	the	the	DET
easat-7644	244	24	social	social	ADJ
easat-7644	244	25	network	network	NOUN
easat-7644	244	26	site	site	NOUN
easat-7644	244	27	,	,	PUNCT
easat-7644	244	28	"	"	PUNCT
easat-7644	244	29	in	in	ADP
easat-7644	244	30	proceedings	proceeding	NOUN
easat-7644	244	31	of	of	ADP
easat-7644	244	32	the	the	DET
easat-7644	244	33	2021	2021	NUM
easat-7644	244	34	international	international	ADJ
easat-7644	244	35	conference	conference	NOUN
easat-7644	244	36	on	on	ADP
easat-7644	244	37	management	management	NOUN
easat-7644	244	38	science	science	NOUN
easat-7644	244	39	and	and	CCONJ
easat-7644	244	40	industrial	industrial	ADJ
easat-7644	244	41	engineering	engineering	NOUN
easat-7644	244	42	,	,	PUNCT
easat-7644	244	43	1	1	NUM
easat-7644	244	44	-	-	SYM
easat-7644	244	45	6	6	NUM
easat-7644	244	46	,	,	PUNCT
easat-7644	244	47	2021	2021	NUM
easat-7644	244	48	.	.	PUNCT
easat-7644	245	1	[	[	X
easat-7644	245	2	11	11	NUM
easat-7644	245	3	]	]	X
easat-7644	245	4	c.	c.	PROPN
easat-7644	245	5	m.	m.	PROPN
easat-7644	245	6	cheung	cheung	PROPN
easat-7644	245	7	and	and	CCONJ
easat-7644	245	8	d.	d.	PROPN
easat-7644	245	9	r.	r.	PROPN
easat-7644	245	10	thadani	thadani	PROPN
easat-7644	245	11	,	,	PUNCT
easat-7644	245	12	"	"	PUNCT
easat-7644	245	13	the	the	DET
easat-7644	245	14	impact	impact	NOUN
easat-7644	245	15	of	of	ADP
easat-7644	245	16	electronic	electronic	ADJ
easat-7644	245	17	word	word	NOUN
easat-7644	245	18	-	-	PUNCT
easat-7644	245	19	of	of	ADP
easat-7644	245	20	-	-	PUNCT
easat-7644	245	21	mouth	mouth	NOUN
easat-7644	245	22	communication	communication	NOUN
easat-7644	245	23	:	:	PUNCT
easat-7644	245	24	a	a	DET
easat-7644	245	25	literature	literature	NOUN
easat-7644	245	26	analysis	analysis	NOUN
easat-7644	245	27	and	and	CCONJ
easat-7644	245	28	integrative	integrative	ADJ
easat-7644	245	29	model	model	NOUN
easat-7644	245	30	,	,	PUNCT
easat-7644	245	31	"	"	PUNCT
easat-7644	245	32	decision	decision	NOUN
easat-7644	245	33	support	support	NOUN
easat-7644	245	34	systems	system	NOUN
easat-7644	245	35	,	,	PUNCT
easat-7644	245	36	vol	vol	NOUN
easat-7644	245	37	.	.	PROPN
easat-7644	245	38	54	54	NUM
easat-7644	245	39	,	,	PUNCT
easat-7644	245	40	no	no	INTJ
easat-7644	245	41	.	.	NOUN
easat-7644	245	42	1	1	NUM
easat-7644	245	43	,	,	PUNCT
easat-7644	245	44	pp	pp	ADJ
easat-7644	245	45	.	.	PUNCT
easat-7644	245	46	461	461	NUM
easat-7644	245	47	-	-	SYM
easat-7644	245	48	470	470	NUM
easat-7644	245	49	,	,	PUNCT
easat-7644	245	50	2012	2012	NUM
easat-7644	245	51	.	.	PUNCT
easat-7644	246	1	https://doi.org/10.1016/j.dss.2012.06.008	https://doi.org/10.1016/j.dss.2012.06.008	NOUN
easat-7644	247	1	[	[	X
easat-7644	247	2	12	12	NUM
easat-7644	247	3	]	]	X
easat-7644	247	4	s.	s.	PROPN
easat-7644	247	5	levy	levy	PROPN
easat-7644	247	6	and	and	CCONJ
easat-7644	247	7	y.	y.	PROPN
easat-7644	247	8	gvili	gvili	PROPN
easat-7644	247	9	,	,	PUNCT
easat-7644	247	10	"	"	PUNCT
easat-7644	247	11	self	self	NOUN
easat-7644	247	12	as	as	ADP
easat-7644	247	13	source	source	NOUN
easat-7644	247	14	:	:	PUNCT
easat-7644	247	15	the	the	DET
easat-7644	247	16	interplay	interplay	NOUN
easat-7644	247	17	of	of	ADP
easat-7644	247	18	sharing	share	VERB
easat-7644	247	19	ewom	ewom	NOUN
easat-7644	247	20	with	with	ADP
easat-7644	247	21	consumer	consumer	NOUN
easat-7644	247	22	engagement	engagement	NOUN
easat-7644	247	23	and	and	CCONJ
easat-7644	247	24	incentive	incentive	NOUN
easat-7644	247	25	acceptance	acceptance	NOUN
easat-7644	247	26	,	,	PUNCT
easat-7644	247	27	"	"	PUNCT
easat-7644	247	28	journal	journal	NOUN
easat-7644	247	29	of	of	ADP
easat-7644	247	30	retailing	retailing	NOUN
easat-7644	247	31	and	and	CCONJ
easat-7644	247	32	consumer	consumer	NOUN
easat-7644	247	33	services	service	NOUN
easat-7644	247	34	,	,	PUNCT
easat-7644	247	35	vol	vol	NOUN
easat-7644	247	36	.	.	PROPN
easat-7644	247	37	80	80	NUM
easat-7644	247	38	,	,	PUNCT
easat-7644	247	39	p.	p.	NOUN
easat-7644	247	40	103926	103926	NUM
easat-7644	247	41	,	,	PUNCT
easat-7644	247	42	2024	2024	NUM
easat-7644	247	43	.	.	PUNCT
easat-7644	248	1	https://doi.org/10.1016/j.jretconser.2024.103926	https://doi.org/10.1016/j.jretconser.2024.103926	NOUN
easat-7644	249	1	[	[	X
easat-7644	249	2	13	13	NUM
easat-7644	249	3	]	]	PUNCT
easat-7644	249	4	j.	j.	PROPN
easat-7644	249	5	cao	cao	PROPN
easat-7644	249	6	,	,	PUNCT
easat-7644	249	7	y.	y.	PROPN
easat-7644	249	8	wang	wang	PROPN
easat-7644	249	9	,	,	PUNCT
easat-7644	249	10	and	and	CCONJ
easat-7644	249	11	l.	l.	PROPN
easat-7644	249	12	zhu	zhu	PROPN
easat-7644	249	13	,	,	PUNCT
easat-7644	249	14	"	"	PUNCT
easat-7644	249	15	the	the	DET
easat-7644	249	16	impact	impact	NOUN
easat-7644	249	17	and	and	CCONJ
easat-7644	249	18	mechanism	mechanism	NOUN
easat-7644	249	19	of	of	ADP
easat-7644	249	20	e	e	NOUN
easat-7644	249	21	-	-	NOUN
easat-7644	249	22	commerce	commerce	NOUN
easat-7644	249	23	influencers	influencer	NOUN
easat-7644	249	24	'	'	PART
easat-7644	249	25	self	self	NOUN
easat-7644	249	26	-	-	PUNCT
easat-7644	249	27	presentation	presentation	NOUN
easat-7644	249	28	on	on	ADP
easat-7644	249	29	consumer	consumer	NOUN
easat-7644	249	30	purchase	purchase	NOUN
easat-7644	249	31	behavior	behavior	NOUN
easat-7644	249	32	,	,	PUNCT
easat-7644	249	33	"	"	PUNCT
easat-7644	249	34	chongqing	chongqing	PROPN
easat-7644	249	35	gong	gong	PROPN
easat-7644	249	36	shang	shang	PROPN
easat-7644	249	37	da	da	PROPN
easat-7644	249	38	xue	xue	PROPN
easat-7644	249	39	xue	xue	PROPN
easat-7644	249	40	bao	bao	PROPN
easat-7644	249	41	,	,	PUNCT
easat-7644	249	42	vol	vol	NOUN
easat-7644	249	43	.	.	PROPN
easat-7644	249	44	39	39	NUM
easat-7644	249	45	,	,	PUNCT
easat-7644	249	46	no	no	INTJ
easat-7644	249	47	.	.	NOUN
easat-7644	249	48	4	4	NUM
easat-7644	249	49	,	,	PUNCT
easat-7644	249	50	pp	pp	ADJ
easat-7644	249	51	.	.	PUNCT
easat-7644	250	1	152–163	152–163	NUM
easat-7644	250	2	,	,	PUNCT
easat-7644	250	3	2022	2022	NUM
easat-7644	250	4	.	.	PUNCT
easat-7644	251	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-7644	251	2	https://doi.org/10.1108/10662240810883290	https://doi.org/10.1108/10662240810883290	X
easat-7644	251	3	https://doi.org/10.1287/orsc.14.1.5.12810	https://doi.org/10.1287/orsc.14.1.5.12810	VERB
easat-7644	251	4	https://doi.org/10.1086/225469	https://doi.org/10.1086/225469	X
easat-7644	251	5	https://doi.org/10.1016/j.jbusres.2016.10.004	https://doi.org/10.1016/j.jbusres.2016.10.004	PROPN
easat-7644	251	6	https://doi.org/10.1177/009365096023001001	https://doi.org/10.1177/009365096023001001	PROPN
easat-7644	251	7	https://doi.org/10.1108/itp-03-2022-0158	https://doi.org/10.1108/itp-03-2022-0158	NOUN
easat-7644	251	8	https://doi.org/10.1016/j.chb.2016.03.003	https://doi.org/10.1016/j.chb.2016.03.003	ADV
easat-7644	251	9	https://doi.org/10.38007/ijssem.2024.050202	https://doi.org/10.38007/ijssem.2024.050202	PROPN
easat-7644	251	10	https://doi.org/10.1016/j.techfore.2015.01.012	https://doi.org/10.1016/j.techfore.2015.01.012	PROPN
easat-7644	251	11	https://doi.org/10.1016/j.dss.2012.06.008	https://doi.org/10.1016/j.dss.2012.06.008	NOUN
easat-7644	251	12	https://doi.org/10.1016/j.jretconser.2024.103926	https://doi.org/10.1016/j.jretconser.2024.103926	PROPN