id	sid	tid	token	lemma	pos
easat-8175	1	1	edelweiss	edelweiss	PROPN
easat-8175	1	2	applied	apply	VERB
easat-8175	1	3	science	science	NOUN
easat-8175	1	4	and	and	CCONJ
easat-8175	1	5	technology	technology	NOUN
easat-8175	1	6	issn	issn	PROPN
easat-8175	1	7	:	:	PUNCT
easat-8175	1	8	2576	2576	NUM
easat-8175	1	9	-	-	SYM
easat-8175	1	10	8484	8484	NUM
easat-8175	1	11	vol	vol	NOUN
easat-8175	1	12	.	.	PROPN
easat-8175	2	1	9	9	NUM
easat-8175	2	2	,	,	PUNCT
easat-8175	2	3	no	no	INTJ
easat-8175	2	4	.	.	NOUN
easat-8175	2	5	6	6	NUM
easat-8175	2	6	,	,	PUNCT
easat-8175	2	7	1473	1473	NUM
easat-8175	2	8	-	-	SYM
easat-8175	2	9	1489	1489	NUM
easat-8175	2	10	2025	2025	NUM
easat-8175	2	11	publisher	publisher	NOUN
easat-8175	2	12	:	:	PUNCT
easat-8175	2	13	learning	learn	VERB
easat-8175	2	14	gate	gate	NOUN
easat-8175	2	15	doi	doi	PROPN
easat-8175	2	16	:	:	PUNCT
easat-8175	2	17	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	2	18	©	©	ADP
easat-8175	2	19	2025	2025	NUM
easat-8175	2	20	by	by	ADP
easat-8175	2	21	the	the	DET
easat-8175	2	22	authors	author	NOUN
easat-8175	2	23	;	;	PUNCT
easat-8175	2	24	licensee	licensee	PROPN
easat-8175	2	25	learning	learning	NOUN
easat-8175	2	26	gate	gate	NOUN
easat-8175	3	1	©	©	PROPN
easat-8175	3	2	2025	2025	NUM
easat-8175	3	3	by	by	ADP
easat-8175	3	4	the	the	DET
easat-8175	3	5	authors	author	NOUN
easat-8175	3	6	;	;	PUNCT
easat-8175	3	7	licensee	licensee	PROPN
easat-8175	3	8	learning	learning	NOUN
easat-8175	3	9	gate	gate	NOUN
easat-8175	3	10	history	history	NOUN
easat-8175	3	11	:	:	PUNCT
easat-8175	3	12	received	receive	VERB
easat-8175	3	13	:	:	PUNCT
easat-8175	3	14	4	4	NUM
easat-8175	3	15	april	april	PROPN
easat-8175	3	16	2025	2025	NUM
easat-8175	3	17	;	;	PUNCT
easat-8175	3	18	revised	revise	VERB
easat-8175	3	19	:	:	PUNCT
easat-8175	3	20	10	10	NUM
easat-8175	3	21	june	june	PROPN
easat-8175	3	22	2025	2025	NUM
easat-8175	3	23	;	;	PUNCT
easat-8175	3	24	accepted	accept	VERB
easat-8175	3	25	:	:	PUNCT
easat-8175	3	26	13	13	NUM
easat-8175	3	27	june	june	PROPN
easat-8175	3	28	2025	2025	NUM
easat-8175	3	29	;	;	PUNCT
easat-8175	3	30	published	publish	VERB
easat-8175	3	31	:	:	PUNCT
easat-8175	3	32	18	18	NUM
easat-8175	3	33	june	june	PROPN
easat-8175	3	34	2025	2025	NUM
easat-8175	3	35	*	*	PUNCT
easat-8175	3	36	correspondence	correspondence	NOUN
easat-8175	3	37	:	:	PUNCT
easat-8175	4	1	sujira.vu@kmitl.ac.th	sujira.vu@kmitl.ac.th	NOUN
easat-8175	4	2	.	.	PUNCT
easat-8175	4	3	service	service	NOUN
easat-8175	4	4	innovation	innovation	NOUN
easat-8175	4	5	affecting	affect	VERB
easat-8175	4	6	customer	customer	NOUN
easat-8175	4	7	satisfaction	satisfaction	NOUN
easat-8175	4	8	and	and	CCONJ
easat-8175	4	9	customer	customer	NOUN
easat-8175	4	10	loyalty	loyalty	NOUN
easat-8175	4	11	toward	toward	ADP
easat-8175	4	12	services	service	NOUN
easat-8175	4	13	provided	provide	VERB
easat-8175	4	14	by	by	ADP
easat-8175	4	15	event	event	NOUN
easat-8175	4	16	organizing	organize	VERB
easat-8175	4	17	companies	company	NOUN
easat-8175	4	18	in	in	ADP
easat-8175	4	19	thailand	thailand	PROPN
easat-8175	4	20	pachara	pachara	PROPN
easat-8175	4	21	suntornwipart1	suntornwipart1	PROPN
easat-8175	4	22	,	,	PUNCT
easat-8175	4	23	patipan	patipan	ADJ
easat-8175	4	24	bandurat2	bandurat2	PROPN
easat-8175	4	25	,	,	PUNCT
easat-8175	5	1	sujira	sujira	PROPN
easat-8175	5	2	vuthisopon3	vuthisopon3	PROPN
easat-8175	5	3	*	*	PROPN
easat-8175	6	1	1,2,3college	1,2,3college	NUM
easat-8175	6	2	of	of	ADP
easat-8175	6	3	innovation	innovation	NOUN
easat-8175	6	4	and	and	CCONJ
easat-8175	6	5	industrial	industrial	ADJ
easat-8175	6	6	management	management	NOUN
easat-8175	6	7	at	at	ADP
easat-8175	6	8	the	the	DET
easat-8175	6	9	king	king	NOUN
easat-8175	6	10	mongkut	mongkut	PROPN
easat-8175	6	11	’s	’s	PROPN
easat-8175	6	12	institute	institute	PROPN
easat-8175	6	13	of	of	ADP
easat-8175	6	14	technology	technology	PROPN
easat-8175	6	15	ladkrabang	ladkrabang	PROPN
easat-8175	6	16	(	(	PUNCT
easat-8175	6	17	kmitl	kmitl	PROPN
easat-8175	6	18	)	)	PUNCT
easat-8175	6	19	,	,	PUNCT
easat-8175	6	20	bangkok	bangkok	PROPN
easat-8175	6	21	,	,	PUNCT
easat-8175	6	22	thailand	thailand	PROPN
easat-8175	6	23	;	;	PUNCT
easat-8175	6	24	sujira.vu@kmitl.ac.th	sujira.vu@kmitl.ac.th	PROPN
easat-8175	6	25	(	(	PUNCT
easat-8175	6	26	s.v	s.v	PROPN
easat-8175	6	27	.	.	PROPN
easat-8175	6	28	)	)	PUNCT
easat-8175	6	29	.	.	PUNCT
easat-8175	7	1	abstract	abstract	ADV
easat-8175	7	2	:	:	PUNCT
easat-8175	7	3	this	this	DET
easat-8175	7	4	study	study	NOUN
easat-8175	7	5	aimed	aim	VERB
easat-8175	7	6	to	to	ADP
easat-8175	7	7	(	(	PUNCT
easat-8175	7	8	1	1	X
easat-8175	7	9	)	)	PUNCT
easat-8175	7	10	assess	assess	VERB
easat-8175	7	11	the	the	DET
easat-8175	7	12	levels	level	NOUN
easat-8175	7	13	of	of	ADP
easat-8175	7	14	service	service	NOUN
easat-8175	7	15	innovation	innovation	NOUN
easat-8175	7	16	,	,	PUNCT
easat-8175	7	17	service	service	NOUN
easat-8175	7	18	quality	quality	NOUN
easat-8175	7	19	,	,	PUNCT
easat-8175	7	20	customer	customer	NOUN
easat-8175	7	21	satisfaction	satisfaction	NOUN
easat-8175	7	22	,	,	PUNCT
easat-8175	7	23	and	and	CCONJ
easat-8175	7	24	customer	customer	NOUN
easat-8175	7	25	loyalty	loyalty	NOUN
easat-8175	7	26	among	among	ADP
easat-8175	7	27	clients	client	NOUN
easat-8175	7	28	of	of	ADP
easat-8175	7	29	event	event	NOUN
easat-8175	7	30	organizing	organize	VERB
easat-8175	7	31	companies	company	NOUN
easat-8175	7	32	in	in	ADP
easat-8175	7	33	thailand	thailand	PROPN
easat-8175	7	34	,	,	PUNCT
easat-8175	7	35	and	and	CCONJ
easat-8175	7	36	(	(	PUNCT
easat-8175	7	37	2	2	X
easat-8175	7	38	)	)	PUNCT
easat-8175	7	39	examine	examine	VERB
easat-8175	7	40	the	the	DET
easat-8175	7	41	influence	influence	NOUN
easat-8175	7	42	of	of	ADP
easat-8175	7	43	these	these	DET
easat-8175	7	44	factors	factor	NOUN
easat-8175	7	45	on	on	ADP
easat-8175	7	46	customer	customer	NOUN
easat-8175	7	47	loyalty	loyalty	NOUN
easat-8175	7	48	.	.	PUNCT
easat-8175	8	1	a	a	DET
easat-8175	8	2	quantitative	quantitative	ADJ
easat-8175	8	3	approach	approach	NOUN
easat-8175	8	4	was	be	AUX
easat-8175	8	5	employed	employ	VERB
easat-8175	8	6	using	use	VERB
easat-8175	8	7	a	a	DET
easat-8175	8	8	structured	structured	ADJ
easat-8175	8	9	questionnaire	questionnaire	NOUN
easat-8175	8	10	with	with	ADP
easat-8175	8	11	a	a	DET
easat-8175	8	12	five	five	NUM
easat-8175	8	13	-	-	PUNCT
easat-8175	8	14	point	point	NOUN
easat-8175	8	15	likert	likert	ADJ
easat-8175	8	16	scale	scale	NOUN
easat-8175	8	17	.	.	PUNCT
easat-8175	9	1	the	the	DET
easat-8175	9	2	sample	sample	NOUN
easat-8175	9	3	consisted	consist	VERB
easat-8175	9	4	of	of	ADP
easat-8175	9	5	340	340	NUM
easat-8175	9	6	respondents	respondent	NOUN
easat-8175	9	7	,	,	PUNCT
easat-8175	9	8	and	and	CCONJ
easat-8175	9	9	the	the	DET
easat-8175	9	10	questionnaire	questionnaire	NOUN
easat-8175	9	11	had	have	VERB
easat-8175	9	12	a	a	DET
easat-8175	9	13	high	high	ADJ
easat-8175	9	14	reliability	reliability	NOUN
easat-8175	9	15	coefficient	coefficient	NOUN
easat-8175	9	16	(	(	PUNCT
easat-8175	9	17	α	α	NOUN
easat-8175	9	18	=	=	NOUN
easat-8175	9	19	0.96	0.96	NUM
easat-8175	9	20	)	)	PUNCT
easat-8175	9	21	.	.	PUNCT
easat-8175	10	1	data	datum	NOUN
easat-8175	10	2	analysis	analysis	NOUN
easat-8175	10	3	was	be	AUX
easat-8175	10	4	conducted	conduct	VERB
easat-8175	10	5	using	use	VERB
easat-8175	10	6	spss	spss	PROPN
easat-8175	10	7	for	for	ADP
easat-8175	10	8	descriptive	descriptive	ADJ
easat-8175	10	9	statistics	statistic	NOUN
easat-8175	10	10	and	and	CCONJ
easat-8175	10	11	lisrel	lisrel	NOUN
easat-8175	10	12	for	for	ADP
easat-8175	10	13	confirmatory	confirmatory	ADJ
easat-8175	10	14	factor	factor	NOUN
easat-8175	10	15	analysis	analysis	NOUN
easat-8175	10	16	and	and	CCONJ
easat-8175	10	17	structural	structural	ADJ
easat-8175	10	18	equation	equation	NOUN
easat-8175	10	19	modeling	modeling	NOUN
easat-8175	10	20	.	.	PUNCT
easat-8175	11	1	findings	finding	NOUN
easat-8175	11	2	revealed	reveal	VERB
easat-8175	11	3	that	that	SCONJ
easat-8175	11	4	the	the	DET
easat-8175	11	5	levels	level	NOUN
easat-8175	11	6	of	of	ADP
easat-8175	11	7	service	service	NOUN
easat-8175	11	8	innovation	innovation	NOUN
easat-8175	11	9	,	,	PUNCT
easat-8175	11	10	service	service	NOUN
easat-8175	11	11	quality	quality	NOUN
easat-8175	11	12	,	,	PUNCT
easat-8175	11	13	customer	customer	NOUN
easat-8175	11	14	satisfaction	satisfaction	NOUN
easat-8175	11	15	,	,	PUNCT
easat-8175	11	16	and	and	CCONJ
easat-8175	11	17	customer	customer	NOUN
easat-8175	11	18	loyalty	loyalty	NOUN
easat-8175	11	19	were	be	AUX
easat-8175	11	20	all	all	PRON
easat-8175	11	21	rated	rate	VERB
easat-8175	11	22	at	at	ADP
easat-8175	11	23	a	a	DET
easat-8175	11	24	high	high	ADJ
easat-8175	11	25	level	level	NOUN
easat-8175	11	26	.	.	PUNCT
easat-8175	12	1	the	the	DET
easat-8175	12	2	structural	structural	ADJ
easat-8175	12	3	equation	equation	NOUN
easat-8175	12	4	model	model	NOUN
easat-8175	12	5	showed	show	VERB
easat-8175	12	6	an	an	DET
easat-8175	12	7	excellent	excellent	ADJ
easat-8175	12	8	fit	fit	NOUN
easat-8175	12	9	with	with	ADP
easat-8175	12	10	empirical	empirical	ADJ
easat-8175	12	11	data	datum	NOUN
easat-8175	12	12	(	(	PUNCT
easat-8175	12	13	chi	chi	ADJ
easat-8175	12	14	-	-	PUNCT
easat-8175	12	15	square	square	NOUN
easat-8175	12	16	=	=	NOUN
easat-8175	12	17	69.54	69.54	NUM
easat-8175	12	18	,	,	PUNCT
easat-8175	12	19	df	df	PROPN
easat-8175	12	20	=	=	SYM
easat-8175	12	21	110	110	NUM
easat-8175	12	22	,	,	PUNCT
easat-8175	12	23	p	p	NOUN
easat-8175	12	24	=	=	NOUN
easat-8175	12	25	0.99	0.99	NUM
easat-8175	12	26	,	,	PUNCT
easat-8175	12	27	χ²/df	χ²/df	ADV
easat-8175	12	28	=	=	NOUN
easat-8175	12	29	0.63	0.63	NUM
easat-8175	12	30	,	,	PUNCT
easat-8175	12	31	rmsea	rmsea	NOUN
easat-8175	12	32	=	=	NUM
easat-8175	12	33	0.00	0.00	NUM
easat-8175	12	34	,	,	PUNCT
easat-8175	12	35	rmr	rmr	PROPN
easat-8175	12	36	=	=	PUNCT
easat-8175	12	37	0.00	0.00	NUM
easat-8175	12	38	,	,	PUNCT
easat-8175	12	39	cfi	cfi	NOUN
easat-8175	12	40	=	=	NOUN
easat-8175	12	41	0.99	0.99	NUM
easat-8175	12	42	,	,	PUNCT
easat-8175	12	43	gfi	gfi	PROPN
easat-8175	12	44	=	=	NOUN
easat-8175	12	45	0.99	0.99	NUM
easat-8175	12	46	,	,	PUNCT
easat-8175	12	47	agfi	agfi	NOUN
easat-8175	12	48	=	=	NOUN
easat-8175	12	49	0.99	0.99	NUM
easat-8175	12	50	)	)	PUNCT
easat-8175	12	51	.	.	PUNCT
easat-8175	13	1	the	the	DET
easat-8175	13	2	model	model	NOUN
easat-8175	13	3	explained	explain	VERB
easat-8175	13	4	74	74	NUM
easat-8175	13	5	%	%	NOUN
easat-8175	13	6	of	of	ADP
easat-8175	13	7	the	the	DET
easat-8175	13	8	variance	variance	NOUN
easat-8175	13	9	in	in	ADP
easat-8175	13	10	customer	customer	NOUN
easat-8175	13	11	loyalty	loyalty	NOUN
easat-8175	13	12	.	.	PUNCT
easat-8175	14	1	service	service	NOUN
easat-8175	14	2	innovation	innovation	NOUN
easat-8175	14	3	had	have	VERB
easat-8175	14	4	the	the	DET
easat-8175	14	5	highest	high	ADJ
easat-8175	14	6	total	total	ADJ
easat-8175	14	7	effect	effect	NOUN
easat-8175	14	8	(	(	PUNCT
easat-8175	14	9	0.97	0.97	NUM
easat-8175	14	10	)	)	PUNCT
easat-8175	14	11	,	,	PUNCT
easat-8175	14	12	followed	follow	VERB
easat-8175	14	13	by	by	ADP
easat-8175	14	14	service	service	NOUN
easat-8175	14	15	quality	quality	NOUN
easat-8175	14	16	(	(	PUNCT
easat-8175	14	17	0.82	0.82	NUM
easat-8175	14	18	)	)	PUNCT
easat-8175	14	19	,	,	PUNCT
easat-8175	14	20	and	and	CCONJ
easat-8175	14	21	customer	customer	NOUN
easat-8175	14	22	satisfaction	satisfaction	NOUN
easat-8175	14	23	(	(	PUNCT
easat-8175	14	24	0.32	0.32	NUM
easat-8175	14	25	)	)	PUNCT
easat-8175	14	26	,	,	PUNCT
easat-8175	14	27	indicating	indicate	VERB
easat-8175	14	28	that	that	SCONJ
easat-8175	14	29	all	all	DET
easat-8175	14	30	three	three	NUM
easat-8175	14	31	factors	factor	NOUN
easat-8175	14	32	significantly	significantly	ADV
easat-8175	14	33	influenced	influence	VERB
easat-8175	14	34	customer	customer	NOUN
easat-8175	14	35	loyalty	loyalty	NOUN
easat-8175	14	36	directly	directly	ADV
easat-8175	14	37	and/or	and/or	CCONJ
easat-8175	14	38	indirectly	indirectly	ADV
easat-8175	14	39	.	.	PUNCT
easat-8175	15	1	customer	customer	NOUN
easat-8175	15	2	loyalty	loyalty	NOUN
easat-8175	15	3	in	in	ADP
easat-8175	15	4	thailand	thailand	PROPN
easat-8175	15	5	’s	’s	PART
easat-8175	15	6	event	event	NOUN
easat-8175	15	7	management	management	NOUN
easat-8175	15	8	industry	industry	NOUN
easat-8175	15	9	is	be	AUX
easat-8175	15	10	strongly	strongly	ADV
easat-8175	15	11	influenced	influence	VERB
easat-8175	15	12	by	by	ADP
easat-8175	15	13	service	service	NOUN
easat-8175	15	14	innovation	innovation	NOUN
easat-8175	15	15	,	,	PUNCT
easat-8175	15	16	quality	quality	NOUN
easat-8175	15	17	,	,	PUNCT
easat-8175	15	18	and	and	CCONJ
easat-8175	15	19	satisfaction	satisfaction	NOUN
easat-8175	15	20	.	.	PUNCT
easat-8175	16	1	among	among	ADP
easat-8175	16	2	these	these	PRON
easat-8175	16	3	,	,	PUNCT
easat-8175	16	4	service	service	NOUN
easat-8175	16	5	innovation	innovation	NOUN
easat-8175	16	6	is	be	AUX
easat-8175	16	7	the	the	DET
easat-8175	16	8	most	most	ADV
easat-8175	16	9	critical	critical	ADJ
easat-8175	16	10	determinant	determinant	ADJ
easat-8175	16	11	.	.	PUNCT
easat-8175	17	1	the	the	DET
easat-8175	17	2	validated	validate	VERB
easat-8175	17	3	model	model	NOUN
easat-8175	17	4	provides	provide	VERB
easat-8175	17	5	a	a	DET
easat-8175	17	6	strategic	strategic	ADJ
easat-8175	17	7	framework	framework	NOUN
easat-8175	17	8	for	for	ADP
easat-8175	17	9	event	event	NOUN
easat-8175	17	10	organizers	organizer	NOUN
easat-8175	17	11	to	to	PART
easat-8175	17	12	enhance	enhance	VERB
easat-8175	17	13	service	service	NOUN
easat-8175	17	14	delivery	delivery	NOUN
easat-8175	17	15	.	.	PUNCT
easat-8175	18	1	focusing	focus	VERB
easat-8175	18	2	on	on	ADP
easat-8175	18	3	innovation	innovation	NOUN
easat-8175	18	4	and	and	CCONJ
easat-8175	18	5	quality	quality	NOUN
easat-8175	18	6	improvements	improvement	NOUN
easat-8175	18	7	can	can	AUX
easat-8175	18	8	strengthen	strengthen	VERB
easat-8175	18	9	customer	customer	NOUN
easat-8175	18	10	loyalty	loyalty	NOUN
easat-8175	18	11	,	,	PUNCT
easat-8175	18	12	support	support	VERB
easat-8175	18	13	strategic	strategic	ADJ
easat-8175	18	14	planning	planning	NOUN
easat-8175	18	15	,	,	PUNCT
easat-8175	18	16	and	and	CCONJ
easat-8175	18	17	offer	offer	VERB
easat-8175	18	18	a	a	DET
easat-8175	18	19	competitive	competitive	ADJ
easat-8175	18	20	edge	edge	NOUN
easat-8175	18	21	in	in	ADP
easat-8175	18	22	thailand	thailand	PROPN
easat-8175	18	23	’s	’s	PART
easat-8175	18	24	event	event	NOUN
easat-8175	18	25	management	management	NOUN
easat-8175	18	26	sector	sector	NOUN
easat-8175	18	27	.	.	PUNCT
easat-8175	19	1	keywords	keyword	NOUN
easat-8175	19	2	:	:	PUNCT
easat-8175	19	3	service	service	NOUN
easat-8175	19	4	innovation	innovation	NOUN
easat-8175	19	5	customer	customer	NOUN
easat-8175	19	6	satisfaction	satisfaction	NOUN
easat-8175	19	7	customer	customer	NOUN
easat-8175	19	8	loyalty	loyalty	NOUN
easat-8175	19	9	services	service	NOUN
easat-8175	19	10	provided	provide	VERB
easat-8175	19	11	by	by	ADP
easat-8175	19	12	event	event	NOUN
easat-8175	19	13	organizing	organize	VERB
easat-8175	19	14	.	.	PUNCT
easat-8175	20	1	1	1	X
easat-8175	20	2	.	.	X
easat-8175	20	3	introduction	introduction	NOUN
easat-8175	20	4	meetings	meeting	NOUN
easat-8175	20	5	,	,	PUNCT
easat-8175	20	6	incentive	incentive	NOUN
easat-8175	20	7	travel	travel	NOUN
easat-8175	20	8	,	,	PUNCT
easat-8175	20	9	conventions	convention	NOUN
easat-8175	20	10	,	,	PUNCT
easat-8175	20	11	exhibitions	exhibition	NOUN
easat-8175	20	12	or	or	CCONJ
easat-8175	20	13	mice	mouse	NOUN
easat-8175	20	14	is	be	AUX
easat-8175	20	15	a	a	DET
easat-8175	20	16	business	business	NOUN
easat-8175	20	17	sector	sector	NOUN
easat-8175	20	18	closely	closely	ADV
easat-8175	20	19	related	relate	VERB
easat-8175	20	20	to	to	ADP
easat-8175	20	21	the	the	DET
easat-8175	20	22	event	event	NOUN
easat-8175	20	23	industry	industry	NOUN
easat-8175	20	24	that	that	PRON
easat-8175	20	25	continues	continue	VERB
easat-8175	20	26	to	to	PART
easat-8175	20	27	garner	garner	VERB
easat-8175	20	28	significant	significant	ADJ
easat-8175	20	29	interest	interest	NOUN
easat-8175	20	30	and	and	CCONJ
easat-8175	20	31	national	national	ADJ
easat-8175	20	32	-	-	PUNCT
easat-8175	20	33	level	level	NOUN
easat-8175	20	34	support	support	NOUN
easat-8175	20	35	.	.	PUNCT
easat-8175	21	1	this	this	PRON
easat-8175	21	2	is	be	AUX
easat-8175	21	3	evident	evident	ADJ
easat-8175	21	4	in	in	ADP
easat-8175	21	5	the	the	DET
easat-8175	21	6	establishment	establishment	NOUN
easat-8175	21	7	of	of	ADP
easat-8175	21	8	the	the	DET
easat-8175	21	9	thailand	thailand	PROPN
easat-8175	21	10	convention	convention	PROPN
easat-8175	21	11	and	and	CCONJ
easat-8175	21	12	exhibition	exhibition	PROPN
easat-8175	21	13	bureau	bureau	PROPN
easat-8175	21	14	(	(	PUNCT
easat-8175	21	15	tceb	tceb	NOUN
easat-8175	21	16	)	)	PUNCT
easat-8175	21	17	as	as	ADP
easat-8175	21	18	the	the	DET
easat-8175	21	19	primary	primary	ADJ
easat-8175	21	20	agency	agency	NOUN
easat-8175	21	21	responsible	responsible	ADJ
easat-8175	21	22	for	for	ADP
easat-8175	21	23	formulating	formulate	VERB
easat-8175	21	24	policies	policy	NOUN
easat-8175	21	25	and	and	CCONJ
easat-8175	21	26	promoting	promote	VERB
easat-8175	21	27	thailand	thailand	PROPN
easat-8175	21	28	as	as	ADP
easat-8175	21	29	a	a	DET
easat-8175	21	30	premier	premier	NOUN
easat-8175	21	31	destination	destination	NOUN
easat-8175	21	32	for	for	ADP
easat-8175	21	33	events	event	NOUN
easat-8175	21	34	in	in	ADP
easat-8175	21	35	the	the	DET
easat-8175	21	36	asian	asian	ADJ
easat-8175	21	37	region	region	NOUN
easat-8175	22	1	[	[	X
easat-8175	22	2	1	1	NUM
easat-8175	22	3	]	]	PUNCT
easat-8175	22	4	.	.	PUNCT
easat-8175	23	1	in	in	ADP
easat-8175	23	2	2018	2018	NUM
easat-8175	23	3	,	,	PUNCT
easat-8175	23	4	the	the	DET
easat-8175	23	5	growth	growth	NOUN
easat-8175	23	6	of	of	ADP
easat-8175	23	7	the	the	DET
easat-8175	23	8	mice	mice	NOUN
easat-8175	23	9	industry	industry	NOUN
easat-8175	23	10	in	in	ADP
easat-8175	23	11	thailand	thailand	PROPN
easat-8175	23	12	exceeded	exceed	VERB
easat-8175	23	13	expectations	expectation	NOUN
easat-8175	23	14	,	,	PUNCT
easat-8175	23	15	generating	generate	VERB
easat-8175	23	16	over	over	ADP
easat-8175	23	17	212,924	212,924	NUM
easat-8175	23	18	million	million	NUM
easat-8175	23	19	baht	baht	NOUN
easat-8175	23	20	in	in	ADP
easat-8175	23	21	revenue	revenue	NOUN
easat-8175	23	22	[	[	X
easat-8175	23	23	2	2	NUM
easat-8175	23	24	]	]	PUNCT
easat-8175	23	25	.	.	PUNCT
easat-8175	24	1	special	special	ADJ
easat-8175	24	2	events	event	NOUN
easat-8175	24	3	and	and	CCONJ
easat-8175	24	4	event	event	NOUN
easat-8175	24	5	marketing	marketing	NOUN
easat-8175	24	6	are	be	AUX
easat-8175	24	7	receiving	receive	VERB
easat-8175	24	8	significant	significant	ADJ
easat-8175	24	9	attention	attention	NOUN
easat-8175	24	10	from	from	ADP
easat-8175	24	11	organizations	organization	NOUN
easat-8175	24	12	today	today	NOUN
easat-8175	24	13	,	,	PUNCT
easat-8175	24	14	because	because	SCONJ
easat-8175	24	15	such	such	ADJ
easat-8175	24	16	activities	activity	NOUN
easat-8175	24	17	can	can	AUX
easat-8175	24	18	reach	reach	VERB
easat-8175	24	19	the	the	DET
easat-8175	24	20	target	target	NOUN
easat-8175	24	21	audiences	audience	NOUN
easat-8175	24	22	directly	directly	ADV
easat-8175	24	23	and	and	CCONJ
easat-8175	24	24	effectively	effectively	ADV
easat-8175	24	25	.	.	PUNCT
easat-8175	25	1	they	they	PRON
easat-8175	25	2	are	be	AUX
easat-8175	25	3	considered	consider	VERB
easat-8175	25	4	the	the	DET
easat-8175	25	5	most	most	ADV
easat-8175	25	6	efficient	efficient	ADJ
easat-8175	25	7	investment	investment	NOUN
easat-8175	25	8	when	when	SCONJ
easat-8175	25	9	compared	compare	VERB
easat-8175	25	10	to	to	ADP
easat-8175	25	11	other	other	ADJ
easat-8175	25	12	advertising	advertising	NOUN
easat-8175	25	13	media	medium	NOUN
easat-8175	25	14	.	.	PUNCT
easat-8175	26	1	in	in	ADP
easat-8175	26	2	thailand	thailand	PROPN
easat-8175	26	3	,	,	PUNCT
easat-8175	26	4	the	the	DET
easat-8175	26	5	event	event	NOUN
easat-8175	26	6	market	market	NOUN
easat-8175	26	7	in	in	ADP
easat-8175	26	8	2023	2023	NUM
easat-8175	26	9	was	be	AUX
easat-8175	26	10	expected	expect	VERB
easat-8175	26	11	to	to	PART
easat-8175	26	12	return	return	VERB
easat-8175	26	13	to	to	ADP
easat-8175	26	14	its	its	PRON
easat-8175	26	15	precovid-19	precovid-19	PROPN
easat-8175	26	16	state	state	NOUN
easat-8175	26	17	in	in	ADP
easat-8175	26	18	2019	2019	NUM
easat-8175	26	19	,	,	PUNCT
easat-8175	26	20	with	with	ADP
easat-8175	26	21	an	an	DET
easat-8175	26	22	estimated	estimate	VERB
easat-8175	26	23	market	market	NOUN
easat-8175	26	24	value	value	NOUN
easat-8175	26	25	of	of	ADP
easat-8175	26	26	14,000	14,000	NUM
easat-8175	26	27	-	-	SYM
easat-8175	26	28	15,000	15,000	NUM
easat-8175	26	29	million	million	NUM
easat-8175	26	30	baht	baht	NOUN
easat-8175	26	31	.	.	PUNCT
easat-8175	27	1	however	however	ADV
easat-8175	27	2	,	,	PUNCT
easat-8175	27	3	the	the	DET
easat-8175	27	4	growth	growth	NOUN
easat-8175	27	5	is	be	AUX
easat-8175	27	6	expected	expect	VERB
easat-8175	27	7	to	to	PART
easat-8175	27	8	increase	increase	VERB
easat-8175	27	9	by	by	ADP
easat-8175	27	10	an	an	DET
easat-8175	27	11	additional	additional	ADJ
easat-8175	27	12	20	20	NUM
easat-8175	27	13	-	-	SYM
easat-8175	27	14	30	30	NUM
easat-8175	27	15	%	%	NOUN
easat-8175	27	16	due	due	ADP
easat-8175	27	17	to	to	ADP
easat-8175	27	18	two	two	NUM
easat-8175	27	19	major	major	ADJ
easat-8175	27	20	variables	variable	NOUN
easat-8175	27	21	:	:	PUNCT
easat-8175	27	22	1	1	NUM
easat-8175	27	23	)	)	PUNCT
easat-8175	27	24	lifestyle	lifestyle	NOUN
easat-8175	27	25	and	and	CCONJ
easat-8175	27	26	entertainment	entertainment	NOUN
easat-8175	27	27	events	event	NOUN
easat-8175	27	28	,	,	PUNCT
easat-8175	27	29	including	include	VERB
easat-8175	27	30	concerts	concert	NOUN
easat-8175	27	31	,	,	PUNCT
easat-8175	27	32	fan	fan	PROPN
easat-8175	27	33	meet	meet	PROPN
easat-8175	27	34	-	-	PUNCT
easat-8175	27	35	and	and	CCONJ
easat-8175	27	36	-	-	PUNCT
easat-8175	27	37	greets	greet	NOUN
easat-8175	27	38	with	with	ADP
easat-8175	27	39	favorite	favorite	ADJ
easat-8175	27	40	artists	artist	NOUN
easat-8175	27	41	,	,	PUNCT
easat-8175	27	42	and	and	CCONJ
easat-8175	27	43	music	music	NOUN
easat-8175	27	44	festivals	festival	NOUN
easat-8175	27	45	,	,	PUNCT
easat-8175	27	46	and	and	CCONJ
easat-8175	27	47	2	2	X
easat-8175	27	48	)	)	PUNCT
easat-8175	27	49	the	the	DET
easat-8175	27	50	general	general	ADJ
easat-8175	27	51	election	election	NOUN
easat-8175	27	52	held	hold	VERB
easat-8175	27	53	in	in	ADP
easat-8175	27	54	may	may	PROPN
easat-8175	27	55	,	,	PUNCT
easat-8175	27	56	which	which	PRON
easat-8175	27	57	led	lead	VERB
easat-8175	27	58	various	various	ADJ
easat-8175	27	59	political	political	ADJ
easat-8175	27	60	parties	party	NOUN
easat-8175	27	61	to	to	PART
easat-8175	27	62	campaign	campaign	VERB
easat-8175	27	63	and	and	CCONJ
easat-8175	27	64	organize	organize	VERB
easat-8175	27	65	rallies	rally	NOUN
easat-8175	27	66	across	across	ADP
easat-8175	27	67	the	the	DET
easat-8175	27	68	country	country	NOUN
easat-8175	27	69	.	.	PUNCT
easat-8175	28	1	this	this	PRON
easat-8175	28	2	requires	require	VERB
easat-8175	28	3	the	the	DET
easat-8175	28	4	use	use	NOUN
easat-8175	28	5	of	of	ADP
easat-8175	28	6	organizers	organizer	NOUN
easat-8175	28	7	and	and	CCONJ
easat-8175	28	8	event	event	NOUN
easat-8175	28	9	equipment	equipment	NOUN
easat-8175	28	10	,	,	PUNCT
easat-8175	28	11	including	include	VERB
easat-8175	28	12	lighting	lighting	NOUN
easat-8175	28	13	and	and	CCONJ
easat-8175	28	14	sound	sound	NOUN
easat-8175	28	15	,	,	PUNCT
easat-8175	28	16	from	from	ADP
easat-8175	28	17	local	local	ADJ
easat-8175	28	18	and	and	CCONJ
easat-8175	28	19	district	district	NOUN
easat-8175	28	20	-	-	PUNCT
easat-8175	28	21	level	level	NOUN
easat-8175	28	22	suppliers	supplier	NOUN
easat-8175	28	23	,	,	PUNCT
easat-8175	28	24	generating	generate	VERB
easat-8175	28	25	significant	significant	ADJ
easat-8175	28	26	activity	activity	NOUN
easat-8175	28	27	.	.	PUNCT
easat-8175	29	1	the	the	DET
easat-8175	29	2	political	political	ADJ
easat-8175	29	3	rallies	rally	NOUN
easat-8175	29	4	https://orcid.org/0000-0001-9192-5815	https://orcid.org/0000-0001-9192-5815	PROPN
easat-8175	29	5	1474	1474	NUM
easat-8175	29	6	edelweiss	edelweiss	PROPN
easat-8175	29	7	applied	apply	VERB
easat-8175	29	8	science	science	NOUN
easat-8175	29	9	and	and	CCONJ
easat-8175	29	10	technology	technology	NOUN
easat-8175	29	11	issn	issn	PROPN
easat-8175	29	12	:	:	PUNCT
easat-8175	29	13	2576	2576	NUM
easat-8175	29	14	-	-	SYM
easat-8175	29	15	8484	8484	NUM
easat-8175	29	16	vol	vol	NOUN
easat-8175	29	17	.	.	PROPN
easat-8175	30	1	9	9	NUM
easat-8175	30	2	,	,	PUNCT
easat-8175	30	3	no	no	INTJ
easat-8175	30	4	.	.	NOUN
easat-8175	30	5	6	6	NUM
easat-8175	30	6	:	:	SYM
easat-8175	30	7	1473	1473	NUM
easat-8175	30	8	-	-	SYM
easat-8175	30	9	1489	1489	NUM
easat-8175	30	10	,	,	PUNCT
easat-8175	30	11	2025	2025	NUM
easat-8175	30	12	doi	doi	NOUN
easat-8175	30	13	:	:	PUNCT
easat-8175	30	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	30	15	©	©	ADP
easat-8175	30	16	2025	2025	NUM
easat-8175	30	17	by	by	ADP
easat-8175	30	18	the	the	DET
easat-8175	30	19	authors	author	NOUN
easat-8175	30	20	;	;	PUNCT
easat-8175	30	21	licensee	licensee	PROPN
easat-8175	30	22	learning	learning	NOUN
easat-8175	30	23	gate	gate	NOUN
easat-8175	30	24	also	also	ADV
easat-8175	30	25	generate	generate	VERB
easat-8175	30	26	content	content	NOUN
easat-8175	30	27	that	that	PRON
easat-8175	30	28	could	could	AUX
easat-8175	30	29	be	be	AUX
easat-8175	30	30	disseminated	disseminate	VERB
easat-8175	30	31	across	across	ADP
easat-8175	30	32	other	other	ADJ
easat-8175	30	33	media	medium	NOUN
easat-8175	30	34	platforms	platform	NOUN
easat-8175	30	35	,	,	PUNCT
easat-8175	30	36	such	such	ADJ
easat-8175	30	37	as	as	ADP
easat-8175	30	38	online	online	ADJ
easat-8175	30	39	channels	channel	NOUN
easat-8175	30	40	,	,	PUNCT
easat-8175	30	41	reaching	reach	VERB
easat-8175	30	42	a	a	DET
easat-8175	30	43	wider	wide	ADJ
easat-8175	30	44	target	target	NOUN
easat-8175	30	45	audience	audience	NOUN
easat-8175	30	46	.	.	PUNCT
easat-8175	31	1	still	still	ADV
easat-8175	31	2	,	,	PUNCT
easat-8175	31	3	the	the	DET
easat-8175	31	4	rapid	rapid	ADJ
easat-8175	31	5	and	and	CCONJ
easat-8175	31	6	unexpected	unexpected	ADJ
easat-8175	31	7	resurgence	resurgence	NOUN
easat-8175	31	8	in	in	ADP
easat-8175	31	9	demand	demand	NOUN
easat-8175	31	10	for	for	ADP
easat-8175	31	11	events	event	NOUN
easat-8175	31	12	has	have	AUX
easat-8175	31	13	led	lead	VERB
easat-8175	31	14	to	to	ADP
easat-8175	31	15	a	a	DET
easat-8175	31	16	shortage	shortage	NOUN
easat-8175	31	17	of	of	ADP
easat-8175	31	18	suppliers	supplier	NOUN
easat-8175	31	19	and	and	CCONJ
easat-8175	31	20	organizers	organizer	NOUN
easat-8175	31	21	because	because	SCONJ
easat-8175	31	22	of	of	ADP
easat-8175	31	23	the	the	DET
easat-8175	31	24	covid-19	covid-19	PROPN
easat-8175	31	25	pandemic	pandemic	NOUN
easat-8175	31	26	,	,	PUNCT
easat-8175	31	27	which	which	PRON
easat-8175	31	28	forced	force	VERB
easat-8175	31	29	many	many	ADJ
easat-8175	31	30	small	small	ADJ
easat-8175	31	31	and	and	CCONJ
easat-8175	31	32	medium	medium	ADJ
easat-8175	31	33	-	-	PUNCT
easat-8175	31	34	sized	sized	ADJ
easat-8175	31	35	event	event	NOUN
easat-8175	31	36	companies	company	NOUN
easat-8175	31	37	to	to	PART
easat-8175	31	38	cease	cease	VERB
easat-8175	31	39	operations	operation	NOUN
easat-8175	31	40	.	.	PUNCT
easat-8175	32	1	while	while	SCONJ
easat-8175	32	2	new	new	ADJ
easat-8175	32	3	organizers	organizer	NOUN
easat-8175	32	4	have	have	AUX
easat-8175	32	5	entered	enter	VERB
easat-8175	32	6	the	the	DET
easat-8175	32	7	market	market	NOUN
easat-8175	32	8	,	,	PUNCT
easat-8175	32	9	the	the	DET
easat-8175	32	10	success	success	NOUN
easat-8175	32	11	of	of	ADP
easat-8175	32	12	event	event	NOUN
easat-8175	32	13	organization	organization	NOUN
easat-8175	32	14	depends	depend	VERB
easat-8175	32	15	on	on	ADP
easat-8175	32	16	several	several	ADJ
easat-8175	32	17	factors	factor	NOUN
easat-8175	32	18	,	,	PUNCT
easat-8175	32	19	including	include	VERB
easat-8175	32	20	expertise	expertise	NOUN
easat-8175	32	21	,	,	PUNCT
easat-8175	32	22	the	the	DET
easat-8175	32	23	popular	popular	ADJ
easat-8175	32	24	artists	artist	NOUN
easat-8175	32	25	who	who	PRON
easat-8175	32	26	can	can	AUX
easat-8175	32	27	create	create	VERB
easat-8175	32	28	an	an	DET
easat-8175	32	29	engaging	engaging	ADJ
easat-8175	32	30	atmosphere	atmosphere	NOUN
easat-8175	32	31	,	,	PUNCT
easat-8175	32	32	ticket	ticket	NOUN
easat-8175	32	33	sales	sale	NOUN
easat-8175	32	34	capabilities	capability	NOUN
easat-8175	32	35	,	,	PUNCT
easat-8175	32	36	and	and	CCONJ
easat-8175	32	37	securing	securing	NOUN
easat-8175	32	38	sponsorships	sponsorship	NOUN
easat-8175	32	39	.	.	PUNCT
easat-8175	33	1	international	international	ADJ
easat-8175	33	2	concerts	concert	NOUN
easat-8175	33	3	and	and	CCONJ
easat-8175	33	4	music	music	NOUN
easat-8175	33	5	festivals	festival	NOUN
easat-8175	33	6	,	,	PUNCT
easat-8175	33	7	in	in	ADP
easat-8175	33	8	particular	particular	ADJ
easat-8175	33	9	,	,	PUNCT
easat-8175	33	10	have	have	VERB
easat-8175	33	11	high	high	ADJ
easat-8175	33	12	costs	cost	NOUN
easat-8175	33	13	,	,	PUNCT
easat-8175	33	14	requiring	require	VERB
easat-8175	33	15	organizers	organizer	NOUN
easat-8175	33	16	to	to	PART
easat-8175	33	17	pay	pay	VERB
easat-8175	33	18	higher	high	ADJ
easat-8175	33	19	fees	fee	NOUN
easat-8175	33	20	to	to	PART
easat-8175	33	21	secure	secure	VERB
easat-8175	33	22	such	such	ADJ
easat-8175	33	23	events	event	NOUN
easat-8175	33	24	.	.	PUNCT
easat-8175	34	1	these	these	DET
easat-8175	34	2	events	event	NOUN
easat-8175	34	3	typically	typically	ADV
easat-8175	34	4	rely	rely	VERB
easat-8175	34	5	on	on	ADP
easat-8175	34	6	sponsorships	sponsorship	NOUN
easat-8175	34	7	for	for	ADP
easat-8175	34	8	70	70	NUM
easat-8175	34	9	%	%	NOUN
easat-8175	34	10	of	of	ADP
easat-8175	34	11	their	their	PRON
easat-8175	34	12	revenue	revenue	NOUN
easat-8175	34	13	and	and	CCONJ
easat-8175	34	14	ticket	ticket	NOUN
easat-8175	34	15	sales	sale	NOUN
easat-8175	34	16	for	for	ADP
easat-8175	34	17	the	the	DET
easat-8175	34	18	remaining	remain	VERB
easat-8175	34	19	30	30	NUM
easat-8175	34	20	%	%	NOUN
easat-8175	34	21	.	.	PUNCT
easat-8175	35	1	service	service	NOUN
easat-8175	35	2	innovation	innovation	NOUN
easat-8175	35	3	,	,	PUNCT
easat-8175	35	4	within	within	ADP
easat-8175	35	5	the	the	DET
easat-8175	35	6	context	context	NOUN
easat-8175	35	7	of	of	ADP
easat-8175	35	8	this	this	DET
easat-8175	35	9	research	research	NOUN
easat-8175	35	10	,	,	PUNCT
easat-8175	35	11	can	can	AUX
easat-8175	35	12	be	be	AUX
easat-8175	35	13	defined	define	VERB
easat-8175	35	14	as	as	ADP
easat-8175	35	15	the	the	DET
easat-8175	35	16	implementation	implementation	NOUN
easat-8175	35	17	of	of	ADP
easat-8175	35	18	novel	novel	ADJ
easat-8175	35	19	service	service	NOUN
easat-8175	35	20	offerings	offering	NOUN
easat-8175	35	21	or	or	CCONJ
easat-8175	35	22	the	the	DET
easat-8175	35	23	development	development	NOUN
easat-8175	35	24	of	of	ADP
easat-8175	35	25	new	new	ADJ
easat-8175	35	26	service	service	NOUN
easat-8175	35	27	delivery	delivery	NOUN
easat-8175	35	28	approaches	approach	VERB
easat-8175	35	29	in	in	ADP
easat-8175	35	30	the	the	DET
easat-8175	35	31	form	form	NOUN
easat-8175	35	32	of	of	ADP
easat-8175	35	33	service	service	NOUN
easat-8175	35	34	applications	application	NOUN
easat-8175	35	35	.	.	PUNCT
easat-8175	36	1	it	it	PRON
easat-8175	36	2	encompasses	encompass	VERB
easat-8175	36	3	the	the	DET
easat-8175	36	4	integration	integration	NOUN
easat-8175	36	5	of	of	ADP
easat-8175	36	6	various	various	ADJ
easat-8175	36	7	elements	element	NOUN
easat-8175	36	8	related	relate	VERB
easat-8175	36	9	to	to	ADP
easat-8175	36	10	idea	idea	NOUN
easat-8175	36	11	creation	creation	NOUN
easat-8175	36	12	,	,	PUNCT
easat-8175	36	13	production	production	NOUN
easat-8175	36	14	processes	process	NOUN
easat-8175	36	15	,	,	PUNCT
easat-8175	36	16	and	and	CCONJ
easat-8175	36	17	operational	operational	ADJ
easat-8175	36	18	procedures	procedure	NOUN
easat-8175	36	19	associated	associate	VERB
easat-8175	36	20	with	with	ADP
easat-8175	36	21	service	service	NOUN
easat-8175	36	22	applications	application	NOUN
easat-8175	36	23	.	.	PUNCT
easat-8175	37	1	this	this	PRON
easat-8175	37	2	may	may	AUX
easat-8175	37	3	involve	involve	VERB
easat-8175	37	4	radical	radical	ADJ
easat-8175	37	5	or	or	CCONJ
easat-8175	37	6	gradual	gradual	ADJ
easat-8175	37	7	changes	change	NOUN
easat-8175	37	8	,	,	PUNCT
easat-8175	37	9	and	and	CCONJ
easat-8175	37	10	commercialization	commercialization	NOUN
easat-8175	37	11	of	of	ADP
easat-8175	37	12	such	such	ADJ
easat-8175	37	13	new	new	ADJ
easat-8175	37	14	concepts	concept	NOUN
easat-8175	37	15	or	or	CCONJ
easat-8175	37	16	modifications	modification	NOUN
easat-8175	37	17	.	.	PUNCT
easat-8175	38	1	service	service	NOUN
easat-8175	38	2	innovation	innovation	NOUN
easat-8175	38	3	should	should	AUX
easat-8175	38	4	enhance	enhance	VERB
easat-8175	38	5	value	value	NOUN
easat-8175	38	6	and	and	CCONJ
easat-8175	38	7	foster	foster	ADJ
easat-8175	38	8	customer	customer	NOUN
easat-8175	38	9	loyalty	loyalty	NOUN
easat-8175	38	10	[	[	X
easat-8175	38	11	3	3	NUM
easat-8175	38	12	]	]	PUNCT
easat-8175	38	13	.	.	PUNCT
easat-8175	39	1	generally	generally	ADV
easat-8175	39	2	,	,	PUNCT
easat-8175	39	3	innovation	innovation	NOUN
easat-8175	39	4	refers	refer	VERB
easat-8175	39	5	to	to	ADP
easat-8175	39	6	product	product	NOUN
easat-8175	39	7	innovation	innovation	NOUN
easat-8175	39	8	,	,	PUNCT
easat-8175	39	9	which	which	PRON
easat-8175	39	10	is	be	AUX
easat-8175	39	11	largely	largely	ADV
easat-8175	39	12	developed	develop	VERB
easat-8175	39	13	based	base	VERB
easat-8175	39	14	on	on	ADP
easat-8175	39	15	technological	technological	ADJ
easat-8175	39	16	advancements	advancement	NOUN
easat-8175	39	17	.	.	PUNCT
easat-8175	40	1	however	however	ADV
easat-8175	40	2	,	,	PUNCT
easat-8175	40	3	services	service	NOUN
easat-8175	40	4	differ	differ	VERB
easat-8175	40	5	from	from	ADP
easat-8175	40	6	products	product	NOUN
easat-8175	40	7	in	in	ADP
easat-8175	40	8	that	that	DET
easat-8175	40	9	services	service	NOUN
easat-8175	40	10	are	be	AUX
easat-8175	40	11	intangible	intangible	ADJ
easat-8175	40	12	and	and	CCONJ
easat-8175	40	13	involve	involve	VERB
easat-8175	40	14	the	the	DET
easat-8175	40	15	direct	direct	ADJ
easat-8175	40	16	delivery	delivery	NOUN
easat-8175	40	17	of	of	ADP
easat-8175	40	18	a	a	DET
easat-8175	40	19	positive	positive	ADJ
easat-8175	40	20	service	service	NOUN
easat-8175	40	21	experience	experience	NOUN
easat-8175	40	22	to	to	ADP
easat-8175	40	23	the	the	DET
easat-8175	40	24	customer	customer	NOUN
easat-8175	40	25	.	.	PUNCT
easat-8175	41	1	consequently	consequently	ADV
easat-8175	41	2	,	,	PUNCT
easat-8175	41	3	service	service	NOUN
easat-8175	41	4	innovation	innovation	NOUN
easat-8175	41	5	is	be	AUX
easat-8175	41	6	different	different	ADJ
easat-8175	41	7	from	from	ADP
easat-8175	41	8	product	product	NOUN
easat-8175	41	9	innovation	innovation	NOUN
easat-8175	41	10	,	,	PUNCT
easat-8175	41	11	which	which	PRON
easat-8175	41	12	primarily	primarily	ADV
easat-8175	41	13	prioritizes	prioritize	VERB
easat-8175	41	14	customer	customer	NOUN
easat-8175	41	15	needs	need	VERB
easat-8175	41	16	[	[	X
easat-8175	41	17	4	4	NUM
easat-8175	41	18	]	]	PUNCT
easat-8175	41	19	.	.	PUNCT
easat-8175	42	1	it	it	PRON
easat-8175	42	2	can	can	AUX
easat-8175	42	3	be	be	AUX
easat-8175	42	4	said	say	VERB
easat-8175	42	5	that	that	SCONJ
easat-8175	42	6	service	service	NOUN
easat-8175	42	7	innovation	innovation	NOUN
easat-8175	42	8	represents	represent	VERB
easat-8175	42	9	an	an	DET
easat-8175	42	10	endeavor	endeavor	NOUN
easat-8175	42	11	to	to	PART
easat-8175	42	12	develop	develop	VERB
easat-8175	42	13	novel	novel	ADJ
easat-8175	42	14	operational	operational	ADJ
easat-8175	42	15	methods	method	NOUN
easat-8175	42	16	and	and	CCONJ
easat-8175	42	17	concepts	concept	NOUN
easat-8175	42	18	originated	originate	VERB
easat-8175	42	19	from	from	ADP
easat-8175	42	20	a	a	DET
easat-8175	42	21	comprehensive	comprehensive	ADJ
easat-8175	42	22	understanding	understanding	NOUN
easat-8175	42	23	of	of	ADP
easat-8175	42	24	customer	customer	NOUN
easat-8175	42	25	needs	need	NOUN
easat-8175	42	26	,	,	PUNCT
easat-8175	42	27	serving	serve	VERB
easat-8175	42	28	as	as	ADP
easat-8175	42	29	a	a	DET
easat-8175	42	30	guiding	guide	VERB
easat-8175	42	31	principle	principle	NOUN
easat-8175	42	32	for	for	ADP
easat-8175	42	33	enhancing	enhance	VERB
easat-8175	42	34	service	service	NOUN
easat-8175	42	35	quality	quality	NOUN
easat-8175	42	36	to	to	PART
easat-8175	42	37	not	not	PART
easat-8175	42	38	only	only	ADV
easat-8175	42	39	meet	meet	VERB
easat-8175	42	40	but	but	CCONJ
easat-8175	42	41	exceed	exceed	VERB
easat-8175	42	42	customer	customer	NOUN
easat-8175	42	43	expectations	expectation	NOUN
easat-8175	43	1	[	[	X
easat-8175	43	2	5	5	NUM
easat-8175	43	3	]	]	PUNCT
easat-8175	43	4	.	.	PUNCT
easat-8175	44	1	however	however	ADV
easat-8175	44	2	,	,	PUNCT
easat-8175	44	3	a	a	DET
easat-8175	44	4	review	review	NOUN
easat-8175	44	5	of	of	ADP
easat-8175	44	6	the	the	DET
easat-8175	44	7	literature	literature	NOUN
easat-8175	44	8	on	on	ADP
easat-8175	44	9	service	service	NOUN
easat-8175	44	10	innovation	innovation	NOUN
easat-8175	44	11	by	by	ADP
easat-8175	44	12	gotsch	gotsch	PROPN
easat-8175	44	13	and	and	CCONJ
easat-8175	44	14	hipp	hipp	PROPN
easat-8175	45	1	[	[	X
easat-8175	45	2	5	5	NUM
easat-8175	45	3	]	]	PUNCT
easat-8175	45	4	indicates	indicate	VERB
easat-8175	45	5	limited	limited	ADJ
easat-8175	45	6	empirical	empirical	ADJ
easat-8175	45	7	research	research	NOUN
easat-8175	45	8	on	on	ADP
easat-8175	45	9	the	the	DET
easat-8175	45	10	causal	causal	ADJ
easat-8175	45	11	model	model	NOUN
easat-8175	45	12	of	of	ADP
easat-8175	45	13	service	service	NOUN
easat-8175	45	14	innovation	innovation	NOUN
easat-8175	45	15	,	,	PUNCT
easat-8175	45	16	service	service	NOUN
easat-8175	45	17	quality	quality	NOUN
easat-8175	45	18	,	,	PUNCT
easat-8175	45	19	service	service	NOUN
easat-8175	45	20	satisfaction	satisfaction	NOUN
easat-8175	45	21	,	,	PUNCT
easat-8175	45	22	and	and	CCONJ
easat-8175	45	23	customer	customer	NOUN
easat-8175	45	24	loyalty	loyalty	NOUN
easat-8175	45	25	.	.	PUNCT
easat-8175	46	1	in	in	ADP
easat-8175	46	2	addition	addition	NOUN
easat-8175	46	3	,	,	PUNCT
easat-8175	46	4	most	most	ADJ
easat-8175	46	5	studies	study	NOUN
easat-8175	46	6	on	on	ADP
easat-8175	46	7	innovations	innovation	NOUN
easat-8175	46	8	still	still	ADV
easat-8175	46	9	primarily	primarily	ADV
easat-8175	46	10	emphasize	emphasize	VERB
easat-8175	46	11	product	product	NOUN
easat-8175	46	12	or	or	CCONJ
easat-8175	46	13	manufacturing	manufacturing	NOUN
easat-8175	46	14	innovation	innovation	NOUN
easat-8175	46	15	and	and	CCONJ
easat-8175	46	16	advanced	advanced	ADJ
easat-8175	46	17	technology	technology	NOUN
easat-8175	46	18	development	development	NOUN
easat-8175	46	19	in	in	ADP
easat-8175	46	20	the	the	DET
easat-8175	46	21	manufacturing	manufacturing	NOUN
easat-8175	46	22	industry	industry	NOUN
easat-8175	46	23	.	.	PUNCT
easat-8175	47	1	consequently	consequently	ADV
easat-8175	47	2	,	,	PUNCT
easat-8175	47	3	data	datum	NOUN
easat-8175	47	4	on	on	ADP
easat-8175	47	5	the	the	DET
easat-8175	47	6	impact	impact	NOUN
easat-8175	47	7	of	of	ADP
easat-8175	47	8	service	service	NOUN
easat-8175	47	9	innovation	innovation	NOUN
easat-8175	47	10	on	on	ADP
easat-8175	47	11	customer	customer	NOUN
easat-8175	47	12	loyalty	loyalty	NOUN
easat-8175	47	13	in	in	ADP
easat-8175	47	14	the	the	DET
easat-8175	47	15	service	service	NOUN
easat-8175	47	16	sector	sector	NOUN
easat-8175	47	17	remains	remain	VERB
easat-8175	47	18	limited	limited	ADJ
easat-8175	47	19	.	.	PUNCT
easat-8175	48	1	currently	currently	ADV
easat-8175	48	2	,	,	PUNCT
easat-8175	48	3	businesses	business	NOUN
easat-8175	48	4	are	be	AUX
easat-8175	48	5	not	not	PART
easat-8175	48	6	fully	fully	ADV
easat-8175	48	7	succeeded	succeed	VERB
easat-8175	48	8	due	due	ADP
easat-8175	48	9	to	to	ADP
easat-8175	48	10	the	the	DET
easat-8175	48	11	inability	inability	NOUN
easat-8175	48	12	to	to	PART
easat-8175	48	13	define	define	VERB
easat-8175	48	14	effective	effective	ADJ
easat-8175	48	15	strategies	strategy	NOUN
easat-8175	48	16	related	relate	VERB
easat-8175	48	17	to	to	ADP
easat-8175	48	18	service	service	NOUN
easat-8175	48	19	innovation	innovation	NOUN
easat-8175	48	20	to	to	PART
easat-8175	48	21	clearly	clearly	ADV
easat-8175	48	22	generate	generate	VERB
easat-8175	48	23	customer	customer	NOUN
easat-8175	48	24	loyalty	loyalty	NOUN
easat-8175	48	25	.	.	PUNCT
easat-8175	49	1	studies	study	NOUN
easat-8175	49	2	examining	examine	VERB
easat-8175	49	3	variables	variable	NOUN
easat-8175	49	4	influencing	influence	VERB
easat-8175	49	5	customer	customer	NOUN
easat-8175	49	6	loyalty	loyalty	NOUN
easat-8175	49	7	in	in	ADP
easat-8175	49	8	event	event	NOUN
easat-8175	49	9	management	management	NOUN
easat-8175	49	10	services	service	NOUN
easat-8175	49	11	have	have	AUX
easat-8175	49	12	shown	show	VERB
easat-8175	49	13	that	that	SCONJ
easat-8175	49	14	the	the	DET
easat-8175	49	15	service	service	NOUN
easat-8175	49	16	quality	quality	NOUN
easat-8175	49	17	of	of	ADP
easat-8175	49	18	events	event	NOUN
easat-8175	49	19	directly	directly	ADV
easat-8175	49	20	affects	affect	VERB
easat-8175	49	21	satisfaction	satisfaction	NOUN
easat-8175	49	22	with	with	ADP
easat-8175	49	23	the	the	DET
easat-8175	49	24	event	event	NOUN
easat-8175	49	25	[	[	X
easat-8175	49	26	6	6	NUM
easat-8175	49	27	-	-	SYM
easat-8175	49	28	8	8	NUM
easat-8175	49	29	]	]	PUNCT
easat-8175	49	30	and	and	CCONJ
easat-8175	49	31	loyalty	loyalty	NOUN
easat-8175	49	32	to	to	ADP
easat-8175	49	33	the	the	DET
easat-8175	49	34	event	event	NOUN
easat-8175	49	35	[	[	X
easat-8175	49	36	9	9	NUM
easat-8175	49	37	-	-	SYM
easat-8175	49	38	12	12	NUM
easat-8175	49	39	]	]	PUNCT
easat-8175	49	40	.	.	PUNCT
easat-8175	50	1	moreover	moreover	ADV
easat-8175	50	2	,	,	PUNCT
easat-8175	50	3	satisfaction	satisfaction	NOUN
easat-8175	50	4	with	with	ADP
easat-8175	50	5	the	the	DET
easat-8175	50	6	event	event	NOUN
easat-8175	50	7	directly	directly	ADV
easat-8175	50	8	influences	influence	VERB
easat-8175	50	9	event	event	NOUN
easat-8175	50	10	loyalty	loyalty	NOUN
easat-8175	50	11	[	[	X
easat-8175	50	12	13	13	NUM
easat-8175	50	13	]	]	PUNCT
easat-8175	50	14	.	.	PUNCT
easat-8175	51	1	however	however	ADV
easat-8175	51	2	,	,	PUNCT
easat-8175	51	3	the	the	DET
easat-8175	51	4	variable	variable	NOUN
easat-8175	51	5	of	of	ADP
easat-8175	51	6	event	event	NOUN
easat-8175	51	7	innovation	innovation	NOUN
easat-8175	51	8	remains	remain	VERB
easat-8175	51	9	under	under	ADV
easat-8175	51	10	-	-	PUNCT
easat-8175	51	11	researched	research	VERB
easat-8175	51	12	.	.	PUNCT
easat-8175	52	1	therefore	therefore	ADV
easat-8175	52	2	,	,	PUNCT
easat-8175	52	3	this	this	DET
easat-8175	52	4	study	study	NOUN
easat-8175	52	5	aims	aim	VERB
easat-8175	52	6	to	to	PART
easat-8175	52	7	investigate	investigate	VERB
easat-8175	52	8	the	the	DET
easat-8175	52	9	influence	influence	NOUN
easat-8175	52	10	of	of	ADP
easat-8175	52	11	service	service	NOUN
easat-8175	52	12	innovation	innovation	NOUN
easat-8175	52	13	,	,	PUNCT
easat-8175	52	14	service	service	NOUN
easat-8175	52	15	quality	quality	NOUN
easat-8175	52	16	,	,	PUNCT
easat-8175	52	17	and	and	CCONJ
easat-8175	52	18	service	service	NOUN
easat-8175	52	19	satisfaction	satisfaction	NOUN
easat-8175	52	20	resulting	result	VERB
easat-8175	52	21	in	in	ADP
easat-8175	52	22	customer	customer	NOUN
easat-8175	52	23	loyalty	loyalty	NOUN
easat-8175	52	24	to	to	ADP
easat-8175	52	25	event	event	NOUN
easat-8175	52	26	management	management	NOUN
easat-8175	52	27	companies	company	NOUN
easat-8175	52	28	in	in	ADP
easat-8175	52	29	thailand	thailand	PROPN
easat-8175	52	30	.	.	PUNCT
easat-8175	53	1	the	the	DET
easat-8175	53	2	findings	finding	NOUN
easat-8175	53	3	will	will	AUX
easat-8175	53	4	be	be	AUX
easat-8175	53	5	used	use	VERB
easat-8175	53	6	to	to	PART
easat-8175	53	7	improve	improve	VERB
easat-8175	53	8	service	service	NOUN
easat-8175	53	9	delivery	delivery	NOUN
easat-8175	53	10	and	and	CCONJ
easat-8175	53	11	benefit	benefit	NOUN
easat-8175	53	12	event	event	NOUN
easat-8175	53	13	management	management	NOUN
easat-8175	53	14	organizations	organization	NOUN
easat-8175	53	15	by	by	ADP
easat-8175	53	16	enabling	enable	VERB
easat-8175	53	17	them	they	PRON
easat-8175	53	18	to	to	PART
easat-8175	53	19	analyze	analyze	VERB
easat-8175	53	20	and	and	CCONJ
easat-8175	53	21	develop	develop	VERB
easat-8175	53	22	their	their	PRON
easat-8175	53	23	event	event	NOUN
easat-8175	53	24	management	management	NOUN
easat-8175	53	25	service	service	NOUN
easat-8175	53	26	systems	system	NOUN
easat-8175	53	27	for	for	ADP
easat-8175	53	28	increased	increase	VERB
easat-8175	53	29	efficiency	efficiency	NOUN
easat-8175	53	30	and	and	CCONJ
easat-8175	53	31	effectiveness	effectiveness	NOUN
easat-8175	53	32	.	.	PUNCT
easat-8175	54	1	1.1	1.1	NUM
easat-8175	54	2	.	.	PUNCT
easat-8175	55	1	research	research	NOUN
easat-8175	55	2	objectives	objective	NOUN
easat-8175	55	3	•	•	ADP
easat-8175	55	4	to	to	PART
easat-8175	55	5	examine	examine	VERB
easat-8175	55	6	the	the	DET
easat-8175	55	7	levels	level	NOUN
easat-8175	55	8	of	of	ADP
easat-8175	55	9	service	service	NOUN
easat-8175	55	10	innovation	innovation	NOUN
easat-8175	55	11	,	,	PUNCT
easat-8175	55	12	service	service	NOUN
easat-8175	55	13	quality	quality	NOUN
easat-8175	55	14	,	,	PUNCT
easat-8175	55	15	service	service	NOUN
easat-8175	55	16	satisfaction	satisfaction	NOUN
easat-8175	55	17	,	,	PUNCT
easat-8175	55	18	and	and	CCONJ
easat-8175	55	19	customer	customer	NOUN
easat-8175	55	20	loyalty	loyalty	NOUN
easat-8175	55	21	towards	towards	ADP
easat-8175	55	22	event	event	NOUN
easat-8175	55	23	management	management	NOUN
easat-8175	55	24	companies	company	NOUN
easat-8175	55	25	in	in	ADP
easat-8175	55	26	thailand	thailand	PROPN
easat-8175	55	27	;	;	PUNCT
easat-8175	55	28	and	and	CCONJ
easat-8175	55	29	•	•	ADP
easat-8175	55	30	to	to	PART
easat-8175	55	31	investigate	investigate	VERB
easat-8175	55	32	the	the	DET
easat-8175	55	33	influence	influence	NOUN
easat-8175	55	34	of	of	ADP
easat-8175	55	35	the	the	DET
easat-8175	55	36	factors	factor	NOUN
easat-8175	55	37	affecting	affect	VERB
easat-8175	55	38	customer	customer	NOUN
easat-8175	55	39	loyalty	loyalty	NOUN
easat-8175	55	40	towards	towards	ADP
easat-8175	55	41	event	event	NOUN
easat-8175	55	42	management	management	NOUN
easat-8175	55	43	companies	company	NOUN
easat-8175	55	44	in	in	ADP
easat-8175	55	45	thailand	thailand	PROPN
easat-8175	55	46	.	.	PUNCT
easat-8175	56	1	1.2	1.2	NUM
easat-8175	56	2	.	.	PUNCT
easat-8175	56	3	concepts	concept	NOUN
easat-8175	56	4	and	and	CCONJ
easat-8175	56	5	theories	theory	NOUN
easat-8175	56	6	related	relate	VERB
easat-8175	56	7	to	to	ADP
easat-8175	56	8	service	service	NOUN
easat-8175	56	9	innovation	innovation	NOUN
easat-8175	56	10	service	service	NOUN
easat-8175	56	11	innovation	innovation	NOUN
easat-8175	56	12	is	be	AUX
easat-8175	56	13	considered	consider	VERB
easat-8175	56	14	a	a	DET
easat-8175	56	15	key	key	ADJ
easat-8175	56	16	strategy	strategy	NOUN
easat-8175	56	17	for	for	ADP
easat-8175	56	18	creating	create	VERB
easat-8175	56	19	differences	difference	NOUN
easat-8175	56	20	among	among	ADP
easat-8175	56	21	service	service	NOUN
easat-8175	56	22	businesses	business	NOUN
easat-8175	56	23	.	.	PUNCT
easat-8175	57	1	it	it	PRON
easat-8175	57	2	is	be	AUX
easat-8175	57	3	found	find	VERB
easat-8175	57	4	that	that	SCONJ
easat-8175	57	5	in	in	ADP
easat-8175	57	6	contemporary	contemporary	ADJ
easat-8175	57	7	business	business	NOUN
easat-8175	57	8	organizations	organization	NOUN
easat-8175	57	9	,	,	PUNCT
easat-8175	57	10	the	the	DET
easat-8175	57	11	creation	creation	NOUN
easat-8175	57	12	of	of	ADP
easat-8175	57	13	novelty	novelty	NOUN
easat-8175	57	14	,	,	PUNCT
easat-8175	57	15	new	new	ADJ
easat-8175	57	16	ideas	idea	NOUN
easat-8175	57	17	,	,	PUNCT
easat-8175	57	18	and	and	CCONJ
easat-8175	57	19	unique	unique	ADJ
easat-8175	57	20	approaches	approach	NOUN
easat-8175	57	21	through	through	ADP
easat-8175	57	22	innovative	innovative	ADJ
easat-8175	57	23	methods	method	NOUN
easat-8175	57	24	is	be	AUX
easat-8175	57	25	frequently	frequently	ADV
easat-8175	57	26	observed	observe	VERB
easat-8175	57	27	in	in	ADP
easat-8175	57	28	order	order	NOUN
easat-8175	57	29	to	to	PART
easat-8175	57	30	address	address	VERB
easat-8175	57	31	the	the	DET
easat-8175	57	32	concept	concept	NOUN
easat-8175	57	33	of	of	ADP
easat-8175	57	34	service	service	NOUN
easat-8175	57	35	1475	1475	NUM
easat-8175	57	36	edelweiss	edelweiss	PROPN
easat-8175	57	37	applied	apply	VERB
easat-8175	57	38	science	science	NOUN
easat-8175	57	39	and	and	CCONJ
easat-8175	57	40	technology	technology	NOUN
easat-8175	57	41	issn	issn	PROPN
easat-8175	57	42	:	:	PUNCT
easat-8175	57	43	2576	2576	NUM
easat-8175	57	44	-	-	SYM
easat-8175	57	45	8484	8484	NUM
easat-8175	57	46	vol	vol	NOUN
easat-8175	57	47	.	.	PROPN
easat-8175	58	1	9	9	NUM
easat-8175	58	2	,	,	PUNCT
easat-8175	58	3	no	no	INTJ
easat-8175	58	4	.	.	NOUN
easat-8175	58	5	6	6	NUM
easat-8175	58	6	:	:	SYM
easat-8175	58	7	1473	1473	NUM
easat-8175	58	8	-	-	SYM
easat-8175	58	9	1489	1489	NUM
easat-8175	58	10	,	,	PUNCT
easat-8175	58	11	2025	2025	NUM
easat-8175	58	12	doi	doi	NOUN
easat-8175	58	13	:	:	PUNCT
easat-8175	58	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	58	15	©	©	ADP
easat-8175	58	16	2025	2025	NUM
easat-8175	58	17	by	by	ADP
easat-8175	58	18	the	the	DET
easat-8175	58	19	authors	author	NOUN
easat-8175	58	20	;	;	PUNCT
easat-8175	58	21	licensee	licensee	PROPN
easat-8175	58	22	learning	learning	NOUN
easat-8175	58	23	gate	gate	PROPN
easat-8175	58	24	innovation	innovation	NOUN
easat-8175	58	25	,	,	PUNCT
easat-8175	58	26	transforming	transform	VERB
easat-8175	58	27	it	it	PRON
easat-8175	58	28	into	into	ADP
easat-8175	58	29	a	a	DET
easat-8175	58	30	distinctive	distinctive	ADJ
easat-8175	58	31	feature	feature	NOUN
easat-8175	58	32	and	and	CCONJ
easat-8175	58	33	differentiating	differentiate	VERB
easat-8175	58	34	products	product	NOUN
easat-8175	58	35	and	and	CCONJ
easat-8175	58	36	services	service	NOUN
easat-8175	58	37	,	,	PUNCT
easat-8175	58	38	which	which	PRON
easat-8175	58	39	can	can	AUX
easat-8175	58	40	be	be	AUX
easat-8175	58	41	developed	develop	VERB
easat-8175	58	42	to	to	PART
easat-8175	58	43	create	create	VERB
easat-8175	58	44	distinction	distinction	NOUN
easat-8175	58	45	and	and	CCONJ
easat-8175	58	46	meet	meet	VERB
easat-8175	58	47	the	the	DET
easat-8175	58	48	needs	need	NOUN
easat-8175	58	49	of	of	ADP
easat-8175	58	50	all	all	DET
easat-8175	58	51	businesses	business	NOUN
easat-8175	58	52	for	for	ADP
easat-8175	58	53	survival	survival	NOUN
easat-8175	58	54	and	and	CCONJ
easat-8175	58	55	continuous	continuous	ADJ
easat-8175	58	56	long	long	ADJ
easat-8175	58	57	-	-	PUNCT
easat-8175	58	58	term	term	NOUN
easat-8175	58	59	development	development	NOUN
easat-8175	58	60	[	[	X
easat-8175	58	61	2	2	NUM
easat-8175	58	62	]	]	PUNCT
easat-8175	58	63	.	.	PUNCT
easat-8175	59	1	therefore	therefore	ADV
easat-8175	59	2	,	,	PUNCT
easat-8175	59	3	the	the	DET
easat-8175	59	4	strategic	strategic	ADJ
easat-8175	59	5	components	component	NOUN
easat-8175	59	6	of	of	ADP
easat-8175	59	7	service	service	NOUN
easat-8175	59	8	innovation	innovation	NOUN
easat-8175	59	9	can	can	AUX
easat-8175	59	10	be	be	AUX
easat-8175	59	11	summarized	summarize	VERB
easat-8175	59	12	into	into	ADP
easat-8175	59	13	four	four	NUM
easat-8175	59	14	elements	element	NOUN
easat-8175	59	15	:	:	PUNCT
easat-8175	59	16	•	•	NUM
easat-8175	59	17	new	new	ADJ
easat-8175	59	18	service	service	NOUN
easat-8175	59	19	delivery	delivery	NOUN
easat-8175	59	20	:	:	PUNCT
easat-8175	59	21	service	service	NOUN
easat-8175	59	22	providers	provider	NOUN
easat-8175	59	23	must	must	AUX
easat-8175	59	24	develop	develop	VERB
easat-8175	59	25	processes	process	NOUN
easat-8175	59	26	that	that	PRON
easat-8175	59	27	are	be	AUX
easat-8175	59	28	better	well	ADJ
easat-8175	59	29	than	than	ADP
easat-8175	59	30	the	the	DET
easat-8175	59	31	existing	exist	VERB
easat-8175	59	32	ones	one	NOUN
easat-8175	59	33	,	,	PUNCT
easat-8175	59	34	create	create	VERB
easat-8175	59	35	entirely	entirely	ADV
easat-8175	59	36	new	new	ADJ
easat-8175	59	37	processes	process	NOUN
easat-8175	59	38	,	,	PUNCT
easat-8175	59	39	or	or	CCONJ
easat-8175	59	40	improve	improve	VERB
easat-8175	59	41	services	service	NOUN
easat-8175	59	42	to	to	PART
easat-8175	59	43	provide	provide	VERB
easat-8175	59	44	customers	customer	NOUN
easat-8175	59	45	with	with	ADP
easat-8175	59	46	more	more	ADV
easat-8175	59	47	convenient	convenient	ADJ
easat-8175	59	48	and	and	CCONJ
easat-8175	59	49	faster	fast	ADJ
easat-8175	59	50	service	service	NOUN
easat-8175	59	51	delivery	delivery	NOUN
easat-8175	60	1	[	[	X
easat-8175	60	2	14	14	NUM
easat-8175	60	3	,	,	PUNCT
easat-8175	60	4	15	15	NUM
easat-8175	60	5	]	]	PUNCT
easat-8175	60	6	.	.	PUNCT
easat-8175	61	1	•	•	NUM
easat-8175	61	2	new	new	ADJ
easat-8175	61	3	technological	technological	ADJ
easat-8175	61	4	service	service	NOUN
easat-8175	61	5	:	:	PUNCT
easat-8175	61	6	this	this	PRON
easat-8175	61	7	involves	involve	VERB
easat-8175	61	8	the	the	DET
easat-8175	61	9	application	application	NOUN
easat-8175	61	10	of	of	ADP
easat-8175	61	11	technology	technology	NOUN
easat-8175	61	12	to	to	PART
easat-8175	61	13	enhance	enhance	VERB
easat-8175	61	14	businesses	business	NOUN
easat-8175	61	15	and	and	CCONJ
easat-8175	61	16	provide	provide	VERB
easat-8175	61	17	greater	great	ADJ
easat-8175	61	18	value	value	NOUN
easat-8175	61	19	to	to	ADP
easat-8175	61	20	customers	customer	NOUN
easat-8175	61	21	by	by	ADP
easat-8175	61	22	creating	create	VERB
easat-8175	61	23	service	service	NOUN
easat-8175	61	24	innovation	innovation	NOUN
easat-8175	61	25	based	base	VERB
easat-8175	61	26	on	on	ADP
easat-8175	61	27	social	social	ADJ
easat-8175	61	28	networks	network	NOUN
easat-8175	61	29	,	,	PUNCT
easat-8175	61	30	enabling	enable	VERB
easat-8175	61	31	the	the	DET
easat-8175	61	32	expansion	expansion	NOUN
easat-8175	61	33	of	of	ADP
easat-8175	61	34	the	the	DET
easat-8175	61	35	service	service	NOUN
easat-8175	61	36	sector	sector	NOUN
easat-8175	61	37	market	market	NOUN
easat-8175	61	38	to	to	PART
easat-8175	61	39	provide	provide	VERB
easat-8175	61	40	service	service	NOUN
easat-8175	61	41	coverage	coverage	NOUN
easat-8175	61	42	to	to	ADP
easat-8175	61	43	a	a	DET
easat-8175	61	44	broader	broad	ADJ
easat-8175	61	45	range	range	NOUN
easat-8175	61	46	of	of	ADP
easat-8175	61	47	target	target	NOUN
easat-8175	61	48	customers	customer	NOUN
easat-8175	61	49	[	[	X
easat-8175	61	50	16	16	NUM
easat-8175	61	51	]	]	PUNCT
easat-8175	61	52	.	.	PUNCT
easat-8175	62	1	•	•	NUM
easat-8175	62	2	new	new	ADJ
easat-8175	62	3	service	service	NOUN
easat-8175	62	4	concept	concept	NOUN
easat-8175	62	5	:	:	PUNCT
easat-8175	62	6	this	this	PRON
easat-8175	62	7	involves	involve	VERB
easat-8175	62	8	integrating	integrate	VERB
easat-8175	62	9	various	various	ADJ
easat-8175	62	10	service	service	NOUN
easat-8175	62	11	formats	format	NOUN
easat-8175	62	12	to	to	PART
easat-8175	62	13	create	create	VERB
easat-8175	62	14	a	a	DET
easat-8175	62	15	comprehensive	comprehensive	ADJ
easat-8175	62	16	new	new	ADJ
easat-8175	62	17	service	service	NOUN
easat-8175	62	18	offering	offering	NOUN
easat-8175	62	19	for	for	ADP
easat-8175	62	20	customers	customer	NOUN
easat-8175	62	21	or	or	CCONJ
easat-8175	62	22	users	user	NOUN
easat-8175	62	23	.	.	PUNCT
easat-8175	63	1	it	it	PRON
easat-8175	63	2	may	may	AUX
easat-8175	63	3	include	include	VERB
easat-8175	63	4	offering	offer	VERB
easat-8175	63	5	services	service	NOUN
easat-8175	63	6	in	in	ADP
easat-8175	63	7	conjunction	conjunction	NOUN
easat-8175	63	8	with	with	ADP
easat-8175	63	9	goods	good	NOUN
easat-8175	63	10	or	or	CCONJ
easat-8175	63	11	products	product	NOUN
easat-8175	63	12	to	to	PART
easat-8175	63	13	meet	meet	VERB
easat-8175	63	14	diverse	diverse	ADJ
easat-8175	63	15	customer	customer	NOUN
easat-8175	63	16	needs	need	NOUN
easat-8175	63	17	,	,	PUNCT
easat-8175	63	18	enabling	enable	VERB
easat-8175	63	19	businesses	business	NOUN
easat-8175	63	20	to	to	PART
easat-8175	63	21	create	create	VERB
easat-8175	63	22	added	add	VERB
easat-8175	63	23	value	value	NOUN
easat-8175	63	24	in	in	ADP
easat-8175	63	25	their	their	PRON
easat-8175	63	26	service	service	NOUN
easat-8175	63	27	offerings	offering	NOUN
easat-8175	63	28	to	to	ADP
easat-8175	63	29	customers	customer	NOUN
easat-8175	63	30	and	and	CCONJ
easat-8175	63	31	stand	stand	VERB
easat-8175	63	32	out	out	ADP
easat-8175	63	33	from	from	ADP
easat-8175	63	34	competitors	competitor	NOUN
easat-8175	63	35	.	.	PUNCT
easat-8175	64	1	•	•	NUM
easat-8175	64	2	client	client	NOUN
easat-8175	64	3	interface	interface	NOUN
easat-8175	64	4	:	:	PUNCT
easat-8175	64	5	this	this	PRON
easat-8175	64	6	involves	involve	VERB
easat-8175	64	7	increasing	increase	VERB
easat-8175	64	8	channels	channel	NOUN
easat-8175	64	9	and	and	CCONJ
easat-8175	64	10	approaches	approach	NOUN
easat-8175	64	11	for	for	ADP
easat-8175	64	12	connecting	connect	VERB
easat-8175	64	13	service	service	NOUN
easat-8175	64	14	providers	provider	NOUN
easat-8175	64	15	with	with	ADP
easat-8175	64	16	customers	customer	NOUN
easat-8175	64	17	to	to	PART
easat-8175	64	18	deliver	deliver	VERB
easat-8175	64	19	information	information	NOUN
easat-8175	64	20	,	,	PUNCT
easat-8175	64	21	news	news	NOUN
easat-8175	64	22	,	,	PUNCT
easat-8175	64	23	and	and	CCONJ
easat-8175	64	24	knowledge	knowledge	NOUN
easat-8175	64	25	related	relate	VERB
easat-8175	64	26	to	to	ADP
easat-8175	64	27	service	service	NOUN
easat-8175	64	28	provision	provision	NOUN
easat-8175	64	29	,	,	PUNCT
easat-8175	64	30	as	as	ADV
easat-8175	64	31	well	well	ADV
easat-8175	64	32	as	as	ADP
easat-8175	64	33	facilitating	facilitate	VERB
easat-8175	64	34	feedback	feedback	NOUN
easat-8175	64	35	between	between	ADP
easat-8175	64	36	customers	customer	NOUN
easat-8175	64	37	and	and	CCONJ
easat-8175	64	38	service	service	NOUN
easat-8175	64	39	providers	provider	NOUN
easat-8175	64	40	[	[	X
easat-8175	64	41	17	17	NUM
easat-8175	64	42	]	]	PUNCT
easat-8175	64	43	.	.	PUNCT
easat-8175	65	1	figure	figure	NOUN
easat-8175	65	2	1	1	NUM
easat-8175	65	3	.	.	PUNCT
easat-8175	65	4	service	service	NOUN
easat-8175	65	5	innovation	innovation	NOUN
easat-8175	65	6	observed	observe	VERB
easat-8175	65	7	variables	variable	NOUN
easat-8175	65	8	.	.	PUNCT
easat-8175	66	1	source	source	NOUN
easat-8175	66	2	:	:	PUNCT
easat-8175	66	3	martin	martin	PROPN
easat-8175	66	4	,	,	PUNCT
easat-8175	66	5	et	et	PROPN
easat-8175	66	6	al	al	PROPN
easat-8175	66	7	.	.	PUNCT
easat-8175	67	1	[	[	X
easat-8175	67	2	2	2	NUM
easat-8175	67	3	]	]	PUNCT
easat-8175	67	4	.	.	PUNCT
easat-8175	68	1	1.3	1.3	NUM
easat-8175	68	2	.	.	PUNCT
easat-8175	69	1	theoretical	theoretical	ADJ
easat-8175	69	2	frameworks	framework	NOUN
easat-8175	69	3	on	on	ADP
easat-8175	69	4	service	service	NOUN
easat-8175	69	5	quality	quality	NOUN
easat-8175	69	6	the	the	DET
easat-8175	69	7	conceptualization	conceptualization	NOUN
easat-8175	69	8	of	of	ADP
easat-8175	69	9	service	service	NOUN
easat-8175	69	10	quality	quality	NOUN
easat-8175	69	11	,	,	PUNCT
easat-8175	69	12	as	as	SCONJ
easat-8175	69	13	articulated	articulate	VERB
easat-8175	69	14	by	by	ADP
easat-8175	69	15	fazal	fazal	PROPN
easat-8175	69	16	-	-	PUNCT
easat-8175	69	17	e	e	NOUN
easat-8175	69	18	-	-	PROPN
easat-8175	69	19	hasan	hasan	PROPN
easat-8175	69	20	,	,	PUNCT
easat-8175	69	21	et	et	PROPN
easat-8175	69	22	al	al	PROPN
easat-8175	69	23	.	.	PUNCT
easat-8175	70	1	[	[	X
easat-8175	70	2	18	18	NUM
easat-8175	70	3	]	]	PUNCT
easat-8175	70	4	posits	posit	NOUN
easat-8175	70	5	that	that	SCONJ
easat-8175	70	6	service	service	NOUN
easat-8175	70	7	business	business	NOUN
easat-8175	70	8	activities	activity	NOUN
easat-8175	70	9	occur	occur	VERB
easat-8175	70	10	within	within	ADP
easat-8175	70	11	the	the	DET
easat-8175	70	12	interaction	interaction	NOUN
easat-8175	70	13	between	between	ADP
easat-8175	70	14	service	service	NOUN
easat-8175	70	15	providers	provider	NOUN
easat-8175	70	16	and	and	CCONJ
easat-8175	70	17	service	service	NOUN
easat-8175	70	18	recipients	recipient	NOUN
easat-8175	70	19	.	.	PUNCT
easat-8175	71	1	zeithaml	zeithaml	PROPN
easat-8175	71	2	,	,	PUNCT
easat-8175	71	3	et	et	PROPN
easat-8175	71	4	al	al	PROPN
easat-8175	71	5	.	.	PUNCT
easat-8175	72	1	[	[	X
easat-8175	72	2	9	9	NUM
easat-8175	72	3	]	]	PUNCT
easat-8175	72	4	define	define	NOUN
easat-8175	72	5	service	service	NOUN
easat-8175	72	6	quality	quality	NOUN
easat-8175	72	7	as	as	ADP
easat-8175	72	8	the	the	DET
easat-8175	72	9	outcome	outcome	NOUN
easat-8175	72	10	of	of	ADP
easat-8175	72	11	the	the	DET
easat-8175	72	12	user	user	NOUN
easat-8175	72	13	perceptions	perception	NOUN
easat-8175	72	14	and	and	CCONJ
easat-8175	72	15	expectations	expectation	NOUN
easat-8175	72	16	.	.	PUNCT
easat-8175	73	1	due	due	ADP
easat-8175	73	2	to	to	ADP
easat-8175	73	3	the	the	DET
easat-8175	73	4	intangible	intangible	ADJ
easat-8175	73	5	nature	nature	NOUN
easat-8175	73	6	of	of	ADP
easat-8175	73	7	services	service	NOUN
easat-8175	73	8	,	,	PUNCT
easat-8175	73	9	the	the	DET
easat-8175	73	10	evaluation	evaluation	NOUN
easat-8175	73	11	of	of	ADP
easat-8175	73	12	service	service	NOUN
easat-8175	73	13	quality	quality	NOUN
easat-8175	73	14	is	be	AUX
easat-8175	73	15	inherently	inherently	ADV
easat-8175	73	16	more	more	ADV
easat-8175	73	17	complex	complex	ADJ
easat-8175	73	18	than	than	ADP
easat-8175	73	19	that	that	PRON
easat-8175	73	20	of	of	ADP
easat-8175	73	21	product	product	NOUN
easat-8175	73	22	quality	quality	NOUN
easat-8175	73	23	.	.	PUNCT
easat-8175	74	1	service	service	NOUN
easat-8175	74	2	quality	quality	NOUN
easat-8175	74	3	assessment	assessment	NOUN
easat-8175	74	4	becomes	become	VERB
easat-8175	74	5	apparent	apparent	ADJ
easat-8175	74	6	during	during	ADP
easat-8175	74	7	service	service	NOUN
easat-8175	74	8	delivery	delivery	NOUN
easat-8175	74	9	and	and	CCONJ
easat-8175	74	10	as	as	ADP
easat-8175	74	11	a	a	DET
easat-8175	74	12	result	result	NOUN
easat-8175	74	13	of	of	ADP
easat-8175	74	14	service	service	NOUN
easat-8175	74	15	outcomes	outcome	NOUN
easat-8175	74	16	in	in	ADP
easat-8175	74	17	which	which	PRON
easat-8175	74	18	the	the	DET
easat-8175	74	19	customer	customer	NOUN
easat-8175	74	20	-	-	PUNCT
easat-8175	74	21	perceived	perceive	VERB
easat-8175	74	22	service	service	NOUN
easat-8175	74	23	quality	quality	NOUN
easat-8175	74	24	stems	stem	VERB
easat-8175	74	25	from	from	ADP
easat-8175	74	26	a	a	DET
easat-8175	74	27	customer	customer	NOUN
easat-8175	74	28	's	's	PART
easat-8175	74	29	evaluation	evaluation	NOUN
easat-8175	74	30	process	process	NOUN
easat-8175	74	31	,	,	PUNCT
easat-8175	74	32	wherein	wherein	SCONJ
easat-8175	74	33	they	they	PRON
easat-8175	74	34	compare	compare	VERB
easat-8175	74	35	their	their	PRON
easat-8175	74	36	perceptions	perception	NOUN
easat-8175	74	37	of	of	ADP
easat-8175	74	38	service	service	NOUN
easat-8175	74	39	delivery	delivery	NOUN
easat-8175	74	40	against	against	ADP
easat-8175	74	41	their	their	PRON
easat-8175	74	42	service	service	NOUN
easat-8175	74	43	expectations	expectation	NOUN
easat-8175	74	44	.	.	PUNCT
easat-8175	75	1	this	this	DET
easat-8175	75	2	assessment	assessment	NOUN
easat-8175	75	3	is	be	AUX
easat-8175	75	4	often	often	ADV
easat-8175	75	5	measured	measure	VERB
easat-8175	75	6	using	use	VERB
easat-8175	75	7	a	a	DET
easat-8175	75	8	five	five	NUM
easat-8175	75	9	-	-	PUNCT
easat-8175	75	10	dimensional	dimensional	ADJ
easat-8175	75	11	service	service	NOUN
easat-8175	75	12	quality	quality	NOUN
easat-8175	75	13	questionnaire	questionnaire	NOUN
easat-8175	75	14	:	:	PUNCT
easat-8175	75	15	1476	1476	NUM
easat-8175	75	16	edelweiss	edelweiss	PROPN
easat-8175	75	17	applied	apply	VERB
easat-8175	75	18	science	science	NOUN
easat-8175	75	19	and	and	CCONJ
easat-8175	75	20	technology	technology	NOUN
easat-8175	75	21	issn	issn	PROPN
easat-8175	75	22	:	:	PUNCT
easat-8175	75	23	2576	2576	NUM
easat-8175	75	24	-	-	SYM
easat-8175	75	25	8484	8484	NUM
easat-8175	75	26	vol	vol	NOUN
easat-8175	75	27	.	.	PROPN
easat-8175	76	1	9	9	NUM
easat-8175	76	2	,	,	PUNCT
easat-8175	76	3	no	no	INTJ
easat-8175	76	4	.	.	NOUN
easat-8175	76	5	6	6	NUM
easat-8175	76	6	:	:	SYM
easat-8175	76	7	1473	1473	NUM
easat-8175	76	8	-	-	SYM
easat-8175	76	9	1489	1489	NUM
easat-8175	76	10	,	,	PUNCT
easat-8175	76	11	2025	2025	NUM
easat-8175	76	12	doi	doi	NOUN
easat-8175	76	13	:	:	PUNCT
easat-8175	76	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	76	15	©	©	ADP
easat-8175	76	16	2025	2025	NUM
easat-8175	76	17	by	by	ADP
easat-8175	76	18	the	the	DET
easat-8175	76	19	authors	author	NOUN
easat-8175	76	20	;	;	PUNCT
easat-8175	76	21	licensee	licensee	PROPN
easat-8175	76	22	learning	learning	NOUN
easat-8175	76	23	gate	gate	NOUN
easat-8175	76	24	•	•	NOUN
easat-8175	76	25	tangibility	tangibility	NOUN
easat-8175	76	26	:	:	PUNCT
easat-8175	76	27	this	this	DET
easat-8175	76	28	dimension	dimension	NOUN
easat-8175	76	29	refers	refer	VERB
easat-8175	76	30	to	to	ADP
easat-8175	76	31	the	the	DET
easat-8175	76	32	evident	evident	ADJ
easat-8175	76	33	physical	physical	ADJ
easat-8175	76	34	aspects	aspect	NOUN
easat-8175	76	35	that	that	PRON
easat-8175	76	36	illustrate	illustrate	VERB
easat-8175	76	37	facilities	facility	NOUN
easat-8175	76	38	such	such	ADJ
easat-8175	76	39	as	as	ADP
easat-8175	76	40	the	the	DET
easat-8175	76	41	venue	venue	NOUN
easat-8175	76	42	,	,	PUNCT
easat-8175	76	43	personnel	personnel	NOUN
easat-8175	76	44	,	,	PUNCT
easat-8175	76	45	equipment	equipment	NOUN
easat-8175	76	46	,	,	PUNCT
easat-8175	76	47	tools	tool	NOUN
easat-8175	76	48	,	,	PUNCT
easat-8175	76	49	documents	document	NOUN
easat-8175	76	50	used	use	VERB
easat-8175	76	51	for	for	ADP
easat-8175	76	52	communication	communication	NOUN
easat-8175	76	53	,	,	PUNCT
easat-8175	76	54	and	and	CCONJ
easat-8175	76	55	symbols	symbol	NOUN
easat-8175	76	56	,	,	PUNCT
easat-8175	76	57	as	as	ADV
easat-8175	76	58	well	well	ADV
easat-8175	76	59	as	as	ADP
easat-8175	76	60	the	the	DET
easat-8175	76	61	environmental	environmental	NOUN
easat-8175	76	62	that	that	PRON
easat-8175	76	63	foster	foster	VERB
easat-8175	76	64	a	a	DET
easat-8175	76	65	sense	sense	NOUN
easat-8175	76	66	of	of	ADP
easat-8175	76	67	care	care	NOUN
easat-8175	76	68	and	and	CCONJ
easat-8175	76	69	determination	determination	NOUN
easat-8175	76	70	from	from	ADP
easat-8175	76	71	the	the	DET
easat-8175	76	72	service	service	NOUN
easat-8175	76	73	provider	provider	NOUN
easat-8175	76	74	.	.	PUNCT
easat-8175	77	1	tangible	tangible	ADJ
easat-8175	77	2	service	service	NOUN
easat-8175	77	3	presentations	presentation	NOUN
easat-8175	77	4	enhance	enhance	VERB
easat-8175	77	5	customer	customer	NOUN
easat-8175	77	6	clarity	clarity	NOUN
easat-8175	77	7	in	in	ADP
easat-8175	77	8	perceiving	perceive	VERB
easat-8175	77	9	the	the	DET
easat-8175	77	10	service	service	NOUN
easat-8175	77	11	.	.	PUNCT
easat-8175	78	1	•	•	NUM
easat-8175	78	2	reliability	reliability	NOUN
easat-8175	78	3	:	:	PUNCT
easat-8175	78	4	this	this	PRON
easat-8175	78	5	encompasses	encompass	VERB
easat-8175	78	6	the	the	DET
easat-8175	78	7	ability	ability	NOUN
easat-8175	78	8	to	to	PART
easat-8175	78	9	provide	provide	VERB
easat-8175	78	10	services	service	NOUN
easat-8175	78	11	consistent	consistent	ADJ
easat-8175	78	12	with	with	ADP
easat-8175	78	13	the	the	DET
easat-8175	78	14	promises	promise	NOUN
easat-8175	78	15	made	make	VERB
easat-8175	78	16	to	to	ADP
easat-8175	78	17	customers	customer	NOUN
easat-8175	78	18	.	.	PUNCT
easat-8175	79	1	every	every	DET
easat-8175	79	2	service	service	NOUN
easat-8175	79	3	must	must	AUX
easat-8175	79	4	consistently	consistently	ADV
easat-8175	79	5	meet	meet	VERB
easat-8175	79	6	agreed	agree	VERB
easat-8175	79	7	-	-	PUNCT
easat-8175	79	8	upon	upon	NOUN
easat-8175	79	9	standards	standard	NOUN
easat-8175	79	10	and	and	CCONJ
easat-8175	79	11	inspire	inspire	VERB
easat-8175	79	12	trust	trust	PROPN
easat-8175	79	13	.	.	PUNCT
easat-8175	80	1	•	•	NUM
easat-8175	80	2	responsiveness	responsiveness	NOUN
easat-8175	80	3	:	:	PUNCT
easat-8175	80	4	this	this	PRON
easat-8175	80	5	denotes	denote	VERB
easat-8175	80	6	the	the	DET
easat-8175	80	7	readiness	readiness	NOUN
easat-8175	80	8	and	and	CCONJ
easat-8175	80	9	willingness	willingness	NOUN
easat-8175	80	10	to	to	PART
easat-8175	80	11	provide	provide	VERB
easat-8175	80	12	prompt	prompt	ADJ
easat-8175	80	13	service	service	NOUN
easat-8175	80	14	upon	upon	SCONJ
easat-8175	80	15	request	request	NOUN
easat-8175	80	16	,	,	PUNCT
easat-8175	80	17	ensuring	ensure	VERB
easat-8175	80	18	timely	timely	ADJ
easat-8175	80	19	fulfillment	fulfillment	NOUN
easat-8175	80	20	of	of	ADP
easat-8175	80	21	customer	customer	NOUN
easat-8175	80	22	needs	need	NOUN
easat-8175	80	23	.	.	PUNCT
easat-8175	81	1	it	it	PRON
easat-8175	81	2	includes	include	VERB
easat-8175	81	3	facilitating	facilitate	VERB
easat-8175	81	4	ease	ease	NOUN
easat-8175	81	5	of	of	ADP
easat-8175	81	6	access	access	NOUN
easat-8175	81	7	to	to	ADP
easat-8175	81	8	services	service	NOUN
easat-8175	81	9	and	and	CCONJ
easat-8175	81	10	ensuring	ensure	VERB
easat-8175	81	11	convenience	convenience	NOUN
easat-8175	81	12	for	for	ADP
easat-8175	81	13	service	service	NOUN
easat-8175	81	14	users	user	NOUN
easat-8175	81	15	.	.	PUNCT
easat-8175	82	1	service	service	NOUN
easat-8175	82	2	should	should	AUX
easat-8175	82	3	be	be	AUX
easat-8175	82	4	distributed	distribute	VERB
easat-8175	82	5	comprehensively	comprehensively	ADV
easat-8175	82	6	and	and	CCONJ
easat-8175	82	7	efficiently	efficiently	ADV
easat-8175	82	8	.	.	PUNCT
easat-8175	83	1	•	•	NUM
easat-8175	83	2	assurance	assurance	NOUN
easat-8175	83	3	:	:	PUNCT
easat-8175	83	4	this	this	PRON
easat-8175	83	5	pertains	pertain	VERB
easat-8175	83	6	to	to	ADP
easat-8175	83	7	the	the	DET
easat-8175	83	8	ability	ability	NOUN
easat-8175	83	9	to	to	PART
easat-8175	83	10	instill	instill	VERB
easat-8175	83	11	confidence	confidence	NOUN
easat-8175	83	12	in	in	ADP
easat-8175	83	13	customers	customer	NOUN
easat-8175	83	14	.	.	PUNCT
easat-8175	84	1	service	service	NOUN
easat-8175	84	2	providers	provider	NOUN
easat-8175	84	3	must	must	AUX
easat-8175	84	4	demonstrate	demonstrate	VERB
easat-8175	84	5	proficient	proficient	ADJ
easat-8175	84	6	knowledge	knowledge	NOUN
easat-8175	84	7	and	and	CCONJ
easat-8175	84	8	capabilities	capability	NOUN
easat-8175	84	9	in	in	ADP
easat-8175	84	10	service	service	NOUN
easat-8175	84	11	delivery	delivery	NOUN
easat-8175	84	12	.	.	PUNCT
easat-8175	85	1	they	they	PRON
easat-8175	85	2	should	should	AUX
easat-8175	85	3	also	also	ADV
easat-8175	85	4	exhibit	exhibit	VERB
easat-8175	85	5	politeness	politeness	ADJ
easat-8175	85	6	,	,	PUNCT
easat-8175	85	7	gentleness	gentleness	NOUN
easat-8175	85	8	,	,	PUNCT
easat-8175	85	9	trustworthiness	trustworthiness	NOUN
easat-8175	85	10	,	,	PUNCT
easat-8175	85	11	and	and	CCONJ
easat-8175	85	12	integrity	integrity	NOUN
easat-8175	85	13	in	in	ADP
easat-8175	85	14	order	order	NOUN
easat-8175	85	15	to	to	PART
easat-8175	85	16	communicate	communicate	VERB
easat-8175	85	17	effectively	effectively	ADV
easat-8175	85	18	and	and	CCONJ
easat-8175	85	19	to	to	PART
easat-8175	85	20	ensure	ensure	VERB
easat-8175	85	21	that	that	SCONJ
easat-8175	85	22	the	the	DET
easat-8175	85	23	customers	customer	NOUN
easat-8175	85	24	receive	receive	VERB
easat-8175	85	25	optimal	optimal	ADJ
easat-8175	85	26	service	service	NOUN
easat-8175	85	27	.	.	PUNCT
easat-8175	86	1	•	•	NUM
easat-8175	86	2	empathy	empathy	NOUN
easat-8175	86	3	:	:	PUNCT
easat-8175	86	4	this	this	PRON
easat-8175	86	5	signifies	signify	VERB
easat-8175	86	6	the	the	DET
easat-8175	86	7	capacity	capacity	NOUN
easat-8175	86	8	to	to	PART
easat-8175	86	9	attend	attend	VERB
easat-8175	86	10	to	to	ADP
easat-8175	86	11	and	and	CCONJ
easat-8175	86	12	care	care	VERB
easat-8175	86	13	for	for	ADP
easat-8175	86	14	service	service	NOUN
easat-8175	86	15	recipients	recipient	NOUN
easat-8175	86	16	in	in	ADP
easat-8175	86	17	accordance	accordance	NOUN
easat-8175	86	18	with	with	ADP
easat-8175	86	19	their	their	PRON
easat-8175	86	20	individual	individual	ADJ
easat-8175	86	21	needs	need	NOUN
easat-8175	86	22	.	.	PUNCT
easat-8175	87	1	figure	figure	NOUN
easat-8175	87	2	2	2	NUM
easat-8175	87	3	.	.	PUNCT
easat-8175	87	4	service	service	NOUN
easat-8175	87	5	quality	quality	NOUN
easat-8175	87	6	observed	observe	VERB
easat-8175	87	7	variables	variable	NOUN
easat-8175	87	8	.	.	PUNCT
easat-8175	88	1	source	source	NOUN
easat-8175	88	2	:	:	PUNCT
easat-8175	88	3	fazal	fazal	PROPN
easat-8175	88	4	-	-	PUNCT
easat-8175	88	5	e	e	NOUN
easat-8175	88	6	-	-	PROPN
easat-8175	88	7	hasan	hasan	PROPN
easat-8175	88	8	,	,	PUNCT
easat-8175	88	9	et	et	PROPN
easat-8175	88	10	al	al	PROPN
easat-8175	88	11	.	.	PUNCT
easat-8175	89	1	[	[	X
easat-8175	89	2	18	18	NUM
easat-8175	89	3	]	]	PUNCT
easat-8175	89	4	.	.	PUNCT
easat-8175	90	1	1.4	1.4	NUM
easat-8175	90	2	.	.	PUNCT
easat-8175	90	3	concepts	concept	NOUN
easat-8175	90	4	and	and	CCONJ
easat-8175	90	5	theories	theory	NOUN
easat-8175	90	6	related	relate	VERB
easat-8175	90	7	to	to	ADP
easat-8175	90	8	service	service	NOUN
easat-8175	90	9	satisfaction	satisfaction	NOUN
easat-8175	90	10	service	service	NOUN
easat-8175	90	11	satisfaction	satisfaction	NOUN
easat-8175	90	12	is	be	AUX
easat-8175	90	13	the	the	DET
easat-8175	90	14	outcome	outcome	NOUN
easat-8175	90	15	of	of	ADP
easat-8175	90	16	an	an	DET
easat-8175	90	17	individual	individual	NOUN
easat-8175	90	18	's	's	PART
easat-8175	90	19	engagement	engagement	NOUN
easat-8175	90	20	with	with	ADP
easat-8175	90	21	a	a	DET
easat-8175	90	22	particular	particular	ADJ
easat-8175	90	23	entity	entity	NOUN
easat-8175	90	24	.	.	PUNCT
easat-8175	91	1	positive	positive	ADJ
easat-8175	91	2	attitudes	attitude	NOUN
easat-8175	91	3	indicate	indicate	VERB
easat-8175	91	4	satisfaction	satisfaction	NOUN
easat-8175	91	5	with	with	ADP
easat-8175	91	6	that	that	DET
easat-8175	91	7	entity	entity	NOUN
easat-8175	91	8	,	,	PUNCT
easat-8175	91	9	while	while	SCONJ
easat-8175	91	10	negative	negative	ADJ
easat-8175	91	11	attitudes	attitude	NOUN
easat-8175	91	12	indicate	indicate	VERB
easat-8175	91	13	dissatisfaction	dissatisfaction	NOUN
easat-8175	91	14	[	[	X
easat-8175	91	15	19	19	NUM
easat-8175	91	16	]	]	PUNCT
easat-8175	91	17	.	.	PUNCT
easat-8175	92	1	service	service	NOUN
easat-8175	92	2	satisfaction	satisfaction	NOUN
easat-8175	92	3	,	,	PUNCT
easat-8175	92	4	measured	measure	VERB
easat-8175	92	5	through	through	ADP
easat-8175	92	6	a	a	DET
easat-8175	92	7	customer	customer	NOUN
easat-8175	92	8	satisfaction	satisfaction	NOUN
easat-8175	92	9	questionnaire	questionnaire	NOUN
easat-8175	92	10	regarding	regard	VERB
easat-8175	92	11	railway	railway	NOUN
easat-8175	92	12	service	service	NOUN
easat-8175	92	13	usage	usage	NOUN
easat-8175	92	14	,	,	PUNCT
easat-8175	92	15	can	can	AUX
easat-8175	92	16	be	be	AUX
easat-8175	92	17	assessed	assess	VERB
easat-8175	92	18	across	across	ADP
easat-8175	92	19	five	five	NUM
easat-8175	92	20	dimensions	dimension	NOUN
easat-8175	92	21	:	:	PUNCT
easat-8175	92	22	•	•	NUM
easat-8175	92	23	equitable	equitable	ADJ
easat-8175	92	24	service	service	NOUN
easat-8175	92	25	:	:	PUNCT
easat-8175	92	26	this	this	PRON
easat-8175	92	27	refers	refer	VERB
easat-8175	92	28	to	to	ADP
easat-8175	92	29	fairness	fairness	NOUN
easat-8175	92	30	in	in	ADP
easat-8175	92	31	event	event	NOUN
easat-8175	92	32	management	management	NOUN
easat-8175	92	33	services	service	NOUN
easat-8175	92	34	based	base	VERB
easat-8175	92	35	on	on	ADP
easat-8175	92	36	equity	equity	NOUN
easat-8175	92	37	.	.	PUNCT
easat-8175	93	1	all	all	DET
easat-8175	93	2	customers	customer	NOUN
easat-8175	93	3	are	be	AUX
easat-8175	93	4	treated	treat	VERB
easat-8175	93	5	as	as	ADP
easat-8175	93	6	individuals	individual	NOUN
easat-8175	93	7	with	with	ADP
easat-8175	93	8	the	the	DET
easat-8175	93	9	same	same	ADJ
easat-8175	93	10	service	service	NOUN
easat-8175	93	11	standards	standard	NOUN
easat-8175	93	12	.	.	PUNCT
easat-8175	94	1	•	•	NUM
easat-8175	94	2	timely	timely	ADJ
easat-8175	94	3	service	service	NOUN
easat-8175	94	4	:	:	PUNCT
easat-8175	94	5	this	this	PRON
easat-8175	94	6	refers	refer	VERB
easat-8175	94	7	to	to	ADP
easat-8175	94	8	the	the	DET
easat-8175	94	9	punctual	punctual	ADJ
easat-8175	94	10	and	and	CCONJ
easat-8175	94	11	timely	timely	ADJ
easat-8175	94	12	provision	provision	NOUN
easat-8175	94	13	of	of	ADP
easat-8175	94	14	event	event	NOUN
easat-8175	94	15	management	management	NOUN
easat-8175	94	16	services	service	NOUN
easat-8175	94	17	,	,	PUNCT
easat-8175	94	18	leading	lead	VERB
easat-8175	94	19	to	to	ADP
easat-8175	94	20	customer	customer	NOUN
easat-8175	94	21	satisfaction	satisfaction	NOUN
easat-8175	94	22	.	.	PUNCT
easat-8175	95	1	1477	1477	NUM
easat-8175	95	2	edelweiss	edelweiss	PROPN
easat-8175	95	3	applied	apply	VERB
easat-8175	95	4	science	science	NOUN
easat-8175	95	5	and	and	CCONJ
easat-8175	95	6	technology	technology	NOUN
easat-8175	95	7	issn	issn	PROPN
easat-8175	95	8	:	:	PUNCT
easat-8175	95	9	2576	2576	NUM
easat-8175	95	10	-	-	SYM
easat-8175	95	11	8484	8484	NUM
easat-8175	95	12	vol	vol	NOUN
easat-8175	95	13	.	.	PROPN
easat-8175	96	1	9	9	NUM
easat-8175	96	2	,	,	PUNCT
easat-8175	96	3	no	no	INTJ
easat-8175	96	4	.	.	NOUN
easat-8175	96	5	6	6	NUM
easat-8175	96	6	:	:	SYM
easat-8175	96	7	1473	1473	NUM
easat-8175	96	8	-	-	SYM
easat-8175	96	9	1489	1489	NUM
easat-8175	96	10	,	,	PUNCT
easat-8175	96	11	2025	2025	NUM
easat-8175	96	12	doi	doi	NOUN
easat-8175	96	13	:	:	PUNCT
easat-8175	96	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	96	15	©	©	ADP
easat-8175	96	16	2025	2025	NUM
easat-8175	96	17	by	by	ADP
easat-8175	96	18	the	the	DET
easat-8175	96	19	authors	author	NOUN
easat-8175	96	20	;	;	PUNCT
easat-8175	96	21	licensee	licensee	PROPN
easat-8175	96	22	learning	learning	NOUN
easat-8175	96	23	gate	gate	VERB
easat-8175	96	24	•	•	ADJ
easat-8175	96	25	ample	ample	ADJ
easat-8175	96	26	service	service	NOUN
easat-8175	96	27	:	:	PUNCT
easat-8175	96	28	this	this	PRON
easat-8175	96	29	refers	refer	VERB
easat-8175	96	30	to	to	ADP
easat-8175	96	31	the	the	DET
easat-8175	96	32	provision	provision	NOUN
easat-8175	96	33	of	of	ADP
easat-8175	96	34	event	event	NOUN
easat-8175	96	35	management	management	NOUN
easat-8175	96	36	services	service	NOUN
easat-8175	96	37	in	in	ADP
easat-8175	96	38	sufficient	sufficient	ADJ
easat-8175	96	39	quantities	quantity	NOUN
easat-8175	96	40	to	to	PART
easat-8175	96	41	meet	meet	VERB
easat-8175	96	42	customer	customer	NOUN
easat-8175	96	43	needs	need	NOUN
easat-8175	96	44	.	.	PUNCT
easat-8175	97	1	•	•	NUM
easat-8175	97	2	continuous	continuous	ADJ
easat-8175	97	3	service	service	NOUN
easat-8175	97	4	provision	provision	NOUN
easat-8175	97	5	:	:	PUNCT
easat-8175	97	6	this	this	PRON
easat-8175	97	7	refers	refer	VERB
easat-8175	97	8	to	to	ADP
easat-8175	97	9	the	the	DET
easat-8175	97	10	consistent	consistent	ADJ
easat-8175	97	11	provision	provision	NOUN
easat-8175	97	12	of	of	ADP
easat-8175	97	13	event	event	NOUN
easat-8175	97	14	management	management	NOUN
easat-8175	97	15	services	service	NOUN
easat-8175	97	16	,	,	PUNCT
easat-8175	97	17	prioritizing	prioritize	VERB
easat-8175	97	18	customer	customer	NOUN
easat-8175	97	19	benefits	benefit	NOUN
easat-8175	97	20	.	.	PUNCT
easat-8175	98	1	•	•	NUM
easat-8175	98	2	progressive	progressive	ADJ
easat-8175	98	3	service	service	NOUN
easat-8175	98	4	:	:	PUNCT
easat-8175	98	5	this	this	PRON
easat-8175	98	6	refers	refer	VERB
easat-8175	98	7	to	to	ADP
easat-8175	98	8	the	the	DET
easat-8175	98	9	provision	provision	NOUN
easat-8175	98	10	of	of	ADP
easat-8175	98	11	event	event	NOUN
easat-8175	98	12	management	management	NOUN
easat-8175	98	13	services	service	NOUN
easat-8175	98	14	with	with	ADP
easat-8175	98	15	quality	quality	NOUN
easat-8175	98	16	improvements	improvement	NOUN
easat-8175	98	17	and	and	CCONJ
easat-8175	98	18	efficient	efficient	ADJ
easat-8175	98	19	and	and	CCONJ
easat-8175	98	20	effective	effective	ADJ
easat-8175	98	21	performance	performance	NOUN
easat-8175	98	22	[	[	X
easat-8175	98	23	20	20	NUM
easat-8175	98	24	]	]	PUNCT
easat-8175	98	25	.	.	PUNCT
easat-8175	99	1	figure	figure	NOUN
easat-8175	99	2	3	3	NUM
easat-8175	99	3	.	.	PUNCT
easat-8175	99	4	satisfactory	satisfactory	ADJ
easat-8175	99	5	service	service	NOUN
easat-8175	99	6	observed	observe	VERB
easat-8175	99	7	variables	variable	NOUN
easat-8175	99	8	.	.	PUNCT
easat-8175	100	1	source	source	NOUN
easat-8175	100	2	:	:	PUNCT
easat-8175	100	3	sukhu	sukhu	NOUN
easat-8175	100	4	,	,	PUNCT
easat-8175	100	5	et	et	PROPN
easat-8175	100	6	al	al	PROPN
easat-8175	100	7	.	.	PUNCT
easat-8175	101	1	[	[	X
easat-8175	101	2	19	19	NUM
easat-8175	101	3	]	]	PUNCT
easat-8175	101	4	.	.	PUNCT
easat-8175	102	1	1.5	1.5	NUM
easat-8175	102	2	.	.	PUNCT
easat-8175	102	3	concepts	concept	NOUN
easat-8175	102	4	and	and	CCONJ
easat-8175	102	5	theories	theory	NOUN
easat-8175	102	6	related	relate	VERB
easat-8175	102	7	to	to	ADP
easat-8175	102	8	loyalty	loyalty	NOUN
easat-8175	102	9	loyalty	loyalty	NOUN
easat-8175	102	10	is	be	AUX
easat-8175	102	11	the	the	DET
easat-8175	102	12	intention	intention	NOUN
easat-8175	102	13	to	to	PART
easat-8175	102	14	return	return	VERB
easat-8175	102	15	,	,	PUNCT
easat-8175	102	16	where	where	SCONJ
easat-8175	102	17	the	the	DET
easat-8175	102	18	customers	customer	NOUN
easat-8175	102	19	willingly	willingly	ADV
easat-8175	102	20	revisit	revisit	VERB
easat-8175	102	21	a	a	DET
easat-8175	102	22	service	service	NOUN
easat-8175	102	23	based	base	VERB
easat-8175	102	24	on	on	ADP
easat-8175	102	25	their	their	PRON
easat-8175	102	26	positive	positive	ADJ
easat-8175	102	27	experiences	experience	NOUN
easat-8175	102	28	and	and	CCONJ
easat-8175	102	29	resulting	result	VERB
easat-8175	102	30	satisfaction	satisfaction	NOUN
easat-8175	102	31	,	,	PUNCT
easat-8175	102	32	characterized	characterize	VERB
easat-8175	102	33	by	by	ADP
easat-8175	102	34	positive	positive	ADJ
easat-8175	102	35	word	word	NOUN
easat-8175	102	36	-	-	PUNCT
easat-8175	102	37	of	of	ADP
easat-8175	102	38	-	-	PUNCT
easat-8175	102	39	mouth	mouth	NOUN
easat-8175	102	40	referrals	referral	NOUN
easat-8175	102	41	,	,	PUNCT
easat-8175	102	42	driven	drive	VERB
easat-8175	102	43	by	by	ADP
easat-8175	102	44	the	the	DET
easat-8175	102	45	perceived	perceive	VERB
easat-8175	102	46	quality	quality	NOUN
easat-8175	102	47	and	and	CCONJ
easat-8175	102	48	service	service	NOUN
easat-8175	102	49	,	,	PUNCT
easat-8175	102	50	leading	lead	VERB
easat-8175	102	51	to	to	ADP
easat-8175	102	52	more	more	ADV
easat-8175	102	53	frequent	frequent	ADJ
easat-8175	102	54	or	or	CCONJ
easat-8175	102	55	imminent	imminent	ADJ
easat-8175	102	56	visits	visit	NOUN
easat-8175	102	57	to	to	ADP
easat-8175	102	58	the	the	DET
easat-8175	102	59	establishment	establishment	NOUN
easat-8175	102	60	and	and	CCONJ
easat-8175	102	61	recommendation	recommendation	NOUN
easat-8175	102	62	to	to	ADP
easat-8175	102	63	friends	friend	NOUN
easat-8175	102	64	or	or	CCONJ
easat-8175	102	65	others	other	NOUN
easat-8175	102	66	,	,	PUNCT
easat-8175	102	67	and	and	CCONJ
easat-8175	102	68	willingness	willingness	NOUN
easat-8175	102	69	to	to	PART
easat-8175	102	70	use	use	VERB
easat-8175	102	71	the	the	DET
easat-8175	102	72	service	service	NOUN
easat-8175	102	73	again	again	ADV
easat-8175	102	74	in	in	ADP
easat-8175	102	75	the	the	DET
easat-8175	102	76	future	future	NOUN
easat-8175	102	77	[	[	X
easat-8175	102	78	19	19	NUM
easat-8175	102	79	]	]	PUNCT
easat-8175	102	80	.	.	PUNCT
easat-8175	103	1	loyalty	loyalty	NOUN
easat-8175	103	2	,	,	PUNCT
easat-8175	103	3	measured	measure	VERB
easat-8175	103	4	through	through	ADP
easat-8175	103	5	three	three	NUM
easat-8175	103	6	loyalty	loyalty	NOUN
easat-8175	103	7	components	component	NOUN
easat-8175	103	8	,	,	PUNCT
easat-8175	103	9	includes	include	VERB
easat-8175	103	10	:	:	PUNCT
easat-8175	103	11	•	•	NOUN
easat-8175	103	12	continue	continue	VERB
easat-8175	103	13	servicing	service	VERB
easat-8175	103	14	:	:	PUNCT
easat-8175	103	15	this	this	PRON
easat-8175	103	16	refers	refer	VERB
easat-8175	103	17	to	to	ADP
easat-8175	103	18	the	the	DET
easat-8175	103	19	customer	customer	NOUN
easat-8175	103	20	's	's	PART
easat-8175	103	21	intention	intention	NOUN
easat-8175	103	22	to	to	PART
easat-8175	103	23	continue	continue	VERB
easat-8175	103	24	using	use	VERB
easat-8175	103	25	the	the	DET
easat-8175	103	26	services	service	NOUN
easat-8175	103	27	of	of	ADP
easat-8175	103	28	the	the	DET
easat-8175	103	29	event	event	NOUN
easat-8175	103	30	management	management	NOUN
easat-8175	103	31	company	company	NOUN
easat-8175	103	32	in	in	ADP
easat-8175	103	33	the	the	DET
easat-8175	103	34	future	future	NOUN
easat-8175	103	35	.	.	PUNCT
easat-8175	104	1	•	•	NUM
easat-8175	104	2	word	word	NOUN
easat-8175	104	3	of	of	ADP
easat-8175	104	4	mouth	mouth	NOUN
easat-8175	104	5	:	:	PUNCT
easat-8175	104	6	this	this	PRON
easat-8175	104	7	refers	refer	VERB
easat-8175	104	8	to	to	ADP
easat-8175	104	9	speaking	speak	VERB
easat-8175	104	10	positively	positively	ADV
easat-8175	104	11	about	about	ADP
easat-8175	104	12	the	the	DET
easat-8175	104	13	services	service	NOUN
easat-8175	104	14	provided	provide	VERB
easat-8175	104	15	by	by	ADP
easat-8175	104	16	the	the	DET
easat-8175	104	17	event	event	NOUN
easat-8175	104	18	management	management	NOUN
easat-8175	104	19	company	company	NOUN
easat-8175	104	20	.	.	PUNCT
easat-8175	105	1	•	•	NUM
easat-8175	105	2	willingness	willingness	NOUN
easat-8175	105	3	to	to	PART
easat-8175	105	4	pay	pay	VERB
easat-8175	105	5	:	:	PUNCT
easat-8175	105	6	this	this	PRON
easat-8175	105	7	signifies	signify	VERB
easat-8175	105	8	the	the	DET
easat-8175	105	9	maximum	maximum	ADJ
easat-8175	105	10	value	value	NOUN
easat-8175	105	11	that	that	PRON
easat-8175	105	12	the	the	DET
easat-8175	105	13	customers	customer	NOUN
easat-8175	105	14	are	be	AUX
easat-8175	105	15	willing	willing	ADJ
easat-8175	105	16	to	to	PART
easat-8175	105	17	pay	pay	VERB
easat-8175	105	18	for	for	ADP
easat-8175	105	19	event	event	NOUN
easat-8175	105	20	organization	organization	NOUN
easat-8175	105	21	[	[	X
easat-8175	105	22	21	21	NUM
easat-8175	105	23	]	]	PUNCT
easat-8175	105	24	.	.	PUNCT
easat-8175	106	1	1478	1478	NUM
easat-8175	106	2	edelweiss	edelweiss	PROPN
easat-8175	106	3	applied	apply	VERB
easat-8175	106	4	science	science	NOUN
easat-8175	106	5	and	and	CCONJ
easat-8175	106	6	technology	technology	NOUN
easat-8175	106	7	issn	issn	PROPN
easat-8175	106	8	:	:	PUNCT
easat-8175	106	9	2576	2576	NUM
easat-8175	106	10	-	-	SYM
easat-8175	106	11	8484	8484	NUM
easat-8175	106	12	vol	vol	NOUN
easat-8175	106	13	.	.	PROPN
easat-8175	107	1	9	9	NUM
easat-8175	107	2	,	,	PUNCT
easat-8175	107	3	no	no	INTJ
easat-8175	107	4	.	.	NOUN
easat-8175	107	5	6	6	NUM
easat-8175	107	6	:	:	SYM
easat-8175	107	7	1473	1473	NUM
easat-8175	107	8	-	-	SYM
easat-8175	107	9	1489	1489	NUM
easat-8175	107	10	,	,	PUNCT
easat-8175	107	11	2025	2025	NUM
easat-8175	107	12	doi	doi	NOUN
easat-8175	107	13	:	:	PUNCT
easat-8175	107	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	107	15	©	©	ADP
easat-8175	107	16	2025	2025	NUM
easat-8175	107	17	by	by	ADP
easat-8175	107	18	the	the	DET
easat-8175	107	19	authors	author	NOUN
easat-8175	107	20	;	;	PUNCT
easat-8175	107	21	licensee	licensee	PROPN
easat-8175	107	22	learning	learn	VERB
easat-8175	107	23	gate	gate	NOUN
easat-8175	107	24	figure	figure	NOUN
easat-8175	107	25	4	4	NUM
easat-8175	107	26	.	.	PUNCT
easat-8175	107	27	customer	customer	NOUN
easat-8175	107	28	loyalty	loyalty	NOUN
easat-8175	107	29	observed	observe	VERB
easat-8175	107	30	variables	variable	NOUN
easat-8175	107	31	.	.	PUNCT
easat-8175	108	1	source	source	NOUN
easat-8175	108	2	:	:	PUNCT
easat-8175	108	3	sukhu	sukhu	NOUN
easat-8175	108	4	,	,	PUNCT
easat-8175	108	5	et	et	PROPN
easat-8175	108	6	al	al	PROPN
easat-8175	108	7	.	.	PUNCT
easat-8175	109	1	[	[	X
easat-8175	109	2	19	19	NUM
easat-8175	109	3	]	]	PUNCT
easat-8175	109	4	.	.	PUNCT
easat-8175	110	1	figure	figure	NOUN
easat-8175	110	2	5	5	NUM
easat-8175	110	3	.	.	PUNCT
easat-8175	110	4	conceptual	conceptual	ADJ
easat-8175	110	5	framework	framework	NOUN
easat-8175	110	6	.	.	PUNCT
easat-8175	111	1	2	2	X
easat-8175	111	2	.	.	X
easat-8175	111	3	research	research	NOUN
easat-8175	111	4	methodology	methodology	NOUN
easat-8175	111	5	2.1	2.1	NUM
easat-8175	111	6	.	.	PUNCT
easat-8175	112	1	population	population	NOUN
easat-8175	112	2	and	and	CCONJ
easat-8175	112	3	sample	sample	VERB
easat-8175	112	4	the	the	DET
easat-8175	112	5	target	target	NOUN
easat-8175	112	6	population	population	NOUN
easat-8175	112	7	comprises	comprise	VERB
easat-8175	112	8	the	the	DET
easat-8175	112	9	customers	customer	NOUN
easat-8175	112	10	who	who	PRON
easat-8175	112	11	have	have	AUX
easat-8175	112	12	utilized	utilize	VERB
easat-8175	112	13	the	the	DET
easat-8175	112	14	services	service	NOUN
easat-8175	112	15	from	from	ADP
easat-8175	112	16	event	event	NOUN
easat-8175	112	17	management	management	NOUN
easat-8175	112	18	companies	company	NOUN
easat-8175	112	19	in	in	ADP
easat-8175	112	20	bangkok	bangkok	PROPN
easat-8175	112	21	metropolitan	metropolitan	PROPN
easat-8175	112	22	province	province	PROPN
easat-8175	112	23	more	more	ADJ
easat-8175	112	24	than	than	ADP
easat-8175	112	25	one	one	NUM
easat-8175	112	26	time	time	NOUN
easat-8175	112	27	.	.	PUNCT
easat-8175	113	1	the	the	DET
easat-8175	113	2	sample	sample	NOUN
easat-8175	113	3	in	in	ADP
easat-8175	113	4	this	this	DET
easat-8175	113	5	research	research	NOUN
easat-8175	113	6	consists	consist	VERB
easat-8175	113	7	of	of	ADP
easat-8175	113	8	customers	customer	NOUN
easat-8175	113	9	who	who	PRON
easat-8175	113	10	have	have	AUX
easat-8175	113	11	utilized	utilize	VERB
easat-8175	113	12	the	the	DET
easat-8175	113	13	services	service	NOUN
easat-8175	113	14	of	of	ADP
easat-8175	113	15	event	event	NOUN
easat-8175	113	16	management	management	NOUN
easat-8175	113	17	companies	company	NOUN
easat-8175	113	18	in	in	ADP
easat-8175	113	19	bangkok	bangkok	PROPN
easat-8175	113	20	metropolitan	metropolitan	PROPN
easat-8175	113	21	province	province	PROPN
easat-8175	113	22	more	more	ADJ
easat-8175	113	23	than	than	ADP
easat-8175	113	24	one	one	NUM
easat-8175	113	25	time	time	NOUN
easat-8175	113	26	,	,	PUNCT
easat-8175	113	27	for	for	ADP
easat-8175	113	28	which	which	PRON
easat-8175	113	29	the	the	DET
easat-8175	113	30	population	population	NOUN
easat-8175	113	31	size	size	NOUN
easat-8175	113	32	is	be	AUX
easat-8175	113	33	indeterminable	indeterminable	ADJ
easat-8175	113	34	.	.	PUNCT
easat-8175	114	1	the	the	DET
easat-8175	114	2	researchers	researcher	NOUN
easat-8175	114	3	determined	determine	VERB
easat-8175	114	4	the	the	DET
easat-8175	114	5	sample	sample	NOUN
easat-8175	114	6	size	size	NOUN
easat-8175	114	7	by	by	ADP
easat-8175	114	8	employing	employ	VERB
easat-8175	114	9	the	the	DET
easat-8175	114	10	criteria	criterion	NOUN
easat-8175	114	11	for	for	ADP
easat-8175	114	12	sample	sample	NOUN
easat-8175	114	13	selection	selection	NOUN
easat-8175	114	14	in	in	ADP
easat-8175	114	15	structural	structural	ADJ
easat-8175	114	16	equation	equation	NOUN
easat-8175	114	17	modeling	modeling	NOUN
easat-8175	114	18	(	(	PUNCT
easat-8175	114	19	sem	sem	NOUN
easat-8175	114	20	)	)	PUNCT
easat-8175	114	21	analysis	analysis	NOUN
easat-8175	114	22	,	,	PUNCT
easat-8175	114	23	which	which	PRON
easat-8175	114	24	stipulates	stipulate	VERB
easat-8175	114	25	that	that	SCONJ
easat-8175	114	26	the	the	DET
easat-8175	114	27	sample	sample	NOUN
easat-8175	114	28	size	size	NOUN
easat-8175	114	29	should	should	AUX
easat-8175	114	30	be	be	AUX
easat-8175	114	31	10	10	NUM
easat-8175	114	32	to	to	PART
easat-8175	114	33	20	20	NUM
easat-8175	114	34	times	time	NOUN
easat-8175	114	35	the	the	DET
easat-8175	114	36	number	number	NOUN
easat-8175	114	37	of	of	ADP
easat-8175	114	38	the	the	DET
easat-8175	114	39	parameters	parameter	NOUN
easat-8175	114	40	[	[	X
easat-8175	114	41	22	22	NUM
easat-8175	114	42	,	,	PUNCT
easat-8175	114	43	23	23	NUM
easat-8175	114	44	]	]	PUNCT
easat-8175	114	45	.	.	PUNCT
easat-8175	115	1	given	give	VERB
easat-8175	115	2	that	that	SCONJ
easat-8175	115	3	this	this	DET
easat-8175	115	4	research	research	NOUN
easat-8175	115	5	involved	involve	VERB
easat-8175	115	6	1479	1479	NUM
easat-8175	115	7	edelweiss	edelweiss	PROPN
easat-8175	115	8	applied	apply	VERB
easat-8175	115	9	science	science	NOUN
easat-8175	115	10	and	and	CCONJ
easat-8175	115	11	technology	technology	NOUN
easat-8175	115	12	issn	issn	PROPN
easat-8175	115	13	:	:	PUNCT
easat-8175	115	14	2576	2576	NUM
easat-8175	115	15	-	-	SYM
easat-8175	115	16	8484	8484	NUM
easat-8175	115	17	vol	vol	NOUN
easat-8175	115	18	.	.	PROPN
easat-8175	115	19	9	9	NUM
easat-8175	115	20	,	,	PUNCT
easat-8175	115	21	no	no	INTJ
easat-8175	115	22	.	.	NOUN
easat-8175	115	23	6	6	NUM
easat-8175	115	24	:	:	SYM
easat-8175	115	25	1473	1473	NUM
easat-8175	115	26	-	-	SYM
easat-8175	115	27	1489	1489	NUM
easat-8175	115	28	,	,	PUNCT
easat-8175	115	29	2025	2025	NUM
easat-8175	115	30	doi	doi	NOUN
easat-8175	115	31	:	:	PUNCT
easat-8175	115	32	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	115	33	©	©	ADP
easat-8175	115	34	2025	2025	NUM
easat-8175	115	35	by	by	ADP
easat-8175	115	36	the	the	DET
easat-8175	115	37	authors	author	NOUN
easat-8175	115	38	;	;	PUNCT
easat-8175	115	39	licensee	licensee	PROPN
easat-8175	115	40	learning	learning	NOUN
easat-8175	115	41	gate	gate	VERB
easat-8175	115	42	the	the	DET
easat-8175	115	43	sem	sem	PROPN
easat-8175	115	44	analysis	analysis	NOUN
easat-8175	115	45	,	,	PUNCT
easat-8175	115	46	the	the	DET
easat-8175	115	47	researchers	researcher	NOUN
easat-8175	115	48	utilized	utilize	VERB
easat-8175	115	49	the	the	DET
easat-8175	115	50	maximum	maximum	ADJ
easat-8175	115	51	multiplier	multipli	ADJ
easat-8175	115	52	of	of	ADP
easat-8175	115	53	20	20	NUM
easat-8175	115	54	times	time	NOUN
easat-8175	115	55	.	.	PUNCT
easat-8175	116	1	with	with	ADP
easat-8175	116	2	a	a	DET
easat-8175	116	3	total	total	NOUN
easat-8175	116	4	of	of	ADP
easat-8175	116	5	17	17	NUM
easat-8175	116	6	observed	observed	ADJ
easat-8175	116	7	variables	variable	NOUN
easat-8175	116	8	,	,	PUNCT
easat-8175	116	9	the	the	DET
easat-8175	116	10	resulting	result	VERB
easat-8175	116	11	sample	sample	NOUN
easat-8175	116	12	size	size	NOUN
easat-8175	116	13	was	be	AUX
easat-8175	116	14	340	340	NUM
easat-8175	116	15	samples	sample	NOUN
easat-8175	116	16	.	.	PUNCT
easat-8175	117	1	in	in	ADP
easat-8175	117	2	this	this	DET
easat-8175	117	3	research	research	NOUN
easat-8175	117	4	,	,	PUNCT
easat-8175	117	5	the	the	DET
easat-8175	117	6	researchers	researcher	NOUN
easat-8175	117	7	employed	employ	VERB
easat-8175	117	8	a	a	DET
easat-8175	117	9	convenience	convenience	NOUN
easat-8175	117	10	sampling	sampling	NOUN
easat-8175	117	11	method	method	NOUN
easat-8175	117	12	.	.	PUNCT
easat-8175	118	1	data	datum	NOUN
easat-8175	118	2	collection	collection	NOUN
easat-8175	118	3	was	be	AUX
easat-8175	118	4	conducted	conduct	VERB
easat-8175	118	5	using	use	VERB
easat-8175	118	6	an	an	DET
easat-8175	118	7	online	online	ADJ
easat-8175	118	8	questionnaire	questionnaire	NOUN
easat-8175	118	9	,	,	PUNCT
easat-8175	118	10	targeting	target	VERB
easat-8175	118	11	event	event	NOUN
easat-8175	118	12	management	management	NOUN
easat-8175	118	13	service	service	NOUN
easat-8175	118	14	users	user	NOUN
easat-8175	118	15	within	within	ADP
easat-8175	118	16	the	the	DET
easat-8175	118	17	inner	inner	ADJ
easat-8175	118	18	,	,	PUNCT
easat-8175	118	19	intermediate	intermediate	ADJ
easat-8175	118	20	,	,	PUNCT
easat-8175	118	21	and	and	CCONJ
easat-8175	118	22	outer	outer	ADJ
easat-8175	118	23	zones	zone	NOUN
easat-8175	118	24	of	of	ADP
easat-8175	118	25	bangkok	bangkok	PROPN
easat-8175	118	26	metropolitan	metropolitan	PROPN
easat-8175	118	27	province	province	PROPN
easat-8175	118	28	.	.	PUNCT
easat-8175	119	1	the	the	DET
easat-8175	119	2	data	data	NOUN
easat-8175	119	3	collection	collection	NOUN
easat-8175	119	4	took	take	VERB
easat-8175	119	5	place	place	NOUN
easat-8175	119	6	during	during	ADP
easat-8175	119	7	january	january	PROPN
easat-8175	119	8	and	and	CCONJ
easat-8175	119	9	february	february	PROPN
easat-8175	119	10	,	,	PUNCT
easat-8175	119	11	between	between	ADP
easat-8175	119	12	the	the	DET
easat-8175	119	13	hours	hour	NOUN
easat-8175	119	14	of	of	ADP
easat-8175	119	15	9:00	9:00	NUM
easat-8175	119	16	am	am	NOUN
easat-8175	119	17	to	to	ADP
easat-8175	119	18	12:00	12:00	NUM
easat-8175	119	19	pm	pm	NOUN
easat-8175	119	20	,	,	PUNCT
easat-8175	119	21	until	until	SCONJ
easat-8175	119	22	the	the	DET
easat-8175	119	23	target	target	NOUN
easat-8175	119	24	sample	sample	NOUN
easat-8175	119	25	size	size	NOUN
easat-8175	119	26	of	of	ADP
easat-8175	119	27	340	340	NUM
easat-8175	119	28	individuals	individual	NOUN
easat-8175	119	29	was	be	AUX
easat-8175	119	30	achieved	achieve	VERB
easat-8175	119	31	.	.	PUNCT
easat-8175	120	1	2.2	2.2	NUM
easat-8175	120	2	.	.	PUNCT
easat-8175	121	1	instrument	instrument	NOUN
easat-8175	121	2	construction	construction	NOUN
easat-8175	121	3	and	and	CCONJ
easat-8175	121	4	quality	quality	NOUN
easat-8175	121	5	development	development	NOUN
easat-8175	121	6	the	the	DET
easat-8175	121	7	research	research	NOUN
easat-8175	121	8	instrument	instrument	NOUN
easat-8175	121	9	employed	employ	VERB
easat-8175	121	10	in	in	ADP
easat-8175	121	11	this	this	DET
easat-8175	121	12	study	study	NOUN
easat-8175	121	13	was	be	AUX
easat-8175	121	14	a	a	DET
easat-8175	121	15	questionnaire	questionnaire	NOUN
easat-8175	121	16	.	.	PUNCT
easat-8175	122	1	the	the	DET
easat-8175	122	2	quality	quality	NOUN
easat-8175	122	3	assessment	assessment	NOUN
easat-8175	122	4	of	of	ADP
easat-8175	122	5	the	the	DET
easat-8175	122	6	research	research	NOUN
easat-8175	122	7	instrument	instrument	NOUN
easat-8175	122	8	was	be	AUX
easat-8175	122	9	conducted	conduct	VERB
easat-8175	122	10	to	to	PART
easat-8175	122	11	ensure	ensure	VERB
easat-8175	122	12	its	its	PRON
easat-8175	122	13	validity	validity	NOUN
easat-8175	122	14	and	and	CCONJ
easat-8175	122	15	reliability	reliability	NOUN
easat-8175	122	16	by	by	ADP
easat-8175	122	17	assessing	assess	VERB
easat-8175	122	18	content	content	NOUN
easat-8175	122	19	validity	validity	NOUN
easat-8175	122	20	and	and	CCONJ
easat-8175	122	21	reliability	reliability	NOUN
easat-8175	122	22	.	.	PUNCT
easat-8175	123	1	the	the	DET
easat-8175	123	2	instrument	instrument	NOUN
easat-8175	123	3	was	be	AUX
easat-8175	123	4	reviewed	review	VERB
easat-8175	123	5	by	by	ADP
easat-8175	123	6	five	five	NUM
easat-8175	123	7	experts	expert	NOUN
easat-8175	123	8	in	in	ADP
easat-8175	123	9	the	the	DET
easat-8175	123	10	relevant	relevant	ADJ
easat-8175	123	11	field	field	NOUN
easat-8175	123	12	.	.	PUNCT
easat-8175	124	1	content	content	NOUN
easat-8175	124	2	validity	validity	NOUN
easat-8175	124	3	was	be	AUX
easat-8175	124	4	assessed	assess	VERB
easat-8175	124	5	to	to	PART
easat-8175	124	6	ensure	ensure	VERB
easat-8175	124	7	comprehensiveness	comprehensiveness	NOUN
easat-8175	124	8	of	of	ADP
easat-8175	124	9	the	the	DET
easat-8175	124	10	content	content	NOUN
easat-8175	124	11	and	and	CCONJ
easat-8175	124	12	the	the	DET
easat-8175	124	13	appropriateness	appropriateness	NOUN
easat-8175	124	14	of	of	ADP
easat-8175	124	15	the	the	DET
easat-8175	124	16	language	language	NOUN
easat-8175	124	17	use	use	NOUN
easat-8175	124	18	.	.	PUNCT
easat-8175	125	1	this	this	PRON
easat-8175	125	2	involved	involve	VERB
easat-8175	125	3	calculating	calculate	VERB
easat-8175	125	4	the	the	DET
easat-8175	125	5	index	index	NOUN
easat-8175	125	6	of	of	ADP
easat-8175	125	7	item	item	NOUN
easat-8175	125	8	-	-	PUNCT
easat-8175	125	9	objective	objective	ADJ
easat-8175	125	10	congruence	congruence	NOUN
easat-8175	125	11	(	(	PUNCT
easat-8175	125	12	ioc	ioc	PROPN
easat-8175	125	13	)	)	PUNCT
easat-8175	125	14	.	.	PUNCT
easat-8175	126	1	only	only	ADV
easat-8175	126	2	the	the	DET
easat-8175	126	3	items	item	NOUN
easat-8175	126	4	with	with	ADP
easat-8175	126	5	an	an	DET
easat-8175	126	6	ioc	ioc	NOUN
easat-8175	126	7	value	value	NOUN
easat-8175	126	8	greater	great	ADJ
easat-8175	126	9	than	than	ADP
easat-8175	126	10	0.60	0.60	NUM
easat-8175	126	11	were	be	AUX
easat-8175	126	12	selected	select	VERB
easat-8175	126	13	.	.	PUNCT
easat-8175	127	1	it	it	PRON
easat-8175	127	2	is	be	AUX
easat-8175	127	3	found	find	VERB
easat-8175	127	4	that	that	SCONJ
easat-8175	127	5	the	the	DET
easat-8175	127	6	ioc	ioc	PROPN
easat-8175	127	7	values	value	NOUN
easat-8175	127	8	obtained	obtain	VERB
easat-8175	127	9	ranged	range	VERB
easat-8175	127	10	from	from	ADP
easat-8175	127	11	0.80	0.80	NUM
easat-8175	127	12	to	to	ADP
easat-8175	127	13	1.00	1.00	NUM
easat-8175	127	14	.	.	PUNCT
easat-8175	128	1	the	the	DET
easat-8175	128	2	questionnaire	questionnaire	NOUN
easat-8175	128	3	was	be	AUX
easat-8175	128	4	pilot	pilot	NOUN
easat-8175	128	5	tested	test	VERB
easat-8175	128	6	with	with	ADP
easat-8175	128	7	a	a	DET
easat-8175	128	8	sample	sample	NOUN
easat-8175	128	9	of	of	ADP
easat-8175	128	10	30	30	NUM
easat-8175	128	11	individuals	individual	NOUN
easat-8175	128	12	who	who	PRON
easat-8175	128	13	were	be	AUX
easat-8175	128	14	not	not	PART
easat-8175	128	15	part	part	NOUN
easat-8175	128	16	of	of	ADP
easat-8175	128	17	the	the	DET
easat-8175	128	18	main	main	ADJ
easat-8175	128	19	research	research	NOUN
easat-8175	128	20	sample	sample	NOUN
easat-8175	128	21	.	.	PUNCT
easat-8175	129	1	the	the	DET
easat-8175	129	2	data	datum	NOUN
easat-8175	129	3	obtained	obtain	VERB
easat-8175	129	4	from	from	ADP
easat-8175	129	5	the	the	DET
easat-8175	129	6	pilot	pilot	NOUN
easat-8175	129	7	test	test	NOUN
easat-8175	129	8	were	be	AUX
easat-8175	129	9	then	then	ADV
easat-8175	129	10	analyzed	analyze	VERB
easat-8175	129	11	to	to	PART
easat-8175	129	12	determine	determine	VERB
easat-8175	129	13	the	the	DET
easat-8175	129	14	item	item	NOUN
easat-8175	129	15	discrimination	discrimination	NOUN
easat-8175	129	16	,	,	PUNCT
easat-8175	129	17	which	which	PRON
easat-8175	129	18	ranged	range	VERB
easat-8175	129	19	from	from	ADP
easat-8175	129	20	0.42	0.42	NUM
easat-8175	129	21	to	to	ADP
easat-8175	129	22	0.64	0.64	NUM
easat-8175	129	23	.	.	PUNCT
easat-8175	130	1	the	the	DET
easat-8175	130	2	reliability	reliability	NOUN
easat-8175	130	3	of	of	ADP
easat-8175	130	4	the	the	DET
easat-8175	130	5	questionnaire	questionnaire	NOUN
easat-8175	130	6	was	be	AUX
easat-8175	130	7	assessed	assess	VERB
easat-8175	130	8	using	use	VERB
easat-8175	130	9	cronbach	cronbach	NOUN
easat-8175	130	10	's	's	PART
easat-8175	130	11	alpha	alpha	ADJ
easat-8175	130	12	coefficient	coefficient	NOUN
easat-8175	130	13	.	.	PUNCT
easat-8175	131	1	the	the	DET
easat-8175	131	2	overall	overall	ADJ
easat-8175	131	3	reliability	reliability	NOUN
easat-8175	131	4	was	be	AUX
easat-8175	131	5	found	find	VERB
easat-8175	131	6	to	to	PART
easat-8175	131	7	be	be	AUX
easat-8175	131	8	≥	≥	NOUN
easat-8175	131	9	0.7	0.7	NUM
easat-8175	131	10	.	.	PUNCT
easat-8175	132	1	the	the	DET
easat-8175	132	2	calculated	calculate	VERB
easat-8175	132	3	cronbach	cronbach	NOUN
easat-8175	132	4	's	's	PART
easat-8175	132	5	alpha	alpha	NOUN
easat-8175	132	6	value	value	NOUN
easat-8175	132	7	was	be	AUX
easat-8175	132	8	0.95	0.95	NUM
easat-8175	132	9	,	,	PUNCT
easat-8175	132	10	which	which	PRON
easat-8175	132	11	met	meet	VERB
easat-8175	132	12	the	the	DET
easat-8175	132	13	established	establish	VERB
easat-8175	132	14	criteria	criterion	NOUN
easat-8175	132	15	,	,	PUNCT
easat-8175	132	16	indicating	indicate	VERB
easat-8175	132	17	that	that	SCONJ
easat-8175	132	18	the	the	DET
easat-8175	132	19	questionnaire	questionnaire	NOUN
easat-8175	132	20	items	item	NOUN
easat-8175	132	21	were	be	AUX
easat-8175	132	22	reliable	reliable	ADJ
easat-8175	132	23	.	.	PUNCT
easat-8175	133	1	2.3	2.3	NUM
easat-8175	133	2	.	.	PUNCT
easat-8175	134	1	data	datum	NOUN
easat-8175	134	2	collection	collection	NOUN
easat-8175	134	3	for	for	ADP
easat-8175	134	4	this	this	DET
easat-8175	134	5	research	research	NOUN
easat-8175	134	6	,	,	PUNCT
easat-8175	134	7	data	datum	NOUN
easat-8175	134	8	collection	collection	NOUN
easat-8175	134	9	was	be	AUX
easat-8175	134	10	conducted	conduct	VERB
easat-8175	134	11	by	by	ADP
easat-8175	134	12	requesting	request	VERB
easat-8175	134	13	cooperation	cooperation	NOUN
easat-8175	134	14	from	from	ADP
easat-8175	134	15	a	a	DET
easat-8175	134	16	sample	sample	NOUN
easat-8175	134	17	of	of	ADP
easat-8175	134	18	the	the	DET
easat-8175	134	19	customers	customer	NOUN
easat-8175	134	20	who	who	PRON
easat-8175	134	21	had	have	AUX
easat-8175	134	22	utilized	utilize	VERB
easat-8175	134	23	the	the	DET
easat-8175	134	24	services	service	NOUN
easat-8175	134	25	of	of	ADP
easat-8175	134	26	event	event	NOUN
easat-8175	134	27	management	management	NOUN
easat-8175	134	28	companies	company	NOUN
easat-8175	134	29	in	in	ADP
easat-8175	134	30	bangkok	bangkok	PROPN
easat-8175	134	31	metropolitan	metropolitan	PROPN
easat-8175	134	32	province	province	PROPN
easat-8175	134	33	more	more	ADJ
easat-8175	134	34	than	than	ADP
easat-8175	134	35	one	one	NUM
easat-8175	134	36	time	time	NOUN
easat-8175	134	37	.	.	PUNCT
easat-8175	135	1	the	the	DET
easat-8175	135	2	researchers	researcher	NOUN
easat-8175	135	3	distributed	distribute	VERB
easat-8175	135	4	the	the	DET
easat-8175	135	5	questionnaire	questionnaire	NOUN
easat-8175	135	6	to	to	ADP
easat-8175	135	7	the	the	DET
easat-8175	135	8	sample	sample	NOUN
easat-8175	135	9	for	for	ADP
easat-8175	135	10	completion	completion	NOUN
easat-8175	135	11	and	and	CCONJ
easat-8175	135	12	collected	collect	VERB
easat-8175	135	13	the	the	DET
easat-8175	135	14	completed	complete	VERB
easat-8175	135	15	questionnaires	questionnaire	NOUN
easat-8175	135	16	in	in	ADP
easat-8175	135	17	person	person	NOUN
easat-8175	135	18	.	.	PUNCT
easat-8175	136	1	a	a	DET
easat-8175	136	2	total	total	NOUN
easat-8175	136	3	of	of	ADP
easat-8175	136	4	340	340	NUM
easat-8175	136	5	questionnaires	questionnaire	NOUN
easat-8175	136	6	were	be	AUX
easat-8175	136	7	returned	return	VERB
easat-8175	136	8	,	,	PUNCT
easat-8175	136	9	representing	represent	VERB
easat-8175	136	10	a	a	DET
easat-8175	136	11	100	100	NUM
easat-8175	136	12	%	%	NOUN
easat-8175	136	13	response	response	NOUN
easat-8175	136	14	rate	rate	NOUN
easat-8175	136	15	.	.	PUNCT
easat-8175	137	1	2.4	2.4	NUM
easat-8175	137	2	.	.	PUNCT
easat-8175	138	1	data	datum	NOUN
easat-8175	138	2	analysis	analysis	NOUN
easat-8175	138	3	the	the	DET
easat-8175	138	4	data	datum	NOUN
easat-8175	138	5	were	be	AUX
easat-8175	138	6	analyzed	analyze	VERB
easat-8175	138	7	by	by	ADP
easat-8175	138	8	processing	process	VERB
easat-8175	138	9	the	the	DET
easat-8175	138	10	data	datum	NOUN
easat-8175	138	11	from	from	ADP
easat-8175	138	12	the	the	DET
easat-8175	138	13	completed	complete	VERB
easat-8175	138	14	questionnaire	questionnaire	NOUN
easat-8175	138	15	using	use	VERB
easat-8175	138	16	the	the	DET
easat-8175	138	17	spss	spss	ADJ
easat-8175	138	18	statistical	statistical	ADJ
easat-8175	138	19	software	software	NOUN
easat-8175	138	20	.	.	PUNCT
easat-8175	139	1	the	the	DET
easat-8175	139	2	statistical	statistical	ADJ
easat-8175	139	3	methods	method	NOUN
easat-8175	139	4	employed	employ	VERB
easat-8175	139	5	for	for	ADP
easat-8175	139	6	data	datum	NOUN
easat-8175	139	7	analysis	analysis	NOUN
easat-8175	139	8	included	include	VERB
easat-8175	139	9	:	:	PUNCT
easat-8175	139	10	1	1	X
easat-8175	139	11	.	.	X
easat-8175	139	12	descriptive	descriptive	ADJ
easat-8175	139	13	analysis	analysis	NOUN
easat-8175	139	14	:	:	PUNCT
easat-8175	139	15	this	this	DET
easat-8175	139	16	method	method	NOUN
easat-8175	139	17	was	be	AUX
easat-8175	139	18	used	use	VERB
easat-8175	139	19	to	to	PART
easat-8175	139	20	analyze	analyze	VERB
easat-8175	139	21	the	the	DET
easat-8175	139	22	demographic	demographic	ADJ
easat-8175	139	23	data	datum	NOUN
easat-8175	139	24	in	in	ADP
easat-8175	139	25	section	section	NOUN
easat-8175	139	26	1	1	NUM
easat-8175	139	27	of	of	ADP
easat-8175	139	28	the	the	DET
easat-8175	139	29	questionnaire	questionnaire	NOUN
easat-8175	139	30	,	,	PUNCT
easat-8175	139	31	utilizing	utilize	VERB
easat-8175	139	32	frequency	frequency	NOUN
easat-8175	139	33	and	and	CCONJ
easat-8175	139	34	percentage	percentage	NOUN
easat-8175	139	35	.	.	PUNCT
easat-8175	140	1	for	for	ADP
easat-8175	140	2	section	section	NOUN
easat-8175	140	3	2	2	NUM
easat-8175	140	4	,	,	PUNCT
easat-8175	140	5	a	a	DET
easat-8175	140	6	quantitative	quantitative	ADJ
easat-8175	140	7	descriptive	descriptive	ADJ
easat-8175	140	8	analysis	analysis	NOUN
easat-8175	140	9	was	be	AUX
easat-8175	140	10	conducted	conduct	VERB
easat-8175	140	11	,	,	PUNCT
easat-8175	140	12	analyzing	analyze	VERB
easat-8175	140	13	the	the	DET
easat-8175	140	14	5	5	NUM
easat-8175	140	15	-	-	PUNCT
easat-8175	140	16	point	point	NOUN
easat-8175	140	17	rating	rating	NOUN
easat-8175	140	18	scale	scale	NOUN
easat-8175	140	19	questions	question	NOUN
easat-8175	140	20	based	base	VERB
easat-8175	140	21	on	on	ADP
easat-8175	140	22	likert	likert	PROPN
easat-8175	140	23	's	's	PART
easat-8175	140	24	method	method	NOUN
easat-8175	140	25	sirichai	sirichai	NOUN
easat-8175	141	1	[	[	X
easat-8175	141	2	24	24	NUM
easat-8175	141	3	]	]	PUNCT
easat-8175	141	4	using	use	VERB
easat-8175	141	5	mean	mean	NOUN
easat-8175	141	6	(	(	PUNCT
easat-8175	141	7	x	x	NOUN
easat-8175	141	8	)	)	PUNCT
easat-8175	141	9	and	and	CCONJ
easat-8175	141	10	standard	standard	ADJ
easat-8175	141	11	deviation	deviation	NOUN
easat-8175	141	12	(	(	PUNCT
easat-8175	141	13	s.d	s.d	PROPN
easat-8175	141	14	.	.	PROPN
easat-8175	141	15	)	)	PUNCT
easat-8175	141	16	calculations	calculation	NOUN
easat-8175	141	17	.	.	PUNCT
easat-8175	142	1	the	the	DET
easat-8175	142	2	interpretation	interpretation	NOUN
easat-8175	142	3	of	of	ADP
easat-8175	142	4	the	the	DET
easat-8175	142	5	mean	mean	ADJ
easat-8175	142	6	scores	score	NOUN
easat-8175	142	7	was	be	AUX
easat-8175	142	8	based	base	VERB
easat-8175	142	9	on	on	ADP
easat-8175	142	10	predetermined	predetermine	VERB
easat-8175	142	11	rating	rating	NOUN
easat-8175	142	12	scales	scale	NOUN
easat-8175	142	13	.	.	PUNCT
easat-8175	143	1	this	this	DET
easat-8175	143	2	analysis	analysis	NOUN
easat-8175	143	3	provided	provide	VERB
easat-8175	143	4	insights	insight	NOUN
easat-8175	143	5	into	into	ADP
easat-8175	143	6	the	the	DET
easat-8175	143	7	opinions	opinion	NOUN
easat-8175	143	8	and	and	CCONJ
easat-8175	143	9	perceived	perceive	VERB
easat-8175	143	10	importance	importance	NOUN
easat-8175	143	11	of	of	ADP
easat-8175	143	12	the	the	DET
easat-8175	143	13	influence	influence	NOUN
easat-8175	143	14	of	of	ADP
easat-8175	143	15	service	service	NOUN
easat-8175	143	16	innovation	innovation	NOUN
easat-8175	143	17	,	,	PUNCT
easat-8175	143	18	service	service	NOUN
easat-8175	143	19	quality	quality	NOUN
easat-8175	143	20	,	,	PUNCT
easat-8175	143	21	and	and	CCONJ
easat-8175	143	22	service	service	NOUN
easat-8175	143	23	satisfaction	satisfaction	NOUN
easat-8175	143	24	on	on	ADP
easat-8175	143	25	customer	customer	NOUN
easat-8175	143	26	loyalty	loyalty	NOUN
easat-8175	143	27	towards	towards	ADP
easat-8175	143	28	event	event	NOUN
easat-8175	143	29	management	management	NOUN
easat-8175	143	30	companies	company	NOUN
easat-8175	143	31	in	in	ADP
easat-8175	143	32	thailand	thailand	PROPN
easat-8175	143	33	.	.	PUNCT
easat-8175	144	1	2	2	X
easat-8175	144	2	.	.	X
easat-8175	144	3	hypothesis	hypothesis	NOUN
easat-8175	144	4	testing	testing	NOUN
easat-8175	144	5	using	use	VERB
easat-8175	144	6	pearson	pearson	PROPN
easat-8175	144	7	correlation	correlation	NOUN
easat-8175	144	8	:	:	PUNCT
easat-8175	144	9	hypothesis	hypothesis	NOUN
easat-8175	144	10	testing	testing	NOUN
easat-8175	144	11	for	for	ADP
easat-8175	144	12	relationships	relationship	NOUN
easat-8175	144	13	was	be	AUX
easat-8175	144	14	conducted	conduct	VERB
easat-8175	144	15	using	use	VERB
easat-8175	144	16	pearson	pearson	NOUN
easat-8175	144	17	correlation	correlation	NOUN
easat-8175	144	18	at	at	ADP
easat-8175	144	19	a	a	DET
easat-8175	144	20	significant	significant	ADJ
easat-8175	144	21	level	level	NOUN
easat-8175	144	22	of	of	ADP
easat-8175	144	23	0.05	0.05	NUM
easat-8175	144	24	.	.	PUNCT
easat-8175	145	1	the	the	DET
easat-8175	145	2	interpretation	interpretation	NOUN
easat-8175	145	3	of	of	ADP
easat-8175	145	4	the	the	DET
easat-8175	145	5	correlation	correlation	NOUN
easat-8175	145	6	coefficient	coefficient	NOUN
easat-8175	145	7	[	[	X
easat-8175	145	8	7	7	NUM
easat-8175	145	9	]	]	PUNCT
easat-8175	145	10	.	.	PUNCT
easat-8175	146	1	3	3	X
easat-8175	146	2	.	.	X
easat-8175	146	3	hypothesis	hypothesis	NOUN
easat-8175	146	4	testing	testing	NOUN
easat-8175	146	5	using	use	VERB
easat-8175	146	6	structural	structural	ADJ
easat-8175	146	7	equation	equation	NOUN
easat-8175	146	8	modeling	modeling	NOUN
easat-8175	146	9	(	(	PUNCT
easat-8175	146	10	sem	sem	NOUN
easat-8175	146	11	):	):	PUNCT
easat-8175	146	12	hypothesis	hypothesis	NOUN
easat-8175	146	13	testing	testing	NOUN
easat-8175	146	14	was	be	AUX
easat-8175	146	15	further	far	ADV
easat-8175	146	16	conducted	conduct	VERB
easat-8175	146	17	by	by	ADP
easat-8175	146	18	coding	code	VERB
easat-8175	146	19	the	the	DET
easat-8175	146	20	collected	collect	VERB
easat-8175	146	21	data	datum	NOUN
easat-8175	146	22	and	and	CCONJ
easat-8175	146	23	analyzing	analyze	VERB
easat-8175	146	24	it	it	PRON
easat-8175	146	25	using	use	VERB
easat-8175	146	26	spss	spss	PROPN
easat-8175	146	27	/	/	SYM
easat-8175	146	28	pc+	pc+	ADJ
easat-8175	146	29	(	(	PUNCT
easat-8175	146	30	statistical	statistical	ADJ
easat-8175	146	31	package	package	NOUN
easat-8175	146	32	for	for	ADP
easat-8175	146	33	the	the	DET
easat-8175	146	34	social	social	ADJ
easat-8175	146	35	sciences	sciences	PROPN
easat-8175	146	36	)	)	PUNCT
easat-8175	146	37	version	version	NOUN
easat-8175	146	38	23.0	23.0	NUM
easat-8175	146	39	.	.	PUNCT
easat-8175	147	1	the	the	DET
easat-8175	147	2	data	datum	NOUN
easat-8175	147	3	were	be	AUX
easat-8175	147	4	analyzed	analyze	VERB
easat-8175	147	5	using	use	VERB
easat-8175	147	6	descriptive	descriptive	ADJ
easat-8175	147	7	statistics	statistic	NOUN
easat-8175	147	8	and	and	CCONJ
easat-8175	147	9	inferential	inferential	ADJ
easat-8175	147	10	statistics	statistic	NOUN
easat-8175	147	11	.	.	PUNCT
easat-8175	148	1	structural	structural	ADJ
easat-8175	148	2	equation	equation	NOUN
easat-8175	148	3	modeling	modeling	NOUN
easat-8175	148	4	(	(	PUNCT
easat-8175	148	5	sem	sem	NOUN
easat-8175	148	6	)	)	PUNCT
easat-8175	148	7	and	and	CCONJ
easat-8175	148	8	path	path	NOUN
easat-8175	148	9	analysis	analysis	NOUN
easat-8175	148	10	were	be	AUX
easat-8175	148	11	performed	perform	VERB
easat-8175	148	12	using	use	VERB
easat-8175	148	13	lisrel	lisrel	NOUN
easat-8175	148	14	version	version	NOUN
easat-8175	148	15	9.20	9.20	NUM
easat-8175	148	16	.	.	PUNCT
easat-8175	149	1	the	the	DET
easat-8175	149	2	symbols	symbol	NOUN
easat-8175	149	3	used	use	VERB
easat-8175	149	4	in	in	ADP
easat-8175	149	5	the	the	DET
easat-8175	149	6	lisrel	lisrel	NOUN
easat-8175	149	7	model	model	NOUN
easat-8175	149	8	analysis	analysis	NOUN
easat-8175	149	9	were	be	AUX
easat-8175	149	10	defined	define	VERB
easat-8175	149	11	.	.	PUNCT
easat-8175	150	1	1480	1480	NUM
easat-8175	150	2	edelweiss	edelweiss	PROPN
easat-8175	150	3	applied	apply	VERB
easat-8175	150	4	science	science	NOUN
easat-8175	150	5	and	and	CCONJ
easat-8175	150	6	technology	technology	NOUN
easat-8175	150	7	issn	issn	PROPN
easat-8175	150	8	:	:	PUNCT
easat-8175	150	9	2576	2576	NUM
easat-8175	150	10	-	-	SYM
easat-8175	150	11	8484	8484	NUM
easat-8175	150	12	vol	vol	NOUN
easat-8175	150	13	.	.	PROPN
easat-8175	151	1	9	9	NUM
easat-8175	151	2	,	,	PUNCT
easat-8175	151	3	no	no	INTJ
easat-8175	151	4	.	.	NOUN
easat-8175	151	5	6	6	NUM
easat-8175	151	6	:	:	SYM
easat-8175	151	7	1473	1473	NUM
easat-8175	151	8	-	-	SYM
easat-8175	151	9	1489	1489	NUM
easat-8175	151	10	,	,	PUNCT
easat-8175	151	11	2025	2025	NUM
easat-8175	151	12	doi	doi	NOUN
easat-8175	151	13	:	:	PUNCT
easat-8175	151	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	151	15	©	©	ADP
easat-8175	151	16	2025	2025	NUM
easat-8175	151	17	by	by	ADP
easat-8175	151	18	the	the	DET
easat-8175	151	19	authors	author	NOUN
easat-8175	151	20	;	;	PUNCT
easat-8175	151	21	licensee	licensee	PROPN
easat-8175	151	22	learning	learn	VERB
easat-8175	151	23	gate	gate	NOUN
easat-8175	151	24	table	table	NOUN
easat-8175	151	25	1	1	NUM
easat-8175	151	26	.	.	PUNCT
easat-8175	152	1	summary	summary	NOUN
easat-8175	152	2	of	of	ADP
easat-8175	152	3	indices	index	NOUN
easat-8175	152	4	used	use	VERB
easat-8175	152	5	to	to	PART
easat-8175	152	6	assess	assess	VERB
easat-8175	152	7	the	the	DET
easat-8175	152	8	goodness	goodness	NOUN
easat-8175	152	9	-	-	PUNCT
easat-8175	152	10	of	of	ADP
easat-8175	152	11	-	-	PUNCT
easat-8175	152	12	fit	fit	NOUN
easat-8175	152	13	of	of	ADP
easat-8175	152	14	variables	variable	NOUN
easat-8175	152	15	with	with	ADP
easat-8175	152	16	empirical	empirical	ADJ
easat-8175	152	17	data	datum	NOUN
easat-8175	152	18	.	.	PUNCT
easat-8175	153	1	observed	observe	VERB
easat-8175	153	2	variables	variable	NOUN
easat-8175	153	3	aims	aim	VERB
easat-8175	153	4	thresholds	threshold	VERB
easat-8175	153	5	sources	source	NOUN
easat-8175	153	6	χ	χ	PRON
easat-8175	153	7	2	2	NUM
easat-8175	153	8	-test	-t	ADJ
easat-8175	153	9	to	to	PART
easat-8175	153	10	confirm	confirm	VERB
easat-8175	153	11	the	the	DET
easat-8175	153	12	null	null	ADJ
easat-8175	153	13	hypothesis	hypothesis	NOUN
easat-8175	153	14	that	that	PRON
easat-8175	153	15	the	the	DET
easat-8175	153	16	model	model	NOUN
easat-8175	153	17	is	be	AUX
easat-8175	153	18	consistent	consistent	ADJ
easat-8175	153	19	with	with	ADP
easat-8175	153	20	empirical	empirical	ADJ
easat-8175	153	21	data	datum	NOUN
easat-8175	153	22	.	.	PUNCT
easat-8175	154	1	not	not	PART
easat-8175	154	2	significant	significant	ADJ
easat-8175	154	3	(	(	PUNCT
easat-8175	154	4	p	p	X
easat-8175	154	5	>	>	X
easat-8175	154	6	0.05	0.05	NUM
easat-8175	154	7	)	)	PUNCT
easat-8175	154	8	diamantopoulos	diamantopoulo	NOUN
easat-8175	154	9	and	and	CCONJ
easat-8175	154	10	siguaw	siguaw	NOUN
easat-8175	155	1	[	[	X
easat-8175	155	2	25	25	NUM
easat-8175	155	3	]	]	X
easat-8175	155	4	χ	χ	DET
easat-8175	155	5	2	2	NUM
easat-8175	155	6	/df	/df	PUNCT
easat-8175	155	7	to	to	PART
easat-8175	155	8	examine	examine	VERB
easat-8175	155	9	whether	whether	SCONJ
easat-8175	155	10	the	the	DET
easat-8175	155	11	model	model	NOUN
easat-8175	155	12	is	be	AUX
easat-8175	155	13	consistent	consistent	ADJ
easat-8175	155	14	with	with	ADP
easat-8175	155	15	empirical	empirical	ADJ
easat-8175	155	16	data	datum	NOUN
easat-8175	155	17	.	.	PUNCT
easat-8175	156	1	<	<	X
easat-8175	157	1	2.00	2.00	NUM
easat-8175	157	2	:	:	PUNCT
easat-8175	157	3	good	good	ADJ
easat-8175	157	4	goodness	goodness	NOUN
easat-8175	157	5	-	-	PUNCT
easat-8175	157	6	of	of	ADP
easat-8175	157	7	-	-	PUNCT
easat-8175	157	8	fit	fit	NOUN
easat-8175	157	9	2.005.00	2.005.00	NUM
easat-8175	157	10	:	:	PUNCT
easat-8175	157	11	acceptable	acceptable	ADJ
easat-8175	157	12	goodness	goodness	NOUN
easat-8175	157	13	-	-	PUNCT
easat-8175	157	14	of	of	ADP
easat-8175	157	15	-	-	PUNCT
easat-8175	157	16	fit	fit	ADJ
easat-8175	157	17	diamantopoulos	diamantopoulo	NOUN
easat-8175	157	18	and	and	CCONJ
easat-8175	157	19	siguaw	siguaw	NOUN
easat-8175	157	20	[	[	X
easat-8175	157	21	25	25	NUM
easat-8175	157	22	]	]	PUNCT
easat-8175	157	23	and	and	CCONJ
easat-8175	157	24	bollen	bollen	X
easat-8175	157	25	[	[	X
easat-8175	157	26	26	26	NUM
easat-8175	157	27	]	]	X
easat-8175	157	28	cfi	cfi	NOUN
easat-8175	157	29	to	to	PART
easat-8175	157	30	measure	measure	VERB
easat-8175	157	31	the	the	DET
easat-8175	157	32	comparative	comparative	ADJ
easat-8175	157	33	fit	fit	NOUN
easat-8175	157	34	,	,	PUNCT
easat-8175	157	35	with	with	ADP
easat-8175	157	36	values	value	NOUN
easat-8175	157	37	ranging	range	VERB
easat-8175	157	38	from	from	ADP
easat-8175	157	39	0	0	NUM
easat-8175	157	40	to	to	ADP
easat-8175	157	41	1	1	NUM
easat-8175	157	42	.	.	PUNCT
easat-8175	157	43	≥	≥	NOUN
easat-8175	157	44	0.95	0.95	NUM
easat-8175	157	45	:	:	PUNCT
easat-8175	157	46	good	good	ADJ
easat-8175	157	47	goodness	goodness	NOUN
easat-8175	157	48	-	-	PUNCT
easat-8175	157	49	of	of	ADP
easat-8175	157	50	-	-	PUNCT
easat-8175	157	51	fit	fit	NOUN
easat-8175	157	52	0.900.95	0.900.95	NOUN
easat-8175	157	53	:	:	PUNCT
easat-8175	157	54	acceptable	acceptable	ADJ
easat-8175	157	55	goodness	goodness	NOUN
easat-8175	157	56	-	-	PUNCT
easat-8175	157	57	of	of	ADP
easat-8175	157	58	-	-	PUNCT
easat-8175	157	59	fit	fit	ADJ
easat-8175	157	60	diamantopoulos	diamantopoulo	NOUN
easat-8175	157	61	and	and	CCONJ
easat-8175	157	62	siguaw	siguaw	NOUN
easat-8175	158	1	[	[	X
easat-8175	158	2	25	25	NUM
easat-8175	158	3	]	]	PUNCT
easat-8175	158	4	;	;	PUNCT
easat-8175	158	5	hair	hair	NOUN
easat-8175	158	6	,	,	PUNCT
easat-8175	158	7	et	et	PROPN
easat-8175	158	8	al	al	PROPN
easat-8175	158	9	.	.	PUNCT
easat-8175	159	1	[	[	X
easat-8175	159	2	23	23	NUM
easat-8175	159	3	]	]	PUNCT
easat-8175	159	4	and	and	CCONJ
easat-8175	159	5	schumacker	schumacker	PROPN
easat-8175	159	6	and	and	CCONJ
easat-8175	159	7	lomax	lomax	PROPN
easat-8175	159	8	[	[	X
easat-8175	159	9	27	27	NUM
easat-8175	159	10	]	]	X
easat-8175	159	11	gfi	gfi	NOUN
easat-8175	159	12	to	to	PART
easat-8175	159	13	measure	measure	VERB
easat-8175	159	14	the	the	DET
easat-8175	159	15	fit	fit	NOUN
easat-8175	159	16	,	,	PUNCT
easat-8175	159	17	with	with	ADP
easat-8175	159	18	values	value	NOUN
easat-8175	159	19	ranging	range	VERB
easat-8175	159	20	from	from	ADP
easat-8175	159	21	0	0	NUM
easat-8175	159	22	to	to	ADP
easat-8175	159	23	1	1	NUM
easat-8175	159	24	.	.	PUNCT
easat-8175	159	25	≥	≥	NOUN
easat-8175	159	26	0.95	0.95	NUM
easat-8175	159	27	:	:	PUNCT
easat-8175	159	28	good	good	ADJ
easat-8175	159	29	goodness	goodness	NOUN
easat-8175	159	30	-	-	PUNCT
easat-8175	159	31	of	of	ADP
easat-8175	159	32	-	-	PUNCT
easat-8175	159	33	fit	fit	NOUN
easat-8175	159	34	0.900.95	0.900.95	NOUN
easat-8175	159	35	:	:	PUNCT
easat-8175	159	36	acceptable	acceptable	ADJ
easat-8175	159	37	goodness	goodness	NOUN
easat-8175	159	38	-	-	PUNCT
easat-8175	159	39	of	of	ADP
easat-8175	159	40	-	-	PUNCT
easat-8175	159	41	fit	fit	ADJ
easat-8175	159	42	diamantopoulos	diamantopoulo	NOUN
easat-8175	159	43	and	and	CCONJ
easat-8175	159	44	siguaw	siguaw	NOUN
easat-8175	160	1	[	[	X
easat-8175	160	2	25	25	NUM
easat-8175	160	3	]	]	PUNCT
easat-8175	160	4	and	and	CCONJ
easat-8175	160	5	schumacker	schumacker	PROPN
easat-8175	160	6	and	and	CCONJ
easat-8175	160	7	lomax	lomax	PROPN
easat-8175	160	8	[	[	X
easat-8175	160	9	27	27	NUM
easat-8175	160	10	]	]	X
easat-8175	160	11	nfi	nfi	PROPN
easat-8175	160	12	comparative	comparative	ADJ
easat-8175	160	13	fit	fit	PROPN
easat-8175	160	14	index	index	NOUN
easat-8175	160	15	.	.	PUNCT
easat-8175	161	1	≥	≥	PROPN
easat-8175	161	2	0.90	0.90	NUM
easat-8175	161	3	:	:	PUNCT
easat-8175	161	4	good	good	ADJ
easat-8175	161	5	goodness	goodness	NOUN
easat-8175	161	6	-	-	PUNCT
easat-8175	161	7	of	of	ADP
easat-8175	161	8	-	-	PUNCT
easat-8175	161	9	fit	fit	NOUN
easat-8175	161	10	bentler	bentler	NOUN
easat-8175	161	11	and	and	CCONJ
easat-8175	161	12	bonett	bonett	VERB
easat-8175	161	13	[	[	X
easat-8175	161	14	28	28	NUM
easat-8175	161	15	]	]	PUNCT
easat-8175	161	16	and	and	CCONJ
easat-8175	161	17	bollen	bollen	X
easat-8175	162	1	[	[	X
easat-8175	162	2	26	26	NUM
easat-8175	162	3	]	]	X
easat-8175	162	4	rmsea	rmsea	NOUN
easat-8175	162	5	to	to	PART
easat-8175	162	6	indicate	indicate	VERB
easat-8175	162	7	the	the	DET
easat-8175	162	8	model	model	NOUN
easat-8175	162	9	's	's	PART
easat-8175	162	10	error	error	NOUN
easat-8175	162	11	in	in	ADP
easat-8175	162	12	terms	term	NOUN
easat-8175	162	13	of	of	ADP
easat-8175	162	14	the	the	DET
easat-8175	162	15	root	root	NOUN
easat-8175	162	16	mean	mean	NOUN
easat-8175	162	17	square	square	NOUN
easat-8175	162	18	error	error	NOUN
easat-8175	162	19	,	,	PUNCT
easat-8175	162	20	with	with	ADP
easat-8175	162	21	values	value	NOUN
easat-8175	162	22	ranging	range	VERB
easat-8175	162	23	from	from	ADP
easat-8175	162	24	0	0	NUM
easat-8175	162	25	to	to	ADP
easat-8175	162	26	1	1	NUM
easat-8175	162	27	.	.	NOUN
easat-8175	162	28	0.05	0.05	NUM
easat-8175	162	29	-	-	SYM
easat-8175	162	30	0.00	0.00	NUM
easat-8175	162	31	:	:	PUNCT
easat-8175	162	32	good	good	ADJ
easat-8175	162	33	goodness	goodness	NOUN
easat-8175	162	34	-	-	PUNCT
easat-8175	162	35	of	of	ADP
easat-8175	162	36	-	-	PUNCT
easat-8175	162	37	fit	fit	NOUN
easat-8175	162	38	0.08	0.08	NUM
easat-8175	162	39	-	-	SYM
easat-8175	162	40	0.10	0.10	NUM
easat-8175	162	41	:	:	PUNCT
easat-8175	162	42	marginal	marginal	ADJ
easat-8175	162	43	goodness	goodness	NOUN
easat-8175	162	44	-	-	PUNCT
easat-8175	162	45	offit	offit	NOUN
easat-8175	162	46	/	/	SYM
easat-8175	162	47	poor	poor	ADJ
easat-8175	162	48	goodness	goodness	NOUN
easat-8175	162	49	-	-	PUNCT
easat-8175	162	50	of	of	ADP
easat-8175	162	51	-	-	PUNCT
easat-8175	162	52	fit	fit	NOUN
easat-8175	162	53	schumacker	schumacker	NOUN
easat-8175	162	54	and	and	CCONJ
easat-8175	162	55	lomax	lomax	PROPN
easat-8175	162	56	[	[	X
easat-8175	162	57	27	27	NUM
easat-8175	162	58	]	]	PUNCT
easat-8175	162	59	srmr	srmr	VERB
easat-8175	162	60	to	to	PART
easat-8175	162	61	indicate	indicate	VERB
easat-8175	162	62	the	the	DET
easat-8175	162	63	model	model	NOUN
easat-8175	162	64	's	's	PART
easat-8175	162	65	error	error	NOUN
easat-8175	162	66	in	in	ADP
easat-8175	162	67	terms	term	NOUN
easat-8175	162	68	of	of	ADP
easat-8175	162	69	the	the	DET
easat-8175	162	70	root	root	NOUN
easat-8175	162	71	mean	mean	NOUN
easat-8175	162	72	square	square	ADJ
easat-8175	162	73	residual	residual	ADJ
easat-8175	162	74	in	in	ADP
easat-8175	162	75	standardized	standardized	ADJ
easat-8175	162	76	form	form	NOUN
easat-8175	162	77	,	,	PUNCT
easat-8175	162	78	with	with	ADP
easat-8175	162	79	values	value	NOUN
easat-8175	162	80	ranging	range	VERB
easat-8175	162	81	from	from	ADP
easat-8175	162	82	0	0	NUM
easat-8175	162	83	to	to	ADP
easat-8175	162	84	1	1	NUM
easat-8175	162	85	.	.	PUNCT
easat-8175	163	1	<	<	X
easat-8175	163	2	0.05	0.05	NUM
easat-8175	163	3	:	:	PUNCT
easat-8175	163	4	good	good	ADJ
easat-8175	163	5	goodness	goodness	NOUN
easat-8175	163	6	-	-	PUNCT
easat-8175	163	7	of	of	ADP
easat-8175	163	8	-	-	PUNCT
easat-8175	163	9	fit	fit	ADJ
easat-8175	163	10	diamantopoulos	diamantopoulo	NOUN
easat-8175	163	11	and	and	CCONJ
easat-8175	163	12	siguaw	siguaw	NOUN
easat-8175	164	1	[	[	X
easat-8175	164	2	25	25	NUM
easat-8175	164	3	]	]	PUNCT
easat-8175	164	4	and	and	CCONJ
easat-8175	164	5	schumacker	schumacker	PROPN
easat-8175	164	6	and	and	CCONJ
easat-8175	164	7	lomax	lomax	PROPN
easat-8175	165	1	[	[	X
easat-8175	165	2	27	27	NUM
easat-8175	165	3	]	]	X
easat-8175	165	4	λ	λ	PROPN
easat-8175	165	5	(	(	PUNCT
easat-8175	165	6	ncp	ncp	PROPN
easat-8175	165	7	)	)	PUNCT
easat-8175	165	8	to	to	PART
easat-8175	165	9	test	test	VERB
easat-8175	165	10	how	how	SCONJ
easat-8175	165	11	closely	closely	ADV
easat-8175	165	12	the	the	DET
easat-8175	165	13	hypothesized	hypothesized	ADJ
easat-8175	165	14	structural	structural	ADJ
easat-8175	165	15	equation	equation	NOUN
easat-8175	165	16	model	model	NOUN
easat-8175	165	17	approximates	approximate	VERB
easat-8175	165	18	reality	reality	NOUN
easat-8175	165	19	.	.	PUNCT
easat-8175	166	1	λ	λ	X
easat-8175	166	2	(	(	PUNCT
easat-8175	166	3	ncp	ncp	PROPN
easat-8175	166	4	)	)	PUNCT
easat-8175	166	5	=	=	SYM
easat-8175	166	6	0	0	NUM
easat-8175	166	7	diamantopoulos	diamantopoulo	NOUN
easat-8175	166	8	and	and	CCONJ
easat-8175	166	9	siguaw	siguaw	NOUN
easat-8175	167	1	[	[	X
easat-8175	167	2	25	25	NUM
easat-8175	167	3	]	]	SYM
easat-8175	167	4	3	3	NUM
easat-8175	167	5	.	.	PUNCT
easat-8175	167	6	research	research	NOUN
easat-8175	167	7	findings	finding	VERB
easat-8175	167	8	the	the	DET
easat-8175	167	9	fundamental	fundamental	ADJ
easat-8175	167	10	statistical	statistical	ADJ
easat-8175	167	11	data	datum	NOUN
easat-8175	167	12	represented	represent	VERB
easat-8175	167	13	the	the	DET
easat-8175	167	14	general	general	ADJ
easat-8175	167	15	characteristics	characteristic	NOUN
easat-8175	167	16	of	of	ADP
easat-8175	167	17	the	the	DET
easat-8175	167	18	customers	customer	NOUN
easat-8175	167	19	who	who	PRON
easat-8175	167	20	have	have	AUX
easat-8175	167	21	utilized	utilize	VERB
easat-8175	167	22	the	the	DET
easat-8175	167	23	services	service	NOUN
easat-8175	167	24	of	of	ADP
easat-8175	167	25	event	event	NOUN
easat-8175	167	26	management	management	NOUN
easat-8175	167	27	companies	company	NOUN
easat-8175	167	28	in	in	ADP
easat-8175	167	29	bangkok	bangkok	PROPN
easat-8175	167	30	metropolitan	metropolitan	PROPN
easat-8175	167	31	province	province	PROPN
easat-8175	167	32	more	more	ADJ
easat-8175	167	33	than	than	ADP
easat-8175	167	34	one	one	NUM
easat-8175	167	35	time	time	NOUN
easat-8175	167	36	.	.	PUNCT
easat-8175	168	1	the	the	DET
easat-8175	168	2	sample	sample	NOUN
easat-8175	168	3	size	size	NOUN
easat-8175	168	4	,	,	PUNCT
easat-8175	168	5	determined	determine	VERB
easat-8175	168	6	based	base	VERB
easat-8175	168	7	on	on	ADP
easat-8175	168	8	the	the	DET
easat-8175	168	9	concepts	concept	NOUN
easat-8175	168	10	of	of	ADP
easat-8175	168	11	joreskog	joreskog	NOUN
easat-8175	168	12	and	and	CCONJ
easat-8175	168	13	sorbom	sorbom	NOUN
easat-8175	168	14	[	[	X
easat-8175	168	15	22	22	NUM
easat-8175	168	16	]	]	PUNCT
easat-8175	168	17	and	and	CCONJ
easat-8175	168	18	hair	hair	NOUN
easat-8175	168	19	,	,	PUNCT
easat-8175	168	20	et	et	PROPN
easat-8175	168	21	al	al	PROPN
easat-8175	168	22	.	.	PUNCT
easat-8175	169	1	[	[	X
easat-8175	169	2	23	23	NUM
easat-8175	169	3	]	]	PUNCT
easat-8175	169	4	suggesting	suggest	VERB
easat-8175	169	5	that	that	SCONJ
easat-8175	169	6	an	an	DET
easat-8175	169	7	appropriate	appropriate	ADJ
easat-8175	169	8	sample	sample	NOUN
easat-8175	169	9	size	size	NOUN
easat-8175	169	10	is	be	AUX
easat-8175	169	11	10	10	NUM
easat-8175	169	12	to	to	PART
easat-8175	169	13	20	20	NUM
easat-8175	169	14	times	time	NOUN
easat-8175	169	15	the	the	DET
easat-8175	169	16	number	number	NOUN
easat-8175	169	17	of	of	ADP
easat-8175	169	18	the	the	DET
easat-8175	169	19	variables	variable	NOUN
easat-8175	169	20	in	in	ADP
easat-8175	169	21	the	the	DET
easat-8175	169	22	conceptual	conceptual	ADJ
easat-8175	169	23	framework	framework	NOUN
easat-8175	169	24	,	,	PUNCT
easat-8175	169	25	is	be	AUX
easat-8175	169	26	considered	consider	VERB
easat-8175	169	27	suitable	suitable	ADJ
easat-8175	169	28	for	for	ADP
easat-8175	169	29	the	the	DET
easat-8175	169	30	analysis	analysis	NOUN
easat-8175	169	31	using	use	VERB
easat-8175	169	32	the	the	DET
easat-8175	169	33	lisrel	lisrel	NOUN
easat-8175	169	34	program	program	NOUN
easat-8175	169	35	.	.	PUNCT
easat-8175	170	1	this	this	PRON
easat-8175	170	2	ensures	ensure	VERB
easat-8175	170	3	the	the	DET
easat-8175	170	4	accurate	accurate	ADJ
easat-8175	170	5	estimation	estimation	NOUN
easat-8175	170	6	of	of	ADP
easat-8175	170	7	the	the	DET
easat-8175	170	8	results	result	NOUN
easat-8175	170	9	and	and	CCONJ
easat-8175	170	10	allows	allow	VERB
easat-8175	170	11	the	the	DET
easat-8175	170	12	sample	sample	NOUN
easat-8175	170	13	to	to	PART
easat-8175	170	14	effectively	effectively	ADV
easat-8175	170	15	represent	represent	VERB
easat-8175	170	16	the	the	DET
easat-8175	170	17	population	population	NOUN
easat-8175	170	18	in	in	ADP
easat-8175	170	19	this	this	DET
easat-8175	170	20	research	research	NOUN
easat-8175	170	21	.	.	PUNCT
easat-8175	171	1	the	the	DET
easat-8175	171	2	researcher	researcher	NOUN
easat-8175	171	3	employed	employ	VERB
easat-8175	171	4	a	a	DET
easat-8175	171	5	maximum	maximum	NOUN
easat-8175	171	6	multiplier	multipli	ADJ
easat-8175	171	7	of	of	ADP
easat-8175	171	8	20	20	NUM
easat-8175	171	9	times	time	NOUN
easat-8175	171	10	,	,	PUNCT
easat-8175	171	11	with	with	ADP
easat-8175	171	12	17	17	NUM
easat-8175	171	13	observed	observed	ADJ
easat-8175	171	14	variables	variable	NOUN
easat-8175	171	15	,	,	PUNCT
easat-8175	171	16	resulting	result	VERB
easat-8175	171	17	in	in	ADP
easat-8175	171	18	a	a	DET
easat-8175	171	19	sample	sample	NOUN
easat-8175	171	20	size	size	NOUN
easat-8175	171	21	of	of	ADP
easat-8175	171	22	340	340	NUM
easat-8175	171	23	.	.	PUNCT
easat-8175	172	1	all	all	DET
easat-8175	172	2	340	340	NUM
easat-8175	172	3	questionnaires	questionnaire	NOUN
easat-8175	172	4	distributed	distribute	VERB
easat-8175	172	5	were	be	AUX
easat-8175	172	6	returned	return	VERB
easat-8175	172	7	,	,	PUNCT
easat-8175	172	8	representing	represent	VERB
easat-8175	172	9	a	a	DET
easat-8175	172	10	100	100	NUM
easat-8175	172	11	%	%	NOUN
easat-8175	172	12	response	response	NOUN
easat-8175	172	13	rate	rate	NOUN
easat-8175	172	14	.	.	PUNCT
easat-8175	173	1	detailed	detailed	ADJ
easat-8175	173	2	demographic	demographic	ADJ
easat-8175	173	3	information	information	NOUN
easat-8175	173	4	of	of	ADP
easat-8175	173	5	the	the	DET
easat-8175	173	6	sample	sample	NOUN
easat-8175	173	7	is	be	AUX
easat-8175	173	8	presented	present	VERB
easat-8175	173	9	in	in	ADP
easat-8175	173	10	tables	table	NOUN
easat-8175	173	11	2	2	NUM
easat-8175	173	12	to	to	PART
easat-8175	173	13	6	6	NUM
easat-8175	173	14	.	.	NOUN
easat-8175	173	15	1481	1481	NUM
easat-8175	173	16	edelweiss	edelweiss	PROPN
easat-8175	173	17	applied	apply	VERB
easat-8175	173	18	science	science	NOUN
easat-8175	173	19	and	and	CCONJ
easat-8175	173	20	technology	technology	NOUN
easat-8175	173	21	issn	issn	PROPN
easat-8175	173	22	:	:	PUNCT
easat-8175	173	23	2576	2576	NUM
easat-8175	173	24	-	-	SYM
easat-8175	173	25	8484	8484	NUM
easat-8175	173	26	vol	vol	NOUN
easat-8175	173	27	.	.	PROPN
easat-8175	174	1	9	9	NUM
easat-8175	174	2	,	,	PUNCT
easat-8175	174	3	no	no	INTJ
easat-8175	174	4	.	.	NOUN
easat-8175	174	5	6	6	NUM
easat-8175	174	6	:	:	SYM
easat-8175	174	7	1473	1473	NUM
easat-8175	174	8	-	-	SYM
easat-8175	174	9	1489	1489	NUM
easat-8175	174	10	,	,	PUNCT
easat-8175	174	11	2025	2025	NUM
easat-8175	174	12	doi	doi	NOUN
easat-8175	174	13	:	:	PUNCT
easat-8175	174	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	174	15	©	©	ADP
easat-8175	174	16	2025	2025	NUM
easat-8175	174	17	by	by	ADP
easat-8175	174	18	the	the	DET
easat-8175	174	19	authors	author	NOUN
easat-8175	174	20	;	;	PUNCT
easat-8175	174	21	licensee	licensee	PROPN
easat-8175	174	22	learning	learn	VERB
easat-8175	174	23	gate	gate	NOUN
easat-8175	174	24	table	table	NOUN
easat-8175	174	25	2	2	NUM
easat-8175	174	26	.	.	X
easat-8175	174	27	demographic	demographic	ADJ
easat-8175	174	28	data	datum	NOUN
easat-8175	174	29	(	(	PUNCT
easat-8175	174	30	340	340	NUM
easat-8175	174	31	samples	sample	NOUN
easat-8175	174	32	)	)	PUNCT
easat-8175	174	33	.	.	PUNCT
easat-8175	175	1	demographics	demographic	NOUN
easat-8175	175	2	n	n	PRON
easat-8175	175	3	%	%	NOUN
easat-8175	175	4	1	1	NUM
easat-8175	175	5	.	.	PUNCT
easat-8175	175	6	sex	sex	NOUN
easat-8175	175	7	male	male	NOUN
easat-8175	175	8	155	155	NUM
easat-8175	175	9	45.59	45.59	NUM
easat-8175	175	10	female	female	ADJ
easat-8175	175	11	185	185	NUM
easat-8175	175	12	54.41	54.41	NUM
easat-8175	175	13	total	total	NOUN
easat-8175	175	14	340	340	NUM
easat-8175	175	15	100	100	NUM
easat-8175	175	16	2	2	NUM
easat-8175	175	17	.	.	PUNCT
easat-8175	175	18	education	education	NOUN
easat-8175	175	19	below	below	ADP
easat-8175	175	20	bachelor	bachelor	NOUN
easat-8175	175	21	's	's	PART
easat-8175	175	22	degree	degree	NOUN
easat-8175	175	23	10	10	NUM
easat-8175	175	24	2.94	2.94	NUM
easat-8175	175	25	bachelor	bachelor	NOUN
easat-8175	175	26	's	's	PART
easat-8175	175	27	degree	degree	NOUN
easat-8175	175	28	257	257	NUM
easat-8175	175	29	75.58	75.58	NUM
easat-8175	175	30	above	above	ADP
easat-8175	175	31	bachelor	bachelor	NOUN
easat-8175	175	32	's	's	PART
easat-8175	175	33	degree	degree	NOUN
easat-8175	175	34	73	73	NUM
easat-8175	175	35	21.48	21.48	NUM
easat-8175	175	36	total	total	NOUN
easat-8175	175	37	340	340	NUM
easat-8175	175	38	100	100	NUM
easat-8175	175	39	3	3	NUM
easat-8175	175	40	.	.	PUNCT
easat-8175	175	41	age	age	NOUN
easat-8175	175	42	under	under	ADP
easat-8175	175	43	20	20	NUM
easat-8175	175	44	years	year	NOUN
easat-8175	175	45	old	old	ADJ
easat-8175	175	46	10	10	NUM
easat-8175	175	47	2.97	2.97	NUM
easat-8175	175	48	21	21	NUM
easat-8175	175	49	-	-	SYM
easat-8175	175	50	30	30	NUM
easat-8175	175	51	years	year	NOUN
easat-8175	175	52	old	old	ADJ
easat-8175	176	1	75	75	NUM
easat-8175	176	2	22.06	22.06	NUM
easat-8175	176	3	31	31	NUM
easat-8175	176	4	-	-	SYM
easat-8175	176	5	40	40	NUM
easat-8175	176	6	years	year	NOUN
easat-8175	176	7	old	old	ADJ
easat-8175	176	8	110	110	NUM
easat-8175	176	9	32.36	32.36	NUM
easat-8175	176	10	41	41	NUM
easat-8175	176	11	-	-	SYM
easat-8175	176	12	50	50	NUM
easat-8175	176	13	years	year	NOUN
easat-8175	176	14	old	old	ADJ
easat-8175	176	15	87	87	NUM
easat-8175	176	16	25.60	25.60	NUM
easat-8175	176	17	51	51	NUM
easat-8175	176	18	-	-	SYM
easat-8175	176	19	60	60	NUM
easat-8175	176	20	years	year	NOUN
easat-8175	176	21	old	old	ADJ
easat-8175	176	22	38	38	NUM
easat-8175	176	23	11.18	11.18	NUM
easat-8175	176	24	above	above	ADP
easat-8175	176	25	60	60	NUM
easat-8175	176	26	years	year	NOUN
easat-8175	176	27	old	old	ADJ
easat-8175	176	28	20	20	NUM
easat-8175	176	29	5.83	5.83	NUM
easat-8175	176	30	total	total	NOUN
easat-8175	176	31	340	340	NUM
easat-8175	176	32	100	100	NUM
easat-8175	176	33	5	5	NUM
easat-8175	176	34	.	.	PUNCT
easat-8175	176	35	occupation	occupation	NOUN
easat-8175	176	36	freelance	freelance	NOUN
easat-8175	176	37	133	133	NUM
easat-8175	176	38	39.17	39.17	NUM
easat-8175	176	39	civil	civil	ADJ
easat-8175	176	40	servant	servant	NOUN
easat-8175	176	41	/	/	SYM
easat-8175	176	42	state	state	NOUN
easat-8175	176	43	enterprise	enterprise	NOUN
easat-8175	176	44	employee	employee	NOUN
easat-8175	176	45	85	85	NUM
easat-8175	176	46	25.00	25.00	NUM
easat-8175	176	47	private	private	ADJ
easat-8175	176	48	employee	employee	NOUN
easat-8175	176	49	/	/	SYM
easat-8175	176	50	general	general	ADJ
easat-8175	176	51	employee	employee	NOUN
easat-8175	176	52	54	54	NUM
easat-8175	176	53	15.83	15.83	NUM
easat-8175	176	54	self	self	NOUN
easat-8175	176	55	-	-	PUNCT
easat-8175	176	56	employed	employ	VERB
easat-8175	176	57	68	68	NUM
easat-8175	176	58	20.00	20.00	NUM
easat-8175	176	59	total	total	NOUN
easat-8175	176	60	340	340	NUM
easat-8175	176	61	100	100	NUM
easat-8175	176	62	table	table	NOUN
easat-8175	176	63	4.5	4.5	NUM
easat-8175	176	64	reveals	reveal	VERB
easat-8175	176	65	the	the	DET
easat-8175	176	66	demographic	demographic	ADJ
easat-8175	176	67	characteristics	characteristic	NOUN
easat-8175	176	68	of	of	ADP
easat-8175	176	69	the	the	DET
easat-8175	176	70	customer	customer	NOUN
easat-8175	176	71	sample	sample	NOUN
easat-8175	176	72	who	who	PRON
easat-8175	176	73	had	have	AUX
easat-8175	176	74	utilized	utilize	VERB
easat-8175	176	75	the	the	DET
easat-8175	176	76	services	service	NOUN
easat-8175	176	77	of	of	ADP
easat-8175	176	78	event	event	NOUN
easat-8175	176	79	management	management	NOUN
easat-8175	176	80	companies	company	NOUN
easat-8175	176	81	in	in	ADP
easat-8175	176	82	bangkok	bangkok	PROPN
easat-8175	176	83	metropolitan	metropolitan	PROPN
easat-8175	176	84	province	province	PROPN
easat-8175	176	85	more	more	ADJ
easat-8175	176	86	than	than	ADP
easat-8175	176	87	one	one	NUM
easat-8175	176	88	time	time	NOUN
easat-8175	176	89	.	.	PUNCT
easat-8175	177	1	the	the	DET
easat-8175	177	2	majority	majority	NOUN
easat-8175	177	3	of	of	ADP
easat-8175	177	4	the	the	DET
easat-8175	177	5	sample	sample	NOUN
easat-8175	177	6	were	be	AUX
easat-8175	177	7	female	female	ADJ
easat-8175	177	8	,	,	PUNCT
easat-8175	177	9	comprising	comprise	VERB
easat-8175	177	10	185	185	NUM
easat-8175	177	11	individuals	individual	NOUN
easat-8175	177	12	(	(	PUNCT
easat-8175	177	13	54.41	54.41	NUM
easat-8175	177	14	%	%	NOUN
easat-8175	177	15	)	)	PUNCT
easat-8175	177	16	,	,	PUNCT
easat-8175	177	17	while	while	SCONJ
easat-8175	177	18	the	the	DET
easat-8175	177	19	males	male	NOUN
easat-8175	177	20	constituted	constitute	VERB
easat-8175	177	21	155	155	NUM
easat-8175	177	22	individuals	individual	NOUN
easat-8175	177	23	(	(	PUNCT
easat-8175	177	24	45.59	45.59	NUM
easat-8175	177	25	%	%	NOUN
easat-8175	177	26	)	)	PUNCT
easat-8175	177	27	.	.	PUNCT
easat-8175	178	1	the	the	DET
easat-8175	178	2	predominant	predominant	ADJ
easat-8175	178	3	educational	educational	ADJ
easat-8175	178	4	level	level	NOUN
easat-8175	178	5	was	be	AUX
easat-8175	178	6	a	a	DET
easat-8175	178	7	bachelor	bachelor	NOUN
easat-8175	178	8	's	's	PART
easat-8175	178	9	degree	degree	NOUN
easat-8175	178	10	,	,	PUNCT
easat-8175	178	11	with	with	ADP
easat-8175	178	12	257	257	NUM
easat-8175	178	13	individuals	individual	NOUN
easat-8175	178	14	(	(	PUNCT
easat-8175	178	15	75.78	75.78	NUM
easat-8175	178	16	%	%	NOUN
easat-8175	178	17	)	)	PUNCT
easat-8175	178	18	.	.	PUNCT
easat-8175	179	1	the	the	DET
easat-8175	179	2	most	most	ADV
easat-8175	179	3	common	common	ADJ
easat-8175	179	4	age	age	NOUN
easat-8175	179	5	range	range	NOUN
easat-8175	179	6	was	be	AUX
easat-8175	179	7	31	31	NUM
easat-8175	179	8	to	to	PART
easat-8175	179	9	40	40	NUM
easat-8175	179	10	years	year	NOUN
easat-8175	179	11	.	.	PUNCT
easat-8175	180	1	the	the	DET
easat-8175	180	2	most	most	ADV
easat-8175	180	3	common	common	ADJ
easat-8175	180	4	occupation	occupation	NOUN
easat-8175	180	5	among	among	ADP
easat-8175	180	6	the	the	DET
easat-8175	180	7	respondents	respondent	NOUN
easat-8175	180	8	was	be	AUX
easat-8175	180	9	freelance	freelance	NOUN
easat-8175	180	10	,	,	PUNCT
easat-8175	180	11	with	with	ADP
easat-8175	180	12	133	133	NUM
easat-8175	180	13	individuals	individual	NOUN
easat-8175	180	14	(	(	PUNCT
easat-8175	180	15	39.17	39.17	NUM
easat-8175	180	16	%	%	NOUN
easat-8175	180	17	)	)	PUNCT
easat-8175	180	18	.	.	PUNCT
easat-8175	181	1	table	table	NOUN
easat-8175	181	2	3	3	NUM
easat-8175	181	3	.	.	PUNCT
easat-8175	181	4	descriptive	descriptive	ADJ
easat-8175	181	5	statistics	statistic	NOUN
easat-8175	181	6	of	of	ADP
easat-8175	181	7	service	service	NOUN
easat-8175	181	8	innovation	innovation	NOUN
easat-8175	181	9	variables	variable	NOUN
easat-8175	181	10	classified	classify	VERB
easat-8175	181	11	by	by	ADP
easat-8175	181	12	dimension	dimension	NOUN
easat-8175	181	13	and	and	CCONJ
easat-8175	181	14	by	by	ADP
easat-8175	181	15	item	item	NOUN
easat-8175	181	16	.	.	PUNCT
easat-8175	182	1	variable	variable	ADJ
easat-8175	182	2	�	�	PROPN
easat-8175	182	3	̅	̅	PROPN
easat-8175	182	4	�	�	PROPN
easat-8175	182	5	s.d	s.d	PROPN
easat-8175	182	6	.	.	PROPN
easat-8175	182	7	interpretation	interpretation	PROPN
easat-8175	182	8	kurtosis	kurtosis	VERB
easat-8175	182	9	skewness	skewness	NOUN
easat-8175	182	10	new	new	ADJ
easat-8175	182	11	service	service	NOUN
easat-8175	182	12	delivery	delivery	NOUN
easat-8175	182	13	3.70	3.70	NUM
easat-8175	182	14	0.60	0.60	NUM
easat-8175	182	15	high	high	ADJ
easat-8175	182	16	-1.42	-1.42	PUNCT
easat-8175	182	17	-3.45	-3.45	NUM
easat-8175	182	18	new	new	ADJ
easat-8175	182	19	service	service	NOUN
easat-8175	182	20	technology	technology	NOUN
easat-8175	182	21	3.93	3.93	NUM
easat-8175	182	22	0.70	0.70	NUM
easat-8175	182	23	high	high	ADJ
easat-8175	182	24	-1.20	-1.20	NUM
easat-8175	182	25	-1.56	-1.56	NUM
easat-8175	182	26	creative	creative	ADJ
easat-8175	182	27	service	service	NOUN
easat-8175	182	28	idea	idea	NOUN
easat-8175	182	29	3.90	3.90	NUM
easat-8175	182	30	0.57	0.57	NUM
easat-8175	182	31	high	high	ADJ
easat-8175	182	32	-1.78	-1.78	NUM
easat-8175	182	33	-6.27	-6.27	PROPN
easat-8175	182	34	client	client	NOUN
easat-8175	182	35	interaction	interaction	NOUN
easat-8175	182	36	3.65	3.65	NUM
easat-8175	182	37	0.80	0.80	NUM
easat-8175	182	38	high	high	ADV
easat-8175	183	1	-1.63	-1.63	PRON
easat-8175	183	2	5.12	5.12	NUM
easat-8175	183	3	total	total	NOUN
easat-8175	183	4	3.80	3.80	NUM
easat-8175	183	5	0.50	0.50	NUM
easat-8175	183	6	high	high	ADJ
easat-8175	183	7	-1.90	-1.90	NUM
easat-8175	183	8	-2.90	-2.90	DET
easat-8175	183	9	table	table	NOUN
easat-8175	183	10	3	3	NUM
easat-8175	183	11	indicates	indicate	VERB
easat-8175	183	12	that	that	SCONJ
easat-8175	183	13	customers	customer	NOUN
easat-8175	183	14	who	who	PRON
easat-8175	183	15	had	have	AUX
easat-8175	183	16	utilized	utilize	VERB
easat-8175	183	17	the	the	DET
easat-8175	183	18	services	service	NOUN
easat-8175	183	19	of	of	ADP
easat-8175	183	20	event	event	NOUN
easat-8175	183	21	management	management	NOUN
easat-8175	183	22	companies	company	NOUN
easat-8175	183	23	perceived	perceive	VERB
easat-8175	183	24	overall	overall	ADJ
easat-8175	183	25	service	service	NOUN
easat-8175	183	26	innovation	innovation	NOUN
easat-8175	183	27	at	at	ADP
easat-8175	183	28	a	a	DET
easat-8175	183	29	high	high	ADJ
easat-8175	183	30	level	level	NOUN
easat-8175	183	31	(	(	PUNCT
easat-8175	183	32	mean	mean	NOUN
easat-8175	183	33	=	=	SYM
easat-8175	183	34	3.80	3.80	NUM
easat-8175	183	35	,	,	PUNCT
easat-8175	183	36	s.d	s.d	PROPN
easat-8175	183	37	.	.	PUNCT
easat-8175	184	1	=	=	NOUN
easat-8175	184	2	0.50	0.50	NUM
easat-8175	184	3	)	)	PUNCT
easat-8175	184	4	.	.	PUNCT
easat-8175	185	1	when	when	SCONJ
easat-8175	185	2	examining	examine	VERB
easat-8175	185	3	each	each	DET
easat-8175	185	4	dimension	dimension	NOUN
easat-8175	185	5	,	,	PUNCT
easat-8175	185	6	all	all	PRON
easat-8175	185	7	were	be	AUX
easat-8175	185	8	rated	rate	VERB
easat-8175	185	9	at	at	ADP
easat-8175	185	10	a	a	DET
easat-8175	185	11	high	high	ADJ
easat-8175	185	12	level	level	NOUN
easat-8175	185	13	.	.	PUNCT
easat-8175	186	1	the	the	DET
easat-8175	186	2	dimension	dimension	NOUN
easat-8175	186	3	with	with	ADP
easat-8175	186	4	the	the	DET
easat-8175	186	5	highest	high	ADJ
easat-8175	186	6	mean	mean	ADJ
easat-8175	186	7	score	score	NOUN
easat-8175	186	8	was	be	AUX
easat-8175	186	9	'	'	PUNCT
easat-8175	186	10	new	new	ADJ
easat-8175	186	11	technological	technological	ADJ
easat-8175	186	12	service	service	NOUN
easat-8175	186	13	'	'	PUNCT
easat-8175	186	14	(	(	PUNCT
easat-8175	186	15	mean	mean	NOUN
easat-8175	186	16	=	=	SYM
easat-8175	186	17	3.93	3.93	NUM
easat-8175	186	18	,	,	PUNCT
easat-8175	186	19	s.d	s.d	PROPN
easat-8175	186	20	.	.	PUNCT
easat-8175	187	1	=	=	NOUN
easat-8175	187	2	0.70	0.70	NUM
easat-8175	187	3	)	)	PUNCT
easat-8175	187	4	,	,	PUNCT
easat-8175	187	5	followed	follow	VERB
easat-8175	187	6	by	by	ADP
easat-8175	187	7	'	'	PUNCT
easat-8175	187	8	new	new	ADJ
easat-8175	187	9	service	service	NOUN
easat-8175	187	10	concept	concept	NOUN
easat-8175	187	11	'	'	PUNCT
easat-8175	187	12	(	(	PUNCT
easat-8175	187	13	mean	mean	NOUN
easat-8175	187	14	=	=	SYM
easat-8175	187	15	3.90	3.90	NUM
easat-8175	187	16	,	,	PUNCT
easat-8175	187	17	s.d	s.d	PROPN
easat-8175	187	18	.	.	PUNCT
easat-8175	187	19	=	=	PROPN
easat-8175	187	20	0.57	0.57	NUM
easat-8175	187	21	)	)	PUNCT
easat-8175	187	22	,	,	PUNCT
easat-8175	187	23	and	and	CCONJ
easat-8175	187	24	the	the	DET
easat-8175	187	25	lowest	low	ADJ
easat-8175	187	26	was	be	AUX
easat-8175	187	27	'	'	PUNCT
easat-8175	187	28	client	client	NOUN
easat-8175	187	29	interface	interface	NOUN
easat-8175	187	30	'	'	PUNCT
easat-8175	187	31	(	(	PUNCT
easat-8175	187	32	mean	mean	NOUN
easat-8175	187	33	=	=	SYM
easat-8175	187	34	3.65	3.65	NUM
easat-8175	187	35	,	,	PUNCT
easat-8175	187	36	s.d	s.d	PROPN
easat-8175	187	37	.	.	PUNCT
easat-8175	187	38	=	=	NUM
easat-8175	188	1	0.80	0.80	NUM
easat-8175	188	2	)	)	PUNCT
easat-8175	188	3	.	.	PUNCT
easat-8175	189	1	1482	1482	NUM
easat-8175	189	2	edelweiss	edelweiss	PROPN
easat-8175	189	3	applied	apply	VERB
easat-8175	189	4	science	science	NOUN
easat-8175	189	5	and	and	CCONJ
easat-8175	189	6	technology	technology	NOUN
easat-8175	189	7	issn	issn	PROPN
easat-8175	189	8	:	:	PUNCT
easat-8175	189	9	2576	2576	NUM
easat-8175	189	10	-	-	SYM
easat-8175	189	11	8484	8484	NUM
easat-8175	189	12	vol	vol	NOUN
easat-8175	189	13	.	.	PROPN
easat-8175	190	1	9	9	NUM
easat-8175	190	2	,	,	PUNCT
easat-8175	190	3	no	no	INTJ
easat-8175	190	4	.	.	NOUN
easat-8175	190	5	6	6	NUM
easat-8175	190	6	:	:	SYM
easat-8175	190	7	1473	1473	NUM
easat-8175	190	8	-	-	SYM
easat-8175	190	9	1489	1489	NUM
easat-8175	190	10	,	,	PUNCT
easat-8175	190	11	2025	2025	NUM
easat-8175	190	12	doi	doi	NOUN
easat-8175	190	13	:	:	PUNCT
easat-8175	190	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	190	15	©	©	ADP
easat-8175	190	16	2025	2025	NUM
easat-8175	190	17	by	by	ADP
easat-8175	190	18	the	the	DET
easat-8175	190	19	authors	author	NOUN
easat-8175	190	20	;	;	PUNCT
easat-8175	190	21	licensee	licensee	PROPN
easat-8175	190	22	learning	learn	VERB
easat-8175	190	23	gate	gate	NOUN
easat-8175	190	24	table	table	NOUN
easat-8175	190	25	4	4	NUM
easat-8175	190	26	.	.	PUNCT
easat-8175	190	27	descriptive	descriptive	ADJ
easat-8175	190	28	statistics	statistic	NOUN
easat-8175	190	29	of	of	ADP
easat-8175	190	30	service	service	NOUN
easat-8175	190	31	quality	quality	NOUN
easat-8175	190	32	variables	variable	NOUN
easat-8175	190	33	classified	classify	VERB
easat-8175	190	34	by	by	ADP
easat-8175	190	35	dimension	dimension	NOUN
easat-8175	190	36	and	and	CCONJ
easat-8175	190	37	by	by	ADP
easat-8175	190	38	item	item	NOUN
easat-8175	190	39	.	.	PUNCT
easat-8175	191	1	variable	variable	ADJ
easat-8175	191	2	x̅	x̅	PROPN
easat-8175	191	3	s.d	s.d	PROPN
easat-8175	191	4	.	.	PROPN
easat-8175	191	5	interpretation	interpretation	PROPN
easat-8175	191	6	kurtosis	kurtosis	VERB
easat-8175	191	7	skewness	skewness	NOUN
easat-8175	191	8	tangibility	tangibility	NOUN
easat-8175	191	9	3.67	3.67	NUM
easat-8175	191	10	0.68	0.68	NUM
easat-8175	191	11	high	high	ADJ
easat-8175	191	12	-0.24	-0.24	ADJ
easat-8175	191	13	-5.89	-5.89	ADJ
easat-8175	191	14	reliability	reliability	NOUN
easat-8175	191	15	3.96	3.96	NUM
easat-8175	191	16	0.79	0.79	NUM
easat-8175	191	17	high	high	ADJ
easat-8175	191	18	-1.75	-1.75	PROPN
easat-8175	191	19	-3.85	-3.85	PROPN
easat-8175	191	20	responsiveness	responsiveness	NOUN
easat-8175	191	21	4.30	4.30	NUM
easat-8175	191	22	0.78	0.78	NUM
easat-8175	191	23	highest	high	ADJ
easat-8175	191	24	-1.78	-1.78	ADP
easat-8175	191	25	-4.63	-4.63	PRON
easat-8175	191	26	assurance	assurance	NOUN
easat-8175	191	27	4.18	4.18	NUM
easat-8175	191	28	0.84	0.84	NUM
easat-8175	191	29	high	high	ADJ
easat-8175	191	30	-0.52	-0.52	NUM
easat-8175	191	31	-0.68	-0.68	NOUN
easat-8175	191	32	empathy	empathy	NOUN
easat-8175	191	33	4.02	4.02	NUM
easat-8175	191	34	0.76	0.76	NUM
easat-8175	191	35	high	high	ADJ
easat-8175	191	36	-0.23	-0.23	PROPN
easat-8175	191	37	-4.32	-4.32	NUM
easat-8175	191	38	total	total	ADJ
easat-8175	191	39	4.03	4.03	NUM
easat-8175	191	40	0.56	0.56	NUM
easat-8175	191	41	high	high	ADJ
easat-8175	191	42	-0.74	-0.74	ADJ
easat-8175	191	43	-3.69	-3.69	NOUN
easat-8175	191	44	table	table	NOUN
easat-8175	191	45	4	4	NUM
easat-8175	191	46	illustrates	illustrate	VERB
easat-8175	191	47	that	that	SCONJ
easat-8175	191	48	customers	customer	NOUN
easat-8175	191	49	who	who	PRON
easat-8175	191	50	had	have	AUX
easat-8175	191	51	utilized	utilize	VERB
easat-8175	191	52	the	the	DET
easat-8175	191	53	services	service	NOUN
easat-8175	191	54	of	of	ADP
easat-8175	191	55	event	event	NOUN
easat-8175	191	56	management	management	NOUN
easat-8175	191	57	companies	company	NOUN
easat-8175	191	58	perceived	perceive	VERB
easat-8175	191	59	overall	overall	ADJ
easat-8175	191	60	service	service	NOUN
easat-8175	191	61	quality	quality	NOUN
easat-8175	191	62	at	at	ADP
easat-8175	191	63	a	a	DET
easat-8175	191	64	high	high	ADJ
easat-8175	191	65	level	level	NOUN
easat-8175	191	66	(	(	PUNCT
easat-8175	191	67	mean	mean	NOUN
easat-8175	191	68	=	=	SYM
easat-8175	191	69	4.03	4.03	NUM
easat-8175	191	70	,	,	PUNCT
easat-8175	191	71	s.d	s.d	PROPN
easat-8175	191	72	.	.	PUNCT
easat-8175	191	73	=	=	NOUN
easat-8175	191	74	0.56	0.56	NUM
easat-8175	191	75	)	)	PUNCT
easat-8175	191	76	.	.	PUNCT
easat-8175	192	1	when	when	SCONJ
easat-8175	192	2	examining	examine	VERB
easat-8175	192	3	each	each	DET
easat-8175	192	4	dimension	dimension	NOUN
easat-8175	192	5	,	,	PUNCT
easat-8175	192	6	three	three	NUM
easat-8175	192	7	were	be	AUX
easat-8175	192	8	rated	rate	VERB
easat-8175	192	9	at	at	ADP
easat-8175	192	10	a	a	DET
easat-8175	192	11	high	high	ADJ
easat-8175	192	12	level	level	NOUN
easat-8175	192	13	,	,	PUNCT
easat-8175	192	14	and	and	CCONJ
easat-8175	192	15	one	one	NUM
easat-8175	192	16	at	at	ADP
easat-8175	192	17	the	the	DET
easat-8175	192	18	highest	high	ADJ
easat-8175	192	19	level	level	NOUN
easat-8175	192	20	.	.	PUNCT
easat-8175	193	1	the	the	DET
easat-8175	193	2	dimension	dimension	NOUN
easat-8175	193	3	with	with	ADP
easat-8175	193	4	the	the	DET
easat-8175	193	5	highest	high	ADJ
easat-8175	193	6	mean	mean	ADJ
easat-8175	193	7	score	score	NOUN
easat-8175	193	8	was	be	AUX
easat-8175	193	9	‘	'	PUNCT
easat-8175	193	10	responsiveness	responsiveness	NOUN
easat-8175	193	11	’	'	PUNCT
easat-8175	193	12	(	(	PUNCT
easat-8175	193	13	mean	mean	NOUN
easat-8175	193	14	=	=	SYM
easat-8175	193	15	4.30	4.30	NUM
easat-8175	193	16	,	,	PUNCT
easat-8175	193	17	s.d	s.d	PROPN
easat-8175	193	18	.	.	PUNCT
easat-8175	194	1	=	=	NUM
easat-8175	194	2	0.78	0.78	NUM
easat-8175	194	3	)	)	PUNCT
easat-8175	194	4	,	,	PUNCT
easat-8175	194	5	followed	follow	VERB
easat-8175	194	6	by	by	ADP
easat-8175	194	7	'	'	PUNCT
easat-8175	194	8	assurance	assurance	NOUN
easat-8175	194	9	'	'	PUNCT
easat-8175	194	10	(	(	PUNCT
easat-8175	194	11	mean	mean	NOUN
easat-8175	194	12	=	=	SYM
easat-8175	194	13	4.18	4.18	NUM
easat-8175	194	14	,	,	PUNCT
easat-8175	194	15	s.d	s.d	PROPN
easat-8175	194	16	.	.	PUNCT
easat-8175	195	1	=	=	NUM
easat-8175	195	2	0.84	0.84	NUM
easat-8175	195	3	)	)	PUNCT
easat-8175	195	4	,	,	PUNCT
easat-8175	195	5	and	and	CCONJ
easat-8175	195	6	the	the	DET
easat-8175	195	7	lowest	low	ADJ
easat-8175	195	8	was	be	AUX
easat-8175	195	9	'	'	PUNCT
easat-8175	195	10	tangibility	tangibility	NOUN
easat-8175	195	11	'	'	PUNCT
easat-8175	195	12	(	(	PUNCT
easat-8175	195	13	mean	mean	NOUN
easat-8175	195	14	=	=	SYM
easat-8175	195	15	3.67	3.67	NUM
easat-8175	195	16	,	,	PUNCT
easat-8175	195	17	s.d	s.d	PROPN
easat-8175	195	18	.	.	PUNCT
easat-8175	196	1	=	=	NOUN
easat-8175	196	2	0.68	0.68	NUM
easat-8175	196	3	)	)	PUNCT
easat-8175	196	4	.	.	PUNCT
easat-8175	197	1	table	table	NOUN
easat-8175	197	2	5	5	NUM
easat-8175	197	3	.	.	PUNCT
easat-8175	197	4	descriptive	descriptive	ADJ
easat-8175	197	5	statistics	statistic	NOUN
easat-8175	197	6	of	of	ADP
easat-8175	197	7	service	service	NOUN
easat-8175	197	8	satisfaction	satisfaction	NOUN
easat-8175	197	9	variables	variable	NOUN
easat-8175	197	10	classified	classify	VERB
easat-8175	197	11	by	by	ADP
easat-8175	197	12	dimension	dimension	NOUN
easat-8175	197	13	and	and	CCONJ
easat-8175	197	14	by	by	ADP
easat-8175	197	15	item	item	NOUN
easat-8175	197	16	.	.	PUNCT
easat-8175	198	1	�	�	PROPN
easat-8175	198	2	̅	̅	PROPN
easat-8175	198	3	�	�	PROPN
easat-8175	198	4	s.d	s.d	PROPN
easat-8175	198	5	.	.	PROPN
easat-8175	198	6	interpretation	interpretation	PROPN
easat-8175	198	7	kurtosis	kurtosis	VERB
easat-8175	198	8	skewness	skewness	NOUN
easat-8175	198	9	timely	timely	ADJ
easat-8175	198	10	service	service	NOUN
easat-8175	198	11	3.99	3.99	NUM
easat-8175	198	12	0.66	0.66	NUM
easat-8175	198	13	high	high	ADJ
easat-8175	198	14	-1.27	-1.27	NUM
easat-8175	198	15	-4.72	-4.72	NOUN
easat-8175	198	16	adequate	adequate	ADJ
easat-8175	198	17	service	service	NOUN
easat-8175	198	18	provision	provision	NOUN
easat-8175	198	19	4.15	4.15	NUM
easat-8175	198	20	0.78	0.78	NUM
easat-8175	198	21	high	high	ADJ
easat-8175	198	22	-0.68	-0.68	NOUN
easat-8175	198	23	-4.02	-4.02	ADJ
easat-8175	198	24	equitable	equitable	ADJ
easat-8175	198	25	service	service	NOUN
easat-8175	198	26	provision	provision	NOUN
easat-8175	198	27	4.20	4.20	NUM
easat-8175	198	28	0.75	0.75	NUM
easat-8175	198	29	high	high	ADJ
easat-8175	198	30	-0.74	-0.74	X
easat-8175	198	31	-4.85	-4.85	ADJ
easat-8175	198	32	continuous	continuous	ADJ
easat-8175	198	33	service	service	NOUN
easat-8175	198	34	provision	provision	NOUN
easat-8175	198	35	4.16	4.16	NUM
easat-8175	198	36	0.73	0.73	NUM
easat-8175	198	37	high	high	ADJ
easat-8175	198	38	-0.23	-0.23	PRON
easat-8175	198	39	-5.24	-5.24	NUM
easat-8175	198	40	progressive	progressive	ADJ
easat-8175	198	41	service	service	NOUN
easat-8175	198	42	provision	provision	NOUN
easat-8175	198	43	4.07	4.07	NUM
easat-8175	198	44	0.80	0.80	NUM
easat-8175	198	45	high	high	ADJ
easat-8175	198	46	-1.33	-1.33	NUM
easat-8175	198	47	-5.47	-5.47	NUM
easat-8175	198	48	total	total	ADJ
easat-8175	198	49	4.09	4.09	NUM
easat-8175	198	50	0.66	0.66	NUM
easat-8175	198	51	high	high	ADJ
easat-8175	198	52	-1.25	-1.25	NOUN
easat-8175	198	53	-5.60	-5.60	NUM
easat-8175	198	54	table	table	NOUN
easat-8175	198	55	5	5	NUM
easat-8175	198	56	reveals	reveal	VERB
easat-8175	198	57	that	that	SCONJ
easat-8175	198	58	the	the	DET
easat-8175	198	59	customers	customer	NOUN
easat-8175	198	60	who	who	PRON
easat-8175	198	61	had	have	AUX
easat-8175	198	62	utilized	utilize	VERB
easat-8175	198	63	the	the	DET
easat-8175	198	64	services	service	NOUN
easat-8175	198	65	of	of	ADP
easat-8175	198	66	event	event	NOUN
easat-8175	198	67	management	management	NOUN
easat-8175	198	68	companies	company	NOUN
easat-8175	198	69	perceived	perceive	VERB
easat-8175	198	70	overall	overall	ADJ
easat-8175	198	71	service	service	NOUN
easat-8175	198	72	satisfaction	satisfaction	NOUN
easat-8175	198	73	at	at	ADP
easat-8175	198	74	a	a	DET
easat-8175	198	75	high	high	ADJ
easat-8175	198	76	level	level	NOUN
easat-8175	198	77	(	(	PUNCT
easat-8175	198	78	mean	mean	NOUN
easat-8175	198	79	=	=	SYM
easat-8175	198	80	4.09	4.09	NUM
easat-8175	198	81	,	,	PUNCT
easat-8175	198	82	sd	sd	ADP
easat-8175	198	83	=	=	NOUN
easat-8175	198	84	0.66	0.66	NUM
easat-8175	198	85	)	)	PUNCT
easat-8175	198	86	.	.	PUNCT
easat-8175	199	1	when	when	SCONJ
easat-8175	199	2	examining	examine	VERB
easat-8175	199	3	each	each	DET
easat-8175	199	4	dimension	dimension	NOUN
easat-8175	199	5	,	,	PUNCT
easat-8175	199	6	all	all	PRON
easat-8175	199	7	were	be	AUX
easat-8175	199	8	rated	rate	VERB
easat-8175	199	9	at	at	ADP
easat-8175	199	10	a	a	DET
easat-8175	199	11	high	high	ADJ
easat-8175	199	12	level	level	NOUN
easat-8175	199	13	.	.	PUNCT
easat-8175	200	1	the	the	DET
easat-8175	200	2	dimension	dimension	NOUN
easat-8175	200	3	with	with	ADP
easat-8175	200	4	the	the	DET
easat-8175	200	5	highest	high	ADJ
easat-8175	200	6	mean	mean	ADJ
easat-8175	200	7	score	score	NOUN
easat-8175	200	8	was	be	AUX
easat-8175	200	9	'	'	PUNCT
easat-8175	200	10	equitable	equitable	ADJ
easat-8175	200	11	service	service	NOUN
easat-8175	200	12	provision	provision	NOUN
easat-8175	200	13	'	'	PUNCT
easat-8175	200	14	(	(	PUNCT
easat-8175	200	15	mean	mean	NOUN
easat-8175	200	16	=	=	SYM
easat-8175	200	17	4.20	4.20	NUM
easat-8175	200	18	,	,	PUNCT
easat-8175	200	19	s.d	s.d	PROPN
easat-8175	200	20	.	.	PUNCT
easat-8175	201	1	=	=	NUM
easat-8175	201	2	0.75	0.75	NUM
easat-8175	201	3	)	)	PUNCT
easat-8175	201	4	,	,	PUNCT
easat-8175	201	5	followed	follow	VERB
easat-8175	201	6	by	by	ADP
easat-8175	201	7	'	'	PUNCT
easat-8175	201	8	continuous	continuous	ADJ
easat-8175	201	9	service	service	NOUN
easat-8175	201	10	provision	provision	NOUN
easat-8175	201	11	'	'	PUNCT
easat-8175	201	12	(	(	PUNCT
easat-8175	201	13	mean	mean	NOUN
easat-8175	201	14	=	=	SYM
easat-8175	201	15	4.16	4.16	NUM
easat-8175	201	16	,	,	PUNCT
easat-8175	201	17	s.d	s.d	PROPN
easat-8175	201	18	.	.	PUNCT
easat-8175	201	19	=	=	NOUN
easat-8175	201	20	0.73	0.73	NUM
easat-8175	201	21	)	)	PUNCT
easat-8175	201	22	,	,	PUNCT
easat-8175	201	23	and	and	CCONJ
easat-8175	201	24	the	the	DET
easat-8175	201	25	lowest	low	ADJ
easat-8175	201	26	was	be	AUX
easat-8175	201	27	'	'	PUNCT
easat-8175	201	28	timely	timely	ADJ
easat-8175	201	29	service	service	NOUN
easat-8175	201	30	'	'	PUNCT
easat-8175	201	31	(	(	PUNCT
easat-8175	201	32	mean	mean	NOUN
easat-8175	201	33	=	=	SYM
easat-8175	201	34	3.99	3.99	NUM
easat-8175	201	35	,	,	PUNCT
easat-8175	201	36	s.d	s.d	PROPN
easat-8175	201	37	.	.	PUNCT
easat-8175	202	1	=	=	NUM
easat-8175	202	2	0.66	0.66	NUM
easat-8175	202	3	)	)	PUNCT
easat-8175	202	4	.	.	PUNCT
easat-8175	203	1	table	table	NOUN
easat-8175	203	2	6	6	NUM
easat-8175	203	3	.	.	PUNCT
easat-8175	204	1	descriptive	descriptive	ADJ
easat-8175	204	2	statistics	statistic	NOUN
easat-8175	204	3	of	of	ADP
easat-8175	204	4	customer	customer	NOUN
easat-8175	204	5	loyalty	loyalty	NOUN
easat-8175	204	6	variables	variable	NOUN
easat-8175	204	7	towards	towards	ADP
easat-8175	204	8	the	the	DET
easat-8175	204	9	service	service	NOUN
easat-8175	204	10	of	of	ADP
easat-8175	204	11	event	event	NOUN
easat-8175	204	12	management	management	NOUN
easat-8175	204	13	companies	company	NOUN
easat-8175	204	14	classified	classify	VERB
easat-8175	204	15	by	by	ADP
easat-8175	204	16	dimension	dimension	NOUN
easat-8175	204	17	and	and	CCONJ
easat-8175	204	18	by	by	ADP
easat-8175	204	19	item	item	NOUN
easat-8175	204	20	.	.	PUNCT
easat-8175	205	1	variable	variable	ADJ
easat-8175	205	2	�	�	PROPN
easat-8175	205	3	̅	̅	PROPN
easat-8175	205	4	�	�	PROPN
easat-8175	205	5	s.d	s.d	PROPN
easat-8175	205	6	.	.	PROPN
easat-8175	205	7	interpretation	interpretation	PROPN
easat-8175	205	8	kurtosis	kurtosis	VERB
easat-8175	205	9	skewness	skewness	NOUN
easat-8175	205	10	continuous	continuous	ADJ
easat-8175	205	11	service	service	NOUN
easat-8175	205	12	usage	usage	NOUN
easat-8175	205	13	4.18	4.18	NUM
easat-8175	205	14	0.89	0.89	NUM
easat-8175	205	15	high	high	ADJ
easat-8175	205	16	-0.64	-0.64	NUM
easat-8175	205	17	-2.53	-2.53	NOUN
easat-8175	205	18	word	word	NOUN
easat-8175	205	19	-	-	PUNCT
easat-8175	205	20	of	of	ADP
easat-8175	205	21	-	-	PUNCT
easat-8175	205	22	mouth	mouth	NOUN
easat-8175	205	23	4.07	4.07	NUM
easat-8175	205	24	0.85	0.85	NUM
easat-8175	205	25	high	high	ADJ
easat-8175	205	26	-1.85	-1.85	NUM
easat-8175	205	27	-4.56	-4.56	NOUN
easat-8175	205	28	willingness	willingness	NOUN
easat-8175	205	29	to	to	PART
easat-8175	205	30	pay	pay	VERB
easat-8175	205	31	4.01	4.01	NUM
easat-8175	205	32	0.96	0.96	NUM
easat-8175	205	33	high	high	ADJ
easat-8175	205	34	-1.85	-1.85	PUNCT
easat-8175	205	35	-4.56	-4.56	NOUN
easat-8175	205	36	together	together	ADV
easat-8175	205	37	4.08	4.08	NUM
easat-8175	205	38	0.77	0.77	NUM
easat-8175	205	39	high	high	ADJ
easat-8175	205	40	-1.72	-1.72	ADP
easat-8175	205	41	-4.63	-4.63	DET
easat-8175	205	42	table	table	NOUN
easat-8175	205	43	5	5	NUM
easat-8175	205	44	indicates	indicate	VERB
easat-8175	205	45	that	that	SCONJ
easat-8175	205	46	overall	overall	NOUN
easat-8175	205	47	,	,	PUNCT
easat-8175	205	48	the	the	DET
easat-8175	205	49	customers	customer	NOUN
easat-8175	205	50	who	who	PRON
easat-8175	205	51	had	have	AUX
easat-8175	205	52	utilized	utilize	VERB
easat-8175	205	53	the	the	DET
easat-8175	205	54	services	service	NOUN
easat-8175	205	55	of	of	ADP
easat-8175	205	56	event	event	NOUN
easat-8175	205	57	management	management	NOUN
easat-8175	205	58	companies	company	NOUN
easat-8175	205	59	perceived	perceive	VERB
easat-8175	205	60	customer	customer	NOUN
easat-8175	205	61	loyalty	loyalty	NOUN
easat-8175	205	62	towards	towards	ADP
easat-8175	205	63	the	the	DET
easat-8175	205	64	services	service	NOUN
easat-8175	205	65	of	of	ADP
easat-8175	205	66	event	event	NOUN
easat-8175	205	67	management	management	NOUN
easat-8175	205	68	companies	company	NOUN
easat-8175	205	69	at	at	ADP
easat-8175	205	70	a	a	DET
easat-8175	205	71	high	high	ADJ
easat-8175	205	72	level	level	NOUN
easat-8175	205	73	(	(	PUNCT
easat-8175	205	74	mean	mean	NOUN
easat-8175	205	75	=	=	SYM
easat-8175	205	76	4.08	4.08	NUM
easat-8175	205	77	,	,	PUNCT
easat-8175	205	78	s.d	s.d	PROPN
easat-8175	205	79	.	.	PUNCT
easat-8175	205	80	=	=	NUM
easat-8175	205	81	0.77	0.77	NUM
easat-8175	205	82	)	)	PUNCT
easat-8175	205	83	.	.	PUNCT
easat-8175	206	1	when	when	SCONJ
easat-8175	206	2	examining	examine	VERB
easat-8175	206	3	each	each	DET
easat-8175	206	4	dimension	dimension	NOUN
easat-8175	206	5	,	,	PUNCT
easat-8175	206	6	all	all	PRON
easat-8175	206	7	were	be	AUX
easat-8175	206	8	rated	rate	VERB
easat-8175	206	9	at	at	ADP
easat-8175	206	10	a	a	DET
easat-8175	206	11	high	high	ADJ
easat-8175	206	12	level	level	NOUN
easat-8175	206	13	.	.	PUNCT
easat-8175	207	1	the	the	DET
easat-8175	207	2	dimension	dimension	NOUN
easat-8175	207	3	with	with	ADP
easat-8175	207	4	the	the	DET
easat-8175	207	5	highest	high	ADJ
easat-8175	207	6	mean	mean	ADJ
easat-8175	207	7	score	score	NOUN
easat-8175	207	8	was	be	AUX
easat-8175	207	9	'	'	PUNCT
easat-8175	207	10	continuous	continuous	ADJ
easat-8175	207	11	service	service	NOUN
easat-8175	207	12	usage	usage	NOUN
easat-8175	207	13	'	'	PUNCT
easat-8175	207	14	(	(	PUNCT
easat-8175	207	15	mean	mean	NOUN
easat-8175	207	16	=	=	SYM
easat-8175	207	17	4.18	4.18	NUM
easat-8175	207	18	,	,	PUNCT
easat-8175	207	19	s.d	s.d	PROPN
easat-8175	207	20	.	.	PUNCT
easat-8175	208	1	=	=	NOUN
easat-8175	208	2	0.89	0.89	NUM
easat-8175	208	3	)	)	PUNCT
easat-8175	208	4	,	,	PUNCT
easat-8175	208	5	followed	follow	VERB
easat-8175	208	6	by	by	ADP
easat-8175	208	7	'	'	PUNCT
easat-8175	208	8	word	word	NOUN
easat-8175	208	9	of	of	ADP
easat-8175	208	10	mouth	mouth	NOUN
easat-8175	208	11	'	'	PUNCT
easat-8175	208	12	(	(	PUNCT
easat-8175	208	13	mean	mean	NOUN
easat-8175	208	14	=	=	SYM
easat-8175	208	15	4.07	4.07	NUM
easat-8175	208	16	,	,	PUNCT
easat-8175	208	17	s.d	s.d	PROPN
easat-8175	208	18	.	.	PUNCT
easat-8175	209	1	=	=	NUM
easat-8175	209	2	0.85	0.85	NUM
easat-8175	209	3	)	)	PUNCT
easat-8175	209	4	,	,	PUNCT
easat-8175	209	5	and	and	CCONJ
easat-8175	209	6	the	the	DET
easat-8175	209	7	lowest	low	ADJ
easat-8175	209	8	was	be	AUX
easat-8175	209	9	'	'	PUNCT
easat-8175	209	10	willingness	willingness	NOUN
easat-8175	209	11	to	to	PART
easat-8175	209	12	pay	pay	VERB
easat-8175	209	13	'	'	PUNCT
easat-8175	209	14	(	(	PUNCT
easat-8175	209	15	mean	mean	NOUN
easat-8175	209	16	=	=	SYM
easat-8175	209	17	4.01	4.01	NUM
easat-8175	209	18	,	,	PUNCT
easat-8175	209	19	s.d	s.d	PROPN
easat-8175	209	20	.	.	PUNCT
easat-8175	210	1	=	=	NUM
easat-8175	210	2	0.96	0.96	NUM
easat-8175	210	3	)	)	PUNCT
easat-8175	210	4	.	.	PUNCT
easat-8175	211	1	3.1	3.1	NUM
easat-8175	211	2	.	.	PUNCT
easat-8175	211	3	structural	structural	ADJ
easat-8175	211	4	equation	equation	NOUN
easat-8175	211	5	modeling	modeling	NOUN
easat-8175	211	6	results	result	VERB
easat-8175	211	7	the	the	DET
easat-8175	211	8	analysis	analysis	NOUN
easat-8175	211	9	of	of	ADP
easat-8175	211	10	the	the	DET
easat-8175	211	11	linear	linear	ADJ
easat-8175	211	12	structural	structural	ADJ
easat-8175	211	13	equation	equation	NOUN
easat-8175	211	14	model	model	NOUN
easat-8175	211	15	of	of	ADP
easat-8175	211	16	the	the	DET
easat-8175	211	17	influence	influence	NOUN
easat-8175	211	18	of	of	ADP
easat-8175	211	19	service	service	NOUN
easat-8175	211	20	innovation	innovation	NOUN
easat-8175	211	21	on	on	ADP
easat-8175	211	22	customer	customer	NOUN
easat-8175	211	23	satisfaction	satisfaction	NOUN
easat-8175	211	24	and	and	CCONJ
easat-8175	211	25	loyalty	loyalty	NOUN
easat-8175	211	26	towards	towards	ADP
easat-8175	211	27	event	event	NOUN
easat-8175	211	28	management	management	NOUN
easat-8175	211	29	companies	company	NOUN
easat-8175	211	30	in	in	ADP
easat-8175	211	31	thailand	thailand	PROPN
easat-8175	211	32	and	and	CCONJ
easat-8175	211	33	the	the	DET
easat-8175	211	34	empirical	empirical	ADJ
easat-8175	211	35	data	datum	NOUN
easat-8175	211	36	,	,	PUNCT
easat-8175	211	37	is	be	AUX
easat-8175	211	38	presented	present	VERB
easat-8175	211	39	in	in	ADP
easat-8175	211	40	table	table	NOUN
easat-8175	211	41	7	7	NUM
easat-8175	211	42	.	.	SYM
easat-8175	211	43	1483	1483	NUM
easat-8175	211	44	edelweiss	edelweiss	PROPN
easat-8175	211	45	applied	apply	VERB
easat-8175	211	46	science	science	NOUN
easat-8175	211	47	and	and	CCONJ
easat-8175	211	48	technology	technology	NOUN
easat-8175	211	49	issn	issn	PROPN
easat-8175	211	50	:	:	PUNCT
easat-8175	211	51	2576	2576	NUM
easat-8175	211	52	-	-	SYM
easat-8175	211	53	8484	8484	NUM
easat-8175	211	54	vol	vol	NOUN
easat-8175	211	55	.	.	PROPN
easat-8175	212	1	9	9	NUM
easat-8175	212	2	,	,	PUNCT
easat-8175	212	3	no	no	INTJ
easat-8175	212	4	.	.	NOUN
easat-8175	212	5	6	6	NUM
easat-8175	212	6	:	:	SYM
easat-8175	212	7	1473	1473	NUM
easat-8175	212	8	-	-	SYM
easat-8175	212	9	1489	1489	NUM
easat-8175	212	10	,	,	PUNCT
easat-8175	212	11	2025	2025	NUM
easat-8175	212	12	doi	doi	NOUN
easat-8175	212	13	:	:	PUNCT
easat-8175	212	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	212	15	©	©	ADP
easat-8175	212	16	2025	2025	NUM
easat-8175	212	17	by	by	ADP
easat-8175	212	18	the	the	DET
easat-8175	212	19	authors	author	NOUN
easat-8175	212	20	;	;	PUNCT
easat-8175	212	21	licensee	licensee	PROPN
easat-8175	212	22	learning	learn	VERB
easat-8175	212	23	gate	gate	NOUN
easat-8175	212	24	table	table	NOUN
easat-8175	212	25	7	7	NUM
easat-8175	212	26	.	.	PUNCT
easat-8175	213	1	correlation	correlation	NOUN
easat-8175	213	2	of	of	ADP
easat-8175	213	3	observed	observed	ADJ
easat-8175	213	4	variables	variable	NOUN
easat-8175	213	5	in	in	ADP
easat-8175	213	6	the	the	DET
easat-8175	213	7	components	component	NOUN
easat-8175	213	8	of	of	ADP
easat-8175	213	9	consumer	consumer	NOUN
easat-8175	213	10	satisfaction	satisfaction	NOUN
easat-8175	213	11	.	.	PUNCT
easat-8175	214	1	observed	observe	VERB
easat-8175	214	2	variable	variable	ADJ
easat-8175	214	3	correlation	correlation	NOUN
easat-8175	214	4	si	si	INTJ
easat-8175	215	1	pv	pv	NOUN
easat-8175	215	2	sq	sq	INTJ
easat-8175	215	3	cs	cs	PROPN
easat-8175	215	4	si	si	PROPN
easat-8175	215	5	1.00	1.00	NUM
easat-8175	215	6	sq	sq	NUM
easat-8175	215	7	0.73	0.73	NUM
easat-8175	215	8	*	*	PUNCT
easat-8175	215	9	*	*	PROPN
easat-8175	215	10	1.00	1.00	NUM
easat-8175	215	11	ss	ss	NOUN
easat-8175	215	12	0.52	0.52	NUM
easat-8175	215	13	*	*	NOUN
easat-8175	215	14	*	*	PUNCT
easat-8175	215	15	0.58	0.58	NUM
easat-8175	215	16	*	*	PUNCT
easat-8175	215	17	*	*	PROPN
easat-8175	215	18	1.00	1.00	NUM
easat-8175	215	19	cl	cl	NOUN
easat-8175	215	20	0.72	0.72	NUM
easat-8175	215	21	*	*	NOUN
easat-8175	215	22	*	*	PUNCT
easat-8175	215	23	0.54	0.54	NUM
easat-8175	215	24	*	*	PUNCT
easat-8175	215	25	*	*	PUNCT
easat-8175	215	26	0.50	0.50	NUM
easat-8175	215	27	*	*	PUNCT
easat-8175	215	28	*	*	PUNCT
easat-8175	215	29	1.00	1.00	NUM
easat-8175	215	30	kmo	kmo	NOUN
easat-8175	215	31	:	:	PUNCT
easat-8175	215	32	measure	measure	NOUN
easat-8175	215	33	of	of	ADP
easat-8175	215	34	sampling	sample	VERB
easat-8175	215	35	adequacy	adequacy	NOUN
easat-8175	215	36	=	=	NOUN
easat-8175	215	37	0.765	0.765	NUM
easat-8175	215	38	bartlett	bartlett	PROPN
easat-8175	215	39	's	's	PART
easat-8175	215	40	test	test	NOUN
easat-8175	215	41	of	of	ADP
easat-8175	215	42	sphericity	sphericity	NOUN
easat-8175	215	43	:	:	PUNCT
easat-8175	215	44	chi	chi	PROPN
easat-8175	215	45	-	-	PUNCT
easat-8175	215	46	square=	square=	PROPN
easat-8175	215	47	448.883	448.883	NUM
easat-8175	215	48	,	,	PUNCT
easat-8175	215	49	df	df	PROPN
easat-8175	215	50	=	=	SYM
easat-8175	215	51	6	6	NUM
easat-8175	215	52	,	,	PUNCT
easat-8175	215	53	p	p	NOUN
easat-8175	215	54	=	=	SYM
easat-8175	215	55	0.00	0.00	NUM
easat-8175	215	56	note	note	NOUN
easat-8175	215	57	:	:	PUNCT
easat-8175	215	58	*	*	PUNCT
easat-8175	215	59	*	*	NOUN
easat-8175	215	60	sig	sig	NOUN
easat-8175	215	61	.	.	PUNCT
easat-8175	215	62	<	<	X
easat-8175	216	1	0.01	0.01	NUM
easat-8175	216	2	.	.	PUNCT
easat-8175	216	3	table	table	NOUN
easat-8175	216	4	7	7	NUM
easat-8175	216	5	presents	present	NOUN
easat-8175	216	6	pearson	pearson	PROPN
easat-8175	216	7	’s	’s	PART
easat-8175	216	8	product	product	NOUN
easat-8175	216	9	-	-	PUNCT
easat-8175	216	10	moment	moment	NOUN
easat-8175	216	11	correlation	correlation	NOUN
easat-8175	216	12	coefficients	coefficient	NOUN
easat-8175	216	13	among	among	ADP
easat-8175	216	14	five	five	NUM
easat-8175	216	15	observed	observed	ADJ
easat-8175	216	16	variables	variable	NOUN
easat-8175	216	17	.	.	PUNCT
easat-8175	217	1	the	the	DET
easat-8175	217	2	results	result	NOUN
easat-8175	217	3	indicated	indicate	VERB
easat-8175	217	4	that	that	SCONJ
easat-8175	217	5	for	for	ADP
easat-8175	217	6	the	the	DET
easat-8175	217	7	most	most	ADJ
easat-8175	217	8	part	part	NOUN
easat-8175	217	9	,	,	PUNCT
easat-8175	217	10	the	the	DET
easat-8175	217	11	correlations	correlation	NOUN
easat-8175	217	12	among	among	ADP
easat-8175	217	13	all	all	DET
easat-8175	217	14	10	10	NUM
easat-8175	217	15	pairs	pair	NOUN
easat-8175	217	16	of	of	ADP
easat-8175	217	17	observed	observed	ADJ
easat-8175	217	18	variables	variable	NOUN
easat-8175	217	19	were	be	AUX
easat-8175	217	20	statistically	statistically	ADV
easat-8175	217	21	significant	significant	ADJ
easat-8175	217	22	at	at	ADP
easat-8175	217	23	the	the	DET
easat-8175	217	24	.01	.01	NUM
easat-8175	217	25	level	level	NOUN
easat-8175	217	26	.	.	PUNCT
easat-8175	218	1	the	the	DET
easat-8175	218	2	strongest	strong	ADJ
easat-8175	218	3	correlation	correlation	NOUN
easat-8175	218	4	was	be	AUX
easat-8175	218	5	observed	observe	VERB
easat-8175	218	6	between	between	ADP
easat-8175	218	7	service	service	NOUN
easat-8175	218	8	quality	quality	NOUN
easat-8175	218	9	(	(	PUNCT
easat-8175	218	10	sq	sq	ADJ
easat-8175	218	11	)	)	PUNCT
easat-8175	218	12	and	and	CCONJ
easat-8175	218	13	service	service	NOUN
easat-8175	218	14	innovation	innovation	NOUN
easat-8175	218	15	(	(	PUNCT
easat-8175	218	16	si	si	X
easat-8175	218	17	)	)	PUNCT
easat-8175	218	18	(	(	PUNCT
easat-8175	218	19	r	r	NOUN
easat-8175	218	20	=	=	NOUN
easat-8175	218	21	0.73	0.73	NUM
easat-8175	218	22	)	)	PUNCT
easat-8175	218	23	,	,	PUNCT
easat-8175	218	24	followed	follow	VERB
easat-8175	218	25	by	by	ADP
easat-8175	218	26	customer	customer	NOUN
easat-8175	218	27	loyalty	loyalty	NOUN
easat-8175	218	28	(	(	PUNCT
easat-8175	218	29	cl	cl	NOUN
easat-8175	218	30	)	)	PUNCT
easat-8175	218	31	and	and	CCONJ
easat-8175	218	32	service	service	NOUN
easat-8175	218	33	innovation	innovation	NOUN
easat-8175	218	34	(	(	PUNCT
easat-8175	218	35	si	si	X
easat-8175	218	36	)	)	PUNCT
easat-8175	218	37	(	(	PUNCT
easat-8175	218	38	r	r	NOUN
easat-8175	218	39	=	=	NOUN
easat-8175	218	40	0.72	0.72	NUM
easat-8175	218	41	)	)	PUNCT
easat-8175	218	42	,	,	PUNCT
easat-8175	218	43	and	and	CCONJ
easat-8175	218	44	the	the	DET
easat-8175	218	45	weakest	weak	ADJ
easat-8175	218	46	correlation	correlation	NOUN
easat-8175	218	47	was	be	AUX
easat-8175	218	48	between	between	ADP
easat-8175	218	49	customer	customer	NOUN
easat-8175	218	50	loyalty	loyalty	NOUN
easat-8175	218	51	(	(	PUNCT
easat-8175	218	52	cl	cl	NOUN
easat-8175	218	53	)	)	PUNCT
easat-8175	218	54	and	and	CCONJ
easat-8175	218	55	service	service	NOUN
easat-8175	218	56	quality	quality	NOUN
easat-8175	218	57	(	(	PUNCT
easat-8175	218	58	sq	sq	ADJ
easat-8175	218	59	)	)	PUNCT
easat-8175	218	60	(	(	PUNCT
easat-8175	218	61	r	r	NOUN
easat-8175	218	62	=	=	NOUN
easat-8175	218	63	0.50	0.50	NUM
easat-8175	218	64	)	)	PUNCT
easat-8175	218	65	.	.	PUNCT
easat-8175	219	1	it	it	PRON
easat-8175	219	2	can	can	AUX
easat-8175	219	3	be	be	AUX
easat-8175	219	4	seen	see	VERB
easat-8175	219	5	that	that	SCONJ
easat-8175	219	6	all	all	DET
easat-8175	219	7	correlation	correlation	NOUN
easat-8175	219	8	coefficients	coefficient	NOUN
easat-8175	219	9	among	among	ADP
easat-8175	219	10	the	the	DET
easat-8175	219	11	observed	observed	ADJ
easat-8175	219	12	variables	variable	NOUN
easat-8175	219	13	were	be	AUX
easat-8175	219	14	below	below	ADP
easat-8175	219	15	0.80	0.80	NUM
easat-8175	219	16	,	,	PUNCT
easat-8175	219	17	indicating	indicate	VERB
easat-8175	219	18	no	no	DET
easat-8175	219	19	severe	severe	ADJ
easat-8175	219	20	multicollinearity	multicollinearity	NOUN
easat-8175	219	21	issues	issue	NOUN
easat-8175	219	22	.	.	PUNCT
easat-8175	220	1	this	this	PRON
easat-8175	220	2	suggests	suggest	VERB
easat-8175	220	3	that	that	SCONJ
easat-8175	220	4	all	all	DET
easat-8175	220	5	observed	observe	VERB
easat-8175	220	6	variables	variable	NOUN
easat-8175	220	7	in	in	ADP
easat-8175	220	8	the	the	DET
easat-8175	220	9	model	model	NOUN
easat-8175	220	10	are	be	AUX
easat-8175	220	11	related	relate	VERB
easat-8175	220	12	within	within	ADP
easat-8175	220	13	acceptable	acceptable	ADJ
easat-8175	220	14	limits	limit	NOUN
easat-8175	220	15	and	and	CCONJ
easat-8175	220	16	in	in	ADP
easat-8175	220	17	the	the	DET
easat-8175	220	18	same	same	ADJ
easat-8175	220	19	direction	direction	NOUN
easat-8175	220	20	.	.	PUNCT
easat-8175	221	1	table	table	NOUN
easat-8175	221	2	8	8	NUM
easat-8175	221	3	.	.	PUNCT
easat-8175	222	1	results	result	NOUN
easat-8175	222	2	of	of	ADP
easat-8175	222	3	the	the	DET
easat-8175	222	4	analysis	analysis	NOUN
easat-8175	222	5	of	of	ADP
easat-8175	222	6	validity	validity	NOUN
easat-8175	222	7	and	and	CCONJ
easat-8175	222	8	significance	significance	NOUN
easat-8175	222	9	of	of	ADP
easat-8175	222	10	the	the	DET
easat-8175	222	11	linear	linear	ADJ
easat-8175	222	12	structural	structural	ADJ
easat-8175	222	13	equation	equation	NOUN
easat-8175	222	14	model	model	NOUN
easat-8175	222	15	of	of	ADP
easat-8175	222	16	the	the	DET
easat-8175	222	17	influence	influence	NOUN
easat-8175	222	18	of	of	ADP
easat-8175	222	19	service	service	NOUN
easat-8175	222	20	innovation	innovation	NOUN
easat-8175	222	21	affecting	affect	VERB
easat-8175	222	22	customer	customer	NOUN
easat-8175	222	23	satisfaction	satisfaction	NOUN
easat-8175	222	24	and	and	CCONJ
easat-8175	222	25	loyalty	loyalty	NOUN
easat-8175	222	26	towards	towards	ADP
easat-8175	222	27	the	the	DET
easat-8175	222	28	service	service	NOUN
easat-8175	222	29	of	of	ADP
easat-8175	222	30	event	event	NOUN
easat-8175	222	31	management	management	NOUN
easat-8175	222	32	companies	company	NOUN
easat-8175	222	33	in	in	ADP
easat-8175	222	34	thailand	thailand	PROPN
easat-8175	222	35	according	accord	VERB
easat-8175	222	36	to	to	ADP
easat-8175	222	37	the	the	DET
easat-8175	222	38	hypotheses	hypothesis	NOUN
easat-8175	222	39	.	.	PUNCT
easat-8175	223	1	latent	latent	ADJ
easat-8175	223	2	variable	variable	NOUN
easat-8175	223	3	observed	observe	VERB
easat-8175	223	4	variable	variable	ADJ
easat-8175	223	5	factor	factor	NOUN
easat-8175	223	6	loading	load	VERB
easat-8175	223	7	bsc	bsc	PROPN
easat-8175	223	8	se	se	PROPN
easat-8175	223	9	t	t	PROPN
easat-8175	223	10	coefficient	coefficient	NOUN
easat-8175	223	11	of	of	ADP
easat-8175	223	12	multiple	multiple	ADJ
easat-8175	223	13	determination	determination	NOUN
easat-8175	223	14	(	(	PUNCT
easat-8175	223	15	r2	r2	PROPN
easat-8175	223	16	)	)	PUNCT
easat-8175	223	17	si	si	PROPN
easat-8175	224	1	si1	si1	NOUN
easat-8175	224	2	0.90	0.90	NUM
easat-8175	224	3	*	*	PUNCT
easat-8175	224	4	*	*	PUNCT
easat-8175	224	5	0.07	0.07	NUM
easat-8175	224	6	12.05	12.05	NUM
easat-8175	224	7	0.39	0.39	NUM
easat-8175	224	8	si2	si2	NOUN
easat-8175	224	9	0.84	0.84	NUM
easat-8175	224	10	*	*	PUNCT
easat-8175	224	11	*	*	PUNCT
easat-8175	224	12	0.07	0.07	NUM
easat-8175	224	13	11.31	11.31	NUM
easat-8175	224	14	0.35	0.35	NUM
easat-8175	224	15	si3	si3	NOUN
easat-8175	224	16	0.86	0.86	NUM
easat-8175	224	17	*	*	PUNCT
easat-8175	224	18	*	*	PUNCT
easat-8175	224	19	0.07	0.07	NUM
easat-8175	224	20	11.64	11.64	NUM
easat-8175	224	21	0.37	0.37	NUM
easat-8175	224	22	si4	si4	NOUN
easat-8175	224	23	0.83	0.83	NUM
easat-8175	224	24	*	*	PUNCT
easat-8175	224	25	*	*	PUNCT
easat-8175	224	26	0.07	0.07	NUM
easat-8175	224	27	11.13	11.13	NUM
easat-8175	224	28	0.34	0.34	NUM
easat-8175	224	29	sq	sq	NOUN
easat-8175	224	30	sq1	sq1	NOUN
easat-8175	224	31	0.88	0.88	NUM
easat-8175	224	32	*	*	NOUN
easat-8175	224	33	*	*	PUNCT
easat-8175	224	34	<	<	X
easat-8175	224	35	--	--	PUNCT
easat-8175	224	36	>	>	X
easat-8175	224	37	<	<	X
easat-8175	224	38	--	--	PUNCT
easat-8175	224	39	>	>	X
easat-8175	224	40	0.38	0.38	NUM
easat-8175	224	41	sq2	sq2	NOUN
easat-8175	224	42	0.87	0.87	NUM
easat-8175	224	43	*	*	PUNCT
easat-8175	224	44	*	*	PUNCT
easat-8175	224	45	0.09	0.09	NUM
easat-8175	224	46	9.35	9.35	NUM
easat-8175	224	47	0.38	0.38	NUM
easat-8175	224	48	sq3	sq3	VERB
easat-8175	224	49	0.83	0.83	NUM
easat-8175	224	50	*	*	PUNCT
easat-8175	224	51	*	*	PUNCT
easat-8175	224	52	0.09	0.09	NUM
easat-8175	224	53	9.22	9.22	NUM
easat-8175	224	54	0.34	0.34	NUM
easat-8175	224	55	sq4	sq4	NOUN
easat-8175	224	56	0.87	0.87	NUM
easat-8175	224	57	*	*	PUNCT
easat-8175	224	58	*	*	PUNCT
easat-8175	224	59	0.09	0.09	NUM
easat-8175	224	60	9.56	9.56	NUM
easat-8175	224	61	0.38	0.38	NUM
easat-8175	224	62	sq5	sq5	PROPN
easat-8175	224	63	0.85	0.85	NUM
easat-8175	224	64	*	*	PUNCT
easat-8175	224	65	*	*	PUNCT
easat-8175	224	66	0.09	0.09	NUM
easat-8175	224	67	9.38	9.38	NUM
easat-8175	224	68	0.36	0.36	NUM
easat-8175	224	69	ss	ss	PRON
easat-8175	224	70	ss1	ss1	PROPN
easat-8175	224	71	0.88	0.88	NUM
easat-8175	224	72	*	*	PUNCT
easat-8175	224	73	*	*	PUNCT
easat-8175	224	74	<	<	X
easat-8175	224	75	--	--	PUNCT
easat-8175	224	76	>	>	X
easat-8175	224	77	<	<	X
easat-8175	224	78	--	--	PUNCT
easat-8175	224	79	>	>	X
easat-8175	224	80	0.38	0.38	NUM
easat-8175	224	81	ss2	ss2	PROPN
easat-8175	224	82	0.85	0.85	NUM
easat-8175	224	83	*	*	PUNCT
easat-8175	224	84	*	*	PUNCT
easat-8175	224	85	0.09	0.09	NUM
easat-8175	224	86	9.44	9.44	NUM
easat-8175	224	87	0.36	0.36	NUM
easat-8175	224	88	ss3	ss3	NOUN
easat-8175	224	89	0.85	0.85	NUM
easat-8175	224	90	*	*	PUNCT
easat-8175	224	91	*	*	PUNCT
easat-8175	224	92	0.09	0.09	NUM
easat-8175	224	93	9.42	9.42	NUM
easat-8175	224	94	0.35	0.35	NUM
easat-8175	224	95	ss4	ss4	NOUN
easat-8175	224	96	0.86	0.86	NUM
easat-8175	224	97	*	*	PUNCT
easat-8175	224	98	*	*	PROPN
easat-8175	224	99	0.09	0.09	NUM
easat-8175	224	100	9.51	9.51	NUM
easat-8175	224	101	0.37	0.37	NUM
easat-8175	224	102	ss5	ss5	NOUN
easat-8175	224	103	0.87	0.87	NUM
easat-8175	224	104	*	*	PUNCT
easat-8175	224	105	*	*	PUNCT
easat-8175	224	106	0.09	0.09	NUM
easat-8175	224	107	9.59	9.59	NUM
easat-8175	224	108	0.37	0.37	NUM
easat-8175	224	109	cl	cl	NOUN
easat-8175	224	110	cl1	cl1	NOUN
easat-8175	224	111	0.88	0.88	NUM
easat-8175	224	112	*	*	NOUN
easat-8175	224	113	*	*	PUNCT
easat-8175	224	114	<	<	X
easat-8175	224	115	--	--	PUNCT
easat-8175	224	116	>	>	X
easat-8175	224	117	<	<	X
easat-8175	224	118	--	--	PUNCT
easat-8175	224	119	>	>	X
easat-8175	224	120	0.38	0.38	NUM
easat-8175	224	121	cl2	cl2	PROPN
easat-8175	224	122	0.89	0.89	NUM
easat-8175	224	123	*	*	NOUN
easat-8175	224	124	*	*	NOUN
easat-8175	224	125	0.08	0.08	NUM
easat-8175	224	126	10.01	10.01	NUM
easat-8175	224	127	0.39	0.39	NUM
easat-8175	224	128	cl3	cl3	PROPN
easat-8175	224	129	0.87	0.87	NUM
easat-8175	224	130	*	*	PUNCT
easat-8175	224	131	*	*	PUNCT
easat-8175	224	132	0.08	0.08	NUM
easat-8175	224	133	9.91	9.91	NUM
easat-8175	224	134	0.38	0.38	NUM
easat-8175	224	135	chi	chi	ADJ
easat-8175	224	136	-	-	PUNCT
easat-8175	224	137	square	square	NOUN
easat-8175	224	138	=	=	NOUN
easat-8175	224	139	69.54	69.54	NUM
easat-8175	224	140	,	,	PUNCT
easat-8175	224	141	df	df	PROPN
easat-8175	224	142	=	=	SYM
easat-8175	224	143	110	110	NUM
easat-8175	224	144	,	,	PUNCT
easat-8175	224	145	p	p	NOUN
easat-8175	224	146	=	=	NOUN
easat-8175	224	147	0.99	0.99	NUM
easat-8175	224	148	,	,	PUNCT
easat-8175	224	149	2/	2/	ADP
easat-8175	224	150	df	df	PROPN
easat-8175	224	151	=	=	SYM
easat-8175	224	152	0.63	0.63	NUM
easat-8175	224	153	,	,	PUNCT
easat-8175	224	154	rmser	rmser	ADJ
easat-8175	224	155	=	=	PUNCT
easat-8175	224	156	0.00	0.00	NUM
easat-8175	224	157	,	,	PUNCT
easat-8175	224	158	rmr	rmr	PROPN
easat-8175	224	159	=	=	PUNCT
easat-8175	224	160	0.00	0.00	NUM
easat-8175	224	161	,	,	PUNCT
easat-8175	224	162	cfi	cfi	NOUN
easat-8175	224	163	=	=	NOUN
easat-8175	224	164	0.99	0.99	NUM
easat-8175	224	165	,	,	PUNCT
easat-8175	224	166	gfi	gfi	PROPN
easat-8175	224	167	=	=	NOUN
easat-8175	224	168	0.99	0.99	NUM
easat-8175	225	1	,	,	PUNCT
easat-8175	225	2	agfi	agfi	NOUN
easat-8175	225	3	=	=	SYM
easat-8175	225	4	0.99	0.99	NUM
easat-8175	225	5	note	note	NOUN
easat-8175	225	6	:	:	PUNCT
easat-8175	225	7	*	*	PUNCT
easat-8175	225	8	*	*	PUNCT
easat-8175	225	9	p	p	X
easat-8175	225	10	<	<	X
easat-8175	225	11	.01	.01	NUM
easat-8175	225	12	,	,	PUNCT
easat-8175	225	13	bsc	bsc	PROPN
easat-8175	225	14	refers	refer	VERB
easat-8175	225	15	to	to	ADP
easat-8175	225	16	standardized	standardized	ADJ
easat-8175	225	17	component	component	NOUN
easat-8175	225	18	weights	weight	NOUN
easat-8175	225	19	.	.	PUNCT
easat-8175	226	1	the	the	DET
easat-8175	226	2	symbol	symbol	NOUN
easat-8175	226	3	<	<	X
easat-8175	226	4	--	--	PUNCT
easat-8175	226	5	>	>	X
easat-8175	226	6	indicates	indicate	VERB
easat-8175	226	7	a	a	DET
easat-8175	226	8	constrained	constrained	ADJ
easat-8175	226	9	parameter	parameter	NOUN
easat-8175	226	10	;	;	PUNCT
easat-8175	226	11	therefore	therefore	ADV
easat-8175	226	12	,	,	PUNCT
easat-8175	226	13	se	se	X
easat-8175	226	14	and	and	CCONJ
easat-8175	226	15	t	t	PROPN
easat-8175	226	16	values	value	NOUN
easat-8175	226	17	are	be	AUX
easat-8175	226	18	not	not	PART
easat-8175	226	19	reported	report	VERB
easat-8175	226	20	.	.	PUNCT
easat-8175	227	1	furthermore	furthermore	ADV
easat-8175	227	2	,	,	PUNCT
easat-8175	227	3	bartlett	bartlett	PROPN
easat-8175	227	4	's	's	PART
easat-8175	227	5	test	test	NOUN
easat-8175	227	6	of	of	ADP
easat-8175	227	7	sphericity	sphericity	NOUN
easat-8175	227	8	was	be	AUX
easat-8175	227	9	conducted	conduct	VERB
easat-8175	227	10	to	to	PART
easat-8175	227	11	examine	examine	VERB
easat-8175	227	12	whether	whether	SCONJ
easat-8175	227	13	the	the	DET
easat-8175	227	14	correlation	correlation	NOUN
easat-8175	227	15	matrix	matrix	NOUN
easat-8175	227	16	of	of	ADP
easat-8175	227	17	the	the	DET
easat-8175	227	18	observed	observed	ADJ
easat-8175	227	19	variables	variable	NOUN
easat-8175	227	20	was	be	AUX
easat-8175	227	21	an	an	DET
easat-8175	227	22	identity	identity	NOUN
easat-8175	227	23	matrix	matrix	NOUN
easat-8175	227	24	.	.	PUNCT
easat-8175	228	1	the	the	DET
easat-8175	228	2	results	result	NOUN
easat-8175	228	3	showed	show	VERB
easat-8175	228	4	a	a	DET
easat-8175	228	5	chi	chi	ADJ
easat-8175	228	6	-	-	PUNCT
easat-8175	228	7	square	square	ADJ
easat-8175	228	8	value	value	NOUN
easat-8175	228	9	of	of	ADP
easat-8175	228	10	448.883	448.883	NUM
easat-8175	228	11	,	,	PUNCT
easat-8175	228	12	df	df	PROPN
easat-8175	228	13	=	=	NUM
easat-8175	228	14	10	10	NUM
easat-8175	228	15	,	,	PUNCT
easat-8175	228	16	p	p	NOUN
easat-8175	228	17	=	=	NOUN
easat-8175	228	18	0.00	0.00	NUM
easat-8175	228	19	,	,	PUNCT
easat-8175	228	20	which	which	PRON
easat-8175	228	21	was	be	AUX
easat-8175	228	22	statistically	statistically	ADV
easat-8175	228	23	significant	significant	ADJ
easat-8175	228	24	at	at	ADP
easat-8175	228	25	the	the	DET
easat-8175	228	26	0.01	0.01	NUM
easat-8175	228	27	level	level	NOUN
easat-8175	228	28	.	.	PUNCT
easat-8175	229	1	this	this	DET
easat-8175	229	2	result	result	NOUN
easat-8175	229	3	is	be	AUX
easat-8175	229	4	consistent	consistent	ADJ
easat-8175	229	5	with	with	ADP
easat-8175	229	6	the	the	DET
easat-8175	229	7	kaiser	kaiser	PROPN
easat-8175	229	8	-	-	PUNCT
easat-8175	229	9	meyer	meyer	PROPN
easat-8175	229	10	-	-	PUNCT
easat-8175	229	11	olkin	olkin	PROPN
easat-8175	229	12	(	(	PUNCT
easat-8175	229	13	kmo	kmo	NOUN
easat-8175	229	14	)	)	PUNCT
easat-8175	229	15	index	index	NOUN
easat-8175	229	16	,	,	PUNCT
easat-8175	229	17	which	which	PRON
easat-8175	229	18	was	be	AUX
easat-8175	229	19	0.765	0.765	NUM
easat-8175	229	20	,	,	PUNCT
easat-8175	229	21	exceeding	exceed	VERB
easat-8175	229	22	the	the	DET
easat-8175	229	23	value	value	NOUN
easat-8175	229	24	of	of	ADP
easat-8175	229	25	0.05	0.05	NUM
easat-8175	229	26	.	.	PUNCT
easat-8175	230	1	this	this	DET
easat-8175	230	2	1484	1484	NUM
easat-8175	230	3	edelweiss	edelweiss	PROPN
easat-8175	230	4	applied	apply	VERB
easat-8175	230	5	science	science	NOUN
easat-8175	230	6	and	and	CCONJ
easat-8175	230	7	technology	technology	NOUN
easat-8175	230	8	issn	issn	PROPN
easat-8175	230	9	:	:	PUNCT
easat-8175	230	10	2576	2576	NUM
easat-8175	230	11	-	-	SYM
easat-8175	230	12	8484	8484	NUM
easat-8175	230	13	vol	vol	NOUN
easat-8175	230	14	.	.	PROPN
easat-8175	231	1	9	9	NUM
easat-8175	231	2	,	,	PUNCT
easat-8175	231	3	no	no	INTJ
easat-8175	231	4	.	.	NOUN
easat-8175	231	5	6	6	NUM
easat-8175	231	6	:	:	SYM
easat-8175	231	7	1473	1473	NUM
easat-8175	231	8	-	-	SYM
easat-8175	231	9	1489	1489	NUM
easat-8175	231	10	,	,	PUNCT
easat-8175	231	11	2025	2025	NUM
easat-8175	231	12	doi	doi	NOUN
easat-8175	231	13	:	:	PUNCT
easat-8175	231	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	231	15	©	©	ADP
easat-8175	231	16	2025	2025	NUM
easat-8175	231	17	by	by	ADP
easat-8175	231	18	the	the	DET
easat-8175	231	19	authors	author	NOUN
easat-8175	231	20	;	;	PUNCT
easat-8175	231	21	licensee	licensee	PROPN
easat-8175	231	22	learning	learning	NOUN
easat-8175	231	23	gate	gate	NOUN
easat-8175	231	24	indicates	indicate	VERB
easat-8175	231	25	that	that	SCONJ
easat-8175	231	26	the	the	DET
easat-8175	231	27	correlation	correlation	NOUN
easat-8175	231	28	matrix	matrix	NOUN
easat-8175	231	29	of	of	ADP
easat-8175	231	30	the	the	DET
easat-8175	231	31	observed	observed	ADJ
easat-8175	231	32	variables	variable	NOUN
easat-8175	231	33	is	be	AUX
easat-8175	231	34	not	not	PART
easat-8175	231	35	an	an	DET
easat-8175	231	36	identity	identity	NOUN
easat-8175	231	37	matrix	matrix	NOUN
easat-8175	231	38	and	and	CCONJ
easat-8175	231	39	that	that	SCONJ
easat-8175	231	40	the	the	DET
easat-8175	231	41	correlation	correlation	NOUN
easat-8175	231	42	among	among	ADP
easat-8175	231	43	the	the	DET
easat-8175	231	44	variables	variable	NOUN
easat-8175	231	45	was	be	AUX
easat-8175	231	46	sufficient	sufficient	ADJ
easat-8175	231	47	enough	enough	ADV
easat-8175	231	48	to	to	PART
easat-8175	231	49	proceed	proceed	VERB
easat-8175	231	50	with	with	ADP
easat-8175	231	51	the	the	DET
easat-8175	231	52	linear	linear	ADJ
easat-8175	231	53	structural	structural	ADJ
easat-8175	231	54	equation	equation	NOUN
easat-8175	231	55	modeling	modeling	NOUN
easat-8175	231	56	of	of	ADP
easat-8175	231	57	the	the	DET
easat-8175	231	58	factors	factor	NOUN
easat-8175	231	59	influencing	influence	VERB
easat-8175	231	60	customer	customer	NOUN
easat-8175	231	61	loyalty	loyalty	NOUN
easat-8175	231	62	towards	towards	ADP
easat-8175	231	63	event	event	NOUN
easat-8175	231	64	management	management	NOUN
easat-8175	231	65	companies	company	NOUN
easat-8175	231	66	in	in	ADP
easat-8175	231	67	thailand	thailand	PROPN
easat-8175	231	68	.	.	PUNCT
easat-8175	232	1	table	table	NOUN
easat-8175	232	2	8	8	NUM
easat-8175	232	3	presents	present	VERB
easat-8175	232	4	the	the	DET
easat-8175	232	5	results	result	NOUN
easat-8175	232	6	of	of	ADP
easat-8175	232	7	the	the	DET
easat-8175	232	8	goodness	goodness	NOUN
easat-8175	232	9	-	-	PUNCT
easat-8175	232	10	of	of	ADP
easat-8175	232	11	-	-	PUNCT
easat-8175	232	12	fit	fit	NOUN
easat-8175	232	13	test	test	NOUN
easat-8175	232	14	for	for	ADP
easat-8175	232	15	the	the	DET
easat-8175	232	16	linear	linear	ADJ
easat-8175	232	17	structural	structural	ADJ
easat-8175	232	18	equation	equation	NOUN
easat-8175	232	19	model	model	NOUN
easat-8175	232	20	of	of	ADP
easat-8175	232	21	the	the	DET
easat-8175	232	22	influence	influence	NOUN
easat-8175	232	23	of	of	ADP
easat-8175	232	24	service	service	NOUN
easat-8175	232	25	innovation	innovation	NOUN
easat-8175	232	26	on	on	ADP
easat-8175	232	27	customer	customer	NOUN
easat-8175	232	28	satisfaction	satisfaction	NOUN
easat-8175	232	29	and	and	CCONJ
easat-8175	232	30	loyalty	loyalty	NOUN
easat-8175	232	31	towards	towards	ADP
easat-8175	232	32	event	event	NOUN
easat-8175	232	33	management	management	NOUN
easat-8175	232	34	companies	company	NOUN
easat-8175	232	35	in	in	ADP
easat-8175	232	36	thailand	thailand	PROPN
easat-8175	232	37	.	.	PUNCT
easat-8175	233	1	the	the	DET
easat-8175	233	2	results	result	NOUN
easat-8175	233	3	revealed	reveal	VERB
easat-8175	233	4	a	a	DET
easat-8175	233	5	chi	chi	ADJ
easat-8175	233	6	-	-	PUNCT
easat-8175	233	7	square	square	ADJ
easat-8175	233	8	value	value	NOUN
easat-8175	233	9	of	of	ADP
easat-8175	233	10	69.54	69.54	NUM
easat-8175	233	11	,	,	PUNCT
easat-8175	233	12	df	df	PROPN
easat-8175	233	13	=	=	SYM
easat-8175	233	14	110	110	NUM
easat-8175	233	15	,	,	PUNCT
easat-8175	233	16	and	and	CCONJ
easat-8175	233	17	a	a	DET
easat-8175	233	18	p	p	NOUN
easat-8175	233	19	-	-	PUNCT
easat-8175	233	20	value	value	NOUN
easat-8175	233	21	of	of	ADP
easat-8175	233	22	0.00	0.00	NUM
easat-8175	233	23	,	,	PUNCT
easat-8175	233	24	which	which	PRON
easat-8175	233	25	means	mean	VERB
easat-8175	233	26	that	that	SCONJ
easat-8175	233	27	the	the	DET
easat-8175	233	28	chi	chi	ADJ
easat-8175	233	29	-	-	PUNCT
easat-8175	233	30	square	square	ADJ
easat-8175	233	31	value	value	NOUN
easat-8175	233	32	is	be	AUX
easat-8175	233	33	not	not	PART
easat-8175	233	34	significantly	significantly	ADV
easat-8175	233	35	different	different	ADJ
easat-8175	233	36	from	from	ADP
easat-8175	233	37	zero	zero	NUM
easat-8175	233	38	.	.	PUNCT
easat-8175	234	1	furthermore	furthermore	ADV
easat-8175	234	2	,	,	PUNCT
easat-8175	234	3	the	the	DET
easat-8175	234	4	rmsea	rmsea	NOUN
easat-8175	234	5	and	and	CCONJ
easat-8175	234	6	rmr	rmr	PROPN
easat-8175	234	7	values	value	NOUN
easat-8175	234	8	were	be	AUX
easat-8175	234	9	0.00	0.00	NUM
easat-8175	234	10	,	,	PUNCT
easat-8175	234	11	both	both	PRON
easat-8175	234	12	approaching	approach	VERB
easat-8175	234	13	0	0	NUM
easat-8175	234	14	.	.	PUNCT
easat-8175	235	1	the	the	DET
easat-8175	235	2	gfi	gfi	PROPN
easat-8175	235	3	and	and	CCONJ
easat-8175	235	4	agfi	agfi	NOUN
easat-8175	235	5	values	value	NOUN
easat-8175	235	6	were	be	AUX
easat-8175	235	7	0.99	0.99	NUM
easat-8175	235	8	,	,	PUNCT
easat-8175	235	9	both	both	PRON
easat-8175	235	10	approaching	approach	VERB
easat-8175	235	11	1	1	NUM
easat-8175	235	12	,	,	PUNCT
easat-8175	235	13	and	and	CCONJ
easat-8175	235	14	the	the	DET
easat-8175	235	15	chi	chi	NOUN
easat-8175	235	16	-	-	PUNCT
easat-8175	235	17	square	square	ADJ
easat-8175	235	18	/	/	SYM
easat-8175	235	19	df	df	NOUN
easat-8175	235	20	ratio	ratio	NOUN
easat-8175	235	21	was	be	AUX
easat-8175	235	22	0.63	0.63	NUM
easat-8175	235	23	,	,	PUNCT
easat-8175	235	24	which	which	PRON
easat-8175	235	25	is	be	AUX
easat-8175	235	26	less	less	ADJ
easat-8175	235	27	than	than	ADP
easat-8175	235	28	2	2	NUM
easat-8175	235	29	.	.	PUNCT
easat-8175	236	1	these	these	DET
easat-8175	236	2	results	result	NOUN
easat-8175	236	3	suggest	suggest	VERB
easat-8175	236	4	that	that	SCONJ
easat-8175	236	5	the	the	DET
easat-8175	236	6	model	model	NOUN
easat-8175	236	7	is	be	AUX
easat-8175	236	8	consistent	consistent	ADJ
easat-8175	236	9	with	with	ADP
easat-8175	236	10	the	the	DET
easat-8175	236	11	empirical	empirical	ADJ
easat-8175	236	12	data	datum	NOUN
easat-8175	236	13	.	.	PUNCT
easat-8175	237	1	the	the	DET
easat-8175	237	2	component	component	NOUN
easat-8175	237	3	loadings	loading	NOUN
easat-8175	237	4	of	of	ADP
easat-8175	237	5	the	the	DET
easat-8175	237	6	observed	observe	VERB
easat-8175	237	7	variables	variable	NOUN
easat-8175	237	8	for	for	ADP
easat-8175	237	9	all	all	DET
easat-8175	237	10	latent	latent	NOUN
easat-8175	237	11	variables	variable	NOUN
easat-8175	237	12	were	be	AUX
easat-8175	237	13	positive	positive	ADJ
easat-8175	237	14	and	and	CCONJ
easat-8175	237	15	statistically	statistically	ADV
easat-8175	237	16	significant	significant	ADJ
easat-8175	237	17	at	at	ADP
easat-8175	237	18	the	the	DET
easat-8175	237	19	0.01	0.01	NUM
easat-8175	237	20	level	level	NOUN
easat-8175	237	21	.	.	PUNCT
easat-8175	238	1	among	among	ADP
easat-8175	238	2	the	the	DET
easat-8175	238	3	endogenous	endogenous	ADJ
easat-8175	238	4	latent	latent	NOUN
easat-8175	238	5	variables	variable	NOUN
easat-8175	238	6	,	,	PUNCT
easat-8175	238	7	'	'	PUNCT
easat-8175	238	8	word	word	NOUN
easat-8175	238	9	of	of	ADP
easat-8175	238	10	mouth	mouth	NOUN
easat-8175	238	11	'	'	PUNCT
easat-8175	238	12	had	have	VERB
easat-8175	238	13	the	the	DET
easat-8175	238	14	highest	high	ADJ
easat-8175	238	15	standardized	standardized	ADJ
easat-8175	238	16	component	component	NOUN
easat-8175	238	17	loading	loading	NOUN
easat-8175	238	18	of	of	ADP
easat-8175	238	19	0.89	0.89	NUM
easat-8175	238	20	.	.	PUNCT
easat-8175	239	1	among	among	ADP
easat-8175	239	2	the	the	DET
easat-8175	239	3	exogenous	exogenous	ADJ
easat-8175	239	4	latent	latent	NOUN
easat-8175	239	5	variables	variable	NOUN
easat-8175	239	6	,	,	PUNCT
easat-8175	239	7	'	'	PUNCT
easat-8175	239	8	new	new	ADJ
easat-8175	239	9	service	service	NOUN
easat-8175	239	10	delivery	delivery	NOUN
easat-8175	239	11	'	'	PUNCT
easat-8175	239	12	had	have	VERB
easat-8175	239	13	the	the	DET
easat-8175	239	14	highest	high	ADJ
easat-8175	239	15	standardized	standardized	ADJ
easat-8175	239	16	component	component	NOUN
easat-8175	239	17	loading	loading	NOUN
easat-8175	239	18	of	of	ADP
easat-8175	239	19	0.90	0.90	NUM
easat-8175	239	20	.	.	PUNCT
easat-8175	240	1	conversely	conversely	ADV
easat-8175	240	2	,	,	PUNCT
easat-8175	240	3	among	among	ADP
easat-8175	240	4	the	the	DET
easat-8175	240	5	endogenous	endogenous	ADJ
easat-8175	240	6	latent	latent	NOUN
easat-8175	240	7	variables	variable	NOUN
easat-8175	240	8	,	,	PUNCT
easat-8175	240	9	'	'	PUNCT
easat-8175	240	10	meeting	meet	VERB
easat-8175	240	11	the	the	DET
easat-8175	240	12	customers	customer	NOUN
easat-8175	240	13	’	'	PUNCT
easat-8175	240	14	demand	demand	NOUN
easat-8175	240	15	'	'	PUNCT
easat-8175	240	16	had	have	VERB
easat-8175	240	17	the	the	DET
easat-8175	240	18	lowest	low	ADJ
easat-8175	240	19	standardized	standardized	ADJ
easat-8175	240	20	component	component	NOUN
easat-8175	240	21	loading	loading	NOUN
easat-8175	240	22	of	of	ADP
easat-8175	240	23	0.83	0.83	NUM
easat-8175	240	24	.	.	PUNCT
easat-8175	241	1	additionally	additionally	ADV
easat-8175	241	2	,	,	PUNCT
easat-8175	241	3	among	among	ADP
easat-8175	241	4	the	the	DET
easat-8175	241	5	exogenous	exogenous	ADJ
easat-8175	241	6	latent	latent	NOUN
easat-8175	241	7	variables	variable	NOUN
easat-8175	241	8	,	,	PUNCT
easat-8175	241	9	'	'	PUNCT
easat-8175	241	10	client	client	NOUN
easat-8175	241	11	interface	interface	NOUN
easat-8175	241	12	'	'	PUNCT
easat-8175	241	13	had	have	VERB
easat-8175	241	14	the	the	DET
easat-8175	241	15	lowest	low	ADJ
easat-8175	241	16	standardized	standardized	ADJ
easat-8175	241	17	component	component	NOUN
easat-8175	241	18	loading	loading	NOUN
easat-8175	241	19	of	of	ADP
easat-8175	241	20	0.83	0.83	NUM
easat-8175	241	21	.	.	PUNCT
easat-8175	242	1	moreover	moreover	ADV
easat-8175	242	2	,	,	PUNCT
easat-8175	242	3	the	the	DET
easat-8175	242	4	coefficient	coefficient	NOUN
easat-8175	242	5	of	of	ADP
easat-8175	242	6	determination	determination	NOUN
easat-8175	242	7	(	(	PUNCT
easat-8175	242	8	r²	r²	NOUN
easat-8175	242	9	)	)	PUNCT
easat-8175	242	10	for	for	ADP
easat-8175	242	11	the	the	DET
easat-8175	242	12	observed	observed	ADJ
easat-8175	242	13	variables	variable	NOUN
easat-8175	242	14	ranged	range	VERB
easat-8175	242	15	from	from	ADP
easat-8175	242	16	0.34	0.34	NUM
easat-8175	242	17	to	to	ADP
easat-8175	242	18	0.39	0.39	NUM
easat-8175	242	19	for	for	ADP
easat-8175	242	20	the	the	DET
easat-8175	242	21	exogenous	exogenous	ADJ
easat-8175	242	22	variables	variable	NOUN
easat-8175	242	23	and	and	CCONJ
easat-8175	242	24	from	from	ADP
easat-8175	242	25	0.34	0.34	NUM
easat-8175	242	26	to	to	ADP
easat-8175	242	27	0.39	0.39	NUM
easat-8175	242	28	for	for	ADP
easat-8175	242	29	the	the	DET
easat-8175	242	30	endogenous	endogenous	ADJ
easat-8175	242	31	variables	variable	NOUN
easat-8175	242	32	,	,	PUNCT
easat-8175	242	33	indicating	indicate	VERB
easat-8175	242	34	the	the	DET
easat-8175	242	35	proportion	proportion	NOUN
easat-8175	242	36	of	of	ADP
easat-8175	242	37	variance	variance	NOUN
easat-8175	242	38	explained	explain	VERB
easat-8175	242	39	by	by	ADP
easat-8175	242	40	the	the	DET
easat-8175	242	41	model	model	NOUN
easat-8175	242	42	.	.	PUNCT
easat-8175	243	1	table	table	NOUN
easat-8175	243	2	9	9	NUM
easat-8175	243	3	.	.	PUNCT
easat-8175	244	1	statistical	statistical	ADJ
easat-8175	244	2	analysis	analysis	NOUN
easat-8175	244	3	of	of	ADP
easat-8175	244	4	influences	influence	NOUN
easat-8175	244	5	within	within	ADP
easat-8175	244	6	the	the	DET
easat-8175	244	7	linear	linear	ADJ
easat-8175	244	8	structural	structural	ADJ
easat-8175	244	9	equation	equation	NOUN
easat-8175	244	10	model	model	NOUN
easat-8175	244	11	of	of	ADP
easat-8175	244	12	the	the	DET
easat-8175	244	13	influence	influence	NOUN
easat-8175	244	14	of	of	ADP
easat-8175	244	15	service	service	NOUN
easat-8175	244	16	innovation	innovation	NOUN
easat-8175	244	17	affecting	affect	VERB
easat-8175	244	18	customer	customer	NOUN
easat-8175	244	19	satisfaction	satisfaction	NOUN
easat-8175	244	20	and	and	CCONJ
easat-8175	244	21	loyalty	loyalty	NOUN
easat-8175	244	22	towards	towards	ADP
easat-8175	244	23	the	the	DET
easat-8175	244	24	service	service	NOUN
easat-8175	244	25	of	of	ADP
easat-8175	244	26	event	event	NOUN
easat-8175	244	27	management	management	NOUN
easat-8175	244	28	companies	company	NOUN
easat-8175	244	29	in	in	ADP
easat-8175	244	30	thailand	thailand	PROPN
easat-8175	244	31	according	accord	VERB
easat-8175	244	32	to	to	ADP
easat-8175	244	33	the	the	DET
easat-8175	244	34	hypotheses	hypothesis	NOUN
easat-8175	244	35	.	.	PUNCT
easat-8175	245	1	independent	independent	ADJ
easat-8175	245	2	variable	variable	ADJ
easat-8175	245	3	r2	r2	PROPN
easat-8175	245	4	effect	effect	VERB
easat-8175	245	5	dependent	dependent	ADJ
easat-8175	245	6	variable	variable	NOUN
easat-8175	245	7	ss	ss	NOUN
easat-8175	245	8	sq	sq	INTJ
easat-8175	245	9	si	si	PROPN
easat-8175	245	10	sq	sq	INTJ
easat-8175	245	11	0.45	0.45	NUM
easat-8175	245	12	de	de	ADP
easat-8175	245	13	0.64	0.64	NUM
easat-8175	245	14	*	*	NOUN
easat-8175	245	15	*	*	PUNCT
easat-8175	245	16	ie	ie	X
easat-8175	245	17	te	te	PROPN
easat-8175	245	18	0.64	0.64	NUM
easat-8175	245	19	*	*	NOUN
easat-8175	245	20	*	*	PUNCT
easat-8175	245	21	ss	ss	PROPN
easat-8175	245	22	0.57	0.57	NUM
easat-8175	245	23	de	de	ADP
easat-8175	245	24	0.49	0.49	NUM
easat-8175	245	25	*	*	PUNCT
easat-8175	245	26	*	*	PUNCT
easat-8175	245	27	0.50	0.50	NUM
easat-8175	245	28	*	*	PUNCT
easat-8175	245	29	*	*	PUNCT
easat-8175	245	30	ie	ie	ADP
easat-8175	245	31	0.24	0.24	NUM
easat-8175	245	32	*	*	PUNCT
easat-8175	245	33	*	*	PUNCT
easat-8175	245	34	te	te	ADP
easat-8175	245	35	0.49	0.49	NUM
easat-8175	245	36	*	*	NOUN
easat-8175	245	37	*	*	PUNCT
easat-8175	245	38	0.74	0.74	NUM
easat-8175	245	39	*	*	PUNCT
easat-8175	245	40	*	*	NOUN
easat-8175	245	41	cl	cl	NOUN
easat-8175	245	42	0.745	0.745	NUM
easat-8175	245	43	de	de	ADP
easat-8175	245	44	0.32	0.32	NUM
easat-8175	245	45	*	*	NOUN
easat-8175	245	46	*	*	PUNCT
easat-8175	245	47	0.58	0.58	NUM
easat-8175	245	48	*	*	NOUN
easat-8175	245	49	*	*	PUNCT
easat-8175	245	50	0.72	0.72	NUM
easat-8175	245	51	*	*	SYM
easat-8175	245	52	*	*	PUNCT
easat-8175	245	53	ie	ie	ADP
easat-8175	245	54	0.24	0.24	NUM
easat-8175	245	55	*	*	PUNCT
easat-8175	245	56	*	*	PUNCT
easat-8175	245	57	0.25	0.25	NUM
easat-8175	245	58	*	*	PUNCT
easat-8175	245	59	*	*	PUNCT
easat-8175	245	60	te	te	ADP
easat-8175	245	61	0.32	0.32	NUM
easat-8175	245	62	*	*	NOUN
easat-8175	245	63	*	*	PUNCT
easat-8175	245	64	0.82	0.82	NUM
easat-8175	245	65	*	*	NOUN
easat-8175	245	66	*	*	PUNCT
easat-8175	245	67	0.97	0.97	NUM
easat-8175	245	68	*	*	PUNCT
easat-8175	245	69	*	*	PUNCT
easat-8175	245	70	note	note	NOUN
easat-8175	245	71	:	:	PUNCT
easat-8175	245	72	*	*	PUNCT
easat-8175	245	73	*	*	PUNCT
easat-8175	245	74	p	p	X
easat-8175	245	75	<	<	X
easat-8175	245	76	.01	.01	NUM
easat-8175	245	77	;	;	PUNCT
easat-8175	245	78	de	de	X
easat-8175	245	79	refers	refer	VERB
easat-8175	245	80	to	to	ADP
easat-8175	245	81	direct	direct	ADJ
easat-8175	245	82	effect	effect	NOUN
easat-8175	245	83	,	,	PUNCT
easat-8175	245	84	ie	ie	X
easat-8175	245	85	refers	refer	VERB
easat-8175	245	86	to	to	ADP
easat-8175	245	87	indirect	indirect	ADJ
easat-8175	245	88	effect	effect	NOUN
easat-8175	245	89	,	,	PUNCT
easat-8175	245	90	te	te	PROPN
easat-8175	245	91	refers	refer	VERB
easat-8175	245	92	to	to	ADP
easat-8175	245	93	total	total	ADJ
easat-8175	245	94	effect	effect	NOUN
easat-8175	245	95	;	;	PUNCT
easat-8175	245	96	the	the	DET
easat-8175	245	97	symbol	symbol	NOUN
easat-8175	245	98	–	–	PUNCT
easat-8175	245	99	indicates	indicate	VERB
easat-8175	245	100	the	the	DET
easat-8175	245	101	absence	absence	NOUN
easat-8175	245	102	of	of	ADP
easat-8175	245	103	a	a	DET
easat-8175	245	104	parameter	parameter	NOUN
easat-8175	245	105	path	path	NOUN
easat-8175	245	106	according	accord	VERB
easat-8175	245	107	to	to	ADP
easat-8175	245	108	the	the	DET
easat-8175	245	109	research	research	NOUN
easat-8175	245	110	hypotheses	hypothesis	NOUN
easat-8175	245	111	.	.	PUNCT
easat-8175	246	1	table	table	NOUN
easat-8175	246	2	9	9	NUM
easat-8175	246	3	reveals	reveal	VERB
easat-8175	246	4	that	that	SCONJ
easat-8175	246	5	all	all	DET
easat-8175	246	6	causal	causal	ADJ
easat-8175	246	7	variables	variable	NOUN
easat-8175	246	8	in	in	ADP
easat-8175	246	9	the	the	DET
easat-8175	246	10	model	model	NOUN
easat-8175	246	11	positively	positively	ADV
easat-8175	246	12	influenced	influence	VERB
easat-8175	246	13	customer	customer	NOUN
easat-8175	246	14	loyalty	loyalty	NOUN
easat-8175	246	15	towards	towards	ADP
easat-8175	246	16	event	event	NOUN
easat-8175	246	17	management	management	NOUN
easat-8175	246	18	companies	company	NOUN
easat-8175	246	19	in	in	ADP
easat-8175	246	20	thailand	thailand	PROPN
easat-8175	246	21	.	.	PUNCT
easat-8175	247	1	these	these	DET
easat-8175	247	2	variables	variable	NOUN
easat-8175	247	3	collectively	collectively	ADV
easat-8175	247	4	explained	explain	VERB
easat-8175	247	5	the	the	DET
easat-8175	247	6	74	74	NUM
easat-8175	247	7	%	%	NOUN
easat-8175	247	8	(	(	PUNCT
easat-8175	247	9	r²	r²	NOUN
easat-8175	247	10	)	)	PUNCT
easat-8175	247	11	of	of	ADP
easat-8175	247	12	the	the	DET
easat-8175	247	13	variance	variance	NOUN
easat-8175	247	14	in	in	ADP
easat-8175	247	15	the	the	DET
easat-8175	247	16	customer	customer	NOUN
easat-8175	247	17	loyalty	loyalty	NOUN
easat-8175	247	18	.	.	PUNCT
easat-8175	248	1	when	when	SCONJ
easat-8175	248	2	examining	examine	VERB
easat-8175	248	3	the	the	DET
easat-8175	248	4	total	total	ADJ
easat-8175	248	5	influence	influence	NOUN
easat-8175	248	6	on	on	ADP
easat-8175	248	7	customer	customer	NOUN
easat-8175	248	8	loyalty	loyalty	NOUN
easat-8175	248	9	towards	towards	ADP
easat-8175	248	10	event	event	NOUN
easat-8175	248	11	management	management	NOUN
easat-8175	248	12	companies	company	NOUN
easat-8175	248	13	in	in	ADP
easat-8175	248	14	thailand	thailand	PROPN
easat-8175	248	15	,	,	PUNCT
easat-8175	248	16	it	it	PRON
easat-8175	248	17	is	be	AUX
easat-8175	248	18	found	find	VERB
easat-8175	248	19	that	that	SCONJ
easat-8175	248	20	service	service	NOUN
easat-8175	248	21	innovation	innovation	NOUN
easat-8175	248	22	exhibited	exhibit	VERB
easat-8175	248	23	the	the	DET
easat-8175	248	24	highest	high	ADJ
easat-8175	248	25	total	total	ADJ
easat-8175	248	26	influence	influence	NOUN
easat-8175	248	27	(	(	PUNCT
easat-8175	248	28	0.97	0.97	NUM
easat-8175	248	29	)	)	PUNCT
easat-8175	248	30	,	,	PUNCT
easat-8175	248	31	followed	follow	VERB
easat-8175	248	32	by	by	ADP
easat-8175	248	33	service	service	NOUN
easat-8175	248	34	quality	quality	NOUN
easat-8175	248	35	(	(	PUNCT
easat-8175	248	36	0.82	0.82	NUM
easat-8175	248	37	)	)	PUNCT
easat-8175	248	38	and	and	CCONJ
easat-8175	248	39	service	service	NOUN
easat-8175	248	40	satisfaction	satisfaction	NOUN
easat-8175	248	41	(	(	PUNCT
easat-8175	248	42	0.32	0.32	NUM
easat-8175	248	43	)	)	PUNCT
easat-8175	248	44	,	,	PUNCT
easat-8175	248	45	respectively	respectively	ADV
easat-8175	248	46	.	.	PUNCT
easat-8175	249	1	furthermore	furthermore	ADV
easat-8175	249	2	,	,	PUNCT
easat-8175	249	3	when	when	SCONJ
easat-8175	249	4	considering	consider	VERB
easat-8175	249	5	the	the	DET
easat-8175	249	6	direct	direct	ADJ
easat-8175	249	7	influence	influence	NOUN
easat-8175	249	8	on	on	ADP
easat-8175	249	9	customer	customer	NOUN
easat-8175	249	10	loyalty	loyalty	NOUN
easat-8175	249	11	toward	toward	ADP
easat-8175	249	12	the	the	DET
easat-8175	249	13	services	service	NOUN
easat-8175	249	14	provided	provide	VERB
easat-8175	249	15	by	by	ADP
easat-8175	249	16	event	event	NOUN
easat-8175	249	17	management	management	NOUN
easat-8175	249	18	companies	company	NOUN
easat-8175	249	19	in	in	ADP
easat-8175	249	20	thailand	thailand	PROPN
easat-8175	249	21	,	,	PUNCT
easat-8175	249	22	the	the	DET
easat-8175	249	23	findings	finding	NOUN
easat-8175	249	24	revealed	reveal	VERB
easat-8175	249	25	that	that	SCONJ
easat-8175	249	26	such	such	ADJ
easat-8175	249	27	variable	variable	NOUN
easat-8175	249	28	was	be	AUX
easat-8175	249	29	directly	directly	ADV
easat-8175	249	30	influenced	influence	VERB
easat-8175	249	31	by	by	ADP
easat-8175	249	32	service	service	NOUN
easat-8175	249	33	innovation	innovation	NOUN
easat-8175	249	34	(	(	PUNCT
easat-8175	249	35	si	si	NOUN
easat-8175	249	36	)	)	PUNCT
easat-8175	249	37	,	,	PUNCT
easat-8175	249	38	service	service	NOUN
easat-8175	249	39	quality	quality	NOUN
easat-8175	249	40	(	(	PUNCT
easat-8175	249	41	sq	sq	ADJ
easat-8175	249	42	)	)	PUNCT
easat-8175	249	43	,	,	PUNCT
easat-8175	249	44	and	and	CCONJ
easat-8175	249	45	service	service	NOUN
easat-8175	249	46	satisfaction	satisfaction	NOUN
easat-8175	249	47	(	(	PUNCT
easat-8175	249	48	ss	ss	NOUN
easat-8175	249	49	)	)	PUNCT
easat-8175	249	50	,	,	PUNCT
easat-8175	249	51	with	with	ADP
easat-8175	249	52	coefficients	coefficient	NOUN
easat-8175	249	53	of	of	ADP
easat-8175	249	54	0.72	0.72	NUM
easat-8175	249	55	,	,	PUNCT
easat-8175	249	56	0.58	0.58	NUM
easat-8175	249	57	,	,	PUNCT
easat-8175	249	58	and	and	CCONJ
easat-8175	249	59	0.32	0.32	NUM
easat-8175	249	60	,	,	PUNCT
easat-8175	249	61	respectively	respectively	ADV
easat-8175	249	62	,	,	PUNCT
easat-8175	249	63	all	all	PRON
easat-8175	249	64	of	of	ADP
easat-8175	249	65	which	which	PRON
easat-8175	249	66	were	be	AUX
easat-8175	249	67	statistically	statistically	ADV
easat-8175	249	68	significant	significant	ADJ
easat-8175	249	69	at	at	ADP
easat-8175	249	70	the	the	DET
easat-8175	249	71	0.01	0.01	NUM
easat-8175	249	72	level	level	NOUN
easat-8175	249	73	.	.	PUNCT
easat-8175	250	1	additionally	additionally	ADV
easat-8175	250	2	,	,	PUNCT
easat-8175	250	3	customer	customer	NOUN
easat-8175	250	4	loyalty	loyalty	NOUN
easat-8175	250	5	(	(	PUNCT
easat-8175	250	6	cl	cl	NOUN
easat-8175	250	7	)	)	PUNCT
easat-8175	250	8	was	be	AUX
easat-8175	250	9	indirectly	indirectly	ADV
easat-8175	250	10	influenced	influence	VERB
easat-8175	250	11	by	by	ADP
easat-8175	250	12	service	service	NOUN
easat-8175	250	13	innovation	innovation	NOUN
easat-8175	250	14	(	(	PUNCT
easat-8175	250	15	si	si	NOUN
easat-8175	250	16	)	)	PUNCT
easat-8175	250	17	and	and	CCONJ
easat-8175	250	18	service	service	NOUN
easat-8175	250	19	quality	quality	NOUN
easat-8175	250	20	(	(	PUNCT
easat-8175	250	21	sq	sq	ADJ
easat-8175	250	22	)	)	PUNCT
easat-8175	250	23	,	,	PUNCT
easat-8175	250	24	with	with	ADP
easat-8175	250	25	influence	influence	NOUN
easat-8175	250	26	coefficients	coefficient	NOUN
easat-8175	250	27	of	of	ADP
easat-8175	250	28	0.25	0.25	NUM
easat-8175	250	29	and	and	CCONJ
easat-8175	250	30	0.24	0.24	NUM
easat-8175	250	31	,	,	PUNCT
easat-8175	250	32	respectively	respectively	ADV
easat-8175	250	33	,	,	PUNCT
easat-8175	250	34	both	both	PRON
easat-8175	250	35	statistically	statistically	ADV
easat-8175	250	36	significant	significant	ADJ
easat-8175	250	37	at	at	ADP
easat-8175	250	38	the	the	DET
easat-8175	250	39	0.01	0.01	NUM
easat-8175	250	40	level	level	NOUN
easat-8175	250	41	.	.	PUNCT
easat-8175	251	1	besides	besides	SCONJ
easat-8175	251	2	the	the	DET
easat-8175	251	3	direct	direct	ADJ
easat-8175	251	4	and	and	CCONJ
easat-8175	251	5	indirect	indirect	ADJ
easat-8175	251	6	influences	influence	NOUN
easat-8175	251	7	on	on	ADP
easat-8175	251	8	customer	customer	NOUN
easat-8175	251	9	loyalty	loyalty	NOUN
easat-8175	251	10	towards	towards	ADP
easat-8175	251	11	event	event	NOUN
easat-8175	251	12	management	management	NOUN
easat-8175	251	13	companies	company	NOUN
easat-8175	251	14	in	in	ADP
easat-8175	251	15	thailand	thailand	PROPN
easat-8175	251	16	(	(	PUNCT
easat-8175	251	17	cl	cl	NOUN
easat-8175	251	18	)	)	PUNCT
easat-8175	251	19	,	,	PUNCT
easat-8175	251	20	other	other	ADJ
easat-8175	251	21	variables	variable	NOUN
easat-8175	251	22	were	be	AUX
easat-8175	251	23	also	also	ADV
easat-8175	251	24	influenced	influence	VERB
easat-8175	251	25	directly	directly	ADV
easat-8175	251	26	and	and	CCONJ
easat-8175	251	27	indirectly	indirectly	ADV
easat-8175	251	28	.	.	PUNCT
easat-8175	252	1	service	service	NOUN
easat-8175	252	2	quality	quality	NOUN
easat-8175	252	3	(	(	PUNCT
easat-8175	252	4	sq	sq	ADJ
easat-8175	252	5	)	)	PUNCT
easat-8175	252	6	was	be	AUX
easat-8175	252	7	directly	directly	ADV
easat-8175	252	8	influenced	influence	VERB
easat-8175	252	9	by	by	ADP
easat-8175	252	10	service	service	NOUN
easat-8175	252	11	1485	1485	NUM
easat-8175	252	12	edelweiss	edelweiss	PROPN
easat-8175	252	13	applied	apply	VERB
easat-8175	252	14	science	science	NOUN
easat-8175	252	15	and	and	CCONJ
easat-8175	252	16	technology	technology	NOUN
easat-8175	252	17	issn	issn	PROPN
easat-8175	252	18	:	:	PUNCT
easat-8175	252	19	2576	2576	NUM
easat-8175	252	20	-	-	SYM
easat-8175	252	21	8484	8484	NUM
easat-8175	252	22	vol	vol	NOUN
easat-8175	252	23	.	.	PROPN
easat-8175	253	1	9	9	NUM
easat-8175	253	2	,	,	PUNCT
easat-8175	253	3	no	no	INTJ
easat-8175	253	4	.	.	NOUN
easat-8175	253	5	6	6	NUM
easat-8175	253	6	:	:	SYM
easat-8175	253	7	1473	1473	NUM
easat-8175	253	8	-	-	SYM
easat-8175	253	9	1489	1489	NUM
easat-8175	253	10	,	,	PUNCT
easat-8175	253	11	2025	2025	NUM
easat-8175	253	12	doi	doi	NOUN
easat-8175	253	13	:	:	PUNCT
easat-8175	253	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	253	15	©	©	ADP
easat-8175	253	16	2025	2025	NUM
easat-8175	253	17	by	by	ADP
easat-8175	253	18	the	the	DET
easat-8175	253	19	authors	author	NOUN
easat-8175	253	20	;	;	PUNCT
easat-8175	253	21	licensee	licensee	PROPN
easat-8175	253	22	learning	learning	NOUN
easat-8175	253	23	gate	gate	PROPN
easat-8175	253	24	innovation	innovation	NOUN
easat-8175	253	25	(	(	PUNCT
easat-8175	253	26	si	si	X
easat-8175	253	27	)	)	PUNCT
easat-8175	253	28	,	,	PUNCT
easat-8175	253	29	with	with	ADP
easat-8175	253	30	an	an	DET
easat-8175	253	31	influence	influence	NOUN
easat-8175	253	32	coefficient	coefficient	NOUN
easat-8175	253	33	of	of	ADP
easat-8175	253	34	0.64	0.64	NUM
easat-8175	253	35	,	,	PUNCT
easat-8175	253	36	which	which	PRON
easat-8175	253	37	was	be	AUX
easat-8175	253	38	statistically	statistically	ADV
easat-8175	253	39	significant	significant	ADJ
easat-8175	253	40	at	at	ADP
easat-8175	253	41	the	the	DET
easat-8175	253	42	0.01	0.01	NUM
easat-8175	253	43	level	level	NOUN
easat-8175	253	44	.	.	PUNCT
easat-8175	254	1	moreover	moreover	ADV
easat-8175	254	2	,	,	PUNCT
easat-8175	254	3	service	service	NOUN
easat-8175	254	4	satisfaction	satisfaction	NOUN
easat-8175	254	5	was	be	AUX
easat-8175	254	6	directly	directly	ADV
easat-8175	254	7	influenced	influence	VERB
easat-8175	254	8	by	by	ADP
easat-8175	254	9	service	service	NOUN
easat-8175	254	10	innovation	innovation	NOUN
easat-8175	254	11	(	(	PUNCT
easat-8175	254	12	si	si	NOUN
easat-8175	254	13	)	)	PUNCT
easat-8175	254	14	and	and	CCONJ
easat-8175	254	15	service	service	NOUN
easat-8175	254	16	quality	quality	NOUN
easat-8175	254	17	(	(	PUNCT
easat-8175	254	18	sq	sq	ADJ
easat-8175	254	19	)	)	PUNCT
easat-8175	254	20	,	,	PUNCT
easat-8175	254	21	with	with	ADP
easat-8175	254	22	influence	influence	NOUN
easat-8175	254	23	coefficients	coefficient	NOUN
easat-8175	254	24	of	of	ADP
easat-8175	254	25	0.50	0.50	NUM
easat-8175	254	26	and	and	CCONJ
easat-8175	254	27	0.49	0.49	NUM
easat-8175	254	28	,	,	PUNCT
easat-8175	254	29	respectively	respectively	ADV
easat-8175	254	30	,	,	PUNCT
easat-8175	254	31	both	both	PRON
easat-8175	254	32	statistically	statistically	ADV
easat-8175	254	33	significant	significant	ADJ
easat-8175	254	34	at	at	ADP
easat-8175	254	35	the	the	DET
easat-8175	254	36	0.01	0.01	NUM
easat-8175	254	37	level	level	NOUN
easat-8175	254	38	.	.	PUNCT
easat-8175	255	1	furthermore	furthermore	ADV
easat-8175	255	2	,	,	PUNCT
easat-8175	255	3	consumer	consumer	NOUN
easat-8175	255	4	satisfaction	satisfaction	NOUN
easat-8175	255	5	was	be	AUX
easat-8175	255	6	indirectly	indirectly	ADV
easat-8175	255	7	influenced	influence	VERB
easat-8175	255	8	by	by	ADP
easat-8175	255	9	service	service	NOUN
easat-8175	255	10	innovation	innovation	NOUN
easat-8175	255	11	(	(	PUNCT
easat-8175	255	12	si	si	X
easat-8175	255	13	)	)	PUNCT
easat-8175	255	14	,	,	PUNCT
easat-8175	255	15	with	with	ADP
easat-8175	255	16	an	an	DET
easat-8175	255	17	influence	influence	NOUN
easat-8175	255	18	coefficient	coefficient	NOUN
easat-8175	255	19	of	of	ADP
easat-8175	255	20	0.24	0.24	NUM
easat-8175	255	21	,	,	PUNCT
easat-8175	255	22	which	which	PRON
easat-8175	255	23	was	be	AUX
easat-8175	255	24	statistically	statistically	ADV
easat-8175	255	25	significant	significant	ADJ
easat-8175	255	26	at	at	ADP
easat-8175	255	27	the	the	DET
easat-8175	255	28	0.01	0.01	NUM
easat-8175	255	29	level	level	NOUN
easat-8175	255	30	,	,	PUNCT
easat-8175	255	31	as	as	SCONJ
easat-8175	255	32	illustrated	illustrate	VERB
easat-8175	255	33	in	in	ADP
easat-8175	255	34	figure	figure	NOUN
easat-8175	255	35	6	6	NUM
easat-8175	255	36	.	.	PUNCT
easat-8175	256	1	figure	figure	VERB
easat-8175	256	2	6	6	NUM
easat-8175	256	3	.	.	PUNCT
easat-8175	257	1	validation	validation	NOUN
easat-8175	257	2	of	of	ADP
easat-8175	257	3	the	the	DET
easat-8175	257	4	linear	linear	ADJ
easat-8175	257	5	structural	structural	ADJ
easat-8175	257	6	equation	equation	NOUN
easat-8175	257	7	model	model	NOUN
easat-8175	257	8	of	of	ADP
easat-8175	257	9	the	the	DET
easat-8175	257	10	influence	influence	NOUN
easat-8175	257	11	of	of	ADP
easat-8175	257	12	service	service	NOUN
easat-8175	257	13	innovation	innovation	NOUN
easat-8175	257	14	affecting	affect	VERB
easat-8175	257	15	customer	customer	NOUN
easat-8175	257	16	satisfaction	satisfaction	NOUN
easat-8175	257	17	and	and	CCONJ
easat-8175	257	18	loyalty	loyalty	NOUN
easat-8175	257	19	towards	towards	ADP
easat-8175	257	20	the	the	DET
easat-8175	257	21	service	service	NOUN
easat-8175	257	22	of	of	ADP
easat-8175	257	23	event	event	NOUN
easat-8175	257	24	management	management	NOUN
easat-8175	257	25	companies	company	NOUN
easat-8175	257	26	in	in	ADP
easat-8175	257	27	thailand	thailand	PROPN
easat-8175	257	28	.	.	PUNCT
easat-8175	258	1	figure	figure	VERB
easat-8175	258	2	6	6	NUM
easat-8175	258	3	illustrates	illustrate	VERB
easat-8175	258	4	that	that	SCONJ
easat-8175	258	5	the	the	DET
easat-8175	258	6	linear	linear	ADJ
easat-8175	258	7	structural	structural	ADJ
easat-8175	258	8	equation	equation	NOUN
easat-8175	258	9	model	model	NOUN
easat-8175	258	10	of	of	ADP
easat-8175	258	11	the	the	DET
easat-8175	258	12	influence	influence	NOUN
easat-8175	258	13	of	of	ADP
easat-8175	258	14	service	service	NOUN
easat-8175	258	15	innovation	innovation	NOUN
easat-8175	258	16	on	on	ADP
easat-8175	258	17	customer	customer	NOUN
easat-8175	258	18	satisfaction	satisfaction	NOUN
easat-8175	258	19	and	and	CCONJ
easat-8175	258	20	loyalty	loyalty	NOUN
easat-8175	258	21	towards	towards	ADP
easat-8175	258	22	event	event	NOUN
easat-8175	258	23	management	management	NOUN
easat-8175	258	24	companies	company	NOUN
easat-8175	258	25	in	in	ADP
easat-8175	258	26	thailand	thailand	PROPN
easat-8175	258	27	,	,	PUNCT
easat-8175	258	28	as	as	SCONJ
easat-8175	258	29	developed	develop	VERB
easat-8175	258	30	,	,	PUNCT
easat-8175	258	31	is	be	AUX
easat-8175	258	32	consistent	consistent	ADJ
easat-8175	258	33	with	with	ADP
easat-8175	258	34	the	the	DET
easat-8175	258	35	empirical	empirical	ADJ
easat-8175	258	36	data	datum	NOUN
easat-8175	258	37	in	in	ADP
easat-8175	258	38	that	that	DET
easat-8175	258	39	service	service	NOUN
easat-8175	258	40	innovation	innovation	NOUN
easat-8175	258	41	(	(	PUNCT
easat-8175	258	42	si	si	X
easat-8175	258	43	)	)	PUNCT
easat-8175	258	44	emerged	emerge	VERB
easat-8175	258	45	as	as	ADP
easat-8175	258	46	the	the	DET
easat-8175	258	47	variable	variable	NOUN
easat-8175	258	48	with	with	ADP
easat-8175	258	49	the	the	DET
easat-8175	258	50	strongest	strong	ADJ
easat-8175	258	51	influence	influence	NOUN
easat-8175	258	52	on	on	ADP
easat-8175	258	53	customer	customer	NOUN
easat-8175	258	54	loyalty	loyalty	NOUN
easat-8175	258	55	towards	towards	ADP
easat-8175	258	56	event	event	NOUN
easat-8175	258	57	management	management	NOUN
easat-8175	258	58	companies	company	NOUN
easat-8175	258	59	in	in	ADP
easat-8175	258	60	thailand	thailand	PROPN
easat-8175	258	61	,	,	PUNCT
easat-8175	258	62	followed	follow	VERB
easat-8175	258	63	by	by	ADP
easat-8175	258	64	service	service	NOUN
easat-8175	258	65	quality	quality	NOUN
easat-8175	258	66	(	(	PUNCT
easat-8175	258	67	sq	sq	ADJ
easat-8175	258	68	)	)	PUNCT
easat-8175	258	69	and	and	CCONJ
easat-8175	258	70	service	service	NOUN
easat-8175	258	71	satisfaction	satisfaction	NOUN
easat-8175	258	72	(	(	PUNCT
easat-8175	258	73	ss	ss	NOUN
easat-8175	258	74	)	)	PUNCT
easat-8175	258	75	,	,	PUNCT
easat-8175	258	76	respectively	respectively	ADV
easat-8175	258	77	.	.	PUNCT
easat-8175	259	1	3.2	3.2	NUM
easat-8175	259	2	.	.	PUNCT
easat-8175	259	3	hypothesis	hypothesis	NOUN
easat-8175	259	4	testing	testing	NOUN
easat-8175	259	5	results	result	VERB
easat-8175	259	6	the	the	DET
easat-8175	259	7	development	development	NOUN
easat-8175	259	8	of	of	ADP
easat-8175	259	9	a	a	DET
easat-8175	259	10	linear	linear	ADJ
easat-8175	259	11	structural	structural	ADJ
easat-8175	259	12	equation	equation	NOUN
easat-8175	259	13	model	model	NOUN
easat-8175	259	14	of	of	ADP
easat-8175	259	15	the	the	DET
easat-8175	259	16	influence	influence	NOUN
easat-8175	259	17	of	of	ADP
easat-8175	259	18	service	service	NOUN
easat-8175	259	19	innovation	innovation	NOUN
easat-8175	259	20	on	on	ADP
easat-8175	259	21	customer	customer	NOUN
easat-8175	259	22	satisfaction	satisfaction	NOUN
easat-8175	259	23	and	and	CCONJ
easat-8175	259	24	loyalty	loyalty	NOUN
easat-8175	259	25	towards	towards	ADP
easat-8175	259	26	event	event	NOUN
easat-8175	259	27	management	management	NOUN
easat-8175	259	28	companies	company	NOUN
easat-8175	259	29	in	in	ADP
easat-8175	259	30	thailand	thailand	PROPN
easat-8175	259	31	involved	involve	VERB
easat-8175	259	32	testing	test	VERB
easat-8175	259	33	1486	1486	NUM
easat-8175	259	34	edelweiss	edelweiss	PROPN
easat-8175	259	35	applied	apply	VERB
easat-8175	259	36	science	science	NOUN
easat-8175	259	37	and	and	CCONJ
easat-8175	259	38	technology	technology	NOUN
easat-8175	259	39	issn	issn	PROPN
easat-8175	259	40	:	:	PUNCT
easat-8175	259	41	2576	2576	NUM
easat-8175	259	42	-	-	SYM
easat-8175	259	43	8484	8484	NUM
easat-8175	259	44	vol	vol	NOUN
easat-8175	259	45	.	.	PROPN
easat-8175	260	1	9	9	NUM
easat-8175	260	2	,	,	PUNCT
easat-8175	260	3	no	no	INTJ
easat-8175	260	4	.	.	NOUN
easat-8175	260	5	6	6	NUM
easat-8175	260	6	:	:	SYM
easat-8175	260	7	1473	1473	NUM
easat-8175	260	8	-	-	SYM
easat-8175	260	9	1489	1489	NUM
easat-8175	260	10	,	,	PUNCT
easat-8175	260	11	2025	2025	NUM
easat-8175	260	12	doi	doi	NOUN
easat-8175	260	13	:	:	PUNCT
easat-8175	260	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	260	15	©	©	ADP
easat-8175	260	16	2025	2025	NUM
easat-8175	260	17	by	by	ADP
easat-8175	260	18	the	the	DET
easat-8175	260	19	authors	author	NOUN
easat-8175	260	20	;	;	PUNCT
easat-8175	260	21	licensee	licensee	PROPN
easat-8175	260	22	learning	learning	NOUN
easat-8175	260	23	gate	gate	VERB
easat-8175	260	24	the	the	DET
easat-8175	260	25	congruence	congruence	NOUN
easat-8175	260	26	of	of	ADP
easat-8175	260	27	the	the	DET
easat-8175	260	28	research	research	NOUN
easat-8175	260	29	hypotheses	hypothesis	NOUN
easat-8175	260	30	and	and	CCONJ
easat-8175	260	31	the	the	DET
easat-8175	260	32	empirical	empirical	ADJ
easat-8175	260	33	data	datum	NOUN
easat-8175	260	34	.	.	PUNCT
easat-8175	261	1	detailed	detailed	ADJ
easat-8175	261	2	results	result	NOUN
easat-8175	261	3	are	be	AUX
easat-8175	261	4	presented	present	VERB
easat-8175	261	5	in	in	ADP
easat-8175	261	6	table	table	NOUN
easat-8175	261	7	10	10	NUM
easat-8175	261	8	.	.	PUNCT
easat-8175	262	1	table	table	NOUN
easat-8175	262	2	10	10	NUM
easat-8175	262	3	.	.	PUNCT
easat-8175	263	1	summary	summary	NOUN
easat-8175	263	2	of	of	ADP
easat-8175	263	3	hypotheses	hypothesis	NOUN
easat-8175	263	4	.	.	PUNCT
easat-8175	264	1	hypothesis	hypothesis	NOUN
easat-8175	264	2	coef	coef	PROPN
easat-8175	264	3	.	.	PUNCT
easat-8175	265	1	t	t	PROPN
easat-8175	265	2	-	-	PUNCT
easat-8175	265	3	test	test	NOUN
easat-8175	265	4	summary	summary	NOUN
easat-8175	265	5	1	1	NUM
easat-8175	265	6	.	.	PUNCT
easat-8175	265	7	hypothesis	hypothesis	NOUN
easat-8175	265	8	h1a	h1a	PROPN
easat-8175	265	9	:	:	PUNCT
easat-8175	265	10	service	service	NOUN
easat-8175	265	11	innovation	innovation	NOUN
easat-8175	265	12	has	have	VERB
easat-8175	265	13	a	a	DET
easat-8175	265	14	direct	direct	ADJ
easat-8175	265	15	influence	influence	NOUN
easat-8175	265	16	on	on	ADP
easat-8175	265	17	customer	customer	NOUN
easat-8175	265	18	loyalty	loyalty	NOUN
easat-8175	265	19	.	.	PUNCT
easat-8175	266	1	0.72	0.72	NUM
easat-8175	266	2	15.67	15.67	NUM
easat-8175	266	3	*	*	PUNCT
easat-8175	266	4	*	*	PUNCT
easat-8175	266	5	aligns	align	VERB
easat-8175	266	6	with	with	ADP
easat-8175	266	7	the	the	DET
easat-8175	266	8	research	research	NOUN
easat-8175	266	9	hypotheses	hypothesis	NOUN
easat-8175	266	10	2	2	NUM
easat-8175	266	11	.	.	X
easat-8175	266	12	hypothesis	hypothesis	NOUN
easat-8175	266	13	h1b	h1b	PROPN
easat-8175	266	14	:	:	PUNCT
easat-8175	266	15	service	service	NOUN
easat-8175	266	16	innovation	innovation	NOUN
easat-8175	266	17	has	have	VERB
easat-8175	266	18	a	a	DET
easat-8175	266	19	direct	direct	ADJ
easat-8175	266	20	influence	influence	NOUN
easat-8175	266	21	on	on	ADP
easat-8175	266	22	service	service	NOUN
easat-8175	266	23	satisfaction	satisfaction	NOUN
easat-8175	266	24	.	.	PUNCT
easat-8175	267	1	0.50	0.50	NUM
easat-8175	268	1	10.23	10.23	NUM
easat-8175	268	2	*	*	PUNCT
easat-8175	268	3	*	*	PUNCT
easat-8175	268	4	aligns	align	VERB
easat-8175	268	5	with	with	ADP
easat-8175	268	6	the	the	DET
easat-8175	268	7	research	research	NOUN
easat-8175	268	8	hypotheses	hypothesis	NOUN
easat-8175	268	9	3	3	X
easat-8175	268	10	.	.	X
easat-8175	268	11	hypothesis	hypothesis	NOUN
easat-8175	268	12	h1c	h1c	PROPN
easat-8175	268	13	:	:	PUNCT
easat-8175	268	14	service	service	NOUN
easat-8175	268	15	innovation	innovation	NOUN
easat-8175	268	16	has	have	VERB
easat-8175	268	17	a	a	DET
easat-8175	268	18	direct	direct	ADJ
easat-8175	268	19	influence	influence	NOUN
easat-8175	268	20	on	on	ADP
easat-8175	268	21	service	service	NOUN
easat-8175	268	22	quality	quality	NOUN
easat-8175	268	23	.	.	PUNCT
easat-8175	269	1	0.64	0.64	NUM
easat-8175	269	2	12.32	12.32	NUM
easat-8175	269	3	*	*	PUNCT
easat-8175	269	4	*	*	PUNCT
easat-8175	269	5	aligns	align	VERB
easat-8175	269	6	with	with	ADP
easat-8175	269	7	the	the	DET
easat-8175	269	8	research	research	NOUN
easat-8175	269	9	hypotheses	hypothesis	NOUN
easat-8175	269	10	4	4	NUM
easat-8175	269	11	.	.	X
easat-8175	269	12	hypothesis	hypothesis	NOUN
easat-8175	269	13	h2a	h2a	PROPN
easat-8175	269	14	:	:	PUNCT
easat-8175	269	15	service	service	NOUN
easat-8175	269	16	quality	quality	NOUN
easat-8175	269	17	has	have	VERB
easat-8175	269	18	a	a	DET
easat-8175	269	19	direct	direct	ADJ
easat-8175	269	20	influence	influence	NOUN
easat-8175	269	21	on	on	ADP
easat-8175	269	22	customer	customer	NOUN
easat-8175	269	23	loyalty	loyalty	NOUN
easat-8175	269	24	.	.	PUNCT
easat-8175	270	1	0.32	0.32	NUM
easat-8175	270	2	9.42	9.42	NUM
easat-8175	270	3	*	*	PUNCT
easat-8175	270	4	*	*	PUNCT
easat-8175	270	5	aligns	align	VERB
easat-8175	270	6	with	with	ADP
easat-8175	270	7	the	the	DET
easat-8175	270	8	research	research	NOUN
easat-8175	270	9	hypotheses	hypothesis	NOUN
easat-8175	270	10	5	5	NUM
easat-8175	270	11	.	.	X
easat-8175	270	12	hypothesis	hypothesis	NOUN
easat-8175	270	13	h2b	h2b	PROPN
easat-8175	270	14	:	:	PUNCT
easat-8175	270	15	service	service	NOUN
easat-8175	270	16	quality	quality	NOUN
easat-8175	270	17	has	have	VERB
easat-8175	270	18	a	a	DET
easat-8175	270	19	direct	direct	ADJ
easat-8175	270	20	influence	influence	NOUN
easat-8175	270	21	on	on	ADP
easat-8175	270	22	service	service	NOUN
easat-8175	270	23	satisfaction	satisfaction	NOUN
easat-8175	270	24	.	.	PUNCT
easat-8175	271	1	0.49	0.49	NUM
easat-8175	271	2	9.98	9.98	NUM
easat-8175	271	3	*	*	PUNCT
easat-8175	271	4	*	*	PUNCT
easat-8175	271	5	aligns	align	VERB
easat-8175	271	6	with	with	ADP
easat-8175	271	7	the	the	DET
easat-8175	271	8	research	research	NOUN
easat-8175	271	9	hypotheses	hypothesis	NOUN
easat-8175	271	10	6	6	NUM
easat-8175	271	11	.	.	X
easat-8175	271	12	hypothesis	hypothesis	NOUN
easat-8175	271	13	h3	h3	NOUN
easat-8175	271	14	:	:	PUNCT
easat-8175	271	15	service	service	NOUN
easat-8175	271	16	satisfaction	satisfaction	NOUN
easat-8175	271	17	has	have	VERB
easat-8175	271	18	a	a	DET
easat-8175	271	19	direct	direct	ADJ
easat-8175	271	20	influence	influence	NOUN
easat-8175	271	21	on	on	ADP
easat-8175	271	22	customer	customer	NOUN
easat-8175	271	23	loyalty	loyalty	NOUN
easat-8175	271	24	.	.	PUNCT
easat-8175	272	1	0.58	0.58	NUM
easat-8175	273	1	11.67	11.67	NUM
easat-8175	273	2	*	*	PUNCT
easat-8175	273	3	*	*	PUNCT
easat-8175	273	4	aligns	align	VERB
easat-8175	273	5	with	with	ADP
easat-8175	273	6	the	the	DET
easat-8175	273	7	research	research	NOUN
easat-8175	273	8	hypotheses	hypothesis	NOUN
easat-8175	273	9	table	table	NOUN
easat-8175	273	10	10	10	NUM
easat-8175	273	11	reveals	reveal	VERB
easat-8175	273	12	that	that	SCONJ
easat-8175	273	13	the	the	DET
easat-8175	273	14	linear	linear	ADJ
easat-8175	273	15	structural	structural	ADJ
easat-8175	273	16	equation	equation	NOUN
easat-8175	273	17	model	model	NOUN
easat-8175	273	18	of	of	ADP
easat-8175	273	19	the	the	DET
easat-8175	273	20	influence	influence	NOUN
easat-8175	273	21	of	of	ADP
easat-8175	273	22	service	service	NOUN
easat-8175	273	23	innovation	innovation	NOUN
easat-8175	273	24	on	on	ADP
easat-8175	273	25	customer	customer	NOUN
easat-8175	273	26	satisfaction	satisfaction	NOUN
easat-8175	273	27	and	and	CCONJ
easat-8175	273	28	loyalty	loyalty	NOUN
easat-8175	273	29	towards	towards	ADP
easat-8175	273	30	event	event	NOUN
easat-8175	273	31	management	management	NOUN
easat-8175	273	32	companies	company	NOUN
easat-8175	273	33	in	in	ADP
easat-8175	273	34	thailand	thailand	PROPN
easat-8175	273	35	demonstrated	demonstrate	VERB
easat-8175	273	36	congruence	congruence	NOUN
easat-8175	273	37	.	.	PUNCT
easat-8175	274	1	the	the	DET
easat-8175	274	2	results	result	NOUN
easat-8175	274	3	of	of	ADP
easat-8175	274	4	the	the	DET
easat-8175	274	5	hypothesis	hypothesis	NOUN
easat-8175	274	6	testing	testing	NOUN
easat-8175	274	7	for	for	ADP
easat-8175	274	8	all	all	DET
easat-8175	274	9	six	six	NUM
easat-8175	274	10	hypotheses	hypothesis	NOUN
easat-8175	274	11	showed	show	VERB
easat-8175	274	12	that	that	SCONJ
easat-8175	274	13	the	the	DET
easat-8175	274	14	causal	causal	ADJ
easat-8175	274	15	variables	variable	NOUN
easat-8175	274	16	had	have	VERB
easat-8175	274	17	a	a	DET
easat-8175	274	18	statistically	statistically	ADV
easat-8175	274	19	significant	significant	ADJ
easat-8175	274	20	positive	positive	ADJ
easat-8175	274	21	influence	influence	NOUN
easat-8175	274	22	on	on	ADP
easat-8175	274	23	customer	customer	NOUN
easat-8175	274	24	loyalty	loyalty	NOUN
easat-8175	274	25	towards	towards	ADP
easat-8175	274	26	event	event	NOUN
easat-8175	274	27	management	management	NOUN
easat-8175	274	28	companies	company	NOUN
easat-8175	274	29	in	in	ADP
easat-8175	274	30	thailand	thailand	PROPN
easat-8175	274	31	.	.	PUNCT
easat-8175	275	1	therefore	therefore	ADV
easat-8175	275	2	,	,	PUNCT
easat-8175	275	3	it	it	PRON
easat-8175	275	4	can	can	AUX
easat-8175	275	5	be	be	AUX
easat-8175	275	6	concluded	conclude	VERB
easat-8175	275	7	that	that	SCONJ
easat-8175	275	8	the	the	DET
easat-8175	275	9	research	research	NOUN
easat-8175	275	10	findings	finding	NOUN
easat-8175	275	11	are	be	AUX
easat-8175	275	12	consistent	consistent	ADJ
easat-8175	275	13	with	with	ADP
easat-8175	275	14	all	all	DET
easat-8175	275	15	the	the	DET
easat-8175	275	16	hypotheses	hypothesis	NOUN
easat-8175	275	17	outlined	outline	VERB
easat-8175	275	18	in	in	ADP
easat-8175	275	19	the	the	DET
easat-8175	275	20	theoretical	theoretical	ADJ
easat-8175	275	21	framework	framework	NOUN
easat-8175	275	22	.	.	PUNCT
easat-8175	276	1	4	4	X
easat-8175	276	2	.	.	X
easat-8175	276	3	discussion	discussion	NOUN
easat-8175	276	4	1	1	NUM
easat-8175	276	5	.	.	PUNCT
easat-8175	276	6	from	from	ADP
easat-8175	276	7	the	the	DET
easat-8175	276	8	research	research	NOUN
easat-8175	276	9	findings	finding	NOUN
easat-8175	276	10	on	on	ADP
easat-8175	276	11	the	the	DET
easat-8175	276	12	components	component	NOUN
easat-8175	276	13	of	of	ADP
easat-8175	276	14	customer	customer	NOUN
easat-8175	276	15	loyalty	loyalty	NOUN
easat-8175	276	16	towards	towards	ADP
easat-8175	276	17	event	event	NOUN
easat-8175	276	18	management	management	NOUN
easat-8175	276	19	companies	company	NOUN
easat-8175	276	20	in	in	ADP
easat-8175	276	21	thailand	thailand	PROPN
easat-8175	276	22	(	(	PUNCT
easat-8175	276	23	cl	cl	NOUN
easat-8175	276	24	)	)	PUNCT
easat-8175	276	25	,	,	PUNCT
easat-8175	276	26	each	each	PRON
easat-8175	276	27	of	of	ADP
easat-8175	276	28	the	the	DET
easat-8175	276	29	three	three	NUM
easat-8175	276	30	variables	variable	NOUN
easat-8175	276	31	exhibited	exhibit	VERB
easat-8175	276	32	standardized	standardized	ADJ
easat-8175	276	33	component	component	NOUN
easat-8175	276	34	loadings	loading	NOUN
easat-8175	276	35	(	(	PUNCT
easat-8175	276	36	l	l	NOUN
easat-8175	276	37	)	)	PUNCT
easat-8175	276	38	ranging	range	VERB
easat-8175	276	39	from	from	ADP
easat-8175	276	40	0.73	0.73	NUM
easat-8175	276	41	to	to	ADP
easat-8175	276	42	0.75	0.75	NUM
easat-8175	276	43	.	.	PUNCT
easat-8175	277	1	the	the	DET
easat-8175	277	2	variable	variable	NOUN
easat-8175	277	3	with	with	ADP
easat-8175	277	4	the	the	DET
easat-8175	277	5	highest	high	ADJ
easat-8175	277	6	loading	loading	NOUN
easat-8175	277	7	was	be	AUX
easat-8175	277	8	'	'	PUNCT
easat-8175	277	9	willingness	willingness	NOUN
easat-8175	277	10	to	to	PART
easat-8175	277	11	pay	pay	VERB
easat-8175	277	12	'	'	PUNCT
easat-8175	277	13	(	(	PUNCT
easat-8175	277	14	l	l	NOUN
easat-8175	277	15	=	=	SYM
easat-8175	277	16	0.75	0.75	NUM
easat-8175	277	17	)	)	PUNCT
easat-8175	277	18	,	,	PUNCT
easat-8175	277	19	followed	follow	VERB
easat-8175	277	20	by	by	ADP
easat-8175	277	21	‘	'	PUNCT
easat-8175	277	22	continuous	continuous	ADJ
easat-8175	277	23	use	use	NOUN
easat-8175	277	24	of	of	ADP
easat-8175	277	25	services	service	NOUN
easat-8175	277	26	'	'	PART
easat-8175	277	27	(	(	PUNCT
easat-8175	277	28	l	l	NOUN
easat-8175	277	29	=	=	NOUN
easat-8175	277	30	0.74	0.74	NUM
easat-8175	277	31	)	)	PUNCT
easat-8175	277	32	,	,	PUNCT
easat-8175	277	33	and	and	CCONJ
easat-8175	277	34	the	the	DET
easat-8175	277	35	lowest	low	ADJ
easat-8175	277	36	was	be	AUX
easat-8175	277	37	'	'	PUNCT
easat-8175	277	38	word	word	NOUN
easat-8175	277	39	of	of	ADP
easat-8175	277	40	mouth	mouth	NOUN
easat-8175	277	41	'	'	PUNCT
easat-8175	277	42	(	(	PUNCT
easat-8175	277	43	l	l	NOUN
easat-8175	277	44	=	=	SYM
easat-8175	277	45	0.73	0.73	NUM
easat-8175	277	46	)	)	PUNCT
easat-8175	277	47	.	.	PUNCT
easat-8175	278	1	this	this	PRON
easat-8175	278	2	aligns	align	VERB
easat-8175	278	3	with	with	ADP
easat-8175	278	4	kumar	kumar	PROPN
easat-8175	278	5	and	and	CCONJ
easat-8175	278	6	lim	lim	PROPN
easat-8175	279	1	[	[	X
easat-8175	279	2	29	29	NUM
easat-8175	279	3	]	]	PUNCT
easat-8175	279	4	;	;	PUNCT
easat-8175	279	5	reichheld	reichheld	NOUN
easat-8175	279	6	and	and	CCONJ
easat-8175	279	7	schefter	schefter	NOUN
easat-8175	280	1	[	[	X
easat-8175	280	2	30	30	NUM
easat-8175	280	3	]	]	PUNCT
easat-8175	280	4	and	and	CCONJ
easat-8175	280	5	zeithaml	zeithaml	X
easat-8175	281	1	[	[	X
easat-8175	281	2	31	31	NUM
easat-8175	281	3	]	]	PUNCT
easat-8175	281	4	in	in	ADP
easat-8175	281	5	that	that	DET
easat-8175	281	6	loyalty	loyalty	NOUN
easat-8175	281	7	components	component	NOUN
easat-8175	281	8	can	can	AUX
easat-8175	281	9	be	be	AUX
easat-8175	281	10	divided	divide	VERB
easat-8175	281	11	into	into	ADP
easat-8175	281	12	three	three	NUM
easat-8175	281	13	parts	part	NOUN
easat-8175	281	14	:	:	PUNCT
easat-8175	281	15	1	1	NUM
easat-8175	281	16	)	)	PUNCT
easat-8175	281	17	continuous	continuous	ADJ
easat-8175	281	18	use	use	NOUN
easat-8175	281	19	of	of	ADP
easat-8175	281	20	services	service	NOUN
easat-8175	281	21	,	,	PUNCT
easat-8175	281	22	2	2	X
easat-8175	281	23	)	)	PUNCT
easat-8175	281	24	word	word	NOUN
easat-8175	281	25	of	of	ADP
easat-8175	281	26	mouth	mouth	NOUN
easat-8175	281	27	,	,	PUNCT
easat-8175	281	28	and	and	CCONJ
easat-8175	281	29	3	3	X
easat-8175	281	30	)	)	PUNCT
easat-8175	281	31	willingness	willingness	NOUN
easat-8175	281	32	to	to	PART
easat-8175	281	33	pay	pay	VERB
easat-8175	281	34	.	.	PUNCT
easat-8175	282	1	giannopoulou	giannopoulou	PROPN
easat-8175	282	2	,	,	PUNCT
easat-8175	282	3	et	et	PROPN
easat-8175	282	4	al	al	PROPN
easat-8175	282	5	.	.	PUNCT
easat-8175	283	1	[	[	X
easat-8175	283	2	16	16	NUM
easat-8175	283	3	]	]	PUNCT
easat-8175	283	4	stated	state	VERB
easat-8175	283	5	that	that	SCONJ
easat-8175	283	6	loyalty	loyalty	NOUN
easat-8175	283	7	arises	arise	VERB
easat-8175	283	8	from	from	ADP
easat-8175	283	9	the	the	DET
easat-8175	283	10	customer	customer	NOUN
easat-8175	283	11	's	's	PART
easat-8175	283	12	voluntary	voluntary	ADJ
easat-8175	283	13	decision	decision	NOUN
easat-8175	283	14	to	to	PART
easat-8175	283	15	support	support	VERB
easat-8175	283	16	or	or	CCONJ
easat-8175	283	17	provide	provide	VERB
easat-8175	283	18	long	long	ADJ
easat-8175	283	19	-	-	PUNCT
easat-8175	283	20	term	term	NOUN
easat-8175	283	21	benefits	benefit	NOUN
easat-8175	283	22	to	to	ADP
easat-8175	283	23	an	an	DET
easat-8175	283	24	organization	organization	NOUN
easat-8175	283	25	by	by	ADP
easat-8175	283	26	repeatedly	repeatedly	ADV
easat-8175	283	27	purchasing	purchase	VERB
easat-8175	283	28	or	or	CCONJ
easat-8175	283	29	using	use	VERB
easat-8175	283	30	services	service	NOUN
easat-8175	283	31	from	from	ADP
easat-8175	283	32	the	the	DET
easat-8175	283	33	organization	organization	NOUN
easat-8175	283	34	or	or	CCONJ
easat-8175	283	35	recommending	recommend	VERB
easat-8175	283	36	the	the	DET
easat-8175	283	37	organization	organization	NOUN
easat-8175	283	38	's	's	PART
easat-8175	283	39	good	good	ADJ
easat-8175	283	40	points	point	NOUN
easat-8175	283	41	to	to	ADP
easat-8175	283	42	others	other	NOUN
easat-8175	283	43	.	.	PUNCT
easat-8175	284	1	these	these	DET
easat-8175	284	2	actions	action	NOUN
easat-8175	284	3	are	be	AUX
easat-8175	284	4	based	base	VERB
easat-8175	284	5	on	on	ADP
easat-8175	284	6	the	the	DET
easat-8175	284	7	customer	customer	NOUN
easat-8175	284	8	's	's	PART
easat-8175	284	9	preference	preference	NOUN
easat-8175	284	10	for	for	ADP
easat-8175	284	11	the	the	DET
easat-8175	284	12	chosen	choose	VERB
easat-8175	284	13	organization	organization	NOUN
easat-8175	284	14	over	over	ADP
easat-8175	284	15	others	other	NOUN
easat-8175	284	16	.	.	PUNCT
easat-8175	285	1	loyalty	loyalty	NOUN
easat-8175	285	2	,	,	PUNCT
easat-8175	285	3	therefore	therefore	ADV
easat-8175	285	4	,	,	PUNCT
easat-8175	285	5	not	not	PART
easat-8175	285	6	only	only	ADV
easat-8175	285	7	encompasses	encompass	VERB
easat-8175	285	8	the	the	DET
easat-8175	285	9	customer	customer	NOUN
easat-8175	285	10	's	's	PART
easat-8175	285	11	expressed	express	VERB
easat-8175	285	12	loyalty	loyalty	NOUN
easat-8175	285	13	behavior	behavior	NOUN
easat-8175	285	14	,	,	PUNCT
easat-8175	285	15	but	but	CCONJ
easat-8175	285	16	also	also	ADV
easat-8175	285	17	includes	include	VERB
easat-8175	285	18	positive	positive	ADJ
easat-8175	285	19	feelings	feeling	NOUN
easat-8175	285	20	such	such	ADJ
easat-8175	285	21	as	as	ADP
easat-8175	285	22	preference	preference	NOUN
easat-8175	285	23	and	and	CCONJ
easat-8175	285	24	willingness	willingness	NOUN
easat-8175	285	25	.	.	PUNCT
easat-8175	286	1	this	this	DET
easat-8175	286	2	loyalty	loyalty	NOUN
easat-8175	286	3	persists	persist	VERB
easat-8175	286	4	as	as	ADV
easat-8175	286	5	long	long	ADV
easat-8175	286	6	as	as	SCONJ
easat-8175	286	7	the	the	DET
easat-8175	286	8	customers	customer	NOUN
easat-8175	286	9	perceive	perceive	VERB
easat-8175	286	10	greater	great	ADJ
easat-8175	286	11	value	value	NOUN
easat-8175	286	12	than	than	SCONJ
easat-8175	286	13	they	they	PRON
easat-8175	286	14	would	would	AUX
easat-8175	286	15	receive	receive	VERB
easat-8175	286	16	from	from	ADP
easat-8175	286	17	other	other	ADJ
easat-8175	286	18	organizations	organization	NOUN
easat-8175	286	19	.	.	PUNCT
easat-8175	287	1	nataya	nataya	NOUN
easat-8175	287	2	and	and	CCONJ
easat-8175	287	3	sutanto	sutanto	PRON
easat-8175	287	4	[	[	PUNCT
easat-8175	287	5	21	21	NUM
easat-8175	287	6	]	]	PUNCT
easat-8175	287	7	asserted	assert	VERB
easat-8175	287	8	that	that	SCONJ
easat-8175	287	9	loyalty	loyalty	NOUN
easat-8175	287	10	stems	stem	VERB
easat-8175	287	11	from	from	ADP
easat-8175	287	12	the	the	DET
easat-8175	287	13	customer	customer	NOUN
easat-8175	287	14	's	's	PART
easat-8175	287	15	attitude	attitude	NOUN
easat-8175	287	16	towards	towards	ADP
easat-8175	287	17	products	product	NOUN
easat-8175	287	18	and	and	CCONJ
easat-8175	287	19	services	service	NOUN
easat-8175	287	20	,	,	PUNCT
easat-8175	287	21	leading	lead	VERB
easat-8175	287	22	to	to	ADP
easat-8175	287	23	long	long	ADJ
easat-8175	287	24	-	-	PUNCT
easat-8175	287	25	term	term	NOUN
easat-8175	287	26	relationships	relationship	NOUN
easat-8175	287	27	and	and	CCONJ
easat-8175	287	28	customer	customer	NOUN
easat-8175	287	29	retention	retention	NOUN
easat-8175	287	30	.	.	PUNCT
easat-8175	288	1	loyalty	loyalty	NOUN
easat-8175	288	2	is	be	AUX
easat-8175	288	3	not	not	PART
easat-8175	288	4	merely	merely	ADV
easat-8175	288	5	repeat	repeat	NOUN
easat-8175	288	6	purchase	purchase	NOUN
easat-8175	288	7	behavior	behavior	NOUN
easat-8175	288	8	but	but	CCONJ
easat-8175	288	9	also	also	ADV
easat-8175	288	10	encompasses	encompass	VERB
easat-8175	288	11	thoughts	thought	NOUN
easat-8175	288	12	and	and	CCONJ
easat-8175	288	13	long	long	ADJ
easat-8175	288	14	-	-	PUNCT
easat-8175	288	15	term	term	NOUN
easat-8175	288	16	relationships	relationship	NOUN
easat-8175	288	17	.	.	PUNCT
easat-8175	289	1	repeat	repeat	NOUN
easat-8175	289	2	purchases	purchase	NOUN
easat-8175	289	3	do	do	AUX
easat-8175	289	4	not	not	PART
easat-8175	289	5	always	always	ADV
easat-8175	289	6	signify	signify	VERB
easat-8175	289	7	loyalty	loyalty	NOUN
easat-8175	289	8	,	,	PUNCT
easat-8175	289	9	as	as	SCONJ
easat-8175	289	10	they	they	PRON
easat-8175	289	11	can	can	AUX
easat-8175	289	12	result	result	VERB
easat-8175	289	13	from	from	ADP
easat-8175	289	14	various	various	ADJ
easat-8175	289	15	factors	factor	NOUN
easat-8175	289	16	such	such	ADJ
easat-8175	289	17	as	as	ADP
easat-8175	289	18	proximity	proximity	NOUN
easat-8175	289	19	to	to	ADP
easat-8175	289	20	the	the	DET
easat-8175	289	21	customer	customer	NOUN
easat-8175	289	22	's	's	PART
easat-8175	289	23	residence	residence	NOUN
easat-8175	289	24	or	or	CCONJ
easat-8175	289	25	workplace	workplace	NOUN
easat-8175	289	26	,	,	PUNCT
easat-8175	289	27	customer	customer	NOUN
easat-8175	289	28	familiarity	familiarity	NOUN
easat-8175	289	29	,	,	PUNCT
easat-8175	289	30	lower	low	ADJ
easat-8175	289	31	prices	price	NOUN
easat-8175	289	32	compared	compare	VERB
easat-8175	289	33	to	to	ADP
easat-8175	289	34	competitors	competitor	NOUN
easat-8175	289	35	,	,	PUNCT
easat-8175	289	36	competitors	competitor	NOUN
easat-8175	289	37	’	'	PUNCT
easat-8175	289	38	mistakes	mistake	NOUN
easat-8175	289	39	,	,	PUNCT
easat-8175	289	40	and	and	CCONJ
easat-8175	289	41	past	past	ADJ
easat-8175	289	42	relationships	relationship	NOUN
easat-8175	289	43	or	or	CCONJ
easat-8175	289	44	impressions	impression	NOUN
easat-8175	289	45	.	.	PUNCT
easat-8175	290	1	sirichai	sirichai	PROPN
easat-8175	290	2	[	[	X
easat-8175	290	3	24	24	NUM
easat-8175	290	4	]	]	PUNCT
easat-8175	290	5	maintained	maintain	VERB
easat-8175	290	6	that	that	DET
easat-8175	290	7	loyalty	loyalty	NOUN
easat-8175	290	8	reflects	reflect	VERB
easat-8175	290	9	a	a	DET
easat-8175	290	10	positive	positive	ADJ
easat-8175	290	11	attitude	attitude	NOUN
easat-8175	290	12	towards	towards	ADP
easat-8175	290	13	a	a	DET
easat-8175	290	14	brand	brand	NOUN
easat-8175	290	15	,	,	PUNCT
easat-8175	290	16	which	which	PRON
easat-8175	290	17	can	can	AUX
easat-8175	290	18	be	be	AUX
easat-8175	290	19	calculated	calculate	VERB
easat-8175	290	20	into	into	ADP
easat-8175	290	21	the	the	DET
easat-8175	290	22	present	present	ADJ
easat-8175	290	23	value	value	NOUN
easat-8175	290	24	.	.	PUNCT
easat-8175	291	1	satisfied	satisfied	ADJ
easat-8175	291	2	customers	customer	NOUN
easat-8175	291	3	are	be	AUX
easat-8175	291	4	likely	likely	ADJ
easat-8175	291	5	to	to	PART
easat-8175	291	6	make	make	VERB
easat-8175	291	7	additional	additional	ADJ
easat-8175	291	8	purchases	purchase	NOUN
easat-8175	291	9	beyond	beyond	ADP
easat-8175	291	10	their	their	PRON
easat-8175	291	11	current	current	ADJ
easat-8175	291	12	ones	one	NOUN
easat-8175	291	13	.	.	PUNCT
easat-8175	292	1	loyal	loyal	ADJ
easat-8175	292	2	customers	customer	NOUN
easat-8175	292	3	are	be	AUX
easat-8175	292	4	also	also	ADV
easat-8175	292	5	more	more	ADV
easat-8175	292	6	willing	willing	ADJ
easat-8175	292	7	to	to	PART
easat-8175	292	8	try	try	VERB
easat-8175	292	9	new	new	ADJ
easat-8175	292	10	products	product	NOUN
easat-8175	292	11	than	than	ADP
easat-8175	292	12	new	new	ADJ
easat-8175	292	13	customers	customer	NOUN
easat-8175	292	14	,	,	PUNCT
easat-8175	292	15	thereby	thereby	ADV
easat-8175	292	16	generating	generate	VERB
easat-8175	292	17	more	more	ADV
easat-8175	292	18	current	current	ADJ
easat-8175	292	19	and	and	CCONJ
easat-8175	292	20	future	future	ADJ
easat-8175	292	21	profits	profit	NOUN
easat-8175	292	22	.	.	PUNCT
easat-8175	293	1	this	this	PRON
easat-8175	293	2	aligns	align	VERB
easat-8175	293	3	with	with	ADP
easat-8175	293	4	the	the	DET
easat-8175	293	5	concept	concept	NOUN
easat-8175	293	6	of	of	ADP
easat-8175	293	7	jin	jin	PROPN
easat-8175	293	8	,	,	PUNCT
easat-8175	293	9	et	et	PROPN
easat-8175	293	10	al	al	PROPN
easat-8175	293	11	.	.	PUNCT
easat-8175	294	1	[	[	X
easat-8175	294	2	8	8	X
easat-8175	294	3	]	]	PUNCT
easat-8175	294	4	who	who	PRON
easat-8175	294	5	stated	state	VERB
easat-8175	294	6	that	that	SCONJ
easat-8175	294	7	loyalty	loyalty	NOUN
easat-8175	294	8	arises	arise	VERB
easat-8175	294	9	from	from	ADP
easat-8175	294	10	first	first	ADJ
easat-8175	294	11	impression	impression	NOUN
easat-8175	294	12	on	on	ADP
easat-8175	294	13	initial	initial	ADJ
easat-8175	294	14	service	service	NOUN
easat-8175	294	15	quality	quality	NOUN
easat-8175	294	16	and	and	CCONJ
easat-8175	294	17	past	past	ADJ
easat-8175	294	18	experiences	experience	NOUN
easat-8175	294	19	,	,	PUNCT
easat-8175	294	20	influencing	influence	VERB
easat-8175	294	21	consumer	consumer	NOUN
easat-8175	294	22	return	return	NOUN
easat-8175	294	23	intentions	intention	NOUN
easat-8175	294	24	,	,	PUNCT
easat-8175	294	25	repeat	repeat	PROPN
easat-8175	294	26	1487	1487	NUM
easat-8175	294	27	edelweiss	edelweiss	PROPN
easat-8175	294	28	applied	apply	VERB
easat-8175	294	29	science	science	NOUN
easat-8175	294	30	and	and	CCONJ
easat-8175	294	31	technology	technology	NOUN
easat-8175	294	32	issn	issn	PROPN
easat-8175	294	33	:	:	PUNCT
easat-8175	294	34	2576	2576	NUM
easat-8175	294	35	-	-	SYM
easat-8175	294	36	8484	8484	NUM
easat-8175	294	37	vol	vol	NOUN
easat-8175	294	38	.	.	PROPN
easat-8175	295	1	9	9	NUM
easat-8175	295	2	,	,	PUNCT
easat-8175	295	3	no	no	INTJ
easat-8175	295	4	.	.	NOUN
easat-8175	295	5	6	6	NUM
easat-8175	295	6	:	:	SYM
easat-8175	295	7	1473	1473	NUM
easat-8175	295	8	-	-	SYM
easat-8175	295	9	1489	1489	NUM
easat-8175	295	10	,	,	PUNCT
easat-8175	295	11	2025	2025	NUM
easat-8175	295	12	doi	doi	NOUN
easat-8175	295	13	:	:	PUNCT
easat-8175	295	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	295	15	©	©	ADP
easat-8175	295	16	2025	2025	NUM
easat-8175	295	17	by	by	ADP
easat-8175	295	18	the	the	DET
easat-8175	295	19	authors	author	NOUN
easat-8175	295	20	;	;	PUNCT
easat-8175	295	21	licensee	licensee	PROPN
easat-8175	295	22	learning	learning	PROPN
easat-8175	295	23	gate	gate	PROPN
easat-8175	295	24	service	service	NOUN
easat-8175	295	25	purchases	purchase	NOUN
easat-8175	295	26	,	,	PUNCT
easat-8175	295	27	and	and	CCONJ
easat-8175	295	28	positive	positive	ADJ
easat-8175	295	29	word	word	NOUN
easat-8175	295	30	-	-	PUNCT
easat-8175	295	31	of	of	ADP
easat-8175	295	32	-	-	PUNCT
easat-8175	295	33	mouth	mouth	NOUN
easat-8175	295	34	.	.	PUNCT
easat-8175	296	1	customers	customer	NOUN
easat-8175	296	2	would	would	AUX
easat-8175	296	3	recommend	recommend	VERB
easat-8175	296	4	the	the	DET
easat-8175	296	5	establishment	establishment	NOUN
easat-8175	296	6	to	to	ADP
easat-8175	296	7	friends	friend	NOUN
easat-8175	296	8	and	and	CCONJ
easat-8175	296	9	others	other	NOUN
easat-8175	296	10	,	,	PUNCT
easat-8175	296	11	willingly	willingly	ADV
easat-8175	296	12	returning	return	VERB
easat-8175	296	13	for	for	ADP
easat-8175	296	14	repeat	repeat	NOUN
easat-8175	296	15	services	service	NOUN
easat-8175	296	16	based	base	VERB
easat-8175	296	17	on	on	ADP
easat-8175	296	18	experiences	experience	NOUN
easat-8175	296	19	and	and	CCONJ
easat-8175	296	20	satisfaction	satisfaction	NOUN
easat-8175	296	21	.	.	PUNCT
easat-8175	297	1	this	this	PRON
easat-8175	297	2	leads	lead	VERB
easat-8175	297	3	to	to	ADP
easat-8175	297	4	more	more	ADV
easat-8175	297	5	frequent	frequent	ADJ
easat-8175	297	6	or	or	CCONJ
easat-8175	297	7	imminent	imminent	ADJ
easat-8175	297	8	visits	visit	NOUN
easat-8175	297	9	to	to	ADP
easat-8175	297	10	the	the	DET
easat-8175	297	11	establishment	establishment	NOUN
easat-8175	297	12	.	.	PUNCT
easat-8175	298	1	this	this	PRON
easat-8175	298	2	is	be	AUX
easat-8175	298	3	also	also	ADV
easat-8175	298	4	parallel	parallel	ADJ
easat-8175	298	5	with	with	ADP
easat-8175	298	6	wang	wang	PROPN
easat-8175	298	7	,	,	PUNCT
easat-8175	298	8	et	et	PROPN
easat-8175	298	9	al	al	PROPN
easat-8175	298	10	.	.	PUNCT
easat-8175	299	1	[	[	X
easat-8175	299	2	15	15	NUM
easat-8175	299	3	]	]	PUNCT
easat-8175	299	4	who	who	PRON
easat-8175	299	5	developed	develop	VERB
easat-8175	299	6	a	a	DET
easat-8175	299	7	structural	structural	ADJ
easat-8175	299	8	equation	equation	NOUN
easat-8175	299	9	model	model	NOUN
easat-8175	299	10	of	of	ADP
easat-8175	299	11	service	service	NOUN
easat-8175	299	12	quality	quality	NOUN
easat-8175	299	13	factors	factor	NOUN
easat-8175	299	14	in	in	ADP
easat-8175	299	15	marathon	marathon	NOUN
easat-8175	299	16	organization	organization	NOUN
easat-8175	299	17	,	,	PUNCT
easat-8175	299	18	perceived	perceive	VERB
easat-8175	299	19	event	event	NOUN
easat-8175	299	20	value	value	NOUN
easat-8175	299	21	,	,	PUNCT
easat-8175	299	22	satisfaction	satisfaction	NOUN
easat-8175	299	23	with	with	ADP
easat-8175	299	24	marathon	marathon	NOUN
easat-8175	299	25	events	event	NOUN
easat-8175	299	26	,	,	PUNCT
easat-8175	299	27	and	and	CCONJ
easat-8175	299	28	loyalty	loyalty	NOUN
easat-8175	299	29	towards	towards	ADP
easat-8175	299	30	marathon	marathon	NOUN
easat-8175	299	31	events	event	NOUN
easat-8175	299	32	among	among	ADP
easat-8175	299	33	participants	participant	NOUN
easat-8175	299	34	of	of	ADP
easat-8175	299	35	the	the	DET
easat-8175	299	36	khon	khon	PROPN
easat-8175	299	37	kaen	kaen	PROPN
easat-8175	299	38	international	international	PROPN
easat-8175	299	39	marathon	marathon	PROPN
easat-8175	299	40	.	.	PUNCT
easat-8175	300	1	the	the	DET
easat-8175	300	2	research	research	NOUN
easat-8175	300	3	found	find	VERB
easat-8175	300	4	that	that	SCONJ
easat-8175	300	5	service	service	NOUN
easat-8175	300	6	quality	quality	NOUN
easat-8175	300	7	in	in	ADP
easat-8175	300	8	marathon	marathon	NOUN
easat-8175	300	9	event	event	NOUN
easat-8175	300	10	organization	organization	NOUN
easat-8175	300	11	influences	influence	VERB
easat-8175	300	12	perceived	perceive	VERB
easat-8175	300	13	event	event	NOUN
easat-8175	300	14	value	value	NOUN
easat-8175	300	15	,	,	PUNCT
easat-8175	300	16	satisfaction	satisfaction	NOUN
easat-8175	300	17	,	,	PUNCT
easat-8175	300	18	and	and	CCONJ
easat-8175	300	19	loyalty	loyalty	NOUN
easat-8175	300	20	towards	towards	ADP
easat-8175	300	21	marathon	marathon	NOUN
easat-8175	300	22	events	event	NOUN
easat-8175	300	23	.	.	PUNCT
easat-8175	301	1	furthermore	furthermore	ADV
easat-8175	301	2	,	,	PUNCT
easat-8175	301	3	the	the	DET
easat-8175	301	4	findings	finding	NOUN
easat-8175	301	5	are	be	AUX
easat-8175	301	6	consistent	consistent	ADJ
easat-8175	301	7	with	with	ADP
easat-8175	301	8	ryu	ryu	PROPN
easat-8175	301	9	,	,	PUNCT
easat-8175	301	10	et	et	PROPN
easat-8175	301	11	al	al	PROPN
easat-8175	301	12	.	.	PUNCT
easat-8175	302	1	[	[	X
easat-8175	302	2	17	17	NUM
easat-8175	302	3	]	]	PUNCT
easat-8175	302	4	who	who	PRON
easat-8175	302	5	examined	examine	VERB
easat-8175	302	6	the	the	DET
easat-8175	302	7	impact	impact	NOUN
easat-8175	302	8	of	of	ADP
easat-8175	302	9	service	service	NOUN
easat-8175	302	10	innovation	innovation	NOUN
easat-8175	302	11	and	and	CCONJ
easat-8175	302	12	service	service	NOUN
easat-8175	302	13	quality	quality	NOUN
easat-8175	302	14	on	on	ADP
easat-8175	302	15	customer	customer	NOUN
easat-8175	302	16	loyalty	loyalty	NOUN
easat-8175	302	17	in	in	ADP
easat-8175	302	18	the	the	DET
easat-8175	302	19	car	car	NOUN
easat-8175	302	20	wash	wash	NOUN
easat-8175	302	21	business	business	NOUN
easat-8175	302	22	in	in	ADP
easat-8175	302	23	bangkok	bangkok	PROPN
easat-8175	302	24	.	.	PUNCT
easat-8175	303	1	the	the	DET
easat-8175	303	2	research	research	NOUN
easat-8175	303	3	found	find	VERB
easat-8175	303	4	that	that	SCONJ
easat-8175	303	5	the	the	DET
easat-8175	303	6	influence	influence	NOUN
easat-8175	303	7	of	of	ADP
easat-8175	303	8	service	service	NOUN
easat-8175	303	9	innovation	innovation	NOUN
easat-8175	303	10	and	and	CCONJ
easat-8175	303	11	service	service	NOUN
easat-8175	303	12	quality	quality	NOUN
easat-8175	303	13	on	on	ADP
easat-8175	303	14	customer	customer	NOUN
easat-8175	303	15	loyalty	loyalty	NOUN
easat-8175	303	16	towards	towards	ADP
easat-8175	303	17	car	car	NOUN
easat-8175	303	18	wash	wash	NOUN
easat-8175	303	19	services	service	NOUN
easat-8175	303	20	was	be	AUX
easat-8175	303	21	consistent	consistent	ADJ
easat-8175	303	22	with	with	ADP
easat-8175	303	23	the	the	DET
easat-8175	303	24	empirical	empirical	ADJ
easat-8175	303	25	data	datum	NOUN
easat-8175	303	26	.	.	PUNCT
easat-8175	304	1	2	2	X
easat-8175	304	2	.	.	X
easat-8175	304	3	the	the	DET
easat-8175	304	4	research	research	NOUN
easat-8175	304	5	findings	finding	NOUN
easat-8175	304	6	indicated	indicate	VERB
easat-8175	304	7	that	that	SCONJ
easat-8175	304	8	the	the	DET
easat-8175	304	9	developed	develop	VERB
easat-8175	304	10	linear	linear	ADJ
easat-8175	304	11	structural	structural	ADJ
easat-8175	304	12	equation	equation	NOUN
easat-8175	304	13	model	model	NOUN
easat-8175	304	14	of	of	ADP
easat-8175	304	15	service	service	NOUN
easat-8175	304	16	innovation	innovation	NOUN
easat-8175	304	17	influencing	influence	VERB
easat-8175	304	18	customer	customer	NOUN
easat-8175	304	19	satisfaction	satisfaction	NOUN
easat-8175	304	20	and	and	CCONJ
easat-8175	304	21	loyalty	loyalty	NOUN
easat-8175	304	22	towards	towards	ADP
easat-8175	304	23	event	event	NOUN
easat-8175	304	24	management	management	NOUN
easat-8175	304	25	companies	company	NOUN
easat-8175	304	26	in	in	ADP
easat-8175	304	27	thailand	thailand	PROPN
easat-8175	304	28	demonstrated	demonstrate	VERB
easat-8175	304	29	validity	validity	NOUN
easat-8175	304	30	.	.	PUNCT
easat-8175	305	1	this	this	PRON
easat-8175	305	2	is	be	AUX
easat-8175	305	3	evident	evident	ADJ
easat-8175	305	4	by	by	ADP
easat-8175	305	5	the	the	DET
easat-8175	305	6	model	model	NOUN
easat-8175	305	7	's	's	PART
easat-8175	305	8	consistency	consistency	NOUN
easat-8175	305	9	with	with	ADP
easat-8175	305	10	the	the	DET
easat-8175	305	11	empirical	empirical	ADJ
easat-8175	305	12	data	datum	NOUN
easat-8175	305	13	,	,	PUNCT
easat-8175	305	14	as	as	ADV
easat-8175	305	15	all	all	DET
easat-8175	305	16	goodness	goodness	NOUN
easat-8175	305	17	-	-	PUNCT
easat-8175	305	18	offit	offit	NOUN
easat-8175	305	19	indices	index	NOUN
easat-8175	305	20	met	meet	VERB
easat-8175	305	21	the	the	DET
easat-8175	305	22	criteria	criterion	NOUN
easat-8175	305	23	:	:	PUNCT
easat-8175	305	24	chi	chi	ADJ
easat-8175	305	25	-	-	PUNCT
easat-8175	305	26	square	square	PROPN
easat-8175	305	27	was	be	AUX
easat-8175	305	28	not	not	PART
easat-8175	305	29	statistically	statistically	ADV
easat-8175	305	30	significant	significant	ADJ
easat-8175	305	31	(	(	PUNCT
easat-8175	305	32	c2	c2	PROPN
easat-8175	305	33	=	=	SYM
easat-8175	305	34	69.54	69.54	NUM
easat-8175	305	35	,	,	PUNCT
easat-8175	305	36	df	df	PROPN
easat-8175	305	37	=	=	SYM
easat-8175	305	38	110	110	NUM
easat-8175	305	39	,	,	PUNCT
easat-8175	305	40	p	p	NOUN
easat-8175	305	41	=	=	NOUN
easat-8175	305	42	0.99	0.99	NUM
easat-8175	305	43	)	)	PUNCT
easat-8175	305	44	,	,	PUNCT
easat-8175	305	45	c2	c2	PROPN
easat-8175	305	46	/	/	SYM
easat-8175	305	47	df	df	PROPN
easat-8175	305	48	=	=	SYM
easat-8175	305	49	0.63	0.63	NUM
easat-8175	305	50	,	,	PUNCT
easat-8175	305	51	cfi	cfi	NOUN
easat-8175	305	52	=	=	NOUN
easat-8175	305	53	0.99	0.99	NUM
easat-8175	305	54	,	,	PUNCT
easat-8175	305	55	rmsea	rmsea	NOUN
easat-8175	305	56	=	=	NUM
easat-8175	305	57	0.00	0.00	NUM
easat-8175	305	58	,	,	PUNCT
easat-8175	305	59	rmr	rmr	PROPN
easat-8175	305	60	=	=	PUNCT
easat-8175	305	61	0.00	0.00	NUM
easat-8175	305	62	,	,	PUNCT
easat-8175	305	63	gfi	gfi	PROPN
easat-8175	305	64	=	=	NOUN
easat-8175	305	65	0.99	0.99	NUM
easat-8175	305	66	,	,	PUNCT
easat-8175	305	67	agfi	agfi	NOUN
easat-8175	305	68	=	=	NOUN
easat-8175	305	69	0.99	0.99	NUM
easat-8175	305	70	.	.	PUNCT
easat-8175	306	1	all	all	DET
easat-8175	306	2	causal	causal	ADJ
easat-8175	306	3	variables	variable	NOUN
easat-8175	306	4	in	in	ADP
easat-8175	306	5	the	the	DET
easat-8175	306	6	model	model	NOUN
easat-8175	306	7	positively	positively	ADV
easat-8175	306	8	influenced	influence	VERB
easat-8175	306	9	customer	customer	NOUN
easat-8175	306	10	loyalty	loyalty	NOUN
easat-8175	306	11	towards	towards	ADP
easat-8175	306	12	event	event	NOUN
easat-8175	306	13	management	management	NOUN
easat-8175	306	14	companies	company	NOUN
easat-8175	306	15	in	in	ADP
easat-8175	306	16	thailand	thailand	PROPN
easat-8175	306	17	,	,	PUNCT
easat-8175	306	18	collectively	collectively	ADV
easat-8175	306	19	explaining	explain	VERB
easat-8175	306	20	74	74	NUM
easat-8175	306	21	%	%	NOUN
easat-8175	306	22	(	(	PUNCT
easat-8175	306	23	r²	r²	NOUN
easat-8175	306	24	)	)	PUNCT
easat-8175	306	25	of	of	ADP
easat-8175	306	26	the	the	DET
easat-8175	306	27	variance	variance	NOUN
easat-8175	306	28	in	in	ADP
easat-8175	306	29	customer	customer	NOUN
easat-8175	306	30	loyalty	loyalty	NOUN
easat-8175	306	31	.	.	PUNCT
easat-8175	307	1	this	this	PRON
easat-8175	307	2	demonstrates	demonstrate	VERB
easat-8175	307	3	that	that	SCONJ
easat-8175	307	4	the	the	DET
easat-8175	307	5	model	model	NOUN
easat-8175	307	6	,	,	PUNCT
easat-8175	307	7	developed	develop	VERB
easat-8175	307	8	through	through	ADP
easat-8175	307	9	a	a	DET
easat-8175	307	10	review	review	NOUN
easat-8175	307	11	of	of	ADP
easat-8175	307	12	relevant	relevant	ADJ
easat-8175	307	13	literature	literature	NOUN
easat-8175	307	14	,	,	PUNCT
easat-8175	307	15	textbooks	textbook	NOUN
easat-8175	307	16	,	,	PUNCT
easat-8175	307	17	and	and	CCONJ
easat-8175	307	18	research	research	NOUN
easat-8175	307	19	studies	study	NOUN
easat-8175	307	20	both	both	CCONJ
easat-8175	307	21	domestically	domestically	ADV
easat-8175	307	22	and	and	CCONJ
easat-8175	307	23	internationally	internationally	ADV
easat-8175	307	24	,	,	PUNCT
easat-8175	307	25	is	be	AUX
easat-8175	307	26	consistent	consistent	ADJ
easat-8175	307	27	with	with	ADP
easat-8175	307	28	the	the	DET
easat-8175	307	29	empirical	empirical	ADJ
easat-8175	307	30	data	datum	NOUN
easat-8175	307	31	collected	collect	VERB
easat-8175	307	32	from	from	ADP
easat-8175	307	33	a	a	DET
easat-8175	307	34	sample	sample	NOUN
easat-8175	307	35	of	of	ADP
easat-8175	307	36	customers	customer	NOUN
easat-8175	307	37	who	who	PRON
easat-8175	307	38	had	have	AUX
easat-8175	307	39	utilized	utilize	VERB
easat-8175	307	40	the	the	DET
easat-8175	307	41	services	service	NOUN
easat-8175	307	42	of	of	ADP
easat-8175	307	43	event	event	NOUN
easat-8175	307	44	management	management	NOUN
easat-8175	307	45	companies	company	NOUN
easat-8175	307	46	in	in	ADP
easat-8175	307	47	bangkok	bangkok	PROPN
easat-8175	307	48	metropolitan	metropolitan	PROPN
easat-8175	307	49	province	province	PROPN
easat-8175	307	50	more	more	ADV
easat-8175	307	51	than	than	ADP
easat-8175	307	52	once	once	ADV
easat-8175	307	53	.	.	PUNCT
easat-8175	308	1	this	this	PRON
easat-8175	308	2	is	be	AUX
easat-8175	308	3	attributed	attribute	VERB
easat-8175	308	4	to	to	ADP
easat-8175	308	5	the	the	DET
easat-8175	308	6	fact	fact	NOUN
easat-8175	308	7	that	that	SCONJ
easat-8175	308	8	loyalty	loyalty	NOUN
easat-8175	308	9	reflects	reflect	VERB
easat-8175	308	10	the	the	DET
easat-8175	308	11	customer	customer	NOUN
easat-8175	308	12	's	's	PART
easat-8175	308	13	desire	desire	NOUN
easat-8175	308	14	to	to	PART
easat-8175	308	15	seek	seek	VERB
easat-8175	308	16	specific	specific	ADJ
easat-8175	308	17	products	product	NOUN
easat-8175	308	18	or	or	CCONJ
easat-8175	308	19	services	service	NOUN
easat-8175	308	20	in	in	ADP
easat-8175	308	21	the	the	DET
easat-8175	308	22	market	market	NOUN
easat-8175	308	23	[	[	X
easat-8175	308	24	13	13	NUM
easat-8175	308	25	]	]	PUNCT
easat-8175	308	26	.	.	PUNCT
easat-8175	309	1	in	in	ADP
easat-8175	309	2	this	this	DET
easat-8175	309	3	stage	stage	NOUN
easat-8175	309	4	,	,	PUNCT
easat-8175	309	5	the	the	DET
easat-8175	309	6	decision	decision	NOUN
easat-8175	309	7	to	to	PART
easat-8175	309	8	repurchase	repurchase	VERB
easat-8175	309	9	is	be	AUX
easat-8175	309	10	based	base	VERB
easat-8175	309	11	on	on	ADP
easat-8175	309	12	rational	rational	ADJ
easat-8175	309	13	logic	logic	NOUN
easat-8175	309	14	for	for	ADP
easat-8175	309	15	knowledge	knowledge	NOUN
easat-8175	309	16	-	-	PUNCT
easat-8175	309	17	based	base	VERB
easat-8175	309	18	loyalists	loyalist	NOUN
easat-8175	309	19	[	[	X
easat-8175	309	20	32	32	NUM
easat-8175	309	21	]	]	PUNCT
easat-8175	309	22	as	as	SCONJ
easat-8175	309	23	customers	customer	NOUN
easat-8175	309	24	compare	compare	VERB
easat-8175	309	25	products	product	NOUN
easat-8175	309	26	or	or	CCONJ
easat-8175	309	27	services	service	NOUN
easat-8175	309	28	before	before	ADP
easat-8175	309	29	making	make	VERB
easat-8175	309	30	decisions	decision	NOUN
easat-8175	309	31	.	.	PUNCT
easat-8175	310	1	affective	affective	ADJ
easat-8175	310	2	loyalty	loyalty	NOUN
easat-8175	310	3	refers	refer	VERB
easat-8175	310	4	to	to	ADP
easat-8175	310	5	the	the	DET
easat-8175	310	6	customer	customer	NOUN
easat-8175	310	7	's	's	PART
easat-8175	310	8	positive	positive	ADJ
easat-8175	310	9	attitudes	attitude	NOUN
easat-8175	310	10	developed	develop	VERB
easat-8175	310	11	from	from	ADP
easat-8175	310	12	past	past	ADJ
easat-8175	310	13	experiences	experience	NOUN
easat-8175	310	14	with	with	ADP
easat-8175	310	15	products	product	NOUN
easat-8175	310	16	or	or	CCONJ
easat-8175	310	17	services	service	NOUN
easat-8175	310	18	[	[	X
easat-8175	310	19	3	3	NUM
easat-8175	310	20	]	]	PUNCT
easat-8175	310	21	.	.	PUNCT
easat-8175	311	1	this	this	DET
easat-8175	311	2	stage	stage	NOUN
easat-8175	311	3	is	be	AUX
easat-8175	311	4	superior	superior	ADJ
easat-8175	311	5	to	to	ADP
easat-8175	311	6	cognitive	cognitive	ADJ
easat-8175	311	7	loyalty	loyalty	NOUN
easat-8175	311	8	,	,	PUNCT
easat-8175	311	9	because	because	SCONJ
easat-8175	311	10	customers	customer	NOUN
easat-8175	311	11	have	have	VERB
easat-8175	311	12	experience	experience	NOUN
easat-8175	311	13	with	with	ADP
easat-8175	311	14	the	the	DET
easat-8175	311	15	products	product	NOUN
easat-8175	311	16	or	or	CCONJ
easat-8175	311	17	services	service	NOUN
easat-8175	311	18	,	,	PUNCT
easat-8175	311	19	leading	lead	VERB
easat-8175	311	20	to	to	ADP
easat-8175	311	21	positive	positive	ADJ
easat-8175	311	22	attitudes	attitude	NOUN
easat-8175	311	23	and	and	CCONJ
easat-8175	311	24	emotional	emotional	ADJ
easat-8175	311	25	attachments	attachment	NOUN
easat-8175	311	26	.	.	PUNCT
easat-8175	312	1	it	it	PRON
easat-8175	312	2	also	also	ADV
easat-8175	312	3	reflects	reflect	VERB
easat-8175	312	4	an	an	DET
easat-8175	312	5	individual	individual	NOUN
easat-8175	312	6	's	's	PART
easat-8175	312	7	desires	desire	NOUN
easat-8175	312	8	preceding	precede	VERB
easat-8175	312	9	behavior	behavior	NOUN
easat-8175	312	10	,	,	PUNCT
easat-8175	312	11	influenced	influence	VERB
easat-8175	312	12	by	by	ADP
easat-8175	312	13	own	own	ADJ
easat-8175	312	14	desires	desire	NOUN
easat-8175	312	15	,	,	PUNCT
easat-8175	312	16	situational	situational	ADJ
easat-8175	312	17	factors	factor	NOUN
easat-8175	312	18	,	,	PUNCT
easat-8175	312	19	and	and	CCONJ
easat-8175	312	20	significant	significant	ADJ
easat-8175	312	21	others	other	NOUN
easat-8175	313	1	[	[	X
easat-8175	313	2	33	33	NUM
easat-8175	313	3	]	]	PUNCT
easat-8175	313	4	.	.	PUNCT
easat-8175	314	1	the	the	DET
easat-8175	314	2	study	study	NOUN
easat-8175	314	3	's	's	PART
easat-8175	314	4	findings	finding	NOUN
easat-8175	314	5	are	be	AUX
easat-8175	314	6	also	also	ADV
easat-8175	314	7	consistent	consistent	ADJ
easat-8175	314	8	with	with	ADP
easat-8175	314	9	kazi	kazi	PROPN
easat-8175	314	10	,	,	PUNCT
easat-8175	314	11	et	et	PROPN
easat-8175	314	12	al	al	PROPN
easat-8175	314	13	.	.	PUNCT
easat-8175	315	1	[	[	X
easat-8175	315	2	32	32	NUM
easat-8175	315	3	]	]	PUNCT
easat-8175	315	4	who	who	PRON
easat-8175	315	5	stated	state	VERB
easat-8175	315	6	that	that	SCONJ
easat-8175	315	7	causal	causal	ADJ
easat-8175	315	8	influence	influence	NOUN
easat-8175	315	9	analysis	analysis	NOUN
easat-8175	315	10	is	be	AUX
easat-8175	315	11	a	a	DET
easat-8175	315	12	technique	technique	NOUN
easat-8175	315	13	used	use	VERB
easat-8175	315	14	to	to	PART
easat-8175	315	15	examine	examine	VERB
easat-8175	315	16	the	the	DET
easat-8175	315	17	influence	influence	NOUN
easat-8175	315	18	of	of	ADP
easat-8175	315	19	causal	causal	NOUN
easat-8175	315	20	or	or	CCONJ
easat-8175	315	21	predictor	predictor	NOUN
easat-8175	315	22	variables	variable	NOUN
easat-8175	315	23	(	(	PUNCT
easat-8175	315	24	direct	direct	ADJ
easat-8175	315	25	and	and	CCONJ
easat-8175	315	26	indirect	indirect	ADJ
easat-8175	315	27	influences	influence	NOUN
easat-8175	315	28	)	)	PUNCT
easat-8175	315	29	on	on	ADP
easat-8175	315	30	dependent	dependent	ADJ
easat-8175	315	31	variables	variable	NOUN
easat-8175	315	32	.	.	PUNCT
easat-8175	316	1	this	this	PRON
easat-8175	316	2	aligns	align	VERB
easat-8175	316	3	with	with	ADP
easat-8175	316	4	the	the	DET
easat-8175	316	5	research	research	NOUN
easat-8175	316	6	of	of	ADP
easat-8175	316	7	wang	wang	PROPN
easat-8175	316	8	,	,	PUNCT
easat-8175	316	9	et	et	PROPN
easat-8175	316	10	al	al	PROPN
easat-8175	316	11	.	.	PUNCT
easat-8175	317	1	[	[	X
easat-8175	317	2	15	15	NUM
easat-8175	317	3	]	]	PUNCT
easat-8175	317	4	who	who	PRON
easat-8175	317	5	developed	develop	VERB
easat-8175	317	6	a	a	DET
easat-8175	317	7	structural	structural	ADJ
easat-8175	317	8	equation	equation	NOUN
easat-8175	317	9	model	model	NOUN
easat-8175	317	10	of	of	ADP
easat-8175	317	11	service	service	NOUN
easat-8175	317	12	quality	quality	NOUN
easat-8175	317	13	factors	factor	NOUN
easat-8175	317	14	in	in	ADP
easat-8175	317	15	marathon	marathon	ADJ
easat-8175	317	16	event	event	NOUN
easat-8175	317	17	organization	organization	NOUN
easat-8175	317	18	,	,	PUNCT
easat-8175	317	19	perceived	perceive	VERB
easat-8175	317	20	event	event	NOUN
easat-8175	317	21	value	value	NOUN
easat-8175	317	22	,	,	PUNCT
easat-8175	317	23	satisfaction	satisfaction	NOUN
easat-8175	317	24	with	with	ADP
easat-8175	317	25	marathon	marathon	NOUN
easat-8175	317	26	events	event	NOUN
easat-8175	317	27	,	,	PUNCT
easat-8175	317	28	and	and	CCONJ
easat-8175	317	29	loyalty	loyalty	NOUN
easat-8175	317	30	towards	towards	ADP
easat-8175	317	31	marathon	marathon	NOUN
easat-8175	317	32	events	event	NOUN
easat-8175	317	33	among	among	ADP
easat-8175	317	34	participants	participant	NOUN
easat-8175	317	35	of	of	ADP
easat-8175	317	36	the	the	DET
easat-8175	317	37	khon	khon	PROPN
easat-8175	317	38	kaen	kaen	PROPN
easat-8175	317	39	international	international	PROPN
easat-8175	317	40	marathon	marathon	NOUN
easat-8175	317	41	.	.	PUNCT
easat-8175	318	1	the	the	DET
easat-8175	318	2	study	study	NOUN
easat-8175	318	3	found	find	VERB
easat-8175	318	4	that	that	SCONJ
easat-8175	318	5	the	the	DET
easat-8175	318	6	structural	structural	ADJ
easat-8175	318	7	equation	equation	NOUN
easat-8175	318	8	model	model	NOUN
easat-8175	318	9	was	be	AUX
easat-8175	318	10	consistent	consistent	ADJ
easat-8175	318	11	with	with	ADP
easat-8175	318	12	the	the	DET
easat-8175	318	13	empirical	empirical	ADJ
easat-8175	318	14	data	datum	NOUN
easat-8175	318	15	(	(	PUNCT
easat-8175	318	16	chi	chi	ADJ
easat-8175	318	17	-	-	PUNCT
easat-8175	318	18	square	square	NOUN
easat-8175	318	19	=	=	SYM
easat-8175	318	20	18.066	18.066	NUM
easat-8175	318	21	,	,	PUNCT
easat-8175	318	22	df	df	PROPN
easat-8175	318	23	=	=	SYM
easat-8175	318	24	13	13	NUM
easat-8175	318	25	,	,	PUNCT
easat-8175	318	26	p	p	NOUN
easat-8175	318	27	-	-	PUNCT
easat-8175	318	28	value	value	NOUN
easat-8175	318	29	=	=	NOUN
easat-8175	318	30	0.155	0.155	NUM
easat-8175	318	31	,	,	PUNCT
easat-8175	318	32	chi	chi	ADJ
easat-8175	318	33	-	-	PUNCT
easat-8175	318	34	square	square	ADJ
easat-8175	318	35	/	/	SYM
easat-8175	318	36	df	df	NOUN
easat-8175	318	37	=	=	SYM
easat-8175	318	38	1.390	1.390	NUM
easat-8175	318	39	,	,	PUNCT
easat-8175	318	40	cfi	cfi	X
easat-8175	318	41	=	=	NOUN
easat-8175	318	42	0.998	0.998	NUM
easat-8175	318	43	,	,	PUNCT
easat-8175	318	44	gfi	gfi	PROPN
easat-8175	318	45	=	=	PROPN
easat-8175	318	46	0.994	0.994	NUM
easat-8175	318	47	,	,	PUNCT
easat-8175	318	48	agfi	agfi	NOUN
easat-8175	318	49	=	=	NOUN
easat-8175	318	50	0.974	0.974	NUM
easat-8175	318	51	,	,	PUNCT
easat-8175	318	52	rmsea	rmsea	NOUN
easat-8175	318	53	=	=	SYM
easat-8175	318	54	0.026	0.026	NUM
easat-8175	318	55	,	,	PUNCT
easat-8175	318	56	rmr	rmr	PROPN
easat-8175	318	57	=	=	PROPN
easat-8175	318	58	0.006	0.006	NUM
easat-8175	318	59	)	)	PUNCT
easat-8175	318	60	.	.	PUNCT
easat-8175	319	1	the	the	DET
easat-8175	319	2	analysis	analysis	NOUN
easat-8175	319	3	of	of	ADP
easat-8175	319	4	variable	variable	ADJ
easat-8175	319	5	influence	influence	NOUN
easat-8175	319	6	revealed	reveal	VERB
easat-8175	319	7	that	that	SCONJ
easat-8175	319	8	service	service	NOUN
easat-8175	319	9	quality	quality	NOUN
easat-8175	319	10	in	in	ADP
easat-8175	319	11	marathon	marathon	NOUN
easat-8175	319	12	event	event	NOUN
easat-8175	319	13	organization	organization	NOUN
easat-8175	319	14	was	be	AUX
easat-8175	319	15	the	the	DET
easat-8175	319	16	factor	factor	NOUN
easat-8175	319	17	that	that	PRON
easat-8175	319	18	influenced	influence	VERB
easat-8175	319	19	perceived	perceive	VERB
easat-8175	319	20	event	event	NOUN
easat-8175	319	21	value	value	NOUN
easat-8175	319	22	and	and	CCONJ
easat-8175	319	23	satisfaction	satisfaction	NOUN
easat-8175	319	24	with	with	ADP
easat-8175	319	25	marathon	marathon	NOUN
easat-8175	319	26	events	event	NOUN
easat-8175	319	27	.	.	PUNCT
easat-8175	320	1	at	at	ADP
easat-8175	320	2	the	the	DET
easat-8175	320	3	same	same	ADJ
easat-8175	320	4	time	time	NOUN
easat-8175	320	5	,	,	PUNCT
easat-8175	320	6	perceived	perceive	VERB
easat-8175	320	7	event	event	NOUN
easat-8175	320	8	value	value	NOUN
easat-8175	320	9	influenced	influence	VERB
easat-8175	320	10	satisfaction	satisfaction	NOUN
easat-8175	320	11	and	and	CCONJ
easat-8175	320	12	loyalty	loyalty	NOUN
easat-8175	320	13	towards	towards	ADP
easat-8175	320	14	marathon	marathon	ADJ
easat-8175	320	15	event	event	NOUN
easat-8175	320	16	organization	organization	NOUN
easat-8175	320	17	.	.	PUNCT
easat-8175	321	1	it	it	PRON
easat-8175	321	2	is	be	AUX
easat-8175	321	3	also	also	ADV
easat-8175	321	4	found	find	VERB
easat-8175	321	5	that	that	SCONJ
easat-8175	321	6	satisfaction	satisfaction	NOUN
easat-8175	321	7	with	with	ADP
easat-8175	321	8	marathon	marathon	NOUN
easat-8175	321	9	events	event	NOUN
easat-8175	321	10	influenced	influence	VERB
easat-8175	321	11	loyalty	loyalty	NOUN
easat-8175	321	12	towards	towards	ADP
easat-8175	321	13	marathon	marathon	NOUN
easat-8175	321	14	events	event	NOUN
easat-8175	321	15	.	.	PUNCT
easat-8175	322	1	however	however	ADV
easat-8175	322	2	,	,	PUNCT
easat-8175	322	3	service	service	NOUN
easat-8175	322	4	quality	quality	NOUN
easat-8175	322	5	in	in	ADP
easat-8175	322	6	marathon	marathon	NOUN
easat-8175	322	7	event	event	NOUN
easat-8175	322	8	organization	organization	NOUN
easat-8175	322	9	did	do	AUX
easat-8175	322	10	not	not	PART
easat-8175	322	11	directly	directly	ADV
easat-8175	322	12	influence	influence	VERB
easat-8175	322	13	loyalty	loyalty	NOUN
easat-8175	322	14	but	but	CCONJ
easat-8175	322	15	had	have	VERB
easat-8175	322	16	an	an	DET
easat-8175	322	17	indirect	indirect	ADJ
easat-8175	322	18	influence	influence	NOUN
easat-8175	322	19	through	through	ADP
easat-8175	322	20	satisfaction	satisfaction	NOUN
easat-8175	322	21	with	with	ADP
easat-8175	322	22	marathon	marathon	NOUN
easat-8175	322	23	event	event	NOUN
easat-8175	322	24	organization	organization	NOUN
easat-8175	322	25	.	.	PUNCT
easat-8175	323	1	this	this	PRON
easat-8175	323	2	is	be	AUX
easat-8175	323	3	also	also	ADV
easat-8175	323	4	in	in	ADP
easat-8175	323	5	line	line	NOUN
easat-8175	323	6	with	with	ADP
easat-8175	323	7	hair	hair	NOUN
easat-8175	323	8	,	,	PUNCT
easat-8175	323	9	et	et	PROPN
easat-8175	323	10	al	al	PROPN
easat-8175	323	11	.	.	PUNCT
easat-8175	324	1	[	[	X
easat-8175	324	2	23	23	NUM
easat-8175	324	3	]	]	PUNCT
easat-8175	324	4	who	who	PRON
easat-8175	324	5	stated	state	VERB
easat-8175	324	6	that	that	SCONJ
easat-8175	324	7	service	service	NOUN
easat-8175	324	8	innovation	innovation	NOUN
easat-8175	324	9	,	,	PUNCT
easat-8175	324	10	service	service	NOUN
easat-8175	324	11	quality	quality	NOUN
easat-8175	324	12	,	,	PUNCT
easat-8175	324	13	and	and	CCONJ
easat-8175	324	14	satisfaction	satisfaction	NOUN
easat-8175	324	15	significantly	significantly	ADV
easat-8175	324	16	influence	influence	VERB
easat-8175	324	17	event	event	NOUN
easat-8175	324	18	loyalty	loyalty	NOUN
easat-8175	324	19	at	at	ADP
easat-8175	324	20	the	the	DET
easat-8175	324	21	0.01	0.01	NUM
easat-8175	324	22	level	level	NOUN
easat-8175	324	23	.	.	PUNCT
easat-8175	325	1	1488	1488	NUM
easat-8175	325	2	edelweiss	edelweiss	PROPN
easat-8175	325	3	applied	apply	VERB
easat-8175	325	4	science	science	NOUN
easat-8175	325	5	and	and	CCONJ
easat-8175	325	6	technology	technology	NOUN
easat-8175	325	7	issn	issn	PROPN
easat-8175	325	8	:	:	PUNCT
easat-8175	325	9	2576	2576	NUM
easat-8175	325	10	-	-	SYM
easat-8175	325	11	8484	8484	NUM
easat-8175	325	12	vol	vol	NOUN
easat-8175	325	13	.	.	PROPN
easat-8175	326	1	9	9	NUM
easat-8175	326	2	,	,	PUNCT
easat-8175	326	3	no	no	INTJ
easat-8175	326	4	.	.	NOUN
easat-8175	326	5	6	6	NUM
easat-8175	326	6	:	:	SYM
easat-8175	326	7	1473	1473	NUM
easat-8175	326	8	-	-	SYM
easat-8175	326	9	1489	1489	NUM
easat-8175	326	10	,	,	PUNCT
easat-8175	326	11	2025	2025	NUM
easat-8175	326	12	doi	doi	NOUN
easat-8175	326	13	:	:	PUNCT
easat-8175	326	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	326	15	©	©	ADP
easat-8175	326	16	2025	2025	NUM
easat-8175	326	17	by	by	ADP
easat-8175	326	18	the	the	DET
easat-8175	326	19	authors	author	NOUN
easat-8175	326	20	;	;	PUNCT
easat-8175	326	21	licensee	licensee	PROPN
easat-8175	326	22	learning	learning	NOUN
easat-8175	326	23	gate	gate	NOUN
easat-8175	326	24	5	5	NUM
easat-8175	326	25	.	.	PUNCT
easat-8175	326	26	recommendations	recommendation	NOUN
easat-8175	326	27	5.1	5.1	NUM
easat-8175	326	28	.	.	PUNCT
easat-8175	327	1	recommendations	recommendation	NOUN
easat-8175	327	2	for	for	ADP
easat-8175	327	3	applying	apply	VERB
easat-8175	327	4	research	research	NOUN
easat-8175	327	5	findings	finding	NOUN
easat-8175	327	6	•	•	ADP
easat-8175	327	7	the	the	DET
easat-8175	327	8	development	development	NOUN
easat-8175	327	9	of	of	ADP
easat-8175	327	10	service	service	NOUN
easat-8175	327	11	innovation	innovation	NOUN
easat-8175	327	12	,	,	PUNCT
easat-8175	327	13	service	service	NOUN
easat-8175	327	14	quality	quality	NOUN
easat-8175	327	15	,	,	PUNCT
easat-8175	327	16	service	service	NOUN
easat-8175	327	17	satisfaction	satisfaction	NOUN
easat-8175	327	18	,	,	PUNCT
easat-8175	327	19	and	and	CCONJ
easat-8175	327	20	customer	customer	NOUN
easat-8175	327	21	loyalty	loyalty	NOUN
easat-8175	327	22	towards	towards	ADP
easat-8175	327	23	event	event	NOUN
easat-8175	327	24	management	management	NOUN
easat-8175	327	25	companies	company	NOUN
easat-8175	327	26	in	in	ADP
easat-8175	327	27	thailand	thailand	PROPN
easat-8175	327	28	are	be	AUX
easat-8175	327	29	crucial	crucial	ADJ
easat-8175	327	30	variables	variable	NOUN
easat-8175	327	31	with	with	ADP
easat-8175	327	32	direct	direct	ADJ
easat-8175	327	33	and	and	CCONJ
easat-8175	327	34	indirect	indirect	ADJ
easat-8175	327	35	influences	influence	NOUN
easat-8175	327	36	on	on	ADP
easat-8175	327	37	customer	customer	NOUN
easat-8175	327	38	loyalty	loyalty	NOUN
easat-8175	327	39	.	.	PUNCT
easat-8175	328	1	therefore	therefore	ADV
easat-8175	328	2	,	,	PUNCT
easat-8175	328	3	the	the	DET
easat-8175	328	4	components	component	NOUN
easat-8175	328	5	of	of	ADP
easat-8175	328	6	these	these	DET
easat-8175	328	7	three	three	NUM
easat-8175	328	8	variables	variable	NOUN
easat-8175	328	9	provide	provide	VERB
easat-8175	328	10	a	a	DET
easat-8175	328	11	rationale	rationale	NOUN
easat-8175	328	12	for	for	SCONJ
easat-8175	328	13	businesses	business	NOUN
easat-8175	328	14	to	to	PART
easat-8175	328	15	improve	improve	VERB
easat-8175	328	16	the	the	DET
easat-8175	328	17	quality	quality	NOUN
easat-8175	328	18	of	of	ADP
easat-8175	328	19	event	event	NOUN
easat-8175	328	20	management	management	NOUN
easat-8175	328	21	companies	company	NOUN
easat-8175	328	22	effectively	effectively	ADV
easat-8175	328	23	.	.	PUNCT
easat-8175	329	1	this	this	PRON
easat-8175	329	2	is	be	AUX
easat-8175	329	3	essential	essential	ADJ
easat-8175	329	4	for	for	ADP
easat-8175	329	5	building	build	VERB
easat-8175	329	6	customer	customer	NOUN
easat-8175	329	7	loyalty	loyalty	NOUN
easat-8175	329	8	and	and	CCONJ
easat-8175	329	9	developing	develop	VERB
easat-8175	329	10	future	future	ADJ
easat-8175	329	11	marketing	marketing	NOUN
easat-8175	329	12	strategies	strategy	NOUN
easat-8175	329	13	.	.	PUNCT
easat-8175	330	1	•	•	NOUN
easat-8175	330	2	the	the	DET
easat-8175	330	3	study	study	NOUN
easat-8175	330	4	also	also	ADV
easat-8175	330	5	revealed	reveal	VERB
easat-8175	330	6	that	that	SCONJ
easat-8175	330	7	service	service	NOUN
easat-8175	330	8	innovation	innovation	NOUN
easat-8175	330	9	indirectly	indirectly	ADV
easat-8175	330	10	influences	influence	VERB
easat-8175	330	11	customer	customer	NOUN
easat-8175	330	12	loyalty	loyalty	NOUN
easat-8175	330	13	through	through	ADP
easat-8175	330	14	service	service	NOUN
easat-8175	330	15	quality	quality	NOUN
easat-8175	330	16	,	,	PUNCT
easat-8175	330	17	which	which	PRON
easat-8175	330	18	comprises	comprise	VERB
easat-8175	330	19	five	five	NUM
easat-8175	330	20	components	component	NOUN
easat-8175	330	21	:	:	PUNCT
easat-8175	330	22	tangibility	tangibility	NOUN
easat-8175	330	23	,	,	PUNCT
easat-8175	330	24	reliability	reliability	NOUN
easat-8175	330	25	,	,	PUNCT
easat-8175	330	26	responsiveness	responsiveness	NOUN
easat-8175	330	27	,	,	PUNCT
easat-8175	330	28	assurance	assurance	NOUN
easat-8175	330	29	,	,	PUNCT
easat-8175	330	30	and	and	CCONJ
easat-8175	330	31	empathy	empathy	NOUN
easat-8175	330	32	toward	toward	ADP
easat-8175	330	33	demand	demand	NOUN
easat-8175	330	34	;	;	PUNCT
easat-8175	330	35	and	and	CCONJ
easat-8175	330	36	through	through	ADP
easat-8175	330	37	service	service	NOUN
easat-8175	330	38	satisfaction	satisfaction	NOUN
easat-8175	330	39	,	,	PUNCT
easat-8175	330	40	consisting	consist	VERB
easat-8175	330	41	of	of	ADP
easat-8175	330	42	five	five	NUM
easat-8175	330	43	components	component	NOUN
easat-8175	330	44	:	:	PUNCT
easat-8175	330	45	timely	timely	ADJ
easat-8175	330	46	service	service	NOUN
easat-8175	330	47	,	,	PUNCT
easat-8175	330	48	ample	ample	ADJ
easat-8175	330	49	service	service	NOUN
easat-8175	330	50	,	,	PUNCT
easat-8175	330	51	equitable	equitable	ADJ
easat-8175	330	52	service	service	NOUN
easat-8175	330	53	,	,	PUNCT
easat-8175	330	54	continuous	continuous	ADJ
easat-8175	330	55	service	service	NOUN
easat-8175	330	56	,	,	PUNCT
easat-8175	330	57	and	and	CCONJ
easat-8175	330	58	progressive	progressive	ADJ
easat-8175	330	59	service	service	NOUN
easat-8175	330	60	.	.	PUNCT
easat-8175	331	1	these	these	DET
easat-8175	331	2	components	component	NOUN
easat-8175	331	3	can	can	AUX
easat-8175	331	4	be	be	AUX
easat-8175	331	5	utilized	utilize	VERB
easat-8175	331	6	to	to	PART
easat-8175	331	7	develop	develop	VERB
easat-8175	331	8	effective	effective	ADJ
easat-8175	331	9	and	and	CCONJ
easat-8175	331	10	efficient	efficient	ADJ
easat-8175	331	11	marketing	marketing	NOUN
easat-8175	331	12	strategies	strategy	NOUN
easat-8175	331	13	by	by	ADP
easat-8175	331	14	establishing	establish	VERB
easat-8175	331	15	a	a	DET
easat-8175	331	16	managing	manage	VERB
easat-8175	331	17	guideline	guideline	NOUN
easat-8175	331	18	to	to	PART
easat-8175	331	19	enhance	enhance	VERB
easat-8175	331	20	customer	customer	NOUN
easat-8175	331	21	loyalty	loyalty	NOUN
easat-8175	331	22	toward	toward	ADP
easat-8175	331	23	event	event	NOUN
easat-8175	331	24	management	management	NOUN
easat-8175	331	25	companies	company	NOUN
easat-8175	331	26	in	in	ADP
easat-8175	331	27	thailand	thailand	PROPN
easat-8175	331	28	.	.	PUNCT
easat-8175	332	1	that	that	PRON
easat-8175	332	2	is	is	ADV
easat-8175	332	3	,	,	PUNCT
easat-8175	332	4	the	the	DET
easat-8175	332	5	customers	customer	NOUN
easat-8175	332	6	must	must	AUX
easat-8175	332	7	receive	receive	VERB
easat-8175	332	8	high	high	ADJ
easat-8175	332	9	-	-	PUNCT
easat-8175	332	10	quality	quality	NOUN
easat-8175	332	11	service	service	NOUN
easat-8175	332	12	and	and	CCONJ
easat-8175	332	13	event	event	NOUN
easat-8175	332	14	organization	organization	NOUN
easat-8175	332	15	that	that	PRON
easat-8175	332	16	meets	meet	VERB
easat-8175	332	17	their	their	PRON
easat-8175	332	18	needs	need	NOUN
easat-8175	332	19	,	,	PUNCT
easat-8175	332	20	creating	create	VERB
easat-8175	332	21	satisfaction	satisfaction	NOUN
easat-8175	332	22	and	and	CCONJ
easat-8175	332	23	loyalty	loyalty	NOUN
easat-8175	332	24	towards	towards	ADP
easat-8175	332	25	the	the	DET
easat-8175	332	26	event	event	NOUN
easat-8175	332	27	management	management	NOUN
easat-8175	332	28	company	company	NOUN
easat-8175	332	29	.	.	PUNCT
easat-8175	333	1	transparency	transparency	NOUN
easat-8175	333	2	:	:	PUNCT
easat-8175	333	3	the	the	DET
easat-8175	333	4	authors	author	NOUN
easat-8175	333	5	confirm	confirm	VERB
easat-8175	333	6	that	that	SCONJ
easat-8175	333	7	the	the	DET
easat-8175	333	8	manuscript	manuscript	NOUN
easat-8175	333	9	is	be	AUX
easat-8175	333	10	an	an	DET
easat-8175	333	11	honest	honest	ADJ
easat-8175	333	12	,	,	PUNCT
easat-8175	333	13	accurate	accurate	ADJ
easat-8175	333	14	,	,	PUNCT
easat-8175	333	15	and	and	CCONJ
easat-8175	333	16	transparent	transparent	ADJ
easat-8175	333	17	account	account	NOUN
easat-8175	333	18	of	of	ADP
easat-8175	333	19	the	the	DET
easat-8175	333	20	study	study	NOUN
easat-8175	333	21	;	;	PUNCT
easat-8175	333	22	that	that	SCONJ
easat-8175	333	23	no	no	DET
easat-8175	333	24	vital	vital	ADJ
easat-8175	333	25	features	feature	NOUN
easat-8175	333	26	of	of	ADP
easat-8175	333	27	the	the	DET
easat-8175	333	28	study	study	NOUN
easat-8175	333	29	have	have	AUX
easat-8175	333	30	been	be	AUX
easat-8175	333	31	omitted	omit	VERB
easat-8175	333	32	;	;	PUNCT
easat-8175	333	33	and	and	CCONJ
easat-8175	333	34	that	that	SCONJ
easat-8175	333	35	any	any	DET
easat-8175	333	36	discrepancies	discrepancy	NOUN
easat-8175	333	37	from	from	ADP
easat-8175	333	38	the	the	DET
easat-8175	333	39	study	study	NOUN
easat-8175	333	40	as	as	SCONJ
easat-8175	333	41	planned	plan	VERB
easat-8175	333	42	have	have	AUX
easat-8175	333	43	been	be	AUX
easat-8175	333	44	explained	explain	VERB
easat-8175	333	45	.	.	PUNCT
easat-8175	334	1	this	this	DET
easat-8175	334	2	study	study	NOUN
easat-8175	334	3	followed	follow	VERB
easat-8175	334	4	all	all	DET
easat-8175	334	5	ethical	ethical	ADJ
easat-8175	334	6	practices	practice	NOUN
easat-8175	334	7	during	during	ADP
easat-8175	334	8	writing	writing	NOUN
easat-8175	334	9	.	.	PUNCT
easat-8175	335	1	copyright	copyright	NOUN
easat-8175	335	2	:	:	PUNCT
easat-8175	335	3	©	©	PROPN
easat-8175	335	4	2025	2025	NUM
easat-8175	335	5	by	by	ADP
easat-8175	335	6	the	the	DET
easat-8175	335	7	authors	author	NOUN
easat-8175	335	8	.	.	PUNCT
easat-8175	336	1	this	this	DET
easat-8175	336	2	open	open	ADJ
easat-8175	336	3	-	-	PUNCT
easat-8175	336	4	access	access	NOUN
easat-8175	336	5	article	article	NOUN
easat-8175	336	6	is	be	AUX
easat-8175	336	7	distributed	distribute	VERB
easat-8175	336	8	under	under	ADP
easat-8175	336	9	the	the	DET
easat-8175	336	10	terms	term	NOUN
easat-8175	336	11	and	and	CCONJ
easat-8175	336	12	conditions	condition	NOUN
easat-8175	336	13	of	of	ADP
easat-8175	336	14	the	the	DET
easat-8175	336	15	creative	creative	ADJ
easat-8175	336	16	commons	common	NOUN
easat-8175	336	17	attribution	attribution	NOUN
easat-8175	336	18	(	(	PUNCT
easat-8175	336	19	cc	cc	NOUN
easat-8175	336	20	by	by	ADP
easat-8175	336	21	)	)	PUNCT
easat-8175	336	22	license	license	NOUN
easat-8175	336	23	(	(	PUNCT
easat-8175	336	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8175	336	25	)	)	PUNCT
easat-8175	336	26	.	.	PUNCT
easat-8175	337	1	references	reference	NOUN
easat-8175	337	2	[	[	X
easat-8175	337	3	1	1	NUM
easat-8175	337	4	]	]	PUNCT
easat-8175	337	5	thailand	thailand	PROPN
easat-8175	337	6	convention	convention	PROPN
easat-8175	337	7	and	and	CCONJ
easat-8175	337	8	exhibition	exhibition	NOUN
easat-8175	337	9	bureau	bureau	NOUN
easat-8175	337	10	,	,	PUNCT
easat-8175	337	11	"	"	PUNCT
easat-8175	337	12	mice	mouse	NOUN
easat-8175	337	13	business	business	NOUN
easat-8175	337	14	in	in	ADP
easat-8175	337	15	2018	2018	NUM
easat-8175	337	16	exceeded	exceed	VERB
easat-8175	337	17	target	target	NOUN
easat-8175	337	18	,	,	PUNCT
easat-8175	337	19	generating	generate	VERB
easat-8175	337	20	over	over	ADP
easat-8175	337	21	200	200	NUM
easat-8175	337	22	billion	billion	NUM
easat-8175	337	23	baht	baht	NOUN
easat-8175	337	24	in	in	ADP
easat-8175	337	25	revenue	revenue	NOUN
easat-8175	337	26	,	,	PUNCT
easat-8175	337	27	"	"	PUNCT
easat-8175	337	28	retrieved	retrieve	VERB
easat-8175	337	29	:	:	PUNCT
easat-8175	337	30	https://www.businesseventsthailand.com/th/press-media/news-press-release/detail	https://www.businesseventsthailand.com/th/press-media/news-press-release/detail	ADJ
easat-8175	337	31	,	,	PUNCT
easat-8175	337	32	2018	2018	NUM
easat-8175	337	33	.	.	PUNCT
easat-8175	338	1	[	[	X
easat-8175	338	2	2	2	NUM
easat-8175	338	3	]	]	X
easat-8175	338	4	d.	d.	PROPN
easat-8175	338	5	martin	martin	PROPN
easat-8175	338	6	,	,	PUNCT
easat-8175	338	7	a.	a.	PROPN
easat-8175	338	8	gustafsson	gustafsson	PROPN
easat-8175	338	9	,	,	PUNCT
easat-8175	338	10	and	and	CCONJ
easat-8175	338	11	s.	s.	PROPN
easat-8175	338	12	choi	choi	PROPN
easat-8175	338	13	,	,	PUNCT
easat-8175	338	14	"	"	PUNCT
easat-8175	338	15	service	service	NOUN
easat-8175	338	16	innovation	innovation	NOUN
easat-8175	338	17	,	,	PUNCT
easat-8175	338	18	renewal	renewal	NOUN
easat-8175	338	19	,	,	PUNCT
easat-8175	338	20	and	and	CCONJ
easat-8175	338	21	adoption	adoption	NOUN
easat-8175	338	22	/	/	SYM
easat-8175	338	23	rejection	rejection	NOUN
easat-8175	338	24	in	in	ADP
easat-8175	338	25	dynamic	dynamic	ADJ
easat-8175	338	26	global	global	ADJ
easat-8175	338	27	contexts	contexts	NOUN
easat-8175	338	28	,	,	PUNCT
easat-8175	338	29	"	"	PUNCT
easat-8175	338	30	journal	journal	NOUN
easat-8175	338	31	of	of	ADP
easat-8175	338	32	business	business	NOUN
easat-8175	338	33	research	research	NOUN
easat-8175	338	34	,	,	PUNCT
easat-8175	338	35	vol	vol	NOUN
easat-8175	338	36	.	.	PROPN
easat-8175	338	37	69	69	NUM
easat-8175	338	38	,	,	PUNCT
easat-8175	338	39	no	no	INTJ
easat-8175	338	40	.	.	NOUN
easat-8175	338	41	7	7	NUM
easat-8175	338	42	,	,	PUNCT
easat-8175	338	43	pp	pp	ADJ
easat-8175	338	44	.	.	PUNCT
easat-8175	338	45	2397	2397	NUM
easat-8175	338	46	-	-	SYM
easat-8175	338	47	2400	2400	NUM
easat-8175	338	48	,	,	PUNCT
easat-8175	338	49	2016	2016	NUM
easat-8175	338	50	.	.	PUNCT
easat-8175	339	1	https://doi.org/10.1016/j.jbusres.2016.01.008	https://doi.org/10.1016/j.jbusres.2016.01.008	NOUN
easat-8175	340	1	[	[	X
easat-8175	340	2	3	3	X
easat-8175	340	3	]	]	PUNCT
easat-8175	340	4	j.	j.	PROPN
easat-8175	340	5	k.	k.	PROPN
easat-8175	340	6	chen	chen	PROPN
easat-8175	340	7	,	,	PUNCT
easat-8175	340	8	a.	a.	PROPN
easat-8175	340	9	batchuluun	batchuluun	PROPN
easat-8175	340	10	,	,	PUNCT
easat-8175	340	11	and	and	CCONJ
easat-8175	340	12	j.	j.	PROPN
easat-8175	340	13	batnasan	batnasan	PROPN
easat-8175	340	14	,	,	PUNCT
easat-8175	340	15	"	"	PUNCT
easat-8175	340	16	services	service	NOUN
easat-8175	340	17	innovation	innovation	NOUN
easat-8175	340	18	impact	impact	NOUN
easat-8175	340	19	to	to	ADP
easat-8175	340	20	customer	customer	NOUN
easat-8175	340	21	satisfaction	satisfaction	NOUN
easat-8175	340	22	and	and	CCONJ
easat-8175	340	23	customer	customer	NOUN
easat-8175	340	24	value	value	NOUN
easat-8175	340	25	enhancement	enhancement	NOUN
easat-8175	340	26	in	in	ADP
easat-8175	340	27	airport	airport	NOUN
easat-8175	340	28	,	,	PUNCT
easat-8175	340	29	"	"	PUNCT
easat-8175	340	30	technology	technology	NOUN
easat-8175	340	31	in	in	ADP
easat-8175	340	32	society	society	NOUN
easat-8175	340	33	,	,	PUNCT
easat-8175	340	34	vol	vol	NOUN
easat-8175	340	35	.	.	PROPN
easat-8175	340	36	43	43	NUM
easat-8175	340	37	,	,	PUNCT
easat-8175	340	38	pp	pp	ADJ
easat-8175	340	39	.	.	PUNCT
easat-8175	341	1	219	219	NUM
easat-8175	341	2	-	-	SYM
easat-8175	341	3	230	230	NUM
easat-8175	341	4	,	,	PUNCT
easat-8175	341	5	2015	2015	NUM
easat-8175	341	6	.	.	PUNCT
easat-8175	342	1	[	[	X
easat-8175	342	2	4	4	X
easat-8175	342	3	]	]	PUNCT
easat-8175	342	4	t.	t.	PROPN
easat-8175	342	5	w.	w.	PROPN
easat-8175	342	6	andreassen	andreassen	PROPN
easat-8175	342	7	,	,	PUNCT
easat-8175	342	8	l.	l.	PROPN
easat-8175	342	9	lervik	lervik	PROPN
easat-8175	342	10	-	-	PUNCT
easat-8175	342	11	olsen	olsen	NOUN
easat-8175	342	12	,	,	PUNCT
easat-8175	342	13	and	and	CCONJ
easat-8175	342	14	g.	g.	PROPN
easat-8175	342	15	calabretta	calabretta	PROPN
easat-8175	342	16	,	,	PUNCT
easat-8175	342	17	"	"	PUNCT
easat-8175	342	18	trend	trend	NOUN
easat-8175	342	19	spotting	spotting	NOUN
easat-8175	342	20	and	and	CCONJ
easat-8175	342	21	service	service	NOUN
easat-8175	342	22	innovation	innovation	NOUN
easat-8175	342	23	,	,	PUNCT
easat-8175	342	24	"	"	PUNCT
easat-8175	342	25	journal	journal	NOUN
easat-8175	342	26	of	of	ADP
easat-8175	342	27	service	service	NOUN
easat-8175	342	28	theory	theory	NOUN
easat-8175	342	29	and	and	CCONJ
easat-8175	342	30	practice	practice	NOUN
easat-8175	342	31	,	,	PUNCT
easat-8175	342	32	vol	vol	NOUN
easat-8175	342	33	.	.	PROPN
easat-8175	342	34	25	25	NUM
easat-8175	342	35	,	,	PUNCT
easat-8175	342	36	no	no	INTJ
easat-8175	342	37	.	.	NOUN
easat-8175	342	38	1	1	NUM
easat-8175	342	39	,	,	PUNCT
easat-8175	342	40	pp	pp	ADJ
easat-8175	342	41	.	.	PUNCT
easat-8175	343	1	10	10	NUM
easat-8175	343	2	-	-	SYM
easat-8175	343	3	30	30	NUM
easat-8175	343	4	,	,	PUNCT
easat-8175	343	5	2015	2015	NUM
easat-8175	343	6	.	.	PUNCT
easat-8175	344	1	https://doi.org/10.1108/jstp-05-2014-0100	https://doi.org/10.1108/jstp-05-2014-0100	PUNCT
easat-8175	345	1	[	[	X
easat-8175	345	2	5	5	X
easat-8175	345	3	]	]	PUNCT
easat-8175	345	4	m.	m.	NOUN
easat-8175	345	5	gotsch	gotsch	PROPN
easat-8175	345	6	and	and	CCONJ
easat-8175	345	7	c.	c.	PROPN
easat-8175	345	8	hipp	hipp	PROPN
easat-8175	345	9	,	,	PUNCT
easat-8175	345	10	"	"	PUNCT
easat-8175	345	11	using	use	VERB
easat-8175	345	12	trademarks	trademark	NOUN
easat-8175	345	13	to	to	PART
easat-8175	345	14	measure	measure	VERB
easat-8175	345	15	innovation	innovation	NOUN
easat-8175	345	16	in	in	ADP
easat-8175	345	17	knowledge	knowledge	NOUN
easat-8175	345	18	-	-	PUNCT
easat-8175	345	19	intensive	intensive	ADJ
easat-8175	345	20	business	business	NOUN
easat-8175	345	21	services	service	NOUN
easat-8175	345	22	,	,	PUNCT
easat-8175	345	23	"	"	PUNCT
easat-8175	345	24	technology	technology	NOUN
easat-8175	345	25	innovation	innovation	NOUN
easat-8175	345	26	management	management	NOUN
easat-8175	345	27	review	review	NOUN
easat-8175	345	28	,	,	PUNCT
easat-8175	345	29	vol	vol	NOUN
easat-8175	345	30	.	.	PROPN
easat-8175	345	31	4	4	NUM
easat-8175	345	32	,	,	PUNCT
easat-8175	345	33	no	no	INTJ
easat-8175	345	34	.	.	NOUN
easat-8175	345	35	5	5	NUM
easat-8175	345	36	,	,	PUNCT
easat-8175	345	37	pp	pp	ADJ
easat-8175	345	38	.	.	PUNCT
easat-8175	346	1	17	17	NUM
easat-8175	346	2	-	-	SYM
easat-8175	346	3	30	30	NUM
easat-8175	346	4	,	,	PUNCT
easat-8175	346	5	2014	2014	NUM
easat-8175	346	6	.	.	PUNCT
easat-8175	347	1	https://doi.org/10.22215/timreview/790	https://doi.org/10.22215/timreview/790	VERB
easat-8175	347	2	[	[	X
easat-8175	347	3	6	6	NUM
easat-8175	347	4	]	]	PUNCT
easat-8175	347	5	j.	j.	PROPN
easat-8175	347	6	joseph	joseph	PROPN
easat-8175	347	7	,	,	PUNCT
easat-8175	347	8	b.	b.	PROPN
easat-8175	347	9	awosanya	awosanya	PROPN
easat-8175	347	10	,	,	PUNCT
easat-8175	347	11	p.	p.	NOUN
easat-8175	347	12	adeoye	adeoye	PROPN
easat-8175	347	13	,	,	PUNCT
easat-8175	347	14	and	and	CCONJ
easat-8175	347	15	m.	m.	NOUN
easat-8175	347	16	rokekunle	rokekunle	NOUN
easat-8175	347	17	,	,	PUNCT
easat-8175	347	18	"	"	PUNCT
easat-8175	347	19	influence	influence	NOUN
easat-8175	347	20	of	of	ADP
easat-8175	347	21	graded	grade	VERB
easat-8175	347	22	levels	level	NOUN
easat-8175	347	23	of	of	ADP
easat-8175	347	24	toasted	toast	VERB
easat-8175	347	25	bambara	bambara	PROPN
easat-8175	347	26	groundnut	groundnut	PROPN
easat-8175	347	27	meal	meal	NOUN
easat-8175	347	28	on	on	ADP
easat-8175	347	29	rabbit	rabbit	NOUN
easat-8175	347	30	carcass	carcass	PROPN
easat-8175	347	31	characteristics	characteristic	NOUN
easat-8175	347	32	,	,	PUNCT
easat-8175	347	33	"	"	PUNCT
easat-8175	347	34	nigerian	nigerian	ADJ
easat-8175	347	35	journal	journal	NOUN
easat-8175	347	36	of	of	ADP
easat-8175	347	37	animal	animal	NOUN
easat-8175	347	38	production	production	NOUN
easat-8175	347	39	,	,	PUNCT
easat-8175	347	40	vol	vol	NOUN
easat-8175	347	41	.	.	PROPN
easat-8175	347	42	27	27	NUM
easat-8175	347	43	,	,	PUNCT
easat-8175	347	44	no	no	INTJ
easat-8175	347	45	.	.	NOUN
easat-8175	347	46	1	1	NUM
easat-8175	347	47	,	,	PUNCT
easat-8175	347	48	pp	pp	ADJ
easat-8175	347	49	.	.	PUNCT
easat-8175	348	1	87	87	NUM
easat-8175	348	2	-	-	SYM
easat-8175	348	3	89	89	NUM
easat-8175	348	4	,	,	PUNCT
easat-8175	348	5	2000	2000	NUM
easat-8175	348	6	.	.	PUNCT
easat-8175	349	1	https://doi.org/10.51791/njap.v27i.1960	https://doi.org/10.51791/njap.v27i.1960	VERB
easat-8175	350	1	[	[	X
easat-8175	350	2	7	7	NUM
easat-8175	350	3	]	]	ADJ
easat-8175	350	4	c.-f	c.-f	NOUN
easat-8175	350	5	.	.	PUNCT
easat-8175	351	1	chen	chen	PROPN
easat-8175	351	2	and	and	CCONJ
easat-8175	351	3	f.-s	f.-s	PROPN
easat-8175	351	4	.	.	PUNCT
easat-8175	352	1	chen	chen	PROPN
easat-8175	352	2	,	,	PUNCT
easat-8175	352	3	"	"	PUNCT
easat-8175	352	4	experience	experience	NOUN
easat-8175	352	5	quality	quality	NOUN
easat-8175	352	6	,	,	PUNCT
easat-8175	352	7	perceived	perceive	VERB
easat-8175	352	8	value	value	NOUN
easat-8175	352	9	,	,	PUNCT
easat-8175	352	10	satisfaction	satisfaction	NOUN
easat-8175	352	11	and	and	CCONJ
easat-8175	352	12	behavioral	behavioral	ADJ
easat-8175	352	13	intentions	intention	NOUN
easat-8175	352	14	for	for	ADP
easat-8175	352	15	heritage	heritage	NOUN
easat-8175	352	16	tourists	tourist	NOUN
easat-8175	352	17	,	,	PUNCT
easat-8175	352	18	"	"	PUNCT
easat-8175	352	19	tourism	tourism	NOUN
easat-8175	352	20	management	management	NOUN
easat-8175	352	21	,	,	PUNCT
easat-8175	352	22	vol	vol	NOUN
easat-8175	352	23	.	.	PROPN
easat-8175	352	24	31	31	NUM
easat-8175	352	25	,	,	PUNCT
easat-8175	352	26	no	no	INTJ
easat-8175	352	27	.	.	NOUN
easat-8175	352	28	1	1	NUM
easat-8175	352	29	,	,	PUNCT
easat-8175	352	30	pp	pp	ADJ
easat-8175	352	31	.	.	PUNCT
easat-8175	353	1	29	29	NUM
easat-8175	353	2	-	-	SYM
easat-8175	353	3	35	35	NUM
easat-8175	353	4	,	,	PUNCT
easat-8175	353	5	2010	2010	NUM
easat-8175	353	6	.	.	PUNCT
easat-8175	354	1	https://doi.org/10.1016/j.tourman.2009.02.008	https://doi.org/10.1016/j.tourman.2009.02.008	NOUN
easat-8175	355	1	[	[	X
easat-8175	355	2	8	8	NUM
easat-8175	355	3	]	]	X
easat-8175	355	4	n.	n.	PROPN
easat-8175	355	5	jin	jin	PROPN
easat-8175	355	6	,	,	PUNCT
easat-8175	355	7	s.	s.	PROPN
easat-8175	355	8	lee	lee	PROPN
easat-8175	355	9	,	,	PUNCT
easat-8175	355	10	and	and	CCONJ
easat-8175	355	11	h.	h.	PROPN
easat-8175	355	12	lee	lee	PROPN
easat-8175	355	13	,	,	PUNCT
easat-8175	355	14	"	"	PUNCT
easat-8175	355	15	the	the	DET
easat-8175	355	16	effect	effect	NOUN
easat-8175	355	17	of	of	ADP
easat-8175	355	18	experience	experience	NOUN
easat-8175	355	19	quality	quality	NOUN
easat-8175	355	20	on	on	ADP
easat-8175	355	21	perceived	perceive	VERB
easat-8175	355	22	value	value	NOUN
easat-8175	355	23	,	,	PUNCT
easat-8175	355	24	satisfaction	satisfaction	NOUN
easat-8175	355	25	,	,	PUNCT
easat-8175	355	26	image	image	NOUN
easat-8175	355	27	and	and	CCONJ
easat-8175	355	28	behavioral	behavioral	ADJ
easat-8175	355	29	intention	intention	NOUN
easat-8175	355	30	of	of	ADP
easat-8175	355	31	water	water	NOUN
easat-8175	355	32	park	park	NOUN
easat-8175	355	33	patrons	patron	NOUN
easat-8175	355	34	:	:	PUNCT
easat-8175	355	35	new	new	ADJ
easat-8175	355	36	versus	versus	ADP
easat-8175	355	37	repeat	repeat	NOUN
easat-8175	355	38	visitors	visitor	NOUN
easat-8175	355	39	,	,	PUNCT
easat-8175	355	40	"	"	PUNCT
easat-8175	355	41	international	international	ADJ
easat-8175	355	42	journal	journal	NOUN
easat-8175	355	43	of	of	ADP
easat-8175	355	44	tourism	tourism	NOUN
easat-8175	355	45	research	research	NOUN
easat-8175	355	46	,	,	PUNCT
easat-8175	355	47	vol	vol	NOUN
easat-8175	355	48	.	.	PROPN
easat-8175	355	49	17	17	NUM
easat-8175	355	50	,	,	PUNCT
easat-8175	355	51	no	no	INTJ
easat-8175	355	52	.	.	NOUN
easat-8175	355	53	1	1	NUM
easat-8175	355	54	,	,	PUNCT
easat-8175	355	55	pp	pp	ADJ
easat-8175	355	56	.	.	PUNCT
easat-8175	356	1	82	82	NUM
easat-8175	356	2	-	-	SYM
easat-8175	356	3	95	95	NUM
easat-8175	356	4	,	,	PUNCT
easat-8175	356	5	2015	2015	NUM
easat-8175	356	6	.	.	PUNCT
easat-8175	357	1	https://doi.org/10.1002/jtr.1968	https://doi.org/10.1002/jtr.1968	PROPN
easat-8175	358	1	[	[	X
easat-8175	358	2	9	9	X
easat-8175	358	3	]	]	PUNCT
easat-8175	358	4	v.	v.	ADP
easat-8175	358	5	a.	a.	PROPN
easat-8175	358	6	zeithaml	zeithaml	PROPN
easat-8175	358	7	,	,	PUNCT
easat-8175	358	8	l.	l.	PROPN
easat-8175	358	9	l.	l.	PROPN
easat-8175	358	10	berry	berry	PROPN
easat-8175	358	11	,	,	PUNCT
easat-8175	358	12	and	and	CCONJ
easat-8175	358	13	a.	a.	NOUN
easat-8175	358	14	parasuraman	parasuraman	NOUN
easat-8175	358	15	,	,	PUNCT
easat-8175	358	16	"	"	PUNCT
easat-8175	358	17	the	the	DET
easat-8175	358	18	behavioral	behavioral	ADJ
easat-8175	358	19	consequences	consequence	NOUN
easat-8175	358	20	of	of	ADP
easat-8175	358	21	service	service	NOUN
easat-8175	358	22	quality	quality	NOUN
easat-8175	358	23	,	,	PUNCT
easat-8175	358	24	"	"	PUNCT
easat-8175	358	25	journal	journal	NOUN
easat-8175	358	26	of	of	ADP
easat-8175	358	27	marketing	marketing	NOUN
easat-8175	358	28	,	,	PUNCT
easat-8175	358	29	vol	vol	NOUN
easat-8175	358	30	.	.	PROPN
easat-8175	358	31	60	60	NUM
easat-8175	358	32	,	,	PUNCT
easat-8175	358	33	no	no	INTJ
easat-8175	358	34	.	.	NOUN
easat-8175	358	35	2	2	NUM
easat-8175	358	36	,	,	PUNCT
easat-8175	358	37	pp	pp	ADJ
easat-8175	358	38	.	.	PUNCT
easat-8175	359	1	31	31	NUM
easat-8175	359	2	-	-	SYM
easat-8175	359	3	46	46	NUM
easat-8175	359	4	,	,	PUNCT
easat-8175	359	5	1996	1996	NUM
easat-8175	359	6	.	.	PUNCT
easat-8175	360	1	https://doi.org/10.2307/1251929	https://doi.org/10.2307/1251929	NOUN
easat-8175	360	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8175	360	3	https://www.businesseventsthailand.com/th/press-media/news-press-release/detail	https://www.businesseventsthailand.com/th/press-media/news-press-release/detail	VERB
easat-8175	360	4	https://doi.org/10.1016/j.jbusres.2016.01.008	https://doi.org/10.1016/j.jbusres.2016.01.008	NOUN
easat-8175	360	5	https://doi.org/10.1108/jstp-05-2014-0100	https://doi.org/10.1108/jstp-05-2014-0100	AUX
easat-8175	360	6	https://doi.org/10.22215/timreview/790	https://doi.org/10.22215/timreview/790	VERB
easat-8175	360	7	https://doi.org/10.51791/njap.v27i.1960	https://doi.org/10.51791/njap.v27i.1960	AUX
easat-8175	360	8	https://doi.org/10.1016/j.tourman.2009.02.008	https://doi.org/10.1016/j.tourman.2009.02.008	VERB
easat-8175	360	9	https://doi.org/10.1002/jtr.1968	https://doi.org/10.1002/jtr.1968	PROPN
easat-8175	360	10	https://doi.org/10.2307/1251929	https://doi.org/10.2307/1251929	PROPN
easat-8175	360	11	1489	1489	NUM
easat-8175	360	12	edelweiss	edelweiss	PROPN
easat-8175	360	13	applied	apply	VERB
easat-8175	360	14	science	science	NOUN
easat-8175	360	15	and	and	CCONJ
easat-8175	360	16	technology	technology	NOUN
easat-8175	360	17	issn	issn	PROPN
easat-8175	360	18	:	:	PUNCT
easat-8175	360	19	2576	2576	NUM
easat-8175	360	20	-	-	SYM
easat-8175	360	21	8484	8484	NUM
easat-8175	360	22	vol	vol	NOUN
easat-8175	360	23	.	.	PROPN
easat-8175	361	1	9	9	NUM
easat-8175	361	2	,	,	PUNCT
easat-8175	361	3	no	no	INTJ
easat-8175	361	4	.	.	NOUN
easat-8175	361	5	6	6	NUM
easat-8175	361	6	:	:	SYM
easat-8175	361	7	1473	1473	NUM
easat-8175	361	8	-	-	SYM
easat-8175	361	9	1489	1489	NUM
easat-8175	361	10	,	,	PUNCT
easat-8175	361	11	2025	2025	NUM
easat-8175	361	12	doi	doi	NOUN
easat-8175	361	13	:	:	PUNCT
easat-8175	361	14	10.55214/25768484.v9i6.8175	10.55214/25768484.v9i6.8175	NUM
easat-8175	361	15	©	©	ADP
easat-8175	361	16	2025	2025	NUM
easat-8175	361	17	by	by	ADP
easat-8175	361	18	the	the	DET
easat-8175	361	19	authors	author	NOUN
easat-8175	361	20	;	;	PUNCT
easat-8175	361	21	licensee	licensee	PROPN
easat-8175	361	22	learning	learning	NOUN
easat-8175	361	23	gate	gate	NOUN
easat-8175	362	1	[	[	X
easat-8175	362	2	10	10	NUM
easat-8175	362	3	]	]	X
easat-8175	362	4	n.	n.	PROPN
easat-8175	362	5	d.	d.	PROPN
easat-8175	362	6	theodorakis	theodorakis	PROPN
easat-8175	362	7	,	,	PUNCT
easat-8175	362	8	k.	k.	PROPN
easat-8175	362	9	kaplanidou	kaplanidou	PROPN
easat-8175	362	10	,	,	PUNCT
easat-8175	362	11	and	and	CCONJ
easat-8175	362	12	i.	i.	PROPN
easat-8175	362	13	karabaxoglou	karabaxoglou	PROPN
easat-8175	362	14	,	,	PUNCT
easat-8175	362	15	"	"	PUNCT
easat-8175	362	16	effect	effect	NOUN
easat-8175	362	17	of	of	ADP
easat-8175	362	18	event	event	NOUN
easat-8175	362	19	service	service	NOUN
easat-8175	362	20	quality	quality	NOUN
easat-8175	362	21	and	and	CCONJ
easat-8175	362	22	satisfaction	satisfaction	NOUN
easat-8175	362	23	on	on	ADP
easat-8175	362	24	happiness	happiness	NOUN
easat-8175	362	25	among	among	ADP
easat-8175	362	26	runners	runner	NOUN
easat-8175	362	27	of	of	ADP
easat-8175	362	28	a	a	DET
easat-8175	362	29	recurring	recur	VERB
easat-8175	362	30	sport	sport	NOUN
easat-8175	362	31	event	event	NOUN
easat-8175	362	32	,	,	PUNCT
easat-8175	362	33	"	"	PUNCT
easat-8175	362	34	leisure	leisure	NOUN
easat-8175	362	35	sciences	sciences	PROPN
easat-8175	362	36	,	,	PUNCT
easat-8175	362	37	vol	vol	NOUN
easat-8175	362	38	.	.	PROPN
easat-8175	363	1	37	37	NUM
easat-8175	363	2	,	,	PUNCT
easat-8175	363	3	no	no	INTJ
easat-8175	363	4	.	.	NOUN
easat-8175	363	5	1	1	NUM
easat-8175	363	6	,	,	PUNCT
easat-8175	363	7	pp	pp	ADJ
easat-8175	363	8	.	.	PUNCT
easat-8175	364	1	87	87	NUM
easat-8175	364	2	-	-	SYM
easat-8175	364	3	107	107	NUM
easat-8175	364	4	,	,	PUNCT
easat-8175	364	5	2015	2015	NUM
easat-8175	364	6	.	.	PUNCT
easat-8175	364	7	https://doi.org/10.1080/01490400.2014.938846	https://doi.org/10.1080/01490400.2014.938846	PUNCT
easat-8175	365	1	[	[	X
easat-8175	365	2	11	11	NUM
easat-8175	365	3	]	]	PUNCT
easat-8175	365	4	m.	m.	NOUN
easat-8175	365	5	yoshida	yoshida	PROPN
easat-8175	365	6	and	and	CCONJ
easat-8175	365	7	j.	j.	PROPN
easat-8175	365	8	d.	d.	PROPN
easat-8175	365	9	james	james	PROPN
easat-8175	365	10	,	,	PUNCT
easat-8175	365	11	"	"	PUNCT
easat-8175	365	12	service	service	NOUN
easat-8175	365	13	quality	quality	NOUN
easat-8175	365	14	at	at	ADP
easat-8175	365	15	sporting	sporting	NOUN
easat-8175	365	16	events	event	NOUN
easat-8175	365	17	:	:	PUNCT
easat-8175	365	18	is	be	AUX
easat-8175	365	19	aesthetic	aesthetic	ADJ
easat-8175	365	20	quality	quality	NOUN
easat-8175	365	21	a	a	DET
easat-8175	365	22	missing	missing	ADJ
easat-8175	365	23	dimension	dimension	NOUN
easat-8175	365	24	?	?	PUNCT
easat-8175	365	25	,	,	PUNCT
easat-8175	365	26	"	"	PUNCT
easat-8175	365	27	sport	sport	NOUN
easat-8175	365	28	management	management	NOUN
easat-8175	365	29	review	review	NOUN
easat-8175	365	30	,	,	PUNCT
easat-8175	365	31	vol	vol	NOUN
easat-8175	365	32	.	.	PROPN
easat-8175	365	33	14	14	NUM
easat-8175	365	34	,	,	PUNCT
easat-8175	365	35	no	no	INTJ
easat-8175	365	36	.	.	NOUN
easat-8175	365	37	1	1	NUM
easat-8175	365	38	,	,	PUNCT
easat-8175	365	39	pp	pp	ADJ
easat-8175	365	40	.	.	PUNCT
easat-8175	366	1	13	13	NUM
easat-8175	366	2	-	-	SYM
easat-8175	366	3	24	24	NUM
easat-8175	366	4	,	,	PUNCT
easat-8175	366	5	2011	2011	NUM
easat-8175	366	6	.	.	PUNCT
easat-8175	367	1	http://dx.doi.org/10.1016/j.smr.2009.06.002	http://dx.doi.org/10.1016/j.smr.2009.06.002	VERB
easat-8175	368	1	[	[	X
easat-8175	368	2	12	12	NUM
easat-8175	368	3	]	]	X
easat-8175	368	4	g.	g.	PROPN
easat-8175	368	5	alexandridis	alexandridis	PROPN
easat-8175	368	6	,	,	PUNCT
easat-8175	368	7	n.	n.	PROPN
easat-8175	368	8	antypas	antypas	PROPN
easat-8175	368	9	,	,	PUNCT
easat-8175	368	10	and	and	CCONJ
easat-8175	368	11	n.	n.	PROPN
easat-8175	368	12	travlos	travlo	NOUN
easat-8175	368	13	,	,	PUNCT
easat-8175	368	14	"	"	PUNCT
easat-8175	368	15	value	value	NOUN
easat-8175	368	16	creation	creation	NOUN
easat-8175	368	17	from	from	ADP
easat-8175	368	18	m&as	m&as	NOUN
easat-8175	368	19	:	:	PUNCT
easat-8175	368	20	new	new	ADJ
easat-8175	368	21	evidence	evidence	NOUN
easat-8175	368	22	,	,	PUNCT
easat-8175	368	23	"	"	PUNCT
easat-8175	368	24	journal	journal	NOUN
easat-8175	368	25	of	of	ADP
easat-8175	368	26	corporate	corporate	ADJ
easat-8175	368	27	finance	finance	NOUN
easat-8175	368	28	,	,	PUNCT
easat-8175	368	29	vol	vol	NOUN
easat-8175	368	30	.	.	PROPN
easat-8175	369	1	45	45	NUM
easat-8175	369	2	,	,	PUNCT
easat-8175	369	3	pp	pp	ADJ
easat-8175	369	4	.	.	PUNCT
easat-8175	370	1	632	632	NUM
easat-8175	370	2	-	-	SYM
easat-8175	370	3	650	650	NUM
easat-8175	370	4	,	,	PUNCT
easat-8175	370	5	2017	2017	NUM
easat-8175	370	6	.	.	PUNCT
easat-8175	371	1	https://doi.org/10.1016/j.jcorpfin.2017.05.010	https://doi.org/10.1016/j.jcorpfin.2017.05.010	PROPN
easat-8175	371	2	[	[	X
easat-8175	371	3	13	13	NUM
easat-8175	371	4	]	]	PUNCT
easat-8175	371	5	t.	t.	NOUN
easat-8175	371	6	albayrak	albayrak	PROPN
easat-8175	371	7	and	and	CCONJ
easat-8175	371	8	m.	m.	NOUN
easat-8175	371	9	caber	caber	PROPN
easat-8175	371	10	,	,	PUNCT
easat-8175	371	11	"	"	PUNCT
easat-8175	371	12	prioritisation	prioritisation	NOUN
easat-8175	371	13	of	of	ADP
easat-8175	371	14	the	the	DET
easat-8175	371	15	hotel	hotel	NOUN
easat-8175	371	16	attributes	attribute	VERB
easat-8175	371	17	according	accord	VERB
easat-8175	371	18	to	to	ADP
easat-8175	371	19	their	their	PRON
easat-8175	371	20	influence	influence	NOUN
easat-8175	371	21	on	on	ADP
easat-8175	371	22	satisfaction	satisfaction	NOUN
easat-8175	371	23	:	:	PUNCT
easat-8175	371	24	a	a	DET
easat-8175	371	25	comparison	comparison	NOUN
easat-8175	371	26	of	of	ADP
easat-8175	371	27	two	two	NUM
easat-8175	371	28	techniques	technique	NOUN
easat-8175	371	29	,	,	PUNCT
easat-8175	371	30	"	"	PUNCT
easat-8175	371	31	tourism	tourism	NOUN
easat-8175	371	32	management	management	NOUN
easat-8175	371	33	,	,	PUNCT
easat-8175	371	34	vol	vol	NOUN
easat-8175	371	35	.	.	PROPN
easat-8175	371	36	46	46	NUM
easat-8175	371	37	,	,	PUNCT
easat-8175	371	38	pp	pp	ADJ
easat-8175	371	39	.	.	PUNCT
easat-8175	372	1	43	43	NUM
easat-8175	372	2	-	-	SYM
easat-8175	372	3	50	50	NUM
easat-8175	372	4	,	,	PUNCT
easat-8175	372	5	2015	2015	NUM
easat-8175	372	6	.	.	PUNCT
easat-8175	373	1	https://doi.org/10.1016/j.tourman.2014.06.009	https://doi.org/10.1016/j.tourman.2014.06.009	NOUN
easat-8175	373	2	[	[	X
easat-8175	373	3	14	14	NUM
easat-8175	373	4	]	]	PUNCT
easat-8175	373	5	i.	i.	PROPN
easat-8175	373	6	gremyr	gremyr	PROPN
easat-8175	373	7	,	,	PUNCT
easat-8175	373	8	l.	l.	PROPN
easat-8175	373	9	witell	witell	PROPN
easat-8175	373	10	,	,	PUNCT
easat-8175	373	11	n.	n.	PROPN
easat-8175	373	12	löfberg	löfberg	PROPN
easat-8175	373	13	,	,	PUNCT
easat-8175	373	14	b.	b.	PROPN
easat-8175	373	15	edvardsson	edvardsson	PROPN
easat-8175	373	16	,	,	PUNCT
easat-8175	373	17	and	and	CCONJ
easat-8175	373	18	a.	a.	NOUN
easat-8175	373	19	fundin	fundin	ADV
easat-8175	373	20	,	,	PUNCT
easat-8175	373	21	"	"	PUNCT
easat-8175	373	22	understanding	understand	VERB
easat-8175	373	23	new	new	ADJ
easat-8175	373	24	service	service	NOUN
easat-8175	373	25	development	development	NOUN
easat-8175	373	26	and	and	CCONJ
easat-8175	373	27	service	service	NOUN
easat-8175	373	28	innovation	innovation	NOUN
easat-8175	373	29	through	through	ADP
easat-8175	373	30	innovation	innovation	NOUN
easat-8175	373	31	modes	mode	NOUN
easat-8175	373	32	,	,	PUNCT
easat-8175	373	33	"	"	PUNCT
easat-8175	373	34	journal	journal	NOUN
easat-8175	373	35	of	of	ADP
easat-8175	373	36	business	business	PROPN
easat-8175	373	37	&	&	CCONJ
easat-8175	373	38	industrial	industrial	ADJ
easat-8175	373	39	marketing	marketing	NOUN
easat-8175	373	40	,	,	PUNCT
easat-8175	373	41	vol	vol	NOUN
easat-8175	373	42	.	.	PROPN
easat-8175	373	43	29	29	NUM
easat-8175	373	44	,	,	PUNCT
easat-8175	373	45	no	no	INTJ
easat-8175	373	46	.	.	NOUN
easat-8175	373	47	2	2	NUM
easat-8175	373	48	,	,	PUNCT
easat-8175	373	49	pp	pp	ADJ
easat-8175	373	50	.	.	PUNCT
easat-8175	374	1	123	123	NUM
easat-8175	374	2	-	-	SYM
easat-8175	374	3	131	131	NUM
easat-8175	374	4	,	,	PUNCT
easat-8175	374	5	2014	2014	NUM
easat-8175	374	6	.	.	PUNCT
easat-8175	375	1	https://doi.org/10.1108/jbim-04-2012-0074	https://doi.org/10.1108/jbim-04-2012-0074	NOUN
easat-8175	375	2	[	[	X
easat-8175	375	3	15	15	NUM
easat-8175	375	4	]	]	X
easat-8175	375	5	q.	q.	PROPN
easat-8175	375	6	wang	wang	PROPN
easat-8175	375	7	,	,	PUNCT
easat-8175	375	8	c.	c.	PROPN
easat-8175	375	9	voss	voss	PROPN
easat-8175	375	10	,	,	PUNCT
easat-8175	375	11	x.	x.	PROPN
easat-8175	375	12	zhao	zhao	PROPN
easat-8175	375	13	,	,	PUNCT
easat-8175	375	14	and	and	CCONJ
easat-8175	375	15	z.	z.	PROPN
easat-8175	375	16	wang	wang	PROPN
easat-8175	375	17	,	,	PUNCT
easat-8175	375	18	"	"	PUNCT
easat-8175	375	19	modes	mode	NOUN
easat-8175	375	20	of	of	ADP
easat-8175	375	21	service	service	NOUN
easat-8175	375	22	innovation	innovation	NOUN
easat-8175	375	23	:	:	PUNCT
easat-8175	375	24	a	a	DET
easat-8175	375	25	typology	typology	NOUN
easat-8175	375	26	,	,	PUNCT
easat-8175	375	27	"	"	PUNCT
easat-8175	375	28	industrial	industrial	ADJ
easat-8175	375	29	management	management	NOUN
easat-8175	375	30	&	&	CCONJ
easat-8175	375	31	data	datum	NOUN
easat-8175	375	32	systems	system	NOUN
easat-8175	375	33	,	,	PUNCT
easat-8175	375	34	vol	vol	NOUN
easat-8175	375	35	.	.	PROPN
easat-8175	375	36	115	115	NUM
easat-8175	375	37	,	,	PUNCT
easat-8175	375	38	no	no	INTJ
easat-8175	375	39	.	.	NOUN
easat-8175	375	40	7	7	NUM
easat-8175	375	41	,	,	PUNCT
easat-8175	375	42	pp	pp	ADJ
easat-8175	375	43	.	.	PUNCT
easat-8175	376	1	1358	1358	NUM
easat-8175	376	2	-	-	SYM
easat-8175	376	3	1382	1382	NUM
easat-8175	376	4	,	,	PUNCT
easat-8175	376	5	2015	2015	NUM
easat-8175	376	6	.	.	PUNCT
easat-8175	377	1	https://doi.org/10.1108/imds-03-2015-0067	https://doi.org/10.1108/imds-03-2015-0067	NOUN
easat-8175	378	1	[	[	X
easat-8175	378	2	16	16	NUM
easat-8175	378	3	]	]	X
easat-8175	378	4	e.	e.	PROPN
easat-8175	378	5	giannopoulou	giannopoulou	PROPN
easat-8175	378	6	,	,	PUNCT
easat-8175	378	7	l.	l.	PROPN
easat-8175	378	8	gryszkiewicz	gryszkiewicz	PROPN
easat-8175	378	9	,	,	PUNCT
easat-8175	378	10	and	and	CCONJ
easat-8175	378	11	p.-j	p.-j	NOUN
easat-8175	378	12	.	.	PUNCT
easat-8175	379	1	barlatier	barlatier	ADV
easat-8175	379	2	,	,	PUNCT
easat-8175	379	3	"	"	PUNCT
easat-8175	379	4	creativity	creativity	NOUN
easat-8175	379	5	for	for	ADP
easat-8175	379	6	service	service	NOUN
easat-8175	379	7	innovation	innovation	NOUN
easat-8175	379	8	:	:	PUNCT
easat-8175	379	9	a	a	DET
easat-8175	379	10	practice	practice	NOUN
easat-8175	379	11	-	-	PUNCT
easat-8175	379	12	based	base	VERB
easat-8175	379	13	perspective	perspective	NOUN
easat-8175	379	14	,	,	PUNCT
easat-8175	379	15	"	"	PUNCT
easat-8175	379	16	managing	manage	VERB
easat-8175	379	17	service	service	NOUN
easat-8175	379	18	quality	quality	NOUN
easat-8175	379	19	:	:	PUNCT
easat-8175	379	20	an	an	DET
easat-8175	379	21	international	international	ADJ
easat-8175	379	22	journal	journal	NOUN
easat-8175	379	23	,	,	PUNCT
easat-8175	379	24	vol	vol	NOUN
easat-8175	379	25	.	.	PROPN
easat-8175	379	26	24	24	NUM
easat-8175	379	27	,	,	PUNCT
easat-8175	379	28	no	no	INTJ
easat-8175	379	29	.	.	NOUN
easat-8175	379	30	1	1	NUM
easat-8175	379	31	,	,	PUNCT
easat-8175	379	32	pp	pp	ADJ
easat-8175	379	33	.	.	PUNCT
easat-8175	380	1	23	23	NUM
easat-8175	380	2	-	-	SYM
easat-8175	380	3	44	44	NUM
easat-8175	380	4	,	,	PUNCT
easat-8175	380	5	2014	2014	NUM
easat-8175	380	6	.	.	PUNCT
easat-8175	381	1	https://doi.org/10.1108/msq-03-2013-0044	https://doi.org/10.1108/msq-03-2013-0044	X
easat-8175	382	1	[	[	X
easat-8175	382	2	17	17	NUM
easat-8175	382	3	]	]	PUNCT
easat-8175	382	4	k.	k.	PROPN
easat-8175	382	5	ryu	ryu	PROPN
easat-8175	382	6	,	,	PUNCT
easat-8175	382	7	h.	h.	PROPN
easat-8175	382	8	lee	lee	PROPN
easat-8175	382	9	,	,	PUNCT
easat-8175	382	10	and	and	CCONJ
easat-8175	382	11	w.	w.	PROPN
easat-8175	382	12	g.	g.	PROPN
easat-8175	382	13	kim	kim	PROPN
easat-8175	382	14	,	,	PUNCT
easat-8175	382	15	"	"	PUNCT
easat-8175	382	16	the	the	DET
easat-8175	382	17	influence	influence	NOUN
easat-8175	382	18	of	of	ADP
easat-8175	382	19	the	the	DET
easat-8175	382	20	quality	quality	NOUN
easat-8175	382	21	of	of	ADP
easat-8175	382	22	the	the	DET
easat-8175	382	23	physical	physical	ADJ
easat-8175	382	24	environment	environment	NOUN
easat-8175	382	25	,	,	PUNCT
easat-8175	382	26	food	food	NOUN
easat-8175	382	27	,	,	PUNCT
easat-8175	382	28	and	and	CCONJ
easat-8175	382	29	service	service	NOUN
easat-8175	382	30	on	on	ADP
easat-8175	382	31	restaurant	restaurant	NOUN
easat-8175	382	32	image	image	NOUN
easat-8175	382	33	,	,	PUNCT
easat-8175	382	34	customer	customer	NOUN
easat-8175	382	35	perceived	perceive	VERB
easat-8175	382	36	value	value	NOUN
easat-8175	382	37	,	,	PUNCT
easat-8175	382	38	customer	customer	NOUN
easat-8175	382	39	satisfaction	satisfaction	NOUN
easat-8175	382	40	,	,	PUNCT
easat-8175	382	41	and	and	CCONJ
easat-8175	382	42	behavioral	behavioral	ADJ
easat-8175	382	43	intentions	intention	NOUN
easat-8175	382	44	,	,	PUNCT
easat-8175	382	45	"	"	PUNCT
easat-8175	382	46	international	international	ADJ
easat-8175	382	47	journal	journal	NOUN
easat-8175	382	48	of	of	ADP
easat-8175	382	49	contemporary	contemporary	PROPN
easat-8175	382	50	hospitality	hospitality	PROPN
easat-8175	382	51	management	management	NOUN
easat-8175	382	52	,	,	PUNCT
easat-8175	382	53	vol	vol	NOUN
easat-8175	382	54	.	.	PROPN
easat-8175	382	55	24	24	NUM
easat-8175	382	56	,	,	PUNCT
easat-8175	382	57	pp	pp	ADJ
easat-8175	382	58	.	.	PUNCT
easat-8175	383	1	200–223	200–223	NUM
easat-8175	383	2	,	,	PUNCT
easat-8175	383	3	2012	2012	NUM
easat-8175	383	4	.	.	PUNCT
easat-8175	384	1	https://doi.org/10.1108/09596111211206141	https://doi.org/10.1108/09596111211206141	NOUN
easat-8175	385	1	[	[	X
easat-8175	385	2	18	18	NUM
easat-8175	385	3	]	]	X
easat-8175	385	4	s.	s.	PROPN
easat-8175	385	5	m.	m.	PROPN
easat-8175	385	6	fazal	fazal	PROPN
easat-8175	385	7	-	-	PUNCT
easat-8175	385	8	e	e	PROPN
easat-8175	385	9	-	-	PROPN
easat-8175	385	10	hasan	hasan	PROPN
easat-8175	385	11	,	,	PUNCT
easat-8175	385	12	h.	h.	PROPN
easat-8175	385	13	ahmadi	ahmadi	PROPN
easat-8175	385	14	,	,	PUNCT
easat-8175	385	15	g.	g.	PROPN
easat-8175	385	16	mortimer	mortimer	PROPN
easat-8175	385	17	,	,	PUNCT
easat-8175	385	18	m.	m.	NOUN
easat-8175	385	19	grimmer	grimmer	NOUN
easat-8175	385	20	,	,	PUNCT
easat-8175	385	21	and	and	CCONJ
easat-8175	385	22	l.	l.	PROPN
easat-8175	385	23	kelly	kelly	PROPN
easat-8175	385	24	,	,	PUNCT
easat-8175	385	25	"	"	PUNCT
easat-8175	385	26	examining	examine	VERB
easat-8175	385	27	the	the	DET
easat-8175	385	28	role	role	NOUN
easat-8175	385	29	of	of	ADP
easat-8175	385	30	consumer	consumer	NOUN
easat-8175	385	31	hope	hope	NOUN
easat-8175	385	32	in	in	ADP
easat-8175	385	33	explaining	explain	VERB
easat-8175	385	34	the	the	DET
easat-8175	385	35	impact	impact	NOUN
easat-8175	385	36	of	of	ADP
easat-8175	385	37	perceived	perceive	VERB
easat-8175	385	38	brand	brand	NOUN
easat-8175	385	39	value	value	NOUN
easat-8175	385	40	on	on	ADP
easat-8175	385	41	customer	customer	NOUN
easat-8175	385	42	–	–	PUNCT
easat-8175	385	43	brand	brand	NOUN
easat-8175	385	44	relationship	relationship	NOUN
easat-8175	385	45	outcomes	outcome	NOUN
easat-8175	385	46	in	in	ADP
easat-8175	385	47	an	an	DET
easat-8175	385	48	online	online	ADJ
easat-8175	385	49	retailing	retailing	NOUN
easat-8175	385	50	environment	environment	NOUN
easat-8175	385	51	,	,	PUNCT
easat-8175	385	52	"	"	PUNCT
easat-8175	385	53	journal	journal	NOUN
easat-8175	385	54	of	of	ADP
easat-8175	385	55	retailing	retailing	NOUN
easat-8175	385	56	and	and	CCONJ
easat-8175	385	57	consumer	consumer	NOUN
easat-8175	385	58	services	service	NOUN
easat-8175	385	59	,	,	PUNCT
easat-8175	385	60	vol	vol	NOUN
easat-8175	385	61	.	.	PROPN
easat-8175	385	62	41	41	NUM
easat-8175	385	63	,	,	PUNCT
easat-8175	385	64	pp	pp	ADJ
easat-8175	385	65	.	.	PUNCT
easat-8175	386	1	101	101	NUM
easat-8175	386	2	-	-	SYM
easat-8175	386	3	111	111	NUM
easat-8175	386	4	,	,	PUNCT
easat-8175	386	5	2018	2018	NUM
easat-8175	386	6	.	.	PUNCT
easat-8175	387	1	https://doi.org/10.1016/j.jretconser.2017.12.004	https://doi.org/10.1016/j.jretconser.2017.12.004	PROPN
easat-8175	387	2	[	[	X
easat-8175	387	3	19	19	NUM
easat-8175	387	4	]	]	PUNCT
easat-8175	387	5	a.	a.	NOUN
easat-8175	387	6	sukhu	sukhu	PROPN
easat-8175	387	7	,	,	PUNCT
easat-8175	387	8	a.	a.	NOUN
easat-8175	387	9	bilgihan	bilgihan	PROPN
easat-8175	387	10	,	,	PUNCT
easat-8175	387	11	and	and	CCONJ
easat-8175	387	12	s.	s.	PROPN
easat-8175	387	13	seo	seo	PROPN
easat-8175	387	14	,	,	PUNCT
easat-8175	387	15	"	"	PUNCT
easat-8175	387	16	willingness	willingness	NOUN
easat-8175	387	17	to	to	PART
easat-8175	387	18	pay	pay	VERB
easat-8175	387	19	in	in	ADP
easat-8175	387	20	negative	negative	ADJ
easat-8175	387	21	restaurant	restaurant	NOUN
easat-8175	387	22	service	service	NOUN
easat-8175	387	23	encounters	encounter	NOUN
easat-8175	387	24	,	,	PUNCT
easat-8175	387	25	"	"	PUNCT
easat-8175	387	26	international	international	ADJ
easat-8175	387	27	journal	journal	NOUN
easat-8175	387	28	of	of	ADP
easat-8175	387	29	hospitality	hospitality	PROPN
easat-8175	387	30	management	management	NOUN
easat-8175	387	31	,	,	PUNCT
easat-8175	387	32	vol	vol	NOUN
easat-8175	387	33	.	.	PROPN
easat-8175	387	34	65	65	NUM
easat-8175	387	35	,	,	PUNCT
easat-8175	387	36	pp	pp	ADJ
easat-8175	387	37	.	.	PUNCT
easat-8175	388	1	11	11	NUM
easat-8175	388	2	-	-	SYM
easat-8175	388	3	19	19	NUM
easat-8175	388	4	,	,	PUNCT
easat-8175	388	5	2017	2017	NUM
easat-8175	388	6	.	.	PUNCT
easat-8175	389	1	https://doi.org/10.1016/j.ijhm.2017.05.006	https://doi.org/10.1016/j.ijhm.2017.05.006	NOUN
easat-8175	389	2	[	[	PUNCT
easat-8175	389	3	20	20	NUM
easat-8175	389	4	]	]	X
easat-8175	389	5	n.	n.	PROPN
easat-8175	389	6	m.	m.	PROPN
easat-8175	389	7	akhuan	akhuan	PROPN
easat-8175	389	8	,	,	PUNCT
easat-8175	389	9	z.	z.	PROPN
easat-8175	389	10	s.	s.	PROPN
easat-8175	389	11	z.	z.	PROPN
easat-8175	389	12	halim	halim	PROPN
easat-8175	389	13	,	,	PUNCT
easat-8175	389	14	m.	m.	NOUN
easat-8175	389	15	a.	a.	PROPN
easat-8175	389	16	ahmad	ahmad	PROPN
easat-8175	389	17	,	,	PUNCT
easat-8175	389	18	and	and	CCONJ
easat-8175	389	19	a.	a.	PROPN
easat-8175	389	20	h.	h.	PROPN
easat-8175	389	21	a.	a.	PROPN
easat-8175	389	22	zani	zani	PROPN
easat-8175	389	23	,	,	PUNCT
easat-8175	389	24	"	"	PUNCT
easat-8175	389	25	factors	factor	NOUN
easat-8175	389	26	influencing	influence	VERB
easat-8175	389	27	tourists	tourist	NOUN
easat-8175	389	28	’	'	PUNCT
easat-8175	389	29	satisfaction	satisfaction	NOUN
easat-8175	389	30	on	on	ADP
easat-8175	389	31	electric	electric	ADJ
easat-8175	389	32	train	train	NOUN
easat-8175	389	33	service	service	NOUN
easat-8175	389	34	(	(	PUNCT
easat-8175	389	35	ets	et	NOUN
easat-8175	389	36	)	)	PUNCT
easat-8175	389	37	,	,	PUNCT
easat-8175	389	38	"	"	PUNCT
easat-8175	389	39	information	information	NOUN
easat-8175	389	40	management	management	NOUN
easat-8175	389	41	and	and	CCONJ
easat-8175	389	42	business	business	NOUN
easat-8175	389	43	review	review	PROPN
easat-8175	389	44	,	,	PUNCT
easat-8175	389	45	vol	vol	NOUN
easat-8175	389	46	.	.	PROPN
easat-8175	389	47	16	16	NUM
easat-8175	389	48	,	,	PUNCT
easat-8175	389	49	no	no	INTJ
easat-8175	389	50	.	.	NOUN
easat-8175	389	51	2	2	NUM
easat-8175	389	52	,	,	PUNCT
easat-8175	389	53	pp	pp	ADJ
easat-8175	389	54	.	.	PUNCT
easat-8175	390	1	251	251	NUM
easat-8175	390	2	-	-	SYM
easat-8175	390	3	259	259	NUM
easat-8175	390	4	,	,	PUNCT
easat-8175	390	5	2024	2024	NUM
easat-8175	390	6	.	.	PUNCT
easat-8175	391	1	https://doi.org/10.22610/imbr.v16i2(i)s.3634	https://doi.org/10.22610/imbr.v16i2(i)s.3634	PRON
easat-8175	392	1	[	[	X
easat-8175	392	2	21	21	NUM
easat-8175	392	3	]	]	PUNCT
easat-8175	392	4	a.	a.	NOUN
easat-8175	392	5	nataya	nataya	PROPN
easat-8175	392	6	and	and	CCONJ
easat-8175	392	7	j.	j.	PROPN
easat-8175	392	8	sutanto	sutanto	PROPN
easat-8175	392	9	,	,	PUNCT
easat-8175	392	10	"	"	PUNCT
easat-8175	392	11	the	the	DET
easat-8175	392	12	effect	effect	NOUN
easat-8175	392	13	of	of	ADP
easat-8175	392	14	product	product	NOUN
easat-8175	392	15	innovation	innovation	NOUN
easat-8175	392	16	and	and	CCONJ
easat-8175	392	17	service	service	NOUN
easat-8175	392	18	innovation	innovation	NOUN
easat-8175	392	19	towards	towards	ADP
easat-8175	392	20	marketing	marketing	NOUN
easat-8175	392	21	performance	performance	NOUN
easat-8175	392	22	(	(	PUNCT
easat-8175	392	23	case	case	NOUN
easat-8175	392	24	study	study	NOUN
easat-8175	392	25	on	on	ADP
easat-8175	392	26	plastic	plastic	ADJ
easat-8175	392	27	producer	producer	NOUN
easat-8175	392	28	in	in	ADP
easat-8175	392	29	surabaya	surabaya	PROPN
easat-8175	392	30	)	)	PUNCT
easat-8175	392	31	,	,	PUNCT
easat-8175	392	32	"	"	PUNCT
easat-8175	392	33	international	international	ADJ
easat-8175	392	34	journal	journal	NOUN
easat-8175	392	35	of	of	ADP
easat-8175	392	36	business	business	NOUN
easat-8175	392	37	and	and	CCONJ
easat-8175	392	38	management	management	NOUN
easat-8175	392	39	invention	invention	NOUN
easat-8175	392	40	,	,	PUNCT
easat-8175	392	41	vol	vol	NOUN
easat-8175	392	42	.	.	PROPN
easat-8175	392	43	7	7	NUM
easat-8175	392	44	,	,	PUNCT
easat-8175	392	45	no	no	INTJ
easat-8175	392	46	.	.	NOUN
easat-8175	392	47	8	8	NUM
easat-8175	392	48	,	,	PUNCT
easat-8175	392	49	pp	pp	ADJ
easat-8175	392	50	.	.	PUNCT
easat-8175	393	1	61–66	61–66	NUM
easat-8175	393	2	,	,	PUNCT
easat-8175	393	3	2018	2018	NUM
easat-8175	393	4	.	.	PUNCT
easat-8175	394	1	[	[	X
easat-8175	394	2	22	22	NUM
easat-8175	394	3	]	]	PUNCT
easat-8175	394	4	k.	k.	PROPN
easat-8175	394	5	g.	g.	PROPN
easat-8175	394	6	joreskog	joreskog	PROPN
easat-8175	394	7	and	and	CCONJ
easat-8175	394	8	d.	d.	PROPN
easat-8175	394	9	sorbom	sorbom	PROPN
easat-8175	394	10	,	,	PUNCT
easat-8175	394	11	lisrel	lisrel	NOUN
easat-8175	394	12	8	8	NUM
easat-8175	394	13	user	user	NOUN
easat-8175	394	14	’s	’s	PART
easat-8175	394	15	guide	guide	NOUN
easat-8175	394	16	.	.	PUNCT
easat-8175	395	1	chicago	chicago	PROPN
easat-8175	395	2	,	,	PUNCT
easat-8175	395	3	il	il	PROPN
easat-8175	395	4	:	:	PUNCT
easat-8175	395	5	scientific	scientific	ADJ
easat-8175	395	6	software	software	NOUN
easat-8175	395	7	international	international	PROPN
easat-8175	395	8	,	,	PUNCT
easat-8175	395	9	1999	1999	NUM
easat-8175	395	10	.	.	PUNCT
easat-8175	396	1	[	[	X
easat-8175	396	2	23	23	NUM
easat-8175	396	3	]	]	PUNCT
easat-8175	396	4	j.	j.	PROPN
easat-8175	396	5	f.	f.	PROPN
easat-8175	396	6	hair	hair	PROPN
easat-8175	396	7	,	,	PUNCT
easat-8175	396	8	w.	w.	PROPN
easat-8175	396	9	c.	c.	PROPN
easat-8175	396	10	black	black	PROPN
easat-8175	396	11	,	,	PUNCT
easat-8175	396	12	b.	b.	PROPN
easat-8175	396	13	j.	j.	PROPN
easat-8175	396	14	babin	babin	PROPN
easat-8175	396	15	,	,	PUNCT
easat-8175	396	16	and	and	CCONJ
easat-8175	396	17	r.	r.	PROPN
easat-8175	396	18	e.	e.	PROPN
easat-8175	396	19	anderson	anderson	PROPN
easat-8175	396	20	,	,	PUNCT
easat-8175	396	21	multivariate	multivariate	VERB
easat-8175	396	22	data	datum	NOUN
easat-8175	396	23	analysis	analysis	NOUN
easat-8175	396	24	.	.	PUNCT
easat-8175	397	1	new	new	PROPN
easat-8175	397	2	jersey	jersey	PROPN
easat-8175	397	3	:	:	PUNCT
easat-8175	397	4	pearson	pearson	PROPN
easat-8175	397	5	education	education	PROPN
easat-8175	397	6	,	,	PUNCT
easat-8175	397	7	2010	2010	NUM
easat-8175	397	8	.	.	PUNCT
easat-8175	398	1	[	[	X
easat-8175	398	2	24	24	NUM
easat-8175	398	3	]	]	X
easat-8175	398	4	p.	p.	NOUN
easat-8175	398	5	sirichai	sirichai	NOUN
easat-8175	398	6	,	,	PUNCT
easat-8175	398	7	statistical	statistical	ADJ
easat-8175	398	8	data	datum	NOUN
easat-8175	398	9	analysis	analysis	NOUN
easat-8175	398	10	using	use	VERB
easat-8175	398	11	computer	computer	NOUN
easat-8175	398	12	:	:	PUNCT
easat-8175	398	13	focus	focus	VERB
easat-8175	398	14	on	on	ADP
easat-8175	398	15	research	research	NOUN
easat-8175	398	16	.	.	PUNCT
easat-8175	399	1	bangkok	bangkok	PROPN
easat-8175	399	2	:	:	PUNCT
easat-8175	399	3	chulalongkorn	chulalongkorn	ADJ
easat-8175	399	4	university	university	NOUN
easat-8175	399	5	press	press	NOUN
easat-8175	399	6	,	,	PUNCT
easat-8175	399	7	2010	2010	NUM
easat-8175	399	8	.	.	PUNCT
easat-8175	400	1	[	[	X
easat-8175	400	2	25	25	NUM
easat-8175	400	3	]	]	PUNCT
easat-8175	400	4	a.	a.	NOUN
easat-8175	400	5	diamantopoulos	diamantopoulos	PROPN
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easat-8175	400	7	a.	a.	PROPN
easat-8175	400	8	d.	d.	PROPN
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easat-8175	400	12	lisrel	lisrel	NOUN
easat-8175	400	13	:	:	PUNCT
easat-8175	400	14	a	a	DET
easat-8175	400	15	guide	guide	NOUN
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easat-8175	400	17	the	the	DET
easat-8175	400	18	uninitiated	uninitiated	ADJ
easat-8175	400	19	.	.	PUNCT
easat-8175	401	1	london	london	PROPN
easat-8175	401	2	:	:	PUNCT
easat-8175	401	3	sage	sage	NOUN
easat-8175	401	4	publications	publication	NOUN
easat-8175	401	5	,	,	PUNCT
easat-8175	401	6	2000	2000	NUM
easat-8175	401	7	.	.	PUNCT
easat-8175	402	1	[	[	X
easat-8175	402	2	26	26	NUM
easat-8175	402	3	]	]	PUNCT
easat-8175	402	4	k.	k.	PROPN
easat-8175	402	5	a.	a.	PROPN
easat-8175	402	6	bollen	bollen	PROPN
easat-8175	402	7	,	,	PUNCT
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easat-8175	402	9	equations	equation	NOUN
easat-8175	402	10	with	with	ADP
easat-8175	402	11	latent	latent	NOUN
easat-8175	402	12	variables	variable	NOUN
easat-8175	402	13	.	.	PUNCT
easat-8175	403	1	new	new	PROPN
easat-8175	403	2	york	york	PROPN
easat-8175	403	3	:	:	PUNCT
easat-8175	403	4	john	john	PROPN
easat-8175	403	5	wiley	wiley	PROPN
easat-8175	403	6	&	&	CCONJ
easat-8175	403	7	sons	son	NOUN
easat-8175	403	8	,	,	PUNCT
easat-8175	403	9	1989	1989	NUM
easat-8175	403	10	.	.	PUNCT
easat-8175	404	1	[	[	X
easat-8175	404	2	27	27	NUM
easat-8175	404	3	]	]	X
easat-8175	404	4	r.	r.	PROPN
easat-8175	404	5	e.	e.	PROPN
easat-8175	404	6	schumacker	schumacker	PROPN
easat-8175	404	7	and	and	CCONJ
easat-8175	404	8	r.	r.	PROPN
easat-8175	404	9	g.	g.	PROPN
easat-8175	404	10	lomax	lomax	PROPN
easat-8175	404	11	,	,	PUNCT
easat-8175	404	12	a	a	DET
easat-8175	404	13	beginner	beginner	NOUN
easat-8175	404	14	's	's	PART
easat-8175	404	15	guide	guide	NOUN
easat-8175	404	16	to	to	ADP
easat-8175	404	17	structural	structural	ADJ
easat-8175	404	18	equation	equation	NOUN
easat-8175	404	19	modeling	modeling	NOUN
easat-8175	404	20	.	.	PUNCT
easat-8175	405	1	new	new	PROPN
easat-8175	405	2	york	york	PROPN
easat-8175	405	3	:	:	PUNCT
easat-8175	405	4	routledge	routledge	PROPN
easat-8175	405	5	/	/	SYM
easat-8175	405	6	taylor	taylor	PROPN
easat-8175	405	7	&	&	CCONJ
easat-8175	405	8	francis	francis	PROPN
easat-8175	405	9	,	,	PUNCT
easat-8175	405	10	2016	2016	NUM
easat-8175	405	11	.	.	PUNCT
easat-8175	406	1	[	[	X
easat-8175	406	2	28	28	NUM
easat-8175	406	3	]	]	X
easat-8175	406	4	p.	p.	NOUN
easat-8175	406	5	m.	m.	NOUN
easat-8175	406	6	bentler	bentler	NOUN
easat-8175	406	7	and	and	CCONJ
easat-8175	406	8	d.	d.	PROPN
easat-8175	406	9	g.	g.	PROPN
easat-8175	406	10	bonett	bonett	PROPN
easat-8175	406	11	,	,	PUNCT
easat-8175	406	12	"	"	PUNCT
easat-8175	406	13	significance	significance	NOUN
easat-8175	406	14	tests	test	NOUN
easat-8175	406	15	and	and	CCONJ
easat-8175	406	16	goodness	goodness	NOUN
easat-8175	406	17	of	of	ADP
easat-8175	406	18	fit	fit	NOUN
easat-8175	406	19	in	in	ADP
easat-8175	406	20	the	the	DET
easat-8175	406	21	analysis	analysis	NOUN
easat-8175	406	22	of	of	ADP
easat-8175	406	23	covariance	covariance	NOUN
easat-8175	406	24	structures	structure	NOUN
easat-8175	406	25	,	,	PUNCT
easat-8175	406	26	"	"	PUNCT
easat-8175	406	27	psychological	psychological	ADJ
easat-8175	406	28	bulletin	bulletin	NOUN
easat-8175	406	29	,	,	PUNCT
easat-8175	406	30	vol	vol	NOUN
easat-8175	406	31	.	.	PROPN
easat-8175	406	32	88	88	NUM
easat-8175	406	33	,	,	PUNCT
easat-8175	406	34	no	no	INTJ
easat-8175	406	35	.	.	NOUN
easat-8175	406	36	3	3	NUM
easat-8175	406	37	,	,	PUNCT
easat-8175	406	38	pp	pp	ADJ
easat-8175	406	39	.	.	PUNCT
easat-8175	407	1	588	588	NUM
easat-8175	407	2	-	-	SYM
easat-8175	407	3	606	606	NUM
easat-8175	407	4	,	,	PUNCT
easat-8175	407	5	1980	1980	NUM
easat-8175	407	6	.	.	PUNCT
easat-8175	408	1	https://doi.org/10.1037/0033-2909.88.3.588	https://doi.org/10.1037/0033-2909.88.3.588	NOUN
easat-8175	409	1	[	[	X
easat-8175	409	2	29	29	NUM
easat-8175	409	3	]	]	PUNCT
easat-8175	409	4	a.	a.	NOUN
easat-8175	409	5	kumar	kumar	PROPN
easat-8175	409	6	and	and	CCONJ
easat-8175	409	7	h.	h.	PROPN
easat-8175	409	8	lim	lim	PROPN
easat-8175	409	9	,	,	PUNCT
easat-8175	409	10	"	"	PUNCT
easat-8175	409	11	age	age	NOUN
easat-8175	409	12	differences	difference	NOUN
easat-8175	409	13	in	in	ADP
easat-8175	409	14	mobile	mobile	ADJ
easat-8175	409	15	service	service	NOUN
easat-8175	409	16	perceptions	perception	NOUN
easat-8175	409	17	:	:	PUNCT
easat-8175	409	18	comparison	comparison	NOUN
easat-8175	409	19	of	of	ADP
easat-8175	409	20	generation	generation	NOUN
easat-8175	409	21	y	y	PROPN
easat-8175	409	22	and	and	CCONJ
easat-8175	409	23	baby	baby	NOUN
easat-8175	409	24	boomers	boomer	NOUN
easat-8175	409	25	,	,	PUNCT
easat-8175	409	26	"	"	PUNCT
easat-8175	409	27	retrieved	retrieve	VERB
easat-8175	409	28	:	:	PUNCT
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easat-8175	409	30	,	,	PUNCT
easat-8175	409	31	2008	2008	NUM
easat-8175	409	32	.	.	PUNCT
easat-8175	410	1	[	[	X
easat-8175	410	2	30	30	NUM
easat-8175	410	3	]	]	X
easat-8175	410	4	f.	f.	PROPN
easat-8175	410	5	f.	f.	PROPN
easat-8175	410	6	reichheld	reichheld	PROPN
easat-8175	410	7	and	and	CCONJ
easat-8175	410	8	p.	p.	PROPN
easat-8175	410	9	schefter	schefter	PROPN
easat-8175	410	10	,	,	PUNCT
easat-8175	410	11	"	"	PUNCT
easat-8175	410	12	e	e	NOUN
easat-8175	410	13	-	-	NOUN
easat-8175	410	14	loyalty	loyalty	NOUN
easat-8175	410	15	:	:	PUNCT
easat-8175	410	16	your	your	PRON
easat-8175	410	17	secret	secret	ADJ
easat-8175	410	18	weapon	weapon	NOUN
easat-8175	410	19	on	on	ADP
easat-8175	410	20	the	the	DET
easat-8175	410	21	web	web	NOUN
easat-8175	410	22	,	,	PUNCT
easat-8175	410	23	"	"	PUNCT
easat-8175	410	24	harvard	harvard	PROPN
easat-8175	410	25	business	business	PROPN
easat-8175	410	26	review	review	PROPN
easat-8175	410	27	,	,	PUNCT
easat-8175	410	28	vol	vol	NOUN
easat-8175	410	29	.	.	PROPN
easat-8175	410	30	78	78	NUM
easat-8175	410	31	,	,	PUNCT
easat-8175	410	32	no	no	INTJ
easat-8175	410	33	.	.	NOUN
easat-8175	410	34	4	4	NUM
easat-8175	410	35	,	,	PUNCT
easat-8175	410	36	pp	pp	ADJ
easat-8175	410	37	.	.	PUNCT
easat-8175	411	1	105	105	NUM
easat-8175	411	2	-	-	SYM
easat-8175	411	3	113	113	NUM
easat-8175	411	4	,	,	PUNCT
easat-8175	411	5	2000	2000	NUM
easat-8175	411	6	.	.	PUNCT
easat-8175	412	1	[	[	X
easat-8175	412	2	31	31	NUM
easat-8175	412	3	]	]	PUNCT
easat-8175	412	4	v.	v.	PROPN
easat-8175	412	5	a.	a.	PROPN
easat-8175	412	6	zeithaml	zeithaml	PROPN
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easat-8175	412	8	"	"	PUNCT
easat-8175	412	9	service	service	NOUN
easat-8175	412	10	quality	quality	NOUN
easat-8175	412	11	,	,	PUNCT
easat-8175	412	12	profitability	profitability	NOUN
easat-8175	412	13	,	,	PUNCT
easat-8175	412	14	"	"	PUNCT
easat-8175	412	15	journal	journal	NOUN
easat-8175	412	16	of	of	ADP
easat-8175	412	17	the	the	DET
easat-8175	412	18	academy	academy	NOUN
easat-8175	412	19	of	of	ADP
easat-8175	412	20	marketing	marketing	NOUN
easat-8175	412	21	science	science	NOUN
easat-8175	412	22	,	,	PUNCT
easat-8175	412	23	vol	vol	NOUN
easat-8175	412	24	.	.	PROPN
easat-8175	412	25	28	28	NUM
easat-8175	412	26	,	,	PUNCT
easat-8175	412	27	no	no	INTJ
easat-8175	412	28	.	.	NOUN
easat-8175	412	29	1	1	NUM
easat-8175	412	30	,	,	PUNCT
easat-8175	412	31	pp	pp	ADJ
easat-8175	412	32	.	.	PUNCT
easat-8175	413	1	67	67	NUM
easat-8175	413	2	-	-	SYM
easat-8175	413	3	85	85	NUM
easat-8175	413	4	,	,	PUNCT
easat-8175	413	5	2000	2000	NUM
easat-8175	413	6	.	.	PUNCT
easat-8175	414	1	http://dx.doi.org/10.1177/0092070300281007	http://dx.doi.org/10.1177/0092070300281007	PROPN
easat-8175	415	1	[	[	X
easat-8175	415	2	32	32	NUM
easat-8175	415	3	]	]	PUNCT
easat-8175	415	4	s.	s.	PROPN
easat-8175	415	5	o.	o.	PROPN
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easat-8175	415	7	,	,	PUNCT
easat-8175	415	8	j.	j.	PROPN
easat-8175	415	9	rahman	rahman	PROPN
easat-8175	415	10	,	,	PUNCT
easat-8175	415	11	t.	t.	PROPN
easat-8175	415	12	tanchangya	tanchangya	PROPN
easat-8175	415	13	,	,	PUNCT
easat-8175	415	14	h.	h.	PROPN
easat-8175	415	15	rahman	rahman	PROPN
easat-8175	415	16	,	,	PUNCT
easat-8175	415	17	m.	m.	NOUN
easat-8175	415	18	a.	a.	NOUN
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easat-8175	415	21	and	and	CCONJ
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easat-8175	415	23	h.	h.	PROPN
easat-8175	415	24	rahman	rahman	PROPN
easat-8175	415	25	,	,	PUNCT
easat-8175	415	26	"	"	PUNCT
easat-8175	415	27	investigating	investigate	VERB
easat-8175	415	28	the	the	DET
easat-8175	415	29	factors	factor	NOUN
easat-8175	415	30	influencing	influence	VERB
easat-8175	415	31	customer	customer	NOUN
easat-8175	415	32	loyalty	loyalty	NOUN
easat-8175	415	33	and	and	CCONJ
easat-8175	415	34	the	the	DET
easat-8175	415	35	mediating	mediate	VERB
easat-8175	415	36	effect	effect	NOUN
easat-8175	415	37	of	of	ADP
easat-8175	415	38	customer	customer	NOUN
easat-8175	415	39	satisfaction	satisfaction	NOUN
easat-8175	415	40	in	in	ADP
easat-8175	415	41	online	online	ADJ
easat-8175	415	42	food	food	NOUN
easat-8175	415	43	delivery	delivery	NOUN
easat-8175	415	44	services	service	NOUN
easat-8175	415	45	:	:	PUNCT
easat-8175	415	46	empirical	empirical	ADJ
easat-8175	415	47	evidence	evidence	NOUN
easat-8175	415	48	from	from	ADP
easat-8175	415	49	an	an	DET
easat-8175	415	50	emerging	emerge	VERB
easat-8175	415	51	market	market	NOUN
easat-8175	415	52	,	,	PUNCT
easat-8175	415	53	"	"	PUNCT
easat-8175	415	54	cogent	cogent	NOUN
easat-8175	415	55	business	business	NOUN
easat-8175	415	56	&	&	CCONJ
easat-8175	415	57	management	management	PROPN
easat-8175	415	58	,	,	PUNCT
easat-8175	415	59	vol	vol	NOUN
easat-8175	415	60	.	.	PROPN
easat-8175	415	61	11	11	NUM
easat-8175	415	62	,	,	PUNCT
easat-8175	415	63	no	no	INTJ
easat-8175	415	64	.	.	NOUN
easat-8175	415	65	1	1	NUM
easat-8175	415	66	,	,	PUNCT
easat-8175	415	67	p.	p.	NOUN
easat-8175	415	68	2431188	2431188	NUM
easat-8175	415	69	,	,	PUNCT
easat-8175	415	70	2024	2024	NUM
easat-8175	415	71	.	.	PUNCT
easat-8175	415	72	https://doi.org/10.1080/23311975.2024.2431188	https://doi.org/10.1080/23311975.2024.2431188	PUNCT
easat-8175	416	1	[	[	X
easat-8175	416	2	33	33	NUM
easat-8175	416	3	]	]	X
easat-8175	416	4	m.-l	m.-l	PROPN
easat-8175	416	5	.	.	PUNCT
easat-8175	417	1	chang	chang	PROPN
easat-8175	417	2	,	,	PUNCT
easat-8175	417	3	"	"	PUNCT
easat-8175	417	4	toward	toward	ADP
easat-8175	417	5	a	a	DET
easat-8175	417	6	theoretical	theoretical	ADJ
easat-8175	417	7	model	model	NOUN
easat-8175	417	8	to	to	PART
easat-8175	417	9	understand	understand	VERB
easat-8175	417	10	teacher	teacher	NOUN
easat-8175	417	11	emotions	emotion	NOUN
easat-8175	417	12	and	and	CCONJ
easat-8175	417	13	teacher	teacher	NOUN
easat-8175	417	14	burnout	burnout	NOUN
easat-8175	417	15	in	in	ADP
easat-8175	417	16	the	the	DET
easat-8175	417	17	context	context	NOUN
easat-8175	417	18	of	of	ADP
easat-8175	417	19	student	student	NOUN
easat-8175	417	20	misbehavior	misbehavior	NOUN
easat-8175	417	21	:	:	PUNCT
easat-8175	417	22	appraisal	appraisal	NOUN
easat-8175	417	23	,	,	PUNCT
easat-8175	417	24	regulation	regulation	NOUN
easat-8175	417	25	and	and	CCONJ
easat-8175	417	26	coping	cope	VERB
easat-8175	417	27	,	,	PUNCT
easat-8175	417	28	"	"	PUNCT
easat-8175	417	29	motivation	motivation	NOUN
easat-8175	417	30	and	and	CCONJ
easat-8175	417	31	emotion	emotion	NOUN
easat-8175	417	32	,	,	PUNCT
easat-8175	417	33	vol	vol	NOUN
easat-8175	417	34	.	.	PROPN
easat-8175	418	1	37	37	NUM
easat-8175	418	2	,	,	PUNCT
easat-8175	418	3	pp	pp	ADJ
easat-8175	418	4	.	.	PUNCT
easat-8175	419	1	799	799	NUM
easat-8175	419	2	-	-	SYM
easat-8175	419	3	817	817	NUM
easat-8175	419	4	,	,	PUNCT
easat-8175	419	5	2013	2013	NUM
easat-8175	419	6	.	.	PUNCT
easat-8175	420	1	https://doi.org/10.1007/s11031-012-9335-0	https://doi.org/10.1007/s11031-012-9335-0	PRON
easat-8175	420	2	https://doi.org/10.1080/01490400.2014.938846	https://doi.org/10.1080/01490400.2014.938846	X
easat-8175	421	1	http://dx.doi.org/10.1016/j.smr.2009.06.002	http://dx.doi.org/10.1016/j.smr.2009.06.002	PROPN
easat-8175	421	2	https://doi.org/10.1016/j.jcorpfin.2017.05.010	https://doi.org/10.1016/j.jcorpfin.2017.05.010	PROPN
easat-8175	421	3	https://doi.org/10.1016/j.tourman.2014.06.009	https://doi.org/10.1016/j.tourman.2014.06.009	X
easat-8175	421	4	https://doi.org/10.1108/jbim-04-2012-0074	https://doi.org/10.1108/jbim-04-2012-0074	NOUN
easat-8175	421	5	https://doi.org/10.1108/imds-03-2015-0067	https://doi.org/10.1108/imds-03-2015-0067	NOUN
easat-8175	422	1	https://doi.org/10.1108/msq-03-2013-0044	https://doi.org/10.1108/msq-03-2013-0044	AUX
easat-8175	422	2	https://doi.org/10.1108/09596111211206141	https://doi.org/10.1108/09596111211206141	VERB
easat-8175	422	3	https://doi.org/10.1016/j.jretconser.2017.12.004	https://doi.org/10.1016/j.jretconser.2017.12.004	PRON
easat-8175	422	4	https://doi.org/10.1016/j.ijhm.2017.05.006	https://doi.org/10.1016/j.ijhm.2017.05.006	NOUN
easat-8175	422	5	https://doi.org/10.22610/imbr.v16i2(i)s.3634	https://doi.org/10.22610/imbr.v16i2(i)s.3634	NOUN
easat-8175	422	6	https://doi.org/10.1037/0033-2909.88.3.588	https://doi.org/10.1037/0033-2909.88.3.588	NOUN
easat-8175	422	7	https://digitalcommons.montclair.edu/marketing-facpubs/143/	https://digitalcommons.montclair.edu/marketing-facpubs/143/	PROPN
easat-8175	422	8	http://dx.doi.org/10.1177/0092070300281007	http://dx.doi.org/10.1177/0092070300281007	VERB
easat-8175	422	9	https://doi.org/10.1080/23311975.2024.2431188	https://doi.org/10.1080/23311975.2024.2431188	PROPN
easat-8175	422	10	https://doi.org/10.1007/s11031-012-9335-0	https://doi.org/10.1007/s11031-012-9335-0	NUM