id	sid	tid	token	lemma	pos
easat-8412	1	1	edelweiss	edelweiss	PROPN
easat-8412	1	2	applied	apply	VERB
easat-8412	1	3	science	science	NOUN
easat-8412	1	4	and	and	CCONJ
easat-8412	1	5	technology	technology	NOUN
easat-8412	1	6	issn	issn	PROPN
easat-8412	1	7	:	:	PUNCT
easat-8412	1	8	2576	2576	NUM
easat-8412	1	9	-	-	SYM
easat-8412	1	10	8484	8484	NUM
easat-8412	1	11	vol	vol	NOUN
easat-8412	1	12	.	.	PROPN
easat-8412	2	1	9	9	NUM
easat-8412	2	2	,	,	PUNCT
easat-8412	2	3	no	no	INTJ
easat-8412	2	4	.	.	NOUN
easat-8412	2	5	6	6	NUM
easat-8412	2	6	,	,	PUNCT
easat-8412	2	7	2479	2479	NUM
easat-8412	2	8	-	-	SYM
easat-8412	2	9	2494	2494	NUM
easat-8412	2	10	2025	2025	NUM
easat-8412	2	11	publisher	publisher	NOUN
easat-8412	2	12	:	:	PUNCT
easat-8412	2	13	learning	learn	VERB
easat-8412	2	14	gate	gate	NOUN
easat-8412	2	15	doi	doi	PROPN
easat-8412	2	16	:	:	PUNCT
easat-8412	2	17	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	2	18	©	©	PROPN
easat-8412	2	19	2025	2025	NUM
easat-8412	2	20	by	by	ADP
easat-8412	2	21	the	the	DET
easat-8412	2	22	authors	author	NOUN
easat-8412	2	23	;	;	PUNCT
easat-8412	2	24	licensee	licensee	PROPN
easat-8412	2	25	learning	learning	NOUN
easat-8412	2	26	gate	gate	NOUN
easat-8412	3	1	©	©	PROPN
easat-8412	3	2	2025	2025	NUM
easat-8412	3	3	by	by	ADP
easat-8412	3	4	the	the	DET
easat-8412	3	5	authors	author	NOUN
easat-8412	3	6	;	;	PUNCT
easat-8412	3	7	licensee	licensee	PROPN
easat-8412	3	8	learning	learning	NOUN
easat-8412	3	9	gate	gate	NOUN
easat-8412	3	10	history	history	NOUN
easat-8412	3	11	:	:	PUNCT
easat-8412	3	12	received	receive	VERB
easat-8412	3	13	:	:	PUNCT
easat-8412	3	14	14	14	NUM
easat-8412	3	15	april	april	PROPN
easat-8412	3	16	2025	2025	NUM
easat-8412	3	17	;	;	PUNCT
easat-8412	3	18	revised	revise	VERB
easat-8412	3	19	:	:	PUNCT
easat-8412	3	20	10	10	NUM
easat-8412	3	21	june	june	PROPN
easat-8412	3	22	2025	2025	NUM
easat-8412	3	23	;	;	PUNCT
easat-8412	3	24	accepted	accept	VERB
easat-8412	3	25	:	:	PUNCT
easat-8412	3	26	13	13	NUM
easat-8412	3	27	june	june	PROPN
easat-8412	3	28	2025	2025	NUM
easat-8412	3	29	;	;	PUNCT
easat-8412	3	30	published	publish	VERB
easat-8412	3	31	:	:	PUNCT
easat-8412	4	1	26	26	NUM
easat-8412	4	2	june	june	PROPN
easat-8412	4	3	2025	2025	NUM
easat-8412	4	4	*	*	PUNCT
easat-8412	4	5	correspondence	correspondence	NOUN
easat-8412	4	6	:	:	PUNCT
easat-8412	4	7	onan@usu.ac.id	onan@usu.ac.id	NOUN
easat-8412	4	8	perceptual	perceptual	ADJ
easat-8412	4	9	product	product	NOUN
easat-8412	4	10	congruity	congruity	NOUN
easat-8412	4	11	as	as	ADP
easat-8412	4	12	a	a	DET
easat-8412	4	13	catalyst	catalyst	NOUN
easat-8412	4	14	for	for	ADP
easat-8412	4	15	market	market	NOUN
easat-8412	4	16	performance	performance	NOUN
easat-8412	4	17	of	of	ADP
easat-8412	4	18	small	small	ADJ
easat-8412	4	19	and	and	CCONJ
easat-8412	4	20	medium	medium	ADJ
easat-8412	4	21	enterprises	enterprise	NOUN
easat-8412	4	22	in	in	ADP
easat-8412	4	23	north	north	PROPN
easat-8412	4	24	sumatra	sumatra	PROPN
easat-8412	4	25	onan	onan	PROPN
easat-8412	4	26	marakali	marakali	PROPN
easat-8412	4	27	siregar1	siregar1	PROPN
easat-8412	4	28	*	*	PROPN
easat-8412	4	29	,	,	PUNCT
easat-8412	4	30	arlina	arlina	PROPN
easat-8412	4	31	nurbaity	nurbaity	PROPN
easat-8412	4	32	lubis2	lubis2	PROPN
easat-8412	4	33	,	,	PUNCT
easat-8412	4	34	endang	endang	PROPN
easat-8412	4	35	sulistya	sulistya	PROPN
easat-8412	4	36	rini3	rini3	PROPN
easat-8412	4	37	,	,	PUNCT
easat-8412	4	38	amlys	amlys	PROPN
easat-8412	4	39	syahputra	syahputra	ADJ
easat-8412	4	40	silalahi4	silalahi4	X
easat-8412	4	41	1,2,3,4universitas	1,2,3,4universitas	PROPN
easat-8412	4	42	sumatera	sumatera	NOUN
easat-8412	4	43	utara	utara	NOUN
easat-8412	4	44	,	,	PUNCT
easat-8412	4	45	medan	medan	PROPN
easat-8412	4	46	,	,	PUNCT
easat-8412	4	47	indonesia	indonesia	PROPN
easat-8412	4	48	;	;	PUNCT
easat-8412	4	49	onan@usu.ac.id	onan@usu.ac.id	NOUN
easat-8412	4	50	(	(	PUNCT
easat-8412	4	51	o.m.s	o.m.s	PROPN
easat-8412	4	52	.	.	PUNCT
easat-8412	4	53	)	)	PUNCT
easat-8412	4	54	arlina@usu.ac.id	arlina@usu.ac.id	PROPN
easat-8412	4	55	(	(	PUNCT
easat-8412	4	56	a.n.l	a.n.l	NOUN
easat-8412	4	57	.	.	PUNCT
easat-8412	4	58	)	)	PUNCT
easat-8412	5	1	endang.sulistya@usu.ac.id	endang.sulistya@usu.ac.id	PROPN
easat-8412	5	2	(	(	PUNCT
easat-8412	5	3	e.s.r	e.s.r	PROPN
easat-8412	5	4	.	.	PUNCT
easat-8412	5	5	)	)	PUNCT
easat-8412	5	6	amlys@usu.ac.id	amlys@usu.ac.id	PROPN
easat-8412	5	7	(	(	PUNCT
easat-8412	5	8	a.s.s	a.s.s	NOUN
easat-8412	5	9	.	.	PUNCT
easat-8412	5	10	)	)	PUNCT
easat-8412	5	11	.	.	PUNCT
easat-8412	6	1	abstract	abstract	ADV
easat-8412	6	2	:	:	PUNCT
easat-8412	6	3	this	this	DET
easat-8412	6	4	study	study	NOUN
easat-8412	6	5	aims	aim	VERB
easat-8412	6	6	to	to	PART
easat-8412	6	7	examine	examine	VERB
easat-8412	6	8	how	how	SCONJ
easat-8412	6	9	perceptual	perceptual	ADJ
easat-8412	6	10	product	product	NOUN
easat-8412	6	11	congruity	congruity	NOUN
easat-8412	6	12	acts	act	VERB
easat-8412	6	13	as	as	ADP
easat-8412	6	14	a	a	DET
easat-8412	6	15	mediating	mediate	VERB
easat-8412	6	16	factor	factor	NOUN
easat-8412	6	17	in	in	ADP
easat-8412	6	18	enhancing	enhance	VERB
easat-8412	6	19	the	the	DET
easat-8412	6	20	market	market	NOUN
easat-8412	6	21	performance	performance	NOUN
easat-8412	6	22	of	of	ADP
easat-8412	6	23	small	small	ADJ
easat-8412	6	24	and	and	CCONJ
easat-8412	6	25	medium	medium	ADJ
easat-8412	6	26	enterprises	enterprise	NOUN
easat-8412	6	27	(	(	PUNCT
easat-8412	6	28	smes	sme	NOUN
easat-8412	6	29	)	)	PUNCT
easat-8412	6	30	in	in	ADP
easat-8412	6	31	north	north	PROPN
easat-8412	6	32	sumatra	sumatra	PROPN
easat-8412	6	33	.	.	PUNCT
easat-8412	7	1	the	the	DET
easat-8412	7	2	research	research	NOUN
easat-8412	7	3	investigates	investigate	VERB
easat-8412	7	4	the	the	DET
easat-8412	7	5	influence	influence	NOUN
easat-8412	7	6	of	of	ADP
easat-8412	7	7	innovative	innovative	ADJ
easat-8412	7	8	performance	performance	NOUN
easat-8412	7	9	,	,	PUNCT
easat-8412	7	10	marketing	marketing	NOUN
easat-8412	7	11	capability	capability	NOUN
easat-8412	7	12	,	,	PUNCT
easat-8412	7	13	and	and	CCONJ
easat-8412	7	14	product	product	NOUN
easat-8412	7	15	advantage	advantage	NOUN
easat-8412	7	16	on	on	ADP
easat-8412	7	17	market	market	NOUN
easat-8412	7	18	outcomes	outcome	NOUN
easat-8412	7	19	.	.	PUNCT
easat-8412	8	1	a	a	DET
easat-8412	8	2	quantitative	quantitative	ADJ
easat-8412	8	3	research	research	NOUN
easat-8412	8	4	design	design	NOUN
easat-8412	8	5	was	be	AUX
easat-8412	8	6	employed	employ	VERB
easat-8412	8	7	using	use	VERB
easat-8412	8	8	structural	structural	ADJ
easat-8412	8	9	equation	equation	NOUN
easat-8412	8	10	modeling	modeling	NOUN
easat-8412	8	11	(	(	PUNCT
easat-8412	8	12	sem	sem	NOUN
easat-8412	8	13	)	)	PUNCT
easat-8412	8	14	on	on	ADP
easat-8412	8	15	a	a	DET
easat-8412	8	16	sample	sample	NOUN
easat-8412	8	17	of	of	ADP
easat-8412	8	18	334	334	NUM
easat-8412	8	19	smes	sme	NOUN
easat-8412	8	20	,	,	PUNCT
easat-8412	8	21	comprising	comprise	VERB
easat-8412	8	22	201	201	NUM
easat-8412	8	23	small	small	ADJ
easat-8412	8	24	and	and	CCONJ
easat-8412	8	25	133	133	NUM
easat-8412	8	26	medium	medium	ADJ
easat-8412	8	27	-	-	PUNCT
easat-8412	8	28	sized	sized	ADJ
easat-8412	8	29	enterprises	enterprise	NOUN
easat-8412	8	30	,	,	PUNCT
easat-8412	8	31	selected	select	VERB
easat-8412	8	32	through	through	ADP
easat-8412	8	33	proportional	proportional	ADJ
easat-8412	8	34	cluster	cluster	NOUN
easat-8412	8	35	random	random	ADJ
easat-8412	8	36	sampling	sampling	NOUN
easat-8412	8	37	.	.	PUNCT
easat-8412	9	1	data	datum	NOUN
easat-8412	9	2	analysis	analysis	NOUN
easat-8412	9	3	involved	involve	VERB
easat-8412	9	4	validity	validity	NOUN
easat-8412	9	5	and	and	CCONJ
easat-8412	9	6	reliability	reliability	NOUN
easat-8412	9	7	testing	testing	NOUN
easat-8412	9	8	,	,	PUNCT
easat-8412	9	9	as	as	ADV
easat-8412	9	10	well	well	ADV
easat-8412	9	11	as	as	ADP
easat-8412	9	12	assessment	assessment	NOUN
easat-8412	9	13	of	of	ADP
easat-8412	9	14	measurement	measurement	NOUN
easat-8412	9	15	and	and	CCONJ
easat-8412	9	16	structural	structural	ADJ
easat-8412	9	17	models	model	NOUN
easat-8412	9	18	.	.	PUNCT
easat-8412	10	1	the	the	DET
easat-8412	10	2	findings	finding	NOUN
easat-8412	10	3	reveal	reveal	VERB
easat-8412	10	4	that	that	SCONJ
easat-8412	10	5	innovative	innovative	ADJ
easat-8412	10	6	performance	performance	NOUN
easat-8412	10	7	positively	positively	ADV
easat-8412	10	8	affects	affect	VERB
easat-8412	10	9	market	market	NOUN
easat-8412	10	10	performance	performance	NOUN
easat-8412	10	11	both	both	CCONJ
easat-8412	10	12	directly	directly	ADV
easat-8412	10	13	and	and	CCONJ
easat-8412	10	14	indirectly	indirectly	ADV
easat-8412	10	15	through	through	ADP
easat-8412	10	16	marketing	marketing	NOUN
easat-8412	10	17	capability	capability	NOUN
easat-8412	10	18	and	and	CCONJ
easat-8412	10	19	product	product	NOUN
easat-8412	10	20	advantage	advantage	NOUN
easat-8412	10	21	.	.	PUNCT
easat-8412	11	1	furthermore	furthermore	ADV
easat-8412	11	2	,	,	PUNCT
easat-8412	11	3	perceptual	perceptual	ADJ
easat-8412	11	4	product	product	NOUN
easat-8412	11	5	congruity	congruity	NOUN
easat-8412	11	6	,	,	PUNCT
easat-8412	11	7	defined	define	VERB
easat-8412	11	8	as	as	ADP
easat-8412	11	9	the	the	DET
easat-8412	11	10	alignment	alignment	NOUN
easat-8412	11	11	between	between	ADP
easat-8412	11	12	product	product	NOUN
easat-8412	11	13	attributes	attribute	NOUN
easat-8412	11	14	and	and	CCONJ
easat-8412	11	15	consumer	consumer	NOUN
easat-8412	11	16	self	self	NOUN
easat-8412	11	17	-	-	PUNCT
easat-8412	11	18	concept	concept	NOUN
easat-8412	11	19	,	,	PUNCT
easat-8412	11	20	significantly	significantly	ADV
easat-8412	11	21	mediates	mediate	VERB
easat-8412	11	22	the	the	DET
easat-8412	11	23	relationship	relationship	NOUN
easat-8412	11	24	between	between	ADP
easat-8412	11	25	product	product	NOUN
easat-8412	11	26	advantage	advantage	NOUN
easat-8412	11	27	and	and	CCONJ
easat-8412	11	28	market	market	NOUN
easat-8412	11	29	performance	performance	NOUN
easat-8412	11	30	.	.	PUNCT
easat-8412	12	1	the	the	DET
easat-8412	12	2	study	study	NOUN
easat-8412	12	3	concludes	conclude	VERB
easat-8412	12	4	that	that	SCONJ
easat-8412	12	5	enhancing	enhance	VERB
easat-8412	12	6	innovation	innovation	NOUN
easat-8412	12	7	and	and	CCONJ
easat-8412	12	8	marketing	marketing	NOUN
easat-8412	12	9	capabilities	capability	NOUN
easat-8412	12	10	not	not	PART
easat-8412	12	11	only	only	ADV
easat-8412	12	12	improves	improve	VERB
easat-8412	12	13	product	product	NOUN
easat-8412	12	14	advantages	advantage	NOUN
easat-8412	12	15	but	but	CCONJ
easat-8412	12	16	also	also	ADV
easat-8412	12	17	fosters	foster	VERB
easat-8412	12	18	stronger	strong	ADJ
easat-8412	12	19	congruity	congruity	NOUN
easat-8412	12	20	with	with	ADP
easat-8412	12	21	consumer	consumer	NOUN
easat-8412	12	22	perceptions	perception	NOUN
easat-8412	12	23	,	,	PUNCT
easat-8412	12	24	thereby	thereby	ADV
easat-8412	12	25	influencing	influence	VERB
easat-8412	12	26	purchasing	purchase	VERB
easat-8412	12	27	behavior	behavior	NOUN
easat-8412	12	28	and	and	CCONJ
easat-8412	12	29	satisfaction	satisfaction	NOUN
easat-8412	12	30	.	.	PUNCT
easat-8412	13	1	the	the	DET
easat-8412	13	2	results	result	NOUN
easat-8412	13	3	suggest	suggest	VERB
easat-8412	13	4	that	that	SCONJ
easat-8412	13	5	smes	sme	NOUN
easat-8412	13	6	can	can	AUX
easat-8412	13	7	strengthen	strengthen	VERB
easat-8412	13	8	their	their	PRON
easat-8412	13	9	competitive	competitive	ADJ
easat-8412	13	10	position	position	NOUN
easat-8412	13	11	by	by	ADP
easat-8412	13	12	aligning	align	VERB
easat-8412	13	13	innovation	innovation	NOUN
easat-8412	13	14	strategies	strategy	NOUN
easat-8412	13	15	and	and	CCONJ
easat-8412	13	16	marketing	marketing	NOUN
easat-8412	13	17	efforts	effort	NOUN
easat-8412	13	18	with	with	ADP
easat-8412	13	19	consumer	consumer	NOUN
easat-8412	13	20	expectations	expectation	NOUN
easat-8412	13	21	.	.	PUNCT
easat-8412	14	1	this	this	DET
easat-8412	14	2	alignment	alignment	NOUN
easat-8412	14	3	enhances	enhance	VERB
easat-8412	14	4	brand	brand	NOUN
easat-8412	14	5	relevance	relevance	NOUN
easat-8412	14	6	and	and	CCONJ
easat-8412	14	7	market	market	NOUN
easat-8412	14	8	responsiveness	responsiveness	NOUN
easat-8412	14	9	,	,	PUNCT
easat-8412	14	10	ultimately	ultimately	ADV
easat-8412	14	11	leading	lead	VERB
easat-8412	14	12	to	to	ADP
easat-8412	14	13	improved	improve	VERB
easat-8412	14	14	business	business	NOUN
easat-8412	14	15	performance	performance	NOUN
easat-8412	14	16	in	in	ADP
easat-8412	14	17	a	a	DET
easat-8412	14	18	dynamic	dynamic	ADJ
easat-8412	14	19	market	market	NOUN
easat-8412	14	20	environment	environment	NOUN
easat-8412	14	21	.	.	PUNCT
easat-8412	15	1	keywords	keyword	NOUN
easat-8412	15	2	:	:	PUNCT
easat-8412	15	3	congruity	congruity	NOUN
easat-8412	15	4	,	,	PUNCT
easat-8412	15	5	innovation	innovation	NOUN
easat-8412	15	6	in	in	ADP
easat-8412	15	7	sme	sme	NOUN
easat-8412	15	8	marketing	marketing	NOUN
easat-8412	15	9	,	,	PUNCT
easat-8412	15	10	market	market	NOUN
easat-8412	15	11	performance	performance	NOUN
easat-8412	15	12	,	,	PUNCT
easat-8412	15	13	perceptual	perceptual	ADJ
easat-8412	15	14	product	product	NOUN
easat-8412	15	15	,	,	PUNCT
easat-8412	15	16	product	product	NOUN
easat-8412	15	17	advantage	advantage	NOUN
easat-8412	15	18	,	,	PUNCT
easat-8412	15	19	sme	sme	NOUN
easat-8412	15	20	competitiveness	competitiveness	NOUN
easat-8412	15	21	.	.	PUNCT
easat-8412	16	1	1	1	X
easat-8412	16	2	.	.	X
easat-8412	16	3	introduction	introduction	NOUN
easat-8412	16	4	micro	micro	PROPN
easat-8412	16	5	,	,	PUNCT
easat-8412	16	6	small	small	ADJ
easat-8412	16	7	,	,	PUNCT
easat-8412	16	8	and	and	CCONJ
easat-8412	16	9	medium	medium	ADJ
easat-8412	16	10	enterprises	enterprise	NOUN
easat-8412	16	11	(	(	PUNCT
easat-8412	16	12	msmes	msme	NOUN
easat-8412	16	13	)	)	PUNCT
easat-8412	16	14	are	be	AUX
easat-8412	16	15	the	the	DET
easat-8412	16	16	backbone	backbone	NOUN
easat-8412	16	17	of	of	ADP
easat-8412	16	18	indonesia	indonesia	PROPN
easat-8412	16	19	’s	’s	PART
easat-8412	16	20	economy	economy	NOUN
easat-8412	16	21	,	,	PUNCT
easat-8412	16	22	contributing	contribute	VERB
easat-8412	16	23	significantly	significantly	ADV
easat-8412	16	24	to	to	ADP
easat-8412	16	25	national	national	ADJ
easat-8412	16	26	employment	employment	NOUN
easat-8412	16	27	and	and	CCONJ
easat-8412	16	28	gross	gross	ADJ
easat-8412	16	29	domestic	domestic	ADJ
easat-8412	16	30	product	product	NOUN
easat-8412	16	31	.	.	PUNCT
easat-8412	17	1	in	in	ADP
easat-8412	17	2	north	north	PROPN
easat-8412	17	3	sumatra	sumatra	PROPN
easat-8412	17	4	,	,	PUNCT
easat-8412	17	5	msmes	msme	NOUN
easat-8412	17	6	play	play	VERB
easat-8412	17	7	a	a	DET
easat-8412	17	8	vital	vital	ADJ
easat-8412	17	9	role	role	NOUN
easat-8412	17	10	in	in	ADP
easat-8412	17	11	supporting	support	VERB
easat-8412	17	12	local	local	ADJ
easat-8412	17	13	economic	economic	ADJ
easat-8412	17	14	development	development	NOUN
easat-8412	17	15	and	and	CCONJ
easat-8412	17	16	community	community	NOUN
easat-8412	17	17	empowerment	empowerment	NOUN
easat-8412	17	18	.	.	PUNCT
easat-8412	18	1	however	however	ADV
easat-8412	18	2	,	,	PUNCT
easat-8412	18	3	despite	despite	SCONJ
easat-8412	18	4	their	their	PRON
easat-8412	18	5	importance	importance	NOUN
easat-8412	18	6	,	,	PUNCT
easat-8412	18	7	many	many	ADJ
easat-8412	18	8	msmes	msme	NOUN
easat-8412	18	9	in	in	ADP
easat-8412	18	10	the	the	DET
easat-8412	18	11	region	region	NOUN
easat-8412	18	12	face	face	VERB
easat-8412	18	13	persistent	persistent	ADJ
easat-8412	18	14	challenges	challenge	NOUN
easat-8412	18	15	in	in	ADP
easat-8412	18	16	achieving	achieve	VERB
easat-8412	18	17	sustainable	sustainable	ADJ
easat-8412	18	18	growth	growth	NOUN
easat-8412	18	19	and	and	CCONJ
easat-8412	18	20	competitiveness	competitiveness	NOUN
easat-8412	18	21	.	.	PUNCT
easat-8412	19	1	a	a	DET
easat-8412	19	2	key	key	ADJ
easat-8412	19	3	issue	issue	NOUN
easat-8412	19	4	hindering	hinder	VERB
easat-8412	19	5	msmes	msme	NOUN
easat-8412	19	6	in	in	ADP
easat-8412	19	7	north	north	PROPN
easat-8412	19	8	sumatra	sumatra	PROPN
easat-8412	19	9	is	be	AUX
easat-8412	19	10	their	their	PRON
easat-8412	19	11	weak	weak	ADJ
easat-8412	19	12	market	market	NOUN
easat-8412	19	13	performance	performance	NOUN
easat-8412	19	14	,	,	PUNCT
easat-8412	19	15	which	which	PRON
easat-8412	19	16	refers	refer	VERB
easat-8412	19	17	to	to	ADP
easat-8412	19	18	the	the	DET
easat-8412	19	19	ability	ability	NOUN
easat-8412	19	20	of	of	ADP
easat-8412	19	21	a	a	DET
easat-8412	19	22	business	business	NOUN
easat-8412	19	23	to	to	PART
easat-8412	19	24	adapt	adapt	VERB
easat-8412	19	25	to	to	ADP
easat-8412	19	26	market	market	NOUN
easat-8412	19	27	dynamics	dynamic	NOUN
easat-8412	19	28	,	,	PUNCT
easat-8412	19	29	fulfill	fulfill	NOUN
easat-8412	19	30	consumer	consumer	NOUN
easat-8412	19	31	demands	demand	NOUN
easat-8412	19	32	,	,	PUNCT
easat-8412	19	33	and	and	CCONJ
easat-8412	19	34	compete	compete	VERB
easat-8412	19	35	effectively	effectively	ADV
easat-8412	19	36	.	.	PUNCT
easat-8412	20	1	limited	limited	ADJ
easat-8412	20	2	market	market	NOUN
easat-8412	20	3	access	access	NOUN
easat-8412	20	4	,	,	PUNCT
easat-8412	20	5	lack	lack	NOUN
easat-8412	20	6	of	of	ADP
easat-8412	20	7	product	product	NOUN
easat-8412	20	8	innovation	innovation	NOUN
easat-8412	20	9	,	,	PUNCT
easat-8412	20	10	and	and	CCONJ
easat-8412	20	11	low	low	ADJ
easat-8412	20	12	adoption	adoption	NOUN
easat-8412	20	13	of	of	ADP
easat-8412	20	14	digital	digital	ADJ
easat-8412	20	15	technology	technology	NOUN
easat-8412	20	16	are	be	AUX
easat-8412	20	17	among	among	ADP
easat-8412	20	18	the	the	DET
easat-8412	20	19	main	main	ADJ
easat-8412	20	20	factors	factor	NOUN
easat-8412	20	21	contributing	contribute	VERB
easat-8412	20	22	to	to	ADP
easat-8412	20	23	this	this	DET
easat-8412	20	24	problem	problem	NOUN
easat-8412	20	25	.	.	PUNCT
easat-8412	21	1	while	while	SCONJ
easat-8412	21	2	many	many	ADJ
easat-8412	21	3	msmes	msme	NOUN
easat-8412	21	4	produce	produce	VERB
easat-8412	21	5	quality	quality	NOUN
easat-8412	21	6	goods	good	NOUN
easat-8412	21	7	,	,	PUNCT
easat-8412	21	8	they	they	PRON
easat-8412	21	9	often	often	ADV
easat-8412	21	10	struggle	struggle	VERB
easat-8412	21	11	to	to	PART
easat-8412	21	12	differentiate	differentiate	VERB
easat-8412	21	13	their	their	PRON
easat-8412	21	14	products	product	NOUN
easat-8412	21	15	or	or	CCONJ
easat-8412	21	16	align	align	VERB
easat-8412	21	17	them	they	PRON
easat-8412	21	18	with	with	ADP
easat-8412	21	19	consumer	consumer	NOUN
easat-8412	21	20	preferences	preference	NOUN
easat-8412	21	21	,	,	PUNCT
easat-8412	21	22	resulting	result	VERB
easat-8412	21	23	in	in	ADP
easat-8412	21	24	limited	limited	ADJ
easat-8412	21	25	market	market	NOUN
easat-8412	21	26	expansion	expansion	NOUN
easat-8412	21	27	and	and	CCONJ
easat-8412	21	28	reduced	reduced	ADJ
easat-8412	21	29	competitiveness	competitiveness	NOUN
easat-8412	21	30	.	.	PUNCT
easat-8412	22	1	furthermore	furthermore	ADV
easat-8412	22	2	,	,	PUNCT
easat-8412	22	3	only	only	ADV
easat-8412	22	4	around	around	ADP
easat-8412	22	5	25	25	NUM
easat-8412	22	6	%	%	NOUN
easat-8412	22	7	of	of	ADP
easat-8412	22	8	msmes	msme	NOUN
easat-8412	22	9	in	in	ADP
easat-8412	22	10	the	the	DET
easat-8412	22	11	region	region	NOUN
easat-8412	22	12	utilize	utilize	VERB
easat-8412	22	13	digital	digital	ADJ
easat-8412	22	14	platforms	platform	NOUN
easat-8412	22	15	for	for	ADP
easat-8412	22	16	marketing	marketing	NOUN
easat-8412	22	17	,	,	PUNCT
easat-8412	22	18	limiting	limit	VERB
easat-8412	22	19	their	their	PRON
easat-8412	22	20	market	market	NOUN
easat-8412	22	21	exposure	exposure	NOUN
easat-8412	22	22	.	.	PUNCT
easat-8412	23	1	changes	change	NOUN
easat-8412	23	2	in	in	ADP
easat-8412	23	3	technology	technology	NOUN
easat-8412	23	4	and	and	CCONJ
easat-8412	23	5	globalization	globalization	NOUN
easat-8412	23	6	are	be	AUX
easat-8412	23	7	currently	currently	ADV
easat-8412	23	8	transforming	transform	VERB
easat-8412	23	9	how	how	SCONJ
easat-8412	23	10	businesses	business	NOUN
easat-8412	23	11	,	,	PUNCT
easat-8412	23	12	including	include	VERB
easat-8412	23	13	msmes	msme	NOUN
easat-8412	23	14	,	,	PUNCT
easat-8412	23	15	operate	operate	VERB
easat-8412	23	16	and	and	CCONJ
easat-8412	23	17	market	market	VERB
easat-8412	23	18	their	their	PRON
easat-8412	23	19	products	product	NOUN
easat-8412	23	20	.	.	PUNCT
easat-8412	24	1	in	in	ADP
easat-8412	24	2	response	response	NOUN
easat-8412	24	3	to	to	ADP
easat-8412	24	4	these	these	DET
easat-8412	24	5	developments	development	NOUN
easat-8412	24	6	,	,	PUNCT
easat-8412	24	7	msmes	msme	NOUN
easat-8412	24	8	must	must	AUX
easat-8412	24	9	adopt	adopt	VERB
easat-8412	24	10	more	more	ADV
easat-8412	24	11	flexible	flexible	ADJ
easat-8412	24	12	approaches	approach	NOUN
easat-8412	24	13	in	in	ADP
easat-8412	24	14	communication	communication	NOUN
easat-8412	24	15	,	,	PUNCT
easat-8412	24	16	production	production	NOUN
easat-8412	24	17	,	,	PUNCT
easat-8412	24	18	and	and	CCONJ
easat-8412	24	19	service	service	NOUN
easat-8412	24	20	delivery	delivery	NOUN
easat-8412	25	1	[	[	X
easat-8412	25	2	1	1	NUM
easat-8412	25	3	,	,	PUNCT
easat-8412	25	4	2	2	NUM
easat-8412	25	5	]	]	PUNCT
easat-8412	25	6	.	.	PUNCT
easat-8412	26	1	these	these	DET
easat-8412	26	2	changes	change	NOUN
easat-8412	26	3	https://orcid.org/0000-0002-2148-6578	https://orcid.org/0000-0002-2148-6578	INTJ
easat-8412	26	4	https://orcid.org/0000-0003-4068-2168	https://orcid.org/0000-0003-4068-2168	NOUN
easat-8412	26	5	https://orcid.org/0009-0006-0598-7328	https://orcid.org/0009-0006-0598-7328	PROPN
easat-8412	26	6	2480	2480	NUM
easat-8412	26	7	edelweiss	edelweiss	PROPN
easat-8412	26	8	applied	apply	VERB
easat-8412	26	9	science	science	NOUN
easat-8412	26	10	and	and	CCONJ
easat-8412	26	11	technology	technology	NOUN
easat-8412	26	12	issn	issn	PROPN
easat-8412	26	13	:	:	PUNCT
easat-8412	26	14	2576	2576	NUM
easat-8412	26	15	-	-	SYM
easat-8412	26	16	8484	8484	NUM
easat-8412	26	17	vol	vol	NOUN
easat-8412	26	18	.	.	PROPN
easat-8412	27	1	9	9	NUM
easat-8412	27	2	,	,	PUNCT
easat-8412	27	3	no	no	INTJ
easat-8412	27	4	.	.	NOUN
easat-8412	27	5	6	6	NUM
easat-8412	27	6	:	:	SYM
easat-8412	27	7	2479	2479	NUM
easat-8412	27	8	-	-	SYM
easat-8412	27	9	2494	2494	NUM
easat-8412	27	10	,	,	PUNCT
easat-8412	27	11	2025	2025	NUM
easat-8412	27	12	doi	doi	NOUN
easat-8412	27	13	:	:	PUNCT
easat-8412	27	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	27	15	©	©	PROPN
easat-8412	27	16	2025	2025	NUM
easat-8412	27	17	by	by	ADP
easat-8412	27	18	the	the	DET
easat-8412	27	19	authors	author	NOUN
easat-8412	27	20	;	;	PUNCT
easat-8412	27	21	licensee	licensee	PROPN
easat-8412	27	22	learning	learn	VERB
easat-8412	27	23	gate	gate	PROPN
easat-8412	27	24	require	require	VERB
easat-8412	27	25	msmes	msme	NOUN
easat-8412	27	26	to	to	PART
easat-8412	27	27	shift	shift	VERB
easat-8412	27	28	their	their	PRON
easat-8412	27	29	business	business	NOUN
easat-8412	27	30	paradigms	paradigm	NOUN
easat-8412	27	31	and	and	CCONJ
easat-8412	27	32	embrace	embrace	VERB
easat-8412	27	33	technological	technological	ADJ
easat-8412	27	34	integration	integration	NOUN
easat-8412	27	35	across	across	ADP
easat-8412	27	36	all	all	DET
easat-8412	27	37	operational	operational	ADJ
easat-8412	27	38	aspects	aspect	NOUN
easat-8412	27	39	—	—	PUNCT
easat-8412	27	40	from	from	ADP
easat-8412	27	41	product	product	NOUN
easat-8412	27	42	development	development	NOUN
easat-8412	27	43	to	to	ADP
easat-8412	27	44	customer	customer	NOUN
easat-8412	27	45	service	service	NOUN
easat-8412	27	46	.	.	PUNCT
easat-8412	28	1	this	this	DET
easat-8412	28	2	transformation	transformation	NOUN
easat-8412	28	3	involves	involve	VERB
easat-8412	28	4	investing	invest	VERB
easat-8412	28	5	in	in	ADP
easat-8412	28	6	robust	robust	ADJ
easat-8412	28	7	digital	digital	ADJ
easat-8412	28	8	infrastructure	infrastructure	NOUN
easat-8412	28	9	and	and	CCONJ
easat-8412	28	10	building	build	VERB
easat-8412	28	11	the	the	DET
easat-8412	28	12	digital	digital	ADJ
easat-8412	28	13	skills	skill	NOUN
easat-8412	28	14	of	of	ADP
easat-8412	28	15	employees	employee	NOUN
easat-8412	28	16	to	to	PART
easat-8412	28	17	effectively	effectively	ADV
easat-8412	28	18	respond	respond	VERB
easat-8412	28	19	to	to	ADP
easat-8412	28	20	emerging	emerge	VERB
easat-8412	28	21	market	market	NOUN
easat-8412	28	22	trends	trend	NOUN
easat-8412	28	23	.	.	PUNCT
easat-8412	29	1	smes	sme	NOUN
easat-8412	29	2	worldwide	worldwide	ADV
easat-8412	29	3	serve	serve	VERB
easat-8412	29	4	as	as	ADP
easat-8412	29	5	key	key	ADJ
easat-8412	29	6	economic	economic	ADJ
easat-8412	29	7	drivers	driver	NOUN
easat-8412	29	8	due	due	ADP
easat-8412	29	9	to	to	ADP
easat-8412	29	10	their	their	PRON
easat-8412	29	11	agility	agility	NOUN
easat-8412	29	12	and	and	CCONJ
easat-8412	29	13	focus	focus	VERB
easat-8412	29	14	on	on	ADP
easat-8412	29	15	specific	specific	ADJ
easat-8412	29	16	market	market	NOUN
easat-8412	29	17	niches	niche	NOUN
easat-8412	29	18	[	[	X
easat-8412	29	19	3	3	NUM
easat-8412	29	20	]	]	PUNCT
easat-8412	29	21	.	.	PUNCT
easat-8412	30	1	in	in	ADP
easat-8412	30	2	indonesia	indonesia	PROPN
easat-8412	30	3	,	,	PUNCT
easat-8412	30	4	the	the	DET
easat-8412	30	5	significance	significance	NOUN
easat-8412	30	6	of	of	ADP
easat-8412	30	7	msmes	msme	NOUN
easat-8412	30	8	is	be	AUX
easat-8412	30	9	underscored	underscore	VERB
easat-8412	30	10	by	by	ADP
easat-8412	30	11	their	their	PRON
easat-8412	30	12	sheer	sheer	ADJ
easat-8412	30	13	number—64.2	number—64.2	NOUN
easat-8412	30	14	million	million	NUM
easat-8412	30	15	in	in	ADP
easat-8412	30	16	2020	2020	NUM
easat-8412	30	17	—	—	PUNCT
easat-8412	30	18	contributing	contribute	VERB
easat-8412	30	19	61.07	61.07	NUM
easat-8412	30	20	%	%	NOUN
easat-8412	30	21	to	to	ADP
easat-8412	30	22	gdp	gdp	NOUN
easat-8412	30	23	and	and	CCONJ
easat-8412	30	24	absorbing	absorb	VERB
easat-8412	30	25	97	97	NUM
easat-8412	30	26	%	%	NOUN
easat-8412	30	27	of	of	ADP
easat-8412	30	28	total	total	ADJ
easat-8412	30	29	employment	employment	NOUN
easat-8412	31	1	[	[	X
easat-8412	31	2	4	4	NUM
easat-8412	31	3	]	]	PUNCT
easat-8412	31	4	.	.	PUNCT
easat-8412	32	1	their	their	PRON
easat-8412	32	2	presence	presence	NOUN
easat-8412	32	3	spans	span	VERB
easat-8412	32	4	diverse	diverse	ADJ
easat-8412	32	5	sectors	sector	NOUN
easat-8412	32	6	such	such	ADJ
easat-8412	32	7	as	as	ADP
easat-8412	32	8	culinary	culinary	ADJ
easat-8412	32	9	,	,	PUNCT
easat-8412	32	10	fashion	fashion	NOUN
easat-8412	32	11	,	,	PUNCT
easat-8412	32	12	agriculture	agriculture	NOUN
easat-8412	32	13	,	,	PUNCT
easat-8412	32	14	and	and	CCONJ
easat-8412	32	15	technology	technology	NOUN
easat-8412	32	16	,	,	PUNCT
easat-8412	32	17	indicating	indicate	VERB
easat-8412	32	18	their	their	PRON
easat-8412	32	19	critical	critical	ADJ
easat-8412	32	20	role	role	NOUN
easat-8412	32	21	in	in	ADP
easat-8412	32	22	inclusive	inclusive	ADJ
easat-8412	32	23	and	and	CCONJ
easat-8412	32	24	sustainable	sustainable	ADJ
easat-8412	32	25	economic	economic	ADJ
easat-8412	32	26	growth	growth	NOUN
easat-8412	32	27	.	.	PUNCT
easat-8412	33	1	according	accord	VERB
easat-8412	33	2	to	to	ADP
easat-8412	33	3	the	the	DET
easat-8412	33	4	bali	bali	PROPN
easat-8412	33	5	province	province	PROPN
easat-8412	33	6	office	office	PROPN
easat-8412	33	7	of	of	ADP
easat-8412	33	8	cooperatives	cooperative	NOUN
easat-8412	33	9	and	and	CCONJ
easat-8412	33	10	smes	sme	NOUN
easat-8412	33	11	[	[	X
easat-8412	33	12	5	5	NUM
easat-8412	33	13	]	]	PUNCT
easat-8412	33	14	growth	growth	NOUN
easat-8412	33	15	in	in	ADP
easat-8412	33	16	the	the	DET
easat-8412	33	17	msme	msme	NOUN
easat-8412	33	18	sector	sector	NOUN
easat-8412	33	19	is	be	AUX
easat-8412	33	20	no	no	ADV
easat-8412	33	21	longer	long	ADV
easat-8412	33	22	solely	solely	ADV
easat-8412	33	23	dependent	dependent	ADJ
easat-8412	33	24	on	on	ADP
easat-8412	33	25	capital	capital	NOUN
easat-8412	33	26	access	access	NOUN
easat-8412	33	27	or	or	CCONJ
easat-8412	33	28	traditional	traditional	ADJ
easat-8412	33	29	resources	resource	NOUN
easat-8412	33	30	.	.	PUNCT
easat-8412	34	1	the	the	DET
easat-8412	34	2	integration	integration	NOUN
easat-8412	34	3	of	of	ADP
easat-8412	34	4	technology	technology	NOUN
easat-8412	34	5	and	and	CCONJ
easat-8412	34	6	the	the	DET
easat-8412	34	7	ability	ability	NOUN
easat-8412	34	8	to	to	PART
easat-8412	34	9	respond	respond	VERB
easat-8412	34	10	quickly	quickly	ADV
easat-8412	34	11	to	to	ADP
easat-8412	34	12	market	market	NOUN
easat-8412	34	13	shifts	shift	NOUN
easat-8412	34	14	have	have	AUX
easat-8412	34	15	become	become	VERB
easat-8412	34	16	crucial	crucial	ADJ
easat-8412	34	17	.	.	PUNCT
easat-8412	35	1	with	with	ADP
easat-8412	35	2	digital	digital	ADJ
easat-8412	35	3	platforms	platform	NOUN
easat-8412	35	4	enabling	enable	VERB
easat-8412	35	5	broader	broad	ADJ
easat-8412	35	6	market	market	NOUN
easat-8412	35	7	outreach	outreach	NOUN
easat-8412	35	8	,	,	PUNCT
easat-8412	35	9	innovative	innovative	ADJ
easat-8412	35	10	and	and	CCONJ
easat-8412	35	11	engaging	engaging	ADJ
easat-8412	35	12	promotional	promotional	ADJ
easat-8412	35	13	strategies	strategy	NOUN
easat-8412	35	14	are	be	AUX
easat-8412	35	15	now	now	ADV
easat-8412	35	16	essential	essential	ADJ
easat-8412	35	17	to	to	PART
easat-8412	35	18	attract	attract	VERB
easat-8412	35	19	and	and	CCONJ
easat-8412	35	20	retain	retain	VERB
easat-8412	35	21	customers	customer	NOUN
easat-8412	35	22	.	.	PUNCT
easat-8412	36	1	the	the	DET
easat-8412	36	2	evolution	evolution	NOUN
easat-8412	36	3	of	of	ADP
easat-8412	36	4	the	the	DET
easat-8412	36	5	msme	msme	NOUN
easat-8412	36	6	landscape	landscape	NOUN
easat-8412	36	7	is	be	AUX
easat-8412	36	8	clearly	clearly	ADV
easat-8412	36	9	reflected	reflect	VERB
easat-8412	36	10	in	in	ADP
easat-8412	36	11	national	national	ADJ
easat-8412	36	12	trends	trend	NOUN
easat-8412	36	13	.	.	PUNCT
easat-8412	37	1	between	between	ADP
easat-8412	37	2	2016	2016	NUM
easat-8412	37	3	and	and	CCONJ
easat-8412	37	4	2020	2020	NUM
easat-8412	37	5	,	,	PUNCT
easat-8412	37	6	the	the	DET
easat-8412	37	7	number	number	NOUN
easat-8412	37	8	of	of	ADP
easat-8412	37	9	small	small	ADJ
easat-8412	37	10	and	and	CCONJ
easat-8412	37	11	medium	medium	ADJ
easat-8412	37	12	enterprises	enterprise	NOUN
easat-8412	37	13	in	in	ADP
easat-8412	37	14	indonesia	indonesia	PROPN
easat-8412	37	15	consistently	consistently	ADV
easat-8412	37	16	grew	grow	VERB
easat-8412	37	17	—	—	PUNCT
easat-8412	37	18	from	from	ADP
easat-8412	37	19	740,785	740,785	NUM
easat-8412	37	20	units	unit	NOUN
easat-8412	37	21	in	in	ADP
easat-8412	37	22	2016	2016	NUM
easat-8412	37	23	to	to	ADP
easat-8412	37	24	864,144	864,144	NUM
easat-8412	37	25	in	in	ADP
easat-8412	37	26	2020	2020	NUM
easat-8412	37	27	—	—	PUNCT
easat-8412	37	28	highlighting	highlight	VERB
easat-8412	37	29	the	the	DET
easat-8412	37	30	sector	sector	NOUN
easat-8412	37	31	’s	’s	PART
easat-8412	37	32	resilience	resilience	NOUN
easat-8412	37	33	and	and	CCONJ
easat-8412	37	34	potential	potential	NOUN
easat-8412	37	35	for	for	ADP
easat-8412	37	36	further	further	ADJ
easat-8412	37	37	development	development	NOUN
easat-8412	37	38	.	.	PUNCT
easat-8412	38	1	in	in	ADP
easat-8412	38	2	this	this	DET
easat-8412	38	3	context	context	NOUN
easat-8412	38	4	,	,	PUNCT
easat-8412	38	5	market	market	NOUN
easat-8412	38	6	trend	trend	NOUN
easat-8412	38	7	shifts	shift	NOUN
easat-8412	38	8	,	,	PUNCT
easat-8412	38	9	intense	intense	ADJ
easat-8412	38	10	competition	competition	NOUN
easat-8412	38	11	,	,	PUNCT
easat-8412	38	12	and	and	CCONJ
easat-8412	38	13	varied	varied	ADJ
easat-8412	38	14	customer	customer	NOUN
easat-8412	38	15	demands	demand	NOUN
easat-8412	38	16	make	make	VERB
easat-8412	38	17	it	it	PRON
easat-8412	38	18	essential	essential	ADJ
easat-8412	38	19	for	for	SCONJ
easat-8412	38	20	msmes	msme	NOUN
easat-8412	38	21	to	to	PART
easat-8412	38	22	adopt	adopt	VERB
easat-8412	38	23	comprehensive	comprehensive	ADJ
easat-8412	38	24	and	and	CCONJ
easat-8412	38	25	adaptive	adaptive	ADJ
easat-8412	38	26	marketing	marketing	NOUN
easat-8412	38	27	strategies	strategy	NOUN
easat-8412	38	28	[	[	X
easat-8412	38	29	6	6	NUM
easat-8412	38	30	]	]	PUNCT
easat-8412	38	31	.	.	PUNCT
easat-8412	39	1	these	these	DET
easat-8412	39	2	strategies	strategy	NOUN
easat-8412	39	3	must	must	AUX
easat-8412	39	4	be	be	AUX
easat-8412	39	5	based	base	VERB
easat-8412	39	6	on	on	ADP
easat-8412	39	7	in	in	ADP
easat-8412	39	8	-	-	PUNCT
easat-8412	39	9	depth	depth	NOUN
easat-8412	39	10	market	market	NOUN
easat-8412	39	11	analysis	analysis	NOUN
easat-8412	39	12	,	,	PUNCT
easat-8412	39	13	ongoing	ongoing	ADJ
easat-8412	39	14	technological	technological	ADJ
easat-8412	39	15	adaptation	adaptation	NOUN
easat-8412	39	16	,	,	PUNCT
easat-8412	39	17	and	and	CCONJ
easat-8412	39	18	strong	strong	ADJ
easat-8412	39	19	efforts	effort	NOUN
easat-8412	39	20	to	to	PART
easat-8412	39	21	differentiate	differentiate	VERB
easat-8412	39	22	from	from	ADP
easat-8412	39	23	competitors	competitor	NOUN
easat-8412	39	24	.	.	PUNCT
easat-8412	40	1	smes	sme	NOUN
easat-8412	40	2	must	must	AUX
easat-8412	40	3	be	be	AUX
easat-8412	40	4	able	able	ADJ
easat-8412	40	5	to	to	PART
easat-8412	40	6	design	design	VERB
easat-8412	40	7	products	product	NOUN
easat-8412	40	8	and	and	CCONJ
easat-8412	40	9	services	service	NOUN
easat-8412	40	10	that	that	PRON
easat-8412	40	11	resonate	resonate	VERB
easat-8412	40	12	with	with	ADP
easat-8412	40	13	consumers	consumer	NOUN
easat-8412	40	14	and	and	CCONJ
easat-8412	40	15	stand	stand	VERB
easat-8412	40	16	out	out	ADP
easat-8412	40	17	in	in	ADP
easat-8412	40	18	increasingly	increasingly	ADV
easat-8412	40	19	saturated	saturate	VERB
easat-8412	40	20	markets	market	NOUN
easat-8412	40	21	.	.	PUNCT
easat-8412	41	1	innovation	innovation	NOUN
easat-8412	41	2	plays	play	VERB
easat-8412	41	3	a	a	DET
easat-8412	41	4	central	central	ADJ
easat-8412	41	5	role	role	NOUN
easat-8412	41	6	in	in	ADP
easat-8412	41	7	addressing	address	VERB
easat-8412	41	8	these	these	DET
easat-8412	41	9	challenges	challenge	NOUN
easat-8412	41	10	.	.	PUNCT
easat-8412	42	1	product	product	NOUN
easat-8412	42	2	innovation	innovation	NOUN
easat-8412	42	3	enables	enable	VERB
easat-8412	42	4	businesses	business	NOUN
easat-8412	42	5	to	to	PART
easat-8412	42	6	meet	meet	VERB
easat-8412	42	7	customer	customer	NOUN
easat-8412	42	8	needs	need	NOUN
easat-8412	42	9	in	in	ADP
easat-8412	42	10	new	new	ADJ
easat-8412	42	11	or	or	CCONJ
easat-8412	42	12	improved	improved	ADJ
easat-8412	42	13	ways	way	NOUN
easat-8412	42	14	,	,	PUNCT
easat-8412	42	15	increase	increase	VERB
easat-8412	42	16	market	market	NOUN
easat-8412	42	17	share	share	NOUN
easat-8412	42	18	,	,	PUNCT
easat-8412	42	19	and	and	CCONJ
easat-8412	42	20	enhance	enhance	VERB
easat-8412	42	21	competitiveness	competitiveness	NOUN
easat-8412	42	22	[	[	X
easat-8412	42	23	7	7	NUM
easat-8412	42	24	,	,	PUNCT
easat-8412	42	25	8	8	NUM
easat-8412	42	26	]	]	PUNCT
easat-8412	42	27	.	.	PUNCT
easat-8412	43	1	continuous	continuous	ADJ
easat-8412	43	2	innovation	innovation	NOUN
easat-8412	43	3	in	in	ADP
easat-8412	43	4	product	product	NOUN
easat-8412	43	5	development	development	NOUN
easat-8412	43	6	,	,	PUNCT
easat-8412	43	7	production	production	NOUN
easat-8412	43	8	processes	process	NOUN
easat-8412	43	9	,	,	PUNCT
easat-8412	43	10	administration	administration	NOUN
easat-8412	43	11	,	,	PUNCT
easat-8412	43	12	and	and	CCONJ
easat-8412	43	13	technology	technology	NOUN
easat-8412	43	14	allows	allow	VERB
easat-8412	43	15	smes	sme	NOUN
easat-8412	43	16	to	to	PART
easat-8412	43	17	stay	stay	VERB
easat-8412	43	18	aligned	aligned	ADJ
easat-8412	43	19	with	with	ADP
easat-8412	43	20	market	market	NOUN
easat-8412	43	21	demands	demand	NOUN
easat-8412	43	22	and	and	CCONJ
easat-8412	43	23	improve	improve	VERB
easat-8412	43	24	their	their	PRON
easat-8412	43	25	overall	overall	ADJ
easat-8412	43	26	performance	performance	NOUN
easat-8412	43	27	[	[	X
easat-8412	43	28	9	9	NUM
easat-8412	43	29	,	,	PUNCT
easat-8412	43	30	10	10	NUM
easat-8412	43	31	]	]	PUNCT
easat-8412	43	32	.	.	PUNCT
easat-8412	44	1	however	however	ADV
easat-8412	44	2	,	,	PUNCT
easat-8412	44	3	innovative	innovative	ADJ
easat-8412	44	4	performance	performance	NOUN
easat-8412	44	5	does	do	AUX
easat-8412	44	6	not	not	PART
easat-8412	44	7	automatically	automatically	ADV
easat-8412	44	8	translate	translate	VERB
easat-8412	44	9	into	into	ADP
easat-8412	44	10	improved	improved	ADJ
easat-8412	44	11	sales	sale	NOUN
easat-8412	44	12	or	or	CCONJ
easat-8412	44	13	market	market	NOUN
easat-8412	44	14	share	share	NOUN
easat-8412	44	15	.	.	PUNCT
easat-8412	45	1	the	the	DET
easat-8412	45	2	commercial	commercial	ADJ
easat-8412	45	3	success	success	NOUN
easat-8412	45	4	of	of	ADP
easat-8412	45	5	innovation	innovation	NOUN
easat-8412	45	6	depends	depend	VERB
easat-8412	45	7	heavily	heavily	ADV
easat-8412	45	8	on	on	ADP
easat-8412	45	9	how	how	SCONJ
easat-8412	45	10	well	well	ADV
easat-8412	45	11	the	the	DET
easat-8412	45	12	innovation	innovation	NOUN
easat-8412	45	13	aligns	align	VERB
easat-8412	45	14	with	with	ADP
easat-8412	45	15	customer	customer	NOUN
easat-8412	45	16	preferences	preference	NOUN
easat-8412	45	17	and	and	CCONJ
easat-8412	45	18	how	how	SCONJ
easat-8412	45	19	effectively	effectively	ADV
easat-8412	45	20	it	it	PRON
easat-8412	45	21	is	be	AUX
easat-8412	45	22	marketed	market	VERB
easat-8412	45	23	.	.	PUNCT
easat-8412	46	1	thus	thus	ADV
easat-8412	46	2	,	,	PUNCT
easat-8412	46	3	product	product	NOUN
easat-8412	46	4	-	-	PUNCT
easat-8412	46	5	consumer	consumer	NOUN
easat-8412	46	6	congruity	congruity	NOUN
easat-8412	46	7	is	be	AUX
easat-8412	46	8	key	key	ADJ
easat-8412	46	9	:	:	PUNCT
easat-8412	46	10	innovations	innovation	NOUN
easat-8412	46	11	must	must	AUX
easat-8412	46	12	resonate	resonate	VERB
easat-8412	46	13	with	with	ADP
easat-8412	46	14	market	market	NOUN
easat-8412	46	15	needs	need	NOUN
easat-8412	46	16	to	to	PART
easat-8412	46	17	drive	drive	VERB
easat-8412	46	18	significant	significant	ADJ
easat-8412	46	19	improvements	improvement	NOUN
easat-8412	46	20	in	in	ADP
easat-8412	46	21	market	market	NOUN
easat-8412	46	22	performance	performance	NOUN
easat-8412	46	23	.	.	PUNCT
easat-8412	47	1	to	to	ADP
easat-8412	47	2	this	this	DET
easat-8412	47	3	end	end	NOUN
easat-8412	47	4	,	,	PUNCT
easat-8412	47	5	marketing	marketing	NOUN
easat-8412	47	6	capability	capability	NOUN
easat-8412	47	7	becomes	become	VERB
easat-8412	47	8	a	a	DET
easat-8412	47	9	critical	critical	ADJ
easat-8412	47	10	enabler	enabler	NOUN
easat-8412	47	11	.	.	PUNCT
easat-8412	48	1	it	it	PRON
easat-8412	48	2	refers	refer	VERB
easat-8412	48	3	to	to	ADP
easat-8412	48	4	an	an	DET
easat-8412	48	5	organization	organization	NOUN
easat-8412	48	6	’s	’s	PART
easat-8412	48	7	ability	ability	NOUN
easat-8412	48	8	to	to	PART
easat-8412	48	9	identify	identify	VERB
easat-8412	48	10	customer	customer	NOUN
easat-8412	48	11	needs	need	NOUN
easat-8412	48	12	,	,	PUNCT
easat-8412	48	13	understand	understand	VERB
easat-8412	48	14	consumer	consumer	NOUN
easat-8412	48	15	behavior	behavior	NOUN
easat-8412	48	16	,	,	PUNCT
easat-8412	48	17	and	and	CCONJ
easat-8412	48	18	effectively	effectively	ADV
easat-8412	48	19	communicate	communicate	VERB
easat-8412	48	20	product	product	NOUN
easat-8412	48	21	value	value	NOUN
easat-8412	48	22	[	[	X
easat-8412	48	23	11	11	NUM
easat-8412	48	24	,	,	PUNCT
easat-8412	48	25	12	12	NUM
easat-8412	48	26	]	]	PUNCT
easat-8412	48	27	.	.	PUNCT
easat-8412	49	1	strong	strong	ADJ
easat-8412	49	2	marketing	marketing	NOUN
easat-8412	49	3	capability	capability	NOUN
easat-8412	49	4	helps	help	VERB
easat-8412	49	5	msmes	msme	NOUN
easat-8412	49	6	formulate	formulate	VERB
easat-8412	49	7	appropriate	appropriate	ADJ
easat-8412	49	8	marketing	marketing	NOUN
easat-8412	49	9	strategies	strategy	NOUN
easat-8412	49	10	,	,	PUNCT
easat-8412	49	11	tailor	tailor	VERB
easat-8412	49	12	their	their	PRON
easat-8412	49	13	offerings	offering	NOUN
easat-8412	49	14	to	to	PART
easat-8412	49	15	diverse	diverse	VERB
easat-8412	49	16	market	market	NOUN
easat-8412	49	17	segments	segment	NOUN
easat-8412	49	18	,	,	PUNCT
easat-8412	49	19	and	and	CCONJ
easat-8412	49	20	utilize	utilize	VERB
easat-8412	49	21	efficient	efficient	ADJ
easat-8412	49	22	distribution	distribution	NOUN
easat-8412	49	23	channels	channel	NOUN
easat-8412	49	24	.	.	PUNCT
easat-8412	50	1	empirical	empirical	ADJ
easat-8412	50	2	evidence	evidence	NOUN
easat-8412	50	3	supports	support	VERB
easat-8412	50	4	marketing	marketing	NOUN
easat-8412	50	5	capability	capability	NOUN
easat-8412	50	6	as	as	ADP
easat-8412	50	7	a	a	DET
easat-8412	50	8	significant	significant	ADJ
easat-8412	50	9	determinant	determinant	NOUN
easat-8412	50	10	of	of	ADP
easat-8412	50	11	superior	superior	ADJ
easat-8412	50	12	business	business	NOUN
easat-8412	50	13	performance	performance	NOUN
easat-8412	50	14	[	[	X
easat-8412	50	15	13	13	NUM
easat-8412	50	16	,	,	PUNCT
easat-8412	50	17	14	14	NUM
easat-8412	50	18	]	]	PUNCT
easat-8412	50	19	.	.	PUNCT
easat-8412	51	1	it	it	PRON
easat-8412	51	2	enhances	enhance	VERB
easat-8412	51	3	the	the	DET
easat-8412	51	4	ability	ability	NOUN
easat-8412	51	5	of	of	ADP
easat-8412	51	6	msmes	msme	NOUN
easat-8412	51	7	to	to	PART
easat-8412	51	8	learn	learn	VERB
easat-8412	51	9	from	from	ADP
easat-8412	51	10	the	the	DET
easat-8412	51	11	market	market	NOUN
easat-8412	51	12	and	and	CCONJ
easat-8412	51	13	adapt	adapt	VERB
easat-8412	51	14	swiftly	swiftly	ADV
easat-8412	51	15	to	to	ADP
easat-8412	51	16	customer	customer	NOUN
easat-8412	51	17	changes	change	NOUN
easat-8412	51	18	[	[	X
easat-8412	51	19	15	15	NUM
easat-8412	51	20	,	,	PUNCT
easat-8412	51	21	16	16	NUM
easat-8412	51	22	]	]	PUNCT
easat-8412	51	23	.	.	PUNCT
easat-8412	52	1	studies	study	NOUN
easat-8412	52	2	have	have	AUX
easat-8412	52	3	also	also	ADV
easat-8412	52	4	shown	show	VERB
easat-8412	52	5	that	that	SCONJ
easat-8412	52	6	marketing	marketing	NOUN
easat-8412	52	7	capability	capability	NOUN
easat-8412	52	8	boosts	boost	VERB
easat-8412	52	9	the	the	DET
easat-8412	52	10	effectiveness	effectiveness	NOUN
easat-8412	52	11	of	of	ADP
easat-8412	52	12	innovation	innovation	NOUN
easat-8412	52	13	by	by	ADP
easat-8412	52	14	helping	help	VERB
easat-8412	52	15	create	create	VERB
easat-8412	52	16	product	product	NOUN
easat-8412	52	17	advantages	advantage	NOUN
easat-8412	52	18	such	such	ADJ
easat-8412	52	19	as	as	ADP
easat-8412	52	20	higher	high	ADJ
easat-8412	52	21	quality	quality	NOUN
easat-8412	52	22	,	,	PUNCT
easat-8412	52	23	improved	improved	ADJ
easat-8412	52	24	design	design	NOUN
easat-8412	52	25	,	,	PUNCT
easat-8412	52	26	better	well	ADJ
easat-8412	52	27	features	feature	NOUN
easat-8412	52	28	,	,	PUNCT
easat-8412	52	29	and	and	CCONJ
easat-8412	52	30	affordability	affordability	NOUN
easat-8412	52	31	[	[	X
easat-8412	52	32	17	17	NUM
easat-8412	52	33	,	,	PUNCT
easat-8412	52	34	18	18	NUM
easat-8412	52	35	]	]	PUNCT
easat-8412	52	36	.	.	PUNCT
easat-8412	53	1	in	in	ADP
easat-8412	53	2	conclusion	conclusion	NOUN
easat-8412	53	3	,	,	PUNCT
easat-8412	53	4	enhancing	enhance	VERB
easat-8412	53	5	the	the	DET
easat-8412	53	6	market	market	NOUN
easat-8412	53	7	performance	performance	NOUN
easat-8412	53	8	of	of	ADP
easat-8412	53	9	msmes	msme	NOUN
easat-8412	53	10	in	in	ADP
easat-8412	53	11	north	north	PROPN
easat-8412	53	12	sumatra	sumatra	PROPN
easat-8412	53	13	requires	require	VERB
easat-8412	53	14	an	an	DET
easat-8412	53	15	integrated	integrated	ADJ
easat-8412	53	16	approach	approach	NOUN
easat-8412	53	17	that	that	PRON
easat-8412	53	18	combines	combine	VERB
easat-8412	53	19	product	product	NOUN
easat-8412	53	20	innovation	innovation	NOUN
easat-8412	53	21	,	,	PUNCT
easat-8412	53	22	technological	technological	ADJ
easat-8412	53	23	adaptation	adaptation	NOUN
easat-8412	53	24	,	,	PUNCT
easat-8412	53	25	and	and	CCONJ
easat-8412	53	26	strong	strong	ADJ
easat-8412	53	27	marketing	marketing	NOUN
easat-8412	53	28	capability	capability	NOUN
easat-8412	53	29	.	.	PUNCT
easat-8412	54	1	innovation	innovation	NOUN
easat-8412	54	2	must	must	AUX
easat-8412	54	3	be	be	AUX
easat-8412	54	4	aligned	align	VERB
easat-8412	54	5	with	with	ADP
easat-8412	54	6	consumer	consumer	NOUN
easat-8412	54	7	preferences	preference	NOUN
easat-8412	54	8	,	,	PUNCT
easat-8412	54	9	while	while	SCONJ
easat-8412	54	10	marketing	marketing	NOUN
easat-8412	54	11	capability	capability	NOUN
easat-8412	54	12	ensures	ensure	VERB
easat-8412	54	13	that	that	SCONJ
easat-8412	54	14	these	these	DET
easat-8412	54	15	innovations	innovation	NOUN
easat-8412	54	16	effectively	effectively	ADV
easat-8412	54	17	reach	reach	VERB
easat-8412	54	18	and	and	CCONJ
easat-8412	54	19	resonate	resonate	VERB
easat-8412	54	20	with	with	ADP
easat-8412	54	21	target	target	NOUN
easat-8412	54	22	audiences	audience	NOUN
easat-8412	54	23	.	.	PUNCT
easat-8412	55	1	these	these	DET
easat-8412	55	2	efforts	effort	NOUN
easat-8412	55	3	will	will	AUX
easat-8412	55	4	not	not	PART
easat-8412	55	5	only	only	ADV
easat-8412	55	6	improve	improve	VERB
easat-8412	55	7	competitiveness	competitiveness	NOUN
easat-8412	55	8	but	but	CCONJ
easat-8412	55	9	also	also	ADV
easat-8412	55	10	contribute	contribute	VERB
easat-8412	55	11	to	to	ADP
easat-8412	55	12	sustainable	sustainable	ADJ
easat-8412	55	13	economic	economic	ADJ
easat-8412	55	14	development	development	NOUN
easat-8412	55	15	at	at	ADP
easat-8412	55	16	the	the	DET
easat-8412	55	17	regional	regional	ADJ
easat-8412	55	18	and	and	CCONJ
easat-8412	55	19	national	national	ADJ
easat-8412	55	20	levels	level	NOUN
easat-8412	55	21	.	.	PUNCT
easat-8412	56	1	the	the	DET
easat-8412	56	2	primary	primary	ADJ
easat-8412	56	3	aim	aim	NOUN
easat-8412	56	4	of	of	ADP
easat-8412	56	5	this	this	DET
easat-8412	56	6	research	research	NOUN
easat-8412	56	7	is	be	AUX
easat-8412	56	8	to	to	PART
easat-8412	56	9	develop	develop	VERB
easat-8412	56	10	a	a	DET
easat-8412	56	11	research	research	NOUN
easat-8412	56	12	model	model	NOUN
easat-8412	56	13	that	that	PRON
easat-8412	56	14	addresses	address	VERB
easat-8412	56	15	the	the	DET
easat-8412	56	16	gap	gap	NOUN
easat-8412	56	17	between	between	ADP
easat-8412	56	18	innovative	innovative	ADJ
easat-8412	56	19	performance	performance	NOUN
easat-8412	56	20	and	and	CCONJ
easat-8412	56	21	market	market	NOUN
easat-8412	56	22	performance	performance	NOUN
easat-8412	56	23	by	by	ADP
easat-8412	56	24	introducing	introduce	VERB
easat-8412	56	25	perceptual	perceptual	ADJ
easat-8412	56	26	product	product	NOUN
easat-8412	56	27	congruity	congruity	NOUN
easat-8412	56	28	as	as	ADP
easat-8412	56	29	an	an	DET
easat-8412	56	30	intervening	intervene	VERB
easat-8412	56	31	variable	variable	NOUN
easat-8412	56	32	,	,	PUNCT
easat-8412	56	33	thereby	thereby	ADV
easat-8412	56	34	enhancing	enhance	VERB
easat-8412	56	35	the	the	DET
easat-8412	56	36	role	role	NOUN
easat-8412	56	37	of	of	ADP
easat-8412	56	38	innovation	innovation	NOUN
easat-8412	56	39	in	in	ADP
easat-8412	56	40	driving	drive	VERB
easat-8412	56	41	msme	msme	NOUN
easat-8412	56	42	market	market	NOUN
easat-8412	56	43	performance	performance	NOUN
easat-8412	56	44	.	.	PUNCT
easat-8412	57	1	2481	2481	NUM
easat-8412	57	2	edelweiss	edelweiss	PROPN
easat-8412	57	3	applied	apply	VERB
easat-8412	57	4	science	science	NOUN
easat-8412	57	5	and	and	CCONJ
easat-8412	57	6	technology	technology	NOUN
easat-8412	57	7	issn	issn	PROPN
easat-8412	57	8	:	:	PUNCT
easat-8412	57	9	2576	2576	NUM
easat-8412	57	10	-	-	SYM
easat-8412	57	11	8484	8484	NUM
easat-8412	57	12	vol	vol	NOUN
easat-8412	57	13	.	.	PROPN
easat-8412	58	1	9	9	NUM
easat-8412	58	2	,	,	PUNCT
easat-8412	58	3	no	no	INTJ
easat-8412	58	4	.	.	NOUN
easat-8412	58	5	6	6	NUM
easat-8412	58	6	:	:	SYM
easat-8412	58	7	2479	2479	NUM
easat-8412	58	8	-	-	SYM
easat-8412	58	9	2494	2494	NUM
easat-8412	58	10	,	,	PUNCT
easat-8412	58	11	2025	2025	NUM
easat-8412	58	12	doi	doi	NOUN
easat-8412	58	13	:	:	PUNCT
easat-8412	58	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	58	15	©	©	PROPN
easat-8412	58	16	2025	2025	NUM
easat-8412	58	17	by	by	ADP
easat-8412	58	18	the	the	DET
easat-8412	58	19	authors	author	NOUN
easat-8412	58	20	;	;	PUNCT
easat-8412	58	21	licensee	licensee	PROPN
easat-8412	58	22	learning	learning	NOUN
easat-8412	58	23	gate	gate	NOUN
easat-8412	58	24	2	2	NUM
easat-8412	58	25	.	.	PUNCT
easat-8412	58	26	research	research	NOUN
easat-8412	58	27	questions	question	NOUN
easat-8412	58	28	based	base	VERB
easat-8412	58	29	on	on	ADP
easat-8412	58	30	the	the	DET
easat-8412	58	31	background	background	NOUN
easat-8412	58	32	and	and	CCONJ
easat-8412	58	33	research	research	NOUN
easat-8412	58	34	problem	problem	NOUN
easat-8412	58	35	,	,	PUNCT
easat-8412	58	36	the	the	DET
easat-8412	58	37	research	research	NOUN
easat-8412	58	38	questions	question	NOUN
easat-8412	58	39	are	be	AUX
easat-8412	58	40	as	as	SCONJ
easat-8412	58	41	follows	follow	VERB
easat-8412	58	42	:	:	PUNCT
easat-8412	58	43	1	1	X
easat-8412	58	44	.	.	X
easat-8412	58	45	does	do	VERB
easat-8412	58	46	innovative	innovative	ADJ
easat-8412	58	47	performance	performance	NOUN
easat-8412	58	48	influence	influence	NOUN
easat-8412	58	49	marketing	marketing	NOUN
easat-8412	58	50	capability	capability	NOUN
easat-8412	58	51	in	in	ADP
easat-8412	58	52	smes	sme	NOUN
easat-8412	58	53	in	in	ADP
easat-8412	58	54	north	north	PROPN
easat-8412	58	55	sumatra	sumatra	NOUN
easat-8412	58	56	?	?	PUNCT
easat-8412	59	1	2	2	NUM
easat-8412	59	2	.	.	X
easat-8412	59	3	does	do	VERB
easat-8412	59	4	innovative	innovative	ADJ
easat-8412	59	5	performance	performance	NOUN
easat-8412	59	6	influence	influence	NOUN
easat-8412	59	7	product	product	NOUN
easat-8412	59	8	advantage	advantage	NOUN
easat-8412	59	9	in	in	ADP
easat-8412	59	10	smes	sme	NOUN
easat-8412	59	11	in	in	ADP
easat-8412	59	12	north	north	PROPN
easat-8412	59	13	sumatra	sumatra	NOUN
easat-8412	59	14	?	?	PUNCT
easat-8412	60	1	3	3	NUM
easat-8412	60	2	.	.	X
easat-8412	60	3	does	do	VERB
easat-8412	60	4	innovative	innovative	ADJ
easat-8412	60	5	performance	performance	NOUN
easat-8412	60	6	influence	influence	NOUN
easat-8412	60	7	perceptual	perceptual	ADJ
easat-8412	60	8	product	product	NOUN
easat-8412	60	9	congruity	congruity	NOUN
easat-8412	60	10	in	in	ADP
easat-8412	60	11	smes	sme	NOUN
easat-8412	60	12	in	in	ADP
easat-8412	60	13	north	north	PROPN
easat-8412	60	14	sumatra	sumatra	NOUN
easat-8412	60	15	?	?	PUNCT
easat-8412	61	1	4	4	NUM
easat-8412	61	2	.	.	X
easat-8412	61	3	does	do	VERB
easat-8412	61	4	marketing	marketing	NOUN
easat-8412	61	5	capability	capability	NOUN
easat-8412	61	6	influence	influence	NOUN
easat-8412	61	7	perceptual	perceptual	ADJ
easat-8412	61	8	product	product	NOUN
easat-8412	61	9	congruity	congruity	NOUN
easat-8412	61	10	in	in	ADP
easat-8412	61	11	smes	sme	NOUN
easat-8412	61	12	in	in	ADP
easat-8412	61	13	north	north	PROPN
easat-8412	61	14	sumatra	sumatra	NOUN
easat-8412	61	15	?	?	PUNCT
easat-8412	62	1	5	5	NUM
easat-8412	62	2	.	.	X
easat-8412	62	3	does	do	AUX
easat-8412	62	4	product	product	NOUN
easat-8412	62	5	advantage	advantage	NOUN
easat-8412	62	6	influence	influence	NOUN
easat-8412	62	7	perceptual	perceptual	ADJ
easat-8412	62	8	product	product	NOUN
easat-8412	62	9	congruity	congruity	NOUN
easat-8412	62	10	in	in	ADP
easat-8412	62	11	smes	sme	NOUN
easat-8412	62	12	in	in	ADP
easat-8412	62	13	north	north	PROPN
easat-8412	62	14	sumatra	sumatra	NOUN
easat-8412	62	15	?	?	PROPN
easat-8412	63	1	6	6	NUM
easat-8412	63	2	.	.	PUNCT
easat-8412	63	3	does	do	VERB
easat-8412	63	4	innovative	innovative	ADJ
easat-8412	63	5	performance	performance	NOUN
easat-8412	63	6	influence	influence	NOUN
easat-8412	63	7	market	market	NOUN
easat-8412	63	8	performance	performance	NOUN
easat-8412	63	9	in	in	ADP
easat-8412	63	10	smes	sme	NOUN
easat-8412	63	11	in	in	ADP
easat-8412	63	12	north	north	PROPN
easat-8412	63	13	sumatra	sumatra	NOUN
easat-8412	63	14	?	?	PUNCT
easat-8412	64	1	7	7	NUM
easat-8412	64	2	.	.	X
easat-8412	64	3	does	do	VERB
easat-8412	64	4	marketing	marketing	NOUN
easat-8412	64	5	capability	capability	NOUN
easat-8412	64	6	influence	influence	NOUN
easat-8412	64	7	market	market	NOUN
easat-8412	64	8	performance	performance	NOUN
easat-8412	64	9	in	in	ADP
easat-8412	64	10	smes	sme	NOUN
easat-8412	64	11	in	in	ADP
easat-8412	64	12	north	north	PROPN
easat-8412	64	13	sumatra	sumatra	PROPN
easat-8412	64	14	?	?	PROPN
easat-8412	65	1	8	8	NUM
easat-8412	65	2	.	.	PUNCT
easat-8412	65	3	does	do	VERB
easat-8412	65	4	perceptual	perceptual	ADJ
easat-8412	65	5	product	product	NOUN
easat-8412	65	6	congruity	congruity	NOUN
easat-8412	65	7	influence	influence	NOUN
easat-8412	65	8	market	market	NOUN
easat-8412	65	9	performance	performance	NOUN
easat-8412	65	10	in	in	ADP
easat-8412	65	11	smes	sme	NOUN
easat-8412	65	12	in	in	ADP
easat-8412	65	13	north	north	PROPN
easat-8412	65	14	sumatra	sumatra	NOUN
easat-8412	65	15	?	?	PUNCT
easat-8412	66	1	9	9	NUM
easat-8412	66	2	.	.	X
easat-8412	66	3	does	do	AUX
easat-8412	66	4	product	product	NOUN
easat-8412	66	5	advantage	advantage	NOUN
easat-8412	66	6	influence	influence	NOUN
easat-8412	66	7	market	market	NOUN
easat-8412	66	8	performance	performance	NOUN
easat-8412	66	9	in	in	ADP
easat-8412	66	10	smes	sme	NOUN
easat-8412	66	11	in	in	ADP
easat-8412	66	12	north	north	PROPN
easat-8412	66	13	sumatra	sumatra	PROPN
easat-8412	66	14	?	?	PUNCT
easat-8412	67	1	10	10	NUM
easat-8412	67	2	.	.	PUNCT
easat-8412	68	1	does	do	VERB
easat-8412	68	2	innovative	innovative	ADJ
easat-8412	68	3	performance	performance	NOUN
easat-8412	68	4	influence	influence	NOUN
easat-8412	68	5	market	market	NOUN
easat-8412	68	6	performance	performance	NOUN
easat-8412	68	7	through	through	ADP
easat-8412	68	8	marketing	marketing	NOUN
easat-8412	68	9	capability	capability	NOUN
easat-8412	68	10	in	in	ADP
easat-8412	68	11	smes	sme	NOUN
easat-8412	68	12	in	in	ADP
easat-8412	68	13	north	north	PROPN
easat-8412	68	14	sumatra	sumatra	PROPN
easat-8412	68	15	?	?	PUNCT
easat-8412	69	1	11	11	NUM
easat-8412	69	2	.	.	PUNCT
easat-8412	70	1	does	do	VERB
easat-8412	70	2	marketing	marketing	NOUN
easat-8412	70	3	capability	capability	NOUN
easat-8412	70	4	influence	influence	NOUN
easat-8412	70	5	market	market	NOUN
easat-8412	70	6	performance	performance	NOUN
easat-8412	70	7	through	through	ADP
easat-8412	70	8	perceptual	perceptual	ADJ
easat-8412	70	9	product	product	NOUN
easat-8412	70	10	congruity	congruity	NOUN
easat-8412	70	11	in	in	ADP
easat-8412	70	12	smes	sme	NOUN
easat-8412	70	13	in	in	ADP
easat-8412	70	14	north	north	PROPN
easat-8412	70	15	sumatra	sumatra	PROPN
easat-8412	70	16	?	?	PUNCT
easat-8412	71	1	12	12	NUM
easat-8412	71	2	.	.	PUNCT
easat-8412	72	1	does	do	VERB
easat-8412	72	2	innovative	innovative	ADJ
easat-8412	72	3	performance	performance	NOUN
easat-8412	72	4	influence	influence	NOUN
easat-8412	72	5	market	market	NOUN
easat-8412	72	6	performance	performance	NOUN
easat-8412	72	7	through	through	ADP
easat-8412	72	8	perceptual	perceptual	ADJ
easat-8412	72	9	product	product	NOUN
easat-8412	72	10	congruity	congruity	NOUN
easat-8412	72	11	in	in	ADP
easat-8412	72	12	smes	sme	NOUN
easat-8412	72	13	in	in	ADP
easat-8412	72	14	north	north	PROPN
easat-8412	72	15	sumatra	sumatra	PROPN
easat-8412	72	16	?	?	PROPN
easat-8412	73	1	13	13	NUM
easat-8412	73	2	.	.	PUNCT
easat-8412	74	1	does	do	VERB
easat-8412	74	2	innovative	innovative	ADJ
easat-8412	74	3	performance	performance	NOUN
easat-8412	74	4	influence	influence	NOUN
easat-8412	74	5	market	market	NOUN
easat-8412	74	6	performance	performance	NOUN
easat-8412	74	7	through	through	ADP
easat-8412	74	8	product	product	NOUN
easat-8412	74	9	advantage	advantage	NOUN
easat-8412	74	10	in	in	ADP
easat-8412	74	11	smes	sme	NOUN
easat-8412	74	12	in	in	ADP
easat-8412	74	13	north	north	PROPN
easat-8412	74	14	sumatra	sumatra	PROPN
easat-8412	74	15	?	?	PUNCT
easat-8412	75	1	14	14	NUM
easat-8412	75	2	.	.	PUNCT
easat-8412	76	1	does	do	VERB
easat-8412	76	2	product	product	NOUN
easat-8412	76	3	advantage	advantage	NOUN
easat-8412	76	4	influence	influence	NOUN
easat-8412	76	5	market	market	NOUN
easat-8412	76	6	performance	performance	NOUN
easat-8412	76	7	through	through	ADP
easat-8412	76	8	perceptual	perceptual	ADJ
easat-8412	76	9	product	product	NOUN
easat-8412	76	10	congruity	congruity	NOUN
easat-8412	76	11	in	in	ADP
easat-8412	76	12	smes	sme	NOUN
easat-8412	76	13	in	in	ADP
easat-8412	76	14	north	north	PROPN
easat-8412	76	15	sumatra	sumatra	PROPN
easat-8412	76	16	?	?	PUNCT
easat-8412	77	1	figure	figure	NOUN
easat-8412	77	2	1	1	NUM
easat-8412	77	3	illustrates	illustrate	VERB
easat-8412	77	4	the	the	DET
easat-8412	77	5	conceptual	conceptual	ADJ
easat-8412	77	6	framework	framework	NOUN
easat-8412	77	7	of	of	ADP
easat-8412	77	8	this	this	DET
easat-8412	77	9	study	study	NOUN
easat-8412	77	10	,	,	PUNCT
easat-8412	77	11	which	which	PRON
easat-8412	77	12	outlines	outline	VERB
easat-8412	77	13	the	the	DET
easat-8412	77	14	relationships	relationship	NOUN
easat-8412	77	15	among	among	ADP
easat-8412	77	16	the	the	DET
easat-8412	77	17	key	key	ADJ
easat-8412	77	18	variables	variable	NOUN
easat-8412	77	19	being	be	AUX
easat-8412	77	20	investigated	investigate	VERB
easat-8412	77	21	.	.	PUNCT
easat-8412	78	1	this	this	DET
easat-8412	78	2	framework	framework	NOUN
easat-8412	78	3	was	be	AUX
easat-8412	78	4	developed	develop	VERB
easat-8412	78	5	based	base	VERB
easat-8412	78	6	on	on	ADP
easat-8412	78	7	relevant	relevant	ADJ
easat-8412	78	8	theoretical	theoretical	ADJ
easat-8412	78	9	foundations	foundation	NOUN
easat-8412	78	10	and	and	CCONJ
easat-8412	78	11	previous	previous	ADJ
easat-8412	78	12	empirical	empirical	ADJ
easat-8412	78	13	findings	finding	NOUN
easat-8412	78	14	,	,	PUNCT
easat-8412	78	15	and	and	CCONJ
easat-8412	78	16	it	it	PRON
easat-8412	78	17	serves	serve	VERB
easat-8412	78	18	as	as	ADP
easat-8412	78	19	the	the	DET
easat-8412	78	20	basis	basis	NOUN
easat-8412	78	21	for	for	ADP
easat-8412	78	22	formulating	formulate	VERB
easat-8412	78	23	the	the	DET
easat-8412	78	24	research	research	NOUN
easat-8412	78	25	hypotheses	hypothesis	NOUN
easat-8412	78	26	.	.	PUNCT
easat-8412	79	1	figure	figure	NOUN
easat-8412	79	2	1	1	NUM
easat-8412	79	3	.	.	PUNCT
easat-8412	79	4	conceptual	conceptual	ADJ
easat-8412	79	5	framework	framework	NOUN
easat-8412	79	6	.	.	PUNCT
easat-8412	80	1	2482	2482	NUM
easat-8412	80	2	edelweiss	edelweiss	PROPN
easat-8412	80	3	applied	apply	VERB
easat-8412	80	4	science	science	NOUN
easat-8412	80	5	and	and	CCONJ
easat-8412	80	6	technology	technology	NOUN
easat-8412	80	7	issn	issn	PROPN
easat-8412	80	8	:	:	PUNCT
easat-8412	80	9	2576	2576	NUM
easat-8412	80	10	-	-	SYM
easat-8412	80	11	8484	8484	NUM
easat-8412	80	12	vol	vol	NOUN
easat-8412	80	13	.	.	PROPN
easat-8412	81	1	9	9	NUM
easat-8412	81	2	,	,	PUNCT
easat-8412	81	3	no	no	INTJ
easat-8412	81	4	.	.	NOUN
easat-8412	81	5	6	6	NUM
easat-8412	81	6	:	:	SYM
easat-8412	81	7	2479	2479	NUM
easat-8412	81	8	-	-	SYM
easat-8412	81	9	2494	2494	NUM
easat-8412	81	10	,	,	PUNCT
easat-8412	81	11	2025	2025	NUM
easat-8412	81	12	doi	doi	NOUN
easat-8412	81	13	:	:	PUNCT
easat-8412	81	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	81	15	©	©	PROPN
easat-8412	81	16	2025	2025	NUM
easat-8412	81	17	by	by	ADP
easat-8412	81	18	the	the	DET
easat-8412	81	19	authors	author	NOUN
easat-8412	81	20	;	;	PUNCT
easat-8412	81	21	licensee	licensee	PROPN
easat-8412	81	22	learning	learning	NOUN
easat-8412	81	23	gate	gate	NOUN
easat-8412	81	24	3	3	NUM
easat-8412	81	25	.	.	NOUN
easat-8412	81	26	method	method	NOUN
easat-8412	81	27	this	this	DET
easat-8412	81	28	study	study	NOUN
easat-8412	81	29	uses	use	VERB
easat-8412	81	30	a	a	DET
easat-8412	81	31	quantitative	quantitative	ADJ
easat-8412	81	32	research	research	NOUN
easat-8412	81	33	method	method	NOUN
easat-8412	81	34	with	with	ADP
easat-8412	81	35	a	a	DET
easat-8412	81	36	positivist	positivist	ADJ
easat-8412	81	37	paradigm	paradigm	NOUN
easat-8412	81	38	,	,	PUNCT
easat-8412	81	39	which	which	PRON
easat-8412	81	40	views	view	VERB
easat-8412	81	41	reality	reality	NOUN
easat-8412	81	42	as	as	ADP
easat-8412	81	43	something	something	PRON
easat-8412	81	44	that	that	PRON
easat-8412	81	45	can	can	AUX
easat-8412	81	46	be	be	AUX
easat-8412	81	47	observed	observe	VERB
easat-8412	81	48	,	,	PUNCT
easat-8412	81	49	measured	measure	VERB
easat-8412	81	50	,	,	PUNCT
easat-8412	81	51	structured	structured	ADJ
easat-8412	81	52	,	,	PUNCT
easat-8412	81	53	and	and	CCONJ
easat-8412	81	54	objectively	objectively	ADV
easat-8412	81	55	verified	verify	VERB
easat-8412	81	56	through	through	ADP
easat-8412	81	57	cause	cause	NOUN
easat-8412	81	58	-	-	PUNCT
easat-8412	81	59	and	and	CCONJ
easat-8412	81	60	-	-	PUNCT
easat-8412	81	61	effect	effect	NOUN
easat-8412	81	62	relationships	relationship	NOUN
easat-8412	81	63	[	[	X
easat-8412	81	64	18	18	NUM
easat-8412	81	65	]	]	PUNCT
easat-8412	81	66	.	.	PUNCT
easat-8412	82	1	the	the	DET
easat-8412	82	2	positivist	positivist	ADJ
easat-8412	82	3	paradigm	paradigm	NOUN
easat-8412	82	4	aligns	align	VERB
easat-8412	82	5	with	with	ADP
easat-8412	82	6	the	the	DET
easat-8412	82	7	researcher	researcher	NOUN
easat-8412	82	8	’s	’s	PART
easat-8412	82	9	intention	intention	NOUN
easat-8412	82	10	to	to	PART
easat-8412	82	11	examine	examine	VERB
easat-8412	82	12	how	how	SCONJ
easat-8412	82	13	marketing	marketing	NOUN
easat-8412	82	14	capability	capability	NOUN
easat-8412	82	15	,	,	PUNCT
easat-8412	82	16	innovative	innovative	ADJ
easat-8412	82	17	performance	performance	NOUN
easat-8412	82	18	,	,	PUNCT
easat-8412	82	19	product	product	NOUN
easat-8412	82	20	advantage	advantage	NOUN
easat-8412	82	21	,	,	PUNCT
easat-8412	82	22	and	and	CCONJ
easat-8412	82	23	perceptual	perceptual	ADJ
easat-8412	82	24	product	product	NOUN
easat-8412	82	25	congruity	congruity	NOUN
easat-8412	82	26	influence	influence	NOUN
easat-8412	82	27	market	market	NOUN
easat-8412	82	28	performance	performance	NOUN
easat-8412	82	29	among	among	ADP
easat-8412	82	30	smes	sme	NOUN
easat-8412	82	31	in	in	ADP
easat-8412	82	32	north	north	PROPN
easat-8412	82	33	sumatra	sumatra	PROPN
easat-8412	82	34	.	.	PUNCT
easat-8412	83	1	the	the	DET
easat-8412	83	2	quantitative	quantitative	ADJ
easat-8412	83	3	approach	approach	NOUN
easat-8412	83	4	is	be	AUX
easat-8412	83	5	appropriate	appropriate	ADJ
easat-8412	83	6	for	for	ADP
easat-8412	83	7	this	this	DET
easat-8412	83	8	paradigm	paradigm	NOUN
easat-8412	83	9	because	because	SCONJ
easat-8412	83	10	it	it	PRON
easat-8412	83	11	involves	involve	VERB
easat-8412	83	12	structured	structured	ADJ
easat-8412	83	13	data	datum	NOUN
easat-8412	83	14	that	that	PRON
easat-8412	83	15	can	can	AUX
easat-8412	83	16	be	be	AUX
easat-8412	83	17	analyzed	analyze	VERB
easat-8412	83	18	numerically	numerically	ADV
easat-8412	83	19	and	and	CCONJ
easat-8412	83	20	objectively	objectively	ADV
easat-8412	83	21	.	.	PUNCT
easat-8412	84	1	the	the	DET
easat-8412	84	2	research	research	NOUN
easat-8412	84	3	was	be	AUX
easat-8412	84	4	conducted	conduct	VERB
easat-8412	84	5	in	in	ADP
easat-8412	84	6	the	the	DET
easat-8412	84	7	province	province	NOUN
easat-8412	84	8	of	of	ADP
easat-8412	84	9	north	north	PROPN
easat-8412	84	10	sumatra	sumatra	PROPN
easat-8412	84	11	,	,	PUNCT
easat-8412	84	12	specifically	specifically	ADV
easat-8412	84	13	in	in	ADP
easat-8412	84	14	medan	medan	PROPN
easat-8412	84	15	city	city	PROPN
easat-8412	84	16	,	,	PUNCT
easat-8412	84	17	deli	deli	PROPN
easat-8412	84	18	serdang	serdang	PROPN
easat-8412	84	19	regency	regency	PROPN
easat-8412	84	20	,	,	PUNCT
easat-8412	84	21	serdang	serdang	PROPN
easat-8412	84	22	bedagai	bedagai	PROPN
easat-8412	84	23	regency	regency	PROPN
easat-8412	84	24	,	,	PUNCT
easat-8412	84	25	and	and	CCONJ
easat-8412	84	26	langkat	langkat	PROPN
easat-8412	84	27	regency	regency	PROPN
easat-8412	84	28	,	,	PUNCT
easat-8412	84	29	which	which	PRON
easat-8412	84	30	have	have	VERB
easat-8412	84	31	a	a	DET
easat-8412	84	32	significant	significant	ADJ
easat-8412	84	33	number	number	NOUN
easat-8412	84	34	of	of	ADP
easat-8412	84	35	smes	sme	NOUN
easat-8412	84	36	engaged	engage	VERB
easat-8412	84	37	in	in	ADP
easat-8412	84	38	the	the	DET
easat-8412	84	39	creative	creative	ADJ
easat-8412	84	40	economy	economy	NOUN
easat-8412	84	41	sector	sector	NOUN
easat-8412	84	42	.	.	PUNCT
easat-8412	85	1	the	the	DET
easat-8412	85	2	population	population	NOUN
easat-8412	85	3	of	of	ADP
easat-8412	85	4	this	this	DET
easat-8412	85	5	study	study	NOUN
easat-8412	85	6	consists	consist	VERB
easat-8412	85	7	of	of	ADP
easat-8412	85	8	2,023	2,023	NUM
easat-8412	85	9	creative	creative	ADJ
easat-8412	85	10	economy	economy	NOUN
easat-8412	85	11	sme	sme	NOUN
easat-8412	85	12	actors	actor	NOUN
easat-8412	85	13	across	across	ADP
easat-8412	85	14	the	the	DET
easat-8412	85	15	four	four	NUM
easat-8412	85	16	regions	region	NOUN
easat-8412	85	17	.	.	PUNCT
easat-8412	86	1	using	use	VERB
easat-8412	86	2	slovin	slovin	PROPN
easat-8412	86	3	’s	’s	PART
easat-8412	86	4	formula	formula	NOUN
easat-8412	86	5	,	,	PUNCT
easat-8412	86	6	a	a	DET
easat-8412	86	7	total	total	NOUN
easat-8412	86	8	of	of	ADP
easat-8412	86	9	334	334	NUM
easat-8412	86	10	sme	sme	NOUN
easat-8412	86	11	actors	actor	NOUN
easat-8412	86	12	were	be	AUX
easat-8412	86	13	selected	select	VERB
easat-8412	86	14	as	as	ADP
easat-8412	86	15	the	the	DET
easat-8412	86	16	sample	sample	NOUN
easat-8412	86	17	.	.	PUNCT
easat-8412	87	1	the	the	DET
easat-8412	87	2	primary	primary	ADJ
easat-8412	87	3	data	datum	NOUN
easat-8412	87	4	was	be	AUX
easat-8412	87	5	collected	collect	VERB
easat-8412	87	6	through	through	ADP
easat-8412	87	7	the	the	DET
easat-8412	87	8	distribution	distribution	NOUN
easat-8412	87	9	of	of	ADP
easat-8412	87	10	questionnaires	questionnaire	NOUN
easat-8412	87	11	related	relate	VERB
easat-8412	87	12	to	to	ADP
easat-8412	87	13	the	the	DET
easat-8412	87	14	research	research	NOUN
easat-8412	87	15	variables	variable	NOUN
easat-8412	87	16	,	,	PUNCT
easat-8412	87	17	while	while	SCONJ
easat-8412	87	18	secondary	secondary	ADJ
easat-8412	87	19	data	datum	NOUN
easat-8412	87	20	was	be	AUX
easat-8412	87	21	obtained	obtain	VERB
easat-8412	87	22	from	from	ADP
easat-8412	87	23	literature	literature	NOUN
easat-8412	87	24	,	,	PUNCT
easat-8412	87	25	previous	previous	ADJ
easat-8412	87	26	studies	study	NOUN
easat-8412	87	27	,	,	PUNCT
easat-8412	87	28	official	official	ADJ
easat-8412	87	29	documents	document	NOUN
easat-8412	87	30	,	,	PUNCT
easat-8412	87	31	and	and	CCONJ
easat-8412	87	32	other	other	ADJ
easat-8412	87	33	supporting	support	VERB
easat-8412	87	34	materials	material	NOUN
easat-8412	87	35	such	such	ADJ
easat-8412	87	36	as	as	ADP
easat-8412	87	37	social	social	ADJ
easat-8412	87	38	media	medium	NOUN
easat-8412	87	39	and	and	CCONJ
easat-8412	87	40	online	online	ADJ
easat-8412	87	41	sources	source	NOUN
easat-8412	87	42	.	.	PUNCT
easat-8412	88	1	the	the	DET
easat-8412	88	2	data	data	NOUN
easat-8412	88	3	collection	collection	NOUN
easat-8412	88	4	techniques	technique	NOUN
easat-8412	88	5	included	include	VERB
easat-8412	88	6	questionnaires	questionnaire	NOUN
easat-8412	88	7	with	with	ADP
easat-8412	88	8	closed	closed	ADJ
easat-8412	88	9	-	-	PUNCT
easat-8412	88	10	ended	end	VERB
easat-8412	88	11	statements	statement	NOUN
easat-8412	88	12	and	and	CCONJ
easat-8412	88	13	documentation	documentation	NOUN
easat-8412	88	14	from	from	ADP
easat-8412	88	15	relevant	relevant	ADJ
easat-8412	88	16	institutions	institution	NOUN
easat-8412	88	17	or	or	CCONJ
easat-8412	88	18	individuals	individual	NOUN
easat-8412	88	19	.	.	PUNCT
easat-8412	89	1	data	datum	NOUN
easat-8412	89	2	analysis	analysis	NOUN
easat-8412	89	3	was	be	AUX
easat-8412	89	4	carried	carry	VERB
easat-8412	89	5	out	out	ADP
easat-8412	89	6	using	use	VERB
easat-8412	89	7	descriptive	descriptive	ADJ
easat-8412	89	8	statistics	statistic	NOUN
easat-8412	89	9	and	and	CCONJ
easat-8412	89	10	structural	structural	ADJ
easat-8412	89	11	equation	equation	NOUN
easat-8412	89	12	modeling	modeling	NOUN
easat-8412	89	13	(	(	PUNCT
easat-8412	89	14	sem	sem	NOUN
easat-8412	89	15	)	)	PUNCT
easat-8412	89	16	with	with	ADP
easat-8412	89	17	the	the	DET
easat-8412	89	18	partial	partial	ADJ
easat-8412	89	19	least	least	ADJ
easat-8412	89	20	square	square	ADJ
easat-8412	89	21	(	(	PUNCT
easat-8412	89	22	pls	pls	INTJ
easat-8412	89	23	)	)	PUNCT
easat-8412	89	24	approach	approach	NOUN
easat-8412	89	25	.	.	PUNCT
easat-8412	90	1	further	further	ADJ
easat-8412	90	2	analysis	analysis	NOUN
easat-8412	90	3	included	include	VERB
easat-8412	90	4	importance	importance	NOUN
easat-8412	90	5	-	-	PUNCT
easat-8412	90	6	performance	performance	NOUN
easat-8412	90	7	map	map	NOUN
easat-8412	90	8	analysis	analysis	NOUN
easat-8412	90	9	(	(	PUNCT
easat-8412	90	10	ipma	ipma	NOUN
easat-8412	90	11	)	)	PUNCT
easat-8412	90	12	to	to	PART
easat-8412	90	13	identify	identify	VERB
easat-8412	90	14	priority	priority	NOUN
easat-8412	90	15	variables	variable	NOUN
easat-8412	90	16	based	base	VERB
easat-8412	90	17	on	on	ADP
easat-8412	90	18	their	their	PRON
easat-8412	90	19	importance	importance	NOUN
easat-8412	90	20	and	and	CCONJ
easat-8412	90	21	performance	performance	NOUN
easat-8412	90	22	levels	level	NOUN
easat-8412	90	23	,	,	PUNCT
easat-8412	90	24	and	and	CCONJ
easat-8412	90	25	multi	multi	ADJ
easat-8412	90	26	-	-	ADJ
easat-8412	90	27	group	group	NOUN
easat-8412	90	28	analysis	analysis	NOUN
easat-8412	90	29	(	(	PUNCT
easat-8412	90	30	mga	mga	PROPN
easat-8412	90	31	)	)	PUNCT
easat-8412	90	32	to	to	PART
easat-8412	90	33	compare	compare	VERB
easat-8412	90	34	results	result	NOUN
easat-8412	90	35	between	between	ADP
easat-8412	90	36	two	two	NUM
easat-8412	90	37	sme	sme	ADJ
easat-8412	90	38	groups	group	NOUN
easat-8412	90	39	:	:	PUNCT
easat-8412	90	40	those	those	PRON
easat-8412	90	41	operating	operate	VERB
easat-8412	90	42	for	for	ADP
easat-8412	90	43	less	less	ADJ
easat-8412	90	44	than	than	ADP
easat-8412	90	45	five	five	NUM
easat-8412	90	46	years	year	NOUN
easat-8412	90	47	and	and	CCONJ
easat-8412	90	48	those	those	PRON
easat-8412	90	49	operating	operate	VERB
easat-8412	90	50	for	for	ADP
easat-8412	90	51	more	more	ADJ
easat-8412	90	52	than	than	ADP
easat-8412	90	53	five	five	NUM
easat-8412	90	54	years	year	NOUN
easat-8412	90	55	.	.	PUNCT
easat-8412	91	1	this	this	DET
easat-8412	91	2	comprehensive	comprehensive	ADJ
easat-8412	91	3	analysis	analysis	NOUN
easat-8412	91	4	enabled	enable	VERB
easat-8412	91	5	a	a	DET
easat-8412	91	6	deeper	deep	ADJ
easat-8412	91	7	understanding	understanding	NOUN
easat-8412	91	8	of	of	ADP
easat-8412	91	9	the	the	DET
easat-8412	91	10	direct	direct	ADJ
easat-8412	91	11	and	and	CCONJ
easat-8412	91	12	indirect	indirect	ADJ
easat-8412	91	13	effects	effect	NOUN
easat-8412	91	14	among	among	ADP
easat-8412	91	15	variables	variable	NOUN
easat-8412	91	16	and	and	CCONJ
easat-8412	91	17	provided	provide	VERB
easat-8412	91	18	strategic	strategic	ADJ
easat-8412	91	19	insights	insight	NOUN
easat-8412	91	20	into	into	ADP
easat-8412	91	21	sme	sme	ADJ
easat-8412	91	22	market	market	NOUN
easat-8412	91	23	performance	performance	NOUN
easat-8412	91	24	.	.	PUNCT
easat-8412	92	1	4	4	X
easat-8412	92	2	.	.	NOUN
easat-8412	92	3	result	result	NOUN
easat-8412	92	4	and	and	CCONJ
easat-8412	92	5	discussion	discussion	NOUN
easat-8412	92	6	this	this	DET
easat-8412	92	7	research	research	NOUN
easat-8412	92	8	involves	involve	VERB
easat-8412	92	9	334	334	NUM
easat-8412	92	10	smes	sme	NOUN
easat-8412	92	11	in	in	ADP
easat-8412	92	12	north	north	NOUN
easat-8412	92	13	sumatra	sumatra	PROPN
easat-8412	92	14	using	use	VERB
easat-8412	92	15	a	a	DET
easat-8412	92	16	quantitative	quantitative	ADJ
easat-8412	92	17	approach	approach	NOUN
easat-8412	92	18	based	base	VERB
easat-8412	92	19	on	on	ADP
easat-8412	92	20	structural	structural	ADJ
easat-8412	92	21	equation	equation	NOUN
easat-8412	92	22	modelling	modelling	NOUN
easat-8412	92	23	(	(	PUNCT
easat-8412	92	24	sem	sem	NOUN
easat-8412	92	25	-	-	PUNCT
easat-8412	92	26	pls	pls	NOUN
easat-8412	92	27	)	)	PUNCT
easat-8412	92	28	.	.	PUNCT
easat-8412	93	1	the	the	DET
easat-8412	93	2	main	main	ADJ
easat-8412	93	3	emphasis	emphasis	NOUN
easat-8412	93	4	of	of	ADP
easat-8412	93	5	these	these	DET
easat-8412	93	6	results	result	NOUN
easat-8412	93	7	is	be	AUX
easat-8412	93	8	on	on	ADP
easat-8412	93	9	the	the	DET
easat-8412	93	10	mediating	mediate	VERB
easat-8412	93	11	role	role	NOUN
easat-8412	93	12	of	of	ADP
easat-8412	93	13	perceptual	perceptual	ADJ
easat-8412	93	14	product	product	NOUN
easat-8412	93	15	congruity	congruity	NOUN
easat-8412	93	16	in	in	ADP
easat-8412	93	17	strengthening	strengthen	VERB
easat-8412	93	18	the	the	DET
easat-8412	93	19	impact	impact	NOUN
easat-8412	93	20	of	of	ADP
easat-8412	93	21	innovative	innovative	ADJ
easat-8412	93	22	performance	performance	NOUN
easat-8412	93	23	,	,	PUNCT
easat-8412	93	24	marketing	marketing	NOUN
easat-8412	93	25	capability	capability	NOUN
easat-8412	93	26	,	,	PUNCT
easat-8412	93	27	and	and	CCONJ
easat-8412	93	28	product	product	NOUN
easat-8412	93	29	advantage	advantage	NOUN
easat-8412	93	30	on	on	ADP
easat-8412	93	31	market	market	NOUN
easat-8412	93	32	performance	performance	NOUN
easat-8412	93	33	.	.	PUNCT
easat-8412	94	1	4.1	4.1	NUM
easat-8412	94	2	.	.	PUNCT
easat-8412	94	3	characteristics	characteristic	NOUN
easat-8412	94	4	of	of	ADP
easat-8412	94	5	respondents	respondent	NOUN
easat-8412	94	6	a	a	DET
easat-8412	94	7	total	total	NOUN
easat-8412	94	8	of	of	ADP
easat-8412	94	9	60.2	60.2	NUM
easat-8412	94	10	%	%	NOUN
easat-8412	94	11	of	of	ADP
easat-8412	94	12	respondents	respondent	NOUN
easat-8412	94	13	are	be	AUX
easat-8412	94	14	small	small	ADJ
easat-8412	94	15	business	business	NOUN
easat-8412	94	16	owners	owner	NOUN
easat-8412	94	17	,	,	PUNCT
easat-8412	94	18	while	while	SCONJ
easat-8412	94	19	39.8	39.8	NUM
easat-8412	94	20	%	%	NOUN
easat-8412	94	21	are	be	AUX
easat-8412	94	22	medium	medium	ADJ
easat-8412	94	23	-	-	PUNCT
easat-8412	94	24	sized	sized	ADJ
easat-8412	94	25	business	business	NOUN
easat-8412	94	26	owners	owner	NOUN
easat-8412	94	27	.	.	PUNCT
easat-8412	95	1	the	the	DET
easat-8412	95	2	majority	majority	NOUN
easat-8412	95	3	operate	operate	VERB
easat-8412	95	4	in	in	ADP
easat-8412	95	5	the	the	DET
easat-8412	95	6	culinary	culinary	ADJ
easat-8412	95	7	sector	sector	NOUN
easat-8412	95	8	(	(	PUNCT
easat-8412	95	9	38.9	38.9	NUM
easat-8412	95	10	%	%	NOUN
easat-8412	95	11	)	)	PUNCT
easat-8412	95	12	and	and	CCONJ
easat-8412	95	13	fashion	fashion	NOUN
easat-8412	95	14	(	(	PUNCT
easat-8412	95	15	23.5	23.5	NUM
easat-8412	95	16	%	%	NOUN
easat-8412	95	17	)	)	PUNCT
easat-8412	95	18	.	.	PUNCT
easat-8412	96	1	most	most	ADJ
easat-8412	96	2	respondents	respondent	NOUN
easat-8412	96	3	have	have	VERB
easat-8412	96	4	a	a	DET
easat-8412	96	5	high	high	ADJ
easat-8412	96	6	school	school	NOUN
easat-8412	96	7	education	education	NOUN
easat-8412	96	8	(	(	PUNCT
easat-8412	96	9	47	47	NUM
easat-8412	96	10	%	%	NOUN
easat-8412	96	11	)	)	PUNCT
easat-8412	96	12	or	or	CCONJ
easat-8412	96	13	a	a	DET
easat-8412	96	14	diploma	diploma	NOUN
easat-8412	96	15	/	/	SYM
easat-8412	96	16	bachelor	bachelor	NOUN
easat-8412	96	17	’s	’s	PART
easat-8412	96	18	degree	degree	NOUN
easat-8412	96	19	(	(	PUNCT
easat-8412	96	20	42	42	NUM
easat-8412	96	21	%	%	NOUN
easat-8412	96	22	)	)	PUNCT
easat-8412	96	23	.	.	PUNCT
easat-8412	97	1	the	the	DET
easat-8412	97	2	majority	majority	NOUN
easat-8412	97	3	have	have	VERB
easat-8412	97	4	3–5	3–5	NUM
easat-8412	97	5	years	year	NOUN
easat-8412	97	6	of	of	ADP
easat-8412	97	7	business	business	NOUN
easat-8412	97	8	experience	experience	NOUN
easat-8412	97	9	.	.	PUNCT
easat-8412	98	1	4.2	4.2	NUM
easat-8412	98	2	.	.	PUNCT
easat-8412	98	3	common	common	ADJ
easat-8412	98	4	method	method	NOUN
easat-8412	98	5	bias	bias	NOUN
easat-8412	98	6	before	before	ADP
easat-8412	98	7	conducting	conduct	VERB
easat-8412	98	8	the	the	DET
easat-8412	98	9	measurement	measurement	NOUN
easat-8412	98	10	analysis	analysis	NOUN
easat-8412	98	11	,	,	PUNCT
easat-8412	98	12	the	the	DET
easat-8412	98	13	researcher	researcher	NOUN
easat-8412	98	14	examined	examine	VERB
easat-8412	98	15	the	the	DET
easat-8412	98	16	data	datum	NOUN
easat-8412	98	17	to	to	PART
easat-8412	98	18	avoid	avoid	VERB
easat-8412	98	19	common	common	ADJ
easat-8412	98	20	method	method	NOUN
easat-8412	98	21	bias	bias	NOUN
easat-8412	98	22	,	,	PUNCT
easat-8412	98	23	which	which	PRON
easat-8412	98	24	often	often	ADV
easat-8412	98	25	occurs	occur	VERB
easat-8412	98	26	when	when	SCONJ
easat-8412	98	27	data	datum	NOUN
easat-8412	98	28	for	for	ADP
easat-8412	98	29	both	both	CCONJ
easat-8412	98	30	independent	independent	ADJ
easat-8412	98	31	and	and	CCONJ
easat-8412	98	32	dependent	dependent	ADJ
easat-8412	98	33	variables	variable	NOUN
easat-8412	98	34	come	come	VERB
easat-8412	98	35	from	from	ADP
easat-8412	98	36	the	the	DET
easat-8412	98	37	same	same	ADJ
easat-8412	98	38	source	source	NOUN
easat-8412	98	39	.	.	PUNCT
easat-8412	99	1	to	to	PART
easat-8412	99	2	ensure	ensure	VERB
easat-8412	99	3	the	the	DET
easat-8412	99	4	absence	absence	NOUN
easat-8412	99	5	of	of	ADP
easat-8412	99	6	this	this	DET
easat-8412	99	7	bias	bias	NOUN
easat-8412	99	8	,	,	PUNCT
easat-8412	99	9	the	the	DET
easat-8412	99	10	full	full	ADJ
easat-8412	99	11	collinearity	collinearity	NOUN
easat-8412	99	12	test	test	NOUN
easat-8412	99	13	technique	technique	NOUN
easat-8412	99	14	was	be	AUX
easat-8412	99	15	applied	apply	VERB
easat-8412	99	16	[	[	PUNCT
easat-8412	99	17	19	19	NUM
easat-8412	99	18	]	]	ADJ
easat-8412	99	19	producing	produce	VERB
easat-8412	99	20	variance	variance	NOUN
easat-8412	99	21	inflation	inflation	NOUN
easat-8412	99	22	factor	factor	NOUN
easat-8412	99	23	(	(	PUNCT
easat-8412	99	24	vif	vif	NOUN
easat-8412	99	25	)	)	PUNCT
easat-8412	99	26	values	value	NOUN
easat-8412	99	27	.	.	PUNCT
easat-8412	100	1	if	if	SCONJ
easat-8412	100	2	a	a	DET
easat-8412	100	3	vif	vif	NOUN
easat-8412	100	4	exceeds	exceed	VERB
easat-8412	100	5	3.3	3.3	NUM
easat-8412	100	6	,	,	PUNCT
easat-8412	100	7	it	it	PRON
easat-8412	100	8	indicates	indicate	VERB
easat-8412	100	9	the	the	DET
easat-8412	100	10	presence	presence	NOUN
easat-8412	100	11	of	of	ADP
easat-8412	100	12	pathological	pathological	ADJ
easat-8412	100	13	collinearity	collinearity	NOUN
easat-8412	100	14	,	,	PUNCT
easat-8412	100	15	which	which	PRON
easat-8412	100	16	suggests	suggest	VERB
easat-8412	100	17	the	the	DET
easat-8412	100	18	existence	existence	NOUN
easat-8412	100	19	of	of	ADP
easat-8412	100	20	common	common	ADJ
easat-8412	100	21	method	method	NOUN
easat-8412	100	22	bias	bias	NOUN
easat-8412	100	23	in	in	ADP
easat-8412	100	24	the	the	DET
easat-8412	100	25	model	model	NOUN
easat-8412	100	26	.	.	PUNCT
easat-8412	101	1	table	table	NOUN
easat-8412	101	2	1	1	NUM
easat-8412	101	3	below	below	ADP
easat-8412	101	4	presents	present	VERB
easat-8412	101	5	the	the	DET
easat-8412	101	6	results	result	NOUN
easat-8412	101	7	of	of	ADP
easat-8412	101	8	the	the	DET
easat-8412	101	9	common	common	ADJ
easat-8412	101	10	method	method	NOUN
easat-8412	101	11	bias	bias	NOUN
easat-8412	101	12	assessment	assessment	NOUN
easat-8412	101	13	.	.	PUNCT
easat-8412	102	1	2483	2483	NUM
easat-8412	102	2	edelweiss	edelweiss	PROPN
easat-8412	102	3	applied	apply	VERB
easat-8412	102	4	science	science	NOUN
easat-8412	102	5	and	and	CCONJ
easat-8412	102	6	technology	technology	NOUN
easat-8412	102	7	issn	issn	PROPN
easat-8412	102	8	:	:	PUNCT
easat-8412	102	9	2576	2576	NUM
easat-8412	102	10	-	-	SYM
easat-8412	102	11	8484	8484	NUM
easat-8412	102	12	vol	vol	NOUN
easat-8412	102	13	.	.	PROPN
easat-8412	103	1	9	9	NUM
easat-8412	103	2	,	,	PUNCT
easat-8412	103	3	no	no	INTJ
easat-8412	103	4	.	.	NOUN
easat-8412	103	5	6	6	NUM
easat-8412	103	6	:	:	SYM
easat-8412	103	7	2479	2479	NUM
easat-8412	103	8	-	-	SYM
easat-8412	103	9	2494	2494	NUM
easat-8412	103	10	,	,	PUNCT
easat-8412	103	11	2025	2025	NUM
easat-8412	103	12	doi	doi	NOUN
easat-8412	103	13	:	:	PUNCT
easat-8412	103	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	103	15	©	©	PROPN
easat-8412	103	16	2025	2025	NUM
easat-8412	103	17	by	by	ADP
easat-8412	103	18	the	the	DET
easat-8412	103	19	authors	author	NOUN
easat-8412	103	20	;	;	PUNCT
easat-8412	103	21	licensee	licensee	PROPN
easat-8412	103	22	learning	learn	VERB
easat-8412	103	23	gate	gate	NOUN
easat-8412	103	24	table	table	NOUN
easat-8412	103	25	1	1	NUM
easat-8412	103	26	.	.	PUNCT
easat-8412	103	27	common	common	ADJ
easat-8412	103	28	method	method	NOUN
easat-8412	103	29	bias	bias	NOUN
easat-8412	103	30	.	.	PUNCT
easat-8412	104	1	full	full	ADJ
easat-8412	104	2	collinearity	collinearity	NOUN
easat-8412	104	3	estimates	estimate	VERB
easat-8412	104	4	correlations	correlation	VERB
easat-8412	104	5	vif	vif	PROPN
easat-8412	104	6	innovative	innovative	ADJ
easat-8412	104	7	performance	performance	NOUN
easat-8412	104	8	→	→	PUNCT
easat-8412	104	9	market	market	NOUN
easat-8412	104	10	performance	performance	NOUN
easat-8412	104	11	1.566	1.566	NUM
easat-8412	104	12	innovative	innovative	ADJ
easat-8412	104	13	performance	performance	NOUN
easat-8412	104	14	→	→	SYM
easat-8412	104	15	marketing	marketing	NOUN
easat-8412	104	16	capability	capability	NOUN
easat-8412	104	17	1.000	1.000	NUM
easat-8412	104	18	innovative	innovative	ADJ
easat-8412	104	19	performance	performance	NOUN
easat-8412	104	20	→	→	SYM
easat-8412	104	21	perceptual	perceptual	ADJ
easat-8412	104	22	product	product	NOUN
easat-8412	104	23	congruity	congruity	NOUN
easat-8412	104	24	1.477	1.477	NUM
easat-8412	104	25	innovative	innovative	ADJ
easat-8412	104	26	performance	performance	NOUN
easat-8412	104	27	→	→	PUNCT
easat-8412	104	28	product	product	NOUN
easat-8412	104	29	advantage	advantage	NOUN
easat-8412	104	30	1.000	1.000	NUM
easat-8412	104	31	marketing	marketing	NOUN
easat-8412	104	32	capability	capability	NOUN
easat-8412	104	33	→	→	PUNCT
easat-8412	104	34	market	market	NOUN
easat-8412	104	35	performance	performance	NOUN
easat-8412	104	36	1.527	1.527	NUM
easat-8412	104	37	marketing	marketing	NOUN
easat-8412	104	38	capability	capability	NOUN
easat-8412	104	39	→	→	SYM
easat-8412	104	40	perceptual	perceptual	ADJ
easat-8412	104	41	product	product	NOUN
easat-8412	104	42	congruity	congruity	NOUN
easat-8412	104	43	1.416	1.416	NUM
easat-8412	104	44	perceptual	perceptual	ADJ
easat-8412	104	45	product	product	NOUN
easat-8412	104	46	congruity	congruity	NOUN
easat-8412	104	47	→	→	PUNCT
easat-8412	104	48	market	market	NOUN
easat-8412	104	49	performance	performance	NOUN
easat-8412	104	50	1.475	1.475	NUM
easat-8412	104	51	product	product	NOUN
easat-8412	104	52	advantage	advantage	NOUN
easat-8412	104	53	→	→	PUNCT
easat-8412	104	54	market	market	NOUN
easat-8412	104	55	performance	performance	NOUN
easat-8412	104	56	1.429	1.429	NUM
easat-8412	104	57	product	product	NOUN
easat-8412	104	58	advantage	advantage	NOUN
easat-8412	104	59	→	→	SYM
easat-8412	104	60	perceptual	perceptual	ADJ
easat-8412	104	61	product	product	NOUN
easat-8412	104	62	congruity	congruity	NOUN
easat-8412	104	63	1.379	1.379	NUM
easat-8412	104	64	as	as	SCONJ
easat-8412	104	65	shown	show	VERB
easat-8412	104	66	in	in	ADP
easat-8412	104	67	table	table	NOUN
easat-8412	104	68	1	1	NUM
easat-8412	104	69	,	,	PUNCT
easat-8412	104	70	all	all	DET
easat-8412	104	71	vif	vif	NOUN
easat-8412	104	72	values	value	NOUN
easat-8412	104	73	fall	fall	VERB
easat-8412	104	74	within	within	ADP
easat-8412	104	75	the	the	DET
easat-8412	104	76	range	range	NOUN
easat-8412	104	77	of	of	ADP
easat-8412	104	78	1.000	1.000	NUM
easat-8412	104	79	to	to	ADP
easat-8412	104	80	1.566	1.566	NUM
easat-8412	104	81	,	,	PUNCT
easat-8412	104	82	which	which	PRON
easat-8412	104	83	is	be	AUX
easat-8412	104	84	significantly	significantly	ADV
easat-8412	104	85	below	below	ADP
easat-8412	104	86	the	the	DET
easat-8412	104	87	threshold	threshold	NOUN
easat-8412	104	88	of	of	ADP
easat-8412	104	89	3.3	3.3	NUM
easat-8412	104	90	.	.	PUNCT
easat-8412	105	1	this	this	DET
easat-8412	105	2	result	result	NOUN
easat-8412	105	3	indicates	indicate	VERB
easat-8412	105	4	that	that	SCONJ
easat-8412	105	5	there	there	PRON
easat-8412	105	6	is	be	VERB
easat-8412	105	7	no	no	DET
easat-8412	105	8	evidence	evidence	NOUN
easat-8412	105	9	of	of	ADP
easat-8412	105	10	extreme	extreme	ADJ
easat-8412	105	11	collinearity	collinearity	NOUN
easat-8412	105	12	in	in	ADP
easat-8412	105	13	the	the	DET
easat-8412	105	14	data	datum	NOUN
easat-8412	105	15	,	,	PUNCT
easat-8412	105	16	and	and	CCONJ
easat-8412	105	17	therefore	therefore	ADV
easat-8412	105	18	,	,	PUNCT
easat-8412	105	19	no	no	DET
easat-8412	105	20	common	common	ADJ
easat-8412	105	21	method	method	NOUN
easat-8412	105	22	bias	bias	NOUN
easat-8412	105	23	is	be	AUX
easat-8412	105	24	present	present	ADJ
easat-8412	105	25	in	in	ADP
easat-8412	105	26	the	the	DET
easat-8412	105	27	measurement	measurement	NOUN
easat-8412	105	28	model	model	NOUN
easat-8412	105	29	used	use	VERB
easat-8412	105	30	.	.	PUNCT
easat-8412	106	1	this	this	DET
easat-8412	106	2	finding	finding	NOUN
easat-8412	106	3	strengthens	strengthen	VERB
easat-8412	106	4	the	the	DET
easat-8412	106	5	conclusion	conclusion	NOUN
easat-8412	106	6	that	that	SCONJ
easat-8412	106	7	the	the	DET
easat-8412	106	8	relationships	relationship	NOUN
easat-8412	106	9	among	among	ADP
easat-8412	106	10	constructs	construct	NOUN
easat-8412	106	11	in	in	ADP
easat-8412	106	12	this	this	DET
easat-8412	106	13	study	study	NOUN
easat-8412	106	14	are	be	AUX
easat-8412	106	15	not	not	PART
easat-8412	106	16	distorted	distort	VERB
easat-8412	106	17	by	by	ADP
easat-8412	106	18	the	the	DET
easat-8412	106	19	use	use	NOUN
easat-8412	106	20	of	of	ADP
easat-8412	106	21	a	a	DET
easat-8412	106	22	common	common	ADJ
easat-8412	106	23	data	datum	NOUN
easat-8412	106	24	source	source	NOUN
easat-8412	106	25	.	.	PUNCT
easat-8412	107	1	to	to	PART
easat-8412	107	2	evaluate	evaluate	VERB
easat-8412	107	3	the	the	DET
easat-8412	107	4	validity	validity	NOUN
easat-8412	107	5	and	and	CCONJ
easat-8412	107	6	reliability	reliability	NOUN
easat-8412	107	7	of	of	ADP
easat-8412	107	8	the	the	DET
easat-8412	107	9	constructs	construct	NOUN
easat-8412	107	10	used	use	VERB
easat-8412	107	11	in	in	ADP
easat-8412	107	12	this	this	DET
easat-8412	107	13	study	study	NOUN
easat-8412	107	14	,	,	PUNCT
easat-8412	107	15	a	a	DET
easat-8412	107	16	measurement	measurement	NOUN
easat-8412	107	17	model	model	NOUN
easat-8412	107	18	analysis	analysis	NOUN
easat-8412	107	19	was	be	AUX
easat-8412	107	20	conducted	conduct	VERB
easat-8412	107	21	.	.	PUNCT
easat-8412	108	1	figure	figure	VERB
easat-8412	108	2	1	1	NUM
easat-8412	108	3	presents	present	VERB
easat-8412	108	4	a	a	DET
easat-8412	108	5	visual	visual	ADJ
easat-8412	108	6	representation	representation	NOUN
easat-8412	108	7	of	of	ADP
easat-8412	108	8	the	the	DET
easat-8412	108	9	measurement	measurement	NOUN
easat-8412	108	10	model	model	NOUN
easat-8412	108	11	,	,	PUNCT
easat-8412	108	12	which	which	PRON
easat-8412	108	13	includes	include	VERB
easat-8412	108	14	the	the	DET
easat-8412	108	15	relationships	relationship	NOUN
easat-8412	108	16	between	between	ADP
easat-8412	108	17	latent	latent	NOUN
easat-8412	108	18	constructs	construct	NOUN
easat-8412	108	19	and	and	CCONJ
easat-8412	108	20	their	their	PRON
easat-8412	108	21	indicators	indicator	NOUN
easat-8412	108	22	.	.	PUNCT
easat-8412	109	1	this	this	DET
easat-8412	109	2	model	model	NOUN
easat-8412	109	3	is	be	AUX
easat-8412	109	4	used	use	VERB
easat-8412	109	5	to	to	PART
easat-8412	109	6	ensure	ensure	VERB
easat-8412	109	7	that	that	SCONJ
easat-8412	109	8	each	each	DET
easat-8412	109	9	indicator	indicator	NOUN
easat-8412	109	10	significantly	significantly	ADV
easat-8412	109	11	reflects	reflect	VERB
easat-8412	109	12	the	the	DET
easat-8412	109	13	construct	construct	NOUN
easat-8412	109	14	it	it	PRON
easat-8412	109	15	represents	represent	VERB
easat-8412	109	16	,	,	PUNCT
easat-8412	109	17	as	as	ADV
easat-8412	109	18	well	well	ADV
easat-8412	109	19	as	as	ADP
easat-8412	109	20	to	to	PART
easat-8412	109	21	assess	assess	VERB
easat-8412	109	22	the	the	DET
easat-8412	109	23	strength	strength	NOUN
easat-8412	109	24	and	and	CCONJ
easat-8412	109	25	direction	direction	NOUN
easat-8412	109	26	of	of	ADP
easat-8412	109	27	each	each	DET
easat-8412	109	28	factor	factor	NOUN
easat-8412	109	29	loading	loading	NOUN
easat-8412	109	30	.	.	PUNCT
easat-8412	110	1	figure	figure	NOUN
easat-8412	110	2	1	1	NUM
easat-8412	110	3	.	.	PUNCT
easat-8412	110	4	measurement	measurement	NOUN
easat-8412	110	5	model	model	PROPN
easat-8412	110	6	.	.	PUNCT
easat-8412	111	1	2484	2484	NUM
easat-8412	111	2	edelweiss	edelweiss	PROPN
easat-8412	111	3	applied	apply	VERB
easat-8412	111	4	science	science	NOUN
easat-8412	111	5	and	and	CCONJ
easat-8412	111	6	technology	technology	NOUN
easat-8412	111	7	issn	issn	PROPN
easat-8412	111	8	:	:	PUNCT
easat-8412	111	9	2576	2576	NUM
easat-8412	111	10	-	-	SYM
easat-8412	111	11	8484	8484	NUM
easat-8412	111	12	vol	vol	NOUN
easat-8412	111	13	.	.	PROPN
easat-8412	112	1	9	9	NUM
easat-8412	112	2	,	,	PUNCT
easat-8412	112	3	no	no	INTJ
easat-8412	112	4	.	.	NOUN
easat-8412	112	5	6	6	NUM
easat-8412	112	6	:	:	SYM
easat-8412	112	7	2479	2479	NUM
easat-8412	112	8	-	-	SYM
easat-8412	112	9	2494	2494	NUM
easat-8412	112	10	,	,	PUNCT
easat-8412	112	11	2025	2025	NUM
easat-8412	112	12	doi	doi	NOUN
easat-8412	112	13	:	:	PUNCT
easat-8412	112	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	112	15	©	©	PROPN
easat-8412	112	16	2025	2025	NUM
easat-8412	112	17	by	by	ADP
easat-8412	112	18	the	the	DET
easat-8412	112	19	authors	author	NOUN
easat-8412	112	20	;	;	PUNCT
easat-8412	112	21	licensee	licensee	PROPN
easat-8412	112	22	learning	learn	VERB
easat-8412	112	23	gate	gate	NOUN
easat-8412	112	24	figure	figure	NOUN
easat-8412	112	25	1	1	NUM
easat-8412	112	26	.	.	PUNCT
easat-8412	112	27	measurement	measurement	NOUN
easat-8412	112	28	model	model	NOUN
easat-8412	112	29	illustrates	illustrate	VERB
easat-8412	112	30	the	the	DET
easat-8412	112	31	explanation	explanation	NOUN
easat-8412	112	32	regarding	regard	VERB
easat-8412	112	33	the	the	DET
easat-8412	112	34	validity	validity	NOUN
easat-8412	112	35	and	and	CCONJ
easat-8412	112	36	reliability	reliability	NOUN
easat-8412	112	37	testing	testing	NOUN
easat-8412	112	38	of	of	ADP
easat-8412	112	39	the	the	DET
easat-8412	112	40	constructs	construct	NOUN
easat-8412	112	41	.	.	PUNCT
easat-8412	113	1	to	to	PART
easat-8412	113	2	ensure	ensure	VERB
easat-8412	113	3	construct	construct	VERB
easat-8412	113	4	validity	validity	NOUN
easat-8412	113	5	and	and	CCONJ
easat-8412	113	6	indicator	indicator	NOUN
easat-8412	113	7	reliability	reliability	NOUN
easat-8412	113	8	in	in	ADP
easat-8412	113	9	the	the	DET
easat-8412	113	10	measurement	measurement	NOUN
easat-8412	113	11	model	model	NOUN
easat-8412	113	12	,	,	PUNCT
easat-8412	113	13	an	an	DET
easat-8412	113	14	analysis	analysis	NOUN
easat-8412	113	15	was	be	AUX
easat-8412	113	16	conducted	conduct	VERB
easat-8412	113	17	on	on	ADP
easat-8412	113	18	the	the	DET
easat-8412	113	19	first	first	ADJ
easat-8412	113	20	-	-	PUNCT
easat-8412	113	21	order	order	NOUN
easat-8412	113	22	reflective	reflective	ADJ
easat-8412	113	23	constructs	construct	NOUN
easat-8412	113	24	by	by	ADP
easat-8412	113	25	referring	refer	VERB
easat-8412	113	26	to	to	ADP
easat-8412	113	27	the	the	DET
easat-8412	113	28	values	value	NOUN
easat-8412	113	29	of	of	ADP
easat-8412	113	30	factor	factor	NOUN
easat-8412	113	31	loadings	loading	NOUN
easat-8412	113	32	,	,	PUNCT
easat-8412	113	33	cronbach	cronbach	VERB
easat-8412	113	34	’s	’s	PART
easat-8412	113	35	alpha	alpha	NOUN
easat-8412	113	36	(	(	PUNCT
easat-8412	113	37	ca	ca	NOUN
easat-8412	113	38	)	)	PUNCT
easat-8412	113	39	,	,	PUNCT
easat-8412	113	40	composite	composite	ADJ
easat-8412	113	41	reliability	reliability	NOUN
easat-8412	113	42	(	(	PUNCT
easat-8412	113	43	cr	cr	NOUN
easat-8412	113	44	)	)	PUNCT
easat-8412	113	45	,	,	PUNCT
easat-8412	113	46	and	and	CCONJ
easat-8412	113	47	average	average	ADJ
easat-8412	113	48	variance	variance	NOUN
easat-8412	113	49	extracted	extract	VERB
easat-8412	113	50	(	(	PUNCT
easat-8412	113	51	ave	ave	PROPN
easat-8412	113	52	)	)	PUNCT
easat-8412	113	53	.	.	PUNCT
easat-8412	114	1	this	this	DET
easat-8412	114	2	analysis	analysis	NOUN
easat-8412	114	3	aims	aim	VERB
easat-8412	114	4	to	to	PART
easat-8412	114	5	evaluate	evaluate	VERB
easat-8412	114	6	the	the	DET
easat-8412	114	7	extent	extent	NOUN
easat-8412	114	8	to	to	PART
easat-8412	114	9	which	which	PRON
easat-8412	114	10	the	the	DET
easat-8412	114	11	indicators	indicator	NOUN
easat-8412	114	12	consistently	consistently	ADV
easat-8412	114	13	and	and	CCONJ
easat-8412	114	14	validly	validly	ADV
easat-8412	114	15	reflect	reflect	VERB
easat-8412	114	16	the	the	DET
easat-8412	114	17	latent	latent	NOUN
easat-8412	114	18	constructs	construct	NOUN
easat-8412	114	19	they	they	PRON
easat-8412	114	20	represent	represent	VERB
easat-8412	114	21	.	.	PUNCT
easat-8412	115	1	4.3	4.3	NUM
easat-8412	115	2	.	.	PUNCT
easat-8412	115	3	structural	structural	ADJ
easat-8412	115	4	model	model	NOUN
easat-8412	115	5	evaluation	evaluation	NOUN
easat-8412	115	6	(	(	PUNCT
easat-8412	115	7	inner	inner	ADJ
easat-8412	115	8	model	model	NOUN
easat-8412	115	9	)	)	PUNCT
easat-8412	115	10	table	table	NOUN
easat-8412	115	11	2	2	NUM
easat-8412	115	12	.	.	PUNCT
easat-8412	115	13	structural	structural	ADJ
easat-8412	115	14	model	model	NOUN
easat-8412	115	15	evaluation	evaluation	NOUN
easat-8412	115	16	(	(	PUNCT
easat-8412	115	17	inner	inner	ADJ
easat-8412	115	18	model	model	NOUN
easat-8412	115	19	)	)	PUNCT
easat-8412	115	20	.	.	PUNCT
easat-8412	116	1	structural	structural	ADJ
easat-8412	116	2	model	model	NOUN
easat-8412	116	3	assesment	assesment	NOUN
easat-8412	116	4	r2	r2	PROPN
easat-8412	116	5	adjusted	adjust	VERB
easat-8412	116	6	r2	r2	PROPN
easat-8412	116	7	q2	q2	PROPN
easat-8412	116	8	model	model	PROPN
easat-8412	116	9	fitness	fitness	PROPN
easat-8412	116	10	market	market	NOUN
easat-8412	116	11	performance	performance	NOUN
easat-8412	116	12	0.557	0.557	NUM
easat-8412	116	13	0.552	0.552	NUM
easat-8412	116	14	0.388	0.388	NUM
easat-8412	116	15	marketing	marketing	NOUN
easat-8412	116	16	capability	capability	NOUN
easat-8412	116	17	0.241	0.241	NUM
easat-8412	116	18	0.239	0.239	NUM
easat-8412	116	19	0.186	0.186	NUM
easat-8412	116	20	perceptual	perceptual	ADJ
easat-8412	116	21	product	product	NOUN
easat-8412	116	22	congruity	congruity	NOUN
easat-8412	116	23	0.322	0.322	NUM
easat-8412	116	24	0.316	0.316	NUM
easat-8412	116	25	0.244	0.244	NUM
easat-8412	116	26	product	product	NOUN
easat-8412	116	27	advantage	advantage	NOUN
easat-8412	116	28	0.221	0.221	NUM
easat-8412	116	29	0.219	0.219	NUM
easat-8412	116	30	0.168	0.168	NUM
easat-8412	116	31	srmr	srmr	PROPN
easat-8412	116	32	0.077	0.077	NUM
easat-8412	116	33	the	the	DET
easat-8412	116	34	inner	inner	ADJ
easat-8412	116	35	model	model	NOUN
easat-8412	116	36	analysis	analysis	NOUN
easat-8412	116	37	results	result	NOUN
easat-8412	116	38	presented	present	VERB
easat-8412	116	39	in	in	ADP
easat-8412	116	40	table	table	NOUN
easat-8412	116	41	2	2	NUM
easat-8412	116	42	indicate	indicate	VERB
easat-8412	116	43	that	that	SCONJ
easat-8412	116	44	the	the	DET
easat-8412	116	45	structural	structural	ADJ
easat-8412	116	46	model	model	NOUN
easat-8412	116	47	has	have	VERB
easat-8412	116	48	good	good	ADJ
easat-8412	116	49	predictive	predictive	ADJ
easat-8412	116	50	quality	quality	NOUN
easat-8412	116	51	and	and	CCONJ
easat-8412	116	52	a	a	DET
easat-8412	116	53	statistically	statistically	ADV
easat-8412	116	54	acceptable	acceptable	ADJ
easat-8412	116	55	structure	structure	NOUN
easat-8412	116	56	.	.	PUNCT
easat-8412	117	1	the	the	DET
easat-8412	117	2	highest	high	ADJ
easat-8412	117	3	r²	r²	NOUN
easat-8412	117	4	value	value	NOUN
easat-8412	117	5	is	be	AUX
easat-8412	117	6	found	find	VERB
easat-8412	117	7	in	in	ADP
easat-8412	117	8	the	the	DET
easat-8412	117	9	market	market	NOUN
easat-8412	117	10	performance	performance	NOUN
easat-8412	117	11	construct	construct	NOUN
easat-8412	117	12	(	(	PUNCT
easat-8412	117	13	0.557	0.557	NUM
easat-8412	117	14	)	)	PUNCT
easat-8412	117	15	,	,	PUNCT
easat-8412	117	16	indicating	indicate	VERB
easat-8412	117	17	that	that	SCONJ
easat-8412	117	18	55.7	55.7	NUM
easat-8412	117	19	%	%	NOUN
easat-8412	117	20	of	of	ADP
easat-8412	117	21	the	the	DET
easat-8412	117	22	variability	variability	NOUN
easat-8412	117	23	in	in	ADP
easat-8412	117	24	market	market	NOUN
easat-8412	117	25	performance	performance	NOUN
easat-8412	117	26	can	can	AUX
easat-8412	117	27	be	be	AUX
easat-8412	117	28	explained	explain	VERB
easat-8412	117	29	by	by	ADP
easat-8412	117	30	the	the	DET
easat-8412	117	31	exogenous	exogenous	ADJ
easat-8412	117	32	constructs	construct	NOUN
easat-8412	117	33	in	in	ADP
easat-8412	117	34	the	the	DET
easat-8412	117	35	model	model	NOUN
easat-8412	117	36	.	.	PUNCT
easat-8412	118	1	according	accord	VERB
easat-8412	118	2	to	to	ADP
easat-8412	118	3	hair	hair	NOUN
easat-8412	118	4	,	,	PUNCT
easat-8412	118	5	et	et	PROPN
easat-8412	118	6	al	al	PROPN
easat-8412	118	7	.	.	PUNCT
easat-8412	119	1	[	[	X
easat-8412	119	2	20	20	NUM
easat-8412	119	3	]	]	PUNCT
easat-8412	119	4	this	this	DET
easat-8412	119	5	value	value	NOUN
easat-8412	119	6	falls	fall	VERB
easat-8412	119	7	within	within	ADP
easat-8412	119	8	the	the	DET
easat-8412	119	9	moderate	moderate	ADJ
easat-8412	119	10	to	to	ADP
easat-8412	119	11	strong	strong	ADJ
easat-8412	119	12	category	category	NOUN
easat-8412	119	13	and	and	CCONJ
easat-8412	119	14	reflects	reflect	VERB
easat-8412	119	15	the	the	DET
easat-8412	119	16	substantial	substantial	ADJ
easat-8412	119	17	influence	influence	NOUN
easat-8412	119	18	of	of	ADP
easat-8412	119	19	the	the	DET
easat-8412	119	20	predictor	predictor	NOUN
easat-8412	119	21	variables	variable	NOUN
easat-8412	119	22	.	.	PUNCT
easat-8412	120	1	other	other	ADJ
easat-8412	120	2	constructs	construct	NOUN
easat-8412	120	3	such	such	ADJ
easat-8412	120	4	as	as	ADP
easat-8412	120	5	perceptual	perceptual	ADJ
easat-8412	120	6	product	product	NOUN
easat-8412	120	7	congruity	congruity	NOUN
easat-8412	120	8	(	(	PUNCT
easat-8412	120	9	r²	r²	NOUN
easat-8412	120	10	=	=	PUNCT
easat-8412	120	11	0.322	0.322	NUM
easat-8412	120	12	)	)	PUNCT
easat-8412	120	13	,	,	PUNCT
easat-8412	120	14	marketing	marketing	NOUN
easat-8412	120	15	capability	capability	NOUN
easat-8412	120	16	(	(	PUNCT
easat-8412	120	17	r²	r²	NOUN
easat-8412	120	18	=	=	PUNCT
easat-8412	120	19	0.241	0.241	NUM
easat-8412	120	20	)	)	PUNCT
easat-8412	120	21	,	,	PUNCT
easat-8412	120	22	and	and	CCONJ
easat-8412	120	23	product	product	NOUN
easat-8412	120	24	advantage	advantage	NOUN
easat-8412	120	25	(	(	PUNCT
easat-8412	120	26	r²	r²	NOUN
easat-8412	120	27	=	=	SYM
easat-8412	120	28	0.221	0.221	NUM
easat-8412	120	29	)	)	PUNCT
easat-8412	120	30	also	also	ADV
easat-8412	120	31	show	show	VERB
easat-8412	120	32	moderate	moderate	ADJ
easat-8412	120	33	determination	determination	NOUN
easat-8412	120	34	values	value	NOUN
easat-8412	120	35	,	,	PUNCT
easat-8412	120	36	yet	yet	ADV
easat-8412	120	37	remain	remain	VERB
easat-8412	120	38	conceptually	conceptually	ADV
easat-8412	120	39	significant	significant	ADJ
easat-8412	120	40	in	in	ADP
easat-8412	120	41	explaining	explain	VERB
easat-8412	120	42	the	the	DET
easat-8412	120	43	variability	variability	NOUN
easat-8412	120	44	of	of	ADP
easat-8412	120	45	these	these	DET
easat-8412	120	46	constructs	construct	NOUN
easat-8412	120	47	.	.	PUNCT
easat-8412	121	1	furthermore	furthermore	ADV
easat-8412	121	2	,	,	PUNCT
easat-8412	121	3	all	all	DET
easat-8412	121	4	constructs	construct	NOUN
easat-8412	121	5	show	show	VERB
easat-8412	121	6	positive	positive	ADJ
easat-8412	121	7	q²	q²	ADJ
easat-8412	121	8	values	value	NOUN
easat-8412	121	9	above	above	ADP
easat-8412	121	10	0.15	0.15	NUM
easat-8412	121	11	,	,	PUNCT
easat-8412	121	12	ranging	range	VERB
easat-8412	121	13	from	from	ADP
easat-8412	121	14	0.168	0.168	NUM
easat-8412	121	15	to	to	ADP
easat-8412	121	16	0.388	0.388	NUM
easat-8412	121	17	,	,	PUNCT
easat-8412	121	18	indicating	indicate	VERB
easat-8412	121	19	that	that	SCONJ
easat-8412	121	20	the	the	DET
easat-8412	121	21	model	model	NOUN
easat-8412	121	22	possesses	possess	VERB
easat-8412	121	23	predictive	predictive	ADJ
easat-8412	121	24	relevance	relevance	NOUN
easat-8412	121	25	for	for	ADP
easat-8412	121	26	all	all	DET
easat-8412	121	27	the	the	DET
easat-8412	121	28	endogenous	endogenous	ADJ
easat-8412	121	29	constructs	construct	NOUN
easat-8412	121	30	tested	test	VERB
easat-8412	121	31	.	.	PUNCT
easat-8412	122	1	the	the	DET
easat-8412	122	2	highest	high	ADJ
easat-8412	122	3	q²	q²	NOUN
easat-8412	122	4	value	value	NOUN
easat-8412	122	5	is	be	AUX
easat-8412	122	6	again	again	ADV
easat-8412	122	7	found	find	VERB
easat-8412	122	8	in	in	ADP
easat-8412	122	9	market	market	NOUN
easat-8412	122	10	performance	performance	NOUN
easat-8412	122	11	,	,	PUNCT
easat-8412	122	12	reinforcing	reinforce	VERB
easat-8412	122	13	its	its	PRON
easat-8412	122	14	position	position	NOUN
easat-8412	122	15	as	as	SCONJ
easat-8412	122	16	the	the	DET
easat-8412	122	17	primary	primary	ADJ
easat-8412	122	18	outcome	outcome	NOUN
easat-8412	122	19	construct	construct	NOUN
easat-8412	122	20	significantly	significantly	ADV
easat-8412	122	21	influenced	influence	VERB
easat-8412	122	22	by	by	ADP
easat-8412	122	23	other	other	ADJ
easat-8412	122	24	variables	variable	NOUN
easat-8412	122	25	.	.	PUNCT
easat-8412	123	1	in	in	ADP
easat-8412	123	2	terms	term	NOUN
easat-8412	123	3	of	of	ADP
easat-8412	123	4	overall	overall	ADJ
easat-8412	123	5	model	model	NOUN
easat-8412	123	6	fit	fit	PROPN
easat-8412	123	7	,	,	PUNCT
easat-8412	123	8	the	the	DET
easat-8412	123	9	srmr	srmr	PROPN
easat-8412	123	10	(	(	PUNCT
easat-8412	123	11	standardized	standardized	ADJ
easat-8412	123	12	root	root	NOUN
easat-8412	123	13	mean	mean	ADJ
easat-8412	123	14	square	square	ADJ
easat-8412	123	15	residual	residual	ADJ
easat-8412	123	16	)	)	PUNCT
easat-8412	123	17	value	value	NOUN
easat-8412	123	18	of	of	ADP
easat-8412	123	19	0.077	0.077	NUM
easat-8412	123	20	falls	fall	VERB
easat-8412	123	21	below	below	ADP
easat-8412	123	22	the	the	DET
easat-8412	123	23	0.08	0.08	NUM
easat-8412	123	24	threshold	threshold	NOUN
easat-8412	123	25	,	,	PUNCT
easat-8412	123	26	indicating	indicate	VERB
easat-8412	123	27	that	that	SCONJ
easat-8412	123	28	the	the	DET
easat-8412	123	29	model	model	NOUN
easat-8412	123	30	has	have	VERB
easat-8412	123	31	a	a	DET
easat-8412	123	32	good	good	ADJ
easat-8412	123	33	global	global	ADJ
easat-8412	123	34	fit	fit	NOUN
easat-8412	123	35	and	and	CCONJ
easat-8412	123	36	is	be	AUX
easat-8412	123	37	acceptable	acceptable	ADJ
easat-8412	123	38	in	in	ADP
easat-8412	123	39	terms	term	NOUN
easat-8412	123	40	of	of	ADP
easat-8412	123	41	goodness	goodness	NOUN
easat-8412	123	42	of	of	ADP
easat-8412	123	43	fit	fit	PROPN
easat-8412	123	44	.	.	PUNCT
easat-8412	124	1	overall	overall	ADV
easat-8412	124	2	,	,	PUNCT
easat-8412	124	3	these	these	DET
easat-8412	124	4	results	result	NOUN
easat-8412	124	5	demonstrate	demonstrate	VERB
easat-8412	124	6	that	that	SCONJ
easat-8412	124	7	the	the	DET
easat-8412	124	8	proposed	propose	VERB
easat-8412	124	9	structural	structural	ADJ
easat-8412	124	10	model	model	NOUN
easat-8412	124	11	has	have	VERB
easat-8412	124	12	adequate	adequate	ADJ
easat-8412	124	13	predictive	predictive	ADJ
easat-8412	124	14	capability	capability	NOUN
easat-8412	124	15	and	and	CCONJ
easat-8412	124	16	stable	stable	ADJ
easat-8412	124	17	inter	inter	ADJ
easat-8412	124	18	-	-	ADJ
easat-8412	124	19	construct	construct	ADJ
easat-8412	124	20	relationships	relationship	NOUN
easat-8412	124	21	,	,	PUNCT
easat-8412	124	22	making	make	VERB
easat-8412	124	23	it	it	PRON
easat-8412	124	24	suitable	suitable	ADJ
easat-8412	124	25	for	for	ADP
easat-8412	124	26	hypothesis	hypothesis	NOUN
easat-8412	124	27	testing	testing	NOUN
easat-8412	124	28	and	and	CCONJ
easat-8412	124	29	drawing	draw	VERB
easat-8412	124	30	theoretical	theoretical	ADJ
easat-8412	124	31	conclusions	conclusion	NOUN
easat-8412	124	32	.	.	PUNCT
easat-8412	125	1	2485	2485	NUM
easat-8412	125	2	edelweiss	edelweiss	PROPN
easat-8412	125	3	applied	apply	VERB
easat-8412	125	4	science	science	NOUN
easat-8412	125	5	and	and	CCONJ
easat-8412	125	6	technology	technology	NOUN
easat-8412	125	7	issn	issn	PROPN
easat-8412	125	8	:	:	PUNCT
easat-8412	125	9	2576	2576	NUM
easat-8412	125	10	-	-	SYM
easat-8412	125	11	8484	8484	NUM
easat-8412	125	12	vol	vol	NOUN
easat-8412	125	13	.	.	PROPN
easat-8412	126	1	9	9	NUM
easat-8412	126	2	,	,	PUNCT
easat-8412	126	3	no	no	INTJ
easat-8412	126	4	.	.	NOUN
easat-8412	126	5	6	6	NUM
easat-8412	126	6	:	:	SYM
easat-8412	126	7	2479	2479	NUM
easat-8412	126	8	-	-	SYM
easat-8412	126	9	2494	2494	NUM
easat-8412	126	10	,	,	PUNCT
easat-8412	126	11	2025	2025	NUM
easat-8412	126	12	doi	doi	NOUN
easat-8412	126	13	:	:	PUNCT
easat-8412	126	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	126	15	©	©	PROPN
easat-8412	126	16	2025	2025	NUM
easat-8412	126	17	by	by	ADP
easat-8412	126	18	the	the	DET
easat-8412	126	19	authors	author	NOUN
easat-8412	126	20	;	;	PUNCT
easat-8412	126	21	licensee	licensee	PROPN
easat-8412	126	22	learning	learn	VERB
easat-8412	126	23	gate	gate	NOUN
easat-8412	126	24	figure	figure	NOUN
easat-8412	126	25	2	2	NUM
easat-8412	126	26	.	.	PUNCT
easat-8412	127	1	blindfolding	blindfold	VERB
easat-8412	127	2	(	(	PUNCT
easat-8412	127	3	q2	q2	NOUN
easat-8412	127	4	)	)	PUNCT
easat-8412	127	5	.	.	PUNCT
easat-8412	128	1	figure	figure	NOUN
easat-8412	128	2	2	2	NUM
easat-8412	128	3	.	.	PUNCT
easat-8412	129	1	blindfolding	blindfold	VERB
easat-8412	129	2	(	(	PUNCT
easat-8412	129	3	q²	q²	PROPN
easat-8412	129	4	)	)	PUNCT
easat-8412	129	5	presents	present	VERB
easat-8412	129	6	the	the	DET
easat-8412	129	7	explanation	explanation	NOUN
easat-8412	129	8	of	of	ADP
easat-8412	129	9	the	the	DET
easat-8412	129	10	predictive	predictive	ADJ
easat-8412	129	11	relevance	relevance	NOUN
easat-8412	129	12	analysis	analysis	NOUN
easat-8412	129	13	conducted	conduct	VERB
easat-8412	129	14	for	for	ADP
easat-8412	129	15	the	the	DET
easat-8412	129	16	structural	structural	ADJ
easat-8412	129	17	model	model	NOUN
easat-8412	129	18	.	.	PUNCT
easat-8412	130	1	to	to	PART
easat-8412	130	2	assess	assess	VERB
easat-8412	130	3	the	the	DET
easat-8412	130	4	strength	strength	NOUN
easat-8412	130	5	and	and	CCONJ
easat-8412	130	6	predictive	predictive	ADJ
easat-8412	130	7	quality	quality	NOUN
easat-8412	130	8	of	of	ADP
easat-8412	130	9	the	the	DET
easat-8412	130	10	proposed	propose	VERB
easat-8412	130	11	structural	structural	ADJ
easat-8412	130	12	model	model	NOUN
easat-8412	130	13	,	,	PUNCT
easat-8412	130	14	an	an	DET
easat-8412	130	15	inner	inner	ADJ
easat-8412	130	16	model	model	NOUN
easat-8412	130	17	analysis	analysis	NOUN
easat-8412	130	18	was	be	AUX
easat-8412	130	19	carried	carry	VERB
easat-8412	130	20	out	out	ADP
easat-8412	130	21	using	use	VERB
easat-8412	130	22	several	several	ADJ
easat-8412	130	23	key	key	ADJ
easat-8412	130	24	indicators	indicator	NOUN
easat-8412	130	25	,	,	PUNCT
easat-8412	130	26	namely	namely	ADV
easat-8412	130	27	the	the	DET
easat-8412	130	28	coefficient	coefficient	NOUN
easat-8412	130	29	of	of	ADP
easat-8412	130	30	determination	determination	NOUN
easat-8412	130	31	(	(	PUNCT
easat-8412	130	32	r²	r²	NOUN
easat-8412	130	33	and	and	CCONJ
easat-8412	130	34	adjusted	adjust	VERB
easat-8412	130	35	r²	r²	NOUN
easat-8412	130	36	)	)	PUNCT
easat-8412	130	37	,	,	PUNCT
easat-8412	130	38	the	the	DET
easat-8412	130	39	q²	q²	ADJ
easat-8412	130	40	value	value	NOUN
easat-8412	130	41	(	(	PUNCT
easat-8412	130	42	predictive	predictive	ADJ
easat-8412	130	43	relevance	relevance	NOUN
easat-8412	130	44	)	)	PUNCT
easat-8412	130	45	,	,	PUNCT
easat-8412	130	46	and	and	CCONJ
easat-8412	130	47	the	the	DET
easat-8412	130	48	standardized	standardized	ADJ
easat-8412	130	49	root	root	NOUN
easat-8412	130	50	mean	mean	NOUN
easat-8412	130	51	square	square	ADJ
easat-8412	130	52	residual	residual	ADJ
easat-8412	130	53	(	(	PUNCT
easat-8412	130	54	srmr	srmr	PROPN
easat-8412	130	55	)	)	PUNCT
easat-8412	130	56	as	as	ADP
easat-8412	130	57	an	an	DET
easat-8412	130	58	overall	overall	ADJ
easat-8412	130	59	measure	measure	NOUN
easat-8412	130	60	of	of	ADP
easat-8412	130	61	model	model	NOUN
easat-8412	130	62	fit	fit	PROPN
easat-8412	130	63	.	.	PUNCT
easat-8412	131	1	the	the	DET
easat-8412	131	2	r²	r²	NOUN
easat-8412	131	3	value	value	NOUN
easat-8412	131	4	indicates	indicate	VERB
easat-8412	131	5	the	the	DET
easat-8412	131	6	extent	extent	NOUN
easat-8412	131	7	to	to	PART
easat-8412	131	8	which	which	PRON
easat-8412	131	9	the	the	DET
easat-8412	131	10	variance	variance	NOUN
easat-8412	131	11	in	in	ADP
easat-8412	131	12	the	the	DET
easat-8412	131	13	endogenous	endogenous	ADJ
easat-8412	131	14	constructs	construct	NOUN
easat-8412	131	15	can	can	AUX
easat-8412	131	16	be	be	AUX
easat-8412	131	17	explained	explain	VERB
easat-8412	131	18	by	by	ADP
easat-8412	131	19	the	the	DET
easat-8412	131	20	exogenous	exogenous	ADJ
easat-8412	131	21	constructs	construct	NOUN
easat-8412	131	22	in	in	ADP
easat-8412	131	23	the	the	DET
easat-8412	131	24	model	model	NOUN
easat-8412	131	25	,	,	PUNCT
easat-8412	131	26	while	while	SCONJ
easat-8412	131	27	a	a	DET
easat-8412	131	28	q²	q²	NOUN
easat-8412	131	29	value	value	NOUN
easat-8412	131	30	greater	great	ADJ
easat-8412	131	31	than	than	ADP
easat-8412	131	32	0	0	NUM
easat-8412	131	33	indicates	indicate	VERB
easat-8412	131	34	the	the	DET
easat-8412	131	35	presence	presence	NOUN
easat-8412	131	36	of	of	ADP
easat-8412	131	37	predictive	predictive	ADJ
easat-8412	131	38	relevance	relevance	NOUN
easat-8412	131	39	.	.	PUNCT
easat-8412	132	1	4.4	4.4	NUM
easat-8412	132	2	.	.	PUNCT
easat-8412	133	1	direct	direct	ADJ
easat-8412	133	2	hypothesis	hypothesis	NOUN
easat-8412	133	3	testing	testing	NOUN
easat-8412	133	4	table	table	NOUN
easat-8412	133	5	3	3	X
easat-8412	133	6	.	.	PUNCT
easat-8412	134	1	direct	direct	ADJ
easat-8412	134	2	hypothesis	hypothesis	NOUN
easat-8412	134	3	testing	testing	NOUN
easat-8412	134	4	.	.	PUNCT
easat-8412	135	1	direct	direct	ADJ
easat-8412	135	2	path	path	NOUN
easat-8412	136	1	β	β	X
easat-8412	136	2	m	m	VERB
easat-8412	136	3	stdev	stdev	PROPN
easat-8412	136	4	t	t	PROPN
easat-8412	136	5	-	-	PUNCT
easat-8412	136	6	statistics	statistic	NOUN
easat-8412	136	7	p	p	NOUN
easat-8412	136	8	-	-	PUNCT
easat-8412	136	9	values	value	NOUN
easat-8412	136	10	h1	h1	VERB
easat-8412	136	11	ip	ip	NOUN
easat-8412	136	12	→	→	SYM
easat-8412	136	13	mp	mp	NOUN
easat-8412	136	14	0.212	0.212	NUM
easat-8412	136	15	0.215	0.215	NUM
easat-8412	136	16	0.072	0.072	NUM
easat-8412	136	17	2.961	2.961	NUM
easat-8412	136	18	0.003	0.003	NUM
easat-8412	136	19	h2	h2	NOUN
easat-8412	136	20	mc	mc	PROPN
easat-8412	136	21	→	→	SYM
easat-8412	136	22	mp	mp	PROPN
easat-8412	136	23	0.253	0.253	NUM
easat-8412	136	24	0.256	0.256	NUM
easat-8412	136	25	0.070	0.070	NUM
easat-8412	136	26	3.592	3.592	NUM
easat-8412	136	27	0.000	0.000	NUM
easat-8412	136	28	h3	h3	NOUN
easat-8412	136	29	pa	pa	PROPN
easat-8412	136	30	→	→	SYM
easat-8412	136	31	mp	mp	PROPN
easat-8412	136	32	0.277	0.277	NUM
easat-8412	136	33	0.273	0.273	NUM
easat-8412	136	34	0.073	0.073	NUM
easat-8412	136	35	3.778	3.778	NUM
easat-8412	136	36	0.000	0.000	NUM
easat-8412	136	37	h4	h4	PROPN
easat-8412	136	38	ppc	ppc	NOUN
easat-8412	136	39	→	→	SYM
easat-8412	136	40	mp	mp	NOUN
easat-8412	136	41	0.226	0.226	NUM
easat-8412	136	42	0.219	0.219	NUM
easat-8412	136	43	0.060	0.060	NUM
easat-8412	136	44	3.778	3.778	NUM
easat-8412	136	45	0.000	0.000	NUM
easat-8412	136	46	h5	h5	NOUN
easat-8412	136	47	ip	ip	NOUN
easat-8412	136	48	→	→	SYM
easat-8412	136	49	mc	mc	PROPN
easat-8412	136	50	0.491	0.491	NUM
easat-8412	136	51	0.500	0.500	NUM
easat-8412	136	52	0.068	0.068	NUM
easat-8412	136	53	7.171	7.171	NUM
easat-8412	136	54	0.000	0.000	NUM
easat-8412	136	55	h6	h6	PROPN
easat-8412	136	56	ip	ip	NOUN
easat-8412	136	57	→	→	SYM
easat-8412	136	58	pa	pa	PROPN
easat-8412	136	59	0.470	0.470	NUM
easat-8412	136	60	0.476	0.476	NUM
easat-8412	136	61	0.071	0.071	NUM
easat-8412	136	62	6.597	6.597	NUM
easat-8412	136	63	0.000	0.000	NUM
easat-8412	136	64	h7	h7	PROPN
easat-8412	136	65	ip	ip	NOUN
easat-8412	136	66	→	→	SYM
easat-8412	136	67	ppc	ppc	NOUN
easat-8412	136	68	0.246	0.246	NUM
easat-8412	136	69	0.247	0.247	NUM
easat-8412	136	70	0.073	0.073	NUM
easat-8412	136	71	3.366	3.366	NUM
easat-8412	136	72	0.001	0.001	NUM
easat-8412	136	73	h8	h8	PROPN
easat-8412	136	74	mc	mc	PROPN
easat-8412	136	75	→	→	SYM
easat-8412	136	76	ppc	ppc	NOUN
easat-8412	136	77	0.275	0.275	NUM
easat-8412	136	78	0.276	0.276	NUM
easat-8412	136	79	0.077	0.077	NUM
easat-8412	136	80	3.558	3.558	NUM
easat-8412	136	81	0.000	0.000	NUM
easat-8412	136	82	h9	h9	NOUN
easat-8412	136	83	pa	pa	PROPN
easat-8412	136	84	→	→	SYM
easat-8412	136	85	ppc	ppc	NOUN
easat-8412	136	86	0.183	0.183	NUM
easat-8412	136	87	0.174	0.174	NUM
easat-8412	136	88	0.069	0.069	NUM
easat-8412	136	89	2.64	2.64	NUM
easat-8412	136	90	0.009	0.009	NUM
easat-8412	136	91	note	note	NOUN
easat-8412	136	92	(	(	PUNCT
easat-8412	136	93	s	s	X
easat-8412	136	94	):	):	PUNCT
easat-8412	136	95	mc	mc	PROPN
easat-8412	136	96	(	(	PUNCT
easat-8412	136	97	marketing	marketing	NOUN
easat-8412	136	98	capability	capability	NOUN
easat-8412	136	99	)	)	PUNCT
easat-8412	136	100	;	;	PUNCT
easat-8412	136	101	pa	pa	PROPN
easat-8412	136	102	(	(	PUNCT
easat-8412	136	103	product	product	NOUN
easat-8412	136	104	advantage	advantage	NOUN
easat-8412	136	105	)	)	PUNCT
easat-8412	136	106	;	;	PUNCT
easat-8412	136	107	ppc	ppc	NOUN
easat-8412	136	108	(	(	PUNCT
easat-8412	136	109	perceptual	perceptual	ADJ
easat-8412	136	110	product	product	NOUN
easat-8412	136	111	congruity	congruity	NOUN
easat-8412	136	112	)	)	PUNCT
easat-8412	136	113	;	;	PUNCT
easat-8412	136	114	mc	mc	PROPN
easat-8412	136	115	(	(	PUNCT
easat-8412	136	116	market	market	NOUN
easat-8412	136	117	performance	performance	NOUN
easat-8412	136	118	)	)	PUNCT
easat-8412	136	119	.	.	PUNCT
easat-8412	137	1	based	base	VERB
easat-8412	137	2	on	on	ADP
easat-8412	137	3	table	table	NOUN
easat-8412	137	4	3	3	NUM
easat-8412	137	5	,	,	PUNCT
easat-8412	137	6	all	all	DET
easat-8412	137	7	hypotheses	hypothesis	NOUN
easat-8412	137	8	from	from	ADP
easat-8412	137	9	h1	h1	NOUN
easat-8412	137	10	to	to	ADP
easat-8412	137	11	h9	h9	PROPN
easat-8412	137	12	are	be	AUX
easat-8412	137	13	statistically	statistically	ADV
easat-8412	137	14	significant	significant	ADJ
easat-8412	137	15	(	(	PUNCT
easat-8412	137	16	p	p	X
easat-8412	137	17	<	<	X
easat-8412	137	18	0.05	0.05	NUM
easat-8412	137	19	)	)	PUNCT
easat-8412	137	20	,	,	PUNCT
easat-8412	137	21	indicating	indicate	VERB
easat-8412	137	22	that	that	SCONJ
easat-8412	137	23	the	the	DET
easat-8412	137	24	structural	structural	ADJ
easat-8412	137	25	model	model	NOUN
easat-8412	137	26	developed	develop	VERB
easat-8412	137	27	in	in	ADP
easat-8412	137	28	this	this	DET
easat-8412	137	29	study	study	NOUN
easat-8412	137	30	is	be	AUX
easat-8412	137	31	supported	support	VERB
easat-8412	137	32	by	by	ADP
easat-8412	137	33	empirical	empirical	ADJ
easat-8412	137	34	data	datum	NOUN
easat-8412	137	35	.	.	PUNCT
easat-8412	138	1	2486	2486	NUM
easat-8412	138	2	edelweiss	edelweiss	PROPN
easat-8412	138	3	applied	apply	VERB
easat-8412	138	4	science	science	NOUN
easat-8412	138	5	and	and	CCONJ
easat-8412	138	6	technology	technology	NOUN
easat-8412	138	7	issn	issn	PROPN
easat-8412	138	8	:	:	PUNCT
easat-8412	138	9	2576	2576	NUM
easat-8412	138	10	-	-	SYM
easat-8412	138	11	8484	8484	NUM
easat-8412	138	12	vol	vol	NOUN
easat-8412	138	13	.	.	PROPN
easat-8412	139	1	9	9	NUM
easat-8412	139	2	,	,	PUNCT
easat-8412	139	3	no	no	INTJ
easat-8412	139	4	.	.	NOUN
easat-8412	139	5	6	6	NUM
easat-8412	139	6	:	:	SYM
easat-8412	139	7	2479	2479	NUM
easat-8412	139	8	-	-	SYM
easat-8412	139	9	2494	2494	NUM
easat-8412	139	10	,	,	PUNCT
easat-8412	139	11	2025	2025	NUM
easat-8412	139	12	doi	doi	NOUN
easat-8412	139	13	:	:	PUNCT
easat-8412	139	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	139	15	©	©	PROPN
easat-8412	139	16	2025	2025	NUM
easat-8412	139	17	by	by	ADP
easat-8412	139	18	the	the	DET
easat-8412	139	19	authors	author	NOUN
easat-8412	139	20	;	;	PUNCT
easat-8412	139	21	licensee	licensee	PROPN
easat-8412	139	22	learning	learn	VERB
easat-8412	139	23	gate	gate	PROPN
easat-8412	139	24	h1	h1	PROPN
easat-8412	139	25	:	:	PUNCT
easat-8412	139	26	indicates	indicate	VERB
easat-8412	139	27	that	that	SCONJ
easat-8412	139	28	innovative	innovative	ADJ
easat-8412	139	29	performance	performance	NOUN
easat-8412	139	30	(	(	PUNCT
easat-8412	139	31	ip	ip	NOUN
easat-8412	139	32	)	)	PUNCT
easat-8412	139	33	has	have	VERB
easat-8412	139	34	a	a	DET
easat-8412	139	35	positive	positive	ADJ
easat-8412	139	36	and	and	CCONJ
easat-8412	139	37	significant	significant	ADJ
easat-8412	139	38	effect	effect	NOUN
easat-8412	139	39	on	on	ADP
easat-8412	139	40	market	market	NOUN
easat-8412	139	41	performance	performance	NOUN
easat-8412	139	42	(	(	PUNCT
easat-8412	139	43	mp	mp	PROPN
easat-8412	139	44	)	)	PUNCT
easat-8412	139	45	(	(	PUNCT
easat-8412	139	46	β	β	X
easat-8412	139	47	=	=	PUNCT
easat-8412	139	48	0.212	0.212	NUM
easat-8412	139	49	;	;	PUNCT
easat-8412	139	50	t	t	NOUN
easat-8412	139	51	=	=	PUNCT
easat-8412	139	52	2.961	2.961	NUM
easat-8412	139	53	;	;	PUNCT
easat-8412	139	54	p	p	X
easat-8412	139	55	=	=	NOUN
easat-8412	139	56	0.003	0.003	NUM
easat-8412	139	57	)	)	PUNCT
easat-8412	139	58	.	.	PUNCT
easat-8412	140	1	this	this	PRON
easat-8412	140	2	means	mean	VERB
easat-8412	140	3	that	that	SCONJ
easat-8412	140	4	the	the	PRON
easat-8412	140	5	higher	high	ADJ
easat-8412	140	6	the	the	DET
easat-8412	140	7	innovative	innovative	ADJ
easat-8412	140	8	performance	performance	NOUN
easat-8412	140	9	of	of	ADP
easat-8412	140	10	a	a	DET
easat-8412	140	11	business	business	NOUN
easat-8412	140	12	,	,	PUNCT
easat-8412	140	13	the	the	PRON
easat-8412	140	14	greater	great	ADJ
easat-8412	140	15	its	its	PRON
easat-8412	140	16	market	market	NOUN
easat-8412	140	17	performance	performance	NOUN
easat-8412	140	18	.	.	PUNCT
easat-8412	141	1	h2	h2	NOUN
easat-8412	141	2	:	:	PUNCT
easat-8412	141	3	tests	test	VERB
easat-8412	141	4	the	the	DET
easat-8412	141	5	effect	effect	NOUN
easat-8412	141	6	of	of	ADP
easat-8412	141	7	marketing	marketing	NOUN
easat-8412	141	8	capability	capability	NOUN
easat-8412	141	9	(	(	PUNCT
easat-8412	141	10	mc	mc	NOUN
easat-8412	141	11	)	)	PUNCT
easat-8412	141	12	on	on	ADP
easat-8412	141	13	market	market	NOUN
easat-8412	141	14	performance	performance	NOUN
easat-8412	141	15	,	,	PUNCT
easat-8412	141	16	and	and	CCONJ
easat-8412	141	17	the	the	DET
easat-8412	141	18	result	result	NOUN
easat-8412	141	19	is	be	AUX
easat-8412	141	20	significant	significant	ADJ
easat-8412	141	21	(	(	PUNCT
easat-8412	141	22	β	β	X
easat-8412	141	23	=	=	PUNCT
easat-8412	141	24	0.253	0.253	NUM
easat-8412	141	25	;	;	PUNCT
easat-8412	141	26	t	t	NOUN
easat-8412	141	27	=	=	PUNCT
easat-8412	141	28	3.592	3.592	NUM
easat-8412	141	29	;	;	PUNCT
easat-8412	141	30	p	p	X
easat-8412	141	31	=	=	NOUN
easat-8412	141	32	0.000	0.000	NUM
easat-8412	141	33	)	)	PUNCT
easat-8412	141	34	.	.	PUNCT
easat-8412	142	1	this	this	PRON
easat-8412	142	2	shows	show	VERB
easat-8412	142	3	that	that	SCONJ
easat-8412	142	4	strong	strong	ADJ
easat-8412	142	5	marketing	marketing	NOUN
easat-8412	142	6	capabilities	capability	NOUN
easat-8412	142	7	directly	directly	ADV
easat-8412	142	8	contribute	contribute	VERB
easat-8412	142	9	to	to	ADP
easat-8412	142	10	improved	improve	VERB
easat-8412	142	11	market	market	NOUN
easat-8412	142	12	performance	performance	NOUN
easat-8412	142	13	.	.	PUNCT
easat-8412	143	1	h3	h3	NOUN
easat-8412	143	2	:	:	PUNCT
easat-8412	143	3	confirms	confirm	VERB
easat-8412	143	4	that	that	SCONJ
easat-8412	143	5	product	product	NOUN
easat-8412	143	6	advantage	advantage	NOUN
easat-8412	143	7	(	(	PUNCT
easat-8412	143	8	pa	pa	NOUN
easat-8412	143	9	)	)	PUNCT
easat-8412	143	10	significantly	significantly	ADV
easat-8412	143	11	affects	affect	VERB
easat-8412	143	12	market	market	NOUN
easat-8412	143	13	performance	performance	NOUN
easat-8412	143	14	(	(	PUNCT
easat-8412	143	15	β	β	X
easat-8412	143	16	=	=	SYM
easat-8412	143	17	0.277	0.277	NUM
easat-8412	143	18	;	;	PUNCT
easat-8412	143	19	t	t	PROPN
easat-8412	143	20	=	=	SYM
easat-8412	143	21	3.778	3.778	NUM
easat-8412	143	22	;	;	PUNCT
easat-8412	143	23	p	p	X
easat-8412	143	24	=	=	NOUN
easat-8412	143	25	0.000	0.000	NUM
easat-8412	143	26	)	)	PUNCT
easat-8412	143	27	,	,	PUNCT
easat-8412	143	28	meaning	mean	VERB
easat-8412	143	29	that	that	SCONJ
easat-8412	143	30	product	product	NOUN
easat-8412	143	31	superiority	superiority	NOUN
easat-8412	143	32	positively	positively	ADV
easat-8412	143	33	impacts	impact	VERB
easat-8412	143	34	market	market	NOUN
easat-8412	143	35	outcomes	outcome	NOUN
easat-8412	143	36	.	.	PUNCT
easat-8412	144	1	h4	h4	PROPN
easat-8412	144	2	:	:	PUNCT
easat-8412	144	3	shows	show	VERB
easat-8412	144	4	that	that	SCONJ
easat-8412	144	5	perceptual	perceptual	ADJ
easat-8412	144	6	product	product	NOUN
easat-8412	144	7	congruity	congruity	NOUN
easat-8412	144	8	(	(	PUNCT
easat-8412	144	9	ppc	ppc	NOUN
easat-8412	144	10	)	)	PUNCT
easat-8412	144	11	also	also	ADV
easat-8412	144	12	significantly	significantly	ADV
easat-8412	144	13	influences	influence	VERB
easat-8412	144	14	market	market	NOUN
easat-8412	144	15	performance	performance	NOUN
easat-8412	144	16	(	(	PUNCT
easat-8412	144	17	β	β	X
easat-8412	144	18	=	=	PUNCT
easat-8412	144	19	0.226	0.226	NUM
easat-8412	144	20	;	;	PUNCT
easat-8412	144	21	t	t	PROPN
easat-8412	144	22	=	=	SYM
easat-8412	144	23	3.778	3.778	NUM
easat-8412	144	24	;	;	PUNCT
easat-8412	144	25	p	p	X
easat-8412	144	26	=	=	NOUN
easat-8412	144	27	0.000	0.000	NUM
easat-8412	144	28	)	)	PUNCT
easat-8412	144	29	,	,	PUNCT
easat-8412	144	30	suggesting	suggest	VERB
easat-8412	144	31	that	that	SCONJ
easat-8412	144	32	consumers	consumer	NOUN
easat-8412	144	33	’	’	PART
easat-8412	144	34	perception	perception	NOUN
easat-8412	144	35	of	of	ADP
easat-8412	144	36	product	product	NOUN
easat-8412	144	37	congruity	congruity	NOUN
easat-8412	144	38	drives	drive	VERB
easat-8412	144	39	better	well	ADJ
easat-8412	144	40	market	market	NOUN
easat-8412	144	41	performance	performance	NOUN
easat-8412	144	42	.	.	PUNCT
easat-8412	145	1	h5	h5	PROPN
easat-8412	145	2	:	:	PUNCT
easat-8412	145	3	demonstrates	demonstrate	VERB
easat-8412	145	4	that	that	SCONJ
easat-8412	145	5	innovative	innovative	ADJ
easat-8412	145	6	performance	performance	NOUN
easat-8412	145	7	has	have	VERB
easat-8412	145	8	a	a	DET
easat-8412	145	9	strong	strong	ADJ
easat-8412	145	10	influence	influence	NOUN
easat-8412	145	11	on	on	ADP
easat-8412	145	12	marketing	marketing	NOUN
easat-8412	145	13	capability	capability	NOUN
easat-8412	145	14	(	(	PUNCT
easat-8412	145	15	β	β	NOUN
easat-8412	145	16	=	=	SYM
easat-8412	145	17	0.491	0.491	NUM
easat-8412	145	18	;	;	PUNCT
easat-8412	145	19	t	t	X
easat-8412	145	20	=	=	PROPN
easat-8412	145	21	7.171	7.171	NUM
easat-8412	145	22	;	;	PUNCT
easat-8412	145	23	p	p	X
easat-8412	145	24	=	=	NOUN
easat-8412	145	25	0.000	0.000	NUM
easat-8412	145	26	)	)	PUNCT
easat-8412	145	27	.	.	PUNCT
easat-8412	146	1	this	this	PRON
easat-8412	146	2	indicates	indicate	VERB
easat-8412	146	3	that	that	SCONJ
easat-8412	146	4	innovation	innovation	NOUN
easat-8412	146	5	directly	directly	ADV
easat-8412	146	6	enhances	enhance	VERB
easat-8412	146	7	a	a	DET
easat-8412	146	8	business	business	NOUN
easat-8412	146	9	's	's	PART
easat-8412	146	10	marketing	marketing	NOUN
easat-8412	146	11	capacity	capacity	NOUN
easat-8412	146	12	.	.	PUNCT
easat-8412	147	1	h6	h6	NOUN
easat-8412	147	2	:	:	PUNCT
easat-8412	147	3	tests	test	VERB
easat-8412	147	4	the	the	DET
easat-8412	147	5	effect	effect	NOUN
easat-8412	147	6	of	of	ADP
easat-8412	147	7	innovative	innovative	ADJ
easat-8412	147	8	performance	performance	NOUN
easat-8412	147	9	on	on	ADP
easat-8412	147	10	product	product	NOUN
easat-8412	147	11	advantage	advantage	NOUN
easat-8412	147	12	,	,	PUNCT
easat-8412	147	13	which	which	PRON
easat-8412	147	14	is	be	AUX
easat-8412	147	15	also	also	ADV
easat-8412	147	16	significant	significant	ADJ
easat-8412	147	17	(	(	PUNCT
easat-8412	147	18	β	β	X
easat-8412	147	19	=	=	SYM
easat-8412	147	20	0.470	0.470	NUM
easat-8412	147	21	;	;	PUNCT
easat-8412	147	22	t	t	NOUN
easat-8412	147	23	=	=	PUNCT
easat-8412	147	24	6.597	6.597	NUM
easat-8412	147	25	;	;	PUNCT
easat-8412	147	26	p	p	X
easat-8412	147	27	=	=	NOUN
easat-8412	147	28	0.000	0.000	NUM
easat-8412	147	29	)	)	PUNCT
easat-8412	147	30	,	,	PUNCT
easat-8412	147	31	suggesting	suggest	VERB
easat-8412	147	32	that	that	SCONJ
easat-8412	147	33	more	more	ADJ
easat-8412	147	34	innovative	innovative	ADJ
easat-8412	147	35	businesses	business	NOUN
easat-8412	147	36	tend	tend	VERB
easat-8412	147	37	to	to	PART
easat-8412	147	38	produce	produce	VERB
easat-8412	147	39	superior	superior	ADJ
easat-8412	147	40	products	product	NOUN
easat-8412	147	41	.	.	PUNCT
easat-8412	148	1	h7	h7	PROPN
easat-8412	148	2	:	:	PUNCT
easat-8412	148	3	shows	show	VERB
easat-8412	148	4	that	that	SCONJ
easat-8412	148	5	innovative	innovative	ADJ
easat-8412	148	6	performance	performance	NOUN
easat-8412	148	7	positively	positively	ADV
easat-8412	148	8	affects	affect	VERB
easat-8412	148	9	perceptual	perceptual	ADJ
easat-8412	148	10	product	product	NOUN
easat-8412	148	11	congruity	congruity	NOUN
easat-8412	148	12	(	(	PUNCT
easat-8412	148	13	β	β	X
easat-8412	148	14	=	=	SYM
easat-8412	148	15	0.246	0.246	NUM
easat-8412	148	16	;	;	PUNCT
easat-8412	148	17	t	t	PROPN
easat-8412	148	18	=	=	SYM
easat-8412	148	19	3.366	3.366	NUM
easat-8412	148	20	;	;	PUNCT
easat-8412	149	1	p	p	X
easat-8412	149	2	=	=	NOUN
easat-8412	149	3	0.001	0.001	NUM
easat-8412	149	4	)	)	PUNCT
easat-8412	149	5	,	,	PUNCT
easat-8412	149	6	meaning	mean	VERB
easat-8412	149	7	that	that	SCONJ
easat-8412	149	8	innovation	innovation	NOUN
easat-8412	149	9	contributes	contribute	VERB
easat-8412	149	10	to	to	ADP
easat-8412	149	11	forming	form	VERB
easat-8412	149	12	positive	positive	ADJ
easat-8412	149	13	consumer	consumer	NOUN
easat-8412	149	14	perceptions	perception	NOUN
easat-8412	149	15	of	of	ADP
easat-8412	149	16	product	product	NOUN
easat-8412	149	17	congruity	congruity	NOUN
easat-8412	149	18	.	.	PUNCT
easat-8412	150	1	h8	h8	PROPN
easat-8412	150	2	:	:	PUNCT
easat-8412	150	3	confirms	confirm	VERB
easat-8412	150	4	that	that	SCONJ
easat-8412	150	5	marketing	marketing	NOUN
easat-8412	150	6	capability	capability	NOUN
easat-8412	150	7	has	have	VERB
easat-8412	150	8	a	a	DET
easat-8412	150	9	significant	significant	ADJ
easat-8412	150	10	impact	impact	NOUN
easat-8412	150	11	on	on	ADP
easat-8412	150	12	perceptual	perceptual	ADJ
easat-8412	150	13	product	product	NOUN
easat-8412	150	14	congruity	congruity	NOUN
easat-8412	150	15	(	(	PUNCT
easat-8412	150	16	β	β	X
easat-8412	150	17	=	=	SYM
easat-8412	150	18	0.275	0.275	NUM
easat-8412	150	19	;	;	PUNCT
easat-8412	150	20	t	t	NOUN
easat-8412	150	21	=	=	PUNCT
easat-8412	150	22	3.558	3.558	NUM
easat-8412	150	23	;	;	PUNCT
easat-8412	150	24	p	p	X
easat-8412	150	25	=	=	NOUN
easat-8412	150	26	0.000	0.000	NUM
easat-8412	150	27	)	)	PUNCT
easat-8412	150	28	,	,	PUNCT
easat-8412	150	29	indicating	indicate	VERB
easat-8412	150	30	that	that	SCONJ
easat-8412	150	31	marketing	marketing	NOUN
easat-8412	150	32	ability	ability	NOUN
easat-8412	150	33	influences	influence	VERB
easat-8412	150	34	how	how	SCONJ
easat-8412	150	35	the	the	DET
easat-8412	150	36	market	market	NOUN
easat-8412	150	37	perceives	perceive	VERB
easat-8412	150	38	the	the	DET
easat-8412	150	39	product	product	NOUN
easat-8412	150	40	.	.	PUNCT
easat-8412	151	1	h9	h9	NOUN
easat-8412	151	2	:	:	PUNCT
easat-8412	151	3	demonstrates	demonstrate	VERB
easat-8412	151	4	that	that	PRON
easat-8412	151	5	product	product	NOUN
easat-8412	151	6	advantage	advantage	NOUN
easat-8412	151	7	also	also	ADV
easat-8412	151	8	significantly	significantly	ADV
easat-8412	151	9	affects	affect	VERB
easat-8412	151	10	perceptual	perceptual	ADJ
easat-8412	151	11	product	product	NOUN
easat-8412	151	12	congruity	congruity	NOUN
easat-8412	151	13	(	(	PUNCT
easat-8412	151	14	β	β	X
easat-8412	151	15	=	=	SYM
easat-8412	151	16	0.183	0.183	NUM
easat-8412	151	17	;	;	PUNCT
easat-8412	151	18	t	t	X
easat-8412	151	19	=	=	PUNCT
easat-8412	151	20	2.640	2.640	NUM
easat-8412	151	21	;	;	PUNCT
easat-8412	151	22	p	p	X
easat-8412	151	23	=	=	NOUN
easat-8412	151	24	0.009	0.009	NUM
easat-8412	151	25	)	)	PUNCT
easat-8412	151	26	,	,	PUNCT
easat-8412	151	27	suggesting	suggest	VERB
easat-8412	151	28	that	that	SCONJ
easat-8412	151	29	superior	superior	ADJ
easat-8412	151	30	products	product	NOUN
easat-8412	151	31	shape	shape	VERB
easat-8412	151	32	consumers	consumer	NOUN
easat-8412	151	33	’	'	PUNCT
easat-8412	151	34	perception	perception	NOUN
easat-8412	151	35	of	of	ADP
easat-8412	151	36	product	product	NOUN
easat-8412	151	37	relevance	relevance	NOUN
easat-8412	151	38	to	to	ADP
easat-8412	151	39	their	their	PRON
easat-8412	151	40	needs	need	NOUN
easat-8412	151	41	.	.	PUNCT
easat-8412	152	1	thus	thus	ADV
easat-8412	152	2	,	,	PUNCT
easat-8412	152	3	all	all	DET
easat-8412	152	4	paths	path	NOUN
easat-8412	152	5	from	from	ADP
easat-8412	152	6	h1	h1	NOUN
easat-8412	152	7	to	to	ADP
easat-8412	152	8	h9	h9	NOUN
easat-8412	152	9	show	show	VERB
easat-8412	152	10	consistent	consistent	ADJ
easat-8412	152	11	and	and	CCONJ
easat-8412	152	12	significant	significant	ADJ
easat-8412	152	13	results	result	NOUN
easat-8412	152	14	,	,	PUNCT
easat-8412	152	15	supporting	support	VERB
easat-8412	152	16	the	the	DET
easat-8412	152	17	theoretical	theoretical	ADJ
easat-8412	152	18	model	model	NOUN
easat-8412	152	19	developed	develop	VERB
easat-8412	152	20	in	in	ADP
easat-8412	152	21	this	this	DET
easat-8412	152	22	study	study	NOUN
easat-8412	152	23	.	.	PUNCT
easat-8412	153	1	4.5	4.5	NUM
easat-8412	153	2	.	.	PUNCT
easat-8412	154	1	mediation	mediation	NOUN
easat-8412	154	2	analysis	analysis	NOUN
easat-8412	154	3	(	(	PUNCT
easat-8412	154	4	variance	variance	NOUN
easat-8412	154	5	accounted	account	VERB
easat-8412	154	6	for	for	ADP
easat-8412	154	7	/	/	SYM
easat-8412	154	8	vaf	vaf	PROPN
easat-8412	154	9	)	)	PUNCT
easat-8412	154	10	table	table	NOUN
easat-8412	154	11	4	4	NUM
easat-8412	154	12	.	.	PUNCT
easat-8412	155	1	mediation	mediation	NOUN
easat-8412	155	2	analysis	analysis	NOUN
easat-8412	155	3	(	(	PUNCT
easat-8412	155	4	variance	variance	NOUN
easat-8412	155	5	accounted	account	VERB
easat-8412	155	6	for	for	ADP
easat-8412	155	7	/	/	SYM
easat-8412	155	8	vaf	vaf	PROPN
easat-8412	155	9	)	)	PUNCT
easat-8412	155	10	.	.	PUNCT
easat-8412	156	1	pathways	pathway	NOUN
easat-8412	156	2	p	p	NOUN
easat-8412	156	3	-	-	PUNCT
easat-8412	156	4	values	value	NOUN
easat-8412	156	5	vaf	vaf	PROPN
easat-8412	156	6	h10	h10	PROPN
easat-8412	156	7	ip	ip	PROPN
easat-8412	156	8	→	→	SYM
easat-8412	156	9	mc	mc	PROPN
easat-8412	156	10	→	→	SYM
easat-8412	156	11	mp	mp	PROPN
easat-8412	156	12	0.007	0.007	NUM
easat-8412	156	13	43.34	43.34	NUM
easat-8412	156	14	%	%	NOUN
easat-8412	156	15	h11	h11	PROPN
easat-8412	156	16	mc	mc	PROPN
easat-8412	156	17	→	→	SYM
easat-8412	156	18	ppc	ppc	PROPN
easat-8412	156	19	→	→	SYM
easat-8412	156	20	mp	mp	PROPN
easat-8412	156	21	0.022	0.022	NUM
easat-8412	156	22	23.46	23.46	NUM
easat-8412	156	23	%	%	NOUN
easat-8412	156	24	h12	h12	NOUN
easat-8412	156	25	ip	ip	NOUN
easat-8412	156	26	→	→	SYM
easat-8412	156	27	ppc	ppc	NOUN
easat-8412	156	28	→	→	SYM
easat-8412	156	29	mp	mp	NOUN
easat-8412	156	30	0.027	0.027	NUM
easat-8412	156	31	25.51	25.51	NUM
easat-8412	156	32	%	%	NOUN
easat-8412	156	33	h13	h13	NOUN
easat-8412	156	34	ip	ip	NOUN
easat-8412	156	35	→	→	SYM
easat-8412	156	36	pa	pa	PROPN
easat-8412	156	37	→	→	SYM
easat-8412	156	38	mp	mp	PROPN
easat-8412	156	39	0.007	0.007	NUM
easat-8412	156	40	44.46	44.46	NUM
easat-8412	156	41	%	%	NOUN
easat-8412	156	42	h14	h14	NOUN
easat-8412	156	43	pa	pa	PROPN
easat-8412	156	44	→	→	SYM
easat-8412	156	45	ppc	ppc	NOUN
easat-8412	156	46	→	→	SYM
easat-8412	156	47	mp	mp	NOUN
easat-8412	157	1	0.036	0.036	NUM
easat-8412	157	2	23.75	23.75	NUM
easat-8412	157	3	%	%	NOUN
easat-8412	157	4	note(s	note(s	NUM
easat-8412	157	5	):	):	PUNCT
easat-8412	157	6	mc	mc	PROPN
easat-8412	157	7	(	(	PUNCT
easat-8412	157	8	marketing	marketing	NOUN
easat-8412	157	9	capability	capability	NOUN
easat-8412	157	10	)	)	PUNCT
easat-8412	157	11	;	;	PUNCT
easat-8412	158	1	pa	pa	PROPN
easat-8412	158	2	(	(	PUNCT
easat-8412	158	3	product	product	NOUN
easat-8412	158	4	advantage	advantage	NOUN
easat-8412	158	5	)	)	PUNCT
easat-8412	158	6	;	;	PUNCT
easat-8412	158	7	ppc	ppc	NOUN
easat-8412	158	8	(	(	PUNCT
easat-8412	158	9	perceptual	perceptual	ADJ
easat-8412	158	10	product	product	NOUN
easat-8412	158	11	congruity	congruity	NOUN
easat-8412	158	12	)	)	PUNCT
easat-8412	158	13	;	;	PUNCT
easat-8412	158	14	mc	mc	PROPN
easat-8412	158	15	(	(	PUNCT
easat-8412	158	16	market	market	NOUN
easat-8412	158	17	performance	performance	NOUN
easat-8412	158	18	)	)	PUNCT
easat-8412	158	19	.	.	PUNCT
easat-8412	159	1	table	table	NOUN
easat-8412	159	2	4	4	NUM
easat-8412	159	3	presents	present	VERB
easat-8412	159	4	the	the	DET
easat-8412	159	5	results	result	NOUN
easat-8412	159	6	of	of	ADP
easat-8412	159	7	the	the	DET
easat-8412	159	8	variance	variance	NOUN
easat-8412	159	9	accounted	account	VERB
easat-8412	159	10	for	for	ADP
easat-8412	159	11	(	(	PUNCT
easat-8412	159	12	vaf	vaf	NOUN
easat-8412	159	13	)	)	PUNCT
easat-8412	159	14	evaluation	evaluation	NOUN
easat-8412	159	15	to	to	PART
easat-8412	159	16	measure	measure	VERB
easat-8412	159	17	the	the	DET
easat-8412	159	18	degree	degree	NOUN
easat-8412	159	19	of	of	ADP
easat-8412	159	20	mediation	mediation	NOUN
easat-8412	159	21	contribution	contribution	NOUN
easat-8412	159	22	in	in	ADP
easat-8412	159	23	explaining	explain	VERB
easat-8412	159	24	the	the	DET
easat-8412	159	25	relationship	relationship	NOUN
easat-8412	159	26	between	between	ADP
easat-8412	159	27	independent	independent	ADJ
easat-8412	159	28	and	and	CCONJ
easat-8412	159	29	dependent	dependent	ADJ
easat-8412	159	30	variables	variable	NOUN
easat-8412	159	31	.	.	PUNCT
easat-8412	160	1	according	accord	VERB
easat-8412	160	2	to	to	ADP
easat-8412	160	3	interpretation	interpretation	NOUN
easat-8412	160	4	guidelines	guideline	NOUN
easat-8412	160	5	,	,	PUNCT
easat-8412	160	6	a	a	DET
easat-8412	160	7	vaf	vaf	NOUN
easat-8412	160	8	value	value	NOUN
easat-8412	160	9	between	between	ADP
easat-8412	160	10	20	20	NUM
easat-8412	160	11	%	%	NOUN
easat-8412	160	12	and	and	CCONJ
easat-8412	160	13	80	80	NUM
easat-8412	160	14	%	%	NOUN
easat-8412	160	15	indicates	indicate	VERB
easat-8412	160	16	partial	partial	ADJ
easat-8412	160	17	mediation	mediation	NOUN
easat-8412	160	18	,	,	PUNCT
easat-8412	160	19	while	while	SCONJ
easat-8412	160	20	a	a	DET
easat-8412	160	21	value	value	NOUN
easat-8412	160	22	below	below	ADP
easat-8412	160	23	20	20	NUM
easat-8412	160	24	%	%	NOUN
easat-8412	160	25	suggests	suggest	VERB
easat-8412	160	26	no	no	DET
easat-8412	160	27	meaningful	meaningful	ADJ
easat-8412	160	28	mediation	mediation	NOUN
easat-8412	160	29	.	.	PUNCT
easat-8412	161	1	the	the	DET
easat-8412	161	2	results	result	NOUN
easat-8412	161	3	show	show	VERB
easat-8412	161	4	that	that	SCONJ
easat-8412	161	5	all	all	DET
easat-8412	161	6	mediation	mediation	NOUN
easat-8412	161	7	paths	path	NOUN
easat-8412	161	8	in	in	ADP
easat-8412	161	9	the	the	DET
easat-8412	161	10	model	model	NOUN
easat-8412	161	11	have	have	VERB
easat-8412	161	12	vaf	vaf	PROPN
easat-8412	161	13	values	value	NOUN
easat-8412	161	14	above	above	ADP
easat-8412	161	15	20	20	NUM
easat-8412	161	16	%	%	NOUN
easat-8412	161	17	,	,	PUNCT
easat-8412	161	18	indicating	indicate	VERB
easat-8412	161	19	that	that	SCONJ
easat-8412	161	20	all	all	DET
easat-8412	161	21	relationships	relationship	NOUN
easat-8412	161	22	are	be	AUX
easat-8412	161	23	partially	partially	ADV
easat-8412	161	24	mediated	mediate	VERB
easat-8412	161	25	.	.	PUNCT
easat-8412	162	1	in	in	ADP
easat-8412	162	2	h10	h10	PROPN
easat-8412	162	3	,	,	PUNCT
easat-8412	162	4	the	the	DET
easat-8412	162	5	mediation	mediation	NOUN
easat-8412	162	6	path	path	NOUN
easat-8412	162	7	from	from	ADP
easat-8412	162	8	innovative	innovative	ADJ
easat-8412	162	9	performance	performance	NOUN
easat-8412	162	10	(	(	PUNCT
easat-8412	162	11	ip	ip	NOUN
easat-8412	162	12	)	)	PUNCT
easat-8412	162	13	through	through	ADP
easat-8412	162	14	marketing	marketing	NOUN
easat-8412	162	15	capability	capability	NOUN
easat-8412	162	16	(	(	PUNCT
easat-8412	162	17	mc	mc	NOUN
easat-8412	162	18	)	)	PUNCT
easat-8412	162	19	to	to	ADP
easat-8412	162	20	market	market	NOUN
easat-8412	162	21	performance	performance	NOUN
easat-8412	162	22	(	(	PUNCT
easat-8412	162	23	mp	mp	NOUN
easat-8412	162	24	)	)	PUNCT
easat-8412	162	25	records	record	VERB
easat-8412	162	26	a	a	DET
easat-8412	162	27	vaf	vaf	NOUN
easat-8412	162	28	value	value	NOUN
easat-8412	162	29	of	of	ADP
easat-8412	162	30	43.34	43.34	NUM
easat-8412	162	31	%	%	NOUN
easat-8412	162	32	,	,	PUNCT
easat-8412	162	33	demonstrating	demonstrate	VERB
easat-8412	162	34	a	a	DET
easat-8412	162	35	substantial	substantial	ADJ
easat-8412	162	36	mediation	mediation	NOUN
easat-8412	162	37	contribution	contribution	NOUN
easat-8412	162	38	,	,	PUNCT
easat-8412	162	39	though	though	SCONJ
easat-8412	162	40	not	not	PART
easat-8412	162	41	completely	completely	ADV
easat-8412	162	42	dominating	dominate	VERB
easat-8412	162	43	the	the	DET
easat-8412	162	44	direct	direct	ADJ
easat-8412	162	45	effect	effect	NOUN
easat-8412	162	46	.	.	PUNCT
easat-8412	163	1	a	a	DET
easat-8412	163	2	similar	similar	ADJ
easat-8412	163	3	pattern	pattern	NOUN
easat-8412	163	4	is	be	AUX
easat-8412	163	5	observed	observe	VERB
easat-8412	163	6	in	in	ADP
easat-8412	163	7	h13	h13	NOUN
easat-8412	163	8	,	,	PUNCT
easat-8412	163	9	the	the	DET
easat-8412	163	10	path	path	NOUN
easat-8412	163	11	from	from	ADP
easat-8412	163	12	ip	ip	NOUN
easat-8412	163	13	→	→	SYM
easat-8412	163	14	product	product	NOUN
easat-8412	163	15	advantage	advantage	NOUN
easat-8412	163	16	(	(	PUNCT
easat-8412	163	17	pa	pa	PROPN
easat-8412	163	18	)	)	PUNCT
easat-8412	163	19	→	→	SYM
easat-8412	163	20	mp	mp	PROPN
easat-8412	163	21	,	,	PUNCT
easat-8412	163	22	with	with	ADP
easat-8412	163	23	a	a	DET
easat-8412	163	24	vaf	vaf	NOUN
easat-8412	163	25	value	value	NOUN
easat-8412	163	26	of	of	ADP
easat-8412	163	27	44.46	44.46	NUM
easat-8412	163	28	%	%	NOUN
easat-8412	163	29	,	,	PUNCT
easat-8412	163	30	indicating	indicate	VERB
easat-8412	163	31	that	that	SCONJ
easat-8412	163	32	a	a	DET
easat-8412	163	33	significant	significant	ADJ
easat-8412	163	34	portion	portion	NOUN
easat-8412	163	35	of	of	ADP
easat-8412	163	36	the	the	DET
easat-8412	163	37	influence	influence	NOUN
easat-8412	163	38	of	of	ADP
easat-8412	163	39	ip	ip	NOUN
easat-8412	163	40	on	on	ADP
easat-8412	163	41	market	market	NOUN
easat-8412	163	42	performance	performance	NOUN
easat-8412	163	43	flows	flow	VERB
easat-8412	163	44	through	through	ADP
easat-8412	163	45	the	the	DET
easat-8412	163	46	creation	creation	NOUN
easat-8412	163	47	of	of	ADP
easat-8412	163	48	product	product	NOUN
easat-8412	163	49	advantage	advantage	NOUN
easat-8412	163	50	.	.	PUNCT
easat-8412	164	1	2487	2487	NUM
easat-8412	164	2	edelweiss	edelweiss	PROPN
easat-8412	164	3	applied	apply	VERB
easat-8412	164	4	science	science	NOUN
easat-8412	164	5	and	and	CCONJ
easat-8412	164	6	technology	technology	NOUN
easat-8412	164	7	issn	issn	PROPN
easat-8412	164	8	:	:	PUNCT
easat-8412	164	9	2576	2576	NUM
easat-8412	164	10	-	-	SYM
easat-8412	164	11	8484	8484	NUM
easat-8412	164	12	vol	vol	NOUN
easat-8412	164	13	.	.	PROPN
easat-8412	165	1	9	9	NUM
easat-8412	165	2	,	,	PUNCT
easat-8412	165	3	no	no	INTJ
easat-8412	165	4	.	.	NOUN
easat-8412	165	5	6	6	NUM
easat-8412	165	6	:	:	SYM
easat-8412	165	7	2479	2479	NUM
easat-8412	165	8	-	-	SYM
easat-8412	165	9	2494	2494	NUM
easat-8412	165	10	,	,	PUNCT
easat-8412	165	11	2025	2025	NUM
easat-8412	165	12	doi	doi	NOUN
easat-8412	165	13	:	:	PUNCT
easat-8412	165	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	165	15	©	©	PROPN
easat-8412	165	16	2025	2025	NUM
easat-8412	165	17	by	by	ADP
easat-8412	165	18	the	the	DET
easat-8412	165	19	authors	author	NOUN
easat-8412	165	20	;	;	PUNCT
easat-8412	165	21	licensee	licensee	PROPN
easat-8412	165	22	learning	learning	NOUN
easat-8412	165	23	gate	gate	NOUN
easat-8412	165	24	meanwhile	meanwhile	ADV
easat-8412	165	25	,	,	PUNCT
easat-8412	165	26	the	the	DET
easat-8412	165	27	paths	path	NOUN
easat-8412	165	28	in	in	ADP
easat-8412	165	29	h11	h11	PROPN
easat-8412	165	30	(	(	PUNCT
easat-8412	165	31	mc	mc	PROPN
easat-8412	165	32	→	→	SYM
easat-8412	165	33	perceptual	perceptual	ADJ
easat-8412	165	34	product	product	NOUN
easat-8412	165	35	congruity	congruity	NOUN
easat-8412	165	36	(	(	PUNCT
easat-8412	165	37	ppc	ppc	NOUN
easat-8412	165	38	)	)	PUNCT
easat-8412	165	39	→	→	SYM
easat-8412	165	40	mp	mp	PROPN
easat-8412	165	41	)	)	PUNCT
easat-8412	165	42	,	,	PUNCT
easat-8412	165	43	h12	h12	NOUN
easat-8412	165	44	(	(	PUNCT
easat-8412	165	45	ip	ip	NOUN
easat-8412	165	46	→	→	SYM
easat-8412	165	47	ppc	ppc	NOUN
easat-8412	165	48	→	→	SYM
easat-8412	165	49	mp	mp	NOUN
easat-8412	165	50	)	)	PUNCT
easat-8412	165	51	,	,	PUNCT
easat-8412	165	52	and	and	CCONJ
easat-8412	165	53	h14	h14	NOUN
easat-8412	165	54	(	(	PUNCT
easat-8412	165	55	pa	pa	NOUN
easat-8412	165	56	→	→	SYM
easat-8412	165	57	ppc	ppc	PROPN
easat-8412	165	58	→	→	SYM
easat-8412	165	59	mp	mp	NOUN
easat-8412	165	60	)	)	PUNCT
easat-8412	165	61	show	show	VERB
easat-8412	165	62	vaf	vaf	NOUN
easat-8412	165	63	values	value	NOUN
easat-8412	165	64	between	between	ADP
easat-8412	165	65	23.46	23.46	NUM
easat-8412	165	66	%	%	NOUN
easat-8412	165	67	and	and	CCONJ
easat-8412	165	68	25.51	25.51	NUM
easat-8412	165	69	%	%	NOUN
easat-8412	165	70	,	,	PUNCT
easat-8412	165	71	also	also	ADV
easat-8412	165	72	falling	fall	VERB
easat-8412	165	73	under	under	ADP
easat-8412	165	74	the	the	DET
easat-8412	165	75	category	category	NOUN
easat-8412	165	76	of	of	ADP
easat-8412	165	77	partial	partial	ADJ
easat-8412	165	78	mediation	mediation	NOUN
easat-8412	165	79	.	.	PUNCT
easat-8412	166	1	these	these	DET
easat-8412	166	2	findings	finding	NOUN
easat-8412	166	3	suggest	suggest	VERB
easat-8412	166	4	that	that	SCONJ
easat-8412	166	5	while	while	SCONJ
easat-8412	166	6	the	the	DET
easat-8412	166	7	direct	direct	ADJ
easat-8412	166	8	effects	effect	NOUN
easat-8412	166	9	remain	remain	VERB
easat-8412	166	10	significant	significant	ADJ
easat-8412	166	11	,	,	PUNCT
easat-8412	166	12	the	the	DET
easat-8412	166	13	mediation	mediation	NOUN
easat-8412	166	14	paths	path	NOUN
easat-8412	166	15	through	through	ADP
easat-8412	166	16	ppc	ppc	NOUN
easat-8412	166	17	contribute	contribute	VERB
easat-8412	166	18	meaningfully	meaningfully	ADV
easat-8412	166	19	to	to	ADP
easat-8412	166	20	strengthening	strengthen	VERB
easat-8412	166	21	causal	causal	ADJ
easat-8412	166	22	relationships	relationship	NOUN
easat-8412	166	23	in	in	ADP
easat-8412	166	24	the	the	DET
easat-8412	166	25	model	model	NOUN
easat-8412	166	26	.	.	PUNCT
easat-8412	167	1	thus	thus	ADV
easat-8412	167	2	,	,	PUNCT
easat-8412	167	3	these	these	DET
easat-8412	167	4	results	result	NOUN
easat-8412	167	5	confirm	confirm	VERB
easat-8412	167	6	that	that	SCONJ
easat-8412	167	7	all	all	DET
easat-8412	167	8	mediation	mediation	NOUN
easat-8412	167	9	mechanisms	mechanism	NOUN
easat-8412	167	10	in	in	ADP
easat-8412	167	11	the	the	DET
easat-8412	167	12	model	model	NOUN
easat-8412	167	13	function	function	NOUN
easat-8412	167	14	effectively	effectively	ADV
easat-8412	167	15	,	,	PUNCT
easat-8412	167	16	albeit	albeit	SCONJ
easat-8412	167	17	partially	partially	ADV
easat-8412	167	18	,	,	PUNCT
easat-8412	167	19	and	and	CCONJ
easat-8412	167	20	enhance	enhance	VERB
easat-8412	167	21	the	the	DET
easat-8412	167	22	understanding	understanding	NOUN
easat-8412	167	23	of	of	ADP
easat-8412	167	24	the	the	DET
easat-8412	167	25	complexity	complexity	NOUN
easat-8412	167	26	of	of	ADP
easat-8412	167	27	indirect	indirect	ADJ
easat-8412	167	28	influences	influence	NOUN
easat-8412	167	29	among	among	ADP
easat-8412	167	30	the	the	DET
easat-8412	167	31	variables	variable	NOUN
easat-8412	167	32	.	.	PUNCT
easat-8412	168	1	overall	overall	ADV
easat-8412	168	2	,	,	PUNCT
easat-8412	168	3	the	the	DET
easat-8412	168	4	vaf	vaf	PROPN
easat-8412	168	5	evaluation	evaluation	NOUN
easat-8412	168	6	provides	provide	VERB
easat-8412	168	7	additional	additional	ADJ
easat-8412	168	8	evidence	evidence	NOUN
easat-8412	168	9	that	that	SCONJ
easat-8412	168	10	the	the	DET
easat-8412	168	11	mediation	mediation	NOUN
easat-8412	168	12	mechanisms	mechanism	NOUN
easat-8412	168	13	in	in	ADP
easat-8412	168	14	this	this	DET
easat-8412	168	15	model	model	NOUN
easat-8412	168	16	play	play	VERB
easat-8412	168	17	a	a	DET
easat-8412	168	18	significant	significant	ADJ
easat-8412	168	19	partial	partial	ADJ
easat-8412	168	20	role	role	NOUN
easat-8412	168	21	,	,	PUNCT
easat-8412	168	22	and	and	CCONJ
easat-8412	168	23	that	that	SCONJ
easat-8412	168	24	the	the	DET
easat-8412	168	25	mediating	mediating	NOUN
easat-8412	168	26	variables	variable	NOUN
easat-8412	168	27	—	—	PUNCT
easat-8412	168	28	marketing	marketing	NOUN
easat-8412	168	29	capability	capability	NOUN
easat-8412	168	30	,	,	PUNCT
easat-8412	168	31	product	product	NOUN
easat-8412	168	32	advantage	advantage	NOUN
easat-8412	168	33	,	,	PUNCT
easat-8412	168	34	and	and	CCONJ
easat-8412	168	35	perceptual	perceptual	ADJ
easat-8412	168	36	product	product	NOUN
easat-8412	168	37	congruity	congruity	NOUN
easat-8412	168	38	—	—	PUNCT
easat-8412	168	39	empirically	empirically	ADV
easat-8412	168	40	function	function	NOUN
easat-8412	168	41	as	as	ADP
easat-8412	168	42	key	key	ADJ
easat-8412	168	43	links	link	NOUN
easat-8412	168	44	between	between	ADP
easat-8412	168	45	innovative	innovative	ADJ
easat-8412	168	46	performance	performance	NOUN
easat-8412	168	47	and	and	CCONJ
easat-8412	168	48	a	a	DET
easat-8412	168	49	company	company	NOUN
easat-8412	168	50	’s	’s	PART
easat-8412	168	51	market	market	NOUN
easat-8412	168	52	performance	performance	NOUN
easat-8412	168	53	.	.	PUNCT
easat-8412	169	1	4.6	4.6	NUM
easat-8412	169	2	.	.	PUNCT
easat-8412	169	3	importance	importance	NOUN
easat-8412	169	4	-	-	PUNCT
easat-8412	169	5	performance	performance	NOUN
easat-8412	169	6	map	map	NOUN
easat-8412	169	7	analysis	analysis	NOUN
easat-8412	169	8	(	(	PUNCT
easat-8412	169	9	ipma	ipma	NOUN
easat-8412	169	10	)	)	PUNCT
easat-8412	169	11	table	table	NOUN
easat-8412	169	12	5	5	NUM
easat-8412	169	13	.	.	PUNCT
easat-8412	169	14	importance	importance	NOUN
easat-8412	169	15	-	-	PUNCT
easat-8412	169	16	performance	performance	NOUN
easat-8412	169	17	map	map	NOUN
easat-8412	169	18	analysis	analysis	NOUN
easat-8412	169	19	(	(	PUNCT
easat-8412	169	20	ipma	ipma	NOUN
easat-8412	169	21	)	)	PUNCT
easat-8412	169	22	.	.	PUNCT
easat-8412	170	1	variable	variable	ADJ
easat-8412	170	2	performance	performance	NOUN
easat-8412	170	3	importance	importance	NOUN
easat-8412	170	4	marketing	marketing	NOUN
easat-8412	170	5	capability	capability	NOUN
easat-8412	170	6	product	product	NOUN
easat-8412	170	7	advantage	advantage	NOUN
easat-8412	170	8	perceptual	perceptual	ADJ
easat-8412	170	9	product	product	NOUN
easat-8412	170	10	congruity	congruity	NOUN
easat-8412	170	11	market	market	NOUN
easat-8412	170	12	performance	performance	NOUN
easat-8412	170	13	innovative	innovative	ADJ
easat-8412	170	14	performance	performance	NOUN
easat-8412	170	15	72.109	72.109	NUM
easat-8412	170	16	0.491	0.491	NUM
easat-8412	170	17	0.470	0.470	NUM
easat-8412	170	18	0.246	0.246	NUM
easat-8412	170	19	0.212	0.212	NUM
easat-8412	170	20	marketing	marketing	NOUN
easat-8412	170	21	capability	capability	NOUN
easat-8412	170	22	71.689	71.689	NUM
easat-8412	170	23	0.275	0.275	NUM
easat-8412	170	24	0.253	0.253	NUM
easat-8412	170	25	product	product	NOUN
easat-8412	170	26	advantage	advantage	NOUN
easat-8412	170	27	71.323	71.323	NUM
easat-8412	170	28	0.183	0.183	NUM
easat-8412	170	29	0.277	0.277	NUM
easat-8412	170	30	perceptual	perceptual	ADJ
easat-8412	170	31	product	product	NOUN
easat-8412	170	32	congruity	congruity	NOUN
easat-8412	170	33	72.844	72.844	NUM
easat-8412	170	34	0.226	0.226	NUM
easat-8412	170	35	market	market	NOUN
easat-8412	170	36	performance	performance	NOUN
easat-8412	170	37	73.047	73.047	NUM
easat-8412	170	38	based	base	VERB
easat-8412	170	39	on	on	ADP
easat-8412	170	40	the	the	DET
easat-8412	170	41	data	datum	NOUN
easat-8412	170	42	analysis	analysis	NOUN
easat-8412	170	43	presented	present	VERB
easat-8412	170	44	in	in	ADP
easat-8412	170	45	table	table	NOUN
easat-8412	170	46	5	5	NUM
easat-8412	170	47	,	,	PUNCT
easat-8412	170	48	the	the	DET
easat-8412	170	49	performance	performance	NOUN
easat-8412	170	50	level	level	NOUN
easat-8412	170	51	of	of	ADP
easat-8412	170	52	each	each	DET
easat-8412	170	53	research	research	NOUN
easat-8412	170	54	variable	variable	NOUN
easat-8412	170	55	can	can	AUX
easat-8412	170	56	be	be	AUX
easat-8412	170	57	interpreted	interpret	VERB
easat-8412	170	58	through	through	ADP
easat-8412	170	59	the	the	DET
easat-8412	170	60	average	average	ADJ
easat-8412	170	61	values	value	NOUN
easat-8412	170	62	measured	measure	VERB
easat-8412	170	63	using	use	VERB
easat-8412	170	64	a	a	DET
easat-8412	170	65	likert	likert	ADJ
easat-8412	170	66	scale	scale	NOUN
easat-8412	170	67	of	of	ADP
easat-8412	170	68	1	1	NUM
easat-8412	170	69	to	to	PART
easat-8412	170	70	5	5	NUM
easat-8412	170	71	.	.	PUNCT
easat-8412	171	1	the	the	DET
easat-8412	171	2	conversion	conversion	NOUN
easat-8412	171	3	into	into	ADP
easat-8412	171	4	percentages	percentage	NOUN
easat-8412	171	5	shows	show	VERB
easat-8412	171	6	that	that	SCONJ
easat-8412	171	7	innovative	innovative	ADJ
easat-8412	171	8	performance	performance	NOUN
easat-8412	171	9	reaches	reach	VERB
easat-8412	171	10	68.22	68.22	NUM
easat-8412	171	11	%	%	NOUN
easat-8412	171	12	(	(	PUNCT
easat-8412	171	13	mean	mean	INTJ
easat-8412	171	14	score	score	NOUN
easat-8412	171	15	:	:	PUNCT
easat-8412	171	16	72.109	72.109	NUM
easat-8412	171	17	)	)	PUNCT
easat-8412	171	18	,	,	PUNCT
easat-8412	171	19	indicating	indicate	VERB
easat-8412	171	20	a	a	DET
easat-8412	171	21	potential	potential	ADJ
easat-8412	171	22	improvement	improvement	NOUN
easat-8412	171	23	margin	margin	NOUN
easat-8412	171	24	of	of	ADP
easat-8412	171	25	31.78	31.78	NUM
easat-8412	171	26	%	%	NOUN
easat-8412	171	27	,	,	PUNCT
easat-8412	171	28	particularly	particularly	ADV
easat-8412	171	29	by	by	ADP
easat-8412	171	30	leveraging	leverage	VERB
easat-8412	171	31	the	the	DET
easat-8412	171	32	strong	strong	ADJ
easat-8412	171	33	influence	influence	NOUN
easat-8412	171	34	of	of	ADP
easat-8412	171	35	marketing	marketing	NOUN
easat-8412	171	36	capability	capability	NOUN
easat-8412	171	37	(	(	PUNCT
easat-8412	171	38	0.491	0.491	NUM
easat-8412	171	39	)	)	PUNCT
easat-8412	171	40	and	and	CCONJ
easat-8412	171	41	product	product	NOUN
easat-8412	171	42	advantage	advantage	NOUN
easat-8412	171	43	(	(	PUNCT
easat-8412	171	44	0.470	0.470	NUM
easat-8412	171	45	)	)	PUNCT
easat-8412	171	46	.	.	PUNCT
easat-8412	172	1	marketing	marketing	NOUN
easat-8412	172	2	capability	capability	NOUN
easat-8412	172	3	itself	itself	PRON
easat-8412	172	4	demonstrates	demonstrate	VERB
easat-8412	172	5	a	a	DET
easat-8412	172	6	performance	performance	NOUN
easat-8412	172	7	level	level	NOUN
easat-8412	172	8	of	of	ADP
easat-8412	172	9	68.42	68.42	NUM
easat-8412	172	10	%	%	NOUN
easat-8412	172	11	(	(	PUNCT
easat-8412	172	12	mean	mean	INTJ
easat-8412	172	13	score	score	NOUN
easat-8412	172	14	:	:	PUNCT
easat-8412	172	15	71.689	71.689	NUM
easat-8412	172	16	)	)	PUNCT
easat-8412	172	17	,	,	PUNCT
easat-8412	172	18	with	with	ADP
easat-8412	172	19	a	a	DET
easat-8412	172	20	potential	potential	ADJ
easat-8412	172	21	increase	increase	NOUN
easat-8412	172	22	of	of	ADP
easat-8412	172	23	31.58	31.58	NUM
easat-8412	172	24	%	%	NOUN
easat-8412	172	25	,	,	PUNCT
easat-8412	172	26	where	where	SCONJ
easat-8412	172	27	optimization	optimization	NOUN
easat-8412	172	28	can	can	AUX
easat-8412	172	29	focus	focus	VERB
easat-8412	172	30	on	on	ADP
easat-8412	172	31	strengthening	strengthen	VERB
easat-8412	172	32	perceptual	perceptual	ADJ
easat-8412	172	33	product	product	NOUN
easat-8412	172	34	congruity	congruity	NOUN
easat-8412	172	35	(	(	PUNCT
easat-8412	172	36	0.275	0.275	NUM
easat-8412	172	37	)	)	PUNCT
easat-8412	172	38	and	and	CCONJ
easat-8412	172	39	market	market	NOUN
easat-8412	172	40	performance	performance	NOUN
easat-8412	172	41	(	(	PUNCT
easat-8412	172	42	0.253	0.253	NUM
easat-8412	172	43	)	)	PUNCT
easat-8412	172	44	.	.	PUNCT
easat-8412	173	1	meanwhile	meanwhile	ADV
easat-8412	173	2	,	,	PUNCT
easat-8412	173	3	product	product	NOUN
easat-8412	173	4	advantage	advantage	NOUN
easat-8412	173	5	records	record	VERB
easat-8412	173	6	a	a	DET
easat-8412	173	7	performance	performance	NOUN
easat-8412	173	8	level	level	NOUN
easat-8412	173	9	of	of	ADP
easat-8412	173	10	68.12	68.12	NUM
easat-8412	173	11	%	%	NOUN
easat-8412	173	12	(	(	PUNCT
easat-8412	173	13	mean	mean	INTJ
easat-8412	173	14	score	score	NOUN
easat-8412	173	15	:	:	PUNCT
easat-8412	173	16	71.323	71.323	NUM
easat-8412	173	17	)	)	PUNCT
easat-8412	173	18	,	,	PUNCT
easat-8412	173	19	still	still	ADV
easat-8412	173	20	allowing	allow	VERB
easat-8412	173	21	an	an	DET
easat-8412	173	22	improvement	improvement	NOUN
easat-8412	173	23	margin	margin	NOUN
easat-8412	173	24	of	of	ADP
easat-8412	173	25	31.88	31.88	NUM
easat-8412	173	26	%	%	NOUN
easat-8412	173	27	through	through	ADP
easat-8412	173	28	its	its	PRON
easat-8412	173	29	contribution	contribution	NOUN
easat-8412	173	30	to	to	ADP
easat-8412	173	31	market	market	NOUN
easat-8412	173	32	performance	performance	NOUN
easat-8412	173	33	(	(	PUNCT
easat-8412	173	34	0.277	0.277	NUM
easat-8412	173	35	)	)	PUNCT
easat-8412	173	36	and	and	CCONJ
easat-8412	173	37	perceptual	perceptual	ADJ
easat-8412	173	38	product	product	NOUN
easat-8412	173	39	congruity	congruity	NOUN
easat-8412	173	40	(	(	PUNCT
easat-8412	173	41	0.183	0.183	NUM
easat-8412	173	42	)	)	PUNCT
easat-8412	173	43	.	.	PUNCT
easat-8412	174	1	perceptual	perceptual	ADJ
easat-8412	174	2	product	product	NOUN
easat-8412	174	3	congruity	congruity	NOUN
easat-8412	174	4	reaches	reach	VERB
easat-8412	174	5	69.33	69.33	NUM
easat-8412	174	6	%	%	NOUN
easat-8412	174	7	(	(	PUNCT
easat-8412	174	8	mean	mean	INTJ
easat-8412	174	9	score	score	NOUN
easat-8412	174	10	:	:	PUNCT
easat-8412	174	11	72.844	72.844	NUM
easat-8412	174	12	)	)	PUNCT
easat-8412	174	13	,	,	PUNCT
easat-8412	174	14	leaving	leave	VERB
easat-8412	174	15	a	a	DET
easat-8412	174	16	30.67	30.67	NUM
easat-8412	174	17	%	%	NOUN
easat-8412	174	18	opportunity	opportunity	NOUN
easat-8412	174	19	for	for	ADP
easat-8412	174	20	further	further	ADJ
easat-8412	174	21	improvement	improvement	NOUN
easat-8412	174	22	,	,	PUNCT
easat-8412	174	23	particularly	particularly	ADV
easat-8412	174	24	through	through	ADP
easat-8412	174	25	intervention	intervention	NOUN
easat-8412	174	26	in	in	ADP
easat-8412	174	27	market	market	NOUN
easat-8412	174	28	performance	performance	NOUN
easat-8412	174	29	(	(	PUNCT
easat-8412	174	30	0.226	0.226	NUM
easat-8412	174	31	)	)	PUNCT
easat-8412	174	32	.	.	PUNCT
easat-8412	175	1	as	as	ADP
easat-8412	175	2	the	the	DET
easat-8412	175	3	endogenous	endogenous	ADJ
easat-8412	175	4	variable	variable	NOUN
easat-8412	175	5	,	,	PUNCT
easat-8412	175	6	market	market	NOUN
easat-8412	175	7	performance	performance	NOUN
easat-8412	175	8	stands	stand	VERB
easat-8412	175	9	at	at	ADP
easat-8412	175	10	69.57	69.57	NUM
easat-8412	175	11	%	%	NOUN
easat-8412	175	12	(	(	PUNCT
easat-8412	175	13	mean	mean	INTJ
easat-8412	175	14	score	score	NOUN
easat-8412	175	15	:	:	PUNCT
easat-8412	175	16	73.047	73.047	NUM
easat-8412	175	17	)	)	PUNCT
easat-8412	175	18	,	,	PUNCT
easat-8412	175	19	with	with	ADP
easat-8412	175	20	a	a	DET
easat-8412	175	21	development	development	NOUN
easat-8412	175	22	potential	potential	NOUN
easat-8412	175	23	of	of	ADP
easat-8412	175	24	30.43	30.43	NUM
easat-8412	175	25	%	%	NOUN
easat-8412	175	26	,	,	PUNCT
easat-8412	175	27	which	which	PRON
easat-8412	175	28	can	can	AUX
easat-8412	175	29	be	be	AUX
easat-8412	175	30	achieved	achieve	VERB
easat-8412	175	31	by	by	ADP
easat-8412	175	32	reinforcing	reinforce	VERB
easat-8412	175	33	its	its	PRON
easat-8412	175	34	supporting	support	VERB
easat-8412	175	35	exogenous	exogenous	ADJ
easat-8412	175	36	variables	variable	NOUN
easat-8412	175	37	.	.	PUNCT
easat-8412	176	1	overall	overall	ADV
easat-8412	176	2	,	,	PUNCT
easat-8412	176	3	these	these	DET
easat-8412	176	4	findings	finding	NOUN
easat-8412	176	5	reveal	reveal	VERB
easat-8412	176	6	that	that	SCONJ
easat-8412	176	7	all	all	DET
easat-8412	176	8	variables	variable	NOUN
easat-8412	176	9	still	still	ADV
easat-8412	176	10	have	have	VERB
easat-8412	176	11	room	room	NOUN
easat-8412	176	12	for	for	ADP
easat-8412	176	13	performance	performance	NOUN
easat-8412	176	14	enhancement	enhancement	NOUN
easat-8412	176	15	of	of	ADP
easat-8412	176	16	approximately	approximately	ADV
easat-8412	176	17	30–32	30–32	NUM
easat-8412	176	18	%	%	NOUN
easat-8412	176	19	.	.	PUNCT
easat-8412	177	1	the	the	DET
easat-8412	177	2	strategic	strategic	ADJ
easat-8412	177	3	implication	implication	NOUN
easat-8412	177	4	is	be	AUX
easat-8412	177	5	the	the	DET
easat-8412	177	6	need	need	NOUN
easat-8412	177	7	for	for	ADP
easat-8412	177	8	targeted	target	VERB
easat-8412	177	9	interventions	intervention	NOUN
easat-8412	177	10	in	in	ADP
easat-8412	177	11	key	key	ADJ
easat-8412	177	12	factors	factor	NOUN
easat-8412	177	13	such	such	ADJ
easat-8412	177	14	as	as	ADP
easat-8412	177	15	marketing	marketing	NOUN
easat-8412	177	16	capability	capability	NOUN
easat-8412	177	17	and	and	CCONJ
easat-8412	177	18	product	product	NOUN
easat-8412	177	19	advantage	advantage	NOUN
easat-8412	177	20	to	to	PART
easat-8412	177	21	drive	drive	VERB
easat-8412	177	22	growth	growth	NOUN
easat-8412	177	23	in	in	ADP
easat-8412	177	24	innovative	innovative	ADJ
easat-8412	177	25	performance	performance	NOUN
easat-8412	177	26	,	,	PUNCT
easat-8412	177	27	while	while	SCONJ
easat-8412	177	28	simultaneously	simultaneously	ADV
easat-8412	177	29	strengthening	strengthen	VERB
easat-8412	177	30	product	product	NOUN
easat-8412	177	31	perception	perception	NOUN
easat-8412	177	32	and	and	CCONJ
easat-8412	177	33	market	market	NOUN
easat-8412	177	34	performance	performance	NOUN
easat-8412	177	35	to	to	PART
easat-8412	177	36	achieve	achieve	VERB
easat-8412	177	37	more	more	ADV
easat-8412	177	38	holistic	holistic	ADJ
easat-8412	177	39	optimization	optimization	NOUN
easat-8412	177	40	.	.	PUNCT
easat-8412	178	1	to	to	PART
easat-8412	178	2	ease	ease	VERB
easat-8412	178	3	the	the	DET
easat-8412	178	4	interpretation	interpretation	NOUN
easat-8412	178	5	of	of	ADP
easat-8412	178	6	this	this	DET
easat-8412	178	7	table	table	NOUN
easat-8412	178	8	,	,	PUNCT
easat-8412	178	9	the	the	DET
easat-8412	178	10	evaluation	evaluation	NOUN
easat-8412	178	11	of	of	ADP
easat-8412	178	12	performance	performance	NOUN
easat-8412	178	13	and	and	CCONJ
easat-8412	178	14	importance	importance	NOUN
easat-8412	178	15	is	be	AUX
easat-8412	178	16	visualized	visualize	VERB
easat-8412	178	17	in	in	ADP
easat-8412	178	18	the	the	DET
easat-8412	178	19	following	follow	VERB
easat-8412	178	20	research	research	NOUN
easat-8412	178	21	model	model	NOUN
easat-8412	178	22	.	.	PUNCT
easat-8412	179	1	2488	2488	NUM
easat-8412	179	2	edelweiss	edelweiss	PROPN
easat-8412	179	3	applied	apply	VERB
easat-8412	179	4	science	science	NOUN
easat-8412	179	5	and	and	CCONJ
easat-8412	179	6	technology	technology	NOUN
easat-8412	179	7	issn	issn	PROPN
easat-8412	179	8	:	:	PUNCT
easat-8412	179	9	2576	2576	NUM
easat-8412	179	10	-	-	SYM
easat-8412	179	11	8484	8484	NUM
easat-8412	179	12	vol	vol	NOUN
easat-8412	179	13	.	.	PROPN
easat-8412	180	1	9	9	NUM
easat-8412	180	2	,	,	PUNCT
easat-8412	180	3	no	no	INTJ
easat-8412	180	4	.	.	NOUN
easat-8412	180	5	6	6	NUM
easat-8412	180	6	:	:	SYM
easat-8412	180	7	2479	2479	NUM
easat-8412	180	8	-	-	SYM
easat-8412	180	9	2494	2494	NUM
easat-8412	180	10	,	,	PUNCT
easat-8412	180	11	2025	2025	NUM
easat-8412	180	12	doi	doi	NOUN
easat-8412	180	13	:	:	PUNCT
easat-8412	180	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	180	15	©	©	PROPN
easat-8412	180	16	2025	2025	NUM
easat-8412	180	17	by	by	ADP
easat-8412	180	18	the	the	DET
easat-8412	180	19	authors	author	NOUN
easat-8412	180	20	;	;	PUNCT
easat-8412	180	21	licensee	licensee	PROPN
easat-8412	180	22	learning	learn	VERB
easat-8412	180	23	gate	gate	PROPN
easat-8412	180	24	figure	figure	NOUN
easat-8412	180	25	3	3	NUM
easat-8412	180	26	.	.	PUNCT
easat-8412	180	27	ipma	ipma	NOUN
easat-8412	180	28	analysis	analysis	NOUN
easat-8412	180	29	visualization	visualization	NOUN
easat-8412	180	30	.	.	PUNCT
easat-8412	181	1	figure	figure	NOUN
easat-8412	181	2	3	3	NUM
easat-8412	181	3	.	.	PUNCT
easat-8412	181	4	ipma	ipma	NOUN
easat-8412	181	5	analysis	analysis	NOUN
easat-8412	181	6	visualization	visualization	NOUN
easat-8412	181	7	provides	provide	VERB
easat-8412	181	8	a	a	DET
easat-8412	181	9	visual	visual	ADJ
easat-8412	181	10	representation	representation	NOUN
easat-8412	181	11	of	of	ADP
easat-8412	181	12	the	the	DET
easat-8412	181	13	performance	performance	NOUN
easat-8412	181	14	levels	level	NOUN
easat-8412	181	15	of	of	ADP
easat-8412	181	16	each	each	DET
easat-8412	181	17	variable	variable	NOUN
easat-8412	181	18	,	,	PUNCT
easat-8412	181	19	indicated	indicate	VERB
easat-8412	181	20	by	by	ADP
easat-8412	181	21	the	the	DET
easat-8412	181	22	percentage	percentage	NOUN
easat-8412	181	23	values	value	NOUN
easat-8412	181	24	shown	show	VERB
easat-8412	181	25	within	within	ADP
easat-8412	181	26	the	the	DET
easat-8412	181	27	circles	circle	NOUN
easat-8412	181	28	of	of	ADP
easat-8412	181	29	each	each	DET
easat-8412	181	30	construct	construct	NOUN
easat-8412	181	31	.	.	PUNCT
easat-8412	182	1	the	the	DET
easat-8412	182	2	values	value	NOUN
easat-8412	182	3	along	along	ADP
easat-8412	182	4	the	the	DET
easat-8412	182	5	paths	path	NOUN
easat-8412	182	6	represent	represent	VERB
easat-8412	182	7	the	the	DET
easat-8412	182	8	importance	importance	NOUN
easat-8412	182	9	of	of	ADP
easat-8412	182	10	each	each	DET
easat-8412	182	11	exogenous	exogenous	ADJ
easat-8412	182	12	variable	variable	NOUN
easat-8412	182	13	in	in	ADP
easat-8412	182	14	relation	relation	NOUN
easat-8412	182	15	to	to	ADP
easat-8412	182	16	its	its	PRON
easat-8412	182	17	corresponding	corresponding	ADJ
easat-8412	182	18	endogenous	endogenous	ADJ
easat-8412	182	19	variable	variable	NOUN
easat-8412	182	20	.	.	PUNCT
easat-8412	183	1	this	this	DET
easat-8412	183	2	study	study	NOUN
easat-8412	183	3	measures	measure	VERB
easat-8412	183	4	the	the	DET
easat-8412	183	5	level	level	NOUN
easat-8412	183	6	of	of	ADP
easat-8412	183	7	importance	importance	NOUN
easat-8412	183	8	to	to	PART
easat-8412	183	9	evaluate	evaluate	VERB
easat-8412	183	10	the	the	DET
easat-8412	183	11	magnitude	magnitude	NOUN
easat-8412	183	12	of	of	ADP
easat-8412	183	13	the	the	DET
easat-8412	183	14	total	total	ADJ
easat-8412	183	15	effect	effect	NOUN
easat-8412	183	16	exerted	exert	VERB
easat-8412	183	17	by	by	ADP
easat-8412	183	18	exogenous	exogenous	ADJ
easat-8412	183	19	variables	variable	NOUN
easat-8412	183	20	on	on	ADP
easat-8412	183	21	endogenous	endogenous	ADJ
easat-8412	183	22	variables	variable	NOUN
easat-8412	183	23	within	within	ADP
easat-8412	183	24	the	the	DET
easat-8412	183	25	research	research	NOUN
easat-8412	183	26	model	model	NOUN
easat-8412	183	27	.	.	PUNCT
easat-8412	184	1	a	a	DET
easat-8412	184	2	high	high	ADJ
easat-8412	184	3	importance	importance	NOUN
easat-8412	184	4	value	value	NOUN
easat-8412	184	5	indicates	indicate	VERB
easat-8412	184	6	a	a	DET
easat-8412	184	7	more	more	ADV
easat-8412	184	8	dominant	dominant	ADJ
easat-8412	184	9	influence	influence	NOUN
easat-8412	184	10	of	of	ADP
easat-8412	184	11	an	an	DET
easat-8412	184	12	exogenous	exogenous	ADJ
easat-8412	184	13	variable	variable	NOUN
easat-8412	184	14	on	on	ADP
easat-8412	184	15	the	the	DET
easat-8412	184	16	targeted	target	VERB
easat-8412	184	17	endogenous	endogenous	ADJ
easat-8412	184	18	construct	construct	NOUN
easat-8412	184	19	.	.	PUNCT
easat-8412	185	1	specifically	specifically	ADV
easat-8412	185	2	,	,	PUNCT
easat-8412	185	3	this	this	DET
easat-8412	185	4	study	study	NOUN
easat-8412	185	5	applies	apply	VERB
easat-8412	185	6	the	the	DET
easat-8412	185	7	importance	importance	NOUN
easat-8412	185	8	-	-	PUNCT
easat-8412	185	9	performance	performance	NOUN
easat-8412	185	10	map	map	NOUN
easat-8412	185	11	analysis	analysis	NOUN
easat-8412	185	12	(	(	PUNCT
easat-8412	185	13	ipma	ipma	NOUN
easat-8412	185	14	)	)	PUNCT
easat-8412	185	15	approach	approach	NOUN
easat-8412	185	16	to	to	ADP
easat-8412	185	17	the	the	DET
easat-8412	185	18	three	three	NUM
easat-8412	185	19	endogenous	endogenous	ADJ
easat-8412	185	20	variables	variable	NOUN
easat-8412	185	21	in	in	ADP
easat-8412	185	22	the	the	DET
easat-8412	185	23	structural	structural	ADJ
easat-8412	185	24	model	model	NOUN
easat-8412	185	25	.	.	PUNCT
easat-8412	186	1	the	the	DET
easat-8412	186	2	importance	importance	NOUN
easat-8412	186	3	analysis	analysis	NOUN
easat-8412	186	4	considers	consider	VERB
easat-8412	186	5	not	not	PART
easat-8412	186	6	only	only	ADV
easat-8412	186	7	direct	direct	ADJ
easat-8412	186	8	effects	effect	NOUN
easat-8412	186	9	but	but	CCONJ
easat-8412	186	10	also	also	ADV
easat-8412	186	11	indirect	indirect	ADJ
easat-8412	186	12	effects	effect	NOUN
easat-8412	186	13	among	among	ADP
easat-8412	186	14	variables	variable	NOUN
easat-8412	186	15	,	,	PUNCT
easat-8412	186	16	providing	provide	VERB
easat-8412	186	17	a	a	DET
easat-8412	186	18	comprehensive	comprehensive	ADJ
easat-8412	186	19	understanding	understanding	NOUN
easat-8412	186	20	of	of	ADP
easat-8412	186	21	the	the	DET
easat-8412	186	22	contribution	contribution	NOUN
easat-8412	186	23	of	of	ADP
easat-8412	186	24	each	each	DET
easat-8412	186	25	predictor	predictor	NOUN
easat-8412	186	26	.	.	PUNCT
easat-8412	187	1	through	through	ADP
easat-8412	187	2	this	this	DET
easat-8412	187	3	approach	approach	NOUN
easat-8412	187	4	,	,	PUNCT
easat-8412	187	5	key	key	ADJ
easat-8412	187	6	variables	variable	NOUN
easat-8412	187	7	that	that	PRON
easat-8412	187	8	exert	exert	VERB
easat-8412	187	9	the	the	DET
easat-8412	187	10	most	most	ADV
easat-8412	187	11	significant	significant	ADJ
easat-8412	187	12	impact	impact	NOUN
easat-8412	187	13	on	on	ADP
easat-8412	187	14	the	the	DET
easat-8412	187	15	endogenous	endogenous	ADJ
easat-8412	187	16	constructs	construct	NOUN
easat-8412	187	17	can	can	AUX
easat-8412	187	18	be	be	AUX
easat-8412	187	19	identified	identify	VERB
easat-8412	187	20	,	,	PUNCT
easat-8412	187	21	serving	serve	VERB
easat-8412	187	22	as	as	ADP
easat-8412	187	23	a	a	DET
easat-8412	187	24	foundation	foundation	NOUN
easat-8412	187	25	for	for	ADP
easat-8412	187	26	prioritizing	prioritize	VERB
easat-8412	187	27	strategic	strategic	ADJ
easat-8412	187	28	decision	decision	NOUN
easat-8412	187	29	-	-	PUNCT
easat-8412	187	30	making	making	NOUN
easat-8412	187	31	.	.	PUNCT
easat-8412	188	1	the	the	DET
easat-8412	188	2	results	result	NOUN
easat-8412	188	3	of	of	ADP
easat-8412	188	4	the	the	DET
easat-8412	188	5	importance	importance	NOUN
easat-8412	188	6	analysis	analysis	NOUN
easat-8412	188	7	offer	offer	VERB
easat-8412	188	8	a	a	DET
easat-8412	188	9	strong	strong	ADJ
easat-8412	188	10	empirical	empirical	ADJ
easat-8412	188	11	basis	basis	NOUN
easat-8412	188	12	for	for	ADP
easat-8412	188	13	understanding	understand	VERB
easat-8412	188	14	the	the	DET
easat-8412	188	15	mechanisms	mechanism	NOUN
easat-8412	188	16	of	of	ADP
easat-8412	188	17	influence	influence	NOUN
easat-8412	188	18	among	among	ADP
easat-8412	188	19	variables	variable	NOUN
easat-8412	188	20	in	in	ADP
easat-8412	188	21	the	the	DET
easat-8412	188	22	structural	structural	ADJ
easat-8412	188	23	model	model	NOUN
easat-8412	188	24	,	,	PUNCT
easat-8412	188	25	while	while	SCONJ
easat-8412	188	26	also	also	ADV
easat-8412	188	27	providing	provide	VERB
easat-8412	188	28	valuable	valuable	ADJ
easat-8412	188	29	insights	insight	NOUN
easat-8412	188	30	for	for	ADP
easat-8412	188	31	the	the	DET
easat-8412	188	32	development	development	NOUN
easat-8412	188	33	of	of	ADP
easat-8412	188	34	future	future	ADJ
easat-8412	188	35	performance	performance	NOUN
easat-8412	188	36	improvement	improvement	NOUN
easat-8412	188	37	strategies	strategy	NOUN
easat-8412	188	38	.	.	PUNCT
easat-8412	189	1	2489	2489	NUM
easat-8412	189	2	edelweiss	edelweiss	PROPN
easat-8412	189	3	applied	apply	VERB
easat-8412	189	4	science	science	NOUN
easat-8412	189	5	and	and	CCONJ
easat-8412	189	6	technology	technology	NOUN
easat-8412	189	7	issn	issn	PROPN
easat-8412	189	8	:	:	PUNCT
easat-8412	189	9	2576	2576	NUM
easat-8412	189	10	-	-	SYM
easat-8412	189	11	8484	8484	NUM
easat-8412	189	12	vol	vol	NOUN
easat-8412	189	13	.	.	PROPN
easat-8412	190	1	9	9	NUM
easat-8412	190	2	,	,	PUNCT
easat-8412	190	3	no	no	INTJ
easat-8412	190	4	.	.	NOUN
easat-8412	190	5	6	6	NUM
easat-8412	190	6	:	:	SYM
easat-8412	190	7	2479	2479	NUM
easat-8412	190	8	-	-	SYM
easat-8412	190	9	2494	2494	NUM
easat-8412	190	10	,	,	PUNCT
easat-8412	190	11	2025	2025	NUM
easat-8412	190	12	doi	doi	NOUN
easat-8412	190	13	:	:	PUNCT
easat-8412	190	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	190	15	©	©	PROPN
easat-8412	190	16	2025	2025	NUM
easat-8412	190	17	by	by	ADP
easat-8412	190	18	the	the	DET
easat-8412	190	19	authors	author	NOUN
easat-8412	190	20	;	;	PUNCT
easat-8412	190	21	licensee	licensee	PROPN
easat-8412	190	22	learning	learn	VERB
easat-8412	190	23	gate	gate	NOUN
easat-8412	190	24	figure	figure	NOUN
easat-8412	190	25	4	4	NUM
easat-8412	190	26	.	.	PUNCT
easat-8412	190	27	ipma	ipma	NOUN
easat-8412	190	28	on	on	ADP
easat-8412	190	29	marketing	marketing	NOUN
easat-8412	190	30	variables	variable	NOUN
easat-8412	190	31	capability	capability	NOUN
easat-8412	190	32	.	.	PUNCT
easat-8412	191	1	figure	figure	NOUN
easat-8412	191	2	5	5	NUM
easat-8412	191	3	.	.	PUNCT
easat-8412	191	4	ipma	ipma	NOUN
easat-8412	191	5	on	on	ADP
easat-8412	191	6	variable	variable	ADJ
easat-8412	191	7	product	product	NOUN
easat-8412	191	8	advantage	advantage	NOUN
easat-8412	191	9	.	.	PUNCT
easat-8412	192	1	figure	figure	NOUN
easat-8412	192	2	6	6	NUM
easat-8412	192	3	.	.	PUNCT
easat-8412	192	4	ipma	ipma	NOUN
easat-8412	192	5	on	on	ADP
easat-8412	192	6	variable	variable	ADJ
easat-8412	192	7	perceptual	perceptual	ADJ
easat-8412	192	8	product	product	NOUN
easat-8412	192	9	congruity	congruity	NOUN
easat-8412	192	10	.	.	PUNCT
easat-8412	193	1	2490	2490	NUM
easat-8412	193	2	edelweiss	edelweiss	PROPN
easat-8412	193	3	applied	apply	VERB
easat-8412	193	4	science	science	NOUN
easat-8412	193	5	and	and	CCONJ
easat-8412	193	6	technology	technology	NOUN
easat-8412	193	7	issn	issn	PROPN
easat-8412	193	8	:	:	PUNCT
easat-8412	193	9	2576	2576	NUM
easat-8412	193	10	-	-	SYM
easat-8412	193	11	8484	8484	NUM
easat-8412	193	12	vol	vol	NOUN
easat-8412	193	13	.	.	PROPN
easat-8412	194	1	9	9	NUM
easat-8412	194	2	,	,	PUNCT
easat-8412	194	3	no	no	INTJ
easat-8412	194	4	.	.	NOUN
easat-8412	194	5	6	6	NUM
easat-8412	194	6	:	:	SYM
easat-8412	194	7	2479	2479	NUM
easat-8412	194	8	-	-	SYM
easat-8412	194	9	2494	2494	NUM
easat-8412	194	10	,	,	PUNCT
easat-8412	194	11	2025	2025	NUM
easat-8412	194	12	doi	doi	NOUN
easat-8412	194	13	:	:	PUNCT
easat-8412	194	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	194	15	©	©	PROPN
easat-8412	194	16	2025	2025	NUM
easat-8412	194	17	by	by	ADP
easat-8412	194	18	the	the	DET
easat-8412	194	19	authors	author	NOUN
easat-8412	194	20	;	;	PUNCT
easat-8412	194	21	licensee	licensee	PROPN
easat-8412	194	22	learning	learn	VERB
easat-8412	194	23	gate	gate	NOUN
easat-8412	194	24	figure	figure	NOUN
easat-8412	194	25	7	7	NUM
easat-8412	194	26	.	.	PUNCT
easat-8412	194	27	ipma	ipma	NOUN
easat-8412	194	28	on	on	ADP
easat-8412	194	29	variable	variable	ADJ
easat-8412	194	30	market	market	NOUN
easat-8412	194	31	performance	performance	NOUN
easat-8412	194	32	.	.	PUNCT
easat-8412	195	1	the	the	DET
easat-8412	195	2	importance	importance	NOUN
easat-8412	195	3	-	-	PUNCT
easat-8412	195	4	performance	performance	NOUN
easat-8412	195	5	mapping	mapping	NOUN
easat-8412	195	6	visualization	visualization	NOUN
easat-8412	195	7	in	in	ADP
easat-8412	195	8	figure	figure	NOUN
easat-8412	195	9	4	4	NUM
easat-8412	195	10	-	-	SYM
easat-8412	195	11	7	7	NUM
easat-8412	195	12	shows	show	VERB
easat-8412	195	13	the	the	DET
easat-8412	195	14	role	role	NOUN
easat-8412	195	15	of	of	ADP
easat-8412	195	16	the	the	DET
easat-8412	195	17	innovative	innovative	ADJ
easat-8412	195	18	performance	performance	NOUN
easat-8412	195	19	variable	variable	NOUN
easat-8412	195	20	in	in	ADP
easat-8412	195	21	shaping	shape	VERB
easat-8412	195	22	marketing	marketing	NOUN
easat-8412	195	23	capability	capability	NOUN
easat-8412	195	24	.	.	PUNCT
easat-8412	196	1	the	the	DET
easat-8412	196	2	variable	variable	NOUN
easat-8412	196	3	has	have	VERB
easat-8412	196	4	a	a	DET
easat-8412	196	5	direct	direct	ADJ
easat-8412	196	6	influence	influence	NOUN
easat-8412	196	7	on	on	ADP
easat-8412	196	8	the	the	DET
easat-8412	196	9	exogenous	exogenous	ADJ
easat-8412	196	10	variable	variable	NOUN
easat-8412	196	11	.	.	PUNCT
easat-8412	197	1	in	in	ADP
easat-8412	197	2	general	general	ADJ
easat-8412	197	3	,	,	PUNCT
easat-8412	197	4	the	the	DET
easat-8412	197	5	importance	importance	NOUN
easat-8412	197	6	of	of	ADP
easat-8412	197	7	the	the	DET
easat-8412	197	8	variables	variable	NOUN
easat-8412	197	9	in	in	ADP
easat-8412	197	10	this	this	DET
easat-8412	197	11	study	study	NOUN
easat-8412	197	12	is	be	AUX
easat-8412	197	13	relatively	relatively	ADV
easat-8412	197	14	balanced	balanced	ADJ
easat-8412	197	15	in	in	ADP
easat-8412	197	16	predicting	predict	VERB
easat-8412	197	17	improvements	improvement	NOUN
easat-8412	197	18	in	in	ADP
easat-8412	197	19	marketing	marketing	NOUN
easat-8412	197	20	capability	capability	NOUN
easat-8412	197	21	.	.	PUNCT
easat-8412	198	1	innovative	innovative	ADJ
easat-8412	198	2	performance	performance	NOUN
easat-8412	198	3	is	be	AUX
easat-8412	198	4	a	a	DET
easat-8412	198	5	variable	variable	NOUN
easat-8412	198	6	that	that	PRON
easat-8412	198	7	has	have	VERB
easat-8412	198	8	an	an	DET
easat-8412	198	9	importance	importance	NOUN
easat-8412	198	10	level	level	NOUN
easat-8412	198	11	with	with	ADP
easat-8412	198	12	a	a	DET
easat-8412	198	13	total	total	ADJ
easat-8412	198	14	effect	effect	NOUN
easat-8412	198	15	value	value	NOUN
easat-8412	198	16	of	of	ADP
easat-8412	198	17	0.491	0.491	NUM
easat-8412	198	18	.	.	PUNCT
easat-8412	199	1	when	when	SCONJ
easat-8412	199	2	viewed	view	VERB
easat-8412	199	3	from	from	ADP
easat-8412	199	4	the	the	DET
easat-8412	199	5	current	current	ADJ
easat-8412	199	6	level	level	NOUN
easat-8412	199	7	of	of	ADP
easat-8412	199	8	variable	variable	ADJ
easat-8412	199	9	performance	performance	NOUN
easat-8412	199	10	,	,	PUNCT
easat-8412	199	11	innovative	innovative	ADJ
easat-8412	199	12	performance	performance	NOUN
easat-8412	199	13	is	be	AUX
easat-8412	199	14	at	at	ADP
easat-8412	199	15	a	a	DET
easat-8412	199	16	level	level	NOUN
easat-8412	199	17	of	of	ADP
easat-8412	199	18	72.11	72.11	NUM
easat-8412	199	19	%	%	NOUN
easat-8412	199	20	so	so	SCONJ
easat-8412	199	21	that	that	SCONJ
easat-8412	199	22	the	the	DET
easat-8412	199	23	development	development	NOUN
easat-8412	199	24	potential	potential	NOUN
easat-8412	199	25	is	be	AUX
easat-8412	199	26	still	still	ADV
easat-8412	199	27	27.89	27.89	NUM
easat-8412	199	28	%	%	NOUN
easat-8412	199	29	.	.	PUNCT
easat-8412	200	1	this	this	DET
easat-8412	200	2	development	development	NOUN
easat-8412	200	3	potential	potential	NOUN
easat-8412	200	4	is	be	AUX
easat-8412	200	5	also	also	ADV
easat-8412	200	6	still	still	ADV
easat-8412	200	7	relatively	relatively	ADV
easat-8412	200	8	close	close	ADJ
easat-8412	200	9	to	to	ADP
easat-8412	200	10	the	the	DET
easat-8412	200	11	research	research	NOUN
easat-8412	200	12	variables	variable	NOUN
easat-8412	200	13	.	.	PUNCT
easat-8412	201	1	by	by	ADP
easat-8412	201	2	considering	consider	VERB
easat-8412	201	3	the	the	DET
easat-8412	201	4	importance	importance	NOUN
easat-8412	201	5	and	and	CCONJ
easat-8412	201	6	performance	performance	NOUN
easat-8412	201	7	of	of	ADP
easat-8412	201	8	each	each	DET
easat-8412	201	9	variable	variable	NOUN
easat-8412	201	10	that	that	PRON
easat-8412	201	11	is	be	AUX
easat-8412	201	12	a	a	DET
easat-8412	201	13	predictor	predictor	NOUN
easat-8412	201	14	of	of	ADP
easat-8412	201	15	marketing	marketing	NOUN
easat-8412	201	16	capability	capability	NOUN
easat-8412	201	17	,	,	PUNCT
easat-8412	201	18	this	this	DET
easat-8412	201	19	study	study	NOUN
easat-8412	201	20	recommends	recommend	VERB
easat-8412	201	21	optimizing	optimize	VERB
easat-8412	201	22	innovative	innovative	ADJ
easat-8412	201	23	performance	performance	NOUN
easat-8412	201	24	for	for	ADP
easat-8412	201	25	the	the	DET
easat-8412	201	26	development	development	NOUN
easat-8412	201	27	of	of	ADP
easat-8412	201	28	marketing	marketing	NOUN
easat-8412	201	29	capability	capability	NOUN
easat-8412	201	30	in	in	ADP
easat-8412	201	31	the	the	DET
easat-8412	201	32	future	future	NOUN
easat-8412	201	33	.	.	PUNCT
easat-8412	202	1	this	this	PRON
easat-8412	202	2	indicates	indicate	VERB
easat-8412	202	3	that	that	SCONJ
easat-8412	202	4	msmes	msme	NOUN
easat-8412	202	5	have	have	VERB
easat-8412	202	6	ample	ample	ADJ
easat-8412	202	7	room	room	NOUN
easat-8412	202	8	to	to	PART
easat-8412	202	9	increase	increase	VERB
easat-8412	202	10	their	their	PRON
easat-8412	202	11	innovation	innovation	NOUN
easat-8412	202	12	capacity	capacity	NOUN
easat-8412	202	13	to	to	PART
easat-8412	202	14	strengthen	strengthen	VERB
easat-8412	202	15	marketing	marketing	NOUN
easat-8412	202	16	capability	capability	NOUN
easat-8412	202	17	.	.	PUNCT
easat-8412	203	1	by	by	ADP
easat-8412	203	2	optimizing	optimize	VERB
easat-8412	203	3	innovative	innovative	ADJ
easat-8412	203	4	performance	performance	NOUN
easat-8412	203	5	,	,	PUNCT
easat-8412	203	6	msmes	msme	NOUN
easat-8412	203	7	can	can	AUX
easat-8412	203	8	more	more	ADV
easat-8412	203	9	effectively	effectively	ADV
easat-8412	203	10	utilize	utilize	VERB
easat-8412	203	11	existing	exist	VERB
easat-8412	203	12	resources	resource	NOUN
easat-8412	203	13	,	,	PUNCT
easat-8412	203	14	create	create	VERB
easat-8412	203	15	more	more	ADV
easat-8412	203	16	valuable	valuable	ADJ
easat-8412	203	17	products	product	NOUN
easat-8412	203	18	,	,	PUNCT
easat-8412	203	19	and	and	CCONJ
easat-8412	203	20	respond	respond	VERB
easat-8412	203	21	to	to	ADP
easat-8412	203	22	evolving	evolve	VERB
easat-8412	203	23	market	market	NOUN
easat-8412	203	24	trends	trend	NOUN
easat-8412	203	25	.	.	PUNCT
easat-8412	204	1	therefore	therefore	ADV
easat-8412	204	2	,	,	PUNCT
easat-8412	204	3	focusing	focus	VERB
easat-8412	204	4	on	on	ADP
easat-8412	204	5	innovation	innovation	NOUN
easat-8412	204	6	development	development	NOUN
easat-8412	204	7	not	not	PART
easat-8412	204	8	only	only	ADV
easat-8412	204	9	complements	complement	VERB
easat-8412	204	10	basic	basic	ADJ
easat-8412	204	11	resource	resource	NOUN
easat-8412	204	12	needs	need	NOUN
easat-8412	204	13	,	,	PUNCT
easat-8412	204	14	but	but	CCONJ
easat-8412	204	15	also	also	ADV
easat-8412	204	16	becomes	become	VERB
easat-8412	204	17	a	a	DET
easat-8412	204	18	key	key	ADJ
easat-8412	204	19	catalyst	catalyst	NOUN
easat-8412	204	20	in	in	ADP
easat-8412	204	21	building	build	VERB
easat-8412	204	22	sustainable	sustainable	ADJ
easat-8412	204	23	and	and	CCONJ
easat-8412	204	24	competitive	competitive	ADJ
easat-8412	204	25	marketing	marketing	NOUN
easat-8412	204	26	capabilities	capability	NOUN
easat-8412	204	27	in	in	ADP
easat-8412	204	28	the	the	DET
easat-8412	204	29	future	future	NOUN
easat-8412	204	30	.	.	PUNCT
easat-8412	205	1	4.7	4.7	NUM
easat-8412	205	2	.	.	PUNCT
easat-8412	206	1	multi	multi	ADJ
easat-8412	206	2	-	-	ADJ
easat-8412	206	3	group	group	NOUN
easat-8412	206	4	analysis	analysis	NOUN
easat-8412	206	5	(	(	PUNCT
easat-8412	206	6	mga	mga	PROPN
easat-8412	206	7	)	)	PUNCT
easat-8412	206	8	a	a	DET
easat-8412	206	9	comparative	comparative	ADJ
easat-8412	206	10	analysis	analysis	NOUN
easat-8412	206	11	was	be	AUX
easat-8412	206	12	conducted	conduct	VERB
easat-8412	206	13	based	base	VERB
easat-8412	206	14	on	on	ADP
easat-8412	206	15	length	length	NOUN
easat-8412	206	16	of	of	ADP
easat-8412	206	17	business	business	NOUN
easat-8412	206	18	(	(	PUNCT
easat-8412	206	19	smes	sme	NOUN
easat-8412	206	20	<	<	X
easat-8412	206	21	5	5	NUM
easat-8412	206	22	years	year	NOUN
easat-8412	206	23	and	and	CCONJ
easat-8412	206	24	>	>	SYM
easat-8412	206	25	5	5	NUM
easat-8412	206	26	years	year	NOUN
easat-8412	206	27	)	)	PUNCT
easat-8412	206	28	.	.	PUNCT
easat-8412	207	1	the	the	DET
easat-8412	207	2	results	result	NOUN
easat-8412	207	3	show	show	VERB
easat-8412	207	4	that	that	SCONJ
easat-8412	207	5	:	:	PUNCT
easat-8412	207	6	•	•	ADP
easat-8412	207	7	the	the	DET
easat-8412	207	8	influence	influence	NOUN
easat-8412	207	9	of	of	ADP
easat-8412	207	10	innovative	innovative	ADJ
easat-8412	207	11	performance	performance	NOUN
easat-8412	207	12	→	→	SYM
easat-8412	207	13	market	market	NOUN
easat-8412	207	14	performance	performance	NOUN
easat-8412	207	15	is	be	AUX
easat-8412	207	16	stronger	strong	ADJ
easat-8412	207	17	in	in	ADP
easat-8412	207	18	smes	sme	NOUN
easat-8412	207	19	that	that	PRON
easat-8412	207	20	have	have	AUX
easat-8412	207	21	been	be	AUX
easat-8412	207	22	operating	operate	VERB
easat-8412	207	23	for	for	ADP
easat-8412	207	24	>	>	X
easat-8412	207	25	5	5	NUM
easat-8412	207	26	years	year	NOUN
easat-8412	207	27	.	.	PUNCT
easat-8412	208	1	•	•	NUM
easat-8412	208	2	new	new	ADJ
easat-8412	208	3	smes	sme	NOUN
easat-8412	208	4	(	(	PUNCT
easat-8412	208	5	<	<	X
easat-8412	208	6	5	5	NUM
easat-8412	208	7	years	year	NOUN
easat-8412	208	8	)	)	PUNCT
easat-8412	208	9	are	be	AUX
easat-8412	208	10	more	more	ADV
easat-8412	208	11	influenced	influence	VERB
easat-8412	208	12	by	by	ADP
easat-8412	208	13	perceptual	perceptual	ADJ
easat-8412	208	14	product	product	NOUN
easat-8412	208	15	congruity	congruity	NOUN
easat-8412	208	16	in	in	ADP
easat-8412	208	17	terms	term	NOUN
easat-8412	208	18	of	of	ADP
easat-8412	208	19	improving	improve	VERB
easat-8412	208	20	market	market	NOUN
easat-8412	208	21	performance	performance	NOUN
easat-8412	208	22	.	.	PUNCT
easat-8412	209	1	5	5	X
easat-8412	209	2	.	.	X
easat-8412	209	3	discussion	discussion	NOUN
easat-8412	209	4	this	this	DET
easat-8412	209	5	study	study	NOUN
easat-8412	209	6	highlights	highlight	VERB
easat-8412	209	7	the	the	DET
easat-8412	209	8	role	role	NOUN
easat-8412	209	9	of	of	ADP
easat-8412	209	10	perceptual	perceptual	ADJ
easat-8412	209	11	product	product	NOUN
easat-8412	209	12	congruity	congruity	NOUN
easat-8412	209	13	(	(	PUNCT
easat-8412	209	14	ppc	ppc	NOUN
easat-8412	209	15	)	)	PUNCT
easat-8412	209	16	as	as	ADP
easat-8412	209	17	a	a	DET
easat-8412	209	18	mediating	mediate	VERB
easat-8412	209	19	mechanism	mechanism	NOUN
easat-8412	209	20	in	in	ADP
easat-8412	209	21	improving	improve	VERB
easat-8412	209	22	market	market	NOUN
easat-8412	209	23	performance	performance	NOUN
easat-8412	209	24	(	(	PUNCT
easat-8412	209	25	mp	mp	NOUN
easat-8412	209	26	)	)	PUNCT
easat-8412	209	27	through	through	ADP
easat-8412	209	28	three	three	NUM
easat-8412	209	29	main	main	ADJ
easat-8412	209	30	variables	variable	NOUN
easat-8412	209	31	:	:	PUNCT
easat-8412	209	32	innovative	innovative	ADJ
easat-8412	209	33	performance	performance	NOUN
easat-8412	209	34	(	(	PUNCT
easat-8412	209	35	ip	ip	NOUN
easat-8412	209	36	)	)	PUNCT
easat-8412	209	37	,	,	PUNCT
easat-8412	209	38	marketing	marketing	NOUN
easat-8412	209	39	capability	capability	NOUN
easat-8412	209	40	(	(	PUNCT
easat-8412	209	41	mc	mc	PROPN
easat-8412	209	42	)	)	PUNCT
easat-8412	209	43	,	,	PUNCT
easat-8412	209	44	and	and	CCONJ
easat-8412	209	45	product	product	NOUN
easat-8412	209	46	advantage	advantage	NOUN
easat-8412	209	47	(	(	PUNCT
easat-8412	209	48	pa	pa	NOUN
easat-8412	209	49	)	)	PUNCT
easat-8412	209	50	.	.	PUNCT
easat-8412	210	1	ppc	ppc	NOUN
easat-8412	210	2	acts	act	VERB
easat-8412	210	3	as	as	ADP
easat-8412	210	4	a	a	DET
easat-8412	210	5	psychological	psychological	ADJ
easat-8412	210	6	bridge	bridge	NOUN
easat-8412	210	7	between	between	ADP
easat-8412	210	8	consumer	consumer	NOUN
easat-8412	210	9	perceptions	perception	NOUN
easat-8412	210	10	and	and	CCONJ
easat-8412	210	11	the	the	DET
easat-8412	210	12	identity	identity	NOUN
easat-8412	210	13	of	of	ADP
easat-8412	210	14	products	product	NOUN
easat-8412	210	15	offered	offer	VERB
easat-8412	210	16	by	by	ADP
easat-8412	210	17	small	small	ADJ
easat-8412	210	18	and	and	CCONJ
easat-8412	210	19	medium	medium	ADJ
easat-8412	210	20	enterprises	enterprise	NOUN
easat-8412	210	21	(	(	PUNCT
easat-8412	210	22	smes	sme	NOUN
easat-8412	210	23	)	)	PUNCT
easat-8412	210	24	.	.	PUNCT
easat-8412	211	1	5.1	5.1	NUM
easat-8412	211	2	.	.	PUNCT
easat-8412	212	1	innovative	innovative	ADJ
easat-8412	212	2	performance	performance	NOUN
easat-8412	212	3	→	→	SYM
easat-8412	212	4	marketing	marketing	NOUN
easat-8412	212	5	capability	capability	NOUN
easat-8412	212	6	results	result	NOUN
easat-8412	212	7	show	show	VERB
easat-8412	212	8	that	that	SCONJ
easat-8412	212	9	innovative	innovative	ADJ
easat-8412	212	10	performance	performance	NOUN
easat-8412	212	11	has	have	VERB
easat-8412	212	12	a	a	DET
easat-8412	212	13	highly	highly	ADV
easat-8412	212	14	significant	significant	ADJ
easat-8412	212	15	direct	direct	ADJ
easat-8412	212	16	influence	influence	NOUN
easat-8412	212	17	on	on	ADP
easat-8412	212	18	marketing	marketing	NOUN
easat-8412	212	19	capability	capability	NOUN
easat-8412	212	20	(	(	PUNCT
easat-8412	212	21	β	β	NOUN
easat-8412	212	22	=	=	SYM
easat-8412	212	23	0.491	0.491	NUM
easat-8412	212	24	;	;	PUNCT
easat-8412	212	25	p	p	X
easat-8412	212	26	<	<	X
easat-8412	212	27	0.001	0.001	NUM
easat-8412	212	28	)	)	PUNCT
easat-8412	212	29	.	.	PUNCT
easat-8412	213	1	innovations	innovation	NOUN
easat-8412	213	2	in	in	ADP
easat-8412	213	3	products	product	NOUN
easat-8412	213	4	,	,	PUNCT
easat-8412	213	5	processes	process	NOUN
easat-8412	213	6	,	,	PUNCT
easat-8412	213	7	and	and	CCONJ
easat-8412	213	8	management	management	NOUN
easat-8412	213	9	strengthen	strengthen	VERB
easat-8412	213	10	2491	2491	NUM
easat-8412	213	11	edelweiss	edelweiss	PROPN
easat-8412	213	12	applied	apply	VERB
easat-8412	213	13	science	science	NOUN
easat-8412	213	14	and	and	CCONJ
easat-8412	213	15	technology	technology	NOUN
easat-8412	213	16	issn	issn	PROPN
easat-8412	213	17	:	:	PUNCT
easat-8412	213	18	2576	2576	NUM
easat-8412	213	19	-	-	SYM
easat-8412	213	20	8484	8484	NUM
easat-8412	213	21	vol	vol	NOUN
easat-8412	213	22	.	.	PROPN
easat-8412	214	1	9	9	NUM
easat-8412	214	2	,	,	PUNCT
easat-8412	214	3	no	no	INTJ
easat-8412	214	4	.	.	NOUN
easat-8412	214	5	6	6	NUM
easat-8412	214	6	:	:	SYM
easat-8412	214	7	2479	2479	NUM
easat-8412	214	8	-	-	SYM
easat-8412	214	9	2494	2494	NUM
easat-8412	214	10	,	,	PUNCT
easat-8412	214	11	2025	2025	NUM
easat-8412	214	12	doi	doi	NOUN
easat-8412	214	13	:	:	PUNCT
easat-8412	214	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	214	15	©	©	PROPN
easat-8412	214	16	2025	2025	NUM
easat-8412	214	17	by	by	ADP
easat-8412	214	18	the	the	DET
easat-8412	214	19	authors	author	NOUN
easat-8412	214	20	;	;	PUNCT
easat-8412	214	21	licensee	licensee	PROPN
easat-8412	214	22	learning	learning	PROPN
easat-8412	214	23	gate	gate	PROPN
easat-8412	214	24	responsiveness	responsiveness	NOUN
easat-8412	214	25	to	to	ADP
easat-8412	214	26	market	market	NOUN
easat-8412	214	27	needs	need	NOUN
easat-8412	214	28	.	.	PUNCT
easat-8412	215	1	the	the	DET
easat-8412	215	2	theory	theory	NOUN
easat-8412	215	3	that	that	PRON
easat-8412	215	4	reinforces	reinforce	VERB
easat-8412	215	5	this	this	PRON
easat-8412	215	6	is	be	AUX
easat-8412	215	7	the	the	DET
easat-8412	215	8	dynamic	dynamic	ADJ
easat-8412	215	9	capabilities	capability	NOUN
easat-8412	215	10	theory	theory	NOUN
easat-8412	215	11	,	,	PUNCT
easat-8412	215	12	where	where	SCONJ
easat-8412	215	13	innovation	innovation	NOUN
easat-8412	215	14	enables	enable	VERB
easat-8412	215	15	the	the	DET
easat-8412	215	16	strategic	strategic	ADJ
easat-8412	215	17	flexibility	flexibility	NOUN
easat-8412	215	18	of	of	ADP
easat-8412	215	19	msme	msme	NOUN
easat-8412	215	20	marketing	marketing	NOUN
easat-8412	215	21	.	.	PUNCT
easat-8412	216	1	5.2	5.2	NUM
easat-8412	216	2	.	.	PUNCT
easat-8412	217	1	innovative	innovative	ADJ
easat-8412	217	2	performance	performance	NOUN
easat-8412	217	3	→	→	PUNCT
easat-8412	217	4	product	product	NOUN
easat-8412	217	5	advantage	advantage	NOUN
easat-8412	217	6	the	the	DET
easat-8412	217	7	coefficient	coefficient	NOUN
easat-8412	217	8	β	β	X
easat-8412	217	9	=	=	PUNCT
easat-8412	217	10	0.470	0.470	NUM
easat-8412	217	11	(	(	PUNCT
easat-8412	217	12	p	p	X
easat-8412	217	13	<	<	X
easat-8412	217	14	0.001	0.001	NUM
easat-8412	217	15	)	)	PUNCT
easat-8412	217	16	indicates	indicate	VERB
easat-8412	217	17	that	that	SCONJ
easat-8412	217	18	the	the	PRON
easat-8412	217	19	higher	high	ADJ
easat-8412	217	20	the	the	DET
easat-8412	217	21	innovation	innovation	NOUN
easat-8412	217	22	,	,	PUNCT
easat-8412	217	23	the	the	PRON
easat-8412	217	24	higher	high	ADJ
easat-8412	217	25	the	the	DET
easat-8412	217	26	product	product	NOUN
easat-8412	217	27	excellence	excellence	NOUN
easat-8412	217	28	.	.	PUNCT
easat-8412	218	1	superior	superior	ADJ
easat-8412	218	2	product	product	NOUN
easat-8412	218	3	innovation	innovation	NOUN
easat-8412	218	4	creates	create	VERB
easat-8412	218	5	differential	differential	ADJ
easat-8412	218	6	added	add	VERB
easat-8412	218	7	value	value	NOUN
easat-8412	218	8	against	against	ADP
easat-8412	218	9	competitors	competitor	NOUN
easat-8412	218	10	.	.	PUNCT
easat-8412	219	1	this	this	PRON
easat-8412	219	2	strengthens	strengthen	VERB
easat-8412	219	3	the	the	DET
easat-8412	219	4	role	role	NOUN
easat-8412	219	5	of	of	ADP
easat-8412	219	6	product	product	NOUN
easat-8412	219	7	differentiation	differentiation	NOUN
easat-8412	219	8	theory	theory	NOUN
easat-8412	219	9	in	in	ADP
easat-8412	219	10	the	the	DET
easat-8412	219	11	competitive	competitive	ADJ
easat-8412	219	12	achievement	achievement	NOUN
easat-8412	219	13	of	of	ADP
easat-8412	219	14	msmes	msme	NOUN
easat-8412	219	15	.	.	PUNCT
easat-8412	220	1	5.3	5.3	NUM
easat-8412	220	2	.	.	PUNCT
easat-8412	220	3	innovative	innovative	ADJ
easat-8412	220	4	performance	performance	NOUN
easat-8412	220	5	→	→	SYM
easat-8412	220	6	perceptual	perceptual	ADJ
easat-8412	220	7	product	product	NOUN
easat-8412	220	8	congruity	congruity	NOUN
easat-8412	220	9	innovation	innovation	NOUN
easat-8412	220	10	also	also	ADV
easat-8412	220	11	influences	influence	VERB
easat-8412	220	12	the	the	DET
easat-8412	220	13	congruence	congruence	NOUN
easat-8412	220	14	of	of	ADP
easat-8412	220	15	product	product	NOUN
easat-8412	220	16	perceptions	perception	NOUN
easat-8412	220	17	with	with	ADP
easat-8412	220	18	customer	customer	NOUN
easat-8412	220	19	preferences	preference	NOUN
easat-8412	220	20	(	(	PUNCT
easat-8412	220	21	β	β	X
easat-8412	220	22	=	=	SYM
easat-8412	220	23	0.246	0.246	NUM
easat-8412	220	24	;	;	PUNCT
easat-8412	220	25	p	p	PROPN
easat-8412	220	26	=	=	NOUN
easat-8412	220	27	0.001	0.001	NUM
easat-8412	220	28	)	)	PUNCT
easat-8412	220	29	.	.	PUNCT
easat-8412	221	1	the	the	DET
easat-8412	221	2	more	more	ADJ
easat-8412	221	3	consumers	consumer	NOUN
easat-8412	221	4	'	'	PART
easat-8412	221	5	perceptions	perception	NOUN
easat-8412	221	6	of	of	ADP
easat-8412	221	7	the	the	DET
easat-8412	221	8	symbolic	symbolic	ADJ
easat-8412	221	9	value	value	NOUN
easat-8412	221	10	of	of	ADP
easat-8412	221	11	the	the	DET
easat-8412	221	12	product	product	NOUN
easat-8412	221	13	match	match	NOUN
easat-8412	221	14	,	,	PUNCT
easat-8412	221	15	the	the	PRON
easat-8412	221	16	greater	great	ADJ
easat-8412	221	17	the	the	DET
easat-8412	221	18	potential	potential	NOUN
easat-8412	221	19	for	for	ADP
easat-8412	221	20	loyalty	loyalty	NOUN
easat-8412	221	21	.	.	PUNCT
easat-8412	222	1	this	this	PRON
easat-8412	222	2	is	be	AUX
easat-8412	222	3	consistent	consistent	ADJ
easat-8412	222	4	with	with	ADP
easat-8412	222	5	sirgy	sirgy	NOUN
easat-8412	222	6	[	[	X
easat-8412	222	7	21	21	NUM
easat-8412	222	8	]	]	X
easat-8412	222	9	self	self	NOUN
easat-8412	222	10	-	-	PUNCT
easat-8412	222	11	congruence	congruence	NOUN
easat-8412	222	12	theory	theory	NOUN
easat-8412	222	13	.	.	PUNCT
easat-8412	223	1	5.4	5.4	NUM
easat-8412	223	2	.	.	PUNCT
easat-8412	223	3	marketing	marketing	NOUN
easat-8412	223	4	capability	capability	NOUN
easat-8412	223	5	→	→	SYM
easat-8412	223	6	perceptual	perceptual	ADJ
easat-8412	223	7	product	product	NOUN
easat-8412	223	8	congruity	congruity	NOUN
easat-8412	223	9	the	the	DET
easat-8412	223	10	empirical	empirical	ADJ
easat-8412	223	11	results	result	NOUN
easat-8412	223	12	(	(	PUNCT
easat-8412	223	13	β	β	X
easat-8412	223	14	=	=	SYM
easat-8412	223	15	0.275	0.275	NUM
easat-8412	223	16	;	;	PUNCT
easat-8412	223	17	p	p	X
easat-8412	223	18	<	<	X
easat-8412	223	19	0.001	0.001	NUM
easat-8412	223	20	)	)	PUNCT
easat-8412	223	21	confirm	confirm	VERB
easat-8412	223	22	that	that	SCONJ
easat-8412	223	23	a	a	DET
easat-8412	223	24	strong	strong	ADJ
easat-8412	223	25	marketing	marketing	NOUN
easat-8412	223	26	strategy	strategy	NOUN
easat-8412	223	27	strengthens	strengthen	VERB
easat-8412	223	28	the	the	DET
easat-8412	223	29	perception	perception	NOUN
easat-8412	223	30	of	of	ADP
easat-8412	223	31	product	product	NOUN
easat-8412	223	32	alignment	alignment	NOUN
easat-8412	223	33	with	with	ADP
easat-8412	223	34	consumer	consumer	NOUN
easat-8412	223	35	values	value	NOUN
easat-8412	223	36	.	.	PUNCT
easat-8412	224	1	this	this	PRON
easat-8412	224	2	suggests	suggest	VERB
easat-8412	224	3	that	that	SCONJ
easat-8412	224	4	market	market	NOUN
easat-8412	224	5	perceptions	perception	NOUN
easat-8412	224	6	are	be	AUX
easat-8412	224	7	shaped	shape	VERB
easat-8412	224	8	not	not	PART
easat-8412	224	9	only	only	ADV
easat-8412	224	10	from	from	ADP
easat-8412	224	11	product	product	NOUN
easat-8412	224	12	quality	quality	NOUN
easat-8412	224	13	,	,	PUNCT
easat-8412	224	14	but	but	CCONJ
easat-8412	224	15	from	from	ADP
easat-8412	224	16	how	how	SCONJ
easat-8412	224	17	the	the	DET
easat-8412	224	18	product	product	NOUN
easat-8412	224	19	is	be	AUX
easat-8412	224	20	communicated	communicate	VERB
easat-8412	224	21	and	and	CCONJ
easat-8412	224	22	positioned	position	VERB
easat-8412	224	23	.	.	PUNCT
easat-8412	225	1	5.5	5.5	NUM
easat-8412	225	2	.	.	PUNCT
easat-8412	226	1	product	product	NOUN
easat-8412	226	2	advantage	advantage	NOUN
easat-8412	226	3	→	→	SYM
easat-8412	226	4	perceptual	perceptual	ADJ
easat-8412	226	5	product	product	NOUN
easat-8412	226	6	congruity	congruity	NOUN
easat-8412	226	7	product	product	NOUN
easat-8412	226	8	excellence	excellence	NOUN
easat-8412	226	9	drives	drive	VERB
easat-8412	226	10	perceptions	perception	NOUN
easat-8412	226	11	that	that	PRON
easat-8412	226	12	are	be	AUX
easat-8412	226	13	consistent	consistent	ADJ
easat-8412	226	14	with	with	ADP
easat-8412	226	15	consumer	consumer	NOUN
easat-8412	226	16	expectations	expectation	NOUN
easat-8412	226	17	(	(	PUNCT
easat-8412	226	18	β	β	X
easat-8412	226	19	=	=	SYM
easat-8412	226	20	0.183	0.183	NUM
easat-8412	226	21	;	;	PUNCT
easat-8412	226	22	p	p	X
easat-8412	226	23	=	=	NOUN
easat-8412	226	24	0.009	0.009	NUM
easat-8412	226	25	)	)	PUNCT
easat-8412	226	26	.	.	PUNCT
easat-8412	227	1	products	product	NOUN
easat-8412	227	2	that	that	PRON
easat-8412	227	3	are	be	AUX
easat-8412	227	4	innovative	innovative	ADJ
easat-8412	227	5	and	and	CCONJ
easat-8412	227	6	have	have	VERB
easat-8412	227	7	technical	technical	ADJ
easat-8412	227	8	advantages	advantage	NOUN
easat-8412	227	9	are	be	AUX
easat-8412	227	10	more	more	ADV
easat-8412	227	11	easily	easily	ADV
easat-8412	227	12	emotionally	emotionally	ADV
easat-8412	227	13	associated	associate	VERB
easat-8412	227	14	by	by	ADP
easat-8412	227	15	consumers	consumer	NOUN
easat-8412	227	16	.	.	PUNCT
easat-8412	228	1	5.6	5.6	NUM
easat-8412	228	2	.	.	PUNCT
easat-8412	228	3	innovative	innovative	ADJ
easat-8412	228	4	performance	performance	NOUN
easat-8412	228	5	→	→	SYM
easat-8412	228	6	market	market	NOUN
easat-8412	228	7	performance	performance	NOUN
easat-8412	228	8	innovation	innovation	NOUN
easat-8412	228	9	contributes	contribute	VERB
easat-8412	228	10	directly	directly	ADV
easat-8412	228	11	to	to	ADP
easat-8412	228	12	market	market	NOUN
easat-8412	228	13	performance	performance	NOUN
easat-8412	228	14	(	(	PUNCT
easat-8412	228	15	β	β	X
easat-8412	228	16	=	=	PUNCT
easat-8412	228	17	0.212	0.212	NUM
easat-8412	228	18	;	;	PUNCT
easat-8412	228	19	p	p	X
easat-8412	228	20	=	=	NOUN
easat-8412	228	21	0.003	0.003	NUM
easat-8412	228	22	)	)	PUNCT
easat-8412	228	23	,	,	PUNCT
easat-8412	228	24	but	but	CCONJ
easat-8412	228	25	not	not	PART
easat-8412	228	26	as	as	ADV
easat-8412	228	27	strongly	strongly	ADV
easat-8412	228	28	as	as	ADP
easat-8412	228	29	the	the	DET
easat-8412	228	30	indirect	indirect	ADJ
easat-8412	228	31	effect	effect	NOUN
easat-8412	228	32	.	.	PUNCT
easat-8412	229	1	this	this	PRON
easat-8412	229	2	indicates	indicate	VERB
easat-8412	229	3	that	that	SCONJ
easat-8412	229	4	to	to	PART
easat-8412	229	5	create	create	VERB
easat-8412	229	6	a	a	DET
easat-8412	229	7	broader	broad	ADJ
easat-8412	229	8	impact	impact	NOUN
easat-8412	229	9	,	,	PUNCT
easat-8412	229	10	innovation	innovation	NOUN
easat-8412	229	11	requires	require	VERB
easat-8412	229	12	the	the	DET
easat-8412	229	13	support	support	NOUN
easat-8412	229	14	of	of	ADP
easat-8412	229	15	other	other	ADJ
easat-8412	229	16	capabilities	capability	NOUN
easat-8412	229	17	.	.	PUNCT
easat-8412	230	1	5.7	5.7	NUM
easat-8412	230	2	.	.	PUNCT
easat-8412	230	3	marketing	marketing	NOUN
easat-8412	230	4	capability	capability	NOUN
easat-8412	230	5	→	→	SYM
easat-8412	230	6	market	market	NOUN
easat-8412	230	7	performance	performance	NOUN
easat-8412	230	8	marketing	marketing	NOUN
easat-8412	230	9	capability	capability	NOUN
easat-8412	230	10	has	have	VERB
easat-8412	230	11	a	a	DET
easat-8412	230	12	direct	direct	ADJ
easat-8412	230	13	and	and	CCONJ
easat-8412	230	14	significant	significant	ADJ
easat-8412	230	15	effect	effect	NOUN
easat-8412	230	16	on	on	ADP
easat-8412	230	17	market	market	NOUN
easat-8412	230	18	performance	performance	NOUN
easat-8412	230	19	(	(	PUNCT
easat-8412	230	20	β	β	X
easat-8412	230	21	=	=	PUNCT
easat-8412	230	22	0.253	0.253	NUM
easat-8412	230	23	;	;	PUNCT
easat-8412	230	24	p	p	X
easat-8412	230	25	<	<	X
easat-8412	230	26	0.001	0.001	NUM
easat-8412	230	27	)	)	PUNCT
easat-8412	230	28	,	,	PUNCT
easat-8412	230	29	indicating	indicate	VERB
easat-8412	230	30	the	the	DET
easat-8412	230	31	important	important	ADJ
easat-8412	230	32	role	role	NOUN
easat-8412	230	33	of	of	ADP
easat-8412	230	34	marketing	marketing	NOUN
easat-8412	230	35	in	in	ADP
easat-8412	230	36	msme	msme	NOUN
easat-8412	230	37	growth	growth	NOUN
easat-8412	230	38	strategies	strategy	NOUN
easat-8412	230	39	.	.	PUNCT
easat-8412	231	1	5.8	5.8	NUM
easat-8412	231	2	.	.	PUNCT
easat-8412	231	3	perceptual	perceptual	ADJ
easat-8412	231	4	product	product	NOUN
easat-8412	231	5	congruity	congruity	NOUN
easat-8412	231	6	→	→	SYM
easat-8412	231	7	market	market	NOUN
easat-8412	231	8	performance	performance	NOUN
easat-8412	231	9	perceptual	perceptual	ADJ
easat-8412	231	10	congruence	congruence	NOUN
easat-8412	231	11	has	have	VERB
easat-8412	231	12	a	a	DET
easat-8412	231	13	strong	strong	ADJ
easat-8412	231	14	influence	influence	NOUN
easat-8412	231	15	on	on	ADP
easat-8412	231	16	market	market	NOUN
easat-8412	231	17	performance	performance	NOUN
easat-8412	231	18	(	(	PUNCT
easat-8412	231	19	β	β	X
easat-8412	231	20	=	=	PUNCT
easat-8412	231	21	0.226	0.226	NUM
easat-8412	231	22	;	;	PUNCT
easat-8412	231	23	p	p	X
easat-8412	231	24	<	<	X
easat-8412	231	25	0.001	0.001	NUM
easat-8412	231	26	)	)	PUNCT
easat-8412	231	27	.	.	PUNCT
easat-8412	232	1	this	this	DET
easat-8412	232	2	finding	finding	NOUN
easat-8412	232	3	is	be	AUX
easat-8412	232	4	in	in	ADP
easat-8412	232	5	line	line	NOUN
easat-8412	232	6	with	with	ADP
easat-8412	232	7	the	the	DET
easat-8412	232	8	study	study	NOUN
easat-8412	232	9	of	of	ADP
easat-8412	232	10	sheeraz	sheeraz	NOUN
easat-8412	232	11	et	et	PROPN
easat-8412	232	12	al	al	PROPN
easat-8412	232	13	.	.	PROPN
easat-8412	232	14	which	which	PRON
easat-8412	232	15	emphasizes	emphasize	VERB
easat-8412	232	16	the	the	DET
easat-8412	232	17	importance	importance	NOUN
easat-8412	232	18	of	of	ADP
easat-8412	232	19	consumer	consumer	NOUN
easat-8412	232	20	-	-	PUNCT
easat-8412	232	21	brand	brand	NOUN
easat-8412	232	22	congruity	congruity	NOUN
easat-8412	232	23	in	in	ADP
easat-8412	232	24	shaping	shape	VERB
easat-8412	232	25	customer	customer	NOUN
easat-8412	232	26	loyalty	loyalty	NOUN
easat-8412	232	27	and	and	CCONJ
easat-8412	232	28	satisfaction	satisfaction	NOUN
easat-8412	232	29	[	[	X
easat-8412	232	30	22	22	NUM
easat-8412	232	31	]	]	PUNCT
easat-8412	232	32	.	.	PUNCT
easat-8412	233	1	5.9	5.9	NUM
easat-8412	233	2	.	.	PUNCT
easat-8412	234	1	product	product	NOUN
easat-8412	234	2	advantage	advantage	NOUN
easat-8412	234	3	→	→	PUNCT
easat-8412	234	4	market	market	NOUN
easat-8412	234	5	performance	performance	NOUN
easat-8412	234	6	product	product	NOUN
easat-8412	234	7	superiority	superiority	NOUN
easat-8412	234	8	was	be	AUX
easat-8412	234	9	a	a	DET
easat-8412	234	10	significant	significant	ADJ
easat-8412	234	11	predictor	predictor	NOUN
easat-8412	234	12	(	(	PUNCT
easat-8412	234	13	β	β	X
easat-8412	234	14	=	=	SYM
easat-8412	234	15	0.277	0.277	NUM
easat-8412	234	16	;	;	PUNCT
easat-8412	234	17	p	p	X
easat-8412	234	18	<	<	X
easat-8412	234	19	0.001	0.001	NUM
easat-8412	234	20	)	)	PUNCT
easat-8412	234	21	,	,	PUNCT
easat-8412	234	22	reinforcing	reinforce	VERB
easat-8412	234	23	the	the	DET
easat-8412	234	24	importance	importance	NOUN
easat-8412	234	25	of	of	ADP
easat-8412	234	26	value	value	NOUN
easat-8412	234	27	-	-	PUNCT
easat-8412	234	28	added	add	VERB
easat-8412	234	29	uniqueness	uniqueness	NOUN
easat-8412	234	30	as	as	ADP
easat-8412	234	31	a	a	DET
easat-8412	234	32	competitive	competitive	ADJ
easat-8412	234	33	advantage	advantage	NOUN
easat-8412	234	34	.	.	PUNCT
easat-8412	235	1	5.10	5.10	NUM
easat-8412	235	2	.	.	PUNCT
easat-8412	235	3	innovative	innovative	ADJ
easat-8412	235	4	performance	performance	NOUN
easat-8412	235	5	→	→	PUNCT
easat-8412	235	6	market	market	NOUN
easat-8412	235	7	performance	performance	NOUN
easat-8412	235	8	through	through	ADP
easat-8412	235	9	marketing	marketing	NOUN
easat-8412	235	10	capability	capability	NOUN
easat-8412	235	11	the	the	DET
easat-8412	235	12	results	result	NOUN
easat-8412	235	13	of	of	ADP
easat-8412	235	14	testing	testing	NOUN
easat-8412	235	15	hypothesis	hypothesis	NOUN
easat-8412	235	16	h10	h10	NOUN
easat-8412	235	17	show	show	VERB
easat-8412	235	18	that	that	SCONJ
easat-8412	235	19	marketing	marketing	NOUN
easat-8412	235	20	capability	capability	NOUN
easat-8412	235	21	(	(	PUNCT
easat-8412	235	22	mc	mc	NOUN
easat-8412	235	23	)	)	PUNCT
easat-8412	235	24	acts	act	VERB
easat-8412	235	25	as	as	ADP
easat-8412	235	26	a	a	DET
easat-8412	235	27	significant	significant	ADJ
easat-8412	235	28	mediator	mediator	NOUN
easat-8412	235	29	in	in	ADP
easat-8412	235	30	the	the	DET
easat-8412	235	31	relationship	relationship	NOUN
easat-8412	235	32	between	between	ADP
easat-8412	235	33	innovative	innovative	ADJ
easat-8412	235	34	performance	performance	NOUN
easat-8412	235	35	(	(	PUNCT
easat-8412	235	36	ip	ip	NOUN
easat-8412	235	37	)	)	PUNCT
easat-8412	235	38	and	and	CCONJ
easat-8412	235	39	market	market	NOUN
easat-8412	235	40	performance	performance	NOUN
easat-8412	235	41	(	(	PUNCT
easat-8412	235	42	mp	mp	PROPN
easat-8412	235	43	)	)	PUNCT
easat-8412	235	44	,	,	PUNCT
easat-8412	235	45	with	with	ADP
easat-8412	235	46	coefficient	coefficient	NOUN
easat-8412	235	47	β	β	X
easat-8412	235	48	=	=	NOUN
easat-8412	235	49	0.124	0.124	NUM
easat-8412	235	50	,	,	PUNCT
easat-8412	235	51	t	t	NOUN
easat-8412	235	52	-	-	PUNCT
easat-8412	235	53	statistic	statistic	NOUN
easat-8412	235	54	=	=	NOUN
easat-8412	235	55	2.713	2.713	NUM
easat-8412	235	56	,	,	PUNCT
easat-8412	235	57	and	and	CCONJ
easat-8412	235	58	p	p	X
easat-8412	235	59	-	-	PUNCT
easat-8412	235	60	value	value	NOUN
easat-8412	235	61	=	=	NOUN
easat-8412	235	62	0.007	0.007	NUM
easat-8412	235	63	.	.	PUNCT
easat-8412	236	1	statistically	statistically	ADV
easat-8412	236	2	,	,	PUNCT
easat-8412	236	3	this	this	DET
easat-8412	236	4	finding	finding	NOUN
easat-8412	236	5	affirms	affirm	VERB
easat-8412	236	6	that	that	SCONJ
easat-8412	236	7	marketing	marketing	NOUN
easat-8412	236	8	capability	capability	NOUN
easat-8412	236	9	is	be	AUX
easat-8412	236	10	not	not	PART
easat-8412	236	11	just	just	ADV
easat-8412	236	12	a	a	DET
easat-8412	236	13	complement	complement	NOUN
easat-8412	236	14	to	to	ADP
easat-8412	236	15	innovation	innovation	NOUN
easat-8412	236	16	,	,	PUNCT
easat-8412	236	17	but	but	CCONJ
easat-8412	236	18	a	a	DET
easat-8412	236	19	transformational	transformational	ADJ
easat-8412	236	20	mechanism	mechanism	NOUN
easat-8412	236	21	that	that	PRON
easat-8412	236	22	enables	enable	VERB
easat-8412	236	23	innovative	innovative	ADJ
easat-8412	236	24	results	result	NOUN
easat-8412	236	25	to	to	PART
easat-8412	236	26	be	be	AUX
easat-8412	236	27	converted	convert	VERB
easat-8412	236	28	into	into	ADP
easat-8412	236	29	concrete	concrete	ADJ
easat-8412	236	30	market	market	NOUN
easat-8412	236	31	achievements	achievement	NOUN
easat-8412	236	32	.	.	PUNCT
easat-8412	237	1	2492	2492	NUM
easat-8412	237	2	edelweiss	edelweiss	PROPN
easat-8412	237	3	applied	apply	VERB
easat-8412	237	4	science	science	NOUN
easat-8412	237	5	and	and	CCONJ
easat-8412	237	6	technology	technology	NOUN
easat-8412	237	7	issn	issn	PROPN
easat-8412	237	8	:	:	PUNCT
easat-8412	237	9	2576	2576	NUM
easat-8412	237	10	-	-	SYM
easat-8412	237	11	8484	8484	NUM
easat-8412	237	12	vol	vol	NOUN
easat-8412	237	13	.	.	PROPN
easat-8412	238	1	9	9	NUM
easat-8412	238	2	,	,	PUNCT
easat-8412	238	3	no	no	INTJ
easat-8412	238	4	.	.	NOUN
easat-8412	238	5	6	6	NUM
easat-8412	238	6	:	:	SYM
easat-8412	238	7	2479	2479	NUM
easat-8412	238	8	-	-	SYM
easat-8412	238	9	2494	2494	NUM
easat-8412	238	10	,	,	PUNCT
easat-8412	238	11	2025	2025	NUM
easat-8412	238	12	doi	doi	NOUN
easat-8412	238	13	:	:	PUNCT
easat-8412	238	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	238	15	©	©	PROPN
easat-8412	238	16	2025	2025	NUM
easat-8412	238	17	by	by	ADP
easat-8412	238	18	the	the	DET
easat-8412	238	19	authors	author	NOUN
easat-8412	238	20	;	;	PUNCT
easat-8412	238	21	licensee	licensee	PROPN
easat-8412	238	22	learning	learning	NOUN
easat-8412	238	23	gate	gate	NOUN
easat-8412	238	24	5.11	5.11	NUM
easat-8412	238	25	.	.	PUNCT
easat-8412	239	1	marketing	marketing	NOUN
easat-8412	239	2	capability	capability	NOUN
easat-8412	239	3	→	→	SYM
easat-8412	239	4	market	market	NOUN
easat-8412	239	5	performance	performance	NOUN
easat-8412	239	6	through	through	ADP
easat-8412	239	7	perceptual	perceptual	ADJ
easat-8412	239	8	product	product	NOUN
easat-8412	239	9	congruity	congruity	NOUN
easat-8412	239	10	the	the	DET
easat-8412	239	11	results	result	NOUN
easat-8412	239	12	of	of	ADP
easat-8412	239	13	testing	testing	NOUN
easat-8412	239	14	hypothesis	hypothesis	NOUN
easat-8412	239	15	h11	h11	NOUN
easat-8412	239	16	show	show	VERB
easat-8412	239	17	that	that	SCONJ
easat-8412	239	18	perceptual	perceptual	ADJ
easat-8412	239	19	product	product	NOUN
easat-8412	239	20	congruity	congruity	NOUN
easat-8412	239	21	(	(	PUNCT
easat-8412	239	22	ppc	ppc	NOUN
easat-8412	239	23	)	)	PUNCT
easat-8412	239	24	significantly	significantly	ADV
easat-8412	239	25	mediates	mediate	VERB
easat-8412	239	26	the	the	DET
easat-8412	239	27	relationship	relationship	NOUN
easat-8412	239	28	between	between	ADP
easat-8412	239	29	marketing	marketing	NOUN
easat-8412	239	30	capability	capability	NOUN
easat-8412	239	31	(	(	PUNCT
easat-8412	239	32	mc	mc	NOUN
easat-8412	239	33	)	)	PUNCT
easat-8412	239	34	and	and	CCONJ
easat-8412	239	35	market	market	NOUN
easat-8412	239	36	performance	performance	NOUN
easat-8412	239	37	(	(	PUNCT
easat-8412	239	38	mp	mp	PROPN
easat-8412	239	39	)	)	PUNCT
easat-8412	239	40	,	,	PUNCT
easat-8412	239	41	with	with	ADP
easat-8412	239	42	a	a	DET
easat-8412	239	43	mediation	mediation	NOUN
easat-8412	239	44	coefficient	coefficient	NOUN
easat-8412	239	45	value	value	NOUN
easat-8412	239	46	of	of	ADP
easat-8412	239	47	β	β	X
easat-8412	239	48	=	=	SYM
easat-8412	239	49	0.062	0.062	NUM
easat-8412	239	50	,	,	PUNCT
easat-8412	239	51	t	t	NOUN
easat-8412	239	52	-	-	PUNCT
easat-8412	239	53	statistic	statistic	NOUN
easat-8412	239	54	=	=	PUNCT
easat-8412	239	55	2.291	2.291	NUM
easat-8412	239	56	,	,	PUNCT
easat-8412	239	57	and	and	CCONJ
easat-8412	239	58	p	p	X
easat-8412	239	59	-	-	PUNCT
easat-8412	239	60	value	value	NOUN
easat-8412	239	61	=	=	NOUN
easat-8412	239	62	0.022	0.022	NUM
easat-8412	239	63	.	.	PUNCT
easat-8412	240	1	this	this	DET
easat-8412	240	2	finding	finding	NOUN
easat-8412	240	3	confirms	confirm	VERB
easat-8412	240	4	that	that	SCONJ
easat-8412	240	5	marketing	marketing	NOUN
easat-8412	240	6	capabilities	capability	NOUN
easat-8412	240	7	not	not	PART
easat-8412	240	8	only	only	ADV
easat-8412	240	9	function	function	NOUN
easat-8412	240	10	in	in	ADP
easat-8412	240	11	technical	technical	ADJ
easat-8412	240	12	marketing	marketing	NOUN
easat-8412	240	13	activities	activity	NOUN
easat-8412	240	14	such	such	ADJ
easat-8412	240	15	as	as	ADP
easat-8412	240	16	pricing	pricing	NOUN
easat-8412	240	17	and	and	CCONJ
easat-8412	240	18	promotion	promotion	NOUN
easat-8412	240	19	,	,	PUNCT
easat-8412	240	20	but	but	CCONJ
easat-8412	240	21	also	also	ADV
easat-8412	240	22	play	play	VERB
easat-8412	240	23	an	an	DET
easat-8412	240	24	important	important	ADJ
easat-8412	240	25	role	role	NOUN
easat-8412	240	26	in	in	ADP
easat-8412	240	27	shaping	shape	VERB
easat-8412	240	28	perceptions	perception	NOUN
easat-8412	240	29	of	of	ADP
easat-8412	240	30	product	product	NOUN
easat-8412	240	31	fit	fit	ADJ
easat-8412	240	32	with	with	ADP
easat-8412	240	33	consumer	consumer	NOUN
easat-8412	240	34	identity	identity	NOUN
easat-8412	240	35	,	,	PUNCT
easat-8412	240	36	preferences	preference	NOUN
easat-8412	240	37	,	,	PUNCT
easat-8412	240	38	and	and	CCONJ
easat-8412	240	39	expectations	expectation	NOUN
easat-8412	240	40	.	.	PUNCT
easat-8412	241	1	the	the	DET
easat-8412	241	2	role	role	NOUN
easat-8412	241	3	of	of	ADP
easat-8412	241	4	ppc	ppc	NOUN
easat-8412	241	5	in	in	ADP
easat-8412	241	6	this	this	DET
easat-8412	241	7	mediation	mediation	NOUN
easat-8412	241	8	path	path	NOUN
easat-8412	241	9	is	be	AUX
easat-8412	241	10	a	a	DET
easat-8412	241	11	psychological	psychological	ADJ
easat-8412	241	12	mechanism	mechanism	NOUN
easat-8412	241	13	that	that	PRON
easat-8412	241	14	bridges	bridge	VERB
easat-8412	241	15	marketing	marketing	NOUN
easat-8412	241	16	prowess	prowess	NOUN
easat-8412	241	17	with	with	ADP
easat-8412	241	18	real	real	ADJ
easat-8412	241	19	impact	impact	NOUN
easat-8412	241	20	in	in	ADP
easat-8412	241	21	the	the	DET
easat-8412	241	22	market	market	NOUN
easat-8412	241	23	.	.	PUNCT
easat-8412	242	1	5.12	5.12	NUM
easat-8412	242	2	.	.	PUNCT
easat-8412	242	3	innovative	innovative	ADJ
easat-8412	242	4	performance	performance	NOUN
easat-8412	242	5	→	→	PUNCT
easat-8412	242	6	market	market	NOUN
easat-8412	242	7	performance	performance	NOUN
easat-8412	242	8	through	through	ADP
easat-8412	242	9	perceptual	perceptual	ADJ
easat-8412	242	10	product	product	NOUN
easat-8412	242	11	congruity	congruity	NOUN
easat-8412	242	12	the	the	DET
easat-8412	242	13	test	test	NOUN
easat-8412	242	14	results	result	NOUN
easat-8412	242	15	for	for	ADP
easat-8412	242	16	hypothesis	hypothesis	NOUN
easat-8412	242	17	h12	h12	NOUN
easat-8412	242	18	show	show	VERB
easat-8412	242	19	that	that	SCONJ
easat-8412	242	20	perceptual	perceptual	ADJ
easat-8412	242	21	product	product	NOUN
easat-8412	242	22	congruity	congruity	NOUN
easat-8412	242	23	(	(	PUNCT
easat-8412	242	24	ppc	ppc	NOUN
easat-8412	242	25	)	)	PUNCT
easat-8412	242	26	significantly	significantly	ADV
easat-8412	242	27	mediates	mediate	VERB
easat-8412	242	28	the	the	DET
easat-8412	242	29	effect	effect	NOUN
easat-8412	242	30	of	of	ADP
easat-8412	242	31	innovative	innovative	ADJ
easat-8412	242	32	performance	performance	NOUN
easat-8412	242	33	(	(	PUNCT
easat-8412	242	34	ip	ip	NOUN
easat-8412	242	35	)	)	PUNCT
easat-8412	242	36	on	on	ADP
easat-8412	242	37	market	market	NOUN
easat-8412	242	38	performance	performance	NOUN
easat-8412	242	39	(	(	PUNCT
easat-8412	242	40	mp	mp	PROPN
easat-8412	242	41	)	)	PUNCT
easat-8412	242	42	,	,	PUNCT
easat-8412	242	43	with	with	ADP
easat-8412	242	44	a	a	DET
easat-8412	242	45	mediation	mediation	NOUN
easat-8412	242	46	coefficient	coefficient	NOUN
easat-8412	242	47	β	β	X
easat-8412	242	48	=	=	PROPN
easat-8412	242	49	0.056	0.056	NUM
easat-8412	242	50	,	,	PUNCT
easat-8412	242	51	t	t	NOUN
easat-8412	242	52	-	-	PUNCT
easat-8412	242	53	statistic	statistic	NOUN
easat-8412	242	54	value	value	NOUN
easat-8412	242	55	=	=	NOUN
easat-8412	242	56	2.215	2.215	NUM
easat-8412	242	57	,	,	PUNCT
easat-8412	242	58	and	and	CCONJ
easat-8412	242	59	p	p	X
easat-8412	242	60	-	-	PUNCT
easat-8412	242	61	value	value	NOUN
easat-8412	242	62	=	=	NOUN
easat-8412	242	63	0.027	0.027	NUM
easat-8412	242	64	.	.	PUNCT
easat-8412	243	1	this	this	DET
easat-8412	243	2	finding	find	VERB
easat-8412	243	3	statistically	statistically	ADV
easat-8412	243	4	confirms	confirm	VERB
easat-8412	243	5	that	that	SCONJ
easat-8412	243	6	high	high	ADJ
easat-8412	243	7	innovative	innovative	ADJ
easat-8412	243	8	performance	performance	NOUN
easat-8412	243	9	may	may	AUX
easat-8412	243	10	not	not	PART
easat-8412	243	11	automatically	automatically	ADV
easat-8412	243	12	result	result	VERB
easat-8412	243	13	in	in	ADP
easat-8412	243	14	strong	strong	ADJ
easat-8412	243	15	market	market	NOUN
easat-8412	243	16	performance	performance	NOUN
easat-8412	243	17	if	if	SCONJ
easat-8412	243	18	it	it	PRON
easat-8412	243	19	is	be	AUX
easat-8412	243	20	not	not	PART
easat-8412	243	21	communicated	communicate	VERB
easat-8412	243	22	and	and	CCONJ
easat-8412	243	23	perceived	perceive	VERB
easat-8412	243	24	as	as	SCONJ
easat-8412	243	25	aligned	align	VERB
easat-8412	243	26	by	by	ADP
easat-8412	243	27	consumers	consumer	NOUN
easat-8412	243	28	.	.	PUNCT
easat-8412	244	1	therefore	therefore	ADV
easat-8412	244	2	,	,	PUNCT
easat-8412	244	3	ppc	ppc	NOUN
easat-8412	244	4	acts	act	VERB
easat-8412	244	5	as	as	ADP
easat-8412	244	6	a	a	DET
easat-8412	244	7	psychological	psychological	ADJ
easat-8412	244	8	mechanism	mechanism	NOUN
easat-8412	244	9	that	that	PRON
easat-8412	244	10	bridges	bridge	VERB
easat-8412	244	11	innovation	innovation	NOUN
easat-8412	244	12	and	and	CCONJ
easat-8412	244	13	market	market	NOUN
easat-8412	244	14	outcomes	outcome	NOUN
easat-8412	244	15	,	,	PUNCT
easat-8412	244	16	i.e.	i.e.	X
easat-8412	244	17	consumers	consumer	NOUN
easat-8412	244	18	'	'	PART
easat-8412	244	19	perception	perception	NOUN
easat-8412	244	20	of	of	ADP
easat-8412	244	21	the	the	DET
easat-8412	244	22	fit	fit	NOUN
easat-8412	244	23	between	between	ADP
easat-8412	244	24	the	the	DET
easat-8412	244	25	product	product	NOUN
easat-8412	244	26	offered	offer	VERB
easat-8412	244	27	and	and	CCONJ
easat-8412	244	28	their	their	PRON
easat-8412	244	29	personal	personal	ADJ
easat-8412	244	30	identity	identity	NOUN
easat-8412	244	31	,	,	PUNCT
easat-8412	244	32	expectations	expectation	NOUN
easat-8412	244	33	and	and	CCONJ
easat-8412	244	34	values	value	NOUN
easat-8412	244	35	.	.	PUNCT
easat-8412	245	1	5.13	5.13	NUM
easat-8412	245	2	.	.	PUNCT
easat-8412	246	1	innovative	innovative	ADJ
easat-8412	246	2	performance	performance	NOUN
easat-8412	246	3	→	→	PUNCT
easat-8412	246	4	market	market	NOUN
easat-8412	246	5	performance	performance	NOUN
easat-8412	246	6	through	through	ADP
easat-8412	246	7	product	product	NOUN
easat-8412	246	8	advantag	advantag	NOUN
easat-8412	246	9	the	the	DET
easat-8412	246	10	results	result	NOUN
easat-8412	246	11	showed	show	VERB
easat-8412	246	12	that	that	SCONJ
easat-8412	246	13	innovative	innovative	ADJ
easat-8412	246	14	performance	performance	NOUN
easat-8412	246	15	indirectly	indirectly	ADV
easat-8412	246	16	affects	affect	VERB
easat-8412	246	17	market	market	NOUN
easat-8412	246	18	performance	performance	NOUN
easat-8412	246	19	through	through	ADP
easat-8412	246	20	product	product	NOUN
easat-8412	246	21	advantage	advantage	NOUN
easat-8412	246	22	with	with	ADP
easat-8412	246	23	a	a	DET
easat-8412	246	24	coefficient	coefficient	NOUN
easat-8412	246	25	value	value	NOUN
easat-8412	246	26	of	of	ADP
easat-8412	246	27	β	β	X
easat-8412	246	28	=	=	SYM
easat-8412	246	29	0.130	0.130	NUM
easat-8412	246	30	and	and	CCONJ
easat-8412	246	31	t	t	NOUN
easat-8412	246	32	=	=	SYM
easat-8412	246	33	4.762	4.762	NUM
easat-8412	246	34	,	,	PUNCT
easat-8412	246	35	which	which	PRON
easat-8412	246	36	means	mean	VERB
easat-8412	246	37	that	that	SCONJ
easat-8412	246	38	this	this	DET
easat-8412	246	39	relationship	relationship	NOUN
easat-8412	246	40	is	be	AUX
easat-8412	246	41	statistically	statistically	ADV
easat-8412	246	42	significant	significant	ADJ
easat-8412	246	43	.	.	PUNCT
easat-8412	247	1	this	this	PRON
easat-8412	247	2	means	mean	VERB
easat-8412	247	3	that	that	SCONJ
easat-8412	247	4	when	when	SCONJ
easat-8412	247	5	msme	msme	NOUN
easat-8412	247	6	actors	actor	NOUN
easat-8412	247	7	are	be	AUX
easat-8412	247	8	able	able	ADJ
easat-8412	247	9	to	to	PART
easat-8412	247	10	innovate	innovate	VERB
easat-8412	247	11	consistently	consistently	ADV
easat-8412	247	12	in	in	ADP
easat-8412	247	13	their	their	PRON
easat-8412	247	14	products	product	NOUN
easat-8412	247	15	and	and	CCONJ
easat-8412	247	16	processes	process	NOUN
easat-8412	247	17	,	,	PUNCT
easat-8412	247	18	these	these	DET
easat-8412	247	19	innovations	innovation	NOUN
easat-8412	247	20	increase	increase	VERB
easat-8412	247	21	the	the	DET
easat-8412	247	22	product	product	NOUN
easat-8412	247	23	advantages	advantage	NOUN
easat-8412	247	24	perceived	perceive	VERB
easat-8412	247	25	by	by	ADP
easat-8412	247	26	consumers	consumer	NOUN
easat-8412	247	27	.	.	PUNCT
easat-8412	248	1	this	this	DET
easat-8412	248	2	advantage	advantage	NOUN
easat-8412	248	3	in	in	ADP
easat-8412	248	4	turn	turn	NOUN
easat-8412	248	5	strengthens	strengthen	VERB
easat-8412	248	6	the	the	DET
easat-8412	248	7	position	position	NOUN
easat-8412	248	8	of	of	ADP
easat-8412	248	9	msmes	msme	NOUN
easat-8412	248	10	in	in	ADP
easat-8412	248	11	the	the	DET
easat-8412	248	12	market	market	NOUN
easat-8412	248	13	.	.	PUNCT
easat-8412	249	1	in	in	ADP
easat-8412	249	2	other	other	ADJ
easat-8412	249	3	words	word	NOUN
easat-8412	249	4	,	,	PUNCT
easat-8412	249	5	innovation	innovation	NOUN
easat-8412	249	6	needs	need	VERB
easat-8412	249	7	to	to	PART
easat-8412	249	8	produce	produce	VERB
easat-8412	249	9	products	product	NOUN
easat-8412	249	10	that	that	PRON
easat-8412	249	11	are	be	AUX
easat-8412	249	12	truly	truly	ADV
easat-8412	249	13	superior	superior	ADJ
easat-8412	249	14	in	in	ADP
easat-8412	249	15	the	the	DET
easat-8412	249	16	eyes	eye	NOUN
easat-8412	249	17	of	of	ADP
easat-8412	249	18	customers	customer	NOUN
easat-8412	249	19	in	in	ADP
easat-8412	249	20	order	order	NOUN
easat-8412	249	21	to	to	PART
easat-8412	249	22	have	have	AUX
easat-8412	249	23	a	a	DET
easat-8412	249	24	significant	significant	ADJ
easat-8412	249	25	impact	impact	NOUN
easat-8412	249	26	on	on	ADP
easat-8412	249	27	market	market	NOUN
easat-8412	249	28	performance	performance	NOUN
easat-8412	249	29	.	.	PUNCT
easat-8412	250	1	this	this	DET
easat-8412	250	2	finding	finding	NOUN
easat-8412	250	3	is	be	AUX
easat-8412	250	4	in	in	ADP
easat-8412	250	5	line	line	NOUN
easat-8412	250	6	with	with	ADP
easat-8412	250	7	the	the	DET
easat-8412	250	8	resource	resource	NOUN
easat-8412	250	9	-	-	PUNCT
easat-8412	250	10	based	base	VERB
easat-8412	250	11	view	view	NOUN
easat-8412	250	12	(	(	PUNCT
easat-8412	250	13	rbv	rbv	NOUN
easat-8412	250	14	)	)	PUNCT
easat-8412	250	15	approach	approach	NOUN
easat-8412	250	16	and	and	CCONJ
easat-8412	250	17	studies	study	NOUN
easat-8412	250	18	from	from	ADP
easat-8412	250	19	healy	healy	PROPN
easat-8412	250	20	et	et	PROPN
easat-8412	250	21	al	al	PROPN
easat-8412	250	22	.	.	PROPN
easat-8412	250	23	which	which	DET
easat-8412	250	24	state	state	NOUN
easat-8412	250	25	that	that	SCONJ
easat-8412	250	26	product	product	NOUN
easat-8412	250	27	advantage	advantage	NOUN
easat-8412	250	28	is	be	AUX
easat-8412	250	29	the	the	DET
easat-8412	250	30	main	main	ADJ
easat-8412	250	31	pathway	pathway	NOUN
easat-8412	250	32	from	from	ADP
easat-8412	250	33	innovation	innovation	NOUN
easat-8412	250	34	to	to	ADP
easat-8412	250	35	competitive	competitive	ADJ
easat-8412	250	36	advantage	advantage	NOUN
easat-8412	250	37	.	.	PUNCT
easat-8412	251	1	without	without	ADP
easat-8412	251	2	product	product	NOUN
easat-8412	251	3	advantage	advantage	NOUN
easat-8412	251	4	,	,	PUNCT
easat-8412	251	5	innovation	innovation	NOUN
easat-8412	251	6	is	be	AUX
easat-8412	251	7	difficult	difficult	ADJ
easat-8412	251	8	to	to	PART
easat-8412	251	9	have	have	VERB
easat-8412	251	10	a	a	DET
easat-8412	251	11	real	real	ADJ
easat-8412	251	12	market	market	NOUN
easat-8412	251	13	impact	impact	NOUN
easat-8412	251	14	[	[	X
easat-8412	251	15	23	23	NUM
easat-8412	251	16	]	]	PUNCT
easat-8412	251	17	.	.	PUNCT
easat-8412	252	1	5.14	5.14	NUM
easat-8412	252	2	.	.	PUNCT
easat-8412	252	3	effect	effect	NOUN
easat-8412	252	4	of	of	ADP
easat-8412	252	5	product	product	NOUN
easat-8412	252	6	advantage	advantage	NOUN
easat-8412	252	7	→	→	PUNCT
easat-8412	252	8	market	market	NOUN
easat-8412	252	9	performance	performance	NOUN
easat-8412	252	10	through	through	ADP
easat-8412	252	11	perceptual	perceptual	ADJ
easat-8412	252	12	product	product	NOUN
easat-8412	252	13	congruity	congruity	NOUN
easat-8412	252	14	empirical	empirical	ADJ
easat-8412	252	15	findings	finding	NOUN
easat-8412	252	16	show	show	VERB
easat-8412	252	17	that	that	SCONJ
easat-8412	252	18	product	product	NOUN
easat-8412	252	19	advantage	advantage	NOUN
easat-8412	252	20	also	also	ADV
easat-8412	252	21	affects	affect	VERB
easat-8412	252	22	market	market	NOUN
easat-8412	252	23	performance	performance	NOUN
easat-8412	252	24	through	through	ADP
easat-8412	252	25	perceptual	perceptual	ADJ
easat-8412	252	26	product	product	NOUN
easat-8412	252	27	congruity	congruity	NOUN
easat-8412	252	28	with	with	ADP
easat-8412	252	29	a	a	DET
easat-8412	252	30	value	value	NOUN
easat-8412	252	31	of	of	ADP
easat-8412	252	32	β	β	X
easat-8412	252	33	=	=	SYM
easat-8412	252	34	0.089	0.089	NUM
easat-8412	252	35	and	and	CCONJ
easat-8412	252	36	t	t	NOUN
easat-8412	252	37	=	=	SYM
easat-8412	252	38	3.601	3.601	NUM
easat-8412	252	39	,	,	PUNCT
easat-8412	252	40	which	which	PRON
easat-8412	252	41	is	be	AUX
easat-8412	252	42	also	also	ADV
easat-8412	252	43	significant	significant	ADJ
easat-8412	252	44	.	.	PUNCT
easat-8412	253	1	this	this	PRON
easat-8412	253	2	shows	show	VERB
easat-8412	253	3	that	that	SCONJ
easat-8412	253	4	the	the	DET
easat-8412	253	5	product	product	NOUN
easat-8412	253	6	advantage	advantage	NOUN
easat-8412	253	7	owned	own	VERB
easat-8412	253	8	by	by	ADP
easat-8412	253	9	msmes	msme	NOUN
easat-8412	253	10	strengthens	strengthen	VERB
easat-8412	253	11	the	the	DET
easat-8412	253	12	perception	perception	NOUN
easat-8412	253	13	of	of	ADP
easat-8412	253	14	congruity	congruity	NOUN
easat-8412	253	15	between	between	ADP
easat-8412	253	16	the	the	DET
easat-8412	253	17	product	product	NOUN
easat-8412	253	18	and	and	CCONJ
easat-8412	253	19	the	the	DET
easat-8412	253	20	consumer	consumer	NOUN
easat-8412	253	21	's	's	PART
easat-8412	253	22	self	self	NOUN
easat-8412	253	23	-	-	PUNCT
easat-8412	253	24	image	image	NOUN
easat-8412	253	25	.	.	PUNCT
easat-8412	254	1	when	when	SCONJ
easat-8412	254	2	consumers	consumer	NOUN
easat-8412	254	3	feel	feel	VERB
easat-8412	254	4	that	that	SCONJ
easat-8412	254	5	the	the	DET
easat-8412	254	6	product	product	NOUN
easat-8412	254	7	“	"	PUNCT
easat-8412	254	8	fits	fit	VERB
easat-8412	254	9	”	"	PUNCT
easat-8412	254	10	with	with	ADP
easat-8412	254	11	their	their	PRON
easat-8412	254	12	lifestyle	lifestyle	NOUN
easat-8412	254	13	and	and	CCONJ
easat-8412	254	14	personal	personal	ADJ
easat-8412	254	15	values	value	NOUN
easat-8412	254	16	,	,	PUNCT
easat-8412	254	17	they	they	PRON
easat-8412	254	18	will	will	AUX
easat-8412	254	19	be	be	AUX
easat-8412	254	20	more	more	ADV
easat-8412	254	21	satisfied	satisfied	ADJ
easat-8412	254	22	,	,	PUNCT
easat-8412	254	23	loyal	loyal	ADJ
easat-8412	254	24	,	,	PUNCT
easat-8412	254	25	and	and	CCONJ
easat-8412	254	26	potentially	potentially	ADV
easat-8412	254	27	increase	increase	VERB
easat-8412	254	28	sales	sale	NOUN
easat-8412	254	29	.	.	PUNCT
easat-8412	255	1	this	this	DET
easat-8412	255	2	effect	effect	NOUN
easat-8412	255	3	then	then	ADV
easat-8412	255	4	leads	lead	VERB
easat-8412	255	5	to	to	ADP
easat-8412	255	6	improved	improved	ADJ
easat-8412	255	7	market	market	NOUN
easat-8412	255	8	performance	performance	NOUN
easat-8412	255	9	.	.	PUNCT
easat-8412	256	1	this	this	DET
easat-8412	256	2	finding	finding	NOUN
easat-8412	256	3	is	be	AUX
easat-8412	256	4	supported	support	VERB
easat-8412	256	5	by	by	ADP
easat-8412	256	6	self	self	NOUN
easat-8412	256	7	-	-	PUNCT
easat-8412	256	8	congruence	congruence	NOUN
easat-8412	256	9	theory	theory	NOUN
easat-8412	256	10	[	[	X
easat-8412	256	11	21	21	NUM
easat-8412	256	12	]	]	PUNCT
easat-8412	256	13	which	which	PRON
easat-8412	256	14	states	state	VERB
easat-8412	256	15	that	that	SCONJ
easat-8412	256	16	consumers	consumer	NOUN
easat-8412	256	17	prefer	prefer	VERB
easat-8412	256	18	products	product	NOUN
easat-8412	256	19	that	that	PRON
easat-8412	256	20	reflect	reflect	VERB
easat-8412	256	21	who	who	PRON
easat-8412	256	22	they	they	PRON
easat-8412	256	23	are	be	AUX
easat-8412	256	24	or	or	CCONJ
easat-8412	256	25	who	who	PRON
easat-8412	256	26	they	they	PRON
easat-8412	256	27	want	want	VERB
easat-8412	256	28	to	to	PART
easat-8412	256	29	be	be	AUX
easat-8412	256	30	.	.	PUNCT
easat-8412	257	1	therefore	therefore	ADV
easat-8412	257	2	,	,	PUNCT
easat-8412	257	3	product	product	NOUN
easat-8412	257	4	advantages	advantage	NOUN
easat-8412	257	5	that	that	PRON
easat-8412	257	6	are	be	AUX
easat-8412	257	7	not	not	PART
easat-8412	257	8	only	only	ADV
easat-8412	257	9	technical	technical	ADJ
easat-8412	257	10	but	but	CCONJ
easat-8412	257	11	also	also	ADV
easat-8412	257	12	symbolic	symbolic	ADJ
easat-8412	257	13	will	will	AUX
easat-8412	257	14	more	more	ADV
easat-8412	257	15	effectively	effectively	ADV
easat-8412	257	16	drive	drive	VERB
easat-8412	257	17	market	market	NOUN
easat-8412	257	18	results	result	NOUN
easat-8412	257	19	[	[	X
easat-8412	257	20	22	22	NUM
easat-8412	257	21	]	]	PUNCT
easat-8412	257	22	.	.	PUNCT
easat-8412	258	1	6	6	X
easat-8412	258	2	.	.	X
easat-8412	258	3	conclusion	conclusion	NOUN
easat-8412	258	4	this	this	DET
easat-8412	258	5	study	study	NOUN
easat-8412	258	6	proves	prove	VERB
easat-8412	258	7	that	that	SCONJ
easat-8412	258	8	innovative	innovative	ADJ
easat-8412	258	9	performance	performance	NOUN
easat-8412	258	10	has	have	VERB
easat-8412	258	11	a	a	DET
easat-8412	258	12	central	central	ADJ
easat-8412	258	13	role	role	NOUN
easat-8412	258	14	in	in	ADP
easat-8412	258	15	improving	improve	VERB
easat-8412	258	16	the	the	DET
easat-8412	258	17	market	market	NOUN
easat-8412	258	18	performance	performance	NOUN
easat-8412	258	19	of	of	ADP
easat-8412	258	20	msmes	msme	NOUN
easat-8412	258	21	in	in	ADP
easat-8412	258	22	north	north	PROPN
easat-8412	258	23	sumatra	sumatra	PROPN
easat-8412	258	24	,	,	PUNCT
easat-8412	258	25	both	both	PRON
easat-8412	258	26	directly	directly	ADV
easat-8412	258	27	and	and	CCONJ
easat-8412	258	28	indirectly	indirectly	ADV
easat-8412	258	29	through	through	ADP
easat-8412	258	30	three	three	NUM
easat-8412	258	31	strategic	strategic	ADJ
easat-8412	258	32	mediation	mediation	NOUN
easat-8412	258	33	channels	channel	NOUN
easat-8412	258	34	:	:	PUNCT
easat-8412	258	35	marketing	marketing	NOUN
easat-8412	258	36	capability	capability	NOUN
easat-8412	258	37	,	,	PUNCT
easat-8412	258	38	product	product	NOUN
easat-8412	258	39	advantage	advantage	NOUN
easat-8412	258	40	,	,	PUNCT
easat-8412	258	41	and	and	CCONJ
easat-8412	258	42	perceptual	perceptual	ADJ
easat-8412	258	43	product	product	NOUN
easat-8412	258	44	congruity	congruity	NOUN
easat-8412	258	45	.	.	PUNCT
easat-8412	259	1	directly	directly	ADV
easat-8412	259	2	,	,	PUNCT
easat-8412	259	3	innovation	innovation	NOUN
easat-8412	259	4	has	have	VERB
easat-8412	259	5	a	a	DET
easat-8412	259	6	significant	significant	ADJ
easat-8412	259	7	impact	impact	NOUN
easat-8412	259	8	on	on	ADP
easat-8412	259	9	market	market	NOUN
easat-8412	259	10	performance	performance	NOUN
easat-8412	259	11	.	.	PUNCT
easat-8412	260	1	however	however	ADV
easat-8412	260	2	,	,	PUNCT
easat-8412	260	3	the	the	DET
easat-8412	260	4	greatest	great	ADJ
easat-8412	260	5	influence	influence	NOUN
easat-8412	260	6	occurs	occur	VERB
easat-8412	260	7	through	through	ADP
easat-8412	260	8	indirect	indirect	ADJ
easat-8412	260	9	channels	channel	NOUN
easat-8412	260	10	,	,	PUNCT
easat-8412	260	11	namely	namely	ADV
easat-8412	260	12	when	when	SCONJ
easat-8412	260	13	innovation	innovation	NOUN
easat-8412	260	14	is	be	AUX
easat-8412	260	15	able	able	ADJ
easat-8412	260	16	to	to	PART
easat-8412	260	17	encourage	encourage	VERB
easat-8412	260	18	the	the	DET
easat-8412	260	19	formation	formation	NOUN
easat-8412	260	20	2493	2493	NUM
easat-8412	260	21	edelweiss	edelweiss	PROPN
easat-8412	260	22	applied	apply	VERB
easat-8412	260	23	science	science	NOUN
easat-8412	260	24	and	and	CCONJ
easat-8412	260	25	technology	technology	NOUN
easat-8412	260	26	issn	issn	PROPN
easat-8412	260	27	:	:	PUNCT
easat-8412	260	28	2576	2576	NUM
easat-8412	260	29	-	-	SYM
easat-8412	260	30	8484	8484	NUM
easat-8412	260	31	vol	vol	NOUN
easat-8412	260	32	.	.	PROPN
easat-8412	261	1	9	9	NUM
easat-8412	261	2	,	,	PUNCT
easat-8412	261	3	no	no	INTJ
easat-8412	261	4	.	.	NOUN
easat-8412	261	5	6	6	NUM
easat-8412	261	6	:	:	SYM
easat-8412	261	7	2479	2479	NUM
easat-8412	261	8	-	-	SYM
easat-8412	261	9	2494	2494	NUM
easat-8412	261	10	,	,	PUNCT
easat-8412	261	11	2025	2025	NUM
easat-8412	261	12	doi	doi	NOUN
easat-8412	261	13	:	:	PUNCT
easat-8412	261	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	261	15	©	©	PROPN
easat-8412	261	16	2025	2025	NUM
easat-8412	261	17	by	by	ADP
easat-8412	261	18	the	the	DET
easat-8412	261	19	authors	author	NOUN
easat-8412	261	20	;	;	PUNCT
easat-8412	261	21	licensee	licensee	PROPN
easat-8412	261	22	learning	learn	VERB
easat-8412	261	23	gate	gate	NOUN
easat-8412	261	24	of	of	ADP
easat-8412	261	25	superior	superior	ADJ
easat-8412	261	26	products	product	NOUN
easat-8412	261	27	,	,	PUNCT
easat-8412	261	28	adaptive	adaptive	ADJ
easat-8412	261	29	marketing	marketing	NOUN
easat-8412	261	30	strategies	strategy	NOUN
easat-8412	261	31	,	,	PUNCT
easat-8412	261	32	and	and	CCONJ
easat-8412	261	33	consumer	consumer	NOUN
easat-8412	261	34	perceptions	perception	NOUN
easat-8412	261	35	that	that	PRON
easat-8412	261	36	are	be	AUX
easat-8412	261	37	aligned	align	VERB
easat-8412	261	38	with	with	ADP
easat-8412	261	39	the	the	DET
easat-8412	261	40	product	product	NOUN
easat-8412	261	41	image	image	NOUN
easat-8412	261	42	.	.	PUNCT
easat-8412	262	1	1	1	X
easat-8412	262	2	.	.	X
easat-8412	262	3	marketing	marketing	NOUN
easat-8412	262	4	capability	capability	NOUN
easat-8412	262	5	is	be	AUX
easat-8412	262	6	proven	prove	VERB
easat-8412	262	7	to	to	PART
easat-8412	262	8	be	be	AUX
easat-8412	262	9	a	a	DET
easat-8412	262	10	strong	strong	ADJ
easat-8412	262	11	mediator	mediator	NOUN
easat-8412	262	12	between	between	ADP
easat-8412	262	13	innovation	innovation	NOUN
easat-8412	262	14	and	and	CCONJ
easat-8412	262	15	market	market	NOUN
easat-8412	262	16	performance	performance	NOUN
easat-8412	262	17	.	.	PUNCT
easat-8412	263	1	the	the	PRON
easat-8412	263	2	higher	high	ADJ
easat-8412	263	3	the	the	DET
easat-8412	263	4	marketing	marketing	NOUN
easat-8412	263	5	capability	capability	NOUN
easat-8412	263	6	,	,	PUNCT
easat-8412	263	7	the	the	DET
easat-8412	263	8	more	more	ADV
easat-8412	263	9	effectively	effectively	ADV
easat-8412	263	10	innovations	innovation	NOUN
easat-8412	263	11	are	be	AUX
easat-8412	263	12	translated	translate	VERB
easat-8412	263	13	into	into	ADP
easat-8412	263	14	commercial	commercial	ADJ
easat-8412	263	15	results	result	NOUN
easat-8412	263	16	.	.	PUNCT
easat-8412	264	1	2	2	X
easat-8412	264	2	.	.	X
easat-8412	264	3	product	product	NOUN
easat-8412	264	4	advantage	advantage	NOUN
easat-8412	264	5	plays	play	VERB
easat-8412	264	6	an	an	DET
easat-8412	264	7	important	important	ADJ
easat-8412	264	8	role	role	NOUN
easat-8412	264	9	as	as	ADP
easat-8412	264	10	a	a	DET
easat-8412	264	11	link	link	NOUN
easat-8412	264	12	between	between	ADP
easat-8412	264	13	innovation	innovation	NOUN
easat-8412	264	14	and	and	CCONJ
easat-8412	264	15	market	market	NOUN
easat-8412	264	16	success	success	NOUN
easat-8412	264	17	,	,	PUNCT
easat-8412	264	18	suggesting	suggest	VERB
easat-8412	264	19	that	that	SCONJ
easat-8412	264	20	product	product	NOUN
easat-8412	264	21	quality	quality	NOUN
easat-8412	264	22	and	and	CCONJ
easat-8412	264	23	uniqueness	uniqueness	NOUN
easat-8412	264	24	largely	largely	ADV
easat-8412	264	25	determine	determine	VERB
easat-8412	264	26	the	the	DET
easat-8412	264	27	competitiveness	competitiveness	NOUN
easat-8412	264	28	of	of	ADP
easat-8412	264	29	msmes	msme	NOUN
easat-8412	264	30	.	.	PUNCT
easat-8412	265	1	3	3	X
easat-8412	265	2	.	.	X
easat-8412	265	3	perceptual	perceptual	ADJ
easat-8412	265	4	product	product	NOUN
easat-8412	265	5	congruity	congruity	NOUN
easat-8412	265	6	is	be	AUX
easat-8412	265	7	a	a	DET
easat-8412	265	8	psychological	psychological	ADJ
easat-8412	265	9	factor	factor	NOUN
easat-8412	265	10	that	that	PRON
easat-8412	265	11	bridges	bridge	VERB
easat-8412	265	12	the	the	DET
easat-8412	265	13	relationship	relationship	NOUN
easat-8412	265	14	between	between	ADP
easat-8412	265	15	business	business	NOUN
easat-8412	265	16	strategies	strategy	NOUN
easat-8412	265	17	and	and	CCONJ
easat-8412	265	18	consumer	consumer	NOUN
easat-8412	265	19	preferences	preference	NOUN
easat-8412	265	20	,	,	PUNCT
easat-8412	265	21	emphasizing	emphasize	VERB
easat-8412	265	22	the	the	DET
easat-8412	265	23	importance	importance	NOUN
easat-8412	265	24	of	of	ADP
easat-8412	265	25	product	product	NOUN
easat-8412	265	26	imagery	imagery	NOUN
easat-8412	265	27	that	that	PRON
easat-8412	265	28	matches	match	VERB
easat-8412	265	29	consumers	consumer	NOUN
easat-8412	265	30	'	'	PART
easat-8412	265	31	self	self	NOUN
easat-8412	265	32	-	-	PUNCT
easat-8412	265	33	values	value	NOUN
easat-8412	265	34	.	.	PUNCT
easat-8412	266	1	these	these	DET
easat-8412	266	2	results	result	NOUN
easat-8412	266	3	corroborate	corroborate	VERB
easat-8412	266	4	various	various	ADJ
easat-8412	266	5	theories	theory	NOUN
easat-8412	266	6	such	such	ADJ
easat-8412	266	7	as	as	ADP
easat-8412	266	8	resource	resource	NOUN
easat-8412	266	9	-	-	PUNCT
easat-8412	266	10	based	base	VERB
easat-8412	266	11	view	view	NOUN
easat-8412	266	12	(	(	PUNCT
easat-8412	266	13	rbv	rbv	NOUN
easat-8412	266	14	)	)	PUNCT
easat-8412	266	15	,	,	PUNCT
easat-8412	266	16	self	self	NOUN
easat-8412	266	17	-	-	PUNCT
easat-8412	266	18	congruence	congruence	NOUN
easat-8412	266	19	theory	theory	NOUN
easat-8412	266	20	,	,	PUNCT
easat-8412	266	21	and	and	CCONJ
easat-8412	266	22	dynamic	dynamic	ADJ
easat-8412	266	23	capability	capability	NOUN
easat-8412	266	24	theory	theory	NOUN
easat-8412	266	25	,	,	PUNCT
easat-8412	266	26	which	which	PRON
easat-8412	266	27	collectively	collectively	ADV
easat-8412	266	28	explain	explain	VERB
easat-8412	266	29	that	that	SCONJ
easat-8412	266	30	the	the	DET
easat-8412	266	31	competitive	competitive	ADJ
easat-8412	266	32	advantage	advantage	NOUN
easat-8412	266	33	of	of	ADP
easat-8412	266	34	msmes	msme	NOUN
easat-8412	266	35	does	do	AUX
easat-8412	266	36	not	not	PART
easat-8412	266	37	only	only	ADV
easat-8412	266	38	come	come	VERB
easat-8412	266	39	from	from	ADP
easat-8412	266	40	the	the	DET
easat-8412	266	41	product	product	NOUN
easat-8412	266	42	itself	itself	PRON
easat-8412	266	43	,	,	PUNCT
easat-8412	266	44	but	but	CCONJ
easat-8412	266	45	from	from	ADP
easat-8412	266	46	how	how	SCONJ
easat-8412	266	47	the	the	DET
easat-8412	266	48	product	product	NOUN
easat-8412	266	49	is	be	AUX
easat-8412	266	50	perceived	perceive	VERB
easat-8412	266	51	and	and	CCONJ
easat-8412	266	52	marketed	market	VERB
easat-8412	266	53	.	.	PUNCT
easat-8412	267	1	thus	thus	ADV
easat-8412	267	2	,	,	PUNCT
easat-8412	267	3	to	to	PART
easat-8412	267	4	sustainably	sustainably	ADV
easat-8412	267	5	improve	improve	VERB
easat-8412	267	6	market	market	NOUN
easat-8412	267	7	performance	performance	NOUN
easat-8412	267	8	,	,	PUNCT
easat-8412	267	9	msme	msme	NOUN
easat-8412	267	10	players	player	NOUN
easat-8412	267	11	need	need	VERB
easat-8412	267	12	to	to	PART
easat-8412	267	13	combine	combine	VERB
easat-8412	267	14	meaningful	meaningful	ADJ
easat-8412	267	15	innovation	innovation	NOUN
easat-8412	267	16	,	,	PUNCT
easat-8412	267	17	strong	strong	ADJ
easat-8412	267	18	marketing	marketing	NOUN
easat-8412	267	19	strategies	strategy	NOUN
easat-8412	267	20	,	,	PUNCT
easat-8412	267	21	superior	superior	ADJ
easat-8412	267	22	product	product	NOUN
easat-8412	267	23	creation	creation	NOUN
easat-8412	267	24	,	,	PUNCT
easat-8412	267	25	and	and	CCONJ
easat-8412	267	26	build	build	VERB
easat-8412	267	27	emotional	emotional	ADJ
easat-8412	267	28	bonds	bond	NOUN
easat-8412	267	29	with	with	ADP
easat-8412	267	30	consumers	consumer	NOUN
easat-8412	267	31	through	through	ADP
easat-8412	267	32	alignment	alignment	NOUN
easat-8412	267	33	of	of	ADP
easat-8412	267	34	product	product	NOUN
easat-8412	267	35	perceptions	perception	NOUN
easat-8412	267	36	.	.	PUNCT
easat-8412	268	1	institutional	institutional	ADJ
easat-8412	268	2	review	review	PROPN
easat-8412	268	3	board	board	NOUN
easat-8412	268	4	statement	statement	NOUN
easat-8412	268	5	:	:	PUNCT
easat-8412	268	6	this	this	DET
easat-8412	268	7	study	study	NOUN
easat-8412	268	8	was	be	AUX
easat-8412	268	9	reviewed	review	VERB
easat-8412	268	10	and	and	CCONJ
easat-8412	268	11	approved	approve	VERB
easat-8412	268	12	by	by	ADP
easat-8412	268	13	the	the	DET
easat-8412	268	14	research	research	NOUN
easat-8412	268	15	ethics	ethic	NOUN
easat-8412	268	16	committee	committee	PROPN
easat-8412	268	17	of	of	ADP
easat-8412	268	18	the	the	DET
easat-8412	268	19	university	university	PROPN
easat-8412	268	20	of	of	ADP
easat-8412	268	21	sumatera	sumatera	PROPN
easat-8412	268	22	utara	utara	NOUN
easat-8412	268	23	,	,	PUNCT
easat-8412	268	24	indonesia	indonesia	PROPN
easat-8412	268	25	.	.	PUNCT
easat-8412	269	1	all	all	DET
easat-8412	269	2	participants	participant	NOUN
easat-8412	269	3	provided	provide	VERB
easat-8412	269	4	informed	informed	ADJ
easat-8412	269	5	consent	consent	NOUN
easat-8412	269	6	prior	prior	ADV
easat-8412	269	7	to	to	ADP
easat-8412	269	8	their	their	PRON
easat-8412	269	9	involvement	involvement	NOUN
easat-8412	269	10	in	in	ADP
easat-8412	269	11	the	the	DET
easat-8412	269	12	research	research	NOUN
easat-8412	269	13	.	.	PUNCT
easat-8412	270	1	the	the	DET
easat-8412	270	2	study	study	NOUN
easat-8412	270	3	procedures	procedure	NOUN
easat-8412	270	4	complied	comply	VERB
easat-8412	270	5	with	with	ADP
easat-8412	270	6	the	the	DET
easat-8412	270	7	ethical	ethical	ADJ
easat-8412	270	8	standards	standard	NOUN
easat-8412	270	9	of	of	ADP
easat-8412	270	10	the	the	DET
easat-8412	270	11	institution	institution	NOUN
easat-8412	270	12	.	.	PUNCT
easat-8412	271	1	transparency	transparency	NOUN
easat-8412	271	2	:	:	PUNCT
easat-8412	271	3	the	the	DET
easat-8412	271	4	authors	author	NOUN
easat-8412	271	5	confirm	confirm	VERB
easat-8412	271	6	that	that	SCONJ
easat-8412	271	7	the	the	DET
easat-8412	271	8	manuscript	manuscript	NOUN
easat-8412	271	9	is	be	AUX
easat-8412	271	10	an	an	DET
easat-8412	271	11	honest	honest	ADJ
easat-8412	271	12	,	,	PUNCT
easat-8412	271	13	accurate	accurate	ADJ
easat-8412	271	14	,	,	PUNCT
easat-8412	271	15	and	and	CCONJ
easat-8412	271	16	transparent	transparent	ADJ
easat-8412	271	17	account	account	NOUN
easat-8412	271	18	of	of	ADP
easat-8412	271	19	the	the	DET
easat-8412	271	20	study	study	NOUN
easat-8412	271	21	;	;	PUNCT
easat-8412	271	22	that	that	SCONJ
easat-8412	271	23	no	no	DET
easat-8412	271	24	vital	vital	ADJ
easat-8412	271	25	features	feature	NOUN
easat-8412	271	26	of	of	ADP
easat-8412	271	27	the	the	DET
easat-8412	271	28	study	study	NOUN
easat-8412	271	29	have	have	AUX
easat-8412	271	30	been	be	AUX
easat-8412	271	31	omitted	omit	VERB
easat-8412	271	32	;	;	PUNCT
easat-8412	271	33	and	and	CCONJ
easat-8412	271	34	that	that	SCONJ
easat-8412	271	35	any	any	DET
easat-8412	271	36	discrepancies	discrepancy	NOUN
easat-8412	271	37	from	from	ADP
easat-8412	271	38	the	the	DET
easat-8412	271	39	study	study	NOUN
easat-8412	271	40	as	as	SCONJ
easat-8412	271	41	planned	plan	VERB
easat-8412	271	42	have	have	AUX
easat-8412	271	43	been	be	AUX
easat-8412	271	44	explained	explain	VERB
easat-8412	271	45	.	.	PUNCT
easat-8412	272	1	this	this	DET
easat-8412	272	2	study	study	NOUN
easat-8412	272	3	followed	follow	VERB
easat-8412	272	4	all	all	DET
easat-8412	272	5	ethical	ethical	ADJ
easat-8412	272	6	practices	practice	NOUN
easat-8412	272	7	during	during	ADP
easat-8412	272	8	writing	writing	NOUN
easat-8412	272	9	.	.	PUNCT
easat-8412	273	1	acknowledgement	acknowledgement	NOUN
easat-8412	273	2	:	:	PUNCT
easat-8412	273	3	the	the	DET
easat-8412	273	4	author	author	NOUN
easat-8412	273	5	would	would	AUX
easat-8412	273	6	like	like	VERB
easat-8412	273	7	to	to	PART
easat-8412	273	8	express	express	VERB
easat-8412	273	9	sincere	sincere	ADJ
easat-8412	273	10	gratitude	gratitude	NOUN
easat-8412	273	11	to	to	ADP
easat-8412	273	12	the	the	DET
easat-8412	273	13	faculty	faculty	NOUN
easat-8412	273	14	members	member	NOUN
easat-8412	273	15	of	of	ADP
easat-8412	273	16	the	the	DET
easat-8412	273	17	department	department	NOUN
easat-8412	273	18	of	of	ADP
easat-8412	273	19	entrepreneurship	entrepreneurship	NOUN
easat-8412	273	20	education	education	NOUN
easat-8412	273	21	for	for	ADP
easat-8412	273	22	their	their	PRON
easat-8412	273	23	constructive	constructive	ADJ
easat-8412	273	24	feedback	feedback	NOUN
easat-8412	273	25	,	,	PUNCT
easat-8412	273	26	academic	academic	ADJ
easat-8412	273	27	guidance	guidance	NOUN
easat-8412	273	28	,	,	PUNCT
easat-8412	273	29	and	and	CCONJ
easat-8412	273	30	unwavering	unwavere	VERB
easat-8412	273	31	support	support	NOUN
easat-8412	273	32	throughout	throughout	ADP
easat-8412	273	33	the	the	DET
easat-8412	273	34	research	research	NOUN
easat-8412	273	35	process	process	NOUN
easat-8412	273	36	.	.	PUNCT
easat-8412	274	1	special	special	ADJ
easat-8412	274	2	appreciation	appreciation	NOUN
easat-8412	274	3	is	be	AUX
easat-8412	274	4	extended	extend	VERB
easat-8412	274	5	to	to	ADP
easat-8412	274	6	the	the	DET
easat-8412	274	7	sme	sme	NOUN
easat-8412	274	8	participants	participant	NOUN
easat-8412	274	9	across	across	ADP
easat-8412	274	10	north	north	NOUN
easat-8412	274	11	sumatra	sumatra	PROPN
easat-8412	274	12	for	for	ADP
easat-8412	274	13	their	their	PRON
easat-8412	274	14	willingness	willingness	NOUN
easat-8412	274	15	to	to	PART
easat-8412	274	16	share	share	VERB
easat-8412	274	17	valuable	valuable	ADJ
easat-8412	274	18	data	datum	NOUN
easat-8412	274	19	and	and	CCONJ
easat-8412	274	20	experiences	experience	NOUN
easat-8412	274	21	that	that	PRON
easat-8412	274	22	enriched	enrich	VERB
easat-8412	274	23	the	the	DET
easat-8412	274	24	study	study	NOUN
easat-8412	274	25	.	.	PUNCT
easat-8412	275	1	the	the	DET
easat-8412	275	2	author	author	NOUN
easat-8412	275	3	also	also	ADV
easat-8412	275	4	gratefully	gratefully	ADV
easat-8412	275	5	acknowledges	acknowledge	VERB
easat-8412	275	6	the	the	DET
easat-8412	275	7	financial	financial	ADJ
easat-8412	275	8	and	and	CCONJ
easat-8412	275	9	technical	technical	ADJ
easat-8412	275	10	support	support	NOUN
easat-8412	275	11	provided	provide	VERB
easat-8412	275	12	by	by	ADP
easat-8412	275	13	the	the	DET
easat-8412	275	14	university	university	NOUN
easat-8412	275	15	’s	’s	PART
easat-8412	275	16	research	research	NOUN
easat-8412	275	17	and	and	CCONJ
easat-8412	275	18	innovation	innovation	NOUN
easat-8412	275	19	unit	unit	NOUN
easat-8412	275	20	,	,	PUNCT
easat-8412	275	21	whose	whose	DET
easat-8412	275	22	contributions	contribution	NOUN
easat-8412	275	23	were	be	AUX
easat-8412	275	24	instrumental	instrumental	ADJ
easat-8412	275	25	in	in	ADP
easat-8412	275	26	the	the	DET
easat-8412	275	27	successful	successful	ADJ
easat-8412	275	28	completion	completion	NOUN
easat-8412	275	29	of	of	ADP
easat-8412	275	30	this	this	DET
easat-8412	275	31	research	research	NOUN
easat-8412	275	32	.	.	PUNCT
easat-8412	276	1	copyright	copyright	NOUN
easat-8412	276	2	:	:	PUNCT
easat-8412	276	3	©	©	PROPN
easat-8412	276	4	2025	2025	NUM
easat-8412	276	5	by	by	ADP
easat-8412	276	6	the	the	DET
easat-8412	276	7	authors	author	NOUN
easat-8412	276	8	.	.	PUNCT
easat-8412	277	1	this	this	DET
easat-8412	277	2	open	open	ADJ
easat-8412	277	3	-	-	PUNCT
easat-8412	277	4	access	access	NOUN
easat-8412	277	5	article	article	NOUN
easat-8412	277	6	is	be	AUX
easat-8412	277	7	distributed	distribute	VERB
easat-8412	277	8	under	under	ADP
easat-8412	277	9	the	the	DET
easat-8412	277	10	terms	term	NOUN
easat-8412	277	11	and	and	CCONJ
easat-8412	277	12	conditions	condition	NOUN
easat-8412	277	13	of	of	ADP
easat-8412	277	14	the	the	DET
easat-8412	277	15	creative	creative	ADJ
easat-8412	277	16	commons	common	NOUN
easat-8412	277	17	attribution	attribution	NOUN
easat-8412	277	18	(	(	PUNCT
easat-8412	277	19	cc	cc	NOUN
easat-8412	277	20	by	by	ADP
easat-8412	277	21	)	)	PUNCT
easat-8412	277	22	license	license	NOUN
easat-8412	277	23	(	(	PUNCT
easat-8412	277	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8412	277	25	)	)	PUNCT
easat-8412	277	26	.	.	PUNCT
easat-8412	278	1	references	reference	NOUN
easat-8412	278	2	[	[	X
easat-8412	278	3	1	1	NUM
easat-8412	278	4	]	]	PUNCT
easat-8412	278	5	a.	a.	NOUN
easat-8412	278	6	turkyilmaz	turkyilmaz	PROPN
easat-8412	278	7	,	,	PUNCT
easat-8412	278	8	d.	d.	PROPN
easat-8412	278	9	dikhanbayeva	dikhanbayeva	PROPN
easat-8412	278	10	,	,	PUNCT
easat-8412	278	11	z.	z.	PROPN
easat-8412	278	12	suleiman	suleiman	PROPN
easat-8412	278	13	,	,	PUNCT
easat-8412	278	14	s.	s.	PROPN
easat-8412	278	15	shaikholla	shaikholla	PROPN
easat-8412	278	16	,	,	PUNCT
easat-8412	278	17	and	and	CCONJ
easat-8412	278	18	e.	e.	PROPN
easat-8412	278	19	shehab	shehab	PROPN
easat-8412	278	20	,	,	PUNCT
easat-8412	278	21	"	"	PUNCT
easat-8412	278	22	industry	industry	NOUN
easat-8412	278	23	4.0	4.0	NUM
easat-8412	278	24	:	:	PUNCT
easat-8412	278	25	challenges	challenge	NOUN
easat-8412	278	26	and	and	CCONJ
easat-8412	278	27	opportunities	opportunity	NOUN
easat-8412	278	28	for	for	ADP
easat-8412	278	29	kazakhstan	kazakhstan	PROPN
easat-8412	278	30	smes	smes	PROPN
easat-8412	278	31	,	,	PUNCT
easat-8412	278	32	"	"	PUNCT
easat-8412	278	33	procedia	procedia	NOUN
easat-8412	278	34	cirp	cirp	NOUN
easat-8412	278	35	,	,	PUNCT
easat-8412	278	36	vol	vol	NOUN
easat-8412	278	37	.	.	PROPN
easat-8412	279	1	96	96	NUM
easat-8412	279	2	,	,	PUNCT
easat-8412	279	3	pp	pp	ADJ
easat-8412	279	4	.	.	PUNCT
easat-8412	280	1	213	213	NUM
easat-8412	280	2	-	-	SYM
easat-8412	280	3	218	218	NUM
easat-8412	280	4	,	,	PUNCT
easat-8412	280	5	2021	2021	NUM
easat-8412	280	6	.	.	PUNCT
easat-8412	281	1	https://doi.org/10.1016/j.procir.2021.01.077	https://doi.org/10.1016/j.procir.2021.01.077	PROPN
easat-8412	281	2	[	[	X
easat-8412	281	3	2	2	NUM
easat-8412	281	4	]	]	PUNCT
easat-8412	281	5	m.	m.	NOUN
easat-8412	281	6	e.	e.	PROPN
easat-8412	281	7	bulak	bulak	PROPN
easat-8412	281	8	,	,	PUNCT
easat-8412	281	9	a.	a.	NOUN
easat-8412	281	10	turkyilmaz	turkyilmaz	PROPN
easat-8412	281	11	,	,	PUNCT
easat-8412	281	12	m.	m.	NOUN
easat-8412	281	13	satir	satir	PROPN
easat-8412	281	14	,	,	PUNCT
easat-8412	281	15	m.	m.	NOUN
easat-8412	281	16	shoaib	shoaib	PROPN
easat-8412	281	17	,	,	PUNCT
easat-8412	281	18	and	and	CCONJ
easat-8412	281	19	m.	m.	PROPN
easat-8412	281	20	shahbaz	shahbaz	PROPN
easat-8412	281	21	,	,	PUNCT
easat-8412	281	22	"	"	PUNCT
easat-8412	281	23	measuring	measure	VERB
easat-8412	281	24	the	the	DET
easat-8412	281	25	performance	performance	NOUN
easat-8412	281	26	efficiency	efficiency	NOUN
easat-8412	281	27	of	of	ADP
easat-8412	281	28	turkish	turkish	ADJ
easat-8412	281	29	electrical	electrical	ADJ
easat-8412	281	30	machinery	machinery	NOUN
easat-8412	281	31	manufacturing	manufacture	VERB
easat-8412	281	32	smes	sme	NOUN
easat-8412	281	33	with	with	ADP
easat-8412	281	34	frontier	frontier	NOUN
easat-8412	281	35	method	method	NOUN
easat-8412	281	36	,	,	PUNCT
easat-8412	281	37	"	"	PUNCT
easat-8412	281	38	benchmarking	benchmarke	VERB
easat-8412	281	39	:	:	PUNCT
easat-8412	281	40	an	an	DET
easat-8412	281	41	international	international	ADJ
easat-8412	281	42	journal	journal	NOUN
easat-8412	281	43	,	,	PUNCT
easat-8412	281	44	vol	vol	NOUN
easat-8412	281	45	.	.	PROPN
easat-8412	281	46	23	23	NUM
easat-8412	281	47	,	,	PUNCT
easat-8412	281	48	no	no	INTJ
easat-8412	281	49	.	.	NOUN
easat-8412	281	50	7	7	NUM
easat-8412	281	51	,	,	PUNCT
easat-8412	281	52	pp	pp	ADJ
easat-8412	281	53	.	.	PUNCT
easat-8412	282	1	2004	2004	NUM
easat-8412	282	2	-	-	SYM
easat-8412	282	3	2026	2026	NUM
easat-8412	282	4	,	,	PUNCT
easat-8412	282	5	2016	2016	NUM
easat-8412	282	6	.	.	PUNCT
easat-8412	283	1	https://doi.org/10.1108/bij-09-2015-0089	https://doi.org/10.1108/bij-09-2015-0089	NOUN
easat-8412	284	1	[	[	X
easat-8412	284	2	3	3	NUM
easat-8412	284	3	]	]	X
easat-8412	284	4	r.	r.	PROPN
easat-8412	284	5	cull	cull	PROPN
easat-8412	284	6	,	,	PUNCT
easat-8412	284	7	l.	l.	PROPN
easat-8412	284	8	e.	e.	PROPN
easat-8412	284	9	davis	davis	PROPN
easat-8412	284	10	,	,	PUNCT
easat-8412	284	11	n.	n.	PROPN
easat-8412	284	12	r.	r.	PROPN
easat-8412	284	13	lamoreaux	lamoreaux	PROPN
easat-8412	284	14	,	,	PUNCT
easat-8412	284	15	and	and	CCONJ
easat-8412	284	16	j.-l	j.-l	PROPN
easat-8412	284	17	.	.	PUNCT
easat-8412	285	1	rosenthal	rosenthal	PROPN
easat-8412	285	2	,	,	PUNCT
easat-8412	285	3	"	"	PUNCT
easat-8412	285	4	historical	historical	ADJ
easat-8412	285	5	financing	financing	NOUN
easat-8412	285	6	of	of	ADP
easat-8412	285	7	smalland	smalland	NOUN
easat-8412	285	8	medium	medium	ADJ
easat-8412	285	9	-	-	PUNCT
easat-8412	285	10	size	size	NOUN
easat-8412	285	11	enterprises	enterprise	NOUN
easat-8412	285	12	,	,	PUNCT
easat-8412	285	13	"	"	PUNCT
easat-8412	285	14	journal	journal	NOUN
easat-8412	285	15	of	of	ADP
easat-8412	285	16	banking	banking	NOUN
easat-8412	285	17	&	&	CCONJ
easat-8412	285	18	finance	finance	PROPN
easat-8412	285	19	,	,	PUNCT
easat-8412	285	20	vol	vol	NOUN
easat-8412	285	21	.	.	PROPN
easat-8412	285	22	30	30	NUM
easat-8412	285	23	,	,	PUNCT
easat-8412	285	24	no	no	INTJ
easat-8412	285	25	.	.	NOUN
easat-8412	285	26	11	11	NUM
easat-8412	285	27	,	,	PUNCT
easat-8412	285	28	pp	pp	ADJ
easat-8412	285	29	.	.	PUNCT
easat-8412	285	30	3017	3017	NUM
easat-8412	285	31	-	-	SYM
easat-8412	285	32	3042	3042	NUM
easat-8412	285	33	,	,	PUNCT
easat-8412	285	34	2006	2006	NUM
easat-8412	285	35	.	.	PUNCT
easat-8412	286	1	https://doi.org/10.1016/j.jbankfin.2006.05.005	https://doi.org/10.1016/j.jbankfin.2006.05.005	PROPN
easat-8412	286	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8412	286	3	https://doi.org/10.1016/j.procir.2021.01.077	https://doi.org/10.1016/j.procir.2021.01.077	PROPN
easat-8412	286	4	https://doi.org/10.1108/bij-09-2015-0089	https://doi.org/10.1108/bij-09-2015-0089	NOUN
easat-8412	286	5	https://doi.org/10.1016/j.jbankfin.2006.05.005	https://doi.org/10.1016/j.jbankfin.2006.05.005	PROPN
easat-8412	286	6	2494	2494	NUM
easat-8412	286	7	edelweiss	edelweiss	PROPN
easat-8412	286	8	applied	apply	VERB
easat-8412	286	9	science	science	NOUN
easat-8412	286	10	and	and	CCONJ
easat-8412	286	11	technology	technology	NOUN
easat-8412	286	12	issn	issn	PROPN
easat-8412	286	13	:	:	PUNCT
easat-8412	286	14	2576	2576	NUM
easat-8412	286	15	-	-	SYM
easat-8412	286	16	8484	8484	NUM
easat-8412	286	17	vol	vol	NOUN
easat-8412	286	18	.	.	PROPN
easat-8412	287	1	9	9	NUM
easat-8412	287	2	,	,	PUNCT
easat-8412	287	3	no	no	INTJ
easat-8412	287	4	.	.	NOUN
easat-8412	287	5	6	6	NUM
easat-8412	287	6	:	:	SYM
easat-8412	287	7	2479	2479	NUM
easat-8412	287	8	-	-	SYM
easat-8412	287	9	2494	2494	NUM
easat-8412	287	10	,	,	PUNCT
easat-8412	287	11	2025	2025	NUM
easat-8412	287	12	doi	doi	NOUN
easat-8412	287	13	:	:	PUNCT
easat-8412	287	14	10.55214/25768484.v9i6.8412	10.55214/25768484.v9i6.8412	NUM
easat-8412	287	15	©	©	PROPN
easat-8412	287	16	2025	2025	NUM
easat-8412	287	17	by	by	ADP
easat-8412	287	18	the	the	DET
easat-8412	287	19	authors	author	NOUN
easat-8412	287	20	;	;	PUNCT
easat-8412	287	21	licensee	licensee	PROPN
easat-8412	287	22	learning	learning	NOUN
easat-8412	287	23	gate	gate	NOUN
easat-8412	288	1	[	[	X
easat-8412	288	2	4	4	NUM
easat-8412	288	3	]	]	X
easat-8412	288	4	indonesia	indonesia	PROPN
easat-8412	288	5	ministry	ministry	PROPN
easat-8412	288	6	of	of	ADP
easat-8412	288	7	economic	economic	PROPN
easat-8412	288	8	affairs	affair	NOUN
easat-8412	288	9	,	,	PUNCT
easat-8412	288	10	"	"	PUNCT
easat-8412	288	11	data	datum	NOUN
easat-8412	288	12	on	on	ADP
easat-8412	288	13	msmes	msme	NOUN
easat-8412	288	14	:	:	PUNCT
easat-8412	288	15	contribution	contribution	NOUN
easat-8412	288	16	to	to	ADP
easat-8412	288	17	gdp	gdp	NOUN
easat-8412	288	18	and	and	CCONJ
easat-8412	288	19	employment	employment	NOUN
easat-8412	288	20	,	,	PUNCT
easat-8412	288	21	"	"	PUNCT
easat-8412	288	22	2021	2021	NUM
easat-8412	288	23	.	.	PUNCT
easat-8412	289	1	retrieved	retrieve	VERB
easat-8412	289	2	:	:	PUNCT
easat-8412	289	3	https://ekon.go.id	https://ekon.go.id	NOUN
easat-8412	289	4	,	,	PUNCT
easat-8412	289	5	2021	2021	NUM
easat-8412	289	6	.	.	PUNCT
easat-8412	290	1	[	[	X
easat-8412	290	2	5	5	X
easat-8412	290	3	]	]	X
easat-8412	290	4	dinas	dinas	PROPN
easat-8412	290	5	koperasi	koperasi	PROPN
easat-8412	290	6	dan	dan	PROPN
easat-8412	290	7	ukm	ukm	PROPN
easat-8412	290	8	provinsi	provinsi	PROPN
easat-8412	290	9	bali	bali	PROPN
easat-8412	290	10	,	,	PUNCT
easat-8412	290	11	report	report	NOUN
easat-8412	290	12	on	on	ADP
easat-8412	290	13	msme	msme	NOUN
easat-8412	290	14	growth	growth	NOUN
easat-8412	290	15	and	and	CCONJ
easat-8412	290	16	technology	technology	NOUN
easat-8412	290	17	integration	integration	NOUN
easat-8412	290	18	in	in	ADP
easat-8412	290	19	bali	bali	PROPN
easat-8412	290	20	province	province	PROPN
easat-8412	290	21	.	.	PUNCT
easat-8412	291	1	bali	bali	PROPN
easat-8412	291	2	,	,	PUNCT
easat-8412	291	3	indonesia	indonesia	PROPN
easat-8412	291	4	:	:	PUNCT
easat-8412	291	5	dinas	dinas	PROPN
easat-8412	291	6	koperasi	koperasi	PROPN
easat-8412	291	7	dan	dan	PROPN
easat-8412	291	8	ukm	ukm	PROPN
easat-8412	291	9	provinsi	provinsi	PROPN
easat-8412	291	10	bali	bali	PROPN
easat-8412	291	11	,	,	PUNCT
easat-8412	291	12	2021	2021	NUM
easat-8412	291	13	.	.	PUNCT
easat-8412	292	1	[	[	X
easat-8412	292	2	6	6	NUM
easat-8412	292	3	]	]	PUNCT
easat-8412	292	4	m.	m.	NOUN
easat-8412	292	5	rezvani	rezvani	NOUN
easat-8412	292	6	and	and	CCONJ
easat-8412	292	7	z.	z.	PROPN
easat-8412	292	8	and	and	CCONJ
easat-8412	292	9	fathollahzadeh	fathollahzadeh	PROPN
easat-8412	292	10	,	,	PUNCT
easat-8412	292	11	"	"	PUNCT
easat-8412	292	12	the	the	DET
easat-8412	292	13	impact	impact	NOUN
easat-8412	292	14	of	of	ADP
easat-8412	292	15	entrepreneurial	entrepreneurial	ADJ
easat-8412	292	16	marketing	marketing	NOUN
easat-8412	292	17	on	on	ADP
easat-8412	292	18	innovative	innovative	ADJ
easat-8412	292	19	marketing	marketing	NOUN
easat-8412	292	20	performance	performance	NOUN
easat-8412	292	21	in	in	ADP
easat-8412	292	22	smalland	smalland	NOUN
easat-8412	292	23	medium	medium	ADJ
easat-8412	292	24	-	-	PUNCT
easat-8412	292	25	sized	sized	ADJ
easat-8412	292	26	companies	company	NOUN
easat-8412	292	27	,	,	PUNCT
easat-8412	292	28	"	"	PUNCT
easat-8412	292	29	journal	journal	NOUN
easat-8412	292	30	of	of	ADP
easat-8412	292	31	strategic	strategic	ADJ
easat-8412	292	32	marketing	marketing	NOUN
easat-8412	292	33	,	,	PUNCT
easat-8412	292	34	vol	vol	NOUN
easat-8412	292	35	.	.	PROPN
easat-8412	292	36	28	28	NUM
easat-8412	292	37	,	,	PUNCT
easat-8412	292	38	no	no	INTJ
easat-8412	292	39	.	.	NOUN
easat-8412	292	40	2	2	NUM
easat-8412	292	41	,	,	PUNCT
easat-8412	292	42	pp	pp	ADJ
easat-8412	292	43	.	.	PUNCT
easat-8412	293	1	136	136	NUM
easat-8412	293	2	-	-	SYM
easat-8412	293	3	148	148	NUM
easat-8412	293	4	,	,	PUNCT
easat-8412	293	5	2020	2020	NUM
easat-8412	293	6	.	.	PUNCT
easat-8412	294	1	https://doi.org/10.1080/0965254x.2018.1488762	https://doi.org/10.1080/0965254x.2018.1488762	PROPN
easat-8412	295	1	[	[	X
easat-8412	295	2	7	7	NUM
easat-8412	295	3	]	]	X
easat-8412	295	4	e.	e.	PROPN
easat-8412	295	5	sivadas	sivadas	PROPN
easat-8412	295	6	and	and	CCONJ
easat-8412	295	7	f.	f.	PROPN
easat-8412	295	8	r.	r.	PROPN
easat-8412	295	9	dwyer	dwyer	PROPN
easat-8412	295	10	,	,	PUNCT
easat-8412	295	11	"	"	PUNCT
easat-8412	295	12	an	an	DET
easat-8412	295	13	examination	examination	NOUN
easat-8412	295	14	of	of	ADP
easat-8412	295	15	organizational	organizational	ADJ
easat-8412	295	16	factors	factor	NOUN
easat-8412	295	17	influencing	influence	VERB
easat-8412	295	18	new	new	ADJ
easat-8412	295	19	product	product	NOUN
easat-8412	295	20	success	success	NOUN
easat-8412	295	21	in	in	ADP
easat-8412	295	22	internal	internal	ADJ
easat-8412	295	23	and	and	CCONJ
easat-8412	295	24	alliance	alliance	NOUN
easat-8412	295	25	-	-	PUNCT
easat-8412	295	26	based	base	VERB
easat-8412	295	27	processes	process	NOUN
easat-8412	295	28	,	,	PUNCT
easat-8412	295	29	"	"	PUNCT
easat-8412	295	30	journal	journal	NOUN
easat-8412	295	31	of	of	ADP
easat-8412	295	32	marketing	marketing	NOUN
easat-8412	295	33	,	,	PUNCT
easat-8412	295	34	vol	vol	NOUN
easat-8412	295	35	.	.	PROPN
easat-8412	295	36	64	64	NUM
easat-8412	295	37	,	,	PUNCT
easat-8412	295	38	no	no	INTJ
easat-8412	295	39	.	.	NOUN
easat-8412	295	40	1	1	NUM
easat-8412	295	41	,	,	PUNCT
easat-8412	295	42	pp	pp	ADJ
easat-8412	295	43	.	.	PUNCT
easat-8412	295	44	31	31	NUM
easat-8412	295	45	-	-	SYM
easat-8412	295	46	49	49	NUM
easat-8412	295	47	,	,	PUNCT
easat-8412	295	48	2000	2000	NUM
easat-8412	295	49	.	.	PUNCT
easat-8412	296	1	https://doi.org/10.1509/jmkg.64.1.31.17985	https://doi.org/10.1509/jmkg.64.1.31.17985	X
easat-8412	297	1	[	[	X
easat-8412	297	2	8	8	NUM
easat-8412	297	3	]	]	X
easat-8412	297	4	h.	h.	NOUN
easat-8412	297	5	sulistyo	sulistyo	PROPN
easat-8412	297	6	and	and	CCONJ
easat-8412	297	7	siyamtinah	siyamtinah	PROPN
easat-8412	297	8	,	,	PUNCT
easat-8412	297	9	"	"	PUNCT
easat-8412	297	10	innovation	innovation	NOUN
easat-8412	297	11	capability	capability	NOUN
easat-8412	297	12	of	of	ADP
easat-8412	297	13	smes	sme	NOUN
easat-8412	297	14	through	through	ADP
easat-8412	297	15	entrepreneurship	entrepreneurship	NOUN
easat-8412	297	16	,	,	PUNCT
easat-8412	297	17	marketing	marketing	NOUN
easat-8412	297	18	capability	capability	NOUN
easat-8412	297	19	,	,	PUNCT
easat-8412	297	20	relational	relational	ADJ
easat-8412	297	21	capital	capital	NOUN
easat-8412	297	22	and	and	CCONJ
easat-8412	297	23	empowerment	empowerment	NOUN
easat-8412	297	24	,	,	PUNCT
easat-8412	297	25	"	"	PUNCT
easat-8412	297	26	asia	asia	PROPN
easat-8412	297	27	pacific	pacific	PROPN
easat-8412	297	28	management	management	PROPN
easat-8412	297	29	review	review	PROPN
easat-8412	297	30	,	,	PUNCT
easat-8412	297	31	vol	vol	NOUN
easat-8412	297	32	.	.	PROPN
easat-8412	297	33	21	21	NUM
easat-8412	297	34	,	,	PUNCT
easat-8412	297	35	no	no	INTJ
easat-8412	297	36	.	.	NOUN
easat-8412	297	37	4	4	NUM
easat-8412	297	38	,	,	PUNCT
easat-8412	297	39	pp	pp	ADJ
easat-8412	297	40	.	.	PUNCT
easat-8412	297	41	196	196	NUM
easat-8412	297	42	-	-	SYM
easat-8412	297	43	203	203	NUM
easat-8412	297	44	,	,	PUNCT
easat-8412	297	45	2016	2016	NUM
easat-8412	297	46	.	.	PUNCT
easat-8412	298	1	https://doi.org/10.1016/j.apmrv.2016.02.002	https://doi.org/10.1016/j.apmrv.2016.02.002	NOUN
easat-8412	298	2	[	[	X
easat-8412	298	3	9	9	NUM
easat-8412	298	4	]	]	X
easat-8412	298	5	n.	n.	NOUN
easat-8412	298	6	nurhasanah	nurhasanah	NOUN
easat-8412	298	7	and	and	CCONJ
easat-8412	298	8	m.	m.	NOUN
easat-8412	298	9	murwatiningsih	murwatiningsih	PROPN
easat-8412	298	10	,	,	PUNCT
easat-8412	298	11	"	"	PUNCT
easat-8412	298	12	the	the	DET
easat-8412	298	13	influence	influence	NOUN
easat-8412	298	14	of	of	ADP
easat-8412	298	15	market	market	NOUN
easat-8412	298	16	orientation	orientation	NOUN
easat-8412	298	17	,	,	PUNCT
easat-8412	298	18	learning	learn	VERB
easat-8412	298	19	orientation	orientation	NOUN
easat-8412	298	20	,	,	PUNCT
easat-8412	298	21	innovation	innovation	NOUN
easat-8412	298	22	and	and	CCONJ
easat-8412	298	23	competitive	competitive	ADJ
easat-8412	298	24	advantage	advantage	NOUN
easat-8412	298	25	to	to	PART
easat-8412	298	26	improve	improve	VERB
easat-8412	298	27	marketing	marketing	NOUN
easat-8412	298	28	performance	performance	NOUN
easat-8412	298	29	,	,	PUNCT
easat-8412	298	30	"	"	PUNCT
easat-8412	298	31	management	management	NOUN
easat-8412	298	32	analysis	analysis	NOUN
easat-8412	298	33	journal	journal	NOUN
easat-8412	298	34	,	,	PUNCT
easat-8412	298	35	vol	vol	NOUN
easat-8412	298	36	.	.	PROPN
easat-8412	298	37	7	7	NUM
easat-8412	298	38	,	,	PUNCT
easat-8412	298	39	no	no	INTJ
easat-8412	298	40	.	.	NOUN
easat-8412	298	41	4	4	NUM
easat-8412	298	42	,	,	PUNCT
easat-8412	298	43	pp	pp	ADJ
easat-8412	298	44	.	.	PUNCT
easat-8412	299	1	458	458	NUM
easat-8412	299	2	-	-	SYM
easat-8412	299	3	468	468	NUM
easat-8412	299	4	,	,	PUNCT
easat-8412	299	5	2018	2018	NUM
easat-8412	299	6	.	.	PUNCT
easat-8412	300	1	https://doi.org/10.15294/maj.v7i4.25637	https://doi.org/10.15294/maj.v7i4.25637	PROPN
easat-8412	300	2	[	[	X
easat-8412	300	3	10	10	NUM
easat-8412	300	4	]	]	X
easat-8412	300	5	p.	p.	NOUN
easat-8412	300	6	sandri	sandri	PROPN
easat-8412	300	7	and	and	CCONJ
easat-8412	300	8	w.	w.	PROPN
easat-8412	300	9	widodo	widodo	PROPN
easat-8412	300	10	,	,	PUNCT
easat-8412	300	11	"	"	PUNCT
easat-8412	300	12	innovative	innovative	ADJ
easat-8412	300	13	performance	performance	NOUN
easat-8412	300	14	development	development	NOUN
easat-8412	300	15	model	model	NOUN
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easat-8412	300	17	on	on	ADP
easat-8412	300	18	human	human	ADJ
easat-8412	300	19	capital	capital	NOUN
easat-8412	300	20	and	and	CCONJ
easat-8412	300	21	network	network	NOUN
easat-8412	300	22	quality	quality	NOUN
easat-8412	300	23	toward	toward	ADP
easat-8412	300	24	improved	improve	VERB
easat-8412	300	25	marketing	marketing	NOUN
easat-8412	300	26	performance	performance	NOUN
easat-8412	300	27	,	,	PUNCT
easat-8412	300	28	"	"	PUNCT
easat-8412	300	29	management	management	NOUN
easat-8412	300	30	science	science	NOUN
easat-8412	300	31	letters	letter	NOUN
easat-8412	300	32	,	,	PUNCT
easat-8412	300	33	vol	vol	NOUN
easat-8412	300	34	.	.	PROPN
easat-8412	300	35	10	10	NUM
easat-8412	300	36	,	,	PUNCT
easat-8412	300	37	no	no	INTJ
easat-8412	300	38	.	.	NOUN
easat-8412	300	39	3	3	NUM
easat-8412	300	40	,	,	PUNCT
easat-8412	300	41	pp	pp	ADJ
easat-8412	300	42	.	.	PUNCT
easat-8412	301	1	659	659	NUM
easat-8412	301	2	-	-	SYM
easat-8412	301	3	664	664	NUM
easat-8412	301	4	,	,	PUNCT
easat-8412	301	5	2020	2020	NUM
easat-8412	301	6	.	.	PUNCT
easat-8412	302	1	[	[	X
easat-8412	302	2	11	11	NUM
easat-8412	302	3	]	]	PUNCT
easat-8412	302	4	s.	s.	PROPN
easat-8412	302	5	dutta	dutta	PROPN
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easat-8412	302	7	o.	o.	PROPN
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easat-8412	302	10	and	and	CCONJ
easat-8412	302	11	s.	s.	PROPN
easat-8412	302	12	rajiv	rajiv	PROPN
easat-8412	302	13	,	,	PUNCT
easat-8412	302	14	"	"	PUNCT
easat-8412	302	15	success	success	NOUN
easat-8412	302	16	in	in	ADP
easat-8412	302	17	high	high	ADJ
easat-8412	302	18	-	-	PUNCT
easat-8412	302	19	technology	technology	NOUN
easat-8412	302	20	markets	market	NOUN
easat-8412	302	21	:	:	PUNCT
easat-8412	302	22	is	be	AUX
easat-8412	302	23	marketing	marketing	NOUN
easat-8412	302	24	capability	capability	NOUN
easat-8412	302	25	critical	critical	ADJ
easat-8412	302	26	?	?	PUNCT
easat-8412	302	27	,	,	PUNCT
easat-8412	302	28	"	"	PUNCT
easat-8412	302	29	marketing	marketing	NOUN
easat-8412	302	30	science	science	NOUN
easat-8412	302	31	,	,	PUNCT
easat-8412	302	32	vol	vol	NOUN
easat-8412	302	33	.	.	PROPN
easat-8412	302	34	18	18	NUM
easat-8412	302	35	,	,	PUNCT
easat-8412	302	36	no	no	INTJ
easat-8412	302	37	.	.	NOUN
easat-8412	302	38	4	4	NUM
easat-8412	302	39	,	,	PUNCT
easat-8412	302	40	pp	pp	ADJ
easat-8412	302	41	.	.	PUNCT
easat-8412	303	1	547	547	NUM
easat-8412	303	2	-	-	SYM
easat-8412	303	3	568	568	NUM
easat-8412	303	4	,	,	PUNCT
easat-8412	303	5	1999	1999	NUM
easat-8412	303	6	.	.	PUNCT
easat-8412	304	1	https://doi.org/10.1287/mksc.18.4.547	https://doi.org/10.1287/mksc.18.4.547	VERB
easat-8412	305	1	[	[	X
easat-8412	305	2	12	12	NUM
easat-8412	305	3	]	]	PUNCT
easat-8412	305	4	p.	p.	PROPN
easat-8412	305	5	c.	c.	PROPN
easat-8412	305	6	patel	patel	PROPN
easat-8412	305	7	,	,	PUNCT
easat-8412	305	8	c.	c.	PROPN
easat-8412	305	9	feng	feng	PROPN
easat-8412	305	10	,	,	PUNCT
easat-8412	305	11	and	and	CCONJ
easat-8412	305	12	m.	m.	PROPN
easat-8412	305	13	j.	j.	PROPN
easat-8412	305	14	guedes	guedes	PROPN
easat-8412	305	15	,	,	PUNCT
easat-8412	305	16	"	"	PUNCT
easat-8412	305	17	marketing	marketing	NOUN
easat-8412	305	18	capability	capability	NOUN
easat-8412	305	19	and	and	CCONJ
easat-8412	305	20	new	new	ADJ
easat-8412	305	21	venture	venture	NOUN
easat-8412	305	22	survival	survival	NOUN
easat-8412	305	23	:	:	PUNCT
easat-8412	305	24	the	the	DET
easat-8412	305	25	role	role	NOUN
easat-8412	305	26	of	of	ADP
easat-8412	305	27	marketing	marketing	NOUN
easat-8412	305	28	myopia	myopia	NOUN
easat-8412	305	29	,	,	PUNCT
easat-8412	305	30	"	"	PUNCT
easat-8412	305	31	industrial	industrial	ADJ
easat-8412	305	32	marketing	marketing	NOUN
easat-8412	305	33	management	management	NOUN
easat-8412	305	34	,	,	PUNCT
easat-8412	305	35	vol	vol	NOUN
easat-8412	305	36	.	.	PROPN
easat-8412	305	37	93	93	NUM
easat-8412	305	38	,	,	PUNCT
easat-8412	305	39	pp	pp	ADJ
easat-8412	305	40	.	.	PUNCT
easat-8412	305	41	307	307	NUM
easat-8412	305	42	-	-	SYM
easat-8412	305	43	326	326	NUM
easat-8412	305	44	,	,	PUNCT
easat-8412	305	45	2021	2021	NUM
easat-8412	305	46	.	.	PUNCT
easat-8412	306	1	https://doi.org/10.1016/j.indmarman.2021.01.020	https://doi.org/10.1016/j.indmarman.2021.01.020	NOUN
easat-8412	306	2	[	[	X
easat-8412	306	3	13	13	NUM
easat-8412	306	4	]	]	PUNCT
easat-8412	306	5	g.	g.	PROPN
easat-8412	306	6	s.	s.	PROPN
easat-8412	306	7	day	day	PROPN
easat-8412	306	8	,	,	PUNCT
easat-8412	306	9	"	"	PUNCT
easat-8412	306	10	closing	close	VERB
easat-8412	306	11	the	the	DET
easat-8412	306	12	marketing	marketing	NOUN
easat-8412	306	13	capabilities	capability	NOUN
easat-8412	306	14	gap	gap	NOUN
easat-8412	306	15	,	,	PUNCT
easat-8412	306	16	"	"	PUNCT
easat-8412	306	17	journal	journal	NOUN
easat-8412	306	18	of	of	ADP
easat-8412	306	19	marketing	marketing	NOUN
easat-8412	306	20	,	,	PUNCT
easat-8412	306	21	vol	vol	NOUN
easat-8412	306	22	.	.	PROPN
easat-8412	306	23	75	75	NUM
easat-8412	306	24	,	,	PUNCT
easat-8412	306	25	no	no	INTJ
easat-8412	306	26	.	.	NOUN
easat-8412	306	27	4	4	NUM
easat-8412	306	28	,	,	PUNCT
easat-8412	306	29	pp	pp	ADJ
easat-8412	306	30	.	.	PUNCT
easat-8412	307	1	183	183	NUM
easat-8412	307	2	-	-	SYM
easat-8412	307	3	195	195	NUM
easat-8412	307	4	,	,	PUNCT
easat-8412	307	5	2011	2011	NUM
easat-8412	307	6	.	.	PUNCT
easat-8412	308	1	https://doi.org/10.1509/jmkg.75.4.183	https://doi.org/10.1509/jmkg.75.4.183	PUNCT
easat-8412	309	1	[	[	X
easat-8412	309	2	14	14	NUM
easat-8412	309	3	]	]	X
easat-8412	309	4	n.	n.	PROPN
easat-8412	309	5	a.	a.	PROPN
easat-8412	309	6	morgan	morgan	PROPN
easat-8412	309	7	,	,	PUNCT
easat-8412	309	8	c.	c.	PROPN
easat-8412	309	9	s.	s.	PROPN
easat-8412	309	10	katsikeas	katsikeas	PROPN
easat-8412	309	11	,	,	PUNCT
easat-8412	309	12	and	and	CCONJ
easat-8412	309	13	d.	d.	PROPN
easat-8412	309	14	w.	w.	PROPN
easat-8412	309	15	vorhies	vorhies	PROPN
easat-8412	309	16	,	,	PUNCT
easat-8412	309	17	"	"	PUNCT
easat-8412	309	18	export	export	NOUN
easat-8412	309	19	marketing	marketing	NOUN
easat-8412	309	20	strategy	strategy	NOUN
easat-8412	309	21	implementation	implementation	NOUN
easat-8412	309	22	,	,	PUNCT
easat-8412	309	23	export	export	NOUN
easat-8412	309	24	marketing	marketing	NOUN
easat-8412	309	25	capabilities	capability	NOUN
easat-8412	309	26	,	,	PUNCT
easat-8412	309	27	and	and	CCONJ
easat-8412	309	28	export	export	NOUN
easat-8412	309	29	venture	venture	NOUN
easat-8412	309	30	performance	performance	NOUN
easat-8412	309	31	,	,	PUNCT
easat-8412	309	32	"	"	PUNCT
easat-8412	309	33	journal	journal	NOUN
easat-8412	309	34	of	of	ADP
easat-8412	309	35	the	the	DET
easat-8412	309	36	academy	academy	NOUN
easat-8412	309	37	of	of	ADP
easat-8412	309	38	marketing	marketing	NOUN
easat-8412	309	39	science	science	NOUN
easat-8412	309	40	,	,	PUNCT
easat-8412	309	41	vol	vol	NOUN
easat-8412	309	42	.	.	PROPN
easat-8412	309	43	40	40	NUM
easat-8412	309	44	,	,	PUNCT
easat-8412	309	45	pp	pp	ADJ
easat-8412	309	46	.	.	PUNCT
easat-8412	310	1	271	271	NUM
easat-8412	310	2	-	-	SYM
easat-8412	310	3	289	289	NUM
easat-8412	310	4	,	,	PUNCT
easat-8412	310	5	2012	2012	NUM
easat-8412	310	6	.	.	PUNCT
easat-8412	311	1	https://doi.org/10.1007/s11747-011-0275-0	https://doi.org/10.1007/s11747-011-0275-0	NUM
easat-8412	312	1	[	[	X
easat-8412	312	2	15	15	NUM
easat-8412	312	3	]	]	X
easat-8412	312	4	d.	d.	PROPN
easat-8412	312	5	s.	s.	PROPN
easat-8412	312	6	bruni	bruni	PROPN
easat-8412	312	7	and	and	CCONJ
easat-8412	312	8	g.	g.	PROPN
easat-8412	312	9	verona	verona	PROPN
easat-8412	312	10	,	,	PUNCT
easat-8412	312	11	"	"	PUNCT
easat-8412	312	12	dynamic	dynamic	ADJ
easat-8412	312	13	marketing	marketing	NOUN
easat-8412	312	14	capabilities	capability	NOUN
easat-8412	312	15	in	in	ADP
easat-8412	312	16	science‐based	science‐based	ADJ
easat-8412	312	17	firms	firm	NOUN
easat-8412	312	18	:	:	PUNCT
easat-8412	312	19	an	an	DET
easat-8412	312	20	exploratory	exploratory	ADJ
easat-8412	312	21	investigation	investigation	NOUN
easat-8412	312	22	of	of	ADP
easat-8412	312	23	the	the	DET
easat-8412	312	24	pharmaceutical	pharmaceutical	NOUN
easat-8412	312	25	industry	industry	NOUN
easat-8412	312	26	,	,	PUNCT
easat-8412	312	27	"	"	PUNCT
easat-8412	312	28	british	british	ADJ
easat-8412	312	29	journal	journal	PROPN
easat-8412	312	30	of	of	ADP
easat-8412	312	31	management	management	NOUN
easat-8412	312	32	,	,	PUNCT
easat-8412	312	33	vol	vol	NOUN
easat-8412	312	34	.	.	PROPN
easat-8412	312	35	20	20	NUM
easat-8412	312	36	,	,	PUNCT
easat-8412	312	37	no	no	INTJ
easat-8412	312	38	.	.	PUNCT
easat-8412	313	1	s1	s1	NOUN
easat-8412	313	2	,	,	PUNCT
easat-8412	313	3	pp	pp	ADJ
easat-8412	313	4	.	.	PUNCT
easat-8412	314	1	s101	s101	PROPN
easat-8412	314	2	-	-	PUNCT
easat-8412	314	3	s117	s117	PROPN
easat-8412	314	4	,	,	PUNCT
easat-8412	314	5	2009	2009	NUM
easat-8412	314	6	.	.	PUNCT
easat-8412	315	1	https://doi.org/10.1111/j.1467-8551.2008.00615.x	https://doi.org/10.1111/j.1467-8551.2008.00615.x	PROPN
easat-8412	315	2	[	[	X
easat-8412	315	3	16	16	NUM
easat-8412	315	4	]	]	X
easat-8412	315	5	l.	l.	PROPN
easat-8412	315	6	moi	moi	PROPN
easat-8412	315	7	and	and	CCONJ
easat-8412	315	8	f.	f.	PROPN
easat-8412	315	9	cabiddu	cabiddu	PROPN
easat-8412	315	10	,	,	PUNCT
easat-8412	315	11	"	"	PUNCT
easat-8412	315	12	an	an	DET
easat-8412	315	13	agile	agile	ADJ
easat-8412	315	14	marketing	marketing	NOUN
easat-8412	315	15	capability	capability	NOUN
easat-8412	315	16	maturity	maturity	NOUN
easat-8412	315	17	framework	framework	NOUN
easat-8412	315	18	,	,	PUNCT
easat-8412	315	19	"	"	PUNCT
easat-8412	315	20	tourism	tourism	NOUN
easat-8412	315	21	management	management	NOUN
easat-8412	315	22	,	,	PUNCT
easat-8412	315	23	vol	vol	NOUN
easat-8412	315	24	.	.	PROPN
easat-8412	315	25	86	86	NUM
easat-8412	315	26	,	,	PUNCT
easat-8412	315	27	p.	p.	NOUN
easat-8412	315	28	104347	104347	NUM
easat-8412	315	29	,	,	PUNCT
easat-8412	315	30	2021	2021	NUM
easat-8412	315	31	.	.	PUNCT
easat-8412	316	1	https://doi.org/10.1016/j.tourman.2021.104347	https://doi.org/10.1016/j.tourman.2021.104347	ADJ
easat-8412	316	2	[	[	X
easat-8412	316	3	17	17	NUM
easat-8412	316	4	]	]	X
easat-8412	316	5	h.	h.	PROPN
easat-8412	316	6	ahmadi	ahmadi	PROPN
easat-8412	316	7	and	and	CCONJ
easat-8412	316	8	a.	a.	PROPN
easat-8412	316	9	o'cass	o'cass	PROPN
easat-8412	316	10	,	,	PUNCT
easat-8412	316	11	"	"	PUNCT
easat-8412	316	12	transforming	transform	VERB
easat-8412	316	13	entrepreneurial	entrepreneurial	ADJ
easat-8412	316	14	posture	posture	NOUN
easat-8412	316	15	into	into	ADP
easat-8412	316	16	a	a	DET
easat-8412	316	17	superior	superior	ADJ
easat-8412	316	18	first	first	ADJ
easat-8412	316	19	product	product	NOUN
easat-8412	316	20	market	market	NOUN
easat-8412	316	21	position	position	NOUN
easat-8412	316	22	via	via	ADP
easat-8412	316	23	dynamic	dynamic	ADJ
easat-8412	316	24	capabilities	capability	NOUN
easat-8412	316	25	and	and	CCONJ
easat-8412	316	26	tmt	tmt	PROPN
easat-8412	316	27	prior	prior	ADJ
easat-8412	316	28	start	start	VERB
easat-8412	316	29	-	-	PUNCT
easat-8412	316	30	up	up	ADP
easat-8412	316	31	experience	experience	NOUN
easat-8412	316	32	,	,	PUNCT
easat-8412	316	33	"	"	PUNCT
easat-8412	316	34	industrial	industrial	ADJ
easat-8412	316	35	marketing	marketing	NOUN
easat-8412	316	36	management	management	NOUN
easat-8412	316	37	,	,	PUNCT
easat-8412	316	38	vol	vol	NOUN
easat-8412	316	39	.	.	PROPN
easat-8412	316	40	68	68	NUM
easat-8412	316	41	,	,	PUNCT
easat-8412	316	42	pp	pp	ADJ
easat-8412	316	43	.	.	PUNCT
easat-8412	317	1	95	95	NUM
easat-8412	317	2	-	-	SYM
easat-8412	317	3	105	105	NUM
easat-8412	317	4	,	,	PUNCT
easat-8412	317	5	2018	2018	NUM
easat-8412	317	6	.	.	PUNCT
easat-8412	318	1	https://doi.org/10.1016/j.indmarman.2017.10.008	https://doi.org/10.1016/j.indmarman.2017.10.008	NOUN
easat-8412	318	2	[	[	X
easat-8412	318	3	18	18	NUM
easat-8412	318	4	]	]	PUNCT
easat-8412	318	5	m.	m.	NOUN
easat-8412	318	6	sari	sari	PROPN
easat-8412	318	7	,	,	PUNCT
easat-8412	318	8	h.	h.	PROPN
easat-8412	318	9	rachman	rachman	NOUN
easat-8412	318	10	,	,	PUNCT
easat-8412	318	11	n.	n.	PROPN
easat-8412	318	12	j.	j.	PROPN
easat-8412	318	13	astuti	astuti	PROPN
easat-8412	318	14	,	,	PUNCT
easat-8412	318	15	m.	m.	PROPN
easat-8412	318	16	w.	w.	PROPN
easat-8412	318	17	afgani	afgani	PROPN
easat-8412	318	18	,	,	PUNCT
easat-8412	318	19	and	and	CCONJ
easat-8412	318	20	r.	r.	PROPN
easat-8412	318	21	abdullah	abdullah	PROPN
easat-8412	318	22	,	,	PUNCT
easat-8412	318	23	"	"	PUNCT
easat-8412	318	24	explanatory	explanatory	ADJ
easat-8412	318	25	survey	survey	NOUN
easat-8412	318	26	in	in	ADP
easat-8412	318	27	quantitative	quantitative	ADJ
easat-8412	318	28	descriptive	descriptive	ADJ
easat-8412	318	29	research	research	NOUN
easat-8412	318	30	methods	method	NOUN
easat-8412	318	31	,	,	PUNCT
easat-8412	318	32	"	"	PUNCT
easat-8412	318	33	jurnal	jurnal	ADJ
easat-8412	318	34	pendidikan	pendidikan	PROPN
easat-8412	318	35	sains	sains	PROPN
easat-8412	318	36	dan	dan	PROPN
easat-8412	318	37	komputer	komputer	PROPN
easat-8412	318	38	,	,	PUNCT
easat-8412	318	39	vol	vol	NOUN
easat-8412	318	40	.	.	PROPN
easat-8412	319	1	3	3	NUM
easat-8412	319	2	,	,	PUNCT
easat-8412	319	3	no	no	INTJ
easat-8412	319	4	.	.	NOUN
easat-8412	319	5	1	1	NUM
easat-8412	319	6	,	,	PUNCT
easat-8412	319	7	pp	pp	ADJ
easat-8412	319	8	.	.	PUNCT
easat-8412	320	1	10–16	10–16	NUM
easat-8412	320	2	,	,	PUNCT
easat-8412	320	3	2022	2022	NUM
easat-8412	320	4	.	.	PUNCT
easat-8412	321	1	[	[	X
easat-8412	321	2	19	19	NUM
easat-8412	321	3	]	]	X
easat-8412	321	4	n.	n.	PROPN
easat-8412	321	5	kock	kock	PROPN
easat-8412	321	6	and	and	CCONJ
easat-8412	321	7	g.	g.	PROPN
easat-8412	321	8	s.	s.	PROPN
easat-8412	321	9	lynn	lynn	PROPN
easat-8412	321	10	,	,	PUNCT
easat-8412	321	11	"	"	PUNCT
easat-8412	321	12	lateral	lateral	ADJ
easat-8412	321	13	collinearity	collinearity	NOUN
easat-8412	321	14	and	and	CCONJ
easat-8412	321	15	misleading	mislead	VERB
easat-8412	321	16	results	result	NOUN
easat-8412	321	17	in	in	ADP
easat-8412	321	18	variance	variance	NOUN
easat-8412	321	19	-	-	PUNCT
easat-8412	321	20	based	base	VERB
easat-8412	321	21	sem	sem	NOUN
easat-8412	321	22	:	:	PUNCT
easat-8412	321	23	an	an	DET
easat-8412	321	24	illustration	illustration	NOUN
easat-8412	321	25	and	and	CCONJ
easat-8412	321	26	recommendations	recommendation	NOUN
easat-8412	321	27	,	,	PUNCT
easat-8412	321	28	"	"	PUNCT
easat-8412	321	29	journal	journal	NOUN
easat-8412	321	30	of	of	ADP
easat-8412	321	31	the	the	DET
easat-8412	321	32	association	association	NOUN
easat-8412	321	33	for	for	ADP
easat-8412	321	34	information	information	NOUN
easat-8412	321	35	systems	system	NOUN
easat-8412	321	36	,	,	PUNCT
easat-8412	321	37	vol	vol	NOUN
easat-8412	321	38	.	.	PROPN
easat-8412	321	39	13	13	NUM
easat-8412	321	40	,	,	PUNCT
easat-8412	321	41	no	no	INTJ
easat-8412	321	42	.	.	NOUN
easat-8412	321	43	7	7	NUM
easat-8412	321	44	,	,	PUNCT
easat-8412	321	45	pp	pp	ADJ
easat-8412	321	46	.	.	PUNCT
easat-8412	322	1	546–580	546–580	NUM
easat-8412	322	2	,	,	PUNCT
easat-8412	322	3	2012	2012	NUM
easat-8412	322	4	.	.	PUNCT
easat-8412	323	1	[	[	X
easat-8412	323	2	20	20	NUM
easat-8412	323	3	]	]	PUNCT
easat-8412	323	4	j.	j.	PROPN
easat-8412	323	5	f.	f.	PROPN
easat-8412	323	6	hair	hair	PROPN
easat-8412	323	7	,	,	PUNCT
easat-8412	323	8	g.	g.	PROPN
easat-8412	323	9	t.	t.	PROPN
easat-8412	323	10	m.	m.	PROPN
easat-8412	323	11	hult	hult	PROPN
easat-8412	323	12	,	,	PUNCT
easat-8412	323	13	c.	c.	PROPN
easat-8412	323	14	m.	m.	PROPN
easat-8412	323	15	ringle	ringle	PROPN
easat-8412	323	16	,	,	PUNCT
easat-8412	323	17	and	and	CCONJ
easat-8412	323	18	m.	m.	NOUN
easat-8412	323	19	sarstedt	sarstedt	PROPN
easat-8412	323	20	,	,	PUNCT
easat-8412	323	21	a	a	DET
easat-8412	323	22	primer	primer	NOUN
easat-8412	323	23	on	on	ADP
easat-8412	323	24	partial	partial	ADJ
easat-8412	323	25	least	least	ADJ
easat-8412	323	26	squares	square	NOUN
easat-8412	323	27	structural	structural	ADJ
easat-8412	323	28	equation	equation	NOUN
easat-8412	323	29	modeling	modeling	NOUN
easat-8412	323	30	(	(	PUNCT
easat-8412	323	31	pls	pls	INTJ
easat-8412	323	32	-	-	PUNCT
easat-8412	323	33	sem	sem	NOUN
easat-8412	323	34	)	)	PUNCT
easat-8412	323	35	,	,	PUNCT
easat-8412	323	36	2nd	2nd	ADJ
easat-8412	323	37	ed	ed	NOUN
easat-8412	323	38	.	.	PROPN
easat-8412	324	1	thousand	thousand	NUM
easat-8412	324	2	oaks	oak	NOUN
easat-8412	324	3	,	,	PUNCT
easat-8412	324	4	ca	can	AUX
easat-8412	324	5	:	:	PUNCT
easat-8412	324	6	sage	sage	NOUN
easat-8412	324	7	publications	publication	NOUN
easat-8412	324	8	,	,	PUNCT
easat-8412	324	9	2017	2017	NUM
easat-8412	324	10	.	.	PUNCT
easat-8412	325	1	[	[	X
easat-8412	325	2	21	21	NUM
easat-8412	325	3	]	]	PUNCT
easat-8412	325	4	m.	m.	NOUN
easat-8412	325	5	j.	j.	PROPN
easat-8412	325	6	sirgy	sirgy	PROPN
easat-8412	325	7	,	,	PUNCT
easat-8412	325	8	"	"	PUNCT
easat-8412	325	9	self	self	NOUN
easat-8412	325	10	-	-	PUNCT
easat-8412	325	11	congruity	congruity	NOUN
easat-8412	325	12	theory	theory	NOUN
easat-8412	325	13	in	in	ADP
easat-8412	325	14	consumer	consumer	NOUN
easat-8412	325	15	behavior	behavior	NOUN
easat-8412	325	16	:	:	PUNCT
easat-8412	325	17	a	a	DET
easat-8412	325	18	little	little	ADJ
easat-8412	325	19	history	history	NOUN
easat-8412	325	20	,	,	PUNCT
easat-8412	325	21	"	"	PUNCT
easat-8412	325	22	journal	journal	NOUN
easat-8412	325	23	of	of	ADP
easat-8412	325	24	global	global	ADJ
easat-8412	325	25	scholars	scholar	NOUN
easat-8412	325	26	of	of	ADP
easat-8412	325	27	marketing	marketing	NOUN
easat-8412	325	28	science	science	NOUN
easat-8412	325	29	,	,	PUNCT
easat-8412	325	30	vol	vol	NOUN
easat-8412	325	31	.	.	PROPN
easat-8412	325	32	19	19	NUM
easat-8412	325	33	,	,	PUNCT
easat-8412	325	34	no	no	INTJ
easat-8412	325	35	.	.	NOUN
easat-8412	325	36	4	4	NUM
easat-8412	325	37	,	,	PUNCT
easat-8412	325	38	pp	pp	ADJ
easat-8412	325	39	.	.	PUNCT
easat-8412	326	1	6–19	6–19	NOUN
easat-8412	326	2	,	,	PUNCT
easat-8412	326	3	2009	2009	NUM
easat-8412	326	4	.	.	PUNCT
easat-8412	327	1	[	[	X
easat-8412	327	2	22	22	NUM
easat-8412	327	3	]	]	PUNCT
easat-8412	327	4	m.	m.	NOUN
easat-8412	327	5	sheeraz	sheeraz	PROPN
easat-8412	327	6	,	,	PUNCT
easat-8412	327	7	f.	f.	PROPN
easat-8412	327	8	qadeer	qadeer	PROPN
easat-8412	327	9	,	,	PUNCT
easat-8412	327	10	m.	m.	PROPN
easat-8412	327	11	masood	masood	PROPN
easat-8412	327	12	,	,	PUNCT
easat-8412	327	13	and	and	CCONJ
easat-8412	327	14	i.	i.	PROPN
easat-8412	327	15	hameed	hameed	PROPN
easat-8412	327	16	,	,	PUNCT
easat-8412	327	17	"	"	PUNCT
easat-8412	327	18	self	self	NOUN
easat-8412	327	19	-	-	PUNCT
easat-8412	327	20	congruence	congruence	NOUN
easat-8412	327	21	facets	facet	NOUN
easat-8412	327	22	and	and	CCONJ
easat-8412	327	23	emotional	emotional	ADJ
easat-8412	327	24	brand	brand	NOUN
easat-8412	327	25	attachment	attachment	NOUN
easat-8412	327	26	:	:	PUNCT
easat-8412	327	27	the	the	DET
easat-8412	327	28	role	role	NOUN
easat-8412	327	29	of	of	ADP
easat-8412	327	30	product	product	NOUN
easat-8412	327	31	involvement	involvement	NOUN
easat-8412	327	32	and	and	CCONJ
easat-8412	327	33	product	product	NOUN
easat-8412	327	34	type	type	NOUN
easat-8412	327	35	,	,	PUNCT
easat-8412	327	36	"	"	PUNCT
easat-8412	327	37	pakistan	pakistan	PROPN
easat-8412	327	38	journal	journal	PROPN
easat-8412	327	39	of	of	ADP
easat-8412	327	40	commerce	commerce	PROPN
easat-8412	327	41	and	and	CCONJ
easat-8412	327	42	social	social	ADJ
easat-8412	327	43	sciences	science	NOUN
easat-8412	327	44	,	,	PUNCT
easat-8412	327	45	vol	vol	NOUN
easat-8412	327	46	.	.	PROPN
easat-8412	327	47	12	12	NUM
easat-8412	327	48	,	,	PUNCT
easat-8412	327	49	no	no	INTJ
easat-8412	327	50	.	.	NOUN
easat-8412	327	51	2	2	NUM
easat-8412	327	52	,	,	PUNCT
easat-8412	327	53	pp	pp	ADJ
easat-8412	327	54	.	.	PUNCT
easat-8412	328	1	598	598	NUM
easat-8412	328	2	-	-	SYM
easat-8412	328	3	616	616	NUM
easat-8412	328	4	,	,	PUNCT
easat-8412	328	5	2018	2018	NUM
easat-8412	328	6	.	.	PUNCT
easat-8412	329	1	[	[	X
easat-8412	329	2	23	23	NUM
easat-8412	329	3	]	]	X
easat-8412	329	4	b.	b.	PROPN
easat-8412	329	5	healy	healy	PROPN
easat-8412	329	6	,	,	PUNCT
easat-8412	329	7	m.	m.	PROPN
easat-8412	329	8	o’dwyer	o’dwyer	PROPN
easat-8412	329	9	,	,	PUNCT
easat-8412	329	10	and	and	CCONJ
easat-8412	329	11	a.	a.	NOUN
easat-8412	329	12	ledwith	ledwith	PROPN
easat-8412	329	13	,	,	PUNCT
easat-8412	329	14	"	"	PUNCT
easat-8412	329	15	an	an	DET
easat-8412	329	16	exploration	exploration	NOUN
easat-8412	329	17	of	of	ADP
easat-8412	329	18	product	product	NOUN
easat-8412	329	19	advantage	advantage	NOUN
easat-8412	329	20	and	and	CCONJ
easat-8412	329	21	its	its	PRON
easat-8412	329	22	antecedents	antecedent	NOUN
easat-8412	329	23	in	in	ADP
easat-8412	329	24	smes	sme	NOUN
easat-8412	329	25	,	,	PUNCT
easat-8412	329	26	"	"	PUNCT
easat-8412	329	27	journal	journal	NOUN
easat-8412	329	28	of	of	ADP
easat-8412	329	29	small	small	ADJ
easat-8412	329	30	business	business	NOUN
easat-8412	329	31	and	and	CCONJ
easat-8412	329	32	enterprise	enterprise	NOUN
easat-8412	329	33	development	development	NOUN
easat-8412	329	34	,	,	PUNCT
easat-8412	329	35	vol	vol	NOUN
easat-8412	329	36	.	.	PROPN
easat-8412	329	37	25	25	NUM
easat-8412	329	38	,	,	PUNCT
easat-8412	329	39	no	no	INTJ
easat-8412	329	40	.	.	NOUN
easat-8412	329	41	1	1	NUM
easat-8412	329	42	,	,	PUNCT
easat-8412	329	43	pp	pp	ADJ
easat-8412	329	44	.	.	PUNCT
easat-8412	330	1	129	129	NUM
easat-8412	330	2	-	-	SYM
easat-8412	330	3	146	146	NUM
easat-8412	330	4	,	,	PUNCT
easat-8412	330	5	2018	2018	NUM
easat-8412	330	6	.	.	PUNCT
easat-8412	331	1	https://doi.org/10.1108/jsbed-062017-0206	https://doi.org/10.1108/jsbed-062017-0206	NOUN
easat-8412	331	2	https://ekon.go.id/	https://ekon.go.id/	PRON
easat-8412	331	3	https://doi.org/10.1080/0965254x.2018.1488762	https://doi.org/10.1080/0965254x.2018.1488762	VERB
easat-8412	331	4	https://doi.org/10.1509/jmkg.64.1.31.17985	https://doi.org/10.1509/jmkg.64.1.31.17985	PRON
easat-8412	331	5	https://doi.org/10.1016/j.apmrv.2016.02.002	https://doi.org/10.1016/j.apmrv.2016.02.002	NOUN
easat-8412	331	6	https://doi.org/10.15294/maj.v7i4.25637	https://doi.org/10.15294/maj.v7i4.25637	PROPN
easat-8412	331	7	https://doi.org/10.1287/mksc.18.4.547	https://doi.org/10.1287/mksc.18.4.547	PROPN
easat-8412	331	8	https://doi.org/10.1016/j.indmarman.2021.01.020	https://doi.org/10.1016/j.indmarman.2021.01.020	NOUN
easat-8412	331	9	https://doi.org/10.1509/jmkg.75.4.183	https://doi.org/10.1509/jmkg.75.4.183	PROPN
easat-8412	331	10	https://doi.org/10.1007/s11747-011-0275-0	https://doi.org/10.1007/s11747-011-0275-0	NUM
easat-8412	331	11	https://doi.org/10.1111/j.1467-8551.2008.00615.x	https://doi.org/10.1111/j.1467-8551.2008.00615.x	ADV
easat-8412	331	12	https://doi.org/10.1016/j.tourman.2021.104347	https://doi.org/10.1016/j.tourman.2021.104347	ADJ
easat-8412	331	13	https://doi.org/10.1016/j.indmarman.2017.10.008	https://doi.org/10.1016/j.indmarman.2017.10.008	NOUN
easat-8412	331	14	https://doi.org/10.1108/jsbed-06-2017-0206	https://doi.org/10.1108/jsbed-06-2017-0206	NOUN
easat-8412	331	15	https://doi.org/10.1108/jsbed-06-2017-0206	https://doi.org/10.1108/jsbed-06-2017-0206	NOUN