id	sid	tid	token	lemma	pos
easat-7972	1	1	edelweiss	edelweiss	PROPN
easat-7972	1	2	applied	apply	VERB
easat-7972	1	3	science	science	NOUN
easat-7972	1	4	and	and	CCONJ
easat-7972	1	5	technology	technology	NOUN
easat-7972	1	6	issn	issn	PROPN
easat-7972	1	7	:	:	PUNCT
easat-7972	1	8	2576	2576	NUM
easat-7972	1	9	-	-	SYM
easat-7972	1	10	8484	8484	NUM
easat-7972	1	11	vol	vol	NOUN
easat-7972	1	12	.	.	PROPN
easat-7972	2	1	9	9	NUM
easat-7972	2	2	,	,	PUNCT
easat-7972	2	3	no	no	INTJ
easat-7972	2	4	.	.	NOUN
easat-7972	2	5	6	6	NUM
easat-7972	2	6	,	,	PUNCT
easat-7972	2	7	873	873	NUM
easat-7972	2	8	-	-	SYM
easat-7972	2	9	893	893	NUM
easat-7972	2	10	2025	2025	NUM
easat-7972	2	11	publisher	publisher	NOUN
easat-7972	2	12	:	:	PUNCT
easat-7972	2	13	learning	learn	VERB
easat-7972	2	14	gate	gate	NOUN
easat-7972	2	15	doi	doi	PROPN
easat-7972	2	16	:	:	PUNCT
easat-7972	2	17	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	2	18	©	©	PROPN
easat-7972	2	19	2025	2025	NUM
easat-7972	2	20	by	by	ADP
easat-7972	2	21	the	the	DET
easat-7972	2	22	authors	author	NOUN
easat-7972	2	23	;	;	PUNCT
easat-7972	2	24	licensee	licensee	PROPN
easat-7972	2	25	learning	learning	NOUN
easat-7972	2	26	gate	gate	NOUN
easat-7972	3	1	©	©	PROPN
easat-7972	3	2	2025	2025	NUM
easat-7972	3	3	by	by	ADP
easat-7972	3	4	the	the	DET
easat-7972	3	5	authors	author	NOUN
easat-7972	3	6	;	;	PUNCT
easat-7972	3	7	licensee	licensee	PROPN
easat-7972	3	8	learning	learning	NOUN
easat-7972	3	9	gate	gate	NOUN
easat-7972	3	10	history	history	NOUN
easat-7972	3	11	:	:	PUNCT
easat-7972	3	12	received	receive	VERB
easat-7972	3	13	:	:	PUNCT
easat-7972	3	14	3	3	NUM
easat-7972	3	15	april	april	PROPN
easat-7972	3	16	2025	2025	NUM
easat-7972	3	17	;	;	PUNCT
easat-7972	3	18	revised	revise	VERB
easat-7972	3	19	:	:	PUNCT
easat-7972	3	20	23	23	NUM
easat-7972	3	21	may	may	PROPN
easat-7972	3	22	2025	2025	NUM
easat-7972	3	23	;	;	PUNCT
easat-7972	3	24	accepted	accept	VERB
easat-7972	3	25	:	:	PUNCT
easat-7972	3	26	27	27	NUM
easat-7972	3	27	may	may	PROPN
easat-7972	3	28	2025	2025	NUM
easat-7972	3	29	;	;	PUNCT
easat-7972	3	30	published	publish	VERB
easat-7972	3	31	:	:	PUNCT
easat-7972	3	32	11	11	NUM
easat-7972	3	33	june	june	PROPN
easat-7972	3	34	2025	2025	NUM
easat-7972	3	35	*	*	PUNCT
easat-7972	3	36	correspondence	correspondence	NOUN
easat-7972	3	37	:	:	PUNCT
easat-7972	3	38	ayugiantari@unud.ac.id	ayugiantari@unud.ac.id	ADJ
easat-7972	3	39	social	social	ADJ
easat-7972	3	40	media	medium	NOUN
easat-7972	3	41	marketing	marketing	NOUN
easat-7972	3	42	-	-	PUNCT
easat-7972	3	43	based	base	VERB
easat-7972	3	44	brand	brand	NOUN
easat-7972	3	45	engagement	engagement	NOUN
easat-7972	3	46	strategy	strategy	NOUN
easat-7972	3	47	in	in	ADP
easat-7972	3	48	increasing	increase	VERB
easat-7972	3	49	purchasing	purchasing	NOUN
easat-7972	3	50	decisions	decision	NOUN
easat-7972	3	51	in	in	ADP
easat-7972	3	52	fashion	fashion	NOUN
easat-7972	3	53	smes	sme	NOUN
easat-7972	3	54	in	in	ADP
easat-7972	3	55	bali	bali	PROPN
easat-7972	4	1	i	i	PRON
easat-7972	4	2	gusti	gusti	PROPN
easat-7972	4	3	ayu	ayu	PROPN
easat-7972	4	4	ketut	ketut	PROPN
easat-7972	4	5	giantari1	giantari1	PROPN
easat-7972	4	6	*	*	SYM
easat-7972	4	7	,	,	PUNCT
easat-7972	4	8	tjok	tjok	PROPN
easat-7972	4	9	gede	gede	PROPN
easat-7972	4	10	raka	raka	PROPN
easat-7972	4	11	sukawati2	sukawati2	PROPN
easat-7972	4	12	,	,	PUNCT
easat-7972	4	13	ni	ni	PROPN
easat-7972	4	14	wayan	wayan	PROPN
easat-7972	4	15	ekawati3	ekawati3	PROPN
easat-7972	4	16	,	,	PUNCT
easat-7972	4	17	ni	ni	PROPN
easat-7972	4	18	nyoman	nyoman	PROPN
easat-7972	4	19	kerti	kerti	PROPN
easat-7972	4	20	yasa4	yasa4	PROPN
easat-7972	4	21	1,2,3,4economics	1,2,3,4economics	NUM
easat-7972	4	22	and	and	CCONJ
easat-7972	4	23	business	business	NOUN
easat-7972	4	24	faculty	faculty	NOUN
easat-7972	4	25	,	,	PUNCT
easat-7972	4	26	udayana	udayana	ADJ
easat-7972	4	27	university	university	NOUN
easat-7972	4	28	,	,	PUNCT
easat-7972	4	29	bali	bali	PROPN
easat-7972	4	30	–	–	PUNCT
easat-7972	4	31	indonesia	indonesia	PROPN
easat-7972	4	32	;	;	PUNCT
easat-7972	4	33	ayugiantari@unud.ac.id	ayugiantari@unud.ac.id	NOUN
easat-7972	4	34	(	(	PUNCT
easat-7972	4	35	i.g.a.k.g	i.g.a.k.g	NOUN
easat-7972	4	36	)	)	PUNCT
easat-7972	4	37	.	.	PUNCT
easat-7972	5	1	abstract	abstract	ADV
easat-7972	5	2	:	:	PUNCT
easat-7972	5	3	the	the	DET
easat-7972	5	4	development	development	NOUN
easat-7972	5	5	of	of	ADP
easat-7972	5	6	very	very	ADV
easat-7972	5	7	fast	fast	ADJ
easat-7972	5	8	fashion	fashion	NOUN
easat-7972	5	9	trends	trend	NOUN
easat-7972	5	10	and	and	CCONJ
easat-7972	5	11	the	the	DET
easat-7972	5	12	entry	entry	NOUN
easat-7972	5	13	of	of	ADP
easat-7972	5	14	foreign	foreign	ADJ
easat-7972	5	15	competitors	competitor	NOUN
easat-7972	5	16	have	have	VERB
easat-7972	5	17	an	an	DET
easat-7972	5	18	impact	impact	NOUN
easat-7972	5	19	on	on	ADP
easat-7972	5	20	consumer	consumer	NOUN
easat-7972	5	21	purchasing	purchasing	NOUN
easat-7972	5	22	decisions	decision	NOUN
easat-7972	5	23	,	,	PUNCT
easat-7972	5	24	especially	especially	ADV
easat-7972	5	25	for	for	ADP
easat-7972	5	26	generation	generation	NOUN
easat-7972	5	27	(	(	PUNCT
easat-7972	5	28	gen	gen	PROPN
easat-7972	5	29	)	)	PUNCT
easat-7972	5	30	z	z	NOUN
easat-7972	5	31	in	in	ADP
easat-7972	5	32	fashion	fashion	NOUN
easat-7972	5	33	msmes	msme	NOUN
easat-7972	5	34	in	in	ADP
easat-7972	5	35	bali	bali	PROPN
easat-7972	5	36	.	.	PUNCT
easat-7972	6	1	to	to	PART
easat-7972	6	2	encourage	encourage	VERB
easat-7972	6	3	increased	increase	VERB
easat-7972	6	4	consumer	consumer	NOUN
easat-7972	6	5	purchasing	purchasing	NOUN
easat-7972	6	6	decisions	decision	NOUN
easat-7972	6	7	,	,	PUNCT
easat-7972	6	8	social	social	ADJ
easat-7972	6	9	media	medium	NOUN
easat-7972	6	10	marketing	marketing	NOUN
easat-7972	6	11	is	be	AUX
easat-7972	6	12	used	use	VERB
easat-7972	6	13	as	as	ADP
easat-7972	6	14	a	a	DET
easat-7972	6	15	form	form	NOUN
easat-7972	6	16	of	of	ADP
easat-7972	6	17	promotion	promotion	NOUN
easat-7972	6	18	using	use	VERB
easat-7972	6	19	instagram	instagram	PROPN
easat-7972	6	20	,	,	PUNCT
easat-7972	6	21	facebook	facebook	NOUN
easat-7972	6	22	,	,	PUNCT
easat-7972	6	23	email	email	NOUN
easat-7972	6	24	marketing	marketing	NOUN
easat-7972	6	25	,	,	PUNCT
easat-7972	6	26	whatsapp	whatsapp	NOUN
easat-7972	6	27	,	,	PUNCT
easat-7972	6	28	and	and	CCONJ
easat-7972	6	29	tiktok	tiktok	NOUN
easat-7972	6	30	.	.	PUNCT
easat-7972	7	1	from	from	ADP
easat-7972	7	2	several	several	ADJ
easat-7972	7	3	previous	previous	ADJ
easat-7972	7	4	research	research	NOUN
easat-7972	7	5	studies	study	NOUN
easat-7972	7	6	on	on	ADP
easat-7972	7	7	the	the	DET
easat-7972	7	8	impact	impact	NOUN
easat-7972	7	9	of	of	ADP
easat-7972	7	10	the	the	DET
easat-7972	7	11	use	use	NOUN
easat-7972	7	12	of	of	ADP
easat-7972	7	13	social	social	ADJ
easat-7972	7	14	media	medium	NOUN
easat-7972	7	15	marketing	marketing	NOUN
easat-7972	7	16	on	on	ADP
easat-7972	7	17	purchasing	purchasing	NOUN
easat-7972	7	18	decisions	decision	NOUN
easat-7972	7	19	,	,	PUNCT
easat-7972	7	20	the	the	DET
easat-7972	7	21	results	result	NOUN
easat-7972	7	22	of	of	ADP
easat-7972	7	23	the	the	DET
easat-7972	7	24	study	study	NOUN
easat-7972	7	25	are	be	AUX
easat-7972	7	26	still	still	ADV
easat-7972	7	27	inconsistent	inconsistent	ADJ
easat-7972	7	28	(	(	PUNCT
easat-7972	7	29	research	research	NOUN
easat-7972	7	30	gap	gap	NOUN
easat-7972	7	31	)	)	PUNCT
easat-7972	7	32	.	.	PUNCT
easat-7972	8	1	to	to	PART
easat-7972	8	2	fill	fill	VERB
easat-7972	8	3	this	this	DET
easat-7972	8	4	research	research	NOUN
easat-7972	8	5	gap	gap	NOUN
easat-7972	8	6	,	,	PUNCT
easat-7972	8	7	brand	brand	NOUN
easat-7972	8	8	engagement	engagement	NOUN
easat-7972	8	9	,	,	PUNCT
easat-7972	8	10	and	and	CCONJ
easat-7972	8	11	brand	brand	NOUN
easat-7972	8	12	trust	trust	NOUN
easat-7972	8	13	strategies	strategy	NOUN
easat-7972	8	14	are	be	AUX
easat-7972	8	15	used	use	VERB
easat-7972	8	16	as	as	ADP
easat-7972	8	17	mediators	mediator	NOUN
easat-7972	8	18	for	for	ADP
easat-7972	8	19	fashion	fashion	NOUN
easat-7972	8	20	msmes	msme	NOUN
easat-7972	8	21	to	to	PART
easat-7972	8	22	increase	increase	VERB
easat-7972	8	23	consumer	consumer	NOUN
easat-7972	8	24	purchasing	purchasing	NOUN
easat-7972	8	25	decisions	decision	NOUN
easat-7972	8	26	.	.	PUNCT
easat-7972	9	1	the	the	DET
easat-7972	9	2	purpose	purpose	NOUN
easat-7972	9	3	of	of	ADP
easat-7972	9	4	the	the	DET
easat-7972	9	5	study	study	NOUN
easat-7972	9	6	was	be	AUX
easat-7972	9	7	to	to	PART
easat-7972	9	8	test	test	VERB
easat-7972	9	9	and	and	CCONJ
easat-7972	9	10	explain	explain	VERB
easat-7972	9	11	brand	brand	NOUN
easat-7972	9	12	engagement	engagement	NOUN
easat-7972	9	13	strategies	strategy	NOUN
easat-7972	9	14	based	base	VERB
easat-7972	9	15	on	on	ADP
easat-7972	9	16	social	social	ADJ
easat-7972	9	17	media	medium	NOUN
easat-7972	9	18	marketing	marketing	NOUN
easat-7972	9	19	to	to	PART
easat-7972	9	20	increase	increase	VERB
easat-7972	9	21	gen	gen	PROPN
easat-7972	9	22	z	z	NOUN
easat-7972	9	23	purchasing	purchasing	NOUN
easat-7972	9	24	decisions	decision	NOUN
easat-7972	9	25	in	in	ADP
easat-7972	9	26	fashion	fashion	NOUN
easat-7972	9	27	msmes	msme	NOUN
easat-7972	9	28	in	in	ADP
easat-7972	9	29	bali	bali	PROPN
easat-7972	9	30	.	.	PUNCT
easat-7972	10	1	this	this	DET
easat-7972	10	2	study	study	NOUN
easat-7972	10	3	uses	use	VERB
easat-7972	10	4	a	a	DET
easat-7972	10	5	quantitative	quantitative	ADJ
easat-7972	10	6	approach	approach	NOUN
easat-7972	10	7	with	with	ADP
easat-7972	10	8	200	200	NUM
easat-7972	10	9	respondents	respondent	NOUN
easat-7972	10	10	from	from	ADP
easat-7972	10	11	gen	gen	PROPN
easat-7972	10	12	z	z	NOUN
easat-7972	10	13	who	who	PRON
easat-7972	10	14	made	make	VERB
easat-7972	10	15	fashion	fashion	NOUN
easat-7972	10	16	product	product	NOUN
easat-7972	10	17	purchases	purchase	NOUN
easat-7972	10	18	using	use	VERB
easat-7972	10	19	a	a	DET
easat-7972	10	20	non	non	ADJ
easat-7972	10	21	-	-	ADJ
easat-7972	10	22	probability	probability	ADJ
easat-7972	10	23	sampling	sampling	NOUN
easat-7972	10	24	method	method	NOUN
easat-7972	10	25	,	,	PUNCT
easat-7972	10	26	namely	namely	ADV
easat-7972	10	27	purposive	purposive	ADJ
easat-7972	10	28	sampling	sampling	NOUN
easat-7972	10	29	.	.	PUNCT
easat-7972	11	1	data	datum	NOUN
easat-7972	11	2	collection	collection	NOUN
easat-7972	11	3	uses	use	VERB
easat-7972	11	4	a	a	DET
easat-7972	11	5	survey	survey	NOUN
easat-7972	11	6	method	method	NOUN
easat-7972	11	7	,	,	PUNCT
easat-7972	11	8	namely	namely	ADV
easat-7972	11	9	a	a	DET
easat-7972	11	10	questionnaire	questionnaire	NOUN
easat-7972	11	11	given	give	VERB
easat-7972	11	12	to	to	ADP
easat-7972	11	13	both	both	CCONJ
easat-7972	11	14	offline	offline	ADJ
easat-7972	11	15	and	and	CCONJ
easat-7972	11	16	online	online	ADJ
easat-7972	11	17	respondents	respondent	NOUN
easat-7972	11	18	.	.	PUNCT
easat-7972	12	1	the	the	DET
easat-7972	12	2	research	research	NOUN
easat-7972	12	3	instrument	instrument	NOUN
easat-7972	12	4	was	be	AUX
easat-7972	12	5	tested	test	VERB
easat-7972	12	6	for	for	ADP
easat-7972	12	7	validity	validity	NOUN
easat-7972	12	8	and	and	CCONJ
easat-7972	12	9	reliability	reliability	NOUN
easat-7972	12	10	,	,	PUNCT
easat-7972	12	11	and	and	CCONJ
easat-7972	12	12	the	the	DET
easat-7972	12	13	data	datum	NOUN
easat-7972	12	14	analysis	analysis	NOUN
easat-7972	12	15	technique	technique	NOUN
easat-7972	12	16	used	use	VERB
easat-7972	12	17	descriptive	descriptive	ADJ
easat-7972	12	18	statistical	statistical	ADJ
easat-7972	12	19	analysis	analysis	NOUN
easat-7972	12	20	and	and	CCONJ
easat-7972	12	21	inferential	inferential	ADJ
easat-7972	12	22	statistics	statistic	NOUN
easat-7972	12	23	(	(	PUNCT
easat-7972	12	24	sem	sem	NOUN
easat-7972	12	25	-	-	PUNCT
easat-7972	12	26	pls	pls	NOUN
easat-7972	12	27	)	)	PUNCT
easat-7972	12	28	.	.	PUNCT
easat-7972	13	1	the	the	DET
easat-7972	13	2	research	research	NOUN
easat-7972	13	3	results	result	NOUN
easat-7972	13	4	imply	imply	VERB
easat-7972	13	5	that	that	SCONJ
easat-7972	13	6	they	they	PRON
easat-7972	13	7	can	can	AUX
easat-7972	13	8	enrich	enrich	VERB
easat-7972	13	9	the	the	DET
easat-7972	13	10	theory	theory	NOUN
easat-7972	13	11	of	of	ADP
easat-7972	13	12	planned	plan	VERB
easat-7972	13	13	behavior	behavior	NOUN
easat-7972	13	14	in	in	ADP
easat-7972	13	15	the	the	DET
easat-7972	13	16	context	context	NOUN
easat-7972	13	17	of	of	ADP
easat-7972	13	18	fast	fast	ADJ
easat-7972	13	19	fashion	fashion	NOUN
easat-7972	13	20	.	.	PUNCT
easat-7972	14	1	the	the	DET
easat-7972	14	2	practical	practical	ADJ
easat-7972	14	3	implications	implication	NOUN
easat-7972	14	4	are	be	AUX
easat-7972	14	5	that	that	SCONJ
easat-7972	14	6	fashion	fashion	NOUN
easat-7972	14	7	smes	sme	NOUN
easat-7972	14	8	in	in	ADP
easat-7972	14	9	bali	bali	PROPN
easat-7972	14	10	should	should	AUX
easat-7972	14	11	design	design	VERB
easat-7972	14	12	interesting	interesting	ADJ
easat-7972	14	13	content	content	NOUN
easat-7972	14	14	on	on	ADP
easat-7972	14	15	social	social	ADJ
easat-7972	14	16	media	medium	NOUN
easat-7972	14	17	,	,	PUNCT
easat-7972	14	18	design	design	VERB
easat-7972	14	19	their	their	PRON
easat-7972	14	20	products	product	NOUN
easat-7972	14	21	well	well	ADV
easat-7972	14	22	from	from	ADP
easat-7972	14	23	quality	quality	NOUN
easat-7972	14	24	materials	material	NOUN
easat-7972	14	25	,	,	PUNCT
easat-7972	14	26	and	and	CCONJ
easat-7972	14	27	always	always	ADV
easat-7972	14	28	be	be	AUX
easat-7972	14	29	the	the	DET
easat-7972	14	30	quality	quality	NOUN
easat-7972	14	31	of	of	ADP
easat-7972	14	32	ready	ready	ADJ
easat-7972	14	33	-	-	PUNCT
easat-7972	14	34	to	to	PART
easat-7972	14	35	-	-	PUNCT
easat-7972	14	36	wear	wear	VERB
easat-7972	14	37	clothing	clothing	NOUN
easat-7972	14	38	and	and	CCONJ
easat-7972	14	39	services	service	NOUN
easat-7972	14	40	so	so	SCONJ
easat-7972	14	41	that	that	SCONJ
easat-7972	14	42	they	they	PRON
easat-7972	14	43	have	have	VERB
easat-7972	14	44	a	a	DET
easat-7972	14	45	good	good	ADJ
easat-7972	14	46	image	image	NOUN
easat-7972	14	47	.	.	PUNCT
easat-7972	15	1	keywords	keyword	NOUN
easat-7972	15	2	:	:	PUNCT
easat-7972	15	3	brand	brand	NOUN
easat-7972	15	4	engagement	engagement	NOUN
easat-7972	15	5	,	,	PUNCT
easat-7972	15	6	purchasing	purchasing	NOUN
easat-7972	15	7	decisions	decision	NOUN
easat-7972	15	8	,	,	PUNCT
easat-7972	15	9	social	social	ADJ
easat-7972	15	10	media	medium	NOUN
easat-7972	15	11	marketing	marketing	NOUN
easat-7972	15	12	,	,	PUNCT
easat-7972	15	13	trust	trust	NOUN
easat-7972	15	14	.	.	PUNCT
easat-7972	16	1	1	1	X
easat-7972	16	2	.	.	X
easat-7972	16	3	introduction	introduction	NOUN
easat-7972	16	4	the	the	DET
easat-7972	16	5	development	development	NOUN
easat-7972	16	6	of	of	ADP
easat-7972	16	7	msmes	msme	NOUN
easat-7972	16	8	in	in	ADP
easat-7972	16	9	ready	ready	ADJ
easat-7972	16	10	-	-	PUNCT
easat-7972	16	11	to	to	PART
easat-7972	16	12	-	-	PUNCT
easat-7972	16	13	wear	wear	VERB
easat-7972	16	14	clothing	clothing	NOUN
easat-7972	16	15	(	(	PUNCT
easat-7972	16	16	fashion	fashion	NOUN
easat-7972	16	17	)	)	PUNCT
easat-7972	16	18	in	in	ADP
easat-7972	16	19	bali	bali	PROPN
easat-7972	16	20	has	have	AUX
easat-7972	16	21	fluctuated	fluctuate	VERB
easat-7972	16	22	,	,	PUNCT
easat-7972	16	23	especially	especially	ADV
easat-7972	16	24	with	with	ADP
easat-7972	16	25	the	the	DET
easat-7972	16	26	presence	presence	NOUN
easat-7972	16	27	of	of	ADP
easat-7972	16	28	fashion	fashion	NOUN
easat-7972	16	29	products	product	NOUN
easat-7972	16	30	from	from	ADP
easat-7972	16	31	abroad	abroad	ADV
easat-7972	16	32	.	.	PUNCT
easat-7972	17	1	the	the	DET
easat-7972	17	2	clothing	clothing	NOUN
easat-7972	17	3	industry	industry	NOUN
easat-7972	17	4	offers	offer	VERB
easat-7972	17	5	the	the	DET
easat-7972	17	6	latest	late	ADJ
easat-7972	17	7	fashion	fashion	NOUN
easat-7972	17	8	trends	trend	NOUN
easat-7972	17	9	at	at	ADP
easat-7972	17	10	low	low	ADJ
easat-7972	17	11	prices	price	NOUN
easat-7972	17	12	and	and	CCONJ
easat-7972	17	13	fast	fast	ADJ
easat-7972	17	14	production	production	NOUN
easat-7972	17	15	times	time	NOUN
easat-7972	17	16	.	.	PUNCT
easat-7972	18	1	fast	fast	ADJ
easat-7972	18	2	fashion	fashion	NOUN
easat-7972	18	3	,	,	PUNCT
easat-7972	18	4	which	which	PRON
easat-7972	18	5	is	be	AUX
easat-7972	18	6	the	the	DET
easat-7972	18	7	current	current	ADJ
easat-7972	18	8	fashion	fashion	NOUN
easat-7972	18	9	trend	trend	NOUN
easat-7972	18	10	that	that	PRON
easat-7972	18	11	influences	influence	VERB
easat-7972	18	12	consumer	consumer	NOUN
easat-7972	18	13	purchasing	purchasing	NOUN
easat-7972	18	14	decisions	decision	NOUN
easat-7972	18	15	,	,	PUNCT
easat-7972	18	16	especially	especially	ADV
easat-7972	18	17	generation	generation	NOUN
easat-7972	18	18	z	z	NOUN
easat-7972	18	19	,	,	PUNCT
easat-7972	18	20	is	be	AUX
easat-7972	18	21	supported	support	VERB
easat-7972	18	22	by	by	ADP
easat-7972	18	23	social	social	ADJ
easat-7972	18	24	media	medium	NOUN
easat-7972	18	25	marketing	marketing	NOUN
easat-7972	19	1	[	[	X
easat-7972	19	2	1	1	NUM
easat-7972	19	3	]	]	PUNCT
easat-7972	19	4	.	.	PUNCT
easat-7972	20	1	a	a	DET
easat-7972	20	2	purchasing	purchase	VERB
easat-7972	20	3	decision	decision	NOUN
easat-7972	20	4	is	be	AUX
easat-7972	20	5	a	a	DET
easat-7972	20	6	condition	condition	NOUN
easat-7972	20	7	where	where	SCONJ
easat-7972	20	8	a	a	DET
easat-7972	20	9	consumer	consumer	NOUN
easat-7972	20	10	makes	make	VERB
easat-7972	20	11	a	a	DET
easat-7972	20	12	selection	selection	NOUN
easat-7972	20	13	and	and	CCONJ
easat-7972	20	14	decides	decide	VERB
easat-7972	20	15	to	to	PART
easat-7972	20	16	purchase	purchase	VERB
easat-7972	20	17	a	a	DET
easat-7972	20	18	product	product	NOUN
easat-7972	20	19	[	[	X
easat-7972	20	20	2	2	NUM
easat-7972	20	21	]	]	PUNCT
easat-7972	20	22	.	.	PUNCT
easat-7972	21	1	many	many	ADJ
easat-7972	21	2	factors	factor	NOUN
easat-7972	21	3	influence	influence	NOUN
easat-7972	21	4	purchasing	purchasing	NOUN
easat-7972	21	5	decisions	decision	NOUN
easat-7972	21	6	when	when	SCONJ
easat-7972	21	7	choosing	choose	VERB
easat-7972	21	8	fashion	fashion	NOUN
easat-7972	21	9	products	product	NOUN
easat-7972	21	10	,	,	PUNCT
easat-7972	21	11	including	include	VERB
easat-7972	21	12	social	social	ADJ
easat-7972	21	13	media	medium	NOUN
easat-7972	21	14	marketing	marketing	NOUN
easat-7972	21	15	.	.	PUNCT
easat-7972	22	1	social	social	ADJ
easat-7972	22	2	media	medium	NOUN
easat-7972	22	3	marketing	marketing	NOUN
easat-7972	22	4	is	be	AUX
easat-7972	22	5	a	a	DET
easat-7972	22	6	platform	platform	NOUN
easat-7972	22	7	for	for	ADP
easat-7972	22	8	activities	activity	NOUN
easat-7972	22	9	,	,	PUNCT
easat-7972	22	10	practices	practice	NOUN
easat-7972	22	11	,	,	PUNCT
easat-7972	22	12	and	and	CCONJ
easat-7972	22	13	behaviors	behavior	NOUN
easat-7972	22	14	among	among	ADP
easat-7972	22	15	communities	community	NOUN
easat-7972	22	16	of	of	ADP
easat-7972	22	17	people	people	NOUN
easat-7972	22	18	who	who	PRON
easat-7972	22	19	gather	gather	VERB
easat-7972	22	20	online	online	ADV
easat-7972	22	21	to	to	PART
easat-7972	22	22	share	share	VERB
easat-7972	22	23	information	information	NOUN
easat-7972	22	24	,	,	PUNCT
easat-7972	22	25	knowledge	knowledge	NOUN
easat-7972	22	26	,	,	PUNCT
easat-7972	22	27	and	and	CCONJ
easat-7972	22	28	opinions	opinion	NOUN
easat-7972	22	29	using	use	VERB
easat-7972	22	30	conversational	conversational	ADJ
easat-7972	22	31	media	medium	NOUN
easat-7972	22	32	[	[	X
easat-7972	22	33	3	3	NUM
easat-7972	22	34	]	]	PUNCT
easat-7972	22	35	.	.	PUNCT
easat-7972	23	1	several	several	ADJ
easat-7972	23	2	previous	previous	ADJ
easat-7972	23	3	research	research	NOUN
easat-7972	23	4	studies	study	NOUN
easat-7972	23	5	have	have	AUX
easat-7972	23	6	shown	show	VERB
easat-7972	23	7	that	that	SCONJ
easat-7972	23	8	social	social	ADJ
easat-7972	23	9	media	medium	NOUN
easat-7972	23	10	marketing	marketing	NOUN
easat-7972	23	11	has	have	VERB
easat-7972	23	12	a	a	DET
easat-7972	23	13	positive	positive	ADJ
easat-7972	23	14	and	and	CCONJ
easat-7972	23	15	significant	significant	ADJ
easat-7972	23	16	effect	effect	NOUN
easat-7972	23	17	on	on	ADP
easat-7972	23	18	purchasing	purchase	VERB
easat-7972	23	19	decisions	decision	NOUN
easat-7972	23	20	[	[	X
easat-7972	23	21	4	4	NUM
easat-7972	23	22	-	-	SYM
easat-7972	23	23	6	6	NUM
easat-7972	23	24	]	]	PUNCT
easat-7972	23	25	.	.	PUNCT
easat-7972	24	1	however	however	ADV
easat-7972	24	2	,	,	PUNCT
easat-7972	24	3	there	there	PRON
easat-7972	24	4	is	be	VERB
easat-7972	24	5	research	research	NOUN
easat-7972	24	6	by	by	ADP
easat-7972	24	7	noviyana	noviyana	NOUN
easat-7972	24	8	,	,	PUNCT
easat-7972	24	9	et	et	PROPN
easat-7972	24	10	al	al	PROPN
easat-7972	24	11	.	.	PUNCT
easat-7972	25	1	[	[	X
easat-7972	25	2	7	7	X
easat-7972	25	3	]	]	PUNCT
easat-7972	25	4	that	that	PRON
easat-7972	25	5	shows	show	VERB
easat-7972	25	6	that	that	SCONJ
easat-7972	25	7	,	,	PUNCT
easat-7972	25	8	partially	partially	ADV
easat-7972	25	9	,	,	PUNCT
easat-7972	25	10	social	social	ADJ
easat-7972	25	11	media	medium	NOUN
easat-7972	25	12	marketing	marketing	NOUN
easat-7972	25	13	does	do	AUX
easat-7972	25	14	not	not	PART
easat-7972	25	15	affect	affect	VERB
easat-7972	25	16	product	product	NOUN
easat-7972	25	17	purchasing	purchasing	NOUN
easat-7972	25	18	decisions	decision	NOUN
easat-7972	25	19	.	.	PUNCT
easat-7972	26	1	this	this	PRON
easat-7972	26	2	is	be	AUX
easat-7972	26	3	an	an	DET
easat-7972	26	4	important	important	ADJ
easat-7972	26	5	research	research	NOUN
easat-7972	26	6	gap	gap	NOUN
easat-7972	26	7	to	to	PART
easat-7972	26	8	be	be	AUX
easat-7972	26	9	re	re	VERB
easat-7972	26	10	-	-	VERB
easat-7972	26	11	examined	examine	VERB
easat-7972	26	12	by	by	ADP
easat-7972	26	13	using	use	VERB
easat-7972	26	14	its	its	PRON
easat-7972	26	15	mediating	mediate	VERB
easat-7972	26	16	variable	variable	NOUN
easat-7972	26	17	,	,	PUNCT
easat-7972	26	18	namely	namely	ADV
easat-7972	26	19	brand	brand	NOUN
easat-7972	26	20	engagement	engagement	NOUN
easat-7972	26	21	,	,	PUNCT
easat-7972	26	22	to	to	PART
easat-7972	26	23	increase	increase	VERB
easat-7972	26	24	purchasing	purchasing	NOUN
easat-7972	26	25	decisions	decision	NOUN
easat-7972	26	26	.	.	PUNCT
easat-7972	27	1	brand	brand	NOUN
easat-7972	27	2	engagement	engagement	NOUN
easat-7972	27	3	is	be	AUX
easat-7972	27	4	a	a	DET
easat-7972	27	5	company	company	NOUN
easat-7972	27	6	's	's	PART
easat-7972	27	7	strategy	strategy	NOUN
easat-7972	27	8	to	to	PART
easat-7972	27	9	create	create	VERB
easat-7972	27	10	an	an	DET
easat-7972	27	11	emotional	emotional	ADJ
easat-7972	27	12	connection	connection	NOUN
easat-7972	27	13	between	between	ADP
easat-7972	27	14	a	a	DET
easat-7972	27	15	brand	brand	NOUN
easat-7972	27	16	and	and	CCONJ
easat-7972	27	17	its	its	PRON
easat-7972	27	18	customers	customer	NOUN
easat-7972	27	19	.	.	PUNCT
easat-7972	28	1	various	various	ADJ
easat-7972	28	2	information	information	NOUN
easat-7972	28	3	and	and	CCONJ
easat-7972	28	4	sales	sale	NOUN
easat-7972	28	5	-	-	PUNCT
easat-7972	28	6	related	relate	VERB
easat-7972	28	7	campaigns	campaign	NOUN
easat-7972	28	8	are	be	AUX
easat-7972	28	9	https://orcid.org/0000-0001-7841-0526	https://orcid.org/0000-0001-7841-0526	PROPN
easat-7972	28	10	https://orcid.org/0000-0002-9007-0218	https://orcid.org/0000-0002-9007-0218	NOUN
easat-7972	28	11	https://orcid.org/0000-0001-6337-5983	https://orcid.org/0000-0001-6337-5983	VERB
easat-7972	28	12	https://orcid.org/0000-0003-1655-8220	https://orcid.org/0000-0003-1655-8220	ADP
easat-7972	28	13	874	874	NUM
easat-7972	28	14	edelweiss	edelweiss	PROPN
easat-7972	28	15	applied	apply	VERB
easat-7972	28	16	science	science	NOUN
easat-7972	28	17	and	and	CCONJ
easat-7972	28	18	technology	technology	NOUN
easat-7972	28	19	issn	issn	PROPN
easat-7972	28	20	:	:	PUNCT
easat-7972	28	21	2576	2576	NUM
easat-7972	28	22	-	-	SYM
easat-7972	28	23	8484	8484	NUM
easat-7972	28	24	vol	vol	NOUN
easat-7972	28	25	.	.	PROPN
easat-7972	29	1	9	9	NUM
easat-7972	29	2	,	,	PUNCT
easat-7972	29	3	no	no	INTJ
easat-7972	29	4	.	.	NOUN
easat-7972	30	1	6	6	NUM
easat-7972	30	2	:	:	PUNCT
easat-7972	30	3	873	873	NUM
easat-7972	30	4	-	-	NUM
easat-7972	30	5	893	893	NUM
easat-7972	30	6	,	,	PUNCT
easat-7972	30	7	2025	2025	NUM
easat-7972	30	8	doi	doi	NOUN
easat-7972	30	9	:	:	PUNCT
easat-7972	30	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	30	11	©	©	PROPN
easat-7972	30	12	2025	2025	NUM
easat-7972	30	13	by	by	ADP
easat-7972	30	14	the	the	DET
easat-7972	30	15	authors	author	NOUN
easat-7972	30	16	;	;	PUNCT
easat-7972	30	17	licensee	licensee	PROPN
easat-7972	30	18	learning	learning	NOUN
easat-7972	30	19	gate	gate	NOUN
easat-7972	30	20	often	often	ADV
easat-7972	30	21	used	use	VERB
easat-7972	30	22	on	on	ADP
easat-7972	30	23	brand	brand	NOUN
easat-7972	30	24	social	social	ADJ
easat-7972	30	25	media	medium	NOUN
easat-7972	30	26	accounts	account	NOUN
easat-7972	30	27	as	as	ADP
easat-7972	30	28	a	a	DET
easat-7972	30	29	driver	driver	NOUN
easat-7972	30	30	of	of	ADP
easat-7972	30	31	attention	attention	NOUN
easat-7972	30	32	and	and	CCONJ
easat-7972	30	33	increased	increase	VERB
easat-7972	30	34	sales	sale	NOUN
easat-7972	30	35	.	.	PUNCT
easat-7972	31	1	campaigns	campaign	NOUN
easat-7972	31	2	(	(	PUNCT
easat-7972	31	3	promotions	promotion	NOUN
easat-7972	31	4	,	,	PUNCT
easat-7972	31	5	contests	contest	NOUN
easat-7972	31	6	,	,	PUNCT
easat-7972	31	7	etc	etc	X
easat-7972	31	8	.	.	X
easat-7972	31	9	)	)	PUNCT
easat-7972	31	10	increase	increase	VERB
easat-7972	31	11	engagement	engagement	NOUN
easat-7972	31	12	between	between	ADP
easat-7972	31	13	brands	brand	NOUN
easat-7972	31	14	and	and	CCONJ
easat-7972	31	15	consumers	consumer	NOUN
easat-7972	31	16	,	,	PUNCT
easat-7972	31	17	leading	lead	VERB
easat-7972	31	18	to	to	ADP
easat-7972	31	19	better	well	ADJ
easat-7972	31	20	relationships	relationship	NOUN
easat-7972	31	21	in	in	ADP
easat-7972	31	22	the	the	DET
easat-7972	31	23	form	form	NOUN
easat-7972	31	24	of	of	ADP
easat-7972	31	25	trust	trust	NOUN
easat-7972	31	26	[	[	X
easat-7972	31	27	8	8	NUM
easat-7972	31	28	]	]	PUNCT
easat-7972	31	29	and	and	CCONJ
easat-7972	31	30	will	will	AUX
easat-7972	31	31	have	have	VERB
easat-7972	31	32	a	a	DET
easat-7972	31	33	positive	positive	ADJ
easat-7972	31	34	impact	impact	NOUN
easat-7972	31	35	on	on	ADP
easat-7972	31	36	purchase	purchase	NOUN
easat-7972	31	37	intentions	intention	NOUN
easat-7972	31	38	[	[	X
easat-7972	31	39	9	9	NUM
easat-7972	31	40	]	]	PUNCT
easat-7972	31	41	.	.	PUNCT
easat-7972	32	1	to	to	PART
easat-7972	32	2	increase	increase	VERB
easat-7972	32	3	purchasing	purchasing	NOUN
easat-7972	32	4	decisions	decision	NOUN
easat-7972	32	5	,	,	PUNCT
easat-7972	32	6	it	it	PRON
easat-7972	32	7	is	be	AUX
easat-7972	32	8	not	not	PART
easat-7972	32	9	only	only	ADV
easat-7972	32	10	because	because	SCONJ
easat-7972	32	11	consumers	consumer	NOUN
easat-7972	32	12	are	be	AUX
easat-7972	32	13	already	already	ADV
easat-7972	32	14	involved	involve	VERB
easat-7972	32	15	in	in	ADP
easat-7972	32	16	existing	exist	VERB
easat-7972	32	17	fashion	fashion	NOUN
easat-7972	32	18	brands	brand	NOUN
easat-7972	32	19	(	(	PUNCT
easat-7972	32	20	brand	brand	NOUN
easat-7972	32	21	engagement	engagement	NOUN
easat-7972	32	22	)	)	PUNCT
easat-7972	32	23	but	but	CCONJ
easat-7972	32	24	also	also	ADV
easat-7972	32	25	because	because	SCONJ
easat-7972	32	26	they	they	PRON
easat-7972	32	27	need	need	VERB
easat-7972	32	28	trust	trust	NOUN
easat-7972	32	29	in	in	ADP
easat-7972	32	30	the	the	DET
easat-7972	32	31	brand	brand	NOUN
easat-7972	32	32	(	(	PUNCT
easat-7972	32	33	trust	trust	NOUN
easat-7972	32	34	)	)	PUNCT
easat-7972	33	1	[	[	X
easat-7972	33	2	10	10	NUM
easat-7972	33	3	,	,	PUNCT
easat-7972	33	4	11	11	NUM
easat-7972	33	5	]	]	PUNCT
easat-7972	33	6	.	.	PUNCT
easat-7972	34	1	trust	trust	NOUN
easat-7972	34	2	is	be	AUX
easat-7972	34	3	considered	consider	VERB
easat-7972	34	4	a	a	DET
easat-7972	34	5	potential	potential	ADJ
easat-7972	34	6	consequence	consequence	NOUN
easat-7972	34	7	of	of	ADP
easat-7972	34	8	brand	brand	NOUN
easat-7972	34	9	engagement	engagement	NOUN
easat-7972	34	10	,	,	PUNCT
easat-7972	34	11	especially	especially	ADV
easat-7972	34	12	for	for	ADP
easat-7972	34	13	new	new	ADJ
easat-7972	34	14	customers	customer	NOUN
easat-7972	34	15	,	,	PUNCT
easat-7972	34	16	who	who	PRON
easat-7972	34	17	are	be	AUX
easat-7972	34	18	expected	expect	VERB
easat-7972	34	19	to	to	PART
easat-7972	34	20	first	first	ADV
easat-7972	34	21	engage	engage	VERB
easat-7972	34	22	with	with	ADP
easat-7972	34	23	the	the	DET
easat-7972	34	24	brand	brand	NOUN
easat-7972	34	25	and	and	CCONJ
easat-7972	34	26	then	then	ADV
easat-7972	34	27	develop	develop	VERB
easat-7972	34	28	a	a	DET
easat-7972	34	29	relationship	relationship	NOUN
easat-7972	34	30	with	with	ADP
easat-7972	34	31	the	the	DET
easat-7972	34	32	brand	brand	NOUN
easat-7972	34	33	[	[	X
easat-7972	34	34	11	11	NUM
easat-7972	34	35	,	,	PUNCT
easat-7972	34	36	12	12	NUM
easat-7972	34	37	]	]	PUNCT
easat-7972	34	38	.	.	PUNCT
easat-7972	35	1	based	base	VERB
easat-7972	35	2	on	on	ADP
easat-7972	35	3	the	the	DET
easat-7972	35	4	existing	exist	VERB
easat-7972	35	5	background	background	NOUN
easat-7972	35	6	,	,	PUNCT
easat-7972	35	7	this	this	DET
easat-7972	35	8	study	study	NOUN
easat-7972	35	9	aims	aim	VERB
easat-7972	35	10	to	to	PART
easat-7972	35	11	examine	examine	VERB
easat-7972	35	12	and	and	CCONJ
easat-7972	35	13	explain	explain	VERB
easat-7972	35	14	the	the	DET
easat-7972	35	15	role	role	NOUN
easat-7972	35	16	of	of	ADP
easat-7972	35	17	brand	brand	NOUN
easat-7972	35	18	engagement	engagement	NOUN
easat-7972	35	19	and	and	CCONJ
easat-7972	35	20	brand	brand	NOUN
easat-7972	35	21	trust	trust	NOUN
easat-7972	35	22	in	in	ADP
easat-7972	35	23	mediating	mediate	VERB
easat-7972	35	24	the	the	DET
easat-7972	35	25	influence	influence	NOUN
easat-7972	35	26	of	of	ADP
easat-7972	35	27	social	social	ADJ
easat-7972	35	28	media	medium	NOUN
easat-7972	35	29	marketing	marketing	NOUN
easat-7972	35	30	on	on	ADP
easat-7972	35	31	purchasing	purchasing	NOUN
easat-7972	35	32	decisions	decision	NOUN
easat-7972	35	33	.	.	PUNCT
easat-7972	36	1	in	in	ADP
easat-7972	36	2	addition	addition	NOUN
easat-7972	36	3	,	,	PUNCT
easat-7972	36	4	it	it	PRON
easat-7972	36	5	develops	develop	VERB
easat-7972	36	6	basic	basic	ADJ
easat-7972	36	7	strategies	strategy	NOUN
easat-7972	36	8	to	to	PART
easat-7972	36	9	improve	improve	VERB
easat-7972	36	10	gen	gen	PROPN
easat-7972	36	11	z	z	NOUN
easat-7972	36	12	purchasing	purchasing	NOUN
easat-7972	36	13	decisions	decision	NOUN
easat-7972	36	14	for	for	ADP
easat-7972	36	15	fashion	fashion	NOUN
easat-7972	36	16	msmes	msme	NOUN
easat-7972	36	17	in	in	ADP
easat-7972	36	18	bali	bali	PROPN
easat-7972	36	19	and	and	CCONJ
easat-7972	36	20	adopts	adopt	VERB
easat-7972	36	21	strategic	strategic	ADJ
easat-7972	36	22	policies	policy	NOUN
easat-7972	36	23	to	to	PART
easat-7972	36	24	help	help	VERB
easat-7972	36	25	fashion	fashion	NOUN
easat-7972	36	26	msmes	msme	NOUN
easat-7972	36	27	improve	improve	VERB
easat-7972	36	28	their	their	PRON
easat-7972	36	29	business	business	NOUN
easat-7972	36	30	performance	performance	NOUN
easat-7972	36	31	.	.	PUNCT
easat-7972	37	1	2	2	X
easat-7972	37	2	.	.	X
easat-7972	37	3	literature	literature	NOUN
easat-7972	37	4	review	review	VERB
easat-7972	37	5	2.1	2.1	NUM
easat-7972	37	6	.	.	PUNCT
easat-7972	38	1	previous	previous	ADJ
easat-7972	38	2	research	research	NOUN
easat-7972	38	3	and	and	CCONJ
easat-7972	38	4	state	state	NOUN
easat-7972	38	5	-	-	PUNCT
easat-7972	38	6	of	of	ADP
easat-7972	38	7	-	-	PUNCT
easat-7972	38	8	the	the	DET
easat-7972	38	9	-	-	PUNCT
easat-7972	38	10	art	art	NOUN
easat-7972	38	11	research	research	NOUN
easat-7972	38	12	the	the	DET
easat-7972	38	13	position	position	NOUN
easat-7972	38	14	of	of	ADP
easat-7972	38	15	this	this	DET
easat-7972	38	16	research	research	NOUN
easat-7972	38	17	is	be	AUX
easat-7972	38	18	compared	compare	VERB
easat-7972	38	19	to	to	ADP
easat-7972	38	20	previous	previous	ADJ
easat-7972	38	21	research	research	NOUN
easat-7972	38	22	,	,	PUNCT
easat-7972	38	23	namely	namely	ADV
easat-7972	38	24	the	the	DET
easat-7972	38	25	development	development	NOUN
easat-7972	38	26	of	of	ADP
easat-7972	38	27	the	the	DET
easat-7972	38	28	noviyana	noviyana	NOUN
easat-7972	38	29	,	,	PUNCT
easat-7972	38	30	et	et	PROPN
easat-7972	38	31	al	al	PROPN
easat-7972	38	32	.	.	PUNCT
easat-7972	39	1	[	[	X
easat-7972	39	2	7	7	X
easat-7972	39	3	]	]	X
easat-7972	39	4	model	model	NOUN
easat-7972	39	5	using	use	VERB
easat-7972	39	6	social	social	ADJ
easat-7972	39	7	media	medium	NOUN
easat-7972	39	8	marketing	marketing	NOUN
easat-7972	39	9	,	,	PUNCT
easat-7972	39	10	which	which	PRON
easat-7972	39	11	has	have	AUX
easat-7972	39	12	not	not	PART
easat-7972	39	13	been	be	AUX
easat-7972	39	14	able	able	ADJ
easat-7972	39	15	to	to	PART
easat-7972	39	16	increase	increase	VERB
easat-7972	39	17	purchasing	purchasing	NOUN
easat-7972	39	18	decisions	decision	NOUN
easat-7972	39	19	.	.	PUNCT
easat-7972	40	1	by	by	ADP
easat-7972	40	2	using	use	VERB
easat-7972	40	3	the	the	DET
easat-7972	40	4	sor	sor	NOUN
easat-7972	40	5	(	(	PUNCT
easat-7972	40	6	stimulus	stimulus	ADJ
easat-7972	40	7	-	-	PUNCT
easat-7972	40	8	response	response	NOUN
easat-7972	40	9	theory	theory	NOUN
easat-7972	40	10	)	)	PUNCT
easat-7972	40	11	,	,	PUNCT
easat-7972	40	12	brand	brand	NOUN
easat-7972	40	13	engagement	engagement	NOUN
easat-7972	40	14	and	and	CCONJ
easat-7972	40	15	trust	trust	NOUN
easat-7972	40	16	are	be	AUX
easat-7972	40	17	expected	expect	VERB
easat-7972	40	18	to	to	PART
easat-7972	40	19	increase	increase	VERB
easat-7972	40	20	purchasing	purchasing	NOUN
easat-7972	40	21	decisions	decision	NOUN
easat-7972	40	22	.	.	PUNCT
easat-7972	41	1	2.2	2.2	NUM
easat-7972	41	2	.	.	PUNCT
easat-7972	41	3	theory	theory	NOUN
easat-7972	41	4	of	of	ADP
easat-7972	41	5	stimulus	stimulus	ADJ
easat-7972	41	6	organism	organism	ADJ
easat-7972	41	7	response	response	NOUN
easat-7972	41	8	the	the	DET
easat-7972	41	9	stimulus	stimulus	ADJ
easat-7972	41	10	organism	organism	ADJ
easat-7972	41	11	response	response	NOUN
easat-7972	41	12	(	(	PUNCT
easat-7972	41	13	sor	sor	NOUN
easat-7972	41	14	)	)	PUNCT
easat-7972	41	15	theory	theory	NOUN
easat-7972	41	16	was	be	AUX
easat-7972	41	17	proposed	propose	VERB
easat-7972	41	18	by	by	ADP
easat-7972	41	19	woodworth	woodworth	PROPN
easat-7972	41	20	[	[	X
easat-7972	41	21	13	13	NUM
easat-7972	41	22	]	]	PUNCT
easat-7972	41	23	as	as	ADP
easat-7972	41	24	an	an	DET
easat-7972	41	25	extension	extension	NOUN
easat-7972	41	26	of	of	ADP
easat-7972	41	27	the	the	DET
easat-7972	41	28	classical	classical	ADJ
easat-7972	41	29	theory	theory	NOUN
easat-7972	41	30	of	of	ADP
easat-7972	41	31	the	the	DET
easat-7972	41	32	stimulus	stimulus	ADJ
easat-7972	41	33	-	-	PUNCT
easat-7972	41	34	response	response	NOUN
easat-7972	41	35	model	model	NOUN
easat-7972	41	36	suggested	suggest	VERB
easat-7972	41	37	by	by	ADP
easat-7972	41	38	pavlov	pavlov	PROPN
easat-7972	41	39	[	[	X
easat-7972	41	40	14	14	NUM
easat-7972	41	41	]	]	PUNCT
easat-7972	41	42	.	.	PUNCT
easat-7972	42	1	the	the	DET
easat-7972	42	2	sor	sor	NOUN
easat-7972	42	3	model	model	NOUN
easat-7972	42	4	consists	consist	VERB
easat-7972	42	5	of	of	ADP
easat-7972	42	6	three	three	NUM
easat-7972	42	7	constructs	construct	NOUN
easat-7972	42	8	,	,	PUNCT
easat-7972	42	9	namely	namely	ADV
easat-7972	42	10	stimulus	stimulus	NOUN
easat-7972	42	11	,	,	PUNCT
easat-7972	42	12	organism	organism	NOUN
easat-7972	42	13	,	,	PUNCT
easat-7972	42	14	and	and	CCONJ
easat-7972	42	15	response	response	NOUN
easat-7972	42	16	,	,	PUNCT
easat-7972	42	17	which	which	PRON
easat-7972	42	18	determine	determine	VERB
easat-7972	42	19	the	the	DET
easat-7972	42	20	behavioral	behavioral	ADJ
easat-7972	42	21	outcome	outcome	NOUN
easat-7972	42	22	of	of	ADP
easat-7972	42	23	an	an	DET
easat-7972	42	24	event	event	NOUN
easat-7972	42	25	[	[	X
easat-7972	42	26	15	15	NUM
easat-7972	42	27	]	]	PUNCT
easat-7972	42	28	.	.	PUNCT
easat-7972	43	1	the	the	DET
easat-7972	43	2	stimulus	stimulus	NOUN
easat-7972	43	3	in	in	ADP
easat-7972	43	4	this	this	DET
easat-7972	43	5	study	study	NOUN
easat-7972	43	6	is	be	AUX
easat-7972	43	7	found	find	VERB
easat-7972	43	8	in	in	ADP
easat-7972	43	9	social	social	ADJ
easat-7972	43	10	media	medium	NOUN
easat-7972	43	11	marketing	marketing	NOUN
easat-7972	43	12	,	,	PUNCT
easat-7972	43	13	which	which	PRON
easat-7972	43	14	includes	include	VERB
easat-7972	43	15	various	various	ADJ
easat-7972	43	16	forms	form	NOUN
easat-7972	43	17	of	of	ADP
easat-7972	43	18	interaction	interaction	NOUN
easat-7972	43	19	,	,	PUNCT
easat-7972	43	20	content	content	NOUN
easat-7972	43	21	,	,	PUNCT
easat-7972	43	22	and	and	CCONJ
easat-7972	43	23	promotion	promotion	NOUN
easat-7972	43	24	.	.	PUNCT
easat-7972	44	1	perceived	perceive	VERB
easat-7972	44	2	social	social	ADJ
easat-7972	44	3	media	medium	NOUN
easat-7972	44	4	marketing	marketing	NOUN
easat-7972	44	5	is	be	AUX
easat-7972	44	6	a	a	DET
easat-7972	44	7	stimulus	stimulus	NOUN
easat-7972	44	8	consisting	consist	VERB
easat-7972	44	9	of	of	ADP
easat-7972	44	10	the	the	DET
easat-7972	44	11	characteristics	characteristic	NOUN
easat-7972	44	12	of	of	ADP
easat-7972	44	13	the	the	DET
easat-7972	44	14	e	e	PROPN
easat-7972	44	15	-	-	PROPN
easat-7972	44	16	commerce	commerce	NOUN
easat-7972	44	17	environment	environment	NOUN
easat-7972	44	18	[	[	X
easat-7972	44	19	16	16	NUM
easat-7972	44	20	]	]	PUNCT
easat-7972	44	21	.	.	PUNCT
easat-7972	45	1	organisms	organism	NOUN
easat-7972	45	2	,	,	PUNCT
easat-7972	45	3	when	when	SCONJ
easat-7972	45	4	associated	associate	VERB
easat-7972	45	5	with	with	ADP
easat-7972	45	6	this	this	DET
easat-7972	45	7	study	study	NOUN
easat-7972	45	8	,	,	PUNCT
easat-7972	45	9	refer	refer	VERB
easat-7972	45	10	to	to	ADP
easat-7972	45	11	brand	brand	NOUN
easat-7972	45	12	trust	trust	PROPN
easat-7972	45	13	and	and	CCONJ
easat-7972	45	14	brand	brand	NOUN
easat-7972	45	15	engagement	engagement	NOUN
easat-7972	45	16	,	,	PUNCT
easat-7972	45	17	where	where	SCONJ
easat-7972	45	18	consumer	consumer	NOUN
easat-7972	45	19	trust	trust	NOUN
easat-7972	45	20	in	in	ADP
easat-7972	45	21	the	the	DET
easat-7972	45	22	brand	brand	NOUN
easat-7972	45	23	is	be	AUX
easat-7972	45	24	an	an	DET
easat-7972	45	25	important	important	ADJ
easat-7972	45	26	emotional	emotional	ADJ
easat-7972	45	27	response	response	NOUN
easat-7972	45	28	.	.	PUNCT
easat-7972	46	1	consumers	consumer	NOUN
easat-7972	46	2	who	who	PRON
easat-7972	46	3	trust	trust	VERB
easat-7972	46	4	the	the	DET
easat-7972	46	5	brand	brand	NOUN
easat-7972	46	6	are	be	AUX
easat-7972	46	7	more	more	ADV
easat-7972	46	8	likely	likely	ADJ
easat-7972	46	9	to	to	PART
easat-7972	46	10	respond	respond	VERB
easat-7972	46	11	positively	positively	ADV
easat-7972	46	12	to	to	ADP
easat-7972	46	13	marketing	marketing	NOUN
easat-7972	46	14	content	content	NOUN
easat-7972	46	15	on	on	ADP
easat-7972	46	16	social	social	ADJ
easat-7972	46	17	media	medium	NOUN
easat-7972	46	18	,	,	PUNCT
easat-7972	46	19	and	and	CCONJ
easat-7972	46	20	consumer	consumer	NOUN
easat-7972	46	21	engagement	engagement	NOUN
easat-7972	46	22	with	with	ADP
easat-7972	46	23	the	the	DET
easat-7972	46	24	brand	brand	NOUN
easat-7972	46	25	through	through	ADP
easat-7972	46	26	interactions	interaction	NOUN
easat-7972	46	27	on	on	ADP
easat-7972	46	28	social	social	ADJ
easat-7972	46	29	media	medium	NOUN
easat-7972	46	30	creates	create	VERB
easat-7972	46	31	a	a	DET
easat-7972	46	32	stronger	strong	ADJ
easat-7972	46	33	relationship	relationship	NOUN
easat-7972	46	34	between	between	ADP
easat-7972	46	35	the	the	DET
easat-7972	46	36	brand	brand	NOUN
easat-7972	46	37	and	and	CCONJ
easat-7972	46	38	the	the	DET
easat-7972	46	39	consumer	consumer	NOUN
easat-7972	46	40	.	.	PUNCT
easat-7972	47	1	response	response	NOUN
easat-7972	47	2	is	be	AUX
easat-7972	47	3	the	the	DET
easat-7972	47	4	next	next	ADJ
easat-7972	47	5	stage	stage	NOUN
easat-7972	47	6	when	when	SCONJ
easat-7972	47	7	the	the	DET
easat-7972	47	8	stimulus	stimulus	NOUN
easat-7972	47	9	has	have	AUX
easat-7972	47	10	been	be	AUX
easat-7972	47	11	felt	feel	VERB
easat-7972	47	12	by	by	ADP
easat-7972	47	13	someone	someone	PRON
easat-7972	47	14	,	,	PUNCT
easat-7972	47	15	which	which	PRON
easat-7972	47	16	can	can	AUX
easat-7972	47	17	be	be	AUX
easat-7972	47	18	in	in	ADP
easat-7972	47	19	the	the	DET
easat-7972	47	20	form	form	NOUN
easat-7972	47	21	of	of	ADP
easat-7972	47	22	actions	action	NOUN
easat-7972	47	23	,	,	PUNCT
easat-7972	47	24	behavior	behavior	NOUN
easat-7972	47	25	,	,	PUNCT
easat-7972	47	26	or	or	CCONJ
easat-7972	47	27	changes	change	NOUN
easat-7972	47	28	in	in	ADP
easat-7972	47	29	attitude	attitude	NOUN
easat-7972	47	30	;	;	PUNCT
easat-7972	47	31	from	from	ADP
easat-7972	47	32	the	the	DET
easat-7972	47	33	understanding	understanding	NOUN
easat-7972	47	34	of	of	ADP
easat-7972	47	35	the	the	DET
easat-7972	47	36	response	response	NOUN
easat-7972	47	37	,	,	PUNCT
easat-7972	47	38	it	it	PRON
easat-7972	47	39	refers	refer	VERB
easat-7972	47	40	to	to	ADP
easat-7972	47	41	the	the	DET
easat-7972	47	42	purchasing	purchase	VERB
easat-7972	47	43	decision	decision	NOUN
easat-7972	47	44	.	.	PUNCT
easat-7972	48	1	2.3	2.3	NUM
easat-7972	48	2	.	.	PUNCT
easat-7972	49	1	social	social	ADJ
easat-7972	49	2	media	medium	NOUN
easat-7972	49	3	marketing	marketing	NOUN
easat-7972	49	4	social	social	ADJ
easat-7972	49	5	media	medium	NOUN
easat-7972	49	6	marketing	marketing	NOUN
easat-7972	49	7	also	also	ADV
easat-7972	49	8	facilitates	facilitate	VERB
easat-7972	49	9	interaction	interaction	NOUN
easat-7972	49	10	and	and	CCONJ
easat-7972	49	11	collaboration	collaboration	NOUN
easat-7972	49	12	between	between	ADP
easat-7972	49	13	businesses	business	NOUN
easat-7972	49	14	and	and	CCONJ
easat-7972	49	15	consumers	consumer	NOUN
easat-7972	49	16	,	,	PUNCT
easat-7972	49	17	provides	provide	VERB
easat-7972	49	18	recommendations	recommendation	NOUN
easat-7972	49	19	for	for	ADP
easat-7972	49	20	consumers	consumer	NOUN
easat-7972	49	21	,	,	PUNCT
easat-7972	49	22	and	and	CCONJ
easat-7972	49	23	encourages	encourage	VERB
easat-7972	49	24	information	information	NOUN
easat-7972	49	25	sharing	sharing	NOUN
easat-7972	49	26	and	and	CCONJ
easat-7972	49	27	cocreation	cocreation	NOUN
easat-7972	49	28	between	between	ADP
easat-7972	49	29	users	user	NOUN
easat-7972	49	30	[	[	X
easat-7972	49	31	17	17	NUM
easat-7972	49	32	,	,	PUNCT
easat-7972	49	33	18	18	NUM
easat-7972	49	34	]	]	PUNCT
easat-7972	49	35	.	.	PUNCT
easat-7972	50	1	companies	company	NOUN
easat-7972	50	2	are	be	AUX
easat-7972	50	3	usually	usually	ADV
easat-7972	50	4	more	more	ADV
easat-7972	50	5	likely	likely	ADJ
easat-7972	50	6	to	to	PART
easat-7972	50	7	use	use	VERB
easat-7972	50	8	social	social	ADJ
easat-7972	50	9	media	medium	NOUN
easat-7972	50	10	as	as	ADP
easat-7972	50	11	a	a	DET
easat-7972	50	12	tool	tool	NOUN
easat-7972	50	13	in	in	ADP
easat-7972	50	14	their	their	PRON
easat-7972	50	15	marketing	marketing	NOUN
easat-7972	50	16	because	because	SCONJ
easat-7972	50	17	it	it	PRON
easat-7972	50	18	has	have	VERB
easat-7972	50	19	several	several	ADJ
easat-7972	50	20	unique	unique	ADJ
easat-7972	50	21	features	feature	NOUN
easat-7972	50	22	and	and	CCONJ
easat-7972	50	23	can	can	AUX
easat-7972	50	24	also	also	ADV
easat-7972	50	25	reduce	reduce	VERB
easat-7972	50	26	the	the	DET
easat-7972	50	27	costs	cost	NOUN
easat-7972	50	28	used	use	VERB
easat-7972	50	29	by	by	ADP
easat-7972	50	30	companies	company	NOUN
easat-7972	50	31	for	for	ADP
easat-7972	50	32	promotion	promotion	NOUN
easat-7972	50	33	.	.	PUNCT
easat-7972	51	1	social	social	ADJ
easat-7972	51	2	media	medium	NOUN
easat-7972	51	3	marketing	marketing	NOUN
easat-7972	51	4	in	in	ADP
easat-7972	51	5	this	this	DET
easat-7972	51	6	study	study	NOUN
easat-7972	51	7	is	be	AUX
easat-7972	51	8	measured	measure	VERB
easat-7972	51	9	through	through	ADP
easat-7972	51	10	several	several	ADJ
easat-7972	51	11	dimensions	dimension	NOUN
easat-7972	51	12	[	[	X
easat-7972	51	13	19	19	NUM
easat-7972	51	14	]	]	PUNCT
easat-7972	51	15	including	include	VERB
easat-7972	51	16	1	1	NUM
easat-7972	51	17	)	)	PUNCT
easat-7972	51	18	entertainment	entertainment	NOUN
easat-7972	51	19	.	.	PUNCT
easat-7972	52	1	2	2	X
easat-7972	52	2	)	)	PUNCT
easat-7972	52	3	customization	customization	NOUN
easat-7972	52	4	.	.	PUNCT
easat-7972	53	1	3	3	X
easat-7972	53	2	)	)	PUNCT
easat-7972	53	3	interaction	interaction	NOUN
easat-7972	53	4	.	.	PUNCT
easat-7972	54	1	4	4	NUM
easat-7972	54	2	)	)	PUNCT
easat-7972	54	3	e	e	NOUN
easat-7972	54	4	-	-	NOUN
easat-7972	54	5	wom	wom	NOUN
easat-7972	54	6	.	.	NOUN
easat-7972	54	7	5	5	NUM
easat-7972	54	8	)	)	PUNCT
easat-7972	54	9	trendiness	trendiness	NOUN
easat-7972	54	10	.	.	PUNCT
easat-7972	55	1	2.4	2.4	NUM
easat-7972	55	2	.	.	PUNCT
easat-7972	55	3	brand	brand	NOUN
easat-7972	55	4	engagement	engagement	PROPN
easat-7972	55	5	brand	brand	PROPN
easat-7972	55	6	engagement	engagement	NOUN
easat-7972	55	7	is	be	AUX
easat-7972	55	8	a	a	DET
easat-7972	55	9	customer	customer	NOUN
easat-7972	55	10	's	's	PART
easat-7972	55	11	behavior	behavior	NOUN
easat-7972	55	12	after	after	ADP
easat-7972	55	13	repeat	repeat	NOUN
easat-7972	55	14	purchases	purchase	NOUN
easat-7972	55	15	[	[	X
easat-7972	55	16	20	20	NUM
easat-7972	55	17	]	]	PUNCT
easat-7972	55	18	.	.	PUNCT
easat-7972	56	1	brand	brand	NOUN
easat-7972	56	2	engagement	engagement	NOUN
easat-7972	56	3	is	be	AUX
easat-7972	56	4	the	the	DET
easat-7972	56	5	level	level	NOUN
easat-7972	56	6	of	of	ADP
easat-7972	56	7	personal	personal	ADJ
easat-7972	56	8	motivation	motivation	NOUN
easat-7972	56	9	of	of	ADP
easat-7972	56	10	consumers	consumer	NOUN
easat-7972	56	11	,	,	PUNCT
easat-7972	56	12	which	which	PRON
easat-7972	56	13	is	be	AUX
easat-7972	56	14	related	relate	VERB
easat-7972	56	15	to	to	ADP
easat-7972	56	16	the	the	DET
easat-7972	56	17	brand	brand	NOUN
easat-7972	56	18	,	,	PUNCT
easat-7972	56	19	and	and	CCONJ
easat-7972	56	20	thoughts	thought	NOUN
easat-7972	56	21	related	relate	VERB
easat-7972	56	22	to	to	ADP
easat-7972	56	23	the	the	DET
easat-7972	56	24	context	context	NOUN
easat-7972	56	25	that	that	PRON
easat-7972	56	26	is	be	AUX
easat-7972	56	27	marked	mark	VERB
easat-7972	56	28	by	by	ADP
easat-7972	56	29	certain	certain	ADJ
easat-7972	56	30	stages	stage	NOUN
easat-7972	56	31	,	,	PUNCT
easat-7972	56	32	namely	namely	ADV
easat-7972	56	33	cognitive	cognitive	ADJ
easat-7972	56	34	,	,	PUNCT
easat-7972	56	35	emotional	emotional	ADJ
easat-7972	56	36	,	,	PUNCT
easat-7972	56	37	and	and	CCONJ
easat-7972	56	38	direct	direct	ADJ
easat-7972	56	39	behavior	behavior	NOUN
easat-7972	56	40	interacting	interact	VERB
easat-7972	56	41	with	with	ADP
easat-7972	56	42	the	the	DET
easat-7972	56	43	brand	brand	NOUN
easat-7972	56	44	[	[	X
easat-7972	56	45	21	21	NUM
easat-7972	56	46	]	]	PUNCT
easat-7972	56	47	.	.	PUNCT
easat-7972	57	1	brand	brand	NOUN
easat-7972	57	2	engagement	engagement	NOUN
easat-7972	57	3	is	be	AUX
easat-7972	57	4	a	a	DET
easat-7972	57	5	process	process	NOUN
easat-7972	57	6	of	of	ADP
easat-7972	57	7	forming	form	VERB
easat-7972	57	8	an	an	DET
easat-7972	57	9	emotional	emotional	ADJ
easat-7972	57	10	attachment	attachment	NOUN
easat-7972	57	11	that	that	PRON
easat-7972	57	12	has	have	VERB
easat-7972	57	13	a	a	DET
easat-7972	57	14	positive	positive	ADJ
easat-7972	57	15	influence	influence	NOUN
easat-7972	57	16	on	on	ADP
easat-7972	57	17	the	the	DET
easat-7972	57	18	brand	brand	NOUN
easat-7972	57	19	and	and	CCONJ
easat-7972	57	20	the	the	DET
easat-7972	57	21	consumer	consumer	NOUN
easat-7972	57	22	so	so	SCONJ
easat-7972	57	23	that	that	SCONJ
easat-7972	57	24	it	it	PRON
easat-7972	57	25	can	can	AUX
easat-7972	57	26	create	create	VERB
easat-7972	57	27	a	a	DET
easat-7972	57	28	person	person	NOUN
easat-7972	57	29	's	's	PART
easat-7972	57	30	intention	intention	NOUN
easat-7972	57	31	to	to	PART
easat-7972	57	32	buy	buy	VERB
easat-7972	57	33	the	the	DET
easat-7972	57	34	875	875	NUM
easat-7972	57	35	edelweiss	edelweiss	PROPN
easat-7972	57	36	applied	apply	VERB
easat-7972	57	37	science	science	NOUN
easat-7972	57	38	and	and	CCONJ
easat-7972	57	39	technology	technology	NOUN
easat-7972	57	40	issn	issn	PROPN
easat-7972	57	41	:	:	PUNCT
easat-7972	57	42	2576	2576	NUM
easat-7972	57	43	-	-	SYM
easat-7972	57	44	8484	8484	NUM
easat-7972	57	45	vol	vol	NOUN
easat-7972	57	46	.	.	PROPN
easat-7972	58	1	9	9	NUM
easat-7972	58	2	,	,	PUNCT
easat-7972	58	3	no	no	INTJ
easat-7972	58	4	.	.	NOUN
easat-7972	59	1	6	6	NUM
easat-7972	59	2	:	:	PUNCT
easat-7972	59	3	873	873	NUM
easat-7972	59	4	-	-	NUM
easat-7972	59	5	893	893	NUM
easat-7972	59	6	,	,	PUNCT
easat-7972	59	7	2025	2025	NUM
easat-7972	59	8	doi	doi	NOUN
easat-7972	59	9	:	:	PUNCT
easat-7972	59	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	59	11	©	©	PROPN
easat-7972	59	12	2025	2025	NUM
easat-7972	59	13	by	by	ADP
easat-7972	59	14	the	the	DET
easat-7972	59	15	authors	author	NOUN
easat-7972	59	16	;	;	PUNCT
easat-7972	59	17	licensee	licensee	PROPN
easat-7972	59	18	learning	learning	NOUN
easat-7972	59	19	gate	gate	NOUN
easat-7972	59	20	product	product	NOUN
easat-7972	59	21	[	[	X
easat-7972	59	22	22	22	NUM
easat-7972	59	23	]	]	PUNCT
easat-7972	59	24	.	.	PUNCT
easat-7972	60	1	building	build	VERB
easat-7972	60	2	strong	strong	ADJ
easat-7972	60	3	relationships	relationship	NOUN
easat-7972	60	4	with	with	ADP
easat-7972	60	5	consumers	consumer	NOUN
easat-7972	60	6	can	can	AUX
easat-7972	60	7	increase	increase	VERB
easat-7972	60	8	positive	positive	ADJ
easat-7972	60	9	attitudes	attitude	NOUN
easat-7972	60	10	and	and	CCONJ
easat-7972	60	11	behaviors	behavior	NOUN
easat-7972	60	12	toward	toward	ADP
easat-7972	60	13	the	the	DET
easat-7972	60	14	brand	brand	NOUN
easat-7972	60	15	and	and	CCONJ
easat-7972	60	16	encourage	encourage	VERB
easat-7972	60	17	consumers	consumer	NOUN
easat-7972	60	18	to	to	PART
easat-7972	60	19	establish	establish	VERB
easat-7972	60	20	long	long	ADJ
easat-7972	60	21	-	-	PUNCT
easat-7972	60	22	term	term	NOUN
easat-7972	60	23	relationships	relationship	NOUN
easat-7972	60	24	with	with	ADP
easat-7972	60	25	the	the	DET
easat-7972	60	26	brand	brand	NOUN
easat-7972	60	27	[	[	X
easat-7972	60	28	23	23	NUM
easat-7972	60	29	]	]	PUNCT
easat-7972	60	30	.	.	PUNCT
easat-7972	61	1	brand	brand	NOUN
easat-7972	61	2	engagement	engagement	NOUN
easat-7972	61	3	in	in	ADP
easat-7972	61	4	this	this	DET
easat-7972	61	5	study	study	NOUN
easat-7972	61	6	is	be	AUX
easat-7972	61	7	measured	measure	VERB
easat-7972	61	8	through	through	ADP
easat-7972	61	9	five	five	NUM
easat-7972	61	10	dimensions	dimension	NOUN
easat-7972	61	11	[	[	X
easat-7972	61	12	24	24	NUM
easat-7972	61	13	]	]	PUNCT
easat-7972	61	14	including	include	VERB
easat-7972	61	15	:	:	PUNCT
easat-7972	61	16	1	1	NUM
easat-7972	61	17	)	)	PUNCT
easat-7972	61	18	enthusiasm	enthusiasm	NOUN
easat-7972	61	19	.	.	PUNCT
easat-7972	62	1	2	2	NUM
easat-7972	62	2	)	)	PUNCT
easat-7972	62	3	attention	attention	NOUN
easat-7972	62	4	.	.	PUNCT
easat-7972	63	1	3	3	X
easat-7972	63	2	)	)	PUNCT
easat-7972	63	3	absorption	absorption	NOUN
easat-7972	63	4	.	.	PUNCT
easat-7972	64	1	4	4	X
easat-7972	64	2	)	)	PUNCT
easat-7972	64	3	interaction	interaction	NOUN
easat-7972	64	4	.	.	PUNCT
easat-7972	65	1	5	5	NUM
easat-7972	65	2	)	)	PUNCT
easat-7972	65	3	identification	identification	NOUN
easat-7972	65	4	2.5	2.5	NUM
easat-7972	65	5	.	.	PUNCT
easat-7972	66	1	brand	brand	PROPN
easat-7972	66	2	trust	trust	PROPN
easat-7972	66	3	brand	brand	PROPN
easat-7972	66	4	trust	trust	PROPN
easat-7972	66	5	is	be	AUX
easat-7972	66	6	a	a	DET
easat-7972	66	7	consumer	consumer	NOUN
easat-7972	66	8	's	's	PART
easat-7972	66	9	belief	belief	NOUN
easat-7972	66	10	before	before	ADP
easat-7972	66	11	buying	buy	VERB
easat-7972	66	12	a	a	DET
easat-7972	66	13	product	product	NOUN
easat-7972	66	14	,	,	PUNCT
easat-7972	66	15	and	and	CCONJ
easat-7972	66	16	it	it	PRON
easat-7972	66	17	is	be	AUX
easat-7972	66	18	done	do	VERB
easat-7972	66	19	by	by	ADP
easat-7972	66	20	looking	look	VERB
easat-7972	66	21	for	for	ADP
easat-7972	66	22	information	information	NOUN
easat-7972	66	23	about	about	ADP
easat-7972	66	24	the	the	DET
easat-7972	66	25	product	product	NOUN
easat-7972	66	26	to	to	PART
easat-7972	66	27	be	be	AUX
easat-7972	66	28	purchased	purchase	VERB
easat-7972	66	29	.	.	PUNCT
easat-7972	67	1	this	this	DET
easat-7972	67	2	trust	trust	NOUN
easat-7972	67	3	is	be	AUX
easat-7972	67	4	formed	form	VERB
easat-7972	67	5	through	through	ADP
easat-7972	67	6	basic	basic	ADJ
easat-7972	67	7	information	information	NOUN
easat-7972	67	8	provided	provide	VERB
easat-7972	67	9	by	by	ADP
easat-7972	67	10	the	the	DET
easat-7972	67	11	brand	brand	NOUN
easat-7972	67	12	,	,	PUNCT
easat-7972	67	13	which	which	PRON
easat-7972	67	14	then	then	ADV
easat-7972	67	15	affects	affect	VERB
easat-7972	67	16	product	product	NOUN
easat-7972	67	17	performance	performance	NOUN
easat-7972	67	18	.	.	PUNCT
easat-7972	68	1	maintained	maintain	VERB
easat-7972	68	2	trust	trust	NOUN
easat-7972	68	3	will	will	AUX
easat-7972	68	4	result	result	VERB
easat-7972	68	5	in	in	ADP
easat-7972	68	6	satisfaction	satisfaction	NOUN
easat-7972	68	7	and	and	CCONJ
easat-7972	68	8	purchasing	purchasing	NOUN
easat-7972	68	9	decisions	decision	NOUN
easat-7972	68	10	that	that	PRON
easat-7972	68	11	increase	increase	VERB
easat-7972	68	12	consumer	consumer	NOUN
easat-7972	68	13	trust	trust	NOUN
easat-7972	68	14	in	in	ADP
easat-7972	68	15	a	a	DET
easat-7972	68	16	brand	brand	NOUN
easat-7972	68	17	[	[	X
easat-7972	68	18	25	25	NUM
easat-7972	68	19	]	]	PUNCT
easat-7972	68	20	.	.	PUNCT
easat-7972	69	1	when	when	SCONJ
easat-7972	69	2	customers	customer	NOUN
easat-7972	69	3	feel	feel	VERB
easat-7972	69	4	confident	confident	ADJ
easat-7972	69	5	and	and	CCONJ
easat-7972	69	6	safe	safe	ADJ
easat-7972	69	7	when	when	SCONJ
easat-7972	69	8	using	use	VERB
easat-7972	69	9	a	a	DET
easat-7972	69	10	brand	brand	NOUN
easat-7972	69	11	,	,	PUNCT
easat-7972	69	12	this	this	PRON
easat-7972	69	13	can	can	AUX
easat-7972	69	14	encourage	encourage	VERB
easat-7972	69	15	the	the	DET
easat-7972	69	16	intention	intention	NOUN
easat-7972	69	17	to	to	PART
easat-7972	69	18	buy	buy	VERB
easat-7972	69	19	,	,	PUNCT
easat-7972	69	20	make	make	VERB
easat-7972	69	21	repeat	repeat	NOUN
easat-7972	69	22	purchases	purchase	NOUN
easat-7972	69	23	,	,	PUNCT
easat-7972	69	24	and	and	CCONJ
easat-7972	69	25	build	build	VERB
easat-7972	69	26	loyalty	loyalty	NOUN
easat-7972	69	27	to	to	ADP
easat-7972	69	28	the	the	DET
easat-7972	69	29	brand	brand	NOUN
easat-7972	69	30	[	[	X
easat-7972	69	31	26	26	NUM
easat-7972	69	32	]	]	PUNCT
easat-7972	69	33	.	.	PUNCT
easat-7972	70	1	the	the	DET
easat-7972	70	2	indicators	indicator	NOUN
easat-7972	70	3	used	use	VERB
easat-7972	70	4	to	to	PART
easat-7972	70	5	support	support	VERB
easat-7972	70	6	brand	brand	NOUN
easat-7972	70	7	trust	trust	NOUN
easat-7972	70	8	in	in	ADP
easat-7972	70	9	this	this	DET
easat-7972	70	10	study	study	NOUN
easat-7972	70	11	[	[	X
easat-7972	70	12	27	27	NUM
easat-7972	70	13	,	,	PUNCT
easat-7972	70	14	28	28	NUM
easat-7972	70	15	]	]	PUNCT
easat-7972	70	16	are	be	AUX
easat-7972	70	17	:	:	PUNCT
easat-7972	70	18	1	1	NUM
easat-7972	70	19	)	)	PUNCT
easat-7972	70	20	experience	experience	NOUN
easat-7972	70	21	.	.	PUNCT
easat-7972	71	1	2	2	NUM
easat-7972	71	2	)	)	PUNCT
easat-7972	71	3	empathy	empathy	NOUN
easat-7972	71	4	.	.	PUNCT
easat-7972	72	1	3	3	X
easat-7972	72	2	)	)	PUNCT
easat-7972	72	3	honesty	honesty	NOUN
easat-7972	72	4	.	.	PUNCT
easat-7972	73	1	4	4	X
easat-7972	73	2	)	)	PUNCT
easat-7972	73	3	trust	trust	NOUN
easat-7972	73	4	in	in	ADP
easat-7972	73	5	a	a	DET
easat-7972	73	6	good	good	ADJ
easat-7972	73	7	image	image	NOUN
easat-7972	73	8	.	.	PUNCT
easat-7972	74	1	2.6	2.6	NUM
easat-7972	74	2	.	.	PUNCT
easat-7972	74	3	purchasing	purchase	VERB
easat-7972	74	4	decisions	decision	NOUN
easat-7972	74	5	purchase	purchase	NOUN
easat-7972	74	6	decisions	decision	NOUN
easat-7972	74	7	are	be	AUX
easat-7972	74	8	part	part	NOUN
easat-7972	74	9	of	of	ADP
easat-7972	74	10	consumer	consumer	NOUN
easat-7972	74	11	behavior	behavior	NOUN
easat-7972	74	12	,	,	PUNCT
easat-7972	74	13	namely	namely	ADV
easat-7972	74	14	the	the	DET
easat-7972	74	15	study	study	NOUN
easat-7972	74	16	of	of	ADP
easat-7972	74	17	how	how	SCONJ
easat-7972	74	18	individuals	individual	NOUN
easat-7972	74	19	,	,	PUNCT
easat-7972	74	20	groups	group	NOUN
easat-7972	74	21	,	,	PUNCT
easat-7972	74	22	and	and	CCONJ
easat-7972	74	23	organizations	organization	NOUN
easat-7972	74	24	choose	choose	VERB
easat-7972	74	25	,	,	PUNCT
easat-7972	74	26	buy	buy	VERB
easat-7972	74	27	,	,	PUNCT
easat-7972	74	28	use	use	NOUN
easat-7972	74	29	,	,	PUNCT
easat-7972	74	30	and	and	CCONJ
easat-7972	74	31	use	use	VERB
easat-7972	74	32	goods	good	NOUN
easat-7972	74	33	,	,	PUNCT
easat-7972	74	34	services	service	NOUN
easat-7972	74	35	,	,	PUNCT
easat-7972	74	36	ideas	idea	NOUN
easat-7972	74	37	,	,	PUNCT
easat-7972	74	38	or	or	CCONJ
easat-7972	74	39	experiences	experience	NOUN
easat-7972	74	40	to	to	PART
easat-7972	74	41	satisfy	satisfy	VERB
easat-7972	74	42	their	their	PRON
easat-7972	74	43	needs	need	NOUN
easat-7972	74	44	and	and	CCONJ
easat-7972	74	45	want	want	VERB
easat-7972	74	46	[	[	X
easat-7972	74	47	2	2	NUM
easat-7972	74	48	]	]	PUNCT
easat-7972	74	49	.	.	PUNCT
easat-7972	75	1	purchasing	purchase	VERB
easat-7972	75	2	decisions	decision	NOUN
easat-7972	75	3	are	be	AUX
easat-7972	75	4	also	also	ADV
easat-7972	75	5	final	final	ADJ
easat-7972	75	6	decisions	decision	NOUN
easat-7972	75	7	that	that	PRON
easat-7972	75	8	a	a	DET
easat-7972	75	9	consumer	consumer	NOUN
easat-7972	75	10	has	have	VERB
easat-7972	75	11	to	to	PART
easat-7972	75	12	make	make	VERB
easat-7972	75	13	to	to	PART
easat-7972	75	14	buy	buy	VERB
easat-7972	75	15	a	a	DET
easat-7972	75	16	good	good	NOUN
easat-7972	75	17	or	or	CCONJ
easat-7972	75	18	service	service	NOUN
easat-7972	75	19	with	with	ADP
easat-7972	75	20	various	various	ADJ
easat-7972	75	21	considerations	consideration	NOUN
easat-7972	75	22	,	,	PUNCT
easat-7972	75	23	and	and	CCONJ
easat-7972	75	24	consumer	consumer	NOUN
easat-7972	75	25	purchasing	purchasing	NOUN
easat-7972	75	26	decisions	decision	NOUN
easat-7972	75	27	describe	describe	VERB
easat-7972	75	28	how	how	SCONJ
easat-7972	75	29	far	far	ADV
easat-7972	75	30	marketers	marketer	NOUN
easat-7972	75	31	try	try	VERB
easat-7972	75	32	to	to	PART
easat-7972	75	33	market	market	VERB
easat-7972	75	34	a	a	DET
easat-7972	75	35	product	product	NOUN
easat-7972	75	36	to	to	ADP
easat-7972	75	37	consumers	consumer	NOUN
easat-7972	75	38	[	[	X
easat-7972	75	39	29	29	NUM
easat-7972	75	40	]	]	PUNCT
easat-7972	75	41	.	.	PUNCT
easat-7972	76	1	the	the	DET
easat-7972	76	2	indicators	indicator	NOUN
easat-7972	76	3	used	use	VERB
easat-7972	76	4	to	to	PART
easat-7972	76	5	measure	measure	VERB
easat-7972	76	6	purchasing	purchasing	NOUN
easat-7972	76	7	decisions	decision	NOUN
easat-7972	76	8	in	in	ADP
easat-7972	76	9	this	this	DET
easat-7972	76	10	study	study	NOUN
easat-7972	76	11	[	[	X
easat-7972	76	12	30	30	NUM
easat-7972	76	13	]	]	PUNCT
easat-7972	76	14	are	be	AUX
easat-7972	76	15	1	1	NUM
easat-7972	76	16	)	)	PUNCT
easat-7972	76	17	according	accord	VERB
easat-7972	76	18	to	to	ADP
easat-7972	76	19	needs	need	NOUN
easat-7972	76	20	,	,	PUNCT
easat-7972	76	21	2	2	X
easat-7972	76	22	)	)	PUNCT
easat-7972	76	23	have	have	AUX
easat-7972	76	24	benefits	benefit	NOUN
easat-7972	76	25	,	,	PUNCT
easat-7972	76	26	3	3	X
easat-7972	76	27	)	)	PUNCT
easat-7972	76	28	accuracy	accuracy	NOUN
easat-7972	76	29	in	in	ADP
easat-7972	76	30	buying	buying	NOUN
easat-7972	76	31	products	product	NOUN
easat-7972	76	32	,	,	PUNCT
easat-7972	76	33	and	and	CCONJ
easat-7972	76	34	4	4	X
easat-7972	76	35	)	)	PUNCT
easat-7972	76	36	repeat	repeat	NOUN
easat-7972	76	37	purchases	purchase	NOUN
easat-7972	76	38	.	.	PUNCT
easat-7972	77	1	2.7	2.7	NUM
easat-7972	77	2	.	.	PUNCT
easat-7972	77	3	conceptual	conceptual	ADJ
easat-7972	77	4	framework	framework	NOUN
easat-7972	77	5	the	the	DET
easat-7972	77	6	conceptual	conceptual	ADJ
easat-7972	77	7	framework	framework	NOUN
easat-7972	77	8	can	can	AUX
easat-7972	77	9	be	be	AUX
easat-7972	77	10	illustrated	illustrate	VERB
easat-7972	77	11	as	as	SCONJ
easat-7972	77	12	follows	follow	VERB
easat-7972	77	13	,	,	PUNCT
easat-7972	77	14	in	in	ADP
easat-7972	77	15	accordance	accordance	NOUN
easat-7972	77	16	with	with	ADP
easat-7972	77	17	the	the	DET
easat-7972	77	18	research	research	NOUN
easat-7972	77	19	objective	objective	NOUN
easat-7972	77	20	,	,	PUNCT
easat-7972	77	21	namely	namely	ADV
easat-7972	77	22	,	,	PUNCT
easat-7972	77	23	to	to	PART
easat-7972	77	24	understand	understand	VERB
easat-7972	77	25	the	the	DET
easat-7972	77	26	role	role	NOUN
easat-7972	77	27	of	of	ADP
easat-7972	77	28	brand	brand	NOUN
easat-7972	77	29	engagement	engagement	NOUN
easat-7972	77	30	and	and	CCONJ
easat-7972	77	31	brand	brand	NOUN
easat-7972	77	32	trust	trust	NOUN
easat-7972	77	33	in	in	ADP
easat-7972	77	34	mediating	mediate	VERB
easat-7972	77	35	the	the	DET
easat-7972	77	36	influence	influence	NOUN
easat-7972	77	37	of	of	ADP
easat-7972	77	38	social	social	ADJ
easat-7972	77	39	media	medium	NOUN
easat-7972	77	40	marketing	marketing	NOUN
easat-7972	77	41	on	on	ADP
easat-7972	77	42	purchasing	purchasing	NOUN
easat-7972	77	43	decisions	decision	NOUN
easat-7972	77	44	.	.	PUNCT
easat-7972	78	1	figure	figure	NOUN
easat-7972	78	2	1	1	NUM
easat-7972	78	3	.	.	PUNCT
easat-7972	78	4	research	research	NOUN
easat-7972	78	5	concept	concept	NOUN
easat-7972	78	6	framework	framework	NOUN
easat-7972	78	7	.	.	PUNCT
easat-7972	79	1	2.8	2.8	NUM
easat-7972	79	2	.	.	PUNCT
easat-7972	80	1	research	research	NOUN
easat-7972	80	2	hypothesis	hypothesis	NOUN
easat-7972	80	3	h1	h1	PROPN
easat-7972	80	4	:	:	PUNCT
easat-7972	80	5	social	social	ADJ
easat-7972	80	6	media	medium	NOUN
easat-7972	80	7	marketing	marketing	NOUN
easat-7972	80	8	has	have	VERB
easat-7972	80	9	a	a	DET
easat-7972	80	10	positive	positive	ADJ
easat-7972	80	11	and	and	CCONJ
easat-7972	80	12	significant	significant	ADJ
easat-7972	80	13	effect	effect	NOUN
easat-7972	80	14	on	on	ADP
easat-7972	80	15	purchasing	purchase	VERB
easat-7972	80	16	decisions	decision	NOUN
easat-7972	80	17	.	.	PUNCT
easat-7972	81	1	h2	h2	NOUN
easat-7972	81	2	:	:	PUNCT
easat-7972	81	3	social	social	ADJ
easat-7972	81	4	media	medium	NOUN
easat-7972	81	5	marketing	marketing	NOUN
easat-7972	81	6	has	have	VERB
easat-7972	81	7	a	a	DET
easat-7972	81	8	positive	positive	ADJ
easat-7972	81	9	and	and	CCONJ
easat-7972	81	10	significant	significant	ADJ
easat-7972	81	11	effect	effect	NOUN
easat-7972	81	12	on	on	ADP
easat-7972	81	13	brand	brand	NOUN
easat-7972	81	14	engagement	engagement	NOUN
easat-7972	81	15	.	.	PUNCT
easat-7972	82	1	h3	h3	NOUN
easat-7972	82	2	:	:	PUNCT
easat-7972	82	3	brand	brand	NOUN
easat-7972	82	4	engagement	engagement	NOUN
easat-7972	82	5	has	have	VERB
easat-7972	82	6	a	a	DET
easat-7972	82	7	positive	positive	ADJ
easat-7972	82	8	and	and	CCONJ
easat-7972	82	9	significant	significant	ADJ
easat-7972	82	10	effect	effect	NOUN
easat-7972	82	11	on	on	ADP
easat-7972	82	12	purchasing	purchase	VERB
easat-7972	82	13	decisions	decision	NOUN
easat-7972	82	14	.	.	PUNCT
easat-7972	83	1	876	876	NUM
easat-7972	83	2	edelweiss	edelweiss	PROPN
easat-7972	83	3	applied	apply	VERB
easat-7972	83	4	science	science	NOUN
easat-7972	83	5	and	and	CCONJ
easat-7972	83	6	technology	technology	NOUN
easat-7972	83	7	issn	issn	PROPN
easat-7972	83	8	:	:	PUNCT
easat-7972	83	9	2576	2576	NUM
easat-7972	83	10	-	-	SYM
easat-7972	83	11	8484	8484	NUM
easat-7972	83	12	vol	vol	NOUN
easat-7972	83	13	.	.	PROPN
easat-7972	84	1	9	9	NUM
easat-7972	84	2	,	,	PUNCT
easat-7972	84	3	no	no	INTJ
easat-7972	84	4	.	.	NOUN
easat-7972	85	1	6	6	NUM
easat-7972	85	2	:	:	PUNCT
easat-7972	85	3	873	873	NUM
easat-7972	85	4	-	-	NUM
easat-7972	85	5	893	893	NUM
easat-7972	85	6	,	,	PUNCT
easat-7972	85	7	2025	2025	NUM
easat-7972	85	8	doi	doi	NOUN
easat-7972	85	9	:	:	PUNCT
easat-7972	85	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	85	11	©	©	PROPN
easat-7972	85	12	2025	2025	NUM
easat-7972	85	13	by	by	ADP
easat-7972	85	14	the	the	DET
easat-7972	85	15	authors	author	NOUN
easat-7972	85	16	;	;	PUNCT
easat-7972	85	17	licensee	licensee	PROPN
easat-7972	85	18	learning	learn	VERB
easat-7972	85	19	gate	gate	NOUN
easat-7972	85	20	h4	h4	PROPN
easat-7972	85	21	:	:	PUNCT
easat-7972	85	22	social	social	ADJ
easat-7972	85	23	media	medium	NOUN
easat-7972	85	24	marketing	marketing	NOUN
easat-7972	85	25	has	have	VERB
easat-7972	85	26	a	a	DET
easat-7972	85	27	positive	positive	ADJ
easat-7972	85	28	and	and	CCONJ
easat-7972	85	29	significant	significant	ADJ
easat-7972	85	30	effect	effect	NOUN
easat-7972	85	31	on	on	ADP
easat-7972	85	32	brand	brand	PROPN
easat-7972	85	33	trust	trust	PROPN
easat-7972	85	34	.	.	PUNCT
easat-7972	86	1	h5	h5	PROPN
easat-7972	86	2	:	:	PUNCT
easat-7972	86	3	brand	brand	PROPN
easat-7972	86	4	trust	trust	PROPN
easat-7972	86	5	has	have	VERB
easat-7972	86	6	a	a	DET
easat-7972	86	7	positive	positive	ADJ
easat-7972	86	8	and	and	CCONJ
easat-7972	86	9	significant	significant	ADJ
easat-7972	86	10	effect	effect	NOUN
easat-7972	86	11	on	on	ADP
easat-7972	86	12	purchasing	purchase	VERB
easat-7972	86	13	decisions	decision	NOUN
easat-7972	86	14	.	.	PUNCT
easat-7972	87	1	h6	h6	NOUN
easat-7972	87	2	:	:	PUNCT
easat-7972	87	3	brand	brand	NOUN
easat-7972	87	4	engagement	engagement	NOUN
easat-7972	87	5	has	have	VERB
easat-7972	87	6	a	a	DET
easat-7972	87	7	positive	positive	ADJ
easat-7972	87	8	and	and	CCONJ
easat-7972	87	9	significant	significant	ADJ
easat-7972	87	10	effect	effect	NOUN
easat-7972	87	11	on	on	ADP
easat-7972	87	12	brand	brand	PROPN
easat-7972	87	13	trust	trust	PROPN
easat-7972	87	14	.	.	PUNCT
easat-7972	88	1	h7	h7	PROPN
easat-7972	88	2	:	:	PUNCT
easat-7972	88	3	brand	brand	NOUN
easat-7972	88	4	engagement	engagement	NOUN
easat-7972	88	5	is	be	AUX
easat-7972	88	6	able	able	ADJ
easat-7972	88	7	to	to	PART
easat-7972	88	8	significantly	significantly	ADV
easat-7972	88	9	mediate	mediate	VERB
easat-7972	88	10	the	the	DET
easat-7972	88	11	effect	effect	NOUN
easat-7972	88	12	of	of	ADP
easat-7972	88	13	social	social	ADJ
easat-7972	88	14	media	medium	NOUN
easat-7972	88	15	marketing	marketing	NOUN
easat-7972	88	16	on	on	ADP
easat-7972	88	17	purchasing	purchasing	NOUN
easat-7972	88	18	decisions	decision	NOUN
easat-7972	88	19	.	.	PUNCT
easat-7972	89	1	h8	h8	NOUN
easat-7972	89	2	:	:	PUNCT
easat-7972	89	3	brand	brand	NOUN
easat-7972	89	4	trust	trust	NOUN
easat-7972	89	5	is	be	AUX
easat-7972	89	6	able	able	ADJ
easat-7972	89	7	to	to	PART
easat-7972	89	8	significantly	significantly	ADV
easat-7972	89	9	mediate	mediate	VERB
easat-7972	89	10	the	the	DET
easat-7972	89	11	effect	effect	NOUN
easat-7972	89	12	of	of	ADP
easat-7972	89	13	social	social	ADJ
easat-7972	89	14	media	medium	NOUN
easat-7972	89	15	marketing	marketing	NOUN
easat-7972	89	16	on	on	ADP
easat-7972	89	17	purchasing	purchasing	NOUN
easat-7972	89	18	decisions	decision	NOUN
easat-7972	89	19	.	.	PUNCT
easat-7972	90	1	h9	h9	NOUN
easat-7972	90	2	:	:	PUNCT
easat-7972	90	3	brand	brand	PROPN
easat-7972	90	4	trust	trust	NOUN
easat-7972	90	5	is	be	AUX
easat-7972	90	6	able	able	ADJ
easat-7972	90	7	to	to	PART
easat-7972	90	8	mediate	mediate	VERB
easat-7972	90	9	the	the	DET
easat-7972	90	10	effect	effect	NOUN
easat-7972	90	11	of	of	ADP
easat-7972	90	12	brand	brand	NOUN
easat-7972	90	13	engagement	engagement	NOUN
easat-7972	90	14	on	on	ADP
easat-7972	90	15	purchasing	purchase	VERB
easat-7972	90	16	decisions	decision	NOUN
easat-7972	90	17	significantly	significantly	ADV
easat-7972	90	18	.	.	PUNCT
easat-7972	91	1	3	3	X
easat-7972	91	2	.	.	X
easat-7972	91	3	research	research	NOUN
easat-7972	91	4	methods	method	NOUN
easat-7972	91	5	this	this	DET
easat-7972	91	6	study	study	NOUN
easat-7972	91	7	is	be	AUX
easat-7972	91	8	included	include	VERB
easat-7972	91	9	in	in	ADP
easat-7972	91	10	causal	causal	ADJ
easat-7972	91	11	research	research	NOUN
easat-7972	91	12	,	,	PUNCT
easat-7972	91	13	which	which	PRON
easat-7972	91	14	aims	aim	VERB
easat-7972	91	15	to	to	PART
easat-7972	91	16	analyze	analyze	VERB
easat-7972	91	17	the	the	DET
easat-7972	91	18	relationship	relationship	NOUN
easat-7972	91	19	between	between	ADP
easat-7972	91	20	variables	variable	NOUN
easat-7972	91	21	.	.	PUNCT
easat-7972	92	1	this	this	DET
easat-7972	92	2	study	study	NOUN
easat-7972	92	3	was	be	AUX
easat-7972	92	4	conducted	conduct	VERB
easat-7972	92	5	in	in	ADP
easat-7972	92	6	bali	bali	PROPN
easat-7972	92	7	on	on	ADP
easat-7972	92	8	generation	generation	NOUN
easat-7972	92	9	z	z	PROPN
easat-7972	92	10	,	,	PUNCT
easat-7972	92	11	born	bear	VERB
easat-7972	92	12	in	in	ADP
easat-7972	92	13	1997	1997	NUM
easat-7972	92	14	2012	2012	NUM
easat-7972	92	15	,	,	PUNCT
easat-7972	92	16	who	who	PRON
easat-7972	92	17	purchased	purchase	VERB
easat-7972	92	18	fashion	fashion	NOUN
easat-7972	92	19	products	product	NOUN
easat-7972	92	20	at	at	ADP
easat-7972	92	21	fashion	fashion	NOUN
easat-7972	92	22	umkm	umkm	NOUN
easat-7972	92	23	through	through	ADP
easat-7972	92	24	social	social	ADJ
easat-7972	92	25	media	medium	NOUN
easat-7972	92	26	marketing	marketing	NOUN
easat-7972	92	27	.	.	PUNCT
easat-7972	93	1	the	the	DET
easat-7972	93	2	variables	variable	NOUN
easat-7972	93	3	to	to	PART
easat-7972	93	4	be	be	AUX
easat-7972	93	5	tested	test	VERB
easat-7972	93	6	in	in	ADP
easat-7972	93	7	this	this	DET
easat-7972	93	8	study	study	NOUN
easat-7972	93	9	are	be	AUX
easat-7972	93	10	social	social	ADJ
easat-7972	93	11	media	medium	NOUN
easat-7972	93	12	marketing	marketing	NOUN
easat-7972	93	13	variables	variable	NOUN
easat-7972	93	14	,	,	PUNCT
easat-7972	93	15	brand	brand	NOUN
easat-7972	93	16	trust	trust	PROPN
easat-7972	93	17	,	,	PUNCT
easat-7972	93	18	brand	brand	NOUN
easat-7972	93	19	engagement	engagement	NOUN
easat-7972	93	20	,	,	PUNCT
easat-7972	93	21	and	and	CCONJ
easat-7972	93	22	purchasing	purchasing	NOUN
easat-7972	93	23	decisions	decision	NOUN
easat-7972	93	24	.	.	PUNCT
easat-7972	94	1	the	the	DET
easat-7972	94	2	population	population	NOUN
easat-7972	94	3	in	in	ADP
easat-7972	94	4	this	this	DET
easat-7972	94	5	study	study	NOUN
easat-7972	94	6	is	be	AUX
easat-7972	94	7	gen	gen	PROPN
easat-7972	94	8	z	z	PROPN
easat-7972	94	9	,	,	PUNCT
easat-7972	94	10	who	who	PRON
easat-7972	94	11	make	make	VERB
easat-7972	94	12	purchases	purchase	NOUN
easat-7972	94	13	at	at	ADP
easat-7972	94	14	fashion	fashion	NOUN
easat-7972	94	15	umkm	umkm	NOUN
easat-7972	94	16	in	in	ADP
easat-7972	94	17	bali	bali	PROPN
easat-7972	94	18	.	.	PUNCT
easat-7972	95	1	the	the	DET
easat-7972	95	2	sample	sample	NOUN
easat-7972	95	3	size	size	NOUN
easat-7972	95	4	is	be	AUX
easat-7972	95	5	200	200	NUM
easat-7972	95	6	people	people	NOUN
easat-7972	95	7	.	.	PUNCT
easat-7972	96	1	the	the	DET
easat-7972	96	2	sampling	sample	VERB
easat-7972	96	3	technique	technique	NOUN
easat-7972	96	4	uses	use	VERB
easat-7972	96	5	non	non	ADJ
easat-7972	96	6	-	-	ADJ
easat-7972	96	7	probability	probability	ADJ
easat-7972	96	8	sampling	sampling	NOUN
easat-7972	96	9	,	,	PUNCT
easat-7972	96	10	namely	namely	ADV
easat-7972	96	11	purposive	purposive	ADJ
easat-7972	96	12	sampling	sampling	NOUN
easat-7972	96	13	,	,	PUNCT
easat-7972	96	14	which	which	PRON
easat-7972	96	15	is	be	AUX
easat-7972	96	16	sampling	sample	VERB
easat-7972	96	17	with	with	ADP
easat-7972	96	18	consideration	consideration	NOUN
easat-7972	96	19	.	.	PUNCT
easat-7972	97	1	the	the	DET
easat-7972	97	2	considerations	consideration	NOUN
easat-7972	97	3	:	:	PUNCT
easat-7972	97	4	respondents	respondent	NOUN
easat-7972	97	5	are	be	AUX
easat-7972	97	6	generation	generation	NOUN
easat-7972	97	7	z	z	NOUN
easat-7972	97	8	(	(	PUNCT
easat-7972	97	9	born	bear	VERB
easat-7972	97	10	in	in	ADP
easat-7972	97	11	1997	1997	NUM
easat-7972	97	12	2012	2012	NUM
easat-7972	97	13	)	)	PUNCT
easat-7972	97	14	and	and	CCONJ
easat-7972	97	15	have	have	AUX
easat-7972	97	16	purchased	purchase	VERB
easat-7972	97	17	fashion	fashion	NOUN
easat-7972	97	18	products	product	NOUN
easat-7972	97	19	at	at	ADP
easat-7972	97	20	fashion	fashion	NOUN
easat-7972	97	21	umkm	umkm	NOUN
easat-7972	97	22	in	in	ADP
easat-7972	97	23	bali	bali	PROPN
easat-7972	97	24	through	through	ADP
easat-7972	97	25	social	social	ADJ
easat-7972	97	26	media	medium	NOUN
easat-7972	97	27	marketing	marketing	NOUN
easat-7972	97	28	.	.	PUNCT
easat-7972	98	1	the	the	DET
easat-7972	98	2	variable	variable	ADJ
easat-7972	98	3	indicators	indicator	NOUN
easat-7972	98	4	in	in	ADP
easat-7972	98	5	this	this	DET
easat-7972	98	6	study	study	NOUN
easat-7972	98	7	were	be	AUX
easat-7972	98	8	measured	measure	VERB
easat-7972	98	9	using	use	VERB
easat-7972	98	10	a	a	DET
easat-7972	98	11	likert	likert	ADJ
easat-7972	98	12	scale	scale	NOUN
easat-7972	98	13	by	by	ADP
easat-7972	98	14	consumers	consumer	NOUN
easat-7972	98	15	who	who	PRON
easat-7972	98	16	purchased	purchase	VERB
easat-7972	98	17	fashion	fashion	NOUN
easat-7972	98	18	products	product	NOUN
easat-7972	98	19	on	on	ADP
easat-7972	98	20	social	social	ADJ
easat-7972	98	21	media	medium	NOUN
easat-7972	98	22	,	,	PUNCT
easat-7972	98	23	where	where	SCONJ
easat-7972	98	24	the	the	DET
easat-7972	98	25	measurements	measurement	NOUN
easat-7972	98	26	included	include	VERB
easat-7972	98	27	strongly	strongly	ADV
easat-7972	98	28	disagree	disagree	VERB
easat-7972	98	29	=	=	SYM
easat-7972	98	30	1	1	NUM
easat-7972	98	31	,	,	PUNCT
easat-7972	98	32	disagree	disagree	VERB
easat-7972	98	33	=	=	SYM
easat-7972	98	34	2	2	NUM
easat-7972	98	35	,	,	PUNCT
easat-7972	98	36	quite	quite	ADV
easat-7972	98	37	agree	agree	VERB
easat-7972	98	38	=	=	SYM
easat-7972	98	39	3	3	NUM
easat-7972	98	40	,	,	PUNCT
easat-7972	98	41	agree	agree	VERB
easat-7972	98	42	=	=	PUNCT
easat-7972	98	43	4	4	NUM
easat-7972	98	44	,	,	PUNCT
easat-7972	98	45	and	and	CCONJ
easat-7972	98	46	strongly	strongly	ADV
easat-7972	98	47	agree	agree	VERB
easat-7972	98	48	=	=	SYM
easat-7972	98	49	5	5	X
easat-7972	98	50	.	.	PUNCT
easat-7972	98	51	data	datum	NOUN
easat-7972	98	52	collection	collection	NOUN
easat-7972	98	53	techniques	technique	NOUN
easat-7972	98	54	were	be	AUX
easat-7972	98	55	carried	carry	VERB
easat-7972	98	56	out	out	ADP
easat-7972	98	57	by	by	ADP
easat-7972	98	58	distributing	distribute	VERB
easat-7972	98	59	questionnaires	questionnaire	NOUN
easat-7972	98	60	online	online	ADV
easat-7972	98	61	and	and	CCONJ
easat-7972	98	62	offline	offline	ADJ
easat-7972	98	63	via	via	ADP
easat-7972	98	64	google	google	PROPN
easat-7972	98	65	forms	form	NOUN
easat-7972	98	66	and	and	CCONJ
easat-7972	98	67	by	by	ADP
easat-7972	98	68	distributing	distribute	VERB
easat-7972	98	69	links	link	NOUN
easat-7972	98	70	via	via	ADP
easat-7972	98	71	whatsapp	whatsapp	ADJ
easat-7972	98	72	groups	group	NOUN
easat-7972	98	73	.	.	PUNCT
easat-7972	99	1	the	the	DET
easat-7972	99	2	instruments	instrument	NOUN
easat-7972	99	3	used	use	VERB
easat-7972	99	4	were	be	AUX
easat-7972	99	5	tested	test	VERB
easat-7972	99	6	for	for	ADP
easat-7972	99	7	validity	validity	NOUN
easat-7972	99	8	and	and	CCONJ
easat-7972	99	9	reliability	reliability	NOUN
easat-7972	99	10	to	to	PART
easat-7972	99	11	ensure	ensure	VERB
easat-7972	99	12	that	that	SCONJ
easat-7972	99	13	the	the	DET
easat-7972	99	14	instrument	instrument	NOUN
easat-7972	99	15	was	be	AUX
easat-7972	99	16	able	able	ADJ
easat-7972	99	17	to	to	PART
easat-7972	99	18	measure	measure	VERB
easat-7972	99	19	what	what	PRON
easat-7972	99	20	should	should	AUX
easat-7972	99	21	be	be	AUX
easat-7972	99	22	measured	measure	VERB
easat-7972	99	23	and	and	CCONJ
easat-7972	99	24	to	to	PART
easat-7972	99	25	determine	determine	VERB
easat-7972	99	26	the	the	DET
easat-7972	99	27	consistency	consistency	NOUN
easat-7972	99	28	of	of	ADP
easat-7972	99	29	respondents	respondent	NOUN
easat-7972	99	30	'	'	PART
easat-7972	99	31	responses	response	NOUN
easat-7972	99	32	.	.	PUNCT
easat-7972	100	1	the	the	DET
easat-7972	100	2	testing	testing	NOUN
easat-7972	100	3	criteria	criterion	NOUN
easat-7972	100	4	used	use	VERB
easat-7972	100	5	on	on	ADP
easat-7972	100	6	the	the	DET
easat-7972	100	7	instrument	instrument	NOUN
easat-7972	100	8	were	be	AUX
easat-7972	100	9	said	say	VERB
easat-7972	100	10	to	to	PART
easat-7972	100	11	be	be	AUX
easat-7972	100	12	valid	valid	ADJ
easat-7972	100	13	if	if	SCONJ
easat-7972	100	14	the	the	DET
easat-7972	100	15	r	r	NOUN
easat-7972	100	16	value	value	NOUN
easat-7972	100	17	was	be	AUX
easat-7972	100	18	0.30	0.30	NUM
easat-7972	100	19	and	and	CCONJ
easat-7972	100	20	the	the	DET
easat-7972	100	21	correlation	correlation	NOUN
easat-7972	100	22	significance	significance	NOUN
easat-7972	100	23	value	value	NOUN
easat-7972	100	24	was	be	AUX
easat-7972	100	25	95	95	NUM
easat-7972	100	26	%	%	NOUN
easat-7972	100	27	or	or	CCONJ
easat-7972	100	28	=	=	NOUN
easat-7972	100	29	0.05	0.05	NUM
easat-7972	100	30	,	,	PUNCT
easat-7972	100	31	with	with	ADP
easat-7972	100	32	the	the	DET
easat-7972	100	33	cut	cut	VERB
easat-7972	100	34	-	-	PUNCT
easat-7972	100	35	off	off	ADP
easat-7972	100	36	point	point	NOUN
easat-7972	100	37	value	value	NOUN
easat-7972	100	38	accepted	accept	VERB
easat-7972	100	39	for	for	ADP
easat-7972	100	40	the	the	DET
easat-7972	100	41	cronbach	cronbach	ADJ
easat-7972	100	42	alpha	alpha	ADJ
easat-7972	100	43	level	level	NOUN
easat-7972	100	44	of	of	ADP
easat-7972	100	45	0.60	0.60	NUM
easat-7972	100	46	,	,	PUNCT
easat-7972	100	47	although	although	SCONJ
easat-7972	100	48	this	this	PRON
easat-7972	100	49	was	be	AUX
easat-7972	100	50	not	not	PART
easat-7972	100	51	an	an	DET
easat-7972	100	52	absolute	absolute	ADJ
easat-7972	100	53	standard	standard	NOUN
easat-7972	100	54	.	.	PUNCT
easat-7972	101	1	the	the	DET
easat-7972	101	2	instrument	instrument	NOUN
easat-7972	101	3	is	be	AUX
easat-7972	101	4	considered	consider	VERB
easat-7972	101	5	to	to	PART
easat-7972	101	6	have	have	VERB
easat-7972	101	7	an	an	DET
easat-7972	101	8	acceptable	acceptable	ADJ
easat-7972	101	9	level	level	NOUN
easat-7972	101	10	of	of	ADP
easat-7972	101	11	reliability	reliability	NOUN
easat-7972	101	12	if	if	SCONJ
easat-7972	101	13	the	the	DET
easat-7972	101	14	measured	measured	ADJ
easat-7972	101	15	reliability	reliability	NOUN
easat-7972	101	16	coefficient	coefficient	NOUN
easat-7972	101	17	value	value	NOUN
easat-7972	101	18	is	be	AUX
easat-7972	101	19	0.60	0.60	NUM
easat-7972	101	20	.	.	PUNCT
easat-7972	102	1	both	both	PRON
easat-7972	102	2	of	of	ADP
easat-7972	102	3	these	these	DET
easat-7972	102	4	tests	test	NOUN
easat-7972	102	5	use	use	VERB
easat-7972	102	6	the	the	DET
easat-7972	102	7	sem	sem	ADJ
easat-7972	102	8	-	-	PUNCT
easat-7972	102	9	pls	pls	NOUN
easat-7972	102	10	approach	approach	NOUN
easat-7972	102	11	.	.	PUNCT
easat-7972	103	1	this	this	DET
easat-7972	103	2	analysis	analysis	NOUN
easat-7972	103	3	is	be	AUX
easat-7972	103	4	used	use	VERB
easat-7972	103	5	to	to	PART
easat-7972	103	6	describe	describe	VERB
easat-7972	103	7	the	the	DET
easat-7972	103	8	research	research	NOUN
easat-7972	103	9	variables	variable	NOUN
easat-7972	103	10	without	without	ADP
easat-7972	103	11	making	make	VERB
easat-7972	103	12	generalizations	generalization	NOUN
easat-7972	103	13	.	.	PUNCT
easat-7972	104	1	the	the	DET
easat-7972	104	2	data	datum	NOUN
easat-7972	104	3	that	that	PRON
easat-7972	104	4	has	have	AUX
easat-7972	104	5	been	be	AUX
easat-7972	104	6	collected	collect	VERB
easat-7972	104	7	is	be	AUX
easat-7972	104	8	then	then	ADV
easat-7972	104	9	tabulated	tabulate	VERB
easat-7972	104	10	in	in	ADP
easat-7972	104	11	a	a	DET
easat-7972	104	12	table	table	NOUN
easat-7972	104	13	and	and	CCONJ
easat-7972	104	14	analyzed	analyze	VERB
easat-7972	104	15	descriptively	descriptively	ADV
easat-7972	104	16	.	.	PUNCT
easat-7972	105	1	the	the	DET
easat-7972	105	2	causal	causal	ADJ
easat-7972	105	3	relationship	relationship	NOUN
easat-7972	105	4	in	in	ADP
easat-7972	105	5	this	this	DET
easat-7972	105	6	study	study	NOUN
easat-7972	105	7	is	be	AUX
easat-7972	105	8	recursive	recursive	ADJ
easat-7972	105	9	and	and	CCONJ
easat-7972	105	10	uses	use	VERB
easat-7972	105	11	a	a	DET
easat-7972	105	12	complex	complex	ADJ
easat-7972	105	13	model	model	NOUN
easat-7972	105	14	,	,	PUNCT
easat-7972	105	15	so	so	ADV
easat-7972	105	16	appropriate	appropriate	ADJ
easat-7972	105	17	analytical	analytical	ADJ
easat-7972	105	18	tools	tool	NOUN
easat-7972	105	19	are	be	AUX
easat-7972	105	20	needed	need	VERB
easat-7972	105	21	to	to	PART
easat-7972	105	22	explain	explain	VERB
easat-7972	105	23	the	the	DET
easat-7972	105	24	relationship	relationship	NOUN
easat-7972	105	25	.	.	PUNCT
easat-7972	106	1	4	4	X
easat-7972	106	2	.	.	NOUN
easat-7972	106	3	results	result	NOUN
easat-7972	106	4	and	and	CCONJ
easat-7972	106	5	discussion	discussion	NOUN
easat-7972	106	6	after	after	ADP
easat-7972	106	7	conducting	conduct	VERB
easat-7972	106	8	research	research	NOUN
easat-7972	106	9	and	and	CCONJ
easat-7972	106	10	processing	processing	NOUN
easat-7972	106	11	research	research	NOUN
easat-7972	106	12	data	datum	NOUN
easat-7972	106	13	,	,	PUNCT
easat-7972	106	14	the	the	DET
easat-7972	106	15	results	result	NOUN
easat-7972	106	16	can	can	AUX
easat-7972	106	17	be	be	AUX
easat-7972	106	18	presented	present	VERB
easat-7972	106	19	as	as	SCONJ
easat-7972	106	20	follows	follow	VERB
easat-7972	106	21	.	.	PUNCT
easat-7972	107	1	the	the	DET
easat-7972	107	2	characteristics	characteristic	NOUN
easat-7972	107	3	of	of	ADP
easat-7972	107	4	respondents	respondent	NOUN
easat-7972	107	5	according	accord	VERB
easat-7972	107	6	to	to	ADP
easat-7972	107	7	gender	gender	NOUN
easat-7972	107	8	,	,	PUNCT
easat-7972	107	9	age	age	NOUN
easat-7972	107	10	,	,	PUNCT
easat-7972	107	11	level	level	NOUN
easat-7972	107	12	of	of	ADP
easat-7972	107	13	formal	formal	ADJ
easat-7972	107	14	education	education	NOUN
easat-7972	107	15	,	,	PUNCT
easat-7972	107	16	and	and	CCONJ
easat-7972	107	17	income	income	NOUN
easat-7972	107	18	are	be	AUX
easat-7972	107	19	shown	show	VERB
easat-7972	107	20	in	in	ADP
easat-7972	107	21	table	table	NOUN
easat-7972	107	22	1	1	NUM
easat-7972	107	23	,	,	PUNCT
easat-7972	107	24	as	as	SCONJ
easat-7972	107	25	follows	follow	VERB
easat-7972	107	26	.	.	PUNCT
easat-7972	108	1	877	877	NUM
easat-7972	108	2	edelweiss	edelweiss	PROPN
easat-7972	108	3	applied	apply	VERB
easat-7972	108	4	science	science	NOUN
easat-7972	108	5	and	and	CCONJ
easat-7972	108	6	technology	technology	NOUN
easat-7972	108	7	issn	issn	PROPN
easat-7972	108	8	:	:	PUNCT
easat-7972	108	9	2576	2576	NUM
easat-7972	108	10	-	-	SYM
easat-7972	108	11	8484	8484	NUM
easat-7972	108	12	vol	vol	NOUN
easat-7972	108	13	.	.	PROPN
easat-7972	109	1	9	9	NUM
easat-7972	109	2	,	,	PUNCT
easat-7972	109	3	no	no	INTJ
easat-7972	109	4	.	.	NOUN
easat-7972	110	1	6	6	NUM
easat-7972	110	2	:	:	PUNCT
easat-7972	110	3	873	873	NUM
easat-7972	110	4	-	-	NUM
easat-7972	110	5	893	893	NUM
easat-7972	110	6	,	,	PUNCT
easat-7972	110	7	2025	2025	NUM
easat-7972	110	8	doi	doi	NOUN
easat-7972	110	9	:	:	PUNCT
easat-7972	110	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	110	11	©	©	PROPN
easat-7972	110	12	2025	2025	NUM
easat-7972	110	13	by	by	ADP
easat-7972	110	14	the	the	DET
easat-7972	110	15	authors	author	NOUN
easat-7972	110	16	;	;	PUNCT
easat-7972	111	1	licensee	licensee	PROPN
easat-7972	111	2	learning	learn	VERB
easat-7972	111	3	gate	gate	NOUN
easat-7972	111	4	table	table	NOUN
easat-7972	111	5	1	1	NUM
easat-7972	111	6	.	.	PUNCT
easat-7972	111	7	respondent	respondent	NOUN
easat-7972	111	8	characteristics	characteristic	NOUN
easat-7972	111	9	.	.	PUNCT
easat-7972	112	1	no	no	DET
easat-7972	112	2	characteristic	characteristic	ADJ
easat-7972	112	3	classification	classification	NOUN
easat-7972	112	4	number	number	NOUN
easat-7972	112	5	of	of	ADP
easat-7972	112	6	respondents	respondent	NOUN
easat-7972	112	7	(	(	PUNCT
easat-7972	112	8	people	people	NOUN
easat-7972	112	9	)	)	PUNCT
easat-7972	112	10	presentation	presentation	NOUN
easat-7972	112	11	of	of	ADP
easat-7972	112	12	respondents	respondent	NOUN
easat-7972	112	13	1	1	NUM
easat-7972	112	14	gender	gender	NOUN
easat-7972	112	15	male	male	NOUN
easat-7972	112	16	78	78	NUM
easat-7972	112	17	39	39	NUM
easat-7972	112	18	female	female	ADJ
easat-7972	112	19	122	122	NUM
easat-7972	112	20	61	61	NUM
easat-7972	112	21	total	total	NOUN
easat-7972	112	22	200	200	NUM
easat-7972	112	23	100	100	NUM
easat-7972	112	24	2	2	NUM
easat-7972	112	25	age	age	NOUN
easat-7972	112	26	17	17	NUM
easat-7972	112	27	21	21	NUM
easat-7972	112	28	years	year	NOUN
easat-7972	112	29	148	148	NUM
easat-7972	112	30	74	74	NUM
easat-7972	112	31	22	22	NUM
easat-7972	112	32	26	26	NUM
easat-7972	112	33	years	year	NOUN
easat-7972	112	34	52	52	NUM
easat-7972	112	35	26	26	NUM
easat-7972	112	36	total	total	NOUN
easat-7972	112	37	200	200	NUM
easat-7972	112	38	100	100	NUM
easat-7972	112	39	3	3	NUM
easat-7972	112	40	formal	formal	ADJ
easat-7972	112	41	education	education	NOUN
easat-7972	112	42	level	level	NOUN
easat-7972	112	43	secondary	secondary	ADJ
easat-7972	112	44	education	education	NOUN
easat-7972	112	45	(	(	PUNCT
easat-7972	112	46	sma	sma	PROPN
easat-7972	112	47	,	,	PUNCT
easat-7972	112	48	smk	smk	NOUN
easat-7972	112	49	)	)	PUNCT
easat-7972	112	50	54	54	NUM
easat-7972	112	51	27	27	NUM
easat-7972	112	52	diploma	diploma	NOUN
easat-7972	112	53	education	education	NOUN
easat-7972	112	54	(	(	PUNCT
easat-7972	112	55	d1	d1	PROPN
easat-7972	112	56	,	,	PUNCT
easat-7972	112	57	d2	d2	PROPN
easat-7972	112	58	,	,	PUNCT
easat-7972	112	59	d3	d3	PROPN
easat-7972	112	60	)	)	PUNCT
easat-7972	112	61	26	26	NUM
easat-7972	112	62	13	13	NUM
easat-7972	112	63	bachelor	bachelor	NOUN
easat-7972	112	64	's	's	PART
easat-7972	112	65	degree	degree	NOUN
easat-7972	112	66	(	(	PUNCT
easat-7972	112	67	s1	s1	NOUN
easat-7972	112	68	)	)	PUNCT
easat-7972	112	69	120	120	NUM
easat-7972	112	70	60	60	NUM
easat-7972	112	71	total	total	NOUN
easat-7972	112	72	200	200	NUM
easat-7972	112	73	100	100	NUM
easat-7972	112	74	4	4	NUM
easat-7972	112	75	income	income	NOUN
easat-7972	112	76	≤	≤	NOUN
easat-7972	112	77	rp	rp	ADP
easat-7972	112	78	1.000.0000	1.000.0000	NUM
easat-7972	112	79	104	104	NUM
easat-7972	112	80	52	52	NUM
easat-7972	112	81	>	>	PUNCT
easat-7972	112	82	rp	rp	NOUN
easat-7972	112	83	1.000.000	1.000.000	NUM
easat-7972	112	84	≤	≤	NUM
easat-7972	113	1	rp	rp	NOUN
easat-7972	113	2	3.000.000,55	3.000.000,55	NOUN
easat-7972	114	1	27,5	27,5	NUM
easat-7972	114	2	>	>	PUNCT
easat-7972	114	3	rp	rp	PROPN
easat-7972	115	1	3.000.000,≤	3.000.000,≤	NUM
easat-7972	115	2	rp	rp	NOUN
easat-7972	115	3	6.000.000,22	6.000.000,22	X
easat-7972	115	4	11,0	11,0	NUM
easat-7972	115	5	>	>	PUNCT
easat-7972	115	6	rp	rp	PROPN
easat-7972	116	1	6.000.000,≤	6.000.000,≤	NUM
easat-7972	116	2	rp	rp	NOUN
easat-7972	116	3	9.000.000,10	9.000.000,10	NUM
easat-7972	116	4	5,0	5,0	NUM
easat-7972	116	5	>	>	PUNCT
easat-7972	116	6	rp	rp	NOUN
easat-7972	117	1	9.000.000,9	9.000.000,9	NUM
easat-7972	117	2	4,5	4,5	NUM
easat-7972	117	3	total	total	NOUN
easat-7972	117	4	200	200	NUM
easat-7972	117	5	100	100	NUM
easat-7972	117	6	table	table	NOUN
easat-7972	117	7	1	1	NUM
easat-7972	117	8	explains	explain	VERB
easat-7972	117	9	that	that	SCONJ
easat-7972	117	10	female	female	ADJ
easat-7972	117	11	respondents	respondent	NOUN
easat-7972	117	12	are	be	AUX
easat-7972	117	13	more	more	ADV
easat-7972	117	14	numerous	numerous	ADJ
easat-7972	117	15	than	than	ADP
easat-7972	117	16	male	male	ADJ
easat-7972	117	17	respondents	respondent	NOUN
easat-7972	117	18	,	,	PUNCT
easat-7972	117	19	with	with	ADP
easat-7972	117	20	female	female	ADJ
easat-7972	117	21	respondents	respondent	NOUN
easat-7972	117	22	at	at	ADP
easat-7972	117	23	61	61	NUM
easat-7972	117	24	percent	percent	NOUN
easat-7972	117	25	and	and	CCONJ
easat-7972	117	26	male	male	ADJ
easat-7972	117	27	respondents	respondent	NOUN
easat-7972	117	28	at	at	ADP
easat-7972	117	29	39	39	NUM
easat-7972	117	30	percent	percent	NOUN
easat-7972	117	31	.	.	PUNCT
easat-7972	118	1	when	when	SCONJ
easat-7972	118	2	viewed	view	VERB
easat-7972	118	3	by	by	ADP
easat-7972	118	4	age	age	NOUN
easat-7972	118	5	,	,	PUNCT
easat-7972	118	6	most	most	ADJ
easat-7972	118	7	respondents	respondent	NOUN
easat-7972	118	8	are	be	AUX
easat-7972	118	9	aged	age	VERB
easat-7972	118	10	17	17	NUM
easat-7972	118	11	-	-	SYM
easat-7972	118	12	21	21	NUM
easat-7972	118	13	years	year	NOUN
easat-7972	118	14	old	old	ADJ
easat-7972	118	15	,	,	PUNCT
easat-7972	118	16	amounting	amount	VERB
easat-7972	118	17	to	to	ADP
easat-7972	118	18	74	74	NUM
easat-7972	118	19	percent	percent	NOUN
easat-7972	118	20	;	;	PUNCT
easat-7972	118	21	then	then	ADV
easat-7972	118	22	22	22	NUM
easat-7972	118	23	-	-	SYM
easat-7972	118	24	26	26	NUM
easat-7972	118	25	years	year	NOUN
easat-7972	118	26	old	old	ADJ
easat-7972	118	27	by	by	ADP
easat-7972	118	28	26	26	NUM
easat-7972	118	29	percent	percent	NOUN
easat-7972	118	30	.	.	PUNCT
easat-7972	119	1	when	when	SCONJ
easat-7972	119	2	viewed	view	VERB
easat-7972	119	3	from	from	ADP
easat-7972	119	4	the	the	DET
easat-7972	119	5	level	level	NOUN
easat-7972	119	6	of	of	ADP
easat-7972	119	7	education	education	NOUN
easat-7972	119	8	,	,	PUNCT
easat-7972	119	9	respondents	respondent	NOUN
easat-7972	119	10	who	who	PRON
easat-7972	119	11	have	have	VERB
easat-7972	119	12	high	high	ADJ
easat-7972	119	13	school	school	NOUN
easat-7972	119	14	/	/	SYM
easat-7972	119	15	vocational	vocational	ADJ
easat-7972	119	16	school	school	NOUN
easat-7972	119	17	education	education	NOUN
easat-7972	119	18	are	be	AUX
easat-7972	119	19	27	27	NUM
easat-7972	119	20	percent	percent	NOUN
easat-7972	119	21	;	;	PUNCT
easat-7972	119	22	those	those	PRON
easat-7972	119	23	who	who	PRON
easat-7972	119	24	have	have	VERB
easat-7972	119	25	diploma	diploma	NOUN
easat-7972	119	26	education	education	NOUN
easat-7972	119	27	are	be	AUX
easat-7972	119	28	13	13	NUM
easat-7972	119	29	percent	percent	NOUN
easat-7972	119	30	;	;	PUNCT
easat-7972	119	31	those	those	PRON
easat-7972	119	32	who	who	PRON
easat-7972	119	33	have	have	VERB
easat-7972	119	34	a	a	DET
easat-7972	119	35	bachelor	bachelor	NOUN
easat-7972	119	36	's	's	PART
easat-7972	119	37	level	level	NOUN
easat-7972	119	38	are	be	AUX
easat-7972	119	39	60	60	NUM
easat-7972	119	40	percent	percent	NOUN
easat-7972	119	41	.	.	PUNCT
easat-7972	120	1	when	when	SCONJ
easat-7972	120	2	viewed	view	VERB
easat-7972	120	3	from	from	ADP
easat-7972	120	4	their	their	PRON
easat-7972	120	5	income	income	NOUN
easat-7972	120	6	,	,	PUNCT
easat-7972	120	7	respondents	respondent	NOUN
easat-7972	120	8	who	who	PRON
easat-7972	120	9	have	have	VERB
easat-7972	120	10	income	income	NOUN
easat-7972	120	11	less	less	ADJ
easat-7972	120	12	than	than	ADP
easat-7972	120	13	or	or	CCONJ
easat-7972	120	14	equal	equal	ADJ
easat-7972	120	15	to	to	ADP
easat-7972	120	16	rp	rp	PROPN
easat-7972	120	17	1,000,000	1,000,000	NUM
easat-7972	120	18	are	be	AUX
easat-7972	120	19	52	52	NUM
easat-7972	120	20	percent	percent	NOUN
easat-7972	120	21	,	,	PUNCT
easat-7972	120	22	occupying	occupy	VERB
easat-7972	120	23	the	the	DET
easat-7972	120	24	highest	high	ADJ
easat-7972	120	25	position	position	NOUN
easat-7972	120	26	then	then	ADV
easat-7972	120	27	followed	follow	VERB
easat-7972	120	28	by	by	ADP
easat-7972	120	29	income	income	NOUN
easat-7972	120	30	of	of	ADP
easat-7972	120	31	>	>	X
easat-7972	120	32	rp	rp	NOUN
easat-7972	120	33	1,000,000	1,000,000	NUM
easat-7972	120	34	≤	≤	NOUN
easat-7972	120	35	rp	rp	ADP
easat-7972	120	36	3,000,000	3,000,000	NUM
easat-7972	120	37	,	,	PUNCT
easat-7972	120	38	by	by	ADP
easat-7972	120	39	27.5	27.5	NUM
easat-7972	120	40	percent	percent	NOUN
easat-7972	120	41	;	;	PUNCT
easat-7972	120	42	income	income	NOUN
easat-7972	120	43	>	>	X
easat-7972	120	44	rp	rp	NOUN
easat-7972	120	45	3,000,000	3,000,000	NUM
easat-7972	120	46	,	,	PUNCT
easat-7972	120	47	≤	≤	NUM
easat-7972	120	48	rp	rp	ADP
easat-7972	120	49	6,000,000	6,000,000	NUM
easat-7972	120	50	,	,	PUNCT
easat-7972	120	51	by	by	ADP
easat-7972	120	52	11	11	NUM
easat-7972	120	53	percent	percent	NOUN
easat-7972	120	54	;	;	PUNCT
easat-7972	120	55	income	income	NOUN
easat-7972	120	56	>	>	X
easat-7972	120	57	rp	rp	NOUN
easat-7972	120	58	6,000,000,≤	6,000,000,≤	NUM
easat-7972	120	59	rp	rp	NOUN
easat-7972	120	60	9,000,000,by	9,000,000,by	NUM
easat-7972	120	61	5	5	NUM
easat-7972	120	62	percent	percent	NOUN
easat-7972	120	63	;	;	PUNCT
easat-7972	120	64	and	and	CCONJ
easat-7972	120	65	income	income	NOUN
easat-7972	120	66	>	>	X
easat-7972	120	67	rp	rp	X
easat-7972	120	68	9,000,000,by	9,000,000,by	NUM
easat-7972	120	69	4.5	4.5	NUM
easat-7972	120	70	percent	percent	NOUN
easat-7972	120	71	.	.	PUNCT
easat-7972	121	1	validity	validity	NOUN
easat-7972	121	2	and	and	CCONJ
easat-7972	121	3	reliability	reliability	NOUN
easat-7972	121	4	testing	testing	NOUN
easat-7972	121	5	of	of	ADP
easat-7972	121	6	the	the	DET
easat-7972	121	7	instrument	instrument	NOUN
easat-7972	121	8	was	be	AUX
easat-7972	121	9	carried	carry	VERB
easat-7972	121	10	out	out	ADP
easat-7972	121	11	using	use	VERB
easat-7972	121	12	spss	spss	PROPN
easat-7972	121	13	for	for	ADP
easat-7972	121	14	windows	window	NOUN
easat-7972	121	15	24.0	24.0	NUM
easat-7972	121	16	and	and	CCONJ
easat-7972	121	17	cronbach	cronbach	NOUN
easat-7972	121	18	's	's	PART
easat-7972	121	19	alpha	alpha	NOUN
easat-7972	121	20	.	.	PUNCT
easat-7972	122	1	the	the	DET
easat-7972	122	2	results	result	NOUN
easat-7972	122	3	of	of	ADP
easat-7972	122	4	the	the	DET
easat-7972	122	5	validity	validity	NOUN
easat-7972	122	6	and	and	CCONJ
easat-7972	122	7	reliability	reliability	NOUN
easat-7972	122	8	testing	testing	NOUN
easat-7972	122	9	of	of	ADP
easat-7972	122	10	the	the	DET
easat-7972	122	11	instrument	instrument	NOUN
easat-7972	122	12	for	for	ADP
easat-7972	122	13	each	each	DET
easat-7972	122	14	variable	variable	NOUN
easat-7972	122	15	can	can	AUX
easat-7972	122	16	be	be	AUX
easat-7972	122	17	presented	present	VERB
easat-7972	122	18	in	in	ADP
easat-7972	122	19	table	table	NOUN
easat-7972	122	20	2	2	NUM
easat-7972	122	21	.	.	PUNCT
easat-7972	123	1	the	the	DET
easat-7972	123	2	results	result	NOUN
easat-7972	123	3	of	of	ADP
easat-7972	123	4	the	the	DET
easat-7972	123	5	validity	validity	NOUN
easat-7972	123	6	and	and	CCONJ
easat-7972	123	7	reliability	reliability	NOUN
easat-7972	123	8	testing	testing	NOUN
easat-7972	123	9	of	of	ADP
easat-7972	123	10	the	the	DET
easat-7972	123	11	instrument	instrument	NOUN
easat-7972	123	12	in	in	ADP
easat-7972	123	13	table	table	NOUN
easat-7972	123	14	2	2	NUM
easat-7972	123	15	show	show	NOUN
easat-7972	123	16	that	that	SCONJ
easat-7972	123	17	all	all	DET
easat-7972	123	18	variables	variable	NOUN
easat-7972	123	19	are	be	AUX
easat-7972	123	20	valid	valid	ADJ
easat-7972	123	21	because	because	SCONJ
easat-7972	123	22	the	the	DET
easat-7972	123	23	correlation	correlation	NOUN
easat-7972	123	24	of	of	ADP
easat-7972	123	25	each	each	DET
easat-7972	123	26	factor	factor	NOUN
easat-7972	123	27	is	be	AUX
easat-7972	123	28	positive	positive	ADJ
easat-7972	123	29	and	and	CCONJ
easat-7972	123	30	the	the	DET
easat-7972	123	31	value	value	NOUN
easat-7972	123	32	is	be	AUX
easat-7972	123	33	0.361	0.361	NUM
easat-7972	123	34	and	and	CCONJ
easat-7972	123	35	above	above	ADV
easat-7972	123	36	,	,	PUNCT
easat-7972	123	37	then	then	ADV
easat-7972	123	38	the	the	DET
easat-7972	123	39	factor	factor	NOUN
easat-7972	123	40	is	be	AUX
easat-7972	123	41	a	a	DET
easat-7972	123	42	strong	strong	ADJ
easat-7972	123	43	variable	variable	NOUN
easat-7972	123	44	.	.	PUNCT
easat-7972	124	1	the	the	DET
easat-7972	124	2	instrument	instrument	NOUN
easat-7972	124	3	can	can	AUX
easat-7972	124	4	be	be	AUX
easat-7972	124	5	said	say	VERB
easat-7972	124	6	to	to	PART
easat-7972	124	7	be	be	AUX
easat-7972	124	8	reliable	reliable	ADJ
easat-7972	124	9	if	if	SCONJ
easat-7972	124	10	cronbach	cronbach	ADJ
easat-7972	124	11	alpha	alpha	NOUN
easat-7972	124	12	>	>	X
easat-7972	124	13	0.6	0.6	NUM
easat-7972	124	14	.	.	PUNCT
easat-7972	125	1	878	878	NUM
easat-7972	125	2	edelweiss	edelweiss	PROPN
easat-7972	125	3	applied	apply	VERB
easat-7972	125	4	science	science	NOUN
easat-7972	125	5	and	and	CCONJ
easat-7972	125	6	technology	technology	NOUN
easat-7972	125	7	issn	issn	PROPN
easat-7972	125	8	:	:	PUNCT
easat-7972	125	9	2576	2576	NUM
easat-7972	125	10	-	-	SYM
easat-7972	125	11	8484	8484	NUM
easat-7972	125	12	vol	vol	NOUN
easat-7972	125	13	.	.	PROPN
easat-7972	126	1	9	9	NUM
easat-7972	126	2	,	,	PUNCT
easat-7972	126	3	no	no	INTJ
easat-7972	126	4	.	.	NOUN
easat-7972	127	1	6	6	NUM
easat-7972	127	2	:	:	PUNCT
easat-7972	127	3	873	873	NUM
easat-7972	127	4	-	-	NUM
easat-7972	127	5	893	893	NUM
easat-7972	127	6	,	,	PUNCT
easat-7972	127	7	2025	2025	NUM
easat-7972	127	8	doi	doi	NOUN
easat-7972	127	9	:	:	PUNCT
easat-7972	127	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	127	11	©	©	PROPN
easat-7972	127	12	2025	2025	NUM
easat-7972	127	13	by	by	ADP
easat-7972	127	14	the	the	DET
easat-7972	127	15	authors	author	NOUN
easat-7972	127	16	;	;	PUNCT
easat-7972	127	17	licensee	licensee	PROPN
easat-7972	127	18	learning	learn	VERB
easat-7972	127	19	gate	gate	NOUN
easat-7972	127	20	table	table	NOUN
easat-7972	127	21	2	2	NUM
easat-7972	127	22	.	.	X
easat-7972	127	23	recapitulation	recapitulation	NOUN
easat-7972	127	24	of	of	ADP
easat-7972	127	25	validity	validity	NOUN
easat-7972	127	26	and	and	CCONJ
easat-7972	127	27	reliability	reliability	NOUN
easat-7972	127	28	test	test	NOUN
easat-7972	127	29	results	result	NOUN
easat-7972	127	30	of	of	ADP
easat-7972	127	31	research	research	NOUN
easat-7972	127	32	instruments	instrument	NOUN
easat-7972	127	33	.	.	PUNCT
easat-7972	128	1	variables	variable	NOUN
easat-7972	128	2	indicators	indicator	NOUN
easat-7972	128	3	correlation	correlation	NOUN
easat-7972	128	4	coefficient	coefficient	NOUN
easat-7972	128	5	cronbach	cronbach	PROPN
easat-7972	128	6	’s	’s	PART
easat-7972	128	7	alpha	alpha	NOUN
easat-7972	128	8	information	information	NOUN
easat-7972	128	9	social	social	ADJ
easat-7972	128	10	media	medium	NOUN
easat-7972	128	11	marketing	marketing	NOUN
easat-7972	128	12	(	(	PUNCT
easat-7972	128	13	x1	x1	PROPN
easat-7972	128	14	)	)	PUNCT
easat-7972	128	15	(	(	PUNCT
easat-7972	128	16	x1.1	x1.1	PROPN
easat-7972	128	17	)	)	PUNCT
easat-7972	128	18	0.880	0.880	NUM
easat-7972	128	19	0.920	0.920	NUM
easat-7972	128	20	valid	valid	ADJ
easat-7972	128	21	(	(	PUNCT
easat-7972	128	22	x1.2	x1.2	PROPN
easat-7972	128	23	)	)	PUNCT
easat-7972	128	24	0.798	0.798	NUM
easat-7972	128	25	(	(	PUNCT
easat-7972	128	26	x1.3	x1.3	NUM
easat-7972	128	27	)	)	PUNCT
easat-7972	128	28	0.936	0.936	NUM
easat-7972	128	29	(	(	PUNCT
easat-7972	128	30	x1.4	x1.4	PROPN
easat-7972	128	31	)	)	PUNCT
easat-7972	128	32	0.895	0.895	NUM
easat-7972	128	33	(	(	PUNCT
easat-7972	128	34	x1.5	x1.5	NOUN
easat-7972	128	35	)	)	PUNCT
easat-7972	128	36	0.928	0.928	NUM
easat-7972	128	37	brand	brand	NOUN
easat-7972	128	38	engagement	engagement	NOUN
easat-7972	128	39	(	(	PUNCT
easat-7972	128	40	y1	y1	NOUN
easat-7972	128	41	)	)	PUNCT
easat-7972	128	42	(	(	PUNCT
easat-7972	128	43	y1.1	y1.1	NOUN
easat-7972	128	44	)	)	PUNCT
easat-7972	128	45	0.873	0.873	NUM
easat-7972	128	46	0.914	0.914	NUM
easat-7972	128	47	valid	valid	ADJ
easat-7972	128	48	(	(	PUNCT
easat-7972	128	49	y1.2	y1.2	PROPN
easat-7972	128	50	)	)	PUNCT
easat-7972	128	51	0.896	0.896	NUM
easat-7972	128	52	(	(	PUNCT
easat-7972	128	53	y1.3	y1.3	PROPN
easat-7972	128	54	)	)	PUNCT
easat-7972	128	55	0.875	0.875	NUM
easat-7972	128	56	(	(	PUNCT
easat-7972	128	57	y1.4	y1.4	NOUN
easat-7972	128	58	)	)	PUNCT
easat-7972	128	59	0.882	0.882	NUM
easat-7972	128	60	(	(	PUNCT
easat-7972	128	61	y1.5	y1.5	NOUN
easat-7972	128	62	)	)	PUNCT
easat-7972	128	63	0.871	0.871	NUM
easat-7972	128	64	trust	trust	NOUN
easat-7972	128	65	(	(	PUNCT
easat-7972	128	66	y2	y2	PROPN
easat-7972	128	67	)	)	PUNCT
easat-7972	128	68	(	(	PUNCT
easat-7972	128	69	y2.1	y2.1	PROPN
easat-7972	128	70	)	)	PUNCT
easat-7972	128	71	0.902	0.902	NUM
easat-7972	128	72	0.927	0.927	NUM
easat-7972	128	73	valid	valid	ADJ
easat-7972	128	74	(	(	PUNCT
easat-7972	128	75	y2.2	y2.2	NOUN
easat-7972	128	76	)	)	PUNCT
easat-7972	128	77	0.964	0.964	NUM
easat-7972	128	78	(	(	PUNCT
easat-7972	128	79	y2.3	y2.3	NOUN
easat-7972	128	80	)	)	PUNCT
easat-7972	128	81	0.828	0.828	NUM
easat-7972	128	82	(	(	PUNCT
easat-7972	128	83	y2.4	y2.4	NOUN
easat-7972	128	84	)	)	PUNCT
easat-7972	128	85	0.938	0.938	NUM
easat-7972	128	86	purchase	purchase	NOUN
easat-7972	128	87	decision	decision	NOUN
easat-7972	128	88	(	(	PUNCT
easat-7972	128	89	y3	y3	NOUN
easat-7972	128	90	)	)	PUNCT
easat-7972	128	91	(	(	PUNCT
easat-7972	128	92	y3.1	y3.1	ADJ
easat-7972	128	93	)	)	PUNCT
easat-7972	128	94	0.943	0.943	NUM
easat-7972	128	95	0.966	0.966	NUM
easat-7972	128	96	valid	valid	ADJ
easat-7972	128	97	(	(	PUNCT
easat-7972	128	98	y3.2	y3.2	PROPN
easat-7972	128	99	)	)	PUNCT
easat-7972	128	100	0.961	0.961	NUM
easat-7972	128	101	(	(	PUNCT
easat-7972	128	102	y3.3	y3.3	NOUN
easat-7972	128	103	)	)	PUNCT
easat-7972	128	104	0.984	0.984	NUM
easat-7972	128	105	(	(	PUNCT
easat-7972	128	106	y3.4	y3.4	NOUN
easat-7972	128	107	)	)	PUNCT
easat-7972	128	108	0.937	0.937	NUM
easat-7972	129	1	furthermore	furthermore	ADV
easat-7972	129	2	,	,	PUNCT
easat-7972	129	3	the	the	DET
easat-7972	129	4	results	result	NOUN
easat-7972	129	5	of	of	ADP
easat-7972	129	6	the	the	DET
easat-7972	129	7	descriptive	descriptive	ADJ
easat-7972	129	8	analysis	analysis	NOUN
easat-7972	129	9	of	of	ADP
easat-7972	129	10	the	the	DET
easat-7972	129	11	variables	variable	NOUN
easat-7972	129	12	explain	explain	VERB
easat-7972	129	13	the	the	DET
easat-7972	129	14	respondents	respondent	NOUN
easat-7972	129	15	'	'	PART
easat-7972	129	16	perceptions	perception	NOUN
easat-7972	129	17	of	of	ADP
easat-7972	129	18	the	the	DET
easat-7972	129	19	variables	variable	NOUN
easat-7972	129	20	of	of	ADP
easat-7972	129	21	social	social	ADJ
easat-7972	129	22	media	medium	NOUN
easat-7972	129	23	marketing	marketing	NOUN
easat-7972	129	24	,	,	PUNCT
easat-7972	129	25	brand	brand	NOUN
easat-7972	129	26	engagement	engagement	NOUN
easat-7972	129	27	,	,	PUNCT
easat-7972	129	28	brand	brand	NOUN
easat-7972	129	29	trust	trust	NOUN
easat-7972	129	30	,	,	PUNCT
easat-7972	129	31	and	and	CCONJ
easat-7972	129	32	purchasing	purchasing	NOUN
easat-7972	129	33	decisions	decision	NOUN
easat-7972	129	34	obtained	obtain	VERB
easat-7972	129	35	through	through	ADP
easat-7972	129	36	the	the	DET
easat-7972	129	37	distribution	distribution	NOUN
easat-7972	129	38	of	of	ADP
easat-7972	129	39	questionnaires	questionnaire	NOUN
easat-7972	129	40	,	,	PUNCT
easat-7972	129	41	both	both	PRON
easat-7972	129	42	offline	offline	ADJ
easat-7972	129	43	and	and	CCONJ
easat-7972	129	44	online	online	ADJ
easat-7972	129	45	.	.	PUNCT
easat-7972	130	1	quantitative	quantitative	ADJ
easat-7972	130	2	assessment	assessment	NOUN
easat-7972	130	3	uses	use	VERB
easat-7972	130	4	an	an	DET
easat-7972	130	5	interval	interval	NOUN
easat-7972	130	6	scale	scale	NOUN
easat-7972	130	7	by	by	ADP
easat-7972	130	8	calculating	calculate	VERB
easat-7972	130	9	the	the	DET
easat-7972	130	10	average	average	ADJ
easat-7972	130	11	score	score	NOUN
easat-7972	130	12	according	accord	VERB
easat-7972	130	13	to	to	ADP
easat-7972	130	14	the	the	DET
easat-7972	130	15	assessment	assessment	NOUN
easat-7972	130	16	category	category	NOUN
easat-7972	130	17	.	.	PUNCT
easat-7972	131	1	based	base	VERB
easat-7972	131	2	on	on	ADP
easat-7972	131	3	the	the	DET
easat-7972	131	4	results	result	NOUN
easat-7972	131	5	of	of	ADP
easat-7972	131	6	the	the	DET
easat-7972	131	7	tabulation	tabulation	NOUN
easat-7972	131	8	of	of	ADP
easat-7972	131	9	respondents	respondent	NOUN
easat-7972	131	10	'	'	PART
easat-7972	131	11	answer	answer	NOUN
easat-7972	131	12	data	datum	NOUN
easat-7972	131	13	on	on	ADP
easat-7972	131	14	five	five	NUM
easat-7972	131	15	respondents	respondent	NOUN
easat-7972	131	16	'	'	PART
easat-7972	131	17	statements	statement	NOUN
easat-7972	131	18	regarding	regard	VERB
easat-7972	131	19	social	social	ADJ
easat-7972	131	20	media	medium	NOUN
easat-7972	131	21	marketing	marketing	NOUN
easat-7972	131	22	,	,	PUNCT
easat-7972	131	23	200	200	NUM
easat-7972	131	24	respondents	respondent	NOUN
easat-7972	131	25	answered	answer	VERB
easat-7972	131	26	.	.	PUNCT
easat-7972	132	1	it	it	PRON
easat-7972	132	2	is	be	AUX
easat-7972	132	3	possible	possible	ADJ
easat-7972	132	4	to	to	PART
easat-7972	132	5	tabulate	tabulate	VERB
easat-7972	132	6	the	the	DET
easat-7972	132	7	number	number	NOUN
easat-7972	132	8	of	of	ADP
easat-7972	132	9	answers	answer	NOUN
easat-7972	132	10	for	for	ADP
easat-7972	132	11	all	all	DET
easat-7972	132	12	respondents	respondent	NOUN
easat-7972	132	13	for	for	ADP
easat-7972	132	14	each	each	DET
easat-7972	132	15	category	category	NOUN
easat-7972	132	16	presented	present	VERB
easat-7972	132	17	in	in	ADP
easat-7972	132	18	the	the	DET
easat-7972	132	19	following	follow	VERB
easat-7972	132	20	table	table	NOUN
easat-7972	132	21	.	.	PUNCT
easat-7972	133	1	879	879	NUM
easat-7972	133	2	edelweiss	edelweiss	PROPN
easat-7972	133	3	applied	apply	VERB
easat-7972	133	4	science	science	NOUN
easat-7972	133	5	and	and	CCONJ
easat-7972	133	6	technology	technology	NOUN
easat-7972	133	7	issn	issn	PROPN
easat-7972	133	8	:	:	PUNCT
easat-7972	133	9	2576	2576	NUM
easat-7972	133	10	-	-	SYM
easat-7972	133	11	8484	8484	NUM
easat-7972	133	12	vol	vol	NOUN
easat-7972	133	13	.	.	PROPN
easat-7972	134	1	9	9	NUM
easat-7972	134	2	,	,	PUNCT
easat-7972	134	3	no	no	INTJ
easat-7972	134	4	.	.	NOUN
easat-7972	135	1	6	6	NUM
easat-7972	135	2	:	:	PUNCT
easat-7972	135	3	873	873	NUM
easat-7972	135	4	-	-	NUM
easat-7972	135	5	893	893	NUM
easat-7972	135	6	,	,	PUNCT
easat-7972	135	7	2025	2025	NUM
easat-7972	135	8	doi	doi	NOUN
easat-7972	135	9	:	:	PUNCT
easat-7972	135	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	135	11	©	©	PROPN
easat-7972	135	12	2025	2025	NUM
easat-7972	135	13	by	by	ADP
easat-7972	135	14	the	the	DET
easat-7972	135	15	authors	author	NOUN
easat-7972	135	16	;	;	PUNCT
easat-7972	135	17	licensee	licensee	PROPN
easat-7972	135	18	learning	learn	VERB
easat-7972	135	19	gate	gate	NOUN
easat-7972	135	20	table	table	NOUN
easat-7972	135	21	3	3	NUM
easat-7972	135	22	.	.	PUNCT
easat-7972	135	23	description	description	NOUN
easat-7972	135	24	of	of	ADP
easat-7972	135	25	respondents	respondent	NOUN
easat-7972	135	26	'	'	PART
easat-7972	135	27	answers	answer	NOUN
easat-7972	135	28	to	to	ADP
easat-7972	135	29	social	social	ADJ
easat-7972	135	30	media	medium	NOUN
easat-7972	135	31	marketing	marketing	NOUN
easat-7972	135	32	.	.	PUNCT
easat-7972	136	1	no	no	DET
easat-7972	136	2	statement	statement	NOUN
easat-7972	136	3	frequency	frequency	NOUN
easat-7972	136	4	of	of	ADP
easat-7972	136	5	respondents	respondent	NOUN
easat-7972	136	6	'	'	PART
easat-7972	136	7	answers	answer	NOUN
easat-7972	136	8	average	average	ADJ
easat-7972	136	9	criteria	criterion	NOUN
easat-7972	136	10	strongly	strongly	ADV
easat-7972	136	11	disagree	disagree	VERB
easat-7972	136	12	disagree	disagree	VERB
easat-7972	136	13	quite	quite	ADV
easat-7972	136	14	agree	agree	VERB
easat-7972	136	15	agree	agree	VERB
easat-7972	136	16	strongly	strongly	ADV
easat-7972	136	17	agree	agree	VERB
easat-7972	136	18	1	1	NUM
easat-7972	136	19	fashion	fashion	NOUN
easat-7972	136	20	umkm	umkm	NOUN
easat-7972	136	21	creates	create	VERB
easat-7972	136	22	interesting	interesting	ADJ
easat-7972	136	23	social	social	ADJ
easat-7972	136	24	media	medium	NOUN
easat-7972	136	25	content	content	NOUN
easat-7972	136	26	0	0	NUM
easat-7972	136	27	1	1	NUM
easat-7972	136	28	9	9	NUM
easat-7972	136	29	77	77	NUM
easat-7972	136	30	113	113	NUM
easat-7972	136	31	4.51	4.51	NUM
easat-7972	136	32	very	very	ADV
easat-7972	136	33	good	good	ADJ
easat-7972	136	34	2	2	NUM
easat-7972	136	35	fashion	fashion	NOUN
easat-7972	136	36	umkm	umkm	NOUN
easat-7972	136	37	creates	create	VERB
easat-7972	136	38	social	social	ADJ
easat-7972	136	39	media	medium	NOUN
easat-7972	136	40	to	to	PART
easat-7972	136	41	connect	connect	VERB
easat-7972	136	42	with	with	ADP
easat-7972	136	43	consumers	consumer	NOUN
easat-7972	136	44	.	.	PUNCT
easat-7972	137	1	0	0	NUM
easat-7972	137	2	0	0	NUM
easat-7972	137	3	6	6	NUM
easat-7972	137	4	70	70	NUM
easat-7972	137	5	124	124	NUM
easat-7972	137	6	4.59	4.59	NUM
easat-7972	137	7	very	very	ADV
easat-7972	137	8	good	good	ADJ
easat-7972	137	9	3	3	NUM
easat-7972	137	10	fashion	fashion	NOUN
easat-7972	137	11	umkm	umkm	NOUN
easat-7972	137	12	creates	create	VERB
easat-7972	137	13	content	content	NOUN
easat-7972	137	14	(	(	PUNCT
easat-7972	137	15	photos	photo	NOUN
easat-7972	137	16	,	,	PUNCT
easat-7972	137	17	videos	video	NOUN
easat-7972	137	18	)	)	PUNCT
easat-7972	137	19	containing	contain	VERB
easat-7972	137	20	complete	complete	ADJ
easat-7972	137	21	information	information	NOUN
easat-7972	137	22	for	for	ADP
easat-7972	137	23	consumers	consumer	NOUN
easat-7972	137	24	0	0	NUM
easat-7972	137	25	1	1	NUM
easat-7972	137	26	18	18	NUM
easat-7972	137	27	77	77	NUM
easat-7972	137	28	104	104	NUM
easat-7972	137	29	4.42	4.42	NUM
easat-7972	137	30	very	very	ADV
easat-7972	137	31	good	good	ADJ
easat-7972	137	32	4	4	NUM
easat-7972	137	33	fashion	fashion	NOUN
easat-7972	137	34	umkm	umkm	NOUN
easat-7972	137	35	is	be	AUX
easat-7972	137	36	a	a	DET
easat-7972	137	37	place	place	NOUN
easat-7972	137	38	to	to	PART
easat-7972	137	39	build	build	VERB
easat-7972	137	40	communities	community	NOUN
easat-7972	137	41	and	and	CCONJ
easat-7972	137	42	exchange	exchange	NOUN
easat-7972	137	43	information	information	NOUN
easat-7972	137	44	0	0	NUM
easat-7972	137	45	2	2	NUM
easat-7972	137	46	19	19	NUM
easat-7972	137	47	83	83	NUM
easat-7972	137	48	96	96	NUM
easat-7972	137	49	4.37	4.37	NUM
easat-7972	137	50	very	very	ADV
easat-7972	137	51	good	good	ADJ
easat-7972	137	52	5	5	NUM
easat-7972	137	53	i	i	PRON
easat-7972	137	54	want	want	VERB
easat-7972	137	55	to	to	PART
easat-7972	137	56	upload	upload	VERB
easat-7972	137	57	umkm	umkm	ADJ
easat-7972	137	58	fashion	fashion	NOUN
easat-7972	137	59	product	product	NOUN
easat-7972	137	60	content	content	NOUN
easat-7972	137	61	on	on	ADP
easat-7972	137	62	my	my	PRON
easat-7972	137	63	social	social	ADJ
easat-7972	137	64	media	medium	NOUN
easat-7972	137	65	page	page	NOUN
easat-7972	137	66	0	0	NUM
easat-7972	137	67	13	13	NUM
easat-7972	137	68	41	41	NUM
easat-7972	137	69	76	76	NUM
easat-7972	137	70	71	71	NUM
easat-7972	137	71	4.02	4.02	NUM
easat-7972	137	72	good	good	ADJ
easat-7972	137	73	overall	overall	ADJ
easat-7972	137	74	average	average	NOUN
easat-7972	137	75	of	of	ADP
easat-7972	137	76	social	social	ADJ
easat-7972	137	77	media	medium	NOUN
easat-7972	137	78	marketing	marketing	NOUN
easat-7972	137	79	variables	variable	NOUN
easat-7972	137	80	4,38	4,38	NUM
easat-7972	137	81	very	very	ADV
easat-7972	137	82	good	good	ADJ
easat-7972	137	83	table	table	NOUN
easat-7972	137	84	3	3	NUM
easat-7972	137	85	shows	show	VERB
easat-7972	137	86	that	that	SCONJ
easat-7972	137	87	overall	overall	ADJ
easat-7972	137	88	,	,	PUNCT
easat-7972	137	89	social	social	ADJ
easat-7972	137	90	media	medium	NOUN
easat-7972	137	91	marketing	marketing	NOUN
easat-7972	137	92	is	be	AUX
easat-7972	137	93	very	very	ADV
easat-7972	137	94	good	good	ADJ
easat-7972	137	95	,	,	PUNCT
easat-7972	137	96	with	with	ADP
easat-7972	137	97	an	an	DET
easat-7972	137	98	average	average	ADJ
easat-7972	137	99	value	value	NOUN
easat-7972	137	100	of	of	ADP
easat-7972	137	101	4.38	4.38	NUM
easat-7972	137	102	.	.	PUNCT
easat-7972	138	1	the	the	DET
easat-7972	138	2	use	use	NOUN
easat-7972	138	3	of	of	ADP
easat-7972	138	4	social	social	ADJ
easat-7972	138	5	media	medium	NOUN
easat-7972	138	6	as	as	ADP
easat-7972	138	7	the	the	DET
easat-7972	138	8	main	main	ADJ
easat-7972	138	9	link	link	NOUN
easat-7972	138	10	between	between	ADP
easat-7972	138	11	fashion	fashion	NOUN
easat-7972	138	12	msmes	msme	NOUN
easat-7972	138	13	and	and	CCONJ
easat-7972	138	14	consumers	consumer	NOUN
easat-7972	138	15	has	have	VERB
easat-7972	138	16	the	the	DET
easat-7972	138	17	highest	high	ADJ
easat-7972	138	18	value	value	NOUN
easat-7972	138	19	.	.	PUNCT
easat-7972	139	1	in	in	ADP
easat-7972	139	2	contrast	contrast	NOUN
easat-7972	139	3	,	,	PUNCT
easat-7972	139	4	the	the	DET
easat-7972	139	5	lowest	low	ADJ
easat-7972	139	6	value	value	NOUN
easat-7972	139	7	shows	show	VERB
easat-7972	139	8	that	that	SCONJ
easat-7972	139	9	gen	gen	PROPN
easat-7972	139	10	z	z	NOUN
easat-7972	139	11	customers	customer	NOUN
easat-7972	139	12	in	in	ADP
easat-7972	139	13	bali	bali	PROPN
easat-7972	139	14	are	be	AUX
easat-7972	139	15	less	less	ADV
easat-7972	139	16	interested	interested	ADJ
easat-7972	139	17	in	in	ADP
easat-7972	139	18	uploading	upload	VERB
easat-7972	139	19	content	content	NOUN
easat-7972	139	20	about	about	ADP
easat-7972	139	21	fashion	fashion	NOUN
easat-7972	139	22	msmes	msme	NOUN
easat-7972	139	23	to	to	ADP
easat-7972	139	24	their	their	PRON
easat-7972	139	25	social	social	ADJ
easat-7972	139	26	media	medium	NOUN
easat-7972	139	27	.	.	PUNCT
easat-7972	140	1	table	table	NOUN
easat-7972	140	2	4	4	NUM
easat-7972	140	3	.	.	PUNCT
easat-7972	140	4	description	description	NOUN
easat-7972	140	5	of	of	ADP
easat-7972	140	6	respondents	respondent	NOUN
easat-7972	140	7	'	'	PART
easat-7972	140	8	answers	answer	NOUN
easat-7972	140	9	to	to	ADP
easat-7972	140	10	brand	brand	NOUN
easat-7972	140	11	engagement	engagement	NOUN
easat-7972	140	12	.	.	PUNCT
easat-7972	141	1	no	no	DET
easat-7972	141	2	statement	statement	NOUN
easat-7972	141	3	frequency	frequency	NOUN
easat-7972	141	4	of	of	ADP
easat-7972	141	5	respondents	respondent	NOUN
easat-7972	141	6	'	'	PART
easat-7972	141	7	answers	answer	NOUN
easat-7972	141	8	average	average	ADJ
easat-7972	141	9	criteria	criterion	NOUN
easat-7972	141	10	strongly	strongly	ADV
easat-7972	141	11	disagree	disagree	VERB
easat-7972	141	12	disagree	disagree	VERB
easat-7972	141	13	quite	quite	ADV
easat-7972	141	14	agree	agree	VERB
easat-7972	141	15	agree	agree	VERB
easat-7972	141	16	strongly	strongly	ADV
easat-7972	141	17	agree	agree	VERB
easat-7972	141	18	1	1	NUM
easat-7972	141	19	i	i	PRON
easat-7972	141	20	feel	feel	VERB
easat-7972	141	21	very	very	ADV
easat-7972	141	22	happy	happy	ADJ
easat-7972	141	23	with	with	ADP
easat-7972	141	24	the	the	DET
easat-7972	141	25	design	design	NOUN
easat-7972	141	26	of	of	ADP
easat-7972	141	27	umkm	umkm	ADJ
easat-7972	141	28	fashion	fashion	NOUN
easat-7972	141	29	clothes	clothe	NOUN
easat-7972	141	30	0	0	NUM
easat-7972	141	31	1	1	NUM
easat-7972	141	32	24	24	NUM
easat-7972	141	33	96	96	NUM
easat-7972	141	34	78	78	NUM
easat-7972	141	35	4.26	4.26	NUM
easat-7972	141	36	very	very	ADV
easat-7972	141	37	good	good	ADJ
easat-7972	141	38	2	2	NUM
easat-7972	141	39	umkm	umkm	ADJ
easat-7972	141	40	fashion	fashion	NOUN
easat-7972	141	41	pays	pay	VERB
easat-7972	141	42	attention	attention	NOUN
easat-7972	141	43	to	to	ADP
easat-7972	141	44	maintaining	maintain	VERB
easat-7972	141	45	good	good	ADJ
easat-7972	141	46	relations	relation	NOUN
easat-7972	141	47	with	with	ADP
easat-7972	141	48	its	its	PRON
easat-7972	141	49	customers	customer	NOUN
easat-7972	141	50	0	0	NUM
easat-7972	141	51	1	1	NUM
easat-7972	141	52	25	25	NUM
easat-7972	141	53	87	87	NUM
easat-7972	141	54	87	87	NUM
easat-7972	141	55	4.30	4.30	NUM
easat-7972	141	56	very	very	ADV
easat-7972	141	57	good	good	ADJ
easat-7972	141	58	3	3	NUM
easat-7972	141	59	i	i	PRON
easat-7972	141	60	feel	feel	VERB
easat-7972	141	61	happy	happy	ADJ
easat-7972	141	62	wearing	wear	VERB
easat-7972	141	63	umkm	umkm	ADJ
easat-7972	141	64	fashion	fashion	NOUN
easat-7972	141	65	clothes	clothe	NOUN
easat-7972	141	66	0	0	NUM
easat-7972	141	67	0	0	NUM
easat-7972	141	68	18	18	NUM
easat-7972	141	69	99	99	NUM
easat-7972	141	70	83	83	NUM
easat-7972	141	71	4.33	4.33	NUM
easat-7972	142	1	very	very	ADV
easat-7972	142	2	good	good	ADJ
easat-7972	142	3	4	4	NUM
easat-7972	142	4	i	i	PRON
easat-7972	142	5	participate	participate	VERB
easat-7972	142	6	in	in	ADP
easat-7972	142	7	strengthening	strengthen	VERB
easat-7972	142	8	the	the	DET
easat-7972	142	9	umkm	umkm	ADJ
easat-7972	142	10	fashion	fashion	NOUN
easat-7972	142	11	brand	brand	NOUN
easat-7972	142	12	1	1	NUM
easat-7972	142	13	4	4	NUM
easat-7972	142	14	31	31	NUM
easat-7972	142	15	97	97	NUM
easat-7972	142	16	68	68	NUM
easat-7972	142	17	4.13	4.13	NUM
easat-7972	142	18	good	good	ADJ
easat-7972	142	19	5	5	NUM
easat-7972	142	20	using	use	VERB
easat-7972	142	21	products	product	NOUN
easat-7972	142	22	from	from	ADP
easat-7972	142	23	umkm	umkm	ADJ
easat-7972	142	24	fashion	fashion	NOUN
easat-7972	142	25	has	have	AUX
easat-7972	142	26	become	become	VERB
easat-7972	142	27	my	my	PRON
easat-7972	142	28	identity	identity	NOUN
easat-7972	142	29	1	1	NUM
easat-7972	142	30	8	8	NUM
easat-7972	142	31	42	42	NUM
easat-7972	142	32	83	83	NUM
easat-7972	142	33	66	66	NUM
easat-7972	142	34	4.03	4.03	NUM
easat-7972	142	35	good	good	ADJ
easat-7972	142	36	overall	overall	ADJ
easat-7972	142	37	average	average	NOUN
easat-7972	142	38	of	of	ADP
easat-7972	142	39	brand	brand	NOUN
easat-7972	142	40	engagement	engagement	NOUN
easat-7972	142	41	variables	variable	VERB
easat-7972	142	42	4.21	4.21	NUM
easat-7972	142	43	very	very	ADV
easat-7972	142	44	good	good	ADJ
easat-7972	142	45	table	table	NOUN
easat-7972	142	46	4	4	NUM
easat-7972	142	47	shows	show	VERB
easat-7972	142	48	that	that	SCONJ
easat-7972	142	49	overall	overall	ADJ
easat-7972	142	50	brand	brand	NOUN
easat-7972	142	51	engagement	engagement	NOUN
easat-7972	142	52	is	be	AUX
easat-7972	142	53	high	high	ADJ
easat-7972	142	54	,	,	PUNCT
easat-7972	142	55	with	with	ADP
easat-7972	142	56	an	an	DET
easat-7972	142	57	average	average	ADJ
easat-7972	142	58	value	value	NOUN
easat-7972	142	59	of	of	ADP
easat-7972	142	60	4.21	4.21	NUM
easat-7972	142	61	.	.	PUNCT
easat-7972	143	1	this	this	PRON
easat-7972	143	2	reflects	reflect	VERB
easat-7972	143	3	that	that	SCONJ
easat-7972	143	4	200	200	NUM
easat-7972	143	5	gen	gen	PROPN
easat-7972	143	6	z	z	NOUN
easat-7972	143	7	respondents	respondent	NOUN
easat-7972	143	8	in	in	ADP
easat-7972	143	9	bali	bali	PROPN
easat-7972	143	10	have	have	VERB
easat-7972	143	11	a	a	DET
easat-7972	143	12	strong	strong	ADJ
easat-7972	143	13	attachment	attachment	NOUN
easat-7972	143	14	to	to	ADP
easat-7972	143	15	the	the	DET
easat-7972	143	16	umkm	umkm	ADJ
easat-7972	143	17	fashion	fashion	NOUN
easat-7972	143	18	brand	brand	NOUN
easat-7972	143	19	.	.	PUNCT
easat-7972	144	1	the	the	DET
easat-7972	144	2	highest	high	ADJ
easat-7972	144	3	value	value	NOUN
easat-7972	144	4	is	be	AUX
easat-7972	144	5	for	for	ADP
easat-7972	144	6	the	the	DET
easat-7972	144	7	statement	statement	NOUN
easat-7972	144	8	"	"	PUNCT
easat-7972	144	9	i	i	PRON
easat-7972	144	10	feel	feel	VERB
easat-7972	144	11	happy	happy	ADJ
easat-7972	144	12	wearing	wear	VERB
easat-7972	144	13	umkm	umkm	ADJ
easat-7972	144	14	fashion	fashion	NOUN
easat-7972	144	15	clothes	clothe	NOUN
easat-7972	144	16	,	,	PUNCT
easat-7972	144	17	"	"	PUNCT
easat-7972	144	18	and	and	CCONJ
easat-7972	144	19	the	the	DET
easat-7972	144	20	lowest	low	ADJ
easat-7972	144	21	is	be	AUX
easat-7972	144	22	for	for	SCONJ
easat-7972	144	23	"	"	PUNCT
easat-7972	144	24	using	use	VERB
easat-7972	144	25	umkm	umkm	ADJ
easat-7972	144	26	fashion	fashion	NOUN
easat-7972	144	27	becomes	become	VERB
easat-7972	144	28	my	my	PRON
easat-7972	144	29	identity	identity	NOUN
easat-7972	144	30	.	.	PUNCT
easat-7972	144	31	"	"	PUNCT
easat-7972	145	1	this	this	PRON
easat-7972	145	2	shows	show	VERB
easat-7972	145	3	that	that	SCONJ
easat-7972	145	4	umkm	umkm	ADJ
easat-7972	145	5	fashion	fashion	NOUN
easat-7972	145	6	products	product	NOUN
easat-7972	145	7	do	do	AUX
easat-7972	145	8	not	not	PART
easat-7972	145	9	yet	yet	ADV
easat-7972	145	10	reflect	reflect	VERB
easat-7972	145	11	gen	gen	PROPN
easat-7972	145	12	z	z	PROPN
easat-7972	145	13	's	's	PART
easat-7972	145	14	identity	identity	NOUN
easat-7972	145	15	,	,	PUNCT
easat-7972	145	16	so	so	ADV
easat-7972	145	17	digital	digital	ADJ
easat-7972	145	18	innovation	innovation	NOUN
easat-7972	145	19	and	and	CCONJ
easat-7972	145	20	promotion	promotion	NOUN
easat-7972	145	21	are	be	AUX
easat-7972	145	22	needed	need	VERB
easat-7972	145	23	.	.	PUNCT
easat-7972	146	1	880	880	NUM
easat-7972	146	2	edelweiss	edelweiss	PROPN
easat-7972	146	3	applied	apply	VERB
easat-7972	146	4	science	science	NOUN
easat-7972	146	5	and	and	CCONJ
easat-7972	146	6	technology	technology	NOUN
easat-7972	146	7	issn	issn	PROPN
easat-7972	146	8	:	:	PUNCT
easat-7972	146	9	2576	2576	NUM
easat-7972	146	10	-	-	SYM
easat-7972	146	11	8484	8484	NUM
easat-7972	146	12	vol	vol	NOUN
easat-7972	146	13	.	.	PROPN
easat-7972	147	1	9	9	NUM
easat-7972	147	2	,	,	PUNCT
easat-7972	147	3	no	no	INTJ
easat-7972	147	4	.	.	NOUN
easat-7972	148	1	6	6	NUM
easat-7972	148	2	:	:	PUNCT
easat-7972	148	3	873	873	NUM
easat-7972	148	4	-	-	NUM
easat-7972	148	5	893	893	NUM
easat-7972	148	6	,	,	PUNCT
easat-7972	148	7	2025	2025	NUM
easat-7972	148	8	doi	doi	NOUN
easat-7972	148	9	:	:	PUNCT
easat-7972	148	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	148	11	©	©	PROPN
easat-7972	148	12	2025	2025	NUM
easat-7972	148	13	by	by	ADP
easat-7972	148	14	the	the	DET
easat-7972	148	15	authors	author	NOUN
easat-7972	148	16	;	;	PUNCT
easat-7972	148	17	licensee	licensee	PROPN
easat-7972	148	18	learning	learn	VERB
easat-7972	148	19	gate	gate	NOUN
easat-7972	148	20	table	table	NOUN
easat-7972	148	21	5	5	NUM
easat-7972	148	22	.	.	PUNCT
easat-7972	149	1	description	description	NOUN
easat-7972	149	2	of	of	ADP
easat-7972	149	3	respondents	respondent	NOUN
easat-7972	149	4	'	'	PART
easat-7972	149	5	answers	answer	NOUN
easat-7972	149	6	to	to	ADP
easat-7972	149	7	brand	brand	PROPN
easat-7972	149	8	trust	trust	PROPN
easat-7972	149	9	.	.	PUNCT
easat-7972	150	1	no	no	DET
easat-7972	150	2	statement	statement	NOUN
easat-7972	150	3	frequency	frequency	NOUN
easat-7972	150	4	of	of	ADP
easat-7972	150	5	respondents	respondent	NOUN
easat-7972	150	6	'	'	PART
easat-7972	150	7	answers	answer	NOUN
easat-7972	150	8	average	average	ADJ
easat-7972	150	9	criteria	criterion	NOUN
easat-7972	150	10	strongly	strongly	ADV
easat-7972	150	11	disagree	disagree	VERB
easat-7972	150	12	disagree	disagree	VERB
easat-7972	150	13	quite	quite	ADV
easat-7972	150	14	agree	agree	VERB
easat-7972	150	15	agree	agree	VERB
easat-7972	150	16	strongly	strongly	ADV
easat-7972	150	17	agree	agree	VERB
easat-7972	150	18	1	1	NUM
easat-7972	150	19	i	i	PRON
easat-7972	150	20	believe	believe	VERB
easat-7972	150	21	in	in	ADP
easat-7972	150	22	fashion	fashion	NOUN
easat-7972	150	23	umkm	umkm	NOUN
easat-7972	150	24	because	because	SCONJ
easat-7972	150	25	of	of	ADP
easat-7972	150	26	their	their	PRON
easat-7972	150	27	experience	experience	NOUN
easat-7972	150	28	in	in	ADP
easat-7972	150	29	designing	design	VERB
easat-7972	150	30	clothes	clothe	NOUN
easat-7972	150	31	0	0	NUM
easat-7972	150	32	2	2	NUM
easat-7972	150	33	37	37	NUM
easat-7972	150	34	97	97	NUM
easat-7972	150	35	64	64	NUM
easat-7972	150	36	4.11	4.11	NUM
easat-7972	150	37	high	high	ADJ
easat-7972	150	38	2	2	NUM
easat-7972	151	1	i	i	PRON
easat-7972	151	2	believe	believe	VERB
easat-7972	151	3	in	in	ADP
easat-7972	151	4	fashion	fashion	NOUN
easat-7972	151	5	umkm	umkm	NOUN
easat-7972	151	6	because	because	SCONJ
easat-7972	151	7	they	they	PRON
easat-7972	151	8	care	care	VERB
easat-7972	151	9	about	about	ADP
easat-7972	151	10	customers	customer	NOUN
easat-7972	151	11	0	0	NUM
easat-7972	151	12	0	0	NUM
easat-7972	151	13	25	25	NUM
easat-7972	151	14	103	103	NUM
easat-7972	151	15	72	72	NUM
easat-7972	151	16	4.24	4.24	NUM
easat-7972	151	17	very	very	ADV
easat-7972	151	18	high	high	ADJ
easat-7972	151	19	3	3	NUM
easat-7972	151	20	i	i	PRON
easat-7972	151	21	believe	believe	VERB
easat-7972	151	22	in	in	ADP
easat-7972	151	23	fashion	fashion	NOUN
easat-7972	151	24	umkm	umkm	NOUN
easat-7972	151	25	because	because	SCONJ
easat-7972	151	26	of	of	ADP
easat-7972	151	27	their	their	PRON
easat-7972	151	28	honesty	honesty	NOUN
easat-7972	151	29	in	in	ADP
easat-7972	151	30	serving	serve	VERB
easat-7972	151	31	customers	customer	NOUN
easat-7972	151	32	0	0	NUM
easat-7972	152	1	1	1	NUM
easat-7972	152	2	23	23	NUM
easat-7972	152	3	103	103	NUM
easat-7972	152	4	74	74	NUM
easat-7972	152	5	4.23	4.23	NUM
easat-7972	152	6	very	very	ADV
easat-7972	152	7	4	4	NUM
easat-7972	152	8	i	i	PRON
easat-7972	152	9	believe	believe	VERB
easat-7972	152	10	in	in	ADP
easat-7972	152	11	fashion	fashion	NOUN
easat-7972	152	12	umkm	umkm	NOUN
easat-7972	152	13	because	because	SCONJ
easat-7972	152	14	they	they	PRON
easat-7972	152	15	have	have	VERB
easat-7972	152	16	a	a	DET
easat-7972	152	17	good	good	ADJ
easat-7972	152	18	image	image	NOUN
easat-7972	152	19	0	0	NUM
easat-7972	152	20	2	2	NUM
easat-7972	152	21	19	19	NUM
easat-7972	152	22	107	107	NUM
easat-7972	152	23	72	72	NUM
easat-7972	152	24	4.25	4.25	NUM
easat-7972	152	25	high	high	ADJ
easat-7972	152	26	overall	overall	ADJ
easat-7972	152	27	average	average	NOUN
easat-7972	152	28	of	of	ADP
easat-7972	152	29	brand	brand	NOUN
easat-7972	152	30	trust	trust	PROPN
easat-7972	152	31	variables	variable	NOUN
easat-7972	152	32	4,22	4,22	NUM
easat-7972	152	33	very	very	ADV
easat-7972	152	34	high	high	ADJ
easat-7972	152	35	table	table	NOUN
easat-7972	152	36	5	5	NUM
easat-7972	152	37	shows	show	VERB
easat-7972	152	38	that	that	SCONJ
easat-7972	152	39	overall	overall	ADJ
easat-7972	152	40	brand	brand	NOUN
easat-7972	152	41	trust	trust	NOUN
easat-7972	152	42	is	be	AUX
easat-7972	152	43	high	high	ADJ
easat-7972	152	44	,	,	PUNCT
easat-7972	152	45	with	with	ADP
easat-7972	152	46	an	an	DET
easat-7972	152	47	average	average	NOUN
easat-7972	152	48	of	of	ADP
easat-7972	152	49	4.22	4.22	NUM
easat-7972	152	50	.	.	PUNCT
easat-7972	153	1	the	the	DET
easat-7972	153	2	highest	high	ADJ
easat-7972	153	3	value	value	NOUN
easat-7972	153	4	is	be	AUX
easat-7972	153	5	in	in	ADP
easat-7972	153	6	the	the	DET
easat-7972	153	7	statement	statement	NOUN
easat-7972	153	8	"	"	PUNCT
easat-7972	153	9	i	i	PRON
easat-7972	153	10	trust	trust	VERB
easat-7972	153	11	fashion	fashion	NOUN
easat-7972	153	12	smes	sme	NOUN
easat-7972	153	13	because	because	SCONJ
easat-7972	153	14	of	of	ADP
easat-7972	153	15	their	their	PRON
easat-7972	153	16	attention	attention	NOUN
easat-7972	153	17	to	to	ADP
easat-7972	153	18	customers	customer	NOUN
easat-7972	153	19	"	"	PUNCT
easat-7972	153	20	and	and	CCONJ
easat-7972	153	21	"	"	PUNCT
easat-7972	153	22	good	good	ADJ
easat-7972	153	23	image	image	NOUN
easat-7972	153	24	.	.	PUNCT
easat-7972	153	25	"	"	PUNCT
easat-7972	154	1	meanwhile	meanwhile	ADV
easat-7972	154	2	,	,	PUNCT
easat-7972	154	3	the	the	DET
easat-7972	154	4	lowest	low	ADJ
easat-7972	154	5	value	value	NOUN
easat-7972	154	6	is	be	AUX
easat-7972	154	7	"	"	PUNCT
easat-7972	154	8	i	i	PRON
easat-7972	154	9	trust	trust	VERB
easat-7972	154	10	because	because	SCONJ
easat-7972	154	11	of	of	ADP
easat-7972	154	12	their	their	PRON
easat-7972	154	13	experience	experience	NOUN
easat-7972	154	14	in	in	ADP
easat-7972	154	15	designing	design	VERB
easat-7972	154	16	clothes	clothe	NOUN
easat-7972	154	17	,	,	PUNCT
easat-7972	154	18	"	"	PUNCT
easat-7972	154	19	indicating	indicate	VERB
easat-7972	154	20	that	that	SCONJ
easat-7972	154	21	gen	gen	PROPN
easat-7972	154	22	z	z	PROPN
easat-7972	154	23	has	have	VERB
easat-7972	154	24	less	less	ADJ
easat-7972	154	25	trust	trust	NOUN
easat-7972	154	26	in	in	ADP
easat-7972	154	27	this	this	DET
easat-7972	154	28	aspect	aspect	NOUN
easat-7972	154	29	.	.	PUNCT
easat-7972	155	1	table	table	NOUN
easat-7972	155	2	6	6	NUM
easat-7972	155	3	.	.	PUNCT
easat-7972	156	1	description	description	NOUN
easat-7972	156	2	of	of	ADP
easat-7972	156	3	respondents	respondent	NOUN
easat-7972	156	4	'	'	PART
easat-7972	156	5	answers	answer	NOUN
easat-7972	156	6	to	to	ADP
easat-7972	156	7	purchasing	purchase	VERB
easat-7972	156	8	decisions	decision	NOUN
easat-7972	156	9	.	.	PUNCT
easat-7972	157	1	no	no	DET
easat-7972	157	2	statement	statement	NOUN
easat-7972	157	3	frequency	frequency	NOUN
easat-7972	157	4	of	of	ADP
easat-7972	157	5	respondents	respondent	NOUN
easat-7972	157	6	'	'	PART
easat-7972	157	7	answers	answer	NOUN
easat-7972	157	8	average	average	ADJ
easat-7972	157	9	criteria	criterion	NOUN
easat-7972	157	10	strongly	strongly	ADV
easat-7972	157	11	disagree	disagree	VERB
easat-7972	157	12	disagree	disagree	VERB
easat-7972	157	13	quite	quite	ADV
easat-7972	157	14	agree	agree	VERB
easat-7972	157	15	agree	agree	VERB
easat-7972	157	16	strongly	strongly	ADV
easat-7972	157	17	agree	agree	VERB
easat-7972	157	18	1	1	NUM
easat-7972	157	19	i	i	PRON
easat-7972	157	20	decided	decide	VERB
easat-7972	157	21	to	to	PART
easat-7972	157	22	buy	buy	VERB
easat-7972	157	23	products	product	NOUN
easat-7972	157	24	at	at	ADP
easat-7972	157	25	umkm	umkm	ADJ
easat-7972	157	26	fashion	fashion	NOUN
easat-7972	157	27	because	because	SCONJ
easat-7972	157	28	they	they	PRON
easat-7972	157	29	fit	fit	VERB
easat-7972	157	30	my	my	PRON
easat-7972	157	31	needs	need	NOUN
easat-7972	157	32	0	0	NUM
easat-7972	157	33	1	1	NUM
easat-7972	157	34	17	17	NUM
easat-7972	157	35	99	99	NUM
easat-7972	157	36	83	83	NUM
easat-7972	157	37	4.32	4.32	NUM
easat-7972	157	38	very	very	ADV
easat-7972	157	39	high	high	ADJ
easat-7972	157	40	2	2	NUM
easat-7972	157	41	the	the	DET
easat-7972	157	42	decision	decision	NOUN
easat-7972	157	43	to	to	PART
easat-7972	157	44	buy	buy	VERB
easat-7972	157	45	clothes	clothe	NOUN
easat-7972	157	46	at	at	ADP
easat-7972	157	47	umkm	umkm	ADJ
easat-7972	157	48	fashion	fashion	NOUN
easat-7972	157	49	that	that	PRON
easat-7972	157	50	i	i	PRON
easat-7972	157	51	made	make	VERB
easat-7972	157	52	was	be	AUX
easat-7972	157	53	because	because	SCONJ
easat-7972	157	54	it	it	PRON
easat-7972	157	55	fit	fit	VERB
easat-7972	157	56	the	the	DET
easat-7972	157	57	benefits	benefit	NOUN
easat-7972	157	58	i	i	PRON
easat-7972	157	59	needed	need	VERB
easat-7972	157	60	0	0	NUM
easat-7972	157	61	0	0	NUM
easat-7972	158	1	19	19	NUM
easat-7972	158	2	90	90	NUM
easat-7972	158	3	91	91	NUM
easat-7972	158	4	4.36	4.36	NUM
easat-7972	158	5	very	very	ADV
easat-7972	158	6	high	high	ADJ
easat-7972	158	7	3	3	NUM
easat-7972	158	8	the	the	DET
easat-7972	158	9	purchase	purchase	NOUN
easat-7972	158	10	of	of	ADP
easat-7972	158	11	clothes	clothe	NOUN
easat-7972	158	12	at	at	ADP
easat-7972	158	13	umkm	umkm	ADJ
easat-7972	158	14	fashion	fashion	NOUN
easat-7972	158	15	was	be	AUX
easat-7972	158	16	the	the	DET
easat-7972	158	17	right	right	ADJ
easat-7972	158	18	decision	decision	NOUN
easat-7972	158	19	0	0	NUM
easat-7972	158	20	0	0	NUM
easat-7972	158	21	23	23	NUM
easat-7972	158	22	92	92	NUM
easat-7972	158	23	85	85	NUM
easat-7972	158	24	4.31	4.31	NUM
easat-7972	158	25	very	very	ADV
easat-7972	158	26	high	high	ADJ
easat-7972	158	27	4	4	NUM
easat-7972	159	1	i	i	PRON
easat-7972	159	2	want	want	VERB
easat-7972	159	3	to	to	PART
easat-7972	159	4	buy	buy	VERB
easat-7972	159	5	clothes	clothe	NOUN
easat-7972	159	6	at	at	ADP
easat-7972	159	7	umkm	umkm	ADJ
easat-7972	159	8	fashion	fashion	NOUN
easat-7972	159	9	again	again	ADV
easat-7972	159	10	0	0	NUM
easat-7972	159	11	0	0	NUM
easat-7972	159	12	21	21	NUM
easat-7972	159	13	95	95	NUM
easat-7972	159	14	84	84	NUM
easat-7972	159	15	4.32	4.32	NUM
easat-7972	159	16	very	very	ADV
easat-7972	159	17	high	high	ADJ
easat-7972	159	18	overall	overall	ADJ
easat-7972	159	19	average	average	NOUN
easat-7972	159	20	of	of	ADP
easat-7972	159	21	purchasing	purchase	VERB
easat-7972	159	22	decision	decision	NOUN
easat-7972	159	23	variables	variable	VERB
easat-7972	159	24	4.33	4.33	NUM
easat-7972	159	25	very	very	ADV
easat-7972	159	26	high	high	ADJ
easat-7972	159	27	table	table	NOUN
easat-7972	159	28	6	6	NUM
easat-7972	159	29	shows	show	VERB
easat-7972	159	30	that	that	SCONJ
easat-7972	159	31	overall	overall	ADJ
easat-7972	159	32	purchasing	purchasing	NOUN
easat-7972	159	33	decisions	decision	NOUN
easat-7972	159	34	are	be	AUX
easat-7972	159	35	high	high	ADJ
easat-7972	159	36	,	,	PUNCT
easat-7972	159	37	with	with	ADP
easat-7972	159	38	an	an	DET
easat-7972	159	39	average	average	NOUN
easat-7972	159	40	of	of	ADP
easat-7972	159	41	4.33	4.33	NUM
easat-7972	159	42	.	.	PUNCT
easat-7972	160	1	the	the	DET
easat-7972	160	2	highest	high	ADJ
easat-7972	160	3	statement	statement	NOUN
easat-7972	160	4	is	be	AUX
easat-7972	160	5	"	"	PUNCT
easat-7972	160	6	the	the	DET
easat-7972	160	7	decision	decision	NOUN
easat-7972	160	8	to	to	PART
easat-7972	160	9	purchase	purchase	VERB
easat-7972	160	10	clothes	clothe	NOUN
easat-7972	160	11	from	from	ADP
easat-7972	160	12	umkm	umkm	ADJ
easat-7972	160	13	fashion	fashion	NOUN
easat-7972	160	14	that	that	PRON
easat-7972	160	15	i	i	PRON
easat-7972	160	16	made	make	VERB
easat-7972	160	17	because	because	SCONJ
easat-7972	160	18	it	it	PRON
easat-7972	160	19	was	be	AUX
easat-7972	160	20	in	in	ADP
easat-7972	160	21	accordance	accordance	NOUN
easat-7972	160	22	with	with	ADP
easat-7972	160	23	the	the	DET
easat-7972	160	24	benefits	benefit	NOUN
easat-7972	160	25	needed	need	VERB
easat-7972	160	26	,	,	PUNCT
easat-7972	160	27	"	"	PUNCT
easat-7972	160	28	with	with	ADP
easat-7972	160	29	an	an	DET
easat-7972	160	30	average	average	NOUN
easat-7972	160	31	of	of	ADP
easat-7972	160	32	4.36	4.36	NUM
easat-7972	160	33	.	.	PUNCT
easat-7972	161	1	the	the	DET
easat-7972	161	2	lowest	low	ADJ
easat-7972	161	3	statement	statement	NOUN
easat-7972	161	4	is	be	AUX
easat-7972	161	5	"	"	PUNCT
easat-7972	161	6	purchase	purchase	NOUN
easat-7972	161	7	of	of	ADP
easat-7972	161	8	clothes	clothe	NOUN
easat-7972	161	9	from	from	ADP
easat-7972	161	10	umkm	umkm	ADJ
easat-7972	161	11	fashion	fashion	NOUN
easat-7972	161	12	is	be	AUX
easat-7972	161	13	the	the	DET
easat-7972	161	14	right	right	ADJ
easat-7972	161	15	decision	decision	NOUN
easat-7972	161	16	,	,	PUNCT
easat-7972	161	17	"	"	PUNCT
easat-7972	161	18	with	with	ADP
easat-7972	161	19	an	an	DET
easat-7972	161	20	average	average	NOUN
easat-7972	161	21	of	of	ADP
easat-7972	161	22	4.31	4.31	NUM
easat-7972	161	23	.	.	PUNCT
easat-7972	162	1	5	5	NUM
easat-7972	162	2	.	.	X
easat-7972	162	3	sem	sem	PROPN
easat-7972	162	4	pls	pls	PROPN
easat-7972	162	5	result	result	VERB
easat-7972	162	6	this	this	DET
easat-7972	162	7	study	study	NOUN
easat-7972	162	8	uses	use	VERB
easat-7972	162	9	a	a	DET
easat-7972	162	10	two	two	NUM
easat-7972	162	11	-	-	PUNCT
easat-7972	162	12	stage	stage	NOUN
easat-7972	162	13	approach	approach	NOUN
easat-7972	162	14	to	to	ADP
easat-7972	162	15	measuring	measure	VERB
easat-7972	162	16	the	the	DET
easat-7972	162	17	model	model	NOUN
easat-7972	162	18	before	before	SCONJ
easat-7972	162	19	it	it	PRON
easat-7972	162	20	is	be	AUX
easat-7972	162	21	used	use	VERB
easat-7972	162	22	for	for	ADP
easat-7972	162	23	hypothesis	hypothesis	NOUN
easat-7972	162	24	testing	testing	NOUN
easat-7972	162	25	.	.	PUNCT
easat-7972	163	1	this	this	PRON
easat-7972	163	2	aims	aim	VERB
easat-7972	163	3	to	to	PART
easat-7972	163	4	verify	verify	VERB
easat-7972	163	5	the	the	DET
easat-7972	163	6	validity	validity	NOUN
easat-7972	163	7	and	and	CCONJ
easat-7972	163	8	reliability	reliability	NOUN
easat-7972	163	9	of	of	ADP
easat-7972	163	10	a	a	DET
easat-7972	163	11	research	research	NOUN
easat-7972	163	12	model	model	NOUN
easat-7972	163	13	by	by	ADP
easat-7972	163	14	analyzing	analyze	VERB
easat-7972	163	15	convergent	convergent	ADJ
easat-7972	163	16	validity	validity	NOUN
easat-7972	163	17	first	first	ADV
easat-7972	163	18	and	and	CCONJ
easat-7972	163	19	discriminant	discriminant	ADJ
easat-7972	163	20	validity	validity	NOUN
easat-7972	163	21	second	second	ADV
easat-7972	163	22	.	.	PUNCT
easat-7972	164	1	881	881	NUM
easat-7972	164	2	edelweiss	edelweiss	PROPN
easat-7972	164	3	applied	apply	VERB
easat-7972	164	4	science	science	NOUN
easat-7972	164	5	and	and	CCONJ
easat-7972	164	6	technology	technology	NOUN
easat-7972	164	7	issn	issn	PROPN
easat-7972	164	8	:	:	PUNCT
easat-7972	164	9	2576	2576	NUM
easat-7972	164	10	-	-	SYM
easat-7972	164	11	8484	8484	NUM
easat-7972	164	12	vol	vol	NOUN
easat-7972	164	13	.	.	PROPN
easat-7972	165	1	9	9	NUM
easat-7972	165	2	,	,	PUNCT
easat-7972	165	3	no	no	INTJ
easat-7972	165	4	.	.	NOUN
easat-7972	166	1	6	6	NUM
easat-7972	166	2	:	:	PUNCT
easat-7972	166	3	873	873	NUM
easat-7972	166	4	-	-	NUM
easat-7972	166	5	893	893	NUM
easat-7972	166	6	,	,	PUNCT
easat-7972	166	7	2025	2025	NUM
easat-7972	166	8	doi	doi	NOUN
easat-7972	166	9	:	:	PUNCT
easat-7972	166	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	166	11	©	©	PROPN
easat-7972	166	12	2025	2025	NUM
easat-7972	166	13	by	by	ADP
easat-7972	166	14	the	the	DET
easat-7972	166	15	authors	author	NOUN
easat-7972	166	16	;	;	PUNCT
easat-7972	166	17	licensee	licensee	PROPN
easat-7972	166	18	learning	learning	NOUN
easat-7972	166	19	gate	gate	NOUN
easat-7972	166	20	5.1	5.1	NUM
easat-7972	166	21	.	.	PUNCT
easat-7972	167	1	convergent	convergent	NOUN
easat-7972	167	2	validity	validity	NOUN
easat-7972	167	3	convergent	convergent	NOUN
easat-7972	167	4	validity	validity	NOUN
easat-7972	167	5	is	be	AUX
easat-7972	167	6	measured	measure	VERB
easat-7972	167	7	through	through	ADP
easat-7972	167	8	the	the	DET
easat-7972	167	9	factor	factor	NOUN
easat-7972	167	10	loading	loading	NOUN
easat-7972	167	11	value	value	NOUN
easat-7972	167	12	on	on	ADP
easat-7972	167	13	the	the	DET
easat-7972	167	14	latent	latent	NOUN
easat-7972	167	15	variables	variable	NOUN
easat-7972	167	16	and	and	CCONJ
easat-7972	167	17	their	their	PRON
easat-7972	167	18	indicators	indicator	NOUN
easat-7972	167	19	.	.	PUNCT
easat-7972	168	1	this	this	DET
easat-7972	168	2	study	study	NOUN
easat-7972	168	3	uses	use	VERB
easat-7972	168	4	a	a	DET
easat-7972	168	5	loading	loading	NOUN
easat-7972	168	6	value	value	NOUN
easat-7972	168	7	between	between	ADP
easat-7972	168	8	0.50	0.50	NUM
easat-7972	168	9	and	and	CCONJ
easat-7972	168	10	0.60	0.60	NUM
easat-7972	168	11	,	,	PUNCT
easat-7972	168	12	which	which	PRON
easat-7972	168	13	is	be	AUX
easat-7972	168	14	considered	consider	VERB
easat-7972	168	15	adequate	adequate	ADJ
easat-7972	168	16	because	because	SCONJ
easat-7972	168	17	it	it	PRON
easat-7972	168	18	is	be	AUX
easat-7972	168	19	in	in	ADP
easat-7972	168	20	the	the	DET
easat-7972	168	21	early	early	ADJ
easat-7972	168	22	stages	stage	NOUN
easat-7972	168	23	of	of	ADP
easat-7972	168	24	developing	develop	VERB
easat-7972	168	25	a	a	DET
easat-7972	168	26	measurement	measurement	NOUN
easat-7972	168	27	scale	scale	NOUN
easat-7972	168	28	.	.	PUNCT
easat-7972	169	1	in	in	ADP
easat-7972	169	2	addition	addition	NOUN
easat-7972	169	3	,	,	PUNCT
easat-7972	169	4	the	the	DET
easat-7972	169	5	number	number	NOUN
easat-7972	169	6	of	of	ADP
easat-7972	169	7	indicators	indicator	NOUN
easat-7972	169	8	per	per	ADP
easat-7972	169	9	construct	construct	NOUN
easat-7972	169	10	is	be	AUX
easat-7972	169	11	relatively	relatively	ADV
easat-7972	169	12	small	small	ADJ
easat-7972	169	13	,	,	PUNCT
easat-7972	169	14	ranging	range	VERB
easat-7972	169	15	from	from	ADP
easat-7972	169	16	three	three	NUM
easat-7972	169	17	to	to	PART
easat-7972	169	18	five	five	NUM
easat-7972	169	19	.	.	PUNCT
easat-7972	169	20	table	table	NOUN
easat-7972	169	21	7	7	NUM
easat-7972	169	22	.	.	PUNCT
easat-7972	170	1	convergent	convergent	ADJ
easat-7972	170	2	validity	validity	NOUN
easat-7972	170	3	test	test	NOUN
easat-7972	170	4	results	result	NOUN
easat-7972	170	5	.	.	PUNCT
easat-7972	171	1	social	social	ADJ
easat-7972	171	2	media	medium	NOUN
easat-7972	171	3	marketing	marketing	NOUN
easat-7972	171	4	(	(	PUNCT
easat-7972	171	5	x1	x1	ADJ
easat-7972	171	6	)	)	PUNCT
easat-7972	171	7	brand	brand	NOUN
easat-7972	171	8	engagement(y1	engagement(y1	NOUN
easat-7972	171	9	)	)	PUNCT
easat-7972	171	10	trust	trust	NOUN
easat-7972	171	11	(	(	PUNCT
easat-7972	171	12	y2	y2	NOUN
easat-7972	171	13	)	)	PUNCT
easat-7972	171	14	purchase	purchase	NOUN
easat-7972	171	15	decision	decision	NOUN
easat-7972	171	16	(	(	PUNCT
easat-7972	171	17	y3	y3	NOUN
easat-7972	171	18	)	)	PUNCT
easat-7972	171	19	context	context	NOUN
easat-7972	171	20	(	(	PUNCT
easat-7972	171	21	x1.1	x1.1	PROPN
easat-7972	171	22	)	)	PUNCT
easat-7972	171	23	0.832	0.832	NUM
easat-7972	171	24	practice	practice	NOUN
easat-7972	171	25	sharing	sharing	NOUN
easat-7972	171	26	stories	story	NOUN
easat-7972	171	27	(	(	PUNCT
easat-7972	171	28	x1.2	x1.2	PROPN
easat-7972	171	29	)	)	PUNCT
easat-7972	171	30	0.788	0.788	NUM
easat-7972	171	31	collaboration	collaboration	NOUN
easat-7972	171	32	(	(	PUNCT
easat-7972	171	33	x1.3	x1.3	NUM
easat-7972	171	34	)	)	PUNCT
easat-7972	171	35	0.824	0.824	NUM
easat-7972	171	36	connection	connection	NOUN
easat-7972	171	37	(	(	PUNCT
easat-7972	171	38	x1.4	x1.4	PROPN
easat-7972	171	39	)	)	PUNCT
easat-7972	171	40	0.829	0.829	NUM
easat-7972	171	41	repeat	repeat	NOUN
easat-7972	171	42	purchases	purchase	NOUN
easat-7972	171	43	(	(	PUNCT
easat-7972	171	44	x1.5	x1.5	NOUN
easat-7972	171	45	)	)	PUNCT
easat-7972	171	46	0.801	0.801	NUM
easat-7972	171	47	cognitive	cognitive	ADJ
easat-7972	171	48	processing	processing	NOUN
easat-7972	171	49	(	(	PUNCT
easat-7972	171	50	y1.1	y1.1	NOUN
easat-7972	171	51	)	)	PUNCT
easat-7972	171	52	0.862	0.862	NUM
easat-7972	171	53	affection	affection	NOUN
easat-7972	171	54	(	(	PUNCT
easat-7972	171	55	y1.2	y1.2	PROPN
easat-7972	171	56	)	)	PUNCT
easat-7972	171	57	0.863	0.863	NUM
easat-7972	171	58	activation	activation	NOUN
easat-7972	171	59	(	(	PUNCT
easat-7972	171	60	y1.3	y1.3	NOUN
easat-7972	171	61	)	)	PUNCT
easat-7972	171	62	0.869	0.869	NUM
easat-7972	171	63	brand	brand	NOUN
easat-7972	171	64	reinforcement	reinforcement	NOUN
easat-7972	171	65	(	(	PUNCT
easat-7972	171	66	y1.4	y1.4	NOUN
easat-7972	171	67	)	)	PUNCT
easat-7972	171	68	0.821	0.821	NUM
easat-7972	171	69	brand	brand	NOUN
easat-7972	171	70	identity	identity	NOUN
easat-7972	171	71	(	(	PUNCT
easat-7972	171	72	y1.5	y1.5	NOUN
easat-7972	171	73	)	)	PUNCT
easat-7972	171	74	0.869	0.869	NUM
easat-7972	171	75	brand	brand	NOUN
easat-7972	171	76	reliability	reliability	NOUN
easat-7972	171	77	(	(	PUNCT
easat-7972	171	78	y2.1	y2.1	PROPN
easat-7972	171	79	)	)	PUNCT
easat-7972	171	80	0.873	0.873	NUM
easat-7972	171	81	brand	brand	NOUN
easat-7972	171	82	intentions	intention	NOUN
easat-7972	171	83	(	(	PUNCT
easat-7972	171	84	y2.2	y2.2	NUM
easat-7972	171	85	)	)	PUNCT
easat-7972	171	86	0.885	0.885	NUM
easat-7972	171	87	customer	customer	NOUN
easat-7972	171	88	partnership	partnership	NOUN
easat-7972	171	89	(	(	PUNCT
easat-7972	171	90	y2.3	y2.3	NOUN
easat-7972	171	91	)	)	PUNCT
easat-7972	171	92	0.913	0.913	NUM
easat-7972	171	93	good	good	ADJ
easat-7972	171	94	image	image	NOUN
easat-7972	171	95	(	(	PUNCT
easat-7972	171	96	y2.4	y2.4	NOUN
easat-7972	171	97	)	)	PUNCT
easat-7972	171	98	0.910	0.910	NUM
easat-7972	171	99	according	accord	VERB
easat-7972	171	100	to	to	ADP
easat-7972	171	101	needs	need	NOUN
easat-7972	171	102	(	(	PUNCT
easat-7972	171	103	y3.1	y3.1	ADJ
easat-7972	171	104	)	)	PUNCT
easat-7972	171	105	0.911	0.911	PROPN
easat-7972	171	106	has	have	VERB
easat-7972	171	107	benefits	benefit	NOUN
easat-7972	171	108	(	(	PUNCT
easat-7972	171	109	y3.2	y3.2	PROPN
easat-7972	171	110	)	)	PUNCT
easat-7972	171	111	0.920	0.920	NUM
easat-7972	171	112	accuracy	accuracy	NOUN
easat-7972	171	113	in	in	ADP
easat-7972	171	114	purchasing	purchase	VERB
easat-7972	171	115	products	product	NOUN
easat-7972	171	116	(	(	PUNCT
easat-7972	171	117	y3.3	y3.3	NOUN
easat-7972	171	118	)	)	PUNCT
easat-7972	171	119	0.933	0.933	NUM
easat-7972	171	120	repeat	repeat	NOUN
easat-7972	171	121	purchases	purchase	NOUN
easat-7972	171	122	(	(	PUNCT
easat-7972	171	123	y3.4	y3.4	NOUN
easat-7972	171	124	)	)	PUNCT
easat-7972	171	125	0.913	0.913	NUM
easat-7972	171	126	based	base	VERB
easat-7972	171	127	on	on	ADP
easat-7972	171	128	table	table	NOUN
easat-7972	171	129	7	7	NUM
easat-7972	171	130	,	,	PUNCT
easat-7972	171	131	all	all	DET
easat-7972	171	132	convergent	convergent	ADJ
easat-7972	171	133	validity	validity	NOUN
easat-7972	171	134	test	test	NOUN
easat-7972	171	135	values	value	NOUN
easat-7972	171	136	are	be	AUX
easat-7972	171	137	greater	great	ADJ
easat-7972	171	138	than	than	ADP
easat-7972	171	139	0.60	0.60	NUM
easat-7972	171	140	,	,	PUNCT
easat-7972	171	141	indicating	indicate	VERB
easat-7972	171	142	that	that	SCONJ
easat-7972	171	143	the	the	DET
easat-7972	171	144	data	datum	NOUN
easat-7972	171	145	in	in	ADP
easat-7972	171	146	this	this	DET
easat-7972	171	147	study	study	NOUN
easat-7972	171	148	are	be	AUX
easat-7972	171	149	valid	valid	ADJ
easat-7972	171	150	.	.	PUNCT
easat-7972	172	1	this	this	PRON
easat-7972	172	2	means	mean	VERB
easat-7972	172	3	that	that	SCONJ
easat-7972	172	4	the	the	DET
easat-7972	172	5	reflective	reflective	ADJ
easat-7972	172	6	indicators	indicator	NOUN
easat-7972	172	7	have	have	VERB
easat-7972	172	8	a	a	DET
easat-7972	172	9	good	good	ADJ
easat-7972	172	10	correlation	correlation	NOUN
easat-7972	172	11	with	with	ADP
easat-7972	172	12	the	the	DET
easat-7972	172	13	latent	latent	NOUN
easat-7972	172	14	variables	variable	NOUN
easat-7972	172	15	they	they	PRON
easat-7972	172	16	measure	measure	VERB
easat-7972	172	17	.	.	PUNCT
easat-7972	173	1	5.2	5.2	NUM
easat-7972	173	2	.	.	PUNCT
easat-7972	174	1	discriminant	discriminant	ADJ
easat-7972	174	2	validity	validity	NOUN
easat-7972	174	3	using	use	VERB
easat-7972	174	4	cross	cross	ADJ
easat-7972	174	5	-	-	ADJ
easat-7972	174	6	loading	loading	ADJ
easat-7972	174	7	reflective	reflective	ADJ
easat-7972	174	8	indicator	indicator	NOUN
easat-7972	174	9	measurement	measurement	NOUN
easat-7972	174	10	is	be	AUX
easat-7972	174	11	based	base	VERB
easat-7972	174	12	on	on	ADP
easat-7972	174	13	cross	cross	ADJ
easat-7972	174	14	-	-	NOUN
easat-7972	174	15	loading	loading	NOUN
easat-7972	174	16	with	with	ADP
easat-7972	174	17	its	its	PRON
easat-7972	174	18	latent	latent	NOUN
easat-7972	174	19	variables	variable	NOUN
easat-7972	174	20	.	.	PUNCT
easat-7972	175	1	if	if	SCONJ
easat-7972	175	2	the	the	DET
easat-7972	175	3	crossloading	crossloading	ADJ
easat-7972	175	4	value	value	NOUN
easat-7972	175	5	of	of	ADP
easat-7972	175	6	each	each	DET
easat-7972	175	7	indicator	indicator	NOUN
easat-7972	175	8	from	from	ADP
easat-7972	175	9	the	the	DET
easat-7972	175	10	relevant	relevant	ADJ
easat-7972	175	11	variable	variable	NOUN
easat-7972	175	12	is	be	AUX
easat-7972	175	13	greater	great	ADJ
easat-7972	175	14	than	than	ADP
easat-7972	175	15	the	the	DET
easat-7972	175	16	cross	cross	NOUN
easat-7972	175	17	-	-	NOUN
easat-7972	175	18	loading	loading	NOUN
easat-7972	175	19	of	of	ADP
easat-7972	175	20	other	other	ADJ
easat-7972	175	21	variables	variable	NOUN
easat-7972	175	22	,	,	PUNCT
easat-7972	175	23	then	then	ADV
easat-7972	175	24	the	the	DET
easat-7972	175	25	indicator	indicator	NOUN
easat-7972	175	26	is	be	AUX
easat-7972	175	27	said	say	VERB
easat-7972	175	28	to	to	PART
easat-7972	175	29	be	be	AUX
easat-7972	175	30	valid	valid	ADJ
easat-7972	175	31	.	.	PUNCT
easat-7972	176	1	if	if	SCONJ
easat-7972	176	2	the	the	DET
easat-7972	176	3	discriminant	discriminant	ADJ
easat-7972	176	4	validity	validity	NOUN
easat-7972	176	5	value	value	NOUN
easat-7972	176	6	is	be	AUX
easat-7972	176	7	greater	great	ADJ
easat-7972	176	8	than	than	ADP
easat-7972	176	9	0.5	0.5	NUM
easat-7972	176	10	,	,	PUNCT
easat-7972	176	11	then	then	ADV
easat-7972	176	12	the	the	DET
easat-7972	176	13	latent	latent	NOUN
easat-7972	176	14	variable	variable	NOUN
easat-7972	176	15	has	have	AUX
easat-7972	176	16	become	become	VERB
easat-7972	176	17	a	a	DET
easat-7972	176	18	good	good	ADJ
easat-7972	176	19	comparison	comparison	NOUN
easat-7972	176	20	for	for	ADP
easat-7972	176	21	the	the	DET
easat-7972	176	22	model	model	NOUN
easat-7972	176	23	.	.	PROPN
easat-7972	177	1	882	882	NUM
easat-7972	177	2	edelweiss	edelweiss	PROPN
easat-7972	177	3	applied	apply	VERB
easat-7972	177	4	science	science	NOUN
easat-7972	177	5	and	and	CCONJ
easat-7972	177	6	technology	technology	NOUN
easat-7972	177	7	issn	issn	PROPN
easat-7972	177	8	:	:	PUNCT
easat-7972	177	9	2576	2576	NUM
easat-7972	177	10	-	-	SYM
easat-7972	177	11	8484	8484	NUM
easat-7972	177	12	vol	vol	NOUN
easat-7972	177	13	.	.	PROPN
easat-7972	178	1	9	9	NUM
easat-7972	178	2	,	,	PUNCT
easat-7972	178	3	no	no	INTJ
easat-7972	178	4	.	.	NOUN
easat-7972	179	1	6	6	NUM
easat-7972	179	2	:	:	PUNCT
easat-7972	179	3	873	873	NUM
easat-7972	179	4	-	-	NUM
easat-7972	179	5	893	893	NUM
easat-7972	179	6	,	,	PUNCT
easat-7972	179	7	2025	2025	NUM
easat-7972	179	8	doi	doi	NOUN
easat-7972	179	9	:	:	PUNCT
easat-7972	179	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	179	11	©	©	PROPN
easat-7972	179	12	2025	2025	NUM
easat-7972	179	13	by	by	ADP
easat-7972	179	14	the	the	DET
easat-7972	179	15	authors	author	NOUN
easat-7972	179	16	;	;	PUNCT
easat-7972	179	17	licensee	licensee	PROPN
easat-7972	179	18	learning	learn	VERB
easat-7972	179	19	gate	gate	NOUN
easat-7972	179	20	table	table	NOUN
easat-7972	179	21	8	8	NUM
easat-7972	179	22	.	.	PUNCT
easat-7972	180	1	results	result	NOUN
easat-7972	180	2	of	of	ADP
easat-7972	180	3	discriminant	discriminant	PROPN
easat-7972	180	4	cross	cross	NOUN
easat-7972	180	5	loading	loading	NOUN
easat-7972	180	6	validity	validity	NOUN
easat-7972	180	7	test	test	NOUN
easat-7972	180	8	.	.	PUNCT
easat-7972	181	1	social	social	ADJ
easat-7972	181	2	media	medium	NOUN
easat-7972	181	3	marketing	marketing	NOUN
easat-7972	181	4	(	(	PUNCT
easat-7972	181	5	x1	x1	ADJ
easat-7972	181	6	)	)	PUNCT
easat-7972	181	7	brand	brand	NOUN
easat-7972	181	8	engagement(y1	engagement(y1	NOUN
easat-7972	181	9	)	)	PUNCT
easat-7972	181	10	trust	trust	NOUN
easat-7972	181	11	(	(	PUNCT
easat-7972	181	12	y2	y2	NOUN
easat-7972	181	13	)	)	PUNCT
easat-7972	181	14	purchase	purchase	NOUN
easat-7972	181	15	decision	decision	NOUN
easat-7972	181	16	(	(	PUNCT
easat-7972	181	17	y3	y3	NOUN
easat-7972	181	18	)	)	PUNCT
easat-7972	181	19	context	context	NOUN
easat-7972	181	20	(	(	PUNCT
easat-7972	181	21	x1.1	x1.1	PROPN
easat-7972	181	22	)	)	PUNCT
easat-7972	181	23	0.832	0.832	NUM
easat-7972	181	24	0.655	0.655	NUM
easat-7972	181	25	0.589	0.589	NUM
easat-7972	181	26	0.598	0.598	NUM
easat-7972	181	27	practice	practice	NOUN
easat-7972	181	28	sharing	sharing	NOUN
easat-7972	181	29	stories	story	NOUN
easat-7972	181	30	(	(	PUNCT
easat-7972	181	31	x1.2	x1.2	NOUN
easat-7972	181	32	)	)	PUNCT
easat-7972	181	33	0.788	0.788	NUM
easat-7972	181	34	0.559	0.559	NUM
easat-7972	181	35	0.553	0.553	NUM
easat-7972	181	36	0.597	0.597	NUM
easat-7972	181	37	collaboration	collaboration	NOUN
easat-7972	181	38	(	(	PUNCT
easat-7972	181	39	x1.3	x1.3	NUM
easat-7972	181	40	)	)	PUNCT
easat-7972	181	41	0.824	0.824	NUM
easat-7972	181	42	0.602	0.602	NUM
easat-7972	181	43	0.594	0.594	NUM
easat-7972	181	44	0.568	0.568	NUM
easat-7972	181	45	connection	connection	NOUN
easat-7972	181	46	(	(	PUNCT
easat-7972	181	47	x1.4	x1.4	PROPN
easat-7972	181	48	)	)	PUNCT
easat-7972	181	49	0.829	0.829	NUM
easat-7972	181	50	0.713	0.713	NUM
easat-7972	181	51	0.627	0.627	NUM
easat-7972	181	52	0.692	0.692	NUM
easat-7972	181	53	repeat	repeat	NOUN
easat-7972	181	54	purchases	purchase	NOUN
easat-7972	181	55	(	(	PUNCT
easat-7972	181	56	x1.5	x1.5	NOUN
easat-7972	181	57	)	)	PUNCT
easat-7972	181	58	0.801	0.801	NUM
easat-7972	181	59	0.719	0.719	NUM
easat-7972	181	60	0.650	0.650	NUM
easat-7972	181	61	0.601	0.601	NUM
easat-7972	181	62	cognitive	cognitive	ADJ
easat-7972	181	63	processing	processing	NOUN
easat-7972	181	64	(	(	PUNCT
easat-7972	181	65	y1.1	y1.1	NOUN
easat-7972	181	66	)	)	PUNCT
easat-7972	181	67	0.701	0.701	NUM
easat-7972	181	68	0.862	0.862	NUM
easat-7972	181	69	0.681	0.681	NUM
easat-7972	181	70	0.682	0.682	NUM
easat-7972	181	71	affection	affection	NOUN
easat-7972	181	72	(	(	PUNCT
easat-7972	181	73	y1.2	y1.2	NOUN
easat-7972	181	74	)	)	PUNCT
easat-7972	181	75	0.738	0.738	NUM
easat-7972	181	76	0.863	0.863	NUM
easat-7972	181	77	0.720	0.720	NUM
easat-7972	181	78	0.701	0.701	NUM
easat-7972	181	79	activation	activation	NOUN
easat-7972	181	80	(	(	PUNCT
easat-7972	181	81	y1.3	y1.3	NOUN
easat-7972	181	82	)	)	PUNCT
easat-7972	181	83	0.708	0.708	NUM
easat-7972	181	84	0.869	0.869	NUM
easat-7972	181	85	0.727	0.727	NUM
easat-7972	181	86	0.786	0.786	NUM
easat-7972	181	87	brand	brand	NOUN
easat-7972	181	88	reinforcement	reinforcement	NOUN
easat-7972	181	89	(	(	PUNCT
easat-7972	181	90	y1.4	y1.4	NOUN
easat-7972	181	91	)	)	PUNCT
easat-7972	181	92	0.619	0.619	NUM
easat-7972	181	93	0.821	0.821	NUM
easat-7972	181	94	0.660	0.660	NUM
easat-7972	181	95	0.624	0.624	NUM
easat-7972	181	96	brand	brand	NOUN
easat-7972	181	97	identity	identity	NOUN
easat-7972	181	98	(	(	PUNCT
easat-7972	181	99	y1.5	y1.5	PROPN
easat-7972	181	100	)	)	PUNCT
easat-7972	181	101	0.664	0.664	NUM
easat-7972	181	102	0.869	0.869	NUM
easat-7972	181	103	0.747	0.747	NUM
easat-7972	181	104	0.716	0.716	NUM
easat-7972	181	105	brand	brand	NOUN
easat-7972	181	106	reliability	reliability	NOUN
easat-7972	181	107	(	(	PUNCT
easat-7972	181	108	y2.1	y2.1	PROPN
easat-7972	181	109	)	)	PUNCT
easat-7972	181	110	0.619	0.619	NUM
easat-7972	181	111	0.714	0.714	NUM
easat-7972	181	112	0.873	0.873	NUM
easat-7972	181	113	0.634	0.634	NUM
easat-7972	181	114	brand	brand	NOUN
easat-7972	181	115	intentions	intention	NOUN
easat-7972	181	116	(	(	PUNCT
easat-7972	181	117	y2.2	y2.2	NOUN
easat-7972	181	118	)	)	PUNCT
easat-7972	181	119	0.660	0.660	NUM
easat-7972	181	120	0.722	0.722	NUM
easat-7972	181	121	0.885	0.885	NUM
easat-7972	181	122	0.668	0.668	NUM
easat-7972	181	123	customer	customer	NOUN
easat-7972	181	124	partnership	partnership	NOUN
easat-7972	181	125	(	(	PUNCT
easat-7972	181	126	y2.3	y2.3	NOUN
easat-7972	181	127	)	)	PUNCT
easat-7972	181	128	0.676	0.676	NUM
easat-7972	181	129	0.766	0.766	NUM
easat-7972	181	130	0.913	0.913	NUM
easat-7972	181	131	0.707	0.707	NUM
easat-7972	181	132	good	good	ADJ
easat-7972	181	133	image	image	NOUN
easat-7972	181	134	(	(	PUNCT
easat-7972	181	135	y2.4	y2.4	PROPN
easat-7972	181	136	)	)	PUNCT
easat-7972	181	137	0.698	0.698	NUM
easat-7972	181	138	0.755	0.755	NUM
easat-7972	181	139	0.910	0.910	NUM
easat-7972	181	140	0.713	0.713	NUM
easat-7972	181	141	according	accord	VERB
easat-7972	181	142	to	to	ADP
easat-7972	181	143	needs	need	NOUN
easat-7972	181	144	(	(	PUNCT
easat-7972	181	145	y3.1	y3.1	ADJ
easat-7972	181	146	)	)	PUNCT
easat-7972	181	147	0.691	0.691	NUM
easat-7972	181	148	0.758	0.758	NUM
easat-7972	181	149	0.717	0.717	NUM
easat-7972	181	150	0.911	0.911	NUM
easat-7972	181	151	has	have	VERB
easat-7972	181	152	benefits	benefit	NOUN
easat-7972	181	153	(	(	PUNCT
easat-7972	181	154	y3.2	y3.2	PROPN
easat-7972	181	155	)	)	PUNCT
easat-7972	181	156	0.692	0.692	NUM
easat-7972	181	157	0.769	0.769	NUM
easat-7972	181	158	0.716	0.716	NUM
easat-7972	181	159	0.920	0.920	NUM
easat-7972	181	160	accuracy	accuracy	NOUN
easat-7972	181	161	in	in	ADP
easat-7972	181	162	purchasing	purchase	VERB
easat-7972	181	163	products	product	NOUN
easat-7972	181	164	(	(	PUNCT
easat-7972	181	165	y3.3	y3.3	NOUN
easat-7972	181	166	)	)	PUNCT
easat-7972	181	167	0.719	0.719	NUM
easat-7972	181	168	0.759	0.759	NUM
easat-7972	181	169	0.703	0.703	NUM
easat-7972	181	170	0.933	0.933	NUM
easat-7972	181	171	repeat	repeat	NOUN
easat-7972	181	172	purchases	purchase	NOUN
easat-7972	181	173	(	(	PUNCT
easat-7972	181	174	y3.4	y3.4	NOUN
easat-7972	181	175	)	)	PUNCT
easat-7972	181	176	0.663	0.663	NUM
easat-7972	181	177	0.733	0.733	NUM
easat-7972	181	178	0.661	0.661	NUM
easat-7972	181	179	0.913	0.913	NUM
easat-7972	181	180	based	base	VERB
easat-7972	181	181	on	on	ADP
easat-7972	181	182	table	table	NOUN
easat-7972	181	183	8	8	NUM
easat-7972	181	184	,	,	PUNCT
easat-7972	181	185	all	all	DET
easat-7972	181	186	cross	cross	ADJ
easat-7972	181	187	-	-	ADJ
easat-7972	181	188	loading	loading	ADJ
easat-7972	181	189	values	value	NOUN
easat-7972	181	190	for	for	ADP
easat-7972	181	191	each	each	DET
easat-7972	181	192	indicator	indicator	NOUN
easat-7972	181	193	in	in	ADP
easat-7972	181	194	each	each	DET
easat-7972	181	195	variable	variable	NOUN
easat-7972	181	196	are	be	AUX
easat-7972	181	197	greater	great	ADJ
easat-7972	181	198	than	than	ADP
easat-7972	181	199	0.5	0.5	NUM
easat-7972	181	200	.	.	PUNCT
easat-7972	182	1	thus	thus	ADV
easat-7972	182	2	,	,	PUNCT
easat-7972	182	3	the	the	DET
easat-7972	182	4	data	datum	NOUN
easat-7972	182	5	in	in	ADP
easat-7972	182	6	the	the	DET
easat-7972	182	7	study	study	NOUN
easat-7972	182	8	are	be	AUX
easat-7972	182	9	valid	valid	ADJ
easat-7972	182	10	,	,	PUNCT
easat-7972	182	11	meaning	mean	VERB
easat-7972	182	12	that	that	SCONJ
easat-7972	182	13	the	the	DET
easat-7972	182	14	latent	latent	NOUN
easat-7972	182	15	variables	variable	NOUN
easat-7972	182	16	have	have	AUX
easat-7972	182	17	become	become	VERB
easat-7972	182	18	a	a	DET
easat-7972	182	19	good	good	ADJ
easat-7972	182	20	comparison	comparison	NOUN
easat-7972	182	21	for	for	ADP
easat-7972	182	22	the	the	DET
easat-7972	182	23	research	research	NOUN
easat-7972	182	24	model	model	NOUN
easat-7972	182	25	or	or	CCONJ
easat-7972	182	26	that	that	SCONJ
easat-7972	182	27	the	the	DET
easat-7972	182	28	combined	combined	ADJ
easat-7972	182	29	set	set	NOUN
easat-7972	182	30	of	of	ADP
easat-7972	182	31	indicators	indicator	NOUN
easat-7972	182	32	is	be	AUX
easat-7972	182	33	not	not	PART
easat-7972	182	34	unidimensional	unidimensional	ADJ
easat-7972	182	35	.	.	PUNCT
easat-7972	183	1	5.3	5.3	NUM
easat-7972	183	2	.	.	PUNCT
easat-7972	184	1	discriminant	discriminant	ADJ
easat-7972	184	2	validity	validity	NOUN
easat-7972	184	3	using	use	VERB
easat-7972	184	4	ave	ave	NOUN
easat-7972	184	5	another	another	DET
easat-7972	184	6	method	method	NOUN
easat-7972	184	7	is	be	AUX
easat-7972	184	8	to	to	PART
easat-7972	184	9	compare	compare	VERB
easat-7972	184	10	the	the	DET
easat-7972	184	11	average	average	ADJ
easat-7972	184	12	variance	variance	NOUN
easat-7972	184	13	extracted	extract	VERB
easat-7972	184	14	(	(	PUNCT
easat-7972	184	15	ave	ave	NOUN
easat-7972	184	16	)	)	PUNCT
easat-7972	184	17	value	value	NOUN
easat-7972	184	18	of	of	ADP
easat-7972	184	19	each	each	DET
easat-7972	184	20	construct	construct	NOUN
easat-7972	184	21	with	with	ADP
easat-7972	184	22	the	the	DET
easat-7972	184	23	correlation	correlation	NOUN
easat-7972	184	24	between	between	ADP
easat-7972	184	25	constructs	construct	NOUN
easat-7972	184	26	in	in	ADP
easat-7972	184	27	the	the	DET
easat-7972	184	28	model	model	NOUN
easat-7972	184	29	.	.	PUNCT
easat-7972	185	1	if	if	SCONJ
easat-7972	185	2	the	the	DET
easat-7972	185	3	ave	ave	NOUN
easat-7972	185	4	value	value	NOUN
easat-7972	185	5	is	be	AUX
easat-7972	185	6	greater	great	ADJ
easat-7972	185	7	,	,	PUNCT
easat-7972	185	8	it	it	PRON
easat-7972	185	9	can	can	AUX
easat-7972	185	10	be	be	AUX
easat-7972	185	11	concluded	conclude	VERB
easat-7972	185	12	that	that	SCONJ
easat-7972	185	13	the	the	DET
easat-7972	185	14	construct	construct	NOUN
easat-7972	185	15	has	have	VERB
easat-7972	185	16	good	good	ADJ
easat-7972	185	17	discriminant	discriminant	ADJ
easat-7972	185	18	validity	validity	NOUN
easat-7972	185	19	.	.	PUNCT
easat-7972	186	1	therefore	therefore	ADV
easat-7972	186	2	,	,	PUNCT
easat-7972	186	3	it	it	PRON
easat-7972	186	4	is	be	AUX
easat-7972	186	5	recommended	recommend	VERB
easat-7972	186	6	that	that	SCONJ
easat-7972	186	7	the	the	DET
easat-7972	186	8	ave	ave	NOUN
easat-7972	186	9	value	value	NOUN
easat-7972	186	10	should	should	AUX
easat-7972	186	11	be	be	AUX
easat-7972	186	12	more	more	ADJ
easat-7972	186	13	than	than	ADP
easat-7972	186	14	0.50	0.50	NUM
easat-7972	186	15	.	.	PUNCT
easat-7972	187	1	table	table	NOUN
easat-7972	187	2	9	9	NUM
easat-7972	187	3	.	.	PUNCT
easat-7972	188	1	results	result	NOUN
easat-7972	188	2	of	of	ADP
easat-7972	188	3	the	the	DET
easat-7972	188	4	ave	ave	PROPN
easat-7972	188	5	convergent	convergent	NOUN
easat-7972	188	6	validity	validity	NOUN
easat-7972	188	7	test	test	NOUN
easat-7972	188	8	.	.	PUNCT
easat-7972	189	1	average	average	ADJ
easat-7972	189	2	variance	variance	NOUN
easat-7972	189	3	extracted	extract	VERB
easat-7972	189	4	(	(	PUNCT
easat-7972	189	5	ave	ave	NOUN
easat-7972	189	6	)	)	PUNCT
easat-7972	189	7	social	social	ADJ
easat-7972	189	8	media	medium	NOUN
easat-7972	189	9	marketing	marketing	NOUN
easat-7972	189	10	(	(	PUNCT
easat-7972	189	11	x1	x1	PROPN
easat-7972	189	12	)	)	PUNCT
easat-7972	189	13	0.664	0.664	NUM
easat-7972	189	14	brand	brand	NOUN
easat-7972	189	15	engagement	engagement	NOUN
easat-7972	189	16	(	(	PUNCT
easat-7972	189	17	y1	y1	NOUN
easat-7972	189	18	)	)	PUNCT
easat-7972	189	19	0.734	0.734	NUM
easat-7972	189	20	trust	trust	NOUN
easat-7972	189	21	(	(	PUNCT
easat-7972	189	22	y2	y2	PROPN
easat-7972	189	23	)	)	PUNCT
easat-7972	189	24	0.802	0.802	NUM
easat-7972	189	25	purchase	purchase	NOUN
easat-7972	189	26	decision	decision	NOUN
easat-7972	189	27	(	(	PUNCT
easat-7972	189	28	y3	y3	NOUN
easat-7972	189	29	)	)	PUNCT
easat-7972	189	30	0.845	0.845	NUM
easat-7972	189	31	based	base	VERB
easat-7972	189	32	on	on	ADP
easat-7972	189	33	table	table	NOUN
easat-7972	189	34	9	9	NUM
easat-7972	189	35	,	,	PUNCT
easat-7972	189	36	all	all	DET
easat-7972	189	37	ave	ave	NOUN
easat-7972	189	38	values	value	NOUN
easat-7972	189	39	of	of	ADP
easat-7972	189	40	convergent	convergent	NOUN
easat-7972	189	41	validity	validity	NOUN
easat-7972	189	42	are	be	AUX
easat-7972	189	43	greater	great	ADJ
easat-7972	189	44	than	than	ADP
easat-7972	189	45	0.5	0.5	NUM
easat-7972	189	46	,	,	PUNCT
easat-7972	189	47	indicating	indicate	VERB
easat-7972	189	48	that	that	SCONJ
easat-7972	189	49	the	the	DET
easat-7972	189	50	data	data	NOUN
easat-7972	189	51	is	be	AUX
easat-7972	189	52	valid	valid	ADJ
easat-7972	189	53	and	and	CCONJ
easat-7972	189	54	that	that	SCONJ
easat-7972	189	55	the	the	DET
easat-7972	189	56	latent	latent	NOUN
easat-7972	189	57	variables	variable	NOUN
easat-7972	189	58	explain	explain	VERB
easat-7972	189	59	more	more	ADJ
easat-7972	189	60	than	than	ADP
easat-7972	189	61	half	half	NOUN
easat-7972	189	62	of	of	ADP
easat-7972	189	63	the	the	DET
easat-7972	189	64	variance	variance	NOUN
easat-7972	189	65	of	of	ADP
easat-7972	189	66	their	their	PRON
easat-7972	189	67	indicators	indicator	NOUN
easat-7972	189	68	.	.	PUNCT
easat-7972	190	1	discriminant	discriminant	ADJ
easat-7972	190	2	validity	validity	NOUN
easat-7972	190	3	can	can	AUX
easat-7972	190	4	be	be	AUX
easat-7972	190	5	seen	see	VERB
easat-7972	190	6	from	from	ADP
easat-7972	190	7	the	the	DET
easat-7972	190	8	rsave	rsave	NOUN
easat-7972	190	9	value	value	NOUN
easat-7972	190	10	of	of	ADP
easat-7972	190	11	each	each	DET
easat-7972	190	12	construct	construct	NOUN
easat-7972	190	13	,	,	PUNCT
easat-7972	190	14	which	which	PRON
easat-7972	190	15	is	be	AUX
easat-7972	190	16	greater	great	ADJ
easat-7972	190	17	than	than	ADP
easat-7972	190	18	the	the	DET
easat-7972	190	19	correlation	correlation	NOUN
easat-7972	190	20	between	between	ADP
easat-7972	190	21	constructs	construct	NOUN
easat-7972	190	22	.	.	PUNCT
easat-7972	191	1	table	table	NOUN
easat-7972	191	2	10	10	NUM
easat-7972	191	3	shows	show	VERB
easat-7972	191	4	that	that	SCONJ
easat-7972	191	5	social	social	ADJ
easat-7972	191	6	media	medium	NOUN
easat-7972	191	7	marketing	marketing	NOUN
easat-7972	191	8	,	,	PUNCT
easat-7972	191	9	brand	brand	NOUN
easat-7972	191	10	engagement	engagement	NOUN
easat-7972	191	11	,	,	PUNCT
easat-7972	191	12	trust	trust	NOUN
easat-7972	191	13	,	,	PUNCT
easat-7972	191	14	and	and	CCONJ
easat-7972	191	15	purchasing	purchasing	NOUN
easat-7972	191	16	decisions	decision	NOUN
easat-7972	191	17	meet	meet	VERB
easat-7972	191	18	the	the	DET
easat-7972	191	19	criteria	criterion	NOUN
easat-7972	191	20	of	of	ADP
easat-7972	191	21	discriminant	discriminant	ADJ
easat-7972	191	22	validity	validity	NOUN
easat-7972	191	23	.	.	PUNCT
easat-7972	192	1	883	883	NUM
easat-7972	192	2	edelweiss	edelweiss	PROPN
easat-7972	192	3	applied	apply	VERB
easat-7972	192	4	science	science	NOUN
easat-7972	192	5	and	and	CCONJ
easat-7972	192	6	technology	technology	NOUN
easat-7972	192	7	issn	issn	PROPN
easat-7972	192	8	:	:	PUNCT
easat-7972	192	9	2576	2576	NUM
easat-7972	192	10	-	-	SYM
easat-7972	192	11	8484	8484	NUM
easat-7972	192	12	vol	vol	NOUN
easat-7972	192	13	.	.	PROPN
easat-7972	193	1	9	9	NUM
easat-7972	193	2	,	,	PUNCT
easat-7972	193	3	no	no	INTJ
easat-7972	193	4	.	.	NOUN
easat-7972	194	1	6	6	NUM
easat-7972	194	2	:	:	PUNCT
easat-7972	194	3	873	873	NUM
easat-7972	194	4	-	-	NUM
easat-7972	194	5	893	893	NUM
easat-7972	194	6	,	,	PUNCT
easat-7972	194	7	2025	2025	NUM
easat-7972	194	8	doi	doi	NOUN
easat-7972	194	9	:	:	PUNCT
easat-7972	194	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	194	11	©	©	PROPN
easat-7972	194	12	2025	2025	NUM
easat-7972	194	13	by	by	ADP
easat-7972	194	14	the	the	DET
easat-7972	194	15	authors	author	NOUN
easat-7972	194	16	;	;	PUNCT
easat-7972	194	17	licensee	licensee	PROPN
easat-7972	194	18	learning	learn	VERB
easat-7972	194	19	gate	gate	NOUN
easat-7972	194	20	table	table	NOUN
easat-7972	194	21	10	10	NUM
easat-7972	194	22	.	.	PUNCT
easat-7972	195	1	root	root	NOUN
easat-7972	195	2	square	square	ADJ
easat-7972	195	3	of	of	ADP
easat-7972	195	4	average	average	ADJ
easat-7972	195	5	variance	variance	NOUN
easat-7972	195	6	extracted	extract	VERB
easat-7972	195	7	(	(	PUNCT
easat-7972	195	8	rsave	rsave	NOUN
easat-7972	195	9	)	)	PUNCT
easat-7972	195	10	and	and	CCONJ
easat-7972	195	11	construct	construct	VERB
easat-7972	195	12	correlation	correlation	NOUN
easat-7972	195	13	.	.	PUNCT
easat-7972	196	1	brand	brand	NOUN
easat-7972	196	2	engagement	engagement	PROPN
easat-7972	196	3	brand	brand	PROPN
easat-7972	196	4	trust	trust	PROPN
easat-7972	196	5	purchase	purchase	NOUN
easat-7972	196	6	decision	decision	NOUN
easat-7972	196	7	social	social	ADJ
easat-7972	196	8	media	medium	NOUN
easat-7972	196	9	marketing	marketing	NOUN
easat-7972	196	10	brand	brand	NOUN
easat-7972	196	11	engagement	engagement	NOUN
easat-7972	196	12	0.857	0.857	NUM
easat-7972	196	13	brand	brand	NOUN
easat-7972	196	14	trust	trust	NOUN
easat-7972	196	15	0.826	0.826	NUM
easat-7972	196	16	0.895	0.895	NUM
easat-7972	196	17	purchase	purchase	NOUN
easat-7972	196	18	decision	decision	NOUN
easat-7972	196	19	0.821	0.821	NUM
easat-7972	196	20	0.761	0.761	NUM
easat-7972	196	21	0.919	0.919	NUM
easat-7972	196	22	social	social	ADJ
easat-7972	196	23	media	medium	NOUN
easat-7972	196	24	marketing	market	VERB
easat-7972	196	25	0.802	0.802	NUM
easat-7972	196	26	0.742	0.742	NUM
easat-7972	196	27	0.752	0.752	NUM
easat-7972	196	28	0.815	0.815	NUM
easat-7972	196	29	5.4	5.4	NUM
easat-7972	196	30	.	.	PUNCT
easat-7972	197	1	reliability	reliability	NOUN
easat-7972	197	2	block	block	NOUN
easat-7972	197	3	indicators	indicator	NOUN
easat-7972	197	4	that	that	PRON
easat-7972	197	5	measure	measure	VERB
easat-7972	197	6	the	the	DET
easat-7972	197	7	internal	internal	ADJ
easat-7972	197	8	fit	fit	NOUN
easat-7972	197	9	of	of	ADP
easat-7972	197	10	the	the	DET
easat-7972	197	11	construct	construct	VERB
easat-7972	197	12	-	-	PUNCT
easat-7972	197	13	forming	form	VERB
easat-7972	197	14	indicators	indicator	NOUN
easat-7972	197	15	indicate	indicate	VERB
easat-7972	197	16	the	the	DET
easat-7972	197	17	extent	extent	NOUN
easat-7972	197	18	to	to	PART
easat-7972	197	19	which	which	PRON
easat-7972	197	20	the	the	DET
easat-7972	197	21	indicators	indicator	NOUN
easat-7972	197	22	reflect	reflect	VERB
easat-7972	197	23	unobserved	unobserved	ADJ
easat-7972	197	24	latent	latent	NOUN
easat-7972	197	25	factors	factor	NOUN
easat-7972	197	26	.	.	PUNCT
easat-7972	198	1	cronbach	cronbach	PROPN
easat-7972	198	2	's	's	PART
easat-7972	198	3	alpha	alpha	NOUN
easat-7972	198	4	can	can	AUX
easat-7972	198	5	be	be	AUX
easat-7972	198	6	used	use	VERB
easat-7972	198	7	to	to	PART
easat-7972	198	8	measure	measure	VERB
easat-7972	198	9	reliability	reliability	NOUN
easat-7972	198	10	.	.	PUNCT
easat-7972	199	1	in	in	ADP
easat-7972	199	2	addition	addition	NOUN
easat-7972	199	3	,	,	PUNCT
easat-7972	199	4	composite	composite	ADJ
easat-7972	199	5	reliability	reliability	NOUN
easat-7972	199	6	values	value	NOUN
easat-7972	199	7	are	be	AUX
easat-7972	199	8	also	also	ADV
easat-7972	199	9	used	use	VERB
easat-7972	199	10	,	,	PUNCT
easat-7972	199	11	with	with	ADP
easat-7972	199	12	the	the	DET
easat-7972	199	13	same	same	ADJ
easat-7972	199	14	interpretation	interpretation	NOUN
easat-7972	199	15	as	as	ADP
easat-7972	199	16	cronbach	cronbach	NOUN
easat-7972	199	17	's	's	PART
easat-7972	199	18	alpha	alpha	NOUN
easat-7972	199	19	.	.	PUNCT
easat-7972	200	1	the	the	DET
easat-7972	200	2	accepted	accept	VERB
easat-7972	200	3	limit	limit	NOUN
easat-7972	200	4	for	for	ADP
easat-7972	200	5	composite	composite	ADJ
easat-7972	200	6	reliability	reliability	NOUN
easat-7972	200	7	is	be	AUX
easat-7972	200	8	0.7	0.7	NUM
easat-7972	200	9	,	,	PUNCT
easat-7972	200	10	although	although	SCONJ
easat-7972	200	11	this	this	PRON
easat-7972	200	12	is	be	AUX
easat-7972	200	13	not	not	PART
easat-7972	200	14	an	an	DET
easat-7972	200	15	absolute	absolute	ADJ
easat-7972	200	16	standard	standard	NOUN
easat-7972	200	17	.	.	PUNCT
easat-7972	200	18	table	table	NOUN
easat-7972	200	19	11	11	NUM
easat-7972	200	20	.	.	PUNCT
easat-7972	201	1	results	result	NOUN
easat-7972	201	2	of	of	ADP
easat-7972	201	3	cronbach	cronbach	NOUN
easat-7972	201	4	's	's	PART
easat-7972	201	5	alpha	alpha	NOUN
easat-7972	201	6	and	and	CCONJ
easat-7972	201	7	composite	composite	ADJ
easat-7972	201	8	reliability	reliability	NOUN
easat-7972	201	9	tests	test	NOUN
easat-7972	201	10	.	.	PUNCT
easat-7972	202	1	cronbach	cronbach	PROPN
easat-7972	202	2	's	's	PART
easat-7972	202	3	alpha	alpha	ADJ
easat-7972	202	4	composite	composite	ADJ
easat-7972	202	5	reliability	reliability	NOUN
easat-7972	202	6	social	social	ADJ
easat-7972	202	7	media	medium	NOUN
easat-7972	202	8	marketing	marketing	NOUN
easat-7972	202	9	(	(	PUNCT
easat-7972	202	10	x1	x1	PROPN
easat-7972	202	11	)	)	PUNCT
easat-7972	202	12	0.874	0.874	NUM
easat-7972	202	13	0.908	0.908	NUM
easat-7972	202	14	brand	brand	NOUN
easat-7972	202	15	engagement	engagement	NOUN
easat-7972	202	16	(	(	PUNCT
easat-7972	202	17	y1	y1	PROPN
easat-7972	202	18	)	)	PUNCT
easat-7972	202	19	0.857	0.857	NUM
easat-7972	202	20	0.933	0.933	NUM
easat-7972	202	21	trust	trust	NOUN
easat-7972	202	22	(	(	PUNCT
easat-7972	202	23	y2	y2	PROPN
easat-7972	202	24	)	)	PUNCT
easat-7972	202	25	0.826	0.826	NUM
easat-7972	202	26	0.942	0.942	NUM
easat-7972	202	27	purchase	purchase	NOUN
easat-7972	202	28	decision	decision	NOUN
easat-7972	202	29	(	(	PUNCT
easat-7972	202	30	y3	y3	NOUN
easat-7972	202	31	)	)	PUNCT
easat-7972	202	32	0.939	0.939	NUM
easat-7972	202	33	0.956	0.956	NUM
easat-7972	202	34	based	base	VERB
easat-7972	202	35	on	on	ADP
easat-7972	202	36	table	table	NOUN
easat-7972	202	37	11	11	NUM
easat-7972	202	38	,	,	PUNCT
easat-7972	202	39	all	all	DET
easat-7972	202	40	variables	variable	NOUN
easat-7972	202	41	have	have	AUX
easat-7972	202	42	cronbach	cronbach	VERB
easat-7972	202	43	's	's	PART
easat-7972	202	44	alpha	alpha	NOUN
easat-7972	202	45	values	value	NOUN
easat-7972	202	46	and	and	CCONJ
easat-7972	202	47	composite	composite	ADJ
easat-7972	202	48	reliability	reliability	NOUN
easat-7972	202	49	above	above	ADP
easat-7972	202	50	0.7	0.7	NUM
easat-7972	202	51	.	.	PUNCT
easat-7972	203	1	this	this	PRON
easat-7972	203	2	indicates	indicate	VERB
easat-7972	203	3	that	that	SCONJ
easat-7972	203	4	the	the	DET
easat-7972	203	5	study	study	NOUN
easat-7972	203	6	's	's	PART
easat-7972	203	7	data	datum	NOUN
easat-7972	203	8	can	can	AUX
easat-7972	203	9	be	be	AUX
easat-7972	203	10	considered	consider	VERB
easat-7972	203	11	reliable	reliable	ADJ
easat-7972	203	12	.	.	PUNCT
easat-7972	204	1	5.5	5.5	NUM
easat-7972	204	2	.	.	PUNCT
easat-7972	204	3	structural	structural	ADJ
easat-7972	204	4	model	model	NOUN
easat-7972	204	5	evaluation	evaluation	NOUN
easat-7972	204	6	results	result	NOUN
easat-7972	204	7	(	(	PUNCT
easat-7972	204	8	inner	inner	ADJ
easat-7972	204	9	model	model	NOUN
easat-7972	204	10	)	)	PUNCT
easat-7972	204	11	measurement	measurement	NOUN
easat-7972	204	12	using	use	VERB
easat-7972	204	13	r	r	NOUN
easat-7972	204	14	-	-	PUNCT
easat-7972	204	15	square	square	NOUN
easat-7972	204	16	of	of	ADP
easat-7972	204	17	dependent	dependent	ADJ
easat-7972	204	18	latent	latent	NOUN
easat-7972	204	19	variables	variable	NOUN
easat-7972	204	20	,	,	PUNCT
easat-7972	204	21	interpreted	interpret	VERB
easat-7972	204	22	like	like	ADP
easat-7972	204	23	regression	regression	NOUN
easat-7972	204	24	,	,	PUNCT
easat-7972	204	25	and	and	CCONJ
easat-7972	204	26	qsquare	qsquare	VERB
easat-7972	204	27	for	for	ADP
easat-7972	204	28	predictive	predictive	ADJ
easat-7972	204	29	relevance	relevance	NOUN
easat-7972	204	30	of	of	ADP
easat-7972	204	31	the	the	DET
easat-7972	204	32	model	model	NOUN
easat-7972	204	33	,	,	PUNCT
easat-7972	204	34	assessing	assess	VERB
easat-7972	204	35	how	how	SCONJ
easat-7972	204	36	well	well	ADV
easat-7972	204	37	the	the	DET
easat-7972	204	38	model	model	NOUN
easat-7972	204	39	produces	produce	VERB
easat-7972	204	40	observation	observation	NOUN
easat-7972	204	41	values	value	NOUN
easat-7972	204	42	.	.	PUNCT
easat-7972	205	1	q	q	X
easat-7972	205	2	-	-	PUNCT
easat-7972	205	3	square	square	ADJ
easat-7972	205	4	>	>	X
easat-7972	205	5	0	0	PUNCT
easat-7972	205	6	indicates	indicate	VERB
easat-7972	205	7	predictive	predictive	ADJ
easat-7972	205	8	relevance	relevance	NOUN
easat-7972	205	9	,	,	PUNCT
easat-7972	205	10	while	while	SCONJ
easat-7972	205	11	q	q	NOUN
easat-7972	205	12	-	-	NOUN
easat-7972	205	13	square	square	ADJ
easat-7972	205	14	<	<	X
easat-7972	205	15	0	0	NUM
easat-7972	205	16	indicates	indicate	VERB
easat-7972	205	17	lack	lack	NOUN
easat-7972	205	18	of	of	ADP
easat-7972	205	19	predictive	predictive	ADJ
easat-7972	205	20	relevance	relevance	NOUN
easat-7972	205	21	.	.	PUNCT
easat-7972	206	1	5.5.1	5.5.1	NUM
easat-7972	206	2	.	.	PUNCT
easat-7972	207	1	r	r	NOUN
easat-7972	207	2	–	–	PUNCT
easat-7972	207	3	square	square	VERB
easat-7972	207	4	the	the	DET
easat-7972	207	5	r	r	NOUN
easat-7972	207	6	-	-	PUNCT
easat-7972	207	7	square	square	ADJ
easat-7972	207	8	value	value	NOUN
easat-7972	207	9	is	be	AUX
easat-7972	207	10	used	use	VERB
easat-7972	207	11	to	to	PART
easat-7972	207	12	calculate	calculate	VERB
easat-7972	207	13	the	the	DET
easat-7972	207	14	q	q	NOUN
easat-7972	207	15	-	-	ADJ
easat-7972	207	16	square	square	ADJ
easat-7972	207	17	,	,	PUNCT
easat-7972	207	18	a	a	DET
easat-7972	207	19	test	test	NOUN
easat-7972	207	20	of	of	ADP
easat-7972	207	21	the	the	DET
easat-7972	207	22	model	model	NOUN
easat-7972	207	23	's	's	PART
easat-7972	207	24	goodness	goodness	NOUN
easat-7972	207	25	of	of	ADP
easat-7972	207	26	fit	fit	NOUN
easat-7972	207	27	,	,	PUNCT
easat-7972	207	28	and	and	CCONJ
easat-7972	207	29	shows	show	VERB
easat-7972	207	30	the	the	DET
easat-7972	207	31	percentage	percentage	NOUN
easat-7972	207	32	of	of	ADP
easat-7972	207	33	exogenous	exogenous	ADJ
easat-7972	207	34	variables	variable	NOUN
easat-7972	207	35	'	'	PART
easat-7972	207	36	influence	influence	NOUN
easat-7972	207	37	on	on	ADP
easat-7972	207	38	endogenous	endogenous	ADJ
easat-7972	207	39	variables	variable	NOUN
easat-7972	207	40	.	.	PUNCT
easat-7972	208	1	the	the	DET
easat-7972	208	2	r	r	NOUN
easat-7972	208	3	-	-	PUNCT
easat-7972	208	4	square	square	ADJ
easat-7972	208	5	range	range	NOUN
easat-7972	208	6	is	be	AUX
easat-7972	208	7	0	0	NUM
easat-7972	208	8	-	-	SYM
easat-7972	208	9	1	1	NUM
easat-7972	208	10	,	,	PUNCT
easat-7972	208	11	with	with	ADP
easat-7972	208	12	values	value	NOUN
easat-7972	208	13	approaching	approach	VERB
easat-7972	208	14	0	0	NUM
easat-7972	208	15	indicating	indicate	VERB
easat-7972	208	16	a	a	DET
easat-7972	208	17	weak	weak	ADJ
easat-7972	208	18	exogenous	exogenous	ADJ
easat-7972	208	19	influence	influence	NOUN
easat-7972	208	20	while	while	SCONJ
easat-7972	208	21	approaching	approach	VERB
easat-7972	208	22	1	1	NUM
easat-7972	208	23	indicating	indicate	VERB
easat-7972	208	24	a	a	DET
easat-7972	208	25	strong	strong	ADJ
easat-7972	208	26	influence	influence	NOUN
easat-7972	208	27	on	on	ADP
easat-7972	208	28	endogenous	endogenous	ADJ
easat-7972	208	29	variables	variable	NOUN
easat-7972	208	30	.	.	PUNCT
easat-7972	209	1	table	table	NOUN
easat-7972	209	2	12	12	NUM
easat-7972	209	3	.	.	PUNCT
easat-7972	210	1	r	r	X
easat-7972	210	2	-	-	PUNCT
easat-7972	210	3	square	square	ADJ
easat-7972	210	4	test	test	NOUN
easat-7972	210	5	results	result	NOUN
easat-7972	210	6	.	.	PUNCT
easat-7972	211	1	r	r	NOUN
easat-7972	211	2	square	square	ADJ
easat-7972	211	3	r	r	NOUN
easat-7972	211	4	square	square	ADJ
easat-7972	211	5	adjusted	adjust	VERB
easat-7972	211	6	brand	brand	NOUN
easat-7972	211	7	engagement	engagement	NOUN
easat-7972	211	8	(	(	PUNCT
easat-7972	211	9	y1	y1	PROPN
easat-7972	211	10	)	)	PUNCT
easat-7972	211	11	0.643	0.643	NUM
easat-7972	211	12	0.641	0.641	NUM
easat-7972	211	13	trust	trust	NOUN
easat-7972	211	14	(	(	PUNCT
easat-7972	211	15	y2	y2	PROPN
easat-7972	211	16	)	)	PUNCT
easat-7972	211	17	0.700	0.700	NUM
easat-7972	211	18	0.697	0.697	NUM
easat-7972	211	19	purchase	purchase	NOUN
easat-7972	211	20	decision	decision	NOUN
easat-7972	211	21	(	(	PUNCT
easat-7972	211	22	y3	y3	NOUN
easat-7972	211	23	)	)	PUNCT
easat-7972	211	24	0.712	0.712	NUM
easat-7972	211	25	0.708	0.708	NUM
easat-7972	211	26	based	base	VERB
easat-7972	211	27	on	on	ADP
easat-7972	211	28	table	table	NOUN
easat-7972	211	29	12	12	NUM
easat-7972	211	30	,	,	PUNCT
easat-7972	211	31	the	the	DET
easat-7972	211	32	r	r	NOUN
easat-7972	211	33	-	-	PUNCT
easat-7972	211	34	square	square	ADJ
easat-7972	211	35	value	value	NOUN
easat-7972	211	36	of	of	ADP
easat-7972	211	37	the	the	DET
easat-7972	211	38	social	social	ADJ
easat-7972	211	39	media	media	NOUN
easat-7972	211	40	marketing	marketing	NOUN
easat-7972	211	41	variable	variable	NOUN
easat-7972	211	42	on	on	ADP
easat-7972	211	43	brand	brand	NOUN
easat-7972	211	44	engagement	engagement	NOUN
easat-7972	211	45	is	be	AUX
easat-7972	211	46	0.643	0.643	NUM
easat-7972	211	47	,	,	PUNCT
easat-7972	211	48	which	which	PRON
easat-7972	211	49	means	mean	VERB
easat-7972	211	50	its	its	PRON
easat-7972	211	51	influence	influence	NOUN
easat-7972	211	52	is	be	AUX
easat-7972	211	53	64.3	64.3	NUM
easat-7972	211	54	percent	percent	NOUN
easat-7972	211	55	,	,	PUNCT
easat-7972	211	56	with	with	SCONJ
easat-7972	211	57	35.7	35.7	NUM
easat-7972	211	58	percent	percent	NOUN
easat-7972	211	59	explained	explain	VERB
easat-7972	211	60	by	by	ADP
easat-7972	211	61	other	other	ADJ
easat-7972	211	62	factors	factor	NOUN
easat-7972	211	63	outside	outside	ADP
easat-7972	211	64	the	the	DET
easat-7972	211	65	model	model	NOUN
easat-7972	211	66	.	.	PUNCT
easat-7972	212	1	for	for	ADP
easat-7972	212	2	trust	trust	NOUN
easat-7972	212	3	,	,	PUNCT
easat-7972	212	4	the	the	DET
easat-7972	212	5	r	r	NOUN
easat-7972	212	6	-	-	PUNCT
easat-7972	212	7	square	square	ADJ
easat-7972	212	8	value	value	NOUN
easat-7972	212	9	is	be	AUX
easat-7972	212	10	0.700	0.700	NUM
easat-7972	212	11	,	,	PUNCT
easat-7972	212	12	indicating	indicate	VERB
easat-7972	212	13	an	an	DET
easat-7972	212	14	influence	influence	NOUN
easat-7972	212	15	of	of	ADP
easat-7972	212	16	70	70	NUM
easat-7972	212	17	percent	percent	NOUN
easat-7972	212	18	,	,	PUNCT
easat-7972	212	19	with	with	ADP
easat-7972	212	20	30	30	NUM
easat-7972	212	21	percent	percent	NOUN
easat-7972	212	22	explained	explain	VERB
easat-7972	212	23	by	by	ADP
easat-7972	212	24	other	other	ADJ
easat-7972	212	25	factors	factor	NOUN
easat-7972	212	26	.	.	PUNCT
easat-7972	213	1	the	the	DET
easat-7972	213	2	r	r	NOUN
easat-7972	213	3	-	-	PUNCT
easat-7972	213	4	square	square	ADJ
easat-7972	213	5	value	value	NOUN
easat-7972	213	6	for	for	ADP
easat-7972	213	7	social	social	ADJ
easat-7972	213	8	media	medium	NOUN
easat-7972	213	9	marketing	marketing	NOUN
easat-7972	213	10	,	,	PUNCT
easat-7972	213	11	brand	brand	NOUN
easat-7972	213	12	engagement	engagement	NOUN
easat-7972	213	13	,	,	PUNCT
easat-7972	213	14	and	and	CCONJ
easat-7972	213	15	trust	trust	NOUN
easat-7972	213	16	in	in	ADP
easat-7972	213	17	purchasing	purchase	VERB
easat-7972	213	18	decisions	decision	NOUN
easat-7972	213	19	is	be	AUX
easat-7972	213	20	0.712	0.712	NUM
easat-7972	213	21	,	,	PUNCT
easat-7972	213	22	indicating	indicate	VERB
easat-7972	213	23	an	an	DET
easat-7972	213	24	influence	influence	NOUN
easat-7972	213	25	of	of	ADP
easat-7972	213	26	71.2	71.2	NUM
easat-7972	213	27	percent	percent	NOUN
easat-7972	213	28	.	.	PUNCT
easat-7972	214	1	in	in	ADP
easat-7972	214	2	comparison	comparison	NOUN
easat-7972	214	3	,	,	PUNCT
easat-7972	214	4	other	other	ADJ
easat-7972	214	5	factors	factor	NOUN
easat-7972	214	6	outside	outside	ADP
easat-7972	214	7	the	the	DET
easat-7972	214	8	model	model	NOUN
easat-7972	214	9	explain	explain	VERB
easat-7972	214	10	28.8	28.8	NUM
easat-7972	214	11	percent	percent	NOUN
easat-7972	214	12	.	.	PUNCT
easat-7972	215	1	these	these	DET
easat-7972	215	2	models	model	NOUN
easat-7972	215	3	are	be	AUX
easat-7972	215	4	in	in	ADP
easat-7972	215	5	the	the	DET
easat-7972	215	6	fairly	fairly	ADV
easat-7972	215	7	strong	strong	ADJ
easat-7972	215	8	category	category	NOUN
easat-7972	215	9	.	.	PUNCT
easat-7972	216	1	884	884	NUM
easat-7972	216	2	edelweiss	edelweiss	PROPN
easat-7972	216	3	applied	apply	VERB
easat-7972	216	4	science	science	NOUN
easat-7972	216	5	and	and	CCONJ
easat-7972	216	6	technology	technology	NOUN
easat-7972	216	7	issn	issn	PROPN
easat-7972	216	8	:	:	PUNCT
easat-7972	216	9	2576	2576	NUM
easat-7972	216	10	-	-	SYM
easat-7972	216	11	8484	8484	NUM
easat-7972	216	12	vol	vol	NOUN
easat-7972	216	13	.	.	PROPN
easat-7972	217	1	9	9	NUM
easat-7972	217	2	,	,	PUNCT
easat-7972	217	3	no	no	INTJ
easat-7972	217	4	.	.	NOUN
easat-7972	218	1	6	6	NUM
easat-7972	218	2	:	:	PUNCT
easat-7972	218	3	873	873	NUM
easat-7972	218	4	-	-	NUM
easat-7972	218	5	893	893	NUM
easat-7972	218	6	,	,	PUNCT
easat-7972	218	7	2025	2025	NUM
easat-7972	218	8	doi	doi	NOUN
easat-7972	218	9	:	:	PUNCT
easat-7972	218	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	218	11	©	©	PROPN
easat-7972	218	12	2025	2025	NUM
easat-7972	218	13	by	by	ADP
easat-7972	218	14	the	the	DET
easat-7972	218	15	authors	author	NOUN
easat-7972	218	16	;	;	PUNCT
easat-7972	218	17	licensee	licensee	PROPN
easat-7972	218	18	learning	learn	VERB
easat-7972	218	19	gate	gate	PROPN
easat-7972	218	20	5.5.2	5.5.2	NUM
easat-7972	218	21	.	.	PUNCT
easat-7972	219	1	goodness	goodness	NOUN
easat-7972	219	2	of	of	ADP
easat-7972	219	3	fit	fit	ADJ
easat-7972	219	4	model	model	NOUN
easat-7972	219	5	(	(	PUNCT
easat-7972	219	6	q2	q2	NOUN
easat-7972	219	7	)	)	PUNCT
easat-7972	219	8	inner	inner	ADJ
easat-7972	219	9	model	model	NOUN
easat-7972	219	10	testing	testing	NOUN
easat-7972	219	11	is	be	AUX
easat-7972	219	12	done	do	VERB
easat-7972	219	13	by	by	ADP
easat-7972	219	14	looking	look	VERB
easat-7972	219	15	at	at	ADP
easat-7972	219	16	the	the	DET
easat-7972	219	17	q	q	ADJ
easat-7972	219	18	-	-	PUNCT
easat-7972	219	19	square	square	ADJ
easat-7972	219	20	value	value	NOUN
easat-7972	219	21	as	as	ADP
easat-7972	219	22	a	a	DET
easat-7972	219	23	goodness	goodness	NOUN
easat-7972	219	24	of	of	ADP
easat-7972	219	25	fit	fit	ADJ
easat-7972	219	26	test	test	NOUN
easat-7972	219	27	.	.	PUNCT
easat-7972	220	1	if	if	SCONJ
easat-7972	220	2	the	the	DET
easat-7972	220	3	qsquare	qsquare	ADJ
easat-7972	220	4	value	value	NOUN
easat-7972	220	5	is	be	AUX
easat-7972	220	6	greater	great	ADJ
easat-7972	220	7	than	than	ADP
easat-7972	220	8	0	0	NUM
easat-7972	220	9	,	,	PUNCT
easat-7972	220	10	the	the	DET
easat-7972	220	11	model	model	NOUN
easat-7972	220	12	has	have	VERB
easat-7972	220	13	predictive	predictive	ADJ
easat-7972	220	14	relevance	relevance	NOUN
easat-7972	220	15	,	,	PUNCT
easat-7972	220	16	while	while	SCONJ
easat-7972	220	17	if	if	SCONJ
easat-7972	220	18	it	it	PRON
easat-7972	220	19	is	be	AUX
easat-7972	220	20	less	less	ADJ
easat-7972	220	21	than	than	ADP
easat-7972	220	22	0	0	NUM
easat-7972	220	23	,	,	PUNCT
easat-7972	220	24	the	the	DET
easat-7972	220	25	model	model	NOUN
easat-7972	220	26	is	be	AUX
easat-7972	220	27	less	less	ADV
easat-7972	220	28	predictively	predictively	ADV
easat-7972	220	29	relevant	relevant	ADJ
easat-7972	220	30	.	.	PUNCT
easat-7972	221	1	a	a	DET
easat-7972	221	2	positive	positive	ADJ
easat-7972	221	3	q	q	ADJ
easat-7972	221	4	-	-	PUNCT
easat-7972	221	5	square	square	ADJ
easat-7972	221	6	value	value	NOUN
easat-7972	221	7	indicates	indicate	VERB
easat-7972	221	8	a	a	DET
easat-7972	221	9	relevant	relevant	ADJ
easat-7972	221	10	predictive	predictive	ADJ
easat-7972	221	11	model	model	NOUN
easat-7972	221	12	.	.	PUNCT
easat-7972	222	1	q2	q2	NOUN
easat-7972	222	2	=	=	SYM
easat-7972	222	3	1	1	NUM
easat-7972	222	4	–	–	PUNCT
easat-7972	222	5	[	[	X
easat-7972	222	6	(	(	PUNCT
easat-7972	222	7	1	1	NUM
easat-7972	222	8	-	-	PUNCT
easat-7972	222	9	r12	r12	NOUN
easat-7972	222	10	)	)	PUNCT
easat-7972	222	11	(	(	PUNCT
easat-7972	222	12	1r22	1r22	NUM
easat-7972	222	13	)	)	PUNCT
easat-7972	222	14	(	(	PUNCT
easat-7972	222	15	1	1	X
easat-7972	222	16	–	–	PUNCT
easat-7972	222	17	r22	r22	NOUN
easat-7972	222	18	)	)	PUNCT
easat-7972	222	19	=	=	SYM
easat-7972	222	20	1	1	X
easat-7972	222	21	–	–	PUNCT
easat-7972	222	22	[	[	X
easat-7972	222	23	(	(	PUNCT
easat-7972	222	24	1	1	NUM
easat-7972	222	25	-	-	NUM
easat-7972	222	26	0,413	0,413	NUM
easat-7972	222	27	)	)	PUNCT
easat-7972	222	28	(	(	PUNCT
easat-7972	222	29	1	1	NUM
easat-7972	222	30	-	-	NUM
easat-7972	222	31	0,49	0,49	NUM
easat-7972	222	32	)	)	PUNCT
easat-7972	222	33	(	(	PUNCT
easat-7972	222	34	1	1	NUM
easat-7972	222	35	-	-	PUNCT
easat-7972	222	36	0,506	0,506	NUM
easat-7972	222	37	)	)	PUNCT
easat-7972	223	1	=	=	SYM
easat-7972	223	2	0,8522	0,8522	NOUN
easat-7972	223	3	based	base	VERB
easat-7972	223	4	on	on	ADP
easat-7972	223	5	the	the	DET
easat-7972	223	6	q	q	ADJ
easat-7972	223	7	-	-	PUNCT
easat-7972	223	8	square	square	ADJ
easat-7972	223	9	calculation	calculation	NOUN
easat-7972	223	10	,	,	PUNCT
easat-7972	223	11	the	the	DET
easat-7972	223	12	q	q	ADJ
easat-7972	223	13	-	-	PUNCT
easat-7972	223	14	square	square	ADJ
easat-7972	223	15	value	value	NOUN
easat-7972	223	16	of	of	ADP
easat-7972	223	17	0.8522	0.8522	NUM
easat-7972	223	18	indicates	indicate	VERB
easat-7972	223	19	that	that	SCONJ
easat-7972	223	20	the	the	DET
easat-7972	223	21	model	model	NOUN
easat-7972	223	22	has	have	VERB
easat-7972	223	23	strong	strong	ADJ
easat-7972	223	24	predictive	predictive	ADJ
easat-7972	223	25	relevance	relevance	NOUN
easat-7972	223	26	.	.	PUNCT
easat-7972	224	1	this	this	DET
easat-7972	224	2	result	result	NOUN
easat-7972	224	3	proves	prove	VERB
easat-7972	224	4	that	that	SCONJ
easat-7972	224	5	the	the	DET
easat-7972	224	6	structural	structural	ADJ
easat-7972	224	7	model	model	NOUN
easat-7972	224	8	is	be	AUX
easat-7972	224	9	very	very	ADV
easat-7972	224	10	good	good	ADJ
easat-7972	224	11	.	.	PUNCT
easat-7972	225	1	based	base	VERB
easat-7972	225	2	on	on	ADP
easat-7972	225	3	the	the	DET
easat-7972	225	4	q²	q²	PROPN
easat-7972	225	5	value	value	NOUN
easat-7972	225	6	,	,	PUNCT
easat-7972	225	7	85.22	85.22	NUM
easat-7972	225	8	percent	percent	NOUN
easat-7972	225	9	of	of	ADP
easat-7972	225	10	the	the	DET
easat-7972	225	11	endogenous	endogenous	ADJ
easat-7972	225	12	construct	construct	NOUN
easat-7972	225	13	is	be	AUX
easat-7972	225	14	explained	explain	VERB
easat-7972	225	15	by	by	ADP
easat-7972	225	16	variations	variation	NOUN
easat-7972	225	17	in	in	ADP
easat-7972	225	18	the	the	DET
easat-7972	225	19	exogenous	exogenous	ADJ
easat-7972	225	20	construct	construct	NOUN
easat-7972	225	21	,	,	PUNCT
easat-7972	225	22	while	while	SCONJ
easat-7972	225	23	the	the	DET
easat-7972	225	24	remaining	remain	VERB
easat-7972	225	25	14.78	14.78	NUM
easat-7972	225	26	percent	percent	NOUN
easat-7972	225	27	is	be	AUX
easat-7972	225	28	explained	explain	VERB
easat-7972	225	29	by	by	ADP
easat-7972	225	30	other	other	ADJ
easat-7972	225	31	variables	variable	NOUN
easat-7972	225	32	outside	outside	ADP
easat-7972	225	33	the	the	DET
easat-7972	225	34	model	model	NOUN
easat-7972	225	35	.	.	PUNCT
easat-7972	226	1	5.6	5.6	NUM
easat-7972	226	2	.	.	PUNCT
easat-7972	226	3	hypothesis	hypothesis	NOUN
easat-7972	226	4	testing	testing	NOUN
easat-7972	226	5	results	result	VERB
easat-7972	226	6	5.6.1	5.6.1	NUM
easat-7972	226	7	.	.	PUNCT
easat-7972	227	1	direct	direct	ADJ
easat-7972	227	2	effect	effect	NOUN
easat-7972	227	3	test	test	NOUN
easat-7972	227	4	results	result	VERB
easat-7972	227	5	four	four	NUM
easat-7972	227	6	direct	direct	ADJ
easat-7972	227	7	effect	effect	NOUN
easat-7972	227	8	hypotheses	hypothesis	NOUN
easat-7972	227	9	were	be	AUX
easat-7972	227	10	tested	test	VERB
easat-7972	227	11	using	use	VERB
easat-7972	227	12	partial	partial	ADJ
easat-7972	227	13	least	least	ADJ
easat-7972	227	14	square	square	ADJ
easat-7972	227	15	(	(	PUNCT
easat-7972	227	16	pls	pls	INTJ
easat-7972	227	17	)	)	PUNCT
easat-7972	227	18	.	.	PUNCT
easat-7972	228	1	testing	testing	NOUN
easat-7972	228	2	was	be	AUX
easat-7972	228	3	carried	carry	VERB
easat-7972	228	4	out	out	ADP
easat-7972	228	5	using	use	VERB
easat-7972	228	6	the	the	DET
easat-7972	228	7	t	t	NOUN
easat-7972	228	8	-	-	PUNCT
easat-7972	228	9	test	test	NOUN
easat-7972	228	10	on	on	ADP
easat-7972	228	11	each	each	DET
easat-7972	228	12	path	path	NOUN
easat-7972	228	13	between	between	ADP
easat-7972	228	14	variables	variable	NOUN
easat-7972	228	15	.	.	PUNCT
easat-7972	229	1	the	the	DET
easat-7972	229	2	bootstrap	bootstrap	NOUN
easat-7972	229	3	method	method	NOUN
easat-7972	229	4	was	be	AUX
easat-7972	229	5	used	use	VERB
easat-7972	229	6	for	for	ADP
easat-7972	229	7	each	each	DET
easat-7972	229	8	hypothesized	hypothesized	ADJ
easat-7972	229	9	relationship	relationship	NOUN
easat-7972	229	10	to	to	PART
easat-7972	229	11	reduce	reduce	VERB
easat-7972	229	12	the	the	DET
easat-7972	229	13	problem	problem	NOUN
easat-7972	229	14	of	of	ADP
easat-7972	229	15	data	datum	NOUN
easat-7972	229	16	abnormality	abnormality	NOUN
easat-7972	229	17	.	.	PUNCT
easat-7972	230	1	the	the	DET
easat-7972	230	2	results	result	NOUN
easat-7972	230	3	of	of	ADP
easat-7972	230	4	the	the	DET
easat-7972	230	5	direct	direct	ADJ
easat-7972	230	6	effect	effect	NOUN
easat-7972	230	7	test	test	NOUN
easat-7972	230	8	are	be	AUX
easat-7972	230	9	presented	present	VERB
easat-7972	230	10	in	in	ADP
easat-7972	230	11	table	table	NOUN
easat-7972	230	12	13	13	NUM
easat-7972	230	13	and	and	CCONJ
easat-7972	230	14	figure	figure	VERB
easat-7972	230	15	2	2	NUM
easat-7972	230	16	.	.	PUNCT
easat-7972	230	17	figure	figure	NOUN
easat-7972	230	18	2	2	NUM
easat-7972	230	19	.	.	PUNCT
easat-7972	230	20	print	print	VERB
easat-7972	230	21	out	out	ADP
easat-7972	230	22	the	the	DET
easat-7972	230	23	full	full	ADJ
easat-7972	230	24	model	model	NOUN
easat-7972	230	25	.	.	PROPN
easat-7972	231	1	885	885	NUM
easat-7972	231	2	edelweiss	edelweiss	PROPN
easat-7972	231	3	applied	apply	VERB
easat-7972	231	4	science	science	NOUN
easat-7972	231	5	and	and	CCONJ
easat-7972	231	6	technology	technology	NOUN
easat-7972	231	7	issn	issn	PROPN
easat-7972	231	8	:	:	PUNCT
easat-7972	231	9	2576	2576	NUM
easat-7972	231	10	-	-	SYM
easat-7972	231	11	8484	8484	NUM
easat-7972	231	12	vol	vol	NOUN
easat-7972	231	13	.	.	PROPN
easat-7972	232	1	9	9	NUM
easat-7972	232	2	,	,	PUNCT
easat-7972	232	3	no	no	INTJ
easat-7972	232	4	.	.	NOUN
easat-7972	233	1	6	6	NUM
easat-7972	233	2	:	:	PUNCT
easat-7972	233	3	873	873	NUM
easat-7972	233	4	-	-	NUM
easat-7972	233	5	893	893	NUM
easat-7972	233	6	,	,	PUNCT
easat-7972	233	7	2025	2025	NUM
easat-7972	233	8	doi	doi	NOUN
easat-7972	233	9	:	:	PUNCT
easat-7972	233	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	233	11	©	©	PROPN
easat-7972	233	12	2025	2025	NUM
easat-7972	233	13	by	by	ADP
easat-7972	233	14	the	the	DET
easat-7972	233	15	authors	author	NOUN
easat-7972	233	16	;	;	PUNCT
easat-7972	234	1	licensee	licensee	PROPN
easat-7972	234	2	learning	learn	VERB
easat-7972	234	3	gate	gate	NOUN
easat-7972	234	4	table	table	NOUN
easat-7972	234	5	13	13	NUM
easat-7972	234	6	.	.	PUNCT
easat-7972	234	7	results	result	NOUN
easat-7972	234	8	of	of	ADP
easat-7972	234	9	the	the	DET
easat-7972	234	10	direct	direct	ADJ
easat-7972	234	11	influence	influence	NOUN
easat-7972	234	12	test	test	NOUN
easat-7972	234	13	.	.	PUNCT
easat-7972	235	1	path	path	PROPN
easat-7972	235	2	coef	coef	PROPN
easat-7972	235	3	.	.	PUNCT
easat-7972	236	1	t	t	PROPN
easat-7972	236	2	statistics	statistic	NOUN
easat-7972	236	3	p	p	PROPN
easat-7972	236	4	values	value	NOUN
easat-7972	236	5	info	info	NOUN
easat-7972	236	6	.	.	PUNCT
easat-7972	237	1	social	social	ADJ
easat-7972	237	2	media	medium	NOUN
easat-7972	237	3	marketing	marketing	NOUN
easat-7972	237	4	(	(	PUNCT
easat-7972	237	5	x1	x1	PROPN
easat-7972	237	6	)	)	PUNCT
easat-7972	237	7	-	-	PUNCT
easat-7972	237	8	>	>	X
easat-7972	237	9	purchase	purchase	NOUN
easat-7972	237	10	decision	decision	NOUN
easat-7972	237	11	(	(	PUNCT
easat-7972	237	12	y3	y3	NOUN
easat-7972	237	13	)	)	PUNCT
easat-7972	237	14	0.217	0.217	NUM
easat-7972	237	15	2.273	2.273	NUM
easat-7972	237	16	0.023	0.023	NUM
easat-7972	237	17	significant	significant	ADJ
easat-7972	237	18	social	social	ADJ
easat-7972	237	19	media	medium	NOUN
easat-7972	237	20	marketing	marketing	NOUN
easat-7972	237	21	(	(	PUNCT
easat-7972	237	22	x1	x1	PROPN
easat-7972	237	23	)	)	PUNCT
easat-7972	237	24	-	-	PUNCT
easat-7972	237	25	>	>	X
easat-7972	237	26	brand	brand	NOUN
easat-7972	237	27	engagement	engagement	NOUN
easat-7972	237	28	(	(	PUNCT
easat-7972	237	29	y1	y1	INTJ
easat-7972	237	30	)	)	PUNCT
easat-7972	237	31	0.802	0.802	NUM
easat-7972	237	32	32.969	32.969	NUM
easat-7972	237	33	0.000	0.000	NUM
easat-7972	237	34	significant	significant	ADJ
easat-7972	237	35	social	social	ADJ
easat-7972	237	36	media	medium	NOUN
easat-7972	237	37	marketing	marketing	NOUN
easat-7972	237	38	(	(	PUNCT
easat-7972	237	39	x1	x1	PROPN
easat-7972	237	40	)	)	PUNCT
easat-7972	237	41	-	-	PUNCT
easat-7972	237	42	>	>	X
easat-7972	237	43	brand	brand	PROPN
easat-7972	237	44	trust	trust	PROPN
easat-7972	237	45	(	(	PUNCT
easat-7972	237	46	y2	y2	PROPN
easat-7972	237	47	)	)	PUNCT
easat-7972	237	48	0.222	0.222	NUM
easat-7972	237	49	3.279	3.279	NUM
easat-7972	237	50	0.001	0.001	NUM
easat-7972	237	51	significant	significant	ADJ
easat-7972	237	52	brand	brand	NOUN
easat-7972	237	53	engagement	engagement	NOUN
easat-7972	237	54	(	(	PUNCT
easat-7972	237	55	y1	y1	NOUN
easat-7972	237	56	)	)	PUNCT
easat-7972	237	57	-	-	PUNCT
easat-7972	237	58	>	>	X
easat-7972	237	59	purchase	purchase	NOUN
easat-7972	237	60	decision	decision	NOUN
easat-7972	237	61	(	(	PUNCT
easat-7972	237	62	y3	y3	NOUN
easat-7972	237	63	)	)	PUNCT
easat-7972	237	64	0.477	0.477	NUM
easat-7972	237	65	4.264	4.264	NUM
easat-7972	237	66	0.000	0.000	NUM
easat-7972	237	67	significant	significant	ADJ
easat-7972	237	68	brand	brand	NOUN
easat-7972	237	69	engagement	engagement	NOUN
easat-7972	237	70	(	(	PUNCT
easat-7972	237	71	y1	y1	NOUN
easat-7972	237	72	)	)	PUNCT
easat-7972	237	73	-	-	PUNCT
easat-7972	237	74	>	>	X
easat-7972	237	75	brand	brand	PROPN
easat-7972	237	76	trust	trust	PROPN
easat-7972	237	77	(	(	PUNCT
easat-7972	237	78	y2	y2	PROPN
easat-7972	237	79	)	)	PUNCT
easat-7972	237	80	0.648	0.648	NUM
easat-7972	237	81	10.157	10.157	NUM
easat-7972	237	82	0.000	0.000	NUM
easat-7972	237	83	significant	significant	ADJ
easat-7972	237	84	brand	brand	NOUN
easat-7972	237	85	trust	trust	NOUN
easat-7972	237	86	(	(	PUNCT
easat-7972	237	87	y2	y2	NOUN
easat-7972	237	88	)	)	PUNCT
easat-7972	237	89	-	-	PUNCT
easat-7972	237	90	>	>	ADP
easat-7972	237	91	purchase	purchase	NOUN
easat-7972	237	92	decision	decision	NOUN
easat-7972	237	93	(	(	PUNCT
easat-7972	237	94	y3	y3	NOUN
easat-7972	237	95	)	)	PUNCT
easat-7972	237	96	0.206	0.206	NUM
easat-7972	237	97	2.317	2.317	NUM
easat-7972	237	98	0.021	0.021	NUM
easat-7972	237	99	significant	significant	ADJ
easat-7972	237	100	the	the	DET
easat-7972	237	101	following	follow	VERB
easat-7972	237	102	is	be	AUX
easat-7972	237	103	an	an	DET
easat-7972	237	104	explanation	explanation	NOUN
easat-7972	237	105	of	of	ADP
easat-7972	237	106	the	the	DET
easat-7972	237	107	results	result	NOUN
easat-7972	237	108	of	of	ADP
easat-7972	237	109	the	the	DET
easat-7972	237	110	direct	direct	ADJ
easat-7972	237	111	influence	influence	NOUN
easat-7972	237	112	hypothesis	hypothesis	NOUN
easat-7972	237	113	test	test	NOUN
easat-7972	237	114	,	,	PUNCT
easat-7972	237	115	as	as	SCONJ
easat-7972	237	116	presented	present	VERB
easat-7972	237	117	in	in	ADP
easat-7972	237	118	table	table	NOUN
easat-7972	237	119	4.15	4.15	NUM
easat-7972	237	120	and	and	CCONJ
easat-7972	237	121	figure	figure	VERB
easat-7972	237	122	4.1	4.1	NUM
easat-7972	237	123	.	.	PUNCT
easat-7972	238	1	a.	a.	NOUN
easat-7972	238	2	hypothesis	hypothesis	NOUN
easat-7972	238	3	testing	testing	NOUN
easat-7972	238	4	shows	show	VERB
easat-7972	238	5	that	that	SCONJ
easat-7972	238	6	social	social	ADJ
easat-7972	238	7	media	medium	NOUN
easat-7972	238	8	marketing	marketing	NOUN
easat-7972	238	9	has	have	VERB
easat-7972	238	10	a	a	DET
easat-7972	238	11	regression	regression	NOUN
easat-7972	238	12	coefficient	coefficient	NOUN
easat-7972	238	13	of	of	ADP
easat-7972	238	14	0.217	0.217	NUM
easat-7972	238	15	,	,	PUNCT
easat-7972	238	16	indicating	indicate	VERB
easat-7972	238	17	a	a	DET
easat-7972	238	18	positive	positive	ADJ
easat-7972	238	19	influence	influence	NOUN
easat-7972	238	20	on	on	ADP
easat-7972	238	21	purchasing	purchasing	NOUN
easat-7972	238	22	decisions	decision	NOUN
easat-7972	238	23	.	.	PUNCT
easat-7972	239	1	the	the	DET
easat-7972	239	2	p	p	NOUN
easat-7972	239	3	-	-	PUNCT
easat-7972	239	4	value	value	NOUN
easat-7972	239	5	of	of	ADP
easat-7972	239	6	0.023	0.023	NUM
easat-7972	239	7	(	(	PUNCT
easat-7972	239	8	less	less	ADJ
easat-7972	239	9	than	than	ADP
easat-7972	239	10	0.05	0.05	NUM
easat-7972	239	11	)	)	PUNCT
easat-7972	239	12	indicates	indicate	VERB
easat-7972	239	13	a	a	DET
easat-7972	239	14	significant	significant	ADJ
easat-7972	239	15	influence	influence	NOUN
easat-7972	239	16	.	.	PUNCT
easat-7972	240	1	so	so	ADV
easat-7972	240	2	,	,	PUNCT
easat-7972	240	3	hypothesis	hypothesis	NOUN
easat-7972	240	4	1	1	NUM
easat-7972	240	5	(	(	PUNCT
easat-7972	240	6	h1	h1	PROPN
easat-7972	240	7	)	)	PUNCT
easat-7972	240	8	,	,	PUNCT
easat-7972	240	9	that	that	SCONJ
easat-7972	240	10	social	social	ADJ
easat-7972	240	11	media	media	NOUN
easat-7972	240	12	marketing	marketing	NOUN
easat-7972	240	13	has	have	VERB
easat-7972	240	14	a	a	DET
easat-7972	240	15	positive	positive	ADJ
easat-7972	240	16	and	and	CCONJ
easat-7972	240	17	significant	significant	ADJ
easat-7972	240	18	influence	influence	NOUN
easat-7972	240	19	on	on	ADP
easat-7972	240	20	purchasing	purchasing	NOUN
easat-7972	240	21	decisions	decision	NOUN
easat-7972	240	22	,	,	PUNCT
easat-7972	240	23	is	be	AUX
easat-7972	240	24	accepted	accept	VERB
easat-7972	240	25	.	.	PUNCT
easat-7972	241	1	b.	b.	PROPN
easat-7972	241	2	hypothesis	hypothesis	NOUN
easat-7972	241	3	testing	testing	NOUN
easat-7972	241	4	shows	show	VERB
easat-7972	241	5	that	that	SCONJ
easat-7972	241	6	social	social	ADJ
easat-7972	241	7	media	medium	NOUN
easat-7972	241	8	marketing	marketing	NOUN
easat-7972	241	9	has	have	VERB
easat-7972	241	10	a	a	DET
easat-7972	241	11	regression	regression	NOUN
easat-7972	241	12	coefficient	coefficient	NOUN
easat-7972	241	13	of	of	ADP
easat-7972	241	14	0.802	0.802	NUM
easat-7972	241	15	,	,	PUNCT
easat-7972	241	16	which	which	PRON
easat-7972	241	17	means	mean	VERB
easat-7972	241	18	it	it	PRON
easat-7972	241	19	has	have	VERB
easat-7972	241	20	a	a	DET
easat-7972	241	21	positive	positive	ADJ
easat-7972	241	22	influence	influence	NOUN
easat-7972	241	23	on	on	ADP
easat-7972	241	24	brand	brand	NOUN
easat-7972	241	25	engagement	engagement	NOUN
easat-7972	241	26	.	.	PUNCT
easat-7972	242	1	with	with	ADP
easat-7972	242	2	a	a	DET
easat-7972	242	3	p	p	NOUN
easat-7972	242	4	-	-	PUNCT
easat-7972	242	5	value	value	NOUN
easat-7972	242	6	of	of	ADP
easat-7972	242	7	0.000	0.000	NUM
easat-7972	242	8	(	(	PUNCT
easat-7972	242	9	less	less	ADJ
easat-7972	242	10	than	than	ADP
easat-7972	242	11	0.05	0.05	NUM
easat-7972	242	12	)	)	PUNCT
easat-7972	242	13	,	,	PUNCT
easat-7972	242	14	the	the	DET
easat-7972	242	15	influence	influence	NOUN
easat-7972	242	16	is	be	AUX
easat-7972	242	17	significant	significant	ADJ
easat-7972	242	18	.	.	PUNCT
easat-7972	243	1	so	so	ADV
easat-7972	243	2	,	,	PUNCT
easat-7972	243	3	hypothesis	hypothesis	NOUN
easat-7972	243	4	2	2	NUM
easat-7972	243	5	(	(	PUNCT
easat-7972	243	6	h2	h2	NOUN
easat-7972	243	7	)	)	PUNCT
easat-7972	243	8	,	,	PUNCT
easat-7972	243	9	that	that	SCONJ
easat-7972	243	10	social	social	ADJ
easat-7972	243	11	media	media	NOUN
easat-7972	243	12	marketing	marketing	NOUN
easat-7972	243	13	has	have	VERB
easat-7972	243	14	a	a	DET
easat-7972	243	15	positive	positive	ADJ
easat-7972	243	16	and	and	CCONJ
easat-7972	243	17	significant	significant	ADJ
easat-7972	243	18	influence	influence	NOUN
easat-7972	243	19	on	on	ADP
easat-7972	243	20	brand	brand	NOUN
easat-7972	243	21	engagement	engagement	NOUN
easat-7972	243	22	is	be	AUX
easat-7972	243	23	accepted	accept	VERB
easat-7972	243	24	.	.	PUNCT
easat-7972	244	1	c.	c.	NOUN
easat-7972	244	2	hypothesis	hypothesis	NOUN
easat-7972	244	3	testing	testing	NOUN
easat-7972	244	4	shows	show	VERB
easat-7972	244	5	that	that	SCONJ
easat-7972	244	6	social	social	ADJ
easat-7972	244	7	media	medium	NOUN
easat-7972	244	8	marketing	marketing	NOUN
easat-7972	244	9	has	have	VERB
easat-7972	244	10	a	a	DET
easat-7972	244	11	regression	regression	NOUN
easat-7972	244	12	coefficient	coefficient	NOUN
easat-7972	244	13	of	of	ADP
easat-7972	244	14	0.222	0.222	NUM
easat-7972	244	15	,	,	PUNCT
easat-7972	244	16	which	which	PRON
easat-7972	244	17	means	mean	VERB
easat-7972	244	18	it	it	PRON
easat-7972	244	19	has	have	VERB
easat-7972	244	20	a	a	DET
easat-7972	244	21	positive	positive	ADJ
easat-7972	244	22	influence	influence	NOUN
easat-7972	244	23	on	on	ADP
easat-7972	244	24	brand	brand	PROPN
easat-7972	244	25	trust	trust	PROPN
easat-7972	244	26	.	.	PUNCT
easat-7972	245	1	a	a	DET
easat-7972	245	2	p	p	ADJ
easat-7972	245	3	-	-	PUNCT
easat-7972	245	4	value	value	NOUN
easat-7972	245	5	value	value	NOUN
easat-7972	245	6	of	of	ADP
easat-7972	245	7	0.001	0.001	NUM
easat-7972	245	8	(	(	PUNCT
easat-7972	245	9	less	less	ADJ
easat-7972	245	10	than	than	ADP
easat-7972	245	11	0.05	0.05	NUM
easat-7972	245	12	)	)	PUNCT
easat-7972	245	13	indicates	indicate	VERB
easat-7972	245	14	a	a	DET
easat-7972	245	15	significant	significant	ADJ
easat-7972	245	16	influence	influence	NOUN
easat-7972	245	17	.	.	PUNCT
easat-7972	246	1	therefore	therefore	ADV
easat-7972	246	2	,	,	PUNCT
easat-7972	246	3	hypothesis	hypothesis	NOUN
easat-7972	246	4	3	3	NUM
easat-7972	246	5	(	(	PUNCT
easat-7972	246	6	h3	h3	NOUN
easat-7972	246	7	)	)	PUNCT
easat-7972	246	8	,	,	PUNCT
easat-7972	246	9	that	that	SCONJ
easat-7972	246	10	social	social	ADJ
easat-7972	246	11	media	media	NOUN
easat-7972	246	12	marketing	marketing	NOUN
easat-7972	246	13	has	have	VERB
easat-7972	246	14	a	a	DET
easat-7972	246	15	positive	positive	ADJ
easat-7972	246	16	and	and	CCONJ
easat-7972	246	17	significant	significant	ADJ
easat-7972	246	18	effect	effect	NOUN
easat-7972	246	19	on	on	ADP
easat-7972	246	20	brand	brand	PROPN
easat-7972	246	21	trust	trust	PROPN
easat-7972	246	22	,	,	PUNCT
easat-7972	246	23	is	be	AUX
easat-7972	246	24	accepted	accept	VERB
easat-7972	246	25	.	.	PUNCT
easat-7972	247	1	d.	d.	PROPN
easat-7972	247	2	hypothesis	hypothesis	NOUN
easat-7972	247	3	testing	testing	NOUN
easat-7972	247	4	shows	show	VERB
easat-7972	247	5	that	that	SCONJ
easat-7972	247	6	brand	brand	NOUN
easat-7972	247	7	engagement	engagement	NOUN
easat-7972	247	8	has	have	VERB
easat-7972	247	9	a	a	DET
easat-7972	247	10	regression	regression	NOUN
easat-7972	247	11	coefficient	coefficient	NOUN
easat-7972	247	12	of	of	ADP
easat-7972	247	13	0.477	0.477	NUM
easat-7972	247	14	,	,	PUNCT
easat-7972	247	15	which	which	PRON
easat-7972	247	16	means	mean	VERB
easat-7972	247	17	it	it	PRON
easat-7972	247	18	has	have	VERB
easat-7972	247	19	a	a	DET
easat-7972	247	20	positive	positive	ADJ
easat-7972	247	21	effect	effect	NOUN
easat-7972	247	22	on	on	ADP
easat-7972	247	23	purchasing	purchasing	NOUN
easat-7972	247	24	decisions	decision	NOUN
easat-7972	247	25	.	.	PUNCT
easat-7972	248	1	p	p	X
easat-7972	248	2	-	-	PUNCT
easat-7972	248	3	values	value	NOUN
easat-7972	248	4	of	of	ADP
easat-7972	248	5	0.000	0.000	NUM
easat-7972	248	6	(	(	PUNCT
easat-7972	248	7	less	less	ADJ
easat-7972	248	8	than	than	ADP
easat-7972	248	9	0.05	0.05	NUM
easat-7972	248	10	)	)	PUNCT
easat-7972	248	11	indicate	indicate	VERB
easat-7972	248	12	a	a	DET
easat-7972	248	13	significant	significant	ADJ
easat-7972	248	14	effect	effect	NOUN
easat-7972	248	15	.	.	PUNCT
easat-7972	249	1	therefore	therefore	ADV
easat-7972	249	2	,	,	PUNCT
easat-7972	249	3	hypothesis	hypothesis	NOUN
easat-7972	249	4	4	4	NUM
easat-7972	249	5	(	(	PUNCT
easat-7972	249	6	h4	h4	PROPN
easat-7972	249	7	)	)	PUNCT
easat-7972	249	8	,	,	PUNCT
easat-7972	249	9	that	that	SCONJ
easat-7972	249	10	brand	brand	NOUN
easat-7972	249	11	engagement	engagement	NOUN
easat-7972	249	12	has	have	VERB
easat-7972	249	13	a	a	DET
easat-7972	249	14	positive	positive	ADJ
easat-7972	249	15	and	and	CCONJ
easat-7972	249	16	significant	significant	ADJ
easat-7972	249	17	effect	effect	NOUN
easat-7972	249	18	on	on	ADP
easat-7972	249	19	purchasing	purchasing	NOUN
easat-7972	249	20	decisions	decision	NOUN
easat-7972	249	21	,	,	PUNCT
easat-7972	249	22	is	be	AUX
easat-7972	249	23	accepted	accept	VERB
easat-7972	249	24	.	.	PUNCT
easat-7972	250	1	e.	e.	PROPN
easat-7972	250	2	hypothesis	hypothesis	PROPN
easat-7972	250	3	testing	testing	NOUN
easat-7972	250	4	shows	show	VERB
easat-7972	250	5	that	that	SCONJ
easat-7972	250	6	brand	brand	NOUN
easat-7972	250	7	trust	trust	PROPN
easat-7972	250	8	has	have	VERB
easat-7972	250	9	a	a	DET
easat-7972	250	10	regression	regression	NOUN
easat-7972	250	11	coefficient	coefficient	NOUN
easat-7972	250	12	of	of	ADP
easat-7972	250	13	0.206	0.206	NUM
easat-7972	250	14	,	,	PUNCT
easat-7972	250	15	which	which	PRON
easat-7972	250	16	means	mean	VERB
easat-7972	250	17	it	it	PRON
easat-7972	250	18	has	have	VERB
easat-7972	250	19	a	a	DET
easat-7972	250	20	positive	positive	ADJ
easat-7972	250	21	effect	effect	NOUN
easat-7972	250	22	on	on	ADP
easat-7972	250	23	purchasing	purchasing	NOUN
easat-7972	250	24	decisions	decision	NOUN
easat-7972	250	25	.	.	PUNCT
easat-7972	251	1	p	p	X
easat-7972	251	2	-	-	PUNCT
easat-7972	251	3	values	value	NOUN
easat-7972	251	4	of	of	ADP
easat-7972	251	5	0.000	0.000	NUM
easat-7972	251	6	(	(	PUNCT
easat-7972	251	7	less	less	ADJ
easat-7972	251	8	than	than	ADP
easat-7972	251	9	0.05	0.05	NUM
easat-7972	251	10	)	)	PUNCT
easat-7972	251	11	indicate	indicate	VERB
easat-7972	251	12	a	a	DET
easat-7972	251	13	significant	significant	ADJ
easat-7972	251	14	effect	effect	NOUN
easat-7972	251	15	.	.	PUNCT
easat-7972	252	1	therefore	therefore	ADV
easat-7972	252	2	,	,	PUNCT
easat-7972	252	3	hypothesis	hypothesis	NOUN
easat-7972	252	4	5	5	NUM
easat-7972	252	5	(	(	PUNCT
easat-7972	252	6	h5	h5	PROPN
easat-7972	252	7	)	)	PUNCT
easat-7972	252	8	,	,	PUNCT
easat-7972	252	9	that	that	SCONJ
easat-7972	252	10	brand	brand	NOUN
easat-7972	252	11	trust	trust	PROPN
easat-7972	252	12	has	have	VERB
easat-7972	252	13	a	a	DET
easat-7972	252	14	positive	positive	ADJ
easat-7972	252	15	and	and	CCONJ
easat-7972	252	16	significant	significant	ADJ
easat-7972	252	17	effect	effect	NOUN
easat-7972	252	18	on	on	ADP
easat-7972	252	19	purchasing	purchasing	NOUN
easat-7972	252	20	decisions	decision	NOUN
easat-7972	252	21	,	,	PUNCT
easat-7972	252	22	is	be	AUX
easat-7972	252	23	accepted	accept	VERB
easat-7972	252	24	.	.	PUNCT
easat-7972	253	1	f.	f.	PROPN
easat-7972	253	2	hypothesis	hypothesis	PROPN
easat-7972	253	3	testing	testing	NOUN
easat-7972	253	4	shows	show	VERB
easat-7972	253	5	that	that	SCONJ
easat-7972	253	6	brand	brand	NOUN
easat-7972	253	7	engagement	engagement	NOUN
easat-7972	253	8	has	have	VERB
easat-7972	253	9	a	a	DET
easat-7972	253	10	regression	regression	NOUN
easat-7972	253	11	coefficient	coefficient	NOUN
easat-7972	253	12	of	of	ADP
easat-7972	253	13	0.468	0.468	NUM
easat-7972	253	14	,	,	PUNCT
easat-7972	253	15	indicating	indicate	VERB
easat-7972	253	16	a	a	DET
easat-7972	253	17	positive	positive	ADJ
easat-7972	253	18	effect	effect	NOUN
easat-7972	253	19	on	on	ADP
easat-7972	253	20	brand	brand	PROPN
easat-7972	253	21	trust	trust	PROPN
easat-7972	253	22	.	.	PUNCT
easat-7972	254	1	with	with	ADP
easat-7972	254	2	p	p	NOUN
easat-7972	254	3	-	-	PUNCT
easat-7972	254	4	values	value	NOUN
easat-7972	254	5	of	of	ADP
easat-7972	254	6	0.000	0.000	NUM
easat-7972	254	7	(	(	PUNCT
easat-7972	254	8	less	less	ADJ
easat-7972	254	9	than	than	ADP
easat-7972	254	10	0.05	0.05	NUM
easat-7972	254	11	)	)	PUNCT
easat-7972	254	12	,	,	PUNCT
easat-7972	254	13	the	the	DET
easat-7972	254	14	effect	effect	NOUN
easat-7972	254	15	is	be	AUX
easat-7972	254	16	significant	significant	ADJ
easat-7972	254	17	.	.	PUNCT
easat-7972	255	1	therefore	therefore	ADV
easat-7972	255	2	,	,	PUNCT
easat-7972	255	3	hypothesis	hypothesis	NOUN
easat-7972	255	4	6	6	NUM
easat-7972	255	5	(	(	PUNCT
easat-7972	255	6	h6	h6	PROPN
easat-7972	255	7	)	)	PUNCT
easat-7972	255	8	,	,	PUNCT
easat-7972	255	9	that	that	SCONJ
easat-7972	255	10	brand	brand	NOUN
easat-7972	255	11	engagement	engagement	NOUN
easat-7972	255	12	has	have	VERB
easat-7972	255	13	a	a	DET
easat-7972	255	14	positive	positive	ADJ
easat-7972	255	15	and	and	CCONJ
easat-7972	255	16	significant	significant	ADJ
easat-7972	255	17	effect	effect	NOUN
easat-7972	255	18	on	on	ADP
easat-7972	255	19	brand	brand	NOUN
easat-7972	255	20	trust	trust	PROPN
easat-7972	255	21	is	be	AUX
easat-7972	255	22	accepted	accept	VERB
easat-7972	255	23	.	.	PUNCT
easat-7972	256	1	5.6.2	5.6.2	X
easat-7972	256	2	.	.	PUNCT
easat-7972	256	3	testing	test	VERB
easat-7972	256	4	the	the	DET
easat-7972	256	5	direct	direct	ADJ
easat-7972	256	6	and	and	CCONJ
easat-7972	256	7	indirect	indirect	ADJ
easat-7972	256	8	influence	influence	NOUN
easat-7972	256	9	of	of	ADP
easat-7972	256	10	variables	variable	NOUN
easat-7972	256	11	this	this	DET
easat-7972	256	12	study	study	NOUN
easat-7972	256	13	examines	examine	VERB
easat-7972	256	14	the	the	DET
easat-7972	256	15	mediating	mediate	VERB
easat-7972	256	16	role	role	NOUN
easat-7972	256	17	of	of	ADP
easat-7972	256	18	brand	brand	NOUN
easat-7972	256	19	trust	trust	NOUN
easat-7972	256	20	on	on	ADP
easat-7972	256	21	the	the	DET
easat-7972	256	22	indirect	indirect	ADJ
easat-7972	256	23	influence	influence	NOUN
easat-7972	256	24	of	of	ADP
easat-7972	256	25	brand	brand	NOUN
easat-7972	256	26	engagement	engagement	NOUN
easat-7972	256	27	on	on	ADP
easat-7972	256	28	purchasing	purchasing	NOUN
easat-7972	256	29	decisions	decision	NOUN
easat-7972	256	30	,	,	PUNCT
easat-7972	256	31	as	as	ADV
easat-7972	256	32	well	well	ADV
easat-7972	256	33	as	as	ADP
easat-7972	256	34	the	the	DET
easat-7972	256	35	role	role	NOUN
easat-7972	256	36	of	of	ADP
easat-7972	256	37	brand	brand	NOUN
easat-7972	256	38	engagement	engagement	NOUN
easat-7972	256	39	on	on	ADP
easat-7972	256	40	the	the	DET
easat-7972	256	41	indirect	indirect	ADJ
easat-7972	256	42	influence	influence	NOUN
easat-7972	256	43	of	of	ADP
easat-7972	256	44	social	social	ADJ
easat-7972	256	45	media	medium	NOUN
easat-7972	256	46	marketing	marketing	NOUN
easat-7972	256	47	on	on	ADP
easat-7972	256	48	purchasing	purchasing	NOUN
easat-7972	256	49	decisions	decision	NOUN
easat-7972	256	50	,	,	PUNCT
easat-7972	256	51	with	with	ADP
easat-7972	256	52	the	the	DET
easat-7972	256	53	results	result	NOUN
easat-7972	256	54	of	of	ADP
easat-7972	256	55	the	the	DET
easat-7972	256	56	analysis	analysis	NOUN
easat-7972	256	57	presented	present	VERB
easat-7972	256	58	in	in	ADP
easat-7972	256	59	table	table	NOUN
easat-7972	256	60	14	14	NUM
easat-7972	256	61	.	.	PUNCT
easat-7972	256	62	886	886	NUM
easat-7972	256	63	edelweiss	edelweiss	PROPN
easat-7972	256	64	applied	apply	VERB
easat-7972	256	65	science	science	NOUN
easat-7972	256	66	and	and	CCONJ
easat-7972	256	67	technology	technology	NOUN
easat-7972	256	68	issn	issn	PROPN
easat-7972	256	69	:	:	PUNCT
easat-7972	256	70	2576	2576	NUM
easat-7972	256	71	-	-	SYM
easat-7972	256	72	8484	8484	NUM
easat-7972	256	73	vol	vol	NOUN
easat-7972	256	74	.	.	PROPN
easat-7972	257	1	9	9	NUM
easat-7972	257	2	,	,	PUNCT
easat-7972	257	3	no	no	INTJ
easat-7972	257	4	.	.	NOUN
easat-7972	258	1	6	6	NUM
easat-7972	258	2	:	:	PUNCT
easat-7972	258	3	873	873	NUM
easat-7972	258	4	-	-	NUM
easat-7972	258	5	893	893	NUM
easat-7972	258	6	,	,	PUNCT
easat-7972	258	7	2025	2025	NUM
easat-7972	258	8	doi	doi	NOUN
easat-7972	258	9	:	:	PUNCT
easat-7972	258	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	258	11	©	©	PROPN
easat-7972	258	12	2025	2025	NUM
easat-7972	258	13	by	by	ADP
easat-7972	258	14	the	the	DET
easat-7972	258	15	authors	author	NOUN
easat-7972	258	16	;	;	PUNCT
easat-7972	258	17	licensee	licensee	PROPN
easat-7972	258	18	learning	learn	VERB
easat-7972	258	19	gate	gate	PROPN
easat-7972	258	20	table	table	NOUN
easat-7972	258	21	14	14	NUM
easat-7972	258	22	.	.	PUNCT
easat-7972	259	1	recapitulation	recapitulation	NOUN
easat-7972	259	2	of	of	ADP
easat-7972	259	3	mediating	mediate	VERB
easat-7972	259	4	variable	variable	ADJ
easat-7972	259	5	test	test	NOUN
easat-7972	259	6	results	result	NOUN
easat-7972	259	7	.	.	PUNCT
easat-7972	260	1	path	path	NOUN
easat-7972	260	2	effect	effect	NOUN
easat-7972	260	3	information	information	NOUN
easat-7972	260	4	(	(	PUNCT
easat-7972	260	5	a	a	X
easat-7972	260	6	)	)	PUNCT
easat-7972	260	7	(	(	PUNCT
easat-7972	260	8	b	b	X
easat-7972	260	9	)	)	PUNCT
easat-7972	260	10	(	(	PUNCT
easat-7972	260	11	c	c	X
easat-7972	260	12	)	)	PUNCT
easat-7972	260	13	(	(	PUNCT
easat-7972	260	14	d	d	X
easat-7972	260	15	)	)	PUNCT
easat-7972	260	16	social	social	ADJ
easat-7972	260	17	media	medium	NOUN
easat-7972	260	18	marketing	marketing	NOUN
easat-7972	260	19	(	(	PUNCT
easat-7972	260	20	x1	x1	PROPN
easat-7972	260	21	)	)	PUNCT
easat-7972	260	22	-	-	PUNCT
easat-7972	260	23	>	>	X
easat-7972	260	24	brand	brand	PROPN
easat-7972	260	25	trust	trust	PROPN
easat-7972	260	26	(	(	PUNCT
easat-7972	260	27	y2	y2	NOUN
easat-7972	260	28	)	)	PUNCT
easat-7972	260	29	-	-	PUNCT
easat-7972	260	30	>	>	ADP
easat-7972	260	31	purchase	purchase	NOUN
easat-7972	260	32	decision	decision	NOUN
easat-7972	260	33	(	(	PUNCT
easat-7972	260	34	y3	y3	NOUN
easat-7972	260	35	)	)	PUNCT
easat-7972	260	36	0.046	0.046	NUM
easat-7972	260	37	(	(	PUNCT
easat-7972	260	38	sig	sig	NOUN
easat-7972	260	39	.	.	PUNCT
easat-7972	260	40	)	)	PUNCT
easat-7972	261	1	0.217	0.217	NUM
easat-7972	261	2	(	(	PUNCT
easat-7972	261	3	sig	sig	NOUN
easat-7972	261	4	.	.	PUNCT
easat-7972	261	5	)	)	PUNCT
easat-7972	262	1	0.222	0.222	NUM
easat-7972	262	2	(	(	PUNCT
easat-7972	262	3	sig	sig	NOUN
easat-7972	262	4	.	.	PUNCT
easat-7972	262	5	)	)	PUNCT
easat-7972	263	1	0.206	0.206	NUM
easat-7972	263	2	(	(	PUNCT
easat-7972	263	3	sig	sig	NOUN
easat-7972	263	4	.	.	PUNCT
easat-7972	263	5	)	)	PUNCT
easat-7972	263	6	partial	partial	ADJ
easat-7972	263	7	mediation	mediation	NOUN
easat-7972	263	8	social	social	ADJ
easat-7972	263	9	media	medium	NOUN
easat-7972	263	10	marketing	marketing	NOUN
easat-7972	263	11	(	(	PUNCT
easat-7972	263	12	x1	x1	PROPN
easat-7972	263	13	)	)	PUNCT
easat-7972	263	14	-	-	PUNCT
easat-7972	263	15	>	>	X
easat-7972	263	16	brand	brand	NOUN
easat-7972	263	17	engagement	engagement	NOUN
easat-7972	263	18	(	(	PUNCT
easat-7972	263	19	y1	y1	NOUN
easat-7972	263	20	)	)	PUNCT
easat-7972	263	21	-	-	PUNCT
easat-7972	263	22	>	>	X
easat-7972	263	23	purchase	purchase	NOUN
easat-7972	263	24	decision	decision	NOUN
easat-7972	263	25	(	(	PUNCT
easat-7972	263	26	y3	y3	NOUN
easat-7972	263	27	)	)	PUNCT
easat-7972	263	28	0.382	0.382	NUM
easat-7972	263	29	(	(	PUNCT
easat-7972	263	30	sig	sig	NOUN
easat-7972	263	31	.	.	PUNCT
easat-7972	263	32	)	)	PUNCT
easat-7972	263	33	0.217	0.217	NUM
easat-7972	263	34	(	(	PUNCT
easat-7972	263	35	sig	sig	NOUN
easat-7972	263	36	.	.	PUNCT
easat-7972	263	37	)	)	PUNCT
easat-7972	264	1	0.802	0.802	NUM
easat-7972	265	1	(	(	PUNCT
easat-7972	266	1	sig	sig	NOUN
easat-7972	266	2	.	.	PUNCT
easat-7972	266	3	)	)	PUNCT
easat-7972	267	1	0.477	0.477	NUM
easat-7972	267	2	(	(	PUNCT
easat-7972	267	3	sig	sig	NOUN
easat-7972	267	4	.	.	PUNCT
easat-7972	267	5	)	)	PUNCT
easat-7972	267	6	partial	partial	ADJ
easat-7972	267	7	mediation	mediation	NOUN
easat-7972	267	8	brand	brand	NOUN
easat-7972	267	9	engagement	engagement	NOUN
easat-7972	267	10	(	(	PUNCT
easat-7972	267	11	y1	y1	NOUN
easat-7972	267	12	)	)	PUNCT
easat-7972	267	13	-	-	PUNCT
easat-7972	267	14	>	>	X
easat-7972	267	15	brand	brand	PROPN
easat-7972	267	16	trust	trust	PROPN
easat-7972	267	17	(	(	PUNCT
easat-7972	267	18	y2	y2	NOUN
easat-7972	267	19	)	)	PUNCT
easat-7972	267	20	-	-	PUNCT
easat-7972	267	21	>	>	ADP
easat-7972	267	22	purchase	purchase	NOUN
easat-7972	267	23	decision	decision	NOUN
easat-7972	267	24	(	(	PUNCT
easat-7972	267	25	y3	y3	NOUN
easat-7972	267	26	)	)	PUNCT
easat-7972	267	27	0.133	0.133	NUM
easat-7972	267	28	(	(	PUNCT
easat-7972	267	29	sig	sig	NOUN
easat-7972	267	30	.	.	PUNCT
easat-7972	267	31	)	)	PUNCT
easat-7972	268	1	0.477	0.477	NUM
easat-7972	269	1	(	(	PUNCT
easat-7972	269	2	sig	sig	NOUN
easat-7972	269	3	.	.	PUNCT
easat-7972	269	4	)	)	PUNCT
easat-7972	270	1	0.648	0.648	NUM
easat-7972	270	2	(	(	PUNCT
easat-7972	270	3	sig	sig	NOUN
easat-7972	270	4	.	.	PUNCT
easat-7972	270	5	)	)	PUNCT
easat-7972	271	1	0.206	0.206	NUM
easat-7972	271	2	(	(	PUNCT
easat-7972	271	3	sig	sig	NOUN
easat-7972	271	4	.	.	PUNCT
easat-7972	271	5	)	)	PUNCT
easat-7972	271	6	partial	partial	ADJ
easat-7972	271	7	mediation	mediation	NOUN
easat-7972	271	8	based	base	VERB
easat-7972	271	9	on	on	ADP
easat-7972	271	10	table	table	NOUN
easat-7972	271	11	14	14	NUM
easat-7972	271	12	,	,	PUNCT
easat-7972	271	13	brand	brand	NOUN
easat-7972	271	14	trust	trust	NOUN
easat-7972	271	15	mediates	mediate	VERB
easat-7972	271	16	the	the	DET
easat-7972	271	17	influence	influence	NOUN
easat-7972	271	18	of	of	ADP
easat-7972	271	19	social	social	ADJ
easat-7972	271	20	media	medium	NOUN
easat-7972	271	21	marketing	marketing	NOUN
easat-7972	271	22	on	on	ADP
easat-7972	271	23	purchasing	purchasing	NOUN
easat-7972	271	24	decisions	decision	NOUN
easat-7972	271	25	.	.	PUNCT
easat-7972	272	1	mediation	mediation	NOUN
easat-7972	272	2	testing	testing	NOUN
easat-7972	272	3	shows	show	VERB
easat-7972	272	4	that	that	SCONJ
easat-7972	272	5	effects	effect	NOUN
easat-7972	272	6	a	a	DET
easat-7972	272	7	,	,	PUNCT
easat-7972	272	8	b	b	PROPN
easat-7972	272	9	,	,	PUNCT
easat-7972	272	10	c	c	NOUN
easat-7972	272	11	,	,	PUNCT
easat-7972	272	12	and	and	CCONJ
easat-7972	272	13	d	d	NOUN
easat-7972	272	14	are	be	AUX
easat-7972	272	15	significant	significant	ADJ
easat-7972	272	16	,	,	PUNCT
easat-7972	272	17	so	so	ADV
easat-7972	272	18	brand	brand	NOUN
easat-7972	272	19	trust	trust	NOUN
easat-7972	272	20	acts	act	VERB
easat-7972	272	21	as	as	ADP
easat-7972	272	22	a	a	DET
easat-7972	272	23	partial	partial	ADJ
easat-7972	272	24	mediator	mediator	NOUN
easat-7972	272	25	.	.	PUNCT
easat-7972	273	1	this	this	PRON
easat-7972	273	2	means	mean	VERB
easat-7972	273	3	that	that	SCONJ
easat-7972	273	4	the	the	PRON
easat-7972	273	5	better	well	ADJ
easat-7972	273	6	the	the	DET
easat-7972	273	7	social	social	ADJ
easat-7972	273	8	media	medium	NOUN
easat-7972	273	9	marketing	marketing	NOUN
easat-7972	273	10	,	,	PUNCT
easat-7972	273	11	the	the	PRON
easat-7972	273	12	higher	high	ADJ
easat-7972	273	13	the	the	DET
easat-7972	273	14	brand	brand	PROPN
easat-7972	273	15	trust	trust	PROPN
easat-7972	273	16	,	,	PUNCT
easat-7972	273	17	which	which	PRON
easat-7972	273	18	ultimately	ultimately	ADV
easat-7972	273	19	increases	increase	VERB
easat-7972	273	20	purchasing	purchasing	NOUN
easat-7972	273	21	decisions	decision	NOUN
easat-7972	273	22	,	,	PUNCT
easat-7972	273	23	meaning	mean	VERB
easat-7972	273	24	that	that	SCONJ
easat-7972	273	25	hypothesis	hypothesis	NOUN
easat-7972	273	26	(	(	PUNCT
easat-7972	273	27	h7	h7	PROPN
easat-7972	273	28	)	)	PUNCT
easat-7972	273	29	is	be	AUX
easat-7972	273	30	accepted	accept	VERB
easat-7972	273	31	.	.	PUNCT
easat-7972	274	1	brand	brand	NOUN
easat-7972	274	2	engagement	engagement	PROPN
easat-7972	274	3	partially	partially	ADV
easat-7972	274	4	mediates	mediate	VERB
easat-7972	274	5	the	the	DET
easat-7972	274	6	influence	influence	NOUN
easat-7972	274	7	of	of	ADP
easat-7972	274	8	social	social	ADJ
easat-7972	274	9	media	medium	NOUN
easat-7972	274	10	marketing	marketing	NOUN
easat-7972	274	11	on	on	ADP
easat-7972	274	12	purchasing	purchasing	NOUN
easat-7972	274	13	decisions	decision	NOUN
easat-7972	274	14	.	.	PUNCT
easat-7972	275	1	the	the	DET
easat-7972	275	2	results	result	NOUN
easat-7972	275	3	of	of	ADP
easat-7972	275	4	the	the	DET
easat-7972	275	5	mediation	mediation	NOUN
easat-7972	275	6	test	test	NOUN
easat-7972	275	7	show	show	VERB
easat-7972	275	8	that	that	SCONJ
easat-7972	275	9	effects	effect	NOUN
easat-7972	275	10	a	a	DET
easat-7972	275	11	,	,	PUNCT
easat-7972	275	12	b	b	PROPN
easat-7972	275	13	,	,	PUNCT
easat-7972	275	14	c	c	NOUN
easat-7972	275	15	,	,	PUNCT
easat-7972	275	16	and	and	CCONJ
easat-7972	275	17	d	d	NOUN
easat-7972	275	18	are	be	AUX
easat-7972	275	19	significant	significant	ADJ
easat-7972	275	20	.	.	PUNCT
easat-7972	276	1	this	this	PRON
easat-7972	276	2	shows	show	VERB
easat-7972	276	3	that	that	SCONJ
easat-7972	276	4	the	the	PRON
easat-7972	276	5	better	well	ADJ
easat-7972	276	6	the	the	DET
easat-7972	276	7	social	social	ADJ
easat-7972	276	8	media	medium	NOUN
easat-7972	276	9	marketing	marketing	NOUN
easat-7972	276	10	,	,	PUNCT
easat-7972	276	11	the	the	PRON
easat-7972	276	12	higher	high	ADJ
easat-7972	276	13	the	the	DET
easat-7972	276	14	brand	brand	NOUN
easat-7972	276	15	engagement	engagement	NOUN
easat-7972	276	16	,	,	PUNCT
easat-7972	276	17	which	which	PRON
easat-7972	276	18	ultimately	ultimately	ADV
easat-7972	276	19	also	also	ADV
easat-7972	276	20	increases	increase	VERB
easat-7972	276	21	purchasing	purchasing	NOUN
easat-7972	276	22	decisions	decision	NOUN
easat-7972	276	23	.	.	PUNCT
easat-7972	277	1	this	this	PRON
easat-7972	277	2	also	also	ADV
easat-7972	277	3	means	mean	VERB
easat-7972	277	4	that	that	SCONJ
easat-7972	277	5	hypothesis	hypothesis	NOUN
easat-7972	277	6	(	(	PUNCT
easat-7972	277	7	h8	h8	PROPN
easat-7972	277	8	)	)	PUNCT
easat-7972	277	9	is	be	AUX
easat-7972	277	10	accepted	accept	VERB
easat-7972	277	11	.	.	PUNCT
easat-7972	278	1	brand	brand	PROPN
easat-7972	278	2	trust	trust	PROPN
easat-7972	278	3	partially	partially	ADV
easat-7972	278	4	mediates	mediate	VERB
easat-7972	278	5	the	the	DET
easat-7972	278	6	influence	influence	NOUN
easat-7972	278	7	of	of	ADP
easat-7972	278	8	brand	brand	NOUN
easat-7972	278	9	engagement	engagement	NOUN
easat-7972	278	10	on	on	ADP
easat-7972	278	11	purchasing	purchasing	NOUN
easat-7972	278	12	decisions	decision	NOUN
easat-7972	278	13	.	.	PUNCT
easat-7972	279	1	mediation	mediation	NOUN
easat-7972	279	2	testing	testing	NOUN
easat-7972	279	3	shows	show	VERB
easat-7972	279	4	that	that	SCONJ
easat-7972	279	5	effects	effect	NOUN
easat-7972	279	6	a	a	DET
easat-7972	279	7	,	,	PUNCT
easat-7972	279	8	b	b	PROPN
easat-7972	279	9	,	,	PUNCT
easat-7972	279	10	c	c	NOUN
easat-7972	279	11	,	,	PUNCT
easat-7972	279	12	and	and	CCONJ
easat-7972	279	13	d	d	NOUN
easat-7972	279	14	are	be	AUX
easat-7972	279	15	significant	significant	ADJ
easat-7972	279	16	.	.	PUNCT
easat-7972	280	1	this	this	PRON
easat-7972	280	2	means	mean	VERB
easat-7972	280	3	that	that	SCONJ
easat-7972	280	4	the	the	PRON
easat-7972	280	5	better	well	ADJ
easat-7972	280	6	the	the	DET
easat-7972	280	7	brand	brand	NOUN
easat-7972	280	8	engagement	engagement	NOUN
easat-7972	280	9	,	,	PUNCT
easat-7972	280	10	the	the	PRON
easat-7972	280	11	higher	high	ADJ
easat-7972	280	12	the	the	DET
easat-7972	280	13	brand	brand	PROPN
easat-7972	280	14	trust	trust	PROPN
easat-7972	280	15	,	,	PUNCT
easat-7972	280	16	which	which	PRON
easat-7972	280	17	ultimately	ultimately	ADV
easat-7972	280	18	increases	increase	VERB
easat-7972	280	19	purchasing	purchasing	NOUN
easat-7972	280	20	decisions	decision	NOUN
easat-7972	280	21	.	.	PUNCT
easat-7972	281	1	this	this	PRON
easat-7972	281	2	indicates	indicate	VERB
easat-7972	281	3	that	that	PRON
easat-7972	281	4	hypothesis	hypothesis	NOUN
easat-7972	281	5	(	(	PUNCT
easat-7972	281	6	h9	h9	NOUN
easat-7972	281	7	)	)	PUNCT
easat-7972	281	8	is	be	AUX
easat-7972	281	9	accepted	accept	VERB
easat-7972	281	10	.	.	PUNCT
easat-7972	282	1	6	6	X
easat-7972	282	2	.	.	X
easat-7972	282	3	discussion	discussion	NOUN
easat-7972	282	4	6.1	6.1	NUM
easat-7972	282	5	.	.	PUNCT
easat-7972	283	1	the	the	DET
easat-7972	283	2	influence	influence	NOUN
easat-7972	283	3	of	of	ADP
easat-7972	283	4	social	social	ADJ
easat-7972	283	5	media	medium	NOUN
easat-7972	283	6	marketing	marketing	NOUN
easat-7972	283	7	on	on	ADP
easat-7972	283	8	purchasing	purchase	VERB
easat-7972	283	9	decisions	decision	NOUN
easat-7972	283	10	based	base	VERB
easat-7972	283	11	on	on	ADP
easat-7972	283	12	the	the	DET
easat-7972	283	13	results	result	NOUN
easat-7972	283	14	of	of	ADP
easat-7972	283	15	hypothesis	hypothesis	NOUN
easat-7972	283	16	testing	testing	NOUN
easat-7972	283	17	,	,	PUNCT
easat-7972	283	18	social	social	ADJ
easat-7972	283	19	media	medium	NOUN
easat-7972	283	20	marketing	marketing	NOUN
easat-7972	283	21	has	have	VERB
easat-7972	283	22	a	a	DET
easat-7972	283	23	positive	positive	ADJ
easat-7972	283	24	and	and	CCONJ
easat-7972	283	25	significant	significant	ADJ
easat-7972	283	26	influence	influence	NOUN
easat-7972	283	27	on	on	ADP
easat-7972	283	28	gen	gen	PROPN
easat-7972	283	29	z	z	NOUN
easat-7972	283	30	purchasing	purchasing	NOUN
easat-7972	283	31	decisions	decision	NOUN
easat-7972	283	32	in	in	ADP
easat-7972	283	33	fashion	fashion	NOUN
easat-7972	283	34	msmes	msme	NOUN
easat-7972	283	35	in	in	ADP
easat-7972	283	36	bali	bali	PROPN
easat-7972	283	37	.	.	PUNCT
easat-7972	284	1	this	this	PRON
easat-7972	284	2	means	mean	VERB
easat-7972	284	3	that	that	SCONJ
easat-7972	284	4	the	the	DET
easat-7972	284	5	more	more	ADV
easat-7972	284	6	effective	effective	ADJ
easat-7972	284	7	the	the	DET
easat-7972	284	8	use	use	NOUN
easat-7972	284	9	of	of	ADP
easat-7972	284	10	social	social	ADJ
easat-7972	284	11	media	medium	NOUN
easat-7972	284	12	marketing	marketing	NOUN
easat-7972	284	13	by	by	ADP
easat-7972	284	14	fashion	fashion	NOUN
easat-7972	284	15	msmes	msme	NOUN
easat-7972	284	16	,	,	PUNCT
easat-7972	284	17	the	the	DET
easat-7972	284	18	more	more	ADJ
easat-7972	284	19	gen	gen	PROPN
easat-7972	284	20	z	z	NOUN
easat-7972	284	21	purchasing	purchasing	NOUN
easat-7972	284	22	decisions	decision	NOUN
easat-7972	284	23	in	in	ADP
easat-7972	284	24	bali	bali	PROPN
easat-7972	284	25	will	will	AUX
easat-7972	284	26	increase	increase	VERB
easat-7972	284	27	,	,	PUNCT
easat-7972	284	28	especially	especially	ADV
easat-7972	284	29	those	those	PRON
easat-7972	284	30	reflected	reflect	VERB
easat-7972	284	31	in	in	ADP
easat-7972	284	32	the	the	DET
easat-7972	284	33	accuracy	accuracy	NOUN
easat-7972	284	34	of	of	ADP
easat-7972	284	35	purchasing	purchase	VERB
easat-7972	284	36	products	product	NOUN
easat-7972	284	37	.	.	PUNCT
easat-7972	285	1	in	in	ADP
easat-7972	285	2	this	this	DET
easat-7972	285	3	study	study	NOUN
easat-7972	285	4	,	,	PUNCT
easat-7972	285	5	the	the	DET
easat-7972	285	6	social	social	ADJ
easat-7972	285	7	media	media	NOUN
easat-7972	285	8	marketing	marketing	NOUN
easat-7972	285	9	variable	variable	NOUN
easat-7972	285	10	was	be	AUX
easat-7972	285	11	measured	measure	VERB
easat-7972	285	12	through	through	ADP
easat-7972	285	13	five	five	NUM
easat-7972	285	14	indicators	indicator	NOUN
easat-7972	285	15	,	,	PUNCT
easat-7972	285	16	including	include	VERB
easat-7972	285	17	creating	create	VERB
easat-7972	285	18	interesting	interesting	ADJ
easat-7972	285	19	content	content	NOUN
easat-7972	285	20	,	,	PUNCT
easat-7972	285	21	using	use	VERB
easat-7972	285	22	social	social	ADJ
easat-7972	285	23	media	medium	NOUN
easat-7972	285	24	as	as	ADP
easat-7972	285	25	a	a	DET
easat-7972	285	26	liaison	liaison	NOUN
easat-7972	285	27	with	with	ADP
easat-7972	285	28	consumers	consumer	NOUN
easat-7972	285	29	,	,	PUNCT
easat-7972	285	30	providing	provide	VERB
easat-7972	285	31	complete	complete	ADJ
easat-7972	285	32	product	product	NOUN
easat-7972	285	33	information	information	NOUN
easat-7972	285	34	,	,	PUNCT
easat-7972	285	35	and	and	CCONJ
easat-7972	285	36	uploading	upload	VERB
easat-7972	285	37	fashion	fashion	NOUN
easat-7972	285	38	msme	msme	NOUN
easat-7972	285	39	content	content	NOUN
easat-7972	285	40	on	on	ADP
easat-7972	285	41	personal	personal	ADJ
easat-7972	285	42	social	social	ADJ
easat-7972	285	43	media	medium	NOUN
easat-7972	285	44	.	.	PUNCT
easat-7972	286	1	the	the	DET
easat-7972	286	2	results	result	NOUN
easat-7972	286	3	of	of	ADP
easat-7972	286	4	the	the	DET
easat-7972	286	5	outer	outer	ADJ
easat-7972	286	6	model	model	NOUN
easat-7972	286	7	show	show	VERB
easat-7972	286	8	that	that	SCONJ
easat-7972	286	9	the	the	DET
easat-7972	286	10	main	main	ADJ
easat-7972	286	11	indicator	indicator	NOUN
easat-7972	286	12	of	of	ADP
easat-7972	286	13	social	social	ADJ
easat-7972	286	14	media	medium	NOUN
easat-7972	286	15	marketing	marketing	NOUN
easat-7972	286	16	is	be	AUX
easat-7972	286	17	creating	create	VERB
easat-7972	286	18	interesting	interesting	ADJ
easat-7972	286	19	content	content	NOUN
easat-7972	286	20	(	(	PUNCT
easat-7972	286	21	x1.1	x1.1	PROPN
easat-7972	286	22	)	)	PUNCT
easat-7972	286	23	,	,	PUNCT
easat-7972	286	24	while	while	SCONJ
easat-7972	286	25	purchasing	purchasing	NOUN
easat-7972	286	26	decisions	decision	NOUN
easat-7972	286	27	are	be	AUX
easat-7972	286	28	reflected	reflect	VERB
easat-7972	286	29	in	in	ADP
easat-7972	286	30	the	the	DET
easat-7972	286	31	accuracy	accuracy	NOUN
easat-7972	286	32	of	of	ADP
easat-7972	286	33	purchasing	purchase	VERB
easat-7972	286	34	products	product	NOUN
easat-7972	286	35	(	(	PUNCT
easat-7972	286	36	y3.3	y3.3	NOUN
easat-7972	286	37	)	)	PUNCT
easat-7972	286	38	with	with	ADP
easat-7972	286	39	an	an	DET
easat-7972	286	40	outer	outer	ADJ
easat-7972	286	41	loading	loading	NOUN
easat-7972	286	42	of	of	ADP
easat-7972	286	43	0.933	0.933	NUM
easat-7972	286	44	.	.	PUNCT
easat-7972	287	1	this	this	DET
easat-7972	287	2	study	study	NOUN
easat-7972	287	3	enriches	enrich	VERB
easat-7972	287	4	the	the	DET
easat-7972	287	5	theory	theory	NOUN
easat-7972	287	6	of	of	ADP
easat-7972	287	7	planned	plan	VERB
easat-7972	287	8	behavior	behavior	NOUN
easat-7972	287	9	[	[	X
easat-7972	287	10	31	31	NUM
easat-7972	287	11	]	]	PUNCT
easat-7972	287	12	which	which	PRON
easat-7972	287	13	focuses	focus	VERB
easat-7972	287	14	on	on	ADP
easat-7972	287	15	purchase	purchase	NOUN
easat-7972	287	16	intention	intention	NOUN
easat-7972	287	17	by	by	ADP
easat-7972	287	18	adding	add	VERB
easat-7972	287	19	social	social	ADJ
easat-7972	287	20	media	medium	NOUN
easat-7972	287	21	marketing	marketing	NOUN
easat-7972	287	22	as	as	ADP
easat-7972	287	23	an	an	DET
easat-7972	287	24	exogenous	exogenous	ADJ
easat-7972	287	25	variable	variable	NOUN
easat-7972	287	26	and	and	CCONJ
easat-7972	287	27	brand	brand	NOUN
easat-7972	287	28	engagement	engagement	NOUN
easat-7972	287	29	and	and	CCONJ
easat-7972	287	30	brand	brand	NOUN
easat-7972	287	31	trust	trust	NOUN
easat-7972	287	32	as	as	ADP
easat-7972	287	33	mediating	mediate	VERB
easat-7972	287	34	variables	variable	NOUN
easat-7972	287	35	.	.	PUNCT
easat-7972	288	1	these	these	DET
easat-7972	288	2	results	result	NOUN
easat-7972	288	3	are	be	AUX
easat-7972	288	4	consistent	consistent	ADJ
easat-7972	288	5	with	with	ADP
easat-7972	288	6	previous	previous	ADJ
easat-7972	288	7	studies	study	NOUN
easat-7972	288	8	,	,	PUNCT
easat-7972	288	9	such	such	ADJ
easat-7972	288	10	as	as	ADP
easat-7972	288	11	fahmi	fahmi	PROPN
easat-7972	288	12	,	,	PUNCT
easat-7972	288	13	et	et	PROPN
easat-7972	288	14	al	al	PROPN
easat-7972	288	15	.	.	PUNCT
easat-7972	289	1	[	[	X
easat-7972	289	2	32	32	NUM
easat-7972	289	3	]	]	PUNCT
easat-7972	289	4	;	;	PUNCT
easat-7972	289	5	duffett	duffett	NOUN
easat-7972	289	6	[	[	X
easat-7972	289	7	33	33	NUM
easat-7972	289	8	]	]	X
easat-7972	289	9	;	;	PUNCT
easat-7972	289	10	duffett	duffett	NOUN
easat-7972	289	11	[	[	X
easat-7972	289	12	34	34	NUM
easat-7972	289	13	]	]	PUNCT
easat-7972	289	14	and	and	CCONJ
easat-7972	289	15	ismail	ismail	NOUN
easat-7972	289	16	[	[	X
easat-7972	289	17	17	17	NUM
easat-7972	289	18	]	]	PUNCT
easat-7972	289	19	which	which	PRON
easat-7972	289	20	show	show	VERB
easat-7972	289	21	that	that	SCONJ
easat-7972	289	22	social	social	ADJ
easat-7972	289	23	media	medium	NOUN
easat-7972	289	24	marketing	marketing	NOUN
easat-7972	289	25	increases	increase	NOUN
easat-7972	289	26	purchasing	purchase	VERB
easat-7972	289	27	decisions	decision	NOUN
easat-7972	289	28	and	and	CCONJ
easat-7972	289	29	influences	influence	VERB
easat-7972	289	30	brand	brand	NOUN
easat-7972	289	31	perception	perception	NOUN
easat-7972	289	32	[	[	X
easat-7972	289	33	35	35	NUM
easat-7972	289	34	]	]	PUNCT
easat-7972	289	35	.	.	PUNCT
easat-7972	290	1	this	this	DET
easat-7972	290	2	study	study	NOUN
easat-7972	290	3	is	be	AUX
easat-7972	290	4	in	in	ADP
easat-7972	290	5	line	line	NOUN
easat-7972	290	6	with	with	ADP
easat-7972	290	7	the	the	DET
easat-7972	290	8	research	research	NOUN
easat-7972	290	9	of	of	ADP
easat-7972	290	10	arif	arif	PROPN
easat-7972	290	11	[	[	X
easat-7972	290	12	4	4	NUM
easat-7972	290	13	]	]	PUNCT
easat-7972	290	14	;	;	PUNCT
easat-7972	290	15	haryadi	haryadi	NOUN
easat-7972	290	16	,	,	PUNCT
easat-7972	290	17	et	et	PROPN
easat-7972	290	18	al	al	PROPN
easat-7972	290	19	.	.	PUNCT
easat-7972	291	1	[	[	X
easat-7972	291	2	5	5	NUM
easat-7972	291	3	]	]	PUNCT
easat-7972	291	4	and	and	CCONJ
easat-7972	291	5	nanda	nanda	ADV
easat-7972	291	6	and	and	CCONJ
easat-7972	291	7	nilowardono	nilowardono	VERB
easat-7972	291	8	[	[	X
easat-7972	291	9	6	6	NUM
easat-7972	291	10	]	]	PUNCT
easat-7972	291	11	this	this	PRON
easat-7972	291	12	is	be	AUX
easat-7972	291	13	indicated	indicate	VERB
easat-7972	291	14	by	by	ADP
easat-7972	291	15	the	the	DET
easat-7972	291	16	increasing	increase	VERB
easat-7972	291	17	search	search	NOUN
easat-7972	291	18	for	for	ADP
easat-7972	291	19	certain	certain	ADJ
easat-7972	291	20	brands	brand	NOUN
easat-7972	291	21	by	by	ADP
easat-7972	291	22	customers	customer	NOUN
easat-7972	291	23	using	use	VERB
easat-7972	291	24	social	social	ADJ
easat-7972	291	25	media	medium	NOUN
easat-7972	291	26	.	.	PUNCT
easat-7972	292	1	6.2	6.2	NUM
easat-7972	292	2	.	.	PUNCT
easat-7972	293	1	the	the	DET
easat-7972	293	2	influence	influence	NOUN
easat-7972	293	3	of	of	ADP
easat-7972	293	4	social	social	ADJ
easat-7972	293	5	media	medium	NOUN
easat-7972	293	6	marketing	marketing	NOUN
easat-7972	293	7	on	on	ADP
easat-7972	293	8	brand	brand	NOUN
easat-7972	293	9	engagement	engagement	NOUN
easat-7972	293	10	the	the	DET
easat-7972	293	11	results	result	NOUN
easat-7972	293	12	of	of	ADP
easat-7972	293	13	the	the	DET
easat-7972	293	14	hypothesis	hypothesis	NOUN
easat-7972	293	15	test	test	NOUN
easat-7972	293	16	show	show	VERB
easat-7972	293	17	that	that	SCONJ
easat-7972	293	18	social	social	ADJ
easat-7972	293	19	media	medium	NOUN
easat-7972	293	20	marketing	marketing	NOUN
easat-7972	293	21	has	have	VERB
easat-7972	293	22	a	a	DET
easat-7972	293	23	positive	positive	ADJ
easat-7972	293	24	and	and	CCONJ
easat-7972	293	25	significant	significant	ADJ
easat-7972	293	26	influence	influence	NOUN
easat-7972	293	27	on	on	ADP
easat-7972	293	28	brand	brand	NOUN
easat-7972	293	29	engagement	engagement	NOUN
easat-7972	293	30	.	.	PUNCT
easat-7972	294	1	this	this	PRON
easat-7972	294	2	means	mean	VERB
easat-7972	294	3	that	that	SCONJ
easat-7972	294	4	the	the	PRON
easat-7972	294	5	better	well	ADJ
easat-7972	294	6	the	the	DET
easat-7972	294	7	use	use	NOUN
easat-7972	294	8	of	of	ADP
easat-7972	294	9	social	social	ADJ
easat-7972	294	10	media	medium	NOUN
easat-7972	294	11	marketing	marketing	NOUN
easat-7972	294	12	by	by	ADP
easat-7972	294	13	fashion	fashion	NOUN
easat-7972	294	14	msmes	msme	NOUN
easat-7972	294	15	,	,	PUNCT
easat-7972	294	16	the	the	PRON
easat-7972	294	17	higher	high	ADJ
easat-7972	294	18	the	the	DET
easat-7972	294	19	brand	brand	NOUN
easat-7972	294	20	engagement	engagement	NOUN
easat-7972	294	21	of	of	ADP
easat-7972	294	22	fashion	fashion	NOUN
easat-7972	294	23	msmes	msme	NOUN
easat-7972	294	24	in	in	ADP
easat-7972	294	25	bali	bali	PROPN
easat-7972	294	26	.	.	PUNCT
easat-7972	295	1	brand	brand	PROPN
easat-7972	295	2	engagement	engagement	NOUN
easat-7972	295	3	is	be	AUX
easat-7972	295	4	measured	measure	VERB
easat-7972	295	5	through	through	ADP
easat-7972	295	6	indicators	indicator	NOUN
easat-7972	295	7	of	of	ADP
easat-7972	295	8	enthusiasm	enthusiasm	NOUN
easat-7972	295	9	,	,	PUNCT
easat-7972	295	10	attention	attention	NOUN
easat-7972	295	11	,	,	PUNCT
easat-7972	295	12	absorption	absorption	NOUN
easat-7972	295	13	,	,	PUNCT
easat-7972	295	14	interaction	interaction	NOUN
easat-7972	295	15	,	,	PUNCT
easat-7972	295	16	and	and	CCONJ
easat-7972	295	17	identification	identification	NOUN
easat-7972	295	18	,	,	PUNCT
easat-7972	295	19	with	with	ADP
easat-7972	295	20	identification	identification	NOUN
easat-7972	295	21	as	as	ADP
easat-7972	295	22	the	the	DET
easat-7972	295	23	main	main	ADJ
easat-7972	295	24	indicator	indicator	NOUN
easat-7972	295	25	with	with	ADP
easat-7972	295	26	a	a	DET
easat-7972	295	27	loading	loading	NOUN
easat-7972	295	28	factor	factor	NOUN
easat-7972	295	29	of	of	ADP
easat-7972	295	30	0.690	0.690	NUM
easat-7972	295	31	.	.	PUNCT
easat-7972	296	1	meanwhile	meanwhile	ADV
easat-7972	296	2	,	,	PUNCT
easat-7972	296	3	social	social	ADJ
easat-7972	296	4	media	medium	NOUN
easat-7972	296	5	marketing	marketing	NOUN
easat-7972	296	6	is	be	AUX
easat-7972	296	7	measured	measure	VERB
easat-7972	296	8	through	through	ADP
easat-7972	296	9	the	the	DET
easat-7972	296	10	creation	creation	NOUN
easat-7972	296	11	of	of	ADP
easat-7972	296	12	interesting	interesting	ADJ
easat-7972	296	13	content	content	NOUN
easat-7972	296	14	,	,	PUNCT
easat-7972	296	15	which	which	PRON
easat-7972	296	16	significantly	significantly	ADV
easat-7972	296	17	influences	influence	VERB
easat-7972	296	18	the	the	DET
easat-7972	296	19	brand	brand	NOUN
easat-7972	296	20	identity	identity	NOUN
easat-7972	296	21	887	887	NUM
easat-7972	296	22	edelweiss	edelweiss	PROPN
easat-7972	296	23	applied	apply	VERB
easat-7972	296	24	science	science	NOUN
easat-7972	296	25	and	and	CCONJ
easat-7972	296	26	technology	technology	NOUN
easat-7972	296	27	issn	issn	PROPN
easat-7972	296	28	:	:	PUNCT
easat-7972	296	29	2576	2576	NUM
easat-7972	296	30	-	-	SYM
easat-7972	296	31	8484	8484	NUM
easat-7972	296	32	vol	vol	NOUN
easat-7972	296	33	.	.	PROPN
easat-7972	297	1	9	9	NUM
easat-7972	297	2	,	,	PUNCT
easat-7972	297	3	no	no	INTJ
easat-7972	297	4	.	.	NOUN
easat-7972	298	1	6	6	NUM
easat-7972	298	2	:	:	PUNCT
easat-7972	298	3	873	873	NUM
easat-7972	298	4	-	-	NUM
easat-7972	298	5	893	893	NUM
easat-7972	298	6	,	,	PUNCT
easat-7972	298	7	2025	2025	NUM
easat-7972	298	8	doi	doi	NOUN
easat-7972	298	9	:	:	PUNCT
easat-7972	298	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	298	11	©	©	PROPN
easat-7972	298	12	2025	2025	NUM
easat-7972	298	13	by	by	ADP
easat-7972	298	14	the	the	DET
easat-7972	298	15	authors	author	NOUN
easat-7972	298	16	;	;	PUNCT
easat-7972	298	17	licensee	licensee	PROPN
easat-7972	298	18	learning	learn	VERB
easat-7972	298	19	gate	gate	NOUN
easat-7972	298	20	of	of	ADP
easat-7972	298	21	fashion	fashion	NOUN
easat-7972	298	22	msmes	msme	NOUN
easat-7972	298	23	in	in	ADP
easat-7972	298	24	bali	bali	PROPN
easat-7972	298	25	.	.	PUNCT
easat-7972	299	1	this	this	DET
easat-7972	299	2	study	study	NOUN
easat-7972	299	3	is	be	AUX
easat-7972	299	4	in	in	ADP
easat-7972	299	5	line	line	NOUN
easat-7972	299	6	with	with	ADP
easat-7972	299	7	previous	previous	ADJ
easat-7972	299	8	studies	study	NOUN
easat-7972	299	9	by	by	ADP
easat-7972	299	10	buzeta	buzeta	NOUN
easat-7972	299	11	,	,	PUNCT
easat-7972	299	12	et	et	PROPN
easat-7972	299	13	al	al	PROPN
easat-7972	299	14	.	.	PUNCT
easat-7972	300	1	[	[	X
easat-7972	300	2	36	36	NUM
easat-7972	300	3	]	]	X
easat-7972	300	4	;	;	PUNCT
easat-7972	300	5	dolan	dolan	PROPN
easat-7972	300	6	,	,	PUNCT
easat-7972	300	7	et	et	PROPN
easat-7972	300	8	al	al	PROPN
easat-7972	300	9	.	.	PUNCT
easat-7972	301	1	[	[	X
easat-7972	301	2	37	37	NUM
easat-7972	301	3	]	]	PUNCT
easat-7972	301	4	;	;	PUNCT
easat-7972	301	5	gavilanes	gavilane	NOUN
easat-7972	301	6	,	,	PUNCT
easat-7972	301	7	et	et	PROPN
easat-7972	301	8	al	al	PROPN
easat-7972	301	9	.	.	PUNCT
easat-7972	302	1	[	[	X
easat-7972	302	2	38	38	NUM
easat-7972	302	3	]	]	PUNCT
easat-7972	302	4	and	and	CCONJ
easat-7972	302	5	meire	meire	NOUN
easat-7972	302	6	,	,	PUNCT
easat-7972	302	7	et	et	PROPN
easat-7972	302	8	al	al	PROPN
easat-7972	302	9	.	.	PUNCT
easat-7972	303	1	[	[	X
easat-7972	303	2	39	39	NUM
easat-7972	303	3	]	]	PUNCT
easat-7972	303	4	who	who	PRON
easat-7972	303	5	found	find	VERB
easat-7972	303	6	that	that	SCONJ
easat-7972	303	7	brand	brand	NOUN
easat-7972	303	8	engagement	engagement	NOUN
easat-7972	303	9	is	be	AUX
easat-7972	303	10	influenced	influence	VERB
easat-7972	303	11	by	by	ADP
easat-7972	303	12	interesting	interesting	ADJ
easat-7972	303	13	and	and	CCONJ
easat-7972	303	14	informative	informative	ADJ
easat-7972	303	15	content	content	NOUN
easat-7972	303	16	on	on	ADP
easat-7972	303	17	social	social	ADJ
easat-7972	303	18	media	medium	NOUN
easat-7972	303	19	.	.	PUNCT
easat-7972	304	1	in	in	ADP
easat-7972	304	2	addition	addition	NOUN
easat-7972	304	3	,	,	PUNCT
easat-7972	304	4	research	research	NOUN
easat-7972	304	5	by	by	ADP
easat-7972	304	6	osei	osei	PROPN
easat-7972	304	7	-	-	PUNCT
easat-7972	304	8	frimpong	frimpong	PROPN
easat-7972	304	9	and	and	CCONJ
easat-7972	304	10	mclean	mclean	PROPN
easat-7972	305	1	[	[	X
easat-7972	305	2	40	40	NUM
easat-7972	305	3	]	]	PUNCT
easat-7972	305	4	and	and	CCONJ
easat-7972	305	5	kulikovskaja	kulikovskaja	PROPN
easat-7972	305	6	,	,	PUNCT
easat-7972	305	7	et	et	PROPN
easat-7972	305	8	al	al	PROPN
easat-7972	305	9	.	.	PUNCT
easat-7972	306	1	[	[	X
easat-7972	306	2	41	41	NUM
easat-7972	306	3	]	]	PUNCT
easat-7972	306	4	also	also	ADV
easat-7972	306	5	confirmed	confirm	VERB
easat-7972	306	6	the	the	DET
easat-7972	306	7	positive	positive	ADJ
easat-7972	306	8	relationship	relationship	NOUN
easat-7972	306	9	between	between	ADP
easat-7972	306	10	social	social	ADJ
easat-7972	306	11	media	medium	NOUN
easat-7972	306	12	marketing	marketing	NOUN
easat-7972	306	13	and	and	CCONJ
easat-7972	306	14	brand	brand	NOUN
easat-7972	306	15	engagement	engagement	NOUN
easat-7972	306	16	.	.	PUNCT
easat-7972	307	1	6.3	6.3	NUM
easat-7972	307	2	.	.	PUNCT
easat-7972	308	1	the	the	DET
easat-7972	308	2	influence	influence	NOUN
easat-7972	308	3	of	of	ADP
easat-7972	308	4	social	social	ADJ
easat-7972	308	5	media	medium	NOUN
easat-7972	308	6	marketing	marketing	NOUN
easat-7972	308	7	on	on	ADP
easat-7972	308	8	brand	brand	PROPN
easat-7972	308	9	trust	trust	PROPN
easat-7972	308	10	the	the	DET
easat-7972	308	11	results	result	NOUN
easat-7972	308	12	of	of	ADP
easat-7972	308	13	the	the	DET
easat-7972	308	14	hypothesis	hypothesis	NOUN
easat-7972	308	15	test	test	NOUN
easat-7972	308	16	show	show	VERB
easat-7972	308	17	that	that	SCONJ
easat-7972	308	18	social	social	ADJ
easat-7972	308	19	media	medium	NOUN
easat-7972	308	20	marketing	marketing	NOUN
easat-7972	308	21	has	have	VERB
easat-7972	308	22	a	a	DET
easat-7972	308	23	positive	positive	ADJ
easat-7972	308	24	and	and	CCONJ
easat-7972	308	25	significant	significant	ADJ
easat-7972	308	26	effect	effect	NOUN
easat-7972	308	27	on	on	ADP
easat-7972	308	28	brand	brand	PROPN
easat-7972	308	29	trust	trust	PROPN
easat-7972	308	30	.	.	PUNCT
easat-7972	309	1	this	this	PRON
easat-7972	309	2	means	mean	VERB
easat-7972	309	3	that	that	SCONJ
easat-7972	309	4	the	the	DET
easat-7972	309	5	effective	effective	ADJ
easat-7972	309	6	use	use	NOUN
easat-7972	309	7	of	of	ADP
easat-7972	309	8	social	social	ADJ
easat-7972	309	9	media	medium	NOUN
easat-7972	309	10	marketing	marketing	NOUN
easat-7972	309	11	by	by	ADP
easat-7972	309	12	fashion	fashion	NOUN
easat-7972	309	13	msmes	msme	NOUN
easat-7972	309	14	can	can	AUX
easat-7972	309	15	increase	increase	VERB
easat-7972	309	16	customer	customer	NOUN
easat-7972	309	17	trust	trust	NOUN
easat-7972	309	18	in	in	ADP
easat-7972	309	19	fashion	fashion	NOUN
easat-7972	309	20	brands	brand	NOUN
easat-7972	309	21	in	in	ADP
easat-7972	309	22	bali	bali	PROPN
easat-7972	309	23	.	.	PUNCT
easat-7972	310	1	brand	brand	PROPN
easat-7972	310	2	trust	trust	PROPN
easat-7972	310	3	is	be	AUX
easat-7972	310	4	reflected	reflect	VERB
easat-7972	310	5	in	in	ADP
easat-7972	310	6	partnerships	partnership	NOUN
easat-7972	310	7	with	with	ADP
easat-7972	310	8	customers	customer	NOUN
easat-7972	310	9	,	,	PUNCT
easat-7972	310	10	which	which	PRON
easat-7972	310	11	have	have	VERB
easat-7972	310	12	the	the	DET
easat-7972	310	13	highest	high	ADJ
easat-7972	310	14	outer	outer	ADJ
easat-7972	310	15	loading	loading	NOUN
easat-7972	310	16	(	(	PUNCT
easat-7972	310	17	0.913	0.913	NUM
easat-7972	310	18	)	)	PUNCT
easat-7972	310	19	,	,	PUNCT
easat-7972	310	20	while	while	SCONJ
easat-7972	310	21	social	social	ADJ
easat-7972	310	22	media	medium	NOUN
easat-7972	310	23	marketing	marketing	NOUN
easat-7972	310	24	is	be	AUX
easat-7972	310	25	reflected	reflect	VERB
easat-7972	310	26	in	in	ADP
easat-7972	310	27	the	the	DET
easat-7972	310	28	creation	creation	NOUN
easat-7972	310	29	of	of	ADP
easat-7972	310	30	interesting	interesting	ADJ
easat-7972	310	31	content	content	NOUN
easat-7972	310	32	.	.	PUNCT
easat-7972	311	1	thus	thus	ADV
easat-7972	311	2	,	,	PUNCT
easat-7972	311	3	interesting	interesting	ADJ
easat-7972	311	4	content	content	NOUN
easat-7972	311	5	can	can	AUX
easat-7972	311	6	increase	increase	VERB
easat-7972	311	7	customer	customer	NOUN
easat-7972	311	8	trust	trust	NOUN
easat-7972	311	9	in	in	ADP
easat-7972	311	10	partnerships	partnership	NOUN
easat-7972	311	11	with	with	ADP
easat-7972	311	12	brands	brand	NOUN
easat-7972	311	13	.	.	PUNCT
easat-7972	312	1	this	this	DET
easat-7972	312	2	study	study	NOUN
easat-7972	312	3	is	be	AUX
easat-7972	312	4	consistent	consistent	ADJ
easat-7972	312	5	with	with	ADP
easat-7972	312	6	the	the	DET
easat-7972	312	7	findings	finding	NOUN
easat-7972	312	8	of	of	ADP
easat-7972	312	9	delgado	delgado	NOUN
easat-7972	312	10	-	-	PUNCT
easat-7972	312	11	ballester	ballester	NOUN
easat-7972	313	1	[	[	X
easat-7972	313	2	42	42	NUM
easat-7972	313	3	]	]	PUNCT
easat-7972	313	4	and	and	CCONJ
easat-7972	313	5	primaskara	primaskara	PROPN
easat-7972	313	6	,	,	PUNCT
easat-7972	313	7	et	et	PROPN
easat-7972	313	8	al	al	PROPN
easat-7972	313	9	.	.	PUNCT
easat-7972	314	1	[	[	X
easat-7972	314	2	43	43	NUM
easat-7972	314	3	]	]	PUNCT
easat-7972	314	4	which	which	DET
easat-7972	314	5	state	state	NOUN
easat-7972	314	6	that	that	SCONJ
easat-7972	314	7	social	social	ADJ
easat-7972	314	8	media	medium	NOUN
easat-7972	314	9	marketing	marketing	NOUN
easat-7972	314	10	directly	directly	ADV
easat-7972	314	11	influences	influence	VERB
easat-7972	314	12	consumer	consumer	NOUN
easat-7972	314	13	trust	trust	NOUN
easat-7972	314	14	in	in	ADP
easat-7972	314	15	brands	brand	NOUN
easat-7972	314	16	.	.	PUNCT
easat-7972	315	1	other	other	ADJ
easat-7972	315	2	studies	study	NOUN
easat-7972	315	3	also	also	ADV
easat-7972	315	4	support	support	VERB
easat-7972	315	5	that	that	SCONJ
easat-7972	315	6	marketing	marketing	NOUN
easat-7972	315	7	through	through	ADP
easat-7972	315	8	social	social	ADJ
easat-7972	315	9	media	medium	NOUN
easat-7972	315	10	,	,	PUNCT
easat-7972	315	11	such	such	ADJ
easat-7972	315	12	as	as	ADP
easat-7972	315	13	facebook	facebook	PROPN
easat-7972	315	14	,	,	PUNCT
easat-7972	315	15	strengthens	strengthen	VERB
easat-7972	315	16	awareness	awareness	NOUN
easat-7972	315	17	and	and	CCONJ
easat-7972	315	18	trust	trust	NOUN
easat-7972	315	19	in	in	ADP
easat-7972	315	20	amazon	amazon	NOUN
easat-7972	315	21	and	and	CCONJ
easat-7972	315	22	flipkart	flipkart	NOUN
easat-7972	315	23	brands	brand	NOUN
easat-7972	315	24	[	[	X
easat-7972	315	25	44	44	NUM
easat-7972	315	26	]	]	PUNCT
easat-7972	315	27	.	.	PUNCT
easat-7972	316	1	in	in	ADP
easat-7972	316	2	addition	addition	NOUN
easat-7972	316	3	,	,	PUNCT
easat-7972	316	4	a	a	DET
easat-7972	316	5	study	study	NOUN
easat-7972	316	6	in	in	ADP
easat-7972	316	7	a	a	DET
easat-7972	316	8	jordanian	jordanian	ADJ
easat-7972	316	9	beauty	beauty	NOUN
easat-7972	316	10	center	center	NOUN
easat-7972	317	1	[	[	X
easat-7972	317	2	45	45	NUM
easat-7972	317	3	]	]	PUNCT
easat-7972	317	4	showed	show	VERB
easat-7972	317	5	a	a	DET
easat-7972	317	6	significant	significant	ADJ
easat-7972	317	7	impact	impact	NOUN
easat-7972	317	8	of	of	ADP
easat-7972	317	9	social	social	ADJ
easat-7972	317	10	media	medium	NOUN
easat-7972	317	11	marketing	marketing	NOUN
easat-7972	317	12	on	on	ADP
easat-7972	317	13	brand	brand	PROPN
easat-7972	317	14	trust	trust	PROPN
easat-7972	317	15	.	.	PUNCT
easat-7972	318	1	according	accord	VERB
easat-7972	318	2	to	to	ADP
easat-7972	318	3	mosavi	mosavi	NOUN
easat-7972	318	4	and	and	CCONJ
easat-7972	318	5	kenarehfard	kenarehfard	ADJ
easat-7972	318	6	[	[	X
easat-7972	318	7	46	46	NUM
easat-7972	318	8	]	]	PUNCT
easat-7972	318	9	and	and	CCONJ
easat-7972	318	10	takaya	takaya	PROPN
easat-7972	318	11	,	,	PUNCT
easat-7972	318	12	et	et	PROPN
easat-7972	318	13	al	al	PROPN
easat-7972	318	14	.	.	PUNCT
easat-7972	319	1	[	[	X
easat-7972	319	2	47	47	NUM
easat-7972	319	3	]	]	X
easat-7972	319	4	social	social	ADJ
easat-7972	319	5	media	medium	NOUN
easat-7972	319	6	influences	influence	VERB
easat-7972	319	7	consumer	consumer	NOUN
easat-7972	319	8	marketing	marketing	NOUN
easat-7972	319	9	experiences	experience	NOUN
easat-7972	319	10	and	and	CCONJ
easat-7972	319	11	strengthens	strengthen	VERB
easat-7972	319	12	brand	brand	PROPN
easat-7972	319	13	trust	trust	PROPN
easat-7972	319	14	.	.	PUNCT
easat-7972	320	1	brand	brand	NOUN
easat-7972	320	2	engagement	engagement	NOUN
easat-7972	320	3	through	through	ADP
easat-7972	320	4	social	social	ADJ
easat-7972	320	5	media	medium	NOUN
easat-7972	320	6	increases	increase	VERB
easat-7972	320	7	customer	customer	NOUN
easat-7972	320	8	trust	trust	NOUN
easat-7972	320	9	with	with	ADP
easat-7972	320	10	interactive	interactive	ADJ
easat-7972	320	11	communication	communication	NOUN
easat-7972	320	12	,	,	PUNCT
easat-7972	320	13	product	product	NOUN
easat-7972	320	14	personalization	personalization	NOUN
easat-7972	320	15	,	,	PUNCT
easat-7972	320	16	and	and	CCONJ
easat-7972	320	17	price	price	NOUN
easat-7972	320	18	transparency	transparency	NOUN
easat-7972	320	19	[	[	X
easat-7972	320	20	48	48	NUM
easat-7972	320	21	]	]	PUNCT
easat-7972	320	22	.	.	PUNCT
easat-7972	321	1	6.4	6.4	NUM
easat-7972	321	2	.	.	PUNCT
easat-7972	322	1	the	the	DET
easat-7972	322	2	influence	influence	NOUN
easat-7972	322	3	of	of	ADP
easat-7972	322	4	brand	brand	NOUN
easat-7972	322	5	engagement	engagement	NOUN
easat-7972	322	6	on	on	ADP
easat-7972	322	7	purchasing	purchase	VERB
easat-7972	322	8	decisions	decision	NOUN
easat-7972	322	9	the	the	DET
easat-7972	322	10	results	result	NOUN
easat-7972	322	11	of	of	ADP
easat-7972	322	12	the	the	DET
easat-7972	322	13	hypothesis	hypothesis	NOUN
easat-7972	322	14	test	test	NOUN
easat-7972	322	15	show	show	VERB
easat-7972	322	16	that	that	SCONJ
easat-7972	322	17	brand	brand	NOUN
easat-7972	322	18	engagement	engagement	NOUN
easat-7972	322	19	has	have	VERB
easat-7972	322	20	a	a	DET
easat-7972	322	21	positive	positive	ADJ
easat-7972	322	22	and	and	CCONJ
easat-7972	322	23	significant	significant	ADJ
easat-7972	322	24	influence	influence	NOUN
easat-7972	322	25	on	on	ADP
easat-7972	322	26	gen	gen	PROPN
easat-7972	322	27	z	z	NOUN
easat-7972	322	28	purchasing	purchasing	NOUN
easat-7972	322	29	decisions	decision	NOUN
easat-7972	322	30	in	in	ADP
easat-7972	322	31	fashion	fashion	NOUN
easat-7972	322	32	msmes	msme	NOUN
easat-7972	322	33	in	in	ADP
easat-7972	322	34	bali	bali	PROPN
easat-7972	322	35	.	.	PUNCT
easat-7972	323	1	this	this	PRON
easat-7972	323	2	means	mean	VERB
easat-7972	323	3	that	that	SCONJ
easat-7972	323	4	the	the	PRON
easat-7972	323	5	better	well	ADJ
easat-7972	323	6	the	the	DET
easat-7972	323	7	brand	brand	NOUN
easat-7972	323	8	engagement	engagement	NOUN
easat-7972	323	9	implemented	implement	VERB
easat-7972	323	10	by	by	ADP
easat-7972	323	11	fashion	fashion	NOUN
easat-7972	323	12	msmes	msme	NOUN
easat-7972	323	13	,	,	PUNCT
easat-7972	323	14	the	the	PRON
easat-7972	323	15	higher	high	ADJ
easat-7972	323	16	the	the	DET
easat-7972	323	17	gen	gen	PROPN
easat-7972	323	18	z	z	NOUN
easat-7972	323	19	purchasing	purchasing	NOUN
easat-7972	323	20	decisions	decision	NOUN
easat-7972	323	21	.	.	PUNCT
easat-7972	324	1	the	the	DET
easat-7972	324	2	self	self	NOUN
easat-7972	324	3	-	-	PUNCT
easat-7972	324	4	identity	identity	NOUN
easat-7972	324	5	indicator	indicator	NOUN
easat-7972	324	6	is	be	AUX
easat-7972	324	7	the	the	DET
easat-7972	324	8	main	main	ADJ
easat-7972	324	9	reflection	reflection	NOUN
easat-7972	324	10	of	of	ADP
easat-7972	324	11	the	the	DET
easat-7972	324	12	brand	brand	NOUN
easat-7972	324	13	engagement	engagement	NOUN
easat-7972	324	14	variable	variable	NOUN
easat-7972	324	15	with	with	ADP
easat-7972	324	16	the	the	DET
easat-7972	324	17	highest	high	ADJ
easat-7972	324	18	loading	loading	NOUN
easat-7972	324	19	factor	factor	NOUN
easat-7972	324	20	,	,	PUNCT
easat-7972	324	21	while	while	SCONJ
easat-7972	324	22	the	the	DET
easat-7972	324	23	accuracy	accuracy	NOUN
easat-7972	324	24	of	of	ADP
easat-7972	324	25	the	the	DET
easat-7972	324	26	purchase	purchase	NOUN
easat-7972	324	27	reflects	reflect	VERB
easat-7972	324	28	the	the	DET
easat-7972	324	29	purchasing	purchase	VERB
easat-7972	324	30	decision	decision	NOUN
easat-7972	324	31	.	.	PUNCT
easat-7972	325	1	the	the	PRON
easat-7972	325	2	stronger	strong	ADJ
easat-7972	325	3	the	the	DET
easat-7972	325	4	consumer	consumer	NOUN
easat-7972	325	5	identity	identity	NOUN
easat-7972	325	6	,	,	PUNCT
easat-7972	325	7	the	the	PRON
easat-7972	325	8	higher	high	ADJ
easat-7972	325	9	their	their	PRON
easat-7972	325	10	intention	intention	NOUN
easat-7972	325	11	to	to	PART
easat-7972	325	12	purchase	purchase	VERB
easat-7972	325	13	.	.	PUNCT
easat-7972	326	1	this	this	DET
easat-7972	326	2	study	study	NOUN
easat-7972	326	3	is	be	AUX
easat-7972	326	4	consistent	consistent	ADJ
easat-7972	326	5	with	with	ADP
easat-7972	326	6	the	the	DET
easat-7972	326	7	findings	finding	NOUN
easat-7972	326	8	of	of	ADP
easat-7972	326	9	naeem	naeem	PROPN
easat-7972	326	10	and	and	CCONJ
easat-7972	326	11	ozuem	ozuem	ADJ
easat-7972	327	1	[	[	X
easat-7972	327	2	49	49	NUM
easat-7972	327	3	]	]	X
easat-7972	327	4	;	;	PUNCT
easat-7972	327	5	rosadi	rosadi	NOUN
easat-7972	327	6	,	,	PUNCT
easat-7972	327	7	et	et	PROPN
easat-7972	327	8	al	al	PROPN
easat-7972	327	9	.	.	PUNCT
easat-7972	328	1	[	[	X
easat-7972	328	2	50	50	NUM
easat-7972	328	3	]	]	PUNCT
easat-7972	328	4	and	and	CCONJ
easat-7972	328	5	malthouse	malthouse	NOUN
easat-7972	328	6	,	,	PUNCT
easat-7972	328	7	et	et	PROPN
easat-7972	328	8	al	al	PROPN
easat-7972	328	9	.	.	PUNCT
easat-7972	329	1	[	[	X
easat-7972	329	2	51	51	NUM
easat-7972	329	3	]	]	PUNCT
easat-7972	329	4	which	which	DET
easat-7972	329	5	state	state	NOUN
easat-7972	329	6	that	that	PRON
easat-7972	329	7	engaged	engage	VERB
easat-7972	329	8	customers	customer	NOUN
easat-7972	329	9	tend	tend	VERB
easat-7972	329	10	to	to	PART
easat-7972	329	11	show	show	VERB
easat-7972	329	12	more	more	ADV
easat-7972	329	13	positive	positive	ADJ
easat-7972	329	14	purchasing	purchase	VERB
easat-7972	329	15	behavior	behavior	NOUN
easat-7972	329	16	towards	towards	ADP
easat-7972	329	17	a	a	DET
easat-7972	329	18	brand	brand	NOUN
easat-7972	329	19	's	's	PART
easat-7972	329	20	products	product	NOUN
easat-7972	329	21	.	.	PUNCT
easat-7972	330	1	barhemmati	barhemmati	PROPN
easat-7972	330	2	and	and	CCONJ
easat-7972	330	3	ahmad	ahmad	PROPN
easat-7972	331	1	[	[	X
easat-7972	331	2	52	52	NUM
easat-7972	331	3	]	]	PUNCT
easat-7972	331	4	added	add	VERB
easat-7972	331	5	that	that	SCONJ
easat-7972	331	6	customer	customer	NOUN
easat-7972	331	7	engagement	engagement	NOUN
easat-7972	331	8	builds	build	VERB
easat-7972	331	9	a	a	DET
easat-7972	331	10	sense	sense	NOUN
easat-7972	331	11	of	of	ADP
easat-7972	331	12	ownership	ownership	NOUN
easat-7972	331	13	of	of	ADP
easat-7972	331	14	the	the	DET
easat-7972	331	15	brand	brand	NOUN
easat-7972	331	16	,	,	PUNCT
easat-7972	331	17	which	which	PRON
easat-7972	331	18	then	then	ADV
easat-7972	331	19	influences	influence	VERB
easat-7972	331	20	purchasing	purchasing	NOUN
easat-7972	331	21	decisions	decision	NOUN
easat-7972	331	22	.	.	PUNCT
easat-7972	332	1	prentice	prentice	NOUN
easat-7972	332	2	and	and	CCONJ
easat-7972	332	3	loureiro	loureiro	PROPN
easat-7972	333	1	[	[	X
easat-7972	333	2	53	53	NUM
easat-7972	333	3	]	]	PUNCT
easat-7972	333	4	and	and	CCONJ
easat-7972	333	5	prentice	prentice	NOUN
easat-7972	333	6	,	,	PUNCT
easat-7972	333	7	et	et	PROPN
easat-7972	333	8	al	al	PROPN
easat-7972	333	9	.	.	PUNCT
easat-7972	334	1	[	[	X
easat-7972	334	2	54	54	NUM
easat-7972	334	3	]	]	PUNCT
easat-7972	334	4	also	also	ADV
easat-7972	334	5	stated	state	VERB
easat-7972	334	6	that	that	SCONJ
easat-7972	334	7	strong	strong	ADJ
easat-7972	334	8	brand	brand	NOUN
easat-7972	334	9	engagement	engagement	NOUN
easat-7972	334	10	can	can	AUX
easat-7972	334	11	create	create	VERB
easat-7972	334	12	relationships	relationship	NOUN
easat-7972	334	13	with	with	ADP
easat-7972	334	14	potential	potential	ADJ
easat-7972	334	15	new	new	ADJ
easat-7972	334	16	consumers	consumer	NOUN
easat-7972	334	17	,	,	PUNCT
easat-7972	334	18	offer	offer	VERB
easat-7972	334	19	benefits	benefit	NOUN
easat-7972	334	20	such	such	ADJ
easat-7972	334	21	as	as	ADP
easat-7972	334	22	discounts	discount	NOUN
easat-7972	334	23	,	,	PUNCT
easat-7972	334	24	and	and	CCONJ
easat-7972	334	25	encourage	encourage	VERB
easat-7972	334	26	increased	increase	VERB
easat-7972	334	27	purchasing	purchasing	NOUN
easat-7972	334	28	intentions	intention	NOUN
easat-7972	334	29	in	in	ADP
easat-7972	334	30	the	the	DET
easat-7972	334	31	future	future	NOUN
easat-7972	334	32	[	[	X
easat-7972	334	33	55	55	NUM
easat-7972	334	34	]	]	PUNCT
easat-7972	334	35	.	.	PUNCT
easat-7972	335	1	6.5	6.5	NUM
easat-7972	335	2	.	.	PUNCT
easat-7972	336	1	the	the	DET
easat-7972	336	2	influence	influence	NOUN
easat-7972	336	3	of	of	ADP
easat-7972	336	4	brand	brand	NOUN
easat-7972	336	5	trust	trust	NOUN
easat-7972	336	6	on	on	ADP
easat-7972	336	7	purchasing	purchase	VERB
easat-7972	336	8	decisions	decision	NOUN
easat-7972	336	9	the	the	DET
easat-7972	336	10	results	result	NOUN
easat-7972	336	11	of	of	ADP
easat-7972	336	12	the	the	DET
easat-7972	336	13	hypothesis	hypothesis	NOUN
easat-7972	336	14	test	test	NOUN
easat-7972	336	15	show	show	VERB
easat-7972	336	16	that	that	SCONJ
easat-7972	336	17	brand	brand	NOUN
easat-7972	336	18	trust	trust	PROPN
easat-7972	336	19	has	have	VERB
easat-7972	336	20	a	a	DET
easat-7972	336	21	positive	positive	ADJ
easat-7972	336	22	and	and	CCONJ
easat-7972	336	23	significant	significant	ADJ
easat-7972	336	24	influence	influence	NOUN
easat-7972	336	25	on	on	ADP
easat-7972	336	26	gen	gen	PROPN
easat-7972	336	27	z	z	PROPN
easat-7972	336	28	's	's	PART
easat-7972	336	29	purchasing	purchasing	NOUN
easat-7972	336	30	decisions	decision	NOUN
easat-7972	336	31	in	in	ADP
easat-7972	336	32	fashion	fashion	NOUN
easat-7972	336	33	msmes	msme	NOUN
easat-7972	336	34	in	in	ADP
easat-7972	336	35	bali	bali	PROPN
easat-7972	336	36	.	.	PUNCT
easat-7972	337	1	this	this	PRON
easat-7972	337	2	means	mean	VERB
easat-7972	337	3	that	that	SCONJ
easat-7972	337	4	the	the	PRON
easat-7972	337	5	higher	high	ADJ
easat-7972	337	6	the	the	DET
easat-7972	337	7	trust	trust	NOUN
easat-7972	337	8	in	in	ADP
easat-7972	337	9	the	the	DET
easat-7972	337	10	brand	brand	NOUN
easat-7972	337	11	,	,	PUNCT
easat-7972	337	12	the	the	PRON
easat-7972	337	13	higher	high	ADJ
easat-7972	337	14	the	the	DET
easat-7972	337	15	purchasing	purchase	VERB
easat-7972	337	16	decision	decision	NOUN
easat-7972	337	17	of	of	ADP
easat-7972	337	18	fashion	fashion	NOUN
easat-7972	337	19	msme	msme	NOUN
easat-7972	337	20	products	product	NOUN
easat-7972	337	21	by	by	ADP
easat-7972	337	22	gen	gen	PROPN
easat-7972	337	23	z	z	PROPN
easat-7972	337	24	in	in	ADP
easat-7972	337	25	bali	bali	PROPN
easat-7972	337	26	.	.	PUNCT
easat-7972	338	1	this	this	DET
easat-7972	338	2	study	study	NOUN
easat-7972	338	3	is	be	AUX
easat-7972	338	4	in	in	ADP
easat-7972	338	5	line	line	NOUN
easat-7972	338	6	with	with	ADP
easat-7972	338	7	takaya	takaya	PROPN
easat-7972	338	8	,	,	PUNCT
easat-7972	338	9	et	et	PROPN
easat-7972	338	10	al	al	PROPN
easat-7972	338	11	.	.	PUNCT
easat-7972	339	1	[	[	X
easat-7972	339	2	47	47	NUM
easat-7972	339	3	]	]	PUNCT
easat-7972	339	4	which	which	PRON
easat-7972	339	5	shows	show	VERB
easat-7972	339	6	that	that	SCONJ
easat-7972	339	7	brand	brand	NOUN
easat-7972	339	8	trust	trust	PROPN
easat-7972	339	9	has	have	VERB
easat-7972	339	10	a	a	DET
easat-7972	339	11	positive	positive	ADJ
easat-7972	339	12	effect	effect	NOUN
easat-7972	339	13	on	on	ADP
easat-7972	339	14	purchase	purchase	NOUN
easat-7972	339	15	intentions	intention	NOUN
easat-7972	339	16	.	.	PUNCT
easat-7972	340	1	amron	amron	PROPN
easat-7972	341	1	[	[	X
easat-7972	341	2	56	56	NUM
easat-7972	341	3	]	]	PUNCT
easat-7972	341	4	also	also	ADV
easat-7972	341	5	supports	support	VERB
easat-7972	341	6	that	that	SCONJ
easat-7972	341	7	brand	brand	NOUN
easat-7972	341	8	trust	trust	NOUN
easat-7972	341	9	influences	influence	VERB
easat-7972	341	10	purchasing	purchasing	NOUN
easat-7972	341	11	decisions	decision	NOUN
easat-7972	341	12	,	,	PUNCT
easat-7972	341	13	as	as	SCONJ
easat-7972	341	14	found	find	VERB
easat-7972	341	15	by	by	ADP
easat-7972	341	16	ermawati	ermawati	NOUN
easat-7972	341	17	[	[	X
easat-7972	341	18	57	57	NUM
easat-7972	341	19	]	]	X
easat-7972	341	20	;	;	PUNCT
easat-7972	341	21	mahliza	mahliza	PROPN
easat-7972	341	22	,	,	PUNCT
easat-7972	341	23	et	et	PROPN
easat-7972	341	24	al	al	PROPN
easat-7972	341	25	.	.	PUNCT
easat-7972	342	1	[	[	X
easat-7972	342	2	58	58	NUM
easat-7972	342	3	]	]	PUNCT
easat-7972	342	4	;	;	PUNCT
easat-7972	342	5	punyatoya	punyatoya	NOUN
easat-7972	342	6	[	[	X
easat-7972	342	7	59	59	NUM
easat-7972	342	8	]	]	PUNCT
easat-7972	342	9	and	and	CCONJ
easat-7972	342	10	limbu	limbu	PROPN
easat-7972	342	11	,	,	PUNCT
easat-7972	342	12	et	et	PROPN
easat-7972	342	13	al	al	PROPN
easat-7972	342	14	.	.	PUNCT
easat-7972	343	1	[	[	X
easat-7972	343	2	60	60	NUM
easat-7972	343	3	]	]	PUNCT
easat-7972	343	4	who	who	PRON
easat-7972	343	5	found	find	VERB
easat-7972	343	6	a	a	DET
easat-7972	343	7	significant	significant	ADJ
easat-7972	343	8	positive	positive	ADJ
easat-7972	343	9	relationship	relationship	NOUN
easat-7972	343	10	between	between	ADP
easat-7972	343	11	brand	brand	NOUN
easat-7972	343	12	trust	trust	NOUN
easat-7972	343	13	and	and	CCONJ
easat-7972	343	14	purchasing	purchasing	NOUN
easat-7972	343	15	decisions	decision	NOUN
easat-7972	343	16	.	.	PUNCT
easat-7972	344	1	6.6	6.6	NUM
easat-7972	344	2	.	.	PUNCT
easat-7972	345	1	the	the	DET
easat-7972	345	2	influence	influence	NOUN
easat-7972	345	3	of	of	ADP
easat-7972	345	4	brand	brand	NOUN
easat-7972	345	5	engagement	engagement	NOUN
easat-7972	345	6	on	on	ADP
easat-7972	345	7	brand	brand	PROPN
easat-7972	345	8	trust	trust	PROPN
easat-7972	345	9	the	the	DET
easat-7972	345	10	results	result	NOUN
easat-7972	345	11	of	of	ADP
easat-7972	345	12	the	the	DET
easat-7972	345	13	hypothesis	hypothesis	NOUN
easat-7972	345	14	test	test	NOUN
easat-7972	345	15	show	show	VERB
easat-7972	345	16	that	that	SCONJ
easat-7972	345	17	brand	brand	NOUN
easat-7972	345	18	engagement	engagement	NOUN
easat-7972	345	19	has	have	VERB
easat-7972	345	20	a	a	DET
easat-7972	345	21	positive	positive	ADJ
easat-7972	345	22	and	and	CCONJ
easat-7972	345	23	significant	significant	ADJ
easat-7972	345	24	influence	influence	NOUN
easat-7972	345	25	on	on	ADP
easat-7972	345	26	gen	gen	PROPN
easat-7972	345	27	z	z	PROPN
easat-7972	345	28	's	's	PART
easat-7972	345	29	brand	brand	NOUN
easat-7972	345	30	trust	trust	NOUN
easat-7972	345	31	in	in	ADP
easat-7972	345	32	fashion	fashion	NOUN
easat-7972	345	33	msmes	msme	NOUN
easat-7972	345	34	in	in	ADP
easat-7972	345	35	bali	bali	PROPN
easat-7972	345	36	.	.	PUNCT
easat-7972	346	1	this	this	PRON
easat-7972	346	2	means	mean	VERB
easat-7972	346	3	that	that	SCONJ
easat-7972	346	4	the	the	PRON
easat-7972	346	5	better	well	ADJ
easat-7972	346	6	the	the	DET
easat-7972	346	7	brand	brand	NOUN
easat-7972	346	8	engagement	engagement	NOUN
easat-7972	346	9	implemented	implement	VERB
easat-7972	346	10	,	,	PUNCT
easat-7972	346	11	the	the	DET
easat-7972	346	12	higher	high	ADJ
easat-7972	346	13	gen	gen	PROPN
easat-7972	346	14	z	z	PROPN
easat-7972	346	15	's	's	PART
easat-7972	346	16	trust	trust	NOUN
easat-7972	346	17	in	in	ADP
easat-7972	346	18	fashion	fashion	NOUN
easat-7972	346	19	msmes	msme	NOUN
easat-7972	346	20	in	in	ADP
easat-7972	346	21	bali	bali	PROPN
easat-7972	346	22	.	.	PUNCT
easat-7972	347	1	kumar	kumar	PROPN
easat-7972	347	2	,	,	PUNCT
easat-7972	347	3	et	et	PROPN
easat-7972	347	4	al	al	PROPN
easat-7972	347	5	.	.	PUNCT
easat-7972	348	1	[	[	X
easat-7972	348	2	61	61	NUM
easat-7972	348	3	]	]	PUNCT
easat-7972	348	4	found	find	VERB
easat-7972	348	5	888	888	NUM
easat-7972	348	6	edelweiss	edelweiss	PROPN
easat-7972	348	7	applied	apply	VERB
easat-7972	348	8	science	science	NOUN
easat-7972	348	9	and	and	CCONJ
easat-7972	348	10	technology	technology	NOUN
easat-7972	348	11	issn	issn	PROPN
easat-7972	348	12	:	:	PUNCT
easat-7972	348	13	2576	2576	NUM
easat-7972	348	14	-	-	SYM
easat-7972	348	15	8484	8484	NUM
easat-7972	348	16	vol	vol	NOUN
easat-7972	348	17	.	.	PROPN
easat-7972	349	1	9	9	NUM
easat-7972	349	2	,	,	PUNCT
easat-7972	349	3	no	no	INTJ
easat-7972	349	4	.	.	NOUN
easat-7972	350	1	6	6	NUM
easat-7972	350	2	:	:	PUNCT
easat-7972	350	3	873	873	NUM
easat-7972	350	4	-	-	NUM
easat-7972	350	5	893	893	NUM
easat-7972	350	6	,	,	PUNCT
easat-7972	350	7	2025	2025	NUM
easat-7972	350	8	doi	doi	NOUN
easat-7972	350	9	:	:	PUNCT
easat-7972	350	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	350	11	©	©	PROPN
easat-7972	350	12	2025	2025	NUM
easat-7972	350	13	by	by	ADP
easat-7972	350	14	the	the	DET
easat-7972	350	15	authors	author	NOUN
easat-7972	350	16	;	;	PUNCT
easat-7972	350	17	licensee	licensee	PROPN
easat-7972	350	18	learning	learning	NOUN
easat-7972	350	19	gate	gate	NOUN
easat-7972	350	20	that	that	SCONJ
easat-7972	350	21	increasing	increase	VERB
easat-7972	350	22	brand	brand	NOUN
easat-7972	350	23	engagement	engagement	NOUN
easat-7972	350	24	can	can	AUX
easat-7972	350	25	increase	increase	VERB
easat-7972	350	26	turnover	turnover	NOUN
easat-7972	350	27	by	by	ADP
easat-7972	350	28	up	up	ADP
easat-7972	350	29	to	to	PART
easat-7972	350	30	23	23	NUM
easat-7972	350	31	%	%	NOUN
easat-7972	350	32	.	.	PUNCT
easat-7972	351	1	strong	strong	ADJ
easat-7972	351	2	relationships	relationship	NOUN
easat-7972	351	3	with	with	ADP
easat-7972	351	4	consumers	consumer	NOUN
easat-7972	351	5	drive	drive	VERB
easat-7972	351	6	positive	positive	ADJ
easat-7972	351	7	attitudes	attitude	NOUN
easat-7972	351	8	and	and	CCONJ
easat-7972	351	9	behaviors	behavior	NOUN
easat-7972	351	10	toward	toward	ADP
easat-7972	351	11	brands	brand	NOUN
easat-7972	351	12	and	and	CCONJ
easat-7972	351	13	create	create	VERB
easat-7972	351	14	long	long	ADJ
easat-7972	351	15	-	-	PUNCT
easat-7972	351	16	term	term	NOUN
easat-7972	351	17	relationships	relationship	NOUN
easat-7972	351	18	[	[	X
easat-7972	351	19	23	23	NUM
easat-7972	351	20	]	]	PUNCT
easat-7972	351	21	.	.	PUNCT
easat-7972	352	1	other	other	ADJ
easat-7972	352	2	studies	study	NOUN
easat-7972	352	3	such	such	ADJ
easat-7972	352	4	as	as	ADP
easat-7972	352	5	elfira	elfira	PROPN
easat-7972	352	6	and	and	CCONJ
easat-7972	352	7	budiono	budiono	PROPN
easat-7972	353	1	[	[	X
easat-7972	353	2	62	62	NUM
easat-7972	353	3	]	]	PUNCT
easat-7972	353	4	;	;	PUNCT
easat-7972	353	5	sujana	sujana	PROPN
easat-7972	353	6	and	and	CCONJ
easat-7972	353	7	sari	sari	ADJ
easat-7972	353	8	[	[	X
easat-7972	353	9	63	63	NUM
easat-7972	353	10	]	]	PUNCT
easat-7972	353	11	;	;	PUNCT
easat-7972	353	12	sohail	sohail	PROPN
easat-7972	353	13	,	,	PUNCT
easat-7972	353	14	et	et	PROPN
easat-7972	353	15	al	al	PROPN
easat-7972	353	16	.	.	PUNCT
easat-7972	354	1	[	[	X
easat-7972	354	2	64	64	NUM
easat-7972	354	3	]	]	PUNCT
easat-7972	354	4	;	;	PUNCT
easat-7972	354	5	chairunnisa	chairunnisa	NOUN
easat-7972	354	6	and	and	CCONJ
easat-7972	354	7	ruswanti	ruswanti	ADJ
easat-7972	355	1	[	[	X
easat-7972	355	2	65	65	NUM
easat-7972	355	3	]	]	PUNCT
easat-7972	355	4	;	;	PUNCT
easat-7972	355	5	aditya	aditya	PROPN
easat-7972	355	6	and	and	CCONJ
easat-7972	355	7	setyawan	setyawan	NOUN
easat-7972	355	8	[	[	X
easat-7972	355	9	66	66	NUM
easat-7972	355	10	]	]	PUNCT
easat-7972	355	11	;	;	PUNCT
easat-7972	355	12	mosavi	mosavi	VERB
easat-7972	355	13	and	and	CCONJ
easat-7972	355	14	kenarehfard	kenarehfard	ADJ
easat-7972	355	15	[	[	X
easat-7972	355	16	46	46	NUM
easat-7972	355	17	]	]	X
easat-7972	355	18	;	;	PUNCT
easat-7972	355	19	tuti	tuti	PROPN
easat-7972	355	20	and	and	CCONJ
easat-7972	355	21	sulistia	sulistia	PROPN
easat-7972	355	22	[	[	X
easat-7972	355	23	67	67	NUM
easat-7972	355	24	]	]	X
easat-7972	355	25	;	;	PUNCT
easat-7972	355	26	samarah	samarah	PROPN
easat-7972	355	27	,	,	PUNCT
easat-7972	355	28	et	et	PROPN
easat-7972	355	29	al	al	PROPN
easat-7972	355	30	.	.	PUNCT
easat-7972	356	1	[	[	X
easat-7972	356	2	68	68	NUM
easat-7972	356	3	]	]	PUNCT
easat-7972	356	4	and	and	CCONJ
easat-7972	356	5	cahyadi	cahyadi	NOUN
easat-7972	356	6	and	and	CCONJ
easat-7972	356	7	tunjungsari	tunjungsari	NOUN
easat-7972	357	1	[	[	X
easat-7972	357	2	69	69	NUM
easat-7972	357	3	]	]	PUNCT
easat-7972	357	4	also	also	ADV
easat-7972	357	5	support	support	VERB
easat-7972	357	6	the	the	DET
easat-7972	357	7	positive	positive	ADJ
easat-7972	357	8	influence	influence	NOUN
easat-7972	357	9	of	of	ADP
easat-7972	357	10	brand	brand	NOUN
easat-7972	357	11	engagement	engagement	NOUN
easat-7972	357	12	on	on	ADP
easat-7972	357	13	brand	brand	PROPN
easat-7972	357	14	trust	trust	PROPN
easat-7972	357	15	.	.	PUNCT
easat-7972	358	1	6.7	6.7	NUM
easat-7972	358	2	.	.	PUNCT
easat-7972	359	1	the	the	DET
easat-7972	359	2	role	role	NOUN
easat-7972	359	3	of	of	ADP
easat-7972	359	4	brand	brand	NOUN
easat-7972	359	5	engagement	engagement	NOUN
easat-7972	359	6	in	in	ADP
easat-7972	359	7	mediating	mediate	VERB
easat-7972	359	8	the	the	DET
easat-7972	359	9	influence	influence	NOUN
easat-7972	359	10	of	of	ADP
easat-7972	359	11	social	social	ADJ
easat-7972	359	12	media	medium	NOUN
easat-7972	359	13	marketing	marketing	NOUN
easat-7972	359	14	on	on	ADP
easat-7972	359	15	purchasing	purchase	VERB
easat-7972	359	16	decisions	decision	NOUN
easat-7972	359	17	the	the	DET
easat-7972	359	18	influence	influence	NOUN
easat-7972	359	19	of	of	ADP
easat-7972	359	20	social	social	ADJ
easat-7972	359	21	media	medium	NOUN
easat-7972	359	22	marketing	marketing	NOUN
easat-7972	359	23	on	on	ADP
easat-7972	359	24	purchasing	purchase	VERB
easat-7972	359	25	decisions	decision	NOUN
easat-7972	359	26	is	be	AUX
easat-7972	359	27	mediated	mediate	VERB
easat-7972	359	28	by	by	ADP
easat-7972	359	29	brand	brand	NOUN
easat-7972	359	30	engagement	engagement	NOUN
easat-7972	359	31	,	,	PUNCT
easat-7972	359	32	which	which	PRON
easat-7972	359	33	involves	involve	VERB
easat-7972	359	34	a	a	DET
easat-7972	359	35	direct	direct	ADJ
easat-7972	359	36	relationship	relationship	NOUN
easat-7972	359	37	between	between	ADP
easat-7972	359	38	social	social	ADJ
easat-7972	359	39	media	medium	NOUN
easat-7972	359	40	marketing	marketing	NOUN
easat-7972	359	41	and	and	CCONJ
easat-7972	359	42	brand	brand	NOUN
easat-7972	359	43	engagement	engagement	NOUN
easat-7972	359	44	,	,	PUNCT
easat-7972	359	45	as	as	ADV
easat-7972	359	46	well	well	ADV
easat-7972	359	47	as	as	ADP
easat-7972	359	48	the	the	DET
easat-7972	359	49	influence	influence	NOUN
easat-7972	359	50	of	of	ADP
easat-7972	359	51	brand	brand	NOUN
easat-7972	359	52	engagement	engagement	NOUN
easat-7972	359	53	on	on	ADP
easat-7972	359	54	purchasing	purchasing	NOUN
easat-7972	359	55	decisions	decision	NOUN
easat-7972	359	56	.	.	PUNCT
easat-7972	360	1	research	research	NOUN
easat-7972	360	2	shows	show	VERB
easat-7972	360	3	that	that	SCONJ
easat-7972	360	4	social	social	ADJ
easat-7972	360	5	media	medium	NOUN
easat-7972	360	6	marketing	marketing	NOUN
easat-7972	360	7	has	have	VERB
easat-7972	360	8	a	a	DET
easat-7972	360	9	direct	direct	ADJ
easat-7972	360	10	and	and	CCONJ
easat-7972	360	11	significant	significant	ADJ
easat-7972	360	12	effect	effect	NOUN
easat-7972	360	13	on	on	ADP
easat-7972	360	14	brand	brand	NOUN
easat-7972	360	15	engagement	engagement	NOUN
easat-7972	360	16	.	.	PUNCT
easat-7972	361	1	this	this	PRON
easat-7972	361	2	means	mean	VERB
easat-7972	361	3	that	that	SCONJ
easat-7972	361	4	the	the	DET
easat-7972	361	5	more	more	ADV
easat-7972	361	6	effective	effective	ADJ
easat-7972	361	7	social	social	ADJ
easat-7972	361	8	media	medium	NOUN
easat-7972	361	9	marketing	marketing	NOUN
easat-7972	361	10	used	use	VERB
easat-7972	361	11	by	by	ADP
easat-7972	361	12	fashion	fashion	NOUN
easat-7972	361	13	msmes	msme	NOUN
easat-7972	361	14	,	,	PUNCT
easat-7972	361	15	the	the	PRON
easat-7972	361	16	higher	high	ADJ
easat-7972	361	17	their	their	PRON
easat-7972	361	18	brand	brand	NOUN
easat-7972	361	19	engagement	engagement	NOUN
easat-7972	361	20	.	.	PUNCT
easat-7972	362	1	brand	brand	NOUN
easat-7972	362	2	engagement	engagement	NOUN
easat-7972	362	3	also	also	ADV
easat-7972	362	4	has	have	VERB
easat-7972	362	5	a	a	DET
easat-7972	362	6	significant	significant	ADJ
easat-7972	362	7	effect	effect	NOUN
easat-7972	362	8	on	on	ADP
easat-7972	362	9	increasing	increase	VERB
easat-7972	362	10	gen	gen	PROPN
easat-7972	362	11	z	z	NOUN
easat-7972	362	12	purchasing	purchasing	NOUN
easat-7972	362	13	decisions	decision	NOUN
easat-7972	362	14	in	in	ADP
easat-7972	362	15	fashion	fashion	NOUN
easat-7972	362	16	msmes	msme	NOUN
easat-7972	362	17	in	in	ADP
easat-7972	362	18	bali	bali	PROPN
easat-7972	362	19	.	.	PUNCT
easat-7972	363	1	brand	brand	PROPN
easat-7972	363	2	engagement	engagement	NOUN
easat-7972	363	3	acts	act	VERB
easat-7972	363	4	as	as	ADP
easat-7972	363	5	a	a	DET
easat-7972	363	6	partial	partial	ADJ
easat-7972	363	7	mediator	mediator	NOUN
easat-7972	363	8	in	in	ADP
easat-7972	363	9	this	this	DET
easat-7972	363	10	research	research	NOUN
easat-7972	363	11	model	model	NOUN
easat-7972	363	12	.	.	PUNCT
easat-7972	364	1	sharma	sharma	PROPN
easat-7972	364	2	and	and	CCONJ
easat-7972	364	3	menka	menka	PROPN
easat-7972	365	1	[	[	X
easat-7972	365	2	70	70	NUM
easat-7972	365	3	]	]	PUNCT
easat-7972	365	4	and	and	CCONJ
easat-7972	365	5	ali	ali	PROPN
easat-7972	365	6	and	and	CCONJ
easat-7972	365	7	shaiq	shaiq	PROPN
easat-7972	365	8	[	[	X
easat-7972	365	9	71	71	NUM
easat-7972	365	10	]	]	PUNCT
easat-7972	365	11	support	support	NOUN
easat-7972	365	12	this	this	DET
easat-7972	365	13	finding	finding	NOUN
easat-7972	365	14	by	by	ADP
easat-7972	365	15	stating	state	VERB
easat-7972	365	16	that	that	SCONJ
easat-7972	365	17	active	active	ADJ
easat-7972	365	18	engagement	engagement	NOUN
easat-7972	365	19	on	on	ADP
easat-7972	365	20	social	social	ADJ
easat-7972	365	21	media	medium	NOUN
easat-7972	365	22	increases	increase	VERB
easat-7972	365	23	loyalty	loyalty	NOUN
easat-7972	365	24	and	and	CCONJ
easat-7972	365	25	purchasing	purchasing	NOUN
easat-7972	365	26	behavior	behavior	NOUN
easat-7972	365	27	.	.	PUNCT
easat-7972	366	1	malthouse	malthouse	NOUN
easat-7972	366	2	,	,	PUNCT
easat-7972	366	3	et	et	PROPN
easat-7972	366	4	al	al	PROPN
easat-7972	366	5	.	.	PUNCT
easat-7972	367	1	[	[	X
easat-7972	367	2	51	51	NUM
easat-7972	367	3	]	]	PUNCT
easat-7972	367	4	and	and	CCONJ
easat-7972	367	5	dankwa	dankwa	NOUN
easat-7972	367	6	[	[	X
easat-7972	367	7	72	72	NUM
easat-7972	367	8	]	]	PUNCT
easat-7972	367	9	also	also	ADV
easat-7972	367	10	emphasized	emphasize	VERB
easat-7972	367	11	that	that	SCONJ
easat-7972	367	12	brand	brand	NOUN
easat-7972	367	13	engagement	engagement	NOUN
easat-7972	367	14	mediates	mediate	VERB
easat-7972	367	15	social	social	ADJ
easat-7972	367	16	media	medium	NOUN
easat-7972	367	17	interactions	interaction	NOUN
easat-7972	367	18	and	and	CCONJ
easat-7972	367	19	purchasing	purchasing	NOUN
easat-7972	367	20	decisions	decision	NOUN
easat-7972	367	21	.	.	PUNCT
easat-7972	368	1	6.8	6.8	NUM
easat-7972	368	2	.	.	PUNCT
easat-7972	369	1	the	the	DET
easat-7972	369	2	role	role	NOUN
easat-7972	369	3	of	of	ADP
easat-7972	369	4	brand	brand	NOUN
easat-7972	369	5	trust	trust	NOUN
easat-7972	369	6	in	in	ADP
easat-7972	369	7	mediating	mediate	VERB
easat-7972	369	8	the	the	DET
easat-7972	369	9	influence	influence	NOUN
easat-7972	369	10	of	of	ADP
easat-7972	369	11	social	social	ADJ
easat-7972	369	12	media	medium	NOUN
easat-7972	369	13	marketing	marketing	NOUN
easat-7972	369	14	on	on	ADP
easat-7972	369	15	purchasing	purchase	VERB
easat-7972	369	16	decisions	decision	NOUN
easat-7972	369	17	the	the	DET
easat-7972	369	18	influence	influence	NOUN
easat-7972	369	19	of	of	ADP
easat-7972	369	20	social	social	ADJ
easat-7972	369	21	media	medium	NOUN
easat-7972	369	22	marketing	marketing	NOUN
easat-7972	369	23	on	on	ADP
easat-7972	369	24	purchasing	purchase	VERB
easat-7972	369	25	decisions	decision	NOUN
easat-7972	369	26	is	be	AUX
easat-7972	369	27	mediated	mediate	VERB
easat-7972	369	28	by	by	ADP
easat-7972	369	29	brand	brand	NOUN
easat-7972	369	30	trust	trust	PROPN
easat-7972	369	31	,	,	PUNCT
easat-7972	369	32	involving	involve	VERB
easat-7972	369	33	a	a	DET
easat-7972	369	34	direct	direct	ADJ
easat-7972	369	35	relationship	relationship	NOUN
easat-7972	369	36	between	between	ADP
easat-7972	369	37	social	social	ADJ
easat-7972	369	38	media	medium	NOUN
easat-7972	369	39	marketing	marketing	NOUN
easat-7972	369	40	and	and	CCONJ
easat-7972	369	41	brand	brand	NOUN
easat-7972	369	42	trust	trust	NOUN
easat-7972	369	43	and	and	CCONJ
easat-7972	369	44	its	its	PRON
easat-7972	369	45	influence	influence	NOUN
easat-7972	369	46	on	on	ADP
easat-7972	369	47	purchasing	purchase	VERB
easat-7972	369	48	decisions	decision	NOUN
easat-7972	369	49	.	.	PUNCT
easat-7972	370	1	research	research	NOUN
easat-7972	370	2	shows	show	VERB
easat-7972	370	3	that	that	SCONJ
easat-7972	370	4	social	social	ADJ
easat-7972	370	5	media	medium	NOUN
easat-7972	370	6	marketing	marketing	NOUN
easat-7972	370	7	has	have	VERB
easat-7972	370	8	a	a	DET
easat-7972	370	9	significant	significant	ADJ
easat-7972	370	10	direct	direct	ADJ
easat-7972	370	11	effect	effect	NOUN
easat-7972	370	12	on	on	ADP
easat-7972	370	13	brand	brand	PROPN
easat-7972	370	14	trust	trust	PROPN
easat-7972	370	15	.	.	PUNCT
easat-7972	371	1	thus	thus	ADV
easat-7972	371	2	,	,	PUNCT
easat-7972	371	3	the	the	PRON
easat-7972	371	4	better	well	ADJ
easat-7972	371	5	the	the	DET
easat-7972	371	6	social	social	ADJ
easat-7972	371	7	media	media	NOUN
easat-7972	371	8	marketing	marketing	NOUN
easat-7972	371	9	strategy	strategy	NOUN
easat-7972	371	10	used	use	VERB
easat-7972	371	11	by	by	ADP
easat-7972	371	12	fashion	fashion	NOUN
easat-7972	371	13	msmes	msme	NOUN
easat-7972	371	14	,	,	PUNCT
easat-7972	371	15	the	the	PRON
easat-7972	371	16	higher	high	ADJ
easat-7972	371	17	the	the	DET
easat-7972	371	18	brand	brand	PROPN
easat-7972	371	19	trust	trust	PROPN
easat-7972	371	20	formed	form	VERB
easat-7972	371	21	.	.	PUNCT
easat-7972	372	1	this	this	DET
easat-7972	372	2	brand	brand	NOUN
easat-7972	372	3	trust	trust	PROPN
easat-7972	372	4	also	also	ADV
easat-7972	372	5	has	have	VERB
easat-7972	372	6	a	a	DET
easat-7972	372	7	significant	significant	ADJ
easat-7972	372	8	effect	effect	NOUN
easat-7972	372	9	on	on	ADP
easat-7972	372	10	increasing	increase	VERB
easat-7972	372	11	gen	gen	PROPN
easat-7972	372	12	z	z	NOUN
easat-7972	372	13	purchasing	purchasing	NOUN
easat-7972	372	14	decisions	decision	NOUN
easat-7972	372	15	in	in	ADP
easat-7972	372	16	fashion	fashion	NOUN
easat-7972	372	17	msmes	msme	NOUN
easat-7972	372	18	in	in	ADP
easat-7972	372	19	bali	bali	PROPN
easat-7972	372	20	.	.	PUNCT
easat-7972	373	1	brand	brand	PROPN
easat-7972	373	2	trust	trust	PROPN
easat-7972	373	3	acts	act	VERB
easat-7972	373	4	as	as	ADP
easat-7972	373	5	a	a	DET
easat-7972	373	6	partial	partial	ADJ
easat-7972	373	7	mediator	mediator	NOUN
easat-7972	373	8	in	in	ADP
easat-7972	373	9	this	this	DET
easat-7972	373	10	model	model	NOUN
easat-7972	373	11	,	,	PUNCT
easat-7972	373	12	in	in	ADP
easat-7972	373	13	accordance	accordance	NOUN
easat-7972	373	14	with	with	ADP
easat-7972	373	15	research	research	NOUN
easat-7972	373	16	by	by	ADP
easat-7972	373	17	vidyanata	vidyanata	NOUN
easat-7972	373	18	[	[	X
easat-7972	373	19	73	73	NUM
easat-7972	373	20	]	]	PUNCT
easat-7972	373	21	and	and	CCONJ
easat-7972	373	22	yusuf	yusuf	PROPN
easat-7972	374	1	[	[	X
easat-7972	374	2	74	74	X
easat-7972	374	3	]	]	PUNCT
easat-7972	374	4	and	and	CCONJ
easat-7972	374	5	supported	support	VERB
easat-7972	374	6	by	by	ADP
easat-7972	374	7	zanjabila	zanjabila	PROPN
easat-7972	374	8	,	,	PUNCT
easat-7972	374	9	et	et	PROPN
easat-7972	374	10	al	al	PROPN
easat-7972	374	11	.	.	PUNCT
easat-7972	375	1	[	[	X
easat-7972	375	2	75	75	NUM
easat-7972	375	3	]	]	PUNCT
easat-7972	375	4	;	;	PUNCT
easat-7972	375	5	hartayani	hartayani	NOUN
easat-7972	375	6	and	and	CCONJ
easat-7972	375	7	seminari	seminari	NOUN
easat-7972	375	8	[	[	X
easat-7972	375	9	76	76	NUM
easat-7972	375	10	]	]	PUNCT
easat-7972	375	11	and	and	CCONJ
easat-7972	375	12	levina	levina	PROPN
easat-7972	375	13	,	,	PUNCT
easat-7972	375	14	et	et	PROPN
easat-7972	375	15	al	al	PROPN
easat-7972	375	16	.	.	PUNCT
easat-7972	376	1	[	[	X
easat-7972	376	2	77	77	NUM
easat-7972	376	3	]	]	PUNCT
easat-7972	376	4	.	.	PUNCT
easat-7972	377	1	the	the	DET
easat-7972	377	2	role	role	NOUN
easat-7972	377	3	of	of	ADP
easat-7972	377	4	brand	brand	NOUN
easat-7972	377	5	trust	trust	NOUN
easat-7972	377	6	in	in	ADP
easat-7972	377	7	mediating	mediate	VERB
easat-7972	377	8	the	the	DET
easat-7972	377	9	influence	influence	NOUN
easat-7972	377	10	of	of	ADP
easat-7972	377	11	brand	brand	NOUN
easat-7972	377	12	engagement	engagement	NOUN
easat-7972	377	13	on	on	ADP
easat-7972	377	14	purchasing	purchase	VERB
easat-7972	377	15	decisions	decision	NOUN
easat-7972	377	16	the	the	DET
easat-7972	377	17	influence	influence	NOUN
easat-7972	377	18	of	of	ADP
easat-7972	377	19	brand	brand	NOUN
easat-7972	377	20	engagement	engagement	NOUN
easat-7972	377	21	on	on	ADP
easat-7972	377	22	purchasing	purchase	VERB
easat-7972	377	23	decisions	decision	NOUN
easat-7972	377	24	is	be	AUX
easat-7972	377	25	mediated	mediate	VERB
easat-7972	377	26	by	by	ADP
easat-7972	377	27	brand	brand	NOUN
easat-7972	377	28	trust	trust	PROPN
easat-7972	377	29	,	,	PUNCT
easat-7972	377	30	with	with	ADP
easat-7972	377	31	a	a	DET
easat-7972	377	32	direct	direct	ADJ
easat-7972	377	33	relationship	relationship	NOUN
easat-7972	377	34	between	between	ADP
easat-7972	377	35	engagement	engagement	NOUN
easat-7972	377	36	and	and	CCONJ
easat-7972	377	37	brand	brand	NOUN
easat-7972	377	38	trust	trust	NOUN
easat-7972	377	39	and	and	CCONJ
easat-7972	377	40	its	its	PRON
easat-7972	377	41	impact	impact	NOUN
easat-7972	377	42	on	on	ADP
easat-7972	377	43	purchasing	purchase	VERB
easat-7972	377	44	decisions	decision	NOUN
easat-7972	377	45	.	.	PUNCT
easat-7972	378	1	research	research	NOUN
easat-7972	378	2	shows	show	VERB
easat-7972	378	3	that	that	SCONJ
easat-7972	378	4	brand	brand	NOUN
easat-7972	378	5	engagement	engagement	NOUN
easat-7972	378	6	significantly	significantly	ADV
easat-7972	378	7	increases	increase	VERB
easat-7972	378	8	brand	brand	PROPN
easat-7972	378	9	trust	trust	PROPN
easat-7972	378	10	.	.	PUNCT
easat-7972	379	1	the	the	PRON
easat-7972	379	2	stronger	strong	ADJ
easat-7972	379	3	the	the	DET
easat-7972	379	4	brand	brand	NOUN
easat-7972	379	5	involvement	involvement	NOUN
easat-7972	379	6	,	,	PUNCT
easat-7972	379	7	the	the	PRON
easat-7972	379	8	higher	high	ADJ
easat-7972	379	9	the	the	DET
easat-7972	379	10	brand	brand	PROPN
easat-7972	379	11	trust	trust	PROPN
easat-7972	379	12	.	.	PUNCT
easat-7972	380	1	brand	brand	PROPN
easat-7972	380	2	trust	trust	PROPN
easat-7972	380	3	has	have	AUX
easat-7972	380	4	also	also	ADV
easat-7972	380	5	been	be	AUX
easat-7972	380	6	shown	show	VERB
easat-7972	380	7	to	to	PART
easat-7972	380	8	significantly	significantly	ADV
easat-7972	380	9	influence	influence	VERB
easat-7972	380	10	gen	gen	PROPN
easat-7972	380	11	z	z	NOUN
easat-7972	380	12	purchasing	purchasing	NOUN
easat-7972	380	13	decisions	decision	NOUN
easat-7972	380	14	in	in	ADP
easat-7972	380	15	fashion	fashion	NOUN
easat-7972	380	16	msmes	msme	NOUN
easat-7972	380	17	in	in	ADP
easat-7972	380	18	bali	bali	PROPN
easat-7972	380	19	.	.	PUNCT
easat-7972	381	1	brand	brand	PROPN
easat-7972	381	2	trust	trust	PROPN
easat-7972	381	3	acts	act	VERB
easat-7972	381	4	as	as	ADP
easat-7972	381	5	a	a	DET
easat-7972	381	6	partial	partial	ADJ
easat-7972	381	7	mediator	mediator	NOUN
easat-7972	381	8	in	in	ADP
easat-7972	381	9	this	this	DET
easat-7972	381	10	model	model	NOUN
easat-7972	381	11	.	.	PUNCT
easat-7972	382	1	these	these	DET
easat-7972	382	2	results	result	NOUN
easat-7972	382	3	are	be	AUX
easat-7972	382	4	consistent	consistent	ADJ
easat-7972	382	5	with	with	ADP
easat-7972	382	6	the	the	DET
easat-7972	382	7	findings	finding	NOUN
easat-7972	382	8	of	of	ADP
easat-7972	382	9	naeem	naeem	PROPN
easat-7972	382	10	and	and	CCONJ
easat-7972	382	11	ozuem	ozuem	ADJ
easat-7972	383	1	[	[	X
easat-7972	383	2	49	49	NUM
easat-7972	383	3	]	]	X
easat-7972	383	4	;	;	PUNCT
easat-7972	383	5	rosadi	rosadi	NOUN
easat-7972	383	6	,	,	PUNCT
easat-7972	383	7	et	et	PROPN
easat-7972	383	8	al	al	PROPN
easat-7972	383	9	.	.	PUNCT
easat-7972	384	1	[	[	X
easat-7972	384	2	50	50	NUM
easat-7972	384	3	]	]	PUNCT
easat-7972	384	4	and	and	CCONJ
easat-7972	384	5	malthouse	malthouse	NOUN
easat-7972	384	6	,	,	PUNCT
easat-7972	384	7	et	et	PROPN
easat-7972	384	8	al	al	PROPN
easat-7972	384	9	.	.	PUNCT
easat-7972	385	1	[	[	X
easat-7972	385	2	51	51	NUM
easat-7972	385	3	]	]	PUNCT
easat-7972	385	4	which	which	PRON
easat-7972	385	5	state	state	VERB
easat-7972	385	6	that	that	SCONJ
easat-7972	385	7	customer	customer	NOUN
easat-7972	385	8	involvement	involvement	NOUN
easat-7972	385	9	and	and	CCONJ
easat-7972	385	10	brand	brand	NOUN
easat-7972	385	11	trust	trust	PROPN
easat-7972	385	12	play	play	VERB
easat-7972	385	13	an	an	DET
easat-7972	385	14	important	important	ADJ
easat-7972	385	15	role	role	NOUN
easat-7972	385	16	in	in	ADP
easat-7972	385	17	purchasing	purchase	VERB
easat-7972	385	18	decisions	decision	NOUN
easat-7972	385	19	.	.	PUNCT
easat-7972	386	1	other	other	ADJ
easat-7972	386	2	studies	study	NOUN
easat-7972	386	3	have	have	AUX
easat-7972	386	4	also	also	ADV
easat-7972	386	5	found	find	VERB
easat-7972	386	6	that	that	SCONJ
easat-7972	386	7	brand	brand	NOUN
easat-7972	386	8	trust	trust	PROPN
easat-7972	386	9	has	have	VERB
easat-7972	386	10	a	a	DET
easat-7972	386	11	positive	positive	ADJ
easat-7972	386	12	effect	effect	NOUN
easat-7972	386	13	on	on	ADP
easat-7972	386	14	purchasing	purchase	VERB
easat-7972	386	15	decisions	decision	NOUN
easat-7972	386	16	[	[	X
easat-7972	386	17	57	57	NUM
easat-7972	386	18	,	,	PUNCT
easat-7972	386	19	58	58	NUM
easat-7972	386	20	,	,	PUNCT
easat-7972	386	21	60	60	NUM
easat-7972	386	22	]	]	PUNCT
easat-7972	386	23	.	.	PUNCT
easat-7972	387	1	7	7	X
easat-7972	387	2	.	.	X
easat-7972	387	3	conclusions	conclusion	NOUN
easat-7972	387	4	and	and	CCONJ
easat-7972	387	5	suggestions	suggestion	NOUN
easat-7972	387	6	based	base	VERB
easat-7972	387	7	on	on	ADP
easat-7972	387	8	the	the	DET
easat-7972	387	9	research	research	NOUN
easat-7972	387	10	results	result	NOUN
easat-7972	387	11	,	,	PUNCT
easat-7972	387	12	it	it	PRON
easat-7972	387	13	can	can	AUX
easat-7972	387	14	be	be	AUX
easat-7972	387	15	concluded	conclude	VERB
easat-7972	387	16	that	that	SCONJ
easat-7972	387	17	.	.	PUNCT
easat-7972	388	1	social	social	ADJ
easat-7972	388	2	media	medium	NOUN
easat-7972	388	3	marketing	marketing	NOUN
easat-7972	388	4	has	have	VERB
easat-7972	388	5	a	a	DET
easat-7972	388	6	significant	significant	ADJ
easat-7972	388	7	positive	positive	ADJ
easat-7972	388	8	effect	effect	NOUN
easat-7972	388	9	on	on	ADP
easat-7972	388	10	purchasing	purchasing	NOUN
easat-7972	388	11	decisions	decision	NOUN
easat-7972	388	12	,	,	PUNCT
easat-7972	388	13	meaning	mean	VERB
easat-7972	388	14	that	that	SCONJ
easat-7972	388	15	the	the	PRON
easat-7972	388	16	better	well	ADJ
easat-7972	388	17	the	the	DET
easat-7972	388	18	social	social	ADJ
easat-7972	388	19	media	medium	NOUN
easat-7972	388	20	marketing	marketing	NOUN
easat-7972	388	21	,	,	PUNCT
easat-7972	388	22	the	the	PRON
easat-7972	388	23	higher	high	ADJ
easat-7972	388	24	the	the	DET
easat-7972	388	25	gen	gen	PROPN
easat-7972	388	26	z	z	NOUN
easat-7972	388	27	purchasing	purchasing	NOUN
easat-7972	388	28	decisions	decision	NOUN
easat-7972	388	29	in	in	ADP
easat-7972	388	30	balinese	balinese	ADJ
easat-7972	388	31	fashion	fashion	NOUN
easat-7972	388	32	msmes	msme	NOUN
easat-7972	388	33	.	.	PUNCT
easat-7972	389	1	social	social	ADJ
easat-7972	389	2	media	medium	NOUN
easat-7972	389	3	marketing	marketing	NOUN
easat-7972	389	4	also	also	ADV
easat-7972	389	5	has	have	VERB
easat-7972	389	6	a	a	DET
easat-7972	389	7	positive	positive	ADJ
easat-7972	389	8	effect	effect	NOUN
easat-7972	389	9	on	on	ADP
easat-7972	389	10	the	the	DET
easat-7972	389	11	brand	brand	NOUN
easat-7972	389	12	engagement	engagement	NOUN
easat-7972	389	13	of	of	ADP
easat-7972	389	14	fashion	fashion	NOUN
easat-7972	389	15	msmes	msme	NOUN
easat-7972	389	16	.	.	PUNCT
easat-7972	390	1	the	the	DET
easat-7972	390	2	brand	brand	NOUN
easat-7972	390	3	engagement	engagement	NOUN
easat-7972	390	4	has	have	VERB
easat-7972	390	5	a	a	DET
easat-7972	390	6	significant	significant	ADJ
easat-7972	390	7	effect	effect	NOUN
easat-7972	390	8	on	on	ADP
easat-7972	390	9	brand	brand	PROPN
easat-7972	390	10	trust	trust	NOUN
easat-7972	390	11	;	;	PUNCT
easat-7972	390	12	the	the	PRON
easat-7972	390	13	stronger	strong	ADJ
easat-7972	390	14	the	the	DET
easat-7972	390	15	brand	brand	NOUN
easat-7972	390	16	engagement	engagement	NOUN
easat-7972	390	17	,	,	PUNCT
easat-7972	390	18	the	the	PRON
easat-7972	390	19	higher	high	ADJ
easat-7972	390	20	the	the	DET
easat-7972	390	21	brand	brand	PROPN
easat-7972	390	22	trust	trust	PROPN
easat-7972	390	23	.	.	PUNCT
easat-7972	391	1	brand	brand	NOUN
easat-7972	391	2	engagement	engagement	NOUN
easat-7972	391	3	increases	increase	VERB
easat-7972	391	4	purchasing	purchase	VERB
easat-7972	391	5	decisions	decision	NOUN
easat-7972	391	6	in	in	ADP
easat-7972	391	7	fashion	fashion	NOUN
easat-7972	391	8	msmes	msme	NOUN
easat-7972	391	9	.	.	PUNCT
easat-7972	392	1	brand	brand	PROPN
easat-7972	392	2	trust	trust	PROPN
easat-7972	392	3	also	also	ADV
easat-7972	392	4	has	have	VERB
easat-7972	392	5	a	a	DET
easat-7972	392	6	positive	positive	ADJ
easat-7972	392	7	effect	effect	NOUN
easat-7972	392	8	on	on	ADP
easat-7972	392	9	gen	gen	PROPN
easat-7972	392	10	z	z	PROPN
easat-7972	392	11	's	's	PART
easat-7972	392	12	889	889	NUM
easat-7972	392	13	edelweiss	edelweiss	PROPN
easat-7972	392	14	applied	apply	VERB
easat-7972	392	15	science	science	NOUN
easat-7972	392	16	and	and	CCONJ
easat-7972	392	17	technology	technology	NOUN
easat-7972	392	18	issn	issn	PROPN
easat-7972	392	19	:	:	PUNCT
easat-7972	392	20	2576	2576	NUM
easat-7972	392	21	-	-	SYM
easat-7972	392	22	8484	8484	NUM
easat-7972	392	23	vol	vol	NOUN
easat-7972	392	24	.	.	PROPN
easat-7972	393	1	9	9	NUM
easat-7972	393	2	,	,	PUNCT
easat-7972	393	3	no	no	INTJ
easat-7972	393	4	.	.	NOUN
easat-7972	394	1	6	6	NUM
easat-7972	394	2	:	:	PUNCT
easat-7972	394	3	873	873	NUM
easat-7972	394	4	-	-	NUM
easat-7972	394	5	893	893	NUM
easat-7972	394	6	,	,	PUNCT
easat-7972	394	7	2025	2025	NUM
easat-7972	394	8	doi	doi	NOUN
easat-7972	394	9	:	:	PUNCT
easat-7972	394	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	394	11	©	©	PROPN
easat-7972	394	12	2025	2025	NUM
easat-7972	394	13	by	by	ADP
easat-7972	394	14	the	the	DET
easat-7972	394	15	authors	author	NOUN
easat-7972	394	16	;	;	PUNCT
easat-7972	394	17	licensee	licensee	PROPN
easat-7972	394	18	learning	learn	VERB
easat-7972	394	19	gate	gate	NOUN
easat-7972	394	20	purchasing	purchasing	NOUN
easat-7972	394	21	decisions	decision	NOUN
easat-7972	394	22	.	.	PUNCT
easat-7972	395	1	brand	brand	NOUN
easat-7972	395	2	engagement	engagement	NOUN
easat-7972	395	3	strengthens	strengthen	VERB
easat-7972	395	4	gen	gen	PROPN
easat-7972	395	5	z	z	PROPN
easat-7972	395	6	's	's	PART
easat-7972	395	7	trust	trust	NOUN
easat-7972	395	8	in	in	ADP
easat-7972	395	9	fashion	fashion	NOUN
easat-7972	395	10	msmes	msme	NOUN
easat-7972	395	11	in	in	ADP
easat-7972	395	12	bali	bali	PROPN
easat-7972	395	13	.	.	PUNCT
easat-7972	396	1	brand	brand	PROPN
easat-7972	396	2	engagement	engagement	PROPN
easat-7972	396	3	partially	partially	ADV
easat-7972	396	4	mediates	mediate	VERB
easat-7972	396	5	the	the	DET
easat-7972	396	6	effect	effect	NOUN
easat-7972	396	7	of	of	ADP
easat-7972	396	8	social	social	ADJ
easat-7972	396	9	media	medium	NOUN
easat-7972	396	10	marketing	marketing	NOUN
easat-7972	396	11	on	on	ADP
easat-7972	396	12	purchasing	purchasing	NOUN
easat-7972	396	13	decisions	decision	NOUN
easat-7972	396	14	.	.	PUNCT
easat-7972	397	1	brand	brand	PROPN
easat-7972	397	2	trust	trust	PROPN
easat-7972	397	3	mediates	mediate	VERB
easat-7972	397	4	the	the	DET
easat-7972	397	5	effect	effect	NOUN
easat-7972	397	6	of	of	ADP
easat-7972	397	7	brand	brand	NOUN
easat-7972	397	8	engagement	engagement	NOUN
easat-7972	397	9	on	on	ADP
easat-7972	397	10	purchasing	purchasing	NOUN
easat-7972	397	11	decisions	decision	NOUN
easat-7972	397	12	.	.	PUNCT
easat-7972	398	1	brand	brand	PROPN
easat-7972	398	2	trust	trust	PROPN
easat-7972	398	3	mediates	mediate	VERB
easat-7972	398	4	the	the	DET
easat-7972	398	5	effect	effect	NOUN
easat-7972	398	6	of	of	ADP
easat-7972	398	7	brand	brand	NOUN
easat-7972	398	8	engagement	engagement	NOUN
easat-7972	398	9	on	on	ADP
easat-7972	398	10	gen	gen	PROPN
easat-7972	398	11	z	z	NOUN
easat-7972	398	12	purchasing	purchasing	NOUN
easat-7972	398	13	decisions	decision	NOUN
easat-7972	398	14	.	.	PUNCT
easat-7972	399	1	in	in	ADP
easat-7972	399	2	addition	addition	NOUN
easat-7972	399	3	,	,	PUNCT
easat-7972	399	4	several	several	ADJ
easat-7972	399	5	suggestions	suggestion	NOUN
easat-7972	399	6	can	can	AUX
easat-7972	399	7	be	be	AUX
easat-7972	399	8	given	give	VERB
easat-7972	399	9	based	base	VERB
easat-7972	399	10	on	on	ADP
easat-7972	399	11	the	the	DET
easat-7972	399	12	research	research	NOUN
easat-7972	399	13	results	result	NOUN
easat-7972	399	14	,	,	PUNCT
easat-7972	399	15	namely	namely	ADV
easat-7972	399	16	:	:	PUNCT
easat-7972	399	17	design	design	VERB
easat-7972	399	18	attractive	attractive	ADJ
easat-7972	399	19	products	product	NOUN
easat-7972	399	20	so	so	SCONJ
easat-7972	399	21	that	that	SCONJ
easat-7972	399	22	gen	gen	PROPN
easat-7972	399	23	z	z	NOUN
easat-7972	399	24	is	be	AUX
easat-7972	399	25	interested	interested	ADJ
easat-7972	399	26	in	in	ADP
easat-7972	399	27	sharing	share	VERB
easat-7972	399	28	them	they	PRON
easat-7972	399	29	on	on	ADP
easat-7972	399	30	social	social	ADJ
easat-7972	399	31	media	medium	NOUN
easat-7972	399	32	.	.	PUNCT
easat-7972	400	1	create	create	VERB
easat-7972	400	2	unique	unique	ADJ
easat-7972	400	3	designs	design	NOUN
easat-7972	400	4	that	that	PRON
easat-7972	400	5	become	become	VERB
easat-7972	400	6	the	the	DET
easat-7972	400	7	identity	identity	NOUN
easat-7972	400	8	of	of	ADP
easat-7972	400	9	gen	gen	PROPN
easat-7972	400	10	z	z	PROPN
easat-7972	400	11	in	in	ADP
easat-7972	400	12	bali	bali	PROPN
easat-7972	400	13	.	.	PUNCT
easat-7972	401	1	continue	continue	VERB
easat-7972	401	2	to	to	PART
easat-7972	401	3	innovate	innovate	VERB
easat-7972	401	4	and	and	CCONJ
easat-7972	401	5	follow	follow	VERB
easat-7972	401	6	fashion	fashion	NOUN
easat-7972	401	7	trends	trend	NOUN
easat-7972	401	8	to	to	PART
easat-7972	401	9	increase	increase	VERB
easat-7972	401	10	gen	gen	PROPN
easat-7972	401	11	z	z	PROPN
easat-7972	401	12	's	's	PART
easat-7972	401	13	trust	trust	NOUN
easat-7972	401	14	.	.	PUNCT
easat-7972	402	1	transparency	transparency	NOUN
easat-7972	402	2	:	:	PUNCT
easat-7972	402	3	the	the	DET
easat-7972	402	4	authors	author	NOUN
easat-7972	402	5	confirm	confirm	VERB
easat-7972	402	6	that	that	SCONJ
easat-7972	402	7	the	the	DET
easat-7972	402	8	manuscript	manuscript	NOUN
easat-7972	402	9	is	be	AUX
easat-7972	402	10	an	an	DET
easat-7972	402	11	honest	honest	ADJ
easat-7972	402	12	,	,	PUNCT
easat-7972	402	13	accurate	accurate	ADJ
easat-7972	402	14	,	,	PUNCT
easat-7972	402	15	and	and	CCONJ
easat-7972	402	16	transparent	transparent	ADJ
easat-7972	402	17	account	account	NOUN
easat-7972	402	18	of	of	ADP
easat-7972	402	19	the	the	DET
easat-7972	402	20	study	study	NOUN
easat-7972	402	21	;	;	PUNCT
easat-7972	402	22	that	that	SCONJ
easat-7972	402	23	no	no	DET
easat-7972	402	24	vital	vital	ADJ
easat-7972	402	25	features	feature	NOUN
easat-7972	402	26	of	of	ADP
easat-7972	402	27	the	the	DET
easat-7972	402	28	study	study	NOUN
easat-7972	402	29	have	have	AUX
easat-7972	402	30	been	be	AUX
easat-7972	402	31	omitted	omit	VERB
easat-7972	402	32	;	;	PUNCT
easat-7972	402	33	and	and	CCONJ
easat-7972	402	34	that	that	SCONJ
easat-7972	402	35	any	any	DET
easat-7972	402	36	discrepancies	discrepancy	NOUN
easat-7972	402	37	from	from	ADP
easat-7972	402	38	the	the	DET
easat-7972	402	39	study	study	NOUN
easat-7972	402	40	as	as	SCONJ
easat-7972	402	41	planned	plan	VERB
easat-7972	402	42	have	have	AUX
easat-7972	402	43	been	be	AUX
easat-7972	402	44	explained	explain	VERB
easat-7972	402	45	.	.	PUNCT
easat-7972	403	1	this	this	DET
easat-7972	403	2	study	study	NOUN
easat-7972	403	3	followed	follow	VERB
easat-7972	403	4	all	all	DET
easat-7972	403	5	ethical	ethical	ADJ
easat-7972	403	6	practices	practice	NOUN
easat-7972	403	7	during	during	ADP
easat-7972	403	8	writing	writing	NOUN
easat-7972	403	9	.	.	PUNCT
easat-7972	404	1	copyright	copyright	NOUN
easat-7972	404	2	:	:	PUNCT
easat-7972	404	3	©	©	PROPN
easat-7972	404	4	2025	2025	NUM
easat-7972	404	5	by	by	ADP
easat-7972	404	6	the	the	DET
easat-7972	404	7	authors	author	NOUN
easat-7972	404	8	.	.	PUNCT
easat-7972	405	1	this	this	DET
easat-7972	405	2	open	open	ADJ
easat-7972	405	3	-	-	PUNCT
easat-7972	405	4	access	access	NOUN
easat-7972	405	5	article	article	NOUN
easat-7972	405	6	is	be	AUX
easat-7972	405	7	distributed	distribute	VERB
easat-7972	405	8	under	under	ADP
easat-7972	405	9	the	the	DET
easat-7972	405	10	terms	term	NOUN
easat-7972	405	11	and	and	CCONJ
easat-7972	405	12	conditions	condition	NOUN
easat-7972	405	13	of	of	ADP
easat-7972	405	14	the	the	DET
easat-7972	405	15	creative	creative	ADJ
easat-7972	405	16	commons	common	NOUN
easat-7972	405	17	attribution	attribution	NOUN
easat-7972	405	18	(	(	PUNCT
easat-7972	405	19	cc	cc	NOUN
easat-7972	405	20	by	by	ADP
easat-7972	405	21	)	)	PUNCT
easat-7972	405	22	license	license	NOUN
easat-7972	405	23	(	(	PUNCT
easat-7972	405	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-7972	405	25	)	)	PUNCT
easat-7972	405	26	.	.	PUNCT
easat-7972	406	1	references	reference	NOUN
easat-7972	406	2	[	[	X
easat-7972	406	3	1	1	NUM
easat-7972	406	4	]	]	PUNCT
easat-7972	406	5	i̇.	i̇.	PROPN
easat-7972	406	6	e.	e.	PROPN
easat-7972	406	7	erdoğmuş	erdoğmuş	PROPN
easat-7972	406	8	and	and	CCONJ
easat-7972	406	9	ş	ş	PROPN
easat-7972	406	10	.	.	PUNCT
easat-7972	406	11	b.	b.	PROPN
easat-7972	406	12	tatar	tatar	PROPN
easat-7972	406	13	,	,	PUNCT
easat-7972	406	14	"	"	PUNCT
easat-7972	406	15	drivers	driver	NOUN
easat-7972	406	16	of	of	ADP
easat-7972	406	17	social	social	ADJ
easat-7972	406	18	commerce	commerce	NOUN
easat-7972	406	19	through	through	ADP
easat-7972	406	20	brand	brand	NOUN
easat-7972	406	21	engagement	engagement	NOUN
easat-7972	406	22	,	,	PUNCT
easat-7972	406	23	"	"	PUNCT
easat-7972	406	24	procedia	procedia	NOUN
easat-7972	406	25	-	-	PUNCT
easat-7972	406	26	social	social	ADJ
easat-7972	406	27	and	and	CCONJ
easat-7972	406	28	behavioral	behavioral	ADJ
easat-7972	406	29	sciences	science	NOUN
easat-7972	406	30	,	,	PUNCT
easat-7972	406	31	vol	vol	NOUN
easat-7972	406	32	.	.	PROPN
easat-7972	406	33	207	207	NUM
easat-7972	406	34	,	,	PUNCT
easat-7972	406	35	pp	pp	ADP
easat-7972	406	36	.	.	PUNCT
easat-7972	407	1	189	189	NUM
easat-7972	407	2	-	-	SYM
easat-7972	407	3	195	195	NUM
easat-7972	407	4	,	,	PUNCT
easat-7972	407	5	2015	2015	NUM
easat-7972	407	6	.	.	PUNCT
easat-7972	408	1	https://doi.org/10.1016/j.sbspro.2015.10.087	https://doi.org/10.1016/j.sbspro.2015.10.087	NOUN
easat-7972	409	1	[	[	X
easat-7972	409	2	2	2	X
easat-7972	409	3	]	]	PUNCT
easat-7972	409	4	p.	p.	NOUN
easat-7972	409	5	kotler	kotler	PROPN
easat-7972	409	6	and	and	CCONJ
easat-7972	409	7	g.	g.	PROPN
easat-7972	409	8	amstrong	amstrong	PROPN
easat-7972	409	9	,	,	PUNCT
easat-7972	409	10	marketing	marketing	NOUN
easat-7972	409	11	basics	basic	NOUN
easat-7972	409	12	,	,	PUNCT
easat-7972	409	13	9th	9th	ADJ
easat-7972	409	14	ed	ed	NOUN
easat-7972	409	15	.	.	PUNCT
easat-7972	410	1	jakarta	jakarta	PROPN
easat-7972	410	2	:	:	PUNCT
easat-7972	410	3	erlangga	erlangga	PROPN
easat-7972	410	4	,	,	PUNCT
easat-7972	410	5	2016	2016	NUM
easat-7972	410	6	.	.	PUNCT
easat-7972	411	1	[	[	X
easat-7972	411	2	3	3	X
easat-7972	411	3	]	]	X
easat-7972	411	4	l.	l.	NOUN
easat-7972	411	5	safko	safko	PROPN
easat-7972	411	6	and	and	CCONJ
easat-7972	411	7	d.	d.	PROPN
easat-7972	411	8	k.	k.	PROPN
easat-7972	411	9	brake	brake	PROPN
easat-7972	411	10	,	,	PUNCT
easat-7972	411	11	the	the	DET
easat-7972	411	12	social	social	ADJ
easat-7972	411	13	media	medium	NOUN
easat-7972	411	14	bible	bible	NOUN
easat-7972	411	15	.	.	PUNCT
easat-7972	412	1	new	new	PROPN
easat-7972	412	2	jersey	jersey	PROPN
easat-7972	412	3	:	:	PUNCT
easat-7972	412	4	john	john	PROPN
easat-7972	412	5	wiley	wiley	PROPN
easat-7972	412	6	&	&	CCONJ
easat-7972	412	7	sons	sons	PROPN
easat-7972	412	8	,	,	PUNCT
easat-7972	412	9	inc	inc	PROPN
easat-7972	412	10	,	,	PUNCT
easat-7972	412	11	2009	2009	NUM
easat-7972	412	12	.	.	PUNCT
easat-7972	413	1	[	[	X
easat-7972	413	2	4	4	NUM
easat-7972	413	3	]	]	X
easat-7972	413	4	m.	m.	NOUN
easat-7972	413	5	arif	arif	PROPN
easat-7972	413	6	,	,	PUNCT
easat-7972	413	7	"	"	PUNCT
easat-7972	413	8	the	the	DET
easat-7972	413	9	influence	influence	NOUN
easat-7972	413	10	of	of	ADP
easat-7972	413	11	social	social	ADJ
easat-7972	413	12	media	medium	NOUN
easat-7972	413	13	marketing	marketing	NOUN
easat-7972	413	14	,	,	PUNCT
easat-7972	413	15	electronic	electronic	ADJ
easat-7972	413	16	word	word	NOUN
easat-7972	413	17	of	of	ADP
easat-7972	413	18	mouth	mouth	NOUN
easat-7972	413	19	(	(	PUNCT
easat-7972	413	20	ewom	ewom	NOUN
easat-7972	413	21	)	)	PUNCT
easat-7972	413	22	and	and	CCONJ
easat-7972	413	23	lifestyle	lifestyle	NOUN
easat-7972	413	24	on	on	ADP
easat-7972	413	25	online	online	ADJ
easat-7972	413	26	purchasing	purchasing	NOUN
easat-7972	413	27	decisions	decision	NOUN
easat-7972	413	28	,	,	PUNCT
easat-7972	413	29	"	"	PUNCT
easat-7972	413	30	presented	present	VERB
easat-7972	413	31	at	at	ADP
easat-7972	413	32	the	the	DET
easat-7972	413	33	national	national	ADJ
easat-7972	413	34	seminar	seminar	NOUN
easat-7972	413	35	on	on	ADP
easat-7972	413	36	social	social	ADJ
easat-7972	413	37	and	and	CCONJ
easat-7972	413	38	humanities	humanity	NOUN
easat-7972	413	39	education	education	NOUN
easat-7972	413	40	technology	technology	NOUN
easat-7972	413	41	,	,	PUNCT
easat-7972	413	42	2021	2021	NUM
easat-7972	413	43	.	.	PUNCT
easat-7972	414	1	[	[	X
easat-7972	414	2	5	5	NUM
easat-7972	414	3	]	]	PUNCT
easat-7972	414	4	a.	a.	PROPN
easat-7972	414	5	r.	r.	PROPN
easat-7972	414	6	haryadi	haryadi	PROPN
easat-7972	414	7	,	,	PUNCT
easat-7972	414	8	r.	r.	NOUN
easat-7972	414	9	gunaningrat	gunaningrat	NOUN
easat-7972	414	10	,	,	PUNCT
easat-7972	414	11	and	and	CCONJ
easat-7972	414	12	a.	a.	NOUN
easat-7972	414	13	suyatno	suyatno	PROPN
easat-7972	414	14	,	,	PUNCT
easat-7972	414	15	"	"	PUNCT
easat-7972	414	16	the	the	DET
easat-7972	414	17	influence	influence	NOUN
easat-7972	414	18	of	of	ADP
easat-7972	414	19	social	social	ADJ
easat-7972	414	20	media	medium	NOUN
easat-7972	414	21	marketing	marketing	NOUN
easat-7972	414	22	,	,	PUNCT
easat-7972	414	23	brand	brand	NOUN
easat-7972	414	24	image	image	NOUN
easat-7972	414	25	and	and	CCONJ
easat-7972	414	26	word	word	NOUN
easat-7972	414	27	of	of	ADP
easat-7972	414	28	mouth	mouth	NOUN
easat-7972	414	29	on	on	ADP
easat-7972	414	30	purchasing	purchase	VERB
easat-7972	414	31	decisions	decision	NOUN
easat-7972	414	32	for	for	ADP
easat-7972	414	33	somethinc	somethinc	NOUN
easat-7972	414	34	beauty	beauty	NOUN
easat-7972	414	35	products	product	NOUN
easat-7972	414	36	,	,	PUNCT
easat-7972	414	37	"	"	PUNCT
easat-7972	414	38	jurnal	jurnal	ADJ
easat-7972	414	39	bisnis	bisnis	PROPN
easat-7972	414	40	manajemen	manajemen	PROPN
easat-7972	414	41	dan	dan	PROPN
easat-7972	414	42	akuntansi	akuntansi	PROPN
easat-7972	414	43	(	(	PUNCT
easat-7972	414	44	bismak	bismak	PROPN
easat-7972	414	45	)	)	PUNCT
easat-7972	414	46	,	,	PUNCT
easat-7972	414	47	vol	vol	NOUN
easat-7972	414	48	.	.	PROPN
easat-7972	414	49	2	2	NUM
easat-7972	414	50	,	,	PUNCT
easat-7972	414	51	no	no	INTJ
easat-7972	414	52	.	.	NOUN
easat-7972	414	53	2	2	NUM
easat-7972	414	54	,	,	PUNCT
easat-7972	414	55	pp	pp	ADJ
easat-7972	414	56	.	.	PUNCT
easat-7972	414	57	8	8	NUM
easat-7972	414	58	-	-	SYM
easat-7972	414	59	17	17	NUM
easat-7972	414	60	,	,	PUNCT
easat-7972	414	61	2022	2022	NUM
easat-7972	414	62	.	.	PUNCT
easat-7972	415	1	[	[	X
easat-7972	415	2	6	6	NUM
easat-7972	415	3	]	]	PUNCT
easat-7972	415	4	r.	r.	PROPN
easat-7972	415	5	j.	j.	PROPN
easat-7972	415	6	p.	p.	PROPN
easat-7972	415	7	nanda	nanda	PROPN
easat-7972	415	8	and	and	CCONJ
easat-7972	415	9	s.	s.	PROPN
easat-7972	415	10	nilowardono	nilowardono	PROPN
easat-7972	415	11	,	,	PUNCT
easat-7972	415	12	"	"	PUNCT
easat-7972	415	13	the	the	DET
easat-7972	415	14	effect	effect	NOUN
easat-7972	415	15	of	of	ADP
easat-7972	415	16	beauty	beauty	NOUN
easat-7972	415	17	influencer	influencer	NOUN
easat-7972	415	18	,	,	PUNCT
easat-7972	415	19	social	social	ADJ
easat-7972	415	20	media	medium	NOUN
easat-7972	415	21	marketing	marketing	NOUN
easat-7972	415	22	,	,	PUNCT
easat-7972	415	23	and	and	CCONJ
easat-7972	415	24	brand	brand	NOUN
easat-7972	415	25	image	image	NOUN
easat-7972	415	26	on	on	ADP
easat-7972	415	27	purchase	purchase	NOUN
easat-7972	415	28	decisions	decision	NOUN
easat-7972	415	29	for	for	ADP
easat-7972	415	30	korea	korea	PROPN
easat-7972	415	31	skincare	skincare	NOUN
easat-7972	415	32	products	product	NOUN
easat-7972	415	33	,	,	PUNCT
easat-7972	415	34	"	"	PUNCT
easat-7972	415	35	jurnal	jurnal	ADJ
easat-7972	415	36	ekonomi	ekonomi	PROPN
easat-7972	415	37	,	,	PUNCT
easat-7972	415	38	vol	vol	NOUN
easat-7972	415	39	.	.	PROPN
easat-7972	415	40	22	22	NUM
easat-7972	415	41	,	,	PUNCT
easat-7972	415	42	no	no	INTJ
easat-7972	415	43	.	.	NOUN
easat-7972	415	44	01	01	NUM
easat-7972	415	45	,	,	PUNCT
easat-7972	415	46	pp	pp	ADJ
easat-7972	415	47	.	.	PUNCT
easat-7972	416	1	23	23	NUM
easat-7972	416	2	-	-	SYM
easat-7972	416	3	32	32	NUM
easat-7972	416	4	,	,	PUNCT
easat-7972	416	5	2022	2022	NUM
easat-7972	416	6	.	.	PUNCT
easat-7972	416	7	https://doi.org/10.29138/je.v22i01.160	https://doi.org/10.29138/je.v22i01.160	X
easat-7972	417	1	[	[	X
easat-7972	417	2	7	7	X
easat-7972	417	3	]	]	PUNCT
easat-7972	417	4	s.	s.	PROPN
easat-7972	417	5	noviyana	noviyana	PROPN
easat-7972	417	6	,	,	PUNCT
easat-7972	417	7	m.	m.	PROPN
easat-7972	417	8	s.	s.	PROPN
easat-7972	417	9	kencanawati	kencanawati	PROPN
easat-7972	417	10	,	,	PUNCT
easat-7972	417	11	r.	r.	PROPN
easat-7972	417	12	anggraini	anggraini	PROPN
easat-7972	417	13	,	,	PUNCT
easat-7972	417	14	and	and	CCONJ
easat-7972	417	15	l.	l.	PROPN
easat-7972	417	16	a.	a.	PROPN
easat-7972	417	17	i.	i.	PROPN
easat-7972	417	18	gayatri	gayatri	PROPN
easat-7972	417	19	,	,	PUNCT
easat-7972	417	20	"	"	PUNCT
easat-7972	417	21	the	the	DET
easat-7972	417	22	influence	influence	NOUN
easat-7972	417	23	of	of	ADP
easat-7972	417	24	social	social	ADJ
easat-7972	417	25	media	medium	NOUN
easat-7972	417	26	marketing	marketing	NOUN
easat-7972	417	27	,	,	PUNCT
easat-7972	417	28	celebrity	celebrity	NOUN
easat-7972	417	29	endorsers	endorser	NOUN
easat-7972	417	30	,	,	PUNCT
easat-7972	417	31	brand	brand	NOUN
easat-7972	417	32	image	image	NOUN
easat-7972	417	33	,	,	PUNCT
easat-7972	417	34	electronic	electronic	ADJ
easat-7972	417	35	word	word	NOUN
easat-7972	417	36	of	of	ADP
easat-7972	417	37	mouth	mouth	NOUN
easat-7972	417	38	,	,	PUNCT
easat-7972	417	39	and	and	CCONJ
easat-7972	417	40	product	product	NOUN
easat-7972	417	41	innovation	innovation	NOUN
easat-7972	417	42	on	on	ADP
easat-7972	417	43	purchasing	purchase	VERB
easat-7972	417	44	decisions	decision	NOUN
easat-7972	417	45	for	for	ADP
easat-7972	417	46	wardah	wardah	NOUN
easat-7972	417	47	products	product	NOUN
easat-7972	417	48	,	,	PUNCT
easat-7972	417	49	"	"	PUNCT
easat-7972	417	50	eqien	eqien	ADJ
easat-7972	417	51	-	-	PUNCT
easat-7972	417	52	jurnal	jurnal	ADJ
easat-7972	417	53	ekonomi	ekonomi	PROPN
easat-7972	417	54	dan	dan	PROPN
easat-7972	417	55	bisnis	bisnis	PROPN
easat-7972	417	56	,	,	PUNCT
easat-7972	417	57	vol	vol	NOUN
easat-7972	417	58	.	.	PROPN
easat-7972	417	59	11	11	NUM
easat-7972	417	60	,	,	PUNCT
easat-7972	417	61	no	no	INTJ
easat-7972	417	62	.	.	NOUN
easat-7972	417	63	1	1	NUM
easat-7972	417	64	,	,	PUNCT
easat-7972	417	65	pp	pp	ADJ
easat-7972	417	66	.	.	PUNCT
easat-7972	418	1	906–912	906–912	NUM
easat-7972	418	2	,	,	PUNCT
easat-7972	418	3	2022	2022	NUM
easat-7972	418	4	.	.	PUNCT
easat-7972	419	1	[	[	X
easat-7972	419	2	8	8	NUM
easat-7972	419	3	]	]	X
easat-7972	419	4	m.	m.	NOUN
easat-7972	419	5	goor	goor	NOUN
easat-7972	419	6	,	,	PUNCT
easat-7972	419	7	"	"	PUNCT
easat-7972	419	8	instagram	instagram	PROPN
easat-7972	419	9	:	:	PUNCT
easat-7972	419	10	a	a	DET
easat-7972	419	11	content	content	NOUN
easat-7972	419	12	analysis	analysis	NOUN
easat-7972	419	13	into	into	ADP
easat-7972	419	14	marketing	marketing	NOUN
easat-7972	419	15	on	on	ADP
easat-7972	419	16	instagram	instagram	PROPN
easat-7972	419	17	,	,	PUNCT
easat-7972	419	18	"	"	PUNCT
easat-7972	419	19	masters	master	NOUN
easat-7972	419	20	thesis	thesis	NOUN
easat-7972	419	21	,	,	PUNCT
easat-7972	419	22	university	university	NOUN
easat-7972	419	23	of	of	ADP
easat-7972	419	24	amsterdam	amsterdam	PROPN
easat-7972	419	25	,	,	PUNCT
easat-7972	419	26	department	department	NOUN
easat-7972	419	27	of	of	ADP
easat-7972	419	28	communications	communication	NOUN
easat-7972	419	29	,	,	PUNCT
easat-7972	419	30	2012	2012	NUM
easat-7972	419	31	.	.	PUNCT
easat-7972	420	1	[	[	X
easat-7972	420	2	9	9	NUM
easat-7972	420	3	]	]	PUNCT
easat-7972	420	4	t.	t.	NOUN
easat-7972	420	5	shukla	shukla	NOUN
easat-7972	420	6	,	,	PUNCT
easat-7972	420	7	"	"	PUNCT
easat-7972	420	8	factors	factor	NOUN
easat-7972	420	9	affecting'internet	affecting'internet	NOUN
easat-7972	420	10	marketing'campaigns	marketing'campaign	NOUN
easat-7972	420	11	with	with	ADP
easat-7972	420	12	reference	reference	NOUN
easat-7972	420	13	to	to	ADP
easat-7972	420	14	viral	viral	ADJ
easat-7972	420	15	and	and	CCONJ
easat-7972	420	16	permission	permission	NOUN
easat-7972	420	17	marketing	marketing	NOUN
easat-7972	420	18	,	,	PUNCT
easat-7972	420	19	"	"	PUNCT
easat-7972	420	20	the	the	DET
easat-7972	420	21	iup	iup	PROPN
easat-7972	420	22	journal	journal	PROPN
easat-7972	420	23	of	of	ADP
easat-7972	420	24	management	management	NOUN
easat-7972	420	25	research	research	NOUN
easat-7972	420	26	,	,	PUNCT
easat-7972	420	27	vol	vol	NOUN
easat-7972	420	28	.	.	PROPN
easat-7972	420	29	9	9	NUM
easat-7972	420	30	,	,	PUNCT
easat-7972	420	31	no	no	INTJ
easat-7972	420	32	.	.	NOUN
easat-7972	420	33	1	1	NUM
easat-7972	420	34	,	,	PUNCT
easat-7972	420	35	pp	pp	ADJ
easat-7972	420	36	.	.	PUNCT
easat-7972	421	1	26	26	NUM
easat-7972	421	2	-	-	SYM
easat-7972	421	3	37	37	NUM
easat-7972	421	4	,	,	PUNCT
easat-7972	421	5	2014	2014	NUM
easat-7972	421	6	.	.	PUNCT
easat-7972	422	1	[	[	X
easat-7972	422	2	10	10	NUM
easat-7972	422	3	]	]	X
easat-7972	422	4	l.	l.	PROPN
easat-7972	422	5	d.	d.	PROPN
easat-7972	422	6	hollebeek	hollebeek	PROPN
easat-7972	422	7	,	,	PUNCT
easat-7972	422	8	m.	m.	NOUN
easat-7972	422	9	s.	s.	PROPN
easat-7972	422	10	glynn	glynn	PROPN
easat-7972	422	11	,	,	PUNCT
easat-7972	422	12	and	and	CCONJ
easat-7972	422	13	r.	r.	PROPN
easat-7972	422	14	j.	j.	PROPN
easat-7972	422	15	brodie	brodie	PROPN
easat-7972	422	16	,	,	PUNCT
easat-7972	422	17	"	"	PUNCT
easat-7972	422	18	consumer	consumer	NOUN
easat-7972	422	19	brand	brand	NOUN
easat-7972	422	20	engagement	engagement	NOUN
easat-7972	422	21	in	in	ADP
easat-7972	422	22	social	social	ADJ
easat-7972	422	23	media	medium	NOUN
easat-7972	422	24	:	:	PUNCT
easat-7972	422	25	conceptualization	conceptualization	NOUN
easat-7972	422	26	,	,	PUNCT
easat-7972	422	27	scale	scale	NOUN
easat-7972	422	28	development	development	NOUN
easat-7972	422	29	and	and	CCONJ
easat-7972	422	30	validation	validation	NOUN
easat-7972	422	31	,	,	PUNCT
easat-7972	422	32	"	"	PUNCT
easat-7972	422	33	journal	journal	NOUN
easat-7972	422	34	of	of	ADP
easat-7972	422	35	interactive	interactive	ADJ
easat-7972	422	36	marketing	marketing	NOUN
easat-7972	422	37	,	,	PUNCT
easat-7972	422	38	vol	vol	NOUN
easat-7972	422	39	.	.	PROPN
easat-7972	422	40	28	28	NUM
easat-7972	422	41	,	,	PUNCT
easat-7972	422	42	no	no	INTJ
easat-7972	422	43	.	.	NOUN
easat-7972	422	44	2	2	NUM
easat-7972	422	45	,	,	PUNCT
easat-7972	422	46	pp	pp	ADJ
easat-7972	422	47	.	.	PUNCT
easat-7972	423	1	149	149	NUM
easat-7972	423	2	-	-	SYM
easat-7972	423	3	165	165	NUM
easat-7972	423	4	,	,	PUNCT
easat-7972	423	5	2014	2014	NUM
easat-7972	423	6	.	.	PUNCT
easat-7972	424	1	https://doi.org/10.1016/j.intmar.2013.12.002	https://doi.org/10.1016/j.intmar.2013.12.002	NUM
easat-7972	424	2	[	[	X
easat-7972	424	3	11	11	NUM
easat-7972	424	4	]	]	PUNCT
easat-7972	424	5	l.	l.	PROPN
easat-7972	424	6	d.	d.	PROPN
easat-7972	424	7	hollebeek	hollebeek	PROPN
easat-7972	424	8	,	,	PUNCT
easat-7972	424	9	"	"	PUNCT
easat-7972	424	10	demystifying	demystify	VERB
easat-7972	424	11	customer	customer	NOUN
easat-7972	424	12	brand	brand	NOUN
easat-7972	424	13	engagement	engagement	NOUN
easat-7972	424	14	:	:	PUNCT
easat-7972	424	15	exploring	explore	VERB
easat-7972	424	16	the	the	DET
easat-7972	424	17	loyalty	loyalty	NOUN
easat-7972	424	18	nexus	nexus	NOUN
easat-7972	424	19	,	,	PUNCT
easat-7972	424	20	"	"	PUNCT
easat-7972	424	21	journal	journal	NOUN
easat-7972	424	22	of	of	ADP
easat-7972	424	23	marketing	marketing	NOUN
easat-7972	424	24	management	management	NOUN
easat-7972	424	25	,	,	PUNCT
easat-7972	424	26	vol	vol	NOUN
easat-7972	424	27	.	.	PROPN
easat-7972	424	28	27	27	NUM
easat-7972	424	29	,	,	PUNCT
easat-7972	424	30	no	no	INTJ
easat-7972	424	31	.	.	NOUN
easat-7972	424	32	7	7	NUM
easat-7972	424	33	-	-	SYM
easat-7972	424	34	8	8	NUM
easat-7972	424	35	,	,	PUNCT
easat-7972	424	36	pp	pp	ADJ
easat-7972	424	37	.	.	PUNCT
easat-7972	425	1	785	785	NUM
easat-7972	425	2	-	-	SYM
easat-7972	425	3	807	807	NUM
easat-7972	425	4	,	,	PUNCT
easat-7972	425	5	2011	2011	NUM
easat-7972	425	6	.	.	PUNCT
easat-7972	426	1	https://doi.org/10.1080/0267257x.2010.500132	https://doi.org/10.1080/0267257x.2010.500132	X
easat-7972	427	1	[	[	X
easat-7972	427	2	12	12	NUM
easat-7972	427	3	]	]	PUNCT
easat-7972	427	4	i.	i.	NOUN
easat-7972	427	5	giantari	giantari	PROPN
easat-7972	427	6	,	,	PUNCT
easat-7972	427	7	d.	d.	PROPN
easat-7972	427	8	zain	zain	PROPN
easat-7972	427	9	,	,	PUNCT
easat-7972	427	10	m.	m.	NOUN
easat-7972	427	11	rahayu	rahayu	PROPN
easat-7972	427	12	,	,	PUNCT
easat-7972	427	13	and	and	CCONJ
easat-7972	427	14	m.	m.	PROPN
easat-7972	427	15	solimun	solimun	PROPN
easat-7972	427	16	,	,	PUNCT
easat-7972	427	17	"	"	PUNCT
easat-7972	427	18	the	the	DET
easat-7972	427	19	role	role	NOUN
easat-7972	427	20	of	of	ADP
easat-7972	427	21	perceived	perceive	VERB
easat-7972	427	22	behavioral	behavioral	ADJ
easat-7972	427	23	control	control	NOUN
easat-7972	427	24	and	and	CCONJ
easat-7972	427	25	trust	trust	NOUN
easat-7972	427	26	as	as	ADP
easat-7972	427	27	mediator	mediator	NOUN
easat-7972	427	28	of	of	ADP
easat-7972	427	29	experience	experience	NOUN
easat-7972	427	30	on	on	ADP
easat-7972	427	31	online	online	ADJ
easat-7972	427	32	purchasing	purchasing	NOUN
easat-7972	427	33	intentions	intention	NOUN
easat-7972	427	34	relationship	relationship	VERB
easat-7972	427	35	a	a	DET
easat-7972	427	36	study	study	NOUN
easat-7972	427	37	on	on	ADP
easat-7972	427	38	youths	youth	NOUN
easat-7972	427	39	in	in	ADP
easat-7972	427	40	denpasar	denpasar	PROPN
easat-7972	427	41	city	city	PROPN
easat-7972	427	42	(	(	PUNCT
easat-7972	427	43	indonesia	indonesia	PROPN
easat-7972	427	44	)	)	PUNCT
easat-7972	427	45	,	,	PUNCT
easat-7972	427	46	"	"	PUNCT
easat-7972	427	47	international	international	ADJ
easat-7972	427	48	journal	journal	NOUN
easat-7972	427	49	of	of	ADP
easat-7972	427	50	business	business	NOUN
easat-7972	427	51	and	and	CCONJ
easat-7972	427	52	management	management	NOUN
easat-7972	427	53	invention	invention	NOUN
easat-7972	427	54	,	,	PUNCT
easat-7972	427	55	vol	vol	NOUN
easat-7972	427	56	.	.	PROPN
easat-7972	427	57	2	2	NUM
easat-7972	427	58	,	,	PUNCT
easat-7972	427	59	no	no	INTJ
easat-7972	427	60	.	.	NOUN
easat-7972	427	61	1	1	NUM
easat-7972	427	62	,	,	PUNCT
easat-7972	427	63	pp	pp	ADJ
easat-7972	427	64	.	.	PUNCT
easat-7972	428	1	30	30	NUM
easat-7972	428	2	-	-	SYM
easat-7972	428	3	38	38	NUM
easat-7972	428	4	,	,	PUNCT
easat-7972	428	5	2013	2013	NUM
easat-7972	428	6	.	.	PUNCT
easat-7972	429	1	[	[	X
easat-7972	429	2	13	13	NUM
easat-7972	429	3	]	]	PUNCT
easat-7972	429	4	r.	r.	PROPN
easat-7972	429	5	woodworth	woodworth	PROPN
easat-7972	429	6	,	,	PUNCT
easat-7972	429	7	psychology	psychology	NOUN
easat-7972	429	8	,	,	PUNCT
easat-7972	429	9	2nd	2nd	ADJ
easat-7972	429	10	ed	ed	NOUN
easat-7972	429	11	.	.	PUNCT
easat-7972	430	1	new	new	PROPN
easat-7972	430	2	york	york	PROPN
easat-7972	430	3	:	:	PUNCT
easat-7972	430	4	holt	holt	PROPN
easat-7972	430	5	and	and	CCONJ
easat-7972	430	6	company	company	NOUN
easat-7972	430	7	,	,	PUNCT
easat-7972	430	8	1929	1929	NUM
easat-7972	430	9	.	.	PUNCT
easat-7972	431	1	[	[	X
easat-7972	431	2	14	14	NUM
easat-7972	431	3	]	]	X
easat-7972	431	4	p.	p.	PROPN
easat-7972	431	5	i.	i.	PROPN
easat-7972	431	6	pavlov	pavlov	PROPN
easat-7972	431	7	,	,	PUNCT
easat-7972	431	8	"	"	PUNCT
easat-7972	431	9	conditioned	condition	VERB
easat-7972	431	10	reflexes	reflex	NOUN
easat-7972	431	11	:	:	PUNCT
easat-7972	431	12	an	an	DET
easat-7972	431	13	investigation	investigation	NOUN
easat-7972	431	14	of	of	ADP
easat-7972	431	15	the	the	DET
easat-7972	431	16	physiological	physiological	ADJ
easat-7972	431	17	activity	activity	NOUN
easat-7972	431	18	of	of	ADP
easat-7972	431	19	the	the	DET
easat-7972	431	20	cerebral	cerebral	ADJ
easat-7972	431	21	cortex	cortex	NOUN
easat-7972	431	22	,	,	PUNCT
easat-7972	431	23	"	"	PUNCT
easat-7972	431	24	annals	annals	NOUN
easat-7972	431	25	of	of	ADP
easat-7972	431	26	neurosciences	neuroscience	NOUN
easat-7972	431	27	,	,	PUNCT
easat-7972	431	28	vol	vol	NOUN
easat-7972	431	29	.	.	PROPN
easat-7972	431	30	17	17	NUM
easat-7972	431	31	,	,	PUNCT
easat-7972	431	32	no	no	INTJ
easat-7972	431	33	.	.	NOUN
easat-7972	431	34	3	3	NUM
easat-7972	431	35	,	,	PUNCT
easat-7972	431	36	pp	pp	ADJ
easat-7972	431	37	.	.	PUNCT
easat-7972	432	1	136	136	NUM
easat-7972	432	2	-	-	SYM
easat-7972	432	3	141	141	NUM
easat-7972	432	4	,	,	PUNCT
easat-7972	432	5	2010	2010	NUM
easat-7972	432	6	.	.	PUNCT
easat-7972	433	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-7972	433	2	https://doi.org/10.1016/j.sbspro.2015.10.087	https://doi.org/10.1016/j.sbspro.2015.10.087	PROPN
easat-7972	433	3	https://doi.org/10.29138/je.v22i01.160	https://doi.org/10.29138/je.v22i01.160	PROPN
easat-7972	433	4	https://doi.org/10.1016/j.intmar.2013.12.002	https://doi.org/10.1016/j.intmar.2013.12.002	PROPN
easat-7972	433	5	https://doi.org/10.1080/0267257x.2010.500132	https://doi.org/10.1080/0267257x.2010.500132	PROPN
easat-7972	433	6	890	890	NUM
easat-7972	433	7	edelweiss	edelweiss	PROPN
easat-7972	433	8	applied	apply	VERB
easat-7972	433	9	science	science	NOUN
easat-7972	433	10	and	and	CCONJ
easat-7972	433	11	technology	technology	NOUN
easat-7972	433	12	issn	issn	PROPN
easat-7972	433	13	:	:	PUNCT
easat-7972	433	14	2576	2576	NUM
easat-7972	433	15	-	-	SYM
easat-7972	433	16	8484	8484	NUM
easat-7972	433	17	vol	vol	NOUN
easat-7972	433	18	.	.	PROPN
easat-7972	434	1	9	9	NUM
easat-7972	434	2	,	,	PUNCT
easat-7972	434	3	no	no	INTJ
easat-7972	434	4	.	.	NOUN
easat-7972	435	1	6	6	NUM
easat-7972	435	2	:	:	PUNCT
easat-7972	435	3	873	873	NUM
easat-7972	435	4	-	-	NUM
easat-7972	435	5	893	893	NUM
easat-7972	435	6	,	,	PUNCT
easat-7972	435	7	2025	2025	NUM
easat-7972	435	8	doi	doi	NOUN
easat-7972	435	9	:	:	PUNCT
easat-7972	435	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	435	11	©	©	PROPN
easat-7972	435	12	2025	2025	NUM
easat-7972	435	13	by	by	ADP
easat-7972	435	14	the	the	DET
easat-7972	435	15	authors	author	NOUN
easat-7972	435	16	;	;	PUNCT
easat-7972	435	17	licensee	licensee	PROPN
easat-7972	435	18	learning	learning	NOUN
easat-7972	435	19	gate	gate	NOUN
easat-7972	436	1	[	[	X
easat-7972	436	2	15	15	NUM
easat-7972	436	3	]	]	X
easat-7972	436	4	b.	b.	PROPN
easat-7972	436	5	f.	f.	PROPN
easat-7972	436	6	skinner	skinner	PROPN
easat-7972	436	7	,	,	PUNCT
easat-7972	436	8	"	"	PUNCT
easat-7972	436	9	the	the	DET
easat-7972	436	10	generic	generic	ADJ
easat-7972	436	11	nature	nature	NOUN
easat-7972	436	12	of	of	ADP
easat-7972	436	13	the	the	DET
easat-7972	436	14	concepts	concept	NOUN
easat-7972	436	15	of	of	ADP
easat-7972	436	16	stimulus	stimulus	NOUN
easat-7972	436	17	and	and	CCONJ
easat-7972	436	18	response	response	NOUN
easat-7972	436	19	,	,	PUNCT
easat-7972	436	20	"	"	PUNCT
easat-7972	436	21	the	the	DET
easat-7972	436	22	journal	journal	NOUN
easat-7972	436	23	of	of	ADP
easat-7972	436	24	general	general	ADJ
easat-7972	436	25	psychology	psychology	NOUN
easat-7972	436	26	,	,	PUNCT
easat-7972	436	27	vol	vol	NOUN
easat-7972	436	28	.	.	PROPN
easat-7972	436	29	12	12	NUM
easat-7972	436	30	,	,	PUNCT
easat-7972	436	31	no	no	INTJ
easat-7972	436	32	.	.	NOUN
easat-7972	436	33	1	1	NUM
easat-7972	436	34	,	,	PUNCT
easat-7972	436	35	pp	pp	ADJ
easat-7972	436	36	.	.	PUNCT
easat-7972	436	37	40	40	NUM
easat-7972	436	38	-	-	SYM
easat-7972	436	39	65	65	NUM
easat-7972	436	40	,	,	PUNCT
easat-7972	436	41	1935	1935	NUM
easat-7972	436	42	.	.	PUNCT
easat-7972	437	1	[	[	X
easat-7972	437	2	16	16	NUM
easat-7972	437	3	]	]	PUNCT
easat-7972	437	4	k.	k.	PROPN
easat-7972	437	5	y.	y.	PROPN
easat-7972	437	6	koay	koay	PROPN
easat-7972	437	7	,	,	PUNCT
easat-7972	437	8	d.	d.	PROPN
easat-7972	437	9	l.	l.	PROPN
easat-7972	437	10	t.	t.	PROPN
easat-7972	437	11	ong	ong	PROPN
easat-7972	437	12	,	,	PUNCT
easat-7972	437	13	k.	k.	PROPN
easat-7972	437	14	l.	l.	PROPN
easat-7972	437	15	khoo	khoo	PROPN
easat-7972	437	16	,	,	PUNCT
easat-7972	437	17	and	and	CCONJ
easat-7972	437	18	h.	h.	PROPN
easat-7972	437	19	j.	j.	PROPN
easat-7972	437	20	yeoh	yeoh	PROPN
easat-7972	437	21	,	,	PUNCT
easat-7972	437	22	"	"	PUNCT
easat-7972	437	23	perceived	perceive	VERB
easat-7972	437	24	social	social	ADJ
easat-7972	437	25	media	medium	NOUN
easat-7972	437	26	marketing	marketing	NOUN
easat-7972	437	27	activities	activity	NOUN
easat-7972	437	28	and	and	CCONJ
easat-7972	437	29	consumerbased	consumerbase	VERB
easat-7972	437	30	brand	brand	NOUN
easat-7972	437	31	equity	equity	NOUN
easat-7972	437	32	:	:	PUNCT
easat-7972	437	33	testing	test	VERB
easat-7972	437	34	a	a	DET
easat-7972	437	35	moderated	moderated	ADJ
easat-7972	437	36	mediation	mediation	NOUN
easat-7972	437	37	model	model	NOUN
easat-7972	437	38	,	,	PUNCT
easat-7972	437	39	"	"	PUNCT
easat-7972	437	40	asia	asia	PROPN
easat-7972	437	41	pacific	pacific	PROPN
easat-7972	437	42	journal	journal	PROPN
easat-7972	437	43	of	of	ADP
easat-7972	437	44	marketing	marketing	NOUN
easat-7972	437	45	and	and	CCONJ
easat-7972	437	46	logistics	logistic	NOUN
easat-7972	437	47	,	,	PUNCT
easat-7972	437	48	vol	vol	NOUN
easat-7972	437	49	.	.	PROPN
easat-7972	438	1	33	33	NUM
easat-7972	438	2	,	,	PUNCT
easat-7972	438	3	no	no	INTJ
easat-7972	438	4	.	.	NOUN
easat-7972	438	5	1	1	NUM
easat-7972	438	6	,	,	PUNCT
easat-7972	438	7	pp	pp	ADJ
easat-7972	438	8	.	.	PUNCT
easat-7972	439	1	53	53	NUM
easat-7972	439	2	-	-	SYM
easat-7972	439	3	72	72	NUM
easat-7972	439	4	,	,	PUNCT
easat-7972	439	5	2020	2020	NUM
easat-7972	439	6	.	.	PUNCT
easat-7972	440	1	[	[	X
easat-7972	440	2	17	17	NUM
easat-7972	440	3	]	]	PUNCT
easat-7972	440	4	a.	a.	PROPN
easat-7972	440	5	r.	r.	PROPN
easat-7972	440	6	ismail	ismail	PROPN
easat-7972	440	7	,	,	PUNCT
easat-7972	440	8	"	"	PUNCT
easat-7972	440	9	the	the	DET
easat-7972	440	10	influence	influence	NOUN
easat-7972	440	11	of	of	ADP
easat-7972	440	12	perceived	perceive	VERB
easat-7972	440	13	social	social	ADJ
easat-7972	440	14	media	medium	NOUN
easat-7972	440	15	marketing	marketing	NOUN
easat-7972	440	16	activities	activity	NOUN
easat-7972	440	17	on	on	ADP
easat-7972	440	18	brand	brand	NOUN
easat-7972	440	19	loyalty	loyalty	NOUN
easat-7972	440	20	:	:	PUNCT
easat-7972	440	21	the	the	DET
easat-7972	440	22	mediation	mediation	NOUN
easat-7972	440	23	effect	effect	NOUN
easat-7972	440	24	of	of	ADP
easat-7972	440	25	brand	brand	NOUN
easat-7972	440	26	and	and	CCONJ
easat-7972	440	27	value	value	NOUN
easat-7972	440	28	consciousness	consciousness	NOUN
easat-7972	440	29	,	,	PUNCT
easat-7972	440	30	"	"	PUNCT
easat-7972	440	31	asia	asia	PROPN
easat-7972	440	32	pacific	pacific	PROPN
easat-7972	440	33	journal	journal	PROPN
easat-7972	440	34	of	of	ADP
easat-7972	440	35	marketing	marketing	NOUN
easat-7972	440	36	and	and	CCONJ
easat-7972	440	37	logistics	logistic	NOUN
easat-7972	440	38	,	,	PUNCT
easat-7972	440	39	vol	vol	NOUN
easat-7972	440	40	.	.	PROPN
easat-7972	440	41	29	29	NUM
easat-7972	440	42	,	,	PUNCT
easat-7972	440	43	no	no	INTJ
easat-7972	440	44	.	.	NOUN
easat-7972	440	45	1	1	NUM
easat-7972	440	46	,	,	PUNCT
easat-7972	440	47	pp	pp	ADJ
easat-7972	440	48	.	.	PUNCT
easat-7972	441	1	129	129	NUM
easat-7972	441	2	-	-	SYM
easat-7972	441	3	144	144	NUM
easat-7972	441	4	,	,	PUNCT
easat-7972	441	5	2017	2017	NUM
easat-7972	441	6	.	.	PUNCT
easat-7972	442	1	https://doi.org/10.1108/apjml-10-2015-0154	https://doi.org/10.1108/apjml-10-2015-0154	VERB
easat-7972	442	2	[	[	X
easat-7972	442	3	18	18	NUM
easat-7972	442	4	]	]	PUNCT
easat-7972	442	5	m.	m.	NOUN
easat-7972	442	6	moslehpour	moslehpour	PROPN
easat-7972	442	7	,	,	PUNCT
easat-7972	442	8	a.	a.	PROPN
easat-7972	442	9	dadvari	dadvari	PROPN
easat-7972	442	10	,	,	PUNCT
easat-7972	442	11	w.	w.	PROPN
easat-7972	442	12	nugroho	nugroho	PROPN
easat-7972	442	13	,	,	PUNCT
easat-7972	442	14	and	and	CCONJ
easat-7972	442	15	b.-r	b.-r	PROPN
easat-7972	442	16	.	.	PUNCT
easat-7972	443	1	do	do	VERB
easat-7972	443	2	,	,	PUNCT
easat-7972	443	3	"	"	PUNCT
easat-7972	443	4	the	the	DET
easat-7972	443	5	dynamic	dynamic	ADJ
easat-7972	443	6	stimulus	stimulus	NOUN
easat-7972	443	7	of	of	ADP
easat-7972	443	8	social	social	ADJ
easat-7972	443	9	media	medium	NOUN
easat-7972	443	10	marketing	marketing	NOUN
easat-7972	443	11	on	on	ADP
easat-7972	443	12	purchase	purchase	NOUN
easat-7972	443	13	intention	intention	NOUN
easat-7972	443	14	of	of	ADP
easat-7972	443	15	indonesian	indonesian	ADJ
easat-7972	443	16	airline	airline	NOUN
easat-7972	443	17	products	product	NOUN
easat-7972	443	18	and	and	CCONJ
easat-7972	443	19	services	service	NOUN
easat-7972	443	20	,	,	PUNCT
easat-7972	443	21	"	"	PUNCT
easat-7972	443	22	asia	asia	PROPN
easat-7972	443	23	pacific	pacific	PROPN
easat-7972	443	24	journal	journal	PROPN
easat-7972	443	25	of	of	ADP
easat-7972	443	26	marketing	marketing	NOUN
easat-7972	443	27	and	and	CCONJ
easat-7972	443	28	logistics	logistic	NOUN
easat-7972	443	29	,	,	PUNCT
easat-7972	443	30	vol	vol	NOUN
easat-7972	443	31	.	.	PROPN
easat-7972	444	1	33	33	NUM
easat-7972	444	2	,	,	PUNCT
easat-7972	444	3	no	no	INTJ
easat-7972	444	4	.	.	NOUN
easat-7972	444	5	2	2	NUM
easat-7972	444	6	,	,	PUNCT
easat-7972	444	7	pp	pp	ADJ
easat-7972	444	8	.	.	PUNCT
easat-7972	445	1	561	561	NUM
easat-7972	445	2	-	-	SYM
easat-7972	445	3	583	583	NUM
easat-7972	445	4	,	,	PUNCT
easat-7972	445	5	2021	2021	NUM
easat-7972	445	6	.	.	PUNCT
easat-7972	446	1	[	[	X
easat-7972	446	2	19	19	NUM
easat-7972	446	3	]	]	PUNCT
easat-7972	446	4	i.	i.	NOUN
easat-7972	446	5	riyasa	riyasa	PROPN
easat-7972	446	6	and	and	CCONJ
easat-7972	446	7	i.	i.	PROPN
easat-7972	446	8	sukaatmadja	sukaatmadja	PROPN
easat-7972	446	9	,	,	PUNCT
easat-7972	446	10	"	"	PUNCT
easat-7972	446	11	the	the	DET
easat-7972	446	12	role	role	NOUN
easat-7972	446	13	of	of	ADP
easat-7972	446	14	brand	brand	NOUN
easat-7972	446	15	love	love	NOUN
easat-7972	446	16	mediates	mediate	VERB
easat-7972	446	17	the	the	DET
easat-7972	446	18	influence	influence	NOUN
easat-7972	446	19	of	of	ADP
easat-7972	446	20	brand	brand	NOUN
easat-7972	446	21	experience	experience	NOUN
easat-7972	446	22	and	and	CCONJ
easat-7972	446	23	self	self	NOUN
easat-7972	446	24	expressive	expressive	ADJ
easat-7972	446	25	brand	brand	NOUN
easat-7972	446	26	on	on	ADP
easat-7972	446	27	brand	brand	NOUN
easat-7972	446	28	loyalty	loyalty	NOUN
easat-7972	446	29	:	:	PUNCT
easat-7972	446	30	a	a	DET
easat-7972	446	31	case	case	NOUN
easat-7972	446	32	study	study	NOUN
easat-7972	446	33	on	on	ADP
easat-7972	446	34	starbucks	starbuck	NOUN
easat-7972	446	35	consumers	consumer	NOUN
easat-7972	446	36	in	in	ADP
easat-7972	446	37	denpasar	denpasar	NOUN
easat-7972	446	38	,	,	PUNCT
easat-7972	446	39	"	"	PUNCT
easat-7972	446	40	rjoas	rjoas	PROPN
easat-7972	446	41	,	,	PUNCT
easat-7972	446	42	vol	vol	NOUN
easat-7972	446	43	.	.	PROPN
easat-7972	447	1	6	6	NUM
easat-7972	447	2	,	,	PUNCT
easat-7972	447	3	no	no	INTJ
easat-7972	447	4	.	.	NOUN
easat-7972	447	5	114	114	NUM
easat-7972	447	6	,	,	PUNCT
easat-7972	447	7	pp	pp	ADJ
easat-7972	447	8	.	.	PUNCT
easat-7972	448	1	182	182	NUM
easat-7972	448	2	–	–	PUNCT
easat-7972	448	3	189	189	NUM
easat-7972	448	4	,	,	PUNCT
easat-7972	448	5	2022	2022	NUM
easat-7972	448	6	.	.	PUNCT
easat-7972	449	1	[	[	X
easat-7972	449	2	20	20	NUM
easat-7972	449	3	]	]	PUNCT
easat-7972	449	4	e.	e.	PROPN
easat-7972	449	5	e.	e.	PROPN
easat-7972	449	6	izogo	izogo	PROPN
easat-7972	449	7	and	and	CCONJ
easat-7972	449	8	c.	c.	PROPN
easat-7972	449	9	jayawardhena	jayawardhena	PROPN
easat-7972	449	10	,	,	PUNCT
easat-7972	449	11	"	"	PUNCT
easat-7972	449	12	online	online	ADJ
easat-7972	449	13	shopping	shopping	NOUN
easat-7972	449	14	experience	experience	NOUN
easat-7972	449	15	in	in	ADP
easat-7972	449	16	an	an	DET
easat-7972	449	17	emerging	emerge	VERB
easat-7972	449	18	e	e	ADJ
easat-7972	449	19	-	-	ADJ
easat-7972	449	20	retailing	retailing	ADJ
easat-7972	449	21	market	market	NOUN
easat-7972	449	22	,	,	PUNCT
easat-7972	449	23	"	"	PUNCT
easat-7972	449	24	journal	journal	NOUN
easat-7972	449	25	of	of	ADP
easat-7972	449	26	research	research	NOUN
easat-7972	449	27	in	in	ADP
easat-7972	449	28	interactive	interactive	ADJ
easat-7972	449	29	marketing	marketing	NOUN
easat-7972	449	30	,	,	PUNCT
easat-7972	449	31	vol	vol	NOUN
easat-7972	449	32	.	.	PROPN
easat-7972	449	33	12	12	NUM
easat-7972	449	34	,	,	PUNCT
easat-7972	449	35	no	no	INTJ
easat-7972	449	36	.	.	NOUN
easat-7972	449	37	2	2	NUM
easat-7972	449	38	,	,	PUNCT
easat-7972	449	39	pp	pp	ADJ
easat-7972	449	40	.	.	PUNCT
easat-7972	449	41	193	193	NUM
easat-7972	449	42	-	-	SYM
easat-7972	449	43	214	214	NUM
easat-7972	449	44	,	,	PUNCT
easat-7972	449	45	2018	2018	NUM
easat-7972	449	46	.	.	PUNCT
easat-7972	450	1	[	[	X
easat-7972	450	2	21	21	NUM
easat-7972	450	3	]	]	X
easat-7972	450	4	m.	m.	NOUN
easat-7972	450	5	sarmad	sarmad	PROPN
easat-7972	450	6	,	,	PUNCT
easat-7972	450	7	n.	n.	PROPN
easat-7972	450	8	ahmad	ahmad	PROPN
easat-7972	450	9	,	,	PUNCT
easat-7972	450	10	m.	m.	PROPN
easat-7972	450	11	khan	khan	PROPN
easat-7972	450	12	,	,	PUNCT
easat-7972	450	13	m.	m.	NOUN
easat-7972	450	14	irfan	irfan	PROPN
easat-7972	450	15	,	,	PUNCT
easat-7972	450	16	and	and	CCONJ
easat-7972	450	17	h.	h.	PROPN
easat-7972	450	18	atta	atta	PROPN
easat-7972	450	19	,	,	PUNCT
easat-7972	450	20	"	"	PUNCT
easat-7972	450	21	investigating	investigate	VERB
easat-7972	450	22	the	the	DET
easat-7972	450	23	moderating	moderate	VERB
easat-7972	450	24	role	role	NOUN
easat-7972	450	25	of	of	ADP
easat-7972	450	26	trust	trust	NOUN
easat-7972	450	27	between	between	ADP
easat-7972	450	28	social	social	ADJ
easat-7972	450	29	media	medium	NOUN
easat-7972	450	30	capabilities	capability	NOUN
easat-7972	450	31	and	and	CCONJ
easat-7972	450	32	consumer	consumer	NOUN
easat-7972	450	33	brand	brand	NOUN
easat-7972	450	34	engagement	engagement	NOUN
easat-7972	450	35	across	across	ADP
easat-7972	450	36	textile	textile	NOUN
easat-7972	450	37	sector	sector	NOUN
easat-7972	450	38	of	of	ADP
easat-7972	450	39	pakistan	pakistan	PROPN
easat-7972	450	40	,	,	PUNCT
easat-7972	450	41	"	"	PUNCT
easat-7972	450	42	international	international	ADJ
easat-7972	450	43	review	review	NOUN
easat-7972	450	44	of	of	ADP
easat-7972	450	45	management	management	NOUN
easat-7972	450	46	and	and	CCONJ
easat-7972	450	47	marketing	marketing	NOUN
easat-7972	450	48	,	,	PUNCT
easat-7972	450	49	vol	vol	NOUN
easat-7972	450	50	.	.	PROPN
easat-7972	450	51	10	10	NUM
easat-7972	450	52	,	,	PUNCT
easat-7972	450	53	no	no	INTJ
easat-7972	450	54	.	.	NOUN
easat-7972	450	55	4	4	NUM
easat-7972	450	56	,	,	PUNCT
easat-7972	450	57	pp	pp	ADJ
easat-7972	450	58	.	.	PUNCT
easat-7972	451	1	53–62	53–62	NUM
easat-7972	451	2	,	,	PUNCT
easat-7972	451	3	2020	2020	NUM
easat-7972	451	4	.	.	PUNCT
easat-7972	451	5	https://doi.org/10.32479/irmm.9894	https://doi.org/10.32479/irmm.9894	PROPN
easat-7972	452	1	[	[	X
easat-7972	452	2	22	22	NUM
easat-7972	452	3	]	]	X
easat-7972	452	4	d.	d.	PROPN
easat-7972	452	5	ratuzzahrah	ratuzzahrah	PROPN
easat-7972	452	6	,	,	PUNCT
easat-7972	452	7	s.	s.	PROPN
easat-7972	452	8	gabriella	gabriella	PROPN
easat-7972	452	9	,	,	PUNCT
easat-7972	452	10	whinarko	whinarko	PROPN
easat-7972	452	11	,	,	PUNCT
easat-7972	452	12	and	and	CCONJ
easat-7972	452	13	k.	k.	PROPN
easat-7972	452	14	kurniawati	kurniawati	PROPN
easat-7972	452	15	,	,	PUNCT
easat-7972	452	16	"	"	PUNCT
easat-7972	452	17	determinan	determinan	ADJ
easat-7972	452	18	brand	brand	NOUN
easat-7972	452	19	engagement	engagement	NOUN
easat-7972	452	20	in	in	ADP
easat-7972	452	21	self	self	NOUN
easat-7972	452	22	-	-	PUNCT
easat-7972	452	23	concept	concept	NOUN
easat-7972	452	24	(	(	PUNCT
easat-7972	452	25	besc	besc	PROPN
easat-7972	452	26	):	):	PUNCT
easat-7972	452	27	produk	produk	PROPN
easat-7972	452	28	fast	fast	ADJ
easat-7972	452	29	fashion	fashion	NOUN
easat-7972	452	30	,	,	PUNCT
easat-7972	452	31	"	"	PUNCT
easat-7972	452	32	benefit	benefit	NOUN
easat-7972	452	33	:	:	PUNCT
easat-7972	452	34	jurnal	jurnal	ADJ
easat-7972	452	35	manajemen	manajeman	NOUN
easat-7972	452	36	dan	dan	PROPN
easat-7972	452	37	bisnis	bisnis	PROPN
easat-7972	452	38	,	,	PUNCT
easat-7972	452	39	vol	vol	NOUN
easat-7972	452	40	.	.	PROPN
easat-7972	452	41	6	6	NUM
easat-7972	452	42	,	,	PUNCT
easat-7972	452	43	no	no	INTJ
easat-7972	452	44	.	.	NOUN
easat-7972	452	45	1	1	NUM
easat-7972	452	46	,	,	PUNCT
easat-7972	452	47	pp	pp	ADJ
easat-7972	452	48	.	.	PUNCT
easat-7972	453	1	66–83	66–83	NUM
easat-7972	453	2	,	,	PUNCT
easat-7972	453	3	2021	2021	NUM
easat-7972	453	4	.	.	PUNCT
easat-7972	454	1	[	[	X
easat-7972	454	2	23	23	NUM
easat-7972	454	3	]	]	X
easat-7972	454	4	r.	r.	PROPN
easat-7972	454	5	a.	a.	PROPN
easat-7972	454	6	rather	rather	ADV
easat-7972	454	7	,	,	PUNCT
easat-7972	454	8	s.	s.	PROPN
easat-7972	454	9	tehseen	tehseen	PROPN
easat-7972	454	10	,	,	PUNCT
easat-7972	454	11	and	and	CCONJ
easat-7972	454	12	s.	s.	PROPN
easat-7972	454	13	h.	h.	PROPN
easat-7972	454	14	parrey	parrey	PROPN
easat-7972	454	15	,	,	PUNCT
easat-7972	454	16	"	"	PUNCT
easat-7972	454	17	promoting	promote	VERB
easat-7972	454	18	customer	customer	NOUN
easat-7972	454	19	brand	brand	NOUN
easat-7972	454	20	engagement	engagement	NOUN
easat-7972	454	21	and	and	CCONJ
easat-7972	454	22	brand	brand	NOUN
easat-7972	454	23	loyalty	loyalty	NOUN
easat-7972	454	24	through	through	ADP
easat-7972	454	25	customer	customer	NOUN
easat-7972	454	26	brand	brand	NOUN
easat-7972	454	27	identification	identification	NOUN
easat-7972	454	28	and	and	CCONJ
easat-7972	454	29	value	value	NOUN
easat-7972	454	30	congruity	congruity	NOUN
easat-7972	454	31	,	,	PUNCT
easat-7972	454	32	"	"	PUNCT
easat-7972	454	33	spanish	spanish	ADJ
easat-7972	454	34	journal	journal	NOUN
easat-7972	454	35	of	of	ADP
easat-7972	454	36	marketing	marketing	NOUN
easat-7972	454	37	-	-	PUNCT
easat-7972	454	38	esic	esic	ADJ
easat-7972	454	39	,	,	PUNCT
easat-7972	454	40	vol	vol	NOUN
easat-7972	454	41	.	.	PROPN
easat-7972	455	1	22	22	NUM
easat-7972	455	2	,	,	PUNCT
easat-7972	455	3	no	no	INTJ
easat-7972	455	4	.	.	NOUN
easat-7972	455	5	3	3	NUM
easat-7972	455	6	,	,	PUNCT
easat-7972	455	7	pp	pp	ADJ
easat-7972	455	8	.	.	PUNCT
easat-7972	456	1	319	319	NUM
easat-7972	456	2	-	-	SYM
easat-7972	456	3	337	337	NUM
easat-7972	456	4	,	,	PUNCT
easat-7972	456	5	2018	2018	NUM
easat-7972	456	6	.	.	PUNCT
easat-7972	457	1	[	[	X
easat-7972	457	2	24	24	NUM
easat-7972	457	3	]	]	PUNCT
easat-7972	457	4	k.	k.	PROPN
easat-7972	457	5	k.	k.	PROPN
easat-7972	458	1	f.	f.	PROPN
easat-7972	459	1	so	so	ADV
easat-7972	459	2	,	,	PUNCT
easat-7972	459	3	c.	c.	PROPN
easat-7972	459	4	king	king	PROPN
easat-7972	459	5	,	,	PUNCT
easat-7972	459	6	b.	b.	PROPN
easat-7972	459	7	a.	a.	NOUN
easat-7972	459	8	sparks	spark	VERB
easat-7972	459	9	,	,	PUNCT
easat-7972	459	10	and	and	CCONJ
easat-7972	459	11	y.	y.	PROPN
easat-7972	459	12	wang	wang	PROPN
easat-7972	459	13	,	,	PUNCT
easat-7972	459	14	"	"	PUNCT
easat-7972	459	15	the	the	DET
easat-7972	459	16	role	role	NOUN
easat-7972	459	17	of	of	ADP
easat-7972	459	18	customer	customer	NOUN
easat-7972	459	19	engagement	engagement	NOUN
easat-7972	459	20	in	in	ADP
easat-7972	459	21	building	build	VERB
easat-7972	459	22	consumer	consumer	NOUN
easat-7972	459	23	loyalty	loyalty	NOUN
easat-7972	459	24	to	to	ADP
easat-7972	459	25	tourism	tourism	NOUN
easat-7972	459	26	brands	brand	NOUN
easat-7972	459	27	,	,	PUNCT
easat-7972	459	28	"	"	PUNCT
easat-7972	459	29	journal	journal	NOUN
easat-7972	459	30	of	of	ADP
easat-7972	459	31	travel	travel	NOUN
easat-7972	459	32	research	research	NOUN
easat-7972	459	33	,	,	PUNCT
easat-7972	459	34	vol	vol	NOUN
easat-7972	459	35	.	.	PROPN
easat-7972	459	36	55	55	NUM
easat-7972	459	37	,	,	PUNCT
easat-7972	459	38	no	no	INTJ
easat-7972	459	39	.	.	NOUN
easat-7972	459	40	1	1	NUM
easat-7972	459	41	,	,	PUNCT
easat-7972	459	42	pp	pp	ADJ
easat-7972	459	43	.	.	PUNCT
easat-7972	460	1	64	64	NUM
easat-7972	460	2	-	-	SYM
easat-7972	460	3	78	78	NUM
easat-7972	460	4	,	,	PUNCT
easat-7972	460	5	2016	2016	NUM
easat-7972	460	6	.	.	PUNCT
easat-7972	461	1	https://doi.org/10.1177/0047287514541008	https://doi.org/10.1177/0047287514541008	X
easat-7972	462	1	[	[	X
easat-7972	462	2	25	25	NUM
easat-7972	462	3	]	]	X
easat-7972	462	4	r.	r.	PROPN
easat-7972	462	5	rahmani	rahmani	PROPN
easat-7972	462	6	,	,	PUNCT
easat-7972	462	7	r.	r.	PROPN
easat-7972	462	8	bursan	bursan	NOUN
easat-7972	462	9	,	,	PUNCT
easat-7972	462	10	m.	m.	NOUN
easat-7972	462	11	ms	ms	PROPN
easat-7972	462	12	,	,	PUNCT
easat-7972	462	13	and	and	CCONJ
easat-7972	462	14	d.	d.	PROPN
easat-7972	462	15	wiryawan	wiryawan	PROPN
easat-7972	462	16	,	,	PUNCT
easat-7972	462	17	"	"	PUNCT
easat-7972	462	18	the	the	DET
easat-7972	462	19	influence	influence	NOUN
easat-7972	462	20	of	of	ADP
easat-7972	462	21	celebrity	celebrity	NOUN
easat-7972	462	22	endorsement	endorsement	NOUN
easat-7972	462	23	,	,	PUNCT
easat-7972	462	24	brand	brand	NOUN
easat-7972	462	25	image	image	NOUN
easat-7972	462	26	and	and	CCONJ
easat-7972	462	27	brand	brand	NOUN
easat-7972	462	28	trust	trust	NOUN
easat-7972	462	29	on	on	ADP
easat-7972	462	30	product	product	NOUN
easat-7972	462	31	purchasing	purchasing	NOUN
easat-7972	462	32	decisions	decision	NOUN
easat-7972	462	33	(	(	PUNCT
easat-7972	462	34	study	study	NOUN
easat-7972	462	35	on	on	ADP
easat-7972	462	36	somethinc	somethinc	NOUN
easat-7972	462	37	by	by	ADP
easat-7972	462	38	irene	irene	PROPN
easat-7972	462	39	ursula	ursula	PROPN
easat-7972	462	40	)	)	PUNCT
easat-7972	462	41	,	,	PUNCT
easat-7972	462	42	"	"	PUNCT
easat-7972	462	43	ekombis	ekombis	ADJ
easat-7972	462	44	review	review	NOUN
easat-7972	462	45	:	:	PUNCT
easat-7972	462	46	scientific	scientific	ADJ
easat-7972	462	47	journal	journal	NOUN
easat-7972	462	48	of	of	ADP
easat-7972	462	49	economics	economic	NOUN
easat-7972	462	50	and	and	CCONJ
easat-7972	462	51	business	business	NOUN
easat-7972	462	52	,	,	PUNCT
easat-7972	462	53	vol	vol	NOUN
easat-7972	462	54	.	.	PROPN
easat-7972	462	55	10	10	NUM
easat-7972	462	56	,	,	PUNCT
easat-7972	462	57	no	no	INTJ
easat-7972	462	58	.	.	NOUN
easat-7972	462	59	1	1	NUM
easat-7972	462	60	,	,	PUNCT
easat-7972	462	61	pp	pp	ADJ
easat-7972	462	62	.	.	PUNCT
easat-7972	463	1	431	431	NUM
easat-7972	463	2	-	-	SYM
easat-7972	463	3	438	438	NUM
easat-7972	463	4	,	,	PUNCT
easat-7972	463	5	2022	2022	NUM
easat-7972	463	6	.	.	PUNCT
easat-7972	464	1	[	[	X
easat-7972	464	2	26	26	NUM
easat-7972	464	3	]	]	X
easat-7972	464	4	n.	n.	PROPN
easat-7972	464	5	tufahati	tufahati	PROPN
easat-7972	464	6	,	,	PUNCT
easat-7972	464	7	c.	c.	PROPN
easat-7972	464	8	s.	s.	PROPN
easat-7972	464	9	a.	a.	PROPN
easat-7972	464	10	barkah	barkah	PROPN
easat-7972	464	11	,	,	PUNCT
easat-7972	464	12	p.	p.	PROPN
easat-7972	464	13	w.	w.	PROPN
easat-7972	464	14	tresna	tresna	PROPN
easat-7972	464	15	,	,	PUNCT
easat-7972	464	16	and	and	CCONJ
easat-7972	464	17	a.	a.	PROPN
easat-7972	464	18	chan	chan	PROPN
easat-7972	464	19	,	,	PUNCT
easat-7972	464	20	"	"	PUNCT
easat-7972	464	21	the	the	DET
easat-7972	464	22	impact	impact	NOUN
easat-7972	464	23	of	of	ADP
easat-7972	464	24	customer	customer	NOUN
easat-7972	464	25	satisfaction	satisfaction	NOUN
easat-7972	464	26	on	on	ADP
easat-7972	464	27	repurchase	repurchase	NOUN
easat-7972	464	28	intention	intention	NOUN
easat-7972	464	29	(	(	PUNCT
easat-7972	464	30	surveys	survey	NOUN
easat-7972	464	31	on	on	ADP
easat-7972	464	32	customer	customer	NOUN
easat-7972	464	33	of	of	ADP
easat-7972	464	34	bloomythings	bloomything	NOUN
easat-7972	464	35	)	)	PUNCT
easat-7972	464	36	,	,	PUNCT
easat-7972	464	37	"	"	PUNCT
easat-7972	464	38	journal	journal	NOUN
easat-7972	464	39	of	of	ADP
easat-7972	464	40	business	business	PROPN
easat-7972	464	41	&	&	CCONJ
easat-7972	464	42	applied	apply	VERB
easat-7972	464	43	management	management	NOUN
easat-7972	464	44	,	,	PUNCT
easat-7972	464	45	vol	vol	NOUN
easat-7972	464	46	.	.	PROPN
easat-7972	464	47	14	14	NUM
easat-7972	464	48	,	,	PUNCT
easat-7972	464	49	no	no	INTJ
easat-7972	464	50	.	.	NOUN
easat-7972	464	51	2	2	NUM
easat-7972	464	52	,	,	PUNCT
easat-7972	464	53	pp	pp	ADJ
easat-7972	464	54	.	.	PUNCT
easat-7972	465	1	177	177	NUM
easat-7972	465	2	-	-	SYM
easat-7972	465	3	186	186	NUM
easat-7972	465	4	,	,	PUNCT
easat-7972	465	5	2021	2021	NUM
easat-7972	465	6	.	.	PUNCT
easat-7972	466	1	[	[	X
easat-7972	466	2	27	27	NUM
easat-7972	466	3	]	]	PUNCT
easat-7972	466	4	i.	i.	PROPN
easat-7972	466	5	winanda	winanda	PROPN
easat-7972	466	6	,	,	PUNCT
easat-7972	466	7	a.	a.	PROPN
easat-7972	466	8	d.	d.	PROPN
easat-7972	466	9	putu	putu	PROPN
easat-7972	466	10	,	,	PUNCT
easat-7972	466	11	i.	i.	PROPN
easat-7972	466	12	giantari	giantari	PROPN
easat-7972	466	13	,	,	PUNCT
easat-7972	466	14	and	and	CCONJ
easat-7972	466	15	a.	a.	PROPN
easat-7972	466	16	k.	k.	PROPN
easat-7972	466	17	gusti	gusti	PROPN
easat-7972	466	18	,	,	PUNCT
easat-7972	466	19	"	"	PUNCT
easat-7972	466	20	the	the	DET
easat-7972	466	21	role	role	NOUN
easat-7972	466	22	of	of	ADP
easat-7972	466	23	brand	brand	NOUN
easat-7972	466	24	love	love	NOUN
easat-7972	466	25	in	in	ADP
easat-7972	466	26	mediating	mediate	VERB
easat-7972	466	27	effect	effect	NOUN
easat-7972	466	28	of	of	ADP
easat-7972	466	29	brand	brand	NOUN
easat-7972	466	30	experience	experience	NOUN
easat-7972	466	31	and	and	CCONJ
easat-7972	466	32	brand	brand	NOUN
easat-7972	466	33	trust	trust	NOUN
easat-7972	466	34	on	on	ADP
easat-7972	466	35	brand	brand	NOUN
easat-7972	466	36	loyalty	loyalty	NOUN
easat-7972	466	37	:	:	PUNCT
easat-7972	466	38	a	a	DET
easat-7972	466	39	case	case	NOUN
easat-7972	466	40	study	study	NOUN
easat-7972	466	41	on	on	ADP
easat-7972	466	42	ovo	ovo	PROPN
easat-7972	466	43	application	application	NOUN
easat-7972	466	44	users	user	NOUN
easat-7972	466	45	in	in	ADP
easat-7972	466	46	denpasar	denpasar	PROPN
easat-7972	466	47	city	city	PROPN
easat-7972	466	48	,	,	PUNCT
easat-7972	466	49	indonesia	indonesia	PROPN
easat-7972	466	50	,	,	PUNCT
easat-7972	466	51	"	"	PUNCT
easat-7972	466	52	rjoas	rjoas	PROPN
easat-7972	466	53	,	,	PUNCT
easat-7972	466	54	vol	vol	NOUN
easat-7972	466	55	.	.	PROPN
easat-7972	466	56	5	5	NUM
easat-7972	466	57	,	,	PUNCT
easat-7972	466	58	no	no	INTJ
easat-7972	466	59	.	.	NOUN
easat-7972	466	60	125	125	NUM
easat-7972	466	61	,	,	PUNCT
easat-7972	466	62	pp	pp	ADJ
easat-7972	466	63	.	.	PROPN
easat-7972	466	64	108	108	NUM
easat-7972	466	65	–	–	PUNCT
easat-7972	466	66	121	121	NUM
easat-7972	466	67	,	,	PUNCT
easat-7972	466	68	2022	2022	NUM
easat-7972	466	69	.	.	PUNCT
easat-7972	467	1	[	[	X
easat-7972	467	2	28	28	NUM
easat-7972	467	3	]	]	X
easat-7972	467	4	i.	i.	PROPN
easat-7972	467	5	g.	g.	PROPN
easat-7972	467	6	a.	a.	PROPN
easat-7972	467	7	k.	k.	PROPN
easat-7972	467	8	giantari	giantari	PROPN
easat-7972	467	9	,	,	PUNCT
easat-7972	467	10	i.	i.	PROPN
easat-7972	467	11	m.	m.	PROPN
easat-7972	467	12	wardana	wardana	PROPN
easat-7972	467	13	,	,	PUNCT
easat-7972	467	14	t.	t.	PROPN
easat-7972	467	15	g.	g.	PROPN
easat-7972	467	16	r.	r.	PROPN
easat-7972	467	17	sukawati	sukawati	PROPN
easat-7972	467	18	,	,	PUNCT
easat-7972	467	19	n.	n.	PROPN
easat-7972	467	20	m.	m.	PROPN
easat-7972	467	21	d.	d.	PROPN
easat-7972	467	22	r.	r.	PROPN
easat-7972	467	23	cahyanti	cahyanti	PROPN
easat-7972	467	24	,	,	PUNCT
easat-7972	467	25	and	and	CCONJ
easat-7972	467	26	n.	n.	PROPN
easat-7972	467	27	l.	l.	PROPN
easat-7972	467	28	w.	w.	PROPN
easat-7972	467	29	m.	m.	PROPN
easat-7972	467	30	d.	d.	PROPN
easat-7972	467	31	utami	utami	PROPN
easat-7972	467	32	,	,	PUNCT
easat-7972	467	33	"	"	PUNCT
easat-7972	467	34	building	build	VERB
easat-7972	467	35	a	a	DET
easat-7972	467	36	competitive	competitive	ADJ
easat-7972	467	37	strategy	strategy	NOUN
easat-7972	467	38	model	model	NOUN
easat-7972	467	39	in	in	ADP
easat-7972	467	40	improving	improve	VERB
easat-7972	467	41	business	business	NOUN
easat-7972	467	42	performance	performance	NOUN
easat-7972	467	43	of	of	ADP
easat-7972	467	44	processed	process	VERB
easat-7972	467	45	food	food	NOUN
easat-7972	467	46	businesses	business	NOUN
easat-7972	467	47	in	in	ADP
easat-7972	467	48	badung	badung	PROPN
easat-7972	467	49	district	district	NOUN
easat-7972	467	50	,	,	PUNCT
easat-7972	467	51	"	"	PUNCT
easat-7972	467	52	ssrg	ssrg	PROPN
easat-7972	467	53	international	international	PROPN
easat-7972	467	54	journal	journal	PROPN
easat-7972	467	55	of	of	ADP
easat-7972	467	56	economics	economic	NOUN
easat-7972	467	57	and	and	CCONJ
easat-7972	467	58	management	management	NOUN
easat-7972	467	59	studies	study	NOUN
easat-7972	467	60	,	,	PUNCT
easat-7972	467	61	vol	vol	NOUN
easat-7972	467	62	.	.	PROPN
easat-7972	467	63	10	10	NUM
easat-7972	467	64	,	,	PUNCT
easat-7972	467	65	no	no	INTJ
easat-7972	467	66	.	.	NOUN
easat-7972	467	67	10	10	NUM
easat-7972	467	68	,	,	PUNCT
easat-7972	467	69	pp	pp	ADJ
easat-7972	467	70	.	.	PUNCT
easat-7972	468	1	12–19	12–19	NUM
easat-7972	468	2	,	,	PUNCT
easat-7972	468	3	2023	2023	NUM
easat-7972	468	4	.	.	PUNCT
easat-7972	469	1	[	[	X
easat-7972	469	2	29	29	NUM
easat-7972	469	3	]	]	X
easat-7972	469	4	r.	r.	PROPN
easat-7972	469	5	m.	m.	PROPN
easat-7972	469	6	abarca	abarca	PROPN
easat-7972	469	7	,	,	PUNCT
easat-7972	469	8	understanding	understand	VERB
easat-7972	469	9	purchasing	purchasing	NOUN
easat-7972	469	10	decisions	decision	NOUN
easat-7972	469	11	in	in	ADP
easat-7972	469	12	new	new	ADJ
easat-7972	469	13	communication	communication	NOUN
easat-7972	469	14	and	and	CCONJ
easat-7972	469	15	information	information	NOUN
easat-7972	469	16	systems	system	NOUN
easat-7972	469	17	:	:	PUNCT
easat-7972	469	18	2013–2015	2013–2015	NUM
easat-7972	469	19	.	.	X
easat-7972	469	20	barcelona	barcelona	PROPN
easat-7972	469	21	,	,	PUNCT
easat-7972	469	22	spain	spain	PROPN
easat-7972	469	23	:	:	PUNCT
easat-7972	469	24	editorial	editorial	PROPN
easat-7972	469	25	universidad	universidad	PROPN
easat-7972	469	26	de	de	PROPN
easat-7972	469	27	barcelona	barcelona	PROPN
easat-7972	469	28	,	,	PUNCT
easat-7972	469	29	2021	2021	NUM
easat-7972	469	30	.	.	PUNCT
easat-7972	470	1	[	[	X
easat-7972	470	2	30	30	NUM
easat-7972	470	3	]	]	PUNCT
easat-7972	470	4	m.	m.	NOUN
easat-7972	470	5	ramadani	ramadani	NOUN
easat-7972	470	6	,	,	PUNCT
easat-7972	470	7	"	"	PUNCT
easat-7972	470	8	the	the	DET
easat-7972	470	9	influence	influence	NOUN
easat-7972	470	10	of	of	ADP
easat-7972	470	11	service	service	NOUN
easat-7972	470	12	quality	quality	NOUN
easat-7972	470	13	,	,	PUNCT
easat-7972	470	14	promotion	promotion	NOUN
easat-7972	470	15	and	and	CCONJ
easat-7972	470	16	location	location	NOUN
easat-7972	470	17	on	on	ADP
easat-7972	470	18	purchasing	purchase	VERB
easat-7972	470	19	decisions	decision	NOUN
easat-7972	470	20	in	in	ADP
easat-7972	470	21	mobile	mobile	ADJ
easat-7972	470	22	phone	phone	NOUN
easat-7972	470	23	stores	store	NOUN
easat-7972	470	24	,	,	PUNCT
easat-7972	470	25	"	"	PUNCT
easat-7972	470	26	iqtishadequity	iqtishadequity	NOUN
easat-7972	470	27	,	,	PUNCT
easat-7972	470	28	vol	vol	NOUN
easat-7972	470	29	.	.	PROPN
easat-7972	470	30	1	1	NUM
easat-7972	470	31	,	,	PUNCT
easat-7972	470	32	no	no	INTJ
easat-7972	470	33	.	.	NOUN
easat-7972	470	34	2	2	NUM
easat-7972	470	35	,	,	PUNCT
easat-7972	470	36	pp	pp	ADJ
easat-7972	470	37	.	.	PUNCT
easat-7972	471	1	36	36	NUM
easat-7972	471	2	-	-	SYM
easat-7972	471	3	46	46	NUM
easat-7972	471	4	,	,	PUNCT
easat-7972	471	5	2019	2019	NUM
easat-7972	471	6	.	.	PUNCT
easat-7972	472	1	[	[	X
easat-7972	472	2	31	31	NUM
easat-7972	472	3	]	]	PUNCT
easat-7972	472	4	i.	i.	NOUN
easat-7972	472	5	ajzen	ajzen	PROPN
easat-7972	472	6	,	,	PUNCT
easat-7972	472	7	attitudes	attitude	NOUN
easat-7972	472	8	,	,	PUNCT
easat-7972	472	9	personality	personality	NOUN
easat-7972	472	10	and	and	CCONJ
easat-7972	472	11	behaviour	behaviour	NOUN
easat-7972	472	12	.	.	PUNCT
easat-7972	473	1	maidenhead	maidenhead	PROPN
easat-7972	473	2	,	,	PUNCT
easat-7972	473	3	england	england	PROPN
easat-7972	473	4	:	:	PUNCT
easat-7972	473	5	mcgraw	mcgraw	PROPN
easat-7972	473	6	-	-	PUNCT
easat-7972	473	7	hill	hill	NOUN
easat-7972	473	8	education	education	NOUN
easat-7972	473	9	,	,	PUNCT
easat-7972	473	10	2005	2005	NUM
easat-7972	473	11	.	.	PUNCT
easat-7972	474	1	[	[	X
easat-7972	474	2	32	32	NUM
easat-7972	474	3	]	]	PUNCT
easat-7972	474	4	m.	m.	NOUN
easat-7972	474	5	fahmi	fahmi	PROPN
easat-7972	474	6	,	,	PUNCT
easat-7972	474	7	m.	m.	PROPN
easat-7972	474	8	arif	arif	PROPN
easat-7972	474	9	,	,	PUNCT
easat-7972	474	10	s.	s.	PROPN
easat-7972	474	11	farisi	farisi	PROPN
easat-7972	474	12	,	,	PUNCT
easat-7972	474	13	and	and	CCONJ
easat-7972	474	14	n.	n.	PROPN
easat-7972	474	15	i.	i.	PROPN
easat-7972	474	16	purnama	purnama	PROPN
easat-7972	474	17	,	,	PUNCT
easat-7972	474	18	"	"	PUNCT
easat-7972	474	19	the	the	DET
easat-7972	474	20	role	role	NOUN
easat-7972	474	21	of	of	ADP
easat-7972	474	22	brand	brand	NOUN
easat-7972	474	23	image	image	NOUN
easat-7972	474	24	in	in	ADP
easat-7972	474	25	mediating	mediate	VERB
easat-7972	474	26	the	the	DET
easat-7972	474	27	influence	influence	NOUN
easat-7972	474	28	of	of	ADP
easat-7972	474	29	social	social	ADJ
easat-7972	474	30	media	medium	NOUN
easat-7972	474	31	marketing	marketing	NOUN
easat-7972	474	32	on	on	ADP
easat-7972	474	33	repeat	repeat	NOUN
easat-7972	474	34	purchases	purchase	NOUN
easat-7972	474	35	at	at	ADP
easat-7972	474	36	fast	fast	ADJ
easat-7972	474	37	-	-	PUNCT
easat-7972	474	38	food	food	NOUN
easat-7972	474	39	restaurants	restaurant	NOUN
easat-7972	474	40	in	in	ADP
easat-7972	474	41	medan	medan	PROPN
easat-7972	474	42	city	city	PROPN
easat-7972	474	43	.	.	PUNCT
easat-7972	475	1	,	,	PUNCT
easat-7972	475	2	"	"	PUNCT
easat-7972	475	3	jurnal	jurnal	PROPN
easat-7972	475	4	samudra	samudra	PROPN
easat-7972	475	5	ekonomi	ekonomi	PROPN
easat-7972	475	6	dan	dan	PROPN
easat-7972	475	7	bisnis	bisnis	PROPN
easat-7972	475	8	,	,	PUNCT
easat-7972	475	9	vol	vol	NOUN
easat-7972	475	10	.	.	PROPN
easat-7972	475	11	11	11	NUM
easat-7972	475	12	,	,	PUNCT
easat-7972	475	13	no	no	INTJ
easat-7972	475	14	.	.	NOUN
easat-7972	475	15	1	1	NUM
easat-7972	475	16	,	,	PUNCT
easat-7972	475	17	pp	pp	ADJ
easat-7972	475	18	.	.	PUNCT
easat-7972	476	1	53	53	NUM
easat-7972	476	2	-	-	SYM
easat-7972	476	3	68	68	NUM
easat-7972	476	4	,	,	PUNCT
easat-7972	476	5	2020	2020	NUM
easat-7972	476	6	.	.	PUNCT
easat-7972	477	1	[	[	X
easat-7972	477	2	33	33	NUM
easat-7972	477	3	]	]	PUNCT
easat-7972	477	4	r.	r.	PROPN
easat-7972	477	5	g.	g.	PROPN
easat-7972	477	6	duffett	duffett	PROPN
easat-7972	477	7	,	,	PUNCT
easat-7972	477	8	"	"	PUNCT
easat-7972	477	9	facebook	facebook	NOUN
easat-7972	477	10	advertising	advertising	NOUN
easat-7972	477	11	’s	’s	PART
easat-7972	477	12	influence	influence	NOUN
easat-7972	477	13	on	on	ADP
easat-7972	477	14	intention	intention	NOUN
easat-7972	477	15	-	-	PUNCT
easat-7972	477	16	to	to	ADP
easat-7972	477	17	-	-	PUNCT
easat-7972	477	18	purchase	purchase	VERB
easat-7972	477	19	and	and	CCONJ
easat-7972	477	20	purchase	purchase	NOUN
easat-7972	477	21	amongst	amongst	ADP
easat-7972	477	22	millennials	millennial	NOUN
easat-7972	477	23	,	,	PUNCT
easat-7972	477	24	"	"	PUNCT
easat-7972	477	25	internet	internet	NOUN
easat-7972	477	26	research	research	NOUN
easat-7972	477	27	,	,	PUNCT
easat-7972	477	28	vol	vol	NOUN
easat-7972	477	29	.	.	PROPN
easat-7972	478	1	25	25	NUM
easat-7972	478	2	,	,	PUNCT
easat-7972	478	3	no	no	INTJ
easat-7972	478	4	.	.	NOUN
easat-7972	478	5	4	4	NUM
easat-7972	478	6	,	,	PUNCT
easat-7972	478	7	pp	pp	ADJ
easat-7972	478	8	.	.	PUNCT
easat-7972	479	1	498	498	NUM
easat-7972	479	2	-	-	SYM
easat-7972	479	3	526	526	NUM
easat-7972	479	4	,	,	PUNCT
easat-7972	479	5	2015	2015	NUM
easat-7972	479	6	.	.	PUNCT
easat-7972	480	1	https://doi.org/10.1108/intr-01-2014-0020	https://doi.org/10.1108/intr-01-2014-0020	NOUN
easat-7972	481	1	[	[	X
easat-7972	481	2	34	34	NUM
easat-7972	481	3	]	]	PUNCT
easat-7972	481	4	r.	r.	PROPN
easat-7972	481	5	g.	g.	PROPN
easat-7972	481	6	duffett	duffett	PROPN
easat-7972	481	7	,	,	PUNCT
easat-7972	481	8	"	"	PUNCT
easat-7972	481	9	influence	influence	NOUN
easat-7972	481	10	of	of	ADP
easat-7972	481	11	social	social	ADJ
easat-7972	481	12	media	medium	NOUN
easat-7972	481	13	marketing	marketing	NOUN
easat-7972	481	14	communications	communication	NOUN
easat-7972	481	15	on	on	ADP
easat-7972	481	16	young	young	ADJ
easat-7972	481	17	consumers	consumer	NOUN
easat-7972	481	18	’	’	PART
easat-7972	481	19	attitudes	attitude	NOUN
easat-7972	481	20	,	,	PUNCT
easat-7972	481	21	"	"	PUNCT
easat-7972	481	22	young	young	ADJ
easat-7972	481	23	consumers	consumer	NOUN
easat-7972	481	24	,	,	PUNCT
easat-7972	481	25	vol	vol	NOUN
easat-7972	481	26	.	.	PROPN
easat-7972	481	27	18	18	NUM
easat-7972	481	28	,	,	PUNCT
easat-7972	481	29	no	no	INTJ
easat-7972	481	30	.	.	NOUN
easat-7972	481	31	1	1	NUM
easat-7972	481	32	,	,	PUNCT
easat-7972	481	33	pp	pp	ADJ
easat-7972	481	34	.	.	PUNCT
easat-7972	482	1	19	19	NUM
easat-7972	482	2	-	-	SYM
easat-7972	482	3	39	39	NUM
easat-7972	482	4	,	,	PUNCT
easat-7972	482	5	2017	2017	NUM
easat-7972	482	6	.	.	PUNCT
easat-7972	483	1	https://doi.org/10.1108/yc-07-2016-00622	https://doi.org/10.1108/yc-07-2016-00622	PROPN
easat-7972	483	2	https://doi.org/10.1108/apjml-10-2015-0154	https://doi.org/10.1108/apjml-10-2015-0154	VERB
easat-7972	483	3	https://doi.org/10.32479/irmm.9894	https://doi.org/10.32479/irmm.9894	PROPN
easat-7972	483	4	https://doi.org/10.1177/0047287514541008	https://doi.org/10.1177/0047287514541008	NOUN
easat-7972	483	5	https://doi.org/10.1108/intr-01-2014-0020	https://doi.org/10.1108/intr-01-2014-0020	NOUN
easat-7972	483	6	https://doi.org/10.1108/yc-07-2016-00622	https://doi.org/10.1108/yc-07-2016-00622	PROPN
easat-7972	483	7	891	891	NUM
easat-7972	483	8	edelweiss	edelweiss	PROPN
easat-7972	483	9	applied	apply	VERB
easat-7972	483	10	science	science	NOUN
easat-7972	483	11	and	and	CCONJ
easat-7972	483	12	technology	technology	NOUN
easat-7972	483	13	issn	issn	PROPN
easat-7972	483	14	:	:	PUNCT
easat-7972	483	15	2576	2576	NUM
easat-7972	483	16	-	-	SYM
easat-7972	483	17	8484	8484	NUM
easat-7972	483	18	vol	vol	NOUN
easat-7972	483	19	.	.	PROPN
easat-7972	484	1	9	9	NUM
easat-7972	484	2	,	,	PUNCT
easat-7972	484	3	no	no	INTJ
easat-7972	484	4	.	.	NOUN
easat-7972	485	1	6	6	NUM
easat-7972	485	2	:	:	PUNCT
easat-7972	485	3	873	873	NUM
easat-7972	485	4	-	-	NUM
easat-7972	485	5	893	893	NUM
easat-7972	485	6	,	,	PUNCT
easat-7972	485	7	2025	2025	NUM
easat-7972	485	8	doi	doi	NOUN
easat-7972	485	9	:	:	PUNCT
easat-7972	485	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	485	11	©	©	PROPN
easat-7972	485	12	2025	2025	NUM
easat-7972	485	13	by	by	ADP
easat-7972	485	14	the	the	DET
easat-7972	485	15	authors	author	NOUN
easat-7972	485	16	;	;	PUNCT
easat-7972	485	17	licensee	licensee	PROPN
easat-7972	485	18	learning	learning	NOUN
easat-7972	485	19	gate	gate	NOUN
easat-7972	485	20	[	[	X
easat-7972	485	21	35	35	NUM
easat-7972	485	22	]	]	PUNCT
easat-7972	485	23	a.	a.	NOUN
easat-7972	485	24	angelyn	angelyn	NOUN
easat-7972	485	25	and	and	CCONJ
easat-7972	485	26	d.	d.	PROPN
easat-7972	485	27	s.	s.	PROPN
easat-7972	485	28	kodrat	kodrat	PROPN
easat-7972	485	29	,	,	PUNCT
easat-7972	485	30	"	"	PUNCT
easat-7972	485	31	the	the	DET
easat-7972	485	32	effect	effect	NOUN
easat-7972	485	33	of	of	ADP
easat-7972	485	34	social	social	ADJ
easat-7972	485	35	media	medium	NOUN
easat-7972	485	36	marketing	marketing	NOUN
easat-7972	485	37	on	on	ADP
easat-7972	485	38	purchase	purchase	NOUN
easat-7972	485	39	decision	decision	NOUN
easat-7972	485	40	with	with	ADP
easat-7972	485	41	brand	brand	NOUN
easat-7972	485	42	awareness	awareness	NOUN
easat-7972	485	43	as	as	ADP
easat-7972	485	44	mediation	mediation	NOUN
easat-7972	485	45	on	on	ADP
easat-7972	485	46	haroo	haroo	ADJ
easat-7972	485	47	table	table	NOUN
easat-7972	485	48	,	,	PUNCT
easat-7972	485	49	"	"	PUNCT
easat-7972	485	50	international	international	ADJ
easat-7972	485	51	journal	journal	NOUN
easat-7972	485	52	of	of	ADP
easat-7972	485	53	review	review	PROPN
easat-7972	485	54	management	management	NOUN
easat-7972	485	55	business	business	NOUN
easat-7972	485	56	and	and	CCONJ
easat-7972	485	57	entrepreneurship	entrepreneurship	NOUN
easat-7972	485	58	,	,	PUNCT
easat-7972	485	59	vol	vol	NOUN
easat-7972	485	60	.	.	PROPN
easat-7972	485	61	1	1	NUM
easat-7972	485	62	,	,	PUNCT
easat-7972	485	63	no	no	INTJ
easat-7972	485	64	.	.	NOUN
easat-7972	485	65	1	1	NUM
easat-7972	485	66	,	,	PUNCT
easat-7972	485	67	pp	pp	ADJ
easat-7972	485	68	.	.	PUNCT
easat-7972	486	1	16–24	16–24	NUM
easat-7972	486	2	,	,	PUNCT
easat-7972	486	3	2021	2021	NUM
easat-7972	486	4	.	.	PUNCT
easat-7972	487	1	[	[	X
easat-7972	487	2	36	36	NUM
easat-7972	487	3	]	]	X
easat-7972	487	4	c.	c.	PROPN
easat-7972	487	5	buzeta	buzeta	PROPN
easat-7972	487	6	,	,	PUNCT
easat-7972	487	7	p.	p.	PROPN
easat-7972	487	8	de	de	ADP
easat-7972	487	9	pelsmacker	pelsmacker	PROPN
easat-7972	487	10	,	,	PUNCT
easat-7972	487	11	and	and	CCONJ
easat-7972	487	12	n.	n.	NOUN
easat-7972	487	13	dens	den	NOUN
easat-7972	487	14	,	,	PUNCT
easat-7972	487	15	"	"	PUNCT
easat-7972	487	16	motivations	motivation	NOUN
easat-7972	487	17	to	to	PART
easat-7972	487	18	use	use	VERB
easat-7972	487	19	different	different	ADJ
easat-7972	487	20	social	social	ADJ
easat-7972	487	21	media	medium	NOUN
easat-7972	487	22	types	type	NOUN
easat-7972	487	23	and	and	CCONJ
easat-7972	487	24	their	their	PRON
easat-7972	487	25	impact	impact	NOUN
easat-7972	487	26	on	on	ADP
easat-7972	487	27	consumers	consumer	NOUN
easat-7972	487	28	’	'	PUNCT
easat-7972	487	29	online	online	ADJ
easat-7972	487	30	brand	brand	NOUN
easat-7972	487	31	-	-	PUNCT
easat-7972	487	32	related	relate	VERB
easat-7972	487	33	activities	activity	NOUN
easat-7972	487	34	(	(	PUNCT
easat-7972	487	35	cobras	cobras	NOUN
easat-7972	487	36	)	)	PUNCT
easat-7972	487	37	,	,	PUNCT
easat-7972	487	38	"	"	PUNCT
easat-7972	487	39	journal	journal	NOUN
easat-7972	487	40	of	of	ADP
easat-7972	487	41	interactive	interactive	ADJ
easat-7972	487	42	marketing	marketing	NOUN
easat-7972	487	43	,	,	PUNCT
easat-7972	487	44	vol	vol	NOUN
easat-7972	487	45	.	.	PROPN
easat-7972	487	46	52	52	NUM
easat-7972	487	47	,	,	PUNCT
easat-7972	487	48	no	no	INTJ
easat-7972	487	49	.	.	NOUN
easat-7972	487	50	1	1	NUM
easat-7972	487	51	,	,	PUNCT
easat-7972	487	52	pp	pp	ADJ
easat-7972	487	53	.	.	PUNCT
easat-7972	488	1	79	79	NUM
easat-7972	488	2	-	-	SYM
easat-7972	488	3	98	98	NUM
easat-7972	488	4	,	,	PUNCT
easat-7972	488	5	2020	2020	NUM
easat-7972	488	6	.	.	PUNCT
easat-7972	489	1	https://doi.org/10.1016/j.intmar.2020.04.004	https://doi.org/10.1016/j.intmar.2020.04.004	PUNCT
easat-7972	490	1	[	[	X
easat-7972	490	2	37	37	NUM
easat-7972	490	3	]	]	PUNCT
easat-7972	490	4	r.	r.	PROPN
easat-7972	490	5	dolan	dolan	PROPN
easat-7972	490	6	,	,	PUNCT
easat-7972	490	7	j.	j.	PROPN
easat-7972	490	8	conduit	conduit	PROPN
easat-7972	490	9	,	,	PUNCT
easat-7972	490	10	j.	j.	PROPN
easat-7972	490	11	fahy	fahy	PROPN
easat-7972	490	12	,	,	PUNCT
easat-7972	490	13	and	and	CCONJ
easat-7972	490	14	s.	s.	PROPN
easat-7972	490	15	goodman	goodman	PROPN
easat-7972	490	16	,	,	PUNCT
easat-7972	490	17	"	"	PUNCT
easat-7972	490	18	social	social	ADJ
easat-7972	490	19	media	medium	NOUN
easat-7972	490	20	engagement	engagement	NOUN
easat-7972	490	21	behaviour	behaviour	NOUN
easat-7972	490	22	:	:	PUNCT
easat-7972	490	23	a	a	DET
easat-7972	490	24	uses	use	NOUN
easat-7972	490	25	and	and	CCONJ
easat-7972	490	26	gratifications	gratification	NOUN
easat-7972	490	27	perspective	perspective	NOUN
easat-7972	490	28	,	,	PUNCT
easat-7972	490	29	"	"	PUNCT
easat-7972	490	30	journal	journal	NOUN
easat-7972	490	31	of	of	ADP
easat-7972	490	32	strategic	strategic	ADJ
easat-7972	490	33	marketing	marketing	NOUN
easat-7972	490	34	,	,	PUNCT
easat-7972	490	35	vol	vol	NOUN
easat-7972	490	36	.	.	PROPN
easat-7972	490	37	24	24	NUM
easat-7972	490	38	,	,	PUNCT
easat-7972	490	39	no	no	INTJ
easat-7972	490	40	.	.	NOUN
easat-7972	490	41	3	3	NUM
easat-7972	490	42	-	-	SYM
easat-7972	490	43	4	4	NUM
easat-7972	490	44	,	,	PUNCT
easat-7972	490	45	pp	pp	ADJ
easat-7972	490	46	.	.	PUNCT
easat-7972	491	1	261	261	NUM
easat-7972	491	2	-	-	SYM
easat-7972	491	3	277	277	NUM
easat-7972	491	4	,	,	PUNCT
easat-7972	491	5	2016	2016	NUM
easat-7972	491	6	.	.	PUNCT
easat-7972	492	1	https://doi.org/10.1080/0965254x.2015.1095222	https://doi.org/10.1080/0965254x.2015.1095222	VERB
easat-7972	493	1	[	[	X
easat-7972	493	2	38	38	NUM
easat-7972	493	3	]	]	PUNCT
easat-7972	493	4	j.	j.	PROPN
easat-7972	493	5	m.	m.	PROPN
easat-7972	493	6	gavilanes	gavilanes	PROPN
easat-7972	493	7	,	,	PUNCT
easat-7972	493	8	t.	t.	PROPN
easat-7972	493	9	c.	c.	PROPN
easat-7972	493	10	flatten	flatten	PROPN
easat-7972	493	11	,	,	PUNCT
easat-7972	493	12	and	and	CCONJ
easat-7972	493	13	m.	m.	NOUN
easat-7972	493	14	brettel	brettel	NOUN
easat-7972	493	15	,	,	PUNCT
easat-7972	493	16	"	"	PUNCT
easat-7972	493	17	content	content	NOUN
easat-7972	493	18	strategies	strategy	NOUN
easat-7972	493	19	for	for	ADP
easat-7972	493	20	digital	digital	ADJ
easat-7972	493	21	consumer	consumer	NOUN
easat-7972	493	22	engagement	engagement	NOUN
easat-7972	493	23	in	in	ADP
easat-7972	493	24	social	social	ADJ
easat-7972	493	25	networks	network	NOUN
easat-7972	493	26	:	:	PUNCT
easat-7972	493	27	why	why	SCONJ
easat-7972	493	28	advertising	advertising	NOUN
easat-7972	493	29	is	be	AUX
easat-7972	493	30	an	an	DET
easat-7972	493	31	antecedent	antecedent	NOUN
easat-7972	493	32	of	of	ADP
easat-7972	493	33	engagement	engagement	NOUN
easat-7972	493	34	,	,	PUNCT
easat-7972	493	35	"	"	PUNCT
easat-7972	493	36	journal	journal	NOUN
easat-7972	493	37	of	of	ADP
easat-7972	493	38	advertising	advertising	NOUN
easat-7972	493	39	,	,	PUNCT
easat-7972	493	40	vol	vol	NOUN
easat-7972	493	41	.	.	PROPN
easat-7972	494	1	47	47	NUM
easat-7972	494	2	,	,	PUNCT
easat-7972	494	3	no	no	INTJ
easat-7972	494	4	.	.	NOUN
easat-7972	494	5	1	1	NUM
easat-7972	494	6	,	,	PUNCT
easat-7972	494	7	pp	pp	ADJ
easat-7972	494	8	.	.	PUNCT
easat-7972	495	1	4	4	NUM
easat-7972	495	2	-	-	SYM
easat-7972	495	3	23	23	NUM
easat-7972	495	4	,	,	PUNCT
easat-7972	495	5	2018	2018	NUM
easat-7972	495	6	.	.	PUNCT
easat-7972	496	1	https://doi.org/10.1080/00913367.2017.1405751	https://doi.org/10.1080/00913367.2017.1405751	PUNCT
easat-7972	497	1	[	[	X
easat-7972	497	2	39	39	NUM
easat-7972	497	3	]	]	PUNCT
easat-7972	497	4	m.	m.	NOUN
easat-7972	497	5	meire	meire	NOUN
easat-7972	497	6	,	,	PUNCT
easat-7972	497	7	k.	k.	PROPN
easat-7972	497	8	hewett	hewett	PROPN
easat-7972	497	9	,	,	PUNCT
easat-7972	497	10	m.	m.	NOUN
easat-7972	497	11	ballings	balling	NOUN
easat-7972	497	12	,	,	PUNCT
easat-7972	497	13	v.	v.	PROPN
easat-7972	497	14	kumar	kumar	PROPN
easat-7972	497	15	,	,	PUNCT
easat-7972	497	16	and	and	CCONJ
easat-7972	497	17	d.	d.	PROPN
easat-7972	497	18	van	van	PROPN
easat-7972	497	19	den	den	PROPN
easat-7972	497	20	poel	poel	NOUN
easat-7972	497	21	,	,	PUNCT
easat-7972	497	22	"	"	PUNCT
easat-7972	497	23	the	the	DET
easat-7972	497	24	role	role	NOUN
easat-7972	497	25	of	of	ADP
easat-7972	497	26	marketer	marketer	NOUN
easat-7972	497	27	-	-	PUNCT
easat-7972	497	28	generated	generate	VERB
easat-7972	497	29	content	content	NOUN
easat-7972	497	30	in	in	ADP
easat-7972	497	31	customer	customer	NOUN
easat-7972	497	32	engagement	engagement	NOUN
easat-7972	497	33	marketing	marketing	NOUN
easat-7972	497	34	,	,	PUNCT
easat-7972	497	35	"	"	PUNCT
easat-7972	497	36	journal	journal	NOUN
easat-7972	497	37	of	of	ADP
easat-7972	497	38	marketing	marketing	NOUN
easat-7972	497	39	,	,	PUNCT
easat-7972	497	40	vol	vol	NOUN
easat-7972	497	41	.	.	PROPN
easat-7972	497	42	83	83	NUM
easat-7972	497	43	,	,	PUNCT
easat-7972	497	44	no	no	INTJ
easat-7972	497	45	.	.	NOUN
easat-7972	497	46	6	6	NUM
easat-7972	497	47	,	,	PUNCT
easat-7972	497	48	pp	pp	ADJ
easat-7972	497	49	.	.	PUNCT
easat-7972	498	1	21	21	NUM
easat-7972	498	2	-	-	SYM
easat-7972	498	3	42	42	NUM
easat-7972	498	4	,	,	PUNCT
easat-7972	498	5	2019	2019	NUM
easat-7972	498	6	.	.	PUNCT
easat-7972	499	1	https://doi.org/10.1177/0022242919873903	https://doi.org/10.1177/0022242919873903	PROPN
easat-7972	500	1	[	[	X
easat-7972	500	2	40	40	NUM
easat-7972	500	3	]	]	PUNCT
easat-7972	500	4	k.	k.	PROPN
easat-7972	501	1	osei	osei	PROPN
easat-7972	501	2	-	-	PUNCT
easat-7972	501	3	frimpong	frimpong	PROPN
easat-7972	501	4	and	and	CCONJ
easat-7972	501	5	g.	g.	PROPN
easat-7972	501	6	mclean	mclean	PROPN
easat-7972	501	7	,	,	PUNCT
easat-7972	501	8	"	"	PUNCT
easat-7972	501	9	examining	examine	VERB
easat-7972	501	10	online	online	ADJ
easat-7972	501	11	social	social	ADJ
easat-7972	501	12	brand	brand	NOUN
easat-7972	501	13	engagement	engagement	NOUN
easat-7972	501	14	:	:	PUNCT
easat-7972	501	15	a	a	DET
easat-7972	501	16	social	social	ADJ
easat-7972	501	17	presence	presence	NOUN
easat-7972	501	18	theory	theory	NOUN
easat-7972	501	19	perspective	perspective	NOUN
easat-7972	501	20	,	,	PUNCT
easat-7972	501	21	"	"	PUNCT
easat-7972	501	22	technological	technological	ADJ
easat-7972	501	23	forecasting	forecasting	NOUN
easat-7972	501	24	and	and	CCONJ
easat-7972	501	25	social	social	ADJ
easat-7972	501	26	change	change	NOUN
easat-7972	501	27	,	,	PUNCT
easat-7972	501	28	vol	vol	NOUN
easat-7972	501	29	.	.	PROPN
easat-7972	501	30	128	128	NUM
easat-7972	501	31	,	,	PUNCT
easat-7972	501	32	pp	pp	ADJ
easat-7972	501	33	.	.	PUNCT
easat-7972	502	1	10	10	NUM
easat-7972	502	2	-	-	SYM
easat-7972	502	3	21	21	NUM
easat-7972	502	4	,	,	PUNCT
easat-7972	502	5	2018	2018	NUM
easat-7972	502	6	.	.	PUNCT
easat-7972	503	1	[	[	X
easat-7972	503	2	41	41	X
easat-7972	503	3	]	]	X
easat-7972	503	4	v.	v.	ADP
easat-7972	503	5	kulikovskaja	kulikovskaja	PROPN
easat-7972	503	6	,	,	PUNCT
easat-7972	503	7	m.	m.	PROPN
easat-7972	503	8	hubert	hubert	PROPN
easat-7972	503	9	,	,	PUNCT
easat-7972	503	10	k.	k.	PROPN
easat-7972	503	11	g.	g.	PROPN
easat-7972	503	12	grunert	grunert	PROPN
easat-7972	503	13	,	,	PUNCT
easat-7972	503	14	and	and	CCONJ
easat-7972	503	15	h.	h.	PROPN
easat-7972	503	16	zhao	zhao	PROPN
easat-7972	503	17	,	,	PUNCT
easat-7972	503	18	"	"	PUNCT
easat-7972	503	19	driving	drive	VERB
easat-7972	503	20	marketing	marketing	NOUN
easat-7972	503	21	outcomes	outcome	NOUN
easat-7972	503	22	through	through	ADP
easat-7972	503	23	social	social	ADJ
easat-7972	503	24	media	medium	NOUN
easat-7972	503	25	-	-	PUNCT
easat-7972	503	26	based	base	VERB
easat-7972	503	27	customer	customer	NOUN
easat-7972	503	28	engagement	engagement	NOUN
easat-7972	503	29	,	,	PUNCT
easat-7972	503	30	"	"	PUNCT
easat-7972	503	31	journal	journal	NOUN
easat-7972	503	32	of	of	ADP
easat-7972	503	33	retailing	retailing	NOUN
easat-7972	503	34	and	and	CCONJ
easat-7972	503	35	consumer	consumer	NOUN
easat-7972	503	36	services	service	NOUN
easat-7972	503	37	,	,	PUNCT
easat-7972	503	38	vol	vol	NOUN
easat-7972	503	39	.	.	PROPN
easat-7972	503	40	74	74	NUM
easat-7972	503	41	,	,	PUNCT
easat-7972	503	42	p.	p.	NOUN
easat-7972	503	43	103445	103445	NUM
easat-7972	503	44	,	,	PUNCT
easat-7972	503	45	2023	2023	NUM
easat-7972	503	46	.	.	PUNCT
easat-7972	504	1	[	[	X
easat-7972	504	2	42	42	NUM
easat-7972	504	3	]	]	X
easat-7972	504	4	e.	e.	PROPN
easat-7972	504	5	delgado	delgado	PROPN
easat-7972	504	6	-	-	PUNCT
easat-7972	504	7	ballester	ballester	NOUN
easat-7972	504	8	,	,	PUNCT
easat-7972	504	9	"	"	PUNCT
easat-7972	504	10	brand	brand	NOUN
easat-7972	504	11	trust	trust	NOUN
easat-7972	504	12	in	in	ADP
easat-7972	504	13	the	the	DET
easat-7972	504	14	context	context	NOUN
easat-7972	504	15	of	of	ADP
easat-7972	504	16	customer	customer	NOUN
easat-7972	504	17	loyalty	loyalty	NOUN
easat-7972	504	18	,	,	PUNCT
easat-7972	504	19	"	"	PUNCT
easat-7972	504	20	economic	economic	ADJ
easat-7972	504	21	computation	computation	NOUN
easat-7972	504	22	and	and	CCONJ
easat-7972	504	23	economic	economic	ADJ
easat-7972	504	24	cybernetics	cybernetic	NOUN
easat-7972	504	25	studies	study	NOUN
easat-7972	504	26	and	and	CCONJ
easat-7972	504	27	research	research	NOUN
easat-7972	504	28	,	,	PUNCT
easat-7972	504	29	vol	vol	NOUN
easat-7972	504	30	.	.	PROPN
easat-7972	505	1	50	50	NUM
easat-7972	505	2	,	,	PUNCT
easat-7972	505	3	no	no	INTJ
easat-7972	505	4	.	.	NOUN
easat-7972	505	5	1	1	NUM
easat-7972	505	6	,	,	PUNCT
easat-7972	505	7	pp	pp	ADJ
easat-7972	505	8	.	.	PUNCT
easat-7972	506	1	141–156	141–156	NUM
easat-7972	506	2	,	,	PUNCT
easat-7972	506	3	2016	2016	NUM
easat-7972	506	4	.	.	PUNCT
easat-7972	507	1	[	[	X
easat-7972	507	2	43	43	NUM
easat-7972	507	3	]	]	X
easat-7972	507	4	e.	e.	PROPN
easat-7972	507	5	a.	a.	PROPN
easat-7972	507	6	primaskara	primaskara	PROPN
easat-7972	507	7	,	,	PUNCT
easat-7972	507	8	r.	r.	PROPN
easat-7972	507	9	hurriyati	hurriyati	PROPN
easat-7972	507	10	,	,	PUNCT
easat-7972	507	11	h.	h.	PROPN
easat-7972	507	12	hendrayati	hendrayati	PROPN
easat-7972	507	13	,	,	PUNCT
easat-7972	507	14	and	and	CCONJ
easat-7972	507	15	t.	t.	PROPN
easat-7972	507	16	a.	a.	PROPN
easat-7972	507	17	l.	l.	PROPN
easat-7972	507	18	koeswandi	koeswandi	PROPN
easat-7972	507	19	,	,	PUNCT
easat-7972	507	20	"	"	PUNCT
easat-7972	507	21	the	the	DET
easat-7972	507	22	influence	influence	NOUN
easat-7972	507	23	of	of	ADP
easat-7972	507	24	social	social	ADJ
easat-7972	507	25	media	medium	NOUN
easat-7972	507	26	marketing	marketing	NOUN
easat-7972	507	27	on	on	ADP
easat-7972	507	28	brand	brand	PROPN
easat-7972	507	29	trust	trust	PROPN
easat-7972	507	30	of	of	ADP
easat-7972	507	31	indonesian	indonesian	ADJ
easat-7972	507	32	frozen	frozen	ADJ
easat-7972	507	33	food	food	NOUN
easat-7972	507	34	products	product	NOUN
easat-7972	507	35	during	during	ADP
easat-7972	507	36	covid-19	covid-19	PROPN
easat-7972	507	37	pandemic	pandemic	NOUN
easat-7972	507	38	,	,	PUNCT
easat-7972	507	39	"	"	PUNCT
easat-7972	507	40	presented	present	VERB
easat-7972	507	41	at	at	ADP
easat-7972	507	42	the	the	DET
easat-7972	507	43	5th	5th	ADJ
easat-7972	507	44	global	global	ADJ
easat-7972	507	45	conference	conference	NOUN
easat-7972	507	46	on	on	ADP
easat-7972	507	47	business	business	NOUN
easat-7972	507	48	,	,	PUNCT
easat-7972	507	49	management	management	NOUN
easat-7972	507	50	and	and	CCONJ
easat-7972	507	51	entrepreneurship	entrepreneurship	NOUN
easat-7972	507	52	(	(	PUNCT
easat-7972	507	53	gcbme	gcbme	NOUN
easat-7972	507	54	2020	2020	NUM
easat-7972	507	55	)	)	PUNCT
easat-7972	507	56	,	,	PUNCT
easat-7972	507	57	2021	2021	NUM
easat-7972	507	58	.	.	PUNCT
easat-7972	508	1	[	[	X
easat-7972	508	2	44	44	NUM
easat-7972	508	3	]	]	PUNCT
easat-7972	508	4	i.	i.	NOUN
easat-7972	508	5	khajuria	khajuria	PROPN
easat-7972	508	6	and	and	CCONJ
easat-7972	508	7	rachna	rachna	VERB
easat-7972	508	8	,	,	PUNCT
easat-7972	508	9	"	"	PUNCT
easat-7972	508	10	social	social	ADJ
easat-7972	508	11	media	medium	NOUN
easat-7972	508	12	marketing	marketing	NOUN
easat-7972	508	13	in	in	ADP
easat-7972	508	14	creating	create	VERB
easat-7972	508	15	brand	brand	NOUN
easat-7972	508	16	awareness	awareness	NOUN
easat-7972	508	17	and	and	CCONJ
easat-7972	508	18	brand	brand	NOUN
easat-7972	508	19	trust	trust	PROPN
easat-7972	508	20	,	,	PUNCT
easat-7972	508	21	"	"	PUNCT
easat-7972	508	22	manthan	manthan	PROPN
easat-7972	508	23	:	:	PUNCT
easat-7972	508	24	journal	journal	PROPN
easat-7972	508	25	of	of	ADP
easat-7972	508	26	commerce	commerce	PROPN
easat-7972	508	27	and	and	CCONJ
easat-7972	508	28	management	management	NOUN
easat-7972	508	29	,	,	PUNCT
easat-7972	508	30	vol	vol	NOUN
easat-7972	508	31	.	.	PROPN
easat-7972	508	32	1	1	NUM
easat-7972	508	33	,	,	PUNCT
easat-7972	508	34	pp	pp	ADJ
easat-7972	508	35	.	.	PUNCT
easat-7972	509	1	1–8	1–8	NUM
easat-7972	509	2	,	,	PUNCT
easat-7972	509	3	2019	2019	NUM
easat-7972	509	4	.	.	PUNCT
easat-7972	510	1	[	[	X
easat-7972	510	2	45	45	NUM
easat-7972	510	3	]	]	PUNCT
easat-7972	510	4	h.	h.	PROPN
easat-7972	510	5	a.	a.	PROPN
easat-7972	510	6	salhab	salhab	PROPN
easat-7972	510	7	,	,	PUNCT
easat-7972	510	8	a.	a.	PROPN
easat-7972	510	9	al	al	PROPN
easat-7972	510	10	-	-	PUNCT
easat-7972	510	11	amarneh	amarneh	PROPN
easat-7972	510	12	,	,	PUNCT
easat-7972	510	13	s.	s.	PROPN
easat-7972	510	14	m.	m.	PROPN
easat-7972	510	15	aljabaly	aljabaly	PROPN
easat-7972	510	16	,	,	PUNCT
easat-7972	510	17	m.	m.	NOUN
easat-7972	510	18	m.	m.	NOUN
easat-7972	510	19	al	al	PROPN
easat-7972	510	20	zoubi	zoubi	PROPN
easat-7972	510	21	,	,	PUNCT
easat-7972	510	22	and	and	CCONJ
easat-7972	510	23	m.	m.	PROPN
easat-7972	510	24	d.	d.	PROPN
easat-7972	510	25	othman	othman	PROPN
easat-7972	510	26	,	,	PUNCT
easat-7972	510	27	"	"	PUNCT
easat-7972	510	28	the	the	DET
easat-7972	510	29	impact	impact	NOUN
easat-7972	510	30	of	of	ADP
easat-7972	510	31	social	social	ADJ
easat-7972	510	32	media	medium	NOUN
easat-7972	510	33	marketing	marketing	NOUN
easat-7972	510	34	on	on	ADP
easat-7972	510	35	purchase	purchase	NOUN
easat-7972	510	36	intention	intention	NOUN
easat-7972	510	37	:	:	PUNCT
easat-7972	510	38	the	the	DET
easat-7972	510	39	mediating	mediate	VERB
easat-7972	510	40	role	role	NOUN
easat-7972	510	41	of	of	ADP
easat-7972	510	42	brand	brand	NOUN
easat-7972	510	43	trust	trust	NOUN
easat-7972	510	44	and	and	CCONJ
easat-7972	510	45	image	image	NOUN
easat-7972	510	46	,	,	PUNCT
easat-7972	510	47	"	"	PUNCT
easat-7972	510	48	international	international	ADJ
easat-7972	510	49	journal	journal	NOUN
easat-7972	510	50	of	of	ADP
easat-7972	510	51	data	data	PROPN
easat-7972	510	52	&	&	CCONJ
easat-7972	510	53	network	network	PROPN
easat-7972	510	54	science	science	PROPN
easat-7972	510	55	,	,	PUNCT
easat-7972	510	56	vol	vol	NOUN
easat-7972	510	57	.	.	PROPN
easat-7972	510	58	7	7	NUM
easat-7972	510	59	,	,	PUNCT
easat-7972	510	60	no	no	INTJ
easat-7972	510	61	.	.	NOUN
easat-7972	510	62	2	2	NUM
easat-7972	510	63	,	,	PUNCT
easat-7972	510	64	pp	pp	ADJ
easat-7972	510	65	.	.	PUNCT
easat-7972	511	1	591–600	591–600	NUM
easat-7972	511	2	,	,	PUNCT
easat-7972	511	3	2023	2023	NUM
easat-7972	511	4	.	.	PUNCT
easat-7972	512	1	[	[	X
easat-7972	512	2	46	46	NUM
easat-7972	512	3	]	]	PUNCT
easat-7972	512	4	s.	s.	PROPN
easat-7972	512	5	a.	a.	PROPN
easat-7972	512	6	mosavi	mosavi	PROPN
easat-7972	512	7	and	and	CCONJ
easat-7972	512	8	m.	m.	NOUN
easat-7972	512	9	kenarehfard	kenarehfard	NOUN
easat-7972	512	10	,	,	PUNCT
easat-7972	512	11	"	"	PUNCT
easat-7972	512	12	the	the	DET
easat-7972	512	13	impact	impact	NOUN
easat-7972	512	14	of	of	ADP
easat-7972	512	15	value	value	NOUN
easat-7972	512	16	creation	creation	NOUN
easat-7972	512	17	practices	practice	NOUN
easat-7972	512	18	on	on	ADP
easat-7972	512	19	brand	brand	NOUN
easat-7972	512	20	trust	trust	NOUN
easat-7972	512	21	and	and	CCONJ
easat-7972	512	22	loyalty	loyalty	NOUN
easat-7972	512	23	in	in	ADP
easat-7972	512	24	a	a	DET
easat-7972	512	25	samsung	samsung	PROPN
easat-7972	512	26	galaxy	galaxy	PROPN
easat-7972	512	27	online	online	PROPN
easat-7972	512	28	brand	brand	PROPN
easat-7972	512	29	community	community	NOUN
easat-7972	512	30	in	in	ADP
easat-7972	512	31	iran	iran	PROPN
easat-7972	512	32	,	,	PUNCT
easat-7972	512	33	"	"	PUNCT
easat-7972	512	34	international	international	ADJ
easat-7972	512	35	journal	journal	NOUN
easat-7972	512	36	of	of	ADP
easat-7972	512	37	mobile	mobile	ADJ
easat-7972	512	38	marketing	marketing	NOUN
easat-7972	512	39	,	,	PUNCT
easat-7972	512	40	vol	vol	NOUN
easat-7972	512	41	.	.	PROPN
easat-7972	512	42	8	8	NUM
easat-7972	512	43	,	,	PUNCT
easat-7972	512	44	no	no	INTJ
easat-7972	512	45	.	.	NOUN
easat-7972	512	46	2	2	NUM
easat-7972	512	47	,	,	PUNCT
easat-7972	512	48	pp	pp	ADJ
easat-7972	512	49	.	.	PUNCT
easat-7972	513	1	75	75	NUM
easat-7972	513	2	-	-	SYM
easat-7972	513	3	84	84	NUM
easat-7972	513	4	,	,	PUNCT
easat-7972	513	5	2013	2013	NUM
easat-7972	513	6	.	.	PUNCT
easat-7972	514	1	[	[	X
easat-7972	514	2	47	47	NUM
easat-7972	514	3	]	]	X
easat-7972	514	4	y.	y.	PROPN
easat-7972	514	5	takaya	takaya	PROPN
easat-7972	514	6	,	,	PUNCT
easat-7972	514	7	i.	i.	PROPN
easat-7972	514	8	ishikawa	ishikawa	PROPN
easat-7972	514	9	,	,	PUNCT
easat-7972	514	10	c.	c.	PROPN
easat-7972	514	11	kobayashi	kobayashi	PROPN
easat-7972	514	12	,	,	PUNCT
easat-7972	514	13	h.	h.	PROPN
easat-7972	514	14	endo	endo	PROPN
easat-7972	514	15	,	,	PUNCT
easat-7972	514	16	and	and	CCONJ
easat-7972	514	17	t.	t.	PROPN
easat-7972	514	18	ose	ose	PROPN
easat-7972	514	19	,	,	PUNCT
easat-7972	514	20	"	"	PUNCT
easat-7972	514	21	enhanced	enhance	VERB
easat-7972	514	22	meiyu‐baiu	meiyu‐baiu	NOUN
easat-7972	514	23	rainfall	rainfall	NOUN
easat-7972	514	24	in	in	ADP
easat-7972	514	25	early	early	ADJ
easat-7972	514	26	summer	summer	NOUN
easat-7972	514	27	2020	2020	NUM
easat-7972	514	28	:	:	PUNCT
easat-7972	514	29	aftermath	aftermath	NOUN
easat-7972	514	30	of	of	ADP
easat-7972	514	31	the	the	DET
easat-7972	514	32	2019	2019	NUM
easat-7972	514	33	super	super	ADJ
easat-7972	514	34	iod	iod	NOUN
easat-7972	514	35	event	event	NOUN
easat-7972	514	36	,	,	PUNCT
easat-7972	514	37	"	"	PUNCT
easat-7972	514	38	geophysical	geophysical	ADJ
easat-7972	514	39	research	research	NOUN
easat-7972	514	40	letters	letter	NOUN
easat-7972	514	41	,	,	PUNCT
easat-7972	514	42	vol	vol	NOUN
easat-7972	514	43	.	.	PROPN
easat-7972	515	1	47	47	NUM
easat-7972	515	2	,	,	PUNCT
easat-7972	515	3	no	no	INTJ
easat-7972	515	4	.	.	NOUN
easat-7972	515	5	22	22	NUM
easat-7972	515	6	,	,	PUNCT
easat-7972	515	7	p.	p.	NOUN
easat-7972	515	8	e2020gl090671	e2020gl090671	PROPN
easat-7972	515	9	,	,	PUNCT
easat-7972	515	10	2020	2020	NUM
easat-7972	515	11	.	.	PUNCT
easat-7972	516	1	[	[	X
easat-7972	516	2	48	48	NUM
easat-7972	516	3	]	]	PUNCT
easat-7972	516	4	h.	h.	PROPN
easat-7972	516	5	o.	o.	PROPN
easat-7972	516	6	elaydi	elaydi	PROPN
easat-7972	516	7	,	,	PUNCT
easat-7972	516	8	"	"	PUNCT
easat-7972	516	9	the	the	DET
easat-7972	516	10	effect	effect	NOUN
easat-7972	516	11	of	of	ADP
easat-7972	516	12	social	social	ADJ
easat-7972	516	13	media	medium	NOUN
easat-7972	516	14	marketing	marketing	NOUN
easat-7972	516	15	on	on	ADP
easat-7972	516	16	brand	brand	NOUN
easat-7972	516	17	awareness	awareness	NOUN
easat-7972	516	18	through	through	ADP
easat-7972	516	19	facebook	facebook	PROPN
easat-7972	516	20	:	:	PUNCT
easat-7972	516	21	an	an	DET
easat-7972	516	22	individual	individual	NOUN
easat-7972	516	23	-	-	PUNCT
easat-7972	516	24	based	base	VERB
easat-7972	516	25	perspective	perspective	NOUN
easat-7972	516	26	of	of	ADP
easat-7972	516	27	mobile	mobile	ADJ
easat-7972	516	28	services	service	NOUN
easat-7972	516	29	sector	sector	NOUN
easat-7972	516	30	in	in	ADP
easat-7972	516	31	egypt	egypt	PROPN
easat-7972	516	32	,	,	PUNCT
easat-7972	516	33	"	"	PUNCT
easat-7972	516	34	open	open	ADJ
easat-7972	516	35	access	access	NOUN
easat-7972	516	36	library	library	PROPN
easat-7972	516	37	journal	journal	NOUN
easat-7972	516	38	,	,	PUNCT
easat-7972	516	39	vol	vol	NOUN
easat-7972	516	40	.	.	PROPN
easat-7972	516	41	5	5	NUM
easat-7972	516	42	,	,	PUNCT
easat-7972	516	43	no	no	INTJ
easat-7972	516	44	.	.	NOUN
easat-7972	516	45	10	10	NUM
easat-7972	516	46	,	,	PUNCT
easat-7972	516	47	pp	pp	ADJ
easat-7972	516	48	.	.	PUNCT
easat-7972	517	1	1	1	NUM
easat-7972	517	2	-	-	SYM
easat-7972	517	3	5	5	NUM
easat-7972	517	4	,	,	PUNCT
easat-7972	517	5	2018	2018	NUM
easat-7972	517	6	.	.	PUNCT
easat-7972	518	1	https://doi.org/10.4236/oalib.1104915	https://doi.org/10.4236/oalib.1104915	PROPN
easat-7972	518	2	[	[	X
easat-7972	518	3	49	49	NUM
easat-7972	518	4	]	]	PUNCT
easat-7972	518	5	m.	m.	NOUN
easat-7972	518	6	naeem	naeem	PROPN
easat-7972	518	7	and	and	CCONJ
easat-7972	518	8	w.	w.	PROPN
easat-7972	518	9	ozuem	ozuem	PROPN
easat-7972	518	10	,	,	PUNCT
easat-7972	518	11	"	"	PUNCT
easat-7972	518	12	understanding	understand	VERB
easat-7972	518	13	the	the	DET
easat-7972	518	14	social	social	ADJ
easat-7972	518	15	consumer	consumer	NOUN
easat-7972	518	16	fashion	fashion	NOUN
easat-7972	518	17	brand	brand	NOUN
easat-7972	518	18	engagement	engagement	NOUN
easat-7972	518	19	journey	journey	NOUN
easat-7972	518	20	:	:	PUNCT
easat-7972	518	21	insights	insight	NOUN
easat-7972	518	22	about	about	ADP
easat-7972	518	23	reputed	reputed	ADJ
easat-7972	518	24	fashion	fashion	NOUN
easat-7972	518	25	brands	brand	NOUN
easat-7972	518	26	,	,	PUNCT
easat-7972	518	27	"	"	PUNCT
easat-7972	518	28	journal	journal	NOUN
easat-7972	518	29	of	of	ADP
easat-7972	518	30	brand	brand	PROPN
easat-7972	518	31	management	management	NOUN
easat-7972	518	32	,	,	PUNCT
easat-7972	518	33	vol	vol	NOUN
easat-7972	518	34	.	.	PROPN
easat-7972	518	35	28	28	NUM
easat-7972	518	36	,	,	PUNCT
easat-7972	518	37	no	no	INTJ
easat-7972	518	38	.	.	NOUN
easat-7972	518	39	5	5	NUM
easat-7972	518	40	,	,	PUNCT
easat-7972	518	41	pp	pp	ADJ
easat-7972	518	42	.	.	PUNCT
easat-7972	519	1	510	510	NUM
easat-7972	519	2	-	-	SYM
easat-7972	519	3	525	525	NUM
easat-7972	519	4	,	,	PUNCT
easat-7972	519	5	2021	2021	NUM
easat-7972	519	6	.	.	PUNCT
easat-7972	520	1	[	[	X
easat-7972	520	2	50	50	NUM
easat-7972	520	3	]	]	PUNCT
easat-7972	520	4	b.	b.	NOUN
easat-7972	520	5	rosadi	rosadi	PROPN
easat-7972	520	6	,	,	PUNCT
easat-7972	520	7	s.	s.	PROPN
easat-7972	520	8	z.	z.	PROPN
easat-7972	520	9	azhari	azhari	PROPN
easat-7972	520	10	,	,	PUNCT
easat-7972	520	11	and	and	CCONJ
easat-7972	520	12	j.	j.	PROPN
easat-7972	520	13	k.	k.	PROPN
easat-7972	520	14	saraswati	saraswati	PROPN
easat-7972	520	15	,	,	PUNCT
easat-7972	520	16	"	"	PUNCT
easat-7972	520	17	understanding	understand	VERB
easat-7972	520	18	the	the	DET
easat-7972	520	19	driver	driver	NOUN
easat-7972	520	20	of	of	ADP
easat-7972	520	21	customer	customer	NOUN
easat-7972	520	22	purchase	purchase	NOUN
easat-7972	520	23	decision	decision	NOUN
easat-7972	520	24	:	:	PUNCT
easat-7972	520	25	the	the	DET
easat-7972	520	26	role	role	NOUN
easat-7972	520	27	of	of	ADP
easat-7972	520	28	customer	customer	NOUN
easat-7972	520	29	engagement	engagement	NOUN
easat-7972	520	30	and	and	CCONJ
easat-7972	520	31	brand	brand	NOUN
easat-7972	520	32	attachment	attachment	NOUN
easat-7972	520	33	,	,	PUNCT
easat-7972	520	34	"	"	PUNCT
easat-7972	520	35	res	re	NOUN
easat-7972	520	36	militaris	militaris	NOUN
easat-7972	520	37	,	,	PUNCT
easat-7972	520	38	vol	vol	NOUN
easat-7972	520	39	.	.	PROPN
easat-7972	520	40	13	13	NUM
easat-7972	520	41	,	,	PUNCT
easat-7972	520	42	no	no	INTJ
easat-7972	520	43	.	.	NOUN
easat-7972	520	44	1	1	NUM
easat-7972	520	45	,	,	PUNCT
easat-7972	520	46	pp	pp	ADJ
easat-7972	520	47	.	.	PUNCT
easat-7972	521	1	1	1	NUM
easat-7972	521	2	-	-	SYM
easat-7972	521	3	9	9	NUM
easat-7972	521	4	,	,	PUNCT
easat-7972	521	5	2023	2023	NUM
easat-7972	521	6	.	.	PUNCT
easat-7972	522	1	[	[	X
easat-7972	522	2	51	51	NUM
easat-7972	522	3	]	]	X
easat-7972	522	4	e.	e.	PROPN
easat-7972	522	5	c.	c.	PROPN
easat-7972	522	6	malthouse	malthouse	PROPN
easat-7972	522	7	,	,	PUNCT
easat-7972	522	8	b.	b.	PROPN
easat-7972	522	9	j.	j.	PROPN
easat-7972	522	10	calder	calder	PROPN
easat-7972	522	11	,	,	PUNCT
easat-7972	522	12	s.	s.	PROPN
easat-7972	522	13	j.	j.	PROPN
easat-7972	522	14	kim	kim	PROPN
easat-7972	522	15	,	,	PUNCT
easat-7972	522	16	and	and	CCONJ
easat-7972	522	17	m.	m.	NOUN
easat-7972	522	18	vandenbosch	vandenbosch	PROPN
easat-7972	522	19	,	,	PUNCT
easat-7972	522	20	"	"	PUNCT
easat-7972	522	21	evidence	evidence	NOUN
easat-7972	522	22	that	that	SCONJ
easat-7972	522	23	user	user	NOUN
easat-7972	522	24	-	-	PUNCT
easat-7972	522	25	generated	generate	VERB
easat-7972	522	26	content	content	NOUN
easat-7972	522	27	that	that	PRON
easat-7972	522	28	produces	produce	VERB
easat-7972	522	29	engagement	engagement	NOUN
easat-7972	522	30	increases	increase	NOUN
easat-7972	522	31	purchase	purchase	NOUN
easat-7972	522	32	behaviours	behaviour	NOUN
easat-7972	522	33	,	,	PUNCT
easat-7972	522	34	"	"	PUNCT
easat-7972	522	35	journal	journal	NOUN
easat-7972	522	36	of	of	ADP
easat-7972	522	37	marketing	marketing	NOUN
easat-7972	522	38	management	management	NOUN
easat-7972	522	39	,	,	PUNCT
easat-7972	522	40	vol	vol	NOUN
easat-7972	522	41	.	.	PROPN
easat-7972	522	42	32	32	NUM
easat-7972	522	43	,	,	PUNCT
easat-7972	522	44	no	no	INTJ
easat-7972	522	45	.	.	NOUN
easat-7972	522	46	5	5	NUM
easat-7972	522	47	-	-	SYM
easat-7972	522	48	6	6	NUM
easat-7972	522	49	,	,	PUNCT
easat-7972	522	50	pp	pp	ADJ
easat-7972	522	51	.	.	PUNCT
easat-7972	523	1	427	427	NUM
easat-7972	523	2	-	-	SYM
easat-7972	523	3	444	444	NUM
easat-7972	523	4	,	,	PUNCT
easat-7972	523	5	2016	2016	NUM
easat-7972	523	6	.	.	PUNCT
easat-7972	524	1	https://doi.org/10.1080/0267257x.2016.1148066	https://doi.org/10.1080/0267257x.2016.1148066	VERB
easat-7972	525	1	[	[	X
easat-7972	525	2	52	52	NUM
easat-7972	525	3	]	]	X
easat-7972	525	4	n.	n.	PROPN
easat-7972	525	5	barhemmati	barhemmati	PROPN
easat-7972	525	6	and	and	CCONJ
easat-7972	525	7	a.	a.	PROPN
easat-7972	525	8	ahmad	ahmad	PROPN
easat-7972	525	9	,	,	PUNCT
easat-7972	525	10	"	"	PUNCT
easat-7972	525	11	effects	effect	NOUN
easat-7972	525	12	of	of	ADP
easat-7972	525	13	social	social	ADJ
easat-7972	525	14	network	network	NOUN
easat-7972	525	15	marketing	marketing	NOUN
easat-7972	525	16	(	(	PUNCT
easat-7972	525	17	snm	snm	PROPN
easat-7972	525	18	)	)	PUNCT
easat-7972	525	19	on	on	ADP
easat-7972	525	20	consumer	consumer	NOUN
easat-7972	525	21	purchase	purchase	NOUN
easat-7972	525	22	behavior	behavior	NOUN
easat-7972	525	23	through	through	ADP
easat-7972	525	24	customer	customer	NOUN
easat-7972	525	25	engagement	engagement	NOUN
easat-7972	525	26	,	,	PUNCT
easat-7972	525	27	"	"	PUNCT
easat-7972	525	28	journal	journal	NOUN
easat-7972	525	29	of	of	ADP
easat-7972	525	30	advanced	advanced	ADJ
easat-7972	525	31	management	management	NOUN
easat-7972	525	32	science	science	NOUN
easat-7972	525	33	,	,	PUNCT
easat-7972	525	34	vol	vol	NOUN
easat-7972	525	35	.	.	PROPN
easat-7972	526	1	3	3	NUM
easat-7972	526	2	,	,	PUNCT
easat-7972	526	3	no	no	INTJ
easat-7972	526	4	.	.	NOUN
easat-7972	526	5	4	4	NUM
easat-7972	526	6	,	,	PUNCT
easat-7972	526	7	pp	pp	ADJ
easat-7972	526	8	.	.	PUNCT
easat-7972	527	1	307–311	307–311	NUM
easat-7972	527	2	,	,	PUNCT
easat-7972	527	3	2015	2015	NUM
easat-7972	527	4	.	.	PUNCT
easat-7972	528	1	[	[	X
easat-7972	528	2	53	53	NUM
easat-7972	528	3	]	]	PUNCT
easat-7972	528	4	c.	c.	PROPN
easat-7972	528	5	prentice	prentice	PROPN
easat-7972	528	6	and	and	CCONJ
easat-7972	528	7	s.	s.	PROPN
easat-7972	528	8	m.	m.	PROPN
easat-7972	528	9	c.	c.	PROPN
easat-7972	528	10	loureiro	loureiro	PROPN
easat-7972	528	11	,	,	PUNCT
easat-7972	528	12	"	"	PUNCT
easat-7972	528	13	consumer	consumer	NOUN
easat-7972	528	14	-	-	PUNCT
easat-7972	528	15	based	base	VERB
easat-7972	528	16	approach	approach	NOUN
easat-7972	528	17	to	to	ADP
easat-7972	528	18	customer	customer	NOUN
easat-7972	528	19	engagement	engagement	NOUN
easat-7972	528	20	–	–	PUNCT
easat-7972	528	21	the	the	DET
easat-7972	528	22	case	case	NOUN
easat-7972	528	23	of	of	ADP
easat-7972	528	24	luxury	luxury	NOUN
easat-7972	528	25	brands	brand	NOUN
easat-7972	528	26	,	,	PUNCT
easat-7972	528	27	"	"	PUNCT
easat-7972	528	28	journal	journal	NOUN
easat-7972	528	29	of	of	ADP
easat-7972	528	30	retailing	retailing	NOUN
easat-7972	528	31	and	and	CCONJ
easat-7972	528	32	consumer	consumer	NOUN
easat-7972	528	33	services	service	NOUN
easat-7972	528	34	,	,	PUNCT
easat-7972	528	35	vol	vol	NOUN
easat-7972	528	36	.	.	PROPN
easat-7972	528	37	43	43	NUM
easat-7972	528	38	,	,	PUNCT
easat-7972	528	39	pp	pp	ADJ
easat-7972	528	40	.	.	PUNCT
easat-7972	529	1	325	325	NUM
easat-7972	529	2	-	-	SYM
easat-7972	529	3	332	332	NUM
easat-7972	529	4	,	,	PUNCT
easat-7972	529	5	2018	2018	NUM
easat-7972	529	6	.	.	PUNCT
easat-7972	530	1	[	[	X
easat-7972	530	2	54	54	NUM
easat-7972	530	3	]	]	X
easat-7972	530	4	c.	c.	PROPN
easat-7972	530	5	prentice	prentice	PROPN
easat-7972	530	6	,	,	PUNCT
easat-7972	530	7	x.	x.	PROPN
easat-7972	530	8	y.	y.	PROPN
easat-7972	530	9	han	han	PROPN
easat-7972	530	10	,	,	PUNCT
easat-7972	530	11	l.-l	l.-l	PROPN
easat-7972	530	12	.	.	PUNCT
easat-7972	531	1	hua	hua	PROPN
easat-7972	531	2	,	,	PUNCT
easat-7972	531	3	and	and	CCONJ
easat-7972	531	4	l.	l.	PROPN
easat-7972	531	5	hu	hu	PROPN
easat-7972	531	6	,	,	PUNCT
easat-7972	531	7	"	"	PUNCT
easat-7972	531	8	the	the	DET
easat-7972	531	9	influence	influence	NOUN
easat-7972	531	10	of	of	ADP
easat-7972	531	11	identity	identity	NOUN
easat-7972	531	12	-	-	PUNCT
easat-7972	531	13	driven	drive	VERB
easat-7972	531	14	customer	customer	NOUN
easat-7972	531	15	engagement	engagement	NOUN
easat-7972	531	16	on	on	ADP
easat-7972	531	17	purchase	purchase	NOUN
easat-7972	531	18	intention	intention	NOUN
easat-7972	531	19	,	,	PUNCT
easat-7972	531	20	"	"	PUNCT
easat-7972	531	21	journal	journal	NOUN
easat-7972	531	22	of	of	ADP
easat-7972	531	23	retailing	retailing	NOUN
easat-7972	531	24	and	and	CCONJ
easat-7972	531	25	consumer	consumer	NOUN
easat-7972	531	26	services	service	NOUN
easat-7972	531	27	,	,	PUNCT
easat-7972	531	28	vol	vol	NOUN
easat-7972	531	29	.	.	PROPN
easat-7972	532	1	47	47	NUM
easat-7972	532	2	,	,	PUNCT
easat-7972	532	3	pp	pp	ADJ
easat-7972	532	4	.	.	PUNCT
easat-7972	533	1	339	339	NUM
easat-7972	533	2	-	-	SYM
easat-7972	533	3	347	347	NUM
easat-7972	533	4	,	,	PUNCT
easat-7972	533	5	2019	2019	NUM
easat-7972	533	6	.	.	PUNCT
easat-7972	534	1	https://doi.org/10.1016/j.intmar.2020.04.004	https://doi.org/10.1016/j.intmar.2020.04.004	PROPN
easat-7972	534	2	https://doi.org/10.1080/0965254x.2015.1095222	https://doi.org/10.1080/0965254x.2015.1095222	PROPN
easat-7972	534	3	https://doi.org/10.1080/00913367.2017.1405751	https://doi.org/10.1080/00913367.2017.1405751	PROPN
easat-7972	534	4	https://doi.org/10.1177/0022242919873903	https://doi.org/10.1177/0022242919873903	PROPN
easat-7972	534	5	https://doi.org/10.4236/oalib.1104915	https://doi.org/10.4236/oalib.1104915	PROPN
easat-7972	534	6	https://doi.org/10.1080/0267257x.2016.1148066	https://doi.org/10.1080/0267257x.2016.1148066	PROPN
easat-7972	534	7	892	892	NUM
easat-7972	534	8	edelweiss	edelweiss	PROPN
easat-7972	534	9	applied	apply	VERB
easat-7972	534	10	science	science	NOUN
easat-7972	534	11	and	and	CCONJ
easat-7972	534	12	technology	technology	NOUN
easat-7972	534	13	issn	issn	PROPN
easat-7972	534	14	:	:	PUNCT
easat-7972	534	15	2576	2576	NUM
easat-7972	534	16	-	-	SYM
easat-7972	534	17	8484	8484	NUM
easat-7972	534	18	vol	vol	NOUN
easat-7972	534	19	.	.	PROPN
easat-7972	535	1	9	9	NUM
easat-7972	535	2	,	,	PUNCT
easat-7972	535	3	no	no	INTJ
easat-7972	535	4	.	.	NOUN
easat-7972	536	1	6	6	NUM
easat-7972	536	2	:	:	PUNCT
easat-7972	536	3	873	873	NUM
easat-7972	536	4	-	-	NUM
easat-7972	536	5	893	893	NUM
easat-7972	536	6	,	,	PUNCT
easat-7972	536	7	2025	2025	NUM
easat-7972	536	8	doi	doi	NOUN
easat-7972	536	9	:	:	PUNCT
easat-7972	536	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	536	11	©	©	PROPN
easat-7972	536	12	2025	2025	NUM
easat-7972	536	13	by	by	ADP
easat-7972	536	14	the	the	DET
easat-7972	536	15	authors	author	NOUN
easat-7972	536	16	;	;	PUNCT
easat-7972	536	17	licensee	licensee	PROPN
easat-7972	536	18	learning	learning	NOUN
easat-7972	536	19	gate	gate	NOUN
easat-7972	536	20	[	[	X
easat-7972	536	21	55	55	NUM
easat-7972	536	22	]	]	PUNCT
easat-7972	536	23	j.	j.	PROPN
easat-7972	536	24	k.	k.	PROPN
easat-7972	536	25	lee	lee	PROPN
easat-7972	536	26	,	,	PUNCT
easat-7972	536	27	s.	s.	PROPN
easat-7972	536	28	s.	s.	PROPN
easat-7972	536	29	hansen	hansen	PROPN
easat-7972	536	30	,	,	PUNCT
easat-7972	536	31	and	and	CCONJ
easat-7972	536	32	s.-y	s.-y	NOUN
easat-7972	536	33	.	.	PUNCT
easat-7972	537	1	lee	lee	PROPN
easat-7972	537	2	,	,	PUNCT
easat-7972	537	3	"	"	PUNCT
easat-7972	537	4	the	the	DET
easat-7972	537	5	effect	effect	NOUN
easat-7972	537	6	of	of	ADP
easat-7972	537	7	brand	brand	NOUN
easat-7972	537	8	personality	personality	NOUN
easat-7972	537	9	self	self	NOUN
easat-7972	537	10	-	-	PUNCT
easat-7972	537	11	congruity	congruity	NOUN
easat-7972	537	12	on	on	ADP
easat-7972	537	13	brand	brand	NOUN
easat-7972	537	14	engagement	engagement	NOUN
easat-7972	537	15	and	and	CCONJ
easat-7972	537	16	purchase	purchase	NOUN
easat-7972	537	17	intention	intention	NOUN
easat-7972	537	18	:	:	PUNCT
easat-7972	537	19	the	the	DET
easat-7972	537	20	moderating	moderate	VERB
easat-7972	537	21	role	role	NOUN
easat-7972	537	22	of	of	ADP
easat-7972	537	23	self	self	NOUN
easat-7972	537	24	-	-	PUNCT
easat-7972	537	25	esteem	esteem	NOUN
easat-7972	537	26	in	in	ADP
easat-7972	537	27	facebook	facebook	NOUN
easat-7972	537	28	,	,	PUNCT
easat-7972	537	29	"	"	PUNCT
easat-7972	537	30	current	current	ADJ
easat-7972	537	31	psychology	psychology	NOUN
easat-7972	537	32	,	,	PUNCT
easat-7972	537	33	vol	vol	NOUN
easat-7972	537	34	.	.	PROPN
easat-7972	537	35	39	39	NUM
easat-7972	537	36	,	,	PUNCT
easat-7972	537	37	pp	pp	ADJ
easat-7972	537	38	.	.	PUNCT
easat-7972	538	1	2116	2116	NUM
easat-7972	538	2	-	-	SYM
easat-7972	538	3	2128	2128	NUM
easat-7972	538	4	,	,	PUNCT
easat-7972	538	5	2020	2020	NUM
easat-7972	538	6	.	.	PUNCT
easat-7972	539	1	[	[	X
easat-7972	539	2	56	56	NUM
easat-7972	539	3	]	]	PUNCT
easat-7972	539	4	a.	a.	NOUN
easat-7972	539	5	amron	amron	PROPN
easat-7972	539	6	,	,	PUNCT
easat-7972	539	7	"	"	PUNCT
easat-7972	539	8	the	the	DET
easat-7972	539	9	influence	influence	NOUN
easat-7972	539	10	of	of	ADP
easat-7972	539	11	brand	brand	NOUN
easat-7972	539	12	image	image	NOUN
easat-7972	539	13	,	,	PUNCT
easat-7972	539	14	brand	brand	NOUN
easat-7972	539	15	trust	trust	PROPN
easat-7972	539	16	,	,	PUNCT
easat-7972	539	17	product	product	NOUN
easat-7972	539	18	quality	quality	NOUN
easat-7972	539	19	,	,	PUNCT
easat-7972	539	20	and	and	CCONJ
easat-7972	539	21	price	price	NOUN
easat-7972	539	22	on	on	ADP
easat-7972	539	23	the	the	DET
easat-7972	539	24	consumer	consumer	NOUN
easat-7972	539	25	’s	’s	PART
easat-7972	539	26	buying	buying	NOUN
easat-7972	539	27	decision	decision	NOUN
easat-7972	539	28	of	of	ADP
easat-7972	539	29	mpv	mpv	PROPN
easat-7972	539	30	cars	car	NOUN
easat-7972	539	31	,	,	PUNCT
easat-7972	539	32	"	"	PUNCT
easat-7972	539	33	european	european	ADJ
easat-7972	539	34	scientific	scientific	ADJ
easat-7972	539	35	journal	journal	NOUN
easat-7972	539	36	,	,	PUNCT
easat-7972	539	37	vol	vol	NOUN
easat-7972	539	38	.	.	PROPN
easat-7972	539	39	14	14	NUM
easat-7972	539	40	,	,	PUNCT
easat-7972	539	41	no	no	INTJ
easat-7972	539	42	.	.	NOUN
easat-7972	539	43	13	13	NUM
easat-7972	539	44	,	,	PUNCT
easat-7972	539	45	p.	p.	NOUN
easat-7972	539	46	228	228	NUM
easat-7972	539	47	,	,	PUNCT
easat-7972	539	48	2018	2018	NUM
easat-7972	539	49	.	.	PUNCT
easat-7972	540	1	https://doi.org/10.19044/esj.2018.v14n13p228	https://doi.org/10.19044/esj.2018.v14n13p228	PROPN
easat-7972	541	1	[	[	X
easat-7972	541	2	57	57	NUM
easat-7972	541	3	]	]	PUNCT
easat-7972	541	4	a.	a.	NOUN
easat-7972	541	5	ermawati	ermawati	PROPN
easat-7972	541	6	,	,	PUNCT
easat-7972	541	7	"	"	PUNCT
easat-7972	541	8	discriminant	discriminant	ADJ
easat-7972	541	9	validity	validity	NOUN
easat-7972	541	10	,	,	PUNCT
easat-7972	541	11	convergent	convergent	ADJ
easat-7972	541	12	validity	validity	NOUN
easat-7972	541	13	,	,	PUNCT
easat-7972	541	14	composite	composite	ADJ
easat-7972	541	15	realiability	realiability	NOUN
easat-7972	541	16	,	,	PUNCT
easat-7972	541	17	"	"	PUNCT
easat-7972	541	18	jurnal	jurnal	ADJ
easat-7972	541	19	agora	agora	PROPN
easat-7972	541	20	,	,	PUNCT
easat-7972	541	21	vol	vol	NOUN
easat-7972	541	22	.	.	PROPN
easat-7972	541	23	6	6	NUM
easat-7972	541	24	,	,	PUNCT
easat-7972	541	25	no	no	INTJ
easat-7972	541	26	.	.	NOUN
easat-7972	541	27	2	2	NUM
easat-7972	541	28	,	,	PUNCT
easat-7972	541	29	p.	p.	NOUN
easat-7972	541	30	287097	287097	NUM
easat-7972	541	31	,	,	PUNCT
easat-7972	541	32	2018	2018	NUM
easat-7972	541	33	.	.	PUNCT
easat-7972	542	1	[	[	X
easat-7972	542	2	58	58	NUM
easat-7972	542	3	]	]	X
easat-7972	542	4	f.	f.	PROPN
easat-7972	542	5	mahliza	mahliza	PROPN
easat-7972	542	6	,	,	PUNCT
easat-7972	542	7	l.	l.	PROPN
easat-7972	542	8	nugroho	nugroho	PROPN
easat-7972	542	9	,	,	PUNCT
easat-7972	542	10	and	and	CCONJ
easat-7972	542	11	y.	y.	PROPN
easat-7972	542	12	m.	m.	PROPN
easat-7972	542	13	putra	putra	PROPN
easat-7972	542	14	,	,	PUNCT
easat-7972	542	15	"	"	PUNCT
easat-7972	542	16	the	the	DET
easat-7972	542	17	effect	effect	NOUN
easat-7972	542	18	of	of	ADP
easat-7972	542	19	e	e	NOUN
easat-7972	542	20	-	-	NOUN
easat-7972	542	21	wom	wom	NOUN
easat-7972	542	22	,	,	PUNCT
easat-7972	542	23	brand	brand	NOUN
easat-7972	542	24	trust	trust	PROPN
easat-7972	542	25	,	,	PUNCT
easat-7972	542	26	and	and	CCONJ
easat-7972	542	27	brand	brand	NOUN
easat-7972	542	28	ambassador	ambassador	NOUN
easat-7972	542	29	on	on	ADP
easat-7972	542	30	purchase	purchase	NOUN
easat-7972	542	31	decisions	decision	NOUN
easat-7972	542	32	at	at	ADP
easat-7972	542	33	tokopedia	tokopedia	PROPN
easat-7972	542	34	online	online	PROPN
easat-7972	542	35	shopping	shopping	NOUN
easat-7972	542	36	site	site	NOUN
easat-7972	542	37	,	,	PUNCT
easat-7972	542	38	"	"	PUNCT
easat-7972	542	39	presented	present	VERB
easat-7972	542	40	at	at	ADP
easat-7972	542	41	the	the	DET
easat-7972	542	42	iop	iop	PROPN
easat-7972	542	43	conference	conference	PROPN
easat-7972	542	44	series	series	NOUN
easat-7972	542	45	:	:	PUNCT
easat-7972	542	46	materials	material	NOUN
easat-7972	542	47	science	science	NOUN
easat-7972	542	48	and	and	CCONJ
easat-7972	542	49	engineering	engineering	NOUN
easat-7972	542	50	,	,	PUNCT
easat-7972	542	51	2021	2021	NUM
easat-7972	542	52	.	.	PUNCT
easat-7972	543	1	[	[	X
easat-7972	543	2	59	59	NUM
easat-7972	543	3	]	]	PUNCT
easat-7972	543	4	p.	p.	NOUN
easat-7972	543	5	punyatoya	punyatoya	NOUN
easat-7972	543	6	,	,	PUNCT
easat-7972	543	7	"	"	PUNCT
easat-7972	543	8	effects	effect	NOUN
easat-7972	543	9	of	of	ADP
easat-7972	543	10	cognitive	cognitive	ADJ
easat-7972	543	11	and	and	CCONJ
easat-7972	543	12	affective	affective	ADJ
easat-7972	543	13	trust	trust	NOUN
easat-7972	543	14	on	on	ADP
easat-7972	543	15	online	online	ADJ
easat-7972	543	16	customer	customer	NOUN
easat-7972	543	17	behavior	behavior	NOUN
easat-7972	543	18	,	,	PUNCT
easat-7972	543	19	"	"	PUNCT
easat-7972	543	20	marketing	marketing	NOUN
easat-7972	543	21	intelligence	intelligence	NOUN
easat-7972	543	22	&	&	CCONJ
easat-7972	543	23	planning	planning	NOUN
easat-7972	543	24	,	,	PUNCT
easat-7972	543	25	vol	vol	NOUN
easat-7972	543	26	.	.	PROPN
easat-7972	544	1	37	37	NUM
easat-7972	544	2	,	,	PUNCT
easat-7972	544	3	no	no	INTJ
easat-7972	544	4	.	.	NOUN
easat-7972	544	5	1	1	NUM
easat-7972	544	6	,	,	PUNCT
easat-7972	544	7	pp	pp	ADJ
easat-7972	544	8	.	.	PUNCT
easat-7972	545	1	80	80	NUM
easat-7972	545	2	-	-	SYM
easat-7972	545	3	96	96	NUM
easat-7972	545	4	,	,	PUNCT
easat-7972	545	5	2018	2018	NUM
easat-7972	545	6	.	.	PUNCT
easat-7972	546	1	[	[	X
easat-7972	546	2	60	60	NUM
easat-7972	546	3	]	]	X
easat-7972	546	4	y.	y.	PROPN
easat-7972	546	5	b.	b.	PROPN
easat-7972	546	6	limbu	limbu	PROPN
easat-7972	546	7	,	,	PUNCT
easat-7972	546	8	m.	m.	NOUN
easat-7972	546	9	wolf	wolf	PROPN
easat-7972	546	10	,	,	PUNCT
easat-7972	546	11	and	and	CCONJ
easat-7972	546	12	d.	d.	PROPN
easat-7972	546	13	lunsford	lunsford	PROPN
easat-7972	546	14	,	,	PUNCT
easat-7972	546	15	"	"	PUNCT
easat-7972	546	16	perceived	perceive	VERB
easat-7972	546	17	ethics	ethic	NOUN
easat-7972	546	18	of	of	ADP
easat-7972	546	19	online	online	ADJ
easat-7972	546	20	retailers	retailer	NOUN
easat-7972	546	21	and	and	CCONJ
easat-7972	546	22	consumer	consumer	NOUN
easat-7972	546	23	behavioral	behavioral	ADJ
easat-7972	546	24	intentions	intention	NOUN
easat-7972	546	25	:	:	PUNCT
easat-7972	546	26	the	the	DET
easat-7972	546	27	mediating	mediate	VERB
easat-7972	546	28	roles	role	NOUN
easat-7972	546	29	of	of	ADP
easat-7972	546	30	trust	trust	NOUN
easat-7972	546	31	and	and	CCONJ
easat-7972	546	32	attitude	attitude	NOUN
easat-7972	546	33	,	,	PUNCT
easat-7972	546	34	"	"	PUNCT
easat-7972	546	35	journal	journal	NOUN
easat-7972	546	36	of	of	ADP
easat-7972	546	37	research	research	NOUN
easat-7972	546	38	in	in	ADP
easat-7972	546	39	interactive	interactive	ADJ
easat-7972	546	40	marketing	marketing	NOUN
easat-7972	546	41	,	,	PUNCT
easat-7972	546	42	vol	vol	NOUN
easat-7972	546	43	.	.	PROPN
easat-7972	546	44	6	6	NUM
easat-7972	546	45	,	,	PUNCT
easat-7972	546	46	no	no	INTJ
easat-7972	546	47	.	.	NOUN
easat-7972	546	48	2	2	NUM
easat-7972	546	49	,	,	PUNCT
easat-7972	546	50	pp	pp	ADJ
easat-7972	546	51	.	.	PUNCT
easat-7972	547	1	133	133	NUM
easat-7972	547	2	-	-	SYM
easat-7972	547	3	154	154	NUM
easat-7972	547	4	,	,	PUNCT
easat-7972	547	5	2012	2012	NUM
easat-7972	547	6	.	.	PUNCT
easat-7972	548	1	https://doi.org/10.1108/17505931211265435	https://doi.org/10.1108/17505931211265435	X
easat-7972	549	1	[	[	X
easat-7972	549	2	61	61	NUM
easat-7972	549	3	]	]	X
easat-7972	549	4	d.	d.	PROPN
easat-7972	549	5	kumar	kumar	PROPN
easat-7972	549	6	et	et	PROPN
easat-7972	549	7	al	al	PROPN
easat-7972	549	8	.	.	PROPN
easat-7972	549	9	,	,	PUNCT
easat-7972	549	10	"	"	PUNCT
easat-7972	549	11	outcomes	outcome	NOUN
easat-7972	549	12	from	from	ADP
easat-7972	549	13	pandemic	pandemic	ADJ
easat-7972	549	14	influenza	influenza	NOUN
easat-7972	549	15	a	a	DET
easat-7972	549	16	h1n1	h1n1	NOUN
easat-7972	549	17	infection	infection	NOUN
easat-7972	549	18	in	in	ADP
easat-7972	549	19	recipients	recipient	NOUN
easat-7972	549	20	of	of	ADP
easat-7972	549	21	solid	solid	ADJ
easat-7972	549	22	-	-	PUNCT
easat-7972	549	23	organ	organ	NOUN
easat-7972	549	24	transplants	transplant	NOUN
easat-7972	549	25	:	:	PUNCT
easat-7972	549	26	a	a	DET
easat-7972	549	27	multicentre	multicentre	NOUN
easat-7972	549	28	cohort	cohort	NOUN
easat-7972	549	29	study	study	NOUN
easat-7972	549	30	,	,	PUNCT
easat-7972	549	31	"	"	PUNCT
easat-7972	549	32	the	the	DET
easat-7972	549	33	lancet	lancet	ADJ
easat-7972	549	34	infectious	infectious	ADJ
easat-7972	549	35	diseases	disease	NOUN
easat-7972	549	36	,	,	PUNCT
easat-7972	549	37	vol	vol	NOUN
easat-7972	549	38	.	.	PROPN
easat-7972	549	39	10	10	NUM
easat-7972	549	40	,	,	PUNCT
easat-7972	549	41	no	no	INTJ
easat-7972	549	42	.	.	NOUN
easat-7972	549	43	8	8	NUM
easat-7972	549	44	,	,	PUNCT
easat-7972	549	45	pp	pp	ADJ
easat-7972	549	46	.	.	PUNCT
easat-7972	549	47	521	521	NUM
easat-7972	549	48	-	-	SYM
easat-7972	549	49	526	526	NUM
easat-7972	549	50	,	,	PUNCT
easat-7972	549	51	2010	2010	NUM
easat-7972	549	52	.	.	PUNCT
easat-7972	550	1	[	[	X
easat-7972	550	2	62	62	NUM
easat-7972	550	3	]	]	SYM
easat-7972	550	4	elfira	elfira	PROPN
easat-7972	550	5	and	and	CCONJ
easat-7972	550	6	h.	h.	PROPN
easat-7972	550	7	budiono	budiono	PROPN
easat-7972	550	8	,	,	PUNCT
easat-7972	550	9	"	"	PUNCT
easat-7972	550	10	the	the	DET
easat-7972	550	11	influence	influence	NOUN
easat-7972	550	12	of	of	ADP
easat-7972	550	13	customer	customer	NOUN
easat-7972	550	14	brand	brand	NOUN
easat-7972	550	15	engagement	engagement	NOUN
easat-7972	550	16	on	on	ADP
easat-7972	550	17	brand	brand	NOUN
easat-7972	550	18	loyalty	loyalty	NOUN
easat-7972	550	19	with	with	ADP
easat-7972	550	20	brand	brand	NOUN
easat-7972	550	21	trust	trust	NOUN
easat-7972	550	22	as	as	ADP
easat-7972	550	23	a	a	DET
easat-7972	550	24	mediating	mediate	VERB
easat-7972	550	25	variable	variable	NOUN
easat-7972	550	26	for	for	ADP
easat-7972	550	27	super	super	ADJ
easat-7972	550	28	air	air	NOUN
easat-7972	550	29	jet	jet	NOUN
easat-7972	550	30	airline	airline	NOUN
easat-7972	550	31	passengers	passenger	NOUN
easat-7972	550	32	,	,	PUNCT
easat-7972	550	33	"	"	PUNCT
easat-7972	550	34	journal	journal	NOUN
easat-7972	550	35	of	of	ADP
easat-7972	550	36	management	management	NOUN
easat-7972	550	37	and	and	CCONJ
easat-7972	550	38	entrepreneurship	entrepreneurship	NOUN
easat-7972	550	39	,	,	PUNCT
easat-7972	550	40	vol	vol	NOUN
easat-7972	550	41	.	.	PROPN
easat-7972	550	42	5	5	NUM
easat-7972	550	43	,	,	PUNCT
easat-7972	550	44	no	no	INTJ
easat-7972	550	45	.	.	NOUN
easat-7972	550	46	4	4	NUM
easat-7972	550	47	,	,	PUNCT
easat-7972	550	48	pp	pp	ADJ
easat-7972	550	49	.	.	PUNCT
easat-7972	551	1	927–934	927–934	NUM
easat-7972	551	2	,	,	PUNCT
easat-7972	551	3	2023	2023	NUM
easat-7972	551	4	.	.	PUNCT
easat-7972	552	1	[	[	X
easat-7972	552	2	63	63	NUM
easat-7972	552	3	]	]	PUNCT
easat-7972	552	4	e.	e.	PROPN
easat-7972	552	5	r.	r.	PROPN
easat-7972	552	6	sujana	sujana	PROPN
easat-7972	552	7	and	and	CCONJ
easat-7972	552	8	d.	d.	PROPN
easat-7972	552	9	k.	k.	PROPN
easat-7972	552	10	sari	sari	PROPN
easat-7972	552	11	,	,	PUNCT
easat-7972	552	12	"	"	PUNCT
easat-7972	552	13	the	the	DET
easat-7972	552	14	influence	influence	NOUN
easat-7972	552	15	of	of	ADP
easat-7972	552	16	brand	brand	NOUN
easat-7972	552	17	experience	experience	NOUN
easat-7972	552	18	and	and	CCONJ
easat-7972	552	19	brand	brand	NOUN
easat-7972	552	20	engagement	engagement	NOUN
easat-7972	552	21	on	on	ADP
easat-7972	552	22	brand	brand	NOUN
easat-7972	552	23	loyalty	loyalty	NOUN
easat-7972	552	24	with	with	ADP
easat-7972	552	25	brand	brand	NOUN
easat-7972	552	26	trust	trust	NOUN
easat-7972	552	27	as	as	ADP
easat-7972	552	28	a	a	DET
easat-7972	552	29	mediating	mediate	VERB
easat-7972	552	30	variable	variable	NOUN
easat-7972	552	31	,	,	PUNCT
easat-7972	552	32	"	"	PUNCT
easat-7972	552	33	jurnal	jurnal	ADJ
easat-7972	552	34	informatika	informatika	PROPN
easat-7972	552	35	ekonomi	ekonomi	PROPN
easat-7972	552	36	bisnis	bisnis	PROPN
easat-7972	552	37	,	,	PUNCT
easat-7972	552	38	pp	pp	X
easat-7972	552	39	.	.	PUNCT
easat-7972	553	1	554	554	NUM
easat-7972	553	2	-	-	SYM
easat-7972	553	3	558	558	NUM
easat-7972	553	4	,	,	PUNCT
easat-7972	553	5	2023	2023	NUM
easat-7972	553	6	.	.	PUNCT
easat-7972	554	1	[	[	X
easat-7972	554	2	64	64	NUM
easat-7972	554	3	]	]	PUNCT
easat-7972	554	4	m.	m.	NOUN
easat-7972	554	5	s.	s.	PROPN
easat-7972	554	6	sohail	sohail	PROPN
easat-7972	554	7	,	,	PUNCT
easat-7972	554	8	m.	m.	PROPN
easat-7972	554	9	hasan	hasan	PROPN
easat-7972	554	10	,	,	PUNCT
easat-7972	554	11	and	and	CCONJ
easat-7972	554	12	a.	a.	PROPN
easat-7972	554	13	f.	f.	PROPN
easat-7972	554	14	sohail	sohail	PROPN
easat-7972	554	15	,	,	PUNCT
easat-7972	554	16	"	"	PUNCT
easat-7972	554	17	the	the	DET
easat-7972	554	18	impact	impact	NOUN
easat-7972	554	19	of	of	ADP
easat-7972	554	20	social	social	ADJ
easat-7972	554	21	media	medium	NOUN
easat-7972	554	22	marketing	marketing	NOUN
easat-7972	554	23	on	on	ADP
easat-7972	554	24	brand	brand	NOUN
easat-7972	554	25	trust	trust	PROPN
easat-7972	554	26	and	and	CCONJ
easat-7972	554	27	brand	brand	NOUN
easat-7972	554	28	loyalty	loyalty	NOUN
easat-7972	554	29	:	:	PUNCT
easat-7972	554	30	an	an	DET
easat-7972	554	31	arab	arab	ADJ
easat-7972	554	32	perspective	perspective	NOUN
easat-7972	554	33	,	,	PUNCT
easat-7972	554	34	"	"	PUNCT
easat-7972	554	35	international	international	ADJ
easat-7972	554	36	journal	journal	NOUN
easat-7972	554	37	of	of	ADP
easat-7972	554	38	online	online	ADJ
easat-7972	554	39	marketing	marketing	NOUN
easat-7972	554	40	,	,	PUNCT
easat-7972	554	41	vol	vol	NOUN
easat-7972	554	42	.	.	PROPN
easat-7972	554	43	10	10	NUM
easat-7972	554	44	,	,	PUNCT
easat-7972	554	45	no	no	INTJ
easat-7972	554	46	.	.	NOUN
easat-7972	554	47	1	1	NUM
easat-7972	554	48	,	,	PUNCT
easat-7972	554	49	pp	pp	ADJ
easat-7972	554	50	.	.	PUNCT
easat-7972	554	51	15	15	NUM
easat-7972	554	52	-	-	SYM
easat-7972	554	53	31	31	NUM
easat-7972	554	54	,	,	PUNCT
easat-7972	554	55	2020	2020	NUM
easat-7972	554	56	.	.	PUNCT
easat-7972	555	1	[	[	X
easat-7972	555	2	65	65	NUM
easat-7972	555	3	]	]	X
easat-7972	555	4	a.	a.	NOUN
easat-7972	555	5	chairunnisa	chairunnisa	NOUN
easat-7972	555	6	and	and	CCONJ
easat-7972	555	7	e.	e.	PROPN
easat-7972	555	8	ruswanti	ruswanti	PROPN
easat-7972	555	9	,	,	PUNCT
easat-7972	555	10	"	"	PUNCT
easat-7972	555	11	the	the	DET
easat-7972	555	12	impact	impact	NOUN
easat-7972	555	13	of	of	ADP
easat-7972	555	14	customer	customer	NOUN
easat-7972	555	15	engagement	engagement	NOUN
easat-7972	555	16	on	on	ADP
easat-7972	555	17	brand	brand	NOUN
easat-7972	555	18	loyalty	loyalty	NOUN
easat-7972	555	19	:	:	PUNCT
easat-7972	555	20	the	the	DET
easat-7972	555	21	mediation	mediation	NOUN
easat-7972	555	22	roles	role	NOUN
easat-7972	555	23	of	of	ADP
easat-7972	555	24	brand	brand	NOUN
easat-7972	555	25	attachment	attachment	NOUN
easat-7972	555	26	and	and	CCONJ
easat-7972	555	27	customer	customer	NOUN
easat-7972	555	28	trust	trust	NOUN
easat-7972	555	29	,	,	PUNCT
easat-7972	555	30	"	"	PUNCT
easat-7972	555	31	jurnal	jurnal	PROPN
easat-7972	555	32	multidisiplin	multidisiplin	PROPN
easat-7972	555	33	madani	madani	PROPN
easat-7972	555	34	,	,	PUNCT
easat-7972	555	35	vol	vol	NOUN
easat-7972	555	36	.	.	PROPN
easat-7972	555	37	3	3	NUM
easat-7972	555	38	,	,	PUNCT
easat-7972	555	39	no	no	INTJ
easat-7972	555	40	.	.	NOUN
easat-7972	555	41	4	4	NUM
easat-7972	555	42	,	,	PUNCT
easat-7972	555	43	pp	pp	ADJ
easat-7972	555	44	.	.	PUNCT
easat-7972	556	1	789	789	NUM
easat-7972	556	2	-	-	SYM
easat-7972	556	3	801	801	NUM
easat-7972	556	4	,	,	PUNCT
easat-7972	556	5	2023	2023	NUM
easat-7972	556	6	.	.	PUNCT
easat-7972	557	1	[	[	X
easat-7972	557	2	66	66	NUM
easat-7972	557	3	]	]	X
easat-7972	557	4	d.	d.	PROPN
easat-7972	557	5	aditya	aditya	PROPN
easat-7972	557	6	and	and	CCONJ
easat-7972	557	7	a.	a.	NOUN
easat-7972	557	8	a.	a.	NOUN
easat-7972	557	9	setyawan	setyawan	NOUN
easat-7972	557	10	,	,	PUNCT
easat-7972	557	11	"	"	PUNCT
easat-7972	557	12	the	the	DET
easat-7972	557	13	role	role	NOUN
easat-7972	557	14	of	of	ADP
easat-7972	557	15	brand	brand	NOUN
easat-7972	557	16	communities	community	NOUN
easat-7972	557	17	and	and	CCONJ
easat-7972	557	18	community	community	NOUN
easat-7972	557	19	engagement	engagement	NOUN
easat-7972	557	20	in	in	ADP
easat-7972	557	21	building	build	VERB
easat-7972	557	22	brand	brand	NOUN
easat-7972	557	23	trust	trust	NOUN
easat-7972	557	24	in	in	ADP
easat-7972	557	25	social	social	ADJ
easat-7972	557	26	media	medium	NOUN
easat-7972	557	27	,	,	PUNCT
easat-7972	557	28	"	"	PUNCT
easat-7972	557	29	komitmen	komitman	NOUN
easat-7972	557	30	:	:	PUNCT
easat-7972	557	31	jurnal	jurnal	ADJ
easat-7972	557	32	ilmiah	ilmiah	PROPN
easat-7972	557	33	manajemen	manajeman	NOUN
easat-7972	557	34	,	,	PUNCT
easat-7972	557	35	vol	vol	NOUN
easat-7972	557	36	.	.	PROPN
easat-7972	557	37	4	4	NUM
easat-7972	557	38	,	,	PUNCT
easat-7972	557	39	no	no	INTJ
easat-7972	557	40	.	.	NOUN
easat-7972	557	41	2	2	NUM
easat-7972	557	42	,	,	PUNCT
easat-7972	557	43	pp	pp	ADJ
easat-7972	557	44	.	.	PUNCT
easat-7972	558	1	125	125	NUM
easat-7972	558	2	-	-	SYM
easat-7972	558	3	136	136	NUM
easat-7972	558	4	,	,	PUNCT
easat-7972	558	5	2023	2023	NUM
easat-7972	558	6	.	.	PUNCT
easat-7972	559	1	[	[	X
easat-7972	559	2	67	67	NUM
easat-7972	559	3	]	]	X
easat-7972	559	4	m.	m.	NOUN
easat-7972	559	5	tuti	tuti	PROPN
easat-7972	559	6	and	and	CCONJ
easat-7972	559	7	v.	v.	ADP
easat-7972	559	8	sulistia	sulistia	PROPN
easat-7972	559	9	,	,	PUNCT
easat-7972	559	10	"	"	PUNCT
easat-7972	559	11	the	the	DET
easat-7972	559	12	customer	customer	NOUN
easat-7972	559	13	engagement	engagement	NOUN
easat-7972	559	14	effect	effect	NOUN
easat-7972	559	15	on	on	ADP
easat-7972	559	16	customer	customer	NOUN
easat-7972	559	17	satisfaction	satisfaction	NOUN
easat-7972	559	18	and	and	CCONJ
easat-7972	559	19	brand	brand	NOUN
easat-7972	559	20	trust	trust	NOUN
easat-7972	559	21	and	and	CCONJ
easat-7972	559	22	its	its	PRON
easat-7972	559	23	impact	impact	NOUN
easat-7972	559	24	on	on	ADP
easat-7972	559	25	brand	brand	NOUN
easat-7972	559	26	loyalty	loyalty	NOUN
easat-7972	559	27	,	,	PUNCT
easat-7972	559	28	"	"	PUNCT
easat-7972	559	29	jurnal	jurnal	ADJ
easat-7972	559	30	manajemen	manajeman	NOUN
easat-7972	559	31	bisnis	bisnis	PROPN
easat-7972	559	32	,	,	PUNCT
easat-7972	559	33	vol	vol	NOUN
easat-7972	559	34	.	.	PROPN
easat-7972	559	35	13	13	NUM
easat-7972	559	36	,	,	PUNCT
easat-7972	559	37	no	no	INTJ
easat-7972	559	38	.	.	NOUN
easat-7972	559	39	1	1	NUM
easat-7972	559	40	,	,	PUNCT
easat-7972	559	41	pp	pp	ADJ
easat-7972	559	42	.	.	PUNCT
easat-7972	560	1	1	1	NUM
easat-7972	560	2	-	-	SYM
easat-7972	560	3	15	15	NUM
easat-7972	560	4	,	,	PUNCT
easat-7972	560	5	2022	2022	NUM
easat-7972	560	6	.	.	PUNCT
easat-7972	561	1	[	[	X
easat-7972	561	2	68	68	NUM
easat-7972	561	3	]	]	PUNCT
easat-7972	561	4	t.	t.	PROPN
easat-7972	561	5	samarah	samarah	PROPN
easat-7972	561	6	,	,	PUNCT
easat-7972	561	7	p.	p.	PROPN
easat-7972	561	8	bayram	bayram	PROPN
easat-7972	561	9	,	,	PUNCT
easat-7972	561	10	h.	h.	PROPN
easat-7972	561	11	y.	y.	PROPN
easat-7972	561	12	aljuhmani	aljuhmani	PROPN
easat-7972	561	13	,	,	PUNCT
easat-7972	561	14	and	and	CCONJ
easat-7972	561	15	h.	h.	PROPN
easat-7972	561	16	elrehail	elrehail	PROPN
easat-7972	561	17	,	,	PUNCT
easat-7972	561	18	"	"	PUNCT
easat-7972	561	19	the	the	DET
easat-7972	561	20	role	role	NOUN
easat-7972	561	21	of	of	ADP
easat-7972	561	22	brand	brand	NOUN
easat-7972	561	23	interactivity	interactivity	NOUN
easat-7972	561	24	and	and	CCONJ
easat-7972	561	25	involvement	involvement	NOUN
easat-7972	561	26	in	in	ADP
easat-7972	561	27	driving	drive	VERB
easat-7972	561	28	social	social	ADJ
easat-7972	561	29	media	medium	NOUN
easat-7972	561	30	consumer	consumer	NOUN
easat-7972	561	31	brand	brand	NOUN
easat-7972	561	32	engagement	engagement	NOUN
easat-7972	561	33	and	and	CCONJ
easat-7972	561	34	brand	brand	NOUN
easat-7972	561	35	loyalty	loyalty	NOUN
easat-7972	561	36	:	:	PUNCT
easat-7972	561	37	the	the	DET
easat-7972	561	38	mediating	mediate	VERB
easat-7972	561	39	effect	effect	NOUN
easat-7972	561	40	of	of	ADP
easat-7972	561	41	brand	brand	PROPN
easat-7972	561	42	trust	trust	PROPN
easat-7972	561	43	,	,	PUNCT
easat-7972	561	44	"	"	PUNCT
easat-7972	561	45	journal	journal	NOUN
easat-7972	561	46	of	of	ADP
easat-7972	561	47	research	research	NOUN
easat-7972	561	48	in	in	ADP
easat-7972	561	49	interactive	interactive	ADJ
easat-7972	561	50	marketing	marketing	NOUN
easat-7972	561	51	,	,	PUNCT
easat-7972	561	52	vol	vol	NOUN
easat-7972	561	53	.	.	PROPN
easat-7972	561	54	16	16	NUM
easat-7972	561	55	,	,	PUNCT
easat-7972	561	56	no	no	INTJ
easat-7972	561	57	.	.	NOUN
easat-7972	561	58	4	4	NUM
easat-7972	561	59	,	,	PUNCT
easat-7972	561	60	pp	pp	ADJ
easat-7972	561	61	.	.	PUNCT
easat-7972	561	62	648	648	NUM
easat-7972	561	63	-	-	SYM
easat-7972	561	64	664	664	NUM
easat-7972	561	65	,	,	PUNCT
easat-7972	561	66	2022	2022	NUM
easat-7972	561	67	.	.	PUNCT
easat-7972	562	1	[	[	X
easat-7972	562	2	69	69	NUM
easat-7972	562	3	]	]	X
easat-7972	562	4	f.	f.	PROPN
easat-7972	562	5	c.	c.	PROPN
easat-7972	562	6	cahyadi	cahyadi	PROPN
easat-7972	562	7	and	and	CCONJ
easat-7972	562	8	h.	h.	PROPN
easat-7972	562	9	k.	k.	PROPN
easat-7972	562	10	tunjungsari	tunjungsari	PROPN
easat-7972	562	11	,	,	PUNCT
easat-7972	562	12	"	"	PUNCT
easat-7972	562	13	the	the	DET
easat-7972	562	14	influence	influence	NOUN
easat-7972	562	15	of	of	ADP
easat-7972	562	16	brand	brand	NOUN
easat-7972	562	17	interactivity	interactivity	NOUN
easat-7972	562	18	,	,	PUNCT
easat-7972	562	19	involvement	involvement	NOUN
easat-7972	562	20	,	,	PUNCT
easat-7972	562	21	social	social	ADJ
easat-7972	562	22	media	medium	NOUN
easat-7972	562	23	cbe	cbe	PROPN
easat-7972	562	24	on	on	ADP
easat-7972	562	25	loyalty	loyalty	NOUN
easat-7972	562	26	:	:	PUNCT
easat-7972	562	27	trust	trust	NOUN
easat-7972	562	28	as	as	ADP
easat-7972	562	29	a	a	DET
easat-7972	562	30	mediation	mediation	NOUN
easat-7972	562	31	variable	variable	NOUN
easat-7972	562	32	,	,	PUNCT
easat-7972	562	33	"	"	PUNCT
easat-7972	562	34	international	international	ADJ
easat-7972	562	35	journal	journal	NOUN
easat-7972	562	36	of	of	ADP
easat-7972	562	37	application	application	NOUN
easat-7972	562	38	on	on	ADP
easat-7972	562	39	economics	economic	NOUN
easat-7972	562	40	and	and	CCONJ
easat-7972	562	41	business	business	NOUN
easat-7972	562	42	,	,	PUNCT
easat-7972	562	43	vol	vol	NOUN
easat-7972	562	44	.	.	PROPN
easat-7972	562	45	1	1	NUM
easat-7972	562	46	,	,	PUNCT
easat-7972	562	47	no	no	INTJ
easat-7972	562	48	.	.	NOUN
easat-7972	562	49	3	3	NUM
easat-7972	562	50	,	,	PUNCT
easat-7972	562	51	pp	pp	ADJ
easat-7972	562	52	.	.	PUNCT
easat-7972	562	53	1749	1749	NUM
easat-7972	562	54	-	-	SYM
easat-7972	562	55	1757	1757	NUM
easat-7972	562	56	,	,	PUNCT
easat-7972	562	57	2023	2023	NUM
easat-7972	562	58	.	.	PUNCT
easat-7972	563	1	[	[	X
easat-7972	563	2	70	70	NUM
easat-7972	563	3	]	]	PUNCT
easat-7972	563	4	s.	s.	PROPN
easat-7972	563	5	k.	k.	PROPN
easat-7972	563	6	s.	s.	PROPN
easat-7972	563	7	sharma	sharma	PROPN
easat-7972	563	8	and	and	CCONJ
easat-7972	563	9	menka	menka	PROPN
easat-7972	563	10	,	,	PUNCT
easat-7972	563	11	"	"	PUNCT
easat-7972	563	12	influence	influence	NOUN
easat-7972	563	13	of	of	ADP
easat-7972	563	14	social	social	ADJ
easat-7972	563	15	media	medium	NOUN
easat-7972	563	16	strategies	strategy	NOUN
easat-7972	563	17	on	on	ADP
easat-7972	563	18	consumer	consumer	NOUN
easat-7972	563	19	decisionmaking	decisionmaking	NOUN
easat-7972	563	20	process	process	NOUN
easat-7972	563	21	:	:	PUNCT
easat-7972	563	22	a	a	DET
easat-7972	563	23	mediating	mediate	VERB
easat-7972	563	24	role	role	NOUN
easat-7972	563	25	of	of	ADP
easat-7972	563	26	consumer	consumer	NOUN
easat-7972	563	27	engagement	engagement	NOUN
easat-7972	563	28	,	,	PUNCT
easat-7972	563	29	"	"	PUNCT
easat-7972	563	30	european	european	ADJ
easat-7972	563	31	economic	economic	ADJ
easat-7972	563	32	letters	letter	NOUN
easat-7972	563	33	,	,	PUNCT
easat-7972	563	34	vol	vol	NOUN
easat-7972	563	35	.	.	PROPN
easat-7972	563	36	13	13	NUM
easat-7972	563	37	,	,	PUNCT
easat-7972	563	38	no	no	INTJ
easat-7972	563	39	.	.	NOUN
easat-7972	563	40	5	5	NUM
easat-7972	563	41	,	,	PUNCT
easat-7972	563	42	pp	pp	ADJ
easat-7972	563	43	.	.	PUNCT
easat-7972	564	1	1668–1679	1668–1679	NUM
easat-7972	564	2	,	,	PUNCT
easat-7972	564	3	2023	2023	NUM
easat-7972	564	4	.	.	PUNCT
easat-7972	565	1	https://doi.org/10.52783/eel.v13i5.952	https://doi.org/10.52783/eel.v13i5.952	NOUN
easat-7972	566	1	[	[	X
easat-7972	566	2	71	71	NUM
easat-7972	566	3	]	]	X
easat-7972	566	4	j.	j.	PROPN
easat-7972	566	5	ali	ali	PROPN
easat-7972	566	6	and	and	CCONJ
easat-7972	566	7	m.	m.	PROPN
easat-7972	566	8	shaiq	shaiq	PROPN
easat-7972	566	9	,	,	PUNCT
easat-7972	566	10	"	"	PUNCT
easat-7972	566	11	exploring	explore	VERB
easat-7972	566	12	the	the	DET
easat-7972	566	13	relationship	relationship	NOUN
easat-7972	566	14	between	between	ADP
easat-7972	566	15	social	social	ADJ
easat-7972	566	16	media	medium	NOUN
easat-7972	566	17	marketing	marketing	NOUN
easat-7972	566	18	and	and	CCONJ
easat-7972	566	19	consumer	consumer	NOUN
easat-7972	566	20	brand	brand	NOUN
easat-7972	566	21	switching	switch	VERB
easat-7972	566	22	decision	decision	NOUN
easat-7972	566	23	,	,	PUNCT
easat-7972	566	24	"	"	PUNCT
easat-7972	566	25	international	international	ADJ
easat-7972	566	26	journal	journal	NOUN
easat-7972	566	27	of	of	ADP
easat-7972	566	28	social	social	ADJ
easat-7972	566	29	science	science	NOUN
easat-7972	566	30	and	and	CCONJ
easat-7972	566	31	entrepreneurship	entrepreneurship	NOUN
easat-7972	566	32	,	,	PUNCT
easat-7972	566	33	vol	vol	NOUN
easat-7972	566	34	.	.	PROPN
easat-7972	566	35	3	3	NUM
easat-7972	566	36	,	,	PUNCT
easat-7972	566	37	no	no	INTJ
easat-7972	566	38	.	.	NOUN
easat-7972	566	39	2	2	NUM
easat-7972	566	40	,	,	PUNCT
easat-7972	566	41	pp	pp	ADJ
easat-7972	566	42	.	.	PUNCT
easat-7972	567	1	634	634	NUM
easat-7972	567	2	-	-	NUM
easat-7972	567	3	653	653	NUM
easat-7972	567	4	,	,	PUNCT
easat-7972	567	5	2023	2023	NUM
easat-7972	567	6	.	.	PUNCT
easat-7972	568	1	[	[	X
easat-7972	568	2	72	72	NUM
easat-7972	568	3	]	]	X
easat-7972	568	4	d.	d.	PROPN
easat-7972	568	5	d.	d.	PROPN
easat-7972	568	6	dankwa	dankwa	PROPN
easat-7972	568	7	,	,	PUNCT
easat-7972	568	8	"	"	PUNCT
easat-7972	568	9	social	social	ADJ
easat-7972	568	10	media	medium	NOUN
easat-7972	568	11	advertising	advertising	NOUN
easat-7972	568	12	and	and	CCONJ
easat-7972	568	13	consumer	consumer	NOUN
easat-7972	568	14	decision	decision	NOUN
easat-7972	568	15	-	-	PUNCT
easat-7972	568	16	making	making	NOUN
easat-7972	568	17	:	:	PUNCT
easat-7972	568	18	the	the	DET
easat-7972	568	19	mediating	mediate	VERB
easat-7972	568	20	role	role	NOUN
easat-7972	568	21	of	of	ADP
easat-7972	568	22	consumer	consumer	NOUN
easat-7972	568	23	engagement	engagement	NOUN
easat-7972	568	24	,	,	PUNCT
easat-7972	568	25	"	"	PUNCT
easat-7972	568	26	international	international	ADJ
easat-7972	568	27	journal	journal	NOUN
easat-7972	568	28	of	of	ADP
easat-7972	568	29	internet	internet	NOUN
easat-7972	568	30	marketing	marketing	NOUN
easat-7972	568	31	and	and	CCONJ
easat-7972	568	32	advertising	advertising	NOUN
easat-7972	568	33	,	,	PUNCT
easat-7972	568	34	vol	vol	NOUN
easat-7972	568	35	.	.	PROPN
easat-7972	568	36	15	15	NUM
easat-7972	568	37	,	,	PUNCT
easat-7972	568	38	no	no	INTJ
easat-7972	568	39	.	.	NOUN
easat-7972	568	40	1	1	NUM
easat-7972	568	41	,	,	PUNCT
easat-7972	568	42	pp	pp	ADJ
easat-7972	568	43	.	.	PUNCT
easat-7972	569	1	29	29	NUM
easat-7972	569	2	-	-	SYM
easat-7972	569	3	53	53	NUM
easat-7972	569	4	,	,	PUNCT
easat-7972	569	5	2021	2021	NUM
easat-7972	569	6	.	.	PUNCT
easat-7972	570	1	https://doi.org/10.1504/ijima.2021.10035069	https://doi.org/10.1504/ijima.2021.10035069	PROPN
easat-7972	570	2	[	[	X
easat-7972	570	3	73	73	NUM
easat-7972	570	4	]	]	PUNCT
easat-7972	570	5	d.	d.	PROPN
easat-7972	570	6	vidyanata	vidyanata	PROPN
easat-7972	570	7	,	,	PUNCT
easat-7972	570	8	"	"	PUNCT
easat-7972	570	9	stimulus	stimulus	ADJ
easat-7972	570	10	-	-	PUNCT
easat-7972	570	11	organism	organism	NOUN
easat-7972	570	12	-	-	PUNCT
easat-7972	570	13	response	response	NOUN
easat-7972	570	14	(	(	PUNCT
easat-7972	570	15	sor	sor	NOUN
easat-7972	570	16	)	)	PUNCT
easat-7972	570	17	model	model	NOUN
easat-7972	570	18	application	application	NOUN
easat-7972	570	19	in	in	ADP
easat-7972	570	20	examining	examine	VERB
easat-7972	570	21	the	the	DET
easat-7972	570	22	influence	influence	NOUN
easat-7972	570	23	of	of	ADP
easat-7972	570	24	social	social	ADJ
easat-7972	570	25	media	medium	NOUN
easat-7972	570	26	marketing	marketing	NOUN
easat-7972	570	27	on	on	ADP
easat-7972	570	28	purchase	purchase	NOUN
easat-7972	570	29	decisions	decision	NOUN
easat-7972	570	30	in	in	ADP
easat-7972	570	31	the	the	DET
easat-7972	570	32	healthcare	healthcare	NOUN
easat-7972	570	33	industry	industry	NOUN
easat-7972	570	34	:	:	PUNCT
easat-7972	570	35	the	the	DET
easat-7972	570	36	mediating	mediate	VERB
easat-7972	570	37	role	role	NOUN
easat-7972	570	38	of	of	ADP
easat-7972	570	39	brand	brand	PROPN
easat-7972	570	40	trust	trust	PROPN
easat-7972	570	41	,	,	PUNCT
easat-7972	570	42	"	"	PUNCT
easat-7972	570	43	journal	journal	NOUN
easat-7972	570	44	of	of	ADP
easat-7972	570	45	applied	apply	VERB
easat-7972	570	46	management	management	NOUN
easat-7972	570	47	,	,	PUNCT
easat-7972	570	48	vol	vol	NOUN
easat-7972	570	49	.	.	PROPN
easat-7972	570	50	20	20	NUM
easat-7972	570	51	,	,	PUNCT
easat-7972	570	52	no	no	INTJ
easat-7972	570	53	.	.	NOUN
easat-7972	571	1	3	3	NUM
easat-7972	571	2	,	,	PUNCT
easat-7972	571	3	pp	pp	ADJ
easat-7972	571	4	.	.	PUNCT
easat-7972	572	1	651	651	NUM
easat-7972	572	2	-	-	SYM
easat-7972	572	3	667	667	NUM
easat-7972	572	4	,	,	PUNCT
easat-7972	572	5	2022	2022	NUM
easat-7972	572	6	.	.	PUNCT
easat-7972	573	1	[	[	X
easat-7972	573	2	74	74	X
easat-7972	573	3	]	]	X
easat-7972	573	4	y.	y.	PROPN
easat-7972	573	5	yusuf	yusuf	PROPN
easat-7972	573	6	,	,	PUNCT
easat-7972	573	7	"	"	PUNCT
easat-7972	573	8	the	the	DET
easat-7972	573	9	role	role	NOUN
easat-7972	573	10	of	of	ADP
easat-7972	573	11	brand	brand	NOUN
easat-7972	573	12	trust	trust	NOUN
easat-7972	573	13	in	in	ADP
easat-7972	573	14	mediating	mediate	VERB
easat-7972	573	15	the	the	DET
easat-7972	573	16	influence	influence	NOUN
easat-7972	573	17	of	of	ADP
easat-7972	573	18	social	social	ADJ
easat-7972	573	19	media	medium	NOUN
easat-7972	573	20	marketing	marketing	NOUN
easat-7972	573	21	features	feature	NOUN
easat-7972	573	22	on	on	ADP
easat-7972	573	23	purchasing	purchasing	NOUN
easat-7972	573	24	decisions	decision	NOUN
easat-7972	573	25	,	,	PUNCT
easat-7972	573	26	"	"	PUNCT
easat-7972	573	27	quest	quest	NOUN
easat-7972	573	28	journals	journal	NOUN
easat-7972	573	29	:	:	PUNCT
easat-7972	573	30	journal	journal	NOUN
easat-7972	573	31	of	of	ADP
easat-7972	573	32	research	research	NOUN
easat-7972	573	33	in	in	ADP
easat-7972	573	34	business	business	NOUN
easat-7972	573	35	and	and	CCONJ
easat-7972	573	36	management	management	NOUN
easat-7972	573	37	,	,	PUNCT
easat-7972	573	38	vol	vol	NOUN
easat-7972	573	39	.	.	PROPN
easat-7972	573	40	12	12	NUM
easat-7972	573	41	,	,	PUNCT
easat-7972	573	42	no	no	INTJ
easat-7972	573	43	.	.	NOUN
easat-7972	573	44	7	7	NUM
easat-7972	573	45	,	,	PUNCT
easat-7972	573	46	pp	pp	ADJ
easat-7972	573	47	.	.	PUNCT
easat-7972	574	1	110	110	NUM
easat-7972	574	2	-	-	SYM
easat-7972	574	3	115	115	NUM
easat-7972	574	4	,	,	PUNCT
easat-7972	574	5	2024	2024	NUM
easat-7972	574	6	.	.	PUNCT
easat-7972	575	1	https://doi.org/10.19044/esj.2018.v14n13p228	https://doi.org/10.19044/esj.2018.v14n13p228	PROPN
easat-7972	575	2	https://doi.org/10.1108/17505931211265435	https://doi.org/10.1108/17505931211265435	ADV
easat-7972	575	3	https://doi.org/10.52783/eel.v13i5.952	https://doi.org/10.52783/eel.v13i5.952	NOUN
easat-7972	575	4	https://doi.org/10.1504/ijima.2021.10035069	https://doi.org/10.1504/ijima.2021.10035069	PROPN
easat-7972	575	5	893	893	NUM
easat-7972	575	6	edelweiss	edelweiss	PROPN
easat-7972	575	7	applied	apply	VERB
easat-7972	575	8	science	science	NOUN
easat-7972	575	9	and	and	CCONJ
easat-7972	575	10	technology	technology	NOUN
easat-7972	575	11	issn	issn	PROPN
easat-7972	575	12	:	:	PUNCT
easat-7972	575	13	2576	2576	NUM
easat-7972	575	14	-	-	SYM
easat-7972	575	15	8484	8484	NUM
easat-7972	575	16	vol	vol	NOUN
easat-7972	575	17	.	.	PROPN
easat-7972	576	1	9	9	NUM
easat-7972	576	2	,	,	PUNCT
easat-7972	576	3	no	no	INTJ
easat-7972	576	4	.	.	NOUN
easat-7972	577	1	6	6	NUM
easat-7972	577	2	:	:	PUNCT
easat-7972	577	3	873	873	NUM
easat-7972	577	4	-	-	NUM
easat-7972	577	5	893	893	NUM
easat-7972	577	6	,	,	PUNCT
easat-7972	577	7	2025	2025	NUM
easat-7972	577	8	doi	doi	NOUN
easat-7972	577	9	:	:	PUNCT
easat-7972	577	10	10.55214/25768484.v9i6.7972	10.55214/25768484.v9i6.7972	PROPN
easat-7972	577	11	©	©	PROPN
easat-7972	577	12	2025	2025	NUM
easat-7972	577	13	by	by	ADP
easat-7972	577	14	the	the	DET
easat-7972	577	15	authors	author	NOUN
easat-7972	577	16	;	;	PUNCT
easat-7972	577	17	licensee	licensee	PROPN
easat-7972	577	18	learning	learning	NOUN
easat-7972	577	19	gate	gate	NOUN
easat-7972	578	1	[	[	X
easat-7972	578	2	75	75	NUM
easat-7972	578	3	]	]	PUNCT
easat-7972	578	4	z.	z.	PROPN
easat-7972	578	5	zanjabila	zanjabila	PROPN
easat-7972	578	6	,	,	PUNCT
easat-7972	578	7	d.	d.	PROPN
easat-7972	578	8	yudhiantoro	yudhiantoro	PROPN
easat-7972	578	9	,	,	PUNCT
easat-7972	578	10	i.	i.	PROPN
easat-7972	578	11	suryono	suryono	PROPN
easat-7972	578	12	,	,	PUNCT
easat-7972	578	13	and	and	CCONJ
easat-7972	578	14	a.	a.	NOUN
easat-7972	578	15	amajida	amajida	PROPN
easat-7972	578	16	,	,	PUNCT
easat-7972	578	17	"	"	PUNCT
easat-7972	578	18	the	the	DET
easat-7972	578	19	influences	influence	NOUN
easat-7972	578	20	of	of	ADP
easat-7972	578	21	social	social	ADJ
easat-7972	578	22	media	medium	NOUN
easat-7972	578	23	marketing	marketing	NOUN
easat-7972	578	24	,	,	PUNCT
easat-7972	578	25	e	e	NOUN
easat-7972	578	26	-	-	NOUN
easat-7972	578	27	wom	wom	NOUN
easat-7972	578	28	,	,	PUNCT
easat-7972	578	29	and	and	CCONJ
easat-7972	578	30	information	information	NOUN
easat-7972	578	31	quality	quality	NOUN
easat-7972	578	32	on	on	ADP
easat-7972	578	33	purchasing	purchase	VERB
easat-7972	578	34	decisions	decision	NOUN
easat-7972	578	35	through	through	ADP
easat-7972	578	36	trust	trust	NOUN
easat-7972	578	37	as	as	ADP
easat-7972	578	38	the	the	DET
easat-7972	578	39	mediation	mediation	NOUN
easat-7972	578	40	,	,	PUNCT
easat-7972	578	41	"	"	PUNCT
easat-7972	578	42	international	international	ADJ
easat-7972	578	43	journal	journal	NOUN
easat-7972	578	44	of	of	ADP
easat-7972	578	45	multidisciplynary	multidisciplynary	ADJ
easat-7972	578	46	research	research	NOUN
easat-7972	578	47	and	and	CCONJ
easat-7972	578	48	analysis	analysis	NOUN
easat-7972	578	49	,	,	PUNCT
easat-7972	578	50	vol	vol	NOUN
easat-7972	578	51	.	.	PROPN
easat-7972	578	52	6	6	NUM
easat-7972	578	53	,	,	PUNCT
easat-7972	578	54	no	no	INTJ
easat-7972	578	55	.	.	NOUN
easat-7972	578	56	04	04	NUM
easat-7972	578	57	,	,	PUNCT
easat-7972	578	58	pp	pp	ADJ
easat-7972	578	59	.	.	PUNCT
easat-7972	579	1	1649	1649	NUM
easat-7972	579	2	-	-	SYM
easat-7972	579	3	1655	1655	NUM
easat-7972	579	4	,	,	PUNCT
easat-7972	579	5	2023	2023	NUM
easat-7972	579	6	.	.	PUNCT
easat-7972	580	1	[	[	X
easat-7972	580	2	76	76	NUM
easat-7972	580	3	]	]	PUNCT
easat-7972	580	4	k.	k.	PROPN
easat-7972	580	5	d.	d.	PROPN
easat-7972	580	6	hartayani	hartayani	PROPN
easat-7972	580	7	and	and	CCONJ
easat-7972	580	8	n.	n.	PROPN
easat-7972	580	9	k.	k.	PROPN
easat-7972	580	10	seminari	seminari	PROPN
easat-7972	580	11	,	,	PUNCT
easat-7972	580	12	"	"	PUNCT
easat-7972	580	13	the	the	DET
easat-7972	580	14	role	role	NOUN
easat-7972	580	15	of	of	ADP
easat-7972	580	16	trust	trust	NOUN
easat-7972	580	17	in	in	ADP
easat-7972	580	18	mediating	mediate	VERB
easat-7972	580	19	the	the	DET
easat-7972	580	20	influence	influence	NOUN
easat-7972	580	21	of	of	ADP
easat-7972	580	22	social	social	ADJ
easat-7972	580	23	media	medium	NOUN
easat-7972	580	24	marketing	marketing	NOUN
easat-7972	580	25	instagram	instagram	PROPN
easat-7972	580	26	and	and	CCONJ
easat-7972	580	27	brand	brand	NOUN
easat-7972	580	28	awareness	awareness	NOUN
easat-7972	580	29	on	on	ADP
easat-7972	580	30	purchasing	purchase	VERB
easat-7972	580	31	decisions	decision	NOUN
easat-7972	580	32	(	(	PUNCT
easat-7972	580	33	study	study	NOUN
easat-7972	580	34	of	of	ADP
easat-7972	580	35	blibli.com	blibli.com	X
easat-7972	580	36	e	e	NOUN
easat-7972	580	37	-	-	NOUN
easat-7972	580	38	commerce	commerce	NOUN
easat-7972	580	39	application	application	NOUN
easat-7972	580	40	users	user	NOUN
easat-7972	580	41	in	in	ADP
easat-7972	580	42	denpasar	denpasar	NOUN
easat-7972	580	43	)	)	PUNCT
easat-7972	580	44	,	,	PUNCT
easat-7972	580	45	"	"	PUNCT
easat-7972	580	46	international	international	ADJ
easat-7972	580	47	research	research	NOUN
easat-7972	580	48	journal	journal	NOUN
easat-7972	580	49	of	of	ADP
easat-7972	580	50	economics	economic	NOUN
easat-7972	580	51	and	and	CCONJ
easat-7972	580	52	management	management	NOUN
easat-7972	580	53	studies	study	NOUN
easat-7972	580	54	,	,	PUNCT
easat-7972	580	55	vol	vol	NOUN
easat-7972	580	56	.	.	PROPN
easat-7972	581	1	3	3	NUM
easat-7972	581	2	,	,	PUNCT
easat-7972	581	3	no	no	INTJ
easat-7972	581	4	.	.	NOUN
easat-7972	581	5	6	6	NUM
easat-7972	581	6	,	,	PUNCT
easat-7972	581	7	pp	pp	ADJ
easat-7972	581	8	.	.	PUNCT
easat-7972	582	1	250	250	NUM
easat-7972	582	2	-	-	SYM
easat-7972	582	3	260	260	NUM
easat-7972	582	4	,	,	PUNCT
easat-7972	582	5	2022	2022	NUM
easat-7972	582	6	.	.	PUNCT
easat-7972	583	1	[	[	X
easat-7972	583	2	77	77	NUM
easat-7972	583	3	]	]	X
easat-7972	583	4	w.	w.	PROPN
easat-7972	583	5	levina	levina	PROPN
easat-7972	583	6	,	,	PUNCT
easat-7972	583	7	h.	h.	PROPN
easat-7972	583	8	malini	malini	PROPN
easat-7972	583	9	,	,	PUNCT
easat-7972	583	10	w.	w.	PROPN
easat-7972	583	11	pebrianti	pebrianti	PROPN
easat-7972	583	12	,	,	PUNCT
easat-7972	583	13	m.	m.	NOUN
easat-7972	583	14	i.	i.	PROPN
easat-7972	583	15	hendri	hendri	PROPN
easat-7972	583	16	,	,	PUNCT
easat-7972	583	17	and	and	CCONJ
easat-7972	583	18	a.	a.	PROPN
easat-7972	583	19	jaya	jaya	PROPN
easat-7972	583	20	,	,	PUNCT
easat-7972	583	21	"	"	PUNCT
easat-7972	583	22	the	the	DET
easat-7972	583	23	influence	influence	NOUN
easat-7972	583	24	of	of	ADP
easat-7972	583	25	social	social	ADJ
easat-7972	583	26	media	medium	NOUN
easat-7972	583	27	marketing	marketing	NOUN
easat-7972	583	28	,	,	PUNCT
easat-7972	583	29	brand	brand	NOUN
easat-7972	583	30	image	image	NOUN
easat-7972	583	31	,	,	PUNCT
easat-7972	583	32	and	and	CCONJ
easat-7972	583	33	influencer	influencer	NOUN
easat-7972	583	34	endorsement	endorsement	NOUN
easat-7972	583	35	towards	towards	ADP
easat-7972	583	36	purchase	purchase	NOUN
easat-7972	583	37	decisions	decision	NOUN
easat-7972	583	38	of	of	ADP
easat-7972	583	39	skintific	skintific	ADJ
easat-7972	583	40	skincare	skincare	NOUN
easat-7972	583	41	products	product	NOUN
easat-7972	583	42	on	on	ADP
easat-7972	583	43	tiktok	tiktok	ADJ
easat-7972	583	44	shop	shop	NOUN
easat-7972	583	45	with	with	ADP
easat-7972	583	46	trust	trust	NOUN
easat-7972	583	47	as	as	ADP
easat-7972	583	48	the	the	DET
easat-7972	583	49	mediator	mediator	NOUN
easat-7972	583	50	(	(	PUNCT
easat-7972	583	51	study	study	NOUN
easat-7972	583	52	on	on	ADP
easat-7972	583	53	generation	generation	NOUN
easat-7972	583	54	z	z	NOUN
easat-7972	583	55	consumers	consumer	NOUN
easat-7972	583	56	)	)	PUNCT
easat-7972	583	57	,	,	PUNCT
easat-7972	583	58	"	"	PUNCT
easat-7972	583	59	enrichment	enrichment	NOUN
easat-7972	583	60	:	:	PUNCT
easat-7972	583	61	journal	journal	NOUN
easat-7972	583	62	of	of	ADP
easat-7972	583	63	management	management	NOUN
easat-7972	583	64	,	,	PUNCT
easat-7972	583	65	vol	vol	NOUN
easat-7972	583	66	.	.	PROPN
easat-7972	583	67	13	13	NUM
easat-7972	583	68	,	,	PUNCT
easat-7972	583	69	no	no	INTJ
easat-7972	583	70	.	.	NOUN
easat-7972	583	71	5	5	NUM
easat-7972	583	72	,	,	PUNCT
easat-7972	583	73	pp	pp	ADJ
easat-7972	583	74	.	.	PUNCT
easat-7972	584	1	2948	2948	NUM
easat-7972	584	2	-	-	SYM
easat-7972	584	3	2959	2959	NUM
easat-7972	584	4	,	,	PUNCT
easat-7972	584	5	2023	2023	NUM
easat-7972	584	6	.	.	PUNCT