id	sid	tid	token	lemma	pos
easat-8027	1	1	edelweiss	edelweiss	PROPN
easat-8027	1	2	applied	apply	VERB
easat-8027	1	3	science	science	NOUN
easat-8027	1	4	and	and	CCONJ
easat-8027	1	5	technology	technology	NOUN
easat-8027	1	6	issn	issn	PROPN
easat-8027	1	7	:	:	PUNCT
easat-8027	1	8	2576	2576	NUM
easat-8027	1	9	-	-	SYM
easat-8027	1	10	8484	8484	NUM
easat-8027	1	11	vol	vol	NOUN
easat-8027	1	12	.	.	PROPN
easat-8027	2	1	9	9	NUM
easat-8027	2	2	,	,	PUNCT
easat-8027	2	3	no	no	INTJ
easat-8027	2	4	.	.	NOUN
easat-8027	2	5	6	6	NUM
easat-8027	2	6	,	,	PUNCT
easat-8027	2	7	1039	1039	NUM
easat-8027	2	8	-	-	SYM
easat-8027	2	9	1050	1050	NUM
easat-8027	2	10	2025	2025	NUM
easat-8027	2	11	publisher	publisher	NOUN
easat-8027	2	12	:	:	PUNCT
easat-8027	2	13	learning	learn	VERB
easat-8027	2	14	gate	gate	PROPN
easat-8027	2	15	doi	doi	PROPN
easat-8027	2	16	:	:	PUNCT
easat-8027	2	17	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	2	18	©	©	PROPN
easat-8027	2	19	2025	2025	NUM
easat-8027	2	20	by	by	ADP
easat-8027	2	21	the	the	DET
easat-8027	2	22	authors	author	NOUN
easat-8027	2	23	;	;	PUNCT
easat-8027	2	24	licensee	licensee	PROPN
easat-8027	2	25	learning	learning	NOUN
easat-8027	2	26	gate	gate	NOUN
easat-8027	3	1	©	©	PROPN
easat-8027	3	2	2025	2025	NUM
easat-8027	3	3	by	by	ADP
easat-8027	3	4	the	the	DET
easat-8027	3	5	authors	author	NOUN
easat-8027	3	6	;	;	PUNCT
easat-8027	3	7	licensee	licensee	PROPN
easat-8027	3	8	learning	learning	NOUN
easat-8027	3	9	gate	gate	NOUN
easat-8027	3	10	history	history	NOUN
easat-8027	3	11	:	:	PUNCT
easat-8027	3	12	received	receive	VERB
easat-8027	3	13	:	:	PUNCT
easat-8027	3	14	17	17	NUM
easat-8027	3	15	march	march	NOUN
easat-8027	3	16	2025	2025	NUM
easat-8027	3	17	;	;	PUNCT
easat-8027	3	18	revised	revise	VERB
easat-8027	3	19	:	:	PUNCT
easat-8027	3	20	13	13	NUM
easat-8027	3	21	may	may	PROPN
easat-8027	3	22	2025	2025	NUM
easat-8027	3	23	;	;	PUNCT
easat-8027	3	24	accepted	accept	VERB
easat-8027	3	25	:	:	PUNCT
easat-8027	3	26	16	16	NUM
easat-8027	3	27	may	may	PROPN
easat-8027	3	28	2025	2025	NUM
easat-8027	3	29	;	;	PUNCT
easat-8027	3	30	published	publish	VERB
easat-8027	3	31	:	:	PUNCT
easat-8027	3	32	13	13	NUM
easat-8027	3	33	june	june	PROPN
easat-8027	3	34	2025	2025	NUM
easat-8027	3	35	*	*	PUNCT
easat-8027	3	36	correspondence	correspondence	NOUN
easat-8027	3	37	:	:	PUNCT
easat-8027	4	1	kunaporn.tar17@gmail.com	kunaporn.tar17@gmail.com	PROPN
easat-8027	4	2	determinants	determinant	NOUN
easat-8027	4	3	of	of	ADP
easat-8027	4	4	customer	customer	NOUN
easat-8027	4	5	satisfaction	satisfaction	NOUN
easat-8027	4	6	in	in	ADP
easat-8027	4	7	e	e	NOUN
easat-8027	4	8	-	-	NOUN
easat-8027	4	9	commerce	commerce	NOUN
easat-8027	4	10	:	:	PUNCT
easat-8027	4	11	insights	insight	NOUN
easat-8027	4	12	from	from	ADP
easat-8027	4	13	shopee	shopee	PROPN
easat-8027	4	14	thailand	thailand	PROPN
easat-8027	4	15	kunaporn	kunaporn	PROPN
easat-8027	5	1	homtong1	homtong1	PROPN
easat-8027	5	2	*	*	PUNCT
easat-8027	5	3	,	,	PUNCT
easat-8027	5	4	panuwat	panuwat	VERB
easat-8027	5	5	sitheechoke2	sitheechoke2	ADJ
easat-8027	6	1	1,2graduate	1,2graduate	NUM
easat-8027	6	2	college	college	NOUN
easat-8027	6	3	of	of	ADP
easat-8027	6	4	management	management	NOUN
easat-8027	6	5	,	,	PUNCT
easat-8027	6	6	sripatum	sripatum	NOUN
easat-8027	6	7	university	university	PROPN
easat-8027	6	8	,	,	PUNCT
easat-8027	6	9	bangkok	bangkok	PROPN
easat-8027	6	10	,	,	PUNCT
easat-8027	6	11	thailand	thailand	PROPN
easat-8027	6	12	;	;	PUNCT
easat-8027	6	13	kunaporn.tar17@gmail.com	kunaporn.tar17@gmail.com	PROPN
easat-8027	6	14	(	(	PUNCT
easat-8027	6	15	k.h	k.h	PROPN
easat-8027	6	16	.	.	PUNCT
easat-8027	6	17	)	)	PUNCT
easat-8027	7	1	panuwat.si@spu.ac.th	panuwat.si@spu.ac.th	PROPN
easat-8027	7	2	(	(	PUNCT
easat-8027	7	3	p.s	p.s	PROPN
easat-8027	7	4	.	.	PUNCT
easat-8027	7	5	)	)	PUNCT
easat-8027	7	6	.	.	PUNCT
easat-8027	8	1	abstract	abstract	ADJ
easat-8027	8	2	:	:	PUNCT
easat-8027	8	3	thailand	thailand	PROPN
easat-8027	8	4	’s	’s	PART
easat-8027	8	5	e	e	PROPN
easat-8027	8	6	-	-	NOUN
easat-8027	8	7	commerce	commerce	NOUN
easat-8027	8	8	sector	sector	NOUN
easat-8027	8	9	has	have	AUX
easat-8027	8	10	grown	grow	VERB
easat-8027	8	11	rapidly	rapidly	ADV
easat-8027	8	12	,	,	PUNCT
easat-8027	8	13	with	with	ADP
easat-8027	8	14	over	over	ADP
easat-8027	8	15	85	85	NUM
easat-8027	8	16	%	%	NOUN
easat-8027	8	17	of	of	ADP
easat-8027	8	18	internet	internet	NOUN
easat-8027	8	19	users	user	NOUN
easat-8027	8	20	shopping	shop	VERB
easat-8027	8	21	online	online	ADV
easat-8027	8	22	and	and	CCONJ
easat-8027	8	23	shopee	shopee	NOUN
easat-8027	8	24	emerging	emerge	VERB
easat-8027	8	25	as	as	ADP
easat-8027	8	26	a	a	DET
easat-8027	8	27	top	top	ADJ
easat-8027	8	28	platform	platform	NOUN
easat-8027	8	29	.	.	PUNCT
easat-8027	9	1	this	this	DET
easat-8027	9	2	study	study	NOUN
easat-8027	9	3	aims	aim	VERB
easat-8027	9	4	to	to	PART
easat-8027	9	5	examine	examine	VERB
easat-8027	9	6	:	:	PUNCT
easat-8027	9	7	(	(	PUNCT
easat-8027	9	8	1	1	X
easat-8027	9	9	)	)	PUNCT
easat-8027	9	10	the	the	DET
easat-8027	9	11	ease	ease	NOUN
easat-8027	9	12	of	of	ADP
easat-8027	9	13	use	use	NOUN
easat-8027	9	14	of	of	ADP
easat-8027	9	15	the	the	DET
easat-8027	9	16	platform	platform	NOUN
easat-8027	9	17	that	that	PRON
easat-8027	9	18	affects	affect	VERB
easat-8027	9	19	customer	customer	NOUN
easat-8027	9	20	satisfaction	satisfaction	NOUN
easat-8027	9	21	in	in	ADP
easat-8027	9	22	purchasing	purchase	VERB
easat-8027	9	23	products	product	NOUN
easat-8027	9	24	through	through	ADP
easat-8027	9	25	the	the	DET
easat-8027	9	26	shopee	shopee	NOUN
easat-8027	9	27	application	application	NOUN
easat-8027	9	28	in	in	ADP
easat-8027	9	29	thailand	thailand	PROPN
easat-8027	9	30	,	,	PUNCT
easat-8027	9	31	and	and	CCONJ
easat-8027	9	32	(	(	PUNCT
easat-8027	9	33	2	2	X
easat-8027	9	34	)	)	PUNCT
easat-8027	9	35	the	the	DET
easat-8027	9	36	marketing	marketing	NOUN
easat-8027	9	37	mix	mix	NOUN
easat-8027	9	38	(	(	PUNCT
easat-8027	9	39	5ps	5ps	NOUN
easat-8027	9	40	)	)	PUNCT
easat-8027	9	41	that	that	PRON
easat-8027	9	42	influences	influence	VERB
easat-8027	9	43	customer	customer	NOUN
easat-8027	9	44	satisfaction	satisfaction	NOUN
easat-8027	9	45	when	when	SCONJ
easat-8027	9	46	purchasing	purchase	VERB
easat-8027	9	47	products	product	NOUN
easat-8027	9	48	through	through	ADP
easat-8027	9	49	the	the	DET
easat-8027	9	50	shopee	shopee	NOUN
easat-8027	9	51	application	application	NOUN
easat-8027	9	52	in	in	ADP
easat-8027	9	53	thailand	thailand	PROPN
easat-8027	9	54	.	.	PUNCT
easat-8027	10	1	a	a	DET
easat-8027	10	2	quantitative	quantitative	ADJ
easat-8027	10	3	research	research	NOUN
easat-8027	10	4	method	method	NOUN
easat-8027	10	5	was	be	AUX
easat-8027	10	6	employed	employ	VERB
easat-8027	10	7	,	,	PUNCT
easat-8027	10	8	using	use	VERB
easat-8027	10	9	a	a	DET
easat-8027	10	10	sample	sample	NOUN
easat-8027	10	11	of	of	ADP
easat-8027	10	12	400	400	NUM
easat-8027	10	13	consumers	consumer	NOUN
easat-8027	10	14	with	with	ADP
easat-8027	10	15	experience	experience	NOUN
easat-8027	10	16	purchasing	purchasing	NOUN
easat-8027	10	17	products	product	NOUN
easat-8027	10	18	through	through	ADP
easat-8027	10	19	the	the	DET
easat-8027	10	20	shopee	shopee	NOUN
easat-8027	10	21	platform	platform	NOUN
easat-8027	10	22	.	.	PUNCT
easat-8027	11	1	data	datum	NOUN
easat-8027	11	2	were	be	AUX
easat-8027	11	3	collected	collect	VERB
easat-8027	11	4	via	via	ADP
easat-8027	11	5	an	an	DET
easat-8027	11	6	online	online	ADJ
easat-8027	11	7	questionnaire	questionnaire	NOUN
easat-8027	11	8	and	and	CCONJ
easat-8027	11	9	selected	select	VERB
easat-8027	11	10	through	through	ADP
easat-8027	11	11	purposive	purposive	ADJ
easat-8027	11	12	sampling	sampling	NOUN
easat-8027	11	13	.	.	PUNCT
easat-8027	12	1	the	the	DET
easat-8027	12	2	research	research	NOUN
easat-8027	12	3	instrument	instrument	NOUN
easat-8027	12	4	underwent	underwent	NOUN
easat-8027	12	5	content	content	NOUN
easat-8027	12	6	validity	validity	NOUN
easat-8027	12	7	evaluation	evaluation	NOUN
easat-8027	12	8	by	by	ADP
easat-8027	12	9	three	three	NUM
easat-8027	12	10	academic	academic	ADJ
easat-8027	12	11	experts	expert	NOUN
easat-8027	12	12	,	,	PUNCT
easat-8027	12	13	and	and	CCONJ
easat-8027	12	14	its	its	PRON
easat-8027	12	15	reliability	reliability	NOUN
easat-8027	12	16	was	be	AUX
easat-8027	12	17	tested	test	VERB
easat-8027	12	18	using	use	VERB
easat-8027	12	19	cronbach	cronbach	PROPN
easat-8027	12	20	’s	’s	PART
easat-8027	12	21	alpha	alpha	NOUN
easat-8027	12	22	,	,	PUNCT
easat-8027	12	23	yielding	yield	VERB
easat-8027	12	24	a	a	DET
easat-8027	12	25	high	high	ADJ
easat-8027	12	26	reliability	reliability	NOUN
easat-8027	12	27	score	score	NOUN
easat-8027	12	28	above	above	ADP
easat-8027	12	29	0.80	0.80	NUM
easat-8027	12	30	.	.	PUNCT
easat-8027	13	1	data	datum	NOUN
easat-8027	13	2	analysis	analysis	NOUN
easat-8027	13	3	included	include	VERB
easat-8027	13	4	descriptive	descriptive	ADJ
easat-8027	13	5	statistics	statistic	NOUN
easat-8027	13	6	(	(	PUNCT
easat-8027	13	7	percentages	percentage	NOUN
easat-8027	13	8	,	,	PUNCT
easat-8027	13	9	means	mean	NOUN
easat-8027	13	10	,	,	PUNCT
easat-8027	13	11	and	and	CCONJ
easat-8027	13	12	standard	standard	ADJ
easat-8027	13	13	deviations	deviation	NOUN
easat-8027	13	14	)	)	PUNCT
easat-8027	13	15	and	and	CCONJ
easat-8027	13	16	inferential	inferential	ADJ
easat-8027	13	17	statistics	statistic	NOUN
easat-8027	13	18	,	,	PUNCT
easat-8027	13	19	including	include	VERB
easat-8027	13	20	correlation	correlation	NOUN
easat-8027	13	21	analysis	analysis	NOUN
easat-8027	13	22	and	and	CCONJ
easat-8027	13	23	multiple	multiple	ADJ
easat-8027	13	24	regression	regression	NOUN
easat-8027	13	25	analysis	analysis	NOUN
easat-8027	13	26	,	,	PUNCT
easat-8027	13	27	to	to	PART
easat-8027	13	28	explore	explore	VERB
easat-8027	13	29	the	the	DET
easat-8027	13	30	relationships	relationship	NOUN
easat-8027	13	31	and	and	CCONJ
easat-8027	13	32	influence	influence	NOUN
easat-8027	13	33	of	of	ADP
easat-8027	13	34	independent	independent	ADJ
easat-8027	13	35	variables	variable	NOUN
easat-8027	13	36	on	on	ADP
easat-8027	13	37	customer	customer	NOUN
easat-8027	13	38	satisfaction	satisfaction	NOUN
easat-8027	13	39	.	.	PUNCT
easat-8027	14	1	the	the	DET
easat-8027	14	2	findings	finding	NOUN
easat-8027	14	3	revealed	reveal	VERB
easat-8027	14	4	that	that	SCONJ
easat-8027	14	5	platform	platform	NOUN
easat-8027	14	6	usability	usability	NOUN
easat-8027	14	7	and	and	CCONJ
easat-8027	14	8	all	all	DET
easat-8027	14	9	elements	element	NOUN
easat-8027	14	10	of	of	ADP
easat-8027	14	11	the	the	DET
easat-8027	14	12	marketing	marketing	NOUN
easat-8027	14	13	mix	mix	NOUN
easat-8027	14	14	significantly	significantly	ADV
easat-8027	14	15	and	and	CCONJ
easat-8027	14	16	positively	positively	ADV
easat-8027	14	17	influence	influence	VERB
easat-8027	14	18	customer	customer	NOUN
easat-8027	14	19	satisfaction	satisfaction	NOUN
easat-8027	14	20	.	.	PUNCT
easat-8027	15	1	in	in	ADP
easat-8027	15	2	particular	particular	ADJ
easat-8027	15	3	,	,	PUNCT
easat-8027	15	4	system	system	NOUN
easat-8027	15	5	speed	speed	NOUN
easat-8027	15	6	,	,	PUNCT
easat-8027	15	7	clarity	clarity	NOUN
easat-8027	15	8	of	of	ADP
easat-8027	15	9	product	product	NOUN
easat-8027	15	10	information	information	NOUN
easat-8027	15	11	,	,	PUNCT
easat-8027	15	12	fair	fair	ADJ
easat-8027	15	13	pricing	pricing	NOUN
easat-8027	15	14	,	,	PUNCT
easat-8027	15	15	effective	effective	ADJ
easat-8027	15	16	promotional	promotional	ADJ
easat-8027	15	17	strategies	strategy	NOUN
easat-8027	15	18	,	,	PUNCT
easat-8027	15	19	and	and	CCONJ
easat-8027	15	20	responsive	responsive	ADJ
easat-8027	15	21	customer	customer	NOUN
easat-8027	15	22	service	service	NOUN
easat-8027	15	23	were	be	AUX
easat-8027	15	24	identified	identify	VERB
easat-8027	15	25	as	as	ADP
easat-8027	15	26	key	key	ADJ
easat-8027	15	27	factors	factor	NOUN
easat-8027	15	28	.	.	PUNCT
easat-8027	16	1	these	these	DET
easat-8027	16	2	results	result	NOUN
easat-8027	16	3	provide	provide	VERB
easat-8027	16	4	strategic	strategic	ADJ
easat-8027	16	5	insights	insight	NOUN
easat-8027	16	6	for	for	ADP
easat-8027	16	7	enhancing	enhance	VERB
easat-8027	16	8	user	user	NOUN
easat-8027	16	9	experience	experience	NOUN
easat-8027	16	10	and	and	CCONJ
easat-8027	16	11	aligning	align	VERB
easat-8027	16	12	digital	digital	ADJ
easat-8027	16	13	marketing	marketing	NOUN
easat-8027	16	14	strategies	strategy	NOUN
easat-8027	16	15	with	with	ADP
easat-8027	16	16	thai	thai	ADJ
easat-8027	16	17	consumer	consumer	NOUN
easat-8027	16	18	behavior	behavior	NOUN
easat-8027	16	19	in	in	ADP
easat-8027	16	20	the	the	DET
easat-8027	16	21	competitive	competitive	ADJ
easat-8027	16	22	e	e	NOUN
easat-8027	16	23	-	-	NOUN
easat-8027	16	24	commerce	commerce	NOUN
easat-8027	16	25	market	market	NOUN
easat-8027	16	26	.	.	PUNCT
easat-8027	17	1	keywords	keyword	NOUN
easat-8027	17	2	:	:	PUNCT
easat-8027	17	3	customer	customer	NOUN
easat-8027	17	4	satisfaction	satisfaction	NOUN
easat-8027	17	5	,	,	PUNCT
easat-8027	17	6	ease	ease	NOUN
easat-8027	17	7	of	of	ADP
easat-8027	17	8	use	use	NOUN
easat-8027	17	9	,	,	PUNCT
easat-8027	17	10	online	online	ADJ
easat-8027	17	11	shopping	shopping	NOUN
easat-8027	17	12	,	,	PUNCT
easat-8027	17	13	product	product	NOUN
easat-8027	17	14	quality	quality	NOUN
easat-8027	17	15	,	,	PUNCT
easat-8027	17	16	shopee	shopee	NOUN
easat-8027	17	17	.	.	PUNCT
easat-8027	18	1	1	1	X
easat-8027	18	2	.	.	X
easat-8027	18	3	introduction	introduction	NOUN
easat-8027	18	4	the	the	DET
easat-8027	18	5	e	e	NOUN
easat-8027	18	6	-	-	NOUN
easat-8027	18	7	commerce	commerce	NOUN
easat-8027	18	8	industry	industry	NOUN
easat-8027	18	9	in	in	ADP
easat-8027	18	10	thailand	thailand	PROPN
easat-8027	18	11	has	have	AUX
easat-8027	18	12	witnessed	witness	VERB
easat-8027	18	13	rapid	rapid	ADJ
easat-8027	18	14	growth	growth	NOUN
easat-8027	18	15	over	over	ADP
easat-8027	18	16	the	the	DET
easat-8027	18	17	past	past	ADJ
easat-8027	18	18	decade	decade	NOUN
easat-8027	18	19	,	,	PUNCT
easat-8027	18	20	driven	drive	VERB
easat-8027	18	21	by	by	ADP
easat-8027	18	22	improvements	improvement	NOUN
easat-8027	18	23	in	in	ADP
easat-8027	18	24	digital	digital	ADJ
easat-8027	18	25	infrastructure	infrastructure	NOUN
easat-8027	18	26	,	,	PUNCT
easat-8027	18	27	increased	increase	VERB
easat-8027	18	28	smartphone	smartphone	NOUN
easat-8027	18	29	usage	usage	NOUN
easat-8027	18	30	,	,	PUNCT
easat-8027	18	31	and	and	CCONJ
easat-8027	18	32	a	a	DET
easat-8027	18	33	clear	clear	ADJ
easat-8027	18	34	shift	shift	NOUN
easat-8027	18	35	in	in	ADP
easat-8027	18	36	consumer	consumer	NOUN
easat-8027	18	37	behavior	behavior	NOUN
easat-8027	18	38	toward	toward	ADP
easat-8027	18	39	online	online	ADJ
easat-8027	18	40	shopping	shopping	NOUN
easat-8027	18	41	.	.	PUNCT
easat-8027	19	1	according	accord	VERB
easat-8027	19	2	to	to	ADP
easat-8027	19	3	datareportal	datareportal	NOUN
easat-8027	19	4	[	[	X
easat-8027	19	5	1	1	NUM
easat-8027	19	6	]	]	PUNCT
easat-8027	19	7	over	over	ADP
easat-8027	19	8	85	85	NUM
easat-8027	19	9	%	%	NOUN
easat-8027	19	10	of	of	ADP
easat-8027	19	11	internet	internet	NOUN
easat-8027	19	12	users	user	NOUN
easat-8027	19	13	in	in	ADP
easat-8027	19	14	thailand	thailand	PROPN
easat-8027	19	15	have	have	AUX
easat-8027	19	16	made	make	VERB
easat-8027	19	17	online	online	ADJ
easat-8027	19	18	purchases	purchase	NOUN
easat-8027	19	19	,	,	PUNCT
easat-8027	19	20	with	with	ADP
easat-8027	19	21	shopee	shopee	NOUN
easat-8027	19	22	ranking	rank	VERB
easat-8027	19	23	as	as	ADP
easat-8027	19	24	one	one	NUM
easat-8027	19	25	of	of	ADP
easat-8027	19	26	the	the	DET
easat-8027	19	27	most	most	ADV
easat-8027	19	28	widely	widely	ADV
easat-8027	19	29	used	use	VERB
easat-8027	19	30	platforms	platform	NOUN
easat-8027	19	31	.	.	PUNCT
easat-8027	20	1	today	today	NOUN
easat-8027	20	2	’s	’s	PART
easat-8027	20	3	consumers	consumer	NOUN
easat-8027	20	4	value	value	VERB
easat-8027	20	5	not	not	PART
easat-8027	20	6	only	only	ADV
easat-8027	20	7	price	price	NOUN
easat-8027	20	8	but	but	CCONJ
easat-8027	20	9	also	also	ADV
easat-8027	20	10	ease	ease	NOUN
easat-8027	20	11	of	of	ADP
easat-8027	20	12	use	use	NOUN
easat-8027	20	13	,	,	PUNCT
easat-8027	20	14	accessibility	accessibility	NOUN
easat-8027	20	15	,	,	PUNCT
easat-8027	20	16	promotional	promotional	ADJ
easat-8027	20	17	offers	offer	NOUN
easat-8027	20	18	,	,	PUNCT
easat-8027	20	19	and	and	CCONJ
easat-8027	20	20	service	service	NOUN
easat-8027	20	21	quality	quality	NOUN
easat-8027	20	22	associated	associate	VERB
easat-8027	20	23	with	with	ADP
easat-8027	20	24	digital	digital	ADJ
easat-8027	20	25	shopping	shopping	NOUN
easat-8027	20	26	platforms	platform	NOUN
easat-8027	20	27	.	.	PUNCT
easat-8027	21	1	the	the	DET
easat-8027	21	2	emergence	emergence	NOUN
easat-8027	21	3	of	of	ADP
easat-8027	21	4	platforms	platform	NOUN
easat-8027	21	5	such	such	ADJ
easat-8027	21	6	as	as	ADP
easat-8027	21	7	shopee	shopee	NOUN
easat-8027	21	8	has	have	AUX
easat-8027	21	9	redefined	redefine	VERB
easat-8027	21	10	how	how	SCONJ
easat-8027	21	11	consumers	consumer	NOUN
easat-8027	21	12	evaluate	evaluate	VERB
easat-8027	21	13	and	and	CCONJ
easat-8027	21	14	purchase	purchase	NOUN
easat-8027	21	15	products	product	NOUN
easat-8027	21	16	.	.	PUNCT
easat-8027	22	1	a	a	DET
easat-8027	22	2	seamless	seamless	ADJ
easat-8027	22	3	user	user	NOUN
easat-8027	22	4	experience	experience	NOUN
easat-8027	22	5	,	,	PUNCT
easat-8027	22	6	including	include	VERB
easat-8027	22	7	intuitive	intuitive	ADJ
easat-8027	22	8	navigation	navigation	NOUN
easat-8027	22	9	,	,	PUNCT
easat-8027	22	10	efficient	efficient	ADJ
easat-8027	22	11	search	search	NOUN
easat-8027	22	12	functions	function	NOUN
easat-8027	22	13	,	,	PUNCT
easat-8027	22	14	fast	fast	ADJ
easat-8027	22	15	checkout	checkout	NOUN
easat-8027	22	16	processes	process	NOUN
easat-8027	22	17	,	,	PUNCT
easat-8027	22	18	and	and	CCONJ
easat-8027	22	19	cross	cross	ADJ
easat-8027	22	20	-	-	ADJ
easat-8027	22	21	device	device	ADJ
easat-8027	22	22	compatibility	compatibility	NOUN
easat-8027	22	23	,	,	PUNCT
easat-8027	22	24	has	have	AUX
easat-8027	22	25	become	become	VERB
easat-8027	22	26	critical	critical	ADJ
easat-8027	22	27	in	in	ADP
easat-8027	22	28	determining	determine	VERB
easat-8027	22	29	user	user	NOUN
easat-8027	22	30	satisfaction	satisfaction	NOUN
easat-8027	22	31	and	and	CCONJ
easat-8027	22	32	brand	brand	NOUN
easat-8027	22	33	loyalty	loyalty	NOUN
easat-8027	22	34	[	[	X
easat-8027	22	35	2	2	NUM
easat-8027	22	36	]	]	PUNCT
easat-8027	22	37	.	.	PUNCT
easat-8027	23	1	technology	technology	NOUN
easat-8027	23	2	acceptance	acceptance	NOUN
easat-8027	23	3	model	model	NOUN
easat-8027	23	4	(	(	PUNCT
easat-8027	23	5	tam	tam	PROPN
easat-8027	23	6	)	)	PUNCT
easat-8027	23	7	emphasizes	emphasize	VERB
easat-8027	23	8	that	that	SCONJ
easat-8027	23	9	perceived	perceive	VERB
easat-8027	23	10	ease	ease	NOUN
easat-8027	23	11	of	of	ADP
easat-8027	23	12	use	use	NOUN
easat-8027	23	13	plays	play	VERB
easat-8027	23	14	a	a	DET
easat-8027	23	15	significant	significant	ADJ
easat-8027	23	16	role	role	NOUN
easat-8027	23	17	in	in	ADP
easat-8027	23	18	influencing	influence	VERB
easat-8027	23	19	user	user	NOUN
easat-8027	23	20	acceptance	acceptance	NOUN
easat-8027	23	21	and	and	CCONJ
easat-8027	23	22	continued	continued	ADJ
easat-8027	23	23	engagement	engagement	NOUN
easat-8027	23	24	with	with	ADP
easat-8027	23	25	digital	digital	ADJ
easat-8027	23	26	systems	system	NOUN
easat-8027	23	27	.	.	PUNCT
easat-8027	24	1	additionally	additionally	ADV
easat-8027	24	2	,	,	PUNCT
easat-8027	24	3	the	the	DET
easat-8027	24	4	marketing	marketing	NOUN
easat-8027	24	5	mix	mix	NOUN
easat-8027	24	6	theory	theory	NOUN
easat-8027	24	7	proposed	propose	VERB
easat-8027	24	8	by	by	ADP
easat-8027	24	9	kotler	kotler	PROPN
easat-8027	24	10	and	and	CCONJ
easat-8027	24	11	keller	keller	PROPN
easat-8027	25	1	[	[	X
easat-8027	25	2	3	3	X
easat-8027	25	3	]	]	PUNCT
easat-8027	25	4	which	which	PRON
easat-8027	25	5	includes	include	VERB
easat-8027	25	6	the	the	DET
easat-8027	25	7	5ps	5ps	ADJ
easat-8027	25	8	,	,	PUNCT
easat-8027	25	9	product	product	NOUN
easat-8027	25	10	,	,	PUNCT
easat-8027	25	11	price	price	NOUN
easat-8027	25	12	,	,	PUNCT
easat-8027	25	13	place	place	NOUN
easat-8027	25	14	,	,	PUNCT
easat-8027	25	15	promotion	promotion	NOUN
easat-8027	25	16	,	,	PUNCT
easat-8027	25	17	and	and	CCONJ
easat-8027	25	18	people	people	NOUN
easat-8027	25	19	,	,	PUNCT
easat-8027	25	20	serves	serve	VERB
easat-8027	25	21	as	as	ADP
easat-8027	25	22	a	a	DET
easat-8027	25	23	foundational	foundational	ADJ
easat-8027	25	24	framework	framework	NOUN
easat-8027	25	25	for	for	ADP
easat-8027	25	26	understanding	understand	VERB
easat-8027	25	27	how	how	SCONJ
easat-8027	25	28	marketing	marketing	NOUN
easat-8027	25	29	strategies	strategy	NOUN
easat-8027	25	30	influence	influence	NOUN
easat-8027	25	31	consumer	consumer	NOUN
easat-8027	25	32	satisfaction	satisfaction	NOUN
easat-8027	25	33	.	.	PUNCT
easat-8027	26	1	transparent	transparent	ADJ
easat-8027	26	2	product	product	NOUN
easat-8027	26	3	information	information	NOUN
easat-8027	26	4	,	,	PUNCT
easat-8027	26	5	fair	fair	ADJ
easat-8027	26	6	pricing	pricing	NOUN
easat-8027	26	7	,	,	PUNCT
easat-8027	26	8	flexible	flexible	ADJ
easat-8027	26	9	delivery	delivery	NOUN
easat-8027	26	10	options	option	NOUN
easat-8027	26	11	,	,	PUNCT
easat-8027	26	12	attractive	attractive	ADJ
easat-8027	26	13	promotions	promotion	NOUN
easat-8027	26	14	,	,	PUNCT
easat-8027	26	15	and	and	CCONJ
easat-8027	26	16	responsive	responsive	ADJ
easat-8027	26	17	customer	customer	NOUN
easat-8027	26	18	service	service	NOUN
easat-8027	26	19	are	be	AUX
easat-8027	26	20	all	all	PRON
easat-8027	26	21	factors	factor	NOUN
easat-8027	26	22	that	that	PRON
easat-8027	26	23	shape	shape	VERB
easat-8027	26	24	perceived	perceive	VERB
easat-8027	26	25	value	value	NOUN
easat-8027	26	26	and	and	CCONJ
easat-8027	26	27	positively	positively	ADV
easat-8027	26	28	impact	impact	VERB
easat-8027	26	29	the	the	DET
easat-8027	26	30	overall	overall	ADJ
easat-8027	26	31	experience	experience	NOUN
easat-8027	26	32	on	on	ADP
easat-8027	26	33	the	the	DET
easat-8027	26	34	platform	platform	NOUN
easat-8027	26	35	.	.	PUNCT
easat-8027	27	1	despite	despite	SCONJ
easat-8027	27	2	https://orcid.org/0009-0006-4733-8422	https://orcid.org/0009-0006-4733-8422	NOUN
easat-8027	27	3	1040	1040	NUM
easat-8027	27	4	edelweiss	edelweiss	PROPN
easat-8027	27	5	applied	apply	VERB
easat-8027	27	6	science	science	NOUN
easat-8027	27	7	and	and	CCONJ
easat-8027	27	8	technology	technology	NOUN
easat-8027	27	9	issn	issn	PROPN
easat-8027	27	10	:	:	PUNCT
easat-8027	27	11	2576	2576	NUM
easat-8027	27	12	-	-	SYM
easat-8027	27	13	8484	8484	NUM
easat-8027	27	14	vol	vol	NOUN
easat-8027	27	15	.	.	PROPN
easat-8027	28	1	9	9	NUM
easat-8027	28	2	,	,	PUNCT
easat-8027	28	3	no	no	INTJ
easat-8027	28	4	.	.	NOUN
easat-8027	28	5	6	6	NUM
easat-8027	28	6	:	:	SYM
easat-8027	28	7	1039	1039	NUM
easat-8027	28	8	-	-	SYM
easat-8027	28	9	1050	1050	NUM
easat-8027	28	10	,	,	PUNCT
easat-8027	28	11	2025	2025	NUM
easat-8027	28	12	doi	doi	NOUN
easat-8027	28	13	:	:	PUNCT
easat-8027	28	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	28	15	©	©	PROPN
easat-8027	28	16	2025	2025	NUM
easat-8027	28	17	by	by	ADP
easat-8027	28	18	the	the	DET
easat-8027	28	19	authors	author	NOUN
easat-8027	28	20	;	;	PUNCT
easat-8027	28	21	licensee	licensee	PROPN
easat-8027	28	22	learning	learning	PROPN
easat-8027	28	23	gate	gate	PROPN
easat-8027	28	24	shopee	shopee	PROPN
easat-8027	28	25	’s	’s	PART
easat-8027	28	26	popularity	popularity	NOUN
easat-8027	28	27	in	in	ADP
easat-8027	28	28	thailand	thailand	PROPN
easat-8027	28	29	,	,	PUNCT
easat-8027	28	30	there	there	PRON
easat-8027	28	31	remains	remain	VERB
easat-8027	28	32	a	a	DET
easat-8027	28	33	gap	gap	NOUN
easat-8027	28	34	in	in	ADP
easat-8027	28	35	empirical	empirical	ADJ
easat-8027	28	36	research	research	NOUN
easat-8027	28	37	exploring	explore	VERB
easat-8027	28	38	the	the	DET
easat-8027	28	39	direct	direct	ADJ
easat-8027	28	40	effects	effect	NOUN
easat-8027	28	41	of	of	ADP
easat-8027	28	42	platform	platform	NOUN
easat-8027	28	43	usability	usability	NOUN
easat-8027	28	44	and	and	CCONJ
easat-8027	28	45	the	the	DET
easat-8027	28	46	5ps	5ps	ADJ
easat-8027	28	47	marketing	marketing	NOUN
easat-8027	28	48	mix	mix	NOUN
easat-8027	28	49	on	on	ADP
easat-8027	28	50	customer	customer	NOUN
easat-8027	28	51	satisfaction	satisfaction	NOUN
easat-8027	28	52	from	from	ADP
easat-8027	28	53	the	the	DET
easat-8027	28	54	perspective	perspective	NOUN
easat-8027	28	55	of	of	ADP
easat-8027	28	56	thai	thai	ADJ
easat-8027	28	57	users	user	NOUN
easat-8027	28	58	.	.	PUNCT
easat-8027	29	1	most	most	ADV
easat-8027	29	2	available	available	ADJ
easat-8027	29	3	insights	insight	NOUN
easat-8027	29	4	are	be	AUX
easat-8027	29	5	derived	derive	VERB
easat-8027	29	6	from	from	ADP
easat-8027	29	7	commercial	commercial	ADJ
easat-8027	29	8	data	datum	NOUN
easat-8027	29	9	rather	rather	ADV
easat-8027	29	10	than	than	ADP
easat-8027	29	11	theory	theory	NOUN
easat-8027	29	12	-	-	PUNCT
easat-8027	29	13	based	base	VERB
easat-8027	29	14	behavioral	behavioral	ADJ
easat-8027	29	15	research	research	NOUN
easat-8027	29	16	.	.	PUNCT
easat-8027	30	1	this	this	DET
easat-8027	30	2	study	study	NOUN
easat-8027	30	3	aims	aim	VERB
easat-8027	30	4	to	to	PART
easat-8027	30	5	investigate	investigate	VERB
easat-8027	30	6	the	the	DET
easat-8027	30	7	relationship	relationship	NOUN
easat-8027	30	8	between	between	ADP
easat-8027	30	9	platform	platform	NOUN
easat-8027	30	10	usability	usability	NOUN
easat-8027	30	11	,	,	PUNCT
easat-8027	30	12	marketing	marketing	NOUN
easat-8027	30	13	mix	mix	NOUN
easat-8027	30	14	elements	element	NOUN
easat-8027	30	15	,	,	PUNCT
easat-8027	30	16	and	and	CCONJ
easat-8027	30	17	customer	customer	NOUN
easat-8027	30	18	satisfaction	satisfaction	NOUN
easat-8027	30	19	in	in	ADP
easat-8027	30	20	purchasing	purchase	VERB
easat-8027	30	21	products	product	NOUN
easat-8027	30	22	via	via	ADP
easat-8027	30	23	the	the	DET
easat-8027	30	24	shopee	shopee	NOUN
easat-8027	30	25	application	application	NOUN
easat-8027	30	26	.	.	PUNCT
easat-8027	31	1	the	the	DET
easat-8027	31	2	specific	specific	ADJ
easat-8027	31	3	research	research	NOUN
easat-8027	31	4	questions	question	NOUN
easat-8027	31	5	are	be	AUX
easat-8027	31	6	as	as	SCONJ
easat-8027	31	7	follows	follow	VERB
easat-8027	31	8	:	:	PUNCT
easat-8027	31	9	1	1	X
easat-8027	31	10	)	)	PUNCT
easat-8027	31	11	how	how	SCONJ
easat-8027	31	12	do	do	VERB
easat-8027	31	13	usability	usability	NOUN
easat-8027	31	14	factors	factor	NOUN
easat-8027	31	15	,	,	PUNCT
easat-8027	31	16	simplicity	simplicity	NOUN
easat-8027	31	17	,	,	PUNCT
easat-8027	31	18	speed	speed	NOUN
easat-8027	31	19	,	,	PUNCT
easat-8027	31	20	clarity	clarity	NOUN
easat-8027	31	21	,	,	PUNCT
easat-8027	31	22	and	and	CCONJ
easat-8027	31	23	device	device	NOUN
easat-8027	31	24	compatibility	compatibility	NOUN
easat-8027	31	25	,	,	PUNCT
easat-8027	31	26	influence	influence	NOUN
easat-8027	31	27	customer	customer	NOUN
easat-8027	31	28	satisfaction	satisfaction	NOUN
easat-8027	31	29	on	on	ADP
easat-8027	31	30	the	the	DET
easat-8027	31	31	shopee	shopee	NOUN
easat-8027	31	32	platform	platform	NOUN
easat-8027	31	33	?	?	PUNCT
easat-8027	32	1	2	2	X
easat-8027	32	2	)	)	PUNCT
easat-8027	32	3	what	what	PRON
easat-8027	32	4	is	be	AUX
easat-8027	32	5	the	the	DET
easat-8027	32	6	impact	impact	NOUN
easat-8027	32	7	of	of	ADP
easat-8027	32	8	the	the	DET
easat-8027	32	9	5ps	5ps	ADJ
easat-8027	32	10	marketing	marketing	NOUN
easat-8027	32	11	mix	mix	NOUN
easat-8027	32	12	(	(	PUNCT
easat-8027	32	13	product	product	NOUN
easat-8027	32	14	,	,	PUNCT
easat-8027	32	15	price	price	NOUN
easat-8027	32	16	,	,	PUNCT
easat-8027	32	17	place	place	NOUN
easat-8027	32	18	,	,	PUNCT
easat-8027	32	19	promotion	promotion	NOUN
easat-8027	32	20	,	,	PUNCT
easat-8027	32	21	and	and	CCONJ
easat-8027	32	22	people	people	NOUN
easat-8027	32	23	)	)	PUNCT
easat-8027	32	24	on	on	ADP
easat-8027	32	25	customer	customer	NOUN
easat-8027	32	26	satisfaction	satisfaction	NOUN
easat-8027	32	27	in	in	ADP
easat-8027	32	28	the	the	DET
easat-8027	32	29	context	context	NOUN
easat-8027	32	30	of	of	ADP
easat-8027	32	31	shopee	shopee	NOUN
easat-8027	32	32	?	?	PUNCT
easat-8027	33	1	3	3	X
easat-8027	33	2	)	)	PUNCT
easat-8027	33	3	how	how	SCONJ
easat-8027	33	4	do	do	AUX
easat-8027	33	5	platform	platform	NOUN
easat-8027	33	6	usability	usability	NOUN
easat-8027	33	7	and	and	CCONJ
easat-8027	33	8	the	the	DET
easat-8027	33	9	marketing	marketing	NOUN
easat-8027	33	10	mix	mix	NOUN
easat-8027	33	11	interact	interact	VERB
easat-8027	33	12	to	to	PART
easat-8027	33	13	affect	affect	VERB
easat-8027	33	14	the	the	DET
easat-8027	33	15	overall	overall	ADJ
easat-8027	33	16	user	user	NOUN
easat-8027	33	17	experience	experience	NOUN
easat-8027	33	18	and	and	CCONJ
easat-8027	33	19	satisfaction	satisfaction	NOUN
easat-8027	33	20	among	among	ADP
easat-8027	33	21	thai	thai	ADJ
easat-8027	33	22	consumers	consumer	NOUN
easat-8027	33	23	?	?	PUNCT
easat-8027	34	1	2	2	X
easat-8027	34	2	.	.	X
easat-8027	34	3	research	research	NOUN
easat-8027	34	4	objectives	objective	NOUN
easat-8027	34	5	1	1	NUM
easat-8027	34	6	)	)	PUNCT
easat-8027	34	7	to	to	PART
easat-8027	34	8	examine	examine	VERB
easat-8027	34	9	the	the	DET
easat-8027	34	10	impact	impact	NOUN
easat-8027	34	11	of	of	ADP
easat-8027	34	12	platform	platform	NOUN
easat-8027	34	13	ease	ease	NOUN
easat-8027	34	14	of	of	ADP
easat-8027	34	15	use	use	NOUN
easat-8027	34	16	on	on	ADP
easat-8027	34	17	customer	customer	NOUN
easat-8027	34	18	satisfaction	satisfaction	NOUN
easat-8027	34	19	when	when	SCONJ
easat-8027	34	20	purchasing	purchase	VERB
easat-8027	34	21	products	product	NOUN
easat-8027	34	22	through	through	ADP
easat-8027	34	23	the	the	DET
easat-8027	34	24	shopee	shopee	NOUN
easat-8027	34	25	application	application	NOUN
easat-8027	34	26	in	in	ADP
easat-8027	34	27	thailand	thailand	PROPN
easat-8027	34	28	.	.	PROPN
easat-8027	35	1	2	2	NUM
easat-8027	35	2	)	)	PUNCT
easat-8027	35	3	to	to	PART
easat-8027	35	4	investigate	investigate	VERB
easat-8027	35	5	the	the	DET
easat-8027	35	6	influence	influence	NOUN
easat-8027	35	7	of	of	ADP
easat-8027	35	8	the	the	DET
easat-8027	35	9	5ps	5ps	ADJ
easat-8027	35	10	marketing	marketing	NOUN
easat-8027	35	11	mix	mix	NOUN
easat-8027	35	12	(	(	PUNCT
easat-8027	35	13	product	product	NOUN
easat-8027	35	14	,	,	PUNCT
easat-8027	35	15	price	price	NOUN
easat-8027	35	16	,	,	PUNCT
easat-8027	35	17	place	place	NOUN
easat-8027	35	18	,	,	PUNCT
easat-8027	35	19	promotion	promotion	NOUN
easat-8027	35	20	,	,	PUNCT
easat-8027	35	21	and	and	CCONJ
easat-8027	35	22	people	people	NOUN
easat-8027	35	23	)	)	PUNCT
easat-8027	35	24	on	on	ADP
easat-8027	35	25	customer	customer	NOUN
easat-8027	35	26	satisfaction	satisfaction	NOUN
easat-8027	35	27	in	in	ADP
easat-8027	35	28	purchasing	purchase	VERB
easat-8027	35	29	products	product	NOUN
easat-8027	35	30	via	via	ADP
easat-8027	35	31	the	the	DET
easat-8027	35	32	shopee	shopee	NOUN
easat-8027	35	33	application	application	NOUN
easat-8027	35	34	in	in	ADP
easat-8027	35	35	thailand	thailand	PROPN
easat-8027	35	36	.	.	PUNCT
easat-8027	36	1	3	3	X
easat-8027	36	2	.	.	X
easat-8027	36	3	literature	literature	PROPN
easat-8027	36	4	review	review	VERB
easat-8027	36	5	this	this	DET
easat-8027	36	6	research	research	NOUN
easat-8027	36	7	is	be	AUX
easat-8027	36	8	grounded	ground	VERB
easat-8027	36	9	in	in	ADP
easat-8027	36	10	key	key	ADJ
easat-8027	36	11	concepts	concept	NOUN
easat-8027	36	12	and	and	CCONJ
easat-8027	36	13	theories	theory	NOUN
easat-8027	36	14	in	in	ADP
easat-8027	36	15	marketing	marketing	NOUN
easat-8027	36	16	,	,	PUNCT
easat-8027	36	17	consumer	consumer	NOUN
easat-8027	36	18	behavior	behavior	NOUN
easat-8027	36	19	,	,	PUNCT
easat-8027	36	20	and	and	CCONJ
easat-8027	36	21	decision	decision	NOUN
easat-8027	36	22	-	-	PUNCT
easat-8027	36	23	making	make	VERB
easat-8027	36	24	psychology	psychology	NOUN
easat-8027	36	25	,	,	PUNCT
easat-8027	36	26	focusing	focus	VERB
easat-8027	36	27	on	on	ADP
easat-8027	36	28	the	the	DET
easat-8027	36	29	relationships	relationship	NOUN
easat-8027	36	30	among	among	ADP
easat-8027	36	31	platform	platform	NOUN
easat-8027	36	32	usability	usability	NOUN
easat-8027	36	33	,	,	PUNCT
easat-8027	36	34	marketing	marketing	NOUN
easat-8027	36	35	mix	mix	NOUN
easat-8027	36	36	elements	element	NOUN
easat-8027	36	37	,	,	PUNCT
easat-8027	36	38	and	and	CCONJ
easat-8027	36	39	customer	customer	NOUN
easat-8027	36	40	satisfaction	satisfaction	NOUN
easat-8027	36	41	in	in	ADP
easat-8027	36	42	the	the	DET
easat-8027	36	43	context	context	NOUN
easat-8027	36	44	of	of	ADP
easat-8027	36	45	purchasing	purchase	VERB
easat-8027	36	46	products	product	NOUN
easat-8027	36	47	through	through	ADP
easat-8027	36	48	the	the	DET
easat-8027	36	49	shopee	shopee	NOUN
easat-8027	36	50	application	application	NOUN
easat-8027	36	51	in	in	ADP
easat-8027	36	52	thailand	thailand	PROPN
easat-8027	36	53	.	.	PUNCT
easat-8027	37	1	the	the	DET
easat-8027	37	2	literature	literature	PROPN
easat-8027	37	3	review	review	NOUN
easat-8027	37	4	aims	aim	VERB
easat-8027	37	5	to	to	PART
easat-8027	37	6	synthesize	synthesize	VERB
easat-8027	37	7	knowledge	knowledge	NOUN
easat-8027	37	8	from	from	ADP
easat-8027	37	9	relevant	relevant	ADJ
easat-8027	37	10	sources	source	NOUN
easat-8027	37	11	to	to	PART
easat-8027	37	12	support	support	VERB
easat-8027	37	13	the	the	DET
easat-8027	37	14	formulation	formulation	NOUN
easat-8027	37	15	of	of	ADP
easat-8027	37	16	hypotheses	hypothesis	NOUN
easat-8027	37	17	and	and	CCONJ
easat-8027	37	18	statistical	statistical	ADJ
easat-8027	37	19	analysis	analysis	NOUN
easat-8027	37	20	in	in	ADP
easat-8027	37	21	this	this	DET
easat-8027	37	22	study	study	NOUN
easat-8027	37	23	.	.	PUNCT
easat-8027	38	1	firstly	firstly	ADV
easat-8027	38	2	,	,	PUNCT
easat-8027	38	3	the	the	DET
easat-8027	38	4	study	study	NOUN
easat-8027	38	5	explores	explore	VERB
easat-8027	38	6	the	the	DET
easat-8027	38	7	concept	concept	NOUN
easat-8027	38	8	of	of	ADP
easat-8027	38	9	platform	platform	NOUN
easat-8027	38	10	usability	usability	NOUN
easat-8027	38	11	,	,	PUNCT
easat-8027	38	12	which	which	PRON
easat-8027	38	13	includes	include	VERB
easat-8027	38	14	dimensions	dimension	NOUN
easat-8027	38	15	such	such	ADJ
easat-8027	38	16	as	as	ADP
easat-8027	38	17	ease	ease	NOUN
easat-8027	38	18	of	of	ADP
easat-8027	38	19	use	use	NOUN
easat-8027	38	20	,	,	PUNCT
easat-8027	38	21	system	system	NOUN
easat-8027	38	22	speed	speed	NOUN
easat-8027	38	23	,	,	PUNCT
easat-8027	38	24	clarity	clarity	NOUN
easat-8027	38	25	of	of	ADP
easat-8027	38	26	product	product	NOUN
easat-8027	38	27	information	information	NOUN
easat-8027	38	28	,	,	PUNCT
easat-8027	38	29	and	and	CCONJ
easat-8027	38	30	cross	cross	ADJ
easat-8027	38	31	-	-	ADJ
easat-8027	38	32	device	device	ADJ
easat-8027	38	33	compatibility	compatibility	NOUN
easat-8027	38	34	.	.	PUNCT
easat-8027	39	1	these	these	DET
easat-8027	39	2	factors	factor	NOUN
easat-8027	39	3	influence	influence	VERB
easat-8027	39	4	consumers	consumer	NOUN
easat-8027	39	5	'	'	PART
easat-8027	39	6	perception	perception	NOUN
easat-8027	39	7	of	of	ADP
easat-8027	39	8	“	"	PUNCT
easat-8027	39	9	perceived	perceive	VERB
easat-8027	39	10	ease	ease	NOUN
easat-8027	39	11	of	of	ADP
easat-8027	39	12	use	use	NOUN
easat-8027	39	13	,	,	PUNCT
easat-8027	39	14	”	"	PUNCT
easat-8027	39	15	a	a	DET
easat-8027	39	16	term	term	NOUN
easat-8027	39	17	defined	define	VERB
easat-8027	39	18	by	by	ADP
easat-8027	39	19	davis	davis	PROPN
easat-8027	40	1	[	[	X
easat-8027	40	2	2	2	NUM
easat-8027	40	3	]	]	PUNCT
easat-8027	40	4	in	in	ADP
easat-8027	40	5	the	the	DET
easat-8027	40	6	technology	technology	NOUN
easat-8027	40	7	acceptance	acceptance	NOUN
easat-8027	40	8	model	model	NOUN
easat-8027	40	9	(	(	PUNCT
easat-8027	40	10	tam	tam	PROPN
easat-8027	40	11	)	)	PUNCT
easat-8027	40	12	.	.	PUNCT
easat-8027	41	1	according	accord	VERB
easat-8027	41	2	to	to	ADP
easat-8027	41	3	tam	tam	PROPN
easat-8027	41	4	,	,	PUNCT
easat-8027	41	5	perceived	perceive	VERB
easat-8027	41	6	ease	ease	NOUN
easat-8027	41	7	of	of	ADP
easat-8027	41	8	use	use	NOUN
easat-8027	41	9	is	be	AUX
easat-8027	41	10	a	a	DET
easat-8027	41	11	critical	critical	ADJ
easat-8027	41	12	factor	factor	NOUN
easat-8027	41	13	affecting	affect	VERB
easat-8027	41	14	users	user	NOUN
easat-8027	41	15	'	'	PART
easat-8027	41	16	willingness	willingness	NOUN
easat-8027	41	17	to	to	PART
easat-8027	41	18	adopt	adopt	VERB
easat-8027	41	19	technology	technology	NOUN
easat-8027	41	20	.	.	PUNCT
easat-8027	42	1	these	these	DET
easat-8027	42	2	usability	usability	NOUN
easat-8027	42	3	elements	element	NOUN
easat-8027	42	4	are	be	AUX
easat-8027	42	5	considered	consider	VERB
easat-8027	42	6	independent	independent	ADJ
easat-8027	42	7	variables	variable	NOUN
easat-8027	42	8	for	for	ADP
easat-8027	42	9	analyzing	analyze	VERB
easat-8027	42	10	their	their	PRON
easat-8027	42	11	relationship	relationship	NOUN
easat-8027	42	12	with	with	ADP
easat-8027	42	13	customer	customer	NOUN
easat-8027	42	14	satisfaction	satisfaction	NOUN
easat-8027	42	15	.	.	PUNCT
easat-8027	43	1	secondly	secondly	ADV
easat-8027	43	2	,	,	PUNCT
easat-8027	43	3	the	the	DET
easat-8027	43	4	study	study	NOUN
easat-8027	43	5	focuses	focus	VERB
easat-8027	43	6	on	on	ADP
easat-8027	43	7	the	the	DET
easat-8027	43	8	marketing	marketing	NOUN
easat-8027	43	9	mix	mix	NOUN
easat-8027	43	10	(	(	PUNCT
easat-8027	43	11	5ps	5ps	NOUN
easat-8027	43	12	)	)	PUNCT
easat-8027	43	13	,	,	PUNCT
easat-8027	43	14	product	product	NOUN
easat-8027	43	15	,	,	PUNCT
easat-8027	43	16	price	price	NOUN
easat-8027	43	17	,	,	PUNCT
easat-8027	43	18	place	place	NOUN
easat-8027	43	19	,	,	PUNCT
easat-8027	43	20	promotion	promotion	NOUN
easat-8027	43	21	,	,	PUNCT
easat-8027	43	22	and	and	CCONJ
easat-8027	43	23	people	people	NOUN
easat-8027	43	24	,	,	PUNCT
easat-8027	43	25	which	which	PRON
easat-8027	43	26	serve	serve	VERB
easat-8027	43	27	as	as	ADP
easat-8027	43	28	core	core	NOUN
easat-8027	43	29	marketing	marketing	NOUN
easat-8027	43	30	tools	tool	NOUN
easat-8027	43	31	that	that	PRON
easat-8027	43	32	directly	directly	ADV
easat-8027	43	33	influence	influence	VERB
easat-8027	43	34	consumer	consumer	NOUN
easat-8027	43	35	purchasing	purchasing	NOUN
easat-8027	43	36	behavior	behavior	NOUN
easat-8027	43	37	.	.	PUNCT
easat-8027	44	1	for	for	ADP
easat-8027	44	2	example	example	NOUN
easat-8027	44	3	,	,	PUNCT
easat-8027	44	4	high	high	ADJ
easat-8027	44	5	product	product	NOUN
easat-8027	44	6	quality	quality	NOUN
easat-8027	44	7	,	,	PUNCT
easat-8027	44	8	fair	fair	ADJ
easat-8027	44	9	pricing	pricing	NOUN
easat-8027	44	10	,	,	PUNCT
easat-8027	44	11	fast	fast	ADJ
easat-8027	44	12	and	and	CCONJ
easat-8027	44	13	reliable	reliable	ADJ
easat-8027	44	14	delivery	delivery	NOUN
easat-8027	44	15	systems	system	NOUN
easat-8027	44	16	,	,	PUNCT
easat-8027	44	17	and	and	CCONJ
easat-8027	44	18	responsive	responsive	ADJ
easat-8027	44	19	customer	customer	NOUN
easat-8027	44	20	service	service	NOUN
easat-8027	44	21	all	all	PRON
easat-8027	44	22	play	play	VERB
easat-8027	44	23	a	a	DET
easat-8027	44	24	significant	significant	ADJ
easat-8027	44	25	role	role	NOUN
easat-8027	44	26	in	in	ADP
easat-8027	44	27	enhancing	enhance	VERB
easat-8027	44	28	perceived	perceive	VERB
easat-8027	44	29	value	value	NOUN
easat-8027	44	30	and	and	CCONJ
easat-8027	44	31	fostering	foster	VERB
easat-8027	44	32	customer	customer	NOUN
easat-8027	44	33	loyalty	loyalty	NOUN
easat-8027	44	34	.	.	PUNCT
easat-8027	45	1	these	these	DET
easat-8027	45	2	marketing	marketing	NOUN
easat-8027	45	3	components	component	NOUN
easat-8027	45	4	are	be	AUX
easat-8027	45	5	strategically	strategically	ADV
easat-8027	45	6	important	important	ADJ
easat-8027	45	7	in	in	ADP
easat-8027	45	8	digital	digital	ADJ
easat-8027	45	9	commerce	commerce	NOUN
easat-8027	45	10	environments	environment	NOUN
easat-8027	45	11	,	,	PUNCT
easat-8027	45	12	where	where	SCONJ
easat-8027	45	13	competition	competition	NOUN
easat-8027	45	14	is	be	AUX
easat-8027	45	15	intense	intense	ADJ
easat-8027	45	16	.	.	PUNCT
easat-8027	46	1	lastly	lastly	ADV
easat-8027	46	2	,	,	PUNCT
easat-8027	46	3	the	the	DET
easat-8027	46	4	research	research	NOUN
easat-8027	46	5	examines	examine	VERB
easat-8027	46	6	psychological	psychological	ADJ
easat-8027	46	7	factors	factor	NOUN
easat-8027	46	8	influencing	influence	VERB
easat-8027	46	9	consumer	consumer	NOUN
easat-8027	46	10	behavior	behavior	NOUN
easat-8027	46	11	,	,	PUNCT
easat-8027	46	12	including	include	VERB
easat-8027	46	13	perceived	perceive	VERB
easat-8027	46	14	value	value	NOUN
easat-8027	46	15	,	,	PUNCT
easat-8027	46	16	expectations	expectation	NOUN
easat-8027	46	17	,	,	PUNCT
easat-8027	46	18	purchase	purchase	NOUN
easat-8027	46	19	intention	intention	NOUN
easat-8027	46	20	,	,	PUNCT
easat-8027	46	21	and	and	CCONJ
easat-8027	46	22	brand	brand	PROPN
easat-8027	46	23	trust	trust	PROPN
easat-8027	46	24	.	.	PUNCT
easat-8027	47	1	these	these	DET
easat-8027	47	2	elements	element	NOUN
easat-8027	47	3	are	be	AUX
easat-8027	47	4	central	central	ADJ
easat-8027	47	5	to	to	ADP
easat-8027	47	6	decision	decision	NOUN
easat-8027	47	7	-	-	PUNCT
easat-8027	47	8	making	making	NOUN
easat-8027	47	9	,	,	PUNCT
easat-8027	47	10	particularly	particularly	ADV
easat-8027	47	11	in	in	ADP
easat-8027	47	12	digital	digital	ADJ
easat-8027	47	13	platform	platform	NOUN
easat-8027	47	14	contexts	contexts	NOUN
easat-8027	47	15	where	where	SCONJ
easat-8027	47	16	user	user	NOUN
easat-8027	47	17	experience	experience	NOUN
easat-8027	47	18	and	and	CCONJ
easat-8027	47	19	emotional	emotional	ADJ
easat-8027	47	20	engagement	engagement	NOUN
easat-8027	47	21	play	play	VERB
easat-8027	47	22	pivotal	pivotal	ADJ
easat-8027	47	23	roles	role	NOUN
easat-8027	47	24	.	.	PUNCT
easat-8027	48	1	the	the	DET
easat-8027	48	2	study	study	NOUN
easat-8027	48	3	acknowledges	acknowledge	VERB
easat-8027	48	4	that	that	SCONJ
easat-8027	48	5	consumers	consumer	NOUN
easat-8027	48	6	'	'	PART
easat-8027	48	7	emotional	emotional	ADJ
easat-8027	48	8	responses	response	NOUN
easat-8027	48	9	and	and	CCONJ
easat-8027	48	10	satisfaction	satisfaction	NOUN
easat-8027	48	11	are	be	AUX
easat-8027	48	12	integral	integral	ADJ
easat-8027	48	13	to	to	ADP
easat-8027	48	14	their	their	PRON
easat-8027	48	15	continued	continue	VERB
easat-8027	48	16	use	use	NOUN
easat-8027	48	17	of	of	ADP
easat-8027	48	18	the	the	DET
easat-8027	48	19	platform	platform	NOUN
easat-8027	48	20	.	.	PUNCT
easat-8027	49	1	hypothesis	hypothesis	NOUN
easat-8027	49	2	1	1	NUM
easat-8027	49	3	:	:	PUNCT
easat-8027	49	4	ease	ease	NOUN
easat-8027	49	5	of	of	ADP
easat-8027	49	6	use	use	NOUN
easat-8027	49	7	platform	platform	NOUN
easat-8027	49	8	is	be	AUX
easat-8027	49	9	positively	positively	ADV
easat-8027	49	10	associated	associate	VERB
easat-8027	49	11	with	with	ADP
easat-8027	49	12	customer	customer	NOUN
easat-8027	49	13	satisfaction	satisfaction	NOUN
easat-8027	49	14	in	in	ADP
easat-8027	49	15	purchasing	purchase	VERB
easat-8027	49	16	products	product	NOUN
easat-8027	49	17	via	via	ADP
easat-8027	49	18	the	the	DET
easat-8027	49	19	shopee	shopee	NOUN
easat-8027	49	20	application	application	NOUN
easat-8027	49	21	in	in	ADP
easat-8027	49	22	thailand	thailand	PROPN
easat-8027	49	23	hypothesis	hypothesis	NOUN
easat-8027	49	24	1.1	1.1	NUM
easat-8027	49	25	:	:	PUNCT
easat-8027	49	26	ease	ease	NOUN
easat-8027	49	27	of	of	ADP
easat-8027	49	28	use	use	NOUN
easat-8027	49	29	and	and	CCONJ
easat-8027	49	30	customer	customer	NOUN
easat-8027	49	31	satisfaction	satisfaction	NOUN
easat-8027	49	32	in	in	ADP
easat-8027	49	33	purchasing	purchase	VERB
easat-8027	49	34	products	product	NOUN
easat-8027	49	35	davis	davis	PROPN
easat-8027	49	36	,	,	PUNCT
easat-8027	49	37	et	et	PROPN
easat-8027	49	38	al	al	PROPN
easat-8027	49	39	.	.	PUNCT
easat-8027	50	1	[	[	X
easat-8027	50	2	4	4	X
easat-8027	50	3	]	]	PUNCT
easat-8027	50	4	asserted	assert	VERB
easat-8027	50	5	that	that	SCONJ
easat-8027	50	6	perceived	perceive	VERB
easat-8027	50	7	ease	ease	NOUN
easat-8027	50	8	of	of	ADP
easat-8027	50	9	use	use	NOUN
easat-8027	50	10	involves	involve	VERB
easat-8027	50	11	clear	clear	ADJ
easat-8027	50	12	navigation	navigation	NOUN
easat-8027	50	13	and	and	CCONJ
easat-8027	50	14	effortless	effortless	ADJ
easat-8027	50	15	access	access	NOUN
easat-8027	50	16	to	to	ADP
easat-8027	50	17	various	various	ADJ
easat-8027	50	18	functions	function	NOUN
easat-8027	50	19	,	,	PUNCT
easat-8027	50	20	which	which	PRON
easat-8027	50	21	are	be	AUX
easat-8027	50	22	essential	essential	ADJ
easat-8027	50	23	components	component	NOUN
easat-8027	50	24	of	of	ADP
easat-8027	50	25	user	user	NOUN
easat-8027	50	26	satisfaction	satisfaction	NOUN
easat-8027	50	27	in	in	ADP
easat-8027	50	28	digital	digital	ADJ
easat-8027	50	29	systems	system	NOUN
easat-8027	50	30	.	.	PUNCT
easat-8027	51	1	kim	kim	PROPN
easat-8027	51	2	and	and	CCONJ
easat-8027	51	3	stoel	stoel	PROPN
easat-8027	52	1	[	[	X
easat-8027	52	2	5	5	NUM
easat-8027	52	3	]	]	PUNCT
easat-8027	52	4	emphasized	emphasize	VERB
easat-8027	52	5	that	that	SCONJ
easat-8027	52	6	user	user	NOUN
easat-8027	52	7	-	-	PUNCT
easat-8027	52	8	friendly	friendly	ADJ
easat-8027	52	9	interfaces	interface	NOUN
easat-8027	52	10	help	help	VERB
easat-8027	52	11	minimize	minimize	VERB
easat-8027	52	12	cognitive	cognitive	ADJ
easat-8027	52	13	load	load	NOUN
easat-8027	52	14	,	,	PUNCT
easat-8027	52	15	fostering	foster	VERB
easat-8027	52	16	greater	great	ADJ
easat-8027	52	17	trust	trust	NOUN
easat-8027	52	18	and	and	CCONJ
easat-8027	52	19	comfort	comfort	NOUN
easat-8027	52	20	in	in	ADP
easat-8027	52	21	online	online	ADJ
easat-8027	52	22	shopping	shopping	NOUN
easat-8027	52	23	environments	environment	NOUN
easat-8027	52	24	.	.	PUNCT
easat-8027	53	1	1041	1041	NUM
easat-8027	53	2	edelweiss	edelweiss	PROPN
easat-8027	53	3	applied	apply	VERB
easat-8027	53	4	science	science	NOUN
easat-8027	53	5	and	and	CCONJ
easat-8027	53	6	technology	technology	NOUN
easat-8027	53	7	issn	issn	PROPN
easat-8027	53	8	:	:	PUNCT
easat-8027	53	9	2576	2576	NUM
easat-8027	53	10	-	-	SYM
easat-8027	53	11	8484	8484	NUM
easat-8027	53	12	vol	vol	NOUN
easat-8027	53	13	.	.	PROPN
easat-8027	54	1	9	9	NUM
easat-8027	54	2	,	,	PUNCT
easat-8027	54	3	no	no	INTJ
easat-8027	54	4	.	.	NOUN
easat-8027	54	5	6	6	NUM
easat-8027	54	6	:	:	SYM
easat-8027	54	7	1039	1039	NUM
easat-8027	54	8	-	-	SYM
easat-8027	54	9	1050	1050	NUM
easat-8027	54	10	,	,	PUNCT
easat-8027	54	11	2025	2025	NUM
easat-8027	54	12	doi	doi	NOUN
easat-8027	54	13	:	:	PUNCT
easat-8027	54	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	54	15	©	©	PROPN
easat-8027	54	16	2025	2025	NUM
easat-8027	54	17	by	by	ADP
easat-8027	54	18	the	the	DET
easat-8027	54	19	authors	author	NOUN
easat-8027	54	20	;	;	PUNCT
easat-8027	54	21	licensee	licensee	PROPN
easat-8027	54	22	learning	learn	VERB
easat-8027	54	23	gate	gate	PROPN
easat-8027	54	24	al	al	PROPN
easat-8027	54	25	-	-	PUNCT
easat-8027	54	26	debei	debei	PROPN
easat-8027	54	27	,	,	PUNCT
easat-8027	54	28	et	et	PROPN
easat-8027	54	29	al	al	PROPN
easat-8027	54	30	.	.	PUNCT
easat-8027	55	1	[	[	X
easat-8027	55	2	6	6	NUM
easat-8027	55	3	]	]	PUNCT
easat-8027	55	4	found	find	VERB
easat-8027	55	5	that	that	SCONJ
easat-8027	55	6	well	well	ADV
easat-8027	55	7	-	-	PUNCT
easat-8027	55	8	structured	structure	VERB
easat-8027	55	9	website	website	NOUN
easat-8027	55	10	and	and	CCONJ
easat-8027	55	11	application	application	NOUN
easat-8027	55	12	navigation	navigation	NOUN
easat-8027	55	13	enables	enable	VERB
easat-8027	55	14	users	user	NOUN
easat-8027	55	15	to	to	PART
easat-8027	55	16	locate	locate	VERB
easat-8027	55	17	products	product	NOUN
easat-8027	55	18	quickly	quickly	ADV
easat-8027	55	19	,	,	PUNCT
easat-8027	55	20	thereby	thereby	ADV
easat-8027	55	21	reducing	reduce	VERB
easat-8027	55	22	confusion	confusion	NOUN
easat-8027	55	23	and	and	CCONJ
easat-8027	55	24	enhancing	enhance	VERB
easat-8027	55	25	overall	overall	ADJ
easat-8027	55	26	satisfaction	satisfaction	NOUN
easat-8027	55	27	.	.	PUNCT
easat-8027	56	1	srisupawatanan	srisupawatanan	NOUN
easat-8027	57	1	[	[	X
easat-8027	57	2	7	7	NUM
easat-8027	57	3	]	]	PUNCT
easat-8027	57	4	observed	observe	VERB
easat-8027	57	5	that	that	SCONJ
easat-8027	57	6	clearly	clearly	ADV
easat-8027	57	7	labeled	label	VERB
easat-8027	57	8	menus	menu	NOUN
easat-8027	57	9	,	,	PUNCT
easat-8027	57	10	efficient	efficient	ADJ
easat-8027	57	11	search	search	NOUN
easat-8027	57	12	systems	system	NOUN
easat-8027	57	13	,	,	PUNCT
easat-8027	57	14	and	and	CCONJ
easat-8027	57	15	responsive	responsive	ADJ
easat-8027	57	16	screen	screen	NOUN
easat-8027	57	17	layouts	layout	NOUN
easat-8027	57	18	significantly	significantly	ADV
easat-8027	57	19	enhance	enhance	VERB
easat-8027	57	20	the	the	DET
easat-8027	57	21	user	user	NOUN
easat-8027	57	22	experience	experience	NOUN
easat-8027	57	23	on	on	ADP
easat-8027	57	24	the	the	DET
easat-8027	57	25	shopee	shopee	NOUN
easat-8027	57	26	platform	platform	NOUN
easat-8027	57	27	.	.	PUNCT
easat-8027	58	1	hypothesis	hypothesis	NOUN
easat-8027	58	2	1.2	1.2	NUM
easat-8027	58	3	:	:	PUNCT
easat-8027	58	4	speed	speed	NOUN
easat-8027	58	5	/	/	SYM
easat-8027	58	6	responsiveness	responsiveness	NOUN
easat-8027	58	7	and	and	CCONJ
easat-8027	58	8	customer	customer	NOUN
easat-8027	58	9	satisfaction	satisfaction	NOUN
easat-8027	58	10	in	in	ADP
easat-8027	58	11	purchasing	purchase	VERB
easat-8027	58	12	products	product	NOUN
easat-8027	58	13	davis	davis	NOUN
easat-8027	59	1	[	[	X
easat-8027	59	2	2	2	NUM
easat-8027	59	3	]	]	PUNCT
easat-8027	59	4	highlighted	highlight	VERB
easat-8027	59	5	that	that	SCONJ
easat-8027	59	6	system	system	NOUN
easat-8027	59	7	speed	speed	NOUN
easat-8027	59	8	is	be	AUX
easat-8027	59	9	a	a	DET
easat-8027	59	10	key	key	ADJ
easat-8027	59	11	component	component	NOUN
easat-8027	59	12	of	of	ADP
easat-8027	59	13	perceived	perceive	VERB
easat-8027	59	14	ease	ease	NOUN
easat-8027	59	15	of	of	ADP
easat-8027	59	16	use	use	NOUN
easat-8027	59	17	,	,	PUNCT
easat-8027	59	18	influencing	influence	VERB
easat-8027	59	19	both	both	DET
easat-8027	59	20	user	user	NOUN
easat-8027	59	21	satisfaction	satisfaction	NOUN
easat-8027	59	22	and	and	CCONJ
easat-8027	59	23	the	the	DET
easat-8027	59	24	acceptance	acceptance	NOUN
easat-8027	59	25	of	of	ADP
easat-8027	59	26	technology	technology	NOUN
easat-8027	59	27	.	.	PUNCT
easat-8027	60	1	zhou	zhou	PROPN
easat-8027	60	2	,	,	PUNCT
easat-8027	60	3	et	et	PROPN
easat-8027	60	4	al	al	PROPN
easat-8027	60	5	.	.	PUNCT
easat-8027	61	1	[	[	X
easat-8027	61	2	8	8	NUM
easat-8027	61	3	]	]	PUNCT
easat-8027	61	4	identified	identify	VERB
easat-8027	61	5	that	that	SCONJ
easat-8027	61	6	rapid	rapid	ADJ
easat-8027	61	7	transaction	transaction	NOUN
easat-8027	61	8	processes	process	NOUN
easat-8027	61	9	,	,	PUNCT
easat-8027	61	10	particularly	particularly	ADV
easat-8027	61	11	during	during	ADP
easat-8027	61	12	the	the	DET
easat-8027	61	13	purchasing	purchasing	NOUN
easat-8027	61	14	and	and	CCONJ
easat-8027	61	15	payment	payment	NOUN
easat-8027	61	16	stages	stage	NOUN
easat-8027	61	17	,	,	PUNCT
easat-8027	61	18	play	play	VERB
easat-8027	61	19	a	a	DET
easat-8027	61	20	crucial	crucial	ADJ
easat-8027	61	21	role	role	NOUN
easat-8027	61	22	in	in	ADP
easat-8027	61	23	reducing	reduce	VERB
easat-8027	61	24	cart	cart	NOUN
easat-8027	61	25	abandonment	abandonment	NOUN
easat-8027	61	26	rates	rate	NOUN
easat-8027	61	27	and	and	CCONJ
easat-8027	61	28	increasing	increase	VERB
easat-8027	61	29	customer	customer	NOUN
easat-8027	61	30	satisfaction	satisfaction	NOUN
easat-8027	61	31	.	.	PUNCT
easat-8027	62	1	saengsirichai	saengsirichai	PROPN
easat-8027	63	1	[	[	X
easat-8027	63	2	9	9	NUM
easat-8027	63	3	]	]	PUNCT
easat-8027	63	4	supported	support	VERB
easat-8027	63	5	the	the	DET
easat-8027	63	6	notion	notion	NOUN
easat-8027	63	7	that	that	SCONJ
easat-8027	63	8	users	user	NOUN
easat-8027	63	9	who	who	PRON
easat-8027	63	10	experience	experience	VERB
easat-8027	63	11	fast	fast	ADJ
easat-8027	63	12	access	access	NOUN
easat-8027	63	13	to	to	ADP
easat-8027	63	14	product	product	NOUN
easat-8027	63	15	information	information	NOUN
easat-8027	63	16	and	and	CCONJ
easat-8027	63	17	smooth	smooth	ADJ
easat-8027	63	18	transaction	transaction	NOUN
easat-8027	63	19	flows	flow	NOUN
easat-8027	63	20	report	report	VERB
easat-8027	63	21	higher	high	ADJ
easat-8027	63	22	levels	level	NOUN
easat-8027	63	23	of	of	ADP
easat-8027	63	24	satisfaction	satisfaction	NOUN
easat-8027	63	25	with	with	ADP
easat-8027	63	26	the	the	DET
easat-8027	63	27	shopee	shopee	NOUN
easat-8027	63	28	platform	platform	NOUN
easat-8027	63	29	.	.	PUNCT
easat-8027	64	1	hypothesis	hypothesis	NOUN
easat-8027	64	2	1.3	1.3	NUM
easat-8027	64	3	:	:	PUNCT
easat-8027	64	4	clarity	clarity	NOUN
easat-8027	64	5	of	of	ADP
easat-8027	64	6	information	information	NOUN
easat-8027	64	7	and	and	CCONJ
easat-8027	64	8	customer	customer	NOUN
easat-8027	64	9	satisfaction	satisfaction	NOUN
easat-8027	64	10	in	in	ADP
easat-8027	64	11	purchasing	purchase	VERB
easat-8027	64	12	products	product	NOUN
easat-8027	64	13	kim	kim	PROPN
easat-8027	64	14	and	and	CCONJ
easat-8027	64	15	stoel	stoel	PROPN
easat-8027	65	1	[	[	X
easat-8027	65	2	5	5	X
easat-8027	65	3	]	]	PUNCT
easat-8027	65	4	found	find	VERB
easat-8027	65	5	that	that	SCONJ
easat-8027	65	6	clear	clear	ADJ
easat-8027	65	7	interfaces	interface	NOUN
easat-8027	65	8	and	and	CCONJ
easat-8027	65	9	well	well	ADV
easat-8027	65	10	-	-	PUNCT
easat-8027	65	11	organized	organize	VERB
easat-8027	65	12	content	content	NOUN
easat-8027	65	13	reduce	reduce	VERB
easat-8027	65	14	cognitive	cognitive	ADJ
easat-8027	65	15	strain	strain	NOUN
easat-8027	65	16	,	,	PUNCT
easat-8027	65	17	instilling	instill	VERB
easat-8027	65	18	confidence	confidence	NOUN
easat-8027	65	19	in	in	ADP
easat-8027	65	20	online	online	ADJ
easat-8027	65	21	shoppers	shopper	NOUN
easat-8027	65	22	and	and	CCONJ
easat-8027	65	23	minimizing	minimize	VERB
easat-8027	65	24	misunderstandings	misunderstanding	NOUN
easat-8027	65	25	about	about	ADP
easat-8027	65	26	product	product	NOUN
easat-8027	65	27	information	information	NOUN
easat-8027	65	28	.	.	PUNCT
easat-8027	66	1	radziszewska	radziszewska	PROPN
easat-8027	66	2	,	,	PUNCT
easat-8027	66	3	et	et	PROPN
easat-8027	66	4	al	al	PROPN
easat-8027	66	5	.	.	PUNCT
easat-8027	67	1	[	[	X
easat-8027	67	2	10	10	NUM
easat-8027	67	3	]	]	PUNCT
easat-8027	67	4	highlighted	highlight	VERB
easat-8027	67	5	that	that	SCONJ
easat-8027	67	6	the	the	DET
easat-8027	67	7	clarity	clarity	NOUN
easat-8027	67	8	and	and	CCONJ
easat-8027	67	9	completeness	completeness	NOUN
easat-8027	67	10	of	of	ADP
easat-8027	67	11	product	product	NOUN
easat-8027	67	12	information	information	NOUN
easat-8027	67	13	on	on	ADP
easat-8027	67	14	ecommerce	ecommerce	NOUN
easat-8027	67	15	platforms	platform	NOUN
easat-8027	67	16	are	be	AUX
easat-8027	67	17	crucial	crucial	ADJ
easat-8027	67	18	elements	element	NOUN
easat-8027	67	19	that	that	PRON
easat-8027	67	20	influence	influence	VERB
easat-8027	67	21	customer	customer	NOUN
easat-8027	67	22	satisfaction	satisfaction	NOUN
easat-8027	67	23	.	.	PUNCT
easat-8027	68	1	clearly	clearly	ADV
easat-8027	68	2	presented	present	VERB
easat-8027	68	3	information	information	NOUN
easat-8027	68	4	helps	help	VERB
easat-8027	68	5	reduce	reduce	VERB
easat-8027	68	6	ambiguity	ambiguity	NOUN
easat-8027	68	7	and	and	CCONJ
easat-8027	68	8	builds	build	VERB
easat-8027	68	9	consumer	consumer	NOUN
easat-8027	68	10	trust	trust	NOUN
easat-8027	68	11	during	during	ADP
easat-8027	68	12	the	the	DET
easat-8027	68	13	purchase	purchase	NOUN
easat-8027	68	14	decision	decision	NOUN
easat-8027	68	15	-	-	PUNCT
easat-8027	68	16	making	make	VERB
easat-8027	68	17	process	process	NOUN
easat-8027	68	18	.	.	PUNCT
easat-8027	69	1	suciningrum	suciningrum	PROPN
easat-8027	69	2	and	and	CCONJ
easat-8027	69	3	usman	usman	NOUN
easat-8027	70	1	[	[	X
easat-8027	70	2	11	11	NUM
easat-8027	70	3	]	]	PUNCT
easat-8027	70	4	found	find	VERB
easat-8027	70	5	that	that	SCONJ
easat-8027	70	6	customer	customer	NOUN
easat-8027	70	7	satisfaction	satisfaction	NOUN
easat-8027	70	8	on	on	ADP
easat-8027	70	9	the	the	DET
easat-8027	70	10	shopee	shopee	NOUN
easat-8027	70	11	platform	platform	NOUN
easat-8027	70	12	is	be	AUX
easat-8027	70	13	significantly	significantly	ADV
easat-8027	70	14	influenced	influence	VERB
easat-8027	70	15	by	by	ADP
easat-8027	70	16	product	product	NOUN
easat-8027	70	17	quality	quality	NOUN
easat-8027	70	18	,	,	PUNCT
easat-8027	70	19	service	service	NOUN
easat-8027	70	20	quality	quality	NOUN
easat-8027	70	21	,	,	PUNCT
easat-8027	70	22	and	and	CCONJ
easat-8027	70	23	pricing	pricing	NOUN
easat-8027	70	24	.	.	PUNCT
easat-8027	71	1	these	these	DET
easat-8027	71	2	variables	variable	NOUN
easat-8027	71	3	were	be	AUX
easat-8027	71	4	shown	show	VERB
easat-8027	71	5	to	to	PART
easat-8027	71	6	have	have	VERB
easat-8027	71	7	a	a	DET
easat-8027	71	8	positive	positive	ADJ
easat-8027	71	9	correlation	correlation	NOUN
easat-8027	71	10	with	with	ADP
easat-8027	71	11	consumers	consumer	NOUN
easat-8027	71	12	’	’	PART
easat-8027	71	13	overall	overall	ADJ
easat-8027	71	14	satisfaction	satisfaction	NOUN
easat-8027	71	15	levels	level	NOUN
easat-8027	71	16	.	.	PUNCT
easat-8027	72	1	srisupawatanan	srisupawatanan	NOUN
easat-8027	73	1	[	[	X
easat-8027	73	2	7	7	NUM
easat-8027	73	3	]	]	PUNCT
easat-8027	73	4	noted	note	VERB
easat-8027	73	5	that	that	SCONJ
easat-8027	73	6	shopee	shopee	NOUN
easat-8027	73	7	users	user	NOUN
easat-8027	73	8	who	who	PRON
easat-8027	73	9	perceive	perceive	VERB
easat-8027	73	10	product	product	NOUN
easat-8027	73	11	listings	listing	NOUN
easat-8027	73	12	as	as	ADP
easat-8027	73	13	comprehensive	comprehensive	ADJ
easat-8027	73	14	,	,	PUNCT
easat-8027	73	15	including	include	VERB
easat-8027	73	16	images	image	NOUN
easat-8027	73	17	,	,	PUNCT
easat-8027	73	18	usage	usage	NOUN
easat-8027	73	19	details	detail	NOUN
easat-8027	73	20	,	,	PUNCT
easat-8027	73	21	genuine	genuine	ADJ
easat-8027	73	22	user	user	NOUN
easat-8027	73	23	reviews	review	NOUN
easat-8027	73	24	,	,	PUNCT
easat-8027	73	25	and	and	CCONJ
easat-8027	73	26	seller	seller	NOUN
easat-8027	73	27	information	information	NOUN
easat-8027	73	28	,	,	PUNCT
easat-8027	73	29	tend	tend	VERB
easat-8027	73	30	to	to	PART
easat-8027	73	31	be	be	AUX
easat-8027	73	32	more	more	ADV
easat-8027	73	33	satisfied	satisfied	ADJ
easat-8027	73	34	than	than	ADP
easat-8027	73	35	those	those	PRON
easat-8027	73	36	encountering	encounter	VERB
easat-8027	73	37	vague	vague	ADJ
easat-8027	73	38	or	or	CCONJ
easat-8027	73	39	incomplete	incomplete	ADJ
easat-8027	73	40	information	information	NOUN
easat-8027	73	41	.	.	PUNCT
easat-8027	74	1	masyhuri	masyhuri	PROPN
easat-8027	75	1	[	[	X
easat-8027	75	2	12	12	NUM
easat-8027	75	3	]	]	PUNCT
easat-8027	75	4	identified	identify	VERB
easat-8027	75	5	several	several	ADJ
easat-8027	75	6	key	key	ADJ
easat-8027	75	7	factors	factor	NOUN
easat-8027	75	8	affecting	affect	VERB
easat-8027	75	9	customer	customer	NOUN
easat-8027	75	10	satisfaction	satisfaction	NOUN
easat-8027	75	11	in	in	ADP
easat-8027	75	12	e	e	NOUN
easat-8027	75	13	-	-	NOUN
easat-8027	75	14	commerce	commerce	NOUN
easat-8027	75	15	businesses	business	NOUN
easat-8027	75	16	,	,	PUNCT
easat-8027	75	17	including	include	VERB
easat-8027	75	18	website	website	NOUN
easat-8027	75	19	quality	quality	NOUN
easat-8027	75	20	,	,	PUNCT
easat-8027	75	21	order	order	NOUN
easat-8027	75	22	fulfillment	fulfillment	NOUN
easat-8027	75	23	,	,	PUNCT
easat-8027	75	24	ease	ease	NOUN
easat-8027	75	25	of	of	ADP
easat-8027	75	26	use	use	NOUN
easat-8027	75	27	,	,	PUNCT
easat-8027	75	28	product	product	NOUN
easat-8027	75	29	and	and	CCONJ
easat-8027	75	30	service	service	NOUN
easat-8027	75	31	presentation	presentation	NOUN
easat-8027	75	32	,	,	PUNCT
easat-8027	75	33	as	as	ADV
easat-8027	75	34	well	well	ADV
easat-8027	75	35	as	as	ADP
easat-8027	75	36	security	security	NOUN
easat-8027	75	37	and	and	CCONJ
easat-8027	75	38	privacy	privacy	NOUN
easat-8027	75	39	.	.	PUNCT
easat-8027	76	1	these	these	DET
easat-8027	76	2	factors	factor	NOUN
easat-8027	76	3	collectively	collectively	ADV
easat-8027	76	4	play	play	VERB
easat-8027	76	5	a	a	DET
easat-8027	76	6	significant	significant	ADJ
easat-8027	76	7	role	role	NOUN
easat-8027	76	8	in	in	ADP
easat-8027	76	9	shaping	shape	VERB
easat-8027	76	10	customer	customer	NOUN
easat-8027	76	11	satisfaction	satisfaction	NOUN
easat-8027	76	12	.	.	PUNCT
easat-8027	77	1	hypothesis	hypothesis	NOUN
easat-8027	77	2	1.4	1.4	NUM
easat-8027	77	3	:	:	PUNCT
easat-8027	77	4	device	device	NOUN
easat-8027	77	5	compatibility	compatibility	NOUN
easat-8027	77	6	and	and	CCONJ
easat-8027	77	7	customer	customer	NOUN
easat-8027	77	8	satisfaction	satisfaction	NOUN
easat-8027	77	9	in	in	ADP
easat-8027	77	10	purchasing	purchase	VERB
easat-8027	77	11	products	product	NOUN
easat-8027	77	12	davis	davis	NOUN
easat-8027	78	1	[	[	X
easat-8027	78	2	2	2	NUM
easat-8027	78	3	]	]	PUNCT
easat-8027	78	4	also	also	ADV
easat-8027	78	5	noted	note	VERB
easat-8027	78	6	that	that	SCONJ
easat-8027	78	7	the	the	DET
easat-8027	78	8	alignment	alignment	NOUN
easat-8027	78	9	of	of	ADP
easat-8027	78	10	technology	technology	NOUN
easat-8027	78	11	with	with	ADP
easat-8027	78	12	the	the	DET
easat-8027	78	13	user	user	NOUN
easat-8027	78	14	’s	’s	PART
easat-8027	78	15	context	context	NOUN
easat-8027	78	16	influences	influence	NOUN
easat-8027	78	17	perceived	perceive	VERB
easat-8027	78	18	ease	ease	NOUN
easat-8027	78	19	of	of	ADP
easat-8027	78	20	use	use	NOUN
easat-8027	78	21	,	,	PUNCT
easat-8027	78	22	thereby	thereby	ADV
easat-8027	78	23	increasing	increase	VERB
easat-8027	78	24	both	both	PRON
easat-8027	78	25	acceptance	acceptance	NOUN
easat-8027	78	26	and	and	CCONJ
easat-8027	78	27	satisfaction	satisfaction	NOUN
easat-8027	78	28	.	.	PUNCT
easat-8027	79	1	tarute	tarute	PROPN
easat-8027	79	2	,	,	PUNCT
easat-8027	79	3	et	et	PROPN
easat-8027	79	4	al	al	PROPN
easat-8027	79	5	.	.	PUNCT
easat-8027	80	1	[	[	X
easat-8027	80	2	13	13	NUM
easat-8027	80	3	]	]	PUNCT
easat-8027	80	4	emphasized	emphasize	VERB
easat-8027	80	5	that	that	SCONJ
easat-8027	80	6	a	a	DET
easat-8027	80	7	platform	platform	NOUN
easat-8027	80	8	’s	’s	PART
easat-8027	80	9	ability	ability	NOUN
easat-8027	80	10	to	to	PART
easat-8027	80	11	adapt	adapt	VERB
easat-8027	80	12	its	its	PRON
easat-8027	80	13	interface	interface	NOUN
easat-8027	80	14	across	across	ADP
easat-8027	80	15	various	various	ADJ
easat-8027	80	16	devices	device	NOUN
easat-8027	80	17	enhances	enhance	VERB
easat-8027	80	18	accessibility	accessibility	NOUN
easat-8027	80	19	,	,	PUNCT
easat-8027	80	20	improves	improve	VERB
easat-8027	80	21	loading	loading	NOUN
easat-8027	80	22	speed	speed	NOUN
easat-8027	80	23	,	,	PUNCT
easat-8027	80	24	and	and	CCONJ
easat-8027	80	25	ensures	ensure	VERB
easat-8027	80	26	smoother	smooth	ADJ
easat-8027	80	27	transactions	transaction	NOUN
easat-8027	80	28	,	,	PUNCT
easat-8027	80	29	all	all	PRON
easat-8027	80	30	of	of	ADP
easat-8027	80	31	which	which	PRON
easat-8027	80	32	contribute	contribute	VERB
easat-8027	80	33	significantly	significantly	ADV
easat-8027	80	34	to	to	ADP
easat-8027	80	35	customer	customer	NOUN
easat-8027	80	36	satisfaction	satisfaction	NOUN
easat-8027	80	37	.	.	PUNCT
easat-8027	81	1	sutthiprapha	sutthiprapha	PROPN
easat-8027	81	2	,	,	PUNCT
easat-8027	81	3	et	et	PROPN
easat-8027	81	4	al	al	PROPN
easat-8027	81	5	.	.	PUNCT
easat-8027	82	1	[	[	X
easat-8027	82	2	14	14	NUM
easat-8027	82	3	]	]	PUNCT
easat-8027	82	4	found	find	VERB
easat-8027	82	5	that	that	SCONJ
easat-8027	82	6	shopee	shopee	NOUN
easat-8027	82	7	users	user	NOUN
easat-8027	82	8	who	who	PRON
easat-8027	82	9	accessed	access	VERB
easat-8027	82	10	the	the	DET
easat-8027	82	11	platform	platform	NOUN
easat-8027	82	12	via	via	ADP
easat-8027	82	13	smartphones	smartphone	NOUN
easat-8027	82	14	and	and	CCONJ
easat-8027	82	15	experienced	experience	VERB
easat-8027	82	16	responsive	responsive	ADJ
easat-8027	82	17	interfaces	interface	NOUN
easat-8027	82	18	and	and	CCONJ
easat-8027	82	19	fast	fast	ADJ
easat-8027	82	20	loading	loading	NOUN
easat-8027	82	21	times	time	NOUN
easat-8027	82	22	reported	report	VERB
easat-8027	82	23	higher	high	ADJ
easat-8027	82	24	satisfaction	satisfaction	NOUN
easat-8027	82	25	levels	level	NOUN
easat-8027	82	26	than	than	ADP
easat-8027	82	27	those	those	PRON
easat-8027	82	28	who	who	PRON
easat-8027	82	29	encountered	encounter	VERB
easat-8027	82	30	device	device	NOUN
easat-8027	82	31	-	-	PUNCT
easat-8027	82	32	related	relate	VERB
easat-8027	82	33	issues	issue	NOUN
easat-8027	82	34	.	.	PUNCT
easat-8027	83	1	hypothesis	hypothesis	NOUN
easat-8027	83	2	2	2	NUM
easat-8027	83	3	:	:	PUNCT
easat-8027	83	4	marketing	marketing	NOUN
easat-8027	83	5	mix	mix	NOUN
easat-8027	83	6	(	(	PUNCT
easat-8027	83	7	5ps	5ps	NOUN
easat-8027	83	8	)	)	PUNCT
easat-8027	83	9	is	be	AUX
easat-8027	83	10	positively	positively	ADV
easat-8027	83	11	associated	associate	VERB
easat-8027	83	12	with	with	ADP
easat-8027	83	13	customer	customer	NOUN
easat-8027	83	14	satisfaction	satisfaction	NOUN
easat-8027	83	15	in	in	ADP
easat-8027	83	16	purchasing	purchase	VERB
easat-8027	83	17	products	product	NOUN
easat-8027	83	18	via	via	ADP
easat-8027	83	19	the	the	DET
easat-8027	83	20	shopee	shopee	NOUN
easat-8027	83	21	application	application	NOUN
easat-8027	83	22	in	in	ADP
easat-8027	83	23	thailand	thailand	PROPN
easat-8027	83	24	hypothesis	hypothesis	NOUN
easat-8027	83	25	2.1	2.1	NUM
easat-8027	83	26	:	:	PUNCT
easat-8027	83	27	product	product	NOUN
easat-8027	83	28	and	and	CCONJ
easat-8027	83	29	customer	customer	NOUN
easat-8027	83	30	satisfaction	satisfaction	NOUN
easat-8027	83	31	in	in	ADP
easat-8027	83	32	purchasing	purchase	VERB
easat-8027	83	33	products	product	NOUN
easat-8027	83	34	zeithaml	zeithaml	PROPN
easat-8027	83	35	,	,	PUNCT
easat-8027	83	36	et	et	PROPN
easat-8027	83	37	al	al	PROPN
easat-8027	83	38	.	.	PUNCT
easat-8027	84	1	[	[	X
easat-8027	84	2	15	15	NUM
easat-8027	84	3	]	]	PUNCT
easat-8027	84	4	explained	explain	VERB
easat-8027	84	5	that	that	SCONJ
easat-8027	84	6	perceived	perceive	VERB
easat-8027	84	7	product	product	NOUN
easat-8027	84	8	value	value	NOUN
easat-8027	84	9	,	,	PUNCT
easat-8027	84	10	particularly	particularly	ADV
easat-8027	84	11	reliability	reliability	NOUN
easat-8027	84	12	,	,	PUNCT
easat-8027	84	13	functionality	functionality	NOUN
easat-8027	84	14	,	,	PUNCT
easat-8027	84	15	and	and	CCONJ
easat-8027	84	16	modernity	modernity	NOUN
easat-8027	84	17	,	,	PUNCT
easat-8027	84	18	directly	directly	ADV
easat-8027	84	19	influences	influence	VERB
easat-8027	84	20	customer	customer	NOUN
easat-8027	84	21	satisfaction	satisfaction	NOUN
easat-8027	84	22	.	.	PUNCT
easat-8027	85	1	kotler	kotler	PROPN
easat-8027	85	2	and	and	CCONJ
easat-8027	85	3	keller	keller	PROPN
easat-8027	86	1	[	[	X
easat-8027	86	2	3	3	NUM
easat-8027	86	3	]	]	PUNCT
easat-8027	86	4	defined	define	VERB
easat-8027	86	5	"	"	PUNCT
easat-8027	86	6	product	product	NOUN
easat-8027	86	7	"	"	PUNCT
easat-8027	86	8	as	as	ADP
easat-8027	86	9	anything	anything	PRON
easat-8027	86	10	that	that	PRON
easat-8027	86	11	can	can	AUX
easat-8027	86	12	be	be	AUX
easat-8027	86	13	offered	offer	VERB
easat-8027	86	14	to	to	ADP
easat-8027	86	15	a	a	DET
easat-8027	86	16	market	market	NOUN
easat-8027	86	17	to	to	PART
easat-8027	86	18	satisfy	satisfy	VERB
easat-8027	86	19	a	a	DET
easat-8027	86	20	want	want	NOUN
easat-8027	86	21	or	or	CCONJ
easat-8027	86	22	need	need	VERB
easat-8027	86	23	,	,	PUNCT
easat-8027	86	24	encompassing	encompass	VERB
easat-8027	86	25	aspects	aspect	NOUN
easat-8027	86	26	such	such	ADJ
easat-8027	86	27	as	as	ADP
easat-8027	86	28	quality	quality	NOUN
easat-8027	86	29	,	,	PUNCT
easat-8027	86	30	design	design	NOUN
easat-8027	86	31	,	,	PUNCT
easat-8027	86	32	features	feature	NOUN
easat-8027	86	33	,	,	PUNCT
easat-8027	86	34	and	and	CCONJ
easat-8027	86	35	warranty	warranty	NOUN
easat-8027	86	36	.	.	PUNCT
easat-8027	87	1	mahanon	mahanon	PROPN
easat-8027	87	2	,	,	PUNCT
easat-8027	87	3	et	et	PROPN
easat-8027	87	4	al	al	PROPN
easat-8027	87	5	.	.	PUNCT
easat-8027	88	1	[	[	X
easat-8027	88	2	16	16	NUM
easat-8027	88	3	]	]	PUNCT
easat-8027	88	4	found	find	VERB
easat-8027	88	5	that	that	SCONJ
easat-8027	88	6	shopee	shopee	NOUN
easat-8027	88	7	consumers	consumer	NOUN
easat-8027	88	8	report	report	VERB
easat-8027	88	9	higher	high	ADJ
easat-8027	88	10	levels	level	NOUN
easat-8027	88	11	of	of	ADP
easat-8027	88	12	satisfaction	satisfaction	NOUN
easat-8027	88	13	when	when	SCONJ
easat-8027	88	14	the	the	DET
easat-8027	88	15	products	product	NOUN
easat-8027	88	16	they	they	PRON
easat-8027	88	17	receive	receive	VERB
easat-8027	88	18	match	match	VERB
easat-8027	88	19	the	the	DET
easat-8027	88	20	online	online	ADJ
easat-8027	88	21	descriptions	description	NOUN
easat-8027	88	22	,	,	PUNCT
easat-8027	88	23	include	include	VERB
easat-8027	88	24	comprehensive	comprehensive	ADJ
easat-8027	88	25	information	information	NOUN
easat-8027	88	26	,	,	PUNCT
easat-8027	88	27	and	and	CCONJ
easat-8027	88	28	receive	receive	VERB
easat-8027	88	29	positive	positive	ADJ
easat-8027	88	30	customer	customer	NOUN
easat-8027	88	31	reviews	review	NOUN
easat-8027	88	32	.	.	PUNCT
easat-8027	89	1	in	in	ADP
easat-8027	89	2	contrast	contrast	NOUN
easat-8027	89	3	,	,	PUNCT
easat-8027	89	4	inconsistencies	inconsistency	NOUN
easat-8027	89	5	between	between	ADP
easat-8027	89	6	expectations	expectation	NOUN
easat-8027	89	7	and	and	CCONJ
easat-8027	89	8	reality	reality	NOUN
easat-8027	89	9	often	often	ADV
easat-8027	89	10	result	result	VERB
easat-8027	89	11	in	in	ADP
easat-8027	89	12	dissatisfaction	dissatisfaction	NOUN
easat-8027	89	13	.	.	PUNCT
easat-8027	90	1	1042	1042	NUM
easat-8027	90	2	edelweiss	edelweiss	PROPN
easat-8027	90	3	applied	apply	VERB
easat-8027	90	4	science	science	NOUN
easat-8027	90	5	and	and	CCONJ
easat-8027	90	6	technology	technology	NOUN
easat-8027	90	7	issn	issn	PROPN
easat-8027	90	8	:	:	PUNCT
easat-8027	90	9	2576	2576	NUM
easat-8027	90	10	-	-	SYM
easat-8027	90	11	8484	8484	NUM
easat-8027	90	12	vol	vol	NOUN
easat-8027	90	13	.	.	PROPN
easat-8027	91	1	9	9	NUM
easat-8027	91	2	,	,	PUNCT
easat-8027	91	3	no	no	INTJ
easat-8027	91	4	.	.	NOUN
easat-8027	91	5	6	6	NUM
easat-8027	91	6	:	:	SYM
easat-8027	91	7	1039	1039	NUM
easat-8027	91	8	-	-	SYM
easat-8027	91	9	1050	1050	NUM
easat-8027	91	10	,	,	PUNCT
easat-8027	91	11	2025	2025	NUM
easat-8027	91	12	doi	doi	NOUN
easat-8027	91	13	:	:	PUNCT
easat-8027	91	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	91	15	©	©	PROPN
easat-8027	91	16	2025	2025	NUM
easat-8027	91	17	by	by	ADP
easat-8027	91	18	the	the	DET
easat-8027	91	19	authors	author	NOUN
easat-8027	91	20	;	;	PUNCT
easat-8027	91	21	licensee	licensee	PROPN
easat-8027	91	22	learning	learn	VERB
easat-8027	91	23	gate	gate	PROPN
easat-8027	91	24	hypothesis	hypothesis	NOUN
easat-8027	91	25	2.2	2.2	NUM
easat-8027	91	26	:	:	PUNCT
easat-8027	91	27	price	price	NOUN
easat-8027	91	28	and	and	CCONJ
easat-8027	91	29	customer	customer	NOUN
easat-8027	91	30	satisfaction	satisfaction	NOUN
easat-8027	91	31	in	in	ADP
easat-8027	91	32	purchasing	purchase	VERB
easat-8027	91	33	products	product	NOUN
easat-8027	91	34	dodds	dodd	NOUN
easat-8027	91	35	,	,	PUNCT
easat-8027	91	36	et	et	PROPN
easat-8027	91	37	al	al	PROPN
easat-8027	91	38	.	.	PUNCT
easat-8027	92	1	[	[	X
easat-8027	92	2	17	17	NUM
easat-8027	92	3	]	]	PUNCT
easat-8027	92	4	highlighted	highlight	VERB
easat-8027	92	5	that	that	SCONJ
easat-8027	92	6	perceived	perceive	VERB
easat-8027	92	7	price	price	NOUN
easat-8027	92	8	fairness	fairness	NOUN
easat-8027	92	9	significantly	significantly	ADV
easat-8027	92	10	influences	influence	VERB
easat-8027	92	11	consumers	consumer	NOUN
easat-8027	92	12	’	'	PUNCT
easat-8027	92	13	evaluations	evaluation	NOUN
easat-8027	92	14	of	of	ADP
easat-8027	92	15	product	product	NOUN
easat-8027	92	16	value	value	NOUN
easat-8027	92	17	and	and	CCONJ
easat-8027	92	18	satisfaction	satisfaction	NOUN
easat-8027	92	19	,	,	PUNCT
easat-8027	92	20	particularly	particularly	ADV
easat-8027	92	21	in	in	ADP
easat-8027	92	22	contexts	context	NOUN
easat-8027	92	23	where	where	SCONJ
easat-8027	92	24	price	price	NOUN
easat-8027	92	25	comparisons	comparison	NOUN
easat-8027	92	26	among	among	ADP
easat-8027	92	27	sellers	seller	NOUN
easat-8027	92	28	are	be	AUX
easat-8027	92	29	easily	easily	ADV
easat-8027	92	30	accessible	accessible	ADJ
easat-8027	92	31	.	.	PUNCT
easat-8027	93	1	kotler	kotler	PROPN
easat-8027	93	2	and	and	CCONJ
easat-8027	93	3	armstrong	armstrong	PROPN
easat-8027	94	1	[	[	X
easat-8027	94	2	18	18	NUM
easat-8027	94	3	]	]	PUNCT
easat-8027	94	4	stated	state	VERB
easat-8027	94	5	that	that	SCONJ
easat-8027	94	6	price	price	NOUN
easat-8027	94	7	reflects	reflect	VERB
easat-8027	94	8	not	not	PART
easat-8027	94	9	only	only	ADV
easat-8027	94	10	the	the	DET
easat-8027	94	11	value	value	NOUN
easat-8027	94	12	of	of	ADP
easat-8027	94	13	a	a	DET
easat-8027	94	14	product	product	NOUN
easat-8027	94	15	but	but	CCONJ
easat-8027	94	16	also	also	ADV
easat-8027	94	17	serves	serve	VERB
easat-8027	94	18	as	as	ADP
easat-8027	94	19	a	a	DET
easat-8027	94	20	signal	signal	NOUN
easat-8027	94	21	of	of	ADP
easat-8027	94	22	its	its	PRON
easat-8027	94	23	quality	quality	NOUN
easat-8027	94	24	and	and	CCONJ
easat-8027	94	25	the	the	DET
easat-8027	94	26	transparency	transparency	NOUN
easat-8027	94	27	of	of	ADP
easat-8027	94	28	the	the	DET
easat-8027	94	29	seller	seller	NOUN
easat-8027	94	30	.	.	PUNCT
easat-8027	95	1	cheng	cheng	PROPN
easat-8027	95	2	,	,	PUNCT
easat-8027	95	3	et	et	PROPN
easat-8027	95	4	al	al	PROPN
easat-8027	95	5	.	.	PUNCT
easat-8027	96	1	[	[	X
easat-8027	96	2	19	19	NUM
easat-8027	96	3	]	]	PUNCT
easat-8027	96	4	noted	note	VERB
easat-8027	96	5	that	that	SCONJ
easat-8027	96	6	competitive	competitive	ADJ
easat-8027	96	7	pricing	pricing	NOUN
easat-8027	96	8	plays	play	VERB
easat-8027	96	9	a	a	DET
easat-8027	96	10	critical	critical	ADJ
easat-8027	96	11	role	role	NOUN
easat-8027	96	12	in	in	ADP
easat-8027	96	13	fostering	foster	VERB
easat-8027	96	14	customer	customer	NOUN
easat-8027	96	15	loyalty	loyalty	NOUN
easat-8027	96	16	and	and	CCONJ
easat-8027	96	17	enhancing	enhance	VERB
easat-8027	96	18	satisfaction	satisfaction	NOUN
easat-8027	96	19	on	on	ADP
easat-8027	96	20	e	e	NOUN
easat-8027	96	21	-	-	NOUN
easat-8027	96	22	commerce	commerce	NOUN
easat-8027	96	23	platforms	platform	NOUN
easat-8027	96	24	.	.	PUNCT
easat-8027	97	1	onkaew	onkaew	VERB
easat-8027	98	1	[	[	X
easat-8027	98	2	20	20	NUM
easat-8027	98	3	]	]	PUNCT
easat-8027	98	4	observed	observe	VERB
easat-8027	98	5	that	that	SCONJ
easat-8027	98	6	shopee	shopee	NOUN
easat-8027	98	7	users	user	NOUN
easat-8027	98	8	report	report	VERB
easat-8027	98	9	higher	high	ADJ
easat-8027	98	10	satisfaction	satisfaction	NOUN
easat-8027	98	11	when	when	SCONJ
easat-8027	98	12	product	product	NOUN
easat-8027	98	13	prices	price	NOUN
easat-8027	98	14	are	be	AUX
easat-8027	98	15	consistent	consistent	ADJ
easat-8027	98	16	with	with	ADP
easat-8027	98	17	their	their	PRON
easat-8027	98	18	perceived	perceive	VERB
easat-8027	98	19	quality	quality	NOUN
easat-8027	98	20	,	,	PUNCT
easat-8027	98	21	include	include	VERB
easat-8027	98	22	promotional	promotional	ADJ
easat-8027	98	23	discounts	discount	NOUN
easat-8027	98	24	,	,	PUNCT
easat-8027	98	25	and	and	CCONJ
easat-8027	98	26	clearly	clearly	ADV
easat-8027	98	27	disclose	disclose	VERB
easat-8027	98	28	shipping	shipping	NOUN
easat-8027	98	29	costs	cost	NOUN
easat-8027	98	30	.	.	PUNCT
easat-8027	99	1	hypothesis	hypothesis	NOUN
easat-8027	99	2	2.3	2.3	NUM
easat-8027	99	3	:	:	PUNCT
easat-8027	99	4	place	place	NOUN
easat-8027	99	5	and	and	CCONJ
easat-8027	99	6	customer	customer	NOUN
easat-8027	99	7	satisfaction	satisfaction	NOUN
easat-8027	99	8	in	in	ADP
easat-8027	99	9	purchasing	purchase	VERB
easat-8027	99	10	products	product	NOUN
easat-8027	99	11	kotler	kotler	NOUN
easat-8027	99	12	and	and	CCONJ
easat-8027	99	13	keller	keller	PROPN
easat-8027	100	1	[	[	X
easat-8027	100	2	3	3	NUM
easat-8027	100	3	]	]	PUNCT
easat-8027	100	4	expanded	expand	VERB
easat-8027	100	5	the	the	DET
easat-8027	100	6	concept	concept	NOUN
easat-8027	100	7	of	of	ADP
easat-8027	100	8	"	"	PUNCT
easat-8027	100	9	place	place	NOUN
easat-8027	100	10	"	"	PUNCT
easat-8027	100	11	in	in	ADP
easat-8027	100	12	the	the	DET
easat-8027	100	13	context	context	NOUN
easat-8027	100	14	of	of	ADP
easat-8027	100	15	e	e	NOUN
easat-8027	100	16	-	-	NOUN
easat-8027	100	17	commerce	commerce	NOUN
easat-8027	100	18	to	to	PART
easat-8027	100	19	encompass	encompass	VERB
easat-8027	100	20	a	a	DET
easat-8027	100	21	platform	platform	NOUN
easat-8027	100	22	’s	’s	PART
easat-8027	100	23	ability	ability	NOUN
easat-8027	100	24	to	to	PART
easat-8027	100	25	deliver	deliver	VERB
easat-8027	100	26	products	product	NOUN
easat-8027	100	27	and	and	CCONJ
easat-8027	100	28	services	service	NOUN
easat-8027	100	29	efficiently	efficiently	ADV
easat-8027	100	30	and	and	CCONJ
easat-8027	100	31	accessibly	accessibly	ADV
easat-8027	100	32	,	,	PUNCT
easat-8027	100	33	highlighting	highlight	VERB
easat-8027	100	34	the	the	DET
easat-8027	100	35	importance	importance	NOUN
easat-8027	100	36	of	of	ADP
easat-8027	100	37	delivery	delivery	NOUN
easat-8027	100	38	speed	speed	NOUN
easat-8027	100	39	,	,	PUNCT
easat-8027	100	40	channel	channel	NOUN
easat-8027	100	41	variety	variety	NOUN
easat-8027	100	42	,	,	PUNCT
easat-8027	100	43	and	and	CCONJ
easat-8027	100	44	accurate	accurate	ADJ
easat-8027	100	45	tracking	tracking	NOUN
easat-8027	100	46	systems	system	NOUN
easat-8027	100	47	.	.	PUNCT
easat-8027	101	1	zhou	zhou	PROPN
easat-8027	101	2	,	,	PUNCT
easat-8027	101	3	et	et	PROPN
easat-8027	101	4	al	al	PROPN
easat-8027	101	5	.	.	PUNCT
easat-8027	102	1	[	[	X
easat-8027	102	2	21	21	NUM
easat-8027	102	3	]	]	PUNCT
easat-8027	102	4	indicated	indicate	VERB
easat-8027	102	5	that	that	SCONJ
easat-8027	102	6	customer	customer	NOUN
easat-8027	102	7	trust	trust	NOUN
easat-8027	102	8	in	in	ADP
easat-8027	102	9	the	the	DET
easat-8027	102	10	delivery	delivery	NOUN
easat-8027	102	11	process	process	NOUN
easat-8027	102	12	,	,	PUNCT
easat-8027	102	13	including	include	VERB
easat-8027	102	14	on	on	ADP
easat-8027	102	15	-	-	PUNCT
easat-8027	102	16	time	time	NOUN
easat-8027	102	17	and	and	CCONJ
easat-8027	102	18	damage	damage	NOUN
easat-8027	102	19	-	-	PUNCT
easat-8027	102	20	free	free	ADJ
easat-8027	102	21	receipt	receipt	NOUN
easat-8027	102	22	of	of	ADP
easat-8027	102	23	products	product	NOUN
easat-8027	102	24	,	,	PUNCT
easat-8027	102	25	has	have	VERB
easat-8027	102	26	a	a	DET
easat-8027	102	27	significant	significant	ADJ
easat-8027	102	28	influence	influence	NOUN
easat-8027	102	29	on	on	ADP
easat-8027	102	30	customer	customer	NOUN
easat-8027	102	31	satisfaction	satisfaction	NOUN
easat-8027	102	32	and	and	CCONJ
easat-8027	102	33	the	the	DET
easat-8027	102	34	likelihood	likelihood	NOUN
easat-8027	102	35	of	of	ADP
easat-8027	102	36	repeat	repeat	NOUN
easat-8027	102	37	purchases	purchase	NOUN
easat-8027	102	38	.	.	PUNCT
easat-8027	103	1	bamrungsin	bamrungsin	NOUN
easat-8027	104	1	[	[	X
easat-8027	104	2	22	22	NUM
easat-8027	104	3	]	]	PUNCT
easat-8027	104	4	reported	report	VERB
easat-8027	104	5	that	that	SCONJ
easat-8027	104	6	thai	thai	PROPN
easat-8027	104	7	shopee	shopee	NOUN
easat-8027	104	8	users	user	NOUN
easat-8027	104	9	place	place	VERB
easat-8027	104	10	high	high	ADJ
easat-8027	104	11	value	value	NOUN
easat-8027	104	12	on	on	ADP
easat-8027	104	13	flexible	flexible	ADJ
easat-8027	104	14	delivery	delivery	NOUN
easat-8027	104	15	methods	method	NOUN
easat-8027	104	16	,	,	PUNCT
easat-8027	104	17	transparent	transparent	ADJ
easat-8027	104	18	shipping	shipping	NOUN
easat-8027	104	19	fees	fee	NOUN
easat-8027	104	20	,	,	PUNCT
easat-8027	104	21	and	and	CCONJ
easat-8027	104	22	real	real	ADJ
easat-8027	104	23	-	-	PUNCT
easat-8027	104	24	time	time	NOUN
easat-8027	104	25	tracking	tracking	NOUN
easat-8027	104	26	systems	system	NOUN
easat-8027	104	27	,	,	PUNCT
easat-8027	104	28	all	all	PRON
easat-8027	104	29	of	of	ADP
easat-8027	104	30	which	which	PRON
easat-8027	104	31	contribute	contribute	VERB
easat-8027	104	32	to	to	ADP
easat-8027	104	33	increased	increase	VERB
easat-8027	104	34	customer	customer	NOUN
easat-8027	104	35	satisfaction	satisfaction	NOUN
easat-8027	104	36	.	.	PUNCT
easat-8027	105	1	lim	lim	PROPN
easat-8027	105	2	,	,	PUNCT
easat-8027	105	3	et	et	PROPN
easat-8027	105	4	al	al	PROPN
easat-8027	105	5	.	.	PUNCT
easat-8027	106	1	[	[	X
easat-8027	106	2	23	23	NUM
easat-8027	106	3	]	]	PUNCT
easat-8027	106	4	found	find	VERB
easat-8027	106	5	that	that	SCONJ
easat-8027	106	6	timely	timely	ADJ
easat-8027	106	7	deliveries	delivery	NOUN
easat-8027	106	8	,	,	PUNCT
easat-8027	106	9	multiple	multiple	ADJ
easat-8027	106	10	shipping	shipping	NOUN
easat-8027	106	11	options	option	NOUN
easat-8027	106	12	,	,	PUNCT
easat-8027	106	13	and	and	CCONJ
easat-8027	106	14	systematic	systematic	ADJ
easat-8027	106	15	status	status	NOUN
easat-8027	106	16	notifications	notification	NOUN
easat-8027	106	17	significantly	significantly	ADV
easat-8027	106	18	enhance	enhance	VERB
easat-8027	106	19	customer	customer	NOUN
easat-8027	106	20	satisfaction	satisfaction	NOUN
easat-8027	106	21	in	in	ADP
easat-8027	106	22	e	e	NOUN
easat-8027	106	23	-	-	NOUN
easat-8027	106	24	commerce	commerce	NOUN
easat-8027	106	25	environments	environment	NOUN
easat-8027	106	26	.	.	PUNCT
easat-8027	107	1	hypothesis	hypothesis	NOUN
easat-8027	107	2	2.4	2.4	NUM
easat-8027	107	3	:	:	PUNCT
easat-8027	107	4	promotion	promotion	NOUN
easat-8027	107	5	and	and	CCONJ
easat-8027	107	6	customer	customer	NOUN
easat-8027	107	7	satisfaction	satisfaction	NOUN
easat-8027	107	8	in	in	ADP
easat-8027	107	9	purchasing	purchase	VERB
easat-8027	107	10	products	product	NOUN
easat-8027	107	11	bai	bai	PROPN
easat-8027	107	12	,	,	PUNCT
easat-8027	107	13	et	et	PROPN
easat-8027	107	14	al	al	PROPN
easat-8027	107	15	.	.	PUNCT
easat-8027	108	1	[	[	X
easat-8027	108	2	24	24	NUM
easat-8027	108	3	]	]	PUNCT
easat-8027	108	4	noted	note	VERB
easat-8027	108	5	that	that	SCONJ
easat-8027	108	6	clear	clear	ADJ
easat-8027	108	7	,	,	PUNCT
easat-8027	108	8	transparent	transparent	ADJ
easat-8027	108	9	,	,	PUNCT
easat-8027	108	10	and	and	CCONJ
easat-8027	108	11	easily	easily	ADV
easat-8027	108	12	accessible	accessible	ADJ
easat-8027	108	13	promotional	promotional	ADJ
easat-8027	108	14	strategies	strategy	NOUN
easat-8027	108	15	positively	positively	ADV
easat-8027	108	16	impact	impact	NOUN
easat-8027	108	17	user	user	NOUN
easat-8027	108	18	satisfaction	satisfaction	NOUN
easat-8027	108	19	and	and	CCONJ
easat-8027	108	20	help	help	VERB
easat-8027	108	21	reduce	reduce	VERB
easat-8027	108	22	purchase	purchase	NOUN
easat-8027	108	23	hesitation	hesitation	NOUN
easat-8027	108	24	,	,	PUNCT
easat-8027	108	25	especially	especially	ADV
easat-8027	108	26	among	among	ADP
easat-8027	108	27	price	price	NOUN
easat-8027	108	28	-	-	PUNCT
easat-8027	108	29	sensitive	sensitive	ADJ
easat-8027	108	30	consumers	consumer	NOUN
easat-8027	108	31	.	.	PUNCT
easat-8027	109	1	kotler	kotler	PROPN
easat-8027	109	2	and	and	CCONJ
easat-8027	109	3	keller	keller	PROPN
easat-8027	110	1	[	[	X
easat-8027	110	2	3	3	NUM
easat-8027	110	3	]	]	PUNCT
easat-8027	110	4	emphasized	emphasize	VERB
easat-8027	110	5	that	that	SCONJ
easat-8027	110	6	promotions	promotion	NOUN
easat-8027	110	7	,	,	PUNCT
easat-8027	110	8	such	such	ADJ
easat-8027	110	9	as	as	ADP
easat-8027	110	10	discounts	discount	NOUN
easat-8027	110	11	,	,	PUNCT
easat-8027	110	12	coupons	coupon	NOUN
easat-8027	110	13	,	,	PUNCT
easat-8027	110	14	and	and	CCONJ
easat-8027	110	15	flash	flash	VERB
easat-8027	110	16	sales	sale	NOUN
easat-8027	110	17	,	,	PUNCT
easat-8027	110	18	are	be	AUX
easat-8027	110	19	vital	vital	ADJ
easat-8027	110	20	tools	tool	NOUN
easat-8027	110	21	for	for	ADP
easat-8027	110	22	attracting	attract	VERB
easat-8027	110	23	customer	customer	NOUN
easat-8027	110	24	interest	interest	NOUN
easat-8027	110	25	and	and	CCONJ
easat-8027	110	26	encouraging	encourage	VERB
easat-8027	110	27	purchases	purchase	NOUN
easat-8027	110	28	in	in	ADP
easat-8027	110	29	competitive	competitive	ADJ
easat-8027	110	30	e	e	NOUN
easat-8027	110	31	-	-	ADJ
easat-8027	110	32	commerce	commerce	NOUN
easat-8027	110	33	environments	environment	NOUN
easat-8027	110	34	.	.	PUNCT
easat-8027	111	1	hongsaladarom	hongsaladarom	ADP
easat-8027	112	1	[	[	X
easat-8027	112	2	25	25	NUM
easat-8027	112	3	]	]	PUNCT
easat-8027	112	4	found	find	VERB
easat-8027	112	5	that	that	SCONJ
easat-8027	112	6	special	special	ADJ
easat-8027	112	7	discounts	discount	NOUN
easat-8027	112	8	,	,	PUNCT
easat-8027	112	9	free	free	ADJ
easat-8027	112	10	shipping	shipping	NOUN
easat-8027	112	11	codes	code	NOUN
easat-8027	112	12	,	,	PUNCT
easat-8027	112	13	and	and	CCONJ
easat-8027	112	14	daily	daily	ADJ
easat-8027	112	15	promotional	promotional	ADJ
easat-8027	112	16	offers	offer	NOUN
easat-8027	112	17	on	on	ADP
easat-8027	112	18	shopee	shopee	NOUN
easat-8027	112	19	significantly	significantly	ADV
easat-8027	112	20	enhance	enhance	VERB
easat-8027	112	21	customer	customer	NOUN
easat-8027	112	22	satisfaction	satisfaction	NOUN
easat-8027	112	23	by	by	ADP
easat-8027	112	24	delivering	deliver	VERB
easat-8027	112	25	perceived	perceive	VERB
easat-8027	112	26	added	add	VERB
easat-8027	112	27	value	value	NOUN
easat-8027	112	28	.	.	PUNCT
easat-8027	113	1	salehi	salehi	PROPN
easat-8027	113	2	,	,	PUNCT
easat-8027	113	3	et	et	PROPN
easat-8027	113	4	al	al	PROPN
easat-8027	113	5	.	.	PUNCT
easat-8027	114	1	[	[	X
easat-8027	114	2	26	26	NUM
easat-8027	114	3	]	]	PUNCT
easat-8027	114	4	observed	observe	VERB
easat-8027	114	5	that	that	SCONJ
easat-8027	114	6	consistent	consistent	ADJ
easat-8027	114	7	marketing	marketing	NOUN
easat-8027	114	8	campaigns	campaign	NOUN
easat-8027	114	9	,	,	PUNCT
easat-8027	114	10	in	in	ADP
easat-8027	114	11	-	-	PUNCT
easat-8027	114	12	app	app	NOUN
easat-8027	114	13	promotion	promotion	NOUN
easat-8027	114	14	notifications	notification	NOUN
easat-8027	114	15	,	,	PUNCT
easat-8027	114	16	and	and	CCONJ
easat-8027	114	17	reward	reward	NOUN
easat-8027	114	18	-	-	PUNCT
easat-8027	114	19	based	base	VERB
easat-8027	114	20	systems	system	NOUN
easat-8027	114	21	psychologically	psychologically	ADV
easat-8027	114	22	engage	engage	VERB
easat-8027	114	23	consumers	consumer	NOUN
easat-8027	114	24	,	,	PUNCT
easat-8027	114	25	thereby	thereby	ADV
easat-8027	114	26	increasing	increase	VERB
easat-8027	114	27	brand	brand	NOUN
easat-8027	114	28	awareness	awareness	NOUN
easat-8027	114	29	and	and	CCONJ
easat-8027	114	30	overall	overall	ADJ
easat-8027	114	31	satisfaction	satisfaction	NOUN
easat-8027	114	32	.	.	PUNCT
easat-8027	115	1	hypothesis	hypothesis	NOUN
easat-8027	115	2	2.5	2.5	NUM
easat-8027	115	3	:	:	PUNCT
easat-8027	115	4	people	people	NOUN
easat-8027	115	5	and	and	CCONJ
easat-8027	115	6	customer	customer	NOUN
easat-8027	115	7	satisfaction	satisfaction	NOUN
easat-8027	115	8	in	in	ADP
easat-8027	115	9	purchasing	purchase	VERB
easat-8027	115	10	products	product	NOUN
easat-8027	115	11	parasuraman	parasuraman	NOUN
easat-8027	115	12	,	,	PUNCT
easat-8027	115	13	et	et	PROPN
easat-8027	115	14	al	al	PROPN
easat-8027	115	15	.	.	PUNCT
easat-8027	116	1	[	[	X
easat-8027	116	2	27	27	NUM
easat-8027	116	3	]	]	PUNCT
easat-8027	116	4	in	in	ADP
easat-8027	116	5	their	their	PRON
easat-8027	116	6	servqual	servqual	ADJ
easat-8027	116	7	model	model	NOUN
easat-8027	116	8	,	,	PUNCT
easat-8027	116	9	emphasized	emphasize	VERB
easat-8027	116	10	that	that	SCONJ
easat-8027	116	11	"	"	PUNCT
easat-8027	116	12	responsiveness	responsiveness	NOUN
easat-8027	116	13	"	"	PUNCT
easat-8027	116	14	and	and	CCONJ
easat-8027	116	15	"	"	PUNCT
easat-8027	116	16	assurance	assurance	NOUN
easat-8027	116	17	"	"	PUNCT
easat-8027	116	18	are	be	AUX
easat-8027	116	19	critical	critical	ADJ
easat-8027	116	20	dimensions	dimension	NOUN
easat-8027	116	21	influencing	influence	VERB
easat-8027	116	22	customer	customer	NOUN
easat-8027	116	23	satisfaction	satisfaction	NOUN
easat-8027	116	24	,	,	PUNCT
easat-8027	116	25	particularly	particularly	ADV
easat-8027	116	26	in	in	ADP
easat-8027	116	27	service	service	NOUN
easat-8027	116	28	environments	environment	NOUN
easat-8027	116	29	that	that	PRON
easat-8027	116	30	involve	involve	VERB
easat-8027	116	31	technological	technological	ADJ
easat-8027	116	32	mediation	mediation	NOUN
easat-8027	116	33	and	and	CCONJ
easat-8027	116	34	high	high	ADJ
easat-8027	116	35	levels	level	NOUN
easat-8027	116	36	of	of	ADP
easat-8027	116	37	perceived	perceive	VERB
easat-8027	116	38	risk	risk	NOUN
easat-8027	116	39	,	,	PUNCT
easat-8027	116	40	such	such	ADJ
easat-8027	116	41	as	as	ADP
easat-8027	116	42	online	online	ADJ
easat-8027	116	43	shopping	shopping	NOUN
easat-8027	116	44	,	,	PUNCT
easat-8027	116	45	where	where	SCONJ
easat-8027	116	46	customers	customer	NOUN
easat-8027	116	47	can	can	AUX
easat-8027	116	48	not	not	PART
easat-8027	116	49	physically	physically	ADV
easat-8027	116	50	inspect	inspect	VERB
easat-8027	116	51	products	product	NOUN
easat-8027	116	52	.	.	PUNCT
easat-8027	117	1	kotler	kotler	PROPN
easat-8027	117	2	and	and	CCONJ
easat-8027	117	3	keller	keller	PROPN
easat-8027	118	1	[	[	X
easat-8027	118	2	3	3	X
easat-8027	118	3	]	]	PUNCT
easat-8027	118	4	noted	note	VERB
easat-8027	118	5	that	that	SCONJ
easat-8027	118	6	in	in	ADP
easat-8027	118	7	the	the	DET
easat-8027	118	8	context	context	NOUN
easat-8027	118	9	of	of	ADP
easat-8027	118	10	e	e	NOUN
easat-8027	118	11	-	-	NOUN
easat-8027	118	12	commerce	commerce	NOUN
easat-8027	118	13	,	,	PUNCT
easat-8027	118	14	the	the	DET
easat-8027	118	15	"	"	PUNCT
easat-8027	118	16	people	people	NOUN
easat-8027	118	17	"	"	PUNCT
easat-8027	118	18	element	element	NOUN
easat-8027	118	19	encompasses	encompass	VERB
easat-8027	118	20	not	not	PART
easat-8027	118	21	only	only	ADV
easat-8027	118	22	company	company	NOUN
easat-8027	118	23	employees	employee	NOUN
easat-8027	118	24	but	but	CCONJ
easat-8027	118	25	also	also	ADV
easat-8027	118	26	sellers	seller	NOUN
easat-8027	118	27	,	,	PUNCT
easat-8027	118	28	customer	customer	NOUN
easat-8027	118	29	service	service	NOUN
easat-8027	118	30	representatives	representative	NOUN
easat-8027	118	31	,	,	PUNCT
easat-8027	118	32	and	and	CCONJ
easat-8027	118	33	automated	automate	VERB
easat-8027	118	34	systems	system	NOUN
easat-8027	118	35	such	such	ADJ
easat-8027	118	36	as	as	ADP
easat-8027	118	37	chatbots	chatbot	NOUN
easat-8027	118	38	,	,	PUNCT
easat-8027	118	39	all	all	PRON
easat-8027	118	40	of	of	ADP
easat-8027	118	41	which	which	PRON
easat-8027	118	42	influence	influence	NOUN
easat-8027	118	43	customer	customer	NOUN
easat-8027	118	44	perceptions	perception	NOUN
easat-8027	118	45	and	and	CCONJ
easat-8027	118	46	satisfaction	satisfaction	NOUN
easat-8027	118	47	.	.	PUNCT
easat-8027	119	1	saleem	saleem	PROPN
easat-8027	119	2	,	,	PUNCT
easat-8027	119	3	et	et	PROPN
easat-8027	119	4	al	al	PROPN
easat-8027	119	5	.	.	PUNCT
easat-8027	120	1	[	[	X
easat-8027	120	2	28	28	NUM
easat-8027	120	3	]	]	PUNCT
easat-8027	120	4	also	also	ADV
easat-8027	120	5	found	find	VERB
easat-8027	120	6	that	that	SCONJ
easat-8027	120	7	professional	professional	ADJ
easat-8027	120	8	communication	communication	NOUN
easat-8027	120	9	,	,	PUNCT
easat-8027	120	10	proactive	proactive	ADJ
easat-8027	120	11	assistance	assistance	NOUN
easat-8027	120	12	,	,	PUNCT
easat-8027	120	13	and	and	CCONJ
easat-8027	120	14	the	the	DET
easat-8027	120	15	overall	overall	ADJ
easat-8027	120	16	demeanor	demeanor	NOUN
easat-8027	120	17	of	of	ADP
easat-8027	120	18	service	service	NOUN
easat-8027	120	19	providers	provider	NOUN
easat-8027	120	20	play	play	VERB
easat-8027	120	21	a	a	DET
easat-8027	120	22	vital	vital	ADJ
easat-8027	120	23	role	role	NOUN
easat-8027	120	24	in	in	ADP
easat-8027	120	25	building	build	VERB
easat-8027	120	26	trust	trust	NOUN
easat-8027	120	27	and	and	CCONJ
easat-8027	120	28	fostering	foster	VERB
easat-8027	120	29	repeat	repeat	NOUN
easat-8027	120	30	purchases	purchase	NOUN
easat-8027	120	31	in	in	ADP
easat-8027	120	32	digital	digital	ADJ
easat-8027	120	33	commerce	commerce	NOUN
easat-8027	120	34	environments	environment	NOUN
easat-8027	120	35	.	.	PUNCT
easat-8027	121	1	sangpetch	sangpetch	VERB
easat-8027	122	1	[	[	X
easat-8027	122	2	29	29	NUM
easat-8027	122	3	]	]	PUNCT
easat-8027	122	4	conducted	conduct	VERB
easat-8027	122	5	a	a	DET
easat-8027	122	6	study	study	NOUN
easat-8027	122	7	on	on	ADP
easat-8027	122	8	seller	seller	NOUN
easat-8027	122	9	services	service	NOUN
easat-8027	122	10	on	on	ADP
easat-8027	122	11	the	the	DET
easat-8027	122	12	shopee	shopee	NOUN
easat-8027	122	13	platform	platform	NOUN
easat-8027	122	14	and	and	CCONJ
easat-8027	122	15	found	find	VERB
easat-8027	122	16	that	that	SCONJ
easat-8027	122	17	the	the	DET
easat-8027	122	18	ability	ability	NOUN
easat-8027	122	19	to	to	PART
easat-8027	122	20	provide	provide	VERB
easat-8027	122	21	accurate	accurate	ADJ
easat-8027	122	22	information	information	NOUN
easat-8027	122	23	,	,	PUNCT
easat-8027	122	24	respond	respond	VERB
easat-8027	122	25	promptly	promptly	ADV
easat-8027	122	26	to	to	ADP
easat-8027	122	27	customer	customer	NOUN
easat-8027	122	28	inquiries	inquiry	NOUN
easat-8027	122	29	,	,	PUNCT
easat-8027	122	30	and	and	CCONJ
easat-8027	122	31	offer	offer	VERB
easat-8027	122	32	reliable	reliable	ADJ
easat-8027	122	33	postsale	postsale	NOUN
easat-8027	122	34	support	support	NOUN
easat-8027	122	35	significantly	significantly	ADV
easat-8027	122	36	enhances	enhance	VERB
easat-8027	122	37	customer	customer	NOUN
easat-8027	122	38	trust	trust	NOUN
easat-8027	122	39	and	and	CCONJ
easat-8027	122	40	satisfaction	satisfaction	NOUN
easat-8027	122	41	.	.	PUNCT
easat-8027	123	1	1043	1043	NUM
easat-8027	123	2	edelweiss	edelweiss	PROPN
easat-8027	123	3	applied	apply	VERB
easat-8027	123	4	science	science	NOUN
easat-8027	123	5	and	and	CCONJ
easat-8027	123	6	technology	technology	NOUN
easat-8027	123	7	issn	issn	PROPN
easat-8027	123	8	:	:	PUNCT
easat-8027	123	9	2576	2576	NUM
easat-8027	123	10	-	-	SYM
easat-8027	123	11	8484	8484	NUM
easat-8027	123	12	vol	vol	NOUN
easat-8027	123	13	.	.	PROPN
easat-8027	124	1	9	9	NUM
easat-8027	124	2	,	,	PUNCT
easat-8027	124	3	no	no	INTJ
easat-8027	124	4	.	.	NOUN
easat-8027	124	5	6	6	NUM
easat-8027	124	6	:	:	SYM
easat-8027	124	7	1039	1039	NUM
easat-8027	124	8	-	-	SYM
easat-8027	124	9	1050	1050	NUM
easat-8027	124	10	,	,	PUNCT
easat-8027	124	11	2025	2025	NUM
easat-8027	124	12	doi	doi	NOUN
easat-8027	124	13	:	:	PUNCT
easat-8027	124	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	124	15	©	©	PROPN
easat-8027	124	16	2025	2025	NUM
easat-8027	124	17	by	by	ADP
easat-8027	124	18	the	the	DET
easat-8027	124	19	authors	author	NOUN
easat-8027	124	20	;	;	PUNCT
easat-8027	124	21	licensee	licensee	PROPN
easat-8027	124	22	learning	learning	NOUN
easat-8027	124	23	gate	gate	NOUN
easat-8027	124	24	4	4	NUM
easat-8027	124	25	.	.	PUNCT
easat-8027	124	26	research	research	NOUN
easat-8027	124	27	framework	framework	NOUN
easat-8027	124	28	the	the	DET
easat-8027	124	29	research	research	NOUN
easat-8027	124	30	framework	framework	NOUN
easat-8027	124	31	of	of	ADP
easat-8027	124	32	this	this	DET
easat-8027	124	33	study	study	NOUN
easat-8027	124	34	is	be	AUX
easat-8027	124	35	designed	design	VERB
easat-8027	124	36	to	to	PART
easat-8027	124	37	examine	examine	VERB
easat-8027	124	38	the	the	DET
easat-8027	124	39	relationships	relationship	NOUN
easat-8027	124	40	between	between	ADP
easat-8027	124	41	platform	platform	NOUN
easat-8027	124	42	ease	ease	NOUN
easat-8027	124	43	of	of	ADP
easat-8027	124	44	use	use	NOUN
easat-8027	124	45	and	and	CCONJ
easat-8027	124	46	the	the	DET
easat-8027	124	47	marketing	marketing	NOUN
easat-8027	124	48	mix	mix	NOUN
easat-8027	124	49	(	(	PUNCT
easat-8027	124	50	5ps	5ps	NOUN
easat-8027	124	51	)	)	PUNCT
easat-8027	124	52	with	with	ADP
easat-8027	124	53	consumer	consumer	NOUN
easat-8027	124	54	satisfaction	satisfaction	NOUN
easat-8027	124	55	in	in	ADP
easat-8027	124	56	purchasing	purchase	VERB
easat-8027	124	57	products	product	NOUN
easat-8027	124	58	via	via	ADP
easat-8027	124	59	the	the	DET
easat-8027	124	60	shopee	shopee	NOUN
easat-8027	124	61	application	application	NOUN
easat-8027	124	62	in	in	ADP
easat-8027	124	63	thailand	thailand	PROPN
easat-8027	124	64	.	.	PUNCT
easat-8027	125	1	this	this	DET
easat-8027	125	2	framework	framework	NOUN
easat-8027	125	3	is	be	AUX
easat-8027	125	4	based	base	VERB
easat-8027	125	5	on	on	ADP
easat-8027	125	6	the	the	DET
easat-8027	125	7	research	research	NOUN
easat-8027	125	8	objectives	objective	NOUN
easat-8027	125	9	and	and	CCONJ
easat-8027	125	10	hypotheses	hypothesis	NOUN
easat-8027	125	11	and	and	CCONJ
easat-8027	125	12	incorporates	incorporate	VERB
easat-8027	125	13	key	key	ADJ
easat-8027	125	14	variables	variable	NOUN
easat-8027	125	15	drawn	draw	VERB
easat-8027	125	16	from	from	ADP
easat-8027	125	17	relevant	relevant	ADJ
easat-8027	125	18	theoretical	theoretical	ADJ
easat-8027	125	19	foundations	foundation	NOUN
easat-8027	125	20	and	and	CCONJ
easat-8027	125	21	prior	prior	ADJ
easat-8027	125	22	research	research	NOUN
easat-8027	125	23	on	on	ADP
easat-8027	125	24	consumer	consumer	NOUN
easat-8027	125	25	behavior	behavior	NOUN
easat-8027	125	26	in	in	ADP
easat-8027	125	27	the	the	DET
easat-8027	125	28	e	e	NOUN
easat-8027	125	29	-	-	NOUN
easat-8027	125	30	commerce	commerce	NOUN
easat-8027	125	31	context	context	NOUN
easat-8027	125	32	.	.	PUNCT
easat-8027	126	1	the	the	DET
easat-8027	126	2	independent	independent	ADJ
easat-8027	126	3	variables	variable	NOUN
easat-8027	126	4	are	be	AUX
easat-8027	126	5	categorized	categorize	VERB
easat-8027	126	6	into	into	ADP
easat-8027	126	7	three	three	NUM
easat-8027	126	8	main	main	ADJ
easat-8027	126	9	groups	group	NOUN
easat-8027	126	10	:	:	PUNCT
easat-8027	126	11	1	1	X
easat-8027	126	12	)	)	PUNCT
easat-8027	126	13	demographic	demographic	ADJ
easat-8027	126	14	factors	factor	NOUN
easat-8027	126	15	:	:	PUNCT
easat-8027	126	16	gender	gender	NOUN
easat-8027	126	17	,	,	PUNCT
easat-8027	126	18	age	age	NOUN
easat-8027	126	19	,	,	PUNCT
easat-8027	126	20	income	income	NOUN
easat-8027	126	21	,	,	PUNCT
easat-8027	126	22	education	education	NOUN
easat-8027	126	23	level	level	NOUN
easat-8027	126	24	,	,	PUNCT
easat-8027	126	25	and	and	CCONJ
easat-8027	126	26	frequency	frequency	NOUN
easat-8027	126	27	of	of	ADP
easat-8027	126	28	shopee	shopee	NOUN
easat-8027	126	29	usage	usage	NOUN
easat-8027	126	30	2	2	NUM
easat-8027	126	31	)	)	PUNCT
easat-8027	126	32	platform	platform	NOUN
easat-8027	126	33	ease	ease	NOUN
easat-8027	126	34	of	of	ADP
easat-8027	126	35	use	use	NOUN
easat-8027	126	36	,	,	PUNCT
easat-8027	126	37	which	which	PRON
easat-8027	126	38	includes	include	VERB
easat-8027	126	39	:	:	PUNCT
easat-8027	126	40	•	•	NUM
easat-8027	126	41	ease	ease	NOUN
easat-8027	126	42	of	of	ADP
easat-8027	126	43	use	use	NOUN
easat-8027	126	44	•	•	NOUN
easat-8027	126	45	speed	speed	NOUN
easat-8027	126	46	/	/	SYM
easat-8027	126	47	responsiveness	responsiveness	NOUN
easat-8027	126	48	•	•	NOUN
easat-8027	126	49	clarity	clarity	NOUN
easat-8027	126	50	of	of	ADP
easat-8027	126	51	information	information	NOUN
easat-8027	126	52	•	•	NOUN
easat-8027	126	53	device	device	NOUN
easat-8027	126	54	compatibility	compatibility	NOUN
easat-8027	126	55	3	3	X
easat-8027	126	56	)	)	PUNCT
easat-8027	126	57	marketing	marketing	NOUN
easat-8027	126	58	mix	mix	NOUN
easat-8027	126	59	factors	factor	NOUN
easat-8027	126	60	(	(	PUNCT
easat-8027	126	61	5ps	5ps	ADJ
easat-8027	126	62	):	):	PUNCT
easat-8027	126	63	•	•	NOUN
easat-8027	126	64	product	product	NOUN
easat-8027	126	65	:	:	PUNCT
easat-8027	126	66	product	product	NOUN
easat-8027	126	67	attributes	attribute	VERB
easat-8027	126	68	•	•	NUM
easat-8027	126	69	price	price	NOUN
easat-8027	126	70	:	:	PUNCT
easat-8027	126	71	pricing	pricing	NOUN
easat-8027	126	72	level	level	NOUN
easat-8027	126	73	and	and	CCONJ
easat-8027	126	74	transparency	transparency	NOUN
easat-8027	126	75	•	•	NOUN
easat-8027	126	76	place	place	NOUN
easat-8027	126	77	:	:	PUNCT
easat-8027	126	78	delivery	delivery	NOUN
easat-8027	126	79	channels	channel	NOUN
easat-8027	126	80	and	and	CCONJ
easat-8027	126	81	logistics	logistic	NOUN
easat-8027	126	82	efficiency	efficiency	NOUN
easat-8027	126	83	•	•	NOUN
easat-8027	126	84	promotion	promotion	NOUN
easat-8027	126	85	:	:	PUNCT
easat-8027	127	1	discounts	discount	NOUN
easat-8027	127	2	,	,	PUNCT
easat-8027	127	3	campaigns	campaign	NOUN
easat-8027	127	4	,	,	PUNCT
easat-8027	127	5	and	and	CCONJ
easat-8027	127	6	promotional	promotional	ADJ
easat-8027	127	7	offers	offer	VERB
easat-8027	127	8	•	•	NOUN
easat-8027	127	9	people	people	NOUN
easat-8027	127	10	:	:	PUNCT
easat-8027	127	11	seller	seller	NOUN
easat-8027	127	12	and	and	CCONJ
easat-8027	127	13	customer	customer	NOUN
easat-8027	127	14	service	service	NOUN
easat-8027	127	15	quality	quality	NOUN
easat-8027	127	16	the	the	DET
easat-8027	127	17	dependent	dependent	ADJ
easat-8027	127	18	variable	variable	NOUN
easat-8027	127	19	is	be	AUX
easat-8027	127	20	customer	customer	NOUN
easat-8027	127	21	satisfaction	satisfaction	NOUN
easat-8027	127	22	,	,	PUNCT
easat-8027	127	23	which	which	PRON
easat-8027	127	24	includes	include	VERB
easat-8027	127	25	multiple	multiple	ADJ
easat-8027	127	26	dimensions	dimension	NOUN
easat-8027	127	27	such	such	ADJ
easat-8027	127	28	as	as	ADP
easat-8027	127	29	the	the	DET
easat-8027	127	30	overall	overall	ADJ
easat-8027	127	31	shopping	shopping	NOUN
easat-8027	127	32	experience	experience	NOUN
easat-8027	127	33	,	,	PUNCT
easat-8027	127	34	perceived	perceive	VERB
easat-8027	127	35	value	value	NOUN
easat-8027	127	36	,	,	PUNCT
easat-8027	127	37	repurchase	repurchase	VERB
easat-8027	127	38	intention	intention	NOUN
easat-8027	127	39	,	,	PUNCT
easat-8027	127	40	and	and	CCONJ
easat-8027	127	41	word	word	NOUN
easat-8027	127	42	-	-	PUNCT
easat-8027	127	43	of	of	ADP
easat-8027	127	44	-	-	PUNCT
easat-8027	127	45	mouth	mouth	NOUN
easat-8027	127	46	recommendation	recommendation	NOUN
easat-8027	127	47	.	.	PUNCT
easat-8027	128	1	this	this	DET
easat-8027	128	2	theoretical	theoretical	ADJ
easat-8027	128	3	framework	framework	NOUN
easat-8027	128	4	is	be	AUX
easat-8027	128	5	grounded	ground	VERB
easat-8027	128	6	in	in	ADP
easat-8027	128	7	the	the	DET
easat-8027	128	8	assumption	assumption	NOUN
easat-8027	128	9	that	that	SCONJ
easat-8027	128	10	demographic	demographic	ADJ
easat-8027	128	11	factors	factor	NOUN
easat-8027	128	12	,	,	PUNCT
easat-8027	128	13	platform	platform	NOUN
easat-8027	128	14	ease	ease	NOUN
easat-8027	128	15	of	of	ADP
easat-8027	128	16	use	use	NOUN
easat-8027	128	17	,	,	PUNCT
easat-8027	128	18	and	and	CCONJ
easat-8027	128	19	marketing	marketing	NOUN
easat-8027	128	20	mix	mix	NOUN
easat-8027	128	21	elements	element	NOUN
easat-8027	128	22	are	be	AUX
easat-8027	128	23	positively	positively	ADV
easat-8027	128	24	associated	associate	VERB
easat-8027	128	25	with	with	ADP
easat-8027	128	26	customer	customer	NOUN
easat-8027	128	27	satisfaction	satisfaction	NOUN
easat-8027	128	28	.	.	PUNCT
easat-8027	129	1	in	in	ADP
easat-8027	129	2	other	other	ADJ
easat-8027	129	3	words	word	NOUN
easat-8027	129	4	,	,	PUNCT
easat-8027	129	5	consumers	consumer	NOUN
easat-8027	129	6	with	with	ADP
easat-8027	129	7	varying	vary	VERB
easat-8027	129	8	demographic	demographic	ADJ
easat-8027	129	9	backgrounds	background	NOUN
easat-8027	129	10	who	who	PRON
easat-8027	129	11	perceive	perceive	VERB
easat-8027	129	12	the	the	DET
easat-8027	129	13	platform	platform	NOUN
easat-8027	129	14	as	as	ADP
easat-8027	129	15	user	user	NOUN
easat-8027	129	16	-	-	PUNCT
easat-8027	129	17	friendly	friendly	ADJ
easat-8027	129	18	,	,	PUNCT
easat-8027	129	19	reliable	reliable	ADJ
easat-8027	129	20	,	,	PUNCT
easat-8027	129	21	and	and	CCONJ
easat-8027	129	22	responsive	responsive	ADJ
easat-8027	129	23	,	,	PUNCT
easat-8027	129	24	along	along	ADV
easat-8027	129	25	with	with	ADP
easat-8027	129	26	appealing	appealing	ADJ
easat-8027	129	27	products	product	NOUN
easat-8027	129	28	and	and	CCONJ
easat-8027	129	29	effective	effective	ADJ
easat-8027	129	30	marketing	marketing	NOUN
easat-8027	129	31	,	,	PUNCT
easat-8027	129	32	are	be	AUX
easat-8027	129	33	more	more	ADV
easat-8027	129	34	likely	likely	ADJ
easat-8027	129	35	to	to	PART
easat-8027	129	36	feel	feel	VERB
easat-8027	129	37	satisfied	satisfied	ADJ
easat-8027	129	38	with	with	ADP
easat-8027	129	39	their	their	PRON
easat-8027	129	40	purchasing	purchase	VERB
easat-8027	129	41	experience	experience	NOUN
easat-8027	129	42	on	on	ADP
easat-8027	129	43	shopee	shopee	NOUN
easat-8027	129	44	.	.	PUNCT
easat-8027	130	1	to	to	PART
easat-8027	130	2	examine	examine	VERB
easat-8027	130	3	these	these	DET
easat-8027	130	4	hypotheses	hypothesis	NOUN
easat-8027	130	5	,	,	PUNCT
easat-8027	130	6	this	this	DET
easat-8027	130	7	study	study	NOUN
easat-8027	130	8	employs	employ	VERB
easat-8027	130	9	a	a	DET
easat-8027	130	10	quantitative	quantitative	ADJ
easat-8027	130	11	research	research	NOUN
easat-8027	130	12	method	method	NOUN
easat-8027	130	13	,	,	PUNCT
easat-8027	130	14	utilizing	utilize	VERB
easat-8027	130	15	a	a	DET
easat-8027	130	16	questionnaire	questionnaire	NOUN
easat-8027	130	17	distributed	distribute	VERB
easat-8027	130	18	to	to	ADP
easat-8027	130	19	400	400	NUM
easat-8027	130	20	gamers	gamer	NOUN
easat-8027	130	21	in	in	ADP
easat-8027	130	22	thailand	thailand	PROPN
easat-8027	130	23	.	.	PUNCT
easat-8027	131	1	the	the	DET
easat-8027	131	2	data	datum	NOUN
easat-8027	131	3	collected	collect	VERB
easat-8027	131	4	will	will	AUX
easat-8027	131	5	be	be	AUX
easat-8027	131	6	analyzed	analyze	VERB
easat-8027	131	7	using	use	VERB
easat-8027	131	8	descriptive	descriptive	ADJ
easat-8027	131	9	and	and	CCONJ
easat-8027	131	10	inferential	inferential	ADJ
easat-8027	131	11	statistics	statistic	NOUN
easat-8027	131	12	,	,	PUNCT
easat-8027	131	13	including	include	VERB
easat-8027	131	14	correlation	correlation	NOUN
easat-8027	131	15	analysis	analysis	NOUN
easat-8027	131	16	,	,	PUNCT
easat-8027	131	17	to	to	PART
easat-8027	131	18	identify	identify	VERB
easat-8027	131	19	statistically	statistically	ADV
easat-8027	131	20	significant	significant	ADJ
easat-8027	131	21	relationships	relationship	NOUN
easat-8027	131	22	between	between	ADP
easat-8027	131	23	the	the	DET
easat-8027	131	24	dependent	dependent	ADJ
easat-8027	131	25	and	and	CCONJ
easat-8027	131	26	independent	independent	ADJ
easat-8027	131	27	variables	variable	NOUN
easat-8027	131	28	.	.	PUNCT
easat-8027	132	1	this	this	DET
easat-8027	132	2	framework	framework	NOUN
easat-8027	132	3	not	not	PART
easat-8027	132	4	only	only	ADV
easat-8027	132	5	supports	support	VERB
easat-8027	132	6	hypothesis	hypothesis	NOUN
easat-8027	132	7	testing	testing	NOUN
easat-8027	132	8	but	but	CCONJ
easat-8027	132	9	also	also	ADV
easat-8027	132	10	provides	provide	VERB
easat-8027	132	11	practical	practical	ADJ
easat-8027	132	12	recommendations	recommendation	NOUN
easat-8027	132	13	for	for	ADP
easat-8027	132	14	platform	platform	NOUN
easat-8027	132	15	managers	manager	NOUN
easat-8027	132	16	in	in	ADP
easat-8027	132	17	optimizing	optimize	VERB
easat-8027	132	18	user	user	NOUN
easat-8027	132	19	interface	interface	NOUN
easat-8027	132	20	design	design	NOUN
easat-8027	132	21	,	,	PUNCT
easat-8027	132	22	product	product	NOUN
easat-8027	132	23	presentation	presentation	NOUN
easat-8027	132	24	,	,	PUNCT
easat-8027	132	25	and	and	CCONJ
easat-8027	132	26	marketing	marketing	NOUN
easat-8027	132	27	strategies	strategy	NOUN
easat-8027	132	28	.	.	PUNCT
easat-8027	133	1	by	by	ADP
easat-8027	133	2	understanding	understand	VERB
easat-8027	133	3	how	how	SCONJ
easat-8027	133	4	these	these	DET
easat-8027	133	5	factors	factor	NOUN
easat-8027	133	6	influence	influence	VERB
easat-8027	133	7	satisfaction	satisfaction	NOUN
easat-8027	133	8	and	and	CCONJ
easat-8027	133	9	consumer	consumer	NOUN
easat-8027	133	10	behavior	behavior	NOUN
easat-8027	133	11	,	,	PUNCT
easat-8027	133	12	e	e	NOUN
easat-8027	133	13	-	-	NOUN
easat-8027	133	14	commerce	commerce	NOUN
easat-8027	133	15	businesses	business	NOUN
easat-8027	133	16	can	can	AUX
easat-8027	133	17	improve	improve	VERB
easat-8027	133	18	sales	sale	NOUN
easat-8027	133	19	performance	performance	NOUN
easat-8027	133	20	,	,	PUNCT
easat-8027	133	21	customer	customer	NOUN
easat-8027	133	22	retention	retention	NOUN
easat-8027	133	23	,	,	PUNCT
easat-8027	133	24	and	and	CCONJ
easat-8027	133	25	long	long	ADJ
easat-8027	133	26	-	-	PUNCT
easat-8027	133	27	term	term	NOUN
easat-8027	133	28	brand	brand	NOUN
easat-8027	133	29	loyalty	loyalty	NOUN
easat-8027	133	30	.	.	PUNCT
easat-8027	134	1	1044	1044	NUM
easat-8027	134	2	edelweiss	edelweiss	PROPN
easat-8027	134	3	applied	apply	VERB
easat-8027	134	4	science	science	NOUN
easat-8027	134	5	and	and	CCONJ
easat-8027	134	6	technology	technology	NOUN
easat-8027	134	7	issn	issn	PROPN
easat-8027	134	8	:	:	PUNCT
easat-8027	134	9	2576	2576	NUM
easat-8027	134	10	-	-	SYM
easat-8027	134	11	8484	8484	NUM
easat-8027	134	12	vol	vol	NOUN
easat-8027	134	13	.	.	PROPN
easat-8027	135	1	9	9	NUM
easat-8027	135	2	,	,	PUNCT
easat-8027	135	3	no	no	INTJ
easat-8027	135	4	.	.	NOUN
easat-8027	135	5	6	6	NUM
easat-8027	135	6	:	:	SYM
easat-8027	135	7	1039	1039	NUM
easat-8027	135	8	-	-	SYM
easat-8027	135	9	1050	1050	NUM
easat-8027	135	10	,	,	PUNCT
easat-8027	135	11	2025	2025	NUM
easat-8027	135	12	doi	doi	NOUN
easat-8027	135	13	:	:	PUNCT
easat-8027	135	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	135	15	©	©	PROPN
easat-8027	135	16	2025	2025	NUM
easat-8027	135	17	by	by	ADP
easat-8027	135	18	the	the	DET
easat-8027	135	19	authors	author	NOUN
easat-8027	135	20	;	;	PUNCT
easat-8027	135	21	licensee	licensee	PROPN
easat-8027	135	22	learning	learn	VERB
easat-8027	135	23	gate	gate	NOUN
easat-8027	135	24	figure	figure	NOUN
easat-8027	135	25	1	1	NUM
easat-8027	135	26	.	.	PUNCT
easat-8027	135	27	research	research	NOUN
easat-8027	135	28	framework	framework	NOUN
easat-8027	135	29	.	.	PUNCT
easat-8027	136	1	5	5	X
easat-8027	136	2	.	.	X
easat-8027	136	3	research	research	NOUN
easat-8027	136	4	methodology	methodology	NOUN
easat-8027	136	5	this	this	DET
easat-8027	136	6	study	study	NOUN
easat-8027	136	7	employed	employ	VERB
easat-8027	136	8	a	a	DET
easat-8027	136	9	quantitative	quantitative	ADJ
easat-8027	136	10	research	research	NOUN
easat-8027	136	11	method	method	NOUN
easat-8027	136	12	using	use	VERB
easat-8027	136	13	a	a	DET
easat-8027	136	14	survey	survey	NOUN
easat-8027	136	15	design	design	NOUN
easat-8027	136	16	to	to	PART
easat-8027	136	17	examine	examine	VERB
easat-8027	136	18	the	the	DET
easat-8027	136	19	relationships	relationship	NOUN
easat-8027	136	20	between	between	ADP
easat-8027	136	21	platform	platform	NOUN
easat-8027	136	22	ease	ease	NOUN
easat-8027	136	23	of	of	ADP
easat-8027	136	24	use	use	NOUN
easat-8027	136	25	,	,	PUNCT
easat-8027	136	26	marketing	marketing	NOUN
easat-8027	136	27	mix	mix	NOUN
easat-8027	136	28	factors	factor	NOUN
easat-8027	136	29	(	(	PUNCT
easat-8027	136	30	5ps	5ps	ADJ
easat-8027	136	31	)	)	PUNCT
easat-8027	136	32	,	,	PUNCT
easat-8027	136	33	and	and	CCONJ
easat-8027	136	34	customer	customer	NOUN
easat-8027	136	35	satisfaction	satisfaction	NOUN
easat-8027	136	36	in	in	ADP
easat-8027	136	37	the	the	DET
easat-8027	136	38	context	context	NOUN
easat-8027	136	39	of	of	ADP
easat-8027	136	40	online	online	ADJ
easat-8027	136	41	shopping	shopping	NOUN
easat-8027	136	42	via	via	ADP
easat-8027	136	43	the	the	DET
easat-8027	136	44	shopee	shopee	NOUN
easat-8027	136	45	application	application	NOUN
easat-8027	136	46	in	in	ADP
easat-8027	136	47	thailand	thailand	PROPN
easat-8027	136	48	.	.	PUNCT
easat-8027	137	1	data	datum	NOUN
easat-8027	137	2	were	be	AUX
easat-8027	137	3	gathered	gather	VERB
easat-8027	137	4	using	use	VERB
easat-8027	137	5	a	a	DET
easat-8027	137	6	systematically	systematically	ADV
easat-8027	137	7	developed	develop	VERB
easat-8027	137	8	questionnaire	questionnaire	NOUN
easat-8027	137	9	and	and	CCONJ
easat-8027	137	10	analyzed	analyze	VERB
easat-8027	137	11	through	through	ADP
easat-8027	137	12	both	both	CCONJ
easat-8027	137	13	descriptive	descriptive	ADJ
easat-8027	137	14	and	and	CCONJ
easat-8027	137	15	inferential	inferential	ADJ
easat-8027	137	16	statistics	statistic	NOUN
easat-8027	137	17	.	.	PUNCT
easat-8027	138	1	the	the	DET
easat-8027	138	2	study	study	NOUN
easat-8027	138	3	targeted	target	VERB
easat-8027	138	4	a	a	DET
easat-8027	138	5	population	population	NOUN
easat-8027	138	6	of	of	ADP
easat-8027	138	7	shopee	shopee	NOUN
easat-8027	138	8	users	user	NOUN
easat-8027	138	9	across	across	ADP
easat-8027	138	10	thailand	thailand	PROPN
easat-8027	138	11	,	,	PUNCT
easat-8027	138	12	with	with	ADP
easat-8027	138	13	a	a	DET
easat-8027	138	14	total	total	ADJ
easat-8027	138	15	sample	sample	NOUN
easat-8027	138	16	size	size	NOUN
easat-8027	138	17	of	of	ADP
easat-8027	138	18	400	400	NUM
easat-8027	138	19	participants	participant	NOUN
easat-8027	138	20	.	.	PUNCT
easat-8027	139	1	the	the	DET
easat-8027	139	2	sample	sample	NOUN
easat-8027	139	3	was	be	AUX
easat-8027	139	4	selected	select	VERB
easat-8027	139	5	using	use	VERB
easat-8027	139	6	purposive	purposive	ADJ
easat-8027	139	7	sampling	sampling	NOUN
easat-8027	139	8	,	,	PUNCT
easat-8027	139	9	focusing	focus	VERB
easat-8027	139	10	on	on	ADP
easat-8027	139	11	individuals	individual	NOUN
easat-8027	139	12	with	with	ADP
easat-8027	139	13	at	at	ADV
easat-8027	139	14	least	least	ADV
easat-8027	139	15	three	three	NUM
easat-8027	139	16	months	month	NOUN
easat-8027	139	17	of	of	ADP
easat-8027	139	18	shopee	shopee	NOUN
easat-8027	139	19	usage	usage	NOUN
easat-8027	139	20	experience	experience	NOUN
easat-8027	139	21	to	to	PART
easat-8027	139	22	ensure	ensure	VERB
easat-8027	139	23	the	the	DET
easat-8027	139	24	depth	depth	NOUN
easat-8027	139	25	and	and	CCONJ
easat-8027	139	26	reliability	reliability	NOUN
easat-8027	139	27	of	of	ADP
easat-8027	139	28	responses	response	NOUN
easat-8027	139	29	.	.	PUNCT
easat-8027	140	1	the	the	DET
easat-8027	140	2	primary	primary	ADJ
easat-8027	140	3	research	research	NOUN
easat-8027	140	4	instrument	instrument	NOUN
easat-8027	140	5	was	be	AUX
easat-8027	140	6	a	a	DET
easat-8027	140	7	questionnaire	questionnaire	NOUN
easat-8027	140	8	divided	divide	VERB
easat-8027	140	9	into	into	ADP
easat-8027	140	10	four	four	NUM
easat-8027	140	11	sections	section	NOUN
easat-8027	140	12	.	.	PUNCT
easat-8027	141	1	a	a	DET
easat-8027	141	2	5	5	NUM
easat-8027	141	3	-	-	PUNCT
easat-8027	141	4	point	point	NOUN
easat-8027	141	5	likert	likert	ADJ
easat-8027	141	6	scale	scale	NOUN
easat-8027	141	7	was	be	AUX
easat-8027	141	8	used	use	VERB
easat-8027	141	9	,	,	PUNCT
easat-8027	141	10	ranging	range	VERB
easat-8027	141	11	from	from	ADP
easat-8027	141	12	1	1	NUM
easat-8027	141	13	=	=	SYM
easat-8027	141	14	strongly	strongly	ADV
easat-8027	141	15	disagree	disagree	VERB
easat-8027	141	16	to	to	ADP
easat-8027	141	17	5	5	NUM
easat-8027	141	18	=	=	PRON
easat-8027	141	19	strongly	strongly	ADV
easat-8027	141	20	agree	agree	VERB
easat-8027	141	21	.	.	PUNCT
easat-8027	142	1	section	section	NOUN
easat-8027	142	2	1	1	NUM
easat-8027	142	3	:	:	PUNCT
easat-8027	142	4	demographic	demographic	ADJ
easat-8027	142	5	factors	factor	NOUN
easat-8027	142	6	–	–	PUNCT
easat-8027	142	7	gender	gender	NOUN
easat-8027	142	8	,	,	PUNCT
easat-8027	142	9	age	age	NOUN
easat-8027	142	10	,	,	PUNCT
easat-8027	142	11	income	income	NOUN
easat-8027	142	12	level	level	NOUN
easat-8027	142	13	,	,	PUNCT
easat-8027	142	14	education	education	NOUN
easat-8027	142	15	level	level	NOUN
easat-8027	142	16	,	,	PUNCT
easat-8027	142	17	and	and	CCONJ
easat-8027	142	18	frequency	frequency	NOUN
easat-8027	142	19	of	of	ADP
easat-8027	142	20	shopee	shopee	NOUN
easat-8027	142	21	usage	usage	NOUN
easat-8027	142	22	.	.	PUNCT
easat-8027	143	1	section	section	NOUN
easat-8027	143	2	2	2	NUM
easat-8027	143	3	:	:	PUNCT
easat-8027	143	4	perceptions	perception	NOUN
easat-8027	143	5	of	of	ADP
easat-8027	143	6	platform	platform	NOUN
easat-8027	143	7	ease	ease	NOUN
easat-8027	143	8	of	of	ADP
easat-8027	143	9	use	use	NOUN
easat-8027	143	10	–	–	PUNCT
easat-8027	143	11	ease	ease	NOUN
easat-8027	143	12	of	of	ADP
easat-8027	143	13	use	use	NOUN
easat-8027	143	14	,	,	PUNCT
easat-8027	143	15	speed	speed	NOUN
easat-8027	143	16	/	/	SYM
easat-8027	143	17	responsiveness	responsiveness	NOUN
easat-8027	143	18	,	,	PUNCT
easat-8027	143	19	clarity	clarity	NOUN
easat-8027	143	20	of	of	ADP
easat-8027	143	21	information	information	NOUN
easat-8027	143	22	,	,	PUNCT
easat-8027	143	23	and	and	CCONJ
easat-8027	143	24	device	device	NOUN
easat-8027	143	25	compatibility	compatibility	NOUN
easat-8027	143	26	.	.	PUNCT
easat-8027	144	1	section	section	NOUN
easat-8027	144	2	3	3	NUM
easat-8027	144	3	:	:	PUNCT
easat-8027	144	4	evaluation	evaluation	NOUN
easat-8027	144	5	of	of	ADP
easat-8027	144	6	marketing	marketing	NOUN
easat-8027	144	7	mix	mix	NOUN
easat-8027	144	8	elements	element	NOUN
easat-8027	144	9	–	–	PUNCT
easat-8027	144	10	product	product	NOUN
easat-8027	144	11	,	,	PUNCT
easat-8027	144	12	price	price	NOUN
easat-8027	144	13	,	,	PUNCT
easat-8027	144	14	place	place	NOUN
easat-8027	144	15	,	,	PUNCT
easat-8027	144	16	promotion	promotion	NOUN
easat-8027	144	17	,	,	PUNCT
easat-8027	144	18	and	and	CCONJ
easat-8027	144	19	people	people	NOUN
easat-8027	144	20	,	,	PUNCT
easat-8027	144	21	and	and	CCONJ
easat-8027	144	22	their	their	PRON
easat-8027	144	23	influence	influence	NOUN
easat-8027	144	24	on	on	ADP
easat-8027	144	25	customer	customer	NOUN
easat-8027	144	26	satisfaction	satisfaction	NOUN
easat-8027	144	27	.	.	PUNCT
easat-8027	145	1	section	section	NOUN
easat-8027	145	2	4	4	NUM
easat-8027	145	3	:	:	PUNCT
easat-8027	145	4	customer	customer	NOUN
easat-8027	145	5	satisfaction	satisfaction	NOUN
easat-8027	145	6	–	–	PUNCT
easat-8027	145	7	overall	overall	ADJ
easat-8027	145	8	experience	experience	NOUN
easat-8027	145	9	,	,	PUNCT
easat-8027	145	10	value	value	NOUN
easat-8027	145	11	assessment	assessment	NOUN
easat-8027	145	12	,	,	PUNCT
easat-8027	145	13	and	and	CCONJ
easat-8027	145	14	repurchase	repurchase	VERB
easat-8027	145	15	intention	intention	NOUN
easat-8027	145	16	.	.	PUNCT
easat-8027	146	1	content	content	NOUN
easat-8027	146	2	validity	validity	NOUN
easat-8027	146	3	of	of	ADP
easat-8027	146	4	the	the	DET
easat-8027	146	5	questionnaire	questionnaire	NOUN
easat-8027	146	6	was	be	AUX
easat-8027	146	7	evaluated	evaluate	VERB
easat-8027	146	8	by	by	ADP
easat-8027	146	9	three	three	NUM
easat-8027	146	10	experts	expert	NOUN
easat-8027	146	11	,	,	PUNCT
easat-8027	146	12	with	with	ADP
easat-8027	146	13	an	an	DET
easat-8027	146	14	index	index	NOUN
easat-8027	146	15	of	of	ADP
easat-8027	146	16	itemobjective	itemobjective	NOUN
easat-8027	146	17	congruence	congruence	NOUN
easat-8027	146	18	(	(	PUNCT
easat-8027	146	19	ioc	ioc	NOUN
easat-8027	146	20	)	)	PUNCT
easat-8027	146	21	score	score	NOUN
easat-8027	146	22	of	of	ADP
easat-8027	146	23	0.60	0.60	NUM
easat-8027	146	24	or	or	CCONJ
easat-8027	146	25	higher	high	ADJ
easat-8027	146	26	.	.	PUNCT
easat-8027	147	1	the	the	DET
easat-8027	147	2	questionnaire	questionnaire	NOUN
easat-8027	147	3	was	be	AUX
easat-8027	147	4	pilot	pilot	NOUN
easat-8027	147	5	-	-	PUNCT
easat-8027	147	6	tested	test	VERB
easat-8027	147	7	with	with	ADP
easat-8027	147	8	30	30	NUM
easat-8027	147	9	respondents	respondent	NOUN
easat-8027	147	10	,	,	PUNCT
easat-8027	147	11	and	and	CCONJ
easat-8027	147	12	its	its	PRON
easat-8027	147	13	reliability	reliability	NOUN
easat-8027	147	14	was	be	AUX
easat-8027	147	15	assessed	assess	VERB
easat-8027	147	16	using	use	VERB
easat-8027	147	17	cronbach	cronbach	NOUN
easat-8027	147	18	’s	’s	PART
easat-8027	147	19	alpha	alpha	NOUN
easat-8027	147	20	,	,	PUNCT
easat-8027	147	21	which	which	PRON
easat-8027	147	22	yielded	yield	VERB
easat-8027	147	23	scores	score	NOUN
easat-8027	147	24	greater	great	ADJ
easat-8027	147	25	than	than	ADP
easat-8027	147	26	0.70	0.70	NUM
easat-8027	147	27	for	for	ADP
easat-8027	147	28	all	all	DET
easat-8027	147	29	variables	variable	NOUN
easat-8027	147	30	.	.	PUNCT
easat-8027	148	1	data	datum	NOUN
easat-8027	148	2	were	be	AUX
easat-8027	148	3	collected	collect	VERB
easat-8027	148	4	online	online	ADV
easat-8027	148	5	via	via	ADP
easat-8027	148	6	google	google	PROPN
easat-8027	148	7	forms	form	NOUN
easat-8027	148	8	and	and	CCONJ
easat-8027	148	9	distributed	distribute	VERB
easat-8027	148	10	through	through	ADP
easat-8027	148	11	various	various	ADJ
easat-8027	148	12	channels	channel	NOUN
easat-8027	148	13	,	,	PUNCT
easat-8027	148	14	such	such	ADJ
easat-8027	148	15	as	as	ADP
easat-8027	148	16	line	line	NOUN
easat-8027	148	17	and	and	CCONJ
easat-8027	148	18	facebook	facebook	NOUN
easat-8027	148	19	,	,	PUNCT
easat-8027	148	20	from	from	ADP
easat-8027	148	21	march	march	PROPN
easat-8027	148	22	to	to	ADP
easat-8027	148	23	april	april	PROPN
easat-8027	148	24	2025	2025	NUM
easat-8027	148	25	.	.	PUNCT
easat-8027	149	1	both	both	DET
easat-8027	149	2	primary	primary	ADJ
easat-8027	149	3	and	and	CCONJ
easat-8027	149	4	secondary	secondary	ADJ
easat-8027	149	5	data	datum	NOUN
easat-8027	149	6	were	be	AUX
easat-8027	149	7	utilized	utilize	VERB
easat-8027	149	8	to	to	ADP
easat-8027	149	9	1045	1045	NUM
easat-8027	149	10	edelweiss	edelweiss	PROPN
easat-8027	149	11	applied	apply	VERB
easat-8027	149	12	science	science	NOUN
easat-8027	149	13	and	and	CCONJ
easat-8027	149	14	technology	technology	NOUN
easat-8027	149	15	issn	issn	PROPN
easat-8027	149	16	:	:	PUNCT
easat-8027	149	17	2576	2576	NUM
easat-8027	149	18	-	-	SYM
easat-8027	149	19	8484	8484	NUM
easat-8027	149	20	vol	vol	NOUN
easat-8027	149	21	.	.	PROPN
easat-8027	150	1	9	9	NUM
easat-8027	150	2	,	,	PUNCT
easat-8027	150	3	no	no	INTJ
easat-8027	150	4	.	.	NOUN
easat-8027	150	5	6	6	NUM
easat-8027	150	6	:	:	SYM
easat-8027	150	7	1039	1039	NUM
easat-8027	150	8	-	-	SYM
easat-8027	150	9	1050	1050	NUM
easat-8027	150	10	,	,	PUNCT
easat-8027	150	11	2025	2025	NUM
easat-8027	150	12	doi	doi	NOUN
easat-8027	150	13	:	:	PUNCT
easat-8027	150	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	150	15	©	©	PROPN
easat-8027	150	16	2025	2025	NUM
easat-8027	150	17	by	by	ADP
easat-8027	150	18	the	the	DET
easat-8027	150	19	authors	author	NOUN
easat-8027	150	20	;	;	PUNCT
easat-8027	150	21	licensee	licensee	PROPN
easat-8027	150	22	learning	learning	NOUN
easat-8027	150	23	gate	gate	NOUN
easat-8027	150	24	support	support	VERB
easat-8027	150	25	the	the	DET
easat-8027	150	26	research	research	NOUN
easat-8027	150	27	objectives	objective	NOUN
easat-8027	150	28	.	.	PUNCT
easat-8027	151	1	the	the	DET
easat-8027	151	2	data	data	NOUN
easat-8027	151	3	analysis	analysis	NOUN
easat-8027	151	4	was	be	AUX
easat-8027	151	5	divided	divide	VERB
easat-8027	151	6	into	into	ADP
easat-8027	151	7	two	two	NUM
easat-8027	151	8	parts	part	NOUN
easat-8027	151	9	:	:	PUNCT
easat-8027	151	10	1	1	NUM
easat-8027	151	11	)	)	PUNCT
easat-8027	151	12	descriptive	descriptive	ADJ
easat-8027	151	13	statistics	statistic	NOUN
easat-8027	151	14	were	be	AUX
easat-8027	151	15	used	use	VERB
easat-8027	151	16	to	to	PART
easat-8027	151	17	describe	describe	VERB
easat-8027	151	18	the	the	DET
easat-8027	151	19	demographic	demographic	ADJ
easat-8027	151	20	data	datum	NOUN
easat-8027	151	21	of	of	ADP
easat-8027	151	22	shopee	shopee	NOUN
easat-8027	151	23	users	user	NOUN
easat-8027	151	24	in	in	ADP
easat-8027	151	25	thailand	thailand	PROPN
easat-8027	151	26	,	,	PUNCT
easat-8027	151	27	presented	present	VERB
easat-8027	151	28	in	in	ADP
easat-8027	151	29	terms	term	NOUN
easat-8027	151	30	of	of	ADP
easat-8027	151	31	percentages	percentage	NOUN
easat-8027	151	32	,	,	PUNCT
easat-8027	151	33	means	mean	NOUN
easat-8027	151	34	,	,	PUNCT
easat-8027	151	35	and	and	CCONJ
easat-8027	151	36	standard	standard	ADJ
easat-8027	151	37	deviations	deviation	NOUN
easat-8027	151	38	,	,	PUNCT
easat-8027	151	39	and	and	CCONJ
easat-8027	151	40	2	2	X
easat-8027	151	41	)	)	PUNCT
easat-8027	151	42	inferential	inferential	ADJ
easat-8027	151	43	statistics	statistic	NOUN
easat-8027	151	44	were	be	AUX
easat-8027	151	45	used	use	VERB
easat-8027	151	46	to	to	PART
easat-8027	151	47	analyze	analyze	VERB
easat-8027	151	48	the	the	DET
easat-8027	151	49	relationships	relationship	NOUN
easat-8027	151	50	between	between	ADP
easat-8027	151	51	the	the	DET
easat-8027	151	52	marketing	marketing	NOUN
easat-8027	151	53	mix	mix	NOUN
easat-8027	151	54	elements	element	NOUN
easat-8027	151	55	,	,	PUNCT
easat-8027	151	56	promotion	promotion	NOUN
easat-8027	151	57	strategies	strategy	NOUN
easat-8027	151	58	,	,	PUNCT
easat-8027	151	59	and	and	CCONJ
easat-8027	151	60	psychological	psychological	ADJ
easat-8027	151	61	factors	factor	NOUN
easat-8027	151	62	,	,	PUNCT
easat-8027	151	63	using	use	VERB
easat-8027	151	64	correlation	correlation	NOUN
easat-8027	151	65	analysis	analysis	NOUN
easat-8027	151	66	.	.	PUNCT
easat-8027	152	1	all	all	DET
easat-8027	152	2	data	datum	NOUN
easat-8027	152	3	were	be	AUX
easat-8027	152	4	processed	process	VERB
easat-8027	152	5	using	use	VERB
easat-8027	152	6	spss	spss	NOUN
easat-8027	152	7	to	to	PART
easat-8027	152	8	ensure	ensure	VERB
easat-8027	152	9	the	the	DET
easat-8027	152	10	accuracy	accuracy	NOUN
easat-8027	152	11	and	and	CCONJ
easat-8027	152	12	reliability	reliability	NOUN
easat-8027	152	13	of	of	ADP
easat-8027	152	14	the	the	DET
easat-8027	152	15	results	result	NOUN
easat-8027	152	16	.	.	PUNCT
easat-8027	153	1	table	table	NOUN
easat-8027	153	2	1	1	NUM
easat-8027	153	3	.	.	PUNCT
easat-8027	153	4	research	research	NOUN
easat-8027	153	5	findings	finding	NOUN
easat-8027	153	6	.	.	PUNCT
easat-8027	154	1	objective	objective	ADJ
easat-8027	154	2	research	research	NOUN
easat-8027	154	3	findings	finding	NOUN
easat-8027	154	4	to	to	PART
easat-8027	154	5	examine	examine	VERB
easat-8027	154	6	the	the	DET
easat-8027	154	7	impact	impact	NOUN
easat-8027	154	8	of	of	ADP
easat-8027	154	9	platform	platform	NOUN
easat-8027	154	10	ease	ease	NOUN
easat-8027	154	11	of	of	ADP
easat-8027	154	12	use	use	NOUN
easat-8027	154	13	on	on	ADP
easat-8027	154	14	customer	customer	NOUN
easat-8027	154	15	satisfaction	satisfaction	NOUN
easat-8027	154	16	when	when	SCONJ
easat-8027	154	17	purchasing	purchase	VERB
easat-8027	154	18	products	product	NOUN
easat-8027	154	19	through	through	ADP
easat-8027	154	20	the	the	DET
easat-8027	154	21	shopee	shopee	NOUN
easat-8027	154	22	application	application	NOUN
easat-8027	154	23	in	in	ADP
easat-8027	154	24	thailand	thailand	PROPN
easat-8027	154	25	.	.	PUNCT
easat-8027	155	1	the	the	DET
easat-8027	155	2	research	research	NOUN
easat-8027	155	3	found	find	VERB
easat-8027	155	4	that	that	SCONJ
easat-8027	155	5	the	the	DET
easat-8027	155	6	ease	ease	NOUN
easat-8027	155	7	of	of	ADP
easat-8027	155	8	use	use	NOUN
easat-8027	155	9	of	of	ADP
easat-8027	155	10	the	the	DET
easat-8027	155	11	shopee	shopee	NOUN
easat-8027	155	12	platform	platform	NOUN
easat-8027	155	13	,	,	PUNCT
easat-8027	155	14	across	across	ADP
easat-8027	155	15	various	various	ADJ
easat-8027	155	16	dimensions	dimension	NOUN
easat-8027	155	17	such	such	ADJ
easat-8027	155	18	as	as	ADP
easat-8027	155	19	usability	usability	NOUN
easat-8027	155	20	,	,	PUNCT
easat-8027	155	21	system	system	NOUN
easat-8027	155	22	speed	speed	NOUN
easat-8027	155	23	,	,	PUNCT
easat-8027	155	24	clarity	clarity	NOUN
easat-8027	155	25	of	of	ADP
easat-8027	155	26	information	information	NOUN
easat-8027	155	27	,	,	PUNCT
easat-8027	155	28	and	and	CCONJ
easat-8027	155	29	device	device	NOUN
easat-8027	155	30	compatibility	compatibility	NOUN
easat-8027	155	31	,	,	PUNCT
easat-8027	155	32	received	receive	VERB
easat-8027	155	33	a	a	DET
easat-8027	155	34	high	high	ADJ
easat-8027	155	35	average	average	ADJ
easat-8027	155	36	score	score	NOUN
easat-8027	155	37	and	and	CCONJ
easat-8027	155	38	showed	show	VERB
easat-8027	155	39	a	a	DET
easat-8027	155	40	statistically	statistically	ADV
easat-8027	155	41	significant	significant	ADJ
easat-8027	155	42	positive	positive	ADJ
easat-8027	155	43	relationship	relationship	NOUN
easat-8027	155	44	with	with	ADP
easat-8027	155	45	customer	customer	NOUN
easat-8027	155	46	satisfaction	satisfaction	NOUN
easat-8027	155	47	.	.	PUNCT
easat-8027	156	1	in	in	ADP
easat-8027	156	2	particular	particular	ADJ
easat-8027	156	3	,	,	PUNCT
easat-8027	156	4	users	user	NOUN
easat-8027	156	5	who	who	PRON
easat-8027	156	6	perceived	perceive	VERB
easat-8027	156	7	the	the	DET
easat-8027	156	8	platform	platform	NOUN
easat-8027	156	9	as	as	ADP
easat-8027	156	10	userfriendly	userfriendly	ADV
easat-8027	156	11	,	,	PUNCT
easat-8027	156	12	easy	easy	ADJ
easat-8027	156	13	to	to	PART
easat-8027	156	14	navigate	navigate	VERB
easat-8027	156	15	,	,	PUNCT
easat-8027	156	16	and	and	CCONJ
easat-8027	156	17	compatible	compatible	ADJ
easat-8027	156	18	with	with	ADP
easat-8027	156	19	their	their	PRON
easat-8027	156	20	devices	device	NOUN
easat-8027	156	21	were	be	AUX
easat-8027	156	22	more	more	ADV
easat-8027	156	23	likely	likely	ADJ
easat-8027	156	24	to	to	PART
easat-8027	156	25	report	report	VERB
easat-8027	156	26	satisfaction	satisfaction	NOUN
easat-8027	156	27	with	with	ADP
easat-8027	156	28	their	their	PRON
easat-8027	156	29	online	online	ADJ
easat-8027	156	30	shopping	shopping	NOUN
easat-8027	156	31	experience	experience	NOUN
easat-8027	156	32	compared	compare	VERB
easat-8027	156	33	to	to	ADP
easat-8027	156	34	users	user	NOUN
easat-8027	156	35	who	who	PRON
easat-8027	156	36	encountered	encounter	VERB
easat-8027	156	37	difficulties	difficulty	NOUN
easat-8027	156	38	related	relate	VERB
easat-8027	156	39	to	to	ADP
easat-8027	156	40	usability	usability	NOUN
easat-8027	156	41	.	.	PUNCT
easat-8027	157	1	these	these	DET
easat-8027	157	2	findings	finding	NOUN
easat-8027	157	3	suggest	suggest	VERB
easat-8027	157	4	that	that	SCONJ
easat-8027	157	5	ease	ease	NOUN
easat-8027	157	6	of	of	ADP
easat-8027	157	7	use	use	NOUN
easat-8027	157	8	is	be	AUX
easat-8027	157	9	a	a	DET
easat-8027	157	10	key	key	ADJ
easat-8027	157	11	determinant	determinant	ADJ
easat-8027	157	12	that	that	PRON
easat-8027	157	13	directly	directly	ADV
easat-8027	157	14	influences	influence	VERB
easat-8027	157	15	the	the	DET
easat-8027	157	16	overall	overall	ADJ
easat-8027	157	17	consumer	consumer	NOUN
easat-8027	157	18	experience	experience	NOUN
easat-8027	157	19	on	on	ADP
easat-8027	157	20	the	the	DET
easat-8027	157	21	shopee	shopee	NOUN
easat-8027	157	22	platform	platform	NOUN
easat-8027	157	23	.	.	PUNCT
easat-8027	158	1	to	to	PART
easat-8027	158	2	investigate	investigate	VERB
easat-8027	158	3	the	the	DET
easat-8027	158	4	influence	influence	NOUN
easat-8027	158	5	of	of	ADP
easat-8027	158	6	the	the	DET
easat-8027	158	7	5ps	5ps	ADJ
easat-8027	158	8	marketing	marketing	NOUN
easat-8027	158	9	mix	mix	NOUN
easat-8027	158	10	(	(	PUNCT
easat-8027	158	11	product	product	NOUN
easat-8027	158	12	,	,	PUNCT
easat-8027	158	13	price	price	NOUN
easat-8027	158	14	,	,	PUNCT
easat-8027	158	15	place	place	NOUN
easat-8027	158	16	,	,	PUNCT
easat-8027	158	17	promotion	promotion	NOUN
easat-8027	158	18	,	,	PUNCT
easat-8027	158	19	and	and	CCONJ
easat-8027	158	20	people	people	NOUN
easat-8027	158	21	)	)	PUNCT
easat-8027	158	22	on	on	ADP
easat-8027	158	23	customer	customer	NOUN
easat-8027	158	24	satisfaction	satisfaction	NOUN
easat-8027	158	25	in	in	ADP
easat-8027	158	26	purchasing	purchase	VERB
easat-8027	158	27	products	product	NOUN
easat-8027	158	28	via	via	ADP
easat-8027	158	29	the	the	DET
easat-8027	158	30	shopee	shopee	NOUN
easat-8027	158	31	application	application	NOUN
easat-8027	158	32	in	in	ADP
easat-8027	158	33	thailand	thailand	PROPN
easat-8027	158	34	.	.	PUNCT
easat-8027	159	1	the	the	DET
easat-8027	159	2	analysis	analysis	NOUN
easat-8027	159	3	revealed	reveal	VERB
easat-8027	159	4	that	that	SCONJ
easat-8027	159	5	all	all	DET
easat-8027	159	6	components	component	NOUN
easat-8027	159	7	of	of	ADP
easat-8027	159	8	the	the	DET
easat-8027	159	9	marketing	marketing	NOUN
easat-8027	159	10	mix	mix	NOUN
easat-8027	159	11	(	(	PUNCT
easat-8027	159	12	5ps	5ps	NOUN
easat-8027	159	13	)	)	PUNCT
easat-8027	159	14	,	,	PUNCT
easat-8027	159	15	product	product	NOUN
easat-8027	159	16	,	,	PUNCT
easat-8027	159	17	price	price	NOUN
easat-8027	159	18	,	,	PUNCT
easat-8027	159	19	place	place	NOUN
easat-8027	159	20	,	,	PUNCT
easat-8027	159	21	promotion	promotion	NOUN
easat-8027	159	22	,	,	PUNCT
easat-8027	159	23	and	and	CCONJ
easat-8027	159	24	people	people	NOUN
easat-8027	159	25	,	,	PUNCT
easat-8027	159	26	positively	positively	ADV
easat-8027	159	27	influenced	influence	VERB
easat-8027	159	28	customer	customer	NOUN
easat-8027	159	29	satisfaction	satisfaction	NOUN
easat-8027	159	30	.	.	PUNCT
easat-8027	160	1	specifically	specifically	ADV
easat-8027	160	2	,	,	PUNCT
easat-8027	160	3	product	product	NOUN
easat-8027	160	4	quality	quality	NOUN
easat-8027	160	5	,	,	PUNCT
easat-8027	160	6	fair	fair	ADJ
easat-8027	160	7	pricing	pricing	NOUN
easat-8027	160	8	,	,	PUNCT
easat-8027	160	9	timely	timely	ADJ
easat-8027	160	10	delivery	delivery	NOUN
easat-8027	160	11	,	,	PUNCT
easat-8027	160	12	and	and	CCONJ
easat-8027	160	13	responsive	responsive	ADJ
easat-8027	160	14	,	,	PUNCT
easat-8027	160	15	informative	informative	ADJ
easat-8027	160	16	seller	seller	NOUN
easat-8027	160	17	service	service	NOUN
easat-8027	160	18	were	be	AUX
easat-8027	160	19	identified	identify	VERB
easat-8027	160	20	as	as	ADP
easat-8027	160	21	crucial	crucial	ADJ
easat-8027	160	22	factors	factor	NOUN
easat-8027	160	23	contributing	contribute	VERB
easat-8027	160	24	to	to	ADP
easat-8027	160	25	customers	customer	NOUN
easat-8027	160	26	’	'	PUNCT
easat-8027	160	27	perceived	perceive	VERB
easat-8027	160	28	value	value	NOUN
easat-8027	160	29	and	and	CCONJ
easat-8027	160	30	overall	overall	ADJ
easat-8027	160	31	satisfaction	satisfaction	NOUN
easat-8027	160	32	.	.	PUNCT
easat-8027	161	1	these	these	DET
easat-8027	161	2	elements	element	NOUN
easat-8027	161	3	were	be	AUX
easat-8027	161	4	also	also	ADV
easat-8027	161	5	found	find	VERB
easat-8027	161	6	to	to	PART
easat-8027	161	7	influence	influence	VERB
easat-8027	161	8	repeat	repeat	NOUN
easat-8027	161	9	purchasing	purchasing	NOUN
easat-8027	161	10	behavior	behavior	NOUN
easat-8027	161	11	and	and	CCONJ
easat-8027	161	12	word	word	NOUN
easat-8027	161	13	-	-	PUNCT
easat-8027	161	14	of	of	ADP
easat-8027	161	15	-	-	PUNCT
easat-8027	161	16	mouth	mouth	NOUN
easat-8027	161	17	recommendations	recommendation	NOUN
easat-8027	161	18	,	,	PUNCT
easat-8027	161	19	indicating	indicate	VERB
easat-8027	161	20	that	that	SCONJ
easat-8027	161	21	a	a	DET
easat-8027	161	22	well	well	ADV
easat-8027	161	23	-	-	PUNCT
easat-8027	161	24	executed	execute	VERB
easat-8027	161	25	and	and	CCONJ
easat-8027	161	26	comprehensive	comprehensive	ADJ
easat-8027	161	27	marketing	marketing	NOUN
easat-8027	161	28	mix	mix	NOUN
easat-8027	161	29	plays	play	VERB
easat-8027	161	30	a	a	DET
easat-8027	161	31	significant	significant	ADJ
easat-8027	161	32	role	role	NOUN
easat-8027	161	33	in	in	ADP
easat-8027	161	34	enhancing	enhance	VERB
easat-8027	161	35	user	user	NOUN
easat-8027	161	36	satisfaction	satisfaction	NOUN
easat-8027	161	37	on	on	ADP
easat-8027	161	38	the	the	DET
easat-8027	161	39	shopee	shopee	NOUN
easat-8027	161	40	platform	platform	NOUN
easat-8027	161	41	.	.	PUNCT
easat-8027	162	1	table	table	NOUN
easat-8027	162	2	2	2	NUM
easat-8027	162	3	.	.	X
easat-8027	162	4	hypothesis	hypothesis	NOUN
easat-8027	162	5	testing	testing	NOUN
easat-8027	162	6	.	.	PUNCT
easat-8027	163	1	hypotheses	hypothese	VERB
easat-8027	163	2	research	research	NOUN
easat-8027	163	3	findings	finding	NOUN
easat-8027	163	4	hypothesis	hypothesis	NOUN
easat-8027	163	5	1	1	NUM
easat-8027	163	6	:	:	PUNCT
easat-8027	163	7	ease	ease	NOUN
easat-8027	163	8	of	of	ADP
easat-8027	163	9	use	use	NOUN
easat-8027	163	10	platform	platform	NOUN
easat-8027	163	11	is	be	AUX
easat-8027	163	12	positively	positively	ADV
easat-8027	163	13	associated	associate	VERB
easat-8027	163	14	with	with	ADP
easat-8027	163	15	customer	customer	NOUN
easat-8027	163	16	satisfaction	satisfaction	NOUN
easat-8027	163	17	in	in	ADP
easat-8027	163	18	purchasing	purchase	VERB
easat-8027	163	19	products	product	NOUN
easat-8027	163	20	via	via	ADP
easat-8027	163	21	the	the	DET
easat-8027	163	22	shopee	shopee	NOUN
easat-8027	163	23	application	application	NOUN
easat-8027	163	24	in	in	ADP
easat-8027	163	25	thailand	thailand	PROPN
easat-8027	163	26	the	the	DET
easat-8027	163	27	study	study	NOUN
easat-8027	163	28	revealed	reveal	VERB
easat-8027	163	29	that	that	SCONJ
easat-8027	163	30	overall	overall	ADJ
easat-8027	163	31	ease	ease	NOUN
easat-8027	163	32	of	of	ADP
easat-8027	163	33	use	use	NOUN
easat-8027	163	34	is	be	AUX
easat-8027	163	35	significantly	significantly	ADV
easat-8027	163	36	associated	associate	VERB
easat-8027	163	37	with	with	ADP
easat-8027	163	38	customer	customer	NOUN
easat-8027	163	39	satisfaction	satisfaction	NOUN
easat-8027	163	40	.	.	PUNCT
easat-8027	164	1	users	user	NOUN
easat-8027	164	2	who	who	PRON
easat-8027	164	3	perceive	perceive	VERB
easat-8027	164	4	the	the	DET
easat-8027	164	5	platform	platform	NOUN
easat-8027	164	6	as	as	ADP
easat-8027	164	7	userfriendly	userfriendly	ADV
easat-8027	164	8	are	be	AUX
easat-8027	164	9	more	more	ADV
easat-8027	164	10	likely	likely	ADJ
easat-8027	164	11	to	to	PART
easat-8027	164	12	engage	engage	VERB
easat-8027	164	13	in	in	ADP
easat-8027	164	14	repeat	repeat	NOUN
easat-8027	164	15	purchases	purchase	NOUN
easat-8027	164	16	and	and	CCONJ
easat-8027	164	17	are	be	AUX
easat-8027	164	18	more	more	ADV
easat-8027	164	19	inclined	inclined	ADJ
easat-8027	164	20	to	to	PART
easat-8027	164	21	recommend	recommend	VERB
easat-8027	164	22	the	the	DET
easat-8027	164	23	platform	platform	NOUN
easat-8027	164	24	to	to	ADP
easat-8027	164	25	others	other	NOUN
easat-8027	164	26	,	,	PUNCT
easat-8027	164	27	demonstrating	demonstrate	VERB
easat-8027	164	28	the	the	DET
easat-8027	164	29	critical	critical	ADJ
easat-8027	164	30	role	role	NOUN
easat-8027	164	31	of	of	ADP
easat-8027	164	32	usability	usability	NOUN
easat-8027	164	33	in	in	ADP
easat-8027	164	34	shaping	shape	VERB
easat-8027	164	35	positive	positive	ADJ
easat-8027	164	36	consumer	consumer	NOUN
easat-8027	164	37	behavior	behavior	NOUN
easat-8027	164	38	on	on	ADP
easat-8027	164	39	shopee	shopee	NOUN
easat-8027	164	40	.	.	PUNCT
easat-8027	165	1	hypothesis	hypothesis	NOUN
easat-8027	165	2	1.1	1.1	NUM
easat-8027	165	3	:	:	PUNCT
easat-8027	165	4	ease	ease	NOUN
easat-8027	165	5	of	of	ADP
easat-8027	165	6	use	use	NOUN
easat-8027	165	7	and	and	CCONJ
easat-8027	165	8	customer	customer	NOUN
easat-8027	165	9	satisfaction	satisfaction	NOUN
easat-8027	165	10	in	in	ADP
easat-8027	165	11	purchasing	purchase	VERB
easat-8027	165	12	products	product	NOUN
easat-8027	165	13	simple	simple	ADJ
easat-8027	165	14	and	and	CCONJ
easat-8027	165	15	intuitive	intuitive	ADJ
easat-8027	165	16	navigation	navigation	NOUN
easat-8027	165	17	,	,	PUNCT
easat-8027	165	18	as	as	ADV
easat-8027	165	19	well	well	ADV
easat-8027	165	20	as	as	ADP
easat-8027	165	21	convenient	convenient	ADJ
easat-8027	165	22	access	access	NOUN
easat-8027	165	23	to	to	ADP
easat-8027	165	24	platform	platform	NOUN
easat-8027	165	25	features	feature	NOUN
easat-8027	165	26	,	,	PUNCT
easat-8027	165	27	significantly	significantly	ADV
easat-8027	165	28	influence	influence	VERB
easat-8027	165	29	user	user	NOUN
easat-8027	165	30	satisfaction	satisfaction	NOUN
easat-8027	165	31	on	on	ADP
easat-8027	165	32	the	the	DET
easat-8027	165	33	shopee	shopee	NOUN
easat-8027	165	34	platform	platform	NOUN
easat-8027	165	35	.	.	PUNCT
easat-8027	166	1	when	when	SCONJ
easat-8027	166	2	users	user	NOUN
easat-8027	166	3	are	be	AUX
easat-8027	166	4	able	able	ADJ
easat-8027	166	5	to	to	PART
easat-8027	166	6	browse	browse	VERB
easat-8027	166	7	,	,	PUNCT
easat-8027	166	8	search	search	NOUN
easat-8027	166	9	,	,	PUNCT
easat-8027	166	10	and	and	CCONJ
easat-8027	166	11	complete	complete	ADJ
easat-8027	166	12	transactions	transaction	NOUN
easat-8027	166	13	with	with	ADP
easat-8027	166	14	ease	ease	NOUN
easat-8027	166	15	,	,	PUNCT
easat-8027	166	16	their	their	PRON
easat-8027	166	17	overall	overall	ADJ
easat-8027	166	18	shopping	shopping	NOUN
easat-8027	166	19	experience	experience	NOUN
easat-8027	166	20	improves	improve	VERB
easat-8027	166	21	,	,	PUNCT
easat-8027	166	22	leading	lead	VERB
easat-8027	166	23	to	to	ADP
easat-8027	166	24	higher	high	ADJ
easat-8027	166	25	levels	level	NOUN
easat-8027	166	26	of	of	ADP
easat-8027	166	27	satisfaction	satisfaction	NOUN
easat-8027	166	28	and	and	CCONJ
easat-8027	166	29	a	a	DET
easat-8027	166	30	greater	great	ADJ
easat-8027	166	31	likelihood	likelihood	NOUN
easat-8027	166	32	of	of	ADP
easat-8027	166	33	continued	continue	VERB
easat-8027	166	34	platform	platform	NOUN
easat-8027	166	35	engagement	engagement	NOUN
easat-8027	166	36	.	.	PUNCT
easat-8027	167	1	hypothesis	hypothesis	NOUN
easat-8027	167	2	1.2	1.2	NUM
easat-8027	167	3	:	:	PUNCT
easat-8027	167	4	speed	speed	NOUN
easat-8027	167	5	/	/	SYM
easat-8027	167	6	responsiveness	responsiveness	NOUN
easat-8027	167	7	and	and	CCONJ
easat-8027	167	8	customer	customer	NOUN
easat-8027	167	9	satisfaction	satisfaction	NOUN
easat-8027	167	10	in	in	ADP
easat-8027	167	11	purchasing	purchase	VERB
easat-8027	167	12	products	product	NOUN
easat-8027	167	13	fast	fast	ADJ
easat-8027	167	14	loading	loading	NOUN
easat-8027	167	15	speed	speed	NOUN
easat-8027	167	16	,	,	PUNCT
easat-8027	167	17	quick	quick	ADJ
easat-8027	167	18	product	product	NOUN
easat-8027	167	19	search	search	NOUN
easat-8027	167	20	,	,	PUNCT
easat-8027	167	21	and	and	CCONJ
easat-8027	167	22	smooth	smooth	ADJ
easat-8027	167	23	payment	payment	NOUN
easat-8027	167	24	processes	process	NOUN
easat-8027	167	25	contribute	contribute	VERB
easat-8027	167	26	significantly	significantly	ADV
easat-8027	167	27	to	to	ADP
easat-8027	167	28	higher	high	ADJ
easat-8027	167	29	levels	level	NOUN
easat-8027	167	30	of	of	ADP
easat-8027	167	31	user	user	NOUN
easat-8027	167	32	satisfaction	satisfaction	NOUN
easat-8027	167	33	.	.	PUNCT
easat-8027	168	1	these	these	DET
easat-8027	168	2	technical	technical	ADJ
easat-8027	168	3	and	and	CCONJ
easat-8027	168	4	functional	functional	ADJ
easat-8027	168	5	aspects	aspect	NOUN
easat-8027	168	6	enhance	enhance	VERB
easat-8027	168	7	the	the	DET
easat-8027	168	8	overall	overall	ADJ
easat-8027	168	9	shopping	shopping	NOUN
easat-8027	168	10	experience	experience	NOUN
easat-8027	168	11	on	on	ADP
easat-8027	168	12	the	the	DET
easat-8027	168	13	shopee	shopee	NOUN
easat-8027	168	14	platform	platform	NOUN
easat-8027	168	15	,	,	PUNCT
easat-8027	168	16	reduce	reduce	VERB
easat-8027	168	17	user	user	NOUN
easat-8027	168	18	frustration	frustration	NOUN
easat-8027	168	19	,	,	PUNCT
easat-8027	168	20	and	and	CCONJ
easat-8027	168	21	encourage	encourage	VERB
easat-8027	168	22	continued	continued	ADJ
easat-8027	168	23	engagement	engagement	NOUN
easat-8027	168	24	and	and	CCONJ
easat-8027	168	25	loyalty	loyalty	NOUN
easat-8027	168	26	.	.	PUNCT
easat-8027	169	1	hypothesis	hypothesis	NOUN
easat-8027	169	2	1.3	1.3	NUM
easat-8027	169	3	:	:	PUNCT
easat-8027	169	4	clarity	clarity	NOUN
easat-8027	169	5	of	of	ADP
easat-8027	169	6	information	information	NOUN
easat-8027	169	7	and	and	CCONJ
easat-8027	169	8	customer	customer	NOUN
easat-8027	169	9	satisfaction	satisfaction	NOUN
easat-8027	169	10	in	in	ADP
easat-8027	169	11	purchasing	purchase	VERB
easat-8027	169	12	products	product	NOUN
easat-8027	169	13	comprehensive	comprehensive	ADJ
easat-8027	169	14	product	product	NOUN
easat-8027	169	15	details	detail	NOUN
easat-8027	169	16	,	,	PUNCT
easat-8027	169	17	high	high	ADJ
easat-8027	169	18	-	-	PUNCT
easat-8027	169	19	quality	quality	NOUN
easat-8027	169	20	visuals	visual	NOUN
easat-8027	169	21	,	,	PUNCT
easat-8027	169	22	and	and	CCONJ
easat-8027	169	23	verified	verify	VERB
easat-8027	169	24	user	user	NOUN
easat-8027	169	25	reviews	review	NOUN
easat-8027	169	26	significantly	significantly	ADV
easat-8027	169	27	enhance	enhance	VERB
easat-8027	169	28	users	user	NOUN
easat-8027	169	29	’	’	PART
easat-8027	169	30	confidence	confidence	NOUN
easat-8027	169	31	and	and	CCONJ
easat-8027	169	32	satisfaction	satisfaction	NOUN
easat-8027	169	33	,	,	PUNCT
easat-8027	169	34	especially	especially	ADV
easat-8027	169	35	when	when	SCONJ
easat-8027	169	36	compared	compare	VERB
easat-8027	169	37	to	to	ADP
easat-8027	169	38	unclear	unclear	ADJ
easat-8027	169	39	,	,	PUNCT
easat-8027	169	40	incomplete	incomplete	ADJ
easat-8027	169	41	,	,	PUNCT
easat-8027	169	42	or	or	CCONJ
easat-8027	169	43	misleading	mislead	VERB
easat-8027	169	44	product	product	NOUN
easat-8027	169	45	listings	listing	NOUN
easat-8027	169	46	.	.	PUNCT
easat-8027	170	1	these	these	DET
easat-8027	170	2	elements	element	NOUN
easat-8027	170	3	help	help	VERB
easat-8027	170	4	build	build	VERB
easat-8027	170	5	trust	trust	NOUN
easat-8027	170	6	,	,	PUNCT
easat-8027	170	7	reduce	reduce	VERB
easat-8027	170	8	uncertainty	uncertainty	NOUN
easat-8027	170	9	,	,	PUNCT
easat-8027	170	10	and	and	CCONJ
easat-8027	170	11	positively	positively	ADV
easat-8027	170	12	influence	influence	NOUN
easat-8027	170	13	purchasing	purchasing	NOUN
easat-8027	170	14	decisions	decision	NOUN
easat-8027	170	15	on	on	ADP
easat-8027	170	16	the	the	DET
easat-8027	170	17	shopee	shopee	NOUN
easat-8027	170	18	platform	platform	NOUN
easat-8027	170	19	.	.	PUNCT
easat-8027	171	1	hypothesis	hypothesis	NOUN
easat-8027	171	2	1.4	1.4	NUM
easat-8027	171	3	:	:	PUNCT
easat-8027	171	4	device	device	NOUN
easat-8027	171	5	compatibility	compatibility	NOUN
easat-8027	171	6	and	and	CCONJ
easat-8027	171	7	customer	customer	NOUN
easat-8027	171	8	satisfaction	satisfaction	NOUN
easat-8027	171	9	in	in	ADP
easat-8027	171	10	purchasing	purchase	VERB
easat-8027	171	11	products	product	NOUN
easat-8027	171	12	interfaces	interface	NOUN
easat-8027	171	13	that	that	PRON
easat-8027	171	14	adapt	adapt	VERB
easat-8027	171	15	effectively	effectively	ADV
easat-8027	171	16	to	to	ADP
easat-8027	171	17	different	different	ADJ
easat-8027	171	18	devices	device	NOUN
easat-8027	171	19	,	,	PUNCT
easat-8027	171	20	such	such	ADJ
easat-8027	171	21	as	as	ADP
easat-8027	171	22	smartphones	smartphone	NOUN
easat-8027	171	23	and	and	CCONJ
easat-8027	171	24	tablets	tablet	NOUN
easat-8027	171	25	,	,	PUNCT
easat-8027	171	26	provide	provide	VERB
easat-8027	171	27	better	well	ADJ
easat-8027	171	28	usability	usability	NOUN
easat-8027	171	29	experiences	experience	NOUN
easat-8027	171	30	,	,	PUNCT
easat-8027	171	31	which	which	PRON
easat-8027	171	32	are	be	AUX
easat-8027	171	33	significantly	significantly	ADV
easat-8027	171	34	correlated	correlate	VERB
easat-8027	171	35	with	with	ADP
easat-8027	171	36	customer	customer	NOUN
easat-8027	171	37	satisfaction	satisfaction	NOUN
easat-8027	171	38	.	.	PUNCT
easat-8027	172	1	cross	cross	ADJ
easat-8027	172	2	-	-	ADJ
easat-8027	172	3	device	device	ADJ
easat-8027	172	4	1046	1046	NUM
easat-8027	172	5	edelweiss	edelweiss	PROPN
easat-8027	172	6	applied	apply	VERB
easat-8027	172	7	science	science	NOUN
easat-8027	172	8	and	and	CCONJ
easat-8027	172	9	technology	technology	NOUN
easat-8027	172	10	issn	issn	PROPN
easat-8027	172	11	:	:	PUNCT
easat-8027	172	12	2576	2576	NUM
easat-8027	172	13	-	-	SYM
easat-8027	172	14	8484	8484	NUM
easat-8027	172	15	vol	vol	NOUN
easat-8027	172	16	.	.	PROPN
easat-8027	173	1	9	9	NUM
easat-8027	173	2	,	,	PUNCT
easat-8027	173	3	no	no	INTJ
easat-8027	173	4	.	.	NOUN
easat-8027	173	5	6	6	NUM
easat-8027	173	6	:	:	SYM
easat-8027	173	7	1039	1039	NUM
easat-8027	173	8	-	-	SYM
easat-8027	173	9	1050	1050	NUM
easat-8027	173	10	,	,	PUNCT
easat-8027	173	11	2025	2025	NUM
easat-8027	173	12	doi	doi	NOUN
easat-8027	173	13	:	:	PUNCT
easat-8027	173	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	173	15	©	©	PROPN
easat-8027	173	16	2025	2025	NUM
easat-8027	173	17	by	by	ADP
easat-8027	173	18	the	the	DET
easat-8027	173	19	authors	author	NOUN
easat-8027	173	20	;	;	PUNCT
easat-8027	173	21	licensee	licensee	PROPN
easat-8027	173	22	learning	learning	NOUN
easat-8027	173	23	gate	gate	NOUN
easat-8027	173	24	compatibility	compatibility	NOUN
easat-8027	173	25	ensures	ensure	VERB
easat-8027	173	26	consistent	consistent	ADJ
easat-8027	173	27	performance	performance	NOUN
easat-8027	173	28	,	,	PUNCT
easat-8027	173	29	convenience	convenience	NOUN
easat-8027	173	30	,	,	PUNCT
easat-8027	173	31	and	and	CCONJ
easat-8027	173	32	accessibility	accessibility	NOUN
easat-8027	173	33	,	,	PUNCT
easat-8027	173	34	all	all	PRON
easat-8027	173	35	of	of	ADP
easat-8027	173	36	which	which	PRON
easat-8027	173	37	contribute	contribute	VERB
easat-8027	173	38	to	to	ADP
easat-8027	173	39	a	a	DET
easat-8027	173	40	more	more	ADV
easat-8027	173	41	positive	positive	ADJ
easat-8027	173	42	and	and	CCONJ
easat-8027	173	43	seamless	seamless	ADJ
easat-8027	173	44	user	user	NOUN
easat-8027	173	45	experience	experience	NOUN
easat-8027	173	46	on	on	ADP
easat-8027	173	47	the	the	DET
easat-8027	173	48	shopee	shopee	NOUN
easat-8027	173	49	platform	platform	NOUN
easat-8027	173	50	.	.	PUNCT
easat-8027	174	1	hypothesis	hypothesis	NOUN
easat-8027	174	2	2	2	NUM
easat-8027	174	3	:	:	PUNCT
easat-8027	174	4	marketing	marketing	NOUN
easat-8027	174	5	mix	mix	NOUN
easat-8027	174	6	(	(	PUNCT
easat-8027	174	7	5ps	5ps	NOUN
easat-8027	174	8	)	)	PUNCT
easat-8027	174	9	is	be	AUX
easat-8027	174	10	positively	positively	ADV
easat-8027	174	11	associated	associate	VERB
easat-8027	174	12	with	with	ADP
easat-8027	174	13	customer	customer	NOUN
easat-8027	174	14	satisfaction	satisfaction	NOUN
easat-8027	174	15	in	in	ADP
easat-8027	174	16	purchasing	purchase	VERB
easat-8027	174	17	products	product	NOUN
easat-8027	174	18	via	via	ADP
easat-8027	174	19	the	the	DET
easat-8027	174	20	shopee	shopee	NOUN
easat-8027	174	21	application	application	NOUN
easat-8027	174	22	in	in	ADP
easat-8027	174	23	thailand	thailand	PROPN
easat-8027	174	24	the	the	DET
easat-8027	174	25	results	result	NOUN
easat-8027	174	26	revealed	reveal	VERB
easat-8027	174	27	that	that	SCONJ
easat-8027	174	28	all	all	DET
easat-8027	174	29	components	component	NOUN
easat-8027	174	30	of	of	ADP
easat-8027	174	31	the	the	DET
easat-8027	174	32	marketing	marketing	NOUN
easat-8027	174	33	mix	mix	NOUN
easat-8027	174	34	,	,	PUNCT
easat-8027	174	35	product	product	NOUN
easat-8027	174	36	,	,	PUNCT
easat-8027	174	37	price	price	NOUN
easat-8027	174	38	,	,	PUNCT
easat-8027	174	39	place	place	NOUN
easat-8027	174	40	,	,	PUNCT
easat-8027	174	41	promotion	promotion	NOUN
easat-8027	174	42	,	,	PUNCT
easat-8027	174	43	and	and	CCONJ
easat-8027	174	44	people	people	NOUN
easat-8027	174	45	,	,	PUNCT
easat-8027	174	46	were	be	AUX
easat-8027	174	47	positively	positively	ADV
easat-8027	174	48	and	and	CCONJ
easat-8027	174	49	significantly	significantly	ADV
easat-8027	174	50	associated	associate	VERB
easat-8027	174	51	with	with	ADP
easat-8027	174	52	customer	customer	NOUN
easat-8027	174	53	satisfaction	satisfaction	NOUN
easat-8027	174	54	among	among	ADP
easat-8027	174	55	shopee	shopee	NOUN
easat-8027	174	56	users	user	NOUN
easat-8027	174	57	.	.	PUNCT
easat-8027	175	1	this	this	PRON
easat-8027	175	2	indicates	indicate	VERB
easat-8027	175	3	that	that	SCONJ
easat-8027	175	4	a	a	DET
easat-8027	175	5	well	well	ADV
easat-8027	175	6	-	-	PUNCT
easat-8027	175	7	implemented	implement	VERB
easat-8027	175	8	marketing	marketing	NOUN
easat-8027	175	9	strategy	strategy	NOUN
easat-8027	175	10	that	that	PRON
easat-8027	175	11	addresses	address	VERB
easat-8027	175	12	each	each	PRON
easat-8027	175	13	of	of	ADP
easat-8027	175	14	these	these	DET
easat-8027	175	15	elements	element	NOUN
easat-8027	175	16	contributes	contribute	VERB
easat-8027	175	17	meaningfully	meaningfully	ADV
easat-8027	175	18	to	to	ADP
easat-8027	175	19	enhancing	enhance	VERB
easat-8027	175	20	the	the	DET
easat-8027	175	21	overall	overall	ADJ
easat-8027	175	22	shopping	shopping	NOUN
easat-8027	175	23	experience	experience	NOUN
easat-8027	175	24	and	and	CCONJ
easat-8027	175	25	user	user	NOUN
easat-8027	175	26	satisfaction	satisfaction	NOUN
easat-8027	175	27	on	on	ADP
easat-8027	175	28	the	the	DET
easat-8027	175	29	platform	platform	NOUN
easat-8027	175	30	.	.	PUNCT
easat-8027	176	1	hypothesis	hypothesis	NOUN
easat-8027	176	2	2.1	2.1	NUM
easat-8027	176	3	:	:	PUNCT
easat-8027	176	4	product	product	NOUN
easat-8027	176	5	and	and	CCONJ
easat-8027	176	6	customer	customer	NOUN
easat-8027	176	7	satisfaction	satisfaction	NOUN
easat-8027	176	8	in	in	ADP
easat-8027	176	9	purchasing	purchase	VERB
easat-8027	176	10	products	product	NOUN
easat-8027	176	11	the	the	DET
easat-8027	176	12	findings	finding	NOUN
easat-8027	176	13	showed	show	VERB
easat-8027	176	14	that	that	SCONJ
easat-8027	176	15	products	product	NOUN
easat-8027	176	16	with	with	ADP
easat-8027	176	17	accurate	accurate	ADJ
easat-8027	176	18	descriptions	description	NOUN
easat-8027	176	19	,	,	PUNCT
easat-8027	176	20	positive	positive	ADJ
easat-8027	176	21	reviews	review	NOUN
easat-8027	176	22	,	,	PUNCT
easat-8027	176	23	and	and	CCONJ
easat-8027	176	24	comprehensive	comprehensive	ADJ
easat-8027	176	25	details	detail	NOUN
easat-8027	176	26	significantly	significantly	ADV
easat-8027	176	27	contributed	contribute	VERB
easat-8027	176	28	to	to	ADP
easat-8027	176	29	customer	customer	NOUN
easat-8027	176	30	satisfaction	satisfaction	NOUN
easat-8027	176	31	.	.	PUNCT
easat-8027	177	1	these	these	DET
easat-8027	177	2	elements	element	NOUN
easat-8027	177	3	enhance	enhance	VERB
easat-8027	177	4	consumer	consumer	NOUN
easat-8027	177	5	trust	trust	NOUN
easat-8027	177	6	,	,	PUNCT
easat-8027	177	7	reduce	reduce	VERB
easat-8027	177	8	uncertainty	uncertainty	NOUN
easat-8027	177	9	during	during	ADP
easat-8027	177	10	the	the	DET
easat-8027	177	11	purchasing	purchasing	NOUN
easat-8027	177	12	process	process	NOUN
easat-8027	177	13	,	,	PUNCT
easat-8027	177	14	and	and	CCONJ
easat-8027	177	15	positively	positively	ADV
easat-8027	177	16	influence	influence	VERB
easat-8027	177	17	the	the	DET
easat-8027	177	18	overall	overall	ADJ
easat-8027	177	19	shopping	shopping	NOUN
easat-8027	177	20	experience	experience	NOUN
easat-8027	177	21	on	on	ADP
easat-8027	177	22	the	the	DET
easat-8027	177	23	shopee	shopee	NOUN
easat-8027	177	24	platform	platform	NOUN
easat-8027	177	25	.	.	PUNCT
easat-8027	178	1	hypothesis	hypothesis	NOUN
easat-8027	178	2	2.2	2.2	NUM
easat-8027	178	3	:	:	PUNCT
easat-8027	178	4	price	price	NOUN
easat-8027	178	5	and	and	CCONJ
easat-8027	178	6	customer	customer	NOUN
easat-8027	178	7	satisfaction	satisfaction	NOUN
easat-8027	178	8	in	in	ADP
easat-8027	178	9	purchasing	purchase	VERB
easat-8027	178	10	products	product	NOUN
easat-8027	178	11	customers	customer	NOUN
easat-8027	178	12	who	who	PRON
easat-8027	178	13	perceived	perceive	VERB
easat-8027	178	14	product	product	NOUN
easat-8027	178	15	prices	price	NOUN
easat-8027	178	16	as	as	ADP
easat-8027	178	17	fair	fair	ADJ
easat-8027	178	18	and	and	CCONJ
easat-8027	178	19	transparent	transparent	ADJ
easat-8027	178	20	,	,	PUNCT
easat-8027	178	21	and	and	CCONJ
easat-8027	178	22	consistent	consistent	ADJ
easat-8027	178	23	with	with	ADP
easat-8027	178	24	the	the	DET
easat-8027	178	25	quality	quality	NOUN
easat-8027	178	26	of	of	ADP
easat-8027	178	27	the	the	DET
easat-8027	178	28	products	product	NOUN
easat-8027	178	29	,	,	PUNCT
easat-8027	178	30	were	be	AUX
easat-8027	178	31	more	more	ADV
easat-8027	178	32	likely	likely	ADJ
easat-8027	178	33	to	to	PART
easat-8027	178	34	feel	feel	VERB
easat-8027	178	35	satisfied	satisfied	ADJ
easat-8027	178	36	with	with	ADP
easat-8027	178	37	their	their	PRON
easat-8027	178	38	purchases	purchase	NOUN
easat-8027	178	39	.	.	PUNCT
easat-8027	179	1	price	price	NOUN
easat-8027	179	2	fairness	fairness	NOUN
easat-8027	179	3	and	and	CCONJ
easat-8027	179	4	clarity	clarity	NOUN
easat-8027	179	5	contribute	contribute	VERB
easat-8027	179	6	to	to	ADP
easat-8027	179	7	perceived	perceive	VERB
easat-8027	179	8	value	value	NOUN
easat-8027	179	9	,	,	PUNCT
easat-8027	179	10	reduce	reduce	VERB
easat-8027	179	11	purchase	purchase	NOUN
easat-8027	179	12	hesitation	hesitation	NOUN
easat-8027	179	13	,	,	PUNCT
easat-8027	179	14	and	and	CCONJ
easat-8027	179	15	strengthen	strengthen	VERB
easat-8027	179	16	overall	overall	ADJ
easat-8027	179	17	trust	trust	NOUN
easat-8027	179	18	in	in	ADP
easat-8027	179	19	the	the	DET
easat-8027	179	20	shopee	shopee	NOUN
easat-8027	179	21	platform	platform	NOUN
easat-8027	179	22	.	.	PUNCT
easat-8027	180	1	hypothesis	hypothesis	NOUN
easat-8027	180	2	2.3	2.3	NUM
easat-8027	180	3	:	:	PUNCT
easat-8027	180	4	place	place	NOUN
easat-8027	180	5	and	and	CCONJ
easat-8027	180	6	customer	customer	NOUN
easat-8027	180	7	satisfaction	satisfaction	NOUN
easat-8027	180	8	in	in	ADP
easat-8027	180	9	purchasing	purchase	VERB
easat-8027	180	10	products	product	NOUN
easat-8027	180	11	the	the	DET
easat-8027	180	12	availability	availability	NOUN
easat-8027	180	13	of	of	ADP
easat-8027	180	14	diverse	diverse	ADJ
easat-8027	180	15	,	,	PUNCT
easat-8027	180	16	fast	fast	ADJ
easat-8027	180	17	,	,	PUNCT
easat-8027	180	18	and	and	CCONJ
easat-8027	180	19	trackable	trackable	ADJ
easat-8027	180	20	delivery	delivery	NOUN
easat-8027	180	21	options	option	NOUN
easat-8027	180	22	significantly	significantly	ADV
easat-8027	180	23	influenced	influence	VERB
easat-8027	180	24	the	the	DET
easat-8027	180	25	overall	overall	ADJ
easat-8027	180	26	satisfaction	satisfaction	NOUN
easat-8027	180	27	of	of	ADP
easat-8027	180	28	shopee	shopee	NOUN
easat-8027	180	29	users	user	NOUN
easat-8027	180	30	.	.	PUNCT
easat-8027	181	1	flexible	flexible	ADJ
easat-8027	181	2	logistics	logistic	NOUN
easat-8027	181	3	services	service	NOUN
easat-8027	181	4	not	not	PART
easat-8027	181	5	only	only	ADV
easat-8027	181	6	enhanced	enhance	VERB
easat-8027	181	7	convenience	convenience	NOUN
easat-8027	181	8	and	and	CCONJ
easat-8027	181	9	reliability	reliability	NOUN
easat-8027	181	10	but	but	CCONJ
easat-8027	181	11	also	also	ADV
easat-8027	181	12	played	play	VERB
easat-8027	181	13	a	a	DET
easat-8027	181	14	crucial	crucial	ADJ
easat-8027	181	15	role	role	NOUN
easat-8027	181	16	in	in	ADP
easat-8027	181	17	shaping	shape	VERB
easat-8027	181	18	users	user	NOUN
easat-8027	181	19	’	’	PART
easat-8027	181	20	positive	positive	ADJ
easat-8027	181	21	perceptions	perception	NOUN
easat-8027	181	22	of	of	ADP
easat-8027	181	23	the	the	DET
easat-8027	181	24	platform	platform	NOUN
easat-8027	181	25	and	and	CCONJ
easat-8027	181	26	encouraging	encouraging	ADJ
easat-8027	181	27	repeat	repeat	NOUN
easat-8027	181	28	purchases	purchase	NOUN
easat-8027	181	29	.	.	PUNCT
easat-8027	182	1	hypothesis	hypothesis	NOUN
easat-8027	182	2	2.4	2.4	NUM
easat-8027	182	3	:	:	PUNCT
easat-8027	182	4	promotion	promotion	NOUN
easat-8027	182	5	and	and	CCONJ
easat-8027	182	6	customer	customer	NOUN
easat-8027	182	7	satisfaction	satisfaction	NOUN
easat-8027	182	8	in	in	ADP
easat-8027	182	9	purchasing	purchase	VERB
easat-8027	182	10	products	product	NOUN
easat-8027	182	11	marketing	marketing	NOUN
easat-8027	182	12	campaigns	campaign	NOUN
easat-8027	182	13	,	,	PUNCT
easat-8027	182	14	such	such	ADJ
easat-8027	182	15	as	as	ADP
easat-8027	182	16	discounts	discount	NOUN
easat-8027	182	17	,	,	PUNCT
easat-8027	182	18	vouchers	voucher	NOUN
easat-8027	182	19	,	,	PUNCT
easat-8027	182	20	free	free	ADJ
easat-8027	182	21	shipping	shipping	NOUN
easat-8027	182	22	codes	code	NOUN
easat-8027	182	23	,	,	PUNCT
easat-8027	182	24	and	and	CCONJ
easat-8027	182	25	special	special	ADJ
easat-8027	182	26	-	-	PUNCT
easat-8027	182	27	day	day	NOUN
easat-8027	182	28	promotions	promotion	NOUN
easat-8027	182	29	,	,	PUNCT
easat-8027	182	30	significantly	significantly	ADV
easat-8027	182	31	enhanced	enhance	VERB
easat-8027	182	32	customer	customer	NOUN
easat-8027	182	33	satisfaction	satisfaction	NOUN
easat-8027	182	34	.	.	PUNCT
easat-8027	183	1	these	these	DET
easat-8027	183	2	promotional	promotional	ADJ
easat-8027	183	3	strategies	strategy	NOUN
easat-8027	183	4	increased	increase	VERB
easat-8027	183	5	the	the	DET
easat-8027	183	6	perceived	perceive	VERB
easat-8027	183	7	value	value	NOUN
easat-8027	183	8	of	of	ADP
easat-8027	183	9	purchases	purchase	NOUN
easat-8027	183	10	,	,	PUNCT
easat-8027	183	11	attracted	attract	VERB
easat-8027	183	12	consumer	consumer	NOUN
easat-8027	183	13	attention	attention	NOUN
easat-8027	183	14	,	,	PUNCT
easat-8027	183	15	and	and	CCONJ
easat-8027	183	16	encouraged	encourage	VERB
easat-8027	183	17	both	both	DET
easat-8027	183	18	initial	initial	ADJ
easat-8027	183	19	and	and	CCONJ
easat-8027	183	20	repeat	repeat	VERB
easat-8027	183	21	purchases	purchase	NOUN
easat-8027	183	22	on	on	ADP
easat-8027	183	23	the	the	DET
easat-8027	183	24	shopee	shopee	NOUN
easat-8027	183	25	platform	platform	NOUN
easat-8027	183	26	.	.	PUNCT
easat-8027	184	1	hypothesis	hypothesis	NOUN
easat-8027	184	2	2.5	2.5	NUM
easat-8027	184	3	:	:	PUNCT
easat-8027	184	4	people	people	NOUN
easat-8027	184	5	and	and	CCONJ
easat-8027	184	6	customer	customer	NOUN
easat-8027	184	7	satisfaction	satisfaction	NOUN
easat-8027	184	8	in	in	ADP
easat-8027	184	9	purchasing	purchase	VERB
easat-8027	184	10	products	product	NOUN
easat-8027	184	11	comprehensive	comprehensive	ADJ
easat-8027	184	12	product	product	NOUN
easat-8027	184	13	information	information	NOUN
easat-8027	184	14	,	,	PUNCT
easat-8027	184	15	quick	quick	ADJ
easat-8027	184	16	response	response	NOUN
easat-8027	184	17	to	to	ADP
easat-8027	184	18	customer	customer	NOUN
easat-8027	184	19	inquiries	inquiry	NOUN
easat-8027	184	20	,	,	PUNCT
easat-8027	184	21	and	and	CCONJ
easat-8027	184	22	effective	effective	ADJ
easat-8027	184	23	post	post	ADJ
easat-8027	184	24	-	-	ADJ
easat-8027	184	25	sales	sales	ADJ
easat-8027	184	26	support	support	NOUN
easat-8027	184	27	helped	helped	AUX
easat-8027	184	28	build	build	VERB
easat-8027	184	29	customer	customer	NOUN
easat-8027	184	30	trust	trust	NOUN
easat-8027	184	31	and	and	CCONJ
easat-8027	184	32	satisfaction	satisfaction	NOUN
easat-8027	184	33	with	with	ADP
easat-8027	184	34	the	the	DET
easat-8027	184	35	shopee	shopee	NOUN
easat-8027	184	36	platform	platform	NOUN
easat-8027	184	37	.	.	PUNCT
easat-8027	185	1	these	these	DET
easat-8027	185	2	service	service	NOUN
easat-8027	185	3	-	-	PUNCT
easat-8027	185	4	related	relate	VERB
easat-8027	185	5	factors	factor	NOUN
easat-8027	185	6	played	play	VERB
easat-8027	185	7	a	a	DET
easat-8027	185	8	critical	critical	ADJ
easat-8027	185	9	role	role	NOUN
easat-8027	185	10	in	in	ADP
easat-8027	185	11	shaping	shape	VERB
easat-8027	185	12	a	a	DET
easat-8027	185	13	positive	positive	ADJ
easat-8027	185	14	user	user	NOUN
easat-8027	185	15	experience	experience	NOUN
easat-8027	185	16	and	and	CCONJ
easat-8027	185	17	fostering	foster	VERB
easat-8027	185	18	long	long	ADJ
easat-8027	185	19	-	-	PUNCT
easat-8027	185	20	term	term	NOUN
easat-8027	185	21	customer	customer	NOUN
easat-8027	185	22	loyalty	loyalty	NOUN
easat-8027	185	23	.	.	PUNCT
easat-8027	186	1	7	7	X
easat-8027	186	2	.	.	X
easat-8027	186	3	conclusion	conclusion	NOUN
easat-8027	186	4	this	this	DET
easat-8027	186	5	study	study	NOUN
easat-8027	186	6	aimed	aim	VERB
easat-8027	186	7	to	to	PART
easat-8027	186	8	analyze	analyze	VERB
easat-8027	186	9	the	the	DET
easat-8027	186	10	relationships	relationship	NOUN
easat-8027	186	11	among	among	ADP
easat-8027	186	12	platform	platform	NOUN
easat-8027	186	13	usability	usability	NOUN
easat-8027	186	14	factors	factor	NOUN
easat-8027	186	15	(	(	PUNCT
easat-8027	186	16	ease	ease	NOUN
easat-8027	186	17	of	of	ADP
easat-8027	186	18	use	use	NOUN
easat-8027	186	19	)	)	PUNCT
easat-8027	186	20	,	,	PUNCT
easat-8027	186	21	the	the	DET
easat-8027	186	22	marketing	marketing	NOUN
easat-8027	186	23	mix	mix	NOUN
easat-8027	186	24	(	(	PUNCT
easat-8027	186	25	5ps	5ps	NOUN
easat-8027	186	26	)	)	PUNCT
easat-8027	186	27	,	,	PUNCT
easat-8027	186	28	and	and	CCONJ
easat-8027	186	29	the	the	DET
easat-8027	186	30	demographic	demographic	ADJ
easat-8027	186	31	characteristics	characteristic	NOUN
easat-8027	186	32	of	of	ADP
easat-8027	186	33	users	user	NOUN
easat-8027	186	34	that	that	PRON
easat-8027	186	35	influence	influence	VERB
easat-8027	186	36	customer	customer	NOUN
easat-8027	186	37	satisfaction	satisfaction	NOUN
easat-8027	186	38	when	when	SCONJ
easat-8027	186	39	purchasing	purchase	VERB
easat-8027	186	40	products	product	NOUN
easat-8027	186	41	through	through	ADP
easat-8027	186	42	the	the	DET
easat-8027	186	43	shopee	shopee	NOUN
easat-8027	186	44	application	application	NOUN
easat-8027	186	45	in	in	ADP
easat-8027	186	46	thailand	thailand	PROPN
easat-8027	186	47	.	.	PUNCT
easat-8027	187	1	the	the	DET
easat-8027	187	2	focus	focus	NOUN
easat-8027	187	3	was	be	AUX
easat-8027	187	4	on	on	ADP
easat-8027	187	5	examining	examine	VERB
easat-8027	187	6	the	the	DET
easat-8027	187	7	behavior	behavior	NOUN
easat-8027	187	8	of	of	ADP
easat-8027	187	9	digital	digital	ADJ
easat-8027	187	10	-	-	PUNCT
easat-8027	187	11	era	era	NOUN
easat-8027	187	12	consumers	consumer	NOUN
easat-8027	187	13	who	who	PRON
easat-8027	187	14	use	use	VERB
easat-8027	187	15	e	e	NOUN
easat-8027	187	16	-	-	NOUN
easat-8027	187	17	commerce	commerce	NOUN
easat-8027	187	18	platforms	platform	NOUN
easat-8027	187	19	for	for	ADP
easat-8027	187	20	their	their	PRON
easat-8027	187	21	daily	daily	ADJ
easat-8027	187	22	shopping	shopping	NOUN
easat-8027	187	23	needs	need	NOUN
easat-8027	187	24	.	.	PUNCT
easat-8027	188	1	data	datum	NOUN
easat-8027	188	2	analysis	analysis	NOUN
easat-8027	188	3	revealed	reveal	VERB
easat-8027	188	4	that	that	SCONJ
easat-8027	188	5	platform	platform	NOUN
easat-8027	188	6	usability	usability	NOUN
easat-8027	188	7	factors	factor	NOUN
easat-8027	188	8	,	,	PUNCT
easat-8027	188	9	such	such	ADJ
easat-8027	188	10	as	as	ADP
easat-8027	188	11	simplicity	simplicity	NOUN
easat-8027	188	12	,	,	PUNCT
easat-8027	188	13	speed	speed	NOUN
easat-8027	188	14	,	,	PUNCT
easat-8027	188	15	clarity	clarity	NOUN
easat-8027	188	16	of	of	ADP
easat-8027	188	17	information	information	NOUN
easat-8027	188	18	,	,	PUNCT
easat-8027	188	19	and	and	CCONJ
easat-8027	188	20	device	device	NOUN
easat-8027	188	21	compatibility	compatibility	NOUN
easat-8027	188	22	,	,	PUNCT
easat-8027	188	23	had	have	VERB
easat-8027	188	24	a	a	DET
easat-8027	188	25	statistically	statistically	ADV
easat-8027	188	26	significant	significant	ADJ
easat-8027	188	27	positive	positive	ADJ
easat-8027	188	28	relationship	relationship	NOUN
easat-8027	188	29	with	with	ADP
easat-8027	188	30	customer	customer	NOUN
easat-8027	188	31	satisfaction	satisfaction	NOUN
easat-8027	188	32	.	.	PUNCT
easat-8027	189	1	in	in	ADP
easat-8027	189	2	particular	particular	ADJ
easat-8027	189	3	,	,	PUNCT
easat-8027	189	4	users	user	NOUN
easat-8027	189	5	who	who	PRON
easat-8027	189	6	could	could	AUX
easat-8027	189	7	access	access	VERB
easat-8027	189	8	the	the	DET
easat-8027	189	9	system	system	NOUN
easat-8027	189	10	smoothly	smoothly	ADV
easat-8027	189	11	and	and	CCONJ
easat-8027	189	12	enjoyed	enjoy	VERB
easat-8027	189	13	a	a	DET
easat-8027	189	14	seamless	seamless	ADJ
easat-8027	189	15	experience	experience	NOUN
easat-8027	189	16	were	be	AUX
easat-8027	189	17	more	more	ADV
easat-8027	189	18	likely	likely	ADJ
easat-8027	189	19	to	to	PART
easat-8027	189	20	repurchase	repurchase	VERB
easat-8027	189	21	and	and	CCONJ
easat-8027	189	22	recommend	recommend	VERB
easat-8027	189	23	the	the	DET
easat-8027	189	24	platform	platform	NOUN
easat-8027	189	25	to	to	ADP
easat-8027	189	26	others	other	NOUN
easat-8027	189	27	than	than	ADP
easat-8027	189	28	those	those	PRON
easat-8027	189	29	who	who	PRON
easat-8027	189	30	encountered	encounter	VERB
easat-8027	189	31	usability	usability	NOUN
easat-8027	189	32	issues	issue	NOUN
easat-8027	189	33	.	.	PUNCT
easat-8027	190	1	regarding	regard	VERB
easat-8027	190	2	the	the	DET
easat-8027	190	3	marketing	marketing	NOUN
easat-8027	190	4	mix	mix	NOUN
easat-8027	190	5	(	(	PUNCT
easat-8027	190	6	5ps	5ps	NOUN
easat-8027	190	7	)	)	PUNCT
easat-8027	190	8	,	,	PUNCT
easat-8027	190	9	which	which	PRON
easat-8027	190	10	includes	include	VERB
easat-8027	190	11	product	product	NOUN
easat-8027	190	12	,	,	PUNCT
easat-8027	190	13	price	price	NOUN
easat-8027	190	14	,	,	PUNCT
easat-8027	190	15	place	place	NOUN
easat-8027	190	16	,	,	PUNCT
easat-8027	190	17	promotion	promotion	NOUN
easat-8027	190	18	,	,	PUNCT
easat-8027	190	19	and	and	CCONJ
easat-8027	190	20	people	people	NOUN
easat-8027	190	21	,	,	PUNCT
easat-8027	190	22	all	all	DET
easat-8027	190	23	components	component	NOUN
easat-8027	190	24	were	be	AUX
easat-8027	190	25	found	find	VERB
easat-8027	190	26	to	to	PART
easat-8027	190	27	significantly	significantly	ADV
easat-8027	190	28	influence	influence	VERB
easat-8027	190	29	customer	customer	NOUN
easat-8027	190	30	satisfaction	satisfaction	NOUN
easat-8027	190	31	.	.	PUNCT
easat-8027	191	1	specifically	specifically	ADV
easat-8027	191	2	,	,	PUNCT
easat-8027	191	3	product	product	NOUN
easat-8027	191	4	quality	quality	NOUN
easat-8027	191	5	,	,	PUNCT
easat-8027	191	6	fair	fair	ADJ
easat-8027	191	7	pricing	pricing	NOUN
easat-8027	191	8	,	,	PUNCT
easat-8027	191	9	timely	timely	ADJ
easat-8027	191	10	delivery	delivery	NOUN
easat-8027	191	11	,	,	PUNCT
easat-8027	191	12	clear	clear	ADJ
easat-8027	191	13	information	information	NOUN
easat-8027	191	14	,	,	PUNCT
easat-8027	191	15	and	and	CCONJ
easat-8027	191	16	professional	professional	ADJ
easat-8027	191	17	customer	customer	NOUN
easat-8027	191	18	service	service	NOUN
easat-8027	191	19	were	be	AUX
easat-8027	191	20	key	key	ADJ
easat-8027	191	21	factors	factor	NOUN
easat-8027	191	22	that	that	PRON
easat-8027	191	23	affected	affect	VERB
easat-8027	191	24	perceived	perceive	VERB
easat-8027	191	25	value	value	NOUN
easat-8027	191	26	and	and	CCONJ
easat-8027	191	27	contributed	contribute	VERB
easat-8027	191	28	to	to	ADP
easat-8027	191	29	a	a	DET
easat-8027	191	30	satisfying	satisfy	VERB
easat-8027	191	31	shopping	shopping	NOUN
easat-8027	191	32	experience	experience	NOUN
easat-8027	191	33	on	on	ADP
easat-8027	191	34	shopee	shopee	NOUN
easat-8027	191	35	.	.	PUNCT
easat-8027	192	1	in	in	ADP
easat-8027	192	2	terms	term	NOUN
easat-8027	192	3	of	of	ADP
easat-8027	192	4	platform	platform	NOUN
easat-8027	192	5	usability	usability	NOUN
easat-8027	192	6	,	,	PUNCT
easat-8027	192	7	sub	sub	NOUN
easat-8027	192	8	-	-	NOUN
easat-8027	192	9	factors	factor	NOUN
easat-8027	192	10	such	such	ADJ
easat-8027	192	11	as	as	ADP
easat-8027	192	12	menu	menu	NOUN
easat-8027	192	13	simplicity	simplicity	NOUN
easat-8027	192	14	,	,	PUNCT
easat-8027	192	15	product	product	NOUN
easat-8027	192	16	accessibility	accessibility	NOUN
easat-8027	192	17	,	,	PUNCT
easat-8027	192	18	system	system	NOUN
easat-8027	192	19	responsiveness	responsiveness	NOUN
easat-8027	192	20	,	,	PUNCT
easat-8027	192	21	and	and	CCONJ
easat-8027	192	22	the	the	DET
easat-8027	192	23	payment	payment	NOUN
easat-8027	192	24	process	process	NOUN
easat-8027	192	25	also	also	ADV
easat-8027	192	26	showed	show	VERB
easat-8027	192	27	a	a	DET
easat-8027	192	28	significant	significant	ADJ
easat-8027	192	29	positive	positive	ADJ
easat-8027	192	30	relationship	relationship	NOUN
easat-8027	192	31	with	with	ADP
easat-8027	192	32	user	user	NOUN
easat-8027	192	33	satisfaction	satisfaction	NOUN
easat-8027	192	34	.	.	PUNCT
easat-8027	193	1	consumers	consumer	NOUN
easat-8027	193	2	who	who	PRON
easat-8027	193	3	perceived	perceive	VERB
easat-8027	193	4	shopee	shopee	NOUN
easat-8027	193	5	as	as	ADP
easat-8027	193	6	easy	easy	ADJ
easat-8027	193	7	to	to	PART
easat-8027	193	8	use	use	VERB
easat-8027	193	9	,	,	PUNCT
easat-8027	193	10	straightforward	straightforward	ADJ
easat-8027	193	11	,	,	PUNCT
easat-8027	193	12	and	and	CCONJ
easat-8027	193	13	efficient	efficient	ADJ
easat-8027	193	14	in	in	ADP
easat-8027	193	15	order	order	NOUN
easat-8027	193	16	processing	processing	NOUN
easat-8027	193	17	were	be	AUX
easat-8027	193	18	more	more	ADV
easat-8027	193	19	likely	likely	ADJ
easat-8027	193	20	to	to	PART
easat-8027	193	21	make	make	VERB
easat-8027	193	22	repeat	repeat	NOUN
easat-8027	193	23	purchases	purchase	NOUN
easat-8027	193	24	and	and	CCONJ
easat-8027	193	25	recommend	recommend	VERB
easat-8027	193	26	the	the	DET
easat-8027	193	27	platform	platform	NOUN
easat-8027	193	28	to	to	ADP
easat-8027	193	29	others	other	NOUN
easat-8027	193	30	.	.	PUNCT
easat-8027	194	1	when	when	SCONJ
easat-8027	194	2	comparing	compare	VERB
easat-8027	194	3	the	the	DET
easat-8027	194	4	influence	influence	NOUN
easat-8027	194	5	between	between	ADP
easat-8027	194	6	usability	usability	NOUN
easat-8027	194	7	and	and	CCONJ
easat-8027	194	8	marketing	marketing	NOUN
easat-8027	194	9	components	component	NOUN
easat-8027	194	10	,	,	PUNCT
easat-8027	194	11	ease	ease	NOUN
easat-8027	194	12	of	of	ADP
easat-8027	194	13	use	use	NOUN
easat-8027	194	14	was	be	AUX
easat-8027	194	15	found	find	VERB
easat-8027	194	16	to	to	PART
easat-8027	194	17	carry	carry	VERB
easat-8027	194	18	greater	great	ADJ
easat-8027	194	19	behavioral	behavioral	ADJ
easat-8027	194	20	weight	weight	NOUN
easat-8027	194	21	.	.	PUNCT
easat-8027	195	1	users	user	NOUN
easat-8027	195	2	who	who	PRON
easat-8027	195	3	felt	feel	VERB
easat-8027	195	4	they	they	PRON
easat-8027	195	5	could	could	AUX
easat-8027	195	6	navigate	navigate	VERB
easat-8027	195	7	shopee	shopee	NOUN
easat-8027	195	8	smoothly	smoothly	ADV
easat-8027	195	9	and	and	CCONJ
easat-8027	195	10	without	without	ADP
easat-8027	195	11	complexity	complexity	NOUN
easat-8027	195	12	were	be	AUX
easat-8027	195	13	more	more	ADV
easat-8027	195	14	likely	likely	ADJ
easat-8027	195	15	to	to	PART
easat-8027	195	16	develop	develop	VERB
easat-8027	195	17	trust	trust	NOUN
easat-8027	195	18	in	in	ADP
easat-8027	195	19	the	the	DET
easat-8027	195	20	system	system	NOUN
easat-8027	195	21	and	and	CCONJ
easat-8027	195	22	maintain	maintain	VERB
easat-8027	195	23	ongoing	ongoing	ADJ
easat-8027	195	24	satisfaction	satisfaction	NOUN
easat-8027	195	25	.	.	PUNCT
easat-8027	196	1	in	in	ADP
easat-8027	196	2	1047	1047	NUM
easat-8027	196	3	edelweiss	edelweiss	PROPN
easat-8027	196	4	applied	apply	VERB
easat-8027	196	5	science	science	NOUN
easat-8027	196	6	and	and	CCONJ
easat-8027	196	7	technology	technology	NOUN
easat-8027	196	8	issn	issn	PROPN
easat-8027	196	9	:	:	PUNCT
easat-8027	196	10	2576	2576	NUM
easat-8027	196	11	-	-	SYM
easat-8027	196	12	8484	8484	NUM
easat-8027	196	13	vol	vol	NOUN
easat-8027	196	14	.	.	PROPN
easat-8027	197	1	9	9	NUM
easat-8027	197	2	,	,	PUNCT
easat-8027	197	3	no	no	INTJ
easat-8027	197	4	.	.	NOUN
easat-8027	197	5	6	6	NUM
easat-8027	197	6	:	:	SYM
easat-8027	197	7	1039	1039	NUM
easat-8027	197	8	-	-	SYM
easat-8027	197	9	1050	1050	NUM
easat-8027	197	10	,	,	PUNCT
easat-8027	197	11	2025	2025	NUM
easat-8027	197	12	doi	doi	NOUN
easat-8027	197	13	:	:	PUNCT
easat-8027	197	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	197	15	©	©	PROPN
easat-8027	197	16	2025	2025	NUM
easat-8027	197	17	by	by	ADP
easat-8027	197	18	the	the	DET
easat-8027	197	19	authors	author	NOUN
easat-8027	197	20	;	;	PUNCT
easat-8027	197	21	licensee	licensee	PROPN
easat-8027	197	22	learning	learn	VERB
easat-8027	197	23	gate	gate	PROPN
easat-8027	197	24	contrast	contrast	NOUN
easat-8027	197	25	,	,	PUNCT
easat-8027	197	26	marketing	marketing	NOUN
easat-8027	197	27	factors	factor	NOUN
easat-8027	197	28	such	such	ADJ
easat-8027	197	29	as	as	ADP
easat-8027	197	30	promotions	promotion	NOUN
easat-8027	197	31	or	or	CCONJ
easat-8027	197	32	low	low	ADJ
easat-8027	197	33	prices	price	NOUN
easat-8027	197	34	,	,	PUNCT
easat-8027	197	35	while	while	SCONJ
easat-8027	197	36	initially	initially	ADV
easat-8027	197	37	attractive	attractive	ADJ
easat-8027	197	38	,	,	PUNCT
easat-8027	197	39	did	do	AUX
easat-8027	197	40	not	not	PART
easat-8027	197	41	influence	influence	VERB
easat-8027	197	42	long	long	ADJ
easat-8027	197	43	-	-	PUNCT
easat-8027	197	44	term	term	NOUN
easat-8027	197	45	loyalty	loyalty	NOUN
easat-8027	197	46	as	as	ADV
easat-8027	197	47	strongly	strongly	ADV
easat-8027	197	48	as	as	ADP
easat-8027	197	49	a	a	DET
easat-8027	197	50	positive	positive	ADJ
easat-8027	197	51	user	user	NOUN
easat-8027	197	52	experience	experience	NOUN
easat-8027	197	53	.	.	PUNCT
easat-8027	198	1	statistical	statistical	ADJ
easat-8027	198	2	analysis	analysis	NOUN
easat-8027	198	3	confirmed	confirm	VERB
easat-8027	198	4	that	that	SCONJ
easat-8027	198	5	both	both	DET
easat-8027	198	6	enhanced	enhance	VERB
easat-8027	198	7	user	user	NOUN
easat-8027	198	8	experience	experience	NOUN
easat-8027	198	9	and	and	CCONJ
easat-8027	198	10	the	the	DET
easat-8027	198	11	perceived	perceive	VERB
easat-8027	198	12	value	value	NOUN
easat-8027	198	13	of	of	ADP
easat-8027	198	14	products	product	NOUN
easat-8027	198	15	and	and	CCONJ
easat-8027	198	16	services	service	NOUN
easat-8027	198	17	play	play	VERB
easat-8027	198	18	a	a	DET
easat-8027	198	19	joint	joint	ADJ
easat-8027	198	20	role	role	NOUN
easat-8027	198	21	in	in	ADP
easat-8027	198	22	achieving	achieve	VERB
easat-8027	198	23	high	high	ADJ
easat-8027	198	24	levels	level	NOUN
easat-8027	198	25	of	of	ADP
easat-8027	198	26	customer	customer	NOUN
easat-8027	198	27	satisfaction	satisfaction	NOUN
easat-8027	198	28	.	.	PUNCT
easat-8027	199	1	in	in	ADP
easat-8027	199	2	particular	particular	ADJ
easat-8027	199	3	,	,	PUNCT
easat-8027	199	4	users	user	NOUN
easat-8027	199	5	who	who	PRON
easat-8027	199	6	perceived	perceive	VERB
easat-8027	199	7	their	their	PRON
easat-8027	199	8	experience	experience	NOUN
easat-8027	199	9	as	as	ADP
easat-8027	199	10	“	"	PUNCT
easat-8027	199	11	worthwhile	worthwhile	ADJ
easat-8027	199	12	”	"	PUNCT
easat-8027	199	13	were	be	AUX
easat-8027	199	14	more	more	ADV
easat-8027	199	15	likely	likely	ADJ
easat-8027	199	16	to	to	PART
easat-8027	199	17	repurchase	repurchase	VERB
easat-8027	199	18	and	and	CCONJ
easat-8027	199	19	recommend	recommend	VERB
easat-8027	199	20	the	the	DET
easat-8027	199	21	platform	platform	NOUN
easat-8027	199	22	to	to	ADP
easat-8027	199	23	others	other	NOUN
easat-8027	199	24	.	.	PUNCT
easat-8027	200	1	in	in	ADP
easat-8027	200	2	conclusion	conclusion	NOUN
easat-8027	200	3	,	,	PUNCT
easat-8027	200	4	customer	customer	NOUN
easat-8027	200	5	satisfaction	satisfaction	NOUN
easat-8027	200	6	in	in	ADP
easat-8027	200	7	purchasing	purchase	VERB
easat-8027	200	8	through	through	ADP
easat-8027	200	9	shopee	shopee	NOUN
easat-8027	200	10	is	be	AUX
easat-8027	200	11	influenced	influence	VERB
easat-8027	200	12	by	by	ADP
easat-8027	200	13	both	both	DET
easat-8027	200	14	usability	usability	NOUN
easat-8027	200	15	and	and	CCONJ
easat-8027	200	16	perceived	perceive	VERB
easat-8027	200	17	value	value	NOUN
easat-8027	200	18	.	.	PUNCT
easat-8027	201	1	most	most	ADV
easat-8027	201	2	notably	notably	ADV
easat-8027	201	3	,	,	PUNCT
easat-8027	201	4	ease	ease	NOUN
easat-8027	201	5	of	of	ADP
easat-8027	201	6	use	use	NOUN
easat-8027	201	7	and	and	CCONJ
easat-8027	201	8	product	product	NOUN
easat-8027	201	9	quality	quality	NOUN
easat-8027	201	10	emerged	emerge	VERB
easat-8027	201	11	as	as	ADP
easat-8027	201	12	key	key	ADJ
easat-8027	201	13	variables	variable	NOUN
easat-8027	201	14	that	that	PRON
easat-8027	201	15	significantly	significantly	ADV
easat-8027	201	16	impact	impact	VERB
easat-8027	201	17	customer	customer	NOUN
easat-8027	201	18	trust	trust	PROPN
easat-8027	201	19	,	,	PUNCT
easat-8027	201	20	satisfaction	satisfaction	NOUN
easat-8027	201	21	,	,	PUNCT
easat-8027	201	22	and	and	CCONJ
easat-8027	201	23	loyalty	loyalty	NOUN
easat-8027	201	24	.	.	PUNCT
easat-8027	202	1	therefore	therefore	ADV
easat-8027	202	2	,	,	PUNCT
easat-8027	202	3	platform	platform	NOUN
easat-8027	202	4	providers	provider	NOUN
easat-8027	202	5	should	should	AUX
easat-8027	202	6	focus	focus	VERB
easat-8027	202	7	on	on	ADP
easat-8027	202	8	developing	develop	VERB
easat-8027	202	9	user	user	NOUN
easat-8027	202	10	-	-	PUNCT
easat-8027	202	11	friendly	friendly	ADJ
easat-8027	202	12	systems	system	NOUN
easat-8027	202	13	and	and	CCONJ
easat-8027	202	14	accessible	accessible	ADJ
easat-8027	202	15	customer	customer	NOUN
easat-8027	202	16	support	support	NOUN
easat-8027	202	17	services	service	NOUN
easat-8027	202	18	in	in	ADP
easat-8027	202	19	order	order	NOUN
easat-8027	202	20	to	to	PART
easat-8027	202	21	retain	retain	VERB
easat-8027	202	22	customers	customer	NOUN
easat-8027	202	23	over	over	ADP
easat-8027	202	24	the	the	DET
easat-8027	202	25	long	long	ADJ
easat-8027	202	26	term	term	NOUN
easat-8027	202	27	.	.	PUNCT
easat-8027	203	1	8	8	X
easat-8027	203	2	.	.	X
easat-8027	203	3	discussion	discussion	NOUN
easat-8027	203	4	the	the	DET
easat-8027	203	5	findings	finding	NOUN
easat-8027	203	6	of	of	ADP
easat-8027	203	7	this	this	DET
easat-8027	203	8	study	study	NOUN
easat-8027	203	9	strongly	strongly	ADV
easat-8027	203	10	support	support	VERB
easat-8027	203	11	hypothesis	hypothesis	NOUN
easat-8027	203	12	1	1	NUM
easat-8027	203	13	,	,	PUNCT
easat-8027	203	14	which	which	PRON
easat-8027	203	15	posits	posit	VERB
easat-8027	203	16	that	that	SCONJ
easat-8027	203	17	the	the	DET
easat-8027	203	18	ease	ease	NOUN
easat-8027	203	19	of	of	ADP
easat-8027	203	20	use	use	NOUN
easat-8027	203	21	of	of	ADP
easat-8027	203	22	the	the	DET
easat-8027	203	23	platform	platform	NOUN
easat-8027	203	24	is	be	AUX
easat-8027	203	25	positively	positively	ADV
easat-8027	203	26	associated	associate	VERB
easat-8027	203	27	with	with	ADP
easat-8027	203	28	customer	customer	NOUN
easat-8027	203	29	satisfaction	satisfaction	NOUN
easat-8027	203	30	when	when	SCONJ
easat-8027	203	31	purchasing	purchase	VERB
easat-8027	203	32	products	product	NOUN
easat-8027	203	33	via	via	ADP
easat-8027	203	34	the	the	DET
easat-8027	203	35	shopee	shopee	NOUN
easat-8027	203	36	application	application	NOUN
easat-8027	203	37	in	in	ADP
easat-8027	203	38	thailand	thailand	PROPN
easat-8027	203	39	.	.	PUNCT
easat-8027	204	1	four	four	NUM
easat-8027	204	2	key	key	ADJ
easat-8027	204	3	dimensions	dimension	NOUN
easat-8027	204	4	,	,	PUNCT
easat-8027	204	5	simplicity	simplicity	NOUN
easat-8027	204	6	of	of	ADP
easat-8027	204	7	use	use	NOUN
easat-8027	204	8	,	,	PUNCT
easat-8027	204	9	system	system	NOUN
easat-8027	204	10	speed	speed	NOUN
easat-8027	204	11	,	,	PUNCT
easat-8027	204	12	clarity	clarity	NOUN
easat-8027	204	13	of	of	ADP
easat-8027	204	14	product	product	NOUN
easat-8027	204	15	listings	listing	NOUN
easat-8027	204	16	,	,	PUNCT
easat-8027	204	17	and	and	CCONJ
easat-8027	204	18	compatibility	compatibility	NOUN
easat-8027	204	19	with	with	ADP
easat-8027	204	20	users	user	NOUN
easat-8027	204	21	’	'	PUNCT
easat-8027	204	22	devices	device	NOUN
easat-8027	204	23	,	,	PUNCT
easat-8027	204	24	were	be	AUX
easat-8027	204	25	found	find	VERB
easat-8027	204	26	to	to	PART
easat-8027	204	27	have	have	VERB
easat-8027	204	28	a	a	DET
easat-8027	204	29	statistically	statistically	ADV
easat-8027	204	30	significant	significant	ADJ
easat-8027	204	31	positive	positive	ADJ
easat-8027	204	32	relationship	relationship	NOUN
easat-8027	204	33	with	with	ADP
easat-8027	204	34	customer	customer	NOUN
easat-8027	204	35	satisfaction	satisfaction	NOUN
easat-8027	204	36	.	.	PUNCT
easat-8027	205	1	users	user	NOUN
easat-8027	205	2	who	who	PRON
easat-8027	205	3	viewed	view	VERB
easat-8027	205	4	the	the	DET
easat-8027	205	5	shopee	shopee	NOUN
easat-8027	205	6	platform	platform	NOUN
easat-8027	205	7	as	as	ADP
easat-8027	205	8	intuitive	intuitive	ADJ
easat-8027	205	9	,	,	PUNCT
easat-8027	205	10	stable	stable	ADJ
easat-8027	205	11	,	,	PUNCT
easat-8027	205	12	and	and	CCONJ
easat-8027	205	13	seamlessly	seamlessly	ADV
easat-8027	205	14	functional	functional	ADJ
easat-8027	205	15	across	across	ADP
easat-8027	205	16	devices	device	NOUN
easat-8027	205	17	reported	report	VERB
easat-8027	205	18	higher	high	ADJ
easat-8027	205	19	satisfaction	satisfaction	NOUN
easat-8027	205	20	levels	level	NOUN
easat-8027	205	21	.	.	PUNCT
easat-8027	206	1	moreover	moreover	ADV
easat-8027	206	2	,	,	PUNCT
easat-8027	206	3	these	these	DET
easat-8027	206	4	users	user	NOUN
easat-8027	206	5	were	be	AUX
easat-8027	206	6	more	more	ADV
easat-8027	206	7	inclined	inclined	ADJ
easat-8027	206	8	to	to	PART
easat-8027	206	9	make	make	VERB
easat-8027	206	10	repeat	repeat	NOUN
easat-8027	206	11	purchases	purchase	NOUN
easat-8027	206	12	and	and	CCONJ
easat-8027	206	13	recommend	recommend	VERB
easat-8027	206	14	the	the	DET
easat-8027	206	15	platform	platform	NOUN
easat-8027	206	16	to	to	ADP
easat-8027	206	17	others	other	NOUN
easat-8027	206	18	.	.	PUNCT
easat-8027	207	1	this	this	DET
easat-8027	207	2	result	result	NOUN
easat-8027	207	3	aligns	align	VERB
easat-8027	207	4	with	with	ADP
easat-8027	207	5	davis	davis	PROPN
easat-8027	207	6	[	[	X
easat-8027	207	7	2	2	NUM
easat-8027	207	8	]	]	PUNCT
easat-8027	207	9	.	.	PUNCT
easat-8027	208	1	technology	technology	NOUN
easat-8027	208	2	acceptance	acceptance	NOUN
easat-8027	208	3	model	model	NOUN
easat-8027	208	4	(	(	PUNCT
easat-8027	208	5	tam	tam	PROPN
easat-8027	208	6	)	)	PUNCT
easat-8027	208	7	,	,	PUNCT
easat-8027	208	8	which	which	PRON
easat-8027	208	9	highlights	highlight	NOUN
easat-8027	208	10	perceived	perceive	VERB
easat-8027	208	11	ease	ease	NOUN
easat-8027	208	12	of	of	ADP
easat-8027	208	13	use	use	NOUN
easat-8027	208	14	as	as	ADP
easat-8027	208	15	a	a	DET
easat-8027	208	16	critical	critical	ADJ
easat-8027	208	17	factor	factor	NOUN
easat-8027	208	18	influencing	influence	VERB
easat-8027	208	19	users	user	NOUN
easat-8027	208	20	’	'	PUNCT
easat-8027	208	21	acceptance	acceptance	NOUN
easat-8027	208	22	and	and	CCONJ
easat-8027	208	23	continued	continued	ADJ
easat-8027	208	24	use	use	NOUN
easat-8027	208	25	of	of	ADP
easat-8027	208	26	a	a	DET
easat-8027	208	27	technology	technology	NOUN
easat-8027	208	28	.	.	PUNCT
easat-8027	209	1	when	when	SCONJ
easat-8027	209	2	consumers	consumer	NOUN
easat-8027	209	3	experience	experience	VERB
easat-8027	209	4	minimal	minimal	ADJ
easat-8027	209	5	difficulty	difficulty	NOUN
easat-8027	209	6	in	in	ADP
easat-8027	209	7	navigating	navigate	VERB
easat-8027	209	8	and	and	CCONJ
easat-8027	209	9	interacting	interact	VERB
easat-8027	209	10	with	with	ADP
easat-8027	209	11	a	a	DET
easat-8027	209	12	platform	platform	NOUN
easat-8027	209	13	,	,	PUNCT
easat-8027	209	14	their	their	PRON
easat-8027	209	15	overall	overall	ADJ
easat-8027	209	16	satisfaction	satisfaction	NOUN
easat-8027	209	17	may	may	AUX
easat-8027	209	18	increase	increase	VERB
easat-8027	209	19	.	.	PUNCT
easat-8027	210	1	additionally	additionally	ADV
easat-8027	210	2	,	,	PUNCT
easat-8027	210	3	the	the	DET
easat-8027	210	4	findings	finding	NOUN
easat-8027	210	5	support	support	VERB
easat-8027	210	6	[	[	X
easat-8027	210	7	6	6	NUM
easat-8027	210	8	]	]	PUNCT
easat-8027	210	9	who	who	PRON
easat-8027	210	10	emphasized	emphasize	VERB
easat-8027	210	11	the	the	DET
easat-8027	210	12	importance	importance	NOUN
easat-8027	210	13	of	of	ADP
easat-8027	210	14	user	user	NOUN
easat-8027	210	15	-	-	PUNCT
easat-8027	210	16	friendly	friendly	ADJ
easat-8027	210	17	interfaces	interface	NOUN
easat-8027	210	18	,	,	PUNCT
easat-8027	210	19	organized	organize	VERB
easat-8027	210	20	menu	menu	NOUN
easat-8027	210	21	structures	structure	NOUN
easat-8027	210	22	,	,	PUNCT
easat-8027	210	23	and	and	CCONJ
easat-8027	210	24	responsive	responsive	ADJ
easat-8027	210	25	systems	system	NOUN
easat-8027	210	26	in	in	ADP
easat-8027	210	27	reducing	reduce	VERB
easat-8027	210	28	cognitive	cognitive	ADJ
easat-8027	210	29	burden	burden	NOUN
easat-8027	210	30	and	and	CCONJ
easat-8027	210	31	improving	improve	VERB
easat-8027	210	32	the	the	DET
easat-8027	210	33	quality	quality	NOUN
easat-8027	210	34	of	of	ADP
easat-8027	210	35	the	the	DET
easat-8027	210	36	user	user	NOUN
easat-8027	210	37	experience	experience	NOUN
easat-8027	210	38	.	.	PUNCT
easat-8027	211	1	zhou	zhou	PROPN
easat-8027	211	2	,	,	PUNCT
easat-8027	211	3	et	et	PROPN
easat-8027	211	4	al	al	PROPN
easat-8027	211	5	.	.	PUNCT
easat-8027	212	1	[	[	X
easat-8027	212	2	8	8	NUM
easat-8027	212	3	]	]	PUNCT
easat-8027	212	4	also	also	ADV
easat-8027	212	5	found	find	VERB
easat-8027	212	6	that	that	SCONJ
easat-8027	212	7	efficient	efficient	ADJ
easat-8027	212	8	product	product	NOUN
easat-8027	212	9	search	search	NOUN
easat-8027	212	10	and	and	CCONJ
easat-8027	212	11	smooth	smooth	ADJ
easat-8027	212	12	payment	payment	NOUN
easat-8027	212	13	processes	process	NOUN
easat-8027	212	14	significantly	significantly	ADV
easat-8027	212	15	reduce	reduce	VERB
easat-8027	212	16	cart	cart	NOUN
easat-8027	212	17	abandonment	abandonment	NOUN
easat-8027	212	18	and	and	CCONJ
easat-8027	212	19	contribute	contribute	VERB
easat-8027	212	20	to	to	ADP
easat-8027	212	21	user	user	NOUN
easat-8027	212	22	loyalty	loyalty	NOUN
easat-8027	212	23	,	,	PUNCT
easat-8027	212	24	further	far	ADV
easat-8027	212	25	reinforcing	reinforce	VERB
easat-8027	212	26	the	the	DET
easat-8027	212	27	importance	importance	NOUN
easat-8027	212	28	of	of	ADP
easat-8027	212	29	usability	usability	NOUN
easat-8027	212	30	.	.	PUNCT
easat-8027	213	1	the	the	DET
easat-8027	213	2	study	study	NOUN
easat-8027	213	3	also	also	ADV
easat-8027	213	4	confirmed	confirm	VERB
easat-8027	213	5	hypothesis	hypothesis	NOUN
easat-8027	213	6	2	2	NUM
easat-8027	213	7	,	,	PUNCT
easat-8027	213	8	which	which	PRON
easat-8027	213	9	asserts	assert	VERB
easat-8027	213	10	that	that	SCONJ
easat-8027	213	11	the	the	DET
easat-8027	213	12	marketing	marketing	NOUN
easat-8027	213	13	mix	mix	NOUN
easat-8027	213	14	(	(	PUNCT
easat-8027	213	15	5ps	5ps	NOUN
easat-8027	213	16	)	)	PUNCT
easat-8027	213	17	,	,	PUNCT
easat-8027	213	18	product	product	NOUN
easat-8027	213	19	,	,	PUNCT
easat-8027	213	20	price	price	NOUN
easat-8027	213	21	,	,	PUNCT
easat-8027	213	22	place	place	NOUN
easat-8027	213	23	,	,	PUNCT
easat-8027	213	24	promotion	promotion	NOUN
easat-8027	213	25	,	,	PUNCT
easat-8027	213	26	and	and	CCONJ
easat-8027	213	27	people	people	NOUN
easat-8027	213	28	,	,	PUNCT
easat-8027	213	29	has	have	VERB
easat-8027	213	30	a	a	DET
easat-8027	213	31	positive	positive	ADJ
easat-8027	213	32	association	association	NOUN
easat-8027	213	33	with	with	ADP
easat-8027	213	34	customer	customer	NOUN
easat-8027	213	35	satisfaction	satisfaction	NOUN
easat-8027	213	36	.	.	PUNCT
easat-8027	214	1	each	each	DET
easat-8027	214	2	component	component	NOUN
easat-8027	214	3	was	be	AUX
easat-8027	214	4	shown	show	VERB
easat-8027	214	5	to	to	PART
easat-8027	214	6	significantly	significantly	ADV
easat-8027	214	7	influence	influence	VERB
easat-8027	214	8	how	how	SCONJ
easat-8027	214	9	customers	customer	NOUN
easat-8027	214	10	perceive	perceive	ADJ
easat-8027	214	11	value	value	NOUN
easat-8027	214	12	during	during	ADP
easat-8027	214	13	their	their	PRON
easat-8027	214	14	shopee	shopee	NOUN
easat-8027	214	15	shopping	shopping	NOUN
easat-8027	214	16	experience	experience	NOUN
easat-8027	214	17	.	.	PUNCT
easat-8027	215	1	product	product	NOUN
easat-8027	215	2	quality	quality	NOUN
easat-8027	215	3	,	,	PUNCT
easat-8027	215	4	fair	fair	ADJ
easat-8027	215	5	pricing	pricing	NOUN
easat-8027	215	6	,	,	PUNCT
easat-8027	215	7	timely	timely	ADJ
easat-8027	215	8	and	and	CCONJ
easat-8027	215	9	reliable	reliable	ADJ
easat-8027	215	10	delivery	delivery	NOUN
easat-8027	215	11	,	,	PUNCT
easat-8027	215	12	effective	effective	ADJ
easat-8027	215	13	promotional	promotional	ADJ
easat-8027	215	14	strategies	strategy	NOUN
easat-8027	215	15	,	,	PUNCT
easat-8027	215	16	and	and	CCONJ
easat-8027	215	17	professional	professional	ADJ
easat-8027	215	18	seller	seller	NOUN
easat-8027	215	19	interactions	interaction	NOUN
easat-8027	215	20	were	be	AUX
easat-8027	215	21	identified	identify	VERB
easat-8027	215	22	as	as	ADP
easat-8027	215	23	the	the	DET
easat-8027	215	24	most	most	ADV
easat-8027	215	25	influential	influential	ADJ
easat-8027	215	26	factors	factor	NOUN
easat-8027	215	27	in	in	ADP
easat-8027	215	28	shaping	shape	VERB
easat-8027	215	29	customer	customer	NOUN
easat-8027	215	30	satisfaction	satisfaction	NOUN
easat-8027	215	31	.	.	PUNCT
easat-8027	216	1	these	these	DET
easat-8027	216	2	results	result	NOUN
easat-8027	216	3	are	be	AUX
easat-8027	216	4	in	in	ADP
easat-8027	216	5	line	line	NOUN
easat-8027	216	6	with	with	ADP
easat-8027	216	7	kotler	kotler	NOUN
easat-8027	216	8	and	and	CCONJ
easat-8027	216	9	keller	keller	PROPN
easat-8027	217	1	[	[	X
easat-8027	217	2	3	3	X
easat-8027	217	3	]	]	PUNCT
easat-8027	217	4	who	who	PRON
easat-8027	217	5	emphasized	emphasize	VERB
easat-8027	217	6	that	that	SCONJ
easat-8027	217	7	customer	customer	NOUN
easat-8027	217	8	-	-	PUNCT
easat-8027	217	9	centric	centric	NOUN
easat-8027	217	10	marketing	marketing	NOUN
easat-8027	217	11	strategies	strategy	NOUN
easat-8027	217	12	are	be	AUX
easat-8027	217	13	essential	essential	ADJ
easat-8027	217	14	for	for	ADP
easat-8027	217	15	fostering	foster	VERB
easat-8027	217	16	long	long	ADJ
easat-8027	217	17	-	-	PUNCT
easat-8027	217	18	term	term	NOUN
easat-8027	217	19	satisfaction	satisfaction	NOUN
easat-8027	217	20	and	and	CCONJ
easat-8027	217	21	loyalty	loyalty	NOUN
easat-8027	217	22	in	in	ADP
easat-8027	217	23	the	the	DET
easat-8027	217	24	digital	digital	ADJ
easat-8027	217	25	marketplace	marketplace	NOUN
easat-8027	217	26	.	.	PUNCT
easat-8027	218	1	moreover	moreover	ADV
easat-8027	218	2	,	,	PUNCT
easat-8027	218	3	the	the	DET
easat-8027	218	4	findings	finding	NOUN
easat-8027	218	5	echo	echo	VERB
easat-8027	218	6	those	those	PRON
easat-8027	218	7	of	of	ADP
easat-8027	218	8	chen	chen	PROPN
easat-8027	218	9	and	and	CCONJ
easat-8027	218	10	dubinsky	dubinsky	PROPN
easat-8027	219	1	[	[	X
easat-8027	219	2	30	30	NUM
easat-8027	219	3	]	]	PUNCT
easat-8027	219	4	who	who	PRON
easat-8027	219	5	noted	note	VERB
easat-8027	219	6	that	that	SCONJ
easat-8027	219	7	transparency	transparency	NOUN
easat-8027	219	8	in	in	ADP
easat-8027	219	9	product	product	NOUN
easat-8027	219	10	information	information	NOUN
easat-8027	219	11	,	,	PUNCT
easat-8027	219	12	clear	clear	ADJ
easat-8027	219	13	pricing	pricing	NOUN
easat-8027	219	14	,	,	PUNCT
easat-8027	219	15	and	and	CCONJ
easat-8027	219	16	effective	effective	ADJ
easat-8027	219	17	communication	communication	NOUN
easat-8027	219	18	from	from	ADP
easat-8027	219	19	sellers	seller	NOUN
easat-8027	219	20	are	be	AUX
easat-8027	219	21	essential	essential	ADJ
easat-8027	219	22	to	to	ADP
easat-8027	219	23	satisfying	satisfy	VERB
easat-8027	219	24	online	online	ADJ
easat-8027	219	25	consumers	consumer	NOUN
easat-8027	219	26	.	.	PUNCT
easat-8027	220	1	when	when	SCONJ
easat-8027	220	2	these	these	DET
easat-8027	220	3	marketing	marketing	NOUN
easat-8027	220	4	elements	element	NOUN
easat-8027	220	5	are	be	AUX
easat-8027	220	6	properly	properly	ADV
easat-8027	220	7	implemented	implement	VERB
easat-8027	220	8	,	,	PUNCT
easat-8027	220	9	they	they	PRON
easat-8027	220	10	help	help	VERB
easat-8027	220	11	establish	establish	VERB
easat-8027	220	12	trust	trust	NOUN
easat-8027	220	13	and	and	CCONJ
easat-8027	220	14	encourage	encourage	VERB
easat-8027	220	15	repeat	repeat	NOUN
easat-8027	220	16	purchases	purchase	NOUN
easat-8027	220	17	.	.	PUNCT
easat-8027	221	1	in	in	ADP
easat-8027	221	2	this	this	DET
easat-8027	221	3	study	study	NOUN
easat-8027	221	4	,	,	PUNCT
easat-8027	221	5	a	a	DET
easat-8027	221	6	well	well	ADV
easat-8027	221	7	-	-	PUNCT
easat-8027	221	8	executed	execute	VERB
easat-8027	221	9	marketing	marketing	NOUN
easat-8027	221	10	mix	mix	NOUN
easat-8027	221	11	enhanced	enhance	VERB
easat-8027	221	12	the	the	DET
easat-8027	221	13	perceived	perceive	VERB
easat-8027	221	14	value	value	NOUN
easat-8027	221	15	of	of	ADP
easat-8027	221	16	the	the	DET
easat-8027	221	17	platform	platform	NOUN
easat-8027	221	18	and	and	CCONJ
easat-8027	221	19	played	play	VERB
easat-8027	221	20	a	a	DET
easat-8027	221	21	vital	vital	ADJ
easat-8027	221	22	role	role	NOUN
easat-8027	221	23	in	in	ADP
easat-8027	221	24	consumers	consumer	NOUN
easat-8027	221	25	’	’	PART
easat-8027	221	26	decision	decision	NOUN
easat-8027	221	27	-	-	PUNCT
easat-8027	221	28	making	make	VERB
easat-8027	221	29	processes	process	NOUN
easat-8027	221	30	.	.	PUNCT
easat-8027	222	1	in	in	ADP
easat-8027	222	2	conclusion	conclusion	NOUN
easat-8027	222	3	,	,	PUNCT
easat-8027	222	4	the	the	DET
easat-8027	222	5	empirical	empirical	ADJ
easat-8027	222	6	results	result	NOUN
easat-8027	222	7	support	support	VERB
easat-8027	222	8	both	both	DET
easat-8027	222	9	hypotheses	hypothesis	NOUN
easat-8027	222	10	.	.	PUNCT
easat-8027	223	1	shopee	shopee	NOUN
easat-8027	223	2	’s	’s	PART
easat-8027	223	3	ease	ease	NOUN
easat-8027	223	4	of	of	ADP
easat-8027	223	5	use	use	NOUN
easat-8027	223	6	and	and	CCONJ
easat-8027	223	7	effective	effective	ADJ
easat-8027	223	8	deployment	deployment	NOUN
easat-8027	223	9	of	of	ADP
easat-8027	223	10	the	the	DET
easat-8027	223	11	5ps	5ps	NOUN
easat-8027	223	12	of	of	ADP
easat-8027	223	13	marketing	marketing	NOUN
easat-8027	223	14	both	both	PRON
easat-8027	223	15	significantly	significantly	ADV
easat-8027	223	16	contribute	contribute	VERB
easat-8027	223	17	to	to	ADP
easat-8027	223	18	customer	customer	NOUN
easat-8027	223	19	satisfaction	satisfaction	NOUN
easat-8027	223	20	.	.	PUNCT
easat-8027	224	1	however	however	ADV
easat-8027	224	2	,	,	PUNCT
easat-8027	224	3	ease	ease	NOUN
easat-8027	224	4	of	of	ADP
easat-8027	224	5	use	use	NOUN
easat-8027	224	6	demonstrated	demonstrate	VERB
easat-8027	224	7	a	a	DET
easat-8027	224	8	slightly	slightly	ADV
easat-8027	224	9	stronger	strong	ADJ
easat-8027	224	10	influence	influence	NOUN
easat-8027	224	11	on	on	ADP
easat-8027	224	12	customer	customer	NOUN
easat-8027	224	13	behavior	behavior	NOUN
easat-8027	224	14	in	in	ADP
easat-8027	224	15	the	the	DET
easat-8027	224	16	long	long	ADJ
easat-8027	224	17	term	term	NOUN
easat-8027	224	18	.	.	PUNCT
easat-8027	225	1	while	while	SCONJ
easat-8027	225	2	promotional	promotional	ADJ
easat-8027	225	3	offers	offer	NOUN
easat-8027	225	4	or	or	CCONJ
easat-8027	225	5	competitive	competitive	ADJ
easat-8027	225	6	pricing	pricing	NOUN
easat-8027	225	7	may	may	AUX
easat-8027	225	8	attract	attract	VERB
easat-8027	225	9	users	user	NOUN
easat-8027	225	10	initially	initially	ADV
easat-8027	225	11	,	,	PUNCT
easat-8027	225	12	it	it	PRON
easat-8027	225	13	is	be	AUX
easat-8027	225	14	the	the	DET
easat-8027	225	15	seamless	seamless	ADJ
easat-8027	225	16	,	,	PUNCT
easat-8027	225	17	intuitive	intuitive	ADJ
easat-8027	225	18	experience	experience	NOUN
easat-8027	225	19	that	that	PRON
easat-8027	225	20	fosters	foster	VERB
easat-8027	225	21	trust	trust	NOUN
easat-8027	225	22	,	,	PUNCT
easat-8027	225	23	satisfaction	satisfaction	NOUN
easat-8027	225	24	,	,	PUNCT
easat-8027	225	25	and	and	CCONJ
easat-8027	225	26	platform	platform	NOUN
easat-8027	225	27	loyalty	loyalty	NOUN
easat-8027	225	28	.	.	PUNCT
easat-8027	226	1	for	for	SCONJ
easat-8027	226	2	shopee	shopee	NOUN
easat-8027	226	3	to	to	PART
easat-8027	226	4	maintain	maintain	VERB
easat-8027	226	5	its	its	PRON
easat-8027	226	6	competitive	competitive	ADJ
easat-8027	226	7	advantage	advantage	NOUN
easat-8027	226	8	in	in	ADP
easat-8027	226	9	thailand	thailand	PROPN
easat-8027	226	10	’s	’s	PART
easat-8027	226	11	e	e	PROPN
easat-8027	226	12	-	-	PROPN
easat-8027	226	13	commerce	commerce	NOUN
easat-8027	226	14	sector	sector	NOUN
easat-8027	226	15	,	,	PUNCT
easat-8027	226	16	continuous	continuous	ADJ
easat-8027	226	17	investment	investment	NOUN
easat-8027	226	18	in	in	ADP
easat-8027	226	19	both	both	DET
easat-8027	226	20	platform	platform	NOUN
easat-8027	226	21	usability	usability	NOUN
easat-8027	226	22	and	and	CCONJ
easat-8027	226	23	strategic	strategic	ADJ
easat-8027	226	24	marketing	marketing	NOUN
easat-8027	226	25	is	be	AUX
easat-8027	226	26	essential	essential	ADJ
easat-8027	226	27	.	.	PUNCT
easat-8027	227	1	1048	1048	NUM
easat-8027	227	2	edelweiss	edelweiss	PROPN
easat-8027	227	3	applied	apply	VERB
easat-8027	227	4	science	science	NOUN
easat-8027	227	5	and	and	CCONJ
easat-8027	227	6	technology	technology	NOUN
easat-8027	227	7	issn	issn	PROPN
easat-8027	227	8	:	:	PUNCT
easat-8027	227	9	2576	2576	NUM
easat-8027	227	10	-	-	SYM
easat-8027	227	11	8484	8484	NUM
easat-8027	227	12	vol	vol	NOUN
easat-8027	227	13	.	.	PROPN
easat-8027	228	1	9	9	NUM
easat-8027	228	2	,	,	PUNCT
easat-8027	228	3	no	no	INTJ
easat-8027	228	4	.	.	NOUN
easat-8027	228	5	6	6	NUM
easat-8027	228	6	:	:	SYM
easat-8027	228	7	1039	1039	NUM
easat-8027	228	8	-	-	SYM
easat-8027	228	9	1050	1050	NUM
easat-8027	228	10	,	,	PUNCT
easat-8027	228	11	2025	2025	NUM
easat-8027	228	12	doi	doi	NOUN
easat-8027	228	13	:	:	PUNCT
easat-8027	228	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	228	15	©	©	PROPN
easat-8027	228	16	2025	2025	NUM
easat-8027	228	17	by	by	ADP
easat-8027	228	18	the	the	DET
easat-8027	228	19	authors	author	NOUN
easat-8027	228	20	;	;	PUNCT
easat-8027	228	21	licensee	licensee	PROPN
easat-8027	228	22	learning	learning	NOUN
easat-8027	228	23	gate	gate	NOUN
easat-8027	228	24	9	9	NUM
easat-8027	228	25	.	.	PUNCT
easat-8027	229	1	research	research	NOUN
easat-8027	229	2	contribution	contribution	NOUN
easat-8027	229	3	this	this	DET
easat-8027	229	4	study	study	NOUN
easat-8027	229	5	makes	make	VERB
easat-8027	229	6	a	a	DET
easat-8027	229	7	significant	significant	ADJ
easat-8027	229	8	contribution	contribution	NOUN
easat-8027	229	9	to	to	ADP
easat-8027	229	10	the	the	DET
easat-8027	229	11	expanding	expand	VERB
easat-8027	229	12	body	body	NOUN
easat-8027	229	13	of	of	ADP
easat-8027	229	14	knowledge	knowledge	NOUN
easat-8027	229	15	in	in	ADP
easat-8027	229	16	the	the	DET
easat-8027	229	17	field	field	NOUN
easat-8027	229	18	of	of	ADP
easat-8027	229	19	consumer	consumer	NOUN
easat-8027	229	20	behavior	behavior	NOUN
easat-8027	229	21	,	,	PUNCT
easat-8027	229	22	particularly	particularly	ADV
easat-8027	229	23	within	within	ADP
easat-8027	229	24	the	the	DET
easat-8027	229	25	context	context	NOUN
easat-8027	229	26	of	of	ADP
easat-8027	229	27	thailand	thailand	PROPN
easat-8027	229	28	’s	’s	PART
easat-8027	229	29	e	e	PROPN
easat-8027	229	30	-	-	PROPN
easat-8027	229	31	commerce	commerce	NOUN
easat-8027	229	32	sector	sector	NOUN
easat-8027	229	33	.	.	PUNCT
easat-8027	230	1	specifically	specifically	ADV
easat-8027	230	2	,	,	PUNCT
easat-8027	230	3	it	it	PRON
easat-8027	230	4	examines	examine	VERB
easat-8027	230	5	the	the	DET
easat-8027	230	6	influence	influence	NOUN
easat-8027	230	7	of	of	ADP
easat-8027	230	8	platform	platform	NOUN
easat-8027	230	9	usability	usability	NOUN
easat-8027	230	10	,	,	PUNCT
easat-8027	230	11	product	product	NOUN
easat-8027	230	12	quality	quality	NOUN
easat-8027	230	13	,	,	PUNCT
easat-8027	230	14	and	and	CCONJ
easat-8027	230	15	the	the	DET
easat-8027	230	16	marketing	marketing	NOUN
easat-8027	230	17	mix	mix	NOUN
easat-8027	230	18	(	(	PUNCT
easat-8027	230	19	5ps	5ps	NOUN
easat-8027	230	20	)	)	PUNCT
easat-8027	230	21	on	on	ADP
easat-8027	230	22	customer	customer	NOUN
easat-8027	230	23	satisfaction	satisfaction	NOUN
easat-8027	230	24	when	when	SCONJ
easat-8027	230	25	purchasing	purchase	VERB
easat-8027	230	26	products	product	NOUN
easat-8027	230	27	via	via	ADP
easat-8027	230	28	the	the	DET
easat-8027	230	29	shopee	shopee	NOUN
easat-8027	230	30	application	application	NOUN
easat-8027	230	31	,	,	PUNCT
easat-8027	230	32	one	one	NUM
easat-8027	230	33	of	of	ADP
easat-8027	230	34	the	the	DET
easat-8027	230	35	most	most	ADV
easat-8027	230	36	widely	widely	ADV
easat-8027	230	37	used	use	VERB
easat-8027	230	38	ecommerce	ecommerce	NOUN
easat-8027	230	39	platforms	platform	NOUN
easat-8027	230	40	in	in	ADP
easat-8027	230	41	the	the	DET
easat-8027	230	42	country	country	NOUN
easat-8027	230	43	.	.	PUNCT
easat-8027	231	1	the	the	DET
easat-8027	231	2	research	research	NOUN
easat-8027	231	3	presents	present	VERB
easat-8027	231	4	a	a	DET
easat-8027	231	5	comprehensive	comprehensive	ADJ
easat-8027	231	6	and	and	CCONJ
easat-8027	231	7	well	well	ADV
easat-8027	231	8	-	-	PUNCT
easat-8027	231	9	structured	structure	VERB
easat-8027	231	10	conceptual	conceptual	ADJ
easat-8027	231	11	framework	framework	NOUN
easat-8027	231	12	to	to	PART
easat-8027	231	13	explore	explore	VERB
easat-8027	231	14	consumer	consumer	NOUN
easat-8027	231	15	behavior	behavior	NOUN
easat-8027	231	16	in	in	ADP
easat-8027	231	17	the	the	DET
easat-8027	231	18	highly	highly	ADV
easat-8027	231	19	competitive	competitive	ADJ
easat-8027	231	20	digital	digital	ADJ
easat-8027	231	21	commerce	commerce	NOUN
easat-8027	231	22	landscape	landscape	NOUN
easat-8027	231	23	.	.	PUNCT
easat-8027	232	1	in	in	ADP
easat-8027	232	2	terms	term	NOUN
easat-8027	232	3	of	of	ADP
easat-8027	232	4	consumer	consumer	NOUN
easat-8027	232	5	behavior	behavior	NOUN
easat-8027	232	6	,	,	PUNCT
easat-8027	232	7	the	the	DET
easat-8027	232	8	study	study	NOUN
easat-8027	232	9	highlights	highlight	VERB
easat-8027	232	10	the	the	DET
easat-8027	232	11	impact	impact	NOUN
easat-8027	232	12	of	of	ADP
easat-8027	232	13	user	user	NOUN
easat-8027	232	14	experience	experience	NOUN
easat-8027	232	15	factors	factor	NOUN
easat-8027	232	16	such	such	ADJ
easat-8027	232	17	as	as	ADP
easat-8027	232	18	ease	ease	NOUN
easat-8027	232	19	of	of	ADP
easat-8027	232	20	use	use	NOUN
easat-8027	232	21	,	,	PUNCT
easat-8027	232	22	system	system	NOUN
easat-8027	232	23	speed	speed	NOUN
easat-8027	232	24	,	,	PUNCT
easat-8027	232	25	clarity	clarity	NOUN
easat-8027	232	26	of	of	ADP
easat-8027	232	27	product	product	NOUN
easat-8027	232	28	listings	listing	NOUN
easat-8027	232	29	,	,	PUNCT
easat-8027	232	30	and	and	CCONJ
easat-8027	232	31	cross	cross	ADJ
easat-8027	232	32	-	-	ADJ
easat-8027	232	33	device	device	ADJ
easat-8027	232	34	compatibility	compatibility	NOUN
easat-8027	232	35	,	,	PUNCT
easat-8027	232	36	all	all	PRON
easat-8027	232	37	of	of	ADP
easat-8027	232	38	which	which	PRON
easat-8027	232	39	significantly	significantly	ADV
easat-8027	232	40	affect	affect	VERB
easat-8027	232	41	customer	customer	NOUN
easat-8027	232	42	satisfaction	satisfaction	NOUN
easat-8027	232	43	and	and	CCONJ
easat-8027	232	44	platform	platform	NOUN
easat-8027	232	45	loyalty	loyalty	NOUN
easat-8027	232	46	.	.	PUNCT
easat-8027	233	1	it	it	PRON
easat-8027	233	2	also	also	ADV
easat-8027	233	3	identifies	identify	VERB
easat-8027	233	4	key	key	ADJ
easat-8027	233	5	elements	element	NOUN
easat-8027	233	6	of	of	ADP
easat-8027	233	7	the	the	DET
easat-8027	233	8	marketing	marketing	NOUN
easat-8027	233	9	mix	mix	NOUN
easat-8027	233	10	,	,	PUNCT
easat-8027	233	11	including	include	VERB
easat-8027	233	12	product	product	NOUN
easat-8027	233	13	quality	quality	NOUN
easat-8027	233	14	,	,	PUNCT
easat-8027	233	15	transparent	transparent	ADJ
easat-8027	233	16	pricing	pricing	NOUN
easat-8027	233	17	,	,	PUNCT
easat-8027	233	18	attractive	attractive	ADJ
easat-8027	233	19	promotions	promotion	NOUN
easat-8027	233	20	,	,	PUNCT
easat-8027	233	21	and	and	CCONJ
easat-8027	233	22	responsive	responsive	ADJ
easat-8027	233	23	customer	customer	NOUN
easat-8027	233	24	service	service	NOUN
easat-8027	233	25	,	,	PUNCT
easat-8027	233	26	as	as	ADP
easat-8027	233	27	critical	critical	ADJ
easat-8027	233	28	drivers	driver	NOUN
easat-8027	233	29	of	of	ADP
easat-8027	233	30	repeat	repeat	NOUN
easat-8027	233	31	purchases	purchase	NOUN
easat-8027	233	32	and	and	CCONJ
easat-8027	233	33	overall	overall	ADJ
easat-8027	233	34	satisfaction	satisfaction	NOUN
easat-8027	233	35	.	.	PUNCT
easat-8027	234	1	the	the	DET
easat-8027	234	2	insights	insight	NOUN
easat-8027	234	3	derived	derive	VERB
easat-8027	234	4	from	from	ADP
easat-8027	234	5	this	this	DET
easat-8027	234	6	research	research	NOUN
easat-8027	234	7	are	be	AUX
easat-8027	234	8	valuable	valuable	ADJ
easat-8027	234	9	both	both	CCONJ
easat-8027	234	10	academically	academically	ADV
easat-8027	234	11	and	and	CCONJ
easat-8027	234	12	practically	practically	ADV
easat-8027	234	13	.	.	PUNCT
easat-8027	235	1	academically	academically	ADV
easat-8027	235	2	,	,	PUNCT
easat-8027	235	3	they	they	PRON
easat-8027	235	4	provide	provide	VERB
easat-8027	235	5	a	a	DET
easat-8027	235	6	foundation	foundation	NOUN
easat-8027	235	7	for	for	ADP
easat-8027	235	8	the	the	DET
easat-8027	235	9	development	development	NOUN
easat-8027	235	10	of	of	ADP
easat-8027	235	11	theoretical	theoretical	ADJ
easat-8027	235	12	models	model	NOUN
easat-8027	235	13	related	relate	VERB
easat-8027	235	14	to	to	PART
easat-8027	235	15	ecommerce	ecommerce	VERB
easat-8027	235	16	consumer	consumer	NOUN
easat-8027	235	17	behavior	behavior	NOUN
easat-8027	235	18	,	,	PUNCT
easat-8027	235	19	digital	digital	ADJ
easat-8027	235	20	marketing	marketing	NOUN
easat-8027	235	21	strategy	strategy	NOUN
easat-8027	235	22	,	,	PUNCT
easat-8027	235	23	and	and	CCONJ
easat-8027	235	24	platform	platform	NOUN
easat-8027	235	25	interface	interface	NOUN
easat-8027	235	26	design	design	NOUN
easat-8027	235	27	that	that	PRON
easat-8027	235	28	align	align	VERB
easat-8027	235	29	with	with	ADP
easat-8027	235	30	user	user	NOUN
easat-8027	235	31	expectations	expectation	NOUN
easat-8027	235	32	.	.	PUNCT
easat-8027	236	1	practically	practically	ADV
easat-8027	236	2	,	,	PUNCT
easat-8027	236	3	the	the	DET
easat-8027	236	4	findings	finding	NOUN
easat-8027	236	5	support	support	VERB
easat-8027	236	6	the	the	DET
easat-8027	236	7	formulation	formulation	NOUN
easat-8027	236	8	of	of	ADP
easat-8027	236	9	sustainable	sustainable	ADJ
easat-8027	236	10	online	online	ADJ
easat-8027	236	11	business	business	NOUN
easat-8027	236	12	strategies	strategy	NOUN
easat-8027	236	13	that	that	PRON
easat-8027	236	14	effectively	effectively	ADV
easat-8027	236	15	address	address	VERB
easat-8027	236	16	the	the	DET
easat-8027	236	17	evolving	evolve	VERB
easat-8027	236	18	needs	need	NOUN
easat-8027	236	19	of	of	ADP
easat-8027	236	20	thai	thai	ADJ
easat-8027	236	21	consumers	consumer	NOUN
easat-8027	236	22	.	.	PUNCT
easat-8027	237	1	therefore	therefore	ADV
easat-8027	237	2	,	,	PUNCT
easat-8027	237	3	this	this	DET
easat-8027	237	4	study	study	NOUN
easat-8027	237	5	offers	offer	VERB
easat-8027	237	6	meaningful	meaningful	ADJ
easat-8027	237	7	contributions	contribution	NOUN
easat-8027	237	8	to	to	ADP
easat-8027	237	9	both	both	DET
easat-8027	237	10	theory	theory	NOUN
easat-8027	237	11	and	and	CCONJ
easat-8027	237	12	practice	practice	NOUN
easat-8027	237	13	in	in	ADP
easat-8027	237	14	the	the	DET
easat-8027	237	15	field	field	NOUN
easat-8027	237	16	of	of	ADP
easat-8027	237	17	digital	digital	PROPN
easat-8027	237	18	commerce	commerce	NOUN
easat-8027	237	19	.	.	PUNCT
easat-8027	238	1	10	10	NUM
easat-8027	238	2	.	.	PUNCT
easat-8027	239	1	recommendation	recommendation	NOUN
easat-8027	239	2	based	base	VERB
easat-8027	239	3	on	on	ADP
easat-8027	239	4	the	the	DET
easat-8027	239	5	findings	finding	NOUN
easat-8027	239	6	of	of	ADP
easat-8027	239	7	this	this	DET
easat-8027	239	8	study	study	NOUN
easat-8027	239	9	,	,	PUNCT
easat-8027	239	10	several	several	ADJ
easat-8027	239	11	recommendations	recommendation	NOUN
easat-8027	239	12	are	be	AUX
easat-8027	239	13	proposed	propose	VERB
easat-8027	239	14	to	to	PART
easat-8027	239	15	enhance	enhance	VERB
easat-8027	239	16	future	future	ADJ
easat-8027	239	17	research	research	NOUN
easat-8027	239	18	and	and	CCONJ
easat-8027	239	19	practical	practical	ADJ
easat-8027	239	20	strategies	strategy	NOUN
easat-8027	239	21	in	in	ADP
easat-8027	239	22	the	the	DET
easat-8027	239	23	e	e	PROPN
easat-8027	239	24	-	-	NOUN
easat-8027	239	25	commerce	commerce	NOUN
easat-8027	239	26	sector	sector	NOUN
easat-8027	239	27	,	,	PUNCT
easat-8027	239	28	particularly	particularly	ADV
easat-8027	239	29	for	for	ADP
easat-8027	239	30	platforms	platform	NOUN
easat-8027	239	31	like	like	ADP
easat-8027	239	32	shopee	shopee	NOUN
easat-8027	239	33	.	.	PUNCT
easat-8027	240	1	these	these	DET
easat-8027	240	2	suggestions	suggestion	NOUN
easat-8027	240	3	aim	aim	VERB
easat-8027	240	4	to	to	PART
easat-8027	240	5	address	address	VERB
easat-8027	240	6	potential	potential	ADJ
easat-8027	240	7	gaps	gap	NOUN
easat-8027	240	8	in	in	ADP
easat-8027	240	9	current	current	ADJ
easat-8027	240	10	understanding	understanding	NOUN
easat-8027	240	11	,	,	PUNCT
easat-8027	240	12	provide	provide	VERB
easat-8027	240	13	more	more	ADV
easat-8027	240	14	comprehensive	comprehensive	ADJ
easat-8027	240	15	insights	insight	NOUN
easat-8027	240	16	into	into	ADP
easat-8027	240	17	consumer	consumer	NOUN
easat-8027	240	18	behavior	behavior	NOUN
easat-8027	240	19	,	,	PUNCT
easat-8027	240	20	and	and	CCONJ
easat-8027	240	21	support	support	VERB
easat-8027	240	22	the	the	DET
easat-8027	240	23	development	development	NOUN
easat-8027	240	24	of	of	ADP
easat-8027	240	25	user	user	NOUN
easat-8027	240	26	-	-	PUNCT
easat-8027	240	27	centered	center	VERB
easat-8027	240	28	marketing	marketing	NOUN
easat-8027	240	29	and	and	CCONJ
easat-8027	240	30	platform	platform	NOUN
easat-8027	240	31	design	design	NOUN
easat-8027	240	32	strategies	strategy	NOUN
easat-8027	240	33	.	.	PUNCT
easat-8027	241	1	10.1	10.1	NUM
easat-8027	241	2	.	.	PUNCT
easat-8027	241	3	incorporate	incorporate	VERB
easat-8027	241	4	social	social	ADJ
easat-8027	241	5	environmental	environmental	ADJ
easat-8027	241	6	variables	variable	NOUN
easat-8027	241	7	factors	factor	NOUN
easat-8027	241	8	such	such	ADJ
easat-8027	241	9	as	as	ADP
easat-8027	241	10	peer	peer	NOUN
easat-8027	241	11	influence	influence	NOUN
easat-8027	241	12	,	,	PUNCT
easat-8027	241	13	influencer	influencer	NOUN
easat-8027	241	14	reviews	review	NOUN
easat-8027	241	15	,	,	PUNCT
easat-8027	241	16	and	and	CCONJ
easat-8027	241	17	social	social	ADJ
easat-8027	241	18	media	medium	NOUN
easat-8027	241	19	trends	trend	NOUN
easat-8027	241	20	should	should	AUX
easat-8027	241	21	be	be	AUX
easat-8027	241	22	considered	consider	VERB
easat-8027	241	23	,	,	PUNCT
easat-8027	241	24	as	as	SCONJ
easat-8027	241	25	they	they	PRON
easat-8027	241	26	may	may	AUX
easat-8027	241	27	directly	directly	ADV
easat-8027	241	28	or	or	CCONJ
easat-8027	241	29	indirectly	indirectly	ADV
easat-8027	241	30	impact	impact	VERB
easat-8027	241	31	consumers	consumer	NOUN
easat-8027	241	32	’	'	PUNCT
easat-8027	241	33	purchase	purchase	NOUN
easat-8027	241	34	decisions	decision	NOUN
easat-8027	241	35	on	on	ADP
easat-8027	241	36	e	e	NOUN
easat-8027	241	37	-	-	NOUN
easat-8027	241	38	commerce	commerce	NOUN
easat-8027	241	39	platforms	platform	NOUN
easat-8027	241	40	,	,	PUNCT
easat-8027	241	41	especially	especially	ADV
easat-8027	241	42	among	among	ADP
easat-8027	241	43	teenagers	teenager	NOUN
easat-8027	241	44	and	and	CCONJ
easat-8027	241	45	young	young	ADJ
easat-8027	241	46	adults	adult	NOUN
easat-8027	241	47	.	.	PUNCT
easat-8027	242	1	integrating	integrate	VERB
easat-8027	242	2	social	social	ADJ
easat-8027	242	3	media	medium	NOUN
easat-8027	242	4	and	and	CCONJ
easat-8027	242	5	group	group	NOUN
easat-8027	242	6	behavior	behavior	NOUN
easat-8027	242	7	dimensions	dimension	NOUN
easat-8027	242	8	will	will	AUX
easat-8027	242	9	provide	provide	VERB
easat-8027	242	10	a	a	DET
easat-8027	242	11	more	more	ADV
easat-8027	242	12	accurate	accurate	ADJ
easat-8027	242	13	and	and	CCONJ
easat-8027	242	14	contemporary	contemporary	ADJ
easat-8027	242	15	understanding	understanding	NOUN
easat-8027	242	16	of	of	ADP
easat-8027	242	17	digital	digital	ADJ
easat-8027	242	18	-	-	PUNCT
easat-8027	242	19	age	age	NOUN
easat-8027	242	20	purchasing	purchasing	NOUN
easat-8027	242	21	behavior	behavior	NOUN
easat-8027	242	22	.	.	PUNCT
easat-8027	243	1	10.2	10.2	NUM
easat-8027	243	2	.	.	PUNCT
easat-8027	243	3	conduct	conduct	VERB
easat-8027	243	4	comparative	comparative	ADJ
easat-8027	243	5	studies	study	NOUN
easat-8027	243	6	across	across	ADP
easat-8027	243	7	product	product	NOUN
easat-8027	243	8	categories	category	NOUN
easat-8027	243	9	research	research	NOUN
easat-8027	243	10	should	should	AUX
easat-8027	243	11	examine	examine	VERB
easat-8027	243	12	different	different	ADJ
easat-8027	243	13	product	product	NOUN
easat-8027	243	14	categories	category	NOUN
easat-8027	243	15	,	,	PUNCT
easat-8027	243	16	such	such	ADJ
easat-8027	243	17	as	as	ADP
easat-8027	243	18	fashion	fashion	NOUN
easat-8027	243	19	,	,	PUNCT
easat-8027	243	20	electronics	electronic	NOUN
easat-8027	243	21	,	,	PUNCT
easat-8027	243	22	and	and	CCONJ
easat-8027	243	23	health	health	NOUN
easat-8027	243	24	and	and	CCONJ
easat-8027	243	25	beauty	beauty	NOUN
easat-8027	243	26	products	product	NOUN
easat-8027	243	27	,	,	PUNCT
easat-8027	243	28	as	as	SCONJ
easat-8027	243	29	consumers	consumer	NOUN
easat-8027	243	30	’	’	PART
easat-8027	243	31	behaviors	behavior	NOUN
easat-8027	243	32	,	,	PUNCT
easat-8027	243	33	expectations	expectation	NOUN
easat-8027	243	34	,	,	PUNCT
easat-8027	243	35	and	and	CCONJ
easat-8027	243	36	satisfaction	satisfaction	NOUN
easat-8027	243	37	criteria	criterion	NOUN
easat-8027	243	38	vary	vary	VERB
easat-8027	243	39	across	across	ADP
easat-8027	243	40	these	these	DET
easat-8027	243	41	categories	category	NOUN
easat-8027	243	42	.	.	PUNCT
easat-8027	244	1	this	this	DET
easat-8027	244	2	comparative	comparative	ADJ
easat-8027	244	3	analysis	analysis	NOUN
easat-8027	244	4	would	would	AUX
easat-8027	244	5	enable	enable	VERB
easat-8027	244	6	more	more	ADV
easat-8027	244	7	precise	precise	ADJ
easat-8027	244	8	and	and	CCONJ
easat-8027	244	9	targeted	target	VERB
easat-8027	244	10	marketing	marketing	NOUN
easat-8027	244	11	strategies	strategy	NOUN
easat-8027	244	12	tailored	tailor	VERB
easat-8027	244	13	to	to	ADP
easat-8027	244	14	the	the	DET
easat-8027	244	15	distinct	distinct	ADJ
easat-8027	244	16	needs	need	NOUN
easat-8027	244	17	of	of	ADP
easat-8027	244	18	each	each	DET
easat-8027	244	19	product	product	NOUN
easat-8027	244	20	group	group	NOUN
easat-8027	244	21	.	.	PUNCT
easat-8027	245	1	10.3	10.3	NUM
easat-8027	245	2	.	.	PUNCT
easat-8027	245	3	adopt	adopt	VERB
easat-8027	245	4	a	a	DET
easat-8027	245	5	mixed	mix	VERB
easat-8027	245	6	-	-	PUNCT
easat-8027	245	7	methods	method	NOUN
easat-8027	245	8	research	research	NOUN
easat-8027	245	9	approach	approach	NOUN
easat-8027	245	10	combining	combine	VERB
easat-8027	245	11	quantitative	quantitative	ADJ
easat-8027	245	12	surveys	survey	NOUN
easat-8027	245	13	with	with	ADP
easat-8027	245	14	qualitative	qualitative	ADJ
easat-8027	245	15	interviews	interview	NOUN
easat-8027	245	16	can	can	AUX
easat-8027	245	17	offer	offer	VERB
easat-8027	245	18	deeper	deep	ADJ
easat-8027	245	19	insights	insight	NOUN
easat-8027	245	20	into	into	ADP
easat-8027	245	21	user	user	NOUN
easat-8027	245	22	experiences	experience	NOUN
easat-8027	245	23	,	,	PUNCT
easat-8027	245	24	platform	platform	NOUN
easat-8027	245	25	perceptions	perception	NOUN
easat-8027	245	26	,	,	PUNCT
easat-8027	245	27	and	and	CCONJ
easat-8027	245	28	repeat	repeat	NOUN
easat-8027	245	29	purchase	purchase	NOUN
easat-8027	245	30	decisions	decision	NOUN
easat-8027	245	31	.	.	PUNCT
easat-8027	246	1	this	this	DET
easat-8027	246	2	mixed	mixed	ADJ
easat-8027	246	3	approach	approach	NOUN
easat-8027	246	4	allows	allow	VERB
easat-8027	246	5	for	for	ADP
easat-8027	246	6	a	a	DET
easat-8027	246	7	more	more	ADV
easat-8027	246	8	comprehensive	comprehensive	ADJ
easat-8027	246	9	exploration	exploration	NOUN
easat-8027	246	10	of	of	ADP
easat-8027	246	11	the	the	DET
easat-8027	246	12	factors	factor	NOUN
easat-8027	246	13	influencing	influence	VERB
easat-8027	246	14	customer	customer	NOUN
easat-8027	246	15	satisfaction	satisfaction	NOUN
easat-8027	246	16	that	that	PRON
easat-8027	246	17	might	might	AUX
easat-8027	246	18	not	not	PART
easat-8027	246	19	be	be	AUX
easat-8027	246	20	fully	fully	ADV
easat-8027	246	21	captured	capture	VERB
easat-8027	246	22	through	through	ADP
easat-8027	246	23	structured	structured	ADJ
easat-8027	246	24	surveys	survey	NOUN
easat-8027	246	25	alone	alone	ADV
easat-8027	246	26	.	.	PUNCT
easat-8027	247	1	10.3	10.3	NUM
easat-8027	247	2	.	.	PUNCT
easat-8027	248	1	implement	implement	VERB
easat-8027	248	2	a	a	DET
easat-8027	248	3	longitudinal	longitudinal	ADJ
easat-8027	248	4	study	study	NOUN
easat-8027	248	5	design	design	VERB
easat-8027	248	6	a	a	DET
easat-8027	248	7	longitudinal	longitudinal	ADJ
easat-8027	248	8	approach	approach	NOUN
easat-8027	248	9	should	should	AUX
easat-8027	248	10	be	be	AUX
easat-8027	248	11	adopted	adopt	VERB
easat-8027	248	12	to	to	PART
easat-8027	248	13	track	track	VERB
easat-8027	248	14	consumer	consumer	NOUN
easat-8027	248	15	purchase	purchase	NOUN
easat-8027	248	16	behavior	behavior	NOUN
easat-8027	248	17	trends	trend	NOUN
easat-8027	248	18	over	over	ADP
easat-8027	248	19	time	time	NOUN
easat-8027	248	20	.	.	PUNCT
easat-8027	249	1	this	this	PRON
easat-8027	249	2	would	would	AUX
easat-8027	249	3	help	help	VERB
easat-8027	249	4	assess	assess	VERB
easat-8027	249	5	the	the	DET
easat-8027	249	6	impact	impact	NOUN
easat-8027	249	7	of	of	ADP
easat-8027	249	8	changes	change	NOUN
easat-8027	249	9	such	such	ADJ
easat-8027	249	10	as	as	ADP
easat-8027	249	11	new	new	ADJ
easat-8027	249	12	features	feature	NOUN
easat-8027	249	13	on	on	ADP
easat-8027	249	14	the	the	DET
easat-8027	249	15	shopee	shopee	NOUN
easat-8027	249	16	app	app	NOUN
easat-8027	249	17	,	,	PUNCT
easat-8027	249	18	adjustments	adjustment	NOUN
easat-8027	249	19	to	to	ADP
easat-8027	249	20	1049	1049	NUM
easat-8027	249	21	edelweiss	edelweiss	PROPN
easat-8027	249	22	applied	apply	VERB
easat-8027	249	23	science	science	NOUN
easat-8027	249	24	and	and	CCONJ
easat-8027	249	25	technology	technology	NOUN
easat-8027	249	26	issn	issn	PROPN
easat-8027	249	27	:	:	PUNCT
easat-8027	249	28	2576	2576	NUM
easat-8027	249	29	-	-	SYM
easat-8027	249	30	8484	8484	NUM
easat-8027	249	31	vol	vol	NOUN
easat-8027	249	32	.	.	PROPN
easat-8027	250	1	9	9	NUM
easat-8027	250	2	,	,	PUNCT
easat-8027	250	3	no	no	INTJ
easat-8027	250	4	.	.	NOUN
easat-8027	250	5	6	6	NUM
easat-8027	250	6	:	:	SYM
easat-8027	250	7	1039	1039	NUM
easat-8027	250	8	-	-	SYM
easat-8027	250	9	1050	1050	NUM
easat-8027	250	10	,	,	PUNCT
easat-8027	250	11	2025	2025	NUM
easat-8027	250	12	doi	doi	NOUN
easat-8027	250	13	:	:	PUNCT
easat-8027	250	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	250	15	©	©	PROPN
easat-8027	250	16	2025	2025	NUM
easat-8027	250	17	by	by	ADP
easat-8027	250	18	the	the	DET
easat-8027	250	19	authors	author	NOUN
easat-8027	250	20	;	;	PUNCT
easat-8027	250	21	licensee	licensee	PROPN
easat-8027	250	22	learning	learn	VERB
easat-8027	250	23	gate	gate	NOUN
easat-8027	250	24	delivery	delivery	NOUN
easat-8027	250	25	policies	policy	NOUN
easat-8027	250	26	,	,	PUNCT
easat-8027	250	27	or	or	CCONJ
easat-8027	250	28	new	new	ADJ
easat-8027	250	29	marketing	marketing	NOUN
easat-8027	250	30	campaigns	campaign	NOUN
easat-8027	250	31	.	.	PUNCT
easat-8027	251	1	such	such	DET
easat-8027	251	2	a	a	DET
easat-8027	251	3	study	study	NOUN
easat-8027	251	4	would	would	AUX
easat-8027	251	5	provide	provide	VERB
easat-8027	251	6	a	a	DET
easat-8027	251	7	more	more	ADV
easat-8027	251	8	thorough	thorough	ADJ
easat-8027	251	9	understanding	understanding	NOUN
easat-8027	251	10	of	of	ADP
easat-8027	251	11	how	how	SCONJ
easat-8027	251	12	time	time	NOUN
easat-8027	251	13	and	and	CCONJ
easat-8027	251	14	context	context	NOUN
easat-8027	251	15	influence	influence	NOUN
easat-8027	251	16	customer	customer	NOUN
easat-8027	251	17	satisfaction	satisfaction	NOUN
easat-8027	251	18	.	.	PUNCT
easat-8027	252	1	transparency	transparency	NOUN
easat-8027	252	2	:	:	PUNCT
easat-8027	252	3	the	the	DET
easat-8027	252	4	authors	author	NOUN
easat-8027	252	5	confirm	confirm	VERB
easat-8027	252	6	that	that	SCONJ
easat-8027	252	7	the	the	DET
easat-8027	252	8	manuscript	manuscript	NOUN
easat-8027	252	9	is	be	AUX
easat-8027	252	10	an	an	DET
easat-8027	252	11	honest	honest	ADJ
easat-8027	252	12	,	,	PUNCT
easat-8027	252	13	accurate	accurate	ADJ
easat-8027	252	14	,	,	PUNCT
easat-8027	252	15	and	and	CCONJ
easat-8027	252	16	transparent	transparent	ADJ
easat-8027	252	17	account	account	NOUN
easat-8027	252	18	of	of	ADP
easat-8027	252	19	the	the	DET
easat-8027	252	20	study	study	NOUN
easat-8027	252	21	;	;	PUNCT
easat-8027	252	22	that	that	SCONJ
easat-8027	252	23	no	no	DET
easat-8027	252	24	vital	vital	ADJ
easat-8027	252	25	features	feature	NOUN
easat-8027	252	26	of	of	ADP
easat-8027	252	27	the	the	DET
easat-8027	252	28	study	study	NOUN
easat-8027	252	29	have	have	AUX
easat-8027	252	30	been	be	AUX
easat-8027	252	31	omitted	omit	VERB
easat-8027	252	32	;	;	PUNCT
easat-8027	252	33	and	and	CCONJ
easat-8027	252	34	that	that	SCONJ
easat-8027	252	35	any	any	DET
easat-8027	252	36	discrepancies	discrepancy	NOUN
easat-8027	252	37	from	from	ADP
easat-8027	252	38	the	the	DET
easat-8027	252	39	study	study	NOUN
easat-8027	252	40	as	as	SCONJ
easat-8027	252	41	planned	plan	VERB
easat-8027	252	42	have	have	AUX
easat-8027	252	43	been	be	AUX
easat-8027	252	44	explained	explain	VERB
easat-8027	252	45	.	.	PUNCT
easat-8027	253	1	this	this	DET
easat-8027	253	2	study	study	NOUN
easat-8027	253	3	followed	follow	VERB
easat-8027	253	4	all	all	DET
easat-8027	253	5	ethical	ethical	ADJ
easat-8027	253	6	practices	practice	NOUN
easat-8027	253	7	during	during	ADP
easat-8027	253	8	writing	writing	NOUN
easat-8027	253	9	.	.	PUNCT
easat-8027	254	1	copyright	copyright	NOUN
easat-8027	254	2	:	:	PUNCT
easat-8027	254	3	©	©	PROPN
easat-8027	254	4	2025	2025	NUM
easat-8027	254	5	by	by	ADP
easat-8027	254	6	the	the	DET
easat-8027	254	7	authors	author	NOUN
easat-8027	254	8	.	.	PUNCT
easat-8027	255	1	this	this	DET
easat-8027	255	2	open	open	ADJ
easat-8027	255	3	-	-	PUNCT
easat-8027	255	4	access	access	NOUN
easat-8027	255	5	article	article	NOUN
easat-8027	255	6	is	be	AUX
easat-8027	255	7	distributed	distribute	VERB
easat-8027	255	8	under	under	ADP
easat-8027	255	9	the	the	DET
easat-8027	255	10	terms	term	NOUN
easat-8027	255	11	and	and	CCONJ
easat-8027	255	12	conditions	condition	NOUN
easat-8027	255	13	of	of	ADP
easat-8027	255	14	the	the	DET
easat-8027	255	15	creative	creative	ADJ
easat-8027	255	16	commons	common	NOUN
easat-8027	255	17	attribution	attribution	NOUN
easat-8027	255	18	(	(	PUNCT
easat-8027	255	19	cc	cc	NOUN
easat-8027	255	20	by	by	ADP
easat-8027	255	21	)	)	PUNCT
easat-8027	255	22	license	license	NOUN
easat-8027	255	23	(	(	PUNCT
easat-8027	255	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8027	255	25	)	)	PUNCT
easat-8027	255	26	.	.	PUNCT
easat-8027	256	1	references	reference	NOUN
easat-8027	256	2	[	[	X
easat-8027	256	3	1	1	NUM
easat-8027	256	4	]	]	X
easat-8027	256	5	datareportal	datareportal	NOUN
easat-8027	256	6	,	,	PUNCT
easat-8027	256	7	digital	digital	ADJ
easat-8027	256	8	2023	2023	NUM
easat-8027	256	9	:	:	PUNCT
easat-8027	256	10	thailand	thailand	PROPN
easat-8027	256	11	.	.	PUNCT
easat-8027	257	1	london	london	PROPN
easat-8027	257	2	,	,	PUNCT
easat-8027	257	3	uk	uk	PROPN
easat-8027	257	4	:	:	PUNCT
easat-8027	257	5	we	we	PRON
easat-8027	257	6	are	be	AUX
easat-8027	257	7	social	social	ADJ
easat-8027	257	8	&	&	CCONJ
easat-8027	257	9	kepios	kepio	NOUN
easat-8027	257	10	,	,	PUNCT
easat-8027	257	11	2023	2023	NUM
easat-8027	257	12	.	.	PUNCT
easat-8027	258	1	[	[	X
easat-8027	258	2	2	2	NUM
easat-8027	258	3	]	]	PUNCT
easat-8027	258	4	f.	f.	PROPN
easat-8027	258	5	d.	d.	PROPN
easat-8027	258	6	davis	davis	PROPN
easat-8027	258	7	,	,	PUNCT
easat-8027	258	8	"	"	PUNCT
easat-8027	258	9	perceived	perceive	VERB
easat-8027	258	10	usefulness	usefulness	NOUN
easat-8027	258	11	,	,	PUNCT
easat-8027	258	12	perceived	perceive	VERB
easat-8027	258	13	ease	ease	NOUN
easat-8027	258	14	of	of	ADP
easat-8027	258	15	use	use	NOUN
easat-8027	258	16	,	,	PUNCT
easat-8027	258	17	and	and	CCONJ
easat-8027	258	18	user	user	NOUN
easat-8027	258	19	acceptance	acceptance	NOUN
easat-8027	258	20	of	of	ADP
easat-8027	258	21	information	information	NOUN
easat-8027	258	22	technology	technology	NOUN
easat-8027	258	23	,	,	PUNCT
easat-8027	258	24	"	"	PUNCT
easat-8027	258	25	mis	mis	PROPN
easat-8027	258	26	quarterly	quarterly	ADJ
easat-8027	258	27	,	,	PUNCT
easat-8027	258	28	vol	vol	NOUN
easat-8027	258	29	.	.	PROPN
easat-8027	258	30	13	13	NUM
easat-8027	258	31	,	,	PUNCT
easat-8027	258	32	no	no	INTJ
easat-8027	258	33	.	.	NOUN
easat-8027	258	34	3	3	NUM
easat-8027	258	35	,	,	PUNCT
easat-8027	258	36	pp	pp	ADJ
easat-8027	258	37	.	.	PUNCT
easat-8027	259	1	319	319	NUM
easat-8027	259	2	-	-	SYM
easat-8027	259	3	340	340	NUM
easat-8027	259	4	,	,	PUNCT
easat-8027	259	5	1989	1989	NUM
easat-8027	259	6	.	.	PUNCT
easat-8027	260	1	https://doi.org/10.2307/249008	https://doi.org/10.2307/249008	X
easat-8027	261	1	[	[	X
easat-8027	261	2	3	3	X
easat-8027	261	3	]	]	PUNCT
easat-8027	261	4	p.	p.	NOUN
easat-8027	261	5	kotler	kotler	PROPN
easat-8027	261	6	and	and	CCONJ
easat-8027	261	7	k.	k.	PROPN
easat-8027	261	8	l.	l.	PROPN
easat-8027	261	9	keller	keller	PROPN
easat-8027	261	10	,	,	PUNCT
easat-8027	261	11	marketing	marketing	NOUN
easat-8027	261	12	management	management	NOUN
easat-8027	261	13	,	,	PUNCT
easat-8027	261	14	15th	15th	ADJ
easat-8027	261	15	ed	ed	NOUN
easat-8027	261	16	.	.	PUNCT
easat-8027	262	1	boston	boston	PROPN
easat-8027	262	2	,	,	PUNCT
easat-8027	262	3	ma	ma	PROPN
easat-8027	262	4	:	:	PUNCT
easat-8027	262	5	pearson	pearson	PROPN
easat-8027	262	6	education	education	PROPN
easat-8027	262	7	,	,	PUNCT
easat-8027	262	8	2016	2016	NUM
easat-8027	262	9	.	.	PUNCT
easat-8027	263	1	[	[	X
easat-8027	263	2	4	4	X
easat-8027	263	3	]	]	X
easat-8027	263	4	f.	f.	PROPN
easat-8027	263	5	d.	d.	PROPN
easat-8027	263	6	davis	davis	PROPN
easat-8027	263	7	,	,	PUNCT
easat-8027	263	8	r.	r.	PROPN
easat-8027	263	9	p.	p.	PROPN
easat-8027	263	10	bagozzi	bagozzi	NOUN
easat-8027	263	11	,	,	PUNCT
easat-8027	263	12	and	and	CCONJ
easat-8027	263	13	p.	p.	PROPN
easat-8027	263	14	r.	r.	PROPN
easat-8027	263	15	warshaw	warshaw	PROPN
easat-8027	263	16	,	,	PUNCT
easat-8027	263	17	"	"	PUNCT
easat-8027	263	18	user	user	NOUN
easat-8027	263	19	acceptance	acceptance	NOUN
easat-8027	263	20	of	of	ADP
easat-8027	263	21	computer	computer	NOUN
easat-8027	263	22	technology	technology	NOUN
easat-8027	263	23	:	:	PUNCT
easat-8027	263	24	a	a	DET
easat-8027	263	25	comparison	comparison	NOUN
easat-8027	263	26	of	of	ADP
easat-8027	263	27	two	two	NUM
easat-8027	263	28	theoretical	theoretical	ADJ
easat-8027	263	29	models	model	NOUN
easat-8027	263	30	,	,	PUNCT
easat-8027	263	31	"	"	PUNCT
easat-8027	263	32	management	management	NOUN
easat-8027	263	33	science	science	NOUN
easat-8027	263	34	,	,	PUNCT
easat-8027	263	35	,	,	PUNCT
easat-8027	263	36	vol	vol	NOUN
easat-8027	263	37	.	.	PROPN
easat-8027	263	38	35	35	NUM
easat-8027	263	39	,	,	PUNCT
easat-8027	263	40	no	no	INTJ
easat-8027	263	41	.	.	NOUN
easat-8027	263	42	8	8	NUM
easat-8027	263	43	,	,	PUNCT
easat-8027	263	44	pp	pp	ADJ
easat-8027	263	45	.	.	PUNCT
easat-8027	263	46	982–1003	982–1003	NUM
easat-8027	263	47	,	,	PUNCT
easat-8027	263	48	1989	1989	NUM
easat-8027	263	49	.	.	PUNCT
easat-8027	264	1	https://doi.org/10.1287/mnsc.35.8.982	https://doi.org/10.1287/mnsc.35.8.982	X
easat-8027	264	2	[	[	X
easat-8027	264	3	5	5	X
easat-8027	264	4	]	]	PUNCT
easat-8027	264	5	s.	s.	PROPN
easat-8027	264	6	kim	kim	PROPN
easat-8027	264	7	and	and	CCONJ
easat-8027	264	8	l.	l.	PROPN
easat-8027	264	9	stoel	stoel	PROPN
easat-8027	264	10	,	,	PUNCT
easat-8027	264	11	"	"	PUNCT
easat-8027	264	12	apparel	apparel	NOUN
easat-8027	264	13	retailers	retailer	NOUN
easat-8027	264	14	:	:	PUNCT
easat-8027	264	15	website	website	NOUN
easat-8027	264	16	quality	quality	NOUN
easat-8027	264	17	dimensions	dimension	NOUN
easat-8027	264	18	and	and	CCONJ
easat-8027	264	19	satisfaction	satisfaction	NOUN
easat-8027	264	20	,	,	PUNCT
easat-8027	264	21	"	"	PUNCT
easat-8027	264	22	journal	journal	NOUN
easat-8027	264	23	of	of	ADP
easat-8027	264	24	retailing	retailing	NOUN
easat-8027	264	25	and	and	CCONJ
easat-8027	264	26	consumer	consumer	NOUN
easat-8027	264	27	services	service	NOUN
easat-8027	264	28	,	,	PUNCT
easat-8027	264	29	vol	vol	NOUN
easat-8027	264	30	.	.	PROPN
easat-8027	264	31	11	11	NUM
easat-8027	264	32	,	,	PUNCT
easat-8027	264	33	no	no	INTJ
easat-8027	264	34	.	.	NOUN
easat-8027	264	35	2	2	NUM
easat-8027	264	36	,	,	PUNCT
easat-8027	264	37	pp	pp	ADJ
easat-8027	264	38	.	.	PUNCT
easat-8027	265	1	109	109	NUM
easat-8027	265	2	-	-	SYM
easat-8027	265	3	117	117	NUM
easat-8027	265	4	,	,	PUNCT
easat-8027	265	5	2004	2004	NUM
easat-8027	265	6	.	.	PUNCT
easat-8027	266	1	https://doi.org/10.1016/s0969-6989(03)00010-9	https://doi.org/10.1016/s0969-6989(03)00010-9	X
easat-8027	267	1	[	[	X
easat-8027	267	2	6	6	NUM
easat-8027	267	3	]	]	PUNCT
easat-8027	267	4	m.	m.	NOUN
easat-8027	267	5	m.	m.	PROPN
easat-8027	267	6	al	al	PROPN
easat-8027	267	7	-	-	PUNCT
easat-8027	267	8	debei	debei	PROPN
easat-8027	267	9	,	,	PUNCT
easat-8027	267	10	m.	m.	NOUN
easat-8027	267	11	n.	n.	NOUN
easat-8027	267	12	akroush	akroush	PROPN
easat-8027	267	13	,	,	PUNCT
easat-8027	267	14	and	and	CCONJ
easat-8027	267	15	m.	m.	PROPN
easat-8027	267	16	i.	i.	PROPN
easat-8027	267	17	ashouri	ashouri	PROPN
easat-8027	267	18	,	,	PUNCT
easat-8027	267	19	"	"	PUNCT
easat-8027	267	20	consumer	consumer	NOUN
easat-8027	267	21	attitudes	attitude	NOUN
easat-8027	267	22	towards	towards	ADP
easat-8027	267	23	online	online	ADJ
easat-8027	267	24	shopping	shopping	NOUN
easat-8027	267	25	:	:	PUNCT
easat-8027	267	26	the	the	DET
easat-8027	267	27	effects	effect	NOUN
easat-8027	267	28	of	of	ADP
easat-8027	267	29	trust	trust	NOUN
easat-8027	267	30	,	,	PUNCT
easat-8027	267	31	perceived	perceive	VERB
easat-8027	267	32	benefits	benefit	NOUN
easat-8027	267	33	,	,	PUNCT
easat-8027	267	34	and	and	CCONJ
easat-8027	267	35	perceived	perceive	VERB
easat-8027	267	36	web	web	NOUN
easat-8027	267	37	quality	quality	NOUN
easat-8027	267	38	,	,	PUNCT
easat-8027	267	39	"	"	PUNCT
easat-8027	267	40	internet	internet	NOUN
easat-8027	267	41	research	research	NOUN
easat-8027	267	42	,	,	PUNCT
easat-8027	267	43	vol	vol	NOUN
easat-8027	267	44	.	.	PROPN
easat-8027	267	45	25	25	NUM
easat-8027	267	46	,	,	PUNCT
easat-8027	267	47	no	no	INTJ
easat-8027	267	48	.	.	NOUN
easat-8027	267	49	5	5	NUM
easat-8027	267	50	,	,	PUNCT
easat-8027	267	51	pp	pp	ADJ
easat-8027	267	52	.	.	PUNCT
easat-8027	268	1	707	707	NUM
easat-8027	268	2	-	-	SYM
easat-8027	268	3	733	733	NUM
easat-8027	268	4	,	,	PUNCT
easat-8027	268	5	2015	2015	NUM
easat-8027	268	6	.	.	PUNCT
easat-8027	269	1	https://doi.org/10.1108/intr-05-2014-0146	https://doi.org/10.1108/intr-05-2014-0146	PRON
easat-8027	269	2	[	[	X
easat-8027	269	3	7	7	X
easat-8027	269	4	]	]	PUNCT
easat-8027	269	5	s.	s.	PROPN
easat-8027	269	6	srisupawatanan	srisupawatanan	PROPN
easat-8027	269	7	,	,	PUNCT
easat-8027	269	8	"	"	PUNCT
easat-8027	269	9	a	a	DET
easat-8027	269	10	study	study	NOUN
easat-8027	269	11	of	of	ADP
easat-8027	269	12	customer	customer	NOUN
easat-8027	269	13	satisfaction	satisfaction	NOUN
easat-8027	269	14	in	in	ADP
easat-8027	269	15	shopee	shopee	NOUN
easat-8027	269	16	application	application	NOUN
easat-8027	269	17	users	user	NOUN
easat-8027	269	18	in	in	ADP
easat-8027	269	19	thailand	thailand	PROPN
easat-8027	269	20	,	,	PUNCT
easat-8027	269	21	"	"	PUNCT
easat-8027	269	22	thailand	thailand	PROPN
easat-8027	269	23	journal	journal	PROPN
easat-8027	269	24	of	of	ADP
easat-8027	269	25	management	management	NOUN
easat-8027	269	26	sciences	sciences	PROPN
easat-8027	269	27	,	,	PUNCT
easat-8027	269	28	vol	vol	NOUN
easat-8027	269	29	.	.	PROPN
easat-8027	269	30	19	19	NUM
easat-8027	269	31	,	,	PUNCT
easat-8027	269	32	no	no	INTJ
easat-8027	269	33	.	.	NOUN
easat-8027	269	34	2	2	NUM
easat-8027	269	35	,	,	PUNCT
easat-8027	269	36	pp	pp	ADJ
easat-8027	269	37	.	.	PUNCT
easat-8027	270	1	32–45	32–45	NUM
easat-8027	270	2	,	,	PUNCT
easat-8027	270	3	2021	2021	NUM
easat-8027	270	4	.	.	PUNCT
easat-8027	271	1	[	[	X
easat-8027	271	2	8	8	NUM
easat-8027	271	3	]	]	X
easat-8027	271	4	y.	y.	PROPN
easat-8027	271	5	zhou	zhou	PROPN
easat-8027	271	6	,	,	PUNCT
easat-8027	271	7	c.	c.	PROPN
easat-8027	271	8	liu	liu	PROPN
easat-8027	271	9	,	,	PUNCT
easat-8027	271	10	and	and	CCONJ
easat-8027	271	11	z.	z.	PROPN
easat-8027	271	12	tang	tang	PROPN
easat-8027	271	13	,	,	PUNCT
easat-8027	271	14	"	"	PUNCT
easat-8027	271	15	impact	impact	NOUN
easat-8027	271	16	of	of	ADP
easat-8027	271	17	transaction	transaction	NOUN
easat-8027	271	18	speed	speed	NOUN
easat-8027	271	19	on	on	ADP
easat-8027	271	20	online	online	ADJ
easat-8027	271	21	customer	customer	NOUN
easat-8027	271	22	satisfaction	satisfaction	NOUN
easat-8027	271	23	,	,	PUNCT
easat-8027	271	24	"	"	PUNCT
easat-8027	271	25	journal	journal	NOUN
easat-8027	271	26	of	of	ADP
easat-8027	271	27	retailing	retailing	NOUN
easat-8027	271	28	and	and	CCONJ
easat-8027	271	29	consumer	consumer	NOUN
easat-8027	271	30	services	service	NOUN
easat-8027	271	31	,	,	PUNCT
easat-8027	271	32	vol	vol	NOUN
easat-8027	271	33	.	.	PROPN
easat-8027	271	34	58	58	NUM
easat-8027	271	35	,	,	PUNCT
easat-8027	271	36	p.	p.	NOUN
easat-8027	271	37	102313	102313	NUM
easat-8027	271	38	,	,	PUNCT
easat-8027	271	39	2021	2021	NUM
easat-8027	271	40	.	.	PUNCT
easat-8027	272	1	https://doi.org/10.1016/j.jretconser.2020.102313	https://doi.org/10.1016/j.jretconser.2020.102313	PROPN
easat-8027	272	2	[	[	X
easat-8027	272	3	9	9	NUM
easat-8027	272	4	]	]	X
easat-8027	272	5	n.	n.	NOUN
easat-8027	272	6	saengsirichai	saengsirichai	PROPN
easat-8027	272	7	,	,	PUNCT
easat-8027	272	8	"	"	PUNCT
easat-8027	272	9	usability	usability	NOUN
easat-8027	272	10	and	and	CCONJ
easat-8027	272	11	customer	customer	NOUN
easat-8027	272	12	satisfaction	satisfaction	NOUN
easat-8027	272	13	in	in	ADP
easat-8027	272	14	thai	thai	PROPN
easat-8027	272	15	online	online	ADJ
easat-8027	272	16	marketplaces	marketplace	NOUN
easat-8027	272	17	,	,	PUNCT
easat-8027	272	18	"	"	PUNCT
easat-8027	272	19	asian	asian	ADJ
easat-8027	272	20	journal	journal	NOUN
easat-8027	272	21	of	of	ADP
easat-8027	272	22	business	business	NOUN
easat-8027	272	23	research	research	NOUN
easat-8027	272	24	,	,	PUNCT
easat-8027	272	25	vol	vol	NOUN
easat-8027	272	26	.	.	PROPN
easat-8027	272	27	12	12	NUM
easat-8027	272	28	,	,	PUNCT
easat-8027	272	29	no	no	INTJ
easat-8027	272	30	.	.	NOUN
easat-8027	272	31	3	3	NUM
easat-8027	272	32	,	,	PUNCT
easat-8027	272	33	pp	pp	ADJ
easat-8027	272	34	.	.	PUNCT
easat-8027	273	1	78–90	78–90	NUM
easat-8027	273	2	,	,	PUNCT
easat-8027	273	3	2022	2022	NUM
easat-8027	273	4	.	.	PUNCT
easat-8027	274	1	[	[	X
easat-8027	274	2	10	10	NUM
easat-8027	274	3	]	]	X
easat-8027	274	4	d.	d.	PROPN
easat-8027	274	5	radziszewska	radziszewska	PROPN
easat-8027	274	6	,	,	PUNCT
easat-8027	274	7	a.	a.	NOUN
easat-8027	274	8	elkaseer	elkaseer	NOUN
easat-8027	274	9	,	,	PUNCT
easat-8027	274	10	and	and	CCONJ
easat-8027	274	11	m.	m.	NOUN
easat-8027	274	12	jasiulewicz	jasiulewicz	PROPN
easat-8027	274	13	-	-	PUNCT
easat-8027	274	14	kaczmarek	kaczmarek	PROPN
easat-8027	274	15	,	,	PUNCT
easat-8027	274	16	"	"	PUNCT
easat-8027	274	17	the	the	DET
easat-8027	274	18	influence	influence	NOUN
easat-8027	274	19	of	of	ADP
easat-8027	274	20	e	e	NOUN
easat-8027	274	21	-	-	NOUN
easat-8027	274	22	commerce	commerce	NOUN
easat-8027	274	23	platform	platform	NOUN
easat-8027	274	24	information	information	NOUN
easat-8027	274	25	quality	quality	NOUN
easat-8027	274	26	on	on	ADP
easat-8027	274	27	customer	customer	NOUN
easat-8027	274	28	satisfaction	satisfaction	NOUN
easat-8027	274	29	,	,	PUNCT
easat-8027	274	30	"	"	PUNCT
easat-8027	274	31	procedia	procedia	NOUN
easat-8027	274	32	computer	computer	NOUN
easat-8027	274	33	science	science	NOUN
easat-8027	274	34	,	,	PUNCT
easat-8027	274	35	vol	vol	NOUN
easat-8027	274	36	.	.	PROPN
easat-8027	274	37	26	26	NUM
easat-8027	274	38	,	,	PUNCT
easat-8027	274	39	pp	pp	ADJ
easat-8027	274	40	.	.	PUNCT
easat-8027	275	1	746–752	746–752	NUM
easat-8027	275	2	,	,	PUNCT
easat-8027	275	3	2013	2013	NUM
easat-8027	275	4	.	.	PUNCT
easat-8027	276	1	[	[	X
easat-8027	276	2	11	11	NUM
easat-8027	276	3	]	]	X
easat-8027	276	4	d.	d.	PROPN
easat-8027	276	5	a.	a.	PROPN
easat-8027	276	6	suciningrum	suciningrum	PROPN
easat-8027	276	7	and	and	CCONJ
easat-8027	276	8	o.	o.	PROPN
easat-8027	276	9	usman	usman	PROPN
easat-8027	276	10	,	,	PUNCT
easat-8027	276	11	"	"	PUNCT
easat-8027	276	12	determinants	determinant	NOUN
easat-8027	276	13	of	of	ADP
easat-8027	276	14	customer	customer	NOUN
easat-8027	276	15	satisfaction	satisfaction	NOUN
easat-8027	276	16	in	in	ADP
easat-8027	276	17	shopee	shopee	PROPN
easat-8027	276	18	indonesia	indonesia	PROPN
easat-8027	276	19	,	,	PUNCT
easat-8027	276	20	"	"	PUNCT
easat-8027	276	21	journal	journal	NOUN
easat-8027	276	22	of	of	ADP
easat-8027	276	23	consumer	consumer	NOUN
easat-8027	276	24	and	and	CCONJ
easat-8027	276	25	retail	retail	ADJ
easat-8027	276	26	studies	study	NOUN
easat-8027	276	27	,	,	PUNCT
easat-8027	276	28	vol	vol	NOUN
easat-8027	276	29	.	.	PROPN
easat-8027	276	30	6	6	NUM
easat-8027	276	31	,	,	PUNCT
easat-8027	276	32	no	no	INTJ
easat-8027	276	33	.	.	NOUN
easat-8027	276	34	1	1	NUM
easat-8027	276	35	,	,	PUNCT
easat-8027	276	36	pp	pp	ADJ
easat-8027	276	37	.	.	PUNCT
easat-8027	277	1	56–72	56–72	NUM
easat-8027	277	2	,	,	PUNCT
easat-8027	277	3	2021	2021	NUM
easat-8027	277	4	.	.	PUNCT
easat-8027	278	1	[	[	X
easat-8027	278	2	12	12	NUM
easat-8027	278	3	]	]	PUNCT
easat-8027	278	4	m.	m.	NOUN
easat-8027	278	5	masyhuri	masyhuri	NOUN
easat-8027	278	6	,	,	PUNCT
easat-8027	278	7	"	"	PUNCT
easat-8027	278	8	e	e	NOUN
easat-8027	278	9	-	-	NOUN
easat-8027	278	10	commerce	commerce	NOUN
easat-8027	278	11	customer	customer	NOUN
easat-8027	278	12	satisfaction	satisfaction	NOUN
easat-8027	278	13	:	:	PUNCT
easat-8027	278	14	an	an	DET
easat-8027	278	15	empirical	empirical	ADJ
easat-8027	278	16	study	study	NOUN
easat-8027	278	17	of	of	ADP
easat-8027	278	18	website	website	NOUN
easat-8027	278	19	quality	quality	NOUN
easat-8027	278	20	and	and	CCONJ
easat-8027	278	21	order	order	NOUN
easat-8027	278	22	fulfillment	fulfillment	NOUN
easat-8027	278	23	,	,	PUNCT
easat-8027	278	24	"	"	PUNCT
easat-8027	278	25	journal	journal	NOUN
easat-8027	278	26	of	of	ADP
easat-8027	278	27	management	management	NOUN
easat-8027	278	28	and	and	CCONJ
easat-8027	278	29	business	business	NOUN
easat-8027	278	30	research	research	NOUN
easat-8027	278	31	,	,	PUNCT
easat-8027	278	32	vol	vol	NOUN
easat-8027	278	33	.	.	PROPN
easat-8027	278	34	12	12	NUM
easat-8027	278	35	,	,	PUNCT
easat-8027	278	36	no	no	INTJ
easat-8027	278	37	.	.	NOUN
easat-8027	278	38	1	1	NUM
easat-8027	278	39	,	,	PUNCT
easat-8027	278	40	pp	pp	ADJ
easat-8027	278	41	.	.	PUNCT
easat-8027	279	1	55–70	55–70	NUM
easat-8027	279	2	,	,	PUNCT
easat-8027	279	3	2022	2022	NUM
easat-8027	279	4	.	.	PUNCT
easat-8027	280	1	[	[	X
easat-8027	280	2	13	13	NUM
easat-8027	280	3	]	]	PUNCT
easat-8027	280	4	a.	a.	NOUN
easat-8027	280	5	tarute	tarute	PROPN
easat-8027	280	6	,	,	PUNCT
easat-8027	280	7	s.	s.	PROPN
easat-8027	280	8	nikou	nikou	PROPN
easat-8027	280	9	,	,	PUNCT
easat-8027	280	10	and	and	CCONJ
easat-8027	280	11	r.	r.	PROPN
easat-8027	280	12	gatautis	gatautis	PROPN
easat-8027	280	13	,	,	PUNCT
easat-8027	280	14	"	"	PUNCT
easat-8027	280	15	mobile	mobile	ADJ
easat-8027	280	16	application	application	NOUN
easat-8027	280	17	driven	drive	VERB
easat-8027	280	18	consumer	consumer	NOUN
easat-8027	280	19	engagement	engagement	NOUN
easat-8027	280	20	,	,	PUNCT
easat-8027	280	21	"	"	PUNCT
easat-8027	280	22	telematics	telematic	NOUN
easat-8027	280	23	and	and	CCONJ
easat-8027	280	24	informatics	informatic	NOUN
easat-8027	280	25	,	,	PUNCT
easat-8027	280	26	vol	vol	NOUN
easat-8027	280	27	.	.	PROPN
easat-8027	281	1	34	34	NUM
easat-8027	281	2	,	,	PUNCT
easat-8027	281	3	no	no	INTJ
easat-8027	281	4	.	.	NOUN
easat-8027	281	5	4	4	NUM
easat-8027	281	6	,	,	PUNCT
easat-8027	281	7	pp	pp	ADJ
easat-8027	281	8	.	.	PUNCT
easat-8027	282	1	145–156	145–156	NUM
easat-8027	282	2	,	,	PUNCT
easat-8027	282	3	2017	2017	NUM
easat-8027	282	4	.	.	PUNCT
easat-8027	283	1	https://doi.org/10.1016/j.tele.2017.01.006	https://doi.org/10.1016/j.tele.2017.01.006	PRON
easat-8027	283	2	[	[	X
easat-8027	283	3	14	14	NUM
easat-8027	283	4	]	]	PUNCT
easat-8027	283	5	k.	k.	PROPN
easat-8027	283	6	sutthiprapha	sutthiprapha	PROPN
easat-8027	283	7	,	,	PUNCT
easat-8027	283	8	t.	t.	PROPN
easat-8027	283	9	maneenetr	maneenetr	PROPN
easat-8027	283	10	,	,	PUNCT
easat-8027	283	11	and	and	CCONJ
easat-8027	283	12	k.	k.	PROPN
easat-8027	283	13	phusavat	phusavat	PROPN
easat-8027	283	14	,	,	PUNCT
easat-8027	283	15	"	"	PUNCT
easat-8027	283	16	device	device	NOUN
easat-8027	283	17	responsiveness	responsiveness	NOUN
easat-8027	283	18	and	and	CCONJ
easat-8027	283	19	customer	customer	NOUN
easat-8027	283	20	satisfaction	satisfaction	NOUN
easat-8027	283	21	in	in	ADP
easat-8027	283	22	mobile	mobile	ADJ
easat-8027	283	23	commerce	commerce	PROPN
easat-8027	283	24	:	:	PUNCT
easat-8027	283	25	a	a	DET
easat-8027	283	26	shopee	shopee	NOUN
easat-8027	283	27	case	case	NOUN
easat-8027	283	28	study	study	NOUN
easat-8027	283	29	,	,	PUNCT
easat-8027	283	30	"	"	PUNCT
easat-8027	283	31	journal	journal	NOUN
easat-8027	283	32	of	of	ADP
easat-8027	283	33	e	e	PROPN
easat-8027	283	34	-	-	PROPN
easat-8027	283	35	commerce	commerce	NOUN
easat-8027	283	36	research	research	NOUN
easat-8027	283	37	,	,	PUNCT
easat-8027	283	38	vol	vol	NOUN
easat-8027	283	39	.	.	PROPN
easat-8027	284	1	14	14	NUM
easat-8027	284	2	,	,	PUNCT
easat-8027	284	3	no	no	INTJ
easat-8027	284	4	.	.	NOUN
easat-8027	284	5	1	1	NUM
easat-8027	284	6	,	,	PUNCT
easat-8027	284	7	pp	pp	ADJ
easat-8027	284	8	.	.	PUNCT
easat-8027	285	1	15–28	15–28	NUM
easat-8027	285	2	,	,	PUNCT
easat-8027	285	3	2022	2022	NUM
easat-8027	285	4	.	.	PUNCT
easat-8027	286	1	[	[	X
easat-8027	286	2	15	15	NUM
easat-8027	286	3	]	]	X
easat-8027	286	4	v.	v.	ADP
easat-8027	286	5	a.	a.	PROPN
easat-8027	286	6	zeithaml	zeithaml	PROPN
easat-8027	286	7	,	,	PUNCT
easat-8027	286	8	l.	l.	PROPN
easat-8027	286	9	l.	l.	PROPN
easat-8027	286	10	berry	berry	PROPN
easat-8027	286	11	,	,	PUNCT
easat-8027	286	12	and	and	CCONJ
easat-8027	286	13	a.	a.	NOUN
easat-8027	286	14	parasuraman	parasuraman	NOUN
easat-8027	286	15	,	,	PUNCT
easat-8027	286	16	"	"	PUNCT
easat-8027	286	17	communication	communication	NOUN
easat-8027	286	18	and	and	CCONJ
easat-8027	286	19	control	control	NOUN
easat-8027	286	20	processes	process	NOUN
easat-8027	286	21	in	in	ADP
easat-8027	286	22	the	the	DET
easat-8027	286	23	delivery	delivery	NOUN
easat-8027	286	24	of	of	ADP
easat-8027	286	25	service	service	NOUN
easat-8027	286	26	quality	quality	NOUN
easat-8027	286	27	,	,	PUNCT
easat-8027	286	28	"	"	PUNCT
easat-8027	286	29	journal	journal	NOUN
easat-8027	286	30	of	of	ADP
easat-8027	286	31	marketing	marketing	NOUN
easat-8027	286	32	,	,	PUNCT
easat-8027	286	33	vol	vol	NOUN
easat-8027	286	34	.	.	PROPN
easat-8027	286	35	52	52	NUM
easat-8027	286	36	,	,	PUNCT
easat-8027	286	37	no	no	INTJ
easat-8027	286	38	.	.	NOUN
easat-8027	286	39	2	2	NUM
easat-8027	286	40	,	,	PUNCT
easat-8027	286	41	pp	pp	ADJ
easat-8027	286	42	.	.	PUNCT
easat-8027	287	1	35	35	NUM
easat-8027	287	2	-	-	SYM
easat-8027	287	3	48	48	NUM
easat-8027	287	4	,	,	PUNCT
easat-8027	287	5	1988	1988	NUM
easat-8027	287	6	.	.	PUNCT
easat-8027	288	1	https://doi.org/10.1177/002224298805200203	https://doi.org/10.1177/002224298805200203	PRON
easat-8027	289	1	[	[	X
easat-8027	289	2	16	16	NUM
easat-8027	289	3	]	]	X
easat-8027	289	4	n.	n.	NOUN
easat-8027	289	5	mahanon	mahanon	PROPN
easat-8027	289	6	,	,	PUNCT
easat-8027	289	7	k.	k.	PROPN
easat-8027	289	8	suwanno	suwanno	PROPN
easat-8027	289	9	,	,	PUNCT
easat-8027	289	10	and	and	CCONJ
easat-8027	289	11	m.	m.	NOUN
easat-8027	289	12	thongmak	thongmak	PROPN
easat-8027	289	13	,	,	PUNCT
easat-8027	289	14	"	"	PUNCT
easat-8027	289	15	the	the	DET
easat-8027	289	16	influence	influence	NOUN
easat-8027	289	17	of	of	ADP
easat-8027	289	18	product	product	NOUN
easat-8027	289	19	presentation	presentation	NOUN
easat-8027	289	20	on	on	ADP
easat-8027	289	21	online	online	ADJ
easat-8027	289	22	purchase	purchase	NOUN
easat-8027	289	23	decision	decision	NOUN
easat-8027	289	24	via	via	ADP
easat-8027	289	25	shopee	shopee	NOUN
easat-8027	289	26	,	,	PUNCT
easat-8027	289	27	"	"	PUNCT
easat-8027	289	28	thai	thai	PROPN
easat-8027	289	29	journal	journal	NOUN
easat-8027	289	30	of	of	ADP
easat-8027	289	31	marketing	marketing	NOUN
easat-8027	289	32	,	,	PUNCT
easat-8027	289	33	vol	vol	NOUN
easat-8027	289	34	.	.	PROPN
easat-8027	289	35	28	28	NUM
easat-8027	289	36	,	,	PUNCT
easat-8027	289	37	no	no	INTJ
easat-8027	289	38	.	.	NOUN
easat-8027	289	39	3	3	NUM
easat-8027	289	40	,	,	PUNCT
easat-8027	289	41	pp	pp	ADJ
easat-8027	289	42	.	.	PUNCT
easat-8027	290	1	87–102	87–102	NUM
easat-8027	290	2	,	,	PUNCT
easat-8027	290	3	2021	2021	NUM
easat-8027	290	4	.	.	PUNCT
easat-8027	291	1	[	[	X
easat-8027	291	2	17	17	NUM
easat-8027	291	3	]	]	X
easat-8027	291	4	w.	w.	PROPN
easat-8027	291	5	b.	b.	PROPN
easat-8027	291	6	dodds	dodds	PROPN
easat-8027	291	7	,	,	PUNCT
easat-8027	291	8	k.	k.	PROPN
easat-8027	291	9	b.	b.	PROPN
easat-8027	291	10	monroe	monroe	PROPN
easat-8027	291	11	,	,	PUNCT
easat-8027	291	12	and	and	CCONJ
easat-8027	291	13	d.	d.	PROPN
easat-8027	291	14	grewal	grewal	PROPN
easat-8027	291	15	,	,	PUNCT
easat-8027	291	16	"	"	PUNCT
easat-8027	291	17	effects	effect	NOUN
easat-8027	291	18	of	of	ADP
easat-8027	291	19	price	price	NOUN
easat-8027	291	20	,	,	PUNCT
easat-8027	291	21	brand	brand	NOUN
easat-8027	291	22	,	,	PUNCT
easat-8027	291	23	and	and	CCONJ
easat-8027	291	24	store	store	VERB
easat-8027	291	25	information	information	NOUN
easat-8027	291	26	on	on	ADP
easat-8027	291	27	buyers	buyer	NOUN
easat-8027	291	28	’	'	PUNCT
easat-8027	291	29	product	product	NOUN
easat-8027	291	30	evaluations	evaluation	NOUN
easat-8027	291	31	,	,	PUNCT
easat-8027	291	32	"	"	PUNCT
easat-8027	291	33	journal	journal	NOUN
easat-8027	291	34	of	of	ADP
easat-8027	291	35	marketing	marketing	NOUN
easat-8027	291	36	research	research	NOUN
easat-8027	291	37	,	,	PUNCT
easat-8027	291	38	vol	vol	NOUN
easat-8027	291	39	.	.	PROPN
easat-8027	291	40	28	28	NUM
easat-8027	291	41	,	,	PUNCT
easat-8027	291	42	no	no	INTJ
easat-8027	291	43	.	.	NOUN
easat-8027	291	44	3	3	NUM
easat-8027	291	45	,	,	PUNCT
easat-8027	291	46	pp	pp	ADJ
easat-8027	291	47	.	.	PUNCT
easat-8027	292	1	307	307	NUM
easat-8027	292	2	-	-	SYM
easat-8027	292	3	319	319	NUM
easat-8027	292	4	,	,	PUNCT
easat-8027	292	5	1991	1991	NUM
easat-8027	292	6	.	.	PUNCT
easat-8027	293	1	https://doi.org/10.2307/3172866	https://doi.org/10.2307/3172866	X
easat-8027	294	1	[	[	X
easat-8027	294	2	18	18	NUM
easat-8027	294	3	]	]	PUNCT
easat-8027	294	4	p.	p.	NOUN
easat-8027	294	5	kotler	kotler	PROPN
easat-8027	294	6	and	and	CCONJ
easat-8027	294	7	g.	g.	PROPN
easat-8027	294	8	armstrong	armstrong	PROPN
easat-8027	294	9	,	,	PUNCT
easat-8027	294	10	principles	principle	NOUN
easat-8027	294	11	of	of	ADP
easat-8027	294	12	marketing	marketing	NOUN
easat-8027	294	13	,	,	PUNCT
easat-8027	294	14	17th	17th	ADJ
easat-8027	294	15	ed	ed	NOUN
easat-8027	295	1	.	.	PUNCT
easat-8027	295	2	boston	boston	PROPN
easat-8027	295	3	,	,	PUNCT
easat-8027	295	4	ma	ma	PROPN
easat-8027	295	5	:	:	PUNCT
easat-8027	295	6	pearson	pearson	PROPN
easat-8027	295	7	education	education	PROPN
easat-8027	295	8	,	,	PUNCT
easat-8027	295	9	2018	2018	NUM
easat-8027	295	10	.	.	PUNCT
easat-8027	296	1	[	[	X
easat-8027	296	2	19	19	NUM
easat-8027	296	3	]	]	PUNCT
easat-8027	296	4	t.	t.	PROPN
easat-8027	296	5	cheng	cheng	PROPN
easat-8027	296	6	,	,	PUNCT
easat-8027	296	7	l.	l.	PROPN
easat-8027	296	8	lai	lai	PROPN
easat-8027	296	9	,	,	PUNCT
easat-8027	296	10	and	and	CCONJ
easat-8027	296	11	a.	a.	PROPN
easat-8027	296	12	yeung	yeung	PROPN
easat-8027	296	13	,	,	PUNCT
easat-8027	296	14	the	the	DET
easat-8027	296	15	driving	drive	VERB
easat-8027	296	16	forces	force	NOUN
easat-8027	296	17	of	of	ADP
easat-8027	296	18	customer	customer	NOUN
easat-8027	296	19	loyalty	loyalty	NOUN
easat-8027	296	20	:	:	PUNCT
easat-8027	296	21	a	a	DET
easat-8027	296	22	study	study	NOUN
easat-8027	296	23	of	of	ADP
easat-8027	296	24	internet	internet	NOUN
easat-8027	296	25	service	service	NOUN
easat-8027	296	26	providers	provider	NOUN
easat-8027	296	27	in	in	ADP
easat-8027	296	28	hong	hong	PROPN
easat-8027	296	29	kong	kong	PROPN
easat-8027	296	30	.	.	PUNCT
easat-8027	297	1	in	in	ADP
easat-8027	297	2	transforming	transform	VERB
easat-8027	297	3	e	e	NOUN
easat-8027	297	4	-	-	NOUN
easat-8027	297	5	business	business	NOUN
easat-8027	297	6	practices	practice	NOUN
easat-8027	297	7	and	and	CCONJ
easat-8027	297	8	applications	application	NOUN
easat-8027	297	9	:	:	PUNCT
easat-8027	297	10	emerging	emerge	VERB
easat-8027	297	11	technologies	technology	NOUN
easat-8027	297	12	and	and	CCONJ
easat-8027	297	13	concepts	concept	NOUN
easat-8027	297	14	.	.	PUNCT
easat-8027	298	1	hershey	hershey	PROPN
easat-8027	298	2	,	,	PUNCT
easat-8027	298	3	pa	pa	PROPN
easat-8027	298	4	:	:	PUNCT
easat-8027	298	5	igi	igi	PROPN
easat-8027	298	6	global	global	PROPN
easat-8027	298	7	,	,	PUNCT
easat-8027	298	8	2010	2010	NUM
easat-8027	298	9	.	.	PUNCT
easat-8027	299	1	[	[	X
easat-8027	299	2	20	20	NUM
easat-8027	299	3	]	]	PUNCT
easat-8027	299	4	t.	t.	NOUN
easat-8027	299	5	onkaew	onkaew	PROPN
easat-8027	299	6	,	,	PUNCT
easat-8027	299	7	"	"	PUNCT
easat-8027	299	8	customer	customer	NOUN
easat-8027	299	9	satisfaction	satisfaction	NOUN
easat-8027	299	10	on	on	ADP
easat-8027	299	11	price	price	NOUN
easat-8027	299	12	transparency	transparency	NOUN
easat-8027	299	13	and	and	CCONJ
easat-8027	299	14	shipping	shipping	NOUN
easat-8027	299	15	cost	cost	NOUN
easat-8027	299	16	disclosure	disclosure	NOUN
easat-8027	299	17	in	in	ADP
easat-8027	299	18	shopee	shopee	NOUN
easat-8027	299	19	platform	platform	NOUN
easat-8027	299	20	,	,	PUNCT
easat-8027	299	21	"	"	PUNCT
easat-8027	299	22	journal	journal	NOUN
easat-8027	299	23	of	of	ADP
easat-8027	299	24	business	business	NOUN
easat-8027	299	25	and	and	CCONJ
easat-8027	299	26	retail	retail	ADJ
easat-8027	299	27	management	management	NOUN
easat-8027	299	28	research	research	NOUN
easat-8027	299	29	,	,	PUNCT
easat-8027	299	30	vol	vol	NOUN
easat-8027	299	31	.	.	PROPN
easat-8027	300	1	16	16	NUM
easat-8027	300	2	,	,	PUNCT
easat-8027	300	3	no	no	INTJ
easat-8027	300	4	.	.	NOUN
easat-8027	300	5	4	4	NUM
easat-8027	300	6	,	,	PUNCT
easat-8027	300	7	pp	pp	ADJ
easat-8027	300	8	.	.	PUNCT
easat-8027	301	1	44–60	44–60	NOUN
easat-8027	301	2	,	,	PUNCT
easat-8027	301	3	2022	2022	NUM
easat-8027	301	4	.	.	PUNCT
easat-8027	302	1	[	[	X
easat-8027	302	2	21	21	NUM
easat-8027	302	3	]	]	PUNCT
easat-8027	302	4	t.	t.	PROPN
easat-8027	302	5	zhou	zhou	PROPN
easat-8027	302	6	,	,	PUNCT
easat-8027	302	7	y.	y.	PROPN
easat-8027	302	8	lu	lu	PROPN
easat-8027	302	9	,	,	PUNCT
easat-8027	302	10	and	and	CCONJ
easat-8027	302	11	b.	b.	PROPN
easat-8027	302	12	wang	wang	PROPN
easat-8027	302	13	,	,	PUNCT
easat-8027	302	14	"	"	PUNCT
easat-8027	302	15	the	the	DET
easat-8027	302	16	relative	relative	ADJ
easat-8027	302	17	importance	importance	NOUN
easat-8027	302	18	of	of	ADP
easat-8027	302	19	website	website	NOUN
easat-8027	302	20	design	design	NOUN
easat-8027	302	21	quality	quality	NOUN
easat-8027	302	22	and	and	CCONJ
easat-8027	302	23	service	service	NOUN
easat-8027	302	24	quality	quality	NOUN
easat-8027	302	25	in	in	ADP
easat-8027	302	26	e	e	NOUN
easat-8027	302	27	-	-	NOUN
easat-8027	302	28	commerce	commerce	NOUN
easat-8027	302	29	,	,	PUNCT
easat-8027	302	30	"	"	PUNCT
easat-8027	302	31	information	information	NOUN
easat-8027	302	32	&	&	CCONJ
easat-8027	302	33	management	management	NOUN
easat-8027	302	34	,	,	PUNCT
easat-8027	302	35	vol	vol	NOUN
easat-8027	302	36	.	.	PROPN
easat-8027	302	37	565	565	NUM
easat-8027	302	38	,	,	PUNCT
easat-8027	302	39	no	no	INTJ
easat-8027	302	40	.	.	NOUN
easat-8027	302	41	5	5	NUM
easat-8027	302	42	,	,	PUNCT
easat-8027	302	43	pp	pp	ADJ
easat-8027	302	44	.	.	PUNCT
easat-8027	303	1	717–731	717–731	NUM
easat-8027	303	2	,	,	PUNCT
easat-8027	303	3	2019	2019	NUM
easat-8027	303	4	.	.	PUNCT
easat-8027	304	1	https://doi.org/10.1016/j.im.2018.11.001	https://doi.org/10.1016/j.im.2018.11.001	X
easat-8027	305	1	[	[	X
easat-8027	305	2	22	22	NUM
easat-8027	305	3	]	]	X
easat-8027	305	4	s.	s.	PROPN
easat-8027	305	5	bamrungsin	bamrungsin	PROPN
easat-8027	305	6	,	,	PUNCT
easat-8027	305	7	"	"	PUNCT
easat-8027	305	8	e	e	NOUN
easat-8027	305	9	-	-	NOUN
easat-8027	305	10	commerce	commerce	NOUN
easat-8027	305	11	logistics	logistic	NOUN
easat-8027	305	12	satisfaction	satisfaction	NOUN
easat-8027	305	13	:	:	PUNCT
easat-8027	305	14	a	a	DET
easat-8027	305	15	study	study	NOUN
easat-8027	305	16	of	of	ADP
easat-8027	305	17	thai	thai	PROPN
easat-8027	305	18	shopee	shopee	NOUN
easat-8027	305	19	users	user	NOUN
easat-8027	305	20	,	,	PUNCT
easat-8027	305	21	"	"	PUNCT
easat-8027	305	22	journal	journal	NOUN
easat-8027	305	23	of	of	ADP
easat-8027	305	24	business	business	PROPN
easat-8027	305	25	administration	administration	PROPN
easat-8027	305	26	,	,	PUNCT
easat-8027	305	27	vol	vol	NOUN
easat-8027	305	28	.	.	PROPN
easat-8027	305	29	44	44	NUM
easat-8027	305	30	,	,	PUNCT
easat-8027	305	31	no	no	INTJ
easat-8027	305	32	.	.	NOUN
easat-8027	305	33	2	2	NUM
easat-8027	305	34	,	,	PUNCT
easat-8027	305	35	pp	pp	ADJ
easat-8027	305	36	.	.	PUNCT
easat-8027	306	1	99–118	99–118	NUM
easat-8027	306	2	,	,	PUNCT
easat-8027	306	3	2021	2021	NUM
easat-8027	306	4	.	.	PUNCT
easat-8027	307	1	[	[	X
easat-8027	307	2	23	23	NUM
easat-8027	307	3	]	]	X
easat-8027	307	4	y.	y.	PROPN
easat-8027	307	5	m.	m.	PROPN
easat-8027	307	6	lim	lim	PROPN
easat-8027	307	7	,	,	PUNCT
easat-8027	307	8	a.	a.	NOUN
easat-8027	307	9	osman	osman	PROPN
easat-8027	307	10	,	,	PUNCT
easat-8027	307	11	s.	s.	PROPN
easat-8027	307	12	n.	n.	PROPN
easat-8027	307	13	salahuddin	salahuddin	PROPN
easat-8027	307	14	,	,	PUNCT
easat-8027	307	15	a.	a.	PROPN
easat-8027	307	16	r.	r.	PROPN
easat-8027	307	17	romle	romle	PROPN
easat-8027	307	18	,	,	PUNCT
easat-8027	307	19	and	and	CCONJ
easat-8027	307	20	s.	s.	PROPN
easat-8027	307	21	abdullah	abdullah	PROPN
easat-8027	307	22	,	,	PUNCT
easat-8027	307	23	"	"	PUNCT
easat-8027	307	24	e	e	NOUN
easat-8027	307	25	-	-	NOUN
easat-8027	307	26	commerce	commerce	NOUN
easat-8027	307	27	service	service	NOUN
easat-8027	307	28	quality	quality	NOUN
easat-8027	307	29	and	and	CCONJ
easat-8027	307	30	customer	customer	NOUN
easat-8027	307	31	satisfaction	satisfaction	NOUN
easat-8027	307	32	,	,	PUNCT
easat-8027	307	33	"	"	PUNCT
easat-8027	307	34	international	international	ADJ
easat-8027	307	35	journal	journal	NOUN
easat-8027	307	36	of	of	ADP
easat-8027	307	37	academic	academic	ADJ
easat-8027	307	38	research	research	NOUN
easat-8027	307	39	in	in	ADP
easat-8027	307	40	business	business	NOUN
easat-8027	307	41	and	and	CCONJ
easat-8027	307	42	social	social	ADJ
easat-8027	307	43	sciences	science	NOUN
easat-8027	307	44	,	,	PUNCT
easat-8027	307	45	vol	vol	NOUN
easat-8027	307	46	.	.	PROPN
easat-8027	307	47	11	11	NUM
easat-8027	307	48	,	,	PUNCT
easat-8027	307	49	no	no	INTJ
easat-8027	307	50	.	.	NOUN
easat-8027	307	51	1	1	NUM
easat-8027	307	52	,	,	PUNCT
easat-8027	307	53	pp	pp	ADJ
easat-8027	307	54	.	.	PUNCT
easat-8027	308	1	133–145	133–145	NUM
easat-8027	308	2	,	,	PUNCT
easat-8027	308	3	2021	2021	NUM
easat-8027	308	4	.	.	PUNCT
easat-8027	309	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8027	309	2	https://doi.org/10.2307/249008	https://doi.org/10.2307/249008	NOUN
easat-8027	310	1	https://doi.org/10.1287/mnsc.35.8.982	https://doi.org/10.1287/mnsc.35.8.982	PROPN
easat-8027	310	2	https://doi.org/10.1016/s0969-6989(03)00010-9	https://doi.org/10.1016/s0969-6989(03)00010-9	ADP
easat-8027	310	3	https://doi.org/10.1108/intr-05-2014-0146	https://doi.org/10.1108/intr-05-2014-0146	DET
easat-8027	310	4	https://doi.org/10.1016/j.jretconser.2020.102313	https://doi.org/10.1016/j.jretconser.2020.102313	PROPN
easat-8027	310	5	https://doi.org/10.1016/j.tele.2017.01.006	https://doi.org/10.1016/j.tele.2017.01.006	PROPN
easat-8027	310	6	https://doi.org/10.1177/002224298805200203	https://doi.org/10.1177/002224298805200203	NUM
easat-8027	310	7	https://doi.org/10.2307/3172866	https://doi.org/10.2307/3172866	NOUN
easat-8027	310	8	https://doi.org/10.1016/j.im.2018.11.001	https://doi.org/10.1016/j.im.2018.11.001	PROPN
easat-8027	310	9	1050	1050	NUM
easat-8027	310	10	edelweiss	edelweiss	PROPN
easat-8027	310	11	applied	apply	VERB
easat-8027	310	12	science	science	NOUN
easat-8027	310	13	and	and	CCONJ
easat-8027	310	14	technology	technology	NOUN
easat-8027	310	15	issn	issn	PROPN
easat-8027	310	16	:	:	PUNCT
easat-8027	310	17	2576	2576	NUM
easat-8027	310	18	-	-	SYM
easat-8027	310	19	8484	8484	NUM
easat-8027	310	20	vol	vol	NOUN
easat-8027	310	21	.	.	PROPN
easat-8027	311	1	9	9	NUM
easat-8027	311	2	,	,	PUNCT
easat-8027	311	3	no	no	INTJ
easat-8027	311	4	.	.	NOUN
easat-8027	311	5	6	6	NUM
easat-8027	311	6	:	:	SYM
easat-8027	311	7	1039	1039	NUM
easat-8027	311	8	-	-	SYM
easat-8027	311	9	1050	1050	NUM
easat-8027	311	10	,	,	PUNCT
easat-8027	311	11	2025	2025	NUM
easat-8027	311	12	doi	doi	NOUN
easat-8027	311	13	:	:	PUNCT
easat-8027	311	14	10.55214/25768484.v9i6.8027	10.55214/25768484.v9i6.8027	PROPN
easat-8027	311	15	©	©	PROPN
easat-8027	311	16	2025	2025	NUM
easat-8027	311	17	by	by	ADP
easat-8027	311	18	the	the	DET
easat-8027	311	19	authors	author	NOUN
easat-8027	311	20	;	;	PUNCT
easat-8027	311	21	licensee	licensee	PROPN
easat-8027	311	22	learning	learning	NOUN
easat-8027	311	23	gate	gate	NOUN
easat-8027	312	1	[	[	X
easat-8027	312	2	24	24	NUM
easat-8027	312	3	]	]	PUNCT
easat-8027	312	4	b.	b.	PROPN
easat-8027	312	5	bai	bai	PROPN
easat-8027	312	6	,	,	PUNCT
easat-8027	312	7	r.	r.	PROPN
easat-8027	312	8	law	law	PROPN
easat-8027	312	9	,	,	PUNCT
easat-8027	312	10	and	and	CCONJ
easat-8027	312	11	i.	i.	PROPN
easat-8027	312	12	wen	wen	PROPN
easat-8027	312	13	,	,	PUNCT
easat-8027	312	14	"	"	PUNCT
easat-8027	312	15	the	the	DET
easat-8027	312	16	impact	impact	NOUN
easat-8027	312	17	of	of	ADP
easat-8027	312	18	website	website	NOUN
easat-8027	312	19	quality	quality	NOUN
easat-8027	312	20	on	on	ADP
easat-8027	312	21	customer	customer	NOUN
easat-8027	312	22	satisfaction	satisfaction	NOUN
easat-8027	312	23	and	and	CCONJ
easat-8027	312	24	purchase	purchase	NOUN
easat-8027	312	25	intentions	intention	NOUN
easat-8027	312	26	:	:	PUNCT
easat-8027	312	27	evidence	evidence	NOUN
easat-8027	312	28	from	from	ADP
easat-8027	312	29	chinese	chinese	ADJ
easat-8027	312	30	online	online	ADJ
easat-8027	312	31	visitors	visitor	NOUN
easat-8027	312	32	,	,	PUNCT
easat-8027	312	33	"	"	PUNCT
easat-8027	312	34	international	international	ADJ
easat-8027	312	35	journal	journal	NOUN
easat-8027	312	36	of	of	ADP
easat-8027	312	37	hospitality	hospitality	PROPN
easat-8027	312	38	management	management	NOUN
easat-8027	312	39	,	,	PUNCT
easat-8027	312	40	vol	vol	NOUN
easat-8027	312	41	.	.	PROPN
easat-8027	312	42	27	27	NUM
easat-8027	312	43	,	,	PUNCT
easat-8027	312	44	no	no	INTJ
easat-8027	312	45	.	.	NOUN
easat-8027	312	46	3	3	NUM
easat-8027	312	47	,	,	PUNCT
easat-8027	312	48	pp	pp	ADJ
easat-8027	312	49	.	.	PUNCT
easat-8027	313	1	391	391	NUM
easat-8027	313	2	-	-	SYM
easat-8027	313	3	402	402	NUM
easat-8027	313	4	,	,	PUNCT
easat-8027	313	5	2008	2008	NUM
easat-8027	313	6	.	.	PUNCT
easat-8027	314	1	https://doi.org/10.1016/j.ijhm.2007.10.008	https://doi.org/10.1016/j.ijhm.2007.10.008	PROPN
easat-8027	315	1	[	[	X
easat-8027	315	2	25	25	NUM
easat-8027	315	3	]	]	PUNCT
easat-8027	315	4	a.	a.	NOUN
easat-8027	315	5	hongsaladarom	hongsaladarom	NOUN
easat-8027	315	6	,	,	PUNCT
easat-8027	315	7	"	"	PUNCT
easat-8027	315	8	factors	factor	NOUN
easat-8027	315	9	affecting	affect	VERB
easat-8027	315	10	customer	customer	NOUN
easat-8027	315	11	satisfaction	satisfaction	NOUN
easat-8027	315	12	in	in	ADP
easat-8027	315	13	using	use	VERB
easat-8027	315	14	shopee	shopee	NOUN
easat-8027	315	15	in	in	ADP
easat-8027	315	16	thailand	thailand	PROPN
easat-8027	315	17	,	,	PUNCT
easat-8027	315	18	"	"	PUNCT
easat-8027	315	19	journal	journal	NOUN
easat-8027	315	20	of	of	ADP
easat-8027	315	21	business	business	NOUN
easat-8027	315	22	studies	study	NOUN
easat-8027	315	23	,	,	PUNCT
easat-8027	315	24	vol	vol	NOUN
easat-8027	315	25	.	.	PROPN
easat-8027	315	26	12	12	NUM
easat-8027	315	27	,	,	PUNCT
easat-8027	315	28	no	no	INTJ
easat-8027	315	29	.	.	NOUN
easat-8027	315	30	1	1	NUM
easat-8027	315	31	,	,	PUNCT
easat-8027	315	32	pp	pp	ADJ
easat-8027	315	33	.	.	PUNCT
easat-8027	315	34	23–35	23–35	NUM
easat-8027	315	35	,	,	PUNCT
easat-8027	315	36	2020	2020	NUM
easat-8027	315	37	.	.	PUNCT
easat-8027	316	1	[	[	X
easat-8027	316	2	26	26	NUM
easat-8027	316	3	]	]	PUNCT
easat-8027	316	4	m.	m.	NOUN
easat-8027	316	5	salehi	salehi	PROPN
easat-8027	316	6	,	,	PUNCT
easat-8027	316	7	a.	a.	NOUN
easat-8027	316	8	fazlzadeh	fazlzadeh	PROPN
easat-8027	316	9	,	,	PUNCT
easat-8027	316	10	and	and	CCONJ
easat-8027	316	11	m.	m.	NOUN
easat-8027	316	12	taghizadeh	taghizadeh	PROPN
easat-8027	316	13	,	,	PUNCT
easat-8027	316	14	"	"	PUNCT
easat-8027	316	15	the	the	DET
easat-8027	316	16	effect	effect	NOUN
easat-8027	316	17	of	of	ADP
easat-8027	316	18	promotion	promotion	NOUN
easat-8027	316	19	on	on	ADP
easat-8027	316	20	customer	customer	NOUN
easat-8027	316	21	satisfaction	satisfaction	NOUN
easat-8027	316	22	in	in	ADP
easat-8027	316	23	e	e	NOUN
easat-8027	316	24	-	-	NOUN
easat-8027	316	25	retailing	retailing	ADJ
easat-8027	316	26	,	,	PUNCT
easat-8027	316	27	"	"	PUNCT
easat-8027	316	28	international	international	ADJ
easat-8027	316	29	journal	journal	NOUN
easat-8027	316	30	of	of	ADP
easat-8027	316	31	marketing	marketing	NOUN
easat-8027	316	32	studies	study	NOUN
easat-8027	316	33	,	,	PUNCT
easat-8027	316	34	vol	vol	NOUN
easat-8027	316	35	.	.	PROPN
easat-8027	316	36	12	12	NUM
easat-8027	316	37	,	,	PUNCT
easat-8027	316	38	no	no	INTJ
easat-8027	316	39	.	.	NOUN
easat-8027	316	40	4	4	NUM
easat-8027	316	41	,	,	PUNCT
easat-8027	316	42	pp	pp	ADJ
easat-8027	316	43	.	.	PUNCT
easat-8027	317	1	80–92	80–92	NOUN
easat-8027	317	2	,	,	PUNCT
easat-8027	317	3	2020	2020	NUM
easat-8027	317	4	.	.	PUNCT
easat-8027	318	1	[	[	X
easat-8027	318	2	27	27	NUM
easat-8027	318	3	]	]	PUNCT
easat-8027	318	4	a.	a.	NOUN
easat-8027	318	5	parasuraman	parasuraman	NOUN
easat-8027	318	6	,	,	PUNCT
easat-8027	318	7	v.	v.	ADP
easat-8027	318	8	a.	a.	NOUN
easat-8027	318	9	zeithaml	zeithaml	PROPN
easat-8027	318	10	,	,	PUNCT
easat-8027	318	11	and	and	CCONJ
easat-8027	318	12	l.	l.	PROPN
easat-8027	318	13	l.	l.	PROPN
easat-8027	318	14	berry	berry	PROPN
easat-8027	318	15	,	,	PUNCT
easat-8027	318	16	"	"	PUNCT
easat-8027	318	17	servqual	servqual	ADJ
easat-8027	318	18	:	:	PUNCT
easat-8027	318	19	a	a	DET
easat-8027	318	20	multiple	multiple	ADJ
easat-8027	318	21	-	-	PUNCT
easat-8027	318	22	item	item	NOUN
easat-8027	318	23	scale	scale	NOUN
easat-8027	318	24	for	for	ADP
easat-8027	318	25	measuring	measure	VERB
easat-8027	318	26	consumer	consumer	NOUN
easat-8027	318	27	perc	perc	NOUN
easat-8027	318	28	,	,	PUNCT
easat-8027	318	29	"	"	PUNCT
easat-8027	318	30	journal	journal	NOUN
easat-8027	318	31	of	of	ADP
easat-8027	318	32	retailing	retailing	NOUN
easat-8027	318	33	,	,	PUNCT
easat-8027	318	34	vol	vol	NOUN
easat-8027	318	35	.	.	PROPN
easat-8027	318	36	64	64	NUM
easat-8027	318	37	,	,	PUNCT
easat-8027	318	38	no	no	INTJ
easat-8027	318	39	.	.	NOUN
easat-8027	318	40	1	1	NUM
easat-8027	318	41	,	,	PUNCT
easat-8027	318	42	pp	pp	ADJ
easat-8027	318	43	.	.	PUNCT
easat-8027	319	1	12	12	NUM
easat-8027	319	2	-	-	SYM
easat-8027	319	3	40	40	NUM
easat-8027	319	4	,	,	PUNCT
easat-8027	319	5	1988	1988	NUM
easat-8027	319	6	.	.	PUNCT
easat-8027	320	1	[	[	X
easat-8027	320	2	28	28	NUM
easat-8027	320	3	]	]	X
easat-8027	320	4	m.	m.	NOUN
easat-8027	320	5	a.	a.	PROPN
easat-8027	320	6	saleem	saleem	PROPN
easat-8027	320	7	,	,	PUNCT
easat-8027	320	8	s.	s.	PROPN
easat-8027	320	9	a.	a.	PROPN
easat-8027	320	10	zahra	zahra	PROPN
easat-8027	320	11	,	,	PUNCT
easat-8027	320	12	s.	s.	PROPN
easat-8027	320	13	ahmed	ahmed	PROPN
easat-8027	320	14	,	,	PUNCT
easat-8027	320	15	and	and	CCONJ
easat-8027	320	16	k.	k.	PROPN
easat-8027	320	17	ishfaq	ishfaq	NOUN
easat-8027	320	18	,	,	PUNCT
easat-8027	320	19	"	"	PUNCT
easat-8027	320	20	impact	impact	NOUN
easat-8027	320	21	of	of	ADP
easat-8027	320	22	customer	customer	NOUN
easat-8027	320	23	service	service	NOUN
easat-8027	320	24	on	on	ADP
easat-8027	320	25	customer	customer	NOUN
easat-8027	320	26	satisfaction	satisfaction	NOUN
easat-8027	320	27	in	in	ADP
easat-8027	320	28	online	online	ADJ
easat-8027	320	29	shopping	shopping	NOUN
easat-8027	320	30	,	,	PUNCT
easat-8027	320	31	"	"	PUNCT
easat-8027	320	32	international	international	ADJ
easat-8027	320	33	journal	journal	NOUN
easat-8027	320	34	of	of	ADP
easat-8027	320	35	business	business	NOUN
easat-8027	320	36	and	and	CCONJ
easat-8027	320	37	social	social	ADJ
easat-8027	320	38	science	science	NOUN
easat-8027	320	39	,	,	PUNCT
easat-8027	320	40	vol	vol	NOUN
easat-8027	320	41	.	.	PROPN
easat-8027	320	42	10	10	NUM
easat-8027	320	43	,	,	PUNCT
easat-8027	320	44	no	no	INTJ
easat-8027	320	45	.	.	NOUN
easat-8027	320	46	2	2	NUM
easat-8027	320	47	,	,	PUNCT
easat-8027	320	48	pp	pp	ADJ
easat-8027	320	49	.	.	PUNCT
easat-8027	321	1	42–54	42–54	NUM
easat-8027	321	2	,	,	PUNCT
easat-8027	321	3	2019	2019	NUM
easat-8027	321	4	.	.	PUNCT
easat-8027	322	1	[	[	X
easat-8027	322	2	29	29	NUM
easat-8027	322	3	]	]	PUNCT
easat-8027	322	4	t.	t.	PROPN
easat-8027	322	5	sangpetch	sangpetch	PROPN
easat-8027	322	6	,	,	PUNCT
easat-8027	322	7	"	"	PUNCT
easat-8027	322	8	the	the	DET
easat-8027	322	9	impact	impact	NOUN
easat-8027	322	10	of	of	ADP
easat-8027	322	11	seller	seller	NOUN
easat-8027	322	12	service	service	NOUN
easat-8027	322	13	quality	quality	NOUN
easat-8027	322	14	on	on	ADP
easat-8027	322	15	customer	customer	NOUN
easat-8027	322	16	trust	trust	NOUN
easat-8027	322	17	and	and	CCONJ
easat-8027	322	18	satisfaction	satisfaction	NOUN
easat-8027	322	19	in	in	ADP
easat-8027	322	20	shopee	shopee	PROPN
easat-8027	322	21	thailand	thailand	PROPN
easat-8027	322	22	,	,	PUNCT
easat-8027	322	23	"	"	PUNCT
easat-8027	322	24	ecommerce	ecommerce	NOUN
easat-8027	322	25	and	and	CCONJ
easat-8027	322	26	consumer	consumer	NOUN
easat-8027	322	27	behavior	behavior	NOUN
easat-8027	322	28	journal	journal	NOUN
easat-8027	322	29	,	,	PUNCT
easat-8027	322	30	vol	vol	NOUN
easat-8027	322	31	.	.	PROPN
easat-8027	322	32	5	5	NUM
easat-8027	322	33	,	,	PUNCT
easat-8027	322	34	no	no	INTJ
easat-8027	322	35	.	.	NOUN
easat-8027	322	36	2	2	NUM
easat-8027	322	37	,	,	PUNCT
easat-8027	322	38	pp	pp	ADJ
easat-8027	322	39	.	.	PUNCT
easat-8027	323	1	101–115	101–115	NUM
easat-8027	323	2	,	,	PUNCT
easat-8027	323	3	2022	2022	NUM
easat-8027	323	4	.	.	PUNCT
easat-8027	324	1	[	[	X
easat-8027	324	2	30	30	NUM
easat-8027	324	3	]	]	PUNCT
easat-8027	324	4	z.	z.	PROPN
easat-8027	324	5	chen	chen	PROPN
easat-8027	324	6	and	and	CCONJ
easat-8027	324	7	a.	a.	PROPN
easat-8027	324	8	j.	j.	PROPN
easat-8027	324	9	dubinsky	dubinsky	PROPN
easat-8027	324	10	,	,	PUNCT
easat-8027	324	11	"	"	PUNCT
easat-8027	324	12	a	a	DET
easat-8027	324	13	conceptual	conceptual	ADJ
easat-8027	324	14	model	model	NOUN
easat-8027	324	15	of	of	ADP
easat-8027	324	16	perceived	perceive	VERB
easat-8027	324	17	customer	customer	NOUN
easat-8027	324	18	value	value	NOUN
easat-8027	324	19	in	in	ADP
easat-8027	324	20	e‐commerce	e‐commerce	NOUN
easat-8027	324	21	:	:	PUNCT
easat-8027	324	22	a	a	DET
easat-8027	324	23	preliminary	preliminary	ADJ
easat-8027	324	24	investigation	investigation	NOUN
easat-8027	324	25	,	,	PUNCT
easat-8027	324	26	"	"	PUNCT
easat-8027	324	27	psychology	psychology	NOUN
easat-8027	324	28	&	&	CCONJ
easat-8027	324	29	marketing	marketing	NOUN
easat-8027	324	30	,	,	PUNCT
easat-8027	324	31	vol	vol	NOUN
easat-8027	324	32	.	.	PROPN
easat-8027	324	33	20	20	NUM
easat-8027	324	34	,	,	PUNCT
easat-8027	324	35	no	no	INTJ
easat-8027	324	36	.	.	NOUN
easat-8027	324	37	4	4	NUM
easat-8027	324	38	,	,	PUNCT
easat-8027	324	39	pp	pp	ADJ
easat-8027	324	40	.	.	PUNCT
easat-8027	325	1	323–347	323–347	NUM
easat-8027	325	2	,	,	PUNCT
easat-8027	325	3	2003	2003	NUM
easat-8027	325	4	.	.	PUNCT
easat-8027	326	1	https://doi.org/10.1002/mar.10076	https://doi.org/10.1002/mar.10076	PROPN
easat-8027	326	2	https://doi.org/10.1016/j.ijhm.2007.10.008	https://doi.org/10.1016/j.ijhm.2007.10.008	PROPN
easat-8027	326	3	https://doi.org/10.1002/mar.10076	https://doi.org/10.1002/mar.10076	PROPN