id	sid	tid	token	lemma	pos
easat-7828	1	1	edelweiss	edelweiss	PROPN
easat-7828	1	2	applied	apply	VERB
easat-7828	1	3	science	science	NOUN
easat-7828	1	4	and	and	CCONJ
easat-7828	1	5	technology	technology	NOUN
easat-7828	1	6	issn	issn	PROPN
easat-7828	1	7	:	:	PUNCT
easat-7828	1	8	2576	2576	NUM
easat-7828	1	9	-	-	SYM
easat-7828	1	10	8484	8484	NUM
easat-7828	1	11	vol	vol	NOUN
easat-7828	1	12	.	.	PROPN
easat-7828	2	1	9	9	NUM
easat-7828	2	2	,	,	PUNCT
easat-7828	2	3	no	no	INTJ
easat-7828	2	4	.	.	NOUN
easat-7828	2	5	6	6	NUM
easat-7828	2	6	,	,	PUNCT
easat-7828	2	7	521	521	NUM
easat-7828	2	8	-	-	SYM
easat-7828	2	9	536	536	NUM
easat-7828	2	10	2025	2025	NUM
easat-7828	2	11	publisher	publisher	NOUN
easat-7828	2	12	:	:	PUNCT
easat-7828	2	13	learning	learn	VERB
easat-7828	2	14	gate	gate	NOUN
easat-7828	2	15	doi	doi	PROPN
easat-7828	2	16	:	:	PUNCT
easat-7828	2	17	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	2	18	©	©	NOUN
easat-7828	2	19	2025	2025	NUM
easat-7828	2	20	by	by	ADP
easat-7828	2	21	the	the	DET
easat-7828	2	22	authors	author	NOUN
easat-7828	2	23	;	;	PUNCT
easat-7828	2	24	licensee	licensee	PROPN
easat-7828	2	25	learning	learning	NOUN
easat-7828	2	26	gate	gate	NOUN
easat-7828	3	1	©	©	PROPN
easat-7828	3	2	2025	2025	NUM
easat-7828	3	3	by	by	ADP
easat-7828	3	4	the	the	DET
easat-7828	3	5	authors	author	NOUN
easat-7828	3	6	;	;	PUNCT
easat-7828	3	7	licensee	licensee	PROPN
easat-7828	3	8	learning	learning	NOUN
easat-7828	3	9	gate	gate	NOUN
easat-7828	3	10	history	history	NOUN
easat-7828	3	11	:	:	PUNCT
easat-7828	3	12	received	receive	VERB
easat-7828	3	13	:	:	PUNCT
easat-7828	3	14	18	18	NUM
easat-7828	3	15	march	march	NOUN
easat-7828	3	16	2025	2025	NUM
easat-7828	3	17	;	;	PUNCT
easat-7828	3	18	revised	revise	VERB
easat-7828	3	19	:	:	PUNCT
easat-7828	3	20	26	26	NUM
easat-7828	3	21	may	may	PROPN
easat-7828	3	22	2025	2025	NUM
easat-7828	3	23	;	;	PUNCT
easat-7828	3	24	accepted	accept	VERB
easat-7828	3	25	:	:	PUNCT
easat-7828	3	26	30	30	NUM
easat-7828	3	27	may	may	PROPN
easat-7828	3	28	2025	2025	NUM
easat-7828	3	29	;	;	PUNCT
easat-7828	3	30	published	publish	VERB
easat-7828	3	31	:	:	PUNCT
easat-7828	3	32	4	4	NUM
easat-7828	3	33	june	june	PROPN
easat-7828	3	34	2025	2025	NUM
easat-7828	3	35	*	*	PUNCT
easat-7828	3	36	correspondence	correspondence	NOUN
easat-7828	3	37	:	:	PUNCT
easat-7828	4	1	sagarrane@aitpune.edu.in	sagarrane@aitpune.edu.in	AUX
easat-7828	4	2	evaluating	evaluate	VERB
easat-7828	4	3	social	social	ADJ
easat-7828	4	4	media	medium	NOUN
easat-7828	4	5	content	content	NOUN
easat-7828	4	6	's	's	PART
easat-7828	4	7	effect	effect	NOUN
easat-7828	4	8	on	on	ADP
easat-7828	4	9	consumer	consumer	NOUN
easat-7828	4	10	engagement	engagement	NOUN
easat-7828	4	11	in	in	ADP
easat-7828	4	12	the	the	DET
easat-7828	4	13	context	context	NOUN
easat-7828	4	14	of	of	ADP
easat-7828	4	15	digital	digital	ADJ
easat-7828	4	16	marketing	marketing	NOUN
easat-7828	4	17	rumpa	rumpa	NOUN
easat-7828	4	18	roy1	roy1	PROPN
easat-7828	4	19	,	,	PUNCT
easat-7828	4	20	sagar	sagar	PROPN
easat-7828	4	21	ramesh	ramesh	PROPN
easat-7828	4	22	rane2	rane2	PROPN
easat-7828	4	23	*	*	PROPN
easat-7828	4	24	,	,	PUNCT
easat-7828	4	25	dhanalakshmi	dhanalakshmi	ADJ
easat-7828	4	26	komatiguntala3	komatiguntala3	VERB
easat-7828	4	27	,	,	PUNCT
easat-7828	4	28	ramesh	ramesh	PROPN
easat-7828	4	29	babu	babu	PROPN
easat-7828	4	30	sontineni4	sontineni4	PROPN
easat-7828	4	31	,	,	PUNCT
easat-7828	4	32	srinivasan	srinivasan	PROPN
easat-7828	4	33	moharkonda	moharkonda	PROPN
easat-7828	4	34	balakrishnan5	balakrishnan5	PROPN
easat-7828	4	35	,	,	PUNCT
easat-7828	4	36	ravi	ravi	NOUN
easat-7828	4	37	kumar	kumar	PROPN
easat-7828	4	38	bommisetti6	bommisetti6	PROPN
easat-7828	5	1	1faculty	1faculty	NUM
easat-7828	5	2	,	,	PUNCT
easat-7828	5	3	college	college	NOUN
easat-7828	5	4	of	of	ADP
easat-7828	5	5	administrative	administrative	PROPN
easat-7828	5	6	&	&	CCONJ
easat-7828	5	7	financial	financial	ADJ
easat-7828	5	8	sciences	sciences	PROPN
easat-7828	5	9	,	,	PUNCT
easat-7828	5	10	gulf	gulf	PROPN
easat-7828	5	11	university	university	NOUN
easat-7828	5	12	,	,	PUNCT
easat-7828	5	13	sanad	sanad	NOUN
easat-7828	5	14	26489	26489	NUM
easat-7828	5	15	,	,	PUNCT
easat-7828	5	16	kingdom	kingdom	NOUN
easat-7828	5	17	of	of	ADP
easat-7828	5	18	bahrain	bahrain	NOUN
easat-7828	5	19	;	;	PUNCT
easat-7828	5	20	dqa@gulfuniversity.edu.bh	dqa@gulfuniversity.edu.bh	NOUN
easat-7828	5	21	(	(	PUNCT
easat-7828	5	22	r.r	r.r	PROPN
easat-7828	5	23	.	.	PUNCT
easat-7828	5	24	)	)	PUNCT
easat-7828	6	1	2department	2department	NUM
easat-7828	6	2	of	of	ADP
easat-7828	6	3	computer	computer	NOUN
easat-7828	6	4	engineering	engineering	PROPN
easat-7828	6	5	army	army	PROPN
easat-7828	6	6	institute	institute	PROPN
easat-7828	6	7	of	of	ADP
easat-7828	6	8	technology	technology	PROPN
easat-7828	6	9	,	,	PUNCT
easat-7828	6	10	dighi	dighi	PROPN
easat-7828	6	11	hills	hills	PROPN
easat-7828	6	12	,	,	PUNCT
easat-7828	6	13	alandi	alandi	NOUN
easat-7828	6	14	road	road	NOUN
easat-7828	6	15	,	,	PUNCT
easat-7828	6	16	pune	pune	NOUN
easat-7828	6	17	411015	411015	NUM
easat-7828	6	18	,	,	PUNCT
easat-7828	6	19	india	india	PROPN
easat-7828	6	20	;	;	PUNCT
easat-7828	6	21	sagarrane@aitpune.edu.in	sagarrane@aitpune.edu.in	X
easat-7828	6	22	(	(	PUNCT
easat-7828	6	23	s.r.r	s.r.r	PROPN
easat-7828	6	24	.	.	PUNCT
easat-7828	6	25	)	)	PUNCT
easat-7828	7	1	3school	3school	NUM
easat-7828	7	2	of	of	ADP
easat-7828	7	3	business	business	NOUN
easat-7828	7	4	and	and	CCONJ
easat-7828	7	5	management	management	NOUN
easat-7828	7	6	christ	christ	PROPN
easat-7828	7	7	universityyeswanthpur	universityyeswanthpur	PROPN
easat-7828	7	8	campus	campus	PROPN
easat-7828	7	9	,	,	PUNCT
easat-7828	7	10	bangalore	bangalore	PROPN
easat-7828	7	11	,	,	PUNCT
easat-7828	7	12	india	india	PROPN
easat-7828	7	13	;	;	PUNCT
easat-7828	7	14	dhanalakshmi.k@christuniversity.in	dhanalakshmi.k@christuniversity.in	CCONJ
easat-7828	7	15	(	(	PUNCT
easat-7828	7	16	d.k	d.k	PROPN
easat-7828	7	17	.	.	PUNCT
easat-7828	7	18	)	)	PUNCT
easat-7828	8	1	4department	4department	NUM
easat-7828	8	2	of	of	ADP
easat-7828	8	3	mba	mba	PROPN
easat-7828	8	4	,	,	PUNCT
easat-7828	8	5	kl	kl	PROPN
easat-7828	8	6	business	business	PROPN
easat-7828	8	7	school	school	PROPN
easat-7828	8	8	,	,	PUNCT
easat-7828	8	9	koneru	koneru	PROPN
easat-7828	8	10	lakshmaiah	lakshmaiah	PROPN
easat-7828	8	11	education	education	PROPN
easat-7828	8	12	foundation	foundation	PROPN
easat-7828	8	13	,	,	PUNCT
easat-7828	8	14	guntur-522302	guntur-522302	NOUN
easat-7828	8	15	,	,	PUNCT
easat-7828	8	16	india	india	PROPN
easat-7828	8	17	;	;	PUNCT
easat-7828	8	18	srb.rameshbabu@gmail.com	srb.rameshbabu@gmail.com	X
easat-7828	8	19	(	(	PUNCT
easat-7828	8	20	r.b.s	r.b.s	PROPN
easat-7828	8	21	.	.	PUNCT
easat-7828	8	22	)	)	PUNCT
easat-7828	9	1	5school	5school	NUM
easat-7828	9	2	of	of	ADP
easat-7828	9	3	business	business	NOUN
easat-7828	9	4	and	and	CCONJ
easat-7828	9	5	management	management	NOUN
easat-7828	9	6	christ	christ	PROPN
easat-7828	9	7	(	(	PUNCT
easat-7828	9	8	deemed	deem	VERB
easat-7828	9	9	to	to	PART
easat-7828	9	10	be	be	AUX
easat-7828	9	11	university	university	NOUN
easat-7828	9	12	)	)	PUNCT
easat-7828	9	13	,	,	PUNCT
easat-7828	9	14	bangalore	bangalore	PROPN
easat-7828	9	15	,	,	PUNCT
easat-7828	9	16	india	india	PROPN
easat-7828	9	17	;	;	PUNCT
easat-7828	9	18	srinivasan.mb@christuniversity.in	srinivasan.mb@christuniversity.in	PROPN
easat-7828	9	19	(	(	PUNCT
easat-7828	9	20	s.m.b	s.m.b	PROPN
easat-7828	9	21	.	.	PUNCT
easat-7828	9	22	)	)	PUNCT
easat-7828	10	1	6independent	6independent	NUM
easat-7828	10	2	researcher	researcher	NOUN
easat-7828	10	3	andhra	andhra	PROPN
easat-7828	10	4	pradesh	pradesh	PROPN
easat-7828	10	5	,	,	PUNCT
easat-7828	10	6	india	india	PROPN
easat-7828	10	7	;	;	PUNCT
easat-7828	10	8	ravi9949418650@yahoo.com	ravi9949418650@yahoo.com	X
easat-7828	11	1	(	(	PUNCT
easat-7828	11	2	r.k.b	r.k.b	NOUN
easat-7828	11	3	.	.	PUNCT
easat-7828	11	4	)	)	PUNCT
easat-7828	11	5	.	.	PUNCT
easat-7828	12	1	abstract	abstract	ADV
easat-7828	12	2	:	:	PUNCT
easat-7828	12	3	the	the	DET
easat-7828	12	4	advancement	advancement	NOUN
easat-7828	12	5	of	of	ADP
easat-7828	12	6	social	social	ADJ
easat-7828	12	7	media	medium	NOUN
easat-7828	12	8	platforms	platform	NOUN
easat-7828	12	9	in	in	ADP
easat-7828	12	10	promoting	promote	VERB
easat-7828	12	11	consumer	consumer	NOUN
easat-7828	12	12	participation	participation	NOUN
easat-7828	12	13	in	in	ADP
easat-7828	12	14	brand	brand	NOUN
easat-7828	12	15	development	development	NOUN
easat-7828	12	16	and	and	CCONJ
easat-7828	12	17	sustainable	sustainable	ADJ
easat-7828	12	18	consumption	consumption	NOUN
easat-7828	12	19	has	have	AUX
easat-7828	12	20	been	be	AUX
easat-7828	12	21	substantial	substantial	ADJ
easat-7828	12	22	.	.	PUNCT
easat-7828	13	1	social	social	ADJ
easat-7828	13	2	media	medium	NOUN
easat-7828	13	3	's	's	PART
easat-7828	13	4	popularity	popularity	NOUN
easat-7828	13	5	has	have	AUX
easat-7828	13	6	increased	increase	VERB
easat-7828	13	7	significantly	significantly	ADV
easat-7828	13	8	in	in	ADP
easat-7828	13	9	the	the	DET
easat-7828	13	10	twenty	twenty	NUM
easat-7828	13	11	-	-	PUNCT
easat-7828	13	12	first	first	ADJ
easat-7828	13	13	century	century	NOUN
easat-7828	13	14	.	.	PUNCT
easat-7828	14	1	to	to	PART
easat-7828	14	2	enhance	enhance	VERB
easat-7828	14	3	sales	sale	NOUN
easat-7828	14	4	performance	performance	NOUN
easat-7828	14	5	,	,	PUNCT
easat-7828	14	6	enterprises	enterprise	NOUN
easat-7828	14	7	consistently	consistently	ADV
easat-7828	14	8	seek	seek	VERB
easat-7828	14	9	novel	novel	ADJ
easat-7828	14	10	strategies	strategy	NOUN
easat-7828	14	11	to	to	PART
easat-7828	14	12	integrate	integrate	VERB
easat-7828	14	13	these	these	DET
easat-7828	14	14	platforms	platform	NOUN
easat-7828	14	15	into	into	ADP
easat-7828	14	16	their	their	PRON
easat-7828	14	17	promotional	promotional	ADJ
easat-7828	14	18	initiatives	initiative	NOUN
easat-7828	14	19	.	.	PUNCT
easat-7828	15	1	social	social	ADJ
easat-7828	15	2	media	medium	NOUN
easat-7828	15	3	functions	function	NOUN
easat-7828	15	4	as	as	ADP
easat-7828	15	5	a	a	DET
easat-7828	15	6	platform	platform	NOUN
easat-7828	15	7	for	for	ADP
easat-7828	15	8	networking	networking	NOUN
easat-7828	15	9	and	and	CCONJ
easat-7828	15	10	communication	communication	NOUN
easat-7828	15	11	;	;	PUNCT
easat-7828	15	12	consequently	consequently	ADV
easat-7828	15	13	,	,	PUNCT
easat-7828	15	14	organizations	organization	NOUN
easat-7828	15	15	must	must	AUX
easat-7828	15	16	imbue	imbue	VERB
easat-7828	15	17	their	their	PRON
easat-7828	15	18	brands	brand	NOUN
easat-7828	15	19	with	with	ADP
easat-7828	15	20	personality	personality	NOUN
easat-7828	15	21	to	to	PART
easat-7828	15	22	connect	connect	VERB
easat-7828	15	23	with	with	ADP
easat-7828	15	24	consumers	consumer	NOUN
easat-7828	15	25	.	.	PUNCT
easat-7828	16	1	despite	despite	SCONJ
easat-7828	16	2	extensive	extensive	ADJ
easat-7828	16	3	academic	academic	ADJ
easat-7828	16	4	research	research	NOUN
easat-7828	16	5	on	on	ADP
easat-7828	16	6	corporate	corporate	ADJ
easat-7828	16	7	social	social	ADJ
easat-7828	16	8	media	medium	NOUN
easat-7828	16	9	marketing	marketing	NOUN
easat-7828	16	10	techniques	technique	NOUN
easat-7828	16	11	,	,	PUNCT
easat-7828	16	12	the	the	DET
easat-7828	16	13	influence	influence	NOUN
easat-7828	16	14	of	of	ADP
easat-7828	16	15	these	these	DET
easat-7828	16	16	activities	activity	NOUN
easat-7828	16	17	on	on	ADP
easat-7828	16	18	consumer	consumer	NOUN
easat-7828	16	19	purchase	purchase	NOUN
easat-7828	16	20	choices	choice	NOUN
easat-7828	16	21	remains	remain	VERB
easat-7828	16	22	largely	largely	ADV
easat-7828	16	23	unexplored	unexplored	ADJ
easat-7828	16	24	.	.	PUNCT
easat-7828	17	1	organizations	organization	NOUN
easat-7828	17	2	have	have	AUX
easat-7828	17	3	recently	recently	ADV
easat-7828	17	4	embraced	embrace	VERB
easat-7828	17	5	influencer	influencer	NOUN
easat-7828	17	6	marketing	marketing	NOUN
easat-7828	17	7	as	as	ADP
easat-7828	17	8	a	a	DET
easat-7828	17	9	tactic	tactic	NOUN
easat-7828	17	10	to	to	PART
easat-7828	17	11	promote	promote	VERB
easat-7828	17	12	and	and	CCONJ
easat-7828	17	13	publicize	publicize	VERB
easat-7828	17	14	their	their	PRON
easat-7828	17	15	content	content	NOUN
easat-7828	17	16	by	by	ADP
easat-7828	17	17	leveraging	leverage	VERB
easat-7828	17	18	the	the	DET
easat-7828	17	19	support	support	NOUN
easat-7828	17	20	of	of	ADP
easat-7828	17	21	influential	influential	ADJ
easat-7828	17	22	individuals	individual	NOUN
easat-7828	17	23	.	.	PUNCT
easat-7828	18	1	the	the	DET
easat-7828	18	2	growing	grow	VERB
easat-7828	18	3	frequency	frequency	NOUN
easat-7828	18	4	of	of	ADP
easat-7828	18	5	product	product	NOUN
easat-7828	18	6	endorsements	endorsement	NOUN
easat-7828	18	7	on	on	ADP
easat-7828	18	8	social	social	ADJ
easat-7828	18	9	media	medium	NOUN
easat-7828	18	10	highlights	highlight	NOUN
easat-7828	18	11	the	the	DET
easat-7828	18	12	importance	importance	NOUN
easat-7828	18	13	of	of	ADP
easat-7828	18	14	understanding	understand	VERB
easat-7828	18	15	the	the	DET
easat-7828	18	16	impact	impact	NOUN
easat-7828	18	17	that	that	PRON
easat-7828	18	18	these	these	DET
easat-7828	18	19	influencers	influencer	NOUN
easat-7828	18	20	have	have	VERB
easat-7828	18	21	on	on	ADP
easat-7828	18	22	customers	customer	NOUN
easat-7828	18	23	.	.	PUNCT
easat-7828	19	1	this	this	DET
easat-7828	19	2	research	research	NOUN
easat-7828	19	3	aims	aim	VERB
easat-7828	19	4	to	to	PART
easat-7828	19	5	analyze	analyze	VERB
easat-7828	19	6	the	the	DET
easat-7828	19	7	influence	influence	NOUN
easat-7828	19	8	of	of	ADP
easat-7828	19	9	social	social	ADJ
easat-7828	19	10	media	medium	NOUN
easat-7828	19	11	content	content	NOUN
easat-7828	19	12	and	and	CCONJ
easat-7828	19	13	its	its	PRON
easat-7828	19	14	characteristics	characteristic	NOUN
easat-7828	19	15	on	on	ADP
easat-7828	19	16	consumer	consumer	NOUN
easat-7828	19	17	engagement	engagement	NOUN
easat-7828	19	18	in	in	ADP
easat-7828	19	19	the	the	DET
easat-7828	19	20	digital	digital	ADJ
easat-7828	19	21	domain	domain	NOUN
easat-7828	19	22	.	.	PUNCT
easat-7828	20	1	additionally	additionally	ADV
easat-7828	20	2	,	,	PUNCT
easat-7828	20	3	this	this	DET
easat-7828	20	4	study	study	NOUN
easat-7828	20	5	will	will	AUX
easat-7828	20	6	serve	serve	VERB
easat-7828	20	7	as	as	ADP
easat-7828	20	8	a	a	DET
easat-7828	20	9	foundation	foundation	NOUN
easat-7828	20	10	for	for	ADP
easat-7828	20	11	future	future	ADJ
easat-7828	20	12	investigations	investigation	NOUN
easat-7828	20	13	in	in	ADP
easat-7828	20	14	this	this	DET
easat-7828	20	15	area	area	NOUN
easat-7828	20	16	.	.	PUNCT
easat-7828	21	1	the	the	DET
easat-7828	21	2	insights	insight	NOUN
easat-7828	21	3	regarding	regard	VERB
easat-7828	21	4	the	the	DET
easat-7828	21	5	content	content	ADJ
easat-7828	21	6	elements	element	NOUN
easat-7828	21	7	of	of	ADP
easat-7828	21	8	social	social	ADJ
easat-7828	21	9	media	medium	NOUN
easat-7828	21	10	marketing	marketing	NOUN
easat-7828	21	11	that	that	PRON
easat-7828	21	12	foster	foster	ADJ
easat-7828	21	13	consumer	consumer	NOUN
easat-7828	21	14	engagement	engagement	NOUN
easat-7828	21	15	were	be	AUX
easat-7828	21	16	contributed	contribute	VERB
easat-7828	21	17	by	by	ADP
easat-7828	21	18	seventy	seventy	NUM
easat-7828	21	19	-	-	PUNCT
easat-7828	21	20	five	five	NUM
easat-7828	21	21	unique	unique	ADJ
easat-7828	21	22	social	social	ADJ
easat-7828	21	23	media	medium	NOUN
easat-7828	21	24	users	user	NOUN
easat-7828	21	25	.	.	PUNCT
easat-7828	22	1	keywords	keyword	NOUN
easat-7828	22	2	:	:	PUNCT
easat-7828	22	3	costs	cost	NOUN
easat-7828	22	4	and	and	CCONJ
easat-7828	22	5	metrics	metric	NOUN
easat-7828	22	6	,	,	PUNCT
easat-7828	22	7	customer	customer	NOUN
easat-7828	22	8	reviews	review	NOUN
easat-7828	22	9	,	,	PUNCT
easat-7828	22	10	customer	customer	NOUN
easat-7828	22	11	engagement	engagement	NOUN
easat-7828	22	12	,	,	PUNCT
easat-7828	22	13	customer	customer	NOUN
easat-7828	22	14	experience	experience	NOUN
easat-7828	22	15	,	,	PUNCT
easat-7828	22	16	social	social	ADJ
easat-7828	22	17	media	medium	NOUN
easat-7828	22	18	influence	influence	NOUN
easat-7828	22	19	,	,	PUNCT
easat-7828	22	20	social	social	ADJ
easat-7828	22	21	media	medium	NOUN
easat-7828	22	22	platforms	platform	NOUN
easat-7828	22	23	.	.	PUNCT
easat-7828	23	1	1	1	X
easat-7828	23	2	.	.	X
easat-7828	23	3	introduction	introduction	NOUN
easat-7828	23	4	to	to	ADP
easat-7828	23	5	the	the	DET
easat-7828	23	6	digital	digital	ADJ
easat-7828	23	7	landscape	landscape	NOUN
easat-7828	23	8	comprehending	comprehend	VERB
easat-7828	23	9	the	the	DET
easat-7828	23	10	intricate	intricate	ADJ
easat-7828	23	11	mechanisms	mechanism	NOUN
easat-7828	23	12	of	of	ADP
easat-7828	23	13	consumer	consumer	NOUN
easat-7828	23	14	cognition	cognition	NOUN
easat-7828	23	15	is	be	AUX
easat-7828	23	16	an	an	DET
easat-7828	23	17	indispensable	indispensable	ADJ
easat-7828	23	18	element	element	NOUN
easat-7828	23	19	of	of	ADP
easat-7828	23	20	successful	successful	ADJ
easat-7828	23	21	marketing	marketing	NOUN
easat-7828	23	22	strategies	strategy	NOUN
easat-7828	23	23	in	in	ADP
easat-7828	23	24	the	the	DET
easat-7828	23	25	contemporary	contemporary	ADJ
easat-7828	23	26	landscape	landscape	NOUN
easat-7828	23	27	of	of	ADP
easat-7828	23	28	intense	intense	ADJ
easat-7828	23	29	competition	competition	NOUN
easat-7828	23	30	.	.	PUNCT
easat-7828	24	1	consumers	consumer	NOUN
easat-7828	24	2	’	'	PUNCT
easat-7828	24	3	decisions	decision	NOUN
easat-7828	24	4	have	have	VERB
easat-7828	24	5	an	an	DET
easat-7828	24	6	effect	effect	NOUN
easat-7828	24	7	due	due	ADP
easat-7828	24	8	to	to	ADP
easat-7828	24	9	a	a	DET
easat-7828	24	10	plethora	plethora	NOUN
easat-7828	24	11	of	of	ADP
easat-7828	24	12	variables	variable	NOUN
easat-7828	24	13	,	,	PUNCT
easat-7828	24	14	including	include	VERB
easat-7828	24	15	cognitive	cognitive	ADJ
easat-7828	24	16	biases	bias	NOUN
easat-7828	24	17	,	,	PUNCT
easat-7828	24	18	emotional	emotional	ADJ
easat-7828	24	19	impulses	impulse	NOUN
easat-7828	24	20	,	,	PUNCT
easat-7828	24	21	and	and	CCONJ
easat-7828	24	22	several	several	ADJ
easat-7828	24	23	other	other	ADJ
easat-7828	24	24	factors	factor	NOUN
easat-7828	24	25	.	.	PUNCT
easat-7828	25	1	this	this	DET
easat-7828	25	2	comprehension	comprehension	NOUN
easat-7828	25	3	empowers	empower	VERB
easat-7828	25	4	marketers	marketer	NOUN
easat-7828	25	5	to	to	PART
easat-7828	25	6	develop	develop	VERB
easat-7828	25	7	content	content	NOUN
easat-7828	25	8	that	that	PRON
easat-7828	25	9	establishes	establish	VERB
easat-7828	25	10	a	a	DET
easat-7828	25	11	profound	profound	ADJ
easat-7828	25	12	bond	bond	NOUN
easat-7828	25	13	with	with	ADP
easat-7828	25	14	their	their	PRON
easat-7828	25	15	intended	intend	VERB
easat-7828	25	16	demographic	demographic	ADJ
easat-7828	25	17	,	,	PUNCT
easat-7828	25	18	thereby	thereby	ADV
easat-7828	25	19	enhancing	enhance	VERB
easat-7828	25	20	involvement	involvement	NOUN
easat-7828	25	21	and	and	CCONJ
easat-7828	25	22	allegiance	allegiance	NOUN
easat-7828	25	23	to	to	ADP
easat-7828	25	24	the	the	DET
easat-7828	25	25	brand	brand	NOUN
easat-7828	25	26	.	.	PUNCT
easat-7828	26	1	additionally	additionally	ADV
easat-7828	26	2	,	,	PUNCT
easat-7828	26	3	it	it	PRON
easat-7828	26	4	is	be	AUX
easat-7828	26	5	essential	essential	ADJ
easat-7828	26	6	to	to	PART
easat-7828	26	7	identify	identify	VERB
easat-7828	26	8	the	the	DET
easat-7828	26	9	social	social	ADJ
easat-7828	26	10	media	medium	NOUN
easat-7828	26	11	platforms	platform	NOUN
easat-7828	26	12	that	that	PRON
easat-7828	26	13	correspond	correspond	VERB
easat-7828	26	14	to	to	ADP
easat-7828	26	15	the	the	DET
easat-7828	26	16	target	target	NOUN
easat-7828	26	17	audience	audience	NOUN
easat-7828	26	18	of	of	ADP
easat-7828	26	19	a	a	DET
easat-7828	26	20	business	business	NOUN
easat-7828	26	21	.	.	PUNCT
easat-7828	27	1	the	the	DET
easat-7828	27	2	user	user	NOUN
easat-7828	27	3	demographics	demographic	NOUN
easat-7828	27	4	,	,	PUNCT
easat-7828	27	5	interaction	interaction	NOUN
easat-7828	27	6	patterns	pattern	NOUN
easat-7828	27	7	,	,	PUNCT
easat-7828	27	8	and	and	CCONJ
easat-7828	27	9	content	content	NOUN
easat-7828	27	10	formats	format	NOUN
easat-7828	27	11	of	of	ADP
easat-7828	27	12	each	each	DET
easat-7828	27	13	https://orcid.org/0000-0001-9278-6300	https://orcid.org/0000-0001-9278-6300	ADJ
easat-7828	27	14	https://orcid.org/0000-0001-7049-8543	https://orcid.org/0000-0001-7049-8543	ADJ
easat-7828	27	15	https://orcid.org/0000-0003-1675-2058	https://orcid.org/0000-0003-1675-2058	PROPN
easat-7828	27	16	522	522	NUM
easat-7828	27	17	edelweiss	edelweiss	PROPN
easat-7828	27	18	applied	apply	VERB
easat-7828	27	19	science	science	NOUN
easat-7828	27	20	and	and	CCONJ
easat-7828	27	21	technology	technology	NOUN
easat-7828	27	22	issn	issn	PROPN
easat-7828	27	23	:	:	PUNCT
easat-7828	27	24	2576	2576	NUM
easat-7828	27	25	-	-	SYM
easat-7828	27	26	8484	8484	NUM
easat-7828	27	27	vol	vol	NOUN
easat-7828	27	28	.	.	PROPN
easat-7828	28	1	9	9	NUM
easat-7828	28	2	,	,	PUNCT
easat-7828	28	3	no	no	INTJ
easat-7828	28	4	.	.	NOUN
easat-7828	28	5	6	6	NUM
easat-7828	28	6	:	:	PUNCT
easat-7828	28	7	521	521	NUM
easat-7828	28	8	-	-	SYM
easat-7828	28	9	536	536	NUM
easat-7828	28	10	,	,	PUNCT
easat-7828	28	11	2025	2025	NUM
easat-7828	28	12	doi	doi	NOUN
easat-7828	28	13	:	:	PUNCT
easat-7828	28	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	28	15	©	©	NOUN
easat-7828	28	16	2025	2025	NUM
easat-7828	28	17	by	by	ADP
easat-7828	28	18	the	the	DET
easat-7828	28	19	authors	author	NOUN
easat-7828	28	20	;	;	PUNCT
easat-7828	28	21	licensee	licensee	PROPN
easat-7828	28	22	learning	learn	VERB
easat-7828	28	23	gate	gate	PROPN
easat-7828	28	24	platform	platform	NOUN
easat-7828	28	25	are	be	AUX
easat-7828	28	26	unique	unique	ADJ
easat-7828	28	27	.	.	PUNCT
easat-7828	29	1	marketers	marketer	NOUN
easat-7828	29	2	have	have	VERB
easat-7828	29	3	the	the	DET
easat-7828	29	4	ability	ability	NOUN
easat-7828	29	5	to	to	PART
easat-7828	29	6	expand	expand	VERB
easat-7828	29	7	their	their	PRON
easat-7828	29	8	audience	audience	NOUN
easat-7828	29	9	and	and	CCONJ
easat-7828	29	10	impact	impact	NOUN
easat-7828	29	11	by	by	ADP
easat-7828	29	12	purposefully	purposefully	ADV
easat-7828	29	13	selecting	select	VERB
easat-7828	29	14	and	and	CCONJ
easat-7828	29	15	creating	create	VERB
easat-7828	29	16	content	content	NOUN
easat-7828	29	17	for	for	ADP
easat-7828	29	18	the	the	DET
easat-7828	29	19	most	most	ADV
easat-7828	29	20	suitable	suitable	ADJ
easat-7828	29	21	platforms	platform	NOUN
easat-7828	29	22	.	.	PUNCT
easat-7828	30	1	the	the	DET
easat-7828	30	2	assessment	assessment	NOUN
easat-7828	30	3	of	of	ADP
easat-7828	30	4	the	the	DET
easat-7828	30	5	effectiveness	effectiveness	NOUN
easat-7828	30	6	of	of	ADP
easat-7828	30	7	internet	internet	NOUN
easat-7828	30	8	marketing	marketing	NOUN
easat-7828	30	9	endeavours	endeavour	VERB
easat-7828	30	10	holds	hold	VERB
easat-7828	30	11	significant	significant	ADJ
easat-7828	30	12	importance	importance	NOUN
easat-7828	30	13	within	within	ADP
easat-7828	30	14	the	the	DET
easat-7828	30	15	digital	digital	ADJ
easat-7828	30	16	landscape	landscape	NOUN
easat-7828	30	17	.	.	PUNCT
easat-7828	31	1	due	due	ADP
easat-7828	31	2	to	to	ADP
easat-7828	31	3	the	the	DET
easat-7828	31	4	vast	vast	ADJ
easat-7828	31	5	variety	variety	NOUN
easat-7828	31	6	of	of	ADP
easat-7828	31	7	industries	industry	NOUN
easat-7828	31	8	,	,	PUNCT
easat-7828	31	9	strategies	strategy	NOUN
easat-7828	31	10	that	that	PRON
easat-7828	31	11	are	be	AUX
easat-7828	31	12	effective	effective	ADJ
easat-7828	31	13	in	in	ADP
easat-7828	31	14	one	one	NUM
easat-7828	31	15	may	may	AUX
easat-7828	31	16	not	not	PART
easat-7828	31	17	be	be	AUX
easat-7828	31	18	effective	effective	ADJ
easat-7828	31	19	in	in	ADP
easat-7828	31	20	another	another	PRON
easat-7828	31	21	.	.	PUNCT
easat-7828	32	1	therefore	therefore	ADV
easat-7828	32	2	,	,	PUNCT
easat-7828	32	3	it	it	PRON
easat-7828	32	4	is	be	AUX
easat-7828	32	5	essential	essential	ADJ
easat-7828	32	6	to	to	PART
easat-7828	32	7	conduct	conduct	VERB
easat-7828	32	8	in	in	ADP
easat-7828	32	9	-	-	PUNCT
easat-7828	32	10	depth	depth	NOUN
easat-7828	32	11	investigations	investigation	NOUN
easat-7828	32	12	in	in	ADP
easat-7828	32	13	order	order	NOUN
easat-7828	32	14	to	to	PART
easat-7828	32	15	tailor	tailor	VERB
easat-7828	32	16	strategies	strategy	NOUN
easat-7828	32	17	to	to	ADP
easat-7828	32	18	precise	precise	ADJ
easat-7828	32	19	business	business	NOUN
easat-7828	32	20	requirements	requirement	NOUN
easat-7828	32	21	.	.	PUNCT
easat-7828	33	1	the	the	DET
easat-7828	33	2	ability	ability	NOUN
easat-7828	33	3	to	to	PART
easat-7828	33	4	adapt	adapt	VERB
easat-7828	33	5	and	and	CCONJ
easat-7828	33	6	be	be	AUX
easat-7828	33	7	versatile	versatile	ADJ
easat-7828	33	8	when	when	SCONJ
easat-7828	33	9	utilising	utilise	VERB
easat-7828	33	10	diverse	diverse	ADJ
easat-7828	33	11	internet	internet	NOUN
easat-7828	33	12	marketing	marketing	NOUN
easat-7828	33	13	strategies	strategy	NOUN
easat-7828	33	14	is	be	AUX
easat-7828	33	15	vital	vital	ADJ
easat-7828	33	16	for	for	ADP
easat-7828	33	17	optimising	optimise	VERB
easat-7828	33	18	outcomes	outcome	NOUN
easat-7828	33	19	across	across	ADP
easat-7828	33	20	a	a	DET
easat-7828	33	21	wide	wide	ADJ
easat-7828	33	22	range	range	NOUN
easat-7828	33	23	of	of	ADP
easat-7828	33	24	industries	industry	NOUN
easat-7828	33	25	and	and	CCONJ
easat-7828	33	26	clientele	clientele	NOUN
easat-7828	33	27	.	.	PUNCT
easat-7828	34	1	1.1	1.1	NUM
easat-7828	34	2	.	.	PUNCT
easat-7828	35	1	social	social	ADJ
easat-7828	35	2	media	medium	NOUN
easat-7828	35	3	marketing	marketing	NOUN
easat-7828	35	4	boosts	boost	VERB
easat-7828	35	5	customer	customer	NOUN
easat-7828	35	6	participation	participation	NOUN
easat-7828	35	7	and	and	CCONJ
easat-7828	35	8	digital	digital	ADJ
easat-7828	35	9	word	word	NOUN
easat-7828	35	10	-	-	PUNCT
easat-7828	35	11	of	of	ADP
easat-7828	35	12	-	-	PUNCT
easat-7828	35	13	mouth	mouth	NOUN
easat-7828	35	14	customers	customer	NOUN
easat-7828	35	15	are	be	AUX
easat-7828	35	16	more	more	ADV
easat-7828	35	17	likely	likely	ADJ
easat-7828	35	18	to	to	PART
easat-7828	35	19	engage	engage	VERB
easat-7828	35	20	with	with	ADP
easat-7828	35	21	and	and	CCONJ
easat-7828	35	22	visit	visit	VERB
easat-7828	35	23	the	the	DET
easat-7828	35	24	webpages	webpage	NOUN
easat-7828	35	25	of	of	ADP
easat-7828	35	26	organisations	organisation	NOUN
easat-7828	35	27	they	they	PRON
easat-7828	35	28	subscribe	subscribe	VERB
easat-7828	35	29	to	to	ADP
easat-7828	35	30	if	if	SCONJ
easat-7828	35	31	they	they	PRON
easat-7828	35	32	find	find	VERB
easat-7828	35	33	the	the	DET
easat-7828	35	34	brand	brand	NOUN
easat-7828	35	35	's	's	PART
easat-7828	35	36	marketing	marketing	NOUN
easat-7828	35	37	endeavours	endeavour	VERB
easat-7828	35	38	satisfactory	satisfactory	ADJ
easat-7828	35	39	.	.	PUNCT
easat-7828	36	1	a	a	DET
easat-7828	36	2	greater	great	ADJ
easat-7828	36	3	propensity	propensity	NOUN
easat-7828	36	4	exists	exist	VERB
easat-7828	36	5	for	for	SCONJ
easat-7828	36	6	respondents	respondent	NOUN
easat-7828	36	7	to	to	PART
easat-7828	36	8	"	"	PUNCT
easat-7828	36	9	like	like	VERB
easat-7828	36	10	"	"	PUNCT
easat-7828	36	11	brand	brand	NOUN
easat-7828	36	12	postings	posting	NOUN
easat-7828	36	13	when	when	SCONJ
easat-7828	36	14	the	the	DET
easat-7828	36	15	content	content	NOUN
easat-7828	36	16	is	be	AUX
easat-7828	36	17	both	both	CCONJ
easat-7828	36	18	intriguing	intriguing	ADJ
easat-7828	36	19	and	and	CCONJ
easat-7828	36	20	pertinent	pertinent	ADJ
easat-7828	36	21	to	to	ADP
easat-7828	36	22	the	the	DET
easat-7828	36	23	brand	brand	NOUN
easat-7828	36	24	.	.	PUNCT
easat-7828	37	1	individuals	individual	NOUN
easat-7828	37	2	who	who	PRON
easat-7828	37	3	enhance	enhance	VERB
easat-7828	37	4	their	their	PRON
easat-7828	37	5	understanding	understanding	NOUN
easat-7828	37	6	of	of	ADP
easat-7828	37	7	products	product	NOUN
easat-7828	37	8	,	,	PUNCT
easat-7828	37	9	services	service	NOUN
easat-7828	37	10	,	,	PUNCT
easat-7828	37	11	and	and	CCONJ
easat-7828	37	12	brands	brand	NOUN
easat-7828	37	13	through	through	ADP
easat-7828	37	14	virtual	virtual	ADJ
easat-7828	37	15	entertainment	entertainment	NOUN
easat-7828	37	16	are	be	AUX
easat-7828	37	17	more	more	ADV
easat-7828	37	18	inclined	inclined	ADJ
easat-7828	37	19	to	to	PART
easat-7828	37	20	express	express	VERB
easat-7828	37	21	specific	specific	ADJ
easat-7828	37	22	opinions	opinion	NOUN
easat-7828	37	23	and	and	CCONJ
easat-7828	37	24	recommend	recommend	VERB
easat-7828	37	25	those	those	DET
easat-7828	37	26	products	product	NOUN
easat-7828	37	27	or	or	CCONJ
easat-7828	37	28	brands	brand	NOUN
easat-7828	37	29	to	to	ADP
easat-7828	37	30	their	their	PRON
easat-7828	37	31	acquaintances	acquaintance	NOUN
easat-7828	37	32	and	and	CCONJ
easat-7828	37	33	relatives	relative	NOUN
easat-7828	37	34	.	.	PUNCT
easat-7828	38	1	the	the	DET
easat-7828	38	2	degree	degree	NOUN
easat-7828	38	3	of	of	ADP
easat-7828	38	4	engagement	engagement	NOUN
easat-7828	38	5	exhibited	exhibit	VERB
easat-7828	38	6	by	by	ADP
easat-7828	38	7	the	the	DET
easat-7828	38	8	brand	brand	NOUN
easat-7828	38	9	through	through	ADP
easat-7828	38	10	virtual	virtual	ADJ
easat-7828	38	11	entertainment	entertainment	NOUN
easat-7828	38	12	amplifies	amplify	VERB
easat-7828	38	13	the	the	DET
easat-7828	38	14	degree	degree	NOUN
easat-7828	38	15	to	to	PART
easat-7828	38	16	which	which	PRON
easat-7828	38	17	individuals	individual	NOUN
easat-7828	38	18	appreciate	appreciate	VERB
easat-7828	38	19	the	the	DET
easat-7828	38	20	product	product	NOUN
easat-7828	38	21	or	or	CCONJ
easat-7828	38	22	brand	brand	NOUN
easat-7828	38	23	recommended	recommend	VERB
easat-7828	38	24	by	by	ADP
easat-7828	38	25	their	their	PRON
easat-7828	38	26	social	social	ADJ
easat-7828	38	27	circles	circle	NOUN
easat-7828	38	28	.	.	PUNCT
easat-7828	39	1	the	the	DET
easat-7828	39	2	correlation	correlation	NOUN
easat-7828	39	3	between	between	ADP
easat-7828	39	4	consumer	consumer	NOUN
easat-7828	39	5	commitment	commitment	NOUN
easat-7828	39	6	and	and	CCONJ
easat-7828	39	7	electronic	electronic	ADJ
easat-7828	39	8	verbal	verbal	ADJ
easat-7828	39	9	exchange	exchange	NOUN
easat-7828	39	10	indicates	indicate	VERB
easat-7828	39	11	that	that	SCONJ
easat-7828	39	12	individuals	individual	NOUN
easat-7828	39	13	who	who	PRON
easat-7828	39	14	engage	engage	VERB
easat-7828	39	15	in	in	ADP
easat-7828	39	16	more	more	ADJ
easat-7828	39	17	site	site	NOUN
easat-7828	39	18	visits	visit	NOUN
easat-7828	39	19	and	and	CCONJ
easat-7828	39	20	read	read	VERB
easat-7828	39	21	brand	brand	NOUN
easat-7828	39	22	postings	posting	NOUN
easat-7828	39	23	are	be	AUX
easat-7828	39	24	more	more	ADV
easat-7828	39	25	inclined	inclined	ADJ
easat-7828	39	26	to	to	PART
easat-7828	39	27	express	express	VERB
easat-7828	39	28	specific	specific	ADJ
easat-7828	39	29	opinions	opinion	NOUN
easat-7828	39	30	and	and	CCONJ
easat-7828	39	31	recommend	recommend	VERB
easat-7828	39	32	the	the	DET
easat-7828	39	33	same	same	ADJ
easat-7828	39	34	products	product	NOUN
easat-7828	39	35	or	or	CCONJ
easat-7828	39	36	companies	company	NOUN
easat-7828	39	37	to	to	ADP
easat-7828	39	38	their	their	PRON
easat-7828	39	39	acquaintances	acquaintance	NOUN
easat-7828	39	40	and	and	CCONJ
easat-7828	39	41	family	family	NOUN
easat-7828	39	42	members	member	NOUN
easat-7828	39	43	.	.	PUNCT
easat-7828	40	1	the	the	DET
easat-7828	40	2	level	level	NOUN
easat-7828	40	3	of	of	ADP
easat-7828	40	4	customer	customer	NOUN
easat-7828	40	5	commitment	commitment	NOUN
easat-7828	40	6	greatly	greatly	ADV
easat-7828	40	7	reduces	reduce	VERB
easat-7828	40	8	the	the	DET
easat-7828	40	9	favourable	favourable	ADJ
easat-7828	40	10	influence	influence	NOUN
easat-7828	40	11	that	that	PRON
easat-7828	40	12	online	online	ADJ
easat-7828	40	13	entertainment	entertainment	NOUN
easat-7828	40	14	marketing	marketing	NOUN
easat-7828	40	15	has	have	VERB
easat-7828	40	16	on	on	ADP
easat-7828	40	17	electronic	electronic	ADJ
easat-7828	40	18	word	word	NOUN
easat-7828	40	19	of	of	ADP
easat-7828	40	20	mouth	mouth	NOUN
easat-7828	40	21	.	.	PUNCT
easat-7828	41	1	this	this	DET
easat-7828	41	2	study	study	NOUN
easat-7828	41	3	provides	provide	VERB
easat-7828	41	4	evidence	evidence	NOUN
easat-7828	41	5	that	that	SCONJ
easat-7828	41	6	the	the	DET
easat-7828	41	7	impact	impact	NOUN
easat-7828	41	8	of	of	ADP
easat-7828	41	9	online	online	ADJ
easat-7828	41	10	entertainment	entertainment	NOUN
easat-7828	41	11	on	on	ADP
easat-7828	41	12	electronic	electronic	ADJ
easat-7828	41	13	verbal	verbal	ADJ
easat-7828	41	14	communication	communication	NOUN
easat-7828	41	15	becomes	become	VERB
easat-7828	41	16	more	more	ADV
easat-7828	41	17	prominent	prominent	ADJ
easat-7828	41	18	when	when	SCONJ
easat-7828	41	19	consumer	consumer	NOUN
easat-7828	41	20	loyalty	loyalty	NOUN
easat-7828	41	21	is	be	AUX
easat-7828	41	22	compromised	compromise	VERB
easat-7828	41	23	.	.	PUNCT
easat-7828	42	1	individuals	individual	NOUN
easat-7828	42	2	who	who	PRON
easat-7828	42	3	are	be	AUX
easat-7828	42	4	satisfied	satisfied	ADJ
easat-7828	42	5	with	with	ADP
easat-7828	42	6	the	the	DET
easat-7828	42	7	branded	brand	VERB
easat-7828	42	8	information	information	NOUN
easat-7828	42	9	provided	provide	VERB
easat-7828	42	10	through	through	ADP
easat-7828	42	11	online	online	ADJ
easat-7828	42	12	entertainment	entertainment	NOUN
easat-7828	42	13	and	and	CCONJ
easat-7828	42	14	are	be	AUX
easat-7828	42	15	more	more	ADV
easat-7828	42	16	inclined	inclined	ADJ
easat-7828	42	17	to	to	PART
easat-7828	42	18	use	use	VERB
easat-7828	42	19	virtual	virtual	ADJ
easat-7828	42	20	entertainment	entertainment	NOUN
easat-7828	42	21	to	to	PART
easat-7828	42	22	increase	increase	VERB
easat-7828	42	23	their	their	PRON
easat-7828	42	24	knowledge	knowledge	NOUN
easat-7828	42	25	are	be	AUX
easat-7828	42	26	also	also	ADV
easat-7828	42	27	more	more	ADV
easat-7828	42	28	likely	likely	ADJ
easat-7828	42	29	to	to	PART
easat-7828	42	30	express	express	VERB
easat-7828	42	31	specific	specific	ADJ
easat-7828	42	32	opinions	opinion	NOUN
easat-7828	42	33	and	and	CCONJ
easat-7828	42	34	recommend	recommend	VERB
easat-7828	42	35	products	product	NOUN
easat-7828	42	36	or	or	CCONJ
easat-7828	42	37	brands	brand	NOUN
easat-7828	42	38	.	.	PUNCT
easat-7828	43	1	1.2	1.2	NUM
easat-7828	43	2	.	.	PUNCT
easat-7828	44	1	the	the	DET
easat-7828	44	2	indian	indian	ADJ
easat-7828	44	3	digital	digital	ADJ
easat-7828	44	4	marketing	marketing	NOUN
easat-7828	44	5	scenario	scenario	NOUN
easat-7828	44	6	as	as	ADP
easat-7828	44	7	per	per	ADP
easat-7828	44	8	the	the	DET
easat-7828	44	9	global	global	ADJ
easat-7828	44	10	overview	overview	NOUN
easat-7828	44	11	report	report	NOUN
easat-7828	44	12	,	,	PUNCT
easat-7828	44	13	india	india	PROPN
easat-7828	44	14	's	's	PART
easat-7828	44	15	population	population	NOUN
easat-7828	44	16	stands	stand	VERB
easat-7828	44	17	at	at	ADP
easat-7828	44	18	1.42	1.42	NUM
easat-7828	44	19	billion	billion	NUM
easat-7828	44	20	as	as	ADP
easat-7828	44	21	of	of	ADP
easat-7828	44	22	january	january	PROPN
easat-7828	44	23	2023	2023	NUM
easat-7828	44	24	,	,	PUNCT
easat-7828	44	25	of	of	ADP
easat-7828	44	26	which	which	PRON
easat-7828	44	27	692.0	692.0	NUM
easat-7828	44	28	million	million	NUM
easat-7828	44	29	are	be	AUX
easat-7828	44	30	internet	internet	NOUN
easat-7828	44	31	users	user	NOUN
easat-7828	44	32	,	,	PUNCT
easat-7828	44	33	representing	represent	VERB
easat-7828	44	34	a	a	DET
easat-7828	44	35	penetration	penetration	NOUN
easat-7828	44	36	rate	rate	NOUN
easat-7828	44	37	of	of	ADP
easat-7828	44	38	48.7	48.7	NUM
easat-7828	44	39	%	%	NOUN
easat-7828	44	40	.	.	PUNCT
easat-7828	45	1	467	467	NUM
easat-7828	45	2	million	million	NUM
easat-7828	45	3	individuals	individual	NOUN
easat-7828	45	4	(	(	PUNCT
easat-7828	45	5	32.8	32.8	NUM
easat-7828	45	6	percent	percent	NOUN
easat-7828	45	7	)	)	PUNCT
easat-7828	45	8	in	in	ADP
easat-7828	45	9	india	india	PROPN
easat-7828	45	10	utilised	utilise	VERB
easat-7828	45	11	social	social	ADJ
easat-7828	45	12	media	medium	NOUN
easat-7828	45	13	in	in	ADP
easat-7828	45	14	january	january	PROPN
easat-7828	45	15	2023	2023	NUM
easat-7828	45	16	.	.	PUNCT
easat-7828	46	1	facebook	facebook	PROPN
easat-7828	46	2	had	have	VERB
easat-7828	46	3	314.6	314.6	NUM
easat-7828	46	4	million	million	NUM
easat-7828	46	5	users	user	NOUN
easat-7828	46	6	in	in	ADP
easat-7828	46	7	india	india	PROPN
easat-7828	46	8	,	,	PUNCT
easat-7828	46	9	which	which	PRON
easat-7828	46	10	was	be	AUX
easat-7828	46	11	equivalent	equivalent	ADJ
easat-7828	46	12	to	to	ADP
easat-7828	46	13	22.1	22.1	NUM
easat-7828	46	14	%	%	NOUN
easat-7828	46	15	of	of	ADP
easat-7828	46	16	the	the	DET
easat-7828	46	17	population	population	NOUN
easat-7828	46	18	for	for	ADP
easat-7828	46	19	advertising	advertising	NOUN
easat-7828	46	20	purposes	purpose	NOUN
easat-7828	46	21	.	.	PUNCT
easat-7828	47	1	during	during	ADP
easat-7828	47	2	that	that	DET
easat-7828	47	3	period	period	NOUN
easat-7828	47	4	,	,	PUNCT
easat-7828	47	5	youtube	youtube	PROPN
easat-7828	47	6	had	have	VERB
easat-7828	47	7	a	a	DET
easat-7828	47	8	user	user	NOUN
easat-7828	47	9	base	base	NOUN
easat-7828	47	10	of	of	ADP
easat-7828	47	11	467.0	467.0	NUM
easat-7828	47	12	million	million	NUM
easat-7828	47	13	individuals	individual	NOUN
easat-7828	47	14	,	,	PUNCT
easat-7828	47	15	of	of	ADP
easat-7828	47	16	which	which	PRON
easat-7828	47	17	32.8	32.8	NUM
easat-7828	47	18	percent	percent	NOUN
easat-7828	47	19	were	be	AUX
easat-7828	47	20	exposed	expose	VERB
easat-7828	47	21	to	to	ADP
easat-7828	47	22	advertisements	advertisement	NOUN
easat-7828	47	23	.	.	PUNCT
easat-7828	48	1	a	a	DET
easat-7828	48	2	total	total	NOUN
easat-7828	48	3	of	of	ADP
easat-7828	48	4	229.6	229.6	NUM
easat-7828	48	5	million	million	NUM
easat-7828	48	6	monthly	monthly	ADJ
easat-7828	48	7	active	active	ADJ
easat-7828	48	8	users	user	NOUN
easat-7828	48	9	on	on	ADP
easat-7828	48	10	instagram	instagram	PROPN
easat-7828	48	11	viewed	view	VERB
easat-7828	48	12	advertisements	advertisement	NOUN
easat-7828	48	13	,	,	PUNCT
easat-7828	48	14	which	which	PRON
easat-7828	48	15	accounts	account	VERB
easat-7828	48	16	for	for	ADP
easat-7828	48	17	16.1	16.1	NUM
easat-7828	48	18	%	%	NOUN
easat-7828	48	19	of	of	ADP
easat-7828	48	20	the	the	DET
easat-7828	48	21	world	world	NOUN
easat-7828	48	22	's	's	PART
easat-7828	48	23	population	population	NOUN
easat-7828	48	24	.	.	PUNCT
easat-7828	49	1	these	these	DET
easat-7828	49	2	advertisements	advertisement	NOUN
easat-7828	49	3	were	be	AUX
easat-7828	49	4	viewed	view	VERB
easat-7828	49	5	by	by	ADP
easat-7828	49	6	117.6	117.6	NUM
easat-7828	49	7	million	million	NUM
easat-7828	49	8	individuals	individual	NOUN
easat-7828	49	9	,	,	PUNCT
easat-7828	49	10	or	or	CCONJ
easat-7828	49	11	8.3	8.3	NUM
easat-7828	49	12	percent	percent	NOUN
easat-7828	49	13	of	of	ADP
easat-7828	49	14	the	the	DET
easat-7828	49	15	global	global	ADJ
easat-7828	49	16	population	population	NOUN
easat-7828	49	17	.	.	PUNCT
easat-7828	50	1	as	as	ADP
easat-7828	50	2	per	per	ADP
easat-7828	50	3	the	the	DET
easat-7828	50	4	advertising	advertising	NOUN
easat-7828	50	5	statistics	statistic	NOUN
easat-7828	50	6	of	of	ADP
easat-7828	50	7	linkedin	linkedin	NOUN
easat-7828	50	8	,	,	PUNCT
easat-7828	50	9	7.0	7.0	NUM
easat-7828	50	10	%	%	NOUN
easat-7828	50	11	of	of	ADP
easat-7828	50	12	the	the	DET
easat-7828	50	13	network	network	NOUN
easat-7828	50	14	's	's	PART
easat-7828	50	15	99	99	NUM
easat-7828	50	16	million	million	NUM
easat-7828	50	17	"	"	PUNCT
easat-7828	50	18	members	member	NOUN
easat-7828	50	19	"	"	PUNCT
easat-7828	50	20	were	be	AUX
easat-7828	50	21	individuals	individual	NOUN
easat-7828	50	22	from	from	ADP
easat-7828	50	23	india	india	PROPN
easat-7828	50	24	.	.	PUNCT
easat-7828	51	1	snapchat	snapchat	PROPN
easat-7828	51	2	had	have	VERB
easat-7828	51	3	172.5	172.5	NUM
easat-7828	51	4	million	million	NUM
easat-7828	51	5	consumers	consumer	NOUN
easat-7828	51	6	,	,	PUNCT
easat-7828	51	7	or	or	CCONJ
easat-7828	51	8	12.1	12.1	NUM
easat-7828	51	9	%	%	NOUN
easat-7828	51	10	of	of	ADP
easat-7828	51	11	the	the	DET
easat-7828	51	12	global	global	ADJ
easat-7828	51	13	population	population	NOUN
easat-7828	51	14	,	,	PUNCT
easat-7828	51	15	through	through	ADP
easat-7828	51	16	its	its	PRON
easat-7828	51	17	advertisements	advertisement	NOUN
easat-7828	51	18	.	.	PUNCT
easat-7828	52	1	in	in	ADP
easat-7828	52	2	contrast	contrast	NOUN
easat-7828	52	3	to	to	ADP
easat-7828	52	4	snapchat	snapchat	PROPN
easat-7828	52	5	,	,	PUNCT
easat-7828	52	6	facebook	facebook	NOUN
easat-7828	52	7	,	,	PUNCT
easat-7828	52	8	and	and	CCONJ
easat-7828	52	9	instagram	instagram	PROPN
easat-7828	52	10	,	,	PUNCT
easat-7828	52	11	which	which	PRON
easat-7828	52	12	all	all	PRON
easat-7828	52	13	have	have	VERB
easat-7828	52	14	minimum	minimum	ADJ
easat-7828	52	15	membership	membership	NOUN
easat-7828	52	16	age	age	NOUN
easat-7828	52	17	requirements	requirement	NOUN
easat-7828	52	18	of	of	ADP
easat-7828	52	19	13	13	NUM
easat-7828	52	20	,	,	PUNCT
easat-7828	52	21	linkedin	linkedin	NOUN
easat-7828	52	22	requires	require	VERB
easat-7828	52	23	individuals	individual	NOUN
easat-7828	52	24	to	to	PART
easat-7828	52	25	be	be	AUX
easat-7828	52	26	at	at	ADP
easat-7828	52	27	least	least	ADV
easat-7828	52	28	18	18	NUM
easat-7828	52	29	years	year	NOUN
easat-7828	52	30	old	old	ADJ
easat-7828	52	31	.	.	PUNCT
easat-7828	53	1	–	–	PUNCT
easat-7828	53	2	source	source	NOUN
easat-7828	53	3	(	(	PUNCT
easat-7828	53	4	www.datareportal.com	www.datareportal.com	X
easat-7828	53	5	)	)	PUNCT
easat-7828	53	6	1.3	1.3	NUM
easat-7828	53	7	.	.	PUNCT
easat-7828	54	1	the	the	DET
easat-7828	54	2	evolution	evolution	NOUN
easat-7828	54	3	of	of	ADP
easat-7828	54	4	consumer	consumer	NOUN
easat-7828	54	5	engagement	engagement	NOUN
easat-7828	54	6	in	in	ADP
easat-7828	54	7	the	the	DET
easat-7828	54	8	digital	digital	ADJ
easat-7828	54	9	era	era	NOUN
easat-7828	54	10	the	the	DET
easat-7828	54	11	advent	advent	NOUN
easat-7828	54	12	of	of	ADP
easat-7828	54	13	innovative	innovative	ADJ
easat-7828	54	14	digital	digital	ADJ
easat-7828	54	15	platforms	platform	NOUN
easat-7828	54	16	and	and	CCONJ
easat-7828	54	17	changing	change	VERB
easat-7828	54	18	consumer	consumer	NOUN
easat-7828	54	19	behaviours	behaviour	NOUN
easat-7828	54	20	have	have	AUX
easat-7828	54	21	significantly	significantly	ADV
easat-7828	54	22	influenced	influence	VERB
easat-7828	54	23	the	the	DET
easat-7828	54	24	manner	manner	NOUN
easat-7828	54	25	in	in	ADP
easat-7828	54	26	which	which	PRON
easat-7828	54	27	customers	customer	NOUN
easat-7828	54	28	interact	interact	VERB
easat-7828	54	29	with	with	ADP
easat-7828	54	30	companies	company	NOUN
easat-7828	54	31	and	and	CCONJ
easat-7828	54	32	make	make	VERB
easat-7828	54	33	buying	buying	NOUN
easat-7828	54	34	choices	choice	NOUN
easat-7828	54	35	.	.	PUNCT
easat-7828	55	1	previously	previously	ADV
easat-7828	55	2	,	,	PUNCT
easat-7828	55	3	marketers	marketer	NOUN
easat-7828	55	4	were	be	AUX
easat-7828	55	5	limited	limit	VERB
easat-7828	55	6	to	to	ADP
easat-7828	55	7	traditional	traditional	ADJ
easat-7828	55	8	channels	channel	NOUN
easat-7828	55	9	such	such	ADJ
easat-7828	55	10	as	as	ADP
easat-7828	55	11	print	print	NOUN
easat-7828	55	12	,	,	PUNCT
easat-7828	55	13	radio	radio	NOUN
easat-7828	55	14	,	,	PUNCT
easat-7828	55	15	and	and	CCONJ
easat-7828	55	16	television	television	NOUN
easat-7828	55	17	to	to	PART
easat-7828	55	18	reach	reach	VERB
easat-7828	55	19	their	their	PRON
easat-7828	55	20	intended	intend	VERB
easat-7828	55	21	audience	audience	NOUN
easat-7828	55	22	.	.	PUNCT
easat-7828	56	1	with	with	ADP
easat-7828	56	2	the	the	DET
easat-7828	56	3	rise	rise	NOUN
easat-7828	56	4	of	of	ADP
easat-7828	56	5	the	the	DET
easat-7828	56	6	internet	internet	NOUN
easat-7828	56	7	and	and	CCONJ
easat-7828	56	8	the	the	DET
easat-7828	56	9	widespread	widespread	ADJ
easat-7828	56	10	use	use	NOUN
easat-7828	56	11	of	of	ADP
easat-7828	56	12	smartphones	smartphone	NOUN
easat-7828	56	13	,	,	PUNCT
easat-7828	56	14	social	social	ADJ
easat-7828	56	15	media	medium	NOUN
easat-7828	56	16	content	content	NOUN
easat-7828	56	17	has	have	AUX
easat-7828	56	18	become	become	VERB
easat-7828	56	19	more	more	ADV
easat-7828	56	20	important	important	ADJ
easat-7828	56	21	in	in	ADP
easat-7828	56	22	acquiring	acquire	VERB
easat-7828	56	23	new	new	ADJ
easat-7828	56	24	customers	customer	NOUN
easat-7828	56	25	,	,	PUNCT
easat-7828	56	26	building	build	VERB
easat-7828	56	27	loyalty	loyalty	NOUN
easat-7828	56	28	among	among	ADP
easat-7828	56	29	current	current	ADJ
easat-7828	56	30	ones	one	NOUN
easat-7828	56	31	,	,	PUNCT
easat-7828	56	32	and	and	CCONJ
easat-7828	56	33	creating	create	VERB
easat-7828	56	34	significant	significant	ADJ
easat-7828	56	35	commercial	commercial	ADJ
easat-7828	56	36	partnerships	partnership	NOUN
easat-7828	56	37	.	.	PUNCT
easat-7828	57	1	http://www.datareportal.com/	http://www.datareportal.com/	PROPN
easat-7828	57	2	523	523	NUM
easat-7828	57	3	edelweiss	edelweiss	PROPN
easat-7828	57	4	applied	apply	VERB
easat-7828	57	5	science	science	NOUN
easat-7828	57	6	and	and	CCONJ
easat-7828	57	7	technology	technology	NOUN
easat-7828	57	8	issn	issn	PROPN
easat-7828	57	9	:	:	PUNCT
easat-7828	57	10	2576	2576	NUM
easat-7828	57	11	-	-	SYM
easat-7828	57	12	8484	8484	NUM
easat-7828	57	13	vol	vol	NOUN
easat-7828	57	14	.	.	PROPN
easat-7828	58	1	9	9	NUM
easat-7828	58	2	,	,	PUNCT
easat-7828	58	3	no	no	INTJ
easat-7828	58	4	.	.	NOUN
easat-7828	58	5	6	6	NUM
easat-7828	58	6	:	:	PUNCT
easat-7828	58	7	521	521	NUM
easat-7828	58	8	-	-	SYM
easat-7828	58	9	536	536	NUM
easat-7828	58	10	,	,	PUNCT
easat-7828	58	11	2025	2025	NUM
easat-7828	58	12	doi	doi	NOUN
easat-7828	58	13	:	:	PUNCT
easat-7828	58	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	58	15	©	©	NOUN
easat-7828	58	16	2025	2025	NUM
easat-7828	58	17	by	by	ADP
easat-7828	58	18	the	the	DET
easat-7828	58	19	authors	author	NOUN
easat-7828	58	20	;	;	PUNCT
easat-7828	58	21	licensee	licensee	PROPN
easat-7828	58	22	learning	learning	NOUN
easat-7828	58	23	gate	gate	VERB
easat-7828	58	24	1.4	1.4	NUM
easat-7828	58	25	.	.	PUNCT
easat-7828	59	1	the	the	DET
easat-7828	59	2	myriad	myriad	ADJ
easat-7828	59	3	dimensions	dimension	NOUN
easat-7828	59	4	of	of	ADP
easat-7828	59	5	the	the	DET
easat-7828	59	6	ever	ever	ADV
easat-7828	59	7	-	-	PUNCT
easat-7828	59	8	evolving	evolve	VERB
easat-7828	59	9	digital	digital	ADJ
easat-7828	59	10	landscape	landscape	NOUN
easat-7828	59	11	this	this	DET
easat-7828	59	12	research	research	NOUN
easat-7828	59	13	investigates	investigate	VERB
easat-7828	59	14	the	the	DET
easat-7828	59	15	association	association	NOUN
easat-7828	59	16	between	between	ADP
easat-7828	59	17	customer	customer	NOUN
easat-7828	59	18	involvement	involvement	NOUN
easat-7828	59	19	and	and	CCONJ
easat-7828	59	20	social	social	ADJ
easat-7828	59	21	media	medium	NOUN
easat-7828	59	22	content	content	NOUN
easat-7828	59	23	,	,	PUNCT
easat-7828	59	24	highlighting	highlight	VERB
easat-7828	59	25	the	the	DET
easat-7828	59	26	importance	importance	NOUN
easat-7828	59	27	of	of	ADP
easat-7828	59	28	this	this	DET
easat-7828	59	29	connection	connection	NOUN
easat-7828	59	30	for	for	ADP
easat-7828	59	31	organisations	organisation	NOUN
easat-7828	59	32	.	.	PUNCT
easat-7828	60	1	this	this	PRON
easat-7828	60	2	exemplifies	exemplify	VERB
easat-7828	60	3	how	how	SCONJ
easat-7828	60	4	social	social	ADJ
easat-7828	60	5	media	medium	NOUN
easat-7828	60	6	content	content	NOUN
easat-7828	60	7	amplifies	amplify	VERB
easat-7828	60	8	customer	customer	NOUN
easat-7828	60	9	participation	participation	NOUN
easat-7828	60	10	as	as	ADP
easat-7828	60	11	brand	brand	NOUN
easat-7828	60	12	ambassadors	ambassador	NOUN
easat-7828	60	13	,	,	PUNCT
easat-7828	60	14	elevates	elevate	VERB
easat-7828	60	15	conversion	conversion	NOUN
easat-7828	60	16	rates	rate	NOUN
easat-7828	60	17	,	,	PUNCT
easat-7828	60	18	and	and	CCONJ
easat-7828	60	19	fortifies	fortify	VERB
easat-7828	60	20	brand	brand	NOUN
easat-7828	60	21	loyalty	loyalty	NOUN
easat-7828	60	22	.	.	PUNCT
easat-7828	61	1	moreover	moreover	ADV
easat-7828	61	2	,	,	PUNCT
easat-7828	61	3	it	it	PRON
easat-7828	61	4	emphasises	emphasise	VERB
easat-7828	61	5	the	the	DET
easat-7828	61	6	significance	significance	NOUN
easat-7828	61	7	of	of	ADP
easat-7828	61	8	digital	digital	ADJ
easat-7828	61	9	marketing	marketing	NOUN
easat-7828	61	10	tactics	tactic	NOUN
easat-7828	61	11	in	in	ADP
easat-7828	61	12	promoting	promote	VERB
easat-7828	61	13	engagement	engagement	NOUN
easat-7828	61	14	and	and	CCONJ
easat-7828	61	15	communication	communication	NOUN
easat-7828	61	16	between	between	ADP
easat-7828	61	17	companies	company	NOUN
easat-7828	61	18	and	and	CCONJ
easat-7828	61	19	their	their	PRON
easat-7828	61	20	intended	intended	ADJ
easat-7828	61	21	audience	audience	NOUN
easat-7828	61	22	.	.	PUNCT
easat-7828	62	1	1.5	1.5	NUM
easat-7828	62	2	.	.	PUNCT
easat-7828	63	1	customization	customization	NOUN
easat-7828	63	2	and	and	CCONJ
easat-7828	63	3	relevance	relevance	NOUN
easat-7828	63	4	dimension	dimension	NOUN
easat-7828	63	5	customisation	customisation	NOUN
easat-7828	63	6	is	be	AUX
easat-7828	63	7	an	an	DET
easat-7828	63	8	essential	essential	ADJ
easat-7828	63	9	component	component	NOUN
easat-7828	63	10	of	of	ADP
easat-7828	63	11	successful	successful	ADJ
easat-7828	63	12	marketing	marketing	NOUN
easat-7828	63	13	in	in	ADP
easat-7828	63	14	today	today	NOUN
easat-7828	63	15	's	's	PART
easat-7828	63	16	technology	technology	NOUN
easat-7828	63	17	environment	environment	NOUN
easat-7828	63	18	.	.	PUNCT
easat-7828	64	1	it	it	PRON
easat-7828	64	2	entails	entail	VERB
easat-7828	64	3	tailoring	tailor	VERB
easat-7828	64	4	content	content	NOUN
easat-7828	64	5	to	to	PART
easat-7828	64	6	meet	meet	VERB
easat-7828	64	7	the	the	DET
easat-7828	64	8	specific	specific	ADJ
easat-7828	64	9	requirements	requirement	NOUN
easat-7828	64	10	and	and	CCONJ
easat-7828	64	11	preferences	preference	NOUN
easat-7828	64	12	of	of	ADP
easat-7828	64	13	customers	customer	NOUN
easat-7828	64	14	in	in	ADP
easat-7828	64	15	order	order	NOUN
easat-7828	64	16	to	to	PART
easat-7828	64	17	improve	improve	VERB
easat-7828	64	18	engagement	engagement	NOUN
easat-7828	64	19	and	and	CCONJ
easat-7828	64	20	enhance	enhance	VERB
easat-7828	64	21	the	the	DET
easat-7828	64	22	overall	overall	ADJ
easat-7828	64	23	customer	customer	NOUN
easat-7828	64	24	experience	experience	NOUN
easat-7828	64	25	.	.	PUNCT
easat-7828	65	1	organisations	organisation	NOUN
easat-7828	65	2	may	may	AUX
easat-7828	65	3	use	use	VERB
easat-7828	65	4	social	social	ADJ
easat-7828	65	5	media	medium	NOUN
easat-7828	65	6	platforms	platform	NOUN
easat-7828	65	7	to	to	PART
easat-7828	65	8	enhance	enhance	VERB
easat-7828	65	9	their	their	PRON
easat-7828	65	10	content	content	NOUN
easat-7828	65	11	strategy	strategy	NOUN
easat-7828	65	12	based	base	VERB
easat-7828	65	13	on	on	ADP
easat-7828	65	14	customer	customer	NOUN
easat-7828	65	15	demographics	demographic	NOUN
easat-7828	65	16	,	,	PUNCT
easat-7828	65	17	interests	interest	NOUN
easat-7828	65	18	,	,	PUNCT
easat-7828	65	19	and	and	CCONJ
easat-7828	65	20	behaviours	behaviour	NOUN
easat-7828	65	21	.	.	PUNCT
easat-7828	66	1	this	this	DET
easat-7828	66	2	strategy	strategy	NOUN
easat-7828	66	3	guarantees	guarantee	VERB
easat-7828	66	4	that	that	SCONJ
easat-7828	66	5	the	the	DET
easat-7828	66	6	information	information	NOUN
easat-7828	66	7	is	be	AUX
easat-7828	66	8	relevant	relevant	ADJ
easat-7828	66	9	to	to	ADP
easat-7828	66	10	the	the	DET
easat-7828	66	11	customers	customer	NOUN
easat-7828	66	12	'	'	PART
easat-7828	66	13	interests	interest	NOUN
easat-7828	66	14	and	and	CCONJ
easat-7828	66	15	successfully	successfully	ADV
easat-7828	66	16	captivates	captivate	VERB
easat-7828	66	17	their	their	PRON
easat-7828	66	18	attention	attention	NOUN
easat-7828	66	19	.	.	PUNCT
easat-7828	67	1	companies	company	NOUN
easat-7828	67	2	that	that	PRON
easat-7828	67	3	provide	provide	VERB
easat-7828	67	4	customised	customised	ADJ
easat-7828	67	5	content	content	NOUN
easat-7828	67	6	acquire	acquire	VERB
easat-7828	67	7	a	a	DET
easat-7828	67	8	competitive	competitive	ADJ
easat-7828	67	9	advantage	advantage	NOUN
easat-7828	67	10	in	in	ADP
easat-7828	67	11	the	the	DET
easat-7828	67	12	market	market	NOUN
easat-7828	67	13	,	,	PUNCT
easat-7828	67	14	resulting	result	VERB
easat-7828	67	15	in	in	ADP
easat-7828	67	16	higher	high	ADJ
easat-7828	67	17	levels	level	NOUN
easat-7828	67	18	of	of	ADP
easat-7828	67	19	customer	customer	NOUN
easat-7828	67	20	satisfaction	satisfaction	NOUN
easat-7828	67	21	and	and	CCONJ
easat-7828	67	22	loyalty	loyalty	NOUN
easat-7828	67	23	.	.	PUNCT
easat-7828	68	1	an	an	DET
easat-7828	68	2	essential	essential	ADJ
easat-7828	68	3	distinguishing	distinguish	VERB
easat-7828	68	4	element	element	NOUN
easat-7828	68	5	that	that	PRON
easat-7828	68	6	motivates	motivate	VERB
easat-7828	68	7	organisations	organisation	NOUN
easat-7828	68	8	to	to	PART
easat-7828	68	9	attain	attain	VERB
easat-7828	68	10	success	success	NOUN
easat-7828	68	11	in	in	ADP
easat-7828	68	12	an	an	DET
easat-7828	68	13	increasingly	increasingly	ADV
easat-7828	68	14	competitive	competitive	ADJ
easat-7828	68	15	market	market	NOUN
easat-7828	68	16	is	be	AUX
easat-7828	68	17	the	the	DET
easat-7828	68	18	adoption	adoption	NOUN
easat-7828	68	19	of	of	ADP
easat-7828	68	20	a	a	DET
easat-7828	68	21	customised	customised	ADJ
easat-7828	68	22	strategy	strategy	NOUN
easat-7828	68	23	.	.	PUNCT
easat-7828	69	1	1.6	1.6	NUM
easat-7828	69	2	.	.	PUNCT
easat-7828	70	1	visual	visual	ADJ
easat-7828	70	2	storytelling	storytelle	VERB
easat-7828	70	3	dimension	dimension	NOUN
easat-7828	70	4	:	:	PUNCT
easat-7828	70	5	creating	create	VERB
easat-7828	70	6	remarkable	remarkable	ADJ
easat-7828	70	7	narratives	narrative	NOUN
easat-7828	70	8	visual	visual	ADJ
easat-7828	70	9	narratives	narrative	NOUN
easat-7828	70	10	have	have	AUX
easat-7828	70	11	developed	develop	VERB
easat-7828	70	12	into	into	ADP
easat-7828	70	13	a	a	DET
easat-7828	70	14	potent	potent	ADJ
easat-7828	70	15	tool	tool	NOUN
easat-7828	70	16	in	in	ADP
easat-7828	70	17	the	the	DET
easat-7828	70	18	contemporary	contemporary	ADJ
easat-7828	70	19	digital	digital	ADJ
easat-7828	70	20	marketplace	marketplace	NOUN
easat-7828	70	21	,	,	PUNCT
easat-7828	70	22	enabling	enable	VERB
easat-7828	70	23	organisations	organisation	NOUN
easat-7828	70	24	to	to	PART
easat-7828	70	25	rapidly	rapidly	ADV
easat-7828	70	26	engage	engage	VERB
easat-7828	70	27	and	and	CCONJ
easat-7828	70	28	retain	retain	VERB
easat-7828	70	29	the	the	DET
easat-7828	70	30	interest	interest	NOUN
easat-7828	70	31	of	of	ADP
easat-7828	70	32	their	their	PRON
easat-7828	70	33	target	target	NOUN
easat-7828	70	34	audience	audience	NOUN
easat-7828	70	35	.	.	PUNCT
easat-7828	71	1	images	image	NOUN
easat-7828	71	2	and	and	CCONJ
easat-7828	71	3	videos	video	NOUN
easat-7828	71	4	possess	possess	VERB
easat-7828	71	5	the	the	DET
easat-7828	71	6	capacity	capacity	NOUN
easat-7828	71	7	to	to	PART
easat-7828	71	8	convey	convey	VERB
easat-7828	71	9	intricate	intricate	ADJ
easat-7828	71	10	thoughts	thought	NOUN
easat-7828	71	11	and	and	CCONJ
easat-7828	71	12	emotions	emotion	NOUN
easat-7828	71	13	in	in	ADP
easat-7828	71	14	an	an	DET
easat-7828	71	15	instant	instant	NOUN
easat-7828	71	16	,	,	PUNCT
easat-7828	71	17	rendering	render	VERB
easat-7828	71	18	them	they	PRON
easat-7828	71	19	distinctive	distinctive	ADJ
easat-7828	71	20	on	on	ADP
easat-7828	71	21	social	social	ADJ
easat-7828	71	22	media	medium	NOUN
easat-7828	71	23	platforms	platform	NOUN
easat-7828	71	24	.	.	PUNCT
easat-7828	72	1	potential	potential	ADJ
easat-7828	72	2	benefits	benefit	NOUN
easat-7828	72	3	of	of	ADP
easat-7828	72	4	mastering	master	VERB
easat-7828	72	5	the	the	DET
easat-7828	72	6	art	art	NOUN
easat-7828	72	7	of	of	ADP
easat-7828	72	8	narration	narration	NOUN
easat-7828	72	9	include	include	VERB
easat-7828	72	10	the	the	DET
easat-7828	72	11	ability	ability	NOUN
easat-7828	72	12	to	to	PART
easat-7828	72	13	humanise	humanise	VERB
easat-7828	72	14	a	a	DET
easat-7828	72	15	company	company	NOUN
easat-7828	72	16	,	,	PUNCT
easat-7828	72	17	establish	establish	VERB
easat-7828	72	18	credibility	credibility	NOUN
easat-7828	72	19	,	,	PUNCT
easat-7828	72	20	and	and	CCONJ
easat-7828	72	21	fortify	fortify	VERB
easat-7828	72	22	consumers	consumer	NOUN
easat-7828	72	23	'	'	PART
easat-7828	72	24	emotions	emotion	NOUN
easat-7828	72	25	.	.	PUNCT
easat-7828	73	1	visual	visual	ADJ
easat-7828	73	2	storytelling	storytelling	NOUN
easat-7828	73	3	serves	serve	VERB
easat-7828	73	4	as	as	ADP
easat-7828	73	5	a	a	DET
easat-7828	73	6	potent	potent	ADJ
easat-7828	73	7	instrument	instrument	NOUN
easat-7828	73	8	for	for	ADP
easat-7828	73	9	organisations	organisation	NOUN
easat-7828	73	10	to	to	PART
easat-7828	73	11	differentiate	differentiate	VERB
easat-7828	73	12	themselves	themselves	PRON
easat-7828	73	13	,	,	PUNCT
easat-7828	73	14	captivate	captivate	VERB
easat-7828	73	15	interest	interest	NOUN
easat-7828	73	16	,	,	PUNCT
easat-7828	73	17	and	and	CCONJ
easat-7828	73	18	forge	forge	VERB
easat-7828	73	19	significant	significant	ADJ
easat-7828	73	20	connections	connection	NOUN
easat-7828	73	21	with	with	ADP
easat-7828	73	22	their	their	PRON
easat-7828	73	23	target	target	NOUN
easat-7828	73	24	demographic	demographic	ADJ
easat-7828	73	25	amidst	amidst	ADP
easat-7828	73	26	the	the	DET
easat-7828	73	27	perpetual	perpetual	ADJ
easat-7828	73	28	and	and	CCONJ
easat-7828	73	29	rapid	rapid	ADJ
easat-7828	73	30	influx	influx	NOUN
easat-7828	73	31	of	of	ADP
easat-7828	73	32	information	information	NOUN
easat-7828	73	33	.	.	PUNCT
easat-7828	74	1	due	due	ADP
easat-7828	74	2	to	to	ADP
easat-7828	74	3	its	its	PRON
easat-7828	74	4	ease	ease	NOUN
easat-7828	74	5	of	of	ADP
easat-7828	74	6	retention	retention	NOUN
easat-7828	74	7	and	and	CCONJ
easat-7828	74	8	dissemination	dissemination	NOUN
easat-7828	74	9	,	,	PUNCT
easat-7828	74	10	visual	visual	ADJ
easat-7828	74	11	content	content	NOUN
easat-7828	74	12	is	be	AUX
easat-7828	74	13	an	an	DET
easat-7828	74	14	essential	essential	ADJ
easat-7828	74	15	element	element	NOUN
easat-7828	74	16	in	in	ADP
easat-7828	74	17	the	the	DET
easat-7828	74	18	execution	execution	NOUN
easat-7828	74	19	of	of	ADP
easat-7828	74	20	effective	effective	ADJ
easat-7828	74	21	digital	digital	ADJ
easat-7828	74	22	marketing	marketing	NOUN
easat-7828	74	23	campaigns	campaign	NOUN
easat-7828	74	24	.	.	PUNCT
easat-7828	75	1	a	a	DET
easat-7828	75	2	visually	visually	ADV
easat-7828	75	3	appealing	appealing	ADJ
easat-7828	75	4	narrative	narrative	NOUN
easat-7828	75	5	has	have	VERB
easat-7828	75	6	the	the	DET
easat-7828	75	7	potential	potential	NOUN
easat-7828	75	8	to	to	PART
easat-7828	75	9	rapidly	rapidly	ADV
easat-7828	75	10	convey	convey	VERB
easat-7828	75	11	complex	complex	ADJ
easat-7828	75	12	concepts	concept	NOUN
easat-7828	75	13	or	or	CCONJ
easat-7828	75	14	evoke	evoke	VERB
easat-7828	75	15	intense	intense	ADJ
easat-7828	75	16	emotions	emotion	NOUN
easat-7828	75	17	,	,	PUNCT
easat-7828	75	18	thereby	thereby	ADV
easat-7828	75	19	generating	generate	VERB
easat-7828	75	20	widespread	widespread	ADJ
easat-7828	75	21	virality	virality	NOUN
easat-7828	75	22	.	.	PUNCT
easat-7828	76	1	1.7	1.7	NUM
easat-7828	76	2	.	.	PUNCT
easat-7828	77	1	user	user	NOUN
easat-7828	77	2	-	-	PUNCT
easat-7828	77	3	generated	generate	VERB
easat-7828	77	4	content	content	NOUN
easat-7828	77	5	dimension	dimension	NOUN
easat-7828	77	6	(	(	PUNCT
easat-7828	77	7	ugc	ugc	NOUN
easat-7828	77	8	):	):	PUNCT
easat-7828	77	9	putting	put	VERB
easat-7828	77	10	authenticity	authenticity	NOUN
easat-7828	77	11	to	to	PART
easat-7828	77	12	use	use	VERB
easat-7828	77	13	since	since	SCONJ
easat-7828	77	14	the	the	DET
easat-7828	77	15	advent	advent	NOUN
easat-7828	77	16	of	of	ADP
easat-7828	77	17	the	the	DET
easat-7828	77	18	digital	digital	ADJ
easat-7828	77	19	age	age	NOUN
easat-7828	77	20	,	,	PUNCT
easat-7828	77	21	authenticity	authenticity	NOUN
easat-7828	77	22	has	have	AUX
easat-7828	77	23	emerged	emerge	VERB
easat-7828	77	24	as	as	ADP
easat-7828	77	25	a	a	DET
easat-7828	77	26	crucial	crucial	ADJ
easat-7828	77	27	and	and	CCONJ
easat-7828	77	28	coveted	coveted	ADJ
easat-7828	77	29	quality	quality	NOUN
easat-7828	77	30	for	for	ADP
easat-7828	77	31	organisations	organisation	NOUN
easat-7828	77	32	.	.	PUNCT
easat-7828	78	1	to	to	PART
easat-7828	78	2	effectively	effectively	ADV
easat-7828	78	3	engage	engage	VERB
easat-7828	78	4	and	and	CCONJ
easat-7828	78	5	maintain	maintain	VERB
easat-7828	78	6	customers	customer	NOUN
easat-7828	78	7	in	in	ADP
easat-7828	78	8	a	a	DET
easat-7828	78	9	highly	highly	ADV
easat-7828	78	10	competitive	competitive	ADJ
easat-7828	78	11	industry	industry	NOUN
easat-7828	78	12	,	,	PUNCT
easat-7828	78	13	businesses	business	NOUN
easat-7828	78	14	must	must	AUX
easat-7828	78	15	cultivate	cultivate	VERB
easat-7828	78	16	an	an	DET
easat-7828	78	17	authentic	authentic	ADJ
easat-7828	78	18	and	and	CCONJ
easat-7828	78	19	amicable	amicable	ADJ
easat-7828	78	20	reputation	reputation	NOUN
easat-7828	78	21	.	.	PUNCT
easat-7828	79	1	present	present	ADJ
easat-7828	79	2	-	-	PUNCT
easat-7828	79	3	day	day	NOUN
easat-7828	79	4	consumers	consumer	NOUN
easat-7828	79	5	are	be	AUX
easat-7828	79	6	knowledgeable	knowledgeable	ADJ
easat-7828	79	7	,	,	PUNCT
easat-7828	79	8	well	well	ADV
easat-7828	79	9	-	-	PUNCT
easat-7828	79	10	educated	educate	VERB
easat-7828	79	11	,	,	PUNCT
easat-7828	79	12	and	and	CCONJ
easat-7828	79	13	seeking	seek	VERB
easat-7828	79	14	businesses	business	NOUN
easat-7828	79	15	with	with	ADP
easat-7828	79	16	whom	whom	PRON
easat-7828	79	17	they	they	PRON
easat-7828	79	18	can	can	AUX
easat-7828	79	19	engage	engage	VERB
easat-7828	79	20	in	in	ADP
easat-7828	79	21	more	more	ADV
easat-7828	79	22	profound	profound	ADJ
easat-7828	79	23	dialogue	dialogue	NOUN
easat-7828	79	24	.	.	PUNCT
easat-7828	80	1	by	by	ADP
easat-7828	80	2	showcasing	showcase	VERB
easat-7828	80	3	genuineness	genuineness	NOUN
easat-7828	80	4	and	and	CCONJ
easat-7828	80	5	approachability	approachability	NOUN
easat-7828	80	6	,	,	PUNCT
easat-7828	80	7	organisations	organisation	NOUN
easat-7828	80	8	can	can	AUX
easat-7828	80	9	successfully	successfully	ADV
easat-7828	80	10	captivate	captivate	VERB
easat-7828	80	11	the	the	DET
easat-7828	80	12	interest	interest	NOUN
easat-7828	80	13	and	and	CCONJ
easat-7828	80	14	commitment	commitment	NOUN
easat-7828	80	15	of	of	ADP
easat-7828	80	16	their	their	PRON
easat-7828	80	17	intended	intended	ADJ
easat-7828	80	18	demographic	demographic	ADJ
easat-7828	80	19	.	.	PUNCT
easat-7828	81	1	ugc	ugc	PROPN
easat-7828	81	2	,	,	PUNCT
easat-7828	81	3	or	or	CCONJ
easat-7828	81	4	user	user	NOUN
easat-7828	81	5	-	-	PUNCT
easat-7828	81	6	generated	generate	VERB
easat-7828	81	7	content	content	NOUN
easat-7828	81	8	,	,	PUNCT
easat-7828	81	9	is	be	AUX
easat-7828	81	10	an	an	DET
easat-7828	81	11	extremely	extremely	ADV
easat-7828	81	12	effective	effective	ADJ
easat-7828	81	13	digital	digital	ADJ
easat-7828	81	14	marketing	marketing	NOUN
easat-7828	81	15	strategy	strategy	NOUN
easat-7828	81	16	.	.	PUNCT
easat-7828	82	1	customers	customer	NOUN
easat-7828	82	2	who	who	PRON
easat-7828	82	3	engage	engage	VERB
easat-7828	82	4	in	in	ADP
easat-7828	82	5	active	active	ADJ
easat-7828	82	6	discourse	discourse	NOUN
easat-7828	82	7	regarding	regard	VERB
easat-7828	82	8	their	their	PRON
easat-7828	82	9	brand	brand	NOUN
easat-7828	82	10	experiences	experience	NOUN
easat-7828	82	11	across	across	ADP
easat-7828	82	12	multiple	multiple	ADJ
easat-7828	82	13	social	social	ADJ
easat-7828	82	14	media	medium	NOUN
easat-7828	82	15	platforms	platform	NOUN
easat-7828	82	16	offer	offer	VERB
easat-7828	82	17	genuine	genuine	ADJ
easat-7828	82	18	social	social	ADJ
easat-7828	82	19	evidence	evidence	NOUN
easat-7828	82	20	.	.	PUNCT
easat-7828	83	1	usergenerated	usergenerated	ADJ
easat-7828	83	2	content	content	NOUN
easat-7828	83	3	(	(	PUNCT
easat-7828	83	4	ugc	ugc	PROPN
easat-7828	83	5	)	)	PUNCT
easat-7828	83	6	showing	show	VERB
easat-7828	83	7	real	real	ADJ
easat-7828	83	8	customers	customer	NOUN
easat-7828	83	9	using	use	VERB
easat-7828	83	10	your	your	PRON
easat-7828	83	11	goods	good	NOUN
easat-7828	83	12	and	and	CCONJ
easat-7828	83	13	services	service	NOUN
easat-7828	83	14	builds	build	VERB
easat-7828	83	15	brand	brand	PROPN
easat-7828	83	16	trust	trust	PROPN
easat-7828	83	17	.	.	PUNCT
easat-7828	84	1	effective	effective	ADJ
easat-7828	84	2	usage	usage	NOUN
easat-7828	84	3	of	of	ADP
easat-7828	84	4	user	user	NOUN
easat-7828	84	5	-	-	PUNCT
easat-7828	84	6	generated	generate	VERB
easat-7828	84	7	content	content	NOUN
easat-7828	84	8	(	(	PUNCT
easat-7828	84	9	ugc	ugc	PROPN
easat-7828	84	10	)	)	PUNCT
easat-7828	84	11	may	may	AUX
easat-7828	84	12	build	build	VERB
easat-7828	84	13	a	a	DET
easat-7828	84	14	community	community	NOUN
easat-7828	84	15	of	of	ADP
easat-7828	84	16	interested	interested	ADJ
easat-7828	84	17	and	and	CCONJ
easat-7828	84	18	loyal	loyal	ADJ
easat-7828	84	19	customers	customer	NOUN
easat-7828	84	20	who	who	PRON
easat-7828	84	21	value	value	VERB
easat-7828	84	22	the	the	DET
easat-7828	84	23	brand	brand	NOUN
easat-7828	84	24	's	's	PART
easat-7828	84	25	authenticity	authenticity	NOUN
easat-7828	84	26	.	.	PUNCT
easat-7828	85	1	by	by	ADP
easat-7828	85	2	employing	employ	VERB
easat-7828	85	3	strategies	strategy	NOUN
easat-7828	85	4	that	that	PRON
easat-7828	85	5	incentivize	incentivize	VERB
easat-7828	85	6	customers	customer	NOUN
easat-7828	85	7	to	to	PART
easat-7828	85	8	generate	generate	VERB
easat-7828	85	9	and	and	CCONJ
easat-7828	85	10	distribute	distribute	VERB
easat-7828	85	11	information	information	NOUN
easat-7828	85	12	pertaining	pertain	VERB
easat-7828	85	13	to	to	ADP
easat-7828	85	14	your	your	PRON
easat-7828	85	15	organisation	organisation	NOUN
easat-7828	85	16	,	,	PUNCT
easat-7828	85	17	you	you	PRON
easat-7828	85	18	may	may	AUX
easat-7828	85	19	potentially	potentially	ADV
easat-7828	85	20	foster	foster	VERB
easat-7828	85	21	the	the	DET
easat-7828	85	22	development	development	NOUN
easat-7828	85	23	of	of	ADP
easat-7828	85	24	dynamic	dynamic	ADJ
easat-7828	85	25	communities	community	NOUN
easat-7828	85	26	and	and	CCONJ
easat-7828	85	27	indomitable	indomitable	ADJ
easat-7828	85	28	customer	customer	NOUN
easat-7828	85	29	loyalty	loyalty	NOUN
easat-7828	85	30	.	.	PUNCT
easat-7828	86	1	it	it	PRON
easat-7828	86	2	has	have	AUX
easat-7828	86	3	been	be	AUX
easat-7828	86	4	demonstrated	demonstrate	VERB
easat-7828	86	5	that	that	SCONJ
easat-7828	86	6	contests	contest	NOUN
easat-7828	86	7	,	,	PUNCT
easat-7828	86	8	challenges	challenge	NOUN
easat-7828	86	9	,	,	PUNCT
easat-7828	86	10	and	and	CCONJ
easat-7828	86	11	hashtags	hashtag	NOUN
easat-7828	86	12	are	be	AUX
easat-7828	86	13	all	all	ADV
easat-7828	86	14	highly	highly	ADV
easat-7828	86	15	effective	effective	ADJ
easat-7828	86	16	at	at	ADP
easat-7828	86	17	engaging	engage	VERB
easat-7828	86	18	users	user	NOUN
easat-7828	86	19	and	and	CCONJ
easat-7828	86	20	promoting	promote	VERB
easat-7828	86	21	the	the	DET
easat-7828	86	22	production	production	NOUN
easat-7828	86	23	of	of	ADP
easat-7828	86	24	ugc	ugc	PROPN
easat-7828	86	25	.	.	PUNCT
easat-7828	87	1	by	by	ADP
easat-7828	87	2	displaying	display	VERB
easat-7828	87	3	or	or	CCONJ
easat-7828	87	4	acknowledging	acknowledge	VERB
easat-7828	87	5	it	it	PRON
easat-7828	87	6	,	,	PUNCT
easat-7828	87	7	a	a	DET
easat-7828	87	8	company	company	NOUN
easat-7828	87	9	not	not	PART
easat-7828	87	10	only	only	ADV
easat-7828	87	11	enhances	enhance	VERB
easat-7828	87	12	user	user	NOUN
easat-7828	87	13	interaction	interaction	NOUN
easat-7828	87	14	but	but	CCONJ
easat-7828	87	15	also	also	ADV
easat-7828	87	16	fortifies	fortify	VERB
easat-7828	87	17	the	the	DET
easat-7828	87	18	user	user	NOUN
easat-7828	87	19	's	's	PART
easat-7828	87	20	affective	affective	ADJ
easat-7828	87	21	connection	connection	NOUN
easat-7828	87	22	to	to	ADP
easat-7828	87	23	the	the	DET
easat-7828	87	24	brand	brand	NOUN
easat-7828	87	25	.	.	PUNCT
easat-7828	88	1	by	by	ADP
easat-7828	88	2	engaging	engage	VERB
easat-7828	88	3	in	in	ADP
easat-7828	88	4	reciprocal	reciprocal	ADJ
easat-7828	88	5	interactions	interaction	NOUN
easat-7828	88	6	,	,	PUNCT
easat-7828	88	7	audiences	audience	NOUN
easat-7828	88	8	and	and	CCONJ
easat-7828	88	9	organisations	organisation	NOUN
easat-7828	88	10	are	be	AUX
easat-7828	88	11	able	able	ADJ
easat-7828	88	12	to	to	PART
easat-7828	88	13	foster	foster	VERB
easat-7828	88	14	a	a	DET
easat-7828	88	15	sense	sense	NOUN
easat-7828	88	16	of	of	ADP
easat-7828	88	17	community	community	NOUN
easat-7828	88	18	and	and	CCONJ
easat-7828	88	19	connection	connection	NOUN
easat-7828	88	20	,	,	PUNCT
easat-7828	88	21	which	which	PRON
easat-7828	88	22	facilitates	facilitate	VERB
easat-7828	88	23	the	the	DET
easat-7828	88	24	formation	formation	NOUN
easat-7828	88	25	of	of	ADP
easat-7828	88	26	enduring	endure	VERB
easat-7828	88	27	and	and	CCONJ
easat-7828	88	28	robust	robust	ADJ
easat-7828	88	29	bonds	bond	NOUN
easat-7828	88	30	.	.	PUNCT
easat-7828	89	1	524	524	NUM
easat-7828	89	2	edelweiss	edelweiss	PROPN
easat-7828	89	3	applied	apply	VERB
easat-7828	89	4	science	science	NOUN
easat-7828	89	5	and	and	CCONJ
easat-7828	89	6	technology	technology	NOUN
easat-7828	89	7	issn	issn	PROPN
easat-7828	89	8	:	:	PUNCT
easat-7828	89	9	2576	2576	NUM
easat-7828	89	10	-	-	SYM
easat-7828	89	11	8484	8484	NUM
easat-7828	89	12	vol	vol	NOUN
easat-7828	89	13	.	.	PROPN
easat-7828	90	1	9	9	NUM
easat-7828	90	2	,	,	PUNCT
easat-7828	90	3	no	no	INTJ
easat-7828	90	4	.	.	NOUN
easat-7828	90	5	6	6	NUM
easat-7828	90	6	:	:	PUNCT
easat-7828	90	7	521	521	NUM
easat-7828	90	8	-	-	SYM
easat-7828	90	9	536	536	NUM
easat-7828	90	10	,	,	PUNCT
easat-7828	90	11	2025	2025	NUM
easat-7828	90	12	doi	doi	NOUN
easat-7828	90	13	:	:	PUNCT
easat-7828	90	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	90	15	©	©	NOUN
easat-7828	90	16	2025	2025	NUM
easat-7828	90	17	by	by	ADP
easat-7828	90	18	the	the	DET
easat-7828	90	19	authors	author	NOUN
easat-7828	90	20	;	;	PUNCT
easat-7828	90	21	licensee	licensee	PROPN
easat-7828	90	22	learning	learning	NOUN
easat-7828	90	23	gate	gate	NOUN
easat-7828	90	24	1.8	1.8	NUM
easat-7828	90	25	.	.	PUNCT
easat-7828	91	1	influencer	influencer	NOUN
easat-7828	91	2	marketing	marketing	NOUN
easat-7828	91	3	dimension	dimension	NOUN
easat-7828	91	4	:	:	PUNCT
easat-7828	91	5	harnessing	harness	VERB
easat-7828	91	6	the	the	DET
easat-7828	91	7	power	power	NOUN
easat-7828	91	8	of	of	ADP
easat-7828	91	9	credibility	credibility	NOUN
easat-7828	91	10	by	by	ADP
easat-7828	91	11	virtue	virtue	NOUN
easat-7828	91	12	of	of	ADP
easat-7828	91	13	their	their	PRON
easat-7828	91	14	expertise	expertise	NOUN
easat-7828	91	15	,	,	PUNCT
easat-7828	91	16	charisma	charisma	NOUN
easat-7828	91	17	,	,	PUNCT
easat-7828	91	18	and	and	CCONJ
easat-7828	91	19	affable	affable	ADJ
easat-7828	91	20	personas	persona	NOUN
easat-7828	91	21	,	,	PUNCT
easat-7828	91	22	influencers	influencer	NOUN
easat-7828	91	23	have	have	AUX
easat-7828	91	24	emerged	emerge	VERB
easat-7828	91	25	as	as	ADP
easat-7828	91	26	a	a	DET
easat-7828	91	27	formidable	formidable	ADJ
easat-7828	91	28	entity	entity	NOUN
easat-7828	91	29	within	within	ADP
easat-7828	91	30	the	the	DET
easat-7828	91	31	realm	realm	NOUN
easat-7828	91	32	of	of	ADP
easat-7828	91	33	social	social	ADJ
easat-7828	91	34	media	medium	NOUN
easat-7828	91	35	,	,	PUNCT
easat-7828	91	36	attracting	attract	VERB
easat-7828	91	37	interest	interest	NOUN
easat-7828	91	38	and	and	CCONJ
easat-7828	91	39	cultivating	cultivate	VERB
easat-7828	91	40	devoted	devoted	ADJ
easat-7828	91	41	audiences	audience	NOUN
easat-7828	91	42	.	.	PUNCT
easat-7828	92	1	it	it	PRON
easat-7828	92	2	is	be	AUX
easat-7828	92	3	imperative	imperative	ADJ
easat-7828	92	4	for	for	ADP
easat-7828	92	5	digital	digital	ADJ
easat-7828	92	6	marketing	marketing	NOUN
easat-7828	92	7	managers	manager	NOUN
easat-7828	92	8	to	to	PART
easat-7828	92	9	acknowledge	acknowledge	VERB
easat-7828	92	10	their	their	PRON
easat-7828	92	11	capacity	capacity	NOUN
easat-7828	92	12	to	to	PART
easat-7828	92	13	influence	influence	VERB
easat-7828	92	14	consumer	consumer	NOUN
easat-7828	92	15	perceptions	perception	NOUN
easat-7828	92	16	and	and	CCONJ
easat-7828	92	17	foster	foster	ADJ
easat-7828	92	18	authentic	authentic	ADJ
easat-7828	92	19	engagement	engagement	NOUN
easat-7828	92	20	.	.	PUNCT
easat-7828	93	1	by	by	ADP
easat-7828	93	2	establishing	establish	VERB
easat-7828	93	3	partnerships	partnership	NOUN
easat-7828	93	4	with	with	ADP
easat-7828	93	5	well	well	ADV
easat-7828	93	6	-	-	PUNCT
easat-7828	93	7	known	know	VERB
easat-7828	93	8	social	social	ADJ
easat-7828	93	9	media	medium	NOUN
easat-7828	93	10	personalities	personality	NOUN
easat-7828	93	11	,	,	PUNCT
easat-7828	93	12	influencer	influencer	NOUN
easat-7828	93	13	marketing	marketing	NOUN
easat-7828	93	14	promotes	promote	VERB
easat-7828	93	15	products	product	NOUN
easat-7828	93	16	and	and	CCONJ
easat-7828	93	17	services	service	NOUN
easat-7828	93	18	.	.	PUNCT
easat-7828	94	1	by	by	ADP
easat-7828	94	2	producing	produce	VERB
easat-7828	94	3	compelling	compelling	ADJ
easat-7828	94	4	content	content	NOUN
easat-7828	94	5	that	that	PRON
easat-7828	94	6	resonates	resonate	VERB
easat-7828	94	7	with	with	ADP
easat-7828	94	8	their	their	PRON
easat-7828	94	9	followers	follower	NOUN
easat-7828	94	10	,	,	PUNCT
easat-7828	94	11	influencers	influencer	NOUN
easat-7828	94	12	enhance	enhance	VERB
easat-7828	94	13	consumer	consumer	NOUN
easat-7828	94	14	engagement	engagement	NOUN
easat-7828	94	15	.	.	PUNCT
easat-7828	95	1	brands	brand	NOUN
easat-7828	95	2	ought	ought	AUX
easat-7828	95	3	to	to	PART
easat-7828	95	4	diligently	diligently	ADV
easat-7828	95	5	ascertain	ascertain	VERB
easat-7828	95	6	influencers	influencer	NOUN
easat-7828	95	7	who	who	PRON
easat-7828	95	8	espouse	espouse	VERB
easat-7828	95	9	their	their	PRON
easat-7828	95	10	values	value	NOUN
easat-7828	95	11	.	.	PUNCT
easat-7828	96	1	the	the	DET
easat-7828	96	2	extensive	extensive	ADJ
easat-7828	96	3	reach	reach	NOUN
easat-7828	96	4	of	of	ADP
easat-7828	96	5	influencers	influencer	NOUN
easat-7828	96	6	is	be	AUX
easat-7828	96	7	a	a	DET
easat-7828	96	8	result	result	NOUN
easat-7828	96	9	of	of	ADP
easat-7828	96	10	their	their	PRON
easat-7828	96	11	capacity	capacity	NOUN
easat-7828	96	12	to	to	PART
easat-7828	96	13	engage	engage	VERB
easat-7828	96	14	with	with	ADP
easat-7828	96	15	a	a	DET
easat-7828	96	16	substantial	substantial	ADJ
easat-7828	96	17	audience	audience	NOUN
easat-7828	96	18	.	.	PUNCT
easat-7828	97	1	acknowledging	acknowledge	VERB
easat-7828	97	2	their	their	PRON
easat-7828	97	3	significance	significance	NOUN
easat-7828	97	4	and	and	CCONJ
easat-7828	97	5	effectively	effectively	ADV
easat-7828	97	6	integrating	integrate	VERB
easat-7828	97	7	them	they	PRON
easat-7828	97	8	into	into	ADP
easat-7828	97	9	marketing	marketing	NOUN
easat-7828	97	10	strategies	strategy	NOUN
easat-7828	97	11	could	could	AUX
easat-7828	97	12	yield	yield	VERB
easat-7828	97	13	substantial	substantial	ADJ
easat-7828	97	14	benefits	benefit	NOUN
easat-7828	97	15	for	for	ADP
easat-7828	97	16	enterprises	enterprise	NOUN
easat-7828	97	17	operating	operate	VERB
easat-7828	97	18	in	in	ADP
easat-7828	97	19	the	the	DET
easat-7828	97	20	dynamic	dynamic	ADJ
easat-7828	97	21	realm	realm	NOUN
easat-7828	97	22	of	of	ADP
easat-7828	97	23	social	social	ADJ
easat-7828	97	24	media	medium	NOUN
easat-7828	97	25	.	.	PUNCT
easat-7828	98	1	1.9	1.9	NUM
easat-7828	98	2	.	.	PUNCT
easat-7828	99	1	the	the	DET
easat-7828	99	2	communication	communication	NOUN
easat-7828	99	3	dimension	dimension	NOUN
easat-7828	99	4	:	:	PUNCT
easat-7828	99	5	that	that	PRON
easat-7828	99	6	fosters	foster	VERB
easat-7828	99	7	trust	trust	NOUN
easat-7828	99	8	and	and	CCONJ
easat-7828	99	9	loyalty	loyalty	NOUN
easat-7828	99	10	the	the	DET
easat-7828	99	11	growth	growth	NOUN
easat-7828	99	12	of	of	ADP
easat-7828	99	13	social	social	ADJ
easat-7828	99	14	media	medium	NOUN
easat-7828	99	15	platforms	platform	NOUN
easat-7828	99	16	has	have	AUX
easat-7828	99	17	significantly	significantly	ADV
easat-7828	99	18	transformed	transform	VERB
easat-7828	99	19	the	the	DET
easat-7828	99	20	way	way	NOUN
easat-7828	99	21	firms	firm	NOUN
easat-7828	99	22	engage	engage	VERB
easat-7828	99	23	with	with	ADP
easat-7828	99	24	their	their	PRON
easat-7828	99	25	clientele	clientele	NOUN
easat-7828	99	26	.	.	PUNCT
easat-7828	100	1	the	the	DET
easat-7828	100	2	prevalent	prevalent	ADJ
easat-7828	100	3	paradigm	paradigm	NOUN
easat-7828	100	4	of	of	ADP
easat-7828	100	5	communication	communication	NOUN
easat-7828	100	6	has	have	AUX
easat-7828	100	7	shifted	shift	VERB
easat-7828	100	8	from	from	ADP
easat-7828	100	9	the	the	DET
easat-7828	100	10	static	static	ADJ
easat-7828	100	11	broadcast	broadcast	NOUN
easat-7828	100	12	model	model	NOUN
easat-7828	100	13	to	to	ADP
easat-7828	100	14	a	a	DET
easat-7828	100	15	dynamic	dynamic	ADJ
easat-7828	100	16	and	and	CCONJ
easat-7828	100	17	fluid	fluid	ADJ
easat-7828	100	18	discourse	discourse	NOUN
easat-7828	100	19	.	.	PUNCT
easat-7828	101	1	customers	customer	NOUN
easat-7828	101	2	increasingly	increasingly	ADV
easat-7828	101	3	want	want	VERB
easat-7828	101	4	firms	firm	NOUN
easat-7828	101	5	to	to	PART
easat-7828	101	6	actively	actively	ADV
easat-7828	101	7	participate	participate	VERB
easat-7828	101	8	in	in	ADP
easat-7828	101	9	meaningful	meaningful	ADJ
easat-7828	101	10	conversations	conversation	NOUN
easat-7828	101	11	and	and	CCONJ
easat-7828	101	12	address	address	VERB
easat-7828	101	13	their	their	PRON
easat-7828	101	14	queries	query	NOUN
easat-7828	101	15	,	,	PUNCT
easat-7828	101	16	rather	rather	ADV
easat-7828	101	17	than	than	ADP
easat-7828	101	18	just	just	ADV
easat-7828	101	19	sharing	share	VERB
easat-7828	101	20	information	information	NOUN
easat-7828	101	21	.	.	PUNCT
easat-7828	102	1	active	active	ADJ
easat-7828	102	2	participation	participation	NOUN
easat-7828	102	3	in	in	ADP
easat-7828	102	4	social	social	ADJ
easat-7828	102	5	media	medium	NOUN
easat-7828	102	6	conversations	conversation	NOUN
easat-7828	102	7	,	,	PUNCT
easat-7828	102	8	addressing	address	VERB
easat-7828	102	9	concerns	concern	NOUN
easat-7828	102	10	,	,	PUNCT
easat-7828	102	11	and	and	CCONJ
easat-7828	102	12	monitoring	monitor	VERB
easat-7828	102	13	comments	comment	NOUN
easat-7828	102	14	all	all	PRON
easat-7828	102	15	contribute	contribute	VERB
easat-7828	102	16	to	to	ADP
easat-7828	102	17	the	the	DET
easat-7828	102	18	development	development	NOUN
easat-7828	102	19	of	of	ADP
easat-7828	102	20	a	a	DET
easat-7828	102	21	sense	sense	NOUN
easat-7828	102	22	of	of	ADP
easat-7828	102	23	community	community	NOUN
easat-7828	102	24	and	and	CCONJ
easat-7828	102	25	trust	trust	NOUN
easat-7828	102	26	.	.	PUNCT
easat-7828	103	1	when	when	SCONJ
easat-7828	103	2	businesses	business	NOUN
easat-7828	103	3	make	make	VERB
easat-7828	103	4	an	an	DET
easat-7828	103	5	effort	effort	NOUN
easat-7828	103	6	to	to	PART
easat-7828	103	7	communicate	communicate	VERB
easat-7828	103	8	with	with	ADP
easat-7828	103	9	and	and	CCONJ
easat-7828	103	10	listen	listen	VERB
easat-7828	103	11	to	to	ADP
easat-7828	103	12	their	their	PRON
easat-7828	103	13	consumers	consumer	NOUN
easat-7828	103	14	,	,	PUNCT
easat-7828	103	15	they	they	PRON
easat-7828	103	16	foster	foster	VERB
easat-7828	103	17	a	a	DET
easat-7828	103	18	more	more	ADV
easat-7828	103	19	genuine	genuine	ADJ
easat-7828	103	20	and	and	CCONJ
easat-7828	103	21	personal	personal	ADJ
easat-7828	103	22	relationship	relationship	NOUN
easat-7828	103	23	.	.	PUNCT
easat-7828	104	1	the	the	DET
easat-7828	104	2	customers	customer	NOUN
easat-7828	104	3	'	'	PART
easat-7828	104	4	perception	perception	NOUN
easat-7828	104	5	that	that	SCONJ
easat-7828	104	6	their	their	PRON
easat-7828	104	7	input	input	NOUN
easat-7828	104	8	is	be	AUX
easat-7828	104	9	esteemed	esteem	VERB
easat-7828	104	10	inspires	inspire	VERB
easat-7828	104	11	them	they	PRON
easat-7828	104	12	to	to	PART
easat-7828	104	13	engage	engage	VERB
easat-7828	104	14	with	with	ADP
easat-7828	104	15	and	and	CCONJ
easat-7828	104	16	advocate	advocate	VERB
easat-7828	104	17	for	for	ADP
easat-7828	104	18	the	the	DET
easat-7828	104	19	brand	brand	NOUN
easat-7828	104	20	's	's	PART
easat-7828	104	21	content	content	NOUN
easat-7828	104	22	.	.	PUNCT
easat-7828	105	1	in	in	ADP
easat-7828	105	2	addition	addition	NOUN
easat-7828	105	3	to	to	ADP
easat-7828	105	4	increasing	increase	VERB
easat-7828	105	5	client	client	NOUN
easat-7828	105	6	engagement	engagement	NOUN
easat-7828	105	7	,	,	PUNCT
easat-7828	105	8	this	this	DET
easat-7828	105	9	two	two	NUM
easat-7828	105	10	-	-	PUNCT
easat-7828	105	11	way	way	NOUN
easat-7828	105	12	communication	communication	NOUN
easat-7828	105	13	fosters	foster	VERB
easat-7828	105	14	brand	brand	NOUN
easat-7828	105	15	loyalty	loyalty	NOUN
easat-7828	105	16	.	.	PUNCT
easat-7828	106	1	patrons	patron	NOUN
easat-7828	106	2	are	be	AUX
easat-7828	106	3	more	more	ADV
easat-7828	106	4	likely	likely	ADJ
easat-7828	106	5	to	to	PART
easat-7828	106	6	maintain	maintain	VERB
easat-7828	106	7	a	a	DET
easat-7828	106	8	loyal	loyal	ADJ
easat-7828	106	9	relationship	relationship	NOUN
easat-7828	106	10	with	with	ADP
easat-7828	106	11	and	and	CCONJ
easat-7828	106	12	make	make	VERB
easat-7828	106	13	investments	investment	NOUN
easat-7828	106	14	in	in	ADP
easat-7828	106	15	companies	company	NOUN
easat-7828	106	16	that	that	PRON
easat-7828	106	17	place	place	VERB
easat-7828	106	18	a	a	DET
easat-7828	106	19	premium	premium	NOUN
easat-7828	106	20	on	on	ADP
easat-7828	106	21	solid	solid	ADJ
easat-7828	106	22	relationships	relationship	NOUN
easat-7828	106	23	and	and	CCONJ
easat-7828	106	24	value	value	NOUN
easat-7828	106	25	audience	audience	NOUN
easat-7828	106	26	input	input	NOUN
easat-7828	106	27	.	.	PUNCT
easat-7828	107	1	in	in	ADP
easat-7828	107	2	the	the	DET
easat-7828	107	3	present	present	ADJ
easat-7828	107	4	digital	digital	ADJ
easat-7828	107	5	age	age	NOUN
easat-7828	107	6	,	,	PUNCT
easat-7828	107	7	it	it	PRON
easat-7828	107	8	is	be	AUX
easat-7828	107	9	crucial	crucial	ADJ
easat-7828	107	10	for	for	SCONJ
easat-7828	107	11	companies	company	NOUN
easat-7828	107	12	to	to	PART
easat-7828	107	13	actively	actively	ADV
easat-7828	107	14	engage	engage	VERB
easat-7828	107	15	on	on	ADP
easat-7828	107	16	social	social	ADJ
easat-7828	107	17	media	medium	NOUN
easat-7828	107	18	platforms	platform	NOUN
easat-7828	107	19	in	in	ADP
easat-7828	107	20	order	order	NOUN
easat-7828	107	21	to	to	PART
easat-7828	107	22	create	create	VERB
easat-7828	107	23	and	and	CCONJ
easat-7828	107	24	cultivate	cultivate	VERB
easat-7828	107	25	a	a	DET
easat-7828	107	26	community	community	NOUN
easat-7828	107	27	.	.	PUNCT
easat-7828	108	1	social	social	ADJ
easat-7828	108	2	media	medium	NOUN
easat-7828	108	3	platforms	platform	NOUN
easat-7828	108	4	provide	provide	VERB
easat-7828	108	5	companies	company	NOUN
easat-7828	108	6	with	with	ADP
easat-7828	108	7	a	a	DET
easat-7828	108	8	unique	unique	ADJ
easat-7828	108	9	chance	chance	NOUN
easat-7828	108	10	to	to	PART
easat-7828	108	11	directly	directly	ADV
easat-7828	108	12	interact	interact	VERB
easat-7828	108	13	with	with	ADP
easat-7828	108	14	their	their	PRON
easat-7828	108	15	target	target	NOUN
easat-7828	108	16	audience	audience	NOUN
easat-7828	108	17	,	,	PUNCT
easat-7828	108	18	facilitating	facilitate	VERB
easat-7828	108	19	meaningful	meaningful	ADJ
easat-7828	108	20	relationships	relationship	NOUN
easat-7828	108	21	and	and	CCONJ
easat-7828	108	22	long	long	ADV
easat-7828	108	23	-	-	PUNCT
easat-7828	108	24	lasting	last	VERB
easat-7828	108	25	partnerships	partnership	NOUN
easat-7828	108	26	.	.	PUNCT
easat-7828	109	1	1.10	1.10	NUM
easat-7828	109	2	.	.	PUNCT
easat-7828	109	3	metrics	metric	NOUN
easat-7828	109	4	and	and	CCONJ
easat-7828	109	5	analytics	analytic	NOUN
easat-7828	109	6	dimension	dimension	NOUN
easat-7828	109	7	for	for	ADP
easat-7828	109	8	assessing	assess	VERB
easat-7828	109	9	participation	participation	NOUN
easat-7828	109	10	the	the	DET
easat-7828	109	11	implementation	implementation	NOUN
easat-7828	109	12	of	of	ADP
easat-7828	109	13	social	social	ADJ
easat-7828	109	14	media	medium	NOUN
easat-7828	109	15	metrics	metric	NOUN
easat-7828	109	16	,	,	PUNCT
easat-7828	109	17	including	include	VERB
easat-7828	109	18	conversion	conversion	NOUN
easat-7828	109	19	rates	rate	NOUN
easat-7828	109	20	,	,	PUNCT
easat-7828	109	21	click	click	VERB
easat-7828	109	22	-	-	PUNCT
easat-7828	109	23	through	through	ADP
easat-7828	109	24	rates	rate	NOUN
easat-7828	109	25	,	,	PUNCT
easat-7828	109	26	favourites	favourite	NOUN
easat-7828	109	27	,	,	PUNCT
easat-7828	109	28	shares	share	NOUN
easat-7828	109	29	,	,	PUNCT
easat-7828	109	30	and	and	CCONJ
easat-7828	109	31	remarks	remark	NOUN
easat-7828	109	32	,	,	PUNCT
easat-7828	109	33	has	have	AUX
easat-7828	109	34	significantly	significantly	ADV
easat-7828	109	35	influenced	influence	VERB
easat-7828	109	36	business	business	NOUN
easat-7828	109	37	strategies	strategy	NOUN
easat-7828	109	38	.	.	PUNCT
easat-7828	110	1	these	these	DET
easat-7828	110	2	metrics	metric	NOUN
easat-7828	110	3	may	may	AUX
easat-7828	110	4	assist	assist	VERB
easat-7828	110	5	in	in	ADP
easat-7828	110	6	influencing	influence	VERB
easat-7828	110	7	decision	decision	NOUN
easat-7828	110	8	-	-	PUNCT
easat-7828	110	9	making	making	NOUN
easat-7828	110	10	by	by	ADP
easat-7828	110	11	providing	provide	VERB
easat-7828	110	12	insight	insight	NOUN
easat-7828	110	13	into	into	ADP
easat-7828	110	14	audience	audience	NOUN
easat-7828	110	15	participation	participation	NOUN
easat-7828	110	16	.	.	PUNCT
easat-7828	111	1	thanks	thank	NOUN
easat-7828	111	2	to	to	ADP
easat-7828	111	3	sophisticated	sophisticated	ADJ
easat-7828	111	4	analytics	analytic	NOUN
easat-7828	111	5	technologies	technology	NOUN
easat-7828	111	6	,	,	PUNCT
easat-7828	111	7	organisations	organisation	NOUN
easat-7828	111	8	can	can	AUX
easat-7828	111	9	now	now	ADV
easat-7828	111	10	segment	segment	VERB
easat-7828	111	11	audiences	audience	NOUN
easat-7828	111	12	and	and	CCONJ
easat-7828	111	13	examine	examine	VERB
easat-7828	111	14	user	user	NOUN
easat-7828	111	15	activity	activity	NOUN
easat-7828	111	16	in	in	ADP
easat-7828	111	17	minute	minute	ADJ
easat-7828	111	18	detail	detail	NOUN
easat-7828	111	19	.	.	PUNCT
easat-7828	112	1	this	this	PRON
easat-7828	112	2	has	have	AUX
easat-7828	112	3	revolutionised	revolutionise	VERB
easat-7828	112	4	content	content	NOUN
easat-7828	112	5	strategy	strategy	NOUN
easat-7828	112	6	by	by	ADP
easat-7828	112	7	enabling	enable	VERB
easat-7828	112	8	businesses	business	NOUN
easat-7828	112	9	to	to	PART
easat-7828	112	10	gain	gain	VERB
easat-7828	112	11	a	a	DET
easat-7828	112	12	more	more	ADV
easat-7828	112	13	comprehensive	comprehensive	ADJ
easat-7828	112	14	comprehension	comprehension	NOUN
easat-7828	112	15	of	of	ADP
easat-7828	112	16	audience	audience	NOUN
easat-7828	112	17	engagement	engagement	NOUN
easat-7828	112	18	and	and	CCONJ
easat-7828	112	19	discern	discern	ADJ
easat-7828	112	20	nuanced	nuanced	ADJ
easat-7828	112	21	preferences	preference	NOUN
easat-7828	112	22	.	.	PUNCT
easat-7828	113	1	furthermore	furthermore	ADV
easat-7828	113	2	,	,	PUNCT
easat-7828	113	3	these	these	DET
easat-7828	113	4	technologies	technology	NOUN
easat-7828	113	5	empower	empower	NOUN
easat-7828	113	6	organisations	organisation	NOUN
easat-7828	113	7	to	to	PART
easat-7828	113	8	modify	modify	VERB
easat-7828	113	9	their	their	PRON
easat-7828	113	10	strategies	strategy	NOUN
easat-7828	113	11	in	in	ADP
easat-7828	113	12	response	response	NOUN
easat-7828	113	13	to	to	ADP
easat-7828	113	14	real	real	ADJ
easat-7828	113	15	-	-	PUNCT
easat-7828	113	16	time	time	NOUN
easat-7828	113	17	data	datum	NOUN
easat-7828	113	18	,	,	PUNCT
easat-7828	113	19	thereby	thereby	ADV
easat-7828	113	20	optimising	optimise	VERB
easat-7828	113	21	content	content	NOUN
easat-7828	113	22	to	to	PART
easat-7828	113	23	achieve	achieve	VERB
easat-7828	113	24	the	the	DET
easat-7828	113	25	highest	high	ADJ
easat-7828	113	26	level	level	NOUN
easat-7828	113	27	of	of	ADP
easat-7828	113	28	engagement	engagement	NOUN
easat-7828	113	29	and	and	CCONJ
easat-7828	113	30	impact	impact	NOUN
easat-7828	113	31	.	.	PUNCT
easat-7828	114	1	this	this	DET
easat-7828	114	2	iterative	iterative	NOUN
easat-7828	114	3	strategy	strategy	NOUN
easat-7828	114	4	is	be	AUX
easat-7828	114	5	well	well	ADV
easat-7828	114	6	-	-	PUNCT
easat-7828	114	7	suited	suit	VERB
easat-7828	114	8	to	to	ADP
easat-7828	114	9	the	the	DET
easat-7828	114	10	constantly	constantly	ADV
easat-7828	114	11	changing	change	VERB
easat-7828	114	12	features	feature	NOUN
easat-7828	114	13	of	of	ADP
easat-7828	114	14	social	social	ADJ
easat-7828	114	15	media	medium	NOUN
easat-7828	114	16	platforms	platform	NOUN
easat-7828	114	17	,	,	PUNCT
easat-7828	114	18	as	as	ADV
easat-7828	114	19	well	well	ADV
easat-7828	114	20	as	as	ADP
easat-7828	114	21	the	the	DET
easat-7828	114	22	increasing	increase	VERB
easat-7828	114	23	needs	need	NOUN
easat-7828	114	24	and	and	CCONJ
easat-7828	114	25	behaviours	behaviour	NOUN
easat-7828	114	26	of	of	ADP
easat-7828	114	27	digital	digital	ADJ
easat-7828	114	28	users	user	NOUN
easat-7828	114	29	.	.	PUNCT
easat-7828	115	1	organisations	organisation	NOUN
easat-7828	115	2	can	can	AUX
easat-7828	115	3	enhance	enhance	VERB
easat-7828	115	4	their	their	PRON
easat-7828	115	5	ability	ability	NOUN
easat-7828	115	6	to	to	PART
easat-7828	115	7	navigate	navigate	VERB
easat-7828	115	8	the	the	DET
easat-7828	115	9	dynamic	dynamic	ADJ
easat-7828	115	10	realm	realm	NOUN
easat-7828	115	11	of	of	ADP
easat-7828	115	12	social	social	ADJ
easat-7828	115	13	media	medium	NOUN
easat-7828	115	14	by	by	ADP
easat-7828	115	15	implementing	implement	VERB
easat-7828	115	16	data	data	NOUN
easat-7828	115	17	-	-	PUNCT
easat-7828	115	18	driven	drive	VERB
easat-7828	115	19	decision	decision	NOUN
easat-7828	115	20	-	-	PUNCT
easat-7828	115	21	making	making	NOUN
easat-7828	115	22	through	through	ADP
easat-7828	115	23	the	the	DET
easat-7828	115	24	utilisation	utilisation	NOUN
easat-7828	115	25	of	of	ADP
easat-7828	115	26	these	these	DET
easat-7828	115	27	metrics	metric	NOUN
easat-7828	115	28	and	and	CCONJ
easat-7828	115	29	advanced	advanced	ADJ
easat-7828	115	30	analytics	analytic	NOUN
easat-7828	115	31	.	.	PUNCT
easat-7828	116	1	2	2	X
easat-7828	116	2	.	.	X
easat-7828	116	3	related	relate	VERB
easat-7828	116	4	works	work	VERB
easat-7828	116	5	post	post	ADJ
easat-7828	116	6	-	-	ADJ
easat-7828	116	7	research	research	ADJ
easat-7828	116	8	findings	finding	NOUN
easat-7828	116	9	and	and	CCONJ
easat-7828	116	10	real	real	ADJ
easat-7828	116	11	-	-	PUNCT
easat-7828	116	12	time	time	NOUN
easat-7828	116	13	observations	observation	NOUN
easat-7828	116	14	from	from	ADP
easat-7828	116	15	the	the	DET
easat-7828	116	16	dynamic	dynamic	ADJ
easat-7828	116	17	realms	realm	NOUN
easat-7828	116	18	of	of	ADP
easat-7828	116	19	business	business	NOUN
easat-7828	116	20	and	and	CCONJ
easat-7828	116	21	digital	digital	ADJ
easat-7828	116	22	marketing	marketing	NOUN
easat-7828	116	23	form	form	NOUN
easat-7828	116	24	the	the	DET
easat-7828	116	25	foundation	foundation	NOUN
easat-7828	116	26	of	of	ADP
easat-7828	116	27	the	the	DET
easat-7828	116	28	digital	digital	ADJ
easat-7828	116	29	content	content	NOUN
easat-7828	116	30	.	.	PUNCT
easat-7828	117	1	it	it	PRON
easat-7828	117	2	delves	delve	VERB
easat-7828	117	3	into	into	ADP
easat-7828	117	4	the	the	DET
easat-7828	117	5	pedagogical	pedagogical	ADJ
easat-7828	117	6	components	component	NOUN
easat-7828	117	7	of	of	ADP
easat-7828	117	8	aids	aid	NOUN
easat-7828	117	9	that	that	PRON
easat-7828	117	10	are	be	AUX
easat-7828	117	11	frequently	frequently	ADV
easat-7828	117	12	obtainable	obtainable	ADJ
easat-7828	117	13	through	through	ADP
easat-7828	117	14	search	search	NOUN
easat-7828	117	15	engine	engine	NOUN
easat-7828	117	16	queries	query	NOUN
easat-7828	117	17	.	.	PUNCT
easat-7828	118	1	an	an	DET
easat-7828	118	2	exhaustive	exhaustive	ADJ
easat-7828	118	3	review	review	NOUN
easat-7828	118	4	of	of	ADP
easat-7828	118	5	numerous	numerous	ADJ
easat-7828	118	6	sources	source	NOUN
easat-7828	118	7	,	,	PUNCT
easat-7828	118	8	including	include	VERB
easat-7828	118	9	books	book	NOUN
easat-7828	118	10	,	,	PUNCT
easat-7828	118	11	research	research	NOUN
easat-7828	118	12	papers	paper	NOUN
easat-7828	118	13	,	,	PUNCT
easat-7828	118	14	periodicals	periodical	NOUN
easat-7828	118	15	,	,	PUNCT
easat-7828	118	16	magazines	magazine	NOUN
easat-7828	118	17	,	,	PUNCT
easat-7828	118	18	a	a	DET
easat-7828	118	19	multitude	multitude	NOUN
easat-7828	118	20	of	of	ADP
easat-7828	118	21	websites	website	NOUN
easat-7828	118	22	,	,	PUNCT
easat-7828	118	23	and	and	CCONJ
easat-7828	118	24	online	online	ADJ
easat-7828	118	25	material	material	NOUN
easat-7828	118	26	,	,	PUNCT
easat-7828	118	27	was	be	AUX
easat-7828	118	28	conducted	conduct	VERB
easat-7828	118	29	by	by	ADP
easat-7828	118	30	the	the	DET
easat-7828	118	31	authors	author	NOUN
easat-7828	118	32	.	.	PUNCT
easat-7828	119	1	numerous	numerous	ADJ
easat-7828	119	2	scholarly	scholarly	ADJ
easat-7828	119	3	articles	article	NOUN
easat-7828	119	4	and	and	CCONJ
easat-7828	119	5	research	research	NOUN
easat-7828	119	6	papers	paper	NOUN
easat-7828	119	7	provide	provide	VERB
easat-7828	119	8	comprehensive	comprehensive	ADJ
easat-7828	119	9	analyses	analysis	NOUN
easat-7828	119	10	of	of	ADP
easat-7828	119	11	the	the	DET
easat-7828	119	12	subject	subject	NOUN
easat-7828	119	13	of	of	ADP
easat-7828	119	14	online	online	ADJ
easat-7828	119	15	showcasing	showcasing	NOUN
easat-7828	119	16	.	.	PUNCT
easat-7828	120	1	the	the	DET
easat-7828	120	2	subsequent	subsequent	ADJ
easat-7828	120	3	sections	section	NOUN
easat-7828	120	4	present	present	VERB
easat-7828	120	5	the	the	DET
easat-7828	120	6	525	525	NUM
easat-7828	120	7	edelweiss	edelweiss	PROPN
easat-7828	120	8	applied	apply	VERB
easat-7828	120	9	science	science	NOUN
easat-7828	120	10	and	and	CCONJ
easat-7828	120	11	technology	technology	NOUN
easat-7828	120	12	issn	issn	PROPN
easat-7828	120	13	:	:	PUNCT
easat-7828	120	14	2576	2576	NUM
easat-7828	120	15	-	-	SYM
easat-7828	120	16	8484	8484	NUM
easat-7828	120	17	vol	vol	NOUN
easat-7828	120	18	.	.	PROPN
easat-7828	121	1	9	9	NUM
easat-7828	121	2	,	,	PUNCT
easat-7828	121	3	no	no	INTJ
easat-7828	121	4	.	.	NOUN
easat-7828	121	5	6	6	NUM
easat-7828	121	6	:	:	PUNCT
easat-7828	121	7	521	521	NUM
easat-7828	121	8	-	-	SYM
easat-7828	121	9	536	536	NUM
easat-7828	121	10	,	,	PUNCT
easat-7828	121	11	2025	2025	NUM
easat-7828	121	12	doi	doi	NOUN
easat-7828	121	13	:	:	PUNCT
easat-7828	121	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	121	15	©	©	NOUN
easat-7828	121	16	2025	2025	NUM
easat-7828	121	17	by	by	ADP
easat-7828	121	18	the	the	DET
easat-7828	121	19	authors	author	NOUN
easat-7828	121	20	;	;	PUNCT
easat-7828	121	21	licensee	licensee	PROPN
easat-7828	121	22	learning	learn	VERB
easat-7828	121	23	gate	gate	PROPN
easat-7828	121	24	research	research	NOUN
easat-7828	121	25	outcomes	outcome	NOUN
easat-7828	121	26	,	,	PUNCT
easat-7828	121	27	which	which	PRON
easat-7828	121	28	examine	examine	VERB
easat-7828	121	29	the	the	DET
easat-7828	121	30	most	most	ADV
easat-7828	121	31	recent	recent	ADJ
easat-7828	121	32	developments	development	NOUN
easat-7828	121	33	,	,	PUNCT
easat-7828	121	34	strategies	strategy	NOUN
easat-7828	121	35	,	,	PUNCT
easat-7828	121	36	and	and	CCONJ
easat-7828	121	37	optimal	optimal	ADJ
easat-7828	121	38	approaches	approach	NOUN
easat-7828	121	39	that	that	PRON
easat-7828	121	40	impact	impact	VERB
easat-7828	121	41	the	the	DET
easat-7828	121	42	digital	digital	ADJ
easat-7828	121	43	realm	realm	NOUN
easat-7828	121	44	.	.	PUNCT
easat-7828	122	1	these	these	PRON
easat-7828	122	2	would	would	AUX
easat-7828	122	3	furnish	furnish	VERB
easat-7828	122	4	crucial	crucial	ADJ
easat-7828	122	5	insights	insight	NOUN
easat-7828	122	6	and	and	CCONJ
easat-7828	122	7	confer	confer	VERB
easat-7828	122	8	a	a	DET
easat-7828	122	9	competitive	competitive	ADJ
easat-7828	122	10	edge	edge	NOUN
easat-7828	122	11	in	in	ADP
easat-7828	122	12	this	this	DET
easat-7828	122	13	dynamic	dynamic	ADJ
easat-7828	122	14	industry	industry	NOUN
easat-7828	122	15	.	.	PUNCT
easat-7828	123	1	the	the	DET
easat-7828	123	2	subsequent	subsequent	ADJ
easat-7828	123	3	points	point	NOUN
easat-7828	123	4	outline	outline	VERB
easat-7828	123	5	the	the	DET
easat-7828	123	6	key	key	ADJ
easat-7828	123	7	insights	insight	NOUN
easat-7828	123	8	derived	derive	VERB
easat-7828	123	9	from	from	ADP
easat-7828	123	10	the	the	DET
easat-7828	123	11	material	material	NOUN
easat-7828	123	12	:	:	PUNCT
easat-7828	123	13	2.1	2.1	NUM
easat-7828	123	14	.	.	PUNCT
easat-7828	123	15	defining	define	VERB
easat-7828	123	16	social	social	ADJ
easat-7828	123	17	media	medium	NOUN
easat-7828	123	18	influencers	influencer	NOUN
easat-7828	123	19	to	to	PART
easat-7828	123	20	put	put	VERB
easat-7828	123	21	it	it	PRON
easat-7828	123	22	simply	simply	ADV
easat-7828	123	23	,	,	PUNCT
easat-7828	123	24	"	"	PUNCT
easat-7828	123	25	web	web	NOUN
easat-7828	123	26	marketing	marketing	NOUN
easat-7828	123	27	"	"	PUNCT
easat-7828	123	28	pertains	pertain	VERB
easat-7828	123	29	to	to	ADP
easat-7828	123	30	the	the	DET
easat-7828	123	31	implementation	implementation	NOUN
easat-7828	123	32	of	of	ADP
easat-7828	123	33	digital	digital	ADJ
easat-7828	123	34	technology	technology	NOUN
easat-7828	123	35	in	in	ADP
easat-7828	123	36	order	order	NOUN
easat-7828	123	37	to	to	PART
easat-7828	123	38	achieve	achieve	VERB
easat-7828	123	39	marketing	marketing	NOUN
easat-7828	123	40	goals	goal	NOUN
easat-7828	123	41	[	[	X
easat-7828	123	42	1	1	NUM
easat-7828	123	43	]	]	PUNCT
easat-7828	123	44	.	.	PUNCT
easat-7828	124	1	in	in	ADP
easat-7828	124	2	an	an	DET
easat-7828	124	3	effort	effort	NOUN
easat-7828	124	4	to	to	PART
easat-7828	124	5	better	well	ADV
easat-7828	124	6	comprehend	comprehend	VERB
easat-7828	124	7	and	and	CCONJ
easat-7828	124	8	satisfy	satisfy	VERB
easat-7828	124	9	the	the	DET
easat-7828	124	10	demands	demand	NOUN
easat-7828	124	11	of	of	ADP
easat-7828	124	12	consumers	consumer	NOUN
easat-7828	124	13	,	,	PUNCT
easat-7828	124	14	digital	digital	ADJ
easat-7828	124	15	marketing	marketing	NOUN
easat-7828	124	16	compels	compel	VERB
easat-7828	124	17	organisations	organisation	NOUN
easat-7828	124	18	to	to	PART
easat-7828	124	19	rely	rely	VERB
easat-7828	124	20	more	more	ADV
easat-7828	124	21	and	and	CCONJ
easat-7828	124	22	more	more	ADJ
easat-7828	124	23	on	on	ADP
easat-7828	124	24	digital	digital	ADJ
easat-7828	124	25	technology	technology	NOUN
easat-7828	124	26	to	to	PART
easat-7828	124	27	support	support	VERB
easat-7828	124	28	their	their	PRON
easat-7828	124	29	marketing	marketing	NOUN
easat-7828	124	30	initiatives	initiative	NOUN
easat-7828	124	31	[	[	X
easat-7828	124	32	2	2	NUM
easat-7828	124	33	]	]	PUNCT
easat-7828	124	34	.	.	PUNCT
easat-7828	125	1	"	"	PUNCT
easat-7828	125	2	social	social	ADJ
easat-7828	125	3	media	media	NOUN
easat-7828	125	4	influencers	influencer	NOUN
easat-7828	125	5	"	"	PUNCT
easat-7828	125	6	are	be	AUX
easat-7828	125	7	commonly	commonly	ADV
easat-7828	125	8	used	use	VERB
easat-7828	125	9	terms	term	NOUN
easat-7828	125	10	to	to	PART
easat-7828	125	11	describe	describe	VERB
easat-7828	125	12	persons	person	NOUN
easat-7828	125	13	who	who	PRON
easat-7828	125	14	have	have	AUX
easat-7828	125	15	effectively	effectively	ADV
easat-7828	125	16	nurtured	nurture	VERB
easat-7828	125	17	a	a	DET
easat-7828	125	18	significant	significant	ADJ
easat-7828	125	19	following	following	NOUN
easat-7828	125	20	via	via	ADP
easat-7828	125	21	their	their	PRON
easat-7828	125	22	own	own	ADJ
easat-7828	125	23	pursuits	pursuit	NOUN
easat-7828	125	24	on	on	ADP
easat-7828	125	25	social	social	ADJ
easat-7828	125	26	media	medium	NOUN
easat-7828	125	27	[	[	X
easat-7828	125	28	3	3	NUM
easat-7828	125	29	,	,	PUNCT
easat-7828	125	30	4	4	NUM
easat-7828	125	31	]	]	PUNCT
easat-7828	125	32	.	.	PUNCT
easat-7828	126	1	the	the	DET
easat-7828	126	2	study	study	NOUN
easat-7828	126	3	by	by	ADP
easat-7828	126	4	gräve	gräve	ADJ
easat-7828	126	5	[	[	X
easat-7828	126	6	5	5	NUM
easat-7828	126	7	]	]	PUNCT
easat-7828	126	8	found	find	VERB
easat-7828	126	9	that	that	SCONJ
easat-7828	126	10	individuals	individual	NOUN
easat-7828	126	11	are	be	AUX
easat-7828	126	12	more	more	ADV
easat-7828	126	13	likely	likely	ADJ
easat-7828	126	14	to	to	PART
easat-7828	126	15	place	place	VERB
easat-7828	126	16	their	their	PRON
easat-7828	126	17	trust	trust	NOUN
easat-7828	126	18	in	in	ADP
easat-7828	126	19	social	social	ADJ
easat-7828	126	20	media	medium	NOUN
easat-7828	126	21	influencers	influencer	NOUN
easat-7828	126	22	as	as	SCONJ
easat-7828	126	23	opposed	oppose	VERB
easat-7828	126	24	to	to	ADP
easat-7828	126	25	traditional	traditional	ADJ
easat-7828	126	26	celebrities	celebrity	NOUN
easat-7828	126	27	.	.	PUNCT
easat-7828	127	1	this	this	DET
easat-7828	127	2	action	action	NOUN
easat-7828	127	3	underscores	underscore	VERB
easat-7828	127	4	the	the	DET
easat-7828	127	5	evolving	evolve	VERB
easat-7828	127	6	nature	nature	NOUN
easat-7828	127	7	of	of	ADP
easat-7828	127	8	digital	digital	ADJ
easat-7828	127	9	reputation	reputation	NOUN
easat-7828	127	10	and	and	CCONJ
easat-7828	127	11	influence	influence	NOUN
easat-7828	127	12	.	.	PUNCT
easat-7828	128	1	the	the	DET
easat-7828	128	2	self	self	NOUN
easat-7828	128	3	-	-	PUNCT
easat-7828	128	4	influencer	influencer	NOUN
easat-7828	128	5	image	image	NOUN
easat-7828	128	6	congruence	congruence	NOUN
easat-7828	128	7	framework	framework	NOUN
easat-7828	128	8	has	have	VERB
easat-7828	128	9	a	a	DET
easat-7828	128	10	significant	significant	ADJ
easat-7828	128	11	effect	effect	NOUN
easat-7828	128	12	on	on	ADP
easat-7828	128	13	consumers	consumer	NOUN
easat-7828	128	14	'	'	PART
easat-7828	128	15	assessments	assessment	NOUN
easat-7828	128	16	of	of	ADP
easat-7828	128	17	branded	brand	VERB
easat-7828	128	18	messaging	messaging	NOUN
easat-7828	128	19	,	,	PUNCT
easat-7828	128	20	their	their	PRON
easat-7828	128	21	involvement	involvement	NOUN
easat-7828	128	22	with	with	ADP
easat-7828	128	23	brand	brand	NOUN
easat-7828	128	24	content	content	NOUN
easat-7828	128	25	on	on	ADP
easat-7828	128	26	social	social	ADJ
easat-7828	128	27	media	medium	NOUN
easat-7828	128	28	platforms	platform	NOUN
easat-7828	128	29	,	,	PUNCT
easat-7828	128	30	and	and	CCONJ
easat-7828	128	31	their	their	PRON
easat-7828	128	32	intents	intent	NOUN
easat-7828	128	33	to	to	PART
easat-7828	128	34	buy	buy	VERB
easat-7828	128	35	the	the	DET
easat-7828	128	36	brand	brand	NOUN
easat-7828	128	37	[	[	X
easat-7828	128	38	6	6	NUM
easat-7828	128	39	]	]	PUNCT
easat-7828	128	40	.	.	PUNCT
easat-7828	129	1	"	"	PUNCT
easat-7828	129	2	insultators	insultator	NOUN
easat-7828	129	3	"	"	PUNCT
easat-7828	129	4	refer	refer	NOUN
easat-7828	129	5	to	to	ADP
easat-7828	129	6	individuals	individual	NOUN
easat-7828	129	7	who	who	PRON
easat-7828	129	8	acquire	acquire	VERB
easat-7828	129	9	a	a	DET
easat-7828	129	10	significant	significant	ADJ
easat-7828	129	11	online	online	NOUN
easat-7828	129	12	following	follow	VERB
easat-7828	129	13	by	by	ADP
easat-7828	129	14	sharing	share	VERB
easat-7828	129	15	personal	personal	ADJ
easat-7828	129	16	stories	story	NOUN
easat-7828	129	17	and	and	CCONJ
easat-7828	129	18	lifestyles	lifestyle	NOUN
easat-7828	129	19	,	,	PUNCT
easat-7828	129	20	interacting	interact	VERB
easat-7828	129	21	with	with	ADP
easat-7828	129	22	audiences	audience	NOUN
easat-7828	129	23	in	in	ADP
easat-7828	129	24	both	both	CCONJ
easat-7828	129	25	virtual	virtual	ADJ
easat-7828	129	26	and	and	CCONJ
easat-7828	129	27	real	real	ADJ
easat-7828	129	28	-	-	PUNCT
easat-7828	129	29	life	life	NOUN
easat-7828	129	30	settings	setting	NOUN
easat-7828	129	31	,	,	PUNCT
easat-7828	129	32	and	and	CCONJ
easat-7828	129	33	earning	earn	VERB
easat-7828	129	34	money	money	NOUN
easat-7828	129	35	by	by	ADP
easat-7828	129	36	incorporating	incorporate	VERB
easat-7828	129	37	"	"	PUNCT
easat-7828	129	38	advertorials	advertorial	NOUN
easat-7828	129	39	"	"	PUNCT
easat-7828	129	40	into	into	ADP
easat-7828	129	41	their	their	PRON
easat-7828	129	42	online	online	ADJ
easat-7828	129	43	content	content	NOUN
easat-7828	129	44	[	[	X
easat-7828	129	45	7	7	NUM
easat-7828	129	46	]	]	PUNCT
easat-7828	129	47	.	.	PUNCT
easat-7828	130	1	according	accord	VERB
easat-7828	130	2	to	to	ADP
easat-7828	130	3	pepelnjak	pepelnjak	PROPN
easat-7828	130	4	[	[	X
easat-7828	130	5	8	8	NUM
easat-7828	130	6	]	]	X
easat-7828	130	7	digital	digital	ADJ
easat-7828	130	8	marketing	marketing	NOUN
easat-7828	130	9	is	be	AUX
easat-7828	130	10	regarded	regard	VERB
easat-7828	130	11	as	as	ADP
easat-7828	130	12	a	a	DET
easat-7828	130	13	cost	cost	NOUN
easat-7828	130	14	-	-	PUNCT
easat-7828	130	15	effective	effective	ADJ
easat-7828	130	16	approach	approach	NOUN
easat-7828	130	17	to	to	PART
easat-7828	130	18	assess	assess	VERB
easat-7828	130	19	the	the	DET
easat-7828	130	20	efficiency	efficiency	NOUN
easat-7828	130	21	and	and	CCONJ
easat-7828	130	22	return	return	VERB
easat-7828	130	23	on	on	ADP
easat-7828	130	24	investment	investment	NOUN
easat-7828	130	25	of	of	ADP
easat-7828	130	26	advertising	advertising	NOUN
easat-7828	130	27	.	.	PUNCT
easat-7828	131	1	sundermann	sundermann	PROPN
easat-7828	131	2	and	and	CCONJ
easat-7828	131	3	raabe	raabe	PROPN
easat-7828	132	1	[	[	X
easat-7828	132	2	9	9	NUM
easat-7828	132	3	]	]	PUNCT
easat-7828	132	4	used	use	VERB
easat-7828	132	5	a	a	DET
easat-7828	132	6	strategic	strategic	ADJ
easat-7828	132	7	communication	communication	NOUN
easat-7828	132	8	methodology	methodology	NOUN
easat-7828	132	9	that	that	PRON
easat-7828	132	10	emphasised	emphasise	VERB
easat-7828	132	11	the	the	DET
easat-7828	132	12	crucial	crucial	ADJ
easat-7828	132	13	elements	element	NOUN
easat-7828	132	14	of	of	ADP
easat-7828	132	15	influencer	influencer	NOUN
easat-7828	132	16	marketing	marketing	NOUN
easat-7828	132	17	communication	communication	NOUN
easat-7828	132	18	,	,	PUNCT
easat-7828	132	19	such	such	ADJ
easat-7828	132	20	as	as	ADP
easat-7828	132	21	the	the	DET
easat-7828	132	22	influencer	influencer	NOUN
easat-7828	132	23	's	's	PART
easat-7828	132	24	category	category	NOUN
easat-7828	132	25	,	,	PUNCT
easat-7828	132	26	the	the	DET
easat-7828	132	27	source	source	NOUN
easat-7828	132	28	's	's	PART
easat-7828	132	29	reputation	reputation	NOUN
easat-7828	132	30	,	,	PUNCT
easat-7828	132	31	and	and	CCONJ
easat-7828	132	32	the	the	DET
easat-7828	132	33	characteristics	characteristic	NOUN
easat-7828	132	34	of	of	ADP
easat-7828	132	35	the	the	DET
easat-7828	132	36	advertising	advertising	NOUN
easat-7828	132	37	material	material	NOUN
easat-7828	132	38	.	.	PUNCT
easat-7828	133	1	academic	academic	ADJ
easat-7828	133	2	studies	study	NOUN
easat-7828	133	3	on	on	ADP
easat-7828	133	4	social	social	ADJ
easat-7828	133	5	media	medium	NOUN
easat-7828	133	6	influencer	influencer	NOUN
easat-7828	133	7	marketing	marketing	NOUN
easat-7828	133	8	have	have	AUX
easat-7828	133	9	pinpointed	pinpoint	VERB
easat-7828	133	10	sponsorship	sponsorship	NOUN
easat-7828	133	11	,	,	PUNCT
easat-7828	133	12	authenticity	authenticity	NOUN
easat-7828	133	13	,	,	PUNCT
easat-7828	133	14	engagement	engagement	NOUN
easat-7828	133	15	,	,	PUNCT
easat-7828	133	16	para	para	NOUN
easat-7828	133	17	-	-	PUNCT
easat-7828	133	18	social	social	ADJ
easat-7828	133	19	interactions	interaction	NOUN
easat-7828	133	20	and	and	CCONJ
easat-7828	133	21	connections	connection	NOUN
easat-7828	133	22	,	,	PUNCT
easat-7828	133	23	and	and	CCONJ
easat-7828	133	24	influence	influence	NOUN
easat-7828	133	25	as	as	ADP
easat-7828	133	26	noteworthy	noteworthy	ADJ
easat-7828	133	27	variables	variable	NOUN
easat-7828	133	28	[	[	X
easat-7828	133	29	10	10	NUM
easat-7828	133	30	]	]	PUNCT
easat-7828	133	31	.	.	PUNCT
easat-7828	134	1	these	these	DET
easat-7828	134	2	criteria	criterion	NOUN
easat-7828	134	3	are	be	AUX
easat-7828	134	4	crucial	crucial	ADJ
easat-7828	134	5	in	in	ADP
easat-7828	134	6	evaluating	evaluate	VERB
easat-7828	134	7	the	the	DET
easat-7828	134	8	effect	effect	NOUN
easat-7828	134	9	of	of	ADP
easat-7828	134	10	influencer	influencer	NOUN
easat-7828	134	11	marketing	marketing	NOUN
easat-7828	134	12	methods	method	NOUN
easat-7828	134	13	on	on	ADP
easat-7828	134	14	customer	customer	NOUN
easat-7828	134	15	behaviour	behaviour	NOUN
easat-7828	134	16	.	.	PUNCT
easat-7828	135	1	the	the	DET
easat-7828	135	2	marketing	marketing	NOUN
easat-7828	135	3	environment	environment	NOUN
easat-7828	135	4	has	have	AUX
easat-7828	135	5	undergone	undergo	VERB
easat-7828	135	6	a	a	DET
easat-7828	135	7	considerable	considerable	ADJ
easat-7828	135	8	upheaval	upheaval	NOUN
easat-7828	135	9	as	as	ADP
easat-7828	135	10	a	a	DET
easat-7828	135	11	result	result	NOUN
easat-7828	135	12	of	of	ADP
easat-7828	135	13	the	the	DET
easat-7828	135	14	emergence	emergence	NOUN
easat-7828	135	15	of	of	ADP
easat-7828	135	16	digital	digital	ADJ
easat-7828	135	17	and	and	CCONJ
easat-7828	135	18	social	social	ADJ
easat-7828	135	19	media	medium	NOUN
easat-7828	135	20	platforms	platform	NOUN
easat-7828	135	21	[	[	X
easat-7828	135	22	11	11	NUM
easat-7828	135	23	]	]	PUNCT
easat-7828	135	24	.	.	PUNCT
easat-7828	136	1	preliminary	preliminary	ADJ
easat-7828	136	2	research	research	NOUN
easat-7828	136	3	in	in	ADP
easat-7828	136	4	recent	recent	ADJ
easat-7828	136	5	years	year	NOUN
easat-7828	136	6	has	have	AUX
easat-7828	136	7	examined	examine	VERB
easat-7828	136	8	the	the	DET
easat-7828	136	9	importance	importance	NOUN
easat-7828	136	10	of	of	ADP
easat-7828	136	11	content	content	NOUN
easat-7828	136	12	-	-	PUNCT
easat-7828	136	13	related	relate	VERB
easat-7828	136	14	markers	marker	NOUN
easat-7828	136	15	of	of	ADP
easat-7828	136	16	influencers	influencer	NOUN
easat-7828	136	17	in	in	ADP
easat-7828	136	18	forecasting	forecast	VERB
easat-7828	136	19	online	online	ADJ
easat-7828	136	20	opinion	opinion	NOUN
easat-7828	136	21	leadership	leadership	NOUN
easat-7828	136	22	[	[	X
easat-7828	136	23	12	12	NUM
easat-7828	136	24	,	,	PUNCT
easat-7828	136	25	13	13	NUM
easat-7828	136	26	]	]	PUNCT
easat-7828	136	27	.	.	PUNCT
easat-7828	137	1	this	this	DET
easat-7828	137	2	research	research	NOUN
easat-7828	137	3	examines	examine	VERB
easat-7828	137	4	the	the	DET
easat-7828	137	5	relationship	relationship	NOUN
easat-7828	137	6	between	between	ADP
easat-7828	137	7	an	an	DET
easat-7828	137	8	individual	individual	NOUN
easat-7828	137	9	's	's	PART
easat-7828	137	10	buying	buying	NOUN
easat-7828	137	11	patterns	pattern	NOUN
easat-7828	137	12	,	,	PUNCT
easat-7828	137	13	social	social	ADJ
easat-7828	137	14	media	medium	NOUN
easat-7828	137	15	interactions	interaction	NOUN
easat-7828	137	16	,	,	PUNCT
easat-7828	137	17	knowledge	knowledge	NOUN
easat-7828	137	18	of	of	ADP
easat-7828	137	19	brands	brand	NOUN
easat-7828	137	20	,	,	PUNCT
easat-7828	137	21	and	and	CCONJ
easat-7828	137	22	fashion	fashion	NOUN
easat-7828	137	23	.	.	PUNCT
easat-7828	138	1	it	it	PRON
easat-7828	138	2	makes	make	VERB
easat-7828	138	3	a	a	DET
easat-7828	138	4	valuable	valuable	ADJ
easat-7828	138	5	contribution	contribution	NOUN
easat-7828	138	6	to	to	ADP
easat-7828	138	7	the	the	DET
easat-7828	138	8	field	field	NOUN
easat-7828	138	9	of	of	ADP
easat-7828	138	10	business	business	NOUN
easat-7828	138	11	and	and	CCONJ
easat-7828	138	12	marketing	marketing	NOUN
easat-7828	138	13	literature	literature	NOUN
easat-7828	138	14	[	[	X
easat-7828	138	15	14	14	NUM
easat-7828	138	16	]	]	PUNCT
easat-7828	138	17	.	.	PUNCT
easat-7828	139	1	2.2	2.2	NUM
easat-7828	139	2	.	.	PUNCT
easat-7828	140	1	who	who	PRON
easat-7828	140	2	is	be	AUX
easat-7828	140	3	a	a	DET
easat-7828	140	4	social	social	ADJ
easat-7828	140	5	media	medium	NOUN
easat-7828	140	6	influencer	influencer	NOUN
easat-7828	140	7	?	?	PUNCT
easat-7828	141	1	"	"	PUNCT
easat-7828	141	2	social	social	ADJ
easat-7828	141	3	media	media	NOUN
easat-7828	141	4	influencers	influencer	NOUN
easat-7828	141	5	"	"	PUNCT
easat-7828	141	6	are	be	AUX
easat-7828	141	7	average	average	ADJ
easat-7828	141	8	individuals	individual	NOUN
easat-7828	141	9	who	who	PRON
easat-7828	141	10	possess	possess	VERB
easat-7828	141	11	specialised	specialised	ADJ
easat-7828	141	12	knowledge	knowledge	NOUN
easat-7828	141	13	and	and	CCONJ
easat-7828	141	14	achieve	achieve	VERB
easat-7828	141	15	notoriety	notoriety	NOUN
easat-7828	141	16	and	and	CCONJ
easat-7828	141	17	financial	financial	ADJ
easat-7828	141	18	prosperity	prosperity	NOUN
easat-7828	141	19	through	through	ADP
easat-7828	141	20	the	the	DET
easat-7828	141	21	production	production	NOUN
easat-7828	141	22	of	of	ADP
easat-7828	141	23	content	content	NOUN
easat-7828	141	24	on	on	ADP
easat-7828	141	25	social	social	ADJ
easat-7828	141	26	media	medium	NOUN
easat-7828	141	27	platforms	platform	NOUN
easat-7828	141	28	[	[	X
easat-7828	141	29	15	15	NUM
easat-7828	141	30	]	]	PUNCT
easat-7828	141	31	.	.	PUNCT
easat-7828	142	1	the	the	DET
easat-7828	142	2	term	term	NOUN
easat-7828	142	3	"	"	PUNCT
easat-7828	142	4	influencer	influencer	NOUN
easat-7828	142	5	"	"	PUNCT
easat-7828	142	6	originates	originate	NOUN
easat-7828	142	7	from	from	ADP
easat-7828	142	8	the	the	DET
easat-7828	142	9	concept	concept	NOUN
easat-7828	142	10	of	of	ADP
easat-7828	142	11	opinion	opinion	NOUN
easat-7828	142	12	influencers	influencer	NOUN
easat-7828	142	13	who	who	PRON
easat-7828	142	14	operate	operate	VERB
easat-7828	142	15	offline	offline	ADJ
easat-7828	142	16	.	.	PUNCT
easat-7828	143	1	individuals	individual	NOUN
easat-7828	143	2	who	who	PRON
easat-7828	143	3	possess	possess	VERB
easat-7828	143	4	a	a	DET
easat-7828	143	5	substantial	substantial	ADJ
easat-7828	143	6	online	online	ADJ
easat-7828	143	7	network	network	NOUN
easat-7828	143	8	of	of	ADP
easat-7828	143	9	peers	peer	NOUN
easat-7828	143	10	and	and	CCONJ
easat-7828	143	11	acquaintances	acquaintance	NOUN
easat-7828	143	12	are	be	AUX
easat-7828	143	13	considered	consider	VERB
easat-7828	143	14	to	to	PART
easat-7828	143	15	be	be	AUX
easat-7828	143	16	influencers	influencer	NOUN
easat-7828	143	17	[	[	X
easat-7828	143	18	16	16	NUM
easat-7828	143	19	]	]	PUNCT
easat-7828	143	20	.	.	PUNCT
easat-7828	144	1	within	within	ADP
easat-7828	144	2	the	the	DET
easat-7828	144	3	domain	domain	NOUN
easat-7828	144	4	of	of	ADP
easat-7828	144	5	digital	digital	ADJ
easat-7828	144	6	media	medium	NOUN
easat-7828	144	7	,	,	PUNCT
easat-7828	144	8	these	these	DET
easat-7828	144	9	influencers	influencer	NOUN
easat-7828	144	10	exert	exert	VERB
easat-7828	144	11	a	a	DET
easat-7828	144	12	substantial	substantial	ADJ
easat-7828	144	13	impact	impact	NOUN
easat-7828	144	14	on	on	ADP
easat-7828	144	15	consumer	consumer	NOUN
easat-7828	144	16	behaviour	behaviour	NOUN
easat-7828	144	17	,	,	PUNCT
easat-7828	144	18	trends	trend	NOUN
easat-7828	144	19	,	,	PUNCT
easat-7828	144	20	and	and	CCONJ
easat-7828	144	21	attitudes	attitude	NOUN
easat-7828	144	22	.	.	PUNCT
easat-7828	145	1	influencers	influencer	NOUN
easat-7828	145	2	are	be	AUX
easat-7828	145	3	distinguished	distinguish	VERB
easat-7828	145	4	by	by	ADP
easat-7828	145	5	their	their	PRON
easat-7828	145	6	aspiration	aspiration	NOUN
easat-7828	145	7	to	to	PART
easat-7828	145	8	attain	attain	VERB
easat-7828	145	9	prominence	prominence	NOUN
easat-7828	145	10	and	and	CCONJ
easat-7828	145	11	sway	sway	VERB
easat-7828	145	12	through	through	ADP
easat-7828	145	13	the	the	DET
easat-7828	145	14	creation	creation	NOUN
easat-7828	145	15	and	and	CCONJ
easat-7828	145	16	dissemination	dissemination	NOUN
easat-7828	145	17	of	of	ADP
easat-7828	145	18	social	social	ADJ
easat-7828	145	19	media	medium	NOUN
easat-7828	145	20	content	content	NOUN
easat-7828	145	21	.	.	PUNCT
easat-7828	146	1	according	accord	VERB
easat-7828	146	2	to	to	ADP
easat-7828	146	3	abidin	abidin	PROPN
easat-7828	146	4	[	[	X
easat-7828	146	5	17	17	NUM
easat-7828	146	6	]	]	X
easat-7828	146	7	influencers	influencer	NOUN
easat-7828	146	8	are	be	AUX
easat-7828	146	9	individuals	individual	NOUN
easat-7828	146	10	who	who	PRON
easat-7828	146	11	aspire	aspire	VERB
easat-7828	146	12	to	to	PART
easat-7828	146	13	attain	attain	VERB
easat-7828	146	14	notoriety	notoriety	NOUN
easat-7828	146	15	and	and	CCONJ
easat-7828	146	16	exert	exert	VERB
easat-7828	146	17	authority	authority	NOUN
easat-7828	146	18	through	through	ADP
easat-7828	146	19	their	their	PRON
easat-7828	146	20	endeavours	endeavour	NOUN
easat-7828	146	21	in	in	ADP
easat-7828	146	22	generating	generate	VERB
easat-7828	146	23	and	and	CCONJ
easat-7828	146	24	disseminating	disseminate	VERB
easat-7828	146	25	content	content	NOUN
easat-7828	146	26	across	across	ADP
easat-7828	146	27	social	social	ADJ
easat-7828	146	28	media	medium	NOUN
easat-7828	146	29	platforms	platform	NOUN
easat-7828	146	30	[	[	X
easat-7828	146	31	18	18	NUM
easat-7828	146	32	]	]	PUNCT
easat-7828	146	33	.	.	PUNCT
easat-7828	147	1	it	it	PRON
easat-7828	147	2	is	be	AUX
easat-7828	147	3	impossible	impossible	ADJ
easat-7828	147	4	to	to	PART
easat-7828	147	5	exaggerate	exaggerate	VERB
easat-7828	147	6	the	the	DET
easat-7828	147	7	significance	significance	NOUN
easat-7828	147	8	of	of	ADP
easat-7828	147	9	social	social	ADJ
easat-7828	147	10	media	medium	NOUN
easat-7828	147	11	influencers	influencer	NOUN
easat-7828	147	12	(	(	PUNCT
easat-7828	147	13	smi	smi	PROPN
easat-7828	147	14	)	)	PUNCT
easat-7828	147	15	as	as	ADP
easat-7828	147	16	brand	brand	NOUN
easat-7828	147	17	advocates	advocate	NOUN
easat-7828	147	18	on	on	ADP
easat-7828	147	19	social	social	ADJ
easat-7828	147	20	media	medium	NOUN
easat-7828	147	21	.	.	PUNCT
easat-7828	148	1	to	to	ADP
easat-7828	148	2	date	date	NOUN
easat-7828	148	3	,	,	PUNCT
easat-7828	148	4	however	however	ADV
easat-7828	148	5	,	,	PUNCT
easat-7828	148	6	no	no	DET
easat-7828	148	7	research	research	NOUN
easat-7828	148	8	has	have	AUX
easat-7828	148	9	been	be	AUX
easat-7828	148	10	conducted	conduct	VERB
easat-7828	148	11	that	that	SCONJ
easat-7828	148	12	employs	employ	VERB
easat-7828	148	13	assumptions	assumption	NOUN
easat-7828	148	14	regarding	regard	VERB
easat-7828	148	15	physical	physical	ADJ
easat-7828	148	16	appearance	appearance	NOUN
easat-7828	148	17	to	to	PART
easat-7828	148	18	assess	assess	VERB
easat-7828	148	19	the	the	DET
easat-7828	148	20	manner	manner	NOUN
easat-7828	148	21	in	in	ADP
easat-7828	148	22	which	which	PRON
easat-7828	148	23	others	other	NOUN
easat-7828	148	24	perceive	perceive	VERB
easat-7828	148	25	smi	smi	PROPN
easat-7828	148	26	with	with	ADP
easat-7828	148	27	regard	regard	NOUN
easat-7828	148	28	to	to	ADP
easat-7828	148	29	its	its	PRON
easat-7828	148	30	aesthetic	aesthetic	ADJ
easat-7828	148	31	appeal	appeal	NOUN
easat-7828	148	32	,	,	PUNCT
easat-7828	148	33	reliability	reliability	NOUN
easat-7828	148	34	,	,	PUNCT
easat-7828	148	35	or	or	CCONJ
easat-7828	148	36	expertise	expertise	NOUN
easat-7828	148	37	[	[	X
easat-7828	148	38	19	19	NUM
easat-7828	148	39	]	]	PUNCT
easat-7828	148	40	.	.	PUNCT
easat-7828	149	1	individuals	individual	NOUN
easat-7828	149	2	are	be	AUX
easat-7828	149	3	susceptible	susceptible	ADJ
easat-7828	149	4	to	to	ADP
easat-7828	149	5	the	the	DET
easat-7828	149	6	influence	influence	NOUN
easat-7828	149	7	of	of	ADP
easat-7828	149	8	information	information	NOUN
easat-7828	149	9	when	when	SCONJ
easat-7828	149	10	they	they	PRON
easat-7828	149	11	regard	regard	VERB
easat-7828	149	12	information	information	NOUN
easat-7828	149	13	presented	present	VERB
easat-7828	149	14	by	by	ADP
easat-7828	149	15	others	other	NOUN
easat-7828	149	16	as	as	ADP
easat-7828	149	17	reliable	reliable	ADJ
easat-7828	149	18	evidence	evidence	NOUN
easat-7828	149	19	of	of	ADP
easat-7828	149	20	the	the	DET
easat-7828	149	21	surrounding	surround	VERB
easat-7828	149	22	world	world	NOUN
easat-7828	149	23	and	and	CCONJ
easat-7828	149	24	subsequently	subsequently	ADV
easat-7828	149	25	modify	modify	VERB
easat-7828	149	26	their	their	PRON
easat-7828	149	27	actions	action	NOUN
easat-7828	149	28	in	in	ADP
easat-7828	149	29	accordance	accordance	NOUN
easat-7828	149	30	with	with	ADP
easat-7828	149	31	this	this	DET
easat-7828	149	32	understanding	understanding	NOUN
easat-7828	149	33	[	[	X
easat-7828	149	34	20	20	NUM
easat-7828	149	35	]	]	PUNCT
easat-7828	149	36	.	.	PUNCT
easat-7828	150	1	the	the	DET
easat-7828	150	2	extent	extent	NOUN
easat-7828	150	3	to	to	PART
easat-7828	150	4	which	which	PRON
easat-7828	150	5	recipients	recipient	NOUN
easat-7828	150	6	remain	remain	VERB
easat-7828	150	7	authentically	authentically	ADV
easat-7828	150	8	526	526	NUM
easat-7828	150	9	edelweiss	edelweiss	PROPN
easat-7828	150	10	applied	apply	VERB
easat-7828	150	11	science	science	NOUN
easat-7828	150	12	and	and	CCONJ
easat-7828	150	13	technology	technology	NOUN
easat-7828	150	14	issn	issn	PROPN
easat-7828	150	15	:	:	PUNCT
easat-7828	150	16	2576	2576	NUM
easat-7828	150	17	-	-	SYM
easat-7828	150	18	8484	8484	NUM
easat-7828	150	19	vol	vol	NOUN
easat-7828	150	20	.	.	PROPN
easat-7828	151	1	9	9	NUM
easat-7828	151	2	,	,	PUNCT
easat-7828	151	3	no	no	INTJ
easat-7828	151	4	.	.	NOUN
easat-7828	151	5	6	6	NUM
easat-7828	151	6	:	:	PUNCT
easat-7828	151	7	521	521	NUM
easat-7828	151	8	-	-	SYM
easat-7828	151	9	536	536	NUM
easat-7828	151	10	,	,	PUNCT
easat-7828	151	11	2025	2025	NUM
easat-7828	151	12	doi	doi	NOUN
easat-7828	151	13	:	:	PUNCT
easat-7828	151	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	151	15	©	©	NOUN
easat-7828	151	16	2025	2025	NUM
easat-7828	151	17	by	by	ADP
easat-7828	151	18	the	the	DET
easat-7828	151	19	authors	author	NOUN
easat-7828	151	20	;	;	PUNCT
easat-7828	151	21	licensee	licensee	PROPN
easat-7828	151	22	learning	learning	NOUN
easat-7828	151	23	gate	gate	NOUN
easat-7828	151	24	themselves	themselves	PRON
easat-7828	151	25	is	be	AUX
easat-7828	151	26	a	a	DET
easat-7828	151	27	determining	determine	VERB
easat-7828	151	28	factor	factor	NOUN
easat-7828	151	29	in	in	ADP
easat-7828	151	30	the	the	DET
easat-7828	151	31	impact	impact	NOUN
easat-7828	151	32	of	of	ADP
easat-7828	151	33	social	social	ADJ
easat-7828	151	34	media	medium	NOUN
easat-7828	151	35	communication	communication	NOUN
easat-7828	151	36	on	on	ADP
easat-7828	151	37	customers	customer	NOUN
easat-7828	151	38	'	'	PART
easat-7828	151	39	purchasing	purchasing	NOUN
easat-7828	151	40	intentions	intention	NOUN
easat-7828	151	41	[	[	X
easat-7828	151	42	14	14	NUM
easat-7828	151	43	]	]	PUNCT
easat-7828	151	44	.	.	PUNCT
easat-7828	152	1	the	the	DET
easat-7828	152	2	audience	audience	NOUN
easat-7828	152	3	's	's	PART
easat-7828	152	4	assessment	assessment	NOUN
easat-7828	152	5	of	of	ADP
easat-7828	152	6	the	the	DET
easat-7828	152	7	communication	communication	NOUN
easat-7828	152	8	's	's	PART
easat-7828	152	9	quality	quality	NOUN
easat-7828	152	10	is	be	AUX
easat-7828	152	11	directly	directly	ADV
easat-7828	152	12	correlated	correlate	VERB
easat-7828	152	13	with	with	ADP
easat-7828	152	14	the	the	DET
easat-7828	152	15	perceived	perceive	VERB
easat-7828	152	16	reliability	reliability	NOUN
easat-7828	152	17	of	of	ADP
easat-7828	152	18	the	the	DET
easat-7828	152	19	information	information	NOUN
easat-7828	152	20	source	source	NOUN
easat-7828	152	21	[	[	X
easat-7828	152	22	21	21	NUM
easat-7828	152	23	]	]	PUNCT
easat-7828	152	24	.	.	PUNCT
easat-7828	153	1	consumers	consumer	NOUN
easat-7828	153	2	are	be	AUX
easat-7828	153	3	more	more	ADV
easat-7828	153	4	susceptible	susceptible	ADJ
easat-7828	153	5	to	to	ADP
easat-7828	153	6	the	the	DET
easat-7828	153	7	influence	influence	NOUN
easat-7828	153	8	of	of	ADP
easat-7828	153	9	information	information	NOUN
easat-7828	153	10	when	when	SCONJ
easat-7828	153	11	they	they	PRON
easat-7828	153	12	perceive	perceive	VERB
easat-7828	153	13	it	it	PRON
easat-7828	153	14	as	as	ADP
easat-7828	153	15	a	a	DET
easat-7828	153	16	means	means	NOUN
easat-7828	153	17	to	to	PART
easat-7828	153	18	increase	increase	VERB
easat-7828	153	19	their	their	PRON
easat-7828	153	20	knowledge	knowledge	NOUN
easat-7828	153	21	beyond	beyond	ADP
easat-7828	153	22	that	that	PRON
easat-7828	153	23	of	of	ADP
easat-7828	153	24	their	their	PRON
easat-7828	153	25	peers	peer	NOUN
easat-7828	153	26	[	[	X
easat-7828	153	27	22	22	NUM
easat-7828	153	28	]	]	PUNCT
easat-7828	153	29	.	.	PUNCT
easat-7828	154	1	the	the	DET
easat-7828	154	2	action	action	NOUN
easat-7828	154	3	-	-	PUNCT
easat-7828	154	4	readiness	readiness	NOUN
easat-7828	154	5	of	of	ADP
easat-7828	154	6	followers	follower	NOUN
easat-7828	154	7	and	and	CCONJ
easat-7828	154	8	their	their	PRON
easat-7828	154	9	confidence	confidence	NOUN
easat-7828	154	10	in	in	ADP
easat-7828	154	11	influencer	influencer	NOUN
easat-7828	154	12	-	-	PUNCT
easat-7828	154	13	sponsored	sponsor	VERB
easat-7828	154	14	content	content	NOUN
easat-7828	154	15	are	be	AUX
easat-7828	154	16	both	both	PRON
easat-7828	154	17	impacted	impact	VERB
easat-7828	154	18	by	by	ADP
easat-7828	154	19	the	the	DET
easat-7828	154	20	informative	informative	ADJ
easat-7828	154	21	value	value	NOUN
easat-7828	154	22	of	of	ADP
easat-7828	154	23	the	the	DET
easat-7828	154	24	material	material	NOUN
easat-7828	154	25	.	.	PUNCT
easat-7828	155	1	the	the	DET
easat-7828	155	2	likelihood	likelihood	NOUN
easat-7828	155	3	that	that	SCONJ
easat-7828	155	4	the	the	DET
easat-7828	155	5	audience	audience	NOUN
easat-7828	155	6	will	will	AUX
easat-7828	155	7	receive	receive	VERB
easat-7828	155	8	and	and	CCONJ
easat-7828	155	9	internalise	internalise	VERB
easat-7828	155	10	the	the	DET
easat-7828	155	11	message	message	NOUN
easat-7828	155	12	increases	increase	VERB
easat-7828	155	13	when	when	SCONJ
easat-7828	155	14	they	they	PRON
easat-7828	155	15	perceive	perceive	VERB
easat-7828	155	16	the	the	DET
easat-7828	155	17	information	information	NOUN
easat-7828	155	18	as	as	ADP
easat-7828	155	19	advantageous	advantageous	ADJ
easat-7828	155	20	[	[	X
easat-7828	155	21	15	15	NUM
easat-7828	155	22	]	]	SYM
easat-7828	155	23	.	.	PUNCT
easat-7828	156	1	2.3	2.3	NUM
easat-7828	156	2	.	.	PUNCT
easat-7828	157	1	content	content	NOUN
easat-7828	157	2	characteristics	characteristic	NOUN
easat-7828	157	3	–	–	PUNCT
easat-7828	157	4	effectiveness	effectiveness	NOUN
easat-7828	157	5	,	,	PUNCT
easat-7828	157	6	engagement	engagement	NOUN
easat-7828	157	7	,	,	PUNCT
easat-7828	157	8	design	design	NOUN
easat-7828	157	9	according	accord	VERB
easat-7828	157	10	to	to	ADP
easat-7828	157	11	a	a	DET
easat-7828	157	12	study	study	NOUN
easat-7828	157	13	conducted	conduct	VERB
easat-7828	157	14	by	by	ADP
easat-7828	157	15	cheung	cheung	PROPN
easat-7828	157	16	,	,	PUNCT
easat-7828	157	17	et	et	PROPN
easat-7828	157	18	al	al	PROPN
easat-7828	157	19	.	.	PUNCT
easat-7828	158	1	[	[	X
easat-7828	158	2	23	23	NUM
easat-7828	158	3	]	]	X
easat-7828	158	4	content	content	NOUN
easat-7828	158	5	elements	element	NOUN
easat-7828	158	6	have	have	VERB
easat-7828	158	7	the	the	DET
easat-7828	158	8	potential	potential	NOUN
easat-7828	158	9	to	to	PART
easat-7828	158	10	influence	influence	VERB
easat-7828	158	11	the	the	DET
easat-7828	158	12	formation	formation	NOUN
easat-7828	158	13	of	of	ADP
easat-7828	158	14	parasocial	parasocial	ADJ
easat-7828	158	15	connections	connection	NOUN
easat-7828	158	16	and	and	CCONJ
easat-7828	158	17	aspirational	aspirational	ADJ
easat-7828	158	18	identification	identification	NOUN
easat-7828	158	19	,	,	PUNCT
easat-7828	158	20	which	which	PRON
easat-7828	158	21	in	in	ADP
easat-7828	158	22	turn	turn	NOUN
easat-7828	158	23	can	can	AUX
easat-7828	158	24	result	result	VERB
easat-7828	158	25	in	in	ADP
easat-7828	158	26	subsequent	subsequent	ADJ
easat-7828	158	27	behavioural	behavioural	ADJ
easat-7828	158	28	engagement	engagement	NOUN
easat-7828	158	29	.	.	PUNCT
easat-7828	159	1	three	three	NUM
easat-7828	159	2	critical	critical	ADJ
easat-7828	159	3	content	content	NOUN
easat-7828	159	4	elements	element	NOUN
easat-7828	159	5	,	,	PUNCT
easat-7828	159	6	referred	refer	VERB
easat-7828	159	7	to	to	ADP
easat-7828	159	8	as	as	ADP
easat-7828	159	9	cobras	cobra	NOUN
easat-7828	159	10	,	,	PUNCT
easat-7828	159	11	were	be	AUX
easat-7828	159	12	identified	identify	VERB
easat-7828	159	13	through	through	ADP
easat-7828	159	14	the	the	DET
easat-7828	159	15	research	research	NOUN
easat-7828	159	16	:	:	PUNCT
easat-7828	159	17	information	information	NOUN
easat-7828	159	18	quality	quality	NOUN
easat-7828	159	19	,	,	PUNCT
easat-7828	159	20	design	design	NOUN
easat-7828	159	21	quality	quality	NOUN
easat-7828	159	22	,	,	PUNCT
easat-7828	159	23	and	and	CCONJ
easat-7828	159	24	technology	technology	NOUN
easat-7828	159	25	quality	quality	NOUN
easat-7828	159	26	and	and	CCONJ
easat-7828	159	27	innovation	innovation	NOUN
easat-7828	159	28	.	.	PUNCT
easat-7828	160	1	these	these	DET
easat-7828	160	2	attributes	attribute	NOUN
easat-7828	160	3	have	have	VERB
easat-7828	160	4	an	an	DET
easat-7828	160	5	impact	impact	NOUN
easat-7828	160	6	on	on	ADP
easat-7828	160	7	the	the	DET
easat-7828	160	8	observers	observer	NOUN
easat-7828	160	9	'	'	PART
easat-7828	160	10	identification	identification	NOUN
easat-7828	160	11	and	and	CCONJ
easat-7828	160	12	connection	connection	NOUN
easat-7828	160	13	with	with	ADP
easat-7828	160	14	the	the	DET
easat-7828	160	15	information	information	NOUN
easat-7828	160	16	,	,	PUNCT
easat-7828	160	17	which	which	PRON
easat-7828	160	18	subsequently	subsequently	ADV
easat-7828	160	19	affects	affect	VERB
easat-7828	160	20	their	their	PRON
easat-7828	160	21	level	level	NOUN
easat-7828	160	22	of	of	ADP
easat-7828	160	23	behavioural	behavioural	ADJ
easat-7828	160	24	involvement	involvement	NOUN
easat-7828	160	25	.	.	PUNCT
easat-7828	161	1	content	content	NOUN
easat-7828	161	2	marketing	marketing	NOUN
easat-7828	161	3	pertains	pertain	NOUN
easat-7828	161	4	to	to	ADP
easat-7828	161	5	strategic	strategic	ADJ
easat-7828	161	6	marketing	marketing	NOUN
easat-7828	161	7	methods	method	NOUN
easat-7828	161	8	that	that	PRON
easat-7828	161	9	prioritise	prioritise	VERB
easat-7828	161	10	the	the	DET
easat-7828	161	11	creation	creation	NOUN
easat-7828	161	12	and	and	CCONJ
easat-7828	161	13	distribution	distribution	NOUN
easat-7828	161	14	of	of	ADP
easat-7828	161	15	information	information	NOUN
easat-7828	161	16	with	with	ADP
easat-7828	161	17	the	the	DET
easat-7828	161	18	intention	intention	NOUN
easat-7828	161	19	of	of	ADP
easat-7828	161	20	engaging	engage	VERB
easat-7828	161	21	and	and	CCONJ
easat-7828	161	22	retaining	retain	VERB
easat-7828	161	23	customers	customer	NOUN
easat-7828	161	24	.	.	PUNCT
easat-7828	162	1	this	this	PRON
easat-7828	162	2	has	have	AUX
easat-7828	162	3	experienced	experience	VERB
easat-7828	162	4	a	a	DET
easat-7828	162	5	surge	surge	NOUN
easat-7828	162	6	in	in	ADP
easat-7828	162	7	prominence	prominence	NOUN
easat-7828	162	8	over	over	ADP
easat-7828	162	9	the	the	DET
easat-7828	162	10	past	past	ADJ
easat-7828	162	11	few	few	ADJ
easat-7828	162	12	years	year	NOUN
easat-7828	162	13	.	.	PUNCT
easat-7828	163	1	over	over	ADP
easat-7828	163	2	the	the	DET
easat-7828	163	3	forthcoming	forthcoming	ADJ
easat-7828	163	4	years	year	NOUN
easat-7828	163	5	,	,	PUNCT
easat-7828	163	6	a	a	DET
easat-7828	163	7	majority	majority	NOUN
easat-7828	163	8	of	of	ADP
easat-7828	163	9	marketers	marketer	NOUN
easat-7828	163	10	anticipate	anticipate	VERB
easat-7828	163	11	augmenting	augment	VERB
easat-7828	163	12	their	their	PRON
easat-7828	163	13	implementation	implementation	NOUN
easat-7828	163	14	of	of	ADP
easat-7828	163	15	content	content	NOUN
easat-7828	163	16	marketing	marketing	NOUN
easat-7828	163	17	,	,	PUNCT
easat-7828	163	18	according	accord	VERB
easat-7828	163	19	to	to	ADP
easat-7828	163	20	research	research	NOUN
easat-7828	163	21	demers	demer	NOUN
easat-7828	163	22	[	[	X
easat-7828	163	23	24	24	NUM
easat-7828	163	24	]	]	PUNCT
easat-7828	163	25	.	.	PUNCT
easat-7828	164	1	pulizzi	pulizzi	NOUN
easat-7828	164	2	and	and	CCONJ
easat-7828	164	3	ann	ann	PROPN
easat-7828	165	1	[	[	X
easat-7828	165	2	25	25	NUM
easat-7828	165	3	]	]	PUNCT
easat-7828	165	4	.	.	PUNCT
easat-7828	166	1	user	user	PROPN
easat-7828	166	2	generated	generate	VERB
easat-7828	166	3	content	content	NOUN
easat-7828	166	4	(	(	PUNCT
easat-7828	166	5	ugc	ugc	NOUN
easat-7828	166	6	)	)	PUNCT
easat-7828	166	7	influences	influence	VERB
easat-7828	166	8	users	user	NOUN
easat-7828	166	9	'	'	PART
easat-7828	166	10	propensity	propensity	NOUN
easat-7828	166	11	to	to	PART
easat-7828	166	12	interact	interact	VERB
easat-7828	166	13	with	with	ADP
easat-7828	166	14	instagram	instagram	PROPN
easat-7828	166	15	in	in	ADP
easat-7828	166	16	a	a	DET
easat-7828	166	17	positive	positive	ADJ
easat-7828	166	18	and	and	CCONJ
easat-7828	166	19	statistically	statistically	ADV
easat-7828	166	20	significant	significant	ADJ
easat-7828	166	21	manner	manner	NOUN
easat-7828	167	1	[	[	X
easat-7828	167	2	26	26	NUM
easat-7828	167	3	]	]	PUNCT
easat-7828	167	4	.	.	PUNCT
easat-7828	168	1	one	one	NUM
easat-7828	168	2	defining	define	VERB
easat-7828	168	3	feature	feature	NOUN
easat-7828	168	4	of	of	ADP
easat-7828	168	5	social	social	ADJ
easat-7828	168	6	media	medium	NOUN
easat-7828	168	7	is	be	AUX
easat-7828	168	8	that	that	SCONJ
easat-7828	168	9	users	user	NOUN
easat-7828	168	10	share	share	VERB
easat-7828	168	11	information	information	NOUN
easat-7828	168	12	rather	rather	ADV
easat-7828	168	13	than	than	ADP
easat-7828	168	14	actively	actively	ADV
easat-7828	168	15	seeking	seek	VERB
easat-7828	168	16	it	it	PRON
easat-7828	168	17	out	out	ADP
easat-7828	168	18	.	.	PUNCT
easat-7828	169	1	this	this	PRON
easat-7828	169	2	encompasses	encompass	VERB
easat-7828	169	3	the	the	DET
easat-7828	169	4	act	act	NOUN
easat-7828	169	5	of	of	ADP
easat-7828	169	6	transmitting	transmit	VERB
easat-7828	169	7	information	information	NOUN
easat-7828	169	8	(	(	PUNCT
easat-7828	169	9	posting	post	VERB
easat-7828	169	10	)	)	PUNCT
easat-7828	169	11	as	as	ADV
easat-7828	169	12	well	well	ADV
easat-7828	169	13	as	as	ADP
easat-7828	169	14	consuming	consume	VERB
easat-7828	169	15	information	information	NOUN
easat-7828	169	16	(	(	PUNCT
easat-7828	169	17	selective	selective	ADJ
easat-7828	169	18	reading	reading	NOUN
easat-7828	169	19	,	,	PUNCT
easat-7828	169	20	forwarding	forwarding	NOUN
easat-7828	169	21	,	,	PUNCT
easat-7828	169	22	commenting	commenting	NOUN
easat-7828	169	23	,	,	PUNCT
easat-7828	169	24	connecting	connecting	NOUN
easat-7828	169	25	,	,	PUNCT
easat-7828	169	26	and	and	CCONJ
easat-7828	169	27	liking	like	VERB
easat-7828	169	28	)	)	PUNCT
easat-7828	169	29	.	.	PUNCT
easat-7828	170	1	the	the	DET
easat-7828	170	2	'	'	PUNCT
easat-7828	170	3	giving	giving	NOUN
easat-7828	170	4	'	'	PUNCT
easat-7828	170	5	aspect	aspect	NOUN
easat-7828	170	6	of	of	ADP
easat-7828	170	7	information	information	NOUN
easat-7828	170	8	sharing	sharing	NOUN
easat-7828	170	9	has	have	AUX
easat-7828	170	10	been	be	AUX
easat-7828	170	11	the	the	DET
easat-7828	170	12	subject	subject	NOUN
easat-7828	170	13	of	of	ADP
easat-7828	170	14	more	more	ADJ
easat-7828	170	15	research	research	NOUN
easat-7828	170	16	than	than	ADP
easat-7828	170	17	the'receiving	the'receive	VERB
easat-7828	170	18	'	'	PUNCT
easat-7828	170	19	aspect	aspect	NOUN
easat-7828	170	20	[	[	X
easat-7828	170	21	27	27	NUM
easat-7828	170	22	]	]	PUNCT
easat-7828	170	23	.	.	PUNCT
easat-7828	171	1	by	by	ADP
easat-7828	171	2	effectively	effectively	ADV
easat-7828	171	3	promoting	promote	VERB
easat-7828	171	4	content	content	NOUN
easat-7828	171	5	generated	generate	VERB
easat-7828	171	6	by	by	ADP
easat-7828	171	7	their	their	PRON
easat-7828	171	8	target	target	NOUN
easat-7828	171	9	audience	audience	NOUN
easat-7828	171	10	,	,	PUNCT
easat-7828	171	11	brands	brand	NOUN
easat-7828	171	12	have	have	VERB
easat-7828	171	13	the	the	DET
easat-7828	171	14	potential	potential	NOUN
easat-7828	171	15	to	to	PART
easat-7828	171	16	benefit	benefit	VERB
easat-7828	171	17	from	from	ADP
easat-7828	171	18	its	its	PRON
easat-7828	171	19	consumption	consumption	NOUN
easat-7828	171	20	and	and	CCONJ
easat-7828	171	21	dissemination	dissemination	NOUN
easat-7828	171	22	.	.	PUNCT
easat-7828	172	1	additionally	additionally	ADV
easat-7828	172	2	,	,	PUNCT
easat-7828	172	3	the	the	DET
easat-7828	172	4	study	study	NOUN
easat-7828	172	5	provided	provide	VERB
easat-7828	172	6	recommendations	recommendation	NOUN
easat-7828	172	7	on	on	ADP
easat-7828	172	8	how	how	SCONJ
easat-7828	172	9	to	to	PART
easat-7828	172	10	acquire	acquire	VERB
easat-7828	172	11	cm	cm	NOUN
easat-7828	172	12	expertise	expertise	NOUN
easat-7828	172	13	affordably	affordably	ADV
easat-7828	172	14	and	and	CCONJ
easat-7828	172	15	in	in	ADP
easat-7828	172	16	a	a	DET
easat-7828	172	17	timely	timely	ADJ
easat-7828	172	18	manner	manner	NOUN
easat-7828	172	19	[	[	X
easat-7828	172	20	28	28	NUM
easat-7828	172	21	]	]	PUNCT
easat-7828	172	22	.	.	PUNCT
easat-7828	173	1	research	research	NOUN
easat-7828	173	2	on	on	ADP
easat-7828	173	3	the	the	DET
easat-7828	173	4	factors	factor	NOUN
easat-7828	173	5	motivating	motivate	VERB
easat-7828	173	6	individuals	individual	NOUN
easat-7828	173	7	to	to	PART
easat-7828	173	8	subscribe	subscribe	VERB
easat-7828	173	9	to	to	ADP
easat-7828	173	10	luxury	luxury	NOUN
easat-7828	173	11	brands	brand	NOUN
easat-7828	173	12	on	on	ADP
easat-7828	173	13	social	social	ADJ
easat-7828	173	14	media	medium	NOUN
easat-7828	173	15	is	be	AUX
easat-7828	173	16	limited	limit	VERB
easat-7828	173	17	,	,	PUNCT
easat-7828	173	18	despite	despite	SCONJ
easat-7828	173	19	the	the	DET
easat-7828	173	20	significant	significant	ADJ
easat-7828	173	21	role	role	NOUN
easat-7828	173	22	social	social	ADJ
easat-7828	173	23	media	medium	NOUN
easat-7828	173	24	administrators	administrator	NOUN
easat-7828	173	25	’	'	PUNCT
easat-7828	173	26	play	play	VERB
easat-7828	173	27	in	in	ADP
easat-7828	173	28	consumer	consumer	NOUN
easat-7828	173	29	engagement	engagement	NOUN
easat-7828	173	30	.	.	PUNCT
easat-7828	174	1	bazi	bazi	PROPN
easat-7828	174	2	,	,	PUNCT
easat-7828	174	3	et	et	PROPN
easat-7828	174	4	al	al	PROPN
easat-7828	174	5	.	.	PUNCT
easat-7828	175	1	[	[	X
easat-7828	175	2	29	29	NUM
easat-7828	175	3	]	]	PUNCT
easat-7828	175	4	concluded	conclude	VERB
easat-7828	175	5	in	in	ADP
easat-7828	175	6	their	their	PRON
easat-7828	175	7	study	study	NOUN
easat-7828	175	8	that	that	SCONJ
easat-7828	175	9	perceptions	perception	NOUN
easat-7828	175	10	of	of	ADP
easat-7828	175	11	the	the	DET
easat-7828	175	12	usefulness	usefulness	NOUN
easat-7828	175	13	of	of	ADP
easat-7828	175	14	information	information	NOUN
easat-7828	175	15	,	,	PUNCT
easat-7828	175	16	specifically	specifically	ADV
easat-7828	175	17	those	those	PRON
easat-7828	175	18	associated	associate	VERB
easat-7828	175	19	with	with	ADP
easat-7828	175	20	brands	brand	NOUN
easat-7828	175	21	,	,	PUNCT
easat-7828	175	22	posts	post	NOUN
easat-7828	175	23	,	,	PUNCT
easat-7828	175	24	and	and	CCONJ
easat-7828	175	25	personalities	personality	NOUN
easat-7828	175	26	,	,	PUNCT
easat-7828	175	27	play	play	VERB
easat-7828	175	28	a	a	DET
easat-7828	175	29	crucial	crucial	ADJ
easat-7828	175	30	role	role	NOUN
easat-7828	175	31	in	in	ADP
easat-7828	175	32	inspiring	inspire	VERB
easat-7828	175	33	individuals	individual	NOUN
easat-7828	175	34	to	to	PART
easat-7828	175	35	subscribe	subscribe	VERB
easat-7828	175	36	to	to	ADP
easat-7828	175	37	premium	premium	NOUN
easat-7828	175	38	companies	company	NOUN
easat-7828	175	39	on	on	ADP
easat-7828	175	40	social	social	ADJ
easat-7828	175	41	media	medium	NOUN
easat-7828	175	42	.	.	PUNCT
easat-7828	176	1	it	it	PRON
easat-7828	176	2	has	have	AUX
easat-7828	176	3	been	be	AUX
easat-7828	176	4	demonstrated	demonstrate	VERB
easat-7828	176	5	that	that	SCONJ
easat-7828	176	6	advertisements	advertisement	NOUN
easat-7828	176	7	on	on	ADP
easat-7828	176	8	social	social	ADJ
easat-7828	176	9	networking	network	VERB
easat-7828	176	10	sites	site	NOUN
easat-7828	176	11	(	(	PUNCT
easat-7828	176	12	snss	sns	NOUN
easat-7828	176	13	)	)	PUNCT
easat-7828	176	14	increase	increase	VERB
easat-7828	176	15	brand	brand	NOUN
easat-7828	176	16	awareness	awareness	NOUN
easat-7828	176	17	and	and	CCONJ
easat-7828	176	18	generate	generate	VERB
easat-7828	176	19	consumer	consumer	NOUN
easat-7828	176	20	interest	interest	NOUN
easat-7828	176	21	in	in	ADP
easat-7828	176	22	a	a	DET
easat-7828	176	23	business	business	NOUN
easat-7828	176	24	's	's	PART
easat-7828	176	25	products	product	NOUN
easat-7828	176	26	or	or	CCONJ
easat-7828	176	27	services	service	NOUN
easat-7828	176	28	.	.	PUNCT
easat-7828	177	1	additionally	additionally	ADV
easat-7828	177	2	,	,	PUNCT
easat-7828	177	3	they	they	PRON
easat-7828	177	4	are	be	AUX
easat-7828	177	5	interested	interested	ADJ
easat-7828	177	6	in	in	ADP
easat-7828	177	7	enhancing	enhance	VERB
easat-7828	177	8	the	the	DET
easat-7828	177	9	material	material	NOUN
easat-7828	177	10	's	's	PART
easat-7828	177	11	efficacy	efficacy	NOUN
easat-7828	177	12	[	[	X
easat-7828	177	13	30	30	NUM
easat-7828	177	14	]	]	PUNCT
easat-7828	177	15	.	.	PUNCT
easat-7828	178	1	this	this	PRON
easat-7828	178	2	underscores	underscore	VERB
easat-7828	178	3	the	the	DET
easat-7828	178	4	strategic	strategic	ADJ
easat-7828	178	5	significance	significance	NOUN
easat-7828	178	6	of	of	ADP
easat-7828	178	7	advertising	advertising	NOUN
easat-7828	178	8	when	when	SCONJ
easat-7828	178	9	it	it	PRON
easat-7828	178	10	comes	come	VERB
easat-7828	178	11	to	to	ADP
easat-7828	178	12	promoting	promote	VERB
easat-7828	178	13	and	and	CCONJ
easat-7828	178	14	engaging	engage	VERB
easat-7828	178	15	with	with	ADP
easat-7828	178	16	brands	brand	NOUN
easat-7828	178	17	through	through	ADP
easat-7828	178	18	social	social	ADJ
easat-7828	178	19	media	medium	NOUN
easat-7828	178	20	platforms	platform	NOUN
easat-7828	178	21	.	.	PUNCT
easat-7828	179	1	in	in	ADP
easat-7828	179	2	their	their	PRON
easat-7828	179	3	2010	2010	NUM
easat-7828	179	4	article	article	NOUN
easat-7828	179	5	,	,	PUNCT
easat-7828	179	6	shin	shin	PROPN
easat-7828	179	7	,	,	PUNCT
easat-7828	179	8	et	et	PROPN
easat-7828	179	9	al	al	PROPN
easat-7828	179	10	.	.	PUNCT
easat-7828	180	1	[	[	X
easat-7828	180	2	31	31	NUM
easat-7828	180	3	]	]	PUNCT
easat-7828	180	4	outlined	outline	VERB
easat-7828	180	5	three	three	NUM
easat-7828	180	6	overarching	overarching	ADJ
easat-7828	180	7	components	component	NOUN
easat-7828	180	8	that	that	PRON
easat-7828	180	9	define	define	VERB
easat-7828	180	10	social	social	ADJ
easat-7828	180	11	media	medium	NOUN
easat-7828	180	12	content	content	NOUN
easat-7828	180	13	:	:	PUNCT
easat-7828	180	14	scenario	scenario	NOUN
easat-7828	180	15	characteristics	characteristic	NOUN
easat-7828	180	16	(	(	PUNCT
easat-7828	180	17	creativity	creativity	NOUN
easat-7828	180	18	and	and	CCONJ
easat-7828	180	19	entertainment	entertainment	NOUN
easat-7828	180	20	value	value	NOUN
easat-7828	180	21	)	)	PUNCT
easat-7828	180	22	,	,	PUNCT
easat-7828	180	23	design	design	NOUN
easat-7828	180	24	qualities	quality	NOUN
easat-7828	180	25	(	(	PUNCT
easat-7828	180	26	visual	visual	ADJ
easat-7828	180	27	appeal	appeal	NOUN
easat-7828	180	28	and	and	CCONJ
easat-7828	180	29	musicality	musicality	NOUN
easat-7828	180	30	)	)	PUNCT
easat-7828	180	31	,	,	PUNCT
easat-7828	180	32	and	and	CCONJ
easat-7828	180	33	structure	structure	NOUN
easat-7828	180	34	(	(	PUNCT
easat-7828	180	35	unity	unity	NOUN
easat-7828	180	36	and	and	CCONJ
easat-7828	180	37	conciseness	conciseness	NOUN
easat-7828	180	38	)	)	PUNCT
easat-7828	180	39	.	.	PUNCT
easat-7828	181	1	these	these	DET
easat-7828	181	2	facets	facet	NOUN
easat-7828	181	3	furnish	furnish	VERB
easat-7828	181	4	a	a	DET
easat-7828	181	5	structure	structure	NOUN
easat-7828	181	6	for	for	ADP
easat-7828	181	7	understanding	understanding	NOUN
easat-7828	181	8	and	and	CCONJ
easat-7828	181	9	classifying	classify	VERB
easat-7828	181	10	the	the	DET
easat-7828	181	11	pivotal	pivotal	ADJ
easat-7828	181	12	components	component	NOUN
easat-7828	181	13	that	that	PRON
easat-7828	181	14	contribute	contribute	VERB
easat-7828	181	15	to	to	ADP
easat-7828	181	16	the	the	DET
easat-7828	181	17	effectiveness	effectiveness	NOUN
easat-7828	181	18	and	and	CCONJ
easat-7828	181	19	involvement	involvement	NOUN
easat-7828	181	20	of	of	ADP
easat-7828	181	21	social	social	ADJ
easat-7828	181	22	media	medium	NOUN
easat-7828	181	23	content	content	NOUN
easat-7828	181	24	.	.	PUNCT
easat-7828	182	1	social	social	ADJ
easat-7828	182	2	media	medium	NOUN
easat-7828	182	3	managers	manager	NOUN
easat-7828	182	4	and	and	CCONJ
easat-7828	182	5	marketers	marketer	NOUN
easat-7828	182	6	can	can	AUX
easat-7828	182	7	tailor	tailor	VERB
easat-7828	182	8	their	their	PRON
easat-7828	182	9	approach	approach	NOUN
easat-7828	182	10	and	and	CCONJ
easat-7828	182	11	content	content	NOUN
easat-7828	182	12	to	to	PART
easat-7828	182	13	attract	attract	VERB
easat-7828	182	14	and	and	CCONJ
easat-7828	182	15	retain	retain	VERB
easat-7828	182	16	followers	follower	NOUN
easat-7828	182	17	on	on	ADP
easat-7828	182	18	high	high	ADJ
easat-7828	182	19	-	-	PUNCT
easat-7828	182	20	end	end	NOUN
easat-7828	182	21	corporate	corporate	ADJ
easat-7828	182	22	websites	website	NOUN
easat-7828	182	23	by	by	ADP
easat-7828	182	24	understanding	understand	VERB
easat-7828	182	25	user	user	NOUN
easat-7828	182	26	motivations	motivation	NOUN
easat-7828	182	27	and	and	CCONJ
easat-7828	182	28	inclinations	inclination	NOUN
easat-7828	182	29	,	,	PUNCT
easat-7828	182	30	which	which	PRON
easat-7828	182	31	is	be	AUX
easat-7828	182	32	crucial	crucial	ADJ
easat-7828	182	33	for	for	ADP
easat-7828	182	34	creating	create	VERB
easat-7828	182	35	engaging	engaging	ADJ
easat-7828	182	36	content	content	NOUN
easat-7828	182	37	that	that	PRON
easat-7828	182	38	fosters	foster	VERB
easat-7828	182	39	meaningful	meaningful	ADJ
easat-7828	182	40	interaction	interaction	NOUN
easat-7828	182	41	.	.	PUNCT
easat-7828	183	1	2.4	2.4	NUM
easat-7828	183	2	.	.	PUNCT
easat-7828	184	1	digital	digital	ADJ
easat-7828	184	2	content	content	PROPN
easat-7828	184	3	digital	digital	ADJ
easat-7828	184	4	content	content	NOUN
easat-7828	184	5	is	be	AUX
easat-7828	184	6	increasingly	increasingly	ADV
easat-7828	184	7	being	be	AUX
easat-7828	184	8	utilised	utilise	VERB
easat-7828	184	9	by	by	ADP
easat-7828	184	10	businesses	business	NOUN
easat-7828	184	11	for	for	ADP
easat-7828	184	12	marketing	marketing	NOUN
easat-7828	184	13	purposes	purpose	NOUN
easat-7828	184	14	and	and	CCONJ
easat-7828	184	15	as	as	ADP
easat-7828	184	16	specialised	specialised	ADJ
easat-7828	184	17	end	end	NOUN
easat-7828	184	18	products	product	NOUN
easat-7828	184	19	[	[	X
easat-7828	184	20	32	32	NUM
easat-7828	184	21	]	]	PUNCT
easat-7828	184	22	.	.	PUNCT
easat-7828	185	1	nevertheless	nevertheless	ADV
easat-7828	185	2	,	,	PUNCT
easat-7828	185	3	digital	digital	ADJ
easat-7828	185	4	content	content	NOUN
easat-7828	185	5	is	be	AUX
easat-7828	185	6	perceived	perceive	VERB
easat-7828	185	7	in	in	ADP
easat-7828	185	8	a	a	DET
easat-7828	185	9	manner	manner	NOUN
easat-7828	185	10	that	that	PRON
easat-7828	185	11	extends	extend	VERB
easat-7828	185	12	beyond	beyond	ADP
easat-7828	185	13	its	its	PRON
easat-7828	185	14	constituent	constituent	ADJ
easat-7828	185	15	elements	element	NOUN
easat-7828	185	16	—	—	PUNCT
easat-7828	185	17	namely	namely	ADV
easat-7828	185	18	,	,	PUNCT
easat-7828	185	19	text	text	NOUN
easat-7828	185	20	,	,	PUNCT
easat-7828	185	21	audio	audio	NOUN
easat-7828	185	22	,	,	PUNCT
easat-7828	185	23	images	image	NOUN
easat-7828	185	24	,	,	PUNCT
easat-7828	185	25	and	and	CCONJ
easat-7828	185	26	video	video	NOUN
easat-7828	185	27	—	—	PUNCT
easat-7828	185	28	in	in	ADP
easat-7828	185	29	isolation	isolation	NOUN
easat-7828	185	30	[	[	X
easat-7828	185	31	33	33	NUM
easat-7828	185	32	]	]	PUNCT
easat-7828	185	33	.	.	PUNCT
easat-7828	186	1	in	in	ADP
easat-7828	186	2	527	527	NUM
easat-7828	186	3	edelweiss	edelweiss	PROPN
easat-7828	186	4	applied	apply	VERB
easat-7828	186	5	science	science	NOUN
easat-7828	186	6	and	and	CCONJ
easat-7828	186	7	technology	technology	NOUN
easat-7828	186	8	issn	issn	PROPN
easat-7828	186	9	:	:	PUNCT
easat-7828	186	10	2576	2576	NUM
easat-7828	186	11	-	-	SYM
easat-7828	186	12	8484	8484	NUM
easat-7828	186	13	vol	vol	NOUN
easat-7828	186	14	.	.	PROPN
easat-7828	187	1	9	9	NUM
easat-7828	187	2	,	,	PUNCT
easat-7828	187	3	no	no	INTJ
easat-7828	187	4	.	.	NOUN
easat-7828	187	5	6	6	NUM
easat-7828	187	6	:	:	PUNCT
easat-7828	187	7	521	521	NUM
easat-7828	187	8	-	-	SYM
easat-7828	187	9	536	536	NUM
easat-7828	187	10	,	,	PUNCT
easat-7828	187	11	2025	2025	NUM
easat-7828	187	12	doi	doi	NOUN
easat-7828	187	13	:	:	PUNCT
easat-7828	187	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	187	15	©	©	NOUN
easat-7828	187	16	2025	2025	NUM
easat-7828	187	17	by	by	ADP
easat-7828	187	18	the	the	DET
easat-7828	187	19	authors	author	NOUN
easat-7828	187	20	;	;	PUNCT
easat-7828	187	21	licensee	licensee	PROPN
easat-7828	187	22	learning	learn	VERB
easat-7828	187	23	gate	gate	PROPN
easat-7828	187	24	contemporary	contemporary	ADJ
easat-7828	187	25	circumstances	circumstance	NOUN
easat-7828	187	26	,	,	PUNCT
easat-7828	187	27	conventional	conventional	ADJ
easat-7828	187	28	pillars	pillar	NOUN
easat-7828	187	29	of	of	ADP
easat-7828	187	30	success	success	NOUN
easat-7828	187	31	such	such	ADJ
easat-7828	187	32	as	as	ADP
easat-7828	187	33	content	content	NOUN
easat-7828	187	34	and	and	CCONJ
easat-7828	187	35	production	production	NOUN
easat-7828	187	36	expertise	expertise	NOUN
easat-7828	187	37	hold	hold	VERB
easat-7828	187	38	diminished	diminish	VERB
easat-7828	187	39	significance	significance	NOUN
easat-7828	187	40	[	[	X
easat-7828	187	41	34	34	NUM
easat-7828	187	42	]	]	PUNCT
easat-7828	187	43	.	.	PUNCT
easat-7828	188	1	digital	digital	ADJ
easat-7828	188	2	design	design	NOUN
easat-7828	188	3	is	be	AUX
easat-7828	188	4	a	a	DET
easat-7828	188	5	discipline	discipline	NOUN
easat-7828	188	6	that	that	PRON
easat-7828	188	7	incorporates	incorporate	VERB
easat-7828	188	8	both	both	DET
easat-7828	188	9	the	the	DET
easat-7828	188	10	visual	visual	ADJ
easat-7828	188	11	aesthetics	aesthetic	NOUN
easat-7828	188	12	and	and	CCONJ
easat-7828	188	13	auditory	auditory	ADJ
easat-7828	188	14	qualities	quality	NOUN
easat-7828	188	15	.	.	PUNCT
easat-7828	189	1	elevated	elevated	ADJ
easat-7828	189	2	value	value	NOUN
easat-7828	189	3	and	and	CCONJ
easat-7828	189	4	fluidity	fluidity	NOUN
easat-7828	189	5	enhance	enhance	VERB
easat-7828	189	6	the	the	DET
easat-7828	189	7	aesthetic	aesthetic	ADJ
easat-7828	189	8	and	and	CCONJ
easat-7828	189	9	conceptual	conceptual	ADJ
easat-7828	189	10	influence	influence	NOUN
easat-7828	189	11	of	of	ADP
easat-7828	189	12	digital	digital	ADJ
easat-7828	189	13	data	datum	NOUN
easat-7828	189	14	.	.	PUNCT
easat-7828	190	1	the	the	DET
easat-7828	190	2	manner	manner	NOUN
easat-7828	190	3	in	in	ADP
easat-7828	190	4	which	which	PRON
easat-7828	190	5	audiences	audience	NOUN
easat-7828	190	6	respond	respond	VERB
easat-7828	190	7	to	to	ADP
easat-7828	190	8	digital	digital	ADJ
easat-7828	190	9	content	content	NOUN
easat-7828	190	10	is	be	AUX
easat-7828	190	11	significantly	significantly	ADV
easat-7828	190	12	influenced	influence	VERB
easat-7828	190	13	by	by	ADP
easat-7828	190	14	musicality	musicality	NOUN
easat-7828	190	15	,	,	PUNCT
easat-7828	190	16	a	a	DET
easat-7828	190	17	term	term	NOUN
easat-7828	190	18	used	use	VERB
easat-7828	190	19	to	to	PART
easat-7828	190	20	describe	describe	VERB
easat-7828	190	21	the	the	DET
easat-7828	190	22	calibre	calibre	NOUN
easat-7828	190	23	of	of	ADP
easat-7828	190	24	sound	sound	ADJ
easat-7828	190	25	effects	effect	NOUN
easat-7828	190	26	and	and	CCONJ
easat-7828	190	27	background	background	NOUN
easat-7828	190	28	music	music	NOUN
easat-7828	190	29	[	[	X
easat-7828	190	30	35	35	NUM
easat-7828	190	31	]	]	PUNCT
easat-7828	190	32	.	.	PUNCT
easat-7828	191	1	it	it	PRON
easat-7828	191	2	significantly	significantly	ADV
easat-7828	191	3	affects	affect	VERB
easat-7828	191	4	the	the	DET
easat-7828	191	5	flow	flow	NOUN
easat-7828	191	6	and	and	CCONJ
easat-7828	191	7	overall	overall	ADJ
easat-7828	191	8	value	value	NOUN
easat-7828	191	9	of	of	ADP
easat-7828	191	10	digital	digital	ADJ
easat-7828	191	11	content	content	NOUN
easat-7828	191	12	.	.	PUNCT
easat-7828	192	1	digital	digital	PROPN
easat-7828	192	2	content	content	PROPN
easat-7828	192	3	possesses	possess	VERB
easat-7828	192	4	numerous	numerous	ADJ
easat-7828	192	5	unique	unique	ADJ
easat-7828	192	6	attributes	attribute	NOUN
easat-7828	192	7	,	,	PUNCT
easat-7828	192	8	such	such	ADJ
easat-7828	192	9	as	as	ADP
easat-7828	192	10	the	the	DET
easat-7828	192	11	ability	ability	NOUN
easat-7828	192	12	to	to	PART
easat-7828	192	13	recombine	recombine	VERB
easat-7828	192	14	information	information	NOUN
easat-7828	192	15	,	,	PUNCT
easat-7828	192	16	be	be	AUX
easat-7828	192	17	easily	easily	ADV
easat-7828	192	18	accessed	access	VERB
easat-7828	192	19	,	,	PUNCT
easat-7828	192	20	captivate	captivate	VERB
easat-7828	192	21	users	user	NOUN
easat-7828	192	22	through	through	ADP
easat-7828	192	23	navigation	navigation	NOUN
easat-7828	192	24	,	,	PUNCT
easat-7828	192	25	operate	operate	VERB
easat-7828	192	26	quickly	quickly	ADV
easat-7828	192	27	,	,	PUNCT
easat-7828	192	28	and	and	CCONJ
easat-7828	192	29	incur	incur	VERB
easat-7828	192	30	minimal	minimal	ADJ
easat-7828	192	31	marginal	marginal	ADJ
easat-7828	192	32	costs	cost	NOUN
easat-7828	192	33	[	[	X
easat-7828	192	34	36	36	NUM
easat-7828	192	35	]	]	PUNCT
easat-7828	192	36	.	.	PUNCT
easat-7828	193	1	these	these	DET
easat-7828	193	2	characteristics	characteristic	NOUN
easat-7828	193	3	underscore	underscore	VERB
easat-7828	193	4	the	the	DET
easat-7828	193	5	unique	unique	ADJ
easat-7828	193	6	advantages	advantage	NOUN
easat-7828	193	7	and	and	CCONJ
easat-7828	193	8	potential	potential	NOUN
easat-7828	193	9	of	of	ADP
easat-7828	193	10	digital	digital	ADJ
easat-7828	193	11	content	content	NOUN
easat-7828	193	12	,	,	PUNCT
easat-7828	193	13	which	which	PRON
easat-7828	193	14	set	set	VERB
easat-7828	193	15	it	it	PRON
easat-7828	193	16	apart	apart	ADV
easat-7828	193	17	from	from	ADP
easat-7828	193	18	traditional	traditional	ADJ
easat-7828	193	19	media	medium	NOUN
easat-7828	193	20	and	and	CCONJ
easat-7828	193	21	communication	communication	NOUN
easat-7828	193	22	methods	method	NOUN
easat-7828	193	23	.	.	PUNCT
easat-7828	194	1	2.5	2.5	NUM
easat-7828	194	2	.	.	PUNCT
easat-7828	195	1	customer	customer	NOUN
easat-7828	195	2	engagement	engagement	VERB
easat-7828	195	3	the	the	DET
easat-7828	195	4	field	field	NOUN
easat-7828	195	5	of	of	ADP
easat-7828	195	6	research	research	NOUN
easat-7828	195	7	examining	examine	VERB
easat-7828	195	8	the	the	DET
easat-7828	195	9	influence	influence	NOUN
easat-7828	195	10	and	and	CCONJ
easat-7828	195	11	content	content	NOUN
easat-7828	195	12	of	of	ADP
easat-7828	195	13	social	social	ADJ
easat-7828	195	14	media	medium	NOUN
easat-7828	195	15	on	on	ADP
easat-7828	195	16	consumer	consumer	NOUN
easat-7828	195	17	engagement	engagement	NOUN
easat-7828	195	18	has	have	AUX
easat-7828	195	19	been	be	AUX
easat-7828	195	20	a	a	DET
easat-7828	195	21	dynamic	dynamic	ADJ
easat-7828	195	22	one	one	NOUN
easat-7828	195	23	since	since	SCONJ
easat-7828	195	24	2010	2010	NUM
easat-7828	195	25	.	.	PUNCT
easat-7828	196	1	nevertheless	nevertheless	ADV
easat-7828	196	2	,	,	PUNCT
easat-7828	196	3	challenges	challenge	NOUN
easat-7828	196	4	have	have	AUX
easat-7828	196	5	emerged	emerge	VERB
easat-7828	196	6	as	as	ADP
easat-7828	196	7	a	a	DET
easat-7828	196	8	result	result	NOUN
easat-7828	196	9	of	of	ADP
easat-7828	196	10	a	a	DET
easat-7828	196	11	lack	lack	NOUN
easat-7828	196	12	of	of	ADP
easat-7828	196	13	consensus	consensus	NOUN
easat-7828	196	14	regarding	regard	VERB
easat-7828	196	15	the	the	DET
easat-7828	196	16	definitions	definition	NOUN
easat-7828	196	17	of	of	ADP
easat-7828	196	18	key	key	ADJ
easat-7828	196	19	concepts	concept	NOUN
easat-7828	196	20	.	.	PUNCT
easat-7828	197	1	a	a	DET
easat-7828	197	2	range	range	NOUN
easat-7828	197	3	of	of	ADP
easat-7828	197	4	gratifications	gratification	NOUN
easat-7828	197	5	that	that	PRON
easat-7828	197	6	have	have	VERB
easat-7828	197	7	substantial	substantial	ADJ
easat-7828	197	8	positive	positive	ADJ
easat-7828	197	9	impacts	impact	NOUN
easat-7828	197	10	on	on	ADP
easat-7828	197	11	customer	customer	NOUN
easat-7828	197	12	engagement	engagement	NOUN
easat-7828	197	13	with	with	ADP
easat-7828	197	14	endorsed	endorse	VERB
easat-7828	197	15	businesses	business	NOUN
easat-7828	197	16	have	have	AUX
easat-7828	197	17	been	be	AUX
easat-7828	197	18	identified	identify	VERB
easat-7828	197	19	as	as	ADP
easat-7828	197	20	predictors	predictor	NOUN
easat-7828	197	21	of	of	ADP
easat-7828	197	22	consumer	consumer	NOUN
easat-7828	197	23	-	-	PUNCT
easat-7828	197	24	influencer	influencer	NOUN
easat-7828	197	25	engagement	engagement	NOUN
easat-7828	197	26	behaviours	behaviour	NOUN
easat-7828	197	27	[	[	X
easat-7828	197	28	23	23	NUM
easat-7828	197	29	]	]	PUNCT
easat-7828	197	30	.	.	PUNCT
easat-7828	198	1	numerous	numerous	ADJ
easat-7828	198	2	factors	factor	NOUN
easat-7828	198	3	have	have	AUX
easat-7828	198	4	been	be	AUX
easat-7828	198	5	demonstrated	demonstrate	VERB
easat-7828	198	6	to	to	PART
easat-7828	198	7	impact	impact	VERB
easat-7828	198	8	rates	rate	NOUN
easat-7828	198	9	of	of	ADP
easat-7828	198	10	engagement	engagement	NOUN
easat-7828	198	11	.	.	PUNCT
easat-7828	199	1	it	it	PRON
easat-7828	199	2	was	be	AUX
easat-7828	199	3	demonstrated	demonstrate	VERB
easat-7828	199	4	that	that	SCONJ
easat-7828	199	5	the	the	DET
easat-7828	199	6	inclusion	inclusion	NOUN
easat-7828	199	7	of	of	ADP
easat-7828	199	8	athlete	athlete	NOUN
easat-7828	199	9	colleagues	colleague	NOUN
easat-7828	199	10	and	and	CCONJ
easat-7828	199	11	high	high	ADJ
easat-7828	199	12	-	-	PUNCT
easat-7828	199	13	quality	quality	NOUN
easat-7828	199	14	photographs	photograph	NOUN
easat-7828	199	15	increased	increase	VERB
easat-7828	199	16	engagement	engagement	NOUN
easat-7828	199	17	,	,	PUNCT
easat-7828	199	18	while	while	SCONJ
easat-7828	199	19	the	the	DET
easat-7828	199	20	use	use	NOUN
easat-7828	199	21	of	of	ADP
easat-7828	199	22	hashtags	hashtag	NOUN
easat-7828	199	23	had	have	VERB
easat-7828	199	24	the	the	DET
easat-7828	199	25	opposite	opposite	ADJ
easat-7828	199	26	effect	effect	NOUN
easat-7828	199	27	[	[	X
easat-7828	199	28	37	37	NUM
easat-7828	199	29	]	]	PUNCT
easat-7828	199	30	.	.	PUNCT
easat-7828	200	1	in	in	ADP
easat-7828	200	2	their	their	PRON
easat-7828	200	3	recent	recent	ADJ
easat-7828	200	4	publication	publication	NOUN
easat-7828	200	5	,	,	PUNCT
easat-7828	200	6	agrawal	agrawal	PROPN
easat-7828	200	7	and	and	CCONJ
easat-7828	200	8	mittal	mittal	NOUN
easat-7828	200	9	[	[	X
easat-7828	200	10	38	38	NUM
easat-7828	200	11	]	]	PUNCT
easat-7828	200	12	employed	employ	VERB
easat-7828	200	13	a	a	DET
easat-7828	200	14	four	four	NUM
easat-7828	200	15	-	-	PUNCT
easat-7828	200	16	factor	factor	NOUN
easat-7828	200	17	model	model	NOUN
easat-7828	200	18	to	to	PART
easat-7828	200	19	analyse	analyse	VERB
easat-7828	200	20	user	user	NOUN
easat-7828	200	21	interaction	interaction	NOUN
easat-7828	200	22	material	material	NOUN
easat-7828	200	23	and	and	CCONJ
easat-7828	200	24	online	online	ADJ
easat-7828	200	25	product	product	NOUN
easat-7828	200	26	review	review	NOUN
easat-7828	200	27	videos	video	NOUN
easat-7828	200	28	.	.	PUNCT
easat-7828	201	1	their	their	PRON
easat-7828	201	2	research	research	NOUN
easat-7828	201	3	unveiled	unveil	VERB
easat-7828	201	4	novel	novel	ADJ
easat-7828	201	5	perspectives	perspective	NOUN
easat-7828	201	6	on	on	ADP
easat-7828	201	7	the	the	DET
easat-7828	201	8	prediction	prediction	NOUN
easat-7828	201	9	of	of	ADP
easat-7828	201	10	purchase	purchase	NOUN
easat-7828	201	11	intentions	intention	NOUN
easat-7828	201	12	.	.	PUNCT
easat-7828	202	1	meire	meire	NOUN
easat-7828	202	2	,	,	PUNCT
easat-7828	202	3	et	et	PROPN
easat-7828	202	4	al	al	PROPN
easat-7828	202	5	.	.	PUNCT
easat-7828	203	1	[	[	X
easat-7828	203	2	39	39	NUM
easat-7828	203	3	]	]	PUNCT
easat-7828	203	4	underscored	underscore	VERB
easat-7828	203	5	the	the	DET
easat-7828	203	6	significance	significance	NOUN
easat-7828	203	7	of	of	ADP
easat-7828	203	8	social	social	ADJ
easat-7828	203	9	media	medium	NOUN
easat-7828	203	10	engagement	engagement	NOUN
easat-7828	203	11	campaigns	campaign	NOUN
easat-7828	203	12	that	that	PRON
easat-7828	203	13	ensue	ensue	VERB
easat-7828	203	14	after	after	ADP
easat-7828	203	15	customer	customer	NOUN
easat-7828	203	16	-	-	PUNCT
easat-7828	203	17	experience	experience	NOUN
easat-7828	203	18	interaction	interaction	NOUN
easat-7828	203	19	events	event	NOUN
easat-7828	203	20	.	.	PUNCT
easat-7828	204	1	this	this	PRON
easat-7828	204	2	suggests	suggest	VERB
easat-7828	204	3	that	that	SCONJ
easat-7828	204	4	consumer	consumer	NOUN
easat-7828	204	5	attitudes	attitude	NOUN
easat-7828	204	6	towards	towards	ADP
easat-7828	204	7	digital	digital	ADJ
easat-7828	204	8	involvement	involvement	NOUN
easat-7828	204	9	might	might	AUX
easat-7828	204	10	be	be	AUX
easat-7828	204	11	influenced	influence	VERB
easat-7828	204	12	by	by	ADP
easat-7828	204	13	such	such	ADJ
easat-7828	204	14	actions	action	NOUN
easat-7828	204	15	.	.	PUNCT
easat-7828	205	1	a	a	DET
easat-7828	205	2	study	study	NOUN
easat-7828	205	3	conducted	conduct	VERB
easat-7828	205	4	by	by	ADP
easat-7828	205	5	valenzuela	valenzuela	PROPN
easat-7828	205	6	-	-	PUNCT
easat-7828	205	7	gálvez	gálvez	NOUN
easat-7828	205	8	,	,	PUNCT
easat-7828	205	9	et	et	PROPN
easat-7828	205	10	al	al	PROPN
easat-7828	205	11	.	.	PUNCT
easat-7828	206	1	[	[	X
easat-7828	206	2	40	40	NUM
easat-7828	206	3	]	]	PUNCT
easat-7828	206	4	revealed	reveal	VERB
easat-7828	206	5	that	that	SCONJ
easat-7828	206	6	the	the	DET
easat-7828	206	7	strategic	strategic	ADJ
easat-7828	206	8	implementation	implementation	NOUN
easat-7828	206	9	of	of	ADP
easat-7828	206	10	emoticons	emoticon	NOUN
easat-7828	206	11	in	in	ADP
easat-7828	206	12	email	email	NOUN
easat-7828	206	13	marketing	marketing	NOUN
easat-7828	206	14	increases	increase	VERB
easat-7828	206	15	brand	brand	NOUN
easat-7828	206	16	profitability	profitability	NOUN
easat-7828	206	17	,	,	PUNCT
easat-7828	206	18	consumer	consumer	NOUN
easat-7828	206	19	engagement	engagement	NOUN
easat-7828	206	20	,	,	PUNCT
easat-7828	206	21	and	and	CCONJ
easat-7828	206	22	brand	brand	NOUN
easat-7828	206	23	loyalty	loyalty	NOUN
easat-7828	206	24	.	.	PUNCT
easat-7828	207	1	an	an	DET
easat-7828	207	2	investigation	investigation	NOUN
easat-7828	207	3	conducted	conduct	VERB
easat-7828	207	4	by	by	ADP
easat-7828	207	5	stephen	stephen	PROPN
easat-7828	207	6	,	,	PUNCT
easat-7828	207	7	et	et	PROPN
easat-7828	207	8	al	al	PROPN
easat-7828	207	9	.	.	PUNCT
easat-7828	208	1	[	[	X
easat-7828	208	2	41	41	NUM
easat-7828	208	3	]	]	PUNCT
easat-7828	208	4	suggests	suggest	VERB
easat-7828	208	5	that	that	SCONJ
easat-7828	208	6	social	social	ADJ
easat-7828	208	7	media	medium	NOUN
easat-7828	208	8	engagement	engagement	NOUN
easat-7828	208	9	drivers	driver	NOUN
easat-7828	208	10	are	be	AUX
easat-7828	208	11	associated	associate	VERB
easat-7828	208	12	with	with	ADP
easat-7828	208	13	the	the	DET
easat-7828	208	14	ability	ability	NOUN
easat-7828	208	15	to	to	PART
easat-7828	208	16	persuade	persuade	VERB
easat-7828	208	17	,	,	PUNCT
easat-7828	208	18	but	but	CCONJ
easat-7828	208	19	have	have	VERB
easat-7828	208	20	the	the	DET
easat-7828	208	21	opposite	opposite	ADJ
easat-7828	208	22	effect	effect	NOUN
easat-7828	208	23	,	,	PUNCT
easat-7828	208	24	as	as	SCONJ
easat-7828	208	25	opposed	oppose	VERB
easat-7828	208	26	to	to	ADP
easat-7828	208	27	the	the	DET
easat-7828	208	28	effectiveness	effectiveness	NOUN
easat-7828	208	29	of	of	ADP
easat-7828	208	30	persuasive	persuasive	ADJ
easat-7828	208	31	content	content	NOUN
easat-7828	208	32	in	in	ADP
easat-7828	208	33	traditional	traditional	ADJ
easat-7828	208	34	marketing	marketing	NOUN
easat-7828	208	35	.	.	PUNCT
easat-7828	209	1	this	this	DET
easat-7828	209	2	research	research	NOUN
easat-7828	209	3	examines	examine	VERB
easat-7828	209	4	the	the	DET
easat-7828	209	5	cognitive	cognitive	ADJ
easat-7828	209	6	processes	process	NOUN
easat-7828	209	7	of	of	ADP
easat-7828	209	8	consumers	consumer	NOUN
easat-7828	209	9	as	as	SCONJ
easat-7828	209	10	they	they	PRON
easat-7828	209	11	engage	engage	VERB
easat-7828	209	12	with	with	ADP
easat-7828	209	13	sponsored	sponsor	VERB
easat-7828	209	14	content	content	NOUN
easat-7828	209	15	on	on	ADP
easat-7828	209	16	social	social	ADJ
easat-7828	209	17	media	medium	NOUN
easat-7828	209	18	platforms	platform	NOUN
easat-7828	209	19	.	.	PUNCT
easat-7828	210	1	the	the	DET
easat-7828	210	2	findings	finding	NOUN
easat-7828	210	3	of	of	ADP
easat-7828	210	4	this	this	DET
easat-7828	210	5	study	study	NOUN
easat-7828	210	6	might	might	AUX
easat-7828	210	7	be	be	AUX
easat-7828	210	8	useful	useful	ADJ
easat-7828	210	9	in	in	ADP
easat-7828	210	10	optimising	optimise	VERB
easat-7828	210	11	content	content	NOUN
easat-7828	210	12	to	to	PART
easat-7828	210	13	increase	increase	VERB
easat-7828	210	14	brand	brand	NOUN
easat-7828	210	15	engagement	engagement	NOUN
easat-7828	210	16	.	.	PUNCT
easat-7828	211	1	2.6	2.6	NUM
easat-7828	211	2	.	.	PUNCT
easat-7828	212	1	online	online	PROPN
easat-7828	212	2	content	content	PROPN
easat-7828	212	3	&	&	CCONJ
easat-7828	212	4	review	review	PROPN
easat-7828	212	5	ratings	rating	VERB
easat-7828	212	6	the	the	DET
easat-7828	212	7	virility	virility	NOUN
easat-7828	212	8	phenomenon	phenomenon	NOUN
easat-7828	212	9	and	and	CCONJ
easat-7828	212	10	human	human	ADJ
easat-7828	212	11	emotions	emotion	NOUN
easat-7828	212	12	are	be	AUX
easat-7828	212	13	inextricably	inextricably	ADV
easat-7828	212	14	linked	link	VERB
easat-7828	212	15	.	.	PUNCT
easat-7828	213	1	positive	positive	ADJ
easat-7828	213	2	material	material	NOUN
easat-7828	213	3	is	be	AUX
easat-7828	213	4	more	more	ADV
easat-7828	213	5	likely	likely	ADJ
easat-7828	213	6	to	to	PART
easat-7828	213	7	disseminate	disseminate	VERB
easat-7828	213	8	than	than	ADP
easat-7828	213	9	negative	negative	ADJ
easat-7828	213	10	information	information	NOUN
easat-7828	213	11	,	,	PUNCT
easat-7828	213	12	according	accord	VERB
easat-7828	213	13	to	to	ADP
easat-7828	213	14	research	research	NOUN
easat-7828	213	15	findings	finding	NOUN
easat-7828	213	16	.	.	PUNCT
easat-7828	214	1	viral	viral	ADJ
easat-7828	214	2	content	content	NOUN
easat-7828	214	3	has	have	VERB
easat-7828	214	4	the	the	DET
easat-7828	214	5	capacity	capacity	NOUN
easat-7828	214	6	to	to	PART
easat-7828	214	7	evoke	evoke	VERB
easat-7828	214	8	intense	intense	ADJ
easat-7828	214	9	negative	negative	ADJ
easat-7828	214	10	emotions	emotion	NOUN
easat-7828	214	11	,	,	PUNCT
easat-7828	214	12	including	include	VERB
easat-7828	214	13	wrath	wrath	NOUN
easat-7828	214	14	and	and	CCONJ
easat-7828	214	15	concern	concern	NOUN
easat-7828	214	16	,	,	PUNCT
easat-7828	214	17	in	in	ADP
easat-7828	214	18	addition	addition	NOUN
easat-7828	214	19	to	to	ADP
easat-7828	214	20	intense	intense	ADJ
easat-7828	214	21	positive	positive	ADJ
easat-7828	214	22	emotions	emotion	NOUN
easat-7828	214	23	like	like	ADP
easat-7828	214	24	astonishment	astonishment	NOUN
easat-7828	214	25	.	.	PUNCT
easat-7828	215	1	conversely	conversely	ADV
easat-7828	215	2	,	,	PUNCT
easat-7828	215	3	material	material	NOUN
easat-7828	215	4	that	that	PRON
easat-7828	215	5	elicits	elicit	VERB
easat-7828	215	6	low	low	ADJ
easat-7828	215	7	-	-	PUNCT
easat-7828	215	8	arousal	arousal	NOUN
easat-7828	215	9	reactions	reaction	NOUN
easat-7828	215	10	,	,	PUNCT
easat-7828	215	11	such	such	ADJ
easat-7828	215	12	as	as	ADP
easat-7828	215	13	melancholy	melancholy	ADJ
easat-7828	215	14	,	,	PUNCT
easat-7828	215	15	exhibits	exhibit	VERB
easat-7828	215	16	a	a	DET
easat-7828	215	17	reduced	reduced	ADJ
easat-7828	215	18	propensity	propensity	NOUN
easat-7828	215	19	for	for	ADP
easat-7828	215	20	viral	viral	ADJ
easat-7828	215	21	dissemination	dissemination	NOUN
easat-7828	215	22	[	[	X
easat-7828	215	23	42	42	NUM
easat-7828	215	24	]	]	PUNCT
easat-7828	215	25	.	.	PUNCT
easat-7828	216	1	gaining	gain	VERB
easat-7828	216	2	insight	insight	NOUN
easat-7828	216	3	into	into	ADP
easat-7828	216	4	the	the	DET
easat-7828	216	5	affective	affective	ADJ
easat-7828	216	6	impact	impact	NOUN
easat-7828	216	7	of	of	ADP
easat-7828	216	8	content	content	NOUN
easat-7828	216	9	is	be	AUX
easat-7828	216	10	critical	critical	ADJ
easat-7828	216	11	for	for	ADP
easat-7828	216	12	individuals	individual	NOUN
easat-7828	216	13	seeking	seek	VERB
easat-7828	216	14	to	to	PART
easat-7828	216	15	produce	produce	VERB
easat-7828	216	16	content	content	NOUN
easat-7828	216	17	that	that	PRON
easat-7828	216	18	goes	go	VERB
easat-7828	216	19	viral	viral	ADJ
easat-7828	216	20	.	.	PUNCT
easat-7828	217	1	positive	positive	ADJ
easat-7828	217	2	emotions	emotion	NOUN
easat-7828	217	3	appear	appear	VERB
easat-7828	217	4	to	to	PART
easat-7828	217	5	possess	possess	VERB
easat-7828	217	6	a	a	DET
easat-7828	217	7	contagious	contagious	ADJ
easat-7828	217	8	quality	quality	NOUN
easat-7828	217	9	that	that	PRON
easat-7828	217	10	promotes	promote	VERB
easat-7828	217	11	participation	participation	NOUN
easat-7828	217	12	and	and	CCONJ
easat-7828	217	13	interaction	interaction	NOUN
easat-7828	217	14	.	.	PUNCT
easat-7828	218	1	however	however	ADV
easat-7828	218	2	,	,	PUNCT
easat-7828	218	3	negative	negative	ADJ
easat-7828	218	4	emotions	emotion	NOUN
easat-7828	218	5	characterised	characterise	VERB
easat-7828	218	6	by	by	ADP
easat-7828	218	7	heightened	heighten	VERB
easat-7828	218	8	arousal	arousal	NOUN
easat-7828	218	9	may	may	AUX
easat-7828	218	10	also	also	ADV
easat-7828	218	11	stimulate	stimulate	VERB
easat-7828	218	12	sharing	sharing	NOUN
easat-7828	218	13	,	,	PUNCT
easat-7828	218	14	albeit	albeit	SCONJ
easat-7828	218	15	through	through	ADP
easat-7828	218	16	an	an	DET
easat-7828	218	17	alternative	alternative	ADJ
easat-7828	218	18	emotional	emotional	ADJ
easat-7828	218	19	pathway	pathway	NOUN
easat-7828	218	20	.	.	PUNCT
easat-7828	219	1	with	with	ADP
easat-7828	219	2	this	this	DET
easat-7828	219	3	information	information	NOUN
easat-7828	219	4	,	,	PUNCT
easat-7828	219	5	content	content	NOUN
easat-7828	219	6	creators	creator	NOUN
easat-7828	219	7	and	and	CCONJ
easat-7828	219	8	marketers	marketer	NOUN
easat-7828	219	9	may	may	AUX
easat-7828	219	10	be	be	AUX
easat-7828	219	11	able	able	ADJ
easat-7828	219	12	to	to	PART
easat-7828	219	13	modify	modify	VERB
easat-7828	219	14	their	their	PRON
easat-7828	219	15	material	material	NOUN
easat-7828	219	16	to	to	PART
easat-7828	219	17	evoke	evoke	VERB
easat-7828	219	18	the	the	DET
easat-7828	219	19	desired	desire	VERB
easat-7828	219	20	emotional	emotional	ADJ
easat-7828	219	21	response	response	NOUN
easat-7828	219	22	,	,	PUNCT
easat-7828	219	23	thereby	thereby	ADV
easat-7828	219	24	increasing	increase	VERB
easat-7828	219	25	virility	virility	NOUN
easat-7828	219	26	and	and	CCONJ
easat-7828	219	27	audience	audience	NOUN
easat-7828	219	28	engagement	engagement	NOUN
easat-7828	219	29	.	.	PUNCT
easat-7828	220	1	3	3	X
easat-7828	220	2	.	.	X
easat-7828	220	3	research	research	NOUN
easat-7828	220	4	methodology	methodology	NOUN
easat-7828	220	5	this	this	DET
easat-7828	220	6	study	study	NOUN
easat-7828	220	7	's	's	PART
easat-7828	220	8	literature	literature	NOUN
easat-7828	220	9	review	review	NOUN
easat-7828	220	10	,	,	PUNCT
easat-7828	220	11	published	publish	VERB
easat-7828	220	12	over	over	ADP
easat-7828	220	13	the	the	DET
easat-7828	220	14	past	past	ADJ
easat-7828	220	15	fifteen	fifteen	NUM
easat-7828	220	16	years	year	NOUN
easat-7828	220	17	,	,	PUNCT
easat-7828	220	18	delved	delve	VERB
easat-7828	220	19	into	into	ADP
easat-7828	220	20	various	various	ADJ
easat-7828	220	21	topics	topic	NOUN
easat-7828	220	22	such	such	ADJ
easat-7828	220	23	as	as	ADP
easat-7828	220	24	consumer	consumer	NOUN
easat-7828	220	25	engagement	engagement	NOUN
easat-7828	220	26	,	,	PUNCT
easat-7828	220	27	social	social	ADJ
easat-7828	220	28	media	medium	NOUN
easat-7828	220	29	influence	influence	NOUN
easat-7828	220	30	,	,	PUNCT
easat-7828	220	31	online	online	ADJ
easat-7828	220	32	content	content	NOUN
easat-7828	220	33	review	review	NOUN
easat-7828	220	34	ratings	rating	NOUN
easat-7828	220	35	,	,	PUNCT
easat-7828	220	36	and	and	CCONJ
easat-7828	220	37	content	content	NOUN
easat-7828	220	38	quality	quality	NOUN
easat-7828	220	39	,	,	PUNCT
easat-7828	220	40	528	528	NUM
easat-7828	220	41	edelweiss	edelweiss	PROPN
easat-7828	220	42	applied	apply	VERB
easat-7828	220	43	science	science	NOUN
easat-7828	220	44	and	and	CCONJ
easat-7828	220	45	technology	technology	NOUN
easat-7828	220	46	issn	issn	PROPN
easat-7828	220	47	:	:	PUNCT
easat-7828	220	48	2576	2576	NUM
easat-7828	220	49	-	-	SYM
easat-7828	220	50	8484	8484	NUM
easat-7828	220	51	vol	vol	NOUN
easat-7828	220	52	.	.	PROPN
easat-7828	221	1	9	9	NUM
easat-7828	221	2	,	,	PUNCT
easat-7828	221	3	no	no	INTJ
easat-7828	221	4	.	.	NOUN
easat-7828	221	5	6	6	NUM
easat-7828	221	6	:	:	PUNCT
easat-7828	221	7	521	521	NUM
easat-7828	221	8	-	-	SYM
easat-7828	221	9	536	536	NUM
easat-7828	221	10	,	,	PUNCT
easat-7828	221	11	2025	2025	NUM
easat-7828	221	12	doi	doi	NOUN
easat-7828	221	13	:	:	PUNCT
easat-7828	221	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	221	15	©	©	NOUN
easat-7828	221	16	2025	2025	NUM
easat-7828	221	17	by	by	ADP
easat-7828	221	18	the	the	DET
easat-7828	221	19	authors	author	NOUN
easat-7828	221	20	;	;	PUNCT
easat-7828	221	21	licensee	licensee	PROPN
easat-7828	221	22	learning	learning	NOUN
easat-7828	221	23	gate	gate	NOUN
easat-7828	221	24	spanning	span	VERB
easat-7828	221	25	various	various	ADJ
easat-7828	221	26	academic	academic	ADJ
easat-7828	221	27	disciplines	discipline	NOUN
easat-7828	221	28	.	.	PUNCT
easat-7828	222	1	a	a	DET
easat-7828	222	2	considerable	considerable	ADJ
easat-7828	222	3	body	body	NOUN
easat-7828	222	4	of	of	ADP
easat-7828	222	5	research	research	NOUN
easat-7828	222	6	has	have	AUX
easat-7828	222	7	been	be	AUX
easat-7828	222	8	dedicated	dedicate	VERB
easat-7828	222	9	to	to	ADP
easat-7828	222	10	examining	examine	VERB
easat-7828	222	11	various	various	ADJ
easat-7828	222	12	aspects	aspect	NOUN
easat-7828	222	13	such	such	ADJ
easat-7828	222	14	as	as	ADP
easat-7828	222	15	customer	customer	NOUN
easat-7828	222	16	loyalty	loyalty	NOUN
easat-7828	222	17	and	and	CCONJ
easat-7828	222	18	purchase	purchase	NOUN
easat-7828	222	19	intent	intent	NOUN
easat-7828	222	20	,	,	PUNCT
easat-7828	222	21	enhancing	enhance	VERB
easat-7828	222	22	the	the	DET
easat-7828	222	23	efficiency	efficiency	NOUN
easat-7828	222	24	of	of	ADP
easat-7828	222	25	landing	landing	NOUN
easat-7828	222	26	pages	page	NOUN
easat-7828	222	27	,	,	PUNCT
easat-7828	222	28	investigating	investigate	VERB
easat-7828	222	29	search	search	NOUN
easat-7828	222	30	engine	engine	NOUN
easat-7828	222	31	optimisation	optimisation	NOUN
easat-7828	222	32	and	and	CCONJ
easat-7828	222	33	marketing	marketing	NOUN
easat-7828	222	34	strategies	strategy	NOUN
easat-7828	222	35	,	,	PUNCT
easat-7828	222	36	gauging	gauge	VERB
easat-7828	222	37	consumer	consumer	NOUN
easat-7828	222	38	trust	trust	NOUN
easat-7828	222	39	levels	level	NOUN
easat-7828	222	40	,	,	PUNCT
easat-7828	222	41	and	and	CCONJ
easat-7828	222	42	evaluating	evaluate	VERB
easat-7828	222	43	the	the	DET
easat-7828	222	44	efficacy	efficacy	NOUN
easat-7828	222	45	of	of	ADP
easat-7828	222	46	sales	sale	NOUN
easat-7828	222	47	performance	performance	NOUN
easat-7828	222	48	in	in	ADP
easat-7828	222	49	relation	relation	NOUN
easat-7828	222	50	to	to	ADP
easat-7828	222	51	content	content	NOUN
easat-7828	222	52	.	.	PUNCT
easat-7828	223	1	despite	despite	SCONJ
easat-7828	223	2	the	the	DET
easat-7828	223	3	growing	grow	VERB
easat-7828	223	4	popularity	popularity	NOUN
easat-7828	223	5	of	of	ADP
easat-7828	223	6	social	social	ADJ
easat-7828	223	7	media	medium	NOUN
easat-7828	223	8	,	,	PUNCT
easat-7828	223	9	there	there	PRON
easat-7828	223	10	is	be	VERB
easat-7828	223	11	a	a	DET
easat-7828	223	12	significant	significant	ADJ
easat-7828	223	13	lack	lack	NOUN
easat-7828	223	14	of	of	ADP
easat-7828	223	15	scientific	scientific	ADJ
easat-7828	223	16	research	research	NOUN
easat-7828	223	17	on	on	ADP
easat-7828	223	18	the	the	DET
easat-7828	223	19	impact	impact	NOUN
easat-7828	223	20	of	of	ADP
easat-7828	223	21	content	content	NOUN
easat-7828	223	22	on	on	ADP
easat-7828	223	23	consumer	consumer	NOUN
easat-7828	223	24	engagement	engagement	NOUN
easat-7828	223	25	.	.	PUNCT
easat-7828	224	1	after	after	ADP
easat-7828	224	2	recognising	recognise	VERB
easat-7828	224	3	these	these	DET
easat-7828	224	4	shortcomings	shortcoming	NOUN
easat-7828	224	5	,	,	PUNCT
easat-7828	224	6	the	the	DET
easat-7828	224	7	authors	author	NOUN
easat-7828	224	8	have	have	AUX
easat-7828	224	9	initiated	initiate	VERB
easat-7828	224	10	the	the	DET
easat-7828	224	11	construction	construction	NOUN
easat-7828	224	12	of	of	ADP
easat-7828	224	13	conceptual	conceptual	ADJ
easat-7828	224	14	frameworks	framework	NOUN
easat-7828	224	15	.	.	PUNCT
easat-7828	225	1	these	these	DET
easat-7828	225	2	frameworks	framework	NOUN
easat-7828	225	3	aim	aim	VERB
easat-7828	225	4	to	to	PART
easat-7828	225	5	address	address	VERB
easat-7828	225	6	acknowledged	acknowledge	VERB
easat-7828	225	7	deficiencies	deficiency	NOUN
easat-7828	225	8	in	in	ADP
easat-7828	225	9	the	the	DET
easat-7828	225	10	corpus	corpus	NOUN
easat-7828	225	11	of	of	ADP
easat-7828	225	12	knowledge	knowledge	NOUN
easat-7828	225	13	and	and	CCONJ
easat-7828	225	14	provide	provide	VERB
easat-7828	225	15	a	a	DET
easat-7828	225	16	structured	structured	ADJ
easat-7828	225	17	foundation	foundation	NOUN
easat-7828	225	18	for	for	ADP
easat-7828	225	19	subsequent	subsequent	ADJ
easat-7828	225	20	research	research	NOUN
easat-7828	225	21	in	in	ADP
easat-7828	225	22	domains	domain	NOUN
easat-7828	225	23	that	that	PRON
easat-7828	225	24	require	require	VERB
easat-7828	225	25	further	further	ADJ
easat-7828	225	26	examination	examination	NOUN
easat-7828	225	27	.	.	PUNCT
easat-7828	226	1	this	this	DET
easat-7828	226	2	study	study	NOUN
easat-7828	226	3	contributes	contribute	VERB
easat-7828	226	4	to	to	ADP
easat-7828	226	5	the	the	DET
easat-7828	226	6	ongoing	ongoing	ADJ
easat-7828	226	7	scholarly	scholarly	ADJ
easat-7828	226	8	conversation	conversation	NOUN
easat-7828	226	9	regarding	regard	VERB
easat-7828	226	10	the	the	DET
easat-7828	226	11	intricate	intricate	ADJ
easat-7828	226	12	relationship	relationship	NOUN
easat-7828	226	13	between	between	ADP
easat-7828	226	14	consumer	consumer	NOUN
easat-7828	226	15	engagement	engagement	NOUN
easat-7828	226	16	and	and	CCONJ
easat-7828	226	17	social	social	ADJ
easat-7828	226	18	media	medium	NOUN
easat-7828	226	19	content	content	NOUN
easat-7828	226	20	by	by	ADP
easat-7828	226	21	identifying	identify	VERB
easat-7828	226	22	these	these	DET
easat-7828	226	23	knowledge	knowledge	NOUN
easat-7828	226	24	gaps	gap	NOUN
easat-7828	226	25	and	and	CCONJ
easat-7828	226	26	initiating	initiate	VERB
easat-7828	226	27	the	the	DET
easat-7828	226	28	development	development	NOUN
easat-7828	226	29	of	of	ADP
easat-7828	226	30	conceptual	conceptual	ADJ
easat-7828	226	31	frameworks	framework	NOUN
easat-7828	226	32	.	.	PUNCT
easat-7828	227	1	it	it	PRON
easat-7828	227	2	establishes	establish	VERB
easat-7828	227	3	a	a	DET
easat-7828	227	4	foundation	foundation	NOUN
easat-7828	227	5	for	for	ADP
easat-7828	227	6	subsequent	subsequent	ADJ
easat-7828	227	7	scholars	scholar	NOUN
easat-7828	227	8	to	to	PART
easat-7828	227	9	delve	delve	VERB
easat-7828	227	10	more	more	ADV
easat-7828	227	11	deeply	deeply	ADV
easat-7828	227	12	into	into	ADP
easat-7828	227	13	specific	specific	ADJ
easat-7828	227	14	areas	area	NOUN
easat-7828	227	15	,	,	PUNCT
easat-7828	227	16	thereby	thereby	ADV
easat-7828	227	17	enhancing	enhance	VERB
easat-7828	227	18	our	our	PRON
easat-7828	227	19	understanding	understanding	NOUN
easat-7828	227	20	of	of	ADP
easat-7828	227	21	the	the	DET
easat-7828	227	22	forces	force	NOUN
easat-7828	227	23	operating	operate	VERB
easat-7828	227	24	within	within	ADP
easat-7828	227	25	the	the	DET
easat-7828	227	26	digital	digital	ADJ
easat-7828	227	27	domain	domain	NOUN
easat-7828	227	28	.	.	PUNCT
easat-7828	228	1	3.1	3.1	NUM
easat-7828	228	2	.	.	PUNCT
easat-7828	228	3	research	research	NOUN
easat-7828	228	4	gaps	gap	VERB
easat-7828	228	5	some	some	PRON
easat-7828	228	6	of	of	ADP
easat-7828	228	7	the	the	DET
easat-7828	228	8	gaps	gap	NOUN
easat-7828	228	9	identified	identify	VERB
easat-7828	228	10	in	in	ADP
easat-7828	228	11	this	this	DET
easat-7828	228	12	review	review	NOUN
easat-7828	228	13	paper	paper	NOUN
easat-7828	228	14	are	be	AUX
easat-7828	228	15	…	…	PUNCT
easat-7828	228	16	a	a	DET
easat-7828	228	17	few	few	ADJ
easat-7828	228	18	gaps	gap	NOUN
easat-7828	228	19	were	be	AUX
easat-7828	228	20	identified	identify	VERB
easat-7828	228	21	in	in	ADP
easat-7828	228	22	the	the	DET
easat-7828	228	23	review	review	NOUN
easat-7828	228	24	article	article	NOUN
easat-7828	228	25	,	,	PUNCT
easat-7828	228	26	which	which	PRON
easat-7828	228	27	encompass	encompass	VERB
easat-7828	228	28	...	...	PUNCT
easat-7828	228	29	•	•	NUM
easat-7828	228	30	limited	limited	ADJ
easat-7828	228	31	scholarly	scholarly	ADJ
easat-7828	228	32	investigation	investigation	NOUN
easat-7828	228	33	has	have	AUX
easat-7828	228	34	been	be	AUX
easat-7828	228	35	conducted	conduct	VERB
easat-7828	228	36	regarding	regard	VERB
easat-7828	228	37	the	the	DET
easat-7828	228	38	impact	impact	NOUN
easat-7828	228	39	of	of	ADP
easat-7828	228	40	social	social	ADJ
easat-7828	228	41	media	medium	NOUN
easat-7828	228	42	,	,	PUNCT
easat-7828	228	43	customer	customer	NOUN
easat-7828	228	44	demographics	demographic	NOUN
easat-7828	228	45	,	,	PUNCT
easat-7828	228	46	platforms	platform	NOUN
easat-7828	228	47	,	,	PUNCT
easat-7828	228	48	and	and	CCONJ
easat-7828	228	49	content	content	NOUN
easat-7828	228	50	characteristics	characteristic	NOUN
easat-7828	228	51	on	on	ADP
easat-7828	228	52	consumer	consumer	NOUN
easat-7828	228	53	engagement	engagement	NOUN
easat-7828	228	54	.	.	PUNCT
easat-7828	229	1	•	•	NOUN
easat-7828	229	2	customer	customer	NOUN
easat-7828	229	3	feedback	feedback	NOUN
easat-7828	229	4	,	,	PUNCT
easat-7828	229	5	customer	customer	NOUN
easat-7828	229	6	experience	experience	NOUN
easat-7828	229	7	,	,	PUNCT
easat-7828	229	8	ux	ux	PROPN
easat-7828	229	9	,	,	PUNCT
easat-7828	229	10	the	the	DET
easat-7828	229	11	impact	impact	NOUN
easat-7828	229	12	of	of	ADP
easat-7828	229	13	social	social	ADJ
easat-7828	229	14	media	medium	NOUN
easat-7828	229	15	,	,	PUNCT
easat-7828	229	16	social	social	ADJ
easat-7828	229	17	media	medium	NOUN
easat-7828	229	18	platforms	platform	NOUN
easat-7828	229	19	,	,	PUNCT
easat-7828	229	20	and	and	CCONJ
easat-7828	229	21	the	the	DET
easat-7828	229	22	relationship	relationship	NOUN
easat-7828	229	23	between	between	ADP
easat-7828	229	24	social	social	ADJ
easat-7828	229	25	media	medium	NOUN
easat-7828	229	26	and	and	CCONJ
easat-7828	229	27	expenses	expense	NOUN
easat-7828	229	28	and	and	CCONJ
easat-7828	229	29	metrics	metric	NOUN
easat-7828	229	30	.	.	PUNCT
easat-7828	230	1	3.2	3.2	NUM
easat-7828	230	2	.	.	PUNCT
easat-7828	231	1	research	research	NOUN
easat-7828	231	2	objectives	objective	NOUN
easat-7828	231	3	1	1	NUM
easat-7828	231	4	.	.	PUNCT
easat-7828	231	5	develop	develop	VERB
easat-7828	231	6	an	an	DET
easat-7828	231	7	initial	initial	ADJ
easat-7828	231	8	conceptual	conceptual	ADJ
easat-7828	231	9	framework	framework	NOUN
easat-7828	231	10	to	to	PART
easat-7828	231	11	guide	guide	VERB
easat-7828	231	12	research	research	NOUN
easat-7828	231	13	in	in	ADP
easat-7828	231	14	the	the	DET
easat-7828	231	15	domains	domain	NOUN
easat-7828	231	16	that	that	PRON
easat-7828	231	17	have	have	AUX
easat-7828	231	18	been	be	AUX
easat-7828	231	19	identified	identify	VERB
easat-7828	231	20	through	through	ADP
easat-7828	231	21	the	the	DET
easat-7828	231	22	gap	gap	NOUN
easat-7828	231	23	analysis	analysis	NOUN
easat-7828	231	24	.	.	PUNCT
easat-7828	232	1	2	2	X
easat-7828	232	2	.	.	X
easat-7828	232	3	conduct	conduct	VERB
easat-7828	232	4	an	an	DET
easat-7828	232	5	examination	examination	NOUN
easat-7828	232	6	of	of	ADP
easat-7828	232	7	the	the	DET
easat-7828	232	8	scholarly	scholarly	ADJ
easat-7828	232	9	literature	literature	NOUN
easat-7828	232	10	and	and	CCONJ
easat-7828	232	11	models	model	NOUN
easat-7828	232	12	that	that	PRON
easat-7828	232	13	have	have	AUX
easat-7828	232	14	been	be	AUX
easat-7828	232	15	developed	develop	VERB
easat-7828	232	16	by	by	ADP
easat-7828	232	17	numerous	numerous	ADJ
easat-7828	232	18	researchers	researcher	NOUN
easat-7828	232	19	in	in	ADP
easat-7828	232	20	the	the	DET
easat-7828	232	21	fields	field	NOUN
easat-7828	232	22	of	of	ADP
easat-7828	232	23	customer	customer	NOUN
easat-7828	232	24	interaction	interaction	NOUN
easat-7828	232	25	,	,	PUNCT
easat-7828	232	26	consumer	consumer	NOUN
easat-7828	232	27	demographic	demographic	ADJ
easat-7828	232	28	data	datum	NOUN
easat-7828	232	29	,	,	PUNCT
easat-7828	232	30	social	social	ADJ
easat-7828	232	31	media	medium	NOUN
easat-7828	232	32	channels	channel	NOUN
easat-7828	232	33	,	,	PUNCT
easat-7828	232	34	and	and	CCONJ
easat-7828	232	35	social	social	ADJ
easat-7828	232	36	media	medium	NOUN
easat-7828	232	37	impact	impact	NOUN
easat-7828	232	38	.	.	PUNCT
easat-7828	233	1	3	3	X
easat-7828	233	2	.	.	X
easat-7828	233	3	conduct	conduct	VERB
easat-7828	233	4	an	an	DET
easat-7828	233	5	analysis	analysis	NOUN
easat-7828	233	6	of	of	ADP
easat-7828	233	7	digital	digital	ADJ
easat-7828	233	8	consumer	consumer	NOUN
easat-7828	233	9	engagement	engagement	NOUN
easat-7828	233	10	for	for	ADP
easat-7828	233	11	a	a	DET
easat-7828	233	12	product	product	NOUN
easat-7828	233	13	,	,	PUNCT
easat-7828	233	14	brand	brand	NOUN
easat-7828	233	15	,	,	PUNCT
easat-7828	233	16	or	or	CCONJ
easat-7828	233	17	store	store	VERB
easat-7828	233	18	through	through	ADP
easat-7828	233	19	content	content	NOUN
easat-7828	233	20	enrichment	enrichment	NOUN
easat-7828	233	21	and	and	CCONJ
easat-7828	233	22	social	social	ADJ
easat-7828	233	23	media	medium	NOUN
easat-7828	233	24	influence	influence	NOUN
easat-7828	233	25	.	.	PUNCT
easat-7828	234	1	4	4	X
easat-7828	234	2	.	.	X
easat-7828	234	3	an	an	DET
easat-7828	234	4	investigation	investigation	NOUN
easat-7828	234	5	is	be	AUX
easat-7828	234	6	conducted	conduct	VERB
easat-7828	234	7	into	into	ADP
easat-7828	234	8	the	the	DET
easat-7828	234	9	correlation	correlation	NOUN
easat-7828	234	10	that	that	PRON
easat-7828	234	11	exists	exist	VERB
easat-7828	234	12	between	between	ADP
easat-7828	234	13	social	social	ADJ
easat-7828	234	14	media	medium	NOUN
easat-7828	234	15	marketing	marketing	NOUN
easat-7828	234	16	(	(	PUNCT
easat-7828	234	17	content	content	NOUN
easat-7828	234	18	)	)	PUNCT
easat-7828	234	19	and	and	CCONJ
easat-7828	234	20	consumer	consumer	NOUN
easat-7828	234	21	engagement	engagement	NOUN
easat-7828	234	22	.	.	PUNCT
easat-7828	235	1	3.3	3.3	NUM
easat-7828	235	2	.	.	PUNCT
easat-7828	236	1	originality	originality	NOUN
easat-7828	236	2	social	social	ADJ
easat-7828	236	3	media	medium	NOUN
easat-7828	236	4	influencers	influencer	NOUN
easat-7828	236	5	could	could	AUX
easat-7828	236	6	potentially	potentially	ADV
easat-7828	236	7	benefit	benefit	VERB
easat-7828	236	8	from	from	ADP
easat-7828	236	9	the	the	DET
easat-7828	236	10	findings	finding	NOUN
easat-7828	236	11	of	of	ADP
easat-7828	236	12	this	this	DET
easat-7828	236	13	study	study	NOUN
easat-7828	236	14	in	in	ADP
easat-7828	236	15	terms	term	NOUN
easat-7828	236	16	of	of	ADP
easat-7828	236	17	selecting	select	VERB
easat-7828	236	18	pertinent	pertinent	ADJ
easat-7828	236	19	content	content	NOUN
easat-7828	236	20	and	and	CCONJ
easat-7828	236	21	engaging	engage	VERB
easat-7828	236	22	their	their	PRON
easat-7828	236	23	audiences	audience	NOUN
easat-7828	236	24	in	in	ADP
easat-7828	236	25	the	the	DET
easat-7828	236	26	digital	digital	ADJ
easat-7828	236	27	environment	environment	NOUN
easat-7828	236	28	.	.	PUNCT
easat-7828	237	1	this	this	DET
easat-7828	237	2	study	study	NOUN
easat-7828	237	3	provides	provide	VERB
easat-7828	237	4	interested	interested	ADJ
easat-7828	237	5	academicians	academician	NOUN
easat-7828	237	6	with	with	ADP
easat-7828	237	7	several	several	ADJ
easat-7828	237	8	frameworks	framework	NOUN
easat-7828	237	9	for	for	ADP
easat-7828	237	10	investigating	investigate	VERB
easat-7828	237	11	social	social	ADJ
easat-7828	237	12	media	medium	NOUN
easat-7828	237	13	and	and	CCONJ
easat-7828	237	14	content	content	NOUN
easat-7828	237	15	engagement	engagement	NOUN
easat-7828	237	16	and	and	CCONJ
easat-7828	237	17	gaining	gain	VERB
easat-7828	237	18	new	new	ADJ
easat-7828	237	19	insights	insight	NOUN
easat-7828	237	20	.	.	PUNCT
easat-7828	238	1	in	in	ADP
easat-7828	238	2	general	general	ADJ
easat-7828	238	3	,	,	PUNCT
easat-7828	238	4	it	it	PRON
easat-7828	238	5	would	would	AUX
easat-7828	238	6	be	be	AUX
easat-7828	238	7	advantageous	advantageous	ADJ
easat-7828	238	8	for	for	ADP
easat-7828	238	9	scholars	scholar	NOUN
easat-7828	238	10	,	,	PUNCT
easat-7828	238	11	researchers	researcher	NOUN
easat-7828	238	12	,	,	PUNCT
easat-7828	238	13	and	and	CCONJ
easat-7828	238	14	practitioners	practitioner	NOUN
easat-7828	238	15	in	in	ADP
easat-7828	238	16	the	the	DET
easat-7828	238	17	field	field	NOUN
easat-7828	238	18	of	of	ADP
easat-7828	238	19	marketing	marketing	NOUN
easat-7828	238	20	to	to	PART
easat-7828	238	21	identify	identify	VERB
easat-7828	238	22	significant	significant	ADJ
easat-7828	238	23	characteristics	characteristic	NOUN
easat-7828	238	24	and	and	CCONJ
easat-7828	238	25	patterns	pattern	NOUN
easat-7828	238	26	in	in	ADP
easat-7828	238	27	social	social	ADJ
easat-7828	238	28	media	medium	NOUN
easat-7828	238	29	influencer	influencer	NOUN
easat-7828	238	30	marketing	marketing	NOUN
easat-7828	238	31	.	.	PUNCT
easat-7828	239	1	doing	do	VERB
easat-7828	239	2	so	so	ADV
easat-7828	239	3	would	would	AUX
easat-7828	239	4	yield	yield	VERB
easat-7828	239	5	novel	novel	ADJ
easat-7828	239	6	perspectives	perspective	NOUN
easat-7828	239	7	on	on	ADP
easat-7828	239	8	social	social	ADJ
easat-7828	239	9	media	medium	NOUN
easat-7828	239	10	influencers	influencer	NOUN
easat-7828	239	11	spanning	span	VERB
easat-7828	239	12	various	various	ADJ
easat-7828	239	13	demographic	demographic	ADJ
easat-7828	239	14	segments	segment	NOUN
easat-7828	239	15	.	.	PUNCT
easat-7828	240	1	3.4	3.4	NUM
easat-7828	240	2	.	.	PUNCT
easat-7828	240	3	analysis	analysis	NOUN
easat-7828	240	4	and	and	CCONJ
easat-7828	240	5	discussion	discussion	NOUN
easat-7828	240	6	of	of	ADP
easat-7828	240	7	the	the	DET
easat-7828	240	8	study	study	NOUN
easat-7828	240	9	india	india	PROPN
easat-7828	240	10	is	be	AUX
easat-7828	240	11	currently	currently	ADV
easat-7828	240	12	undergoing	undergo	VERB
easat-7828	240	13	a	a	DET
easat-7828	240	14	profound	profound	ADJ
easat-7828	240	15	digital	digital	ADJ
easat-7828	240	16	revolution	revolution	NOUN
easat-7828	240	17	,	,	PUNCT
easat-7828	240	18	characterised	characterise	VERB
easat-7828	240	19	by	by	ADP
easat-7828	240	20	an	an	DET
easat-7828	240	21	expanding	expand	VERB
easat-7828	240	22	trend	trend	NOUN
easat-7828	240	23	towards	towards	ADP
easat-7828	240	24	digitization	digitization	NOUN
easat-7828	240	25	across	across	ADP
easat-7828	240	26	all	all	DET
easat-7828	240	27	spheres	sphere	NOUN
easat-7828	240	28	of	of	ADP
easat-7828	240	29	existence	existence	NOUN
easat-7828	240	30	.	.	PUNCT
easat-7828	241	1	the	the	DET
easat-7828	241	2	utilisation	utilisation	NOUN
easat-7828	241	3	of	of	ADP
easat-7828	241	4	the	the	DET
easat-7828	241	5	internet	internet	NOUN
easat-7828	241	6	by	by	ADP
easat-7828	241	7	consumers	consumer	NOUN
easat-7828	241	8	to	to	PART
easat-7828	241	9	obtain	obtain	VERB
easat-7828	241	10	information	information	NOUN
easat-7828	241	11	and	and	CCONJ
easat-7828	241	12	compare	compare	VERB
easat-7828	241	13	prices	price	NOUN
easat-7828	241	14	across	across	ADP
easat-7828	241	15	various	various	ADJ
easat-7828	241	16	national	national	ADJ
easat-7828	241	17	vendors	vendor	NOUN
easat-7828	241	18	is	be	AUX
easat-7828	241	19	on	on	ADP
easat-7828	241	20	the	the	DET
easat-7828	241	21	rise	rise	NOUN
easat-7828	241	22	,	,	PUNCT
easat-7828	241	23	representing	represent	VERB
easat-7828	241	24	a	a	DET
easat-7828	241	25	departure	departure	NOUN
easat-7828	241	26	from	from	ADP
easat-7828	241	27	traditional	traditional	ADJ
easat-7828	241	28	methods	method	NOUN
easat-7828	241	29	.	.	PUNCT
easat-7828	242	1	in	in	ADP
easat-7828	242	2	this	this	DET
easat-7828	242	3	context	context	NOUN
easat-7828	242	4	,	,	PUNCT
easat-7828	242	5	"	"	PUNCT
easat-7828	242	6	conventional	conventional	ADJ
easat-7828	242	7	methods	method	NOUN
easat-7828	242	8	"	"	PUNCT
easat-7828	242	9	pertains	pertain	VERB
easat-7828	242	10	to	to	PART
easat-7828	242	11	established	establish	VERB
easat-7828	242	12	and	and	CCONJ
easat-7828	242	13	widely	widely	ADV
easat-7828	242	14	acknowledged	acknowledge	VERB
easat-7828	242	15	approaches	approach	NOUN
easat-7828	242	16	to	to	ADP
easat-7828	242	17	accomplishing	accomplish	VERB
easat-7828	242	18	duties	duty	NOUN
easat-7828	242	19	.	.	PUNCT
easat-7828	243	1	529	529	NUM
easat-7828	243	2	edelweiss	edelweiss	PROPN
easat-7828	243	3	applied	apply	VERB
easat-7828	243	4	science	science	NOUN
easat-7828	243	5	and	and	CCONJ
easat-7828	243	6	technology	technology	NOUN
easat-7828	243	7	issn	issn	PROPN
easat-7828	243	8	:	:	PUNCT
easat-7828	243	9	2576	2576	NUM
easat-7828	243	10	-	-	SYM
easat-7828	243	11	8484	8484	NUM
easat-7828	243	12	vol	vol	NOUN
easat-7828	243	13	.	.	PROPN
easat-7828	244	1	9	9	NUM
easat-7828	244	2	,	,	PUNCT
easat-7828	244	3	no	no	INTJ
easat-7828	244	4	.	.	NOUN
easat-7828	244	5	6	6	NUM
easat-7828	244	6	:	:	PUNCT
easat-7828	244	7	521	521	NUM
easat-7828	244	8	-	-	SYM
easat-7828	244	9	536	536	NUM
easat-7828	244	10	,	,	PUNCT
easat-7828	244	11	2025	2025	NUM
easat-7828	244	12	doi	doi	NOUN
easat-7828	244	13	:	:	PUNCT
easat-7828	244	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	244	15	©	©	NOUN
easat-7828	244	16	2025	2025	NUM
easat-7828	244	17	by	by	ADP
easat-7828	244	18	the	the	DET
easat-7828	244	19	authors	author	NOUN
easat-7828	244	20	;	;	PUNCT
easat-7828	244	21	licensee	licensee	PROPN
easat-7828	244	22	learning	learning	NOUN
easat-7828	244	23	gate	gate	VERB
easat-7828	244	24	the	the	DET
easat-7828	244	25	prevalence	prevalence	NOUN
easat-7828	244	26	of	of	ADP
easat-7828	244	27	online	online	ADJ
easat-7828	244	28	shopping	shopping	NOUN
easat-7828	244	29	is	be	AUX
easat-7828	244	30	growing	grow	VERB
easat-7828	244	31	as	as	SCONJ
easat-7828	244	32	consumers	consumer	NOUN
easat-7828	244	33	seek	seek	VERB
easat-7828	244	34	out	out	ADP
easat-7828	244	35	products	product	NOUN
easat-7828	244	36	and	and	CCONJ
easat-7828	244	37	services	service	NOUN
easat-7828	244	38	more	more	ADV
easat-7828	244	39	frequently	frequently	ADV
easat-7828	244	40	.	.	PUNCT
easat-7828	245	1	consumer	consumer	NOUN
easat-7828	245	2	behaviour	behaviour	NOUN
easat-7828	245	3	is	be	AUX
easat-7828	245	4	substantially	substantially	ADV
easat-7828	245	5	impacted	impact	VERB
easat-7828	245	6	by	by	ADP
easat-7828	245	7	social	social	ADJ
easat-7828	245	8	networking	networking	NOUN
easat-7828	245	9	platforms	platform	NOUN
easat-7828	245	10	such	such	ADJ
easat-7828	245	11	as	as	ADP
easat-7828	245	12	twitter	twitter	NOUN
easat-7828	245	13	,	,	PUNCT
easat-7828	245	14	facebook	facebook	NOUN
easat-7828	245	15	,	,	PUNCT
easat-7828	245	16	and	and	CCONJ
easat-7828	245	17	instagram	instagram	PROPN
easat-7828	245	18	,	,	PUNCT
easat-7828	245	19	due	due	ADP
easat-7828	245	20	to	to	ADP
easat-7828	245	21	the	the	DET
easat-7828	245	22	perception	perception	NOUN
easat-7828	245	23	that	that	SCONJ
easat-7828	245	24	they	they	PRON
easat-7828	245	25	are	be	AUX
easat-7828	245	26	advantageous	advantageous	ADJ
easat-7828	245	27	and	and	CCONJ
easat-7828	245	28	user	user	NOUN
easat-7828	245	29	-	-	PUNCT
easat-7828	245	30	friendly	friendly	ADJ
easat-7828	245	31	.	.	PUNCT
easat-7828	246	1	these	these	DET
easat-7828	246	2	platforms	platform	NOUN
easat-7828	246	3	have	have	AUX
easat-7828	246	4	evolved	evolve	VERB
easat-7828	246	5	into	into	ADP
easat-7828	246	6	essential	essential	ADJ
easat-7828	246	7	resources	resource	NOUN
easat-7828	246	8	for	for	ADP
easat-7828	246	9	individuals	individual	NOUN
easat-7828	246	10	who	who	PRON
easat-7828	246	11	are	be	AUX
easat-7828	246	12	in	in	ADP
easat-7828	246	13	search	search	NOUN
easat-7828	246	14	of	of	ADP
easat-7828	246	15	and	and	CCONJ
easat-7828	246	16	interested	interested	ADJ
easat-7828	246	17	in	in	ADP
easat-7828	246	18	purchasing	purchase	VERB
easat-7828	246	19	products	product	NOUN
easat-7828	246	20	on	on	ADP
easat-7828	246	21	the	the	DET
easat-7828	246	22	internet	internet	NOUN
easat-7828	246	23	;	;	PUNCT
easat-7828	246	24	they	they	PRON
easat-7828	246	25	function	function	VERB
easat-7828	246	26	as	as	ADP
easat-7828	246	27	marketing	marketing	NOUN
easat-7828	246	28	channels	channel	NOUN
easat-7828	246	29	and	and	CCONJ
easat-7828	246	30	have	have	VERB
easat-7828	246	31	a	a	DET
easat-7828	246	32	substantial	substantial	ADJ
easat-7828	246	33	impact	impact	NOUN
easat-7828	246	34	on	on	ADP
easat-7828	246	35	consumer	consumer	NOUN
easat-7828	246	36	purchasing	purchasing	NOUN
easat-7828	246	37	choices	choice	NOUN
easat-7828	246	38	.	.	PUNCT
easat-7828	247	1	consequently	consequently	ADV
easat-7828	247	2	,	,	PUNCT
easat-7828	247	3	organisations	organisation	NOUN
easat-7828	247	4	are	be	AUX
easat-7828	247	5	recognising	recognise	VERB
easat-7828	247	6	the	the	DET
easat-7828	247	7	substantial	substantial	ADJ
easat-7828	247	8	influence	influence	NOUN
easat-7828	247	9	that	that	SCONJ
easat-7828	247	10	social	social	ADJ
easat-7828	247	11	media	medium	NOUN
easat-7828	247	12	networks	network	NOUN
easat-7828	247	13	have	have	VERB
easat-7828	247	14	on	on	ADP
easat-7828	247	15	digital	digital	ADJ
easat-7828	247	16	decision	decision	NOUN
easat-7828	247	17	-	-	PUNCT
easat-7828	247	18	making	making	NOUN
easat-7828	247	19	and	and	CCONJ
easat-7828	247	20	are	be	AUX
easat-7828	247	21	placing	place	VERB
easat-7828	247	22	a	a	DET
easat-7828	247	23	greater	great	ADJ
easat-7828	247	24	emphasis	emphasis	NOUN
easat-7828	247	25	on	on	ADP
easat-7828	247	26	utilising	utilise	VERB
easat-7828	247	27	these	these	DET
easat-7828	247	28	platforms	platform	NOUN
easat-7828	247	29	to	to	PART
easat-7828	247	30	promote	promote	VERB
easat-7828	247	31	their	their	PRON
easat-7828	247	32	products	product	NOUN
easat-7828	247	33	and	and	CCONJ
easat-7828	247	34	services	service	NOUN
easat-7828	247	35	.	.	PUNCT
easat-7828	248	1	influencer	influencer	NOUN
easat-7828	248	2	marketing	marketing	NOUN
easat-7828	248	3	is	be	AUX
easat-7828	248	4	an	an	DET
easat-7828	248	5	effective	effective	ADJ
easat-7828	248	6	strategy	strategy	NOUN
easat-7828	248	7	that	that	PRON
easat-7828	248	8	entails	entail	VERB
easat-7828	248	9	collaborating	collaborate	VERB
easat-7828	248	10	with	with	ADP
easat-7828	248	11	well	well	ADV
easat-7828	248	12	-	-	PUNCT
easat-7828	248	13	known	know	VERB
easat-7828	248	14	social	social	ADJ
easat-7828	248	15	media	medium	NOUN
easat-7828	248	16	personalities	personality	NOUN
easat-7828	248	17	who	who	PRON
easat-7828	248	18	possess	possess	VERB
easat-7828	248	19	substantial	substantial	ADJ
easat-7828	248	20	audiences	audience	NOUN
easat-7828	248	21	.	.	PUNCT
easat-7828	249	1	organisations	organisation	NOUN
easat-7828	249	2	can	can	AUX
easat-7828	249	3	effectively	effectively	ADV
easat-7828	249	4	expand	expand	VERB
easat-7828	249	5	their	their	PRON
easat-7828	249	6	customer	customer	NOUN
easat-7828	249	7	base	base	NOUN
easat-7828	249	8	by	by	ADP
easat-7828	249	9	capitalising	capitalise	VERB
easat-7828	249	10	on	on	ADP
easat-7828	249	11	their	their	PRON
easat-7828	249	12	influence	influence	NOUN
easat-7828	249	13	.	.	PUNCT
easat-7828	250	1	in	in	ADP
easat-7828	250	2	contrast	contrast	NOUN
easat-7828	250	3	,	,	PUNCT
easat-7828	250	4	content	content	NOUN
easat-7828	250	5	automation	automation	NOUN
easat-7828	250	6	is	be	AUX
easat-7828	250	7	an	an	DET
easat-7828	250	8	emerging	emerge	VERB
easat-7828	250	9	cutting	cutting	NOUN
easat-7828	250	10	-	-	PUNCT
easat-7828	250	11	edge	edge	NOUN
easat-7828	250	12	methodology	methodology	NOUN
easat-7828	250	13	that	that	PRON
easat-7828	250	14	utilises	utilise	VERB
easat-7828	250	15	advanced	advanced	ADJ
easat-7828	250	16	tools	tool	NOUN
easat-7828	250	17	to	to	PART
easat-7828	250	18	automate	automate	VERB
easat-7828	250	19	the	the	DET
easat-7828	250	20	processes	process	NOUN
easat-7828	250	21	of	of	ADP
easat-7828	250	22	content	content	NOUN
easat-7828	250	23	creation	creation	NOUN
easat-7828	250	24	and	and	CCONJ
easat-7828	250	25	dissemination	dissemination	NOUN
easat-7828	250	26	.	.	PUNCT
easat-7828	251	1	organisations	organisation	NOUN
easat-7828	251	2	can	can	AUX
easat-7828	251	3	efficiently	efficiently	ADV
easat-7828	251	4	generate	generate	VERB
easat-7828	251	5	and	and	CCONJ
easat-7828	251	6	disseminate	disseminate	VERB
easat-7828	251	7	superior	superior	ADJ
easat-7828	251	8	content	content	NOUN
easat-7828	251	9	across	across	ADP
easat-7828	251	10	multiple	multiple	ADJ
easat-7828	251	11	platforms	platform	NOUN
easat-7828	251	12	through	through	ADP
easat-7828	251	13	the	the	DET
easat-7828	251	14	implementation	implementation	NOUN
easat-7828	251	15	of	of	ADP
easat-7828	251	16	automation	automation	NOUN
easat-7828	251	17	processes	process	NOUN
easat-7828	251	18	.	.	PUNCT
easat-7828	252	1	this	this	DET
easat-7828	252	2	innovative	innovative	ADJ
easat-7828	252	3	approach	approach	NOUN
easat-7828	252	4	obviates	obviate	VERB
easat-7828	252	5	the	the	DET
easat-7828	252	6	necessity	necessity	NOUN
easat-7828	252	7	for	for	ADP
easat-7828	252	8	manual	manual	ADJ
easat-7828	252	9	content	content	NOUN
easat-7828	252	10	creation	creation	NOUN
easat-7828	252	11	,	,	PUNCT
easat-7828	252	12	resulting	result	VERB
easat-7828	252	13	in	in	ADP
easat-7828	252	14	time	time	NOUN
easat-7828	252	15	and	and	CCONJ
easat-7828	252	16	financial	financial	ADJ
easat-7828	252	17	savings	saving	NOUN
easat-7828	252	18	.	.	PUNCT
easat-7828	253	1	content	content	NOUN
easat-7828	253	2	automation	automation	NOUN
easat-7828	253	3	can	can	AUX
easat-7828	253	4	be	be	AUX
easat-7828	253	5	utilised	utilise	VERB
easat-7828	253	6	by	by	ADP
easat-7828	253	7	businesses	business	NOUN
easat-7828	253	8	to	to	PART
easat-7828	253	9	enhance	enhance	VERB
easat-7828	253	10	their	their	PRON
easat-7828	253	11	content	content	NOUN
easat-7828	253	12	marketing	marketing	NOUN
easat-7828	253	13	initiatives	initiative	NOUN
easat-7828	253	14	,	,	PUNCT
easat-7828	253	15	thereby	thereby	ADV
easat-7828	253	16	engaging	engage	VERB
easat-7828	253	17	their	their	PRON
easat-7828	253	18	target	target	NOUN
easat-7828	253	19	audience	audience	NOUN
easat-7828	253	20	and	and	CCONJ
easat-7828	253	21	producing	produce	VERB
easat-7828	253	22	tangible	tangible	ADJ
easat-7828	253	23	results	result	NOUN
easat-7828	253	24	.	.	PUNCT
easat-7828	254	1	the	the	DET
easat-7828	254	2	findings	finding	NOUN
easat-7828	254	3	of	of	ADP
easat-7828	254	4	chu	chu	PROPN
easat-7828	254	5	[	[	X
easat-7828	254	6	43	43	NUM
easat-7828	254	7	]	]	PUNCT
easat-7828	254	8	study	study	NOUN
easat-7828	254	9	provide	provide	VERB
easat-7828	254	10	compelling	compelling	ADJ
easat-7828	254	11	evidence	evidence	NOUN
easat-7828	254	12	for	for	ADP
easat-7828	254	13	the	the	DET
easat-7828	254	14	indisputable	indisputable	ADJ
easat-7828	254	15	connection	connection	NOUN
easat-7828	254	16	between	between	ADP
easat-7828	254	17	facebook	facebook	NOUN
easat-7828	254	18	groups	group	NOUN
easat-7828	254	19	and	and	CCONJ
easat-7828	254	20	brand	brand	NOUN
easat-7828	254	21	loyalty	loyalty	NOUN
easat-7828	254	22	.	.	PUNCT
easat-7828	255	1	this	this	DET
easat-7828	255	2	research	research	NOUN
easat-7828	255	3	illuminates	illuminate	VERB
easat-7828	255	4	the	the	DET
easat-7828	255	5	tremendous	tremendous	ADJ
easat-7828	255	6	potential	potential	NOUN
easat-7828	255	7	that	that	PRON
easat-7828	255	8	is	be	AUX
easat-7828	255	9	intrinsic	intrinsic	ADJ
easat-7828	255	10	to	to	ADP
easat-7828	255	11	these	these	DET
easat-7828	255	12	digital	digital	ADJ
easat-7828	255	13	communities	community	NOUN
easat-7828	255	14	,	,	PUNCT
easat-7828	255	15	placing	place	VERB
easat-7828	255	16	particular	particular	ADJ
easat-7828	255	17	emphasis	emphasis	NOUN
easat-7828	255	18	on	on	ADP
easat-7828	255	19	their	their	PRON
easat-7828	255	20	capacity	capacity	NOUN
easat-7828	255	21	to	to	PART
easat-7828	255	22	cultivate	cultivate	VERB
easat-7828	255	23	significant	significant	ADJ
easat-7828	255	24	connections	connection	NOUN
easat-7828	255	25	and	and	CCONJ
easat-7828	255	26	stimulate	stimulate	VERB
easat-7828	255	27	involvement	involvement	NOUN
easat-7828	255	28	with	with	ADP
easat-7828	255	29	brands	brand	NOUN
easat-7828	255	30	.	.	PUNCT
easat-7828	256	1	with	with	ADP
easat-7828	256	2	this	this	DET
easat-7828	256	3	crucial	crucial	ADJ
easat-7828	256	4	understanding	understanding	NOUN
easat-7828	256	5	,	,	PUNCT
easat-7828	256	6	marketers	marketer	NOUN
easat-7828	256	7	can	can	AUX
easat-7828	256	8	now	now	ADV
easat-7828	256	9	leverage	leverage	VERB
easat-7828	256	10	the	the	DET
easat-7828	256	11	influence	influence	NOUN
easat-7828	256	12	of	of	ADP
easat-7828	256	13	facebook	facebook	NOUN
easat-7828	256	14	groups	group	NOUN
easat-7828	256	15	to	to	PART
easat-7828	256	16	foster	foster	VERB
easat-7828	256	17	a	a	DET
easat-7828	256	18	loyal	loyal	ADJ
easat-7828	256	19	customer	customer	NOUN
easat-7828	256	20	base	base	NOUN
easat-7828	256	21	and	and	CCONJ
easat-7828	256	22	propel	propel	VERB
easat-7828	256	23	their	their	PRON
easat-7828	256	24	businesses	business	NOUN
easat-7828	256	25	to	to	ADP
easat-7828	256	26	unprecedented	unprecedented	ADJ
easat-7828	256	27	levels	level	NOUN
easat-7828	256	28	of	of	ADP
easat-7828	256	29	success	success	NOUN
easat-7828	256	30	.	.	PUNCT
easat-7828	257	1	examine	examine	VERB
easat-7828	257	2	the	the	DET
easat-7828	257	3	efficacy	efficacy	NOUN
easat-7828	257	4	of	of	ADP
easat-7828	257	5	active	active	ADJ
easat-7828	257	6	participation	participation	NOUN
easat-7828	257	7	,	,	PUNCT
easat-7828	257	8	delve	delve	VERB
easat-7828	257	9	into	into	ADP
easat-7828	257	10	the	the	DET
easat-7828	257	11	intriguing	intriguing	ADJ
easat-7828	257	12	intricacies	intricacy	NOUN
easat-7828	257	13	of	of	ADP
easat-7828	257	14	consumer	consumer	NOUN
easat-7828	257	15	response	response	NOUN
easat-7828	257	16	to	to	ADP
easat-7828	257	17	advertisements	advertisement	NOUN
easat-7828	257	18	,	,	PUNCT
easat-7828	257	19	and	and	CCONJ
easat-7828	257	20	navigate	navigate	VERB
easat-7828	257	21	the	the	DET
easat-7828	257	22	intricate	intricate	ADJ
easat-7828	257	23	realm	realm	NOUN
easat-7828	257	24	of	of	ADP
easat-7828	257	25	divulging	divulge	VERB
easat-7828	257	26	personal	personal	ADJ
easat-7828	257	27	information	information	NOUN
easat-7828	257	28	and	and	CCONJ
easat-7828	257	29	concepts	concept	NOUN
easat-7828	257	30	within	within	ADP
easat-7828	257	31	and	and	CCONJ
easat-7828	257	32	beyond	beyond	ADP
easat-7828	257	33	facebook	facebook	NOUN
easat-7828	257	34	groups	group	NOUN
easat-7828	257	35	.	.	PUNCT
easat-7828	258	1	social	social	ADJ
easat-7828	258	2	media	medium	NOUN
easat-7828	258	3	platforms	platform	NOUN
easat-7828	258	4	,	,	PUNCT
easat-7828	258	5	including	include	VERB
easat-7828	258	6	facebook	facebook	NOUN
easat-7828	258	7	,	,	PUNCT
easat-7828	258	8	twitter	twitter	NOUN
easat-7828	258	9	,	,	PUNCT
easat-7828	258	10	instagram	instagram	PROPN
easat-7828	258	11	,	,	PUNCT
easat-7828	258	12	and	and	CCONJ
easat-7828	258	13	linkedin	linkedin	NOUN
easat-7828	258	14	,	,	PUNCT
easat-7828	258	15	have	have	AUX
easat-7828	258	16	revolutionised	revolutionise	VERB
easat-7828	258	17	business	business	NOUN
easat-7828	258	18	-	-	PUNCT
easat-7828	258	19	to	to	ADP
easat-7828	258	20	-	-	PUNCT
easat-7828	258	21	customer	customer	NOUN
easat-7828	258	22	interactions	interaction	NOUN
easat-7828	258	23	by	by	ADP
easat-7828	258	24	transforming	transform	VERB
easat-7828	258	25	them	they	PRON
easat-7828	258	26	from	from	ADP
easat-7828	258	27	mere	mere	ADJ
easat-7828	258	28	communication	communication	NOUN
easat-7828	258	29	channels	channel	NOUN
easat-7828	258	30	into	into	ADP
easat-7828	258	31	potent	potent	ADJ
easat-7828	258	32	instruments	instrument	NOUN
easat-7828	258	33	for	for	ADP
easat-7828	258	34	engaging	engage	VERB
easat-7828	258	35	audiences	audience	NOUN
easat-7828	258	36	and	and	CCONJ
easat-7828	258	37	promoting	promote	VERB
easat-7828	258	38	products	product	NOUN
easat-7828	258	39	.	.	PUNCT
easat-7828	259	1	this	this	DET
easat-7828	259	2	article	article	NOUN
easat-7828	259	3	explores	explore	VERB
easat-7828	259	4	the	the	DET
easat-7828	259	5	intricate	intricate	ADJ
easat-7828	259	6	relationship	relationship	NOUN
easat-7828	259	7	between	between	ADP
easat-7828	259	8	consumer	consumer	NOUN
easat-7828	259	9	engagement	engagement	NOUN
easat-7828	259	10	and	and	CCONJ
easat-7828	259	11	social	social	ADJ
easat-7828	259	12	media	medium	NOUN
easat-7828	259	13	content	content	NOUN
easat-7828	259	14	,	,	PUNCT
easat-7828	259	15	shedding	shed	VERB
easat-7828	259	16	light	light	NOUN
easat-7828	259	17	on	on	ADP
easat-7828	259	18	strategies	strategy	NOUN
easat-7828	259	19	and	and	CCONJ
easat-7828	259	20	optimal	optimal	ADJ
easat-7828	259	21	approaches	approach	NOUN
easat-7828	259	22	that	that	SCONJ
easat-7828	259	23	organisations	organisation	NOUN
easat-7828	259	24	can	can	AUX
easat-7828	259	25	employ	employ	VERB
easat-7828	259	26	to	to	PART
easat-7828	259	27	effectively	effectively	ADV
easat-7828	259	28	navigate	navigate	VERB
easat-7828	259	29	this	this	DET
easat-7828	259	30	constantly	constantly	ADV
easat-7828	259	31	evolving	evolve	VERB
easat-7828	259	32	digital	digital	ADJ
easat-7828	259	33	environment	environment	NOUN
easat-7828	259	34	.	.	PUNCT
easat-7828	260	1	3.5	3.5	NUM
easat-7828	260	2	.	.	PUNCT
easat-7828	260	3	customer	customer	NOUN
easat-7828	260	4	engagement	engagement	NOUN
easat-7828	260	5	and	and	CCONJ
easat-7828	260	6	the	the	DET
easat-7828	260	7	role	role	NOUN
easat-7828	260	8	of	of	ADP
easat-7828	260	9	social	social	ADJ
easat-7828	260	10	media	medium	NOUN
easat-7828	260	11	content	content	NOUN
easat-7828	260	12	social	social	ADJ
easat-7828	260	13	media	medium	NOUN
easat-7828	260	14	content	content	NOUN
easat-7828	260	15	serves	serve	VERB
easat-7828	260	16	as	as	ADP
easat-7828	260	17	an	an	DET
easat-7828	260	18	indispensable	indispensable	ADJ
easat-7828	260	19	digital	digital	ADJ
easat-7828	260	20	conduit	conduit	NOUN
easat-7828	260	21	connecting	connect	VERB
easat-7828	260	22	businesses	business	NOUN
easat-7828	260	23	with	with	ADP
easat-7828	260	24	their	their	PRON
easat-7828	260	25	customers	customer	NOUN
easat-7828	260	26	.	.	PUNCT
easat-7828	261	1	in	in	ADP
easat-7828	261	2	order	order	NOUN
easat-7828	261	3	to	to	PART
easat-7828	261	4	achieve	achieve	VERB
easat-7828	261	5	effectiveness	effectiveness	NOUN
easat-7828	261	6	,	,	PUNCT
easat-7828	261	7	social	social	ADJ
easat-7828	261	8	media	medium	NOUN
easat-7828	261	9	content	content	NOUN
easat-7828	261	10	must	must	AUX
easat-7828	261	11	surpass	surpass	VERB
easat-7828	261	12	mere	mere	ADJ
easat-7828	261	13	attention	attention	NOUN
easat-7828	261	14	-	-	PUNCT
easat-7828	261	15	grabbing	grab	VERB
easat-7828	261	16	headlines	headline	NOUN
easat-7828	261	17	and	and	CCONJ
easat-7828	261	18	images	image	NOUN
easat-7828	261	19	,	,	PUNCT
easat-7828	261	20	and	and	CCONJ
easat-7828	261	21	instead	instead	ADV
easat-7828	261	22	foster	foster	VERB
easat-7828	261	23	substantial	substantial	ADJ
easat-7828	261	24	engagements	engagement	NOUN
easat-7828	261	25	with	with	ADP
easat-7828	261	26	the	the	DET
easat-7828	261	27	intended	intended	ADJ
easat-7828	261	28	audience	audience	NOUN
easat-7828	261	29	.	.	PUNCT
easat-7828	262	1	beyond	beyond	ADP
easat-7828	262	2	the	the	DET
easat-7828	262	3	mere	mere	ADJ
easat-7828	262	4	transmission	transmission	NOUN
easat-7828	262	5	of	of	ADP
easat-7828	262	6	information	information	NOUN
easat-7828	262	7	,	,	PUNCT
easat-7828	262	8	the	the	DET
easat-7828	262	9	objective	objective	NOUN
easat-7828	262	10	is	be	AUX
easat-7828	262	11	to	to	PART
easat-7828	262	12	foster	foster	VERB
easat-7828	262	13	a	a	DET
easat-7828	262	14	reciprocal	reciprocal	ADJ
easat-7828	262	15	interaction	interaction	NOUN
easat-7828	262	16	wherein	wherein	ADJ
easat-7828	262	17	organisations	organisation	NOUN
easat-7828	262	18	actively	actively	ADV
easat-7828	262	19	consider	consider	VERB
easat-7828	262	20	the	the	DET
easat-7828	262	21	perspectives	perspective	NOUN
easat-7828	262	22	of	of	ADP
easat-7828	262	23	their	their	PRON
easat-7828	262	24	clients	client	NOUN
easat-7828	262	25	,	,	PUNCT
easat-7828	262	26	respond	respond	VERB
easat-7828	262	27	to	to	ADP
easat-7828	262	28	inquiries	inquiry	NOUN
easat-7828	262	29	,	,	PUNCT
easat-7828	262	30	and	and	CCONJ
easat-7828	262	31	cultivate	cultivate	VERB
easat-7828	262	32	substantive	substantive	ADJ
easat-7828	262	33	dialogues	dialogue	NOUN
easat-7828	262	34	.	.	PUNCT
easat-7828	263	1	3.6	3.6	NUM
easat-7828	263	2	.	.	PUNCT
easat-7828	263	3	relevance	relevance	NOUN
easat-7828	263	4	and	and	CCONJ
easat-7828	263	5	personalization	personalization	NOUN
easat-7828	263	6	of	of	ADP
easat-7828	263	7	social	social	ADJ
easat-7828	263	8	media	medium	NOUN
easat-7828	263	9	content	content	NOUN
easat-7828	263	10	by	by	ADP
easat-7828	263	11	disseminating	disseminate	VERB
easat-7828	263	12	information	information	NOUN
easat-7828	263	13	that	that	PRON
easat-7828	263	14	aligns	align	VERB
easat-7828	263	15	with	with	ADP
easat-7828	263	16	the	the	DET
easat-7828	263	17	specific	specific	ADJ
easat-7828	263	18	interests	interest	NOUN
easat-7828	263	19	of	of	ADP
easat-7828	263	20	clients	client	NOUN
easat-7828	263	21	,	,	PUNCT
easat-7828	263	22	social	social	ADJ
easat-7828	263	23	media	medium	NOUN
easat-7828	263	24	engagement	engagement	NOUN
easat-7828	263	25	may	may	AUX
easat-7828	263	26	increase	increase	VERB
easat-7828	263	27	dramatically	dramatically	ADV
easat-7828	263	28	.	.	PUNCT
easat-7828	264	1	smith	smith	PROPN
easat-7828	264	2	and	and	CCONJ
easat-7828	264	3	johnson	johnson	PROPN
easat-7828	264	4	[	[	X
easat-7828	264	5	44	44	NUM
easat-7828	264	6	]	]	PUNCT
easat-7828	264	7	assert	assert	VERB
easat-7828	264	8	that	that	SCONJ
easat-7828	264	9	the	the	DET
easat-7828	264	10	provision	provision	NOUN
easat-7828	264	11	of	of	ADP
easat-7828	264	12	personalised	personalised	ADJ
easat-7828	264	13	information	information	NOUN
easat-7828	264	14	that	that	PRON
easat-7828	264	15	is	be	AUX
easat-7828	264	16	tailored	tailor	VERB
easat-7828	264	17	to	to	ADP
easat-7828	264	18	individuals	individual	NOUN
easat-7828	264	19	'	'	PART
easat-7828	264	20	particular	particular	ADJ
easat-7828	264	21	interests	interest	NOUN
easat-7828	264	22	and	and	CCONJ
easat-7828	264	23	preferences	preference	NOUN
easat-7828	264	24	exerts	exert	VERB
easat-7828	264	25	a	a	DET
easat-7828	264	26	substantial	substantial	ADJ
easat-7828	264	27	impact	impact	NOUN
easat-7828	264	28	on	on	ADP
easat-7828	264	29	the	the	DET
easat-7828	264	30	augmentation	augmentation	NOUN
easat-7828	264	31	of	of	ADP
easat-7828	264	32	engagement	engagement	NOUN
easat-7828	264	33	.	.	PUNCT
easat-7828	265	1	consumer	consumer	NOUN
easat-7828	265	2	engagement	engagement	NOUN
easat-7828	265	3	is	be	AUX
easat-7828	265	4	more	more	ADV
easat-7828	265	5	probable	probable	ADJ
easat-7828	265	6	when	when	SCONJ
easat-7828	265	7	content	content	NOUN
easat-7828	265	8	is	be	AUX
easat-7828	265	9	pertinent	pertinent	ADJ
easat-7828	265	10	to	to	ADP
easat-7828	265	11	their	their	PRON
easat-7828	265	12	particular	particular	ADJ
easat-7828	265	13	interests	interest	NOUN
easat-7828	265	14	;	;	PUNCT
easat-7828	265	15	therefore	therefore	ADV
easat-7828	265	16	,	,	PUNCT
easat-7828	265	17	customising	customise	VERB
easat-7828	265	18	content	content	NOUN
easat-7828	265	19	to	to	PART
easat-7828	265	20	suit	suit	VERB
easat-7828	265	21	particular	particular	ADJ
easat-7828	265	22	demographics	demographic	NOUN
easat-7828	265	23	,	,	PUNCT
easat-7828	265	24	routines	routine	NOUN
easat-7828	265	25	,	,	PUNCT
easat-7828	265	26	or	or	CCONJ
easat-7828	265	27	interests	interest	NOUN
easat-7828	265	28	can	can	AUX
easat-7828	265	29	improve	improve	VERB
easat-7828	265	30	the	the	DET
easat-7828	265	31	overall	overall	ADJ
easat-7828	265	32	consumer	consumer	NOUN
easat-7828	265	33	experience	experience	NOUN
easat-7828	265	34	through	through	ADP
easat-7828	265	35	heightened	heighten	VERB
easat-7828	265	36	interaction	interaction	NOUN
easat-7828	265	37	interest	interest	NOUN
easat-7828	265	38	and	and	CCONJ
easat-7828	265	39	relevance	relevance	NOUN
easat-7828	265	40	.	.	PUNCT
easat-7828	266	1	this	this	DET
easat-7828	266	2	tailored	tailor	VERB
easat-7828	266	3	strategy	strategy	NOUN
easat-7828	266	4	demonstrates	demonstrate	VERB
easat-7828	266	5	an	an	DET
easat-7828	266	6	understanding	understanding	NOUN
easat-7828	266	7	of	of	ADP
easat-7828	266	8	the	the	DET
easat-7828	266	9	audience	audience	NOUN
easat-7828	266	10	,	,	PUNCT
easat-7828	266	11	fostering	foster	VERB
easat-7828	266	12	a	a	DET
easat-7828	266	13	stronger	strong	ADJ
easat-7828	266	14	rapport	rapport	NOUN
easat-7828	266	15	and	and	CCONJ
easat-7828	266	16	augmenting	augment	VERB
easat-7828	266	17	the	the	DET
easat-7828	266	18	likelihood	likelihood	NOUN
easat-7828	266	19	of	of	ADP
easat-7828	266	20	favourable	favourable	ADJ
easat-7828	266	21	responses	response	NOUN
easat-7828	266	22	and	and	CCONJ
easat-7828	266	23	engagements	engagement	NOUN
easat-7828	266	24	.	.	PUNCT
easat-7828	267	1	530	530	NUM
easat-7828	267	2	edelweiss	edelweiss	PROPN
easat-7828	267	3	applied	apply	VERB
easat-7828	267	4	science	science	NOUN
easat-7828	267	5	and	and	CCONJ
easat-7828	267	6	technology	technology	NOUN
easat-7828	267	7	issn	issn	PROPN
easat-7828	267	8	:	:	PUNCT
easat-7828	267	9	2576	2576	NUM
easat-7828	267	10	-	-	SYM
easat-7828	267	11	8484	8484	NUM
easat-7828	267	12	vol	vol	NOUN
easat-7828	267	13	.	.	PROPN
easat-7828	268	1	9	9	NUM
easat-7828	268	2	,	,	PUNCT
easat-7828	268	3	no	no	INTJ
easat-7828	268	4	.	.	NOUN
easat-7828	268	5	6	6	NUM
easat-7828	268	6	:	:	PUNCT
easat-7828	268	7	521	521	NUM
easat-7828	268	8	-	-	SYM
easat-7828	268	9	536	536	NUM
easat-7828	268	10	,	,	PUNCT
easat-7828	268	11	2025	2025	NUM
easat-7828	268	12	doi	doi	NOUN
easat-7828	268	13	:	:	PUNCT
easat-7828	268	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	268	15	©	©	NOUN
easat-7828	268	16	2025	2025	NUM
easat-7828	268	17	by	by	ADP
easat-7828	268	18	the	the	DET
easat-7828	268	19	authors	author	NOUN
easat-7828	268	20	;	;	PUNCT
easat-7828	268	21	licensee	licensee	PROPN
easat-7828	268	22	learning	learning	NOUN
easat-7828	268	23	gate	gate	NOUN
easat-7828	268	24	3.7	3.7	NUM
easat-7828	268	25	.	.	PUNCT
easat-7828	269	1	the	the	DET
easat-7828	269	2	effect	effect	NOUN
easat-7828	269	3	of	of	ADP
easat-7828	269	4	the	the	DET
easat-7828	269	5	contents	content	NOUN
easat-7828	269	6	’	'	PUNCT
easat-7828	269	7	emotional	emotional	ADJ
easat-7828	269	8	appeal	appeal	NOUN
easat-7828	269	9	vargas	vargas	NOUN
easat-7828	269	10	,	,	PUNCT
easat-7828	269	11	et	et	PROPN
easat-7828	269	12	al	al	PROPN
easat-7828	269	13	.	.	PUNCT
easat-7828	270	1	[	[	X
easat-7828	270	2	45	45	NUM
easat-7828	270	3	]	]	PUNCT
easat-7828	270	4	emphasise	emphasise	VERB
easat-7828	270	5	the	the	DET
easat-7828	270	6	criticality	criticality	NOUN
easat-7828	270	7	of	of	ADP
easat-7828	270	8	content	content	NOUN
easat-7828	270	9	that	that	PRON
easat-7828	270	10	evokes	evoke	VERB
easat-7828	270	11	positive	positive	ADJ
easat-7828	270	12	emotions	emotion	NOUN
easat-7828	270	13	as	as	ADP
easat-7828	270	14	a	a	DET
easat-7828	270	15	means	means	NOUN
easat-7828	270	16	to	to	PART
easat-7828	270	17	enhance	enhance	VERB
easat-7828	270	18	consumer	consumer	NOUN
easat-7828	270	19	engagement	engagement	NOUN
easat-7828	270	20	.	.	PUNCT
easat-7828	271	1	approaches	approach	NOUN
easat-7828	271	2	including	include	VERB
easat-7828	271	3	user	user	NOUN
easat-7828	271	4	-	-	PUNCT
easat-7828	271	5	generated	generate	VERB
easat-7828	271	6	content	content	NOUN
easat-7828	271	7	,	,	PUNCT
easat-7828	271	8	consumer	consumer	NOUN
easat-7828	271	9	testimonials	testimonial	NOUN
easat-7828	271	10	,	,	PUNCT
easat-7828	271	11	and	and	CCONJ
easat-7828	271	12	narratives	narrative	NOUN
easat-7828	271	13	may	may	AUX
easat-7828	271	14	facilitate	facilitate	VERB
easat-7828	271	15	this	this	DET
easat-7828	271	16	emotional	emotional	ADJ
easat-7828	271	17	connection	connection	NOUN
easat-7828	271	18	.	.	PUNCT
easat-7828	272	1	these	these	DET
easat-7828	272	2	methodologies	methodology	NOUN
easat-7828	272	3	enhance	enhance	VERB
easat-7828	272	4	brand	brand	NOUN
easat-7828	272	5	associations	association	NOUN
easat-7828	272	6	,	,	PUNCT
easat-7828	272	7	increase	increase	VERB
easat-7828	272	8	user	user	NOUN
easat-7828	272	9	involvement	involvement	NOUN
easat-7828	272	10	,	,	PUNCT
easat-7828	272	11	and	and	CCONJ
easat-7828	272	12	foster	foster	ADJ
easat-7828	272	13	brand	brand	NOUN
easat-7828	272	14	allegiance	allegiance	NOUN
easat-7828	272	15	.	.	PUNCT
easat-7828	273	1	business	business	NOUN
easat-7828	273	2	enterprises	enterprise	NOUN
easat-7828	273	3	have	have	VERB
easat-7828	273	4	the	the	DET
easat-7828	273	5	ability	ability	NOUN
easat-7828	273	6	to	to	PART
easat-7828	273	7	cultivate	cultivate	VERB
easat-7828	273	8	enduring	enduring	ADJ
easat-7828	273	9	relationships	relationship	NOUN
easat-7828	273	10	and	and	CCONJ
easat-7828	273	11	active	active	ADJ
easat-7828	273	12	involvement	involvement	NOUN
easat-7828	273	13	from	from	ADP
easat-7828	273	14	customers	customer	NOUN
easat-7828	273	15	through	through	ADP
easat-7828	273	16	the	the	DET
easat-7828	273	17	creation	creation	NOUN
easat-7828	273	18	of	of	ADP
easat-7828	273	19	content	content	NOUN
easat-7828	273	20	that	that	PRON
easat-7828	273	21	humanises	humanise	VERB
easat-7828	273	22	the	the	DET
easat-7828	273	23	brand	brand	NOUN
easat-7828	273	24	,	,	PUNCT
easat-7828	273	25	instils	instil	VERB
easat-7828	273	26	trust	trust	NOUN
easat-7828	273	27	,	,	PUNCT
easat-7828	273	28	and	and	CCONJ
easat-7828	273	29	promotes	promote	VERB
easat-7828	273	30	loyalty	loyalty	NOUN
easat-7828	273	31	.	.	PUNCT
easat-7828	274	1	visual	visual	ADJ
easat-7828	274	2	content	content	NOUN
easat-7828	274	3	,	,	PUNCT
easat-7828	274	4	including	include	VERB
easat-7828	274	5	videos	video	NOUN
easat-7828	274	6	and	and	CCONJ
easat-7828	274	7	photographs	photograph	NOUN
easat-7828	274	8	,	,	PUNCT
easat-7828	274	9	is	be	AUX
easat-7828	274	10	highly	highly	ADV
easat-7828	274	11	effective	effective	ADJ
easat-7828	274	12	at	at	ADP
easat-7828	274	13	attracting	attract	VERB
easat-7828	274	14	the	the	DET
easat-7828	274	15	audience	audience	NOUN
easat-7828	274	16	's	's	PART
easat-7828	274	17	attention	attention	NOUN
easat-7828	274	18	.	.	PUNCT
easat-7828	275	1	chang	chang	PROPN
easat-7828	275	2	and	and	CCONJ
easat-7828	275	3	wu	wu	PROPN
easat-7828	276	1	[	[	X
easat-7828	276	2	46	46	NUM
easat-7828	276	3	]	]	PUNCT
easat-7828	276	4	found	find	VERB
easat-7828	276	5	that	that	SCONJ
easat-7828	276	6	interactions	interaction	NOUN
easat-7828	276	7	with	with	ADP
easat-7828	276	8	posts	post	NOUN
easat-7828	276	9	are	be	AUX
easat-7828	276	10	more	more	ADV
easat-7828	276	11	probable	probable	ADJ
easat-7828	276	12	when	when	SCONJ
easat-7828	276	13	they	they	PRON
easat-7828	276	14	include	include	VERB
easat-7828	276	15	images	image	NOUN
easat-7828	276	16	as	as	SCONJ
easat-7828	276	17	opposed	oppose	VERB
easat-7828	276	18	to	to	ADP
easat-7828	276	19	text	text	NOUN
easat-7828	276	20	-	-	PUNCT
easat-7828	276	21	only	only	ADJ
easat-7828	276	22	posts	post	NOUN
easat-7828	276	23	.	.	PUNCT
easat-7828	277	1	it	it	PRON
easat-7828	277	2	is	be	AUX
easat-7828	277	3	imperative	imperative	ADJ
easat-7828	277	4	for	for	SCONJ
easat-7828	277	5	businesses	business	NOUN
easat-7828	277	6	to	to	PART
easat-7828	277	7	prioritise	prioritise	VERB
easat-7828	277	8	the	the	DET
easat-7828	277	9	development	development	NOUN
easat-7828	277	10	of	of	ADP
easat-7828	277	11	aesthetically	aesthetically	ADV
easat-7828	277	12	pleasing	pleasing	ADJ
easat-7828	277	13	content	content	NOUN
easat-7828	277	14	that	that	PRON
easat-7828	277	15	effectively	effectively	ADV
easat-7828	277	16	communicates	communicate	VERB
easat-7828	277	17	their	their	PRON
easat-7828	277	18	intended	intended	ADJ
easat-7828	277	19	message	message	NOUN
easat-7828	277	20	.	.	PUNCT
easat-7828	278	1	positive	positive	ADJ
easat-7828	278	2	user	user	NOUN
easat-7828	278	3	-	-	PUNCT
easat-7828	278	4	generated	generate	VERB
easat-7828	278	5	content	content	NOUN
easat-7828	278	6	(	(	PUNCT
easat-7828	278	7	ugc	ugc	PROPN
easat-7828	278	8	)	)	PUNCT
easat-7828	278	9	may	may	AUX
easat-7828	278	10	enhance	enhance	VERB
easat-7828	278	11	the	the	DET
easat-7828	278	12	reputation	reputation	NOUN
easat-7828	278	13	and	and	CCONJ
easat-7828	278	14	trustworthiness	trustworthiness	NOUN
easat-7828	278	15	of	of	ADP
easat-7828	278	16	a	a	DET
easat-7828	278	17	brand	brand	NOUN
easat-7828	278	18	among	among	ADP
easat-7828	278	19	satisfied	satisfied	ADJ
easat-7828	278	20	consumers	consumer	NOUN
easat-7828	278	21	.	.	PUNCT
easat-7828	279	1	anderson	anderson	PROPN
easat-7828	279	2	and	and	CCONJ
easat-7828	279	3	simester	simester	VERB
easat-7828	279	4	[	[	X
easat-7828	279	5	47	47	NUM
easat-7828	279	6	]	]	PUNCT
easat-7828	279	7	state	state	NOUN
easat-7828	279	8	that	that	SCONJ
easat-7828	279	9	user	user	NOUN
easat-7828	279	10	-	-	PUNCT
easat-7828	279	11	generated	generate	VERB
easat-7828	279	12	content	content	NOUN
easat-7828	279	13	(	(	PUNCT
easat-7828	279	14	ugc	ugc	NOUN
easat-7828	279	15	)	)	PUNCT
easat-7828	279	16	enhances	enhance	VERB
easat-7828	279	17	both	both	CCONJ
easat-7828	279	18	engagement	engagement	NOUN
easat-7828	279	19	and	and	CCONJ
easat-7828	279	20	authenticity	authenticity	NOUN
easat-7828	279	21	.	.	PUNCT
easat-7828	280	1	it	it	PRON
easat-7828	280	2	enhances	enhance	VERB
easat-7828	280	3	the	the	DET
easat-7828	280	4	connection	connection	NOUN
easat-7828	280	5	with	with	ADP
easat-7828	280	6	the	the	DET
easat-7828	280	7	audience	audience	NOUN
easat-7828	280	8	,	,	PUNCT
easat-7828	280	9	fosters	foster	VERB
easat-7828	280	10	greater	great	ADJ
easat-7828	280	11	brand	brand	NOUN
easat-7828	280	12	allegiance	allegiance	NOUN
easat-7828	280	13	,	,	PUNCT
easat-7828	280	14	and	and	CCONJ
easat-7828	280	15	underscores	underscore	VERB
easat-7828	280	16	the	the	DET
easat-7828	280	17	tangible	tangible	ADJ
easat-7828	280	18	impact	impact	NOUN
easat-7828	280	19	of	of	ADP
easat-7828	280	20	products	product	NOUN
easat-7828	280	21	or	or	CCONJ
easat-7828	280	22	services	service	NOUN
easat-7828	280	23	.	.	PUNCT
easat-7828	281	1	organisations	organisation	NOUN
easat-7828	281	2	that	that	PRON
easat-7828	281	3	promote	promote	VERB
easat-7828	281	4	user	user	NOUN
easat-7828	281	5	-	-	PUNCT
easat-7828	281	6	generated	generate	VERB
easat-7828	281	7	content	content	NOUN
easat-7828	281	8	(	(	PUNCT
easat-7828	281	9	ugc	ugc	PROPN
easat-7828	281	10	)	)	PUNCT
easat-7828	281	11	have	have	VERB
easat-7828	281	12	the	the	DET
easat-7828	281	13	potential	potential	NOUN
easat-7828	281	14	to	to	PART
easat-7828	281	15	strengthen	strengthen	VERB
easat-7828	281	16	their	their	PRON
easat-7828	281	17	audience	audience	NOUN
easat-7828	281	18	relationships	relationship	NOUN
easat-7828	281	19	,	,	PUNCT
easat-7828	281	20	cultivate	cultivate	VERB
easat-7828	281	21	trust	trust	NOUN
easat-7828	281	22	,	,	PUNCT
easat-7828	281	23	and	and	CCONJ
easat-7828	281	24	enhance	enhance	VERB
easat-7828	281	25	their	their	PRON
easat-7828	281	26	public	public	ADJ
easat-7828	281	27	image	image	NOUN
easat-7828	281	28	.	.	PUNCT
easat-7828	282	1	3.8	3.8	NUM
easat-7828	282	2	.	.	PUNCT
easat-7828	282	3	interactive	interactive	ADJ
easat-7828	282	4	material	material	NOUN
easat-7828	282	5	in	in	ADP
easat-7828	282	6	the	the	DET
easat-7828	282	7	content	content	NOUN
easat-7828	282	8	:	:	PUNCT
easat-7828	282	9	by	by	ADP
easat-7828	282	10	incorporating	incorporate	VERB
easat-7828	282	11	interactive	interactive	ADJ
easat-7828	282	12	elements	element	NOUN
easat-7828	282	13	like	like	ADP
easat-7828	282	14	polls	poll	NOUN
easat-7828	282	15	,	,	PUNCT
easat-7828	282	16	exams	exam	NOUN
easat-7828	282	17	,	,	PUNCT
easat-7828	282	18	and	and	CCONJ
easat-7828	282	19	tournaments	tournament	NOUN
easat-7828	282	20	,	,	PUNCT
easat-7828	282	21	audience	audience	NOUN
easat-7828	282	22	participation	participation	NOUN
easat-7828	282	23	may	may	AUX
easat-7828	282	24	be	be	AUX
easat-7828	282	25	significantly	significantly	ADV
easat-7828	282	26	increased	increase	VERB
easat-7828	282	27	.	.	PUNCT
easat-7828	283	1	chen	chen	PROPN
easat-7828	283	2	and	and	CCONJ
easat-7828	283	3	wang	wang	PROPN
easat-7828	284	1	[	[	X
easat-7828	284	2	48	48	NUM
easat-7828	284	3	]	]	PUNCT
easat-7828	284	4	found	find	VERB
easat-7828	284	5	that	that	SCONJ
easat-7828	284	6	discussions	discussion	NOUN
easat-7828	284	7	and	and	CCONJ
easat-7828	284	8	participation	participation	NOUN
easat-7828	284	9	-	-	PUNCT
easat-7828	284	10	oriented	orient	VERB
easat-7828	284	11	posts	post	NOUN
easat-7828	284	12	garner	garner	VERB
easat-7828	284	13	a	a	DET
easat-7828	284	14	greater	great	ADJ
easat-7828	284	15	number	number	NOUN
easat-7828	284	16	of	of	ADP
easat-7828	284	17	comments	comment	NOUN
easat-7828	284	18	and	and	CCONJ
easat-7828	284	19	shares	share	NOUN
easat-7828	284	20	.	.	PUNCT
easat-7828	285	1	implementing	implement	VERB
easat-7828	285	2	interactive	interactive	ADJ
easat-7828	285	3	components	component	NOUN
easat-7828	285	4	is	be	AUX
easat-7828	285	5	thus	thus	ADV
easat-7828	285	6	an	an	DET
easat-7828	285	7	advantageous	advantageous	ADJ
easat-7828	285	8	strategy	strategy	NOUN
easat-7828	285	9	for	for	ADP
easat-7828	285	10	organisations	organisation	NOUN
easat-7828	285	11	seeking	seek	VERB
easat-7828	285	12	to	to	PART
easat-7828	285	13	maintain	maintain	VERB
easat-7828	285	14	the	the	DET
easat-7828	285	15	interest	interest	NOUN
easat-7828	285	16	of	of	ADP
easat-7828	285	17	their	their	PRON
easat-7828	285	18	social	social	ADJ
easat-7828	285	19	media	medium	NOUN
easat-7828	285	20	audience	audience	NOUN
easat-7828	285	21	.	.	PUNCT
easat-7828	286	1	these	these	DET
easat-7828	286	2	elements	element	NOUN
easat-7828	286	3	not	not	PART
easat-7828	286	4	only	only	ADV
easat-7828	286	5	provide	provide	VERB
easat-7828	286	6	amusement	amusement	NOUN
easat-7828	286	7	but	but	CCONJ
easat-7828	286	8	also	also	ADV
easat-7828	286	9	foster	foster	VERB
easat-7828	286	10	a	a	DET
easat-7828	286	11	sense	sense	NOUN
easat-7828	286	12	of	of	ADP
easat-7828	286	13	involvement	involvement	NOUN
easat-7828	286	14	,	,	PUNCT
easat-7828	286	15	motivating	motivate	VERB
easat-7828	286	16	observers	observer	NOUN
easat-7828	286	17	to	to	PART
easat-7828	286	18	actively	actively	ADV
easat-7828	286	19	engage	engage	VERB
easat-7828	286	20	with	with	ADP
easat-7828	286	21	the	the	DET
easat-7828	286	22	content	content	NOUN
easat-7828	286	23	and	and	CCONJ
easat-7828	286	24	offer	offer	VERB
easat-7828	286	25	their	their	PRON
easat-7828	286	26	thoughts	thought	NOUN
easat-7828	286	27	.	.	PUNCT
easat-7828	287	1	3.9	3.9	NUM
easat-7828	287	2	.	.	PUNCT
easat-7828	287	3	measuring	measure	VERB
easat-7828	287	4	and	and	CCONJ
easat-7828	287	5	analysing	analyse	VERB
easat-7828	287	6	engagement	engagement	NOUN
easat-7828	287	7	metrics	metric	NOUN
easat-7828	287	8	critical	critical	ADJ
easat-7828	287	9	to	to	ADP
easat-7828	287	10	enhancing	enhance	VERB
easat-7828	287	11	consumer	consumer	NOUN
easat-7828	287	12	engagement	engagement	NOUN
easat-7828	287	13	is	be	AUX
easat-7828	287	14	the	the	DET
easat-7828	287	15	measurement	measurement	NOUN
easat-7828	287	16	and	and	CCONJ
easat-7828	287	17	evaluation	evaluation	NOUN
easat-7828	287	18	of	of	ADP
easat-7828	287	19	pertinent	pertinent	ADJ
easat-7828	287	20	data	datum	NOUN
easat-7828	287	21	.	.	PUNCT
easat-7828	288	1	customer	customer	NOUN
easat-7828	288	2	relationship	relationship	NOUN
easat-7828	288	3	management	management	NOUN
easat-7828	288	4	(	(	PUNCT
easat-7828	288	5	crm	crm	NOUN
easat-7828	288	6	)	)	PUNCT
easat-7828	288	7	software	software	NOUN
easat-7828	288	8	,	,	PUNCT
easat-7828	288	9	google	google	PROPN
easat-7828	288	10	analytics	analytic	NOUN
easat-7828	288	11	,	,	PUNCT
easat-7828	288	12	and	and	CCONJ
easat-7828	288	13	other	other	ADJ
easat-7828	288	14	social	social	ADJ
easat-7828	288	15	media	medium	NOUN
easat-7828	288	16	analytics	analytic	NOUN
easat-7828	288	17	platforms	platform	NOUN
easat-7828	288	18	may	may	AUX
easat-7828	288	19	provide	provide	VERB
easat-7828	288	20	substantial	substantial	ADJ
easat-7828	288	21	insight	insight	NOUN
easat-7828	288	22	into	into	ADP
easat-7828	288	23	the	the	DET
easat-7828	288	24	effectiveness	effectiveness	NOUN
easat-7828	288	25	of	of	ADP
easat-7828	288	26	social	social	ADJ
easat-7828	288	27	media	medium	NOUN
easat-7828	288	28	content	content	NOUN
easat-7828	288	29	.	.	PUNCT
easat-7828	289	1	these	these	DET
easat-7828	289	2	technologies	technology	NOUN
easat-7828	289	3	facilitate	facilitate	VERB
easat-7828	289	4	the	the	DET
easat-7828	289	5	assessment	assessment	NOUN
easat-7828	289	6	of	of	ADP
easat-7828	289	7	user	user	NOUN
easat-7828	289	8	behaviour	behaviour	NOUN
easat-7828	289	9	,	,	PUNCT
easat-7828	289	10	levels	level	NOUN
easat-7828	289	11	of	of	ADP
easat-7828	289	12	engagement	engagement	NOUN
easat-7828	289	13	,	,	PUNCT
easat-7828	289	14	and	and	CCONJ
easat-7828	289	15	other	other	ADJ
easat-7828	289	16	critical	critical	ADJ
easat-7828	289	17	performance	performance	NOUN
easat-7828	289	18	indicators	indicator	NOUN
easat-7828	289	19	for	for	ADP
easat-7828	289	20	organisations	organisation	NOUN
easat-7828	289	21	.	.	PUNCT
easat-7828	290	1	as	as	ADP
easat-7828	290	2	a	a	DET
easat-7828	290	3	result	result	NOUN
easat-7828	290	4	,	,	PUNCT
easat-7828	290	5	decisions	decision	NOUN
easat-7828	290	6	can	can	AUX
easat-7828	290	7	be	be	AUX
easat-7828	290	8	made	make	VERB
easat-7828	290	9	based	base	VERB
easat-7828	290	10	on	on	ADP
easat-7828	290	11	data	datum	NOUN
easat-7828	290	12	and	and	CCONJ
easat-7828	290	13	social	social	ADJ
easat-7828	290	14	media	medium	NOUN
easat-7828	290	15	campaigns	campaign	NOUN
easat-7828	290	16	can	can	AUX
easat-7828	290	17	be	be	AUX
easat-7828	290	18	continuously	continuously	ADV
easat-7828	290	19	improved	improve	VERB
easat-7828	290	20	to	to	ADP
easat-7828	290	21	more	more	ADV
easat-7828	290	22	effectively	effectively	ADV
easat-7828	290	23	cater	cater	VERB
easat-7828	290	24	to	to	ADP
easat-7828	290	25	consumer	consumer	NOUN
easat-7828	290	26	demands	demand	NOUN
easat-7828	290	27	and	and	CCONJ
easat-7828	290	28	expectations	expectation	NOUN
easat-7828	290	29	.	.	PUNCT
easat-7828	291	1	a	a	DET
easat-7828	291	2	/	/	SYM
easat-7828	291	3	b	b	NOUN
easat-7828	291	4	testing	testing	NOUN
easat-7828	291	5	:	:	PUNCT
easat-7828	291	6	organisations	organisation	NOUN
easat-7828	291	7	can	can	AUX
easat-7828	291	8	evaluate	evaluate	VERB
easat-7828	291	9	the	the	DET
easat-7828	291	10	effectiveness	effectiveness	NOUN
easat-7828	291	11	of	of	ADP
easat-7828	291	12	various	various	ADJ
easat-7828	291	13	iterations	iteration	NOUN
easat-7828	291	14	of	of	ADP
easat-7828	291	15	their	their	PRON
easat-7828	291	16	content	content	NOUN
easat-7828	291	17	through	through	ADP
easat-7828	291	18	the	the	DET
easat-7828	291	19	implementation	implementation	NOUN
easat-7828	291	20	of	of	ADP
easat-7828	291	21	a	a	DET
easat-7828	291	22	/	/	SYM
easat-7828	291	23	b	b	NOUN
easat-7828	291	24	testing	testing	NOUN
easat-7828	291	25	.	.	PUNCT
easat-7828	292	1	through	through	ADP
easat-7828	292	2	comprehensive	comprehensive	ADJ
easat-7828	292	3	analysis	analysis	NOUN
easat-7828	292	4	of	of	ADP
easat-7828	292	5	diverse	diverse	ADJ
easat-7828	292	6	elements	element	NOUN
easat-7828	292	7	including	include	VERB
easat-7828	292	8	headings	heading	NOUN
easat-7828	292	9	,	,	PUNCT
easat-7828	292	10	illustrations	illustration	NOUN
easat-7828	292	11	,	,	PUNCT
easat-7828	292	12	and	and	CCONJ
easat-7828	292	13	publication	publication	NOUN
easat-7828	292	14	schedules	schedule	NOUN
easat-7828	292	15	,	,	PUNCT
easat-7828	292	16	businesses	business	NOUN
easat-7828	292	17	can	can	AUX
easat-7828	292	18	enhance	enhance	VERB
easat-7828	292	19	the	the	DET
easat-7828	292	20	effectiveness	effectiveness	NOUN
easat-7828	292	21	of	of	ADP
easat-7828	292	22	their	their	PRON
easat-7828	292	23	content	content	NOUN
easat-7828	292	24	strategy	strategy	NOUN
easat-7828	292	25	in	in	ADP
easat-7828	292	26	order	order	NOUN
easat-7828	292	27	to	to	PART
easat-7828	292	28	increase	increase	VERB
easat-7828	292	29	user	user	NOUN
easat-7828	292	30	engagement	engagement	NOUN
easat-7828	292	31	[	[	X
easat-7828	292	32	48	48	NUM
easat-7828	292	33	]	]	PUNCT
easat-7828	292	34	.	.	PUNCT
easat-7828	293	1	by	by	ADP
easat-7828	293	2	employing	employ	VERB
easat-7828	293	3	a	a	DET
easat-7828	293	4	/	/	SYM
easat-7828	293	5	b	b	NOUN
easat-7828	293	6	testing	testing	NOUN
easat-7828	293	7	,	,	PUNCT
easat-7828	293	8	businesses	business	NOUN
easat-7828	293	9	can	can	AUX
easat-7828	293	10	make	make	VERB
easat-7828	293	11	informed	informed	ADJ
easat-7828	293	12	decisions	decision	NOUN
easat-7828	293	13	grounded	ground	VERB
easat-7828	293	14	in	in	ADP
easat-7828	293	15	empirical	empirical	ADJ
easat-7828	293	16	evidence	evidence	NOUN
easat-7828	293	17	,	,	PUNCT
easat-7828	293	18	thereby	thereby	ADV
easat-7828	293	19	optimising	optimise	VERB
easat-7828	293	20	their	their	PRON
easat-7828	293	21	content	content	NOUN
easat-7828	293	22	to	to	PART
easat-7828	293	23	effectively	effectively	ADV
easat-7828	293	24	connect	connect	VERB
easat-7828	293	25	with	with	ADP
easat-7828	293	26	their	their	PRON
easat-7828	293	27	intended	intended	ADJ
easat-7828	293	28	audience	audience	NOUN
easat-7828	293	29	.	.	PUNCT
easat-7828	294	1	sentiment	sentiment	NOUN
easat-7828	294	2	analysis	analysis	NOUN
easat-7828	294	3	:	:	PUNCT
easat-7828	294	4	businesses	business	NOUN
easat-7828	294	5	may	may	AUX
easat-7828	294	6	benefit	benefit	VERB
easat-7828	294	7	from	from	ADP
easat-7828	294	8	employing	employ	VERB
easat-7828	294	9	sentiment	sentiment	NOUN
easat-7828	294	10	analysis	analysis	NOUN
easat-7828	294	11	tools	tool	NOUN
easat-7828	294	12	to	to	PART
easat-7828	294	13	assess	assess	VERB
easat-7828	294	14	the	the	DET
easat-7828	294	15	sentiment	sentiment	NOUN
easat-7828	294	16	of	of	ADP
easat-7828	294	17	social	social	ADJ
easat-7828	294	18	media	medium	NOUN
easat-7828	294	19	consumer	consumer	NOUN
easat-7828	294	20	interactions	interaction	NOUN
easat-7828	294	21	.	.	PUNCT
easat-7828	295	1	monitoring	monitor	VERB
easat-7828	295	2	consumer	consumer	NOUN
easat-7828	295	3	feedback	feedback	NOUN
easat-7828	295	4	can	can	AUX
easat-7828	295	5	provide	provide	VERB
easat-7828	295	6	businesses	business	NOUN
easat-7828	295	7	with	with	ADP
easat-7828	295	8	valuable	valuable	ADJ
easat-7828	295	9	insights	insight	NOUN
easat-7828	295	10	that	that	PRON
easat-7828	295	11	enable	enable	VERB
easat-7828	295	12	them	they	PRON
easat-7828	295	13	to	to	PART
easat-7828	295	14	comprehend	comprehend	VERB
easat-7828	295	15	the	the	DET
easat-7828	295	16	requirements	requirement	NOUN
easat-7828	295	17	and	and	CCONJ
easat-7828	295	18	challenges	challenge	NOUN
easat-7828	295	19	of	of	ADP
easat-7828	295	20	their	their	PRON
easat-7828	295	21	customers	customer	NOUN
easat-7828	295	22	,	,	PUNCT
easat-7828	295	23	thereby	thereby	ADV
easat-7828	295	24	facilitating	facilitate	VERB
easat-7828	295	25	the	the	DET
easat-7828	295	26	development	development	NOUN
easat-7828	295	27	of	of	ADP
easat-7828	295	28	more	more	ADV
easat-7828	295	29	effective	effective	ADJ
easat-7828	295	30	solutions	solution	NOUN
easat-7828	295	31	[	[	X
easat-7828	295	32	45	45	NUM
easat-7828	295	33	]	]	PUNCT
easat-7828	295	34	.	.	PUNCT
easat-7828	296	1	by	by	ADP
easat-7828	296	2	implementing	implement	VERB
easat-7828	296	3	this	this	DET
easat-7828	296	4	proactive	proactive	ADJ
easat-7828	296	5	sentiment	sentiment	NOUN
easat-7828	296	6	research	research	NOUN
easat-7828	296	7	strategy	strategy	NOUN
easat-7828	296	8	,	,	PUNCT
easat-7828	296	9	an	an	DET
easat-7828	296	10	organisation	organisation	NOUN
easat-7828	296	11	can	can	AUX
easat-7828	296	12	enhance	enhance	VERB
easat-7828	296	13	its	its	PRON
easat-7828	296	14	ability	ability	NOUN
easat-7828	296	15	to	to	PART
easat-7828	296	16	augment	augment	VERB
easat-7828	296	17	customer	customer	NOUN
easat-7828	296	18	satisfaction	satisfaction	NOUN
easat-7828	296	19	and	and	CCONJ
easat-7828	296	20	adapt	adapt	VERB
easat-7828	296	21	its	its	PRON
easat-7828	296	22	activities	activity	NOUN
easat-7828	296	23	to	to	PART
easat-7828	296	24	align	align	VERB
easat-7828	296	25	with	with	ADP
easat-7828	296	26	consumer	consumer	NOUN
easat-7828	296	27	demands	demand	NOUN
easat-7828	296	28	.	.	PUNCT
easat-7828	297	1	ethical	ethical	ADJ
easat-7828	297	2	issues	issue	NOUN
easat-7828	297	3	and	and	CCONJ
easat-7828	297	4	implementation	implementation	NOUN
easat-7828	297	5	challenges	challenge	NOUN
easat-7828	297	6	:	:	PUNCT
easat-7828	297	7	there	there	PRON
easat-7828	297	8	are	be	VERB
easat-7828	297	9	numerous	numerous	ADJ
easat-7828	297	10	advantages	advantage	NOUN
easat-7828	297	11	to	to	ADP
easat-7828	297	12	interacting	interact	VERB
easat-7828	297	13	with	with	ADP
easat-7828	297	14	customers	customer	NOUN
easat-7828	297	15	through	through	ADP
easat-7828	297	16	social	social	ADJ
easat-7828	297	17	media	medium	NOUN
easat-7828	297	18	;	;	PUNCT
easat-7828	297	19	however	however	ADV
easat-7828	297	20	,	,	PUNCT
easat-7828	297	21	businesses	business	NOUN
easat-7828	297	22	must	must	AUX
easat-7828	297	23	also	also	ADV
easat-7828	297	24	be	be	AUX
easat-7828	297	25	wary	wary	ADJ
easat-7828	297	26	of	of	ADP
easat-7828	297	27	potential	potential	ADJ
easat-7828	297	28	hazards	hazard	NOUN
easat-7828	297	29	.	.	PUNCT
easat-7828	298	1	ethical	ethical	ADJ
easat-7828	298	2	management	management	NOUN
easat-7828	298	3	of	of	ADP
easat-7828	298	4	issues	issue	NOUN
easat-7828	298	5	such	such	ADJ
easat-7828	298	6	as	as	ADP
easat-7828	298	7	cyberbullying	cyberbullye	VERB
easat-7828	298	8	,	,	PUNCT
easat-7828	298	9	data	datum	NOUN
easat-7828	298	10	breaches	breach	NOUN
easat-7828	298	11	,	,	PUNCT
easat-7828	298	12	and	and	CCONJ
easat-7828	298	13	misinformation	misinformation	NOUN
easat-7828	298	14	is	be	AUX
easat-7828	298	15	of	of	ADP
easat-7828	298	16	the	the	DET
easat-7828	298	17	utmost	utmost	ADJ
easat-7828	298	18	importance	importance	NOUN
easat-7828	298	19	[	[	X
easat-7828	298	20	48	48	NUM
easat-7828	298	21	]	]	PUNCT
easat-7828	298	22	.	.	PUNCT
easat-7828	299	1	it	it	PRON
easat-7828	299	2	is	be	AUX
easat-7828	299	3	imperative	imperative	ADJ
easat-7828	299	4	that	that	SCONJ
easat-7828	299	5	businesses	business	NOUN
easat-7828	299	6	effectively	effectively	ADV
easat-7828	299	7	manage	manage	VERB
easat-7828	299	8	these	these	DET
easat-7828	299	9	challenges	challenge	NOUN
easat-7828	299	10	if	if	SCONJ
easat-7828	299	11	they	they	PRON
easat-7828	299	12	wish	wish	VERB
easat-7828	299	13	to	to	ADP
easat-7828	299	14	531	531	NUM
easat-7828	299	15	edelweiss	edelweiss	PROPN
easat-7828	299	16	applied	apply	VERB
easat-7828	299	17	science	science	NOUN
easat-7828	299	18	and	and	CCONJ
easat-7828	299	19	technology	technology	NOUN
easat-7828	299	20	issn	issn	PROPN
easat-7828	299	21	:	:	PUNCT
easat-7828	299	22	2576	2576	NUM
easat-7828	299	23	-	-	SYM
easat-7828	299	24	8484	8484	NUM
easat-7828	299	25	vol	vol	NOUN
easat-7828	299	26	.	.	PROPN
easat-7828	300	1	9	9	NUM
easat-7828	300	2	,	,	PUNCT
easat-7828	300	3	no	no	INTJ
easat-7828	300	4	.	.	NOUN
easat-7828	300	5	6	6	NUM
easat-7828	300	6	:	:	PUNCT
easat-7828	300	7	521	521	NUM
easat-7828	300	8	-	-	SYM
easat-7828	300	9	536	536	NUM
easat-7828	300	10	,	,	PUNCT
easat-7828	300	11	2025	2025	NUM
easat-7828	300	12	doi	doi	NOUN
easat-7828	300	13	:	:	PUNCT
easat-7828	300	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	300	15	©	©	NOUN
easat-7828	300	16	2025	2025	NUM
easat-7828	300	17	by	by	ADP
easat-7828	300	18	the	the	DET
easat-7828	300	19	authors	author	NOUN
easat-7828	300	20	;	;	PUNCT
easat-7828	300	21	licensee	licensee	PROPN
easat-7828	300	22	learning	learning	NOUN
easat-7828	300	23	gate	gate	NOUN
easat-7828	300	24	maintain	maintain	VERB
easat-7828	300	25	the	the	DET
easat-7828	300	26	confidence	confidence	NOUN
easat-7828	300	27	and	and	CCONJ
easat-7828	300	28	welfare	welfare	NOUN
easat-7828	300	29	of	of	ADP
easat-7828	300	30	their	their	PRON
easat-7828	300	31	customers	customer	NOUN
easat-7828	300	32	while	while	SCONJ
easat-7828	300	33	capitalising	capitalise	VERB
easat-7828	300	34	on	on	ADP
easat-7828	300	35	the	the	DET
easat-7828	300	36	benefits	benefit	NOUN
easat-7828	300	37	of	of	ADP
easat-7828	300	38	social	social	ADJ
easat-7828	300	39	media	medium	NOUN
easat-7828	300	40	engagement	engagement	NOUN
easat-7828	300	41	.	.	PUNCT
easat-7828	301	1	3.10	3.10	NUM
easat-7828	301	2	.	.	PUNCT
easat-7828	302	1	reliability	reliability	NOUN
easat-7828	302	2	analysis	analysis	NOUN
easat-7828	302	3	the	the	DET
easat-7828	302	4	study	study	NOUN
easat-7828	302	5	employed	employ	VERB
easat-7828	302	6	ms	ms	PROPN
easat-7828	302	7	-	-	PUNCT
easat-7828	302	8	excel	excel	NOUN
easat-7828	302	9	cronbach	cronbach	NOUN
easat-7828	302	10	's	's	PART
easat-7828	302	11	alpha	alpha	NOUN
easat-7828	302	12	as	as	SCONJ
easat-7828	302	13	it	it	PRON
easat-7828	302	14	is	be	AUX
easat-7828	302	15	a	a	DET
easat-7828	302	16	widely	widely	ADV
easat-7828	302	17	utilised	utilise	VERB
easat-7828	302	18	metric	metric	NOUN
easat-7828	302	19	for	for	ADP
easat-7828	302	20	assessing	assess	VERB
easat-7828	302	21	the	the	DET
easat-7828	302	22	internal	internal	ADJ
easat-7828	302	23	consistency	consistency	NOUN
easat-7828	302	24	(	(	PUNCT
easat-7828	302	25	reliability	reliability	NOUN
easat-7828	302	26	)	)	PUNCT
easat-7828	302	27	of	of	ADP
easat-7828	302	28	scale	scale	NOUN
easat-7828	302	29	scores	score	NOUN
easat-7828	302	30	.	.	PUNCT
easat-7828	303	1	the	the	DET
easat-7828	303	2	test	test	NOUN
easat-7828	303	3	for	for	ADP
easat-7828	303	4	reliability	reliability	NOUN
easat-7828	303	5	is	be	AUX
easat-7828	303	6	detailed	detail	VERB
easat-7828	303	7	in	in	ADP
easat-7828	303	8	table	table	NOUN
easat-7828	303	9	1	1	NUM
easat-7828	303	10	.	.	PUNCT
easat-7828	304	1	all	all	PRON
easat-7828	304	2	of	of	ADP
easat-7828	304	3	the	the	DET
easat-7828	304	4	alpha	alpha	ADJ
easat-7828	304	5	values	value	NOUN
easat-7828	304	6	in	in	ADP
easat-7828	304	7	the	the	DET
easat-7828	304	8	table	table	NOUN
easat-7828	304	9	,	,	PUNCT
easat-7828	304	10	which	which	PRON
easat-7828	304	11	range	range	VERB
easat-7828	304	12	from	from	ADP
easat-7828	304	13	0.353568	0.353568	NUM
easat-7828	304	14	to	to	ADP
easat-7828	304	15	0.545909	0.545909	NUM
easat-7828	304	16	,	,	PUNCT
easat-7828	304	17	exceed	exceed	VERB
easat-7828	304	18	the	the	DET
easat-7828	304	19	widely	widely	ADV
easat-7828	304	20	accepted	accept	VERB
easat-7828	304	21	threshold	threshold	NOUN
easat-7828	304	22	of	of	ADP
easat-7828	304	23	0.35	0.35	NUM
easat-7828	304	24	for	for	ADP
easat-7828	304	25	acceptable	acceptable	ADJ
easat-7828	304	26	dependability	dependability	NOUN
easat-7828	304	27	.	.	PUNCT
easat-7828	305	1	at	at	ADP
easat-7828	305	2	0.636401	0.636401	NUM
easat-7828	305	3	,	,	PUNCT
easat-7828	305	4	the	the	DET
easat-7828	305	5	construct	construct	NOUN
easat-7828	305	6	denoting	denote	VERB
easat-7828	305	7	"	"	PUNCT
easat-7828	305	8	use	use	NOUN
easat-7828	305	9	of	of	ADP
easat-7828	305	10	social	social	ADJ
easat-7828	305	11	media	medium	NOUN
easat-7828	305	12	"	"	PUNCT
easat-7828	305	13	possesses	possess	VERB
easat-7828	305	14	the	the	DET
easat-7828	305	15	highest	high	ADJ
easat-7828	305	16	alpha	alpha	NOUN
easat-7828	305	17	value	value	NOUN
easat-7828	305	18	.	.	PUNCT
easat-7828	306	1	this	this	PRON
easat-7828	306	2	indicates	indicate	VERB
easat-7828	306	3	that	that	SCONJ
easat-7828	306	4	this	this	PRON
easat-7828	306	5	is	be	AUX
easat-7828	306	6	the	the	DET
easat-7828	306	7	most	most	ADV
easat-7828	306	8	internally	internally	ADV
easat-7828	306	9	consistent	consistent	ADJ
easat-7828	306	10	construction	construction	NOUN
easat-7828	306	11	among	among	ADP
easat-7828	306	12	those	those	PRON
easat-7828	306	13	that	that	PRON
easat-7828	306	14	were	be	AUX
easat-7828	306	15	tested	test	VERB
easat-7828	306	16	.	.	PUNCT
easat-7828	307	1	table	table	NOUN
easat-7828	307	2	1	1	NUM
easat-7828	307	3	.	.	PUNCT
easat-7828	307	4	reliability	reliability	NOUN
easat-7828	307	5	test	test	NOUN
easat-7828	307	6	outcomes	outcome	NOUN
easat-7828	307	7	.	.	PUNCT
easat-7828	308	1	constructs	construct	VERB
easat-7828	308	2	number	number	NOUN
easat-7828	308	3	of	of	ADP
easat-7828	308	4	items	item	NOUN
easat-7828	308	5	alpha	alpha	VERB
easat-7828	308	6	independent	independent	ADJ
easat-7828	308	7	variable	variable	NOUN
easat-7828	308	8	:	:	PUNCT
easat-7828	308	9	social	social	ADJ
easat-7828	308	10	media	medium	NOUN
easat-7828	308	11	marketing	marketing	NOUN
easat-7828	308	12	1	1	NUM
easat-7828	308	13	.	.	PUNCT
easat-7828	308	14	trust	trust	NOUN
easat-7828	308	15	in	in	ADP
easat-7828	308	16	information	information	NOUN
easat-7828	308	17	5	5	NUM
easat-7828	308	18	0.508549	0.508549	NUM
easat-7828	308	19	2	2	NUM
easat-7828	308	20	.	.	PUNCT
easat-7828	309	1	privacy	privacy	NOUN
easat-7828	309	2	concerns	concern	NOUN
easat-7828	309	3	3	3	NUM
easat-7828	309	4	0.475706	0.475706	NUM
easat-7828	309	5	3	3	NUM
easat-7828	309	6	.	.	PUNCT
easat-7828	309	7	perception	perception	NOUN
easat-7828	309	8	of	of	ADP
easat-7828	309	9	dependability	dependability	NOUN
easat-7828	309	10	4	4	NUM
easat-7828	309	11	0.411579	0.411579	NUM
easat-7828	309	12	4	4	NUM
easat-7828	309	13	.	.	PUNCT
easat-7828	309	14	social	social	ADJ
easat-7828	309	15	media	medium	NOUN
easat-7828	309	16	security	security	NOUN
easat-7828	309	17	3	3	NUM
easat-7828	309	18	0.353368	0.353368	NUM
easat-7828	309	19	5	5	NUM
easat-7828	309	20	.	.	PUNCT
easat-7828	309	21	social	social	ADJ
easat-7828	309	22	media	medium	NOUN
easat-7828	309	23	usage	usage	NOUN
easat-7828	309	24	6	6	NUM
easat-7828	309	25	0.636401	0.636401	NUM
easat-7828	309	26	dependent	dependent	ADJ
easat-7828	309	27	variable	variable	NOUN
easat-7828	309	28	:	:	PUNCT
easat-7828	309	29	customer	customer	NOUN
easat-7828	309	30	participation	participation	NOUN
easat-7828	309	31	6	6	NUM
easat-7828	309	32	.	.	PUNCT
easat-7828	310	1	participation	participation	NOUN
easat-7828	310	2	6	6	NUM
easat-7828	310	3	0.499793	0.499793	NUM
easat-7828	310	4	7	7	NUM
easat-7828	310	5	.	.	PUNCT
easat-7828	311	1	contentment	contentment	NOUN
easat-7828	311	2	4	4	NUM
easat-7828	311	3	0.353568	0.353568	NUM
easat-7828	311	4	8	8	NUM
easat-7828	311	5	.	.	PUNCT
easat-7828	312	1	dedication	dedication	NOUN
easat-7828	312	2	7	7	NUM
easat-7828	312	3	0.476696	0.476696	NUM
easat-7828	312	4	9	9	NUM
easat-7828	312	5	.	.	PUNCT
easat-7828	312	6	conviction	conviction	NOUN
easat-7828	312	7	5	5	NUM
easat-7828	312	8	0.545909	0.545909	NUM
easat-7828	312	9	3.11	3.11	NUM
easat-7828	312	10	.	.	PUNCT
easat-7828	313	1	correlation	correlation	NOUN
easat-7828	313	2	analysis	analysis	NOUN
easat-7828	314	1	the	the	DET
easat-7828	314	2	study	study	NOUN
easat-7828	314	3	aimed	aim	VERB
easat-7828	314	4	at	at	ADP
easat-7828	314	5	examining	examine	VERB
easat-7828	314	6	the	the	DET
easat-7828	314	7	correlation	correlation	NOUN
easat-7828	314	8	between	between	ADP
easat-7828	314	9	social	social	ADJ
easat-7828	314	10	media	medium	NOUN
easat-7828	314	11	marketing	marketing	NOUN
easat-7828	314	12	content	content	NOUN
easat-7828	314	13	and	and	CCONJ
easat-7828	314	14	consumer	consumer	NOUN
easat-7828	314	15	engagement	engagement	NOUN
easat-7828	314	16	;	;	PUNCT
easat-7828	314	17	the	the	DET
easat-7828	314	18	outcomes	outcome	NOUN
easat-7828	314	19	are	be	AUX
easat-7828	314	20	summarised	summarise	VERB
easat-7828	314	21	in	in	ADP
easat-7828	314	22	table	table	NOUN
easat-7828	314	23	2	2	NUM
easat-7828	314	24	.	.	PUNCT
easat-7828	314	25	table	table	NOUN
easat-7828	314	26	2	2	NUM
easat-7828	314	27	.	.	PUNCT
easat-7828	314	28	correlation	correlation	NOUN
easat-7828	314	29	.	.	PUNCT
easat-7828	315	1	social	social	ADJ
easat-7828	315	2	media	medium	NOUN
easat-7828	315	3	marketing	marketing	NOUN
easat-7828	315	4	(	(	PUNCT
easat-7828	315	5	content	content	NOUN
easat-7828	315	6	)	)	PUNCT
easat-7828	315	7	customer	customer	NOUN
easat-7828	315	8	engagement	engagement	NOUN
easat-7828	315	9	social	social	ADJ
easat-7828	315	10	media	medium	NOUN
easat-7828	315	11	marketing	marketing	NOUN
easat-7828	315	12	(	(	PUNCT
easat-7828	315	13	content	content	NOUN
easat-7828	315	14	)	)	PUNCT
easat-7828	315	15	pearson	pearson	NOUN
easat-7828	315	16	correlation	correlation	NOUN
easat-7828	315	17	1	1	NUM
easat-7828	315	18	0.441	0.441	NUM
easat-7828	315	19	*	*	PUNCT
easat-7828	315	20	*	*	NOUN
easat-7828	315	21	sig	sig	X
easat-7828	315	22	.	.	PUNCT
easat-7828	316	1	(	(	PUNCT
easat-7828	316	2	2	2	NUM
easat-7828	316	3	-	-	PUNCT
easat-7828	316	4	tailed	tailed	ADJ
easat-7828	316	5	)	)	PUNCT
easat-7828	316	6	0	0	NUM
easat-7828	317	1	n	n	CCONJ
easat-7828	317	2	75	75	NUM
easat-7828	317	3	75	75	NUM
easat-7828	317	4	customer	customer	NOUN
easat-7828	317	5	engagement	engagement	NOUN
easat-7828	317	6	pearson	pearson	NOUN
easat-7828	317	7	correlation	correlation	NOUN
easat-7828	317	8	0.441	0.441	NUM
easat-7828	317	9	*	*	SYM
easat-7828	317	10	*	*	PROPN
easat-7828	317	11	1	1	NUM
easat-7828	317	12	sig	sig	NOUN
easat-7828	317	13	.	.	PUNCT
easat-7828	318	1	(	(	PUNCT
easat-7828	318	2	2	2	NUM
easat-7828	318	3	-	-	PUNCT
easat-7828	318	4	tailed	tailed	ADJ
easat-7828	318	5	)	)	PUNCT
easat-7828	318	6	0.000	0.000	NUM
easat-7828	319	1	n	n	PRON
easat-7828	319	2	75	75	NUM
easat-7828	319	3	75	75	NUM
easat-7828	319	4	note	note	NOUN
easat-7828	319	5	:	:	PUNCT
easat-7828	319	6	*	*	PUNCT
easat-7828	319	7	*	*	NOUN
easat-7828	319	8	.	.	PUNCT
easat-7828	320	1	correlation	correlation	NOUN
easat-7828	320	2	is	be	AUX
easat-7828	320	3	significant	significant	ADJ
easat-7828	320	4	at	at	ADP
easat-7828	320	5	the	the	DET
easat-7828	320	6	0.01	0.01	NUM
easat-7828	320	7	level	level	NOUN
easat-7828	320	8	(	(	PUNCT
easat-7828	320	9	2	2	NUM
easat-7828	320	10	-	-	PUNCT
easat-7828	320	11	tailed	tail	VERB
easat-7828	320	12	)	)	PUNCT
easat-7828	320	13	.	.	PUNCT
easat-7828	321	1	the	the	DET
easat-7828	321	2	statistically	statistically	ADV
easat-7828	321	3	significant	significant	ADJ
easat-7828	321	4	correlation	correlation	NOUN
easat-7828	321	5	coefficients	coefficient	NOUN
easat-7828	321	6	(	(	PUNCT
easat-7828	321	7	at	at	ADP
easat-7828	321	8	least	least	ADV
easat-7828	321	9	0.05	0.05	NUM
easat-7828	321	10	)	)	PUNCT
easat-7828	321	11	show	show	VERB
easat-7828	321	12	that	that	SCONJ
easat-7828	321	13	the	the	DET
easat-7828	321	14	dependent	dependent	ADJ
easat-7828	321	15	and	and	CCONJ
easat-7828	321	16	independent	independent	ADJ
easat-7828	321	17	variables	variable	NOUN
easat-7828	321	18	are	be	AUX
easat-7828	321	19	moderately	moderately	ADV
easat-7828	321	20	and	and	CCONJ
easat-7828	321	21	favourably	favourably	ADV
easat-7828	321	22	related	relate	VERB
easat-7828	321	23	,	,	PUNCT
easat-7828	321	24	confirming	confirm	VERB
easat-7828	321	25	the	the	DET
easat-7828	321	26	hypothesis	hypothesis	NOUN
easat-7828	321	27	of	of	ADP
easat-7828	321	28	their	their	PRON
easat-7828	321	29	positive	positive	ADJ
easat-7828	321	30	association	association	NOUN
easat-7828	321	31	.	.	PUNCT
easat-7828	322	1	3.12	3.12	NUM
easat-7828	322	2	.	.	PUNCT
easat-7828	323	1	the	the	DET
easat-7828	323	2	hypothesis	hypothesis	NOUN
easat-7828	323	3	is	be	AUX
easat-7828	323	4	examined	examine	VERB
easat-7828	323	5	using	use	VERB
easat-7828	323	6	regression	regression	NOUN
easat-7828	323	7	analysis	analysis	NOUN
easat-7828	323	8	in	in	ADP
easat-7828	323	9	addition	addition	NOUN
easat-7828	323	10	,	,	PUNCT
easat-7828	323	11	the	the	DET
easat-7828	323	12	inquiry	inquiry	NOUN
easat-7828	323	13	used	use	VERB
easat-7828	323	14	the	the	DET
easat-7828	323	15	analysis	analysis	NOUN
easat-7828	323	16	of	of	ADP
easat-7828	323	17	variance	variance	NOUN
easat-7828	323	18	(	(	PUNCT
easat-7828	323	19	anova	anova	PROPN
easat-7828	323	20	)	)	PUNCT
easat-7828	323	21	to	to	PART
easat-7828	323	22	evaluate	evaluate	VERB
easat-7828	323	23	the	the	DET
easat-7828	323	24	hypothesis	hypothesis	NOUN
easat-7828	323	25	.	.	PUNCT
easat-7828	324	1	the	the	DET
easat-7828	324	2	dependent	dependent	ADJ
easat-7828	324	3	variable	variable	NOUN
easat-7828	324	4	of	of	ADP
easat-7828	324	5	the	the	DET
easat-7828	324	6	research	research	NOUN
easat-7828	324	7	is	be	AUX
easat-7828	324	8	the	the	DET
easat-7828	324	9	aggregate	aggregate	NOUN
easat-7828	324	10	of	of	ADP
easat-7828	324	11	the	the	DET
easat-7828	324	12	mean	mean	ADJ
easat-7828	324	13	values	value	NOUN
easat-7828	324	14	of	of	ADP
easat-7828	324	15	interest	interest	NOUN
easat-7828	324	16	,	,	PUNCT
easat-7828	324	17	commitment	commitment	NOUN
easat-7828	324	18	,	,	PUNCT
easat-7828	324	19	trust	trust	NOUN
easat-7828	324	20	,	,	PUNCT
easat-7828	324	21	and	and	CCONJ
easat-7828	324	22	satisfaction	satisfaction	NOUN
easat-7828	324	23	.	.	PUNCT
easat-7828	325	1	to	to	PART
easat-7828	325	2	determine	determine	VERB
easat-7828	325	3	whether	whether	SCONJ
easat-7828	325	4	there	there	PRON
easat-7828	325	5	is	be	VERB
easat-7828	325	6	a	a	DET
easat-7828	325	7	notable	notable	ADJ
easat-7828	325	8	difference	difference	NOUN
easat-7828	325	9	between	between	ADP
easat-7828	325	10	categories	category	NOUN
easat-7828	325	11	of	of	ADP
easat-7828	325	12	specified	specified	ADJ
easat-7828	325	13	variables	variable	NOUN
easat-7828	325	14	,	,	PUNCT
easat-7828	325	15	an	an	DET
easat-7828	325	16	analysis	analysis	NOUN
easat-7828	325	17	of	of	ADP
easat-7828	325	18	variance	variance	NOUN
easat-7828	325	19	(	(	PUNCT
easat-7828	325	20	anova	anova	PROPN
easat-7828	325	21	)	)	PUNCT
easat-7828	325	22	is	be	AUX
easat-7828	325	23	conducted	conduct	VERB
easat-7828	325	24	.	.	PUNCT
easat-7828	326	1	below	below	ADV
easat-7828	326	2	is	be	AUX
easat-7828	326	3	a	a	DET
easat-7828	326	4	compilation	compilation	NOUN
easat-7828	326	5	of	of	ADP
easat-7828	326	6	the	the	DET
easat-7828	326	7	test	test	NOUN
easat-7828	326	8	results	result	NOUN
easat-7828	326	9	obtained	obtain	VERB
easat-7828	326	10	from	from	ADP
easat-7828	326	11	the	the	DET
easat-7828	326	12	main	main	ADJ
easat-7828	326	13	data	datum	NOUN
easat-7828	326	14	gathered	gather	VERB
easat-7828	326	15	for	for	ADP
easat-7828	326	16	the	the	DET
easat-7828	326	17	research	research	NOUN
easat-7828	326	18	.	.	PUNCT
easat-7828	327	1	532	532	NUM
easat-7828	327	2	edelweiss	edelweiss	PROPN
easat-7828	327	3	applied	apply	VERB
easat-7828	327	4	science	science	NOUN
easat-7828	327	5	and	and	CCONJ
easat-7828	327	6	technology	technology	NOUN
easat-7828	327	7	issn	issn	PROPN
easat-7828	327	8	:	:	PUNCT
easat-7828	327	9	2576	2576	NUM
easat-7828	327	10	-	-	SYM
easat-7828	327	11	8484	8484	NUM
easat-7828	327	12	vol	vol	NOUN
easat-7828	327	13	.	.	PROPN
easat-7828	328	1	9	9	NUM
easat-7828	328	2	,	,	PUNCT
easat-7828	328	3	no	no	INTJ
easat-7828	328	4	.	.	NOUN
easat-7828	328	5	6	6	NUM
easat-7828	328	6	:	:	PUNCT
easat-7828	328	7	521	521	NUM
easat-7828	328	8	-	-	SYM
easat-7828	328	9	536	536	NUM
easat-7828	328	10	,	,	PUNCT
easat-7828	328	11	2025	2025	NUM
easat-7828	328	12	doi	doi	NOUN
easat-7828	328	13	:	:	PUNCT
easat-7828	328	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	328	15	©	©	NOUN
easat-7828	328	16	2025	2025	NUM
easat-7828	328	17	by	by	ADP
easat-7828	328	18	the	the	DET
easat-7828	328	19	authors	author	NOUN
easat-7828	328	20	;	;	PUNCT
easat-7828	329	1	licensee	licensee	PROPN
easat-7828	329	2	learning	learn	VERB
easat-7828	329	3	gate	gate	NOUN
easat-7828	329	4	table	table	NOUN
easat-7828	329	5	3	3	NUM
easat-7828	329	6	.	.	PUNCT
easat-7828	329	7	anova	anova	PROPN
easat-7828	329	8	.	.	PUNCT
easat-7828	329	9	model	model	PROPN
easat-7828	329	10	sum	sum	NOUN
easat-7828	329	11	of	of	ADP
easat-7828	329	12	squares	square	NOUN
easat-7828	329	13	df	df	PROPN
easat-7828	329	14	mean	mean	PROPN
easat-7828	329	15	square	square	PROPN
easat-7828	329	16	f	f	PROPN
easat-7828	329	17	sig	sig	PROPN
easat-7828	329	18	.	.	PROPN
easat-7828	330	1	1	1	X
easat-7828	330	2	.	.	X
easat-7828	330	3	regression	regression	VERB
easat-7828	330	4	41.17788	41.17788	NUM
easat-7828	330	5	1	1	NUM
easat-7828	330	6	41.17788	41.17788	NUM
easat-7828	330	7	30.50651	30.50651	NUM
easat-7828	330	8	0.000	0.000	NUM
easat-7828	330	9	residual	residual	ADJ
easat-7828	330	10	9.853586	9.853586	NUM
easat-7828	330	11	73	73	NUM
easat-7828	330	12	0.134981	0.134981	NUM
easat-7828	330	13	total	total	NOUN
easat-7828	330	14	51.03147	51.03147	NUM
easat-7828	330	15	74	74	NUM
easat-7828	330	16	a.	a.	NOUN
easat-7828	330	17	predictors	predictor	NOUN
easat-7828	330	18	:	:	PUNCT
easat-7828	330	19	(	(	PUNCT
easat-7828	330	20	constant	constant	ADJ
easat-7828	330	21	)	)	PUNCT
easat-7828	330	22	,	,	PUNCT
easat-7828	330	23	social	social	ADJ
easat-7828	330	24	media	media	NOUN
easat-7828	330	25	marketing	marketing	NOUN
easat-7828	330	26	(	(	PUNCT
easat-7828	330	27	content	content	NOUN
easat-7828	330	28	)	)	PUNCT
easat-7828	330	29	b.	b.	PROPN
easat-7828	331	1	dependent	dependent	ADJ
easat-7828	331	2	variable	variable	NOUN
easat-7828	331	3	:	:	PUNCT
easat-7828	331	4	customer	customer	NOUN
easat-7828	331	5	engagement	engagement	NOUN
easat-7828	331	6	the	the	DET
easat-7828	331	7	f	f	NOUN
easat-7828	331	8	-	-	PUNCT
easat-7828	331	9	ratio	ratio	NOUN
easat-7828	331	10	is	be	AUX
easat-7828	331	11	computed	compute	VERB
easat-7828	331	12	by	by	ADP
easat-7828	331	13	dividing	divide	VERB
easat-7828	331	14	two	two	NUM
easat-7828	331	15	mean	mean	ADJ
easat-7828	331	16	square	square	ADJ
easat-7828	331	17	values	value	NOUN
easat-7828	331	18	.	.	PUNCT
easat-7828	332	1	typically	typically	ADV
easat-7828	332	2	,	,	PUNCT
easat-7828	332	3	when	when	SCONJ
easat-7828	332	4	the	the	DET
easat-7828	332	5	null	null	ADJ
easat-7828	332	6	hypothesis	hypothesis	NOUN
easat-7828	332	7	is	be	AUX
easat-7828	332	8	valid	valid	ADJ
easat-7828	332	9	,	,	PUNCT
easat-7828	332	10	the	the	DET
easat-7828	332	11	'	'	PUNCT
easat-7828	332	12	f	f	X
easat-7828	332	13	'	'	PUNCT
easat-7828	332	14	ratio	ratio	NOUN
easat-7828	332	15	tends	tend	VERB
easat-7828	332	16	to	to	PART
easat-7828	332	17	converge	converge	VERB
easat-7828	332	18	towards	towards	ADP
easat-7828	332	19	1.0	1.0	NUM
easat-7828	332	20	.	.	PUNCT
easat-7828	333	1	on	on	ADP
easat-7828	333	2	the	the	DET
easat-7828	333	3	other	other	ADJ
easat-7828	333	4	hand	hand	NOUN
easat-7828	333	5	,	,	PUNCT
easat-7828	333	6	a	a	DET
easat-7828	333	7	high	high	ADJ
easat-7828	333	8	f	f	NOUN
easat-7828	333	9	-	-	PUNCT
easat-7828	333	10	ratio	ratio	NOUN
easat-7828	333	11	indicates	indicate	VERB
easat-7828	333	12	that	that	SCONJ
easat-7828	333	13	the	the	DET
easat-7828	333	14	spread	spread	NOUN
easat-7828	333	15	of	of	ADP
easat-7828	333	16	differences	difference	NOUN
easat-7828	333	17	between	between	ADP
easat-7828	333	18	the	the	DET
easat-7828	333	19	means	mean	NOUN
easat-7828	333	20	of	of	ADP
easat-7828	333	21	different	different	ADJ
easat-7828	333	22	groups	group	NOUN
easat-7828	333	23	is	be	AUX
easat-7828	333	24	more	more	ADJ
easat-7828	333	25	than	than	ADP
easat-7828	333	26	what	what	PRON
easat-7828	333	27	would	would	AUX
easat-7828	333	28	be	be	AUX
easat-7828	333	29	expected	expect	VERB
easat-7828	333	30	due	due	ADP
easat-7828	333	31	to	to	ADP
easat-7828	333	32	chance	chance	NOUN
easat-7828	333	33	.	.	PUNCT
easat-7828	334	1	the	the	DET
easat-7828	334	2	above	above	ADJ
easat-7828	334	3	result	result	NOUN
easat-7828	334	4	shows	show	VERB
easat-7828	334	5	that	that	SCONJ
easat-7828	334	6	the	the	DET
easat-7828	334	7	f	f	NOUN
easat-7828	334	8	-	-	PUNCT
easat-7828	334	9	value	value	NOUN
easat-7828	334	10	of	of	ADP
easat-7828	334	11	30.50651	30.50651	NUM
easat-7828	334	12	,	,	PUNCT
easat-7828	334	13	with	with	ADP
easat-7828	334	14	144	144	NUM
easat-7828	334	15	degrees	degree	NOUN
easat-7828	334	16	of	of	ADP
easat-7828	334	17	freedom	freedom	NOUN
easat-7828	334	18	(	(	PUNCT
easat-7828	334	19	df	df	PROPN
easat-7828	334	20	)	)	PUNCT
easat-7828	334	21	and	and	CCONJ
easat-7828	334	22	5	5	NUM
easat-7828	334	23	degrees	degree	NOUN
easat-7828	334	24	of	of	ADP
easat-7828	334	25	freedom	freedom	NOUN
easat-7828	334	26	(	(	PUNCT
easat-7828	334	27	df	df	PROPN
easat-7828	334	28	)	)	PUNCT
easat-7828	334	29	,	,	PUNCT
easat-7828	334	30	has	have	VERB
easat-7828	334	31	a	a	DET
easat-7828	334	32	probability	probability	NOUN
easat-7828	334	33	of	of	ADP
easat-7828	334	34	occurring	occur	VERB
easat-7828	334	35	by	by	ADP
easat-7828	334	36	chance	chance	NOUN
easat-7828	334	37	solely	solely	ADV
easat-7828	334	38	that	that	PRON
easat-7828	334	39	is	be	AUX
easat-7828	334	40	less	less	ADJ
easat-7828	334	41	than	than	ADP
easat-7828	334	42	0.001	0.001	NUM
easat-7828	334	43	%	%	NOUN
easat-7828	334	44	(	(	PUNCT
easat-7828	334	45	f=30.50651	f=30.50651	NOUN
easat-7828	334	46	,	,	PUNCT
easat-7828	334	47	p<0.0001	p<0.0001	NOUN
easat-7828	334	48	)	)	PUNCT
easat-7828	334	49	.	.	PUNCT
easat-7828	335	1	utilising	utilise	VERB
easat-7828	335	2	the	the	DET
easat-7828	335	3	model	model	NOUN
easat-7828	335	4	summary	summary	NOUN
easat-7828	335	5	,	,	PUNCT
easat-7828	335	6	one	one	PRON
easat-7828	335	7	can	can	AUX
easat-7828	335	8	examine	examine	VERB
easat-7828	335	9	the	the	DET
easat-7828	335	10	r	r	NOUN
easat-7828	335	11	and	and	CCONJ
easat-7828	335	12	r	r	NOUN
easat-7828	335	13	-	-	PUNCT
easat-7828	335	14	squared	square	VERB
easat-7828	335	15	values	value	NOUN
easat-7828	335	16	subsequent	subsequent	ADJ
easat-7828	335	17	to	to	ADP
easat-7828	335	18	the	the	DET
easat-7828	335	19	anova	anova	PROPN
easat-7828	335	20	.	.	PUNCT
easat-7828	335	21	table	table	NOUN
easat-7828	335	22	4	4	NUM
easat-7828	335	23	.	.	PUNCT
easat-7828	335	24	model	model	NOUN
easat-7828	335	25	summary	summary	NOUN
easat-7828	335	26	.	.	PUNCT
easat-7828	336	1	model	model	NOUN
easat-7828	336	2	r	r	NOUN
easat-7828	336	3	r	r	NOUN
easat-7828	336	4	square	square	ADJ
easat-7828	336	5	adjusted	adjust	VERB
easat-7828	336	6	square	square	ADJ
easat-7828	336	7	std	std	NOUN
easat-7828	336	8	.	.	PUNCT
easat-7828	336	9	error	error	NOUN
easat-7828	336	10	of	of	ADP
easat-7828	336	11	the	the	DET
easat-7828	336	12	estimate	estimate	NOUN
easat-7828	336	13	1	1	NUM
easat-7828	336	14	0.898	0.898	NUM
easat-7828	336	15	0.806	0.806	NUM
easat-7828	336	16	0.804	0.804	NUM
easat-7828	336	17	0.367397	0.367397	NUM
easat-7828	336	18	note	note	NOUN
easat-7828	336	19	:	:	PUNCT
easat-7828	336	20	a.	a.	NOUN
easat-7828	336	21	predictors	predictor	NOUN
easat-7828	336	22	:	:	PUNCT
easat-7828	336	23	(	(	PUNCT
easat-7828	336	24	constant	constant	ADJ
easat-7828	336	25	)	)	PUNCT
easat-7828	336	26	,	,	PUNCT
easat-7828	336	27	social	social	ADJ
easat-7828	336	28	media	media	NOUN
easat-7828	336	29	marketing	marketing	NOUN
easat-7828	336	30	(	(	PUNCT
easat-7828	336	31	content	content	NOUN
easat-7828	336	32	)	)	PUNCT
easat-7828	336	33	.	.	PUNCT
easat-7828	337	1	b.	b.	PROPN
easat-7828	338	1	dependent	dependent	ADJ
easat-7828	338	2	variable	variable	NOUN
easat-7828	338	3	:	:	PUNCT
easat-7828	338	4	customer	customer	NOUN
easat-7828	338	5	engagement	engagement	NOUN
easat-7828	338	6	.	.	PUNCT
easat-7828	339	1	the	the	DET
easat-7828	339	2	r	r	NOUN
easat-7828	339	3	-	-	PUNCT
easat-7828	339	4	value	value	NOUN
easat-7828	339	5	,	,	PUNCT
easat-7828	339	6	which	which	PRON
easat-7828	339	7	measures	measure	VERB
easat-7828	339	8	the	the	DET
easat-7828	339	9	strength	strength	NOUN
easat-7828	339	10	of	of	ADP
easat-7828	339	11	direct	direct	ADJ
easat-7828	339	12	connection	connection	NOUN
easat-7828	339	13	,	,	PUNCT
easat-7828	339	14	ranges	range	VERB
easat-7828	339	15	from	from	ADP
easat-7828	339	16	0.898	0.898	NUM
easat-7828	339	17	%	%	NOUN
easat-7828	339	18	to	to	PART
easat-7828	339	19	89	89	NUM
easat-7828	339	20	%	%	NOUN
easat-7828	339	21	,	,	PUNCT
easat-7828	339	22	indicating	indicate	VERB
easat-7828	339	23	a	a	DET
easat-7828	339	24	modest	modest	ADJ
easat-7828	339	25	level	level	NOUN
easat-7828	339	26	of	of	ADP
easat-7828	339	27	linkage	linkage	NOUN
easat-7828	339	28	.	.	PUNCT
easat-7828	340	1	the	the	DET
easat-7828	340	2	r	r	NOUN
easat-7828	340	3	-	-	PUNCT
easat-7828	340	4	square	square	ADJ
easat-7828	340	5	value	value	NOUN
easat-7828	340	6	is	be	AUX
easat-7828	340	7	the	the	DET
easat-7828	340	8	percentage	percentage	NOUN
easat-7828	340	9	of	of	ADP
easat-7828	340	10	the	the	DET
easat-7828	340	11	overall	overall	ADJ
easat-7828	340	12	variation	variation	NOUN
easat-7828	340	13	in	in	ADP
easat-7828	340	14	the	the	DET
easat-7828	340	15	dependent	dependent	ADJ
easat-7828	340	16	variable	variable	NOUN
easat-7828	340	17	(	(	PUNCT
easat-7828	340	18	customer	customer	NOUN
easat-7828	340	19	engagement	engagement	NOUN
easat-7828	340	20	)	)	PUNCT
easat-7828	340	21	that	that	PRON
easat-7828	340	22	can	can	AUX
easat-7828	340	23	be	be	AUX
easat-7828	340	24	accounted	account	VERB
easat-7828	340	25	for	for	ADP
easat-7828	340	26	by	by	ADP
easat-7828	340	27	the	the	DET
easat-7828	340	28	content	content	NOUN
easat-7828	340	29	of	of	ADP
easat-7828	340	30	social	social	ADJ
easat-7828	340	31	media	medium	NOUN
easat-7828	340	32	marketing	marketing	NOUN
easat-7828	340	33	.	.	PUNCT
easat-7828	341	1	a	a	DET
easat-7828	341	2	significant	significant	ADJ
easat-7828	341	3	proportion	proportion	NOUN
easat-7828	341	4	of	of	ADP
easat-7828	341	5	internet	internet	NOUN
easat-7828	341	6	users	user	NOUN
easat-7828	341	7	may	may	AUX
easat-7828	341	8	be	be	AUX
easat-7828	341	9	attributed	attribute	VERB
easat-7828	341	10	to	to	ADP
easat-7828	341	11	this	this	DET
easat-7828	341	12	situation	situation	NOUN
easat-7828	341	13	,	,	PUNCT
easat-7828	341	14	indicating	indicate	VERB
easat-7828	341	15	a	a	DET
easat-7828	341	16	considerable	considerable	ADJ
easat-7828	341	17	level	level	NOUN
easat-7828	341	18	of	of	ADP
easat-7828	341	19	appropriateness	appropriateness	NOUN
easat-7828	341	20	.	.	PUNCT
easat-7828	342	1	customer	customer	NOUN
easat-7828	342	2	engagement	engagement	NOUN
easat-7828	342	3	,	,	PUNCT
easat-7828	342	4	on	on	ADP
easat-7828	342	5	the	the	DET
easat-7828	342	6	other	other	ADJ
easat-7828	342	7	hand	hand	NOUN
easat-7828	342	8	,	,	PUNCT
easat-7828	342	9	is	be	AUX
easat-7828	342	10	a	a	DET
easat-7828	342	11	psychological	psychological	ADJ
easat-7828	342	12	occurrence	occurrence	NOUN
easat-7828	342	13	centred	centre	VERB
easat-7828	342	14	on	on	ADP
easat-7828	342	15	the	the	DET
easat-7828	342	16	emotional	emotional	ADJ
easat-7828	342	17	connection	connection	NOUN
easat-7828	342	18	between	between	ADP
easat-7828	342	19	a	a	DET
easat-7828	342	20	person	person	NOUN
easat-7828	342	21	and	and	CCONJ
easat-7828	342	22	a	a	DET
easat-7828	342	23	firm	firm	NOUN
easat-7828	342	24	.	.	PUNCT
easat-7828	343	1	4	4	X
easat-7828	343	2	.	.	X
easat-7828	343	3	findings	finding	VERB
easat-7828	343	4	significant	significant	ADJ
easat-7828	343	5	academic	academic	ADJ
easat-7828	343	6	focus	focus	NOUN
easat-7828	343	7	has	have	AUX
easat-7828	343	8	been	be	AUX
easat-7828	343	9	dedicated	dedicate	VERB
easat-7828	343	10	to	to	ADP
easat-7828	343	11	analysing	analyse	VERB
easat-7828	343	12	the	the	DET
easat-7828	343	13	influence	influence	NOUN
easat-7828	343	14	and	and	CCONJ
easat-7828	343	15	substance	substance	NOUN
easat-7828	343	16	of	of	ADP
easat-7828	343	17	social	social	ADJ
easat-7828	343	18	media	medium	NOUN
easat-7828	343	19	from	from	ADP
easat-7828	343	20	the	the	DET
easat-7828	343	21	early	early	ADJ
easat-7828	343	22	2000s	2000s	NUM
easat-7828	343	23	.	.	PUNCT
easat-7828	344	1	nevertheless	nevertheless	ADV
easat-7828	344	2	,	,	PUNCT
easat-7828	344	3	there	there	PRON
easat-7828	344	4	have	have	AUX
easat-7828	344	5	been	be	AUX
easat-7828	344	6	just	just	ADV
easat-7828	344	7	a	a	DET
easat-7828	344	8	few	few	ADJ
easat-7828	344	9	research	research	NOUN
easat-7828	344	10	conducted	conduct	VERB
easat-7828	344	11	on	on	ADP
easat-7828	344	12	the	the	DET
easat-7828	344	13	correlation	correlation	NOUN
easat-7828	344	14	between	between	ADP
easat-7828	344	15	customer	customer	NOUN
easat-7828	344	16	online	online	ADJ
easat-7828	344	17	product	product	NOUN
easat-7828	344	18	evaluations	evaluation	NOUN
easat-7828	344	19	,	,	PUNCT
easat-7828	344	20	content	content	NOUN
easat-7828	344	21	,	,	PUNCT
easat-7828	344	22	loyalty	loyalty	NOUN
easat-7828	344	23	,	,	PUNCT
easat-7828	344	24	user	user	NOUN
easat-7828	344	25	-	-	PUNCT
easat-7828	344	26	generated	generate	VERB
easat-7828	344	27	content	content	NOUN
easat-7828	344	28	,	,	PUNCT
easat-7828	344	29	and	and	CCONJ
easat-7828	344	30	consumer	consumer	NOUN
easat-7828	344	31	engagement	engagement	NOUN
easat-7828	344	32	.	.	PUNCT
easat-7828	345	1	the	the	DET
easat-7828	345	2	current	current	ADJ
easat-7828	345	3	body	body	NOUN
easat-7828	345	4	of	of	ADP
easat-7828	345	5	literature	literature	NOUN
easat-7828	345	6	concerning	concern	VERB
easat-7828	345	7	the	the	DET
easat-7828	345	8	correlation	correlation	NOUN
easat-7828	345	9	between	between	ADP
easat-7828	345	10	content	content	NOUN
easat-7828	345	11	relevance	relevance	NOUN
easat-7828	345	12	and	and	CCONJ
easat-7828	345	13	consumer	consumer	NOUN
easat-7828	345	14	engagement	engagement	NOUN
easat-7828	345	15	with	with	ADP
easat-7828	345	16	luxury	luxury	NOUN
easat-7828	345	17	brands	brand	NOUN
easat-7828	345	18	is	be	AUX
easat-7828	345	19	inadequate	inadequate	ADJ
easat-7828	345	20	[	[	X
easat-7828	345	21	29	29	NUM
easat-7828	345	22	]	]	PUNCT
easat-7828	345	23	.	.	PUNCT
easat-7828	346	1	the	the	DET
easat-7828	346	2	regular	regular	ADJ
easat-7828	346	3	mislabelling	mislabelling	NOUN
easat-7828	346	4	of	of	ADP
easat-7828	346	5	consumer	consumer	NOUN
easat-7828	346	6	interaction	interaction	NOUN
easat-7828	346	7	research	research	NOUN
easat-7828	346	8	poses	pose	VERB
easat-7828	346	9	a	a	DET
easat-7828	346	10	significant	significant	ADJ
easat-7828	346	11	obstacle	obstacle	NOUN
easat-7828	346	12	for	for	ADP
easat-7828	346	13	both	both	DET
easat-7828	346	14	scholars	scholar	NOUN
easat-7828	346	15	and	and	CCONJ
easat-7828	346	16	professionals	professional	NOUN
easat-7828	346	17	in	in	ADP
easat-7828	346	18	the	the	DET
easat-7828	346	19	field	field	NOUN
easat-7828	346	20	to	to	PART
easat-7828	346	21	remain	remain	VERB
easat-7828	346	22	updated	update	VERB
easat-7828	346	23	on	on	ADP
easat-7828	346	24	the	the	DET
easat-7828	346	25	latest	late	ADJ
easat-7828	346	26	developments	development	NOUN
easat-7828	346	27	in	in	ADP
easat-7828	346	28	this	this	DET
easat-7828	346	29	domain	domain	NOUN
easat-7828	346	30	.	.	PUNCT
easat-7828	347	1	5	5	X
easat-7828	347	2	.	.	X
easat-7828	347	3	summary	summary	NOUN
easat-7828	347	4	&	&	CCONJ
easat-7828	347	5	conclusion	conclusion	VERB
easat-7828	347	6	the	the	DET
easat-7828	347	7	evident	evident	ADJ
easat-7828	347	8	advantages	advantage	NOUN
easat-7828	347	9	of	of	ADP
easat-7828	347	10	a	a	DET
easat-7828	347	11	company	company	NOUN
easat-7828	347	12	's	's	PART
easat-7828	347	13	products	product	NOUN
easat-7828	347	14	,	,	PUNCT
easat-7828	347	15	services	service	NOUN
easat-7828	347	16	,	,	PUNCT
easat-7828	347	17	brands	brand	NOUN
easat-7828	347	18	,	,	PUNCT
easat-7828	347	19	or	or	CCONJ
easat-7828	347	20	physical	physical	ADJ
easat-7828	347	21	locations	location	NOUN
easat-7828	347	22	are	be	AUX
easat-7828	347	23	evident	evident	ADJ
easat-7828	347	24	,	,	PUNCT
easat-7828	347	25	as	as	SCONJ
easat-7828	347	26	they	they	PRON
easat-7828	347	27	fulfil	fulfil	VERB
easat-7828	347	28	the	the	DET
easat-7828	347	29	requirements	requirement	NOUN
easat-7828	347	30	of	of	ADP
easat-7828	347	31	patrons	patron	NOUN
easat-7828	347	32	and	and	CCONJ
easat-7828	347	33	guests	guest	NOUN
easat-7828	347	34	and	and	CCONJ
easat-7828	347	35	potentially	potentially	ADV
easat-7828	347	36	transform	transform	VERB
easat-7828	347	37	them	they	PRON
easat-7828	347	38	into	into	ADP
easat-7828	347	39	advocates	advocate	NOUN
easat-7828	347	40	.	.	PUNCT
easat-7828	348	1	in	in	ADP
easat-7828	348	2	the	the	DET
easat-7828	348	3	contemporary	contemporary	ADJ
easat-7828	348	4	,	,	PUNCT
easat-7828	348	5	ever	ever	ADV
easat-7828	348	6	-	-	PUNCT
easat-7828	348	7	changing	change	VERB
easat-7828	348	8	marketing	marketing	NOUN
easat-7828	348	9	landscape	landscape	NOUN
easat-7828	348	10	,	,	PUNCT
easat-7828	348	11	the	the	DET
easat-7828	348	12	significance	significance	NOUN
easat-7828	348	13	of	of	ADP
easat-7828	348	14	consumer	consumer	NOUN
easat-7828	348	15	engagement	engagement	NOUN
easat-7828	348	16	and	and	CCONJ
easat-7828	348	17	social	social	ADJ
easat-7828	348	18	media	medium	NOUN
easat-7828	348	19	content	content	NOUN
easat-7828	348	20	can	can	AUX
easat-7828	348	21	not	not	PART
easat-7828	348	22	be	be	AUX
easat-7828	348	23	overstated	overstate	VERB
easat-7828	348	24	.	.	PUNCT
easat-7828	349	1	these	these	DET
easat-7828	349	2	two	two	NUM
easat-7828	349	3	components	component	NOUN
easat-7828	349	4	establish	establish	VERB
easat-7828	349	5	the	the	DET
easat-7828	349	6	foundation	foundation	NOUN
easat-7828	349	7	for	for	ADP
easat-7828	349	8	successful	successful	ADJ
easat-7828	349	9	marketing	marketing	NOUN
easat-7828	349	10	campaigns	campaign	NOUN
easat-7828	349	11	when	when	SCONJ
easat-7828	349	12	combined	combine	VERB
easat-7828	349	13	.	.	PUNCT
easat-7828	350	1	organisations	organisation	NOUN
easat-7828	350	2	have	have	VERB
easat-7828	350	3	the	the	DET
easat-7828	350	4	potential	potential	NOUN
easat-7828	350	5	to	to	PART
easat-7828	350	6	effectively	effectively	ADV
easat-7828	350	7	captivate	captivate	VERB
easat-7828	350	8	their	their	PRON
easat-7828	350	9	intended	intend	VERB
easat-7828	350	10	demographic	demographic	ADJ
easat-7828	350	11	and	and	CCONJ
easat-7828	350	12	foster	foster	ADJ
easat-7828	350	13	enduring	endure	VERB
easat-7828	350	14	relationships	relationship	NOUN
easat-7828	350	15	that	that	PRON
easat-7828	350	16	not	not	PART
easat-7828	350	17	only	only	ADV
easat-7828	350	18	bolster	bolster	VERB
easat-7828	350	19	brand	brand	NOUN
easat-7828	350	20	allegiance	allegiance	NOUN
easat-7828	350	21	but	but	CCONJ
easat-7828	350	22	also	also	ADV
easat-7828	350	23	contribute	contribute	VERB
easat-7828	350	24	to	to	ADP
easat-7828	350	25	the	the	DET
easat-7828	350	26	company	company	NOUN
easat-7828	350	27	's	's	PART
easat-7828	350	28	expansion	expansion	NOUN
easat-7828	350	29	by	by	ADP
easat-7828	350	30	capitalising	capitalise	VERB
easat-7828	350	31	on	on	ADP
easat-7828	350	32	the	the	DET
easat-7828	350	33	capabilities	capability	NOUN
easat-7828	350	34	of	of	ADP
easat-7828	350	35	social	social	ADJ
easat-7828	350	36	media	medium	NOUN
easat-7828	350	37	platforms	platform	NOUN
easat-7828	350	38	.	.	PUNCT
easat-7828	351	1	to	to	PART
easat-7828	351	2	attain	attain	VERB
easat-7828	351	3	marketing	marketing	NOUN
easat-7828	351	4	success	success	NOUN
easat-7828	351	5	,	,	PUNCT
easat-7828	351	6	this	this	DET
easat-7828	351	7	study	study	NOUN
easat-7828	351	8	will	will	AUX
easat-7828	351	9	investigate	investigate	VERB
easat-7828	351	10	strategies	strategy	NOUN
easat-7828	351	11	that	that	PRON
easat-7828	351	12	organisations	organisation	VERB
easat-7828	351	13	533	533	NUM
easat-7828	351	14	edelweiss	edelweiss	PROPN
easat-7828	351	15	applied	apply	VERB
easat-7828	351	16	science	science	NOUN
easat-7828	351	17	and	and	CCONJ
easat-7828	351	18	technology	technology	NOUN
easat-7828	351	19	issn	issn	PROPN
easat-7828	351	20	:	:	PUNCT
easat-7828	351	21	2576	2576	NUM
easat-7828	351	22	-	-	SYM
easat-7828	351	23	8484	8484	NUM
easat-7828	351	24	vol	vol	NOUN
easat-7828	351	25	.	.	PROPN
easat-7828	352	1	9	9	NUM
easat-7828	352	2	,	,	PUNCT
easat-7828	352	3	no	no	INTJ
easat-7828	352	4	.	.	NOUN
easat-7828	352	5	6	6	NUM
easat-7828	352	6	:	:	PUNCT
easat-7828	352	7	521	521	NUM
easat-7828	352	8	-	-	SYM
easat-7828	352	9	536	536	NUM
easat-7828	352	10	,	,	PUNCT
easat-7828	352	11	2025	2025	NUM
easat-7828	352	12	doi	doi	NOUN
easat-7828	352	13	:	:	PUNCT
easat-7828	352	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	352	15	©	©	NOUN
easat-7828	352	16	2025	2025	NUM
easat-7828	352	17	by	by	ADP
easat-7828	352	18	the	the	DET
easat-7828	352	19	authors	author	NOUN
easat-7828	352	20	;	;	PUNCT
easat-7828	352	21	licensee	licensee	PROPN
easat-7828	352	22	learning	learning	NOUN
easat-7828	352	23	gate	gate	NOUN
easat-7828	352	24	can	can	AUX
easat-7828	352	25	employ	employ	VERB
easat-7828	352	26	to	to	PART
easat-7828	352	27	maximise	maximise	VERB
easat-7828	352	28	the	the	DET
easat-7828	352	29	symbiotic	symbiotic	ADJ
easat-7828	352	30	relationship	relationship	NOUN
easat-7828	352	31	between	between	ADP
easat-7828	352	32	consumer	consumer	NOUN
easat-7828	352	33	engagement	engagement	NOUN
easat-7828	352	34	and	and	CCONJ
easat-7828	352	35	social	social	ADJ
easat-7828	352	36	media	medium	NOUN
easat-7828	352	37	content	content	NOUN
easat-7828	352	38	.	.	PUNCT
easat-7828	353	1	in	in	ADP
easat-7828	353	2	the	the	DET
easat-7828	353	3	dynamic	dynamic	ADJ
easat-7828	353	4	contemporary	contemporary	PROPN
easat-7828	353	5	business	business	NOUN
easat-7828	353	6	environment	environment	NOUN
easat-7828	353	7	,	,	PUNCT
easat-7828	353	8	it	it	PRON
easat-7828	353	9	is	be	AUX
easat-7828	353	10	imperative	imperative	ADJ
easat-7828	353	11	for	for	SCONJ
easat-7828	353	12	organisations	organisation	NOUN
easat-7828	353	13	to	to	PART
easat-7828	353	14	produce	produce	VERB
easat-7828	353	15	compelling	compelling	ADJ
easat-7828	353	16	and	and	CCONJ
easat-7828	353	17	pertinent	pertinent	ADJ
easat-7828	353	18	content	content	NOUN
easat-7828	353	19	that	that	PRON
easat-7828	353	20	evokes	evoke	VERB
easat-7828	353	21	a	a	DET
easat-7828	353	22	strong	strong	ADJ
easat-7828	353	23	emotional	emotional	ADJ
easat-7828	353	24	response	response	NOUN
easat-7828	353	25	from	from	ADP
easat-7828	353	26	their	their	PRON
easat-7828	353	27	stakeholders	stakeholder	NOUN
easat-7828	353	28	.	.	PUNCT
easat-7828	354	1	organisations	organisation	NOUN
easat-7828	354	2	can	can	AUX
easat-7828	354	3	engage	engage	VERB
easat-7828	354	4	and	and	CCONJ
easat-7828	354	5	retain	retain	VERB
easat-7828	354	6	their	their	PRON
easat-7828	354	7	target	target	NOUN
easat-7828	354	8	audience	audience	NOUN
easat-7828	354	9	's	's	PART
easat-7828	354	10	interest	interest	NOUN
easat-7828	354	11	through	through	ADP
easat-7828	354	12	the	the	DET
easat-7828	354	13	implementation	implementation	NOUN
easat-7828	354	14	of	of	ADP
easat-7828	354	15	diverse	diverse	ADJ
easat-7828	354	16	content	content	NOUN
easat-7828	354	17	formats	format	NOUN
easat-7828	354	18	.	.	PUNCT
easat-7828	355	1	moreover	moreover	ADV
easat-7828	355	2	,	,	PUNCT
easat-7828	355	3	the	the	DET
easat-7828	355	4	implementation	implementation	NOUN
easat-7828	355	5	of	of	ADP
easat-7828	355	6	data	data	NOUN
easat-7828	355	7	-	-	PUNCT
easat-7828	355	8	driven	drive	VERB
easat-7828	355	9	strategies	strategy	NOUN
easat-7828	355	10	empowers	empower	VERB
easat-7828	355	11	organisations	organisation	NOUN
easat-7828	355	12	to	to	PART
easat-7828	355	13	optimise	optimise	VERB
easat-7828	355	14	their	their	PRON
easat-7828	355	15	content	content	NOUN
easat-7828	355	16	,	,	PUNCT
easat-7828	355	17	thereby	thereby	ADV
easat-7828	355	18	enhancing	enhance	VERB
easat-7828	355	19	audience	audience	NOUN
easat-7828	355	20	engagement	engagement	NOUN
easat-7828	355	21	and	and	CCONJ
easat-7828	355	22	attaining	attain	VERB
easat-7828	355	23	optimal	optimal	ADJ
easat-7828	355	24	results	result	NOUN
easat-7828	355	25	.	.	PUNCT
easat-7828	356	1	it	it	PRON
easat-7828	356	2	is	be	AUX
easat-7828	356	3	essential	essential	ADJ
easat-7828	356	4	to	to	PART
easat-7828	356	5	implement	implement	VERB
easat-7828	356	6	these	these	DET
easat-7828	356	7	strategies	strategy	NOUN
easat-7828	356	8	in	in	ADP
easat-7828	356	9	order	order	NOUN
easat-7828	356	10	to	to	PART
easat-7828	356	11	succeed	succeed	VERB
easat-7828	356	12	in	in	ADP
easat-7828	356	13	the	the	DET
easat-7828	356	14	fast	fast	ADV
easat-7828	356	15	-	-	PUNCT
easat-7828	356	16	paced	pace	VERB
easat-7828	356	17	and	and	CCONJ
easat-7828	356	18	competitive	competitive	ADJ
easat-7828	356	19	market	market	NOUN
easat-7828	356	20	of	of	ADP
easat-7828	356	21	today	today	NOUN
easat-7828	356	22	.	.	PUNCT
easat-7828	357	1	in	in	ADP
easat-7828	357	2	the	the	DET
easat-7828	357	3	contemporary	contemporary	PROPN
easat-7828	357	4	digital	digital	PROPN
easat-7828	357	5	era	era	NOUN
easat-7828	357	6	,	,	PUNCT
easat-7828	357	7	organisations	organisation	NOUN
easat-7828	357	8	possess	possess	VERB
easat-7828	357	9	a	a	DET
easat-7828	357	10	unique	unique	ADJ
easat-7828	357	11	opportunity	opportunity	NOUN
easat-7828	357	12	to	to	PART
easat-7828	357	13	harness	harness	VERB
easat-7828	357	14	the	the	DET
easat-7828	357	15	immense	immense	ADJ
easat-7828	357	16	potential	potential	NOUN
easat-7828	357	17	of	of	ADP
easat-7828	357	18	social	social	ADJ
easat-7828	357	19	media	medium	NOUN
easat-7828	357	20	platforms	platform	NOUN
easat-7828	357	21	for	for	ADP
easat-7828	357	22	the	the	DET
easat-7828	357	23	purpose	purpose	NOUN
easat-7828	357	24	of	of	ADP
easat-7828	357	25	fostering	foster	VERB
easat-7828	357	26	authentic	authentic	ADJ
easat-7828	357	27	communities	community	NOUN
easat-7828	357	28	,	,	PUNCT
easat-7828	357	29	scrutinising	scrutinise	VERB
easat-7828	357	30	critical	critical	ADJ
easat-7828	357	31	data	datum	NOUN
easat-7828	357	32	,	,	PUNCT
easat-7828	357	33	and	and	CCONJ
easat-7828	357	34	addressing	address	VERB
easat-7828	357	35	ethical	ethical	ADJ
easat-7828	357	36	dilemmas	dilemma	NOUN
easat-7828	357	37	.	.	PUNCT
easat-7828	358	1	by	by	ADP
easat-7828	358	2	implementing	implement	VERB
easat-7828	358	3	intelligent	intelligent	ADJ
easat-7828	358	4	initiatives	initiative	NOUN
easat-7828	358	5	,	,	PUNCT
easat-7828	358	6	businesses	business	NOUN
easat-7828	358	7	can	can	AUX
easat-7828	358	8	foster	foster	VERB
easat-7828	358	9	genuine	genuine	ADJ
easat-7828	358	10	connections	connection	NOUN
easat-7828	358	11	with	with	ADP
easat-7828	358	12	their	their	PRON
easat-7828	358	13	customers	customer	NOUN
easat-7828	358	14	,	,	PUNCT
easat-7828	358	15	thereby	thereby	ADV
easat-7828	358	16	promoting	promote	VERB
easat-7828	358	17	loyalty	loyalty	NOUN
easat-7828	358	18	and	and	CCONJ
easat-7828	358	19	accelerating	accelerate	VERB
easat-7828	358	20	expansion	expansion	NOUN
easat-7828	358	21	in	in	ADP
easat-7828	358	22	the	the	DET
easat-7828	358	23	dynamic	dynamic	ADJ
easat-7828	358	24	digital	digital	ADJ
easat-7828	358	25	marketplace	marketplace	NOUN
easat-7828	358	26	.	.	PUNCT
easat-7828	359	1	6	6	X
easat-7828	359	2	.	.	X
easat-7828	359	3	limitations	limitation	NOUN
easat-7828	359	4	we	we	PRON
easat-7828	359	5	may	may	AUX
easat-7828	359	6	further	far	ADV
easat-7828	359	7	assert	assert	VERB
easat-7828	359	8	,	,	PUNCT
easat-7828	359	9	based	base	VERB
easat-7828	359	10	on	on	ADP
easat-7828	359	11	our	our	PRON
easat-7828	359	12	findings	finding	NOUN
easat-7828	359	13	,	,	PUNCT
easat-7828	359	14	that	that	SCONJ
easat-7828	359	15	notwithstanding	notwithstanding	ADP
easat-7828	359	16	our	our	PRON
easat-7828	359	17	utmost	utmost	ADJ
easat-7828	359	18	endeavours	endeavour	NOUN
easat-7828	359	19	,	,	PUNCT
easat-7828	359	20	the	the	DET
easat-7828	359	21	frameworks	framework	NOUN
easat-7828	359	22	we	we	PRON
easat-7828	359	23	endeavoured	endeavour	VERB
easat-7828	359	24	to	to	PART
easat-7828	359	25	develop	develop	VERB
easat-7828	359	26	for	for	ADP
easat-7828	359	27	enthusiastic	enthusiastic	ADJ
easat-7828	359	28	researchers	researcher	NOUN
easat-7828	359	29	possessed	possess	VERB
easat-7828	359	30	notable	notable	ADJ
easat-7828	359	31	constraints	constraint	NOUN
easat-7828	359	32	.	.	PUNCT
easat-7828	360	1	some	some	PRON
easat-7828	360	2	of	of	ADP
easat-7828	360	3	these	these	PRON
easat-7828	360	4	might	might	AUX
easat-7828	360	5	be	be	AUX
easat-7828	360	6	particularly	particularly	ADV
easat-7828	360	7	pointed	point	VERB
easat-7828	360	8	:	:	PUNCT
easat-7828	360	9	▪	▪	NOUN
easat-7828	360	10	the	the	DET
easat-7828	360	11	variables	variable	NOUN
easat-7828	360	12	described	describe	VERB
easat-7828	360	13	in	in	ADP
easat-7828	360	14	the	the	DET
easat-7828	360	15	conceptual	conceptual	ADJ
easat-7828	360	16	frameworks	framework	NOUN
easat-7828	360	17	need	need	VERB
easat-7828	360	18	to	to	PART
easat-7828	360	19	be	be	AUX
easat-7828	360	20	supported	support	VERB
easat-7828	360	21	,	,	PUNCT
easat-7828	360	22	justified	justify	VERB
easat-7828	360	23	,	,	PUNCT
easat-7828	360	24	and	and	CCONJ
easat-7828	360	25	drawn	draw	VERB
easat-7828	360	26	importance	importance	NOUN
easat-7828	360	27	to	to	ADP
easat-7828	360	28	using	use	VERB
easat-7828	360	29	relevant	relevant	ADJ
easat-7828	360	30	theories	theory	NOUN
easat-7828	360	31	,	,	PUNCT
easat-7828	360	32	models	model	NOUN
easat-7828	360	33	,	,	PUNCT
easat-7828	360	34	and	and	CCONJ
easat-7828	360	35	testing	test	VERB
easat-7828	360	36	the	the	DET
easat-7828	360	37	model	model	NOUN
easat-7828	360	38	fit	fit	ADJ
easat-7828	360	39	with	with	ADP
easat-7828	360	40	proper	proper	ADJ
easat-7828	360	41	statistical	statistical	ADJ
easat-7828	360	42	tools	tool	NOUN
easat-7828	360	43	and	and	CCONJ
easat-7828	360	44	procedures	procedure	NOUN
easat-7828	360	45	.	.	PUNCT
easat-7828	361	1	▪	▪	NOUN
easat-7828	361	2	the	the	DET
easat-7828	361	3	validity	validity	NOUN
easat-7828	361	4	and	and	CCONJ
easat-7828	361	5	suitability	suitability	NOUN
easat-7828	361	6	of	of	ADP
easat-7828	361	7	the	the	DET
easat-7828	361	8	frameworks	framework	NOUN
easat-7828	361	9	for	for	ADP
easat-7828	361	10	the	the	DET
easat-7828	361	11	study	study	NOUN
easat-7828	361	12	at	at	ADP
easat-7828	361	13	hand	hand	NOUN
easat-7828	361	14	must	must	AUX
easat-7828	361	15	be	be	AUX
easat-7828	361	16	verified	verify	VERB
easat-7828	361	17	.	.	PUNCT
easat-7828	362	1	▪	▪	ADJ
easat-7828	362	2	time	time	NOUN
easat-7828	362	3	is	be	AUX
easat-7828	362	4	another	another	DET
easat-7828	362	5	restriction	restriction	NOUN
easat-7828	362	6	that	that	PRON
easat-7828	362	7	was	be	AUX
easat-7828	362	8	encountered	encounter	VERB
easat-7828	362	9	by	by	ADP
easat-7828	362	10	the	the	DET
easat-7828	362	11	authors	author	NOUN
easat-7828	362	12	▪	▪	ADJ
easat-7828	362	13	expenses	expense	NOUN
easat-7828	362	14	and	and	CCONJ
easat-7828	362	15	extrapolating	extrapolate	VERB
easat-7828	362	16	results	result	NOUN
easat-7828	362	17	from	from	ADP
easat-7828	362	18	the	the	DET
easat-7828	362	19	reviews	review	NOUN
easat-7828	362	20	the	the	DET
easat-7828	362	21	writers	writer	NOUN
easat-7828	362	22	looked	look	VERB
easat-7828	362	23	at	at	ADP
easat-7828	362	24	might	might	AUX
easat-7828	362	25	potentially	potentially	ADV
easat-7828	362	26	be	be	AUX
easat-7828	362	27	a	a	DET
easat-7828	362	28	major	major	ADJ
easat-7828	362	29	caveat	caveat	NOUN
easat-7828	362	30	.	.	PUNCT
easat-7828	363	1	7	7	X
easat-7828	363	2	.	.	X
easat-7828	363	3	scope	scope	NOUN
easat-7828	363	4	for	for	ADP
easat-7828	363	5	further	further	ADJ
easat-7828	363	6	research	research	NOUN
easat-7828	363	7	the	the	DET
easat-7828	363	8	research	research	NOUN
easat-7828	363	9	points	point	NOUN
easat-7828	363	10	outlined	outline	VERB
easat-7828	363	11	below	below	ADV
easat-7828	363	12	can	can	AUX
easat-7828	363	13	provide	provide	VERB
easat-7828	363	14	a	a	DET
easat-7828	363	15	foundation	foundation	NOUN
easat-7828	363	16	for	for	ADP
easat-7828	363	17	undertaking	undertake	VERB
easat-7828	363	18	comprehensive	comprehensive	ADJ
easat-7828	363	19	studies	study	NOUN
easat-7828	363	20	and	and	CCONJ
easat-7828	363	21	analyses	analysis	NOUN
easat-7828	363	22	on	on	ADP
easat-7828	363	23	how	how	SCONJ
easat-7828	363	24	social	social	ADJ
easat-7828	363	25	media	medium	NOUN
easat-7828	363	26	content	content	NOUN
easat-7828	363	27	influences	influence	VERB
easat-7828	363	28	consumer	consumer	NOUN
easat-7828	363	29	engagement	engagement	NOUN
easat-7828	363	30	.	.	PUNCT
easat-7828	364	1	scholars	scholar	NOUN
easat-7828	364	2	are	be	AUX
easat-7828	364	3	empowered	empower	VERB
easat-7828	364	4	to	to	PART
easat-7828	364	5	concentrate	concentrate	VERB
easat-7828	364	6	on	on	ADP
easat-7828	364	7	certain	certain	ADJ
easat-7828	364	8	subjects	subject	NOUN
easat-7828	364	9	that	that	PRON
easat-7828	364	10	align	align	VERB
easat-7828	364	11	with	with	ADP
easat-7828	364	12	their	their	PRON
easat-7828	364	13	objectives	objective	NOUN
easat-7828	364	14	and	and	CCONJ
easat-7828	364	15	areas	area	NOUN
easat-7828	364	16	of	of	ADP
easat-7828	364	17	interest	interest	NOUN
easat-7828	364	18	,	,	PUNCT
easat-7828	364	19	therefore	therefore	ADV
easat-7828	364	20	making	make	VERB
easat-7828	364	21	a	a	DET
easat-7828	364	22	valuable	valuable	ADJ
easat-7828	364	23	contribution	contribution	NOUN
easat-7828	364	24	to	to	ADP
easat-7828	364	25	the	the	DET
easat-7828	364	26	expanding	expand	VERB
easat-7828	364	27	corpus	corpus	NOUN
easat-7828	364	28	of	of	ADP
easat-7828	364	29	knowledge	knowledge	NOUN
easat-7828	364	30	within	within	ADP
easat-7828	364	31	this	this	DET
easat-7828	364	32	field	field	NOUN
easat-7828	364	33	.	.	PUNCT
easat-7828	365	1	•	•	NUM
easat-7828	365	2	explore	explore	VERB
easat-7828	365	3	the	the	DET
easat-7828	365	4	effects	effect	NOUN
easat-7828	365	5	of	of	ADP
easat-7828	365	6	various	various	ADJ
easat-7828	365	7	forms	form	NOUN
easat-7828	365	8	of	of	ADP
easat-7828	365	9	content	content	NOUN
easat-7828	365	10	on	on	ADP
easat-7828	365	11	customer	customer	NOUN
easat-7828	365	12	interaction	interaction	NOUN
easat-7828	365	13	,	,	PUNCT
easat-7828	365	14	including	include	VERB
easat-7828	365	15	but	but	CCONJ
easat-7828	365	16	not	not	PART
easat-7828	365	17	limited	limit	VERB
easat-7828	365	18	to	to	ADP
easat-7828	365	19	emoji	emoji	PROPN
easat-7828	365	20	’s	’s	PART
easat-7828	365	21	,	,	PUNCT
easat-7828	365	22	text	text	NOUN
easat-7828	365	23	,	,	PUNCT
easat-7828	365	24	reviews	review	NOUN
easat-7828	365	25	,	,	PUNCT
easat-7828	365	26	blogs	blog	NOUN
easat-7828	365	27	,	,	PUNCT
easat-7828	365	28	user	user	NOUN
easat-7828	365	29	-	-	PUNCT
easat-7828	365	30	generated	generate	VERB
easat-7828	365	31	material	material	NOUN
easat-7828	365	32	,	,	PUNCT
easat-7828	365	33	photos	photo	NOUN
easat-7828	365	34	,	,	PUNCT
easat-7828	365	35	videos	video	NOUN
easat-7828	365	36	,	,	PUNCT
easat-7828	365	37	and	and	CCONJ
easat-7828	365	38	infographics	infographic	NOUN
easat-7828	365	39	.	.	PUNCT
easat-7828	366	1	•	•	NUM
easat-7828	366	2	the	the	DET
easat-7828	366	3	factors	factor	NOUN
easat-7828	366	4	that	that	PRON
easat-7828	366	5	impact	impact	VERB
easat-7828	366	6	consumer	consumer	NOUN
easat-7828	366	7	engagement	engagement	NOUN
easat-7828	366	8	with	with	ADP
easat-7828	366	9	social	social	ADJ
easat-7828	366	10	media	medium	NOUN
easat-7828	366	11	content	content	NOUN
easat-7828	366	12	include	include	VERB
easat-7828	366	13	the	the	DET
easat-7828	366	14	influencer	influencer	NOUN
easat-7828	366	15	's	's	PART
easat-7828	366	16	role	role	NOUN
easat-7828	366	17	,	,	PUNCT
easat-7828	366	18	the	the	DET
easat-7828	366	19	social	social	ADJ
easat-7828	366	20	media	medium	NOUN
easat-7828	366	21	platform	platform	NOUN
easat-7828	366	22	,	,	PUNCT
easat-7828	366	23	the	the	DET
easat-7828	366	24	cost	cost	NOUN
easat-7828	366	25	of	of	ADP
easat-7828	366	26	the	the	DET
easat-7828	366	27	content	content	NOUN
easat-7828	366	28	,	,	PUNCT
easat-7828	366	29	and	and	CCONJ
easat-7828	366	30	the	the	DET
easat-7828	366	31	timeliness	timeliness	NOUN
easat-7828	366	32	of	of	ADP
easat-7828	366	33	the	the	DET
easat-7828	366	34	content	content	NOUN
easat-7828	366	35	.	.	PUNCT
easat-7828	367	1	•	•	NUM
easat-7828	367	2	compare	compare	VERB
easat-7828	367	3	the	the	DET
easat-7828	367	4	levels	level	NOUN
easat-7828	367	5	of	of	ADP
easat-7828	367	6	customer	customer	NOUN
easat-7828	367	7	involvement	involvement	NOUN
easat-7828	367	8	prompted	prompt	VERB
easat-7828	367	9	by	by	ADP
easat-7828	367	10	personalised	personalised	ADJ
easat-7828	367	11	and	and	CCONJ
easat-7828	367	12	generic	generic	ADJ
easat-7828	367	13	information	information	NOUN
easat-7828	367	14	and	and	CCONJ
easat-7828	367	15	report	report	VERB
easat-7828	367	16	your	your	PRON
easat-7828	367	17	findings	finding	NOUN
easat-7828	367	18	.	.	PUNCT
easat-7828	368	1	•	•	NUM
easat-7828	368	2	examine	examine	VERB
easat-7828	368	3	the	the	DET
easat-7828	368	4	effect	effect	NOUN
easat-7828	368	5	that	that	PRON
easat-7828	368	6	reviews	review	NOUN
easat-7828	368	7	'	'	PART
easat-7828	368	8	emotional	emotional	ADJ
easat-7828	368	9	tone	tone	NOUN
easat-7828	368	10	has	have	VERB
easat-7828	368	11	on	on	ADP
easat-7828	368	12	reader	reader	NOUN
easat-7828	368	13	participation	participation	NOUN
easat-7828	368	14	.	.	PUNCT
easat-7828	369	1	transparency	transparency	NOUN
easat-7828	369	2	:	:	PUNCT
easat-7828	369	3	the	the	DET
easat-7828	369	4	authors	author	NOUN
easat-7828	369	5	confirm	confirm	VERB
easat-7828	369	6	that	that	SCONJ
easat-7828	369	7	the	the	DET
easat-7828	369	8	manuscript	manuscript	NOUN
easat-7828	369	9	is	be	AUX
easat-7828	369	10	an	an	DET
easat-7828	369	11	honest	honest	ADJ
easat-7828	369	12	,	,	PUNCT
easat-7828	369	13	accurate	accurate	ADJ
easat-7828	369	14	,	,	PUNCT
easat-7828	369	15	and	and	CCONJ
easat-7828	369	16	transparent	transparent	ADJ
easat-7828	369	17	account	account	NOUN
easat-7828	369	18	of	of	ADP
easat-7828	369	19	the	the	DET
easat-7828	369	20	study	study	NOUN
easat-7828	369	21	;	;	PUNCT
easat-7828	369	22	that	that	SCONJ
easat-7828	369	23	no	no	DET
easat-7828	369	24	vital	vital	ADJ
easat-7828	369	25	features	feature	NOUN
easat-7828	369	26	of	of	ADP
easat-7828	369	27	the	the	DET
easat-7828	369	28	study	study	NOUN
easat-7828	369	29	have	have	AUX
easat-7828	369	30	been	be	AUX
easat-7828	369	31	omitted	omit	VERB
easat-7828	369	32	;	;	PUNCT
easat-7828	369	33	and	and	CCONJ
easat-7828	369	34	that	that	SCONJ
easat-7828	369	35	any	any	DET
easat-7828	369	36	discrepancies	discrepancy	NOUN
easat-7828	369	37	from	from	ADP
easat-7828	369	38	the	the	DET
easat-7828	369	39	study	study	NOUN
easat-7828	369	40	as	as	SCONJ
easat-7828	369	41	planned	plan	VERB
easat-7828	369	42	have	have	AUX
easat-7828	369	43	been	be	AUX
easat-7828	369	44	explained	explain	VERB
easat-7828	369	45	.	.	PUNCT
easat-7828	370	1	this	this	DET
easat-7828	370	2	study	study	NOUN
easat-7828	370	3	followed	follow	VERB
easat-7828	370	4	all	all	DET
easat-7828	370	5	ethical	ethical	ADJ
easat-7828	370	6	practices	practice	NOUN
easat-7828	370	7	during	during	ADP
easat-7828	370	8	writing	writing	NOUN
easat-7828	370	9	.	.	PUNCT
easat-7828	371	1	copyright	copyright	NOUN
easat-7828	371	2	:	:	PUNCT
easat-7828	371	3	©	©	PROPN
easat-7828	371	4	2025	2025	NUM
easat-7828	371	5	by	by	ADP
easat-7828	371	6	the	the	DET
easat-7828	371	7	authors	author	NOUN
easat-7828	371	8	.	.	PUNCT
easat-7828	372	1	this	this	DET
easat-7828	372	2	open	open	ADJ
easat-7828	372	3	-	-	PUNCT
easat-7828	372	4	access	access	NOUN
easat-7828	372	5	article	article	NOUN
easat-7828	372	6	is	be	AUX
easat-7828	372	7	distributed	distribute	VERB
easat-7828	372	8	under	under	ADP
easat-7828	372	9	the	the	DET
easat-7828	372	10	terms	term	NOUN
easat-7828	372	11	and	and	CCONJ
easat-7828	372	12	conditions	condition	NOUN
easat-7828	372	13	of	of	ADP
easat-7828	372	14	the	the	DET
easat-7828	372	15	creative	creative	ADJ
easat-7828	372	16	commons	common	NOUN
easat-7828	372	17	attribution	attribution	NOUN
easat-7828	372	18	(	(	PUNCT
easat-7828	372	19	cc	cc	NOUN
easat-7828	372	20	by	by	ADP
easat-7828	372	21	)	)	PUNCT
easat-7828	372	22	license	license	NOUN
easat-7828	372	23	(	(	PUNCT
easat-7828	372	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-7828	372	25	)	)	PUNCT
easat-7828	372	26	.	.	PUNCT
easat-7828	373	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-7828	373	2	534	534	NUM
easat-7828	373	3	edelweiss	edelweiss	PROPN
easat-7828	373	4	applied	apply	VERB
easat-7828	373	5	science	science	NOUN
easat-7828	373	6	and	and	CCONJ
easat-7828	373	7	technology	technology	NOUN
easat-7828	373	8	issn	issn	PROPN
easat-7828	373	9	:	:	PUNCT
easat-7828	373	10	2576	2576	NUM
easat-7828	373	11	-	-	SYM
easat-7828	373	12	8484	8484	NUM
easat-7828	373	13	vol	vol	NOUN
easat-7828	373	14	.	.	PROPN
easat-7828	374	1	9	9	NUM
easat-7828	374	2	,	,	PUNCT
easat-7828	374	3	no	no	INTJ
easat-7828	374	4	.	.	NOUN
easat-7828	374	5	6	6	NUM
easat-7828	374	6	:	:	PUNCT
easat-7828	374	7	521	521	NUM
easat-7828	374	8	-	-	SYM
easat-7828	374	9	536	536	NUM
easat-7828	374	10	,	,	PUNCT
easat-7828	374	11	2025	2025	NUM
easat-7828	374	12	doi	doi	NOUN
easat-7828	374	13	:	:	PUNCT
easat-7828	374	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	374	15	©	©	NOUN
easat-7828	374	16	2025	2025	NUM
easat-7828	374	17	by	by	ADP
easat-7828	374	18	the	the	DET
easat-7828	374	19	authors	author	NOUN
easat-7828	374	20	;	;	PUNCT
easat-7828	374	21	licensee	licensee	PROPN
easat-7828	374	22	learning	learn	VERB
easat-7828	374	23	gate	gate	NOUN
easat-7828	374	24	references	reference	NOUN
easat-7828	374	25	[	[	X
easat-7828	374	26	1	1	NUM
easat-7828	374	27	]	]	X
easat-7828	374	28	d.	d.	PROPN
easat-7828	374	29	chaffey	chaffey	PROPN
easat-7828	374	30	,	,	PUNCT
easat-7828	374	31	f.	f.	PROPN
easat-7828	374	32	ellis	ellis	PROPN
easat-7828	374	33	-	-	PROPN
easat-7828	374	34	chadwick	chadwick	PROPN
easat-7828	374	35	,	,	PUNCT
easat-7828	374	36	k.	k.	PROPN
easat-7828	374	37	johnston	johnston	PROPN
easat-7828	374	38	,	,	PUNCT
easat-7828	374	39	and	and	CCONJ
easat-7828	374	40	r.	r.	PROPN
easat-7828	374	41	mayer	mayer	PROPN
easat-7828	374	42	,	,	PUNCT
easat-7828	374	43	internet	internet	NOUN
easat-7828	374	44	marketing	marketing	NOUN
easat-7828	374	45	:	:	PUNCT
easat-7828	374	46	strategy	strategy	NOUN
easat-7828	374	47	,	,	PUNCT
easat-7828	374	48	implementation	implementation	NOUN
easat-7828	374	49	,	,	PUNCT
easat-7828	374	50	and	and	CCONJ
easat-7828	374	51	practice	practice	NOUN
easat-7828	374	52	,	,	PUNCT
easat-7828	374	53	4th	4th	ADJ
easat-7828	374	54	ed	ed	NOUN
easat-7828	374	55	.	.	PUNCT
easat-7828	374	56	harlow	harlow	PROPN
easat-7828	374	57	,	,	PUNCT
easat-7828	374	58	england	england	PROPN
easat-7828	374	59	:	:	PUNCT
easat-7828	374	60	pearson	pearson	PROPN
easat-7828	374	61	education	education	PROPN
easat-7828	374	62	,	,	PUNCT
easat-7828	374	63	2009	2009	NUM
easat-7828	374	64	.	.	PUNCT
easat-7828	375	1	[	[	X
easat-7828	375	2	2	2	X
easat-7828	375	3	]	]	X
easat-7828	375	4	d.	d.	PROPN
easat-7828	375	5	chaffey	chaffey	PROPN
easat-7828	375	6	and	and	CCONJ
easat-7828	375	7	p.	p.	PROPN
easat-7828	375	8	r.	r.	PROPN
easat-7828	375	9	smith	smith	PROPN
easat-7828	375	10	,	,	PUNCT
easat-7828	375	11	emarketing	emarkete	VERB
easat-7828	375	12	excellence	excellence	NOUN
easat-7828	375	13	:	:	PUNCT
easat-7828	375	14	planning	planning	NOUN
easat-7828	375	15	and	and	CCONJ
easat-7828	375	16	optimizing	optimize	VERB
easat-7828	375	17	your	your	PRON
easat-7828	375	18	digital	digital	ADJ
easat-7828	375	19	marketing	marketing	NOUN
easat-7828	375	20	.	.	PUNCT
easat-7828	376	1	london	london	PROPN
easat-7828	376	2	,	,	PUNCT
easat-7828	376	3	uk	uk	PROPN
easat-7828	376	4	:	:	PUNCT
easat-7828	376	5	routledge	routledge	PROPN
easat-7828	376	6	,	,	PUNCT
easat-7828	376	7	2013	2013	NUM
easat-7828	376	8	.	.	PUNCT
easat-7828	377	1	[	[	X
easat-7828	377	2	3	3	X
easat-7828	377	3	]	]	X
easat-7828	377	4	n.	n.	PROPN
easat-7828	377	5	j.	j.	PROPN
easat-7828	377	6	evans	evans	PROPN
easat-7828	377	7	,	,	PUNCT
easat-7828	377	8	j.	j.	PROPN
easat-7828	377	9	phua	phua	PROPN
easat-7828	377	10	,	,	PUNCT
easat-7828	377	11	j.	j.	PROPN
easat-7828	377	12	lim	lim	PROPN
easat-7828	377	13	,	,	PUNCT
easat-7828	377	14	and	and	CCONJ
easat-7828	377	15	h.	h.	PROPN
easat-7828	377	16	jun	jun	PROPN
easat-7828	377	17	,	,	PUNCT
easat-7828	377	18	"	"	PUNCT
easat-7828	377	19	disclosing	disclose	VERB
easat-7828	377	20	instagram	instagram	PROPN
easat-7828	377	21	influencer	influencer	NOUN
easat-7828	377	22	advertising	advertising	NOUN
easat-7828	377	23	:	:	PUNCT
easat-7828	377	24	the	the	DET
easat-7828	377	25	effects	effect	NOUN
easat-7828	377	26	of	of	ADP
easat-7828	377	27	disclosure	disclosure	NOUN
easat-7828	377	28	language	language	NOUN
easat-7828	377	29	on	on	ADP
easat-7828	377	30	advertising	advertising	NOUN
easat-7828	377	31	recognition	recognition	NOUN
easat-7828	377	32	,	,	PUNCT
easat-7828	377	33	attitudes	attitude	NOUN
easat-7828	377	34	,	,	PUNCT
easat-7828	377	35	and	and	CCONJ
easat-7828	377	36	behavioral	behavioral	ADJ
easat-7828	377	37	intent	intent	NOUN
easat-7828	377	38	,	,	PUNCT
easat-7828	377	39	"	"	PUNCT
easat-7828	377	40	journal	journal	NOUN
easat-7828	377	41	of	of	ADP
easat-7828	377	42	interactive	interactive	ADJ
easat-7828	377	43	advertising	advertising	NOUN
easat-7828	377	44	,	,	PUNCT
easat-7828	377	45	vol	vol	NOUN
easat-7828	377	46	.	.	PROPN
easat-7828	377	47	17	17	NUM
easat-7828	377	48	,	,	PUNCT
easat-7828	377	49	no	no	INTJ
easat-7828	377	50	.	.	NOUN
easat-7828	377	51	2	2	NUM
easat-7828	377	52	,	,	PUNCT
easat-7828	377	53	pp	pp	ADJ
easat-7828	377	54	.	.	PUNCT
easat-7828	378	1	138	138	NUM
easat-7828	378	2	-	-	SYM
easat-7828	378	3	149	149	NUM
easat-7828	378	4	,	,	PUNCT
easat-7828	378	5	2017	2017	NUM
easat-7828	378	6	.	.	PUNCT
easat-7828	378	7	https://doi.org/10.1080/15252019.2017.1366885	https://doi.org/10.1080/15252019.2017.1366885	PUNCT
easat-7828	379	1	[	[	X
easat-7828	379	2	4	4	NUM
easat-7828	379	3	]	]	X
easat-7828	379	4	m.	m.	NOUN
easat-7828	379	5	de	de	PROPN
easat-7828	379	6	veirman	veirman	PROPN
easat-7828	379	7	,	,	PUNCT
easat-7828	379	8	v.	v.	ADP
easat-7828	379	9	cauberghe	cauberghe	ADJ
easat-7828	379	10	,	,	PUNCT
easat-7828	379	11	and	and	CCONJ
easat-7828	379	12	l.	l.	PROPN
easat-7828	379	13	hudders	hudder	NOUN
easat-7828	379	14	,	,	PUNCT
easat-7828	379	15	"	"	PUNCT
easat-7828	379	16	marketing	market	VERB
easat-7828	379	17	through	through	ADP
easat-7828	379	18	instagram	instagram	PROPN
easat-7828	379	19	influencers	influencer	NOUN
easat-7828	379	20	:	:	PUNCT
easat-7828	379	21	the	the	DET
easat-7828	379	22	impact	impact	NOUN
easat-7828	379	23	of	of	ADP
easat-7828	379	24	number	number	NOUN
easat-7828	379	25	of	of	ADP
easat-7828	379	26	followers	follower	NOUN
easat-7828	379	27	and	and	CCONJ
easat-7828	379	28	product	product	NOUN
easat-7828	379	29	divergence	divergence	NOUN
easat-7828	379	30	on	on	ADP
easat-7828	379	31	brand	brand	NOUN
easat-7828	379	32	attitude	attitude	NOUN
easat-7828	379	33	,	,	PUNCT
easat-7828	379	34	"	"	PUNCT
easat-7828	379	35	international	international	ADJ
easat-7828	379	36	journal	journal	NOUN
easat-7828	379	37	of	of	ADP
easat-7828	379	38	advertising	advertising	NOUN
easat-7828	379	39	,	,	PUNCT
easat-7828	379	40	vol	vol	NOUN
easat-7828	379	41	.	.	PROPN
easat-7828	379	42	36	36	NUM
easat-7828	379	43	,	,	PUNCT
easat-7828	379	44	no	no	INTJ
easat-7828	379	45	.	.	NOUN
easat-7828	379	46	5	5	NUM
easat-7828	379	47	,	,	PUNCT
easat-7828	379	48	pp	pp	ADJ
easat-7828	379	49	.	.	PUNCT
easat-7828	380	1	798	798	NUM
easat-7828	380	2	-	-	SYM
easat-7828	380	3	828	828	NUM
easat-7828	380	4	,	,	PUNCT
easat-7828	380	5	2017	2017	NUM
easat-7828	380	6	.	.	PUNCT
easat-7828	381	1	https://doi.org/10.1080/02650487.2017.1348035	https://doi.org/10.1080/02650487.2017.1348035	X
easat-7828	382	1	[	[	X
easat-7828	382	2	5	5	NUM
easat-7828	382	3	]	]	PUNCT
easat-7828	382	4	j.-f	j.-f	NOUN
easat-7828	382	5	.	.	PUNCT
easat-7828	383	1	gräve	gräve	ADJ
easat-7828	383	2	,	,	PUNCT
easat-7828	383	3	"	"	PUNCT
easat-7828	383	4	exploring	explore	VERB
easat-7828	383	5	the	the	DET
easat-7828	383	6	perception	perception	NOUN
easat-7828	383	7	of	of	ADP
easat-7828	383	8	influencers	influencer	NOUN
easat-7828	383	9	vs.	vs.	ADP
easat-7828	383	10	traditional	traditional	ADJ
easat-7828	383	11	celebrities	celebrity	NOUN
easat-7828	383	12	:	:	PUNCT
easat-7828	383	13	are	be	AUX
easat-7828	383	14	social	social	ADJ
easat-7828	383	15	media	medium	NOUN
easat-7828	383	16	stars	star	NOUN
easat-7828	383	17	a	a	DET
easat-7828	383	18	new	new	ADJ
easat-7828	383	19	type	type	NOUN
easat-7828	383	20	of	of	ADP
easat-7828	383	21	endorser	endorser	NOUN
easat-7828	383	22	?	?	PUNCT
easat-7828	383	23	,	,	PUNCT
easat-7828	383	24	"	"	PUNCT
easat-7828	383	25	in	in	ADP
easat-7828	383	26	proceedings	proceeding	NOUN
easat-7828	383	27	of	of	ADP
easat-7828	383	28	the	the	DET
easat-7828	383	29	8th	8th	ADJ
easat-7828	383	30	international	international	ADJ
easat-7828	383	31	conference	conference	NOUN
easat-7828	383	32	on	on	ADP
easat-7828	383	33	social	social	ADJ
easat-7828	383	34	media	medium	NOUN
easat-7828	383	35	&	&	CCONJ
easat-7828	383	36	society	society	NOUN
easat-7828	383	37	,	,	PUNCT
easat-7828	383	38	2017	2017	NUM
easat-7828	383	39	,	,	PUNCT
easat-7828	383	40	pp	pp	ADJ
easat-7828	383	41	.	.	PUNCT
easat-7828	384	1	1	1	NUM
easat-7828	384	2	-	-	SYM
easat-7828	384	3	5	5	NUM
easat-7828	384	4	.	.	PUNCT
easat-7828	385	1	[	[	X
easat-7828	385	2	6	6	NUM
easat-7828	385	3	]	]	X
easat-7828	385	4	y.	y.	PROPN
easat-7828	385	5	shan	shan	PROPN
easat-7828	385	6	,	,	PUNCT
easat-7828	385	7	k.-j	k.-j	PROPN
easat-7828	385	8	.	.	PUNCT
easat-7828	386	1	chen	chen	PROPN
easat-7828	386	2	,	,	PUNCT
easat-7828	386	3	and	and	CCONJ
easat-7828	386	4	j.-s	j.-	NOUN
easat-7828	386	5	.	.	PUNCT
easat-7828	387	1	lin	lin	PROPN
easat-7828	387	2	,	,	PUNCT
easat-7828	387	3	"	"	PUNCT
easat-7828	387	4	when	when	SCONJ
easat-7828	387	5	social	social	ADJ
easat-7828	387	6	media	media	NOUN
easat-7828	387	7	influencers	influencer	NOUN
easat-7828	387	8	endorse	endorse	VERB
easat-7828	387	9	brands	brand	NOUN
easat-7828	387	10	:	:	PUNCT
easat-7828	387	11	the	the	DET
easat-7828	387	12	effects	effect	NOUN
easat-7828	387	13	of	of	ADP
easat-7828	387	14	self	self	NOUN
easat-7828	387	15	-	-	PUNCT
easat-7828	387	16	influencer	influencer	NOUN
easat-7828	387	17	congruence	congruence	NOUN
easat-7828	387	18	,	,	PUNCT
easat-7828	387	19	parasocial	parasocial	ADJ
easat-7828	387	20	identification	identification	NOUN
easat-7828	387	21	,	,	PUNCT
easat-7828	387	22	and	and	CCONJ
easat-7828	387	23	perceived	perceive	VERB
easat-7828	387	24	endorser	endorser	NOUN
easat-7828	387	25	motive	motive	NOUN
easat-7828	387	26	,	,	PUNCT
easat-7828	387	27	"	"	PUNCT
easat-7828	387	28	international	international	ADJ
easat-7828	387	29	journal	journal	NOUN
easat-7828	387	30	of	of	ADP
easat-7828	387	31	advertising	advertising	NOUN
easat-7828	387	32	,	,	PUNCT
easat-7828	387	33	vol	vol	NOUN
easat-7828	387	34	.	.	PROPN
easat-7828	387	35	39	39	NUM
easat-7828	387	36	,	,	PUNCT
easat-7828	387	37	no	no	INTJ
easat-7828	387	38	.	.	NOUN
easat-7828	387	39	5	5	NUM
easat-7828	387	40	,	,	PUNCT
easat-7828	387	41	pp	pp	ADJ
easat-7828	387	42	.	.	PUNCT
easat-7828	388	1	590	590	NUM
easat-7828	388	2	-	-	SYM
easat-7828	388	3	610	610	NUM
easat-7828	388	4	,	,	PUNCT
easat-7828	388	5	2020	2020	NUM
easat-7828	388	6	.	.	PUNCT
easat-7828	389	1	[	[	X
easat-7828	389	2	7	7	X
easat-7828	389	3	]	]	X
easat-7828	389	4	c.	c.	PROPN
easat-7828	389	5	abidin	abidin	PROPN
easat-7828	389	6	,	,	PUNCT
easat-7828	389	7	"	"	PUNCT
easat-7828	389	8	communicative	communicative	ADJ
easat-7828	389	9	intimacies	intimacy	NOUN
easat-7828	389	10	:	:	PUNCT
easat-7828	389	11	influencers	influencer	NOUN
easat-7828	389	12	and	and	CCONJ
easat-7828	389	13	percieved	percieved	ADJ
easat-7828	389	14	interconnectedness	interconnectedness	NOUN
easat-7828	389	15	,	,	PUNCT
easat-7828	389	16	"	"	PUNCT
easat-7828	389	17	ada	ada	PROPN
easat-7828	389	18	:	:	PUNCT
easat-7828	389	19	a	a	DET
easat-7828	389	20	journal	journal	NOUN
easat-7828	389	21	of	of	ADP
easat-7828	389	22	new	new	ADJ
easat-7828	389	23	media	medium	NOUN
easat-7828	389	24	,	,	PUNCT
easat-7828	389	25	vol	vol	NOUN
easat-7828	389	26	.	.	PROPN
easat-7828	389	27	8	8	NUM
easat-7828	389	28	,	,	PUNCT
easat-7828	389	29	2015	2015	NUM
easat-7828	389	30	.	.	PUNCT
easat-7828	390	1	https://doi.org/10.7264/n3mw2ffg	https://doi.org/10.7264/n3mw2ffg	PROPN
easat-7828	391	1	[	[	X
easat-7828	391	2	8	8	NUM
easat-7828	391	3	]	]	PUNCT
easat-7828	391	4	j.	j.	PROPN
easat-7828	391	5	c.	c.	PROPN
easat-7828	391	6	pepelnjak	pepelnjak	PROPN
easat-7828	391	7	,	,	PUNCT
easat-7828	391	8	"	"	PUNCT
easat-7828	391	9	measuring	measure	VERB
easat-7828	391	10	roi	roi	NOUN
easat-7828	391	11	beyond	beyond	ADP
easat-7828	391	12	the	the	DET
easat-7828	391	13	last	last	ADJ
easat-7828	391	14	ad	ad	NOUN
easat-7828	391	15	,	,	PUNCT
easat-7828	391	16	"	"	PUNCT
easat-7828	391	17	consumption	consumption	NOUN
easat-7828	391	18	database	database	NOUN
easat-7828	391	19	advanced	advance	VERB
easat-7828	391	20	information	information	NOUN
easat-7828	391	21	systems	system	NOUN
easat-7828	391	22	,	,	PUNCT
easat-7828	391	23	vol	vol	NOUN
easat-7828	391	24	.	.	PROPN
easat-7828	392	1	33	33	NUM
easat-7828	392	2	,	,	PUNCT
easat-7828	392	3	no	no	INTJ
easat-7828	392	4	.	.	NOUN
easat-7828	392	5	3	3	NUM
easat-7828	392	6	,	,	PUNCT
easat-7828	392	7	pp	pp	ADJ
easat-7828	392	8	.	.	PUNCT
easat-7828	393	1	38–53	38–53	NUM
easat-7828	393	2	,	,	PUNCT
easat-7828	393	3	2008	2008	NUM
easat-7828	393	4	.	.	PUNCT
easat-7828	394	1	[	[	X
easat-7828	394	2	9	9	NUM
easat-7828	394	3	]	]	X
easat-7828	394	4	g.	g.	PROPN
easat-7828	394	5	sundermann	sundermann	PROPN
easat-7828	394	6	and	and	CCONJ
easat-7828	394	7	t.	t.	PROPN
easat-7828	394	8	raabe	raabe	PROPN
easat-7828	394	9	,	,	PUNCT
easat-7828	394	10	"	"	PUNCT
easat-7828	394	11	strategic	strategic	ADJ
easat-7828	394	12	communication	communication	NOUN
easat-7828	394	13	through	through	ADP
easat-7828	394	14	social	social	ADJ
easat-7828	394	15	media	medium	NOUN
easat-7828	394	16	influencers	influencer	NOUN
easat-7828	394	17	:	:	PUNCT
easat-7828	394	18	current	current	ADJ
easat-7828	394	19	state	state	NOUN
easat-7828	394	20	of	of	ADP
easat-7828	394	21	research	research	NOUN
easat-7828	394	22	and	and	CCONJ
easat-7828	394	23	desiderata	desiderata	PROPN
easat-7828	394	24	,	,	PUNCT
easat-7828	394	25	"	"	PUNCT
easat-7828	394	26	international	international	ADJ
easat-7828	394	27	journal	journal	NOUN
easat-7828	394	28	of	of	ADP
easat-7828	394	29	strategic	strategic	ADJ
easat-7828	394	30	communication	communication	NOUN
easat-7828	394	31	,	,	PUNCT
easat-7828	394	32	vol	vol	NOUN
easat-7828	394	33	.	.	PROPN
easat-7828	394	34	13	13	NUM
easat-7828	394	35	,	,	PUNCT
easat-7828	394	36	no	no	INTJ
easat-7828	394	37	.	.	NOUN
easat-7828	394	38	4	4	NUM
easat-7828	394	39	,	,	PUNCT
easat-7828	394	40	pp	pp	ADJ
easat-7828	394	41	.	.	PUNCT
easat-7828	394	42	278	278	NUM
easat-7828	394	43	-	-	SYM
easat-7828	394	44	300	300	NUM
easat-7828	394	45	,	,	PUNCT
easat-7828	394	46	2019	2019	NUM
easat-7828	394	47	.	.	PUNCT
easat-7828	395	1	[	[	X
easat-7828	395	2	10	10	NUM
easat-7828	395	3	]	]	X
easat-7828	395	4	y.	y.	PROPN
easat-7828	395	5	joshi	joshi	PROPN
easat-7828	395	6	,	,	PUNCT
easat-7828	395	7	w.	w.	PROPN
easat-7828	395	8	m.	m.	PROPN
easat-7828	395	9	lim	lim	PROPN
easat-7828	395	10	,	,	PUNCT
easat-7828	395	11	k.	k.	PROPN
easat-7828	395	12	jagani	jagani	PROPN
easat-7828	395	13	,	,	PUNCT
easat-7828	395	14	and	and	CCONJ
easat-7828	395	15	s.	s.	PROPN
easat-7828	395	16	kumar	kumar	PROPN
easat-7828	395	17	,	,	PUNCT
easat-7828	395	18	"	"	PUNCT
easat-7828	395	19	social	social	ADJ
easat-7828	395	20	media	medium	NOUN
easat-7828	395	21	influencer	influencer	NOUN
easat-7828	395	22	marketing	marketing	NOUN
easat-7828	395	23	:	:	PUNCT
easat-7828	395	24	foundations	foundation	NOUN
easat-7828	395	25	,	,	PUNCT
easat-7828	395	26	trends	trend	NOUN
easat-7828	395	27	,	,	PUNCT
easat-7828	395	28	and	and	CCONJ
easat-7828	395	29	ways	way	NOUN
easat-7828	395	30	forward	forward	ADV
easat-7828	395	31	,	,	PUNCT
easat-7828	395	32	"	"	PUNCT
easat-7828	395	33	electronic	electronic	ADJ
easat-7828	395	34	commerce	commerce	NOUN
easat-7828	395	35	research	research	NOUN
easat-7828	395	36	,	,	PUNCT
easat-7828	395	37	vol	vol	NOUN
easat-7828	395	38	.	.	PROPN
easat-7828	395	39	83	83	NUM
easat-7828	395	40	,	,	PUNCT
easat-7828	395	41	no	no	INTJ
easat-7828	395	42	.	.	NOUN
easat-7828	395	43	6	6	NUM
easat-7828	395	44	,	,	PUNCT
easat-7828	395	45	pp	pp	ADJ
easat-7828	395	46	.	.	PUNCT
easat-7828	396	1	1	1	NUM
easat-7828	396	2	-	-	SYM
easat-7828	396	3	55	55	NUM
easat-7828	396	4	,	,	PUNCT
easat-7828	396	5	2023	2023	NUM
easat-7828	396	6	.	.	PUNCT
easat-7828	397	1	[	[	X
easat-7828	397	2	11	11	NUM
easat-7828	397	3	]	]	X
easat-7828	397	4	r.	r.	PROPN
easat-7828	397	5	v.	v.	PROPN
easat-7828	397	6	kozinets	kozinets	PROPN
easat-7828	397	7	,	,	PUNCT
easat-7828	397	8	k.	k.	PROPN
easat-7828	397	9	de	de	X
easat-7828	397	10	valck	valck	PROPN
easat-7828	397	11	,	,	PUNCT
easat-7828	397	12	a.	a.	PROPN
easat-7828	397	13	c.	c.	PROPN
easat-7828	397	14	wojnicki	wojnicki	PROPN
easat-7828	397	15	,	,	PUNCT
easat-7828	397	16	and	and	CCONJ
easat-7828	397	17	s.	s.	PROPN
easat-7828	397	18	j.	j.	PROPN
easat-7828	397	19	wilner	wilner	PROPN
easat-7828	397	20	,	,	PUNCT
easat-7828	397	21	"	"	PUNCT
easat-7828	397	22	networked	networked	ADJ
easat-7828	397	23	narratives	narrative	NOUN
easat-7828	397	24	:	:	PUNCT
easat-7828	397	25	understanding	understand	VERB
easat-7828	397	26	word	word	NOUN
easat-7828	397	27	-	-	PUNCT
easat-7828	397	28	of	of	ADP
easat-7828	397	29	-	-	PUNCT
easat-7828	397	30	mouth	mouth	NOUN
easat-7828	397	31	marketing	marketing	NOUN
easat-7828	397	32	in	in	ADP
easat-7828	397	33	online	online	ADJ
easat-7828	397	34	communities	community	NOUN
easat-7828	397	35	,	,	PUNCT
easat-7828	397	36	"	"	PUNCT
easat-7828	397	37	journal	journal	NOUN
easat-7828	397	38	of	of	ADP
easat-7828	397	39	marketing	marketing	NOUN
easat-7828	397	40	,	,	PUNCT
easat-7828	397	41	vol	vol	NOUN
easat-7828	397	42	.	.	PROPN
easat-7828	397	43	74	74	NUM
easat-7828	397	44	,	,	PUNCT
easat-7828	397	45	no	no	INTJ
easat-7828	397	46	.	.	NOUN
easat-7828	397	47	2	2	NUM
easat-7828	397	48	,	,	PUNCT
easat-7828	397	49	pp	pp	ADJ
easat-7828	397	50	.	.	PUNCT
easat-7828	398	1	71	71	NUM
easat-7828	398	2	-	-	SYM
easat-7828	398	3	89	89	NUM
easat-7828	398	4	,	,	PUNCT
easat-7828	398	5	2010	2010	NUM
easat-7828	398	6	.	.	PUNCT
easat-7828	399	1	[	[	X
easat-7828	399	2	12	12	NUM
easat-7828	399	3	]	]	X
easat-7828	399	4	e.	e.	PROPN
easat-7828	399	5	djafarova	djafarova	PROPN
easat-7828	399	6	and	and	CCONJ
easat-7828	399	7	c.	c.	PROPN
easat-7828	399	8	rushworth	rushworth	PROPN
easat-7828	399	9	,	,	PUNCT
easat-7828	399	10	"	"	PUNCT
easat-7828	399	11	exploring	explore	VERB
easat-7828	399	12	the	the	DET
easat-7828	399	13	credibility	credibility	NOUN
easat-7828	399	14	of	of	ADP
easat-7828	399	15	online	online	ADJ
easat-7828	399	16	celebrities	celebrity	NOUN
easat-7828	399	17	'	'	PART
easat-7828	399	18	instagram	instagram	PROPN
easat-7828	399	19	profiles	profile	NOUN
easat-7828	399	20	in	in	ADP
easat-7828	399	21	influencing	influence	VERB
easat-7828	399	22	the	the	DET
easat-7828	399	23	purchase	purchase	NOUN
easat-7828	399	24	decisions	decision	NOUN
easat-7828	399	25	of	of	ADP
easat-7828	399	26	young	young	ADJ
easat-7828	399	27	female	female	ADJ
easat-7828	399	28	users	user	NOUN
easat-7828	399	29	,	,	PUNCT
easat-7828	399	30	"	"	PUNCT
easat-7828	399	31	computers	computer	NOUN
easat-7828	399	32	in	in	ADP
easat-7828	399	33	human	human	ADJ
easat-7828	399	34	behavior	behavior	NOUN
easat-7828	399	35	,	,	PUNCT
easat-7828	399	36	vol	vol	NOUN
easat-7828	399	37	.	.	PROPN
easat-7828	400	1	68	68	NUM
easat-7828	400	2	,	,	PUNCT
easat-7828	400	3	pp	pp	ADJ
easat-7828	400	4	.	.	PUNCT
easat-7828	401	1	1	1	NUM
easat-7828	401	2	-	-	SYM
easat-7828	401	3	7	7	NUM
easat-7828	401	4	,	,	PUNCT
easat-7828	401	5	2017	2017	NUM
easat-7828	401	6	.	.	PUNCT
easat-7828	402	1	https://doi.org/10.1016/j.chb.2016.11.009	https://doi.org/10.1016/j.chb.2016.11.009	PROPN
easat-7828	403	1	[	[	X
easat-7828	403	2	13	13	NUM
easat-7828	403	3	]	]	PUNCT
easat-7828	403	4	c.	c.	PROPN
easat-7828	403	5	w.	w.	PROPN
easat-7828	403	6	c.	c.	PROPN
easat-7828	403	7	ki	ki	PROPN
easat-7828	403	8	and	and	CCONJ
easat-7828	403	9	y.	y.	PROPN
easat-7828	403	10	k.	k.	PROPN
easat-7828	403	11	kim	kim	PROPN
easat-7828	403	12	,	,	PUNCT
easat-7828	403	13	"	"	PUNCT
easat-7828	403	14	the	the	DET
easat-7828	403	15	mechanism	mechanism	NOUN
easat-7828	403	16	by	by	ADP
easat-7828	403	17	which	which	PRON
easat-7828	403	18	social	social	ADJ
easat-7828	403	19	media	media	NOUN
easat-7828	403	20	influencers	influencer	NOUN
easat-7828	403	21	persuade	persuade	VERB
easat-7828	403	22	consumers	consumer	NOUN
easat-7828	403	23	:	:	PUNCT
easat-7828	403	24	the	the	DET
easat-7828	403	25	role	role	NOUN
easat-7828	403	26	of	of	ADP
easat-7828	403	27	consumers	consumer	NOUN
easat-7828	403	28	’	'	PUNCT
easat-7828	403	29	desire	desire	NOUN
easat-7828	403	30	to	to	PART
easat-7828	403	31	mimic	mimic	VERB
easat-7828	403	32	,	,	PUNCT
easat-7828	403	33	"	"	PUNCT
easat-7828	403	34	psychology	psychology	NOUN
easat-7828	403	35	&	&	CCONJ
easat-7828	403	36	marketing	marketing	NOUN
easat-7828	403	37	,	,	PUNCT
easat-7828	403	38	vol	vol	NOUN
easat-7828	403	39	.	.	PROPN
easat-7828	403	40	36	36	NUM
easat-7828	403	41	,	,	PUNCT
easat-7828	403	42	no	no	INTJ
easat-7828	403	43	.	.	NOUN
easat-7828	403	44	10	10	NUM
easat-7828	403	45	,	,	PUNCT
easat-7828	403	46	pp	pp	ADJ
easat-7828	403	47	.	.	PUNCT
easat-7828	404	1	905	905	NUM
easat-7828	404	2	-	-	SYM
easat-7828	404	3	922	922	NUM
easat-7828	404	4	,	,	PUNCT
easat-7828	404	5	2019	2019	NUM
easat-7828	404	6	.	.	PUNCT
easat-7828	405	1	[	[	X
easat-7828	405	2	14	14	NUM
easat-7828	405	3	]	]	X
easat-7828	405	4	b.	b.	PROPN
easat-7828	405	5	schivinski	schivinski	PROPN
easat-7828	405	6	,	,	PUNCT
easat-7828	405	7	n.	n.	PROPN
easat-7828	405	8	pontes	pontes	PROPN
easat-7828	405	9	,	,	PUNCT
easat-7828	405	10	b.	b.	PROPN
easat-7828	405	11	czarnecka	czarnecka	PROPN
easat-7828	405	12	,	,	PUNCT
easat-7828	405	13	w.	w.	PROPN
easat-7828	405	14	mao	mao	PROPN
easat-7828	405	15	,	,	PUNCT
easat-7828	405	16	j.	j.	PROPN
easat-7828	405	17	de	de	PROPN
easat-7828	405	18	vita	vita	PROPN
easat-7828	405	19	,	,	PUNCT
easat-7828	405	20	and	and	CCONJ
easat-7828	405	21	v.	v.	ADP
easat-7828	405	22	stavropoulos	stavropoulo	NOUN
easat-7828	405	23	,	,	PUNCT
easat-7828	405	24	"	"	PUNCT
easat-7828	405	25	effects	effect	NOUN
easat-7828	405	26	of	of	ADP
easat-7828	405	27	social	social	ADJ
easat-7828	405	28	media	medium	NOUN
easat-7828	405	29	brandrelated	brandrelate	VERB
easat-7828	405	30	content	content	NOUN
easat-7828	405	31	on	on	ADP
easat-7828	405	32	fashion	fashion	NOUN
easat-7828	405	33	products	product	NOUN
easat-7828	405	34	buying	buy	VERB
easat-7828	405	35	behaviour	behaviour	NOUN
easat-7828	405	36	–	–	PUNCT
easat-7828	405	37	a	a	DET
easat-7828	405	38	moderated	moderated	ADJ
easat-7828	405	39	mediation	mediation	NOUN
easat-7828	405	40	model	model	NOUN
easat-7828	405	41	,	,	PUNCT
easat-7828	405	42	"	"	PUNCT
easat-7828	405	43	journal	journal	NOUN
easat-7828	405	44	of	of	ADP
easat-7828	405	45	product	product	NOUN
easat-7828	405	46	&	&	CCONJ
easat-7828	405	47	brand	brand	PROPN
easat-7828	405	48	management	management	PROPN
easat-7828	405	49	,	,	PUNCT
easat-7828	405	50	vol	vol	NOUN
easat-7828	405	51	.	.	PROPN
easat-7828	405	52	31	31	NUM
easat-7828	405	53	,	,	PUNCT
easat-7828	405	54	no	no	INTJ
easat-7828	405	55	.	.	NOUN
easat-7828	405	56	7	7	NUM
easat-7828	405	57	,	,	PUNCT
easat-7828	405	58	pp	pp	ADJ
easat-7828	405	59	.	.	PUNCT
easat-7828	406	1	1047	1047	NUM
easat-7828	406	2	-	-	SYM
easat-7828	406	3	1062	1062	NUM
easat-7828	406	4	,	,	PUNCT
easat-7828	406	5	2022	2022	NUM
easat-7828	406	6	.	.	PUNCT
easat-7828	407	1	[	[	X
easat-7828	407	2	15	15	NUM
easat-7828	407	3	]	]	X
easat-7828	407	4	c.	c.	PROPN
easat-7828	407	5	lou	lou	PROPN
easat-7828	407	6	and	and	CCONJ
easat-7828	407	7	s.	s.	PROPN
easat-7828	407	8	yuan	yuan	PROPN
easat-7828	407	9	,	,	PUNCT
easat-7828	407	10	"	"	PUNCT
easat-7828	407	11	influencer	influencer	NOUN
easat-7828	407	12	marketing	marketing	NOUN
easat-7828	407	13	:	:	PUNCT
easat-7828	407	14	how	how	SCONJ
easat-7828	407	15	message	message	NOUN
easat-7828	407	16	value	value	NOUN
easat-7828	407	17	and	and	CCONJ
easat-7828	407	18	credibility	credibility	NOUN
easat-7828	407	19	affect	affect	VERB
easat-7828	407	20	consumer	consumer	NOUN
easat-7828	407	21	trust	trust	NOUN
easat-7828	407	22	of	of	ADP
easat-7828	407	23	branded	brand	VERB
easat-7828	407	24	content	content	NOUN
easat-7828	407	25	on	on	ADP
easat-7828	407	26	social	social	ADJ
easat-7828	407	27	media	medium	NOUN
easat-7828	407	28	,	,	PUNCT
easat-7828	407	29	"	"	PUNCT
easat-7828	407	30	journal	journal	NOUN
easat-7828	407	31	of	of	ADP
easat-7828	407	32	interactive	interactive	ADJ
easat-7828	407	33	advertising	advertising	NOUN
easat-7828	407	34	,	,	PUNCT
easat-7828	407	35	vol	vol	NOUN
easat-7828	407	36	.	.	PROPN
easat-7828	407	37	19	19	NUM
easat-7828	407	38	,	,	PUNCT
easat-7828	407	39	no	no	INTJ
easat-7828	407	40	.	.	NOUN
easat-7828	407	41	1	1	NUM
easat-7828	407	42	,	,	PUNCT
easat-7828	407	43	pp	pp	ADJ
easat-7828	407	44	.	.	PUNCT
easat-7828	408	1	58	58	NUM
easat-7828	408	2	-	-	SYM
easat-7828	408	3	73	73	NUM
easat-7828	408	4	,	,	PUNCT
easat-7828	408	5	2019	2019	NUM
easat-7828	408	6	.	.	PUNCT
easat-7828	409	1	[	[	X
easat-7828	409	2	16	16	NUM
easat-7828	409	3	]	]	X
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easat-7828	409	5	v.	v.	PROPN
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easat-7828	409	7	,	,	PUNCT
easat-7828	409	8	c.	c.	PROPN
easat-7828	409	9	flavián	flavián	PROPN
easat-7828	409	10	,	,	PUNCT
easat-7828	409	11	and	and	CCONJ
easat-7828	409	12	s.	s.	PROPN
easat-7828	409	13	ibáñez	ibáñez	PROPN
easat-7828	409	14	-	-	PUNCT
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easat-7828	409	16	,	,	PUNCT
easat-7828	409	17	"	"	PUNCT
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easat-7828	409	20	instagram	instagram	PROPN
easat-7828	409	21	:	:	PUNCT
easat-7828	409	22	antecedents	antecedent	NOUN
easat-7828	409	23	and	and	CCONJ
easat-7828	409	24	consequences	consequence	NOUN
easat-7828	409	25	of	of	ADP
easat-7828	409	26	opinion	opinion	NOUN
easat-7828	409	27	leadership	leadership	NOUN
easat-7828	409	28	,	,	PUNCT
easat-7828	409	29	"	"	PUNCT
easat-7828	409	30	journal	journal	NOUN
easat-7828	409	31	of	of	ADP
easat-7828	409	32	business	business	NOUN
easat-7828	409	33	research	research	NOUN
easat-7828	409	34	,	,	PUNCT
easat-7828	409	35	vol	vol	NOUN
easat-7828	409	36	.	.	PROPN
easat-7828	409	37	117	117	NUM
easat-7828	409	38	,	,	PUNCT
easat-7828	409	39	pp	pp	ADJ
easat-7828	409	40	.	.	PUNCT
easat-7828	410	1	510	510	NUM
easat-7828	410	2	-	-	SYM
easat-7828	410	3	519	519	NUM
easat-7828	410	4	,	,	PUNCT
easat-7828	410	5	2020	2020	NUM
easat-7828	410	6	.	.	PUNCT
easat-7828	411	1	https://doi.org/10.1016/j.jbusres.2018.07.005	https://doi.org/10.1016/j.jbusres.2018.07.005	X
easat-7828	411	2	[	[	X
easat-7828	411	3	17	17	NUM
easat-7828	411	4	]	]	X
easat-7828	411	5	c.	c.	PROPN
easat-7828	411	6	abidin	abidin	PROPN
easat-7828	411	7	,	,	PUNCT
easat-7828	411	8	"	"	PUNCT
easat-7828	411	9	visibility	visibility	NOUN
easat-7828	411	10	labour	labour	NOUN
easat-7828	411	11	:	:	PUNCT
easat-7828	411	12	engaging	engage	VERB
easat-7828	411	13	with	with	ADP
easat-7828	411	14	influencers	influencer	NOUN
easat-7828	411	15	’	’	PART
easat-7828	411	16	fashion	fashion	NOUN
easat-7828	411	17	brands	brand	NOUN
easat-7828	411	18	and	and	CCONJ
easat-7828	411	19	#	#	NOUN
easat-7828	411	20	ootd	ootd	NOUN
easat-7828	411	21	advertorial	advertorial	ADJ
easat-7828	411	22	campaigns	campaign	NOUN
easat-7828	411	23	on	on	ADP
easat-7828	411	24	instagram	instagram	PROPN
easat-7828	411	25	,	,	PUNCT
easat-7828	411	26	"	"	PUNCT
easat-7828	411	27	media	media	PROPN
easat-7828	411	28	international	international	PROPN
easat-7828	411	29	australia	australia	PROPN
easat-7828	411	30	,	,	PUNCT
easat-7828	411	31	vol	vol	NOUN
easat-7828	411	32	.	.	PROPN
easat-7828	411	33	161	161	NUM
easat-7828	411	34	,	,	PUNCT
easat-7828	411	35	no	no	INTJ
easat-7828	411	36	.	.	NOUN
easat-7828	411	37	1	1	NUM
easat-7828	411	38	,	,	PUNCT
easat-7828	411	39	pp	pp	ADJ
easat-7828	411	40	.	.	PUNCT
easat-7828	412	1	86	86	NUM
easat-7828	412	2	-	-	SYM
easat-7828	412	3	100	100	NUM
easat-7828	412	4	,	,	PUNCT
easat-7828	412	5	2016	2016	NUM
easat-7828	412	6	.	.	PUNCT
easat-7828	413	1	https://doi.org/10.1177/1329878x16665177	https://doi.org/10.1177/1329878x16665177	PROPN
easat-7828	414	1	[	[	X
easat-7828	414	2	18	18	NUM
easat-7828	414	3	]	]	PUNCT
easat-7828	414	4	m.	m.	NOUN
easat-7828	414	5	pedroni	pedroni	NOUN
easat-7828	414	6	,	,	PUNCT
easat-7828	414	7	"	"	PUNCT
easat-7828	414	8	meso	meso	NOUN
easat-7828	414	9	-	-	PUNCT
easat-7828	414	10	celebrities	celebrity	NOUN
easat-7828	414	11	,	,	PUNCT
easat-7828	414	12	fashion	fashion	NOUN
easat-7828	414	13	and	and	CCONJ
easat-7828	414	14	the	the	DET
easat-7828	414	15	media	medium	NOUN
easat-7828	414	16	:	:	PUNCT
easat-7828	414	17	how	how	SCONJ
easat-7828	414	18	digital	digital	ADJ
easat-7828	414	19	influencers	influencer	NOUN
easat-7828	414	20	struggle	struggle	VERB
easat-7828	414	21	for	for	ADP
easat-7828	414	22	visibility	visibility	NOUN
easat-7828	414	23	,	,	PUNCT
easat-7828	414	24	"	"	PUNCT
easat-7828	414	25	film	film	NOUN
easat-7828	414	26	,	,	PUNCT
easat-7828	414	27	fashion	fashion	NOUN
easat-7828	414	28	&	&	CCONJ
easat-7828	414	29	consumption	consumption	NOUN
easat-7828	414	30	,	,	PUNCT
easat-7828	414	31	vol	vol	NOUN
easat-7828	414	32	.	.	PROPN
easat-7828	414	33	5	5	NUM
easat-7828	414	34	,	,	PUNCT
easat-7828	414	35	no	no	INTJ
easat-7828	414	36	.	.	NOUN
easat-7828	414	37	1	1	NUM
easat-7828	414	38	,	,	PUNCT
easat-7828	414	39	pp	pp	ADJ
easat-7828	414	40	.	.	PUNCT
easat-7828	414	41	103	103	NUM
easat-7828	414	42	-	-	SYM
easat-7828	414	43	121	121	NUM
easat-7828	414	44	,	,	PUNCT
easat-7828	414	45	2016	2016	NUM
easat-7828	414	46	.	.	PUNCT
easat-7828	415	1	[	[	X
easat-7828	415	2	19	19	NUM
easat-7828	415	3	]	]	PUNCT
easat-7828	415	4	m.	m.	PROPN
easat-7828	415	5	l.	l.	PROPN
easat-7828	415	6	cheung	cheung	PROPN
easat-7828	415	7	,	,	PUNCT
easat-7828	415	8	w.	w.	PROPN
easat-7828	415	9	k.	k.	PROPN
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easat-7828	415	11	,	,	PUNCT
easat-7828	415	12	e.	e.	PROPN
easat-7828	415	13	c.-x	c.-x	PROPN
easat-7828	415	14	.	.	PUNCT
easat-7828	416	1	aw	aw	INTJ
easat-7828	416	2	,	,	PUNCT
easat-7828	416	3	and	and	CCONJ
easat-7828	416	4	k.	k.	PROPN
easat-7828	416	5	y.	y.	PROPN
easat-7828	416	6	koay	koay	PROPN
easat-7828	416	7	,	,	PUNCT
easat-7828	416	8	"	"	PUNCT
easat-7828	416	9	“	"	PUNCT
easat-7828	416	10	i	i	PRON
easat-7828	416	11	follow	follow	VERB
easat-7828	416	12	what	what	PRON
easat-7828	416	13	you	you	PRON
easat-7828	416	14	post	post	VERB
easat-7828	416	15	!	!	PUNCT
easat-7828	416	16	”	"	PUNCT
easat-7828	416	17	:	:	PUNCT
easat-7828	416	18	the	the	DET
easat-7828	416	19	role	role	NOUN
easat-7828	416	20	of	of	ADP
easat-7828	416	21	social	social	ADJ
easat-7828	416	22	media	medium	NOUN
easat-7828	416	23	influencers	influencer	NOUN
easat-7828	416	24	’	'	PUNCT
easat-7828	416	25	content	content	NOUN
easat-7828	416	26	characteristics	characteristic	NOUN
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easat-7828	416	28	consumers	consumer	NOUN
easat-7828	416	29	'	'	PART
easat-7828	416	30	online	online	ADJ
easat-7828	416	31	brand	brand	NOUN
easat-7828	416	32	-	-	PUNCT
easat-7828	416	33	related	relate	VERB
easat-7828	416	34	activities	activity	NOUN
easat-7828	416	35	(	(	PUNCT
easat-7828	416	36	cobras	cobras	NOUN
easat-7828	416	37	)	)	PUNCT
easat-7828	416	38	,	,	PUNCT
easat-7828	416	39	"	"	PUNCT
easat-7828	416	40	journal	journal	NOUN
easat-7828	416	41	of	of	ADP
easat-7828	416	42	retailing	retailing	NOUN
easat-7828	416	43	and	and	CCONJ
easat-7828	416	44	consumer	consumer	NOUN
easat-7828	416	45	services	service	NOUN
easat-7828	416	46	,	,	PUNCT
easat-7828	416	47	vol	vol	NOUN
easat-7828	416	48	.	.	PROPN
easat-7828	416	49	66	66	NUM
easat-7828	416	50	,	,	PUNCT
easat-7828	416	51	p.	p.	NOUN
easat-7828	416	52	102940	102940	NUM
easat-7828	416	53	,	,	PUNCT
easat-7828	416	54	2022	2022	NUM
easat-7828	416	55	.	.	PUNCT
easat-7828	417	1	https://doi.org/10.1016/j.jretconser.2021.102940	https://doi.org/10.1016/j.jretconser.2021.102940	NOUN
easat-7828	417	2	[	[	X
easat-7828	417	3	20	20	NUM
easat-7828	417	4	]	]	X
easat-7828	417	5	d.	d.	PROPN
easat-7828	417	6	c.	c.	PROPN
easat-7828	417	7	li	li	PROPN
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easat-7828	417	9	"	"	PUNCT
easat-7828	417	10	online	online	ADJ
easat-7828	417	11	social	social	ADJ
easat-7828	417	12	network	network	NOUN
easat-7828	417	13	acceptance	acceptance	NOUN
easat-7828	417	14	:	:	PUNCT
easat-7828	417	15	a	a	DET
easat-7828	417	16	social	social	ADJ
easat-7828	417	17	perspective	perspective	NOUN
easat-7828	417	18	,	,	PUNCT
easat-7828	417	19	"	"	PUNCT
easat-7828	417	20	internet	internet	NOUN
easat-7828	417	21	research	research	NOUN
easat-7828	417	22	,	,	PUNCT
easat-7828	417	23	vol	vol	NOUN
easat-7828	417	24	.	.	PROPN
easat-7828	417	25	21	21	NUM
easat-7828	417	26	,	,	PUNCT
easat-7828	417	27	no	no	INTJ
easat-7828	417	28	.	.	NOUN
easat-7828	417	29	5	5	NUM
easat-7828	417	30	,	,	PUNCT
easat-7828	417	31	pp	pp	ADJ
easat-7828	417	32	.	.	PUNCT
easat-7828	418	1	562	562	NUM
easat-7828	418	2	-	-	SYM
easat-7828	418	3	580	580	NUM
easat-7828	418	4	,	,	PUNCT
easat-7828	418	5	2011	2011	NUM
easat-7828	418	6	.	.	PUNCT
easat-7828	419	1	https://doi.org/10.1108/10662241111176371	https://doi.org/10.1108/10662241111176371	PRON
easat-7828	420	1	[	[	X
easat-7828	420	2	21	21	NUM
easat-7828	420	3	]	]	PUNCT
easat-7828	420	4	k.	k.	PROPN
easat-7828	420	5	sokolova	sokolova	PROPN
easat-7828	420	6	and	and	CCONJ
easat-7828	420	7	h.	h.	PROPN
easat-7828	420	8	kefi	kefi	PROPN
easat-7828	420	9	,	,	PUNCT
easat-7828	420	10	"	"	PUNCT
easat-7828	420	11	instagram	instagram	PROPN
easat-7828	420	12	and	and	CCONJ
easat-7828	420	13	youtube	youtube	NOUN
easat-7828	420	14	bloggers	blogger	NOUN
easat-7828	420	15	promote	promote	VERB
easat-7828	420	16	it	it	PRON
easat-7828	420	17	,	,	PUNCT
easat-7828	420	18	why	why	SCONJ
easat-7828	420	19	should	should	AUX
easat-7828	420	20	i	i	PRON
easat-7828	420	21	buy	buy	VERB
easat-7828	420	22	?	?	PUNCT
easat-7828	421	1	how	how	SCONJ
easat-7828	421	2	credibility	credibility	NOUN
easat-7828	421	3	and	and	CCONJ
easat-7828	421	4	parasocial	parasocial	ADJ
easat-7828	421	5	interaction	interaction	NOUN
easat-7828	421	6	influence	influence	NOUN
easat-7828	421	7	purchase	purchase	NOUN
easat-7828	421	8	intentions	intention	NOUN
easat-7828	421	9	,	,	PUNCT
easat-7828	421	10	"	"	PUNCT
easat-7828	421	11	journal	journal	NOUN
easat-7828	421	12	of	of	ADP
easat-7828	421	13	retailing	retailing	NOUN
easat-7828	421	14	and	and	CCONJ
easat-7828	421	15	consumer	consumer	NOUN
easat-7828	421	16	services	service	NOUN
easat-7828	421	17	,	,	PUNCT
easat-7828	421	18	vol	vol	NOUN
easat-7828	421	19	.	.	PROPN
easat-7828	421	20	53	53	NUM
easat-7828	421	21	,	,	PUNCT
easat-7828	421	22	p.	p.	NOUN
easat-7828	421	23	101742	101742	NUM
easat-7828	421	24	,	,	PUNCT
easat-7828	421	25	2020	2020	NUM
easat-7828	421	26	.	.	PUNCT
easat-7828	422	1	https://doi.org/10.1016/j.jretconser.2019.01.011	https://doi.org/10.1016/j.jretconser.2019.01.011	NOUN
easat-7828	422	2	https://doi.org/10.1080/15252019.2017.1366885	https://doi.org/10.1080/15252019.2017.1366885	X
easat-7828	423	1	https://doi.org/10.1080/02650487.2017.1348035	https://doi.org/10.1080/02650487.2017.1348035	PROPN
easat-7828	423	2	https://doi.org/10.7264/n3mw2ffg	https://doi.org/10.7264/n3mw2ffg	PROPN
easat-7828	423	3	https://doi.org/10.1016/j.chb.2016.11.009	https://doi.org/10.1016/j.chb.2016.11.009	PROPN
easat-7828	423	4	https://doi.org/10.1016/j.jbusres.2018.07.005	https://doi.org/10.1016/j.jbusres.2018.07.005	VERB
easat-7828	423	5	https://doi.org/10.1177/1329878x16665177	https://doi.org/10.1177/1329878x16665177	PRON
easat-7828	423	6	https://doi.org/10.1016/j.jretconser.2021.102940	https://doi.org/10.1016/j.jretconser.2021.102940	NOUN
easat-7828	423	7	https://doi.org/10.1108/10662241111176371	https://doi.org/10.1108/10662241111176371	PART
easat-7828	423	8	https://doi.org/10.1016/j.jretconser.2019.01.011	https://doi.org/10.1016/j.jretconser.2019.01.011	PROPN
easat-7828	423	9	535	535	NUM
easat-7828	423	10	edelweiss	edelweiss	PROPN
easat-7828	423	11	applied	apply	VERB
easat-7828	423	12	science	science	NOUN
easat-7828	423	13	and	and	CCONJ
easat-7828	423	14	technology	technology	NOUN
easat-7828	423	15	issn	issn	PROPN
easat-7828	423	16	:	:	PUNCT
easat-7828	423	17	2576	2576	NUM
easat-7828	423	18	-	-	SYM
easat-7828	423	19	8484	8484	NUM
easat-7828	423	20	vol	vol	NOUN
easat-7828	423	21	.	.	PROPN
easat-7828	424	1	9	9	NUM
easat-7828	424	2	,	,	PUNCT
easat-7828	424	3	no	no	INTJ
easat-7828	424	4	.	.	NOUN
easat-7828	424	5	6	6	NUM
easat-7828	424	6	:	:	PUNCT
easat-7828	424	7	521	521	NUM
easat-7828	424	8	-	-	SYM
easat-7828	424	9	536	536	NUM
easat-7828	424	10	,	,	PUNCT
easat-7828	424	11	2025	2025	NUM
easat-7828	424	12	doi	doi	NOUN
easat-7828	424	13	:	:	PUNCT
easat-7828	424	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	424	15	©	©	NOUN
easat-7828	424	16	2025	2025	NUM
easat-7828	424	17	by	by	ADP
easat-7828	424	18	the	the	DET
easat-7828	424	19	authors	author	NOUN
easat-7828	424	20	;	;	PUNCT
easat-7828	424	21	licensee	licensee	PROPN
easat-7828	424	22	learning	learning	NOUN
easat-7828	424	23	gate	gate	NOUN
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easat-7828	425	2	22	22	NUM
easat-7828	425	3	]	]	X
easat-7828	425	4	h.	h.	PROPN
easat-7828	425	5	c.	c.	PROPN
easat-7828	425	6	kelman	kelman	PROPN
easat-7828	425	7	,	,	PUNCT
easat-7828	425	8	"	"	PUNCT
easat-7828	425	9	interests	interest	NOUN
easat-7828	425	10	,	,	PUNCT
easat-7828	425	11	relationships	relationship	NOUN
easat-7828	425	12	,	,	PUNCT
easat-7828	425	13	identities	identity	NOUN
easat-7828	425	14	:	:	PUNCT
easat-7828	425	15	three	three	NUM
easat-7828	425	16	central	central	ADJ
easat-7828	425	17	issues	issue	NOUN
easat-7828	425	18	for	for	ADP
easat-7828	425	19	individuals	individual	NOUN
easat-7828	425	20	and	and	CCONJ
easat-7828	425	21	groups	group	NOUN
easat-7828	425	22	in	in	ADP
easat-7828	425	23	negotiating	negotiate	VERB
easat-7828	425	24	their	their	PRON
easat-7828	425	25	social	social	ADJ
easat-7828	425	26	environment	environment	NOUN
easat-7828	425	27	,	,	PUNCT
easat-7828	425	28	"	"	PUNCT
easat-7828	425	29	annual	annual	ADJ
easat-7828	425	30	review	review	NOUN
easat-7828	425	31	of	of	ADP
easat-7828	425	32	psychology	psychology	NOUN
easat-7828	425	33	,	,	PUNCT
easat-7828	425	34	vol	vol	NOUN
easat-7828	425	35	.	.	PROPN
easat-7828	425	36	57	57	NUM
easat-7828	425	37	,	,	PUNCT
easat-7828	425	38	no	no	INTJ
easat-7828	425	39	.	.	NOUN
easat-7828	425	40	1	1	NUM
easat-7828	425	41	,	,	PUNCT
easat-7828	425	42	pp	pp	ADJ
easat-7828	425	43	.	.	PUNCT
easat-7828	426	1	1	1	NUM
easat-7828	426	2	-	-	SYM
easat-7828	426	3	26	26	NUM
easat-7828	426	4	,	,	PUNCT
easat-7828	426	5	2006	2006	NUM
easat-7828	426	6	.	.	PUNCT
easat-7828	427	1	https://doi.org/10.1146/annurev.psych.57.102904.190156	https://doi.org/10.1146/annurev.psych.57.102904.190156	PROPN
easat-7828	427	2	[	[	X
easat-7828	427	3	23	23	NUM
easat-7828	427	4	]	]	PUNCT
easat-7828	427	5	m.	m.	PROPN
easat-7828	427	6	l.	l.	PROPN
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easat-7828	427	8	,	,	PUNCT
easat-7828	427	9	w.	w.	PROPN
easat-7828	427	10	k.	k.	PROPN
easat-7828	427	11	leung	leung	PROPN
easat-7828	427	12	,	,	PUNCT
easat-7828	427	13	m.	m.	PROPN
easat-7828	427	14	x.	x.	PROPN
easat-7828	427	15	yang	yang	PROPN
easat-7828	427	16	,	,	PUNCT
easat-7828	427	17	k.	k.	PROPN
easat-7828	427	18	y.	y.	PROPN
easat-7828	427	19	koay	koay	PROPN
easat-7828	427	20	,	,	PUNCT
easat-7828	427	21	and	and	CCONJ
easat-7828	427	22	m.	m.	PROPN
easat-7828	427	23	k.	k.	PROPN
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easat-7828	427	34	and	and	CCONJ
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easat-7828	427	36	brand	brand	NOUN
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easat-7828	427	39	"	"	PUNCT
easat-7828	427	40	asia	asia	PROPN
easat-7828	427	41	pacific	pacific	PROPN
easat-7828	427	42	journal	journal	PROPN
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easat-7828	427	45	and	and	CCONJ
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easat-7828	427	47	,	,	PUNCT
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easat-7828	427	49	.	.	PROPN
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easat-7828	427	54	10	10	NUM
easat-7828	427	55	,	,	PUNCT
easat-7828	427	56	pp	pp	ADJ
easat-7828	427	57	.	.	PUNCT
easat-7828	427	58	23702385	23702385	NUM
easat-7828	427	59	,	,	PUNCT
easat-7828	427	60	2022	2022	NUM
easat-7828	427	61	.	.	PUNCT
easat-7828	428	1	https://doi.org/10.1108/apjml-04-2022-0310	https://doi.org/10.1108/apjml-04-2022-0310	NOUN
easat-7828	429	1	[	[	X
easat-7828	429	2	24	24	NUM
easat-7828	429	3	]	]	PUNCT
easat-7828	429	4	j.	j.	PROPN
easat-7828	429	5	demers	demers	PROPN
easat-7828	429	6	,	,	PUNCT
easat-7828	429	7	"	"	PUNCT
easat-7828	429	8	the	the	DET
easat-7828	429	9	top	top	ADJ
easat-7828	429	10	7	7	NUM
easat-7828	429	11	content	content	NOUN
easat-7828	429	12	marketing	marketing	NOUN
easat-7828	429	13	trends	trend	NOUN
easat-7828	429	14	that	that	PRON
easat-7828	429	15	will	will	AUX
easat-7828	429	16	dominate	dominate	VERB
easat-7828	429	17	2014	2014	NUM
easat-7828	429	18	,	,	PUNCT
easat-7828	429	19	forbes	forbes	PROPN
easat-7828	429	20	,	,	PUNCT
easat-7828	429	21	"	"	PUNCT
easat-7828	429	22	retrieved	retrieve	VERB
easat-7828	429	23	:	:	PUNCT
easat-7828	429	24	http://www.forbes.com/sites/jaysondemers/2014/12/01/the-top-7-content-marketing-trends-that-will-dominate2015/	http://www.forbes.com/sites/jaysondemers/2014/12/01/the-top-7-content-marketing-trends-that-will-dominate2015/	PROPN
easat-7828	429	25	,	,	PUNCT
easat-7828	429	26	2013	2013	NUM
easat-7828	429	27	.	.	PUNCT
easat-7828	430	1	[	[	X
easat-7828	430	2	25	25	NUM
easat-7828	430	3	]	]	X
easat-7828	430	4	j.	j.	PROPN
easat-7828	430	5	pulizzi	pulizzi	PROPN
easat-7828	430	6	and	and	CCONJ
easat-7828	430	7	h.	h.	PROPN
easat-7828	430	8	ann	ann	PROPN
easat-7828	430	9	,	,	PUNCT
easat-7828	430	10	b2c	b2c	X
easat-7828	430	11	content	content	NOUN
easat-7828	430	12	marketing	market	VERB
easat-7828	430	13	2014	2014	NUM
easat-7828	430	14	:	:	PUNCT
easat-7828	430	15	2015	2015	NUM
easat-7828	430	16	benchmarks	benchmark	NOUN
easat-7828	430	17	,	,	PUNCT
easat-7828	430	18	budgets	budget	NOUN
easat-7828	430	19	,	,	PUNCT
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easat-7828	431	1	north	north	PROPN
easat-7828	431	2	america	america	PROPN
easat-7828	431	3	:	:	PUNCT
easat-7828	431	4	content	content	PROPN
easat-7828	431	5	marketing	marketing	PROPN
easat-7828	431	6	institute	institute	NOUN
easat-7828	431	7	,	,	PUNCT
easat-7828	431	8	2014	2014	NUM
easat-7828	431	9	.	.	PUNCT
easat-7828	432	1	[	[	X
easat-7828	432	2	26	26	NUM
easat-7828	432	3	]	]	X
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easat-7828	432	5	s.	s.	PROPN
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easat-7828	432	8	d.	d.	PROPN
easat-7828	432	9	langaro	langaro	PROPN
easat-7828	432	10	,	,	PUNCT
easat-7828	432	11	c.	c.	PROPN
easat-7828	432	12	jevons	jevons	PROPN
easat-7828	432	13	,	,	PUNCT
easat-7828	432	14	and	and	CCONJ
easat-7828	432	15	r.	r.	PROPN
easat-7828	432	16	nascimento	nascimento	PROPN
easat-7828	432	17	,	,	PUNCT
easat-7828	432	18	"	"	PUNCT
easat-7828	432	19	non	non	ADJ
easat-7828	432	20	-	-	ADJ
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easat-7828	432	22	brand	brand	NOUN
easat-7828	432	23	-	-	PUNCT
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easat-7828	432	25	user	user	NOUN
easat-7828	432	26	-	-	PUNCT
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easat-7828	432	34	consumer	consumer	NOUN
easat-7828	432	35	engagement	engagement	NOUN
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easat-7828	432	37	"	"	PUNCT
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easat-7828	432	39	of	of	ADP
easat-7828	432	40	product	product	NOUN
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easat-7828	432	42	brand	brand	PROPN
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easat-7828	432	45	vol	vol	NOUN
easat-7828	432	46	.	.	PROPN
easat-7828	433	1	31	31	NUM
easat-7828	433	2	,	,	PUNCT
easat-7828	433	3	no	no	INTJ
easat-7828	433	4	.	.	NOUN
easat-7828	433	5	1	1	NUM
easat-7828	433	6	,	,	PUNCT
easat-7828	433	7	pp	pp	ADJ
easat-7828	433	8	.	.	PUNCT
easat-7828	434	1	163	163	NUM
easat-7828	434	2	-	-	SYM
easat-7828	434	3	174	174	NUM
easat-7828	434	4	,	,	PUNCT
easat-7828	434	5	2022	2022	NUM
easat-7828	434	6	.	.	PUNCT
easat-7828	435	1	https://doi.org/10.1108/jpbm-09-2020-2881	https://doi.org/10.1108/jpbm-09-2020-2881	NOUN
easat-7828	435	2	[	[	X
easat-7828	435	3	27	27	NUM
easat-7828	435	4	]	]	X
easat-7828	435	5	n.	n.	PROPN
easat-7828	435	6	chung	chung	PROPN
easat-7828	435	7	,	,	PUNCT
easat-7828	435	8	h.	h.	PROPN
easat-7828	435	9	han	han	PROPN
easat-7828	435	10	,	,	PUNCT
easat-7828	435	11	and	and	CCONJ
easat-7828	435	12	c.	c.	PROPN
easat-7828	435	13	koo	koo	PROPN
easat-7828	435	14	,	,	PUNCT
easat-7828	435	15	"	"	PUNCT
easat-7828	435	16	adoption	adoption	NOUN
easat-7828	435	17	of	of	ADP
easat-7828	435	18	travel	travel	NOUN
easat-7828	435	19	information	information	NOUN
easat-7828	435	20	in	in	ADP
easat-7828	435	21	user	user	NOUN
easat-7828	435	22	-	-	PUNCT
easat-7828	435	23	generated	generate	VERB
easat-7828	435	24	content	content	NOUN
easat-7828	435	25	on	on	ADP
easat-7828	435	26	social	social	ADJ
easat-7828	435	27	media	medium	NOUN
easat-7828	435	28	:	:	PUNCT
easat-7828	435	29	the	the	DET
easat-7828	435	30	moderating	moderate	VERB
easat-7828	435	31	effect	effect	NOUN
easat-7828	435	32	of	of	ADP
easat-7828	435	33	social	social	ADJ
easat-7828	435	34	presence	presence	NOUN
easat-7828	435	35	,	,	PUNCT
easat-7828	435	36	"	"	PUNCT
easat-7828	435	37	behaviour	behaviour	NOUN
easat-7828	435	38	&	&	CCONJ
easat-7828	435	39	information	information	NOUN
easat-7828	435	40	technology	technology	PROPN
easat-7828	435	41	,	,	PUNCT
easat-7828	435	42	vol	vol	NOUN
easat-7828	435	43	.	.	PROPN
easat-7828	435	44	34	34	NUM
easat-7828	435	45	,	,	PUNCT
easat-7828	435	46	no	no	INTJ
easat-7828	435	47	.	.	NOUN
easat-7828	435	48	9	9	NUM
easat-7828	435	49	,	,	PUNCT
easat-7828	435	50	pp	pp	ADJ
easat-7828	435	51	.	.	PUNCT
easat-7828	436	1	902	902	NUM
easat-7828	436	2	-	-	SYM
easat-7828	436	3	919	919	NUM
easat-7828	436	4	,	,	PUNCT
easat-7828	436	5	2015	2015	NUM
easat-7828	436	6	.	.	PUNCT
easat-7828	437	1	https://doi.org/10.1080/0144929x.2015.1049096	https://doi.org/10.1080/0144929x.2015.1049096	PUNCT
easat-7828	437	2	[	[	X
easat-7828	437	3	28	28	NUM
easat-7828	437	4	]	]	X
easat-7828	437	5	j.	j.	PROPN
easat-7828	437	6	ho	ho	PROPN
easat-7828	437	7	,	,	PUNCT
easat-7828	437	8	c.	c.	PROPN
easat-7828	437	9	pang	pang	PROPN
easat-7828	437	10	,	,	PUNCT
easat-7828	437	11	and	and	CCONJ
easat-7828	437	12	c.	c.	PROPN
easat-7828	437	13	choy	choy	NOUN
easat-7828	437	14	,	,	PUNCT
easat-7828	437	15	"	"	PUNCT
easat-7828	437	16	content	content	NOUN
easat-7828	437	17	marketing	marketing	NOUN
easat-7828	437	18	capability	capability	NOUN
easat-7828	437	19	building	building	NOUN
easat-7828	437	20	:	:	PUNCT
easat-7828	437	21	a	a	DET
easat-7828	437	22	conceptual	conceptual	ADJ
easat-7828	437	23	framework	framework	NOUN
easat-7828	437	24	,	,	PUNCT
easat-7828	437	25	"	"	PUNCT
easat-7828	437	26	journal	journal	NOUN
easat-7828	437	27	of	of	ADP
easat-7828	437	28	research	research	NOUN
easat-7828	437	29	in	in	ADP
easat-7828	437	30	interactive	interactive	ADJ
easat-7828	437	31	marketing	marketing	NOUN
easat-7828	437	32	,	,	PUNCT
easat-7828	437	33	vol	vol	NOUN
easat-7828	437	34	.	.	PROPN
easat-7828	437	35	14	14	NUM
easat-7828	437	36	,	,	PUNCT
easat-7828	437	37	no	no	INTJ
easat-7828	437	38	.	.	NOUN
easat-7828	437	39	1	1	NUM
easat-7828	437	40	,	,	PUNCT
easat-7828	437	41	pp	pp	ADJ
easat-7828	437	42	.	.	PUNCT
easat-7828	438	1	133	133	NUM
easat-7828	438	2	-	-	SYM
easat-7828	438	3	151	151	NUM
easat-7828	438	4	,	,	PUNCT
easat-7828	438	5	2020	2020	NUM
easat-7828	438	6	.	.	PUNCT
easat-7828	438	7	https://doi.org/10.1108/jrim-06-2018-0082	https://doi.org/10.1108/jrim-06-2018-0082	PROPN
easat-7828	439	1	[	[	X
easat-7828	439	2	29	29	NUM
easat-7828	439	3	]	]	PUNCT
easat-7828	439	4	s.	s.	PROPN
easat-7828	439	5	bazi	bazi	PROPN
easat-7828	439	6	,	,	PUNCT
easat-7828	439	7	r.	r.	PROPN
easat-7828	439	8	filieri	filieri	PROPN
easat-7828	439	9	,	,	PUNCT
easat-7828	439	10	and	and	CCONJ
easat-7828	439	11	m.	m.	PROPN
easat-7828	439	12	gorton	gorton	PROPN
easat-7828	439	13	,	,	PUNCT
easat-7828	439	14	"	"	PUNCT
easat-7828	439	15	customers	customer	NOUN
easat-7828	439	16	’	'	PUNCT
easat-7828	439	17	motivation	motivation	NOUN
easat-7828	439	18	to	to	PART
easat-7828	439	19	engage	engage	VERB
easat-7828	439	20	with	with	ADP
easat-7828	439	21	luxury	luxury	NOUN
easat-7828	439	22	brands	brand	NOUN
easat-7828	439	23	on	on	ADP
easat-7828	439	24	social	social	ADJ
easat-7828	439	25	media	medium	NOUN
easat-7828	439	26	,	,	PUNCT
easat-7828	439	27	"	"	PUNCT
easat-7828	439	28	journal	journal	NOUN
easat-7828	439	29	of	of	ADP
easat-7828	439	30	business	business	NOUN
easat-7828	439	31	research	research	NOUN
easat-7828	439	32	,	,	PUNCT
easat-7828	439	33	vol	vol	NOUN
easat-7828	439	34	.	.	PROPN
easat-7828	439	35	112	112	NUM
easat-7828	439	36	,	,	PUNCT
easat-7828	439	37	pp	pp	ADJ
easat-7828	439	38	.	.	PUNCT
easat-7828	439	39	223	223	NUM
easat-7828	439	40	-	-	SYM
easat-7828	439	41	235	235	NUM
easat-7828	439	42	,	,	PUNCT
easat-7828	439	43	2020	2020	NUM
easat-7828	439	44	.	.	PUNCT
easat-7828	440	1	https://doi.org/10.1016/j.jbusres.2020.02.032	https://doi.org/10.1016/j.jbusres.2020.02.032	PRON
easat-7828	440	2	[	[	X
easat-7828	440	3	30	30	NUM
easat-7828	440	4	]	]	PUNCT
easat-7828	440	5	t.	t.	PROPN
easat-7828	440	6	i.	i.	PROPN
easat-7828	440	7	mohamed	mohamed	PROPN
easat-7828	440	8	,	,	PUNCT
easat-7828	440	9	n.	n.	PROPN
easat-7828	440	10	a.	a.	PROPN
easat-7828	440	11	q.	q.	PROPN
easat-7828	440	12	osman	osman	PROPN
easat-7828	440	13	,	,	PUNCT
easat-7828	440	14	and	and	CCONJ
easat-7828	440	15	a.	a.	NOUN
easat-7828	440	16	m.	m.	PROPN
easat-7828	440	17	n.	n.	PROPN
easat-7828	440	18	a.	a.	PROPN
easat-7828	440	19	a.	a.	PROPN
easat-7828	440	20	badr	badr	PROPN
easat-7828	440	21	,	,	PUNCT
easat-7828	440	22	"	"	PUNCT
easat-7828	440	23	the	the	DET
easat-7828	440	24	influence	influence	NOUN
easat-7828	440	25	of	of	ADP
easat-7828	440	26	advertising	advertising	NOUN
easat-7828	440	27	image	image	NOUN
easat-7828	440	28	on	on	ADP
easat-7828	440	29	customers	customer	NOUN
easat-7828	440	30	’	'	PUNCT
easat-7828	440	31	final	final	ADJ
easat-7828	440	32	online	online	ADJ
easat-7828	440	33	purchase	purchase	NOUN
easat-7828	440	34	decisions	decision	NOUN
easat-7828	440	35	:	:	PUNCT
easat-7828	440	36	a	a	DET
easat-7828	440	37	survey	survey	NOUN
easat-7828	440	38	study	study	NOUN
easat-7828	440	39	,	,	PUNCT
easat-7828	440	40	"	"	PUNCT
easat-7828	440	41	international	international	ADJ
easat-7828	440	42	journal	journal	NOUN
easat-7828	440	43	of	of	ADP
easat-7828	440	44	business	business	NOUN
easat-7828	440	45	economics	economics	PROPN
easat-7828	440	46	&	&	CCONJ
easat-7828	440	47	management	management	PROPN
easat-7828	440	48	research	research	NOUN
easat-7828	440	49	,	,	PUNCT
easat-7828	440	50	vol	vol	NOUN
easat-7828	440	51	.	.	PROPN
easat-7828	440	52	2	2	NUM
easat-7828	440	53	,	,	PUNCT
easat-7828	440	54	no	no	INTJ
easat-7828	440	55	.	.	NOUN
easat-7828	440	56	7	7	NUM
easat-7828	440	57	,	,	PUNCT
easat-7828	440	58	pp	pp	ADJ
easat-7828	440	59	.	.	PUNCT
easat-7828	441	1	1–15	1–15	NUM
easat-7828	441	2	,	,	PUNCT
easat-7828	441	3	2022	2022	NUM
easat-7828	441	4	.	.	PUNCT
easat-7828	442	1	[	[	X
easat-7828	442	2	31	31	NUM
easat-7828	442	3	]	]	PUNCT
easat-7828	442	4	c.	c.	PROPN
easat-7828	442	5	shin	shin	PROPN
easat-7828	442	6	,	,	PUNCT
easat-7828	442	7	e.	e.	PROPN
easat-7828	442	8	oh	oh	INTJ
easat-7828	442	9	,	,	PUNCT
easat-7828	442	10	and	and	CCONJ
easat-7828	442	11	c.	c.	PROPN
easat-7828	442	12	kim	kim	PROPN
easat-7828	442	13	,	,	PUNCT
easat-7828	442	14	"	"	PUNCT
easat-7828	442	15	outlining	outline	VERB
easat-7828	442	16	components	component	NOUN
easat-7828	442	17	of	of	ADP
easat-7828	442	18	social	social	ADJ
easat-7828	442	19	media	medium	NOUN
easat-7828	442	20	content	content	NOUN
easat-7828	442	21	:	:	PUNCT
easat-7828	442	22	scenario	scenario	NOUN
easat-7828	442	23	characteristics	characteristic	NOUN
easat-7828	442	24	,	,	PUNCT
easat-7828	442	25	design	design	NOUN
easat-7828	442	26	qualities	quality	NOUN
easat-7828	442	27	,	,	PUNCT
easat-7828	442	28	and	and	CCONJ
easat-7828	442	29	structure	structure	NOUN
easat-7828	442	30	,	,	PUNCT
easat-7828	442	31	"	"	PUNCT
easat-7828	442	32	journal	journal	NOUN
easat-7828	442	33	of	of	ADP
easat-7828	442	34	digital	digital	ADJ
easat-7828	442	35	media	medium	NOUN
easat-7828	442	36	studies	study	NOUN
easat-7828	442	37	,	,	PUNCT
easat-7828	442	38	vol	vol	NOUN
easat-7828	442	39	.	.	PROPN
easat-7828	442	40	12	12	NUM
easat-7828	442	41	,	,	PUNCT
easat-7828	442	42	no	no	INTJ
easat-7828	442	43	.	.	NOUN
easat-7828	442	44	3	3	NUM
easat-7828	442	45	,	,	PUNCT
easat-7828	442	46	pp	pp	ADJ
easat-7828	442	47	.	.	PUNCT
easat-7828	443	1	45	45	NUM
easat-7828	443	2	-	-	SYM
easat-7828	443	3	60	60	NUM
easat-7828	443	4	,	,	PUNCT
easat-7828	443	5	2010	2010	NUM
easat-7828	443	6	.	.	PUNCT
easat-7828	444	1	[	[	X
easat-7828	444	2	32	32	NUM
easat-7828	444	3	]	]	PUNCT
easat-7828	444	4	h.	h.	PROPN
easat-7828	444	5	h.	h.	PROPN
easat-7828	444	6	tsai	tsai	PROPN
easat-7828	444	7	,	,	PUNCT
easat-7828	444	8	h.	h.	PROPN
easat-7828	444	9	y.	y.	PROPN
easat-7828	444	10	lee	lee	PROPN
easat-7828	444	11	,	,	PUNCT
easat-7828	444	12	and	and	CCONJ
easat-7828	444	13	h.	h.	PROPN
easat-7828	444	14	c.	c.	PROPN
easat-7828	444	15	yu	yu	PROPN
easat-7828	444	16	,	,	PUNCT
easat-7828	444	17	"	"	PUNCT
easat-7828	444	18	developing	develop	VERB
easat-7828	444	19	the	the	DET
easat-7828	444	20	digital	digital	ADJ
easat-7828	444	21	content	content	NOUN
easat-7828	444	22	industry	industry	NOUN
easat-7828	444	23	in	in	ADP
easat-7828	444	24	taiwan	taiwan	PROPN
easat-7828	444	25	,	,	PUNCT
easat-7828	444	26	"	"	PUNCT
easat-7828	444	27	review	review	NOUN
easat-7828	444	28	of	of	ADP
easat-7828	444	29	policy	policy	NOUN
easat-7828	444	30	research	research	NOUN
easat-7828	444	31	,	,	PUNCT
easat-7828	444	32	vol	vol	NOUN
easat-7828	444	33	.	.	PROPN
easat-7828	444	34	25	25	NUM
easat-7828	444	35	,	,	PUNCT
easat-7828	444	36	no	no	INTJ
easat-7828	444	37	.	.	NOUN
easat-7828	444	38	2	2	NUM
easat-7828	444	39	,	,	PUNCT
easat-7828	444	40	pp	pp	ADJ
easat-7828	444	41	.	.	PUNCT
easat-7828	444	42	169	169	NUM
easat-7828	444	43	-	-	SYM
easat-7828	444	44	188	188	NUM
easat-7828	444	45	,	,	PUNCT
easat-7828	444	46	2008	2008	NUM
easat-7828	444	47	.	.	PUNCT
easat-7828	445	1	[	[	X
easat-7828	445	2	33	33	NUM
easat-7828	445	3	]	]	PUNCT
easat-7828	445	4	a.	a.	NOUN
easat-7828	445	5	benlian	benlian	PROPN
easat-7828	445	6	and	and	CCONJ
easat-7828	445	7	t.	t.	PROPN
easat-7828	445	8	hess	hess	PROPN
easat-7828	445	9	,	,	PUNCT
easat-7828	445	10	"	"	PUNCT
easat-7828	445	11	a	a	DET
easat-7828	445	12	contingency	contingency	NOUN
easat-7828	445	13	model	model	NOUN
easat-7828	445	14	for	for	ADP
easat-7828	445	15	the	the	DET
easat-7828	445	16	allocation	allocation	NOUN
easat-7828	445	17	of	of	ADP
easat-7828	445	18	media	medium	NOUN
easat-7828	445	19	content	content	NOUN
easat-7828	445	20	in	in	ADP
easat-7828	445	21	publishing	publish	VERB
easat-7828	445	22	companies	company	NOUN
easat-7828	445	23	,	,	PUNCT
easat-7828	445	24	"	"	PUNCT
easat-7828	445	25	information	information	NOUN
easat-7828	445	26	&	&	CCONJ
easat-7828	445	27	management	management	NOUN
easat-7828	445	28	,	,	PUNCT
easat-7828	445	29	vol	vol	NOUN
easat-7828	445	30	.	.	PROPN
easat-7828	445	31	44	44	NUM
easat-7828	445	32	,	,	PUNCT
easat-7828	445	33	no	no	INTJ
easat-7828	445	34	.	.	NOUN
easat-7828	445	35	5	5	NUM
easat-7828	445	36	,	,	PUNCT
easat-7828	445	37	pp	pp	ADJ
easat-7828	445	38	.	.	PUNCT
easat-7828	446	1	492	492	NUM
easat-7828	446	2	-	-	SYM
easat-7828	446	3	502	502	NUM
easat-7828	446	4	,	,	PUNCT
easat-7828	446	5	2007	2007	NUM
easat-7828	446	6	.	.	PUNCT
easat-7828	447	1	https://doi.org/10.1016/j.im.2007.05.001	https://doi.org/10.1016/j.im.2007.05.001	PROPN
easat-7828	448	1	[	[	X
easat-7828	448	2	34	34	NUM
easat-7828	448	3	]	]	X
easat-7828	448	4	j.	j.	PROPN
easat-7828	448	5	lee	lee	PROPN
easat-7828	448	6	and	and	CCONJ
easat-7828	448	7	m.	m.	PROPN
easat-7828	448	8	theokary	theokary	ADJ
easat-7828	448	9	,	,	PUNCT
easat-7828	448	10	"	"	PUNCT
easat-7828	448	11	hold	hold	VERB
easat-7828	448	12	diminished	diminished	ADJ
easat-7828	448	13	significance	significance	NOUN
easat-7828	448	14	:	:	PUNCT
easat-7828	448	15	contemporary	contemporary	ADJ
easat-7828	448	16	circumstances	circumstance	NOUN
easat-7828	448	17	in	in	ADP
easat-7828	448	18	the	the	DET
easat-7828	448	19	changing	change	VERB
easat-7828	448	20	landscape	landscape	NOUN
easat-7828	448	21	of	of	ADP
easat-7828	448	22	success	success	NOUN
easat-7828	448	23	,	,	PUNCT
easat-7828	448	24	"	"	PUNCT
easat-7828	448	25	journal	journal	NOUN
easat-7828	448	26	of	of	ADP
easat-7828	448	27	contemporary	contemporary	PROPN
easat-7828	448	28	business	business	NOUN
easat-7828	448	29	studies	study	NOUN
easat-7828	448	30	,	,	PUNCT
easat-7828	448	31	vol	vol	NOUN
easat-7828	448	32	.	.	PROPN
easat-7828	448	33	15	15	NUM
easat-7828	448	34	,	,	PUNCT
easat-7828	448	35	no	no	INTJ
easat-7828	448	36	.	.	NOUN
easat-7828	448	37	3	3	NUM
easat-7828	448	38	,	,	PUNCT
easat-7828	448	39	pp	pp	ADJ
easat-7828	448	40	.	.	PUNCT
easat-7828	449	1	45	45	NUM
easat-7828	449	2	-	-	SYM
easat-7828	449	3	60	60	NUM
easat-7828	449	4	,	,	PUNCT
easat-7828	449	5	2021	2021	NUM
easat-7828	449	6	.	.	PUNCT
easat-7828	450	1	[	[	X
easat-7828	450	2	35	35	NUM
easat-7828	450	3	]	]	X
easat-7828	450	4	b.	b.	PROPN
easat-7828	450	5	sullivan	sullivan	PROPN
easat-7828	450	6	,	,	PUNCT
easat-7828	450	7	c.	c.	PROPN
easat-7828	450	8	ware	ware	PROPN
easat-7828	450	9	,	,	PUNCT
easat-7828	450	10	and	and	CCONJ
easat-7828	450	11	m.	m.	PROPN
easat-7828	450	12	plumlee	plumlee	PROPN
easat-7828	450	13	,	,	PUNCT
easat-7828	450	14	"	"	PUNCT
easat-7828	450	15	linking	link	VERB
easat-7828	450	16	audio	audio	ADJ
easat-7828	450	17	and	and	CCONJ
easat-7828	450	18	visual	visual	ADJ
easat-7828	450	19	information	information	NOUN
easat-7828	450	20	while	while	SCONJ
easat-7828	450	21	navigating	navigate	VERB
easat-7828	450	22	in	in	ADP
easat-7828	450	23	a	a	DET
easat-7828	450	24	virtual	virtual	ADJ
easat-7828	450	25	reality	reality	NOUN
easat-7828	450	26	kiosk	kiosk	NOUN
easat-7828	450	27	display	display	NOUN
easat-7828	450	28	,	,	PUNCT
easat-7828	450	29	"	"	PUNCT
easat-7828	450	30	journal	journal	NOUN
easat-7828	450	31	of	of	ADP
easat-7828	450	32	educational	educational	ADJ
easat-7828	450	33	multimedia	multimedia	NOUN
easat-7828	450	34	and	and	CCONJ
easat-7828	450	35	hypermedia	hypermedia	NOUN
easat-7828	450	36	,	,	PUNCT
easat-7828	450	37	vol	vol	NOUN
easat-7828	450	38	.	.	PROPN
easat-7828	450	39	15	15	NUM
easat-7828	450	40	,	,	PUNCT
easat-7828	450	41	no	no	INTJ
easat-7828	450	42	.	.	NOUN
easat-7828	450	43	2	2	NUM
easat-7828	450	44	,	,	PUNCT
easat-7828	450	45	pp	pp	ADJ
easat-7828	450	46	.	.	PUNCT
easat-7828	451	1	217	217	NUM
easat-7828	451	2	-	-	SYM
easat-7828	451	3	241	241	NUM
easat-7828	451	4	,	,	PUNCT
easat-7828	451	5	2006	2006	NUM
easat-7828	451	6	.	.	PUNCT
easat-7828	452	1	[	[	X
easat-7828	452	2	36	36	NUM
easat-7828	452	3	]	]	X
easat-7828	452	4	n.	n.	PROPN
easat-7828	452	5	koiso	koiso	PROPN
easat-7828	452	6	-	-	PUNCT
easat-7828	452	7	kanttila	kanttila	PROPN
easat-7828	452	8	,	,	PUNCT
easat-7828	452	9	"	"	PUNCT
easat-7828	452	10	digital	digital	ADJ
easat-7828	452	11	content	content	NOUN
easat-7828	452	12	marketing	marketing	NOUN
easat-7828	452	13	:	:	PUNCT
easat-7828	452	14	a	a	DET
easat-7828	452	15	literature	literature	NOUN
easat-7828	452	16	synthesis	synthesis	NOUN
easat-7828	452	17	,	,	PUNCT
easat-7828	452	18	"	"	PUNCT
easat-7828	452	19	journal	journal	NOUN
easat-7828	452	20	of	of	ADP
easat-7828	452	21	marketing	marketing	NOUN
easat-7828	452	22	management	management	NOUN
easat-7828	452	23	,	,	PUNCT
easat-7828	452	24	vol	vol	NOUN
easat-7828	452	25	.	.	PROPN
easat-7828	452	26	20	20	NUM
easat-7828	452	27	,	,	PUNCT
easat-7828	452	28	no	no	INTJ
easat-7828	452	29	.	.	NOUN
easat-7828	452	30	1	1	NUM
easat-7828	452	31	-	-	SYM
easat-7828	452	32	2	2	NUM
easat-7828	452	33	,	,	PUNCT
easat-7828	452	34	pp	pp	ADJ
easat-7828	452	35	.	.	PUNCT
easat-7828	453	1	45	45	NUM
easat-7828	453	2	-	-	SYM
easat-7828	453	3	65	65	NUM
easat-7828	453	4	,	,	PUNCT
easat-7828	453	5	2004	2004	NUM
easat-7828	453	6	.	.	PUNCT
easat-7828	454	1	[	[	X
easat-7828	454	2	37	37	NUM
easat-7828	454	3	]	]	PUNCT
easat-7828	454	4	j.	j.	PROPN
easat-7828	454	5	p.	p.	PROPN
easat-7828	454	6	doyle	doyle	PROPN
easat-7828	454	7	,	,	PUNCT
easat-7828	454	8	y.	y.	PROPN
easat-7828	454	9	su	su	PROPN
easat-7828	454	10	,	,	PUNCT
easat-7828	454	11	and	and	CCONJ
easat-7828	454	12	t.	t.	PROPN
easat-7828	454	13	kunkel	kunkel	PROPN
easat-7828	454	14	,	,	PUNCT
easat-7828	454	15	"	"	PUNCT
easat-7828	454	16	athlete	athlete	NOUN
easat-7828	454	17	branding	branding	NOUN
easat-7828	454	18	via	via	ADP
easat-7828	454	19	social	social	ADJ
easat-7828	454	20	media	medium	NOUN
easat-7828	454	21	:	:	PUNCT
easat-7828	454	22	examining	examine	VERB
easat-7828	454	23	the	the	DET
easat-7828	454	24	factors	factor	NOUN
easat-7828	454	25	influencing	influence	VERB
easat-7828	454	26	consumer	consumer	NOUN
easat-7828	454	27	engagement	engagement	NOUN
easat-7828	454	28	on	on	ADP
easat-7828	454	29	instagram	instagram	PROPN
easat-7828	454	30	,	,	PUNCT
easat-7828	454	31	"	"	PUNCT
easat-7828	454	32	european	european	ADJ
easat-7828	454	33	sport	sport	PROPN
easat-7828	454	34	management	management	PROPN
easat-7828	454	35	quarterly	quarterly	ADV
easat-7828	454	36	,	,	PUNCT
easat-7828	454	37	vol	vol	NOUN
easat-7828	454	38	.	.	PROPN
easat-7828	454	39	22	22	NUM
easat-7828	454	40	,	,	PUNCT
easat-7828	454	41	no	no	INTJ
easat-7828	454	42	.	.	NOUN
easat-7828	454	43	4	4	NUM
easat-7828	454	44	,	,	PUNCT
easat-7828	454	45	pp	pp	ADJ
easat-7828	454	46	.	.	PUNCT
easat-7828	454	47	506	506	NUM
easat-7828	454	48	-	-	SYM
easat-7828	454	49	526	526	NUM
easat-7828	454	50	,	,	PUNCT
easat-7828	454	51	2022	2022	NUM
easat-7828	454	52	.	.	PUNCT
easat-7828	454	53	https://doi.org/10.1080/16184742.2021.1910186	https://doi.org/10.1080/16184742.2021.1910186	PUNCT
easat-7828	455	1	[	[	X
easat-7828	455	2	38	38	NUM
easat-7828	455	3	]	]	PUNCT
easat-7828	455	4	s.	s.	PROPN
easat-7828	455	5	r.	r.	PROPN
easat-7828	455	6	agrawal	agrawal	PROPN
easat-7828	455	7	and	and	CCONJ
easat-7828	455	8	d.	d.	PROPN
easat-7828	455	9	mittal	mittal	PROPN
easat-7828	455	10	,	,	PUNCT
easat-7828	455	11	"	"	PUNCT
easat-7828	455	12	optimizing	optimize	VERB
easat-7828	455	13	customer	customer	NOUN
easat-7828	455	14	engagement	engagement	NOUN
easat-7828	455	15	content	content	NOUN
easat-7828	455	16	strategy	strategy	NOUN
easat-7828	455	17	in	in	ADP
easat-7828	455	18	retail	retail	NOUN
easat-7828	455	19	and	and	CCONJ
easat-7828	455	20	e	e	NOUN
easat-7828	455	21	-	-	NOUN
easat-7828	455	22	tail	tail	NOUN
easat-7828	455	23	:	:	PUNCT
easat-7828	455	24	available	available	ADJ
easat-7828	455	25	on	on	ADP
easat-7828	455	26	online	online	ADJ
easat-7828	455	27	product	product	NOUN
easat-7828	455	28	review	review	NOUN
easat-7828	455	29	videos	video	NOUN
easat-7828	455	30	,	,	PUNCT
easat-7828	455	31	"	"	PUNCT
easat-7828	455	32	journal	journal	NOUN
easat-7828	455	33	of	of	ADP
easat-7828	455	34	retailing	retailing	NOUN
easat-7828	455	35	and	and	CCONJ
easat-7828	455	36	consumer	consumer	NOUN
easat-7828	455	37	services	service	NOUN
easat-7828	455	38	,	,	PUNCT
easat-7828	455	39	vol	vol	NOUN
easat-7828	455	40	.	.	PROPN
easat-7828	455	41	67	67	NUM
easat-7828	455	42	,	,	PUNCT
easat-7828	455	43	p.	p.	NOUN
easat-7828	455	44	102966	102966	NUM
easat-7828	455	45	,	,	PUNCT
easat-7828	455	46	2022	2022	NUM
easat-7828	455	47	.	.	PUNCT
easat-7828	456	1	https://doi.org/10.1016/j.jretconser.2022.102966	https://doi.org/10.1016/j.jretconser.2022.102966	NOUN
easat-7828	456	2	[	[	X
easat-7828	456	3	39	39	NUM
easat-7828	456	4	]	]	PUNCT
easat-7828	456	5	m.	m.	NOUN
easat-7828	456	6	meire	meire	NOUN
easat-7828	456	7	,	,	PUNCT
easat-7828	456	8	k.	k.	PROPN
easat-7828	456	9	hewett	hewett	PROPN
easat-7828	456	10	,	,	PUNCT
easat-7828	456	11	m.	m.	NOUN
easat-7828	456	12	ballings	balling	NOUN
easat-7828	456	13	,	,	PUNCT
easat-7828	456	14	v.	v.	PROPN
easat-7828	456	15	kumar	kumar	PROPN
easat-7828	456	16	,	,	PUNCT
easat-7828	456	17	and	and	CCONJ
easat-7828	456	18	d.	d.	PROPN
easat-7828	456	19	van	van	PROPN
easat-7828	456	20	den	den	PROPN
easat-7828	456	21	poel	poel	NOUN
easat-7828	456	22	,	,	PUNCT
easat-7828	456	23	"	"	PUNCT
easat-7828	456	24	the	the	DET
easat-7828	456	25	role	role	NOUN
easat-7828	456	26	of	of	ADP
easat-7828	456	27	marketer	marketer	NOUN
easat-7828	456	28	-	-	PUNCT
easat-7828	456	29	generated	generate	VERB
easat-7828	456	30	content	content	NOUN
easat-7828	456	31	in	in	ADP
easat-7828	456	32	customer	customer	NOUN
easat-7828	456	33	engagement	engagement	NOUN
easat-7828	456	34	marketing	marketing	NOUN
easat-7828	456	35	,	,	PUNCT
easat-7828	456	36	"	"	PUNCT
easat-7828	456	37	journal	journal	NOUN
easat-7828	456	38	of	of	ADP
easat-7828	456	39	marketing	marketing	NOUN
easat-7828	456	40	,	,	PUNCT
easat-7828	456	41	vol	vol	NOUN
easat-7828	456	42	.	.	PROPN
easat-7828	456	43	83	83	NUM
easat-7828	456	44	,	,	PUNCT
easat-7828	456	45	no	no	INTJ
easat-7828	456	46	.	.	NOUN
easat-7828	456	47	6	6	NUM
easat-7828	456	48	,	,	PUNCT
easat-7828	456	49	pp	pp	ADJ
easat-7828	456	50	.	.	PUNCT
easat-7828	457	1	21	21	NUM
easat-7828	457	2	-	-	SYM
easat-7828	457	3	42	42	NUM
easat-7828	457	4	,	,	PUNCT
easat-7828	457	5	2019	2019	NUM
easat-7828	457	6	.	.	PUNCT
easat-7828	458	1	[	[	X
easat-7828	458	2	40	40	NUM
easat-7828	458	3	]	]	PUNCT
easat-7828	458	4	e.	e.	PROPN
easat-7828	458	5	s.	s.	PROPN
easat-7828	458	6	valenzuela	valenzuela	PROPN
easat-7828	458	7	-	-	PUNCT
easat-7828	458	8	gálvez	gálvez	NOUN
easat-7828	458	9	,	,	PUNCT
easat-7828	458	10	a.	a.	NOUN
easat-7828	458	11	garrido	garrido	PROPN
easat-7828	458	12	-	-	PUNCT
easat-7828	458	13	morgado	morgado	NOUN
easat-7828	458	14	,	,	PUNCT
easat-7828	458	15	and	and	CCONJ
easat-7828	458	16	ó	ó	PROPN
easat-7828	458	17	.	.	PROPN
easat-7828	458	18	gonzález	gonzález	PROPN
easat-7828	458	19	-	-	PUNCT
easat-7828	458	20	benito	benito	PROPN
easat-7828	458	21	,	,	PUNCT
easat-7828	458	22	"	"	PUNCT
easat-7828	458	23	boost	boost	VERB
easat-7828	458	24	your	your	PRON
easat-7828	458	25	email	email	NOUN
easat-7828	458	26	marketing	marketing	NOUN
easat-7828	458	27	campaign	campaign	NOUN
easat-7828	458	28	!	!	PUNCT
easat-7828	459	1	emojis	emoji	NOUN
easat-7828	459	2	as	as	ADP
easat-7828	459	3	visual	visual	ADJ
easat-7828	459	4	stimuli	stimulus	NOUN
easat-7828	459	5	to	to	PART
easat-7828	459	6	influence	influence	VERB
easat-7828	459	7	customer	customer	NOUN
easat-7828	459	8	engagement	engagement	NOUN
easat-7828	459	9	,	,	PUNCT
easat-7828	459	10	"	"	PUNCT
easat-7828	459	11	journal	journal	NOUN
easat-7828	459	12	of	of	ADP
easat-7828	459	13	research	research	NOUN
easat-7828	459	14	in	in	ADP
easat-7828	459	15	interactive	interactive	ADJ
easat-7828	459	16	marketing	marketing	NOUN
easat-7828	459	17	,	,	PUNCT
easat-7828	459	18	vol	vol	NOUN
easat-7828	459	19	.	.	PROPN
easat-7828	459	20	17	17	NUM
easat-7828	459	21	,	,	PUNCT
easat-7828	459	22	no	no	INTJ
easat-7828	459	23	.	.	NOUN
easat-7828	459	24	3	3	NUM
easat-7828	459	25	,	,	PUNCT
easat-7828	459	26	pp	pp	ADJ
easat-7828	459	27	.	.	PUNCT
easat-7828	460	1	337	337	NUM
easat-7828	460	2	-	-	SYM
easat-7828	460	3	352	352	NUM
easat-7828	460	4	,	,	PUNCT
easat-7828	460	5	2022	2022	NUM
easat-7828	460	6	.	.	PUNCT
easat-7828	461	1	[	[	X
easat-7828	461	2	41	41	NUM
easat-7828	461	3	]	]	PUNCT
easat-7828	461	4	a.	a.	NOUN
easat-7828	461	5	t.	t.	PROPN
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easat-7828	461	7	,	,	PUNCT
easat-7828	461	8	m.	m.	PROPN
easat-7828	461	9	r.	r.	PROPN
easat-7828	461	10	sciandra	sciandra	PROPN
easat-7828	461	11	,	,	PUNCT
easat-7828	461	12	and	and	CCONJ
easat-7828	461	13	j.	j.	PROPN
easat-7828	461	14	j.	j.	PROPN
easat-7828	461	15	inman	inman	PROPN
easat-7828	461	16	,	,	PUNCT
easat-7828	461	17	"	"	PUNCT
easat-7828	461	18	the	the	DET
easat-7828	461	19	effects	effect	NOUN
easat-7828	461	20	of	of	ADP
easat-7828	461	21	content	content	ADJ
easat-7828	461	22	characteristics	characteristic	NOUN
easat-7828	461	23	on	on	ADP
easat-7828	461	24	consumer	consumer	NOUN
easat-7828	461	25	engagement	engagement	NOUN
easat-7828	461	26	with	with	ADP
easat-7828	461	27	branded	brand	VERB
easat-7828	461	28	social	social	ADJ
easat-7828	461	29	media	medium	NOUN
easat-7828	461	30	content	content	NOUN
easat-7828	461	31	on	on	ADP
easat-7828	461	32	facebook	facebook	NOUN
easat-7828	461	33	,	,	PUNCT
easat-7828	461	34	"	"	PUNCT
easat-7828	461	35	marketing	marketing	NOUN
easat-7828	461	36	science	science	PROPN
easat-7828	461	37	institute	institute	PROPN
easat-7828	461	38	working	working	PROPN
easat-7828	461	39	paper	paper	PROPN
easat-7828	461	40	series	series	NOUN
easat-7828	461	41	,	,	PUNCT
easat-7828	461	42	vol	vol	NOUN
easat-7828	461	43	.	.	PROPN
easat-7828	461	44	15	15	NUM
easat-7828	461	45	,	,	PUNCT
easat-7828	461	46	no	no	INTJ
easat-7828	461	47	.	.	NOUN
easat-7828	461	48	110	110	NUM
easat-7828	461	49	,	,	PUNCT
easat-7828	461	50	pp	pp	ADJ
easat-7828	461	51	.	.	PUNCT
easat-7828	462	1	1	1	NUM
easat-7828	462	2	-	-	SYM
easat-7828	462	3	51	51	NUM
easat-7828	462	4	,	,	PUNCT
easat-7828	462	5	2015	2015	NUM
easat-7828	462	6	.	.	PUNCT
easat-7828	463	1	[	[	X
easat-7828	463	2	42	42	NUM
easat-7828	463	3	]	]	PUNCT
easat-7828	463	4	j.	j.	PROPN
easat-7828	463	5	berger	berger	PROPN
easat-7828	463	6	and	and	CCONJ
easat-7828	463	7	k.	k.	PROPN
easat-7828	463	8	l.	l.	PROPN
easat-7828	463	9	milkman	milkman	PROPN
easat-7828	463	10	,	,	PUNCT
easat-7828	463	11	"	"	PUNCT
easat-7828	463	12	what	what	PRON
easat-7828	463	13	makes	make	VERB
easat-7828	463	14	online	online	ADJ
easat-7828	463	15	content	content	NOUN
easat-7828	463	16	viral	viral	ADJ
easat-7828	463	17	?	?	PUNCT
easat-7828	463	18	,	,	PUNCT
easat-7828	463	19	"	"	PUNCT
easat-7828	463	20	journal	journal	NOUN
easat-7828	463	21	of	of	ADP
easat-7828	463	22	marketing	marketing	NOUN
easat-7828	463	23	research	research	NOUN
easat-7828	463	24	,	,	PUNCT
easat-7828	463	25	vol	vol	NOUN
easat-7828	463	26	.	.	PROPN
easat-7828	463	27	49	49	NUM
easat-7828	463	28	,	,	PUNCT
easat-7828	463	29	no	no	INTJ
easat-7828	463	30	.	.	NOUN
easat-7828	463	31	2	2	NUM
easat-7828	463	32	,	,	PUNCT
easat-7828	463	33	pp	pp	ADJ
easat-7828	463	34	.	.	PUNCT
easat-7828	464	1	192	192	NUM
easat-7828	464	2	-	-	SYM
easat-7828	464	3	205	205	NUM
easat-7828	464	4	,	,	PUNCT
easat-7828	464	5	2012	2012	NUM
easat-7828	464	6	.	.	PUNCT
easat-7828	465	1	https://doi.org/10.1509/jmr.10.0353	https://doi.org/10.1509/jmr.10.0353	PROPN
easat-7828	466	1	https://doi.org/10.1146/annurev.psych.57.102904.190156	https://doi.org/10.1146/annurev.psych.57.102904.190156	PROPN
easat-7828	466	2	https://doi.org/10.1108/apjml-04-2022-0310	https://doi.org/10.1108/apjml-04-2022-0310	NOUN
easat-7828	466	3	http://www.forbes.com/sites/jaysondemers/2014/12/01/the-top-7-content-marketing-trends-that-will-dominate-2015/	http://www.forbes.com/sites/jaysondemers/2014/12/01/the-top-7-content-marketing-trends-that-will-dominate-2015/	PROPN
easat-7828	466	4	http://www.forbes.com/sites/jaysondemers/2014/12/01/the-top-7-content-marketing-trends-that-will-dominate-2015/	http://www.forbes.com/sites/jaysondemers/2014/12/01/the-top-7-content-marketing-trends-that-will-dominate-2015/	VERB
easat-7828	466	5	https://doi.org/10.1108/jpbm-09-2020-2881	https://doi.org/10.1108/jpbm-09-2020-2881	NOUN
easat-7828	466	6	https://doi.org/10.1080/0144929x.2015.1049096	https://doi.org/10.1080/0144929x.2015.1049096	VERB
easat-7828	466	7	https://doi.org/10.1108/jrim-06-2018-0082	https://doi.org/10.1108/jrim-06-2018-0082	PROPN
easat-7828	466	8	https://doi.org/10.1016/j.jbusres.2020.02.032	https://doi.org/10.1016/j.jbusres.2020.02.032	DET
easat-7828	466	9	https://doi.org/10.1016/j.im.2007.05.001	https://doi.org/10.1016/j.im.2007.05.001	PROPN
easat-7828	466	10	https://doi.org/10.1080/16184742.2021.1910186	https://doi.org/10.1080/16184742.2021.1910186	PROPN
easat-7828	466	11	https://doi.org/10.1016/j.jretconser.2022.102966	https://doi.org/10.1016/j.jretconser.2022.102966	PROPN
easat-7828	466	12	https://doi.org/10.1509/jmr.10.0353	https://doi.org/10.1509/jmr.10.0353	PROPN
easat-7828	466	13	536	536	NUM
easat-7828	466	14	edelweiss	edelweiss	PROPN
easat-7828	466	15	applied	apply	VERB
easat-7828	466	16	science	science	NOUN
easat-7828	466	17	and	and	CCONJ
easat-7828	466	18	technology	technology	NOUN
easat-7828	466	19	issn	issn	PROPN
easat-7828	466	20	:	:	PUNCT
easat-7828	466	21	2576	2576	NUM
easat-7828	466	22	-	-	SYM
easat-7828	466	23	8484	8484	NUM
easat-7828	466	24	vol	vol	NOUN
easat-7828	466	25	.	.	PROPN
easat-7828	467	1	9	9	NUM
easat-7828	467	2	,	,	PUNCT
easat-7828	467	3	no	no	INTJ
easat-7828	467	4	.	.	NOUN
easat-7828	467	5	6	6	NUM
easat-7828	467	6	:	:	PUNCT
easat-7828	467	7	521	521	NUM
easat-7828	467	8	-	-	SYM
easat-7828	467	9	536	536	NUM
easat-7828	467	10	,	,	PUNCT
easat-7828	467	11	2025	2025	NUM
easat-7828	467	12	doi	doi	NOUN
easat-7828	467	13	:	:	PUNCT
easat-7828	467	14	10.55214/25768484.v9i6.7828	10.55214/25768484.v9i6.7828	NUM
easat-7828	467	15	©	©	NOUN
easat-7828	467	16	2025	2025	NUM
easat-7828	467	17	by	by	ADP
easat-7828	467	18	the	the	DET
easat-7828	467	19	authors	author	NOUN
easat-7828	467	20	;	;	PUNCT
easat-7828	467	21	licensee	licensee	PROPN
easat-7828	467	22	learning	learning	NOUN
easat-7828	467	23	gate	gate	NOUN
easat-7828	468	1	[	[	X
easat-7828	468	2	43	43	NUM
easat-7828	468	3	]	]	PUNCT
easat-7828	468	4	s.-c	s.-c	NOUN
easat-7828	468	5	.	.	PUNCT
easat-7828	469	1	chu	chu	PROPN
easat-7828	469	2	,	,	PUNCT
easat-7828	469	3	"	"	PUNCT
easat-7828	469	4	viral	viral	ADJ
easat-7828	469	5	advertising	advertising	NOUN
easat-7828	469	6	in	in	ADP
easat-7828	469	7	social	social	ADJ
easat-7828	469	8	media	medium	NOUN
easat-7828	469	9	:	:	PUNCT
easat-7828	469	10	participation	participation	NOUN
easat-7828	469	11	in	in	ADP
easat-7828	469	12	facebook	facebook	NOUN
easat-7828	469	13	groups	group	NOUN
easat-7828	469	14	and	and	CCONJ
easat-7828	469	15	responses	response	NOUN
easat-7828	469	16	among	among	ADP
easat-7828	469	17	college	college	NOUN
easat-7828	469	18	-	-	PUNCT
easat-7828	469	19	aged	aged	ADJ
easat-7828	469	20	users	user	NOUN
easat-7828	469	21	,	,	PUNCT
easat-7828	469	22	"	"	PUNCT
easat-7828	469	23	journal	journal	NOUN
easat-7828	469	24	of	of	ADP
easat-7828	469	25	interactive	interactive	ADJ
easat-7828	469	26	advertising	advertising	NOUN
easat-7828	469	27	,	,	PUNCT
easat-7828	469	28	vol	vol	NOUN
easat-7828	469	29	.	.	PROPN
easat-7828	469	30	12	12	NUM
easat-7828	469	31	,	,	PUNCT
easat-7828	469	32	no	no	INTJ
easat-7828	469	33	.	.	NOUN
easat-7828	469	34	1	1	NUM
easat-7828	469	35	,	,	PUNCT
easat-7828	469	36	pp	pp	ADJ
easat-7828	469	37	.	.	PUNCT
easat-7828	470	1	30	30	NUM
easat-7828	470	2	-	-	SYM
easat-7828	470	3	43	43	NUM
easat-7828	470	4	,	,	PUNCT
easat-7828	470	5	2011	2011	NUM
easat-7828	470	6	.	.	PUNCT
easat-7828	470	7	https://doi.org/10.1080/15252019.2011.10722197	https://doi.org/10.1080/15252019.2011.10722197	PUNCT
easat-7828	471	1	[	[	X
easat-7828	471	2	44	44	NUM
easat-7828	471	3	]	]	PUNCT
easat-7828	471	4	a.	a.	PROPN
easat-7828	471	5	n.	n.	PROPN
easat-7828	471	6	smith	smith	PROPN
easat-7828	471	7	and	and	CCONJ
easat-7828	471	8	l.	l.	PROPN
easat-7828	471	9	w.	w.	PROPN
easat-7828	471	10	johnson	johnson	PROPN
easat-7828	471	11	,	,	PUNCT
easat-7828	471	12	"	"	PUNCT
easat-7828	471	13	the	the	DET
easat-7828	471	14	dynamics	dynamic	NOUN
easat-7828	471	15	between	between	ADP
easat-7828	471	16	social	social	ADJ
easat-7828	471	17	media	medium	NOUN
easat-7828	471	18	and	and	CCONJ
easat-7828	471	19	branding	branding	NOUN
easat-7828	471	20	strategies	strategy	NOUN
easat-7828	471	21	,	,	PUNCT
easat-7828	471	22	"	"	PUNCT
easat-7828	471	23	journal	journal	NOUN
easat-7828	471	24	of	of	ADP
easat-7828	471	25	brand	brand	NOUN
easat-7828	471	26	strategy	strategy	NOUN
easat-7828	471	27	,	,	PUNCT
easat-7828	471	28	vol	vol	NOUN
easat-7828	471	29	.	.	PROPN
easat-7828	471	30	7	7	NUM
easat-7828	471	31	,	,	PUNCT
easat-7828	471	32	no	no	INTJ
easat-7828	471	33	.	.	NOUN
easat-7828	471	34	3	3	NUM
easat-7828	471	35	,	,	PUNCT
easat-7828	471	36	pp	pp	ADJ
easat-7828	471	37	.	.	PUNCT
easat-7828	472	1	258	258	NUM
easat-7828	472	2	-	-	SYM
easat-7828	472	3	268	268	NUM
easat-7828	472	4	,	,	PUNCT
easat-7828	472	5	2018	2018	NUM
easat-7828	472	6	.	.	PUNCT
easat-7828	473	1	[	[	X
easat-7828	473	2	45	45	NUM
easat-7828	473	3	]	]	PUNCT
easat-7828	473	4	j.	j.	PROPN
easat-7828	473	5	p.	p.	PROPN
easat-7828	473	6	vargas	vargas	PROPN
easat-7828	473	7	,	,	PUNCT
easat-7828	473	8	r.	r.	PROPN
easat-7828	473	9	telles	telles	PROPN
easat-7828	473	10	,	,	PUNCT
easat-7828	473	11	and	and	CCONJ
easat-7828	473	12	j.	j.	PROPN
easat-7828	473	13	b.	b.	PROPN
easat-7828	473	14	pinho	pinho	PROPN
easat-7828	473	15	,	,	PUNCT
easat-7828	473	16	"	"	PUNCT
easat-7828	473	17	when	when	SCONJ
easat-7828	473	18	should	should	AUX
easat-7828	473	19	a	a	DET
easat-7828	473	20	brand	brand	NOUN
easat-7828	473	21	use	use	VERB
easat-7828	473	22	social	social	ADJ
easat-7828	473	23	media	medium	NOUN
easat-7828	473	24	?	?	PUNCT
easat-7828	474	1	a	a	DET
easat-7828	474	2	systematic	systematic	ADJ
easat-7828	474	3	literature	literature	NOUN
easat-7828	474	4	review	review	NOUN
easat-7828	474	5	of	of	ADP
easat-7828	474	6	social	social	ADJ
easat-7828	474	7	media	medium	NOUN
easat-7828	474	8	strategies	strategy	NOUN
easat-7828	474	9	and	and	CCONJ
easat-7828	474	10	their	their	PRON
easat-7828	474	11	impacts	impact	NOUN
easat-7828	474	12	on	on	ADP
easat-7828	474	13	brand	brand	NOUN
easat-7828	474	14	performance	performance	NOUN
easat-7828	474	15	,	,	PUNCT
easat-7828	474	16	"	"	PUNCT
easat-7828	474	17	journal	journal	NOUN
easat-7828	474	18	of	of	ADP
easat-7828	474	19	brand	brand	PROPN
easat-7828	474	20	management	management	NOUN
easat-7828	474	21	,	,	PUNCT
easat-7828	474	22	vol	vol	NOUN
easat-7828	474	23	.	.	PROPN
easat-7828	474	24	26	26	NUM
easat-7828	474	25	,	,	PUNCT
easat-7828	474	26	no	no	INTJ
easat-7828	474	27	.	.	NOUN
easat-7828	474	28	3	3	NUM
easat-7828	474	29	,	,	PUNCT
easat-7828	474	30	pp	pp	ADJ
easat-7828	474	31	.	.	PUNCT
easat-7828	474	32	276297	276297	NUM
easat-7828	474	33	,	,	PUNCT
easat-7828	474	34	2019	2019	NUM
easat-7828	474	35	.	.	PUNCT
easat-7828	475	1	[	[	X
easat-7828	475	2	46	46	NUM
easat-7828	475	3	]	]	PUNCT
easat-7828	475	4	s.	s.	PROPN
easat-7828	475	5	h.	h.	PROPN
easat-7828	475	6	chang	chang	PROPN
easat-7828	475	7	and	and	CCONJ
easat-7828	475	8	w.	w.	PROPN
easat-7828	475	9	y.	y.	PROPN
easat-7828	475	10	wu	wu	PROPN
easat-7828	475	11	,	,	PUNCT
easat-7828	475	12	"	"	PUNCT
easat-7828	475	13	the	the	DET
easat-7828	475	14	impact	impact	NOUN
easat-7828	475	15	of	of	ADP
easat-7828	475	16	visual	visual	ADJ
easat-7828	475	17	aesthetics	aesthetic	NOUN
easat-7828	475	18	on	on	ADP
easat-7828	475	19	social	social	ADJ
easat-7828	475	20	commerce	commerce	NOUN
easat-7828	475	21	:	:	PUNCT
easat-7828	475	22	from	from	ADP
easat-7828	475	23	the	the	DET
easat-7828	475	24	perspectives	perspective	NOUN
easat-7828	475	25	of	of	ADP
easat-7828	475	26	consumer	consumer	NOUN
easat-7828	475	27	trust	trust	NOUN
easat-7828	475	28	and	and	CCONJ
easat-7828	475	29	purchase	purchase	NOUN
easat-7828	475	30	intention	intention	NOUN
easat-7828	475	31	,	,	PUNCT
easat-7828	475	32	"	"	PUNCT
easat-7828	475	33	computers	computer	NOUN
easat-7828	475	34	in	in	ADP
easat-7828	475	35	human	human	ADJ
easat-7828	475	36	behavior	behavior	NOUN
easat-7828	475	37	,	,	PUNCT
easat-7828	475	38	vol	vol	NOUN
easat-7828	475	39	.	.	PROPN
easat-7828	475	40	102	102	NUM
easat-7828	475	41	,	,	PUNCT
easat-7828	475	42	pp	pp	ADJ
easat-7828	475	43	.	.	PUNCT
easat-7828	476	1	151–160	151–160	NUM
easat-7828	476	2	,	,	PUNCT
easat-7828	476	3	2020	2020	NUM
easat-7828	476	4	.	.	PUNCT
easat-7828	477	1	https://doi.org/10.1016/j.chb.2019.08.009	https://doi.org/10.1016/j.chb.2019.08.009	PROPN
easat-7828	478	1	[	[	X
easat-7828	478	2	47	47	NUM
easat-7828	478	3	]	]	X
easat-7828	478	4	e.	e.	PROPN
easat-7828	478	5	t.	t.	PROPN
easat-7828	478	6	anderson	anderson	PROPN
easat-7828	478	7	and	and	CCONJ
easat-7828	478	8	d.	d.	PROPN
easat-7828	478	9	i.	i.	PROPN
easat-7828	478	10	simester	simester	PROPN
easat-7828	478	11	,	,	PUNCT
easat-7828	478	12	"	"	PUNCT
easat-7828	478	13	reviews	review	NOUN
easat-7828	478	14	without	without	ADP
easat-7828	478	15	a	a	DET
easat-7828	478	16	purchase	purchase	NOUN
easat-7828	478	17	:	:	PUNCT
easat-7828	478	18	low	low	ADJ
easat-7828	478	19	ratings	rating	NOUN
easat-7828	478	20	,	,	PUNCT
easat-7828	478	21	loyal	loyal	ADJ
easat-7828	478	22	customers	customer	NOUN
easat-7828	478	23	,	,	PUNCT
easat-7828	478	24	and	and	CCONJ
easat-7828	478	25	deception	deception	NOUN
easat-7828	478	26	,	,	PUNCT
easat-7828	478	27	"	"	PUNCT
easat-7828	478	28	journal	journal	NOUN
easat-7828	478	29	of	of	ADP
easat-7828	478	30	marketing	marketing	NOUN
easat-7828	478	31	research	research	NOUN
easat-7828	478	32	,	,	PUNCT
easat-7828	478	33	vol	vol	NOUN
easat-7828	478	34	.	.	PROPN
easat-7828	479	1	51	51	NUM
easat-7828	479	2	,	,	PUNCT
easat-7828	479	3	no	no	INTJ
easat-7828	479	4	.	.	NOUN
easat-7828	479	5	3	3	NUM
easat-7828	479	6	,	,	PUNCT
easat-7828	479	7	pp	pp	ADJ
easat-7828	479	8	.	.	PUNCT
easat-7828	480	1	249	249	NUM
easat-7828	480	2	-	-	SYM
easat-7828	480	3	269	269	NUM
easat-7828	480	4	,	,	PUNCT
easat-7828	480	5	2014	2014	NUM
easat-7828	480	6	.	.	PUNCT
easat-7828	481	1	https://doi.org/10.1509/jmr.13.0209	https://doi.org/10.1509/jmr.13.0209	PROPN
easat-7828	482	1	[	[	X
easat-7828	482	2	48	48	NUM
easat-7828	482	3	]	]	X
easat-7828	482	4	y.	y.	PROPN
easat-7828	482	5	chen	chen	PROPN
easat-7828	482	6	and	and	CCONJ
easat-7828	482	7	y.	y.	PROPN
easat-7828	482	8	wang	wang	PROPN
easat-7828	482	9	,	,	PUNCT
easat-7828	482	10	"	"	PUNCT
easat-7828	482	11	the	the	DET
easat-7828	482	12	impact	impact	NOUN
easat-7828	482	13	of	of	ADP
easat-7828	482	14	social	social	ADJ
easat-7828	482	15	media	medium	NOUN
easat-7828	482	16	marketing	marketing	NOUN
easat-7828	482	17	on	on	ADP
easat-7828	482	18	brand	brand	NOUN
easat-7828	482	19	loyalty	loyalty	NOUN
easat-7828	482	20	:	:	PUNCT
easat-7828	482	21	a	a	DET
easat-7828	482	22	conceptual	conceptual	ADJ
easat-7828	482	23	framework	framework	NOUN
easat-7828	482	24	and	and	CCONJ
easat-7828	482	25	empirical	empirical	ADJ
easat-7828	482	26	study	study	NOUN
easat-7828	482	27	,	,	PUNCT
easat-7828	482	28	"	"	PUNCT
easat-7828	482	29	journal	journal	NOUN
easat-7828	482	30	of	of	ADP
easat-7828	482	31	global	global	ADJ
easat-7828	482	32	marketing	marketing	NOUN
easat-7828	482	33	,	,	PUNCT
easat-7828	482	34	vol	vol	NOUN
easat-7828	482	35	.	.	PROPN
easat-7828	482	36	32	32	NUM
easat-7828	482	37	,	,	PUNCT
easat-7828	482	38	no	no	INTJ
easat-7828	482	39	.	.	NOUN
easat-7828	482	40	4	4	NUM
easat-7828	482	41	,	,	PUNCT
easat-7828	482	42	pp	pp	ADJ
easat-7828	482	43	.	.	PUNCT
easat-7828	483	1	282–296	282–296	NUM
easat-7828	483	2	,	,	PUNCT
easat-7828	483	3	2019	2019	NUM
easat-7828	483	4	.	.	PUNCT
easat-7828	484	1	https://doi.org/10.1080/08911762.2018.1467874	https://doi.org/10.1080/08911762.2018.1467874	PROPN
easat-7828	484	2	https://doi.org/10.1080/15252019.2011.10722197	https://doi.org/10.1080/15252019.2011.10722197	PROPN
easat-7828	485	1	https://doi.org/10.1016/j.chb.2019.08.009	https://doi.org/10.1016/j.chb.2019.08.009	PROPN
easat-7828	485	2	https://doi.org/10.1509/jmr.13.0209	https://doi.org/10.1509/jmr.13.0209	PROPN
easat-7828	485	3	https://doi.org/10.1080/08911762.2018.1467874	https://doi.org/10.1080/08911762.2018.1467874	PUNCT