id	sid	tid	token	lemma	pos
easat-8177	1	1	edelweiss	edelweiss	PROPN
easat-8177	1	2	applied	apply	VERB
easat-8177	1	3	science	science	NOUN
easat-8177	1	4	and	and	CCONJ
easat-8177	1	5	technology	technology	NOUN
easat-8177	1	6	issn	issn	PROPN
easat-8177	1	7	:	:	PUNCT
easat-8177	1	8	2576	2576	NUM
easat-8177	1	9	-	-	SYM
easat-8177	1	10	8484	8484	NUM
easat-8177	1	11	vol	vol	NOUN
easat-8177	1	12	.	.	PROPN
easat-8177	2	1	9	9	NUM
easat-8177	2	2	,	,	PUNCT
easat-8177	2	3	no	no	INTJ
easat-8177	2	4	.	.	NOUN
easat-8177	2	5	6	6	NUM
easat-8177	2	6	,	,	PUNCT
easat-8177	2	7	1503	1503	NUM
easat-8177	2	8	-	-	SYM
easat-8177	2	9	1512	1512	NUM
easat-8177	2	10	2025	2025	NUM
easat-8177	2	11	publisher	publisher	NOUN
easat-8177	2	12	:	:	PUNCT
easat-8177	2	13	learning	learn	VERB
easat-8177	2	14	gate	gate	NOUN
easat-8177	2	15	doi	doi	PROPN
easat-8177	2	16	:	:	PUNCT
easat-8177	2	17	10.55214/25768484.v9i6.8177	10.55214/25768484.v9i6.8177	NUM
easat-8177	2	18	©	©	PROPN
easat-8177	2	19	2025	2025	NUM
easat-8177	2	20	by	by	ADP
easat-8177	2	21	the	the	DET
easat-8177	2	22	authors	author	NOUN
easat-8177	2	23	;	;	PUNCT
easat-8177	2	24	licensee	licensee	PROPN
easat-8177	2	25	learning	learning	NOUN
easat-8177	2	26	gate	gate	NOUN
easat-8177	3	1	©	©	PROPN
easat-8177	3	2	2025	2025	NUM
easat-8177	3	3	by	by	ADP
easat-8177	3	4	the	the	DET
easat-8177	3	5	authors	author	NOUN
easat-8177	3	6	;	;	PUNCT
easat-8177	3	7	licensee	licensee	PROPN
easat-8177	3	8	learning	learning	NOUN
easat-8177	3	9	gate	gate	NOUN
easat-8177	3	10	history	history	NOUN
easat-8177	3	11	:	:	PUNCT
easat-8177	3	12	received	receive	VERB
easat-8177	3	13	:	:	PUNCT
easat-8177	3	14	9	9	NUM
easat-8177	3	15	april	april	PROPN
easat-8177	3	16	2025	2025	NUM
easat-8177	3	17	;	;	PUNCT
easat-8177	3	18	revised	revise	VERB
easat-8177	3	19	:	:	PUNCT
easat-8177	3	20	2	2	NUM
easat-8177	3	21	june	june	PROPN
easat-8177	3	22	2025	2025	NUM
easat-8177	3	23	;	;	PUNCT
easat-8177	3	24	accepted	accept	VERB
easat-8177	3	25	:	:	PUNCT
easat-8177	3	26	6	6	NUM
easat-8177	3	27	june	june	PROPN
easat-8177	3	28	2025	2025	NUM
easat-8177	3	29	;	;	PUNCT
easat-8177	3	30	published	publish	VERB
easat-8177	3	31	:	:	PUNCT
easat-8177	3	32	18	18	NUM
easat-8177	3	33	june	june	PROPN
easat-8177	3	34	2025	2025	NUM
easat-8177	3	35	*	*	PUNCT
easat-8177	3	36	correspondence	correspondence	NOUN
easat-8177	3	37	:	:	PUNCT
easat-8177	3	38	naguiar@ups.edu.ec	naguiar@ups.edu.ec	NOUN
easat-8177	3	39	marketing	marketing	NOUN
easat-8177	3	40	strategies	strategy	NOUN
easat-8177	3	41	on	on	ADP
easat-8177	3	42	social	social	ADJ
easat-8177	3	43	media	medium	NOUN
easat-8177	3	44	case	case	NOUN
easat-8177	3	45	study	study	NOUN
easat-8177	3	46	:	:	PUNCT
easat-8177	3	47	orchestra	orchestra	PROPN
easat-8177	3	48	grupo5	grupo5	PROPN
easat-8177	3	49	aguiar	aguiar	NOUN
easat-8177	3	50	mariño	mariño	NOUN
easat-8177	3	51	,	,	PUNCT
easat-8177	3	52	nina1	nina1	PROPN
easat-8177	3	53	*	*	PROPN
easat-8177	3	54	,	,	PUNCT
easat-8177	3	55	karen	karen	PROPN
easat-8177	3	56	lizbeth	lizbeth	PROPN
easat-8177	3	57	rocha	rocha	PROPN
easat-8177	3	58	jurado2	jurado2	PROPN
easat-8177	3	59	,	,	PUNCT
easat-8177	3	60	césar	césar	PROPN
easat-8177	3	61	javier	javier	PROPN
easat-8177	3	62	ortiz	ortiz	PROPN
easat-8177	3	63	naranjo3	naranjo3	PROPN
easat-8177	4	1	1,2,3universidad	1,2,3universidad	NUM
easat-8177	4	2	politécnica	politécnica	PROPN
easat-8177	4	3	salesiana	salesiana	PROPN
easat-8177	4	4	,	,	PUNCT
easat-8177	4	5	ecuador	ecuador	PROPN
easat-8177	4	6	;	;	PUNCT
easat-8177	4	7	naguiar@ups.edu.ec	naguiar@ups.edu.ec	NOUN
easat-8177	4	8	(	(	PUNCT
easat-8177	4	9	n.l.a.m	n.l.a.m	PROPN
easat-8177	4	10	.	.	PUNCT
easat-8177	4	11	)	)	PUNCT
easat-8177	5	1	krochaj@est.ups.edu.ec	krochaj@est.ups.edu.ec	NOUN
easat-8177	5	2	(	(	PUNCT
easat-8177	5	3	k.l.r.j	k.l.r.j	PROPN
easat-8177	5	4	.	.	PROPN
easat-8177	5	5	)	)	PUNCT
easat-8177	5	6	.	.	PUNCT
easat-8177	6	1	abstract	abstract	ADV
easat-8177	6	2	:	:	PUNCT
easat-8177	6	3	the	the	DET
easat-8177	6	4	study	study	NOUN
easat-8177	6	5	analyzes	analyze	VERB
easat-8177	6	6	the	the	DET
easat-8177	6	7	marketing	marketing	NOUN
easat-8177	6	8	and	and	CCONJ
easat-8177	6	9	communication	communication	NOUN
easat-8177	6	10	strategies	strategy	NOUN
easat-8177	6	11	implemented	implement	VERB
easat-8177	6	12	by	by	ADP
easat-8177	6	13	the	the	DET
easat-8177	6	14	grupo5	grupo5	NOUN
easat-8177	6	15	orchestra	orchestra	NOUN
easat-8177	6	16	,	,	PUNCT
easat-8177	6	17	focusing	focus	VERB
easat-8177	6	18	on	on	ADP
easat-8177	6	19	their	their	PRON
easat-8177	6	20	impact	impact	NOUN
easat-8177	6	21	,	,	PUNCT
easat-8177	6	22	positioning	positioning	NOUN
easat-8177	6	23	,	,	PUNCT
easat-8177	6	24	and	and	CCONJ
easat-8177	6	25	audience	audience	NOUN
easat-8177	6	26	connection	connection	NOUN
easat-8177	6	27	through	through	ADP
easat-8177	6	28	digital	digital	ADJ
easat-8177	6	29	platforms	platform	NOUN
easat-8177	6	30	,	,	PUNCT
easat-8177	6	31	with	with	ADP
easat-8177	6	32	a	a	DET
easat-8177	6	33	special	special	ADJ
easat-8177	6	34	emphasis	emphasis	NOUN
easat-8177	6	35	on	on	ADP
easat-8177	6	36	instagram	instagram	PROPN
easat-8177	6	37	.	.	PUNCT
easat-8177	7	1	the	the	DET
easat-8177	7	2	research	research	NOUN
easat-8177	7	3	employs	employ	VERB
easat-8177	7	4	a	a	DET
easat-8177	7	5	mixed	mixed	ADJ
easat-8177	7	6	methodology	methodology	NOUN
easat-8177	7	7	combining	combine	VERB
easat-8177	7	8	quantitative	quantitative	ADJ
easat-8177	7	9	and	and	CCONJ
easat-8177	7	10	qualitative	qualitative	ADJ
easat-8177	7	11	analysis	analysis	NOUN
easat-8177	7	12	,	,	PUNCT
easat-8177	7	13	which	which	PRON
easat-8177	7	14	enables	enable	VERB
easat-8177	7	15	an	an	DET
easat-8177	7	16	understanding	understanding	NOUN
easat-8177	7	17	of	of	ADP
easat-8177	7	18	how	how	SCONJ
easat-8177	7	19	audience	audience	NOUN
easat-8177	7	20	interactions	interaction	NOUN
easat-8177	7	21	and	and	CCONJ
easat-8177	7	22	behaviors	behavior	NOUN
easat-8177	7	23	serve	serve	VERB
easat-8177	7	24	as	as	ADP
easat-8177	7	25	key	key	ADJ
easat-8177	7	26	tools	tool	NOUN
easat-8177	7	27	for	for	ADP
easat-8177	7	28	applying	apply	VERB
easat-8177	7	29	these	these	DET
easat-8177	7	30	strategies	strategy	NOUN
easat-8177	7	31	.	.	PUNCT
easat-8177	8	1	the	the	DET
easat-8177	8	2	study	study	NOUN
easat-8177	8	3	highlights	highlight	NOUN
easat-8177	8	4	how	how	SCONJ
easat-8177	8	5	grupo5	grupo5	NOUN
easat-8177	8	6	has	have	AUX
easat-8177	8	7	utilized	utilize	VERB
easat-8177	8	8	a	a	DET
easat-8177	8	9	variety	variety	NOUN
easat-8177	8	10	of	of	ADP
easat-8177	8	11	formats	format	NOUN
easat-8177	8	12	,	,	PUNCT
easat-8177	8	13	ranging	range	VERB
easat-8177	8	14	from	from	ADP
easat-8177	8	15	the	the	DET
easat-8177	8	16	publication	publication	NOUN
easat-8177	8	17	of	of	ADP
easat-8177	8	18	retrospective	retrospective	ADJ
easat-8177	8	19	videos	video	NOUN
easat-8177	8	20	to	to	ADP
easat-8177	8	21	collaborations	collaboration	NOUN
easat-8177	8	22	with	with	ADP
easat-8177	8	23	other	other	ADJ
easat-8177	8	24	artists	artist	NOUN
easat-8177	8	25	,	,	PUNCT
easat-8177	8	26	achieving	achieve	VERB
easat-8177	8	27	an	an	DET
easat-8177	8	28	average	average	ADJ
easat-8177	8	29	engagement	engagement	NOUN
easat-8177	8	30	rate	rate	NOUN
easat-8177	8	31	of	of	ADP
easat-8177	8	32	43	43	NUM
easat-8177	8	33	%	%	NOUN
easat-8177	8	34	in	in	ADP
easat-8177	8	35	the	the	DET
easat-8177	8	36	campaign	campaign	NOUN
easat-8177	8	37	selected	select	VERB
easat-8177	8	38	as	as	ADP
easat-8177	8	39	the	the	DET
easat-8177	8	40	case	case	NOUN
easat-8177	8	41	study	study	NOUN
easat-8177	8	42	,	,	PUNCT
easat-8177	8	43	titled	title	VERB
easat-8177	8	44	“	"	PUNCT
easat-8177	8	45	50th	50th	ADJ
easat-8177	8	46	anniversary	anniversary	NOUN
easat-8177	8	47	.	.	PUNCT
easat-8177	8	48	”	"	PUNCT
easat-8177	9	1	additionally	additionally	ADV
easat-8177	9	2	,	,	PUNCT
easat-8177	9	3	it	it	PRON
easat-8177	9	4	demonstrates	demonstrate	VERB
easat-8177	9	5	that	that	SCONJ
easat-8177	9	6	the	the	DET
easat-8177	9	7	use	use	NOUN
easat-8177	9	8	of	of	ADP
easat-8177	9	9	interactive	interactive	ADJ
easat-8177	9	10	elements	element	NOUN
easat-8177	9	11	,	,	PUNCT
easat-8177	9	12	campaign	campaign	NOUN
easat-8177	9	13	-	-	PUNCT
easat-8177	9	14	specific	specific	ADJ
easat-8177	9	15	hashtags	hashtag	NOUN
easat-8177	9	16	,	,	PUNCT
easat-8177	9	17	and	and	CCONJ
easat-8177	9	18	emotional	emotional	ADJ
easat-8177	9	19	storytelling	storytelling	NOUN
easat-8177	9	20	has	have	AUX
easat-8177	9	21	strengthened	strengthen	VERB
easat-8177	9	22	the	the	DET
easat-8177	9	23	emotional	emotional	ADJ
easat-8177	9	24	bond	bond	NOUN
easat-8177	9	25	with	with	ADP
easat-8177	9	26	their	their	PRON
easat-8177	9	27	audience	audience	NOUN
easat-8177	9	28	.	.	PUNCT
easat-8177	10	1	the	the	DET
easat-8177	10	2	analysis	analysis	NOUN
easat-8177	10	3	underscores	underscore	VERB
easat-8177	10	4	that	that	SCONJ
easat-8177	10	5	emotions	emotion	NOUN
easat-8177	10	6	play	play	VERB
easat-8177	10	7	a	a	DET
easat-8177	10	8	crucial	crucial	ADJ
easat-8177	10	9	role	role	NOUN
easat-8177	10	10	in	in	ADP
easat-8177	10	11	implementing	implement	VERB
easat-8177	10	12	effective	effective	ADJ
easat-8177	10	13	hypermedia	hypermedia	NOUN
easat-8177	10	14	storytelling	storytelle	VERB
easat-8177	10	15	within	within	ADP
easat-8177	10	16	content	content	ADJ
easat-8177	10	17	strategies	strategy	NOUN
easat-8177	10	18	.	.	PUNCT
easat-8177	11	1	furthermore	furthermore	ADV
easat-8177	11	2	,	,	PUNCT
easat-8177	11	3	the	the	DET
easat-8177	11	4	application	application	NOUN
easat-8177	11	5	of	of	ADP
easat-8177	11	6	segmentation	segmentation	NOUN
easat-8177	11	7	strategies	strategy	NOUN
easat-8177	11	8	has	have	AUX
easat-8177	11	9	allowed	allow	VERB
easat-8177	11	10	for	for	ADP
easat-8177	11	11	greater	great	ADJ
easat-8177	11	12	impact	impact	NOUN
easat-8177	11	13	by	by	ADP
easat-8177	11	14	optimizing	optimize	VERB
easat-8177	11	15	the	the	DET
easat-8177	11	16	creation	creation	NOUN
easat-8177	11	17	of	of	ADP
easat-8177	11	18	emotionally	emotionally	ADV
easat-8177	11	19	relevant	relevant	ADJ
easat-8177	11	20	content	content	NOUN
easat-8177	11	21	for	for	ADP
easat-8177	11	22	the	the	DET
easat-8177	11	23	audience	audience	NOUN
easat-8177	11	24	.	.	PUNCT
easat-8177	12	1	this	this	PRON
easat-8177	12	2	has	have	AUX
easat-8177	12	3	enabled	enable	VERB
easat-8177	12	4	grupo5	grupo5	NOUN
easat-8177	12	5	to	to	PART
easat-8177	12	6	maintain	maintain	VERB
easat-8177	12	7	its	its	PRON
easat-8177	12	8	relevance	relevance	NOUN
easat-8177	12	9	in	in	ADP
easat-8177	12	10	a	a	DET
easat-8177	12	11	competitive	competitive	ADJ
easat-8177	12	12	digital	digital	ADJ
easat-8177	12	13	environment	environment	NOUN
easat-8177	12	14	marked	mark	VERB
easat-8177	12	15	by	by	ADP
easat-8177	12	16	constantly	constantly	ADV
easat-8177	12	17	evolving	evolve	VERB
easat-8177	12	18	consumer	consumer	NOUN
easat-8177	12	19	trends	trend	NOUN
easat-8177	12	20	.	.	PUNCT
easat-8177	13	1	keywords	keyword	NOUN
easat-8177	13	2	:	:	PUNCT
easat-8177	13	3	digital	digital	ADJ
easat-8177	13	4	marketing	marketing	NOUN
easat-8177	13	5	,	,	PUNCT
easat-8177	13	6	engagement	engagement	NOUN
easat-8177	13	7	,	,	PUNCT
easat-8177	13	8	grupo5	grupo5	PROPN
easat-8177	13	9	,	,	PUNCT
easat-8177	13	10	instagram	instagram	PROPN
easat-8177	13	11	,	,	PUNCT
easat-8177	13	12	social	social	ADJ
easat-8177	13	13	media	medium	NOUN
easat-8177	13	14	.	.	PUNCT
easat-8177	14	1	1	1	X
easat-8177	14	2	.	.	X
easat-8177	14	3	introduction	introduction	NOUN
easat-8177	14	4	the	the	DET
easat-8177	14	5	research	research	NOUN
easat-8177	14	6	analyzes	analyze	VERB
easat-8177	14	7	how	how	SCONJ
easat-8177	14	8	the	the	DET
easat-8177	14	9	musical	musical	ADJ
easat-8177	14	10	marketing	marketing	NOUN
easat-8177	14	11	strategies	strategy	NOUN
easat-8177	14	12	employed	employ	VERB
easat-8177	14	13	by	by	ADP
easat-8177	14	14	the	the	DET
easat-8177	14	15	grupo5	grupo5	NOUN
easat-8177	14	16	orchestra	orchestra	NOUN
easat-8177	14	17	on	on	ADP
easat-8177	14	18	instagram	instagram	PROPN
easat-8177	14	19	have	have	AUX
easat-8177	14	20	facilitated	facilitate	VERB
easat-8177	14	21	and	and	CCONJ
easat-8177	14	22	enabled	enable	VERB
easat-8177	14	23	its	its	PRON
easat-8177	14	24	brand	brand	NOUN
easat-8177	14	25	positioning	positioning	NOUN
easat-8177	14	26	.	.	PUNCT
easat-8177	15	1	the	the	DET
easat-8177	15	2	main	main	ADJ
easat-8177	15	3	objective	objective	NOUN
easat-8177	15	4	is	be	AUX
easat-8177	15	5	to	to	PART
easat-8177	15	6	establish	establish	VERB
easat-8177	15	7	the	the	DET
easat-8177	15	8	relationship	relationship	NOUN
easat-8177	15	9	between	between	ADP
easat-8177	15	10	social	social	ADJ
easat-8177	15	11	media	medium	NOUN
easat-8177	15	12	marketing	marketing	NOUN
easat-8177	15	13	strategies	strategy	NOUN
easat-8177	15	14	and	and	CCONJ
easat-8177	15	15	the	the	DET
easat-8177	15	16	recognition	recognition	NOUN
easat-8177	15	17	and	and	CCONJ
easat-8177	15	18	influence	influence	NOUN
easat-8177	15	19	the	the	DET
easat-8177	15	20	orchestra	orchestra	NOUN
easat-8177	15	21	has	have	AUX
easat-8177	15	22	achieved	achieve	VERB
easat-8177	15	23	among	among	ADP
easat-8177	15	24	its	its	PRON
easat-8177	15	25	followers	follower	NOUN
easat-8177	15	26	and	and	CCONJ
easat-8177	15	27	the	the	DET
easat-8177	15	28	general	general	ADJ
easat-8177	15	29	audience	audience	NOUN
easat-8177	15	30	.	.	PUNCT
easat-8177	16	1	the	the	DET
easat-8177	16	2	goal	goal	NOUN
easat-8177	16	3	is	be	AUX
easat-8177	16	4	to	to	PART
easat-8177	16	5	examine	examine	VERB
easat-8177	16	6	how	how	SCONJ
easat-8177	16	7	the	the	DET
easat-8177	16	8	strategic	strategic	ADJ
easat-8177	16	9	use	use	NOUN
easat-8177	16	10	of	of	ADP
easat-8177	16	11	instagram	instagram	PROPN
easat-8177	16	12	can	can	AUX
easat-8177	16	13	strengthen	strengthen	VERB
easat-8177	16	14	its	its	PRON
easat-8177	16	15	identity	identity	NOUN
easat-8177	16	16	,	,	PUNCT
easat-8177	16	17	foster	foster	ADJ
easat-8177	16	18	interaction	interaction	NOUN
easat-8177	16	19	,	,	PUNCT
easat-8177	16	20	and	and	CCONJ
easat-8177	16	21	consolidate	consolidate	VERB
easat-8177	16	22	its	its	PRON
easat-8177	16	23	presence	presence	NOUN
easat-8177	16	24	in	in	ADP
easat-8177	16	25	a	a	DET
easat-8177	16	26	saturated	saturated	ADJ
easat-8177	16	27	and	and	CCONJ
easat-8177	16	28	ever	ever	ADV
easat-8177	16	29	-	-	PUNCT
easat-8177	16	30	evolving	evolve	VERB
easat-8177	16	31	market	market	NOUN
easat-8177	16	32	.	.	PUNCT
easat-8177	17	1	in	in	ADP
easat-8177	17	2	this	this	DET
easat-8177	17	3	context	context	NOUN
easat-8177	17	4	,	,	PUNCT
easat-8177	17	5	communication	communication	NOUN
easat-8177	17	6	plays	play	VERB
easat-8177	17	7	a	a	DET
easat-8177	17	8	crucial	crucial	ADJ
easat-8177	17	9	role	role	NOUN
easat-8177	17	10	.	.	PUNCT
easat-8177	18	1	according	accord	VERB
easat-8177	18	2	to	to	ADP
easat-8177	18	3	delgado	delgado	NOUN
easat-8177	18	4	[	[	X
easat-8177	18	5	1	1	X
easat-8177	18	6	]	]	PUNCT
easat-8177	18	7	in	in	ADP
easat-8177	18	8	a	a	DET
easat-8177	18	9	constantly	constantly	ADV
easat-8177	18	10	changing	change	VERB
easat-8177	18	11	world	world	NOUN
easat-8177	18	12	,	,	PUNCT
easat-8177	18	13	communication	communication	NOUN
easat-8177	18	14	plays	play	VERB
easat-8177	18	15	a	a	DET
easat-8177	18	16	fundamental	fundamental	ADJ
easat-8177	18	17	role	role	NOUN
easat-8177	18	18	in	in	ADP
easat-8177	18	19	the	the	DET
easat-8177	18	20	development	development	NOUN
easat-8177	18	21	of	of	ADP
easat-8177	18	22	human	human	ADJ
easat-8177	18	23	relationships	relationship	NOUN
easat-8177	18	24	.	.	PUNCT
easat-8177	19	1	it	it	PRON
easat-8177	19	2	is	be	AUX
easat-8177	19	3	not	not	PART
easat-8177	19	4	merely	merely	ADV
easat-8177	19	5	about	about	ADP
easat-8177	19	6	transmitting	transmit	VERB
easat-8177	19	7	a	a	DET
easat-8177	19	8	message	message	NOUN
easat-8177	19	9	,	,	PUNCT
easat-8177	19	10	as	as	ADP
easat-8177	19	11	in	in	ADP
easat-8177	19	12	the	the	DET
easat-8177	19	13	traditional	traditional	ADJ
easat-8177	19	14	model	model	NOUN
easat-8177	19	15	where	where	SCONJ
easat-8177	19	16	a	a	DET
easat-8177	19	17	sender	sender	NOUN
easat-8177	19	18	sends	send	VERB
easat-8177	19	19	a	a	DET
easat-8177	19	20	message	message	NOUN
easat-8177	19	21	to	to	ADP
easat-8177	19	22	a	a	DET
easat-8177	19	23	receiver	receiver	NOUN
easat-8177	19	24	who	who	PRON
easat-8177	19	25	receives	receive	VERB
easat-8177	19	26	it	it	PRON
easat-8177	19	27	without	without	ADP
easat-8177	19	28	further	further	ADJ
easat-8177	19	29	interaction	interaction	NOUN
easat-8177	19	30	.	.	PUNCT
easat-8177	20	1	today	today	NOUN
easat-8177	20	2	,	,	PUNCT
easat-8177	20	3	communication	communication	NOUN
easat-8177	20	4	is	be	AUX
easat-8177	20	5	more	more	ADV
easat-8177	20	6	dynamic	dynamic	ADJ
easat-8177	20	7	,	,	PUNCT
easat-8177	20	8	as	as	SCONJ
easat-8177	20	9	both	both	DET
easat-8177	20	10	parties	party	NOUN
easat-8177	20	11	actively	actively	ADV
easat-8177	20	12	participate	participate	VERB
easat-8177	20	13	in	in	ADP
easat-8177	20	14	the	the	DET
easat-8177	20	15	cocreation	cocreation	NOUN
easat-8177	20	16	of	of	ADP
easat-8177	20	17	meanings	meaning	NOUN
easat-8177	20	18	.	.	PUNCT
easat-8177	21	1	through	through	ADP
easat-8177	21	2	words	word	NOUN
easat-8177	21	3	,	,	PUNCT
easat-8177	21	4	gestures	gesture	NOUN
easat-8177	21	5	,	,	PUNCT
easat-8177	21	6	and	and	CCONJ
easat-8177	21	7	other	other	ADJ
easat-8177	21	8	nonverbal	nonverbal	ADJ
easat-8177	21	9	elements	element	NOUN
easat-8177	21	10	,	,	PUNCT
easat-8177	21	11	a	a	DET
easat-8177	21	12	bond	bond	NOUN
easat-8177	21	13	with	with	ADP
easat-8177	21	14	an	an	DET
easat-8177	21	15	emotional	emotional	ADJ
easat-8177	21	16	connection	connection	NOUN
easat-8177	21	17	is	be	AUX
easat-8177	21	18	created	create	VERB
easat-8177	21	19	.	.	PUNCT
easat-8177	22	1	this	this	PRON
easat-8177	22	2	occurs	occur	VERB
easat-8177	22	3	because	because	SCONJ
easat-8177	22	4	communication	communication	NOUN
easat-8177	22	5	,	,	PUNCT
easat-8177	22	6	as	as	ADP
easat-8177	22	7	a	a	DET
easat-8177	22	8	theoretical	theoretical	ADJ
easat-8177	22	9	and	and	CCONJ
easat-8177	22	10	comprehensive	comprehensive	ADJ
easat-8177	22	11	possibility	possibility	NOUN
easat-8177	22	12	,	,	PUNCT
easat-8177	22	13	is	be	AUX
easat-8177	22	14	no	no	ADV
easat-8177	22	15	longer	long	ADV
easat-8177	22	16	limited	limit	VERB
easat-8177	22	17	solely	solely	ADV
easat-8177	22	18	to	to	ADP
easat-8177	22	19	information	information	NOUN
easat-8177	22	20	transmission	transmission	NOUN
easat-8177	22	21	but	but	CCONJ
easat-8177	22	22	seeks	seek	VERB
easat-8177	22	23	a	a	DET
easat-8177	22	24	deep	deep	ADJ
easat-8177	22	25	understanding	understanding	NOUN
easat-8177	22	26	of	of	ADP
easat-8177	22	27	what	what	PRON
easat-8177	22	28	is	be	AUX
easat-8177	22	29	truly	truly	ADV
easat-8177	22	30	meant	mean	VERB
easat-8177	22	31	to	to	PART
easat-8177	22	32	be	be	AUX
easat-8177	22	33	expressed	express	VERB
easat-8177	22	34	.	.	PUNCT
easat-8177	23	1	the	the	DET
easat-8177	23	2	realization	realization	NOUN
easat-8177	23	3	that	that	SCONJ
easat-8177	23	4	the	the	DET
easat-8177	23	5	message	message	NOUN
easat-8177	23	6	goes	go	VERB
easat-8177	23	7	beyond	beyond	ADP
easat-8177	23	8	provoked	provoke	VERB
easat-8177	23	9	changes	change	NOUN
easat-8177	23	10	in	in	ADP
easat-8177	23	11	disciplines	discipline	NOUN
easat-8177	23	12	such	such	ADJ
easat-8177	23	13	as	as	ADP
easat-8177	23	14	advertising	advertising	NOUN
easat-8177	23	15	and	and	CCONJ
easat-8177	23	16	marketing	marketing	NOUN
easat-8177	23	17	.	.	PUNCT
easat-8177	24	1	as	as	SCONJ
easat-8177	24	2	marketing	marketing	NOUN
easat-8177	24	3	became	become	VERB
easat-8177	24	4	professionalized	professionalized	ADJ
easat-8177	24	5	,	,	PUNCT
easat-8177	24	6	it	it	PRON
easat-8177	24	7	began	begin	VERB
easat-8177	24	8	to	to	PART
easat-8177	24	9	be	be	AUX
easat-8177	24	10	perceived	perceive	VERB
easat-8177	24	11	as	as	ADP
easat-8177	24	12	a	a	DET
easat-8177	24	13	communication	communication	NOUN
easat-8177	24	14	tool	tool	NOUN
easat-8177	24	15	available	available	ADJ
easat-8177	24	16	to	to	PART
easat-8177	24	17	develop	develop	VERB
easat-8177	24	18	strategies	strategy	NOUN
easat-8177	24	19	capable	capable	ADJ
easat-8177	24	20	of	of	ADP
easat-8177	24	21	influencing	influence	VERB
easat-8177	24	22	consumer	consumer	NOUN
easat-8177	24	23	purchasing	purchasing	NOUN
easat-8177	24	24	decisions	decision	NOUN
easat-8177	24	25	.	.	PUNCT
easat-8177	25	1	vicuña	vicuña	ADJ
easat-8177	25	2	[	[	X
easat-8177	25	3	2	2	NUM
easat-8177	25	4	]	]	PUNCT
easat-8177	25	5	points	point	VERB
easat-8177	25	6	out	out	ADP
easat-8177	25	7	that	that	SCONJ
easat-8177	25	8	communication	communication	NOUN
easat-8177	25	9	within	within	ADP
easat-8177	25	10	marketing	marketing	NOUN
easat-8177	25	11	uses	use	VERB
easat-8177	25	12	influential	influential	ADJ
easat-8177	25	13	and	and	CCONJ
easat-8177	25	14	advertising	advertising	NOUN
easat-8177	25	15	techniques	technique	NOUN
easat-8177	25	16	,	,	PUNCT
easat-8177	25	17	which	which	PRON
easat-8177	25	18	have	have	AUX
easat-8177	25	19	been	be	AUX
easat-8177	25	20	employed	employ	VERB
easat-8177	25	21	since	since	SCONJ
easat-8177	25	22	the	the	DET
easat-8177	25	23	early	early	ADJ
easat-8177	25	24	days	day	NOUN
easat-8177	25	25	of	of	ADP
easat-8177	25	26	sales	sale	NOUN
easat-8177	25	27	.	.	PUNCT
easat-8177	26	1	one	one	NUM
easat-8177	26	2	of	of	ADP
easat-8177	26	3	the	the	DET
easat-8177	26	4	most	most	ADV
easat-8177	26	5	traditional	traditional	ADJ
easat-8177	26	6	forms	form	NOUN
easat-8177	26	7	of	of	ADP
easat-8177	26	8	advertising	advertising	NOUN
easat-8177	26	9	,	,	PUNCT
easat-8177	26	10	known	know	VERB
easat-8177	26	11	as	as	ADP
easat-8177	26	12	"	"	PUNCT
easat-8177	26	13	word	word	NOUN
easat-8177	26	14	of	of	ADP
easat-8177	26	15	mouth	mouth	NOUN
easat-8177	26	16	,	,	PUNCT
easat-8177	26	17	"	"	PUNCT
easat-8177	26	18	has	have	AUX
easat-8177	26	19	been	be	AUX
easat-8177	26	20	and	and	CCONJ
easat-8177	26	21	continues	continue	VERB
easat-8177	26	22	to	to	PART
easat-8177	26	23	be	be	AUX
easat-8177	26	24	essential	essential	ADJ
easat-8177	26	25	for	for	ADP
easat-8177	26	26	attracting	attract	VERB
easat-8177	26	27	https://orcid.org/0000-0002-2668-3124	https://orcid.org/0000-0002-2668-3124	PROPN
easat-8177	26	28	1504	1504	NUM
easat-8177	26	29	edelweiss	edelweiss	PROPN
easat-8177	26	30	applied	apply	VERB
easat-8177	26	31	science	science	NOUN
easat-8177	26	32	and	and	CCONJ
easat-8177	26	33	technology	technology	NOUN
easat-8177	26	34	issn	issn	PROPN
easat-8177	26	35	:	:	PUNCT
easat-8177	26	36	2576	2576	NUM
easat-8177	26	37	-	-	SYM
easat-8177	26	38	8484	8484	NUM
easat-8177	26	39	vol	vol	NOUN
easat-8177	26	40	.	.	PROPN
easat-8177	27	1	9	9	NUM
easat-8177	27	2	,	,	PUNCT
easat-8177	27	3	no	no	INTJ
easat-8177	27	4	.	.	NOUN
easat-8177	28	1	6	6	NUM
easat-8177	28	2	:	:	PUNCT
easat-8177	28	3	1503	1503	NUM
easat-8177	28	4	-	-	SYM
easat-8177	28	5	1512	1512	NUM
easat-8177	28	6	,	,	PUNCT
easat-8177	28	7	2025	2025	NUM
easat-8177	28	8	doi	doi	NOUN
easat-8177	28	9	:	:	PUNCT
easat-8177	28	10	10.55214/25768484.v9i6.8177	10.55214/25768484.v9i6.8177	NUM
easat-8177	28	11	©	©	PROPN
easat-8177	28	12	2025	2025	NUM
easat-8177	28	13	by	by	ADP
easat-8177	28	14	the	the	DET
easat-8177	28	15	authors	author	NOUN
easat-8177	28	16	;	;	PUNCT
easat-8177	28	17	licensee	licensee	PROPN
easat-8177	28	18	learning	learn	VERB
easat-8177	28	19	gate	gate	NOUN
easat-8177	28	20	customers	customer	NOUN
easat-8177	28	21	.	.	PUNCT
easat-8177	29	1	to	to	ADP
easat-8177	29	2	this	this	DET
easat-8177	29	3	day	day	NOUN
easat-8177	29	4	,	,	PUNCT
easat-8177	29	5	this	this	DET
easat-8177	29	6	technique	technique	NOUN
easat-8177	29	7	is	be	AUX
easat-8177	29	8	considered	consider	VERB
easat-8177	29	9	one	one	NUM
easat-8177	29	10	of	of	ADP
easat-8177	29	11	the	the	DET
easat-8177	29	12	most	most	ADV
easat-8177	29	13	important	important	ADJ
easat-8177	29	14	,	,	PUNCT
easat-8177	29	15	as	as	SCONJ
easat-8177	29	16	word	word	NOUN
easat-8177	29	17	of	of	ADP
easat-8177	29	18	mouth	mouth	NOUN
easat-8177	29	19	represents	represent	VERB
easat-8177	29	20	a	a	DET
easat-8177	29	21	highly	highly	ADV
easat-8177	29	22	effective	effective	ADJ
easat-8177	29	23	form	form	NOUN
easat-8177	29	24	of	of	ADP
easat-8177	29	25	advertising	advertising	NOUN
easat-8177	29	26	.	.	PUNCT
easat-8177	30	1	however	however	ADV
easat-8177	30	2	,	,	PUNCT
easat-8177	30	3	it	it	PRON
easat-8177	30	4	is	be	AUX
easat-8177	30	5	also	also	ADV
easat-8177	30	6	important	important	ADJ
easat-8177	30	7	to	to	PART
easat-8177	30	8	recognize	recognize	VERB
easat-8177	30	9	that	that	SCONJ
easat-8177	30	10	,	,	PUNCT
easat-8177	30	11	over	over	ADP
easat-8177	30	12	time	time	NOUN
easat-8177	30	13	,	,	PUNCT
easat-8177	30	14	media	medium	NOUN
easat-8177	30	15	channels	channel	NOUN
easat-8177	30	16	have	have	AUX
easat-8177	30	17	begun	begin	VERB
easat-8177	30	18	to	to	PART
easat-8177	30	19	have	have	VERB
easat-8177	30	20	an	an	DET
easat-8177	30	21	increasingly	increasingly	ADV
easat-8177	30	22	greater	great	ADJ
easat-8177	30	23	impact	impact	NOUN
easat-8177	30	24	on	on	ADP
easat-8177	30	25	marketing	marketing	NOUN
easat-8177	30	26	strategies	strategy	NOUN
easat-8177	30	27	.	.	PUNCT
easat-8177	31	1	the	the	DET
easat-8177	31	2	evolution	evolution	NOUN
easat-8177	31	3	from	from	ADP
easat-8177	31	4	mass	mass	ADJ
easat-8177	31	5	marketing	marketing	NOUN
easat-8177	31	6	to	to	ADP
easat-8177	31	7	more	more	ADV
easat-8177	31	8	personalized	personalized	ADJ
easat-8177	31	9	marketing	marketing	NOUN
easat-8177	31	10	marks	mark	NOUN
easat-8177	31	11	the	the	DET
easat-8177	31	12	beginning	beginning	NOUN
easat-8177	31	13	of	of	ADP
easat-8177	31	14	a	a	DET
easat-8177	31	15	new	new	ADJ
easat-8177	31	16	approach	approach	NOUN
easat-8177	31	17	,	,	PUNCT
easat-8177	31	18	based	base	VERB
easat-8177	31	19	on	on	ADP
easat-8177	31	20	modernity	modernity	NOUN
easat-8177	31	21	,	,	PUNCT
easat-8177	31	22	which	which	PRON
easat-8177	31	23	focuses	focus	VERB
easat-8177	31	24	on	on	ADP
easat-8177	31	25	strategies	strategy	NOUN
easat-8177	31	26	tailored	tailor	VERB
easat-8177	31	27	to	to	ADP
easat-8177	31	28	individual	individual	ADJ
easat-8177	31	29	customer	customer	NOUN
easat-8177	31	30	tastes	taste	NOUN
easat-8177	31	31	.	.	PUNCT
easat-8177	32	1	in	in	ADP
easat-8177	32	2	this	this	DET
easat-8177	32	3	context	context	NOUN
easat-8177	32	4	,	,	PUNCT
easat-8177	32	5	communication	communication	NOUN
easat-8177	32	6	plays	play	VERB
easat-8177	32	7	a	a	DET
easat-8177	32	8	fundamental	fundamental	ADJ
easat-8177	32	9	role	role	NOUN
easat-8177	32	10	in	in	ADP
easat-8177	32	11	connecting	connect	VERB
easat-8177	32	12	the	the	DET
easat-8177	32	13	brand	brand	NOUN
easat-8177	32	14	with	with	ADP
easat-8177	32	15	the	the	DET
easat-8177	32	16	public	public	NOUN
easat-8177	32	17	,	,	PUNCT
easat-8177	32	18	considering	consider	VERB
easat-8177	32	19	their	their	PRON
easat-8177	32	20	preferences	preference	NOUN
easat-8177	32	21	and	and	CCONJ
easat-8177	32	22	needs	need	NOUN
easat-8177	32	23	.	.	PUNCT
easat-8177	33	1	this	this	DET
easat-8177	33	2	evolutionary	evolutionary	ADJ
easat-8177	33	3	process	process	NOUN
easat-8177	33	4	goes	go	VERB
easat-8177	33	5	further	far	ADV
easat-8177	33	6	,	,	PUNCT
easat-8177	33	7	overcoming	overcome	VERB
easat-8177	33	8	the	the	DET
easat-8177	33	9	barriers	barrier	NOUN
easat-8177	33	10	of	of	ADP
easat-8177	33	11	one	one	NUM
easat-8177	33	12	-	-	PUNCT
easat-8177	33	13	way	way	NOUN
easat-8177	33	14	communication	communication	NOUN
easat-8177	33	15	without	without	ADP
easat-8177	33	16	considering	consider	VERB
easat-8177	33	17	what	what	PRON
easat-8177	33	18	the	the	DET
easat-8177	33	19	customer	customer	NOUN
easat-8177	33	20	truly	truly	ADV
easat-8177	33	21	desires	desire	NOUN
easat-8177	33	22	or	or	CCONJ
easat-8177	33	23	needs	need	NOUN
easat-8177	33	24	.	.	PUNCT
easat-8177	34	1	according	accord	VERB
easat-8177	34	2	to	to	ADP
easat-8177	34	3	kotler	kotler	NOUN
easat-8177	34	4	[	[	X
easat-8177	34	5	3	3	X
easat-8177	34	6	]	]	X
easat-8177	34	7	the	the	DET
easat-8177	34	8	emergence	emergence	NOUN
easat-8177	34	9	of	of	ADP
easat-8177	34	10	radio	radio	NOUN
easat-8177	34	11	and	and	CCONJ
easat-8177	34	12	television	television	NOUN
easat-8177	34	13	in	in	ADP
easat-8177	34	14	the	the	DET
easat-8177	34	15	20th	20th	ADJ
easat-8177	34	16	century	century	NOUN
easat-8177	34	17	increased	increase	VERB
easat-8177	34	18	the	the	DET
easat-8177	34	19	importance	importance	NOUN
easat-8177	34	20	of	of	ADP
easat-8177	34	21	marketing	marketing	NOUN
easat-8177	34	22	,	,	PUNCT
easat-8177	34	23	allowing	allow	VERB
easat-8177	34	24	brands	brand	NOUN
easat-8177	34	25	to	to	PART
easat-8177	34	26	reach	reach	VERB
easat-8177	34	27	a	a	DET
easat-8177	34	28	broader	broad	ADJ
easat-8177	34	29	audience	audience	NOUN
easat-8177	34	30	.	.	PUNCT
easat-8177	35	1	these	these	DET
easat-8177	35	2	messages	message	NOUN
easat-8177	35	3	were	be	AUX
easat-8177	35	4	designed	design	VERB
easat-8177	35	5	to	to	PART
easat-8177	35	6	reach	reach	VERB
easat-8177	35	7	large	large	ADJ
easat-8177	35	8	audiences	audience	NOUN
easat-8177	35	9	,	,	PUNCT
easat-8177	35	10	making	make	VERB
easat-8177	35	11	it	it	PRON
easat-8177	35	12	impossible	impossible	ADJ
easat-8177	35	13	to	to	PART
easat-8177	35	14	obtain	obtain	VERB
easat-8177	35	15	feedback	feedback	NOUN
easat-8177	35	16	on	on	ADP
easat-8177	35	17	whether	whether	SCONJ
easat-8177	35	18	the	the	DET
easat-8177	35	19	objective	objective	NOUN
easat-8177	35	20	of	of	ADP
easat-8177	35	21	influencing	influence	VERB
easat-8177	35	22	public	public	ADJ
easat-8177	35	23	decisions	decision	NOUN
easat-8177	35	24	was	be	AUX
easat-8177	35	25	being	be	AUX
easat-8177	35	26	met	meet	VERB
easat-8177	35	27	.	.	PUNCT
easat-8177	36	1	to	to	PART
easat-8177	36	2	achieve	achieve	VERB
easat-8177	36	3	a	a	DET
easat-8177	36	4	more	more	ADV
easat-8177	36	5	personal	personal	ADJ
easat-8177	36	6	and	and	CCONJ
easat-8177	36	7	direct	direct	ADJ
easat-8177	36	8	relationship	relationship	NOUN
easat-8177	36	9	,	,	PUNCT
easat-8177	36	10	marketing	marketing	NOUN
easat-8177	36	11	underwent	underwent	NOUN
easat-8177	36	12	a	a	DET
easat-8177	36	13	fundamental	fundamental	ADJ
easat-8177	36	14	change	change	NOUN
easat-8177	36	15	;	;	PUNCT
easat-8177	36	16	it	it	PRON
easat-8177	36	17	began	begin	VERB
easat-8177	36	18	to	to	PART
easat-8177	36	19	consider	consider	VERB
easat-8177	36	20	the	the	DET
easat-8177	36	21	needs	need	NOUN
easat-8177	36	22	and	and	CCONJ
easat-8177	36	23	interests	interest	NOUN
easat-8177	36	24	of	of	ADP
easat-8177	36	25	each	each	DET
easat-8177	36	26	audience	audience	NOUN
easat-8177	36	27	segment	segment	NOUN
easat-8177	36	28	so	so	SCONJ
easat-8177	36	29	that	that	SCONJ
easat-8177	36	30	the	the	DET
easat-8177	36	31	customer	customer	NOUN
easat-8177	36	32	felt	feel	VERB
easat-8177	36	33	proximity	proximity	NOUN
easat-8177	36	34	,	,	PUNCT
easat-8177	36	35	trust	trust	NOUN
easat-8177	36	36	,	,	PUNCT
easat-8177	36	37	and	and	CCONJ
easat-8177	36	38	saw	see	VERB
easat-8177	36	39	themselves	themselves	PRON
easat-8177	36	40	as	as	ADP
easat-8177	36	41	an	an	DET
easat-8177	36	42	important	important	ADJ
easat-8177	36	43	part	part	NOUN
easat-8177	36	44	of	of	ADP
easat-8177	36	45	the	the	DET
easat-8177	36	46	brand	brand	NOUN
easat-8177	36	47	.	.	PUNCT
easat-8177	37	1	in	in	ADP
easat-8177	37	2	an	an	DET
easat-8177	37	3	ever	ever	ADV
easat-8177	37	4	-	-	PUNCT
easat-8177	37	5	evolving	evolve	VERB
easat-8177	37	6	world	world	NOUN
easat-8177	37	7	,	,	PUNCT
easat-8177	37	8	new	new	ADJ
easat-8177	37	9	mass	mass	NOUN
easat-8177	37	10	media	medium	NOUN
easat-8177	37	11	emerge	emerge	VERB
easat-8177	37	12	,	,	PUNCT
easat-8177	37	13	especially	especially	ADV
easat-8177	37	14	with	with	ADP
easat-8177	37	15	the	the	DET
easat-8177	37	16	advent	advent	NOUN
easat-8177	37	17	of	of	ADP
easat-8177	37	18	the	the	DET
easat-8177	37	19	internet	internet	NOUN
easat-8177	37	20	.	.	PUNCT
easat-8177	38	1	this	this	PRON
easat-8177	38	2	makes	make	VERB
easat-8177	38	3	the	the	DET
easat-8177	38	4	power	power	NOUN
easat-8177	38	5	to	to	PART
easat-8177	38	6	connect	connect	VERB
easat-8177	38	7	with	with	ADP
easat-8177	38	8	customers	customer	NOUN
easat-8177	38	9	through	through	ADP
easat-8177	38	10	clearer	clear	ADJ
easat-8177	38	11	and	and	CCONJ
easat-8177	38	12	more	more	ADV
easat-8177	38	13	understandable	understandable	ADJ
easat-8177	38	14	messages	message	NOUN
easat-8177	38	15	even	even	ADV
easat-8177	38	16	more	more	ADV
easat-8177	38	17	significant	significant	ADJ
easat-8177	38	18	,	,	PUNCT
easat-8177	38	19	without	without	ADP
easat-8177	38	20	losing	lose	VERB
easat-8177	38	21	the	the	DET
easat-8177	38	22	ability	ability	NOUN
easat-8177	38	23	to	to	PART
easat-8177	38	24	transmit	transmit	VERB
easat-8177	38	25	on	on	ADP
easat-8177	38	26	a	a	DET
easat-8177	38	27	large	large	ADJ
easat-8177	38	28	scale	scale	NOUN
easat-8177	38	29	.	.	PUNCT
easat-8177	39	1	according	accord	VERB
easat-8177	39	2	to	to	ADP
easat-8177	39	3	díaz	díaz	NOUN
easat-8177	39	4	[	[	X
easat-8177	39	5	4	4	NUM
easat-8177	39	6	]	]	X
easat-8177	39	7	the	the	DET
easat-8177	39	8	emergence	emergence	NOUN
easat-8177	39	9	of	of	ADP
easat-8177	39	10	the	the	DET
easat-8177	39	11	internet	internet	NOUN
easat-8177	39	12	in	in	ADP
easat-8177	39	13	the	the	DET
easat-8177	39	14	1990s	1990	NOUN
easat-8177	39	15	completely	completely	ADV
easat-8177	39	16	transformed	transform	VERB
easat-8177	39	17	the	the	DET
easat-8177	39	18	way	way	NOUN
easat-8177	39	19	of	of	ADP
easat-8177	39	20	communicating	communicate	VERB
easat-8177	39	21	,	,	PUNCT
easat-8177	39	22	as	as	SCONJ
easat-8177	39	23	marketing	marketing	NOUN
easat-8177	39	24	became	become	VERB
easat-8177	39	25	a	a	DET
easat-8177	39	26	more	more	ADV
easat-8177	39	27	interactive	interactive	ADJ
easat-8177	39	28	and	and	CCONJ
easat-8177	39	29	personalized	personalized	ADJ
easat-8177	39	30	form	form	NOUN
easat-8177	39	31	of	of	ADP
easat-8177	39	32	communication	communication	NOUN
easat-8177	39	33	.	.	PUNCT
easat-8177	40	1	this	this	PRON
easat-8177	40	2	allowed	allow	VERB
easat-8177	40	3	for	for	ADP
easat-8177	40	4	more	more	ADV
easat-8177	40	5	precise	precise	ADJ
easat-8177	40	6	audience	audience	NOUN
easat-8177	40	7	segmentation	segmentation	NOUN
easat-8177	40	8	and	and	CCONJ
easat-8177	40	9	,	,	PUNCT
easat-8177	40	10	in	in	ADP
easat-8177	40	11	turn	turn	NOUN
easat-8177	40	12	,	,	PUNCT
easat-8177	40	13	real	real	ADJ
easat-8177	40	14	-	-	PUNCT
easat-8177	40	15	time	time	NOUN
easat-8177	40	16	communication	communication	NOUN
easat-8177	40	17	,	,	PUNCT
easat-8177	40	18	fostering	foster	VERB
easat-8177	40	19	the	the	DET
easat-8177	40	20	creation	creation	NOUN
easat-8177	40	21	of	of	ADP
easat-8177	40	22	more	more	ADJ
easat-8177	40	23	direct	direct	ADJ
easat-8177	40	24	bonds	bond	NOUN
easat-8177	40	25	between	between	ADP
easat-8177	40	26	brands	brand	NOUN
easat-8177	40	27	and	and	CCONJ
easat-8177	40	28	consumers	consumer	NOUN
easat-8177	40	29	,	,	PUNCT
easat-8177	40	30	marking	mark	VERB
easat-8177	40	31	the	the	DET
easat-8177	40	32	end	end	NOUN
easat-8177	40	33	of	of	ADP
easat-8177	40	34	one	one	NUM
easat-8177	40	35	-	-	PUNCT
easat-8177	40	36	way	way	NOUN
easat-8177	40	37	marketing	marketing	NOUN
easat-8177	40	38	.	.	PUNCT
easat-8177	41	1	thus	thus	ADV
easat-8177	41	2	,	,	PUNCT
easat-8177	41	3	a	a	DET
easat-8177	41	4	new	new	ADJ
easat-8177	41	5	bidirectional	bidirectional	ADJ
easat-8177	41	6	model	model	NOUN
easat-8177	41	7	emerged	emerge	VERB
easat-8177	41	8	,	,	PUNCT
easat-8177	41	9	where	where	SCONJ
easat-8177	41	10	feedback	feedback	NOUN
easat-8177	41	11	and	and	CCONJ
easat-8177	41	12	interaction	interaction	NOUN
easat-8177	41	13	became	become	VERB
easat-8177	41	14	key	key	ADJ
easat-8177	41	15	tools	tool	NOUN
easat-8177	41	16	to	to	PART
easat-8177	41	17	consider	consider	VERB
easat-8177	41	18	.	.	PUNCT
easat-8177	42	1	segura	segura	NOUN
easat-8177	42	2	and	and	CCONJ
easat-8177	42	3	garriga	garriga	ADJ
easat-8177	43	1	[	[	X
easat-8177	43	2	5	5	NUM
easat-8177	43	3	]	]	PUNCT
easat-8177	43	4	indicate	indicate	VERB
easat-8177	43	5	that	that	SCONJ
easat-8177	43	6	communication	communication	NOUN
easat-8177	43	7	in	in	ADP
easat-8177	43	8	marketing	marketing	NOUN
easat-8177	43	9	is	be	AUX
easat-8177	43	10	no	no	ADV
easat-8177	43	11	longer	long	ADV
easat-8177	43	12	limited	limit	VERB
easat-8177	43	13	to	to	ADP
easat-8177	43	14	transmitting	transmit	VERB
easat-8177	43	15	information	information	NOUN
easat-8177	43	16	or	or	CCONJ
easat-8177	43	17	messages	message	NOUN
easat-8177	43	18	but	but	CCONJ
easat-8177	43	19	goes	go	VERB
easat-8177	43	20	further	far	ADV
easat-8177	43	21	by	by	ADP
easat-8177	43	22	allowing	allow	VERB
easat-8177	43	23	the	the	DET
easat-8177	43	24	establishment	establishment	NOUN
easat-8177	43	25	of	of	ADP
easat-8177	43	26	an	an	DET
easat-8177	43	27	emotional	emotional	ADJ
easat-8177	43	28	bond	bond	NOUN
easat-8177	43	29	and	and	CCONJ
easat-8177	43	30	a	a	DET
easat-8177	43	31	constant	constant	ADJ
easat-8177	43	32	,	,	PUNCT
easat-8177	43	33	solid	solid	ADJ
easat-8177	43	34	relationship	relationship	NOUN
easat-8177	43	35	with	with	ADP
easat-8177	43	36	the	the	DET
easat-8177	43	37	customer	customer	NOUN
easat-8177	43	38	.	.	PUNCT
easat-8177	44	1	this	this	PRON
easat-8177	44	2	,	,	PUNCT
easat-8177	44	3	in	in	ADP
easat-8177	44	4	turn	turn	NOUN
easat-8177	44	5	,	,	PUNCT
easat-8177	44	6	facilitates	facilitate	VERB
easat-8177	44	7	the	the	DET
easat-8177	44	8	customer	customer	NOUN
easat-8177	44	9	’s	’s	PART
easat-8177	44	10	consideration	consideration	NOUN
easat-8177	44	11	of	of	ADP
easat-8177	44	12	maintaining	maintain	VERB
easat-8177	44	13	loyalty	loyalty	NOUN
easat-8177	44	14	,	,	PUNCT
easat-8177	44	15	committing	commit	VERB
easat-8177	44	16	to	to	ADP
easat-8177	44	17	being	be	AUX
easat-8177	44	18	a	a	DET
easat-8177	44	19	regular	regular	ADJ
easat-8177	44	20	customer	customer	NOUN
easat-8177	44	21	of	of	ADP
easat-8177	44	22	the	the	DET
easat-8177	44	23	brand	brand	NOUN
easat-8177	44	24	.	.	PUNCT
easat-8177	45	1	all	all	DET
easat-8177	45	2	this	this	PRON
easat-8177	45	3	is	be	AUX
easat-8177	45	4	possible	possible	ADJ
easat-8177	45	5	thanks	thank	NOUN
easat-8177	45	6	to	to	ADP
easat-8177	45	7	the	the	DET
easat-8177	45	8	evolution	evolution	NOUN
easat-8177	45	9	of	of	ADP
easat-8177	45	10	marketing	marketing	NOUN
easat-8177	45	11	,	,	PUNCT
easat-8177	45	12	especially	especially	ADV
easat-8177	45	13	with	with	ADP
easat-8177	45	14	the	the	DET
easat-8177	45	15	use	use	NOUN
easat-8177	45	16	of	of	ADP
easat-8177	45	17	digital	digital	ADJ
easat-8177	45	18	media	medium	NOUN
easat-8177	45	19	,	,	PUNCT
easat-8177	45	20	which	which	PRON
easat-8177	45	21	allows	allow	VERB
easat-8177	45	22	the	the	DET
easat-8177	45	23	application	application	NOUN
easat-8177	45	24	of	of	ADP
easat-8177	45	25	strategies	strategy	NOUN
easat-8177	45	26	through	through	ADP
easat-8177	45	27	more	more	ADJ
easat-8177	45	28	personalized	personalized	ADJ
easat-8177	45	29	interactions	interaction	NOUN
easat-8177	45	30	.	.	PUNCT
easat-8177	46	1	in	in	ADP
easat-8177	46	2	the	the	DET
easat-8177	46	3	music	music	NOUN
easat-8177	46	4	industry	industry	NOUN
easat-8177	46	5	,	,	PUNCT
easat-8177	46	6	listeners	listener	NOUN
easat-8177	46	7	no	no	ADV
easat-8177	46	8	longer	long	ADV
easat-8177	46	9	consume	consume	VERB
easat-8177	46	10	only	only	ADV
easat-8177	46	11	songs	song	NOUN
easat-8177	46	12	;	;	PUNCT
easat-8177	46	13	today	today	NOUN
easat-8177	46	14	,	,	PUNCT
easat-8177	46	15	they	they	PRON
easat-8177	46	16	play	play	VERB
easat-8177	46	17	an	an	DET
easat-8177	46	18	active	active	ADJ
easat-8177	46	19	and	and	CCONJ
easat-8177	46	20	fundamental	fundamental	ADJ
easat-8177	46	21	role	role	NOUN
easat-8177	46	22	in	in	ADP
easat-8177	46	23	building	building	NOUN
easat-8177	46	24	and	and	CCONJ
easat-8177	46	25	positioning	position	VERB
easat-8177	46	26	the	the	DET
easat-8177	46	27	brand	brand	NOUN
easat-8177	46	28	of	of	ADP
easat-8177	46	29	each	each	DET
easat-8177	46	30	artist	artist	NOUN
easat-8177	46	31	or	or	CCONJ
easat-8177	46	32	group	group	NOUN
easat-8177	46	33	.	.	PUNCT
easat-8177	47	1	thus	thus	ADV
easat-8177	47	2	,	,	PUNCT
easat-8177	47	3	we	we	PRON
easat-8177	47	4	can	can	AUX
easat-8177	47	5	observe	observe	VERB
easat-8177	47	6	the	the	DET
easat-8177	47	7	transformation	transformation	NOUN
easat-8177	47	8	of	of	ADP
easat-8177	47	9	communication	communication	NOUN
easat-8177	47	10	within	within	ADP
easat-8177	47	11	an	an	DET
easat-8177	47	12	industry	industry	NOUN
easat-8177	47	13	like	like	ADP
easat-8177	47	14	music	music	NOUN
easat-8177	47	15	,	,	PUNCT
easat-8177	47	16	where	where	SCONJ
easat-8177	47	17	the	the	DET
easat-8177	47	18	strategies	strategy	NOUN
easat-8177	47	19	employed	employ	VERB
easat-8177	47	20	begin	begin	VERB
easat-8177	47	21	to	to	PART
easat-8177	47	22	respond	respond	VERB
easat-8177	47	23	to	to	ADP
easat-8177	47	24	the	the	DET
easat-8177	47	25	needs	need	NOUN
easat-8177	47	26	of	of	ADP
easat-8177	47	27	new	new	ADJ
easat-8177	47	28	audiences	audience	NOUN
easat-8177	47	29	.	.	PUNCT
easat-8177	48	1	the	the	DET
easat-8177	48	2	music	music	NOUN
easat-8177	48	3	industry	industry	NOUN
easat-8177	48	4	originated	originate	VERB
easat-8177	48	5	in	in	ADP
easat-8177	48	6	the	the	DET
easat-8177	48	7	late	late	ADJ
easat-8177	48	8	19th	19th	ADJ
easat-8177	48	9	century	century	NOUN
easat-8177	48	10	,	,	PUNCT
easat-8177	48	11	with	with	ADP
easat-8177	48	12	phonographs	phonograph	NOUN
easat-8177	48	13	and	and	CCONJ
easat-8177	48	14	wax	wax	NOUN
easat-8177	48	15	cylinders	cylinder	NOUN
easat-8177	48	16	as	as	ADP
easat-8177	48	17	the	the	DET
easat-8177	48	18	primary	primary	ADJ
easat-8177	48	19	recording	recording	NOUN
easat-8177	48	20	instruments	instrument	NOUN
easat-8177	48	21	,	,	PUNCT
easat-8177	48	22	while	while	SCONJ
easat-8177	48	23	music	music	NOUN
easat-8177	48	24	distribution	distribution	NOUN
easat-8177	48	25	was	be	AUX
easat-8177	48	26	done	do	VERB
easat-8177	48	27	through	through	ADP
easat-8177	48	28	sheet	sheet	NOUN
easat-8177	48	29	music	music	NOUN
easat-8177	48	30	and	and	CCONJ
easat-8177	48	31	live	live	ADJ
easat-8177	48	32	performances	performance	NOUN
easat-8177	48	33	.	.	PUNCT
easat-8177	49	1	in	in	ADP
easat-8177	49	2	the	the	DET
easat-8177	49	3	1950s	1950	NOUN
easat-8177	49	4	,	,	PUNCT
easat-8177	49	5	music	music	NOUN
easat-8177	49	6	dissemination	dissemination	NOUN
easat-8177	49	7	took	take	VERB
easat-8177	49	8	a	a	DET
easat-8177	49	9	turn	turn	NOUN
easat-8177	49	10	with	with	ADP
easat-8177	49	11	the	the	DET
easat-8177	49	12	arrival	arrival	NOUN
easat-8177	49	13	of	of	ADP
easat-8177	49	14	vinyl	vinyl	NOUN
easat-8177	49	15	records	record	NOUN
easat-8177	49	16	,	,	PUNCT
easat-8177	49	17	and	and	CCONJ
easat-8177	49	18	artists	artist	NOUN
easat-8177	49	19	began	begin	VERB
easat-8177	49	20	promoting	promote	VERB
easat-8177	49	21	their	their	PRON
easat-8177	49	22	albums	album	NOUN
easat-8177	49	23	through	through	ADP
easat-8177	49	24	television	television	NOUN
easat-8177	49	25	and	and	CCONJ
easat-8177	49	26	radio	radio	NOUN
easat-8177	49	27	.	.	PUNCT
easat-8177	50	1	during	during	ADP
easat-8177	50	2	the	the	DET
easat-8177	50	3	1970s	1970	NOUN
easat-8177	50	4	and	and	CCONJ
easat-8177	50	5	1980s	1980	NOUN
easat-8177	50	6	,	,	PUNCT
easat-8177	50	7	vinyl	vinyl	NOUN
easat-8177	50	8	records	record	NOUN
easat-8177	50	9	remained	remain	VERB
easat-8177	50	10	popular	popular	ADJ
easat-8177	50	11	as	as	ADP
easat-8177	50	12	a	a	DET
easat-8177	50	13	distribution	distribution	NOUN
easat-8177	50	14	medium	medium	NOUN
easat-8177	50	15	,	,	PUNCT
easat-8177	50	16	while	while	SCONJ
easat-8177	50	17	cassettes	cassette	NOUN
easat-8177	50	18	emerged	emerge	VERB
easat-8177	50	19	as	as	ADP
easat-8177	50	20	a	a	DET
easat-8177	50	21	crucial	crucial	ADJ
easat-8177	50	22	tool	tool	NOUN
easat-8177	50	23	for	for	ADP
easat-8177	50	24	music	music	NOUN
easat-8177	50	25	distribution	distribution	NOUN
easat-8177	50	26	by	by	ADP
easat-8177	50	27	record	record	NOUN
easat-8177	50	28	companies	company	NOUN
easat-8177	50	29	[	[	X
easat-8177	50	30	6	6	NUM
easat-8177	50	31	]	]	PUNCT
easat-8177	50	32	.	.	PUNCT
easat-8177	51	1	according	accord	VERB
easat-8177	51	2	to	to	ADP
easat-8177	51	3	quiroga	quiroga	PROPN
easat-8177	51	4	[	[	X
easat-8177	51	5	7	7	NUM
easat-8177	51	6	]	]	X
easat-8177	51	7	digitalization	digitalization	NOUN
easat-8177	51	8	has	have	AUX
easat-8177	51	9	not	not	PART
easat-8177	51	10	only	only	ADV
easat-8177	51	11	transformed	transform	VERB
easat-8177	51	12	the	the	DET
easat-8177	51	13	various	various	ADJ
easat-8177	51	14	ways	way	NOUN
easat-8177	51	15	and	and	CCONJ
easat-8177	51	16	resources	resource	NOUN
easat-8177	51	17	artists	artist	NOUN
easat-8177	51	18	interact	interact	VERB
easat-8177	51	19	with	with	ADP
easat-8177	51	20	their	their	PRON
easat-8177	51	21	followers	follower	NOUN
easat-8177	51	22	but	but	CCONJ
easat-8177	51	23	has	have	AUX
easat-8177	51	24	also	also	ADV
easat-8177	51	25	changed	change	VERB
easat-8177	51	26	how	how	SCONJ
easat-8177	51	27	music	music	NOUN
easat-8177	51	28	is	be	AUX
easat-8177	51	29	advertised	advertise	VERB
easat-8177	51	30	and	and	CCONJ
easat-8177	51	31	disseminated	disseminate	VERB
easat-8177	51	32	in	in	ADP
easat-8177	51	33	the	the	DET
easat-8177	51	34	market	market	NOUN
easat-8177	51	35	.	.	PUNCT
easat-8177	52	1	technological	technological	ADJ
easat-8177	52	2	advancements	advancement	NOUN
easat-8177	52	3	demonstrate	demonstrate	VERB
easat-8177	52	4	why	why	SCONJ
easat-8177	52	5	innovations	innovation	NOUN
easat-8177	52	6	have	have	AUX
easat-8177	52	7	become	become	VERB
easat-8177	52	8	key	key	ADJ
easat-8177	52	9	steps	step	NOUN
easat-8177	52	10	for	for	ADP
easat-8177	52	11	the	the	DET
easat-8177	52	12	distribution	distribution	NOUN
easat-8177	52	13	,	,	PUNCT
easat-8177	52	14	consumption	consumption	NOUN
easat-8177	52	15	,	,	PUNCT
easat-8177	52	16	and	and	CCONJ
easat-8177	52	17	production	production	NOUN
easat-8177	52	18	of	of	ADP
easat-8177	52	19	music	music	NOUN
easat-8177	52	20	,	,	PUNCT
easat-8177	52	21	altering	alter	VERB
easat-8177	52	22	the	the	DET
easat-8177	52	23	conventional	conventional	ADJ
easat-8177	52	24	process	process	NOUN
easat-8177	52	25	of	of	ADP
easat-8177	52	26	distribution	distribution	NOUN
easat-8177	52	27	and	and	CCONJ
easat-8177	52	28	access	access	NOUN
easat-8177	52	29	in	in	ADP
easat-8177	52	30	subsequent	subsequent	ADJ
easat-8177	52	31	years	year	NOUN
easat-8177	52	32	.	.	PUNCT
easat-8177	53	1	for	for	ADP
easat-8177	53	2	gallardo	gallardo	PROPN
easat-8177	53	3	[	[	X
easat-8177	53	4	8	8	NUM
easat-8177	53	5	]	]	X
easat-8177	53	6	online	online	ADJ
easat-8177	53	7	music	music	NOUN
easat-8177	53	8	dissemination	dissemination	NOUN
easat-8177	53	9	has	have	AUX
easat-8177	53	10	simplified	simplify	VERB
easat-8177	53	11	many	many	ADJ
easat-8177	53	12	tasks	task	NOUN
easat-8177	53	13	.	.	PUNCT
easat-8177	54	1	for	for	ADP
easat-8177	54	2	example	example	NOUN
easat-8177	54	3	,	,	PUNCT
easat-8177	54	4	uploading	upload	VERB
easat-8177	54	5	mp3	mp3	NOUN
easat-8177	54	6	files	file	NOUN
easat-8177	54	7	to	to	ADP
easat-8177	54	8	various	various	ADJ
easat-8177	54	9	streaming	streaming	NOUN
easat-8177	54	10	platforms	platform	NOUN
easat-8177	54	11	is	be	AUX
easat-8177	54	12	not	not	PART
easat-8177	54	13	complicated	complicated	ADJ
easat-8177	54	14	and	and	CCONJ
easat-8177	54	15	does	do	AUX
easat-8177	54	16	not	not	PART
easat-8177	54	17	require	require	VERB
easat-8177	54	18	complex	complex	ADJ
easat-8177	54	19	processes	process	NOUN
easat-8177	54	20	or	or	CCONJ
easat-8177	54	21	permissions	permission	NOUN
easat-8177	54	22	to	to	PART
easat-8177	54	23	be	be	AUX
easat-8177	54	24	published	publish	VERB
easat-8177	54	25	and	and	CCONJ
easat-8177	54	26	shared	share	VERB
easat-8177	54	27	.	.	PUNCT
easat-8177	55	1	as	as	SCONJ
easat-8177	55	2	noted	note	VERB
easat-8177	55	3	by	by	ADP
easat-8177	55	4	gallardo	gallardo	PROPN
easat-8177	56	1	[	[	X
easat-8177	56	2	8	8	NUM
easat-8177	56	3	]	]	PUNCT
easat-8177	56	4	and	and	CCONJ
easat-8177	56	5	microfusa	microfusa	NOUN
easat-8177	56	6	[	[	X
easat-8177	56	7	9	9	NUM
easat-8177	56	8	]	]	PUNCT
easat-8177	56	9	before	before	ADP
easat-8177	56	10	the	the	DET
easat-8177	56	11	internet	internet	NOUN
easat-8177	56	12	,	,	PUNCT
easat-8177	56	13	music	music	NOUN
easat-8177	56	14	production	production	NOUN
easat-8177	56	15	represented	represent	VERB
easat-8177	56	16	a	a	DET
easat-8177	56	17	considerable	considerable	ADJ
easat-8177	56	18	investment	investment	NOUN
easat-8177	56	19	,	,	PUNCT
easat-8177	56	20	primarily	primarily	ADV
easat-8177	56	21	made	make	VERB
easat-8177	56	22	by	by	ADP
easat-8177	56	23	those	those	PRON
easat-8177	56	24	with	with	ADP
easat-8177	56	25	financial	financial	ADJ
easat-8177	56	26	backing	backing	NOUN
easat-8177	56	27	,	,	PUNCT
easat-8177	56	28	such	such	ADJ
easat-8177	56	29	as	as	ADP
easat-8177	56	30	record	record	NOUN
easat-8177	56	31	labels	label	NOUN
easat-8177	56	32	.	.	PUNCT
easat-8177	57	1	professional	professional	ADJ
easat-8177	57	2	studio	studio	NOUN
easat-8177	57	3	recordings	recording	NOUN
easat-8177	57	4	could	could	AUX
easat-8177	57	5	cost	cost	VERB
easat-8177	57	6	thousands	thousand	NOUN
easat-8177	57	7	of	of	ADP
easat-8177	57	8	dollars	dollar	NOUN
easat-8177	57	9	due	due	ADP
easat-8177	57	10	to	to	ADP
easat-8177	57	11	the	the	DET
easat-8177	57	12	use	use	NOUN
easat-8177	57	13	of	of	ADP
easat-8177	57	14	analog	analog	NOUN
easat-8177	57	15	equipment	equipment	NOUN
easat-8177	57	16	and	and	CCONJ
easat-8177	57	17	technology	technology	NOUN
easat-8177	57	18	,	,	PUNCT
easat-8177	57	19	such	such	ADJ
easat-8177	57	20	as	as	ADP
easat-8177	57	21	consoles	console	NOUN
easat-8177	57	22	,	,	PUNCT
easat-8177	57	23	high	high	ADJ
easat-8177	57	24	-	-	PUNCT
easat-8177	57	25	end	end	NOUN
easat-8177	57	26	microphones	microphone	NOUN
easat-8177	57	27	,	,	PUNCT
easat-8177	57	28	and	and	CCONJ
easat-8177	57	29	1505	1505	NUM
easat-8177	57	30	edelweiss	edelweiss	PROPN
easat-8177	57	31	applied	apply	VERB
easat-8177	57	32	science	science	NOUN
easat-8177	57	33	and	and	CCONJ
easat-8177	57	34	technology	technology	NOUN
easat-8177	57	35	issn	issn	PROPN
easat-8177	57	36	:	:	PUNCT
easat-8177	57	37	2576	2576	NUM
easat-8177	57	38	-	-	SYM
easat-8177	57	39	8484	8484	NUM
easat-8177	57	40	vol	vol	NOUN
easat-8177	57	41	.	.	PROPN
easat-8177	58	1	9	9	NUM
easat-8177	58	2	,	,	PUNCT
easat-8177	58	3	no	no	INTJ
easat-8177	58	4	.	.	NOUN
easat-8177	59	1	6	6	NUM
easat-8177	59	2	:	:	PUNCT
easat-8177	59	3	1503	1503	NUM
easat-8177	59	4	-	-	SYM
easat-8177	59	5	1512	1512	NUM
easat-8177	59	6	,	,	PUNCT
easat-8177	59	7	2025	2025	NUM
easat-8177	59	8	doi	doi	NOUN
easat-8177	59	9	:	:	PUNCT
easat-8177	59	10	10.55214/25768484.v9i6.8177	10.55214/25768484.v9i6.8177	NUM
easat-8177	59	11	©	©	PROPN
easat-8177	59	12	2025	2025	NUM
easat-8177	59	13	by	by	ADP
easat-8177	59	14	the	the	DET
easat-8177	59	15	authors	author	NOUN
easat-8177	59	16	;	;	PUNCT
easat-8177	59	17	licensee	licensee	PROPN
easat-8177	59	18	learning	learn	VERB
easat-8177	59	19	gate	gate	NOUN
easat-8177	59	20	soundproof	soundproof	ADJ
easat-8177	59	21	booths	booth	NOUN
easat-8177	59	22	.	.	PUNCT
easat-8177	60	1	additionally	additionally	ADV
easat-8177	60	2	,	,	PUNCT
easat-8177	60	3	these	these	DET
easat-8177	60	4	projects	project	NOUN
easat-8177	60	5	required	require	VERB
easat-8177	60	6	hiring	hire	VERB
easat-8177	60	7	various	various	ADJ
easat-8177	60	8	professionals	professional	NOUN
easat-8177	60	9	,	,	PUNCT
easat-8177	60	10	from	from	ADP
easat-8177	60	11	sound	sound	ADJ
easat-8177	60	12	engineers	engineer	NOUN
easat-8177	60	13	to	to	ADP
easat-8177	60	14	producers	producer	NOUN
easat-8177	60	15	,	,	PUNCT
easat-8177	60	16	to	to	PART
easat-8177	60	17	ensure	ensure	VERB
easat-8177	60	18	the	the	DET
easat-8177	60	19	quality	quality	NOUN
easat-8177	60	20	of	of	ADP
easat-8177	60	21	the	the	DET
easat-8177	60	22	final	final	ADJ
easat-8177	60	23	product	product	NOUN
easat-8177	60	24	.	.	PUNCT
easat-8177	61	1	however	however	ADV
easat-8177	61	2	,	,	PUNCT
easat-8177	61	3	in	in	ADP
easat-8177	61	4	a	a	DET
easat-8177	61	5	context	context	NOUN
easat-8177	61	6	where	where	SCONJ
easat-8177	61	7	streaming	streaming	NOUN
easat-8177	61	8	platforms	platform	NOUN
easat-8177	61	9	and	and	CCONJ
easat-8177	61	10	social	social	ADJ
easat-8177	61	11	media	medium	NOUN
easat-8177	61	12	are	be	AUX
easat-8177	61	13	transforming	transform	VERB
easat-8177	61	14	the	the	DET
easat-8177	61	15	dynamics	dynamic	NOUN
easat-8177	61	16	of	of	ADP
easat-8177	61	17	the	the	DET
easat-8177	61	18	music	music	NOUN
easat-8177	61	19	market	market	NOUN
easat-8177	61	20	,	,	PUNCT
easat-8177	61	21	as	as	ADV
easat-8177	61	22	well	well	ADV
easat-8177	61	23	as	as	ADP
easat-8177	61	24	how	how	SCONJ
easat-8177	61	25	artists	artist	NOUN
easat-8177	61	26	release	release	VERB
easat-8177	61	27	their	their	PRON
easat-8177	61	28	music	music	NOUN
easat-8177	61	29	and	and	CCONJ
easat-8177	61	30	communicate	communicate	VERB
easat-8177	61	31	with	with	ADP
easat-8177	61	32	their	their	PRON
easat-8177	61	33	audience	audience	NOUN
easat-8177	61	34	,	,	PUNCT
easat-8177	61	35	technology	technology	NOUN
easat-8177	61	36	continues	continue	VERB
easat-8177	61	37	to	to	PART
easat-8177	61	38	evolve	evolve	VERB
easat-8177	61	39	to	to	PART
easat-8177	61	40	adapt	adapt	VERB
easat-8177	61	41	to	to	ADP
easat-8177	61	42	connectivity	connectivity	NOUN
easat-8177	61	43	and	and	CCONJ
easat-8177	61	44	immediacy	immediacy	NOUN
easat-8177	61	45	,	,	PUNCT
easat-8177	61	46	expanding	expand	VERB
easat-8177	61	47	distribution	distribution	NOUN
easat-8177	61	48	options	option	NOUN
easat-8177	61	49	.	.	PUNCT
easat-8177	62	1	martín	martín	NOUN
easat-8177	62	2	[	[	X
easat-8177	62	3	10	10	NUM
easat-8177	62	4	]	]	PUNCT
easat-8177	62	5	explains	explain	VERB
easat-8177	62	6	that	that	SCONJ
easat-8177	62	7	streaming	streaming	NOUN
easat-8177	62	8	platforms	platform	NOUN
easat-8177	62	9	and	and	CCONJ
easat-8177	62	10	social	social	ADJ
easat-8177	62	11	media	medium	NOUN
easat-8177	62	12	have	have	AUX
easat-8177	62	13	become	become	VERB
easat-8177	62	14	the	the	DET
easat-8177	62	15	main	main	ADJ
easat-8177	62	16	showcases	showcase	NOUN
easat-8177	62	17	for	for	ADP
easat-8177	62	18	music	music	NOUN
easat-8177	62	19	,	,	PUNCT
easat-8177	62	20	replacing	replace	VERB
easat-8177	62	21	record	record	NOUN
easat-8177	62	22	or	or	CCONJ
easat-8177	62	23	cassette	cassette	NOUN
easat-8177	62	24	stores	store	NOUN
easat-8177	62	25	.	.	PUNCT
easat-8177	63	1	consumers	consumer	NOUN
easat-8177	63	2	no	no	ADV
easat-8177	63	3	longer	long	ADV
easat-8177	63	4	turn	turn	VERB
easat-8177	63	5	to	to	ADP
easat-8177	63	6	these	these	DET
easat-8177	63	7	points	point	NOUN
easat-8177	63	8	of	of	ADP
easat-8177	63	9	sale	sale	NOUN
easat-8177	63	10	,	,	PUNCT
easat-8177	63	11	and	and	CCONJ
easat-8177	63	12	artists	artist	NOUN
easat-8177	63	13	no	no	ADV
easat-8177	63	14	longer	long	ADV
easat-8177	63	15	depend	depend	VERB
easat-8177	63	16	on	on	ADP
easat-8177	63	17	record	record	NOUN
easat-8177	63	18	labels	label	NOUN
easat-8177	63	19	to	to	PART
easat-8177	63	20	distribute	distribute	VERB
easat-8177	63	21	their	their	PRON
easat-8177	63	22	music	music	NOUN
easat-8177	63	23	(	(	PUNCT
easat-8177	63	24	p.	p.	NOUN
easat-8177	63	25	187	187	NUM
easat-8177	63	26	)	)	PUNCT
easat-8177	63	27	.	.	PUNCT
easat-8177	64	1	a	a	DET
easat-8177	64	2	fundamental	fundamental	ADJ
easat-8177	64	3	change	change	NOUN
easat-8177	64	4	in	in	ADP
easat-8177	64	5	the	the	DET
easat-8177	64	6	music	music	NOUN
easat-8177	64	7	industry	industry	NOUN
easat-8177	64	8	has	have	AUX
easat-8177	64	9	been	be	AUX
easat-8177	64	10	the	the	DET
easat-8177	64	11	transformation	transformation	NOUN
easat-8177	64	12	of	of	ADP
easat-8177	64	13	distribution	distribution	NOUN
easat-8177	64	14	forms	form	NOUN
easat-8177	64	15	and	and	CCONJ
easat-8177	64	16	tools	tool	NOUN
easat-8177	64	17	;	;	PUNCT
easat-8177	64	18	while	while	SCONJ
easat-8177	64	19	buying	buying	NOUN
easat-8177	64	20	records	record	NOUN
easat-8177	64	21	was	be	AUX
easat-8177	64	22	once	once	ADV
easat-8177	64	23	the	the	DET
easat-8177	64	24	norm	norm	NOUN
easat-8177	64	25	,	,	PUNCT
easat-8177	64	26	access	access	NOUN
easat-8177	64	27	to	to	ADP
easat-8177	64	28	music	music	NOUN
easat-8177	64	29	is	be	AUX
easat-8177	64	30	now	now	ADV
easat-8177	64	31	immediate	immediate	ADJ
easat-8177	64	32	through	through	ADP
easat-8177	64	33	online	online	ADJ
easat-8177	64	34	platforms	platform	NOUN
easat-8177	64	35	.	.	PUNCT
easat-8177	65	1	in	in	ADP
easat-8177	65	2	pre	pre	ADJ
easat-8177	65	3	-	-	ADJ
easat-8177	65	4	internet	internet	ADJ
easat-8177	65	5	projects	project	NOUN
easat-8177	65	6	,	,	PUNCT
easat-8177	65	7	marketing	marketing	NOUN
easat-8177	65	8	investment	investment	NOUN
easat-8177	65	9	was	be	AUX
easat-8177	65	10	considerably	considerably	ADV
easat-8177	65	11	riskier	risky	ADJ
easat-8177	65	12	,	,	PUNCT
easat-8177	65	13	as	as	SCONJ
easat-8177	65	14	market	market	NOUN
easat-8177	65	15	analysis	analysis	NOUN
easat-8177	65	16	was	be	AUX
easat-8177	65	17	essential	essential	ADJ
easat-8177	65	18	to	to	PART
easat-8177	65	19	minimize	minimize	VERB
easat-8177	65	20	losses	loss	NOUN
easat-8177	65	21	.	.	PUNCT
easat-8177	66	1	in	in	ADP
easat-8177	66	2	contrast	contrast	NOUN
easat-8177	66	3	,	,	PUNCT
easat-8177	66	4	the	the	DET
easat-8177	66	5	current	current	ADJ
easat-8177	66	6	market	market	NOUN
easat-8177	66	7	,	,	PUNCT
easat-8177	66	8	driven	drive	VERB
easat-8177	66	9	by	by	ADP
easat-8177	66	10	digital	digital	ADJ
easat-8177	66	11	platforms	platform	NOUN
easat-8177	66	12	,	,	PUNCT
easat-8177	66	13	allows	allow	VERB
easat-8177	66	14	for	for	ADP
easat-8177	66	15	real	real	ADJ
easat-8177	66	16	-	-	PUNCT
easat-8177	66	17	time	time	NOUN
easat-8177	66	18	data	datum	NOUN
easat-8177	66	19	collection	collection	NOUN
easat-8177	66	20	,	,	PUNCT
easat-8177	66	21	facilitating	facilitate	VERB
easat-8177	66	22	the	the	DET
easat-8177	66	23	creation	creation	NOUN
easat-8177	66	24	of	of	ADP
easat-8177	66	25	more	more	ADJ
easat-8177	66	26	personalized	personalized	ADJ
easat-8177	66	27	musical	musical	ADJ
easat-8177	66	28	experiences	experience	NOUN
easat-8177	66	29	and	and	CCONJ
easat-8177	66	30	fostering	foster	VERB
easat-8177	66	31	loyalty	loyalty	NOUN
easat-8177	66	32	among	among	ADP
easat-8177	66	33	new	new	ADJ
easat-8177	66	34	audiences	audience	NOUN
easat-8177	66	35	.	.	PUNCT
easat-8177	67	1	according	accord	VERB
easat-8177	67	2	to	to	ADP
easat-8177	67	3	abárzuza	abárzuza	PROPN
easat-8177	67	4	[	[	X
easat-8177	67	5	11	11	NUM
easat-8177	67	6	]	]	X
easat-8177	67	7	large	large	ADJ
easat-8177	67	8	companies	company	NOUN
easat-8177	67	9	like	like	ADP
easat-8177	67	10	warner	warner	PROPN
easat-8177	67	11	music	music	PROPN
easat-8177	67	12	,	,	PUNCT
easat-8177	67	13	sony	sony	PROPN
easat-8177	67	14	music	music	NOUN
easat-8177	67	15	,	,	PUNCT
easat-8177	67	16	and	and	CCONJ
easat-8177	67	17	universal	universal	ADJ
easat-8177	67	18	music	music	NOUN
easat-8177	67	19	group	group	NOUN
easat-8177	67	20	assumed	assume	VERB
easat-8177	67	21	the	the	DET
easat-8177	67	22	costs	cost	NOUN
easat-8177	67	23	of	of	ADP
easat-8177	67	24	producing	produce	VERB
easat-8177	67	25	music	music	NOUN
easat-8177	67	26	but	but	CCONJ
easat-8177	67	27	did	do	VERB
easat-8177	67	28	so	so	ADV
easat-8177	67	29	with	with	ADP
easat-8177	67	30	the	the	DET
easat-8177	67	31	intention	intention	NOUN
easat-8177	67	32	of	of	ADP
easat-8177	67	33	recovering	recover	VERB
easat-8177	67	34	this	this	DET
easat-8177	67	35	investment	investment	NOUN
easat-8177	67	36	through	through	ADP
easat-8177	67	37	the	the	DET
easat-8177	67	38	sale	sale	NOUN
easat-8177	67	39	of	of	ADP
easat-8177	67	40	physical	physical	ADJ
easat-8177	67	41	records	record	NOUN
easat-8177	67	42	,	,	PUNCT
easat-8177	67	43	concerts	concert	NOUN
easat-8177	67	44	,	,	PUNCT
easat-8177	67	45	among	among	ADP
easat-8177	67	46	others	other	NOUN
easat-8177	67	47	.	.	PUNCT
easat-8177	68	1	however	however	ADV
easat-8177	68	2	,	,	PUNCT
easat-8177	68	3	only	only	ADV
easat-8177	68	4	some	some	DET
easat-8177	68	5	artists	artist	NOUN
easat-8177	68	6	achieved	achieve	VERB
easat-8177	68	7	enough	enough	ADJ
easat-8177	68	8	success	success	NOUN
easat-8177	68	9	to	to	PART
easat-8177	68	10	cover	cover	VERB
easat-8177	68	11	these	these	DET
easat-8177	68	12	expenses	expense	NOUN
easat-8177	68	13	,	,	PUNCT
easat-8177	68	14	making	make	VERB
easat-8177	68	15	this	this	DET
easat-8177	68	16	industry	industry	NOUN
easat-8177	68	17	a	a	DET
easat-8177	68	18	risky	risky	ADJ
easat-8177	68	19	business	business	NOUN
easat-8177	68	20	,	,	PUNCT
easat-8177	68	21	subject	subject	ADJ
easat-8177	68	22	to	to	ADP
easat-8177	68	23	a	a	DET
easat-8177	68	24	public	public	NOUN
easat-8177	68	25	that	that	PRON
easat-8177	68	26	chooses	choose	VERB
easat-8177	68	27	its	its	PRON
easat-8177	68	28	tastes	taste	NOUN
easat-8177	68	29	.	.	PUNCT
easat-8177	69	1	this	this	DET
easat-8177	69	2	aspect	aspect	NOUN
easat-8177	69	3	not	not	PART
easat-8177	69	4	only	only	ADV
easat-8177	69	5	reflected	reflect	VERB
easat-8177	69	6	a	a	DET
easat-8177	69	7	high	high	ADJ
easat-8177	69	8	degree	degree	NOUN
easat-8177	69	9	of	of	ADP
easat-8177	69	10	doubt	doubt	NOUN
easat-8177	69	11	and	and	CCONJ
easat-8177	69	12	economic	economic	ADJ
easat-8177	69	13	uncertainty	uncertainty	NOUN
easat-8177	69	14	but	but	CCONJ
easat-8177	69	15	also	also	ADV
easat-8177	69	16	evident	evident	ADJ
easat-8177	69	17	control	control	NOUN
easat-8177	69	18	over	over	ADP
easat-8177	69	19	artists	artist	NOUN
easat-8177	69	20	'	'	PART
easat-8177	69	21	careers	career	NOUN
easat-8177	69	22	,	,	PUNCT
easat-8177	69	23	who	who	PRON
easat-8177	69	24	were	be	AUX
easat-8177	69	25	often	often	ADV
easat-8177	69	26	molded	mold	VERB
easat-8177	69	27	to	to	ADP
easat-8177	69	28	the	the	DET
easat-8177	69	29	commercial	commercial	ADJ
easat-8177	69	30	demands	demand	NOUN
easat-8177	69	31	of	of	ADP
easat-8177	69	32	the	the	DET
easat-8177	69	33	market	market	NOUN
easat-8177	69	34	without	without	ADP
easat-8177	69	35	the	the	DET
easat-8177	69	36	freedom	freedom	NOUN
easat-8177	69	37	to	to	PART
easat-8177	69	38	explore	explore	VERB
easat-8177	69	39	their	their	PRON
easat-8177	69	40	creativity	creativity	NOUN
easat-8177	69	41	.	.	PUNCT
easat-8177	70	1	“	"	PUNCT
easat-8177	70	2	the	the	DET
easat-8177	70	3	secret	secret	NOUN
easat-8177	70	4	to	to	ADP
easat-8177	70	5	succeeding	succeed	VERB
easat-8177	70	6	in	in	ADP
easat-8177	70	7	the	the	DET
easat-8177	70	8	music	music	NOUN
easat-8177	70	9	sector	sector	NOUN
easat-8177	70	10	lies	lie	VERB
easat-8177	70	11	in	in	ADP
easat-8177	70	12	the	the	DET
easat-8177	70	13	power	power	NOUN
easat-8177	70	14	of	of	ADP
easat-8177	70	15	adaptability	adaptability	NOUN
easat-8177	70	16	of	of	ADP
easat-8177	70	17	both	both	DET
easat-8177	70	18	artists	artist	NOUN
easat-8177	70	19	and	and	CCONJ
easat-8177	70	20	producers	producer	NOUN
easat-8177	70	21	,	,	PUNCT
easat-8177	70	22	as	as	SCONJ
easat-8177	70	23	this	this	PRON
easat-8177	70	24	is	be	AUX
easat-8177	70	25	a	a	DET
easat-8177	70	26	step	step	NOUN
easat-8177	70	27	that	that	PRON
easat-8177	70	28	allows	allow	VERB
easat-8177	70	29	adjusting	adjust	VERB
easat-8177	70	30	to	to	ADP
easat-8177	70	31	the	the	DET
easat-8177	70	32	demands	demand	NOUN
easat-8177	70	33	of	of	ADP
easat-8177	70	34	new	new	ADJ
easat-8177	70	35	audiences	audience	NOUN
easat-8177	70	36	and	and	CCONJ
easat-8177	70	37	can	can	AUX
easat-8177	70	38	thus	thus	ADV
easat-8177	70	39	be	be	AUX
easat-8177	70	40	used	use	VERB
easat-8177	70	41	as	as	ADP
easat-8177	70	42	a	a	DET
easat-8177	70	43	data	data	NOUN
easat-8177	70	44	analysis	analysis	NOUN
easat-8177	70	45	tool	tool	NOUN
easat-8177	70	46	”	"	PUNCT
easat-8177	71	1	[	[	X
easat-8177	71	2	12	12	NUM
easat-8177	71	3	]	]	PUNCT
easat-8177	71	4	.	.	PUNCT
easat-8177	72	1	in	in	ADP
easat-8177	72	2	this	this	DET
easat-8177	72	3	sense	sense	NOUN
easat-8177	72	4	,	,	PUNCT
easat-8177	72	5	martín	martín	NOUN
easat-8177	72	6	and	and	CCONJ
easat-8177	72	7	rodés	rodés	VERB
easat-8177	72	8	[	[	X
easat-8177	72	9	13	13	NUM
easat-8177	72	10	]	]	PUNCT
easat-8177	72	11	indicate	indicate	VERB
easat-8177	72	12	that	that	SCONJ
easat-8177	72	13	digital	digital	ADJ
easat-8177	72	14	marketing	marketing	NOUN
easat-8177	72	15	has	have	AUX
easat-8177	72	16	become	become	VERB
easat-8177	72	17	a	a	DET
easat-8177	72	18	key	key	ADJ
easat-8177	72	19	instrument	instrument	NOUN
easat-8177	72	20	for	for	ADP
easat-8177	72	21	artists	artist	NOUN
easat-8177	72	22	,	,	PUNCT
easat-8177	72	23	as	as	SCONJ
easat-8177	72	24	the	the	DET
easat-8177	72	25	world	world	NOUN
easat-8177	72	26	is	be	AUX
easat-8177	72	27	increasingly	increasingly	ADV
easat-8177	72	28	competitive	competitive	ADJ
easat-8177	72	29	,	,	PUNCT
easat-8177	72	30	and	and	CCONJ
easat-8177	72	31	new	new	ADJ
easat-8177	72	32	rhythms	rhythm	NOUN
easat-8177	72	33	emerge	emerge	VERB
easat-8177	72	34	daily	daily	ADV
easat-8177	72	35	.	.	PUNCT
easat-8177	73	1	currently	currently	ADV
easat-8177	73	2	,	,	PUNCT
easat-8177	73	3	both	both	DET
easat-8177	73	4	creativity	creativity	NOUN
easat-8177	73	5	and	and	CCONJ
easat-8177	73	6	talent	talent	NOUN
easat-8177	73	7	are	be	AUX
easat-8177	73	8	essential	essential	ADJ
easat-8177	73	9	to	to	PART
easat-8177	73	10	stand	stand	VERB
easat-8177	73	11	out	out	ADP
easat-8177	73	12	,	,	PUNCT
easat-8177	73	13	as	as	ADP
easat-8177	73	14	audiences	audience	NOUN
easat-8177	73	15	,	,	PUNCT
easat-8177	73	16	encompassing	encompass	VERB
easat-8177	73	17	all	all	DET
easat-8177	73	18	types	type	NOUN
easat-8177	73	19	of	of	ADP
easat-8177	73	20	popular	popular	ADJ
easat-8177	73	21	tastes	taste	NOUN
easat-8177	73	22	,	,	PUNCT
easat-8177	73	23	seek	seek	VERB
easat-8177	73	24	what	what	PRON
easat-8177	73	25	is	be	AUX
easat-8177	73	26	new	new	ADJ
easat-8177	73	27	,	,	PUNCT
easat-8177	73	28	what	what	PRON
easat-8177	73	29	differs	differ	VERB
easat-8177	73	30	from	from	ADP
easat-8177	73	31	the	the	DET
easat-8177	73	32	ordinary	ordinary	ADJ
easat-8177	73	33	,	,	PUNCT
easat-8177	73	34	and	and	CCONJ
easat-8177	73	35	what	what	PRON
easat-8177	73	36	brings	bring	VERB
easat-8177	73	37	a	a	DET
easat-8177	73	38	renewing	renew	VERB
easat-8177	73	39	impact	impact	NOUN
easat-8177	73	40	.	.	PUNCT
easat-8177	74	1	marketing	marketing	NOUN
easat-8177	74	2	is	be	AUX
easat-8177	74	3	no	no	ADV
easat-8177	74	4	longer	long	ADV
easat-8177	74	5	limited	limit	VERB
easat-8177	74	6	to	to	ADP
easat-8177	74	7	promoting	promote	VERB
easat-8177	74	8	songs	song	NOUN
easat-8177	74	9	or	or	CCONJ
easat-8177	74	10	albums	album	NOUN
easat-8177	74	11	;	;	PUNCT
easat-8177	74	12	it	it	PRON
easat-8177	74	13	now	now	ADV
easat-8177	74	14	focuses	focus	VERB
easat-8177	74	15	on	on	ADP
easat-8177	74	16	building	build	VERB
easat-8177	74	17	communities	community	NOUN
easat-8177	74	18	of	of	ADP
easat-8177	74	19	followers	follower	NOUN
easat-8177	74	20	who	who	PRON
easat-8177	74	21	not	not	PART
easat-8177	74	22	only	only	ADV
easat-8177	74	23	enjoy	enjoy	VERB
easat-8177	74	24	the	the	DET
easat-8177	74	25	music	music	NOUN
easat-8177	74	26	but	but	CCONJ
easat-8177	74	27	also	also	ADV
easat-8177	74	28	act	act	VERB
easat-8177	74	29	as	as	ADP
easat-8177	74	30	disseminators	disseminator	NOUN
easat-8177	74	31	and	and	CCONJ
easat-8177	74	32	feedback	feedback	NOUN
easat-8177	74	33	providers	provider	NOUN
easat-8177	74	34	.	.	PUNCT
easat-8177	75	1	these	these	DET
easat-8177	75	2	followers	follower	NOUN
easat-8177	75	3	fulfill	fulfill	VERB
easat-8177	75	4	the	the	DET
easat-8177	75	5	role	role	NOUN
easat-8177	75	6	of	of	ADP
easat-8177	75	7	spokespersons	spokesperson	NOUN
easat-8177	75	8	for	for	ADP
easat-8177	75	9	the	the	DET
easat-8177	75	10	artists	artist	NOUN
easat-8177	75	11	,	,	PUNCT
easat-8177	75	12	allowing	allow	VERB
easat-8177	75	13	for	for	ADP
easat-8177	75	14	a	a	DET
easat-8177	75	15	more	more	ADV
easat-8177	75	16	genuine	genuine	ADJ
easat-8177	75	17	and	and	CCONJ
easat-8177	75	18	authentic	authentic	ADJ
easat-8177	75	19	interpretation	interpretation	NOUN
easat-8177	75	20	of	of	ADP
easat-8177	75	21	the	the	DET
easat-8177	75	22	relationship	relationship	NOUN
easat-8177	75	23	between	between	ADP
easat-8177	75	24	them	they	PRON
easat-8177	75	25	and	and	CCONJ
easat-8177	75	26	their	their	PRON
easat-8177	75	27	audience	audience	NOUN
easat-8177	75	28	.	.	PUNCT
easat-8177	76	1	for	for	ADP
easat-8177	76	2	his	his	PRON
easat-8177	76	3	part	part	NOUN
easat-8177	76	4	,	,	PUNCT
easat-8177	76	5	kotler	kotler	PROPN
easat-8177	77	1	[	[	X
easat-8177	77	2	3	3	X
easat-8177	77	3	]	]	PUNCT
easat-8177	77	4	describes	describe	VERB
easat-8177	77	5	marketing	market	VERB
easat-8177	77	6	5.0	5.0	NUM
easat-8177	77	7	as	as	ADP
easat-8177	77	8	an	an	DET
easat-8177	77	9	integration	integration	NOUN
easat-8177	77	10	of	of	ADP
easat-8177	77	11	advanced	advanced	ADJ
easat-8177	77	12	technologies	technology	NOUN
easat-8177	77	13	with	with	ADP
easat-8177	77	14	a	a	DET
easat-8177	77	15	more	more	ADV
easat-8177	77	16	human	human	ADJ
easat-8177	77	17	focus	focus	NOUN
easat-8177	77	18	.	.	PUNCT
easat-8177	78	1	brands	brand	NOUN
easat-8177	78	2	no	no	ADV
easat-8177	78	3	longer	long	ADV
easat-8177	78	4	focus	focus	VERB
easat-8177	78	5	solely	solely	ADV
easat-8177	78	6	on	on	ADP
easat-8177	78	7	satisfying	satisfy	VERB
easat-8177	78	8	functional	functional	ADJ
easat-8177	78	9	needs	need	NOUN
easat-8177	78	10	;	;	PUNCT
easat-8177	78	11	they	they	PRON
easat-8177	78	12	now	now	ADV
easat-8177	78	13	seek	seek	VERB
easat-8177	78	14	to	to	PART
easat-8177	78	15	establish	establish	VERB
easat-8177	78	16	a	a	DET
easat-8177	78	17	deeper	deep	ADJ
easat-8177	78	18	emotional	emotional	ADJ
easat-8177	78	19	connection	connection	NOUN
easat-8177	78	20	with	with	ADP
easat-8177	78	21	consumers	consumer	NOUN
easat-8177	78	22	,	,	PUNCT
easat-8177	78	23	understanding	understand	VERB
easat-8177	78	24	their	their	PRON
easat-8177	78	25	desires	desire	NOUN
easat-8177	78	26	and	and	CCONJ
easat-8177	78	27	emotions	emotion	NOUN
easat-8177	78	28	in	in	ADP
easat-8177	78	29	more	more	ADJ
easat-8177	78	30	detail	detail	NOUN
easat-8177	78	31	.	.	PUNCT
easat-8177	79	1	music	music	NOUN
easat-8177	79	2	,	,	PUNCT
easat-8177	79	3	by	by	ADP
easat-8177	79	4	its	its	PRON
easat-8177	79	5	nature	nature	NOUN
easat-8177	79	6	,	,	PUNCT
easat-8177	79	7	is	be	AUX
easat-8177	79	8	an	an	DET
easat-8177	79	9	art	art	NOUN
easat-8177	79	10	capable	capable	ADJ
easat-8177	79	11	of	of	ADP
easat-8177	79	12	transmitting	transmit	VERB
easat-8177	79	13	emotions	emotion	NOUN
easat-8177	79	14	and	and	CCONJ
easat-8177	79	15	creating	create	VERB
easat-8177	79	16	meaningful	meaningful	ADJ
easat-8177	79	17	experiences	experience	NOUN
easat-8177	79	18	.	.	PUNCT
easat-8177	80	1	in	in	ADP
easat-8177	80	2	current	current	ADJ
easat-8177	80	3	marketing	marketing	NOUN
easat-8177	80	4	,	,	PUNCT
easat-8177	80	5	artists	artist	NOUN
easat-8177	80	6	must	must	AUX
easat-8177	80	7	go	go	VERB
easat-8177	80	8	beyond	beyond	ADP
easat-8177	80	9	simply	simply	ADV
easat-8177	80	10	promoting	promote	VERB
easat-8177	80	11	their	their	PRON
easat-8177	80	12	songs	song	NOUN
easat-8177	80	13	or	or	CCONJ
easat-8177	80	14	videos	video	NOUN
easat-8177	80	15	;	;	PUNCT
easat-8177	80	16	if	if	SCONJ
easat-8177	80	17	the	the	DET
easat-8177	80	18	audience	audience	NOUN
easat-8177	80	19	does	do	AUX
easat-8177	80	20	not	not	PART
easat-8177	80	21	feel	feel	VERB
easat-8177	80	22	a	a	DET
easat-8177	80	23	connection	connection	NOUN
easat-8177	80	24	or	or	CCONJ
easat-8177	80	25	identification	identification	NOUN
easat-8177	80	26	,	,	PUNCT
easat-8177	80	27	what	what	PRON
easat-8177	80	28	could	could	AUX
easat-8177	80	29	be	be	AUX
easat-8177	80	30	considered	consider	VERB
easat-8177	80	31	a	a	DET
easat-8177	80	32	popular	popular	ADJ
easat-8177	80	33	taste	taste	NOUN
easat-8177	80	34	will	will	AUX
easat-8177	80	35	not	not	PART
easat-8177	80	36	stand	stand	VERB
easat-8177	80	37	out	out	ADP
easat-8177	80	38	.	.	PUNCT
easat-8177	81	1	in	in	ADP
easat-8177	81	2	this	this	DET
easat-8177	81	3	sense	sense	NOUN
easat-8177	81	4	,	,	PUNCT
easat-8177	81	5	kotler	kotler	PROPN
easat-8177	82	1	[	[	X
easat-8177	82	2	3	3	X
easat-8177	82	3	]	]	PUNCT
easat-8177	82	4	emphasizes	emphasize	VERB
easat-8177	82	5	that	that	SCONJ
easat-8177	82	6	it	it	PRON
easat-8177	82	7	is	be	AUX
easat-8177	82	8	essential	essential	ADJ
easat-8177	82	9	to	to	PART
easat-8177	82	10	build	build	VERB
easat-8177	82	11	a	a	DET
easat-8177	82	12	narrative	narrative	NOUN
easat-8177	82	13	,	,	PUNCT
easat-8177	82	14	a	a	DET
easat-8177	82	15	story	story	NOUN
easat-8177	82	16	,	,	PUNCT
easat-8177	82	17	and	and	CCONJ
easat-8177	82	18	values	value	NOUN
easat-8177	82	19	that	that	PRON
easat-8177	82	20	resonate	resonate	VERB
easat-8177	82	21	with	with	ADP
easat-8177	82	22	the	the	DET
easat-8177	82	23	audience	audience	NOUN
easat-8177	82	24	.	.	PUNCT
easat-8177	83	1	this	this	PRON
easat-8177	83	2	allows	allow	VERB
easat-8177	83	3	the	the	DET
easat-8177	83	4	audience	audience	NOUN
easat-8177	83	5	to	to	PART
easat-8177	83	6	identify	identify	VERB
easat-8177	83	7	and	and	CCONJ
easat-8177	83	8	connect	connect	VERB
easat-8177	83	9	with	with	ADP
easat-8177	83	10	the	the	DET
easat-8177	83	11	artist	artist	NOUN
easat-8177	83	12	,	,	PUNCT
easat-8177	83	13	not	not	PART
easat-8177	83	14	just	just	ADV
easat-8177	83	15	the	the	DET
easat-8177	83	16	song	song	NOUN
easat-8177	83	17	or	or	CCONJ
easat-8177	83	18	video	video	NOUN
easat-8177	83	19	,	,	PUNCT
easat-8177	83	20	reinforcing	reinforce	VERB
easat-8177	83	21	the	the	DET
easat-8177	83	22	audience	audience	NOUN
easat-8177	83	23	’s	’s	PART
easat-8177	83	24	perception	perception	NOUN
easat-8177	83	25	of	of	ADP
easat-8177	83	26	the	the	DET
easat-8177	83	27	artist	artist	NOUN
easat-8177	83	28	as	as	ADP
easat-8177	83	29	an	an	DET
easat-8177	83	30	authentic	authentic	ADJ
easat-8177	83	31	and	and	CCONJ
easat-8177	83	32	unique	unique	ADJ
easat-8177	83	33	representation	representation	NOUN
easat-8177	83	34	,	,	PUNCT
easat-8177	83	35	closely	closely	ADV
easat-8177	83	36	linked	link	VERB
easat-8177	83	37	to	to	ADP
easat-8177	83	38	a	a	DET
easat-8177	83	39	brand	brand	NOUN
easat-8177	83	40	.	.	PUNCT
easat-8177	84	1	in	in	ADP
easat-8177	84	2	the	the	DET
easat-8177	84	3	current	current	ADJ
easat-8177	84	4	context	context	NOUN
easat-8177	84	5	,	,	PUNCT
easat-8177	84	6	artists	artist	NOUN
easat-8177	84	7	’	'	PUNCT
easat-8177	84	8	marketing	marketing	NOUN
easat-8177	84	9	must	must	AUX
easat-8177	84	10	go	go	VERB
easat-8177	84	11	beyond	beyond	ADP
easat-8177	84	12	simple	simple	ADJ
easat-8177	84	13	promotion	promotion	NOUN
easat-8177	84	14	and	and	CCONJ
easat-8177	84	15	focus	focus	VERB
easat-8177	84	16	on	on	ADP
easat-8177	84	17	creating	create	VERB
easat-8177	84	18	a	a	DET
easat-8177	84	19	coherent	coherent	ADJ
easat-8177	84	20	and	and	CCONJ
easat-8177	84	21	meaningful	meaningful	ADJ
easat-8177	84	22	narrative	narrative	NOUN
easat-8177	84	23	.	.	PUNCT
easat-8177	85	1	the	the	DET
easat-8177	85	2	main	main	ADJ
easat-8177	85	3	objective	objective	NOUN
easat-8177	85	4	of	of	ADP
easat-8177	85	5	marketing	marketing	NOUN
easat-8177	85	6	for	for	ADP
easat-8177	85	7	musical	musical	ADJ
easat-8177	85	8	artists	artist	NOUN
easat-8177	85	9	is	be	AUX
easat-8177	85	10	to	to	PART
easat-8177	85	11	build	build	VERB
easat-8177	85	12	a	a	DET
easat-8177	85	13	solid	solid	ADJ
easat-8177	85	14	and	and	CCONJ
easat-8177	85	15	memorable	memorable	ADJ
easat-8177	85	16	identity	identity	NOUN
easat-8177	85	17	,	,	PUNCT
easat-8177	85	18	which	which	PRON
easat-8177	85	19	will	will	AUX
easat-8177	85	20	allow	allow	VERB
easat-8177	85	21	them	they	PRON
easat-8177	85	22	to	to	PART
easat-8177	85	23	stand	stand	VERB
easat-8177	85	24	out	out	ADP
easat-8177	85	25	and	and	CCONJ
easat-8177	85	26	differentiate	differentiate	VERB
easat-8177	85	27	themselves	themselves	PRON
easat-8177	85	28	in	in	ADP
easat-8177	85	29	a	a	DET
easat-8177	85	30	saturated	saturated	ADJ
easat-8177	85	31	market	market	NOUN
easat-8177	85	32	.	.	PUNCT
easat-8177	86	1	each	each	DET
easat-8177	86	2	digital	digital	ADJ
easat-8177	86	3	interaction	interaction	NOUN
easat-8177	86	4	becomes	become	VERB
easat-8177	86	5	an	an	DET
easat-8177	86	6	opportunity	opportunity	NOUN
easat-8177	86	7	to	to	PART
easat-8177	86	8	communicate	communicate	VERB
easat-8177	86	9	who	who	PRON
easat-8177	86	10	the	the	DET
easat-8177	86	11	artist	artist	NOUN
easat-8177	86	12	is	be	AUX
easat-8177	86	13	and	and	CCONJ
easat-8177	86	14	what	what	DET
easat-8177	86	15	unique	unique	ADJ
easat-8177	86	16	proposition	proposition	NOUN
easat-8177	86	17	they	they	PRON
easat-8177	86	18	offer	offer	VERB
easat-8177	86	19	.	.	PUNCT
easat-8177	87	1	storytelling	storytelle	VERB
easat-8177	87	2	has	have	AUX
easat-8177	87	3	become	become	VERB
easat-8177	87	4	a	a	DET
easat-8177	87	5	key	key	ADJ
easat-8177	87	6	tool	tool	NOUN
easat-8177	87	7	in	in	ADP
easat-8177	87	8	marketing	marketing	NOUN
easat-8177	87	9	,	,	PUNCT
easat-8177	87	10	playing	play	VERB
easat-8177	87	11	an	an	DET
easat-8177	87	12	essential	essential	ADJ
easat-8177	87	13	role	role	NOUN
easat-8177	87	14	not	not	PART
easat-8177	87	15	only	only	ADV
easat-8177	87	16	in	in	ADP
easat-8177	87	17	transmitting	transmit	VERB
easat-8177	87	18	music	music	NOUN
easat-8177	87	19	but	but	CCONJ
easat-8177	87	20	also	also	ADV
easat-8177	87	21	in	in	ADP
easat-8177	87	22	making	make	VERB
easat-8177	87	23	known	know	VERB
easat-8177	87	24	a	a	DET
easat-8177	87	25	lifestyle	lifestyle	NOUN
easat-8177	87	26	,	,	PUNCT
easat-8177	87	27	a	a	DET
easat-8177	87	28	way	way	NOUN
easat-8177	87	29	of	of	ADP
easat-8177	87	30	thinking	thinking	NOUN
easat-8177	87	31	,	,	PUNCT
easat-8177	87	32	and	and	CCONJ
easat-8177	87	33	a	a	DET
easat-8177	87	34	philosophy	philosophy	NOUN
easat-8177	87	35	from	from	ADP
easat-8177	87	36	an	an	DET
easat-8177	87	37	artistic	artistic	ADJ
easat-8177	87	38	perspective	perspective	NOUN
easat-8177	87	39	.	.	PUNCT
easat-8177	88	1	likewise	likewise	ADV
easat-8177	88	2	,	,	PUNCT
easat-8177	88	3	the	the	DET
easat-8177	88	4	use	use	NOUN
easat-8177	88	5	of	of	ADP
easat-8177	88	6	strategies	strategy	NOUN
easat-8177	88	7	such	such	ADJ
easat-8177	88	8	as	as	ADP
easat-8177	88	9	interactive	interactive	ADJ
easat-8177	88	10	content	content	NOUN
easat-8177	88	11	and	and	CCONJ
easat-8177	88	12	the	the	DET
easat-8177	88	13	creation	creation	NOUN
easat-8177	88	14	of	of	ADP
easat-8177	88	15	online	online	ADJ
easat-8177	88	16	1506	1506	NUM
easat-8177	88	17	edelweiss	edelweiss	PROPN
easat-8177	88	18	applied	apply	VERB
easat-8177	88	19	science	science	NOUN
easat-8177	88	20	and	and	CCONJ
easat-8177	88	21	technology	technology	NOUN
easat-8177	88	22	issn	issn	PROPN
easat-8177	88	23	:	:	PUNCT
easat-8177	88	24	2576	2576	NUM
easat-8177	88	25	-	-	SYM
easat-8177	88	26	8484	8484	NUM
easat-8177	88	27	vol	vol	NOUN
easat-8177	88	28	.	.	PROPN
easat-8177	89	1	9	9	NUM
easat-8177	89	2	,	,	PUNCT
easat-8177	89	3	no	no	INTJ
easat-8177	89	4	.	.	NOUN
easat-8177	90	1	6	6	NUM
easat-8177	90	2	:	:	PUNCT
easat-8177	90	3	1503	1503	NUM
easat-8177	90	4	-	-	SYM
easat-8177	90	5	1512	1512	NUM
easat-8177	90	6	,	,	PUNCT
easat-8177	90	7	2025	2025	NUM
easat-8177	90	8	doi	doi	NOUN
easat-8177	90	9	:	:	PUNCT
easat-8177	90	10	10.55214/25768484.v9i6.8177	10.55214/25768484.v9i6.8177	NUM
easat-8177	90	11	©	©	PROPN
easat-8177	90	12	2025	2025	NUM
easat-8177	90	13	by	by	ADP
easat-8177	90	14	the	the	DET
easat-8177	90	15	authors	author	NOUN
easat-8177	90	16	;	;	PUNCT
easat-8177	90	17	licensee	licensee	PROPN
easat-8177	90	18	learning	learning	PROPN
easat-8177	90	19	gate	gate	PROPN
easat-8177	90	20	communities	community	NOUN
easat-8177	90	21	expands	expand	VERB
easat-8177	90	22	the	the	DET
easat-8177	90	23	possibilities	possibility	NOUN
easat-8177	90	24	of	of	ADP
easat-8177	90	25	connecting	connect	VERB
easat-8177	90	26	with	with	ADP
easat-8177	90	27	the	the	DET
easat-8177	90	28	audience	audience	NOUN
easat-8177	90	29	in	in	ADP
easat-8177	90	30	a	a	DET
easat-8177	90	31	deeper	deep	ADJ
easat-8177	90	32	and	and	CCONJ
easat-8177	90	33	more	more	ADV
easat-8177	90	34	meaningful	meaningful	ADJ
easat-8177	90	35	way	way	NOUN
easat-8177	90	36	.	.	PUNCT
easat-8177	91	1	zúñiga	zúñiga	PROPN
easat-8177	91	2	,	,	PUNCT
easat-8177	91	3	et	et	PROPN
easat-8177	91	4	al	al	PROPN
easat-8177	91	5	.	.	PUNCT
easat-8177	92	1	[	[	X
easat-8177	92	2	14	14	NUM
easat-8177	92	3	]	]	PUNCT
easat-8177	92	4	explains	explain	VERB
easat-8177	92	5	that	that	SCONJ
easat-8177	92	6	one	one	NUM
easat-8177	92	7	of	of	ADP
easat-8177	92	8	the	the	DET
easat-8177	92	9	main	main	ADJ
easat-8177	92	10	advantages	advantage	NOUN
easat-8177	92	11	of	of	ADP
easat-8177	92	12	digital	digital	ADJ
easat-8177	92	13	marketing	marketing	NOUN
easat-8177	92	14	lies	lie	VERB
easat-8177	92	15	in	in	ADP
easat-8177	92	16	its	its	PRON
easat-8177	92	17	ability	ability	NOUN
easat-8177	92	18	to	to	PART
easat-8177	92	19	provide	provide	VERB
easat-8177	92	20	precise	precise	ADJ
easat-8177	92	21	and	and	CCONJ
easat-8177	92	22	real	real	ADJ
easat-8177	92	23	-	-	PUNCT
easat-8177	92	24	time	time	NOUN
easat-8177	92	25	data	datum	NOUN
easat-8177	92	26	on	on	ADP
easat-8177	92	27	audience	audience	NOUN
easat-8177	92	28	behavior	behavior	NOUN
easat-8177	92	29	and	and	CCONJ
easat-8177	92	30	preferences	preference	NOUN
easat-8177	92	31	.	.	PUNCT
easat-8177	93	1	this	this	DET
easat-8177	93	2	information	information	NOUN
easat-8177	93	3	includes	include	VERB
easat-8177	93	4	details	detail	NOUN
easat-8177	93	5	such	such	ADJ
easat-8177	93	6	as	as	ADP
easat-8177	93	7	which	which	DET
easat-8177	93	8	posts	post	NOUN
easat-8177	93	9	and	and	CCONJ
easat-8177	93	10	songs	song	NOUN
easat-8177	93	11	are	be	AUX
easat-8177	93	12	most	most	ADV
easat-8177	93	13	listened	listen	VERB
easat-8177	93	14	to	to	ADP
easat-8177	93	15	,	,	PUNCT
easat-8177	93	16	at	at	ADP
easat-8177	93	17	what	what	PRON
easat-8177	93	18	times	time	NOUN
easat-8177	93	19	of	of	ADP
easat-8177	93	20	the	the	DET
easat-8177	93	21	day	day	NOUN
easat-8177	93	22	,	,	PUNCT
easat-8177	93	23	which	which	PRON
easat-8177	93	24	platforms	platform	VERB
easat-8177	93	25	users	user	NOUN
easat-8177	93	26	prefer	prefer	VERB
easat-8177	93	27	to	to	PART
easat-8177	93	28	consume	consume	VERB
easat-8177	93	29	music	music	NOUN
easat-8177	93	30	,	,	PUNCT
easat-8177	93	31	and	and	CCONJ
easat-8177	93	32	even	even	ADV
easat-8177	93	33	how	how	SCONJ
easat-8177	93	34	they	they	PRON
easat-8177	93	35	interact	interact	VERB
easat-8177	93	36	with	with	ADP
easat-8177	93	37	content	content	NOUN
easat-8177	93	38	on	on	ADP
easat-8177	93	39	social	social	ADJ
easat-8177	93	40	media	medium	NOUN
easat-8177	93	41	.	.	PUNCT
easat-8177	94	1	these	these	DET
easat-8177	94	2	data	datum	NOUN
easat-8177	94	3	are	be	AUX
easat-8177	94	4	fundamental	fundamental	ADJ
easat-8177	94	5	for	for	ADP
easat-8177	94	6	artists	artist	NOUN
easat-8177	94	7	’	’	PART
easat-8177	94	8	marketing	marketing	NOUN
easat-8177	94	9	teams	team	NOUN
easat-8177	94	10	,	,	PUNCT
easat-8177	94	11	as	as	SCONJ
easat-8177	94	12	they	they	PRON
easat-8177	94	13	first	first	ADV
easat-8177	94	14	allow	allow	VERB
easat-8177	94	15	identifying	identify	VERB
easat-8177	94	16	current	current	ADJ
easat-8177	94	17	trends	trend	NOUN
easat-8177	94	18	or	or	CCONJ
easat-8177	94	19	the	the	DET
easat-8177	94	20	optimal	optimal	ADJ
easat-8177	94	21	context	context	NOUN
easat-8177	94	22	to	to	PART
easat-8177	94	23	launch	launch	VERB
easat-8177	94	24	promotional	promotional	ADJ
easat-8177	94	25	content	content	NOUN
easat-8177	94	26	.	.	PUNCT
easat-8177	95	1	subsequently	subsequently	ADV
easat-8177	95	2	,	,	PUNCT
easat-8177	95	3	after	after	ADP
easat-8177	95	4	publication	publication	NOUN
easat-8177	95	5	,	,	PUNCT
easat-8177	95	6	these	these	DET
easat-8177	95	7	data	datum	NOUN
easat-8177	95	8	are	be	AUX
easat-8177	95	9	key	key	ADJ
easat-8177	95	10	to	to	ADP
easat-8177	95	11	analyzing	analyze	VERB
easat-8177	95	12	and	and	CCONJ
easat-8177	95	13	evaluating	evaluate	VERB
easat-8177	95	14	the	the	DET
easat-8177	95	15	effectiveness	effectiveness	NOUN
easat-8177	95	16	of	of	ADP
easat-8177	95	17	the	the	DET
easat-8177	95	18	implemented	implement	VERB
easat-8177	95	19	strategy	strategy	NOUN
easat-8177	95	20	.	.	PUNCT
easat-8177	96	1	social	social	ADJ
easat-8177	96	2	media	medium	NOUN
easat-8177	96	3	has	have	AUX
easat-8177	96	4	transformed	transform	VERB
easat-8177	96	5	the	the	DET
easat-8177	96	6	way	way	NOUN
easat-8177	96	7	artists	artist	NOUN
easat-8177	96	8	connect	connect	VERB
easat-8177	96	9	and	and	CCONJ
easat-8177	96	10	interact	interact	VERB
easat-8177	96	11	with	with	ADP
easat-8177	96	12	their	their	PRON
easat-8177	96	13	followers	follower	NOUN
easat-8177	96	14	,	,	PUNCT
easat-8177	96	15	establishing	establish	VERB
easat-8177	96	16	a	a	DET
easat-8177	96	17	direct	direct	ADJ
easat-8177	96	18	and	and	CCONJ
easat-8177	96	19	dynamic	dynamic	ADJ
easat-8177	96	20	channel	channel	NOUN
easat-8177	96	21	.	.	PUNCT
easat-8177	97	1	through	through	ADP
easat-8177	97	2	these	these	DET
easat-8177	97	3	platforms	platform	NOUN
easat-8177	97	4	,	,	PUNCT
easat-8177	97	5	musicians	musician	NOUN
easat-8177	97	6	can	can	AUX
easat-8177	97	7	respond	respond	VERB
easat-8177	97	8	to	to	ADP
easat-8177	97	9	comments	comment	NOUN
easat-8177	97	10	,	,	PUNCT
easat-8177	97	11	share	share	VERB
easat-8177	97	12	their	their	PRON
easat-8177	97	13	daily	daily	ADJ
easat-8177	97	14	lives	life	NOUN
easat-8177	97	15	,	,	PUNCT
easat-8177	97	16	and	and	CCONJ
easat-8177	97	17	build	build	VERB
easat-8177	97	18	an	an	DET
easat-8177	97	19	emotional	emotional	ADJ
easat-8177	97	20	connection	connection	NOUN
easat-8177	97	21	with	with	ADP
easat-8177	97	22	their	their	PRON
easat-8177	97	23	audience	audience	NOUN
easat-8177	97	24	,	,	PUNCT
easat-8177	97	25	strengthening	strengthen	VERB
easat-8177	97	26	a	a	DET
easat-8177	97	27	bond	bond	NOUN
easat-8177	97	28	that	that	PRON
easat-8177	97	29	fosters	foster	VERB
easat-8177	97	30	loyalty	loyalty	NOUN
easat-8177	97	31	.	.	PUNCT
easat-8177	98	1	this	this	PRON
easat-8177	98	2	allows	allow	VERB
easat-8177	98	3	followers	follower	NOUN
easat-8177	98	4	not	not	PART
easat-8177	98	5	only	only	ADV
easat-8177	98	6	to	to	PART
easat-8177	98	7	consume	consume	VERB
easat-8177	98	8	their	their	PRON
easat-8177	98	9	music	music	NOUN
easat-8177	98	10	but	but	CCONJ
easat-8177	98	11	also	also	ADV
easat-8177	98	12	to	to	PART
easat-8177	98	13	feel	feel	VERB
easat-8177	98	14	part	part	NOUN
easat-8177	98	15	of	of	ADP
easat-8177	98	16	a	a	DET
easat-8177	98	17	movement	movement	NOUN
easat-8177	98	18	or	or	CCONJ
easat-8177	98	19	community	community	NOUN
easat-8177	98	20	.	.	PUNCT
easat-8177	99	1	additionally	additionally	ADV
easat-8177	99	2	,	,	PUNCT
easat-8177	99	3	social	social	ADJ
easat-8177	99	4	media	medium	NOUN
easat-8177	99	5	are	be	AUX
easat-8177	99	6	essential	essential	ADJ
easat-8177	99	7	tools	tool	NOUN
easat-8177	99	8	for	for	ADP
easat-8177	99	9	measuring	measure	VERB
easat-8177	99	10	audience	audience	NOUN
easat-8177	99	11	reactions	reaction	NOUN
easat-8177	99	12	in	in	ADP
easat-8177	99	13	real	real	ADJ
easat-8177	99	14	-	-	PUNCT
easat-8177	99	15	time	time	NOUN
easat-8177	99	16	and	and	CCONJ
easat-8177	99	17	adjusting	adjust	VERB
easat-8177	99	18	content	content	NOUN
easat-8177	99	19	strategies	strategy	NOUN
easat-8177	99	20	as	as	SCONJ
easat-8177	99	21	needed	need	VERB
easat-8177	99	22	.	.	PUNCT
easat-8177	100	1	from	from	ADP
easat-8177	100	2	announcements	announcement	NOUN
easat-8177	100	3	of	of	ADP
easat-8177	100	4	new	new	ADJ
easat-8177	100	5	releases	release	NOUN
easat-8177	100	6	to	to	ADP
easat-8177	100	7	informal	informal	ADJ
easat-8177	100	8	interactions	interaction	NOUN
easat-8177	100	9	,	,	PUNCT
easat-8177	100	10	platforms	platform	NOUN
easat-8177	100	11	like	like	ADP
easat-8177	100	12	instagram	instagram	PROPN
easat-8177	100	13	allow	allow	VERB
easat-8177	100	14	musicians	musician	NOUN
easat-8177	100	15	to	to	PART
easat-8177	100	16	stay	stay	VERB
easat-8177	100	17	at	at	ADP
easat-8177	100	18	the	the	DET
easat-8177	100	19	center	center	NOUN
easat-8177	100	20	of	of	ADP
easat-8177	100	21	the	the	DET
easat-8177	100	22	conversation	conversation	NOUN
easat-8177	100	23	,	,	PUNCT
easat-8177	100	24	projecting	project	VERB
easat-8177	100	25	an	an	DET
easat-8177	100	26	accessible	accessible	ADJ
easat-8177	100	27	and	and	CCONJ
easat-8177	100	28	authentic	authentic	ADJ
easat-8177	100	29	image	image	NOUN
easat-8177	100	30	.	.	PUNCT
easat-8177	101	1	scolari	scolari	PROPN
easat-8177	102	1	[	[	X
easat-8177	102	2	15	15	NUM
easat-8177	102	3	]	]	PUNCT
easat-8177	102	4	proposes	propose	VERB
easat-8177	102	5	a	a	DET
easat-8177	102	6	fundamental	fundamental	ADJ
easat-8177	102	7	vision	vision	NOUN
easat-8177	102	8	on	on	ADP
easat-8177	102	9	the	the	DET
easat-8177	102	10	role	role	NOUN
easat-8177	102	11	of	of	ADP
easat-8177	102	12	media	medium	NOUN
easat-8177	102	13	,	,	PUNCT
easat-8177	102	14	which	which	PRON
easat-8177	102	15	have	have	AUX
easat-8177	102	16	ceased	cease	VERB
easat-8177	102	17	to	to	PART
easat-8177	102	18	be	be	AUX
easat-8177	102	19	mere	mere	ADJ
easat-8177	102	20	transmission	transmission	NOUN
easat-8177	102	21	channels	channel	NOUN
easat-8177	102	22	to	to	PART
easat-8177	102	23	become	become	VERB
easat-8177	102	24	environments	environment	NOUN
easat-8177	102	25	that	that	PRON
easat-8177	102	26	shape	shape	VERB
easat-8177	102	27	followers	follower	NOUN
easat-8177	102	28	’	’	PART
easat-8177	102	29	perceptions	perception	NOUN
easat-8177	102	30	and	and	CCONJ
easat-8177	102	31	their	their	PRON
easat-8177	102	32	understanding	understanding	NOUN
easat-8177	102	33	of	of	ADP
easat-8177	102	34	the	the	DET
easat-8177	102	35	world	world	NOUN
easat-8177	102	36	.	.	PUNCT
easat-8177	103	1	in	in	ADP
easat-8177	103	2	the	the	DET
easat-8177	103	3	music	music	NOUN
easat-8177	103	4	industry	industry	NOUN
easat-8177	103	5	,	,	PUNCT
easat-8177	103	6	social	social	ADJ
easat-8177	103	7	media	medium	NOUN
easat-8177	103	8	not	not	PART
easat-8177	103	9	only	only	ADV
easat-8177	103	10	function	function	NOUN
easat-8177	103	11	as	as	ADP
easat-8177	103	12	promotional	promotional	ADJ
easat-8177	103	13	tools	tool	NOUN
easat-8177	103	14	but	but	CCONJ
easat-8177	103	15	also	also	ADV
easat-8177	103	16	become	become	VERB
easat-8177	103	17	spaces	space	NOUN
easat-8177	103	18	where	where	SCONJ
easat-8177	103	19	artists	artist	NOUN
easat-8177	103	20	can	can	AUX
easat-8177	103	21	expose	expose	VERB
easat-8177	103	22	themselves	themselves	PRON
easat-8177	103	23	and	and	CCONJ
easat-8177	103	24	build	build	VERB
easat-8177	103	25	their	their	PRON
easat-8177	103	26	identity	identity	NOUN
easat-8177	103	27	on	on	ADP
easat-8177	103	28	a	a	DET
easat-8177	103	29	global	global	ADJ
easat-8177	103	30	level	level	NOUN
easat-8177	103	31	.	.	PUNCT
easat-8177	104	1	this	this	DET
easat-8177	104	2	perspective	perspective	NOUN
easat-8177	104	3	is	be	AUX
easat-8177	104	4	complemented	complement	VERB
easat-8177	104	5	and	and	CCONJ
easat-8177	104	6	reinforced	reinforce	VERB
easat-8177	104	7	by	by	ADP
easat-8177	104	8	mcluhan	mcluhan	PROPN
easat-8177	104	9	[	[	X
easat-8177	104	10	16	16	NUM
easat-8177	104	11	]	]	PUNCT
easat-8177	104	12	theory	theory	NOUN
easat-8177	104	13	,	,	PUNCT
easat-8177	104	14	who	who	PRON
easat-8177	104	15	stated	state	VERB
easat-8177	104	16	that	that	SCONJ
easat-8177	104	17	“	"	PUNCT
easat-8177	104	18	the	the	DET
easat-8177	104	19	medium	medium	NOUN
easat-8177	104	20	is	be	AUX
easat-8177	104	21	the	the	DET
easat-8177	104	22	message	message	NOUN
easat-8177	104	23	,	,	PUNCT
easat-8177	104	24	”	"	PUNCT
easat-8177	104	25	explaining	explain	VERB
easat-8177	104	26	how	how	SCONJ
easat-8177	104	27	media	medium	NOUN
easat-8177	104	28	not	not	PART
easat-8177	104	29	only	only	ADV
easat-8177	104	30	transmit	transmit	VERB
easat-8177	104	31	content	content	NOUN
easat-8177	104	32	but	but	CCONJ
easat-8177	104	33	also	also	ADV
easat-8177	104	34	shape	shape	VERB
easat-8177	104	35	the	the	DET
easat-8177	104	36	way	way	NOUN
easat-8177	104	37	it	it	PRON
easat-8177	104	38	is	be	AUX
easat-8177	104	39	perceived	perceive	VERB
easat-8177	104	40	and	and	CCONJ
easat-8177	104	41	interacts	interact	VERB
easat-8177	104	42	with	with	ADP
easat-8177	104	43	the	the	DET
easat-8177	104	44	environment	environment	NOUN
easat-8177	104	45	.	.	PUNCT
easat-8177	105	1	scolari	scolari	PROPN
easat-8177	105	2	expands	expand	VERB
easat-8177	105	3	this	this	DET
easat-8177	105	4	idea	idea	NOUN
easat-8177	105	5	by	by	ADP
easat-8177	105	6	conceptualizing	conceptualize	VERB
easat-8177	105	7	media	medium	NOUN
easat-8177	105	8	as	as	ADP
easat-8177	105	9	dynamic	dynamic	ADJ
easat-8177	105	10	environments	environment	NOUN
easat-8177	105	11	,	,	PUNCT
easat-8177	105	12	emphasizing	emphasize	VERB
easat-8177	105	13	that	that	SCONJ
easat-8177	105	14	the	the	DET
easat-8177	105	15	digital	digital	ADJ
easat-8177	105	16	medium	medium	NOUN
easat-8177	105	17	not	not	PART
easat-8177	105	18	only	only	ADV
easat-8177	105	19	amplifies	amplify	VERB
easat-8177	105	20	the	the	DET
easat-8177	105	21	musical	musical	ADJ
easat-8177	105	22	message	message	NOUN
easat-8177	105	23	but	but	CCONJ
easat-8177	105	24	redefines	redefine	VERB
easat-8177	105	25	it	it	PRON
easat-8177	105	26	.	.	PUNCT
easat-8177	106	1	this	this	PRON
easat-8177	106	2	occurs	occur	VERB
easat-8177	106	3	through	through	ADP
easat-8177	106	4	the	the	DET
easat-8177	106	5	cultural	cultural	ADJ
easat-8177	106	6	and	and	CCONJ
easat-8177	106	7	social	social	ADJ
easat-8177	106	8	interactions	interaction	NOUN
easat-8177	106	9	that	that	PRON
easat-8177	106	10	arise	arise	VERB
easat-8177	106	11	between	between	ADP
easat-8177	106	12	creators	creator	NOUN
easat-8177	106	13	and	and	CCONJ
easat-8177	106	14	their	their	PRON
easat-8177	106	15	followers	follower	NOUN
easat-8177	106	16	,	,	PUNCT
easat-8177	106	17	shaping	shape	VERB
easat-8177	106	18	new	new	ADJ
easat-8177	106	19	forms	form	NOUN
easat-8177	106	20	of	of	ADP
easat-8177	106	21	communication	communication	NOUN
easat-8177	106	22	and	and	CCONJ
easat-8177	106	23	connection	connection	NOUN
easat-8177	106	24	in	in	ADP
easat-8177	106	25	the	the	DET
easat-8177	106	26	digital	digital	ADJ
easat-8177	106	27	ecosystem	ecosystem	NOUN
easat-8177	106	28	.	.	PUNCT
easat-8177	107	1	user	user	NOUN
easat-8177	107	2	experience	experience	NOUN
easat-8177	107	3	is	be	AUX
easat-8177	107	4	fundamental	fundamental	ADJ
easat-8177	107	5	to	to	PART
easat-8177	107	6	consider	consider	VERB
easat-8177	107	7	.	.	PUNCT
easat-8177	108	1	it	it	PRON
easat-8177	108	2	is	be	AUX
easat-8177	108	3	not	not	PART
easat-8177	108	4	just	just	ADV
easat-8177	108	5	about	about	ADP
easat-8177	108	6	sharing	share	VERB
easat-8177	108	7	content	content	NOUN
easat-8177	108	8	that	that	PRON
easat-8177	108	9	connects	connect	VERB
easat-8177	108	10	with	with	ADP
easat-8177	108	11	the	the	DET
easat-8177	108	12	audience	audience	NOUN
easat-8177	108	13	but	but	CCONJ
easat-8177	108	14	about	about	ADP
easat-8177	108	15	creating	create	VERB
easat-8177	108	16	music	music	NOUN
easat-8177	108	17	-	-	PUNCT
easat-8177	108	18	related	relate	VERB
easat-8177	108	19	experiences	experience	NOUN
easat-8177	108	20	that	that	PRON
easat-8177	108	21	are	be	AUX
easat-8177	108	22	meaningful	meaningful	ADJ
easat-8177	108	23	and	and	CCONJ
easat-8177	108	24	unforgettable	unforgettable	ADJ
easat-8177	108	25	for	for	ADP
easat-8177	108	26	followers	follower	NOUN
easat-8177	108	27	.	.	PUNCT
easat-8177	109	1	artists	artist	NOUN
easat-8177	109	2	have	have	VERB
easat-8177	109	3	the	the	DET
easat-8177	109	4	ability	ability	NOUN
easat-8177	109	5	to	to	PART
easat-8177	109	6	offer	offer	VERB
easat-8177	109	7	unique	unique	ADJ
easat-8177	109	8	and	and	CCONJ
easat-8177	109	9	personalized	personalized	ADJ
easat-8177	109	10	experiences	experience	NOUN
easat-8177	109	11	that	that	PRON
easat-8177	109	12	not	not	PART
easat-8177	109	13	only	only	ADV
easat-8177	109	14	capture	capture	VERB
easat-8177	109	15	the	the	DET
easat-8177	109	16	audience	audience	NOUN
easat-8177	109	17	’s	’s	PART
easat-8177	109	18	attention	attention	NOUN
easat-8177	109	19	but	but	CCONJ
easat-8177	109	20	also	also	ADV
easat-8177	109	21	maintain	maintain	VERB
easat-8177	109	22	it	it	PRON
easat-8177	109	23	over	over	ADP
easat-8177	109	24	time	time	NOUN
easat-8177	109	25	.	.	PUNCT
easat-8177	110	1	a	a	DET
easat-8177	110	2	clear	clear	ADJ
easat-8177	110	3	example	example	NOUN
easat-8177	110	4	is	be	AUX
easat-8177	110	5	social	social	ADJ
easat-8177	110	6	media	medium	NOUN
easat-8177	110	7	like	like	ADP
easat-8177	110	8	instagram	instagram	PROPN
easat-8177	110	9	,	,	PUNCT
easat-8177	110	10	which	which	PRON
easat-8177	110	11	allows	allow	VERB
easat-8177	110	12	live	live	ADJ
easat-8177	110	13	broadcasts	broadcast	NOUN
easat-8177	110	14	.	.	PUNCT
easat-8177	111	1	these	these	DET
easat-8177	111	2	broadcasts	broadcast	NOUN
easat-8177	111	3	offer	offer	VERB
easat-8177	111	4	multiple	multiple	ADJ
easat-8177	111	5	possibilities	possibility	NOUN
easat-8177	111	6	:	:	PUNCT
easat-8177	111	7	performing	perform	VERB
easat-8177	111	8	songs	song	NOUN
easat-8177	111	9	,	,	PUNCT
easat-8177	111	10	answering	answer	VERB
easat-8177	111	11	questions	question	NOUN
easat-8177	111	12	,	,	PUNCT
easat-8177	111	13	or	or	CCONJ
easat-8177	111	14	even	even	ADV
easat-8177	111	15	talking	talk	VERB
easat-8177	111	16	directly	directly	ADV
easat-8177	111	17	with	with	ADP
easat-8177	111	18	followers	follower	NOUN
easat-8177	111	19	.	.	PUNCT
easat-8177	112	1	this	this	DET
easat-8177	112	2	type	type	NOUN
easat-8177	112	3	of	of	ADP
easat-8177	112	4	interaction	interaction	NOUN
easat-8177	112	5	generates	generate	VERB
easat-8177	112	6	a	a	DET
easat-8177	112	7	strong	strong	ADJ
easat-8177	112	8	feeling	feeling	NOUN
easat-8177	112	9	of	of	ADP
easat-8177	112	10	closeness	closeness	NOUN
easat-8177	112	11	and	and	CCONJ
easat-8177	112	12	emotional	emotional	ADJ
easat-8177	112	13	connection	connection	NOUN
easat-8177	112	14	,	,	PUNCT
easat-8177	112	15	strengthening	strengthen	VERB
easat-8177	112	16	the	the	DET
easat-8177	112	17	bond	bond	NOUN
easat-8177	112	18	between	between	ADP
easat-8177	112	19	the	the	DET
easat-8177	112	20	artist	artist	NOUN
easat-8177	112	21	and	and	CCONJ
easat-8177	112	22	their	their	PRON
easat-8177	112	23	audience	audience	NOUN
easat-8177	112	24	.	.	PUNCT
easat-8177	113	1	interactions	interaction	NOUN
easat-8177	113	2	through	through	ADP
easat-8177	113	3	the	the	DET
easat-8177	113	4	internet	internet	NOUN
easat-8177	113	5	promote	promote	NOUN
easat-8177	113	6	a	a	DET
easat-8177	113	7	sense	sense	NOUN
easat-8177	113	8	of	of	ADP
easat-8177	113	9	community	community	NOUN
easat-8177	113	10	and	and	CCONJ
easat-8177	113	11	reinforce	reinforce	VERB
easat-8177	113	12	the	the	DET
easat-8177	113	13	sense	sense	NOUN
easat-8177	113	14	of	of	ADP
easat-8177	113	15	belonging	belong	VERB
easat-8177	113	16	to	to	ADP
easat-8177	113	17	a	a	DET
easat-8177	113	18	group	group	NOUN
easat-8177	113	19	.	.	PUNCT
easat-8177	114	1	followers	follower	NOUN
easat-8177	114	2	have	have	AUX
easat-8177	114	3	ceased	cease	VERB
easat-8177	114	4	to	to	PART
easat-8177	114	5	be	be	AUX
easat-8177	114	6	passive	passive	ADJ
easat-8177	114	7	content	content	NOUN
easat-8177	114	8	receivers	receiver	NOUN
easat-8177	114	9	;	;	PUNCT
easat-8177	114	10	today	today	NOUN
easat-8177	114	11	,	,	PUNCT
easat-8177	114	12	they	they	PRON
easat-8177	114	13	are	be	AUX
easat-8177	114	14	active	active	ADJ
easat-8177	114	15	participants	participant	NOUN
easat-8177	114	16	in	in	ADP
easat-8177	114	17	the	the	DET
easat-8177	114	18	artist	artist	NOUN
easat-8177	114	19	’s	’s	PART
easat-8177	114	20	story	story	NOUN
easat-8177	114	21	.	.	PUNCT
easat-8177	115	1	sharing	share	VERB
easat-8177	115	2	exclusive	exclusive	ADJ
easat-8177	115	3	moments	moment	NOUN
easat-8177	115	4	,	,	PUNCT
easat-8177	115	5	such	such	ADJ
easat-8177	115	6	as	as	ADP
easat-8177	115	7	project	project	NOUN
easat-8177	115	8	previews	preview	NOUN
easat-8177	115	9	,	,	PUNCT
easat-8177	115	10	behind	behind	ADP
easat-8177	115	11	-	-	PUNCT
easat-8177	115	12	thescenes	thescene	NOUN
easat-8177	115	13	,	,	PUNCT
easat-8177	115	14	or	or	CCONJ
easat-8177	115	15	creative	creative	ADJ
easat-8177	115	16	processes	process	NOUN
easat-8177	115	17	,	,	PUNCT
easat-8177	115	18	facilitates	facilitate	VERB
easat-8177	115	19	a	a	DET
easat-8177	115	20	deeper	deep	ADJ
easat-8177	115	21	emotional	emotional	ADJ
easat-8177	115	22	connection	connection	NOUN
easat-8177	115	23	with	with	ADP
easat-8177	115	24	the	the	DET
easat-8177	115	25	audience	audience	NOUN
easat-8177	115	26	.	.	PUNCT
easat-8177	116	1	this	this	DET
easat-8177	116	2	dynamism	dynamism	NOUN
easat-8177	116	3	turns	turn	VERB
easat-8177	116	4	followers	follower	NOUN
easat-8177	116	5	into	into	ADP
easat-8177	116	6	symbolic	symbolic	ADJ
easat-8177	116	7	collaborators	collaborator	NOUN
easat-8177	116	8	in	in	ADP
easat-8177	116	9	the	the	DET
easat-8177	116	10	artist	artist	NOUN
easat-8177	116	11	’s	’s	PART
easat-8177	116	12	process	process	NOUN
easat-8177	116	13	and	and	CCONJ
easat-8177	116	14	achievements	achievement	NOUN
easat-8177	116	15	,	,	PUNCT
easat-8177	116	16	enriching	enrich	VERB
easat-8177	116	17	both	both	CCONJ
easat-8177	116	18	the	the	DET
easat-8177	116	19	relationship	relationship	NOUN
easat-8177	116	20	and	and	CCONJ
easat-8177	116	21	the	the	DET
easat-8177	116	22	shared	shared	ADJ
easat-8177	116	23	experience	experience	NOUN
easat-8177	116	24	.	.	PUNCT
easat-8177	117	1	according	accord	VERB
easat-8177	117	2	to	to	ADP
easat-8177	117	3	lópez	lópez	NOUN
easat-8177	117	4	[	[	X
easat-8177	117	5	17	17	NUM
easat-8177	117	6	]	]	PUNCT
easat-8177	117	7	sound	sound	NOUN
easat-8177	117	8	plays	play	VERB
easat-8177	117	9	a	a	DET
easat-8177	117	10	crucial	crucial	ADJ
easat-8177	117	11	role	role	NOUN
easat-8177	117	12	in	in	ADP
easat-8177	117	13	capturing	capture	VERB
easat-8177	117	14	and	and	CCONJ
easat-8177	117	15	retaining	retain	VERB
easat-8177	117	16	users	user	NOUN
easat-8177	117	17	on	on	ADP
easat-8177	117	18	social	social	ADJ
easat-8177	117	19	media	medium	NOUN
easat-8177	117	20	.	.	PUNCT
easat-8177	118	1	a	a	DET
easat-8177	118	2	well	well	ADV
easat-8177	118	3	-	-	PUNCT
easat-8177	118	4	crafted	craft	VERB
easat-8177	118	5	melody	melody	NOUN
easat-8177	118	6	can	can	AUX
easat-8177	118	7	become	become	VERB
easat-8177	118	8	an	an	DET
easat-8177	118	9	emblematic	emblematic	ADJ
easat-8177	118	10	element	element	NOUN
easat-8177	118	11	of	of	ADP
easat-8177	118	12	an	an	DET
easat-8177	118	13	artist	artist	NOUN
easat-8177	118	14	’s	’s	PART
easat-8177	118	15	career	career	NOUN
easat-8177	118	16	and	and	CCONJ
easat-8177	118	17	contribute	contribute	VERB
easat-8177	118	18	to	to	ADP
easat-8177	118	19	the	the	DET
easat-8177	118	20	creation	creation	NOUN
easat-8177	118	21	of	of	ADP
easat-8177	118	22	a	a	DET
easat-8177	118	23	positive	positive	ADJ
easat-8177	118	24	and	and	CCONJ
easat-8177	118	25	lasting	lasting	ADJ
easat-8177	118	26	memory	memory	NOUN
easat-8177	118	27	.	.	PUNCT
easat-8177	119	1	for	for	ADP
easat-8177	119	2	example	example	NOUN
easat-8177	119	3	,	,	PUNCT
easat-8177	119	4	on	on	ADP
easat-8177	119	5	tiktok	tiktok	NOUN
easat-8177	119	6	,	,	PUNCT
easat-8177	119	7	a	a	DET
easat-8177	119	8	song	song	NOUN
easat-8177	119	9	fragment	fragment	NOUN
easat-8177	119	10	can	can	AUX
easat-8177	119	11	become	become	VERB
easat-8177	119	12	the	the	DET
easat-8177	119	13	catalyst	catalyst	NOUN
easat-8177	119	14	for	for	ADP
easat-8177	119	15	a	a	DET
easat-8177	119	16	viral	viral	ADJ
easat-8177	119	17	challenge	challenge	NOUN
easat-8177	119	18	or	or	CCONJ
easat-8177	119	19	dance	dance	NOUN
easat-8177	119	20	,	,	PUNCT
easat-8177	119	21	exponentially	exponentially	ADV
easat-8177	119	22	increasing	increase	VERB
easat-8177	119	23	the	the	DET
easat-8177	119	24	artist	artist	NOUN
easat-8177	119	25	’s	’s	PART
easat-8177	119	26	visibility	visibility	NOUN
easat-8177	119	27	.	.	PUNCT
easat-8177	120	1	these	these	DET
easat-8177	120	2	tactics	tactic	NOUN
easat-8177	120	3	not	not	PART
easat-8177	120	4	only	only	ADV
easat-8177	120	5	promote	promote	VERB
easat-8177	120	6	the	the	DET
easat-8177	120	7	music	music	NOUN
easat-8177	120	8	but	but	CCONJ
easat-8177	120	9	also	also	ADV
easat-8177	120	10	associate	associate	VERB
easat-8177	120	11	specific	specific	ADJ
easat-8177	120	12	emotions	emotion	NOUN
easat-8177	120	13	with	with	ADP
easat-8177	120	14	concrete	concrete	ADJ
easat-8177	120	15	situations	situation	NOUN
easat-8177	120	16	,	,	PUNCT
easat-8177	120	17	fostering	foster	VERB
easat-8177	120	18	a	a	DET
easat-8177	120	19	sense	sense	NOUN
easat-8177	120	20	of	of	ADP
easat-8177	120	21	identification	identification	NOUN
easat-8177	120	22	in	in	ADP
easat-8177	120	23	followers	follower	NOUN
easat-8177	120	24	.	.	PUNCT
easat-8177	121	1	sound	sound	NOUN
easat-8177	121	2	is	be	AUX
easat-8177	121	3	not	not	PART
easat-8177	121	4	simply	simply	ADV
easat-8177	121	5	an	an	DET
easat-8177	121	6	additional	additional	ADJ
easat-8177	121	7	component	component	NOUN
easat-8177	121	8	in	in	ADP
easat-8177	121	9	marketing	marketing	NOUN
easat-8177	121	10	strategies	strategy	NOUN
easat-8177	121	11	but	but	CCONJ
easat-8177	121	12	a	a	DET
easat-8177	121	13	key	key	ADJ
easat-8177	121	14	tool	tool	NOUN
easat-8177	121	15	to	to	PART
easat-8177	121	16	enhance	enhance	VERB
easat-8177	121	17	the	the	DET
easat-8177	121	18	brand	brand	NOUN
easat-8177	121	19	and	and	CCONJ
easat-8177	121	20	capture	capture	VERB
easat-8177	121	21	the	the	DET
easat-8177	121	22	attention	attention	NOUN
easat-8177	121	23	of	of	ADP
easat-8177	121	24	an	an	DET
easat-8177	121	25	increasingly	increasingly	ADV
easat-8177	121	26	demanding	demanding	ADJ
easat-8177	121	27	audience	audience	NOUN
easat-8177	121	28	with	with	ADP
easat-8177	121	29	more	more	ADV
easat-8177	121	30	specific	specific	ADJ
easat-8177	121	31	needs	need	NOUN
easat-8177	121	32	.	.	PUNCT
easat-8177	122	1	viral	viral	ADJ
easat-8177	122	2	content	content	NOUN
easat-8177	122	3	on	on	ADP
easat-8177	122	4	social	social	ADJ
easat-8177	122	5	media	media	NOUN
easat-8177	122	6	acts	act	NOUN
easat-8177	122	7	as	as	ADP
easat-8177	122	8	a	a	DET
easat-8177	122	9	catalyst	catalyst	NOUN
easat-8177	122	10	,	,	PUNCT
easat-8177	122	11	allowing	allow	VERB
easat-8177	122	12	artists	artist	NOUN
easat-8177	122	13	to	to	PART
easat-8177	122	14	maintain	maintain	VERB
easat-8177	122	15	a	a	DET
easat-8177	122	16	constant	constant	ADJ
easat-8177	122	17	and	and	CCONJ
easat-8177	122	18	genuine	genuine	ADJ
easat-8177	122	19	presence	presence	NOUN
easat-8177	122	20	.	.	PUNCT
easat-8177	123	1	1507	1507	NUM
easat-8177	123	2	edelweiss	edelweiss	PROPN
easat-8177	123	3	applied	apply	VERB
easat-8177	123	4	science	science	NOUN
easat-8177	123	5	and	and	CCONJ
easat-8177	123	6	technology	technology	NOUN
easat-8177	123	7	issn	issn	PROPN
easat-8177	123	8	:	:	PUNCT
easat-8177	123	9	2576	2576	NUM
easat-8177	123	10	-	-	SYM
easat-8177	123	11	8484	8484	NUM
easat-8177	123	12	vol	vol	NOUN
easat-8177	123	13	.	.	PROPN
easat-8177	124	1	9	9	NUM
easat-8177	124	2	,	,	PUNCT
easat-8177	124	3	no	no	INTJ
easat-8177	124	4	.	.	NOUN
easat-8177	125	1	6	6	NUM
easat-8177	125	2	:	:	PUNCT
easat-8177	125	3	1503	1503	NUM
easat-8177	125	4	-	-	SYM
easat-8177	125	5	1512	1512	NUM
easat-8177	125	6	,	,	PUNCT
easat-8177	125	7	2025	2025	NUM
easat-8177	125	8	doi	doi	NOUN
easat-8177	125	9	:	:	PUNCT
easat-8177	125	10	10.55214/25768484.v9i6.8177	10.55214/25768484.v9i6.8177	NUM
easat-8177	125	11	©	©	PROPN
easat-8177	125	12	2025	2025	NUM
easat-8177	125	13	by	by	ADP
easat-8177	125	14	the	the	DET
easat-8177	125	15	authors	author	NOUN
easat-8177	125	16	;	;	PUNCT
easat-8177	125	17	licensee	licensee	PROPN
easat-8177	125	18	learning	learning	NOUN
easat-8177	125	19	gate	gate	NOUN
easat-8177	125	20	however	however	ADV
easat-8177	125	21	,	,	PUNCT
easat-8177	125	22	sustaining	sustain	VERB
easat-8177	125	23	this	this	DET
easat-8177	125	24	attention	attention	NOUN
easat-8177	125	25	is	be	AUX
easat-8177	125	26	a	a	DET
easat-8177	125	27	challenge	challenge	NOUN
easat-8177	125	28	due	due	ADP
easat-8177	125	29	to	to	ADP
easat-8177	125	30	the	the	DET
easat-8177	125	31	constant	constant	ADJ
easat-8177	125	32	change	change	NOUN
easat-8177	125	33	of	of	ADP
easat-8177	125	34	trends	trend	NOUN
easat-8177	125	35	on	on	ADP
easat-8177	125	36	digital	digital	ADJ
easat-8177	125	37	platforms	platform	NOUN
easat-8177	125	38	.	.	PUNCT
easat-8177	126	1	creating	create	VERB
easat-8177	126	2	marketing	marketing	NOUN
easat-8177	126	3	strategies	strategy	NOUN
easat-8177	126	4	requires	require	VERB
easat-8177	126	5	not	not	PART
easat-8177	126	6	only	only	ADV
easat-8177	126	7	establishing	establish	VERB
easat-8177	126	8	a	a	DET
easat-8177	126	9	solid	solid	ADJ
easat-8177	126	10	identity	identity	NOUN
easat-8177	126	11	but	but	CCONJ
easat-8177	126	12	also	also	ADV
easat-8177	126	13	foreseeing	foresee	VERB
easat-8177	126	14	new	new	ADJ
easat-8177	126	15	trends	trend	NOUN
easat-8177	126	16	and	and	CCONJ
easat-8177	126	17	quickly	quickly	ADV
easat-8177	126	18	adapting	adapt	VERB
easat-8177	126	19	to	to	ADP
easat-8177	126	20	changes	change	NOUN
easat-8177	126	21	in	in	ADP
easat-8177	126	22	social	social	ADJ
easat-8177	126	23	media	medium	NOUN
easat-8177	126	24	algorithms	algorithm	NOUN
easat-8177	126	25	.	.	PUNCT
easat-8177	127	1	for	for	ADP
easat-8177	127	2	example	example	NOUN
easat-8177	127	3	,	,	PUNCT
easat-8177	127	4	instagram	instagram	PROPN
easat-8177	127	5	’s	’s	PART
easat-8177	127	6	algorithm	algorithm	NOUN
easat-8177	127	7	currently	currently	ADV
easat-8177	127	8	prioritizes	prioritize	VERB
easat-8177	127	9	video	video	NOUN
easat-8177	127	10	content	content	NOUN
easat-8177	127	11	,	,	PUNCT
easat-8177	127	12	such	such	ADJ
easat-8177	127	13	as	as	ADP
easat-8177	127	14	reels	reel	NOUN
easat-8177	127	15	.	.	PUNCT
easat-8177	128	1	additionally	additionally	ADV
easat-8177	128	2	,	,	PUNCT
easat-8177	128	3	it	it	PRON
easat-8177	128	4	gives	give	VERB
easat-8177	128	5	greater	great	ADJ
easat-8177	128	6	visibility	visibility	NOUN
easat-8177	128	7	to	to	PART
easat-8177	128	8	content	content	VERB
easat-8177	128	9	that	that	PRON
easat-8177	128	10	generates	generate	VERB
easat-8177	128	11	quick	quick	ADJ
easat-8177	128	12	reactions	reaction	NOUN
easat-8177	128	13	,	,	PUNCT
easat-8177	128	14	highlighting	highlight	VERB
easat-8177	128	15	the	the	DET
easat-8177	128	16	importance	importance	NOUN
easat-8177	128	17	of	of	ADP
easat-8177	128	18	designing	designing	NOUN
easat-8177	128	19	tactics	tactic	NOUN
easat-8177	128	20	that	that	PRON
easat-8177	128	21	leverage	leverage	VERB
easat-8177	128	22	these	these	DET
easat-8177	128	23	formats	format	NOUN
easat-8177	128	24	.	.	PUNCT
easat-8177	129	1	2	2	X
easat-8177	129	2	.	.	X
easat-8177	129	3	methodology	methodology	NOUN
easat-8177	129	4	this	this	DET
easat-8177	129	5	research	research	NOUN
easat-8177	129	6	adopts	adopt	VERB
easat-8177	129	7	a	a	DET
easat-8177	129	8	mixed	mixed	ADJ
easat-8177	129	9	approach	approach	NOUN
easat-8177	129	10	,	,	PUNCT
easat-8177	129	11	combining	combine	VERB
easat-8177	129	12	content	content	NOUN
easat-8177	129	13	analysis	analysis	NOUN
easat-8177	129	14	as	as	ADP
easat-8177	129	15	a	a	DET
easat-8177	129	16	quantitative	quantitative	ADJ
easat-8177	129	17	technique	technique	NOUN
easat-8177	129	18	and	and	CCONJ
easat-8177	129	19	the	the	DET
easat-8177	129	20	study	study	NOUN
easat-8177	129	21	of	of	ADP
easat-8177	129	22	hypermedia	hypermedia	NOUN
easat-8177	129	23	narrative	narrative	NOUN
easat-8177	129	24	as	as	ADP
easat-8177	129	25	a	a	DET
easat-8177	129	26	qualitative	qualitative	ADJ
easat-8177	129	27	technique	technique	NOUN
easat-8177	129	28	.	.	PUNCT
easat-8177	130	1	this	this	DET
easat-8177	130	2	integration	integration	NOUN
easat-8177	130	3	allows	allow	VERB
easat-8177	130	4	for	for	ADP
easat-8177	130	5	a	a	DET
easat-8177	130	6	more	more	ADV
easat-8177	130	7	comprehensive	comprehensive	ADJ
easat-8177	130	8	and	and	CCONJ
easat-8177	130	9	in	in	ADP
easat-8177	130	10	-	-	PUNCT
easat-8177	130	11	depth	depth	NOUN
easat-8177	130	12	understanding	understanding	NOUN
easat-8177	130	13	of	of	ADP
easat-8177	130	14	the	the	DET
easat-8177	130	15	marketing	marketing	NOUN
easat-8177	130	16	tactics	tactic	NOUN
easat-8177	130	17	employed	employ	VERB
easat-8177	130	18	by	by	ADP
easat-8177	130	19	grupo5	grupo5	NOUN
easat-8177	130	20	on	on	ADP
easat-8177	130	21	instagram	instagram	PROPN
easat-8177	130	22	,	,	PUNCT
easat-8177	130	23	covering	cover	VERB
easat-8177	130	24	both	both	CCONJ
easat-8177	130	25	quantifiable	quantifiable	ADJ
easat-8177	130	26	elements	element	NOUN
easat-8177	130	27	and	and	CCONJ
easat-8177	130	28	narrative	narrative	NOUN
easat-8177	130	29	and	and	CCONJ
easat-8177	130	30	visual	visual	ADJ
easat-8177	130	31	components	component	NOUN
easat-8177	130	32	,	,	PUNCT
easat-8177	130	33	which	which	PRON
easat-8177	130	34	are	be	AUX
easat-8177	130	35	key	key	ADJ
easat-8177	130	36	to	to	ADP
easat-8177	130	37	the	the	DET
easat-8177	130	38	impact	impact	NOUN
easat-8177	130	39	of	of	ADP
easat-8177	130	40	their	their	PRON
easat-8177	130	41	strategy	strategy	NOUN
easat-8177	130	42	.	.	PUNCT
easat-8177	131	1	by	by	ADP
easat-8177	131	2	employing	employ	VERB
easat-8177	131	3	a	a	DET
easat-8177	131	4	mixed	mixed	ADJ
easat-8177	131	5	approach	approach	NOUN
easat-8177	131	6	,	,	PUNCT
easat-8177	131	7	the	the	DET
easat-8177	131	8	study	study	NOUN
easat-8177	131	9	provides	provide	VERB
easat-8177	131	10	a	a	DET
easat-8177	131	11	detailed	detailed	ADJ
easat-8177	131	12	analysis	analysis	NOUN
easat-8177	131	13	of	of	ADP
easat-8177	131	14	the	the	DET
easat-8177	131	15	effect	effect	NOUN
easat-8177	131	16	of	of	ADP
easat-8177	131	17	the	the	DET
easat-8177	131	18	orchestra	orchestra	NOUN
easat-8177	131	19	’s	’s	PART
easat-8177	131	20	marketing	marketing	NOUN
easat-8177	131	21	strategies	strategy	NOUN
easat-8177	131	22	,	,	PUNCT
easat-8177	131	23	incorporating	incorporate	VERB
easat-8177	131	24	both	both	DET
easat-8177	131	25	objective	objective	ADJ
easat-8177	131	26	data	datum	NOUN
easat-8177	131	27	and	and	CCONJ
easat-8177	131	28	creative	creative	ADJ
easat-8177	131	29	,	,	PUNCT
easat-8177	131	30	contextual	contextual	ADJ
easat-8177	131	31	interpretations	interpretation	NOUN
easat-8177	131	32	.	.	PUNCT
easat-8177	132	1	this	this	PRON
easat-8177	132	2	allows	allow	VERB
easat-8177	132	3	for	for	ADP
easat-8177	132	4	an	an	DET
easat-8177	132	5	evaluation	evaluation	NOUN
easat-8177	132	6	of	of	ADP
easat-8177	132	7	how	how	SCONJ
easat-8177	132	8	these	these	DET
easat-8177	132	9	elements	element	NOUN
easat-8177	132	10	contribute	contribute	VERB
easat-8177	132	11	to	to	ADP
easat-8177	132	12	grupo5	grupo5	NOUN
easat-8177	132	13	’s	’s	PART
easat-8177	132	14	positioning	positioning	NOUN
easat-8177	132	15	on	on	ADP
easat-8177	132	16	social	social	ADJ
easat-8177	132	17	media	medium	NOUN
easat-8177	132	18	,	,	PUNCT
easat-8177	132	19	offering	offer	VERB
easat-8177	132	20	a	a	DET
easat-8177	132	21	holistic	holistic	ADJ
easat-8177	132	22	view	view	NOUN
easat-8177	132	23	of	of	ADP
easat-8177	132	24	its	its	PRON
easat-8177	132	25	performance	performance	NOUN
easat-8177	132	26	in	in	ADP
easat-8177	132	27	the	the	DET
easat-8177	132	28	digital	digital	ADJ
easat-8177	132	29	landscape	landscape	NOUN
easat-8177	132	30	.	.	PUNCT
easat-8177	133	1	content	content	NOUN
easat-8177	133	2	analysis	analysis	NOUN
easat-8177	133	3	enables	enable	VERB
easat-8177	133	4	the	the	DET
easat-8177	133	5	examination	examination	NOUN
easat-8177	133	6	of	of	ADP
easat-8177	133	7	every	every	DET
easat-8177	133	8	quantifiable	quantifiable	ADJ
easat-8177	133	9	detail	detail	NOUN
easat-8177	133	10	and	and	CCONJ
easat-8177	133	11	element	element	NOUN
easat-8177	133	12	,	,	PUNCT
easat-8177	133	13	such	such	ADJ
easat-8177	133	14	as	as	ADP
easat-8177	133	15	the	the	DET
easat-8177	133	16	number	number	NOUN
easat-8177	133	17	of	of	ADP
easat-8177	133	18	likes	like	NOUN
easat-8177	133	19	,	,	PUNCT
easat-8177	133	20	comments	comment	NOUN
easat-8177	133	21	,	,	PUNCT
easat-8177	133	22	shares	share	NOUN
easat-8177	133	23	,	,	PUNCT
easat-8177	133	24	and	and	CCONJ
easat-8177	133	25	hashtag	hashtag	NOUN
easat-8177	133	26	usage	usage	NOUN
easat-8177	133	27	,	,	PUNCT
easat-8177	133	28	providing	provide	VERB
easat-8177	133	29	a	a	DET
easat-8177	133	30	structured	structured	ADJ
easat-8177	133	31	view	view	NOUN
easat-8177	133	32	of	of	ADP
easat-8177	133	33	interactions	interaction	NOUN
easat-8177	133	34	and	and	CCONJ
easat-8177	133	35	the	the	DET
easat-8177	133	36	reach	reach	NOUN
easat-8177	133	37	of	of	ADP
easat-8177	133	38	each	each	DET
easat-8177	133	39	post	post	NOUN
easat-8177	133	40	.	.	PUNCT
easat-8177	134	1	for	for	ADP
easat-8177	134	2	this	this	DET
easat-8177	134	3	analysis	analysis	NOUN
easat-8177	134	4	,	,	PUNCT
easat-8177	134	5	key	key	ADJ
easat-8177	134	6	posts	post	NOUN
easat-8177	134	7	from	from	ADP
easat-8177	134	8	grupo5	grupo5	NOUN
easat-8177	134	9	’s	’s	PART
easat-8177	134	10	"	"	PUNCT
easat-8177	134	11	50th	50th	ADJ
easat-8177	134	12	anniversary	anniversary	NOUN
easat-8177	134	13	"	"	PUNCT
easat-8177	134	14	campaign	campaign	NOUN
easat-8177	134	15	were	be	AUX
easat-8177	134	16	carefully	carefully	ADV
easat-8177	134	17	selected	select	VERB
easat-8177	134	18	.	.	PUNCT
easat-8177	135	1	instagram	instagram	PROPN
easat-8177	135	2	insights	insight	NOUN
easat-8177	135	3	were	be	AUX
easat-8177	135	4	used	use	VERB
easat-8177	135	5	to	to	PART
easat-8177	135	6	assess	assess	VERB
easat-8177	135	7	the	the	DET
easat-8177	135	8	impact	impact	NOUN
easat-8177	135	9	of	of	ADP
easat-8177	135	10	these	these	DET
easat-8177	135	11	posts	post	NOUN
easat-8177	135	12	based	base	VERB
easat-8177	135	13	on	on	ADP
easat-8177	135	14	interaction	interaction	NOUN
easat-8177	135	15	metrics	metric	NOUN
easat-8177	135	16	.	.	PUNCT
easat-8177	136	1	according	accord	VERB
easat-8177	136	2	to	to	ADP
easat-8177	136	3	ortega	ortega	PROPN
easat-8177	136	4	[	[	X
easat-8177	136	5	18	18	NUM
easat-8177	136	6	]	]	X
easat-8177	136	7	insights	insight	NOUN
easat-8177	136	8	are	be	AUX
easat-8177	136	9	a	a	DET
easat-8177	136	10	fundamental	fundamental	ADJ
easat-8177	136	11	tool	tool	NOUN
easat-8177	136	12	for	for	ADP
easat-8177	136	13	understanding	understand	VERB
easat-8177	136	14	consumers	consumer	NOUN
easat-8177	136	15	and	and	CCONJ
easat-8177	136	16	designing	designing	NOUN
easat-8177	136	17	strategies	strategy	NOUN
easat-8177	136	18	that	that	PRON
easat-8177	136	19	meet	meet	VERB
easat-8177	136	20	their	their	PRON
easat-8177	136	21	needs	need	NOUN
easat-8177	136	22	.	.	PUNCT
easat-8177	137	1	this	this	PRON
easat-8177	137	2	is	be	AUX
easat-8177	137	3	achieved	achieve	VERB
easat-8177	137	4	through	through	ADP
easat-8177	137	5	data	datum	NOUN
easat-8177	137	6	analysis	analysis	NOUN
easat-8177	137	7	,	,	PUNCT
easat-8177	137	8	which	which	PRON
easat-8177	137	9	reveals	reveal	VERB
easat-8177	137	10	behavioral	behavioral	ADJ
easat-8177	137	11	patterns	pattern	NOUN
easat-8177	137	12	,	,	PUNCT
easat-8177	137	13	habits	habit	NOUN
easat-8177	137	14	,	,	PUNCT
easat-8177	137	15	attitudes	attitude	NOUN
easat-8177	137	16	,	,	PUNCT
easat-8177	137	17	and	and	CCONJ
easat-8177	137	18	market	market	NOUN
easat-8177	137	19	or	or	CCONJ
easat-8177	137	20	consumer	consumer	NOUN
easat-8177	137	21	environment	environment	NOUN
easat-8177	137	22	characteristics	characteristic	NOUN
easat-8177	137	23	.	.	PUNCT
easat-8177	138	1	by	by	ADP
easat-8177	138	2	considering	consider	VERB
easat-8177	138	3	insights	insight	NOUN
easat-8177	138	4	,	,	PUNCT
easat-8177	138	5	trends	trend	NOUN
easat-8177	138	6	in	in	ADP
easat-8177	138	7	the	the	DET
easat-8177	138	8	audience	audience	NOUN
easat-8177	138	9	can	can	AUX
easat-8177	138	10	be	be	AUX
easat-8177	138	11	identified	identify	VERB
easat-8177	138	12	,	,	PUNCT
easat-8177	138	13	such	such	ADJ
easat-8177	138	14	as	as	ADP
easat-8177	138	15	preferences	preference	NOUN
easat-8177	138	16	for	for	ADP
easat-8177	138	17	certain	certain	ADJ
easat-8177	138	18	types	type	NOUN
easat-8177	138	19	of	of	ADP
easat-8177	138	20	content	content	NOUN
easat-8177	138	21	,	,	PUNCT
easat-8177	138	22	the	the	DET
easat-8177	138	23	effectiveness	effectiveness	NOUN
easat-8177	138	24	of	of	ADP
easat-8177	138	25	hashtags	hashtag	NOUN
easat-8177	138	26	,	,	PUNCT
easat-8177	138	27	and	and	CCONJ
easat-8177	138	28	how	how	SCONJ
easat-8177	138	29	reach	reach	AUX
easat-8177	138	30	varies	vary	VERB
easat-8177	138	31	depending	depend	VERB
easat-8177	138	32	on	on	ADP
easat-8177	138	33	the	the	DET
easat-8177	138	34	format	format	NOUN
easat-8177	138	35	or	or	CCONJ
easat-8177	138	36	theme	theme	NOUN
easat-8177	138	37	of	of	ADP
easat-8177	138	38	posts	post	NOUN
easat-8177	138	39	.	.	PUNCT
easat-8177	139	1	this	this	PRON
easat-8177	139	2	allows	allow	VERB
easat-8177	139	3	each	each	DET
easat-8177	139	4	type	type	NOUN
easat-8177	139	5	of	of	ADP
easat-8177	139	6	content	content	NOUN
easat-8177	139	7	to	to	PART
easat-8177	139	8	be	be	AUX
easat-8177	139	9	correlated	correlate	VERB
easat-8177	139	10	with	with	ADP
easat-8177	139	11	the	the	DET
easat-8177	139	12	audience	audience	NOUN
easat-8177	139	13	’s	’s	PART
easat-8177	139	14	response	response	NOUN
easat-8177	139	15	level	level	NOUN
easat-8177	139	16	.	.	PUNCT
easat-8177	140	1	moncayo	moncayo	VERB
easat-8177	141	1	[	[	X
easat-8177	141	2	19	19	NUM
easat-8177	141	3	]	]	PUNCT
easat-8177	141	4	notes	note	VERB
easat-8177	141	5	that	that	SCONJ
easat-8177	141	6	insights	insight	NOUN
easat-8177	141	7	are	be	AUX
easat-8177	141	8	strategic	strategic	ADJ
easat-8177	141	9	data	datum	NOUN
easat-8177	141	10	derived	derive	VERB
easat-8177	141	11	from	from	ADP
easat-8177	141	12	an	an	DET
easat-8177	141	13	in	in	ADP
easat-8177	141	14	-	-	PUNCT
easat-8177	141	15	depth	depth	NOUN
easat-8177	141	16	analysis	analysis	NOUN
easat-8177	141	17	of	of	ADP
easat-8177	141	18	the	the	DET
easat-8177	141	19	behavior	behavior	NOUN
easat-8177	141	20	,	,	PUNCT
easat-8177	141	21	preferences	preference	NOUN
easat-8177	141	22	,	,	PUNCT
easat-8177	141	23	and	and	CCONJ
easat-8177	141	24	needs	need	NOUN
easat-8177	141	25	of	of	ADP
easat-8177	141	26	target	target	NOUN
easat-8177	141	27	audiences	audience	NOUN
easat-8177	141	28	.	.	PUNCT
easat-8177	142	1	on	on	ADP
easat-8177	142	2	social	social	ADJ
easat-8177	142	3	media	medium	NOUN
easat-8177	142	4	,	,	PUNCT
easat-8177	142	5	these	these	DET
easat-8177	142	6	insights	insight	NOUN
easat-8177	142	7	are	be	AUX
easat-8177	142	8	obtained	obtain	VERB
easat-8177	142	9	from	from	ADP
easat-8177	142	10	metrics	metric	NOUN
easat-8177	142	11	such	such	ADJ
easat-8177	142	12	as	as	ADP
easat-8177	142	13	likes	like	NOUN
easat-8177	142	14	,	,	PUNCT
easat-8177	142	15	comments	comment	NOUN
easat-8177	142	16	,	,	PUNCT
easat-8177	142	17	shares	share	NOUN
easat-8177	142	18	,	,	PUNCT
easat-8177	142	19	and	and	CCONJ
easat-8177	142	20	reach	reach	VERB
easat-8177	142	21	,	,	PUNCT
easat-8177	142	22	enabling	enable	VERB
easat-8177	142	23	the	the	DET
easat-8177	142	24	analysis	analysis	NOUN
easat-8177	142	25	and	and	CCONJ
easat-8177	142	26	interpretation	interpretation	NOUN
easat-8177	142	27	of	of	ADP
easat-8177	142	28	user	user	NOUN
easat-8177	142	29	interactions	interaction	NOUN
easat-8177	142	30	.	.	PUNCT
easat-8177	143	1	within	within	ADP
easat-8177	143	2	the	the	DET
easat-8177	143	3	methodology	methodology	NOUN
easat-8177	143	4	,	,	PUNCT
easat-8177	143	5	insights	insight	NOUN
easat-8177	143	6	are	be	AUX
easat-8177	143	7	essential	essential	ADJ
easat-8177	143	8	because	because	SCONJ
easat-8177	143	9	they	they	PRON
easat-8177	143	10	identify	identify	VERB
easat-8177	143	11	patterns	pattern	NOUN
easat-8177	143	12	of	of	ADP
easat-8177	143	13	interaction	interaction	NOUN
easat-8177	143	14	and	and	CCONJ
easat-8177	143	15	behavior	behavior	NOUN
easat-8177	143	16	during	during	ADP
easat-8177	143	17	the	the	DET
easat-8177	143	18	campaign	campaign	NOUN
easat-8177	143	19	.	.	PUNCT
easat-8177	144	1	these	these	DET
easat-8177	144	2	metrics	metric	NOUN
easat-8177	144	3	not	not	PART
easat-8177	144	4	only	only	ADV
easat-8177	144	5	facilitate	facilitate	VERB
easat-8177	144	6	the	the	DET
easat-8177	144	7	evaluation	evaluation	NOUN
easat-8177	144	8	of	of	ADP
easat-8177	144	9	post	post	NOUN
easat-8177	144	10	impact	impact	NOUN
easat-8177	144	11	but	but	CCONJ
easat-8177	144	12	also	also	ADV
easat-8177	144	13	support	support	VERB
easat-8177	144	14	the	the	DET
easat-8177	144	15	strategies	strategy	NOUN
easat-8177	144	16	employed	employ	VERB
easat-8177	144	17	,	,	PUNCT
easat-8177	144	18	aligning	align	VERB
easat-8177	144	19	them	they	PRON
easat-8177	144	20	with	with	ADP
easat-8177	144	21	the	the	DET
easat-8177	144	22	preferences	preference	NOUN
easat-8177	144	23	of	of	ADP
easat-8177	144	24	the	the	DET
easat-8177	144	25	target	target	NOUN
easat-8177	144	26	audience	audience	NOUN
easat-8177	144	27	.	.	PUNCT
easat-8177	145	1	the	the	DET
easat-8177	145	2	analysis	analysis	NOUN
easat-8177	145	3	of	of	ADP
easat-8177	145	4	hypermedia	hypermedia	NOUN
easat-8177	145	5	narrative	narrative	NOUN
easat-8177	145	6	,	,	PUNCT
easat-8177	145	7	according	accord	VERB
easat-8177	145	8	to	to	ADP
easat-8177	145	9	trejos	trejos	NOUN
easat-8177	145	10	[	[	X
easat-8177	145	11	20	20	NUM
easat-8177	145	12	]	]	PUNCT
easat-8177	145	13	allows	allow	VERB
easat-8177	145	14	for	for	ADP
easat-8177	145	15	a	a	DET
easat-8177	145	16	qualitative	qualitative	ADJ
easat-8177	145	17	interpretation	interpretation	NOUN
easat-8177	145	18	of	of	ADP
easat-8177	145	19	the	the	DET
easat-8177	145	20	visual	visual	ADJ
easat-8177	145	21	and	and	CCONJ
easat-8177	145	22	textual	textual	ADJ
easat-8177	145	23	elements	element	NOUN
easat-8177	145	24	present	present	ADJ
easat-8177	145	25	in	in	ADP
easat-8177	145	26	posts	post	NOUN
easat-8177	145	27	.	.	PUNCT
easat-8177	146	1	this	this	DET
easat-8177	146	2	analysis	analysis	NOUN
easat-8177	146	3	examines	examine	VERB
easat-8177	146	4	how	how	SCONJ
easat-8177	146	5	the	the	DET
easat-8177	146	6	message	message	NOUN
easat-8177	146	7	is	be	AUX
easat-8177	146	8	constructed	construct	VERB
easat-8177	146	9	and	and	CCONJ
easat-8177	146	10	how	how	SCONJ
easat-8177	146	11	it	it	PRON
easat-8177	146	12	emotionally	emotionally	ADV
easat-8177	146	13	connects	connect	VERB
easat-8177	146	14	with	with	ADP
easat-8177	146	15	the	the	DET
easat-8177	146	16	audience	audience	NOUN
easat-8177	146	17	through	through	ADP
easat-8177	146	18	digital	digital	ADJ
easat-8177	146	19	storytelling	storytelling	NOUN
easat-8177	146	20	,	,	PUNCT
easat-8177	146	21	which	which	PRON
easat-8177	146	22	includes	include	VERB
easat-8177	146	23	images	image	NOUN
easat-8177	146	24	,	,	PUNCT
easat-8177	146	25	videos	video	NOUN
easat-8177	146	26	,	,	PUNCT
easat-8177	146	27	descriptions	description	NOUN
easat-8177	146	28	,	,	PUNCT
easat-8177	146	29	and	and	CCONJ
easat-8177	146	30	other	other	ADJ
easat-8177	146	31	multimedia	multimedia	NOUN
easat-8177	146	32	elements	element	NOUN
easat-8177	146	33	.	.	PUNCT
easat-8177	147	1	additionally	additionally	ADV
easat-8177	147	2	,	,	PUNCT
easat-8177	147	3	it	it	PRON
easat-8177	147	4	enables	enable	VERB
easat-8177	147	5	an	an	DET
easat-8177	147	6	understanding	understanding	NOUN
easat-8177	147	7	of	of	ADP
easat-8177	147	8	both	both	CCONJ
easat-8177	147	9	the	the	DET
easat-8177	147	10	context	context	NOUN
easat-8177	147	11	and	and	CCONJ
easat-8177	147	12	intent	intent	NOUN
easat-8177	147	13	of	of	ADP
easat-8177	147	14	each	each	DET
easat-8177	147	15	post	post	NOUN
easat-8177	147	16	,	,	PUNCT
easat-8177	147	17	considering	consider	VERB
easat-8177	147	18	narrative	narrative	ADJ
easat-8177	147	19	elements	element	NOUN
easat-8177	147	20	such	such	ADJ
easat-8177	147	21	as	as	ADP
easat-8177	147	22	color	color	NOUN
easat-8177	147	23	usage	usage	NOUN
easat-8177	147	24	,	,	PUNCT
easat-8177	147	25	recurring	recur	VERB
easat-8177	147	26	themes	theme	NOUN
easat-8177	147	27	,	,	PUNCT
easat-8177	147	28	visual	visual	ADJ
easat-8177	147	29	style	style	NOUN
easat-8177	147	30	,	,	PUNCT
easat-8177	147	31	and	and	CCONJ
easat-8177	147	32	language	language	NOUN
easat-8177	147	33	.	.	PUNCT
easat-8177	148	1	both	both	PRON
easat-8177	148	2	quantitative	quantitative	ADJ
easat-8177	148	3	and	and	CCONJ
easat-8177	148	4	qualitative	qualitative	ADJ
easat-8177	148	5	analyses	analysis	NOUN
easat-8177	148	6	are	be	AUX
easat-8177	148	7	structured	structure	VERB
easat-8177	148	8	based	base	VERB
easat-8177	148	9	on	on	ADP
easat-8177	148	10	matrices	matrix	NOUN
easat-8177	148	11	designed	design	VERB
easat-8177	148	12	to	to	PART
easat-8177	148	13	interpret	interpret	VERB
easat-8177	148	14	the	the	DET
easat-8177	148	15	results	result	NOUN
easat-8177	148	16	.	.	PUNCT
easat-8177	149	1	these	these	DET
easat-8177	149	2	matrices	matrix	NOUN
easat-8177	149	3	allow	allow	VERB
easat-8177	149	4	for	for	ADP
easat-8177	149	5	the	the	DET
easat-8177	149	6	identification	identification	NOUN
easat-8177	149	7	of	of	ADP
easat-8177	149	8	strategic	strategic	ADJ
easat-8177	149	9	elements	element	NOUN
easat-8177	149	10	used	use	VERB
easat-8177	149	11	and	and	CCONJ
easat-8177	149	12	the	the	DET
easat-8177	149	13	analysis	analysis	NOUN
easat-8177	149	14	of	of	ADP
easat-8177	149	15	audience	audience	NOUN
easat-8177	149	16	responses	response	NOUN
easat-8177	149	17	to	to	ADP
easat-8177	149	18	grupo5	grupo5	NOUN
easat-8177	149	19	’s	’s	PART
easat-8177	149	20	marketing	marketing	NOUN
easat-8177	149	21	strategies	strategy	NOUN
easat-8177	149	22	on	on	ADP
easat-8177	149	23	instagram	instagram	PROPN
easat-8177	149	24	,	,	PUNCT
easat-8177	149	25	as	as	ADV
easat-8177	149	26	well	well	ADV
easat-8177	149	27	as	as	ADP
easat-8177	149	28	an	an	DET
easat-8177	149	29	understanding	understanding	NOUN
easat-8177	149	30	of	of	ADP
easat-8177	149	31	associated	associated	ADJ
easat-8177	149	32	consumption	consumption	NOUN
easat-8177	149	33	trends	trend	NOUN
easat-8177	149	34	.	.	PUNCT
easat-8177	150	1	finally	finally	ADV
easat-8177	150	2	,	,	PUNCT
easat-8177	150	3	the	the	DET
easat-8177	150	4	selection	selection	NOUN
easat-8177	150	5	of	of	ADP
easat-8177	150	6	a	a	DET
easat-8177	150	7	mixed	mixed	ADJ
easat-8177	150	8	methodology	methodology	NOUN
easat-8177	150	9	facilitates	facilitate	VERB
easat-8177	150	10	not	not	PART
easat-8177	150	11	only	only	ADV
easat-8177	150	12	the	the	DET
easat-8177	150	13	identification	identification	NOUN
easat-8177	150	14	but	but	CCONJ
easat-8177	150	15	also	also	ADV
easat-8177	150	16	the	the	DET
easat-8177	150	17	interpretation	interpretation	NOUN
easat-8177	150	18	of	of	ADP
easat-8177	150	19	each	each	DET
easat-8177	150	20	marketing	marketing	NOUN
easat-8177	150	21	strategy	strategy	NOUN
easat-8177	150	22	implemented	implement	VERB
easat-8177	150	23	in	in	ADP
easat-8177	150	24	the	the	DET
easat-8177	150	25	posts	post	NOUN
easat-8177	150	26	.	.	PUNCT
easat-8177	151	1	this	this	PRON
easat-8177	151	2	provides	provide	VERB
easat-8177	151	3	a	a	DET
easat-8177	151	4	comprehensive	comprehensive	ADJ
easat-8177	151	5	view	view	NOUN
easat-8177	151	6	of	of	ADP
easat-8177	151	7	how	how	SCONJ
easat-8177	151	8	these	these	DET
easat-8177	151	9	strategies	strategy	NOUN
easat-8177	151	10	contribute	contribute	VERB
easat-8177	151	11	to	to	ADP
easat-8177	151	12	brand	brand	NOUN
easat-8177	151	13	building	building	NOUN
easat-8177	151	14	.	.	PUNCT
easat-8177	152	1	1508	1508	NUM
easat-8177	152	2	edelweiss	edelweiss	PROPN
easat-8177	152	3	applied	apply	VERB
easat-8177	152	4	science	science	NOUN
easat-8177	152	5	and	and	CCONJ
easat-8177	152	6	technology	technology	NOUN
easat-8177	152	7	issn	issn	PROPN
easat-8177	152	8	:	:	PUNCT
easat-8177	152	9	2576	2576	NUM
easat-8177	152	10	-	-	SYM
easat-8177	152	11	8484	8484	NUM
easat-8177	152	12	vol	vol	NOUN
easat-8177	152	13	.	.	PROPN
easat-8177	153	1	9	9	NUM
easat-8177	153	2	,	,	PUNCT
easat-8177	153	3	no	no	INTJ
easat-8177	153	4	.	.	NOUN
easat-8177	154	1	6	6	NUM
easat-8177	154	2	:	:	PUNCT
easat-8177	154	3	1503	1503	NUM
easat-8177	154	4	-	-	SYM
easat-8177	154	5	1512	1512	NUM
easat-8177	154	6	,	,	PUNCT
easat-8177	154	7	2025	2025	NUM
easat-8177	154	8	doi	doi	NOUN
easat-8177	154	9	:	:	PUNCT
easat-8177	154	10	10.55214/25768484.v9i6.8177	10.55214/25768484.v9i6.8177	NUM
easat-8177	154	11	©	©	PROPN
easat-8177	154	12	2025	2025	NUM
easat-8177	154	13	by	by	ADP
easat-8177	154	14	the	the	DET
easat-8177	154	15	authors	author	NOUN
easat-8177	154	16	;	;	PUNCT
easat-8177	154	17	licensee	licensee	PROPN
easat-8177	154	18	learning	learning	NOUN
easat-8177	154	19	gate	gate	NOUN
easat-8177	154	20	3	3	PROPN
easat-8177	154	21	.	.	NOUN
easat-8177	154	22	results	result	NOUN
easat-8177	154	23	and	and	CCONJ
easat-8177	154	24	discussion	discussion	VERB
easat-8177	154	25	the	the	DET
easat-8177	154	26	application	application	NOUN
easat-8177	154	27	of	of	ADP
easat-8177	154	28	the	the	DET
easat-8177	154	29	content	content	NOUN
easat-8177	154	30	analysis	analysis	NOUN
easat-8177	154	31	matrix	matrix	NOUN
easat-8177	154	32	is	be	AUX
easat-8177	154	33	essential	essential	ADJ
easat-8177	154	34	for	for	ADP
easat-8177	154	35	evaluating	evaluating	NOUN
easat-8177	154	36	and	and	CCONJ
easat-8177	154	37	systematically	systematically	ADV
easat-8177	154	38	understanding	understand	VERB
easat-8177	154	39	the	the	DET
easat-8177	154	40	impact	impact	NOUN
easat-8177	154	41	of	of	ADP
easat-8177	154	42	social	social	ADJ
easat-8177	154	43	media	medium	NOUN
easat-8177	154	44	posts	post	NOUN
easat-8177	154	45	.	.	PUNCT
easat-8177	155	1	the	the	DET
easat-8177	155	2	results	result	NOUN
easat-8177	155	3	obtained	obtain	VERB
easat-8177	155	4	through	through	ADP
easat-8177	155	5	this	this	DET
easat-8177	155	6	tool	tool	NOUN
easat-8177	155	7	demonstrate	demonstrate	VERB
easat-8177	155	8	the	the	DET
easat-8177	155	9	significant	significant	ADJ
easat-8177	155	10	impact	impact	NOUN
easat-8177	155	11	of	of	ADP
easat-8177	155	12	each	each	DET
easat-8177	155	13	action	action	NOUN
easat-8177	155	14	.	.	PUNCT
easat-8177	156	1	the	the	DET
easat-8177	156	2	promotion	promotion	NOUN
easat-8177	156	3	of	of	ADP
easat-8177	156	4	the	the	DET
easat-8177	156	5	"	"	PUNCT
easat-8177	156	6	50th	50th	ADJ
easat-8177	156	7	anniversary	anniversary	NOUN
easat-8177	156	8	"	"	PUNCT
easat-8177	156	9	event	event	NOUN
easat-8177	156	10	achieved	achieve	VERB
easat-8177	156	11	a	a	DET
easat-8177	156	12	high	high	ADJ
easat-8177	156	13	level	level	NOUN
easat-8177	156	14	of	of	ADP
easat-8177	156	15	interaction	interaction	NOUN
easat-8177	156	16	:	:	PUNCT
easat-8177	156	17	21.2	21.2	NUM
easat-8177	156	18	thousand	thousand	NUM
easat-8177	156	19	likes	like	NOUN
easat-8177	156	20	,	,	PUNCT
easat-8177	156	21	200	200	NUM
easat-8177	156	22	comments	comment	NOUN
easat-8177	156	23	,	,	PUNCT
easat-8177	156	24	and	and	CCONJ
easat-8177	156	25	40	40	NUM
easat-8177	156	26	shares	share	NOUN
easat-8177	156	27	,	,	PUNCT
easat-8177	156	28	reflecting	reflect	VERB
easat-8177	156	29	notable	notable	ADJ
easat-8177	156	30	interest	interest	NOUN
easat-8177	156	31	and	and	CCONJ
easat-8177	156	32	anticipation	anticipation	NOUN
easat-8177	156	33	from	from	ADP
easat-8177	156	34	the	the	DET
easat-8177	156	35	audience	audience	NOUN
easat-8177	156	36	.	.	PUNCT
easat-8177	157	1	content	content	NOUN
easat-8177	157	2	designed	design	VERB
easat-8177	157	3	in	in	ADP
easat-8177	157	4	a	a	DET
easat-8177	157	5	countdown	countdown	NOUN
easat-8177	157	6	format	format	NOUN
easat-8177	157	7	proved	prove	VERB
easat-8177	157	8	particularly	particularly	ADV
easat-8177	157	9	effective	effective	ADJ
easat-8177	157	10	in	in	ADP
easat-8177	157	11	capturing	capture	VERB
easat-8177	157	12	attention	attention	NOUN
easat-8177	157	13	and	and	CCONJ
easat-8177	157	14	generating	generating	NOUN
easat-8177	157	15	suspense	suspense	NOUN
easat-8177	157	16	,	,	PUNCT
easat-8177	157	17	key	key	ADJ
easat-8177	157	18	elements	element	NOUN
easat-8177	157	19	for	for	ADP
easat-8177	157	20	maximizing	maximize	VERB
easat-8177	157	21	event	event	NOUN
easat-8177	157	22	participation	participation	NOUN
easat-8177	157	23	.	.	PUNCT
easat-8177	158	1	the	the	DET
easat-8177	158	2	findings	finding	NOUN
easat-8177	158	3	highlight	highlight	VERB
easat-8177	158	4	that	that	SCONJ
easat-8177	158	5	posts	post	NOUN
easat-8177	158	6	with	with	ADP
easat-8177	158	7	high	high	ADJ
easat-8177	158	8	emotional	emotional	ADJ
easat-8177	158	9	resonance	resonance	NOUN
easat-8177	158	10	and	and	CCONJ
easat-8177	158	11	meaning	meaning	NOUN
easat-8177	158	12	for	for	SCONJ
easat-8177	158	13	followers	follower	NOUN
easat-8177	158	14	generate	generate	VERB
easat-8177	158	15	the	the	DET
easat-8177	158	16	highest	high	ADJ
easat-8177	158	17	interaction	interaction	NOUN
easat-8177	158	18	levels	level	NOUN
easat-8177	158	19	.	.	PUNCT
easat-8177	159	1	table	table	NOUN
easat-8177	159	2	1	1	NUM
easat-8177	159	3	.	.	PUNCT
easat-8177	160	1	instagram	instagram	PROPN
easat-8177	160	2	post	post	PROPN
easat-8177	160	3	content	content	PROPN
easat-8177	160	4	analysis	analysis	NOUN
easat-8177	160	5	(	(	PUNCT
easat-8177	160	6	countdown	countdown	NOUN
easat-8177	160	7	)	)	PUNCT
easat-8177	160	8	.	.	PUNCT
easat-8177	161	1	post	post	NOUN
easat-8177	161	2	publication	publication	NOUN
easat-8177	161	3	objective	objective	ADJ
easat-8177	161	4	main	main	ADJ
easat-8177	161	5	message	message	NOUN
easat-8177	161	6	engagement	engagement	NOUN
easat-8177	161	7	(	(	PUNCT
easat-8177	161	8	%	%	INTJ
easat-8177	161	9	)	)	PUNCT
easat-8177	161	10	strategic	strategic	ADJ
easat-8177	161	11	effectiveness	effectiveness	NOUN
easat-8177	161	12	promotion	promotion	NOUN
easat-8177	161	13	of	of	ADP
easat-8177	161	14	the	the	DET
easat-8177	161	15	"	"	PUNCT
easat-8177	161	16	50th	50th	ADJ
easat-8177	161	17	anniversary	anniversary	NOUN
easat-8177	161	18	"	"	PUNCT
easat-8177	161	19	event	event	NOUN
easat-8177	161	20	.	.	PUNCT
easat-8177	162	1	kickoff	kickoff	NOUN
easat-8177	162	2	of	of	ADP
easat-8177	162	3	the	the	DET
easat-8177	162	4	countdown	countdown	NOUN
easat-8177	162	5	for	for	ADP
easat-8177	162	6	the	the	DET
easat-8177	162	7	50th	50th	ADJ
easat-8177	162	8	anniversary	anniversary	NOUN
easat-8177	162	9	21.2k	21.2k	NUM
easat-8177	162	10	likes	like	NOUN
easat-8177	162	11	,	,	PUNCT
easat-8177	162	12	200	200	NUM
easat-8177	162	13	comments	comment	NOUN
easat-8177	162	14	,	,	PUNCT
easat-8177	162	15	40	40	NUM
easat-8177	162	16	shares	share	NOUN
easat-8177	162	17	.	.	PUNCT
easat-8177	163	1	the	the	DET
easat-8177	163	2	effectiveness	effectiveness	NOUN
easat-8177	163	3	lies	lie	VERB
easat-8177	163	4	in	in	ADP
easat-8177	163	5	initiating	initiate	VERB
easat-8177	163	6	a	a	DET
easat-8177	163	7	countdown	countdown	NOUN
easat-8177	163	8	that	that	PRON
easat-8177	163	9	builds	build	VERB
easat-8177	163	10	suspense	suspense	NOUN
easat-8177	163	11	around	around	ADP
easat-8177	163	12	the	the	DET
easat-8177	163	13	event	event	NOUN
easat-8177	163	14	.	.	PUNCT
easat-8177	164	1	note	note	NOUN
easat-8177	164	2	:	:	PUNCT
easat-8177	164	3	self	self	NOUN
easat-8177	164	4	-	-	PUNCT
easat-8177	164	5	made	make	VERB
easat-8177	164	6	,	,	PUNCT
easat-8177	164	7	2025	2025	NUM
easat-8177	164	8	.	.	PUNCT
easat-8177	165	1	posts	post	NOUN
easat-8177	165	2	with	with	ADP
easat-8177	165	3	the	the	DET
easat-8177	165	4	highest	high	ADJ
easat-8177	165	5	likes	like	NOUN
easat-8177	165	6	and	and	CCONJ
easat-8177	165	7	views	view	NOUN
easat-8177	165	8	related	relate	VERB
easat-8177	165	9	to	to	ADP
easat-8177	165	10	grupo5	grupo5	NOUN
easat-8177	165	11	’s	’s	PART
easat-8177	165	12	50th	50th	ADJ
easat-8177	165	13	anniversary	anniversary	NOUN
easat-8177	165	14	on	on	ADP
easat-8177	165	15	instagram	instagram	PROPN
easat-8177	165	16	were	be	AUX
easat-8177	165	17	selected	select	VERB
easat-8177	165	18	for	for	ADP
easat-8177	165	19	analysis	analysis	NOUN
easat-8177	165	20	.	.	PUNCT
easat-8177	166	1	the	the	DET
easat-8177	166	2	application	application	NOUN
easat-8177	166	3	of	of	ADP
easat-8177	166	4	matrices	matrix	NOUN
easat-8177	166	5	to	to	ADP
easat-8177	166	6	each	each	DET
easat-8177	166	7	post	post	NOUN
easat-8177	166	8	demonstrated	demonstrate	VERB
easat-8177	166	9	how	how	SCONJ
easat-8177	166	10	each	each	DET
easat-8177	166	11	digital	digital	ADJ
easat-8177	166	12	action	action	NOUN
easat-8177	166	13	contributed	contribute	VERB
easat-8177	166	14	to	to	ADP
easat-8177	166	15	the	the	DET
easat-8177	166	16	campaign	campaign	NOUN
easat-8177	166	17	’s	’s	PART
easat-8177	166	18	success	success	NOUN
easat-8177	166	19	and	and	CCONJ
easat-8177	166	20	the	the	DET
easat-8177	166	21	strengthening	strengthening	NOUN
easat-8177	166	22	of	of	ADP
easat-8177	166	23	brand	brand	NOUN
easat-8177	166	24	positioning	positioning	NOUN
easat-8177	166	25	.	.	PUNCT
easat-8177	167	1	moreover	moreover	ADV
easat-8177	167	2	,	,	PUNCT
easat-8177	167	3	the	the	DET
easat-8177	167	4	combined	combined	ADJ
easat-8177	167	5	use	use	NOUN
easat-8177	167	6	of	of	ADP
easat-8177	167	7	quantitative	quantitative	ADJ
easat-8177	167	8	and	and	CCONJ
easat-8177	167	9	qualitative	qualitative	ADJ
easat-8177	167	10	matrices	matrix	NOUN
easat-8177	167	11	revealed	reveal	VERB
easat-8177	167	12	how	how	SCONJ
easat-8177	167	13	the	the	DET
easat-8177	167	14	orchestra	orchestra	NOUN
easat-8177	167	15	has	have	AUX
easat-8177	167	16	effectively	effectively	ADV
easat-8177	167	17	adapted	adapt	VERB
easat-8177	167	18	to	to	ADP
easat-8177	167	19	an	an	DET
easat-8177	167	20	everevolving	everevolve	VERB
easat-8177	167	21	digital	digital	ADJ
easat-8177	167	22	environment	environment	NOUN
easat-8177	167	23	.	.	PUNCT
easat-8177	168	1	the	the	DET
easat-8177	168	2	study	study	NOUN
easat-8177	168	3	showed	show	VERB
easat-8177	168	4	an	an	DET
easat-8177	168	5	average	average	ADJ
easat-8177	168	6	reach	reach	NOUN
easat-8177	168	7	of	of	ADP
easat-8177	168	8	520,000	520,000	NUM
easat-8177	168	9	people	people	NOUN
easat-8177	168	10	per	per	ADP
easat-8177	168	11	post	post	NOUN
easat-8177	168	12	,	,	PUNCT
easat-8177	168	13	with	with	ADP
easat-8177	168	14	notable	notable	ADJ
easat-8177	168	15	increases	increase	NOUN
easat-8177	168	16	in	in	ADP
easat-8177	168	17	content	content	NOUN
easat-8177	168	18	featuring	feature	VERB
easat-8177	168	19	high	high	ADJ
easat-8177	168	20	emotional	emotional	ADJ
easat-8177	168	21	value	value	NOUN
easat-8177	168	22	or	or	CCONJ
easat-8177	168	23	added	add	VERB
easat-8177	168	24	elements	element	NOUN
easat-8177	168	25	,	,	PUNCT
easat-8177	168	26	such	such	ADJ
easat-8177	168	27	as	as	ADP
easat-8177	168	28	tributes	tribute	NOUN
easat-8177	168	29	to	to	ADP
easat-8177	168	30	founding	found	VERB
easat-8177	168	31	singer	singer	NOUN
easat-8177	168	32	[	[	X
easat-8177	168	33	21	21	NUM
easat-8177	168	34	]	]	PUNCT
easat-8177	168	35	with	with	ADP
easat-8177	168	36	renowned	renowned	ADJ
easat-8177	168	37	artists	artist	NOUN
easat-8177	168	38	.	.	PUNCT
easat-8177	169	1	this	this	PRON
easat-8177	169	2	demonstrates	demonstrate	VERB
easat-8177	169	3	an	an	DET
easat-8177	169	4	effective	effective	ADJ
easat-8177	169	5	strategy	strategy	NOUN
easat-8177	169	6	in	in	ADP
easat-8177	169	7	segmenting	segment	VERB
easat-8177	169	8	content	content	NOUN
easat-8177	169	9	for	for	ADP
easat-8177	169	10	diverse	diverse	ADJ
easat-8177	169	11	audiences	audience	NOUN
easat-8177	169	12	,	,	PUNCT
easat-8177	169	13	including	include	VERB
easat-8177	169	14	regular	regular	ADJ
easat-8177	169	15	followers	follower	NOUN
easat-8177	169	16	,	,	PUNCT
easat-8177	169	17	new	new	ADJ
easat-8177	169	18	audiences	audience	NOUN
easat-8177	169	19	,	,	PUNCT
easat-8177	169	20	and	and	CCONJ
easat-8177	169	21	global	global	ADJ
easat-8177	169	22	viewers	viewer	NOUN
easat-8177	169	23	.	.	PUNCT
easat-8177	170	1	segmentation	segmentation	NOUN
easat-8177	170	2	enhanced	enhance	VERB
easat-8177	170	3	the	the	DET
easat-8177	170	4	impact	impact	NOUN
easat-8177	170	5	of	of	ADP
easat-8177	170	6	each	each	DET
easat-8177	170	7	post	post	NOUN
easat-8177	170	8	,	,	PUNCT
easat-8177	170	9	reaching	reach	VERB
easat-8177	170	10	both	both	CCONJ
easat-8177	170	11	local	local	ADJ
easat-8177	170	12	and	and	CCONJ
easat-8177	170	13	international	international	ADJ
easat-8177	170	14	audiences	audience	NOUN
easat-8177	170	15	with	with	ADP
easat-8177	170	16	a	a	DET
easat-8177	170	17	diverse	diverse	ADJ
easat-8177	170	18	approach	approach	NOUN
easat-8177	170	19	that	that	PRON
easat-8177	170	20	maximized	maximize	VERB
easat-8177	170	21	the	the	DET
easat-8177	170	22	campaign	campaign	NOUN
easat-8177	170	23	’s	’s	PART
easat-8177	170	24	reach	reach	NOUN
easat-8177	170	25	.	.	PUNCT
easat-8177	171	1	to	to	PART
easat-8177	171	2	determine	determine	VERB
easat-8177	171	3	a	a	DET
easat-8177	171	4	post	post	NOUN
easat-8177	171	5	’s	’s	NOUN
easat-8177	171	6	engagement	engagement	NOUN
easat-8177	171	7	rate	rate	NOUN
easat-8177	171	8	,	,	PUNCT
easat-8177	171	9	an	an	DET
easat-8177	171	10	equation	equation	NOUN
easat-8177	171	11	is	be	AUX
easat-8177	171	12	used	use	VERB
easat-8177	171	13	that	that	PRON
easat-8177	171	14	relates	relate	VERB
easat-8177	171	15	the	the	DET
easat-8177	171	16	total	total	ADJ
easat-8177	171	17	number	number	NOUN
easat-8177	171	18	of	of	ADP
easat-8177	171	19	interactions	interaction	NOUN
easat-8177	171	20	(	(	PUNCT
easat-8177	171	21	likes	like	NOUN
easat-8177	171	22	,	,	PUNCT
easat-8177	171	23	comments	comment	NOUN
easat-8177	171	24	,	,	PUNCT
easat-8177	171	25	shares	share	NOUN
easat-8177	171	26	,	,	PUNCT
easat-8177	171	27	saves	save	VERB
easat-8177	171	28	)	)	PUNCT
easat-8177	171	29	to	to	ADP
easat-8177	171	30	the	the	DET
easat-8177	171	31	post	post	NOUN
easat-8177	171	32	’s	’s	PART
easat-8177	171	33	total	total	ADJ
easat-8177	171	34	reach	reach	NOUN
easat-8177	171	35	(	(	PUNCT
easat-8177	171	36	the	the	DET
easat-8177	171	37	number	number	NOUN
easat-8177	171	38	of	of	ADP
easat-8177	171	39	people	people	NOUN
easat-8177	171	40	who	who	PRON
easat-8177	171	41	viewed	view	VERB
easat-8177	171	42	it	it	PRON
easat-8177	171	43	)	)	PUNCT
easat-8177	171	44	.	.	PUNCT
easat-8177	172	1	this	this	PRON
easat-8177	172	2	is	be	AUX
easat-8177	172	3	expressed	express	VERB
easat-8177	172	4	as	as	ADP
easat-8177	172	5	:	:	PUNCT
easat-8177	172	6	the	the	DET
easat-8177	172	7	engagement	engagement	NOUN
easat-8177	172	8	equation	equation	NOUN
easat-8177	172	9	measures	measure	VERB
easat-8177	172	10	interaction	interaction	NOUN
easat-8177	172	11	levels	level	NOUN
easat-8177	172	12	,	,	PUNCT
easat-8177	172	13	allowing	allow	VERB
easat-8177	172	14	for	for	ADP
easat-8177	172	15	an	an	DET
easat-8177	172	16	evaluation	evaluation	NOUN
easat-8177	172	17	of	of	ADP
easat-8177	172	18	the	the	DET
easat-8177	172	19	effectiveness	effectiveness	NOUN
easat-8177	172	20	of	of	ADP
easat-8177	172	21	content	content	NOUN
easat-8177	172	22	strategies	strategy	NOUN
easat-8177	172	23	applied	apply	VERB
easat-8177	172	24	in	in	ADP
easat-8177	172	25	each	each	DET
easat-8177	172	26	post	post	NOUN
easat-8177	172	27	.	.	PUNCT
easat-8177	173	1	the	the	DET
easat-8177	173	2	formula	formula	NOUN
easat-8177	173	3	relates	relate	VERB
easat-8177	173	4	interaction	interaction	NOUN
easat-8177	173	5	metrics	metric	NOUN
easat-8177	173	6	(	(	PUNCT
easat-8177	173	7	likes	like	NOUN
easat-8177	173	8	,	,	PUNCT
easat-8177	173	9	comments	comment	NOUN
easat-8177	173	10	,	,	PUNCT
easat-8177	173	11	shares	share	NOUN
easat-8177	173	12	)	)	PUNCT
easat-8177	173	13	to	to	ADP
easat-8177	173	14	the	the	DET
easat-8177	173	15	post	post	NOUN
easat-8177	173	16	’s	’s	PART
easat-8177	173	17	total	total	ADJ
easat-8177	173	18	reach	reach	NOUN
easat-8177	173	19	,	,	PUNCT
easat-8177	173	20	representing	represent	VERB
easat-8177	173	21	the	the	DET
easat-8177	173	22	number	number	NOUN
easat-8177	173	23	of	of	ADP
easat-8177	173	24	people	people	NOUN
easat-8177	173	25	who	who	PRON
easat-8177	173	26	viewed	view	VERB
easat-8177	173	27	the	the	DET
easat-8177	173	28	content	content	NOUN
easat-8177	173	29	or	or	CCONJ
easat-8177	173	30	follow	follow	VERB
easat-8177	173	31	the	the	DET
easat-8177	173	32	account	account	NOUN
easat-8177	173	33	.	.	PUNCT
easat-8177	174	1	the	the	DET
easat-8177	174	2	result	result	NOUN
easat-8177	174	3	is	be	AUX
easat-8177	174	4	multiplied	multiply	VERB
easat-8177	174	5	by	by	ADP
easat-8177	174	6	100	100	NUM
easat-8177	174	7	to	to	PART
easat-8177	174	8	obtain	obtain	VERB
easat-8177	174	9	a	a	DET
easat-8177	174	10	percentage	percentage	NOUN
easat-8177	174	11	reflecting	reflect	VERB
easat-8177	174	12	audience	audience	NOUN
easat-8177	174	13	participation	participation	NOUN
easat-8177	174	14	.	.	PUNCT
easat-8177	175	1	this	this	DET
easat-8177	175	2	metric	metric	NOUN
easat-8177	175	3	is	be	AUX
easat-8177	175	4	crucial	crucial	ADJ
easat-8177	175	5	because	because	SCONJ
easat-8177	175	6	it	it	PRON
easat-8177	175	7	identifies	identify	VERB
easat-8177	175	8	whether	whether	SCONJ
easat-8177	175	9	published	publish	VERB
easat-8177	175	10	content	content	NOUN
easat-8177	175	11	resonates	resonate	VERB
easat-8177	175	12	with	with	ADP
easat-8177	175	13	followers	follower	NOUN
easat-8177	175	14	.	.	PUNCT
easat-8177	176	1	a	a	DET
easat-8177	176	2	high	high	ADJ
easat-8177	176	3	engagement	engagement	NOUN
easat-8177	176	4	percentage	percentage	NOUN
easat-8177	176	5	indicates	indicate	VERB
easat-8177	176	6	a	a	DET
easat-8177	176	7	committed	committed	ADJ
easat-8177	176	8	and	and	CCONJ
easat-8177	176	9	receptive	receptive	ADJ
easat-8177	176	10	audience	audience	NOUN
easat-8177	176	11	,	,	PUNCT
easat-8177	176	12	while	while	SCONJ
easat-8177	176	13	a	a	DET
easat-8177	176	14	low	low	ADJ
easat-8177	176	15	percentage	percentage	NOUN
easat-8177	176	16	signals	signal	NOUN
easat-8177	176	17	the	the	DET
easat-8177	176	18	need	need	NOUN
easat-8177	176	19	for	for	ADP
easat-8177	176	20	new	new	ADJ
easat-8177	176	21	strategies	strategy	NOUN
easat-8177	176	22	,	,	PUNCT
easat-8177	176	23	as	as	SCONJ
easat-8177	176	24	the	the	DET
easat-8177	176	25	current	current	ADJ
easat-8177	176	26	content	content	NOUN
easat-8177	176	27	is	be	AUX
easat-8177	176	28	not	not	PART
easat-8177	176	29	generating	generate	VERB
easat-8177	176	30	the	the	DET
easat-8177	176	31	expected	expect	VERB
easat-8177	176	32	interaction	interaction	NOUN
easat-8177	176	33	.	.	PUNCT
easat-8177	177	1	using	use	VERB
easat-8177	177	2	this	this	DET
easat-8177	177	3	equation	equation	NOUN
easat-8177	177	4	provides	provide	VERB
easat-8177	177	5	brands	brand	NOUN
easat-8177	177	6	and	and	CCONJ
easat-8177	177	7	content	content	NOUN
easat-8177	177	8	creators	creator	NOUN
easat-8177	177	9	with	with	ADP
easat-8177	177	10	a	a	DET
easat-8177	177	11	valuable	valuable	ADJ
easat-8177	177	12	tool	tool	NOUN
easat-8177	177	13	to	to	PART
easat-8177	177	14	analyze	analyze	VERB
easat-8177	177	15	and	and	CCONJ
easat-8177	177	16	adjust	adjust	VERB
easat-8177	177	17	their	their	PRON
easat-8177	177	18	strategies	strategy	NOUN
easat-8177	177	19	,	,	PUNCT
easat-8177	177	20	improving	improve	VERB
easat-8177	177	21	audience	audience	NOUN
easat-8177	177	22	connection	connection	NOUN
easat-8177	177	23	and	and	CCONJ
easat-8177	177	24	maximizing	maximize	VERB
easat-8177	177	25	each	each	DET
easat-8177	177	26	post	post	NOUN
easat-8177	177	27	’s	’s	PART
easat-8177	177	28	impact	impact	NOUN
easat-8177	177	29	.	.	PUNCT
easat-8177	178	1	the	the	DET
easat-8177	178	2	campaign	campaign	NOUN
easat-8177	178	3	achieved	achieve	VERB
easat-8177	178	4	an	an	DET
easat-8177	178	5	average	average	ADJ
easat-8177	178	6	engagement	engagement	NOUN
easat-8177	178	7	rate	rate	NOUN
easat-8177	178	8	of	of	ADP
easat-8177	178	9	43	43	NUM
easat-8177	178	10	%	%	NOUN
easat-8177	178	11	,	,	PUNCT
easat-8177	178	12	significantly	significantly	ADV
easat-8177	178	13	higher	high	ADJ
easat-8177	178	14	than	than	ADP
easat-8177	178	15	instagram	instagram	PROPN
easat-8177	178	16	’s	’s	PART
easat-8177	178	17	standard	standard	ADJ
easat-8177	178	18	rate	rate	NOUN
easat-8177	178	19	,	,	PUNCT
easat-8177	178	20	which	which	PRON
easat-8177	178	21	,	,	PUNCT
easat-8177	178	22	according	accord	VERB
easat-8177	178	23	to	to	ADP
easat-8177	178	24	master	master	NOUN
easat-8177	178	25	metrics	metric	NOUN
easat-8177	178	26	[	[	X
easat-8177	178	27	22	22	NUM
easat-8177	178	28	]	]	PUNCT
easat-8177	178	29	"	"	PUNCT
easat-8177	178	30	typically	typically	ADV
easat-8177	178	31	ranges	range	VERB
easat-8177	178	32	between	between	ADP
easat-8177	178	33	1	1	NUM
easat-8177	178	34	%	%	NOUN
easat-8177	178	35	and	and	CCONJ
easat-8177	178	36	5	5	NUM
easat-8177	178	37	%	%	NOUN
easat-8177	178	38	"	"	PUNCT
easat-8177	178	39	(	(	PUNCT
easat-8177	178	40	p.	p.	NOUN
easat-8177	178	41	4	4	NUM
easat-8177	178	42	)	)	PUNCT
easat-8177	178	43	.	.	PUNCT
easat-8177	179	1	1509	1509	NUM
easat-8177	179	2	edelweiss	edelweiss	PROPN
easat-8177	179	3	applied	apply	VERB
easat-8177	179	4	science	science	NOUN
easat-8177	179	5	and	and	CCONJ
easat-8177	179	6	technology	technology	NOUN
easat-8177	179	7	issn	issn	PROPN
easat-8177	179	8	:	:	PUNCT
easat-8177	179	9	2576	2576	NUM
easat-8177	179	10	-	-	SYM
easat-8177	179	11	8484	8484	NUM
easat-8177	179	12	vol	vol	NOUN
easat-8177	179	13	.	.	PROPN
easat-8177	180	1	9	9	NUM
easat-8177	180	2	,	,	PUNCT
easat-8177	180	3	no	no	INTJ
easat-8177	180	4	.	.	NOUN
easat-8177	181	1	6	6	NUM
easat-8177	181	2	:	:	PUNCT
easat-8177	181	3	1503	1503	NUM
easat-8177	181	4	-	-	SYM
easat-8177	181	5	1512	1512	NUM
easat-8177	181	6	,	,	PUNCT
easat-8177	181	7	2025	2025	NUM
easat-8177	181	8	doi	doi	NOUN
easat-8177	181	9	:	:	PUNCT
easat-8177	181	10	10.55214/25768484.v9i6.8177	10.55214/25768484.v9i6.8177	NUM
easat-8177	181	11	©	©	PROPN
easat-8177	181	12	2025	2025	NUM
easat-8177	181	13	by	by	ADP
easat-8177	181	14	the	the	DET
easat-8177	181	15	authors	author	NOUN
easat-8177	181	16	;	;	PUNCT
easat-8177	181	17	licensee	licensee	PROPN
easat-8177	181	18	learning	learning	NOUN
easat-8177	181	19	gate	gate	VERB
easat-8177	181	20	this	this	DET
easat-8177	181	21	high	high	ADJ
easat-8177	181	22	interaction	interaction	NOUN
easat-8177	181	23	level	level	NOUN
easat-8177	181	24	was	be	AUX
easat-8177	181	25	achieved	achieve	VERB
easat-8177	181	26	through	through	ADP
easat-8177	181	27	highly	highly	ADV
easat-8177	181	28	effective	effective	ADJ
easat-8177	181	29	digital	digital	ADJ
easat-8177	181	30	tactics	tactic	NOUN
easat-8177	181	31	,	,	PUNCT
easat-8177	181	32	such	such	ADJ
easat-8177	181	33	as	as	ADP
easat-8177	181	34	campaignspecific	campaignspecific	ADJ
easat-8177	181	35	hashtags	hashtag	NOUN
easat-8177	181	36	(	(	PUNCT
easat-8177	181	37	#	#	NOUN
easat-8177	181	38	grupo5en50años	grupo5en50años	NOUN
easat-8177	181	39	)	)	PUNCT
easat-8177	181	40	,	,	PUNCT
easat-8177	181	41	polls	poll	NOUN
easat-8177	181	42	in	in	ADP
easat-8177	181	43	stories	story	NOUN
easat-8177	181	44	to	to	PART
easat-8177	181	45	encourage	encourage	VERB
easat-8177	181	46	follower	follower	NOUN
easat-8177	181	47	participation	participation	NOUN
easat-8177	181	48	,	,	PUNCT
easat-8177	181	49	and	and	CCONJ
easat-8177	181	50	making	make	VERB
easat-8177	181	51	them	they	PRON
easat-8177	181	52	feel	feel	VERB
easat-8177	181	53	integral	integral	ADJ
easat-8177	181	54	to	to	ADP
easat-8177	181	55	key	key	ADJ
easat-8177	181	56	event	event	NOUN
easat-8177	181	57	decisions	decision	NOUN
easat-8177	181	58	.	.	PUNCT
easat-8177	182	1	public	public	ADJ
easat-8177	182	2	thank	thank	PROPN
easat-8177	182	3	-	-	PUNCT
easat-8177	182	4	you	you	PRON
easat-8177	182	5	messages	message	NOUN
easat-8177	182	6	strengthened	strengthen	VERB
easat-8177	182	7	the	the	DET
easat-8177	182	8	emotional	emotional	ADJ
easat-8177	182	9	bond	bond	NOUN
easat-8177	182	10	with	with	ADP
easat-8177	182	11	the	the	DET
easat-8177	182	12	audience	audience	NOUN
easat-8177	182	13	,	,	PUNCT
easat-8177	182	14	promoting	promote	VERB
easat-8177	182	15	more	more	ADV
easat-8177	182	16	active	active	ADJ
easat-8177	182	17	participation	participation	NOUN
easat-8177	182	18	and	and	CCONJ
easat-8177	182	19	making	make	VERB
easat-8177	182	20	followers	follower	NOUN
easat-8177	182	21	feel	feel	AUX
easat-8177	182	22	valued	value	VERB
easat-8177	182	23	and	and	CCONJ
easat-8177	182	24	involved	involve	VERB
easat-8177	182	25	.	.	PUNCT
easat-8177	183	1	these	these	DET
easat-8177	183	2	strategies	strategy	NOUN
easat-8177	183	3	not	not	PART
easat-8177	183	4	onlysolidified	onlysolidifie	VERB
easat-8177	183	5	the	the	DET
easat-8177	183	6	emotional	emotional	ADJ
easat-8177	183	7	connection	connection	NOUN
easat-8177	183	8	with	with	ADP
easat-8177	183	9	the	the	DET
easat-8177	183	10	existing	exist	VERB
easat-8177	183	11	community	community	NOUN
easat-8177	183	12	but	but	CCONJ
easat-8177	183	13	also	also	ADV
easat-8177	183	14	reinforced	reinforce	VERB
easat-8177	183	15	and	and	CCONJ
easat-8177	183	16	maintained	maintain	VERB
easat-8177	183	17	the	the	DET
easat-8177	183	18	brand	brand	NOUN
easat-8177	183	19	’s	’s	PART
easat-8177	183	20	presence	presence	NOUN
easat-8177	183	21	among	among	ADP
easat-8177	183	22	its	its	PRON
easat-8177	183	23	regular	regular	ADJ
easat-8177	183	24	and	and	CCONJ
easat-8177	183	25	new	new	ADJ
easat-8177	183	26	audiences	audience	NOUN
easat-8177	183	27	.	.	PUNCT
easat-8177	184	1	the	the	DET
easat-8177	184	2	application	application	NOUN
easat-8177	184	3	of	of	ADP
easat-8177	184	4	the	the	DET
easat-8177	184	5	hypermedia	hypermedia	NOUN
easat-8177	184	6	narrative	narrative	NOUN
easat-8177	184	7	analysis	analysis	NOUN
easat-8177	184	8	matrix	matrix	NOUN
easat-8177	184	9	allowed	allow	VERB
easat-8177	184	10	for	for	ADP
easat-8177	184	11	a	a	DET
easat-8177	184	12	structured	structured	ADJ
easat-8177	184	13	and	and	CCONJ
easat-8177	184	14	detailed	detailed	ADJ
easat-8177	184	15	evaluation	evaluation	NOUN
easat-8177	184	16	of	of	ADP
easat-8177	184	17	post	post	NOUN
easat-8177	184	18	impact	impact	NOUN
easat-8177	184	19	,	,	PUNCT
easat-8177	184	20	considering	consider	VERB
easat-8177	184	21	key	key	ADJ
easat-8177	184	22	aspects	aspect	NOUN
easat-8177	184	23	such	such	ADJ
easat-8177	184	24	as	as	ADP
easat-8177	184	25	storytelling	storytelling	NOUN
easat-8177	184	26	,	,	PUNCT
easat-8177	184	27	insights	insight	NOUN
easat-8177	184	28	,	,	PUNCT
easat-8177	184	29	interactivity	interactivity	NOUN
easat-8177	184	30	,	,	PUNCT
easat-8177	184	31	and	and	CCONJ
easat-8177	184	32	audience	audience	NOUN
easat-8177	184	33	emotional	emotional	ADJ
easat-8177	184	34	response	response	NOUN
easat-8177	184	35	.	.	PUNCT
easat-8177	185	1	this	this	DET
easat-8177	185	2	approach	approach	NOUN
easat-8177	185	3	facilitates	facilitate	VERB
easat-8177	185	4	an	an	DET
easat-8177	185	5	understanding	understanding	NOUN
easat-8177	185	6	of	of	ADP
easat-8177	185	7	how	how	SCONJ
easat-8177	185	8	visual	visual	ADJ
easat-8177	185	9	narratives	narrative	NOUN
easat-8177	185	10	and	and	CCONJ
easat-8177	185	11	messages	message	NOUN
easat-8177	185	12	conveyed	convey	VERB
easat-8177	185	13	in	in	ADP
easat-8177	185	14	posts	post	NOUN
easat-8177	185	15	act	act	VERB
easat-8177	185	16	as	as	ADP
easat-8177	185	17	bridges	bridge	NOUN
easat-8177	185	18	for	for	ADP
easat-8177	185	19	emotional	emotional	ADJ
easat-8177	185	20	connection	connection	NOUN
easat-8177	185	21	with	with	ADP
easat-8177	185	22	followers	follower	NOUN
easat-8177	185	23	.	.	PUNCT
easat-8177	186	1	likewise	likewise	ADV
easat-8177	186	2	,	,	PUNCT
easat-8177	186	3	elements	element	NOUN
easat-8177	186	4	like	like	ADP
easat-8177	186	5	interactivity	interactivity	NOUN
easat-8177	186	6	through	through	ADP
easat-8177	186	7	comments	comment	NOUN
easat-8177	186	8	and	and	CCONJ
easat-8177	186	9	shares	share	NOUN
easat-8177	186	10	significantly	significantly	ADV
easat-8177	186	11	influence	influence	VERB
easat-8177	186	12	content	content	NOUN
easat-8177	186	13	effectiveness	effectiveness	NOUN
easat-8177	186	14	.	.	PUNCT
easat-8177	187	1	the	the	DET
easat-8177	187	2	matrix	matrix	NOUN
easat-8177	187	3	identified	identify	VERB
easat-8177	187	4	strengths	strength	NOUN
easat-8177	187	5	in	in	ADP
easat-8177	187	6	communication	communication	NOUN
easat-8177	187	7	strategies	strategy	NOUN
easat-8177	187	8	,	,	PUNCT
easat-8177	187	9	highlighting	highlight	VERB
easat-8177	187	10	aspects	aspect	NOUN
easat-8177	187	11	such	such	ADJ
easat-8177	187	12	as	as	ADP
easat-8177	187	13	positive	positive	ADJ
easat-8177	187	14	reactions	reaction	NOUN
easat-8177	187	15	to	to	ADP
easat-8177	187	16	singer	singer	NOUN
easat-8177	187	17	recognition	recognition	NOUN
easat-8177	187	18	and	and	CCONJ
easat-8177	187	19	,	,	PUNCT
easat-8177	187	20	simultaneously	simultaneously	ADV
easat-8177	187	21	,	,	PUNCT
easat-8177	187	22	critiques	critique	NOUN
easat-8177	187	23	regarding	regard	VERB
easat-8177	187	24	the	the	DET
easat-8177	187	25	lack	lack	NOUN
easat-8177	187	26	of	of	ADP
easat-8177	187	27	prominence	prominence	NOUN
easat-8177	187	28	given	give	VERB
easat-8177	187	29	to	to	ADP
easat-8177	187	30	other	other	ADJ
easat-8177	187	31	group	group	NOUN
easat-8177	187	32	members	member	NOUN
easat-8177	187	33	.	.	PUNCT
easat-8177	188	1	table	table	NOUN
easat-8177	188	2	2	2	NUM
easat-8177	188	3	.	.	PUNCT
easat-8177	189	1	instagram	instagram	PROPN
easat-8177	189	2	content	content	PROPN
easat-8177	189	3	analysis	analysis	NOUN
easat-8177	189	4	(	(	PUNCT
easat-8177	189	5	storytelling	storytelling	NOUN
easat-8177	189	6	&	&	CCONJ
easat-8177	189	7	emotional	emotional	ADJ
easat-8177	189	8	engagement	engagement	NOUN
easat-8177	189	9	)	)	PUNCT
easat-8177	189	10	.	.	PUNCT
easat-8177	190	1	post	post	VERB
easat-8177	190	2	storytelling	storytelle	VERB
easat-8177	190	3	insights	insight	NOUN
easat-8177	190	4	interactivity	interactivity	VERB
easat-8177	190	5	emotional	emotional	ADJ
easat-8177	190	6	response	response	NOUN
easat-8177	190	7	photographs	photograph	NOUN
easat-8177	190	8	of	of	ADP
easat-8177	190	9	the	the	DET
easat-8177	190	10	orchestra	orchestra	NOUN
easat-8177	190	11	singers	singer	NOUN
easat-8177	190	12	accompanied	accompany	VERB
easat-8177	190	13	by	by	ADP
easat-8177	190	14	a	a	DET
easat-8177	190	15	gratitude	gratitude	NOUN
easat-8177	190	16	message	message	NOUN
easat-8177	190	17	.	.	PUNCT
easat-8177	191	1	emotional	emotional	ADJ
easat-8177	191	2	,	,	PUNCT
easat-8177	191	3	valuedriven	valuedriven	ADJ
easat-8177	191	4	content	content	NOUN
easat-8177	191	5	with	with	ADP
easat-8177	191	6	a	a	DET
easat-8177	191	7	meaningful	meaningful	ADJ
easat-8177	191	8	connection	connection	NOUN
easat-8177	191	9	to	to	ADP
easat-8177	191	10	each	each	DET
easat-8177	191	11	singer	singer	NOUN
easat-8177	191	12	.	.	PUNCT
easat-8177	192	1	relevant	relevant	ADJ
easat-8177	192	2	hashtags	hashtag	NOUN
easat-8177	192	3	:	:	PUNCT
easat-8177	192	4	#	#	SYM
easat-8177	192	5	grupo5	grupo5	NOUN
easat-8177	192	6	,	,	PUNCT
easat-8177	192	7	#	#	SYM
easat-8177	192	8	50thannivers	50thannivers	NUM
easat-8177	192	9	ary	ary	PROPN
easat-8177	192	10	,	,	PUNCT
easat-8177	192	11	#	#	PUNCT
easat-8177	192	12	sanmarcosst	sanmarcosst	NOUN
easat-8177	192	13	adium	adium	NOUN
easat-8177	192	14	.	.	PUNCT
easat-8177	193	1	public	public	ADJ
easat-8177	193	2	engagement	engagement	NOUN
easat-8177	193	3	through	through	ADP
easat-8177	193	4	likes	like	NOUN
easat-8177	193	5	/	/	SYM
easat-8177	193	6	comments	comment	NOUN
easat-8177	193	7	positive	positive	ADJ
easat-8177	193	8	:	:	PUNCT
easat-8177	193	9	recognition	recognition	NOUN
easat-8177	193	10	of	of	ADP
easat-8177	193	11	singers	singer	NOUN
easat-8177	193	12	generated	generate	VERB
easat-8177	193	13	favorable	favorable	ADJ
easat-8177	193	14	responses	response	NOUN
easat-8177	193	15	.	.	PUNCT
easat-8177	194	1	negative	negative	ADJ
easat-8177	194	2	:	:	PUNCT
easat-8177	194	3	criticism	criticism	NOUN
easat-8177	194	4	for	for	ADP
easat-8177	194	5	lack	lack	NOUN
easat-8177	194	6	of	of	ADP
easat-8177	194	7	spotlight	spotlight	NOUN
easat-8177	194	8	on	on	ADP
easat-8177	194	9	other	other	ADJ
easat-8177	194	10	grupo5	grupo5	NOUN
easat-8177	194	11	musicians	musician	NOUN
easat-8177	194	12	.	.	PUNCT
easat-8177	195	1	note	note	NOUN
easat-8177	195	2	:	:	PUNCT
easat-8177	195	3	self	self	NOUN
easat-8177	195	4	-	-	PUNCT
easat-8177	195	5	made	make	VERB
easat-8177	195	6	,	,	PUNCT
easat-8177	195	7	2025	2025	NUM
easat-8177	195	8	.	.	PUNCT
easat-8177	196	1	the	the	DET
easat-8177	196	2	use	use	NOUN
easat-8177	196	3	of	of	ADP
easat-8177	196	4	diverse	diverse	ADJ
easat-8177	196	5	formats	format	NOUN
easat-8177	196	6	and	and	CCONJ
easat-8177	196	7	their	their	PRON
easat-8177	196	8	combination	combination	NOUN
easat-8177	196	9	were	be	AUX
easat-8177	196	10	key	key	ADJ
easat-8177	196	11	to	to	ADP
easat-8177	196	12	the	the	DET
easat-8177	196	13	campaign	campaign	NOUN
easat-8177	196	14	’s	’s	PART
easat-8177	196	15	success	success	NOUN
easat-8177	196	16	.	.	PUNCT
easat-8177	197	1	retrospective	retrospective	ADJ
easat-8177	197	2	videos	video	NOUN
easat-8177	197	3	,	,	PUNCT
easat-8177	197	4	behind	behind	ADP
easat-8177	197	5	-	-	PUNCT
easat-8177	197	6	the	the	DET
easat-8177	197	7	-	-	PUNCT
easat-8177	197	8	scenes	scene	NOUN
easat-8177	197	9	images	image	NOUN
easat-8177	197	10	from	from	ADP
easat-8177	197	11	backstage	backstage	NOUN
easat-8177	197	12	,	,	PUNCT
easat-8177	197	13	and	and	CCONJ
easat-8177	197	14	posts	post	NOUN
easat-8177	197	15	showing	show	VERB
easat-8177	197	16	soundcheck	soundcheck	NOUN
easat-8177	197	17	moments	moment	NOUN
easat-8177	197	18	captured	capture	VERB
easat-8177	197	19	audience	audience	NOUN
easat-8177	197	20	attention	attention	NOUN
easat-8177	197	21	.	.	PUNCT
easat-8177	198	1	additionally	additionally	ADV
easat-8177	198	2	,	,	PUNCT
easat-8177	198	3	snippets	snippet	NOUN
easat-8177	198	4	of	of	ADP
easat-8177	198	5	collaborations	collaboration	NOUN
easat-8177	198	6	with	with	ADP
easat-8177	198	7	guest	guest	NOUN
easat-8177	198	8	artists	artist	NOUN
easat-8177	198	9	expanded	expand	VERB
easat-8177	198	10	the	the	DET
easat-8177	198	11	group	group	NOUN
easat-8177	198	12	’s	’s	PART
easat-8177	198	13	reach	reach	NOUN
easat-8177	198	14	.	.	PUNCT
easat-8177	199	1	historical	historical	ADJ
easat-8177	199	2	content	content	NOUN
easat-8177	199	3	effectively	effectively	ADV
easat-8177	199	4	appealed	appeal	VERB
easat-8177	199	5	to	to	ADP
easat-8177	199	6	followers	follower	NOUN
easat-8177	199	7	’	'	PUNCT
easat-8177	199	8	nostalgia	nostalgia	NOUN
easat-8177	199	9	,	,	PUNCT
easat-8177	199	10	not	not	PART
easat-8177	199	11	only	only	ADV
easat-8177	199	12	maintaining	maintain	VERB
easat-8177	199	13	the	the	DET
easat-8177	199	14	loyalty	loyalty	NOUN
easat-8177	199	15	of	of	ADP
easat-8177	199	16	long	long	ADJ
easat-8177	199	17	-	-	PUNCT
easat-8177	199	18	time	time	NOUN
easat-8177	199	19	fans	fan	NOUN
easat-8177	199	20	but	but	CCONJ
easat-8177	199	21	also	also	ADV
easat-8177	199	22	emotionally	emotionally	ADV
easat-8177	199	23	connecting	connect	VERB
easat-8177	199	24	with	with	ADP
easat-8177	199	25	current	current	ADJ
easat-8177	199	26	ones	one	NOUN
easat-8177	199	27	.	.	PUNCT
easat-8177	200	1	elements	element	NOUN
easat-8177	200	2	such	such	ADJ
easat-8177	200	3	as	as	ADP
easat-8177	200	4	tributes	tribute	NOUN
easat-8177	200	5	to	to	ADP
easat-8177	200	6	founder	founder	NOUN
easat-8177	200	7	[	[	X
easat-8177	200	8	21	21	NUM
easat-8177	200	9	]	]	PUNCT
easat-8177	200	10	and	and	CCONJ
easat-8177	200	11	stories	story	NOUN
easat-8177	200	12	about	about	ADP
easat-8177	200	13	the	the	DET
easat-8177	200	14	orchestra	orchestra	NOUN
easat-8177	200	15	’s	’s	PART
easat-8177	200	16	beginnings	beginning	NOUN
easat-8177	200	17	evoked	evoke	VERB
easat-8177	200	18	nostalgia	nostalgia	NOUN
easat-8177	200	19	and	and	CCONJ
easat-8177	200	20	pride	pride	NOUN
easat-8177	200	21	among	among	ADP
easat-8177	200	22	followers	follower	NOUN
easat-8177	200	23	.	.	PUNCT
easat-8177	201	1	1510	1510	NUM
easat-8177	201	2	edelweiss	edelweiss	PROPN
easat-8177	201	3	applied	apply	VERB
easat-8177	201	4	science	science	NOUN
easat-8177	201	5	and	and	CCONJ
easat-8177	201	6	technology	technology	NOUN
easat-8177	201	7	issn	issn	PROPN
easat-8177	201	8	:	:	PUNCT
easat-8177	201	9	2576	2576	NUM
easat-8177	201	10	-	-	SYM
easat-8177	201	11	8484	8484	NUM
easat-8177	201	12	vol	vol	NOUN
easat-8177	201	13	.	.	PROPN
easat-8177	202	1	9	9	NUM
easat-8177	202	2	,	,	PUNCT
easat-8177	202	3	no	no	INTJ
easat-8177	202	4	.	.	NOUN
easat-8177	203	1	6	6	NUM
easat-8177	203	2	:	:	PUNCT
easat-8177	203	3	1503	1503	NUM
easat-8177	203	4	-	-	SYM
easat-8177	203	5	1512	1512	NUM
easat-8177	203	6	,	,	PUNCT
easat-8177	203	7	2025	2025	NUM
easat-8177	203	8	doi	doi	NOUN
easat-8177	203	9	:	:	PUNCT
easat-8177	203	10	10.55214/25768484.v9i6.8177	10.55214/25768484.v9i6.8177	NUM
easat-8177	203	11	©	©	PROPN
easat-8177	203	12	2025	2025	NUM
easat-8177	203	13	by	by	ADP
easat-8177	203	14	the	the	DET
easat-8177	203	15	authors	author	NOUN
easat-8177	203	16	;	;	PUNCT
easat-8177	204	1	licensee	licensee	PROPN
easat-8177	204	2	learning	learn	VERB
easat-8177	204	3	gate	gate	NOUN
easat-8177	204	4	table	table	NOUN
easat-8177	204	5	3	3	NUM
easat-8177	204	6	.	.	PUNCT
easat-8177	204	7	hypermedia	hypermedia	NOUN
easat-8177	204	8	narrative	narrative	NOUN
easat-8177	204	9	analysis	analysis	NOUN
easat-8177	204	10	matrix	matrix	NOUN
easat-8177	204	11	(	(	PUNCT
easat-8177	204	12	collaborations	collaboration	NOUN
easat-8177	204	13	)	)	PUNCT
easat-8177	204	14	.	.	PUNCT
easat-8177	205	1	post	post	VERB
easat-8177	205	2	storytelling	storytelle	VERB
easat-8177	205	3	insights	insight	NOUN
easat-8177	205	4	interactivity	interactivity	NOUN
easat-8177	205	5	emotional	emotional	ADJ
easat-8177	205	6	response	response	NOUN
easat-8177	205	7	photos	photo	NOUN
easat-8177	205	8	accompanied	accompany	VERB
easat-8177	205	9	by	by	ADP
easat-8177	205	10	a	a	DET
easat-8177	205	11	thankyou	thankyou	PROPN
easat-8177	205	12	message	message	NOUN
easat-8177	205	13	,	,	PUNCT
easat-8177	205	14	inviting	invite	VERB
easat-8177	205	15	the	the	DET
easat-8177	205	16	artist	artist	NOUN
easat-8177	205	17	to	to	PART
easat-8177	205	18	share	share	VERB
easat-8177	205	19	their	their	PRON
easat-8177	205	20	experience	experience	NOUN
easat-8177	205	21	.	.	PUNCT
easat-8177	206	1	high	high	ADJ
easat-8177	206	2	emotionalvalue	emotionalvalue	NOUN
easat-8177	206	3	content	content	NOUN
easat-8177	206	4	to	to	PART
easat-8177	206	5	maximize	maximize	VERB
easat-8177	206	6	impact	impact	NOUN
easat-8177	206	7	,	,	PUNCT
easat-8177	206	8	featuring	feature	VERB
easat-8177	206	9	affectionate	affectionate	ADJ
easat-8177	206	10	and	and	CCONJ
easat-8177	206	11	connective	connective	ADJ
easat-8177	206	12	imagery	imagery	NOUN
easat-8177	206	13	.	.	PUNCT
easat-8177	207	1	relevant	relevant	ADJ
easat-8177	207	2	hashtags	hashtag	NOUN
easat-8177	207	3	:	:	PUNCT
easat-8177	207	4	#	#	SYM
easat-8177	207	5	grupo5	grupo5	NOUN
easat-8177	207	6	,	,	PUNCT
easat-8177	207	7	#	#	SYM
easat-8177	207	8	50thanniversary	50thanniversary	NUM
easat-8177	207	9	,	,	PUNCT
easat-8177	207	10	#	#	SYM
easat-8177	207	11	sanmarcosstadium	sanmarcosstadium	ADJ
easat-8177	207	12	audience	audience	NOUN
easat-8177	207	13	engagement	engagement	NOUN
easat-8177	207	14	through	through	ADP
easat-8177	207	15	shares	share	NOUN
easat-8177	207	16	/	/	SYM
easat-8177	207	17	comments	comment	NOUN
easat-8177	207	18	.	.	PUNCT
easat-8177	208	1	overwhelmingly	overwhelmingly	ADV
easat-8177	208	2	positive	positive	ADJ
easat-8177	208	3	:	:	PUNCT
easat-8177	208	4	fans	fan	NOUN
easat-8177	208	5	expressed	express	VERB
easat-8177	208	6	excitement	excitement	NOUN
easat-8177	208	7	and	and	CCONJ
easat-8177	208	8	gratitude	gratitude	NOUN
easat-8177	208	9	for	for	ADP
easat-8177	208	10	the	the	DET
easat-8177	208	11	artist	artist	NOUN
easat-8177	208	12	’s	’s	PART
easat-8177	208	13	performance	performance	NOUN
easat-8177	208	14	.	.	PUNCT
easat-8177	209	1	note	note	NOUN
easat-8177	209	2	:	:	PUNCT
easat-8177	209	3	self	self	NOUN
easat-8177	209	4	-	-	PUNCT
easat-8177	209	5	made	make	VERB
easat-8177	209	6	,	,	PUNCT
easat-8177	209	7	2025	2025	NUM
easat-8177	209	8	.	.	PUNCT
easat-8177	210	1	collaborations	collaboration	NOUN
easat-8177	210	2	with	with	ADP
easat-8177	210	3	prominent	prominent	ADJ
easat-8177	210	4	artists	artist	NOUN
easat-8177	210	5	in	in	ADP
easat-8177	210	6	latin	latin	PROPN
easat-8177	210	7	cumbia	cumbia	PROPN
easat-8177	210	8	and	and	CCONJ
easat-8177	210	9	other	other	ADJ
easat-8177	210	10	tropical	tropical	ADJ
easat-8177	210	11	rhythms	rhythm	NOUN
easat-8177	210	12	were	be	AUX
easat-8177	210	13	pivotal	pivotal	ADJ
easat-8177	210	14	in	in	ADP
easat-8177	210	15	expanding	expand	VERB
easat-8177	210	16	grupo5	grupo5	NOUN
easat-8177	210	17	’s	’s	PART
easat-8177	210	18	reach	reach	NOUN
easat-8177	210	19	.	.	PUNCT
easat-8177	211	1	a	a	DET
easat-8177	211	2	notable	notable	ADJ
easat-8177	211	3	example	example	NOUN
easat-8177	211	4	is	be	AUX
easat-8177	211	5	eva	eva	PROPN
easat-8177	211	6	ayllón	ayllón	PROPN
easat-8177	211	7	,	,	PUNCT
easat-8177	211	8	a	a	DET
easat-8177	211	9	peruvian	peruvian	ADJ
easat-8177	211	10	singer	singer	NOUN
easat-8177	211	11	and	and	CCONJ
easat-8177	211	12	composer	composer	NOUN
easat-8177	211	13	,	,	PUNCT
easat-8177	211	14	who	who	PRON
easat-8177	211	15	was	be	AUX
easat-8177	211	16	invited	invite	VERB
easat-8177	211	17	by	by	ADP
easat-8177	211	18	grupo5	grupo5	NOUN
easat-8177	211	19	to	to	PART
easat-8177	211	20	share	share	VERB
easat-8177	211	21	the	the	DET
easat-8177	211	22	stage	stage	NOUN
easat-8177	211	23	.	.	PUNCT
easat-8177	212	1	as	as	ADP
easat-8177	212	2	an	an	DET
easat-8177	212	3	interpreter	interpreter	NOUN
easat-8177	212	4	of	of	ADP
easat-8177	212	5	afro	afro	ADJ
easat-8177	212	6	-	-	PUNCT
easat-8177	212	7	peruvian	peruvian	ADJ
easat-8177	212	8	genres	genre	NOUN
easat-8177	212	9	,	,	PUNCT
easat-8177	212	10	ayllón	ayllón	NOUN
easat-8177	212	11	enabled	enable	VERB
easat-8177	212	12	the	the	DET
easat-8177	212	13	group	group	NOUN
easat-8177	212	14	to	to	PART
easat-8177	212	15	connect	connect	VERB
easat-8177	212	16	with	with	ADP
easat-8177	212	17	a	a	DET
easat-8177	212	18	variety	variety	NOUN
easat-8177	212	19	of	of	ADP
easat-8177	212	20	audiences	audience	NOUN
easat-8177	212	21	beyond	beyond	ADP
easat-8177	212	22	peruvian	peruvian	ADJ
easat-8177	212	23	cumbia	cumbia	PROPN
easat-8177	212	24	fans	fan	NOUN
easat-8177	212	25	.	.	PUNCT
easat-8177	213	1	other	other	ADJ
easat-8177	213	2	guest	guest	NOUN
easat-8177	213	3	artists	artist	NOUN
easat-8177	213	4	,	,	PUNCT
easat-8177	213	5	such	such	ADJ
easat-8177	213	6	as	as	ADP
easat-8177	213	7	gian	gian	PROPN
easat-8177	213	8	marco	marco	PROPN
easat-8177	213	9	and	and	CCONJ
easat-8177	213	10	eddy	eddy	PROPN
easat-8177	213	11	herrera	herrera	PROPN
easat-8177	213	12	,	,	PUNCT
easat-8177	213	13	enriched	enrich	VERB
easat-8177	213	14	the	the	DET
easat-8177	213	15	group	group	NOUN
easat-8177	213	16	’s	’s	PART
easat-8177	213	17	history	history	NOUN
easat-8177	213	18	,	,	PUNCT
easat-8177	213	19	extending	extend	VERB
easat-8177	213	20	its	its	PRON
easat-8177	213	21	reach	reach	NOUN
easat-8177	213	22	beyond	beyond	ADP
easat-8177	213	23	its	its	PRON
easat-8177	213	24	regular	regular	ADJ
easat-8177	213	25	follower	follower	NOUN
easat-8177	213	26	base	base	NOUN
easat-8177	213	27	.	.	PUNCT
easat-8177	214	1	additionally	additionally	ADV
easat-8177	214	2	,	,	PUNCT
easat-8177	214	3	humorous	humorous	ADJ
easat-8177	214	4	posts	post	NOUN
easat-8177	214	5	captured	capture	VERB
easat-8177	214	6	the	the	DET
easat-8177	214	7	attention	attention	NOUN
easat-8177	214	8	of	of	ADP
easat-8177	214	9	younger	young	ADJ
easat-8177	214	10	audiences	audience	NOUN
easat-8177	214	11	,	,	PUNCT
easat-8177	214	12	demonstrating	demonstrate	VERB
easat-8177	214	13	grupo5	grupo5	NOUN
easat-8177	214	14	’s	’s	PART
easat-8177	214	15	ability	ability	NOUN
easat-8177	214	16	to	to	PART
easat-8177	214	17	adapt	adapt	VERB
easat-8177	214	18	to	to	ADP
easat-8177	214	19	different	different	ADJ
easat-8177	214	20	demographics	demographic	NOUN
easat-8177	214	21	and	and	CCONJ
easat-8177	214	22	segment	segment	VERB
easat-8177	214	23	them	they	PRON
easat-8177	214	24	effectively	effectively	ADV
easat-8177	214	25	.	.	PUNCT
easat-8177	215	1	such	such	ADJ
easat-8177	215	2	collaborations	collaboration	NOUN
easat-8177	215	3	have	have	AUX
easat-8177	215	4	also	also	ADV
easat-8177	215	5	increased	increase	VERB
easat-8177	215	6	the	the	DET
easat-8177	215	7	group	group	NOUN
easat-8177	215	8	’s	’s	PART
easat-8177	215	9	visibility	visibility	NOUN
easat-8177	215	10	in	in	ADP
easat-8177	215	11	emerging	emerge	VERB
easat-8177	215	12	markets	market	NOUN
easat-8177	215	13	,	,	PUNCT
easat-8177	215	14	strengthening	strengthen	VERB
easat-8177	215	15	its	its	PRON
easat-8177	215	16	global	global	ADJ
easat-8177	215	17	presence	presence	NOUN
easat-8177	215	18	.	.	PUNCT
easat-8177	216	1	gratitude	gratitude	NOUN
easat-8177	216	2	was	be	AUX
easat-8177	216	3	expressed	express	VERB
easat-8177	216	4	through	through	ADP
easat-8177	216	5	event	event	NOUN
easat-8177	216	6	photos	photo	NOUN
easat-8177	216	7	accompanied	accompany	VERB
easat-8177	216	8	by	by	ADP
easat-8177	216	9	appreciative	appreciative	ADJ
easat-8177	216	10	narratives	narrative	NOUN
easat-8177	216	11	,	,	PUNCT
easat-8177	216	12	where	where	SCONJ
easat-8177	216	13	grupo5	grupo5	NOUN
easat-8177	216	14	thanked	thank	VERB
easat-8177	216	15	each	each	DET
easat-8177	216	16	guest	guest	NOUN
easat-8177	216	17	for	for	ADP
easat-8177	216	18	their	their	PRON
easat-8177	216	19	participation	participation	NOUN
easat-8177	216	20	in	in	ADP
easat-8177	216	21	one	one	NUM
easat-8177	216	22	of	of	ADP
easat-8177	216	23	the	the	DET
easat-8177	216	24	orchestra	orchestra	NOUN
easat-8177	216	25	’s	’s	PART
easat-8177	216	26	most	most	ADV
easat-8177	216	27	important	important	ADJ
easat-8177	216	28	events	event	NOUN
easat-8177	216	29	.	.	PUNCT
easat-8177	217	1	this	this	PRON
easat-8177	217	2	generated	generate	VERB
easat-8177	217	3	interest	interest	NOUN
easat-8177	217	4	among	among	ADP
easat-8177	217	5	each	each	DET
easat-8177	217	6	artist	artist	NOUN
easat-8177	217	7	’s	’s	PART
easat-8177	217	8	followers	follower	NOUN
easat-8177	217	9	,	,	PUNCT
easat-8177	217	10	positively	positively	ADV
easat-8177	217	11	impacting	impact	VERB
easat-8177	217	12	the	the	DET
easat-8177	217	13	group	group	NOUN
easat-8177	217	14	’s	’s	PART
easat-8177	217	15	engagement	engagement	NOUN
easat-8177	217	16	.	.	PUNCT
easat-8177	218	1	historical	historical	ADJ
easat-8177	218	2	and	and	CCONJ
easat-8177	218	3	emotional	emotional	ADJ
easat-8177	218	4	content	content	NOUN
easat-8177	218	5	resulted	result	VERB
easat-8177	218	6	in	in	ADP
easat-8177	218	7	increased	increase	VERB
easat-8177	218	8	interaction	interaction	NOUN
easat-8177	218	9	and	and	CCONJ
easat-8177	218	10	reach	reach	VERB
easat-8177	218	11	,	,	PUNCT
easat-8177	218	12	demonstrating	demonstrate	VERB
easat-8177	218	13	that	that	SCONJ
easat-8177	218	14	tapping	tap	VERB
easat-8177	218	15	into	into	ADP
easat-8177	218	16	collective	collective	ADJ
easat-8177	218	17	memory	memory	NOUN
easat-8177	218	18	is	be	AUX
easat-8177	218	19	a	a	DET
easat-8177	218	20	powerful	powerful	ADJ
easat-8177	218	21	tool	tool	NOUN
easat-8177	218	22	in	in	ADP
easat-8177	218	23	learning	learn	VERB
easat-8177	218	24	and	and	CCONJ
easat-8177	218	25	applying	apply	VERB
easat-8177	218	26	marketing	marketing	NOUN
easat-8177	218	27	strategies	strategy	NOUN
easat-8177	218	28	.	.	PUNCT
easat-8177	219	1	similarly	similarly	ADV
easat-8177	219	2	,	,	PUNCT
easat-8177	219	3	instagram	instagram	PROPN
easat-8177	219	4	tools	tool	NOUN
easat-8177	219	5	like	like	ADP
easat-8177	219	6	polls	poll	NOUN
easat-8177	219	7	and	and	CCONJ
easat-8177	219	8	hashtags	hashtag	NOUN
easat-8177	219	9	made	make	VERB
easat-8177	219	10	followers	follower	NOUN
easat-8177	219	11	feel	feel	VERB
easat-8177	219	12	part	part	NOUN
easat-8177	219	13	of	of	ADP
easat-8177	219	14	the	the	DET
easat-8177	219	15	event	event	NOUN
easat-8177	219	16	before	before	ADV
easat-8177	219	17	,	,	PUNCT
easat-8177	219	18	during	during	ADP
easat-8177	219	19	,	,	PUNCT
easat-8177	219	20	and	and	CCONJ
easat-8177	219	21	after	after	ADV
easat-8177	219	22	,	,	PUNCT
easat-8177	219	23	strengthening	strengthen	VERB
easat-8177	219	24	their	their	PRON
easat-8177	219	25	loyalty	loyalty	NOUN
easat-8177	219	26	and	and	CCONJ
easat-8177	219	27	creating	create	VERB
easat-8177	219	28	unique	unique	ADJ
easat-8177	219	29	emotional	emotional	ADJ
easat-8177	219	30	experiences	experience	NOUN
easat-8177	219	31	.	.	PUNCT
easat-8177	220	1	the	the	DET
easat-8177	220	2	balance	balance	NOUN
easat-8177	220	3	between	between	ADP
easat-8177	220	4	nostalgia	nostalgia	NOUN
easat-8177	220	5	,	,	PUNCT
easat-8177	220	6	innovation	innovation	NOUN
easat-8177	220	7	,	,	PUNCT
easat-8177	220	8	and	and	CCONJ
easat-8177	220	9	participation	participation	NOUN
easat-8177	220	10	positioned	position	VERB
easat-8177	220	11	grupo5	grupo5	NOUN
easat-8177	220	12	as	as	ADP
easat-8177	220	13	a	a	DET
easat-8177	220	14	digital	digital	ADJ
easat-8177	220	15	marketing	marketing	NOUN
easat-8177	220	16	benchmark	benchmark	NOUN
easat-8177	220	17	in	in	ADP
easat-8177	220	18	the	the	DET
easat-8177	220	19	music	music	NOUN
easat-8177	220	20	industry	industry	NOUN
easat-8177	220	21	.	.	PUNCT
easat-8177	221	1	these	these	DET
easat-8177	221	2	insights	insight	NOUN
easat-8177	221	3	are	be	AUX
easat-8177	221	4	valuable	valuable	ADJ
easat-8177	221	5	resources	resource	NOUN
easat-8177	221	6	for	for	ADP
easat-8177	221	7	designing	design	VERB
easat-8177	221	8	future	future	ADJ
easat-8177	221	9	strategies	strategy	NOUN
easat-8177	221	10	that	that	PRON
easat-8177	221	11	maintain	maintain	VERB
easat-8177	221	12	emotional	emotional	ADJ
easat-8177	221	13	connections	connection	NOUN
easat-8177	221	14	with	with	ADP
easat-8177	221	15	fans	fan	NOUN
easat-8177	221	16	and	and	CCONJ
easat-8177	221	17	enable	enable	VERB
easat-8177	221	18	expansion	expansion	NOUN
easat-8177	221	19	into	into	ADP
easat-8177	221	20	new	new	ADJ
easat-8177	221	21	audiences	audience	NOUN
easat-8177	221	22	and	and	CCONJ
easat-8177	221	23	markets	market	NOUN
easat-8177	221	24	.	.	PUNCT
easat-8177	222	1	the	the	DET
easat-8177	222	2	focus	focus	NOUN
easat-8177	222	3	on	on	ADP
easat-8177	222	4	digital	digital	ADJ
easat-8177	222	5	interactivity	interactivity	NOUN
easat-8177	222	6	,	,	PUNCT
easat-8177	222	7	facilitated	facilitate	VERB
easat-8177	222	8	by	by	ADP
easat-8177	222	9	social	social	ADJ
easat-8177	222	10	media	medium	NOUN
easat-8177	222	11	tools	tool	NOUN
easat-8177	222	12	,	,	PUNCT
easat-8177	222	13	not	not	PART
easat-8177	222	14	only	only	ADV
easat-8177	222	15	increased	increase	VERB
easat-8177	222	16	participation	participation	NOUN
easat-8177	222	17	levels	level	NOUN
easat-8177	222	18	but	but	CCONJ
easat-8177	222	19	also	also	ADV
easat-8177	222	20	made	make	VERB
easat-8177	222	21	followers	follower	NOUN
easat-8177	222	22	feel	feel	VERB
easat-8177	222	23	involved	involved	ADJ
easat-8177	222	24	in	in	ADP
easat-8177	222	25	the	the	DET
easat-8177	222	26	process	process	NOUN
easat-8177	222	27	.	.	PUNCT
easat-8177	223	1	the	the	DET
easat-8177	223	2	campaign	campaign	NOUN
easat-8177	223	3	,	,	PUNCT
easat-8177	223	4	by	by	ADP
easat-8177	223	5	reinforcing	reinforce	VERB
easat-8177	223	6	loyalty	loyalty	NOUN
easat-8177	223	7	through	through	ADP
easat-8177	223	8	unique	unique	ADJ
easat-8177	223	9	and	and	CCONJ
easat-8177	223	10	personalized	personalized	ADJ
easat-8177	223	11	experiences	experience	NOUN
easat-8177	223	12	,	,	PUNCT
easat-8177	223	13	demonstrated	demonstrate	VERB
easat-8177	223	14	that	that	SCONJ
easat-8177	223	15	a	a	DET
easat-8177	223	16	well	well	ADV
easat-8177	223	17	-	-	PUNCT
easat-8177	223	18	designed	design	VERB
easat-8177	223	19	campaign	campaign	NOUN
easat-8177	223	20	,	,	PUNCT
easat-8177	223	21	backed	back	VERB
easat-8177	223	22	by	by	ADP
easat-8177	223	23	proper	proper	ADJ
easat-8177	223	24	analysis	analysis	NOUN
easat-8177	223	25	of	of	ADP
easat-8177	223	26	needs	need	NOUN
easat-8177	223	27	,	,	PUNCT
easat-8177	223	28	nostalgia	nostalgia	NOUN
easat-8177	223	29	,	,	PUNCT
easat-8177	223	30	and	and	CCONJ
easat-8177	223	31	innovation	innovation	NOUN
easat-8177	223	32	,	,	PUNCT
easat-8177	223	33	can	can	AUX
easat-8177	223	34	generate	generate	VERB
easat-8177	223	35	a	a	DET
easat-8177	223	36	positive	positive	ADJ
easat-8177	223	37	and	and	CCONJ
easat-8177	223	38	meaningful	meaningful	ADJ
easat-8177	223	39	impact	impact	NOUN
easat-8177	223	40	on	on	ADP
easat-8177	223	41	engagement	engagement	NOUN
easat-8177	223	42	and	and	CCONJ
easat-8177	223	43	follower	follower	NOUN
easat-8177	223	44	base	base	NOUN
easat-8177	223	45	growth	growth	NOUN
easat-8177	223	46	.	.	PUNCT
easat-8177	224	1	4	4	X
easat-8177	224	2	.	.	X
easat-8177	224	3	conclusions	conclusion	NOUN
easat-8177	224	4	the	the	DET
easat-8177	224	5	study	study	NOUN
easat-8177	224	6	of	of	ADP
easat-8177	224	7	the	the	DET
easat-8177	224	8	diverse	diverse	ADJ
easat-8177	224	9	marketing	marketing	NOUN
easat-8177	224	10	and	and	CCONJ
easat-8177	224	11	strategic	strategic	ADJ
easat-8177	224	12	communication	communication	NOUN
easat-8177	224	13	tactics	tactic	NOUN
easat-8177	224	14	implemented	implement	VERB
easat-8177	224	15	by	by	ADP
easat-8177	224	16	grupo5	grupo5	NOUN
easat-8177	224	17	during	during	ADP
easat-8177	224	18	the	the	DET
easat-8177	224	19	"	"	PUNCT
easat-8177	224	20	50th	50th	ADJ
easat-8177	224	21	anniversary	anniversary	NOUN
easat-8177	224	22	"	"	PUNCT
easat-8177	224	23	campaign	campaign	NOUN
easat-8177	224	24	has	have	AUX
easat-8177	224	25	revealed	reveal	VERB
easat-8177	224	26	how	how	SCONJ
easat-8177	224	27	it	it	PRON
easat-8177	224	28	was	be	AUX
easat-8177	224	29	executed	execute	VERB
easat-8177	224	30	through	through	ADP
easat-8177	224	31	detailed	detailed	ADJ
easat-8177	224	32	organization	organization	NOUN
easat-8177	224	33	and	and	CCONJ
easat-8177	224	34	the	the	DET
easat-8177	224	35	effective	effective	ADJ
easat-8177	224	36	use	use	NOUN
easat-8177	224	37	of	of	ADP
easat-8177	224	38	digital	digital	ADJ
easat-8177	224	39	tools	tool	NOUN
easat-8177	224	40	that	that	PRON
easat-8177	224	41	maximized	maximize	VERB
easat-8177	224	42	impact	impact	NOUN
easat-8177	224	43	on	on	ADP
easat-8177	224	44	social	social	ADJ
easat-8177	224	45	media	medium	NOUN
easat-8177	224	46	.	.	PUNCT
easat-8177	225	1	these	these	DET
easat-8177	225	2	tactics	tactic	NOUN
easat-8177	225	3	were	be	AUX
easat-8177	225	4	based	base	VERB
easat-8177	225	5	on	on	ADP
easat-8177	225	6	emotional	emotional	ADJ
easat-8177	225	7	narratives	narrative	NOUN
easat-8177	225	8	,	,	PUNCT
easat-8177	225	9	interactivity	interactivity	NOUN
easat-8177	225	10	,	,	PUNCT
easat-8177	225	11	and	and	CCONJ
easat-8177	225	12	diverse	diverse	ADJ
easat-8177	225	13	formats	format	NOUN
easat-8177	225	14	,	,	PUNCT
easat-8177	225	15	demonstrating	demonstrate	VERB
easat-8177	225	16	proper	proper	ADJ
easat-8177	225	17	application	application	NOUN
easat-8177	225	18	to	to	PART
easat-8177	225	19	maintain	maintain	VERB
easat-8177	225	20	audience	audience	NOUN
easat-8177	225	21	loyalty	loyalty	NOUN
easat-8177	225	22	and	and	CCONJ
easat-8177	225	23	achieve	achieve	VERB
easat-8177	225	24	outstanding	outstanding	ADJ
easat-8177	225	25	results	result	NOUN
easat-8177	225	26	within	within	ADP
easat-8177	225	27	the	the	DET
easat-8177	225	28	campaign	campaign	NOUN
easat-8177	225	29	’s	’s	PART
easat-8177	225	30	success	success	NOUN
easat-8177	225	31	.	.	PUNCT
easat-8177	226	1	the	the	DET
easat-8177	226	2	orchestra	orchestra	NOUN
easat-8177	226	3	prioritized	prioritize	VERB
easat-8177	226	4	emotional	emotional	ADJ
easat-8177	226	5	aspects	aspect	NOUN
easat-8177	226	6	in	in	ADP
easat-8177	226	7	its	its	PRON
easat-8177	226	8	posts	post	NOUN
easat-8177	226	9	,	,	PUNCT
easat-8177	226	10	highlighting	highlight	VERB
easat-8177	226	11	historical	historical	ADJ
easat-8177	226	12	moments	moment	NOUN
easat-8177	226	13	and	and	CCONJ
easat-8177	226	14	tributes	tribute	NOUN
easat-8177	226	15	such	such	ADJ
easat-8177	226	16	as	as	ADP
easat-8177	226	17	those	those	PRON
easat-8177	226	18	to	to	AUX
easat-8177	226	19	founder	founder	NOUN
easat-8177	226	20	[	[	X
easat-8177	226	21	21	21	NUM
easat-8177	226	22	]	]	PUNCT
easat-8177	226	23	which	which	PRON
easat-8177	226	24	fostered	foster	VERB
easat-8177	226	25	a	a	DET
easat-8177	226	26	deep	deep	ADJ
easat-8177	226	27	connection	connection	NOUN
easat-8177	226	28	with	with	ADP
easat-8177	226	29	its	its	PRON
easat-8177	226	30	traditional	traditional	ADJ
easat-8177	226	31	audience	audience	NOUN
easat-8177	226	32	.	.	PUNCT
easat-8177	227	1	this	this	DET
easat-8177	227	2	strategy	strategy	NOUN
easat-8177	227	3	not	not	PART
easat-8177	227	4	only	only	ADV
easat-8177	227	5	reinforced	reinforce	VERB
easat-8177	227	6	grupo5	grupo5	NOUN
easat-8177	227	7	’s	’s	PART
easat-8177	227	8	cultural	cultural	ADJ
easat-8177	227	9	identity	identity	NOUN
easat-8177	227	10	and	and	CCONJ
easat-8177	227	11	historical	historical	ADJ
easat-8177	227	12	values	value	NOUN
easat-8177	227	13	but	but	CCONJ
easat-8177	227	14	also	also	ADV
easat-8177	227	15	extended	extend	VERB
easat-8177	227	16	its	its	PRON
easat-8177	227	17	relevance	relevance	NOUN
easat-8177	227	18	to	to	ADP
easat-8177	227	19	new	new	ADJ
easat-8177	227	20	generations	generation	NOUN
easat-8177	227	21	,	,	PUNCT
easat-8177	227	22	solidifying	solidify	VERB
easat-8177	227	23	its	its	PRON
easat-8177	227	24	presence	presence	NOUN
easat-8177	227	25	as	as	ADP
easat-8177	227	26	an	an	DET
easat-8177	227	27	icon	icon	NOUN
easat-8177	227	28	of	of	ADP
easat-8177	227	29	peruvian	peruvian	ADJ
easat-8177	227	30	music	music	NOUN
easat-8177	227	31	.	.	PUNCT
easat-8177	228	1	1511	1511	NUM
easat-8177	228	2	edelweiss	edelweiss	PROPN
easat-8177	228	3	applied	apply	VERB
easat-8177	228	4	science	science	NOUN
easat-8177	228	5	and	and	CCONJ
easat-8177	228	6	technology	technology	NOUN
easat-8177	228	7	issn	issn	PROPN
easat-8177	228	8	:	:	PUNCT
easat-8177	228	9	2576	2576	NUM
easat-8177	228	10	-	-	SYM
easat-8177	228	11	8484	8484	NUM
easat-8177	228	12	vol	vol	NOUN
easat-8177	228	13	.	.	PROPN
easat-8177	229	1	9	9	NUM
easat-8177	229	2	,	,	PUNCT
easat-8177	229	3	no	no	INTJ
easat-8177	229	4	.	.	NOUN
easat-8177	230	1	6	6	NUM
easat-8177	230	2	:	:	PUNCT
easat-8177	230	3	1503	1503	NUM
easat-8177	230	4	-	-	SYM
easat-8177	230	5	1512	1512	NUM
easat-8177	230	6	,	,	PUNCT
easat-8177	230	7	2025	2025	NUM
easat-8177	230	8	doi	doi	NOUN
easat-8177	230	9	:	:	PUNCT
easat-8177	230	10	10.55214/25768484.v9i6.8177	10.55214/25768484.v9i6.8177	NUM
easat-8177	230	11	©	©	PROPN
easat-8177	230	12	2025	2025	NUM
easat-8177	230	13	by	by	ADP
easat-8177	230	14	the	the	DET
easat-8177	230	15	authors	author	NOUN
easat-8177	230	16	;	;	PUNCT
easat-8177	230	17	licensee	licensee	PROPN
easat-8177	230	18	learning	learning	NOUN
easat-8177	230	19	gate	gate	VERB
easat-8177	230	20	the	the	DET
easat-8177	230	21	balance	balance	NOUN
easat-8177	230	22	between	between	ADP
easat-8177	230	23	remembering	remember	VERB
easat-8177	230	24	its	its	PRON
easat-8177	230	25	origins	origin	NOUN
easat-8177	230	26	and	and	CCONJ
easat-8177	230	27	projecting	project	VERB
easat-8177	230	28	its	its	PRON
easat-8177	230	29	continuity	continuity	NOUN
easat-8177	230	30	allowed	allow	VERB
easat-8177	230	31	grupo5	grupo5	NOUN
easat-8177	230	32	to	to	PART
easat-8177	230	33	maintain	maintain	VERB
easat-8177	230	34	an	an	DET
easat-8177	230	35	image	image	NOUN
easat-8177	230	36	of	of	ADP
easat-8177	230	37	solidity	solidity	NOUN
easat-8177	230	38	and	and	CCONJ
easat-8177	230	39	relevance	relevance	NOUN
easat-8177	230	40	in	in	ADP
easat-8177	230	41	an	an	DET
easat-8177	230	42	ever	ever	ADV
easat-8177	230	43	-	-	PUNCT
easat-8177	230	44	changing	change	VERB
easat-8177	230	45	music	music	NOUN
easat-8177	230	46	industry	industry	NOUN
easat-8177	230	47	.	.	PUNCT
easat-8177	231	1	instagram	instagram	PROPN
easat-8177	231	2	’s	’s	PART
easat-8177	231	3	digital	digital	ADJ
easat-8177	231	4	tools	tool	NOUN
easat-8177	231	5	,	,	PUNCT
easat-8177	231	6	such	such	ADJ
easat-8177	231	7	as	as	ADP
easat-8177	231	8	story	story	NOUN
easat-8177	231	9	polls	poll	NOUN
easat-8177	231	10	,	,	PUNCT
easat-8177	231	11	thematic	thematic	ADJ
easat-8177	231	12	hashtags	hashtag	NOUN
easat-8177	231	13	(	(	PUNCT
easat-8177	231	14	#	#	NOUN
easat-8177	231	15	grupo5en50años	grupo5en50años	NOUN
easat-8177	231	16	)	)	PUNCT
easat-8177	231	17	,	,	PUNCT
easat-8177	231	18	action	action	NOUN
easat-8177	231	19	buttons	button	NOUN
easat-8177	231	20	,	,	PUNCT
easat-8177	231	21	and	and	CCONJ
easat-8177	231	22	behind	behind	ADP
easat-8177	231	23	-	-	PUNCT
easat-8177	231	24	thescenes	thescene	NOUN
easat-8177	231	25	videos	video	NOUN
easat-8177	231	26	,	,	PUNCT
easat-8177	231	27	encouraged	encourage	VERB
easat-8177	231	28	active	active	ADJ
easat-8177	231	29	follower	follower	NOUN
easat-8177	231	30	participation	participation	NOUN
easat-8177	231	31	,	,	PUNCT
easat-8177	231	32	who	who	PRON
easat-8177	231	33	consumed	consume	VERB
easat-8177	231	34	content	content	NOUN
easat-8177	231	35	consistently	consistently	ADV
easat-8177	231	36	and	and	CCONJ
easat-8177	231	37	felt	feel	VERB
easat-8177	231	38	part	part	NOUN
easat-8177	231	39	of	of	ADP
easat-8177	231	40	the	the	DET
easat-8177	231	41	event	event	NOUN
easat-8177	231	42	.	.	PUNCT
easat-8177	232	1	the	the	DET
easat-8177	232	2	campaign	campaign	NOUN
easat-8177	232	3	achieved	achieve	VERB
easat-8177	232	4	an	an	DET
easat-8177	232	5	average	average	ADJ
easat-8177	232	6	engagement	engagement	NOUN
easat-8177	232	7	rate	rate	NOUN
easat-8177	232	8	of	of	ADP
easat-8177	232	9	43	43	NUM
easat-8177	232	10	%	%	NOUN
easat-8177	232	11	,	,	PUNCT
easat-8177	232	12	significantly	significantly	ADV
easat-8177	232	13	surpassing	surpass	VERB
easat-8177	232	14	the	the	DET
easat-8177	232	15	platform	platform	NOUN
easat-8177	232	16	’s	’s	PART
easat-8177	232	17	standard	standard	NOUN
easat-8177	232	18	and	and	CCONJ
easat-8177	232	19	peaking	peak	VERB
easat-8177	232	20	in	in	ADP
easat-8177	232	21	emotionally	emotionally	ADV
easat-8177	232	22	charged	charge	VERB
easat-8177	232	23	posts	post	NOUN
easat-8177	232	24	,	,	PUNCT
easat-8177	232	25	reaching	reach	VERB
easat-8177	232	26	up	up	ADP
easat-8177	232	27	to	to	ADP
easat-8177	232	28	one	one	NUM
easat-8177	232	29	million	million	NUM
easat-8177	232	30	views	view	NOUN
easat-8177	232	31	.	.	PUNCT
easat-8177	233	1	the	the	DET
easat-8177	233	2	variety	variety	NOUN
easat-8177	233	3	of	of	ADP
easat-8177	233	4	formats	format	NOUN
easat-8177	233	5	,	,	PUNCT
easat-8177	233	6	such	such	ADJ
easat-8177	233	7	as	as	ADP
easat-8177	233	8	retrospective	retrospective	ADJ
easat-8177	233	9	videos	video	NOUN
easat-8177	233	10	,	,	PUNCT
easat-8177	233	11	collaborations	collaboration	NOUN
easat-8177	233	12	with	with	ADP
easat-8177	233	13	renowned	renowned	ADJ
easat-8177	233	14	artists	artist	NOUN
easat-8177	233	15	,	,	PUNCT
easat-8177	233	16	and	and	CCONJ
easat-8177	233	17	lighter	light	ADJ
easat-8177	233	18	,	,	PUNCT
easat-8177	233	19	humorous	humorous	ADJ
easat-8177	233	20	posts	post	NOUN
easat-8177	233	21	,	,	PUNCT
easat-8177	233	22	connected	connect	VERB
easat-8177	233	23	with	with	ADP
easat-8177	233	24	different	different	ADJ
easat-8177	233	25	audience	audience	NOUN
easat-8177	233	26	segments	segment	NOUN
easat-8177	233	27	.	.	PUNCT
easat-8177	234	1	this	this	DET
easat-8177	234	2	flexible	flexible	ADJ
easat-8177	234	3	and	and	CCONJ
easat-8177	234	4	strategic	strategic	ADJ
easat-8177	234	5	approach	approach	NOUN
easat-8177	234	6	maintained	maintain	VERB
easat-8177	234	7	constant	constant	ADJ
easat-8177	234	8	interest	interest	NOUN
easat-8177	234	9	before	before	ADP
easat-8177	234	10	,	,	PUNCT
easat-8177	234	11	during	during	ADP
easat-8177	234	12	,	,	PUNCT
easat-8177	234	13	and	and	CCONJ
easat-8177	234	14	after	after	ADP
easat-8177	234	15	the	the	DET
easat-8177	234	16	campaign	campaign	NOUN
easat-8177	234	17	,	,	PUNCT
easat-8177	234	18	sustaining	sustain	VERB
easat-8177	234	19	interactions	interaction	NOUN
easat-8177	234	20	over	over	ADP
easat-8177	234	21	time	time	NOUN
easat-8177	234	22	.	.	PUNCT
easat-8177	235	1	audience	audience	NOUN
easat-8177	235	2	response	response	NOUN
easat-8177	235	3	was	be	AUX
easat-8177	235	4	overwhelmingly	overwhelmingly	ADV
easat-8177	235	5	positive	positive	ADJ
easat-8177	235	6	,	,	PUNCT
easat-8177	235	7	reflecting	reflect	VERB
easat-8177	235	8	emotions	emotion	NOUN
easat-8177	235	9	such	such	ADJ
easat-8177	235	10	as	as	ADP
easat-8177	235	11	nostalgia	nostalgia	NOUN
easat-8177	235	12	,	,	PUNCT
easat-8177	235	13	pride	pride	NOUN
easat-8177	235	14	,	,	PUNCT
easat-8177	235	15	and	and	CCONJ
easat-8177	235	16	gratitude	gratitude	NOUN
easat-8177	235	17	toward	toward	ADP
easat-8177	235	18	grupo5	grupo5	NOUN
easat-8177	235	19	.	.	PUNCT
easat-8177	236	1	this	this	PRON
easat-8177	236	2	highlighted	highlight	VERB
easat-8177	236	3	how	how	SCONJ
easat-8177	236	4	emotions	emotion	NOUN
easat-8177	236	5	played	play	VERB
easat-8177	236	6	a	a	DET
easat-8177	236	7	crucial	crucial	ADJ
easat-8177	236	8	role	role	NOUN
easat-8177	236	9	in	in	ADP
easat-8177	236	10	content	content	NOUN
easat-8177	236	11	strategies	strategy	NOUN
easat-8177	236	12	,	,	PUNCT
easat-8177	236	13	not	not	PART
easat-8177	236	14	only	only	ADV
easat-8177	236	15	generating	generate	VERB
easat-8177	236	16	interaction	interaction	NOUN
easat-8177	236	17	but	but	CCONJ
easat-8177	236	18	also	also	ADV
easat-8177	236	19	strengthening	strengthen	VERB
easat-8177	236	20	the	the	DET
easat-8177	236	21	campaign	campaign	NOUN
easat-8177	236	22	’s	’s	PART
easat-8177	236	23	overall	overall	ADJ
easat-8177	236	24	connection	connection	NOUN
easat-8177	236	25	to	to	PART
easat-8177	236	26	meet	meet	VERB
easat-8177	236	27	its	its	PRON
easat-8177	236	28	promotional	promotional	ADJ
easat-8177	236	29	goals	goal	NOUN
easat-8177	236	30	and	and	CCONJ
easat-8177	236	31	consolidate	consolidate	VERB
easat-8177	236	32	grupo5	grupo5	NOUN
easat-8177	236	33	’s	’s	PART
easat-8177	236	34	position	position	NOUN
easat-8177	236	35	as	as	ADP
easat-8177	236	36	a	a	DET
easat-8177	236	37	cultural	cultural	ADJ
easat-8177	236	38	benchmark	benchmark	NOUN
easat-8177	236	39	.	.	PUNCT
easat-8177	237	1	the	the	DET
easat-8177	237	2	strategic	strategic	ADJ
easat-8177	237	3	use	use	NOUN
easat-8177	237	4	of	of	ADP
easat-8177	237	5	social	social	ADJ
easat-8177	237	6	media	medium	NOUN
easat-8177	237	7	demonstrated	demonstrate	VERB
easat-8177	237	8	its	its	PRON
easat-8177	237	9	value	value	NOUN
easat-8177	237	10	as	as	ADP
easat-8177	237	11	an	an	DET
easat-8177	237	12	essential	essential	ADJ
easat-8177	237	13	tool	tool	NOUN
easat-8177	237	14	for	for	ADP
easat-8177	237	15	creating	create	VERB
easat-8177	237	16	direct	direct	ADJ
easat-8177	237	17	and	and	CCONJ
easat-8177	237	18	emotional	emotional	ADJ
easat-8177	237	19	connections	connection	NOUN
easat-8177	237	20	with	with	ADP
easat-8177	237	21	followers	follower	NOUN
easat-8177	237	22	.	.	PUNCT
easat-8177	238	1	interactive	interactive	ADJ
easat-8177	238	2	posts	post	NOUN
easat-8177	238	3	,	,	PUNCT
easat-8177	238	4	visually	visually	ADV
easat-8177	238	5	appealing	appealing	ADJ
easat-8177	238	6	content	content	NOUN
easat-8177	238	7	,	,	PUNCT
easat-8177	238	8	and	and	CCONJ
easat-8177	238	9	proper	proper	ADJ
easat-8177	238	10	hashtag	hashtag	NOUN
easat-8177	238	11	usage	usage	NOUN
easat-8177	238	12	enabled	enable	VERB
easat-8177	238	13	grupo5	grupo5	NOUN
easat-8177	238	14	to	to	PART
easat-8177	238	15	reach	reach	VERB
easat-8177	238	16	new	new	ADJ
easat-8177	238	17	audiences	audience	NOUN
easat-8177	238	18	,	,	PUNCT
easat-8177	238	19	including	include	VERB
easat-8177	238	20	millennials	millennial	NOUN
easat-8177	238	21	,	,	PUNCT
easat-8177	238	22	generation	generation	NOUN
easat-8177	238	23	alpha	alpha	NOUN
easat-8177	238	24	,	,	PUNCT
easat-8177	238	25	and	and	CCONJ
easat-8177	238	26	international	international	ADJ
easat-8177	238	27	viewers	viewer	NOUN
easat-8177	238	28	.	.	PUNCT
easat-8177	239	1	this	this	PRON
easat-8177	239	2	underscores	underscore	VERB
easat-8177	239	3	how	how	SCONJ
easat-8177	239	4	digital	digital	ADJ
easat-8177	239	5	platforms	platform	NOUN
easat-8177	239	6	have	have	AUX
easat-8177	239	7	evolved	evolve	VERB
easat-8177	239	8	into	into	ADP
easat-8177	239	9	indispensable	indispensable	ADJ
easat-8177	239	10	mediums	medium	NOUN
easat-8177	239	11	for	for	ADP
easat-8177	239	12	artists	artist	NOUN
easat-8177	239	13	and	and	CCONJ
easat-8177	239	14	brands	brand	NOUN
easat-8177	239	15	seeking	seek	VERB
easat-8177	239	16	to	to	PART
easat-8177	239	17	build	build	VERB
easat-8177	239	18	closer	close	ADJ
easat-8177	239	19	,	,	PUNCT
easat-8177	239	20	more	more	ADV
easat-8177	239	21	authentic	authentic	ADJ
easat-8177	239	22	relationships	relationship	NOUN
easat-8177	239	23	with	with	ADP
easat-8177	239	24	their	their	PRON
easat-8177	239	25	communities	community	NOUN
easat-8177	239	26	.	.	PUNCT
easat-8177	240	1	as	as	SCONJ
easat-8177	240	2	technology	technology	NOUN
easat-8177	240	3	advances	advance	NOUN
easat-8177	240	4	,	,	PUNCT
easat-8177	240	5	strategies	strategy	NOUN
easat-8177	240	6	like	like	ADP
easat-8177	240	7	artificial	artificial	ADJ
easat-8177	240	8	intelligence	intelligence	NOUN
easat-8177	240	9	,	,	PUNCT
easat-8177	240	10	data	datum	NOUN
easat-8177	240	11	analytics	analytic	NOUN
easat-8177	240	12	,	,	PUNCT
easat-8177	240	13	and	and	CCONJ
easat-8177	240	14	augmented	augment	VERB
easat-8177	240	15	reality	reality	NOUN
easat-8177	240	16	will	will	AUX
easat-8177	240	17	be	be	AUX
easat-8177	240	18	critical	critical	ADJ
easat-8177	240	19	for	for	ADP
easat-8177	240	20	more	more	ADV
easat-8177	240	21	precisely	precisely	ADV
easat-8177	240	22	understanding	understand	VERB
easat-8177	240	23	audience	audience	NOUN
easat-8177	240	24	interests	interest	NOUN
easat-8177	240	25	and	and	CCONJ
easat-8177	240	26	behaviors	behavior	NOUN
easat-8177	240	27	in	in	ADP
easat-8177	240	28	a	a	DET
easat-8177	240	29	shifting	shift	VERB
easat-8177	240	30	consumption	consumption	NOUN
easat-8177	240	31	landscape	landscape	NOUN
easat-8177	240	32	.	.	PUNCT
easat-8177	241	1	the	the	DET
easat-8177	241	2	future	future	NOUN
easat-8177	241	3	of	of	ADP
easat-8177	241	4	digital	digital	ADJ
easat-8177	241	5	marketing	marketing	NOUN
easat-8177	241	6	demands	demand	NOUN
easat-8177	241	7	adaptability	adaptability	NOUN
easat-8177	241	8	,	,	PUNCT
easat-8177	241	9	creativity	creativity	NOUN
easat-8177	241	10	,	,	PUNCT
easat-8177	241	11	and	and	CCONJ
easat-8177	241	12	proper	proper	ADJ
easat-8177	241	13	integration	integration	NOUN
easat-8177	241	14	of	of	ADP
easat-8177	241	15	these	these	DET
easat-8177	241	16	tools	tool	NOUN
easat-8177	241	17	while	while	SCONJ
easat-8177	241	18	maintaining	maintain	VERB
easat-8177	241	19	a	a	DET
easat-8177	241	20	focus	focus	NOUN
easat-8177	241	21	on	on	ADP
easat-8177	241	22	personalization	personalization	NOUN
easat-8177	241	23	to	to	PART
easat-8177	241	24	deliver	deliver	VERB
easat-8177	241	25	enriching	enriching	NOUN
easat-8177	241	26	and	and	CCONJ
easat-8177	241	27	relevant	relevant	ADJ
easat-8177	241	28	experiences	experience	NOUN
easat-8177	241	29	.	.	PUNCT
easat-8177	242	1	in	in	ADP
easat-8177	242	2	an	an	DET
easat-8177	242	3	increasingly	increasingly	ADV
easat-8177	242	4	competitive	competitive	ADJ
easat-8177	242	5	digital	digital	ADJ
easat-8177	242	6	landscape	landscape	NOUN
easat-8177	242	7	,	,	PUNCT
easat-8177	242	8	a	a	DET
easat-8177	242	9	brand	brand	NOUN
easat-8177	242	10	’s	’s	PART
easat-8177	242	11	success	success	NOUN
easat-8177	242	12	will	will	AUX
easat-8177	242	13	depend	depend	VERB
easat-8177	242	14	on	on	ADP
easat-8177	242	15	its	its	PRON
easat-8177	242	16	ability	ability	NOUN
easat-8177	242	17	to	to	PART
easat-8177	242	18	explore	explore	VERB
easat-8177	242	19	and	and	CCONJ
easat-8177	242	20	apply	apply	VERB
easat-8177	242	21	new	new	ADJ
easat-8177	242	22	ways	way	NOUN
easat-8177	242	23	of	of	ADP
easat-8177	242	24	connecting	connect	VERB
easat-8177	242	25	with	with	ADP
easat-8177	242	26	audiences	audience	NOUN
easat-8177	242	27	,	,	PUNCT
easat-8177	242	28	staying	stay	VERB
easat-8177	242	29	relevant	relevant	ADJ
easat-8177	242	30	,	,	PUNCT
easat-8177	242	31	and	and	CCONJ
easat-8177	242	32	fostering	foster	VERB
easat-8177	242	33	lasting	last	VERB
easat-8177	242	34	consumer	consumer	NOUN
easat-8177	242	35	relationships	relationship	NOUN
easat-8177	242	36	.	.	PUNCT
easat-8177	243	1	in	in	ADP
easat-8177	243	2	conclusion	conclusion	NOUN
easat-8177	243	3	,	,	PUNCT
easat-8177	243	4	the	the	DET
easat-8177	243	5	success	success	NOUN
easat-8177	243	6	of	of	ADP
easat-8177	243	7	grupo5	grupo5	NOUN
easat-8177	243	8	’s	’s	PART
easat-8177	243	9	strategies	strategy	NOUN
easat-8177	243	10	in	in	ADP
easat-8177	243	11	its	its	PRON
easat-8177	243	12	50th	50th	ADJ
easat-8177	243	13	-	-	PUNCT
easat-8177	243	14	anniversary	anniversary	NOUN
easat-8177	243	15	campaign	campaign	NOUN
easat-8177	243	16	lies	lie	VERB
easat-8177	243	17	in	in	ADP
easat-8177	243	18	its	its	PRON
easat-8177	243	19	ability	ability	NOUN
easat-8177	243	20	to	to	PART
easat-8177	243	21	coherently	coherently	ADV
easat-8177	243	22	combine	combine	VERB
easat-8177	243	23	emotions	emotion	NOUN
easat-8177	243	24	,	,	PUNCT
easat-8177	243	25	interactivity	interactivity	NOUN
easat-8177	243	26	,	,	PUNCT
easat-8177	243	27	and	and	CCONJ
easat-8177	243	28	diverse	diverse	ADJ
easat-8177	243	29	content	content	NOUN
easat-8177	243	30	.	.	PUNCT
easat-8177	244	1	this	this	DET
easat-8177	244	2	campaign	campaign	NOUN
easat-8177	244	3	not	not	PART
easat-8177	244	4	only	only	ADV
easat-8177	244	5	promoted	promote	VERB
easat-8177	244	6	ticket	ticket	NOUN
easat-8177	244	7	sales	sale	NOUN
easat-8177	244	8	but	but	CCONJ
easat-8177	244	9	also	also	ADV
easat-8177	244	10	strengthened	strengthen	VERB
easat-8177	244	11	connections	connection	NOUN
easat-8177	244	12	with	with	ADP
easat-8177	244	13	its	its	PRON
easat-8177	244	14	traditional	traditional	ADJ
easat-8177	244	15	audience	audience	NOUN
easat-8177	244	16	,	,	PUNCT
easat-8177	244	17	expanded	expand	VERB
easat-8177	244	18	its	its	PRON
easat-8177	244	19	reach	reach	NOUN
easat-8177	244	20	to	to	ADP
easat-8177	244	21	new	new	ADJ
easat-8177	244	22	viewers	viewer	NOUN
easat-8177	244	23	,	,	PUNCT
easat-8177	244	24	and	and	CCONJ
easat-8177	244	25	solidified	solidify	VERB
easat-8177	244	26	its	its	PRON
easat-8177	244	27	brand	brand	NOUN
easat-8177	244	28	in	in	ADP
easat-8177	244	29	the	the	DET
easat-8177	244	30	digital	digital	ADJ
easat-8177	244	31	space	space	NOUN
easat-8177	244	32	.	.	PUNCT
easat-8177	245	1	adapting	adapt	VERB
easat-8177	245	2	marketing	marketing	NOUN
easat-8177	245	3	strategies	strategy	NOUN
easat-8177	245	4	to	to	ADP
easat-8177	245	5	consumption	consumption	NOUN
easat-8177	245	6	trends	trend	NOUN
easat-8177	245	7	and	and	CCONJ
easat-8177	245	8	audience	audience	NOUN
easat-8177	245	9	preferences	preference	NOUN
easat-8177	245	10	remains	remain	VERB
easat-8177	245	11	key	key	ADJ
easat-8177	245	12	to	to	ADP
easat-8177	245	13	generating	generate	VERB
easat-8177	245	14	a	a	DET
easat-8177	245	15	meaningful	meaningful	ADJ
easat-8177	245	16	and	and	CCONJ
easat-8177	245	17	sustainable	sustainable	ADJ
easat-8177	245	18	impact	impact	NOUN
easat-8177	245	19	over	over	ADP
easat-8177	245	20	time	time	NOUN
easat-8177	245	21	.	.	PUNCT
easat-8177	246	1	transparency	transparency	NOUN
easat-8177	246	2	:	:	PUNCT
easat-8177	246	3	the	the	DET
easat-8177	246	4	authors	author	NOUN
easat-8177	246	5	confirm	confirm	VERB
easat-8177	246	6	that	that	SCONJ
easat-8177	246	7	the	the	DET
easat-8177	246	8	manuscript	manuscript	NOUN
easat-8177	246	9	is	be	AUX
easat-8177	246	10	an	an	DET
easat-8177	246	11	honest	honest	ADJ
easat-8177	246	12	,	,	PUNCT
easat-8177	246	13	accurate	accurate	ADJ
easat-8177	246	14	,	,	PUNCT
easat-8177	246	15	and	and	CCONJ
easat-8177	246	16	transparent	transparent	ADJ
easat-8177	246	17	account	account	NOUN
easat-8177	246	18	of	of	ADP
easat-8177	246	19	the	the	DET
easat-8177	246	20	study	study	NOUN
easat-8177	246	21	;	;	PUNCT
easat-8177	246	22	that	that	SCONJ
easat-8177	246	23	no	no	DET
easat-8177	246	24	vital	vital	ADJ
easat-8177	246	25	features	feature	NOUN
easat-8177	246	26	of	of	ADP
easat-8177	246	27	the	the	DET
easat-8177	246	28	study	study	NOUN
easat-8177	246	29	have	have	AUX
easat-8177	246	30	been	be	AUX
easat-8177	246	31	omitted	omit	VERB
easat-8177	246	32	;	;	PUNCT
easat-8177	246	33	and	and	CCONJ
easat-8177	246	34	that	that	SCONJ
easat-8177	246	35	any	any	DET
easat-8177	246	36	discrepancies	discrepancy	NOUN
easat-8177	246	37	from	from	ADP
easat-8177	246	38	the	the	DET
easat-8177	246	39	study	study	NOUN
easat-8177	246	40	as	as	SCONJ
easat-8177	246	41	planned	plan	VERB
easat-8177	246	42	have	have	AUX
easat-8177	246	43	been	be	AUX
easat-8177	246	44	explained	explain	VERB
easat-8177	246	45	.	.	PUNCT
easat-8177	247	1	this	this	DET
easat-8177	247	2	study	study	NOUN
easat-8177	247	3	followed	follow	VERB
easat-8177	247	4	all	all	DET
easat-8177	247	5	ethical	ethical	ADJ
easat-8177	247	6	practices	practice	NOUN
easat-8177	247	7	during	during	ADP
easat-8177	247	8	writing	writing	NOUN
easat-8177	247	9	.	.	PUNCT
easat-8177	248	1	copyright	copyright	NOUN
easat-8177	248	2	:	:	PUNCT
easat-8177	248	3	©	©	PROPN
easat-8177	248	4	2025	2025	NUM
easat-8177	248	5	by	by	ADP
easat-8177	248	6	the	the	DET
easat-8177	248	7	authors	author	NOUN
easat-8177	248	8	.	.	PUNCT
easat-8177	249	1	this	this	DET
easat-8177	249	2	open	open	ADJ
easat-8177	249	3	-	-	PUNCT
easat-8177	249	4	access	access	NOUN
easat-8177	249	5	article	article	NOUN
easat-8177	249	6	is	be	AUX
easat-8177	249	7	distributed	distribute	VERB
easat-8177	249	8	under	under	ADP
easat-8177	249	9	the	the	DET
easat-8177	249	10	terms	term	NOUN
easat-8177	249	11	and	and	CCONJ
easat-8177	249	12	conditions	condition	NOUN
easat-8177	249	13	of	of	ADP
easat-8177	249	14	the	the	DET
easat-8177	249	15	creative	creative	ADJ
easat-8177	249	16	commons	common	NOUN
easat-8177	249	17	attribution	attribution	NOUN
easat-8177	249	18	(	(	PUNCT
easat-8177	249	19	cc	cc	NOUN
easat-8177	249	20	by	by	ADP
easat-8177	249	21	)	)	PUNCT
easat-8177	249	22	license	license	NOUN
easat-8177	249	23	(	(	PUNCT
easat-8177	249	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8177	249	25	)	)	PUNCT
easat-8177	249	26	.	.	PUNCT
easat-8177	250	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8177	250	2	1512	1512	NUM
easat-8177	250	3	edelweiss	edelweiss	PROPN
easat-8177	250	4	applied	apply	VERB
easat-8177	250	5	science	science	NOUN
easat-8177	250	6	and	and	CCONJ
easat-8177	250	7	technology	technology	NOUN
easat-8177	250	8	issn	issn	PROPN
easat-8177	250	9	:	:	PUNCT
easat-8177	250	10	2576	2576	NUM
easat-8177	250	11	-	-	SYM
easat-8177	250	12	8484	8484	NUM
easat-8177	250	13	vol	vol	NOUN
easat-8177	250	14	.	.	PROPN
easat-8177	251	1	9	9	NUM
easat-8177	251	2	,	,	PUNCT
easat-8177	251	3	no	no	INTJ
easat-8177	251	4	.	.	NOUN
easat-8177	252	1	6	6	NUM
easat-8177	252	2	:	:	PUNCT
easat-8177	252	3	1503	1503	NUM
easat-8177	252	4	-	-	SYM
easat-8177	252	5	1512	1512	NUM
easat-8177	252	6	,	,	PUNCT
easat-8177	252	7	2025	2025	NUM
easat-8177	252	8	doi	doi	NOUN
easat-8177	252	9	:	:	PUNCT
easat-8177	252	10	10.55214/25768484.v9i6.8177	10.55214/25768484.v9i6.8177	NUM
easat-8177	252	11	©	©	PROPN
easat-8177	252	12	2025	2025	NUM
easat-8177	252	13	by	by	ADP
easat-8177	252	14	the	the	DET
easat-8177	252	15	authors	author	NOUN
easat-8177	252	16	;	;	PUNCT
easat-8177	252	17	licensee	licensee	PROPN
easat-8177	252	18	learning	learn	VERB
easat-8177	252	19	gate	gate	NOUN
easat-8177	252	20	references	reference	NOUN
easat-8177	252	21	[	[	X
easat-8177	252	22	1	1	NUM
easat-8177	252	23	]	]	X
easat-8177	252	24	i.	i.	PROPN
easat-8177	252	25	delgado	delgado	PROPN
easat-8177	252	26	,	,	PUNCT
easat-8177	252	27	communication	communication	NOUN
easat-8177	252	28	.	.	PUNCT
easat-8177	253	1	in	in	ADP
easat-8177	253	2	encyclopedias	encyclopedia	NOUN
easat-8177	253	3	meanings	meaning	NOUN
easat-8177	253	4	.	.	PUNCT
easat-8177	254	1	spain	spain	PROPN
easat-8177	254	2	:	:	PUNCT
easat-8177	254	3	encyclopedias	encyclopedia	NOUN
easat-8177	254	4	press	press	NOUN
easat-8177	254	5	,	,	PUNCT
easat-8177	254	6	2023	2023	NUM
easat-8177	254	7	.	.	PUNCT
easat-8177	255	1	[	[	X
easat-8177	255	2	2	2	X
easat-8177	255	3	]	]	PUNCT
easat-8177	255	4	j.	j.	PROPN
easat-8177	255	5	m.	m.	PROPN
easat-8177	255	6	vicuña	vicuña	PROPN
easat-8177	255	7	,	,	PUNCT
easat-8177	255	8	the	the	DET
easat-8177	255	9	marketing	marketing	NOUN
easat-8177	255	10	plan	plan	NOUN
easat-8177	255	11	in	in	ADP
easat-8177	255	12	practice	practice	NOUN
easat-8177	255	13	.	.	PUNCT
easat-8177	256	1	spain	spain	PROPN
easat-8177	256	2	:	:	PUNCT
easat-8177	256	3	esic	esic	ADJ
easat-8177	256	4	editorial	editorial	NOUN
easat-8177	256	5	,	,	PUNCT
easat-8177	256	6	2024	2024	NUM
easat-8177	256	7	.	.	PUNCT
easat-8177	257	1	[	[	X
easat-8177	257	2	3	3	X
easat-8177	257	3	]	]	X
easat-8177	257	4	p.	p.	NOUN
easat-8177	257	5	kotler	kotler	NOUN
easat-8177	257	6	,	,	PUNCT
easat-8177	257	7	marketing	market	VERB
easat-8177	257	8	5.0	5.0	NUM
easat-8177	257	9	colombia	colombia	PROPN
easat-8177	257	10	version	version	NOUN
easat-8177	257	11	:	:	PUNCT
easat-8177	257	12	technology	technology	NOUN
easat-8177	257	13	for	for	ADP
easat-8177	257	14	humanity	humanity	NOUN
easat-8177	257	15	.	.	PUNCT
easat-8177	258	1	colombia	colombia	PROPN
easat-8177	258	2	:	:	PUNCT
easat-8177	258	3	buena	buena	PROPN
easat-8177	258	4	semilla	semilla	PROPN
easat-8177	258	5	,	,	PUNCT
easat-8177	258	6	2022	2022	NUM
easat-8177	258	7	.	.	PUNCT
easat-8177	259	1	[	[	X
easat-8177	259	2	4	4	X
easat-8177	259	3	]	]	PUNCT
easat-8177	259	4	j.	j.	PROPN
easat-8177	259	5	díaz	díaz	PROPN
easat-8177	259	6	,	,	PUNCT
easat-8177	259	7	"	"	PUNCT
easat-8177	259	8	internet	internet	NOUN
easat-8177	259	9	media	medium	NOUN
easat-8177	259	10	:	:	PUNCT
easat-8177	259	11	some	some	DET
easat-8177	259	12	trends	trend	NOUN
easat-8177	259	13	,	,	PUNCT
easat-8177	259	14	"	"	PUNCT
easat-8177	259	15	the	the	DET
easat-8177	259	16	information	information	NOUN
easat-8177	259	17	professional	professional	NOUN
easat-8177	259	18	,	,	PUNCT
easat-8177	259	19	vol	vol	NOUN
easat-8177	259	20	.	.	PROPN
easat-8177	259	21	19	19	NUM
easat-8177	259	22	,	,	PUNCT
easat-8177	259	23	no	no	INTJ
easat-8177	259	24	.	.	NOUN
easat-8177	259	25	6	6	NUM
easat-8177	259	26	,	,	PUNCT
easat-8177	259	27	pp	pp	ADJ
easat-8177	259	28	.	.	PUNCT
easat-8177	260	1	561–567	561–567	NUM
easat-8177	260	2	,	,	PUNCT
easat-8177	260	3	2010	2010	NUM
easat-8177	260	4	.	.	PUNCT
easat-8177	261	1	[	[	X
easat-8177	261	2	5	5	NUM
easat-8177	261	3	]	]	PUNCT
easat-8177	261	4	c.	c.	PROPN
easat-8177	261	5	c.	c.	PROPN
easat-8177	261	6	segura	segura	PROPN
easat-8177	261	7	and	and	CCONJ
easat-8177	261	8	f.	f.	PROPN
easat-8177	261	9	s.	s.	PROPN
easat-8177	261	10	garriga	garriga	PROPN
easat-8177	261	11	,	,	PUNCT
easat-8177	261	12	"	"	PUNCT
easat-8177	261	13	experiential	experiential	ADJ
easat-8177	261	14	marketing	marketing	NOUN
easat-8177	261	15	:	:	PUNCT
easat-8177	261	16	the	the	DET
easat-8177	261	17	marketing	marketing	NOUN
easat-8177	261	18	of	of	ADP
easat-8177	261	19	feelings	feeling	NOUN
easat-8177	261	20	and	and	CCONJ
easat-8177	261	21	its	its	PRON
easat-8177	261	22	effects	effect	NOUN
easat-8177	261	23	on	on	ADP
easat-8177	261	24	improving	improve	VERB
easat-8177	261	25	communication	communication	NOUN
easat-8177	261	26	,	,	PUNCT
easat-8177	261	27	"	"	PUNCT
easat-8177	261	28	presented	present	VERB
easat-8177	261	29	at	at	ADP
easat-8177	261	30	the	the	DET
easat-8177	261	31	ii	ii	PROPN
easat-8177	261	32	international	international	ADJ
easat-8177	261	33	conference	conference	NOUN
easat-8177	261	34	on	on	ADP
easat-8177	261	35	industrial	industrial	ADJ
easat-8177	261	36	engineering	engineering	NOUN
easat-8177	261	37	and	and	CCONJ
easat-8177	261	38	industrial	industrial	ADJ
easat-8177	261	39	management	management	NOUN
easat-8177	261	40	,	,	PUNCT
easat-8177	261	41	2008	2008	NUM
easat-8177	261	42	.	.	PUNCT
easat-8177	262	1	[	[	X
easat-8177	262	2	6	6	NUM
easat-8177	262	3	]	]	PUNCT
easat-8177	262	4	lazadera	lazadera	NOUN
easat-8177	262	5	music	music	NOUN
easat-8177	262	6	,	,	PUNCT
easat-8177	262	7	the	the	DET
easat-8177	262	8	music	music	NOUN
easat-8177	262	9	industry	industry	NOUN
easat-8177	262	10	has	have	AUX
easat-8177	262	11	undergone	undergo	VERB
easat-8177	262	12	a	a	DET
easat-8177	262	13	fascinating	fascinating	ADJ
easat-8177	262	14	evolution	evolution	NOUN
easat-8177	262	15	in	in	ADP
easat-8177	262	16	recent	recent	ADJ
easat-8177	262	17	decades	decade	NOUN
easat-8177	262	18	.	.	PUNCT
easat-8177	263	1	spain	spain	PROPN
easat-8177	263	2	:	:	PUNCT
easat-8177	263	3	lazadera	lazadera	NOUN
easat-8177	263	4	music	music	NOUN
easat-8177	263	5	,	,	PUNCT
easat-8177	263	6	2023	2023	NUM
easat-8177	263	7	.	.	PUNCT
easat-8177	264	1	[	[	X
easat-8177	264	2	7	7	X
easat-8177	264	3	]	]	X
easat-8177	264	4	g.	g.	PROPN
easat-8177	264	5	quiroga	quiroga	PROPN
easat-8177	264	6	,	,	PUNCT
easat-8177	264	7	marketing	marketing	NOUN
easat-8177	264	8	in	in	ADP
easat-8177	264	9	the	the	DET
easat-8177	264	10	music	music	NOUN
easat-8177	264	11	industry	industry	NOUN
easat-8177	264	12	.	.	PUNCT
easat-8177	265	1	spain	spain	PROPN
easat-8177	265	2	:	:	PUNCT
easat-8177	265	3	musicbiz	musicbiz	NOUN
easat-8177	265	4	insights	insight	NOUN
easat-8177	265	5	,	,	PUNCT
easat-8177	265	6	2023	2023	NUM
easat-8177	265	7	.	.	PUNCT
easat-8177	266	1	[	[	X
easat-8177	266	2	8	8	NUM
easat-8177	266	3	]	]	PUNCT
easat-8177	266	4	m.	m.	NOUN
easat-8177	266	5	j.	j.	PROPN
easat-8177	266	6	gallardo	gallardo	PROPN
easat-8177	266	7	,	,	PUNCT
easat-8177	266	8	"	"	PUNCT
easat-8177	266	9	seedsoundsus	seedsoundsus	NOUN
easat-8177	266	10	:	:	PUNCT
easat-8177	266	11	a	a	DET
easat-8177	266	12	tailored	tailor	VERB
easat-8177	266	13	interface	interface	NOUN
easat-8177	266	14	for	for	ADP
easat-8177	266	15	bands	band	NOUN
easat-8177	266	16	and	and	CCONJ
easat-8177	266	17	music	music	NOUN
easat-8177	266	18	uploads	upload	VERB
easat-8177	266	19	on	on	ADP
easat-8177	266	20	a	a	DET
easat-8177	266	21	music	music	NOUN
easat-8177	266	22	streaming	streaming	NOUN
easat-8177	266	23	platform	platform	NOUN
easat-8177	266	24	,	,	PUNCT
easat-8177	266	25	"	"	PUNCT
easat-8177	266	26	master	master	NOUN
easat-8177	266	27	’s	’s	PART
easat-8177	266	28	thesis	thesis	PROPN
easat-8177	266	29	parsons	parsons	PROPN
easat-8177	266	30	school	school	NOUN
easat-8177	266	31	of	of	ADP
easat-8177	266	32	design	design	NOUN
easat-8177	266	33	,	,	PUNCT
easat-8177	266	34	the	the	DET
easat-8177	266	35	new	new	ADJ
easat-8177	266	36	school	school	NOUN
easat-8177	266	37	,	,	PUNCT
easat-8177	266	38	united	united	PROPN
easat-8177	266	39	states	states	PROPN
easat-8177	266	40	,	,	PUNCT
easat-8177	266	41	2017	2017	NUM
easat-8177	266	42	.	.	PUNCT
easat-8177	267	1	[	[	X
easat-8177	267	2	9	9	NUM
easat-8177	267	3	]	]	SYM
easat-8177	267	4	microfusa	microfusa	NOUN
easat-8177	267	5	,	,	PUNCT
easat-8177	267	6	technology	technology	NOUN
easat-8177	267	7	:	:	PUNCT
easat-8177	267	8	the	the	DET
easat-8177	267	9	means	mean	NOUN
easat-8177	267	10	of	of	ADP
easat-8177	267	11	music	music	NOUN
easat-8177	267	12	production	production	NOUN
easat-8177	267	13	.	.	PUNCT
easat-8177	268	1	spain	spain	PROPN
easat-8177	268	2	:	:	PUNCT
easat-8177	268	3	microfusa	microfusa	NOUN
easat-8177	268	4	blog	blog	PROPN
easat-8177	268	5	,	,	PUNCT
easat-8177	268	6	2020	2020	NUM
easat-8177	268	7	.	.	PUNCT
easat-8177	269	1	[	[	X
easat-8177	269	2	10	10	NUM
easat-8177	269	3	]	]	X
easat-8177	269	4	d.	d.	PROPN
easat-8177	269	5	martín	martín	PROPN
easat-8177	269	6	,	,	PUNCT
easat-8177	269	7	music	music	NOUN
easat-8177	269	8	,	,	PUNCT
easat-8177	269	9	industry	industry	NOUN
easat-8177	269	10	and	and	CCONJ
easat-8177	269	11	promotion	promotion	NOUN
easat-8177	269	12	:	:	PUNCT
easat-8177	269	13	how	how	SCONJ
easat-8177	269	14	has	have	AUX
easat-8177	269	15	music	music	NOUN
easat-8177	269	16	marketing	marketing	NOUN
easat-8177	269	17	changed	change	VERB
easat-8177	269	18	?	?	PUNCT
easat-8177	270	1	spain	spain	PROPN
easat-8177	270	2	:	:	PUNCT
easat-8177	270	3	periférica	periférica	PROPN
easat-8177	270	4	magazine	magazine	NOUN
easat-8177	270	5	,	,	PUNCT
easat-8177	270	6	2012	2012	NUM
easat-8177	270	7	.	.	PUNCT
easat-8177	271	1	[	[	X
easat-8177	271	2	11	11	NUM
easat-8177	271	3	]	]	X
easat-8177	271	4	d.	d.	PROPN
easat-8177	271	5	abárzuza	abárzuza	PROPN
easat-8177	271	6	,	,	PUNCT
easat-8177	271	7	"	"	PUNCT
easat-8177	271	8	relationship	relationship	NOUN
easat-8177	271	9	between	between	ADP
easat-8177	271	10	independent	independent	ADJ
easat-8177	271	11	labels	label	NOUN
easat-8177	271	12	and	and	CCONJ
easat-8177	271	13	multinational	multinational	ADJ
easat-8177	271	14	companies	company	NOUN
easat-8177	271	15	,	,	PUNCT
easat-8177	271	16	"	"	PUNCT
easat-8177	271	17	undergraduate	undergraduate	NOUN
easat-8177	271	18	thesis	thesis	NOUN
easat-8177	271	19	,	,	PUNCT
easat-8177	271	20	campus	campus	PROPN
easat-8177	271	21	las	las	PROPN
easat-8177	271	22	musas	musas	PROPN
easat-8177	271	23	,	,	PUNCT
easat-8177	271	24	spain	spain	PROPN
easat-8177	271	25	,	,	PUNCT
easat-8177	271	26	2020	2020	NUM
easat-8177	271	27	.	.	PUNCT
easat-8177	272	1	[	[	X
easat-8177	272	2	12	12	NUM
easat-8177	272	3	]	]	PUNCT
easat-8177	272	4	j.	j.	PROPN
easat-8177	272	5	pérez	pérez	PROPN
easat-8177	272	6	,	,	PUNCT
easat-8177	272	7	audiovisual	audiovisual	ADJ
easat-8177	272	8	industries	industry	NOUN
easat-8177	272	9	:	:	PUNCT
easat-8177	272	10	production	production	NOUN
easat-8177	272	11	and	and	CCONJ
easat-8177	272	12	consumption	consumption	NOUN
easat-8177	272	13	in	in	ADP
easat-8177	272	14	the	the	DET
easat-8177	272	15	21st	21st	ADJ
easat-8177	272	16	century	century	NOUN
easat-8177	272	17	.	.	PUNCT
easat-8177	273	1	mexico	mexico	NOUN
easat-8177	273	2	:	:	PUNCT
easat-8177	273	3	edumed.net	edumed.net	X
easat-8177	273	4	,	,	PUNCT
easat-8177	273	5	2013	2013	NUM
easat-8177	273	6	.	.	PUNCT
easat-8177	274	1	[	[	X
easat-8177	274	2	13	13	NUM
easat-8177	274	3	]	]	X
easat-8177	274	4	f.	f.	PROPN
easat-8177	274	5	martín	martín	PROPN
easat-8177	274	6	and	and	CCONJ
easat-8177	274	7	a.	a.	NOUN
easat-8177	274	8	rodés	rodés	PROPN
easat-8177	274	9	,	,	PUNCT
easat-8177	274	10	marketing	market	VERB
easat-8177	274	11	digital	digital	NOUN
easat-8177	274	12	.	.	PUNCT
easat-8177	275	1	colombia	colombia	PROPN
easat-8177	275	2	:	:	PUNCT
easat-8177	275	3	ecoe	ecoe	PROPN
easat-8177	275	4	,	,	PUNCT
easat-8177	275	5	2024	2024	NUM
easat-8177	275	6	.	.	PUNCT
easat-8177	276	1	[	[	X
easat-8177	276	2	14	14	NUM
easat-8177	276	3	]	]	X
easat-8177	276	4	f.	f.	PROPN
easat-8177	276	5	zúñiga	zúñiga	PROPN
easat-8177	276	6	,	,	PUNCT
easat-8177	276	7	d.	d.	PROPN
easat-8177	276	8	a.	a.	PROPN
easat-8177	276	9	m.	m.	PROPN
easat-8177	276	10	poveda	poveda	PROPN
easat-8177	276	11	,	,	PUNCT
easat-8177	276	12	and	and	CCONJ
easat-8177	276	13	w.	w.	PROPN
easat-8177	276	14	v.	v.	PROPN
easat-8177	276	15	l.	l.	PROPN
easat-8177	276	16	llerena	llerena	PROPN
easat-8177	276	17	,	,	PUNCT
easat-8177	276	18	"	"	PUNCT
easat-8177	276	19	big	big	ADJ
easat-8177	276	20	data	datum	NOUN
easat-8177	276	21	and	and	CCONJ
easat-8177	276	22	its	its	PRON
easat-8177	276	23	implications	implication	NOUN
easat-8177	276	24	for	for	ADP
easat-8177	276	25	marketing	marketing	NOUN
easat-8177	276	26	,	,	PUNCT
easat-8177	276	27	"	"	PUNCT
easat-8177	276	28	seeci	seeci	PROPN
easat-8177	276	29	journal	journal	NOUN
easat-8177	276	30	of	of	ADP
easat-8177	276	31	communication	communication	NOUN
easat-8177	276	32	,	,	PUNCT
easat-8177	276	33	vol	vol	NOUN
easat-8177	276	34	.	.	PROPN
easat-8177	276	35	56	56	NUM
easat-8177	276	36	,	,	PUNCT
easat-8177	276	37	pp	pp	ADJ
easat-8177	276	38	.	.	PUNCT
easat-8177	276	39	302	302	NUM
easat-8177	276	40	-	-	SYM
easat-8177	276	41	321	321	NUM
easat-8177	276	42	,	,	PUNCT
easat-8177	276	43	2023	2023	NUM
easat-8177	276	44	.	.	PUNCT
easat-8177	277	1	[	[	X
easat-8177	277	2	15	15	NUM
easat-8177	277	3	]	]	X
easat-8177	277	4	c.	c.	PROPN
easat-8177	277	5	a.	a.	NOUN
easat-8177	277	6	scolari	scolari	PROPN
easat-8177	277	7	,	,	PUNCT
easat-8177	277	8	"	"	PUNCT
easat-8177	277	9	echoes	echo	NOUN
easat-8177	277	10	of	of	ADP
easat-8177	277	11	mcluhan	mcluhan	PROPN
easat-8177	277	12	:	:	PUNCT
easat-8177	277	13	media	media	NOUN
easat-8177	277	14	ecology	ecology	NOUN
easat-8177	277	15	,	,	PUNCT
easat-8177	277	16	semiotics	semiotic	NOUN
easat-8177	277	17	,	,	PUNCT
easat-8177	277	18	and	and	CCONJ
easat-8177	277	19	interfaces	interface	NOUN
easat-8177	277	20	,	,	PUNCT
easat-8177	277	21	"	"	PUNCT
easat-8177	277	22	palabra	palabra	PROPN
easat-8177	277	23	clave	clave	NOUN
easat-8177	277	24	,	,	PUNCT
easat-8177	277	25	vol	vol	NOUN
easat-8177	277	26	.	.	PROPN
easat-8177	277	27	18	18	NUM
easat-8177	277	28	,	,	PUNCT
easat-8177	277	29	no	no	INTJ
easat-8177	277	30	.	.	NOUN
easat-8177	277	31	4	4	NUM
easat-8177	277	32	,	,	PUNCT
easat-8177	277	33	pp	pp	ADJ
easat-8177	277	34	.	.	PUNCT
easat-8177	277	35	1025	1025	NUM
easat-8177	277	36	–	–	PUNCT
easat-8177	277	37	1056	1056	NUM
easat-8177	277	38	,	,	PUNCT
easat-8177	277	39	2015	2015	NUM
easat-8177	277	40	.	.	PUNCT
easat-8177	278	1	[	[	X
easat-8177	278	2	16	16	NUM
easat-8177	278	3	]	]	X
easat-8177	278	4	m.	m.	NOUN
easat-8177	278	5	mcluhan	mcluhan	PROPN
easat-8177	278	6	,	,	PUNCT
easat-8177	278	7	the	the	DET
easat-8177	278	8	medium	medium	NOUN
easat-8177	278	9	is	be	AUX
easat-8177	278	10	the	the	DET
easat-8177	278	11	message	message	NOUN
easat-8177	278	12	.	.	PUNCT
easat-8177	279	1	spain	spain	PROPN
easat-8177	279	2	:	:	PUNCT
easat-8177	279	3	paidós	paidós	ADV
easat-8177	279	4	,	,	PUNCT
easat-8177	279	5	1988	1988	NUM
easat-8177	279	6	.	.	PUNCT
easat-8177	280	1	[	[	X
easat-8177	280	2	17	17	NUM
easat-8177	280	3	]	]	PUNCT
easat-8177	280	4	a.	a.	NOUN
easat-8177	280	5	lópez	lópez	PROPN
easat-8177	280	6	,	,	PUNCT
easat-8177	280	7	the	the	DET
easat-8177	280	8	effectiveness	effectiveness	NOUN
easat-8177	280	9	of	of	ADP
easat-8177	280	10	jingles	jingle	NOUN
easat-8177	280	11	and	and	CCONJ
easat-8177	280	12	their	their	PRON
easat-8177	280	13	memorability	memorability	NOUN
easat-8177	280	14	.	.	PUNCT
easat-8177	281	1	spain	spain	PROPN
easat-8177	281	2	:	:	PUNCT
easat-8177	281	3	communication	communication	NOUN
easat-8177	281	4	observatory	observatory	NOUN
easat-8177	281	5	,	,	PUNCT
easat-8177	281	6	2017	2017	NUM
easat-8177	281	7	.	.	PUNCT
easat-8177	282	1	[	[	X
easat-8177	282	2	18	18	NUM
easat-8177	282	3	]	]	X
easat-8177	282	4	c.	c.	PROPN
easat-8177	282	5	ortega	ortega	PROPN
easat-8177	282	6	,	,	PUNCT
easat-8177	282	7	what	what	PRON
easat-8177	282	8	is	be	AUX
easat-8177	282	9	an	an	DET
easat-8177	282	10	insight	insight	NOUN
easat-8177	282	11	:	:	PUNCT
easat-8177	282	12	everything	everything	PRON
easat-8177	282	13	you	you	PRON
easat-8177	282	14	need	need	VERB
easat-8177	282	15	to	to	PART
easat-8177	282	16	know	know	VERB
easat-8177	282	17	?	?	PUNCT
easat-8177	283	1	united	united	PROPN
easat-8177	283	2	states	states	PROPN
easat-8177	283	3	:	:	PUNCT
easat-8177	283	4	questionpro	questionpro	ADJ
easat-8177	283	5	,	,	PUNCT
easat-8177	283	6	2023	2023	NUM
easat-8177	283	7	.	.	PUNCT
easat-8177	284	1	[	[	X
easat-8177	284	2	19	19	NUM
easat-8177	284	3	]	]	PUNCT
easat-8177	284	4	m.	m.	NOUN
easat-8177	284	5	moncayo	moncayo	PROPN
easat-8177	284	6	,	,	PUNCT
easat-8177	284	7	functional	functional	ADJ
easat-8177	284	8	insight	insight	NOUN
easat-8177	284	9	,	,	PUNCT
easat-8177	284	10	emotional	emotional	ADJ
easat-8177	284	11	insight	insight	NOUN
easat-8177	284	12	,	,	PUNCT
easat-8177	284	13	and	and	CCONJ
easat-8177	284	14	symbolic	symbolic	ADJ
easat-8177	284	15	codes	code	NOUN
easat-8177	284	16	.	.	PUNCT
easat-8177	285	1	mexico	mexico	PROPN
easat-8177	285	2	:	:	PUNCT
easat-8177	285	3	latin	latin	ADJ
easat-8177	285	4	american	american	ADJ
easat-8177	285	5	economic	economic	ADJ
easat-8177	285	6	observatory	observatory	NOUN
easat-8177	285	7	,	,	PUNCT
easat-8177	285	8	2018	2018	NUM
easat-8177	285	9	.	.	PUNCT
easat-8177	286	1	[	[	X
easat-8177	286	2	20	20	NUM
easat-8177	286	3	]	]	PUNCT
easat-8177	286	4	a.	a.	NOUN
easat-8177	286	5	trejos	trejos	NOUN
easat-8177	286	6	,	,	PUNCT
easat-8177	286	7	"	"	PUNCT
easat-8177	286	8	hypermedia	hypermedia	NOUN
easat-8177	286	9	narrative	narrative	NOUN
easat-8177	286	10	:	:	PUNCT
easat-8177	286	11	an	an	DET
easat-8177	286	12	option	option	NOUN
easat-8177	286	13	for	for	ADP
easat-8177	286	14	the	the	DET
easat-8177	286	15	immediate	immediate	ADJ
easat-8177	286	16	future	future	NOUN
easat-8177	286	17	of	of	ADP
easat-8177	286	18	the	the	DET
easat-8177	286	19	educational	educational	ADJ
easat-8177	286	20	field	field	NOUN
easat-8177	286	21	,	,	PUNCT
easat-8177	286	22	"	"	PUNCT
easat-8177	286	23	master	master	NOUN
easat-8177	286	24	’s	’s	PART
easat-8177	286	25	thesis	thesis	NOUN
easat-8177	286	26	or	or	CCONJ
easat-8177	286	27	doctoral	doctoral	ADJ
easat-8177	286	28	dissertation	dissertation	NOUN
easat-8177	286	29	,	,	PUNCT
easat-8177	286	30	2019	2019	NUM
easat-8177	286	31	.	.	PUNCT
easat-8177	287	1	[	[	X
easat-8177	287	2	21	21	NUM
easat-8177	287	3	]	]	X
easat-8177	287	4	e.	e.	PROPN
easat-8177	287	5	yaipén	yaipén	PROPN
easat-8177	287	6	,	,	PUNCT
easat-8177	287	7	personal	personal	ADJ
easat-8177	287	8	communication	communication	NOUN
easat-8177	287	9	.	.	PUNCT
easat-8177	288	1	peru	peru	PROPN
easat-8177	288	2	,	,	PUNCT
easat-8177	288	3	2025	2025	NUM
easat-8177	288	4	.	.	PUNCT
easat-8177	289	1	[	[	X
easat-8177	289	2	22	22	NUM
easat-8177	289	3	]	]	PUNCT
easat-8177	289	4	master	master	NOUN
easat-8177	289	5	metrics	metric	NOUN
easat-8177	289	6	,	,	PUNCT
easat-8177	289	7	instagram	instagram	PROPN
easat-8177	289	8	engagement	engagement	NOUN
easat-8177	289	9	:	:	PUNCT
easat-8177	289	10	what	what	PRON
easat-8177	289	11	's	be	AUX
easat-8177	289	12	a	a	DET
easat-8177	289	13	good	good	ADJ
easat-8177	289	14	level	level	NOUN
easat-8177	289	15	for	for	ADP
easat-8177	289	16	2024	2024	NUM
easat-8177	289	17	?	?	PUNCT
easat-8177	290	1	spain	spain	PROPN
easat-8177	290	2	:	:	PUNCT
easat-8177	290	3	master	master	NOUN
easat-8177	290	4	metrics	metric	NOUN
easat-8177	290	5	,	,	PUNCT
easat-8177	290	6	2022	2022	NUM
easat-8177	290	7	.	.	PUNCT