id	sid	tid	token	lemma	pos
easat-8365	1	1	edelweiss	edelweiss	PROPN
easat-8365	1	2	applied	apply	VERB
easat-8365	1	3	science	science	NOUN
easat-8365	1	4	and	and	CCONJ
easat-8365	1	5	technology	technology	NOUN
easat-8365	1	6	issn	issn	PROPN
easat-8365	1	7	:	:	PUNCT
easat-8365	1	8	2576	2576	NUM
easat-8365	1	9	-	-	SYM
easat-8365	1	10	8484	8484	NUM
easat-8365	1	11	vol	vol	NOUN
easat-8365	1	12	.	.	PROPN
easat-8365	2	1	9	9	NUM
easat-8365	2	2	,	,	PUNCT
easat-8365	2	3	no	no	INTJ
easat-8365	2	4	.	.	NOUN
easat-8365	2	5	6	6	NUM
easat-8365	2	6	,	,	PUNCT
easat-8365	2	7	2261	2261	NUM
easat-8365	2	8	-	-	SYM
easat-8365	2	9	2271	2271	NUM
easat-8365	2	10	2025	2025	NUM
easat-8365	2	11	publisher	publisher	NOUN
easat-8365	2	12	:	:	PUNCT
easat-8365	2	13	learning	learn	VERB
easat-8365	2	14	gate	gate	NOUN
easat-8365	2	15	doi	doi	PROPN
easat-8365	2	16	:	:	PUNCT
easat-8365	2	17	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	2	18	©	©	PROPN
easat-8365	2	19	2025	2025	NUM
easat-8365	2	20	by	by	ADP
easat-8365	2	21	the	the	DET
easat-8365	2	22	authors	author	NOUN
easat-8365	2	23	;	;	PUNCT
easat-8365	2	24	licensee	licensee	PROPN
easat-8365	2	25	learning	learning	NOUN
easat-8365	2	26	gate	gate	NOUN
easat-8365	3	1	©	©	PROPN
easat-8365	3	2	2025	2025	NUM
easat-8365	3	3	by	by	ADP
easat-8365	3	4	the	the	DET
easat-8365	3	5	authors	author	NOUN
easat-8365	3	6	;	;	PUNCT
easat-8365	3	7	licensee	licensee	PROPN
easat-8365	3	8	learning	learning	NOUN
easat-8365	3	9	gate	gate	NOUN
easat-8365	3	10	history	history	NOUN
easat-8365	3	11	:	:	PUNCT
easat-8365	3	12	received	receive	VERB
easat-8365	3	13	:	:	PUNCT
easat-8365	3	14	4	4	NUM
easat-8365	3	15	april	april	PROPN
easat-8365	3	16	2025	2025	NUM
easat-8365	3	17	;	;	PUNCT
easat-8365	3	18	revised	revise	VERB
easat-8365	3	19	:	:	PUNCT
easat-8365	3	20	10	10	NUM
easat-8365	3	21	june	june	PROPN
easat-8365	3	22	2025	2025	NUM
easat-8365	3	23	;	;	PUNCT
easat-8365	3	24	accepted	accept	VERB
easat-8365	3	25	:	:	PUNCT
easat-8365	3	26	13	13	NUM
easat-8365	3	27	june	june	PROPN
easat-8365	3	28	2025	2025	NUM
easat-8365	3	29	;	;	PUNCT
easat-8365	3	30	published	publish	VERB
easat-8365	3	31	:	:	PUNCT
easat-8365	4	1	25	25	NUM
easat-8365	4	2	june	june	PROPN
easat-8365	4	3	2025	2025	NUM
easat-8365	4	4	*	*	PUNCT
easat-8365	4	5	correspondence	correspondence	NOUN
easat-8365	4	6	:	:	PUNCT
easat-8365	4	7	lasmy@binus.edu	lasmy@binus.edu	PROPN
easat-8365	4	8	influencer	influencer	NOUN
easat-8365	4	9	marketing	marketing	NOUN
easat-8365	4	10	strategies	strategy	NOUN
easat-8365	4	11	for	for	ADP
easat-8365	4	12	enhancing	enhance	VERB
easat-8365	4	13	brand	brand	NOUN
easat-8365	4	14	equity	equity	NOUN
easat-8365	4	15	:	:	PUNCT
easat-8365	4	16	the	the	DET
easat-8365	4	17	role	role	NOUN
easat-8365	4	18	of	of	ADP
easat-8365	4	19	brand	brand	NOUN
easat-8365	4	20	awareness	awareness	NOUN
easat-8365	4	21	and	and	CCONJ
easat-8365	4	22	customer	customer	NOUN
easat-8365	4	23	engagement	engagement	NOUN
easat-8365	4	24	on	on	ADP
easat-8365	4	25	le	le	X
easat-8365	4	26	secre	secre	PROPN
easat-8365	4	27	parfume	parfume	ADJ
easat-8365	4	28	angelica	angelica	PROPN
easat-8365	4	29	purbasari1	purbasari1	NOUN
easat-8365	4	30	,	,	PUNCT
easat-8365	4	31	lasmy2	lasmy2	PROPN
easat-8365	4	32	*	*	SYM
easat-8365	4	33	1,2management	1,2management	NUM
easat-8365	4	34	department	department	NOUN
easat-8365	4	35	,	,	PUNCT
easat-8365	4	36	binus	binus	NOUN
easat-8365	4	37	business	business	NOUN
easat-8365	4	38	school	school	NOUN
easat-8365	4	39	undergraduate	undergraduate	NOUN
easat-8365	4	40	program	program	NOUN
easat-8365	4	41	,	,	PUNCT
easat-8365	4	42	bina	bina	PROPN
easat-8365	4	43	nusantara	nusantara	PROPN
easat-8365	4	44	university	university	PROPN
easat-8365	4	45	,	,	PUNCT
easat-8365	4	46	jakarta	jakarta	PROPN
easat-8365	4	47	barat	barat	PROPN
easat-8365	4	48	11480	11480	NUM
easat-8365	4	49	,	,	PUNCT
easat-8365	4	50	indonesia	indonesia	PROPN
easat-8365	4	51	;	;	PUNCT
easat-8365	4	52	angelica.purbasari@binus.ac.id	angelica.purbasari@binus.ac.id	NUM
easat-8365	4	53	(	(	PUNCT
easat-8365	4	54	a.p	a.p	PROPN
easat-8365	4	55	.	.	PROPN
easat-8365	4	56	)	)	PUNCT
easat-8365	5	1	lasmy@binus.edu	lasmy@binus.edu	PROPN
easat-8365	5	2	(	(	PUNCT
easat-8365	5	3	l.	l.	PROPN
easat-8365	5	4	)	)	PUNCT
easat-8365	5	5	abstract	abstract	NOUN
easat-8365	5	6	:	:	PUNCT
easat-8365	5	7	this	this	DET
easat-8365	5	8	study	study	NOUN
easat-8365	5	9	primarily	primarily	ADV
easat-8365	5	10	aims	aim	VERB
easat-8365	5	11	to	to	PART
easat-8365	5	12	investigate	investigate	VERB
easat-8365	5	13	how	how	SCONJ
easat-8365	5	14	influencer	influencer	NOUN
easat-8365	5	15	marketing	marketing	NOUN
easat-8365	5	16	affects	affect	VERB
easat-8365	5	17	brand	brand	NOUN
easat-8365	5	18	awareness	awareness	NOUN
easat-8365	5	19	,	,	PUNCT
easat-8365	5	20	overall	overall	ADJ
easat-8365	5	21	brand	brand	NOUN
easat-8365	5	22	equity	equity	NOUN
easat-8365	5	23	,	,	PUNCT
easat-8365	5	24	and	and	CCONJ
easat-8365	5	25	customer	customer	NOUN
easat-8365	5	26	brand	brand	NOUN
easat-8365	5	27	engagement	engagement	NOUN
easat-8365	5	28	,	,	PUNCT
easat-8365	5	29	and	and	CCONJ
easat-8365	5	30	further	far	ADV
easat-8365	5	31	explores	explore	VERB
easat-8365	5	32	its	its	PRON
easat-8365	5	33	influence	influence	NOUN
easat-8365	5	34	on	on	ADP
easat-8365	5	35	overall	overall	ADJ
easat-8365	5	36	brand	brand	NOUN
easat-8365	5	37	attachment	attachment	NOUN
easat-8365	5	38	when	when	SCONJ
easat-8365	5	39	moderated	moderate	VERB
easat-8365	5	40	by	by	ADP
easat-8365	5	41	brand	brand	NOUN
easat-8365	5	42	awareness	awareness	NOUN
easat-8365	5	43	and	and	CCONJ
easat-8365	5	44	customer	customer	NOUN
easat-8365	5	45	brand	brand	NOUN
easat-8365	5	46	engagement	engagement	NOUN
easat-8365	5	47	.	.	PUNCT
easat-8365	6	1	employing	employ	VERB
easat-8365	6	2	a	a	DET
easat-8365	6	3	purposive	purposive	ADJ
easat-8365	6	4	sampling	sampling	NOUN
easat-8365	6	5	method	method	NOUN
easat-8365	6	6	,	,	PUNCT
easat-8365	6	7	the	the	DET
easat-8365	6	8	research	research	NOUN
easat-8365	6	9	collected	collect	VERB
easat-8365	6	10	data	datum	NOUN
easat-8365	6	11	from	from	ADP
easat-8365	6	12	200	200	NUM
easat-8365	6	13	respondents	respondent	NOUN
easat-8365	6	14	.	.	PUNCT
easat-8365	7	1	the	the	DET
easat-8365	7	2	analysis	analysis	NOUN
easat-8365	7	3	was	be	AUX
easat-8365	7	4	conducted	conduct	VERB
easat-8365	7	5	using	use	VERB
easat-8365	7	6	structural	structural	ADJ
easat-8365	7	7	equation	equation	NOUN
easat-8365	7	8	modeling	modeling	NOUN
easat-8365	7	9	(	(	PUNCT
easat-8365	7	10	sem	sem	NOUN
easat-8365	7	11	)	)	PUNCT
easat-8365	7	12	with	with	ADP
easat-8365	7	13	the	the	DET
easat-8365	7	14	amos	amos	PROPN
easat-8365	7	15	software	software	PROPN
easat-8365	7	16	to	to	PART
easat-8365	7	17	examine	examine	VERB
easat-8365	7	18	the	the	DET
easat-8365	7	19	complex	complex	ADJ
easat-8365	7	20	relationships	relationship	NOUN
easat-8365	7	21	between	between	ADP
easat-8365	7	22	the	the	DET
easat-8365	7	23	variables	variable	NOUN
easat-8365	7	24	.	.	PUNCT
easat-8365	8	1	the	the	DET
easat-8365	8	2	findings	finding	NOUN
easat-8365	8	3	reveal	reveal	VERB
easat-8365	8	4	that	that	SCONJ
easat-8365	8	5	influencer	influencer	NOUN
easat-8365	8	6	marketing	marketing	NOUN
easat-8365	8	7	positively	positively	ADV
easat-8365	8	8	impacts	impact	VERB
easat-8365	8	9	brand	brand	NOUN
easat-8365	8	10	awareness	awareness	NOUN
easat-8365	8	11	,	,	PUNCT
easat-8365	8	12	overall	overall	ADJ
easat-8365	8	13	brand	brand	NOUN
easat-8365	8	14	equity	equity	NOUN
easat-8365	8	15	,	,	PUNCT
easat-8365	8	16	and	and	CCONJ
easat-8365	8	17	customer	customer	NOUN
easat-8365	8	18	brand	brand	NOUN
easat-8365	8	19	engagement	engagement	NOUN
easat-8365	8	20	.	.	PUNCT
easat-8365	9	1	moreover	moreover	ADV
easat-8365	9	2	,	,	PUNCT
easat-8365	9	3	influencer	influencer	NOUN
easat-8365	9	4	marketing	marketing	NOUN
easat-8365	9	5	also	also	ADV
easat-8365	9	6	has	have	VERB
easat-8365	9	7	a	a	DET
easat-8365	9	8	significant	significant	ADJ
easat-8365	9	9	positive	positive	ADJ
easat-8365	9	10	effect	effect	NOUN
easat-8365	9	11	on	on	ADP
easat-8365	9	12	overall	overall	ADJ
easat-8365	9	13	brand	brand	NOUN
easat-8365	9	14	attachment	attachment	NOUN
easat-8365	9	15	,	,	PUNCT
easat-8365	9	16	with	with	ADP
easat-8365	9	17	brand	brand	NOUN
easat-8365	9	18	awareness	awareness	NOUN
easat-8365	9	19	and	and	CCONJ
easat-8365	9	20	customer	customer	NOUN
easat-8365	9	21	brand	brand	NOUN
easat-8365	9	22	engagement	engagement	NOUN
easat-8365	9	23	serving	serve	VERB
easat-8365	9	24	as	as	ADP
easat-8365	9	25	moderating	moderate	VERB
easat-8365	9	26	variables	variable	NOUN
easat-8365	9	27	in	in	ADP
easat-8365	9	28	this	this	DET
easat-8365	9	29	relationship	relationship	NOUN
easat-8365	9	30	.	.	PUNCT
easat-8365	10	1	keywords	keyword	NOUN
easat-8365	10	2	:	:	PUNCT
easat-8365	10	3	brand	brand	NOUN
easat-8365	10	4	awareness	awareness	NOUN
easat-8365	10	5	,	,	PUNCT
easat-8365	10	6	customer	customer	NOUN
easat-8365	10	7	brand	brand	NOUN
easat-8365	10	8	engagement	engagement	NOUN
easat-8365	10	9	,	,	PUNCT
easat-8365	10	10	influencer	influencer	NOUN
easat-8365	10	11	marketing	marketing	NOUN
easat-8365	10	12	,	,	PUNCT
easat-8365	10	13	overall	overall	ADJ
easat-8365	10	14	brand	brand	NOUN
easat-8365	10	15	equity	equity	NOUN
easat-8365	10	16	.	.	PUNCT
easat-8365	11	1	1	1	X
easat-8365	11	2	.	.	X
easat-8365	11	3	introduction	introduction	NOUN
easat-8365	11	4	in	in	ADP
easat-8365	11	5	the	the	DET
easat-8365	11	6	rapidly	rapidly	ADV
easat-8365	11	7	evolving	evolve	VERB
easat-8365	11	8	digital	digital	ADJ
easat-8365	11	9	era	era	NOUN
easat-8365	11	10	,	,	PUNCT
easat-8365	11	11	social	social	ADJ
easat-8365	11	12	media	medium	NOUN
easat-8365	11	13	has	have	AUX
easat-8365	11	14	become	become	VERB
easat-8365	11	15	a	a	DET
easat-8365	11	16	primary	primary	ADJ
easat-8365	11	17	tool	tool	NOUN
easat-8365	11	18	in	in	ADP
easat-8365	11	19	marketing	marketing	NOUN
easat-8365	11	20	strategies	strategy	NOUN
easat-8365	11	21	across	across	ADP
easat-8365	11	22	various	various	ADJ
easat-8365	11	23	industries	industry	NOUN
easat-8365	11	24	,	,	PUNCT
easat-8365	11	25	including	include	VERB
easat-8365	11	26	the	the	DET
easat-8365	11	27	perfume	perfume	NOUN
easat-8365	11	28	industry	industry	NOUN
easat-8365	12	1	[	[	X
easat-8365	12	2	1	1	NUM
easat-8365	12	3	]	]	PUNCT
easat-8365	12	4	.	.	PUNCT
easat-8365	13	1	le	le	PROPN
easat-8365	13	2	secré	secré	PROPN
easat-8365	13	3	parfume	parfume	NOUN
easat-8365	13	4	,	,	PUNCT
easat-8365	13	5	as	as	ADP
easat-8365	13	6	a	a	DET
easat-8365	13	7	premium	premium	ADJ
easat-8365	13	8	local	local	ADJ
easat-8365	13	9	perfume	perfume	NOUN
easat-8365	13	10	brand	brand	NOUN
easat-8365	13	11	,	,	PUNCT
easat-8365	13	12	strives	strive	VERB
easat-8365	13	13	to	to	PART
easat-8365	13	14	build	build	VERB
easat-8365	13	15	brand	brand	NOUN
easat-8365	13	16	equity	equity	NOUN
easat-8365	13	17	through	through	ADP
easat-8365	13	18	effective	effective	ADJ
easat-8365	13	19	digital	digital	ADJ
easat-8365	13	20	marketing	marketing	NOUN
easat-8365	13	21	strategies	strategy	NOUN
easat-8365	13	22	.	.	PUNCT
easat-8365	14	1	one	one	NUM
easat-8365	14	2	increasingly	increasingly	ADV
easat-8365	14	3	utilized	utilize	VERB
easat-8365	14	4	method	method	NOUN
easat-8365	14	5	is	be	AUX
easat-8365	14	6	influencer	influencer	NOUN
easat-8365	14	7	marketing	marketing	NOUN
easat-8365	14	8	,	,	PUNCT
easat-8365	14	9	where	where	SCONJ
easat-8365	14	10	brands	brand	NOUN
easat-8365	14	11	collaborate	collaborate	VERB
easat-8365	14	12	with	with	ADP
easat-8365	14	13	influential	influential	ADJ
easat-8365	14	14	individuals	individual	NOUN
easat-8365	14	15	on	on	ADP
easat-8365	14	16	social	social	ADJ
easat-8365	14	17	media	medium	NOUN
easat-8365	14	18	to	to	PART
easat-8365	14	19	enhance	enhance	VERB
easat-8365	14	20	brand	brand	NOUN
easat-8365	14	21	awareness	awareness	NOUN
easat-8365	14	22	and	and	CCONJ
easat-8365	14	23	customer	customer	NOUN
easat-8365	14	24	engagement	engagement	NOUN
easat-8365	14	25	[	[	X
easat-8365	14	26	2	2	NUM
easat-8365	14	27	]	]	PUNCT
easat-8365	14	28	.	.	PUNCT
easat-8365	15	1	previous	previous	ADJ
easat-8365	15	2	research	research	NOUN
easat-8365	15	3	has	have	AUX
easat-8365	15	4	shown	show	VERB
easat-8365	15	5	that	that	SCONJ
easat-8365	15	6	influencer	influencer	NOUN
easat-8365	15	7	marketing	marketing	NOUN
easat-8365	15	8	has	have	VERB
easat-8365	15	9	a	a	DET
easat-8365	15	10	significant	significant	ADJ
easat-8365	15	11	impact	impact	NOUN
easat-8365	15	12	on	on	ADP
easat-8365	15	13	customers	customer	NOUN
easat-8365	15	14	'	'	PART
easat-8365	15	15	purchasing	purchasing	NOUN
easat-8365	15	16	decisions	decision	NOUN
easat-8365	15	17	,	,	PUNCT
easat-8365	15	18	especially	especially	ADV
easat-8365	15	19	in	in	ADP
easat-8365	15	20	experiencebased	experiencebase	VERB
easat-8365	15	21	industries	industry	NOUN
easat-8365	15	22	such	such	ADJ
easat-8365	15	23	as	as	ADP
easat-8365	15	24	perfume	perfume	NOUN
easat-8365	15	25	[	[	X
easat-8365	15	26	3	3	NUM
easat-8365	15	27	]	]	PUNCT
easat-8365	15	28	.	.	PUNCT
easat-8365	16	1	influencers	influencer	NOUN
easat-8365	16	2	not	not	PART
easat-8365	16	3	only	only	ADV
easat-8365	16	4	serve	serve	VERB
easat-8365	16	5	as	as	ADP
easat-8365	16	6	brand	brand	NOUN
easat-8365	16	7	ambassadors	ambassador	NOUN
easat-8365	16	8	but	but	CCONJ
easat-8365	16	9	also	also	ADV
easat-8365	16	10	establish	establish	VERB
easat-8365	16	11	more	more	ADV
easat-8365	16	12	personal	personal	ADJ
easat-8365	16	13	and	and	CCONJ
easat-8365	16	14	authentic	authentic	ADJ
easat-8365	16	15	connections	connection	NOUN
easat-8365	16	16	with	with	ADP
easat-8365	16	17	their	their	PRON
easat-8365	16	18	audience	audience	NOUN
easat-8365	16	19	,	,	PUNCT
easat-8365	16	20	thereby	thereby	ADV
easat-8365	16	21	increasing	increase	VERB
easat-8365	16	22	trust	trust	NOUN
easat-8365	16	23	in	in	ADP
easat-8365	16	24	the	the	DET
easat-8365	16	25	promoted	promote	VERB
easat-8365	16	26	brand	brand	NOUN
easat-8365	16	27	[	[	X
easat-8365	16	28	4	4	NUM
easat-8365	16	29	]	]	PUNCT
easat-8365	16	30	.	.	PUNCT
easat-8365	17	1	a	a	DET
easat-8365	17	2	study	study	NOUN
easat-8365	17	3	by	by	ADP
easat-8365	17	4	ahluwalia	ahluwalia	PROPN
easat-8365	17	5	[	[	X
easat-8365	17	6	5	5	NUM
easat-8365	17	7	]	]	PUNCT
easat-8365	17	8	also	also	ADV
easat-8365	17	9	emphasizes	emphasize	VERB
easat-8365	17	10	that	that	SCONJ
easat-8365	17	11	customers	customer	NOUN
easat-8365	17	12	tend	tend	VERB
easat-8365	17	13	to	to	PART
easat-8365	17	14	trust	trust	VERB
easat-8365	17	15	influencer	influencer	NOUN
easat-8365	17	16	recommendations	recommendation	NOUN
easat-8365	17	17	more	more	ADJ
easat-8365	17	18	than	than	ADP
easat-8365	17	19	traditional	traditional	ADJ
easat-8365	17	20	advertisements	advertisement	NOUN
easat-8365	17	21	,	,	PUNCT
easat-8365	17	22	making	make	VERB
easat-8365	17	23	this	this	DET
easat-8365	17	24	strategy	strategy	NOUN
easat-8365	17	25	an	an	DET
easat-8365	17	26	effective	effective	ADJ
easat-8365	17	27	tool	tool	NOUN
easat-8365	17	28	for	for	SCONJ
easat-8365	17	29	brands	brand	NOUN
easat-8365	17	30	to	to	PART
easat-8365	17	31	reach	reach	VERB
easat-8365	17	32	and	and	CCONJ
easat-8365	17	33	influence	influence	VERB
easat-8365	17	34	their	their	PRON
easat-8365	17	35	target	target	NOUN
easat-8365	17	36	market	market	NOUN
easat-8365	17	37	.	.	PUNCT
easat-8365	18	1	however	however	ADV
easat-8365	18	2	,	,	PUNCT
easat-8365	18	3	despite	despite	SCONJ
easat-8365	18	4	numerous	numerous	ADJ
easat-8365	18	5	studies	study	NOUN
easat-8365	18	6	highlighting	highlight	VERB
easat-8365	18	7	the	the	DET
easat-8365	18	8	importance	importance	NOUN
easat-8365	18	9	of	of	ADP
easat-8365	18	10	influencer	influencer	NOUN
easat-8365	18	11	marketing	marketing	NOUN
easat-8365	18	12	in	in	ADP
easat-8365	18	13	increasing	increase	VERB
easat-8365	18	14	brand	brand	NOUN
easat-8365	18	15	awareness	awareness	NOUN
easat-8365	18	16	and	and	CCONJ
easat-8365	18	17	customer	customer	NOUN
easat-8365	18	18	engagement	engagement	NOUN
easat-8365	18	19	,	,	PUNCT
easat-8365	18	20	there	there	PRON
easat-8365	18	21	remains	remain	VERB
easat-8365	18	22	a	a	DET
easat-8365	18	23	research	research	NOUN
easat-8365	18	24	gap	gap	NOUN
easat-8365	18	25	regarding	regard	VERB
easat-8365	18	26	how	how	SCONJ
easat-8365	18	27	this	this	DET
easat-8365	18	28	strategy	strategy	NOUN
easat-8365	18	29	specifically	specifically	ADV
easat-8365	18	30	builds	build	VERB
easat-8365	18	31	brand	brand	NOUN
easat-8365	18	32	equity	equity	NOUN
easat-8365	18	33	in	in	ADP
easat-8365	18	34	the	the	DET
easat-8365	18	35	perfume	perfume	NOUN
easat-8365	18	36	industry	industry	NOUN
easat-8365	19	1	[	[	X
easat-8365	19	2	6	6	NUM
easat-8365	19	3	]	]	PUNCT
easat-8365	19	4	.	.	PUNCT
easat-8365	20	1	additionally	additionally	ADV
easat-8365	20	2	,	,	PUNCT
easat-8365	20	3	while	while	SCONJ
easat-8365	20	4	brand	brand	NOUN
easat-8365	20	5	awareness	awareness	NOUN
easat-8365	20	6	is	be	AUX
easat-8365	20	7	often	often	ADV
easat-8365	20	8	considered	consider	VERB
easat-8365	20	9	a	a	DET
easat-8365	20	10	key	key	ADJ
easat-8365	20	11	factor	factor	NOUN
easat-8365	20	12	in	in	ADP
easat-8365	20	13	building	build	VERB
easat-8365	20	14	brand	brand	NOUN
easat-8365	20	15	equity	equity	PROPN
easat-8365	20	16	,	,	PUNCT
easat-8365	20	17	the	the	DET
easat-8365	20	18	role	role	NOUN
easat-8365	20	19	of	of	ADP
easat-8365	20	20	customer	customer	NOUN
easat-8365	20	21	engagement	engagement	NOUN
easat-8365	20	22	as	as	ADP
easat-8365	20	23	a	a	DET
easat-8365	20	24	mediator	mediator	NOUN
easat-8365	20	25	in	in	ADP
easat-8365	20	26	this	this	DET
easat-8365	20	27	relationship	relationship	NOUN
easat-8365	20	28	still	still	ADV
easat-8365	20	29	needs	need	VERB
easat-8365	20	30	further	further	ADJ
easat-8365	20	31	exploration	exploration	NOUN
easat-8365	20	32	[	[	X
easat-8365	20	33	7	7	NUM
easat-8365	20	34	]	]	PUNCT
easat-8365	20	35	.	.	PUNCT
easat-8365	21	1	this	this	DET
easat-8365	21	2	study	study	NOUN
easat-8365	21	3	aims	aim	VERB
easat-8365	21	4	to	to	PART
easat-8365	21	5	explore	explore	VERB
easat-8365	21	6	the	the	DET
easat-8365	21	7	relationship	relationship	NOUN
easat-8365	21	8	between	between	ADP
easat-8365	21	9	influencer	influencer	NOUN
easat-8365	21	10	marketing	marketing	NOUN
easat-8365	21	11	,	,	PUNCT
easat-8365	21	12	brand	brand	NOUN
easat-8365	21	13	awareness	awareness	NOUN
easat-8365	21	14	,	,	PUNCT
easat-8365	21	15	and	and	CCONJ
easat-8365	21	16	customer	customer	NOUN
easat-8365	21	17	engagement	engagement	NOUN
easat-8365	21	18	in	in	ADP
easat-8365	21	19	building	build	VERB
easat-8365	21	20	the	the	DET
easat-8365	21	21	brand	brand	NOUN
easat-8365	21	22	equity	equity	NOUN
easat-8365	21	23	of	of	ADP
easat-8365	21	24	le	le	PROPN
easat-8365	21	25	secré	secré	PROPN
easat-8365	21	26	parfume	parfume	NOUN
easat-8365	21	27	.	.	PUNCT
easat-8365	22	1	using	use	VERB
easat-8365	22	2	a	a	DET
easat-8365	22	3	social	social	ADJ
easat-8365	22	4	media	medium	NOUN
easat-8365	22	5	-	-	PUNCT
easat-8365	22	6	based	base	VERB
easat-8365	22	7	approach	approach	NOUN
easat-8365	22	8	,	,	PUNCT
easat-8365	22	9	this	this	DET
easat-8365	22	10	research	research	NOUN
easat-8365	22	11	will	will	AUX
easat-8365	22	12	examine	examine	VERB
easat-8365	22	13	how	how	SCONJ
easat-8365	22	14	collaborations	collaboration	NOUN
easat-8365	22	15	with	with	ADP
easat-8365	22	16	influencers	influencer	NOUN
easat-8365	22	17	can	can	AUX
easat-8365	22	18	enhance	enhance	VERB
easat-8365	22	19	brand	brand	NOUN
easat-8365	22	20	awareness	awareness	NOUN
easat-8365	22	21	and	and	CCONJ
easat-8365	22	22	customer	customer	NOUN
easat-8365	22	23	engagement	engagement	NOUN
easat-8365	22	24	,	,	PUNCT
easat-8365	22	25	ultimately	ultimately	ADV
easat-8365	22	26	strengthening	strengthen	VERB
easat-8365	22	27	brand	brand	NOUN
easat-8365	22	28	equity	equity	NOUN
easat-8365	22	29	.	.	PUNCT
easat-8365	23	1	the	the	DET
easat-8365	23	2	findings	finding	NOUN
easat-8365	23	3	of	of	ADP
easat-8365	23	4	this	this	DET
easat-8365	23	5	study	study	NOUN
easat-8365	23	6	are	be	AUX
easat-8365	23	7	expected	expect	VERB
easat-8365	23	8	to	to	PART
easat-8365	23	9	provide	provide	VERB
easat-8365	23	10	insights	insight	NOUN
easat-8365	23	11	for	for	ADP
easat-8365	23	12	le	le	X
easat-8365	23	13	secré	secré	NOUN
easat-8365	23	14	in	in	ADP
easat-8365	23	15	designing	design	VERB
easat-8365	23	16	more	more	ADV
easat-8365	23	17	effective	effective	ADJ
easat-8365	23	18	digital	digital	ADJ
easat-8365	23	19	marketing	marketing	NOUN
easat-8365	23	20	strategies	strategy	NOUN
easat-8365	23	21	while	while	SCONJ
easat-8365	23	22	also	also	ADV
easat-8365	23	23	contributing	contribute	VERB
easat-8365	23	24	academically	academically	ADV
easat-8365	23	25	to	to	ADP
easat-8365	23	26	understanding	understand	VERB
easat-8365	23	27	the	the	DET
easat-8365	23	28	role	role	NOUN
easat-8365	23	29	of	of	ADP
easat-8365	23	30	influencer	influencer	NOUN
easat-8365	23	31	marketing	marketing	NOUN
easat-8365	23	32	in	in	ADP
easat-8365	23	33	the	the	DET
easat-8365	23	34	competitive	competitive	ADJ
easat-8365	23	35	perfume	perfume	NOUN
easat-8365	23	36	industry	industry	NOUN
easat-8365	23	37	.	.	PUNCT
easat-8365	24	1	2262	2262	NUM
easat-8365	24	2	edelweiss	edelweiss	PROPN
easat-8365	24	3	applied	apply	VERB
easat-8365	24	4	science	science	NOUN
easat-8365	24	5	and	and	CCONJ
easat-8365	24	6	technology	technology	NOUN
easat-8365	24	7	issn	issn	PROPN
easat-8365	24	8	:	:	PUNCT
easat-8365	24	9	2576	2576	NUM
easat-8365	24	10	-	-	SYM
easat-8365	24	11	8484	8484	NUM
easat-8365	24	12	vol	vol	NOUN
easat-8365	24	13	.	.	PROPN
easat-8365	25	1	9	9	NUM
easat-8365	25	2	,	,	PUNCT
easat-8365	25	3	no	no	INTJ
easat-8365	25	4	.	.	NOUN
easat-8365	26	1	6	6	NUM
easat-8365	26	2	:	:	SYM
easat-8365	26	3	2261	2261	NUM
easat-8365	26	4	-	-	SYM
easat-8365	26	5	2271	2271	NUM
easat-8365	26	6	,	,	PUNCT
easat-8365	26	7	2025	2025	NUM
easat-8365	26	8	doi	doi	NOUN
easat-8365	26	9	:	:	PUNCT
easat-8365	26	10	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	26	11	©	©	PROPN
easat-8365	26	12	2025	2025	NUM
easat-8365	26	13	by	by	ADP
easat-8365	26	14	the	the	DET
easat-8365	26	15	authors	author	NOUN
easat-8365	26	16	;	;	PUNCT
easat-8365	26	17	licensee	licensee	PROPN
easat-8365	26	18	learning	learning	NOUN
easat-8365	26	19	gate	gate	NOUN
easat-8365	26	20	2	2	NUM
easat-8365	26	21	.	.	PUNCT
easat-8365	27	1	literature	literature	PROPN
easat-8365	27	2	review	review	VERB
easat-8365	27	3	2.1	2.1	NUM
easat-8365	27	4	.	.	PUNCT
easat-8365	28	1	influencer	influencer	NOUN
easat-8365	28	2	marketing	marketing	NOUN
easat-8365	28	3	according	accord	VERB
easat-8365	28	4	to	to	ADP
easat-8365	28	5	rudd	rudd	PROPN
easat-8365	28	6	,	,	PUNCT
easat-8365	28	7	et	et	PROPN
easat-8365	28	8	al	al	PROPN
easat-8365	28	9	.	.	PUNCT
easat-8365	29	1	[	[	X
easat-8365	29	2	8	8	X
easat-8365	29	3	]	]	X
easat-8365	29	4	an	an	DET
easat-8365	29	5	influencer	influencer	NOUN
easat-8365	29	6	is	be	AUX
easat-8365	29	7	a	a	DET
easat-8365	29	8	third	third	ADJ
easat-8365	29	9	party	party	NOUN
easat-8365	29	10	who	who	PRON
easat-8365	29	11	significantly	significantly	ADV
easat-8365	29	12	alters	alter	VERB
easat-8365	29	13	clients	client	NOUN
easat-8365	29	14	'	'	PART
easat-8365	29	15	purchasing	purchasing	NOUN
easat-8365	29	16	choices	choice	NOUN
easat-8365	29	17	but	but	CCONJ
easat-8365	29	18	can	can	AUX
easat-8365	29	19	also	also	ADV
easat-8365	29	20	be	be	AUX
easat-8365	29	21	partially	partially	ADV
easat-8365	29	22	responsible	responsible	ADJ
easat-8365	29	23	for	for	ADP
easat-8365	29	24	them	they	PRON
easat-8365	29	25	(	(	PUNCT
easat-8365	29	26	content	content	NOUN
easat-8365	29	27	)	)	PUNCT
easat-8365	29	28	.	.	PUNCT
easat-8365	30	1	pina	pina	NOUN
easat-8365	30	2	,	,	PUNCT
easat-8365	30	3	et	et	PROPN
easat-8365	30	4	al	al	PROPN
easat-8365	30	5	.	.	PUNCT
easat-8365	31	1	[	[	X
easat-8365	31	2	7	7	NUM
easat-8365	31	3	]	]	PUNCT
easat-8365	31	4	identified	identify	VERB
easat-8365	31	5	influencers	influencer	NOUN
easat-8365	31	6	as	as	ADP
easat-8365	31	7	individuals	individual	NOUN
easat-8365	31	8	similar	similar	ADJ
easat-8365	31	9	to	to	ADP
easat-8365	31	10	customers	customer	NOUN
easat-8365	31	11	who	who	PRON
easat-8365	31	12	have	have	VERB
easat-8365	31	13	a	a	DET
easat-8365	31	14	direct	direct	ADJ
easat-8365	31	15	influence	influence	NOUN
easat-8365	31	16	on	on	ADP
easat-8365	31	17	their	their	PRON
easat-8365	31	18	followers	follower	NOUN
easat-8365	31	19	'	'	PART
easat-8365	31	20	behavior	behavior	NOUN
easat-8365	31	21	since	since	SCONJ
easat-8365	31	22	2008	2008	NUM
easat-8365	31	23	.	.	PUNCT
easat-8365	32	1	they	they	PRON
easat-8365	32	2	use	use	VERB
easat-8365	32	3	characteristics	characteristic	NOUN
easat-8365	32	4	such	such	ADJ
easat-8365	32	5	as	as	ADP
easat-8365	32	6	the	the	DET
easat-8365	32	7	number	number	NOUN
easat-8365	32	8	of	of	ADP
easat-8365	32	9	followers	follower	NOUN
easat-8365	32	10	,	,	PUNCT
easat-8365	32	11	the	the	DET
easat-8365	32	12	number	number	NOUN
easat-8365	32	13	of	of	ADP
easat-8365	32	14	influencers	influencer	NOUN
easat-8365	32	15	they	they	PRON
easat-8365	32	16	follow	follow	VERB
easat-8365	32	17	,	,	PUNCT
easat-8365	32	18	collaborations	collaboration	NOUN
easat-8365	32	19	with	with	ADP
easat-8365	32	20	other	other	ADJ
easat-8365	32	21	influencers	influencer	NOUN
easat-8365	32	22	,	,	PUNCT
easat-8365	32	23	and	and	CCONJ
easat-8365	32	24	so	so	ADV
easat-8365	32	25	on	on	ADV
easat-8365	32	26	,	,	PUNCT
easat-8365	32	27	to	to	PART
easat-8365	32	28	determine	determine	VERB
easat-8365	32	29	each	each	DET
easat-8365	32	30	influencer	influencer	NOUN
easat-8365	32	31	's	's	PART
easat-8365	32	32	level	level	NOUN
easat-8365	32	33	of	of	ADP
easat-8365	32	34	likability	likability	NOUN
easat-8365	32	35	and	and	CCONJ
easat-8365	32	36	their	their	PRON
easat-8365	32	37	impact	impact	NOUN
easat-8365	32	38	on	on	ADP
easat-8365	32	39	consumers	consumer	NOUN
easat-8365	32	40	.	.	PUNCT
easat-8365	33	1	on	on	ADP
easat-8365	33	2	the	the	DET
easat-8365	33	3	other	other	ADJ
easat-8365	33	4	hand	hand	NOUN
easat-8365	33	5	,	,	PUNCT
easat-8365	33	6	some	some	DET
easat-8365	33	7	studies	study	NOUN
easat-8365	33	8	focus	focus	VERB
easat-8365	33	9	on	on	ADP
easat-8365	33	10	specific	specific	ADJ
easat-8365	33	11	themes	theme	NOUN
easat-8365	33	12	,	,	PUNCT
easat-8365	33	13	such	such	ADJ
easat-8365	33	14	as	as	ADP
easat-8365	33	15	the	the	DET
easat-8365	33	16	impact	impact	NOUN
easat-8365	33	17	of	of	ADP
easat-8365	33	18	influencer	influencer	NOUN
easat-8365	33	19	marketing	marketing	NOUN
easat-8365	33	20	on	on	ADP
easat-8365	33	21	strategic	strategic	ADJ
easat-8365	33	22	decisions	decision	NOUN
easat-8365	33	23	and	and	CCONJ
easat-8365	33	24	corporate	corporate	ADJ
easat-8365	33	25	communication	communication	NOUN
easat-8365	33	26	processes	process	NOUN
easat-8365	33	27	[	[	X
easat-8365	33	28	9	9	NUM
easat-8365	33	29	]	]	PUNCT
easat-8365	33	30	;	;	PUNCT
easat-8365	33	31	the	the	DET
easat-8365	33	32	use	use	NOUN
easat-8365	33	33	of	of	ADP
easat-8365	33	34	influencer	influencer	NOUN
easat-8365	33	35	marketing	marketing	NOUN
easat-8365	33	36	as	as	ADP
easat-8365	33	37	a	a	DET
easat-8365	33	38	favorable	favorable	ADJ
easat-8365	33	39	environment	environment	NOUN
easat-8365	33	40	for	for	ADP
easat-8365	33	41	the	the	DET
easat-8365	33	42	formation	formation	NOUN
easat-8365	33	43	of	of	ADP
easat-8365	33	44	a	a	DET
easat-8365	33	45	community	community	NOUN
easat-8365	33	46	of	of	ADP
easat-8365	33	47	practice	practice	NOUN
easat-8365	33	48	;	;	PUNCT
easat-8365	33	49	the	the	DET
easat-8365	33	50	adoption	adoption	NOUN
easat-8365	33	51	of	of	ADP
easat-8365	33	52	new	new	ADJ
easat-8365	33	53	language	language	NOUN
easat-8365	33	54	and	and	CCONJ
easat-8365	33	55	changes	change	NOUN
easat-8365	33	56	in	in	ADP
easat-8365	33	57	communication	communication	NOUN
easat-8365	33	58	standards	standard	NOUN
easat-8365	33	59	[	[	X
easat-8365	33	60	10	10	NUM
easat-8365	33	61	]	]	PUNCT
easat-8365	33	62	;	;	PUNCT
easat-8365	33	63	and	and	CCONJ
easat-8365	33	64	the	the	DET
easat-8365	33	65	formation	formation	NOUN
easat-8365	33	66	of	of	ADP
easat-8365	33	67	tribes	tribe	NOUN
easat-8365	33	68	between	between	ADP
easat-8365	33	69	influencers	influencer	NOUN
easat-8365	33	70	and	and	CCONJ
easat-8365	33	71	followers	follower	NOUN
easat-8365	33	72	.	.	PUNCT
easat-8365	34	1	2.2	2.2	NUM
easat-8365	34	2	.	.	PUNCT
easat-8365	34	3	brand	brand	NOUN
easat-8365	34	4	awareness	awareness	PROPN
easat-8365	34	5	harvey	harvey	NOUN
easat-8365	34	6	[	[	X
easat-8365	34	7	11	11	NUM
easat-8365	34	8	]	]	PUNCT
easat-8365	34	9	mentions	mention	VERB
easat-8365	34	10	that	that	SCONJ
easat-8365	34	11	brand	brand	NOUN
easat-8365	34	12	recognition	recognition	NOUN
easat-8365	34	13	is	be	AUX
easat-8365	34	14	to	to	PART
easat-8365	34	15	take	take	VERB
easat-8365	34	16	advantage	advantage	NOUN
easat-8365	34	17	of	of	ADP
easat-8365	34	18	strategies	strategy	NOUN
easat-8365	34	19	,	,	PUNCT
easat-8365	34	20	capture	capture	VERB
easat-8365	34	21	the	the	DET
easat-8365	34	22	target	target	NOUN
easat-8365	34	23	audience	audience	NOUN
easat-8365	34	24	so	so	SCONJ
easat-8365	34	25	that	that	SCONJ
easat-8365	34	26	they	they	PRON
easat-8365	34	27	can	can	AUX
easat-8365	34	28	recognize	recognize	VERB
easat-8365	34	29	them	they	PRON
easat-8365	34	30	beyond	beyond	ADP
easat-8365	34	31	their	their	PRON
easat-8365	34	32	commercial	commercial	ADJ
easat-8365	34	33	name	name	NOUN
easat-8365	34	34	.	.	PUNCT
easat-8365	35	1	by	by	ADP
easat-8365	35	2	using	use	VERB
easat-8365	35	3	good	good	ADJ
easat-8365	35	4	strategies	strategy	NOUN
easat-8365	35	5	,	,	PUNCT
easat-8365	35	6	brand	brand	NOUN
easat-8365	35	7	recognition	recognition	NOUN
easat-8365	35	8	would	would	AUX
easat-8365	35	9	only	only	ADV
easat-8365	35	10	be	be	AUX
easat-8365	35	11	to	to	PART
easat-8365	35	12	visualize	visualize	VERB
easat-8365	35	13	elements	element	NOUN
easat-8365	35	14	:	:	PUNCT
easat-8365	35	15	color	color	NOUN
easat-8365	35	16	schemes	scheme	NOUN
easat-8365	35	17	,	,	PUNCT
easat-8365	35	18	logo	logo	NOUN
easat-8365	35	19	,	,	PUNCT
easat-8365	35	20	even	even	ADV
easat-8365	35	21	the	the	DET
easat-8365	35	22	tone	tone	NOUN
easat-8365	35	23	of	of	ADP
easat-8365	35	24	voice	voice	NOUN
easat-8365	35	25	that	that	PRON
easat-8365	35	26	has	have	AUX
easat-8365	35	27	been	be	AUX
easat-8365	35	28	attributed	attribute	VERB
easat-8365	35	29	to	to	ADP
easat-8365	35	30	your	your	PRON
easat-8365	35	31	brand	brand	NOUN
easat-8365	35	32	.	.	PUNCT
easat-8365	36	1	brand	brand	NOUN
easat-8365	36	2	recognition	recognition	PROPN
easat-8365	36	3	can	can	AUX
easat-8365	36	4	create	create	VERB
easat-8365	36	5	ties	tie	NOUN
easat-8365	36	6	,	,	PUNCT
easat-8365	36	7	generate	generate	VERB
easat-8365	36	8	trust	trust	NOUN
easat-8365	36	9	and	and	CCONJ
easat-8365	36	10	feelings	feeling	NOUN
easat-8365	36	11	in	in	ADP
easat-8365	36	12	the	the	DET
easat-8365	36	13	consumers	consumer	NOUN
easat-8365	36	14	,	,	PUNCT
easat-8365	36	15	since	since	SCONJ
easat-8365	36	16	they	they	PRON
easat-8365	36	17	believe	believe	VERB
easat-8365	36	18	in	in	ADP
easat-8365	36	19	the	the	DET
easat-8365	36	20	products	product	NOUN
easat-8365	36	21	that	that	PRON
easat-8365	36	22	a	a	DET
easat-8365	36	23	company	company	NOUN
easat-8365	36	24	offers	offer	VERB
easat-8365	36	25	.	.	PUNCT
easat-8365	37	1	for	for	ADP
easat-8365	37	2	,	,	PUNCT
easat-8365	37	3	gupta	gupta	PROPN
easat-8365	37	4	[	[	X
easat-8365	37	5	12	12	NUM
easat-8365	37	6	]	]	PUNCT
easat-8365	37	7	brand	brand	NOUN
easat-8365	37	8	recognition	recognition	NOUN
easat-8365	37	9	i	i	PRON
easat-8365	37	10	when	when	SCONJ
easat-8365	37	11	a	a	DET
easat-8365	37	12	customer	customer	NOUN
easat-8365	37	13	can	can	AUX
easat-8365	37	14	recognize	recognize	VERB
easat-8365	37	15	it	it	PRON
easat-8365	37	16	and	and	CCONJ
easat-8365	37	17	differentiate	differentiate	VERB
easat-8365	37	18	it	it	PRON
easat-8365	37	19	from	from	ADP
easat-8365	37	20	other	other	ADJ
easat-8365	37	21	brands	brand	NOUN
easat-8365	37	22	,	,	PUNCT
easat-8365	37	23	since	since	SCONJ
easat-8365	37	24	it	it	PRON
easat-8365	37	25	is	be	AUX
easat-8365	37	26	the	the	DET
easat-8365	37	27	ability	ability	NOUN
easat-8365	37	28	of	of	ADP
easat-8365	37	29	a	a	DET
easat-8365	37	30	user	user	NOUN
easat-8365	37	31	to	to	PART
easat-8365	37	32	recognize	recognize	VERB
easat-8365	37	33	the	the	DET
easat-8365	37	34	brand	brand	NOUN
easat-8365	37	35	with	with	ADP
easat-8365	37	36	features	feature	NOUN
easat-8365	37	37	that	that	PRON
easat-8365	37	38	define	define	VERB
easat-8365	37	39	it	it	PRON
easat-8365	37	40	,	,	PUNCT
easat-8365	37	41	such	such	ADJ
easat-8365	37	42	as	as	ADP
easat-8365	37	43	the	the	DET
easat-8365	37	44	slogan	slogan	NOUN
easat-8365	37	45	,	,	PUNCT
easat-8365	37	46	logo	logo	NOUN
easat-8365	37	47	,	,	PUNCT
easat-8365	37	48	audios	audio	NOUN
easat-8365	37	49	and	and	CCONJ
easat-8365	37	50	others	other	NOUN
easat-8365	37	51	.	.	PUNCT
easat-8365	38	1	2.3	2.3	NUM
easat-8365	38	2	.	.	PUNCT
easat-8365	38	3	customer	customer	NOUN
easat-8365	38	4	brand	brand	PROPN
easat-8365	38	5	engagement	engagement	NOUN
easat-8365	38	6	customers	customer	NOUN
easat-8365	38	7	’	’	PART
easat-8365	38	8	brand	brand	NOUN
easat-8365	38	9	engagement	engagement	NOUN
easat-8365	38	10	pertains	pertain	VERB
easat-8365	38	11	to	to	ADP
easat-8365	38	12	the	the	DET
easat-8365	38	13	extent	extent	NOUN
easat-8365	38	14	of	of	ADP
easat-8365	38	15	cognitive	cognitive	ADJ
easat-8365	38	16	,	,	PUNCT
easat-8365	38	17	emotional	emotional	ADJ
easat-8365	38	18	and	and	CCONJ
easat-8365	38	19	behavioural	behavioural	ADJ
easat-8365	38	20	involvement	involvement	NOUN
easat-8365	38	21	that	that	PRON
easat-8365	38	22	consumers	consumer	NOUN
easat-8365	38	23	exhibit	exhibit	VERB
easat-8365	38	24	in	in	ADP
easat-8365	38	25	their	their	PRON
easat-8365	38	26	interactions	interaction	NOUN
easat-8365	38	27	with	with	ADP
easat-8365	38	28	a	a	DET
easat-8365	38	29	brand	brand	NOUN
easat-8365	38	30	across	across	ADP
easat-8365	38	31	various	various	ADJ
easat-8365	38	32	communication	communication	NOUN
easat-8365	38	33	channels	channel	NOUN
easat-8365	38	34	[	[	PUNCT
easat-8365	38	35	13	13	NUM
easat-8365	38	36	]	]	PUNCT
easat-8365	38	37	.	.	PUNCT
easat-8365	39	1	contemporary	contemporary	ADJ
easat-8365	39	2	marketing	marketing	NOUN
easat-8365	39	3	literature	literature	NOUN
easat-8365	39	4	has	have	AUX
easat-8365	39	5	emphasised	emphasise	VERB
easat-8365	39	6	customer	customer	NOUN
easat-8365	39	7	brand	brand	NOUN
easat-8365	39	8	engagement	engagement	NOUN
easat-8365	39	9	,	,	PUNCT
easat-8365	39	10	which	which	PRON
easat-8365	39	11	constitutes	constitute	VERB
easat-8365	39	12	an	an	DET
easat-8365	39	13	essential	essential	ADJ
easat-8365	39	14	facet	facet	NOUN
easat-8365	39	15	of	of	ADP
easat-8365	39	16	customer	customer	NOUN
easat-8365	39	17	engagement	engagement	NOUN
easat-8365	39	18	[	[	X
easat-8365	39	19	14	14	NUM
easat-8365	39	20	]	]	PUNCT
easat-8365	39	21	.	.	PUNCT
easat-8365	40	1	the	the	DET
easat-8365	40	2	term	term	NOUN
easat-8365	40	3	“	"	PUNCT
easat-8365	40	4	customer	customer	NOUN
easat-8365	40	5	brand	brand	NOUN
easat-8365	40	6	engagement	engagement	NOUN
easat-8365	40	7	”	"	PUNCT
easat-8365	40	8	has	have	AUX
easat-8365	40	9	gained	gain	VERB
easat-8365	40	10	significant	significant	ADJ
easat-8365	40	11	attention	attention	NOUN
easat-8365	40	12	among	among	ADP
easat-8365	40	13	marketers	marketer	NOUN
easat-8365	40	14	and	and	CCONJ
easat-8365	40	15	scholars	scholar	NOUN
easat-8365	40	16	in	in	ADP
easat-8365	40	17	a	a	DET
easat-8365	40	18	constantly	constantly	ADV
easat-8365	40	19	changing	change	VERB
easat-8365	40	20	,	,	PUNCT
easat-8365	40	21	unpredictable	unpredictable	ADJ
easat-8365	40	22	business	business	NOUN
easat-8365	40	23	environment	environment	NOUN
easat-8365	40	24	[	[	X
easat-8365	40	25	15	15	NUM
easat-8365	40	26	]	]	PUNCT
easat-8365	40	27	.	.	PUNCT
easat-8365	41	1	various	various	ADJ
easat-8365	41	2	scholars	scholar	NOUN
easat-8365	41	3	have	have	AUX
easat-8365	41	4	formulated	formulate	VERB
easat-8365	41	5	the	the	DET
easat-8365	41	6	concept	concept	NOUN
easat-8365	41	7	of	of	ADP
easat-8365	41	8	customer	customer	NOUN
easat-8365	41	9	brand	brand	NOUN
easat-8365	41	10	engagement	engagement	NOUN
easat-8365	41	11	and	and	CCONJ
easat-8365	41	12	concur	concur	VERB
easat-8365	41	13	that	that	SCONJ
easat-8365	41	14	this	this	DET
easat-8365	41	15	involvement	involvement	NOUN
easat-8365	41	16	leads	lead	VERB
easat-8365	41	17	to	to	ADP
easat-8365	41	18	behavioural	behavioural	ADJ
easat-8365	41	19	outcomes	outcome	NOUN
easat-8365	41	20	[	[	X
easat-8365	41	21	16	16	NUM
easat-8365	41	22	]	]	PUNCT
easat-8365	41	23	.	.	PUNCT
easat-8365	42	1	the	the	DET
easat-8365	42	2	literature	literature	NOUN
easat-8365	42	3	suggests	suggest	VERB
easat-8365	42	4	that	that	SCONJ
easat-8365	42	5	there	there	PRON
easat-8365	42	6	is	be	VERB
easat-8365	42	7	a	a	DET
easat-8365	42	8	positive	positive	ADJ
easat-8365	42	9	correlation	correlation	NOUN
easat-8365	42	10	between	between	ADP
easat-8365	42	11	customer	customer	NOUN
easat-8365	42	12	brand	brand	NOUN
easat-8365	42	13	engagement	engagement	NOUN
easat-8365	42	14	and	and	CCONJ
easat-8365	42	15	various	various	ADJ
easat-8365	42	16	organisational	organisational	ADJ
easat-8365	42	17	outcomes	outcome	NOUN
easat-8365	42	18	such	such	ADJ
easat-8365	42	19	as	as	ADP
easat-8365	42	20	enhanced	enhanced	ADJ
easat-8365	42	21	corporate	corporate	ADJ
easat-8365	42	22	performance	performance	NOUN
easat-8365	42	23	[	[	X
easat-8365	42	24	17	17	NUM
easat-8365	42	25	]	]	PUNCT
easat-8365	42	26	improved	improve	VERB
easat-8365	42	27	competitive	competitive	ADJ
easat-8365	42	28	positioning	positioning	NOUN
easat-8365	42	29	[	[	X
easat-8365	42	30	18	18	NUM
easat-8365	42	31	]	]	PUNCT
easat-8365	42	32	the	the	DET
easat-8365	42	33	creation	creation	NOUN
easat-8365	42	34	of	of	ADP
easat-8365	42	35	new	new	ADJ
easat-8365	42	36	markets	market	NOUN
easat-8365	42	37	[	[	X
easat-8365	42	38	19	19	NUM
easat-8365	42	39	]	]	PUNCT
easat-8365	42	40	and	and	CCONJ
easat-8365	42	41	increased	increase	VERB
easat-8365	42	42	customer	customer	NOUN
easat-8365	42	43	satisfaction	satisfaction	NOUN
easat-8365	42	44	,	,	PUNCT
easat-8365	42	45	loyalty	loyalty	NOUN
easat-8365	42	46	and	and	CCONJ
easat-8365	42	47	trust	trust	NOUN
easat-8365	42	48	in	in	ADP
easat-8365	42	49	the	the	DET
easat-8365	42	50	brand	brand	NOUN
easat-8365	42	51	[	[	X
easat-8365	42	52	20	20	NUM
easat-8365	42	53	]	]	PUNCT
easat-8365	42	54	.	.	PUNCT
easat-8365	43	1	according	accord	VERB
easat-8365	43	2	to	to	ADP
easat-8365	43	3	pratomo	pratomo	VERB
easat-8365	43	4	and	and	CCONJ
easat-8365	43	5	magetsari	magetsari	VERB
easat-8365	43	6	[	[	X
easat-8365	43	7	21	21	NUM
easat-8365	43	8	]	]	X
easat-8365	43	9	customer	customer	NOUN
easat-8365	43	10	engagement	engagement	NOUN
easat-8365	43	11	with	with	ADP
easat-8365	43	12	a	a	DET
easat-8365	43	13	brand	brand	NOUN
easat-8365	43	14	is	be	AUX
easat-8365	43	15	more	more	ADJ
easat-8365	43	16	than	than	ADP
easat-8365	43	17	just	just	ADV
easat-8365	43	18	a	a	DET
easat-8365	43	19	contact	contact	NOUN
easat-8365	43	20	process	process	NOUN
easat-8365	43	21	between	between	ADP
easat-8365	43	22	customers	customer	NOUN
easat-8365	43	23	and	and	CCONJ
easat-8365	43	24	brands	brand	NOUN
easat-8365	43	25	;	;	PUNCT
easat-8365	43	26	it	it	PRON
easat-8365	43	27	is	be	AUX
easat-8365	43	28	a	a	DET
easat-8365	43	29	crucial	crucial	ADJ
easat-8365	43	30	instrument	instrument	NOUN
easat-8365	43	31	in	in	ADP
easat-8365	43	32	cultivating	cultivate	VERB
easat-8365	43	33	more	more	ADV
easat-8365	43	34	profound	profound	ADJ
easat-8365	43	35	connections	connection	NOUN
easat-8365	43	36	between	between	ADP
easat-8365	43	37	them	they	PRON
easat-8365	43	38	and	and	CCONJ
easat-8365	43	39	brands	brand	NOUN
easat-8365	43	40	.	.	PUNCT
easat-8365	44	1	2.4	2.4	NUM
easat-8365	44	2	.	.	PUNCT
easat-8365	45	1	overall	overall	ADJ
easat-8365	45	2	brand	brand	NOUN
easat-8365	45	3	equity	equity	NOUN
easat-8365	45	4	through	through	ADP
easat-8365	45	5	a	a	DET
easat-8365	45	6	strong	strong	ADJ
easat-8365	45	7	brand	brand	NOUN
easat-8365	45	8	,	,	PUNCT
easat-8365	45	9	a	a	DET
easat-8365	45	10	company	company	NOUN
easat-8365	45	11	can	can	AUX
easat-8365	45	12	effectively	effectively	ADV
easat-8365	45	13	manage	manage	VERB
easat-8365	45	14	its	its	PRON
easat-8365	45	15	assets	asset	NOUN
easat-8365	45	16	,	,	PUNCT
easat-8365	45	17	reduce	reduce	VERB
easat-8365	45	18	promotional	promotional	ADJ
easat-8365	45	19	costs	cost	NOUN
easat-8365	45	20	,	,	PUNCT
easat-8365	45	21	and	and	CCONJ
easat-8365	45	22	enhance	enhance	VERB
easat-8365	45	23	its	its	PRON
easat-8365	45	24	competitive	competitive	ADJ
easat-8365	45	25	advantage	advantage	NOUN
easat-8365	45	26	.	.	PUNCT
easat-8365	46	1	this	this	PRON
easat-8365	46	2	ultimately	ultimately	ADV
easat-8365	46	3	leads	lead	VERB
easat-8365	46	4	to	to	ADP
easat-8365	46	5	greater	great	ADJ
easat-8365	46	6	profitability	profitability	NOUN
easat-8365	46	7	for	for	ADP
easat-8365	46	8	the	the	DET
easat-8365	46	9	company	company	NOUN
easat-8365	46	10	.	.	PUNCT
easat-8365	47	1	according	accord	VERB
easat-8365	47	2	to	to	ADP
easat-8365	47	3	research	research	NOUN
easat-8365	47	4	conducted	conduct	VERB
easat-8365	47	5	by	by	ADP
easat-8365	47	6	koay	koay	PROPN
easat-8365	47	7	[	[	X
easat-8365	47	8	22	22	NUM
easat-8365	47	9	]	]	PUNCT
easat-8365	47	10	the	the	DET
easat-8365	47	11	dimensions	dimension	NOUN
easat-8365	47	12	contained	contain	VERB
easat-8365	47	13	within	within	ADP
easat-8365	47	14	brand	brand	NOUN
easat-8365	47	15	equity	equity	NOUN
easat-8365	47	16	include	include	VERB
easat-8365	47	17	brand	brand	NOUN
easat-8365	47	18	awareness	awareness	NOUN
easat-8365	47	19	/	/	SYM
easat-8365	47	20	association	association	NOUN
easat-8365	47	21	,	,	PUNCT
easat-8365	47	22	which	which	PRON
easat-8365	47	23	refers	refer	VERB
easat-8365	47	24	to	to	ADP
easat-8365	47	25	the	the	DET
easat-8365	47	26	ability	ability	NOUN
easat-8365	47	27	of	of	ADP
easat-8365	47	28	customers	customer	NOUN
easat-8365	47	29	to	to	PART
easat-8365	47	30	recognize	recognize	VERB
easat-8365	47	31	or	or	CCONJ
easat-8365	47	32	recall	recall	VERB
easat-8365	47	33	a	a	DET
easat-8365	47	34	brand	brand	NOUN
easat-8365	47	35	and	and	CCONJ
easat-8365	47	36	associate	associate	VERB
easat-8365	47	37	it	it	PRON
easat-8365	47	38	with	with	ADP
easat-8365	47	39	a	a	DET
easat-8365	47	40	specific	specific	ADJ
easat-8365	47	41	product	product	NOUN
easat-8365	47	42	category	category	NOUN
easat-8365	47	43	[	[	X
easat-8365	47	44	23	23	NUM
easat-8365	47	45	]	]	PUNCT
easat-8365	47	46	.	.	PUNCT
easat-8365	48	1	3	3	X
easat-8365	48	2	.	.	X
easat-8365	48	3	research	research	NOUN
easat-8365	48	4	methodology	methodology	NOUN
easat-8365	48	5	3.1	3.1	NUM
easat-8365	48	6	.	.	PUNCT
easat-8365	49	1	literature	literature	NOUN
easat-8365	49	2	study	study	NOUN
easat-8365	49	3	according	accord	VERB
easat-8365	49	4	to	to	ADP
easat-8365	49	5	sekaran	sekaran	NOUN
easat-8365	49	6	and	and	CCONJ
easat-8365	49	7	bougie	bougie	NOUN
easat-8365	49	8	[	[	X
easat-8365	49	9	24	24	NUM
easat-8365	49	10	]	]	PUNCT
easat-8365	49	11	hypothesis	hypothesis	NOUN
easat-8365	49	12	testing	testing	NOUN
easat-8365	49	13	is	be	AUX
easat-8365	49	14	a	a	DET
easat-8365	49	15	method	method	NOUN
easat-8365	49	16	used	use	VERB
easat-8365	49	17	to	to	PART
easat-8365	49	18	describe	describe	VERB
easat-8365	49	19	the	the	DET
easat-8365	49	20	presumed	presume	VERB
easat-8365	49	21	relationship	relationship	NOUN
easat-8365	49	22	between	between	ADP
easat-8365	49	23	variables	variable	NOUN
easat-8365	49	24	and	and	CCONJ
easat-8365	49	25	to	to	PART
easat-8365	49	26	verify	verify	VERB
easat-8365	49	27	that	that	DET
easat-8365	49	28	relationship	relationship	NOUN
easat-8365	49	29	through	through	ADP
easat-8365	49	30	variable	variable	ADJ
easat-8365	49	31	testing	testing	NOUN
easat-8365	49	32	.	.	PUNCT
easat-8365	50	1	thus	thus	ADV
easat-8365	50	2	,	,	PUNCT
easat-8365	50	3	2263	2263	NUM
easat-8365	50	4	edelweiss	edelweiss	PROPN
easat-8365	50	5	applied	apply	VERB
easat-8365	50	6	science	science	NOUN
easat-8365	50	7	and	and	CCONJ
easat-8365	50	8	technology	technology	NOUN
easat-8365	50	9	issn	issn	PROPN
easat-8365	50	10	:	:	PUNCT
easat-8365	50	11	2576	2576	NUM
easat-8365	50	12	-	-	SYM
easat-8365	50	13	8484	8484	NUM
easat-8365	50	14	vol	vol	NOUN
easat-8365	50	15	.	.	PROPN
easat-8365	51	1	9	9	NUM
easat-8365	51	2	,	,	PUNCT
easat-8365	51	3	no	no	INTJ
easat-8365	51	4	.	.	NOUN
easat-8365	52	1	6	6	NUM
easat-8365	52	2	:	:	SYM
easat-8365	52	3	2261	2261	NUM
easat-8365	52	4	-	-	SYM
easat-8365	52	5	2271	2271	NUM
easat-8365	52	6	,	,	PUNCT
easat-8365	52	7	2025	2025	NUM
easat-8365	52	8	doi	doi	NOUN
easat-8365	52	9	:	:	PUNCT
easat-8365	52	10	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	52	11	©	©	PROPN
easat-8365	52	12	2025	2025	NUM
easat-8365	52	13	by	by	ADP
easat-8365	52	14	the	the	DET
easat-8365	52	15	authors	author	NOUN
easat-8365	52	16	;	;	PUNCT
easat-8365	52	17	licensee	licensee	PROPN
easat-8365	52	18	learning	learning	NOUN
easat-8365	52	19	gate	gate	NOUN
easat-8365	52	20	this	this	DET
easat-8365	52	21	study	study	NOUN
easat-8365	52	22	aims	aim	VERB
easat-8365	52	23	to	to	PART
easat-8365	52	24	conduct	conduct	VERB
easat-8365	52	25	hypothesis	hypothesis	NOUN
easat-8365	52	26	testing	testing	NOUN
easat-8365	52	27	to	to	PART
easat-8365	52	28	determine	determine	VERB
easat-8365	52	29	whether	whether	SCONJ
easat-8365	52	30	there	there	PRON
easat-8365	52	31	is	be	VERB
easat-8365	52	32	an	an	DET
easat-8365	52	33	influence	influence	NOUN
easat-8365	52	34	between	between	ADP
easat-8365	52	35	the	the	DET
easat-8365	52	36	examined	examine	VERB
easat-8365	52	37	variables	variable	NOUN
easat-8365	52	38	.	.	PUNCT
easat-8365	53	1	in	in	ADP
easat-8365	53	2	this	this	DET
easat-8365	53	3	research	research	NOUN
easat-8365	53	4	,	,	PUNCT
easat-8365	53	5	the	the	DET
easat-8365	53	6	independent	independent	ADJ
easat-8365	53	7	variable	variable	NOUN
easat-8365	53	8	is	be	AUX
easat-8365	53	9	influencer	influencer	NOUN
easat-8365	53	10	marketing	marketing	NOUN
easat-8365	53	11	,	,	PUNCT
easat-8365	53	12	while	while	SCONJ
easat-8365	53	13	there	there	PRON
easat-8365	53	14	are	be	VERB
easat-8365	53	15	three	three	NUM
easat-8365	53	16	dependent	dependent	ADJ
easat-8365	53	17	variables	variable	NOUN
easat-8365	53	18	:	:	PUNCT
easat-8365	53	19	brand	brand	NOUN
easat-8365	53	20	awareness	awareness	NOUN
easat-8365	53	21	,	,	PUNCT
easat-8365	53	22	overall	overall	ADJ
easat-8365	53	23	brand	brand	NOUN
easat-8365	53	24	equity	equity	NOUN
easat-8365	53	25	,	,	PUNCT
easat-8365	53	26	and	and	CCONJ
easat-8365	53	27	customer	customer	NOUN
easat-8365	53	28	brand	brand	NOUN
easat-8365	53	29	engagement	engagement	NOUN
easat-8365	53	30	.	.	PUNCT
easat-8365	54	1	additionally	additionally	ADV
easat-8365	54	2	,	,	PUNCT
easat-8365	54	3	brand	brand	NOUN
easat-8365	54	4	awareness	awareness	NOUN
easat-8365	54	5	and	and	CCONJ
easat-8365	54	6	customer	customer	NOUN
easat-8365	54	7	brand	brand	NOUN
easat-8365	54	8	engagement	engagement	NOUN
easat-8365	54	9	serve	serve	VERB
easat-8365	54	10	as	as	ADP
easat-8365	54	11	moderating	moderate	VERB
easat-8365	54	12	variables	variable	NOUN
easat-8365	54	13	.	.	PUNCT
easat-8365	55	1	3.2	3.2	NUM
easat-8365	55	2	.	.	PUNCT
easat-8365	55	3	research	research	NOUN
easat-8365	55	4	models	model	NOUN
easat-8365	55	5	and	and	CCONJ
easat-8365	55	6	operational	operational	ADJ
easat-8365	55	7	variables	variable	NOUN
easat-8365	55	8	the	the	DET
easat-8365	55	9	data	data	NOUN
easat-8365	55	10	analysis	analysis	NOUN
easat-8365	55	11	method	method	NOUN
easat-8365	55	12	used	use	VERB
easat-8365	55	13	in	in	ADP
easat-8365	55	14	this	this	DET
easat-8365	55	15	study	study	NOUN
easat-8365	55	16	to	to	PART
easat-8365	55	17	examine	examine	VERB
easat-8365	55	18	the	the	DET
easat-8365	55	19	relationships	relationship	NOUN
easat-8365	55	20	between	between	ADP
easat-8365	55	21	variables	variable	NOUN
easat-8365	55	22	is	be	AUX
easat-8365	55	23	the	the	DET
easat-8365	55	24	structural	structural	ADJ
easat-8365	55	25	equation	equation	NOUN
easat-8365	55	26	model	model	NOUN
easat-8365	55	27	(	(	PUNCT
easat-8365	55	28	sem	sem	NOUN
easat-8365	55	29	)	)	PUNCT
easat-8365	55	30	,	,	PUNCT
easat-8365	55	31	utilizing	utilize	VERB
easat-8365	55	32	spss	spss	PROPN
easat-8365	55	33	amos	amos	PROPN
easat-8365	55	34	26	26	NUM
easat-8365	55	35	software	software	NOUN
easat-8365	55	36	.	.	PUNCT
easat-8365	56	1	3.3	3.3	NUM
easat-8365	56	2	.	.	PUNCT
easat-8365	56	3	sample	sample	NOUN
easat-8365	56	4	and	and	CCONJ
easat-8365	56	5	population	population	NOUN
easat-8365	56	6	in	in	ADP
easat-8365	56	7	this	this	DET
easat-8365	56	8	study	study	NOUN
easat-8365	56	9	,	,	PUNCT
easat-8365	56	10	the	the	DET
easat-8365	56	11	criteria	criterion	NOUN
easat-8365	56	12	for	for	ADP
easat-8365	56	13	respondents	respondent	NOUN
easat-8365	56	14	are	be	AUX
easat-8365	56	15	consumers	consumer	NOUN
easat-8365	56	16	who	who	PRON
easat-8365	56	17	have	have	VERB
easat-8365	56	18	a	a	DET
easat-8365	56	19	social	social	ADJ
easat-8365	56	20	media	medium	NOUN
easat-8365	56	21	account	account	NOUN
easat-8365	56	22	and	and	CCONJ
easat-8365	56	23	follow	follow	VERB
easat-8365	56	24	le	le	PROPN
easat-8365	56	25	secré	secré	PROPN
easat-8365	56	26	's	's	PART
easat-8365	56	27	account	account	NOUN
easat-8365	56	28	.	.	PUNCT
easat-8365	57	1	the	the	DET
easat-8365	57	2	determination	determination	NOUN
easat-8365	57	3	of	of	ADP
easat-8365	57	4	the	the	DET
easat-8365	57	5	sample	sample	NOUN
easat-8365	57	6	size	size	NOUN
easat-8365	57	7	follows	follow	VERB
easat-8365	57	8	the	the	DET
easat-8365	57	9	guideline	guideline	NOUN
easat-8365	57	10	of	of	ADP
easat-8365	57	11	at	at	ADV
easat-8365	57	12	least	least	ADV
easat-8365	57	13	five	five	NUM
easat-8365	57	14	times	time	NOUN
easat-8365	57	15	the	the	DET
easat-8365	57	16	number	number	NOUN
easat-8365	57	17	of	of	ADP
easat-8365	57	18	indicators	indicator	NOUN
easat-8365	57	19	[	[	X
easat-8365	57	20	25	25	NUM
easat-8365	57	21	]	]	PUNCT
easat-8365	57	22	.	.	PUNCT
easat-8365	58	1	with	with	ADP
easat-8365	58	2	33	33	NUM
easat-8365	58	3	indicators	indicator	NOUN
easat-8365	58	4	,	,	PUNCT
easat-8365	58	5	the	the	DET
easat-8365	58	6	minimum	minimum	NOUN
easat-8365	58	7	required	require	VERB
easat-8365	58	8	sample	sample	NOUN
easat-8365	58	9	size	size	NOUN
easat-8365	58	10	is	be	AUX
easat-8365	58	11	198	198	NUM
easat-8365	58	12	respondents	respondent	NOUN
easat-8365	58	13	(	(	PUNCT
easat-8365	58	14	33	33	NUM
easat-8365	58	15	×	×	NOUN
easat-8365	58	16	6	6	NUM
easat-8365	58	17	)	)	PUNCT
easat-8365	58	18	.	.	PUNCT
easat-8365	59	1	however	however	ADV
easat-8365	59	2	,	,	PUNCT
easat-8365	59	3	when	when	SCONJ
easat-8365	59	4	using	use	VERB
easat-8365	59	5	the	the	DET
easat-8365	59	6	structural	structural	ADJ
easat-8365	59	7	equation	equation	NOUN
easat-8365	59	8	model	model	NOUN
easat-8365	59	9	(	(	PUNCT
easat-8365	59	10	sem	sem	NOUN
easat-8365	59	11	)	)	PUNCT
easat-8365	59	12	,	,	PUNCT
easat-8365	59	13	the	the	DET
easat-8365	59	14	ideal	ideal	ADJ
easat-8365	59	15	sample	sample	NOUN
easat-8365	59	16	size	size	NOUN
easat-8365	59	17	ranges	range	VERB
easat-8365	59	18	between	between	ADP
easat-8365	59	19	200	200	NUM
easat-8365	59	20	and	and	CCONJ
easat-8365	59	21	400	400	NUM
easat-8365	59	22	respondents	respondent	NOUN
easat-8365	59	23	.	.	PUNCT
easat-8365	60	1	therefore	therefore	ADV
easat-8365	60	2	,	,	PUNCT
easat-8365	60	3	the	the	DET
easat-8365	60	4	researcher	researcher	NOUN
easat-8365	60	5	assigns	assign	VERB
easat-8365	60	6	200	200	NUM
easat-8365	60	7	respondents	respondent	NOUN
easat-8365	60	8	who	who	PRON
easat-8365	60	9	meet	meet	VERB
easat-8365	60	10	the	the	DET
easat-8365	60	11	predetermined	predetermine	VERB
easat-8365	60	12	criteria	criterion	NOUN
easat-8365	60	13	to	to	PART
easat-8365	60	14	ensure	ensure	VERB
easat-8365	60	15	the	the	DET
easat-8365	60	16	study	study	NOUN
easat-8365	60	17	meets	meet	VERB
easat-8365	60	18	the	the	DET
easat-8365	60	19	necessary	necessary	ADJ
easat-8365	60	20	requirements	requirement	NOUN
easat-8365	60	21	[	[	X
easat-8365	60	22	25	25	NUM
easat-8365	60	23	]	]	PUNCT
easat-8365	60	24	.	.	PUNCT
easat-8365	61	1	3.4	3.4	NUM
easat-8365	61	2	.	.	PUNCT
easat-8365	61	3	analysis	analysis	NOUN
easat-8365	61	4	and	and	CCONJ
easat-8365	61	5	hypothesis	hypothesis	NOUN
easat-8365	61	6	this	this	DET
easat-8365	61	7	study	study	NOUN
easat-8365	61	8	is	be	AUX
easat-8365	61	9	based	base	VERB
easat-8365	61	10	on	on	ADP
easat-8365	61	11	previous	previous	ADJ
easat-8365	61	12	research	research	NOUN
easat-8365	61	13	titled	title	VERB
easat-8365	61	14	"	"	PUNCT
easat-8365	61	15	the	the	DET
easat-8365	61	16	effects	effect	NOUN
easat-8365	61	17	of	of	ADP
easat-8365	61	18	influencer	influencer	NOUN
easat-8365	61	19	marketing	marketing	NOUN
easat-8365	61	20	on	on	ADP
easat-8365	61	21	overall	overall	ADJ
easat-8365	61	22	brand	brand	NOUN
easat-8365	61	23	equity	equity	NOUN
easat-8365	61	24	through	through	ADP
easat-8365	61	25	brand	brand	NOUN
easat-8365	61	26	awareness	awareness	NOUN
easat-8365	61	27	and	and	CCONJ
easat-8365	61	28	customer	customer	NOUN
easat-8365	61	29	brand	brand	NOUN
easat-8365	61	30	engagement	engagement	NOUN
easat-8365	61	31	"	"	PUNCT
easat-8365	62	1	[	[	X
easat-8365	62	2	26	26	NUM
easat-8365	62	3	]	]	PUNCT
easat-8365	62	4	.	.	PUNCT
easat-8365	63	1	the	the	DET
easat-8365	63	2	research	research	NOUN
easat-8365	63	3	design	design	NOUN
easat-8365	63	4	employs	employ	VERB
easat-8365	63	5	hypothesis	hypothesis	NOUN
easat-8365	63	6	testing	testing	NOUN
easat-8365	63	7	,	,	PUNCT
easat-8365	63	8	which	which	PRON
easat-8365	63	9	involves	involve	VERB
easat-8365	63	10	testing	test	VERB
easat-8365	63	11	a	a	DET
easat-8365	63	12	statement	statement	NOUN
easat-8365	63	13	using	use	VERB
easat-8365	63	14	statistical	statistical	ADJ
easat-8365	63	15	methods	method	NOUN
easat-8365	63	16	to	to	PART
easat-8365	63	17	determine	determine	VERB
easat-8365	63	18	whether	whether	SCONJ
easat-8365	63	19	the	the	DET
easat-8365	63	20	results	result	NOUN
easat-8365	63	21	are	be	AUX
easat-8365	63	22	statistically	statistically	ADV
easat-8365	63	23	significant	significant	ADJ
easat-8365	63	24	[	[	X
easat-8365	63	25	15	15	NUM
easat-8365	63	26	]	]	PUNCT
easat-8365	63	27	.	.	PUNCT
easat-8365	64	1	the	the	DET
easat-8365	64	2	data	datum	NOUN
easat-8365	64	3	is	be	AUX
easat-8365	64	4	collected	collect	VERB
easat-8365	64	5	using	use	VERB
easat-8365	64	6	a	a	DET
easat-8365	64	7	crosssectional	crosssectional	ADJ
easat-8365	64	8	approach	approach	NOUN
easat-8365	64	9	,	,	PUNCT
easat-8365	64	10	meaning	mean	VERB
easat-8365	64	11	that	that	SCONJ
easat-8365	64	12	data	datum	NOUN
easat-8365	64	13	is	be	AUX
easat-8365	64	14	gathered	gather	VERB
easat-8365	64	15	only	only	ADV
easat-8365	64	16	once	once	ADV
easat-8365	64	17	within	within	ADP
easat-8365	64	18	a	a	DET
easat-8365	64	19	specific	specific	ADJ
easat-8365	64	20	period	period	NOUN
easat-8365	64	21	[	[	X
easat-8365	64	22	27	27	NUM
easat-8365	64	23	]	]	PUNCT
easat-8365	64	24	.	.	PUNCT
easat-8365	65	1	h1	h1	PROPN
easat-8365	65	2	:	:	PUNCT
easat-8365	65	3	the	the	DET
easat-8365	65	4	smis	smis	NOUN
easat-8365	65	5	positively	positively	ADV
easat-8365	65	6	impacts	impact	VERB
easat-8365	65	7	brand	brand	NOUN
easat-8365	65	8	awareness	awareness	NOUN
easat-8365	65	9	.	.	PUNCT
easat-8365	66	1	h2	h2	NOUN
easat-8365	66	2	:	:	PUNCT
easat-8365	66	3	the	the	DET
easat-8365	66	4	smis	smis	NOUN
easat-8365	66	5	positively	positively	ADV
easat-8365	66	6	impacts	impact	VERB
easat-8365	66	7	the	the	DET
easat-8365	66	8	customer	customer	NOUN
easat-8365	66	9	brand	brand	NOUN
easat-8365	66	10	engagement	engagement	NOUN
easat-8365	66	11	.	.	PUNCT
easat-8365	67	1	h3	h3	NOUN
easat-8365	67	2	:	:	PUNCT
easat-8365	67	3	the	the	DET
easat-8365	67	4	brand	brand	NOUN
easat-8365	67	5	awareness	awareness	NOUN
easat-8365	67	6	positively	positively	ADV
easat-8365	67	7	impacts	impact	VERB
easat-8365	67	8	the	the	DET
easat-8365	67	9	overall	overall	ADJ
easat-8365	67	10	brand	brand	NOUN
easat-8365	67	11	equity	equity	NOUN
easat-8365	67	12	.	.	PUNCT
easat-8365	68	1	h4	h4	PROPN
easat-8365	68	2	:	:	PUNCT
easat-8365	68	3	the	the	DET
easat-8365	68	4	customer	customer	NOUN
easat-8365	68	5	brand	brand	NOUN
easat-8365	68	6	engagement	engagement	NOUN
easat-8365	68	7	positively	positively	ADV
easat-8365	68	8	impacts	impact	VERB
easat-8365	68	9	the	the	DET
easat-8365	68	10	overall	overall	ADJ
easat-8365	68	11	brand	brand	NOUN
easat-8365	68	12	equity	equity	NOUN
easat-8365	68	13	.	.	PUNCT
easat-8365	69	1	h5	h5	PROPN
easat-8365	69	2	:	:	PUNCT
easat-8365	69	3	the	the	DET
easat-8365	69	4	smis	smis	NOUN
easat-8365	69	5	positively	positively	ADV
easat-8365	69	6	impacts	impact	VERB
easat-8365	69	7	the	the	DET
easat-8365	69	8	overall	overall	ADJ
easat-8365	69	9	brand	brand	NOUN
easat-8365	69	10	equity	equity	NOUN
easat-8365	69	11	.	.	PUNCT
easat-8365	70	1	h6	h6	PROPN
easat-8365	70	2	:	:	PUNCT
easat-8365	70	3	the	the	DET
easat-8365	70	4	brand	brand	NOUN
easat-8365	70	5	awareness	awareness	NOUN
easat-8365	70	6	positively	positively	ADV
easat-8365	70	7	mediates	mediate	NOUN
easat-8365	70	8	between	between	ADP
easat-8365	70	9	smis	smis	PROPN
easat-8365	70	10	and	and	CCONJ
easat-8365	70	11	overall	overall	ADJ
easat-8365	70	12	brand	brand	NOUN
easat-8365	70	13	equity	equity	NOUN
easat-8365	70	14	.	.	PUNCT
easat-8365	71	1	h7	h7	PROPN
easat-8365	71	2	:	:	PUNCT
easat-8365	71	3	the	the	DET
easat-8365	71	4	customer	customer	NOUN
easat-8365	71	5	brand	brand	NOUN
easat-8365	71	6	engagement	engagement	NOUN
easat-8365	71	7	positively	positively	ADV
easat-8365	71	8	mediates	mediate	NOUN
easat-8365	71	9	between	between	ADP
easat-8365	71	10	smis	smis	PROPN
easat-8365	71	11	and	and	CCONJ
easat-8365	71	12	overall	overall	ADJ
easat-8365	71	13	brand	brand	NOUN
easat-8365	71	14	equity	equity	NOUN
easat-8365	71	15	.	.	PUNCT
easat-8365	72	1	2264	2264	NUM
easat-8365	72	2	edelweiss	edelweiss	PROPN
easat-8365	72	3	applied	apply	VERB
easat-8365	72	4	science	science	NOUN
easat-8365	72	5	and	and	CCONJ
easat-8365	72	6	technology	technology	NOUN
easat-8365	72	7	issn	issn	PROPN
easat-8365	72	8	:	:	PUNCT
easat-8365	72	9	2576	2576	NUM
easat-8365	72	10	-	-	SYM
easat-8365	72	11	8484	8484	NUM
easat-8365	72	12	vol	vol	NOUN
easat-8365	72	13	.	.	PROPN
easat-8365	73	1	9	9	NUM
easat-8365	73	2	,	,	PUNCT
easat-8365	73	3	no	no	INTJ
easat-8365	73	4	.	.	NOUN
easat-8365	74	1	6	6	NUM
easat-8365	74	2	:	:	SYM
easat-8365	74	3	2261	2261	NUM
easat-8365	74	4	-	-	SYM
easat-8365	74	5	2271	2271	NUM
easat-8365	74	6	,	,	PUNCT
easat-8365	74	7	2025	2025	NUM
easat-8365	74	8	doi	doi	NOUN
easat-8365	74	9	:	:	PUNCT
easat-8365	74	10	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	74	11	©	©	PROPN
easat-8365	74	12	2025	2025	NUM
easat-8365	74	13	by	by	ADP
easat-8365	74	14	the	the	DET
easat-8365	74	15	authors	author	NOUN
easat-8365	74	16	;	;	PUNCT
easat-8365	74	17	licensee	licensee	PROPN
easat-8365	74	18	learning	learn	VERB
easat-8365	74	19	gate	gate	NOUN
easat-8365	74	20	figure	figure	NOUN
easat-8365	74	21	1	1	NUM
easat-8365	74	22	.	.	PUNCT
easat-8365	74	23	research	research	NOUN
easat-8365	74	24	model	model	NOUN
easat-8365	74	25	.	.	PUNCT
easat-8365	75	1	4	4	X
easat-8365	75	2	.	.	NOUN
easat-8365	75	3	result	result	NOUN
easat-8365	75	4	and	and	CCONJ
easat-8365	75	5	discussion	discussion	NOUN
easat-8365	75	6	4.1	4.1	NUM
easat-8365	75	7	.	.	PUNCT
easat-8365	76	1	respondents	respondent	NOUN
easat-8365	76	2	’	'	PUNCT
easat-8365	76	3	profile	profile	VERB
easat-8365	76	4	the	the	DET
easat-8365	76	5	study	study	NOUN
easat-8365	76	6	involved	involve	VERB
easat-8365	76	7	300	300	NUM
easat-8365	76	8	respondents	respondent	NOUN
easat-8365	76	9	.	.	PUNCT
easat-8365	77	1	in	in	ADP
easat-8365	77	2	terms	term	NOUN
easat-8365	77	3	of	of	ADP
easat-8365	77	4	gender	gender	NOUN
easat-8365	77	5	,	,	PUNCT
easat-8365	77	6	the	the	DET
easat-8365	77	7	majority	majority	NOUN
easat-8365	77	8	were	be	AUX
easat-8365	77	9	female	female	ADJ
easat-8365	77	10	(	(	PUNCT
easat-8365	77	11	82.3	82.3	NUM
easat-8365	77	12	%	%	NOUN
easat-8365	77	13	)	)	PUNCT
easat-8365	77	14	,	,	PUNCT
easat-8365	77	15	while	while	SCONJ
easat-8365	77	16	only	only	ADV
easat-8365	77	17	17.7	17.7	NUM
easat-8365	77	18	%	%	NOUN
easat-8365	77	19	were	be	AUX
easat-8365	77	20	male	male	ADJ
easat-8365	77	21	.	.	PUNCT
easat-8365	78	1	regarding	regard	VERB
easat-8365	78	2	age	age	NOUN
easat-8365	78	3	,	,	PUNCT
easat-8365	78	4	most	most	ADJ
easat-8365	78	5	respondents	respondent	NOUN
easat-8365	78	6	were	be	AUX
easat-8365	78	7	between	between	ADP
easat-8365	78	8	20–29	20–29	NUM
easat-8365	78	9	years	year	NOUN
easat-8365	78	10	old	old	ADJ
easat-8365	78	11	(	(	PUNCT
easat-8365	78	12	64	64	NUM
easat-8365	78	13	%	%	NOUN
easat-8365	78	14	)	)	PUNCT
easat-8365	78	15	,	,	PUNCT
easat-8365	78	16	followed	follow	VERB
easat-8365	78	17	by	by	ADP
easat-8365	78	18	those	those	DET
easat-8365	78	19	aged	aged	ADJ
easat-8365	78	20	29–39	29–39	NUM
easat-8365	78	21	years	year	NOUN
easat-8365	78	22	(	(	PUNCT
easat-8365	78	23	26.3	26.3	NUM
easat-8365	78	24	%	%	NOUN
easat-8365	78	25	)	)	PUNCT
easat-8365	78	26	.	.	PUNCT
easat-8365	79	1	a	a	DET
easat-8365	79	2	smaller	small	ADJ
easat-8365	79	3	percentage	percentage	NOUN
easat-8365	79	4	fell	fall	VERB
easat-8365	79	5	in	in	ADP
easat-8365	79	6	the	the	DET
easat-8365	79	7	age	age	NOUN
easat-8365	79	8	ranges	range	NOUN
easat-8365	79	9	of	of	ADP
easat-8365	79	10	39–49	39–49	NUM
easat-8365	79	11	years	year	NOUN
easat-8365	79	12	(	(	PUNCT
easat-8365	79	13	6	6	NUM
easat-8365	79	14	%	%	NOUN
easat-8365	79	15	)	)	PUNCT
easat-8365	79	16	and	and	CCONJ
easat-8365	79	17	49–59	49–59	NOUN
easat-8365	79	18	years	year	NOUN
easat-8365	79	19	(	(	PUNCT
easat-8365	79	20	3.7	3.7	NUM
easat-8365	79	21	%	%	NOUN
easat-8365	79	22	)	)	PUNCT
easat-8365	79	23	.	.	PUNCT
easat-8365	80	1	for	for	ADP
easat-8365	80	2	education	education	NOUN
easat-8365	80	3	level	level	NOUN
easat-8365	80	4	,	,	PUNCT
easat-8365	80	5	35	35	NUM
easat-8365	80	6	%	%	NOUN
easat-8365	80	7	had	have	AUX
easat-8365	80	8	completed	complete	VERB
easat-8365	80	9	senior	senior	ADJ
easat-8365	80	10	high	high	ADJ
easat-8365	80	11	school	school	NOUN
easat-8365	80	12	or	or	CCONJ
easat-8365	80	13	its	its	PRON
easat-8365	80	14	equivalent	equivalent	ADJ
easat-8365	80	15	,	,	PUNCT
easat-8365	80	16	23	23	NUM
easat-8365	80	17	%	%	NOUN
easat-8365	80	18	held	hold	VERB
easat-8365	80	19	a	a	DET
easat-8365	80	20	diploma	diploma	NOUN
easat-8365	80	21	,	,	PUNCT
easat-8365	80	22	35.3	35.3	NUM
easat-8365	80	23	%	%	NOUN
easat-8365	80	24	had	have	VERB
easat-8365	80	25	a	a	DET
easat-8365	80	26	bachelor	bachelor	NOUN
easat-8365	80	27	’s	’s	PART
easat-8365	80	28	degree	degree	NOUN
easat-8365	80	29	,	,	PUNCT
easat-8365	80	30	5.7	5.7	NUM
easat-8365	80	31	%	%	NOUN
easat-8365	80	32	had	have	VERB
easat-8365	80	33	a	a	DET
easat-8365	80	34	master	master	NOUN
easat-8365	80	35	’s	’s	PART
easat-8365	80	36	degree	degree	NOUN
easat-8365	80	37	,	,	PUNCT
easat-8365	80	38	and	and	CCONJ
easat-8365	80	39	1	1	NUM
easat-8365	80	40	%	%	NOUN
easat-8365	80	41	held	hold	VERB
easat-8365	80	42	a	a	DET
easat-8365	80	43	doctoral	doctoral	ADJ
easat-8365	80	44	degree	degree	NOUN
easat-8365	80	45	.	.	PUNCT
easat-8365	81	1	in	in	ADP
easat-8365	81	2	terms	term	NOUN
easat-8365	81	3	of	of	ADP
easat-8365	81	4	employment	employment	NOUN
easat-8365	81	5	status	status	NOUN
easat-8365	81	6	,	,	PUNCT
easat-8365	81	7	34	34	NUM
easat-8365	81	8	%	%	NOUN
easat-8365	81	9	of	of	ADP
easat-8365	81	10	the	the	DET
easat-8365	81	11	respondents	respondent	NOUN
easat-8365	81	12	were	be	AUX
easat-8365	81	13	students	student	NOUN
easat-8365	81	14	.	.	PUNCT
easat-8365	82	1	other	other	ADJ
easat-8365	82	2	employment	employment	NOUN
easat-8365	82	3	categories	category	NOUN
easat-8365	82	4	included	include	VERB
easat-8365	82	5	private	private	ADJ
easat-8365	82	6	employees	employee	NOUN
easat-8365	82	7	(	(	PUNCT
easat-8365	82	8	29	29	NUM
easat-8365	82	9	%	%	NOUN
easat-8365	82	10	)	)	PUNCT
easat-8365	82	11	,	,	PUNCT
easat-8365	82	12	civil	civil	ADJ
easat-8365	82	13	servants	servant	NOUN
easat-8365	82	14	/	/	SYM
easat-8365	82	15	military	military	NOUN
easat-8365	82	16	/	/	SYM
easat-8365	82	17	police	police	NOUN
easat-8365	82	18	(	(	PUNCT
easat-8365	82	19	9.7	9.7	NUM
easat-8365	82	20	%	%	NOUN
easat-8365	82	21	)	)	PUNCT
easat-8365	82	22	,	,	PUNCT
easat-8365	82	23	entrepreneurs	entrepreneur	NOUN
easat-8365	82	24	(	(	PUNCT
easat-8365	82	25	7.7	7.7	NUM
easat-8365	82	26	%	%	NOUN
easat-8365	82	27	)	)	PUNCT
easat-8365	82	28	,	,	PUNCT
easat-8365	82	29	housewives	housewife	NOUN
easat-8365	82	30	(	(	PUNCT
easat-8365	82	31	7	7	NUM
easat-8365	82	32	%	%	NOUN
easat-8365	82	33	)	)	PUNCT
easat-8365	82	34	,	,	PUNCT
easat-8365	82	35	and	and	CCONJ
easat-8365	82	36	others	other	NOUN
easat-8365	82	37	(	(	PUNCT
easat-8365	82	38	12.6	12.6	NUM
easat-8365	82	39	%	%	NOUN
easat-8365	82	40	)	)	PUNCT
easat-8365	82	41	.	.	PUNCT
easat-8365	83	1	for	for	ADP
easat-8365	83	2	monthly	monthly	ADJ
easat-8365	83	3	income	income	NOUN
easat-8365	83	4	,	,	PUNCT
easat-8365	83	5	the	the	DET
easat-8365	83	6	largest	large	ADJ
easat-8365	83	7	group	group	NOUN
easat-8365	83	8	(	(	PUNCT
easat-8365	83	9	46	46	NUM
easat-8365	83	10	%	%	NOUN
easat-8365	83	11	)	)	PUNCT
easat-8365	83	12	earned	earn	VERB
easat-8365	83	13	between	between	ADP
easat-8365	83	14	rp2,500,001	rp2,500,001	PROPN
easat-8365	83	15	and	and	CCONJ
easat-8365	83	16	rp5,000,000	rp5,000,000	PROPN
easat-8365	83	17	.	.	PUNCT
easat-8365	84	1	this	this	PRON
easat-8365	84	2	was	be	AUX
easat-8365	84	3	followed	follow	VERB
easat-8365	84	4	by	by	ADP
easat-8365	84	5	those	those	PRON
easat-8365	84	6	earning	earn	VERB
easat-8365	84	7	rp5,000,001	rp5,000,001	NOUN
easat-8365	84	8	–	–	PUNCT
easat-8365	84	9	rp7,500,000	rp7,500,000	NOUN
easat-8365	84	10	(	(	PUNCT
easat-8365	84	11	24	24	NUM
easat-8365	84	12	%	%	NOUN
easat-8365	84	13	)	)	PUNCT
easat-8365	84	14	and	and	CCONJ
easat-8365	84	15	rp1,000,001	rp1,000,001	NOUN
easat-8365	84	16	–	–	PUNCT
easat-8365	84	17	rp2,500,000	rp2,500,000	ADJ
easat-8365	84	18	(	(	PUNCT
easat-8365	84	19	15	15	NUM
easat-8365	84	20	%	%	NOUN
easat-8365	84	21	)	)	PUNCT
easat-8365	84	22	.	.	PUNCT
easat-8365	85	1	smaller	small	ADJ
easat-8365	85	2	proportions	proportion	NOUN
easat-8365	85	3	of	of	ADP
easat-8365	85	4	respondents	respondent	NOUN
easat-8365	85	5	earned	earn	VERB
easat-8365	85	6	less	less	ADJ
easat-8365	85	7	than	than	ADP
easat-8365	85	8	rp1,000,000	rp1,000,000	NOUN
easat-8365	85	9	(	(	PUNCT
easat-8365	85	10	2.7	2.7	NUM
easat-8365	85	11	%	%	NOUN
easat-8365	85	12	)	)	PUNCT
easat-8365	85	13	,	,	PUNCT
easat-8365	85	14	rp7,500,001	rp7,500,001	PROPN
easat-8365	85	15	–	–	PUNCT
easat-8365	85	16	rp10,000,000	rp10,000,000	NOUN
easat-8365	85	17	(	(	PUNCT
easat-8365	85	18	8.3	8.3	NUM
easat-8365	85	19	%	%	NOUN
easat-8365	85	20	)	)	PUNCT
easat-8365	85	21	,	,	PUNCT
easat-8365	85	22	and	and	CCONJ
easat-8365	85	23	more	more	ADJ
easat-8365	85	24	than	than	ADP
easat-8365	85	25	rp10,000,000	rp10,000,000	NOUN
easat-8365	85	26	(	(	PUNCT
easat-8365	85	27	4	4	NUM
easat-8365	85	28	%	%	NOUN
easat-8365	85	29	)	)	PUNCT
easat-8365	85	30	.	.	PUNCT
easat-8365	86	1	the	the	DET
easat-8365	86	2	detailed	detailed	ADJ
easat-8365	86	3	dataset	dataset	NOUN
easat-8365	86	4	used	use	VERB
easat-8365	86	5	in	in	ADP
easat-8365	86	6	this	this	DET
easat-8365	86	7	study	study	NOUN
easat-8365	86	8	is	be	AUX
easat-8365	86	9	available	available	ADJ
easat-8365	86	10	at	at	ADP
easat-8365	86	11	the	the	DET
easat-8365	86	12	following	follow	VERB
easat-8365	86	13	link	link	NOUN
easat-8365	86	14	:	:	PUNCT
easat-8365	86	15	https://docs.google.com/spreadsheets/d/19snlxxnb5erl-plq1rz7tajjxklmjcsc8hhiudold8/edit?usp=sharing	https://docs.google.com/spreadsheets/d/19snlxxnb5erl-plq1rz7tajjxklmjcsc8hhiudold8/edit?usp=share	VERB
easat-8365	86	16	2265	2265	NUM
easat-8365	86	17	edelweiss	edelweiss	PROPN
easat-8365	86	18	applied	apply	VERB
easat-8365	86	19	science	science	NOUN
easat-8365	86	20	and	and	CCONJ
easat-8365	86	21	technology	technology	NOUN
easat-8365	86	22	issn	issn	PROPN
easat-8365	86	23	:	:	PUNCT
easat-8365	86	24	2576	2576	NUM
easat-8365	86	25	-	-	SYM
easat-8365	86	26	8484	8484	NUM
easat-8365	86	27	vol	vol	NOUN
easat-8365	86	28	.	.	PROPN
easat-8365	87	1	9	9	NUM
easat-8365	87	2	,	,	PUNCT
easat-8365	87	3	no	no	INTJ
easat-8365	87	4	.	.	NOUN
easat-8365	88	1	6	6	NUM
easat-8365	88	2	:	:	SYM
easat-8365	88	3	2261	2261	NUM
easat-8365	88	4	-	-	SYM
easat-8365	88	5	2271	2271	NUM
easat-8365	88	6	,	,	PUNCT
easat-8365	88	7	2025	2025	NUM
easat-8365	88	8	doi	doi	NOUN
easat-8365	88	9	:	:	PUNCT
easat-8365	88	10	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	88	11	©	©	PROPN
easat-8365	88	12	2025	2025	NUM
easat-8365	88	13	by	by	ADP
easat-8365	88	14	the	the	DET
easat-8365	88	15	authors	author	NOUN
easat-8365	88	16	;	;	PUNCT
easat-8365	88	17	licensee	licensee	PROPN
easat-8365	88	18	learning	learn	VERB
easat-8365	88	19	gate	gate	NOUN
easat-8365	88	20	table	table	NOUN
easat-8365	88	21	1	1	NUM
easat-8365	88	22	.	.	PUNCT
easat-8365	88	23	demographic	demographic	ADJ
easat-8365	88	24	profile	profile	NOUN
easat-8365	88	25	of	of	ADP
easat-8365	88	26	respondents	respondent	NOUN
easat-8365	88	27	’	'	PUNCT
easat-8365	88	28	.	.	PUNCT
easat-8365	89	1	variable	variable	ADJ
easat-8365	89	2	characteristic	characteristic	ADJ
easat-8365	89	3	frequency	frequency	NOUN
easat-8365	89	4	percentage	percentage	NOUN
easat-8365	89	5	gender	gender	NOUN
easat-8365	89	6	male	male	NOUN
easat-8365	89	7	53	53	NUM
easat-8365	89	8	17.7	17.7	NUM
easat-8365	89	9	%	%	NOUN
easat-8365	89	10	female	female	ADJ
easat-8365	89	11	247	247	NUM
easat-8365	89	12	82.3	82.3	NUM
easat-8365	89	13	%	%	NOUN
easat-8365	89	14	total	total	NOUN
easat-8365	89	15	300	300	NUM
easat-8365	89	16	100	100	NUM
easat-8365	89	17	%	%	NOUN
easat-8365	89	18	age	age	NOUN
easat-8365	89	19	20	20	NUM
easat-8365	89	20	–	–	PUNCT
easat-8365	89	21	29	29	NUM
easat-8365	89	22	years	year	NOUN
easat-8365	89	23	192	192	NUM
easat-8365	89	24	64.0	64.0	NUM
easat-8365	89	25	%	%	NOUN
easat-8365	89	26	>	>	X
easat-8365	89	27	29	29	NUM
easat-8365	89	28	–	–	PUNCT
easat-8365	89	29	39	39	NUM
easat-8365	89	30	years	year	NOUN
easat-8365	89	31	79	79	NUM
easat-8365	89	32	26.3	26.3	NUM
easat-8365	89	33	%	%	NOUN
easat-8365	89	34	>	>	PUNCT
easat-8365	89	35	39	39	NUM
easat-8365	89	36	–	–	PUNCT
easat-8365	89	37	49	49	NUM
easat-8365	89	38	years	year	NOUN
easat-8365	89	39	18	18	NUM
easat-8365	89	40	6.0	6.0	NUM
easat-8365	89	41	%	%	NOUN
easat-8365	89	42	>	>	SYM
easat-8365	89	43	49	49	NUM
easat-8365	89	44	–	–	SYM
easat-8365	89	45	59	59	NUM
easat-8365	89	46	years	year	NOUN
easat-8365	89	47	11	11	NUM
easat-8365	89	48	3.7	3.7	NUM
easat-8365	89	49	%	%	NOUN
easat-8365	89	50	total	total	NOUN
easat-8365	89	51	300	300	NUM
easat-8365	89	52	100	100	NUM
easat-8365	89	53	%	%	NOUN
easat-8365	89	54	last	last	ADJ
easat-8365	89	55	education	education	NOUN
easat-8365	89	56	level	level	NOUN
easat-8365	89	57	senior	senior	ADJ
easat-8365	89	58	high	high	ADJ
easat-8365	89	59	school	school	NOUN
easat-8365	89	60	or	or	CCONJ
easat-8365	89	61	equal	equal	ADJ
easat-8365	89	62	105	105	NUM
easat-8365	89	63	35.0	35.0	NUM
easat-8365	89	64	%	%	NOUN
easat-8365	89	65	diploma	diploma	NOUN
easat-8365	89	66	(	(	PUNCT
easat-8365	89	67	i	i	PROPN
easat-8365	89	68	/	/	SYM
easat-8365	89	69	ii	ii	PROPN
easat-8365	89	70	/	/	SYM
easat-8365	89	71	iii	iii	PROPN
easat-8365	89	72	/	/	SYM
easat-8365	89	73	iv	iv	NOUN
easat-8365	89	74	)	)	PUNCT
easat-8365	89	75	69	69	NUM
easat-8365	89	76	23.0	23.0	NUM
easat-8365	89	77	%	%	NOUN
easat-8365	89	78	bachelor	bachelor	NOUN
easat-8365	89	79	’s	’s	NOUN
easat-8365	89	80	degree	degree	NOUN
easat-8365	89	81	(	(	PUNCT
easat-8365	89	82	s1	s1	NOUN
easat-8365	89	83	)	)	PUNCT
easat-8365	89	84	106	106	NUM
easat-8365	89	85	35.3	35.3	NUM
easat-8365	89	86	%	%	NOUN
easat-8365	89	87	master	master	NOUN
easat-8365	89	88	’s	’s	NOUN
easat-8365	89	89	degree	degree	NOUN
easat-8365	89	90	(	(	PUNCT
easat-8365	89	91	s2	s2	PROPN
easat-8365	89	92	)	)	PUNCT
easat-8365	89	93	17	17	NUM
easat-8365	89	94	5.7	5.7	NUM
easat-8365	89	95	%	%	NOUN
easat-8365	89	96	doctoral	doctoral	ADJ
easat-8365	89	97	degree	degree	NOUN
easat-8365	89	98	(	(	PUNCT
easat-8365	89	99	s3	s3	PROPN
easat-8365	89	100	)	)	PUNCT
easat-8365	89	101	3	3	NUM
easat-8365	89	102	1.0	1.0	NUM
easat-8365	89	103	%	%	NOUN
easat-8365	89	104	total	total	NOUN
easat-8365	89	105	300	300	NUM
easat-8365	89	106	100	100	NUM
easat-8365	89	107	%	%	NOUN
easat-8365	89	108	employment	employment	NOUN
easat-8365	89	109	status	status	NOUN
easat-8365	89	110	student	student	NOUN
easat-8365	89	111	102	102	NUM
easat-8365	89	112	34.0	34.0	NUM
easat-8365	89	113	%	%	NOUN
easat-8365	89	114	civil	civil	ADJ
easat-8365	89	115	servant	servant	NOUN
easat-8365	89	116	/	/	SYM
easat-8365	89	117	military	military	ADJ
easat-8365	89	118	/	/	SYM
easat-8365	89	119	police	police	NOUN
easat-8365	89	120	29	29	NUM
easat-8365	89	121	9.7	9.7	NUM
easat-8365	89	122	%	%	NOUN
easat-8365	89	123	private	private	ADJ
easat-8365	89	124	employee	employee	NOUN
easat-8365	89	125	87	87	NUM
easat-8365	89	126	29.0	29.0	NUM
easat-8365	89	127	%	%	NOUN
easat-8365	89	128	entrepreneur	entrepreneur	NOUN
easat-8365	89	129	23	23	NUM
easat-8365	89	130	7.7	7.7	NUM
easat-8365	89	131	%	%	NOUN
easat-8365	89	132	housewife	housewife	NOUN
easat-8365	89	133	21	21	NUM
easat-8365	89	134	7.0	7.0	NUM
easat-8365	89	135	%	%	NOUN
easat-8365	89	136	others	other	NOUN
easat-8365	89	137	38	38	NUM
easat-8365	89	138	12.6	12.6	NUM
easat-8365	89	139	%	%	NOUN
easat-8365	89	140	total	total	NOUN
easat-8365	89	141	300	300	NUM
easat-8365	89	142	100	100	NUM
easat-8365	89	143	%	%	NOUN
easat-8365	89	144	monthly	monthly	ADJ
easat-8365	89	145	income	income	NOUN
easat-8365	89	146	≤	≤	NOUN
easat-8365	89	147	rp1,000,000	rp1,000,000	NOUN
easat-8365	89	148	8	8	NUM
easat-8365	89	149	2.7	2.7	NUM
easat-8365	89	150	%	%	NOUN
easat-8365	89	151	rp1,000,001	rp1,000,001	NOUN
easat-8365	89	152	–	–	PUNCT
easat-8365	89	153	rp2,500,000	rp2,500,000	PROPN
easat-8365	89	154	45	45	NUM
easat-8365	89	155	15.0	15.0	NUM
easat-8365	89	156	%	%	NOUN
easat-8365	89	157	rp2,500,001	rp2,500,001	NOUN
easat-8365	89	158	–	–	PUNCT
easat-8365	89	159	rp5,000,000	rp5,000,000	NOUN
easat-8365	89	160	138	138	NUM
easat-8365	89	161	46.0	46.0	NUM
easat-8365	89	162	%	%	NOUN
easat-8365	89	163	rp5,000,001	rp5,000,001	NOUN
easat-8365	89	164	–	–	PUNCT
easat-8365	89	165	rp7,500,000	rp7,500,000	NOUN
easat-8365	89	166	72	72	NUM
easat-8365	89	167	24.0	24.0	NUM
easat-8365	89	168	%	%	NOUN
easat-8365	89	169	rp7,500,001	rp7,500,001	ADJ
easat-8365	89	170	–	–	PUNCT
easat-8365	89	171	rp10,000,000	rp10,000,000	NOUN
easat-8365	89	172	25	25	NUM
easat-8365	89	173	8.3	8.3	NUM
easat-8365	89	174	%	%	NOUN
easat-8365	89	175	>	>	PUNCT
easat-8365	89	176	rp10,000,000	rp10,000,000	PROPN
easat-8365	89	177	12	12	NUM
easat-8365	89	178	4.0	4.0	NUM
easat-8365	89	179	%	%	NOUN
easat-8365	89	180	total	total	NOUN
easat-8365	89	181	300	300	NUM
easat-8365	89	182	100	100	NUM
easat-8365	89	183	%	%	NOUN
easat-8365	89	184	4.2	4.2	NUM
easat-8365	89	185	.	.	PUNCT
easat-8365	90	1	measurement	measurement	NOUN
easat-8365	90	2	model	model	NOUN
easat-8365	90	3	validity	validity	NOUN
easat-8365	90	4	testing	testing	NOUN
easat-8365	90	5	aims	aim	VERB
easat-8365	90	6	to	to	PART
easat-8365	90	7	determine	determine	VERB
easat-8365	90	8	whether	whether	SCONJ
easat-8365	90	9	an	an	DET
easat-8365	90	10	indicator	indicator	NOUN
easat-8365	90	11	is	be	AUX
easat-8365	90	12	appropriate	appropriate	ADJ
easat-8365	90	13	and	and	CCONJ
easat-8365	90	14	accurate	accurate	ADJ
easat-8365	90	15	for	for	ADP
easat-8365	90	16	measuring	measure	VERB
easat-8365	90	17	a	a	DET
easat-8365	90	18	research	research	NOUN
easat-8365	90	19	variable	variable	NOUN
easat-8365	90	20	[	[	X
easat-8365	90	21	24	24	NUM
easat-8365	90	22	]	]	PUNCT
easat-8365	90	23	.	.	PUNCT
easat-8365	91	1	this	this	DET
easat-8365	91	2	study	study	NOUN
easat-8365	91	3	uses	use	VERB
easat-8365	91	4	confirmatory	confirmatory	ADJ
easat-8365	91	5	factor	factor	NOUN
easat-8365	91	6	analysis	analysis	NOUN
easat-8365	91	7	(	(	PUNCT
easat-8365	91	8	cfa	cfa	NOUN
easat-8365	91	9	)	)	PUNCT
easat-8365	91	10	to	to	PART
easat-8365	91	11	assess	assess	VERB
easat-8365	91	12	validity	validity	NOUN
easat-8365	91	13	by	by	ADP
easat-8365	91	14	comparing	compare	VERB
easat-8365	91	15	each	each	DET
easat-8365	91	16	item	item	NOUN
easat-8365	91	17	's	's	PART
easat-8365	91	18	factor	factor	NOUN
easat-8365	91	19	loading	loading	NOUN
easat-8365	91	20	to	to	ADP
easat-8365	91	21	the	the	DET
easat-8365	91	22	standard	standard	ADJ
easat-8365	91	23	threshold	threshold	NOUN
easat-8365	91	24	.	.	PUNCT
easat-8365	92	1	with	with	ADP
easat-8365	92	2	300	300	NUM
easat-8365	92	3	respondents	respondent	NOUN
easat-8365	92	4	,	,	PUNCT
easat-8365	92	5	a	a	DET
easat-8365	92	6	factor	factor	NOUN
easat-8365	92	7	loading	loading	NOUN
easat-8365	92	8	of	of	ADP
easat-8365	92	9	≥	≥	NOUN
easat-8365	92	10	0.40	0.40	NUM
easat-8365	92	11	is	be	AUX
easat-8365	92	12	considered	consider	VERB
easat-8365	92	13	valid	valid	ADJ
easat-8365	92	14	[	[	X
easat-8365	92	15	25	25	NUM
easat-8365	92	16	]	]	PUNCT
easat-8365	92	17	.	.	PUNCT
easat-8365	93	1	reliability	reliability	NOUN
easat-8365	93	2	testing	testing	NOUN
easat-8365	93	3	evaluates	evaluate	VERB
easat-8365	93	4	whether	whether	SCONJ
easat-8365	93	5	each	each	DET
easat-8365	93	6	indicator	indicator	NOUN
easat-8365	93	7	is	be	AUX
easat-8365	93	8	consistent	consistent	ADJ
easat-8365	93	9	and	and	CCONJ
easat-8365	93	10	accurate	accurate	ADJ
easat-8365	93	11	in	in	ADP
easat-8365	93	12	measuring	measure	VERB
easat-8365	93	13	the	the	DET
easat-8365	93	14	intended	intend	VERB
easat-8365	93	15	variable	variable	NOUN
easat-8365	93	16	.	.	PUNCT
easat-8365	94	1	reliability	reliability	NOUN
easat-8365	94	2	is	be	AUX
easat-8365	94	3	assessed	assess	VERB
easat-8365	94	4	using	use	VERB
easat-8365	94	5	cronbach	cronbach	PROPN
easat-8365	94	6	’s	’s	PART
easat-8365	94	7	alpha	alpha	NOUN
easat-8365	94	8	,	,	PUNCT
easat-8365	94	9	a	a	DET
easat-8365	94	10	coefficient	coefficient	NOUN
easat-8365	94	11	that	that	PRON
easat-8365	94	12	shows	show	VERB
easat-8365	94	13	how	how	SCONJ
easat-8365	94	14	well	well	ADV
easat-8365	94	15	the	the	DET
easat-8365	94	16	indicators	indicator	NOUN
easat-8365	94	17	correlate	correlate	VERB
easat-8365	94	18	positively	positively	ADV
easat-8365	94	19	with	with	ADP
easat-8365	94	20	one	one	NUM
easat-8365	94	21	another	another	DET
easat-8365	94	22	.	.	PUNCT
easat-8365	95	1	a	a	DET
easat-8365	95	2	variable	variable	NOUN
easat-8365	95	3	is	be	AUX
easat-8365	95	4	considered	consider	VERB
easat-8365	95	5	reliable	reliable	ADJ
easat-8365	95	6	if	if	SCONJ
easat-8365	95	7	cronbach	cronbach	NOUN
easat-8365	95	8	’s	’s	PART
easat-8365	95	9	alpha	alpha	NOUN
easat-8365	95	10	is	be	AUX
easat-8365	95	11	≥	≥	NOUN
easat-8365	95	12	0.6	0.6	NUM
easat-8365	95	13	(	(	PUNCT
easat-8365	95	14	[	[	X
easat-8365	95	15	24	24	NUM
easat-8365	95	16	]	]	PUNCT
easat-8365	95	17	.	.	PUNCT
easat-8365	96	1	2266	2266	NUM
easat-8365	96	2	edelweiss	edelweiss	PROPN
easat-8365	96	3	applied	apply	VERB
easat-8365	96	4	science	science	NOUN
easat-8365	96	5	and	and	CCONJ
easat-8365	96	6	technology	technology	NOUN
easat-8365	96	7	issn	issn	PROPN
easat-8365	96	8	:	:	PUNCT
easat-8365	96	9	2576	2576	NUM
easat-8365	96	10	-	-	SYM
easat-8365	96	11	8484	8484	NUM
easat-8365	96	12	vol	vol	NOUN
easat-8365	96	13	.	.	PROPN
easat-8365	97	1	9	9	NUM
easat-8365	97	2	,	,	PUNCT
easat-8365	97	3	no	no	INTJ
easat-8365	97	4	.	.	NOUN
easat-8365	98	1	6	6	NUM
easat-8365	98	2	:	:	SYM
easat-8365	98	3	2261	2261	NUM
easat-8365	98	4	-	-	SYM
easat-8365	98	5	2271	2271	NUM
easat-8365	98	6	,	,	PUNCT
easat-8365	98	7	2025	2025	NUM
easat-8365	98	8	doi	doi	NOUN
easat-8365	98	9	:	:	PUNCT
easat-8365	98	10	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	98	11	©	©	PROPN
easat-8365	98	12	2025	2025	NUM
easat-8365	98	13	by	by	ADP
easat-8365	98	14	the	the	DET
easat-8365	98	15	authors	author	NOUN
easat-8365	98	16	;	;	PUNCT
easat-8365	98	17	licensee	licensee	PROPN
easat-8365	98	18	learning	learn	VERB
easat-8365	98	19	gate	gate	NOUN
easat-8365	98	20	table	table	NOUN
easat-8365	98	21	2	2	NUM
easat-8365	98	22	.	.	PUNCT
easat-8365	98	23	shows	show	VERB
easat-8365	98	24	the	the	DET
easat-8365	98	25	results	result	NOUN
easat-8365	98	26	of	of	ADP
easat-8365	98	27	the	the	DET
easat-8365	98	28	reliability	reliability	NOUN
easat-8365	98	29	and	and	CCONJ
easat-8365	98	30	validity	validity	NOUN
easat-8365	98	31	tests	test	NOUN
easat-8365	98	32	.	.	PUNCT
easat-8365	99	1	constructs	construct	VERB
easat-8365	99	2	item	item	NOUN
easat-8365	99	3	description	description	NOUN
easat-8365	99	4	factor	factor	NOUN
easat-8365	99	5	loading	loading	NOUN
easat-8365	99	6	cronbach	cronbach	NOUN
easat-8365	99	7	's	's	PART
easat-8365	99	8	alpha	alpha	ADJ
easat-8365	99	9	social	social	ADJ
easat-8365	99	10	media	medium	NOUN
easat-8365	99	11	influencers	influencer	NOUN
easat-8365	99	12	smis1	smis1	VERB
easat-8365	100	1	i	i	PRON
easat-8365	100	2	believe	believe	VERB
easat-8365	100	3	the	the	DET
easat-8365	100	4	influencer	influencer	NOUN
easat-8365	100	5	i	i	PRON
easat-8365	100	6	follow	follow	VERB
easat-8365	100	7	provides	provide	VERB
easat-8365	100	8	honest	honest	ADJ
easat-8365	100	9	information	information	NOUN
easat-8365	100	10	about	about	ADP
easat-8365	100	11	products	product	NOUN
easat-8365	100	12	/	/	SYM
easat-8365	100	13	brands	brand	NOUN
easat-8365	100	14	.	.	PUNCT
easat-8365	101	1	0.893	0.893	NUM
easat-8365	101	2	0.861	0.861	NUM
easat-8365	101	3	smis2	smis2	NOUN
easat-8365	102	1	the	the	DET
easat-8365	102	2	influencer	influencer	NOUN
easat-8365	102	3	i	i	PRON
easat-8365	102	4	follow	follow	VERB
easat-8365	102	5	has	have	VERB
easat-8365	102	6	a	a	DET
easat-8365	102	7	good	good	ADJ
easat-8365	102	8	reputation	reputation	NOUN
easat-8365	102	9	for	for	ADP
easat-8365	102	10	giving	give	VERB
easat-8365	102	11	product	product	NOUN
easat-8365	102	12	recommendations	recommendation	NOUN
easat-8365	102	13	.	.	PUNCT
easat-8365	103	1	0.914	0.914	NUM
easat-8365	103	2	smis3	smis3	NOUN
easat-8365	104	1	i	i	PRON
easat-8365	104	2	feel	feel	VERB
easat-8365	104	3	that	that	SCONJ
easat-8365	104	4	the	the	DET
easat-8365	104	5	influencer	influencer	NOUN
easat-8365	104	6	i	i	PRON
easat-8365	104	7	follow	follow	VERB
easat-8365	104	8	does	do	AUX
easat-8365	104	9	not	not	PART
easat-8365	104	10	exaggerate	exaggerate	VERB
easat-8365	104	11	when	when	SCONJ
easat-8365	104	12	promoting	promote	VERB
easat-8365	104	13	a	a	DET
easat-8365	104	14	product	product	NOUN
easat-8365	104	15	.	.	PUNCT
easat-8365	105	1	0.878	0.878	NUM
easat-8365	105	2	smis4	smis4	NOUN
easat-8365	106	1	i	i	PRON
easat-8365	106	2	trust	trust	VERB
easat-8365	106	3	the	the	DET
easat-8365	106	4	influencer	influencer	NOUN
easat-8365	106	5	’s	’s	PART
easat-8365	106	6	opinions	opinion	NOUN
easat-8365	106	7	about	about	ADP
easat-8365	106	8	the	the	DET
easat-8365	106	9	products	product	NOUN
easat-8365	106	10	they	they	PRON
easat-8365	106	11	promote	promote	VERB
easat-8365	106	12	.	.	PUNCT
easat-8365	107	1	0.845	0.845	NUM
easat-8365	107	2	smis5	smis5	NOUN
easat-8365	107	3	the	the	DET
easat-8365	107	4	influencer	influencer	NOUN
easat-8365	107	5	i	i	PRON
easat-8365	107	6	follow	follow	VERB
easat-8365	107	7	has	have	VERB
easat-8365	107	8	a	a	DET
easat-8365	107	9	good	good	ADJ
easat-8365	107	10	understanding	understanding	NOUN
easat-8365	107	11	of	of	ADP
easat-8365	107	12	the	the	DET
easat-8365	107	13	products	product	NOUN
easat-8365	107	14	they	they	PRON
easat-8365	107	15	promote	promote	VERB
easat-8365	107	16	.	.	PUNCT
easat-8365	108	1	0.896	0.896	NUM
easat-8365	108	2	smis6	smis6	NOUN
easat-8365	109	1	i	i	PRON
easat-8365	109	2	consider	consider	VERB
easat-8365	109	3	the	the	DET
easat-8365	109	4	influencer	influencer	NOUN
easat-8365	109	5	an	an	DET
easat-8365	109	6	expert	expert	NOUN
easat-8365	109	7	in	in	ADP
easat-8365	109	8	their	their	PRON
easat-8365	109	9	field	field	NOUN
easat-8365	109	10	.	.	PUNCT
easat-8365	110	1	0.904	0.904	NUM
easat-8365	110	2	smis7	smis7	PROPN
easat-8365	110	3	the	the	DET
easat-8365	110	4	influencer	influencer	NOUN
easat-8365	111	1	i	i	PRON
easat-8365	111	2	follow	follow	VERB
easat-8365	111	3	often	often	ADV
easat-8365	111	4	provides	provide	VERB
easat-8365	111	5	indepth	indepth	ADJ
easat-8365	111	6	reviews	review	NOUN
easat-8365	111	7	of	of	ADP
easat-8365	111	8	products	product	NOUN
easat-8365	111	9	or	or	CCONJ
easat-8365	111	10	services	service	NOUN
easat-8365	111	11	.	.	PUNCT
easat-8365	112	1	0.891	0.891	NUM
easat-8365	112	2	smis8	smis8	NOUN
easat-8365	113	1	i	i	PRON
easat-8365	113	2	feel	feel	VERB
easat-8365	113	3	that	that	SCONJ
easat-8365	113	4	the	the	DET
easat-8365	113	5	influencer	influencer	NOUN
easat-8365	113	6	understands	understand	VERB
easat-8365	113	7	the	the	DET
easat-8365	113	8	latest	late	ADJ
easat-8365	113	9	trends	trend	NOUN
easat-8365	113	10	in	in	ADP
easat-8365	113	11	the	the	DET
easat-8365	113	12	relevant	relevant	ADJ
easat-8365	113	13	industry	industry	NOUN
easat-8365	113	14	.	.	PUNCT
easat-8365	114	1	0.847	0.847	NUM
easat-8365	114	2	smis9	smis9	ADJ
easat-8365	115	1	i	i	PRON
easat-8365	115	2	am	be	AUX
easat-8365	115	3	interested	interested	ADJ
easat-8365	115	4	in	in	ADP
easat-8365	115	5	the	the	DET
easat-8365	115	6	way	way	NOUN
easat-8365	115	7	the	the	DET
easat-8365	115	8	influencer	influencer	NOUN
easat-8365	115	9	presents	present	VERB
easat-8365	115	10	information	information	NOUN
easat-8365	115	11	about	about	ADP
easat-8365	115	12	the	the	DET
easat-8365	115	13	product	product	NOUN
easat-8365	115	14	/	/	SYM
easat-8365	115	15	brand	brand	NOUN
easat-8365	115	16	.	.	PUNCT
easat-8365	116	1	0.905	0.905	VERB
easat-8365	116	2	smis10	smis10	NOUN
easat-8365	116	3	the	the	DET
easat-8365	116	4	influencer	influencer	NOUN
easat-8365	116	5	i	i	PRON
easat-8365	116	6	follow	follow	VERB
easat-8365	116	7	has	have	VERB
easat-8365	116	8	an	an	DET
easat-8365	116	9	attractive	attractive	ADJ
easat-8365	116	10	and	and	CCONJ
easat-8365	116	11	relatable	relatable	ADJ
easat-8365	116	12	personality	personality	NOUN
easat-8365	116	13	.	.	PUNCT
easat-8365	117	1	0.842	0.842	NUM
easat-8365	117	2	smis11	smis11	NOUN
easat-8365	117	3	i	i	PRON
easat-8365	117	4	am	be	AUX
easat-8365	117	5	interested	interested	ADJ
easat-8365	117	6	in	in	ADP
easat-8365	117	7	trying	try	VERB
easat-8365	117	8	the	the	DET
easat-8365	117	9	products	product	NOUN
easat-8365	117	10	promoted	promote	VERB
easat-8365	117	11	by	by	ADP
easat-8365	117	12	the	the	DET
easat-8365	117	13	influencer	influencer	NOUN
easat-8365	117	14	i	i	PRON
easat-8365	117	15	follow	follow	VERB
easat-8365	117	16	.	.	PUNCT
easat-8365	118	1	0.842	0.842	NUM
easat-8365	118	2	smis12	smis12	VERB
easat-8365	118	3	the	the	DET
easat-8365	118	4	influencer	influencer	NOUN
easat-8365	118	5	’s	’s	PART
easat-8365	118	6	lifestyle	lifestyle	NOUN
easat-8365	118	7	reflects	reflect	VERB
easat-8365	118	8	my	my	PRON
easat-8365	118	9	aspirations	aspiration	NOUN
easat-8365	118	10	toward	toward	ADP
easat-8365	118	11	a	a	DET
easat-8365	118	12	certain	certain	ADJ
easat-8365	118	13	product	product	NOUN
easat-8365	118	14	/	/	SYM
easat-8365	118	15	brand	brand	NOUN
easat-8365	118	16	.	.	PUNCT
easat-8365	119	1	0.825	0.825	NUM
easat-8365	119	2	smis13	smis13	NOUN
easat-8365	119	3	i	i	PRON
easat-8365	119	4	often	often	ADV
easat-8365	119	5	interact	interact	VERB
easat-8365	119	6	with	with	ADP
easat-8365	119	7	content	content	NOUN
easat-8365	119	8	created	create	VERB
easat-8365	119	9	by	by	ADP
easat-8365	119	10	the	the	DET
easat-8365	119	11	influencer	influencer	NOUN
easat-8365	119	12	(	(	PUNCT
easat-8365	119	13	likes	like	NOUN
easat-8365	119	14	,	,	PUNCT
easat-8365	119	15	comments	comment	NOUN
easat-8365	119	16	,	,	PUNCT
easat-8365	119	17	shares	share	NOUN
easat-8365	119	18	,	,	PUNCT
easat-8365	119	19	etc	etc	X
easat-8365	119	20	.	.	X
easat-8365	119	21	)	)	PUNCT
easat-8365	119	22	.	.	PUNCT
easat-8365	120	1	0.789	0.789	NUM
easat-8365	120	2	smis14	smis14	NOUN
easat-8365	120	3	i	i	PRON
easat-8365	120	4	follow	follow	VERB
easat-8365	120	5	the	the	DET
easat-8365	120	6	influencer	influencer	NOUN
easat-8365	120	7	because	because	SCONJ
easat-8365	120	8	they	they	PRON
easat-8365	120	9	have	have	VERB
easat-8365	120	10	many	many	ADJ
easat-8365	120	11	followers	follower	NOUN
easat-8365	120	12	and	and	CCONJ
easat-8365	120	13	often	often	ADV
easat-8365	120	14	discuss	discuss	VERB
easat-8365	120	15	interesting	interesting	ADJ
easat-8365	120	16	products	product	NOUN
easat-8365	120	17	.	.	PUNCT
easat-8365	121	1	0.831	0.831	NUM
easat-8365	121	2	smis15	smis15	NOUN
easat-8365	122	1	i	i	PRON
easat-8365	122	2	feel	feel	VERB
easat-8365	122	3	that	that	SCONJ
easat-8365	122	4	the	the	DET
easat-8365	122	5	influencer	influencer	NOUN
easat-8365	122	6	has	have	VERB
easat-8365	122	7	a	a	DET
easat-8365	122	8	close	close	ADJ
easat-8365	122	9	relationship	relationship	NOUN
easat-8365	122	10	with	with	ADP
easat-8365	122	11	their	their	PRON
easat-8365	122	12	followers	follower	NOUN
easat-8365	122	13	.	.	PUNCT
easat-8365	123	1	0.853	0.853	NUM
easat-8365	123	2	smis16	smis16	NOUN
easat-8365	123	3	i	i	PRON
easat-8365	123	4	often	often	ADV
easat-8365	123	5	seek	seek	VERB
easat-8365	123	6	further	further	ADJ
easat-8365	123	7	information	information	NOUN
easat-8365	123	8	about	about	ADP
easat-8365	123	9	a	a	DET
easat-8365	123	10	product	product	NOUN
easat-8365	123	11	after	after	ADP
easat-8365	123	12	seeing	see	VERB
easat-8365	123	13	the	the	DET
easat-8365	123	14	influencer	influencer	NOUN
easat-8365	123	15	talk	talk	VERB
easat-8365	123	16	about	about	ADP
easat-8365	123	17	it	it	PRON
easat-8365	123	18	.	.	PUNCT
easat-8365	124	1	0.876	0.876	NUM
easat-8365	124	2	smis17	smis17	NOUN
easat-8365	125	1	i	i	PRON
easat-8365	125	2	feel	feel	VERB
easat-8365	125	3	that	that	SCONJ
easat-8365	125	4	the	the	DET
easat-8365	125	5	influencer	influencer	NOUN
easat-8365	125	6	provides	provide	VERB
easat-8365	125	7	sincere	sincere	ADJ
easat-8365	125	8	and	and	CCONJ
easat-8365	125	9	genuine	genuine	ADJ
easat-8365	125	10	opinions	opinion	NOUN
easat-8365	125	11	.	.	PUNCT
easat-8365	126	1	0.857	0.857	NUM
easat-8365	126	2	smis18	smis18	NOUN
easat-8365	126	3	the	the	DET
easat-8365	126	4	content	content	NOUN
easat-8365	126	5	shared	share	VERB
easat-8365	126	6	by	by	ADP
easat-8365	126	7	the	the	DET
easat-8365	126	8	influencer	influencer	NOUN
easat-8365	126	9	matches	match	VERB
easat-8365	126	10	my	my	PRON
easat-8365	126	11	interests	interest	NOUN
easat-8365	126	12	and	and	CCONJ
easat-8365	126	13	needs	need	NOUN
easat-8365	126	14	.	.	PUNCT
easat-8365	127	1	0.890	0.890	NUM
easat-8365	127	2	smis19	smis19	NOUN
easat-8365	127	3	i	i	PRON
easat-8365	127	4	feel	feel	VERB
easat-8365	127	5	that	that	SCONJ
easat-8365	127	6	the	the	DET
easat-8365	127	7	influencer	influencer	NOUN
easat-8365	127	8	promotes	promote	VERB
easat-8365	127	9	products	product	NOUN
easat-8365	127	10	not	not	PART
easat-8365	127	11	only	only	ADV
easat-8365	127	12	for	for	ADP
easat-8365	127	13	personal	personal	ADJ
easat-8365	127	14	gain	gain	NOUN
easat-8365	127	15	but	but	CCONJ
easat-8365	127	16	also	also	ADV
easat-8365	127	17	to	to	PART
easat-8365	127	18	help	help	VERB
easat-8365	127	19	their	their	PRON
easat-8365	127	20	followers	follower	NOUN
easat-8365	127	21	.	.	PUNCT
easat-8365	128	1	0.858	0.858	NUM
easat-8365	128	2	smis20	smis20	NOUN
easat-8365	128	3	i	i	PRON
easat-8365	128	4	trust	trust	VERB
easat-8365	128	5	influencer	influencer	NOUN
easat-8365	128	6	recommendations	recommendation	NOUN
easat-8365	128	7	more	more	ADJ
easat-8365	128	8	than	than	ADP
easat-8365	128	9	traditional	traditional	ADJ
easat-8365	128	10	advertisements	advertisement	NOUN
easat-8365	128	11	.	.	PUNCT
easat-8365	129	1	0.666	0.666	NUM
easat-8365	129	2	customers	customer	NOUN
easat-8365	129	3	brand	brand	NOUN
easat-8365	129	4	engagement	engagement	PROPN
easat-8365	129	5	cbe1	cbe1	PROPN
easat-8365	129	6	i	i	PRON
easat-8365	129	7	often	often	ADV
easat-8365	129	8	think	think	VERB
easat-8365	129	9	about	about	ADP
easat-8365	129	10	this	this	DET
easat-8365	129	11	brand	brand	NOUN
easat-8365	129	12	and	and	CCONJ
easat-8365	129	13	discuss	discuss	VERB
easat-8365	129	14	it	it	PRON
easat-8365	129	15	with	with	ADP
easat-8365	129	16	friends	friend	NOUN
easat-8365	129	17	or	or	CCONJ
easat-8365	129	18	family	family	NOUN
easat-8365	129	19	.	.	PUNCT
easat-8365	130	1	0.670	0.670	NUM
easat-8365	130	2	0.722	0.722	NUM
easat-8365	130	3	cbe2	cbe2	NOUN
easat-8365	130	4	i	i	PRON
easat-8365	130	5	feel	feel	VERB
easat-8365	130	6	an	an	DET
easat-8365	130	7	emotional	emotional	ADJ
easat-8365	130	8	connection	connection	NOUN
easat-8365	130	9	to	to	ADP
easat-8365	130	10	this	this	DET
easat-8365	130	11	brand	brand	NOUN
easat-8365	130	12	.	.	PUNCT
easat-8365	131	1	0.699	0.699	NUM
easat-8365	131	2	cbe3	cbe3	PROPN
easat-8365	131	3	i	i	PRON
easat-8365	131	4	feel	feel	VERB
easat-8365	131	5	happy	happy	ADJ
easat-8365	131	6	when	when	SCONJ
easat-8365	131	7	i	i	PRON
easat-8365	131	8	see	see	VERB
easat-8365	131	9	this	this	DET
easat-8365	131	10	brand	brand	NOUN
easat-8365	131	11	grow	grow	VERB
easat-8365	131	12	.	.	PUNCT
easat-8365	132	1	0.611	0.611	NUM
easat-8365	132	2	cbe4	cbe4	NOUN
easat-8365	132	3	i	i	PRON
easat-8365	132	4	often	often	ADV
easat-8365	132	5	share	share	VERB
easat-8365	132	6	content	content	NOUN
easat-8365	132	7	related	relate	VERB
easat-8365	132	8	to	to	ADP
easat-8365	132	9	this	this	DET
easat-8365	132	10	brand	brand	NOUN
easat-8365	132	11	on	on	ADP
easat-8365	132	12	social	social	ADJ
easat-8365	132	13	media	medium	NOUN
easat-8365	132	14	.	.	PUNCT
easat-8365	133	1	0.704	0.704	NUM
easat-8365	133	2	cbe5	cbe5	PROPN
easat-8365	134	1	i	i	PRON
easat-8365	134	2	tend	tend	VERB
easat-8365	134	3	to	to	PART
easat-8365	134	4	participate	participate	VERB
easat-8365	134	5	in	in	ADP
easat-8365	134	6	promotional	promotional	ADJ
easat-8365	134	7	campaigns	campaign	NOUN
easat-8365	134	8	organized	organize	VERB
easat-8365	134	9	by	by	ADP
easat-8365	134	10	this	this	DET
easat-8365	134	11	brand	brand	NOUN
easat-8365	134	12	.	.	PUNCT
easat-8365	135	1	0.752	0.752	NUM
easat-8365	135	2	brand	brand	NOUN
easat-8365	135	3	awareness	awareness	NOUN
easat-8365	135	4	ba1	ba1	NOUN
easat-8365	135	5	i	i	PRON
easat-8365	135	6	instantly	instantly	ADV
easat-8365	135	7	recognize	recognize	VERB
easat-8365	135	8	this	this	DET
easat-8365	135	9	brand	brand	NOUN
easat-8365	135	10	when	when	SCONJ
easat-8365	135	11	i	i	PRON
easat-8365	135	12	see	see	VERB
easat-8365	135	13	its	its	PRON
easat-8365	135	14	logo	logo	NOUN
easat-8365	135	15	or	or	CCONJ
easat-8365	135	16	hear	hear	VERB
easat-8365	135	17	its	its	PRON
easat-8365	135	18	name	name	NOUN
easat-8365	135	19	.	.	PUNCT
easat-8365	136	1	0.736	0.736	NUM
easat-8365	136	2	0.675	0.675	NUM
easat-8365	136	3	ba2	ba2	PROPN
easat-8365	136	4	i	i	PRON
easat-8365	136	5	can	can	AUX
easat-8365	136	6	distinguish	distinguish	VERB
easat-8365	136	7	this	this	DET
easat-8365	136	8	brand	brand	NOUN
easat-8365	136	9	from	from	ADP
easat-8365	136	10	other	other	ADJ
easat-8365	136	11	similar	similar	ADJ
easat-8365	136	12	brands	brand	NOUN
easat-8365	136	13	.	.	PUNCT
easat-8365	137	1	0.735	0.735	NUM
easat-8365	137	2	2267	2267	NUM
easat-8365	137	3	edelweiss	edelweiss	PROPN
easat-8365	137	4	applied	apply	VERB
easat-8365	137	5	science	science	NOUN
easat-8365	137	6	and	and	CCONJ
easat-8365	137	7	technology	technology	NOUN
easat-8365	137	8	issn	issn	PROPN
easat-8365	137	9	:	:	PUNCT
easat-8365	137	10	2576	2576	NUM
easat-8365	137	11	-	-	SYM
easat-8365	137	12	8484	8484	NUM
easat-8365	137	13	vol	vol	NOUN
easat-8365	137	14	.	.	PROPN
easat-8365	138	1	9	9	NUM
easat-8365	138	2	,	,	PUNCT
easat-8365	138	3	no	no	INTJ
easat-8365	138	4	.	.	NOUN
easat-8365	139	1	6	6	NUM
easat-8365	139	2	:	:	SYM
easat-8365	139	3	2261	2261	NUM
easat-8365	139	4	-	-	SYM
easat-8365	139	5	2271	2271	NUM
easat-8365	139	6	,	,	PUNCT
easat-8365	139	7	2025	2025	NUM
easat-8365	139	8	doi	doi	NOUN
easat-8365	139	9	:	:	PUNCT
easat-8365	139	10	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	139	11	©	©	PROPN
easat-8365	139	12	2025	2025	NUM
easat-8365	139	13	by	by	ADP
easat-8365	139	14	the	the	DET
easat-8365	139	15	authors	author	NOUN
easat-8365	139	16	;	;	PUNCT
easat-8365	139	17	licensee	licensee	PROPN
easat-8365	139	18	learning	learning	PROPN
easat-8365	139	19	gate	gate	PROPN
easat-8365	139	20	ba3	ba3	PROPN
easat-8365	140	1	i	i	PRON
easat-8365	140	2	can	can	AUX
easat-8365	140	3	easily	easily	ADV
easat-8365	140	4	recall	recall	VERB
easat-8365	140	5	this	this	DET
easat-8365	140	6	brand	brand	NOUN
easat-8365	140	7	when	when	SCONJ
easat-8365	140	8	i	i	PRON
easat-8365	140	9	need	need	VERB
easat-8365	140	10	the	the	DET
easat-8365	140	11	products	product	NOUN
easat-8365	140	12	or	or	CCONJ
easat-8365	140	13	services	service	NOUN
easat-8365	140	14	it	it	PRON
easat-8365	140	15	offers	offer	VERB
easat-8365	140	16	.	.	PUNCT
easat-8365	141	1	0.660	0.660	NUM
easat-8365	141	2	ba4	ba4	PROPN
easat-8365	141	3	i	i	PRON
easat-8365	141	4	often	often	ADV
easat-8365	141	5	see	see	VERB
easat-8365	141	6	or	or	CCONJ
easat-8365	141	7	hear	hear	VERB
easat-8365	141	8	this	this	DET
easat-8365	141	9	brand	brand	NOUN
easat-8365	141	10	’s	’s	PART
easat-8365	141	11	name	name	NOUN
easat-8365	141	12	on	on	ADP
easat-8365	141	13	social	social	ADJ
easat-8365	141	14	media	medium	NOUN
easat-8365	141	15	or	or	CCONJ
easat-8365	141	16	other	other	ADJ
easat-8365	141	17	digital	digital	ADJ
easat-8365	141	18	platforms	platform	NOUN
easat-8365	141	19	.	.	PUNCT
easat-8365	142	1	0.751	0.751	NUM
easat-8365	142	2	overall	overall	ADJ
easat-8365	142	3	brand	brand	PROPN
easat-8365	142	4	equity	equity	NOUN
easat-8365	142	5	obe1	obe1	PROPN
easat-8365	142	6	i	i	PRON
easat-8365	142	7	will	will	AUX
easat-8365	142	8	continue	continue	VERB
easat-8365	142	9	using	use	VERB
easat-8365	142	10	products	product	NOUN
easat-8365	142	11	from	from	ADP
easat-8365	142	12	this	this	DET
easat-8365	142	13	brand	brand	NOUN
easat-8365	142	14	in	in	ADP
easat-8365	142	15	the	the	DET
easat-8365	142	16	future	future	NOUN
easat-8365	142	17	.	.	PUNCT
easat-8365	143	1	0.747	0.747	NUM
easat-8365	143	2	0.687	0.687	NUM
easat-8365	143	3	obe2	obe2	PROPN
easat-8365	144	1	i	i	PRON
easat-8365	144	2	believe	believe	VERB
easat-8365	144	3	that	that	SCONJ
easat-8365	144	4	the	the	DET
easat-8365	144	5	products	product	NOUN
easat-8365	144	6	/	/	SYM
easat-8365	144	7	services	service	NOUN
easat-8365	144	8	from	from	ADP
easat-8365	144	9	this	this	DET
easat-8365	144	10	brand	brand	NOUN
easat-8365	144	11	are	be	AUX
easat-8365	144	12	of	of	ADP
easat-8365	144	13	higher	high	ADJ
easat-8365	144	14	quality	quality	NOUN
easat-8365	144	15	than	than	ADP
easat-8365	144	16	its	its	PRON
easat-8365	144	17	competitors	competitor	NOUN
easat-8365	144	18	.	.	PUNCT
easat-8365	145	1	0.741	0.741	NUM
easat-8365	145	2	obe3	obe3	NOUN
easat-8365	145	3	i	i	PRON
easat-8365	145	4	have	have	VERB
easat-8365	145	5	a	a	DET
easat-8365	145	6	positive	positive	ADJ
easat-8365	145	7	perception	perception	NOUN
easat-8365	145	8	of	of	ADP
easat-8365	145	9	this	this	DET
easat-8365	145	10	brand	brand	NOUN
easat-8365	145	11	.	.	PUNCT
easat-8365	146	1	0.680	0.680	NUM
easat-8365	146	2	obe4	obe4	ADJ
easat-8365	146	3	this	this	DET
easat-8365	146	4	brand	brand	NOUN
easat-8365	146	5	reflects	reflect	VERB
easat-8365	146	6	the	the	DET
easat-8365	146	7	values	value	NOUN
easat-8365	146	8	i	i	PRON
easat-8365	146	9	believe	believe	VERB
easat-8365	146	10	0.717	0.717	NUM
easat-8365	146	11	4.2.1	4.2.1	NOUN
easat-8365	146	12	.	.	PUNCT
easat-8365	147	1	social	social	ADJ
easat-8365	147	2	media	medium	NOUN
easat-8365	147	3	influencers	influencer	NOUN
easat-8365	147	4	(	(	PUNCT
easat-8365	147	5	smis	smis	NOUN
easat-8365	147	6	)	)	PUNCT
easat-8365	147	7	this	this	PRON
easat-8365	147	8	construct	construct	VERB
easat-8365	147	9	consists	consist	VERB
easat-8365	147	10	of	of	ADP
easat-8365	147	11	20	20	NUM
easat-8365	147	12	indicators	indicator	NOUN
easat-8365	147	13	with	with	ADP
easat-8365	147	14	factor	factor	NOUN
easat-8365	147	15	loadings	loading	NOUN
easat-8365	147	16	ranging	range	VERB
easat-8365	147	17	from	from	ADP
easat-8365	147	18	0.666	0.666	NUM
easat-8365	147	19	to	to	ADP
easat-8365	147	20	0.914	0.914	NUM
easat-8365	147	21	,	,	PUNCT
easat-8365	147	22	all	all	PRON
easat-8365	147	23	exceeding	exceed	VERB
easat-8365	147	24	the	the	DET
easat-8365	147	25	recommended	recommend	VERB
easat-8365	147	26	threshold	threshold	NOUN
easat-8365	147	27	.	.	PUNCT
easat-8365	148	1	the	the	DET
easat-8365	148	2	cronbach	cronbach	NOUN
easat-8365	148	3	’s	’s	PART
easat-8365	148	4	alpha	alpha	NOUN
easat-8365	148	5	is	be	AUX
easat-8365	148	6	0.861	0.861	NUM
easat-8365	148	7	,	,	PUNCT
easat-8365	148	8	indicating	indicate	VERB
easat-8365	148	9	strong	strong	ADJ
easat-8365	148	10	internal	internal	ADJ
easat-8365	148	11	consistency	consistency	NOUN
easat-8365	148	12	and	and	CCONJ
easat-8365	148	13	high	high	ADJ
easat-8365	148	14	reliability	reliability	NOUN
easat-8365	148	15	.	.	PUNCT
easat-8365	149	1	4.2.2	4.2.2	X
easat-8365	149	2	.	.	PUNCT
easat-8365	149	3	costumers	costumer	NOUN
easat-8365	149	4	brand	brand	PROPN
easat-8365	149	5	engagement	engagement	PROPN
easat-8365	149	6	(	(	PUNCT
easat-8365	149	7	cbe	cbe	PROPN
easat-8365	149	8	)	)	PUNCT
easat-8365	149	9	with	with	ADP
easat-8365	149	10	5	5	NUM
easat-8365	149	11	items	item	NOUN
easat-8365	149	12	,	,	PUNCT
easat-8365	149	13	the	the	DET
easat-8365	149	14	factor	factor	NOUN
easat-8365	149	15	loadings	loading	NOUN
easat-8365	149	16	range	range	VERB
easat-8365	149	17	from	from	ADP
easat-8365	149	18	0.611	0.611	NUM
easat-8365	149	19	to	to	ADP
easat-8365	149	20	0.752	0.752	NUM
easat-8365	149	21	,	,	PUNCT
easat-8365	149	22	all	all	PRON
easat-8365	149	23	above	above	ADP
easat-8365	149	24	the	the	DET
easat-8365	149	25	acceptable	acceptable	ADJ
easat-8365	149	26	threshold	threshold	NOUN
easat-8365	149	27	.	.	PUNCT
easat-8365	150	1	the	the	DET
easat-8365	150	2	cronbach	cronbach	NOUN
easat-8365	150	3	’s	’s	PART
easat-8365	150	4	alpha	alpha	NOUN
easat-8365	150	5	value	value	NOUN
easat-8365	150	6	of	of	ADP
easat-8365	150	7	0.722	0.722	NUM
easat-8365	150	8	suggests	suggest	VERB
easat-8365	150	9	good	good	ADJ
easat-8365	150	10	reliability	reliability	NOUN
easat-8365	150	11	and	and	CCONJ
easat-8365	150	12	consistency	consistency	NOUN
easat-8365	150	13	among	among	ADP
easat-8365	150	14	the	the	DET
easat-8365	150	15	items	item	NOUN
easat-8365	150	16	.	.	PUNCT
easat-8365	151	1	4.2.3	4.2.3	X
easat-8365	151	2	.	.	PUNCT
easat-8365	152	1	brand	brand	NOUN
easat-8365	152	2	awareness	awareness	NOUN
easat-8365	152	3	(	(	PUNCT
easat-8365	152	4	ba	ba	NOUN
easat-8365	152	5	)	)	PUNCT
easat-8365	152	6	this	this	DET
easat-8365	152	7	construct	construct	NOUN
easat-8365	152	8	includes	include	VERB
easat-8365	152	9	4	4	NUM
easat-8365	152	10	indicators	indicator	NOUN
easat-8365	152	11	with	with	ADP
easat-8365	152	12	factor	factor	NOUN
easat-8365	152	13	loadings	loading	NOUN
easat-8365	152	14	between	between	ADP
easat-8365	152	15	0.660	0.660	NUM
easat-8365	152	16	and	and	CCONJ
easat-8365	152	17	0.751	0.751	NUM
easat-8365	152	18	,	,	PUNCT
easat-8365	152	19	meeting	meet	VERB
easat-8365	152	20	the	the	DET
easat-8365	152	21	validity	validity	NOUN
easat-8365	152	22	requirements	requirement	NOUN
easat-8365	152	23	.	.	PUNCT
easat-8365	153	1	the	the	DET
easat-8365	153	2	cronbach	cronbach	NOUN
easat-8365	153	3	’s	’s	PART
easat-8365	153	4	alpha	alpha	NOUN
easat-8365	153	5	of	of	ADP
easat-8365	153	6	0.675	0.675	NUM
easat-8365	153	7	confirms	confirm	VERB
easat-8365	153	8	the	the	DET
easat-8365	153	9	reliability	reliability	NOUN
easat-8365	153	10	of	of	ADP
easat-8365	153	11	the	the	DET
easat-8365	153	12	construct	construct	NOUN
easat-8365	153	13	.	.	PUNCT
easat-8365	154	1	4.2.4	4.2.4	X
easat-8365	154	2	.	.	PUNCT
easat-8365	155	1	overall	overall	ADJ
easat-8365	155	2	brand	brand	PROPN
easat-8365	155	3	equity	equity	PROPN
easat-8365	155	4	(	(	PUNCT
easat-8365	155	5	obe	obe	PROPN
easat-8365	155	6	)	)	PUNCT
easat-8365	155	7	the	the	DET
easat-8365	155	8	four	four	NUM
easat-8365	155	9	items	item	NOUN
easat-8365	155	10	under	under	ADP
easat-8365	155	11	this	this	DET
easat-8365	155	12	construct	construct	NOUN
easat-8365	155	13	show	show	NOUN
easat-8365	155	14	factor	factor	NOUN
easat-8365	155	15	loadings	loading	NOUN
easat-8365	155	16	from	from	ADP
easat-8365	155	17	0.680	0.680	NUM
easat-8365	155	18	to	to	ADP
easat-8365	155	19	0.747	0.747	NUM
easat-8365	155	20	,	,	PUNCT
easat-8365	155	21	all	all	PRON
easat-8365	155	22	above	above	ADP
easat-8365	155	23	the	the	DET
easat-8365	155	24	minimum	minimum	ADJ
easat-8365	155	25	threshold	threshold	NOUN
easat-8365	155	26	.	.	PUNCT
easat-8365	156	1	the	the	DET
easat-8365	156	2	cronbach	cronbach	NOUN
easat-8365	156	3	’s	’s	PART
easat-8365	156	4	alpha	alpha	NOUN
easat-8365	156	5	is	be	AUX
easat-8365	156	6	0.687	0.687	NUM
easat-8365	156	7	,	,	PUNCT
easat-8365	156	8	which	which	PRON
easat-8365	156	9	is	be	AUX
easat-8365	156	10	acceptable	acceptable	ADJ
easat-8365	156	11	and	and	CCONJ
easat-8365	156	12	indicates	indicate	VERB
easat-8365	156	13	consistent	consistent	ADJ
easat-8365	156	14	measurement	measurement	NOUN
easat-8365	156	15	of	of	ADP
easat-8365	156	16	the	the	DET
easat-8365	156	17	construct	construct	NOUN
easat-8365	156	18	.	.	PUNCT
easat-8365	157	1	table	table	NOUN
easat-8365	157	2	3	3	NUM
easat-8365	157	3	.	.	X
easat-8365	157	4	result	result	NOUN
easat-8365	157	5	of	of	ADP
easat-8365	157	6	goodness	goodness	NOUN
easat-8365	157	7	of	of	ADP
easat-8365	157	8	fit	fit	ADJ
easat-8365	157	9	model	model	NOUN
easat-8365	157	10	.	.	PUNCT
easat-8365	158	1	type	type	NOUN
easat-8365	158	2	of	of	ADP
easat-8365	158	3	measurement	measurement	NOUN
easat-8365	158	4	fit	fit	ADJ
easat-8365	158	5	index	index	NOUN
easat-8365	158	6	recommended	recommend	VERB
easat-8365	158	7	cut	cut	NOUN
easat-8365	158	8	-	-	PUNCT
easat-8365	158	9	off	off	ADP
easat-8365	158	10	value	value	NOUN
easat-8365	158	11	conclusion	conclusion	NOUN
easat-8365	158	12	absolute	absolute	ADJ
easat-8365	158	13	fit	fit	ADJ
easat-8365	158	14	measures	measure	NOUN
easat-8365	158	15	p	p	X
easat-8365	158	16	≥	≥	NUM
easat-8365	158	17	0.05	0.05	NUM
easat-8365	158	18	0.000	0.000	NUM
easat-8365	158	19	poor	poor	ADJ
easat-8365	158	20	fit	fit	ADJ
easat-8365	158	21	ecvi	ecvi	NOUN
easat-8365	158	22	approaches	approach	VERB
easat-8365	158	23	the	the	DET
easat-8365	158	24	value	value	NOUN
easat-8365	158	25	of	of	ADP
easat-8365	158	26	saturated	saturate	VERB
easat-8365	158	27	compared	compare	VERB
easat-8365	158	28	to	to	ADP
easat-8365	158	29	independent	independent	ADJ
easat-8365	158	30	5.125	5.125	NUM
easat-8365	158	31	goodness	goodness	NOUN
easat-8365	158	32	of	of	ADP
easat-8365	158	33	fit	fit	ADJ
easat-8365	158	34	rmsea	rmsea	NOUN
easat-8365	158	35	≤	≤	NUM
easat-8365	158	36	0.1	0.1	NUM
easat-8365	158	37	0.073	0.073	NUM
easat-8365	158	38	goodness	goodness	NOUN
easat-8365	158	39	of	of	ADP
easat-8365	158	40	fit	fit	ADJ
easat-8365	158	41	incremental	incremental	ADJ
easat-8365	158	42	fit	fit	ADJ
easat-8365	158	43	measures	measure	NOUN
easat-8365	158	44	ifi	ifi	X
easat-8365	158	45	≥	≥	NUM
easat-8365	158	46	0.90	0.90	NUM
easat-8365	158	47	or	or	CCONJ
easat-8365	158	48	close	close	ADJ
easat-8365	158	49	to	to	PART
easat-8365	158	50	1	1	NUM
easat-8365	158	51	0.760	0.760	NUM
easat-8365	158	52	poor	poor	ADJ
easat-8365	158	53	fit	fit	ADJ
easat-8365	158	54	nfi	nfi	PROPN
easat-8365	158	55	≥	≥	NOUN
easat-8365	158	56	0.90	0.90	NUM
easat-8365	158	57	or	or	CCONJ
easat-8365	158	58	close	close	ADJ
easat-8365	158	59	to	to	PART
easat-8365	158	60	1	1	NUM
easat-8365	158	61	0.620	0.620	NUM
easat-8365	158	62	poor	poor	ADJ
easat-8365	158	63	fit	fit	ADJ
easat-8365	158	64	tli	tli	X
easat-8365	158	65	≥	≥	NOUN
easat-8365	158	66	0.90	0.90	NUM
easat-8365	158	67	or	or	CCONJ
easat-8365	158	68	close	close	ADJ
easat-8365	158	69	to	to	ADP
easat-8365	158	70	1	1	NUM
easat-8365	158	71	0.735	0.735	NUM
easat-8365	158	72	poor	poor	ADJ
easat-8365	158	73	fit	fit	ADJ
easat-8365	158	74	cfi	cfi	NOUN
easat-8365	158	75	≥	≥	NOUN
easat-8365	158	76	0.90	0.90	NUM
easat-8365	158	77	or	or	CCONJ
easat-8365	158	78	close	close	ADJ
easat-8365	158	79	to	to	ADP
easat-8365	158	80	1	1	NUM
easat-8365	158	81	0.755	0.755	NUM
easat-8365	158	82	poor	poor	ADJ
easat-8365	158	83	fit	fit	ADJ
easat-8365	158	84	rfi	rfi	NOUN
easat-8365	158	85	≥0.90	≥0.90	PROPN
easat-8365	158	86	or	or	CCONJ
easat-8365	158	87	close	close	ADJ
easat-8365	158	88	to	to	PART
easat-8365	158	89	1	1	NUM
easat-8365	158	90	0.589	0.589	NUM
easat-8365	158	91	poor	poor	ADJ
easat-8365	158	92	fit	fit	ADJ
easat-8365	158	93	parsimonious	parsimonious	ADJ
easat-8365	158	94	fit	fit	ADJ
easat-8365	158	95	measures	measure	NOUN
easat-8365	158	96	cmin	cmin	NOUN
easat-8365	158	97	/	/	SYM
easat-8365	158	98	df	df	PROPN
easat-8365	158	99	minimum	minimum	NOUN
easat-8365	158	100	1	1	NUM
easat-8365	158	101	.	.	PUNCT
easat-8365	159	1	maximum	maximum	ADJ
easat-8365	159	2	5	5	NUM
easat-8365	159	3	2.065	2.065	NUM
easat-8365	159	4	goodness	goodness	NOUN
easat-8365	159	5	of	of	ADP
easat-8365	159	6	fit	fit	ADJ
easat-8365	159	7	aic	aic	PROPN
easat-8365	159	8	approaches	approach	VERB
easat-8365	159	9	the	the	DET
easat-8365	159	10	value	value	NOUN
easat-8365	159	11	of	of	ADP
easat-8365	159	12	saturated	saturate	VERB
easat-8365	159	13	compared	compare	VERB
easat-8365	159	14	to	to	ADP
easat-8365	159	15	independent	independent	ADJ
easat-8365	159	16	1019.833	1019.833	NUM
easat-8365	159	17	goodness	goodness	NOUN
easat-8365	159	18	of	of	ADP
easat-8365	159	19	fit	fit	ADJ
easat-8365	159	20	table	table	NOUN
easat-8365	160	1	3	3	NUM
easat-8365	160	2	presents	present	VERB
easat-8365	160	3	the	the	DET
easat-8365	160	4	results	result	NOUN
easat-8365	160	5	of	of	ADP
easat-8365	160	6	the	the	DET
easat-8365	160	7	goodness	goodness	NOUN
easat-8365	160	8	of	of	ADP
easat-8365	160	9	fit	fit	ADJ
easat-8365	160	10	test	test	NOUN
easat-8365	160	11	,	,	PUNCT
easat-8365	160	12	showing	show	VERB
easat-8365	160	13	that	that	SCONJ
easat-8365	160	14	more	more	ADJ
easat-8365	160	15	than	than	ADP
easat-8365	160	16	three	three	NUM
easat-8365	160	17	fit	fit	ADJ
easat-8365	160	18	indices	index	NOUN
easat-8365	160	19	—	—	PUNCT
easat-8365	160	20	such	such	ADJ
easat-8365	160	21	as	as	ADP
easat-8365	160	22	ecvi	ecvi	PROPN
easat-8365	160	23	,	,	PUNCT
easat-8365	160	24	rmsea	rmsea	NOUN
easat-8365	160	25	,	,	PUNCT
easat-8365	160	26	cmin	cmin	NOUN
easat-8365	160	27	/	/	SYM
easat-8365	160	28	df	df	PROPN
easat-8365	160	29	,	,	PUNCT
easat-8365	160	30	and	and	CCONJ
easat-8365	160	31	aic	aic	PROPN
easat-8365	160	32	—	—	PUNCT
easat-8365	160	33	meet	meet	VERB
easat-8365	160	34	the	the	DET
easat-8365	160	35	recommended	recommend	VERB
easat-8365	160	36	criteria	criterion	NOUN
easat-8365	160	37	,	,	PUNCT
easat-8365	160	38	indicating	indicate	VERB
easat-8365	160	39	a	a	DET
easat-8365	160	40	good	good	ADJ
easat-8365	160	41	model	model	NOUN
easat-8365	160	42	fit	fit	ADJ
easat-8365	160	43	[	[	X
easat-8365	160	44	25	25	NUM
easat-8365	160	45	]	]	PUNCT
easat-8365	160	46	.	.	PUNCT
easat-8365	161	1	therefore	therefore	ADV
easat-8365	161	2	,	,	PUNCT
easat-8365	161	3	the	the	DET
easat-8365	161	4	model	model	NOUN
easat-8365	161	5	used	use	VERB
easat-8365	161	6	in	in	ADP
easat-8365	161	7	this	this	DET
easat-8365	161	8	study	study	NOUN
easat-8365	161	9	is	be	AUX
easat-8365	161	10	considered	consider	VERB
easat-8365	161	11	appropriate	appropriate	ADJ
easat-8365	161	12	and	and	CCONJ
easat-8365	161	13	can	can	AUX
easat-8365	161	14	proceed	proceed	VERB
easat-8365	161	15	to	to	ADP
easat-8365	161	16	the	the	DET
easat-8365	161	17	next	next	ADJ
easat-8365	161	18	stage	stage	NOUN
easat-8365	161	19	,	,	PUNCT
easat-8365	161	20	which	which	PRON
easat-8365	161	21	is	be	AUX
easat-8365	161	22	hypothesis	hypothesis	NOUN
easat-8365	161	23	testing	testing	NOUN
easat-8365	161	24	.	.	PUNCT
easat-8365	162	1	2268	2268	NUM
easat-8365	162	2	edelweiss	edelweiss	PROPN
easat-8365	162	3	applied	apply	VERB
easat-8365	162	4	science	science	NOUN
easat-8365	162	5	and	and	CCONJ
easat-8365	162	6	technology	technology	NOUN
easat-8365	162	7	issn	issn	PROPN
easat-8365	162	8	:	:	PUNCT
easat-8365	162	9	2576	2576	NUM
easat-8365	162	10	-	-	SYM
easat-8365	162	11	8484	8484	NUM
easat-8365	162	12	vol	vol	NOUN
easat-8365	162	13	.	.	PROPN
easat-8365	163	1	9	9	NUM
easat-8365	163	2	,	,	PUNCT
easat-8365	163	3	no	no	INTJ
easat-8365	163	4	.	.	NOUN
easat-8365	164	1	6	6	NUM
easat-8365	164	2	:	:	SYM
easat-8365	164	3	2261	2261	NUM
easat-8365	164	4	-	-	SYM
easat-8365	164	5	2271	2271	NUM
easat-8365	164	6	,	,	PUNCT
easat-8365	164	7	2025	2025	NUM
easat-8365	164	8	doi	doi	NOUN
easat-8365	164	9	:	:	PUNCT
easat-8365	164	10	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	164	11	©	©	PROPN
easat-8365	164	12	2025	2025	NUM
easat-8365	164	13	by	by	ADP
easat-8365	164	14	the	the	DET
easat-8365	164	15	authors	author	NOUN
easat-8365	164	16	;	;	PUNCT
easat-8365	164	17	licensee	licensee	PROPN
easat-8365	164	18	learning	learn	VERB
easat-8365	164	19	gate	gate	NOUN
easat-8365	164	20	table	table	NOUN
easat-8365	164	21	4	4	NUM
easat-8365	164	22	.	.	PUNCT
easat-8365	164	23	hypothesis	hypothesis	NOUN
easat-8365	164	24	testing	testing	NOUN
easat-8365	164	25	.	.	PUNCT
easat-8365	165	1	hypothesis	hypothesis	NOUN
easat-8365	165	2	path	path	NOUN
easat-8365	165	3	β	β	PROPN
easat-8365	165	4	s.e	s.e	PROPN
easat-8365	165	5	c.r	c.r	PROPN
easat-8365	165	6	p	p	NOUN
easat-8365	165	7	-	-	PUNCT
easat-8365	165	8	value	value	NOUN
easat-8365	165	9	result	result	NOUN
easat-8365	165	10	h1	h1	PROPN
easat-8365	165	11	smis	smis	PROPN
easat-8365	165	12	→ba	→ba	SCONJ
easat-8365	165	13	0.599	0.599	NUM
easat-8365	165	14	0.214	0.214	NUM
easat-8365	165	15	4.466	4.466	NUM
easat-8365	165	16	0.00	0.00	NUM
easat-8365	165	17	supported	support	VERB
easat-8365	165	18	h2	h2	NOUN
easat-8365	165	19	smis	smis	NOUN
easat-8365	165	20	→cbe	→cbe	PROPN
easat-8365	165	21	0.191	0.191	NUM
easat-8365	165	22	0.059	0.059	NUM
easat-8365	165	23	3.21	3.21	NUM
easat-8365	165	24	0.001	0.001	NUM
easat-8365	165	25	supported	support	VERB
easat-8365	165	26	h3	h3	NOUN
easat-8365	165	27	ba	ba	PROPN
easat-8365	165	28	→obe	→obe	PROPN
easat-8365	165	29	1.404	1.404	NUM
easat-8365	165	30	0.158	0.158	NUM
easat-8365	165	31	8.862	8.862	NUM
easat-8365	165	32	0.00	0.00	NUM
easat-8365	165	33	supported	support	VERB
easat-8365	165	34	h4	h4	PROPN
easat-8365	165	35	cbe	cbe	PROPN
easat-8365	165	36	→obe	→obe	PROPN
easat-8365	165	37	0.241	0.241	NUM
easat-8365	165	38	0.079	0.079	NUM
easat-8365	165	39	3.22	3.22	NUM
easat-8365	165	40	0.001	0.001	NUM
easat-8365	165	41	supported	support	VERB
easat-8365	165	42	h5	h5	PROPN
easat-8365	165	43	smis	smis	PROPN
easat-8365	165	44	→	→	SYM
easat-8365	165	45	obe	obe	PROPN
easat-8365	165	46	0.276	0.276	NUM
easat-8365	165	47	0.085	0.085	NUM
easat-8365	165	48	3.242	3.242	NUM
easat-8365	165	49	0.001	0.001	NUM
easat-8365	165	50	supported	support	VERB
easat-8365	165	51	for	for	ADP
easat-8365	165	52	normalized	normalize	VERB
easat-8365	165	53	values	value	NOUN
easat-8365	165	54	,	,	PUNCT
easat-8365	165	55	the	the	DET
easat-8365	165	56	standardized	standardized	ADJ
easat-8365	165	57	coefficient	coefficient	NOUN
easat-8365	165	58	(	(	PUNCT
easat-8365	165	59	β	β	NOUN
easat-8365	165	60	)	)	PUNCT
easat-8365	165	61	was	be	AUX
easat-8365	165	62	employed	employ	VERB
easat-8365	165	63	to	to	PART
easat-8365	165	64	assess	assess	VERB
easat-8365	165	65	the	the	DET
easat-8365	165	66	strength	strength	NOUN
easat-8365	165	67	and	and	CCONJ
easat-8365	165	68	direction	direction	NOUN
easat-8365	165	69	of	of	ADP
easat-8365	165	70	relationships	relationship	NOUN
easat-8365	165	71	among	among	ADP
easat-8365	165	72	constructs	construct	NOUN
easat-8365	165	73	.	.	PUNCT
easat-8365	166	1	table	table	NOUN
easat-8365	166	2	4	4	NUM
easat-8365	166	3	presents	present	VERB
easat-8365	166	4	the	the	DET
easat-8365	166	5	hypothesis	hypothesis	NOUN
easat-8365	166	6	testing	testing	NOUN
easat-8365	166	7	results	result	NOUN
easat-8365	166	8	,	,	PUNCT
easat-8365	166	9	indicating	indicate	VERB
easat-8365	166	10	that	that	SCONJ
easat-8365	166	11	all	all	DET
easat-8365	166	12	proposed	propose	VERB
easat-8365	166	13	hypotheses	hypothesis	NOUN
easat-8365	166	14	(	(	PUNCT
easat-8365	166	15	h1	h1	NOUN
easat-8365	166	16	–	–	PUNCT
easat-8365	166	17	h5	h5	PROPN
easat-8365	166	18	)	)	PUNCT
easat-8365	166	19	are	be	AUX
easat-8365	166	20	statistically	statistically	ADV
easat-8365	166	21	supported	support	VERB
easat-8365	166	22	.	.	PUNCT
easat-8365	167	1	this	this	PRON
easat-8365	167	2	is	be	AUX
easat-8365	167	3	evidenced	evidence	VERB
easat-8365	167	4	by	by	ADP
easat-8365	167	5	critical	critical	ADJ
easat-8365	167	6	ratio	ratio	NOUN
easat-8365	167	7	(	(	PUNCT
easat-8365	167	8	c.r	c.r	PROPN
easat-8365	167	9	.	.	PROPN
easat-8365	167	10	)	)	PUNCT
easat-8365	167	11	values	value	NOUN
easat-8365	167	12	exceeding	exceed	VERB
easat-8365	167	13	the	the	DET
easat-8365	167	14	minimum	minimum	ADJ
easat-8365	167	15	threshold	threshold	NOUN
easat-8365	167	16	of	of	ADP
easat-8365	167	17	1.96	1.96	NUM
easat-8365	167	18	and	and	CCONJ
easat-8365	167	19	p	p	NOUN
easat-8365	167	20	-	-	PUNCT
easat-8365	167	21	values	value	NOUN
easat-8365	167	22	≤	≤	NOUN
easat-8365	167	23	0.05	0.05	NUM
easat-8365	167	24	,	,	PUNCT
easat-8365	167	25	confirming	confirm	VERB
easat-8365	167	26	the	the	DET
easat-8365	167	27	model	model	NOUN
easat-8365	167	28	’s	’s	PART
easat-8365	167	29	robustness	robustness	NOUN
easat-8365	167	30	and	and	CCONJ
easat-8365	167	31	predictive	predictive	ADJ
easat-8365	167	32	relevance	relevance	NOUN
easat-8365	167	33	.	.	PUNCT
easat-8365	168	1	h1	h1	PROPN
easat-8365	168	2	:	:	PUNCT
easat-8365	168	3	social	social	ADJ
easat-8365	168	4	media	medium	NOUN
easat-8365	168	5	influencers	influencer	NOUN
easat-8365	168	6	(	(	PUNCT
easat-8365	168	7	smis	smis	NOUN
easat-8365	168	8	)	)	PUNCT
easat-8365	168	9	have	have	VERB
easat-8365	168	10	a	a	DET
easat-8365	168	11	significant	significant	ADJ
easat-8365	168	12	positive	positive	ADJ
easat-8365	168	13	effect	effect	NOUN
easat-8365	168	14	on	on	ADP
easat-8365	168	15	brand	brand	NOUN
easat-8365	168	16	awareness	awareness	NOUN
easat-8365	168	17	(	(	PUNCT
easat-8365	168	18	ba	ba	NOUN
easat-8365	168	19	)	)	PUNCT
easat-8365	168	20	(	(	PUNCT
easat-8365	168	21	β	β	X
easat-8365	168	22	=	=	SYM
easat-8365	168	23	0.599	0.599	NUM
easat-8365	168	24	,	,	PUNCT
easat-8365	168	25	c.r	c.r	PROPN
easat-8365	168	26	.	.	PUNCT
easat-8365	169	1	=	=	NUM
easat-8365	169	2	4.466	4.466	NUM
easat-8365	169	3	,	,	PUNCT
easat-8365	169	4	p	p	X
easat-8365	169	5	<	<	X
easat-8365	169	6	0.001	0.001	NUM
easat-8365	169	7	)	)	PUNCT
easat-8365	169	8	,	,	PUNCT
easat-8365	169	9	indicating	indicate	VERB
easat-8365	169	10	that	that	SCONJ
easat-8365	169	11	credible	credible	ADJ
easat-8365	169	12	and	and	CCONJ
easat-8365	169	13	engaging	engage	VERB
easat-8365	169	14	influencers	influencer	NOUN
easat-8365	169	15	enhance	enhance	VERB
easat-8365	169	16	consumers	consumer	NOUN
easat-8365	169	17	’	'	PUNCT
easat-8365	169	18	recognition	recognition	NOUN
easat-8365	169	19	and	and	CCONJ
easat-8365	169	20	recall	recall	NOUN
easat-8365	169	21	of	of	ADP
easat-8365	169	22	brands	brand	NOUN
easat-8365	169	23	.	.	PUNCT
easat-8365	170	1	h2	h2	PROPN
easat-8365	170	2	:	:	PUNCT
easat-8365	170	3	smis	smis	PROPN
easat-8365	170	4	also	also	ADV
easat-8365	170	5	significantly	significantly	ADV
easat-8365	170	6	influence	influence	VERB
easat-8365	170	7	consumer	consumer	NOUN
easat-8365	170	8	brand	brand	NOUN
easat-8365	170	9	engagement	engagement	NOUN
easat-8365	170	10	(	(	PUNCT
easat-8365	170	11	cbe	cbe	PROPN
easat-8365	170	12	)	)	PUNCT
easat-8365	170	13	(	(	PUNCT
easat-8365	170	14	β	β	X
easat-8365	170	15	=	=	SYM
easat-8365	170	16	0.191	0.191	NUM
easat-8365	170	17	,	,	PUNCT
easat-8365	170	18	c.r	c.r	PROPN
easat-8365	170	19	.	.	PUNCT
easat-8365	171	1	=	=	NOUN
easat-8365	171	2	3.210	3.210	NUM
easat-8365	171	3	,	,	PUNCT
easat-8365	171	4	p	p	NOUN
easat-8365	171	5	=	=	NOUN
easat-8365	171	6	0.001	0.001	NUM
easat-8365	171	7	)	)	PUNCT
easat-8365	171	8	,	,	PUNCT
easat-8365	171	9	suggesting	suggest	VERB
easat-8365	171	10	that	that	SCONJ
easat-8365	171	11	interactions	interaction	NOUN
easat-8365	171	12	with	with	ADP
easat-8365	171	13	influencers	influencer	NOUN
easat-8365	171	14	contribute	contribute	VERB
easat-8365	171	15	to	to	ADP
easat-8365	171	16	consumers	consumer	NOUN
easat-8365	171	17	’	'	PUNCT
easat-8365	171	18	emotional	emotional	ADJ
easat-8365	171	19	and	and	CCONJ
easat-8365	171	20	cognitive	cognitive	ADJ
easat-8365	171	21	involvement	involvement	NOUN
easat-8365	171	22	with	with	ADP
easat-8365	171	23	the	the	DET
easat-8365	171	24	brand	brand	NOUN
easat-8365	171	25	.	.	PUNCT
easat-8365	172	1	h3	h3	NOUN
easat-8365	172	2	:	:	PUNCT
easat-8365	172	3	brand	brand	NOUN
easat-8365	172	4	awareness	awareness	NOUN
easat-8365	172	5	(	(	PUNCT
easat-8365	172	6	ba	ba	NOUN
easat-8365	172	7	)	)	PUNCT
easat-8365	172	8	strongly	strongly	ADV
easat-8365	172	9	and	and	CCONJ
easat-8365	172	10	positively	positively	ADV
easat-8365	172	11	impacts	impact	VERB
easat-8365	172	12	overall	overall	ADJ
easat-8365	172	13	brand	brand	NOUN
easat-8365	172	14	equity	equity	NOUN
easat-8365	172	15	(	(	PUNCT
easat-8365	172	16	obe	obe	PROPN
easat-8365	172	17	)	)	PUNCT
easat-8365	172	18	,	,	PUNCT
easat-8365	172	19	as	as	SCONJ
easat-8365	172	20	indicated	indicate	VERB
easat-8365	172	21	by	by	ADP
easat-8365	172	22	a	a	DET
easat-8365	172	23	high	high	ADJ
easat-8365	172	24	standardized	standardized	ADJ
easat-8365	172	25	coefficient	coefficient	NOUN
easat-8365	172	26	(	(	PUNCT
easat-8365	172	27	β	β	X
easat-8365	172	28	=	=	SYM
easat-8365	172	29	1.404	1.404	NUM
easat-8365	172	30	,	,	PUNCT
easat-8365	172	31	c.r	c.r	PROPN
easat-8365	172	32	.	.	PUNCT
easat-8365	173	1	=	=	NUM
easat-8365	173	2	8.862	8.862	NUM
easat-8365	173	3	,	,	PUNCT
easat-8365	173	4	p	p	X
easat-8365	173	5	<	<	X
easat-8365	173	6	0.001	0.001	NUM
easat-8365	173	7	)	)	PUNCT
easat-8365	173	8	.	.	PUNCT
easat-8365	174	1	h4	h4	PROPN
easat-8365	174	2	:	:	PUNCT
easat-8365	174	3	cbe	cbe	PROPN
easat-8365	174	4	has	have	VERB
easat-8365	174	5	a	a	DET
easat-8365	174	6	positive	positive	ADJ
easat-8365	174	7	and	and	CCONJ
easat-8365	174	8	significant	significant	ADJ
easat-8365	174	9	influence	influence	NOUN
easat-8365	174	10	on	on	ADP
easat-8365	174	11	obe	obe	PROPN
easat-8365	174	12	(	(	PUNCT
easat-8365	174	13	β	β	X
easat-8365	174	14	=	=	PUNCT
easat-8365	174	15	0.241	0.241	NUM
easat-8365	174	16	,	,	PUNCT
easat-8365	174	17	c.r	c.r	PROPN
easat-8365	174	18	.	.	PUNCT
easat-8365	175	1	=	=	NUM
easat-8365	175	2	3.220	3.220	NUM
easat-8365	175	3	,	,	PUNCT
easat-8365	176	1	p	p	NOUN
easat-8365	176	2	=	=	NOUN
easat-8365	176	3	0.001	0.001	NUM
easat-8365	176	4	)	)	PUNCT
easat-8365	176	5	,	,	PUNCT
easat-8365	176	6	highlighting	highlight	VERB
easat-8365	176	7	the	the	DET
easat-8365	176	8	importance	importance	NOUN
easat-8365	176	9	of	of	ADP
easat-8365	176	10	brand	brand	NOUN
easat-8365	176	11	engagement	engagement	NOUN
easat-8365	176	12	as	as	ADP
easat-8365	176	13	a	a	DET
easat-8365	176	14	predictor	predictor	NOUN
easat-8365	176	15	of	of	ADP
easat-8365	176	16	brand	brand	NOUN
easat-8365	176	17	equity	equity	PROPN
easat-8365	176	18	.	.	PUNCT
easat-8365	177	1	h5	h5	PROPN
easat-8365	177	2	:	:	PUNCT
easat-8365	177	3	lastly	lastly	ADV
easat-8365	177	4	,	,	PUNCT
easat-8365	177	5	smis	smis	VERB
easat-8365	177	6	directly	directly	ADV
easat-8365	177	7	influence	influence	VERB
easat-8365	177	8	obe	obe	PROPN
easat-8365	177	9	(	(	PUNCT
easat-8365	177	10	β	β	X
easat-8365	177	11	=	=	SYM
easat-8365	177	12	0.276	0.276	NUM
easat-8365	177	13	,	,	PUNCT
easat-8365	177	14	c.r	c.r	PROPN
easat-8365	177	15	.	.	PUNCT
easat-8365	178	1	=	=	NUM
easat-8365	178	2	3.242	3.242	NUM
easat-8365	178	3	,	,	PUNCT
easat-8365	178	4	p	p	NOUN
easat-8365	178	5	=	=	NOUN
easat-8365	178	6	0.001	0.001	NUM
easat-8365	178	7	)	)	PUNCT
easat-8365	178	8	,	,	PUNCT
easat-8365	178	9	demonstrating	demonstrate	VERB
easat-8365	178	10	that	that	SCONJ
easat-8365	178	11	influencer	influencer	NOUN
easat-8365	178	12	-	-	PUNCT
easat-8365	178	13	driven	drive	VERB
easat-8365	178	14	marketing	marketing	NOUN
easat-8365	178	15	efforts	effort	NOUN
easat-8365	178	16	not	not	PART
easat-8365	178	17	only	only	ADV
easat-8365	178	18	affect	affect	VERB
easat-8365	178	19	intermediary	intermediary	ADJ
easat-8365	178	20	variables	variable	NOUN
easat-8365	178	21	but	but	CCONJ
easat-8365	178	22	also	also	ADV
easat-8365	178	23	directly	directly	ADV
easat-8365	178	24	enhance	enhance	VERB
easat-8365	178	25	consumers	consumer	NOUN
easat-8365	178	26	'	'	PART
easat-8365	178	27	perceptions	perception	NOUN
easat-8365	178	28	of	of	ADP
easat-8365	178	29	brand	brand	NOUN
easat-8365	178	30	value	value	NOUN
easat-8365	178	31	.	.	PUNCT
easat-8365	179	1	collectively	collectively	ADV
easat-8365	179	2	,	,	PUNCT
easat-8365	179	3	these	these	DET
easat-8365	179	4	results	result	NOUN
easat-8365	179	5	underscore	underscore	VERB
easat-8365	179	6	the	the	DET
easat-8365	179	7	central	central	ADJ
easat-8365	179	8	role	role	NOUN
easat-8365	179	9	of	of	ADP
easat-8365	179	10	social	social	ADJ
easat-8365	179	11	media	medium	NOUN
easat-8365	179	12	influencers	influencer	NOUN
easat-8365	179	13	in	in	ADP
easat-8365	179	14	enhancing	enhance	VERB
easat-8365	179	15	both	both	DET
easat-8365	179	16	intermediate	intermediate	ADJ
easat-8365	179	17	outcomes	outcome	NOUN
easat-8365	179	18	(	(	PUNCT
easat-8365	179	19	brand	brand	NOUN
easat-8365	179	20	awareness	awareness	NOUN
easat-8365	179	21	and	and	CCONJ
easat-8365	179	22	engagement	engagement	NOUN
easat-8365	179	23	)	)	PUNCT
easat-8365	179	24	and	and	CCONJ
easat-8365	179	25	final	final	ADJ
easat-8365	179	26	outcomes	outcome	NOUN
easat-8365	179	27	(	(	PUNCT
easat-8365	179	28	brand	brand	NOUN
easat-8365	179	29	equity	equity	NOUN
easat-8365	179	30	)	)	PUNCT
easat-8365	179	31	.	.	PUNCT
easat-8365	180	1	the	the	DET
easat-8365	180	2	findings	finding	NOUN
easat-8365	180	3	validate	validate	VERB
easat-8365	180	4	the	the	DET
easat-8365	180	5	conceptual	conceptual	ADJ
easat-8365	180	6	model	model	NOUN
easat-8365	180	7	and	and	CCONJ
easat-8365	180	8	support	support	VERB
easat-8365	180	9	the	the	DET
easat-8365	180	10	continuation	continuation	NOUN
easat-8365	180	11	to	to	PART
easat-8365	180	12	further	further	VERB
easat-8365	180	13	analysis	analysis	NOUN
easat-8365	180	14	and	and	CCONJ
easat-8365	180	15	discussion	discussion	NOUN
easat-8365	180	16	.	.	PUNCT
easat-8365	181	1	4.3	4.3	NUM
easat-8365	181	2	.	.	PUNCT
easat-8365	182	1	mediating	mediate	VERB
easat-8365	182	2	variable	variable	NOUN
easat-8365	182	3	to	to	PART
easat-8365	182	4	test	test	VERB
easat-8365	182	5	hypothesis	hypothesis	NOUN
easat-8365	182	6	6	6	NUM
easat-8365	182	7	,	,	PUNCT
easat-8365	182	8	which	which	PRON
easat-8365	182	9	examines	examine	VERB
easat-8365	182	10	the	the	DET
easat-8365	182	11	mediating	mediate	VERB
easat-8365	182	12	role	role	NOUN
easat-8365	182	13	of	of	ADP
easat-8365	182	14	brand	brand	NOUN
easat-8365	182	15	awareness	awareness	NOUN
easat-8365	182	16	in	in	ADP
easat-8365	182	17	the	the	DET
easat-8365	182	18	relationship	relationship	NOUN
easat-8365	182	19	between	between	ADP
easat-8365	182	20	social	social	ADJ
easat-8365	182	21	media	medium	NOUN
easat-8365	182	22	influencers	influencer	NOUN
easat-8365	182	23	and	and	CCONJ
easat-8365	182	24	overall	overall	ADJ
easat-8365	182	25	brand	brand	NOUN
easat-8365	182	26	equity	equity	NOUN
easat-8365	182	27	,	,	PUNCT
easat-8365	182	28	and	and	CCONJ
easat-8365	182	29	hypothesis	hypothesis	NOUN
easat-8365	182	30	7	7	NUM
easat-8365	182	31	,	,	PUNCT
easat-8365	182	32	which	which	PRON
easat-8365	182	33	explores	explore	VERB
easat-8365	182	34	the	the	DET
easat-8365	182	35	mediating	mediate	VERB
easat-8365	182	36	role	role	NOUN
easat-8365	182	37	of	of	ADP
easat-8365	182	38	consumer	consumer	NOUN
easat-8365	182	39	brand	brand	NOUN
easat-8365	182	40	engagement	engagement	NOUN
easat-8365	182	41	in	in	ADP
easat-8365	182	42	the	the	DET
easat-8365	182	43	same	same	ADJ
easat-8365	182	44	relationship	relationship	NOUN
easat-8365	182	45	,	,	PUNCT
easat-8365	182	46	the	the	DET
easat-8365	182	47	model	model	NOUN
easat-8365	182	48	was	be	AUX
easat-8365	182	49	divided	divide	VERB
easat-8365	182	50	into	into	ADP
easat-8365	182	51	two	two	NUM
easat-8365	182	52	for	for	ADP
easat-8365	182	53	comparison	comparison	NOUN
easat-8365	182	54	purposes	purpose	NOUN
easat-8365	182	55	.	.	PUNCT
easat-8365	183	1	the	the	DET
easat-8365	183	2	first	first	ADJ
easat-8365	183	3	model	model	NOUN
easat-8365	183	4	represents	represent	VERB
easat-8365	183	5	the	the	DET
easat-8365	183	6	direct	direct	ADJ
easat-8365	183	7	effect	effect	NOUN
easat-8365	183	8	only	only	ADV
easat-8365	183	9	,	,	PUNCT
easat-8365	183	10	while	while	SCONJ
easat-8365	183	11	the	the	DET
easat-8365	183	12	second	second	ADJ
easat-8365	183	13	model	model	NOUN
easat-8365	183	14	includes	include	VERB
easat-8365	183	15	the	the	DET
easat-8365	183	16	mediating	mediate	VERB
easat-8365	183	17	variables	variable	NOUN
easat-8365	183	18	that	that	PRON
easat-8365	183	19	influence	influence	VERB
easat-8365	183	20	the	the	DET
easat-8365	183	21	relationship	relationship	NOUN
easat-8365	183	22	between	between	ADP
easat-8365	183	23	social	social	ADJ
easat-8365	183	24	media	medium	NOUN
easat-8365	183	25	influencers	influencer	NOUN
easat-8365	183	26	and	and	CCONJ
easat-8365	183	27	overall	overall	ADJ
easat-8365	183	28	brand	brand	NOUN
easat-8365	183	29	equity	equity	NOUN
easat-8365	183	30	.	.	PUNCT
easat-8365	184	1	according	accord	VERB
easat-8365	184	2	to	to	ADP
easat-8365	184	3	baron	baron	NOUN
easat-8365	184	4	and	and	CCONJ
easat-8365	184	5	kenny	kenny	PROPN
easat-8365	184	6	[	[	X
easat-8365	184	7	28	28	NUM
easat-8365	184	8	]	]	PUNCT
easat-8365	184	9	as	as	SCONJ
easat-8365	184	10	cited	cite	VERB
easat-8365	184	11	in	in	ADP
easat-8365	184	12	rahayu	rahayu	PROPN
easat-8365	184	13	,	,	PUNCT
easat-8365	184	14	f.	f.	PROPN
easat-8365	184	15	(	(	PUNCT
easat-8365	184	16	2017	2017	NUM
easat-8365	184	17	)	)	PUNCT
easat-8365	184	18	,	,	PUNCT
easat-8365	184	19	brand	brand	NOUN
easat-8365	184	20	awareness	awareness	NOUN
easat-8365	184	21	can	can	AUX
easat-8365	184	22	be	be	AUX
easat-8365	184	23	considered	consider	VERB
easat-8365	184	24	a	a	DET
easat-8365	184	25	mediating	mediate	VERB
easat-8365	184	26	variable	variable	NOUN
easat-8365	184	27	if	if	SCONJ
easat-8365	184	28	it	it	PRON
easat-8365	184	29	meets	meet	VERB
easat-8365	184	30	several	several	ADJ
easat-8365	184	31	conditions	condition	NOUN
easat-8365	184	32	.	.	PUNCT
easat-8365	185	1	these	these	DET
easat-8365	185	2	conditions	condition	NOUN
easat-8365	185	3	are	be	AUX
easat-8365	185	4	as	as	SCONJ
easat-8365	185	5	follows	follow	VERB
easat-8365	185	6	:	:	PUNCT
easat-8365	185	7	a	a	X
easat-8365	185	8	)	)	PUNCT
easat-8365	185	9	there	there	PRON
easat-8365	185	10	must	must	AUX
easat-8365	185	11	be	be	AUX
easat-8365	185	12	a	a	DET
easat-8365	185	13	significant	significant	ADJ
easat-8365	185	14	effect	effect	NOUN
easat-8365	185	15	of	of	ADP
easat-8365	185	16	social	social	ADJ
easat-8365	185	17	media	medium	NOUN
easat-8365	185	18	influencers	influencer	NOUN
easat-8365	185	19	(	(	PUNCT
easat-8365	185	20	smis	smis	NOUN
easat-8365	185	21	)	)	PUNCT
easat-8365	185	22	on	on	ADP
easat-8365	185	23	brand	brand	NOUN
easat-8365	185	24	awareness	awareness	NOUN
easat-8365	185	25	(	(	PUNCT
easat-8365	185	26	ba	ba	PROPN
easat-8365	185	27	)	)	PUNCT
easat-8365	185	28	,	,	PUNCT
easat-8365	185	29	b	b	X
easat-8365	185	30	)	)	PUNCT
easat-8365	185	31	there	there	PRON
easat-8365	185	32	must	must	AUX
easat-8365	185	33	be	be	AUX
easat-8365	185	34	a	a	DET
easat-8365	185	35	significant	significant	ADJ
easat-8365	185	36	effect	effect	NOUN
easat-8365	185	37	of	of	ADP
easat-8365	185	38	ba	ba	NOUN
easat-8365	185	39	on	on	ADP
easat-8365	185	40	overall	overall	ADJ
easat-8365	185	41	brand	brand	NOUN
easat-8365	185	42	equity	equity	NOUN
easat-8365	185	43	(	(	PUNCT
easat-8365	185	44	obe	obe	PROPN
easat-8365	185	45	)	)	PUNCT
easat-8365	185	46	,	,	PUNCT
easat-8365	185	47	and	and	CCONJ
easat-8365	185	48	c	c	X
easat-8365	185	49	)	)	PUNCT
easat-8365	185	50	if	if	SCONJ
easat-8365	185	51	the	the	DET
easat-8365	185	52	effect	effect	NOUN
easat-8365	185	53	of	of	ADP
easat-8365	185	54	smis	smis	PROPN
easat-8365	185	55	on	on	ADP
easat-8365	185	56	obe	obe	PROPN
easat-8365	185	57	is	be	AUX
easat-8365	185	58	significant	significant	ADJ
easat-8365	185	59	in	in	ADP
easat-8365	185	60	model	model	NOUN
easat-8365	185	61	1	1	NUM
easat-8365	185	62	,	,	PUNCT
easat-8365	185	63	it	it	PRON
easat-8365	185	64	becomes	become	VERB
easat-8365	185	65	non	non	ADJ
easat-8365	185	66	-	-	ADJ
easat-8365	185	67	significant	significant	ADJ
easat-8365	185	68	or	or	CCONJ
easat-8365	185	69	remains	remain	VERB
easat-8365	185	70	significant	significant	ADJ
easat-8365	185	71	but	but	CCONJ
easat-8365	185	72	with	with	ADP
easat-8365	185	73	a	a	DET
easat-8365	185	74	reduced	reduced	ADJ
easat-8365	185	75	level	level	NOUN
easat-8365	185	76	of	of	ADP
easat-8365	185	77	significance	significance	NOUN
easat-8365	185	78	in	in	ADP
easat-8365	185	79	model	model	NOUN
easat-8365	185	80	2	2	NUM
easat-8365	185	81	after	after	ADP
easat-8365	185	82	including	include	VERB
easat-8365	185	83	the	the	DET
easat-8365	185	84	mediator	mediator	NOUN
easat-8365	185	85	.	.	PUNCT
easat-8365	186	1	the	the	DET
easat-8365	186	2	results	result	NOUN
easat-8365	186	3	of	of	ADP
easat-8365	186	4	hypothesis	hypothesis	NOUN
easat-8365	186	5	6	6	NUM
easat-8365	186	6	testing	testing	NOUN
easat-8365	186	7	can	can	AUX
easat-8365	186	8	be	be	AUX
easat-8365	186	9	seen	see	VERB
easat-8365	186	10	in	in	ADP
easat-8365	186	11	table	table	NOUN
easat-8365	186	12	5	5	NUM
easat-8365	186	13	.	.	SYM
easat-8365	186	14	2269	2269	NUM
easat-8365	186	15	edelweiss	edelweiss	PROPN
easat-8365	186	16	applied	apply	VERB
easat-8365	186	17	science	science	NOUN
easat-8365	186	18	and	and	CCONJ
easat-8365	186	19	technology	technology	NOUN
easat-8365	186	20	issn	issn	PROPN
easat-8365	186	21	:	:	PUNCT
easat-8365	186	22	2576	2576	NUM
easat-8365	186	23	-	-	SYM
easat-8365	186	24	8484	8484	NUM
easat-8365	186	25	vol	vol	NOUN
easat-8365	186	26	.	.	PROPN
easat-8365	187	1	9	9	NUM
easat-8365	187	2	,	,	PUNCT
easat-8365	187	3	no	no	INTJ
easat-8365	187	4	.	.	NOUN
easat-8365	188	1	6	6	NUM
easat-8365	188	2	:	:	SYM
easat-8365	188	3	2261	2261	NUM
easat-8365	188	4	-	-	SYM
easat-8365	188	5	2271	2271	NUM
easat-8365	188	6	,	,	PUNCT
easat-8365	188	7	2025	2025	NUM
easat-8365	188	8	doi	doi	NOUN
easat-8365	188	9	:	:	PUNCT
easat-8365	188	10	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	188	11	©	©	PROPN
easat-8365	188	12	2025	2025	NUM
easat-8365	188	13	by	by	ADP
easat-8365	188	14	the	the	DET
easat-8365	188	15	authors	author	NOUN
easat-8365	188	16	;	;	PUNCT
easat-8365	188	17	licensee	licensee	PROPN
easat-8365	188	18	learning	learn	VERB
easat-8365	188	19	gate	gate	NOUN
easat-8365	188	20	table	table	NOUN
easat-8365	188	21	5	5	NUM
easat-8365	188	22	.	.	PUNCT
easat-8365	188	23	mediation	mediation	NOUN
easat-8365	188	24	test	test	NOUN
easat-8365	188	25	result	result	NOUN
easat-8365	188	26	for	for	ADP
easat-8365	188	27	hypothesis	hypothesis	NOUN
easat-8365	188	28	6	6	NUM
easat-8365	188	29	.	.	PUNCT
easat-8365	189	1	model	model	PROPN
easat-8365	189	2	path	path	PROPN
easat-8365	189	3	estimate	estimate	NOUN
easat-8365	189	4	(	(	PUNCT
easat-8365	189	5	β	β	NOUN
easat-8365	189	6	)	)	PUNCT
easat-8365	189	7	p	p	ADJ
easat-8365	189	8	-	-	PUNCT
easat-8365	189	9	value	value	NOUN
easat-8365	189	10	conclusion	conclusion	NOUN
easat-8365	189	11	model	model	NOUN
easat-8365	189	12	1	1	NUM
easat-8365	189	13	smis	smis	PROPN
easat-8365	189	14	→	→	SYM
easat-8365	189	15	obe	obe	PROPN
easat-8365	189	16	0.603	0.603	NUM
easat-8365	189	17	0.003	0.003	NUM
easat-8365	189	18	condition	condition	NOUN
easat-8365	189	19	c	c	NOUN
easat-8365	189	20	fulfilled	fulfil	VERB
easat-8365	189	21	(	(	PUNCT
easat-8365	189	22	effect	effect	NOUN
easat-8365	189	23	exists	exist	VERB
easat-8365	189	24	in	in	ADP
easat-8365	189	25	model	model	NOUN
easat-8365	189	26	1	1	NUM
easat-8365	189	27	)	)	PUNCT
easat-8365	189	28	model	model	NOUN
easat-8365	189	29	2	2	NUM
easat-8365	189	30	smis	smis	NOUN
easat-8365	189	31	→	→	SYM
easat-8365	189	32	ba	ba	NOUN
easat-8365	189	33	0.395	0.395	NUM
easat-8365	189	34	0.001	0.001	NUM
easat-8365	189	35	condition	condition	NOUN
easat-8365	189	36	a	a	DET
easat-8365	189	37	fulfilled	fulfilled	ADJ
easat-8365	189	38	(	(	PUNCT
easat-8365	189	39	significant	significant	ADJ
easat-8365	189	40	)	)	PUNCT
easat-8365	189	41	model	model	NOUN
easat-8365	189	42	2	2	NUM
easat-8365	189	43	ba	ba	PROPN
easat-8365	189	44	→	→	SYM
easat-8365	189	45	obe	obe	PROPN
easat-8365	189	46	1.408	1.408	NUM
easat-8365	189	47	0.000	0.000	NUM
easat-8365	189	48	condition	condition	NOUN
easat-8365	189	49	b	b	NOUN
easat-8365	189	50	fulfilled	fulfil	VERB
easat-8365	189	51	(	(	PUNCT
easat-8365	189	52	significant	significant	ADJ
easat-8365	189	53	)	)	PUNCT
easat-8365	189	54	model	model	NOUN
easat-8365	189	55	2	2	NUM
easat-8365	189	56	smis	smis	PROPN
easat-8365	189	57	→	→	SYM
easat-8365	189	58	obe	obe	PROPN
easat-8365	189	59	(	(	PUNCT
easat-8365	189	60	after	after	ADP
easat-8365	189	61	mediation	mediation	NOUN
easat-8365	189	62	)	)	PUNCT
easat-8365	189	63	0.089	0.089	NUM
easat-8365	189	64	0.125	0.125	NUM
easat-8365	189	65	condition	condition	NOUN
easat-8365	189	66	c	c	NOUN
easat-8365	189	67	fulfilled	fulfil	VERB
easat-8365	189	68	(	(	PUNCT
easat-8365	189	69	becomes	become	VERB
easat-8365	189	70	non	non	ADJ
easat-8365	189	71	-	-	ADJ
easat-8365	189	72	significant	significant	ADJ
easat-8365	189	73	)	)	PUNCT
easat-8365	189	74	these	these	DET
easat-8365	189	75	findings	finding	NOUN
easat-8365	189	76	confirm	confirm	VERB
easat-8365	189	77	that	that	SCONJ
easat-8365	189	78	brand	brand	NOUN
easat-8365	189	79	awareness	awareness	NOUN
easat-8365	189	80	fully	fully	ADV
easat-8365	189	81	mediates	mediate	VERB
easat-8365	189	82	the	the	DET
easat-8365	189	83	relationship	relationship	NOUN
easat-8365	189	84	between	between	ADP
easat-8365	189	85	social	social	ADJ
easat-8365	189	86	media	medium	NOUN
easat-8365	189	87	influencers	influencer	NOUN
easat-8365	189	88	and	and	CCONJ
easat-8365	189	89	overall	overall	ADJ
easat-8365	189	90	brand	brand	NOUN
easat-8365	189	91	equity	equity	NOUN
easat-8365	189	92	.	.	PUNCT
easat-8365	190	1	this	this	PRON
easat-8365	190	2	suggests	suggest	VERB
easat-8365	190	3	that	that	SCONJ
easat-8365	190	4	the	the	DET
easat-8365	190	5	impact	impact	NOUN
easat-8365	190	6	of	of	ADP
easat-8365	190	7	smis	smis	PROPN
easat-8365	190	8	on	on	ADP
easat-8365	190	9	brand	brand	NOUN
easat-8365	190	10	equity	equity	NOUN
easat-8365	190	11	operates	operate	VERB
easat-8365	190	12	primarily	primarily	ADV
easat-8365	190	13	through	through	ADP
easat-8365	190	14	their	their	PRON
easat-8365	190	15	ability	ability	NOUN
easat-8365	190	16	to	to	PART
easat-8365	190	17	enhance	enhance	VERB
easat-8365	190	18	consumers	consumer	NOUN
easat-8365	190	19	'	'	PART
easat-8365	190	20	awareness	awareness	NOUN
easat-8365	190	21	of	of	ADP
easat-8365	190	22	the	the	DET
easat-8365	190	23	brand	brand	NOUN
easat-8365	190	24	,	,	PUNCT
easat-8365	190	25	rather	rather	ADV
easat-8365	190	26	than	than	ADP
easat-8365	190	27	through	through	ADP
easat-8365	190	28	a	a	DET
easat-8365	190	29	direct	direct	ADJ
easat-8365	190	30	effect	effect	NOUN
easat-8365	190	31	alone	alone	ADV
easat-8365	190	32	.	.	PUNCT
easat-8365	191	1	according	accord	VERB
easat-8365	191	2	to	to	ADP
easat-8365	191	3	baron	baron	NOUN
easat-8365	191	4	and	and	CCONJ
easat-8365	191	5	kenny	kenny	PROPN
easat-8365	191	6	[	[	X
easat-8365	191	7	28	28	NUM
easat-8365	191	8	]	]	PUNCT
easat-8365	191	9	as	as	SCONJ
easat-8365	191	10	cited	cite	VERB
easat-8365	191	11	in	in	ADP
easat-8365	191	12	rahayu	rahayu	PROPN
easat-8365	191	13	,	,	PUNCT
easat-8365	191	14	f.	f.	PROPN
easat-8365	191	15	(	(	PUNCT
easat-8365	191	16	2017	2017	NUM
easat-8365	191	17	)	)	PUNCT
easat-8365	191	18	,	,	PUNCT
easat-8365	191	19	customers	customer	NOUN
easat-8365	191	20	brand	brand	NOUN
easat-8365	191	21	engagement	engagement	NOUN
easat-8365	191	22	can	can	AUX
easat-8365	191	23	be	be	AUX
easat-8365	191	24	considered	consider	VERB
easat-8365	191	25	a	a	DET
easat-8365	191	26	mediating	mediate	VERB
easat-8365	191	27	variable	variable	NOUN
easat-8365	191	28	if	if	SCONJ
easat-8365	191	29	it	it	PRON
easat-8365	191	30	meets	meet	VERB
easat-8365	191	31	several	several	ADJ
easat-8365	191	32	conditions	condition	NOUN
easat-8365	191	33	.	.	PUNCT
easat-8365	192	1	these	these	DET
easat-8365	192	2	conditions	condition	NOUN
easat-8365	192	3	are	be	AUX
easat-8365	192	4	as	as	SCONJ
easat-8365	192	5	follows	follow	VERB
easat-8365	192	6	:	:	PUNCT
easat-8365	192	7	a	a	X
easat-8365	192	8	)	)	PUNCT
easat-8365	192	9	there	there	PRON
easat-8365	192	10	must	must	AUX
easat-8365	192	11	be	be	AUX
easat-8365	192	12	a	a	DET
easat-8365	192	13	significant	significant	ADJ
easat-8365	192	14	effect	effect	NOUN
easat-8365	192	15	of	of	ADP
easat-8365	192	16	social	social	ADJ
easat-8365	192	17	media	medium	NOUN
easat-8365	192	18	influencers	influencer	NOUN
easat-8365	192	19	(	(	PUNCT
easat-8365	192	20	smis	smis	NOUN
easat-8365	192	21	)	)	PUNCT
easat-8365	192	22	on	on	ADP
easat-8365	192	23	customers	customer	NOUN
easat-8365	192	24	brand	brand	NOUN
easat-8365	192	25	engagement	engagement	NOUN
easat-8365	192	26	(	(	PUNCT
easat-8365	192	27	cbe	cbe	PROPN
easat-8365	192	28	)	)	PUNCT
easat-8365	192	29	,	,	PUNCT
easat-8365	192	30	b	b	X
easat-8365	192	31	)	)	PUNCT
easat-8365	192	32	there	there	PRON
easat-8365	192	33	must	must	AUX
easat-8365	192	34	be	be	AUX
easat-8365	192	35	a	a	DET
easat-8365	192	36	significant	significant	ADJ
easat-8365	192	37	effect	effect	NOUN
easat-8365	192	38	of	of	ADP
easat-8365	192	39	cbe	cbe	PROPN
easat-8365	192	40	on	on	ADP
easat-8365	192	41	overall	overall	ADJ
easat-8365	192	42	brand	brand	NOUN
easat-8365	192	43	equity	equity	NOUN
easat-8365	192	44	(	(	PUNCT
easat-8365	192	45	obe	obe	PROPN
easat-8365	192	46	)	)	PUNCT
easat-8365	192	47	,	,	PUNCT
easat-8365	192	48	and	and	CCONJ
easat-8365	192	49	c	c	X
easat-8365	192	50	)	)	PUNCT
easat-8365	192	51	if	if	SCONJ
easat-8365	192	52	the	the	DET
easat-8365	192	53	effect	effect	NOUN
easat-8365	192	54	of	of	ADP
easat-8365	192	55	smis	smis	PROPN
easat-8365	192	56	on	on	ADP
easat-8365	192	57	obe	obe	PROPN
easat-8365	192	58	is	be	AUX
easat-8365	192	59	significant	significant	ADJ
easat-8365	192	60	in	in	ADP
easat-8365	192	61	model	model	NOUN
easat-8365	192	62	1	1	NUM
easat-8365	192	63	,	,	PUNCT
easat-8365	192	64	it	it	PRON
easat-8365	192	65	becomes	become	VERB
easat-8365	192	66	non	non	ADJ
easat-8365	192	67	-	-	ADJ
easat-8365	192	68	significant	significant	ADJ
easat-8365	192	69	or	or	CCONJ
easat-8365	192	70	remains	remain	VERB
easat-8365	192	71	significant	significant	ADJ
easat-8365	192	72	but	but	CCONJ
easat-8365	192	73	with	with	ADP
easat-8365	192	74	a	a	DET
easat-8365	192	75	reduced	reduced	ADJ
easat-8365	192	76	level	level	NOUN
easat-8365	192	77	of	of	ADP
easat-8365	192	78	significance	significance	NOUN
easat-8365	192	79	in	in	ADP
easat-8365	192	80	model	model	NOUN
easat-8365	192	81	2	2	NUM
easat-8365	192	82	after	after	ADP
easat-8365	192	83	including	include	VERB
easat-8365	192	84	the	the	DET
easat-8365	192	85	mediator	mediator	NOUN
easat-8365	192	86	.	.	PUNCT
easat-8365	193	1	the	the	DET
easat-8365	193	2	results	result	NOUN
easat-8365	193	3	of	of	ADP
easat-8365	193	4	hypothesis	hypothesis	NOUN
easat-8365	193	5	7	7	NUM
easat-8365	193	6	testing	testing	NOUN
easat-8365	193	7	can	can	AUX
easat-8365	193	8	be	be	AUX
easat-8365	193	9	seen	see	VERB
easat-8365	193	10	in	in	ADP
easat-8365	193	11	table	table	NOUN
easat-8365	193	12	6	6	NUM
easat-8365	193	13	.	.	PUNCT
easat-8365	193	14	table	table	NOUN
easat-8365	193	15	6	6	NUM
easat-8365	193	16	.	.	PUNCT
easat-8365	193	17	mediation	mediation	NOUN
easat-8365	193	18	test	test	NOUN
easat-8365	193	19	result	result	NOUN
easat-8365	193	20	for	for	ADP
easat-8365	193	21	hypothesis	hypothesis	NOUN
easat-8365	193	22	7	7	NUM
easat-8365	193	23	.	.	PUNCT
easat-8365	193	24	model	model	PROPN
easat-8365	193	25	path	path	PROPN
easat-8365	193	26	estimate	estimate	NOUN
easat-8365	193	27	(	(	PUNCT
easat-8365	193	28	β	β	NOUN
easat-8365	193	29	)	)	PUNCT
easat-8365	193	30	p	p	ADJ
easat-8365	193	31	-	-	PUNCT
easat-8365	193	32	value	value	NOUN
easat-8365	193	33	conclusion	conclusion	NOUN
easat-8365	193	34	model	model	NOUN
easat-8365	193	35	1	1	NUM
easat-8365	193	36	smis	smis	PROPN
easat-8365	193	37	→	→	SYM
easat-8365	193	38	obe	obe	PROPN
easat-8365	193	39	0.603	0.603	NUM
easat-8365	193	40	0.003	0.003	NUM
easat-8365	193	41	condition	condition	NOUN
easat-8365	193	42	c	c	NOUN
easat-8365	193	43	fulfilled	fulfil	VERB
easat-8365	193	44	(	(	PUNCT
easat-8365	193	45	effect	effect	NOUN
easat-8365	193	46	exists	exist	VERB
easat-8365	193	47	in	in	ADP
easat-8365	193	48	model	model	NOUN
easat-8365	193	49	1	1	NUM
easat-8365	193	50	)	)	PUNCT
easat-8365	193	51	model	model	NOUN
easat-8365	193	52	2	2	NUM
easat-8365	193	53	smis	smis	PROPN
easat-8365	193	54	→	→	SYM
easat-8365	193	55	cbe	cbe	PROPN
easat-8365	193	56	0.241	0.241	NUM
easat-8365	193	57	0.002	0.002	NUM
easat-8365	193	58	condition	condition	NOUN
easat-8365	193	59	a	a	DET
easat-8365	193	60	fulfilled	fulfilled	ADJ
easat-8365	193	61	(	(	PUNCT
easat-8365	193	62	significant	significant	ADJ
easat-8365	193	63	)	)	PUNCT
easat-8365	193	64	model	model	NOUN
easat-8365	194	1	2	2	NUM
easat-8365	194	2	cbe	cbe	PROPN
easat-8365	194	3	→	→	SYM
easat-8365	194	4	obe	obe	PROPN
easat-8365	194	5	0.936	0.936	NUM
easat-8365	194	6	0.000	0.000	NUM
easat-8365	194	7	condition	condition	NOUN
easat-8365	194	8	b	b	NOUN
easat-8365	194	9	fulfilled	fulfil	VERB
easat-8365	194	10	(	(	PUNCT
easat-8365	194	11	significant	significant	ADJ
easat-8365	194	12	)	)	PUNCT
easat-8365	194	13	model	model	NOUN
easat-8365	194	14	2	2	NUM
easat-8365	194	15	smis	smis	PROPN
easat-8365	194	16	→	→	SYM
easat-8365	194	17	obe	obe	PROPN
easat-8365	194	18	(	(	PUNCT
easat-8365	194	19	after	after	ADP
easat-8365	194	20	mediation	mediation	NOUN
easat-8365	194	21	)	)	PUNCT
easat-8365	194	22	0.198	0.198	NUM
easat-8365	194	23	0.007	0.007	NUM
easat-8365	194	24	condition	condition	NOUN
easat-8365	194	25	c	c	PROPN
easat-8365	194	26	fulfilled	fulfil	VERB
easat-8365	194	27	(	(	PUNCT
easat-8365	194	28	becomes	become	VERB
easat-8365	194	29	non	non	ADJ
easat-8365	194	30	-	-	ADJ
easat-8365	194	31	significant	significant	ADJ
easat-8365	194	32	)	)	PUNCT
easat-8365	194	33	these	these	DET
easat-8365	194	34	results	result	NOUN
easat-8365	194	35	indicate	indicate	VERB
easat-8365	194	36	that	that	SCONJ
easat-8365	194	37	cbe	cbe	PROPN
easat-8365	194	38	partially	partially	ADV
easat-8365	194	39	mediates	mediate	VERB
easat-8365	194	40	the	the	DET
easat-8365	194	41	relationship	relationship	NOUN
easat-8365	194	42	between	between	ADP
easat-8365	194	43	smis	smis	PROPN
easat-8365	194	44	and	and	CCONJ
easat-8365	194	45	obe	obe	PROPN
easat-8365	194	46	.	.	PUNCT
easat-8365	195	1	in	in	ADP
easat-8365	195	2	other	other	ADJ
easat-8365	195	3	words	word	NOUN
easat-8365	195	4	,	,	PUNCT
easat-8365	195	5	smis	smis	PROPN
easat-8365	195	6	influence	influence	PROPN
easat-8365	195	7	brand	brand	NOUN
easat-8365	195	8	equity	equity	NOUN
easat-8365	195	9	both	both	CCONJ
easat-8365	195	10	directly	directly	ADV
easat-8365	195	11	and	and	CCONJ
easat-8365	195	12	indirectly	indirectly	ADV
easat-8365	195	13	through	through	ADP
easat-8365	195	14	consumer	consumer	NOUN
easat-8365	195	15	brand	brand	NOUN
easat-8365	195	16	engagement	engagement	NOUN
easat-8365	195	17	,	,	PUNCT
easat-8365	195	18	with	with	ADP
easat-8365	195	19	the	the	DET
easat-8365	195	20	indirect	indirect	ADJ
easat-8365	195	21	path	path	NOUN
easat-8365	195	22	playing	play	VERB
easat-8365	195	23	a	a	DET
easat-8365	195	24	substantial	substantial	ADJ
easat-8365	195	25	role	role	NOUN
easat-8365	195	26	in	in	ADP
easat-8365	195	27	enhancing	enhance	VERB
easat-8365	195	28	brand	brand	NOUN
easat-8365	195	29	equity	equity	NOUN
easat-8365	195	30	.	.	PUNCT
easat-8365	196	1	5	5	X
easat-8365	196	2	.	.	X
easat-8365	196	3	conclusion	conclusion	VERB
easat-8365	196	4	the	the	DET
easat-8365	196	5	results	result	NOUN
easat-8365	196	6	of	of	ADP
easat-8365	196	7	this	this	DET
easat-8365	196	8	study	study	NOUN
easat-8365	196	9	show	show	VERB
easat-8365	196	10	that	that	SCONJ
easat-8365	196	11	influencer	influencer	NOUN
easat-8365	196	12	marketing	marketing	NOUN
easat-8365	196	13	strategies	strategy	NOUN
easat-8365	196	14	play	play	VERB
easat-8365	196	15	an	an	DET
easat-8365	196	16	important	important	ADJ
easat-8365	196	17	role	role	NOUN
easat-8365	196	18	in	in	ADP
easat-8365	196	19	shaping	shape	VERB
easat-8365	196	20	brand	brand	NOUN
easat-8365	196	21	equity	equity	NOUN
easat-8365	196	22	,	,	PUNCT
easat-8365	196	23	particularly	particularly	ADV
easat-8365	196	24	in	in	ADP
easat-8365	196	25	the	the	DET
easat-8365	196	26	context	context	NOUN
easat-8365	196	27	of	of	ADP
easat-8365	196	28	local	local	ADJ
easat-8365	196	29	perfume	perfume	NOUN
easat-8365	196	30	industries	industry	NOUN
easat-8365	196	31	like	like	ADP
easat-8365	196	32	le	le	X
easat-8365	196	33	secré	secré	PROPN
easat-8365	196	34	parfume	parfume	NOUN
easat-8365	196	35	.	.	PUNCT
easat-8365	197	1	these	these	DET
easat-8365	197	2	findings	finding	NOUN
easat-8365	197	3	are	be	AUX
easat-8365	197	4	in	in	ADP
easat-8365	197	5	line	line	NOUN
easat-8365	197	6	with	with	ADP
easat-8365	197	7	previous	previous	ADJ
easat-8365	197	8	studies	study	NOUN
easat-8365	197	9	that	that	PRON
easat-8365	197	10	state	state	VERB
easat-8365	197	11	that	that	SCONJ
easat-8365	197	12	collaborations	collaboration	NOUN
easat-8365	197	13	with	with	ADP
easat-8365	197	14	influencers	influencer	NOUN
easat-8365	197	15	can	can	AUX
easat-8365	197	16	increase	increase	VERB
easat-8365	197	17	brand	brand	NOUN
easat-8365	197	18	awareness	awareness	NOUN
easat-8365	197	19	and	and	CCONJ
easat-8365	197	20	customer	customer	NOUN
easat-8365	197	21	engagement	engagement	NOUN
easat-8365	197	22	,	,	PUNCT
easat-8365	197	23	which	which	PRON
easat-8365	197	24	ultimately	ultimately	ADV
easat-8365	197	25	strengthens	strengthen	VERB
easat-8365	197	26	overall	overall	ADJ
easat-8365	197	27	brand	brand	NOUN
easat-8365	197	28	equity	equity	NOUN
easat-8365	198	1	[	[	X
easat-8365	198	2	2	2	NUM
easat-8365	198	3	,	,	PUNCT
easat-8365	198	4	3	3	NUM
easat-8365	198	5	]	]	PUNCT
easat-8365	198	6	.	.	PUNCT
easat-8365	199	1	first	first	ADV
easat-8365	199	2	,	,	PUNCT
easat-8365	199	3	the	the	DET
easat-8365	199	4	significant	significant	ADJ
easat-8365	199	5	impact	impact	NOUN
easat-8365	199	6	of	of	ADP
easat-8365	199	7	influencer	influencer	NOUN
easat-8365	199	8	marketing	marketing	NOUN
easat-8365	199	9	on	on	ADP
easat-8365	199	10	brand	brand	NOUN
easat-8365	199	11	awareness	awareness	NOUN
easat-8365	199	12	indicates	indicate	VERB
easat-8365	199	13	that	that	SCONJ
easat-8365	199	14	consumers	consumer	NOUN
easat-8365	199	15	are	be	AUX
easat-8365	199	16	more	more	ADV
easat-8365	199	17	likely	likely	ADJ
easat-8365	199	18	to	to	PART
easat-8365	199	19	recognize	recognize	VERB
easat-8365	199	20	and	and	CCONJ
easat-8365	199	21	recall	recall	VERB
easat-8365	199	22	le	le	PROPN
easat-8365	199	23	secré	secré	PROPN
easat-8365	199	24	when	when	SCONJ
easat-8365	199	25	information	information	NOUN
easat-8365	199	26	is	be	AUX
easat-8365	199	27	conveyed	convey	VERB
easat-8365	199	28	by	by	ADP
easat-8365	199	29	an	an	DET
easat-8365	199	30	influencer	influencer	NOUN
easat-8365	199	31	they	they	PRON
easat-8365	199	32	trust	trust	VERB
easat-8365	199	33	and	and	CCONJ
easat-8365	199	34	follow	follow	VERB
easat-8365	199	35	.	.	PUNCT
easat-8365	200	1	this	this	DET
easat-8365	200	2	highlights	highlight	NOUN
easat-8365	200	3	that	that	SCONJ
easat-8365	200	4	in	in	ADP
easat-8365	200	5	the	the	DET
easat-8365	200	6	digital	digital	ADJ
easat-8365	200	7	age	age	NOUN
easat-8365	200	8	,	,	PUNCT
easat-8365	200	9	influencers	influencer	NOUN
easat-8365	200	10	'	'	PART
easat-8365	200	11	presence	presence	NOUN
easat-8365	200	12	as	as	SCONJ
easat-8365	200	13	authentic	authentic	ADJ
easat-8365	200	14	sources	source	NOUN
easat-8365	200	15	of	of	ADP
easat-8365	200	16	information	information	NOUN
easat-8365	200	17	is	be	AUX
easat-8365	200	18	key	key	ADJ
easat-8365	200	19	to	to	ADP
easat-8365	200	20	creating	create	VERB
easat-8365	200	21	a	a	DET
easat-8365	200	22	strong	strong	ADJ
easat-8365	200	23	brand	brand	NOUN
easat-8365	200	24	perception	perception	NOUN
easat-8365	200	25	.	.	PUNCT
easat-8365	201	1	second	second	ADJ
easat-8365	201	2	,	,	PUNCT
easat-8365	201	3	influencer	influencer	NOUN
easat-8365	201	4	marketing	marketing	NOUN
easat-8365	201	5	also	also	ADV
easat-8365	201	6	contributes	contribute	VERB
easat-8365	201	7	to	to	ADP
easat-8365	201	8	customer	customer	NOUN
easat-8365	201	9	brand	brand	NOUN
easat-8365	201	10	engagement	engagement	NOUN
easat-8365	201	11	.	.	PUNCT
easat-8365	202	1	consumers	consumer	NOUN
easat-8365	202	2	who	who	PRON
easat-8365	202	3	are	be	AUX
easat-8365	202	4	actively	actively	ADV
easat-8365	202	5	engaged	engage	VERB
easat-8365	202	6	through	through	ADP
easat-8365	202	7	likes	like	NOUN
easat-8365	202	8	,	,	PUNCT
easat-8365	202	9	comments	comment	NOUN
easat-8365	202	10	,	,	PUNCT
easat-8365	202	11	and	and	CCONJ
easat-8365	202	12	content	content	NOUN
easat-8365	202	13	sharing	sharing	NOUN
easat-8365	202	14	demonstrate	demonstrate	VERB
easat-8365	202	15	an	an	DET
easat-8365	202	16	emotional	emotional	ADJ
easat-8365	202	17	and	and	CCONJ
easat-8365	202	18	cognitive	cognitive	ADJ
easat-8365	202	19	connection	connection	NOUN
easat-8365	202	20	with	with	ADP
easat-8365	202	21	the	the	DET
easat-8365	202	22	brand	brand	NOUN
easat-8365	202	23	.	.	PUNCT
easat-8365	203	1	this	this	DET
easat-8365	203	2	finding	finding	NOUN
easat-8365	203	3	supports	support	VERB
easat-8365	203	4	the	the	DET
easat-8365	203	5	argument	argument	NOUN
easat-8365	203	6	by	by	ADP
easat-8365	203	7	cheung	cheung	PROPN
easat-8365	203	8	,	,	PUNCT
easat-8365	203	9	et	et	PROPN
easat-8365	203	10	al	al	PROPN
easat-8365	203	11	.	.	PUNCT
easat-8365	204	1	[	[	X
easat-8365	204	2	13	13	NUM
easat-8365	204	3	]	]	PUNCT
easat-8365	204	4	that	that	DET
easat-8365	204	5	engagement	engagement	NOUN
easat-8365	204	6	is	be	AUX
easat-8365	204	7	not	not	PART
easat-8365	204	8	just	just	ADV
easat-8365	204	9	about	about	ADP
easat-8365	204	10	interaction	interaction	NOUN
easat-8365	204	11	but	but	CCONJ
easat-8365	204	12	also	also	ADV
easat-8365	204	13	an	an	DET
easat-8365	204	14	early	early	ADJ
easat-8365	204	15	form	form	NOUN
easat-8365	204	16	of	of	ADP
easat-8365	204	17	brand	brand	NOUN
easat-8365	204	18	loyalty	loyalty	NOUN
easat-8365	204	19	.	.	PUNCT
easat-8365	205	1	third	third	ADJ
easat-8365	205	2	,	,	PUNCT
easat-8365	205	3	brand	brand	NOUN
easat-8365	205	4	awareness	awareness	NOUN
easat-8365	205	5	proves	prove	VERB
easat-8365	205	6	to	to	PART
easat-8365	205	7	be	be	AUX
easat-8365	205	8	a	a	DET
easat-8365	205	9	very	very	ADV
easat-8365	205	10	strong	strong	ADJ
easat-8365	205	11	factor	factor	NOUN
easat-8365	205	12	in	in	ADP
easat-8365	205	13	shaping	shape	VERB
easat-8365	205	14	brand	brand	NOUN
easat-8365	205	15	equity	equity	NOUN
easat-8365	205	16	,	,	PUNCT
easat-8365	205	17	even	even	ADV
easat-8365	205	18	stronger	strong	ADJ
easat-8365	205	19	than	than	ADP
easat-8365	205	20	customer	customer	NOUN
easat-8365	205	21	engagement	engagement	NOUN
easat-8365	205	22	.	.	PUNCT
easat-8365	206	1	this	this	PRON
easat-8365	206	2	suggests	suggest	VERB
easat-8365	206	3	that	that	SCONJ
easat-8365	206	4	without	without	ADP
easat-8365	206	5	high	high	ADJ
easat-8365	206	6	brand	brand	NOUN
easat-8365	206	7	awareness	awareness	NOUN
easat-8365	206	8	,	,	PUNCT
easat-8365	206	9	brand	brand	NOUN
easat-8365	206	10	value	value	NOUN
easat-8365	206	11	can	can	AUX
easat-8365	206	12	not	not	PART
easat-8365	206	13	be	be	AUX
easat-8365	206	14	optimally	optimally	ADV
easat-8365	206	15	formed	form	VERB
easat-8365	206	16	,	,	PUNCT
easat-8365	206	17	even	even	ADV
easat-8365	206	18	if	if	SCONJ
easat-8365	206	19	consumers	consumer	NOUN
easat-8365	206	20	are	be	AUX
easat-8365	206	21	emotionally	emotionally	ADV
easat-8365	206	22	engaged	engage	VERB
easat-8365	206	23	.	.	PUNCT
easat-8365	207	1	interestingly	interestingly	ADV
easat-8365	207	2	,	,	PUNCT
easat-8365	207	3	when	when	SCONJ
easat-8365	207	4	tested	test	VERB
easat-8365	207	5	as	as	ADP
easat-8365	207	6	a	a	DET
easat-8365	207	7	mediator	mediator	NOUN
easat-8365	207	8	,	,	PUNCT
easat-8365	207	9	brand	brand	NOUN
easat-8365	207	10	awareness	awareness	NOUN
easat-8365	207	11	fully	fully	ADV
easat-8365	207	12	mediates	mediate	VERB
easat-8365	207	13	the	the	DET
easat-8365	207	14	relationship	relationship	NOUN
easat-8365	207	15	between	between	ADP
easat-8365	207	16	influencer	influencer	NOUN
easat-8365	207	17	marketing	marketing	NOUN
easat-8365	207	18	and	and	CCONJ
easat-8365	207	19	brand	brand	NOUN
easat-8365	207	20	equity	equity	NOUN
easat-8365	207	21	,	,	PUNCT
easat-8365	207	22	while	while	SCONJ
easat-8365	207	23	2270	2270	NUM
easat-8365	207	24	edelweiss	edelweiss	PROPN
easat-8365	207	25	applied	apply	VERB
easat-8365	207	26	science	science	NOUN
easat-8365	207	27	and	and	CCONJ
easat-8365	207	28	technology	technology	NOUN
easat-8365	207	29	issn	issn	PROPN
easat-8365	207	30	:	:	PUNCT
easat-8365	207	31	2576	2576	NUM
easat-8365	207	32	-	-	SYM
easat-8365	207	33	8484	8484	NUM
easat-8365	207	34	vol	vol	NOUN
easat-8365	207	35	.	.	PROPN
easat-8365	208	1	9	9	NUM
easat-8365	208	2	,	,	PUNCT
easat-8365	208	3	no	no	INTJ
easat-8365	208	4	.	.	NOUN
easat-8365	209	1	6	6	NUM
easat-8365	209	2	:	:	SYM
easat-8365	209	3	2261	2261	NUM
easat-8365	209	4	-	-	SYM
easat-8365	209	5	2271	2271	NUM
easat-8365	209	6	,	,	PUNCT
easat-8365	209	7	2025	2025	NUM
easat-8365	209	8	doi	doi	NOUN
easat-8365	209	9	:	:	PUNCT
easat-8365	209	10	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	209	11	©	©	PROPN
easat-8365	209	12	2025	2025	NUM
easat-8365	209	13	by	by	ADP
easat-8365	209	14	the	the	DET
easat-8365	209	15	authors	author	NOUN
easat-8365	209	16	;	;	PUNCT
easat-8365	209	17	licensee	licensee	PROPN
easat-8365	209	18	learning	learning	NOUN
easat-8365	209	19	gate	gate	PROPN
easat-8365	209	20	customer	customer	NOUN
easat-8365	209	21	engagement	engagement	NOUN
easat-8365	209	22	only	only	ADV
easat-8365	209	23	partially	partially	ADV
easat-8365	209	24	mediates	mediate	VERB
easat-8365	209	25	it	it	PRON
easat-8365	209	26	.	.	PUNCT
easat-8365	210	1	this	this	PRON
easat-8365	210	2	means	mean	VERB
easat-8365	210	3	that	that	SCONJ
easat-8365	210	4	influencer	influencer	NOUN
easat-8365	210	5	strategies	strategy	NOUN
easat-8365	210	6	will	will	AUX
easat-8365	210	7	be	be	AUX
easat-8365	210	8	more	more	ADV
easat-8365	210	9	effective	effective	ADJ
easat-8365	210	10	if	if	SCONJ
easat-8365	210	11	focused	focus	VERB
easat-8365	210	12	on	on	ADP
easat-8365	210	13	increasing	increase	VERB
easat-8365	210	14	brand	brand	NOUN
easat-8365	210	15	awareness	awareness	NOUN
easat-8365	210	16	first	first	ADV
easat-8365	210	17	.	.	PUNCT
easat-8365	211	1	overall	overall	ADV
easat-8365	211	2	,	,	PUNCT
easat-8365	211	3	these	these	DET
easat-8365	211	4	results	result	NOUN
easat-8365	211	5	have	have	VERB
easat-8365	211	6	important	important	ADJ
easat-8365	211	7	implications	implication	NOUN
easat-8365	211	8	for	for	ADP
easat-8365	211	9	marketing	marketing	NOUN
easat-8365	211	10	practitioners	practitioner	NOUN
easat-8365	211	11	,	,	PUNCT
easat-8365	211	12	particularly	particularly	ADV
easat-8365	211	13	le	le	X
easat-8365	211	14	secré	secré	PROPN
easat-8365	211	15	parfume	parfume	NOUN
easat-8365	211	16	,	,	PUNCT
easat-8365	211	17	that	that	SCONJ
easat-8365	211	18	the	the	DET
easat-8365	211	19	selection	selection	NOUN
easat-8365	211	20	and	and	CCONJ
easat-8365	211	21	management	management	NOUN
easat-8365	211	22	of	of	ADP
easat-8365	211	23	the	the	DET
easat-8365	211	24	right	right	ADJ
easat-8365	211	25	influencers	influencer	NOUN
easat-8365	211	26	can	can	AUX
easat-8365	211	27	significantly	significantly	ADV
easat-8365	211	28	drive	drive	VERB
easat-8365	211	29	the	the	DET
easat-8365	211	30	improvement	improvement	NOUN
easat-8365	211	31	of	of	ADP
easat-8365	211	32	brand	brand	NOUN
easat-8365	211	33	equity	equity	NOUN
easat-8365	211	34	.	.	PUNCT
easat-8365	212	1	however	however	ADV
easat-8365	212	2	,	,	PUNCT
easat-8365	212	3	companies	company	NOUN
easat-8365	212	4	also	also	ADV
easat-8365	212	5	need	need	VERB
easat-8365	212	6	to	to	PART
easat-8365	212	7	develop	develop	VERB
easat-8365	212	8	strategies	strategy	NOUN
easat-8365	212	9	that	that	PRON
easat-8365	212	10	can	can	AUX
easat-8365	212	11	sustain	sustain	VERB
easat-8365	212	12	long	long	ADJ
easat-8365	212	13	-	-	PUNCT
easat-8365	212	14	term	term	NOUN
easat-8365	212	15	engagement	engagement	NOUN
easat-8365	212	16	,	,	PUNCT
easat-8365	212	17	not	not	PART
easat-8365	212	18	just	just	ADV
easat-8365	212	19	temporary	temporary	ADJ
easat-8365	212	20	awareness	awareness	NOUN
easat-8365	212	21	.	.	PUNCT
easat-8365	213	1	this	this	DET
easat-8365	213	2	study	study	NOUN
easat-8365	213	3	has	have	VERB
easat-8365	213	4	several	several	ADJ
easat-8365	213	5	limitations	limitation	NOUN
easat-8365	213	6	that	that	PRON
easat-8365	213	7	need	need	VERB
easat-8365	213	8	to	to	PART
easat-8365	213	9	be	be	AUX
easat-8365	213	10	considered	consider	VERB
easat-8365	213	11	when	when	SCONJ
easat-8365	213	12	interpreting	interpret	VERB
easat-8365	213	13	the	the	DET
easat-8365	213	14	results	result	NOUN
easat-8365	213	15	and	and	CCONJ
easat-8365	213	16	for	for	ADP
easat-8365	213	17	future	future	ADJ
easat-8365	213	18	research	research	NOUN
easat-8365	213	19	development	development	NOUN
easat-8365	213	20	:	:	PUNCT
easat-8365	213	21	5.1	5.1	NUM
easat-8365	213	22	.	.	PUNCT
easat-8365	214	1	limited	limit	VERB
easat-8365	214	2	to	to	ADP
easat-8365	214	3	one	one	NUM
easat-8365	214	4	brand	brand	NOUN
easat-8365	214	5	this	this	DET
easat-8365	214	6	study	study	NOUN
easat-8365	214	7	focuses	focus	VERB
easat-8365	214	8	only	only	ADV
easat-8365	214	9	on	on	ADP
easat-8365	214	10	one	one	NUM
easat-8365	214	11	local	local	ADJ
easat-8365	214	12	brand	brand	NOUN
easat-8365	214	13	,	,	PUNCT
easat-8365	214	14	le	le	X
easat-8365	214	15	secré	secré	PROPN
easat-8365	214	16	parfume	parfume	NOUN
easat-8365	214	17	.	.	PUNCT
easat-8365	215	1	the	the	DET
easat-8365	215	2	results	result	NOUN
easat-8365	215	3	may	may	AUX
easat-8365	215	4	not	not	PART
easat-8365	215	5	be	be	AUX
easat-8365	215	6	generalizable	generalizable	ADJ
easat-8365	215	7	to	to	ADP
easat-8365	215	8	other	other	ADJ
easat-8365	215	9	brands	brand	NOUN
easat-8365	215	10	,	,	PUNCT
easat-8365	215	11	especially	especially	ADV
easat-8365	215	12	those	those	PRON
easat-8365	215	13	from	from	ADP
easat-8365	215	14	different	different	ADJ
easat-8365	215	15	industries	industry	NOUN
easat-8365	215	16	or	or	CCONJ
easat-8365	215	17	with	with	ADP
easat-8365	215	18	target	target	NOUN
easat-8365	215	19	market	market	NOUN
easat-8365	215	20	characteristics	characteristic	NOUN
easat-8365	215	21	that	that	PRON
easat-8365	215	22	are	be	AUX
easat-8365	215	23	not	not	PART
easat-8365	215	24	similar	similar	ADJ
easat-8365	215	25	.	.	PUNCT
easat-8365	216	1	5.2	5.2	NUM
easat-8365	216	2	.	.	PUNCT
easat-8365	216	3	specific	specific	ADJ
easat-8365	216	4	population	population	NOUN
easat-8365	216	5	and	and	CCONJ
easat-8365	216	6	sample	sample	VERB
easat-8365	216	7	the	the	DET
easat-8365	216	8	respondents	respondent	NOUN
easat-8365	216	9	of	of	ADP
easat-8365	216	10	this	this	DET
easat-8365	216	11	study	study	NOUN
easat-8365	216	12	are	be	AUX
easat-8365	216	13	social	social	ADJ
easat-8365	216	14	media	medium	NOUN
easat-8365	216	15	users	user	NOUN
easat-8365	216	16	who	who	PRON
easat-8365	216	17	follow	follow	VERB
easat-8365	216	18	the	the	DET
easat-8365	216	19	le	le	PROPN
easat-8365	216	20	secré	secré	PROPN
easat-8365	216	21	parfume	parfume	PROPN
easat-8365	216	22	account	account	PROPN
easat-8365	216	23	.	.	PUNCT
easat-8365	217	1	this	this	PRON
easat-8365	217	2	limits	limit	VERB
easat-8365	217	3	the	the	DET
easat-8365	217	4	scope	scope	NOUN
easat-8365	217	5	of	of	ADP
easat-8365	217	6	the	the	DET
easat-8365	217	7	analysis	analysis	NOUN
easat-8365	217	8	to	to	ADP
easat-8365	217	9	a	a	DET
easat-8365	217	10	group	group	NOUN
easat-8365	217	11	that	that	PRON
easat-8365	217	12	already	already	ADV
easat-8365	217	13	has	have	VERB
easat-8365	217	14	interest	interest	NOUN
easat-8365	217	15	or	or	CCONJ
easat-8365	217	16	familiarity	familiarity	NOUN
easat-8365	217	17	with	with	ADP
easat-8365	217	18	the	the	DET
easat-8365	217	19	brand	brand	NOUN
easat-8365	217	20	,	,	PUNCT
easat-8365	217	21	potentially	potentially	ADV
easat-8365	217	22	leading	lead	VERB
easat-8365	217	23	to	to	ADP
easat-8365	217	24	engagement	engagement	NOUN
easat-8365	217	25	bias	bias	NOUN
easat-8365	217	26	.	.	PUNCT
easat-8365	218	1	5.3	5.3	NUM
easat-8365	218	2	.	.	PUNCT
easat-8365	219	1	cross	cross	ADJ
easat-8365	219	2	-	-	ADJ
easat-8365	219	3	sectional	sectional	ADJ
easat-8365	219	4	data	datum	NOUN
easat-8365	219	5	collection	collection	NOUN
easat-8365	219	6	the	the	DET
easat-8365	219	7	study	study	NOUN
easat-8365	219	8	was	be	AUX
easat-8365	219	9	conducted	conduct	VERB
easat-8365	219	10	at	at	ADP
easat-8365	219	11	a	a	DET
easat-8365	219	12	specific	specific	ADJ
easat-8365	219	13	point	point	NOUN
easat-8365	219	14	in	in	ADP
easat-8365	219	15	time	time	NOUN
easat-8365	219	16	(	(	PUNCT
easat-8365	219	17	cross	cross	ADJ
easat-8365	219	18	-	-	ADJ
easat-8365	219	19	sectional	sectional	ADJ
easat-8365	219	20	)	)	PUNCT
easat-8365	219	21	,	,	PUNCT
easat-8365	219	22	so	so	CCONJ
easat-8365	219	23	it	it	PRON
easat-8365	219	24	does	do	AUX
easat-8365	219	25	not	not	PART
easat-8365	219	26	capture	capture	VERB
easat-8365	219	27	changes	change	NOUN
easat-8365	219	28	in	in	ADP
easat-8365	219	29	consumer	consumer	NOUN
easat-8365	219	30	behavior	behavior	NOUN
easat-8365	219	31	over	over	ADP
easat-8365	219	32	time	time	NOUN
easat-8365	219	33	.	.	PUNCT
easat-8365	220	1	to	to	PART
easat-8365	220	2	understand	understand	VERB
easat-8365	220	3	the	the	DET
easat-8365	220	4	long	long	ADJ
easat-8365	220	5	-	-	PUNCT
easat-8365	220	6	term	term	NOUN
easat-8365	220	7	effects	effect	NOUN
easat-8365	220	8	of	of	ADP
easat-8365	220	9	influencer	influencer	NOUN
easat-8365	220	10	marketing	marketing	NOUN
easat-8365	220	11	on	on	ADP
easat-8365	220	12	brand	brand	NOUN
easat-8365	220	13	equity	equity	PROPN
easat-8365	220	14	,	,	PUNCT
easat-8365	220	15	a	a	DET
easat-8365	220	16	longitudinal	longitudinal	ADJ
easat-8365	220	17	approach	approach	NOUN
easat-8365	220	18	would	would	AUX
easat-8365	220	19	be	be	AUX
easat-8365	220	20	more	more	ADV
easat-8365	220	21	relevant	relevant	ADJ
easat-8365	220	22	.	.	PUNCT
easat-8365	221	1	5.4	5.4	NUM
easat-8365	221	2	.	.	PUNCT
easat-8365	221	3	suboptimal	suboptimal	ADJ
easat-8365	221	4	model	model	NOUN
easat-8365	221	5	fit	fit	VERB
easat-8365	221	6	some	some	DET
easat-8365	221	7	goodness	goodness	NOUN
easat-8365	221	8	-	-	PUNCT
easat-8365	221	9	of	of	ADP
easat-8365	221	10	-	-	PUNCT
easat-8365	221	11	fit	fit	ADJ
easat-8365	221	12	indicators	indicator	NOUN
easat-8365	221	13	,	,	PUNCT
easat-8365	221	14	such	such	ADJ
easat-8365	221	15	as	as	ADP
easat-8365	221	16	cfi	cfi	PROPN
easat-8365	221	17	,	,	PUNCT
easat-8365	221	18	tli	tli	PROPN
easat-8365	221	19	,	,	PUNCT
easat-8365	221	20	and	and	CCONJ
easat-8365	221	21	nfi	nfi	PROPN
easat-8365	221	22	,	,	PUNCT
easat-8365	221	23	did	do	AUX
easat-8365	221	24	not	not	PART
easat-8365	221	25	meet	meet	VERB
easat-8365	221	26	the	the	DET
easat-8365	221	27	recommended	recommend	VERB
easat-8365	221	28	standards	standard	NOUN
easat-8365	221	29	.	.	PUNCT
easat-8365	222	1	this	this	PRON
easat-8365	222	2	suggests	suggest	VERB
easat-8365	222	3	that	that	SCONJ
easat-8365	222	4	the	the	DET
easat-8365	222	5	structural	structural	ADJ
easat-8365	222	6	model	model	NOUN
easat-8365	222	7	used	use	VERB
easat-8365	222	8	can	can	AUX
easat-8365	222	9	still	still	ADV
easat-8365	222	10	be	be	AUX
easat-8365	222	11	improved	improve	VERB
easat-8365	222	12	to	to	PART
easat-8365	222	13	achieve	achieve	VERB
easat-8365	222	14	a	a	DET
easat-8365	222	15	better	well	ADJ
easat-8365	222	16	representation	representation	NOUN
easat-8365	222	17	of	of	ADP
easat-8365	222	18	the	the	DET
easat-8365	222	19	relationships	relationship	NOUN
easat-8365	222	20	between	between	ADP
easat-8365	222	21	the	the	DET
easat-8365	222	22	variables	variable	NOUN
easat-8365	222	23	.	.	PUNCT
easat-8365	223	1	5.5	5.5	NUM
easat-8365	223	2	.	.	PUNCT
easat-8365	223	3	limited	limited	ADJ
easat-8365	223	4	variables	variable	NOUN
easat-8365	223	5	this	this	DET
easat-8365	223	6	study	study	NOUN
easat-8365	223	7	only	only	ADV
easat-8365	223	8	includes	include	VERB
easat-8365	223	9	brand	brand	NOUN
easat-8365	223	10	awareness	awareness	NOUN
easat-8365	223	11	and	and	CCONJ
easat-8365	223	12	customer	customer	NOUN
easat-8365	223	13	brand	brand	NOUN
easat-8365	223	14	engagement	engagement	NOUN
easat-8365	223	15	as	as	ADP
easat-8365	223	16	mediators	mediator	NOUN
easat-8365	223	17	.	.	PUNCT
easat-8365	224	1	other	other	ADJ
easat-8365	224	2	factors	factor	NOUN
easat-8365	224	3	,	,	PUNCT
easat-8365	224	4	such	such	ADJ
easat-8365	224	5	as	as	ADP
easat-8365	224	6	brand	brand	PROPN
easat-8365	224	7	trust	trust	PROPN
easat-8365	224	8	,	,	PUNCT
easat-8365	224	9	perceived	perceive	VERB
easat-8365	224	10	value	value	NOUN
easat-8365	224	11	,	,	PUNCT
easat-8365	224	12	or	or	CCONJ
easat-8365	224	13	brand	brand	NOUN
easat-8365	224	14	image	image	NOUN
easat-8365	224	15	,	,	PUNCT
easat-8365	224	16	may	may	AUX
easat-8365	224	17	also	also	ADV
easat-8365	224	18	play	play	VERB
easat-8365	224	19	a	a	DET
easat-8365	224	20	crucial	crucial	ADJ
easat-8365	224	21	role	role	NOUN
easat-8365	224	22	in	in	ADP
easat-8365	224	23	shaping	shape	VERB
easat-8365	224	24	brand	brand	NOUN
easat-8365	224	25	equity	equity	NOUN
easat-8365	224	26	.	.	PUNCT
easat-8365	225	1	transparency	transparency	NOUN
easat-8365	225	2	:	:	PUNCT
easat-8365	225	3	the	the	DET
easat-8365	225	4	authors	author	NOUN
easat-8365	225	5	confirm	confirm	VERB
easat-8365	225	6	that	that	SCONJ
easat-8365	225	7	the	the	DET
easat-8365	225	8	manuscript	manuscript	NOUN
easat-8365	225	9	is	be	AUX
easat-8365	225	10	an	an	DET
easat-8365	225	11	honest	honest	ADJ
easat-8365	225	12	,	,	PUNCT
easat-8365	225	13	accurate	accurate	ADJ
easat-8365	225	14	,	,	PUNCT
easat-8365	225	15	and	and	CCONJ
easat-8365	225	16	transparent	transparent	ADJ
easat-8365	225	17	account	account	NOUN
easat-8365	225	18	of	of	ADP
easat-8365	225	19	the	the	DET
easat-8365	225	20	study	study	NOUN
easat-8365	225	21	;	;	PUNCT
easat-8365	225	22	that	that	SCONJ
easat-8365	225	23	no	no	DET
easat-8365	225	24	vital	vital	ADJ
easat-8365	225	25	features	feature	NOUN
easat-8365	225	26	of	of	ADP
easat-8365	225	27	the	the	DET
easat-8365	225	28	study	study	NOUN
easat-8365	225	29	have	have	AUX
easat-8365	225	30	been	be	AUX
easat-8365	225	31	omitted	omit	VERB
easat-8365	225	32	;	;	PUNCT
easat-8365	225	33	and	and	CCONJ
easat-8365	225	34	that	that	SCONJ
easat-8365	225	35	any	any	DET
easat-8365	225	36	discrepancies	discrepancy	NOUN
easat-8365	225	37	from	from	ADP
easat-8365	225	38	the	the	DET
easat-8365	225	39	study	study	NOUN
easat-8365	225	40	as	as	SCONJ
easat-8365	225	41	planned	plan	VERB
easat-8365	225	42	have	have	AUX
easat-8365	225	43	been	be	AUX
easat-8365	225	44	explained	explain	VERB
easat-8365	225	45	.	.	PUNCT
easat-8365	226	1	this	this	DET
easat-8365	226	2	study	study	NOUN
easat-8365	226	3	followed	follow	VERB
easat-8365	226	4	all	all	DET
easat-8365	226	5	ethical	ethical	ADJ
easat-8365	226	6	practices	practice	NOUN
easat-8365	226	7	during	during	ADP
easat-8365	226	8	writing	writing	NOUN
easat-8365	226	9	.	.	PUNCT
easat-8365	227	1	copyright	copyright	NOUN
easat-8365	227	2	:	:	PUNCT
easat-8365	227	3	©	©	PROPN
easat-8365	227	4	2025	2025	NUM
easat-8365	227	5	by	by	ADP
easat-8365	227	6	the	the	DET
easat-8365	227	7	authors	author	NOUN
easat-8365	227	8	.	.	PUNCT
easat-8365	228	1	this	this	DET
easat-8365	228	2	open	open	ADJ
easat-8365	228	3	-	-	PUNCT
easat-8365	228	4	access	access	NOUN
easat-8365	228	5	article	article	NOUN
easat-8365	228	6	is	be	AUX
easat-8365	228	7	distributed	distribute	VERB
easat-8365	228	8	under	under	ADP
easat-8365	228	9	the	the	DET
easat-8365	228	10	terms	term	NOUN
easat-8365	228	11	and	and	CCONJ
easat-8365	228	12	conditions	condition	NOUN
easat-8365	228	13	of	of	ADP
easat-8365	228	14	the	the	DET
easat-8365	228	15	creative	creative	ADJ
easat-8365	228	16	commons	common	NOUN
easat-8365	228	17	attribution	attribution	NOUN
easat-8365	228	18	(	(	PUNCT
easat-8365	228	19	cc	cc	NOUN
easat-8365	228	20	by	by	ADP
easat-8365	228	21	)	)	PUNCT
easat-8365	228	22	license	license	NOUN
easat-8365	228	23	(	(	PUNCT
easat-8365	228	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8365	228	25	)	)	PUNCT
easat-8365	228	26	.	.	PUNCT
easat-8365	229	1	references	reference	NOUN
easat-8365	229	2	[	[	X
easat-8365	229	3	1	1	X
easat-8365	229	4	]	]	PUNCT
easat-8365	229	5	s.	s.	PROPN
easat-8365	229	6	kumar	kumar	PROPN
easat-8365	229	7	,	,	PUNCT
easat-8365	229	8	g.	g.	PROPN
easat-8365	229	9	s.	s.	PROPN
easat-8365	229	10	spais	spais	PROPN
easat-8365	229	11	,	,	PUNCT
easat-8365	229	12	d.	d.	PROPN
easat-8365	229	13	kumar	kumar	PROPN
easat-8365	229	14	,	,	PUNCT
easat-8365	229	15	and	and	CCONJ
easat-8365	229	16	r.	r.	PROPN
easat-8365	229	17	sureka	sureka	PROPN
easat-8365	229	18	,	,	PUNCT
easat-8365	229	19	"	"	PUNCT
easat-8365	229	20	a	a	DET
easat-8365	229	21	bibliometric	bibliometric	ADJ
easat-8365	229	22	history	history	NOUN
easat-8365	229	23	of	of	ADP
easat-8365	229	24	the	the	DET
easat-8365	229	25	journal	journal	NOUN
easat-8365	229	26	of	of	ADP
easat-8365	229	27	promotion	promotion	NOUN
easat-8365	229	28	management	management	NOUN
easat-8365	229	29	(	(	PUNCT
easat-8365	229	30	1992–2019	1992–2019	NUM
easat-8365	229	31	)	)	PUNCT
easat-8365	229	32	,	,	PUNCT
easat-8365	229	33	"	"	PUNCT
easat-8365	229	34	journal	journal	NOUN
easat-8365	229	35	of	of	ADP
easat-8365	229	36	promotion	promotion	NOUN
easat-8365	229	37	management	management	NOUN
easat-8365	229	38	,	,	PUNCT
easat-8365	229	39	vol	vol	NOUN
easat-8365	229	40	.	.	PROPN
easat-8365	229	41	26	26	NUM
easat-8365	229	42	,	,	PUNCT
easat-8365	229	43	no	no	INTJ
easat-8365	229	44	.	.	NOUN
easat-8365	229	45	1	1	NUM
easat-8365	229	46	,	,	PUNCT
easat-8365	229	47	pp	pp	ADJ
easat-8365	229	48	.	.	PUNCT
easat-8365	230	1	97	97	NUM
easat-8365	230	2	-	-	SYM
easat-8365	230	3	120	120	NUM
easat-8365	230	4	,	,	PUNCT
easat-8365	230	5	2020	2020	NUM
easat-8365	230	6	.	.	PUNCT
easat-8365	231	1	[	[	X
easat-8365	231	2	2	2	NUM
easat-8365	231	3	]	]	PUNCT
easat-8365	231	4	c.	c.	PROPN
easat-8365	231	5	lou	lou	PROPN
easat-8365	231	6	and	and	CCONJ
easat-8365	231	7	s.	s.	PROPN
easat-8365	231	8	yuan	yuan	PROPN
easat-8365	231	9	,	,	PUNCT
easat-8365	231	10	"	"	PUNCT
easat-8365	231	11	influencer	influencer	NOUN
easat-8365	231	12	marketing	marketing	NOUN
easat-8365	231	13	:	:	PUNCT
easat-8365	231	14	how	how	SCONJ
easat-8365	231	15	message	message	NOUN
easat-8365	231	16	value	value	NOUN
easat-8365	231	17	and	and	CCONJ
easat-8365	231	18	credibility	credibility	NOUN
easat-8365	231	19	affect	affect	VERB
easat-8365	231	20	consumer	consumer	NOUN
easat-8365	231	21	trust	trust	NOUN
easat-8365	231	22	of	of	ADP
easat-8365	231	23	branded	brand	VERB
easat-8365	231	24	content	content	NOUN
easat-8365	231	25	on	on	ADP
easat-8365	231	26	social	social	ADJ
easat-8365	231	27	media	medium	NOUN
easat-8365	231	28	,	,	PUNCT
easat-8365	231	29	"	"	PUNCT
easat-8365	231	30	journal	journal	NOUN
easat-8365	231	31	of	of	ADP
easat-8365	231	32	interactive	interactive	ADJ
easat-8365	231	33	advertising	advertising	NOUN
easat-8365	231	34	,	,	PUNCT
easat-8365	231	35	vol	vol	NOUN
easat-8365	231	36	.	.	PROPN
easat-8365	231	37	19	19	NUM
easat-8365	231	38	,	,	PUNCT
easat-8365	231	39	no	no	INTJ
easat-8365	231	40	.	.	NOUN
easat-8365	231	41	1	1	NUM
easat-8365	231	42	,	,	PUNCT
easat-8365	231	43	pp	pp	ADJ
easat-8365	231	44	.	.	PUNCT
easat-8365	232	1	58	58	NUM
easat-8365	232	2	-	-	SYM
easat-8365	232	3	73	73	NUM
easat-8365	232	4	,	,	PUNCT
easat-8365	232	5	2019	2019	NUM
easat-8365	232	6	.	.	PUNCT
easat-8365	233	1	[	[	X
easat-8365	233	2	3	3	X
easat-8365	233	3	]	]	X
easat-8365	233	4	m.	m.	NOUN
easat-8365	233	5	de	de	PROPN
easat-8365	233	6	veirman	veirman	PROPN
easat-8365	233	7	,	,	PUNCT
easat-8365	233	8	v.	v.	ADP
easat-8365	233	9	cauberghe	cauberghe	ADJ
easat-8365	233	10	,	,	PUNCT
easat-8365	233	11	and	and	CCONJ
easat-8365	233	12	l.	l.	PROPN
easat-8365	233	13	hudders	hudder	NOUN
easat-8365	233	14	,	,	PUNCT
easat-8365	233	15	"	"	PUNCT
easat-8365	233	16	marketing	market	VERB
easat-8365	233	17	through	through	ADP
easat-8365	233	18	instagram	instagram	PROPN
easat-8365	233	19	influencers	influencer	NOUN
easat-8365	233	20	:	:	PUNCT
easat-8365	233	21	the	the	DET
easat-8365	233	22	impact	impact	NOUN
easat-8365	233	23	of	of	ADP
easat-8365	233	24	number	number	NOUN
easat-8365	233	25	of	of	ADP
easat-8365	233	26	followers	follower	NOUN
easat-8365	233	27	and	and	CCONJ
easat-8365	233	28	product	product	NOUN
easat-8365	233	29	divergence	divergence	NOUN
easat-8365	233	30	on	on	ADP
easat-8365	233	31	brand	brand	NOUN
easat-8365	233	32	attitude	attitude	NOUN
easat-8365	233	33	,	,	PUNCT
easat-8365	233	34	"	"	PUNCT
easat-8365	233	35	international	international	ADJ
easat-8365	233	36	journal	journal	NOUN
easat-8365	233	37	of	of	ADP
easat-8365	233	38	advertising	advertising	NOUN
easat-8365	233	39	,	,	PUNCT
easat-8365	233	40	vol	vol	NOUN
easat-8365	233	41	.	.	PROPN
easat-8365	234	1	36	36	NUM
easat-8365	234	2	,	,	PUNCT
easat-8365	234	3	no	no	INTJ
easat-8365	234	4	.	.	NOUN
easat-8365	234	5	5	5	NUM
easat-8365	234	6	,	,	PUNCT
easat-8365	234	7	pp	pp	ADJ
easat-8365	234	8	.	.	PUNCT
easat-8365	235	1	798	798	NUM
easat-8365	235	2	-	-	SYM
easat-8365	235	3	828	828	NUM
easat-8365	235	4	,	,	PUNCT
easat-8365	235	5	2017	2017	NUM
easat-8365	235	6	.	.	PUNCT
easat-8365	236	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8365	236	2	2271	2271	NUM
easat-8365	236	3	edelweiss	edelweiss	PROPN
easat-8365	236	4	applied	apply	VERB
easat-8365	236	5	science	science	NOUN
easat-8365	236	6	and	and	CCONJ
easat-8365	236	7	technology	technology	NOUN
easat-8365	236	8	issn	issn	PROPN
easat-8365	236	9	:	:	PUNCT
easat-8365	236	10	2576	2576	NUM
easat-8365	236	11	-	-	SYM
easat-8365	236	12	8484	8484	NUM
easat-8365	236	13	vol	vol	NOUN
easat-8365	236	14	.	.	PROPN
easat-8365	237	1	9	9	NUM
easat-8365	237	2	,	,	PUNCT
easat-8365	237	3	no	no	INTJ
easat-8365	237	4	.	.	NOUN
easat-8365	238	1	6	6	NUM
easat-8365	238	2	:	:	SYM
easat-8365	238	3	2261	2261	NUM
easat-8365	238	4	-	-	SYM
easat-8365	238	5	2271	2271	NUM
easat-8365	238	6	,	,	PUNCT
easat-8365	238	7	2025	2025	NUM
easat-8365	238	8	doi	doi	NOUN
easat-8365	238	9	:	:	PUNCT
easat-8365	238	10	10.55214/25768484.v9i6.8365	10.55214/25768484.v9i6.8365	NUM
easat-8365	238	11	©	©	PROPN
easat-8365	238	12	2025	2025	NUM
easat-8365	238	13	by	by	ADP
easat-8365	238	14	the	the	DET
easat-8365	238	15	authors	author	NOUN
easat-8365	238	16	;	;	PUNCT
easat-8365	238	17	licensee	licensee	PROPN
easat-8365	238	18	learning	learning	NOUN
easat-8365	238	19	gate	gate	NOUN
easat-8365	239	1	[	[	X
easat-8365	239	2	4	4	NUM
easat-8365	239	3	]	]	PUNCT
easat-8365	239	4	k.	k.	PROPN
easat-8365	239	5	freberg	freberg	PROPN
easat-8365	239	6	,	,	PUNCT
easat-8365	239	7	k.	k.	PROPN
easat-8365	239	8	graham	graham	PROPN
easat-8365	239	9	,	,	PUNCT
easat-8365	239	10	k.	k.	PROPN
easat-8365	239	11	mcgaughey	mcgaughey	PROPN
easat-8365	239	12	,	,	PUNCT
easat-8365	239	13	and	and	CCONJ
easat-8365	239	14	l.	l.	PROPN
easat-8365	239	15	a.	a.	PROPN
easat-8365	239	16	freberg	freberg	PROPN
easat-8365	239	17	,	,	PUNCT
easat-8365	239	18	"	"	PUNCT
easat-8365	239	19	who	who	PRON
easat-8365	239	20	are	be	AUX
easat-8365	239	21	the	the	DET
easat-8365	239	22	social	social	ADJ
easat-8365	239	23	media	medium	NOUN
easat-8365	239	24	influencers	influencer	NOUN
easat-8365	239	25	?	?	PUNCT
easat-8365	240	1	a	a	DET
easat-8365	240	2	study	study	NOUN
easat-8365	240	3	of	of	ADP
easat-8365	240	4	public	public	ADJ
easat-8365	240	5	perceptions	perception	NOUN
easat-8365	240	6	of	of	ADP
easat-8365	240	7	personality	personality	NOUN
easat-8365	240	8	,	,	PUNCT
easat-8365	240	9	"	"	PUNCT
easat-8365	240	10	public	public	ADJ
easat-8365	240	11	relations	relation	NOUN
easat-8365	240	12	review	review	NOUN
easat-8365	240	13	,	,	PUNCT
easat-8365	240	14	vol	vol	NOUN
easat-8365	240	15	.	.	PROPN
easat-8365	240	16	37	37	NUM
easat-8365	240	17	,	,	PUNCT
easat-8365	240	18	no	no	INTJ
easat-8365	240	19	.	.	NOUN
easat-8365	240	20	1	1	NUM
easat-8365	240	21	,	,	PUNCT
easat-8365	240	22	pp	pp	ADJ
easat-8365	240	23	.	.	PUNCT
easat-8365	241	1	90	90	NUM
easat-8365	241	2	-	-	SYM
easat-8365	241	3	92	92	NUM
easat-8365	241	4	,	,	PUNCT
easat-8365	241	5	2011	2011	NUM
easat-8365	241	6	.	.	PUNCT
easat-8365	242	1	[	[	X
easat-8365	242	2	5	5	NUM
easat-8365	242	3	]	]	X
easat-8365	242	4	r.	r.	PROPN
easat-8365	242	5	ahluwalia	ahluwalia	PROPN
easat-8365	242	6	,	,	PUNCT
easat-8365	242	7	"	"	PUNCT
easat-8365	242	8	impact	impact	NOUN
easat-8365	242	9	of	of	ADP
easat-8365	242	10	social	social	ADJ
easat-8365	242	11	media	medium	NOUN
easat-8365	242	12	influencers	influencer	NOUN
easat-8365	242	13	on	on	ADP
easat-8365	242	14	consumer	consumer	NOUN
easat-8365	242	15	behavior	behavior	NOUN
easat-8365	242	16	,	,	PUNCT
easat-8365	242	17	"	"	PUNCT
easat-8365	242	18	journal	journal	NOUN
easat-8365	242	19	of	of	ADP
easat-8365	242	20	consumer	consumer	NOUN
easat-8365	242	21	research	research	NOUN
easat-8365	242	22	,	,	PUNCT
easat-8365	242	23	vol	vol	NOUN
easat-8365	242	24	.	.	PROPN
easat-8365	242	25	45	45	NUM
easat-8365	242	26	,	,	PUNCT
easat-8365	242	27	no	no	INTJ
easat-8365	242	28	.	.	NOUN
easat-8365	242	29	3	3	NUM
easat-8365	242	30	,	,	PUNCT
easat-8365	242	31	pp	pp	ADJ
easat-8365	242	32	.	.	PUNCT
easat-8365	243	1	578	578	NUM
easat-8365	243	2	-	-	SYM
easat-8365	243	3	592	592	NUM
easat-8365	243	4	,	,	PUNCT
easat-8365	243	5	2018	2018	NUM
easat-8365	243	6	.	.	PUNCT
easat-8365	244	1	[	[	X
easat-8365	244	2	6	6	NUM
easat-8365	244	3	]	]	PUNCT
easat-8365	244	4	j.	j.	PROPN
easat-8365	244	5	trivedi	trivedi	PROPN
easat-8365	244	6	and	and	CCONJ
easat-8365	244	7	r.	r.	PROPN
easat-8365	244	8	sama	sama	PROPN
easat-8365	244	9	,	,	PUNCT
easat-8365	244	10	"	"	PUNCT
easat-8365	244	11	the	the	DET
easat-8365	244	12	effect	effect	NOUN
easat-8365	244	13	of	of	ADP
easat-8365	244	14	influencer	influencer	NOUN
easat-8365	244	15	marketing	marketing	NOUN
easat-8365	244	16	on	on	ADP
easat-8365	244	17	consumers	consumer	NOUN
easat-8365	244	18	’	’	PART
easat-8365	244	19	brand	brand	NOUN
easat-8365	244	20	admiration	admiration	NOUN
easat-8365	244	21	and	and	CCONJ
easat-8365	244	22	online	online	ADJ
easat-8365	244	23	purchase	purchase	NOUN
easat-8365	244	24	intentions	intention	NOUN
easat-8365	244	25	:	:	PUNCT
easat-8365	244	26	an	an	DET
easat-8365	244	27	emerging	emerge	VERB
easat-8365	244	28	market	market	NOUN
easat-8365	244	29	perspective	perspective	NOUN
easat-8365	244	30	,	,	PUNCT
easat-8365	244	31	"	"	PUNCT
easat-8365	244	32	journal	journal	NOUN
easat-8365	244	33	of	of	ADP
easat-8365	244	34	internet	internet	PROPN
easat-8365	244	35	commerce	commerce	PROPN
easat-8365	244	36	,	,	PUNCT
easat-8365	244	37	vol	vol	NOUN
easat-8365	244	38	.	.	PROPN
easat-8365	244	39	19	19	NUM
easat-8365	244	40	,	,	PUNCT
easat-8365	244	41	no	no	INTJ
easat-8365	244	42	.	.	NOUN
easat-8365	244	43	1	1	NUM
easat-8365	244	44	,	,	PUNCT
easat-8365	244	45	pp	pp	ADJ
easat-8365	244	46	.	.	PUNCT
easat-8365	244	47	103	103	NUM
easat-8365	244	48	-	-	SYM
easat-8365	244	49	124	124	NUM
easat-8365	244	50	,	,	PUNCT
easat-8365	244	51	2020	2020	NUM
easat-8365	244	52	.	.	PUNCT
easat-8365	245	1	[	[	X
easat-8365	245	2	7	7	X
easat-8365	245	3	]	]	X
easat-8365	245	4	l.	l.	PROPN
easat-8365	245	5	s.	s.	PROPN
easat-8365	245	6	pina	pina	PROPN
easat-8365	245	7	,	,	PUNCT
easat-8365	245	8	s.	s.	PROPN
easat-8365	245	9	m.	m.	PROPN
easat-8365	245	10	c.	c.	PROPN
easat-8365	245	11	loureiro	loureiro	PROPN
easat-8365	245	12	,	,	PUNCT
easat-8365	245	13	p.	p.	PROPN
easat-8365	245	14	rita	rita	PROPN
easat-8365	245	15	,	,	PUNCT
easat-8365	245	16	e.	e.	PROPN
easat-8365	245	17	m.	m.	PROPN
easat-8365	245	18	sarmento	sarmento	PROPN
easat-8365	245	19	,	,	PUNCT
easat-8365	245	20	r.	r.	PROPN
easat-8365	245	21	g.	g.	PROPN
easat-8365	245	22	bilro	bilro	PROPN
easat-8365	245	23	,	,	PUNCT
easat-8365	245	24	and	and	CCONJ
easat-8365	245	25	j.	j.	PROPN
easat-8365	245	26	guerreiro	guerreiro	PROPN
easat-8365	245	27	,	,	PUNCT
easat-8365	245	28	"	"	PUNCT
easat-8365	245	29	analysing	analyse	VERB
easat-8365	245	30	consumer	consumer	NOUN
easat-8365	245	31	-	-	PUNCT
easat-8365	245	32	brand	brand	NOUN
easat-8365	245	33	engagement	engagement	NOUN
easat-8365	245	34	through	through	ADP
easat-8365	245	35	appreciative	appreciative	ADJ
easat-8365	245	36	listening	listening	NOUN
easat-8365	245	37	on	on	ADP
easat-8365	245	38	social	social	ADJ
easat-8365	245	39	network	network	NOUN
easat-8365	245	40	platforms	platform	NOUN
easat-8365	245	41	,	,	PUNCT
easat-8365	245	42	"	"	PUNCT
easat-8365	245	43	journal	journal	NOUN
easat-8365	245	44	of	of	ADP
easat-8365	245	45	promotion	promotion	NOUN
easat-8365	245	46	management	management	NOUN
easat-8365	245	47	,	,	PUNCT
easat-8365	245	48	vol	vol	NOUN
easat-8365	245	49	.	.	PROPN
easat-8365	245	50	25	25	NUM
easat-8365	245	51	,	,	PUNCT
easat-8365	245	52	no	no	INTJ
easat-8365	245	53	.	.	NOUN
easat-8365	245	54	3	3	NUM
easat-8365	245	55	,	,	PUNCT
easat-8365	245	56	pp	pp	ADJ
easat-8365	245	57	.	.	PUNCT
easat-8365	246	1	304	304	NUM
easat-8365	246	2	-	-	SYM
easat-8365	246	3	313	313	NUM
easat-8365	246	4	,	,	PUNCT
easat-8365	246	5	2019	2019	NUM
easat-8365	246	6	.	.	PUNCT
easat-8365	247	1	[	[	X
easat-8365	247	2	8	8	NUM
easat-8365	247	3	]	]	PUNCT
easat-8365	247	4	m.	m.	NOUN
easat-8365	247	5	rudd	rudd	PROPN
easat-8365	247	6	,	,	PUNCT
easat-8365	247	7	k.	k.	PROPN
easat-8365	247	8	d.	d.	PROPN
easat-8365	247	9	vohs	vohs	PROPN
easat-8365	247	10	,	,	PUNCT
easat-8365	247	11	and	and	CCONJ
easat-8365	247	12	j.	j.	PROPN
easat-8365	247	13	aaker	aaker	PROPN
easat-8365	247	14	,	,	PUNCT
easat-8365	247	15	"	"	PUNCT
easat-8365	247	16	awe	awe	PROPN
easat-8365	247	17	expands	expand	VERB
easat-8365	247	18	people	people	NOUN
easat-8365	247	19	’s	’s	PART
easat-8365	247	20	perception	perception	NOUN
easat-8365	247	21	of	of	ADP
easat-8365	247	22	time	time	NOUN
easat-8365	247	23	,	,	PUNCT
easat-8365	247	24	alters	alter	VERB
easat-8365	247	25	decision	decision	NOUN
easat-8365	247	26	making	making	NOUN
easat-8365	247	27	,	,	PUNCT
easat-8365	247	28	and	and	CCONJ
easat-8365	247	29	enhances	enhance	VERB
easat-8365	247	30	well	well	ADV
easat-8365	247	31	-	-	PUNCT
easat-8365	247	32	being	being	NOUN
easat-8365	247	33	,	,	PUNCT
easat-8365	247	34	"	"	PUNCT
easat-8365	247	35	psychological	psychological	ADJ
easat-8365	247	36	science	science	NOUN
easat-8365	247	37	,	,	PUNCT
easat-8365	247	38	vol	vol	NOUN
easat-8365	247	39	.	.	PROPN
easat-8365	247	40	23	23	NUM
easat-8365	247	41	,	,	PUNCT
easat-8365	247	42	no	no	INTJ
easat-8365	247	43	.	.	NOUN
easat-8365	247	44	10	10	NUM
easat-8365	247	45	,	,	PUNCT
easat-8365	247	46	pp	pp	ADJ
easat-8365	247	47	.	.	PUNCT
easat-8365	248	1	1130	1130	NUM
easat-8365	248	2	-	-	SYM
easat-8365	248	3	1136	1136	NUM
easat-8365	248	4	,	,	PUNCT
easat-8365	248	5	2012	2012	NUM
easat-8365	248	6	.	.	PUNCT
easat-8365	249	1	[	[	X
easat-8365	249	2	9	9	NUM
easat-8365	249	3	]	]	X
easat-8365	249	4	v.	v.	ADP
easat-8365	249	5	gautam	gautam	PROPN
easat-8365	249	6	and	and	CCONJ
easat-8365	249	7	v.	v.	ADP
easat-8365	249	8	sharma	sharma	PROPN
easat-8365	249	9	,	,	PUNCT
easat-8365	249	10	"	"	PUNCT
easat-8365	249	11	the	the	DET
easat-8365	249	12	mediating	mediate	VERB
easat-8365	249	13	role	role	NOUN
easat-8365	249	14	of	of	ADP
easat-8365	249	15	customer	customer	NOUN
easat-8365	249	16	relationship	relationship	NOUN
easat-8365	249	17	on	on	ADP
easat-8365	249	18	the	the	DET
easat-8365	249	19	social	social	ADJ
easat-8365	249	20	media	medium	NOUN
easat-8365	249	21	marketing	marketing	NOUN
easat-8365	249	22	and	and	CCONJ
easat-8365	249	23	purchase	purchase	NOUN
easat-8365	249	24	intention	intention	NOUN
easat-8365	249	25	relationship	relationship	NOUN
easat-8365	249	26	with	with	ADP
easat-8365	249	27	special	special	ADJ
easat-8365	249	28	reference	reference	NOUN
easat-8365	249	29	to	to	ADP
easat-8365	249	30	luxury	luxury	NOUN
easat-8365	249	31	fashion	fashion	NOUN
easat-8365	249	32	brands	brand	NOUN
easat-8365	249	33	,	,	PUNCT
easat-8365	249	34	"	"	PUNCT
easat-8365	249	35	journal	journal	NOUN
easat-8365	249	36	of	of	ADP
easat-8365	249	37	promotion	promotion	NOUN
easat-8365	249	38	management	management	NOUN
easat-8365	249	39	,	,	PUNCT
easat-8365	249	40	vol	vol	NOUN
easat-8365	249	41	.	.	PROPN
easat-8365	249	42	23	23	NUM
easat-8365	249	43	,	,	PUNCT
easat-8365	249	44	no	no	INTJ
easat-8365	249	45	.	.	NOUN
easat-8365	249	46	6	6	NUM
easat-8365	249	47	,	,	PUNCT
easat-8365	249	48	pp	pp	ADJ
easat-8365	249	49	.	.	PUNCT
easat-8365	249	50	872	872	NUM
easat-8365	249	51	-	-	SYM
easat-8365	249	52	888	888	NUM
easat-8365	249	53	,	,	PUNCT
easat-8365	249	54	2017	2017	NUM
easat-8365	249	55	.	.	PUNCT
easat-8365	250	1	[	[	X
easat-8365	250	2	10	10	NUM
easat-8365	250	3	]	]	X
easat-8365	250	4	r.	r.	PROPN
easat-8365	250	5	h.	h.	PROPN
easat-8365	250	6	gass	gass	PROPN
easat-8365	250	7	and	and	CCONJ
easat-8365	250	8	j.	j.	PROPN
easat-8365	250	9	s.	s.	PROPN
easat-8365	250	10	seiter	seiter	PROPN
easat-8365	250	11	,	,	PUNCT
easat-8365	250	12	persuasion	persuasion	NOUN
easat-8365	250	13	,	,	PUNCT
easat-8365	250	14	social	social	ADJ
easat-8365	250	15	influence	influence	NOUN
easat-8365	250	16	,	,	PUNCT
easat-8365	250	17	and	and	CCONJ
easat-8365	250	18	compliance	compliance	NOUN
easat-8365	250	19	gaining	gaining	NOUN
easat-8365	250	20	,	,	PUNCT
easat-8365	250	21	4th	4th	ADJ
easat-8365	250	22	ed	ed	NOUN
easat-8365	250	23	.	.	PUNCT
easat-8365	250	24	boston	boston	PROPN
easat-8365	250	25	,	,	PUNCT
easat-8365	250	26	ma	ma	PROPN
easat-8365	250	27	:	:	PUNCT
easat-8365	250	28	allyn	allyn	PROPN
easat-8365	250	29	&	&	CCONJ
easat-8365	250	30	bacon	bacon	PROPN
easat-8365	250	31	,	,	PUNCT
easat-8365	250	32	2011	2011	NUM
easat-8365	250	33	.	.	PUNCT
easat-8365	251	1	[	[	X
easat-8365	251	2	11	11	NUM
easat-8365	251	3	]	]	PUNCT
easat-8365	251	4	s.	s.	PROPN
easat-8365	251	5	harvey	harvey	PROPN
easat-8365	251	6	,	,	PUNCT
easat-8365	251	7	"	"	PUNCT
easat-8365	251	8	brand	brand	NOUN
easat-8365	251	9	recognition	recognition	NOUN
easat-8365	251	10	or	or	CCONJ
easat-8365	251	11	brand	brand	NOUN
easat-8365	251	12	awareness	awareness	NOUN
easat-8365	251	13	:	:	PUNCT
easat-8365	251	14	what	what	PRON
easat-8365	251	15	’s	’	VERB
easat-8365	251	16	the	the	DET
easat-8365	251	17	difference	difference	NOUN
easat-8365	251	18	?	?	PUNCT
easat-8365	251	19	,	,	PUNCT
easat-8365	251	20	"	"	PUNCT
easat-8365	251	21	2021	2021	NUM
easat-8365	251	22	.	.	PUNCT
easat-8365	252	1	retrieved	retrieve	VERB
easat-8365	252	2	:	:	PUNCT
easat-8365	252	3	https://fabrikbrands.com/.	https://fabrikbrands.com/.	PROPN
easat-8365	252	4	2021	2021	NUM
easat-8365	252	5	.	.	PUNCT
easat-8365	253	1	[	[	X
easat-8365	253	2	12	12	NUM
easat-8365	253	3	]	]	X
easat-8365	253	4	s.	s.	PROPN
easat-8365	253	5	gupta	gupta	PROPN
easat-8365	253	6	,	,	PUNCT
easat-8365	253	7	"	"	PUNCT
easat-8365	253	8	brand	brand	NOUN
easat-8365	253	9	recognition	recognition	NOUN
easat-8365	253	10	:	:	PUNCT
easat-8365	253	11	definition	definition	NOUN
easat-8365	253	12	,	,	PUNCT
easat-8365	253	13	importance	importance	NOUN
easat-8365	253	14	,	,	PUNCT
easat-8365	253	15	levels	level	NOUN
easat-8365	253	16	,	,	PUNCT
easat-8365	253	17	&	&	CCONJ
easat-8365	253	18	strategies	strategy	NOUN
easat-8365	253	19	,	,	PUNCT
easat-8365	253	20	"	"	PUNCT
easat-8365	253	21	2023	2023	NUM
easat-8365	253	22	.	.	PUNCT
easat-8365	254	1	retrieved	retrieve	VERB
easat-8365	254	2	:	:	PUNCT
easat-8365	254	3	https://www.feedough.com/.	https://www.feedough.com/.	PROPN
easat-8365	254	4	2023	2023	NUM
easat-8365	254	5	.	.	PUNCT
easat-8365	255	1	[	[	X
easat-8365	255	2	13	13	NUM
easat-8365	255	3	]	]	PUNCT
easat-8365	255	4	m.	m.	NOUN
easat-8365	255	5	l.	l.	PROPN
easat-8365	255	6	cheung	cheung	PROPN
easat-8365	255	7	,	,	PUNCT
easat-8365	255	8	w.	w.	PROPN
easat-8365	255	9	k.	k.	PROPN
easat-8365	255	10	leung	leung	PROPN
easat-8365	255	11	,	,	PUNCT
easat-8365	255	12	m.	m.	PROPN
easat-8365	255	13	x.	x.	PROPN
easat-8365	255	14	yang	yang	PROPN
easat-8365	255	15	,	,	PUNCT
easat-8365	255	16	k.	k.	PROPN
easat-8365	255	17	y.	y.	PROPN
easat-8365	255	18	koay	koay	PROPN
easat-8365	255	19	,	,	PUNCT
easat-8365	255	20	and	and	CCONJ
easat-8365	255	21	m.	m.	PROPN
easat-8365	255	22	k.	k.	PROPN
easat-8365	255	23	chang	chang	PROPN
easat-8365	255	24	,	,	PUNCT
easat-8365	255	25	"	"	PUNCT
easat-8365	255	26	exploring	explore	VERB
easat-8365	255	27	the	the	DET
easat-8365	255	28	nexus	nexus	NOUN
easat-8365	255	29	of	of	ADP
easat-8365	255	30	social	social	ADJ
easat-8365	255	31	media	medium	NOUN
easat-8365	255	32	influencers	influencer	NOUN
easat-8365	255	33	and	and	CCONJ
easat-8365	255	34	consumer	consumer	NOUN
easat-8365	255	35	brand	brand	NOUN
easat-8365	255	36	engagement	engagement	NOUN
easat-8365	255	37	,	,	PUNCT
easat-8365	255	38	"	"	PUNCT
easat-8365	255	39	asia	asia	PROPN
easat-8365	255	40	pacific	pacific	PROPN
easat-8365	255	41	journal	journal	PROPN
easat-8365	255	42	of	of	ADP
easat-8365	255	43	marketing	marketing	NOUN
easat-8365	255	44	and	and	CCONJ
easat-8365	255	45	logistics	logistic	NOUN
easat-8365	255	46	,	,	PUNCT
easat-8365	255	47	vol	vol	NOUN
easat-8365	255	48	.	.	PROPN
easat-8365	255	49	34	34	NUM
easat-8365	255	50	,	,	PUNCT
easat-8365	255	51	no	no	INTJ
easat-8365	255	52	.	.	NOUN
easat-8365	255	53	10	10	NUM
easat-8365	255	54	,	,	PUNCT
easat-8365	255	55	pp	pp	ADJ
easat-8365	255	56	.	.	PUNCT
easat-8365	255	57	23702385	23702385	NUM
easat-8365	255	58	,	,	PUNCT
easat-8365	255	59	2022	2022	NUM
easat-8365	255	60	.	.	PUNCT
easat-8365	256	1	https://doi.org/10.1108/apjml-07-2021-0522	https://doi.org/10.1108/apjml-07-2021-0522	PROPN
easat-8365	257	1	[	[	X
easat-8365	257	2	14	14	NUM
easat-8365	257	3	]	]	PUNCT
easat-8365	257	4	a.	a.	PROPN
easat-8365	257	5	molina	molina	PROPN
easat-8365	257	6	-	-	PUNCT
easat-8365	257	7	prados	prados	PROPN
easat-8365	257	8	,	,	PUNCT
easat-8365	257	9	f.	f.	PROPN
easat-8365	257	10	munoz	munoz	PROPN
easat-8365	257	11	-	-	PUNCT
easat-8365	257	12	leiva	leiva	PROPN
easat-8365	257	13	,	,	PUNCT
easat-8365	257	14	and	and	CCONJ
easat-8365	257	15	m.	m.	PROPN
easat-8365	257	16	b.	b.	PROPN
easat-8365	257	17	prados	prados	PROPN
easat-8365	257	18	-	-	PUNCT
easat-8365	257	19	peña	peña	PROPN
easat-8365	257	20	,	,	PUNCT
easat-8365	257	21	"	"	PUNCT
easat-8365	257	22	the	the	DET
easat-8365	257	23	role	role	NOUN
easat-8365	257	24	of	of	ADP
easat-8365	257	25	customer	customer	NOUN
easat-8365	257	26	brand	brand	NOUN
easat-8365	257	27	engagement	engagement	NOUN
easat-8365	257	28	in	in	ADP
easat-8365	257	29	the	the	DET
easat-8365	257	30	use	use	NOUN
easat-8365	257	31	of	of	ADP
easat-8365	257	32	instagram	instagram	PROPN
easat-8365	257	33	as	as	ADP
easat-8365	257	34	a	a	DET
easat-8365	257	35	“	"	PUNCT
easat-8365	257	36	shop	shop	NOUN
easat-8365	257	37	window	window	NOUN
easat-8365	257	38	”	"	PUNCT
easat-8365	257	39	for	for	ADP
easat-8365	257	40	fashion	fashion	NOUN
easat-8365	257	41	-	-	PUNCT
easat-8365	257	42	industry	industry	NOUN
easat-8365	257	43	social	social	ADJ
easat-8365	257	44	commerce	commerce	NOUN
easat-8365	257	45	,	,	PUNCT
easat-8365	257	46	"	"	PUNCT
easat-8365	257	47	journal	journal	NOUN
easat-8365	257	48	of	of	ADP
easat-8365	257	49	fashion	fashion	NOUN
easat-8365	257	50	marketing	marketing	NOUN
easat-8365	257	51	and	and	CCONJ
easat-8365	257	52	management	management	NOUN
easat-8365	257	53	:	:	PUNCT
easat-8365	257	54	an	an	DET
easat-8365	257	55	international	international	ADJ
easat-8365	257	56	journal	journal	NOUN
easat-8365	257	57	,	,	PUNCT
easat-8365	257	58	vol	vol	NOUN
easat-8365	257	59	.	.	PROPN
easat-8365	257	60	26	26	NUM
easat-8365	257	61	,	,	PUNCT
easat-8365	257	62	no	no	INTJ
easat-8365	257	63	.	.	NOUN
easat-8365	257	64	3	3	NUM
easat-8365	257	65	,	,	PUNCT
easat-8365	257	66	pp	pp	ADJ
easat-8365	257	67	.	.	PUNCT
easat-8365	258	1	495	495	NUM
easat-8365	258	2	-	-	SYM
easat-8365	258	3	515	515	NUM
easat-8365	258	4	,	,	PUNCT
easat-8365	258	5	2022	2022	NUM
easat-8365	258	6	.	.	PUNCT
easat-8365	259	1	[	[	X
easat-8365	259	2	15	15	NUM
easat-8365	259	3	]	]	X
easat-8365	259	4	j.	j.	PROPN
easat-8365	259	5	kumar	kumar	PROPN
easat-8365	259	6	and	and	CCONJ
easat-8365	259	7	j.	j.	PROPN
easat-8365	259	8	k.	k.	PROPN
easat-8365	259	9	nayak	nayak	PROPN
easat-8365	259	10	,	,	PUNCT
easat-8365	259	11	"	"	PUNCT
easat-8365	259	12	consumer	consumer	NOUN
easat-8365	259	13	psychological	psychological	ADJ
easat-8365	259	14	motivations	motivation	NOUN
easat-8365	259	15	to	to	ADP
easat-8365	259	16	customer	customer	NOUN
easat-8365	259	17	brand	brand	NOUN
easat-8365	259	18	engagement	engagement	NOUN
easat-8365	259	19	:	:	PUNCT
easat-8365	259	20	a	a	DET
easat-8365	259	21	case	case	NOUN
easat-8365	259	22	of	of	ADP
easat-8365	259	23	brand	brand	NOUN
easat-8365	259	24	community	community	NOUN
easat-8365	259	25	,	,	PUNCT
easat-8365	259	26	"	"	PUNCT
easat-8365	259	27	journal	journal	NOUN
easat-8365	259	28	of	of	ADP
easat-8365	259	29	consumer	consumer	NOUN
easat-8365	259	30	marketing	marketing	NOUN
easat-8365	259	31	,	,	PUNCT
easat-8365	259	32	vol	vol	NOUN
easat-8365	259	33	.	.	PROPN
easat-8365	259	34	36	36	NUM
easat-8365	259	35	,	,	PUNCT
easat-8365	259	36	no	no	INTJ
easat-8365	259	37	.	.	NOUN
easat-8365	259	38	1	1	NUM
easat-8365	259	39	,	,	PUNCT
easat-8365	259	40	pp	pp	ADJ
easat-8365	259	41	.	.	PUNCT
easat-8365	260	1	168	168	NUM
easat-8365	260	2	-	-	SYM
easat-8365	260	3	177	177	NUM
easat-8365	260	4	,	,	PUNCT
easat-8365	260	5	2019	2019	NUM
easat-8365	260	6	.	.	PUNCT
easat-8365	261	1	https://doi.org/10.1108/jcm-012018-2519	https://doi.org/10.1108/jcm-012018-2519	PROPN
easat-8365	262	1	[	[	X
easat-8365	262	2	16	16	NUM
easat-8365	262	3	]	]	X
easat-8365	262	4	w.	w.	PROPN
easat-8365	262	5	m.	m.	PROPN
easat-8365	262	6	lim	lim	PROPN
easat-8365	262	7	,	,	PUNCT
easat-8365	262	8	t.	t.	PROPN
easat-8365	262	9	rasul	rasul	PROPN
easat-8365	262	10	,	,	PUNCT
easat-8365	262	11	s.	s.	PROPN
easat-8365	262	12	kumar	kumar	PROPN
easat-8365	262	13	,	,	PUNCT
easat-8365	262	14	and	and	CCONJ
easat-8365	262	15	m.	m.	PROPN
easat-8365	262	16	ala	ala	PROPN
easat-8365	262	17	,	,	PUNCT
easat-8365	262	18	"	"	PUNCT
easat-8365	262	19	past	past	ADJ
easat-8365	262	20	,	,	PUNCT
easat-8365	262	21	present	present	ADJ
easat-8365	262	22	,	,	PUNCT
easat-8365	262	23	and	and	CCONJ
easat-8365	262	24	future	future	NOUN
easat-8365	262	25	of	of	ADP
easat-8365	262	26	customer	customer	NOUN
easat-8365	262	27	engagement	engagement	NOUN
easat-8365	262	28	,	,	PUNCT
easat-8365	262	29	"	"	PUNCT
easat-8365	262	30	journal	journal	NOUN
easat-8365	262	31	of	of	ADP
easat-8365	262	32	business	business	NOUN
easat-8365	262	33	research	research	NOUN
easat-8365	262	34	,	,	PUNCT
easat-8365	262	35	vol	vol	NOUN
easat-8365	262	36	.	.	PROPN
easat-8365	262	37	140	140	NUM
easat-8365	262	38	,	,	PUNCT
easat-8365	262	39	pp	pp	ADJ
easat-8365	262	40	.	.	PUNCT
easat-8365	263	1	439	439	NUM
easat-8365	263	2	-	-	SYM
easat-8365	263	3	458	458	NUM
easat-8365	263	4	,	,	PUNCT
easat-8365	263	5	2022/02/01/	2022/02/01/	PROPN
easat-8365	263	6	2022	2022	NUM
easat-8365	263	7	.	.	PUNCT
easat-8365	264	1	https://doi.org/10.1016/j.jbusres.2021.11.014	https://doi.org/10.1016/j.jbusres.2021.11.014	PUNCT
easat-8365	265	1	[	[	X
easat-8365	265	2	17	17	NUM
easat-8365	265	3	]	]	X
easat-8365	265	4	p.	p.	NOUN
easat-8365	265	5	garg	garg	PROPN
easat-8365	265	6	,	,	PUNCT
easat-8365	265	7	b.	b.	PROPN
easat-8365	265	8	gupta	gupta	PROPN
easat-8365	265	9	,	,	PUNCT
easat-8365	265	10	s.	s.	PROPN
easat-8365	265	11	dzever	dzever	PROPN
easat-8365	265	12	,	,	PUNCT
easat-8365	265	13	u.	u.	PROPN
easat-8365	265	14	sivarajah	sivarajah	PROPN
easat-8365	265	15	,	,	PUNCT
easat-8365	265	16	and	and	CCONJ
easat-8365	265	17	v.	v.	ADP
easat-8365	265	18	kumar	kumar	PROPN
easat-8365	265	19	,	,	PUNCT
easat-8365	265	20	"	"	PUNCT
easat-8365	265	21	examining	examine	VERB
easat-8365	265	22	the	the	DET
easat-8365	265	23	relationship	relationship	NOUN
easat-8365	265	24	between	between	ADP
easat-8365	265	25	social	social	ADJ
easat-8365	265	26	media	medium	NOUN
easat-8365	265	27	analytics	analytic	NOUN
easat-8365	265	28	practices	practice	NOUN
easat-8365	265	29	and	and	CCONJ
easat-8365	265	30	business	business	NOUN
easat-8365	265	31	performance	performance	NOUN
easat-8365	265	32	in	in	ADP
easat-8365	265	33	the	the	DET
easat-8365	265	34	indian	indian	ADJ
easat-8365	265	35	retail	retail	NOUN
easat-8365	265	36	and	and	CCONJ
easat-8365	265	37	it	it	PRON
easat-8365	265	38	industries	industrie	VERB
easat-8365	265	39	:	:	PUNCT
easat-8365	265	40	the	the	DET
easat-8365	265	41	mediation	mediation	NOUN
easat-8365	265	42	role	role	NOUN
easat-8365	265	43	of	of	ADP
easat-8365	265	44	customer	customer	NOUN
easat-8365	265	45	engagement	engagement	NOUN
easat-8365	265	46	,	,	PUNCT
easat-8365	265	47	"	"	PUNCT
easat-8365	265	48	international	international	ADJ
easat-8365	265	49	journal	journal	NOUN
easat-8365	265	50	of	of	ADP
easat-8365	265	51	information	information	NOUN
easat-8365	265	52	management	management	NOUN
easat-8365	265	53	,	,	PUNCT
easat-8365	265	54	vol	vol	NOUN
easat-8365	265	55	.	.	PROPN
easat-8365	265	56	52	52	NUM
easat-8365	265	57	,	,	PUNCT
easat-8365	265	58	p.	p.	NOUN
easat-8365	265	59	102069	102069	NUM
easat-8365	265	60	,	,	PUNCT
easat-8365	265	61	2020/06/01/	2020/06/01/	NUM
easat-8365	265	62	2020	2020	NUM
easat-8365	265	63	.	.	PUNCT
easat-8365	266	1	https://doi.org/10.1016/j.ijinfomgt.2020.102069	https://doi.org/10.1016/j.ijinfomgt.2020.102069	PROPN
easat-8365	266	2	[	[	X
easat-8365	266	3	18	18	NUM
easat-8365	266	4	]	]	PUNCT
easat-8365	266	5	t.	t.	NOUN
easat-8365	266	6	gong	gong	PROPN
easat-8365	266	7	,	,	PUNCT
easat-8365	266	8	"	"	PUNCT
easat-8365	266	9	customer	customer	NOUN
easat-8365	266	10	brand	brand	NOUN
easat-8365	266	11	engagement	engagement	NOUN
easat-8365	266	12	behavior	behavior	NOUN
easat-8365	266	13	in	in	ADP
easat-8365	266	14	online	online	ADJ
easat-8365	266	15	brand	brand	NOUN
easat-8365	266	16	communities	community	NOUN
easat-8365	266	17	,	,	PUNCT
easat-8365	266	18	"	"	PUNCT
easat-8365	266	19	journal	journal	NOUN
easat-8365	266	20	of	of	ADP
easat-8365	266	21	services	service	NOUN
easat-8365	266	22	marketing	marketing	NOUN
easat-8365	266	23	,	,	PUNCT
easat-8365	266	24	vol	vol	NOUN
easat-8365	266	25	.	.	PROPN
easat-8365	266	26	32	32	NUM
easat-8365	266	27	,	,	PUNCT
easat-8365	266	28	no	no	INTJ
easat-8365	266	29	.	.	NOUN
easat-8365	266	30	3	3	NUM
easat-8365	266	31	,	,	PUNCT
easat-8365	266	32	pp	pp	ADJ
easat-8365	266	33	.	.	PUNCT
easat-8365	267	1	286	286	NUM
easat-8365	267	2	-	-	SYM
easat-8365	267	3	299	299	NUM
easat-8365	267	4	,	,	PUNCT
easat-8365	267	5	2018	2018	NUM
easat-8365	267	6	.	.	PUNCT
easat-8365	268	1	https://doi.org/10.1108/jsm-08-2016-0293	https://doi.org/10.1108/jsm-08-2016-0293	X
easat-8365	269	1	[	[	X
easat-8365	269	2	19	19	NUM
easat-8365	269	3	]	]	PUNCT
easat-8365	269	4	k.	k.	PROPN
easat-8365	269	5	storbacka	storbacka	PROPN
easat-8365	269	6	,	,	PUNCT
easat-8365	269	7	r.	r.	PROPN
easat-8365	269	8	j.	j.	PROPN
easat-8365	269	9	brodie	brodie	PROPN
easat-8365	269	10	,	,	PUNCT
easat-8365	269	11	t.	t.	PROPN
easat-8365	269	12	böhmann	böhmann	PROPN
easat-8365	269	13	,	,	PUNCT
easat-8365	270	1	p.	p.	NOUN
easat-8365	270	2	p.	p.	PROPN
easat-8365	270	3	maglio	maglio	NOUN
easat-8365	270	4	,	,	PUNCT
easat-8365	270	5	and	and	CCONJ
easat-8365	270	6	s.	s.	PROPN
easat-8365	270	7	nenonen	nenonen	PROPN
easat-8365	270	8	,	,	PUNCT
easat-8365	270	9	"	"	PUNCT
easat-8365	270	10	actor	actor	NOUN
easat-8365	270	11	engagement	engagement	NOUN
easat-8365	270	12	as	as	ADP
easat-8365	270	13	a	a	DET
easat-8365	270	14	microfoundation	microfoundation	NOUN
easat-8365	270	15	for	for	ADP
easat-8365	270	16	value	value	NOUN
easat-8365	270	17	co	co	NOUN
easat-8365	270	18	-	-	NOUN
easat-8365	270	19	creation	creation	NOUN
easat-8365	270	20	,	,	PUNCT
easat-8365	270	21	"	"	PUNCT
easat-8365	270	22	journal	journal	NOUN
easat-8365	270	23	of	of	ADP
easat-8365	270	24	business	business	NOUN
easat-8365	270	25	research	research	NOUN
easat-8365	270	26	,	,	PUNCT
easat-8365	270	27	vol	vol	NOUN
easat-8365	270	28	.	.	PROPN
easat-8365	271	1	69	69	NUM
easat-8365	271	2	,	,	PUNCT
easat-8365	271	3	no	no	INTJ
easat-8365	271	4	.	.	NOUN
easat-8365	271	5	8	8	NUM
easat-8365	271	6	,	,	PUNCT
easat-8365	271	7	pp	pp	ADJ
easat-8365	271	8	.	.	PUNCT
easat-8365	272	1	3008–3017	3008–3017	NUM
easat-8365	272	2	,	,	PUNCT
easat-8365	272	3	2016	2016	NUM
easat-8365	272	4	.	.	PUNCT
easat-8365	273	1	[	[	X
easat-8365	273	2	20	20	NUM
easat-8365	273	3	]	]	X
easat-8365	273	4	n.	n.	PROPN
easat-8365	273	5	kholis	kholis	PROPN
easat-8365	273	6	and	and	CCONJ
easat-8365	273	7	a.	a.	NOUN
easat-8365	273	8	ratnawati	ratnawati	PROPN
easat-8365	273	9	,	,	PUNCT
easat-8365	273	10	"	"	PUNCT
easat-8365	273	11	the	the	DET
easat-8365	273	12	effects	effect	NOUN
easat-8365	273	13	of	of	ADP
easat-8365	273	14	customer	customer	NOUN
easat-8365	273	15	engagement	engagement	NOUN
easat-8365	273	16	and	and	CCONJ
easat-8365	273	17	brand	brand	NOUN
easat-8365	273	18	trust	trust	NOUN
easat-8365	273	19	on	on	ADP
easat-8365	273	20	brand	brand	NOUN
easat-8365	273	21	loyalty	loyalty	NOUN
easat-8365	273	22	:	:	PUNCT
easat-8365	273	23	a	a	DET
easat-8365	273	24	case	case	NOUN
easat-8365	273	25	study	study	NOUN
easat-8365	273	26	of	of	ADP
easat-8365	273	27	bpjs	bpjs	NOUN
easat-8365	273	28	healthcare	healthcare	PROPN
easat-8365	273	29	participants	participant	NOUN
easat-8365	273	30	in	in	ADP
easat-8365	273	31	indonesia	indonesia	PROPN
easat-8365	273	32	,	,	PUNCT
easat-8365	273	33	"	"	PUNCT
easat-8365	273	34	the	the	DET
easat-8365	273	35	journal	journal	NOUN
easat-8365	273	36	of	of	ADP
easat-8365	273	37	asian	asian	ADJ
easat-8365	273	38	finance	finance	NOUN
easat-8365	273	39	,	,	PUNCT
easat-8365	273	40	economics	economic	NOUN
easat-8365	273	41	and	and	CCONJ
easat-8365	273	42	business	business	NOUN
easat-8365	273	43	,	,	PUNCT
easat-8365	273	44	vol	vol	NOUN
easat-8365	273	45	.	.	PROPN
easat-8365	273	46	8	8	NUM
easat-8365	273	47	,	,	PUNCT
easat-8365	273	48	no	no	INTJ
easat-8365	273	49	.	.	NOUN
easat-8365	273	50	11	11	NUM
easat-8365	273	51	,	,	PUNCT
easat-8365	273	52	pp	pp	ADJ
easat-8365	273	53	.	.	PUNCT
easat-8365	274	1	317324	317324	NUM
easat-8365	274	2	,	,	PUNCT
easat-8365	274	3	2021	2021	NUM
easat-8365	274	4	.	.	PUNCT
easat-8365	275	1	[	[	X
easat-8365	275	2	21	21	NUM
easat-8365	275	3	]	]	X
easat-8365	275	4	l.	l.	PROPN
easat-8365	275	5	a.	a.	PROPN
easat-8365	275	6	pratomo	pratomo	PROPN
easat-8365	275	7	and	and	CCONJ
easat-8365	275	8	o.	o.	PROPN
easat-8365	275	9	n.	n.	PROPN
easat-8365	275	10	n.	n.	PROPN
easat-8365	275	11	magetsari	magetsari	NOUN
easat-8365	275	12	,	,	PUNCT
easat-8365	275	13	"	"	PUNCT
easat-8365	275	14	online	online	ADJ
easat-8365	275	15	brand	brand	NOUN
easat-8365	275	16	experience	experience	NOUN
easat-8365	275	17	:	:	PUNCT
easat-8365	275	18	drivers	driver	NOUN
easat-8365	275	19	and	and	CCONJ
easat-8365	275	20	consequences	consequence	NOUN
easat-8365	275	21	,	,	PUNCT
easat-8365	275	22	"	"	PUNCT
easat-8365	275	23	jurnal	jurnal	ADJ
easat-8365	275	24	dinamika	dinamika	PROPN
easat-8365	275	25	manajemen	manajemen	PROPN
easat-8365	275	26	,	,	PUNCT
easat-8365	275	27	vol	vol	NOUN
easat-8365	275	28	.	.	PROPN
easat-8365	275	29	9	9	NUM
easat-8365	275	30	,	,	PUNCT
easat-8365	275	31	no	no	INTJ
easat-8365	275	32	.	.	NOUN
easat-8365	275	33	2	2	NUM
easat-8365	275	34	,	,	PUNCT
easat-8365	275	35	pp	pp	ADJ
easat-8365	275	36	.	.	PUNCT
easat-8365	275	37	218	218	NUM
easat-8365	275	38	-	-	SYM
easat-8365	275	39	227	227	NUM
easat-8365	275	40	,	,	PUNCT
easat-8365	275	41	2018	2018	NUM
easat-8365	275	42	.	.	PUNCT
easat-8365	276	1	[	[	X
easat-8365	276	2	22	22	NUM
easat-8365	276	3	]	]	PUNCT
easat-8365	276	4	s.	s.	PROPN
easat-8365	276	5	l.	l.	PROPN
easat-8365	276	6	koay	koay	PROPN
easat-8365	276	7	,	,	PUNCT
easat-8365	276	8	"	"	PUNCT
easat-8365	276	9	the	the	DET
easat-8365	276	10	role	role	NOUN
easat-8365	276	11	of	of	ADP
easat-8365	276	12	brand	brand	NOUN
easat-8365	276	13	equity	equity	NOUN
easat-8365	276	14	in	in	ADP
easat-8365	276	15	enhancing	enhance	VERB
easat-8365	276	16	company	company	NOUN
easat-8365	276	17	profitability	profitability	NOUN
easat-8365	276	18	:	:	PUNCT
easat-8365	276	19	an	an	DET
easat-8365	276	20	empirical	empirical	ADJ
easat-8365	276	21	study	study	NOUN
easat-8365	276	22	,	,	PUNCT
easat-8365	276	23	"	"	PUNCT
easat-8365	276	24	journal	journal	NOUN
easat-8365	276	25	of	of	ADP
easat-8365	276	26	marketing	marketing	NOUN
easat-8365	276	27	research	research	NOUN
easat-8365	276	28	,	,	PUNCT
easat-8365	276	29	vol	vol	NOUN
easat-8365	276	30	.	.	PROPN
easat-8365	276	31	57	57	NUM
easat-8365	276	32	,	,	PUNCT
easat-8365	276	33	no	no	INTJ
easat-8365	276	34	.	.	NOUN
easat-8365	276	35	3	3	NUM
easat-8365	276	36	,	,	PUNCT
easat-8365	276	37	pp	pp	ADJ
easat-8365	276	38	.	.	PUNCT
easat-8365	277	1	345–360	345–360	NUM
easat-8365	277	2	,	,	PUNCT
easat-8365	277	3	2020	2020	NUM
easat-8365	277	4	.	.	PUNCT
easat-8365	278	1	[	[	X
easat-8365	278	2	23	23	NUM
easat-8365	278	3	]	]	X
easat-8365	278	4	y.	y.	PROPN
easat-8365	278	5	k.	k.	PROPN
easat-8365	278	6	dwivedi	dwivedi	PROPN
easat-8365	278	7	,	,	PUNCT
easat-8365	278	8	"	"	PUNCT
easat-8365	278	9	consumer	consumer	NOUN
easat-8365	278	10	behavior	behavior	NOUN
easat-8365	278	11	and	and	CCONJ
easat-8365	278	12	brand	brand	NOUN
easat-8365	278	13	awareness	awareness	NOUN
easat-8365	278	14	:	:	PUNCT
easat-8365	278	15	implications	implication	NOUN
easat-8365	278	16	for	for	ADP
easat-8365	278	17	marketing	marketing	NOUN
easat-8365	278	18	strategy	strategy	NOUN
easat-8365	278	19	,	,	PUNCT
easat-8365	278	20	"	"	PUNCT
easat-8365	278	21	international	international	ADJ
easat-8365	278	22	journal	journal	NOUN
easat-8365	278	23	of	of	ADP
easat-8365	278	24	business	business	NOUN
easat-8365	278	25	and	and	CCONJ
easat-8365	278	26	management	management	NOUN
easat-8365	278	27	,	,	PUNCT
easat-8365	278	28	vol	vol	NOUN
easat-8365	278	29	.	.	PROPN
easat-8365	278	30	13	13	NUM
easat-8365	278	31	,	,	PUNCT
easat-8365	278	32	no	no	INTJ
easat-8365	278	33	.	.	NOUN
easat-8365	278	34	7	7	NUM
easat-8365	278	35	,	,	PUNCT
easat-8365	278	36	pp	pp	ADJ
easat-8365	278	37	.	.	PUNCT
easat-8365	279	1	120–132	120–132	NUM
easat-8365	279	2	,	,	PUNCT
easat-8365	279	3	2018	2018	NUM
easat-8365	279	4	.	.	PUNCT
easat-8365	280	1	[	[	X
easat-8365	280	2	24	24	NUM
easat-8365	280	3	]	]	X
easat-8365	280	4	u.	u.	NOUN
easat-8365	280	5	sekaran	sekaran	PROPN
easat-8365	280	6	and	and	CCONJ
easat-8365	280	7	r.	r.	PROPN
easat-8365	280	8	bougie	bougie	NOUN
easat-8365	280	9	,	,	PUNCT
easat-8365	280	10	research	research	NOUN
easat-8365	280	11	methods	method	NOUN
easat-8365	280	12	for	for	ADP
easat-8365	280	13	business	business	NOUN
easat-8365	280	14	:	:	PUNCT
easat-8365	280	15	a	a	DET
easat-8365	280	16	skill	skill	NOUN
easat-8365	280	17	-	-	PUNCT
easat-8365	280	18	building	building	NOUN
easat-8365	280	19	approach	approach	NOUN
easat-8365	280	20	,	,	PUNCT
easat-8365	280	21	7th	7th	ADJ
easat-8365	280	22	ed	ed	NOUN
easat-8365	280	23	.	.	PUNCT
easat-8365	280	24	chichester	chichester	PROPN
easat-8365	280	25	,	,	PUNCT
easat-8365	280	26	uk	uk	PROPN
easat-8365	280	27	:	:	PUNCT
easat-8365	280	28	wiley	wiley	NOUN
easat-8365	280	29	,	,	PUNCT
easat-8365	280	30	2017	2017	NUM
easat-8365	280	31	.	.	PUNCT
easat-8365	281	1	[	[	X
easat-8365	281	2	25	25	NUM
easat-8365	281	3	]	]	PUNCT
easat-8365	281	4	j.	j.	PROPN
easat-8365	281	5	f.	f.	PROPN
easat-8365	281	6	hair	hair	PROPN
easat-8365	281	7	,	,	PUNCT
easat-8365	281	8	w.	w.	PROPN
easat-8365	281	9	c.	c.	PROPN
easat-8365	281	10	black	black	PROPN
easat-8365	281	11	,	,	PUNCT
easat-8365	281	12	b.	b.	PROPN
easat-8365	281	13	j.	j.	PROPN
easat-8365	281	14	babin	babin	PROPN
easat-8365	281	15	,	,	PUNCT
easat-8365	281	16	and	and	CCONJ
easat-8365	281	17	r.	r.	PROPN
easat-8365	281	18	e.	e.	PROPN
easat-8365	281	19	anderson	anderson	PROPN
easat-8365	281	20	,	,	PUNCT
easat-8365	281	21	multivariate	multivariate	VERB
easat-8365	281	22	data	datum	NOUN
easat-8365	281	23	analysis	analysis	NOUN
easat-8365	281	24	,	,	PUNCT
easat-8365	281	25	8th	8th	ADJ
easat-8365	281	26	ed	ed	NOUN
easat-8365	281	27	.	.	PUNCT
easat-8365	282	1	boston	boston	PROPN
easat-8365	282	2	,	,	PUNCT
easat-8365	282	3	ma	ma	PROPN
easat-8365	282	4	:	:	PUNCT
easat-8365	282	5	cengage	cengage	PROPN
easat-8365	282	6	learning	learning	PROPN
easat-8365	282	7	,	,	PUNCT
easat-8365	282	8	2019	2019	NUM
easat-8365	282	9	.	.	PUNCT
easat-8365	283	1	[	[	X
easat-8365	283	2	26	26	NUM
easat-8365	283	3	]	]	PUNCT
easat-8365	283	4	a.	a.	PROPN
easat-8365	283	5	ali	ali	PROPN
easat-8365	283	6	,	,	PUNCT
easat-8365	283	7	b.	b.	PROPN
easat-8365	283	8	khan	khan	PROPN
easat-8365	283	9	,	,	PUNCT
easat-8365	283	10	and	and	CCONJ
easat-8365	283	11	r.	r.	PROPN
easat-8365	283	12	ahmad	ahmad	PROPN
easat-8365	283	13	,	,	PUNCT
easat-8365	283	14	"	"	PUNCT
easat-8365	283	15	the	the	DET
easat-8365	283	16	effects	effect	NOUN
easat-8365	283	17	of	of	ADP
easat-8365	283	18	influencer	influencer	NOUN
easat-8365	283	19	marketing	marketing	NOUN
easat-8365	283	20	on	on	ADP
easat-8365	283	21	overall	overall	ADJ
easat-8365	283	22	brand	brand	NOUN
easat-8365	283	23	equity	equity	NOUN
easat-8365	283	24	through	through	ADP
easat-8365	283	25	brand	brand	NOUN
easat-8365	283	26	awareness	awareness	NOUN
easat-8365	283	27	and	and	CCONJ
easat-8365	283	28	customer	customer	NOUN
easat-8365	283	29	brand	brand	NOUN
easat-8365	283	30	engagement	engagement	NOUN
easat-8365	283	31	,	,	PUNCT
easat-8365	283	32	"	"	PUNCT
easat-8365	283	33	journal	journal	NOUN
easat-8365	283	34	of	of	ADP
easat-8365	283	35	marketing	marketing	NOUN
easat-8365	283	36	studies	study	NOUN
easat-8365	283	37	,	,	PUNCT
easat-8365	283	38	vol	vol	NOUN
easat-8365	283	39	.	.	PROPN
easat-8365	283	40	15	15	NUM
easat-8365	283	41	,	,	PUNCT
easat-8365	283	42	no	no	INTJ
easat-8365	283	43	.	.	NOUN
easat-8365	283	44	4	4	NUM
easat-8365	283	45	,	,	PUNCT
easat-8365	283	46	pp	pp	ADJ
easat-8365	283	47	.	.	PUNCT
easat-8365	284	1	112	112	NUM
easat-8365	284	2	-	-	SYM
easat-8365	284	3	130	130	NUM
easat-8365	284	4	,	,	PUNCT
easat-8365	284	5	2022	2022	NUM
easat-8365	284	6	.	.	PUNCT
easat-8365	285	1	[	[	X
easat-8365	285	2	27	27	NUM
easat-8365	285	3	]	]	PUNCT
easat-8365	285	4	a.	a.	NOUN
easat-8365	285	5	hermawan	hermawan	NOUN
easat-8365	285	6	and	and	CCONJ
easat-8365	285	7	y.	y.	PROPN
easat-8365	285	8	yusran	yusran	PROPN
easat-8365	285	9	,	,	PUNCT
easat-8365	285	10	"	"	PUNCT
easat-8365	285	11	cross	cross	ADJ
easat-8365	285	12	-	-	ADJ
easat-8365	285	13	sectional	sectional	ADJ
easat-8365	285	14	approach	approach	NOUN
easat-8365	285	15	in	in	ADP
easat-8365	285	16	research	research	NOUN
easat-8365	285	17	methodology	methodology	NOUN
easat-8365	285	18	,	,	PUNCT
easat-8365	285	19	"	"	PUNCT
easat-8365	285	20	journal	journal	NOUN
easat-8365	285	21	of	of	ADP
easat-8365	285	22	social	social	ADJ
easat-8365	285	23	science	science	NOUN
easat-8365	285	24	,	,	PUNCT
easat-8365	285	25	vol	vol	NOUN
easat-8365	285	26	.	.	PROPN
easat-8365	285	27	12	12	NUM
easat-8365	285	28	,	,	PUNCT
easat-8365	285	29	no	no	INTJ
easat-8365	285	30	.	.	NOUN
easat-8365	285	31	3	3	NUM
easat-8365	285	32	,	,	PUNCT
easat-8365	285	33	pp	pp	ADJ
easat-8365	285	34	.	.	PUNCT
easat-8365	286	1	45	45	NUM
easat-8365	286	2	-	-	SYM
easat-8365	286	3	53	53	NUM
easat-8365	286	4	,	,	PUNCT
easat-8365	286	5	2017	2017	NUM
easat-8365	286	6	.	.	PUNCT
easat-8365	287	1	[	[	X
easat-8365	287	2	28	28	NUM
easat-8365	287	3	]	]	X
easat-8365	287	4	r.	r.	PROPN
easat-8365	287	5	m.	m.	PROPN
easat-8365	287	6	baron	baron	PROPN
easat-8365	287	7	and	and	CCONJ
easat-8365	287	8	d.	d.	PROPN
easat-8365	287	9	a.	a.	PROPN
easat-8365	287	10	kenny	kenny	PROPN
easat-8365	287	11	,	,	PUNCT
easat-8365	287	12	"	"	PUNCT
easat-8365	287	13	the	the	DET
easat-8365	287	14	moderator	moderator	NOUN
easat-8365	287	15	–	–	PUNCT
easat-8365	287	16	mediator	mediator	NOUN
easat-8365	287	17	variable	variable	ADJ
easat-8365	287	18	distinction	distinction	NOUN
easat-8365	287	19	in	in	ADP
easat-8365	287	20	social	social	ADJ
easat-8365	287	21	psychological	psychological	ADJ
easat-8365	287	22	research	research	NOUN
easat-8365	287	23	:	:	PUNCT
easat-8365	287	24	conceptual	conceptual	ADJ
easat-8365	287	25	,	,	PUNCT
easat-8365	287	26	strategic	strategic	ADJ
easat-8365	287	27	,	,	PUNCT
easat-8365	287	28	and	and	CCONJ
easat-8365	287	29	statistical	statistical	ADJ
easat-8365	287	30	considerations	consideration	NOUN
easat-8365	287	31	,	,	PUNCT
easat-8365	287	32	"	"	PUNCT
easat-8365	287	33	journal	journal	NOUN
easat-8365	287	34	of	of	ADP
easat-8365	287	35	personality	personality	NOUN
easat-8365	287	36	and	and	CCONJ
easat-8365	287	37	social	social	ADJ
easat-8365	287	38	psychology	psychology	NOUN
easat-8365	287	39	,	,	PUNCT
easat-8365	287	40	vol	vol	NOUN
easat-8365	287	41	.	.	PROPN
easat-8365	288	1	51	51	NUM
easat-8365	288	2	,	,	PUNCT
easat-8365	288	3	no	no	INTJ
easat-8365	288	4	.	.	NOUN
easat-8365	288	5	6	6	NUM
easat-8365	288	6	,	,	PUNCT
easat-8365	288	7	pp	pp	ADJ
easat-8365	288	8	.	.	PUNCT
easat-8365	289	1	1173–1182	1173–1182	NUM
easat-8365	289	2	,	,	PUNCT
easat-8365	289	3	1986	1986	NUM
easat-8365	289	4	.	.	PUNCT
easat-8365	290	1	https://fabrikbrands.com/	https://fabrikbrands.com/	ADJ
easat-8365	290	2	https://www.feedough.com/	https://www.feedough.com/	NOUN
easat-8365	290	3	https://doi.org/10.1108/apjml-07-2021-0522	https://doi.org/10.1108/apjml-07-2021-0522	PROPN
easat-8365	290	4	https://doi.org/10.1108/jcm-01-2018-2519	https://doi.org/10.1108/jcm-01-2018-2519	PROPN
easat-8365	290	5	https://doi.org/10.1108/jcm-01-2018-2519	https://doi.org/10.1108/jcm-01-2018-2519	INTJ
easat-8365	290	6	https://doi.org/10.1016/j.jbusres.2021.11.014	https://doi.org/10.1016/j.jbusres.2021.11.014	X
easat-8365	290	7	https://doi.org/10.1016/j.ijinfomgt.2020.102069	https://doi.org/10.1016/j.ijinfomgt.2020.102069	PRON
easat-8365	290	8	https://doi.org/10.1108/jsm-08-2016-0293	https://doi.org/10.1108/jsm-08-2016-0293	AUX