id	sid	tid	token	lemma	pos
easat-7645	1	1	edelweiss	edelweiss	PROPN
easat-7645	1	2	applied	apply	VERB
easat-7645	1	3	science	science	NOUN
easat-7645	1	4	and	and	CCONJ
easat-7645	1	5	technology	technology	NOUN
easat-7645	1	6	issn	issn	PROPN
easat-7645	1	7	:	:	PUNCT
easat-7645	1	8	2576	2576	NUM
easat-7645	1	9	-	-	SYM
easat-7645	1	10	8484	8484	NUM
easat-7645	1	11	vol	vol	NOUN
easat-7645	1	12	.	.	PROPN
easat-7645	2	1	9	9	NUM
easat-7645	2	2	,	,	PUNCT
easat-7645	2	3	no	no	INTJ
easat-7645	2	4	.	.	NOUN
easat-7645	2	5	5	5	NUM
easat-7645	2	6	,	,	PUNCT
easat-7645	2	7	3046	3046	NUM
easat-7645	2	8	-	-	SYM
easat-7645	2	9	3066	3066	NUM
easat-7645	2	10	2025	2025	NUM
easat-7645	2	11	publisher	publisher	NOUN
easat-7645	2	12	:	:	PUNCT
easat-7645	2	13	learning	learn	VERB
easat-7645	2	14	gate	gate	NOUN
easat-7645	2	15	doi	doi	PROPN
easat-7645	2	16	:	:	PUNCT
easat-7645	2	17	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	2	18	©	©	PROPN
easat-7645	2	19	2025	2025	NUM
easat-7645	2	20	by	by	ADP
easat-7645	2	21	the	the	DET
easat-7645	2	22	authors	author	NOUN
easat-7645	2	23	;	;	PUNCT
easat-7645	2	24	licensee	licensee	PROPN
easat-7645	2	25	learning	learning	NOUN
easat-7645	2	26	gate	gate	NOUN
easat-7645	3	1	©	©	PROPN
easat-7645	3	2	2025	2025	NUM
easat-7645	3	3	by	by	ADP
easat-7645	3	4	the	the	DET
easat-7645	3	5	authors	author	NOUN
easat-7645	3	6	;	;	PUNCT
easat-7645	3	7	licensee	licensee	PROPN
easat-7645	3	8	learning	learning	NOUN
easat-7645	3	9	gate	gate	NOUN
easat-7645	3	10	history	history	NOUN
easat-7645	3	11	:	:	PUNCT
easat-7645	3	12	received	receive	VERB
easat-7645	3	13	:	:	PUNCT
easat-7645	3	14	12	12	NUM
easat-7645	3	15	march	march	NOUN
easat-7645	3	16	2025	2025	NUM
easat-7645	3	17	;	;	PUNCT
easat-7645	3	18	revised	revise	VERB
easat-7645	3	19	:	:	PUNCT
easat-7645	3	20	16	16	NUM
easat-7645	3	21	may	may	PROPN
easat-7645	3	22	2025	2025	NUM
easat-7645	3	23	;	;	PUNCT
easat-7645	3	24	accepted	accept	VERB
easat-7645	3	25	:	:	PUNCT
easat-7645	3	26	19	19	NUM
easat-7645	3	27	may	may	PROPN
easat-7645	3	28	2025	2025	NUM
easat-7645	3	29	;	;	PUNCT
easat-7645	3	30	published	publish	VERB
easat-7645	3	31	:	:	PUNCT
easat-7645	3	32	29	29	NUM
easat-7645	3	33	may	may	AUX
easat-7645	3	34	2025	2025	NUM
easat-7645	3	35	*	*	PUNCT
easat-7645	3	36	correspondence	correspondence	NOUN
easat-7645	3	37	:	:	PUNCT
easat-7645	3	38	nguyentransy@ftu.edu.vn	nguyentransy@ftu.edu.vn	PROPN
easat-7645	3	39	consumer	consumer	NOUN
easat-7645	3	40	’s	’s	PART
easat-7645	3	41	brand	brand	NOUN
easat-7645	3	42	loyalty	loyalty	NOUN
easat-7645	3	43	in	in	ADP
easat-7645	3	44	the	the	DET
easat-7645	3	45	fashion	fashion	NOUN
easat-7645	3	46	shopping	shopping	NOUN
easat-7645	3	47	industry	industry	NOUN
easat-7645	3	48	on	on	ADP
easat-7645	3	49	e	e	NOUN
easat-7645	3	50	-	-	NOUN
easat-7645	3	51	commerce	commerce	NOUN
easat-7645	3	52	platforms	platform	NOUN
easat-7645	3	53	:	:	PUNCT
easat-7645	3	54	understanding	understand	VERB
easat-7645	3	55	the	the	DET
easat-7645	3	56	role	role	NOUN
easat-7645	3	57	of	of	ADP
easat-7645	3	58	artificial	artificial	ADJ
easat-7645	3	59	intelligence	intelligence	NOUN
easat-7645	3	60	efforts	effort	NOUN
easat-7645	3	61	sy	sy	INTJ
easat-7645	3	62	nguyen	nguyen	ADV
easat-7645	3	63	tran1	tran1	PROPN
easat-7645	4	1	*	*	PUNCT
easat-7645	4	2	,	,	PUNCT
easat-7645	4	3	tuan	tuan	PROPN
easat-7645	4	4	ngo	ngo	PROPN
easat-7645	4	5	anh2	anh2	PROPN
easat-7645	4	6	,	,	PUNCT
easat-7645	4	7	nhu	nhu	X
easat-7645	4	8	le	le	X
easat-7645	4	9	ngoc	ngoc	PROPN
easat-7645	4	10	quynh3	quynh3	PROPN
easat-7645	4	11	1,2,3foreign	1,2,3foreign	NUM
easat-7645	4	12	trade	trade	NOUN
easat-7645	4	13	university	university	NOUN
easat-7645	4	14	,	,	PUNCT
easat-7645	4	15	campus	campus	NOUN
easat-7645	4	16	2	2	NUM
easat-7645	4	17	–	–	PUNCT
easat-7645	4	18	hochiminh	hochiminh	PROPN
easat-7645	4	19	,	,	PUNCT
easat-7645	4	20	vietnam	vietnam	PROPN
easat-7645	4	21	;	;	PUNCT
easat-7645	4	22	nguyentransy@ftu.edu.vn	nguyentransy@ftu.edu.vn	NOUN
easat-7645	4	23	(	(	PUNCT
easat-7645	4	24	s.n.t	s.n.t	NOUN
easat-7645	4	25	.	.	PUNCT
easat-7645	4	26	)	)	PUNCT
easat-7645	4	27	.	.	PUNCT
easat-7645	5	1	abstract	abstract	ADV
easat-7645	5	2	:	:	PUNCT
easat-7645	5	3	this	this	DET
easat-7645	5	4	study	study	NOUN
easat-7645	5	5	investigates	investigate	VERB
easat-7645	5	6	the	the	DET
easat-7645	5	7	influence	influence	NOUN
easat-7645	5	8	of	of	ADP
easat-7645	5	9	ai	ai	ADJ
easat-7645	5	10	-	-	PUNCT
easat-7645	5	11	driven	drive	VERB
easat-7645	5	12	marketing	marketing	NOUN
easat-7645	5	13	efforts	effort	NOUN
easat-7645	5	14	on	on	ADP
easat-7645	5	15	brand	brand	NOUN
easat-7645	5	16	loyalty	loyalty	NOUN
easat-7645	5	17	in	in	ADP
easat-7645	5	18	the	the	DET
easat-7645	5	19	fashion	fashion	NOUN
easat-7645	5	20	e	e	NOUN
easat-7645	5	21	-	-	NOUN
easat-7645	5	22	commerce	commerce	NOUN
easat-7645	5	23	industry	industry	NOUN
easat-7645	5	24	.	.	PUNCT
easat-7645	6	1	the	the	DET
easat-7645	6	2	objective	objective	NOUN
easat-7645	6	3	of	of	ADP
easat-7645	6	4	the	the	DET
easat-7645	6	5	research	research	NOUN
easat-7645	6	6	is	be	AUX
easat-7645	6	7	to	to	PART
easat-7645	6	8	understand	understand	VERB
easat-7645	6	9	how	how	SCONJ
easat-7645	6	10	factors	factor	NOUN
easat-7645	6	11	such	such	ADJ
easat-7645	6	12	as	as	ADP
easat-7645	6	13	interaction	interaction	NOUN
easat-7645	6	14	,	,	PUNCT
easat-7645	6	15	information	information	NOUN
easat-7645	6	16	,	,	PUNCT
easat-7645	6	17	accessibility	accessibility	NOUN
easat-7645	6	18	,	,	PUNCT
easat-7645	6	19	customization	customization	NOUN
easat-7645	6	20	,	,	PUNCT
easat-7645	6	21	and	and	CCONJ
easat-7645	6	22	entertainment	entertainment	NOUN
easat-7645	6	23	contribute	contribute	VERB
easat-7645	6	24	to	to	ADP
easat-7645	6	25	the	the	DET
easat-7645	6	26	effectiveness	effectiveness	NOUN
easat-7645	6	27	of	of	ADP
easat-7645	6	28	marketing	marketing	NOUN
easat-7645	6	29	strategies	strategy	NOUN
easat-7645	6	30	through	through	ADP
easat-7645	6	31	brand	brand	NOUN
easat-7645	6	32	experience	experience	NOUN
easat-7645	6	33	,	,	PUNCT
easat-7645	6	34	brand	brand	NOUN
easat-7645	6	35	relationship	relationship	NOUN
easat-7645	6	36	,	,	PUNCT
easat-7645	6	37	and	and	CCONJ
easat-7645	6	38	brand	brand	PROPN
easat-7645	6	39	trust	trust	PROPN
easat-7645	6	40	,	,	PUNCT
easat-7645	6	41	ultimately	ultimately	ADV
easat-7645	6	42	enhancing	enhance	VERB
easat-7645	6	43	brand	brand	NOUN
easat-7645	6	44	loyalty	loyalty	NOUN
easat-7645	6	45	.	.	PUNCT
easat-7645	7	1	to	to	PART
easat-7645	7	2	test	test	VERB
easat-7645	7	3	the	the	DET
easat-7645	7	4	proposed	propose	VERB
easat-7645	7	5	hypotheses	hypothesis	NOUN
easat-7645	7	6	,	,	PUNCT
easat-7645	7	7	a	a	DET
easat-7645	7	8	quantitative	quantitative	ADJ
easat-7645	7	9	research	research	NOUN
easat-7645	7	10	design	design	NOUN
easat-7645	7	11	was	be	AUX
easat-7645	7	12	employed	employ	VERB
easat-7645	7	13	using	use	VERB
easat-7645	7	14	the	the	DET
easat-7645	7	15	stimulus	stimulus	NOUN
easat-7645	7	16	–	–	PUNCT
easat-7645	7	17	organism	organism	NOUN
easat-7645	7	18	–	–	PUNCT
easat-7645	7	19	response	response	NOUN
easat-7645	7	20	(	(	PUNCT
easat-7645	7	21	sor	sor	NOUN
easat-7645	7	22	)	)	PUNCT
easat-7645	7	23	framework	framework	NOUN
easat-7645	7	24	.	.	PUNCT
easat-7645	8	1	primary	primary	ADJ
easat-7645	8	2	data	datum	NOUN
easat-7645	8	3	were	be	AUX
easat-7645	8	4	collected	collect	VERB
easat-7645	8	5	through	through	ADP
easat-7645	8	6	surveys	survey	NOUN
easat-7645	8	7	conducted	conduct	VERB
easat-7645	8	8	with	with	ADP
easat-7645	8	9	383	383	NUM
easat-7645	8	10	consumers	consumer	NOUN
easat-7645	8	11	.	.	PUNCT
easat-7645	9	1	the	the	DET
easat-7645	9	2	findings	finding	NOUN
easat-7645	9	3	reveal	reveal	VERB
easat-7645	9	4	that	that	SCONJ
easat-7645	9	5	two	two	NUM
easat-7645	9	6	out	out	ADP
easat-7645	9	7	of	of	ADP
easat-7645	9	8	the	the	DET
easat-7645	9	9	five	five	NUM
easat-7645	9	10	ai	ai	ADJ
easat-7645	9	11	-	-	PUNCT
easat-7645	9	12	driven	drive	VERB
easat-7645	9	13	marketing	marketing	NOUN
easat-7645	9	14	factors	factor	NOUN
easat-7645	9	15	customization	customization	NOUN
easat-7645	9	16	and	and	CCONJ
easat-7645	9	17	information	information	NOUN
easat-7645	9	18	have	have	VERB
easat-7645	9	19	the	the	DET
easat-7645	9	20	most	most	ADV
easat-7645	9	21	significant	significant	ADJ
easat-7645	9	22	impact	impact	NOUN
easat-7645	9	23	on	on	ADP
easat-7645	9	24	brand	brand	NOUN
easat-7645	9	25	experience	experience	NOUN
easat-7645	9	26	,	,	PUNCT
easat-7645	9	27	brand	brand	NOUN
easat-7645	9	28	relationship	relationship	NOUN
easat-7645	9	29	,	,	PUNCT
easat-7645	9	30	and	and	CCONJ
easat-7645	9	31	brand	brand	PROPN
easat-7645	9	32	trust	trust	PROPN
easat-7645	9	33	.	.	PUNCT
easat-7645	10	1	among	among	ADP
easat-7645	10	2	these	these	DET
easat-7645	10	3	mediators	mediator	NOUN
easat-7645	10	4	,	,	PUNCT
easat-7645	10	5	brand	brand	NOUN
easat-7645	10	6	experience	experience	NOUN
easat-7645	10	7	emerges	emerge	VERB
easat-7645	10	8	as	as	ADP
easat-7645	10	9	the	the	DET
easat-7645	10	10	most	most	ADV
easat-7645	10	11	influential	influential	ADJ
easat-7645	10	12	driver	driver	NOUN
easat-7645	10	13	of	of	ADP
easat-7645	10	14	brand	brand	NOUN
easat-7645	10	15	loyalty	loyalty	NOUN
easat-7645	10	16	.	.	PUNCT
easat-7645	11	1	the	the	DET
easat-7645	11	2	study	study	NOUN
easat-7645	11	3	concludes	conclude	VERB
easat-7645	11	4	that	that	SCONJ
easat-7645	11	5	ai	ai	ADJ
easat-7645	11	6	-	-	PUNCT
easat-7645	11	7	driven	drive	VERB
easat-7645	11	8	marketing	marketing	NOUN
easat-7645	11	9	efforts	effort	NOUN
easat-7645	11	10	play	play	VERB
easat-7645	11	11	a	a	DET
easat-7645	11	12	crucial	crucial	ADJ
easat-7645	11	13	role	role	NOUN
easat-7645	11	14	in	in	ADP
easat-7645	11	15	building	build	VERB
easat-7645	11	16	and	and	CCONJ
easat-7645	11	17	reinforcing	reinforce	VERB
easat-7645	11	18	brand	brand	NOUN
easat-7645	11	19	loyalty	loyalty	NOUN
easat-7645	11	20	among	among	ADP
easat-7645	11	21	online	online	ADJ
easat-7645	11	22	consumers	consumer	NOUN
easat-7645	11	23	,	,	PUNCT
easat-7645	11	24	particularly	particularly	ADV
easat-7645	11	25	within	within	ADP
easat-7645	11	26	the	the	DET
easat-7645	11	27	context	context	NOUN
easat-7645	11	28	of	of	ADP
easat-7645	11	29	e	e	NOUN
easat-7645	11	30	-	-	NOUN
easat-7645	11	31	commerce	commerce	NOUN
easat-7645	11	32	platforms	platform	NOUN
easat-7645	11	33	.	.	PUNCT
easat-7645	12	1	practical	practical	ADJ
easat-7645	12	2	implications	implication	NOUN
easat-7645	12	3	are	be	AUX
easat-7645	12	4	provided	provide	VERB
easat-7645	12	5	for	for	ADP
easat-7645	12	6	enhancing	enhance	VERB
easat-7645	12	7	customer	customer	NOUN
easat-7645	12	8	service	service	NOUN
easat-7645	12	9	quality	quality	NOUN
easat-7645	12	10	and	and	CCONJ
easat-7645	12	11	maintaining	maintain	VERB
easat-7645	12	12	effective	effective	ADJ
easat-7645	12	13	customer	customer	NOUN
easat-7645	12	14	relationships	relationship	NOUN
easat-7645	12	15	by	by	ADP
easat-7645	12	16	integrating	integrate	VERB
easat-7645	12	17	ai	ai	PRON
easat-7645	12	18	marketing	marketing	NOUN
easat-7645	12	19	tools	tool	NOUN
easat-7645	12	20	into	into	ADP
easat-7645	12	21	strategic	strategic	ADJ
easat-7645	12	22	marketing	marketing	NOUN
easat-7645	12	23	initiatives	initiative	NOUN
easat-7645	12	24	.	.	PUNCT
easat-7645	13	1	keywords	keyword	NOUN
easat-7645	13	2	:	:	PUNCT
easat-7645	13	3	artificial	artificial	ADJ
easat-7645	13	4	intelligence	intelligence	NOUN
easat-7645	13	5	,	,	PUNCT
easat-7645	13	6	brand	brand	NOUN
easat-7645	13	7	experience	experience	NOUN
easat-7645	13	8	,	,	PUNCT
easat-7645	13	9	brand	brand	NOUN
easat-7645	13	10	loyalty	loyalty	NOUN
easat-7645	13	11	,	,	PUNCT
easat-7645	13	12	brand	brand	NOUN
easat-7645	13	13	relationship	relationship	NOUN
easat-7645	13	14	,	,	PUNCT
easat-7645	13	15	brand	brand	NOUN
easat-7645	13	16	trust	trust	PROPN
easat-7645	13	17	,	,	PUNCT
easat-7645	13	18	e	e	PROPN
easat-7645	13	19	-	-	NOUN
easat-7645	13	20	commerce	commerce	NOUN
easat-7645	13	21	,	,	PUNCT
easat-7645	13	22	fashion	fashion	NOUN
easat-7645	13	23	industry	industry	NOUN
easat-7645	13	24	.	.	PUNCT
easat-7645	14	1	1	1	X
easat-7645	14	2	.	.	X
easat-7645	14	3	introduction	introduction	NOUN
easat-7645	14	4	for	for	ADP
easat-7645	14	5	almost	almost	ADV
easat-7645	14	6	any	any	PRON
easat-7645	14	7	consumer	consumer	NOUN
easat-7645	14	8	goods	good	NOUN
easat-7645	14	9	industry	industry	NOUN
easat-7645	14	10	,	,	PUNCT
easat-7645	14	11	electronic	electronic	ADJ
easat-7645	14	12	commerce	commerce	NOUN
easat-7645	14	13	(	(	PUNCT
easat-7645	14	14	e	e	NOUN
easat-7645	14	15	-	-	NOUN
easat-7645	14	16	commerce	commerce	NOUN
easat-7645	14	17	)	)	PUNCT
easat-7645	14	18	platforms	platform	NOUN
easat-7645	14	19	like	like	ADP
easat-7645	14	20	amazon	amazon	PROPN
easat-7645	14	21	,	,	PUNCT
easat-7645	14	22	alibaba	alibaba	PROPN
easat-7645	14	23	,	,	PUNCT
easat-7645	14	24	etc	etc	X
easat-7645	14	25	.	.	X
easat-7645	14	26	,	,	PUNCT
easat-7645	14	27	have	have	AUX
easat-7645	14	28	become	become	VERB
easat-7645	14	29	an	an	DET
easat-7645	14	30	indispensable	indispensable	ADJ
easat-7645	14	31	sales	sale	NOUN
easat-7645	14	32	channel	channel	NOUN
easat-7645	14	33	in	in	ADP
easat-7645	14	34	the	the	DET
easat-7645	14	35	market	market	NOUN
easat-7645	14	36	[	[	X
easat-7645	14	37	1	1	X
easat-7645	14	38	]	]	PUNCT
easat-7645	14	39	while	while	SCONJ
easat-7645	14	40	the	the	DET
easat-7645	14	41	fashion	fashion	NOUN
easat-7645	14	42	industry	industry	NOUN
easat-7645	14	43	is	be	AUX
easat-7645	14	44	one	one	NUM
easat-7645	14	45	of	of	ADP
easat-7645	14	46	the	the	DET
easat-7645	14	47	sectors	sector	NOUN
easat-7645	14	48	accelerating	accelerate	VERB
easat-7645	14	49	digital	digital	ADJ
easat-7645	14	50	transformation	transformation	NOUN
easat-7645	14	51	,	,	PUNCT
easat-7645	14	52	bringing	bring	VERB
easat-7645	14	53	traditional	traditional	ADJ
easat-7645	14	54	offline	offline	ADJ
easat-7645	14	55	services	service	NOUN
easat-7645	14	56	online	online	ADV
easat-7645	14	57	by	by	ADP
easat-7645	14	58	landim	landim	NOUN
easat-7645	14	59	,	,	PUNCT
easat-7645	14	60	et	et	PROPN
easat-7645	14	61	al	al	PROPN
easat-7645	14	62	.	.	PUNCT
easat-7645	15	1	[	[	X
easat-7645	15	2	2	2	NUM
easat-7645	15	3	]	]	PUNCT
easat-7645	15	4	.	.	PUNCT
easat-7645	16	1	in	in	ADP
easat-7645	16	2	southeast	southeast	ADJ
easat-7645	16	3	asian	asian	ADJ
easat-7645	16	4	countries	country	NOUN
easat-7645	16	5	such	such	ADJ
easat-7645	16	6	as	as	ADP
easat-7645	16	7	indonesia	indonesia	PROPN
easat-7645	16	8	,	,	PUNCT
easat-7645	16	9	singapore	singapore	PROPN
easat-7645	16	10	,	,	PUNCT
easat-7645	16	11	malaysia	malaysia	PROPN
easat-7645	16	12	,	,	PUNCT
easat-7645	16	13	thailand	thailand	PROPN
easat-7645	16	14	,	,	PUNCT
easat-7645	16	15	vietnam	vietnam	PROPN
easat-7645	16	16	,	,	PUNCT
easat-7645	16	17	and	and	CCONJ
easat-7645	16	18	others	other	NOUN
easat-7645	16	19	,	,	PUNCT
easat-7645	16	20	shopee	shopee	NOUN
easat-7645	16	21	and	and	CCONJ
easat-7645	16	22	lazada	lazada	NOUN
easat-7645	16	23	were	be	AUX
easat-7645	16	24	the	the	DET
easat-7645	16	25	most	most	ADV
easat-7645	16	26	popular	popular	ADJ
easat-7645	16	27	e	e	NOUN
easat-7645	16	28	-	-	NOUN
easat-7645	16	29	commerce	commerce	NOUN
easat-7645	16	30	platforms	platform	NOUN
easat-7645	16	31	by	by	ADP
easat-7645	16	32	sanny	sanny	PROPN
easat-7645	16	33	,	,	PUNCT
easat-7645	16	34	et	et	PROPN
easat-7645	16	35	al	al	PROPN
easat-7645	16	36	.	.	PUNCT
easat-7645	17	1	[	[	X
easat-7645	17	2	3	3	NUM
easat-7645	17	3	]	]	PUNCT
easat-7645	17	4	.	.	PUNCT
easat-7645	18	1	the	the	DET
easat-7645	18	2	rapid	rapid	ADJ
easat-7645	18	3	development	development	NOUN
easat-7645	18	4	of	of	ADP
easat-7645	18	5	e	e	PROPN
easat-7645	18	6	-	-	NOUN
easat-7645	18	7	commerce	commerce	NOUN
easat-7645	18	8	platforms	platform	NOUN
easat-7645	18	9	can	can	AUX
easat-7645	18	10	not	not	PART
easat-7645	18	11	be	be	AUX
easat-7645	18	12	discussed	discuss	VERB
easat-7645	18	13	without	without	ADP
easat-7645	18	14	highlighting	highlight	VERB
easat-7645	18	15	the	the	DET
easat-7645	18	16	importance	importance	NOUN
easat-7645	18	17	and	and	CCONJ
easat-7645	18	18	contributions	contribution	NOUN
easat-7645	18	19	of	of	ADP
easat-7645	18	20	ai	ai	NOUN
easat-7645	18	21	as	as	SCONJ
easat-7645	18	22	ai	ai	VERB
easat-7645	18	23	assists	assist	NOUN
easat-7645	18	24	organizations	organization	NOUN
easat-7645	18	25	in	in	ADP
easat-7645	18	26	carrying	carry	VERB
easat-7645	18	27	out	out	ADP
easat-7645	18	28	tasks	task	NOUN
easat-7645	18	29	related	relate	VERB
easat-7645	18	30	to	to	ADP
easat-7645	18	31	marketing	marketing	NOUN
easat-7645	18	32	efforts	effort	NOUN
easat-7645	18	33	and	and	CCONJ
easat-7645	18	34	enhancing	enhance	VERB
easat-7645	18	35	customer	customer	NOUN
easat-7645	18	36	experience	experience	NOUN
easat-7645	18	37	by	by	ADP
easat-7645	18	38	madanchian	madanchian	NOUN
easat-7645	19	1	[	[	X
easat-7645	19	2	4	4	NUM
easat-7645	19	3	]	]	PUNCT
easat-7645	19	4	.	.	PUNCT
easat-7645	20	1	research	research	NOUN
easat-7645	20	2	on	on	ADP
easat-7645	20	3	ai	ai	VERB
easat-7645	20	4	in	in	ADP
easat-7645	20	5	e	e	NOUN
easat-7645	20	6	-	-	NOUN
easat-7645	20	7	commerce	commerce	NOUN
easat-7645	20	8	has	have	AUX
easat-7645	20	9	been	be	AUX
easat-7645	20	10	going	go	VERB
easat-7645	20	11	on	on	ADP
easat-7645	20	12	for	for	ADP
easat-7645	20	13	the	the	DET
easat-7645	20	14	past	past	ADJ
easat-7645	20	15	three	three	NUM
easat-7645	20	16	decades	decade	NOUN
easat-7645	20	17	by	by	ADP
easat-7645	20	18	boukrouh	boukrouh	NOUN
easat-7645	20	19	and	and	CCONJ
easat-7645	20	20	azmani	azmani	NOUN
easat-7645	20	21	[	[	X
easat-7645	20	22	5	5	NUM
easat-7645	20	23	]	]	PUNCT
easat-7645	20	24	.	.	PUNCT
easat-7645	21	1	ai	ai	INTJ
easat-7645	21	2	(	(	PUNCT
easat-7645	21	3	artificial	artificial	ADJ
easat-7645	21	4	intelligence	intelligence	NOUN
easat-7645	21	5	)	)	PUNCT
easat-7645	21	6	in	in	ADP
easat-7645	21	7	e	e	NOUN
easat-7645	21	8	-	-	NOUN
easat-7645	21	9	commerce	commerce	NOUN
easat-7645	21	10	can	can	AUX
easat-7645	21	11	be	be	AUX
easat-7645	21	12	understood	understand	VERB
easat-7645	21	13	as	as	ADP
easat-7645	21	14	the	the	DET
easat-7645	21	15	application	application	NOUN
easat-7645	21	16	of	of	ADP
easat-7645	21	17	artificial	artificial	ADJ
easat-7645	21	18	intelligence	intelligence	NOUN
easat-7645	21	19	methods	method	NOUN
easat-7645	21	20	,	,	PUNCT
easat-7645	21	21	systems	system	NOUN
easat-7645	21	22	,	,	PUNCT
easat-7645	21	23	tools	tool	NOUN
easat-7645	21	24	,	,	PUNCT
easat-7645	21	25	or	or	CCONJ
easat-7645	21	26	algorithms	algorithm	NOUN
easat-7645	21	27	to	to	PART
easat-7645	21	28	facilitate	facilitate	VERB
easat-7645	21	29	activities	activity	NOUN
easat-7645	21	30	associated	associate	VERB
easat-7645	21	31	with	with	ADP
easat-7645	21	32	the	the	DET
easat-7645	21	33	online	online	ADJ
easat-7645	21	34	buying	buying	NOUN
easat-7645	21	35	and	and	CCONJ
easat-7645	21	36	selling	selling	NOUN
easat-7645	21	37	of	of	ADP
easat-7645	21	38	goods	good	NOUN
easat-7645	21	39	and	and	CCONJ
easat-7645	21	40	services	service	NOUN
easat-7645	21	41	.	.	PUNCT
easat-7645	22	1	organizations	organization	NOUN
easat-7645	22	2	that	that	PRON
easat-7645	22	3	implement	implement	VERB
easat-7645	22	4	e	e	NOUN
easat-7645	22	5	-	-	NOUN
easat-7645	22	6	commerce	commerce	NOUN
easat-7645	22	7	systems	system	NOUN
easat-7645	22	8	supported	support	VERB
easat-7645	22	9	by	by	ADP
easat-7645	22	10	ai	ai	INTJ
easat-7645	22	11	are	be	AUX
easat-7645	22	12	likely	likely	ADJ
easat-7645	22	13	to	to	PART
easat-7645	22	14	achieve	achieve	VERB
easat-7645	22	15	substantial	substantial	ADJ
easat-7645	22	16	sales	sale	NOUN
easat-7645	22	17	and	and	CCONJ
easat-7645	22	18	increased	increase	VERB
easat-7645	22	19	customer	customer	NOUN
easat-7645	22	20	satisfaction	satisfaction	NOUN
easat-7645	22	21	according	accord	VERB
easat-7645	22	22	to	to	ADP
easat-7645	22	23	thandekkattu	thandekkattu	ADJ
easat-7645	22	24	and	and	CCONJ
easat-7645	22	25	kalaiarasi	kalaiarasi	NOUN
easat-7645	23	1	[	[	X
easat-7645	23	2	6	6	NUM
easat-7645	23	3	]	]	PUNCT
easat-7645	23	4	.	.	PUNCT
easat-7645	24	1	ai	ai	PROPN
easat-7645	24	2	is	be	AUX
easat-7645	24	3	applied	apply	VERB
easat-7645	24	4	in	in	ADP
easat-7645	24	5	e	e	NOUN
easat-7645	24	6	-	-	NOUN
easat-7645	24	7	commerce	commerce	NOUN
easat-7645	24	8	through	through	ADP
easat-7645	24	9	various	various	ADJ
easat-7645	24	10	aspects	aspect	NOUN
easat-7645	24	11	such	such	ADJ
easat-7645	24	12	as	as	ADP
easat-7645	24	13	intelligent	intelligent	ADJ
easat-7645	24	14	logistics	logistic	NOUN
easat-7645	24	15	,	,	PUNCT
easat-7645	24	16	recommendation	recommendation	NOUN
easat-7645	24	17	engines	engine	NOUN
easat-7645	24	18	,	,	PUNCT
easat-7645	24	19	and	and	CCONJ
easat-7645	24	20	optimal	optimal	ADJ
easat-7645	24	21	pricing	pricing	NOUN
easat-7645	24	22	applications	application	NOUN
easat-7645	24	23	[	[	X
easat-7645	24	24	7	7	NUM
easat-7645	24	25	]	]	X
easat-7645	24	26	specialized	specialize	VERB
easat-7645	24	27	ai	ai	PROPN
easat-7645	24	28	tools	tool	NOUN
easat-7645	24	29	enhance	enhance	VERB
easat-7645	24	30	the	the	DET
easat-7645	24	31	creativity	creativity	NOUN
easat-7645	24	32	of	of	ADP
easat-7645	24	33	designers	designer	NOUN
easat-7645	24	34	and	and	CCONJ
easat-7645	24	35	effectively	effectively	ADV
easat-7645	24	36	meet	meet	VERB
easat-7645	24	37	the	the	DET
easat-7645	24	38	diverse	diverse	ADJ
easat-7645	24	39	demands	demand	NOUN
easat-7645	24	40	of	of	ADP
easat-7645	24	41	customers	customer	NOUN
easat-7645	24	42	in	in	ADP
easat-7645	24	43	the	the	DET
easat-7645	24	44	fashion	fashion	NOUN
easat-7645	24	45	industry	industry	NOUN
easat-7645	25	1	[	[	X
easat-7645	25	2	8	8	NUM
easat-7645	25	3	]	]	PUNCT
easat-7645	25	4	.	.	PUNCT
easat-7645	26	1	businesses	business	NOUN
easat-7645	26	2	and	and	CCONJ
easat-7645	26	3	brands	brand	NOUN
easat-7645	26	4	can	can	AUX
easat-7645	26	5	gain	gain	VERB
easat-7645	26	6	a	a	DET
easat-7645	26	7	competitive	competitive	ADJ
easat-7645	26	8	advantage	advantage	NOUN
easat-7645	26	9	by	by	ADP
easat-7645	26	10	utilizing	utilize	VERB
easat-7645	26	11	ai	ai	VERB
easat-7645	26	12	as	as	ADP
easat-7645	26	13	a	a	DET
easat-7645	26	14	livestreaming	livestreaming	NOUN
easat-7645	26	15	tool	tool	NOUN
easat-7645	26	16	by	by	ADP
easat-7645	26	17	zhou	zhou	PROPN
easat-7645	26	18	,	,	PUNCT
easat-7645	26	19	et	et	PROPN
easat-7645	26	20	al	al	PROPN
easat-7645	26	21	.	.	PUNCT
easat-7645	27	1	[	[	X
easat-7645	27	2	9	9	NUM
easat-7645	27	3	]	]	PUNCT
easat-7645	27	4	–	–	PUNCT
easat-7645	27	5	as	as	SCONJ
easat-7645	27	6	discussed	discuss	VERB
easat-7645	27	7	in	in	ADP
easat-7645	27	8	the	the	DET
easat-7645	27	9	study	study	NOUN
easat-7645	27	10	in	in	ADP
easat-7645	27	11	china	china	PROPN
easat-7645	27	12	,	,	PUNCT
easat-7645	27	13	where	where	SCONJ
easat-7645	27	14	the	the	DET
easat-7645	27	15	live	live	ADJ
easat-7645	27	16	-	-	PUNCT
easat-7645	27	17	streaming	stream	VERB
easat-7645	27	18	industry	industry	NOUN
easat-7645	27	19	is	be	AUX
easat-7645	27	20	experiencing	experience	VERB
easat-7645	27	21	rapid	rapid	ADJ
easat-7645	27	22	growth	growth	NOUN
easat-7645	27	23	.	.	PUNCT
easat-7645	28	1	https://orcid.org/0009-0007-9585-7670	https://orcid.org/0009-0007-9585-7670	PROPN
easat-7645	28	2	https://orcid.org/0009-0001-3391-6838	https://orcid.org/0009-0001-3391-6838	PROPN
easat-7645	28	3	https://orcid.org/0009-0006-8035-3421	https://orcid.org/0009-0006-8035-3421	PROPN
easat-7645	28	4	3047	3047	NUM
easat-7645	28	5	edelweiss	edelweiss	PROPN
easat-7645	28	6	applied	apply	VERB
easat-7645	28	7	science	science	NOUN
easat-7645	28	8	and	and	CCONJ
easat-7645	28	9	technology	technology	NOUN
easat-7645	28	10	issn	issn	PROPN
easat-7645	28	11	:	:	PUNCT
easat-7645	28	12	2576	2576	NUM
easat-7645	28	13	-	-	SYM
easat-7645	28	14	8484	8484	NUM
easat-7645	28	15	vol	vol	NOUN
easat-7645	28	16	.	.	PROPN
easat-7645	29	1	9	9	NUM
easat-7645	29	2	,	,	PUNCT
easat-7645	29	3	no	no	INTJ
easat-7645	29	4	.	.	NOUN
easat-7645	29	5	5	5	NUM
easat-7645	29	6	:	:	PUNCT
easat-7645	29	7	3046	3046	NUM
easat-7645	29	8	-	-	SYM
easat-7645	29	9	3066	3066	NUM
easat-7645	29	10	,	,	PUNCT
easat-7645	29	11	2025	2025	NUM
easat-7645	29	12	doi	doi	NOUN
easat-7645	29	13	:	:	PUNCT
easat-7645	29	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	29	15	©	©	PROPN
easat-7645	29	16	2025	2025	NUM
easat-7645	29	17	by	by	ADP
easat-7645	29	18	the	the	DET
easat-7645	29	19	authors	author	NOUN
easat-7645	29	20	;	;	PUNCT
easat-7645	29	21	licensee	licensee	PROPN
easat-7645	29	22	learning	learning	NOUN
easat-7645	29	23	gate	gate	VERB
easat-7645	29	24	a	a	DET
easat-7645	29	25	report	report	NOUN
easat-7645	29	26	by	by	ADP
easat-7645	29	27	deloitte	deloitte	PROPN
easat-7645	29	28	projected	project	VERB
easat-7645	29	29	that	that	SCONJ
easat-7645	29	30	the	the	DET
easat-7645	29	31	global	global	ADJ
easat-7645	29	32	market	market	NOUN
easat-7645	29	33	for	for	ADP
easat-7645	29	34	conversational	conversational	ADJ
easat-7645	29	35	ai	ai	NOUN
easat-7645	29	36	is	be	AUX
easat-7645	29	37	anticipated	anticipate	VERB
easat-7645	29	38	to	to	PART
easat-7645	29	39	reach	reach	VERB
easat-7645	29	40	14	14	NUM
easat-7645	29	41	billion	billion	NUM
easat-7645	29	42	usd	usd	NOUN
easat-7645	29	43	by	by	ADP
easat-7645	29	44	2025	2025	NUM
easat-7645	29	45	[	[	SYM
easat-7645	29	46	10	10	NUM
easat-7645	29	47	]	]	PUNCT
easat-7645	29	48	.	.	PUNCT
easat-7645	30	1	technologies	technology	NOUN
easat-7645	30	2	such	such	ADJ
easat-7645	30	3	as	as	ADP
easat-7645	30	4	artificial	artificial	ADJ
easat-7645	30	5	intelligence	intelligence	NOUN
easat-7645	30	6	(	(	PUNCT
easat-7645	30	7	ai	ai	NOUN
easat-7645	30	8	)	)	PUNCT
easat-7645	30	9	,	,	PUNCT
easat-7645	30	10	advanced	advanced	ADJ
easat-7645	30	11	analytics	analytic	NOUN
easat-7645	30	12	,	,	PUNCT
easat-7645	30	13	and	and	CCONJ
easat-7645	30	14	in	in	ADP
easat-7645	30	15	-	-	PUNCT
easat-7645	30	16	store	store	NOUN
easat-7645	30	17	applications	application	NOUN
easat-7645	30	18	are	be	AUX
easat-7645	30	19	increasingly	increasingly	ADV
easat-7645	30	20	being	be	AUX
easat-7645	30	21	adopted	adopt	VERB
easat-7645	30	22	to	to	PART
easat-7645	30	23	optimize	optimize	VERB
easat-7645	30	24	processes	process	NOUN
easat-7645	30	25	,	,	PUNCT
easat-7645	30	26	promote	promote	VERB
easat-7645	30	27	sustainability	sustainability	NOUN
easat-7645	30	28	,	,	PUNCT
easat-7645	30	29	and	and	CCONJ
easat-7645	30	30	enhance	enhance	VERB
easat-7645	30	31	customer	customer	NOUN
easat-7645	30	32	experience	experience	NOUN
easat-7645	30	33	in	in	ADP
easat-7645	30	34	the	the	DET
easat-7645	30	35	fashion	fashion	NOUN
easat-7645	30	36	industry	industry	NOUN
easat-7645	30	37	.	.	PUNCT
easat-7645	31	1	ramos	ramos	PROPN
easat-7645	31	2	,	,	PUNCT
easat-7645	31	3	et	et	PROPN
easat-7645	31	4	al	al	PROPN
easat-7645	31	5	.	.	PUNCT
easat-7645	32	1	[	[	X
easat-7645	32	2	11	11	NUM
easat-7645	32	3	]	]	PUNCT
easat-7645	32	4	found	find	VERB
easat-7645	32	5	that	that	SCONJ
easat-7645	32	6	ai	ai	VERB
easat-7645	32	7	significantly	significantly	ADV
easat-7645	32	8	contributes	contribute	VERB
easat-7645	32	9	to	to	ADP
easat-7645	32	10	sustainability	sustainability	NOUN
easat-7645	32	11	in	in	ADP
easat-7645	32	12	the	the	DET
easat-7645	32	13	fashion	fashion	NOUN
easat-7645	32	14	sector	sector	NOUN
easat-7645	32	15	through	through	ADP
easat-7645	32	16	efficient	efficient	ADJ
easat-7645	32	17	supply	supply	NOUN
easat-7645	32	18	chain	chain	NOUN
easat-7645	32	19	management	management	NOUN
easat-7645	32	20	,	,	PUNCT
easat-7645	32	21	innovative	innovative	ADJ
easat-7645	32	22	design	design	NOUN
easat-7645	32	23	processes	process	NOUN
easat-7645	32	24	,	,	PUNCT
easat-7645	32	25	and	and	CCONJ
easat-7645	32	26	waste	waste	NOUN
easat-7645	32	27	control	control	NOUN
easat-7645	32	28	.	.	PUNCT
easat-7645	33	1	moreover	moreover	ADV
easat-7645	33	2	,	,	PUNCT
easat-7645	33	3	integrating	integrate	VERB
easat-7645	33	4	ai	ai	VERB
easat-7645	33	5	into	into	ADP
easat-7645	33	6	business	business	NOUN
easat-7645	33	7	models	model	NOUN
easat-7645	33	8	today	today	NOUN
easat-7645	33	9	and	and	CCONJ
easat-7645	33	10	in	in	ADP
easat-7645	33	11	the	the	DET
easat-7645	33	12	near	near	ADJ
easat-7645	33	13	future	future	NOUN
easat-7645	33	14	can	can	AUX
easat-7645	33	15	lead	lead	VERB
easat-7645	33	16	to	to	ADP
easat-7645	33	17	a	a	DET
easat-7645	33	18	cumulative	cumulative	ADJ
easat-7645	33	19	cash	cash	NOUN
easat-7645	33	20	flow	flow	NOUN
easat-7645	33	21	increase	increase	NOUN
easat-7645	33	22	of	of	ADP
easat-7645	33	23	118	118	NUM
easat-7645	33	24	%	%	NOUN
easat-7645	33	25	by	by	ADP
easat-7645	33	26	2030	2030	NUM
easat-7645	34	1	[	[	X
easat-7645	34	2	11	11	NUM
easat-7645	34	3	]	]	PUNCT
easat-7645	34	4	.	.	PUNCT
easat-7645	35	1	there	there	PRON
easat-7645	35	2	are	be	VERB
easat-7645	35	3	numerous	numerous	ADJ
easat-7645	35	4	studies	study	NOUN
easat-7645	35	5	on	on	ADP
easat-7645	35	6	solutions	solution	NOUN
easat-7645	35	7	aimed	aim	VERB
easat-7645	35	8	at	at	ADP
easat-7645	35	9	improving	improve	VERB
easat-7645	35	10	the	the	DET
easat-7645	35	11	quality	quality	NOUN
easat-7645	35	12	of	of	ADP
easat-7645	35	13	online	online	ADJ
easat-7645	35	14	shopping	shopping	NOUN
easat-7645	35	15	services	service	NOUN
easat-7645	35	16	on	on	ADP
easat-7645	35	17	e	e	NOUN
easat-7645	35	18	-	-	NOUN
easat-7645	35	19	commerce	commerce	NOUN
easat-7645	35	20	platforms	platform	NOUN
easat-7645	35	21	to	to	PART
easat-7645	35	22	enhance	enhance	VERB
easat-7645	35	23	customer	customer	NOUN
easat-7645	35	24	satisfaction	satisfaction	NOUN
easat-7645	35	25	and	and	CCONJ
easat-7645	35	26	stimulate	stimulate	VERB
easat-7645	35	27	purchase	purchase	NOUN
easat-7645	35	28	intentions	intention	NOUN
easat-7645	35	29	.	.	PUNCT
easat-7645	36	1	the	the	DET
easat-7645	36	2	findings	finding	NOUN
easat-7645	36	3	suggest	suggest	VERB
easat-7645	36	4	that	that	SCONJ
easat-7645	36	5	both	both	DET
easat-7645	36	6	information	information	NOUN
easat-7645	36	7	security	security	NOUN
easat-7645	36	8	and	and	CCONJ
easat-7645	36	9	website	website	NOUN
easat-7645	36	10	performance	performance	NOUN
easat-7645	36	11	have	have	VERB
easat-7645	36	12	a	a	DET
easat-7645	36	13	direct	direct	ADJ
easat-7645	36	14	and	and	CCONJ
easat-7645	36	15	positive	positive	ADJ
easat-7645	36	16	impact	impact	NOUN
easat-7645	36	17	on	on	ADP
easat-7645	36	18	e	e	NOUN
easat-7645	36	19	-	-	NOUN
easat-7645	36	20	service	service	ADJ
easat-7645	36	21	quality	quality	NOUN
easat-7645	36	22	[	[	X
easat-7645	36	23	12	12	NUM
easat-7645	36	24	]	]	PUNCT
easat-7645	36	25	.	.	PUNCT
easat-7645	37	1	additionally	additionally	ADV
easat-7645	37	2	,	,	PUNCT
easat-7645	37	3	responsiveness	responsiveness	NOUN
easat-7645	37	4	,	,	PUNCT
easat-7645	37	5	compensation	compensation	NOUN
easat-7645	37	6	,	,	PUNCT
easat-7645	37	7	and	and	CCONJ
easat-7645	37	8	contact	contact	NOUN
easat-7645	37	9	positively	positively	ADV
easat-7645	37	10	affect	affect	VERB
easat-7645	37	11	e	e	NOUN
easat-7645	37	12	-	-	NOUN
easat-7645	37	13	recovery	recovery	NOUN
easat-7645	37	14	.	.	PUNCT
easat-7645	38	1	e	e	X
easat-7645	38	2	-	-	NOUN
easat-7645	38	3	recovery	recovery	NOUN
easat-7645	38	4	,	,	PUNCT
easat-7645	38	5	in	in	ADP
easat-7645	38	6	turn	turn	NOUN
easat-7645	38	7	,	,	PUNCT
easat-7645	38	8	has	have	VERB
easat-7645	38	9	a	a	DET
easat-7645	38	10	positive	positive	ADJ
easat-7645	38	11	effect	effect	NOUN
easat-7645	38	12	on	on	ADP
easat-7645	38	13	e	e	NOUN
easat-7645	38	14	-	-	NOUN
easat-7645	38	15	loyalty	loyalty	NOUN
easat-7645	38	16	,	,	PUNCT
easat-7645	38	17	which	which	PRON
easat-7645	38	18	significantly	significantly	ADV
easat-7645	38	19	influences	influence	VERB
easat-7645	38	20	online	online	ADJ
easat-7645	38	21	repurchase	repurchase	NOUN
easat-7645	38	22	behavior	behavior	NOUN
easat-7645	38	23	[	[	X
easat-7645	38	24	12	12	NUM
easat-7645	38	25	]	]	PUNCT
easat-7645	38	26	.	.	PUNCT
easat-7645	39	1	ai	ai	PROPN
easat-7645	39	2	is	be	AUX
easat-7645	39	3	also	also	ADV
easat-7645	39	4	effectively	effectively	ADV
easat-7645	39	5	utilized	utilize	VERB
easat-7645	39	6	in	in	ADP
easat-7645	39	7	chatbot	chatbot	NOUN
easat-7645	39	8	marketing	marketing	NOUN
easat-7645	39	9	efforts	effort	NOUN
easat-7645	39	10	(	(	PUNCT
easat-7645	39	11	cmes	cme	NOUN
easat-7645	39	12	)	)	PUNCT
easat-7645	39	13	,	,	PUNCT
easat-7645	39	14	as	as	SCONJ
easat-7645	39	15	evidenced	evidence	VERB
easat-7645	39	16	by	by	ADP
easat-7645	39	17	the	the	DET
easat-7645	39	18	study	study	NOUN
easat-7645	39	19	that	that	PRON
easat-7645	39	20	shows	show	VERB
easat-7645	39	21	that	that	SCONJ
easat-7645	39	22	cmes	cme	NOUN
easat-7645	39	23	have	have	VERB
easat-7645	39	24	a	a	DET
easat-7645	39	25	significant	significant	ADJ
easat-7645	39	26	direct	direct	ADJ
easat-7645	39	27	effect	effect	NOUN
easat-7645	39	28	on	on	ADP
easat-7645	39	29	communication	communication	NOUN
easat-7645	39	30	quality	quality	NOUN
easat-7645	39	31	and	and	CCONJ
easat-7645	39	32	an	an	DET
easat-7645	39	33	indirect	indirect	ADJ
easat-7645	39	34	influence	influence	NOUN
easat-7645	39	35	on	on	ADP
easat-7645	39	36	relationship	relationship	NOUN
easat-7645	39	37	quality	quality	NOUN
easat-7645	39	38	and	and	CCONJ
easat-7645	39	39	customer	customer	NOUN
easat-7645	39	40	reactions	reaction	NOUN
easat-7645	39	41	by	by	ADP
easat-7645	39	42	cheng	cheng	PROPN
easat-7645	39	43	and	and	CCONJ
easat-7645	39	44	jiang	jiang	PROPN
easat-7645	40	1	[	[	X
easat-7645	40	2	13	13	NUM
easat-7645	40	3	]	]	PUNCT
easat-7645	40	4	.	.	PUNCT
easat-7645	41	1	due	due	ADP
easat-7645	41	2	to	to	ADP
easat-7645	41	3	its	its	PRON
easat-7645	41	4	convenience	convenience	NOUN
easat-7645	41	5	and	and	CCONJ
easat-7645	41	6	flexibility	flexibility	NOUN
easat-7645	41	7	,	,	PUNCT
easat-7645	41	8	online	online	ADJ
easat-7645	41	9	shopping	shopping	NOUN
easat-7645	41	10	has	have	AUX
easat-7645	41	11	become	become	VERB
easat-7645	41	12	an	an	DET
easat-7645	41	13	indispensable	indispensable	ADJ
easat-7645	41	14	consumer	consumer	NOUN
easat-7645	41	15	need	need	NOUN
easat-7645	41	16	.	.	PUNCT
easat-7645	42	1	online	online	ADJ
easat-7645	42	2	shopping	shopping	NOUN
easat-7645	42	3	offers	offer	VERB
easat-7645	42	4	various	various	ADJ
easat-7645	42	5	advantages	advantage	NOUN
easat-7645	42	6	over	over	ADP
easat-7645	42	7	offline	offline	ADJ
easat-7645	42	8	shopping	shopping	NOUN
easat-7645	42	9	,	,	PUNCT
easat-7645	42	10	such	such	ADJ
easat-7645	42	11	as	as	ADP
easat-7645	42	12	enhanced	enhanced	ADJ
easat-7645	42	13	convenience	convenience	NOUN
easat-7645	42	14	,	,	PUNCT
easat-7645	42	15	greater	great	ADJ
easat-7645	42	16	personalization	personalization	NOUN
easat-7645	42	17	at	at	ADP
easat-7645	42	18	lower	low	ADJ
easat-7645	42	19	costs	cost	NOUN
easat-7645	42	20	,	,	PUNCT
easat-7645	42	21	a	a	DET
easat-7645	42	22	wider	wide	ADJ
easat-7645	42	23	variety	variety	NOUN
easat-7645	42	24	of	of	ADP
easat-7645	42	25	products	product	NOUN
easat-7645	42	26	,	,	PUNCT
easat-7645	42	27	broader	broad	ADJ
easat-7645	42	28	reach	reach	VERB
easat-7645	42	29	,	,	PUNCT
easat-7645	42	30	faster	fast	ADJ
easat-7645	42	31	transactions	transaction	NOUN
easat-7645	42	32	,	,	PUNCT
easat-7645	42	33	and	and	CCONJ
easat-7645	42	34	increased	increase	VERB
easat-7645	42	35	flexibility	flexibility	NOUN
easat-7645	42	36	[	[	X
easat-7645	42	37	14	14	NUM
easat-7645	42	38	]	]	PUNCT
easat-7645	42	39	.	.	PUNCT
easat-7645	43	1	by	by	ADP
easat-7645	43	2	leveraging	leverage	VERB
easat-7645	43	3	digital	digital	ADJ
easat-7645	43	4	platforms	platform	NOUN
easat-7645	43	5	,	,	PUNCT
easat-7645	43	6	brands	brand	NOUN
easat-7645	43	7	can	can	AUX
easat-7645	43	8	directly	directly	ADV
easat-7645	43	9	engage	engage	VERB
easat-7645	43	10	with	with	ADP
easat-7645	43	11	customers	customer	NOUN
easat-7645	43	12	,	,	PUNCT
easat-7645	43	13	communicate	communicate	VERB
easat-7645	43	14	their	their	PRON
easat-7645	43	15	messages	message	NOUN
easat-7645	43	16	,	,	PUNCT
easat-7645	43	17	and	and	CCONJ
easat-7645	43	18	gather	gather	VERB
easat-7645	43	19	valuable	valuable	ADJ
easat-7645	43	20	data	datum	NOUN
easat-7645	43	21	for	for	ADP
easat-7645	43	22	high	high	ADJ
easat-7645	43	23	-	-	PUNCT
easat-7645	43	24	level	level	NOUN
easat-7645	43	25	strategic	strategic	ADJ
easat-7645	43	26	decisions	decision	NOUN
easat-7645	43	27	[	[	X
easat-7645	43	28	14	14	NUM
easat-7645	43	29	]	]	PUNCT
easat-7645	43	30	.	.	PUNCT
easat-7645	44	1	however	however	ADV
easat-7645	44	2	,	,	PUNCT
easat-7645	44	3	digital	digital	ADJ
easat-7645	44	4	platforms	platform	NOUN
easat-7645	44	5	contain	contain	VERB
easat-7645	44	6	vast	vast	ADJ
easat-7645	44	7	amounts	amount	NOUN
easat-7645	44	8	of	of	ADP
easat-7645	44	9	available	available	ADJ
easat-7645	44	10	information	information	NOUN
easat-7645	44	11	,	,	PUNCT
easat-7645	44	12	and	and	CCONJ
easat-7645	44	13	e	e	X
easat-7645	44	14	-	-	NOUN
easat-7645	44	15	commerce	commerce	NOUN
easat-7645	44	16	platforms	platform	NOUN
easat-7645	44	17	are	be	AUX
easat-7645	44	18	filled	fill	VERB
easat-7645	44	19	with	with	ADP
easat-7645	44	20	countless	countless	ADJ
easat-7645	44	21	alternatives	alternative	NOUN
easat-7645	44	22	.	.	PUNCT
easat-7645	45	1	as	as	ADP
easat-7645	45	2	a	a	DET
easat-7645	45	3	result	result	NOUN
easat-7645	45	4	,	,	PUNCT
easat-7645	45	5	achieving	achieve	VERB
easat-7645	45	6	brand	brand	NOUN
easat-7645	45	7	loyalty	loyalty	NOUN
easat-7645	45	8	from	from	ADP
easat-7645	45	9	consumers	consumer	NOUN
easat-7645	45	10	is	be	AUX
easat-7645	45	11	challenging	challenge	VERB
easat-7645	45	12	for	for	ADP
easat-7645	45	13	brands	brand	NOUN
easat-7645	45	14	and	and	CCONJ
easat-7645	45	15	involves	involve	VERB
easat-7645	45	16	numerous	numerous	ADJ
easat-7645	45	17	concerns	concern	NOUN
easat-7645	45	18	[	[	X
easat-7645	45	19	14	14	NUM
easat-7645	45	20	]	]	PUNCT
easat-7645	45	21	.	.	PUNCT
easat-7645	46	1	by	by	ADP
easat-7645	46	2	collecting	collect	VERB
easat-7645	46	3	survey	survey	NOUN
easat-7645	46	4	data	datum	NOUN
easat-7645	46	5	from	from	ADP
easat-7645	46	6	1,133	1,133	NUM
easat-7645	46	7	individuals	individual	NOUN
easat-7645	46	8	from	from	ADP
easat-7645	46	9	generation	generation	NOUN
easat-7645	46	10	z	z	PROPN
easat-7645	46	11	in	in	ADP
easat-7645	46	12	vietnam	vietnam	PROPN
easat-7645	46	13	,	,	PUNCT
easat-7645	46	14	a	a	DET
easat-7645	46	15	study	study	NOUN
easat-7645	46	16	demonstrated	demonstrate	VERB
easat-7645	46	17	that	that	SCONJ
easat-7645	46	18	brand	brand	NOUN
easat-7645	46	19	trust	trust	PROPN
easat-7645	46	20	has	have	VERB
easat-7645	46	21	a	a	DET
easat-7645	46	22	significant	significant	ADJ
easat-7645	46	23	positive	positive	ADJ
easat-7645	46	24	impact	impact	NOUN
easat-7645	46	25	on	on	ADP
easat-7645	46	26	brand	brand	NOUN
easat-7645	46	27	loyalty	loyalty	NOUN
easat-7645	46	28	according	accord	VERB
easat-7645	46	29	to	to	ADP
easat-7645	46	30	nguyen	nguyen	NOUN
easat-7645	46	31	,	,	PUNCT
easat-7645	46	32	et	et	PROPN
easat-7645	46	33	al	al	PROPN
easat-7645	46	34	.	.	PUNCT
easat-7645	47	1	[	[	X
easat-7645	47	2	15	15	NUM
easat-7645	47	3	]	]	PUNCT
easat-7645	47	4	.	.	PUNCT
easat-7645	48	1	a	a	DET
easat-7645	48	2	study	study	NOUN
easat-7645	48	3	conducted	conduct	VERB
easat-7645	48	4	on	on	ADP
easat-7645	48	5	tokopedia	tokopedia	PROPN
easat-7645	48	6	e	e	PROPN
easat-7645	48	7	-	-	NOUN
easat-7645	48	8	commerce	commerce	NOUN
easat-7645	48	9	in	in	ADP
easat-7645	48	10	yogyakarta	yogyakarta	PROPN
easat-7645	48	11	by	by	ADP
easat-7645	48	12	a	a	DET
easat-7645	48	13	group	group	NOUN
easat-7645	48	14	of	of	ADP
easat-7645	48	15	authors	author	NOUN
easat-7645	48	16	from	from	ADP
easat-7645	48	17	indonesia	indonesia	PROPN
easat-7645	48	18	also	also	ADV
easat-7645	48	19	agrees	agree	VERB
easat-7645	48	20	that	that	SCONJ
easat-7645	48	21	brand	brand	PROPN
easat-7645	48	22	trust	trust	NOUN
easat-7645	48	23	is	be	AUX
easat-7645	48	24	a	a	DET
easat-7645	48	25	crucial	crucial	ADJ
easat-7645	48	26	factor	factor	NOUN
easat-7645	48	27	in	in	ADP
easat-7645	48	28	the	the	DET
easat-7645	48	29	development	development	NOUN
easat-7645	48	30	of	of	ADP
easat-7645	48	31	brand	brand	NOUN
easat-7645	48	32	loyalty	loyalty	NOUN
easat-7645	48	33	[	[	X
easat-7645	48	34	16	16	NUM
easat-7645	48	35	]	]	PUNCT
easat-7645	48	36	.	.	PUNCT
easat-7645	49	1	in	in	ADP
easat-7645	49	2	a	a	DET
easat-7645	49	3	separate	separate	ADJ
easat-7645	49	4	study	study	NOUN
easat-7645	49	5	,	,	PUNCT
easat-7645	49	6	which	which	PRON
easat-7645	49	7	surveyed	survey	VERB
easat-7645	49	8	consumers	consumer	NOUN
easat-7645	49	9	in	in	ADP
easat-7645	49	10	two	two	NUM
easat-7645	49	11	major	major	ADJ
easat-7645	49	12	cities	city	NOUN
easat-7645	49	13	in	in	ADP
easat-7645	49	14	vietnam	vietnam	PROPN
easat-7645	49	15	(	(	PUNCT
easat-7645	49	16	hanoi	hanoi	PROPN
easat-7645	49	17	and	and	CCONJ
easat-7645	49	18	ho	ho	PROPN
easat-7645	49	19	chi	chi	PROPN
easat-7645	49	20	minh	minh	PROPN
easat-7645	49	21	city	city	PROPN
easat-7645	49	22	)	)	PUNCT
easat-7645	49	23	,	,	PUNCT
easat-7645	49	24	it	it	PRON
easat-7645	49	25	was	be	AUX
easat-7645	49	26	found	find	VERB
easat-7645	49	27	that	that	SCONJ
easat-7645	49	28	brand	brand	NOUN
easat-7645	49	29	experience	experience	NOUN
easat-7645	49	30	influences	influence	VERB
easat-7645	49	31	brand	brand	NOUN
easat-7645	49	32	loyalty	loyalty	NOUN
easat-7645	49	33	through	through	ADP
easat-7645	49	34	customer	customer	NOUN
easat-7645	49	35	satisfaction	satisfaction	NOUN
easat-7645	49	36	[	[	X
easat-7645	49	37	17	17	NUM
easat-7645	49	38	]	]	PUNCT
easat-7645	49	39	.	.	PUNCT
easat-7645	50	1	another	another	DET
easat-7645	50	2	study	study	NOUN
easat-7645	50	3	,	,	PUNCT
easat-7645	50	4	based	base	VERB
easat-7645	50	5	on	on	ADP
easat-7645	50	6	surveys	survey	NOUN
easat-7645	50	7	conducted	conduct	VERB
easat-7645	50	8	through	through	ADP
easat-7645	50	9	mail	mail	NOUN
easat-7645	50	10	questionnaires	questionnaire	NOUN
easat-7645	50	11	in	in	ADP
easat-7645	50	12	the	the	DET
easat-7645	50	13	three	three	NUM
easat-7645	50	14	largest	large	ADJ
easat-7645	50	15	cities	city	NOUN
easat-7645	50	16	in	in	ADP
easat-7645	50	17	vietnam	vietnam	PROPN
easat-7645	50	18	,	,	PUNCT
easat-7645	50	19	also	also	ADV
easat-7645	50	20	found	find	VERB
easat-7645	50	21	that	that	SCONJ
easat-7645	50	22	brand	brand	NOUN
easat-7645	50	23	experience	experience	NOUN
easat-7645	50	24	influences	influence	VERB
easat-7645	50	25	eloyalty	eloyalty	NOUN
easat-7645	50	26	through	through	ADP
easat-7645	50	27	the	the	DET
easat-7645	50	28	mediation	mediation	NOUN
easat-7645	50	29	of	of	ADP
easat-7645	50	30	e	e	NOUN
easat-7645	50	31	-	-	NOUN
easat-7645	50	32	satisfaction	satisfaction	NOUN
easat-7645	50	33	[	[	X
easat-7645	50	34	18	18	NUM
easat-7645	50	35	]	]	PUNCT
easat-7645	50	36	.	.	PUNCT
easat-7645	51	1	a	a	DET
easat-7645	51	2	study	study	NOUN
easat-7645	51	3	indicates	indicate	VERB
easat-7645	51	4	that	that	SCONJ
easat-7645	51	5	different	different	ADJ
easat-7645	51	6	types	type	NOUN
easat-7645	51	7	of	of	ADP
easat-7645	51	8	brand	brand	NOUN
easat-7645	51	9	relationships	relationship	NOUN
easat-7645	51	10	influence	influence	NOUN
easat-7645	51	11	customer	customer	NOUN
easat-7645	51	12	brand	brand	NOUN
easat-7645	51	13	loyalty	loyalty	NOUN
easat-7645	51	14	,	,	PUNCT
easat-7645	51	15	with	with	ADP
easat-7645	51	16	the	the	DET
easat-7645	51	17	intensity	intensity	NOUN
easat-7645	51	18	and	and	CCONJ
easat-7645	51	19	direction	direction	NOUN
easat-7645	51	20	of	of	ADP
easat-7645	51	21	this	this	DET
easat-7645	51	22	impact	impact	NOUN
easat-7645	51	23	varying	vary	VERB
easat-7645	51	24	under	under	ADP
easat-7645	51	25	different	different	ADJ
easat-7645	51	26	conditions	condition	NOUN
easat-7645	51	27	and	and	CCONJ
easat-7645	51	28	circumstances	circumstance	NOUN
easat-7645	51	29	by	by	ADP
easat-7645	51	30	khamitov	khamitov	NOUN
easat-7645	51	31	,	,	PUNCT
easat-7645	51	32	et	et	PROPN
easat-7645	51	33	al	al	PROPN
easat-7645	51	34	.	.	PUNCT
easat-7645	52	1	[	[	X
easat-7645	52	2	19	19	NUM
easat-7645	52	3	]	]	PUNCT
easat-7645	52	4	.	.	PUNCT
easat-7645	53	1	in	in	ADP
easat-7645	53	2	the	the	DET
easat-7645	53	3	field	field	NOUN
easat-7645	53	4	of	of	ADP
easat-7645	53	5	e	e	NOUN
easat-7645	53	6	-	-	NOUN
easat-7645	53	7	commerce	commerce	NOUN
easat-7645	53	8	,	,	PUNCT
easat-7645	53	9	the	the	DET
easat-7645	53	10	integration	integration	NOUN
easat-7645	53	11	of	of	ADP
easat-7645	53	12	ai	ai	NOUN
easat-7645	53	13	has	have	AUX
easat-7645	53	14	become	become	VERB
easat-7645	53	15	an	an	DET
easat-7645	53	16	undeniable	undeniable	ADJ
easat-7645	53	17	reality	reality	NOUN
easat-7645	53	18	.	.	PUNCT
easat-7645	54	1	ai	ai	VERB
easat-7645	54	2	is	be	AUX
easat-7645	54	3	utilized	utilize	VERB
easat-7645	54	4	for	for	ADP
easat-7645	54	5	advertising	advertising	NOUN
easat-7645	54	6	,	,	PUNCT
easat-7645	54	7	conducting	conduct	VERB
easat-7645	54	8	transactions	transaction	NOUN
easat-7645	54	9	,	,	PUNCT
easat-7645	54	10	and	and	CCONJ
easat-7645	54	11	maintaining	maintain	VERB
easat-7645	54	12	customer	customer	NOUN
easat-7645	54	13	relationships	relationship	NOUN
easat-7645	54	14	.	.	PUNCT
easat-7645	55	1	ai	ai	VERB
easat-7645	55	2	can	can	AUX
easat-7645	55	3	foster	foster	VERB
easat-7645	55	4	virtual	virtual	ADJ
easat-7645	55	5	online	online	ADJ
easat-7645	55	6	friendships	friendship	NOUN
easat-7645	55	7	between	between	ADP
easat-7645	55	8	brands	brand	NOUN
easat-7645	55	9	and	and	CCONJ
easat-7645	55	10	customers	customer	NOUN
easat-7645	55	11	[	[	X
easat-7645	55	12	20	20	NUM
easat-7645	55	13	]	]	PUNCT
easat-7645	55	14	.	.	PUNCT
easat-7645	56	1	the	the	DET
easat-7645	56	2	application	application	NOUN
easat-7645	56	3	of	of	ADP
easat-7645	56	4	ai	ai	ADJ
easat-7645	56	5	-	-	PUNCT
easat-7645	56	6	powered	power	VERB
easat-7645	56	7	chatbots	chatbot	NOUN
easat-7645	56	8	can	can	AUX
easat-7645	56	9	be	be	AUX
easat-7645	56	10	seen	see	VERB
easat-7645	56	11	as	as	ADP
easat-7645	56	12	a	a	DET
easat-7645	56	13	representative	representative	NOUN
easat-7645	56	14	of	of	ADP
easat-7645	56	15	the	the	DET
easat-7645	56	16	brand	brand	NOUN
easat-7645	56	17	in	in	ADP
easat-7645	56	18	managing	manage	VERB
easat-7645	56	19	customer	customer	NOUN
easat-7645	56	20	relationships	relationship	NOUN
easat-7645	56	21	[	[	X
easat-7645	56	22	20	20	NUM
easat-7645	56	23	]	]	PUNCT
easat-7645	56	24	.	.	PUNCT
easat-7645	57	1	the	the	DET
easat-7645	57	2	customer	customer	NOUN
easat-7645	57	3	experience	experience	NOUN
easat-7645	57	4	can	can	AUX
easat-7645	57	5	be	be	AUX
easat-7645	57	6	influenced	influence	VERB
easat-7645	57	7	by	by	ADP
easat-7645	57	8	ai	ai	NOUN
easat-7645	57	9	,	,	PUNCT
easat-7645	57	10	as	as	SCONJ
easat-7645	57	11	positive	positive	ADJ
easat-7645	57	12	experiences	experience	NOUN
easat-7645	57	13	lead	lead	VERB
easat-7645	57	14	to	to	ADP
easat-7645	57	15	greater	great	ADJ
easat-7645	57	16	satisfaction	satisfaction	NOUN
easat-7645	57	17	and	and	CCONJ
easat-7645	57	18	enjoyment	enjoyment	NOUN
easat-7645	57	19	with	with	ADP
easat-7645	57	20	the	the	DET
easat-7645	57	21	brand	brand	NOUN
easat-7645	57	22	utilizing	utilize	VERB
easat-7645	57	23	ai	ai	VERB
easat-7645	57	24	-	-	PUNCT
easat-7645	57	25	driven	drive	VERB
easat-7645	57	26	services	service	NOUN
easat-7645	57	27	by	by	ADP
easat-7645	57	28	trivedi	trivedi	PROPN
easat-7645	58	1	[	[	X
easat-7645	58	2	21	21	NUM
easat-7645	58	3	]	]	PUNCT
easat-7645	58	4	.	.	PUNCT
easat-7645	59	1	brands	brand	NOUN
easat-7645	59	2	can	can	AUX
easat-7645	59	3	achieve	achieve	VERB
easat-7645	59	4	differentiation	differentiation	NOUN
easat-7645	59	5	and	and	CCONJ
easat-7645	59	6	competitive	competitive	ADJ
easat-7645	59	7	advantage	advantage	NOUN
easat-7645	59	8	by	by	ADP
easat-7645	59	9	enhancing	enhance	VERB
easat-7645	59	10	the	the	DET
easat-7645	59	11	customer	customer	NOUN
easat-7645	59	12	experience	experience	NOUN
easat-7645	59	13	through	through	ADP
easat-7645	59	14	the	the	DET
easat-7645	59	15	use	use	NOUN
easat-7645	59	16	of	of	ADP
easat-7645	59	17	ai	ai	NOUN
easat-7645	59	18	according	accord	VERB
easat-7645	59	19	to	to	ADP
easat-7645	59	20	kumar	kumar	PROPN
easat-7645	59	21	,	,	PUNCT
easat-7645	59	22	et	et	PROPN
easat-7645	59	23	al	al	PROPN
easat-7645	59	24	.	.	PUNCT
easat-7645	60	1	[	[	X
easat-7645	60	2	22	22	NUM
easat-7645	60	3	]	]	PUNCT
easat-7645	60	4	.	.	PUNCT
easat-7645	61	1	there	there	PRON
easat-7645	61	2	is	be	VERB
easat-7645	61	3	a	a	DET
easat-7645	61	4	substantial	substantial	ADJ
easat-7645	61	5	amount	amount	NOUN
easat-7645	61	6	of	of	ADP
easat-7645	61	7	research	research	NOUN
easat-7645	61	8	on	on	ADP
easat-7645	61	9	ai	ai	ADJ
easat-7645	61	10	efforts	effort	NOUN
easat-7645	61	11	in	in	ADP
easat-7645	61	12	customer	customer	NOUN
easat-7645	61	13	support	support	NOUN
easat-7645	61	14	chatbot	chatbot	NOUN
easat-7645	61	15	technologies	technology	NOUN
easat-7645	61	16	,	,	PUNCT
easat-7645	61	17	with	with	SCONJ
easat-7645	61	18	many	many	ADJ
easat-7645	61	19	findings	finding	NOUN
easat-7645	61	20	demonstrating	demonstrating	NOUN
easat-7645	61	21	that	that	PRON
easat-7645	61	22	ai	ai	VERB
easat-7645	61	23	chatbots	chatbot	NOUN
easat-7645	61	24	can	can	AUX
easat-7645	61	25	indeed	indeed	ADV
easat-7645	61	26	contribute	contribute	VERB
easat-7645	61	27	to	to	ADP
easat-7645	61	28	creating	create	VERB
easat-7645	61	29	positive	positive	ADJ
easat-7645	61	30	brand	brand	NOUN
easat-7645	61	31	experiences	experience	NOUN
easat-7645	61	32	for	for	ADP
easat-7645	61	33	customers	customer	NOUN
easat-7645	61	34	.	.	PUNCT
easat-7645	62	1	however	however	ADV
easat-7645	62	2	,	,	PUNCT
easat-7645	62	3	ai	ai	AUX
easat-7645	62	4	applications	application	NOUN
easat-7645	62	5	in	in	ADP
easat-7645	62	6	other	other	ADJ
easat-7645	62	7	areas	area	NOUN
easat-7645	62	8	,	,	PUNCT
easat-7645	62	9	such	such	ADJ
easat-7645	62	10	as	as	ADP
easat-7645	62	11	ai	ai	PROPN
easat-7645	62	12	livestreamers	livestreamer	NOUN
easat-7645	62	13	,	,	PUNCT
easat-7645	62	14	which	which	PRON
easat-7645	62	15	not	not	PART
easat-7645	62	16	only	only	ADV
easat-7645	62	17	offer	offer	VERB
easat-7645	62	18	interactive	interactive	ADJ
easat-7645	62	19	support	support	NOUN
easat-7645	62	20	but	but	CCONJ
easat-7645	62	21	also	also	ADV
easat-7645	62	22	provide	provide	VERB
easat-7645	62	23	high	high	ADJ
easat-7645	62	24	entertainment	entertainment	NOUN
easat-7645	62	25	value	value	NOUN
easat-7645	62	26	,	,	PUNCT
easat-7645	62	27	remain	remain	VERB
easat-7645	62	28	underexplored	underexplored	ADJ
easat-7645	62	29	.	.	PUNCT
easat-7645	63	1	furthermore	furthermore	ADV
easat-7645	63	2	,	,	PUNCT
easat-7645	63	3	most	most	ADJ
easat-7645	63	4	studies	study	NOUN
easat-7645	63	5	focus	focus	VERB
easat-7645	63	6	on	on	ADP
easat-7645	63	7	industries	industry	NOUN
easat-7645	63	8	like	like	ADP
easat-7645	63	9	restaurant	restaurant	NOUN
easat-7645	63	10	services	service	NOUN
easat-7645	63	11	,	,	PUNCT
easat-7645	63	12	hospitality	hospitality	NOUN
easat-7645	63	13	,	,	PUNCT
easat-7645	63	14	or	or	CCONJ
easat-7645	63	15	banking	banking	NOUN
easat-7645	63	16	services	service	NOUN
easat-7645	63	17	,	,	PUNCT
easat-7645	63	18	while	while	SCONJ
easat-7645	63	19	ai	ai	VERB
easat-7645	63	20	applications	application	NOUN
easat-7645	63	21	in	in	ADP
easat-7645	63	22	the	the	DET
easat-7645	63	23	fashion	fashion	NOUN
easat-7645	63	24	sector	sector	NOUN
easat-7645	63	25	on	on	ADP
easat-7645	63	26	e	e	NOUN
easat-7645	63	27	-	-	NOUN
easat-7645	63	28	commerce	commerce	NOUN
easat-7645	63	29	platforms	platform	NOUN
easat-7645	63	30	have	have	AUX
easat-7645	63	31	not	not	PART
easat-7645	63	32	been	be	AUX
easat-7645	63	33	extensively	extensively	ADV
easat-7645	63	34	researched	research	VERB
easat-7645	63	35	.	.	PUNCT
easat-7645	64	1	according	accord	VERB
easat-7645	64	2	to	to	ADP
easat-7645	64	3	a	a	DET
easat-7645	64	4	report	report	NOUN
easat-7645	64	5	from	from	ADP
easat-7645	64	6	the	the	DET
easat-7645	64	7	e	e	PROPN
easat-7645	64	8	-	-	NOUN
easat-7645	64	9	commerce	commerce	NOUN
easat-7645	64	10	data	datum	NOUN
easat-7645	64	11	platform	platform	NOUN
easat-7645	64	12	e	e	PROPN
easat-7645	64	13	-	-	NOUN
easat-7645	64	14	commerce	commerce	NOUN
easat-7645	64	15	,	,	PUNCT
easat-7645	64	16	in	in	ADP
easat-7645	64	17	the	the	DET
easat-7645	64	18	first	first	ADJ
easat-7645	64	19	half	half	NOUN
easat-7645	64	20	of	of	ADP
easat-7645	64	21	2024	2024	NUM
easat-7645	64	22	,	,	PUNCT
easat-7645	64	23	e	e	NOUN
easat-7645	64	24	-	-	NOUN
easat-7645	64	25	commerce	commerce	NOUN
easat-7645	64	26	in	in	ADP
easat-7645	64	27	vietnam	vietnam	PROPN
easat-7645	64	28	continued	continue	VERB
easat-7645	64	29	to	to	PART
easat-7645	64	30	experience	experience	VERB
easat-7645	64	31	remarkable	remarkable	ADJ
easat-7645	64	32	growth	growth	NOUN
easat-7645	64	33	.	.	PUNCT
easat-7645	65	1	the	the	DET
easat-7645	65	2	report	report	NOUN
easat-7645	65	3	indicates	indicate	VERB
easat-7645	65	4	that	that	SCONJ
easat-7645	65	5	the	the	DET
easat-7645	65	6	top	top	ADJ
easat-7645	65	7	five	five	NUM
easat-7645	65	8	e	e	NOUN
easat-7645	65	9	-	-	NOUN
easat-7645	65	10	commerce	commerce	NOUN
easat-7645	65	11	platforms	platform	NOUN
easat-7645	65	12	—	—	PUNCT
easat-7645	65	13	shopee	shopee	NOUN
easat-7645	65	14	,	,	PUNCT
easat-7645	65	15	lazada	lazada	PROPN
easat-7645	65	16	,	,	PUNCT
easat-7645	65	17	tiki	tiki	PROPN
easat-7645	65	18	,	,	PUNCT
easat-7645	65	19	sendo	sendo	PROPN
easat-7645	65	20	,	,	PUNCT
easat-7645	65	21	and	and	CCONJ
easat-7645	65	22	tiktok	tiktok	ADJ
easat-7645	65	23	shop	shop	NOUN
easat-7645	65	24	—	—	PUNCT
easat-7645	65	25	saw	see	VERB
easat-7645	65	26	sales	sale	NOUN
easat-7645	65	27	growth	growth	NOUN
easat-7645	65	28	of	of	ADP
easat-7645	65	29	3048	3048	NUM
easat-7645	65	30	edelweiss	edelweiss	PROPN
easat-7645	65	31	applied	apply	VERB
easat-7645	65	32	science	science	NOUN
easat-7645	65	33	and	and	CCONJ
easat-7645	65	34	technology	technology	NOUN
easat-7645	65	35	issn	issn	PROPN
easat-7645	65	36	:	:	PUNCT
easat-7645	65	37	2576	2576	NUM
easat-7645	65	38	-	-	SYM
easat-7645	65	39	8484	8484	NUM
easat-7645	65	40	vol	vol	NOUN
easat-7645	65	41	.	.	PROPN
easat-7645	66	1	9	9	NUM
easat-7645	66	2	,	,	PUNCT
easat-7645	66	3	no	no	INTJ
easat-7645	66	4	.	.	NOUN
easat-7645	66	5	5	5	NUM
easat-7645	66	6	:	:	PUNCT
easat-7645	66	7	3046	3046	NUM
easat-7645	66	8	-	-	SYM
easat-7645	66	9	3066	3066	NUM
easat-7645	66	10	,	,	PUNCT
easat-7645	66	11	2025	2025	NUM
easat-7645	66	12	doi	doi	NOUN
easat-7645	66	13	:	:	PUNCT
easat-7645	66	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	66	15	©	©	PROPN
easat-7645	66	16	2025	2025	NUM
easat-7645	66	17	by	by	ADP
easat-7645	66	18	the	the	DET
easat-7645	66	19	authors	author	NOUN
easat-7645	66	20	;	;	PUNCT
easat-7645	66	21	licensee	licensee	PROPN
easat-7645	66	22	learning	learning	NOUN
easat-7645	66	23	gate	gate	NOUN
easat-7645	66	24	over	over	ADP
easat-7645	66	25	50	50	NUM
easat-7645	66	26	%	%	NOUN
easat-7645	66	27	compared	compare	VERB
easat-7645	66	28	to	to	ADP
easat-7645	66	29	the	the	DET
easat-7645	66	30	same	same	ADJ
easat-7645	66	31	period	period	NOUN
easat-7645	66	32	in	in	ADP
easat-7645	66	33	2023	2023	NUM
easat-7645	66	34	.	.	PUNCT
easat-7645	67	1	the	the	DET
easat-7645	67	2	report	report	NOUN
easat-7645	67	3	also	also	ADV
easat-7645	67	4	highlights	highlight	VERB
easat-7645	67	5	that	that	SCONJ
easat-7645	67	6	the	the	DET
easat-7645	67	7	beauty	beauty	NOUN
easat-7645	67	8	and	and	CCONJ
easat-7645	67	9	fashion	fashion	NOUN
easat-7645	67	10	sectors	sector	NOUN
easat-7645	67	11	continue	continue	VERB
easat-7645	67	12	to	to	PART
easat-7645	67	13	lead	lead	VERB
easat-7645	67	14	in	in	ADP
easat-7645	67	15	both	both	CCONJ
easat-7645	67	16	sales	sale	NOUN
easat-7645	67	17	and	and	CCONJ
easat-7645	67	18	volume	volume	NOUN
easat-7645	67	19	across	across	ADP
easat-7645	67	20	all	all	DET
easat-7645	67	21	five	five	NUM
easat-7645	67	22	aforementioned	aforementioned	ADJ
easat-7645	67	23	platforms	platform	NOUN
easat-7645	67	24	.	.	PUNCT
easat-7645	68	1	fashion	fashion	NOUN
easat-7645	68	2	brands	brand	NOUN
easat-7645	68	3	such	such	ADJ
easat-7645	68	4	as	as	ADP
easat-7645	68	5	gumac	gumac	NOUN
easat-7645	68	6	and	and	CCONJ
easat-7645	68	7	hnoss	hnoss	NOUN
easat-7645	68	8	have	have	AUX
easat-7645	68	9	gained	gain	VERB
easat-7645	68	10	significant	significant	ADJ
easat-7645	68	11	success	success	NOUN
easat-7645	68	12	in	in	ADP
easat-7645	68	13	applying	apply	VERB
easat-7645	68	14	digital	digital	ADJ
easat-7645	68	15	marketing	marketing	NOUN
easat-7645	68	16	strategies	strategy	NOUN
easat-7645	68	17	to	to	PART
easat-7645	68	18	boost	boost	VERB
easat-7645	68	19	sales	sale	NOUN
easat-7645	68	20	on	on	ADP
easat-7645	68	21	e	e	NOUN
easat-7645	68	22	-	-	NOUN
easat-7645	68	23	commerce	commerce	NOUN
easat-7645	68	24	platforms	platform	NOUN
easat-7645	68	25	in	in	ADP
easat-7645	68	26	the	the	DET
easat-7645	68	27	vietnamese	vietnamese	ADJ
easat-7645	68	28	market	market	NOUN
easat-7645	68	29	[	[	X
easat-7645	68	30	23	23	NUM
easat-7645	68	31	]	]	PUNCT
easat-7645	68	32	.	.	PUNCT
easat-7645	69	1	as	as	SCONJ
easat-7645	69	2	brands	brand	NOUN
easat-7645	69	3	intensify	intensify	VERB
easat-7645	69	4	their	their	PRON
easat-7645	69	5	sales	sale	NOUN
easat-7645	69	6	efforts	effort	NOUN
easat-7645	69	7	on	on	ADP
easat-7645	69	8	e	e	NOUN
easat-7645	69	9	-	-	NOUN
easat-7645	69	10	commerce	commerce	NOUN
easat-7645	69	11	platforms	platform	NOUN
easat-7645	69	12	in	in	ADP
easat-7645	69	13	vietnam	vietnam	PROPN
easat-7645	69	14	,	,	PUNCT
easat-7645	69	15	there	there	PRON
easat-7645	69	16	is	be	VERB
easat-7645	69	17	a	a	DET
easat-7645	69	18	growing	grow	VERB
easat-7645	69	19	need	need	NOUN
easat-7645	69	20	for	for	ADP
easat-7645	69	21	research	research	NOUN
easat-7645	69	22	that	that	PRON
easat-7645	69	23	delves	delve	VERB
easat-7645	69	24	into	into	ADP
easat-7645	69	25	the	the	DET
easat-7645	69	26	impact	impact	NOUN
easat-7645	69	27	of	of	ADP
easat-7645	69	28	ai	ai	PROPN
easat-7645	69	29	initiatives	initiative	NOUN
easat-7645	69	30	on	on	ADP
easat-7645	69	31	customer	customer	NOUN
easat-7645	69	32	loyalty	loyalty	NOUN
easat-7645	69	33	to	to	ADP
easat-7645	69	34	brands	brand	NOUN
easat-7645	69	35	,	,	PUNCT
easat-7645	69	36	particularly	particularly	ADV
easat-7645	69	37	in	in	ADP
easat-7645	69	38	the	the	DET
easat-7645	69	39	context	context	NOUN
easat-7645	69	40	of	of	ADP
easat-7645	69	41	customers	customer	NOUN
easat-7645	69	42	using	use	VERB
easat-7645	69	43	e	e	NOUN
easat-7645	69	44	-	-	NOUN
easat-7645	69	45	commerce	commerce	NOUN
easat-7645	69	46	for	for	ADP
easat-7645	69	47	shopping	shopping	NOUN
easat-7645	69	48	.	.	PUNCT
easat-7645	70	1	from	from	ADP
easat-7645	70	2	a	a	DET
easat-7645	70	3	theoretical	theoretical	ADJ
easat-7645	70	4	perspective	perspective	NOUN
easat-7645	70	5	,	,	PUNCT
easat-7645	70	6	based	base	VERB
easat-7645	70	7	on	on	ADP
easat-7645	70	8	previous	previous	ADJ
easat-7645	70	9	research	research	NOUN
easat-7645	70	10	on	on	ADP
easat-7645	70	11	the	the	DET
easat-7645	70	12	relationship	relationship	NOUN
easat-7645	70	13	between	between	ADP
easat-7645	70	14	ai	ai	PROPN
easat-7645	70	15	efforts	effort	NOUN
easat-7645	70	16	and	and	CCONJ
easat-7645	70	17	brand	brand	NOUN
easat-7645	70	18	loyalty	loyalty	NOUN
easat-7645	70	19	,	,	PUNCT
easat-7645	70	20	this	this	DET
easat-7645	70	21	study	study	NOUN
easat-7645	70	22	aims	aim	VERB
easat-7645	70	23	to	to	PART
easat-7645	70	24	fill	fill	VERB
easat-7645	70	25	the	the	DET
easat-7645	70	26	gap	gap	NOUN
easat-7645	70	27	in	in	ADP
easat-7645	70	28	prior	prior	ADJ
easat-7645	70	29	studies	study	NOUN
easat-7645	70	30	and	and	CCONJ
easat-7645	70	31	provide	provide	VERB
easat-7645	70	32	meaningful	meaningful	ADJ
easat-7645	70	33	contributions	contribution	NOUN
easat-7645	70	34	to	to	ADP
easat-7645	70	35	the	the	DET
easat-7645	70	36	literature	literature	NOUN
easat-7645	70	37	on	on	ADP
easat-7645	70	38	brand	brand	NOUN
easat-7645	70	39	loyalty	loyalty	NOUN
easat-7645	70	40	in	in	ADP
easat-7645	70	41	e	e	NOUN
easat-7645	70	42	-	-	NOUN
easat-7645	70	43	commerce	commerce	NOUN
easat-7645	70	44	platforms	platform	NOUN
easat-7645	70	45	.	.	PUNCT
easat-7645	71	1	this	this	DET
easat-7645	71	2	research	research	NOUN
easat-7645	71	3	presents	present	VERB
easat-7645	71	4	new	new	ADJ
easat-7645	71	5	insights	insight	NOUN
easat-7645	71	6	into	into	ADP
easat-7645	71	7	how	how	SCONJ
easat-7645	71	8	ai	ai	AUX
easat-7645	71	9	efforts	effort	NOUN
easat-7645	71	10	influence	influence	VERB
easat-7645	71	11	customer	customer	NOUN
easat-7645	71	12	experience	experience	NOUN
easat-7645	71	13	and	and	CCONJ
easat-7645	71	14	trust	trust	NOUN
easat-7645	71	15	in	in	ADP
easat-7645	71	16	fashion	fashion	NOUN
easat-7645	71	17	brands	brand	NOUN
easat-7645	71	18	,	,	PUNCT
easat-7645	71	19	while	while	SCONJ
easat-7645	71	20	also	also	ADV
easat-7645	71	21	offering	offer	VERB
easat-7645	71	22	a	a	DET
easat-7645	71	23	deeper	deep	ADJ
easat-7645	71	24	understanding	understanding	NOUN
easat-7645	71	25	of	of	ADP
easat-7645	71	26	brand	brand	NOUN
easat-7645	71	27	relationships	relationship	NOUN
easat-7645	71	28	,	,	PUNCT
easat-7645	71	29	which	which	PRON
easat-7645	71	30	have	have	AUX
easat-7645	71	31	been	be	AUX
easat-7645	71	32	less	less	ADV
easat-7645	71	33	emphasized	emphasize	VERB
easat-7645	71	34	in	in	ADP
easat-7645	71	35	previous	previous	ADJ
easat-7645	71	36	studies	study	NOUN
easat-7645	71	37	.	.	PUNCT
easat-7645	72	1	this	this	DET
easat-7645	72	2	perspective	perspective	NOUN
easat-7645	72	3	views	view	VERB
easat-7645	72	4	the	the	DET
easat-7645	72	5	brand	brand	NOUN
easat-7645	72	6	relationship	relationship	NOUN
easat-7645	72	7	as	as	ADP
easat-7645	72	8	a	a	DET
easat-7645	72	9	component	component	NOUN
easat-7645	72	10	of	of	ADP
easat-7645	72	11	brand	brand	NOUN
easat-7645	72	12	efforts	effort	NOUN
easat-7645	72	13	that	that	PRON
easat-7645	72	14	can	can	AUX
easat-7645	72	15	enhance	enhance	VERB
easat-7645	72	16	brand	brand	NOUN
easat-7645	72	17	loyalty	loyalty	NOUN
easat-7645	72	18	success	success	NOUN
easat-7645	72	19	through	through	ADP
easat-7645	72	20	the	the	DET
easat-7645	72	21	impact	impact	NOUN
easat-7645	72	22	of	of	ADP
easat-7645	72	23	ai	ai	PROPN
easat-7645	72	24	initiatives	initiative	NOUN
easat-7645	72	25	.	.	PUNCT
easat-7645	73	1	this	this	DET
easat-7645	73	2	study	study	NOUN
easat-7645	73	3	was	be	AUX
easat-7645	73	4	conducted	conduct	VERB
easat-7645	73	5	to	to	PART
easat-7645	73	6	explore	explore	VERB
easat-7645	73	7	the	the	DET
easat-7645	73	8	following	follow	VERB
easat-7645	73	9	research	research	NOUN
easat-7645	73	10	questions	question	NOUN
easat-7645	73	11	(	(	PUNCT
easat-7645	73	12	rqs	rqs	PROPN
easat-7645	73	13	)	)	PUNCT
easat-7645	73	14	.	.	PUNCT
easat-7645	74	1	rq1	rq1	NOUN
easat-7645	74	2	:	:	PUNCT
easat-7645	74	3	how	how	SCONJ
easat-7645	74	4	do	do	AUX
easat-7645	74	5	ai	ai	VERB
easat-7645	74	6	efforts	effort	NOUN
easat-7645	74	7	influence	influence	VERB
easat-7645	74	8	brand	brand	NOUN
easat-7645	74	9	experience	experience	NOUN
easat-7645	74	10	,	,	PUNCT
easat-7645	74	11	brand	brand	NOUN
easat-7645	74	12	trust	trust	PROPN
easat-7645	74	13	,	,	PUNCT
easat-7645	74	14	and	and	CCONJ
easat-7645	74	15	brand	brand	NOUN
easat-7645	74	16	relationship	relationship	NOUN
easat-7645	74	17	?	?	PUNCT
easat-7645	75	1	rq2	rq2	NOUN
easat-7645	75	2	:	:	PUNCT
easat-7645	75	3	how	how	SCONJ
easat-7645	75	4	do	do	AUX
easat-7645	75	5	brand	brand	NOUN
easat-7645	75	6	experience	experience	NOUN
easat-7645	75	7	,	,	PUNCT
easat-7645	75	8	brand	brand	NOUN
easat-7645	75	9	trust	trust	PROPN
easat-7645	75	10	,	,	PUNCT
easat-7645	75	11	and	and	CCONJ
easat-7645	75	12	brand	brand	NOUN
easat-7645	75	13	relationship	relationship	NOUN
easat-7645	75	14	influence	influence	PROPN
easat-7645	75	15	brand	brand	NOUN
easat-7645	75	16	loyalty	loyalty	NOUN
easat-7645	75	17	?	?	PUNCT
easat-7645	76	1	from	from	ADP
easat-7645	76	2	the	the	DET
easat-7645	76	3	two	two	NUM
easat-7645	76	4	research	research	NOUN
easat-7645	76	5	questions	question	NOUN
easat-7645	76	6	,	,	PUNCT
easat-7645	76	7	this	this	DET
easat-7645	76	8	study	study	NOUN
easat-7645	76	9	aims	aim	VERB
easat-7645	76	10	to	to	PART
easat-7645	76	11	understand	understand	VERB
easat-7645	76	12	the	the	DET
easat-7645	76	13	role	role	NOUN
easat-7645	76	14	of	of	ADP
easat-7645	76	15	ai	ai	ADJ
easat-7645	76	16	efforts	effort	NOUN
easat-7645	76	17	on	on	ADP
easat-7645	76	18	brand	brand	NOUN
easat-7645	76	19	experience	experience	NOUN
easat-7645	76	20	,	,	PUNCT
easat-7645	76	21	brand	brand	NOUN
easat-7645	76	22	trust	trust	PROPN
easat-7645	76	23	,	,	PUNCT
easat-7645	76	24	and	and	CCONJ
easat-7645	76	25	brand	brand	NOUN
easat-7645	76	26	relationship	relationship	NOUN
easat-7645	76	27	and	and	CCONJ
easat-7645	76	28	through	through	ADP
easat-7645	76	29	those	those	PRON
easat-7645	76	30	,	,	PUNCT
easat-7645	76	31	affect	affect	VERB
easat-7645	76	32	brand	brand	NOUN
easat-7645	76	33	loyalty	loyalty	NOUN
easat-7645	76	34	within	within	ADP
easat-7645	76	35	the	the	DET
easat-7645	76	36	fashion	fashion	NOUN
easat-7645	76	37	industry	industry	NOUN
easat-7645	76	38	through	through	ADP
easat-7645	76	39	e	e	NOUN
easat-7645	76	40	-	-	NOUN
easat-7645	76	41	commerce	commerce	NOUN
easat-7645	76	42	.	.	PUNCT
easat-7645	77	1	this	this	DET
easat-7645	77	2	study	study	NOUN
easat-7645	77	3	makes	make	VERB
easat-7645	77	4	three	three	NUM
easat-7645	77	5	contributions	contribution	NOUN
easat-7645	77	6	.	.	PUNCT
easat-7645	78	1	first	first	ADV
easat-7645	78	2	,	,	PUNCT
easat-7645	78	3	there	there	PRON
easat-7645	78	4	are	be	VERB
easat-7645	78	5	numerous	numerous	ADJ
easat-7645	78	6	ai	ai	ADJ
easat-7645	78	7	efforts	effort	NOUN
easat-7645	78	8	that	that	PRON
easat-7645	78	9	influence	influence	VERB
easat-7645	78	10	brand	brand	NOUN
easat-7645	78	11	experience	experience	NOUN
easat-7645	78	12	,	,	PUNCT
easat-7645	78	13	brand	brand	NOUN
easat-7645	78	14	trust	trust	PROPN
easat-7645	78	15	,	,	PUNCT
easat-7645	78	16	and	and	CCONJ
easat-7645	78	17	brand	brand	NOUN
easat-7645	78	18	relationship	relationship	NOUN
easat-7645	78	19	which	which	PRON
easat-7645	78	20	marketing	marketing	NOUN
easat-7645	78	21	managers	manager	NOUN
easat-7645	78	22	and	and	CCONJ
easat-7645	78	23	policy	policy	NOUN
easat-7645	78	24	planners	planner	NOUN
easat-7645	78	25	can	can	AUX
easat-7645	78	26	leverage	leverage	VERB
easat-7645	78	27	to	to	PART
easat-7645	78	28	enhance	enhance	VERB
easat-7645	78	29	the	the	DET
easat-7645	78	30	effectiveness	effectiveness	NOUN
easat-7645	78	31	of	of	ADP
easat-7645	78	32	digital	digital	ADJ
easat-7645	78	33	marketing	marketing	NOUN
easat-7645	78	34	.	.	PUNCT
easat-7645	79	1	second	second	ADJ
easat-7645	79	2	,	,	PUNCT
easat-7645	79	3	the	the	DET
easat-7645	79	4	three	three	NUM
easat-7645	79	5	factors	factor	NOUN
easat-7645	79	6	—	—	PUNCT
easat-7645	79	7	brand	brand	NOUN
easat-7645	79	8	experience	experience	NOUN
easat-7645	79	9	,	,	PUNCT
easat-7645	79	10	brand	brand	NOUN
easat-7645	79	11	trust	trust	PROPN
easat-7645	79	12	,	,	PUNCT
easat-7645	79	13	and	and	CCONJ
easat-7645	79	14	brand	brand	NOUN
easat-7645	79	15	relationship	relationship	NOUN
easat-7645	79	16	—	—	PUNCT
easat-7645	79	17	have	have	VERB
easat-7645	79	18	varying	vary	VERB
easat-7645	79	19	levels	level	NOUN
easat-7645	79	20	of	of	ADP
easat-7645	79	21	impact	impact	NOUN
easat-7645	79	22	on	on	ADP
easat-7645	79	23	brand	brand	NOUN
easat-7645	79	24	loyalty	loyalty	NOUN
easat-7645	79	25	,	,	PUNCT
easat-7645	79	26	particularly	particularly	ADV
easat-7645	79	27	,	,	PUNCT
easat-7645	79	28	the	the	DET
easat-7645	79	29	impact	impact	NOUN
easat-7645	79	30	of	of	ADP
easat-7645	79	31	brand	brand	NOUN
easat-7645	79	32	relationship	relationship	NOUN
easat-7645	79	33	is	be	AUX
easat-7645	79	34	meticulously	meticulously	ADV
easat-7645	79	35	examined	examine	VERB
easat-7645	79	36	in	in	ADP
easat-7645	79	37	this	this	DET
easat-7645	79	38	study	study	NOUN
easat-7645	79	39	.	.	PUNCT
easat-7645	80	1	third	third	ADJ
easat-7645	80	2	,	,	PUNCT
easat-7645	80	3	this	this	DET
easat-7645	80	4	study	study	NOUN
easat-7645	80	5	helps	help	VERB
easat-7645	80	6	brands	brand	NOUN
easat-7645	80	7	design	design	NOUN
easat-7645	80	8	strategies	strategy	NOUN
easat-7645	80	9	to	to	PART
easat-7645	80	10	leverage	leverage	VERB
easat-7645	80	11	ai	ai	VERB
easat-7645	80	12	efforts	effort	NOUN
easat-7645	80	13	that	that	PRON
easat-7645	80	14	can	can	AUX
easat-7645	80	15	strengthen	strengthen	VERB
easat-7645	80	16	brand	brand	NOUN
easat-7645	80	17	loyalty	loyalty	NOUN
easat-7645	80	18	through	through	ADP
easat-7645	80	19	their	their	PRON
easat-7645	80	20	impact	impact	NOUN
easat-7645	80	21	on	on	ADP
easat-7645	80	22	brand	brand	NOUN
easat-7645	80	23	experience	experience	NOUN
easat-7645	80	24	,	,	PUNCT
easat-7645	80	25	brand	brand	NOUN
easat-7645	80	26	trust	trust	PROPN
easat-7645	80	27	,	,	PUNCT
easat-7645	80	28	and	and	CCONJ
easat-7645	80	29	brand	brand	NOUN
easat-7645	80	30	relationship	relationship	NOUN
easat-7645	80	31	within	within	ADP
easat-7645	80	32	the	the	DET
easat-7645	80	33	fashion	fashion	NOUN
easat-7645	80	34	industry	industry	NOUN
easat-7645	80	35	on	on	ADP
easat-7645	80	36	e	e	NOUN
easat-7645	80	37	-	-	NOUN
easat-7645	80	38	commerce	commerce	NOUN
easat-7645	80	39	platforms	platform	NOUN
easat-7645	80	40	in	in	ADP
easat-7645	80	41	vietnam	vietnam	PROPN
easat-7645	80	42	.	.	PUNCT
easat-7645	81	1	this	this	DET
easat-7645	81	2	article	article	NOUN
easat-7645	81	3	is	be	AUX
easat-7645	81	4	structured	structure	VERB
easat-7645	81	5	into	into	ADP
easat-7645	81	6	seven	seven	NUM
easat-7645	81	7	interconnected	interconnected	ADJ
easat-7645	81	8	sections	section	NOUN
easat-7645	81	9	.	.	PUNCT
easat-7645	82	1	the	the	DET
easat-7645	82	2	first	first	ADJ
easat-7645	82	3	section	section	NOUN
easat-7645	82	4	introduces	introduce	VERB
easat-7645	82	5	the	the	DET
easat-7645	82	6	study	study	NOUN
easat-7645	82	7	,	,	PUNCT
easat-7645	82	8	outlining	outline	VERB
easat-7645	82	9	the	the	DET
easat-7645	82	10	background	background	NOUN
easat-7645	82	11	,	,	PUNCT
easat-7645	82	12	novelty	novelty	NOUN
easat-7645	82	13	,	,	PUNCT
easat-7645	82	14	research	research	NOUN
easat-7645	82	15	questions	question	NOUN
easat-7645	82	16	,	,	PUNCT
easat-7645	82	17	objectives	objective	NOUN
easat-7645	82	18	,	,	PUNCT
easat-7645	82	19	and	and	CCONJ
easat-7645	82	20	the	the	DET
easat-7645	82	21	urgency	urgency	NOUN
easat-7645	82	22	of	of	ADP
easat-7645	82	23	the	the	DET
easat-7645	82	24	research	research	NOUN
easat-7645	82	25	.	.	PUNCT
easat-7645	83	1	the	the	DET
easat-7645	83	2	second	second	ADJ
easat-7645	83	3	section	section	NOUN
easat-7645	83	4	presents	present	VERB
easat-7645	83	5	theoretical	theoretical	ADJ
easat-7645	83	6	perspectives	perspective	NOUN
easat-7645	83	7	and	and	CCONJ
easat-7645	83	8	empirical	empirical	ADJ
easat-7645	83	9	evidence	evidence	NOUN
easat-7645	83	10	from	from	ADP
easat-7645	83	11	previous	previous	ADJ
easat-7645	83	12	studies	study	NOUN
easat-7645	83	13	,	,	PUNCT
easat-7645	83	14	which	which	PRON
easat-7645	83	15	form	form	VERB
easat-7645	83	16	the	the	DET
easat-7645	83	17	theoretical	theoretical	ADJ
easat-7645	83	18	foundation	foundation	NOUN
easat-7645	83	19	for	for	ADP
easat-7645	83	20	constructing	construct	VERB
easat-7645	83	21	the	the	DET
easat-7645	83	22	conceptual	conceptual	ADJ
easat-7645	83	23	framework	framework	NOUN
easat-7645	83	24	and	and	CCONJ
easat-7645	83	25	developing	develop	VERB
easat-7645	83	26	the	the	DET
easat-7645	83	27	hypotheses	hypothesis	NOUN
easat-7645	83	28	.	.	PUNCT
easat-7645	84	1	the	the	DET
easat-7645	84	2	third	third	ADJ
easat-7645	84	3	section	section	NOUN
easat-7645	84	4	details	detail	NOUN
easat-7645	84	5	the	the	DET
easat-7645	84	6	methodology	methodology	NOUN
easat-7645	84	7	,	,	PUNCT
easat-7645	84	8	including	include	VERB
easat-7645	84	9	variable	variable	ADJ
easat-7645	84	10	measurements	measurement	NOUN
easat-7645	84	11	,	,	PUNCT
easat-7645	84	12	sample	sample	NOUN
easat-7645	84	13	characteristics	characteristic	NOUN
easat-7645	84	14	,	,	PUNCT
easat-7645	84	15	and	and	CCONJ
easat-7645	84	16	data	datum	NOUN
easat-7645	84	17	collection	collection	NOUN
easat-7645	84	18	methods	method	NOUN
easat-7645	84	19	.	.	PUNCT
easat-7645	85	1	the	the	DET
easat-7645	85	2	fourth	fourth	ADJ
easat-7645	85	3	section	section	NOUN
easat-7645	85	4	presents	present	VERB
easat-7645	85	5	the	the	DET
easat-7645	85	6	findings	finding	NOUN
easat-7645	85	7	,	,	PUNCT
easat-7645	85	8	which	which	PRON
easat-7645	85	9	include	include	VERB
easat-7645	85	10	respondent	respondent	NOUN
easat-7645	85	11	demographics	demographic	NOUN
easat-7645	85	12	and	and	CCONJ
easat-7645	85	13	an	an	DET
easat-7645	85	14	analysis	analysis	NOUN
easat-7645	85	15	of	of	ADP
easat-7645	85	16	the	the	DET
easat-7645	85	17	relationships	relationship	NOUN
easat-7645	85	18	between	between	ADP
easat-7645	85	19	the	the	DET
easat-7645	85	20	research	research	NOUN
easat-7645	85	21	variables	variable	NOUN
easat-7645	85	22	.	.	PUNCT
easat-7645	86	1	the	the	DET
easat-7645	86	2	fifth	fifth	ADJ
easat-7645	86	3	section	section	NOUN
easat-7645	86	4	offers	offer	VERB
easat-7645	86	5	a	a	DET
easat-7645	86	6	discussion	discussion	NOUN
easat-7645	86	7	,	,	PUNCT
easat-7645	86	8	providing	provide	VERB
easat-7645	86	9	an	an	DET
easat-7645	86	10	in	in	ADP
easat-7645	86	11	-	-	PUNCT
easat-7645	86	12	depth	depth	NOUN
easat-7645	86	13	analysis	analysis	NOUN
easat-7645	86	14	and	and	CCONJ
easat-7645	86	15	comparison	comparison	NOUN
easat-7645	86	16	of	of	ADP
easat-7645	86	17	the	the	DET
easat-7645	86	18	research	research	NOUN
easat-7645	86	19	results	result	VERB
easat-7645	86	20	with	with	ADP
easat-7645	86	21	existing	exist	VERB
easat-7645	86	22	theories	theory	NOUN
easat-7645	86	23	and	and	CCONJ
easat-7645	86	24	studies	study	NOUN
easat-7645	86	25	.	.	PUNCT
easat-7645	87	1	the	the	DET
easat-7645	87	2	sixth	sixth	ADJ
easat-7645	87	3	section	section	NOUN
easat-7645	87	4	concludes	conclude	VERB
easat-7645	87	5	with	with	ADP
easat-7645	87	6	a	a	DET
easat-7645	87	7	summary	summary	NOUN
easat-7645	87	8	of	of	ADP
easat-7645	87	9	the	the	DET
easat-7645	87	10	results	result	NOUN
easat-7645	87	11	and	and	CCONJ
easat-7645	87	12	discussions	discussion	NOUN
easat-7645	87	13	.	.	PUNCT
easat-7645	88	1	finally	finally	ADV
easat-7645	88	2	,	,	PUNCT
easat-7645	88	3	the	the	DET
easat-7645	88	4	seventh	seventh	ADJ
easat-7645	88	5	section	section	NOUN
easat-7645	88	6	highlights	highlight	VERB
easat-7645	88	7	the	the	DET
easat-7645	88	8	theoretical	theoretical	ADJ
easat-7645	88	9	and	and	CCONJ
easat-7645	88	10	managerial	managerial	ADJ
easat-7645	88	11	implications	implication	NOUN
easat-7645	88	12	of	of	ADP
easat-7645	88	13	the	the	DET
easat-7645	88	14	study	study	NOUN
easat-7645	88	15	,	,	PUNCT
easat-7645	88	16	along	along	ADP
easat-7645	88	17	with	with	ADP
easat-7645	88	18	its	its	PRON
easat-7645	88	19	limitations	limitation	NOUN
easat-7645	88	20	.	.	PUNCT
easat-7645	89	1	2	2	X
easat-7645	89	2	.	.	X
easat-7645	89	3	literature	literature	NOUN
easat-7645	89	4	review	review	PROPN
easat-7645	89	5	and	and	CCONJ
easat-7645	89	6	hypotheses	hypothese	VERB
easat-7645	89	7	development	development	NOUN
easat-7645	89	8	2.1	2.1	NUM
easat-7645	89	9	.	.	PUNCT
easat-7645	90	1	stimulus	stimulus	NOUN
easat-7645	90	2	–	–	PUNCT
easat-7645	90	3	organism	organism	NOUN
easat-7645	90	4	–	–	PUNCT
easat-7645	90	5	response	response	NOUN
easat-7645	90	6	theory	theory	NOUN
easat-7645	90	7	this	this	DET
easat-7645	90	8	study	study	NOUN
easat-7645	90	9	adopted	adopt	VERB
easat-7645	90	10	the	the	DET
easat-7645	90	11	stimulus	stimulus	NOUN
easat-7645	90	12	-	-	PUNCT
easat-7645	90	13	organism	organism	NOUN
easat-7645	90	14	-	-	PUNCT
easat-7645	90	15	response	response	NOUN
easat-7645	90	16	(	(	PUNCT
easat-7645	90	17	sor	sor	NOUN
easat-7645	90	18	)	)	PUNCT
easat-7645	90	19	framework	framework	NOUN
easat-7645	90	20	as	as	ADP
easat-7645	90	21	its	its	PRON
easat-7645	90	22	central	central	ADJ
easat-7645	90	23	theoretical	theoretical	ADJ
easat-7645	90	24	model	model	NOUN
easat-7645	90	25	.	.	PUNCT
easat-7645	91	1	the	the	DET
easat-7645	91	2	sor	sor	NOUN
easat-7645	91	3	framework	framework	NOUN
easat-7645	91	4	illustrates	illustrate	VERB
easat-7645	91	5	how	how	SCONJ
easat-7645	91	6	environmental	environmental	ADJ
easat-7645	91	7	stimuli	stimulus	NOUN
easat-7645	91	8	(	(	PUNCT
easat-7645	91	9	stimulus	stimulus	NOUN
easat-7645	91	10	)	)	PUNCT
easat-7645	91	11	influence	influence	NOUN
easat-7645	91	12	individuals	individual	NOUN
easat-7645	91	13	'	'	PART
easat-7645	91	14	internal	internal	ADJ
easat-7645	91	15	processes	process	NOUN
easat-7645	91	16	(	(	PUNCT
easat-7645	91	17	organism	organism	NOUN
easat-7645	91	18	)	)	PUNCT
easat-7645	91	19	and	and	CCONJ
easat-7645	91	20	ultimately	ultimately	ADV
easat-7645	91	21	shape	shape	VERB
easat-7645	91	22	their	their	PRON
easat-7645	91	23	behaviors	behavior	NOUN
easat-7645	91	24	(	(	PUNCT
easat-7645	91	25	response	response	NOUN
easat-7645	91	26	)	)	PUNCT
easat-7645	91	27	,	,	PUNCT
easat-7645	91	28	highlighting	highlight	VERB
easat-7645	91	29	the	the	DET
easat-7645	91	30	sequence	sequence	NOUN
easat-7645	91	31	of	of	ADP
easat-7645	91	32	these	these	DET
easat-7645	91	33	interactions	interaction	NOUN
easat-7645	91	34	.	.	PUNCT
easat-7645	92	1	it	it	PRON
easat-7645	92	2	has	have	AUX
easat-7645	92	3	been	be	AUX
easat-7645	92	4	widely	widely	ADV
easat-7645	92	5	applied	apply	VERB
easat-7645	92	6	in	in	ADP
easat-7645	92	7	marketing	marketing	NOUN
easat-7645	92	8	research	research	NOUN
easat-7645	92	9	to	to	PART
easat-7645	92	10	understand	understand	VERB
easat-7645	92	11	consumer	consumer	NOUN
easat-7645	92	12	behavior	behavior	NOUN
easat-7645	92	13	by	by	ADP
easat-7645	92	14	kim	kim	PROPN
easat-7645	92	15	and	and	CCONJ
easat-7645	92	16	lee	lee	PROPN
easat-7645	93	1	[	[	X
easat-7645	93	2	24	24	NUM
easat-7645	93	3	]	]	PUNCT
easat-7645	93	4	.	.	PUNCT
easat-7645	94	1	the	the	DET
easat-7645	94	2	sor	sor	NOUN
easat-7645	94	3	theory	theory	NOUN
easat-7645	94	4	has	have	AUX
easat-7645	94	5	proven	prove	VERB
easat-7645	94	6	to	to	PART
easat-7645	94	7	be	be	AUX
easat-7645	94	8	particularly	particularly	ADV
easat-7645	94	9	useful	useful	ADJ
easat-7645	94	10	in	in	ADP
easat-7645	94	11	predicting	predict	VERB
easat-7645	94	12	consumer	consumer	NOUN
easat-7645	94	13	reactions	reaction	NOUN
easat-7645	94	14	to	to	ADP
easat-7645	94	15	new	new	ADJ
easat-7645	94	16	technologies	technology	NOUN
easat-7645	94	17	.	.	PUNCT
easat-7645	95	1	for	for	ADP
easat-7645	95	2	instance	instance	NOUN
easat-7645	95	3	,	,	PUNCT
easat-7645	95	4	kim	kim	PROPN
easat-7645	95	5	,	,	PUNCT
easat-7645	95	6	et	et	PROPN
easat-7645	95	7	al	al	PROPN
easat-7645	95	8	.	.	PUNCT
easat-7645	96	1	[	[	X
easat-7645	96	2	25	25	NUM
easat-7645	96	3	]	]	PUNCT
easat-7645	96	4	employed	employ	VERB
easat-7645	96	5	the	the	DET
easat-7645	96	6	sor	sor	NOUN
easat-7645	96	7	model	model	NOUN
easat-7645	96	8	to	to	PART
easat-7645	96	9	analyze	analyze	VERB
easat-7645	96	10	consumer	consumer	NOUN
easat-7645	96	11	behaviors	behavior	NOUN
easat-7645	96	12	and	and	CCONJ
easat-7645	96	13	responses	response	NOUN
easat-7645	96	14	to	to	ADP
easat-7645	96	15	virtual	virtual	ADJ
easat-7645	96	16	reality	reality	NOUN
easat-7645	96	17	tourism	tourism	NOUN
easat-7645	96	18	experiences	experience	NOUN
easat-7645	96	19	.	.	PUNCT
easat-7645	97	1	additionally	additionally	ADV
easat-7645	97	2	,	,	PUNCT
easat-7645	97	3	various	various	ADJ
easat-7645	97	4	researchers	researcher	NOUN
easat-7645	97	5	have	have	AUX
easat-7645	97	6	used	use	VERB
easat-7645	97	7	the	the	DET
easat-7645	97	8	sor	sor	NOUN
easat-7645	97	9	framework	framework	NOUN
easat-7645	97	10	to	to	PART
easat-7645	97	11	investigate	investigate	VERB
easat-7645	97	12	online	online	ADJ
easat-7645	97	13	consumer	consumer	NOUN
easat-7645	97	14	behavior	behavior	NOUN
easat-7645	97	15	according	accord	VERB
easat-7645	97	16	to	to	ADP
easat-7645	97	17	islam	islam	PROPN
easat-7645	97	18	,	,	PUNCT
easat-7645	97	19	et	et	PROPN
easat-7645	97	20	al	al	PROPN
easat-7645	97	21	.	.	PUNCT
easat-7645	98	1	[	[	X
easat-7645	98	2	26	26	NUM
easat-7645	98	3	]	]	PUNCT
easat-7645	98	4	and	and	CCONJ
easat-7645	98	5	zhu	zhu	PROPN
easat-7645	98	6	,	,	PUNCT
easat-7645	98	7	et	et	PROPN
easat-7645	98	8	al	al	PROPN
easat-7645	98	9	.	.	PUNCT
easat-7645	99	1	[	[	X
easat-7645	99	2	27	27	NUM
easat-7645	99	3	]	]	PUNCT
easat-7645	99	4	.	.	PUNCT
easat-7645	100	1	in	in	ADP
easat-7645	100	2	line	line	NOUN
easat-7645	100	3	with	with	ADP
easat-7645	100	4	this	this	DET
easat-7645	100	5	approach	approach	NOUN
easat-7645	100	6	,	,	PUNCT
easat-7645	100	7	wu	wu	PROPN
easat-7645	100	8	,	,	PUNCT
easat-7645	100	9	et	et	PROPN
easat-7645	100	10	al	al	PROPN
easat-7645	100	11	.	.	PUNCT
easat-7645	101	1	[	[	X
easat-7645	101	2	28	28	NUM
easat-7645	101	3	]	]	PUNCT
easat-7645	101	4	assessed	assess	VERB
easat-7645	101	5	the	the	DET
easat-7645	101	6	impact	impact	NOUN
easat-7645	101	7	of	of	ADP
easat-7645	101	8	3049	3049	NUM
easat-7645	101	9	edelweiss	edelweiss	PROPN
easat-7645	101	10	applied	apply	VERB
easat-7645	101	11	science	science	NOUN
easat-7645	101	12	and	and	CCONJ
easat-7645	101	13	technology	technology	NOUN
easat-7645	101	14	issn	issn	PROPN
easat-7645	101	15	:	:	PUNCT
easat-7645	101	16	2576	2576	NUM
easat-7645	101	17	-	-	SYM
easat-7645	101	18	8484	8484	NUM
easat-7645	101	19	vol	vol	NOUN
easat-7645	101	20	.	.	PROPN
easat-7645	102	1	9	9	NUM
easat-7645	102	2	,	,	PUNCT
easat-7645	102	3	no	no	INTJ
easat-7645	102	4	.	.	NOUN
easat-7645	102	5	5	5	NUM
easat-7645	102	6	:	:	PUNCT
easat-7645	102	7	3046	3046	NUM
easat-7645	102	8	-	-	SYM
easat-7645	102	9	3066	3066	NUM
easat-7645	102	10	,	,	PUNCT
easat-7645	102	11	2025	2025	NUM
easat-7645	102	12	doi	doi	NOUN
easat-7645	102	13	:	:	PUNCT
easat-7645	102	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	102	15	©	©	PROPN
easat-7645	102	16	2025	2025	NUM
easat-7645	102	17	by	by	ADP
easat-7645	102	18	the	the	DET
easat-7645	102	19	authors	author	NOUN
easat-7645	102	20	;	;	PUNCT
easat-7645	102	21	licensee	licensee	PROPN
easat-7645	102	22	learning	learning	NOUN
easat-7645	102	23	gate	gate	VERB
easat-7645	102	24	atmospheric	atmospheric	ADJ
easat-7645	102	25	cues	cue	NOUN
easat-7645	102	26	within	within	ADP
easat-7645	102	27	travel	travel	NOUN
easat-7645	102	28	apps	app	NOUN
easat-7645	102	29	on	on	ADP
easat-7645	102	30	tourists	tourist	NOUN
easat-7645	102	31	'	'	PART
easat-7645	102	32	emotional	emotional	ADJ
easat-7645	102	33	and	and	CCONJ
easat-7645	102	34	behavioral	behavioral	ADJ
easat-7645	102	35	responses	response	NOUN
easat-7645	102	36	.	.	PUNCT
easat-7645	103	1	in	in	ADP
easat-7645	103	2	the	the	DET
easat-7645	103	3	present	present	ADJ
easat-7645	103	4	study	study	NOUN
easat-7645	103	5	,	,	PUNCT
easat-7645	103	6	the	the	DET
easat-7645	103	7	sor	sor	NOUN
easat-7645	103	8	framework	framework	NOUN
easat-7645	103	9	is	be	AUX
easat-7645	103	10	applied	apply	VERB
easat-7645	103	11	to	to	PART
easat-7645	103	12	explore	explore	VERB
easat-7645	103	13	how	how	SCONJ
easat-7645	103	14	ai	ai	VERB
easat-7645	103	15	efforts	effort	NOUN
easat-7645	103	16	(	(	PUNCT
easat-7645	103	17	stimuli	stimulus	NOUN
easat-7645	103	18	)	)	PUNCT
easat-7645	103	19	influence	influence	NOUN
easat-7645	103	20	brand	brand	NOUN
easat-7645	103	21	experience	experience	NOUN
easat-7645	103	22	,	,	PUNCT
easat-7645	103	23	brand	brand	NOUN
easat-7645	103	24	relationship	relationship	NOUN
easat-7645	103	25	,	,	PUNCT
easat-7645	103	26	and	and	CCONJ
easat-7645	103	27	brand	brand	NOUN
easat-7645	103	28	trust	trust	PROPN
easat-7645	103	29	(	(	PUNCT
easat-7645	103	30	organism	organism	NOUN
easat-7645	103	31	)	)	PUNCT
easat-7645	103	32	,	,	PUNCT
easat-7645	103	33	which	which	PRON
easat-7645	103	34	then	then	ADV
easat-7645	103	35	contribute	contribute	VERB
easat-7645	103	36	to	to	ADP
easat-7645	103	37	brand	brand	NOUN
easat-7645	103	38	loyalty	loyalty	NOUN
easat-7645	103	39	(	(	PUNCT
easat-7645	103	40	response	response	NOUN
easat-7645	103	41	)	)	PUNCT
easat-7645	103	42	.	.	PUNCT
easat-7645	104	1	we	we	PRON
easat-7645	104	2	specifically	specifically	ADV
easat-7645	104	3	examine	examine	VERB
easat-7645	104	4	five	five	NUM
easat-7645	104	5	ai	ai	ADJ
easat-7645	104	6	-	-	PUNCT
easat-7645	104	7	related	relate	VERB
easat-7645	104	8	factors	factor	NOUN
easat-7645	104	9	as	as	ADP
easat-7645	104	10	stimuli	stimulus	NOUN
easat-7645	104	11	,	,	PUNCT
easat-7645	104	12	each	each	PRON
easat-7645	104	13	with	with	ADP
easat-7645	104	14	varying	vary	VERB
easat-7645	104	15	levels	level	NOUN
easat-7645	104	16	of	of	ADP
easat-7645	104	17	impact	impact	NOUN
easat-7645	104	18	on	on	ADP
easat-7645	104	19	the	the	DET
easat-7645	104	20	organism	organism	NOUN
easat-7645	104	21	variables	variable	NOUN
easat-7645	104	22	—	—	PUNCT
easat-7645	104	23	brand	brand	NOUN
easat-7645	104	24	experience	experience	NOUN
easat-7645	104	25	,	,	PUNCT
easat-7645	104	26	brand	brand	NOUN
easat-7645	104	27	relationship	relationship	NOUN
easat-7645	104	28	,	,	PUNCT
easat-7645	104	29	and	and	CCONJ
easat-7645	104	30	brand	brand	PROPN
easat-7645	104	31	trust	trust	PROPN
easat-7645	104	32	.	.	PUNCT
easat-7645	105	1	ultimately	ultimately	ADV
easat-7645	105	2	,	,	PUNCT
easat-7645	105	3	we	we	PRON
easat-7645	105	4	consider	consider	VERB
easat-7645	105	5	brand	brand	NOUN
easat-7645	105	6	loyalty	loyalty	NOUN
easat-7645	105	7	as	as	ADP
easat-7645	105	8	the	the	DET
easat-7645	105	9	response	response	NOUN
easat-7645	105	10	factor	factor	NOUN
easat-7645	105	11	shaped	shape	VERB
easat-7645	105	12	by	by	ADP
easat-7645	105	13	these	these	DET
easat-7645	105	14	internal	internal	ADJ
easat-7645	105	15	processes	process	NOUN
easat-7645	105	16	.	.	PUNCT
easat-7645	106	1	in	in	ADP
easat-7645	106	2	the	the	DET
easat-7645	106	3	analysis	analysis	NOUN
easat-7645	106	4	of	of	ADP
easat-7645	106	5	stimulus	stimulus	ADJ
easat-7645	106	6	factors	factor	NOUN
easat-7645	106	7	,	,	PUNCT
easat-7645	106	8	our	our	PRON
easat-7645	106	9	study	study	NOUN
easat-7645	106	10	provides	provide	VERB
easat-7645	106	11	insights	insight	NOUN
easat-7645	106	12	drawn	draw	VERB
easat-7645	106	13	from	from	ADP
easat-7645	106	14	previous	previous	ADJ
easat-7645	106	15	research	research	NOUN
easat-7645	106	16	on	on	ADP
easat-7645	106	17	the	the	DET
easat-7645	106	18	five	five	NUM
easat-7645	106	19	ai	ai	NOUN
easat-7645	106	20	effort	effort	NOUN
easat-7645	106	21	factors	factor	NOUN
easat-7645	106	22	:	:	PUNCT
easat-7645	106	23	interaction	interaction	NOUN
easat-7645	106	24	,	,	PUNCT
easat-7645	106	25	information	information	NOUN
easat-7645	106	26	,	,	PUNCT
easat-7645	106	27	accessibility	accessibility	NOUN
easat-7645	106	28	,	,	PUNCT
easat-7645	106	29	entertainment	entertainment	NOUN
easat-7645	106	30	,	,	PUNCT
easat-7645	106	31	and	and	CCONJ
easat-7645	106	32	customization	customization	NOUN
easat-7645	106	33	.	.	PUNCT
easat-7645	107	1	we	we	PRON
easat-7645	107	2	consider	consider	VERB
easat-7645	107	3	these	these	PRON
easat-7645	107	4	ai	ai	VERB
easat-7645	107	5	effort	effort	NOUN
easat-7645	107	6	factors	factor	NOUN
easat-7645	107	7	as	as	ADP
easat-7645	107	8	“	"	PUNCT
easat-7645	107	9	key	key	ADJ
easat-7645	107	10	drivers	driver	NOUN
easat-7645	107	11	of	of	ADP
easat-7645	107	12	e	e	PROPN
easat-7645	107	13	-	-	NOUN
easat-7645	107	14	commerce	commerce	NOUN
easat-7645	107	15	”	"	PUNCT
easat-7645	107	16	.	.	PUNCT
easat-7645	108	1	at	at	ADP
easat-7645	108	2	the	the	DET
easat-7645	108	3	same	same	ADJ
easat-7645	108	4	time	time	NOUN
easat-7645	108	5	,	,	PUNCT
easat-7645	108	6	these	these	PRON
easat-7645	108	7	ai	ai	VERB
easat-7645	108	8	efforts	effort	NOUN
easat-7645	108	9	influence	influence	VERB
easat-7645	108	10	brand	brand	NOUN
easat-7645	108	11	loyalty	loyalty	NOUN
easat-7645	108	12	through	through	ADP
easat-7645	108	13	the	the	DET
easat-7645	108	14	organism	organism	NOUN
easat-7645	108	15	mechanism	mechanism	NOUN
easat-7645	108	16	.	.	PUNCT
easat-7645	109	1	the	the	DET
easat-7645	109	2	relationship	relationship	NOUN
easat-7645	109	3	or	or	CCONJ
easat-7645	109	4	impact	impact	NOUN
easat-7645	109	5	of	of	ADP
easat-7645	109	6	the	the	DET
easat-7645	109	7	three	three	NUM
easat-7645	109	8	organism	organism	ADJ
easat-7645	109	9	factors	factor	NOUN
easat-7645	109	10	on	on	ADP
easat-7645	109	11	brand	brand	NOUN
easat-7645	109	12	loyalty	loyalty	NOUN
easat-7645	109	13	will	will	AUX
easat-7645	109	14	be	be	AUX
easat-7645	109	15	analyzed	analyze	VERB
easat-7645	109	16	in	in	ADP
easat-7645	109	17	subsequent	subsequent	ADJ
easat-7645	109	18	sections	section	NOUN
easat-7645	109	19	.	.	PUNCT
easat-7645	110	1	2.2	2.2	NUM
easat-7645	110	2	.	.	PUNCT
easat-7645	111	1	ai	ai	VERB
easat-7645	111	2	marketing	marketing	NOUN
easat-7645	111	3	efforts	effort	NOUN
easat-7645	111	4	a	a	DET
easat-7645	111	5	seminal	seminal	ADJ
easat-7645	111	6	study	study	NOUN
easat-7645	111	7	on	on	ADP
easat-7645	111	8	ai	ai	PRON
easat-7645	111	9	marketing	marketing	NOUN
easat-7645	111	10	efforts	effort	NOUN
easat-7645	111	11	demonstrates	demonstrate	VERB
easat-7645	111	12	that	that	SCONJ
easat-7645	111	13	ai	ai	VERB
easat-7645	111	14	-	-	PUNCT
easat-7645	111	15	driven	drive	VERB
easat-7645	111	16	marketing	marketing	NOUN
easat-7645	111	17	has	have	VERB
easat-7645	111	18	the	the	DET
easat-7645	111	19	potential	potential	NOUN
easat-7645	111	20	to	to	PART
easat-7645	111	21	impact	impact	VERB
easat-7645	111	22	customer	customer	NOUN
easat-7645	111	23	decision	decision	NOUN
easat-7645	111	24	-	-	PUNCT
easat-7645	111	25	making	making	NOUN
easat-7645	111	26	and	and	CCONJ
easat-7645	111	27	responses	response	NOUN
easat-7645	111	28	according	accord	VERB
easat-7645	111	29	to	to	ADP
easat-7645	111	30	chen	chen	PROPN
easat-7645	111	31	,	,	PUNCT
easat-7645	111	32	et	et	PROPN
easat-7645	111	33	al	al	PROPN
easat-7645	111	34	.	.	PUNCT
easat-7645	112	1	[	[	X
easat-7645	112	2	29	29	NUM
easat-7645	112	3	]	]	PUNCT
easat-7645	112	4	.	.	PUNCT
easat-7645	113	1	additionally	additionally	ADV
easat-7645	113	2	,	,	PUNCT
easat-7645	113	3	ai	ai	AUX
easat-7645	113	4	marketing	marketing	NOUN
easat-7645	113	5	communication	communication	NOUN
easat-7645	113	6	is	be	AUX
easat-7645	113	7	viewed	view	VERB
easat-7645	113	8	by	by	ADP
easat-7645	113	9	consumers	consumer	NOUN
easat-7645	113	10	as	as	ADP
easat-7645	113	11	unavoidable	unavoidable	ADJ
easat-7645	113	12	and	and	CCONJ
easat-7645	113	13	generally	generally	ADV
easat-7645	113	14	acceptable	acceptable	ADJ
easat-7645	113	15	.	.	PUNCT
easat-7645	114	1	earlier	early	ADV
easat-7645	114	2	,	,	PUNCT
easat-7645	114	3	another	another	DET
easat-7645	114	4	study	study	NOUN
easat-7645	114	5	also	also	ADV
easat-7645	114	6	highlighted	highlight	VERB
easat-7645	114	7	that	that	SCONJ
easat-7645	114	8	marketers	marketer	NOUN
easat-7645	114	9	should	should	AUX
easat-7645	114	10	consider	consider	VERB
easat-7645	114	11	the	the	DET
easat-7645	114	12	contributions	contribution	NOUN
easat-7645	114	13	of	of	ADP
easat-7645	114	14	ai	ai	NOUN
easat-7645	114	15	in	in	ADP
easat-7645	114	16	shaping	shape	VERB
easat-7645	114	17	how	how	SCONJ
easat-7645	114	18	companies	company	NOUN
easat-7645	114	19	manage	manage	VERB
easat-7645	114	20	their	their	PRON
easat-7645	114	21	customer	customer	NOUN
easat-7645	114	22	relationships	relationship	NOUN
easat-7645	114	23	[	[	X
easat-7645	114	24	30	30	NUM
easat-7645	114	25	]	]	PUNCT
easat-7645	114	26	.	.	PUNCT
easat-7645	115	1	in	in	ADP
easat-7645	115	2	the	the	DET
easat-7645	115	3	context	context	NOUN
easat-7645	115	4	of	of	ADP
easat-7645	115	5	the	the	DET
easat-7645	115	6	relationship	relationship	NOUN
easat-7645	115	7	between	between	ADP
easat-7645	115	8	customers	customer	NOUN
easat-7645	115	9	and	and	CCONJ
easat-7645	115	10	brands	brand	NOUN
easat-7645	115	11	,	,	PUNCT
easat-7645	115	12	automated	automate	VERB
easat-7645	115	13	and	and	CCONJ
easat-7645	115	14	ai	ai	ADJ
easat-7645	115	15	-	-	PUNCT
easat-7645	115	16	enabled	enable	VERB
easat-7645	115	17	solutions	solution	NOUN
easat-7645	115	18	are	be	AUX
easat-7645	115	19	expected	expect	VERB
easat-7645	115	20	to	to	PART
easat-7645	115	21	emerge	emerge	VERB
easat-7645	115	22	,	,	PUNCT
easat-7645	115	23	assisting	assist	VERB
easat-7645	115	24	customers	customer	NOUN
easat-7645	115	25	in	in	ADP
easat-7645	115	26	negotiating	negotiate	VERB
easat-7645	115	27	with	with	ADP
easat-7645	115	28	firms	firm	NOUN
easat-7645	115	29	.	.	PUNCT
easat-7645	116	1	in	in	ADP
easat-7645	116	2	the	the	DET
easat-7645	116	3	study	study	NOUN
easat-7645	116	4	by	by	ADP
easat-7645	116	5	cheng	cheng	PROPN
easat-7645	116	6	and	and	CCONJ
easat-7645	116	7	jiang	jiang	PROPN
easat-7645	116	8	[	[	X
easat-7645	116	9	13	13	NUM
easat-7645	116	10	]	]	PUNCT
easat-7645	116	11	they	they	PRON
easat-7645	116	12	outline	outline	VERB
easat-7645	116	13	that	that	SCONJ
easat-7645	116	14	ai	ai	AUX
easat-7645	116	15	marketing	marketing	NOUN
easat-7645	116	16	efforts	effort	NOUN
easat-7645	116	17	encompass	encompass	VERB
easat-7645	116	18	five	five	NUM
easat-7645	116	19	dimensions	dimension	NOUN
easat-7645	116	20	:	:	PUNCT
easat-7645	116	21	interaction	interaction	NOUN
easat-7645	116	22	,	,	PUNCT
easat-7645	116	23	information	information	NOUN
easat-7645	116	24	,	,	PUNCT
easat-7645	116	25	accessibility	accessibility	NOUN
easat-7645	116	26	,	,	PUNCT
easat-7645	116	27	customization	customization	NOUN
easat-7645	116	28	,	,	PUNCT
easat-7645	116	29	and	and	CCONJ
easat-7645	116	30	entertainment	entertainment	NOUN
easat-7645	116	31	.	.	PUNCT
easat-7645	117	1	their	their	PRON
easat-7645	117	2	research	research	NOUN
easat-7645	117	3	primarily	primarily	ADV
easat-7645	117	4	focuses	focus	VERB
easat-7645	117	5	on	on	ADP
easat-7645	117	6	ai	ai	ADJ
easat-7645	117	7	-	-	PUNCT
easat-7645	117	8	driven	drive	VERB
easat-7645	117	9	chatbots	chatbot	NOUN
easat-7645	117	10	cheng	cheng	PROPN
easat-7645	117	11	and	and	CCONJ
easat-7645	117	12	jiang	jiang	PROPN
easat-7645	118	1	[	[	X
easat-7645	118	2	13	13	NUM
easat-7645	118	3	]	]	PUNCT
easat-7645	118	4	.	.	PUNCT
easat-7645	119	1	in	in	ADP
easat-7645	119	2	another	another	DET
easat-7645	119	3	study	study	NOUN
easat-7645	119	4	,	,	PUNCT
easat-7645	119	5	the	the	DET
easat-7645	119	6	impact	impact	NOUN
easat-7645	119	7	of	of	ADP
easat-7645	119	8	chatbot	chatbot	NOUN
easat-7645	119	9	marketing	marketing	NOUN
easat-7645	119	10	efforts	effort	NOUN
easat-7645	119	11	(	(	PUNCT
easat-7645	119	12	cmes	cme	NOUN
easat-7645	119	13	)	)	PUNCT
easat-7645	119	14	was	be	AUX
easat-7645	119	15	explored	explore	VERB
easat-7645	119	16	through	through	ADP
easat-7645	119	17	a	a	DET
easat-7645	119	18	quantitative	quantitative	ADJ
easat-7645	119	19	survey	survey	NOUN
easat-7645	119	20	focused	focus	VERB
easat-7645	119	21	on	on	ADP
easat-7645	119	22	luxury	luxury	NOUN
easat-7645	119	23	brands	brand	NOUN
easat-7645	119	24	in	in	ADP
easat-7645	119	25	south	south	PROPN
easat-7645	119	26	korea	korea	PROPN
easat-7645	119	27	.	.	PUNCT
easat-7645	120	1	the	the	DET
easat-7645	120	2	research	research	NOUN
easat-7645	120	3	highlighted	highlight	VERB
easat-7645	120	4	five	five	NUM
easat-7645	120	5	essential	essential	ADJ
easat-7645	120	6	marketing	marketing	NOUN
easat-7645	120	7	strategies	strategy	NOUN
easat-7645	120	8	:	:	PUNCT
easat-7645	120	9	entertainment	entertainment	NOUN
easat-7645	120	10	,	,	PUNCT
easat-7645	120	11	interaction	interaction	NOUN
easat-7645	120	12	,	,	PUNCT
easat-7645	120	13	trendiness	trendiness	NOUN
easat-7645	120	14	,	,	PUNCT
easat-7645	120	15	customization	customization	NOUN
easat-7645	120	16	,	,	PUNCT
easat-7645	120	17	and	and	CCONJ
easat-7645	120	18	problem	problem	NOUN
easat-7645	120	19	-	-	PUNCT
easat-7645	120	20	solving	solve	VERB
easat-7645	120	21	[	[	X
easat-7645	120	22	31	31	NUM
easat-7645	120	23	]	]	PUNCT
easat-7645	120	24	.	.	PUNCT
easat-7645	121	1	our	our	PRON
easat-7645	121	2	study	study	NOUN
easat-7645	121	3	builds	build	VERB
easat-7645	121	4	upon	upon	SCONJ
easat-7645	121	5	the	the	DET
easat-7645	121	6	research	research	NOUN
easat-7645	121	7	of	of	ADP
easat-7645	121	8	cheng	cheng	PROPN
easat-7645	121	9	and	and	CCONJ
easat-7645	121	10	jiang	jiang	PROPN
easat-7645	122	1	[	[	X
easat-7645	122	2	13	13	NUM
easat-7645	122	3	]	]	PUNCT
easat-7645	122	4	and	and	CCONJ
easat-7645	122	5	since	since	SCONJ
easat-7645	122	6	it	it	PRON
easat-7645	122	7	focuses	focus	VERB
easat-7645	122	8	on	on	ADP
easat-7645	122	9	the	the	DET
easat-7645	122	10	fashion	fashion	NOUN
easat-7645	122	11	industry	industry	NOUN
easat-7645	122	12	within	within	ADP
easat-7645	122	13	e	e	NOUN
easat-7645	122	14	-	-	NOUN
easat-7645	122	15	commerce	commerce	NOUN
easat-7645	122	16	platforms	platform	NOUN
easat-7645	122	17	,	,	PUNCT
easat-7645	122	18	the	the	DET
easat-7645	122	19	ai	ai	ADJ
easat-7645	122	20	marketing	marketing	NOUN
easat-7645	122	21	efforts	effort	NOUN
easat-7645	122	22	in	in	ADP
easat-7645	122	23	our	our	PRON
easat-7645	122	24	study	study	NOUN
easat-7645	122	25	encompass	encompass	VERB
easat-7645	122	26	five	five	NUM
easat-7645	122	27	dimensions	dimension	NOUN
easat-7645	122	28	:	:	PUNCT
easat-7645	122	29	interaction	interaction	NOUN
easat-7645	122	30	,	,	PUNCT
easat-7645	122	31	information	information	NOUN
easat-7645	122	32	,	,	PUNCT
easat-7645	122	33	accessibility	accessibility	NOUN
easat-7645	122	34	,	,	PUNCT
easat-7645	122	35	customization	customization	NOUN
easat-7645	122	36	,	,	PUNCT
easat-7645	122	37	and	and	CCONJ
easat-7645	122	38	entertainment	entertainment	NOUN
easat-7645	122	39	.	.	PUNCT
easat-7645	123	1	the	the	DET
easat-7645	123	2	first	first	ADJ
easat-7645	123	3	factor	factor	NOUN
easat-7645	123	4	is	be	AUX
easat-7645	123	5	interaction	interaction	NOUN
easat-7645	123	6	,	,	PUNCT
easat-7645	123	7	which	which	PRON
easat-7645	123	8	refers	refer	VERB
easat-7645	123	9	to	to	ADP
easat-7645	123	10	the	the	DET
easat-7645	123	11	communication	communication	NOUN
easat-7645	123	12	between	between	ADP
easat-7645	123	13	customers	customer	NOUN
easat-7645	123	14	and	and	CCONJ
easat-7645	123	15	the	the	DET
easat-7645	123	16	ai	ai	PROPN
easat-7645	123	17	applications	application	NOUN
easat-7645	123	18	used	use	VERB
easat-7645	123	19	by	by	ADP
easat-7645	123	20	brands	brand	NOUN
easat-7645	123	21	,	,	PUNCT
easat-7645	123	22	such	such	ADJ
easat-7645	123	23	as	as	ADP
easat-7645	123	24	chatbots	chatbot	NOUN
easat-7645	123	25	[	[	X
easat-7645	123	26	31	31	NUM
easat-7645	123	27	]	]	PUNCT
easat-7645	123	28	voice	voice	NOUN
easat-7645	123	29	-	-	PUNCT
easat-7645	123	30	based	base	VERB
easat-7645	123	31	assistants	assistant	NOUN
easat-7645	123	32	by	by	ADP
easat-7645	123	33	maedche	maedche	NOUN
easat-7645	123	34	,	,	PUNCT
easat-7645	123	35	et	et	PROPN
easat-7645	123	36	al	al	PROPN
easat-7645	123	37	.	.	PUNCT
easat-7645	124	1	[	[	X
easat-7645	124	2	32	32	NUM
easat-7645	124	3	]	]	PUNCT
easat-7645	124	4	and	and	CCONJ
easat-7645	124	5	interactive	interactive	ADJ
easat-7645	124	6	generative	generative	ADJ
easat-7645	124	7	ai	ai	AUX
easat-7645	124	8	—	—	PUNCT
easat-7645	124	9	utilizing	utilize	VERB
easat-7645	124	10	ai	ai	VERB
easat-7645	124	11	for	for	ADP
easat-7645	124	12	customer	customer	NOUN
easat-7645	124	13	care	care	NOUN
easat-7645	124	14	in	in	ADP
easat-7645	124	15	emotionally	emotionally	ADV
easat-7645	124	16	charged	charge	VERB
easat-7645	124	17	interactions	interaction	NOUN
easat-7645	124	18	according	accord	VERB
easat-7645	124	19	to	to	ADP
easat-7645	124	20	huang	huang	PROPN
easat-7645	124	21	and	and	CCONJ
easat-7645	124	22	rust	rust	NOUN
easat-7645	125	1	[	[	X
easat-7645	125	2	33	33	NUM
easat-7645	125	3	]	]	PUNCT
easat-7645	125	4	.	.	PUNCT
easat-7645	126	1	the	the	DET
easat-7645	126	2	second	second	ADJ
easat-7645	126	3	factor	factor	NOUN
easat-7645	126	4	is	be	AUX
easat-7645	126	5	information	information	NOUN
easat-7645	126	6	,	,	PUNCT
easat-7645	126	7	which	which	PRON
easat-7645	126	8	refers	refer	VERB
easat-7645	126	9	to	to	ADP
easat-7645	126	10	the	the	DET
easat-7645	126	11	ai	ai	NOUN
easat-7645	126	12	's	's	PART
easat-7645	126	13	role	role	NOUN
easat-7645	126	14	in	in	ADP
easat-7645	126	15	providing	provide	VERB
easat-7645	126	16	customers	customer	NOUN
easat-7645	126	17	with	with	ADP
easat-7645	126	18	information	information	NOUN
easat-7645	126	19	about	about	ADP
easat-7645	126	20	products	product	NOUN
easat-7645	126	21	,	,	PUNCT
easat-7645	126	22	services	service	NOUN
easat-7645	126	23	,	,	PUNCT
easat-7645	126	24	or	or	CCONJ
easat-7645	126	25	the	the	DET
easat-7645	126	26	brand	brand	NOUN
easat-7645	126	27	itself	itself	PRON
easat-7645	126	28	.	.	PUNCT
easat-7645	127	1	ai	ai	AUX
easat-7645	127	2	chatbots	chatbot	NOUN
easat-7645	127	3	are	be	AUX
easat-7645	127	4	regarded	regard	VERB
easat-7645	127	5	as	as	ADP
easat-7645	127	6	customer	customer	NOUN
easat-7645	127	7	service	service	NOUN
easat-7645	127	8	and	and	CCONJ
easat-7645	127	9	support	support	NOUN
easat-7645	127	10	tools	tool	NOUN
easat-7645	127	11	,	,	PUNCT
easat-7645	127	12	designed	design	VERB
easat-7645	127	13	to	to	PART
easat-7645	127	14	respond	respond	VERB
easat-7645	127	15	to	to	ADP
easat-7645	127	16	frequently	frequently	ADV
easat-7645	127	17	asked	ask	VERB
easat-7645	127	18	questions	question	NOUN
easat-7645	127	19	with	with	ADP
easat-7645	127	20	predefined	predefined	ADJ
easat-7645	127	21	information	information	NOUN
easat-7645	127	22	[	[	X
easat-7645	127	23	34	34	NUM
easat-7645	127	24	]	]	PUNCT
easat-7645	127	25	.	.	PUNCT
easat-7645	128	1	the	the	DET
easat-7645	128	2	credibility	credibility	NOUN
easat-7645	128	3	of	of	ADP
easat-7645	128	4	information	information	NOUN
easat-7645	128	5	influences	influence	VERB
easat-7645	128	6	chatbot	chatbot	NOUN
easat-7645	128	7	adoption	adoption	NOUN
easat-7645	128	8	,	,	PUNCT
easat-7645	128	9	which	which	PRON
easat-7645	128	10	in	in	ADP
easat-7645	128	11	turn	turn	NOUN
easat-7645	128	12	affects	affect	VERB
easat-7645	128	13	the	the	DET
easat-7645	128	14	determination	determination	NOUN
easat-7645	128	15	of	of	ADP
easat-7645	128	16	purchase	purchase	NOUN
easat-7645	128	17	intention	intention	NOUN
easat-7645	128	18	[	[	X
easat-7645	128	19	35	35	NUM
easat-7645	128	20	]	]	PUNCT
easat-7645	128	21	.	.	PUNCT
easat-7645	129	1	this	this	PRON
easat-7645	129	2	suggests	suggest	VERB
easat-7645	129	3	that	that	SCONJ
easat-7645	129	4	enhancing	enhance	VERB
easat-7645	129	5	the	the	DET
easat-7645	129	6	usefulness	usefulness	NOUN
easat-7645	129	7	of	of	ADP
easat-7645	129	8	information	information	NOUN
easat-7645	129	9	can	can	AUX
easat-7645	129	10	shape	shape	VERB
easat-7645	129	11	customer	customer	NOUN
easat-7645	129	12	engagement	engagement	NOUN
easat-7645	129	13	with	with	ADP
easat-7645	129	14	chatbots	chatbot	NOUN
easat-7645	129	15	.	.	PUNCT
easat-7645	130	1	the	the	DET
easat-7645	130	2	third	third	ADJ
easat-7645	130	3	factor	factor	NOUN
easat-7645	130	4	is	be	AUX
easat-7645	130	5	accessibility	accessibility	NOUN
easat-7645	130	6	,	,	PUNCT
easat-7645	130	7	which	which	PRON
easat-7645	130	8	involves	involve	VERB
easat-7645	130	9	evaluating	evaluate	VERB
easat-7645	130	10	and	and	CCONJ
easat-7645	130	11	addressing	address	VERB
easat-7645	130	12	customer	customer	NOUN
easat-7645	130	13	information	information	NOUN
easat-7645	130	14	promptly	promptly	ADV
easat-7645	130	15	,	,	PUNCT
easat-7645	130	16	in	in	ADP
easat-7645	130	17	a	a	DET
easat-7645	130	18	timely	timely	ADJ
easat-7645	130	19	manner	manner	NOUN
easat-7645	130	20	through	through	ADP
easat-7645	130	21	ai	ai	PRON
easat-7645	130	22	technology	technology	NOUN
easat-7645	130	23	.	.	PUNCT
easat-7645	131	1	accessibility	accessibility	NOUN
easat-7645	131	2	indicates	indicate	VERB
easat-7645	131	3	that	that	SCONJ
easat-7645	131	4	by	by	ADP
easat-7645	131	5	providing	provide	VERB
easat-7645	131	6	customer	customer	NOUN
easat-7645	131	7	service	service	NOUN
easat-7645	131	8	24/7	24/7	PROPN
easat-7645	131	9	,	,	PUNCT
easat-7645	131	10	ai	ai	VERB
easat-7645	131	11	can	can	AUX
easat-7645	131	12	enhance	enhance	VERB
easat-7645	131	13	service	service	NOUN
easat-7645	131	14	quality	quality	NOUN
easat-7645	131	15	,	,	PUNCT
easat-7645	131	16	which	which	PRON
easat-7645	131	17	influences	influence	VERB
easat-7645	131	18	brand	brand	NOUN
easat-7645	131	19	image	image	NOUN
easat-7645	131	20	and	and	CCONJ
easat-7645	131	21	performance	performance	NOUN
easat-7645	131	22	by	by	ADP
easat-7645	131	23	sultan	sultan	PROPN
easat-7645	131	24	and	and	CCONJ
easat-7645	131	25	wong	wong	PROPN
easat-7645	132	1	[	[	X
easat-7645	132	2	36	36	NUM
easat-7645	132	3	]	]	PUNCT
easat-7645	132	4	.	.	PUNCT
easat-7645	133	1	in	in	ADP
easat-7645	133	2	the	the	DET
easat-7645	133	3	study	study	NOUN
easat-7645	133	4	on	on	ADP
easat-7645	133	5	the	the	DET
easat-7645	133	6	use	use	NOUN
easat-7645	133	7	of	of	ADP
easat-7645	133	8	chatbots	chatbot	NOUN
easat-7645	133	9	on	on	ADP
easat-7645	133	10	facebook	facebook	PROPN
easat-7645	133	11	by	by	ADP
easat-7645	133	12	brands	brand	NOUN
easat-7645	133	13	,	,	PUNCT
easat-7645	133	14	chatbots	chatbot	NOUN
easat-7645	133	15	can	can	AUX
easat-7645	133	16	predict	predict	VERB
easat-7645	133	17	consumer	consumer	NOUN
easat-7645	133	18	responses	response	NOUN
easat-7645	133	19	and	and	CCONJ
easat-7645	133	20	support	support	NOUN
easat-7645	133	21	marketing	marketing	NOUN
easat-7645	133	22	communications	communication	NOUN
easat-7645	133	23	due	due	ADP
easat-7645	133	24	to	to	ADP
easat-7645	133	25	their	their	PRON
easat-7645	133	26	accessibility	accessibility	NOUN
easat-7645	133	27	feature	feature	NOUN
easat-7645	133	28	[	[	X
easat-7645	133	29	37	37	NUM
easat-7645	133	30	]	]	PUNCT
easat-7645	133	31	.	.	PUNCT
easat-7645	134	1	the	the	DET
easat-7645	134	2	fourth	fourth	ADJ
easat-7645	134	3	factor	factor	NOUN
easat-7645	134	4	is	be	AUX
easat-7645	134	5	entertainment	entertainment	NOUN
easat-7645	134	6	,	,	PUNCT
easat-7645	134	7	which	which	PRON
easat-7645	134	8	may	may	AUX
easat-7645	134	9	be	be	AUX
easat-7645	134	10	explored	explore	VERB
easat-7645	134	11	in	in	ADP
easat-7645	134	12	varying	vary	VERB
easat-7645	134	13	depth	depth	NOUN
easat-7645	134	14	depending	depend	VERB
easat-7645	134	15	on	on	ADP
easat-7645	134	16	the	the	DET
easat-7645	134	17	research	research	NOUN
easat-7645	134	18	context	context	NOUN
easat-7645	134	19	.	.	PUNCT
easat-7645	135	1	for	for	ADP
easat-7645	135	2	instance	instance	NOUN
easat-7645	135	3	,	,	PUNCT
easat-7645	135	4	in	in	ADP
easat-7645	135	5	the	the	DET
easat-7645	135	6	study	study	NOUN
easat-7645	135	7	by	by	ADP
easat-7645	135	8	ho	ho	PROPN
easat-7645	135	9	and	and	CCONJ
easat-7645	135	10	chow	chow	PROPN
easat-7645	136	1	[	[	X
easat-7645	136	2	38	38	NUM
easat-7645	136	3	]	]	PUNCT
easat-7645	136	4	on	on	ADP
easat-7645	136	5	chatbots	chatbot	NOUN
easat-7645	136	6	in	in	ADP
easat-7645	136	7	the	the	DET
easat-7645	136	8	banking	banking	NOUN
easat-7645	136	9	sector	sector	NOUN
easat-7645	136	10	,	,	PUNCT
easat-7645	136	11	the	the	DET
easat-7645	136	12	authors	author	NOUN
easat-7645	136	13	argue	argue	VERB
easat-7645	136	14	that	that	SCONJ
easat-7645	136	15	banking	banking	NOUN
easat-7645	136	16	customers	customer	NOUN
easat-7645	136	17	rarely	rarely	ADV
easat-7645	136	18	perceive	perceive	VERB
easat-7645	136	19	financial	financial	ADJ
easat-7645	136	20	activities	activity	NOUN
easat-7645	136	21	or	or	CCONJ
easat-7645	136	22	transactions	transaction	NOUN
easat-7645	136	23	as	as	ADP
easat-7645	136	24	fun	fun	NOUN
easat-7645	136	25	or	or	CCONJ
easat-7645	136	26	enjoyable	enjoyable	ADJ
easat-7645	136	27	,	,	PUNCT
easat-7645	136	28	and	and	CCONJ
easat-7645	136	29	therefore	therefore	ADV
easat-7645	136	30	,	,	PUNCT
easat-7645	136	31	this	this	DET
easat-7645	136	32	factor	factor	NOUN
easat-7645	136	33	was	be	AUX
easat-7645	136	34	excluded	exclude	VERB
easat-7645	136	35	by	by	ADP
easat-7645	136	36	ho	ho	PROPN
easat-7645	136	37	and	and	CCONJ
easat-7645	136	38	chow	chow	PROPN
easat-7645	137	1	[	[	X
easat-7645	137	2	38	38	NUM
easat-7645	137	3	]	]	PUNCT
easat-7645	137	4	.	.	PUNCT
easat-7645	138	1	in	in	ADP
easat-7645	138	2	contrast	contrast	NOUN
easat-7645	138	3	,	,	PUNCT
easat-7645	138	4	the	the	DET
easat-7645	138	5	study	study	NOUN
easat-7645	138	6	titled	title	VERB
easat-7645	138	7	"	"	PUNCT
easat-7645	138	8	why	why	SCONJ
easat-7645	138	9	people	people	NOUN
easat-7645	138	10	use	use	VERB
easat-7645	138	11	chatbots	chatbot	NOUN
easat-7645	138	12	"	"	PUNCT
easat-7645	138	13	emphasizes	emphasize	VERB
easat-7645	138	14	that	that	SCONJ
easat-7645	138	15	,	,	PUNCT
easat-7645	138	16	beyond	beyond	ADP
easat-7645	138	17	productivity	productivity	NOUN
easat-7645	138	18	—	—	PUNCT
easat-7645	138	19	where	where	SCONJ
easat-7645	138	20	chatbots	chatbot	NOUN
easat-7645	138	21	assist	assist	VERB
easat-7645	138	22	users	user	NOUN
easat-7645	138	23	in	in	ADP
easat-7645	138	24	obtaining	obtain	VERB
easat-7645	138	25	quick	quick	ADJ
easat-7645	138	26	and	and	CCONJ
easat-7645	138	27	efficient	efficient	ADJ
easat-7645	138	28	help	help	NOUN
easat-7645	138	29	or	or	CCONJ
easat-7645	138	30	information	information	NOUN
easat-7645	138	31	—	—	PUNCT
easat-7645	138	32	entertainment	entertainment	NOUN
easat-7645	138	33	was	be	AUX
easat-7645	138	34	also	also	ADV
easat-7645	138	35	identified	identify	VERB
easat-7645	138	36	as	as	ADP
easat-7645	138	37	a	a	DET
easat-7645	138	38	key	key	ADJ
easat-7645	138	39	motivating	motivating	NOUN
easat-7645	138	40	factor	factor	NOUN
easat-7645	138	41	for	for	ADP
easat-7645	138	42	users	user	NOUN
easat-7645	138	43	by	by	ADP
easat-7645	138	44	brandtzaeg	brandtzaeg	NOUN
easat-7645	138	45	and	and	CCONJ
easat-7645	138	46	følstad	følstad	VERB
easat-7645	138	47	[	[	X
easat-7645	138	48	39	39	NUM
easat-7645	138	49	]	]	PUNCT
easat-7645	138	50	.	.	PUNCT
easat-7645	139	1	over	over	ADP
easat-7645	139	2	a	a	DET
easat-7645	139	3	decade	decade	NOUN
easat-7645	139	4	ago	ago	ADV
easat-7645	139	5	,	,	PUNCT
easat-7645	139	6	a	a	DET
easat-7645	139	7	study	study	NOUN
easat-7645	139	8	also	also	ADV
easat-7645	139	9	identified	identify	VERB
easat-7645	139	10	entertainment	entertainment	NOUN
easat-7645	139	11	as	as	ADP
easat-7645	139	12	one	one	NUM
easat-7645	139	13	of	of	ADP
easat-7645	139	14	the	the	DET
easat-7645	139	15	five	five	NUM
easat-7645	139	16	factors	factor	NOUN
easat-7645	139	17	contributing	contribute	VERB
easat-7645	139	18	to	to	ADP
easat-7645	139	19	the	the	DET
easat-7645	139	20	growing	grow	VERB
easat-7645	139	21	interest	interest	NOUN
easat-7645	139	22	in	in	ADP
easat-7645	139	23	luxury	luxury	NOUN
easat-7645	139	24	fashion	fashion	NOUN
easat-7645	139	25	brands	brand	NOUN
easat-7645	139	26	3050	3050	NUM
easat-7645	139	27	edelweiss	edelweiss	PROPN
easat-7645	139	28	applied	apply	VERB
easat-7645	139	29	science	science	NOUN
easat-7645	139	30	and	and	CCONJ
easat-7645	139	31	technology	technology	NOUN
easat-7645	139	32	issn	issn	PROPN
easat-7645	139	33	:	:	PUNCT
easat-7645	139	34	2576	2576	NUM
easat-7645	139	35	-	-	SYM
easat-7645	139	36	8484	8484	NUM
easat-7645	139	37	vol	vol	NOUN
easat-7645	139	38	.	.	PROPN
easat-7645	140	1	9	9	NUM
easat-7645	140	2	,	,	PUNCT
easat-7645	140	3	no	no	INTJ
easat-7645	140	4	.	.	NOUN
easat-7645	140	5	5	5	NUM
easat-7645	140	6	:	:	PUNCT
easat-7645	140	7	3046	3046	NUM
easat-7645	140	8	-	-	SYM
easat-7645	140	9	3066	3066	NUM
easat-7645	140	10	,	,	PUNCT
easat-7645	140	11	2025	2025	NUM
easat-7645	140	12	doi	doi	NOUN
easat-7645	140	13	:	:	PUNCT
easat-7645	140	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	140	15	©	©	PROPN
easat-7645	140	16	2025	2025	NUM
easat-7645	140	17	by	by	ADP
easat-7645	140	18	the	the	DET
easat-7645	140	19	authors	author	NOUN
easat-7645	140	20	;	;	PUNCT
easat-7645	140	21	licensee	licensee	PROPN
easat-7645	140	22	learning	learning	NOUN
easat-7645	140	23	gate	gate	NOUN
easat-7645	141	1	[	[	X
easat-7645	141	2	40	40	NUM
easat-7645	141	3	]	]	PUNCT
easat-7645	141	4	.	.	PUNCT
easat-7645	142	1	the	the	DET
easat-7645	142	2	study	study	NOUN
easat-7645	142	3	suggests	suggest	VERB
easat-7645	142	4	that	that	SCONJ
easat-7645	142	5	when	when	SCONJ
easat-7645	142	6	customers	customer	NOUN
easat-7645	142	7	enjoy	enjoy	VERB
easat-7645	142	8	entertainment	entertainment	NOUN
easat-7645	142	9	,	,	PUNCT
easat-7645	142	10	brand	brand	NOUN
easat-7645	142	11	trust	trust	PROPN
easat-7645	142	12	is	be	AUX
easat-7645	142	13	built	build	VERB
easat-7645	142	14	,	,	PUNCT
easat-7645	142	15	which	which	PRON
easat-7645	142	16	significantly	significantly	ADV
easat-7645	142	17	contributes	contribute	VERB
easat-7645	142	18	to	to	ADP
easat-7645	142	19	a	a	DET
easat-7645	142	20	luxury	luxury	NOUN
easat-7645	142	21	brand	brand	NOUN
easat-7645	142	22	’s	’s	PART
easat-7645	142	23	profitability	profitability	NOUN
easat-7645	142	24	.	.	PUNCT
easat-7645	143	1	the	the	DET
easat-7645	143	2	last	last	ADJ
easat-7645	143	3	factor	factor	NOUN
easat-7645	143	4	is	be	AUX
easat-7645	143	5	customization	customization	NOUN
easat-7645	143	6	,	,	PUNCT
easat-7645	143	7	which	which	PRON
easat-7645	143	8	godey	godey	PROPN
easat-7645	143	9	,	,	PUNCT
easat-7645	143	10	et	et	PROPN
easat-7645	143	11	al	al	PROPN
easat-7645	143	12	.	.	PUNCT
easat-7645	144	1	[	[	X
easat-7645	144	2	41	41	NUM
easat-7645	144	3	]	]	AUX
easat-7645	144	4	describes	describe	VERB
easat-7645	144	5	as	as	ADP
easat-7645	144	6	the	the	DET
easat-7645	144	7	degree	degree	NOUN
easat-7645	144	8	to	to	PART
easat-7645	144	9	which	which	PRON
easat-7645	144	10	ai	ai	VERB
easat-7645	144	11	-	-	PUNCT
easat-7645	144	12	powered	power	VERB
easat-7645	144	13	chatbot	chatbot	NOUN
easat-7645	144	14	marketing	marketing	NOUN
easat-7645	144	15	efforts	effort	NOUN
easat-7645	144	16	can	can	AUX
easat-7645	144	17	provide	provide	VERB
easat-7645	144	18	tailored	tailored	ADJ
easat-7645	144	19	support	support	NOUN
easat-7645	144	20	to	to	PART
easat-7645	144	21	meet	meet	VERB
easat-7645	144	22	the	the	DET
easat-7645	144	23	specific	specific	ADJ
easat-7645	144	24	needs	need	NOUN
easat-7645	144	25	of	of	ADP
easat-7645	144	26	customers	customer	NOUN
easat-7645	144	27	by	by	ADP
easat-7645	144	28	godey	godey	PROPN
easat-7645	144	29	,	,	PUNCT
easat-7645	144	30	et	et	PROPN
easat-7645	144	31	al	al	PROPN
easat-7645	144	32	.	.	PUNCT
easat-7645	145	1	[	[	X
easat-7645	145	2	41	41	NUM
easat-7645	145	3	]	]	PUNCT
easat-7645	145	4	.	.	PUNCT
easat-7645	146	1	recent	recent	ADJ
easat-7645	146	2	research	research	NOUN
easat-7645	146	3	on	on	ADP
easat-7645	146	4	ai	ai	ADJ
easat-7645	146	5	-	-	PUNCT
easat-7645	146	6	powered	power	VERB
easat-7645	146	7	personalization	personalization	NOUN
easat-7645	146	8	methods	method	NOUN
easat-7645	146	9	suggests	suggest	VERB
easat-7645	146	10	that	that	SCONJ
easat-7645	146	11	providing	provide	VERB
easat-7645	146	12	highly	highly	ADV
easat-7645	146	13	relevant	relevant	ADJ
easat-7645	146	14	and	and	CCONJ
easat-7645	146	15	tailored	tailor	VERB
easat-7645	146	16	content	content	NOUN
easat-7645	146	17	,	,	PUNCT
easat-7645	146	18	product	product	NOUN
easat-7645	146	19	suggestions	suggestion	NOUN
easat-7645	146	20	,	,	PUNCT
easat-7645	146	21	and	and	CCONJ
easat-7645	146	22	user	user	NOUN
easat-7645	146	23	experiences	experience	NOUN
easat-7645	146	24	can	can	AUX
easat-7645	146	25	significantly	significantly	ADV
easat-7645	146	26	improve	improve	VERB
easat-7645	146	27	customer	customer	NOUN
easat-7645	146	28	engagement	engagement	NOUN
easat-7645	146	29	,	,	PUNCT
easat-7645	146	30	satisfaction	satisfaction	NOUN
easat-7645	146	31	,	,	PUNCT
easat-7645	146	32	and	and	CCONJ
easat-7645	146	33	loyalty	loyalty	NOUN
easat-7645	146	34	according	accord	VERB
easat-7645	146	35	to	to	ADP
easat-7645	146	36	raji	raji	PROPN
easat-7645	146	37	,	,	PUNCT
easat-7645	146	38	et	et	PROPN
easat-7645	146	39	al	al	PROPN
easat-7645	146	40	.	.	PUNCT
easat-7645	147	1	[	[	X
easat-7645	147	2	42	42	NUM
easat-7645	147	3	]	]	PUNCT
easat-7645	147	4	.	.	PUNCT
easat-7645	148	1	2.3	2.3	NUM
easat-7645	148	2	.	.	PUNCT
easat-7645	149	1	brand	brand	NOUN
easat-7645	149	2	relationship	relationship	NOUN
easat-7645	149	3	(	(	PUNCT
easat-7645	149	4	br	br	NOUN
easat-7645	149	5	)	)	PUNCT
easat-7645	149	6	brand	brand	NOUN
easat-7645	149	7	relationship	relationship	NOUN
easat-7645	149	8	is	be	AUX
easat-7645	149	9	defined	define	VERB
easat-7645	149	10	as	as	ADP
easat-7645	149	11	the	the	DET
easat-7645	149	12	ability	ability	NOUN
easat-7645	149	13	of	of	ADP
easat-7645	149	14	a	a	DET
easat-7645	149	15	brand	brand	NOUN
easat-7645	149	16	to	to	PART
easat-7645	149	17	establish	establish	VERB
easat-7645	149	18	a	a	DET
easat-7645	149	19	positive	positive	ADJ
easat-7645	149	20	connection	connection	NOUN
easat-7645	149	21	with	with	ADP
easat-7645	149	22	consumers	consumer	NOUN
easat-7645	149	23	by	by	ADP
easat-7645	149	24	providing	provide	VERB
easat-7645	149	25	meanings	meaning	NOUN
easat-7645	149	26	within	within	ADP
easat-7645	149	27	a	a	DET
easat-7645	149	28	psycho	psycho	NOUN
easat-7645	149	29	-	-	PUNCT
easat-7645	149	30	socio	socio	NOUN
easat-7645	149	31	-	-	PUNCT
easat-7645	149	32	cultural	cultural	ADJ
easat-7645	149	33	context	context	NOUN
easat-7645	150	1	[	[	X
easat-7645	150	2	43	43	NUM
easat-7645	150	3	]	]	PUNCT
easat-7645	150	4	.	.	PUNCT
easat-7645	151	1	brand	brand	NOUN
easat-7645	151	2	relationship	relationship	NOUN
easat-7645	151	3	refers	refer	VERB
easat-7645	151	4	to	to	ADP
easat-7645	151	5	consumers	consumer	NOUN
easat-7645	151	6	'	'	PART
easat-7645	151	7	commitment	commitment	NOUN
easat-7645	151	8	to	to	ADP
easat-7645	151	9	the	the	DET
easat-7645	151	10	long	long	ADJ
easat-7645	151	11	-	-	PUNCT
easat-7645	151	12	term	term	NOUN
easat-7645	151	13	use	use	NOUN
easat-7645	151	14	of	of	ADP
easat-7645	151	15	inanimate	inanimate	ADJ
easat-7645	151	16	products	product	NOUN
easat-7645	151	17	they	they	PRON
easat-7645	151	18	regularly	regularly	ADV
easat-7645	151	19	purchase	purchase	VERB
easat-7645	151	20	[	[	X
easat-7645	151	21	44	44	NUM
easat-7645	151	22	]	]	PUNCT
easat-7645	151	23	.	.	PUNCT
easat-7645	152	1	social	social	ADJ
easat-7645	152	2	relationship	relationship	NOUN
easat-7645	152	3	norms	norm	NOUN
easat-7645	152	4	can	can	AUX
easat-7645	152	5	guide	guide	VERB
easat-7645	152	6	the	the	DET
easat-7645	152	7	interactions	interaction	NOUN
easat-7645	152	8	and	and	CCONJ
easat-7645	152	9	relationships	relationship	NOUN
easat-7645	152	10	between	between	ADP
easat-7645	152	11	consumers	consumer	NOUN
easat-7645	152	12	and	and	CCONJ
easat-7645	152	13	brands	brand	NOUN
easat-7645	152	14	by	by	ADP
easat-7645	152	15	ghani	ghani	PROPN
easat-7645	152	16	and	and	CCONJ
easat-7645	152	17	tuhin	tuhin	X
easat-7645	153	1	[	[	X
easat-7645	153	2	45	45	NUM
easat-7645	153	3	]	]	PUNCT
easat-7645	153	4	.	.	PUNCT
easat-7645	154	1	although	although	SCONJ
easat-7645	154	2	many	many	ADJ
easat-7645	154	3	brands	brand	NOUN
easat-7645	154	4	use	use	VERB
easat-7645	154	5	attachment	attachment	NOUN
easat-7645	154	6	relationships	relationship	NOUN
easat-7645	154	7	to	to	PART
easat-7645	154	8	build	build	VERB
easat-7645	154	9	their	their	PRON
easat-7645	154	10	marketing	marketing	NOUN
easat-7645	154	11	strategies	strategy	NOUN
easat-7645	154	12	,	,	PUNCT
easat-7645	154	13	quality	quality	NOUN
easat-7645	154	14	is	be	AUX
easat-7645	154	15	an	an	DET
easat-7645	154	16	important	important	ADJ
easat-7645	154	17	aspect	aspect	NOUN
easat-7645	154	18	of	of	ADP
easat-7645	154	19	a	a	DET
easat-7645	154	20	brand	brand	NOUN
easat-7645	154	21	relationship	relationship	NOUN
easat-7645	154	22	for	for	ADP
easat-7645	154	23	consumers	consumer	NOUN
easat-7645	154	24	by	by	ADP
easat-7645	154	25	schreuder	schreuder	NOUN
easat-7645	154	26	,	,	PUNCT
easat-7645	154	27	et	et	PROPN
easat-7645	154	28	al	al	PROPN
easat-7645	154	29	.	.	PUNCT
easat-7645	155	1	[	[	X
easat-7645	155	2	46	46	NUM
easat-7645	155	3	]	]	PUNCT
easat-7645	155	4	.	.	PUNCT
easat-7645	156	1	by	by	ADP
easat-7645	156	2	providing	provide	VERB
easat-7645	156	3	reliable	reliable	ADJ
easat-7645	156	4	products	product	NOUN
easat-7645	156	5	and	and	CCONJ
easat-7645	156	6	services	service	NOUN
easat-7645	156	7	with	with	ADP
easat-7645	156	8	excellent	excellent	ADJ
easat-7645	156	9	quality	quality	NOUN
easat-7645	156	10	,	,	PUNCT
easat-7645	156	11	a	a	DET
easat-7645	156	12	brand	brand	NOUN
easat-7645	156	13	can	can	AUX
easat-7645	156	14	strengthen	strengthen	VERB
easat-7645	156	15	its	its	PRON
easat-7645	156	16	brand	brand	NOUN
easat-7645	156	17	relationship	relationship	NOUN
easat-7645	156	18	with	with	ADP
easat-7645	156	19	customers	customer	NOUN
easat-7645	156	20	[	[	X
easat-7645	156	21	46	46	NUM
easat-7645	156	22	]	]	PUNCT
easat-7645	156	23	.	.	PUNCT
easat-7645	157	1	2.4	2.4	NUM
easat-7645	157	2	.	.	PUNCT
easat-7645	158	1	brand	brand	NOUN
easat-7645	158	2	experience	experience	NOUN
easat-7645	158	3	(	(	PUNCT
easat-7645	158	4	be	be	AUX
easat-7645	158	5	)	)	PUNCT
easat-7645	158	6	the	the	DET
easat-7645	158	7	concept	concept	NOUN
easat-7645	158	8	of	of	ADP
easat-7645	158	9	brand	brand	NOUN
easat-7645	158	10	experience	experience	NOUN
easat-7645	158	11	captures	capture	VERB
easat-7645	158	12	the	the	DET
easat-7645	158	13	essence	essence	NOUN
easat-7645	158	14	of	of	ADP
easat-7645	158	15	brand	brand	NOUN
easat-7645	158	16	building	build	VERB
easat-7645	158	17	more	more	ADJ
easat-7645	158	18	than	than	ADP
easat-7645	158	19	brand	brand	NOUN
easat-7645	158	20	equity	equity	NOUN
easat-7645	158	21	,	,	PUNCT
easat-7645	158	22	brand	brand	NOUN
easat-7645	158	23	value	value	NOUN
easat-7645	158	24	,	,	PUNCT
easat-7645	158	25	brand	brand	NOUN
easat-7645	158	26	associations	association	NOUN
easat-7645	158	27	,	,	PUNCT
easat-7645	158	28	brand	brand	NOUN
easat-7645	158	29	attitudes	attitude	NOUN
easat-7645	158	30	,	,	PUNCT
easat-7645	158	31	and	and	CCONJ
easat-7645	158	32	brand	brand	NOUN
easat-7645	158	33	personality	personality	NOUN
easat-7645	158	34	by	by	ADP
easat-7645	158	35	schmitt	schmitt	NOUN
easat-7645	159	1	[	[	X
easat-7645	159	2	47	47	NUM
easat-7645	159	3	]	]	PUNCT
easat-7645	159	4	.	.	PUNCT
easat-7645	160	1	customers	customer	NOUN
easat-7645	160	2	expect	expect	VERB
easat-7645	160	3	values	value	NOUN
easat-7645	160	4	that	that	PRON
easat-7645	160	5	can	can	AUX
easat-7645	160	6	engage	engage	VERB
easat-7645	160	7	their	their	PRON
easat-7645	160	8	senses	sense	NOUN
easat-7645	160	9	and	and	CCONJ
easat-7645	160	10	touch	touch	VERB
easat-7645	160	11	their	their	PRON
easat-7645	160	12	hearts	heart	NOUN
easat-7645	160	13	,	,	PUNCT
easat-7645	160	14	and	and	CCONJ
easat-7645	160	15	ultimately	ultimately	ADV
easat-7645	160	16	,	,	PUNCT
easat-7645	160	17	they	they	PRON
easat-7645	160	18	seek	seek	VERB
easat-7645	160	19	to	to	PART
easat-7645	160	20	be	be	AUX
easat-7645	160	21	provided	provide	VERB
easat-7645	160	22	with	with	ADP
easat-7645	160	23	an	an	DET
easat-7645	160	24	experience	experience	NOUN
easat-7645	160	25	[	[	X
easat-7645	160	26	47	47	NUM
easat-7645	160	27	]	]	PUNCT
easat-7645	160	28	.	.	PUNCT
easat-7645	161	1	the	the	DET
easat-7645	161	2	factors	factor	NOUN
easat-7645	161	3	that	that	PRON
easat-7645	161	4	precede	precede	VERB
easat-7645	161	5	brand	brand	NOUN
easat-7645	161	6	experience	experience	NOUN
easat-7645	161	7	encompass	encompass	NOUN
easat-7645	161	8	event	event	NOUN
easat-7645	161	9	marketing	marketing	NOUN
easat-7645	161	10	,	,	PUNCT
easat-7645	161	11	brand	brand	NOUN
easat-7645	161	12	interactions	interaction	NOUN
easat-7645	161	13	,	,	PUNCT
easat-7645	161	14	brand	brand	NOUN
easat-7645	161	15	-	-	PUNCT
easat-7645	161	16	related	relate	VERB
easat-7645	161	17	stimuli	stimulus	NOUN
easat-7645	161	18	,	,	PUNCT
easat-7645	161	19	storytelling	storytelling	NOUN
easat-7645	161	20	,	,	PUNCT
easat-7645	161	21	trust	trust	NOUN
easat-7645	161	22	,	,	PUNCT
easat-7645	161	23	and	and	CCONJ
easat-7645	161	24	perceived	perceive	VERB
easat-7645	161	25	usefulness	usefulness	NOUN
easat-7645	161	26	.	.	PUNCT
easat-7645	162	1	meanwhile	meanwhile	ADV
easat-7645	162	2	,	,	PUNCT
easat-7645	162	3	customer	customer	NOUN
easat-7645	162	4	satisfaction	satisfaction	NOUN
easat-7645	162	5	and	and	CCONJ
easat-7645	162	6	brand	brand	NOUN
easat-7645	162	7	loyalty	loyalty	NOUN
easat-7645	162	8	are	be	AUX
easat-7645	162	9	identified	identify	VERB
easat-7645	162	10	as	as	ADP
easat-7645	162	11	the	the	DET
easat-7645	162	12	primary	primary	ADJ
easat-7645	162	13	outcomes	outcome	NOUN
easat-7645	162	14	of	of	ADP
easat-7645	162	15	brand	brand	NOUN
easat-7645	162	16	experience	experience	NOUN
easat-7645	162	17	[	[	X
easat-7645	162	18	48	48	NUM
easat-7645	162	19	]	]	PUNCT
easat-7645	162	20	.	.	PUNCT
easat-7645	163	1	brand	brand	NOUN
easat-7645	163	2	experience	experience	NOUN
easat-7645	163	3	is	be	AUX
easat-7645	163	4	a	a	DET
easat-7645	163	5	crucial	crucial	ADJ
easat-7645	163	6	factor	factor	NOUN
easat-7645	163	7	that	that	PRON
easat-7645	163	8	organizations	organization	NOUN
easat-7645	163	9	should	should	AUX
easat-7645	163	10	focus	focus	VERB
easat-7645	163	11	on	on	ADP
easat-7645	163	12	to	to	PART
easat-7645	163	13	build	build	VERB
easat-7645	163	14	stronger	strong	ADJ
easat-7645	163	15	brand	brand	NOUN
easat-7645	163	16	value	value	NOUN
easat-7645	163	17	in	in	ADP
easat-7645	163	18	today	today	NOUN
easat-7645	163	19	’s	’s	PART
easat-7645	163	20	technological	technological	ADJ
easat-7645	163	21	era	era	NOUN
easat-7645	163	22	;	;	PUNCT
easat-7645	163	23	brands	brand	NOUN
easat-7645	163	24	can	can	AUX
easat-7645	163	25	leverage	leverage	VERB
easat-7645	163	26	customer	customer	NOUN
easat-7645	163	27	-	-	PUNCT
easat-7645	163	28	brand	brand	NOUN
easat-7645	163	29	interactions	interaction	NOUN
easat-7645	163	30	to	to	PART
easat-7645	163	31	enhance	enhance	VERB
easat-7645	163	32	engaging	engage	VERB
easat-7645	163	33	brand	brand	NOUN
easat-7645	163	34	experiences	experience	NOUN
easat-7645	163	35	for	for	ADP
easat-7645	163	36	customers	customer	NOUN
easat-7645	163	37	[	[	X
easat-7645	163	38	49	49	NUM
easat-7645	163	39	]	]	PUNCT
easat-7645	163	40	.	.	PUNCT
easat-7645	164	1	2.5	2.5	NUM
easat-7645	164	2	.	.	PUNCT
easat-7645	165	1	brand	brand	PROPN
easat-7645	165	2	trust	trust	PROPN
easat-7645	165	3	(	(	PUNCT
easat-7645	165	4	bt	bt	NOUN
easat-7645	165	5	)	)	PUNCT
easat-7645	165	6	brand	brand	NOUN
easat-7645	165	7	trust	trust	NOUN
easat-7645	165	8	refers	refer	VERB
easat-7645	165	9	to	to	ADP
easat-7645	165	10	consumers	consumer	NOUN
easat-7645	165	11	'	'	PART
easat-7645	165	12	readiness	readiness	NOUN
easat-7645	165	13	to	to	PART
easat-7645	165	14	depend	depend	VERB
easat-7645	165	15	on	on	ADP
easat-7645	165	16	a	a	DET
easat-7645	165	17	brand	brand	NOUN
easat-7645	165	18	,	,	PUNCT
easat-7645	165	19	driven	drive	VERB
easat-7645	165	20	by	by	ADP
easat-7645	165	21	the	the	DET
easat-7645	165	22	expectation	expectation	NOUN
easat-7645	165	23	that	that	SCONJ
easat-7645	165	24	it	it	PRON
easat-7645	165	25	will	will	AUX
easat-7645	165	26	produce	produce	VERB
easat-7645	165	27	favorable	favorable	ADJ
easat-7645	165	28	results	result	NOUN
easat-7645	165	29	by	by	ADP
easat-7645	165	30	lau	lau	PROPN
easat-7645	165	31	and	and	CCONJ
easat-7645	165	32	lee	lee	PROPN
easat-7645	166	1	[	[	X
easat-7645	166	2	50	50	NUM
easat-7645	166	3	]	]	PUNCT
easat-7645	166	4	.	.	PUNCT
easat-7645	167	1	brand	brand	PROPN
easat-7645	167	2	trust	trust	PROPN
easat-7645	167	3	is	be	AUX
easat-7645	167	4	considered	consider	VERB
easat-7645	167	5	a	a	DET
easat-7645	167	6	key	key	ADJ
easat-7645	167	7	factor	factor	NOUN
easat-7645	167	8	in	in	ADP
easat-7645	167	9	fostering	foster	VERB
easat-7645	167	10	long	long	ADJ
easat-7645	167	11	-	-	PUNCT
easat-7645	167	12	term	term	NOUN
easat-7645	167	13	customer	customer	NOUN
easat-7645	167	14	relationships	relationship	NOUN
easat-7645	167	15	,	,	PUNCT
easat-7645	167	16	thereby	thereby	ADV
easat-7645	167	17	having	have	VERB
easat-7645	167	18	a	a	DET
easat-7645	167	19	positive	positive	ADJ
easat-7645	167	20	impact	impact	NOUN
easat-7645	167	21	on	on	ADP
easat-7645	167	22	brand	brand	NOUN
easat-7645	167	23	loyalty	loyalty	NOUN
easat-7645	167	24	[	[	X
easat-7645	167	25	51	51	NUM
easat-7645	167	26	]	]	PUNCT
easat-7645	167	27	.	.	PUNCT
easat-7645	168	1	trust	trust	NOUN
easat-7645	168	2	offers	offer	VERB
easat-7645	168	3	several	several	ADJ
easat-7645	168	4	key	key	ADJ
easat-7645	168	5	benefits	benefit	NOUN
easat-7645	168	6	:	:	PUNCT
easat-7645	168	7	it	it	PRON
easat-7645	168	8	reflects	reflect	VERB
easat-7645	168	9	the	the	DET
easat-7645	168	10	consumer	consumer	NOUN
easat-7645	168	11	's	's	PART
easat-7645	168	12	willingness	willingness	NOUN
easat-7645	168	13	to	to	PART
easat-7645	168	14	rely	rely	VERB
easat-7645	168	15	on	on	ADP
easat-7645	168	16	the	the	DET
easat-7645	168	17	brand	brand	NOUN
easat-7645	168	18	's	's	PART
easat-7645	168	19	ability	ability	NOUN
easat-7645	168	20	to	to	PART
easat-7645	168	21	deliver	deliver	VERB
easat-7645	168	22	the	the	DET
easat-7645	168	23	functions	function	NOUN
easat-7645	168	24	it	it	PRON
easat-7645	168	25	promises	promise	VERB
easat-7645	168	26	according	accord	VERB
easat-7645	168	27	to	to	ADP
easat-7645	168	28	chaudhuri	chaudhuri	PROPN
easat-7645	168	29	et	et	PROPN
easat-7645	168	30	al	al	PROPN
easat-7645	168	31	.	.	PUNCT
easat-7645	169	1	[	[	X
easat-7645	169	2	54	54	NUM
easat-7645	169	3	]	]	PUNCT
easat-7645	169	4	.	.	PUNCT
easat-7645	170	1	building	build	VERB
easat-7645	170	2	and	and	CCONJ
easat-7645	170	3	maintaining	maintain	VERB
easat-7645	170	4	brand	brand	NOUN
easat-7645	170	5	trust	trust	NOUN
easat-7645	170	6	is	be	AUX
easat-7645	170	7	one	one	NUM
easat-7645	170	8	of	of	ADP
easat-7645	170	9	the	the	DET
easat-7645	170	10	key	key	ADJ
easat-7645	170	11	factors	factor	NOUN
easat-7645	170	12	determining	determine	VERB
easat-7645	170	13	the	the	DET
easat-7645	170	14	success	success	NOUN
easat-7645	170	15	of	of	ADP
easat-7645	170	16	brands	brand	NOUN
easat-7645	170	17	in	in	ADP
easat-7645	170	18	competing	compete	VERB
easat-7645	170	19	in	in	ADP
easat-7645	170	20	the	the	DET
easat-7645	170	21	global	global	ADJ
easat-7645	170	22	market	market	NOUN
easat-7645	170	23	[	[	X
easat-7645	170	24	52	52	NUM
easat-7645	170	25	]	]	PUNCT
easat-7645	170	26	.	.	PUNCT
easat-7645	171	1	customers	customer	NOUN
easat-7645	171	2	who	who	PRON
easat-7645	171	3	trust	trust	VERB
easat-7645	171	4	a	a	DET
easat-7645	171	5	brand	brand	NOUN
easat-7645	171	6	are	be	AUX
easat-7645	171	7	willing	willing	ADJ
easat-7645	171	8	to	to	PART
easat-7645	171	9	pay	pay	VERB
easat-7645	171	10	a	a	DET
easat-7645	171	11	premium	premium	NOUN
easat-7645	171	12	for	for	ADP
easat-7645	171	13	their	their	PRON
easat-7645	171	14	preferred	preferred	ADJ
easat-7645	171	15	brand	brand	NOUN
easat-7645	171	16	because	because	SCONJ
easat-7645	171	17	they	they	PRON
easat-7645	171	18	believe	believe	VERB
easat-7645	171	19	it	it	PRON
easat-7645	171	20	offers	offer	VERB
easat-7645	171	21	qualities	quality	NOUN
easat-7645	171	22	such	such	ADJ
easat-7645	171	23	as	as	ADP
easat-7645	171	24	uniqueness	uniqueness	NOUN
easat-7645	171	25	,	,	PUNCT
easat-7645	171	26	functionality	functionality	NOUN
easat-7645	171	27	,	,	PUNCT
easat-7645	171	28	and	and	CCONJ
easat-7645	171	29	,	,	PUNCT
easat-7645	171	30	most	most	ADV
easat-7645	171	31	importantly	importantly	ADV
easat-7645	171	32	,	,	PUNCT
easat-7645	171	33	quality	quality	NOUN
easat-7645	171	34	,	,	PUNCT
easat-7645	171	35	which	which	PRON
easat-7645	171	36	competitors	competitor	NOUN
easat-7645	171	37	can	can	AUX
easat-7645	171	38	not	not	PART
easat-7645	171	39	provide	provide	VERB
easat-7645	171	40	.	.	PUNCT
easat-7645	172	1	2.6	2.6	NUM
easat-7645	172	2	.	.	PUNCT
easat-7645	173	1	brand	brand	NOUN
easat-7645	173	2	loyalty	loyalty	NOUN
easat-7645	173	3	(	(	PUNCT
easat-7645	173	4	bl	bl	NOUN
easat-7645	173	5	)	)	PUNCT
easat-7645	173	6	brand	brand	NOUN
easat-7645	173	7	loyalty	loyalty	NOUN
easat-7645	173	8	is	be	AUX
easat-7645	173	9	defined	define	VERB
easat-7645	173	10	as	as	ADP
easat-7645	173	11	the	the	DET
easat-7645	173	12	consistent	consistent	ADJ
easat-7645	173	13	preference	preference	NOUN
easat-7645	173	14	for	for	ADP
easat-7645	173	15	a	a	DET
easat-7645	173	16	particular	particular	ADJ
easat-7645	173	17	product	product	NOUN
easat-7645	173	18	or	or	CCONJ
easat-7645	173	19	service	service	NOUN
easat-7645	173	20	,	,	PUNCT
easat-7645	173	21	or	or	CCONJ
easat-7645	173	22	more	more	ADV
easat-7645	173	23	specifically	specifically	ADV
easat-7645	173	24	,	,	PUNCT
easat-7645	173	25	it	it	PRON
easat-7645	173	26	can	can	AUX
easat-7645	173	27	be	be	AUX
easat-7645	173	28	understood	understand	VERB
easat-7645	173	29	as	as	ADP
easat-7645	173	30	the	the	DET
easat-7645	173	31	tendency	tendency	NOUN
easat-7645	173	32	of	of	ADP
easat-7645	173	33	consumers	consumer	NOUN
easat-7645	173	34	to	to	PART
easat-7645	173	35	pay	pay	VERB
easat-7645	173	36	for	for	ADP
easat-7645	173	37	products	product	NOUN
easat-7645	173	38	under	under	ADP
easat-7645	173	39	the	the	DET
easat-7645	173	40	same	same	ADJ
easat-7645	173	41	brand	brand	NOUN
easat-7645	173	42	name	name	NOUN
easat-7645	173	43	and	and	CCONJ
easat-7645	173	44	value	value	VERB
easat-7645	173	45	them	they	PRON
easat-7645	173	46	highly	highly	ADV
easat-7645	173	47	[	[	X
easat-7645	173	48	53	53	NUM
easat-7645	173	49	]	]	PUNCT
easat-7645	173	50	.	.	PUNCT
easat-7645	174	1	brand	brand	NOUN
easat-7645	174	2	loyalty	loyalty	NOUN
easat-7645	174	3	is	be	AUX
easat-7645	174	4	categorized	categorize	VERB
easat-7645	174	5	into	into	ADP
easat-7645	174	6	four	four	NUM
easat-7645	174	7	types	type	NOUN
easat-7645	174	8	:	:	PUNCT
easat-7645	174	9	captive	captive	ADJ
easat-7645	174	10	,	,	PUNCT
easat-7645	174	11	convenienceseekers	convenienceseeker	NOUN
easat-7645	174	12	,	,	PUNCT
easat-7645	174	13	contented	content	VERB
easat-7645	174	14	,	,	PUNCT
easat-7645	174	15	and	and	CCONJ
easat-7645	174	16	committed	commit	VERB
easat-7645	174	17	by	by	ADP
easat-7645	174	18	rowley	rowley	NOUN
easat-7645	174	19	[	[	X
easat-7645	174	20	54	54	NUM
easat-7645	174	21	]	]	PUNCT
easat-7645	174	22	.	.	PUNCT
easat-7645	175	1	high	high	ADJ
easat-7645	175	2	levels	level	NOUN
easat-7645	175	3	of	of	ADP
easat-7645	175	4	loyalty	loyalty	NOUN
easat-7645	175	5	among	among	ADP
easat-7645	175	6	customers	customer	NOUN
easat-7645	175	7	provide	provide	VERB
easat-7645	175	8	businesses	business	NOUN
easat-7645	175	9	with	with	ADP
easat-7645	175	10	a	a	DET
easat-7645	175	11	number	number	NOUN
easat-7645	175	12	of	of	ADP
easat-7645	175	13	specific	specific	ADJ
easat-7645	175	14	competitive	competitive	ADJ
easat-7645	175	15	advantages	advantage	NOUN
easat-7645	175	16	[	[	X
easat-7645	175	17	55	55	NUM
easat-7645	175	18	]	]	PUNCT
easat-7645	175	19	.	.	PUNCT
easat-7645	176	1	customers	customer	NOUN
easat-7645	176	2	with	with	ADP
easat-7645	176	3	high	high	ADJ
easat-7645	176	4	brand	brand	NOUN
easat-7645	176	5	loyalty	loyalty	NOUN
easat-7645	176	6	have	have	VERB
easat-7645	176	7	a	a	DET
easat-7645	176	8	strong	strong	ADJ
easat-7645	176	9	belief	belief	NOUN
easat-7645	176	10	in	in	ADP
easat-7645	176	11	their	their	PRON
easat-7645	176	12	choices	choice	NOUN
easat-7645	176	13	and	and	CCONJ
easat-7645	176	14	are	be	AUX
easat-7645	176	15	typically	typically	ADV
easat-7645	176	16	less	less	ADV
easat-7645	176	17	sensitive	sensitive	ADJ
easat-7645	176	18	to	to	ADP
easat-7645	176	19	price	price	NOUN
easat-7645	176	20	.	.	PUNCT
easat-7645	177	1	brand	brand	NOUN
easat-7645	177	2	loyalty	loyalty	NOUN
easat-7645	177	3	is	be	AUX
easat-7645	177	4	a	a	DET
easat-7645	177	5	measure	measure	NOUN
easat-7645	177	6	of	of	ADP
easat-7645	177	7	customer	customer	NOUN
easat-7645	177	8	relationship	relationship	NOUN
easat-7645	177	9	to	to	ADP
easat-7645	177	10	a	a	DET
easat-7645	177	11	brand	brand	NOUN
easat-7645	177	12	by	by	ADP
easat-7645	177	13	laroche	laroche	PROPN
easat-7645	177	14	,	,	PUNCT
easat-7645	177	15	et	et	PROPN
easat-7645	177	16	al	al	PROPN
easat-7645	177	17	.	.	PUNCT
easat-7645	178	1	[	[	X
easat-7645	178	2	56	56	NUM
easat-7645	178	3	]	]	PUNCT
easat-7645	178	4	.	.	PUNCT
easat-7645	179	1	brand	brand	NOUN
easat-7645	179	2	loyalty	loyalty	NOUN
easat-7645	179	3	can	can	AUX
easat-7645	179	4	also	also	ADV
easat-7645	179	5	be	be	AUX
easat-7645	179	6	defined	define	VERB
easat-7645	179	7	as	as	SCONJ
easat-7645	179	8	the	the	DET
easat-7645	179	9	dedication	dedication	NOUN
easat-7645	179	10	to	to	PART
easat-7645	179	11	repeatedly	repeatedly	ADV
easat-7645	179	12	purchase	purchase	VERB
easat-7645	179	13	a	a	DET
easat-7645	179	14	favored	favor	VERB
easat-7645	179	15	product	product	NOUN
easat-7645	179	16	or	or	CCONJ
easat-7645	179	17	service	service	NOUN
easat-7645	179	18	in	in	ADP
easat-7645	179	19	the	the	DET
easat-7645	179	20	future	future	NOUN
easat-7645	179	21	,	,	PUNCT
easat-7645	179	22	regardless	regardless	ADV
easat-7645	179	23	of	of	ADP
easat-7645	179	24	any	any	DET
easat-7645	179	25	marketing	marketing	NOUN
easat-7645	179	26	efforts	effort	NOUN
easat-7645	179	27	aimed	aim	VERB
easat-7645	179	28	at	at	ADP
easat-7645	179	29	shaping	shape	VERB
easat-7645	179	30	customer	customer	NOUN
easat-7645	179	31	behavior	behavior	NOUN
easat-7645	179	32	[	[	X
easat-7645	179	33	57	57	NUM
easat-7645	179	34	]	]	PUNCT
easat-7645	179	35	.	.	PUNCT
easat-7645	180	1	3051	3051	NUM
easat-7645	180	2	edelweiss	edelweiss	PROPN
easat-7645	180	3	applied	apply	VERB
easat-7645	180	4	science	science	NOUN
easat-7645	180	5	and	and	CCONJ
easat-7645	180	6	technology	technology	NOUN
easat-7645	180	7	issn	issn	PROPN
easat-7645	180	8	:	:	PUNCT
easat-7645	180	9	2576	2576	NUM
easat-7645	180	10	-	-	SYM
easat-7645	180	11	8484	8484	NUM
easat-7645	180	12	vol	vol	NOUN
easat-7645	180	13	.	.	PROPN
easat-7645	181	1	9	9	NUM
easat-7645	181	2	,	,	PUNCT
easat-7645	181	3	no	no	INTJ
easat-7645	181	4	.	.	NOUN
easat-7645	181	5	5	5	NUM
easat-7645	181	6	:	:	PUNCT
easat-7645	181	7	3046	3046	NUM
easat-7645	181	8	-	-	SYM
easat-7645	181	9	3066	3066	NUM
easat-7645	181	10	,	,	PUNCT
easat-7645	181	11	2025	2025	NUM
easat-7645	181	12	doi	doi	NOUN
easat-7645	181	13	:	:	PUNCT
easat-7645	181	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	181	15	©	©	PROPN
easat-7645	181	16	2025	2025	NUM
easat-7645	181	17	by	by	ADP
easat-7645	181	18	the	the	DET
easat-7645	181	19	authors	author	NOUN
easat-7645	181	20	;	;	PUNCT
easat-7645	181	21	licensee	licensee	PROPN
easat-7645	181	22	learning	learning	NOUN
easat-7645	181	23	gate	gate	NOUN
easat-7645	181	24	2.7	2.7	NUM
easat-7645	181	25	.	.	PUNCT
easat-7645	182	1	ai	ai	VERB
easat-7645	182	2	marketing	marketing	NOUN
easat-7645	182	3	efforts	effort	NOUN
easat-7645	182	4	and	and	CCONJ
easat-7645	182	5	brand	brand	NOUN
easat-7645	182	6	relationship	relationship	NOUN
easat-7645	182	7	for	for	ADP
easat-7645	182	8	many	many	ADJ
easat-7645	182	9	decades	decade	NOUN
easat-7645	182	10	,	,	PUNCT
easat-7645	182	11	numerous	numerous	ADJ
easat-7645	182	12	studies	study	NOUN
easat-7645	182	13	on	on	ADP
easat-7645	182	14	brand	brand	NOUN
easat-7645	182	15	relationships	relationship	NOUN
easat-7645	182	16	(	(	PUNCT
easat-7645	182	17	br	br	NOUN
easat-7645	182	18	)	)	PUNCT
easat-7645	182	19	have	have	AUX
easat-7645	182	20	been	be	AUX
easat-7645	182	21	conducted	conduct	VERB
easat-7645	182	22	.	.	PUNCT
easat-7645	183	1	the	the	DET
easat-7645	183	2	research	research	NOUN
easat-7645	183	3	by	by	ADP
easat-7645	183	4	fetscherin	fetscherin	NOUN
easat-7645	183	5	and	and	CCONJ
easat-7645	183	6	heinrich	heinrich	NOUN
easat-7645	184	1	[	[	X
easat-7645	184	2	58	58	NUM
easat-7645	184	3	]	]	PUNCT
easat-7645	184	4	built	build	VERB
easat-7645	184	5	upon	upon	SCONJ
easat-7645	184	6	and	and	CCONJ
easat-7645	184	7	synthesized	synthesize	VERB
easat-7645	184	8	392	392	NUM
easat-7645	184	9	previous	previous	ADJ
easat-7645	184	10	articles	article	NOUN
easat-7645	184	11	to	to	PART
easat-7645	184	12	clarify	clarify	VERB
easat-7645	184	13	how	how	SCONJ
easat-7645	184	14	consumer	consumer	NOUN
easat-7645	184	15	-	-	PUNCT
easat-7645	184	16	brand	brand	NOUN
easat-7645	184	17	relationship	relationship	NOUN
easat-7645	184	18	research	research	NOUN
easat-7645	184	19	has	have	AUX
easat-7645	184	20	evolved	evolve	VERB
easat-7645	184	21	over	over	ADP
easat-7645	184	22	time	time	NOUN
easat-7645	184	23	.	.	PUNCT
easat-7645	185	1	this	this	DET
easat-7645	185	2	study	study	NOUN
easat-7645	185	3	highlighted	highlight	VERB
easat-7645	185	4	and	and	CCONJ
easat-7645	185	5	illustrated	illustrate	VERB
easat-7645	185	6	the	the	DET
easat-7645	185	7	interdisciplinary	interdisciplinary	ADJ
easat-7645	185	8	aspects	aspect	NOUN
easat-7645	185	9	of	of	ADP
easat-7645	185	10	the	the	DET
easat-7645	185	11	brand	brand	NOUN
easat-7645	185	12	-	-	PUNCT
easat-7645	185	13	customer	customer	NOUN
easat-7645	185	14	relationship	relationship	NOUN
easat-7645	185	15	.	.	PUNCT
easat-7645	186	1	in	in	ADP
easat-7645	186	2	2016	2016	NUM
easat-7645	186	3	,	,	PUNCT
easat-7645	186	4	the	the	DET
easat-7645	186	5	research	research	NOUN
easat-7645	186	6	by	by	ADP
easat-7645	186	7	jeon	jeon	PROPN
easat-7645	186	8	and	and	CCONJ
easat-7645	186	9	baeck	baeck	VERB
easat-7645	187	1	[	[	X
easat-7645	187	2	59	59	NUM
easat-7645	187	3	]	]	PUNCT
easat-7645	187	4	emphasized	emphasize	VERB
easat-7645	187	5	the	the	DET
easat-7645	187	6	importance	importance	NOUN
easat-7645	187	7	of	of	ADP
easat-7645	187	8	brands	brand	NOUN
easat-7645	187	9	fostering	foster	VERB
easat-7645	187	10	strong	strong	ADJ
easat-7645	187	11	relationships	relationship	NOUN
easat-7645	187	12	with	with	ADP
easat-7645	187	13	their	their	PRON
easat-7645	187	14	customers	customer	NOUN
easat-7645	187	15	.	.	PUNCT
easat-7645	188	1	it	it	PRON
easat-7645	188	2	presented	present	VERB
easat-7645	188	3	a	a	DET
easat-7645	188	4	comprehensive	comprehensive	ADJ
easat-7645	188	5	conceptualization	conceptualization	NOUN
easat-7645	188	6	of	of	ADP
easat-7645	188	7	this	this	DET
easat-7645	188	8	relationship	relationship	NOUN
easat-7645	188	9	,	,	PUNCT
easat-7645	188	10	which	which	PRON
easat-7645	188	11	includes	include	VERB
easat-7645	188	12	four	four	NUM
easat-7645	188	13	key	key	ADJ
easat-7645	188	14	indicators	indicator	NOUN
easat-7645	188	15	of	of	ADP
easat-7645	188	16	strength	strength	NOUN
easat-7645	188	17	:	:	PUNCT
easat-7645	188	18	commitment	commitment	NOUN
easat-7645	188	19	,	,	PUNCT
easat-7645	188	20	self	self	NOUN
easat-7645	188	21	-	-	PUNCT
easat-7645	188	22	connection	connection	NOUN
easat-7645	188	23	,	,	PUNCT
easat-7645	188	24	intimacy	intimacy	NOUN
easat-7645	188	25	,	,	PUNCT
easat-7645	188	26	and	and	CCONJ
easat-7645	188	27	satisfaction	satisfaction	NOUN
easat-7645	188	28	.	.	PUNCT
easat-7645	189	1	as	as	SCONJ
easat-7645	189	2	customer	customer	NOUN
easat-7645	189	3	satisfaction	satisfaction	NOUN
easat-7645	189	4	rises	rise	NOUN
easat-7645	189	5	,	,	PUNCT
easat-7645	189	6	the	the	DET
easat-7645	189	7	bond	bond	NOUN
easat-7645	189	8	between	between	ADP
easat-7645	189	9	customers	customer	NOUN
easat-7645	189	10	and	and	CCONJ
easat-7645	189	11	the	the	DET
easat-7645	189	12	brand	brand	NOUN
easat-7645	189	13	is	be	AUX
easat-7645	189	14	strengthened	strengthen	VERB
easat-7645	189	15	[	[	PUNCT
easat-7645	189	16	60	60	NUM
easat-7645	189	17	]	]	PUNCT
easat-7645	189	18	.	.	PUNCT
easat-7645	190	1	additionally	additionally	ADV
easat-7645	190	2	,	,	PUNCT
easat-7645	190	3	in	in	ADP
easat-7645	190	4	the	the	DET
easat-7645	190	5	realm	realm	NOUN
easat-7645	190	6	of	of	ADP
easat-7645	190	7	entertainment	entertainment	NOUN
easat-7645	190	8	,	,	PUNCT
easat-7645	190	9	if	if	SCONJ
easat-7645	190	10	consumers	consumer	NOUN
easat-7645	190	11	consistently	consistently	ADV
easat-7645	190	12	have	have	VERB
easat-7645	190	13	a	a	DET
easat-7645	190	14	positive	positive	ADJ
easat-7645	190	15	interaction	interaction	NOUN
easat-7645	190	16	with	with	ADP
easat-7645	190	17	ai	ai	PRON
easat-7645	190	18	shopping	shopping	NOUN
easat-7645	190	19	assistants	assistant	NOUN
easat-7645	190	20	during	during	ADP
easat-7645	190	21	their	their	PRON
easat-7645	190	22	purchase	purchase	NOUN
easat-7645	190	23	decisions	decision	NOUN
easat-7645	190	24	,	,	PUNCT
easat-7645	190	25	they	they	PRON
easat-7645	190	26	are	be	AUX
easat-7645	190	27	likely	likely	ADJ
easat-7645	190	28	to	to	PART
easat-7645	190	29	build	build	VERB
easat-7645	190	30	trust	trust	NOUN
easat-7645	190	31	in	in	ADP
easat-7645	190	32	both	both	DET
easat-7645	190	33	these	these	DET
easat-7645	190	34	tools	tool	NOUN
easat-7645	190	35	and	and	CCONJ
easat-7645	190	36	the	the	DET
easat-7645	190	37	brand	brand	NOUN
easat-7645	190	38	providing	provide	VERB
easat-7645	190	39	such	such	ADJ
easat-7645	190	40	virtual	virtual	ADJ
easat-7645	190	41	services	service	NOUN
easat-7645	190	42	by	by	ADP
easat-7645	190	43	klaus	klaus	NOUN
easat-7645	190	44	and	and	CCONJ
easat-7645	190	45	zaichkowsky	zaichkowsky	NOUN
easat-7645	191	1	[	[	X
easat-7645	191	2	61	61	NUM
easat-7645	191	3	]	]	PUNCT
easat-7645	191	4	.	.	PUNCT
easat-7645	192	1	the	the	DET
easat-7645	192	2	study	study	NOUN
easat-7645	192	3	by	by	ADP
easat-7645	192	4	gautam	gautam	PROPN
easat-7645	192	5	and	and	CCONJ
easat-7645	192	6	sharma	sharma	PROPN
easat-7645	192	7	[	[	X
easat-7645	192	8	62	62	NUM
easat-7645	192	9	]	]	PUNCT
easat-7645	192	10	also	also	ADV
easat-7645	192	11	indicates	indicate	VERB
easat-7645	192	12	that	that	SCONJ
easat-7645	192	13	social	social	ADJ
easat-7645	192	14	media	media	NOUN
easat-7645	192	15	marketing	marketing	NOUN
easat-7645	192	16	efforts	effort	NOUN
easat-7645	192	17	,	,	PUNCT
easat-7645	192	18	such	such	ADJ
easat-7645	192	19	as	as	ADP
easat-7645	192	20	customization	customization	NOUN
easat-7645	192	21	or	or	CCONJ
easat-7645	192	22	entertainment	entertainment	NOUN
easat-7645	192	23	,	,	PUNCT
easat-7645	192	24	can	can	AUX
easat-7645	192	25	influence	influence	VERB
easat-7645	192	26	the	the	DET
easat-7645	192	27	customerbrand	customerbrand	NOUN
easat-7645	192	28	relationship	relationship	NOUN
easat-7645	192	29	(	(	PUNCT
easat-7645	192	30	cbr	cbr	NOUN
easat-7645	192	31	)	)	PUNCT
easat-7645	192	32	.	.	PUNCT
easat-7645	193	1	additionally	additionally	ADV
easat-7645	193	2	,	,	PUNCT
easat-7645	193	3	recent	recent	ADJ
easat-7645	193	4	research	research	NOUN
easat-7645	193	5	on	on	ADP
easat-7645	193	6	conversational	conversational	ADJ
easat-7645	193	7	ai	ai	NOUN
easat-7645	193	8	emphasizes	emphasize	VERB
easat-7645	193	9	that	that	SCONJ
easat-7645	193	10	ai	ai	NOUN
easat-7645	193	11	-	-	PUNCT
easat-7645	193	12	based	base	VERB
easat-7645	193	13	conversational	conversational	ADJ
easat-7645	193	14	interfaces	interface	NOUN
easat-7645	193	15	can	can	AUX
easat-7645	193	16	significantly	significantly	ADV
easat-7645	193	17	influence	influence	VERB
easat-7645	193	18	consumer	consumer	NOUN
easat-7645	193	19	-	-	PUNCT
easat-7645	193	20	brand	brand	NOUN
easat-7645	193	21	relationships	relationship	NOUN
easat-7645	193	22	[	[	X
easat-7645	193	23	63	63	NUM
easat-7645	193	24	]	]	PUNCT
easat-7645	193	25	.	.	PUNCT
easat-7645	194	1	ai	ai	VERB
easat-7645	194	2	efforts	effort	NOUN
easat-7645	194	3	related	relate	VERB
easat-7645	194	4	to	to	ADP
easat-7645	194	5	chatbots	chatbot	NOUN
easat-7645	194	6	or	or	CCONJ
easat-7645	194	7	shopping	shopping	NOUN
easat-7645	194	8	assistants	assistant	NOUN
easat-7645	194	9	(	(	PUNCT
easat-7645	194	10	encompassing	encompass	VERB
easat-7645	194	11	five	five	NUM
easat-7645	194	12	factors	factor	NOUN
easat-7645	194	13	)	)	PUNCT
easat-7645	194	14	are	be	AUX
easat-7645	194	15	closely	closely	ADV
easat-7645	194	16	linked	link	VERB
easat-7645	194	17	to	to	ADP
easat-7645	194	18	the	the	DET
easat-7645	194	19	development	development	NOUN
easat-7645	194	20	of	of	ADP
easat-7645	194	21	the	the	DET
easat-7645	194	22	customer	customer	NOUN
easat-7645	194	23	-	-	PUNCT
easat-7645	194	24	brand	brand	NOUN
easat-7645	194	25	relationship	relationship	NOUN
easat-7645	194	26	.	.	PUNCT
easat-7645	195	1	ai	ai	VERB
easat-7645	195	2	-	-	PUNCT
easat-7645	195	3	driven	drive	VERB
easat-7645	195	4	factors	factor	NOUN
easat-7645	195	5	assist	assist	VERB
easat-7645	195	6	brands	brand	NOUN
easat-7645	195	7	in	in	ADP
easat-7645	195	8	building	build	VERB
easat-7645	195	9	or	or	CCONJ
easat-7645	195	10	enhancing	enhance	VERB
easat-7645	195	11	customer	customer	NOUN
easat-7645	195	12	-	-	PUNCT
easat-7645	195	13	brand	brand	NOUN
easat-7645	195	14	relationships	relationship	NOUN
easat-7645	195	15	through	through	ADP
easat-7645	195	16	predictive	predictive	ADJ
easat-7645	195	17	capabilities	capability	NOUN
easat-7645	195	18	programmed	program	VERB
easat-7645	195	19	to	to	PART
easat-7645	195	20	personalize	personalize	VERB
easat-7645	195	21	and	and	CCONJ
easat-7645	195	22	satisfy	satisfy	VERB
easat-7645	195	23	consumers	consumer	NOUN
easat-7645	195	24	.	.	PUNCT
easat-7645	196	1	based	base	VERB
easat-7645	196	2	on	on	ADP
easat-7645	196	3	the	the	DET
easat-7645	196	4	aforementioned	aforementioned	ADJ
easat-7645	196	5	line	line	NOUN
easat-7645	196	6	of	of	ADP
easat-7645	196	7	research	research	NOUN
easat-7645	196	8	,	,	PUNCT
easat-7645	196	9	hypothesis	hypothesis	NOUN
easat-7645	196	10	h1	h1	NOUN
easat-7645	196	11	is	be	AUX
easat-7645	196	12	proposed	propose	VERB
easat-7645	196	13	to	to	PART
easat-7645	196	14	further	far	ADV
easat-7645	196	15	extend	extend	VERB
easat-7645	196	16	the	the	DET
easat-7645	196	17	previous	previous	ADJ
easat-7645	196	18	literature	literature	NOUN
easat-7645	196	19	.	.	PUNCT
easat-7645	197	1	h1	h1	PROPN
easat-7645	197	2	:	:	PUNCT
easat-7645	197	3	ai	ai	VERB
easat-7645	197	4	efforts	effort	NOUN
easat-7645	197	5	such	such	ADJ
easat-7645	197	6	as	as	ADP
easat-7645	197	7	interaction	interaction	NOUN
easat-7645	197	8	(	(	PUNCT
easat-7645	197	9	h1a	h1a	NOUN
easat-7645	197	10	)	)	PUNCT
easat-7645	197	11	,	,	PUNCT
easat-7645	197	12	information	information	NOUN
easat-7645	197	13	(	(	PUNCT
easat-7645	197	14	h1b	h1b	PROPN
easat-7645	197	15	)	)	PUNCT
easat-7645	197	16	,	,	PUNCT
easat-7645	197	17	accessibility	accessibility	NOUN
easat-7645	197	18	(	(	PUNCT
easat-7645	197	19	h1c	h1c	PROPN
easat-7645	197	20	)	)	PUNCT
easat-7645	197	21	,	,	PUNCT
easat-7645	197	22	customization	customization	NOUN
easat-7645	197	23	(	(	PUNCT
easat-7645	197	24	h1d	h1d	NUM
easat-7645	197	25	)	)	PUNCT
easat-7645	197	26	,	,	PUNCT
easat-7645	197	27	and	and	CCONJ
easat-7645	197	28	entertainment	entertainment	NOUN
easat-7645	197	29	(	(	PUNCT
easat-7645	197	30	h1e	h1e	PROPN
easat-7645	197	31	)	)	PUNCT
easat-7645	197	32	have	have	VERB
easat-7645	197	33	a	a	DET
easat-7645	197	34	positive	positive	ADJ
easat-7645	197	35	and	and	CCONJ
easat-7645	197	36	direct	direct	ADJ
easat-7645	197	37	influence	influence	NOUN
easat-7645	197	38	on	on	ADP
easat-7645	197	39	brand	brand	NOUN
easat-7645	197	40	relationship	relationship	NOUN
easat-7645	197	41	(	(	PUNCT
easat-7645	197	42	br	br	NOUN
easat-7645	197	43	)	)	PUNCT
easat-7645	197	44	.	.	PUNCT
easat-7645	198	1	2.8	2.8	NUM
easat-7645	198	2	.	.	PUNCT
easat-7645	199	1	ai	ai	AUX
easat-7645	199	2	marketing	marketing	NOUN
easat-7645	199	3	efforts	effort	NOUN
easat-7645	199	4	and	and	CCONJ
easat-7645	199	5	brand	brand	NOUN
easat-7645	199	6	experience	experience	VERB
easat-7645	199	7	a	a	DET
easat-7645	199	8	study	study	NOUN
easat-7645	199	9	on	on	ADP
easat-7645	199	10	a	a	DET
easat-7645	199	11	coffee	coffee	NOUN
easat-7645	199	12	shop	shop	NOUN
easat-7645	199	13	operated	operate	VERB
easat-7645	199	14	by	by	ADP
easat-7645	199	15	robot	robot	NOUN
easat-7645	199	16	baristas	barista	NOUN
easat-7645	199	17	indicated	indicate	VERB
easat-7645	199	18	that	that	SCONJ
easat-7645	199	19	the	the	DET
easat-7645	199	20	four	four	NUM
easat-7645	199	21	types	type	NOUN
easat-7645	199	22	of	of	ADP
easat-7645	199	23	brand	brand	NOUN
easat-7645	199	24	experiences	experience	NOUN
easat-7645	199	25	—	—	PUNCT
easat-7645	199	26	sensory	sensory	ADJ
easat-7645	199	27	,	,	PUNCT
easat-7645	199	28	affective	affective	NOUN
easat-7645	199	29	,	,	PUNCT
easat-7645	199	30	behavioral	behavioral	ADJ
easat-7645	199	31	,	,	PUNCT
easat-7645	199	32	and	and	CCONJ
easat-7645	199	33	intellectual	intellectual	ADJ
easat-7645	199	34	—	—	PUNCT
easat-7645	199	35	contribute	contribute	VERB
easat-7645	199	36	to	to	ADP
easat-7645	199	37	enhancing	enhance	VERB
easat-7645	199	38	brand	brand	NOUN
easat-7645	199	39	satisfaction	satisfaction	NOUN
easat-7645	199	40	according	accord	VERB
easat-7645	199	41	to	to	ADP
easat-7645	199	42	hwang	hwang	PROPN
easat-7645	199	43	,	,	PUNCT
easat-7645	199	44	et	et	PROPN
easat-7645	199	45	al	al	PROPN
easat-7645	199	46	.	.	PUNCT
easat-7645	200	1	[	[	X
easat-7645	200	2	64	64	NUM
easat-7645	200	3	]	]	PUNCT
easat-7645	200	4	.	.	PUNCT
easat-7645	201	1	therefore	therefore	ADV
easat-7645	201	2	,	,	PUNCT
easat-7645	201	3	to	to	PART
easat-7645	201	4	attract	attract	VERB
easat-7645	201	5	more	more	ADJ
easat-7645	201	6	consumers	consumer	NOUN
easat-7645	201	7	in	in	ADP
easat-7645	201	8	this	this	DET
easat-7645	201	9	industry	industry	NOUN
easat-7645	201	10	,	,	PUNCT
easat-7645	201	11	businesses	business	NOUN
easat-7645	201	12	must	must	AUX
easat-7645	201	13	offer	offer	VERB
easat-7645	201	14	an	an	DET
easat-7645	201	15	exceptional	exceptional	ADJ
easat-7645	201	16	brand	brand	NOUN
easat-7645	201	17	experience	experience	NOUN
easat-7645	201	18	and	and	CCONJ
easat-7645	201	19	promote	promote	VERB
easat-7645	201	20	a	a	DET
easat-7645	201	21	variety	variety	NOUN
easat-7645	201	22	of	of	ADP
easat-7645	201	23	experiences	experience	NOUN
easat-7645	201	24	[	[	X
easat-7645	201	25	64	64	NUM
easat-7645	201	26	]	]	PUNCT
easat-7645	201	27	.	.	PUNCT
easat-7645	202	1	a	a	DET
easat-7645	202	2	study	study	NOUN
easat-7645	202	3	also	also	ADV
easat-7645	202	4	highlights	highlight	VERB
easat-7645	202	5	that	that	SCONJ
easat-7645	202	6	metaverses	metaverse	NOUN
easat-7645	202	7	,	,	PUNCT
easat-7645	202	8	enabled	enable	VERB
easat-7645	202	9	by	by	ADP
easat-7645	202	10	new	new	ADJ
easat-7645	202	11	technologies	technology	NOUN
easat-7645	202	12	such	such	ADJ
easat-7645	202	13	as	as	ADP
easat-7645	202	14	augmented	augmented	ADJ
easat-7645	202	15	and	and	CCONJ
easat-7645	202	16	virtual	virtual	ADJ
easat-7645	202	17	reality	reality	NOUN
easat-7645	202	18	and	and	CCONJ
easat-7645	202	19	artificial	artificial	ADJ
easat-7645	202	20	intelligence	intelligence	NOUN
easat-7645	202	21	,	,	PUNCT
easat-7645	202	22	offer	offer	VERB
easat-7645	202	23	vast	vast	ADJ
easat-7645	202	24	opportunities	opportunity	NOUN
easat-7645	202	25	to	to	PART
easat-7645	202	26	play	play	VERB
easat-7645	202	27	,	,	PUNCT
easat-7645	202	28	work	work	NOUN
easat-7645	202	29	,	,	PUNCT
easat-7645	202	30	learn	learn	VERB
easat-7645	202	31	,	,	PUNCT
easat-7645	202	32	connect	connect	VERB
easat-7645	202	33	,	,	PUNCT
easat-7645	202	34	or	or	CCONJ
easat-7645	202	35	shop	shop	NOUN
easat-7645	202	36	[	[	X
easat-7645	202	37	65	65	NUM
easat-7645	202	38	]	]	PUNCT
easat-7645	202	39	.	.	PUNCT
easat-7645	203	1	through	through	ADP
easat-7645	203	2	this	this	PRON
easat-7645	203	3	,	,	PUNCT
easat-7645	203	4	the	the	DET
easat-7645	203	5	study	study	NOUN
easat-7645	203	6	demonstrates	demonstrate	VERB
easat-7645	203	7	the	the	DET
easat-7645	203	8	potential	potential	NOUN
easat-7645	203	9	of	of	ADP
easat-7645	203	10	the	the	DET
easat-7645	203	11	metaverse	metaverse	NOUN
easat-7645	203	12	to	to	PART
easat-7645	203	13	create	create	VERB
easat-7645	203	14	a	a	DET
easat-7645	203	15	richer	rich	ADJ
easat-7645	203	16	,	,	PUNCT
easat-7645	203	17	more	more	ADV
easat-7645	203	18	engaging	engaging	ADJ
easat-7645	203	19	,	,	PUNCT
easat-7645	203	20	and	and	CCONJ
easat-7645	203	21	immersive	immersive	ADJ
easat-7645	203	22	customer	customer	NOUN
easat-7645	203	23	experience	experience	NOUN
easat-7645	203	24	[	[	X
easat-7645	203	25	65	65	NUM
easat-7645	203	26	]	]	PUNCT
easat-7645	203	27	.	.	PUNCT
easat-7645	204	1	the	the	DET
easat-7645	204	2	fashion	fashion	NOUN
easat-7645	204	3	brand	brand	NOUN
easat-7645	204	4	zara	zara	PROPN
easat-7645	204	5	has	have	AUX
easat-7645	204	6	applied	apply	VERB
easat-7645	204	7	ai	ai	NOUN
easat-7645	204	8	technology	technology	NOUN
easat-7645	204	9	by	by	ADP
easat-7645	204	10	creating	create	VERB
easat-7645	204	11	digital	digital	ADJ
easat-7645	204	12	designs	design	NOUN
easat-7645	204	13	in	in	ADP
easat-7645	204	14	a	a	DET
easat-7645	204	15	virtual	virtual	ADJ
easat-7645	204	16	world	world	NOUN
easat-7645	204	17	,	,	PUNCT
easat-7645	204	18	launching	launch	VERB
easat-7645	204	19	a	a	DET
easat-7645	204	20	"	"	PUNCT
easat-7645	204	21	meta	meta	ADJ
easat-7645	204	22	collection	collection	NOUN
easat-7645	204	23	"	"	PUNCT
easat-7645	204	24	called	call	VERB
easat-7645	204	25	lime	lime	NOUN
easat-7645	204	26	glam	glam	NOUN
easat-7645	204	27	,	,	PUNCT
easat-7645	204	28	which	which	PRON
easat-7645	204	29	allows	allow	VERB
easat-7645	204	30	customers	customer	NOUN
easat-7645	204	31	to	to	PART
easat-7645	204	32	fully	fully	ADV
easat-7645	204	33	express	express	VERB
easat-7645	204	34	themselves	themselves	PRON
easat-7645	204	35	,	,	PUNCT
easat-7645	204	36	thereby	thereby	ADV
easat-7645	204	37	enhancing	enhance	VERB
easat-7645	204	38	their	their	PRON
easat-7645	204	39	shopping	shopping	NOUN
easat-7645	204	40	experience	experience	NOUN
easat-7645	204	41	[	[	X
easat-7645	204	42	66	66	NUM
easat-7645	204	43	]	]	PUNCT
easat-7645	204	44	.	.	PUNCT
easat-7645	205	1	the	the	DET
easat-7645	205	2	fashion	fashion	NOUN
easat-7645	205	3	and	and	CCONJ
easat-7645	205	4	beauty	beauty	NOUN
easat-7645	205	5	industries	industry	NOUN
easat-7645	205	6	are	be	AUX
easat-7645	205	7	particularly	particularly	ADV
easat-7645	205	8	vulnerable	vulnerable	ADJ
easat-7645	205	9	to	to	ADP
easat-7645	205	10	the	the	DET
easat-7645	205	11	challenges	challenge	NOUN
easat-7645	205	12	of	of	ADP
easat-7645	205	13	online	online	ADJ
easat-7645	205	14	shopping	shopping	NOUN
easat-7645	205	15	,	,	PUNCT
easat-7645	205	16	as	as	SCONJ
easat-7645	205	17	customers	customer	NOUN
easat-7645	205	18	often	often	ADV
easat-7645	205	19	want	want	VERB
easat-7645	205	20	to	to	PART
easat-7645	205	21	try	try	VERB
easat-7645	205	22	products	product	NOUN
easat-7645	205	23	before	before	ADP
easat-7645	205	24	purchasing	purchase	VERB
easat-7645	205	25	them	they	PRON
easat-7645	206	1	[	[	X
easat-7645	206	2	66	66	NUM
easat-7645	206	3	]	]	PUNCT
easat-7645	206	4	.	.	PUNCT
easat-7645	207	1	a	a	DET
easat-7645	207	2	consumer	consumer	NOUN
easat-7645	207	3	's	's	PART
easat-7645	207	4	experiential	experiential	ADJ
easat-7645	207	5	value	value	NOUN
easat-7645	207	6	is	be	AUX
easat-7645	207	7	influenced	influence	VERB
easat-7645	207	8	by	by	ADP
easat-7645	207	9	the	the	DET
easat-7645	207	10	use	use	NOUN
easat-7645	207	11	of	of	ADP
easat-7645	207	12	ar	ar	PROPN
easat-7645	207	13	(	(	PUNCT
easat-7645	207	14	augmented	augment	VERB
easat-7645	207	15	reality	reality	NOUN
easat-7645	207	16	)	)	PUNCT
easat-7645	207	17	try	try	VERB
easat-7645	207	18	-	-	PUNCT
easat-7645	207	19	on	on	ADP
easat-7645	207	20	features	feature	NOUN
easat-7645	207	21	when	when	SCONJ
easat-7645	207	22	shopping	shop	VERB
easat-7645	207	23	for	for	ADP
easat-7645	207	24	cosmetic	cosmetic	ADJ
easat-7645	207	25	products	product	NOUN
easat-7645	207	26	online	online	ADV
easat-7645	207	27	.	.	PUNCT
easat-7645	208	1	ar	ar	PROPN
easat-7645	208	2	technology	technology	NOUN
easat-7645	208	3	helps	help	VERB
easat-7645	208	4	entertain	entertain	VERB
easat-7645	208	5	and	and	CCONJ
easat-7645	208	6	educate	educate	VERB
easat-7645	208	7	customers	customer	NOUN
easat-7645	208	8	while	while	SCONJ
easat-7645	208	9	also	also	ADV
easat-7645	208	10	assisting	assist	VERB
easat-7645	208	11	them	they	PRON
easat-7645	208	12	in	in	ADP
easat-7645	208	13	evaluating	evaluate	VERB
easat-7645	208	14	products	product	NOUN
easat-7645	208	15	[	[	X
easat-7645	208	16	67	67	NUM
easat-7645	208	17	]	]	PUNCT
easat-7645	208	18	.	.	PUNCT
easat-7645	209	1	therefore	therefore	ADV
easat-7645	209	2	,	,	PUNCT
easat-7645	209	3	brands	brand	NOUN
easat-7645	209	4	investing	invest	VERB
easat-7645	209	5	in	in	ADP
easat-7645	209	6	ar	ar	NOUN
easat-7645	209	7	technology	technology	NOUN
easat-7645	209	8	can	can	AUX
easat-7645	209	9	enhance	enhance	VERB
easat-7645	209	10	the	the	DET
easat-7645	209	11	brand	brand	NOUN
easat-7645	209	12	experience	experience	NOUN
easat-7645	209	13	for	for	ADP
easat-7645	209	14	customers	customer	NOUN
easat-7645	209	15	.	.	PUNCT
easat-7645	210	1	nike	nike	PROPN
easat-7645	210	2	,	,	PUNCT
easat-7645	210	3	for	for	ADP
easat-7645	210	4	example	example	NOUN
easat-7645	210	5	,	,	PUNCT
easat-7645	210	6	has	have	AUX
easat-7645	210	7	introduced	introduce	VERB
easat-7645	210	8	a	a	DET
easat-7645	210	9	virtual	virtual	ADJ
easat-7645	210	10	solution	solution	NOUN
easat-7645	210	11	to	to	PART
easat-7645	210	12	visualize	visualize	VERB
easat-7645	210	13	every	every	DET
easat-7645	210	14	available	available	ADJ
easat-7645	210	15	size	size	NOUN
easat-7645	210	16	in	in	ADP
easat-7645	210	17	its	its	PRON
easat-7645	210	18	collections	collection	NOUN
easat-7645	210	19	.	.	PUNCT
easat-7645	211	1	the	the	DET
easat-7645	211	2	products	product	NOUN
easat-7645	211	3	appear	appear	VERB
easat-7645	211	4	in	in	ADP
easat-7645	211	5	the	the	DET
easat-7645	211	6	space	space	NOUN
easat-7645	211	7	in	in	ADP
easat-7645	211	8	the	the	DET
easat-7645	211	9	size	size	NOUN
easat-7645	211	10	selected	select	VERB
easat-7645	211	11	by	by	ADP
easat-7645	211	12	the	the	DET
easat-7645	211	13	customer	customer	NOUN
easat-7645	211	14	,	,	PUNCT
easat-7645	211	15	thus	thus	ADV
easat-7645	211	16	preventing	prevent	VERB
easat-7645	211	17	the	the	DET
easat-7645	211	18	purchase	purchase	NOUN
easat-7645	211	19	of	of	ADP
easat-7645	211	20	the	the	DET
easat-7645	211	21	wrong	wrong	ADJ
easat-7645	211	22	size	size	NOUN
easat-7645	211	23	and	and	CCONJ
easat-7645	211	24	the	the	DET
easat-7645	211	25	subsequent	subsequent	ADJ
easat-7645	211	26	return	return	NOUN
easat-7645	211	27	of	of	ADP
easat-7645	211	28	the	the	DET
easat-7645	211	29	product	product	NOUN
easat-7645	211	30	.	.	PUNCT
easat-7645	212	1	based	base	VERB
easat-7645	212	2	on	on	ADP
easat-7645	212	3	the	the	DET
easat-7645	212	4	aforementioned	aforementioned	ADJ
easat-7645	212	5	line	line	NOUN
easat-7645	212	6	of	of	ADP
easat-7645	212	7	research	research	NOUN
easat-7645	212	8	,	,	PUNCT
easat-7645	212	9	hypothesis	hypothesis	NOUN
easat-7645	212	10	h2	h2	NOUN
easat-7645	212	11	is	be	AUX
easat-7645	212	12	proposed	propose	VERB
easat-7645	212	13	to	to	PART
easat-7645	212	14	further	far	ADV
easat-7645	212	15	extend	extend	VERB
easat-7645	212	16	the	the	DET
easat-7645	212	17	previous	previous	ADJ
easat-7645	212	18	literature	literature	NOUN
easat-7645	212	19	.	.	PUNCT
easat-7645	213	1	h2	h2	PROPN
easat-7645	213	2	:	:	PUNCT
easat-7645	213	3	ai	ai	VERB
easat-7645	213	4	efforts	effort	NOUN
easat-7645	213	5	such	such	ADJ
easat-7645	213	6	as	as	ADP
easat-7645	213	7	interaction	interaction	NOUN
easat-7645	213	8	(	(	PUNCT
easat-7645	213	9	h2a	h2a	PROPN
easat-7645	213	10	)	)	PUNCT
easat-7645	213	11	,	,	PUNCT
easat-7645	213	12	information	information	NOUN
easat-7645	213	13	(	(	PUNCT
easat-7645	213	14	h2b	h2b	PROPN
easat-7645	213	15	)	)	PUNCT
easat-7645	213	16	,	,	PUNCT
easat-7645	213	17	accessibility	accessibility	NOUN
easat-7645	213	18	(	(	PUNCT
easat-7645	213	19	h2c	h2c	NOUN
easat-7645	213	20	)	)	PUNCT
easat-7645	213	21	,	,	PUNCT
easat-7645	213	22	customization	customization	NOUN
easat-7645	213	23	(	(	PUNCT
easat-7645	213	24	h2d	h2d	X
easat-7645	213	25	)	)	PUNCT
easat-7645	213	26	,	,	PUNCT
easat-7645	213	27	and	and	CCONJ
easat-7645	213	28	entertainment	entertainment	NOUN
easat-7645	213	29	(	(	PUNCT
easat-7645	213	30	h2e	h2e	X
easat-7645	213	31	)	)	PUNCT
easat-7645	213	32	have	have	AUX
easat-7645	213	33	a	a	DET
easat-7645	213	34	positive	positive	ADJ
easat-7645	213	35	and	and	CCONJ
easat-7645	213	36	direct	direct	ADJ
easat-7645	213	37	influence	influence	NOUN
easat-7645	213	38	on	on	ADP
easat-7645	213	39	brand	brand	NOUN
easat-7645	213	40	experience	experience	NOUN
easat-7645	213	41	(	(	PUNCT
easat-7645	213	42	be	be	AUX
easat-7645	213	43	)	)	PUNCT
easat-7645	213	44	.	.	PUNCT
easat-7645	214	1	2.9	2.9	NUM
easat-7645	214	2	.	.	PUNCT
easat-7645	215	1	ai	ai	VERB
easat-7645	215	2	marketing	marketing	NOUN
easat-7645	215	3	efforts	effort	NOUN
easat-7645	215	4	and	and	CCONJ
easat-7645	215	5	brand	brand	NOUN
easat-7645	215	6	trust	trust	VERB
easat-7645	215	7	the	the	DET
easat-7645	215	8	findings	finding	NOUN
easat-7645	215	9	by	by	ADP
easat-7645	215	10	shahzad	shahzad	PROPN
easat-7645	215	11	,	,	PUNCT
easat-7645	215	12	et	et	PROPN
easat-7645	215	13	al	al	PROPN
easat-7645	215	14	.	.	PUNCT
easat-7645	216	1	[	[	X
easat-7645	216	2	68	68	NUM
easat-7645	216	3	]	]	PUNCT
easat-7645	216	4	revealed	reveal	VERB
easat-7645	216	5	that	that	SCONJ
easat-7645	216	6	the	the	DET
easat-7645	216	7	quality	quality	NOUN
easat-7645	216	8	of	of	ADP
easat-7645	216	9	ai	ai	ADJ
easat-7645	216	10	-	-	PUNCT
easat-7645	216	11	chatbot	chatbot	NOUN
easat-7645	216	12	services	service	NOUN
easat-7645	216	13	significantly	significantly	ADV
easat-7645	216	14	influences	influence	VERB
easat-7645	216	15	customer	customer	NOUN
easat-7645	216	16	e	e	NOUN
easat-7645	216	17	-	-	NOUN
easat-7645	216	18	brand	brand	ADJ
easat-7645	216	19	loyalty	loyalty	NOUN
easat-7645	216	20	through	through	ADP
easat-7645	216	21	the	the	DET
easat-7645	216	22	mediating	mediate	VERB
easat-7645	216	23	role	role	NOUN
easat-7645	216	24	of	of	ADP
easat-7645	216	25	trust	trust	NOUN
easat-7645	216	26	.	.	PUNCT
easat-7645	217	1	the	the	DET
easat-7645	217	2	adoption	adoption	NOUN
easat-7645	217	3	of	of	ADP
easat-7645	217	4	artificial	artificial	ADJ
easat-7645	217	5	intelligence	intelligence	NOUN
easat-7645	217	6	voice	voice	NOUN
easat-7645	217	7	assistants	assistant	NOUN
easat-7645	217	8	,	,	PUNCT
easat-7645	217	9	such	such	ADJ
easat-7645	217	10	as	as	ADP
easat-7645	217	11	siri	siri	NOUN
easat-7645	217	12	,	,	PUNCT
easat-7645	217	13	determines	determine	VERB
easat-7645	217	14	the	the	DET
easat-7645	217	15	impact	impact	NOUN
easat-7645	217	16	of	of	ADP
easat-7645	217	17	consumer	consumer	NOUN
easat-7645	217	18	trust	trust	NOUN
easat-7645	217	19	on	on	ADP
easat-7645	217	20	brand	brand	NOUN
easat-7645	217	21	loyalty	loyalty	NOUN
easat-7645	217	22	for	for	ADP
easat-7645	217	23	3052	3052	NUM
easat-7645	217	24	edelweiss	edelweiss	PROPN
easat-7645	217	25	applied	apply	VERB
easat-7645	217	26	science	science	NOUN
easat-7645	217	27	and	and	CCONJ
easat-7645	217	28	technology	technology	NOUN
easat-7645	217	29	issn	issn	PROPN
easat-7645	217	30	:	:	PUNCT
easat-7645	217	31	2576	2576	NUM
easat-7645	217	32	-	-	SYM
easat-7645	217	33	8484	8484	NUM
easat-7645	217	34	vol	vol	NOUN
easat-7645	217	35	.	.	PROPN
easat-7645	218	1	9	9	NUM
easat-7645	218	2	,	,	PUNCT
easat-7645	218	3	no	no	INTJ
easat-7645	218	4	.	.	NOUN
easat-7645	218	5	5	5	NUM
easat-7645	218	6	:	:	PUNCT
easat-7645	218	7	3046	3046	NUM
easat-7645	218	8	-	-	SYM
easat-7645	218	9	3066	3066	NUM
easat-7645	218	10	,	,	PUNCT
easat-7645	218	11	2025	2025	NUM
easat-7645	218	12	doi	doi	NOUN
easat-7645	218	13	:	:	PUNCT
easat-7645	218	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	218	15	©	©	PROPN
easat-7645	218	16	2025	2025	NUM
easat-7645	218	17	by	by	ADP
easat-7645	218	18	the	the	DET
easat-7645	218	19	authors	author	NOUN
easat-7645	218	20	;	;	PUNCT
easat-7645	218	21	licensee	licensee	PROPN
easat-7645	218	22	learning	learning	NOUN
easat-7645	218	23	gate	gate	NOUN
easat-7645	218	24	ai	ai	PROPN
easat-7645	218	25	-	-	PUNCT
easat-7645	218	26	supported	support	VERB
easat-7645	218	27	devices	device	NOUN
easat-7645	218	28	by	by	ADP
easat-7645	218	29	hasan	hasan	PROPN
easat-7645	218	30	,	,	PUNCT
easat-7645	218	31	et	et	PROPN
easat-7645	218	32	al	al	PROPN
easat-7645	218	33	.	.	PUNCT
easat-7645	219	1	[	[	X
easat-7645	219	2	69	69	NUM
easat-7645	219	3	]	]	PUNCT
easat-7645	219	4	.	.	PUNCT
easat-7645	220	1	the	the	DET
easat-7645	220	2	influence	influence	NOUN
easat-7645	220	3	of	of	ADP
easat-7645	220	4	ai	ai	PRON
easat-7645	220	5	virtual	virtual	ADJ
easat-7645	220	6	assistants	assistant	NOUN
easat-7645	220	7	on	on	ADP
easat-7645	220	8	brand	brand	NOUN
easat-7645	220	9	trust	trust	NOUN
easat-7645	220	10	in	in	ADP
easat-7645	220	11	retail	retail	ADJ
easat-7645	220	12	brands	brand	NOUN
easat-7645	220	13	is	be	AUX
easat-7645	220	14	a	a	DET
easat-7645	220	15	result	result	NOUN
easat-7645	220	16	of	of	ADP
easat-7645	220	17	a	a	DET
easat-7645	220	18	study	study	NOUN
easat-7645	220	19	utilizing	utilize	VERB
easat-7645	220	20	the	the	DET
easat-7645	220	21	trust	trust	NOUN
easat-7645	220	22	commitment	commitment	NOUN
easat-7645	220	23	theory	theory	NOUN
easat-7645	220	24	by	by	ADP
easat-7645	220	25	jham	jham	PROPN
easat-7645	220	26	,	,	PUNCT
easat-7645	220	27	et	et	PROPN
easat-7645	220	28	al	al	PROPN
easat-7645	220	29	.	.	PUNCT
easat-7645	221	1	[	[	X
easat-7645	221	2	70	70	NUM
easat-7645	221	3	]	]	PUNCT
easat-7645	221	4	.	.	PUNCT
easat-7645	222	1	the	the	DET
easat-7645	222	2	study	study	NOUN
easat-7645	222	3	by	by	ADP
easat-7645	222	4	ameen	ameen	PROPN
easat-7645	222	5	,	,	PUNCT
easat-7645	222	6	et	et	PROPN
easat-7645	222	7	al	al	PROPN
easat-7645	222	8	.	.	PUNCT
easat-7645	223	1	[	[	X
easat-7645	223	2	71	71	NUM
easat-7645	223	3	]	]	PUNCT
easat-7645	223	4	on	on	ADP
easat-7645	223	5	how	how	SCONJ
easat-7645	223	6	the	the	DET
easat-7645	223	7	integration	integration	NOUN
easat-7645	223	8	of	of	ADP
easat-7645	223	9	ai	ai	NOUN
easat-7645	223	10	in	in	ADP
easat-7645	223	11	shopping	shopping	NOUN
easat-7645	223	12	can	can	AUX
easat-7645	223	13	enhance	enhance	VERB
easat-7645	223	14	the	the	DET
easat-7645	223	15	ai	ai	VERB
easat-7645	223	16	-	-	PUNCT
easat-7645	223	17	enabled	enable	VERB
easat-7645	223	18	customer	customer	NOUN
easat-7645	223	19	experience	experience	NOUN
easat-7645	223	20	also	also	ADV
easat-7645	223	21	highlights	highlight	VERB
easat-7645	223	22	the	the	DET
easat-7645	223	23	mediating	mediate	VERB
easat-7645	223	24	role	role	NOUN
easat-7645	223	25	of	of	ADP
easat-7645	223	26	brand	brand	NOUN
easat-7645	223	27	trust	trust	NOUN
easat-7645	223	28	in	in	ADP
easat-7645	223	29	shaping	shape	VERB
easat-7645	223	30	this	this	DET
easat-7645	223	31	experience	experience	NOUN
easat-7645	223	32	.	.	PUNCT
easat-7645	224	1	the	the	DET
easat-7645	224	2	trustcommitment	trustcommitment	NOUN
easat-7645	224	3	theory	theory	NOUN
easat-7645	224	4	,	,	PUNCT
easat-7645	224	5	which	which	PRON
easat-7645	224	6	emphasizes	emphasize	VERB
easat-7645	224	7	the	the	DET
easat-7645	224	8	importance	importance	NOUN
easat-7645	224	9	of	of	ADP
easat-7645	224	10	trust	trust	NOUN
easat-7645	224	11	and	and	CCONJ
easat-7645	224	12	commitment	commitment	NOUN
easat-7645	224	13	in	in	ADP
easat-7645	224	14	the	the	DET
easat-7645	224	15	relationshipbuilding	relationshipbuilde	VERB
easat-7645	224	16	process	process	NOUN
easat-7645	224	17	between	between	ADP
easat-7645	224	18	buyers	buyer	NOUN
easat-7645	224	19	and	and	CCONJ
easat-7645	224	20	sellers	seller	NOUN
easat-7645	224	21	by	by	ADP
easat-7645	224	22	morgan	morgan	PROPN
easat-7645	224	23	and	and	CCONJ
easat-7645	224	24	hunt	hunt	PROPN
easat-7645	224	25	[	[	X
easat-7645	224	26	72	72	NUM
easat-7645	224	27	]	]	PUNCT
easat-7645	224	28	is	be	AUX
easat-7645	224	29	also	also	ADV
easat-7645	224	30	referenced	reference	VERB
easat-7645	224	31	in	in	ADP
easat-7645	224	32	this	this	DET
easat-7645	224	33	research	research	NOUN
easat-7645	224	34	.	.	PUNCT
easat-7645	225	1	by	by	ADP
easat-7645	225	2	implementing	implement	VERB
easat-7645	225	3	personalized	personalize	VERB
easat-7645	225	4	ai	ai	NOUN
easat-7645	225	5	services	service	NOUN
easat-7645	225	6	in	in	ADP
easat-7645	225	7	the	the	DET
easat-7645	225	8	coffee	coffee	NOUN
easat-7645	225	9	industry	industry	NOUN
easat-7645	225	10	,	,	PUNCT
easat-7645	225	11	brands	brand	NOUN
easat-7645	225	12	can	can	AUX
easat-7645	225	13	strengthen	strengthen	VERB
easat-7645	225	14	customer	customer	NOUN
easat-7645	225	15	loyalty	loyalty	NOUN
easat-7645	225	16	through	through	ADP
easat-7645	225	17	the	the	DET
easat-7645	225	18	mediating	mediate	VERB
easat-7645	225	19	role	role	NOUN
easat-7645	225	20	of	of	ADP
easat-7645	225	21	brand	brand	PROPN
easat-7645	225	22	trust	trust	PROPN
easat-7645	225	23	.	.	PUNCT
easat-7645	226	1	avatars	avatar	NOUN
easat-7645	226	2	are	be	AUX
easat-7645	226	3	ai	ai	ADJ
easat-7645	226	4	-	-	PUNCT
easat-7645	226	5	powered	power	VERB
easat-7645	226	6	tools	tool	NOUN
easat-7645	226	7	that	that	PRON
easat-7645	226	8	are	be	AUX
easat-7645	226	9	transforming	transform	VERB
easat-7645	226	10	how	how	SCONJ
easat-7645	226	11	consumers	consumer	NOUN
easat-7645	226	12	engage	engage	VERB
easat-7645	226	13	with	with	ADP
easat-7645	226	14	brands	brand	NOUN
easat-7645	226	15	.	.	PUNCT
easat-7645	227	1	ai	ai	AUX
easat-7645	227	2	-	-	PUNCT
easat-7645	227	3	generated	generate	VERB
easat-7645	227	4	avatar	avatar	NOUN
easat-7645	227	5	technology	technology	NOUN
easat-7645	227	6	fosters	foster	VERB
easat-7645	227	7	emotional	emotional	ADJ
easat-7645	227	8	and	and	CCONJ
easat-7645	227	9	cognitive	cognitive	ADJ
easat-7645	227	10	trust	trust	NOUN
easat-7645	227	11	in	in	ADP
easat-7645	227	12	users	user	NOUN
easat-7645	227	13	'	'	PART
easat-7645	227	14	subconscious	subconscious	ADJ
easat-7645	227	15	[	[	X
easat-7645	227	16	73	73	NUM
easat-7645	227	17	]	]	PUNCT
easat-7645	227	18	.	.	PUNCT
easat-7645	228	1	emotional	emotional	ADJ
easat-7645	228	2	trust	trust	NOUN
easat-7645	228	3	in	in	ADP
easat-7645	228	4	an	an	DET
easat-7645	228	5	avatar	avatar	NOUN
easat-7645	228	6	has	have	VERB
easat-7645	228	7	a	a	DET
easat-7645	228	8	more	more	ADV
easat-7645	228	9	significant	significant	ADJ
easat-7645	228	10	influence	influence	NOUN
easat-7645	228	11	on	on	ADP
easat-7645	228	12	consumers	consumer	NOUN
easat-7645	228	13	'	'	PART
easat-7645	228	14	trust	trust	NOUN
easat-7645	228	15	in	in	ADP
easat-7645	228	16	the	the	DET
easat-7645	228	17	brand	brand	NOUN
easat-7645	228	18	,	,	PUNCT
easat-7645	228	19	ultimately	ultimately	ADV
easat-7645	228	20	affecting	affect	VERB
easat-7645	228	21	their	their	PRON
easat-7645	228	22	purchase	purchase	NOUN
easat-7645	228	23	intention	intention	NOUN
easat-7645	228	24	by	by	ADP
easat-7645	228	25	lee	lee	PROPN
easat-7645	228	26	et	et	PROPN
easat-7645	228	27	al	al	PROPN
easat-7645	228	28	.	.	PUNCT
easat-7645	229	1	[	[	X
easat-7645	229	2	80	80	NUM
easat-7645	229	3	]	]	PUNCT
easat-7645	229	4	.	.	PUNCT
easat-7645	230	1	based	base	VERB
easat-7645	230	2	on	on	ADP
easat-7645	230	3	the	the	DET
easat-7645	230	4	aforementioned	aforementioned	ADJ
easat-7645	230	5	line	line	NOUN
easat-7645	230	6	of	of	ADP
easat-7645	230	7	research	research	NOUN
easat-7645	230	8	,	,	PUNCT
easat-7645	230	9	hypothesis	hypothesis	NOUN
easat-7645	230	10	h2	h2	NOUN
easat-7645	230	11	is	be	AUX
easat-7645	230	12	proposed	propose	VERB
easat-7645	230	13	to	to	PART
easat-7645	230	14	further	far	ADV
easat-7645	230	15	extend	extend	VERB
easat-7645	230	16	the	the	DET
easat-7645	230	17	previous	previous	ADJ
easat-7645	230	18	literature	literature	NOUN
easat-7645	230	19	.	.	PUNCT
easat-7645	231	1	h3	h3	NOUN
easat-7645	231	2	:	:	PUNCT
easat-7645	231	3	ai	ai	AUX
easat-7645	231	4	efforts	effort	NOUN
easat-7645	231	5	such	such	ADJ
easat-7645	231	6	as	as	ADP
easat-7645	231	7	interaction	interaction	NOUN
easat-7645	231	8	(	(	PUNCT
easat-7645	231	9	h3a	h3a	NOUN
easat-7645	231	10	)	)	PUNCT
easat-7645	231	11	,	,	PUNCT
easat-7645	231	12	information	information	NOUN
easat-7645	231	13	(	(	PUNCT
easat-7645	231	14	h3b	h3b	PROPN
easat-7645	231	15	)	)	PUNCT
easat-7645	231	16	,	,	PUNCT
easat-7645	231	17	accessibility	accessibility	NOUN
easat-7645	231	18	(	(	PUNCT
easat-7645	231	19	h3c	h3c	PROPN
easat-7645	231	20	)	)	PUNCT
easat-7645	231	21	,	,	PUNCT
easat-7645	231	22	customization	customization	NOUN
easat-7645	231	23	(	(	PUNCT
easat-7645	231	24	h3d	h3d	PROPN
easat-7645	231	25	)	)	PUNCT
easat-7645	231	26	,	,	PUNCT
easat-7645	231	27	and	and	CCONJ
easat-7645	231	28	entertainment	entertainment	NOUN
easat-7645	231	29	(	(	PUNCT
easat-7645	231	30	h3e	h3e	NOUN
easat-7645	231	31	)	)	PUNCT
easat-7645	231	32	have	have	VERB
easat-7645	231	33	a	a	DET
easat-7645	231	34	positive	positive	ADJ
easat-7645	231	35	and	and	CCONJ
easat-7645	231	36	direct	direct	ADJ
easat-7645	231	37	influence	influence	NOUN
easat-7645	231	38	on	on	ADP
easat-7645	231	39	brand	brand	NOUN
easat-7645	231	40	trust	trust	PROPN
easat-7645	231	41	(	(	PUNCT
easat-7645	231	42	bt	bt	NOUN
easat-7645	231	43	)	)	PUNCT
easat-7645	231	44	.	.	PUNCT
easat-7645	232	1	2.10	2.10	NUM
easat-7645	232	2	.	.	PUNCT
easat-7645	232	3	brand	brand	NOUN
easat-7645	232	4	relationship	relationship	NOUN
easat-7645	232	5	and	and	CCONJ
easat-7645	232	6	brand	brand	NOUN
easat-7645	232	7	loyalty	loyalty	NOUN
easat-7645	232	8	the	the	DET
easat-7645	232	9	study	study	NOUN
easat-7645	232	10	by	by	ADP
easat-7645	232	11	giovanis	giovani	NOUN
easat-7645	232	12	and	and	CCONJ
easat-7645	232	13	athanasopoulou	athanasopoulou	NOUN
easat-7645	233	1	[	[	X
easat-7645	233	2	74	74	NUM
easat-7645	233	3	]	]	PUNCT
easat-7645	233	4	discovered	discover	VERB
easat-7645	233	5	that	that	SCONJ
easat-7645	233	6	two	two	NUM
easat-7645	233	7	out	out	ADP
easat-7645	233	8	of	of	ADP
easat-7645	233	9	the	the	DET
easat-7645	233	10	three	three	NUM
easat-7645	233	11	factors	factor	NOUN
easat-7645	233	12	of	of	ADP
easat-7645	233	13	brand	brand	NOUN
easat-7645	233	14	relationship	relationship	NOUN
easat-7645	233	15	(	(	PUNCT
easat-7645	233	16	brand	brand	NOUN
easat-7645	233	17	satisfaction	satisfaction	NOUN
easat-7645	233	18	and	and	CCONJ
easat-7645	233	19	brand	brand	NOUN
easat-7645	233	20	commitment	commitment	NOUN
easat-7645	233	21	)	)	PUNCT
easat-7645	233	22	impact	impact	NOUN
easat-7645	233	23	brand	brand	NOUN
easat-7645	233	24	loyalty	loyalty	NOUN
easat-7645	233	25	in	in	ADP
easat-7645	233	26	the	the	DET
easat-7645	233	27	broadband	broadband	NOUN
easat-7645	233	28	services	service	NOUN
easat-7645	233	29	market	market	NOUN
easat-7645	233	30	.	.	PUNCT
easat-7645	234	1	another	another	DET
easat-7645	234	2	study	study	NOUN
easat-7645	234	3	by	by	ADP
easat-7645	234	4	quaye	quaye	NOUN
easat-7645	234	5	,	,	PUNCT
easat-7645	234	6	et	et	PROPN
easat-7645	234	7	al	al	PROPN
easat-7645	234	8	.	.	PUNCT
easat-7645	235	1	[	[	X
easat-7645	235	2	75	75	NUM
easat-7645	235	3	]	]	PUNCT
easat-7645	235	4	based	base	VERB
easat-7645	235	5	on	on	ADP
easat-7645	235	6	a	a	DET
easat-7645	235	7	sample	sample	NOUN
easat-7645	235	8	of	of	ADP
easat-7645	235	9	351	351	NUM
easat-7645	235	10	south	south	ADJ
easat-7645	235	11	african	african	ADJ
easat-7645	235	12	retail	retail	PROPN
easat-7645	235	13	bank	bank	NOUN
easat-7645	235	14	customers	customer	NOUN
easat-7645	235	15	,	,	PUNCT
easat-7645	235	16	emphasizes	emphasize	VERB
easat-7645	235	17	the	the	DET
easat-7645	235	18	critical	critical	ADJ
easat-7645	235	19	roles	role	NOUN
easat-7645	235	20	of	of	ADP
easat-7645	235	21	brand	brand	NOUN
easat-7645	235	22	relationship	relationship	NOUN
easat-7645	235	23	quality	quality	NOUN
easat-7645	235	24	and	and	CCONJ
easat-7645	235	25	brand	brand	NOUN
easat-7645	235	26	trust	trust	NOUN
easat-7645	235	27	in	in	ADP
easat-7645	235	28	fostering	foster	VERB
easat-7645	235	29	brand	brand	NOUN
easat-7645	235	30	loyalty	loyalty	NOUN
easat-7645	235	31	.	.	PUNCT
easat-7645	236	1	additionally	additionally	ADV
easat-7645	236	2	,	,	PUNCT
easat-7645	236	3	the	the	DET
easat-7645	236	4	study	study	NOUN
easat-7645	236	5	highlights	highlight	VERB
easat-7645	236	6	that	that	PRON
easat-7645	236	7	brand	brand	NOUN
easat-7645	236	8	trust	trust	PROPN
easat-7645	236	9	and	and	CCONJ
easat-7645	236	10	brand	brand	PROPN
easat-7645	236	11	relationship	relationship	PROPN
easat-7645	236	12	act	act	NOUN
easat-7645	236	13	as	as	ADP
easat-7645	236	14	two	two	NUM
easat-7645	236	15	mediating	mediate	VERB
easat-7645	236	16	factors	factor	NOUN
easat-7645	236	17	in	in	ADP
easat-7645	236	18	the	the	DET
easat-7645	236	19	relationship	relationship	NOUN
easat-7645	236	20	between	between	ADP
easat-7645	236	21	customer	customer	NOUN
easat-7645	236	22	advocacy	advocacy	NOUN
easat-7645	236	23	and	and	CCONJ
easat-7645	236	24	brand	brand	NOUN
easat-7645	236	25	loyalty	loyalty	NOUN
easat-7645	236	26	.	.	PUNCT
easat-7645	237	1	a	a	DET
easat-7645	237	2	study	study	NOUN
easat-7645	237	3	conducted	conduct	VERB
easat-7645	237	4	in	in	ADP
easat-7645	237	5	major	major	ADJ
easat-7645	237	6	cities	city	NOUN
easat-7645	237	7	in	in	ADP
easat-7645	237	8	serbia	serbia	PROPN
easat-7645	237	9	,	,	PUNCT
easat-7645	237	10	india	india	PROPN
easat-7645	237	11	by	by	ADP
easat-7645	237	12	anantharaman	anantharaman	PROPN
easat-7645	237	13	,	,	PUNCT
easat-7645	237	14	et	et	PROPN
easat-7645	237	15	al	al	PROPN
easat-7645	237	16	.	.	PUNCT
easat-7645	238	1	[	[	X
easat-7645	238	2	76	76	NUM
easat-7645	238	3	]	]	PUNCT
easat-7645	238	4	revealed	reveal	VERB
easat-7645	238	5	that	that	SCONJ
easat-7645	238	6	factors	factor	NOUN
easat-7645	238	7	such	such	ADJ
easat-7645	238	8	as	as	ADP
easat-7645	238	9	the	the	DET
easat-7645	238	10	length	length	NOUN
easat-7645	238	11	of	of	ADP
easat-7645	238	12	the	the	DET
easat-7645	238	13	consumer	consumer	NOUN
easat-7645	238	14	-	-	PUNCT
easat-7645	238	15	brand	brand	NOUN
easat-7645	238	16	relationship	relationship	NOUN
easat-7645	238	17	,	,	PUNCT
easat-7645	238	18	brand	brand	NOUN
easat-7645	238	19	satisfaction	satisfaction	NOUN
easat-7645	238	20	,	,	PUNCT
easat-7645	238	21	and	and	CCONJ
easat-7645	238	22	trust	trust	NOUN
easat-7645	238	23	are	be	AUX
easat-7645	238	24	key	key	ADJ
easat-7645	238	25	contributors	contributor	NOUN
easat-7645	238	26	to	to	ADP
easat-7645	238	27	loyalty	loyalty	NOUN
easat-7645	238	28	[	[	X
easat-7645	238	29	76	76	NUM
easat-7645	238	30	]	]	PUNCT
easat-7645	238	31	.	.	PUNCT
easat-7645	239	1	these	these	DET
easat-7645	239	2	findings	finding	NOUN
easat-7645	239	3	emphasize	emphasize	VERB
easat-7645	239	4	that	that	SCONJ
easat-7645	239	5	cultivating	cultivate	VERB
easat-7645	239	6	strong	strong	ADJ
easat-7645	239	7	brand	brand	NOUN
easat-7645	239	8	relationships	relationship	NOUN
easat-7645	239	9	is	be	AUX
easat-7645	239	10	crucial	crucial	ADJ
easat-7645	239	11	for	for	ADP
easat-7645	239	12	businesses	business	NOUN
easat-7645	239	13	aiming	aim	VERB
easat-7645	239	14	to	to	PART
easat-7645	239	15	enhance	enhance	VERB
easat-7645	239	16	customer	customer	NOUN
easat-7645	239	17	loyalty	loyalty	NOUN
easat-7645	239	18	and	and	CCONJ
easat-7645	239	19	long	long	ADJ
easat-7645	239	20	-	-	PUNCT
easat-7645	239	21	term	term	NOUN
easat-7645	239	22	engagement	engagement	NOUN
easat-7645	239	23	.	.	PUNCT
easat-7645	240	1	moreover	moreover	ADV
easat-7645	240	2	,	,	PUNCT
easat-7645	240	3	a	a	DET
easat-7645	240	4	study	study	NOUN
easat-7645	240	5	by	by	ADP
easat-7645	240	6	chatzi	chatzi	PROPN
easat-7645	240	7	,	,	PUNCT
easat-7645	240	8	et	et	PROPN
easat-7645	240	9	al	al	PROPN
easat-7645	240	10	.	.	PUNCT
easat-7645	241	1	[	[	X
easat-7645	241	2	77	77	NUM
easat-7645	241	3	]	]	PUNCT
easat-7645	241	4	shows	show	VERB
easat-7645	241	5	that	that	SCONJ
easat-7645	241	6	promoting	promote	VERB
easat-7645	241	7	brand	brand	NOUN
easat-7645	241	8	engagement	engagement	NOUN
easat-7645	241	9	through	through	ADP
easat-7645	241	10	relationship	relationship	NOUN
easat-7645	241	11	marketing	marketing	NOUN
easat-7645	241	12	plays	play	VERB
easat-7645	241	13	a	a	DET
easat-7645	241	14	crucial	crucial	ADJ
easat-7645	241	15	role	role	NOUN
easat-7645	241	16	in	in	ADP
easat-7645	241	17	increasing	increase	VERB
easat-7645	241	18	customer	customer	NOUN
easat-7645	241	19	loyalty	loyalty	NOUN
easat-7645	241	20	,	,	PUNCT
easat-7645	241	21	illustrating	illustrate	VERB
easat-7645	241	22	the	the	DET
easat-7645	241	23	importance	importance	NOUN
easat-7645	241	24	of	of	ADP
easat-7645	241	25	fostering	foster	VERB
easat-7645	241	26	emotional	emotional	ADJ
easat-7645	241	27	bonds	bond	NOUN
easat-7645	241	28	and	and	CCONJ
easat-7645	241	29	personalized	personalized	ADJ
easat-7645	241	30	interactions	interaction	NOUN
easat-7645	241	31	.	.	PUNCT
easat-7645	242	1	furthermore	furthermore	ADV
easat-7645	242	2	,	,	PUNCT
easat-7645	242	3	research	research	NOUN
easat-7645	242	4	by	by	ADP
easat-7645	242	5	khamitov	khamitov	PROPN
easat-7645	242	6	,	,	PUNCT
easat-7645	242	7	et	et	PROPN
easat-7645	242	8	al	al	PROPN
easat-7645	242	9	.	.	PUNCT
easat-7645	243	1	[	[	X
easat-7645	243	2	19	19	NUM
easat-7645	243	3	]	]	PUNCT
easat-7645	243	4	shows	show	VERB
easat-7645	243	5	that	that	SCONJ
easat-7645	243	6	the	the	DET
easat-7645	243	7	nature	nature	NOUN
easat-7645	243	8	of	of	ADP
easat-7645	243	9	the	the	DET
easat-7645	243	10	consumerbrand	consumerbrand	NOUN
easat-7645	243	11	relationship	relationship	NOUN
easat-7645	243	12	significantly	significantly	ADV
easat-7645	243	13	influences	influence	VERB
easat-7645	243	14	brand	brand	NOUN
easat-7645	243	15	loyalty	loyalty	NOUN
easat-7645	243	16	,	,	PUNCT
easat-7645	243	17	particularly	particularly	ADV
easat-7645	243	18	in	in	ADP
easat-7645	243	19	service	service	NOUN
easat-7645	243	20	-	-	PUNCT
easat-7645	243	21	based	base	VERB
easat-7645	243	22	industries	industry	NOUN
easat-7645	243	23	,	,	PUNCT
easat-7645	243	24	highlighting	highlight	VERB
easat-7645	243	25	the	the	DET
easat-7645	243	26	long	long	ADJ
easat-7645	243	27	-	-	PUNCT
easat-7645	243	28	term	term	NOUN
easat-7645	243	29	effects	effect	NOUN
easat-7645	243	30	of	of	ADP
easat-7645	243	31	brand	brand	NOUN
easat-7645	243	32	trust	trust	NOUN
easat-7645	243	33	and	and	CCONJ
easat-7645	243	34	relationship	relationship	NOUN
easat-7645	243	35	quality	quality	NOUN
easat-7645	243	36	[	[	X
easat-7645	243	37	19	19	NUM
easat-7645	243	38	]	]	PUNCT
easat-7645	243	39	.	.	PUNCT
easat-7645	244	1	a	a	DET
easat-7645	244	2	study	study	NOUN
easat-7645	244	3	by	by	ADP
easat-7645	244	4	zhang	zhang	PROPN
easat-7645	244	5	,	,	PUNCT
easat-7645	244	6	et	et	PROPN
easat-7645	244	7	al	al	PROPN
easat-7645	244	8	.	.	PUNCT
easat-7645	245	1	[	[	X
easat-7645	245	2	78	78	NUM
easat-7645	245	3	]	]	PUNCT
easat-7645	245	4	explored	explore	VERB
easat-7645	245	5	the	the	DET
easat-7645	245	6	concept	concept	NOUN
easat-7645	245	7	of	of	ADP
easat-7645	245	8	expressive	expressive	ADJ
easat-7645	245	9	brand	brand	NOUN
easat-7645	245	10	relationships	relationship	NOUN
easat-7645	245	11	and	and	CCONJ
easat-7645	245	12	brand	brand	NOUN
easat-7645	245	13	love	love	NOUN
easat-7645	245	14	,	,	PUNCT
easat-7645	245	15	finding	find	VERB
easat-7645	245	16	that	that	SCONJ
easat-7645	245	17	emotional	emotional	ADJ
easat-7645	245	18	connections	connection	NOUN
easat-7645	245	19	,	,	PUNCT
easat-7645	245	20	such	such	ADJ
easat-7645	245	21	as	as	ADP
easat-7645	245	22	brand	brand	NOUN
easat-7645	245	23	love	love	NOUN
easat-7645	245	24	,	,	PUNCT
easat-7645	245	25	are	be	AUX
easat-7645	245	26	crucial	crucial	ADJ
easat-7645	245	27	for	for	ADP
easat-7645	245	28	driving	drive	VERB
easat-7645	245	29	brand	brand	NOUN
easat-7645	245	30	loyalty	loyalty	NOUN
easat-7645	245	31	,	,	PUNCT
easat-7645	245	32	especially	especially	ADV
easat-7645	245	33	in	in	ADP
easat-7645	245	34	technology	technology	NOUN
easat-7645	245	35	sectors	sector	NOUN
easat-7645	245	36	.	.	PUNCT
easat-7645	246	1	this	this	PRON
easat-7645	246	2	suggests	suggest	VERB
easat-7645	246	3	that	that	SCONJ
easat-7645	246	4	fostering	foster	VERB
easat-7645	246	5	deep	deep	ADJ
easat-7645	246	6	emotional	emotional	ADJ
easat-7645	246	7	bonds	bond	NOUN
easat-7645	246	8	with	with	ADP
easat-7645	246	9	customers	customer	NOUN
easat-7645	246	10	can	can	AUX
easat-7645	246	11	play	play	VERB
easat-7645	246	12	a	a	DET
easat-7645	246	13	key	key	ADJ
easat-7645	246	14	role	role	NOUN
easat-7645	246	15	in	in	ADP
easat-7645	246	16	long	long	ADJ
easat-7645	246	17	-	-	PUNCT
easat-7645	246	18	term	term	NOUN
easat-7645	246	19	brand	brand	NOUN
easat-7645	246	20	loyalty	loyalty	NOUN
easat-7645	246	21	in	in	ADP
easat-7645	246	22	various	various	ADJ
easat-7645	246	23	industries	industry	NOUN
easat-7645	246	24	zhang	zhang	PROPN
easat-7645	246	25	,	,	PUNCT
easat-7645	246	26	et	et	PROPN
easat-7645	246	27	al	al	PROPN
easat-7645	246	28	.	.	PUNCT
easat-7645	247	1	[	[	X
easat-7645	247	2	78	78	NUM
easat-7645	247	3	]	]	PUNCT
easat-7645	247	4	.	.	PUNCT
easat-7645	248	1	based	base	VERB
easat-7645	248	2	on	on	ADP
easat-7645	248	3	a	a	DET
easat-7645	248	4	review	review	NOUN
easat-7645	248	5	of	of	ADP
easat-7645	248	6	previous	previous	ADJ
easat-7645	248	7	studies	study	NOUN
easat-7645	248	8	,	,	PUNCT
easat-7645	248	9	hypothesis	hypothesis	NOUN
easat-7645	248	10	h4	h4	NOUN
easat-7645	248	11	has	have	AUX
easat-7645	248	12	been	be	AUX
easat-7645	248	13	proposed	propose	VERB
easat-7645	248	14	.	.	PUNCT
easat-7645	249	1	h4	h4	NOUN
easat-7645	249	2	:	:	PUNCT
easat-7645	249	3	brand	brand	NOUN
easat-7645	249	4	relationship	relationship	NOUN
easat-7645	249	5	(	(	PUNCT
easat-7645	249	6	br	br	NOUN
easat-7645	249	7	)	)	PUNCT
easat-7645	249	8	has	have	VERB
easat-7645	249	9	a	a	DET
easat-7645	249	10	positive	positive	ADJ
easat-7645	249	11	and	and	CCONJ
easat-7645	249	12	direct	direct	ADJ
easat-7645	249	13	influence	influence	NOUN
easat-7645	249	14	on	on	ADP
easat-7645	249	15	brand	brand	NOUN
easat-7645	249	16	loyalty	loyalty	NOUN
easat-7645	249	17	(	(	PUNCT
easat-7645	249	18	bl	bl	INTJ
easat-7645	249	19	)	)	PUNCT
easat-7645	249	20	.	.	PUNCT
easat-7645	250	1	2.11	2.11	NUM
easat-7645	250	2	.	.	PUNCT
easat-7645	250	3	brand	brand	NOUN
easat-7645	250	4	experience	experience	NOUN
easat-7645	250	5	and	and	CCONJ
easat-7645	250	6	brand	brand	NOUN
easat-7645	250	7	loyalty	loyalty	NOUN
easat-7645	250	8	a	a	DET
easat-7645	250	9	study	study	NOUN
easat-7645	250	10	conducted	conduct	VERB
easat-7645	250	11	with	with	ADP
easat-7645	250	12	a	a	DET
easat-7645	250	13	sample	sample	NOUN
easat-7645	250	14	of	of	ADP
easat-7645	250	15	smartphone	smartphone	NOUN
easat-7645	250	16	users	user	NOUN
easat-7645	250	17	in	in	ADP
easat-7645	250	18	lebanon	lebanon	PROPN
easat-7645	250	19	suggests	suggest	VERB
easat-7645	250	20	that	that	SCONJ
easat-7645	250	21	brand	brand	NOUN
easat-7645	250	22	experience	experience	NOUN
easat-7645	250	23	can	can	AUX
easat-7645	250	24	foster	foster	VERB
easat-7645	250	25	brand	brand	NOUN
easat-7645	250	26	loyalty	loyalty	NOUN
easat-7645	250	27	through	through	ADP
easat-7645	250	28	elements	element	NOUN
easat-7645	250	29	like	like	ADP
easat-7645	250	30	brand	brand	NOUN
easat-7645	250	31	connection	connection	NOUN
easat-7645	250	32	and	and	CCONJ
easat-7645	250	33	brand	brand	NOUN
easat-7645	250	34	influence	influence	NOUN
easat-7645	250	35	by	by	ADP
easat-7645	250	36	mostafa	mostafa	PROPN
easat-7645	250	37	and	and	CCONJ
easat-7645	250	38	kasamani	kasamani	ADJ
easat-7645	251	1	[	[	X
easat-7645	251	2	79	79	NUM
easat-7645	251	3	]	]	PUNCT
easat-7645	251	4	.	.	PUNCT
easat-7645	252	1	the	the	DET
easat-7645	252	2	research	research	NOUN
easat-7645	252	3	suggests	suggest	VERB
easat-7645	252	4	that	that	SCONJ
easat-7645	252	5	in	in	ADP
easat-7645	252	6	order	order	NOUN
easat-7645	252	7	to	to	PART
easat-7645	252	8	establish	establish	VERB
easat-7645	252	9	a	a	DET
easat-7645	252	10	long	long	ADV
easat-7645	252	11	-	-	PUNCT
easat-7645	252	12	lasting	last	VERB
easat-7645	252	13	customer	customer	NOUN
easat-7645	252	14	-	-	PUNCT
easat-7645	252	15	brand	brand	NOUN
easat-7645	252	16	relationship	relationship	NOUN
easat-7645	252	17	,	,	PUNCT
easat-7645	252	18	it	it	PRON
easat-7645	252	19	is	be	AUX
easat-7645	252	20	essential	essential	ADJ
easat-7645	252	21	to	to	PART
easat-7645	252	22	foster	foster	VERB
easat-7645	252	23	strong	strong	ADJ
easat-7645	252	24	emotional	emotional	ADJ
easat-7645	252	25	connections	connection	NOUN
easat-7645	252	26	with	with	ADP
easat-7645	252	27	customers	customer	NOUN
easat-7645	252	28	[	[	X
easat-7645	252	29	79	79	NUM
easat-7645	252	30	]	]	PUNCT
easat-7645	252	31	.	.	PUNCT
easat-7645	253	1	the	the	DET
easat-7645	253	2	study	study	NOUN
easat-7645	253	3	reveals	reveal	VERB
easat-7645	253	4	that	that	SCONJ
easat-7645	253	5	brand	brand	NOUN
easat-7645	253	6	experience	experience	NOUN
easat-7645	253	7	shapes	shape	VERB
easat-7645	253	8	brand	brand	NOUN
easat-7645	253	9	image	image	NOUN
easat-7645	253	10	,	,	PUNCT
easat-7645	253	11	which	which	PRON
easat-7645	253	12	,	,	PUNCT
easat-7645	253	13	in	in	ADP
easat-7645	253	14	turn	turn	NOUN
easat-7645	253	15	,	,	PUNCT
easat-7645	253	16	has	have	VERB
easat-7645	253	17	a	a	DET
easat-7645	253	18	significant	significant	ADJ
easat-7645	253	19	effect	effect	NOUN
easat-7645	253	20	on	on	ADP
easat-7645	253	21	brand	brand	NOUN
easat-7645	253	22	loyalty	loyalty	NOUN
easat-7645	253	23	.	.	PUNCT
easat-7645	254	1	therefore	therefore	ADV
easat-7645	254	2	,	,	PUNCT
easat-7645	254	3	brand	brand	NOUN
easat-7645	254	4	experience	experience	NOUN
easat-7645	254	5	affects	affect	VERB
easat-7645	254	6	brand	brand	NOUN
easat-7645	254	7	loyalty	loyalty	NOUN
easat-7645	254	8	through	through	ADP
easat-7645	254	9	mediating	mediate	VERB
easat-7645	254	10	variables	variable	NOUN
easat-7645	254	11	.	.	PUNCT
easat-7645	255	1	this	this	PRON
easat-7645	255	2	explains	explain	VERB
easat-7645	255	3	why	why	SCONJ
easat-7645	255	4	,	,	PUNCT
easat-7645	255	5	when	when	SCONJ
easat-7645	255	6	a	a	DET
easat-7645	255	7	brand	brand	NOUN
easat-7645	255	8	establishes	establish	VERB
easat-7645	255	9	strong	strong	ADJ
easat-7645	255	10	value	value	NOUN
easat-7645	255	11	and	and	CCONJ
easat-7645	255	12	positioning	positioning	NOUN
easat-7645	255	13	in	in	ADP
easat-7645	255	14	the	the	DET
easat-7645	255	15	minds	mind	NOUN
easat-7645	255	16	of	of	ADP
easat-7645	255	17	customers	customer	NOUN
easat-7645	255	18	,	,	PUNCT
easat-7645	255	19	it	it	PRON
easat-7645	255	20	can	can	AUX
easat-7645	255	21	achieve	achieve	VERB
easat-7645	255	22	better	well	ADJ
easat-7645	255	23	profitability	profitability	NOUN
easat-7645	255	24	through	through	ADP
easat-7645	255	25	its	its	PRON
easat-7645	255	26	relationship	relationship	NOUN
easat-7645	255	27	with	with	ADP
easat-7645	255	28	them	they	PRON
easat-7645	255	29	.	.	PUNCT
easat-7645	256	1	the	the	DET
easat-7645	256	2	level	level	NOUN
easat-7645	256	3	of	of	ADP
easat-7645	256	4	customer	customer	NOUN
easat-7645	256	5	loyalty	loyalty	NOUN
easat-7645	256	6	to	to	ADP
easat-7645	256	7	a	a	DET
easat-7645	256	8	brand	brand	NOUN
easat-7645	256	9	is	be	AUX
easat-7645	256	10	influenced	influence	VERB
easat-7645	256	11	by	by	ADP
easat-7645	256	12	brand	brand	NOUN
easat-7645	256	13	experience	experience	NOUN
easat-7645	256	14	[	[	X
easat-7645	256	15	80	80	NUM
easat-7645	256	16	]	]	PUNCT
easat-7645	256	17	.	.	PUNCT
easat-7645	257	1	it	it	PRON
easat-7645	257	2	is	be	AUX
easat-7645	257	3	suggested	suggest	VERB
easat-7645	257	4	that	that	SCONJ
easat-7645	257	5	managers	manager	NOUN
easat-7645	257	6	can	can	AUX
easat-7645	257	7	build	build	VERB
easat-7645	257	8	brand	brand	NOUN
easat-7645	257	9	loyalty	loyalty	NOUN
easat-7645	257	10	(	(	PUNCT
easat-7645	257	11	including	include	VERB
easat-7645	257	12	sustained	sustain	VERB
easat-7645	257	13	purchase	purchase	NOUN
easat-7645	257	14	brand	brand	NOUN
easat-7645	257	15	loyalty	loyalty	NOUN
easat-7645	257	16	and	and	CCONJ
easat-7645	257	17	attitudinal	attitudinal	ADJ
easat-7645	257	18	brand	brand	NOUN
easat-7645	257	19	loyalty	loyalty	NOUN
easat-7645	257	20	)	)	PUNCT
easat-7645	257	21	by	by	ADP
easat-7645	257	22	enhancing	enhance	VERB
easat-7645	257	23	positive	positive	ADJ
easat-7645	257	24	experiences	experience	NOUN
easat-7645	257	25	for	for	ADP
easat-7645	257	26	3053	3053	NUM
easat-7645	257	27	edelweiss	edelweiss	PROPN
easat-7645	257	28	applied	apply	VERB
easat-7645	257	29	science	science	NOUN
easat-7645	257	30	and	and	CCONJ
easat-7645	257	31	technology	technology	NOUN
easat-7645	257	32	issn	issn	PROPN
easat-7645	257	33	:	:	PUNCT
easat-7645	257	34	2576	2576	NUM
easat-7645	257	35	-	-	SYM
easat-7645	257	36	8484	8484	NUM
easat-7645	257	37	vol	vol	NOUN
easat-7645	257	38	.	.	PROPN
easat-7645	258	1	9	9	NUM
easat-7645	258	2	,	,	PUNCT
easat-7645	258	3	no	no	INTJ
easat-7645	258	4	.	.	NOUN
easat-7645	258	5	5	5	NUM
easat-7645	258	6	:	:	PUNCT
easat-7645	258	7	3046	3046	NUM
easat-7645	258	8	-	-	SYM
easat-7645	258	9	3066	3066	NUM
easat-7645	258	10	,	,	PUNCT
easat-7645	258	11	2025	2025	NUM
easat-7645	258	12	doi	doi	NOUN
easat-7645	258	13	:	:	PUNCT
easat-7645	258	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	258	15	©	©	PROPN
easat-7645	258	16	2025	2025	NUM
easat-7645	258	17	by	by	ADP
easat-7645	258	18	the	the	DET
easat-7645	258	19	authors	author	NOUN
easat-7645	258	20	;	;	PUNCT
easat-7645	259	1	licensee	licensee	PROPN
easat-7645	259	2	learning	learn	VERB
easat-7645	259	3	gate	gate	NOUN
easat-7645	259	4	customers	customer	NOUN
easat-7645	259	5	[	[	X
easat-7645	259	6	80	80	NUM
easat-7645	259	7	]	]	PUNCT
easat-7645	259	8	.	.	PUNCT
easat-7645	260	1	another	another	DET
easat-7645	260	2	study	study	NOUN
easat-7645	260	3	indicates	indicate	VERB
easat-7645	260	4	that	that	SCONJ
easat-7645	260	5	brand	brand	NOUN
easat-7645	260	6	experience	experience	NOUN
easat-7645	260	7	has	have	VERB
easat-7645	260	8	a	a	DET
easat-7645	260	9	stronger	strong	ADJ
easat-7645	260	10	impact	impact	NOUN
easat-7645	260	11	on	on	ADP
easat-7645	260	12	behavioral	behavioral	ADJ
easat-7645	260	13	loyalty	loyalty	NOUN
easat-7645	260	14	than	than	ADP
easat-7645	260	15	on	on	ADP
easat-7645	260	16	attitudinal	attitudinal	ADJ
easat-7645	260	17	loyalty	loyalty	NOUN
easat-7645	260	18	[	[	X
easat-7645	260	19	81	81	NUM
easat-7645	260	20	]	]	PUNCT
easat-7645	260	21	.	.	PUNCT
easat-7645	261	1	in	in	ADP
easat-7645	261	2	this	this	DET
easat-7645	261	3	case	case	NOUN
easat-7645	261	4	,	,	PUNCT
easat-7645	261	5	brand	brand	NOUN
easat-7645	261	6	experience	experience	NOUN
easat-7645	261	7	was	be	AUX
easat-7645	261	8	studied	study	VERB
easat-7645	261	9	independently	independently	ADV
easat-7645	261	10	of	of	ADP
easat-7645	261	11	satisfaction	satisfaction	NOUN
easat-7645	261	12	,	,	PUNCT
easat-7645	261	13	trust	trust	NOUN
easat-7645	261	14	and	and	CCONJ
easat-7645	261	15	commitment	commitment	NOUN
easat-7645	261	16	[	[	X
easat-7645	261	17	81	81	NUM
easat-7645	261	18	]	]	PUNCT
easat-7645	261	19	.	.	PUNCT
easat-7645	262	1	customers	customer	NOUN
easat-7645	262	2	can	can	AUX
easat-7645	262	3	have	have	VERB
easat-7645	262	4	various	various	ADJ
easat-7645	262	5	types	type	NOUN
easat-7645	262	6	of	of	ADP
easat-7645	262	7	experiences	experience	NOUN
easat-7645	262	8	with	with	ADP
easat-7645	262	9	a	a	DET
easat-7645	262	10	brand	brand	NOUN
easat-7645	262	11	through	through	ADP
easat-7645	262	12	their	their	PRON
easat-7645	262	13	senses	sense	NOUN
easat-7645	262	14	,	,	PUNCT
easat-7645	262	15	emotions	emotion	NOUN
easat-7645	262	16	,	,	PUNCT
easat-7645	262	17	behaviors	behavior	NOUN
easat-7645	262	18	,	,	PUNCT
easat-7645	262	19	and	and	CCONJ
easat-7645	262	20	cognition	cognition	NOUN
easat-7645	262	21	by	by	ADP
easat-7645	262	22	ong	ong	PROPN
easat-7645	262	23	,	,	PUNCT
easat-7645	262	24	et	et	PROPN
easat-7645	262	25	al	al	PROPN
easat-7645	262	26	.	.	PUNCT
easat-7645	263	1	[	[	X
easat-7645	263	2	82	82	NUM
easat-7645	263	3	]	]	PUNCT
easat-7645	263	4	.	.	PUNCT
easat-7645	264	1	these	these	DET
easat-7645	264	2	different	different	ADJ
easat-7645	264	3	brand	brand	NOUN
easat-7645	264	4	experiences	experience	NOUN
easat-7645	264	5	play	play	VERB
easat-7645	264	6	a	a	DET
easat-7645	264	7	crucial	crucial	ADJ
easat-7645	264	8	role	role	NOUN
easat-7645	264	9	in	in	ADP
easat-7645	264	10	building	build	VERB
easat-7645	264	11	brand	brand	NOUN
easat-7645	264	12	loyalty	loyalty	NOUN
easat-7645	264	13	and	and	CCONJ
easat-7645	264	14	impact	impact	VERB
easat-7645	264	15	each	each	DET
easat-7645	264	16	customer	customer	NOUN
easat-7645	264	17	’s	’s	PART
easat-7645	264	18	genuine	genuine	ADJ
easat-7645	264	19	loyalty	loyalty	NOUN
easat-7645	264	20	in	in	ADP
easat-7645	264	21	unique	unique	ADJ
easat-7645	264	22	ways	way	NOUN
easat-7645	264	23	ong	ong	PROPN
easat-7645	264	24	,	,	PUNCT
easat-7645	264	25	et	et	PROPN
easat-7645	264	26	al	al	PROPN
easat-7645	264	27	.	.	PUNCT
easat-7645	265	1	[	[	X
easat-7645	265	2	82	82	NUM
easat-7645	265	3	]	]	PUNCT
easat-7645	265	4	.	.	PUNCT
easat-7645	266	1	all	all	DET
easat-7645	266	2	stages	stage	NOUN
easat-7645	266	3	of	of	ADP
easat-7645	266	4	the	the	DET
easat-7645	266	5	brand	brand	NOUN
easat-7645	266	6	experience	experience	NOUN
easat-7645	266	7	,	,	PUNCT
easat-7645	266	8	from	from	ADP
easat-7645	266	9	viewing	view	VERB
easat-7645	266	10	ads	ad	NOUN
easat-7645	266	11	,	,	PUNCT
easat-7645	266	12	searching	search	VERB
easat-7645	266	13	for	for	ADP
easat-7645	266	14	products	product	NOUN
easat-7645	266	15	,	,	PUNCT
easat-7645	266	16	purchasing	purchase	VERB
easat-7645	266	17	products	product	NOUN
easat-7645	266	18	,	,	PUNCT
easat-7645	266	19	receiving	receive	VERB
easat-7645	266	20	services	service	NOUN
easat-7645	266	21	,	,	PUNCT
easat-7645	266	22	to	to	ADP
easat-7645	266	23	consuming	consume	VERB
easat-7645	266	24	products	product	NOUN
easat-7645	266	25	,	,	PUNCT
easat-7645	266	26	contribute	contribute	VERB
easat-7645	266	27	to	to	ADP
easat-7645	266	28	the	the	DET
easat-7645	266	29	impact	impact	NOUN
easat-7645	266	30	on	on	ADP
easat-7645	266	31	brand	brand	NOUN
easat-7645	266	32	loyalty	loyalty	NOUN
easat-7645	266	33	by	by	ADP
easat-7645	266	34	marliawati	marliawati	NOUN
easat-7645	266	35	and	and	CCONJ
easat-7645	266	36	cahyaningdyah	cahyaningdyah	NOUN
easat-7645	266	37	[	[	X
easat-7645	266	38	83	83	NUM
easat-7645	266	39	]	]	PUNCT
easat-7645	266	40	.	.	PUNCT
easat-7645	267	1	brand	brand	NOUN
easat-7645	267	2	experience	experience	NOUN
easat-7645	267	3	is	be	AUX
easat-7645	267	4	a	a	DET
easat-7645	267	5	key	key	ADJ
easat-7645	267	6	and	and	CCONJ
easat-7645	267	7	essential	essential	ADJ
easat-7645	267	8	factor	factor	NOUN
easat-7645	267	9	in	in	ADP
easat-7645	267	10	promoting	promote	VERB
easat-7645	267	11	brand	brand	NOUN
easat-7645	267	12	loyalty	loyalty	NOUN
easat-7645	267	13	.	.	PUNCT
easat-7645	268	1	based	base	VERB
easat-7645	268	2	on	on	ADP
easat-7645	268	3	a	a	DET
easat-7645	268	4	review	review	NOUN
easat-7645	268	5	of	of	ADP
easat-7645	268	6	previous	previous	ADJ
easat-7645	268	7	studies	study	NOUN
easat-7645	268	8	,	,	PUNCT
easat-7645	268	9	hypothesis	hypothesis	NOUN
easat-7645	268	10	h5	h5	NOUN
easat-7645	268	11	has	have	AUX
easat-7645	268	12	been	be	AUX
easat-7645	268	13	proposed	propose	VERB
easat-7645	268	14	.	.	PUNCT
easat-7645	269	1	h5	h5	PROPN
easat-7645	269	2	:	:	PUNCT
easat-7645	269	3	brand	brand	NOUN
easat-7645	269	4	experience	experience	NOUN
easat-7645	269	5	(	(	PUNCT
easat-7645	269	6	be	be	AUX
easat-7645	269	7	)	)	PUNCT
easat-7645	269	8	has	have	VERB
easat-7645	269	9	a	a	DET
easat-7645	269	10	positive	positive	ADJ
easat-7645	269	11	and	and	CCONJ
easat-7645	269	12	direct	direct	ADJ
easat-7645	269	13	influence	influence	NOUN
easat-7645	269	14	on	on	ADP
easat-7645	269	15	brand	brand	NOUN
easat-7645	269	16	loyalty	loyalty	NOUN
easat-7645	269	17	(	(	PUNCT
easat-7645	269	18	bl	bl	INTJ
easat-7645	269	19	)	)	PUNCT
easat-7645	269	20	.	.	PUNCT
easat-7645	270	1	2.12	2.12	NUM
easat-7645	270	2	.	.	PUNCT
easat-7645	270	3	brand	brand	NOUN
easat-7645	270	4	trust	trust	PROPN
easat-7645	270	5	and	and	CCONJ
easat-7645	270	6	brand	brand	NOUN
easat-7645	270	7	loyalty	loyalty	NOUN
easat-7645	270	8	numerous	numerous	ADJ
easat-7645	270	9	studies	study	NOUN
easat-7645	270	10	have	have	AUX
easat-7645	270	11	been	be	AUX
easat-7645	270	12	conducted	conduct	VERB
easat-7645	270	13	to	to	PART
easat-7645	270	14	prove	prove	VERB
easat-7645	270	15	the	the	DET
easat-7645	270	16	direct	direct	ADJ
easat-7645	270	17	impact	impact	NOUN
easat-7645	270	18	of	of	ADP
easat-7645	270	19	brand	brand	NOUN
easat-7645	270	20	trust	trust	NOUN
easat-7645	270	21	on	on	ADP
easat-7645	270	22	brand	brand	NOUN
easat-7645	270	23	loyalty	loyalty	NOUN
easat-7645	270	24	.	.	PUNCT
easat-7645	271	1	research	research	NOUN
easat-7645	271	2	by	by	ADP
easat-7645	271	3	atulkar	atulkar	PROPN
easat-7645	271	4	[	[	X
easat-7645	271	5	84	84	NUM
easat-7645	271	6	]	]	PUNCT
easat-7645	271	7	argues	argue	VERB
easat-7645	271	8	that	that	SCONJ
easat-7645	271	9	brand	brand	PROPN
easat-7645	271	10	trust	trust	PROPN
easat-7645	271	11	significantly	significantly	ADV
easat-7645	271	12	influences	influence	VERB
easat-7645	271	13	brand	brand	NOUN
easat-7645	271	14	loyalty	loyalty	NOUN
easat-7645	271	15	and	and	CCONJ
easat-7645	271	16	suggests	suggest	VERB
easat-7645	271	17	various	various	ADJ
easat-7645	271	18	methods	method	NOUN
easat-7645	271	19	to	to	PART
easat-7645	271	20	foster	foster	VERB
easat-7645	271	21	brand	brand	PROPN
easat-7645	271	22	trust	trust	PROPN
easat-7645	271	23	,	,	PUNCT
easat-7645	271	24	including	include	VERB
easat-7645	271	25	content	content	NOUN
easat-7645	271	26	,	,	PUNCT
easat-7645	271	27	videos	video	NOUN
easat-7645	271	28	,	,	PUNCT
easat-7645	271	29	and	and	CCONJ
easat-7645	271	30	contests	contest	NOUN
easat-7645	271	31	.	.	PUNCT
easat-7645	272	1	it	it	PRON
easat-7645	272	2	also	also	ADV
easat-7645	272	3	highlights	highlight	VERB
easat-7645	272	4	that	that	SCONJ
easat-7645	272	5	brand	brand	NOUN
easat-7645	272	6	loyalty	loyalty	NOUN
easat-7645	272	7	is	be	AUX
easat-7645	272	8	shaped	shape	VERB
easat-7645	272	9	by	by	ADP
easat-7645	272	10	factors	factor	NOUN
easat-7645	272	11	like	like	ADP
easat-7645	272	12	satisfaction	satisfaction	NOUN
easat-7645	272	13	,	,	PUNCT
easat-7645	272	14	quality	quality	NOUN
easat-7645	272	15	,	,	PUNCT
easat-7645	272	16	and	and	CCONJ
easat-7645	272	17	value	value	NOUN
easat-7645	272	18	,	,	PUNCT
easat-7645	272	19	with	with	ADP
easat-7645	272	20	brand	brand	NOUN
easat-7645	272	21	trust	trust	PROPN
easat-7645	272	22	playing	play	VERB
easat-7645	272	23	a	a	DET
easat-7645	272	24	direct	direct	ADJ
easat-7645	272	25	role	role	NOUN
easat-7645	272	26	[	[	X
easat-7645	272	27	84	84	NUM
easat-7645	272	28	]	]	PUNCT
easat-7645	272	29	.	.	PUNCT
easat-7645	273	1	additionally	additionally	ADV
easat-7645	273	2	,	,	PUNCT
easat-7645	273	3	a	a	DET
easat-7645	273	4	study	study	NOUN
easat-7645	273	5	surveying	survey	VERB
easat-7645	273	6	463	463	NUM
easat-7645	273	7	young	young	ADJ
easat-7645	273	8	customers	customer	NOUN
easat-7645	273	9	of	of	ADP
easat-7645	273	10	a	a	DET
easat-7645	273	11	leading	lead	VERB
easat-7645	273	12	sportswear	sportswear	NOUN
easat-7645	273	13	brand	brand	PROPN
easat-7645	273	14	in	in	ADP
easat-7645	273	15	turkey	turkey	PROPN
easat-7645	273	16	found	find	VERB
easat-7645	273	17	that	that	SCONJ
easat-7645	273	18	brand	brand	NOUN
easat-7645	273	19	trust	trust	PROPN
easat-7645	273	20	has	have	VERB
easat-7645	273	21	a	a	DET
easat-7645	273	22	strong	strong	ADJ
easat-7645	273	23	effect	effect	NOUN
easat-7645	273	24	on	on	ADP
easat-7645	273	25	brand	brand	NOUN
easat-7645	273	26	loyalty	loyalty	NOUN
easat-7645	273	27	,	,	PUNCT
easat-7645	273	28	though	though	SCONJ
easat-7645	273	29	it	it	PRON
easat-7645	273	30	is	be	AUX
easat-7645	273	31	developed	develop	VERB
easat-7645	273	32	through	through	ADP
easat-7645	273	33	a	a	DET
easat-7645	273	34	gradual	gradual	ADJ
easat-7645	273	35	process	process	NOUN
easat-7645	273	36	by	by	ADP
easat-7645	273	37	bozbay	bozbay	NOUN
easat-7645	273	38	and	and	CCONJ
easat-7645	273	39	başlar	başlar	ADJ
easat-7645	273	40	[	[	X
easat-7645	273	41	85	85	NUM
easat-7645	273	42	]	]	PUNCT
easat-7645	273	43	.	.	PUNCT
easat-7645	274	1	brand	brand	PROPN
easat-7645	274	2	trust	trust	NOUN
easat-7645	274	3	reduces	reduce	VERB
easat-7645	274	4	perceived	perceive	VERB
easat-7645	274	5	risks	risk	NOUN
easat-7645	274	6	for	for	ADP
easat-7645	274	7	customers	customer	NOUN
easat-7645	274	8	,	,	PUNCT
easat-7645	274	9	helping	help	VERB
easat-7645	274	10	businesses	business	NOUN
easat-7645	274	11	establish	establish	VERB
easat-7645	274	12	high	high	ADJ
easat-7645	274	13	-	-	PUNCT
easat-7645	274	14	value	value	NOUN
easat-7645	274	15	relationships	relationship	NOUN
easat-7645	274	16	with	with	ADP
easat-7645	274	17	their	their	PRON
easat-7645	274	18	clients	client	NOUN
easat-7645	274	19	,	,	PUNCT
easat-7645	274	20	and	and	CCONJ
easat-7645	274	21	thus	thus	ADV
easat-7645	274	22	plays	play	VERB
easat-7645	274	23	a	a	DET
easat-7645	274	24	significant	significant	ADJ
easat-7645	274	25	role	role	NOUN
easat-7645	274	26	in	in	ADP
easat-7645	274	27	fostering	foster	VERB
easat-7645	274	28	brand	brand	NOUN
easat-7645	274	29	loyalty	loyalty	NOUN
easat-7645	274	30	[	[	X
easat-7645	274	31	86	86	NUM
easat-7645	274	32	]	]	PUNCT
easat-7645	274	33	.	.	PUNCT
easat-7645	275	1	as	as	SCONJ
easat-7645	275	2	the	the	DET
easat-7645	275	3	level	level	NOUN
easat-7645	275	4	of	of	ADP
easat-7645	275	5	brand	brand	NOUN
easat-7645	275	6	trust	trust	NOUN
easat-7645	275	7	for	for	ADP
easat-7645	275	8	a	a	DET
easat-7645	275	9	product	product	NOUN
easat-7645	275	10	grows	grow	VERB
easat-7645	275	11	,	,	PUNCT
easat-7645	275	12	there	there	PRON
easat-7645	275	13	is	be	VERB
easat-7645	275	14	a	a	DET
easat-7645	275	15	corresponding	corresponding	ADJ
easat-7645	275	16	increase	increase	NOUN
easat-7645	275	17	in	in	ADP
easat-7645	275	18	customer	customer	NOUN
easat-7645	275	19	loyalty	loyalty	NOUN
easat-7645	275	20	towards	towards	ADP
easat-7645	275	21	the	the	DET
easat-7645	275	22	brand	brand	NOUN
easat-7645	275	23	,	,	PUNCT
easat-7645	275	24	with	with	ADP
easat-7645	275	25	higher	high	ADJ
easat-7645	275	26	trust	trust	NOUN
easat-7645	275	27	fostering	foster	VERB
easat-7645	275	28	stronger	strong	ADJ
easat-7645	275	29	and	and	CCONJ
easat-7645	275	30	more	more	ADV
easat-7645	275	31	lasting	lasting	ADJ
easat-7645	275	32	connections	connection	NOUN
easat-7645	275	33	between	between	ADP
easat-7645	275	34	consumers	consumer	NOUN
easat-7645	275	35	and	and	CCONJ
easat-7645	275	36	the	the	DET
easat-7645	275	37	product	product	NOUN
easat-7645	275	38	.	.	PUNCT
easat-7645	276	1	marketing	marketing	NOUN
easat-7645	276	2	strategies	strategy	NOUN
easat-7645	276	3	through	through	ADP
easat-7645	276	4	social	social	ADJ
easat-7645	276	5	media	medium	NOUN
easat-7645	276	6	,	,	PUNCT
easat-7645	276	7	such	such	ADJ
easat-7645	276	8	as	as	ADP
easat-7645	276	9	making	make	VERB
easat-7645	276	10	it	it	PRON
easat-7645	276	11	easy	easy	ADJ
easat-7645	276	12	for	for	SCONJ
easat-7645	276	13	customers	customer	NOUN
easat-7645	276	14	to	to	PART
easat-7645	276	15	access	access	VERB
easat-7645	276	16	information	information	NOUN
easat-7645	276	17	related	relate	VERB
easat-7645	276	18	to	to	ADP
easat-7645	276	19	the	the	DET
easat-7645	276	20	brand	brand	NOUN
easat-7645	276	21	’s	’s	ADV
easat-7645	276	22	on	on	ADP
easat-7645	276	23	these	these	DET
easat-7645	276	24	platforms	platform	NOUN
easat-7645	276	25	,	,	PUNCT
easat-7645	276	26	can	can	AUX
easat-7645	276	27	enhance	enhance	VERB
easat-7645	276	28	brand	brand	NOUN
easat-7645	276	29	trust	trust	NOUN
easat-7645	276	30	and	and	CCONJ
easat-7645	276	31	brand	brand	NOUN
easat-7645	276	32	loyalty	loyalty	NOUN
easat-7645	276	33	by	by	ADP
easat-7645	276	34	shin	shin	NOUN
easat-7645	276	35	,	,	PUNCT
easat-7645	276	36	et	et	PROPN
easat-7645	276	37	al	al	PROPN
easat-7645	276	38	.	.	PUNCT
easat-7645	277	1	[	[	X
easat-7645	277	2	86	86	NUM
easat-7645	277	3	]	]	PUNCT
easat-7645	277	4	.	.	PUNCT
easat-7645	278	1	when	when	SCONJ
easat-7645	278	2	customers	customer	NOUN
easat-7645	278	3	consistently	consistently	ADV
easat-7645	278	4	trust	trust	VERB
easat-7645	278	5	the	the	DET
easat-7645	278	6	quality	quality	NOUN
easat-7645	278	7	of	of	ADP
easat-7645	278	8	a	a	DET
easat-7645	278	9	brand	brand	NOUN
easat-7645	278	10	's	's	PART
easat-7645	278	11	products	product	NOUN
easat-7645	278	12	,	,	PUNCT
easat-7645	278	13	even	even	ADV
easat-7645	278	14	if	if	SCONJ
easat-7645	278	15	the	the	DET
easat-7645	278	16	prices	price	NOUN
easat-7645	278	17	are	be	AUX
easat-7645	278	18	higher	high	ADJ
easat-7645	278	19	than	than	ADP
easat-7645	278	20	those	those	PRON
easat-7645	278	21	of	of	ADP
easat-7645	278	22	competing	compete	VERB
easat-7645	278	23	brands	brand	NOUN
easat-7645	278	24	,	,	PUNCT
easat-7645	278	25	they	they	PRON
easat-7645	278	26	are	be	AUX
easat-7645	278	27	more	more	ADV
easat-7645	278	28	likely	likely	ADJ
easat-7645	278	29	to	to	PART
easat-7645	278	30	remain	remain	VERB
easat-7645	278	31	loyal	loyal	ADJ
easat-7645	278	32	to	to	ADP
easat-7645	278	33	that	that	DET
easat-7645	278	34	brand	brand	NOUN
easat-7645	279	1	[	[	X
easat-7645	279	2	86	86	NUM
easat-7645	279	3	]	]	PUNCT
easat-7645	279	4	.	.	PUNCT
easat-7645	280	1	in	in	ADP
easat-7645	280	2	addition	addition	NOUN
easat-7645	280	3	to	to	ADP
easat-7645	280	4	the	the	DET
easat-7645	280	5	strong	strong	ADJ
easat-7645	280	6	influence	influence	NOUN
easat-7645	280	7	of	of	ADP
easat-7645	280	8	brand	brand	NOUN
easat-7645	280	9	trust	trust	NOUN
easat-7645	280	10	on	on	ADP
easat-7645	280	11	brand	brand	NOUN
easat-7645	280	12	loyalty	loyalty	NOUN
easat-7645	280	13	,	,	PUNCT
easat-7645	280	14	consumer	consumer	NOUN
easat-7645	280	15	engagement	engagement	NOUN
easat-7645	280	16	also	also	ADV
easat-7645	280	17	plays	play	VERB
easat-7645	280	18	a	a	DET
easat-7645	280	19	significant	significant	ADJ
easat-7645	280	20	role	role	NOUN
easat-7645	280	21	,	,	PUNCT
easat-7645	280	22	positively	positively	ADV
easat-7645	280	23	affecting	affect	VERB
easat-7645	280	24	both	both	DET
easat-7645	280	25	brand	brand	NOUN
easat-7645	280	26	trust	trust	NOUN
easat-7645	280	27	and	and	CCONJ
easat-7645	280	28	brand	brand	NOUN
easat-7645	280	29	loyalty	loyalty	NOUN
easat-7645	280	30	by	by	ADP
easat-7645	280	31	kwon	kwon	PROPN
easat-7645	280	32	,	,	PUNCT
easat-7645	280	33	et	et	PROPN
easat-7645	280	34	al	al	PROPN
easat-7645	280	35	.	.	PUNCT
easat-7645	281	1	[	[	X
easat-7645	281	2	87	87	NUM
easat-7645	281	3	]	]	PUNCT
easat-7645	281	4	.	.	PUNCT
easat-7645	282	1	based	base	VERB
easat-7645	282	2	on	on	ADP
easat-7645	282	3	a	a	DET
easat-7645	282	4	review	review	NOUN
easat-7645	282	5	of	of	ADP
easat-7645	282	6	previous	previous	ADJ
easat-7645	282	7	studies	study	NOUN
easat-7645	282	8	,	,	PUNCT
easat-7645	282	9	hypothesis	hypothesis	NOUN
easat-7645	282	10	h6	h6	PROPN
easat-7645	282	11	has	have	AUX
easat-7645	282	12	been	be	AUX
easat-7645	282	13	proposed	propose	VERB
easat-7645	282	14	.	.	PUNCT
easat-7645	283	1	h6	h6	NOUN
easat-7645	283	2	:	:	PUNCT
easat-7645	283	3	brand	brand	PROPN
easat-7645	283	4	trust	trust	PROPN
easat-7645	283	5	(	(	PUNCT
easat-7645	283	6	bt	bt	NOUN
easat-7645	283	7	)	)	PUNCT
easat-7645	283	8	has	have	VERB
easat-7645	283	9	a	a	DET
easat-7645	283	10	positive	positive	ADJ
easat-7645	283	11	and	and	CCONJ
easat-7645	283	12	direct	direct	ADJ
easat-7645	283	13	influence	influence	NOUN
easat-7645	283	14	on	on	ADP
easat-7645	283	15	brand	brand	NOUN
easat-7645	283	16	loyalty	loyalty	NOUN
easat-7645	283	17	(	(	PUNCT
easat-7645	283	18	bl	bl	INTJ
easat-7645	283	19	)	)	PUNCT
easat-7645	283	20	.	.	PUNCT
easat-7645	284	1	the	the	DET
easat-7645	284	2	research	research	NOUN
easat-7645	284	3	model	model	NOUN
easat-7645	284	4	is	be	AUX
easat-7645	284	5	shown	show	VERB
easat-7645	284	6	in	in	ADP
easat-7645	284	7	figure	figure	NOUN
easat-7645	284	8	1	1	NUM
easat-7645	284	9	.	.	PUNCT
easat-7645	284	10	figure	figure	NOUN
easat-7645	284	11	1	1	NUM
easat-7645	284	12	.	.	PUNCT
easat-7645	284	13	conceptual	conceptual	ADJ
easat-7645	284	14	model	model	NOUN
easat-7645	284	15	.	.	PUNCT
easat-7645	285	1	3054	3054	NUM
easat-7645	285	2	edelweiss	edelweiss	PROPN
easat-7645	285	3	applied	apply	VERB
easat-7645	285	4	science	science	NOUN
easat-7645	285	5	and	and	CCONJ
easat-7645	285	6	technology	technology	NOUN
easat-7645	285	7	issn	issn	PROPN
easat-7645	285	8	:	:	PUNCT
easat-7645	285	9	2576	2576	NUM
easat-7645	285	10	-	-	SYM
easat-7645	285	11	8484	8484	NUM
easat-7645	285	12	vol	vol	NOUN
easat-7645	285	13	.	.	PROPN
easat-7645	286	1	9	9	NUM
easat-7645	286	2	,	,	PUNCT
easat-7645	286	3	no	no	INTJ
easat-7645	286	4	.	.	NOUN
easat-7645	286	5	5	5	NUM
easat-7645	286	6	:	:	PUNCT
easat-7645	286	7	3046	3046	NUM
easat-7645	286	8	-	-	SYM
easat-7645	286	9	3066	3066	NUM
easat-7645	286	10	,	,	PUNCT
easat-7645	286	11	2025	2025	NUM
easat-7645	286	12	doi	doi	NOUN
easat-7645	286	13	:	:	PUNCT
easat-7645	286	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	286	15	©	©	PROPN
easat-7645	286	16	2025	2025	NUM
easat-7645	286	17	by	by	ADP
easat-7645	286	18	the	the	DET
easat-7645	286	19	authors	author	NOUN
easat-7645	286	20	;	;	PUNCT
easat-7645	286	21	licensee	licensee	PROPN
easat-7645	286	22	learning	learning	NOUN
easat-7645	286	23	gate	gate	NOUN
easat-7645	286	24	3	3	PROPN
easat-7645	286	25	.	.	PUNCT
easat-7645	286	26	methodology	methodology	PROPN
easat-7645	286	27	3.1	3.1	NUM
easat-7645	286	28	.	.	PUNCT
easat-7645	287	1	research	research	NOUN
easat-7645	287	2	stages	stage	NOUN
easat-7645	287	3	this	this	DET
easat-7645	287	4	study	study	NOUN
easat-7645	287	5	follows	follow	VERB
easat-7645	287	6	a	a	DET
easat-7645	287	7	quantitative	quantitative	ADJ
easat-7645	287	8	approach	approach	NOUN
easat-7645	287	9	and	and	CCONJ
easat-7645	287	10	is	be	AUX
easat-7645	287	11	structured	structure	VERB
easat-7645	287	12	into	into	ADP
easat-7645	287	13	five	five	NUM
easat-7645	287	14	key	key	ADJ
easat-7645	287	15	stages	stage	NOUN
easat-7645	287	16	.	.	PUNCT
easat-7645	288	1	the	the	DET
easat-7645	288	2	process	process	NOUN
easat-7645	288	3	begins	begin	VERB
easat-7645	288	4	with	with	ADP
easat-7645	288	5	the	the	DET
easat-7645	288	6	first	first	ADJ
easat-7645	288	7	stage	stage	NOUN
easat-7645	288	8	,	,	PUNCT
easat-7645	288	9	which	which	PRON
easat-7645	288	10	involves	involve	VERB
easat-7645	288	11	developing	develop	VERB
easat-7645	288	12	a	a	DET
easat-7645	288	13	conceptual	conceptual	ADJ
easat-7645	288	14	framework	framework	NOUN
easat-7645	288	15	by	by	ADP
easat-7645	288	16	formulating	formulate	VERB
easat-7645	288	17	two	two	NUM
easat-7645	288	18	research	research	NOUN
easat-7645	288	19	questions	question	NOUN
easat-7645	288	20	,	,	PUNCT
easat-7645	288	21	reviewing	review	VERB
easat-7645	288	22	relevant	relevant	ADJ
easat-7645	288	23	literature	literature	NOUN
easat-7645	288	24	,	,	PUNCT
easat-7645	288	25	establishing	establish	VERB
easat-7645	288	26	a	a	DET
easat-7645	288	27	theoretical	theoretical	ADJ
easat-7645	288	28	framework	framework	NOUN
easat-7645	288	29	and	and	CCONJ
easat-7645	288	30	conceptual	conceptual	ADJ
easat-7645	288	31	definitions	definition	NOUN
easat-7645	288	32	,	,	PUNCT
easat-7645	288	33	and	and	CCONJ
easat-7645	288	34	formulating	formulate	VERB
easat-7645	288	35	hypotheses	hypothesis	NOUN
easat-7645	288	36	.	.	PUNCT
easat-7645	289	1	the	the	DET
easat-7645	289	2	second	second	ADJ
easat-7645	289	3	stage	stage	NOUN
easat-7645	289	4	focuses	focus	VERB
easat-7645	289	5	on	on	ADP
easat-7645	289	6	research	research	NOUN
easat-7645	289	7	design	design	NOUN
easat-7645	289	8	and	and	CCONJ
easat-7645	289	9	planning	planning	NOUN
easat-7645	289	10	,	,	PUNCT
easat-7645	289	11	including	include	VERB
easat-7645	289	12	the	the	DET
easat-7645	289	13	selection	selection	NOUN
easat-7645	289	14	of	of	ADP
easat-7645	289	15	research	research	NOUN
easat-7645	289	16	methods	method	NOUN
easat-7645	289	17	,	,	PUNCT
easat-7645	289	18	identifying	identify	VERB
easat-7645	289	19	the	the	DET
easat-7645	289	20	population	population	NOUN
easat-7645	289	21	and	and	CCONJ
easat-7645	289	22	sample	sample	NOUN
easat-7645	289	23	,	,	PUNCT
easat-7645	289	24	and	and	CCONJ
easat-7645	289	25	determining	determine	VERB
easat-7645	289	26	measurement	measurement	NOUN
easat-7645	289	27	tools	tool	NOUN
easat-7645	289	28	.	.	PUNCT
easat-7645	290	1	the	the	DET
easat-7645	290	2	third	third	ADJ
easat-7645	290	3	stage	stage	NOUN
easat-7645	290	4	involves	involve	VERB
easat-7645	290	5	data	datum	NOUN
easat-7645	290	6	collection	collection	NOUN
easat-7645	290	7	and	and	CCONJ
easat-7645	290	8	validation	validation	NOUN
easat-7645	290	9	of	of	ADP
easat-7645	290	10	the	the	DET
easat-7645	290	11	variables	variable	NOUN
easat-7645	290	12	under	under	ADP
easat-7645	290	13	investigation	investigation	NOUN
easat-7645	290	14	.	.	PUNCT
easat-7645	291	1	the	the	DET
easat-7645	291	2	fourth	fourth	ADJ
easat-7645	291	3	stage	stage	NOUN
easat-7645	291	4	is	be	AUX
easat-7645	291	5	the	the	DET
easat-7645	291	6	analysis	analysis	NOUN
easat-7645	291	7	phase	phase	NOUN
easat-7645	291	8	,	,	PUNCT
easat-7645	291	9	which	which	PRON
easat-7645	291	10	includes	include	VERB
easat-7645	291	11	data	datum	NOUN
easat-7645	291	12	filtering	filtering	NOUN
easat-7645	291	13	,	,	PUNCT
easat-7645	291	14	analysis	analysis	NOUN
easat-7645	291	15	,	,	PUNCT
easat-7645	291	16	interpretation	interpretation	NOUN
easat-7645	291	17	,	,	PUNCT
easat-7645	291	18	and	and	CCONJ
easat-7645	291	19	discussion	discussion	NOUN
easat-7645	291	20	of	of	ADP
easat-7645	291	21	the	the	DET
easat-7645	291	22	results	result	NOUN
easat-7645	291	23	.	.	PUNCT
easat-7645	292	1	finally	finally	ADV
easat-7645	292	2	,	,	PUNCT
easat-7645	292	3	the	the	DET
easat-7645	292	4	fifth	fifth	ADJ
easat-7645	292	5	stage	stage	NOUN
easat-7645	292	6	involves	involve	VERB
easat-7645	292	7	dissemination	dissemination	NOUN
easat-7645	292	8	,	,	PUNCT
easat-7645	292	9	presenting	present	VERB
easat-7645	292	10	the	the	DET
easat-7645	292	11	findings	finding	NOUN
easat-7645	292	12	through	through	ADP
easat-7645	292	13	theoretical	theoretical	ADJ
easat-7645	292	14	and	and	CCONJ
easat-7645	292	15	policy	policy	NOUN
easat-7645	292	16	implications	implication	NOUN
easat-7645	292	17	.	.	PUNCT
easat-7645	293	1	3.2	3.2	NUM
easat-7645	293	2	.	.	PUNCT
easat-7645	294	1	the	the	DET
easat-7645	294	2	context	context	NOUN
easat-7645	294	3	of	of	ADP
easat-7645	294	4	the	the	DET
easat-7645	294	5	survey	survey	NOUN
easat-7645	294	6	artificial	artificial	ADJ
easat-7645	294	7	intelligence	intelligence	NOUN
easat-7645	294	8	(	(	PUNCT
easat-7645	294	9	ai	ai	NOUN
easat-7645	294	10	)	)	PUNCT
easat-7645	294	11	is	be	AUX
easat-7645	294	12	increasingly	increasingly	ADV
easat-7645	294	13	being	be	AUX
easat-7645	294	14	utilized	utilize	VERB
easat-7645	294	15	in	in	ADP
easat-7645	294	16	the	the	DET
easat-7645	294	17	e	e	PROPN
easat-7645	294	18	-	-	NOUN
easat-7645	294	19	commerce	commerce	NOUN
easat-7645	294	20	sector	sector	NOUN
easat-7645	294	21	in	in	ADP
easat-7645	294	22	vietnam	vietnam	PROPN
easat-7645	294	23	.	.	PUNCT
easat-7645	295	1	notably	notably	ADV
easat-7645	295	2	,	,	PUNCT
easat-7645	295	3	chatbot	chatbot	NOUN
easat-7645	295	4	models	model	NOUN
easat-7645	295	5	are	be	AUX
easat-7645	295	6	being	be	AUX
easat-7645	295	7	adopted	adopt	VERB
easat-7645	295	8	by	by	ADP
easat-7645	295	9	brands	brand	NOUN
easat-7645	295	10	to	to	PART
easat-7645	295	11	enhance	enhance	VERB
easat-7645	295	12	communication	communication	NOUN
easat-7645	295	13	with	with	ADP
easat-7645	295	14	customers	customer	NOUN
easat-7645	295	15	.	.	PUNCT
easat-7645	296	1	many	many	ADJ
easat-7645	296	2	brands	brand	NOUN
easat-7645	296	3	are	be	AUX
easat-7645	296	4	leveraging	leverage	VERB
easat-7645	296	5	these	these	DET
easat-7645	296	6	tools	tool	NOUN
easat-7645	296	7	to	to	PART
easat-7645	296	8	improve	improve	VERB
easat-7645	296	9	interactions	interaction	NOUN
easat-7645	296	10	with	with	ADP
easat-7645	296	11	their	their	PRON
easat-7645	296	12	target	target	NOUN
easat-7645	296	13	audiences	audience	NOUN
easat-7645	296	14	,	,	PUNCT
easat-7645	296	15	recommend	recommend	VERB
easat-7645	296	16	products	product	NOUN
easat-7645	296	17	,	,	PUNCT
easat-7645	296	18	and	and	CCONJ
easat-7645	296	19	facilitate	facilitate	NOUN
easat-7645	296	20	orders	order	NOUN
easat-7645	296	21	.	.	PUNCT
easat-7645	297	1	vietnam	vietnam	PROPN
easat-7645	297	2	's	's	PART
easat-7645	297	3	e	e	PROPN
easat-7645	297	4	-	-	NOUN
easat-7645	297	5	commerce	commerce	NOUN
easat-7645	297	6	market	market	NOUN
easat-7645	297	7	,	,	PUNCT
easat-7645	297	8	one	one	NUM
easat-7645	297	9	of	of	ADP
easat-7645	297	10	the	the	DET
easat-7645	297	11	fastest	fast	ADV
easat-7645	297	12	-	-	PUNCT
easat-7645	297	13	growing	grow	VERB
easat-7645	297	14	in	in	ADP
easat-7645	297	15	southeast	southeast	PROPN
easat-7645	297	16	asia	asia	PROPN
easat-7645	297	17	,	,	PUNCT
easat-7645	297	18	is	be	AUX
easat-7645	297	19	poised	poise	VERB
easat-7645	297	20	for	for	ADP
easat-7645	297	21	substantial	substantial	ADJ
easat-7645	297	22	expansion	expansion	NOUN
easat-7645	297	23	,	,	PUNCT
easat-7645	297	24	fueled	fuel	VERB
easat-7645	297	25	by	by	ADP
easat-7645	297	26	a	a	DET
easat-7645	297	27	rising	rise	VERB
easat-7645	297	28	digital	digital	ADJ
easat-7645	297	29	population	population	NOUN
easat-7645	297	30	and	and	CCONJ
easat-7645	297	31	increasing	increase	VERB
easat-7645	297	32	internet	internet	NOUN
easat-7645	297	33	penetration	penetration	NOUN
easat-7645	297	34	.	.	PUNCT
easat-7645	298	1	with	with	ADP
easat-7645	298	2	a	a	DET
easat-7645	298	3	favorable	favorable	ADJ
easat-7645	298	4	environment	environment	NOUN
easat-7645	298	5	for	for	ADP
easat-7645	298	6	e	e	NOUN
easat-7645	298	7	-	-	NOUN
easat-7645	298	8	commerce	commerce	NOUN
easat-7645	298	9	businesses	business	NOUN
easat-7645	298	10	,	,	PUNCT
easat-7645	298	11	vietnam	vietnam	PROPN
easat-7645	298	12	offers	offer	VERB
easat-7645	298	13	significant	significant	ADJ
easat-7645	298	14	growth	growth	NOUN
easat-7645	298	15	opportunities	opportunity	NOUN
easat-7645	298	16	.	.	PUNCT
easat-7645	299	1	in	in	ADP
easat-7645	299	2	the	the	DET
easat-7645	299	3	future	future	NOUN
easat-7645	299	4	,	,	PUNCT
easat-7645	299	5	ai	ai	VERB
easat-7645	299	6	could	could	AUX
easat-7645	299	7	be	be	AUX
easat-7645	299	8	further	far	ADV
easat-7645	299	9	applied	apply	VERB
easat-7645	299	10	through	through	ADP
easat-7645	299	11	sentiment	sentiment	NOUN
easat-7645	299	12	analysis	analysis	NOUN
easat-7645	299	13	across	across	ADP
easat-7645	299	14	various	various	ADJ
easat-7645	299	15	aspects	aspect	NOUN
easat-7645	299	16	such	such	ADJ
easat-7645	299	17	as	as	ADP
easat-7645	299	18	product	product	NOUN
easat-7645	299	19	descriptions	description	NOUN
easat-7645	299	20	,	,	PUNCT
easat-7645	299	21	perceived	perceive	VERB
easat-7645	299	22	value	value	NOUN
easat-7645	299	23	,	,	PUNCT
easat-7645	299	24	size	size	NOUN
easat-7645	299	25	guides	guide	NOUN
easat-7645	299	26	,	,	PUNCT
easat-7645	299	27	and	and	CCONJ
easat-7645	299	28	delivery	delivery	NOUN
easat-7645	299	29	practices	practice	NOUN
easat-7645	299	30	,	,	PUNCT
easat-7645	299	31	ultimately	ultimately	ADV
easat-7645	299	32	driving	drive	VERB
easat-7645	299	33	business	business	NOUN
easat-7645	299	34	performance	performance	NOUN
easat-7645	299	35	for	for	ADP
easat-7645	299	36	vietnamese	vietnamese	ADJ
easat-7645	299	37	e	e	NOUN
easat-7645	299	38	-	-	NOUN
easat-7645	299	39	retailers	retailer	NOUN
easat-7645	299	40	.	.	PUNCT
easat-7645	300	1	this	this	PRON
easat-7645	300	2	could	could	AUX
easat-7645	300	3	contribute	contribute	VERB
easat-7645	300	4	to	to	ADP
easat-7645	300	5	enhancing	enhance	VERB
easat-7645	300	6	customer	customer	NOUN
easat-7645	300	7	satisfaction	satisfaction	NOUN
easat-7645	300	8	and	and	CCONJ
easat-7645	300	9	proposing	propose	VERB
easat-7645	300	10	improvement	improvement	NOUN
easat-7645	300	11	strategies	strategy	NOUN
easat-7645	300	12	for	for	ADP
easat-7645	300	13	local	local	ADJ
easat-7645	300	14	sellers	seller	NOUN
easat-7645	300	15	on	on	ADP
easat-7645	300	16	popular	popular	ADJ
easat-7645	300	17	e	e	NOUN
easat-7645	300	18	-	-	NOUN
easat-7645	300	19	marketplaces	marketplace	NOUN
easat-7645	300	20	like	like	ADP
easat-7645	300	21	shopee	shopee	NOUN
easat-7645	300	22	and	and	CCONJ
easat-7645	300	23	lazada	lazada	NOUN
easat-7645	300	24	according	accord	VERB
easat-7645	300	25	to	to	ADP
easat-7645	300	26	nguyen	nguyen	NOUN
easat-7645	300	27	and	and	CCONJ
easat-7645	300	28	nguyen	nguyen	NOUN
easat-7645	301	1	[	[	X
easat-7645	301	2	88	88	NUM
easat-7645	301	3	]	]	PUNCT
easat-7645	301	4	.	.	PUNCT
easat-7645	302	1	shopee	shopee	PROPN
easat-7645	302	2	,	,	PUNCT
easat-7645	302	3	one	one	NUM
easat-7645	302	4	of	of	ADP
easat-7645	302	5	the	the	DET
easat-7645	302	6	most	most	ADV
easat-7645	302	7	popular	popular	ADJ
easat-7645	302	8	ecommerce	ecommerce	NOUN
easat-7645	302	9	platforms	platform	NOUN
easat-7645	302	10	in	in	ADP
easat-7645	302	11	vietnam	vietnam	PROPN
easat-7645	302	12	,	,	PUNCT
easat-7645	302	13	saw	see	VERB
easat-7645	302	14	high	high	ADJ
easat-7645	302	15	revenue	revenue	NOUN
easat-7645	302	16	from	from	ADP
easat-7645	302	17	the	the	DET
easat-7645	302	18	beauty	beauty	NOUN
easat-7645	302	19	and	and	CCONJ
easat-7645	302	20	women	woman	NOUN
easat-7645	302	21	's	's	PART
easat-7645	302	22	fashion	fashion	NOUN
easat-7645	302	23	categories	category	NOUN
easat-7645	302	24	,	,	PUNCT
easat-7645	302	25	which	which	PRON
easat-7645	302	26	attracted	attract	VERB
easat-7645	302	27	many	many	ADJ
easat-7645	302	28	buyers	buyer	NOUN
easat-7645	302	29	and	and	CCONJ
easat-7645	302	30	purchases	purchase	NOUN
easat-7645	302	31	in	in	ADP
easat-7645	302	32	early	early	ADJ
easat-7645	302	33	2022	2022	NUM
easat-7645	302	34	.	.	PUNCT
easat-7645	303	1	ai	ai	VERB
easat-7645	303	2	livestreamers	livestreamer	NOUN
easat-7645	303	3	are	be	AUX
easat-7645	303	4	also	also	ADV
easat-7645	303	5	gaining	gain	VERB
easat-7645	303	6	popularity	popularity	NOUN
easat-7645	303	7	in	in	ADP
easat-7645	303	8	china	china	PROPN
easat-7645	303	9	,	,	PUNCT
easat-7645	303	10	and	and	CCONJ
easat-7645	303	11	vietnam	vietnam	PROPN
easat-7645	303	12	is	be	AUX
easat-7645	303	13	expected	expect	VERB
easat-7645	303	14	to	to	PART
easat-7645	303	15	adopt	adopt	VERB
easat-7645	303	16	this	this	DET
easat-7645	303	17	model	model	NOUN
easat-7645	303	18	,	,	PUNCT
easat-7645	303	19	particularly	particularly	ADV
easat-7645	303	20	in	in	ADP
easat-7645	303	21	the	the	DET
easat-7645	303	22	fashion	fashion	NOUN
easat-7645	303	23	and	and	CCONJ
easat-7645	303	24	beauty	beauty	NOUN
easat-7645	303	25	sectors	sector	NOUN
easat-7645	303	26	,	,	PUNCT
easat-7645	303	27	which	which	PRON
easat-7645	303	28	are	be	AUX
easat-7645	303	29	prominent	prominent	ADJ
easat-7645	303	30	in	in	ADP
easat-7645	303	31	livestream	livestream	NOUN
easat-7645	303	32	sales	sale	NOUN
easat-7645	303	33	.	.	PUNCT
easat-7645	304	1	additionally	additionally	ADV
easat-7645	304	2	,	,	PUNCT
easat-7645	304	3	ai	ai	VERB
easat-7645	304	4	is	be	AUX
easat-7645	304	5	being	be	AUX
easat-7645	304	6	utilized	utilize	VERB
easat-7645	304	7	in	in	ADP
easat-7645	304	8	mobile	mobile	ADJ
easat-7645	304	9	applications	application	NOUN
easat-7645	304	10	for	for	ADP
easat-7645	304	11	customer	customer	NOUN
easat-7645	304	12	service	service	NOUN
easat-7645	304	13	.	.	PUNCT
easat-7645	305	1	however	however	ADV
easat-7645	305	2	,	,	PUNCT
easat-7645	305	3	despite	despite	SCONJ
easat-7645	305	4	many	many	ADJ
easat-7645	305	5	brands	brand	NOUN
easat-7645	305	6	claiming	claim	VERB
easat-7645	305	7	their	their	PRON
easat-7645	305	8	mobile	mobile	ADJ
easat-7645	305	9	apps	app	NOUN
easat-7645	305	10	utilize	utilize	VERB
easat-7645	305	11	the	the	DET
easat-7645	305	12	latest	late	ADJ
easat-7645	305	13	ai	ai	NOUN
easat-7645	305	14	technologies	technology	NOUN
easat-7645	305	15	,	,	PUNCT
easat-7645	305	16	younger	young	ADJ
easat-7645	305	17	consumers	consumer	NOUN
easat-7645	305	18	are	be	AUX
easat-7645	305	19	experiencing	experience	VERB
easat-7645	305	20	app	app	NOUN
easat-7645	305	21	fatigue	fatigue	NOUN
easat-7645	305	22	and	and	CCONJ
easat-7645	305	23	are	be	AUX
easat-7645	305	24	increasingly	increasingly	ADV
easat-7645	305	25	skeptical	skeptical	ADJ
easat-7645	305	26	of	of	ADP
easat-7645	305	27	the	the	DET
easat-7645	305	28	authenticity	authenticity	NOUN
easat-7645	305	29	of	of	ADP
easat-7645	305	30	this	this	DET
easat-7645	305	31	touchpoint	touchpoint	NOUN
easat-7645	305	32	by	by	ADP
easat-7645	305	33	vo	vo	PROPN
easat-7645	305	34	,	,	PUNCT
easat-7645	305	35	et	et	PROPN
easat-7645	305	36	al	al	PROPN
easat-7645	305	37	.	.	PUNCT
easat-7645	306	1	[	[	X
easat-7645	306	2	89	89	NUM
easat-7645	306	3	]	]	PUNCT
easat-7645	306	4	.	.	PUNCT
easat-7645	307	1	many	many	ADJ
easat-7645	307	2	questions	question	NOUN
easat-7645	307	3	remain	remain	VERB
easat-7645	307	4	regarding	regard	VERB
easat-7645	307	5	the	the	DET
easat-7645	307	6	application	application	NOUN
easat-7645	307	7	of	of	ADP
easat-7645	307	8	ai	ai	NOUN
easat-7645	307	9	in	in	ADP
easat-7645	307	10	the	the	DET
easat-7645	307	11	sales	sale	NOUN
easat-7645	307	12	models	model	NOUN
easat-7645	307	13	of	of	ADP
easat-7645	307	14	brands	brand	NOUN
easat-7645	307	15	in	in	ADP
easat-7645	307	16	vietnam	vietnam	PROPN
easat-7645	307	17	.	.	PUNCT
easat-7645	308	1	while	while	SCONJ
easat-7645	308	2	ai	ai	NOUN
easat-7645	308	3	can	can	AUX
easat-7645	308	4	create	create	VERB
easat-7645	308	5	significant	significant	ADJ
easat-7645	308	6	value	value	NOUN
easat-7645	308	7	,	,	PUNCT
easat-7645	308	8	it	it	PRON
easat-7645	308	9	may	may	AUX
easat-7645	308	10	also	also	ADV
easat-7645	308	11	lead	lead	VERB
easat-7645	308	12	to	to	ADP
easat-7645	308	13	customer	customer	NOUN
easat-7645	308	14	dissatisfaction	dissatisfaction	NOUN
easat-7645	308	15	.	.	PUNCT
easat-7645	309	1	unlike	unlike	ADP
easat-7645	309	2	humans	human	NOUN
easat-7645	309	3	,	,	PUNCT
easat-7645	309	4	ai	ai	VERB
easat-7645	309	5	lacks	lack	VERB
easat-7645	309	6	the	the	DET
easat-7645	309	7	ability	ability	NOUN
easat-7645	309	8	to	to	PART
easat-7645	309	9	empathize	empathize	VERB
easat-7645	309	10	,	,	PUNCT
easat-7645	309	11	which	which	PRON
easat-7645	309	12	can	can	AUX
easat-7645	309	13	lead	lead	VERB
easat-7645	309	14	to	to	ADP
easat-7645	309	15	customers	customer	NOUN
easat-7645	309	16	feeling	feel	VERB
easat-7645	309	17	undervalued	undervalue	VERB
easat-7645	309	18	and	and	CCONJ
easat-7645	309	19	disconnected	disconnected	ADJ
easat-7645	309	20	due	due	ADP
easat-7645	309	21	to	to	ADP
easat-7645	309	22	impersonal	impersonal	ADJ
easat-7645	309	23	interactions	interaction	NOUN
easat-7645	309	24	.	.	PUNCT
easat-7645	310	1	3.3	3.3	NUM
easat-7645	310	2	.	.	PUNCT
easat-7645	311	1	measurements	measurement	NOUN
easat-7645	311	2	this	this	DET
easat-7645	311	3	study	study	NOUN
easat-7645	311	4	is	be	AUX
easat-7645	311	5	quantitative	quantitative	ADJ
easat-7645	311	6	research	research	NOUN
easat-7645	311	7	aimed	aim	VERB
easat-7645	311	8	at	at	ADP
easat-7645	311	9	measuring	measure	VERB
easat-7645	311	10	and	and	CCONJ
easat-7645	311	11	investigating	investigate	VERB
easat-7645	311	12	the	the	DET
easat-7645	311	13	relationships	relationship	NOUN
easat-7645	311	14	between	between	ADP
easat-7645	311	15	variables	variable	NOUN
easat-7645	311	16	.	.	PUNCT
easat-7645	312	1	each	each	DET
easat-7645	312	2	variable	variable	NOUN
easat-7645	312	3	is	be	AUX
easat-7645	312	4	represented	represent	VERB
easat-7645	312	5	by	by	ADP
easat-7645	312	6	a	a	DET
easat-7645	312	7	set	set	NOUN
easat-7645	312	8	of	of	ADP
easat-7645	312	9	questions	question	NOUN
easat-7645	312	10	,	,	PUNCT
easat-7645	312	11	all	all	PRON
easat-7645	312	12	of	of	ADP
easat-7645	312	13	which	which	PRON
easat-7645	312	14	are	be	AUX
easat-7645	312	15	inherited	inherit	VERB
easat-7645	312	16	from	from	ADP
easat-7645	312	17	previous	previous	ADJ
easat-7645	312	18	studies	study	NOUN
easat-7645	312	19	.	.	PUNCT
easat-7645	313	1	interaction	interaction	NOUN
easat-7645	313	2	scale	scale	NOUN
easat-7645	313	3	,	,	PUNCT
easat-7645	313	4	information	information	NOUN
easat-7645	313	5	scale	scale	NOUN
easat-7645	313	6	,	,	PUNCT
easat-7645	313	7	accessibility	accessibility	NOUN
easat-7645	313	8	scale	scale	NOUN
easat-7645	313	9	,	,	PUNCT
easat-7645	313	10	customization	customization	NOUN
easat-7645	313	11	scale	scale	NOUN
easat-7645	313	12	and	and	CCONJ
easat-7645	313	13	brand	brand	NOUN
easat-7645	313	14	experience	experience	NOUN
easat-7645	313	15	scale	scale	NOUN
easat-7645	313	16	are	be	AUX
easat-7645	313	17	inherited	inherit	VERB
easat-7645	313	18	from	from	ADP
easat-7645	313	19	ho	ho	PROPN
easat-7645	313	20	and	and	CCONJ
easat-7645	313	21	chow	chow	PROPN
easat-7645	314	1	[	[	X
easat-7645	314	2	38	38	NUM
easat-7645	314	3	]	]	PUNCT
easat-7645	314	4	.	.	PUNCT
easat-7645	315	1	entertainment	entertainment	NOUN
easat-7645	315	2	scale	scale	NOUN
easat-7645	315	3	and	and	CCONJ
easat-7645	315	4	brand	brand	NOUN
easat-7645	315	5	loyalty	loyalty	NOUN
easat-7645	315	6	scale	scale	NOUN
easat-7645	315	7	are	be	AUX
easat-7645	315	8	inherited	inherit	VERB
easat-7645	315	9	from	from	ADP
easat-7645	315	10	cheng	cheng	PROPN
easat-7645	315	11	and	and	CCONJ
easat-7645	315	12	jiang	jiang	PROPN
easat-7645	316	1	[	[	X
easat-7645	316	2	13	13	NUM
easat-7645	316	3	]	]	PUNCT
easat-7645	316	4	.	.	PUNCT
easat-7645	317	1	brand	brand	NOUN
easat-7645	317	2	relationship	relationship	NOUN
easat-7645	317	3	scale	scale	NOUN
easat-7645	317	4	and	and	CCONJ
easat-7645	317	5	brand	brand	NOUN
easat-7645	317	6	trust	trust	NOUN
easat-7645	317	7	scale	scale	NOUN
easat-7645	317	8	are	be	AUX
easat-7645	317	9	inherited	inherit	VERB
easat-7645	317	10	from	from	ADP
easat-7645	317	11	habibi	habibi	PROPN
easat-7645	317	12	,	,	PUNCT
easat-7645	317	13	et	et	PROPN
easat-7645	317	14	al	al	PROPN
easat-7645	317	15	.	.	PUNCT
easat-7645	318	1	[	[	X
easat-7645	318	2	90	90	NUM
easat-7645	318	3	]	]	PUNCT
easat-7645	318	4	.	.	PUNCT
easat-7645	319	1	the	the	DET
easat-7645	319	2	study	study	NOUN
easat-7645	319	3	then	then	ADV
easat-7645	319	4	defines	define	VERB
easat-7645	319	5	each	each	DET
easat-7645	319	6	construct	construct	NOUN
easat-7645	319	7	using	use	VERB
easat-7645	319	8	a	a	DET
easat-7645	319	9	five	five	NUM
easat-7645	319	10	-	-	PUNCT
easat-7645	319	11	point	point	NOUN
easat-7645	319	12	likert	likert	ADJ
easat-7645	319	13	scale	scale	NOUN
easat-7645	319	14	,	,	PUNCT
easat-7645	319	15	ranging	range	VERB
easat-7645	319	16	from	from	ADP
easat-7645	319	17	'	'	PUNCT
easat-7645	319	18	strongly	strongly	ADV
easat-7645	319	19	disagree	disagree	VERB
easat-7645	319	20	'	'	PUNCT
easat-7645	319	21	(	(	PUNCT
easat-7645	319	22	1	1	NUM
easat-7645	319	23	)	)	PUNCT
easat-7645	319	24	,	,	PUNCT
easat-7645	319	25	'	'	PUNCT
easat-7645	319	26	disagree	disagree	VERB
easat-7645	319	27	'	'	PUNCT
easat-7645	319	28	(	(	PUNCT
easat-7645	319	29	2	2	NUM
easat-7645	319	30	)	)	PUNCT
easat-7645	319	31	,	,	PUNCT
easat-7645	319	32	'	'	PUNCT
easat-7645	319	33	neutral	neutral	ADJ
easat-7645	319	34	'	'	PUNCT
easat-7645	319	35	(	(	PUNCT
easat-7645	319	36	3	3	NUM
easat-7645	319	37	)	)	PUNCT
easat-7645	319	38	,	,	PUNCT
easat-7645	319	39	'	'	PUNCT
easat-7645	319	40	agree	agree	VERB
easat-7645	319	41	'	'	PUNCT
easat-7645	319	42	(	(	PUNCT
easat-7645	319	43	4	4	NUM
easat-7645	319	44	)	)	PUNCT
easat-7645	319	45	,	,	PUNCT
easat-7645	319	46	to	to	PART
easat-7645	319	47	'	'	PUNCT
easat-7645	319	48	strongly	strongly	ADV
easat-7645	319	49	agree	agree	VERB
easat-7645	319	50	'	'	PUNCT
easat-7645	319	51	(	(	PUNCT
easat-7645	319	52	5	5	NUM
easat-7645	319	53	)	)	PUNCT
easat-7645	319	54	.	.	PUNCT
easat-7645	320	1	3.4	3.4	NUM
easat-7645	320	2	.	.	PUNCT
easat-7645	320	3	sample	sample	NOUN
easat-7645	320	4	and	and	CCONJ
easat-7645	320	5	data	datum	NOUN
easat-7645	320	6	collection	collection	NOUN
easat-7645	320	7	the	the	DET
easat-7645	320	8	sample	sample	NOUN
easat-7645	320	9	for	for	ADP
easat-7645	320	10	this	this	DET
easat-7645	320	11	study	study	NOUN
easat-7645	320	12	was	be	AUX
easat-7645	320	13	selected	select	VERB
easat-7645	320	14	using	use	VERB
easat-7645	320	15	a	a	DET
easat-7645	320	16	non	non	ADJ
easat-7645	320	17	-	-	ADJ
easat-7645	320	18	probability	probability	ADJ
easat-7645	320	19	sampling	sampling	NOUN
easat-7645	320	20	method	method	NOUN
easat-7645	320	21	,	,	PUNCT
easat-7645	320	22	specifically	specifically	ADV
easat-7645	320	23	purposive	purposive	ADJ
easat-7645	320	24	sampling	sampling	NOUN
easat-7645	320	25	.	.	PUNCT
easat-7645	321	1	following	follow	VERB
easat-7645	321	2	the	the	DET
easat-7645	321	3	screening	screening	NOUN
easat-7645	321	4	and	and	CCONJ
easat-7645	321	5	profiling	profiling	NOUN
easat-7645	321	6	of	of	ADP
easat-7645	321	7	the	the	DET
easat-7645	321	8	population	population	NOUN
easat-7645	321	9	,	,	PUNCT
easat-7645	321	10	not	not	PART
easat-7645	321	11	all	all	DET
easat-7645	321	12	potential	potential	ADJ
easat-7645	321	13	participants	participant	NOUN
easat-7645	321	14	met	meet	VERB
easat-7645	321	15	the	the	DET
easat-7645	321	16	criteria	criterion	NOUN
easat-7645	321	17	for	for	ADP
easat-7645	321	18	inclusion	inclusion	NOUN
easat-7645	321	19	in	in	ADP
easat-7645	321	20	the	the	DET
easat-7645	321	21	study	study	NOUN
easat-7645	321	22	.	.	PUNCT
easat-7645	322	1	purposive	purposive	ADJ
easat-7645	322	2	sampling	sampling	NOUN
easat-7645	322	3	is	be	AUX
easat-7645	322	4	a	a	DET
easat-7645	322	5	method	method	NOUN
easat-7645	322	6	of	of	ADP
easat-7645	322	7	sample	sample	NOUN
easat-7645	322	8	selection	selection	NOUN
easat-7645	322	9	based	base	VERB
easat-7645	322	10	on	on	ADP
easat-7645	322	11	specific	specific	ADJ
easat-7645	322	12	criteria	criterion	NOUN
easat-7645	322	13	or	or	CCONJ
easat-7645	322	14	considerations	consideration	NOUN
easat-7645	322	15	to	to	PART
easat-7645	322	16	ensure	ensure	VERB
easat-7645	322	17	the	the	DET
easat-7645	322	18	collection	collection	NOUN
easat-7645	322	19	of	of	ADP
easat-7645	322	20	relevant	relevant	ADJ
easat-7645	322	21	and	and	CCONJ
easat-7645	322	22	comprehensive	comprehensive	ADJ
easat-7645	322	23	data	datum	NOUN
easat-7645	322	24	for	for	ADP
easat-7645	322	25	the	the	DET
easat-7645	322	26	research	research	NOUN
easat-7645	322	27	.	.	PUNCT
easat-7645	323	1	the	the	DET
easat-7645	323	2	inclusion	inclusion	NOUN
easat-7645	323	3	criteria	criterion	NOUN
easat-7645	323	4	for	for	ADP
easat-7645	323	5	this	this	DET
easat-7645	323	6	study	study	NOUN
easat-7645	323	7	were	be	AUX
easat-7645	323	8	:	:	PUNCT
easat-7645	323	9	(	(	PUNCT
easat-7645	323	10	1	1	X
easat-7645	323	11	)	)	PUNCT
easat-7645	323	12	individuals	individual	NOUN
easat-7645	323	13	who	who	PRON
easat-7645	323	14	have	have	VERB
easat-7645	323	15	3055	3055	NUM
easat-7645	323	16	edelweiss	edelweiss	PROPN
easat-7645	323	17	applied	apply	VERB
easat-7645	323	18	science	science	NOUN
easat-7645	323	19	and	and	CCONJ
easat-7645	323	20	technology	technology	NOUN
easat-7645	323	21	issn	issn	PROPN
easat-7645	323	22	:	:	PUNCT
easat-7645	323	23	2576	2576	NUM
easat-7645	323	24	-	-	SYM
easat-7645	323	25	8484	8484	NUM
easat-7645	323	26	vol	vol	NOUN
easat-7645	323	27	.	.	PROPN
easat-7645	324	1	9	9	NUM
easat-7645	324	2	,	,	PUNCT
easat-7645	324	3	no	no	INTJ
easat-7645	324	4	.	.	NOUN
easat-7645	324	5	5	5	NUM
easat-7645	324	6	:	:	PUNCT
easat-7645	324	7	3046	3046	NUM
easat-7645	324	8	-	-	SYM
easat-7645	324	9	3066	3066	NUM
easat-7645	324	10	,	,	PUNCT
easat-7645	324	11	2025	2025	NUM
easat-7645	324	12	doi	doi	NOUN
easat-7645	324	13	:	:	PUNCT
easat-7645	324	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	324	15	©	©	PROPN
easat-7645	324	16	2025	2025	NUM
easat-7645	324	17	by	by	ADP
easat-7645	324	18	the	the	DET
easat-7645	324	19	authors	author	NOUN
easat-7645	324	20	;	;	PUNCT
easat-7645	324	21	licensee	licensee	PROPN
easat-7645	324	22	learning	learning	NOUN
easat-7645	324	23	gate	gate	NOUN
easat-7645	324	24	engaged	engage	VERB
easat-7645	324	25	in	in	ADP
easat-7645	324	26	shopping	shopping	NOUN
easat-7645	324	27	behavior	behavior	NOUN
easat-7645	324	28	on	on	ADP
easat-7645	324	29	e	e	NOUN
easat-7645	324	30	-	-	NOUN
easat-7645	324	31	commerce	commerce	NOUN
easat-7645	324	32	platforms	platform	NOUN
easat-7645	324	33	such	such	ADJ
easat-7645	324	34	as	as	ADP
easat-7645	324	35	shopee	shopee	NOUN
easat-7645	324	36	,	,	PUNCT
easat-7645	324	37	lazada	lazada	NOUN
easat-7645	324	38	,	,	PUNCT
easat-7645	324	39	and	and	CCONJ
easat-7645	324	40	tiktok	tiktok	ADJ
easat-7645	324	41	shop	shop	NOUN
easat-7645	324	42	in	in	ADP
easat-7645	324	43	vietnam	vietnam	PROPN
easat-7645	324	44	;	;	PUNCT
easat-7645	324	45	(	(	PUNCT
easat-7645	324	46	2	2	X
easat-7645	324	47	)	)	PUNCT
easat-7645	324	48	customers	customer	NOUN
easat-7645	324	49	who	who	PRON
easat-7645	324	50	purchase	purchase	VERB
easat-7645	324	51	fashion	fashion	NOUN
easat-7645	324	52	products	product	NOUN
easat-7645	324	53	on	on	ADP
easat-7645	324	54	these	these	DET
easat-7645	324	55	platforms	platform	NOUN
easat-7645	324	56	;	;	PUNCT
easat-7645	324	57	and	and	CCONJ
easat-7645	324	58	(	(	PUNCT
easat-7645	324	59	3	3	X
easat-7645	324	60	)	)	PUNCT
easat-7645	324	61	individuals	individual	NOUN
easat-7645	324	62	who	who	PRON
easat-7645	324	63	have	have	AUX
easat-7645	324	64	utilized	utilize	VERB
easat-7645	324	65	ai	ai	ADJ
easat-7645	324	66	-	-	PUNCT
easat-7645	324	67	driven	drive	VERB
easat-7645	324	68	services	service	NOUN
easat-7645	324	69	and	and	CCONJ
easat-7645	324	70	features	feature	NOUN
easat-7645	324	71	offered	offer	VERB
easat-7645	324	72	by	by	ADP
easat-7645	324	73	these	these	DET
easat-7645	324	74	platforms	platform	NOUN
easat-7645	324	75	.	.	PUNCT
easat-7645	325	1	a	a	DET
easat-7645	325	2	total	total	NOUN
easat-7645	325	3	of	of	ADP
easat-7645	325	4	421	421	NUM
easat-7645	325	5	questionnaires	questionnaire	NOUN
easat-7645	325	6	were	be	AUX
easat-7645	325	7	collected	collect	VERB
easat-7645	325	8	over	over	ADP
easat-7645	325	9	a	a	DET
easat-7645	325	10	three	three	NUM
easat-7645	325	11	-	-	PUNCT
easat-7645	325	12	month	month	NOUN
easat-7645	325	13	period	period	NOUN
easat-7645	325	14	from	from	ADP
easat-7645	325	15	october	october	PROPN
easat-7645	325	16	to	to	ADP
easat-7645	325	17	december	december	PROPN
easat-7645	325	18	2024	2024	NUM
easat-7645	325	19	.	.	PUNCT
easat-7645	326	1	after	after	ADP
easat-7645	326	2	screening	screen	VERB
easat-7645	326	3	for	for	ADP
easat-7645	326	4	incomplete	incomplete	ADJ
easat-7645	326	5	or	or	CCONJ
easat-7645	326	6	inconsistent	inconsistent	ADJ
easat-7645	326	7	responses	response	NOUN
easat-7645	326	8	,	,	PUNCT
easat-7645	326	9	38	38	NUM
easat-7645	326	10	questionnaires	questionnaire	NOUN
easat-7645	326	11	were	be	AUX
easat-7645	326	12	deemed	deem	VERB
easat-7645	326	13	invalid	invalid	ADJ
easat-7645	326	14	and	and	CCONJ
easat-7645	326	15	removed	remove	VERB
easat-7645	326	16	.	.	PUNCT
easat-7645	327	1	consequently	consequently	ADV
easat-7645	327	2	,	,	PUNCT
easat-7645	327	3	383	383	NUM
easat-7645	327	4	valid	valid	ADJ
easat-7645	327	5	responses	response	NOUN
easat-7645	327	6	were	be	AUX
easat-7645	327	7	retained	retain	VERB
easat-7645	327	8	for	for	ADP
easat-7645	327	9	analysis	analysis	NOUN
easat-7645	327	10	.	.	PUNCT
easat-7645	328	1	3.5	3.5	NUM
easat-7645	328	2	.	.	PUNCT
easat-7645	329	1	data	datum	NOUN
easat-7645	329	2	analysis	analysis	NOUN
easat-7645	329	3	the	the	DET
easat-7645	329	4	collected	collect	VERB
easat-7645	329	5	data	datum	NOUN
easat-7645	329	6	is	be	AUX
easat-7645	329	7	analyzed	analyze	VERB
easat-7645	329	8	using	use	VERB
easat-7645	329	9	the	the	DET
easat-7645	329	10	partial	partial	ADJ
easat-7645	329	11	least	least	ADJ
easat-7645	329	12	squares	square	NOUN
easat-7645	329	13	structural	structural	ADJ
easat-7645	329	14	equation	equation	NOUN
easat-7645	329	15	modeling	modeling	NOUN
easat-7645	329	16	(	(	PUNCT
easat-7645	329	17	plssem	plssem	NOUN
easat-7645	329	18	)	)	PUNCT
easat-7645	329	19	method	method	NOUN
easat-7645	329	20	via	via	ADP
easat-7645	329	21	smartpls4	smartpls4	PROPN
easat-7645	329	22	software	software	NOUN
easat-7645	329	23	,	,	PUNCT
easat-7645	329	24	focusing	focus	VERB
easat-7645	329	25	on	on	ADP
easat-7645	329	26	both	both	PRON
easat-7645	329	27	measurement	measurement	NOUN
easat-7645	329	28	model	model	NOUN
easat-7645	329	29	analysis	analysis	NOUN
easat-7645	329	30	and	and	CCONJ
easat-7645	329	31	structural	structural	ADJ
easat-7645	329	32	model	model	NOUN
easat-7645	329	33	analysis	analysis	NOUN
easat-7645	329	34	.	.	PUNCT
easat-7645	330	1	pls	pls	INTJ
easat-7645	330	2	-	-	PUNCT
easat-7645	330	3	sem	sem	PROPN
easat-7645	330	4	is	be	AUX
easat-7645	330	5	chosen	choose	VERB
easat-7645	330	6	for	for	ADP
easat-7645	330	7	this	this	DET
easat-7645	330	8	research	research	NOUN
easat-7645	330	9	due	due	ADP
easat-7645	330	10	to	to	ADP
easat-7645	330	11	the	the	DET
easat-7645	330	12	presence	presence	NOUN
easat-7645	330	13	of	of	ADP
easat-7645	330	14	multiple	multiple	ADJ
easat-7645	330	15	independent	independent	ADJ
easat-7645	330	16	and	and	CCONJ
easat-7645	330	17	dependent	dependent	ADJ
easat-7645	330	18	variables	variable	NOUN
easat-7645	330	19	,	,	PUNCT
easat-7645	330	20	complex	complex	ADJ
easat-7645	330	21	relationships	relationship	NOUN
easat-7645	330	22	among	among	ADP
easat-7645	330	23	them	they	PRON
easat-7645	330	24	,	,	PUNCT
easat-7645	330	25	and	and	CCONJ
easat-7645	330	26	their	their	PRON
easat-7645	330	27	interdependence	interdependence	NOUN
easat-7645	330	28	.	.	PUNCT
easat-7645	331	1	this	this	DET
easat-7645	331	2	approach	approach	NOUN
easat-7645	331	3	enables	enable	VERB
easat-7645	331	4	the	the	DET
easat-7645	331	5	examination	examination	NOUN
easat-7645	331	6	of	of	ADP
easat-7645	331	7	the	the	DET
easat-7645	331	8	relationships	relationship	NOUN
easat-7645	331	9	between	between	ADP
easat-7645	331	10	variables	variable	NOUN
easat-7645	331	11	simultaneously	simultaneously	ADV
easat-7645	331	12	.	.	PUNCT
easat-7645	332	1	table	table	NOUN
easat-7645	332	2	1	1	NUM
easat-7645	332	3	.	.	PUNCT
easat-7645	333	1	demographic	demographic	ADJ
easat-7645	333	2	profile	profile	NOUN
easat-7645	333	3	of	of	ADP
easat-7645	333	4	the	the	DET
easat-7645	333	5	respondents	respondent	NOUN
easat-7645	333	6	(	(	PUNCT
easat-7645	333	7	n=383	n=383	PROPN
easat-7645	333	8	)	)	PUNCT
easat-7645	333	9	.	.	PUNCT
easat-7645	334	1	variable	variable	ADJ
easat-7645	334	2	range	range	NOUN
easat-7645	334	3	frequency	frequency	NOUN
easat-7645	334	4	percent	percent	NOUN
easat-7645	334	5	gender	gender	NOUN
easat-7645	334	6	male	male	NOUN
easat-7645	334	7	133	133	NUM
easat-7645	334	8	34.73	34.73	NUM
easat-7645	334	9	female	female	ADJ
easat-7645	334	10	250	250	NUM
easat-7645	334	11	65.27	65.27	NUM
easat-7645	334	12	age	age	NOUN
easat-7645	334	13	under	under	ADP
easat-7645	334	14	18	18	NUM
easat-7645	334	15	0	0	NUM
easat-7645	334	16	0	0	NUM
easat-7645	334	17	18	18	NUM
easat-7645	334	18	30	30	NUM
easat-7645	334	19	272	272	NUM
easat-7645	334	20	71.02	71.02	NUM
easat-7645	334	21	31	31	NUM
easat-7645	334	22	40	40	NUM
easat-7645	334	23	68	68	NUM
easat-7645	334	24	17.75	17.75	NUM
easat-7645	334	25	40	40	NUM
easat-7645	334	26	50	50	NUM
easat-7645	334	27	38	38	NUM
easat-7645	334	28	9.92	9.92	NUM
easat-7645	334	29	above	above	ADP
easat-7645	334	30	50	50	NUM
easat-7645	334	31	5	5	NUM
easat-7645	334	32	1.31	1.31	NUM
easat-7645	334	33	occupation	occupation	NOUN
easat-7645	334	34	professional	professional	ADJ
easat-7645	334	35	/	/	SYM
easat-7645	334	36	consultant	consultant	NOUN
easat-7645	334	37	44	44	NUM
easat-7645	334	38	11.49	11.49	NUM
easat-7645	334	39	academic	academic	NOUN
easat-7645	334	40	22	22	NUM
easat-7645	334	41	5.74	5.74	NUM
easat-7645	334	42	technician	technician	ADJ
easat-7645	334	43	/	/	SYM
easat-7645	334	44	operator	operator	NOUN
easat-7645	334	45	71	71	NUM
easat-7645	334	46	18.54	18.54	NUM
easat-7645	334	47	manager	manager	NOUN
easat-7645	334	48	/	/	SYM
easat-7645	334	49	executive	executive	NOUN
easat-7645	334	50	62	62	NUM
easat-7645	334	51	16.19	16.19	NUM
easat-7645	334	52	retired	retire	VERB
easat-7645	334	53	0	0	NUM
easat-7645	334	54	0	0	NUM
easat-7645	334	55	housewife	housewife	NOUN
easat-7645	334	56	0	0	NUM
easat-7645	334	57	0	0	NUM
easat-7645	334	58	student	student	NOUN
easat-7645	334	59	164	164	NUM
easat-7645	334	60	42.82	42.82	NUM
easat-7645	334	61	unemployed	unemployed	ADJ
easat-7645	334	62	20	20	NUM
easat-7645	334	63	5.22	5.22	NUM
easat-7645	334	64	other	other	ADJ
easat-7645	334	65	0	0	NUM
easat-7645	334	66	0	0	NUM
easat-7645	334	67	monthly	monthly	ADJ
easat-7645	334	68	income	income	NOUN
easat-7645	334	69	below	below	ADP
easat-7645	334	70	10	10	NUM
easat-7645	334	71	millions	million	NOUN
easat-7645	334	72	vnd	vnd	PROPN
easat-7645	334	73	189	189	NUM
easat-7645	334	74	49.35	49.35	NUM
easat-7645	334	75	10	10	NUM
easat-7645	334	76	below	below	ADP
easat-7645	334	77	20	20	NUM
easat-7645	334	78	millions	million	NOUN
easat-7645	334	79	vnd	vnd	PROPN
easat-7645	334	80	111	111	NUM
easat-7645	334	81	28.98	28.98	NUM
easat-7645	334	82	20	20	NUM
easat-7645	334	83	below	below	ADP
easat-7645	334	84	30	30	NUM
easat-7645	334	85	millions	million	NOUN
easat-7645	334	86	vnd	vnd	PROPN
easat-7645	334	87	64	64	NUM
easat-7645	334	88	16.71	16.71	NUM
easat-7645	334	89	30	30	NUM
easat-7645	334	90	millions	million	NOUN
easat-7645	334	91	vnd	vnd	PROPN
easat-7645	334	92	or	or	CCONJ
easat-7645	334	93	above	above	ADP
easat-7645	334	94	19	19	NUM
easat-7645	334	95	4.96	4.96	NUM
easat-7645	334	96	4	4	NUM
easat-7645	334	97	.	.	PUNCT
easat-7645	334	98	results	result	VERB
easat-7645	334	99	4.1	4.1	NUM
easat-7645	334	100	.	.	PUNCT
easat-7645	335	1	demographic	demographic	ADJ
easat-7645	335	2	profiles	profile	NOUN
easat-7645	335	3	based	base	VERB
easat-7645	335	4	on	on	ADP
easat-7645	335	5	responses	response	NOUN
easat-7645	335	6	from	from	ADP
easat-7645	335	7	383	383	NUM
easat-7645	335	8	consumers	consumer	NOUN
easat-7645	335	9	in	in	ADP
easat-7645	335	10	vietnam	vietnam	PROPN
easat-7645	335	11	(	(	PUNCT
easat-7645	335	12	table	table	NOUN
easat-7645	335	13	1	1	NUM
easat-7645	335	14	)	)	PUNCT
easat-7645	335	15	,	,	PUNCT
easat-7645	335	16	the	the	DET
easat-7645	335	17	majority	majority	NOUN
easat-7645	335	18	were	be	AUX
easat-7645	335	19	female	female	ADJ
easat-7645	335	20	,	,	PUNCT
easat-7645	335	21	with	with	ADP
easat-7645	335	22	250	250	NUM
easat-7645	335	23	individuals	individual	NOUN
easat-7645	335	24	(	(	PUNCT
easat-7645	335	25	65.27	65.27	NUM
easat-7645	335	26	%	%	NOUN
easat-7645	335	27	)	)	PUNCT
easat-7645	335	28	,	,	PUNCT
easat-7645	335	29	while	while	SCONJ
easat-7645	335	30	males	male	NOUN
easat-7645	335	31	accounted	account	VERB
easat-7645	335	32	for	for	ADP
easat-7645	335	33	133	133	NUM
easat-7645	335	34	individuals	individual	NOUN
easat-7645	335	35	(	(	PUNCT
easat-7645	335	36	34.73	34.73	NUM
easat-7645	335	37	%	%	NOUN
easat-7645	335	38	)	)	PUNCT
easat-7645	335	39	.	.	PUNCT
easat-7645	336	1	regarding	regard	VERB
easat-7645	336	2	age	age	NOUN
easat-7645	336	3	,	,	PUNCT
easat-7645	336	4	the	the	DET
easat-7645	336	5	group	group	NOUN
easat-7645	336	6	aged	age	VERB
easat-7645	336	7	18–30	18–30	PROPN
easat-7645	336	8	made	make	VERB
easat-7645	336	9	up	up	ADP
easat-7645	336	10	the	the	DET
easat-7645	336	11	largest	large	ADJ
easat-7645	336	12	proportion	proportion	NOUN
easat-7645	336	13	with	with	ADP
easat-7645	336	14	272	272	NUM
easat-7645	336	15	individuals	individual	NOUN
easat-7645	336	16	(	(	PUNCT
easat-7645	336	17	71.02	71.02	NUM
easat-7645	336	18	%	%	NOUN
easat-7645	336	19	)	)	PUNCT
easat-7645	336	20	,	,	PUNCT
easat-7645	336	21	followed	follow	VERB
easat-7645	336	22	by	by	ADP
easat-7645	336	23	the	the	DET
easat-7645	336	24	31–40	31–40	NUM
easat-7645	336	25	age	age	NOUN
easat-7645	336	26	group	group	NOUN
easat-7645	336	27	with	with	ADP
easat-7645	336	28	68	68	NUM
easat-7645	336	29	individuals	individual	NOUN
easat-7645	336	30	(	(	PUNCT
easat-7645	336	31	17.75	17.75	NUM
easat-7645	336	32	%	%	NOUN
easat-7645	336	33	)	)	PUNCT
easat-7645	336	34	,	,	PUNCT
easat-7645	336	35	the	the	DET
easat-7645	336	36	40–50	40–50	NUM
easat-7645	336	37	age	age	NOUN
easat-7645	336	38	group	group	NOUN
easat-7645	336	39	with	with	ADP
easat-7645	336	40	38	38	NUM
easat-7645	336	41	individuals	individual	NOUN
easat-7645	336	42	(	(	PUNCT
easat-7645	336	43	9.92	9.92	NUM
easat-7645	336	44	%	%	NOUN
easat-7645	336	45	)	)	PUNCT
easat-7645	336	46	,	,	PUNCT
easat-7645	336	47	and	and	CCONJ
easat-7645	336	48	those	those	PRON
easat-7645	336	49	above	above	ADP
easat-7645	336	50	50	50	NUM
easat-7645	336	51	years	year	NOUN
easat-7645	336	52	old	old	ADJ
easat-7645	336	53	with	with	ADP
easat-7645	336	54	5	5	NUM
easat-7645	336	55	individuals	individual	NOUN
easat-7645	336	56	(	(	PUNCT
easat-7645	336	57	1.31	1.31	NUM
easat-7645	336	58	%	%	NOUN
easat-7645	336	59	)	)	PUNCT
easat-7645	336	60	.	.	PUNCT
easat-7645	337	1	in	in	ADP
easat-7645	337	2	terms	term	NOUN
easat-7645	337	3	of	of	ADP
easat-7645	337	4	occupation	occupation	NOUN
easat-7645	337	5	,	,	PUNCT
easat-7645	337	6	students	student	NOUN
easat-7645	337	7	made	make	VERB
easat-7645	337	8	up	up	ADP
easat-7645	337	9	the	the	DET
easat-7645	337	10	largest	large	ADJ
easat-7645	337	11	group	group	NOUN
easat-7645	337	12	with	with	ADP
easat-7645	337	13	164	164	NUM
easat-7645	337	14	individuals	individual	NOUN
easat-7645	337	15	(	(	PUNCT
easat-7645	337	16	42.82	42.82	NUM
easat-7645	337	17	%	%	NOUN
easat-7645	337	18	)	)	PUNCT
easat-7645	337	19	,	,	PUNCT
easat-7645	337	20	followed	follow	VERB
easat-7645	337	21	by	by	ADP
easat-7645	337	22	technicians	technician	NOUN
easat-7645	337	23	/	/	SYM
easat-7645	337	24	operators	operator	NOUN
easat-7645	337	25	with	with	ADP
easat-7645	337	26	71	71	NUM
easat-7645	337	27	individuals	individual	NOUN
easat-7645	337	28	(	(	PUNCT
easat-7645	337	29	18.54	18.54	NUM
easat-7645	337	30	%	%	NOUN
easat-7645	337	31	)	)	PUNCT
easat-7645	337	32	,	,	PUNCT
easat-7645	337	33	managers	manager	NOUN
easat-7645	337	34	/	/	SYM
easat-7645	337	35	executives	executive	NOUN
easat-7645	337	36	with	with	ADP
easat-7645	337	37	62	62	NUM
easat-7645	337	38	individuals	individual	NOUN
easat-7645	337	39	(	(	PUNCT
easat-7645	337	40	16.19	16.19	NUM
easat-7645	337	41	%	%	NOUN
easat-7645	337	42	)	)	PUNCT
easat-7645	337	43	,	,	PUNCT
easat-7645	337	44	and	and	CCONJ
easat-7645	337	45	professionals	professional	NOUN
easat-7645	337	46	/	/	SYM
easat-7645	337	47	consultants	consultant	NOUN
easat-7645	337	48	with	with	ADP
easat-7645	337	49	44	44	NUM
easat-7645	337	50	individuals	individual	NOUN
easat-7645	337	51	(	(	PUNCT
easat-7645	337	52	11.49	11.49	NUM
easat-7645	337	53	%	%	NOUN
easat-7645	337	54	)	)	PUNCT
easat-7645	337	55	.	.	PUNCT
easat-7645	338	1	other	other	ADJ
easat-7645	338	2	categories	category	NOUN
easat-7645	338	3	,	,	PUNCT
easat-7645	338	4	such	such	ADJ
easat-7645	338	5	as	as	ADP
easat-7645	338	6	academics	academic	NOUN
easat-7645	338	7	,	,	PUNCT
easat-7645	338	8	unemployed	unemployed	ADJ
easat-7645	338	9	individuals	individual	NOUN
easat-7645	338	10	,	,	PUNCT
easat-7645	338	11	homemakers	homemaker	NOUN
easat-7645	338	12	,	,	PUNCT
easat-7645	338	13	and	and	CCONJ
easat-7645	338	14	retirees	retiree	NOUN
easat-7645	338	15	,	,	PUNCT
easat-7645	338	16	had	have	VERB
easat-7645	338	17	either	either	CCONJ
easat-7645	338	18	minimal	minimal	ADJ
easat-7645	338	19	representation	representation	NOUN
easat-7645	338	20	or	or	CCONJ
easat-7645	338	21	none	none	NOUN
easat-7645	338	22	at	at	ADV
easat-7645	338	23	all	all	ADV
easat-7645	338	24	.	.	PUNCT
easat-7645	339	1	regarding	regard	VERB
easat-7645	339	2	monthly	monthly	ADJ
easat-7645	339	3	income	income	NOUN
easat-7645	339	4	,	,	PUNCT
easat-7645	339	5	nearly	nearly	ADV
easat-7645	339	6	half	half	NOUN
easat-7645	339	7	of	of	ADP
easat-7645	339	8	the	the	DET
easat-7645	339	9	participants	participant	NOUN
easat-7645	339	10	(	(	PUNCT
easat-7645	339	11	189	189	NUM
easat-7645	339	12	individuals	individual	NOUN
easat-7645	339	13	,	,	PUNCT
easat-7645	339	14	49.35	49.35	NUM
easat-7645	339	15	%	%	NOUN
easat-7645	339	16	)	)	PUNCT
easat-7645	339	17	had	have	VERB
easat-7645	339	18	an	an	DET
easat-7645	339	19	income	income	NOUN
easat-7645	339	20	below	below	ADP
easat-7645	339	21	10	10	NUM
easat-7645	339	22	million	million	NUM
easat-7645	339	23	vnd	vnd	NOUN
easat-7645	339	24	.	.	PUNCT
easat-7645	340	1	this	this	PRON
easat-7645	340	2	was	be	AUX
easat-7645	340	3	followed	follow	VERB
easat-7645	340	4	by	by	ADP
easat-7645	340	5	111	111	NUM
easat-7645	340	6	individuals	individual	NOUN
easat-7645	340	7	(	(	PUNCT
easat-7645	340	8	28.98	28.98	NUM
easat-7645	340	9	%	%	NOUN
easat-7645	340	10	)	)	PUNCT
easat-7645	340	11	earning	earn	VERB
easat-7645	340	12	between	between	ADP
easat-7645	340	13	10	10	NUM
easat-7645	340	14	and	and	CCONJ
easat-7645	340	15	20	20	NUM
easat-7645	340	16	million	million	NUM
easat-7645	340	17	vnd	vnd	PROPN
easat-7645	340	18	,	,	PUNCT
easat-7645	340	19	64	64	NUM
easat-7645	340	20	individuals	individual	NOUN
easat-7645	340	21	(	(	PUNCT
easat-7645	340	22	16.71	16.71	NUM
easat-7645	340	23	%	%	NOUN
easat-7645	340	24	)	)	PUNCT
easat-7645	340	25	earning	earn	VERB
easat-7645	340	26	between	between	ADP
easat-7645	340	27	20	20	NUM
easat-7645	340	28	and	and	CCONJ
easat-7645	340	29	30	30	NUM
easat-7645	340	30	million	million	NUM
easat-7645	340	31	vnd	vnd	PROPN
easat-7645	340	32	,	,	PUNCT
easat-7645	340	33	and	and	CCONJ
easat-7645	340	34	19	19	NUM
easat-7645	340	35	individuals	individual	NOUN
easat-7645	340	36	(	(	PUNCT
easat-7645	340	37	4.96	4.96	NUM
easat-7645	340	38	%	%	NOUN
easat-7645	340	39	)	)	PUNCT
easat-7645	340	40	earning	earn	VERB
easat-7645	340	41	above	above	ADP
easat-7645	340	42	30	30	NUM
easat-7645	340	43	million	million	NUM
easat-7645	340	44	vnd	vnd	PROPN
easat-7645	340	45	.	.	PUNCT
easat-7645	341	1	3056	3056	NUM
easat-7645	341	2	edelweiss	edelweiss	PROPN
easat-7645	341	3	applied	apply	VERB
easat-7645	341	4	science	science	NOUN
easat-7645	341	5	and	and	CCONJ
easat-7645	341	6	technology	technology	NOUN
easat-7645	341	7	issn	issn	PROPN
easat-7645	341	8	:	:	PUNCT
easat-7645	341	9	2576	2576	NUM
easat-7645	341	10	-	-	SYM
easat-7645	341	11	8484	8484	NUM
easat-7645	341	12	vol	vol	NOUN
easat-7645	341	13	.	.	PROPN
easat-7645	342	1	9	9	NUM
easat-7645	342	2	,	,	PUNCT
easat-7645	342	3	no	no	INTJ
easat-7645	342	4	.	.	NOUN
easat-7645	342	5	5	5	NUM
easat-7645	342	6	:	:	PUNCT
easat-7645	342	7	3046	3046	NUM
easat-7645	342	8	-	-	SYM
easat-7645	342	9	3066	3066	NUM
easat-7645	342	10	,	,	PUNCT
easat-7645	342	11	2025	2025	NUM
easat-7645	342	12	doi	doi	NOUN
easat-7645	342	13	:	:	PUNCT
easat-7645	342	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	342	15	©	©	PROPN
easat-7645	342	16	2025	2025	NUM
easat-7645	342	17	by	by	ADP
easat-7645	342	18	the	the	DET
easat-7645	342	19	authors	author	NOUN
easat-7645	342	20	;	;	PUNCT
easat-7645	342	21	licensee	licensee	PROPN
easat-7645	342	22	learning	learning	NOUN
easat-7645	342	23	gate	gate	NOUN
easat-7645	342	24	4.2	4.2	NUM
easat-7645	342	25	.	.	PUNCT
easat-7645	343	1	measurement	measurement	NOUN
easat-7645	343	2	model	model	NOUN
easat-7645	343	3	to	to	PART
easat-7645	343	4	ensure	ensure	VERB
easat-7645	343	5	the	the	DET
easat-7645	343	6	quality	quality	NOUN
easat-7645	343	7	of	of	ADP
easat-7645	343	8	the	the	DET
easat-7645	343	9	research	research	NOUN
easat-7645	343	10	model	model	NOUN
easat-7645	343	11	’s	’s	PART
easat-7645	343	12	data	datum	NOUN
easat-7645	343	13	,	,	PUNCT
easat-7645	343	14	validity	validity	NOUN
easat-7645	343	15	and	and	CCONJ
easat-7645	343	16	reliability	reliability	NOUN
easat-7645	343	17	assessments	assessment	NOUN
easat-7645	343	18	were	be	AUX
easat-7645	343	19	conducted	conduct	VERB
easat-7645	343	20	.	.	PUNCT
easat-7645	344	1	convergent	convergent	ADJ
easat-7645	344	2	validity	validity	NOUN
easat-7645	344	3	was	be	AUX
easat-7645	344	4	evaluated	evaluate	VERB
easat-7645	344	5	using	use	VERB
easat-7645	344	6	factor	factor	NOUN
easat-7645	344	7	loadings	loading	NOUN
easat-7645	344	8	and	and	CCONJ
easat-7645	344	9	average	average	ADJ
easat-7645	344	10	variance	variance	NOUN
easat-7645	344	11	extracted	extract	VERB
easat-7645	344	12	(	(	PUNCT
easat-7645	344	13	ave	ave	PROPN
easat-7645	344	14	)	)	PUNCT
easat-7645	344	15	.	.	PUNCT
easat-7645	345	1	as	as	SCONJ
easat-7645	345	2	shown	show	VERB
easat-7645	345	3	in	in	ADP
easat-7645	345	4	table	table	NOUN
easat-7645	345	5	2	2	NUM
easat-7645	345	6	,	,	PUNCT
easat-7645	345	7	all	all	DET
easat-7645	345	8	factor	factor	NOUN
easat-7645	345	9	loadings	loading	NOUN
easat-7645	345	10	exceed	exceed	VERB
easat-7645	345	11	the	the	DET
easat-7645	345	12	threshold	threshold	NOUN
easat-7645	345	13	of	of	ADP
easat-7645	345	14	0.7	0.7	NUM
easat-7645	345	15	,	,	PUNCT
easat-7645	345	16	and	and	CCONJ
easat-7645	345	17	ave	ave	NOUN
easat-7645	345	18	values	value	NOUN
easat-7645	345	19	surpass	surpass	VERB
easat-7645	345	20	0.5	0.5	NUM
easat-7645	345	21	,	,	PUNCT
easat-7645	345	22	confirming	confirm	VERB
easat-7645	345	23	that	that	SCONJ
easat-7645	345	24	the	the	DET
easat-7645	345	25	research	research	NOUN
easat-7645	345	26	model	model	NOUN
easat-7645	345	27	meets	meet	VERB
easat-7645	345	28	the	the	DET
easat-7645	345	29	criteria	criterion	NOUN
easat-7645	345	30	for	for	ADP
easat-7645	345	31	convergent	convergent	NOUN
easat-7645	345	32	validity	validity	NOUN
easat-7645	345	33	.	.	PUNCT
easat-7645	346	1	these	these	DET
easat-7645	346	2	findings	finding	NOUN
easat-7645	346	3	align	align	VERB
easat-7645	346	4	with	with	ADP
easat-7645	346	5	previous	previous	ADJ
easat-7645	346	6	studies	study	NOUN
easat-7645	346	7	emphasizing	emphasize	VERB
easat-7645	346	8	that	that	SCONJ
easat-7645	346	9	ave	ave	NOUN
easat-7645	346	10	above	above	ADP
easat-7645	346	11	0.5	0.5	NUM
easat-7645	346	12	signifies	signifie	NOUN
easat-7645	346	13	that	that	SCONJ
easat-7645	346	14	a	a	DET
easat-7645	346	15	construct	construct	NOUN
easat-7645	346	16	explains	explain	VERB
easat-7645	346	17	more	more	ADJ
easat-7645	346	18	variance	variance	NOUN
easat-7645	346	19	than	than	ADP
easat-7645	346	20	measurement	measurement	NOUN
easat-7645	346	21	error	error	NOUN
easat-7645	346	22	,	,	PUNCT
easat-7645	346	23	thereby	thereby	ADV
easat-7645	346	24	ensuring	ensure	VERB
easat-7645	346	25	robustness	robustness	NOUN
easat-7645	346	26	in	in	ADP
easat-7645	346	27	construct	construct	NOUN
easat-7645	346	28	measurement	measurement	NOUN
easat-7645	346	29	.	.	PUNCT
easat-7645	347	1	table	table	NOUN
easat-7645	347	2	2	2	NUM
easat-7645	347	3	.	.	PUNCT
easat-7645	348	1	convergent	convergent	ADJ
easat-7645	348	2	validity	validity	NOUN
easat-7645	348	3	and	and	CCONJ
easat-7645	348	4	reliability	reliability	NOUN
easat-7645	348	5	.	.	PUNCT
easat-7645	349	1	construct	construct	VERB
easat-7645	349	2	item	item	NOUN
easat-7645	349	3	convergent	convergent	NOUN
easat-7645	349	4	validity	validity	NOUN
easat-7645	349	5	reliability	reliability	NOUN
easat-7645	349	6	loading	loading	NOUN
easat-7645	349	7	factor	factor	NOUN
easat-7645	349	8	ave	ave	PROPN
easat-7645	349	9	rho_a	rho_a	PROPN
easat-7645	349	10	rho_c	rho_c	NOUN
easat-7645	349	11	interaction	interaction	NOUN
easat-7645	349	12	(	(	PUNCT
easat-7645	349	13	int	int	NOUN
easat-7645	349	14	)	)	PUNCT
easat-7645	349	15	int1	int1	NOUN
easat-7645	349	16	0.848	0.848	NUM
easat-7645	349	17	0.750	0.750	NUM
easat-7645	349	18	0.833	0.833	NUM
easat-7645	349	19	0.833	0.833	NUM
easat-7645	349	20	0.900	0.900	NUM
easat-7645	349	21	int2	int2	NOUN
easat-7645	349	22	0.855	0.855	NUM
easat-7645	349	23	int3	int3	PROPN
easat-7645	349	24	0.895	0.895	NUM
easat-7645	349	25	information	information	NOUN
easat-7645	349	26	(	(	PUNCT
easat-7645	349	27	inf	inf	NOUN
easat-7645	349	28	)	)	PUNCT
easat-7645	349	29	inf1	inf1	VERB
easat-7645	349	30	0.861	0.861	NUM
easat-7645	349	31	0.709	0.709	NUM
easat-7645	349	32	0.801	0.801	NUM
easat-7645	349	33	0.841	0.841	NUM
easat-7645	349	34	0.880	0.880	NUM
easat-7645	349	35	inf2	inf2	ADJ
easat-7645	349	36	0.874	0.874	NUM
easat-7645	349	37	inf3	inf3	NOUN
easat-7645	349	38	0.789	0.789	NUM
easat-7645	349	39	accessibility	accessibility	NOUN
easat-7645	349	40	(	(	PUNCT
easat-7645	349	41	acc	acc	PROPN
easat-7645	349	42	)	)	PUNCT
easat-7645	349	43	acc1	acc1	NOUN
easat-7645	349	44	0.845	0.845	NUM
easat-7645	349	45	0.630	0.630	NUM
easat-7645	349	46	0.805	0.805	NUM
easat-7645	349	47	0.826	0.826	NUM
easat-7645	349	48	0.872	0.872	NUM
easat-7645	349	49	acc2	acc2	PROPN
easat-7645	349	50	0.746	0.746	NUM
easat-7645	349	51	acc3	acc3	PROPN
easat-7645	349	52	0.825	0.825	NUM
easat-7645	349	53	acc4	acc4	NOUN
easat-7645	349	54	0.756	0.756	NUM
easat-7645	349	55	entertainment	entertainment	NOUN
easat-7645	349	56	(	(	PUNCT
easat-7645	349	57	ent	ent	NOUN
easat-7645	349	58	)	)	PUNCT
easat-7645	349	59	ent1	ent1	PROPN
easat-7645	349	60	0.775	0.775	NUM
easat-7645	349	61	0.590	0.590	NUM
easat-7645	349	62	0.781	0.781	NUM
easat-7645	349	63	0.764	0.764	NUM
easat-7645	349	64	0.852	0.852	NUM
easat-7645	349	65	ent2	ent2	VERB
easat-7645	349	66	0.808	0.808	NUM
easat-7645	349	67	ent3	ent3	PROPN
easat-7645	349	68	0.743	0.743	NUM
easat-7645	349	69	ent4	ent4	PROPN
easat-7645	349	70	0.744	0.744	NUM
easat-7645	349	71	customization	customization	NOUN
easat-7645	349	72	(	(	PUNCT
easat-7645	349	73	cus	cus	NOUN
easat-7645	349	74	)	)	PUNCT
easat-7645	349	75	cus1	cus1	PROPN
easat-7645	349	76	0.724	0.724	NUM
easat-7645	349	77	0.662	0.662	NUM
easat-7645	349	78	0.829	0.829	NUM
easat-7645	349	79	0.841	0.841	NUM
easat-7645	349	80	0.886	0.886	NUM
easat-7645	349	81	cus2	cus2	PROPN
easat-7645	349	82	0.834	0.834	NUM
easat-7645	349	83	cus3	cus3	NOUN
easat-7645	349	84	0.802	0.802	NUM
easat-7645	349	85	cus4	cus4	NOUN
easat-7645	349	86	0.887	0.887	NUM
easat-7645	349	87	brand	brand	NOUN
easat-7645	349	88	relationship	relationship	NOUN
easat-7645	349	89	(	(	PUNCT
easat-7645	349	90	br	br	PROPN
easat-7645	349	91	)	)	PUNCT
easat-7645	349	92	br1	br1	PROPN
easat-7645	349	93	0.775	0.775	NUM
easat-7645	349	94	0.564	0.564	NUM
easat-7645	349	95	0.743	0.743	NUM
easat-7645	349	96	0.743	0.743	NUM
easat-7645	349	97	0.838	0.838	NUM
easat-7645	349	98	br2	br2	PROPN
easat-7645	349	99	0.724	0.724	NUM
easat-7645	349	100	br3	br3	PROPN
easat-7645	349	101	0.752	0.752	NUM
easat-7645	349	102	br4	br4	NOUN
easat-7645	349	103	0.753	0.753	NUM
easat-7645	349	104	brand	brand	NOUN
easat-7645	349	105	experience	experience	NOUN
easat-7645	349	106	(	(	PUNCT
easat-7645	349	107	be	be	AUX
easat-7645	349	108	)	)	PUNCT
easat-7645	349	109	be1	be1	VERB
easat-7645	349	110	0.753	0.753	NUM
easat-7645	349	111	0.618	0.618	NUM
easat-7645	349	112	0.845	0.845	NUM
easat-7645	349	113	0.856	0.856	NUM
easat-7645	349	114	0.889	0.889	NUM
easat-7645	349	115	be2	be2	PROPN
easat-7645	349	116	0.880	0.880	NUM
easat-7645	349	117	be3	be3	PROPN
easat-7645	349	118	0.822	0.822	NUM
easat-7645	349	119	be4	be4	NOUN
easat-7645	349	120	0.754	0.754	NUM
easat-7645	349	121	be5	be5	PROPN
easat-7645	349	122	0.709	0.709	NUM
easat-7645	349	123	brand	brand	PROPN
easat-7645	349	124	trust	trust	PROPN
easat-7645	349	125	(	(	PUNCT
easat-7645	349	126	bt	bt	NOUN
easat-7645	349	127	)	)	PUNCT
easat-7645	349	128	bt1	bt1	NOUN
easat-7645	349	129	0.848	0.848	NUM
easat-7645	349	130	0.641	0.641	NUM
easat-7645	349	131	0.719	0.719	NUM
easat-7645	349	132	0.720	0.720	NUM
easat-7645	349	133	0.843	0.843	NUM
easat-7645	349	134	bt2	bt2	NOUN
easat-7645	349	135	0.774	0.774	NUM
easat-7645	349	136	bt3	bt3	NOUN
easat-7645	349	137	0.778	0.778	NUM
easat-7645	349	138	brand	brand	NOUN
easat-7645	349	139	loyalty	loyalty	NOUN
easat-7645	349	140	(	(	PUNCT
easat-7645	349	141	bl	bl	NOUN
easat-7645	349	142	)	)	PUNCT
easat-7645	349	143	bl1	bl1	NOUN
easat-7645	349	144	0.856	0.856	NUM
easat-7645	349	145	0.697	0.697	NUM
easat-7645	349	146	0.853	0.853	NUM
easat-7645	349	147	0.859	0.859	NUM
easat-7645	349	148	0.902	0.902	NUM
easat-7645	349	149	bl2	bl2	NOUN
easat-7645	349	150	0.794	0.794	NUM
easat-7645	349	151	bl3	bl3	NOUN
easat-7645	349	152	0.769	0.769	NUM
easat-7645	349	153	bl4	bl4	NOUN
easat-7645	349	154	0.913	0.913	NUM
easat-7645	349	155	for	for	ADP
easat-7645	349	156	discriminant	discriminant	ADJ
easat-7645	349	157	validity	validity	NOUN
easat-7645	349	158	,	,	PUNCT
easat-7645	349	159	both	both	CCONJ
easat-7645	349	160	the	the	DET
easat-7645	349	161	heterotrait	heterotrait	ADJ
easat-7645	349	162	-	-	PUNCT
easat-7645	349	163	monotrait	monotrait	NOUN
easat-7645	349	164	ratio	ratio	NOUN
easat-7645	349	165	(	(	PUNCT
easat-7645	349	166	htmt	htmt	PROPN
easat-7645	349	167	)	)	PUNCT
easat-7645	349	168	and	and	CCONJ
easat-7645	349	169	fornell	fornell	NOUN
easat-7645	349	170	-	-	PUNCT
easat-7645	349	171	larcker	larcker	NOUN
easat-7645	349	172	criteria	criterion	NOUN
easat-7645	349	173	were	be	AUX
easat-7645	349	174	applied	apply	VERB
easat-7645	349	175	.	.	PUNCT
easat-7645	350	1	as	as	SCONJ
easat-7645	350	2	detailed	detailed	ADJ
easat-7645	350	3	in	in	ADP
easat-7645	350	4	table	table	NOUN
easat-7645	350	5	3	3	NUM
easat-7645	350	6	,	,	PUNCT
easat-7645	350	7	the	the	DET
easat-7645	350	8	htmt	htmt	NOUN
easat-7645	350	9	values	value	NOUN
easat-7645	350	10	remain	remain	VERB
easat-7645	350	11	below	below	ADP
easat-7645	350	12	the	the	DET
easat-7645	350	13	threshold	threshold	NOUN
easat-7645	350	14	of	of	ADP
easat-7645	350	15	0.85	0.85	NUM
easat-7645	350	16	,	,	PUNCT
easat-7645	350	17	indicating	indicate	VERB
easat-7645	350	18	that	that	SCONJ
easat-7645	350	19	constructs	construct	NOUN
easat-7645	350	20	are	be	AUX
easat-7645	350	21	sufficiently	sufficiently	ADV
easat-7645	350	22	distinct	distinct	ADJ
easat-7645	350	23	.	.	PUNCT
easat-7645	351	1	additionally	additionally	ADV
easat-7645	351	2	,	,	PUNCT
easat-7645	351	3	the	the	DET
easat-7645	351	4	fornell	fornell	NOUN
easat-7645	351	5	-	-	PUNCT
easat-7645	351	6	larcker	larcker	NOUN
easat-7645	351	7	analysis	analysis	NOUN
easat-7645	351	8	(	(	PUNCT
easat-7645	351	9	table	table	NOUN
easat-7645	351	10	4	4	NUM
easat-7645	351	11	)	)	PUNCT
easat-7645	351	12	confirms	confirm	VERB
easat-7645	351	13	that	that	SCONJ
easat-7645	351	14	the	the	DET
easat-7645	351	15	square	square	ADJ
easat-7645	351	16	root	root	NOUN
easat-7645	351	17	of	of	ADP
easat-7645	351	18	ave	ave	NOUN
easat-7645	351	19	for	for	ADP
easat-7645	351	20	each	each	DET
easat-7645	351	21	construct	construct	NOUN
easat-7645	351	22	is	be	AUX
easat-7645	351	23	higher	high	ADJ
easat-7645	351	24	than	than	ADP
easat-7645	351	25	its	its	PRON
easat-7645	351	26	correlations	correlation	NOUN
easat-7645	351	27	with	with	ADP
easat-7645	351	28	other	other	ADJ
easat-7645	351	29	constructs	construct	NOUN
easat-7645	351	30	,	,	PUNCT
easat-7645	351	31	further	far	ADV
easat-7645	351	32	validating	validate	VERB
easat-7645	351	33	discriminant	discriminant	ADJ
easat-7645	351	34	validity	validity	NOUN
easat-7645	351	35	.	.	PUNCT
easat-7645	352	1	lastly	lastly	ADV
easat-7645	352	2	,	,	PUNCT
easat-7645	352	3	reliability	reliability	NOUN
easat-7645	352	4	was	be	AUX
easat-7645	352	5	assessed	assess	VERB
easat-7645	352	6	through	through	ADP
easat-7645	352	7	cronbach	cronbach	NOUN
easat-7645	352	8	’s	’s	PART
easat-7645	352	9	alpha	alpha	NOUN
easat-7645	352	10	and	and	CCONJ
easat-7645	352	11	composite	composite	ADJ
easat-7645	352	12	reliability	reliability	NOUN
easat-7645	352	13	(	(	PUNCT
easat-7645	352	14	cr	cr	NOUN
easat-7645	352	15	)	)	PUNCT
easat-7645	352	16	,	,	PUNCT
easat-7645	352	17	including	include	VERB
easat-7645	352	18	rho_c	rho_c	NOUN
easat-7645	352	19	and	and	CCONJ
easat-7645	352	20	rho_a	rho_a	NOUN
easat-7645	352	21	.	.	PUNCT
easat-7645	353	1	as	as	SCONJ
easat-7645	353	2	shown	show	VERB
easat-7645	353	3	in	in	ADP
easat-7645	353	4	table	table	NOUN
easat-7645	353	5	2	2	NUM
easat-7645	353	6	,	,	PUNCT
easat-7645	353	7	all	all	DET
easat-7645	353	8	reliability	reliability	NOUN
easat-7645	353	9	3057	3057	NUM
easat-7645	353	10	edelweiss	edelweiss	PROPN
easat-7645	353	11	applied	apply	VERB
easat-7645	353	12	science	science	NOUN
easat-7645	353	13	and	and	CCONJ
easat-7645	353	14	technology	technology	NOUN
easat-7645	353	15	issn	issn	PROPN
easat-7645	353	16	:	:	PUNCT
easat-7645	353	17	2576	2576	NUM
easat-7645	353	18	-	-	SYM
easat-7645	353	19	8484	8484	NUM
easat-7645	353	20	vol	vol	NOUN
easat-7645	353	21	.	.	PROPN
easat-7645	354	1	9	9	NUM
easat-7645	354	2	,	,	PUNCT
easat-7645	354	3	no	no	INTJ
easat-7645	354	4	.	.	NOUN
easat-7645	354	5	5	5	NUM
easat-7645	354	6	:	:	PUNCT
easat-7645	354	7	3046	3046	NUM
easat-7645	354	8	-	-	SYM
easat-7645	354	9	3066	3066	NUM
easat-7645	354	10	,	,	PUNCT
easat-7645	354	11	2025	2025	NUM
easat-7645	354	12	doi	doi	NOUN
easat-7645	354	13	:	:	PUNCT
easat-7645	354	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	354	15	©	©	PROPN
easat-7645	354	16	2025	2025	NUM
easat-7645	354	17	by	by	ADP
easat-7645	354	18	the	the	DET
easat-7645	354	19	authors	author	NOUN
easat-7645	354	20	;	;	PUNCT
easat-7645	354	21	licensee	licensee	PROPN
easat-7645	354	22	learning	learn	VERB
easat-7645	354	23	gate	gate	PROPN
easat-7645	354	24	coefficients	coefficient	NOUN
easat-7645	354	25	exceed	exceed	VERB
easat-7645	354	26	0.7	0.7	NUM
easat-7645	354	27	,	,	PUNCT
easat-7645	354	28	indicating	indicate	VERB
easat-7645	354	29	strong	strong	ADJ
easat-7645	354	30	internal	internal	ADJ
easat-7645	354	31	consistency	consistency	NOUN
easat-7645	354	32	.	.	PUNCT
easat-7645	355	1	these	these	DET
easat-7645	355	2	results	result	NOUN
easat-7645	355	3	collectively	collectively	ADV
easat-7645	355	4	support	support	VERB
easat-7645	355	5	the	the	DET
easat-7645	355	6	robustness	robustness	NOUN
easat-7645	355	7	of	of	ADP
easat-7645	355	8	the	the	DET
easat-7645	355	9	research	research	NOUN
easat-7645	355	10	model	model	NOUN
easat-7645	355	11	,	,	PUNCT
easat-7645	355	12	ensuring	ensure	VERB
easat-7645	355	13	the	the	DET
easat-7645	355	14	reliability	reliability	NOUN
easat-7645	355	15	and	and	CCONJ
easat-7645	355	16	validity	validity	NOUN
easat-7645	355	17	of	of	ADP
easat-7645	355	18	the	the	DET
easat-7645	355	19	measurement	measurement	NOUN
easat-7645	355	20	constructs	construct	VERB
easat-7645	355	21	.	.	PUNCT
easat-7645	356	1	table	table	NOUN
easat-7645	356	2	3	3	NUM
easat-7645	356	3	.	.	PUNCT
easat-7645	357	1	discriminant	discriminant	ADJ
easat-7645	357	2	validity	validity	NOUN
easat-7645	357	3	htmt	htmt	NOUN
easat-7645	357	4	matrix	matrix	NOUN
easat-7645	357	5	.	.	PUNCT
easat-7645	358	1	acc	acc	PROPN
easat-7645	358	2	be	be	AUX
easat-7645	358	3	bl	bl	INTJ
easat-7645	358	4	br	br	PROPN
easat-7645	358	5	bt	bt	PROPN
easat-7645	358	6	cus	cus	PROPN
easat-7645	358	7	ent	ent	PROPN
easat-7645	358	8	inf	inf	PROPN
easat-7645	358	9	int	int	PROPN
easat-7645	358	10	acc	acc	PROPN
easat-7645	358	11	be	be	AUX
easat-7645	358	12	0.250	0.250	NUM
easat-7645	358	13	bl	bl	NOUN
easat-7645	358	14	0.418	0.418	NUM
easat-7645	358	15	0.625	0.625	NUM
easat-7645	358	16	br	br	NOUN
easat-7645	358	17	0.221	0.221	NUM
easat-7645	358	18	0.250	0.250	NUM
easat-7645	358	19	0.731	0.731	NUM
easat-7645	358	20	bt	bt	NOUN
easat-7645	358	21	0.239	0.239	NUM
easat-7645	358	22	0.484	0.484	NUM
easat-7645	358	23	0.793	0.793	NUM
easat-7645	358	24	0.373	0.373	NUM
easat-7645	358	25	cus	cus	NOUN
easat-7645	358	26	0.333	0.333	NUM
easat-7645	358	27	0.289	0.289	NUM
easat-7645	358	28	0.556	0.556	NUM
easat-7645	358	29	0.420	0.420	NUM
easat-7645	358	30	0.414	0.414	NUM
easat-7645	358	31	ent	ent	NOUN
easat-7645	358	32	0.129	0.129	NUM
easat-7645	358	33	0.117	0.117	NUM
easat-7645	358	34	0.270	0.270	NUM
easat-7645	358	35	0.106	0.106	NUM
easat-7645	358	36	0.280	0.280	NUM
easat-7645	358	37	0.228	0.228	NUM
easat-7645	358	38	inf	inf	NOUN
easat-7645	358	39	0.207	0.207	NUM
easat-7645	358	40	0.199	0.199	NUM
easat-7645	358	41	0.357	0.357	NUM
easat-7645	358	42	0.243	0.243	NUM
easat-7645	358	43	0.254	0.254	NUM
easat-7645	358	44	0.269	0.269	NUM
easat-7645	358	45	0.090	0.090	NUM
easat-7645	358	46	int	int	NOUN
easat-7645	358	47	0.184	0.184	NUM
easat-7645	358	48	0.253	0.253	NUM
easat-7645	358	49	0.277	0.277	NUM
easat-7645	358	50	0.191	0.191	NUM
easat-7645	358	51	0.265	0.265	NUM
easat-7645	358	52	0.257	0.257	NUM
easat-7645	358	53	0.310	0.310	NUM
easat-7645	358	54	0.116	0.116	NUM
easat-7645	358	55	table	table	NOUN
easat-7645	358	56	4	4	NUM
easat-7645	358	57	.	.	PUNCT
easat-7645	359	1	discriminant	discriminant	ADJ
easat-7645	359	2	validity	validity	NOUN
easat-7645	359	3	fornell	fornell	PROPN
easat-7645	359	4	-	-	PUNCT
easat-7645	359	5	larcker	larcker	NOUN
easat-7645	359	6	.	.	PUNCT
easat-7645	360	1	acc	acc	PROPN
easat-7645	360	2	be	be	AUX
easat-7645	360	3	bl	bl	INTJ
easat-7645	360	4	br	br	PROPN
easat-7645	360	5	bt	bt	PROPN
easat-7645	360	6	cus	cus	PROPN
easat-7645	360	7	ent	ent	PROPN
easat-7645	360	8	inf	inf	PROPN
easat-7645	360	9	int	int	PROPN
easat-7645	360	10	acc	acc	PROPN
easat-7645	360	11	0.794	0.794	NUM
easat-7645	360	12	be	be	AUX
easat-7645	360	13	0.219	0.219	NUM
easat-7645	360	14	0.786	0.786	NUM
easat-7645	360	15	bl	bl	NOUN
easat-7645	360	16	0.348	0.348	NUM
easat-7645	360	17	0.547	0.547	NUM
easat-7645	360	18	0.835	0.835	NUM
easat-7645	360	19	br	br	NOUN
easat-7645	360	20	0.173	0.173	NUM
easat-7645	360	21	0.202	0.202	NUM
easat-7645	360	22	0.584	0.584	NUM
easat-7645	360	23	0.751	0.751	NUM
easat-7645	360	24	bt	bt	PROPN
easat-7645	360	25	0.186	0.186	NUM
easat-7645	360	26	0.391	0.391	NUM
easat-7645	360	27	0.620	0.620	NUM
easat-7645	360	28	0.272	0.272	NUM
easat-7645	360	29	0.801	0.801	NUM
easat-7645	360	30	cus	cus	NOUN
easat-7645	360	31	0.287	0.287	NUM
easat-7645	360	32	0.251	0.251	NUM
easat-7645	360	33	0.474	0.474	NUM
easat-7645	360	34	0.338	0.338	NUM
easat-7645	360	35	0.322	0.322	NUM
easat-7645	360	36	0.814	0.814	NUM
easat-7645	360	37	ent	ent	NOUN
easat-7645	360	38	0.102	0.102	NUM
easat-7645	360	39	0.106	0.106	NUM
easat-7645	360	40	0.251	0.251	NUM
easat-7645	360	41	0.063	0.063	NUM
easat-7645	360	42	0.237	0.237	NUM
easat-7645	360	43	0.186	0.186	NUM
easat-7645	360	44	0.768	0.768	NUM
easat-7645	360	45	inf	inf	NOUN
easat-7645	360	46	0.161	0.161	NUM
easat-7645	360	47	0.174	0.174	NUM
easat-7645	360	48	0.308	0.308	NUM
easat-7645	360	49	0.195	0.195	NUM
easat-7645	360	50	0.200	0.200	NUM
easat-7645	360	51	0.222	0.222	NUM
easat-7645	360	52	0.072	0.072	NUM
easat-7645	360	53	0.842	0.842	NUM
easat-7645	360	54	int	int	NOUN
easat-7645	360	55	0.153	0.153	NUM
easat-7645	360	56	0.209	0.209	NUM
easat-7645	360	57	0.233	0.233	NUM
easat-7645	360	58	0.149	0.149	NUM
easat-7645	360	59	0.205	0.205	NUM
easat-7645	360	60	0.210	0.210	NUM
easat-7645	360	61	0.253	0.253	NUM
easat-7645	360	62	0.067	0.067	NUM
easat-7645	360	63	0.866	0.866	NUM
easat-7645	360	64	4.3	4.3	NUM
easat-7645	360	65	.	.	PUNCT
easat-7645	361	1	structural	structural	ADJ
easat-7645	361	2	model	model	NOUN
easat-7645	361	3	as	as	SCONJ
easat-7645	361	4	shown	show	VERB
easat-7645	361	5	in	in	ADP
easat-7645	361	6	table	table	NOUN
easat-7645	361	7	5	5	NUM
easat-7645	361	8	,	,	PUNCT
easat-7645	361	9	all	all	DET
easat-7645	361	10	hypotheses	hypothesis	NOUN
easat-7645	361	11	were	be	AUX
easat-7645	361	12	tested	test	VERB
easat-7645	361	13	,	,	PUNCT
easat-7645	361	14	examining	examine	VERB
easat-7645	361	15	the	the	DET
easat-7645	361	16	relationships	relationship	NOUN
easat-7645	361	17	among	among	ADP
easat-7645	361	18	accessibility	accessibility	NOUN
easat-7645	361	19	,	,	PUNCT
easat-7645	361	20	brand	brand	NOUN
easat-7645	361	21	experience	experience	NOUN
easat-7645	361	22	,	,	PUNCT
easat-7645	361	23	brand	brand	NOUN
easat-7645	361	24	relationship	relationship	NOUN
easat-7645	361	25	,	,	PUNCT
easat-7645	361	26	brand	brand	NOUN
easat-7645	361	27	trust	trust	PROPN
easat-7645	361	28	,	,	PUNCT
easat-7645	361	29	customization	customization	NOUN
easat-7645	361	30	,	,	PUNCT
easat-7645	361	31	entertainment	entertainment	NOUN
easat-7645	361	32	,	,	PUNCT
easat-7645	361	33	information	information	NOUN
easat-7645	361	34	,	,	PUNCT
easat-7645	361	35	interaction	interaction	NOUN
easat-7645	361	36	,	,	PUNCT
easat-7645	361	37	and	and	CCONJ
easat-7645	361	38	brand	brand	NOUN
easat-7645	361	39	loyalty	loyalty	NOUN
easat-7645	361	40	.	.	PUNCT
easat-7645	362	1	the	the	DET
easat-7645	362	2	results	result	NOUN
easat-7645	362	3	provide	provide	VERB
easat-7645	362	4	insights	insight	NOUN
easat-7645	362	5	into	into	ADP
easat-7645	362	6	how	how	SCONJ
easat-7645	362	7	these	these	DET
easat-7645	362	8	constructs	construct	NOUN
easat-7645	362	9	interact	interact	VERB
easat-7645	362	10	within	within	ADP
easat-7645	362	11	the	the	DET
easat-7645	362	12	research	research	NOUN
easat-7645	362	13	model	model	NOUN
easat-7645	362	14	,	,	PUNCT
easat-7645	362	15	reflecting	reflect	VERB
easat-7645	362	16	their	their	PRON
easat-7645	362	17	interconnected	interconnected	ADJ
easat-7645	362	18	roles	role	NOUN
easat-7645	362	19	in	in	ADP
easat-7645	362	20	shaping	shape	VERB
easat-7645	362	21	consumer	consumer	NOUN
easat-7645	362	22	perceptions	perception	NOUN
easat-7645	362	23	and	and	CCONJ
easat-7645	362	24	brand	brand	NOUN
easat-7645	362	25	dynamics	dynamic	NOUN
easat-7645	362	26	.	.	PUNCT
easat-7645	363	1	based	base	VERB
easat-7645	363	2	on	on	ADP
easat-7645	363	3	the	the	DET
easat-7645	363	4	results	result	NOUN
easat-7645	363	5	in	in	ADP
easat-7645	363	6	table	table	NOUN
easat-7645	363	7	5	5	NUM
easat-7645	363	8	,	,	PUNCT
easat-7645	363	9	a	a	DET
easat-7645	363	10	positive	positive	ADJ
easat-7645	363	11	and	and	CCONJ
easat-7645	363	12	significant	significant	ADJ
easat-7645	363	13	relationship	relationship	NOUN
easat-7645	363	14	is	be	AUX
easat-7645	363	15	shown	show	VERB
easat-7645	363	16	between	between	ADP
easat-7645	363	17	interaction	interaction	NOUN
easat-7645	363	18	and	and	CCONJ
easat-7645	363	19	brand	brand	NOUN
easat-7645	363	20	experience	experience	NOUN
easat-7645	363	21	(	(	PUNCT
easat-7645	363	22	β=0.144	β=0.144	NUM
easat-7645	363	23	,	,	PUNCT
easat-7645	363	24	t=2.978	t=2.978	PROPN
easat-7645	363	25	,	,	PUNCT
easat-7645	363	26	p<0.05	p<0.05	NOUN
easat-7645	363	27	)	)	PUNCT
easat-7645	363	28	,	,	PUNCT
easat-7645	363	29	so	so	CCONJ
easat-7645	363	30	h2a	h2a	NOUN
easat-7645	363	31	is	be	AUX
easat-7645	363	32	supported	support	VERB
easat-7645	363	33	.	.	PUNCT
easat-7645	364	1	however	however	ADV
easat-7645	364	2	,	,	PUNCT
easat-7645	364	3	the	the	DET
easat-7645	364	4	relationship	relationship	NOUN
easat-7645	364	5	between	between	ADP
easat-7645	364	6	interaction	interaction	NOUN
easat-7645	364	7	and	and	CCONJ
easat-7645	364	8	brand	brand	NOUN
easat-7645	364	9	relationship	relationship	NOUN
easat-7645	364	10	(	(	PUNCT
easat-7645	364	11	β=0.078	β=0.078	NOUN
easat-7645	364	12	,	,	PUNCT
easat-7645	364	13	t=1.581	t=1.581	NUM
easat-7645	364	14	,	,	PUNCT
easat-7645	364	15	p=0.114	p=0.114	NOUN
easat-7645	364	16	)	)	PUNCT
easat-7645	364	17	is	be	AUX
easat-7645	364	18	non	non	ADJ
easat-7645	364	19	-	-	ADJ
easat-7645	364	20	significant	significant	ADJ
easat-7645	364	21	,	,	PUNCT
easat-7645	364	22	so	so	CCONJ
easat-7645	364	23	h1a	h1a	NOUN
easat-7645	364	24	is	be	AUX
easat-7645	364	25	not	not	PART
easat-7645	364	26	supported	support	VERB
easat-7645	364	27	.	.	PUNCT
easat-7645	365	1	table	table	NOUN
easat-7645	365	2	5	5	NUM
easat-7645	365	3	shows	show	VERB
easat-7645	365	4	a	a	DET
easat-7645	365	5	positive	positive	ADJ
easat-7645	365	6	and	and	CCONJ
easat-7645	365	7	significant	significant	ADJ
easat-7645	365	8	relationship	relationship	NOUN
easat-7645	365	9	between	between	ADP
easat-7645	365	10	interaction	interaction	NOUN
easat-7645	365	11	and	and	CCONJ
easat-7645	365	12	brand	brand	NOUN
easat-7645	365	13	trust	trust	PROPN
easat-7645	365	14	(	(	PUNCT
easat-7645	365	15	β=0.100	β=0.100	PROPN
easat-7645	365	16	,	,	PUNCT
easat-7645	365	17	t=2.185	t=2.185	NOUN
easat-7645	365	18	,	,	PUNCT
easat-7645	365	19	p<0.05	p<0.05	NOUN
easat-7645	365	20	)	)	PUNCT
easat-7645	365	21	,	,	PUNCT
easat-7645	365	22	so	so	CCONJ
easat-7645	365	23	h3a	h3a	NOUN
easat-7645	365	24	is	be	AUX
easat-7645	365	25	supported	support	VERB
easat-7645	365	26	.	.	PUNCT
easat-7645	366	1	table	table	NOUN
easat-7645	366	2	5	5	NUM
easat-7645	366	3	shows	show	VERB
easat-7645	366	4	a	a	DET
easat-7645	366	5	positive	positive	ADJ
easat-7645	366	6	and	and	CCONJ
easat-7645	366	7	significant	significant	ADJ
easat-7645	366	8	relationship	relationship	NOUN
easat-7645	366	9	between	between	ADP
easat-7645	366	10	information	information	NOUN
easat-7645	366	11	and	and	CCONJ
easat-7645	366	12	brand	brand	NOUN
easat-7645	366	13	relationship	relationship	NOUN
easat-7645	366	14	(	(	PUNCT
easat-7645	366	15	β=0.119	β=0.119	X
easat-7645	366	16	,	,	PUNCT
easat-7645	366	17	t=2.081	t=2.081	ADV
easat-7645	366	18	,	,	PUNCT
easat-7645	366	19	p<0.05	p<0.05	NOUN
easat-7645	366	20	)	)	PUNCT
easat-7645	366	21	,	,	PUNCT
easat-7645	366	22	so	so	SCONJ
easat-7645	366	23	h1b	h1b	PROPN
easat-7645	366	24	is	be	AUX
easat-7645	366	25	supported	support	VERB
easat-7645	366	26	.	.	PUNCT
easat-7645	367	1	table	table	NOUN
easat-7645	367	2	5	5	NUM
easat-7645	367	3	also	also	ADV
easat-7645	367	4	shows	show	VERB
easat-7645	367	5	a	a	DET
easat-7645	367	6	positive	positive	ADJ
easat-7645	367	7	and	and	CCONJ
easat-7645	367	8	significant	significant	ADJ
easat-7645	367	9	relationship	relationship	NOUN
easat-7645	367	10	between	between	ADP
easat-7645	367	11	information	information	NOUN
easat-7645	367	12	and	and	CCONJ
easat-7645	367	13	brand	brand	NOUN
easat-7645	367	14	experience	experience	NOUN
easat-7645	367	15	(	(	PUNCT
easat-7645	367	16	β=0.107	β=0.107	NOUN
easat-7645	367	17	,	,	PUNCT
easat-7645	367	18	t=2.116	t=2.116	ADV
easat-7645	367	19	,	,	PUNCT
easat-7645	367	20	p<0.05	p<0.05	NOUN
easat-7645	367	21	)	)	PUNCT
easat-7645	367	22	,	,	PUNCT
easat-7645	367	23	so	so	ADV
easat-7645	367	24	h2b	h2b	PROPN
easat-7645	367	25	is	be	AUX
easat-7645	367	26	supported	support	VERB
easat-7645	367	27	.	.	PUNCT
easat-7645	368	1	table	table	NOUN
easat-7645	368	2	5	5	NUM
easat-7645	368	3	also	also	ADV
easat-7645	368	4	shows	show	VERB
easat-7645	368	5	a	a	DET
easat-7645	368	6	positive	positive	ADJ
easat-7645	368	7	and	and	CCONJ
easat-7645	368	8	significant	significant	ADJ
easat-7645	368	9	relationship	relationship	NOUN
easat-7645	368	10	between	between	ADP
easat-7645	368	11	information	information	NOUN
easat-7645	368	12	and	and	CCONJ
easat-7645	368	13	brand	brand	NOUN
easat-7645	368	14	trust	trust	PROPN
easat-7645	368	15	(	(	PUNCT
easat-7645	368	16	β=0.121	β=0.121	NUM
easat-7645	368	17	,	,	PUNCT
easat-7645	368	18	t=2.582	t=2.582	NUM
easat-7645	368	19	,	,	PUNCT
easat-7645	368	20	p<0.05	p<0.05	NOUN
easat-7645	368	21	)	)	PUNCT
easat-7645	368	22	,	,	PUNCT
easat-7645	368	23	so	so	ADV
easat-7645	368	24	h3b	h3b	PROPN
easat-7645	368	25	is	be	AUX
easat-7645	368	26	supported	support	VERB
easat-7645	368	27	.	.	PUNCT
easat-7645	369	1	based	base	VERB
easat-7645	369	2	on	on	ADP
easat-7645	369	3	the	the	DET
easat-7645	369	4	results	result	NOUN
easat-7645	369	5	in	in	ADP
easat-7645	369	6	table	table	NOUN
easat-7645	369	7	5	5	NUM
easat-7645	369	8	,	,	PUNCT
easat-7645	369	9	a	a	DET
easat-7645	369	10	positive	positive	ADJ
easat-7645	369	11	and	and	CCONJ
easat-7645	369	12	significant	significant	ADJ
easat-7645	369	13	relationship	relationship	NOUN
easat-7645	369	14	could	could	AUX
easat-7645	369	15	be	be	AUX
easat-7645	369	16	seen	see	VERB
easat-7645	369	17	between	between	ADP
easat-7645	369	18	accessibility	accessibility	NOUN
easat-7645	369	19	and	and	CCONJ
easat-7645	369	20	brand	brand	NOUN
easat-7645	369	21	experience	experience	NOUN
easat-7645	369	22	(	(	PUNCT
easat-7645	369	23	β=0.133	β=0.133	X
easat-7645	369	24	,	,	PUNCT
easat-7645	369	25	t=2.501	t=2.501	NOUN
easat-7645	369	26	,	,	PUNCT
easat-7645	369	27	p<0.05	p<0.05	NOUN
easat-7645	369	28	)	)	PUNCT
easat-7645	369	29	,	,	PUNCT
easat-7645	369	30	thus	thus	ADV
easat-7645	369	31	supporting	support	VERB
easat-7645	369	32	h2c	h2c	NOUN
easat-7645	369	33	.	.	PUNCT
easat-7645	370	1	however	however	ADV
easat-7645	370	2	,	,	PUNCT
easat-7645	370	3	there	there	PRON
easat-7645	370	4	is	be	VERB
easat-7645	370	5	a	a	DET
easat-7645	370	6	non	non	ADJ
easat-7645	370	7	-	-	ADJ
easat-7645	370	8	significant	significant	ADJ
easat-7645	370	9	relationship	relationship	NOUN
easat-7645	370	10	between	between	ADP
easat-7645	370	11	accessibility	accessibility	NOUN
easat-7645	370	12	and	and	CCONJ
easat-7645	370	13	brand	brand	NOUN
easat-7645	370	14	relationship	relationship	NOUN
easat-7645	370	15	(	(	PUNCT
easat-7645	370	16	β=0.063	β=0.063	NUM
easat-7645	370	17	,	,	PUNCT
easat-7645	370	18	t=1.148	t=1.148	NOUN
easat-7645	370	19	,	,	PUNCT
easat-7645	370	20	p=0.251	p=0.251	PROPN
easat-7645	370	21	)	)	PUNCT
easat-7645	370	22	;	;	PUNCT
easat-7645	370	23	h1c	h1c	PROPN
easat-7645	370	24	is	be	AUX
easat-7645	370	25	,	,	PUNCT
easat-7645	370	26	therefore	therefore	ADV
easat-7645	370	27	,	,	PUNCT
easat-7645	370	28	not	not	PART
easat-7645	370	29	supported	support	VERB
easat-7645	370	30	.	.	PUNCT
easat-7645	371	1	likewise	likewise	ADV
easat-7645	371	2	,	,	PUNCT
easat-7645	371	3	the	the	DET
easat-7645	371	4	relationship	relationship	NOUN
easat-7645	371	5	between	between	ADP
easat-7645	371	6	accessibility	accessibility	NOUN
easat-7645	371	7	and	and	CCONJ
easat-7645	371	8	brand	brand	NOUN
easat-7645	371	9	trust	trust	NOUN
easat-7645	371	10	is	be	AUX
easat-7645	371	11	nonsignificant	nonsignificant	ADJ
easat-7645	371	12	(	(	PUNCT
easat-7645	371	13	β=0.071	β=0.071	PROPN
easat-7645	371	14	,	,	PUNCT
easat-7645	371	15	t=1.380	t=1.380	NUM
easat-7645	371	16	,	,	PUNCT
easat-7645	371	17	p=0.168	p=0.168	NOUN
easat-7645	371	18	)	)	PUNCT
easat-7645	371	19	;	;	PUNCT
easat-7645	371	20	thus	thus	ADV
easat-7645	371	21	,	,	PUNCT
easat-7645	371	22	h3c	h3c	VERB
easat-7645	371	23	is	be	AUX
easat-7645	371	24	not	not	PART
easat-7645	371	25	supported	support	VERB
easat-7645	371	26	.	.	PUNCT
easat-7645	372	1	table	table	NOUN
easat-7645	372	2	5	5	NUM
easat-7645	372	3	also	also	ADV
easat-7645	372	4	shows	show	VERB
easat-7645	372	5	a	a	DET
easat-7645	372	6	positive	positive	ADJ
easat-7645	372	7	and	and	CCONJ
easat-7645	372	8	significant	significant	ADJ
easat-7645	372	9	relationship	relationship	NOUN
easat-7645	372	10	between	between	ADP
easat-7645	372	11	customization	customization	NOUN
easat-7645	372	12	and	and	CCONJ
easat-7645	372	13	brand	brand	NOUN
easat-7645	372	14	relationship	relationship	NOUN
easat-7645	372	15	(	(	PUNCT
easat-7645	372	16	β=0.281	β=0.281	X
easat-7645	372	17	,	,	PUNCT
easat-7645	372	18	t=5.541	t=5.541	NOUN
easat-7645	372	19	,	,	PUNCT
easat-7645	372	20	p<0.05	p<0.05	NOUN
easat-7645	372	21	)	)	PUNCT
easat-7645	372	22	,	,	PUNCT
easat-7645	372	23	so	so	SCONJ
easat-7645	372	24	h1d	h1d	NOUN
easat-7645	372	25	is	be	AUX
easat-7645	372	26	supported	support	VERB
easat-7645	372	27	.	.	PUNCT
easat-7645	373	1	table	table	NOUN
easat-7645	373	2	5	5	NUM
easat-7645	373	3	also	also	ADV
easat-7645	373	4	shows	show	VERB
easat-7645	373	5	a	a	DET
easat-7645	373	6	positive	positive	ADJ
easat-7645	373	7	and	and	CCONJ
easat-7645	373	8	3058	3058	NUM
easat-7645	373	9	edelweiss	edelweiss	PROPN
easat-7645	373	10	applied	apply	VERB
easat-7645	373	11	science	science	NOUN
easat-7645	373	12	and	and	CCONJ
easat-7645	373	13	technology	technology	NOUN
easat-7645	373	14	issn	issn	PROPN
easat-7645	373	15	:	:	PUNCT
easat-7645	373	16	2576	2576	NUM
easat-7645	373	17	-	-	SYM
easat-7645	373	18	8484	8484	NUM
easat-7645	373	19	vol	vol	NOUN
easat-7645	373	20	.	.	PROPN
easat-7645	374	1	9	9	NUM
easat-7645	374	2	,	,	PUNCT
easat-7645	374	3	no	no	INTJ
easat-7645	374	4	.	.	NOUN
easat-7645	374	5	5	5	NUM
easat-7645	374	6	:	:	PUNCT
easat-7645	374	7	3046	3046	NUM
easat-7645	374	8	-	-	SYM
easat-7645	374	9	3066	3066	NUM
easat-7645	374	10	,	,	PUNCT
easat-7645	374	11	2025	2025	NUM
easat-7645	374	12	doi	doi	NOUN
easat-7645	374	13	:	:	PUNCT
easat-7645	374	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	374	15	©	©	PROPN
easat-7645	374	16	2025	2025	NUM
easat-7645	374	17	by	by	ADP
easat-7645	374	18	the	the	DET
easat-7645	374	19	authors	author	NOUN
easat-7645	374	20	;	;	PUNCT
easat-7645	374	21	licensee	licensee	PROPN
easat-7645	374	22	learning	learning	NOUN
easat-7645	374	23	gate	gate	VERB
easat-7645	374	24	significant	significant	ADJ
easat-7645	374	25	relationship	relationship	NOUN
easat-7645	374	26	between	between	ADP
easat-7645	374	27	customization	customization	NOUN
easat-7645	374	28	and	and	CCONJ
easat-7645	374	29	brand	brand	NOUN
easat-7645	374	30	experience	experience	NOUN
easat-7645	374	31	(	(	PUNCT
easat-7645	374	32	β=0.155	β=0.155	X
easat-7645	374	33	,	,	PUNCT
easat-7645	374	34	t=2.805	t=2.805	PROPN
easat-7645	374	35	,	,	PUNCT
easat-7645	374	36	p<0.05	p<0.05	PROPN
easat-7645	374	37	)	)	PUNCT
easat-7645	374	38	,	,	PUNCT
easat-7645	374	39	so	so	ADV
easat-7645	374	40	h2d	h2d	PUNCT
easat-7645	374	41	is	be	AUX
easat-7645	374	42	supported	support	VERB
easat-7645	374	43	.	.	PUNCT
easat-7645	375	1	table	table	NOUN
easat-7645	375	2	5	5	NUM
easat-7645	375	3	also	also	ADV
easat-7645	375	4	shows	show	VERB
easat-7645	375	5	a	a	DET
easat-7645	375	6	positive	positive	ADJ
easat-7645	375	7	and	and	CCONJ
easat-7645	375	8	significant	significant	ADJ
easat-7645	375	9	relationship	relationship	NOUN
easat-7645	375	10	between	between	ADP
easat-7645	375	11	customization	customization	NOUN
easat-7645	375	12	and	and	CCONJ
easat-7645	375	13	brand	brand	NOUN
easat-7645	375	14	trust	trust	PROPN
easat-7645	375	15	(	(	PUNCT
easat-7645	375	16	β=0.225	β=0.225	X
easat-7645	375	17	,	,	PUNCT
easat-7645	375	18	t=4.371	t=4.371	ADV
easat-7645	375	19	,	,	PUNCT
easat-7645	375	20	p<0.05	p<0.05	NOUN
easat-7645	375	21	)	)	PUNCT
easat-7645	375	22	,	,	PUNCT
easat-7645	375	23	so	so	ADV
easat-7645	375	24	h3d	h3d	PROPN
easat-7645	375	25	is	be	AUX
easat-7645	375	26	supported	support	VERB
easat-7645	375	27	.	.	PUNCT
easat-7645	376	1	table	table	NOUN
easat-7645	376	2	5	5	NUM
easat-7645	376	3	,	,	PUNCT
easat-7645	376	4	however	however	ADV
easat-7645	376	5	,	,	PUNCT
easat-7645	376	6	shows	show	VERB
easat-7645	376	7	a	a	DET
easat-7645	376	8	non	non	ADJ
easat-7645	376	9	-	-	ADJ
easat-7645	376	10	significant	significant	ADJ
easat-7645	376	11	relationship	relationship	NOUN
easat-7645	376	12	between	between	ADP
easat-7645	376	13	entertainment	entertainment	NOUN
easat-7645	376	14	and	and	CCONJ
easat-7645	376	15	brand	brand	NOUN
easat-7645	376	16	experience	experience	NOUN
easat-7645	376	17	(	(	PUNCT
easat-7645	376	18	β=0.019	β=0.019	X
easat-7645	376	19	,	,	PUNCT
easat-7645	376	20	t=0.369	t=0.369	ADV
easat-7645	376	21	,	,	PUNCT
easat-7645	376	22	p=0.712	p=0.712	NOUN
easat-7645	376	23	)	)	PUNCT
easat-7645	376	24	,	,	PUNCT
easat-7645	376	25	so	so	ADV
easat-7645	376	26	h2e	h2e	ADV
easat-7645	376	27	is	be	AUX
easat-7645	376	28	not	not	PART
easat-7645	376	29	supported	support	VERB
easat-7645	376	30	.	.	PUNCT
easat-7645	377	1	table	table	NOUN
easat-7645	377	2	5	5	NUM
easat-7645	377	3	also	also	ADV
easat-7645	377	4	shows	show	VERB
easat-7645	377	5	a	a	DET
easat-7645	377	6	non	non	ADJ
easat-7645	377	7	-	-	ADJ
easat-7645	377	8	significant	significant	ADJ
easat-7645	377	9	relationship	relationship	NOUN
easat-7645	377	10	between	between	ADP
easat-7645	377	11	entertainment	entertainment	NOUN
easat-7645	377	12	and	and	CCONJ
easat-7645	377	13	brand	brand	NOUN
easat-7645	377	14	relationship	relationship	NOUN
easat-7645	377	15	(	(	PUNCT
easat-7645	377	16	β=-0.024	β=-0.024	PROPN
easat-7645	377	17	,	,	PUNCT
easat-7645	377	18	t=0.375	t=0.375	NUM
easat-7645	377	19	,	,	PUNCT
easat-7645	377	20	p=0.708	p=0.708	NUM
easat-7645	377	21	)	)	PUNCT
easat-7645	377	22	,	,	PUNCT
easat-7645	377	23	so	so	ADV
easat-7645	377	24	h1e	h1e	PROPN
easat-7645	377	25	is	be	AUX
easat-7645	377	26	not	not	PART
easat-7645	377	27	supported	support	VERB
easat-7645	377	28	.	.	PUNCT
easat-7645	378	1	nevertheless	nevertheless	ADV
easat-7645	378	2	,	,	PUNCT
easat-7645	378	3	there	there	PRON
easat-7645	378	4	is	be	VERB
easat-7645	378	5	a	a	DET
easat-7645	378	6	positive	positive	ADJ
easat-7645	378	7	and	and	CCONJ
easat-7645	378	8	significant	significant	ADJ
easat-7645	378	9	relationship	relationship	NOUN
easat-7645	378	10	between	between	ADP
easat-7645	378	11	entertainment	entertainment	NOUN
easat-7645	378	12	and	and	CCONJ
easat-7645	378	13	brand	brand	NOUN
easat-7645	378	14	trust	trust	PROPN
easat-7645	378	15	(	(	PUNCT
easat-7645	378	16	β=0.154	β=0.154	X
easat-7645	378	17	,	,	PUNCT
easat-7645	378	18	t=3.259	t=3.259	PRON
easat-7645	378	19	,	,	PUNCT
easat-7645	378	20	p<0.05	p<0.05	NOUN
easat-7645	378	21	)	)	PUNCT
easat-7645	378	22	,	,	PUNCT
easat-7645	378	23	so	so	ADV
easat-7645	378	24	h3e	h3e	NOUN
easat-7645	378	25	is	be	AUX
easat-7645	378	26	supported	support	VERB
easat-7645	378	27	.	.	PUNCT
easat-7645	379	1	on	on	ADP
easat-7645	379	2	the	the	DET
easat-7645	379	3	other	other	ADJ
easat-7645	379	4	hand	hand	NOUN
easat-7645	379	5	,	,	PUNCT
easat-7645	379	6	a	a	DET
easat-7645	379	7	positive	positive	ADJ
easat-7645	379	8	and	and	CCONJ
easat-7645	379	9	significant	significant	ADJ
easat-7645	379	10	relationship	relationship	NOUN
easat-7645	379	11	could	could	AUX
easat-7645	379	12	be	be	AUX
easat-7645	379	13	seen	see	VERB
easat-7645	379	14	between	between	ADP
easat-7645	379	15	brand	brand	NOUN
easat-7645	379	16	relationship	relationship	NOUN
easat-7645	379	17	and	and	CCONJ
easat-7645	379	18	brand	brand	NOUN
easat-7645	379	19	loyalty	loyalty	NOUN
easat-7645	379	20	(	(	PUNCT
easat-7645	379	21	β=0.416	β=0.416	X
easat-7645	379	22	,	,	PUNCT
easat-7645	379	23	t=9.458	t=9.458	NUM
easat-7645	379	24	,	,	PUNCT
easat-7645	379	25	p<0.05	p<0.05	NOUN
easat-7645	379	26	)	)	PUNCT
easat-7645	379	27	,	,	PUNCT
easat-7645	379	28	so	so	SCONJ
easat-7645	379	29	h4	h4	PROPN
easat-7645	379	30	is	be	AUX
easat-7645	379	31	supported	support	VERB
easat-7645	379	32	.	.	PUNCT
easat-7645	380	1	table	table	NOUN
easat-7645	380	2	5	5	NUM
easat-7645	380	3	also	also	ADV
easat-7645	380	4	shows	show	VERB
easat-7645	380	5	a	a	DET
easat-7645	380	6	positive	positive	ADJ
easat-7645	380	7	and	and	CCONJ
easat-7645	380	8	significant	significant	ADJ
easat-7645	380	9	relationship	relationship	NOUN
easat-7645	380	10	between	between	ADP
easat-7645	380	11	brand	brand	NOUN
easat-7645	380	12	experience	experience	NOUN
easat-7645	380	13	and	and	CCONJ
easat-7645	380	14	brand	brand	NOUN
easat-7645	380	15	loyalty	loyalty	NOUN
easat-7645	380	16	(	(	PUNCT
easat-7645	380	17	β=0.312	β=0.312	PROPN
easat-7645	380	18	,	,	PUNCT
easat-7645	380	19	t=8.530	t=8.530	NOUN
easat-7645	380	20	,	,	PUNCT
easat-7645	380	21	p<0.05	p<0.05	NOUN
easat-7645	380	22	)	)	PUNCT
easat-7645	380	23	;	;	PUNCT
easat-7645	380	24	so	so	ADV
easat-7645	380	25	h5	h5	PROPN
easat-7645	380	26	is	be	AUX
easat-7645	380	27	supported	support	VERB
easat-7645	380	28	.	.	PUNCT
easat-7645	381	1	table	table	NOUN
easat-7645	381	2	5	5	NUM
easat-7645	381	3	also	also	ADV
easat-7645	381	4	shows	show	VERB
easat-7645	381	5	a	a	DET
easat-7645	381	6	positive	positive	ADJ
easat-7645	381	7	and	and	CCONJ
easat-7645	381	8	significant	significant	ADJ
easat-7645	381	9	relationship	relationship	NOUN
easat-7645	381	10	between	between	ADP
easat-7645	381	11	brand	brand	NOUN
easat-7645	381	12	trust	trust	PROPN
easat-7645	381	13	and	and	CCONJ
easat-7645	381	14	brand	brand	NOUN
easat-7645	381	15	loyalty	loyalty	NOUN
easat-7645	381	16	(	(	PUNCT
easat-7645	381	17	β=0.384	β=0.384	X
easat-7645	381	18	,	,	PUNCT
easat-7645	381	19	t=7.887	t=7.887	X
easat-7645	381	20	,	,	PUNCT
easat-7645	381	21	p<0.05	p<0.05	NOUN
easat-7645	381	22	)	)	PUNCT
easat-7645	381	23	,	,	PUNCT
easat-7645	381	24	so	so	ADV
easat-7645	381	25	h6	h6	PROPN
easat-7645	381	26	is	be	AUX
easat-7645	381	27	supported	support	VERB
easat-7645	381	28	.	.	PUNCT
easat-7645	382	1	table	table	NOUN
easat-7645	382	2	5	5	NUM
easat-7645	382	3	.	.	PUNCT
easat-7645	383	1	the	the	DET
easat-7645	383	2	results	result	NOUN
easat-7645	383	3	of	of	ADP
easat-7645	383	4	testing	test	VERB
easat-7645	383	5	the	the	DET
easat-7645	383	6	significance	significance	NOUN
easat-7645	383	7	level	level	NOUN
easat-7645	383	8	of	of	ADP
easat-7645	383	9	the	the	DET
easat-7645	383	10	path	path	NOUN
easat-7645	383	11	coefficients	coefficient	NOUN
easat-7645	383	12	.	.	PUNCT
easat-7645	384	1	hypothesis	hypothesis	NOUN
easat-7645	384	2	path	path	NOUN
easat-7645	384	3	coefficients	coefficient	VERB
easat-7645	384	4	std.b	std.b	PROPN
easat-7645	384	5	t	t	PROPN
easat-7645	384	6	-	-	PUNCT
easat-7645	384	7	statistics	statistic	NOUN
easat-7645	384	8	p	p	NOUN
easat-7645	384	9	-	-	PUNCT
easat-7645	384	10	values	value	NOUN
easat-7645	384	11	result	result	VERB
easat-7645	384	12	h1a	h1a	PROPN
easat-7645	384	13	int	int	NOUN
easat-7645	384	14	→	→	PUNCT
easat-7645	384	15	br	br	PROPN
easat-7645	384	16	0.078	0.078	NUM
easat-7645	384	17	0.079	0.079	NUM
easat-7645	384	18	1.581	1.581	NUM
easat-7645	384	19	0.114	0.114	NUM
easat-7645	384	20	not	not	PART
easat-7645	384	21	supported	support	VERB
easat-7645	384	22	h2a	h2a	NOUN
easat-7645	384	23	int	int	NOUN
easat-7645	384	24	→	→	PUNCT
easat-7645	384	25	be	be	AUX
easat-7645	384	26	0.144	0.144	NUM
easat-7645	384	27	0.145	0.145	NUM
easat-7645	384	28	2.978	2.978	NUM
easat-7645	384	29	0.003	0.003	NUM
easat-7645	384	30	supported	support	VERB
easat-7645	384	31	h3a	h3a	NOUN
easat-7645	384	32	int	int	NOUN
easat-7645	384	33	→	→	SYM
easat-7645	384	34	bt	bt	NOUN
easat-7645	384	35	0.100	0.100	NUM
easat-7645	384	36	0.099	0.099	NUM
easat-7645	384	37	2.185	2.185	NUM
easat-7645	384	38	0.029	0.029	NUM
easat-7645	384	39	supported	support	VERB
easat-7645	384	40	h1b	h1b	PROPN
easat-7645	384	41	inf	inf	PROPN
easat-7645	384	42	→	→	SYM
easat-7645	384	43	br	br	NOUN
easat-7645	384	44	0.119	0.119	NUM
easat-7645	384	45	0.120	0.120	NUM
easat-7645	384	46	2.081	2.081	NUM
easat-7645	384	47	0.037	0.037	NUM
easat-7645	384	48	supported	support	VERB
easat-7645	384	49	h2b	h2b	PROPN
easat-7645	384	50	inf	inf	PROPN
easat-7645	384	51	→	→	PUNCT
easat-7645	384	52	be	be	AUX
easat-7645	384	53	0.107	0.107	NUM
easat-7645	384	54	0.110	0.110	NUM
easat-7645	384	55	2.116	2.116	NUM
easat-7645	384	56	0.034	0.034	NUM
easat-7645	384	57	supported	support	VERB
easat-7645	384	58	h3b	h3b	PROPN
easat-7645	384	59	inf	inf	PROPN
easat-7645	384	60	→	→	SYM
easat-7645	384	61	bt	bt	NOUN
easat-7645	384	62	0.121	0.121	NUM
easat-7645	384	63	0.122	0.122	NUM
easat-7645	384	64	2.582	2.582	NUM
easat-7645	384	65	0.010	0.010	NUM
easat-7645	384	66	supported	support	VERB
easat-7645	384	67	h1c	h1c	PROPN
easat-7645	384	68	acc	acc	PROPN
easat-7645	384	69	→	→	SYM
easat-7645	384	70	br	br	PROPN
easat-7645	384	71	0.063	0.063	NUM
easat-7645	384	72	0.065	0.065	NUM
easat-7645	384	73	1.148	1.148	NUM
easat-7645	384	74	0.251	0.251	NUM
easat-7645	384	75	not	not	PART
easat-7645	384	76	supported	support	VERB
easat-7645	384	77	h2c	h2c	PROPN
easat-7645	384	78	acc	acc	PROPN
easat-7645	384	79	→	→	PUNCT
easat-7645	384	80	be	be	AUX
easat-7645	384	81	0.133	0.133	NUM
easat-7645	384	82	0.136	0.136	NUM
easat-7645	384	83	2.501	2.501	NUM
easat-7645	384	84	0.012	0.012	NUM
easat-7645	384	85	supported	support	VERB
easat-7645	384	86	h3c	h3c	X
easat-7645	384	87	acc	acc	PROPN
easat-7645	384	88	→	→	SYM
easat-7645	384	89	bt	bt	PROPN
easat-7645	384	90	0.071	0.071	NUM
easat-7645	384	91	0.074	0.074	NUM
easat-7645	384	92	1.380	1.380	NUM
easat-7645	384	93	0.168	0.168	NUM
easat-7645	384	94	not	not	PART
easat-7645	384	95	supported	support	VERB
easat-7645	384	96	h1d	h1d	NOUN
easat-7645	384	97	cus	cus	NOUN
easat-7645	384	98	→	→	SYM
easat-7645	384	99	br	br	NOUN
easat-7645	384	100	0.281	0.281	NUM
easat-7645	384	101	0.283	0.283	NUM
easat-7645	384	102	5.541	5.541	NUM
easat-7645	384	103	0.000	0.000	NUM
easat-7645	384	104	supported	support	VERB
easat-7645	384	105	h2d	h2d	ADJ
easat-7645	384	106	cus	cus	ADJ
easat-7645	384	107	→	→	PUNCT
easat-7645	384	108	be	be	AUX
easat-7645	384	109	0.155	0.155	NUM
easat-7645	384	110	0.155	0.155	NUM
easat-7645	384	111	2.805	2.805	NUM
easat-7645	384	112	0.005	0.005	NUM
easat-7645	384	113	supported	support	VERB
easat-7645	384	114	h3d	h3d	PROPN
easat-7645	384	115	cus	cus	PROPN
easat-7645	384	116	→	→	SYM
easat-7645	384	117	bt	bt	PROPN
easat-7645	384	118	0.225	0.225	NUM
easat-7645	384	119	0.225	0.225	NUM
easat-7645	384	120	4.371	4.371	NUM
easat-7645	384	121	0.000	0.000	NUM
easat-7645	384	122	supported	support	VERB
easat-7645	384	123	h1e	h1e	PROPN
easat-7645	384	124	ent	ent	PROPN
easat-7645	384	125	→	→	SYM
easat-7645	384	126	br	br	PROPN
easat-7645	385	1	-0.024	-0.024	PUNCT
easat-7645	385	2	-0.022	-0.022	PROPN
easat-7645	385	3	0.375	0.375	NUM
easat-7645	385	4	0.708	0.708	NUM
easat-7645	385	5	not	not	PART
easat-7645	385	6	supported	support	VERB
easat-7645	385	7	h2e	h2e	PROPN
easat-7645	385	8	ent	ent	NOUN
easat-7645	385	9	→	→	PUNCT
easat-7645	385	10	be	be	AUX
easat-7645	385	11	0.019	0.019	NUM
easat-7645	385	12	0.027	0.027	NUM
easat-7645	385	13	0.369	0.369	NUM
easat-7645	385	14	0.712	0.712	NUM
easat-7645	385	15	not	not	PART
easat-7645	385	16	supported	support	VERB
easat-7645	385	17	h3e	h3e	PROPN
easat-7645	385	18	ent	ent	PROPN
easat-7645	385	19	→	→	SYM
easat-7645	385	20	bt	bt	X
easat-7645	385	21	0.154	0.154	NUM
easat-7645	385	22	0.161	0.161	NUM
easat-7645	385	23	3.259	3.259	NUM
easat-7645	385	24	0.001	0.001	NUM
easat-7645	385	25	supported	support	VERB
easat-7645	385	26	h4	h4	PROPN
easat-7645	385	27	br	br	PROPN
easat-7645	385	28	→	→	SYM
easat-7645	385	29	bl	bl	PROPN
easat-7645	385	30	0.416	0.416	NUM
easat-7645	385	31	0.416	0.416	NUM
easat-7645	385	32	9.458	9.458	NUM
easat-7645	385	33	0.000	0.000	NUM
easat-7645	385	34	supported	support	VERB
easat-7645	385	35	h5	h5	NOUN
easat-7645	385	36	be	be	AUX
easat-7645	385	37	→	→	SYM
easat-7645	385	38	bl	bl	PROPN
easat-7645	385	39	0.312	0.312	NUM
easat-7645	385	40	0.311	0.311	NUM
easat-7645	385	41	8.530	8.530	NUM
easat-7645	385	42	0.000	0.000	NUM
easat-7645	385	43	supported	support	VERB
easat-7645	385	44	h6	h6	PROPN
easat-7645	385	45	bt	bt	PROPN
easat-7645	385	46	→	→	SYM
easat-7645	386	1	bl	bl	PROPN
easat-7645	386	2	0.384	0.384	NUM
easat-7645	386	3	0.385	0.385	NUM
easat-7645	386	4	7.887	7.887	NUM
easat-7645	386	5	0.000	0.000	NUM
easat-7645	386	6	supported	support	VERB
easat-7645	386	7	the	the	DET
easat-7645	386	8	variance	variance	NOUN
easat-7645	386	9	inflation	inflation	NOUN
easat-7645	386	10	factor	factor	NOUN
easat-7645	386	11	(	(	PUNCT
easat-7645	386	12	vif	vif	NOUN
easat-7645	386	13	)	)	PUNCT
easat-7645	386	14	was	be	AUX
easat-7645	386	15	assessed	assess	VERB
easat-7645	386	16	to	to	PART
easat-7645	386	17	detect	detect	VERB
easat-7645	386	18	potential	potential	ADJ
easat-7645	386	19	multicollinearity	multicollinearity	NOUN
easat-7645	386	20	issues	issue	NOUN
easat-7645	386	21	among	among	ADP
easat-7645	386	22	the	the	DET
easat-7645	386	23	independent	independent	ADJ
easat-7645	386	24	variables	variable	NOUN
easat-7645	386	25	in	in	ADP
easat-7645	386	26	the	the	DET
easat-7645	386	27	structural	structural	ADJ
easat-7645	386	28	model	model	NOUN
easat-7645	386	29	.	.	PUNCT
easat-7645	387	1	multicollinearity	multicollinearity	NOUN
easat-7645	387	2	occurs	occur	VERB
easat-7645	387	3	when	when	SCONJ
easat-7645	387	4	predictor	predictor	NOUN
easat-7645	387	5	variables	variable	NOUN
easat-7645	387	6	are	be	AUX
easat-7645	387	7	highly	highly	ADV
easat-7645	387	8	correlated	correlate	VERB
easat-7645	387	9	,	,	PUNCT
easat-7645	387	10	which	which	PRON
easat-7645	387	11	can	can	AUX
easat-7645	387	12	inflate	inflate	VERB
easat-7645	387	13	standard	standard	ADJ
easat-7645	387	14	errors	error	NOUN
easat-7645	387	15	and	and	CCONJ
easat-7645	387	16	compromise	compromise	VERB
easat-7645	387	17	the	the	DET
easat-7645	387	18	reliability	reliability	NOUN
easat-7645	387	19	of	of	ADP
easat-7645	387	20	regression	regression	NOUN
easat-7645	387	21	estimates	estimate	NOUN
easat-7645	387	22	.	.	PUNCT
easat-7645	388	1	generally	generally	ADV
easat-7645	388	2	,	,	PUNCT
easat-7645	388	3	a	a	DET
easat-7645	388	4	vif	vif	NOUN
easat-7645	388	5	value	value	NOUN
easat-7645	388	6	below	below	ADP
easat-7645	388	7	3	3	NUM
easat-7645	388	8	is	be	AUX
easat-7645	388	9	considered	consider	VERB
easat-7645	388	10	acceptable	acceptable	ADJ
easat-7645	388	11	,	,	PUNCT
easat-7645	388	12	indicating	indicate	VERB
easat-7645	388	13	no	no	DET
easat-7645	388	14	severe	severe	ADJ
easat-7645	388	15	multicollinearity	multicollinearity	NOUN
easat-7645	388	16	.	.	PUNCT
easat-7645	389	1	all	all	DET
easat-7645	389	2	vif	vif	NOUN
easat-7645	389	3	values	value	NOUN
easat-7645	389	4	in	in	ADP
easat-7645	389	5	this	this	DET
easat-7645	389	6	study	study	NOUN
easat-7645	389	7	fall	fall	VERB
easat-7645	389	8	within	within	ADP
easat-7645	389	9	the	the	DET
easat-7645	389	10	acceptable	acceptable	ADJ
easat-7645	389	11	range	range	NOUN
easat-7645	389	12	,	,	PUNCT
easat-7645	389	13	with	with	ADP
easat-7645	389	14	the	the	DET
easat-7645	389	15	highest	high	ADJ
easat-7645	389	16	value	value	NOUN
easat-7645	389	17	being	be	AUX
easat-7645	389	18	1.238	1.238	NUM
easat-7645	389	19	and	and	CCONJ
easat-7645	389	20	the	the	DET
easat-7645	389	21	lowest	low	ADJ
easat-7645	389	22	at	at	ADP
easat-7645	389	23	1.064	1.064	NUM
easat-7645	389	24	.	.	PUNCT
easat-7645	390	1	these	these	DET
easat-7645	390	2	results	result	NOUN
easat-7645	390	3	confirm	confirm	VERB
easat-7645	390	4	that	that	SCONJ
easat-7645	390	5	collinearity	collinearity	NOUN
easat-7645	390	6	does	do	AUX
easat-7645	390	7	not	not	PART
easat-7645	390	8	pose	pose	VERB
easat-7645	390	9	a	a	DET
easat-7645	390	10	threat	threat	NOUN
easat-7645	390	11	to	to	ADP
easat-7645	390	12	the	the	DET
easat-7645	390	13	stability	stability	NOUN
easat-7645	390	14	of	of	ADP
easat-7645	390	15	the	the	DET
easat-7645	390	16	structural	structural	ADJ
easat-7645	390	17	model	model	NOUN
easat-7645	390	18	.	.	PUNCT
easat-7645	391	1	these	these	DET
easat-7645	391	2	findings	finding	NOUN
easat-7645	391	3	strengthen	strengthen	VERB
easat-7645	391	4	the	the	DET
easat-7645	391	5	credibility	credibility	NOUN
easat-7645	391	6	of	of	ADP
easat-7645	391	7	the	the	DET
easat-7645	391	8	model	model	NOUN
easat-7645	391	9	and	and	CCONJ
easat-7645	391	10	reinforce	reinforce	VERB
easat-7645	391	11	the	the	DET
easat-7645	391	12	validity	validity	NOUN
easat-7645	391	13	of	of	ADP
easat-7645	391	14	the	the	DET
easat-7645	391	15	hypothesis	hypothesis	NOUN
easat-7645	391	16	testing	testing	NOUN
easat-7645	391	17	results	result	NOUN
easat-7645	391	18	.	.	PUNCT
easat-7645	392	1	the	the	DET
easat-7645	392	2	absence	absence	NOUN
easat-7645	392	3	of	of	ADP
easat-7645	392	4	multicollinearity	multicollinearity	NOUN
easat-7645	392	5	enhances	enhance	NOUN
easat-7645	392	6	confidence	confidence	NOUN
easat-7645	392	7	in	in	ADP
easat-7645	392	8	the	the	DET
easat-7645	392	9	causal	causal	ADJ
easat-7645	392	10	inferences	inference	NOUN
easat-7645	392	11	drawn	draw	VERB
easat-7645	392	12	from	from	ADP
easat-7645	392	13	the	the	DET
easat-7645	392	14	data	datum	NOUN
easat-7645	392	15	,	,	PUNCT
easat-7645	392	16	ensuring	ensure	VERB
easat-7645	392	17	that	that	SCONJ
easat-7645	392	18	each	each	DET
easat-7645	392	19	independent	independent	ADJ
easat-7645	392	20	variable	variable	NOUN
easat-7645	392	21	contributes	contribute	VERB
easat-7645	392	22	uniquely	uniquely	ADV
easat-7645	392	23	to	to	ADP
easat-7645	392	24	explaining	explain	VERB
easat-7645	392	25	variations	variation	NOUN
easat-7645	392	26	in	in	ADP
easat-7645	392	27	brand	brand	NOUN
easat-7645	392	28	loyalty	loyalty	NOUN
easat-7645	392	29	.	.	PUNCT
easat-7645	393	1	3059	3059	NUM
easat-7645	393	2	edelweiss	edelweiss	PROPN
easat-7645	393	3	applied	apply	VERB
easat-7645	393	4	science	science	NOUN
easat-7645	393	5	and	and	CCONJ
easat-7645	393	6	technology	technology	NOUN
easat-7645	393	7	issn	issn	PROPN
easat-7645	393	8	:	:	PUNCT
easat-7645	393	9	2576	2576	NUM
easat-7645	393	10	-	-	SYM
easat-7645	393	11	8484	8484	NUM
easat-7645	393	12	vol	vol	NOUN
easat-7645	393	13	.	.	PROPN
easat-7645	394	1	9	9	NUM
easat-7645	394	2	,	,	PUNCT
easat-7645	394	3	no	no	INTJ
easat-7645	394	4	.	.	NOUN
easat-7645	394	5	5	5	NUM
easat-7645	394	6	:	:	PUNCT
easat-7645	394	7	3046	3046	NUM
easat-7645	394	8	-	-	SYM
easat-7645	394	9	3066	3066	NUM
easat-7645	394	10	,	,	PUNCT
easat-7645	394	11	2025	2025	NUM
easat-7645	394	12	doi	doi	NOUN
easat-7645	394	13	:	:	PUNCT
easat-7645	394	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	394	15	©	©	PROPN
easat-7645	394	16	2025	2025	NUM
easat-7645	394	17	by	by	ADP
easat-7645	394	18	the	the	DET
easat-7645	394	19	authors	author	NOUN
easat-7645	394	20	;	;	PUNCT
easat-7645	394	21	licensee	licensee	PROPN
easat-7645	394	22	learning	learn	VERB
easat-7645	394	23	gate	gate	NOUN
easat-7645	394	24	table	table	NOUN
easat-7645	394	25	6	6	NUM
easat-7645	394	26	.	.	PUNCT
easat-7645	395	1	r‑square	r‑square	PROPN
easat-7645	395	2	,	,	PUNCT
easat-7645	395	3	r‑square	r‑square	PROPN
easat-7645	395	4	adjusted	adjust	VERB
easat-7645	395	5	coefficient	coefficient	NOUN
easat-7645	395	6	.	.	PUNCT
easat-7645	396	1	research	research	NOUN
easat-7645	396	2	variable	variable	ADJ
easat-7645	396	3	r	r	NOUN
easat-7645	396	4	-	-	PUNCT
easat-7645	396	5	square	square	ADJ
easat-7645	396	6	r	r	NOUN
easat-7645	396	7	-	-	PUNCT
easat-7645	396	8	square	square	ADJ
easat-7645	396	9	adjusted	adjust	VERB
easat-7645	396	10	be	be	VERB
easat-7645	396	11	0.119	0.119	NUM
easat-7645	396	12	0.107	0.107	NUM
easat-7645	396	13	bl	bl	NUM
easat-7645	396	14	0.652	0.652	NUM
easat-7645	396	15	0.649	0.649	NUM
easat-7645	396	16	br	br	NOUN
easat-7645	396	17	0.139	0.139	NUM
easat-7645	396	18	0.128	0.128	NUM
easat-7645	396	19	bt	bt	PROPN
easat-7645	396	20	0.167	0.167	NUM
easat-7645	396	21	0.156	0.156	NUM
easat-7645	396	22	the	the	DET
easat-7645	396	23	r²	r²	ADJ
easat-7645	396	24	coefficient	coefficient	NOUN
easat-7645	396	25	measures	measure	NOUN
easat-7645	396	26	how	how	SCONJ
easat-7645	396	27	well	well	ADV
easat-7645	396	28	independent	independent	ADJ
easat-7645	396	29	variables	variable	NOUN
easat-7645	396	30	explain	explain	VERB
easat-7645	396	31	the	the	DET
easat-7645	396	32	variance	variance	NOUN
easat-7645	396	33	of	of	ADP
easat-7645	396	34	dependent	dependent	ADJ
easat-7645	396	35	variables	variable	NOUN
easat-7645	396	36	.	.	PUNCT
easat-7645	397	1	as	as	SCONJ
easat-7645	397	2	shown	show	VERB
easat-7645	397	3	in	in	ADP
easat-7645	397	4	table	table	NOUN
easat-7645	397	5	6	6	NUM
easat-7645	397	6	,	,	PUNCT
easat-7645	397	7	brand	brand	NOUN
easat-7645	397	8	loyalty	loyalty	NOUN
easat-7645	397	9	(	(	PUNCT
easat-7645	397	10	bl	bl	INTJ
easat-7645	397	11	)	)	PUNCT
easat-7645	397	12	has	have	VERB
easat-7645	397	13	an	an	DET
easat-7645	397	14	r²	r²	NOUN
easat-7645	397	15	of	of	ADP
easat-7645	397	16	0.652	0.652	NUM
easat-7645	397	17	,	,	PUNCT
easat-7645	397	18	meaning	mean	VERB
easat-7645	397	19	65.2	65.2	NUM
easat-7645	397	20	%	%	NOUN
easat-7645	397	21	of	of	ADP
easat-7645	397	22	its	its	PRON
easat-7645	397	23	variance	variance	NOUN
easat-7645	397	24	is	be	AUX
easat-7645	397	25	explained	explain	VERB
easat-7645	397	26	by	by	ADP
easat-7645	397	27	brand	brand	NOUN
easat-7645	397	28	trust	trust	PROPN
easat-7645	397	29	(	(	PUNCT
easat-7645	397	30	bt	bt	NOUN
easat-7645	397	31	)	)	PUNCT
easat-7645	397	32	,	,	PUNCT
easat-7645	397	33	brand	brand	NOUN
easat-7645	397	34	relationship	relationship	NOUN
easat-7645	397	35	(	(	PUNCT
easat-7645	397	36	br	br	NOUN
easat-7645	397	37	)	)	PUNCT
easat-7645	397	38	,	,	PUNCT
easat-7645	397	39	brand	brand	NOUN
easat-7645	397	40	experience	experience	NOUN
easat-7645	397	41	(	(	PUNCT
easat-7645	397	42	be	be	AUX
easat-7645	397	43	)	)	PUNCT
easat-7645	397	44	and	and	CCONJ
easat-7645	397	45	artificial	artificial	ADJ
easat-7645	397	46	intelligence	intelligence	NOUN
easat-7645	397	47	(	(	PUNCT
easat-7645	397	48	ai	ai	NOUN
easat-7645	397	49	)	)	PUNCT
easat-7645	397	50	.	.	PUNCT
easat-7645	398	1	this	this	DET
easat-7645	398	2	highlights	highlight	VERB
easat-7645	398	3	the	the	DET
easat-7645	398	4	strong	strong	ADJ
easat-7645	398	5	impact	impact	NOUN
easat-7645	398	6	of	of	ADP
easat-7645	398	7	these	these	DET
easat-7645	398	8	factors	factor	NOUN
easat-7645	398	9	in	in	ADP
easat-7645	398	10	driving	drive	VERB
easat-7645	398	11	customer	customer	NOUN
easat-7645	398	12	loyalty	loyalty	NOUN
easat-7645	398	13	,	,	PUNCT
easat-7645	398	14	emphasizing	emphasize	VERB
easat-7645	398	15	the	the	DET
easat-7645	398	16	need	need	NOUN
easat-7645	398	17	for	for	SCONJ
easat-7645	398	18	brands	brand	NOUN
easat-7645	398	19	to	to	PART
easat-7645	398	20	cultivate	cultivate	VERB
easat-7645	398	21	trust	trust	NOUN
easat-7645	398	22	and	and	CCONJ
easat-7645	398	23	meaningful	meaningful	ADJ
easat-7645	398	24	relationships	relationship	NOUN
easat-7645	398	25	.	.	PUNCT
easat-7645	399	1	5	5	X
easat-7645	399	2	.	.	X
easat-7645	399	3	discussion	discussion	NOUN
easat-7645	399	4	the	the	DET
easat-7645	399	5	research	research	NOUN
easat-7645	399	6	surveyed	survey	VERB
easat-7645	399	7	383	383	NUM
easat-7645	399	8	representative	representative	ADJ
easat-7645	399	9	customers	customer	NOUN
easat-7645	399	10	in	in	ADP
easat-7645	399	11	vietnam	vietnam	PROPN
easat-7645	399	12	who	who	PRON
easat-7645	399	13	used	use	VERB
easat-7645	399	14	any	any	DET
easat-7645	399	15	ai	ai	ADJ
easat-7645	399	16	marketing	marketing	NOUN
easat-7645	399	17	activities	activity	NOUN
easat-7645	399	18	from	from	ADP
easat-7645	399	19	10	10	NUM
easat-7645	399	20	brands	brand	NOUN
easat-7645	399	21	leading	lead	VERB
easat-7645	399	22	fashion	fashion	NOUN
easat-7645	399	23	industries	industry	NOUN
easat-7645	399	24	.	.	PUNCT
easat-7645	400	1	the	the	DET
easat-7645	400	2	findings	finding	NOUN
easat-7645	400	3	of	of	ADP
easat-7645	400	4	the	the	DET
easat-7645	400	5	research	research	NOUN
easat-7645	400	6	underline	underline	VERB
easat-7645	400	7	the	the	DET
easat-7645	400	8	pivotal	pivotal	ADJ
easat-7645	400	9	role	role	NOUN
easat-7645	400	10	of	of	ADP
easat-7645	400	11	customization	customization	NOUN
easat-7645	400	12	,	,	PUNCT
easat-7645	400	13	and	and	CCONJ
easat-7645	400	14	information	information	NOUN
easat-7645	400	15	in	in	ADP
easat-7645	400	16	directly	directly	ADV
easat-7645	400	17	influencing	influence	VERB
easat-7645	400	18	brand	brand	NOUN
easat-7645	400	19	experience	experience	NOUN
easat-7645	400	20	,	,	PUNCT
easat-7645	400	21	brand	brand	NOUN
easat-7645	400	22	relationship	relationship	NOUN
easat-7645	400	23	,	,	PUNCT
easat-7645	400	24	and	and	CCONJ
easat-7645	400	25	brand	brand	NOUN
easat-7645	400	26	trust	trust	NOUN
easat-7645	400	27	within	within	ADP
easat-7645	400	28	e	e	NOUN
easat-7645	400	29	-	-	NOUN
easat-7645	400	30	commerce	commerce	NOUN
easat-7645	400	31	platforms	platform	NOUN
easat-7645	400	32	.	.	PUNCT
easat-7645	401	1	these	these	DET
easat-7645	401	2	results	result	NOUN
easat-7645	401	3	reinforce	reinforce	VERB
easat-7645	401	4	the	the	DET
easat-7645	401	5	significance	significance	NOUN
easat-7645	401	6	of	of	ADP
easat-7645	401	7	these	these	DET
easat-7645	401	8	factors	factor	NOUN
easat-7645	401	9	in	in	ADP
easat-7645	401	10	enhancing	enhance	VERB
easat-7645	401	11	customer	customer	NOUN
easat-7645	401	12	satisfaction	satisfaction	NOUN
easat-7645	401	13	,	,	PUNCT
easat-7645	401	14	engagement	engagement	NOUN
easat-7645	401	15	,	,	PUNCT
easat-7645	401	16	and	and	CCONJ
easat-7645	401	17	loyalty	loyalty	NOUN
easat-7645	401	18	by	by	ADP
easat-7645	401	19	chung	chung	PROPN
easat-7645	401	20	,	,	PUNCT
easat-7645	401	21	et	et	PROPN
easat-7645	401	22	al	al	PROPN
easat-7645	401	23	.	.	PUNCT
easat-7645	402	1	[	[	X
easat-7645	402	2	31	31	NUM
easat-7645	402	3	]	]	PUNCT
easat-7645	402	4	.	.	PUNCT
easat-7645	403	1	however	however	ADV
easat-7645	403	2	,	,	PUNCT
easat-7645	403	3	the	the	DET
easat-7645	403	4	study	study	NOUN
easat-7645	403	5	also	also	ADV
easat-7645	403	6	reveals	reveal	VERB
easat-7645	403	7	that	that	SCONJ
easat-7645	403	8	not	not	PART
easat-7645	403	9	all	all	DET
easat-7645	403	10	elements	element	NOUN
easat-7645	403	11	,	,	PUNCT
easat-7645	403	12	such	such	ADJ
easat-7645	403	13	as	as	ADP
easat-7645	403	14	accessibility	accessibility	NOUN
easat-7645	403	15	,	,	PUNCT
easat-7645	403	16	entertainment	entertainment	NOUN
easat-7645	403	17	and	and	CCONJ
easat-7645	403	18	interaction	interaction	NOUN
easat-7645	403	19	,	,	PUNCT
easat-7645	403	20	contribute	contribute	VERB
easat-7645	403	21	equally	equally	ADV
easat-7645	403	22	to	to	ADP
easat-7645	403	23	brand	brand	NOUN
easat-7645	403	24	loyalty	loyalty	NOUN
easat-7645	403	25	,	,	PUNCT
easat-7645	403	26	with	with	ADP
easat-7645	403	27	some	some	DET
easat-7645	403	28	outcomes	outcome	NOUN
easat-7645	403	29	diverging	diverge	VERB
easat-7645	403	30	from	from	ADP
easat-7645	403	31	prior	prior	ADJ
easat-7645	403	32	research	research	NOUN
easat-7645	403	33	by	by	ADP
easat-7645	403	34	huang	huang	PROPN
easat-7645	403	35	and	and	CCONJ
easat-7645	403	36	rust	rust	PROPN
easat-7645	404	1	[	[	X
easat-7645	404	2	33	33	NUM
easat-7645	404	3	]	]	PUNCT
easat-7645	404	4	and	and	CCONJ
easat-7645	404	5	cheng	cheng	PROPN
easat-7645	404	6	and	and	CCONJ
easat-7645	404	7	jiang	jiang	PROPN
easat-7645	405	1	[	[	X
easat-7645	405	2	13	13	NUM
easat-7645	405	3	]	]	PUNCT
easat-7645	405	4	.	.	PUNCT
easat-7645	406	1	the	the	DET
easat-7645	406	2	research	research	NOUN
easat-7645	406	3	concludes	conclude	VERB
easat-7645	406	4	that	that	SCONJ
easat-7645	406	5	entertainment	entertainment	NOUN
easat-7645	406	6	has	have	AUX
easat-7645	406	7	limited	limit	VERB
easat-7645	406	8	impact	impact	NOUN
easat-7645	406	9	on	on	ADP
easat-7645	406	10	brand	brand	NOUN
easat-7645	406	11	experience	experience	NOUN
easat-7645	406	12	and	and	CCONJ
easat-7645	406	13	relationship	relationship	NOUN
easat-7645	406	14	aligns	align	VERB
easat-7645	406	15	with	with	ADP
easat-7645	406	16	findings	finding	NOUN
easat-7645	406	17	from	from	ADP
easat-7645	406	18	huang	huang	PROPN
easat-7645	406	19	and	and	CCONJ
easat-7645	406	20	rust	rust	NOUN
easat-7645	407	1	[	[	X
easat-7645	407	2	33	33	NUM
easat-7645	407	3	]	]	PUNCT
easat-7645	407	4	and	and	CCONJ
easat-7645	407	5	cheng	cheng	PROPN
easat-7645	407	6	and	and	CCONJ
easat-7645	407	7	jiang	jiang	PROPN
easat-7645	408	1	[	[	X
easat-7645	408	2	13	13	NUM
easat-7645	408	3	]	]	PUNCT
easat-7645	408	4	.	.	PUNCT
easat-7645	409	1	these	these	DET
easat-7645	409	2	studies	study	NOUN
easat-7645	409	3	suggest	suggest	VERB
easat-7645	409	4	that	that	SCONJ
easat-7645	409	5	customers	customer	NOUN
easat-7645	409	6	on	on	ADP
easat-7645	409	7	e	e	NOUN
easat-7645	409	8	-	-	NOUN
easat-7645	409	9	commerce	commerce	NOUN
easat-7645	409	10	platforms	platform	NOUN
easat-7645	409	11	prioritize	prioritize	VERB
easat-7645	409	12	utilitarian	utilitarian	ADJ
easat-7645	409	13	benefits	benefit	NOUN
easat-7645	409	14	such	such	ADJ
easat-7645	409	15	as	as	ADP
easat-7645	409	16	convenience	convenience	NOUN
easat-7645	409	17	,	,	PUNCT
easat-7645	409	18	efficiency	efficiency	NOUN
easat-7645	409	19	,	,	PUNCT
easat-7645	409	20	and	and	CCONJ
easat-7645	409	21	reliability	reliability	NOUN
easat-7645	409	22	over	over	ADP
easat-7645	409	23	emotional	emotional	ADJ
easat-7645	409	24	engagement	engagement	NOUN
easat-7645	409	25	through	through	ADP
easat-7645	409	26	entertainment	entertainment	NOUN
easat-7645	409	27	.	.	PUNCT
easat-7645	410	1	therefore	therefore	ADV
easat-7645	410	2	,	,	PUNCT
easat-7645	410	3	features	feature	VERB
easat-7645	410	4	like	like	ADP
easat-7645	410	5	gamification	gamification	NOUN
easat-7645	410	6	or	or	CCONJ
easat-7645	410	7	interactive	interactive	ADJ
easat-7645	410	8	content	content	NOUN
easat-7645	410	9	often	often	ADV
easat-7645	410	10	fail	fail	VERB
easat-7645	410	11	to	to	PART
easat-7645	410	12	influence	influence	VERB
easat-7645	410	13	customer	customer	NOUN
easat-7645	410	14	satisfaction	satisfaction	NOUN
easat-7645	410	15	or	or	CCONJ
easat-7645	410	16	loyalty	loyalty	NOUN
easat-7645	410	17	meaningfully	meaningfully	ADV
easat-7645	410	18	.	.	PUNCT
easat-7645	411	1	this	this	PRON
easat-7645	411	2	supports	support	VERB
easat-7645	411	3	the	the	DET
easat-7645	411	4	notion	notion	NOUN
easat-7645	411	5	that	that	SCONJ
easat-7645	411	6	entertainment	entertainment	NOUN
easat-7645	411	7	,	,	PUNCT
easat-7645	411	8	while	while	SCONJ
easat-7645	411	9	potentially	potentially	ADV
easat-7645	411	10	engaging	engaging	ADJ
easat-7645	411	11	,	,	PUNCT
easat-7645	411	12	does	do	AUX
easat-7645	411	13	not	not	PART
easat-7645	411	14	meet	meet	VERB
easat-7645	411	15	the	the	DET
easat-7645	411	16	primary	primary	ADJ
easat-7645	411	17	motivations	motivation	NOUN
easat-7645	411	18	of	of	ADP
easat-7645	411	19	ecommerce	ecommerce	NOUN
easat-7645	411	20	users	user	NOUN
easat-7645	411	21	,	,	PUNCT
easat-7645	411	22	who	who	PRON
easat-7645	411	23	are	be	AUX
easat-7645	411	24	more	more	ADV
easat-7645	411	25	focused	focused	ADJ
easat-7645	411	26	on	on	ADP
easat-7645	411	27	functional	functional	ADJ
easat-7645	411	28	advantages	advantage	NOUN
easat-7645	411	29	like	like	ADP
easat-7645	411	30	seamless	seamless	ADJ
easat-7645	411	31	navigation	navigation	NOUN
easat-7645	411	32	and	and	CCONJ
easat-7645	411	33	accurate	accurate	ADJ
easat-7645	411	34	product	product	NOUN
easat-7645	411	35	information	information	NOUN
easat-7645	411	36	.	.	PUNCT
easat-7645	412	1	recent	recent	ADJ
easat-7645	412	2	studies	study	NOUN
easat-7645	412	3	underscore	underscore	VERB
easat-7645	412	4	the	the	DET
easat-7645	412	5	significant	significant	ADJ
easat-7645	412	6	impact	impact	NOUN
easat-7645	412	7	of	of	ADP
easat-7645	412	8	customization	customization	NOUN
easat-7645	412	9	and	and	CCONJ
easat-7645	412	10	information	information	NOUN
easat-7645	412	11	on	on	ADP
easat-7645	412	12	brand	brand	NOUN
easat-7645	412	13	experience	experience	NOUN
easat-7645	412	14	.	.	PUNCT
easat-7645	413	1	customization	customization	NOUN
easat-7645	413	2	,	,	PUNCT
easat-7645	413	3	through	through	ADP
easat-7645	413	4	personalized	personalized	ADJ
easat-7645	413	5	recommendations	recommendation	NOUN
easat-7645	413	6	and	and	CCONJ
easat-7645	413	7	tailored	tailor	VERB
easat-7645	413	8	user	user	NOUN
easat-7645	413	9	experiences	experience	NOUN
easat-7645	413	10	,	,	PUNCT
easat-7645	413	11	strengthens	strengthen	VERB
easat-7645	413	12	the	the	DET
easat-7645	413	13	connection	connection	NOUN
easat-7645	413	14	between	between	ADP
easat-7645	413	15	customers	customer	NOUN
easat-7645	413	16	and	and	CCONJ
easat-7645	413	17	brands	brand	NOUN
easat-7645	413	18	,	,	PUNCT
easat-7645	413	19	fostering	foster	VERB
easat-7645	413	20	loyalty	loyalty	NOUN
easat-7645	413	21	.	.	PUNCT
easat-7645	414	1	ho	ho	PROPN
easat-7645	414	2	and	and	CCONJ
easat-7645	414	3	chow	chow	PROPN
easat-7645	415	1	[	[	X
easat-7645	415	2	38	38	NUM
easat-7645	415	3	]	]	PUNCT
easat-7645	415	4	demonstrates	demonstrate	VERB
easat-7645	415	5	that	that	SCONJ
easat-7645	415	6	personalized	personalized	ADJ
easat-7645	415	7	interactions	interaction	NOUN
easat-7645	415	8	lead	lead	VERB
easat-7645	415	9	to	to	ADP
easat-7645	415	10	increased	increase	VERB
easat-7645	415	11	customer	customer	NOUN
easat-7645	415	12	engagement	engagement	NOUN
easat-7645	415	13	and	and	CCONJ
easat-7645	415	14	brand	brand	NOUN
easat-7645	415	15	affinity	affinity	NOUN
easat-7645	415	16	.	.	PUNCT
easat-7645	416	1	clear	clear	ADJ
easat-7645	416	2	,	,	PUNCT
easat-7645	416	3	accurate	accurate	ADJ
easat-7645	416	4	,	,	PUNCT
easat-7645	416	5	and	and	CCONJ
easat-7645	416	6	timely	timely	ADJ
easat-7645	416	7	information	information	NOUN
easat-7645	416	8	empowers	empower	VERB
easat-7645	416	9	customers	customer	NOUN
easat-7645	416	10	to	to	PART
easat-7645	416	11	make	make	VERB
easat-7645	416	12	informed	informed	ADJ
easat-7645	416	13	decisions	decision	NOUN
easat-7645	416	14	,	,	PUNCT
easat-7645	416	15	building	build	VERB
easat-7645	416	16	trust	trust	NOUN
easat-7645	416	17	in	in	ADP
easat-7645	416	18	the	the	DET
easat-7645	416	19	platform	platform	NOUN
easat-7645	416	20	.	.	PUNCT
easat-7645	417	1	in	in	ADP
easat-7645	417	2	practice	practice	NOUN
easat-7645	417	3	,	,	PUNCT
easat-7645	417	4	businesses	business	NOUN
easat-7645	417	5	can	can	AUX
easat-7645	417	6	leverage	leverage	VERB
easat-7645	417	7	machine	machine	NOUN
easat-7645	417	8	learning	learn	VERB
easat-7645	417	9	algorithms	algorithm	NOUN
easat-7645	417	10	to	to	PART
easat-7645	417	11	analyze	analyze	VERB
easat-7645	417	12	customer	customer	NOUN
easat-7645	417	13	behavior	behavior	NOUN
easat-7645	417	14	and	and	CCONJ
easat-7645	417	15	deliver	deliver	VERB
easat-7645	417	16	personalized	personalized	ADJ
easat-7645	417	17	product	product	NOUN
easat-7645	417	18	suggestions	suggestion	NOUN
easat-7645	417	19	,	,	PUNCT
easat-7645	417	20	enhancing	enhance	VERB
easat-7645	417	21	satisfaction	satisfaction	NOUN
easat-7645	417	22	.	.	PUNCT
easat-7645	418	1	e	e	X
easat-7645	418	2	-	-	NOUN
easat-7645	418	3	commerce	commerce	NOUN
easat-7645	418	4	platforms	platform	NOUN
easat-7645	418	5	can	can	AUX
easat-7645	418	6	further	far	ADV
easat-7645	418	7	optimize	optimize	VERB
easat-7645	418	8	the	the	DET
easat-7645	418	9	user	user	NOUN
easat-7645	418	10	experience	experience	NOUN
easat-7645	418	11	by	by	ADP
easat-7645	418	12	personalizing	personalize	VERB
easat-7645	418	13	content	content	NOUN
easat-7645	418	14	,	,	PUNCT
easat-7645	418	15	recommendations	recommendation	NOUN
easat-7645	418	16	,	,	PUNCT
easat-7645	418	17	and	and	CCONJ
easat-7645	418	18	promotions	promotion	NOUN
easat-7645	418	19	based	base	VERB
easat-7645	418	20	on	on	ADP
easat-7645	418	21	individual	individual	ADJ
easat-7645	418	22	preferences	preference	NOUN
easat-7645	418	23	,	,	PUNCT
easat-7645	418	24	thereby	thereby	ADV
easat-7645	418	25	fostering	foster	VERB
easat-7645	418	26	deeper	deep	ADJ
easat-7645	418	27	customer	customer	NOUN
easat-7645	418	28	loyalty	loyalty	NOUN
easat-7645	418	29	.	.	PUNCT
easat-7645	419	1	the	the	DET
easat-7645	419	2	integration	integration	NOUN
easat-7645	419	3	of	of	ADP
easat-7645	419	4	customization	customization	NOUN
easat-7645	419	5	and	and	CCONJ
easat-7645	419	6	information	information	NOUN
easat-7645	419	7	is	be	AUX
easat-7645	419	8	essential	essential	ADJ
easat-7645	419	9	for	for	ADP
easat-7645	419	10	building	build	VERB
easat-7645	419	11	meaningful	meaningful	ADJ
easat-7645	419	12	customer	customer	NOUN
easat-7645	419	13	-	-	PUNCT
easat-7645	419	14	brand	brand	NOUN
easat-7645	419	15	relationships	relationship	NOUN
easat-7645	419	16	,	,	PUNCT
easat-7645	419	17	ultimately	ultimately	ADV
easat-7645	419	18	increasing	increase	VERB
easat-7645	419	19	trust	trust	NOUN
easat-7645	419	20	and	and	CCONJ
easat-7645	419	21	long	long	ADJ
easat-7645	419	22	-	-	PUNCT
easat-7645	419	23	term	term	NOUN
easat-7645	419	24	loyalty	loyalty	NOUN
easat-7645	419	25	.	.	PUNCT
easat-7645	420	1	the	the	DET
easat-7645	420	2	research	research	NOUN
easat-7645	420	3	reveals	reveal	VERB
easat-7645	420	4	that	that	SCONJ
easat-7645	420	5	accessibility	accessibility	NOUN
easat-7645	420	6	significantly	significantly	ADV
easat-7645	420	7	enhances	enhance	VERB
easat-7645	420	8	brand	brand	NOUN
easat-7645	420	9	experience	experience	NOUN
easat-7645	420	10	but	but	CCONJ
easat-7645	420	11	does	do	AUX
easat-7645	420	12	not	not	PART
easat-7645	420	13	have	have	VERB
easat-7645	420	14	a	a	DET
easat-7645	420	15	notable	notable	ADJ
easat-7645	420	16	effect	effect	NOUN
easat-7645	420	17	on	on	ADP
easat-7645	420	18	brand	brand	NOUN
easat-7645	420	19	relationship	relationship	NOUN
easat-7645	420	20	and	and	CCONJ
easat-7645	420	21	brand	brand	NOUN
easat-7645	420	22	trust	trust	PROPN
easat-7645	420	23	.	.	PUNCT
easat-7645	421	1	this	this	PRON
easat-7645	421	2	suggests	suggest	VERB
easat-7645	421	3	that	that	SCONJ
easat-7645	421	4	while	while	SCONJ
easat-7645	421	5	accessibility	accessibility	NOUN
easat-7645	421	6	ensures	ensure	VERB
easat-7645	421	7	a	a	DET
easat-7645	421	8	seamless	seamless	ADJ
easat-7645	421	9	and	and	CCONJ
easat-7645	421	10	satisfying	satisfy	VERB
easat-7645	421	11	shopping	shopping	NOUN
easat-7645	421	12	experience	experience	NOUN
easat-7645	421	13	,	,	PUNCT
easat-7645	421	14	it	it	PRON
easat-7645	421	15	is	be	AUX
easat-7645	421	16	insufficient	insufficient	ADJ
easat-7645	421	17	to	to	PART
easat-7645	421	18	establish	establish	VERB
easat-7645	421	19	deep	deep	ADJ
easat-7645	421	20	emotional	emotional	ADJ
easat-7645	421	21	connections	connection	NOUN
easat-7645	421	22	or	or	CCONJ
easat-7645	421	23	trust	trust	NOUN
easat-7645	421	24	with	with	ADP
easat-7645	421	25	the	the	DET
easat-7645	421	26	brand	brand	NOUN
easat-7645	421	27	.	.	PUNCT
easat-7645	422	1	this	this	PRON
easat-7645	422	2	emphasized	emphasize	VERB
easat-7645	422	3	that	that	SCONJ
easat-7645	422	4	accessibility	accessibility	NOUN
easat-7645	422	5	is	be	AUX
easat-7645	422	6	often	often	ADV
easat-7645	422	7	perceived	perceive	VERB
easat-7645	422	8	as	as	ADP
easat-7645	422	9	a	a	DET
easat-7645	422	10	fundamental	fundamental	ADJ
easat-7645	422	11	expectation	expectation	NOUN
easat-7645	422	12	rather	rather	ADV
easat-7645	422	13	than	than	ADP
easat-7645	422	14	a	a	DET
easat-7645	422	15	competitive	competitive	ADJ
easat-7645	422	16	advantage	advantage	NOUN
easat-7645	422	17	.	.	PUNCT
easat-7645	423	1	to	to	PART
easat-7645	423	2	enhance	enhance	VERB
easat-7645	423	3	the	the	DET
easat-7645	423	4	value	value	NOUN
easat-7645	423	5	of	of	ADP
easat-7645	423	6	accessibility	accessibility	NOUN
easat-7645	423	7	,	,	PUNCT
easat-7645	423	8	fashion	fashion	NOUN
easat-7645	423	9	e	e	NOUN
easat-7645	423	10	-	-	NOUN
easat-7645	423	11	commerce	commerce	NOUN
easat-7645	423	12	platforms	platform	NOUN
easat-7645	423	13	should	should	AUX
easat-7645	423	14	incorporate	incorporate	VERB
easat-7645	423	15	advanced	advanced	ADJ
easat-7645	423	16	features	feature	NOUN
easat-7645	423	17	such	such	ADJ
easat-7645	423	18	as	as	ADP
easat-7645	423	19	personalized	personalized	ADJ
easat-7645	423	20	size	size	NOUN
easat-7645	423	21	-	-	PUNCT
easat-7645	423	22	matching	matching	NOUN
easat-7645	423	23	tools	tool	NOUN
easat-7645	423	24	,	,	PUNCT
easat-7645	423	25	localized	localized	ADJ
easat-7645	423	26	language	language	NOUN
easat-7645	423	27	support	support	NOUN
easat-7645	423	28	,	,	PUNCT
easat-7645	423	29	and	and	CCONJ
easat-7645	423	30	ai	ai	AUX
easat-7645	423	31	-	-	PUNCT
easat-7645	423	32	driven	drive	VERB
easat-7645	423	33	shopping	shopping	NOUN
easat-7645	423	34	assistants	assistant	NOUN
easat-7645	423	35	.	.	PUNCT
easat-7645	424	1	these	these	DET
easat-7645	424	2	features	feature	NOUN
easat-7645	424	3	align	align	VERB
easat-7645	424	4	with	with	ADP
easat-7645	424	5	customer	customer	NOUN
easat-7645	424	6	preferences	preference	NOUN
easat-7645	424	7	,	,	PUNCT
easat-7645	424	8	creating	create	VERB
easat-7645	424	9	a	a	DET
easat-7645	424	10	more	more	ADV
easat-7645	424	11	engaging	engaging	ADJ
easat-7645	424	12	experience	experience	NOUN
easat-7645	424	13	and	and	CCONJ
easat-7645	424	14	differentiating	differentiate	VERB
easat-7645	424	15	the	the	DET
easat-7645	424	16	platform	platform	NOUN
easat-7645	424	17	from	from	ADP
easat-7645	424	18	competitors	competitor	NOUN
easat-7645	424	19	3060	3060	NUM
easat-7645	424	20	edelweiss	edelweiss	PROPN
easat-7645	424	21	applied	apply	VERB
easat-7645	424	22	science	science	NOUN
easat-7645	424	23	and	and	CCONJ
easat-7645	424	24	technology	technology	NOUN
easat-7645	424	25	issn	issn	PROPN
easat-7645	424	26	:	:	PUNCT
easat-7645	424	27	2576	2576	NUM
easat-7645	424	28	-	-	SYM
easat-7645	424	29	8484	8484	NUM
easat-7645	424	30	vol	vol	NOUN
easat-7645	424	31	.	.	PROPN
easat-7645	425	1	9	9	NUM
easat-7645	425	2	,	,	PUNCT
easat-7645	425	3	no	no	INTJ
easat-7645	425	4	.	.	NOUN
easat-7645	425	5	5	5	NUM
easat-7645	425	6	:	:	PUNCT
easat-7645	425	7	3046	3046	NUM
easat-7645	425	8	-	-	SYM
easat-7645	425	9	3066	3066	NUM
easat-7645	425	10	,	,	PUNCT
easat-7645	425	11	2025	2025	NUM
easat-7645	425	12	doi	doi	NOUN
easat-7645	425	13	:	:	PUNCT
easat-7645	425	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	425	15	©	©	PROPN
easat-7645	425	16	2025	2025	NUM
easat-7645	425	17	by	by	ADP
easat-7645	425	18	the	the	DET
easat-7645	425	19	authors	author	NOUN
easat-7645	425	20	;	;	PUNCT
easat-7645	425	21	licensee	licensee	PROPN
easat-7645	425	22	learning	learn	VERB
easat-7645	425	23	gate	gate	NOUN
easat-7645	425	24	interaction	interaction	NOUN
easat-7645	425	25	positively	positively	ADV
easat-7645	425	26	influences	influence	VERB
easat-7645	425	27	brand	brand	NOUN
easat-7645	425	28	experience	experience	NOUN
easat-7645	425	29	and	and	CCONJ
easat-7645	425	30	brand	brand	NOUN
easat-7645	425	31	trust	trust	NOUN
easat-7645	425	32	but	but	CCONJ
easat-7645	425	33	does	do	AUX
easat-7645	425	34	not	not	PART
easat-7645	425	35	significantly	significantly	ADV
easat-7645	425	36	affect	affect	VERB
easat-7645	425	37	brand	brand	NOUN
easat-7645	425	38	relationship	relationship	NOUN
easat-7645	425	39	.	.	PUNCT
easat-7645	426	1	this	this	PRON
easat-7645	426	2	suggests	suggest	VERB
easat-7645	426	3	that	that	SCONJ
easat-7645	426	4	functional	functional	ADJ
easat-7645	426	5	interactions	interaction	NOUN
easat-7645	426	6	,	,	PUNCT
easat-7645	426	7	such	such	ADJ
easat-7645	426	8	as	as	ADP
easat-7645	426	9	resolving	resolve	VERB
easat-7645	426	10	queries	query	NOUN
easat-7645	426	11	or	or	CCONJ
easat-7645	426	12	tracking	tracking	NOUN
easat-7645	426	13	orders	order	NOUN
easat-7645	426	14	,	,	PUNCT
easat-7645	426	15	enhance	enhance	VERB
easat-7645	426	16	trust	trust	NOUN
easat-7645	426	17	but	but	CCONJ
easat-7645	426	18	fail	fail	VERB
easat-7645	426	19	to	to	PART
easat-7645	426	20	establish	establish	VERB
easat-7645	426	21	emotional	emotional	ADJ
easat-7645	426	22	connections	connection	NOUN
easat-7645	426	23	.	.	PUNCT
easat-7645	427	1	huang	huang	PROPN
easat-7645	427	2	and	and	CCONJ
easat-7645	427	3	rust	rust	PROPN
easat-7645	427	4	[	[	X
easat-7645	427	5	33	33	NUM
easat-7645	427	6	]	]	PUNCT
easat-7645	427	7	similarly	similarly	ADV
easat-7645	427	8	found	find	VERB
easat-7645	427	9	that	that	SCONJ
easat-7645	427	10	functional	functional	ADJ
easat-7645	427	11	interactions	interaction	NOUN
easat-7645	427	12	are	be	AUX
easat-7645	427	13	critical	critical	ADJ
easat-7645	427	14	for	for	ADP
easat-7645	427	15	trust	trust	NOUN
easat-7645	427	16	-	-	PUNCT
easat-7645	427	17	building	building	NOUN
easat-7645	427	18	but	but	CCONJ
easat-7645	427	19	insufficient	insufficient	ADJ
easat-7645	427	20	for	for	ADP
easat-7645	427	21	relational	relational	ADJ
easat-7645	427	22	bonding	bonding	NOUN
easat-7645	427	23	.	.	PUNCT
easat-7645	428	1	moreover	moreover	ADV
easat-7645	428	2	,	,	PUNCT
easat-7645	428	3	chung	chung	PROPN
easat-7645	428	4	,	,	PUNCT
easat-7645	428	5	et	et	PROPN
easat-7645	428	6	al	al	PROPN
easat-7645	428	7	.	.	PUNCT
easat-7645	429	1	[	[	X
easat-7645	429	2	31	31	NUM
easat-7645	429	3	]	]	PUNCT
easat-7645	429	4	argued	argue	VERB
easat-7645	429	5	that	that	SCONJ
easat-7645	429	6	richer	rich	ADJ
easat-7645	429	7	engagement	engagement	NOUN
easat-7645	429	8	,	,	PUNCT
easat-7645	429	9	such	such	ADJ
easat-7645	429	10	as	as	ADP
easat-7645	429	11	personalized	personalized	ADJ
easat-7645	429	12	communication	communication	NOUN
easat-7645	429	13	and	and	CCONJ
easat-7645	429	14	community	community	NOUN
easat-7645	429	15	involvement	involvement	NOUN
easat-7645	429	16	,	,	PUNCT
easat-7645	429	17	is	be	AUX
easat-7645	429	18	essential	essential	ADJ
easat-7645	429	19	for	for	ADP
easat-7645	429	20	creating	create	VERB
easat-7645	429	21	meaningful	meaningful	ADJ
easat-7645	429	22	connections	connection	NOUN
easat-7645	429	23	with	with	ADP
easat-7645	429	24	customers	customer	NOUN
easat-7645	429	25	.	.	PUNCT
easat-7645	430	1	to	to	PART
easat-7645	430	2	maximize	maximize	VERB
easat-7645	430	3	the	the	DET
easat-7645	430	4	impact	impact	NOUN
easat-7645	430	5	of	of	ADP
easat-7645	430	6	interaction	interaction	NOUN
easat-7645	430	7	,	,	PUNCT
easat-7645	430	8	fashion	fashion	NOUN
easat-7645	430	9	e	e	PROPN
easat-7645	430	10	-	-	NOUN
easat-7645	430	11	commerce	commerce	NOUN
easat-7645	430	12	platforms	platform	NOUN
easat-7645	430	13	should	should	AUX
easat-7645	430	14	focus	focus	VERB
easat-7645	430	15	on	on	ADP
easat-7645	430	16	emotional	emotional	ADJ
easat-7645	430	17	and	and	CCONJ
easat-7645	430	18	personalized	personalized	ADJ
easat-7645	430	19	engagement	engagement	NOUN
easat-7645	430	20	strategies	strategy	NOUN
easat-7645	430	21	.	.	PUNCT
easat-7645	431	1	for	for	ADP
easat-7645	431	2	example	example	NOUN
easat-7645	431	3	,	,	PUNCT
easat-7645	431	4	ai	ai	ADJ
easat-7645	431	5	-	-	PUNCT
easat-7645	431	6	powered	power	VERB
easat-7645	431	7	tools	tool	NOUN
easat-7645	431	8	like	like	ADP
easat-7645	431	9	virtual	virtual	ADJ
easat-7645	431	10	try	try	NOUN
easat-7645	431	11	-	-	PUNCT
easat-7645	431	12	ons	ons	NOUN
easat-7645	431	13	or	or	CCONJ
easat-7645	431	14	styling	styling	NOUN
easat-7645	431	15	advice	advice	NOUN
easat-7645	431	16	can	can	AUX
easat-7645	431	17	provide	provide	VERB
easat-7645	431	18	customers	customer	NOUN
easat-7645	431	19	with	with	ADP
easat-7645	431	20	a	a	DET
easat-7645	431	21	more	more	ADV
easat-7645	431	22	interactive	interactive	ADJ
easat-7645	431	23	and	and	CCONJ
easat-7645	431	24	tailored	tailored	ADJ
easat-7645	431	25	experience	experience	NOUN
easat-7645	431	26	.	.	PUNCT
easat-7645	432	1	additionally	additionally	ADV
easat-7645	432	2	,	,	PUNCT
easat-7645	432	3	incorporating	incorporate	VERB
easat-7645	432	4	social	social	ADJ
easat-7645	432	5	elements	element	NOUN
easat-7645	432	6	like	like	ADP
easat-7645	432	7	livestream	livestream	NOUN
easat-7645	432	8	shopping	shopping	NOUN
easat-7645	432	9	events	event	NOUN
easat-7645	432	10	,	,	PUNCT
easat-7645	432	11	influencer	influencer	NOUN
easat-7645	432	12	collaborations	collaboration	NOUN
easat-7645	432	13	,	,	PUNCT
easat-7645	432	14	or	or	CCONJ
easat-7645	432	15	customer	customer	NOUN
easat-7645	432	16	communities	community	NOUN
easat-7645	432	17	can	can	AUX
easat-7645	432	18	encourage	encourage	VERB
easat-7645	432	19	emotional	emotional	ADJ
easat-7645	432	20	bonds	bond	NOUN
easat-7645	432	21	.	.	PUNCT
easat-7645	433	1	the	the	DET
easat-7645	433	2	findings	finding	NOUN
easat-7645	433	3	underscore	underscore	VERB
easat-7645	433	4	the	the	DET
easat-7645	433	5	critical	critical	ADJ
easat-7645	433	6	role	role	NOUN
easat-7645	433	7	of	of	ADP
easat-7645	433	8	brand	brand	NOUN
easat-7645	433	9	experience	experience	NOUN
easat-7645	433	10	as	as	ADP
easat-7645	433	11	a	a	DET
easat-7645	433	12	key	key	ADJ
easat-7645	433	13	driver	driver	NOUN
easat-7645	433	14	of	of	ADP
easat-7645	433	15	brand	brand	NOUN
easat-7645	433	16	loyalty	loyalty	NOUN
easat-7645	433	17	,	,	PUNCT
easat-7645	433	18	aligning	align	VERB
easat-7645	433	19	with	with	ADP
easat-7645	433	20	the	the	DET
easat-7645	433	21	conclusions	conclusion	NOUN
easat-7645	433	22	of	of	ADP
easat-7645	433	23	ebrahim	ebrahim	PROPN
easat-7645	433	24	,	,	PUNCT
easat-7645	433	25	et	et	PROPN
easat-7645	433	26	al	al	PROPN
easat-7645	433	27	.	.	PUNCT
easat-7645	434	1	[	[	X
easat-7645	434	2	91	91	X
easat-7645	434	3	]	]	PUNCT
easat-7645	434	4	and	and	CCONJ
easat-7645	434	5	yasri	yasri	PROPN
easat-7645	434	6	,	,	PUNCT
easat-7645	434	7	et	et	PROPN
easat-7645	434	8	al	al	PROPN
easat-7645	434	9	.	.	PUNCT
easat-7645	435	1	[	[	X
easat-7645	435	2	92	92	NUM
easat-7645	435	3	]	]	PUNCT
easat-7645	435	4	.	.	PUNCT
easat-7645	436	1	a	a	DET
easat-7645	436	2	positive	positive	ADJ
easat-7645	436	3	brand	brand	NOUN
easat-7645	436	4	experience	experience	NOUN
easat-7645	436	5	enhances	enhance	VERB
easat-7645	436	6	customer	customer	NOUN
easat-7645	436	7	preference	preference	NOUN
easat-7645	436	8	for	for	ADP
easat-7645	436	9	a	a	DET
easat-7645	436	10	platform	platform	NOUN
easat-7645	436	11	and	and	CCONJ
easat-7645	436	12	fosters	foster	VERB
easat-7645	436	13	repeated	repeat	VERB
easat-7645	436	14	engagement	engagement	NOUN
easat-7645	436	15	,	,	PUNCT
easat-7645	436	16	ultimately	ultimately	ADV
easat-7645	436	17	strengthening	strengthen	VERB
easat-7645	436	18	brand	brand	NOUN
easat-7645	436	19	loyalty	loyalty	NOUN
easat-7645	436	20	.	.	PUNCT
easat-7645	437	1	customers	customer	NOUN
easat-7645	437	2	who	who	PRON
easat-7645	437	3	consistently	consistently	ADV
easat-7645	437	4	benefit	benefit	VERB
easat-7645	437	5	from	from	ADP
easat-7645	437	6	seamless	seamless	ADJ
easat-7645	437	7	navigation	navigation	NOUN
easat-7645	437	8	,	,	PUNCT
easat-7645	437	9	personalized	personalized	ADJ
easat-7645	437	10	recommendations	recommendation	NOUN
easat-7645	437	11	,	,	PUNCT
easat-7645	437	12	and	and	CCONJ
easat-7645	437	13	reliable	reliable	ADJ
easat-7645	437	14	service	service	NOUN
easat-7645	437	15	are	be	AUX
easat-7645	437	16	more	more	ADV
easat-7645	437	17	inclined	inclined	ADJ
easat-7645	437	18	to	to	PART
easat-7645	437	19	return	return	VERB
easat-7645	437	20	,	,	PUNCT
easat-7645	437	21	as	as	SCONJ
easat-7645	437	22	these	these	DET
easat-7645	437	23	factors	factor	NOUN
easat-7645	437	24	improve	improve	VERB
easat-7645	437	25	convenience	convenience	NOUN
easat-7645	437	26	and	and	CCONJ
easat-7645	437	27	satisfaction	satisfaction	NOUN
easat-7645	437	28	.	.	PUNCT
easat-7645	438	1	moreover	moreover	ADV
easat-7645	438	2	,	,	PUNCT
easat-7645	438	3	satisfied	satisfied	ADJ
easat-7645	438	4	customers	customer	NOUN
easat-7645	438	5	tend	tend	VERB
easat-7645	438	6	to	to	PART
easat-7645	438	7	develop	develop	VERB
easat-7645	438	8	a	a	DET
easat-7645	438	9	deeper	deep	ADJ
easat-7645	438	10	emotional	emotional	ADJ
easat-7645	438	11	connection	connection	NOUN
easat-7645	438	12	with	with	ADP
easat-7645	438	13	the	the	DET
easat-7645	438	14	brand	brand	NOUN
easat-7645	438	15	,	,	PUNCT
easat-7645	438	16	reinforcing	reinforce	VERB
easat-7645	438	17	their	their	PRON
easat-7645	438	18	long	long	ADJ
easat-7645	438	19	-	-	PUNCT
easat-7645	438	20	term	term	NOUN
easat-7645	438	21	commitment	commitment	NOUN
easat-7645	438	22	.	.	PUNCT
easat-7645	439	1	beyond	beyond	ADP
easat-7645	439	2	brand	brand	NOUN
easat-7645	439	3	experience	experience	NOUN
easat-7645	439	4	,	,	PUNCT
easat-7645	439	5	both	both	DET
easat-7645	439	6	brand	brand	NOUN
easat-7645	439	7	trust	trust	PROPN
easat-7645	439	8	and	and	CCONJ
easat-7645	439	9	brand	brand	NOUN
easat-7645	439	10	relationship	relationship	NOUN
easat-7645	439	11	play	play	VERB
easat-7645	439	12	pivotal	pivotal	ADJ
easat-7645	439	13	roles	role	NOUN
easat-7645	439	14	in	in	ADP
easat-7645	439	15	shaping	shape	VERB
easat-7645	439	16	brand	brand	NOUN
easat-7645	439	17	loyalty	loyalty	NOUN
easat-7645	439	18	.	.	PUNCT
easat-7645	440	1	trust	trust	NOUN
easat-7645	440	2	is	be	AUX
easat-7645	440	3	established	establish	VERB
easat-7645	440	4	through	through	ADP
easat-7645	440	5	consistent	consistent	ADJ
easat-7645	440	6	service	service	NOUN
easat-7645	440	7	quality	quality	NOUN
easat-7645	440	8	,	,	PUNCT
easat-7645	440	9	transparent	transparent	ADJ
easat-7645	440	10	communication	communication	NOUN
easat-7645	440	11	,	,	PUNCT
easat-7645	440	12	and	and	CCONJ
easat-7645	440	13	data	datum	NOUN
easat-7645	440	14	security	security	NOUN
easat-7645	440	15	,	,	PUNCT
easat-7645	440	16	which	which	PRON
easat-7645	440	17	in	in	ADP
easat-7645	440	18	turn	turn	NOUN
easat-7645	440	19	reduces	reduce	VERB
easat-7645	440	20	perceived	perceive	VERB
easat-7645	440	21	risks	risk	NOUN
easat-7645	440	22	and	and	CCONJ
easat-7645	440	23	strengthens	strengthen	VERB
easat-7645	440	24	customer	customer	NOUN
easat-7645	440	25	confidence	confidence	NOUN
easat-7645	440	26	in	in	ADP
easat-7645	440	27	purchasing	purchasing	NOUN
easat-7645	440	28	decisions	decision	NOUN
easat-7645	440	29	.	.	PUNCT
easat-7645	441	1	a	a	DET
easat-7645	441	2	high	high	ADJ
easat-7645	441	3	level	level	NOUN
easat-7645	441	4	of	of	ADP
easat-7645	441	5	trust	trust	NOUN
easat-7645	441	6	fosters	foster	VERB
easat-7645	441	7	deeper	deep	ADJ
easat-7645	441	8	brand	brand	NOUN
easat-7645	441	9	loyalty	loyalty	NOUN
easat-7645	441	10	,	,	PUNCT
easat-7645	441	11	as	as	SCONJ
easat-7645	441	12	customers	customer	NOUN
easat-7645	441	13	feel	feel	VERB
easat-7645	441	14	assured	assure	VERB
easat-7645	441	15	in	in	ADP
easat-7645	441	16	their	their	PRON
easat-7645	441	17	interactions	interaction	NOUN
easat-7645	441	18	with	with	ADP
easat-7645	441	19	the	the	DET
easat-7645	441	20	platform	platform	NOUN
easat-7645	441	21	.	.	PUNCT
easat-7645	442	1	similarly	similarly	ADV
easat-7645	442	2	,	,	PUNCT
easat-7645	442	3	brand	brand	NOUN
easat-7645	442	4	relationship	relationship	NOUN
easat-7645	442	5	,	,	PUNCT
easat-7645	442	6	characterized	characterize	VERB
easat-7645	442	7	by	by	ADP
easat-7645	442	8	meaningful	meaningful	ADJ
easat-7645	442	9	engagement	engagement	NOUN
easat-7645	442	10	and	and	CCONJ
easat-7645	442	11	personalized	personalized	ADJ
easat-7645	442	12	interactions	interaction	NOUN
easat-7645	442	13	,	,	PUNCT
easat-7645	442	14	enhances	enhance	VERB
easat-7645	442	15	customers	customer	NOUN
easat-7645	442	16	’	’	PART
easat-7645	442	17	emotional	emotional	ADJ
easat-7645	442	18	attachment	attachment	NOUN
easat-7645	442	19	to	to	ADP
easat-7645	442	20	the	the	DET
easat-7645	442	21	brand	brand	NOUN
easat-7645	442	22	.	.	PUNCT
easat-7645	443	1	when	when	SCONJ
easat-7645	443	2	customers	customer	NOUN
easat-7645	443	3	perceive	perceive	VERB
easat-7645	443	4	a	a	DET
easat-7645	443	5	brand	brand	NOUN
easat-7645	443	6	as	as	ADP
easat-7645	443	7	responsive	responsive	ADJ
easat-7645	443	8	and	and	CCONJ
easat-7645	443	9	aligned	align	VERB
easat-7645	443	10	with	with	ADP
easat-7645	443	11	their	their	PRON
easat-7645	443	12	needs	need	NOUN
easat-7645	443	13	,	,	PUNCT
easat-7645	443	14	they	they	PRON
easat-7645	443	15	are	be	AUX
easat-7645	443	16	more	more	ADV
easat-7645	443	17	likely	likely	ADJ
easat-7645	443	18	to	to	PART
easat-7645	443	19	remain	remain	VERB
easat-7645	443	20	committed	committed	ADJ
easat-7645	443	21	over	over	ADP
easat-7645	443	22	time	time	NOUN
easat-7645	443	23	.	.	PUNCT
easat-7645	444	1	together	together	ADV
easat-7645	444	2	,	,	PUNCT
easat-7645	444	3	these	these	DET
easat-7645	444	4	factors	factor	NOUN
easat-7645	444	5	reinforce	reinforce	VERB
easat-7645	444	6	the	the	DET
easat-7645	444	7	long	long	ADJ
easat-7645	444	8	-	-	PUNCT
easat-7645	444	9	term	term	NOUN
easat-7645	444	10	retention	retention	NOUN
easat-7645	444	11	and	and	CCONJ
easat-7645	444	12	advocacy	advocacy	NOUN
easat-7645	444	13	essential	essential	ADJ
easat-7645	444	14	for	for	ADP
easat-7645	444	15	sustainable	sustainable	ADJ
easat-7645	444	16	brand	brand	NOUN
easat-7645	444	17	loyalty	loyalty	NOUN
easat-7645	444	18	.	.	PUNCT
easat-7645	445	1	this	this	DET
easat-7645	445	2	research	research	NOUN
easat-7645	445	3	underscores	underscore	VERB
easat-7645	445	4	the	the	DET
easat-7645	445	5	pivotal	pivotal	ADJ
easat-7645	445	6	role	role	NOUN
easat-7645	445	7	of	of	ADP
easat-7645	445	8	customization	customization	NOUN
easat-7645	445	9	and	and	CCONJ
easat-7645	445	10	information	information	NOUN
easat-7645	445	11	in	in	ADP
easat-7645	445	12	shaping	shape	VERB
easat-7645	445	13	brand	brand	NOUN
easat-7645	445	14	experience	experience	NOUN
easat-7645	445	15	,	,	PUNCT
easat-7645	445	16	trust	trust	NOUN
easat-7645	445	17	,	,	PUNCT
easat-7645	445	18	and	and	CCONJ
easat-7645	445	19	loyalty	loyalty	NOUN
easat-7645	445	20	on	on	ADP
easat-7645	445	21	e	e	NOUN
easat-7645	445	22	-	-	NOUN
easat-7645	445	23	commerce	commerce	NOUN
easat-7645	445	24	fashion	fashion	NOUN
easat-7645	445	25	platforms	platform	NOUN
easat-7645	445	26	.	.	PUNCT
easat-7645	446	1	customization	customization	NOUN
easat-7645	446	2	fosters	foster	VERB
easat-7645	446	3	stronger	strong	ADJ
easat-7645	446	4	customer	customer	NOUN
easat-7645	446	5	connections	connection	NOUN
easat-7645	446	6	by	by	ADP
easat-7645	446	7	offering	offer	VERB
easat-7645	446	8	personalized	personalized	ADJ
easat-7645	446	9	recommendations	recommendation	NOUN
easat-7645	446	10	,	,	PUNCT
easat-7645	446	11	tailored	tailor	VERB
easat-7645	446	12	user	user	NOUN
easat-7645	446	13	experiences	experience	NOUN
easat-7645	446	14	,	,	PUNCT
easat-7645	446	15	and	and	CCONJ
easat-7645	446	16	relevant	relevant	ADJ
easat-7645	446	17	product	product	NOUN
easat-7645	446	18	suggestions	suggestion	NOUN
easat-7645	446	19	,	,	PUNCT
easat-7645	446	20	creating	create	VERB
easat-7645	446	21	a	a	DET
easat-7645	446	22	sense	sense	NOUN
easat-7645	446	23	of	of	ADP
easat-7645	446	24	value	value	NOUN
easat-7645	446	25	and	and	CCONJ
easat-7645	446	26	engagement	engagement	NOUN
easat-7645	446	27	.	.	PUNCT
easat-7645	447	1	similarly	similarly	ADV
easat-7645	447	2	,	,	PUNCT
easat-7645	447	3	clear	clear	ADJ
easat-7645	447	4	,	,	PUNCT
easat-7645	447	5	accurate	accurate	ADJ
easat-7645	447	6	,	,	PUNCT
easat-7645	447	7	and	and	CCONJ
easat-7645	447	8	timely	timely	ADJ
easat-7645	447	9	information	information	NOUN
easat-7645	447	10	empowers	empower	VERB
easat-7645	447	11	customers	customer	NOUN
easat-7645	447	12	to	to	PART
easat-7645	447	13	make	make	VERB
easat-7645	447	14	informed	informed	ADJ
easat-7645	447	15	decisions	decision	NOUN
easat-7645	447	16	,	,	PUNCT
easat-7645	447	17	enhancing	enhance	VERB
easat-7645	447	18	their	their	PRON
easat-7645	447	19	confidence	confidence	NOUN
easat-7645	447	20	in	in	ADP
easat-7645	447	21	the	the	DET
easat-7645	447	22	platform	platform	NOUN
easat-7645	447	23	and	and	CCONJ
easat-7645	447	24	building	building	NOUN
easat-7645	447	25	trust	trust	NOUN
easat-7645	447	26	.	.	PUNCT
easat-7645	448	1	on	on	ADP
easat-7645	448	2	the	the	DET
easat-7645	448	3	other	other	ADJ
easat-7645	448	4	hand	hand	NOUN
easat-7645	448	5	,	,	PUNCT
easat-7645	448	6	accessibility	accessibility	NOUN
easat-7645	448	7	and	and	CCONJ
easat-7645	448	8	interaction	interaction	NOUN
easat-7645	448	9	,	,	PUNCT
easat-7645	448	10	while	while	SCONJ
easat-7645	448	11	improving	improve	VERB
easat-7645	448	12	functional	functional	ADJ
easat-7645	448	13	satisfaction	satisfaction	NOUN
easat-7645	448	14	and	and	CCONJ
easat-7645	448	15	trust	trust	NOUN
easat-7645	448	16	through	through	ADP
easat-7645	448	17	features	feature	NOUN
easat-7645	448	18	like	like	ADP
easat-7645	448	19	seamless	seamless	ADJ
easat-7645	448	20	navigation	navigation	NOUN
easat-7645	448	21	and	and	CCONJ
easat-7645	448	22	efficient	efficient	ADJ
easat-7645	448	23	customer	customer	NOUN
easat-7645	448	24	support	support	NOUN
easat-7645	448	25	,	,	PUNCT
easat-7645	448	26	have	have	VERB
easat-7645	448	27	limited	limit	VERB
easat-7645	448	28	impact	impact	NOUN
easat-7645	448	29	on	on	ADP
easat-7645	448	30	forming	form	VERB
easat-7645	448	31	deep	deep	ADJ
easat-7645	448	32	emotional	emotional	ADJ
easat-7645	448	33	bonds	bond	NOUN
easat-7645	448	34	or	or	CCONJ
easat-7645	448	35	brand	brand	NOUN
easat-7645	448	36	relationships	relationship	NOUN
easat-7645	448	37	.	.	PUNCT
easat-7645	449	1	this	this	PRON
easat-7645	449	2	aligns	align	VERB
easat-7645	449	3	with	with	ADP
easat-7645	449	4	findings	finding	NOUN
easat-7645	449	5	by	by	ADP
easat-7645	449	6	ho	ho	PROPN
easat-7645	449	7	and	and	CCONJ
easat-7645	449	8	chow	chow	PROPN
easat-7645	450	1	[	[	X
easat-7645	450	2	38]and	38]and	PROPN
easat-7645	450	3	huang	huang	PROPN
easat-7645	450	4	and	and	CCONJ
easat-7645	450	5	rust	rust	NOUN
easat-7645	450	6	[	[	X
easat-7645	450	7	33	33	NUM
easat-7645	450	8	]	]	PUNCT
easat-7645	450	9	which	which	PRON
easat-7645	450	10	highlight	highlight	VERB
easat-7645	450	11	the	the	DET
easat-7645	450	12	prioritization	prioritization	NOUN
easat-7645	450	13	of	of	ADP
easat-7645	450	14	utilitarian	utilitarian	ADJ
easat-7645	450	15	benefits	benefit	NOUN
easat-7645	450	16	such	such	ADJ
easat-7645	450	17	as	as	ADP
easat-7645	450	18	convenience	convenience	NOUN
easat-7645	450	19	and	and	CCONJ
easat-7645	450	20	efficiency	efficiency	NOUN
easat-7645	450	21	over	over	ADP
easat-7645	450	22	emotional	emotional	ADJ
easat-7645	450	23	engagement	engagement	NOUN
easat-7645	450	24	in	in	ADP
easat-7645	450	25	e	e	NOUN
easat-7645	450	26	-	-	NOUN
easat-7645	450	27	commerce	commerce	NOUN
easat-7645	450	28	.	.	PUNCT
easat-7645	451	1	to	to	PART
easat-7645	451	2	translate	translate	VERB
easat-7645	451	3	these	these	DET
easat-7645	451	4	insights	insight	NOUN
easat-7645	451	5	into	into	ADP
easat-7645	451	6	actionable	actionable	ADJ
easat-7645	451	7	strategies	strategy	NOUN
easat-7645	451	8	,	,	PUNCT
easat-7645	451	9	fashion	fashion	NOUN
easat-7645	451	10	e	e	NOUN
easat-7645	451	11	-	-	NOUN
easat-7645	451	12	commerce	commerce	NOUN
easat-7645	451	13	platforms	platform	NOUN
easat-7645	451	14	should	should	AUX
easat-7645	451	15	leverage	leverage	VERB
easat-7645	451	16	machine	machine	NOUN
easat-7645	451	17	learning	learn	VERB
easat-7645	451	18	to	to	PART
easat-7645	451	19	analyze	analyze	VERB
easat-7645	451	20	customer	customer	NOUN
easat-7645	451	21	behavior	behavior	NOUN
easat-7645	451	22	and	and	CCONJ
easat-7645	451	23	preferences	preference	NOUN
easat-7645	451	24	,	,	PUNCT
easat-7645	451	25	enabling	enable	VERB
easat-7645	451	26	the	the	DET
easat-7645	451	27	delivery	delivery	NOUN
easat-7645	451	28	of	of	ADP
easat-7645	451	29	highly	highly	ADV
easat-7645	451	30	personalized	personalized	ADJ
easat-7645	451	31	product	product	NOUN
easat-7645	451	32	recommendations	recommendation	NOUN
easat-7645	451	33	and	and	CCONJ
easat-7645	451	34	promotions	promotion	NOUN
easat-7645	451	35	.	.	PUNCT
easat-7645	452	1	providing	provide	VERB
easat-7645	452	2	detailed	detailed	ADJ
easat-7645	452	3	product	product	NOUN
easat-7645	452	4	descriptions	description	NOUN
easat-7645	452	5	,	,	PUNCT
easat-7645	452	6	size	size	NOUN
easat-7645	452	7	guides	guide	NOUN
easat-7645	452	8	,	,	PUNCT
easat-7645	452	9	and	and	CCONJ
easat-7645	452	10	user	user	NOUN
easat-7645	452	11	reviews	review	NOUN
easat-7645	452	12	can	can	AUX
easat-7645	452	13	further	far	ADV
easat-7645	452	14	enhance	enhance	VERB
easat-7645	452	15	decision	decision	NOUN
easat-7645	452	16	-	-	PUNCT
easat-7645	452	17	making	make	VERB
easat-7645	452	18	and	and	CCONJ
easat-7645	452	19	build	build	VERB
easat-7645	452	20	trust	trust	NOUN
easat-7645	452	21	.	.	PUNCT
easat-7645	453	1	additionally	additionally	ADV
easat-7645	453	2	,	,	PUNCT
easat-7645	453	3	incorporating	incorporate	VERB
easat-7645	453	4	advanced	advanced	ADJ
easat-7645	453	5	tools	tool	NOUN
easat-7645	453	6	like	like	ADP
easat-7645	453	7	ai	ai	VERB
easat-7645	453	8	-	-	PUNCT
easat-7645	453	9	powered	power	VERB
easat-7645	453	10	virtual	virtual	ADJ
easat-7645	453	11	try	try	NOUN
easat-7645	453	12	-	-	PUNCT
easat-7645	453	13	ons	ons	NOUN
easat-7645	453	14	,	,	PUNCT
easat-7645	453	15	dynamic	dynamic	ADJ
easat-7645	453	16	styling	styling	NOUN
easat-7645	453	17	advice	advice	NOUN
easat-7645	453	18	,	,	PUNCT
easat-7645	453	19	and	and	CCONJ
easat-7645	453	20	curated	curate	VERB
easat-7645	453	21	fashion	fashion	NOUN
easat-7645	453	22	collections	collection	NOUN
easat-7645	453	23	can	can	AUX
easat-7645	453	24	create	create	VERB
easat-7645	453	25	more	more	ADV
easat-7645	453	26	immersive	immersive	ADJ
easat-7645	453	27	and	and	CCONJ
easat-7645	453	28	engaging	engage	VERB
easat-7645	453	29	shopping	shopping	NOUN
easat-7645	453	30	experiences	experience	NOUN
easat-7645	453	31	.	.	PUNCT
easat-7645	454	1	by	by	ADP
easat-7645	454	2	integrating	integrate	VERB
easat-7645	454	3	these	these	DET
easat-7645	454	4	elements	element	NOUN
easat-7645	454	5	,	,	PUNCT
easat-7645	454	6	platforms	platform	NOUN
easat-7645	454	7	can	can	AUX
easat-7645	454	8	deliver	deliver	VERB
easat-7645	454	9	memorable	memorable	ADJ
easat-7645	454	10	brand	brand	NOUN
easat-7645	454	11	experiences	experience	NOUN
easat-7645	454	12	,	,	PUNCT
easat-7645	454	13	foster	foster	VERB
easat-7645	454	14	stronger	strong	ADJ
easat-7645	454	15	loyalty	loyalty	NOUN
easat-7645	454	16	,	,	PUNCT
easat-7645	454	17	and	and	CCONJ
easat-7645	454	18	encourage	encourage	VERB
easat-7645	454	19	advocacy	advocacy	NOUN
easat-7645	454	20	,	,	PUNCT
easat-7645	454	21	ensuring	ensure	VERB
easat-7645	454	22	a	a	DET
easat-7645	454	23	competitive	competitive	ADJ
easat-7645	454	24	edge	edge	NOUN
easat-7645	454	25	in	in	ADP
easat-7645	454	26	the	the	DET
easat-7645	454	27	rapidly	rapidly	ADV
easat-7645	454	28	evolving	evolve	VERB
easat-7645	454	29	e	e	NOUN
easat-7645	454	30	-	-	NOUN
easat-7645	454	31	commerce	commerce	NOUN
easat-7645	454	32	landscape	landscape	NOUN
easat-7645	454	33	.	.	PUNCT
easat-7645	455	1	6	6	X
easat-7645	455	2	.	.	X
easat-7645	455	3	conclusion	conclusion	NOUN
easat-7645	455	4	based	base	VERB
easat-7645	455	5	on	on	ADP
easat-7645	455	6	the	the	DET
easat-7645	455	7	two	two	NUM
easat-7645	455	8	research	research	NOUN
easat-7645	455	9	questions	question	NOUN
easat-7645	455	10	proposed	propose	VERB
easat-7645	455	11	,	,	PUNCT
easat-7645	455	12	this	this	DET
easat-7645	455	13	study	study	NOUN
easat-7645	455	14	aims	aim	VERB
easat-7645	455	15	to	to	PART
easat-7645	455	16	understand	understand	VERB
easat-7645	455	17	the	the	DET
easat-7645	455	18	role	role	NOUN
easat-7645	455	19	of	of	ADP
easat-7645	455	20	ai	ai	INTJ
easat-7645	455	21	marketing	marketing	NOUN
easat-7645	455	22	efforts	effort	NOUN
easat-7645	455	23	on	on	ADP
easat-7645	455	24	brand	brand	NOUN
easat-7645	455	25	relationship	relationship	NOUN
easat-7645	455	26	,	,	PUNCT
easat-7645	455	27	brand	brand	NOUN
easat-7645	455	28	experience	experience	NOUN
easat-7645	455	29	,	,	PUNCT
easat-7645	455	30	and	and	CCONJ
easat-7645	455	31	brand	brand	PROPN
easat-7645	455	32	trust	trust	PROPN
easat-7645	455	33	.	.	PUNCT
easat-7645	456	1	meanwhile	meanwhile	ADV
easat-7645	456	2	,	,	PUNCT
easat-7645	456	3	this	this	DET
easat-7645	456	4	study	study	NOUN
easat-7645	456	5	aims	aim	VERB
easat-7645	456	6	to	to	PART
easat-7645	456	7	prove	prove	VERB
easat-7645	456	8	the	the	DET
easat-7645	456	9	impact	impact	NOUN
easat-7645	456	10	and	and	CCONJ
easat-7645	456	11	quantifying	quantify	VERB
easat-7645	456	12	the	the	DET
easat-7645	456	13	extent	extent	NOUN
easat-7645	456	14	of	of	ADP
easat-7645	456	15	influence	influence	NOUN
easat-7645	456	16	of	of	ADP
easat-7645	456	17	the	the	DET
easat-7645	456	18	three	three	NUM
easat-7645	456	19	factors	factor	NOUN
easat-7645	456	20	—	—	PUNCT
easat-7645	456	21	brand	brand	NOUN
easat-7645	456	22	relationship	relationship	NOUN
easat-7645	456	23	,	,	PUNCT
easat-7645	456	24	3061	3061	NUM
easat-7645	456	25	edelweiss	edelweiss	PROPN
easat-7645	456	26	applied	apply	VERB
easat-7645	456	27	science	science	NOUN
easat-7645	456	28	and	and	CCONJ
easat-7645	456	29	technology	technology	NOUN
easat-7645	456	30	issn	issn	PROPN
easat-7645	456	31	:	:	PUNCT
easat-7645	456	32	2576	2576	NUM
easat-7645	456	33	-	-	SYM
easat-7645	456	34	8484	8484	NUM
easat-7645	456	35	vol	vol	NOUN
easat-7645	456	36	.	.	PROPN
easat-7645	457	1	9	9	NUM
easat-7645	457	2	,	,	PUNCT
easat-7645	457	3	no	no	INTJ
easat-7645	457	4	.	.	NOUN
easat-7645	457	5	5	5	NUM
easat-7645	457	6	:	:	PUNCT
easat-7645	457	7	3046	3046	NUM
easat-7645	457	8	-	-	SYM
easat-7645	457	9	3066	3066	NUM
easat-7645	457	10	,	,	PUNCT
easat-7645	457	11	2025	2025	NUM
easat-7645	457	12	doi	doi	NOUN
easat-7645	457	13	:	:	PUNCT
easat-7645	457	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	457	15	©	©	PROPN
easat-7645	457	16	2025	2025	NUM
easat-7645	457	17	by	by	ADP
easat-7645	457	18	the	the	DET
easat-7645	457	19	authors	author	NOUN
easat-7645	457	20	;	;	PUNCT
easat-7645	457	21	licensee	licensee	PROPN
easat-7645	457	22	learning	learn	VERB
easat-7645	457	23	gate	gate	PROPN
easat-7645	457	24	brand	brand	PROPN
easat-7645	457	25	experience	experience	NOUN
easat-7645	457	26	,	,	PUNCT
easat-7645	457	27	and	and	CCONJ
easat-7645	457	28	brand	brand	NOUN
easat-7645	457	29	trust	trust	PROPN
easat-7645	457	30	—	—	PUNCT
easat-7645	457	31	on	on	ADP
easat-7645	457	32	brand	brand	NOUN
easat-7645	457	33	loyalty	loyalty	NOUN
easat-7645	457	34	.	.	PUNCT
easat-7645	458	1	here	here	ADV
easat-7645	458	2	are	be	AUX
easat-7645	458	3	some	some	DET
easat-7645	458	4	findings	finding	NOUN
easat-7645	458	5	from	from	ADP
easat-7645	458	6	this	this	DET
easat-7645	458	7	study	study	NOUN
easat-7645	458	8	.	.	PUNCT
easat-7645	459	1	first	first	ADV
easat-7645	459	2	,	,	PUNCT
easat-7645	459	3	the	the	DET
easat-7645	459	4	study	study	NOUN
easat-7645	459	5	successfully	successfully	ADV
easat-7645	459	6	demonstrates	demonstrate	VERB
easat-7645	459	7	that	that	SCONJ
easat-7645	459	8	all	all	DET
easat-7645	459	9	three	three	NUM
easat-7645	459	10	variables	variable	NOUN
easat-7645	459	11	-	-	PUNCT
easat-7645	459	12	brand	brand	NOUN
easat-7645	459	13	relationship	relationship	NOUN
easat-7645	459	14	(	(	PUNCT
easat-7645	459	15	br	br	NOUN
easat-7645	459	16	)	)	PUNCT
easat-7645	459	17	,	,	PUNCT
easat-7645	459	18	brand	brand	NOUN
easat-7645	459	19	experience	experience	NOUN
easat-7645	459	20	(	(	PUNCT
easat-7645	459	21	be	be	AUX
easat-7645	459	22	)	)	PUNCT
easat-7645	459	23	,	,	PUNCT
easat-7645	459	24	and	and	CCONJ
easat-7645	459	25	brand	brand	NOUN
easat-7645	459	26	trust	trust	PROPN
easat-7645	459	27	(	(	PUNCT
easat-7645	459	28	bt)-have	bt)-have	VERB
easat-7645	459	29	a	a	DET
easat-7645	459	30	significant	significant	ADJ
easat-7645	459	31	direct	direct	ADJ
easat-7645	459	32	impact	impact	NOUN
easat-7645	459	33	on	on	ADP
easat-7645	459	34	brand	brand	NOUN
easat-7645	459	35	loyalty	loyalty	NOUN
easat-7645	459	36	(	(	PUNCT
easat-7645	459	37	bl	bl	INTJ
easat-7645	459	38	)	)	PUNCT
easat-7645	459	39	.	.	PUNCT
easat-7645	460	1	second	second	ADJ
easat-7645	460	2	,	,	PUNCT
easat-7645	460	3	regarding	regard	VERB
easat-7645	460	4	the	the	DET
easat-7645	460	5	impact	impact	NOUN
easat-7645	460	6	of	of	ADP
easat-7645	460	7	the	the	DET
easat-7645	460	8	five	five	NUM
easat-7645	460	9	ai	ai	NOUN
easat-7645	460	10	marketing	marketing	NOUN
easat-7645	460	11	efforts	effort	NOUN
easat-7645	460	12	variables	variable	NOUN
easat-7645	460	13	on	on	ADP
easat-7645	460	14	the	the	DET
easat-7645	460	15	three	three	NUM
easat-7645	460	16	variables	variable	NOUN
easat-7645	460	17	,	,	PUNCT
easat-7645	460	18	brand	brand	NOUN
easat-7645	460	19	xxperience	xxperience	PROPN
easat-7645	460	20	(	(	PUNCT
easat-7645	460	21	be	be	AUX
easat-7645	460	22	)	)	PUNCT
easat-7645	460	23	and	and	CCONJ
easat-7645	460	24	brand	brand	PROPN
easat-7645	460	25	trust	trust	PROPN
easat-7645	460	26	(	(	PUNCT
easat-7645	460	27	bt	bt	NOUN
easat-7645	460	28	)	)	PUNCT
easat-7645	460	29	are	be	AUX
easat-7645	460	30	significantly	significantly	ADV
easat-7645	460	31	influenced	influence	VERB
easat-7645	460	32	by	by	ADP
easat-7645	460	33	four	four	NUM
easat-7645	460	34	out	out	ADP
easat-7645	460	35	of	of	ADP
easat-7645	460	36	the	the	DET
easat-7645	460	37	five	five	NUM
easat-7645	460	38	ai	ai	ADJ
easat-7645	460	39	efforts	effort	NOUN
easat-7645	460	40	variables	variable	NOUN
easat-7645	460	41	.	.	PUNCT
easat-7645	461	1	meanwhile	meanwhile	ADV
easat-7645	461	2	,	,	PUNCT
easat-7645	461	3	brand	brand	NOUN
easat-7645	461	4	relationship	relationship	NOUN
easat-7645	461	5	(	(	PUNCT
easat-7645	461	6	br	br	NOUN
easat-7645	461	7	)	)	PUNCT
easat-7645	461	8	is	be	AUX
easat-7645	461	9	only	only	ADV
easat-7645	461	10	affected	affect	VERB
easat-7645	461	11	by	by	ADP
easat-7645	461	12	customization	customization	NOUN
easat-7645	461	13	and	and	CCONJ
easat-7645	461	14	information	information	NOUN
easat-7645	461	15	.	.	PUNCT
easat-7645	462	1	third	third	ADV
easat-7645	462	2	,	,	PUNCT
easat-7645	462	3	the	the	DET
easat-7645	462	4	study	study	NOUN
easat-7645	462	5	concludes	conclude	VERB
easat-7645	462	6	that	that	SCONJ
easat-7645	462	7	customization	customization	NOUN
easat-7645	462	8	and	and	CCONJ
easat-7645	462	9	information	information	NOUN
easat-7645	462	10	are	be	AUX
easat-7645	462	11	two	two	NUM
easat-7645	462	12	key	key	ADJ
easat-7645	462	13	ai	ai	ADJ
easat-7645	462	14	marketing	marketing	NOUN
easat-7645	462	15	efforts	effort	NOUN
easat-7645	462	16	that	that	PRON
easat-7645	462	17	businesses	business	NOUN
easat-7645	462	18	should	should	AUX
easat-7645	462	19	prioritize	prioritize	VERB
easat-7645	462	20	in	in	ADP
easat-7645	462	21	order	order	NOUN
easat-7645	462	22	to	to	PART
easat-7645	462	23	strengthen	strengthen	VERB
easat-7645	462	24	customer	customer	NOUN
easat-7645	462	25	relationships	relationship	NOUN
easat-7645	462	26	,	,	PUNCT
easat-7645	462	27	enhance	enhance	VERB
easat-7645	462	28	the	the	DET
easat-7645	462	29	customer	customer	NOUN
easat-7645	462	30	experience	experience	NOUN
easat-7645	462	31	during	during	ADP
easat-7645	462	32	their	their	PRON
easat-7645	462	33	interaction	interaction	NOUN
easat-7645	462	34	with	with	ADP
easat-7645	462	35	the	the	DET
easat-7645	462	36	brand	brand	NOUN
easat-7645	462	37	's	's	PART
easat-7645	462	38	services	service	NOUN
easat-7645	462	39	,	,	PUNCT
easat-7645	462	40	and	and	CCONJ
easat-7645	462	41	thereby	thereby	ADV
easat-7645	462	42	foster	foster	VERB
easat-7645	462	43	customer	customer	NOUN
easat-7645	462	44	loyalty	loyalty	NOUN
easat-7645	462	45	.	.	PUNCT
easat-7645	463	1	7	7	X
easat-7645	463	2	.	.	X
easat-7645	463	3	implications	implication	NOUN
easat-7645	463	4	,	,	PUNCT
easat-7645	463	5	limitations	limitation	NOUN
easat-7645	463	6	and	and	CCONJ
easat-7645	463	7	suggestions	suggestion	NOUN
easat-7645	463	8	for	for	ADP
easat-7645	463	9	future	future	ADJ
easat-7645	463	10	research	research	NOUN
easat-7645	463	11	7.1	7.1	NUM
easat-7645	463	12	.	.	PUNCT
easat-7645	464	1	theoretical	theoretical	ADJ
easat-7645	464	2	implications	implication	NOUN
easat-7645	464	3	the	the	DET
easat-7645	464	4	findings	finding	NOUN
easat-7645	464	5	of	of	ADP
easat-7645	464	6	this	this	DET
easat-7645	464	7	study	study	NOUN
easat-7645	464	8	provide	provide	VERB
easat-7645	464	9	several	several	ADJ
easat-7645	464	10	significant	significant	ADJ
easat-7645	464	11	theoretical	theoretical	ADJ
easat-7645	464	12	contributions	contribution	NOUN
easat-7645	464	13	.	.	PUNCT
easat-7645	465	1	firstly	firstly	ADV
easat-7645	465	2	,	,	PUNCT
easat-7645	465	3	the	the	DET
easat-7645	465	4	study	study	NOUN
easat-7645	465	5	identifies	identify	VERB
easat-7645	465	6	five	five	NUM
easat-7645	465	7	key	key	ADJ
easat-7645	465	8	ai	ai	ADJ
easat-7645	465	9	-	-	PUNCT
easat-7645	465	10	driven	drive	VERB
easat-7645	465	11	marketing	marketing	NOUN
easat-7645	465	12	efforts	effort	NOUN
easat-7645	465	13	,	,	PUNCT
easat-7645	465	14	including	include	VERB
easat-7645	465	15	interaction	interaction	NOUN
easat-7645	465	16	,	,	PUNCT
easat-7645	465	17	information	information	NOUN
easat-7645	465	18	,	,	PUNCT
easat-7645	465	19	accessibility	accessibility	NOUN
easat-7645	465	20	,	,	PUNCT
easat-7645	465	21	entertainment	entertainment	NOUN
easat-7645	465	22	,	,	PUNCT
easat-7645	465	23	and	and	CCONJ
easat-7645	465	24	customization	customization	NOUN
easat-7645	465	25	,	,	PUNCT
easat-7645	465	26	which	which	PRON
easat-7645	465	27	are	be	AUX
easat-7645	465	28	essential	essential	ADJ
easat-7645	465	29	for	for	ADP
easat-7645	465	30	understanding	understand	VERB
easat-7645	465	31	the	the	DET
easat-7645	465	32	business	business	NOUN
easat-7645	465	33	models	model	NOUN
easat-7645	465	34	of	of	ADP
easat-7645	465	35	ecommerce	ecommerce	NOUN
easat-7645	465	36	platforms	platform	NOUN
easat-7645	465	37	.	.	PUNCT
easat-7645	466	1	in	in	ADP
easat-7645	466	2	addition	addition	NOUN
easat-7645	466	3	,	,	PUNCT
easat-7645	466	4	by	by	ADP
easat-7645	466	5	integrating	integrate	VERB
easat-7645	466	6	and	and	CCONJ
easat-7645	466	7	expanding	expand	VERB
easat-7645	466	8	upon	upon	SCONJ
easat-7645	466	9	previous	previous	ADJ
easat-7645	466	10	research	research	NOUN
easat-7645	466	11	,	,	PUNCT
easat-7645	466	12	this	this	DET
easat-7645	466	13	study	study	NOUN
easat-7645	466	14	offers	offer	VERB
easat-7645	466	15	a	a	DET
easat-7645	466	16	comprehensive	comprehensive	ADJ
easat-7645	466	17	perspective	perspective	NOUN
easat-7645	466	18	on	on	ADP
easat-7645	466	19	ai	ai	PRON
easat-7645	466	20	marketing	marketing	NOUN
easat-7645	466	21	efforts	effort	NOUN
easat-7645	466	22	by	by	ADP
easat-7645	466	23	systematically	systematically	ADV
easat-7645	466	24	examining	examine	VERB
easat-7645	466	25	all	all	DET
easat-7645	466	26	five	five	NUM
easat-7645	466	27	dimensions	dimension	NOUN
easat-7645	466	28	.	.	PUNCT
easat-7645	467	1	furthermore	furthermore	ADV
easat-7645	467	2	,	,	PUNCT
easat-7645	467	3	the	the	DET
easat-7645	467	4	results	result	NOUN
easat-7645	467	5	highlight	highlight	VERB
easat-7645	467	6	the	the	DET
easat-7645	467	7	substantial	substantial	ADJ
easat-7645	467	8	positive	positive	ADJ
easat-7645	467	9	impact	impact	NOUN
easat-7645	467	10	of	of	ADP
easat-7645	467	11	these	these	DET
easat-7645	467	12	ai	ai	ADJ
easat-7645	467	13	-	-	PUNCT
easat-7645	467	14	driven	drive	VERB
easat-7645	467	15	marketing	marketing	NOUN
easat-7645	467	16	efforts	effort	NOUN
easat-7645	467	17	on	on	ADP
easat-7645	467	18	brand	brand	NOUN
easat-7645	467	19	experience	experience	NOUN
easat-7645	467	20	and	and	CCONJ
easat-7645	467	21	brand	brand	NOUN
easat-7645	467	22	trust	trust	PROPN
easat-7645	467	23	,	,	PUNCT
easat-7645	467	24	thereby	thereby	ADV
easat-7645	467	25	reinforcing	reinforce	VERB
easat-7645	467	26	their	their	PRON
easat-7645	467	27	crucial	crucial	ADJ
easat-7645	467	28	role	role	NOUN
easat-7645	467	29	in	in	ADP
easat-7645	467	30	shaping	shape	VERB
easat-7645	467	31	consumer	consumer	NOUN
easat-7645	467	32	perceptions	perception	NOUN
easat-7645	467	33	.	.	PUNCT
easat-7645	468	1	this	this	DET
easat-7645	468	2	research	research	NOUN
easat-7645	468	3	also	also	ADV
easat-7645	468	4	introduces	introduce	VERB
easat-7645	468	5	the	the	DET
easat-7645	468	6	factor	factor	NOUN
easat-7645	468	7	of	of	ADP
easat-7645	468	8	brand	brand	NOUN
easat-7645	468	9	relationship	relationship	NOUN
easat-7645	468	10	,	,	PUNCT
easat-7645	468	11	which	which	PRON
easat-7645	468	12	can	can	AUX
easat-7645	468	13	be	be	AUX
easat-7645	468	14	influenced	influence	VERB
easat-7645	468	15	by	by	ADP
easat-7645	468	16	certain	certain	ADJ
easat-7645	468	17	ai	ai	NOUN
easat-7645	468	18	marketing	marketing	NOUN
easat-7645	468	19	efforts	effort	NOUN
easat-7645	468	20	,	,	PUNCT
easat-7645	468	21	a	a	DET
easat-7645	468	22	topic	topic	NOUN
easat-7645	468	23	that	that	PRON
easat-7645	468	24	has	have	AUX
easat-7645	468	25	not	not	PART
easat-7645	468	26	been	be	AUX
easat-7645	468	27	extensively	extensively	ADV
easat-7645	468	28	explored	explore	VERB
easat-7645	468	29	in	in	ADP
easat-7645	468	30	prior	prior	ADJ
easat-7645	468	31	studies	study	NOUN
easat-7645	468	32	.	.	PUNCT
easat-7645	469	1	moreover	moreover	ADV
easat-7645	469	2	,	,	PUNCT
easat-7645	469	3	the	the	DET
easat-7645	469	4	study	study	NOUN
easat-7645	469	5	enriches	enrich	VERB
easat-7645	469	6	the	the	DET
easat-7645	469	7	existing	exist	VERB
easat-7645	469	8	literature	literature	NOUN
easat-7645	469	9	by	by	ADP
easat-7645	469	10	examining	examine	VERB
easat-7645	469	11	the	the	DET
easat-7645	469	12	relationships	relationship	NOUN
easat-7645	469	13	between	between	ADP
easat-7645	469	14	brand	brand	NOUN
easat-7645	469	15	relationship	relationship	NOUN
easat-7645	469	16	and	and	CCONJ
easat-7645	469	17	brand	brand	NOUN
easat-7645	469	18	loyalty	loyalty	NOUN
easat-7645	469	19	,	,	PUNCT
easat-7645	469	20	brand	brand	NOUN
easat-7645	469	21	experience	experience	NOUN
easat-7645	469	22	and	and	CCONJ
easat-7645	469	23	brand	brand	NOUN
easat-7645	469	24	loyalty	loyalty	NOUN
easat-7645	469	25	,	,	PUNCT
easat-7645	469	26	as	as	ADV
easat-7645	469	27	well	well	ADV
easat-7645	469	28	as	as	ADP
easat-7645	469	29	brand	brand	NOUN
easat-7645	469	30	trust	trust	NOUN
easat-7645	469	31	and	and	CCONJ
easat-7645	469	32	brand	brand	NOUN
easat-7645	469	33	loyalty	loyalty	NOUN
easat-7645	469	34	.	.	PUNCT
easat-7645	470	1	the	the	DET
easat-7645	470	2	research	research	NOUN
easat-7645	470	3	focuses	focus	VERB
easat-7645	470	4	specifically	specifically	ADV
easat-7645	470	5	on	on	ADP
easat-7645	470	6	the	the	DET
easat-7645	470	7	e	e	NOUN
easat-7645	470	8	-	-	NOUN
easat-7645	470	9	commerce	commerce	NOUN
easat-7645	470	10	sector	sector	NOUN
easat-7645	470	11	within	within	ADP
easat-7645	470	12	the	the	DET
easat-7645	470	13	fashion	fashion	NOUN
easat-7645	470	14	industry	industry	NOUN
easat-7645	470	15	,	,	PUNCT
easat-7645	470	16	where	where	SCONJ
easat-7645	470	17	the	the	DET
easat-7645	470	18	demand	demand	NOUN
easat-7645	470	19	for	for	ADP
easat-7645	470	20	utilizing	utilize	VERB
easat-7645	470	21	ai	ai	VERB
easat-7645	470	22	to	to	PART
easat-7645	470	23	enhance	enhance	VERB
easat-7645	470	24	marketing	marketing	NOUN
easat-7645	470	25	and	and	CCONJ
easat-7645	470	26	sales	sale	NOUN
easat-7645	470	27	efforts	effort	NOUN
easat-7645	470	28	is	be	AUX
easat-7645	470	29	increasingly	increasingly	ADV
easat-7645	470	30	growing	grow	VERB
easat-7645	470	31	.	.	PUNCT
easat-7645	471	1	based	base	VERB
easat-7645	471	2	on	on	ADP
easat-7645	471	3	the	the	DET
easat-7645	471	4	research	research	NOUN
easat-7645	471	5	findings	finding	NOUN
easat-7645	471	6	,	,	PUNCT
easat-7645	471	7	the	the	DET
easat-7645	471	8	study	study	NOUN
easat-7645	471	9	encourages	encourage	VERB
easat-7645	471	10	future	future	ADJ
easat-7645	471	11	research	research	NOUN
easat-7645	471	12	endeavors	endeavor	NOUN
easat-7645	471	13	to	to	PART
easat-7645	471	14	delve	delve	VERB
easat-7645	471	15	deeper	deeply	ADV
easat-7645	471	16	into	into	ADP
easat-7645	471	17	and	and	CCONJ
easat-7645	471	18	further	far	ADV
easat-7645	471	19	expand	expand	VERB
easat-7645	471	20	knowledge	knowledge	NOUN
easat-7645	471	21	regarding	regard	VERB
easat-7645	471	22	the	the	DET
easat-7645	471	23	relationship	relationship	NOUN
easat-7645	471	24	between	between	ADP
easat-7645	471	25	brands	brand	NOUN
easat-7645	471	26	and	and	CCONJ
easat-7645	471	27	customers	customer	NOUN
easat-7645	471	28	.	.	PUNCT
easat-7645	472	1	this	this	DET
easat-7645	472	2	call	call	NOUN
easat-7645	472	3	for	for	ADP
easat-7645	472	4	further	further	ADJ
easat-7645	472	5	exploration	exploration	NOUN
easat-7645	472	6	emphasizes	emphasize	VERB
easat-7645	472	7	the	the	DET
easat-7645	472	8	importance	importance	NOUN
easat-7645	472	9	of	of	ADP
easat-7645	472	10	understanding	understand	VERB
easat-7645	472	11	how	how	SCONJ
easat-7645	472	12	ai	ai	AUX
easat-7645	472	13	marketing	marketing	NOUN
easat-7645	472	14	efforts	effort	NOUN
easat-7645	472	15	can	can	AUX
easat-7645	472	16	shape	shape	VERB
easat-7645	472	17	and	and	CCONJ
easat-7645	472	18	influence	influence	NOUN
easat-7645	472	19	customer	customer	NOUN
easat-7645	472	20	perceptions	perception	NOUN
easat-7645	472	21	,	,	PUNCT
easat-7645	472	22	experiences	experience	NOUN
easat-7645	472	23	,	,	PUNCT
easat-7645	472	24	and	and	CCONJ
easat-7645	472	25	long	long	ADJ
easat-7645	472	26	-	-	PUNCT
easat-7645	472	27	term	term	NOUN
easat-7645	472	28	loyalty	loyalty	NOUN
easat-7645	472	29	toward	toward	ADP
easat-7645	472	30	brands	brand	NOUN
easat-7645	472	31	.	.	PUNCT
easat-7645	473	1	7.2	7.2	NUM
easat-7645	473	2	.	.	PUNCT
easat-7645	474	1	practical	practical	ADJ
easat-7645	474	2	implications	implication	NOUN
easat-7645	474	3	the	the	DET
easat-7645	474	4	research	research	NOUN
easat-7645	474	5	findings	finding	NOUN
easat-7645	474	6	also	also	ADV
easat-7645	474	7	propose	propose	VERB
easat-7645	474	8	several	several	ADJ
easat-7645	474	9	practical	practical	ADJ
easat-7645	474	10	implications	implication	NOUN
easat-7645	474	11	that	that	PRON
easat-7645	474	12	could	could	AUX
easat-7645	474	13	be	be	AUX
easat-7645	474	14	applied	apply	VERB
easat-7645	474	15	within	within	ADP
easat-7645	474	16	the	the	DET
easat-7645	474	17	business	business	NOUN
easat-7645	474	18	market	market	NOUN
easat-7645	474	19	or	or	CCONJ
easat-7645	474	20	the	the	DET
easat-7645	474	21	business	business	NOUN
easat-7645	474	22	models	model	NOUN
easat-7645	474	23	of	of	ADP
easat-7645	474	24	companies	company	NOUN
easat-7645	474	25	.	.	PUNCT
easat-7645	475	1	at	at	ADP
easat-7645	475	2	the	the	DET
easat-7645	475	3	macro	macro	ADJ
easat-7645	475	4	level	level	NOUN
easat-7645	475	5	,	,	PUNCT
easat-7645	475	6	the	the	DET
easat-7645	475	7	government	government	NOUN
easat-7645	475	8	could	could	AUX
easat-7645	475	9	implement	implement	VERB
easat-7645	475	10	trade	trade	NOUN
easat-7645	475	11	policies	policy	NOUN
easat-7645	475	12	that	that	PRON
easat-7645	475	13	encourage	encourage	VERB
easat-7645	475	14	the	the	DET
easat-7645	475	15	adoption	adoption	NOUN
easat-7645	475	16	of	of	ADP
easat-7645	475	17	scientific	scientific	ADJ
easat-7645	475	18	and	and	CCONJ
easat-7645	475	19	technological	technological	ADJ
easat-7645	475	20	advancements	advancement	NOUN
easat-7645	475	21	,	,	PUNCT
easat-7645	475	22	including	include	VERB
easat-7645	475	23	the	the	DET
easat-7645	475	24	ai	ai	ADJ
easat-7645	475	25	developments	development	NOUN
easat-7645	475	26	that	that	PRON
easat-7645	475	27	have	have	AUX
easat-7645	475	28	been	be	AUX
easat-7645	475	29	achieved	achieve	VERB
easat-7645	475	30	globally	globally	ADV
easat-7645	475	31	,	,	PUNCT
easat-7645	475	32	into	into	ADP
easat-7645	475	33	online	online	ADJ
easat-7645	475	34	business	business	NOUN
easat-7645	475	35	models	model	NOUN
easat-7645	475	36	,	,	PUNCT
easat-7645	475	37	especially	especially	ADV
easat-7645	475	38	on	on	ADP
easat-7645	475	39	e	e	NOUN
easat-7645	475	40	-	-	NOUN
easat-7645	475	41	commerce	commerce	NOUN
easat-7645	475	42	platforms	platform	NOUN
easat-7645	475	43	.	.	PUNCT
easat-7645	476	1	this	this	PRON
easat-7645	476	2	is	be	AUX
easat-7645	476	3	particularly	particularly	ADV
easat-7645	476	4	relevant	relevant	ADJ
easat-7645	476	5	in	in	ADP
easat-7645	476	6	rapidly	rapidly	ADV
easat-7645	476	7	developing	develop	VERB
easat-7645	476	8	major	major	ADJ
easat-7645	476	9	cities	city	NOUN
easat-7645	476	10	in	in	ADP
easat-7645	476	11	vietnam	vietnam	PROPN
easat-7645	476	12	,	,	PUNCT
easat-7645	476	13	such	such	ADJ
easat-7645	476	14	as	as	ADP
easat-7645	476	15	ho	ho	PROPN
easat-7645	476	16	chi	chi	PROPN
easat-7645	476	17	minh	minh	PROPN
easat-7645	476	18	city	city	PROPN
easat-7645	476	19	,	,	PUNCT
easat-7645	476	20	hanoi	hanoi	PROPN
easat-7645	476	21	,	,	PUNCT
easat-7645	476	22	and	and	CCONJ
easat-7645	476	23	da	da	PROPN
easat-7645	476	24	nang	nang	PROPN
easat-7645	476	25	,	,	PUNCT
easat-7645	476	26	where	where	SCONJ
easat-7645	476	27	the	the	DET
easat-7645	476	28	government	government	NOUN
easat-7645	476	29	could	could	AUX
easat-7645	476	30	promote	promote	VERB
easat-7645	476	31	cooperation	cooperation	NOUN
easat-7645	476	32	between	between	ADP
easat-7645	476	33	industries	industry	NOUN
easat-7645	476	34	such	such	ADJ
easat-7645	476	35	as	as	ADP
easat-7645	476	36	advertising	advertising	NOUN
easat-7645	476	37	services	service	NOUN
easat-7645	476	38	,	,	PUNCT
easat-7645	476	39	logistics	logistic	NOUN
easat-7645	476	40	delivery	delivery	NOUN
easat-7645	476	41	services	service	NOUN
easat-7645	476	42	,	,	PUNCT
easat-7645	476	43	and	and	CCONJ
easat-7645	476	44	manufacturing	manufacturing	NOUN
easat-7645	476	45	sectors	sector	NOUN
easat-7645	476	46	,	,	PUNCT
easat-7645	476	47	in	in	ADP
easat-7645	476	48	order	order	NOUN
easat-7645	476	49	to	to	PART
easat-7645	476	50	enhance	enhance	VERB
easat-7645	476	51	the	the	DET
easat-7645	476	52	capacity	capacity	NOUN
easat-7645	476	53	to	to	PART
easat-7645	476	54	serve	serve	VERB
easat-7645	476	55	a	a	DET
easat-7645	476	56	large	large	ADJ
easat-7645	476	57	customer	customer	NOUN
easat-7645	476	58	base	base	NOUN
easat-7645	476	59	.	.	PUNCT
easat-7645	477	1	furthermore	furthermore	ADV
easat-7645	477	2	,	,	PUNCT
easat-7645	477	3	the	the	DET
easat-7645	477	4	government	government	NOUN
easat-7645	477	5	should	should	AUX
easat-7645	477	6	also	also	ADV
easat-7645	477	7	consider	consider	VERB
easat-7645	477	8	introducing	introduce	VERB
easat-7645	477	9	laws	law	NOUN
easat-7645	477	10	to	to	PART
easat-7645	477	11	protect	protect	VERB
easat-7645	477	12	the	the	DET
easat-7645	477	13	interests	interest	NOUN
easat-7645	477	14	and	and	CCONJ
easat-7645	477	15	intellectual	intellectual	ADJ
easat-7645	477	16	property	property	NOUN
easat-7645	477	17	rights	right	NOUN
easat-7645	477	18	of	of	ADP
easat-7645	477	19	brands	brand	NOUN
easat-7645	477	20	,	,	PUNCT
easat-7645	477	21	thereby	thereby	ADV
easat-7645	477	22	enabling	enable	VERB
easat-7645	477	23	businesses	business	NOUN
easat-7645	477	24	to	to	PART
easat-7645	477	25	compete	compete	VERB
easat-7645	477	26	more	more	ADV
easat-7645	477	27	effectively	effectively	ADV
easat-7645	477	28	and	and	CCONJ
easat-7645	477	29	fairly	fairly	ADV
easat-7645	477	30	in	in	ADP
easat-7645	477	31	the	the	DET
easat-7645	477	32	marketplace	marketplace	NOUN
easat-7645	477	33	.	.	PUNCT
easat-7645	478	1	at	at	ADP
easat-7645	478	2	the	the	DET
easat-7645	478	3	enterprise	enterprise	NOUN
easat-7645	478	4	level	level	NOUN
easat-7645	478	5	,	,	PUNCT
easat-7645	478	6	the	the	DET
easat-7645	478	7	research	research	NOUN
easat-7645	478	8	findings	finding	NOUN
easat-7645	478	9	encourage	encourage	VERB
easat-7645	478	10	managers	manager	NOUN
easat-7645	478	11	to	to	PART
easat-7645	478	12	enhance	enhance	VERB
easat-7645	478	13	their	their	PRON
easat-7645	478	14	marketing	marketing	NOUN
easat-7645	478	15	effectiveness	effectiveness	NOUN
easat-7645	478	16	by	by	ADP
easat-7645	478	17	integrating	integrate	VERB
easat-7645	478	18	ai	ai	INTJ
easat-7645	478	19	marketing	marketing	NOUN
easat-7645	478	20	efforts	effort	NOUN
easat-7645	478	21	into	into	ADP
easat-7645	478	22	their	their	PRON
easat-7645	478	23	information	information	NOUN
easat-7645	478	24	exchange	exchange	NOUN
easat-7645	478	25	processes	process	NOUN
easat-7645	478	26	and	and	CCONJ
easat-7645	478	27	customer	customer	NOUN
easat-7645	478	28	service	service	NOUN
easat-7645	478	29	operations	operation	NOUN
easat-7645	478	30	.	.	PUNCT
easat-7645	479	1	in	in	ADP
easat-7645	479	2	addition	addition	NOUN
easat-7645	479	3	to	to	ADP
easat-7645	479	4	prioritizing	prioritize	VERB
easat-7645	479	5	product	product	NOUN
easat-7645	479	6	quality	quality	NOUN
easat-7645	479	7	,	,	PUNCT
easat-7645	479	8	managers	manager	NOUN
easat-7645	479	9	are	be	AUX
easat-7645	479	10	advised	advise	VERB
easat-7645	479	11	to	to	PART
easat-7645	479	12	also	also	ADV
easat-7645	479	13	focus	focus	VERB
easat-7645	479	14	on	on	ADP
easat-7645	479	15	improving	improve	VERB
easat-7645	479	16	service	service	NOUN
easat-7645	479	17	quality	quality	NOUN
easat-7645	479	18	to	to	PART
easat-7645	479	19	increase	increase	VERB
easat-7645	479	20	their	their	PRON
easat-7645	479	21	brand	brand	NOUN
easat-7645	479	22	’s	’s	PART
easat-7645	479	23	competitiveness	competitiveness	NOUN
easat-7645	479	24	amidst	amidst	ADP
easat-7645	479	25	the	the	DET
easat-7645	479	26	numerous	numerous	ADJ
easat-7645	479	27	rivals	rival	NOUN
easat-7645	479	28	in	in	ADP
easat-7645	479	29	today	today	NOUN
easat-7645	479	30	’s	’s	PART
easat-7645	479	31	market	market	NOUN
easat-7645	479	32	.	.	PUNCT
easat-7645	480	1	this	this	DET
easat-7645	480	2	approach	approach	NOUN
easat-7645	480	3	is	be	AUX
easat-7645	480	4	crucial	crucial	ADJ
easat-7645	480	5	as	as	SCONJ
easat-7645	480	6	service	service	NOUN
easat-7645	480	7	quality	quality	NOUN
easat-7645	480	8	plays	play	VERB
easat-7645	480	9	a	a	DET
easat-7645	480	10	key	key	ADJ
easat-7645	480	11	role	role	NOUN
easat-7645	480	12	in	in	ADP
easat-7645	480	13	shaping	shape	VERB
easat-7645	480	14	consumer	consumer	NOUN
easat-7645	480	15	perceptions	perception	NOUN
easat-7645	480	16	and	and	CCONJ
easat-7645	480	17	ultimately	ultimately	ADV
easat-7645	480	18	influences	influence	VERB
easat-7645	480	19	their	their	PRON
easat-7645	480	20	purchasing	purchasing	NOUN
easat-7645	480	21	decisions	decision	NOUN
easat-7645	480	22	.	.	PUNCT
easat-7645	481	1	consumers	consumer	NOUN
easat-7645	481	2	,	,	PUNCT
easat-7645	481	3	by	by	ADP
easat-7645	481	4	reading	read	VERB
easat-7645	481	5	this	this	DET
easat-7645	481	6	research	research	NOUN
easat-7645	481	7	,	,	PUNCT
easat-7645	481	8	can	can	AUX
easat-7645	481	9	gain	gain	VERB
easat-7645	481	10	a	a	DET
easat-7645	481	11	deeper	deep	ADJ
easat-7645	481	12	understanding	understanding	NOUN
easat-7645	481	13	of	of	ADP
easat-7645	481	14	their	their	PRON
easat-7645	481	15	own	own	ADJ
easat-7645	481	16	shopping	shopping	NOUN
easat-7645	481	17	behavior	behavior	NOUN
easat-7645	481	18	.	.	PUNCT
easat-7645	482	1	the	the	DET
easat-7645	482	2	insights	insight	NOUN
easat-7645	482	3	provided	provide	VERB
easat-7645	482	4	in	in	ADP
easat-7645	482	5	the	the	DET
easat-7645	482	6	study	study	NOUN
easat-7645	482	7	can	can	AUX
easat-7645	482	8	help	help	VERB
easat-7645	482	9	them	they	PRON
easat-7645	482	10	become	become	VERB
easat-7645	482	11	more	more	ADV
easat-7645	482	12	aware	aware	ADJ
easat-7645	482	13	of	of	ADP
easat-7645	482	14	the	the	DET
easat-7645	482	15	factors	factor	NOUN
easat-7645	482	16	3062	3062	NUM
easat-7645	482	17	edelweiss	edelweiss	PROPN
easat-7645	482	18	applied	apply	VERB
easat-7645	482	19	science	science	NOUN
easat-7645	482	20	and	and	CCONJ
easat-7645	482	21	technology	technology	NOUN
easat-7645	482	22	issn	issn	PROPN
easat-7645	482	23	:	:	PUNCT
easat-7645	482	24	2576	2576	NUM
easat-7645	482	25	-	-	SYM
easat-7645	482	26	8484	8484	NUM
easat-7645	482	27	vol	vol	NOUN
easat-7645	482	28	.	.	PROPN
easat-7645	483	1	9	9	NUM
easat-7645	483	2	,	,	PUNCT
easat-7645	483	3	no	no	INTJ
easat-7645	483	4	.	.	NOUN
easat-7645	483	5	5	5	NUM
easat-7645	483	6	:	:	PUNCT
easat-7645	483	7	3046	3046	NUM
easat-7645	483	8	-	-	SYM
easat-7645	483	9	3066	3066	NUM
easat-7645	483	10	,	,	PUNCT
easat-7645	483	11	2025	2025	NUM
easat-7645	483	12	doi	doi	NOUN
easat-7645	483	13	:	:	PUNCT
easat-7645	483	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	483	15	©	©	PROPN
easat-7645	483	16	2025	2025	NUM
easat-7645	483	17	by	by	ADP
easat-7645	483	18	the	the	DET
easat-7645	483	19	authors	author	NOUN
easat-7645	483	20	;	;	PUNCT
easat-7645	483	21	licensee	licensee	PROPN
easat-7645	483	22	learning	learning	NOUN
easat-7645	483	23	gate	gate	NOUN
easat-7645	483	24	influencing	influence	VERB
easat-7645	483	25	their	their	PRON
easat-7645	483	26	purchasing	purchasing	NOUN
easat-7645	483	27	decisions	decision	NOUN
easat-7645	483	28	,	,	PUNCT
easat-7645	483	29	particularly	particularly	ADV
easat-7645	483	30	in	in	ADP
easat-7645	483	31	relation	relation	NOUN
easat-7645	483	32	to	to	ADP
easat-7645	483	33	ai	ai	VERB
easat-7645	483	34	-	-	PUNCT
easat-7645	483	35	driven	drive	VERB
easat-7645	483	36	marketing	marketing	NOUN
easat-7645	483	37	strategies	strategy	NOUN
easat-7645	483	38	.	.	PUNCT
easat-7645	484	1	this	this	DET
easat-7645	484	2	greater	great	ADJ
easat-7645	484	3	awareness	awareness	NOUN
easat-7645	484	4	could	could	AUX
easat-7645	484	5	contribute	contribute	VERB
easat-7645	484	6	to	to	ADP
easat-7645	484	7	more	more	ADV
easat-7645	484	8	informed	informed	ADJ
easat-7645	484	9	choices	choice	NOUN
easat-7645	484	10	,	,	PUNCT
easat-7645	484	11	as	as	SCONJ
easat-7645	484	12	consumers	consumer	NOUN
easat-7645	484	13	will	will	AUX
easat-7645	484	14	be	be	AUX
easat-7645	484	15	better	well	ADV
easat-7645	484	16	equipped	equip	VERB
easat-7645	484	17	to	to	PART
easat-7645	484	18	recognize	recognize	VERB
easat-7645	484	19	the	the	DET
easat-7645	484	20	marketing	marketing	NOUN
easat-7645	484	21	efforts	effort	NOUN
easat-7645	484	22	that	that	PRON
easat-7645	484	23	brands	brand	NOUN
easat-7645	484	24	employ	employ	VERB
easat-7645	484	25	to	to	PART
easat-7645	484	26	meet	meet	VERB
easat-7645	484	27	their	their	PRON
easat-7645	484	28	needs	need	NOUN
easat-7645	484	29	.	.	PUNCT
easat-7645	485	1	7.3	7.3	NUM
easat-7645	485	2	.	.	PUNCT
easat-7645	485	3	limitations	limitation	NOUN
easat-7645	485	4	and	and	CCONJ
easat-7645	485	5	suggestions	suggestion	NOUN
easat-7645	485	6	for	for	ADP
easat-7645	485	7	future	future	ADJ
easat-7645	485	8	research	research	NOUN
easat-7645	485	9	the	the	DET
easat-7645	485	10	research	research	NOUN
easat-7645	485	11	,	,	PUNCT
easat-7645	485	12	like	like	ADP
easat-7645	485	13	any	any	DET
easat-7645	485	14	study	study	NOUN
easat-7645	485	15	,	,	PUNCT
easat-7645	485	16	is	be	AUX
easat-7645	485	17	not	not	PART
easat-7645	485	18	without	without	ADP
easat-7645	485	19	its	its	PRON
easat-7645	485	20	limitations	limitation	NOUN
easat-7645	485	21	.	.	PUNCT
easat-7645	486	1	firstly	firstly	ADV
easat-7645	486	2	,	,	PUNCT
easat-7645	486	3	there	there	PRON
easat-7645	486	4	is	be	VERB
easat-7645	486	5	the	the	DET
easat-7645	486	6	issue	issue	NOUN
easat-7645	486	7	of	of	ADP
easat-7645	486	8	sample	sample	NOUN
easat-7645	486	9	selection	selection	NOUN
easat-7645	486	10	.	.	PUNCT
easat-7645	487	1	the	the	DET
easat-7645	487	2	sample	sample	NOUN
easat-7645	487	3	used	use	VERB
easat-7645	487	4	in	in	ADP
easat-7645	487	5	the	the	DET
easat-7645	487	6	study	study	NOUN
easat-7645	487	7	consists	consist	VERB
easat-7645	487	8	of	of	ADP
easat-7645	487	9	individual	individual	ADJ
easat-7645	487	10	consumers	consumer	NOUN
easat-7645	487	11	and	and	CCONJ
easat-7645	487	12	is	be	AUX
easat-7645	487	13	primarily	primarily	ADV
easat-7645	487	14	focused	focus	VERB
easat-7645	487	15	on	on	ADP
easat-7645	487	16	a	a	DET
easat-7645	487	17	few	few	ADJ
easat-7645	487	18	major	major	ADJ
easat-7645	487	19	cities	city	NOUN
easat-7645	487	20	.	.	PUNCT
easat-7645	488	1	as	as	ADP
easat-7645	488	2	a	a	DET
easat-7645	488	3	result	result	NOUN
easat-7645	488	4	,	,	PUNCT
easat-7645	488	5	the	the	DET
easat-7645	488	6	sample	sample	NOUN
easat-7645	488	7	may	may	AUX
easat-7645	488	8	not	not	PART
easat-7645	488	9	adequately	adequately	ADV
easat-7645	488	10	represent	represent	VERB
easat-7645	488	11	the	the	DET
easat-7645	488	12	broader	broad	ADJ
easat-7645	488	13	,	,	PUNCT
easat-7645	488	14	more	more	ADV
easat-7645	488	15	diverse	diverse	ADJ
easat-7645	488	16	consumer	consumer	NOUN
easat-7645	488	17	behavior	behavior	NOUN
easat-7645	488	18	of	of	ADP
easat-7645	488	19	the	the	DET
easat-7645	488	20	general	general	ADJ
easat-7645	488	21	population	population	NOUN
easat-7645	488	22	or	or	CCONJ
easat-7645	488	23	community	community	NOUN
easat-7645	488	24	.	.	PUNCT
easat-7645	489	1	moreover	moreover	ADV
easat-7645	489	2	,	,	PUNCT
easat-7645	489	3	there	there	PRON
easat-7645	489	4	are	be	VERB
easat-7645	489	5	several	several	ADJ
easat-7645	489	6	other	other	ADJ
easat-7645	489	7	ai	ai	INTJ
easat-7645	489	8	marketing	marketing	NOUN
easat-7645	489	9	efforts	effort	NOUN
easat-7645	489	10	that	that	PRON
easat-7645	489	11	were	be	AUX
easat-7645	489	12	not	not	PART
easat-7645	489	13	discussed	discuss	VERB
easat-7645	489	14	in	in	ADP
easat-7645	489	15	the	the	DET
easat-7645	489	16	study	study	NOUN
easat-7645	489	17	but	but	CCONJ
easat-7645	489	18	may	may	AUX
easat-7645	489	19	still	still	ADV
easat-7645	489	20	be	be	AUX
easat-7645	489	21	effective	effective	ADJ
easat-7645	489	22	in	in	ADP
easat-7645	489	23	real	real	ADJ
easat-7645	489	24	-	-	PUNCT
easat-7645	489	25	world	world	NOUN
easat-7645	489	26	marketing	marketing	NOUN
easat-7645	489	27	strategies	strategy	NOUN
easat-7645	489	28	.	.	PUNCT
easat-7645	490	1	furthermore	furthermore	ADV
easat-7645	490	2	,	,	PUNCT
easat-7645	490	3	the	the	DET
easat-7645	490	4	mediating	mediate	VERB
easat-7645	490	5	roles	role	NOUN
easat-7645	490	6	of	of	ADP
easat-7645	490	7	three	three	NUM
easat-7645	490	8	variables	variable	NOUN
easat-7645	490	9	-	-	PUNCT
easat-7645	490	10	brand	brand	NOUN
easat-7645	490	11	relationship	relationship	NOUN
easat-7645	490	12	,	,	PUNCT
easat-7645	490	13	brand	brand	NOUN
easat-7645	490	14	experience	experience	NOUN
easat-7645	490	15	,	,	PUNCT
easat-7645	490	16	and	and	CCONJ
easat-7645	490	17	brand	brand	NOUN
easat-7645	490	18	trust	trust	NOUN
easat-7645	490	19	within	within	ADP
easat-7645	490	20	the	the	DET
easat-7645	490	21	relationship	relationship	NOUN
easat-7645	490	22	between	between	ADP
easat-7645	490	23	the	the	DET
easat-7645	490	24	five	five	NUM
easat-7645	490	25	ai	ai	ADJ
easat-7645	490	26	marketing	marketing	NOUN
easat-7645	490	27	efforts	effort	NOUN
easat-7645	490	28	and	and	CCONJ
easat-7645	490	29	brand	brand	NOUN
easat-7645	490	30	loyalty	loyalty	NOUN
easat-7645	490	31	have	have	AUX
easat-7645	490	32	not	not	PART
easat-7645	490	33	been	be	AUX
easat-7645	490	34	substantiated	substantiate	VERB
easat-7645	490	35	in	in	ADP
easat-7645	490	36	this	this	DET
easat-7645	490	37	study	study	NOUN
easat-7645	490	38	.	.	PUNCT
easat-7645	491	1	the	the	DET
easat-7645	491	2	potential	potential	ADJ
easat-7645	491	3	interplay	interplay	NOUN
easat-7645	491	4	and	and	CCONJ
easat-7645	491	5	mutual	mutual	ADJ
easat-7645	491	6	influence	influence	NOUN
easat-7645	491	7	between	between	ADP
easat-7645	491	8	these	these	DET
easat-7645	491	9	variables	variable	NOUN
easat-7645	491	10	could	could	AUX
easat-7645	491	11	serve	serve	VERB
easat-7645	491	12	as	as	ADP
easat-7645	491	13	a	a	DET
easat-7645	491	14	valuable	valuable	ADJ
easat-7645	491	15	area	area	NOUN
easat-7645	491	16	for	for	ADP
easat-7645	491	17	future	future	ADJ
easat-7645	491	18	research	research	NOUN
easat-7645	491	19	.	.	PUNCT
easat-7645	492	1	investigating	investigate	VERB
easat-7645	492	2	how	how	SCONJ
easat-7645	492	3	brand	brand	NOUN
easat-7645	492	4	relationship	relationship	NOUN
easat-7645	492	5	,	,	PUNCT
easat-7645	492	6	brand	brand	NOUN
easat-7645	492	7	experience	experience	NOUN
easat-7645	492	8	,	,	PUNCT
easat-7645	492	9	and	and	CCONJ
easat-7645	492	10	brand	brand	NOUN
easat-7645	492	11	trust	trust	PROPN
easat-7645	492	12	interact	interact	VERB
easat-7645	492	13	with	with	ADP
easat-7645	492	14	one	one	NUM
easat-7645	492	15	another	another	DET
easat-7645	492	16	and	and	CCONJ
easat-7645	492	17	affect	affect	VERB
easat-7645	492	18	brand	brand	NOUN
easat-7645	492	19	loyalty	loyalty	NOUN
easat-7645	492	20	could	could	AUX
easat-7645	492	21	provide	provide	VERB
easat-7645	492	22	deeper	deep	ADJ
easat-7645	492	23	insights	insight	NOUN
easat-7645	492	24	and	and	CCONJ
easat-7645	492	25	contribute	contribute	VERB
easat-7645	492	26	significantly	significantly	ADV
easat-7645	492	27	to	to	ADP
easat-7645	492	28	the	the	DET
easat-7645	492	29	understanding	understanding	NOUN
easat-7645	492	30	of	of	ADP
easat-7645	492	31	consumer	consumer	NOUN
easat-7645	492	32	behavior	behavior	NOUN
easat-7645	492	33	in	in	ADP
easat-7645	492	34	the	the	DET
easat-7645	492	35	context	context	NOUN
easat-7645	492	36	of	of	ADP
easat-7645	492	37	ai	ai	ADJ
easat-7645	492	38	-	-	PUNCT
easat-7645	492	39	driven	drive	VERB
easat-7645	492	40	marketing	marketing	NOUN
easat-7645	492	41	strategies	strategy	NOUN
easat-7645	492	42	.	.	PUNCT
easat-7645	493	1	these	these	DET
easat-7645	493	2	factors	factor	NOUN
easat-7645	493	3	warrant	warrant	VERB
easat-7645	493	4	further	further	ADJ
easat-7645	493	5	exploration	exploration	NOUN
easat-7645	493	6	in	in	ADP
easat-7645	493	7	subsequent	subsequent	ADJ
easat-7645	493	8	studies	study	NOUN
easat-7645	493	9	to	to	PART
easat-7645	493	10	gain	gain	VERB
easat-7645	493	11	a	a	DET
easat-7645	493	12	more	more	ADV
easat-7645	493	13	comprehensive	comprehensive	ADJ
easat-7645	493	14	understanding	understanding	NOUN
easat-7645	493	15	of	of	ADP
easat-7645	493	16	the	the	DET
easat-7645	493	17	dynamics	dynamic	NOUN
easat-7645	493	18	at	at	ADP
easat-7645	493	19	play	play	NOUN
easat-7645	493	20	.	.	PUNCT
easat-7645	494	1	transparency	transparency	NOUN
easat-7645	494	2	:	:	PUNCT
easat-7645	494	3	the	the	DET
easat-7645	494	4	authors	author	NOUN
easat-7645	494	5	confirm	confirm	VERB
easat-7645	494	6	that	that	SCONJ
easat-7645	494	7	the	the	DET
easat-7645	494	8	manuscript	manuscript	NOUN
easat-7645	494	9	is	be	AUX
easat-7645	494	10	an	an	DET
easat-7645	494	11	honest	honest	ADJ
easat-7645	494	12	,	,	PUNCT
easat-7645	494	13	accurate	accurate	ADJ
easat-7645	494	14	,	,	PUNCT
easat-7645	494	15	and	and	CCONJ
easat-7645	494	16	transparent	transparent	ADJ
easat-7645	494	17	account	account	NOUN
easat-7645	494	18	of	of	ADP
easat-7645	494	19	the	the	DET
easat-7645	494	20	study	study	NOUN
easat-7645	494	21	;	;	PUNCT
easat-7645	494	22	that	that	SCONJ
easat-7645	494	23	no	no	DET
easat-7645	494	24	vital	vital	ADJ
easat-7645	494	25	features	feature	NOUN
easat-7645	494	26	of	of	ADP
easat-7645	494	27	the	the	DET
easat-7645	494	28	study	study	NOUN
easat-7645	494	29	have	have	AUX
easat-7645	494	30	been	be	AUX
easat-7645	494	31	omitted	omit	VERB
easat-7645	494	32	;	;	PUNCT
easat-7645	494	33	and	and	CCONJ
easat-7645	494	34	that	that	SCONJ
easat-7645	494	35	any	any	DET
easat-7645	494	36	discrepancies	discrepancy	NOUN
easat-7645	494	37	from	from	ADP
easat-7645	494	38	the	the	DET
easat-7645	494	39	study	study	NOUN
easat-7645	494	40	as	as	SCONJ
easat-7645	494	41	planned	plan	VERB
easat-7645	494	42	have	have	AUX
easat-7645	494	43	been	be	AUX
easat-7645	494	44	explained	explain	VERB
easat-7645	494	45	.	.	PUNCT
easat-7645	495	1	this	this	DET
easat-7645	495	2	study	study	NOUN
easat-7645	495	3	followed	follow	VERB
easat-7645	495	4	all	all	DET
easat-7645	495	5	ethical	ethical	ADJ
easat-7645	495	6	practices	practice	NOUN
easat-7645	495	7	during	during	ADP
easat-7645	495	8	writing	writing	NOUN
easat-7645	495	9	.	.	PUNCT
easat-7645	496	1	acknowledgements	acknowledgement	NOUN
easat-7645	496	2	:	:	PUNCT
easat-7645	496	3	the	the	DET
easat-7645	496	4	authors	author	NOUN
easat-7645	496	5	greatly	greatly	ADV
easat-7645	496	6	appreciate	appreciate	VERB
easat-7645	496	7	the	the	DET
easat-7645	496	8	reviewers	reviewer	NOUN
easat-7645	496	9	and	and	CCONJ
easat-7645	496	10	editors	editor	NOUN
easat-7645	496	11	whose	whose	DET
easat-7645	496	12	comments	comment	NOUN
easat-7645	496	13	are	be	AUX
easat-7645	496	14	very	very	ADV
easat-7645	496	15	helpful	helpful	ADJ
easat-7645	496	16	in	in	ADP
easat-7645	496	17	improving	improve	VERB
easat-7645	496	18	the	the	DET
easat-7645	496	19	study	study	NOUN
easat-7645	496	20	’s	’s	PART
easat-7645	496	21	quality	quality	NOUN
easat-7645	496	22	copyright	copyright	NOUN
easat-7645	496	23	:	:	PUNCT
easat-7645	496	24	©	©	PROPN
easat-7645	496	25	2025	2025	NUM
easat-7645	496	26	by	by	ADP
easat-7645	496	27	the	the	DET
easat-7645	496	28	authors	author	NOUN
easat-7645	496	29	.	.	PUNCT
easat-7645	497	1	this	this	DET
easat-7645	497	2	open	open	ADJ
easat-7645	497	3	-	-	PUNCT
easat-7645	497	4	access	access	NOUN
easat-7645	497	5	article	article	NOUN
easat-7645	497	6	is	be	AUX
easat-7645	497	7	distributed	distribute	VERB
easat-7645	497	8	under	under	ADP
easat-7645	497	9	the	the	DET
easat-7645	497	10	terms	term	NOUN
easat-7645	497	11	and	and	CCONJ
easat-7645	497	12	conditions	condition	NOUN
easat-7645	497	13	of	of	ADP
easat-7645	497	14	the	the	DET
easat-7645	497	15	creative	creative	ADJ
easat-7645	497	16	commons	common	NOUN
easat-7645	497	17	attribution	attribution	NOUN
easat-7645	497	18	(	(	PUNCT
easat-7645	497	19	cc	cc	NOUN
easat-7645	497	20	by	by	ADP
easat-7645	497	21	)	)	PUNCT
easat-7645	497	22	license	license	NOUN
easat-7645	497	23	(	(	PUNCT
easat-7645	497	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-7645	497	25	)	)	PUNCT
easat-7645	497	26	.	.	PUNCT
easat-7645	498	1	references	reference	NOUN
easat-7645	498	2	[	[	X
easat-7645	498	3	1	1	X
easat-7645	498	4	]	]	X
easat-7645	498	5	d.	d.	PROPN
easat-7645	498	6	c.	c.	PROPN
easat-7645	498	7	chow	chow	PROPN
easat-7645	498	8	,	,	PUNCT
easat-7645	498	9	"	"	PUNCT
easat-7645	498	10	alibaba	alibaba	PROPN
easat-7645	498	11	,	,	PUNCT
easat-7645	498	12	amazon	amazon	NOUN
easat-7645	498	13	,	,	PUNCT
easat-7645	498	14	and	and	CCONJ
easat-7645	498	15	counterfeiting	counterfeit	VERB
easat-7645	498	16	in	in	ADP
easat-7645	498	17	the	the	DET
easat-7645	498	18	age	age	NOUN
easat-7645	498	19	of	of	ADP
easat-7645	498	20	the	the	DET
easat-7645	498	21	internet	internet	NOUN
easat-7645	498	22	,	,	PUNCT
easat-7645	498	23	"	"	PUNCT
easat-7645	498	24	nw	nw	PROPN
easat-7645	498	25	.	.	PROPN
easat-7645	498	26	j.	j.	PROPN
easat-7645	498	27	int'l	int'l	PROPN
easat-7645	498	28	l.	l.	PROPN
easat-7645	498	29	&	&	CCONJ
easat-7645	498	30	bus	bus	PROPN
easat-7645	498	31	.	.	PUNCT
easat-7645	498	32	,	,	PUNCT
easat-7645	498	33	vol	vol	NOUN
easat-7645	498	34	.	.	PROPN
easat-7645	498	35	40	40	NUM
easat-7645	498	36	,	,	PUNCT
easat-7645	498	37	p.	p.	NOUN
easat-7645	498	38	157	157	NUM
easat-7645	498	39	,	,	PUNCT
easat-7645	498	40	2019	2019	NUM
easat-7645	498	41	.	.	PUNCT
easat-7645	499	1	[	[	X
easat-7645	499	2	2	2	NUM
easat-7645	499	3	]	]	PUNCT
easat-7645	499	4	a.	a.	NOUN
easat-7645	499	5	landim	landim	PROPN
easat-7645	499	6	et	et	PROPN
easat-7645	499	7	al	al	PROPN
easat-7645	499	8	.	.	PROPN
easat-7645	499	9	,	,	PUNCT
easat-7645	499	10	"	"	PUNCT
easat-7645	499	11	chatbot	chatbot	NOUN
easat-7645	499	12	design	design	NOUN
easat-7645	499	13	approaches	approach	NOUN
easat-7645	499	14	for	for	ADP
easat-7645	499	15	fashion	fashion	NOUN
easat-7645	499	16	e	e	NOUN
easat-7645	499	17	-	-	NOUN
easat-7645	499	18	commerce	commerce	NOUN
easat-7645	499	19	:	:	PUNCT
easat-7645	499	20	an	an	DET
easat-7645	499	21	interdisciplinary	interdisciplinary	ADJ
easat-7645	499	22	review	review	NOUN
easat-7645	499	23	,	,	PUNCT
easat-7645	499	24	"	"	PUNCT
easat-7645	499	25	international	international	ADJ
easat-7645	499	26	journal	journal	NOUN
easat-7645	499	27	of	of	ADP
easat-7645	499	28	fashion	fashion	NOUN
easat-7645	499	29	design	design	NOUN
easat-7645	499	30	,	,	PUNCT
easat-7645	499	31	technology	technology	NOUN
easat-7645	499	32	and	and	CCONJ
easat-7645	499	33	education	education	NOUN
easat-7645	499	34	,	,	PUNCT
easat-7645	499	35	vol	vol	NOUN
easat-7645	499	36	.	.	PROPN
easat-7645	499	37	15	15	NUM
easat-7645	499	38	,	,	PUNCT
easat-7645	499	39	no	no	INTJ
easat-7645	499	40	.	.	NOUN
easat-7645	499	41	2	2	NUM
easat-7645	499	42	,	,	PUNCT
easat-7645	499	43	pp	pp	ADJ
easat-7645	499	44	.	.	PUNCT
easat-7645	500	1	200	200	NUM
easat-7645	500	2	-	-	SYM
easat-7645	500	3	210	210	NUM
easat-7645	500	4	,	,	PUNCT
easat-7645	500	5	2022	2022	NUM
easat-7645	500	6	.	.	PUNCT
easat-7645	501	1	https://doi.org/10.1080/17543266.2021.1990417	https://doi.org/10.1080/17543266.2021.1990417	VERB
easat-7645	502	1	[	[	X
easat-7645	502	2	3	3	X
easat-7645	502	3	]	]	PUNCT
easat-7645	502	4	l.	l.	PROPN
easat-7645	502	5	sanny	sanny	PROPN
easat-7645	502	6	,	,	PUNCT
easat-7645	502	7	t.	t.	PROPN
easat-7645	502	8	d.	d.	PROPN
easat-7645	502	9	julianto	julianto	PROPN
easat-7645	502	10	,	,	PUNCT
easat-7645	502	11	s.	s.	PROPN
easat-7645	502	12	savionus	savionus	PROPN
easat-7645	502	13	,	,	PUNCT
easat-7645	502	14	and	and	CCONJ
easat-7645	502	15	b.	b.	PROPN
easat-7645	502	16	w.	w.	PROPN
easat-7645	502	17	bin	bin	PROPN
easat-7645	502	18	yus	yus	PROPN
easat-7645	502	19	kelena	kelena	PROPN
easat-7645	502	20	,	,	PUNCT
easat-7645	502	21	"	"	PUNCT
easat-7645	502	22	purchase	purchase	VERB
easat-7645	502	23	intention	intention	NOUN
easat-7645	502	24	in	in	ADP
easat-7645	502	25	the	the	DET
easat-7645	502	26	fashion	fashion	NOUN
easat-7645	502	27	industry	industry	NOUN
easat-7645	502	28	on	on	ADP
easat-7645	502	29	local	local	ADJ
easat-7645	502	30	and	and	CCONJ
easat-7645	502	31	international	international	ADJ
easat-7645	502	32	e	e	NOUN
easat-7645	502	33	-	-	NOUN
easat-7645	502	34	commerce	commerce	NOUN
easat-7645	502	35	in	in	ADP
easat-7645	502	36	indonesia	indonesia	PROPN
easat-7645	502	37	,	,	PUNCT
easat-7645	502	38	"	"	PUNCT
easat-7645	502	39	international	international	ADJ
easat-7645	502	40	journal	journal	NOUN
easat-7645	502	41	of	of	ADP
easat-7645	502	42	asian	asian	ADJ
easat-7645	502	43	business	business	NOUN
easat-7645	502	44	and	and	CCONJ
easat-7645	502	45	information	information	NOUN
easat-7645	502	46	management	management	NOUN
easat-7645	502	47	,	,	PUNCT
easat-7645	502	48	vol	vol	NOUN
easat-7645	502	49	.	.	PROPN
easat-7645	502	50	13	13	NUM
easat-7645	502	51	,	,	PUNCT
easat-7645	502	52	no	no	INTJ
easat-7645	502	53	.	.	NOUN
easat-7645	502	54	2	2	NUM
easat-7645	502	55	,	,	PUNCT
easat-7645	502	56	pp	pp	ADJ
easat-7645	502	57	.	.	PUNCT
easat-7645	503	1	1	1	NUM
easat-7645	503	2	-	-	SYM
easat-7645	503	3	12	12	NUM
easat-7645	503	4	,	,	PUNCT
easat-7645	503	5	2022	2022	NUM
easat-7645	503	6	.	.	PUNCT
easat-7645	504	1	[	[	X
easat-7645	504	2	4	4	NUM
easat-7645	504	3	]	]	X
easat-7645	504	4	m.	m.	NOUN
easat-7645	504	5	madanchian	madanchian	NOUN
easat-7645	504	6	,	,	PUNCT
easat-7645	504	7	"	"	PUNCT
easat-7645	504	8	the	the	DET
easat-7645	504	9	impact	impact	NOUN
easat-7645	504	10	of	of	ADP
easat-7645	504	11	artificial	artificial	ADJ
easat-7645	504	12	intelligence	intelligence	NOUN
easat-7645	504	13	marketing	marketing	NOUN
easat-7645	504	14	on	on	ADP
easat-7645	504	15	e	e	PROPN
easat-7645	504	16	-	-	NOUN
easat-7645	504	17	commerce	commerce	NOUN
easat-7645	504	18	sales	sale	NOUN
easat-7645	504	19	,	,	PUNCT
easat-7645	504	20	"	"	PUNCT
easat-7645	504	21	systems	system	NOUN
easat-7645	504	22	,	,	PUNCT
easat-7645	504	23	vol	vol	NOUN
easat-7645	504	24	.	.	PROPN
easat-7645	504	25	12	12	NUM
easat-7645	504	26	,	,	PUNCT
easat-7645	504	27	no	no	INTJ
easat-7645	504	28	.	.	NOUN
easat-7645	504	29	10	10	NUM
easat-7645	504	30	,	,	PUNCT
easat-7645	504	31	p.	p.	NOUN
easat-7645	504	32	429	429	NUM
easat-7645	504	33	,	,	PUNCT
easat-7645	504	34	2024	2024	NUM
easat-7645	504	35	.	.	PUNCT
easat-7645	505	1	https://doi.org/10.3390/systems12100429	https://doi.org/10.3390/systems12100429	PROPN
easat-7645	505	2	[	[	X
easat-7645	505	3	5	5	NUM
easat-7645	505	4	]	]	PUNCT
easat-7645	505	5	i.	i.	NOUN
easat-7645	505	6	boukrouh	boukrouh	NOUN
easat-7645	505	7	and	and	CCONJ
easat-7645	505	8	a.	a.	NOUN
easat-7645	505	9	azmani	azmani	PROPN
easat-7645	505	10	,	,	PUNCT
easat-7645	505	11	"	"	PUNCT
easat-7645	505	12	artificial	artificial	ADJ
easat-7645	505	13	intelligence	intelligence	NOUN
easat-7645	505	14	applications	application	NOUN
easat-7645	505	15	in	in	ADP
easat-7645	505	16	e	e	NOUN
easat-7645	505	17	-	-	NOUN
easat-7645	505	18	commerce	commerce	NOUN
easat-7645	505	19	:	:	PUNCT
easat-7645	505	20	a	a	DET
easat-7645	505	21	bibliometric	bibliometric	ADJ
easat-7645	505	22	study	study	NOUN
easat-7645	505	23	from	from	ADP
easat-7645	505	24	1995	1995	NUM
easat-7645	505	25	to	to	ADP
easat-7645	505	26	2023	2023	NUM
easat-7645	505	27	using	use	VERB
easat-7645	505	28	merged	merged	ADJ
easat-7645	505	29	data	datum	NOUN
easat-7645	505	30	sources	source	NOUN
easat-7645	505	31	,	,	PUNCT
easat-7645	505	32	"	"	PUNCT
easat-7645	505	33	international	international	ADJ
easat-7645	505	34	journal	journal	NOUN
easat-7645	505	35	of	of	ADP
easat-7645	505	36	professional	professional	PROPN
easat-7645	505	37	business	business	PROPN
easat-7645	505	38	review	review	PROPN
easat-7645	505	39	:	:	PUNCT
easat-7645	505	40	int	int	NOUN
easat-7645	505	41	.	.	PUNCT
easat-7645	506	1	j.	j.	PROPN
easat-7645	506	2	prof	prof	PROPN
easat-7645	506	3	.	.	PUNCT
easat-7645	507	1	bus	bus	PROPN
easat-7645	507	2	.	.	PUNCT
easat-7645	508	1	rev	rev	PROPN
easat-7645	508	2	.	.	PROPN
easat-7645	508	3	,	,	PUNCT
easat-7645	508	4	vol	vol	NOUN
easat-7645	508	5	.	.	PROPN
easat-7645	508	6	9	9	NUM
easat-7645	508	7	,	,	PUNCT
easat-7645	508	8	no	no	INTJ
easat-7645	508	9	.	.	NOUN
easat-7645	508	10	3	3	NUM
easat-7645	508	11	,	,	PUNCT
easat-7645	508	12	p.	p.	NOUN
easat-7645	508	13	9	9	NUM
easat-7645	508	14	,	,	PUNCT
easat-7645	508	15	2024	2024	NUM
easat-7645	508	16	.	.	PUNCT
easat-7645	509	1	[	[	X
easat-7645	509	2	6	6	NUM
easat-7645	509	3	]	]	PUNCT
easat-7645	509	4	s.	s.	PROPN
easat-7645	509	5	g.	g.	PROPN
easat-7645	509	6	thandekkattu	thandekkattu	PROPN
easat-7645	509	7	and	and	CCONJ
easat-7645	509	8	m.	m.	PROPN
easat-7645	509	9	kalaiarasi	kalaiarasi	PROPN
easat-7645	509	10	,	,	PUNCT
easat-7645	509	11	"	"	PUNCT
easat-7645	509	12	customer	customer	NOUN
easat-7645	509	13	-	-	PUNCT
easat-7645	509	14	centric	centric	NOUN
easat-7645	509	15	e	e	NOUN
easat-7645	509	16	-	-	NOUN
easat-7645	509	17	commerce	commerce	NOUN
easat-7645	509	18	implementing	implement	VERB
easat-7645	509	19	artificial	artificial	ADJ
easat-7645	509	20	intelligence	intelligence	NOUN
easat-7645	509	21	for	for	ADP
easat-7645	509	22	better	well	ADJ
easat-7645	509	23	sales	sale	NOUN
easat-7645	509	24	and	and	CCONJ
easat-7645	509	25	service	service	NOUN
easat-7645	509	26	,	,	PUNCT
easat-7645	509	27	"	"	PUNCT
easat-7645	509	28	in	in	ADP
easat-7645	509	29	in	in	ADP
easat-7645	509	30	proceedings	proceeding	NOUN
easat-7645	509	31	of	of	ADP
easat-7645	509	32	second	second	ADJ
easat-7645	509	33	international	international	ADJ
easat-7645	509	34	conference	conference	NOUN
easat-7645	509	35	on	on	ADP
easat-7645	509	36	advances	advance	NOUN
easat-7645	509	37	in	in	ADP
easat-7645	509	38	computer	computer	NOUN
easat-7645	509	39	engineering	engineering	NOUN
easat-7645	509	40	and	and	CCONJ
easat-7645	509	41	communication	communication	NOUN
easat-7645	509	42	systems	system	NOUN
easat-7645	509	43	:	:	PUNCT
easat-7645	509	44	icacecs	icacecs	NOUN
easat-7645	509	45	2021	2021	NUM
easat-7645	509	46	(	(	PUNCT
easat-7645	509	47	pp	pp	ADJ
easat-7645	509	48	.	.	PUNCT
easat-7645	510	1	141	141	NUM
easat-7645	510	2	-	-	SYM
easat-7645	510	3	152	152	NUM
easat-7645	510	4	)	)	PUNCT
easat-7645	510	5	.	.	PUNCT
easat-7645	511	1	singapore	singapore	PROPN
easat-7645	511	2	:	:	PUNCT
easat-7645	511	3	springer	springer	NOUN
easat-7645	511	4	nature	nature	PROPN
easat-7645	511	5	singapore	singapore	PROPN
easat-7645	511	6	,	,	PUNCT
easat-7645	511	7	2022	2022	NUM
easat-7645	511	8	.	.	PUNCT
easat-7645	512	1	https://doi.org/10.1007/978-981-16-7389-4_14	https://doi.org/10.1007/978-981-16-7389-4_14	NOUN
easat-7645	512	2	2022	2022	NUM
easat-7645	512	3	.	.	PUNCT
easat-7645	513	1	[	[	X
easat-7645	513	2	7	7	X
easat-7645	513	3	]	]	PUNCT
easat-7645	513	4	x.	x.	NOUN
easat-7645	513	5	song	song	PROPN
easat-7645	513	6	,	,	PUNCT
easat-7645	513	7	s.	s.	PROPN
easat-7645	513	8	yang	yang	PROPN
easat-7645	513	9	,	,	PUNCT
easat-7645	513	10	z.	z.	PROPN
easat-7645	513	11	huang	huang	PROPN
easat-7645	513	12	,	,	PUNCT
easat-7645	513	13	and	and	CCONJ
easat-7645	513	14	t.	t.	PROPN
easat-7645	513	15	huang	huang	PROPN
easat-7645	513	16	,	,	PUNCT
easat-7645	513	17	"	"	PUNCT
easat-7645	513	18	the	the	DET
easat-7645	513	19	application	application	NOUN
easat-7645	513	20	of	of	ADP
easat-7645	513	21	artificial	artificial	ADJ
easat-7645	513	22	intelligence	intelligence	NOUN
easat-7645	513	23	in	in	ADP
easat-7645	513	24	electronic	electronic	ADJ
easat-7645	513	25	commerce	commerce	NOUN
easat-7645	513	26	,	,	PUNCT
easat-7645	513	27	"	"	PUNCT
easat-7645	513	28	in	in	ADP
easat-7645	513	29	journal	journal	NOUN
easat-7645	513	30	of	of	ADP
easat-7645	513	31	physics	physics	PROPN
easat-7645	513	32	:	:	PUNCT
easat-7645	513	33	conference	conference	NOUN
easat-7645	513	34	series	series	NOUN
easat-7645	513	35	,	,	PUNCT
easat-7645	513	36	2019	2019	NUM
easat-7645	513	37	,	,	PUNCT
easat-7645	513	38	vol	vol	NOUN
easat-7645	513	39	.	.	PROPN
easat-7645	513	40	1302	1302	NUM
easat-7645	513	41	,	,	PUNCT
easat-7645	513	42	no	no	INTJ
easat-7645	513	43	.	.	NOUN
easat-7645	513	44	3	3	NUM
easat-7645	513	45	,	,	PUNCT
easat-7645	513	46	p.	p.	NOUN
easat-7645	513	47	032030	032030	NUM
easat-7645	513	48	.	.	PUNCT
easat-7645	514	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-7645	514	2	https://doi.org/10.1080/17543266.2021.1990417	https://doi.org/10.1080/17543266.2021.1990417	PROPN
easat-7645	515	1	https://doi.org/10.3390/systems12100429	https://doi.org/10.3390/systems12100429	PROPN
easat-7645	515	2	https://doi.org/10.1007/978-981-16-7389-4_14	https://doi.org/10.1007/978-981-16-7389-4_14	PROPN
easat-7645	515	3	3063	3063	NUM
easat-7645	515	4	edelweiss	edelweiss	PROPN
easat-7645	515	5	applied	apply	VERB
easat-7645	515	6	science	science	NOUN
easat-7645	515	7	and	and	CCONJ
easat-7645	515	8	technology	technology	NOUN
easat-7645	515	9	issn	issn	PROPN
easat-7645	515	10	:	:	PUNCT
easat-7645	515	11	2576	2576	NUM
easat-7645	515	12	-	-	SYM
easat-7645	515	13	8484	8484	NUM
easat-7645	515	14	vol	vol	NOUN
easat-7645	515	15	.	.	PROPN
easat-7645	516	1	9	9	NUM
easat-7645	516	2	,	,	PUNCT
easat-7645	516	3	no	no	INTJ
easat-7645	516	4	.	.	NOUN
easat-7645	516	5	5	5	NUM
easat-7645	516	6	:	:	PUNCT
easat-7645	516	7	3046	3046	NUM
easat-7645	516	8	-	-	SYM
easat-7645	516	9	3066	3066	NUM
easat-7645	516	10	,	,	PUNCT
easat-7645	516	11	2025	2025	NUM
easat-7645	516	12	doi	doi	NOUN
easat-7645	516	13	:	:	PUNCT
easat-7645	516	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	516	15	©	©	PROPN
easat-7645	516	16	2025	2025	NUM
easat-7645	516	17	by	by	ADP
easat-7645	516	18	the	the	DET
easat-7645	516	19	authors	author	NOUN
easat-7645	516	20	;	;	PUNCT
easat-7645	516	21	licensee	licensee	PROPN
easat-7645	516	22	learning	learning	NOUN
easat-7645	516	23	gate	gate	NOUN
easat-7645	517	1	[	[	X
easat-7645	517	2	8	8	NUM
easat-7645	517	3	]	]	PUNCT
easat-7645	517	4	j.	j.	PROPN
easat-7645	517	5	x.	x.	PROPN
easat-7645	517	6	wu	wu	PROPN
easat-7645	517	7	and	and	CCONJ
easat-7645	517	8	l.	l.	PROPN
easat-7645	517	9	li	li	PROPN
easat-7645	517	10	,	,	PUNCT
easat-7645	517	11	"	"	PUNCT
easat-7645	517	12	ai	ai	ADJ
easat-7645	517	13	-	-	PUNCT
easat-7645	517	14	driven	drive	VERB
easat-7645	517	15	computational	computational	ADJ
easat-7645	517	16	creativity	creativity	NOUN
easat-7645	517	17	in	in	ADP
easat-7645	517	18	fashion	fashion	NOUN
easat-7645	517	19	design	design	NOUN
easat-7645	517	20	:	:	PUNCT
easat-7645	517	21	a	a	DET
easat-7645	517	22	review	review	NOUN
easat-7645	517	23	,	,	PUNCT
easat-7645	517	24	"	"	PUNCT
easat-7645	517	25	textile	textile	NOUN
easat-7645	517	26	research	research	NOUN
easat-7645	517	27	journal	journal	NOUN
easat-7645	517	28	,	,	PUNCT
easat-7645	517	29	vol	vol	NOUN
easat-7645	517	30	.	.	PROPN
easat-7645	517	31	95	95	NUM
easat-7645	517	32	,	,	PUNCT
easat-7645	517	33	no	no	INTJ
easat-7645	517	34	.	.	NOUN
easat-7645	517	35	5	5	NUM
easat-7645	517	36	-	-	SYM
easat-7645	517	37	6	6	NUM
easat-7645	517	38	,	,	PUNCT
easat-7645	517	39	pp	pp	ADJ
easat-7645	517	40	.	.	PUNCT
easat-7645	518	1	658	658	NUM
easat-7645	518	2	-	-	SYM
easat-7645	518	3	675	675	NUM
easat-7645	518	4	,	,	PUNCT
easat-7645	518	5	2025	2025	NUM
easat-7645	518	6	.	.	PUNCT
easat-7645	519	1	[	[	X
easat-7645	519	2	9	9	NUM
easat-7645	519	3	]	]	X
easat-7645	519	4	y.	y.	PROPN
easat-7645	519	5	zhou	zhou	PROPN
easat-7645	519	6	,	,	PUNCT
easat-7645	519	7	s.	s.	PROPN
easat-7645	519	8	s.	s.	PROPN
easat-7645	519	9	liu	liu	PROPN
easat-7645	519	10	,	,	PUNCT
easat-7645	519	11	x.	x.	PROPN
easat-7645	519	12	xu	xu	PROPN
easat-7645	519	13	,	,	PUNCT
easat-7645	519	14	and	and	CCONJ
easat-7645	519	15	t.	t.	PROPN
easat-7645	519	16	c.	c.	PROPN
easat-7645	519	17	e.	e.	PROPN
easat-7645	519	18	cheng	cheng	PROPN
easat-7645	519	19	,	,	PUNCT
easat-7645	519	20	"	"	PUNCT
easat-7645	519	21	enhancing	enhance	VERB
easat-7645	519	22	competitive	competitive	ADJ
easat-7645	519	23	advantage	advantage	NOUN
easat-7645	519	24	through	through	ADP
easat-7645	519	25	ai	ai	ADV
easat-7645	519	26	-	-	PUNCT
easat-7645	519	27	driven	drive	VERB
easat-7645	519	28	live	live	ADJ
easat-7645	519	29	streaming	streaming	NOUN
easat-7645	519	30	sales	sale	NOUN
easat-7645	519	31	,	,	PUNCT
easat-7645	519	32	"	"	PUNCT
easat-7645	519	33	ieee	ieee	NOUN
easat-7645	519	34	transactions	transaction	NOUN
easat-7645	519	35	on	on	ADP
easat-7645	519	36	engineering	engineering	NOUN
easat-7645	519	37	management	management	NOUN
easat-7645	519	38	,	,	PUNCT
easat-7645	519	39	vol	vol	NOUN
easat-7645	519	40	.	.	PROPN
easat-7645	519	41	72	72	NUM
easat-7645	519	42	,	,	PUNCT
easat-7645	519	43	pp	pp	ADJ
easat-7645	519	44	.	.	PUNCT
easat-7645	520	1	1348	1348	NUM
easat-7645	520	2	-	-	SYM
easat-7645	520	3	1360	1360	NUM
easat-7645	520	4	,	,	PUNCT
easat-7645	520	5	2025	2025	NUM
easat-7645	520	6	.	.	PUNCT
easat-7645	521	1	https://doi.org/10.1109/tem.2025.3550400	https://doi.org/10.1109/tem.2025.3550400	NOUN
easat-7645	522	1	[	[	X
easat-7645	522	2	10	10	NUM
easat-7645	522	3	]	]	X
easat-7645	522	4	w.	w.	PROPN
easat-7645	522	5	ozuem	ozuem	PROPN
easat-7645	522	6	,	,	PUNCT
easat-7645	522	7	s.	s.	PROPN
easat-7645	522	8	ranfagni	ranfagni	PROPN
easat-7645	522	9	,	,	PUNCT
easat-7645	522	10	m.	m.	NOUN
easat-7645	522	11	willis	willis	PROPN
easat-7645	522	12	,	,	PUNCT
easat-7645	522	13	g.	g.	PROPN
easat-7645	522	14	salvietti	salvietti	PROPN
easat-7645	522	15	,	,	PUNCT
easat-7645	522	16	and	and	CCONJ
easat-7645	522	17	k.	k.	PROPN
easat-7645	522	18	howell	howell	PROPN
easat-7645	522	19	,	,	PUNCT
easat-7645	522	20	"	"	PUNCT
easat-7645	522	21	exploring	explore	VERB
easat-7645	522	22	the	the	DET
easat-7645	522	23	relationship	relationship	NOUN
easat-7645	522	24	between	between	ADP
easat-7645	522	25	chatbots	chatbot	NOUN
easat-7645	522	26	,	,	PUNCT
easat-7645	522	27	service	service	NOUN
easat-7645	522	28	failure	failure	NOUN
easat-7645	522	29	recovery	recovery	NOUN
easat-7645	522	30	and	and	CCONJ
easat-7645	522	31	customer	customer	NOUN
easat-7645	522	32	loyalty	loyalty	NOUN
easat-7645	522	33	:	:	PUNCT
easat-7645	522	34	a	a	DET
easat-7645	522	35	frustration	frustration	NOUN
easat-7645	522	36	–	–	PUNCT
easat-7645	522	37	aggression	aggression	NOUN
easat-7645	522	38	perspective	perspective	NOUN
easat-7645	522	39	,	,	PUNCT
easat-7645	522	40	"	"	PUNCT
easat-7645	522	41	psychology	psychology	NOUN
easat-7645	522	42	&	&	CCONJ
easat-7645	522	43	marketing	marketing	NOUN
easat-7645	522	44	,	,	PUNCT
easat-7645	522	45	vol	vol	NOUN
easat-7645	522	46	.	.	PROPN
easat-7645	522	47	41	41	NUM
easat-7645	522	48	,	,	PUNCT
easat-7645	522	49	no	no	INTJ
easat-7645	522	50	.	.	NOUN
easat-7645	522	51	10	10	NUM
easat-7645	522	52	,	,	PUNCT
easat-7645	522	53	pp	pp	ADJ
easat-7645	522	54	.	.	PUNCT
easat-7645	522	55	2253	2253	NUM
easat-7645	522	56	-	-	SYM
easat-7645	522	57	2273	2273	NUM
easat-7645	522	58	,	,	PUNCT
easat-7645	522	59	2024	2024	NUM
easat-7645	522	60	.	.	PUNCT
easat-7645	523	1	https://doi.org/10.1002/mar.22051	https://doi.org/10.1002/mar.22051	PROPN
easat-7645	524	1	[	[	X
easat-7645	524	2	11	11	NUM
easat-7645	524	3	]	]	PUNCT
easat-7645	524	4	l.	l.	PROPN
easat-7645	524	5	ramos	ramos	PROPN
easat-7645	524	6	,	,	PUNCT
easat-7645	524	7	f.	f.	PROPN
easat-7645	524	8	rivas	rivas	PROPN
easat-7645	524	9	-	-	PUNCT
easat-7645	524	10	echeverría	echeverría	PROPN
easat-7645	524	11	,	,	PUNCT
easat-7645	524	12	a.	a.	NOUN
easat-7645	524	13	g.	g.	NOUN
easat-7645	524	14	pérez	pérez	NOUN
easat-7645	524	15	,	,	PUNCT
easat-7645	524	16	and	and	CCONJ
easat-7645	524	17	e.	e.	PROPN
easat-7645	524	18	casas	casas	PROPN
easat-7645	524	19	,	,	PUNCT
easat-7645	524	20	"	"	PUNCT
easat-7645	524	21	artificial	artificial	ADJ
easat-7645	524	22	intelligence	intelligence	NOUN
easat-7645	524	23	and	and	CCONJ
easat-7645	524	24	sustainability	sustainability	NOUN
easat-7645	524	25	in	in	ADP
easat-7645	524	26	the	the	DET
easat-7645	524	27	fashion	fashion	NOUN
easat-7645	524	28	industry	industry	NOUN
easat-7645	524	29	:	:	PUNCT
easat-7645	524	30	a	a	DET
easat-7645	524	31	review	review	NOUN
easat-7645	524	32	from	from	ADP
easat-7645	524	33	2010	2010	NUM
easat-7645	524	34	to	to	ADP
easat-7645	524	35	2022	2022	NUM
easat-7645	524	36	,	,	PUNCT
easat-7645	524	37	"	"	PUNCT
easat-7645	524	38	sn	sn	PROPN
easat-7645	524	39	applied	apply	VERB
easat-7645	524	40	sciences	science	NOUN
easat-7645	524	41	,	,	PUNCT
easat-7645	524	42	vol	vol	NOUN
easat-7645	524	43	.	.	PROPN
easat-7645	525	1	5	5	NUM
easat-7645	525	2	,	,	PUNCT
easat-7645	525	3	no	no	INTJ
easat-7645	525	4	.	.	NOUN
easat-7645	525	5	12	12	NUM
easat-7645	525	6	,	,	PUNCT
easat-7645	526	1	p.	p.	NOUN
easat-7645	526	2	387	387	NUM
easat-7645	526	3	,	,	PUNCT
easat-7645	526	4	2023	2023	NUM
easat-7645	526	5	.	.	PUNCT
easat-7645	527	1	https://doi.org/10.1007/s42452-023-05587-2	https://doi.org/10.1007/s42452-023-05587-2	NUM
easat-7645	528	1	[	[	X
easat-7645	528	2	12	12	NUM
easat-7645	528	3	]	]	PUNCT
easat-7645	528	4	m.	m.	NOUN
easat-7645	528	5	m.	m.	NOUN
easat-7645	528	6	shafiee	shafiee	PROPN
easat-7645	528	7	and	and	CCONJ
easat-7645	528	8	n.	n.	PROPN
easat-7645	528	9	a.	a.	NOUN
easat-7645	528	10	bazargan	bazargan	PROPN
easat-7645	528	11	,	,	PUNCT
easat-7645	528	12	"	"	PUNCT
easat-7645	528	13	behavioral	behavioral	ADJ
easat-7645	528	14	customer	customer	NOUN
easat-7645	528	15	loyalty	loyalty	NOUN
easat-7645	528	16	in	in	ADP
easat-7645	528	17	online	online	ADJ
easat-7645	528	18	shopping	shopping	NOUN
easat-7645	528	19	:	:	PUNCT
easat-7645	528	20	the	the	DET
easat-7645	528	21	role	role	NOUN
easat-7645	528	22	of	of	ADP
easat-7645	528	23	e	e	NOUN
easat-7645	528	24	-	-	NOUN
easat-7645	528	25	service	service	ADJ
easat-7645	528	26	quality	quality	NOUN
easat-7645	528	27	and	and	CCONJ
easat-7645	528	28	e	e	NOUN
easat-7645	528	29	-	-	NOUN
easat-7645	528	30	recovery	recovery	NOUN
easat-7645	528	31	,	,	PUNCT
easat-7645	528	32	"	"	PUNCT
easat-7645	528	33	journal	journal	NOUN
easat-7645	528	34	of	of	ADP
easat-7645	528	35	theoretical	theoretical	ADJ
easat-7645	528	36	and	and	CCONJ
easat-7645	528	37	applied	apply	VERB
easat-7645	528	38	electronic	electronic	ADJ
easat-7645	528	39	commerce	commerce	NOUN
easat-7645	528	40	research	research	NOUN
easat-7645	528	41	,	,	PUNCT
easat-7645	528	42	vol	vol	NOUN
easat-7645	528	43	.	.	PROPN
easat-7645	528	44	13	13	NUM
easat-7645	528	45	,	,	PUNCT
easat-7645	528	46	no	no	INTJ
easat-7645	528	47	.	.	NOUN
easat-7645	528	48	1	1	NUM
easat-7645	528	49	,	,	PUNCT
easat-7645	528	50	pp	pp	ADJ
easat-7645	528	51	.	.	PUNCT
easat-7645	529	1	26	26	NUM
easat-7645	529	2	-	-	SYM
easat-7645	529	3	38	38	NUM
easat-7645	529	4	,	,	PUNCT
easat-7645	529	5	2018	2018	NUM
easat-7645	529	6	.	.	PUNCT
easat-7645	530	1	http://dx.doi.org/10.4067/s0718-18762018000100103	http://dx.doi.org/10.4067/s0718-18762018000100103	X
easat-7645	531	1	[	[	X
easat-7645	531	2	13	13	NUM
easat-7645	531	3	]	]	X
easat-7645	531	4	y.	y.	PROPN
easat-7645	531	5	cheng	cheng	PROPN
easat-7645	531	6	and	and	CCONJ
easat-7645	531	7	h.	h.	PROPN
easat-7645	531	8	jiang	jiang	PROPN
easat-7645	531	9	,	,	PUNCT
easat-7645	531	10	"	"	PUNCT
easat-7645	531	11	customer	customer	NOUN
easat-7645	531	12	–	–	PUNCT
easat-7645	531	13	brand	brand	NOUN
easat-7645	531	14	relationship	relationship	NOUN
easat-7645	531	15	in	in	ADP
easat-7645	531	16	the	the	DET
easat-7645	531	17	era	era	NOUN
easat-7645	531	18	of	of	ADP
easat-7645	531	19	artificial	artificial	ADJ
easat-7645	531	20	intelligence	intelligence	NOUN
easat-7645	531	21	:	:	PUNCT
easat-7645	531	22	understanding	understand	VERB
easat-7645	531	23	the	the	DET
easat-7645	531	24	role	role	NOUN
easat-7645	531	25	of	of	ADP
easat-7645	531	26	chatbot	chatbot	NOUN
easat-7645	531	27	marketing	marketing	NOUN
easat-7645	531	28	efforts	effort	NOUN
easat-7645	531	29	,	,	PUNCT
easat-7645	531	30	"	"	PUNCT
easat-7645	531	31	journal	journal	NOUN
easat-7645	531	32	of	of	ADP
easat-7645	531	33	product	product	NOUN
easat-7645	531	34	&	&	CCONJ
easat-7645	531	35	brand	brand	PROPN
easat-7645	531	36	management	management	PROPN
easat-7645	531	37	,	,	PUNCT
easat-7645	531	38	vol	vol	NOUN
easat-7645	531	39	.	.	PROPN
easat-7645	532	1	31	31	NUM
easat-7645	532	2	,	,	PUNCT
easat-7645	532	3	no	no	INTJ
easat-7645	532	4	.	.	NOUN
easat-7645	532	5	2	2	NUM
easat-7645	532	6	,	,	PUNCT
easat-7645	532	7	pp	pp	ADJ
easat-7645	532	8	.	.	PUNCT
easat-7645	533	1	252	252	NUM
easat-7645	533	2	-	-	SYM
easat-7645	533	3	264	264	NUM
easat-7645	533	4	,	,	PUNCT
easat-7645	533	5	2022	2022	NUM
easat-7645	533	6	.	.	PUNCT
easat-7645	534	1	http://dx.doi.org/10.1108/jpbm-05-2020-2907	http://dx.doi.org/10.1108/jpbm-05-2020-2907	PROPN
easat-7645	534	2	[	[	X
easat-7645	534	3	14	14	NUM
easat-7645	534	4	]	]	X
easat-7645	534	5	s.	s.	PROPN
easat-7645	534	6	sahai	sahai	PROPN
easat-7645	534	7	,	,	PUNCT
easat-7645	534	8	r.	r.	PROPN
easat-7645	534	9	goel	goel	PROPN
easat-7645	534	10	,	,	PUNCT
easat-7645	534	11	a.	a.	PROPN
easat-7645	534	12	venaik	venaik	PROPN
easat-7645	534	13	,	,	PUNCT
easat-7645	534	14	and	and	CCONJ
easat-7645	534	15	v.	v.	ADP
easat-7645	534	16	garg	garg	NOUN
easat-7645	534	17	,	,	PUNCT
easat-7645	534	18	"	"	PUNCT
easat-7645	534	19	impact	impact	NOUN
easat-7645	534	20	of	of	ADP
easat-7645	534	21	digital	digital	ADJ
easat-7645	534	22	commerce	commerce	NOUN
easat-7645	534	23	on	on	ADP
easat-7645	534	24	fashion	fashion	NOUN
easat-7645	534	25	industry	industry	NOUN
easat-7645	534	26	to	to	PART
easat-7645	534	27	gain	gain	VERB
easat-7645	534	28	customer	customer	NOUN
easat-7645	534	29	loyalty	loyalty	NOUN
easat-7645	534	30	,	,	PUNCT
easat-7645	534	31	"	"	PUNCT
easat-7645	534	32	international	international	ADJ
easat-7645	534	33	journal	journal	NOUN
easat-7645	534	34	of	of	ADP
easat-7645	534	35	engineering	engineering	NOUN
easat-7645	534	36	and	and	CCONJ
easat-7645	534	37	advanced	advanced	ADJ
easat-7645	534	38	technology	technology	NOUN
easat-7645	534	39	,	,	PUNCT
easat-7645	534	40	vol	vol	NOUN
easat-7645	534	41	.	.	PROPN
easat-7645	534	42	8	8	NUM
easat-7645	534	43	,	,	PUNCT
easat-7645	534	44	no	no	INTJ
easat-7645	534	45	.	.	NOUN
easat-7645	534	46	5	5	NUM
easat-7645	534	47	,	,	PUNCT
easat-7645	534	48	pp	pp	ADJ
easat-7645	534	49	.	.	PUNCT
easat-7645	535	1	730	730	NUM
easat-7645	535	2	-	-	SYM
easat-7645	535	3	740	740	NUM
easat-7645	535	4	,	,	PUNCT
easat-7645	535	5	2019	2019	NUM
easat-7645	535	6	.	.	PUNCT
easat-7645	536	1	[	[	X
easat-7645	536	2	15	15	NUM
easat-7645	536	3	]	]	X
easat-7645	536	4	d.	d.	PROPN
easat-7645	536	5	t.	t.	PROPN
easat-7645	536	6	nguyen	nguyen	PROPN
easat-7645	536	7	,	,	PUNCT
easat-7645	536	8	d.	d.	PROPN
easat-7645	536	9	h.	h.	PROPN
easat-7645	536	10	a.	a.	PROPN
easat-7645	536	11	le	le	PROPN
easat-7645	536	12	,	,	PUNCT
easat-7645	536	13	l.	l.	PROPN
easat-7645	536	14	g.	g.	PROPN
easat-7645	536	15	truong	truong	PROPN
easat-7645	536	16	,	,	PUNCT
easat-7645	536	17	n.	n.	PROPN
easat-7645	536	18	g.	g.	PROPN
easat-7645	536	19	truong	truong	PROPN
easat-7645	536	20	,	,	PUNCT
easat-7645	536	21	and	and	CCONJ
easat-7645	536	22	v.	v.	ADP
easat-7645	536	23	v.	v.	CCONJ
easat-7645	536	24	vu	vu	PROPN
easat-7645	536	25	,	,	PUNCT
easat-7645	536	26	"	"	PUNCT
easat-7645	536	27	the	the	DET
easat-7645	536	28	effect	effect	NOUN
easat-7645	536	29	of	of	ADP
easat-7645	536	30	generation	generation	NOUN
easat-7645	536	31	z	z	PROPN
easat-7645	536	32	's	's	PART
easat-7645	536	33	perceptions	perception	NOUN
easat-7645	536	34	of	of	ADP
easat-7645	536	35	brand	brand	NOUN
easat-7645	536	36	activism	activism	NOUN
easat-7645	536	37	on	on	ADP
easat-7645	536	38	brand	brand	NOUN
easat-7645	536	39	loyalty	loyalty	NOUN
easat-7645	536	40	:	:	PUNCT
easat-7645	536	41	evidence	evidence	NOUN
easat-7645	536	42	from	from	ADP
easat-7645	536	43	vietnam	vietnam	PROPN
easat-7645	536	44	,	,	PUNCT
easat-7645	536	45	"	"	PUNCT
easat-7645	536	46	asia	asia	PROPN
easat-7645	536	47	pacific	pacific	PROPN
easat-7645	536	48	journal	journal	PROPN
easat-7645	536	49	of	of	ADP
easat-7645	536	50	marketing	marketing	NOUN
easat-7645	536	51	and	and	CCONJ
easat-7645	536	52	logistics	logistic	NOUN
easat-7645	536	53	,	,	PUNCT
easat-7645	536	54	vol	vol	NOUN
easat-7645	536	55	.	.	PROPN
easat-7645	536	56	35	35	NUM
easat-7645	536	57	,	,	PUNCT
easat-7645	536	58	no	no	INTJ
easat-7645	536	59	.	.	NOUN
easat-7645	536	60	6	6	NUM
easat-7645	536	61	,	,	PUNCT
easat-7645	536	62	pp	pp	ADJ
easat-7645	536	63	.	.	PUNCT
easat-7645	537	1	1494	1494	NUM
easat-7645	537	2	-	-	SYM
easat-7645	537	3	1512	1512	NUM
easat-7645	537	4	,	,	PUNCT
easat-7645	537	5	2023	2023	NUM
easat-7645	537	6	.	.	PUNCT
easat-7645	538	1	https://doi.org/10.1108/apjml-02-2022-0165	https://doi.org/10.1108/apjml-02-2022-0165	VERB
easat-7645	539	1	[	[	X
easat-7645	539	2	16	16	NUM
easat-7645	539	3	]	]	PUNCT
easat-7645	539	4	p.	p.	PROPN
easat-7645	539	5	d.	d.	PROPN
easat-7645	539	6	cahyani	cahyani	PROPN
easat-7645	539	7	,	,	PUNCT
easat-7645	539	8	h.	h.	PROPN
easat-7645	539	9	welsa	welsa	PROPN
easat-7645	539	10	,	,	PUNCT
easat-7645	539	11	and	and	CCONJ
easat-7645	539	12	g.	g.	PROPN
easat-7645	539	13	k.	k.	PROPN
easat-7645	539	14	aji	aji	PROPN
easat-7645	539	15	,	,	PUNCT
easat-7645	539	16	"	"	PUNCT
easat-7645	539	17	the	the	DET
easat-7645	539	18	effect	effect	NOUN
easat-7645	539	19	of	of	ADP
easat-7645	539	20	social	social	ADJ
easat-7645	539	21	media	medium	NOUN
easat-7645	539	22	marketing	marketing	NOUN
easat-7645	539	23	,	,	PUNCT
easat-7645	539	24	perceived	perceive	VERB
easat-7645	539	25	quality	quality	NOUN
easat-7645	539	26	on	on	ADP
easat-7645	539	27	brand	brand	NOUN
easat-7645	539	28	loyalty	loyalty	NOUN
easat-7645	539	29	,	,	PUNCT
easat-7645	539	30	with	with	ADP
easat-7645	539	31	brand	brand	NOUN
easat-7645	539	32	trust	trust	NOUN
easat-7645	539	33	as	as	ADP
easat-7645	539	34	intervening	intervene	VERB
easat-7645	539	35	variables	variable	NOUN
easat-7645	539	36	(	(	PUNCT
easat-7645	539	37	study	study	NOUN
easat-7645	539	38	on	on	ADP
easat-7645	539	39	tokopedia	tokopedia	PROPN
easat-7645	539	40	e	e	PROPN
easat-7645	539	41	-	-	NOUN
easat-7645	539	42	commerce	commerce	NOUN
easat-7645	539	43	in	in	ADP
easat-7645	539	44	yogayakarta	yogayakarta	PROPN
easat-7645	539	45	)	)	PUNCT
easat-7645	539	46	,	,	PUNCT
easat-7645	539	47	"	"	PUNCT
easat-7645	539	48	international	international	ADJ
easat-7645	539	49	journal	journal	NOUN
easat-7645	539	50	of	of	ADP
easat-7645	539	51	economics	economic	NOUN
easat-7645	539	52	,	,	PUNCT
easat-7645	539	53	business	business	NOUN
easat-7645	539	54	and	and	CCONJ
easat-7645	539	55	accounting	accounting	NOUN
easat-7645	539	56	research	research	NOUN
easat-7645	539	57	,	,	PUNCT
easat-7645	539	58	vol	vol	NOUN
easat-7645	539	59	.	.	PROPN
easat-7645	539	60	6	6	NUM
easat-7645	539	61	,	,	PUNCT
easat-7645	539	62	no	no	INTJ
easat-7645	539	63	.	.	NOUN
easat-7645	539	64	2	2	NUM
easat-7645	539	65	,	,	PUNCT
easat-7645	539	66	pp	pp	ADJ
easat-7645	539	67	.	.	PUNCT
easat-7645	539	68	1742	1742	NUM
easat-7645	539	69	-	-	SYM
easat-7645	539	70	1751	1751	NUM
easat-7645	539	71	,	,	PUNCT
easat-7645	539	72	2022	2022	NUM
easat-7645	539	73	.	.	PUNCT
easat-7645	540	1	https://doi.org/10.29040/ijebar.v6i2.4555	https://doi.org/10.29040/ijebar.v6i2.4555	PRON
easat-7645	540	2	[	[	X
easat-7645	540	3	17	17	NUM
easat-7645	540	4	]	]	X
easat-7645	540	5	n.	n.	NOUN
easat-7645	540	6	t.	t.	PROPN
easat-7645	540	7	t.	t.	PROPN
easat-7645	540	8	huyen	huyen	PROPN
easat-7645	540	9	,	,	PUNCT
easat-7645	540	10	"	"	PUNCT
easat-7645	540	11	the	the	DET
easat-7645	540	12	effect	effect	NOUN
easat-7645	540	13	of	of	ADP
easat-7645	540	14	brand	brand	NOUN
easat-7645	540	15	image	image	NOUN
easat-7645	540	16	,	,	PUNCT
easat-7645	540	17	perceived	perceive	VERB
easat-7645	540	18	quality	quality	NOUN
easat-7645	540	19	and	and	CCONJ
easat-7645	540	20	brand	brand	NOUN
easat-7645	540	21	experience	experience	NOUN
easat-7645	540	22	on	on	ADP
easat-7645	540	23	customer	customer	NOUN
easat-7645	540	24	loyalty	loyalty	NOUN
easat-7645	540	25	:	:	PUNCT
easat-7645	540	26	an	an	DET
easat-7645	540	27	empirical	empirical	ADJ
easat-7645	540	28	investigation	investigation	NOUN
easat-7645	540	29	in	in	ADP
easat-7645	540	30	the	the	DET
easat-7645	540	31	telecommunication	telecommunication	NOUN
easat-7645	540	32	industry	industry	NOUN
easat-7645	540	33	in	in	ADP
easat-7645	540	34	vietnam	vietnam	PROPN
easat-7645	540	35	,	,	PUNCT
easat-7645	540	36	"	"	PUNCT
easat-7645	540	37	journal	journal	NOUN
easat-7645	540	38	of	of	ADP
easat-7645	540	39	international	international	ADJ
easat-7645	540	40	economics	economic	NOUN
easat-7645	540	41	and	and	CCONJ
easat-7645	540	42	management	management	NOUN
easat-7645	540	43	,	,	PUNCT
easat-7645	540	44	vol	vol	NOUN
easat-7645	540	45	.	.	PROPN
easat-7645	540	46	20	20	NUM
easat-7645	540	47	,	,	PUNCT
easat-7645	540	48	no	no	INTJ
easat-7645	540	49	.	.	NOUN
easat-7645	540	50	3	3	NUM
easat-7645	540	51	,	,	PUNCT
easat-7645	540	52	pp	pp	ADJ
easat-7645	540	53	.	.	PUNCT
easat-7645	541	1	60	60	NUM
easat-7645	541	2	-	-	SYM
easat-7645	541	3	74	74	NUM
easat-7645	541	4	,	,	PUNCT
easat-7645	541	5	2020	2020	NUM
easat-7645	541	6	.	.	PUNCT
easat-7645	542	1	https://doi.org/10.38203/jiem.020.3.0016	https://doi.org/10.38203/jiem.020.3.0016	PROPN
easat-7645	543	1	[	[	X
easat-7645	543	2	18	18	NUM
easat-7645	543	3	]	]	PUNCT
easat-7645	543	4	h.	h.	PROPN
easat-7645	543	5	q.	q.	PROPN
easat-7645	543	6	nguyen	nguyen	PROPN
easat-7645	543	7	,	,	PUNCT
easat-7645	543	8	n.	n.	PROPN
easat-7645	543	9	chi	chi	PROPN
easat-7645	543	10	,	,	PUNCT
easat-7645	543	11	d.	d.	PROPN
easat-7645	543	12	nhung	nhung	PROPN
easat-7645	543	13	,	,	PUNCT
easat-7645	543	14	n.	n.	PROPN
easat-7645	543	15	ngan	ngan	PROPN
easat-7645	543	16	,	,	PUNCT
easat-7645	543	17	and	and	CCONJ
easat-7645	543	18	l.	l.	PROPN
easat-7645	543	19	phong	phong	PROPN
easat-7645	543	20	,	,	PUNCT
easat-7645	543	21	"	"	PUNCT
easat-7645	543	22	the	the	DET
easat-7645	543	23	influence	influence	NOUN
easat-7645	543	24	of	of	ADP
easat-7645	543	25	website	website	NOUN
easat-7645	543	26	brand	brand	PROPN
easat-7645	543	27	equity	equity	PROPN
easat-7645	543	28	,	,	PUNCT
easat-7645	543	29	e	e	NOUN
easat-7645	543	30	-	-	NOUN
easat-7645	543	31	brand	brand	ADJ
easat-7645	543	32	experience	experience	NOUN
easat-7645	543	33	on	on	ADP
easat-7645	543	34	e	e	NOUN
easat-7645	543	35	-	-	NOUN
easat-7645	543	36	loyalty	loyalty	NOUN
easat-7645	543	37	:	:	PUNCT
easat-7645	543	38	the	the	DET
easat-7645	543	39	mediating	mediate	VERB
easat-7645	543	40	role	role	NOUN
easat-7645	543	41	of	of	ADP
easat-7645	543	42	e	e	NOUN
easat-7645	543	43	-	-	NOUN
easat-7645	543	44	satisfaction	satisfaction	NOUN
easat-7645	543	45	,	,	PUNCT
easat-7645	543	46	"	"	PUNCT
easat-7645	543	47	management	management	NOUN
easat-7645	543	48	science	science	NOUN
easat-7645	543	49	letters	letter	NOUN
easat-7645	543	50	,	,	PUNCT
easat-7645	543	51	vol	vol	NOUN
easat-7645	543	52	.	.	PROPN
easat-7645	544	1	10	10	NUM
easat-7645	544	2	,	,	PUNCT
easat-7645	544	3	no	no	INTJ
easat-7645	544	4	.	.	NOUN
easat-7645	544	5	1	1	NUM
easat-7645	544	6	,	,	PUNCT
easat-7645	544	7	pp	pp	ADJ
easat-7645	544	8	.	.	PUNCT
easat-7645	545	1	63	63	NUM
easat-7645	545	2	-	-	SYM
easat-7645	545	3	76	76	NUM
easat-7645	545	4	,	,	PUNCT
easat-7645	545	5	2020	2020	NUM
easat-7645	545	6	.	.	PUNCT
easat-7645	546	1	https://doi.org/10.5267/j.msl.2019.8.015	https://doi.org/10.5267/j.msl.2019.8.015	PRON
easat-7645	547	1	[	[	X
easat-7645	547	2	19	19	NUM
easat-7645	547	3	]	]	PUNCT
easat-7645	547	4	m.	m.	NOUN
easat-7645	547	5	khamitov	khamitov	PROPN
easat-7645	547	6	,	,	PUNCT
easat-7645	547	7	x.	x.	PROPN
easat-7645	547	8	wang	wang	PROPN
easat-7645	547	9	,	,	PUNCT
easat-7645	547	10	and	and	CCONJ
easat-7645	547	11	m.	m.	PROPN
easat-7645	547	12	thomson	thomson	PROPN
easat-7645	547	13	,	,	PUNCT
easat-7645	547	14	"	"	PUNCT
easat-7645	547	15	how	how	SCONJ
easat-7645	547	16	well	well	ADV
easat-7645	547	17	do	do	VERB
easat-7645	547	18	consumer	consumer	NOUN
easat-7645	547	19	-	-	PUNCT
easat-7645	547	20	brand	brand	NOUN
easat-7645	547	21	relationships	relationship	NOUN
easat-7645	547	22	drive	drive	VERB
easat-7645	547	23	customer	customer	NOUN
easat-7645	547	24	brand	brand	NOUN
easat-7645	547	25	loyalty	loyalty	NOUN
easat-7645	547	26	?	?	PUNCT
easat-7645	548	1	generalizations	generalization	NOUN
easat-7645	548	2	from	from	ADP
easat-7645	548	3	a	a	DET
easat-7645	548	4	meta	meta	ADJ
easat-7645	548	5	-	-	PUNCT
easat-7645	548	6	analysis	analysis	NOUN
easat-7645	548	7	of	of	ADP
easat-7645	548	8	brand	brand	NOUN
easat-7645	548	9	relationship	relationship	NOUN
easat-7645	548	10	elasticities	elasticity	NOUN
easat-7645	548	11	,	,	PUNCT
easat-7645	548	12	"	"	PUNCT
easat-7645	548	13	journal	journal	NOUN
easat-7645	548	14	of	of	ADP
easat-7645	548	15	consumer	consumer	NOUN
easat-7645	548	16	research	research	NOUN
easat-7645	548	17	,	,	PUNCT
easat-7645	548	18	vol	vol	NOUN
easat-7645	548	19	.	.	PROPN
easat-7645	548	20	46	46	NUM
easat-7645	548	21	,	,	PUNCT
easat-7645	548	22	no	no	INTJ
easat-7645	548	23	.	.	NOUN
easat-7645	548	24	3	3	NUM
easat-7645	548	25	,	,	PUNCT
easat-7645	548	26	pp	pp	ADJ
easat-7645	548	27	.	.	PUNCT
easat-7645	549	1	435	435	NUM
easat-7645	549	2	-	-	SYM
easat-7645	549	3	459	459	NUM
easat-7645	549	4	,	,	PUNCT
easat-7645	549	5	2019	2019	NUM
easat-7645	549	6	.	.	PUNCT
easat-7645	550	1	https://doi.org/10.1093/jcr/ucz006	https://doi.org/10.1093/jcr/ucz006	ADJ
easat-7645	550	2	[	[	X
easat-7645	550	3	20	20	NUM
easat-7645	550	4	]	]	PUNCT
easat-7645	550	5	m.	m.	NOUN
easat-7645	550	6	adam	adam	PROPN
easat-7645	550	7	,	,	PUNCT
easat-7645	550	8	m.	m.	NOUN
easat-7645	550	9	wessel	wessel	PROPN
easat-7645	550	10	,	,	PUNCT
easat-7645	550	11	and	and	CCONJ
easat-7645	550	12	a.	a.	NOUN
easat-7645	550	13	benlian	benlian	PROPN
easat-7645	550	14	,	,	PUNCT
easat-7645	550	15	"	"	PUNCT
easat-7645	550	16	ai	ai	NOUN
easat-7645	550	17	-	-	PUNCT
easat-7645	550	18	based	base	VERB
easat-7645	550	19	chatbots	chatbot	NOUN
easat-7645	550	20	in	in	ADP
easat-7645	550	21	customer	customer	NOUN
easat-7645	550	22	service	service	NOUN
easat-7645	550	23	and	and	CCONJ
easat-7645	550	24	their	their	PRON
easat-7645	550	25	effects	effect	NOUN
easat-7645	550	26	on	on	ADP
easat-7645	550	27	user	user	NOUN
easat-7645	550	28	compliance	compliance	NOUN
easat-7645	550	29	,	,	PUNCT
easat-7645	550	30	"	"	PUNCT
easat-7645	550	31	electronic	electronic	ADJ
easat-7645	550	32	markets	market	NOUN
easat-7645	550	33	,	,	PUNCT
easat-7645	550	34	vol	vol	NOUN
easat-7645	550	35	.	.	PROPN
easat-7645	550	36	31	31	NUM
easat-7645	550	37	,	,	PUNCT
easat-7645	550	38	no	no	INTJ
easat-7645	550	39	.	.	NOUN
easat-7645	550	40	2	2	NUM
easat-7645	550	41	,	,	PUNCT
easat-7645	550	42	pp	pp	ADJ
easat-7645	550	43	.	.	PUNCT
easat-7645	551	1	427	427	NUM
easat-7645	551	2	-	-	SYM
easat-7645	551	3	445	445	NUM
easat-7645	551	4	,	,	PUNCT
easat-7645	551	5	2021	2021	NUM
easat-7645	551	6	.	.	PUNCT
easat-7645	552	1	https://doi.org/10.1007/s12525-020-00414-7	https://doi.org/10.1007/s12525-020-00414-7	NUM
easat-7645	553	1	[	[	X
easat-7645	553	2	21	21	NUM
easat-7645	553	3	]	]	PUNCT
easat-7645	553	4	j.	j.	PROPN
easat-7645	553	5	trivedi	trivedi	PROPN
easat-7645	553	6	,	,	PUNCT
easat-7645	553	7	"	"	PUNCT
easat-7645	553	8	examining	examine	VERB
easat-7645	553	9	the	the	DET
easat-7645	553	10	customer	customer	NOUN
easat-7645	553	11	experience	experience	NOUN
easat-7645	553	12	of	of	ADP
easat-7645	553	13	using	use	VERB
easat-7645	553	14	banking	banking	NOUN
easat-7645	553	15	chatbots	chatbot	NOUN
easat-7645	553	16	and	and	CCONJ
easat-7645	553	17	its	its	PRON
easat-7645	553	18	impact	impact	NOUN
easat-7645	553	19	on	on	ADP
easat-7645	553	20	brand	brand	NOUN
easat-7645	553	21	love	love	NOUN
easat-7645	553	22	:	:	PUNCT
easat-7645	553	23	the	the	DET
easat-7645	553	24	moderating	moderate	VERB
easat-7645	553	25	role	role	NOUN
easat-7645	553	26	of	of	ADP
easat-7645	553	27	perceived	perceive	VERB
easat-7645	553	28	risk	risk	NOUN
easat-7645	553	29	,	,	PUNCT
easat-7645	553	30	"	"	PUNCT
easat-7645	553	31	journal	journal	NOUN
easat-7645	553	32	of	of	ADP
easat-7645	553	33	internet	internet	PROPN
easat-7645	553	34	commerce	commerce	PROPN
easat-7645	553	35	,	,	PUNCT
easat-7645	553	36	vol	vol	NOUN
easat-7645	553	37	.	.	PROPN
easat-7645	553	38	18	18	NUM
easat-7645	553	39	,	,	PUNCT
easat-7645	553	40	no	no	INTJ
easat-7645	553	41	.	.	NOUN
easat-7645	553	42	1	1	NUM
easat-7645	553	43	,	,	PUNCT
easat-7645	553	44	pp	pp	ADJ
easat-7645	553	45	.	.	PUNCT
easat-7645	554	1	91	91	NUM
easat-7645	554	2	-	-	SYM
easat-7645	554	3	111	111	NUM
easat-7645	554	4	,	,	PUNCT
easat-7645	554	5	2019	2019	NUM
easat-7645	554	6	.	.	PUNCT
easat-7645	555	1	https://doi.org/10.1080/15332861.2019.1567188	https://doi.org/10.1080/15332861.2019.1567188	NOUN
easat-7645	556	1	[	[	X
easat-7645	556	2	22	22	NUM
easat-7645	556	3	]	]	PUNCT
easat-7645	556	4	v.	v.	PROPN
easat-7645	556	5	kumar	kumar	PROPN
easat-7645	556	6	,	,	PUNCT
easat-7645	556	7	b.	b.	PROPN
easat-7645	556	8	rajan	rajan	PROPN
easat-7645	556	9	,	,	PUNCT
easat-7645	556	10	r.	r.	PROPN
easat-7645	556	11	venkatesan	venkatesan	PROPN
easat-7645	556	12	,	,	PUNCT
easat-7645	556	13	and	and	CCONJ
easat-7645	556	14	j.	j.	PROPN
easat-7645	556	15	lecinski	lecinski	PROPN
easat-7645	556	16	,	,	PUNCT
easat-7645	556	17	"	"	PUNCT
easat-7645	556	18	understanding	understand	VERB
easat-7645	556	19	the	the	DET
easat-7645	556	20	role	role	NOUN
easat-7645	556	21	of	of	ADP
easat-7645	556	22	artificial	artificial	ADJ
easat-7645	556	23	intelligence	intelligence	NOUN
easat-7645	556	24	in	in	ADP
easat-7645	556	25	personalized	personalized	ADJ
easat-7645	556	26	engagement	engagement	NOUN
easat-7645	556	27	marketing	marketing	NOUN
easat-7645	556	28	,	,	PUNCT
easat-7645	556	29	"	"	PUNCT
easat-7645	556	30	california	california	PROPN
easat-7645	556	31	management	management	PROPN
easat-7645	556	32	review	review	PROPN
easat-7645	556	33	,	,	PUNCT
easat-7645	556	34	vol	vol	NOUN
easat-7645	556	35	.	.	PROPN
easat-7645	556	36	61	61	NUM
easat-7645	556	37	,	,	PUNCT
easat-7645	556	38	no	no	INTJ
easat-7645	556	39	.	.	NOUN
easat-7645	556	40	4	4	NUM
easat-7645	556	41	,	,	PUNCT
easat-7645	556	42	pp	pp	ADJ
easat-7645	556	43	.	.	PUNCT
easat-7645	557	1	135	135	NUM
easat-7645	557	2	-	-	SYM
easat-7645	557	3	155	155	NUM
easat-7645	557	4	,	,	PUNCT
easat-7645	557	5	2019	2019	NUM
easat-7645	557	6	.	.	PUNCT
easat-7645	558	1	https://doi.org/10.1177/0008125619859317	https://doi.org/10.1177/0008125619859317	X
easat-7645	559	1	[	[	X
easat-7645	559	2	23	23	NUM
easat-7645	559	3	]	]	X
easat-7645	559	4	n.	n.	PROPN
easat-7645	559	5	h.	h.	PROPN
easat-7645	559	6	tien	tien	PROPN
easat-7645	559	7	,	,	PUNCT
easat-7645	559	8	r.	r.	PROPN
easat-7645	559	9	j.	j.	PROPN
easat-7645	559	10	s.	s.	PROPN
easat-7645	559	11	jose	jose	PROPN
easat-7645	559	12	,	,	PUNCT
easat-7645	559	13	n.	n.	PROPN
easat-7645	559	14	p.	p.	PROPN
easat-7645	559	15	mai	mai	PROPN
easat-7645	559	16	,	,	PUNCT
easat-7645	559	17	h.	h.	PROPN
easat-7645	559	18	t.	t.	PROPN
easat-7645	559	19	dung	dung	PROPN
easat-7645	559	20	,	,	PUNCT
easat-7645	559	21	n.	n.	PROPN
easat-7645	559	22	t.	t.	PROPN
easat-7645	559	23	h.	h.	PROPN
easat-7645	560	1	oanh	oanh	ADV
easat-7645	560	2	,	,	PUNCT
easat-7645	560	3	and	and	CCONJ
easat-7645	560	4	n.	n.	PROPN
easat-7645	560	5	h.	h.	PROPN
easat-7645	560	6	phuoc	phuoc	PROPN
easat-7645	560	7	,	,	PUNCT
easat-7645	560	8	"	"	PUNCT
easat-7645	560	9	digital	digital	ADJ
easat-7645	560	10	marketing	marketing	NOUN
easat-7645	560	11	strategy	strategy	NOUN
easat-7645	560	12	of	of	ADP
easat-7645	560	13	gumac	gumac	NOUN
easat-7645	560	14	and	and	CCONJ
easat-7645	560	15	hnoss	hnoss	NOUN
easat-7645	560	16	in	in	ADP
easat-7645	560	17	vietnam	vietnam	PROPN
easat-7645	560	18	fashion	fashion	NOUN
easat-7645	560	19	market	market	NOUN
easat-7645	560	20	,	,	PUNCT
easat-7645	560	21	"	"	PUNCT
easat-7645	560	22	international	international	ADJ
easat-7645	560	23	journal	journal	NOUN
easat-7645	560	24	of	of	ADP
easat-7645	560	25	multidisciplinary	multidisciplinary	ADJ
easat-7645	560	26	education	education	NOUN
easat-7645	560	27	and	and	CCONJ
easat-7645	560	28	research	research	NOUN
easat-7645	560	29	,	,	PUNCT
easat-7645	560	30	vol	vol	NOUN
easat-7645	560	31	.	.	PROPN
easat-7645	560	32	5	5	NUM
easat-7645	560	33	,	,	PUNCT
easat-7645	560	34	no	no	INTJ
easat-7645	560	35	.	.	NOUN
easat-7645	560	36	4	4	NUM
easat-7645	560	37	,	,	PUNCT
easat-7645	560	38	pp	pp	ADJ
easat-7645	560	39	.	.	PUNCT
easat-7645	561	1	1	1	NUM
easat-7645	561	2	-	-	SYM
easat-7645	561	3	5	5	NUM
easat-7645	561	4	,	,	PUNCT
easat-7645	561	5	2020	2020	NUM
easat-7645	561	6	.	.	PUNCT
easat-7645	562	1	[	[	X
easat-7645	562	2	24	24	NUM
easat-7645	562	3	]	]	PUNCT
easat-7645	562	4	j.	j.	PROPN
easat-7645	562	5	kim	kim	PROPN
easat-7645	562	6	and	and	CCONJ
easat-7645	562	7	h.	h.	PROPN
easat-7645	562	8	lee	lee	PROPN
easat-7645	562	9	,	,	PUNCT
easat-7645	562	10	"	"	PUNCT
easat-7645	562	11	ai	ai	ADJ
easat-7645	562	12	-	-	PUNCT
easat-7645	562	13	driven	drive	VERB
easat-7645	562	14	personalization	personalization	NOUN
easat-7645	562	15	in	in	ADP
easat-7645	562	16	fashion	fashion	NOUN
easat-7645	562	17	e	e	NOUN
easat-7645	562	18	-	-	NOUN
easat-7645	562	19	commerce	commerce	NOUN
easat-7645	562	20	:	:	PUNCT
easat-7645	562	21	examining	examine	VERB
easat-7645	562	22	customer	customer	NOUN
easat-7645	562	23	engagement	engagement	NOUN
easat-7645	562	24	and	and	CCONJ
easat-7645	562	25	loyalty	loyalty	NOUN
easat-7645	562	26	,	,	PUNCT
easat-7645	562	27	"	"	PUNCT
easat-7645	562	28	journal	journal	NOUN
easat-7645	562	29	of	of	ADP
easat-7645	562	30	retailing	retailing	NOUN
easat-7645	562	31	and	and	CCONJ
easat-7645	562	32	consumer	consumer	NOUN
easat-7645	562	33	services	service	NOUN
easat-7645	562	34	,	,	PUNCT
easat-7645	562	35	vol	vol	NOUN
easat-7645	562	36	.	.	PROPN
easat-7645	562	37	67	67	NUM
easat-7645	562	38	,	,	PUNCT
easat-7645	562	39	p.	p.	NOUN
easat-7645	562	40	102975	102975	NUM
easat-7645	562	41	,	,	PUNCT
easat-7645	562	42	2022	2022	NUM
easat-7645	562	43	.	.	PUNCT
easat-7645	563	1	https://doi.org/10.1016/j.jretconser.2022.102975	https://doi.org/10.1016/j.jretconser.2022.102975	PROPN
easat-7645	563	2	[	[	X
easat-7645	563	3	25	25	NUM
easat-7645	563	4	]	]	PUNCT
easat-7645	563	5	m.	m.	NOUN
easat-7645	563	6	j.	j.	PROPN
easat-7645	563	7	kim	kim	PROPN
easat-7645	563	8	,	,	PUNCT
easat-7645	563	9	c.-k	c.-k	PROPN
easat-7645	563	10	.	.	PUNCT
easat-7645	564	1	lee	lee	PROPN
easat-7645	564	2	,	,	PUNCT
easat-7645	564	3	and	and	CCONJ
easat-7645	564	4	t.	t.	PROPN
easat-7645	564	5	jung	jung	PROPN
easat-7645	564	6	,	,	PUNCT
easat-7645	564	7	"	"	PUNCT
easat-7645	564	8	exploring	explore	VERB
easat-7645	564	9	consumer	consumer	NOUN
easat-7645	564	10	behavior	behavior	NOUN
easat-7645	564	11	in	in	ADP
easat-7645	564	12	virtual	virtual	ADJ
easat-7645	564	13	reality	reality	NOUN
easat-7645	564	14	tourism	tourism	NOUN
easat-7645	564	15	using	use	VERB
easat-7645	564	16	an	an	DET
easat-7645	564	17	extended	extended	ADJ
easat-7645	564	18	stimulus	stimulus	ADJ
easat-7645	564	19	-	-	PUNCT
easat-7645	564	20	organism	organism	NOUN
easat-7645	564	21	-	-	PUNCT
easat-7645	564	22	response	response	NOUN
easat-7645	564	23	model	model	NOUN
easat-7645	564	24	,	,	PUNCT
easat-7645	564	25	"	"	PUNCT
easat-7645	564	26	journal	journal	NOUN
easat-7645	564	27	of	of	ADP
easat-7645	564	28	travel	travel	NOUN
easat-7645	564	29	research	research	NOUN
easat-7645	564	30	,	,	PUNCT
easat-7645	564	31	vol	vol	NOUN
easat-7645	564	32	.	.	PROPN
easat-7645	564	33	59	59	NUM
easat-7645	564	34	,	,	PUNCT
easat-7645	564	35	no	no	INTJ
easat-7645	564	36	.	.	NOUN
easat-7645	564	37	1	1	NUM
easat-7645	564	38	,	,	PUNCT
easat-7645	564	39	pp	pp	ADJ
easat-7645	564	40	.	.	PUNCT
easat-7645	565	1	69	69	NUM
easat-7645	565	2	-	-	SYM
easat-7645	565	3	89	89	NUM
easat-7645	565	4	,	,	PUNCT
easat-7645	565	5	2020	2020	NUM
easat-7645	565	6	.	.	PUNCT
easat-7645	566	1	https://doi.org/10.1177/0047287518818915	https://doi.org/10.1177/0047287518818915	PRON
easat-7645	567	1	[	[	X
easat-7645	567	2	26	26	NUM
easat-7645	567	3	]	]	PUNCT
easat-7645	567	4	j.	j.	PROPN
easat-7645	567	5	u.	u.	PROPN
easat-7645	567	6	islam	islam	PROPN
easat-7645	567	7	,	,	PUNCT
easat-7645	567	8	s.	s.	PROPN
easat-7645	567	9	shahid	shahid	PROPN
easat-7645	567	10	,	,	PUNCT
easat-7645	567	11	a.	a.	NOUN
easat-7645	567	12	rasool	rasool	PROPN
easat-7645	567	13	,	,	PUNCT
easat-7645	567	14	z.	z.	PROPN
easat-7645	567	15	rahman	rahman	PROPN
easat-7645	567	16	,	,	PUNCT
easat-7645	567	17	i.	i.	PROPN
easat-7645	567	18	khan	khan	PROPN
easat-7645	567	19	,	,	PUNCT
easat-7645	567	20	and	and	CCONJ
easat-7645	567	21	r.	r.	PROPN
easat-7645	567	22	a.	a.	PROPN
easat-7645	567	23	rather	rather	ADV
easat-7645	567	24	,	,	PUNCT
easat-7645	567	25	"	"	PUNCT
easat-7645	567	26	impact	impact	NOUN
easat-7645	567	27	of	of	ADP
easat-7645	567	28	website	website	NOUN
easat-7645	567	29	attributes	attribute	VERB
easat-7645	567	30	on	on	ADP
easat-7645	567	31	customer	customer	NOUN
easat-7645	567	32	engagement	engagement	NOUN
easat-7645	567	33	in	in	ADP
easat-7645	567	34	banking	banking	NOUN
easat-7645	567	35	:	:	PUNCT
easat-7645	567	36	a	a	DET
easat-7645	567	37	solicitation	solicitation	NOUN
easat-7645	567	38	of	of	ADP
easat-7645	567	39	stimulus	stimulus	ADJ
easat-7645	567	40	-	-	PUNCT
easat-7645	567	41	organism	organism	NOUN
easat-7645	567	42	-	-	PUNCT
easat-7645	567	43	response	response	NOUN
easat-7645	567	44	theory	theory	NOUN
easat-7645	567	45	,	,	PUNCT
easat-7645	567	46	"	"	PUNCT
easat-7645	567	47	international	international	ADJ
easat-7645	567	48	journal	journal	NOUN
easat-7645	567	49	of	of	ADP
easat-7645	567	50	bank	bank	PROPN
easat-7645	567	51	marketing	marketing	NOUN
easat-7645	567	52	,	,	PUNCT
easat-7645	567	53	vol	vol	NOUN
easat-7645	567	54	.	.	PROPN
easat-7645	567	55	38	38	NUM
easat-7645	567	56	,	,	PUNCT
easat-7645	567	57	no	no	INTJ
easat-7645	567	58	.	.	NOUN
easat-7645	567	59	6	6	NUM
easat-7645	567	60	,	,	PUNCT
easat-7645	567	61	pp	pp	ADJ
easat-7645	567	62	.	.	PUNCT
easat-7645	567	63	1279	1279	NUM
easat-7645	567	64	-	-	SYM
easat-7645	567	65	1303	1303	NUM
easat-7645	567	66	,	,	PUNCT
easat-7645	567	67	2020	2020	NUM
easat-7645	567	68	.	.	PUNCT
easat-7645	568	1	https://doi.org/10.1108/ijbm-12-2019-0460	https://doi.org/10.1108/ijbm-12-2019-0460	PROPN
easat-7645	569	1	[	[	X
easat-7645	569	2	27	27	NUM
easat-7645	569	3	]	]	X
easat-7645	569	4	b.	b.	PROPN
easat-7645	569	5	zhu	zhu	PROPN
easat-7645	569	6	,	,	PUNCT
easat-7645	569	7	s.	s.	PROPN
easat-7645	569	8	kowatthanakul	kowatthanakul	PROPN
easat-7645	569	9	,	,	PUNCT
easat-7645	569	10	and	and	CCONJ
easat-7645	569	11	p.	p.	NOUN
easat-7645	569	12	satanasavapak	satanasavapak	NOUN
easat-7645	569	13	,	,	PUNCT
easat-7645	569	14	"	"	PUNCT
easat-7645	569	15	generation	generation	NOUN
easat-7645	569	16	y	y	PROPN
easat-7645	569	17	consumer	consumer	NOUN
easat-7645	569	18	online	online	PROPN
easat-7645	569	19	repurchase	repurchase	NOUN
easat-7645	569	20	intention	intention	NOUN
easat-7645	569	21	in	in	ADP
easat-7645	569	22	bangkok	bangkok	PROPN
easat-7645	569	23	:	:	PUNCT
easat-7645	569	24	based	base	VERB
easat-7645	569	25	on	on	ADP
easat-7645	569	26	stimulus	stimulus	ADJ
easat-7645	569	27	-	-	PUNCT
easat-7645	569	28	organism	organism	NOUN
easat-7645	569	29	-	-	PUNCT
easat-7645	569	30	response	response	NOUN
easat-7645	569	31	(	(	PUNCT
easat-7645	569	32	sor	sor	NOUN
easat-7645	569	33	)	)	PUNCT
easat-7645	569	34	model	model	NOUN
easat-7645	569	35	,	,	PUNCT
easat-7645	569	36	"	"	PUNCT
easat-7645	569	37	international	international	ADJ
easat-7645	569	38	journal	journal	NOUN
easat-7645	569	39	of	of	ADP
easat-7645	569	40	retail	retail	PROPN
easat-7645	569	41	&	&	CCONJ
easat-7645	569	42	distribution	distribution	NOUN
easat-7645	569	43	management	management	NOUN
easat-7645	569	44	,	,	PUNCT
easat-7645	569	45	vol	vol	NOUN
easat-7645	569	46	.	.	PROPN
easat-7645	569	47	48	48	NUM
easat-7645	569	48	,	,	PUNCT
easat-7645	569	49	no	no	INTJ
easat-7645	569	50	.	.	NOUN
easat-7645	569	51	1	1	NUM
easat-7645	569	52	,	,	PUNCT
easat-7645	569	53	pp	pp	ADJ
easat-7645	569	54	.	.	PUNCT
easat-7645	570	1	53	53	NUM
easat-7645	570	2	-	-	SYM
easat-7645	570	3	69	69	NUM
easat-7645	570	4	,	,	PUNCT
easat-7645	570	5	2020	2020	NUM
easat-7645	570	6	.	.	PUNCT
easat-7645	571	1	https://doi.org/10.1108/ijrdm-04-2018-0071	https://doi.org/10.1108/ijrdm-04-2018-0071	ADJ
easat-7645	571	2	[	[	X
easat-7645	571	3	28	28	NUM
easat-7645	571	4	]	]	X
easat-7645	571	5	s.	s.	PROPN
easat-7645	571	6	wu	wu	PROPN
easat-7645	571	7	,	,	PUNCT
easat-7645	571	8	i.	i.	PROPN
easat-7645	571	9	a.	a.	PROPN
easat-7645	571	10	wong	wong	PROPN
easat-7645	571	11	,	,	PUNCT
easat-7645	571	12	and	and	CCONJ
easat-7645	571	13	z.	z.	PROPN
easat-7645	571	14	c.	c.	PROPN
easat-7645	571	15	lin	lin	PROPN
easat-7645	571	16	,	,	PUNCT
easat-7645	571	17	"	"	PUNCT
easat-7645	571	18	understanding	understand	VERB
easat-7645	571	19	the	the	DET
easat-7645	571	20	role	role	NOUN
easat-7645	571	21	of	of	ADP
easat-7645	571	22	atmospheric	atmospheric	ADJ
easat-7645	571	23	cues	cue	NOUN
easat-7645	571	24	of	of	ADP
easat-7645	571	25	travel	travel	NOUN
easat-7645	571	26	apps	app	NOUN
easat-7645	571	27	:	:	PUNCT
easat-7645	571	28	a	a	DET
easat-7645	571	29	synthesis	synthesis	NOUN
easat-7645	571	30	between	between	ADP
easat-7645	571	31	media	medium	NOUN
easat-7645	571	32	richness	richness	NOUN
easat-7645	571	33	and	and	CCONJ
easat-7645	571	34	stimulus	stimulus	NOUN
easat-7645	571	35	–	–	PUNCT
easat-7645	571	36	organism	organism	NOUN
easat-7645	571	37	–	–	PUNCT
easat-7645	571	38	response	response	NOUN
easat-7645	571	39	theory	theory	NOUN
easat-7645	571	40	,	,	PUNCT
easat-7645	571	41	"	"	PUNCT
easat-7645	571	42	journal	journal	NOUN
easat-7645	571	43	of	of	ADP
easat-7645	571	44	hospitality	hospitality	NOUN
easat-7645	571	45	and	and	CCONJ
easat-7645	571	46	tourism	tourism	NOUN
easat-7645	571	47	management	management	NOUN
easat-7645	571	48	,	,	PUNCT
easat-7645	571	49	vol	vol	NOUN
easat-7645	571	50	.	.	PROPN
easat-7645	571	51	49	49	NUM
easat-7645	571	52	,	,	PUNCT
easat-7645	571	53	pp	pp	ADJ
easat-7645	571	54	.	.	PUNCT
easat-7645	572	1	226	226	NUM
easat-7645	572	2	-	-	SYM
easat-7645	572	3	234	234	NUM
easat-7645	572	4	,	,	PUNCT
easat-7645	572	5	2021	2021	NUM
easat-7645	572	6	.	.	PUNCT
easat-7645	573	1	https://doi.org/10.1016/j.jhtm.2021.09.014	https://doi.org/10.1016/j.jhtm.2021.09.014	PROPN
easat-7645	573	2	https://doi.org/10.1109/tem.2025.3550400	https://doi.org/10.1109/tem.2025.3550400	PROPN
easat-7645	573	3	https://doi.org/10.1002/mar.22051	https://doi.org/10.1002/mar.22051	PROPN
easat-7645	573	4	https://doi.org/10.1007/s42452-023-05587-2	https://doi.org/10.1007/s42452-023-05587-2	NUM
easat-7645	573	5	http://dx.doi.org/10.4067/s0718-18762018000100103	http://dx.doi.org/10.4067/s0718-18762018000100103	NOUN
easat-7645	573	6	http://dx.doi.org/10.1108/jpbm-05-2020-2907	http://dx.doi.org/10.1108/jpbm-05-2020-2907	PROPN
easat-7645	573	7	https://doi.org/10.1108/apjml-02-2022-0165	https://doi.org/10.1108/apjml-02-2022-0165	VERB
easat-7645	573	8	https://doi.org/10.29040/ijebar.v6i2.4555	https://doi.org/10.29040/ijebar.v6i2.4555	PRON
easat-7645	573	9	https://doi.org/10.38203/jiem.020.3.0016	https://doi.org/10.38203/jiem.020.3.0016	PROPN
easat-7645	573	10	https://doi.org/10.5267/j.msl.2019.8.015	https://doi.org/10.5267/j.msl.2019.8.015	PROPN
easat-7645	573	11	https://doi.org/10.1093/jcr/ucz006	https://doi.org/10.1093/jcr/ucz006	PROPN
easat-7645	573	12	https://doi.org/10.1007/s12525-020-00414-7	https://doi.org/10.1007/s12525-020-00414-7	NUM
easat-7645	573	13	https://doi.org/10.1080/15332861.2019.1567188	https://doi.org/10.1080/15332861.2019.1567188	NOUN
easat-7645	573	14	https://doi.org/10.1177/0008125619859317	https://doi.org/10.1177/0008125619859317	PRON
easat-7645	573	15	https://doi.org/10.1016/j.jretconser.2022.102975	https://doi.org/10.1016/j.jretconser.2022.102975	PROPN
easat-7645	573	16	https://doi.org/10.1177/0047287518818915	https://doi.org/10.1177/0047287518818915	X
easat-7645	573	17	https://doi.org/10.1108/ijbm-12-2019-0460	https://doi.org/10.1108/ijbm-12-2019-0460	PROPN
easat-7645	573	18	https://doi.org/10.1108/ijrdm-04-2018-0071	https://doi.org/10.1108/ijrdm-04-2018-0071	ADJ
easat-7645	573	19	https://doi.org/10.1016/j.jhtm.2021.09.014	https://doi.org/10.1016/j.jhtm.2021.09.014	PROPN
easat-7645	573	20	3064	3064	NUM
easat-7645	573	21	edelweiss	edelweiss	PROPN
easat-7645	573	22	applied	apply	VERB
easat-7645	573	23	science	science	NOUN
easat-7645	573	24	and	and	CCONJ
easat-7645	573	25	technology	technology	NOUN
easat-7645	573	26	issn	issn	PROPN
easat-7645	573	27	:	:	PUNCT
easat-7645	573	28	2576	2576	NUM
easat-7645	573	29	-	-	SYM
easat-7645	573	30	8484	8484	NUM
easat-7645	573	31	vol	vol	NOUN
easat-7645	573	32	.	.	PROPN
easat-7645	574	1	9	9	NUM
easat-7645	574	2	,	,	PUNCT
easat-7645	574	3	no	no	INTJ
easat-7645	574	4	.	.	NOUN
easat-7645	574	5	5	5	NUM
easat-7645	574	6	:	:	PUNCT
easat-7645	574	7	3046	3046	NUM
easat-7645	574	8	-	-	SYM
easat-7645	574	9	3066	3066	NUM
easat-7645	574	10	,	,	PUNCT
easat-7645	574	11	2025	2025	NUM
easat-7645	574	12	doi	doi	NOUN
easat-7645	574	13	:	:	PUNCT
easat-7645	574	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	574	15	©	©	PROPN
easat-7645	574	16	2025	2025	NUM
easat-7645	574	17	by	by	ADP
easat-7645	574	18	the	the	DET
easat-7645	574	19	authors	author	NOUN
easat-7645	574	20	;	;	PUNCT
easat-7645	574	21	licensee	licensee	PROPN
easat-7645	574	22	learning	learning	NOUN
easat-7645	574	23	gate	gate	NOUN
easat-7645	575	1	[	[	X
easat-7645	575	2	29	29	NUM
easat-7645	575	3	]	]	PUNCT
easat-7645	575	4	h.	h.	PROPN
easat-7645	575	5	chen	chen	PROPN
easat-7645	575	6	,	,	PUNCT
easat-7645	575	7	s.	s.	PROPN
easat-7645	575	8	chan	chan	PROPN
easat-7645	575	9	-	-	PUNCT
easat-7645	575	10	olmsted	olmsted	PROPN
easat-7645	575	11	,	,	PUNCT
easat-7645	575	12	j.	j.	PROPN
easat-7645	575	13	kim	kim	PROPN
easat-7645	575	14	,	,	PUNCT
easat-7645	575	15	and	and	CCONJ
easat-7645	575	16	i.	i.	PROPN
easat-7645	575	17	mayor	mayor	PROPN
easat-7645	575	18	sanabria	sanabria	PROPN
easat-7645	575	19	,	,	PUNCT
easat-7645	575	20	"	"	PUNCT
easat-7645	575	21	consumers	consumer	NOUN
easat-7645	575	22	’	'	PUNCT
easat-7645	575	23	perception	perception	NOUN
easat-7645	575	24	on	on	ADP
easat-7645	575	25	artificial	artificial	ADJ
easat-7645	575	26	intelligence	intelligence	NOUN
easat-7645	575	27	applications	application	NOUN
easat-7645	575	28	in	in	ADP
easat-7645	575	29	marketing	marketing	NOUN
easat-7645	575	30	communication	communication	NOUN
easat-7645	575	31	,	,	PUNCT
easat-7645	575	32	"	"	PUNCT
easat-7645	575	33	qualitative	qualitative	ADJ
easat-7645	575	34	market	market	NOUN
easat-7645	575	35	research	research	NOUN
easat-7645	575	36	:	:	PUNCT
easat-7645	575	37	an	an	DET
easat-7645	575	38	international	international	ADJ
easat-7645	575	39	journal	journal	NOUN
easat-7645	575	40	,	,	PUNCT
easat-7645	575	41	vol	vol	NOUN
easat-7645	575	42	.	.	PROPN
easat-7645	575	43	25	25	NUM
easat-7645	575	44	,	,	PUNCT
easat-7645	575	45	no	no	INTJ
easat-7645	575	46	.	.	NOUN
easat-7645	575	47	1	1	NUM
easat-7645	575	48	,	,	PUNCT
easat-7645	575	49	pp	pp	ADJ
easat-7645	575	50	.	.	PUNCT
easat-7645	575	51	125142	125142	NUM
easat-7645	575	52	,	,	PUNCT
easat-7645	575	53	2022	2022	NUM
easat-7645	575	54	.	.	PUNCT
easat-7645	576	1	https://doi.org/10.1108/qmr-03-2021-0040	https://doi.org/10.1108/qmr-03-2021-0040	NOUN
easat-7645	577	1	[	[	SYM
easat-7645	577	2	30	30	NUM
easat-7645	577	3	]	]	X
easat-7645	577	4	b.	b.	PROPN
easat-7645	577	5	libai	libai	PROPN
easat-7645	577	6	et	et	PROPN
easat-7645	577	7	al	al	PROPN
easat-7645	577	8	.	.	PROPN
easat-7645	577	9	,	,	PUNCT
easat-7645	577	10	"	"	PUNCT
easat-7645	577	11	brave	brave	ADJ
easat-7645	577	12	new	new	ADJ
easat-7645	577	13	world	world	NOUN
easat-7645	577	14	?	?	PUNCT
easat-7645	578	1	on	on	ADP
easat-7645	578	2	ai	ai	INTJ
easat-7645	578	3	and	and	CCONJ
easat-7645	578	4	the	the	DET
easat-7645	578	5	management	management	NOUN
easat-7645	578	6	of	of	ADP
easat-7645	578	7	customer	customer	NOUN
easat-7645	578	8	relationships	relationship	NOUN
easat-7645	578	9	,	,	PUNCT
easat-7645	578	10	"	"	PUNCT
easat-7645	578	11	journal	journal	NOUN
easat-7645	578	12	of	of	ADP
easat-7645	578	13	interactive	interactive	ADJ
easat-7645	578	14	marketing	marketing	NOUN
easat-7645	578	15	,	,	PUNCT
easat-7645	578	16	vol	vol	NOUN
easat-7645	578	17	.	.	PROPN
easat-7645	578	18	51	51	NUM
easat-7645	578	19	,	,	PUNCT
easat-7645	578	20	no	no	INTJ
easat-7645	578	21	.	.	NOUN
easat-7645	578	22	1	1	NUM
easat-7645	578	23	,	,	PUNCT
easat-7645	578	24	pp	pp	ADJ
easat-7645	578	25	.	.	PUNCT
easat-7645	578	26	44	44	NUM
easat-7645	578	27	-	-	SYM
easat-7645	578	28	56	56	NUM
easat-7645	578	29	,	,	PUNCT
easat-7645	578	30	2020	2020	NUM
easat-7645	578	31	.	.	PUNCT
easat-7645	579	1	https://doi.org/10.1016/j.intmar.2020.04.002	https://doi.org/10.1016/j.intmar.2020.04.002	NOUN
easat-7645	579	2	[	[	X
easat-7645	579	3	31	31	NUM
easat-7645	579	4	]	]	PUNCT
easat-7645	579	5	m.	m.	NOUN
easat-7645	579	6	chung	chung	PROPN
easat-7645	579	7	,	,	PUNCT
easat-7645	579	8	e.	e.	PROPN
easat-7645	579	9	ko	ko	PROPN
easat-7645	579	10	,	,	PUNCT
easat-7645	579	11	h.	h.	PROPN
easat-7645	579	12	joung	joung	PROPN
easat-7645	579	13	,	,	PUNCT
easat-7645	579	14	and	and	CCONJ
easat-7645	579	15	s.	s.	PROPN
easat-7645	579	16	j.	j.	PROPN
easat-7645	579	17	kim	kim	PROPN
easat-7645	579	18	,	,	PUNCT
easat-7645	579	19	"	"	PUNCT
easat-7645	579	20	chatbot	chatbot	NOUN
easat-7645	579	21	e	e	NOUN
easat-7645	579	22	-	-	NOUN
easat-7645	579	23	service	service	NOUN
easat-7645	579	24	and	and	CCONJ
easat-7645	579	25	customer	customer	NOUN
easat-7645	579	26	satisfaction	satisfaction	NOUN
easat-7645	579	27	regarding	regard	VERB
easat-7645	579	28	luxury	luxury	NOUN
easat-7645	579	29	brands	brand	NOUN
easat-7645	579	30	,	,	PUNCT
easat-7645	579	31	"	"	PUNCT
easat-7645	579	32	journal	journal	NOUN
easat-7645	579	33	of	of	ADP
easat-7645	579	34	business	business	NOUN
easat-7645	579	35	research	research	NOUN
easat-7645	579	36	,	,	PUNCT
easat-7645	579	37	vol	vol	NOUN
easat-7645	579	38	.	.	PROPN
easat-7645	579	39	117	117	NUM
easat-7645	579	40	,	,	PUNCT
easat-7645	579	41	pp	pp	ADJ
easat-7645	579	42	.	.	PUNCT
easat-7645	580	1	587	587	NUM
easat-7645	580	2	-	-	SYM
easat-7645	580	3	595	595	NUM
easat-7645	580	4	,	,	PUNCT
easat-7645	580	5	2020	2020	NUM
easat-7645	580	6	.	.	PUNCT
easat-7645	581	1	https://doi.org/10.1016/j.jbusres.2018.10.004	https://doi.org/10.1016/j.jbusres.2018.10.004	PROPN
easat-7645	581	2	[	[	X
easat-7645	581	3	32	32	NUM
easat-7645	581	4	]	]	PUNCT
easat-7645	581	5	a.	a.	NOUN
easat-7645	581	6	maedche	maedche	NOUN
easat-7645	581	7	et	et	PROPN
easat-7645	581	8	al	al	PROPN
easat-7645	581	9	.	.	PROPN
easat-7645	581	10	,	,	PUNCT
easat-7645	581	11	"	"	PUNCT
easat-7645	581	12	ai	ai	VERB
easat-7645	581	13	-	-	PUNCT
easat-7645	581	14	based	base	VERB
easat-7645	581	15	digital	digital	ADJ
easat-7645	581	16	assistants	assistant	NOUN
easat-7645	581	17	:	:	PUNCT
easat-7645	581	18	opportunities	opportunity	NOUN
easat-7645	581	19	,	,	PUNCT
easat-7645	581	20	threats	threat	NOUN
easat-7645	581	21	,	,	PUNCT
easat-7645	581	22	and	and	CCONJ
easat-7645	581	23	research	research	NOUN
easat-7645	581	24	perspectives	perspective	NOUN
easat-7645	581	25	,	,	PUNCT
easat-7645	581	26	"	"	PUNCT
easat-7645	581	27	business	business	NOUN
easat-7645	581	28	&	&	CCONJ
easat-7645	581	29	information	information	NOUN
easat-7645	581	30	systems	system	NOUN
easat-7645	581	31	engineering	engineering	NOUN
easat-7645	581	32	,	,	PUNCT
easat-7645	581	33	vol	vol	NOUN
easat-7645	581	34	.	.	PROPN
easat-7645	581	35	61	61	NUM
easat-7645	581	36	,	,	PUNCT
easat-7645	581	37	pp	pp	ADJ
easat-7645	581	38	.	.	PUNCT
easat-7645	582	1	535	535	NUM
easat-7645	582	2	-	-	SYM
easat-7645	582	3	544	544	NUM
easat-7645	582	4	,	,	PUNCT
easat-7645	582	5	2019	2019	NUM
easat-7645	582	6	.	.	PUNCT
easat-7645	583	1	https://doi.org/10.1007/s12599-019-00600-8	https://doi.org/10.1007/s12599-019-00600-8	NUM
easat-7645	584	1	[	[	X
easat-7645	584	2	33	33	NUM
easat-7645	584	3	]	]	PUNCT
easat-7645	584	4	m.-h	m.-h	NOUN
easat-7645	584	5	.	.	PUNCT
easat-7645	585	1	huang	huang	PROPN
easat-7645	585	2	and	and	CCONJ
easat-7645	585	3	r.	r.	PROPN
easat-7645	585	4	t.	t.	PROPN
easat-7645	585	5	rust	rust	PROPN
easat-7645	585	6	,	,	PUNCT
easat-7645	585	7	"	"	PUNCT
easat-7645	585	8	the	the	DET
easat-7645	585	9	caring	caring	ADJ
easat-7645	585	10	machine	machine	NOUN
easat-7645	585	11	:	:	PUNCT
easat-7645	585	12	feeling	feeling	NOUN
easat-7645	585	13	ai	ai	VERB
easat-7645	585	14	for	for	ADP
easat-7645	585	15	customer	customer	NOUN
easat-7645	585	16	care	care	NOUN
easat-7645	585	17	,	,	PUNCT
easat-7645	585	18	"	"	PUNCT
easat-7645	585	19	journal	journal	NOUN
easat-7645	585	20	of	of	ADP
easat-7645	585	21	marketing	marketing	NOUN
easat-7645	585	22	,	,	PUNCT
easat-7645	585	23	vol	vol	NOUN
easat-7645	585	24	.	.	PROPN
easat-7645	585	25	88	88	NUM
easat-7645	585	26	,	,	PUNCT
easat-7645	585	27	no	no	INTJ
easat-7645	585	28	.	.	NOUN
easat-7645	585	29	5	5	NUM
easat-7645	585	30	,	,	PUNCT
easat-7645	585	31	pp	pp	ADJ
easat-7645	585	32	.	.	PUNCT
easat-7645	586	1	1	1	NUM
easat-7645	586	2	-	-	SYM
easat-7645	586	3	23	23	NUM
easat-7645	586	4	,	,	PUNCT
easat-7645	586	5	2024	2024	NUM
easat-7645	586	6	.	.	PUNCT
easat-7645	587	1	https://doi.org/10.1177/00222429231224748	https://doi.org/10.1177/00222429231224748	X
easat-7645	588	1	[	[	X
easat-7645	588	2	34	34	NUM
easat-7645	588	3	]	]	X
easat-7645	588	4	e.	e.	PROPN
easat-7645	588	5	stoilova	stoilova	PROPN
easat-7645	588	6	,	,	PUNCT
easat-7645	588	7	"	"	PUNCT
easat-7645	588	8	ai	ai	VERB
easat-7645	588	9	chatbots	chatbot	NOUN
easat-7645	588	10	as	as	ADP
easat-7645	588	11	a	a	DET
easat-7645	588	12	customer	customer	NOUN
easat-7645	588	13	service	service	NOUN
easat-7645	588	14	and	and	CCONJ
easat-7645	588	15	support	support	NOUN
easat-7645	588	16	tool	tool	NOUN
easat-7645	588	17	,	,	PUNCT
easat-7645	588	18	"	"	PUNCT
easat-7645	588	19	robonomics	robonomic	NOUN
easat-7645	588	20	:	:	PUNCT
easat-7645	588	21	the	the	DET
easat-7645	588	22	journal	journal	NOUN
easat-7645	588	23	of	of	ADP
easat-7645	588	24	the	the	DET
easat-7645	588	25	automated	automate	VERB
easat-7645	588	26	economy	economy	NOUN
easat-7645	588	27	,	,	PUNCT
easat-7645	588	28	vol	vol	NOUN
easat-7645	588	29	.	.	PROPN
easat-7645	588	30	2	2	NUM
easat-7645	588	31	,	,	PUNCT
easat-7645	588	32	pp	pp	ADJ
easat-7645	588	33	.	.	PUNCT
easat-7645	589	1	21	21	NUM
easat-7645	589	2	-	-	SYM
easat-7645	589	3	21	21	NUM
easat-7645	589	4	,	,	PUNCT
easat-7645	589	5	2021	2021	NUM
easat-7645	589	6	.	.	PUNCT
easat-7645	590	1	[	[	X
easat-7645	590	2	35	35	NUM
easat-7645	590	3	]	]	PUNCT
easat-7645	590	4	x.	x.	PROPN
easat-7645	590	5	c.	c.	PROPN
easat-7645	590	6	le	le	PROPN
easat-7645	590	7	,	,	PUNCT
easat-7645	590	8	"	"	PUNCT
easat-7645	590	9	inducing	induce	VERB
easat-7645	590	10	ai	ai	NOUN
easat-7645	590	11	-	-	PUNCT
easat-7645	590	12	powered	power	VERB
easat-7645	590	13	chatbot	chatbot	NOUN
easat-7645	590	14	use	use	NOUN
easat-7645	590	15	for	for	ADP
easat-7645	590	16	customer	customer	NOUN
easat-7645	590	17	purchase	purchase	NOUN
easat-7645	590	18	:	:	PUNCT
easat-7645	590	19	the	the	DET
easat-7645	590	20	role	role	NOUN
easat-7645	590	21	of	of	ADP
easat-7645	590	22	information	information	NOUN
easat-7645	590	23	value	value	NOUN
easat-7645	590	24	and	and	CCONJ
easat-7645	590	25	innovative	innovative	ADJ
easat-7645	590	26	technology	technology	NOUN
easat-7645	590	27	,	,	PUNCT
easat-7645	590	28	"	"	PUNCT
easat-7645	590	29	journal	journal	NOUN
easat-7645	590	30	of	of	ADP
easat-7645	590	31	systems	system	NOUN
easat-7645	590	32	and	and	CCONJ
easat-7645	590	33	information	information	NOUN
easat-7645	590	34	technology	technology	NOUN
easat-7645	590	35	,	,	PUNCT
easat-7645	590	36	vol	vol	NOUN
easat-7645	590	37	.	.	PROPN
easat-7645	590	38	25	25	NUM
easat-7645	590	39	,	,	PUNCT
easat-7645	590	40	no	no	INTJ
easat-7645	590	41	.	.	NOUN
easat-7645	590	42	2	2	NUM
easat-7645	590	43	,	,	PUNCT
easat-7645	590	44	pp	pp	ADJ
easat-7645	590	45	.	.	PUNCT
easat-7645	591	1	219	219	NUM
easat-7645	591	2	-	-	SYM
easat-7645	591	3	241	241	NUM
easat-7645	591	4	,	,	PUNCT
easat-7645	591	5	2023	2023	NUM
easat-7645	591	6	.	.	PUNCT
easat-7645	592	1	https://doi.org/10.1108/jsit-09-2021-0206	https://doi.org/10.1108/jsit-09-2021-0206	PROPN
easat-7645	592	2	[	[	X
easat-7645	592	3	36	36	NUM
easat-7645	592	4	]	]	PUNCT
easat-7645	592	5	p.	p.	PROPN
easat-7645	592	6	sultan	sultan	PROPN
easat-7645	592	7	and	and	CCONJ
easat-7645	592	8	h.	h.	PROPN
easat-7645	592	9	y.	y.	PROPN
easat-7645	592	10	wong	wong	PROPN
easat-7645	592	11	,	,	PUNCT
easat-7645	592	12	"	"	PUNCT
easat-7645	592	13	how	how	SCONJ
easat-7645	592	14	service	service	NOUN
easat-7645	592	15	quality	quality	NOUN
easat-7645	592	16	affects	affect	VERB
easat-7645	592	17	university	university	NOUN
easat-7645	592	18	brand	brand	NOUN
easat-7645	592	19	performance	performance	NOUN
easat-7645	592	20	,	,	PUNCT
easat-7645	592	21	university	university	NOUN
easat-7645	592	22	brand	brand	NOUN
easat-7645	592	23	image	image	NOUN
easat-7645	592	24	and	and	CCONJ
easat-7645	592	25	behavioural	behavioural	ADJ
easat-7645	592	26	intention	intention	NOUN
easat-7645	592	27	:	:	PUNCT
easat-7645	592	28	the	the	DET
easat-7645	592	29	mediating	mediate	VERB
easat-7645	592	30	effects	effect	NOUN
easat-7645	592	31	of	of	ADP
easat-7645	592	32	satisfaction	satisfaction	NOUN
easat-7645	592	33	and	and	CCONJ
easat-7645	592	34	trust	trust	NOUN
easat-7645	592	35	and	and	CCONJ
easat-7645	592	36	moderating	moderate	VERB
easat-7645	592	37	roles	role	NOUN
easat-7645	592	38	of	of	ADP
easat-7645	592	39	gender	gender	NOUN
easat-7645	592	40	and	and	CCONJ
easat-7645	592	41	study	study	NOUN
easat-7645	592	42	mode	mode	NOUN
easat-7645	592	43	,	,	PUNCT
easat-7645	592	44	"	"	PUNCT
easat-7645	592	45	journal	journal	NOUN
easat-7645	592	46	of	of	ADP
easat-7645	592	47	brand	brand	PROPN
easat-7645	592	48	management	management	NOUN
easat-7645	592	49	,	,	PUNCT
easat-7645	592	50	vol	vol	NOUN
easat-7645	592	51	.	.	PROPN
easat-7645	592	52	26	26	NUM
easat-7645	592	53	,	,	PUNCT
easat-7645	592	54	pp	pp	ADJ
easat-7645	592	55	.	.	PUNCT
easat-7645	593	1	332	332	NUM
easat-7645	593	2	-	-	SYM
easat-7645	593	3	347	347	NUM
easat-7645	593	4	,	,	PUNCT
easat-7645	593	5	2019	2019	NUM
easat-7645	593	6	.	.	PUNCT
easat-7645	594	1	https://doi.org/10.1057/s41262-018-0131-3	https://doi.org/10.1057/s41262-018-0131-3	NUM
easat-7645	594	2	[	[	X
easat-7645	594	3	37	37	NUM
easat-7645	594	4	]	]	X
easat-7645	594	5	b.	b.	PROPN
easat-7645	594	6	zarouali	zarouali	PROPN
easat-7645	594	7	,	,	PUNCT
easat-7645	594	8	e.	e.	PROPN
easat-7645	594	9	van	van	PROPN
easat-7645	594	10	den	den	PROPN
easat-7645	594	11	broeck	broeck	PROPN
easat-7645	594	12	,	,	PUNCT
easat-7645	594	13	m.	m.	NOUN
easat-7645	594	14	walrave	walrave	NOUN
easat-7645	594	15	,	,	PUNCT
easat-7645	594	16	and	and	CCONJ
easat-7645	594	17	k.	k.	PROPN
easat-7645	594	18	poels	poels	PROPN
easat-7645	594	19	,	,	PUNCT
easat-7645	594	20	"	"	PUNCT
easat-7645	594	21	predicting	predict	VERB
easat-7645	594	22	consumer	consumer	NOUN
easat-7645	594	23	responses	response	NOUN
easat-7645	594	24	to	to	ADP
easat-7645	594	25	a	a	DET
easat-7645	594	26	chatbot	chatbot	NOUN
easat-7645	594	27	on	on	ADP
easat-7645	594	28	facebook	facebook	PROPN
easat-7645	594	29	,	,	PUNCT
easat-7645	594	30	"	"	PUNCT
easat-7645	594	31	cyberpsychology	cyberpsychology	NOUN
easat-7645	594	32	,	,	PUNCT
easat-7645	594	33	behavior	behavior	NOUN
easat-7645	594	34	,	,	PUNCT
easat-7645	594	35	and	and	CCONJ
easat-7645	594	36	social	social	ADJ
easat-7645	594	37	networking	networking	NOUN
easat-7645	594	38	,	,	PUNCT
easat-7645	594	39	vol	vol	NOUN
easat-7645	594	40	.	.	PROPN
easat-7645	594	41	21	21	NUM
easat-7645	594	42	,	,	PUNCT
easat-7645	594	43	no	no	INTJ
easat-7645	594	44	.	.	NOUN
easat-7645	594	45	8	8	NUM
easat-7645	594	46	,	,	PUNCT
easat-7645	594	47	pp	pp	ADJ
easat-7645	594	48	.	.	PUNCT
easat-7645	595	1	491	491	NUM
easat-7645	595	2	-	-	SYM
easat-7645	595	3	497	497	NUM
easat-7645	595	4	,	,	PUNCT
easat-7645	595	5	2018	2018	NUM
easat-7645	595	6	.	.	PUNCT
easat-7645	596	1	https://doi.org/10.1089/cyber.2017.0518	https://doi.org/10.1089/cyber.2017.0518	PROPN
easat-7645	597	1	[	[	X
easat-7645	597	2	38	38	NUM
easat-7645	597	3	]	]	PUNCT
easat-7645	597	4	s.	s.	PROPN
easat-7645	597	5	p.	p.	PROPN
easat-7645	597	6	s.	s.	PROPN
easat-7645	597	7	ho	ho	PROPN
easat-7645	597	8	and	and	CCONJ
easat-7645	597	9	m.	m.	PROPN
easat-7645	597	10	y.	y.	PROPN
easat-7645	597	11	c.	c.	PROPN
easat-7645	597	12	chow	chow	PROPN
easat-7645	597	13	,	,	PUNCT
easat-7645	597	14	"	"	PUNCT
easat-7645	597	15	the	the	DET
easat-7645	597	16	role	role	NOUN
easat-7645	597	17	of	of	ADP
easat-7645	597	18	artificial	artificial	ADJ
easat-7645	597	19	intelligence	intelligence	NOUN
easat-7645	597	20	in	in	ADP
easat-7645	597	21	consumers	consumer	NOUN
easat-7645	597	22	’	’	PART
easat-7645	597	23	brand	brand	NOUN
easat-7645	597	24	preference	preference	NOUN
easat-7645	597	25	for	for	ADP
easat-7645	597	26	retail	retail	ADJ
easat-7645	597	27	banks	bank	NOUN
easat-7645	597	28	in	in	ADP
easat-7645	597	29	hong	hong	PROPN
easat-7645	597	30	kong	kong	PROPN
easat-7645	597	31	,	,	PUNCT
easat-7645	597	32	"	"	PUNCT
easat-7645	597	33	journal	journal	NOUN
easat-7645	597	34	of	of	ADP
easat-7645	597	35	financial	financial	ADJ
easat-7645	597	36	services	service	NOUN
easat-7645	597	37	marketing	marketing	NOUN
easat-7645	597	38	,	,	PUNCT
easat-7645	597	39	vol	vol	NOUN
easat-7645	597	40	.	.	PROPN
easat-7645	597	41	29	29	NUM
easat-7645	597	42	,	,	PUNCT
easat-7645	597	43	no	no	INTJ
easat-7645	597	44	.	.	NOUN
easat-7645	597	45	23	23	NUM
easat-7645	597	46	,	,	PUNCT
easat-7645	597	47	pp	pp	ADJ
easat-7645	597	48	.	.	PUNCT
easat-7645	598	1	292	292	NUM
easat-7645	598	2	-	-	SYM
easat-7645	598	3	305	305	NUM
easat-7645	598	4	,	,	PUNCT
easat-7645	598	5	2023	2023	NUM
easat-7645	598	6	.	.	PUNCT
easat-7645	599	1	https://doi.org/10.1057/s41264-022-00207-3	https://doi.org/10.1057/s41264-022-00207-3	VERB
easat-7645	600	1	[	[	X
easat-7645	600	2	39	39	NUM
easat-7645	600	3	]	]	PUNCT
easat-7645	600	4	p.	p.	PROPN
easat-7645	600	5	b.	b.	PROPN
easat-7645	600	6	brandtzaeg	brandtzaeg	PROPN
easat-7645	600	7	and	and	CCONJ
easat-7645	600	8	a.	a.	NOUN
easat-7645	600	9	følstad	følstad	NOUN
easat-7645	600	10	,	,	PUNCT
easat-7645	600	11	"	"	PUNCT
easat-7645	600	12	why	why	SCONJ
easat-7645	600	13	people	people	NOUN
easat-7645	600	14	use	use	VERB
easat-7645	600	15	chatbots	chatbot	NOUN
easat-7645	600	16	,	,	PUNCT
easat-7645	600	17	"	"	PUNCT
easat-7645	600	18	presented	present	VERB
easat-7645	600	19	at	at	ADP
easat-7645	600	20	the	the	DET
easat-7645	600	21	in	in	ADP
easat-7645	600	22	internet	internet	NOUN
easat-7645	600	23	science	science	NOUN
easat-7645	600	24	:	:	PUNCT
easat-7645	600	25	4th	4th	ADJ
easat-7645	600	26	international	international	ADJ
easat-7645	600	27	conference	conference	NOUN
easat-7645	600	28	,	,	PUNCT
easat-7645	600	29	insci	insci	PROPN
easat-7645	600	30	2017	2017	NUM
easat-7645	600	31	,	,	PUNCT
easat-7645	600	32	thessaloniki	thessaloniki	PROPN
easat-7645	600	33	,	,	PUNCT
easat-7645	600	34	greece	greece	PROPN
easat-7645	600	35	,	,	PUNCT
easat-7645	600	36	november	november	PROPN
easat-7645	600	37	22	22	NUM
easat-7645	600	38	-	-	SYM
easat-7645	600	39	24	24	NUM
easat-7645	600	40	,	,	PUNCT
easat-7645	600	41	2017	2017	NUM
easat-7645	600	42	,	,	PUNCT
easat-7645	600	43	proceedings	proceeding	NOUN
easat-7645	600	44	4	4	NUM
easat-7645	600	45	(	(	PUNCT
easat-7645	600	46	pp	pp	ADJ
easat-7645	600	47	.	.	PUNCT
easat-7645	601	1	377	377	NUM
easat-7645	601	2	-	-	SYM
easat-7645	601	3	392	392	NUM
easat-7645	601	4	)	)	PUNCT
easat-7645	601	5	.	.	PUNCT
easat-7645	602	1	springer	springer	NOUN
easat-7645	602	2	international	international	ADJ
easat-7645	602	3	publishing	publishing	NOUN
easat-7645	602	4	.	.	PUNCT
easat-7645	603	1	https://doi.org/10.1007/978-3-319-70284-1_30	https://doi.org/10.1007/978-3-319-70284-1_30	ADP
easat-7645	603	2	2017	2017	NUM
easat-7645	603	3	.	.	PUNCT
easat-7645	604	1	[	[	X
easat-7645	604	2	40	40	NUM
easat-7645	604	3	]	]	PUNCT
easat-7645	604	4	a.	a.	NOUN
easat-7645	604	5	j.	j.	PROPN
easat-7645	604	6	kim	kim	PROPN
easat-7645	604	7	and	and	CCONJ
easat-7645	604	8	e.	e.	PROPN
easat-7645	604	9	ko	ko	PROPN
easat-7645	604	10	,	,	PUNCT
easat-7645	604	11	"	"	PUNCT
easat-7645	604	12	impacts	impact	NOUN
easat-7645	604	13	of	of	ADP
easat-7645	604	14	luxury	luxury	NOUN
easat-7645	604	15	fashion	fashion	NOUN
easat-7645	604	16	brand	brand	NOUN
easat-7645	604	17	’s	’s	PART
easat-7645	604	18	social	social	ADJ
easat-7645	604	19	media	medium	NOUN
easat-7645	604	20	marketing	marketing	NOUN
easat-7645	604	21	on	on	ADP
easat-7645	604	22	customer	customer	NOUN
easat-7645	604	23	relationship	relationship	NOUN
easat-7645	604	24	and	and	CCONJ
easat-7645	604	25	purchase	purchase	NOUN
easat-7645	604	26	intention	intention	NOUN
easat-7645	604	27	,	,	PUNCT
easat-7645	604	28	"	"	PUNCT
easat-7645	604	29	journal	journal	NOUN
easat-7645	604	30	of	of	ADP
easat-7645	604	31	global	global	ADJ
easat-7645	604	32	fashion	fashion	NOUN
easat-7645	604	33	marketing	marketing	NOUN
easat-7645	604	34	,	,	PUNCT
easat-7645	604	35	vol	vol	NOUN
easat-7645	604	36	.	.	PROPN
easat-7645	604	37	1	1	NUM
easat-7645	604	38	,	,	PUNCT
easat-7645	604	39	no	no	INTJ
easat-7645	604	40	.	.	NOUN
easat-7645	604	41	3	3	NUM
easat-7645	604	42	,	,	PUNCT
easat-7645	604	43	pp	pp	ADJ
easat-7645	604	44	.	.	PUNCT
easat-7645	605	1	164	164	NUM
easat-7645	605	2	-	-	SYM
easat-7645	605	3	171	171	NUM
easat-7645	605	4	,	,	PUNCT
easat-7645	605	5	2010	2010	NUM
easat-7645	605	6	.	.	PUNCT
easat-7645	606	1	https://doi.org/10.1080/20932685.2010.10593068	https://doi.org/10.1080/20932685.2010.10593068	X
easat-7645	607	1	[	[	X
easat-7645	607	2	41	41	NUM
easat-7645	607	3	]	]	X
easat-7645	607	4	b.	b.	PROPN
easat-7645	607	5	godey	godey	PROPN
easat-7645	607	6	et	et	PROPN
easat-7645	607	7	al	al	PROPN
easat-7645	607	8	.	.	PROPN
easat-7645	607	9	,	,	PUNCT
easat-7645	607	10	"	"	PUNCT
easat-7645	607	11	social	social	ADJ
easat-7645	607	12	media	media	NOUN
easat-7645	607	13	marketing	marketing	NOUN
easat-7645	607	14	efforts	effort	NOUN
easat-7645	607	15	of	of	ADP
easat-7645	607	16	luxury	luxury	NOUN
easat-7645	607	17	brands	brand	NOUN
easat-7645	607	18	:	:	PUNCT
easat-7645	607	19	influence	influence	NOUN
easat-7645	607	20	on	on	ADP
easat-7645	607	21	brand	brand	NOUN
easat-7645	607	22	equity	equity	NOUN
easat-7645	607	23	and	and	CCONJ
easat-7645	607	24	consumer	consumer	NOUN
easat-7645	607	25	behavior	behavior	NOUN
easat-7645	607	26	,	,	PUNCT
easat-7645	607	27	"	"	PUNCT
easat-7645	607	28	journal	journal	NOUN
easat-7645	607	29	of	of	ADP
easat-7645	607	30	business	business	NOUN
easat-7645	607	31	research	research	NOUN
easat-7645	607	32	,	,	PUNCT
easat-7645	607	33	vol	vol	NOUN
easat-7645	607	34	.	.	PROPN
easat-7645	607	35	69	69	NUM
easat-7645	607	36	,	,	PUNCT
easat-7645	607	37	no	no	INTJ
easat-7645	607	38	.	.	NOUN
easat-7645	607	39	12	12	NUM
easat-7645	607	40	,	,	PUNCT
easat-7645	607	41	pp	pp	ADJ
easat-7645	607	42	.	.	PUNCT
easat-7645	607	43	5833	5833	NUM
easat-7645	607	44	-	-	SYM
easat-7645	607	45	5841	5841	NUM
easat-7645	607	46	,	,	PUNCT
easat-7645	607	47	2016	2016	NUM
easat-7645	607	48	.	.	PUNCT
easat-7645	608	1	https://doi.org/10.1016/j.jbusres.2016.04.181	https://doi.org/10.1016/j.jbusres.2016.04.181	PRON
easat-7645	608	2	[	[	X
easat-7645	608	3	42	42	NUM
easat-7645	608	4	]	]	PUNCT
easat-7645	608	5	m.	m.	NOUN
easat-7645	608	6	a.	a.	PROPN
easat-7645	608	7	raji	raji	PROPN
easat-7645	608	8	,	,	PUNCT
easat-7645	608	9	h.	h.	PROPN
easat-7645	608	10	b.	b.	PROPN
easat-7645	608	11	olodo	olodo	PROPN
easat-7645	608	12	,	,	PUNCT
easat-7645	608	13	t.	t.	PROPN
easat-7645	608	14	t.	t.	PROPN
easat-7645	608	15	oke	oke	PROPN
easat-7645	608	16	,	,	PUNCT
easat-7645	608	17	w.	w.	PROPN
easat-7645	608	18	a.	a.	PROPN
easat-7645	608	19	addy	addy	PROPN
easat-7645	608	20	,	,	PUNCT
easat-7645	608	21	o.	o.	PROPN
easat-7645	608	22	c.	c.	PROPN
easat-7645	608	23	ofodile	ofodile	NOUN
easat-7645	608	24	,	,	PUNCT
easat-7645	608	25	and	and	CCONJ
easat-7645	608	26	a.	a.	NOUN
easat-7645	608	27	t.	t.	NOUN
easat-7645	608	28	oyewole	oyewole	NOUN
easat-7645	608	29	,	,	PUNCT
easat-7645	608	30	"	"	PUNCT
easat-7645	608	31	e	e	NOUN
easat-7645	608	32	-	-	NOUN
easat-7645	608	33	commerce	commerce	NOUN
easat-7645	608	34	and	and	CCONJ
easat-7645	608	35	consumer	consumer	NOUN
easat-7645	608	36	behavior	behavior	NOUN
easat-7645	608	37	:	:	PUNCT
easat-7645	608	38	a	a	DET
easat-7645	608	39	review	review	NOUN
easat-7645	608	40	of	of	ADP
easat-7645	608	41	ai	ai	NOUN
easat-7645	608	42	-	-	PUNCT
easat-7645	608	43	powered	power	VERB
easat-7645	608	44	personalization	personalization	NOUN
easat-7645	608	45	and	and	CCONJ
easat-7645	608	46	market	market	NOUN
easat-7645	608	47	trends	trend	NOUN
easat-7645	608	48	,	,	PUNCT
easat-7645	608	49	"	"	PUNCT
easat-7645	608	50	gsc	gsc	X
easat-7645	608	51	advanced	advanced	ADJ
easat-7645	608	52	research	research	NOUN
easat-7645	608	53	and	and	CCONJ
easat-7645	608	54	reviews	review	NOUN
easat-7645	608	55	,	,	PUNCT
easat-7645	608	56	vol	vol	NOUN
easat-7645	608	57	.	.	PROPN
easat-7645	608	58	18	18	NUM
easat-7645	608	59	,	,	PUNCT
easat-7645	608	60	no	no	INTJ
easat-7645	608	61	.	.	NOUN
easat-7645	608	62	3	3	NUM
easat-7645	608	63	,	,	PUNCT
easat-7645	608	64	pp	pp	ADJ
easat-7645	608	65	.	.	PUNCT
easat-7645	609	1	066	066	NUM
easat-7645	609	2	-	-	SYM
easat-7645	609	3	077	077	NUM
easat-7645	609	4	,	,	PUNCT
easat-7645	609	5	2024	2024	NUM
easat-7645	609	6	.	.	PUNCT
easat-7645	610	1	https://doi.org/10.30574/gscarr.2024.18.3.0090	https://doi.org/10.30574/gscarr.2024.18.3.0090	NUM
easat-7645	610	2	[	[	X
easat-7645	610	3	43	43	NUM
easat-7645	610	4	]	]	X
easat-7645	610	5	s.	s.	PROPN
easat-7645	610	6	fournier	fournier	PROPN
easat-7645	610	7	,	,	PUNCT
easat-7645	610	8	"	"	PUNCT
easat-7645	610	9	consumers	consumer	NOUN
easat-7645	610	10	and	and	CCONJ
easat-7645	610	11	their	their	PRON
easat-7645	610	12	brands	brand	NOUN
easat-7645	610	13	:	:	PUNCT
easat-7645	610	14	developing	develop	VERB
easat-7645	610	15	relationship	relationship	NOUN
easat-7645	610	16	theory	theory	NOUN
easat-7645	610	17	in	in	ADP
easat-7645	610	18	consumer	consumer	NOUN
easat-7645	610	19	research	research	NOUN
easat-7645	610	20	,	,	PUNCT
easat-7645	610	21	"	"	PUNCT
easat-7645	610	22	journal	journal	NOUN
easat-7645	610	23	of	of	ADP
easat-7645	610	24	consumer	consumer	NOUN
easat-7645	610	25	research	research	NOUN
easat-7645	610	26	,	,	PUNCT
easat-7645	610	27	vol	vol	NOUN
easat-7645	610	28	.	.	PROPN
easat-7645	610	29	24	24	NUM
easat-7645	610	30	,	,	PUNCT
easat-7645	610	31	no	no	INTJ
easat-7645	610	32	.	.	NOUN
easat-7645	610	33	4	4	NUM
easat-7645	610	34	,	,	PUNCT
easat-7645	610	35	pp	pp	ADJ
easat-7645	610	36	.	.	PUNCT
easat-7645	611	1	343	343	NUM
easat-7645	611	2	-	-	SYM
easat-7645	611	3	373	373	NUM
easat-7645	611	4	,	,	PUNCT
easat-7645	611	5	1998	1998	NUM
easat-7645	611	6	.	.	PUNCT
easat-7645	612	1	https://doi.org/10.1086/209515	https://doi.org/10.1086/209515	PRON
easat-7645	613	1	[	[	X
easat-7645	613	2	44	44	NUM
easat-7645	613	3	]	]	PUNCT
easat-7645	613	4	s.	s.	PROPN
easat-7645	613	5	r.	r.	PROPN
easat-7645	613	6	kumar	kumar	PROPN
easat-7645	613	7	,	,	PUNCT
easat-7645	613	8	marketing	marketing	NOUN
easat-7645	613	9	and	and	CCONJ
easat-7645	613	10	branding	branding	NOUN
easat-7645	613	11	:	:	PUNCT
easat-7645	613	12	the	the	DET
easat-7645	613	13	indian	indian	PROPN
easat-7645	613	14	scenario	scenario	PROPN
easat-7645	613	15	.	.	PUNCT
easat-7645	614	1	pearson	pearson	PROPN
easat-7645	614	2	education	education	PROPN
easat-7645	614	3	india	india	PROPN
easat-7645	614	4	.	.	PUNCT
easat-7645	615	1	https://books.google.com.vn/books?id=wtdgmhl7n1cc	https://books.google.com.vn/books?id=wtdgmhl7n1cc	NOUN
easat-7645	615	2	,	,	PUNCT
easat-7645	615	3	2007	2007	NUM
easat-7645	615	4	.	.	PUNCT
easat-7645	616	1	[	[	X
easat-7645	616	2	45	45	NUM
easat-7645	616	3	]	]	X
easat-7645	616	4	n.	n.	PROPN
easat-7645	616	5	h.	h.	PROPN
easat-7645	616	6	b.	b.	PROPN
easat-7645	616	7	ghani	ghani	PROPN
easat-7645	616	8	and	and	CCONJ
easat-7645	616	9	m.	m.	PROPN
easat-7645	616	10	k.	k.	PROPN
easat-7645	616	11	w.	w.	PROPN
easat-7645	616	12	tuhin	tuhin	PROPN
easat-7645	616	13	,	,	PUNCT
easat-7645	616	14	"	"	PUNCT
easat-7645	616	15	consumer	consumer	NOUN
easat-7645	616	16	brand	brand	NOUN
easat-7645	616	17	relationships	relationship	NOUN
easat-7645	616	18	,	,	PUNCT
easat-7645	616	19	"	"	PUNCT
easat-7645	616	20	international	international	ADJ
easat-7645	616	21	review	review	NOUN
easat-7645	616	22	of	of	ADP
easat-7645	616	23	management	management	NOUN
easat-7645	616	24	and	and	CCONJ
easat-7645	616	25	marketing	marketing	NOUN
easat-7645	616	26	,	,	PUNCT
easat-7645	616	27	vol	vol	NOUN
easat-7645	616	28	.	.	PROPN
easat-7645	617	1	6	6	NUM
easat-7645	617	2	,	,	PUNCT
easat-7645	617	3	no	no	INTJ
easat-7645	617	4	.	.	NOUN
easat-7645	617	5	4	4	NUM
easat-7645	617	6	,	,	PUNCT
easat-7645	617	7	pp	pp	ADJ
easat-7645	617	8	.	.	PUNCT
easat-7645	618	1	950	950	NUM
easat-7645	618	2	-	-	SYM
easat-7645	618	3	957	957	NUM
easat-7645	618	4	,	,	PUNCT
easat-7645	618	5	2016	2016	NUM
easat-7645	618	6	.	.	PUNCT
easat-7645	619	1	[	[	X
easat-7645	619	2	46	46	NUM
easat-7645	619	3	]	]	X
easat-7645	619	4	p.	p.	NOUN
easat-7645	619	5	schreuder	schreuder	NOUN
easat-7645	619	6	,	,	PUNCT
easat-7645	619	7	m.	m.	NOUN
easat-7645	619	8	zeelenberg	zeelenberg	PROPN
easat-7645	619	9	,	,	PUNCT
easat-7645	619	10	and	and	CCONJ
easat-7645	619	11	t.	t.	PROPN
easat-7645	619	12	m.	m.	NOUN
easat-7645	619	13	pronk	pronk	PROPN
easat-7645	619	14	,	,	PUNCT
easat-7645	619	15	"	"	PUNCT
easat-7645	619	16	how	how	SCONJ
easat-7645	619	17	consumers	consumer	NOUN
easat-7645	619	18	define	define	VERB
easat-7645	619	19	brand	brand	NOUN
easat-7645	619	20	relationships	relationship	NOUN
easat-7645	619	21	:	:	PUNCT
easat-7645	619	22	a	a	DET
easat-7645	619	23	prototype	prototype	NOUN
easat-7645	619	24	analysis	analysis	NOUN
easat-7645	619	25	,	,	PUNCT
easat-7645	619	26	"	"	PUNCT
easat-7645	619	27	journal	journal	NOUN
easat-7645	619	28	of	of	ADP
easat-7645	619	29	product	product	NOUN
easat-7645	619	30	&	&	CCONJ
easat-7645	619	31	brand	brand	PROPN
easat-7645	619	32	management	management	PROPN
easat-7645	619	33	,	,	PUNCT
easat-7645	619	34	vol	vol	NOUN
easat-7645	619	35	.	.	PROPN
easat-7645	619	36	33	33	NUM
easat-7645	619	37	,	,	PUNCT
easat-7645	619	38	no	no	INTJ
easat-7645	619	39	.	.	NOUN
easat-7645	619	40	1	1	NUM
easat-7645	619	41	,	,	PUNCT
easat-7645	619	42	pp	pp	ADJ
easat-7645	619	43	.	.	PUNCT
easat-7645	620	1	43	43	NUM
easat-7645	620	2	-	-	SYM
easat-7645	620	3	56	56	NUM
easat-7645	620	4	,	,	PUNCT
easat-7645	620	5	2024	2024	NUM
easat-7645	620	6	.	.	PUNCT
easat-7645	621	1	https://doi.org/10.1108/jpbm-12-2022-4263	https://doi.org/10.1108/jpbm-12-2022-4263	PROPN
easat-7645	621	2	[	[	X
easat-7645	621	3	47	47	NUM
easat-7645	621	4	]	]	PUNCT
easat-7645	621	5	b.	b.	PROPN
easat-7645	621	6	schmitt	schmitt	PROPN
easat-7645	621	7	,	,	PUNCT
easat-7645	621	8	"	"	PUNCT
easat-7645	621	9	the	the	DET
easat-7645	621	10	concept	concept	NOUN
easat-7645	621	11	of	of	ADP
easat-7645	621	12	brand	brand	NOUN
easat-7645	621	13	experience	experience	NOUN
easat-7645	621	14	,	,	PUNCT
easat-7645	621	15	"	"	PUNCT
easat-7645	621	16	journal	journal	NOUN
easat-7645	621	17	of	of	ADP
easat-7645	621	18	brand	brand	PROPN
easat-7645	621	19	management	management	NOUN
easat-7645	621	20	,	,	PUNCT
easat-7645	621	21	vol	vol	NOUN
easat-7645	621	22	.	.	PROPN
easat-7645	621	23	16	16	NUM
easat-7645	621	24	,	,	PUNCT
easat-7645	621	25	no	no	INTJ
easat-7645	621	26	.	.	NOUN
easat-7645	621	27	7	7	NUM
easat-7645	621	28	,	,	PUNCT
easat-7645	621	29	pp	pp	ADJ
easat-7645	621	30	.	.	PUNCT
easat-7645	622	1	417	417	NUM
easat-7645	622	2	-	-	SYM
easat-7645	622	3	419	419	NUM
easat-7645	622	4	,	,	PUNCT
easat-7645	622	5	2009	2009	NUM
easat-7645	622	6	.	.	PUNCT
easat-7645	623	1	https://doi.org/10.1057/bm.2009.5	https://doi.org/10.1057/bm.2009.5	NOUN
easat-7645	623	2	[	[	X
easat-7645	623	3	48	48	NUM
easat-7645	623	4	]	]	PUNCT
easat-7645	623	5	i.	i.	PROPN
easat-7645	623	6	khan	khan	PROPN
easat-7645	623	7	and	and	CCONJ
easat-7645	623	8	z.	z.	PROPN
easat-7645	623	9	rahman	rahman	PROPN
easat-7645	623	10	,	,	PUNCT
easat-7645	623	11	"	"	PUNCT
easat-7645	623	12	a	a	DET
easat-7645	623	13	review	review	NOUN
easat-7645	623	14	and	and	CCONJ
easat-7645	623	15	future	future	ADJ
easat-7645	623	16	directions	direction	NOUN
easat-7645	623	17	of	of	ADP
easat-7645	623	18	brand	brand	NOUN
easat-7645	623	19	experience	experience	NOUN
easat-7645	623	20	research	research	NOUN
easat-7645	623	21	,	,	PUNCT
easat-7645	623	22	"	"	PUNCT
easat-7645	623	23	international	international	ADJ
easat-7645	623	24	strategic	strategic	ADJ
easat-7645	623	25	management	management	NOUN
easat-7645	623	26	review	review	NOUN
easat-7645	623	27	,	,	PUNCT
easat-7645	623	28	vol	vol	NOUN
easat-7645	623	29	.	.	PROPN
easat-7645	624	1	3	3	NUM
easat-7645	624	2	,	,	PUNCT
easat-7645	624	3	no	no	INTJ
easat-7645	624	4	.	.	NOUN
easat-7645	624	5	1	1	NUM
easat-7645	624	6	-	-	SYM
easat-7645	624	7	2	2	NUM
easat-7645	624	8	,	,	PUNCT
easat-7645	624	9	pp	pp	ADJ
easat-7645	624	10	.	.	PUNCT
easat-7645	625	1	1	1	NUM
easat-7645	625	2	-	-	SYM
easat-7645	625	3	14	14	NUM
easat-7645	625	4	,	,	PUNCT
easat-7645	625	5	2015	2015	NUM
easat-7645	625	6	.	.	PUNCT
easat-7645	626	1	https://doi.org/10.1016/j.ism.2015.09.003	https://doi.org/10.1016/j.ism.2015.09.003	NOUN
easat-7645	627	1	[	[	X
easat-7645	627	2	49	49	NUM
easat-7645	627	3	]	]	PUNCT
easat-7645	627	4	f.	f.	PROPN
easat-7645	627	5	a.	a.	PROPN
easat-7645	627	6	beig	beig	PROPN
easat-7645	627	7	and	and	CCONJ
easat-7645	627	8	f.	f.	PROPN
easat-7645	627	9	a.	a.	PROPN
easat-7645	627	10	nika	nika	PROPN
easat-7645	627	11	,	,	PUNCT
easat-7645	627	12	"	"	PUNCT
easat-7645	627	13	brand	brand	NOUN
easat-7645	627	14	experience	experience	NOUN
easat-7645	627	15	and	and	CCONJ
easat-7645	627	16	brand	brand	NOUN
easat-7645	627	17	equity	equity	NOUN
easat-7645	627	18	,	,	PUNCT
easat-7645	627	19	"	"	PUNCT
easat-7645	627	20	vision	vision	NOUN
easat-7645	627	21	,	,	PUNCT
easat-7645	627	22	vol	vol	NOUN
easat-7645	627	23	.	.	PROPN
easat-7645	627	24	23	23	NUM
easat-7645	627	25	,	,	PUNCT
easat-7645	627	26	no	no	INTJ
easat-7645	627	27	.	.	NOUN
easat-7645	627	28	4	4	NUM
easat-7645	627	29	,	,	PUNCT
easat-7645	627	30	pp	pp	ADJ
easat-7645	627	31	.	.	PUNCT
easat-7645	628	1	410	410	NUM
easat-7645	628	2	-	-	SYM
easat-7645	628	3	417	417	NUM
easat-7645	628	4	,	,	PUNCT
easat-7645	628	5	2019	2019	NUM
easat-7645	628	6	.	.	PUNCT
easat-7645	629	1	https://doi.org/10.1177/0972262919860963	https://doi.org/10.1177/0972262919860963	PUNCT
easat-7645	630	1	[	[	X
easat-7645	630	2	50	50	NUM
easat-7645	630	3	]	]	X
easat-7645	630	4	g.	g.	PROPN
easat-7645	630	5	t.	t.	PROPN
easat-7645	630	6	lau	lau	PROPN
easat-7645	630	7	and	and	CCONJ
easat-7645	630	8	s.	s.	PROPN
easat-7645	630	9	h.	h.	PROPN
easat-7645	630	10	lee	lee	PROPN
easat-7645	630	11	,	,	PUNCT
easat-7645	630	12	"	"	PUNCT
easat-7645	630	13	consumers	consumer	NOUN
easat-7645	630	14	'	'	PART
easat-7645	630	15	trust	trust	NOUN
easat-7645	630	16	in	in	ADP
easat-7645	630	17	a	a	DET
easat-7645	630	18	brand	brand	NOUN
easat-7645	630	19	and	and	CCONJ
easat-7645	630	20	the	the	DET
easat-7645	630	21	link	link	NOUN
easat-7645	630	22	to	to	ADP
easat-7645	630	23	brand	brand	NOUN
easat-7645	630	24	loyalty	loyalty	NOUN
easat-7645	630	25	,	,	PUNCT
easat-7645	630	26	"	"	PUNCT
easat-7645	630	27	journal	journal	NOUN
easat-7645	630	28	of	of	ADP
easat-7645	630	29	market	market	NOUN
easat-7645	630	30	-	-	PUNCT
easat-7645	630	31	focused	focus	VERB
easat-7645	630	32	management	management	NOUN
easat-7645	630	33	,	,	PUNCT
easat-7645	630	34	vol	vol	NOUN
easat-7645	630	35	.	.	PROPN
easat-7645	630	36	4	4	NUM
easat-7645	630	37	,	,	PUNCT
easat-7645	630	38	pp	pp	ADJ
easat-7645	630	39	.	.	PUNCT
easat-7645	631	1	341	341	NUM
easat-7645	631	2	-	-	SYM
easat-7645	631	3	370	370	NUM
easat-7645	631	4	,	,	PUNCT
easat-7645	631	5	1999	1999	NUM
easat-7645	631	6	.	.	PUNCT
easat-7645	632	1	https://doi.org/10.1023/a:1009886520142	https://doi.org/10.1023/a:1009886520142	PROPN
easat-7645	633	1	[	[	X
easat-7645	633	2	51	51	NUM
easat-7645	633	3	]	]	PUNCT
easat-7645	633	4	a.	a.	NOUN
easat-7645	633	5	alhaddad	alhaddad	PROPN
easat-7645	633	6	,	,	PUNCT
easat-7645	633	7	"	"	PUNCT
easat-7645	633	8	perceived	perceive	VERB
easat-7645	633	9	quality	quality	NOUN
easat-7645	633	10	,	,	PUNCT
easat-7645	633	11	brand	brand	NOUN
easat-7645	633	12	image	image	NOUN
easat-7645	633	13	and	and	CCONJ
easat-7645	633	14	brand	brand	NOUN
easat-7645	633	15	trust	trust	NOUN
easat-7645	633	16	as	as	ADP
easat-7645	633	17	determinants	determinant	NOUN
easat-7645	633	18	of	of	ADP
easat-7645	633	19	brand	brand	NOUN
easat-7645	633	20	loyalty	loyalty	NOUN
easat-7645	633	21	,	,	PUNCT
easat-7645	633	22	"	"	PUNCT
easat-7645	633	23	journal	journal	NOUN
easat-7645	633	24	of	of	ADP
easat-7645	633	25	research	research	NOUN
easat-7645	633	26	in	in	ADP
easat-7645	633	27	business	business	NOUN
easat-7645	633	28	and	and	CCONJ
easat-7645	633	29	management	management	NOUN
easat-7645	633	30	,	,	PUNCT
easat-7645	633	31	vol	vol	NOUN
easat-7645	633	32	.	.	PROPN
easat-7645	634	1	3	3	NUM
easat-7645	634	2	,	,	PUNCT
easat-7645	634	3	no	no	INTJ
easat-7645	634	4	.	.	NOUN
easat-7645	634	5	4	4	NUM
easat-7645	634	6	,	,	PUNCT
easat-7645	634	7	pp	pp	ADJ
easat-7645	634	8	.	.	PUNCT
easat-7645	634	9	01	01	NUM
easat-7645	634	10	-	-	SYM
easat-7645	634	11	08	08	NUM
easat-7645	634	12	,	,	PUNCT
easat-7645	634	13	2015	2015	NUM
easat-7645	634	14	.	.	PUNCT
easat-7645	635	1	[	[	X
easat-7645	635	2	52	52	NUM
easat-7645	635	3	]	]	PUNCT
easat-7645	635	4	d.	d.	PROPN
easat-7645	635	5	surapto	surapto	PROPN
easat-7645	635	6	,	,	PUNCT
easat-7645	635	7	"	"	PUNCT
easat-7645	635	8	the	the	DET
easat-7645	635	9	impact	impact	NOUN
easat-7645	635	10	of	of	ADP
easat-7645	635	11	brand	brand	PROPN
easat-7645	635	12	trust	trust	PROPN
easat-7645	635	13	,	,	PUNCT
easat-7645	635	14	brand	brand	NOUN
easat-7645	635	15	loyalty	loyalty	NOUN
easat-7645	635	16	,	,	PUNCT
easat-7645	635	17	brand	brand	NOUN
easat-7645	635	18	image	image	NOUN
easat-7645	635	19	on	on	ADP
easat-7645	635	20	service	service	NOUN
easat-7645	635	21	quality	quality	NOUN
easat-7645	635	22	,	,	PUNCT
easat-7645	635	23	"	"	PUNCT
easat-7645	635	24	presented	present	VERB
easat-7645	635	25	at	at	ADP
easat-7645	635	26	the	the	DET
easat-7645	635	27	in	in	ADP
easat-7645	635	28	2nd	2nd	ADJ
easat-7645	635	29	international	international	ADJ
easat-7645	635	30	seminar	seminar	NOUN
easat-7645	635	31	on	on	ADP
easat-7645	635	32	business	business	NOUN
easat-7645	635	33	,	,	PUNCT
easat-7645	635	34	economics	economic	NOUN
easat-7645	635	35	,	,	PUNCT
easat-7645	635	36	social	social	ADJ
easat-7645	635	37	science	science	NOUN
easat-7645	635	38	and	and	CCONJ
easat-7645	635	39	technology	technology	NOUN
easat-7645	635	40	(	(	PUNCT
easat-7645	635	41	isbest	isbest	NOUN
easat-7645	635	42	2019	2019	NUM
easat-7645	635	43	)	)	PUNCT
easat-7645	635	44	(	(	PUNCT
easat-7645	635	45	pp	pp	ADJ
easat-7645	635	46	.	.	PUNCT
easat-7645	636	1	162	162	NUM
easat-7645	636	2	-	-	SYM
easat-7645	636	3	167	167	NUM
easat-7645	636	4	)	)	PUNCT
easat-7645	636	5	,	,	PUNCT
easat-7645	636	6	atlantis	atlantis	PROPN
easat-7645	636	7	press	press	PROPN
easat-7645	636	8	,	,	PUNCT
easat-7645	636	9	2020	2020	NUM
easat-7645	636	10	.	.	PUNCT
easat-7645	637	1	https://doi.org/10.2991/aebmr.k.200522.033	https://doi.org/10.2991/aebmr.k.200522.033	NOUN
easat-7645	637	2	,	,	PUNCT
easat-7645	637	3	2020	2020	NUM
easat-7645	637	4	.	.	PUNCT
easat-7645	638	1	[	[	X
easat-7645	638	2	53	53	NUM
easat-7645	638	3	]	]	PUNCT
easat-7645	638	4	j.	j.	PROPN
easat-7645	638	5	mao	mao	PROPN
easat-7645	638	6	,	,	PUNCT
easat-7645	638	7	"	"	PUNCT
easat-7645	638	8	customer	customer	NOUN
easat-7645	638	9	brand	brand	NOUN
easat-7645	638	10	loyalty	loyalty	NOUN
easat-7645	638	11	,	,	PUNCT
easat-7645	638	12	"	"	PUNCT
easat-7645	638	13	international	international	ADJ
easat-7645	638	14	journal	journal	NOUN
easat-7645	638	15	of	of	ADP
easat-7645	638	16	business	business	NOUN
easat-7645	638	17	and	and	CCONJ
easat-7645	638	18	management	management	NOUN
easat-7645	638	19	,	,	PUNCT
easat-7645	638	20	vol	vol	NOUN
easat-7645	638	21	.	.	PROPN
easat-7645	638	22	5	5	NUM
easat-7645	638	23	,	,	PUNCT
easat-7645	638	24	no	no	INTJ
easat-7645	638	25	.	.	NOUN
easat-7645	638	26	7	7	NUM
easat-7645	638	27	,	,	PUNCT
easat-7645	638	28	p.	p.	NOUN
easat-7645	638	29	213	213	NUM
easat-7645	638	30	,	,	PUNCT
easat-7645	638	31	2010	2010	NUM
easat-7645	638	32	.	.	PUNCT
easat-7645	639	1	https://doi.org/10.5539/ijbm.v5n7p213	https://doi.org/10.5539/ijbm.v5n7p213	PRON
easat-7645	639	2	https://doi.org/10.1108/qmr-03-2021-0040	https://doi.org/10.1108/qmr-03-2021-0040	NOUN
easat-7645	639	3	https://doi.org/10.1016/j.intmar.2020.04.002	https://doi.org/10.1016/j.intmar.2020.04.002	NOUN
easat-7645	639	4	https://doi.org/10.1016/j.jbusres.2018.10.004	https://doi.org/10.1016/j.jbusres.2018.10.004	NOUN
easat-7645	639	5	https://doi.org/10.1007/s12599-019-00600-8	https://doi.org/10.1007/s12599-019-00600-8	NUM
easat-7645	639	6	https://doi.org/10.1177/00222429231224748	https://doi.org/10.1177/00222429231224748	NOUN
easat-7645	639	7	https://doi.org/10.1108/jsit-09-2021-0206	https://doi.org/10.1108/jsit-09-2021-0206	NOUN
easat-7645	639	8	https://doi.org/10.1057/s41262-018-0131-3	https://doi.org/10.1057/s41262-018-0131-3	NUM
easat-7645	639	9	https://doi.org/10.1089/cyber.2017.0518	https://doi.org/10.1089/cyber.2017.0518	PROPN
easat-7645	639	10	https://doi.org/10.1057/s41264-022-00207-3	https://doi.org/10.1057/s41264-022-00207-3	NUM
easat-7645	639	11	https://doi.org/10.1007/978-3-319-70284-1_30	https://doi.org/10.1007/978-3-319-70284-1_30	ADP
easat-7645	639	12	https://doi.org/10.1080/20932685.2010.10593068	https://doi.org/10.1080/20932685.2010.10593068	PROPN
easat-7645	639	13	https://doi.org/10.1016/j.jbusres.2016.04.181	https://doi.org/10.1016/j.jbusres.2016.04.181	VERB
easat-7645	639	14	https://doi.org/10.30574/gscarr.2024.18.3.0090	https://doi.org/10.30574/gscarr.2024.18.3.0090	NUM
easat-7645	639	15	https://doi.org/10.1086/209515	https://doi.org/10.1086/209515	NOUN
easat-7645	639	16	https://books.google.com.vn/books?id=wtdgmhl7n1cc	https://books.google.com.vn/books?id=wtdgmhl7n1cc	VERB
easat-7645	639	17	https://doi.org/10.1108/jpbm-12-2022-4263	https://doi.org/10.1108/jpbm-12-2022-4263	ADJ
easat-7645	639	18	https://doi.org/10.1057/bm.2009.5	https://doi.org/10.1057/bm.2009.5	NOUN
easat-7645	639	19	https://doi.org/10.1016/j.ism.2015.09.003	https://doi.org/10.1016/j.ism.2015.09.003	NOUN
easat-7645	639	20	https://doi.org/10.1177/0972262919860963	https://doi.org/10.1177/0972262919860963	PROPN
easat-7645	639	21	https://doi.org/10.1023/a:1009886520142	https://doi.org/10.1023/a:1009886520142	PROPN
easat-7645	639	22	https://doi.org/10.2991/aebmr.k.200522.033	https://doi.org/10.2991/aebmr.k.200522.033	PROPN
easat-7645	639	23	https://doi.org/10.5539/ijbm.v5n7p213	https://doi.org/10.5539/ijbm.v5n7p213	PROPN
easat-7645	639	24	3065	3065	NUM
easat-7645	639	25	edelweiss	edelweiss	PROPN
easat-7645	639	26	applied	apply	VERB
easat-7645	639	27	science	science	NOUN
easat-7645	639	28	and	and	CCONJ
easat-7645	639	29	technology	technology	NOUN
easat-7645	639	30	issn	issn	PROPN
easat-7645	639	31	:	:	PUNCT
easat-7645	639	32	2576	2576	NUM
easat-7645	639	33	-	-	SYM
easat-7645	639	34	8484	8484	NUM
easat-7645	639	35	vol	vol	NOUN
easat-7645	639	36	.	.	PROPN
easat-7645	640	1	9	9	NUM
easat-7645	640	2	,	,	PUNCT
easat-7645	640	3	no	no	INTJ
easat-7645	640	4	.	.	NOUN
easat-7645	640	5	5	5	NUM
easat-7645	640	6	:	:	PUNCT
easat-7645	640	7	3046	3046	NUM
easat-7645	640	8	-	-	SYM
easat-7645	640	9	3066	3066	NUM
easat-7645	640	10	,	,	PUNCT
easat-7645	640	11	2025	2025	NUM
easat-7645	640	12	doi	doi	NOUN
easat-7645	640	13	:	:	PUNCT
easat-7645	640	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	640	15	©	©	PROPN
easat-7645	640	16	2025	2025	NUM
easat-7645	640	17	by	by	ADP
easat-7645	640	18	the	the	DET
easat-7645	640	19	authors	author	NOUN
easat-7645	640	20	;	;	PUNCT
easat-7645	640	21	licensee	licensee	PROPN
easat-7645	640	22	learning	learning	NOUN
easat-7645	640	23	gate	gate	NOUN
easat-7645	641	1	[	[	X
easat-7645	641	2	54	54	NUM
easat-7645	641	3	]	]	PUNCT
easat-7645	641	4	j.	j.	PROPN
easat-7645	641	5	rowley	rowley	PROPN
easat-7645	641	6	,	,	PUNCT
easat-7645	641	7	"	"	PUNCT
easat-7645	641	8	the	the	DET
easat-7645	641	9	four	four	NUM
easat-7645	641	10	cs	c	NOUN
easat-7645	641	11	of	of	ADP
easat-7645	641	12	customer	customer	NOUN
easat-7645	641	13	loyalty	loyalty	NOUN
easat-7645	641	14	,	,	PUNCT
easat-7645	641	15	"	"	PUNCT
easat-7645	641	16	marketing	marketing	NOUN
easat-7645	641	17	intelligence	intelligence	NOUN
easat-7645	641	18	&	&	CCONJ
easat-7645	641	19	planning	planning	NOUN
easat-7645	641	20	,	,	PUNCT
easat-7645	641	21	vol	vol	NOUN
easat-7645	641	22	.	.	PROPN
easat-7645	641	23	23	23	NUM
easat-7645	641	24	,	,	PUNCT
easat-7645	641	25	no	no	INTJ
easat-7645	641	26	.	.	NOUN
easat-7645	641	27	6	6	NUM
easat-7645	641	28	,	,	PUNCT
easat-7645	641	29	pp	pp	ADJ
easat-7645	641	30	.	.	PUNCT
easat-7645	642	1	574	574	NUM
easat-7645	642	2	-	-	SYM
easat-7645	642	3	581	581	NUM
easat-7645	642	4	,	,	PUNCT
easat-7645	642	5	2005	2005	NUM
easat-7645	642	6	.	.	PUNCT
easat-7645	643	1	https://doi.org/10.1108/02634500510624138	https://doi.org/10.1108/02634500510624138	PUNCT
easat-7645	644	1	[	[	X
easat-7645	644	2	55	55	NUM
easat-7645	644	3	]	]	X
easat-7645	644	4	s.	s.	PROPN
easat-7645	644	5	ekakitie	ekakitie	PROPN
easat-7645	644	6	-	-	PUNCT
easat-7645	644	7	emonena	emonena	NOUN
easat-7645	644	8	,	,	PUNCT
easat-7645	644	9	"	"	PUNCT
easat-7645	644	10	brand	brand	NOUN
easat-7645	644	11	service	service	NOUN
easat-7645	644	12	quality	quality	NOUN
easat-7645	644	13	as	as	ADP
easat-7645	644	14	predictor	predictor	NOUN
easat-7645	644	15	of	of	ADP
easat-7645	644	16	brand	brand	NOUN
easat-7645	644	17	loyalty	loyalty	NOUN
easat-7645	644	18	:	:	PUNCT
easat-7645	644	19	a	a	DET
easat-7645	644	20	study	study	NOUN
easat-7645	644	21	of	of	ADP
easat-7645	644	22	the	the	DET
easat-7645	644	23	nigerian	nigerian	ADJ
easat-7645	644	24	telecommunication	telecommunication	NOUN
easat-7645	644	25	industry	industry	NOUN
easat-7645	644	26	,	,	PUNCT
easat-7645	644	27	"	"	PUNCT
easat-7645	644	28	edelweiss	edelweiss	PROPN
easat-7645	644	29	applied	apply	VERB
easat-7645	644	30	science	science	NOUN
easat-7645	644	31	and	and	CCONJ
easat-7645	644	32	technology	technology	NOUN
easat-7645	644	33	,	,	PUNCT
easat-7645	644	34	vol	vol	NOUN
easat-7645	644	35	.	.	PROPN
easat-7645	644	36	9	9	NUM
easat-7645	644	37	,	,	PUNCT
easat-7645	644	38	no	no	INTJ
easat-7645	644	39	.	.	NOUN
easat-7645	644	40	1	1	NUM
easat-7645	644	41	,	,	PUNCT
easat-7645	644	42	pp	pp	ADJ
easat-7645	644	43	.	.	PUNCT
easat-7645	645	1	1289	1289	NUM
easat-7645	645	2	-	-	SYM
easat-7645	645	3	1301	1301	NUM
easat-7645	645	4	,	,	PUNCT
easat-7645	645	5	2025	2025	NUM
easat-7645	645	6	.	.	PUNCT
easat-7645	646	1	https://doi.org/10.55214/25768484.v9i1.4403	https://doi.org/10.55214/25768484.v9i1.4403	NOUN
easat-7645	646	2	[	[	X
easat-7645	646	3	56	56	NUM
easat-7645	646	4	]	]	PUNCT
easat-7645	646	5	m.	m.	PROPN
easat-7645	646	6	laroche	laroche	PROPN
easat-7645	646	7	,	,	PUNCT
easat-7645	646	8	m.	m.	PROPN
easat-7645	646	9	r.	r.	PROPN
easat-7645	646	10	habibi	habibi	PROPN
easat-7645	646	11	,	,	PUNCT
easat-7645	646	12	m.-o	m.-o	PROPN
easat-7645	646	13	.	.	PUNCT
easat-7645	647	1	richard	richard	PROPN
easat-7645	647	2	,	,	PUNCT
easat-7645	647	3	and	and	CCONJ
easat-7645	647	4	r.	r.	PROPN
easat-7645	647	5	sankaranarayanan	sankaranarayanan	PROPN
easat-7645	647	6	,	,	PUNCT
easat-7645	647	7	"	"	PUNCT
easat-7645	647	8	the	the	DET
easat-7645	647	9	effects	effect	NOUN
easat-7645	647	10	of	of	ADP
easat-7645	647	11	social	social	ADJ
easat-7645	647	12	media	medium	NOUN
easat-7645	647	13	based	base	VERB
easat-7645	647	14	brand	brand	NOUN
easat-7645	647	15	communities	community	NOUN
easat-7645	647	16	on	on	ADP
easat-7645	647	17	brand	brand	NOUN
easat-7645	647	18	community	community	NOUN
easat-7645	647	19	markers	marker	NOUN
easat-7645	647	20	,	,	PUNCT
easat-7645	647	21	value	value	NOUN
easat-7645	647	22	creation	creation	NOUN
easat-7645	647	23	practices	practice	NOUN
easat-7645	647	24	,	,	PUNCT
easat-7645	647	25	brand	brand	NOUN
easat-7645	647	26	trust	trust	NOUN
easat-7645	647	27	and	and	CCONJ
easat-7645	647	28	brand	brand	NOUN
easat-7645	647	29	loyalty	loyalty	NOUN
easat-7645	647	30	,	,	PUNCT
easat-7645	647	31	"	"	PUNCT
easat-7645	647	32	computers	computer	NOUN
easat-7645	647	33	in	in	ADP
easat-7645	647	34	human	human	ADJ
easat-7645	647	35	behavior	behavior	NOUN
easat-7645	647	36	,	,	PUNCT
easat-7645	647	37	vol	vol	NOUN
easat-7645	647	38	.	.	PROPN
easat-7645	647	39	28	28	NUM
easat-7645	647	40	,	,	PUNCT
easat-7645	647	41	no	no	INTJ
easat-7645	647	42	.	.	NOUN
easat-7645	647	43	5	5	NUM
easat-7645	647	44	,	,	PUNCT
easat-7645	647	45	pp	pp	ADJ
easat-7645	647	46	.	.	PUNCT
easat-7645	648	1	1755	1755	NUM
easat-7645	648	2	-	-	SYM
easat-7645	648	3	1767	1767	NUM
easat-7645	648	4	,	,	PUNCT
easat-7645	648	5	2012	2012	NUM
easat-7645	648	6	.	.	PUNCT
easat-7645	649	1	https://doi.org/10.1016/j.chb.2012.04.016	https://doi.org/10.1016/j.chb.2012.04.016	X
easat-7645	650	1	[	[	X
easat-7645	650	2	57	57	NUM
easat-7645	650	3	]	]	PUNCT
easat-7645	650	4	w.	w.	PROPN
easat-7645	650	5	handayani	handayani	PROPN
easat-7645	650	6	et	et	PROPN
easat-7645	650	7	al	al	PROPN
easat-7645	650	8	.	.	PROPN
easat-7645	650	9	,	,	PUNCT
easat-7645	650	10	"	"	PUNCT
easat-7645	650	11	the	the	DET
easat-7645	650	12	effect	effect	NOUN
easat-7645	650	13	of	of	ADP
easat-7645	650	14	social	social	ADJ
easat-7645	650	15	media	medium	NOUN
easat-7645	650	16	marketing	marketing	NOUN
easat-7645	650	17	on	on	ADP
easat-7645	650	18	brand	brand	PROPN
easat-7645	650	19	trust	trust	PROPN
easat-7645	650	20	,	,	PUNCT
easat-7645	650	21	brand	brand	NOUN
easat-7645	650	22	equity	equity	NOUN
easat-7645	650	23	,	,	PUNCT
easat-7645	650	24	and	and	CCONJ
easat-7645	650	25	brand	brand	NOUN
easat-7645	650	26	loyalty	loyalty	NOUN
easat-7645	650	27	,	,	PUNCT
easat-7645	650	28	"	"	PUNCT
easat-7645	650	29	international	international	ADJ
easat-7645	650	30	journal	journal	NOUN
easat-7645	650	31	of	of	ADP
easat-7645	650	32	data	datum	NOUN
easat-7645	650	33	and	and	CCONJ
easat-7645	650	34	network	network	NOUN
easat-7645	650	35	science	science	NOUN
easat-7645	650	36	,	,	PUNCT
easat-7645	650	37	vol	vol	NOUN
easat-7645	650	38	.	.	PROPN
easat-7645	650	39	6	6	NUM
easat-7645	650	40	,	,	PUNCT
easat-7645	650	41	no	no	INTJ
easat-7645	650	42	.	.	NOUN
easat-7645	650	43	4	4	NUM
easat-7645	650	44	,	,	PUNCT
easat-7645	650	45	pp	pp	ADJ
easat-7645	650	46	.	.	PUNCT
easat-7645	651	1	961–972	961–972	NUM
easat-7645	651	2	2022	2022	NUM
easat-7645	651	3	.	.	PUNCT
easat-7645	652	1	https://doi.org/10.5267/j.ijdns.2022.1.015	https://doi.org/10.5267/j.ijdns.2022.1.015	PRON
easat-7645	653	1	[	[	X
easat-7645	653	2	58	58	NUM
easat-7645	653	3	]	]	PUNCT
easat-7645	653	4	m.	m.	NOUN
easat-7645	653	5	fetscherin	fetscherin	PROPN
easat-7645	653	6	and	and	CCONJ
easat-7645	653	7	d.	d.	PROPN
easat-7645	653	8	heinrich	heinrich	PROPN
easat-7645	653	9	,	,	PUNCT
easat-7645	653	10	"	"	PUNCT
easat-7645	653	11	consumer	consumer	NOUN
easat-7645	653	12	brand	brand	NOUN
easat-7645	653	13	relationships	relationship	NOUN
easat-7645	653	14	research	research	NOUN
easat-7645	653	15	:	:	PUNCT
easat-7645	653	16	a	a	DET
easat-7645	653	17	bibliometric	bibliometric	ADJ
easat-7645	653	18	citation	citation	NOUN
easat-7645	653	19	meta	meta	ADJ
easat-7645	653	20	-	-	PUNCT
easat-7645	653	21	analysis	analysis	NOUN
easat-7645	653	22	,	,	PUNCT
easat-7645	653	23	"	"	PUNCT
easat-7645	653	24	journal	journal	NOUN
easat-7645	653	25	of	of	ADP
easat-7645	653	26	business	business	NOUN
easat-7645	653	27	research	research	NOUN
easat-7645	653	28	,	,	PUNCT
easat-7645	653	29	vol	vol	NOUN
easat-7645	653	30	.	.	PROPN
easat-7645	654	1	68	68	NUM
easat-7645	654	2	,	,	PUNCT
easat-7645	654	3	no	no	INTJ
easat-7645	654	4	.	.	NOUN
easat-7645	654	5	2	2	NUM
easat-7645	654	6	,	,	PUNCT
easat-7645	654	7	pp	pp	ADJ
easat-7645	654	8	.	.	PUNCT
easat-7645	655	1	380	380	NUM
easat-7645	655	2	-	-	SYM
easat-7645	655	3	390	390	NUM
easat-7645	655	4	,	,	PUNCT
easat-7645	655	5	2015	2015	NUM
easat-7645	655	6	.	.	PUNCT
easat-7645	656	1	https://doi.org/10.1016/j.jbusres.2014.06.010	https://doi.org/10.1016/j.jbusres.2014.06.010	NOUN
easat-7645	656	2	[	[	X
easat-7645	656	3	59	59	NUM
easat-7645	656	4	]	]	PUNCT
easat-7645	656	5	j.	j.	PROPN
easat-7645	656	6	o.	o.	PROPN
easat-7645	656	7	jeon	jeon	PROPN
easat-7645	656	8	and	and	CCONJ
easat-7645	656	9	s.	s.	PROPN
easat-7645	656	10	baeck	baeck	PROPN
easat-7645	656	11	,	,	PUNCT
easat-7645	656	12	"	"	PUNCT
easat-7645	656	13	what	what	PRON
easat-7645	656	14	drives	drive	VERB
easat-7645	656	15	consumer	consumer	NOUN
easat-7645	656	16	’s	’s	PART
easat-7645	656	17	responses	response	NOUN
easat-7645	656	18	to	to	ADP
easat-7645	656	19	brand	brand	NOUN
easat-7645	656	20	crisis	crisis	NOUN
easat-7645	656	21	?	?	PUNCT
easat-7645	657	1	the	the	DET
easat-7645	657	2	moderating	moderate	VERB
easat-7645	657	3	roles	role	NOUN
easat-7645	657	4	of	of	ADP
easat-7645	657	5	brand	brand	NOUN
easat-7645	657	6	associations	association	NOUN
easat-7645	657	7	and	and	CCONJ
easat-7645	657	8	brand	brand	NOUN
easat-7645	657	9	-	-	PUNCT
easat-7645	657	10	customer	customer	NOUN
easat-7645	657	11	relationship	relationship	NOUN
easat-7645	657	12	strength	strength	NOUN
easat-7645	657	13	,	,	PUNCT
easat-7645	657	14	"	"	PUNCT
easat-7645	657	15	journal	journal	NOUN
easat-7645	657	16	of	of	ADP
easat-7645	657	17	product	product	NOUN
easat-7645	657	18	&	&	CCONJ
easat-7645	657	19	brand	brand	PROPN
easat-7645	657	20	management	management	PROPN
easat-7645	657	21	,	,	PUNCT
easat-7645	657	22	vol	vol	NOUN
easat-7645	657	23	.	.	PROPN
easat-7645	657	24	25	25	NUM
easat-7645	657	25	,	,	PUNCT
easat-7645	657	26	no	no	INTJ
easat-7645	657	27	.	.	NOUN
easat-7645	657	28	6	6	NUM
easat-7645	657	29	,	,	PUNCT
easat-7645	657	30	pp	pp	ADJ
easat-7645	657	31	.	.	PUNCT
easat-7645	658	1	550	550	NUM
easat-7645	658	2	-	-	SYM
easat-7645	658	3	567	567	NUM
easat-7645	658	4	,	,	PUNCT
easat-7645	658	5	2016	2016	NUM
easat-7645	658	6	.	.	PUNCT
easat-7645	659	1	https://doi.org/10.1108/jpbm-10-2014-0725	https://doi.org/10.1108/jpbm-10-2014-0725	PROPN
easat-7645	659	2	[	[	X
easat-7645	659	3	60	60	NUM
easat-7645	659	4	]	]	PUNCT
easat-7645	659	5	l.	l.	PROPN
easat-7645	659	6	matosas	matosas	PROPN
easat-7645	659	7	-	-	PUNCT
easat-7645	659	8	lópez	lópez	NOUN
easat-7645	659	9	,	,	PUNCT
easat-7645	659	10	"	"	PUNCT
easat-7645	659	11	the	the	DET
easat-7645	659	12	influence	influence	NOUN
easat-7645	659	13	of	of	ADP
easat-7645	659	14	brand	brand	NOUN
easat-7645	659	15	credibility	credibility	NOUN
easat-7645	659	16	and	and	CCONJ
easat-7645	659	17	brand	brand	NOUN
easat-7645	659	18	loyalty	loyalty	NOUN
easat-7645	659	19	on	on	ADP
easat-7645	659	20	customer	customer	NOUN
easat-7645	659	21	satisfaction	satisfaction	NOUN
easat-7645	659	22	and	and	CCONJ
easat-7645	659	23	continued	continued	ADJ
easat-7645	659	24	use	use	NOUN
easat-7645	659	25	intention	intention	NOUN
easat-7645	659	26	in	in	ADP
easat-7645	659	27	new	new	ADJ
easat-7645	659	28	voice	voice	NOUN
easat-7645	659	29	assistance	assistance	NOUN
easat-7645	659	30	services	service	NOUN
easat-7645	659	31	based	base	VERB
easat-7645	659	32	on	on	ADP
easat-7645	659	33	ai	ai	PROPN
easat-7645	659	34	,	,	PUNCT
easat-7645	659	35	"	"	PUNCT
easat-7645	659	36	journal	journal	NOUN
easat-7645	659	37	of	of	ADP
easat-7645	659	38	marketing	marketing	NOUN
easat-7645	659	39	analytics	analytic	NOUN
easat-7645	659	40	,	,	PUNCT
easat-7645	659	41	vol	vol	NOUN
easat-7645	659	42	.	.	PROPN
easat-7645	659	43	13	13	NUM
easat-7645	659	44	,	,	PUNCT
easat-7645	659	45	no	no	INTJ
easat-7645	659	46	.	.	NOUN
easat-7645	659	47	1	1	NUM
easat-7645	659	48	,	,	PUNCT
easat-7645	659	49	pp	pp	ADJ
easat-7645	659	50	.	.	PUNCT
easat-7645	660	1	180	180	NUM
easat-7645	660	2	-	-	PUNCT
easat-7645	660	3	201	201	NUM
easat-7645	660	4	,	,	PUNCT
easat-7645	660	5	2025	2025	NUM
easat-7645	660	6	.	.	PUNCT
easat-7645	661	1	https://doi.org/10.1057/s41270-023-00278-8	https://doi.org/10.1057/s41270-023-00278-8	PRON
easat-7645	662	1	[	[	X
easat-7645	662	2	61	61	NUM
easat-7645	662	3	]	]	PUNCT
easat-7645	662	4	p.	p.	NOUN
easat-7645	662	5	klaus	klaus	PROPN
easat-7645	662	6	and	and	CCONJ
easat-7645	662	7	j.	j.	PROPN
easat-7645	662	8	zaichkowsky	zaichkowsky	PROPN
easat-7645	662	9	,	,	PUNCT
easat-7645	662	10	"	"	PUNCT
easat-7645	662	11	ai	ai	VERB
easat-7645	662	12	voice	voice	NOUN
easat-7645	662	13	bots	bot	NOUN
easat-7645	662	14	:	:	PUNCT
easat-7645	662	15	a	a	DET
easat-7645	662	16	services	service	NOUN
easat-7645	662	17	marketing	marketing	NOUN
easat-7645	662	18	research	research	NOUN
easat-7645	662	19	agenda	agenda	NOUN
easat-7645	662	20	,	,	PUNCT
easat-7645	662	21	"	"	PUNCT
easat-7645	662	22	journal	journal	NOUN
easat-7645	662	23	of	of	ADP
easat-7645	662	24	services	service	NOUN
easat-7645	662	25	marketing	marketing	NOUN
easat-7645	662	26	,	,	PUNCT
easat-7645	662	27	vol	vol	NOUN
easat-7645	662	28	.	.	PROPN
easat-7645	662	29	34	34	NUM
easat-7645	662	30	,	,	PUNCT
easat-7645	662	31	no	no	INTJ
easat-7645	662	32	.	.	NOUN
easat-7645	662	33	3	3	NUM
easat-7645	662	34	,	,	PUNCT
easat-7645	662	35	pp	pp	ADJ
easat-7645	662	36	.	.	PUNCT
easat-7645	662	37	389	389	NUM
easat-7645	662	38	-	-	SYM
easat-7645	662	39	398	398	NUM
easat-7645	662	40	,	,	PUNCT
easat-7645	662	41	2020	2020	NUM
easat-7645	662	42	.	.	PUNCT
easat-7645	663	1	https://doi.org/10.1108/jsm-01-2019-0043	https://doi.org/10.1108/jsm-01-2019-0043	X
easat-7645	664	1	[	[	X
easat-7645	664	2	62	62	NUM
easat-7645	664	3	]	]	PUNCT
easat-7645	664	4	v.	v.	ADP
easat-7645	664	5	gautam	gautam	PROPN
easat-7645	664	6	and	and	CCONJ
easat-7645	664	7	v.	v.	ADP
easat-7645	664	8	sharma	sharma	PROPN
easat-7645	664	9	,	,	PUNCT
easat-7645	664	10	"	"	PUNCT
easat-7645	664	11	the	the	DET
easat-7645	664	12	mediating	mediate	VERB
easat-7645	664	13	role	role	NOUN
easat-7645	664	14	of	of	ADP
easat-7645	664	15	customer	customer	NOUN
easat-7645	664	16	relationship	relationship	NOUN
easat-7645	664	17	on	on	ADP
easat-7645	664	18	the	the	DET
easat-7645	664	19	social	social	ADJ
easat-7645	664	20	media	medium	NOUN
easat-7645	664	21	marketing	marketing	NOUN
easat-7645	664	22	and	and	CCONJ
easat-7645	664	23	purchase	purchase	NOUN
easat-7645	664	24	intention	intention	NOUN
easat-7645	664	25	relationship	relationship	NOUN
easat-7645	664	26	with	with	ADP
easat-7645	664	27	special	special	ADJ
easat-7645	664	28	reference	reference	NOUN
easat-7645	664	29	to	to	ADP
easat-7645	664	30	luxury	luxury	NOUN
easat-7645	664	31	fashion	fashion	NOUN
easat-7645	664	32	brands	brand	NOUN
easat-7645	664	33	,	,	PUNCT
easat-7645	664	34	"	"	PUNCT
easat-7645	664	35	journal	journal	NOUN
easat-7645	664	36	of	of	ADP
easat-7645	664	37	promotion	promotion	NOUN
easat-7645	664	38	management	management	NOUN
easat-7645	664	39	,	,	PUNCT
easat-7645	664	40	vol	vol	NOUN
easat-7645	664	41	.	.	PROPN
easat-7645	664	42	23	23	NUM
easat-7645	664	43	,	,	PUNCT
easat-7645	664	44	no	no	INTJ
easat-7645	664	45	.	.	NOUN
easat-7645	664	46	6	6	NUM
easat-7645	664	47	,	,	PUNCT
easat-7645	664	48	pp	pp	ADJ
easat-7645	664	49	.	.	PUNCT
easat-7645	664	50	872	872	NUM
easat-7645	664	51	-	-	SYM
easat-7645	664	52	888	888	NUM
easat-7645	664	53	,	,	PUNCT
easat-7645	664	54	2017	2017	NUM
easat-7645	664	55	.	.	PUNCT
easat-7645	665	1	https://doi.org/10.1080/10496491.2017.1323262	https://doi.org/10.1080/10496491.2017.1323262	PUNCT
easat-7645	666	1	[	[	X
easat-7645	666	2	63	63	NUM
easat-7645	666	3	]	]	PUNCT
easat-7645	666	4	a.	a.	PROPN
easat-7645	666	5	s.	s.	PROPN
easat-7645	666	6	bergner	bergner	PROPN
easat-7645	666	7	,	,	PUNCT
easat-7645	666	8	c.	c.	PROPN
easat-7645	666	9	hildebrand	hildebrand	PROPN
easat-7645	666	10	,	,	PUNCT
easat-7645	666	11	and	and	CCONJ
easat-7645	666	12	g.	g.	PROPN
easat-7645	666	13	häubl	häubl	PROPN
easat-7645	666	14	,	,	PUNCT
easat-7645	666	15	"	"	PUNCT
easat-7645	666	16	machine	machine	NOUN
easat-7645	666	17	talk	talk	NOUN
easat-7645	666	18	:	:	PUNCT
easat-7645	666	19	how	how	SCONJ
easat-7645	666	20	verbal	verbal	ADJ
easat-7645	666	21	embodiment	embodiment	NOUN
easat-7645	666	22	in	in	ADP
easat-7645	666	23	conversational	conversational	ADJ
easat-7645	666	24	ai	ai	PROPN
easat-7645	666	25	shapes	shape	NOUN
easat-7645	666	26	consumer	consumer	NOUN
easat-7645	666	27	–	–	PUNCT
easat-7645	666	28	brand	brand	NOUN
easat-7645	666	29	relationships	relationship	NOUN
easat-7645	666	30	,	,	PUNCT
easat-7645	666	31	"	"	PUNCT
easat-7645	666	32	journal	journal	NOUN
easat-7645	666	33	of	of	ADP
easat-7645	666	34	consumer	consumer	NOUN
easat-7645	666	35	research	research	NOUN
easat-7645	666	36	,	,	PUNCT
easat-7645	666	37	vol	vol	NOUN
easat-7645	666	38	.	.	PROPN
easat-7645	666	39	50	50	NUM
easat-7645	666	40	,	,	PUNCT
easat-7645	666	41	no	no	INTJ
easat-7645	666	42	.	.	NOUN
easat-7645	666	43	4	4	NUM
easat-7645	666	44	,	,	PUNCT
easat-7645	666	45	pp	pp	ADJ
easat-7645	666	46	.	.	PUNCT
easat-7645	666	47	742	742	NUM
easat-7645	666	48	-	-	SYM
easat-7645	666	49	764	764	NUM
easat-7645	666	50	,	,	PUNCT
easat-7645	666	51	2023	2023	NUM
easat-7645	666	52	.	.	PUNCT
easat-7645	667	1	https://doi.org/10.1093/jcr/ucad014	https://doi.org/10.1093/jcr/ucad014	PROPN
easat-7645	668	1	[	[	X
easat-7645	668	2	64	64	NUM
easat-7645	668	3	]	]	PUNCT
easat-7645	668	4	j.	j.	PROPN
easat-7645	668	5	hwang	hwang	PROPN
easat-7645	668	6	,	,	PUNCT
easat-7645	668	7	j.	j.	PROPN
easat-7645	668	8	y.	y.	PROPN
easat-7645	668	9	j.	j.	PROPN
easat-7645	668	10	choe	choe	PROPN
easat-7645	668	11	,	,	PUNCT
easat-7645	668	12	h.	h.	PROPN
easat-7645	668	13	m.	m.	PROPN
easat-7645	668	14	kim	kim	PROPN
easat-7645	668	15	,	,	PUNCT
easat-7645	668	16	and	and	CCONJ
easat-7645	668	17	j.	j.	PROPN
easat-7645	668	18	j.	j.	PROPN
easat-7645	668	19	kim	kim	PROPN
easat-7645	668	20	,	,	PUNCT
easat-7645	668	21	"	"	PUNCT
easat-7645	668	22	the	the	DET
easat-7645	668	23	antecedents	antecedent	NOUN
easat-7645	668	24	and	and	CCONJ
easat-7645	668	25	consequences	consequence	NOUN
easat-7645	668	26	of	of	ADP
easat-7645	668	27	memorable	memorable	ADJ
easat-7645	668	28	brand	brand	NOUN
easat-7645	668	29	experience	experience	NOUN
easat-7645	668	30	:	:	PUNCT
easat-7645	668	31	human	human	ADJ
easat-7645	668	32	baristas	barista	NOUN
easat-7645	668	33	versus	versus	ADP
easat-7645	668	34	robot	robot	NOUN
easat-7645	668	35	baristas	barista	NOUN
easat-7645	668	36	,	,	PUNCT
easat-7645	668	37	"	"	PUNCT
easat-7645	668	38	journal	journal	NOUN
easat-7645	668	39	of	of	ADP
easat-7645	668	40	hospitality	hospitality	NOUN
easat-7645	668	41	and	and	CCONJ
easat-7645	668	42	tourism	tourism	NOUN
easat-7645	668	43	management	management	NOUN
easat-7645	668	44	,	,	PUNCT
easat-7645	668	45	vol	vol	NOUN
easat-7645	668	46	.	.	PROPN
easat-7645	668	47	48	48	NUM
easat-7645	668	48	,	,	PUNCT
easat-7645	668	49	pp	pp	ADJ
easat-7645	668	50	.	.	PUNCT
easat-7645	669	1	561	561	NUM
easat-7645	669	2	-	-	SYM
easat-7645	669	3	571	571	NUM
easat-7645	669	4	,	,	PUNCT
easat-7645	669	5	2021	2021	NUM
easat-7645	669	6	.	.	PUNCT
easat-7645	670	1	https://doi.org/10.1016/j.jhtm.2021.08.013	https://doi.org/10.1016/j.jhtm.2021.08.013	NOUN
easat-7645	670	2	[	[	X
easat-7645	670	3	65	65	NUM
easat-7645	670	4	]	]	X
easat-7645	670	5	j.	j.	PROPN
easat-7645	670	6	spajić	spajić	PROPN
easat-7645	670	7	,	,	PUNCT
easat-7645	670	8	k.	k.	PROPN
easat-7645	670	9	mitrović	mitrović	PROPN
easat-7645	670	10	,	,	PUNCT
easat-7645	670	11	d.	d.	PROPN
easat-7645	670	12	lalić	lalić	PROPN
easat-7645	670	13	,	,	PUNCT
easat-7645	670	14	b.	b.	PROPN
easat-7645	670	15	milić	milić	PROPN
easat-7645	670	16	,	,	PUNCT
easat-7645	670	17	and	and	CCONJ
easat-7645	670	18	d.	d.	PROPN
easat-7645	670	19	bošković	bošković	PROPN
easat-7645	670	20	,	,	PUNCT
easat-7645	670	21	"	"	PUNCT
easat-7645	670	22	personalized	personalized	ADJ
easat-7645	670	23	brand	brand	NOUN
easat-7645	670	24	experience	experience	NOUN
easat-7645	670	25	in	in	ADP
easat-7645	670	26	metaverse	metaverse	NOUN
easat-7645	670	27	,	,	PUNCT
easat-7645	670	28	"	"	PUNCT
easat-7645	670	29	in	in	ADP
easat-7645	670	30	proceedings	proceeding	NOUN
easat-7645	670	31	of	of	ADP
easat-7645	670	32	the	the	DET
easat-7645	670	33	10th	10th	ADJ
easat-7645	670	34	international	international	ADJ
easat-7645	670	35	conference	conference	NOUN
easat-7645	670	36	on	on	ADP
easat-7645	670	37	mass	mass	ADJ
easat-7645	670	38	customization	customization	NOUN
easat-7645	670	39	and	and	CCONJ
easat-7645	670	40	personalization	personalization	NOUN
easat-7645	670	41	–	–	PUNCT
easat-7645	670	42	community	community	NOUN
easat-7645	670	43	of	of	ADP
easat-7645	670	44	europe	europe	PROPN
easat-7645	670	45	(	(	PUNCT
easat-7645	670	46	mcpce	mcpce	ADJ
easat-7645	670	47	2022	2022	NUM
easat-7645	670	48	)	)	PUNCT
easat-7645	670	49	,	,	PUNCT
easat-7645	670	50	pp	pp	ADP
easat-7645	670	51	.	.	PUNCT
easat-7645	671	1	158–166	158–166	NUM
easat-7645	671	2	,	,	PUNCT
easat-7645	671	3	2022	2022	NUM
easat-7645	671	4	.	.	PUNCT
easat-7645	672	1	https://mcp-ce.org/wp-content/uploads/2022/10/25.pdf	https://mcp-ce.org/wp-content/uploads/2022/10/25.pdf	NOUN
easat-7645	672	2	2022	2022	NUM
easat-7645	672	3	.	.	PUNCT
easat-7645	673	1	[	[	X
easat-7645	673	2	66	66	NUM
easat-7645	673	3	]	]	PUNCT
easat-7645	673	4	r.	r.	PROPN
easat-7645	673	5	vongurai	vongurai	PROPN
easat-7645	673	6	,	,	PUNCT
easat-7645	673	7	"	"	PUNCT
easat-7645	673	8	factors	factor	NOUN
easat-7645	673	9	influencing	influence	VERB
easat-7645	673	10	experiential	experiential	ADJ
easat-7645	673	11	value	value	NOUN
easat-7645	673	12	toward	toward	ADP
easat-7645	673	13	using	use	VERB
easat-7645	673	14	cosmetic	cosmetic	ADJ
easat-7645	673	15	ar	ar	PROPN
easat-7645	673	16	try	try	VERB
easat-7645	673	17	-	-	PUNCT
easat-7645	673	18	on	on	ADP
easat-7645	673	19	feature	feature	NOUN
easat-7645	673	20	in	in	ADP
easat-7645	673	21	thailand	thailand	PROPN
easat-7645	673	22	,	,	PUNCT
easat-7645	673	23	"	"	PUNCT
easat-7645	673	24	journal	journal	NOUN
easat-7645	673	25	of	of	ADP
easat-7645	673	26	distribution	distribution	NOUN
easat-7645	673	27	science	science	NOUN
easat-7645	673	28	,	,	PUNCT
easat-7645	673	29	vol	vol	NOUN
easat-7645	673	30	.	.	PROPN
easat-7645	673	31	19	19	NUM
easat-7645	673	32	,	,	PUNCT
easat-7645	673	33	no	no	INTJ
easat-7645	673	34	.	.	NOUN
easat-7645	673	35	1	1	NUM
easat-7645	673	36	,	,	PUNCT
easat-7645	673	37	pp	pp	ADJ
easat-7645	673	38	.	.	PUNCT
easat-7645	674	1	75	75	NUM
easat-7645	674	2	-	-	SYM
easat-7645	674	3	87	87	NUM
easat-7645	674	4	,	,	PUNCT
easat-7645	674	5	2021	2021	NUM
easat-7645	674	6	.	.	PUNCT
easat-7645	675	1	https://doi.org/10.15722/jds.19.1.202101.75	https://doi.org/10.15722/jds.19.1.202101.75	X
easat-7645	676	1	[	[	X
easat-7645	676	2	67	67	NUM
easat-7645	676	3	]	]	PUNCT
easat-7645	676	4	s.	s.	PROPN
easat-7645	676	5	r.	r.	PROPN
easat-7645	676	6	chandukala	chandukala	PROPN
easat-7645	676	7	,	,	PUNCT
easat-7645	676	8	k.	k.	PROPN
easat-7645	676	9	s.	s.	PROPN
easat-7645	676	10	reddy	reddy	PROPN
easat-7645	676	11	,	,	PUNCT
easat-7645	676	12	and	and	CCONJ
easat-7645	676	13	y.-c	y.-c	PROPN
easat-7645	676	14	.	.	PUNCT
easat-7645	677	1	tan	tan	PROPN
easat-7645	677	2	,	,	PUNCT
easat-7645	677	3	"	"	PUNCT
easat-7645	677	4	how	how	SCONJ
easat-7645	677	5	augmented	augment	VERB
easat-7645	677	6	reality	reality	NOUN
easat-7645	677	7	can	can	AUX
easat-7645	677	8	-	-	PUNCT
easat-7645	677	9	and	and	CCONJ
easat-7645	677	10	can't	can't	AUX
easat-7645	677	11	-	-	PUNCT
easat-7645	677	12	help	help	VERB
easat-7645	677	13	your	your	PRON
easat-7645	677	14	brand	brand	NOUN
easat-7645	677	15	,	,	PUNCT
easat-7645	677	16	"	"	PUNCT
easat-7645	677	17	2022	2022	NUM
easat-7645	677	18	.	.	PUNCT
easat-7645	678	1	[	[	X
easat-7645	678	2	68	68	NUM
easat-7645	678	3	]	]	PUNCT
easat-7645	678	4	m.	m.	PROPN
easat-7645	678	5	f.	f.	PROPN
easat-7645	678	6	shahzad	shahzad	PROPN
easat-7645	678	7	,	,	PUNCT
easat-7645	678	8	s.	s.	PROPN
easat-7645	678	9	xu	xu	PROPN
easat-7645	678	10	,	,	PUNCT
easat-7645	678	11	x.	x.	PUNCT
easat-7645	678	12	an	an	X
easat-7645	678	13	,	,	PUNCT
easat-7645	678	14	and	and	CCONJ
easat-7645	678	15	i.	i.	PROPN
easat-7645	678	16	javed	javed	PROPN
easat-7645	678	17	,	,	PUNCT
easat-7645	678	18	"	"	PUNCT
easat-7645	678	19	assessing	assess	VERB
easat-7645	678	20	the	the	DET
easat-7645	678	21	impact	impact	NOUN
easat-7645	678	22	of	of	ADP
easat-7645	678	23	ai	ai	ADJ
easat-7645	678	24	-	-	PUNCT
easat-7645	678	25	chatbot	chatbot	NOUN
easat-7645	678	26	service	service	NOUN
easat-7645	678	27	quality	quality	NOUN
easat-7645	678	28	on	on	ADP
easat-7645	678	29	user	user	NOUN
easat-7645	678	30	e	e	NOUN
easat-7645	678	31	-	-	NOUN
easat-7645	678	32	brand	brand	ADJ
easat-7645	678	33	loyalty	loyalty	NOUN
easat-7645	678	34	through	through	ADP
easat-7645	678	35	chatbot	chatbot	NOUN
easat-7645	678	36	user	user	PROPN
easat-7645	678	37	trust	trust	PROPN
easat-7645	678	38	,	,	PUNCT
easat-7645	678	39	experience	experience	NOUN
easat-7645	678	40	and	and	CCONJ
easat-7645	678	41	electronic	electronic	ADJ
easat-7645	678	42	word	word	NOUN
easat-7645	678	43	of	of	ADP
easat-7645	678	44	mouth	mouth	NOUN
easat-7645	678	45	,	,	PUNCT
easat-7645	678	46	"	"	PUNCT
easat-7645	678	47	journal	journal	NOUN
easat-7645	678	48	of	of	ADP
easat-7645	678	49	retailing	retailing	NOUN
easat-7645	678	50	and	and	CCONJ
easat-7645	678	51	consumer	consumer	NOUN
easat-7645	678	52	services	service	NOUN
easat-7645	678	53	,	,	PUNCT
easat-7645	678	54	vol	vol	NOUN
easat-7645	678	55	.	.	PROPN
easat-7645	678	56	79	79	NUM
easat-7645	678	57	,	,	PUNCT
easat-7645	678	58	p.	p.	NOUN
easat-7645	678	59	103867	103867	NUM
easat-7645	678	60	,	,	PUNCT
easat-7645	678	61	2024	2024	NUM
easat-7645	678	62	.	.	PUNCT
easat-7645	679	1	https://doi.org/10.1016/j.jretconser.2024.103867	https://doi.org/10.1016/j.jretconser.2024.103867	VERB
easat-7645	679	2	[	[	X
easat-7645	679	3	69	69	NUM
easat-7645	679	4	]	]	PUNCT
easat-7645	679	5	r.	r.	PROPN
easat-7645	679	6	hasan	hasan	PROPN
easat-7645	679	7	,	,	PUNCT
easat-7645	679	8	r.	r.	PROPN
easat-7645	679	9	shams	sham	NOUN
easat-7645	679	10	,	,	PUNCT
easat-7645	679	11	and	and	CCONJ
easat-7645	679	12	m.	m.	PROPN
easat-7645	679	13	rahman	rahman	PROPN
easat-7645	679	14	,	,	PUNCT
easat-7645	679	15	"	"	PUNCT
easat-7645	679	16	consumer	consumer	NOUN
easat-7645	679	17	trust	trust	NOUN
easat-7645	679	18	and	and	CCONJ
easat-7645	679	19	perceived	perceive	VERB
easat-7645	679	20	risk	risk	NOUN
easat-7645	679	21	for	for	ADP
easat-7645	679	22	voice	voice	NOUN
easat-7645	679	23	-	-	PUNCT
easat-7645	679	24	controlled	control	VERB
easat-7645	679	25	artificial	artificial	ADJ
easat-7645	679	26	intelligence	intelligence	NOUN
easat-7645	679	27	:	:	PUNCT
easat-7645	679	28	the	the	DET
easat-7645	679	29	case	case	NOUN
easat-7645	679	30	of	of	ADP
easat-7645	679	31	siri	siri	NOUN
easat-7645	679	32	,	,	PUNCT
easat-7645	679	33	"	"	PUNCT
easat-7645	679	34	journal	journal	NOUN
easat-7645	679	35	of	of	ADP
easat-7645	679	36	business	business	NOUN
easat-7645	679	37	research	research	NOUN
easat-7645	679	38	,	,	PUNCT
easat-7645	679	39	vol	vol	NOUN
easat-7645	679	40	.	.	PROPN
easat-7645	680	1	131	131	NUM
easat-7645	680	2	,	,	PUNCT
easat-7645	680	3	pp	pp	ADJ
easat-7645	680	4	.	.	PUNCT
easat-7645	681	1	591	591	NUM
easat-7645	681	2	-	-	SYM
easat-7645	681	3	597	597	NUM
easat-7645	681	4	,	,	PUNCT
easat-7645	681	5	2021	2021	NUM
easat-7645	681	6	.	.	PUNCT
easat-7645	681	7	https://doi.org/10.1016/j.jbusres.2020.12.012	https://doi.org/10.1016/j.jbusres.2020.12.012	PROPN
easat-7645	682	1	[	[	X
easat-7645	682	2	70	70	NUM
easat-7645	682	3	]	]	X
easat-7645	682	4	v.	v.	PROPN
easat-7645	682	5	jham	jham	PROPN
easat-7645	682	6	,	,	PUNCT
easat-7645	682	7	g.	g.	PROPN
easat-7645	682	8	malhotra	malhotra	PROPN
easat-7645	682	9	,	,	PUNCT
easat-7645	682	10	and	and	CCONJ
easat-7645	682	11	n.	n.	PROPN
easat-7645	682	12	sehgal	sehgal	PROPN
easat-7645	682	13	,	,	PUNCT
easat-7645	682	14	"	"	PUNCT
easat-7645	682	15	consumer	consumer	NOUN
easat-7645	682	16	-	-	PUNCT
easat-7645	682	17	brand	brand	NOUN
easat-7645	682	18	relationships	relationship	NOUN
easat-7645	682	19	with	with	ADP
easat-7645	682	20	ai	ai	PRON
easat-7645	682	21	anthropomorphic	anthropomorphic	ADJ
easat-7645	682	22	assistant	assistant	NOUN
easat-7645	682	23	:	:	PUNCT
easat-7645	682	24	role	role	NOUN
easat-7645	682	25	of	of	ADP
easat-7645	682	26	product	product	NOUN
easat-7645	682	27	usage	usage	NOUN
easat-7645	682	28	barrier	barrier	NOUN
easat-7645	682	29	,	,	PUNCT
easat-7645	682	30	psychological	psychological	ADJ
easat-7645	682	31	distance	distance	NOUN
easat-7645	682	32	and	and	CCONJ
easat-7645	682	33	trust	trust	NOUN
easat-7645	682	34	,	,	PUNCT
easat-7645	682	35	"	"	PUNCT
easat-7645	682	36	the	the	DET
easat-7645	682	37	international	international	ADJ
easat-7645	682	38	review	review	NOUN
easat-7645	682	39	of	of	ADP
easat-7645	682	40	retail	retail	NOUN
easat-7645	682	41	,	,	PUNCT
easat-7645	682	42	distribution	distribution	NOUN
easat-7645	682	43	and	and	CCONJ
easat-7645	682	44	consumer	consumer	NOUN
easat-7645	682	45	research	research	NOUN
easat-7645	682	46	,	,	PUNCT
easat-7645	682	47	vol	vol	NOUN
easat-7645	682	48	.	.	PROPN
easat-7645	682	49	33	33	NUM
easat-7645	682	50	,	,	PUNCT
easat-7645	682	51	no	no	INTJ
easat-7645	682	52	.	.	NOUN
easat-7645	682	53	2	2	NUM
easat-7645	682	54	,	,	PUNCT
easat-7645	682	55	pp	pp	ADJ
easat-7645	682	56	.	.	PUNCT
easat-7645	683	1	117	117	NUM
easat-7645	683	2	-	-	SYM
easat-7645	683	3	133	133	NUM
easat-7645	683	4	,	,	PUNCT
easat-7645	683	5	2023	2023	NUM
easat-7645	683	6	.	.	PUNCT
easat-7645	684	1	https://doi.org/10.1080/09593969.2023.2178023	https://doi.org/10.1080/09593969.2023.2178023	X
easat-7645	685	1	[	[	X
easat-7645	685	2	71	71	NUM
easat-7645	685	3	]	]	X
easat-7645	685	4	n.	n.	PROPN
easat-7645	685	5	ameen	ameen	PROPN
easat-7645	685	6	,	,	PUNCT
easat-7645	685	7	a.	a.	NOUN
easat-7645	685	8	tarhini	tarhini	NOUN
easat-7645	685	9	,	,	PUNCT
easat-7645	685	10	a.	a.	NOUN
easat-7645	685	11	reppel	reppel	NOUN
easat-7645	685	12	,	,	PUNCT
easat-7645	685	13	and	and	CCONJ
easat-7645	685	14	a.	a.	PROPN
easat-7645	685	15	anand	anand	PROPN
easat-7645	685	16	,	,	PUNCT
easat-7645	685	17	"	"	PUNCT
easat-7645	685	18	customer	customer	NOUN
easat-7645	685	19	experiences	experience	NOUN
easat-7645	685	20	in	in	ADP
easat-7645	685	21	the	the	DET
easat-7645	685	22	age	age	NOUN
easat-7645	685	23	of	of	ADP
easat-7645	685	24	artificial	artificial	ADJ
easat-7645	685	25	intelligence	intelligence	NOUN
easat-7645	685	26	,	,	PUNCT
easat-7645	685	27	"	"	PUNCT
easat-7645	685	28	computers	computer	NOUN
easat-7645	685	29	in	in	ADP
easat-7645	685	30	human	human	ADJ
easat-7645	685	31	behavior	behavior	NOUN
easat-7645	685	32	,	,	PUNCT
easat-7645	685	33	vol	vol	NOUN
easat-7645	685	34	.	.	PROPN
easat-7645	685	35	114	114	NUM
easat-7645	685	36	,	,	PUNCT
easat-7645	685	37	p.	p.	NOUN
easat-7645	685	38	106548	106548	NUM
easat-7645	685	39	,	,	PUNCT
easat-7645	685	40	2021	2021	NUM
easat-7645	685	41	.	.	PUNCT
easat-7645	685	42	https://doi.org/10.1016/j.chb.2020.106548	https://doi.org/10.1016/j.chb.2020.106548	PUNCT
easat-7645	686	1	[	[	X
easat-7645	686	2	72	72	NUM
easat-7645	686	3	]	]	X
easat-7645	686	4	r.	r.	PROPN
easat-7645	686	5	m.	m.	PROPN
easat-7645	686	6	morgan	morgan	PROPN
easat-7645	686	7	and	and	CCONJ
easat-7645	686	8	s.	s.	PROPN
easat-7645	686	9	d.	d.	PROPN
easat-7645	686	10	hunt	hunt	PROPN
easat-7645	686	11	,	,	PUNCT
easat-7645	686	12	"	"	PUNCT
easat-7645	686	13	the	the	DET
easat-7645	686	14	commitment	commitment	NOUN
easat-7645	686	15	-	-	PUNCT
easat-7645	686	16	trust	trust	NOUN
easat-7645	686	17	theory	theory	NOUN
easat-7645	686	18	of	of	ADP
easat-7645	686	19	relationship	relationship	NOUN
easat-7645	686	20	marketing	marketing	NOUN
easat-7645	686	21	,	,	PUNCT
easat-7645	686	22	"	"	PUNCT
easat-7645	686	23	journal	journal	NOUN
easat-7645	686	24	of	of	ADP
easat-7645	686	25	marketing	marketing	NOUN
easat-7645	686	26	,	,	PUNCT
easat-7645	686	27	vol	vol	NOUN
easat-7645	686	28	.	.	PROPN
easat-7645	687	1	58	58	NUM
easat-7645	687	2	,	,	PUNCT
easat-7645	687	3	no	no	INTJ
easat-7645	687	4	.	.	NOUN
easat-7645	687	5	3	3	NUM
easat-7645	687	6	,	,	PUNCT
easat-7645	687	7	pp	pp	ADJ
easat-7645	687	8	.	.	PUNCT
easat-7645	688	1	20	20	NUM
easat-7645	688	2	-	-	SYM
easat-7645	688	3	38	38	NUM
easat-7645	688	4	,	,	PUNCT
easat-7645	688	5	1994	1994	NUM
easat-7645	688	6	.	.	PUNCT
easat-7645	689	1	https://doi.org/10.1177/002224299405800302	https://doi.org/10.1177/002224299405800302	X
easat-7645	690	1	[	[	X
easat-7645	690	2	73	73	NUM
easat-7645	690	3	]	]	PUNCT
easat-7645	690	4	j.	j.	PROPN
easat-7645	690	5	nalivaikė	nalivaikė	PROPN
easat-7645	690	6	and	and	CCONJ
easat-7645	690	7	g.	g.	PROPN
easat-7645	690	8	miliukaitė	miliukaitė	PROPN
easat-7645	690	9	,	,	PUNCT
easat-7645	690	10	"	"	PUNCT
easat-7645	690	11	influence	influence	NOUN
easat-7645	690	12	of	of	ADP
easat-7645	690	13	ai	ai	ADJ
easat-7645	690	14	-	-	PUNCT
easat-7645	690	15	generated	generate	VERB
easat-7645	690	16	avatars	avatar	NOUN
easat-7645	690	17	on	on	ADP
easat-7645	690	18	consumer	consumer	NOUN
easat-7645	690	19	trust	trust	NOUN
easat-7645	690	20	in	in	ADP
easat-7645	690	21	the	the	DET
easat-7645	690	22	brand	brand	NOUN
easat-7645	690	23	,	,	PUNCT
easat-7645	690	24	"	"	PUNCT
easat-7645	690	25	in	in	ADP
easat-7645	690	26	new	new	ADJ
easat-7645	690	27	trends	trend	NOUN
easat-7645	690	28	in	in	ADP
easat-7645	690	29	contemporary	contemporary	ADJ
easat-7645	690	30	economics	economic	NOUN
easat-7645	690	31	,	,	PUNCT
easat-7645	690	32	business	business	NOUN
easat-7645	690	33	and	and	CCONJ
easat-7645	690	34	management	management	NOUN
easat-7645	690	35	,	,	PUNCT
easat-7645	690	36	"	"	PUNCT
easat-7645	690	37	in	in	ADP
easat-7645	690	38	selected	select	VERB
easat-7645	690	39	proceedings	proceeding	NOUN
easat-7645	690	40	of	of	ADP
easat-7645	690	41	the	the	DET
easat-7645	690	42	14th	14th	ADJ
easat-7645	690	43	international	international	ADJ
easat-7645	690	44	scientific	scientific	ADJ
easat-7645	690	45	conference	conference	NOUN
easat-7645	690	46	“	"	PUNCT
easat-7645	690	47	business	business	NOUN
easat-7645	690	48	and	and	CCONJ
easat-7645	690	49	management	management	NOUN
easat-7645	690	50	2024	2024	NUM
easat-7645	690	51	”	"	PUNCT
easat-7645	690	52	,	,	PUNCT
easat-7645	690	53	pp	pp	ADJ
easat-7645	690	54	.	.	PUNCT
easat-7645	691	1	601–610	601–610	NUM
easat-7645	691	2	,	,	PUNCT
easat-7645	691	3	2024	2024	NUM
easat-7645	691	4	.	.	PUNCT
easat-7645	692	1	https://doi.org/10.3846/bm.2024.1191	https://doi.org/10.3846/bm.2024.1191	PROPN
easat-7645	692	2	,	,	PUNCT
easat-7645	692	3	2024	2024	NUM
easat-7645	692	4	.	.	PUNCT
easat-7645	693	1	[	[	X
easat-7645	693	2	74	74	NUM
easat-7645	693	3	]	]	PUNCT
easat-7645	693	4	a.	a.	NOUN
easat-7645	693	5	n.	n.	NOUN
easat-7645	693	6	giovanis	giovanis	PROPN
easat-7645	693	7	and	and	CCONJ
easat-7645	693	8	p.	p.	PROPN
easat-7645	693	9	athanasopoulou	athanasopoulou	PROPN
easat-7645	693	10	,	,	PUNCT
easat-7645	693	11	"	"	PUNCT
easat-7645	693	12	consumer	consumer	NOUN
easat-7645	693	13	-	-	PUNCT
easat-7645	693	14	brand	brand	NOUN
easat-7645	693	15	relationships	relationship	NOUN
easat-7645	693	16	and	and	CCONJ
easat-7645	693	17	brand	brand	NOUN
easat-7645	693	18	loyalty	loyalty	NOUN
easat-7645	693	19	in	in	ADP
easat-7645	693	20	technology	technology	NOUN
easat-7645	693	21	-	-	PUNCT
easat-7645	693	22	mediated	mediate	VERB
easat-7645	693	23	services	service	NOUN
easat-7645	693	24	,	,	PUNCT
easat-7645	693	25	"	"	PUNCT
easat-7645	693	26	journal	journal	NOUN
easat-7645	693	27	of	of	ADP
easat-7645	693	28	retailing	retailing	NOUN
easat-7645	693	29	and	and	CCONJ
easat-7645	693	30	consumer	consumer	NOUN
easat-7645	693	31	services	service	NOUN
easat-7645	693	32	,	,	PUNCT
easat-7645	693	33	vol	vol	NOUN
easat-7645	693	34	.	.	PROPN
easat-7645	693	35	40	40	NUM
easat-7645	693	36	,	,	PUNCT
easat-7645	693	37	pp	pp	ADJ
easat-7645	693	38	.	.	PUNCT
easat-7645	694	1	287	287	NUM
easat-7645	694	2	-	-	SYM
easat-7645	694	3	294	294	NUM
easat-7645	694	4	,	,	PUNCT
easat-7645	694	5	2018	2018	NUM
easat-7645	694	6	.	.	PUNCT
easat-7645	695	1	https://doi.org/10.1016/j.jretconser.2017.03.003	https://doi.org/10.1016/j.jretconser.2017.03.003	ADJ
easat-7645	695	2	[	[	X
easat-7645	695	3	75	75	NUM
easat-7645	695	4	]	]	PUNCT
easat-7645	695	5	e.	e.	PROPN
easat-7645	695	6	s.	s.	PROPN
easat-7645	695	7	quaye	quaye	PROPN
easat-7645	695	8	,	,	PUNCT
easat-7645	695	9	c.	c.	PROPN
easat-7645	695	10	taoana	taoana	PROPN
easat-7645	695	11	,	,	PUNCT
easat-7645	695	12	r.	r.	PROPN
easat-7645	695	13	abratt	abratt	PROPN
easat-7645	695	14	,	,	PUNCT
easat-7645	695	15	and	and	CCONJ
easat-7645	695	16	p.	p.	PROPN
easat-7645	695	17	anabila	anabila	PROPN
easat-7645	695	18	,	,	PUNCT
easat-7645	695	19	"	"	PUNCT
easat-7645	695	20	customer	customer	NOUN
easat-7645	695	21	advocacy	advocacy	NOUN
easat-7645	695	22	and	and	CCONJ
easat-7645	695	23	brand	brand	NOUN
easat-7645	695	24	loyalty	loyalty	NOUN
easat-7645	695	25	:	:	PUNCT
easat-7645	695	26	the	the	DET
easat-7645	695	27	mediating	mediate	VERB
easat-7645	695	28	roles	role	NOUN
easat-7645	695	29	of	of	ADP
easat-7645	695	30	brand	brand	NOUN
easat-7645	695	31	relationship	relationship	NOUN
easat-7645	695	32	quality	quality	NOUN
easat-7645	695	33	and	and	CCONJ
easat-7645	695	34	trust	trust	NOUN
easat-7645	695	35	,	,	PUNCT
easat-7645	695	36	"	"	PUNCT
easat-7645	695	37	journal	journal	NOUN
easat-7645	695	38	of	of	ADP
easat-7645	695	39	brand	brand	PROPN
easat-7645	695	40	management	management	NOUN
easat-7645	695	41	,	,	PUNCT
easat-7645	695	42	vol	vol	NOUN
easat-7645	695	43	.	.	PROPN
easat-7645	695	44	29	29	NUM
easat-7645	695	45	,	,	PUNCT
easat-7645	695	46	no	no	INTJ
easat-7645	695	47	.	.	NOUN
easat-7645	695	48	4	4	NUM
easat-7645	695	49	,	,	PUNCT
easat-7645	695	50	pp	pp	ADJ
easat-7645	695	51	.	.	PUNCT
easat-7645	696	1	363	363	NUM
easat-7645	696	2	-	-	SYM
easat-7645	696	3	382	382	NUM
easat-7645	696	4	,	,	PUNCT
easat-7645	696	5	2022	2022	NUM
easat-7645	696	6	.	.	PUNCT
easat-7645	697	1	https://doi.org/10.1057/s41262-022-00276-8	https://doi.org/10.1057/s41262-022-00276-8	PROPN
easat-7645	698	1	https://doi.org/10.1108/02634500510624138	https://doi.org/10.1108/02634500510624138	NUM
easat-7645	698	2	https://doi.org/10.55214/25768484.v9i1.4403	https://doi.org/10.55214/25768484.v9i1.4403	NOUN
easat-7645	698	3	https://doi.org/10.1016/j.chb.2012.04.016	https://doi.org/10.1016/j.chb.2012.04.016	PROPN
easat-7645	698	4	https://doi.org/10.5267/j.ijdns.2022.1.015	https://doi.org/10.5267/j.ijdns.2022.1.015	PROPN
easat-7645	698	5	https://doi.org/10.1016/j.jbusres.2014.06.010	https://doi.org/10.1016/j.jbusres.2014.06.010	PROPN
easat-7645	698	6	https://doi.org/10.1108/jpbm-10-2014-0725	https://doi.org/10.1108/jpbm-10-2014-0725	PROPN
easat-7645	698	7	https://doi.org/10.1057/s41270-023-00278-8	https://doi.org/10.1057/s41270-023-00278-8	NUM
easat-7645	699	1	https://doi.org/10.1108/jsm-01-2019-0043	https://doi.org/10.1108/jsm-01-2019-0043	ADP
easat-7645	699	2	https://doi.org/10.1080/10496491.2017.1323262	https://doi.org/10.1080/10496491.2017.1323262	PROPN
easat-7645	699	3	https://doi.org/10.1093/jcr/ucad014	https://doi.org/10.1093/jcr/ucad014	PROPN
easat-7645	699	4	https://doi.org/10.1016/j.jhtm.2021.08.013	https://doi.org/10.1016/j.jhtm.2021.08.013	NOUN
easat-7645	699	5	https://mcp-ce.org/wp-content/uploads/2022/10/25.pdf	https://mcp-ce.org/wp-content/uploads/2022/10/25.pdf	PROPN
easat-7645	699	6	https://doi.org/10.15722/jds.19.1.202101.75	https://doi.org/10.15722/jds.19.1.202101.75	X
easat-7645	699	7	https://doi.org/10.1016/j.jretconser.2024.103867	https://doi.org/10.1016/j.jretconser.2024.103867	VERB
easat-7645	699	8	https://doi.org/10.1016/j.jbusres.2020.12.012	https://doi.org/10.1016/j.jbusres.2020.12.012	PROPN
easat-7645	699	9	https://doi.org/10.1080/09593969.2023.2178023	https://doi.org/10.1080/09593969.2023.2178023	X
easat-7645	699	10	https://doi.org/10.1016/j.chb.2020.106548	https://doi.org/10.1016/j.chb.2020.106548	PUNCT
easat-7645	699	11	https://doi.org/10.1177/002224299405800302	https://doi.org/10.1177/002224299405800302	NOUN
easat-7645	699	12	https://doi.org/10.3846/bm.2024.1191	https://doi.org/10.3846/bm.2024.1191	PROPN
easat-7645	699	13	https://doi.org/10.1016/j.jretconser.2017.03.003	https://doi.org/10.1016/j.jretconser.2017.03.003	PROPN
easat-7645	699	14	https://doi.org/10.1057/s41262-022-00276-8	https://doi.org/10.1057/s41262-022-00276-8	PROPN
easat-7645	699	15	3066	3066	NUM
easat-7645	699	16	edelweiss	edelweiss	PROPN
easat-7645	699	17	applied	apply	VERB
easat-7645	699	18	science	science	NOUN
easat-7645	699	19	and	and	CCONJ
easat-7645	699	20	technology	technology	NOUN
easat-7645	699	21	issn	issn	PROPN
easat-7645	699	22	:	:	PUNCT
easat-7645	699	23	2576	2576	NUM
easat-7645	699	24	-	-	SYM
easat-7645	699	25	8484	8484	NUM
easat-7645	699	26	vol	vol	NOUN
easat-7645	699	27	.	.	PROPN
easat-7645	700	1	9	9	NUM
easat-7645	700	2	,	,	PUNCT
easat-7645	700	3	no	no	INTJ
easat-7645	700	4	.	.	NOUN
easat-7645	700	5	5	5	NUM
easat-7645	700	6	:	:	PUNCT
easat-7645	700	7	3046	3046	NUM
easat-7645	700	8	-	-	SYM
easat-7645	700	9	3066	3066	NUM
easat-7645	700	10	,	,	PUNCT
easat-7645	700	11	2025	2025	NUM
easat-7645	700	12	doi	doi	NOUN
easat-7645	700	13	:	:	PUNCT
easat-7645	700	14	10.55214/25768484.v9i5.7645	10.55214/25768484.v9i5.7645	NUM
easat-7645	700	15	©	©	PROPN
easat-7645	700	16	2025	2025	NUM
easat-7645	700	17	by	by	ADP
easat-7645	700	18	the	the	DET
easat-7645	700	19	authors	author	NOUN
easat-7645	700	20	;	;	PUNCT
easat-7645	700	21	licensee	licensee	PROPN
easat-7645	700	22	learning	learning	NOUN
easat-7645	700	23	gate	gate	NOUN
easat-7645	701	1	[	[	X
easat-7645	701	2	76	76	NUM
easat-7645	701	3	]	]	X
easat-7645	701	4	r.	r.	PROPN
easat-7645	701	5	anantharaman	anantharaman	PROPN
easat-7645	701	6	,	,	PUNCT
easat-7645	701	7	s.	s.	PROPN
easat-7645	701	8	prashar	prashar	PROPN
easat-7645	701	9	,	,	PUNCT
easat-7645	701	10	and	and	CCONJ
easat-7645	701	11	s.	s.	PROPN
easat-7645	701	12	v.	v.	PROPN
easat-7645	701	13	tata	tata	PROPN
easat-7645	701	14	,	,	PUNCT
easat-7645	701	15	"	"	PUNCT
easat-7645	701	16	examining	examine	VERB
easat-7645	701	17	the	the	DET
easat-7645	701	18	influence	influence	NOUN
easat-7645	701	19	of	of	ADP
easat-7645	701	20	customer	customer	NOUN
easat-7645	701	21	-	-	PUNCT
easat-7645	701	22	brand	brand	NOUN
easat-7645	701	23	relationship	relationship	NOUN
easat-7645	701	24	constructs	construct	NOUN
easat-7645	701	25	and	and	CCONJ
easat-7645	701	26	bandwagon	bandwagon	NOUN
easat-7645	701	27	effect	effect	NOUN
easat-7645	701	28	on	on	ADP
easat-7645	701	29	brand	brand	NOUN
easat-7645	701	30	loyalty	loyalty	NOUN
easat-7645	701	31	,	,	PUNCT
easat-7645	701	32	"	"	PUNCT
easat-7645	701	33	benchmarking	benchmarke	VERB
easat-7645	701	34	:	:	PUNCT
easat-7645	701	35	an	an	DET
easat-7645	701	36	international	international	ADJ
easat-7645	701	37	journal	journal	NOUN
easat-7645	701	38	,	,	PUNCT
easat-7645	701	39	vol	vol	NOUN
easat-7645	701	40	.	.	PROPN
easat-7645	701	41	30	30	NUM
easat-7645	701	42	,	,	PUNCT
easat-7645	701	43	no	no	INTJ
easat-7645	701	44	.	.	NOUN
easat-7645	701	45	2	2	NUM
easat-7645	701	46	,	,	PUNCT
easat-7645	701	47	pp	pp	ADJ
easat-7645	701	48	.	.	PUNCT
easat-7645	702	1	361–381	361–381	NUM
easat-7645	702	2	,	,	PUNCT
easat-7645	702	3	2023	2023	NUM
easat-7645	702	4	.	.	PUNCT
easat-7645	703	1	https://doi.org/10.1108/bij-06-2021-0365	https://doi.org/10.1108/bij-06-2021-0365	VERB
easat-7645	704	1	[	[	X
easat-7645	704	2	77	77	X
easat-7645	704	3	]	]	X
easat-7645	704	4	s.	s.	PROPN
easat-7645	704	5	chatzi	chatzi	PROPN
easat-7645	704	6	,	,	PUNCT
easat-7645	704	7	e.	e.	PROPN
easat-7645	704	8	peitzika	peitzika	PROPN
easat-7645	704	9	,	,	PUNCT
easat-7645	704	10	and	and	CCONJ
easat-7645	704	11	g.	g.	PROPN
easat-7645	704	12	konsolaki	konsolaki	PROPN
easat-7645	704	13	,	,	PUNCT
easat-7645	704	14	"	"	PUNCT
easat-7645	704	15	enhancing	enhance	VERB
easat-7645	704	16	brand	brand	NOUN
easat-7645	704	17	loyalty	loyalty	NOUN
easat-7645	704	18	:	:	PUNCT
easat-7645	704	19	a	a	DET
easat-7645	704	20	relationship	relationship	NOUN
easat-7645	704	21	marketing	marketing	NOUN
easat-7645	704	22	perspective	perspective	NOUN
easat-7645	704	23	within	within	ADP
easat-7645	704	24	the	the	DET
easat-7645	704	25	context	context	NOUN
easat-7645	704	26	of	of	ADP
easat-7645	704	27	contractual	contractual	ADJ
easat-7645	704	28	services	service	NOUN
easat-7645	704	29	,	,	PUNCT
easat-7645	704	30	"	"	PUNCT
easat-7645	704	31	journal	journal	NOUN
easat-7645	704	32	of	of	ADP
easat-7645	704	33	relationship	relationship	NOUN
easat-7645	704	34	marketing	marketing	NOUN
easat-7645	704	35	,	,	PUNCT
easat-7645	704	36	vol	vol	NOUN
easat-7645	704	37	.	.	PROPN
easat-7645	705	1	23	23	NUM
easat-7645	705	2	,	,	PUNCT
easat-7645	705	3	no	no	INTJ
easat-7645	705	4	.	.	NOUN
easat-7645	705	5	4	4	NUM
easat-7645	705	6	,	,	PUNCT
easat-7645	705	7	pp	pp	ADJ
easat-7645	705	8	.	.	PUNCT
easat-7645	706	1	272	272	NUM
easat-7645	706	2	-	-	SYM
easat-7645	706	3	304	304	NUM
easat-7645	706	4	,	,	PUNCT
easat-7645	706	5	2024	2024	NUM
easat-7645	706	6	.	.	PUNCT
easat-7645	706	7	https://doi.org/10.1080/15332667.2024.2306019	https://doi.org/10.1080/15332667.2024.2306019	PROPN
easat-7645	707	1	[	[	X
easat-7645	707	2	78	78	NUM
easat-7645	707	3	]	]	PUNCT
easat-7645	707	4	s.	s.	PROPN
easat-7645	707	5	zhang	zhang	PROPN
easat-7645	707	6	,	,	PUNCT
easat-7645	707	7	m.	m.	PROPN
easat-7645	707	8	y.-p	y.-p	PROPN
easat-7645	707	9	.	.	PUNCT
easat-7645	708	1	peng	peng	PROPN
easat-7645	708	2	,	,	PUNCT
easat-7645	708	3	y.	y.	PROPN
easat-7645	708	4	peng	peng	PROPN
easat-7645	708	5	,	,	PUNCT
easat-7645	708	6	y.	y.	PROPN
easat-7645	708	7	zhang	zhang	PROPN
easat-7645	708	8	,	,	PUNCT
easat-7645	708	9	g.	g.	PROPN
easat-7645	708	10	ren	ren	PROPN
easat-7645	708	11	,	,	PUNCT
easat-7645	708	12	and	and	CCONJ
easat-7645	708	13	c.-c	c.-c	PROPN
easat-7645	708	14	.	.	PUNCT
easat-7645	709	1	chen	chen	PROPN
easat-7645	709	2	,	,	PUNCT
easat-7645	709	3	"	"	PUNCT
easat-7645	709	4	expressive	expressive	ADJ
easat-7645	709	5	brand	brand	NOUN
easat-7645	709	6	relationship	relationship	NOUN
easat-7645	709	7	,	,	PUNCT
easat-7645	709	8	brand	brand	NOUN
easat-7645	709	9	love	love	NOUN
easat-7645	709	10	,	,	PUNCT
easat-7645	709	11	and	and	CCONJ
easat-7645	709	12	brand	brand	NOUN
easat-7645	709	13	loyalty	loyalty	NOUN
easat-7645	709	14	for	for	ADP
easat-7645	709	15	tablet	tablet	ADJ
easat-7645	709	16	pcs	pc	NOUN
easat-7645	709	17	:	:	PUNCT
easat-7645	709	18	building	build	VERB
easat-7645	709	19	a	a	DET
easat-7645	709	20	sustainable	sustainable	ADJ
easat-7645	709	21	brand	brand	NOUN
easat-7645	709	22	,	,	PUNCT
easat-7645	709	23	"	"	PUNCT
easat-7645	709	24	frontiers	frontier	NOUN
easat-7645	709	25	in	in	ADP
easat-7645	709	26	psychology	psychology	NOUN
easat-7645	709	27	,	,	PUNCT
easat-7645	709	28	vol	vol	NOUN
easat-7645	709	29	.	.	PROPN
easat-7645	709	30	11	11	NUM
easat-7645	709	31	,	,	PUNCT
easat-7645	709	32	p.	p.	NOUN
easat-7645	709	33	231	231	NUM
easat-7645	709	34	,	,	PUNCT
easat-7645	709	35	2020	2020	NUM
easat-7645	709	36	.	.	PUNCT
easat-7645	710	1	https://doi.org/10.3389/fpsyg.2020.00231	https://doi.org/10.3389/fpsyg.2020.00231	PROPN
easat-7645	711	1	[	[	X
easat-7645	711	2	79	79	NUM
easat-7645	711	3	]	]	PUNCT
easat-7645	711	4	r.	r.	PROPN
easat-7645	711	5	b.	b.	PROPN
easat-7645	711	6	mostafa	mostafa	PROPN
easat-7645	711	7	and	and	CCONJ
easat-7645	711	8	t.	t.	PROPN
easat-7645	711	9	kasamani	kasamani	PROPN
easat-7645	711	10	,	,	PUNCT
easat-7645	711	11	"	"	PUNCT
easat-7645	711	12	brand	brand	NOUN
easat-7645	711	13	experience	experience	NOUN
easat-7645	711	14	and	and	CCONJ
easat-7645	711	15	brand	brand	NOUN
easat-7645	711	16	loyalty	loyalty	NOUN
easat-7645	711	17	:	:	PUNCT
easat-7645	711	18	is	be	AUX
easat-7645	711	19	it	it	PRON
easat-7645	711	20	a	a	DET
easat-7645	711	21	matter	matter	NOUN
easat-7645	711	22	of	of	ADP
easat-7645	711	23	emotions	emotion	NOUN
easat-7645	711	24	?	?	PUNCT
easat-7645	711	25	,	,	PUNCT
easat-7645	711	26	"	"	PUNCT
easat-7645	711	27	asia	asia	PROPN
easat-7645	711	28	pacific	pacific	PROPN
easat-7645	711	29	journal	journal	PROPN
easat-7645	711	30	of	of	ADP
easat-7645	711	31	marketing	marketing	NOUN
easat-7645	711	32	and	and	CCONJ
easat-7645	711	33	logistics	logistic	NOUN
easat-7645	711	34	,	,	PUNCT
easat-7645	711	35	vol	vol	NOUN
easat-7645	711	36	.	.	PROPN
easat-7645	711	37	33	33	NUM
easat-7645	711	38	,	,	PUNCT
easat-7645	711	39	no	no	INTJ
easat-7645	711	40	.	.	NOUN
easat-7645	711	41	4	4	NUM
easat-7645	711	42	,	,	PUNCT
easat-7645	711	43	pp	pp	ADJ
easat-7645	711	44	.	.	PUNCT
easat-7645	712	1	1033	1033	NUM
easat-7645	712	2	-	-	SYM
easat-7645	712	3	1051	1051	NUM
easat-7645	712	4	,	,	PUNCT
easat-7645	712	5	2021	2021	NUM
easat-7645	712	6	.	.	PUNCT
easat-7645	713	1	https://doi.org/10.1108/apjml-11-2019-0669	https://doi.org/10.1108/apjml-11-2019-0669	PROPN
easat-7645	713	2	[	[	X
easat-7645	713	3	80	80	NUM
easat-7645	713	4	]	]	X
easat-7645	713	5	b.	b.	PROPN
easat-7645	713	6	ramaseshan	ramaseshan	PROPN
easat-7645	713	7	and	and	CCONJ
easat-7645	713	8	a.	a.	PROPN
easat-7645	713	9	stein	stein	PROPN
easat-7645	713	10	,	,	PUNCT
easat-7645	713	11	"	"	PUNCT
easat-7645	713	12	connecting	connect	VERB
easat-7645	713	13	the	the	DET
easat-7645	713	14	dots	dot	NOUN
easat-7645	713	15	between	between	ADP
easat-7645	713	16	brand	brand	NOUN
easat-7645	713	17	experience	experience	NOUN
easat-7645	713	18	and	and	CCONJ
easat-7645	713	19	brand	brand	NOUN
easat-7645	713	20	loyalty	loyalty	NOUN
easat-7645	713	21	:	:	PUNCT
easat-7645	713	22	the	the	DET
easat-7645	713	23	mediating	mediate	VERB
easat-7645	713	24	role	role	NOUN
easat-7645	713	25	of	of	ADP
easat-7645	713	26	brand	brand	NOUN
easat-7645	713	27	personality	personality	NOUN
easat-7645	713	28	and	and	CCONJ
easat-7645	713	29	brand	brand	NOUN
easat-7645	713	30	relationships	relationship	NOUN
easat-7645	713	31	,	,	PUNCT
easat-7645	713	32	"	"	PUNCT
easat-7645	713	33	journal	journal	NOUN
easat-7645	713	34	of	of	ADP
easat-7645	713	35	brand	brand	PROPN
easat-7645	713	36	management	management	NOUN
easat-7645	713	37	,	,	PUNCT
easat-7645	713	38	vol	vol	NOUN
easat-7645	713	39	.	.	PROPN
easat-7645	713	40	21	21	NUM
easat-7645	713	41	,	,	PUNCT
easat-7645	713	42	pp	pp	ADJ
easat-7645	713	43	.	.	PUNCT
easat-7645	714	1	664	664	NUM
easat-7645	714	2	-	-	SYM
easat-7645	714	3	683	683	NUM
easat-7645	714	4	,	,	PUNCT
easat-7645	714	5	2014	2014	NUM
easat-7645	714	6	.	.	PUNCT
easat-7645	715	1	https://doi.org/10.1057/bm.2014.23	https://doi.org/10.1057/bm.2014.23	PUNCT
easat-7645	716	1	[	[	X
easat-7645	716	2	81	81	NUM
easat-7645	716	3	]	]	PUNCT
easat-7645	716	4	b.	b.	PROPN
easat-7645	716	5	liang	liang	PROPN
easat-7645	716	6	,	,	PUNCT
easat-7645	716	7	"	"	PUNCT
easat-7645	716	8	how	how	SCONJ
easat-7645	716	9	brand	brand	NOUN
easat-7645	716	10	experience	experience	NOUN
easat-7645	716	11	,	,	PUNCT
easat-7645	716	12	satisfaction	satisfaction	NOUN
easat-7645	716	13	,	,	PUNCT
easat-7645	716	14	trust	trust	NOUN
easat-7645	716	15	,	,	PUNCT
easat-7645	716	16	and	and	CCONJ
easat-7645	716	17	commitment	commitment	NOUN
easat-7645	716	18	affect	affect	VERB
easat-7645	716	19	loyalty	loyalty	NOUN
easat-7645	716	20	:	:	PUNCT
easat-7645	716	21	a	a	DET
easat-7645	716	22	reexamination	reexamination	NOUN
easat-7645	716	23	and	and	CCONJ
easat-7645	716	24	reconciliation	reconciliation	NOUN
easat-7645	716	25	,	,	PUNCT
easat-7645	716	26	"	"	PUNCT
easat-7645	716	27	italian	italian	ADJ
easat-7645	716	28	journal	journal	NOUN
easat-7645	716	29	of	of	ADP
easat-7645	716	30	marketing	marketing	NOUN
easat-7645	716	31	,	,	PUNCT
easat-7645	716	32	vol	vol	NOUN
easat-7645	716	33	.	.	NOUN
easat-7645	716	34	2022	2022	NUM
easat-7645	716	35	,	,	PUNCT
easat-7645	716	36	no	no	INTJ
easat-7645	716	37	.	.	NOUN
easat-7645	716	38	2	2	NUM
easat-7645	716	39	,	,	PUNCT
easat-7645	716	40	pp	pp	ADJ
easat-7645	716	41	.	.	PUNCT
easat-7645	717	1	203	203	NUM
easat-7645	717	2	-	-	SYM
easat-7645	717	3	231	231	NUM
easat-7645	717	4	,	,	PUNCT
easat-7645	717	5	2022	2022	NUM
easat-7645	717	6	.	.	PUNCT
easat-7645	718	1	https://doi.org/10.1007/s43039-02100042-9	https://doi.org/10.1007/s43039-02100042-9	NOUN
easat-7645	718	2	[	[	X
easat-7645	718	3	82	82	NUM
easat-7645	718	4	]	]	X
easat-7645	718	5	c.	c.	PROPN
easat-7645	718	6	h.	h.	PROPN
easat-7645	718	7	ong	ong	PROPN
easat-7645	718	8	,	,	PUNCT
easat-7645	718	9	h.	h.	PROPN
easat-7645	718	10	w.	w.	PROPN
easat-7645	718	11	lee	lee	PROPN
easat-7645	718	12	,	,	PUNCT
easat-7645	718	13	and	and	CCONJ
easat-7645	718	14	t.	t.	PROPN
easat-7645	718	15	ramayah	ramayah	NOUN
easat-7645	718	16	,	,	PUNCT
easat-7645	718	17	"	"	PUNCT
easat-7645	718	18	impact	impact	NOUN
easat-7645	718	19	of	of	ADP
easat-7645	718	20	brand	brand	NOUN
easat-7645	718	21	experience	experience	NOUN
easat-7645	718	22	on	on	ADP
easat-7645	718	23	loyalty	loyalty	NOUN
easat-7645	718	24	,	,	PUNCT
easat-7645	718	25	"	"	PUNCT
easat-7645	718	26	journal	journal	NOUN
easat-7645	718	27	of	of	ADP
easat-7645	718	28	hospitality	hospitality	NOUN
easat-7645	718	29	marketing	marketing	NOUN
easat-7645	718	30	&	&	CCONJ
easat-7645	718	31	management	management	NOUN
easat-7645	718	32	,	,	PUNCT
easat-7645	718	33	vol	vol	NOUN
easat-7645	718	34	.	.	PROPN
easat-7645	718	35	27	27	NUM
easat-7645	718	36	,	,	PUNCT
easat-7645	718	37	no	no	INTJ
easat-7645	718	38	.	.	NOUN
easat-7645	718	39	7	7	NUM
easat-7645	718	40	,	,	PUNCT
easat-7645	718	41	pp	pp	ADJ
easat-7645	718	42	.	.	PUNCT
easat-7645	719	1	755	755	NUM
easat-7645	719	2	-	-	SYM
easat-7645	719	3	774	774	NUM
easat-7645	719	4	,	,	PUNCT
easat-7645	719	5	2018	2018	NUM
easat-7645	719	6	.	.	PUNCT
easat-7645	720	1	https://doi.org/10.1080/19368623.2018.1445055	https://doi.org/10.1080/19368623.2018.1445055	VERB
easat-7645	721	1	[	[	X
easat-7645	721	2	83	83	NUM
easat-7645	721	3	]	]	PUNCT
easat-7645	721	4	a.	a.	NOUN
easat-7645	721	5	marliawati	marliawati	PROPN
easat-7645	721	6	and	and	CCONJ
easat-7645	721	7	d.	d.	PROPN
easat-7645	721	8	cahyaningdyah	cahyaningdyah	PROPN
easat-7645	721	9	,	,	PUNCT
easat-7645	721	10	"	"	PUNCT
easat-7645	721	11	impacts	impact	VERB
easat-7645	721	12	the	the	DET
easat-7645	721	13	brand	brand	NOUN
easat-7645	721	14	of	of	ADP
easat-7645	721	15	experience	experience	NOUN
easat-7645	721	16	and	and	CCONJ
easat-7645	721	17	brand	brand	NOUN
easat-7645	721	18	image	image	NOUN
easat-7645	721	19	on	on	ADP
easat-7645	721	20	brand	brand	NOUN
easat-7645	721	21	loyalty	loyalty	NOUN
easat-7645	721	22	:	:	PUNCT
easat-7645	721	23	mediators	mediator	NOUN
easat-7645	721	24	brand	brand	NOUN
easat-7645	721	25	of	of	ADP
easat-7645	721	26	trust	trust	NOUN
easat-7645	721	27	,	,	PUNCT
easat-7645	721	28	"	"	PUNCT
easat-7645	721	29	management	management	NOUN
easat-7645	721	30	analysis	analysis	NOUN
easat-7645	721	31	journal	journal	NOUN
easat-7645	721	32	,	,	PUNCT
easat-7645	721	33	vol	vol	NOUN
easat-7645	721	34	.	.	PROPN
easat-7645	721	35	9	9	NUM
easat-7645	721	36	,	,	PUNCT
easat-7645	721	37	no	no	INTJ
easat-7645	721	38	.	.	NOUN
easat-7645	721	39	2	2	NUM
easat-7645	721	40	,	,	PUNCT
easat-7645	721	41	pp	pp	ADJ
easat-7645	721	42	.	.	PUNCT
easat-7645	722	1	140	140	NUM
easat-7645	722	2	-	-	SYM
easat-7645	722	3	151	151	NUM
easat-7645	722	4	,	,	PUNCT
easat-7645	722	5	2020	2020	NUM
easat-7645	722	6	.	.	PUNCT
easat-7645	723	1	https://doi.org/10.15294/maj.v9i2.36945	https://doi.org/10.15294/maj.v9i2.36945	ADP
easat-7645	723	2	[	[	NOUN
easat-7645	723	3	84	84	NUM
easat-7645	723	4	]	]	PUNCT
easat-7645	723	5	s.	s.	PROPN
easat-7645	723	6	atulkar	atulkar	PROPN
easat-7645	723	7	,	,	PUNCT
easat-7645	723	8	"	"	PUNCT
easat-7645	723	9	brand	brand	NOUN
easat-7645	723	10	trust	trust	NOUN
easat-7645	723	11	and	and	CCONJ
easat-7645	723	12	brand	brand	NOUN
easat-7645	723	13	loyalty	loyalty	NOUN
easat-7645	723	14	in	in	ADP
easat-7645	723	15	mall	mall	NOUN
easat-7645	723	16	shoppers	shopper	NOUN
easat-7645	723	17	,	,	PUNCT
easat-7645	723	18	"	"	PUNCT
easat-7645	723	19	marketing	marketing	NOUN
easat-7645	723	20	intelligence	intelligence	NOUN
easat-7645	723	21	&	&	CCONJ
easat-7645	723	22	planning	planning	NOUN
easat-7645	723	23	,	,	PUNCT
easat-7645	723	24	vol	vol	NOUN
easat-7645	723	25	.	.	PROPN
easat-7645	724	1	38	38	NUM
easat-7645	724	2	,	,	PUNCT
easat-7645	724	3	no	no	INTJ
easat-7645	724	4	.	.	NOUN
easat-7645	724	5	5	5	NUM
easat-7645	724	6	,	,	PUNCT
easat-7645	724	7	pp	pp	ADJ
easat-7645	724	8	.	.	PUNCT
easat-7645	724	9	559572	559572	NUM
easat-7645	724	10	,	,	PUNCT
easat-7645	724	11	2020	2020	NUM
easat-7645	724	12	.	.	PUNCT
easat-7645	725	1	https://doi.org/10.1108/mip-02-2019-0095	https://doi.org/10.1108/mip-02-2019-0095	NOUN
easat-7645	726	1	[	[	X
easat-7645	726	2	85	85	NUM
easat-7645	726	3	]	]	PUNCT
easat-7645	726	4	z.	z.	PROPN
easat-7645	726	5	bozbay	bozbay	PROPN
easat-7645	726	6	and	and	CCONJ
easat-7645	726	7	e.	e.	PROPN
easat-7645	726	8	k.	k.	PROPN
easat-7645	726	9	başlar	başlar	PROPN
easat-7645	726	10	,	,	PUNCT
easat-7645	726	11	"	"	PUNCT
easat-7645	726	12	impact	impact	NOUN
easat-7645	726	13	of	of	ADP
easat-7645	726	14	brand	brand	NOUN
easat-7645	726	15	trust	trust	NOUN
easat-7645	726	16	on	on	ADP
easat-7645	726	17	brand	brand	NOUN
easat-7645	726	18	loyalty	loyalty	NOUN
easat-7645	726	19	:	:	PUNCT
easat-7645	726	20	mediating	mediate	VERB
easat-7645	726	21	role	role	NOUN
easat-7645	726	22	of	of	ADP
easat-7645	726	23	brand	brand	NOUN
easat-7645	726	24	affect	affect	VERB
easat-7645	726	25	,	,	PUNCT
easat-7645	726	26	"	"	PUNCT
easat-7645	726	27	journal	journal	NOUN
easat-7645	726	28	of	of	ADP
easat-7645	726	29	academic	academic	ADJ
easat-7645	726	30	research	research	NOUN
easat-7645	726	31	in	in	ADP
easat-7645	726	32	economics	economic	NOUN
easat-7645	726	33	,	,	PUNCT
easat-7645	726	34	vol	vol	NOUN
easat-7645	726	35	.	.	PROPN
easat-7645	727	1	12	12	NUM
easat-7645	727	2	,	,	PUNCT
easat-7645	727	3	no	no	INTJ
easat-7645	727	4	.	.	NOUN
easat-7645	727	5	2	2	NUM
easat-7645	727	6	,	,	PUNCT
easat-7645	727	7	2020	2020	NUM
easat-7645	727	8	.	.	PUNCT
easat-7645	728	1	[	[	X
easat-7645	728	2	86	86	NUM
easat-7645	728	3	]	]	PUNCT
easat-7645	728	4	s.	s.	PROPN
easat-7645	728	5	k.	k.	PROPN
easat-7645	728	6	s.	s.	PROPN
easat-7645	728	7	shin	shin	PROPN
easat-7645	728	8	,	,	PUNCT
easat-7645	728	9	f.	f.	PROPN
easat-7645	728	10	e.	e.	PROPN
easat-7645	728	11	amenuvor	amenuvor	PROPN
easat-7645	728	12	,	,	PUNCT
easat-7645	728	13	r.	r.	PROPN
easat-7645	728	14	basilisco	basilisco	PROPN
easat-7645	728	15	,	,	PUNCT
easat-7645	728	16	and	and	CCONJ
easat-7645	728	17	k.	k.	PROPN
easat-7645	728	18	owusu	owusu	PROPN
easat-7645	728	19	-	-	PROPN
easat-7645	728	20	antwi	antwi	ADJ
easat-7645	728	21	,	,	PUNCT
easat-7645	728	22	"	"	PUNCT
easat-7645	728	23	brand	brand	NOUN
easat-7645	728	24	trust	trust	NOUN
easat-7645	728	25	and	and	CCONJ
easat-7645	728	26	brand	brand	NOUN
easat-7645	728	27	loyalty	loyalty	NOUN
easat-7645	728	28	:	:	PUNCT
easat-7645	728	29	a	a	DET
easat-7645	728	30	moderation	moderation	NOUN
easat-7645	728	31	and	and	CCONJ
easat-7645	728	32	mediation	mediation	NOUN
easat-7645	728	33	perspective	perspective	NOUN
easat-7645	728	34	,	,	PUNCT
easat-7645	728	35	"	"	PUNCT
easat-7645	728	36	current	current	ADJ
easat-7645	728	37	journal	journal	NOUN
easat-7645	728	38	of	of	ADP
easat-7645	728	39	applied	apply	VERB
easat-7645	728	40	science	science	NOUN
easat-7645	728	41	and	and	CCONJ
easat-7645	728	42	technology	technology	NOUN
easat-7645	728	43	,	,	PUNCT
easat-7645	728	44	vol	vol	NOUN
easat-7645	728	45	.	.	PROPN
easat-7645	729	1	38	38	NUM
easat-7645	729	2	,	,	PUNCT
easat-7645	729	3	no	no	INTJ
easat-7645	729	4	.	.	NOUN
easat-7645	729	5	4	4	NUM
easat-7645	729	6	,	,	PUNCT
easat-7645	729	7	pp	pp	ADJ
easat-7645	729	8	.	.	PUNCT
easat-7645	730	1	1	1	NUM
easat-7645	730	2	-	-	SYM
easat-7645	730	3	17	17	NUM
easat-7645	730	4	,	,	PUNCT
easat-7645	730	5	2019	2019	NUM
easat-7645	730	6	.	.	PUNCT
easat-7645	731	1	https://doi.org/10.9734/cjast/2019/v38i430376	https://doi.org/10.9734/cjast/2019/v38i430376	PROPN
easat-7645	731	2	[	[	X
easat-7645	731	3	87	87	NUM
easat-7645	731	4	]	]	SYM
easat-7645	731	5	j.-h	j.-h	NOUN
easat-7645	731	6	.	.	PUNCT
easat-7645	732	1	kwon	kwon	PROPN
easat-7645	732	2	,	,	PUNCT
easat-7645	732	3	s.-h	s.-h	NOUN
easat-7645	732	4	.	.	PUNCT
easat-7645	733	1	jung	jung	PROPN
easat-7645	733	2	,	,	PUNCT
easat-7645	733	3	h.-j	h.-j	PROPN
easat-7645	733	4	.	.	PUNCT
easat-7645	734	1	choi	choi	NOUN
easat-7645	734	2	,	,	PUNCT
easat-7645	734	3	and	and	CCONJ
easat-7645	734	4	j.	j.	PROPN
easat-7645	734	5	kim	kim	PROPN
easat-7645	734	6	,	,	PUNCT
easat-7645	734	7	"	"	PUNCT
easat-7645	734	8	antecedent	antecedent	NOUN
easat-7645	734	9	factors	factor	NOUN
easat-7645	734	10	that	that	PRON
easat-7645	734	11	affect	affect	VERB
easat-7645	734	12	restaurant	restaurant	NOUN
easat-7645	734	13	brand	brand	PROPN
easat-7645	734	14	trust	trust	PROPN
easat-7645	734	15	and	and	CCONJ
easat-7645	734	16	brand	brand	NOUN
easat-7645	734	17	loyalty	loyalty	NOUN
easat-7645	734	18	:	:	PUNCT
easat-7645	734	19	focusing	focus	VERB
easat-7645	734	20	on	on	ADP
easat-7645	734	21	us	we	PRON
easat-7645	734	22	and	and	CCONJ
easat-7645	734	23	korean	korean	ADJ
easat-7645	734	24	consumers	consumer	NOUN
easat-7645	734	25	,	,	PUNCT
easat-7645	734	26	"	"	PUNCT
easat-7645	734	27	journal	journal	NOUN
easat-7645	734	28	of	of	ADP
easat-7645	734	29	product	product	NOUN
easat-7645	734	30	&	&	CCONJ
easat-7645	734	31	brand	brand	PROPN
easat-7645	734	32	management	management	PROPN
easat-7645	734	33	,	,	PUNCT
easat-7645	734	34	vol	vol	NOUN
easat-7645	734	35	.	.	PROPN
easat-7645	734	36	30	30	NUM
easat-7645	734	37	,	,	PUNCT
easat-7645	734	38	no	no	INTJ
easat-7645	734	39	.	.	NOUN
easat-7645	734	40	7	7	NUM
easat-7645	734	41	,	,	PUNCT
easat-7645	734	42	pp	pp	ADJ
easat-7645	734	43	.	.	PUNCT
easat-7645	735	1	990	990	NUM
easat-7645	735	2	-	-	SYM
easat-7645	735	3	1015	1015	NUM
easat-7645	735	4	,	,	PUNCT
easat-7645	735	5	2021	2021	NUM
easat-7645	735	6	.	.	PUNCT
easat-7645	736	1	https://doi.org/10.1108/jpbm-02-2020-2763	https://doi.org/10.1108/jpbm-02-2020-2763	PROPN
easat-7645	737	1	[	[	X
easat-7645	737	2	88	88	NUM
easat-7645	737	3	]	]	PUNCT
easat-7645	737	4	t.	t.	PROPN
easat-7645	737	5	t.	t.	PROPN
easat-7645	737	6	b.	b.	PROPN
easat-7645	737	7	nguyen	nguyen	PROPN
easat-7645	737	8	and	and	CCONJ
easat-7645	737	9	k.	k.	PROPN
easat-7645	737	10	d.	d.	PROPN
easat-7645	737	11	nguyen	nguyen	PROPN
easat-7645	737	12	,	,	PUNCT
easat-7645	737	13	"	"	PUNCT
easat-7645	737	14	elevating	elevate	VERB
easat-7645	737	15	customer	customer	NOUN
easat-7645	737	16	satisfaction	satisfaction	NOUN
easat-7645	737	17	:	:	PUNCT
easat-7645	737	18	ai	ai	VERB
easat-7645	737	19	sentiment	sentiment	NOUN
easat-7645	737	20	analysis	analysis	NOUN
easat-7645	737	21	in	in	ADP
easat-7645	737	22	vietnamese	vietnamese	ADJ
easat-7645	737	23	e	e	ADJ
easat-7645	737	24	-	-	ADJ
easat-7645	737	25	retail	retail	ADJ
easat-7645	737	26	landscape	landscape	NOUN
easat-7645	737	27	,	,	PUNCT
easat-7645	737	28	"	"	PUNCT
easat-7645	737	29	springer	springer	NOUN
easat-7645	737	30	,	,	PUNCT
easat-7645	737	31	2024	2024	NUM
easat-7645	737	32	,	,	PUNCT
easat-7645	737	33	pp	pp	ADV
easat-7645	737	34	.	.	PUNCT
easat-7645	738	1	347	347	NUM
easat-7645	738	2	-	-	SYM
easat-7645	738	3	369	369	NUM
easat-7645	738	4	.	.	PUNCT
easat-7645	739	1	[	[	X
easat-7645	739	2	89	89	NUM
easat-7645	739	3	]	]	X
easat-7645	739	4	d.-t	d.-t	NOUN
easat-7645	739	5	.	.	PUNCT
easat-7645	740	1	vo	vo	PROPN
easat-7645	740	2	,	,	PUNCT
easat-7645	740	3	l.	l.	PROPN
easat-7645	740	4	t.	t.	PROPN
easat-7645	740	5	v.	v.	PROPN
easat-7645	740	6	nguyen	nguyen	PROPN
easat-7645	740	7	,	,	PUNCT
easat-7645	740	8	d.	d.	PROPN
easat-7645	740	9	dang	dang	PROPN
easat-7645	740	10	-	-	PUNCT
easat-7645	740	11	pham	pham	PROPN
easat-7645	740	12	,	,	PUNCT
easat-7645	740	13	and	and	CCONJ
easat-7645	740	14	a.-p	a.-p	PROPN
easat-7645	740	15	.	.	PUNCT
easat-7645	741	1	hoang	hoang	PROPN
easat-7645	741	2	,	,	PUNCT
easat-7645	741	3	"	"	PUNCT
easat-7645	741	4	when	when	SCONJ
easat-7645	741	5	young	young	ADJ
easat-7645	741	6	customers	customer	NOUN
easat-7645	741	7	co	co	VERB
easat-7645	741	8	-	-	ADJ
easat-7645	741	9	create	create	ADJ
easat-7645	741	10	value	value	NOUN
easat-7645	741	11	of	of	ADP
easat-7645	741	12	ai	ai	NOUN
easat-7645	741	13	-	-	PUNCT
easat-7645	741	14	powered	power	VERB
easat-7645	741	15	branded	brand	VERB
easat-7645	741	16	app	app	NOUN
easat-7645	741	17	:	:	PUNCT
easat-7645	741	18	the	the	DET
easat-7645	741	19	mediating	mediate	VERB
easat-7645	741	20	role	role	NOUN
easat-7645	741	21	of	of	ADP
easat-7645	741	22	perceived	perceive	VERB
easat-7645	741	23	authenticity	authenticity	NOUN
easat-7645	741	24	,	,	PUNCT
easat-7645	741	25	"	"	PUNCT
easat-7645	741	26	young	young	ADJ
easat-7645	741	27	consumers	consumer	NOUN
easat-7645	741	28	,	,	PUNCT
easat-7645	741	29	vol	vol	NOUN
easat-7645	741	30	.	.	PROPN
easat-7645	741	31	25	25	NUM
easat-7645	741	32	,	,	PUNCT
easat-7645	741	33	no	no	INTJ
easat-7645	741	34	.	.	NOUN
easat-7645	741	35	5	5	NUM
easat-7645	741	36	,	,	PUNCT
easat-7645	741	37	pp	pp	ADJ
easat-7645	741	38	.	.	PUNCT
easat-7645	742	1	557	557	NUM
easat-7645	742	2	-	-	SYM
easat-7645	742	3	578	578	NUM
easat-7645	742	4	,	,	PUNCT
easat-7645	742	5	2024	2024	NUM
easat-7645	742	6	.	.	PUNCT
easat-7645	743	1	https://doi.org/10.1108/yc-06-2023-1759	https://doi.org/10.1108/yc-06-2023-1759	ADV
easat-7645	743	2	[	[	X
easat-7645	743	3	90	90	NUM
easat-7645	743	4	]	]	PUNCT
easat-7645	743	5	m.	m.	PROPN
easat-7645	743	6	r.	r.	PROPN
easat-7645	743	7	habibi	habibi	PROPN
easat-7645	743	8	,	,	PUNCT
easat-7645	743	9	m.	m.	PROPN
easat-7645	743	10	laroche	laroche	PROPN
easat-7645	743	11	,	,	PUNCT
easat-7645	743	12	and	and	CCONJ
easat-7645	743	13	m.-o	m.-o	NOUN
easat-7645	743	14	.	.	PUNCT
easat-7645	744	1	richard	richard	PROPN
easat-7645	744	2	,	,	PUNCT
easat-7645	744	3	"	"	PUNCT
easat-7645	744	4	the	the	DET
easat-7645	744	5	roles	role	NOUN
easat-7645	744	6	of	of	ADP
easat-7645	744	7	brand	brand	NOUN
easat-7645	744	8	community	community	NOUN
easat-7645	744	9	and	and	CCONJ
easat-7645	744	10	community	community	NOUN
easat-7645	744	11	engagement	engagement	NOUN
easat-7645	744	12	in	in	ADP
easat-7645	744	13	building	build	VERB
easat-7645	744	14	brand	brand	NOUN
easat-7645	744	15	trust	trust	NOUN
easat-7645	744	16	on	on	ADP
easat-7645	744	17	social	social	ADJ
easat-7645	744	18	media	medium	NOUN
easat-7645	744	19	,	,	PUNCT
easat-7645	744	20	"	"	PUNCT
easat-7645	744	21	computers	computer	NOUN
easat-7645	744	22	in	in	ADP
easat-7645	744	23	human	human	ADJ
easat-7645	744	24	behavior	behavior	NOUN
easat-7645	744	25	,	,	PUNCT
easat-7645	744	26	vol	vol	NOUN
easat-7645	744	27	.	.	PROPN
easat-7645	744	28	37	37	NUM
easat-7645	744	29	,	,	PUNCT
easat-7645	744	30	pp	pp	ADJ
easat-7645	744	31	.	.	PUNCT
easat-7645	745	1	152	152	NUM
easat-7645	745	2	-	-	SYM
easat-7645	745	3	161	161	NUM
easat-7645	745	4	,	,	PUNCT
easat-7645	745	5	2014	2014	NUM
easat-7645	745	6	.	.	PUNCT
easat-7645	746	1	https://doi.org/10.1016/j.chb.2014.04.016	https://doi.org/10.1016/j.chb.2014.04.016	PROPN
easat-7645	747	1	[	[	X
easat-7645	747	2	91	91	X
easat-7645	747	3	]	]	PUNCT
easat-7645	747	4	r.	r.	PROPN
easat-7645	747	5	ebrahim	ebrahim	PROPN
easat-7645	747	6	,	,	PUNCT
easat-7645	747	7	a.	a.	PROPN
easat-7645	747	8	ghoneim	ghoneim	PROPN
easat-7645	747	9	,	,	PUNCT
easat-7645	747	10	z.	z.	PROPN
easat-7645	747	11	irani	irani	PROPN
easat-7645	747	12	,	,	PUNCT
easat-7645	747	13	and	and	CCONJ
easat-7645	747	14	y.	y.	PROPN
easat-7645	747	15	fan	fan	PROPN
easat-7645	747	16	,	,	PUNCT
easat-7645	747	17	"	"	PUNCT
easat-7645	747	18	a	a	DET
easat-7645	747	19	brand	brand	NOUN
easat-7645	747	20	preference	preference	NOUN
easat-7645	747	21	and	and	CCONJ
easat-7645	747	22	repurchase	repurchase	VERB
easat-7645	747	23	intention	intention	NOUN
easat-7645	747	24	model	model	NOUN
easat-7645	747	25	:	:	PUNCT
easat-7645	747	26	the	the	DET
easat-7645	747	27	role	role	NOUN
easat-7645	747	28	of	of	ADP
easat-7645	747	29	consumer	consumer	NOUN
easat-7645	747	30	experience	experience	NOUN
easat-7645	747	31	,	,	PUNCT
easat-7645	747	32	"	"	PUNCT
easat-7645	747	33	journal	journal	NOUN
easat-7645	747	34	of	of	ADP
easat-7645	747	35	marketing	marketing	NOUN
easat-7645	747	36	management	management	NOUN
easat-7645	747	37	,	,	PUNCT
easat-7645	747	38	vol	vol	NOUN
easat-7645	747	39	.	.	PROPN
easat-7645	748	1	32	32	NUM
easat-7645	748	2	,	,	PUNCT
easat-7645	748	3	no	no	INTJ
easat-7645	748	4	.	.	NOUN
easat-7645	748	5	13	13	NUM
easat-7645	748	6	-	-	SYM
easat-7645	748	7	14	14	NUM
easat-7645	748	8	,	,	PUNCT
easat-7645	748	9	pp	pp	ADJ
easat-7645	748	10	.	.	PUNCT
easat-7645	749	1	1230	1230	NUM
easat-7645	749	2	-	-	SYM
easat-7645	749	3	1259	1259	NUM
easat-7645	749	4	,	,	PUNCT
easat-7645	749	5	2016	2016	NUM
easat-7645	749	6	.	.	PUNCT
easat-7645	750	1	https://doi.org/10.1080/0267257x.2016.1150322	https://doi.org/10.1080/0267257x.2016.1150322	X
easat-7645	751	1	[	[	X
easat-7645	751	2	92	92	NUM
easat-7645	751	3	]	]	X
easat-7645	751	4	y.	y.	PROPN
easat-7645	751	5	yasri	yasri	PROPN
easat-7645	751	6	,	,	PUNCT
easat-7645	751	7	p.	p.	PROPN
easat-7645	751	8	susanto	susanto	PROPN
easat-7645	751	9	,	,	PUNCT
easat-7645	751	10	m.	m.	PROPN
easat-7645	751	11	e.	e.	PROPN
easat-7645	751	12	hoque	hoque	PROPN
easat-7645	751	13	,	,	PUNCT
easat-7645	751	14	and	and	CCONJ
easat-7645	751	15	m.	m.	NOUN
easat-7645	751	16	a.	a.	NOUN
easat-7645	751	17	gusti	gusti	PROPN
easat-7645	751	18	,	,	PUNCT
easat-7645	751	19	"	"	PUNCT
easat-7645	751	20	price	price	NOUN
easat-7645	751	21	perception	perception	NOUN
easat-7645	751	22	and	and	CCONJ
easat-7645	751	23	price	price	NOUN
easat-7645	751	24	appearance	appearance	NOUN
easat-7645	751	25	on	on	ADP
easat-7645	751	26	repurchase	repurchase	NOUN
easat-7645	751	27	intention	intention	NOUN
easat-7645	751	28	of	of	ADP
easat-7645	751	29	gen	gen	PROPN
easat-7645	751	30	y	y	PROPN
easat-7645	751	31	:	:	PUNCT
easat-7645	751	32	do	do	AUX
easat-7645	751	33	brand	brand	NOUN
easat-7645	751	34	experience	experience	NOUN
easat-7645	751	35	and	and	CCONJ
easat-7645	751	36	brand	brand	NOUN
easat-7645	751	37	preference	preference	NOUN
easat-7645	751	38	mediate	mediate	VERB
easat-7645	751	39	?	?	PUNCT
easat-7645	751	40	,	,	PUNCT
easat-7645	751	41	"	"	PUNCT
easat-7645	751	42	heliyon	heliyon	NOUN
easat-7645	751	43	,	,	PUNCT
easat-7645	751	44	vol	vol	NOUN
easat-7645	751	45	.	.	PROPN
easat-7645	751	46	6	6	NUM
easat-7645	751	47	,	,	PUNCT
easat-7645	751	48	no	no	INTJ
easat-7645	751	49	.	.	NOUN
easat-7645	751	50	11	11	NUM
easat-7645	751	51	,	,	PUNCT
easat-7645	751	52	2020	2020	NUM
easat-7645	751	53	.	.	PUNCT
easat-7645	752	1	https://doi.org/10.1016/j.heliyon.2020.e05532	https://doi.org/10.1016/j.heliyon.2020.e05532	NOUN
easat-7645	752	2	https://doi.org/10.1108/bij-06-2021-0365	https://doi.org/10.1108/bij-06-2021-0365	VERB
easat-7645	752	3	https://doi.org/10.1080/15332667.2024.2306019	https://doi.org/10.1080/15332667.2024.2306019	PUNCT
easat-7645	753	1	https://doi.org/10.3389/fpsyg.2020.00231	https://doi.org/10.3389/fpsyg.2020.00231	PROPN
easat-7645	753	2	https://doi.org/10.1108/apjml-11-2019-0669	https://doi.org/10.1108/apjml-11-2019-0669	PROPN
easat-7645	753	3	https://doi.org/10.1057/bm.2014.23	https://doi.org/10.1057/bm.2014.23	PROPN
easat-7645	753	4	https://doi.org/10.1007/s43039-021-00042-9	https://doi.org/10.1007/s43039-021-00042-9	X
easat-7645	753	5	https://doi.org/10.1007/s43039-021-00042-9	https://doi.org/10.1007/s43039-021-00042-9	NUM
easat-7645	753	6	https://doi.org/10.1080/19368623.2018.1445055	https://doi.org/10.1080/19368623.2018.1445055	VERB
easat-7645	753	7	https://doi.org/10.15294/maj.v9i2.36945	https://doi.org/10.15294/maj.v9i2.36945	PROPN
easat-7645	753	8	https://doi.org/10.1108/mip-02-2019-0095	https://doi.org/10.1108/mip-02-2019-0095	PROPN
easat-7645	753	9	https://doi.org/10.9734/cjast/2019/v38i430376	https://doi.org/10.9734/cjast/2019/v38i430376	PROPN
easat-7645	753	10	https://doi.org/10.1108/jpbm-02-2020-2763	https://doi.org/10.1108/jpbm-02-2020-2763	PROPN
easat-7645	754	1	https://doi.org/10.1108/yc-06-2023-1759	https://doi.org/10.1108/yc-06-2023-1759	PROPN
easat-7645	754	2	https://doi.org/10.1016/j.chb.2014.04.016	https://doi.org/10.1016/j.chb.2014.04.016	PROPN
easat-7645	754	3	https://doi.org/10.1080/0267257x.2016.1150322	https://doi.org/10.1080/0267257x.2016.1150322	PROPN
easat-7645	754	4	https://doi.org/10.1016/j.heliyon.2020.e05532	https://doi.org/10.1016/j.heliyon.2020.e05532	NOUN