id	sid	tid	token	lemma	pos
easat-8721	1	1	edelweiss	edelweiss	PROPN
easat-8721	1	2	applied	apply	VERB
easat-8721	1	3	science	science	NOUN
easat-8721	1	4	and	and	CCONJ
easat-8721	1	5	technology	technology	NOUN
easat-8721	1	6	issn	issn	PROPN
easat-8721	1	7	:	:	PUNCT
easat-8721	1	8	2576	2576	NUM
easat-8721	1	9	-	-	SYM
easat-8721	1	10	8484	8484	NUM
easat-8721	1	11	vol	vol	NOUN
easat-8721	1	12	.	.	PROPN
easat-8721	2	1	9	9	NUM
easat-8721	2	2	,	,	PUNCT
easat-8721	2	3	no	no	INTJ
easat-8721	2	4	.	.	NOUN
easat-8721	2	5	7	7	NUM
easat-8721	2	6	,	,	PUNCT
easat-8721	2	7	719	719	NUM
easat-8721	2	8	-	-	SYM
easat-8721	2	9	732	732	NUM
easat-8721	2	10	2025	2025	NUM
easat-8721	2	11	publisher	publisher	NOUN
easat-8721	2	12	:	:	PUNCT
easat-8721	2	13	learning	learn	VERB
easat-8721	2	14	gate	gate	NOUN
easat-8721	2	15	doi	doi	PROPN
easat-8721	2	16	:	:	PUNCT
easat-8721	2	17	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	2	18	©	©	PROPN
easat-8721	2	19	2025	2025	NUM
easat-8721	2	20	by	by	ADP
easat-8721	2	21	the	the	DET
easat-8721	2	22	authors	author	NOUN
easat-8721	2	23	;	;	PUNCT
easat-8721	2	24	licensee	licensee	PROPN
easat-8721	2	25	learning	learning	NOUN
easat-8721	2	26	gate	gate	NOUN
easat-8721	3	1	©	©	PROPN
easat-8721	3	2	2025	2025	NUM
easat-8721	3	3	by	by	ADP
easat-8721	3	4	the	the	DET
easat-8721	3	5	authors	author	NOUN
easat-8721	3	6	;	;	PUNCT
easat-8721	3	7	licensee	licensee	PROPN
easat-8721	3	8	learning	learning	NOUN
easat-8721	3	9	gate	gate	NOUN
easat-8721	3	10	history	history	NOUN
easat-8721	3	11	:	:	PUNCT
easat-8721	3	12	received	receive	VERB
easat-8721	3	13	:	:	PUNCT
easat-8721	3	14	1	1	NUM
easat-8721	3	15	may	may	PROPN
easat-8721	3	16	2025	2025	NUM
easat-8721	3	17	;	;	PUNCT
easat-8721	3	18	revised	revise	VERB
easat-8721	3	19	:	:	PUNCT
easat-8721	3	20	13	13	NUM
easat-8721	3	21	june	june	PROPN
easat-8721	3	22	2025	2025	NUM
easat-8721	3	23	;	;	PUNCT
easat-8721	3	24	accepted	accept	VERB
easat-8721	3	25	:	:	PUNCT
easat-8721	3	26	17	17	NUM
easat-8721	3	27	june	june	PROPN
easat-8721	3	28	2025	2025	NUM
easat-8721	3	29	;	;	PUNCT
easat-8721	3	30	published	publish	VERB
easat-8721	3	31	:	:	PUNCT
easat-8721	3	32	9	9	NUM
easat-8721	3	33	july	july	PROPN
easat-8721	3	34	2025	2025	NUM
easat-8721	3	35	*	*	PUNCT
easat-8721	3	36	correspondence	correspondence	NOUN
easat-8721	3	37	:	:	PUNCT
easat-8721	3	38	marlinah@stienobel-indonesia.ac.id	marlinah@stienobel-indonesia.ac.id	NOUN
easat-8721	3	39	integrating	integrate	VERB
easat-8721	3	40	sustainability	sustainability	NOUN
easat-8721	3	41	and	and	CCONJ
easat-8721	3	42	technology	technology	NOUN
easat-8721	3	43	:	:	PUNCT
easat-8721	3	44	how	how	SCONJ
easat-8721	3	45	green	green	ADJ
easat-8721	3	46	and	and	CCONJ
easat-8721	3	47	digital	digital	ADJ
easat-8721	3	48	marketing	marketing	NOUN
easat-8721	3	49	drive	drive	NOUN
easat-8721	3	50	business	business	NOUN
easat-8721	3	51	performance	performance	NOUN
easat-8721	3	52	through	through	ADP
easat-8721	3	53	market	market	NOUN
easat-8721	3	54	orientation	orientation	NOUN
easat-8721	3	55	andi	andi	PROPN
easat-8721	3	56	marlinah1	marlinah1	PROPN
easat-8721	3	57	*	*	PROPN
easat-8721	3	58	,	,	PUNCT
easat-8721	3	59	dian	dian	PROPN
easat-8721	3	60	anggraece	anggraece	PROPN
easat-8721	3	61	sigit	sigit	PROPN
easat-8721	3	62	parawansa2	parawansa2	PROPN
easat-8721	3	63	,	,	PUNCT
easat-8721	3	64	nurdjanah	nurdjanah	PROPN
easat-8721	3	65	hamid3	hamid3	NOUN
easat-8721	3	66	,	,	PUNCT
easat-8721	3	67	muhammad	muhammad	PROPN
easat-8721	3	68	ismail4	ismail4	PROPN
easat-8721	4	1	1institut	1institut	NUM
easat-8721	4	2	teknologi	teknologi	PROPN
easat-8721	4	3	dan	dan	PROPN
easat-8721	4	4	bisnis	bisnis	PROPN
easat-8721	4	5	nobel	nobel	PROPN
easat-8721	4	6	indonesia	indonesia	PROPN
easat-8721	4	7	;	;	PUNCT
easat-8721	4	8	marlinah@stienobel-indonesia.ac.id	marlinah@stienobel-indonesia.ac.id	PROPN
easat-8721	4	9	(	(	PUNCT
easat-8721	4	10	a.m.	a.m.	ADV
easat-8721	4	11	)	)	PUNCT
easat-8721	4	12	2,3,4faculty	2,3,4faculty	NUM
easat-8721	4	13	of	of	ADP
easat-8721	4	14	economics	economic	NOUN
easat-8721	4	15	and	and	CCONJ
easat-8721	4	16	business	business	NOUN
easat-8721	4	17	,	,	PUNCT
easat-8721	4	18	hasanuddin	hasanuddin	VERB
easat-8721	4	19	university	university	NOUN
easat-8721	4	20	,	,	PUNCT
easat-8721	4	21	indonesia	indonesia	PROPN
easat-8721	4	22	;	;	PUNCT
easat-8721	4	23	dianparawansa@fe.unhas.ac.id	dianparawansa@fe.unhas.ac.id	PROPN
easat-8721	4	24	(	(	PUNCT
easat-8721	4	25	d.a.s.p	d.a.s.p	PROPN
easat-8721	4	26	.	.	PUNCT
easat-8721	4	27	)	)	PUNCT
easat-8721	5	1	nunung@fe.unhas.ac.id	nunung@fe.unhas.ac.id	NOUN
easat-8721	5	2	(	(	PUNCT
easat-8721	5	3	n.h	n.h	PROPN
easat-8721	5	4	.	.	PUNCT
easat-8721	5	5	)	)	PUNCT
easat-8721	6	1	ismailpabo@fe.unhas.ac.id	ismailpabo@fe.unhas.ac.id	NOUN
easat-8721	6	2	(	(	PUNCT
easat-8721	6	3	m.i	m.i	PROPN
easat-8721	6	4	.	.	PROPN
easat-8721	6	5	)	)	PUNCT
easat-8721	7	1	abstract	abstract	NOUN
easat-8721	7	2	:	:	PUNCT
easat-8721	7	3	this	this	DET
easat-8721	7	4	study	study	NOUN
easat-8721	7	5	aims	aim	VERB
easat-8721	7	6	to	to	PART
easat-8721	7	7	examine	examine	VERB
easat-8721	7	8	the	the	DET
easat-8721	7	9	impact	impact	NOUN
easat-8721	7	10	of	of	ADP
easat-8721	7	11	green	green	ADJ
easat-8721	7	12	marketing	marketing	NOUN
easat-8721	7	13	and	and	CCONJ
easat-8721	7	14	digital	digital	ADJ
easat-8721	7	15	marketing	marketing	NOUN
easat-8721	7	16	on	on	ADP
easat-8721	7	17	business	business	NOUN
easat-8721	7	18	performance	performance	NOUN
easat-8721	7	19	,	,	PUNCT
easat-8721	7	20	with	with	ADP
easat-8721	7	21	a	a	DET
easat-8721	7	22	particular	particular	ADJ
easat-8721	7	23	emphasis	emphasis	NOUN
easat-8721	7	24	on	on	ADP
easat-8721	7	25	the	the	DET
easat-8721	7	26	mediating	mediate	VERB
easat-8721	7	27	role	role	NOUN
easat-8721	7	28	of	of	ADP
easat-8721	7	29	market	market	NOUN
easat-8721	7	30	orientation	orientation	NOUN
easat-8721	7	31	.	.	PUNCT
easat-8721	8	1	a	a	DET
easat-8721	8	2	quantitative	quantitative	ADJ
easat-8721	8	3	research	research	NOUN
easat-8721	8	4	design	design	NOUN
easat-8721	8	5	was	be	AUX
easat-8721	8	6	employed	employ	VERB
easat-8721	8	7	,	,	PUNCT
easat-8721	8	8	using	use	VERB
easat-8721	8	9	a	a	DET
easat-8721	8	10	structured	structured	ADJ
easat-8721	8	11	questionnaire	questionnaire	NOUN
easat-8721	8	12	distributed	distribute	VERB
easat-8721	8	13	to	to	ADP
easat-8721	8	14	138	138	NUM
easat-8721	8	15	electric	electric	ADJ
easat-8721	8	16	vehicle	vehicle	NOUN
easat-8721	8	17	users	user	NOUN
easat-8721	8	18	in	in	ADP
easat-8721	8	19	makassar	makassar	PROPN
easat-8721	8	20	,	,	PUNCT
easat-8721	8	21	indonesia	indonesia	PROPN
easat-8721	8	22	.	.	PUNCT
easat-8721	9	1	data	datum	NOUN
easat-8721	9	2	were	be	AUX
easat-8721	9	3	analyzed	analyze	VERB
easat-8721	9	4	using	use	VERB
easat-8721	9	5	structural	structural	ADJ
easat-8721	9	6	equation	equation	NOUN
easat-8721	9	7	modeling	modeling	NOUN
easat-8721	9	8	with	with	ADP
easat-8721	9	9	partial	partial	ADJ
easat-8721	9	10	least	least	ADJ
easat-8721	9	11	squares	square	NOUN
easat-8721	9	12	(	(	PUNCT
easat-8721	9	13	sem	sem	NOUN
easat-8721	9	14	-	-	PUNCT
easat-8721	9	15	pls	pls	NOUN
easat-8721	9	16	)	)	PUNCT
easat-8721	9	17	to	to	PART
easat-8721	9	18	assess	assess	VERB
easat-8721	9	19	both	both	CCONJ
easat-8721	9	20	direct	direct	ADJ
easat-8721	9	21	and	and	CCONJ
easat-8721	9	22	indirect	indirect	ADJ
easat-8721	9	23	relationships	relationship	NOUN
easat-8721	9	24	among	among	ADP
easat-8721	9	25	the	the	DET
easat-8721	9	26	studied	study	VERB
easat-8721	9	27	variables	variable	NOUN
easat-8721	9	28	.	.	PUNCT
easat-8721	10	1	the	the	DET
easat-8721	10	2	results	result	NOUN
easat-8721	10	3	demonstrate	demonstrate	VERB
easat-8721	10	4	that	that	SCONJ
easat-8721	10	5	digital	digital	ADJ
easat-8721	10	6	marketing	marketing	NOUN
easat-8721	10	7	significantly	significantly	ADV
easat-8721	10	8	influences	influence	VERB
easat-8721	10	9	business	business	NOUN
easat-8721	10	10	performance	performance	NOUN
easat-8721	10	11	both	both	CCONJ
easat-8721	10	12	directly	directly	ADV
easat-8721	10	13	and	and	CCONJ
easat-8721	10	14	indirectly	indirectly	ADV
easat-8721	10	15	through	through	ADP
easat-8721	10	16	market	market	NOUN
easat-8721	10	17	orientation	orientation	NOUN
easat-8721	10	18	.	.	PUNCT
easat-8721	11	1	in	in	ADP
easat-8721	11	2	contrast	contrast	NOUN
easat-8721	11	3	,	,	PUNCT
easat-8721	11	4	green	green	ADJ
easat-8721	11	5	marketing	marketing	NOUN
easat-8721	11	6	does	do	AUX
easat-8721	11	7	not	not	PART
easat-8721	11	8	have	have	VERB
easat-8721	11	9	a	a	DET
easat-8721	11	10	direct	direct	ADJ
easat-8721	11	11	effect	effect	NOUN
easat-8721	11	12	but	but	CCONJ
easat-8721	11	13	significantly	significantly	ADV
easat-8721	11	14	enhances	enhance	VERB
easat-8721	11	15	business	business	NOUN
easat-8721	11	16	performance	performance	NOUN
easat-8721	11	17	indirectly	indirectly	ADV
easat-8721	11	18	via	via	ADP
easat-8721	11	19	market	market	NOUN
easat-8721	11	20	orientation	orientation	NOUN
easat-8721	11	21	.	.	PUNCT
easat-8721	12	1	the	the	DET
easat-8721	12	2	study	study	NOUN
easat-8721	12	3	concludes	conclude	VERB
easat-8721	12	4	that	that	SCONJ
easat-8721	12	5	market	market	NOUN
easat-8721	12	6	orientation	orientation	NOUN
easat-8721	12	7	is	be	AUX
easat-8721	12	8	a	a	DET
easat-8721	12	9	crucial	crucial	ADJ
easat-8721	12	10	mediating	mediate	VERB
easat-8721	12	11	factor	factor	NOUN
easat-8721	12	12	in	in	ADP
easat-8721	12	13	translating	translate	VERB
easat-8721	12	14	sustainable	sustainable	ADJ
easat-8721	12	15	and	and	CCONJ
easat-8721	12	16	digital	digital	ADJ
easat-8721	12	17	marketing	marketing	NOUN
easat-8721	12	18	efforts	effort	NOUN
easat-8721	12	19	into	into	ADP
easat-8721	12	20	improved	improved	ADJ
easat-8721	12	21	business	business	NOUN
easat-8721	12	22	outcomes	outcome	NOUN
easat-8721	12	23	.	.	PUNCT
easat-8721	13	1	these	these	DET
easat-8721	13	2	findings	finding	NOUN
easat-8721	13	3	suggest	suggest	VERB
easat-8721	13	4	that	that	SCONJ
easat-8721	13	5	firms	firm	NOUN
easat-8721	13	6	should	should	AUX
easat-8721	13	7	strengthen	strengthen	VERB
easat-8721	13	8	their	their	PRON
easat-8721	13	9	market	market	NOUN
easat-8721	13	10	orientation	orientation	NOUN
easat-8721	13	11	to	to	PART
easat-8721	13	12	fully	fully	ADV
easat-8721	13	13	leverage	leverage	VERB
easat-8721	13	14	green	green	ADJ
easat-8721	13	15	and	and	CCONJ
easat-8721	13	16	digital	digital	ADJ
easat-8721	13	17	marketing	marketing	NOUN
easat-8721	13	18	strategies	strategy	NOUN
easat-8721	13	19	.	.	PUNCT
easat-8721	14	1	by	by	ADP
easat-8721	14	2	doing	do	VERB
easat-8721	14	3	so	so	ADV
easat-8721	14	4	,	,	PUNCT
easat-8721	14	5	businesses	business	NOUN
easat-8721	14	6	can	can	AUX
easat-8721	14	7	more	more	ADV
easat-8721	14	8	effectively	effectively	ADV
easat-8721	14	9	meet	meet	VERB
easat-8721	14	10	consumer	consumer	NOUN
easat-8721	14	11	expectations	expectation	NOUN
easat-8721	14	12	,	,	PUNCT
easat-8721	14	13	adapt	adapt	VERB
easat-8721	14	14	to	to	ADP
easat-8721	14	15	technological	technological	ADJ
easat-8721	14	16	changes	change	NOUN
easat-8721	14	17	,	,	PUNCT
easat-8721	14	18	and	and	CCONJ
easat-8721	14	19	address	address	VERB
easat-8721	14	20	environmental	environmental	ADJ
easat-8721	14	21	challenges	challenge	NOUN
easat-8721	14	22	,	,	PUNCT
easat-8721	14	23	thereby	thereby	ADV
easat-8721	14	24	achieving	achieve	VERB
easat-8721	14	25	sustainable	sustainable	ADJ
easat-8721	14	26	competitive	competitive	ADJ
easat-8721	14	27	advantage	advantage	NOUN
easat-8721	14	28	and	and	CCONJ
easat-8721	14	29	enhanced	enhanced	ADJ
easat-8721	14	30	performance	performance	NOUN
easat-8721	14	31	.	.	PUNCT
easat-8721	15	1	keywords	keyword	NOUN
easat-8721	15	2	:	:	PUNCT
easat-8721	15	3	business	business	NOUN
easat-8721	15	4	performance	performance	NOUN
easat-8721	15	5	,	,	PUNCT
easat-8721	15	6	digital	digital	ADJ
easat-8721	15	7	marketing	marketing	NOUN
easat-8721	15	8	,	,	PUNCT
easat-8721	15	9	green	green	ADJ
easat-8721	15	10	marketing	marketing	NOUN
easat-8721	15	11	,	,	PUNCT
easat-8721	15	12	market	market	NOUN
easat-8721	15	13	orientation	orientation	NOUN
easat-8721	15	14	,	,	PUNCT
easat-8721	15	15	sustainability	sustainability	NOUN
easat-8721	15	16	,	,	PUNCT
easat-8721	15	17	technology	technology	NOUN
easat-8721	15	18	integration	integration	NOUN
easat-8721	15	19	.	.	PUNCT
easat-8721	16	1	1	1	X
easat-8721	16	2	.	.	X
easat-8721	16	3	background	background	NOUN
easat-8721	16	4	in	in	ADP
easat-8721	16	5	today	today	NOUN
easat-8721	16	6	’s	’s	PART
easat-8721	16	7	fast	fast	ADV
easat-8721	16	8	-	-	PUNCT
easat-8721	16	9	changing	change	VERB
easat-8721	16	10	global	global	ADJ
easat-8721	16	11	landscape	landscape	NOUN
easat-8721	16	12	,	,	PUNCT
easat-8721	16	13	intense	intense	ADJ
easat-8721	16	14	competition	competition	NOUN
easat-8721	16	15	and	and	CCONJ
easat-8721	16	16	rapid	rapid	ADJ
easat-8721	16	17	technological	technological	ADJ
easat-8721	16	18	advancement	advancement	NOUN
easat-8721	16	19	are	be	AUX
easat-8721	16	20	pressuring	pressure	VERB
easat-8721	16	21	firms	firm	NOUN
easat-8721	16	22	to	to	PART
easat-8721	16	23	remain	remain	VERB
easat-8721	16	24	adaptive	adaptive	ADJ
easat-8721	16	25	and	and	CCONJ
easat-8721	16	26	responsive	responsive	ADJ
easat-8721	16	27	to	to	ADP
easat-8721	16	28	shifting	shift	VERB
easat-8721	16	29	consumer	consumer	NOUN
easat-8721	16	30	preferences	preference	NOUN
easat-8721	16	31	and	and	CCONJ
easat-8721	16	32	market	market	NOUN
easat-8721	16	33	dynamics	dynamic	NOUN
easat-8721	16	34	.	.	PUNCT
easat-8721	17	1	the	the	DET
easat-8721	17	2	rise	rise	NOUN
easat-8721	17	3	of	of	ADP
easat-8721	17	4	digital	digital	ADJ
easat-8721	17	5	technologies	technology	NOUN
easat-8721	17	6	and	and	CCONJ
easat-8721	17	7	the	the	DET
easat-8721	17	8	increasing	increase	VERB
easat-8721	17	9	demand	demand	NOUN
easat-8721	17	10	for	for	ADP
easat-8721	17	11	environmentally	environmentally	ADV
easat-8721	17	12	conscious	conscious	ADJ
easat-8721	17	13	practices	practice	NOUN
easat-8721	17	14	have	have	AUX
easat-8721	17	15	compelled	compel	VERB
easat-8721	17	16	organizations	organization	NOUN
easat-8721	17	17	to	to	PART
easat-8721	17	18	rethink	rethink	VERB
easat-8721	17	19	traditional	traditional	ADJ
easat-8721	17	20	business	business	NOUN
easat-8721	17	21	models	model	NOUN
easat-8721	17	22	.	.	PUNCT
easat-8721	18	1	companies	company	NOUN
easat-8721	18	2	must	must	AUX
easat-8721	18	3	now	now	ADV
easat-8721	18	4	balance	balance	VERB
easat-8721	18	5	profitability	profitability	NOUN
easat-8721	18	6	with	with	ADP
easat-8721	18	7	broader	broad	ADJ
easat-8721	18	8	responsibilities	responsibility	NOUN
easat-8721	18	9	,	,	PUNCT
easat-8721	18	10	including	include	VERB
easat-8721	18	11	environmental	environmental	ADJ
easat-8721	18	12	sustainability	sustainability	NOUN
easat-8721	18	13	and	and	CCONJ
easat-8721	18	14	social	social	ADJ
easat-8721	18	15	accountability	accountability	NOUN
easat-8721	18	16	[	[	X
easat-8721	18	17	1	1	NUM
easat-8721	18	18	]	]	PUNCT
easat-8721	18	19	.	.	PUNCT
easat-8721	19	1	as	as	ADP
easat-8721	19	2	a	a	DET
easat-8721	19	3	result	result	NOUN
easat-8721	19	4	,	,	PUNCT
easat-8721	19	5	the	the	DET
easat-8721	19	6	performance	performance	NOUN
easat-8721	19	7	of	of	ADP
easat-8721	19	8	a	a	DET
easat-8721	19	9	business	business	NOUN
easat-8721	19	10	is	be	AUX
easat-8721	19	11	no	no	ADV
easat-8721	19	12	longer	long	ADV
easat-8721	19	13	measured	measure	VERB
easat-8721	19	14	solely	solely	ADV
easat-8721	19	15	by	by	ADP
easat-8721	19	16	financial	financial	ADJ
easat-8721	19	17	indicators	indicator	NOUN
easat-8721	19	18	but	but	CCONJ
easat-8721	19	19	also	also	ADV
easat-8721	19	20	by	by	ADP
easat-8721	19	21	its	its	PRON
easat-8721	19	22	ability	ability	NOUN
easat-8721	19	23	to	to	PART
easat-8721	19	24	adapt	adapt	VERB
easat-8721	19	25	to	to	ADP
easat-8721	19	26	technological	technological	ADJ
easat-8721	19	27	trends	trend	NOUN
easat-8721	19	28	and	and	CCONJ
easat-8721	19	29	ecological	ecological	ADJ
easat-8721	19	30	demands	demand	NOUN
easat-8721	19	31	[	[	X
easat-8721	19	32	2	2	NUM
easat-8721	19	33	]	]	PUNCT
easat-8721	19	34	.	.	PUNCT
easat-8721	20	1	the	the	DET
easat-8721	20	2	marketplace	marketplace	NOUN
easat-8721	20	3	is	be	AUX
easat-8721	20	4	experiencing	experience	VERB
easat-8721	20	5	a	a	DET
easat-8721	20	6	paradigm	paradigm	NOUN
easat-8721	20	7	shift	shift	NOUN
easat-8721	20	8	from	from	ADP
easat-8721	20	9	shareholder	shareholder	NOUN
easat-8721	20	10	-	-	PUNCT
easat-8721	20	11	centric	centric	ADJ
easat-8721	20	12	objectives	objective	NOUN
easat-8721	20	13	to	to	ADP
easat-8721	20	14	stakeholder	stakeholder	NOUN
easat-8721	20	15	-	-	PUNCT
easat-8721	20	16	focused	focus	VERB
easat-8721	20	17	models	model	NOUN
easat-8721	20	18	.	.	PUNCT
easat-8721	21	1	this	this	DET
easat-8721	21	2	shift	shift	NOUN
easat-8721	21	3	emphasizes	emphasize	VERB
easat-8721	21	4	the	the	DET
easat-8721	21	5	need	need	NOUN
easat-8721	21	6	for	for	SCONJ
easat-8721	21	7	companies	company	NOUN
easat-8721	21	8	to	to	PART
easat-8721	21	9	provide	provide	VERB
easat-8721	21	10	value	value	NOUN
easat-8721	21	11	not	not	PART
easat-8721	21	12	just	just	ADV
easat-8721	21	13	for	for	ADP
easat-8721	21	14	investors	investor	NOUN
easat-8721	21	15	but	but	CCONJ
easat-8721	21	16	also	also	ADV
easat-8721	21	17	for	for	ADP
easat-8721	21	18	consumers	consumer	NOUN
easat-8721	21	19	,	,	PUNCT
easat-8721	21	20	communities	community	NOUN
easat-8721	21	21	,	,	PUNCT
easat-8721	21	22	and	and	CCONJ
easat-8721	21	23	the	the	DET
easat-8721	21	24	environment	environment	NOUN
easat-8721	21	25	.	.	PUNCT
easat-8721	22	1	businesses	business	NOUN
easat-8721	22	2	are	be	AUX
easat-8721	22	3	thus	thus	ADV
easat-8721	22	4	integrating	integrate	VERB
easat-8721	22	5	environmental	environmental	ADJ
easat-8721	22	6	,	,	PUNCT
easat-8721	22	7	social	social	ADJ
easat-8721	22	8	,	,	PUNCT
easat-8721	22	9	and	and	CCONJ
easat-8721	22	10	governance	governance	NOUN
easat-8721	22	11	(	(	PUNCT
easat-8721	22	12	esg	esg	NOUN
easat-8721	22	13	)	)	PUNCT
easat-8721	22	14	dimensions	dimension	NOUN
easat-8721	22	15	into	into	ADP
easat-8721	22	16	their	their	PRON
easat-8721	22	17	strategic	strategic	ADJ
easat-8721	22	18	planning	planning	NOUN
easat-8721	22	19	to	to	PART
easat-8721	22	20	enhance	enhance	VERB
easat-8721	22	21	legitimacy	legitimacy	NOUN
easat-8721	22	22	,	,	PUNCT
easat-8721	22	23	trust	trust	NOUN
easat-8721	22	24	,	,	PUNCT
easat-8721	22	25	and	and	CCONJ
easat-8721	22	26	long	long	ADJ
easat-8721	22	27	-	-	PUNCT
easat-8721	22	28	term	term	NOUN
easat-8721	22	29	sustainability	sustainability	NOUN
easat-8721	22	30	[	[	X
easat-8721	22	31	3	3	NUM
easat-8721	22	32	]	]	PUNCT
easat-8721	22	33	.	.	PUNCT
easat-8721	23	1	green	green	ADJ
easat-8721	23	2	marketing	marketing	PROPN
easat-8721	23	3	has	have	AUX
easat-8721	23	4	emerged	emerge	VERB
easat-8721	23	5	as	as	ADP
easat-8721	23	6	a	a	DET
easat-8721	23	7	response	response	NOUN
easat-8721	23	8	to	to	ADP
easat-8721	23	9	this	this	DET
easat-8721	23	10	evolving	evolve	VERB
easat-8721	23	11	consumer	consumer	NOUN
easat-8721	23	12	awareness	awareness	NOUN
easat-8721	23	13	and	and	CCONJ
easat-8721	23	14	environmental	environmental	ADJ
easat-8721	23	15	consciousness	consciousness	NOUN
easat-8721	23	16	,	,	PUNCT
easat-8721	23	17	providing	provide	VERB
easat-8721	23	18	companies	company	NOUN
easat-8721	23	19	with	with	ADP
easat-8721	23	20	a	a	DET
easat-8721	23	21	mechanism	mechanism	NOUN
easat-8721	23	22	to	to	PART
easat-8721	23	23	differentiate	differentiate	VERB
easat-8721	23	24	themselves	themselves	PRON
easat-8721	23	25	while	while	SCONJ
easat-8721	23	26	contributing	contribute	VERB
easat-8721	23	27	to	to	ADP
easat-8721	23	28	sustainability	sustainability	NOUN
easat-8721	23	29	goals	goal	NOUN
easat-8721	23	30	.	.	PUNCT
easat-8721	24	1	green	green	ADJ
easat-8721	24	2	marketing	marketing	NOUN
easat-8721	24	3	refers	refer	VERB
easat-8721	24	4	to	to	ADP
easat-8721	24	5	the	the	DET
easat-8721	24	6	strategic	strategic	ADJ
easat-8721	24	7	promotion	promotion	NOUN
easat-8721	24	8	of	of	ADP
easat-8721	24	9	products	product	NOUN
easat-8721	24	10	and	and	CCONJ
easat-8721	24	11	services	service	NOUN
easat-8721	24	12	designed	design	VERB
easat-8721	24	13	with	with	ADP
easat-8721	24	14	environmental	environmental	ADJ
easat-8721	24	15	considerations	consideration	NOUN
easat-8721	24	16	in	in	ADP
easat-8721	24	17	mind	mind	NOUN
easat-8721	24	18	,	,	PUNCT
easat-8721	24	19	including	include	VERB
easat-8721	24	20	their	their	PRON
easat-8721	24	21	production	production	NOUN
easat-8721	24	22	,	,	PUNCT
easat-8721	24	23	packaging	packaging	NOUN
easat-8721	24	24	,	,	PUNCT
easat-8721	24	25	distribution	distribution	NOUN
easat-8721	24	26	,	,	PUNCT
easat-8721	24	27	and	and	CCONJ
easat-8721	24	28	disposal	disposal	NOUN
easat-8721	24	29	.	.	PUNCT
easat-8721	25	1	this	this	DET
easat-8721	25	2	approach	approach	NOUN
easat-8721	25	3	not	not	PART
easat-8721	25	4	only	only	ADV
easat-8721	25	5	positions	position	VERB
easat-8721	25	6	a	a	DET
easat-8721	25	7	company	company	NOUN
easat-8721	25	8	as	as	ADP
easat-8721	25	9	environmentally	environmentally	ADV
easat-8721	25	10	responsible	responsible	ADJ
easat-8721	25	11	but	but	CCONJ
easat-8721	25	12	also	also	ADV
easat-8721	25	13	appeals	appeal	VERB
easat-8721	25	14	to	to	ADP
easat-8721	25	15	a	a	DET
easat-8721	25	16	growing	grow	VERB
easat-8721	25	17	segment	segment	NOUN
easat-8721	25	18	of	of	ADP
easat-8721	25	19	eco	eco	PROPN
easat-8721	25	20	-	-	PUNCT
easat-8721	25	21	conscious	conscious	ADJ
easat-8721	25	22	consumers	consumer	NOUN
easat-8721	25	23	[	[	X
easat-8721	25	24	4	4	NUM
easat-8721	25	25	]	]	PUNCT
easat-8721	25	26	.	.	PUNCT
easat-8721	26	1	it	it	PRON
easat-8721	26	2	encompasses	encompass	VERB
easat-8721	26	3	practices	practice	NOUN
easat-8721	26	4	such	such	ADJ
easat-8721	26	5	as	as	ADP
easat-8721	26	6	eco	eco	NOUN
easat-8721	26	7	-	-	PUNCT
easat-8721	26	8	labeling	labeling	NOUN
easat-8721	26	9	,	,	PUNCT
easat-8721	26	10	720	720	NUM
easat-8721	26	11	edelweiss	edelweiss	NOUN
easat-8721	26	12	applied	apply	VERB
easat-8721	26	13	science	science	NOUN
easat-8721	26	14	and	and	CCONJ
easat-8721	26	15	technology	technology	NOUN
easat-8721	26	16	issn	issn	PROPN
easat-8721	26	17	:	:	PUNCT
easat-8721	26	18	2576	2576	NUM
easat-8721	26	19	-	-	SYM
easat-8721	26	20	8484	8484	NUM
easat-8721	26	21	vol	vol	NOUN
easat-8721	26	22	.	.	PROPN
easat-8721	27	1	9	9	NUM
easat-8721	27	2	,	,	PUNCT
easat-8721	27	3	no	no	INTJ
easat-8721	27	4	.	.	NOUN
easat-8721	27	5	7	7	NUM
easat-8721	27	6	:	:	PUNCT
easat-8721	27	7	719	719	NUM
easat-8721	27	8	-	-	SYM
easat-8721	27	9	732	732	NUM
easat-8721	27	10	,	,	PUNCT
easat-8721	27	11	2025	2025	NUM
easat-8721	27	12	doi	doi	NOUN
easat-8721	27	13	:	:	PUNCT
easat-8721	27	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	27	15	©	©	PROPN
easat-8721	27	16	2025	2025	NUM
easat-8721	27	17	by	by	ADP
easat-8721	27	18	the	the	DET
easat-8721	27	19	authors	author	NOUN
easat-8721	27	20	;	;	PUNCT
easat-8721	27	21	licensee	licensee	PROPN
easat-8721	27	22	learning	learning	NOUN
easat-8721	27	23	gate	gate	VERB
easat-8721	27	24	sustainable	sustainable	ADJ
easat-8721	27	25	sourcing	sourcing	NOUN
easat-8721	27	26	,	,	PUNCT
easat-8721	27	27	and	and	CCONJ
easat-8721	27	28	reducing	reduce	VERB
easat-8721	27	29	carbon	carbon	NOUN
easat-8721	27	30	footprints	footprint	NOUN
easat-8721	27	31	,	,	PUNCT
easat-8721	27	32	all	all	PRON
easat-8721	27	33	of	of	ADP
easat-8721	27	34	which	which	PRON
easat-8721	27	35	contribute	contribute	VERB
easat-8721	27	36	to	to	ADP
easat-8721	27	37	building	build	VERB
easat-8721	27	38	a	a	DET
easat-8721	27	39	competitive	competitive	ADJ
easat-8721	27	40	edge	edge	NOUN
easat-8721	27	41	and	and	CCONJ
easat-8721	27	42	fostering	foster	VERB
easat-8721	27	43	customer	customer	NOUN
easat-8721	27	44	loyalty	loyalty	NOUN
easat-8721	27	45	.	.	PUNCT
easat-8721	28	1	solanki	solanki	PROPN
easat-8721	28	2	and	and	CCONJ
easat-8721	28	3	lakhera	lakhera	NOUN
easat-8721	29	1	[	[	X
easat-8721	29	2	5	5	NUM
easat-8721	29	3	]	]	PUNCT
easat-8721	29	4	emphasize	emphasize	VERB
easat-8721	29	5	that	that	SCONJ
easat-8721	29	6	green	green	ADJ
easat-8721	29	7	marketing	marketing	NOUN
easat-8721	29	8	is	be	AUX
easat-8721	29	9	no	no	ADV
easat-8721	29	10	longer	long	ADV
easat-8721	29	11	a	a	DET
easat-8721	29	12	peripheral	peripheral	ADJ
easat-8721	29	13	strategy	strategy	NOUN
easat-8721	29	14	but	but	CCONJ
easat-8721	29	15	a	a	DET
easat-8721	29	16	central	central	ADJ
easat-8721	29	17	component	component	NOUN
easat-8721	29	18	of	of	ADP
easat-8721	29	19	long	long	ADJ
easat-8721	29	20	-	-	PUNCT
easat-8721	29	21	term	term	NOUN
easat-8721	29	22	value	value	NOUN
easat-8721	29	23	creation	creation	NOUN
easat-8721	29	24	and	and	CCONJ
easat-8721	29	25	brand	brand	NOUN
easat-8721	29	26	resilience	resilience	NOUN
easat-8721	29	27	.	.	PUNCT
easat-8721	30	1	research	research	NOUN
easat-8721	30	2	by	by	ADP
easat-8721	30	3	bintara	bintara	PROPN
easat-8721	30	4	,	,	PUNCT
easat-8721	30	5	et	et	PROPN
easat-8721	30	6	al	al	PROPN
easat-8721	30	7	.	.	PUNCT
easat-8721	31	1	[	[	X
easat-8721	31	2	6	6	NUM
easat-8721	31	3	]	]	PUNCT
easat-8721	31	4	supports	support	VERB
easat-8721	31	5	the	the	DET
easat-8721	31	6	notion	notion	NOUN
easat-8721	31	7	that	that	SCONJ
easat-8721	31	8	green	green	ADJ
easat-8721	31	9	-	-	PUNCT
easat-8721	31	10	oriented	orient	VERB
easat-8721	31	11	businesses	business	NOUN
easat-8721	31	12	gain	gain	VERB
easat-8721	31	13	several	several	ADJ
easat-8721	31	14	advantages	advantage	NOUN
easat-8721	31	15	,	,	PUNCT
easat-8721	31	16	such	such	ADJ
easat-8721	31	17	as	as	ADP
easat-8721	31	18	improved	improve	VERB
easat-8721	31	19	brand	brand	NOUN
easat-8721	31	20	image	image	NOUN
easat-8721	31	21	,	,	PUNCT
easat-8721	31	22	increased	increase	VERB
easat-8721	31	23	innovation	innovation	NOUN
easat-8721	31	24	capability	capability	NOUN
easat-8721	31	25	,	,	PUNCT
easat-8721	31	26	and	and	CCONJ
easat-8721	31	27	stronger	strong	ADJ
easat-8721	31	28	stakeholder	stakeholder	NOUN
easat-8721	31	29	relationships	relationship	NOUN
easat-8721	31	30	.	.	PUNCT
easat-8721	32	1	these	these	DET
easat-8721	32	2	firms	firm	NOUN
easat-8721	32	3	tend	tend	VERB
easat-8721	32	4	to	to	PART
easat-8721	32	5	adopt	adopt	VERB
easat-8721	32	6	proactive	proactive	ADJ
easat-8721	32	7	environmental	environmental	ADJ
easat-8721	32	8	policies	policy	NOUN
easat-8721	32	9	that	that	PRON
easat-8721	32	10	align	align	VERB
easat-8721	32	11	with	with	ADP
easat-8721	32	12	consumer	consumer	NOUN
easat-8721	32	13	expectations	expectation	NOUN
easat-8721	32	14	and	and	CCONJ
easat-8721	32	15	regulatory	regulatory	ADJ
easat-8721	32	16	requirements	requirement	NOUN
easat-8721	32	17	,	,	PUNCT
easat-8721	32	18	ultimately	ultimately	ADV
easat-8721	32	19	enhancing	enhance	VERB
easat-8721	32	20	business	business	NOUN
easat-8721	32	21	performance	performance	NOUN
easat-8721	32	22	.	.	PUNCT
easat-8721	33	1	in	in	ADP
easat-8721	33	2	emerging	emerge	VERB
easat-8721	33	3	markets	market	NOUN
easat-8721	33	4	like	like	ADP
easat-8721	33	5	indonesia	indonesia	PROPN
easat-8721	33	6	,	,	PUNCT
easat-8721	33	7	where	where	SCONJ
easat-8721	33	8	environmental	environmental	ADJ
easat-8721	33	9	issues	issue	NOUN
easat-8721	33	10	are	be	AUX
easat-8721	33	11	gaining	gain	VERB
easat-8721	33	12	increasing	increase	VERB
easat-8721	33	13	attention	attention	NOUN
easat-8721	33	14	,	,	PUNCT
easat-8721	33	15	green	green	ADJ
easat-8721	33	16	marketing	marketing	NOUN
easat-8721	33	17	offers	offer	VERB
easat-8721	33	18	businesses	business	NOUN
easat-8721	33	19	a	a	DET
easat-8721	33	20	relevant	relevant	ADJ
easat-8721	33	21	and	and	CCONJ
easat-8721	33	22	strategic	strategic	ADJ
easat-8721	33	23	approach	approach	NOUN
easat-8721	33	24	to	to	PART
easat-8721	33	25	gain	gain	VERB
easat-8721	33	26	competitive	competitive	ADJ
easat-8721	33	27	advantage	advantage	NOUN
easat-8721	33	28	while	while	SCONJ
easat-8721	33	29	addressing	address	VERB
easat-8721	33	30	sustainability	sustainability	NOUN
easat-8721	33	31	imperatives	imperative	NOUN
easat-8721	33	32	[	[	X
easat-8721	33	33	7	7	NUM
easat-8721	33	34	]	]	PUNCT
easat-8721	33	35	.	.	PUNCT
easat-8721	34	1	in	in	ADP
easat-8721	34	2	parallel	parallel	NOUN
easat-8721	34	3	,	,	PUNCT
easat-8721	34	4	digital	digital	ADJ
easat-8721	34	5	marketing	marketing	NOUN
easat-8721	34	6	has	have	AUX
easat-8721	34	7	become	become	VERB
easat-8721	34	8	a	a	DET
easat-8721	34	9	dominant	dominant	ADJ
easat-8721	34	10	force	force	NOUN
easat-8721	34	11	in	in	ADP
easat-8721	34	12	shaping	shape	VERB
easat-8721	34	13	modern	modern	ADJ
easat-8721	34	14	marketing	marketing	NOUN
easat-8721	34	15	strategies	strategy	NOUN
easat-8721	34	16	.	.	PUNCT
easat-8721	35	1	it	it	PRON
easat-8721	35	2	leverages	leverage	VERB
easat-8721	35	3	technology	technology	NOUN
easat-8721	35	4	to	to	PART
easat-8721	35	5	interact	interact	VERB
easat-8721	35	6	with	with	ADP
easat-8721	35	7	consumers	consumer	NOUN
easat-8721	35	8	through	through	ADP
easat-8721	35	9	channels	channel	NOUN
easat-8721	35	10	such	such	ADJ
easat-8721	35	11	as	as	ADP
easat-8721	35	12	websites	website	NOUN
easat-8721	35	13	,	,	PUNCT
easat-8721	35	14	search	search	NOUN
easat-8721	35	15	engines	engine	NOUN
easat-8721	35	16	,	,	PUNCT
easat-8721	35	17	social	social	ADJ
easat-8721	35	18	media	medium	NOUN
easat-8721	35	19	,	,	PUNCT
easat-8721	35	20	and	and	CCONJ
easat-8721	35	21	mobile	mobile	ADJ
easat-8721	35	22	applications	application	NOUN
easat-8721	35	23	.	.	PUNCT
easat-8721	36	1	digital	digital	ADJ
easat-8721	36	2	marketing	marketing	NOUN
easat-8721	36	3	enables	enable	VERB
easat-8721	36	4	real	real	ADJ
easat-8721	36	5	-	-	PUNCT
easat-8721	36	6	time	time	NOUN
easat-8721	36	7	data	datum	NOUN
easat-8721	36	8	collection	collection	NOUN
easat-8721	36	9	,	,	PUNCT
easat-8721	36	10	personalized	personalized	ADJ
easat-8721	36	11	engagement	engagement	NOUN
easat-8721	36	12	,	,	PUNCT
easat-8721	36	13	and	and	CCONJ
easat-8721	36	14	performance	performance	NOUN
easat-8721	36	15	optimization	optimization	NOUN
easat-8721	36	16	—	—	PUNCT
easat-8721	36	17	features	feature	NOUN
easat-8721	36	18	that	that	PRON
easat-8721	36	19	are	be	AUX
easat-8721	36	20	critical	critical	ADJ
easat-8721	36	21	in	in	ADP
easat-8721	36	22	today	today	NOUN
easat-8721	36	23	’s	’s	PART
easat-8721	36	24	fast	fast	ADV
easat-8721	36	25	-	-	PUNCT
easat-8721	36	26	paced	paced	ADJ
easat-8721	36	27	,	,	PUNCT
easat-8721	36	28	customerdriven	customerdriven	NOUN
easat-8721	36	29	environments	environment	NOUN
easat-8721	36	30	[	[	X
easat-8721	36	31	2	2	NUM
easat-8721	36	32	]	]	PUNCT
easat-8721	36	33	.	.	PUNCT
easat-8721	37	1	as	as	SCONJ
easat-8721	37	2	consumers	consumer	NOUN
easat-8721	37	3	increasingly	increasingly	ADV
easat-8721	37	4	rely	rely	VERB
easat-8721	37	5	on	on	ADP
easat-8721	37	6	digital	digital	ADJ
easat-8721	37	7	platforms	platform	NOUN
easat-8721	37	8	to	to	PART
easat-8721	37	9	research	research	NOUN
easat-8721	37	10	and	and	CCONJ
easat-8721	37	11	purchase	purchase	NOUN
easat-8721	37	12	products	product	NOUN
easat-8721	37	13	,	,	PUNCT
easat-8721	37	14	businesses	business	NOUN
easat-8721	37	15	must	must	AUX
easat-8721	37	16	develop	develop	VERB
easat-8721	37	17	digital	digital	ADJ
easat-8721	37	18	competencies	competency	NOUN
easat-8721	37	19	to	to	PART
easat-8721	37	20	remain	remain	VERB
easat-8721	37	21	competitive	competitive	ADJ
easat-8721	37	22	and	and	CCONJ
easat-8721	37	23	relevant	relevant	ADJ
easat-8721	37	24	.	.	PUNCT
easat-8721	38	1	digital	digital	ADJ
easat-8721	38	2	marketing	marketing	NOUN
easat-8721	38	3	tools	tool	NOUN
easat-8721	38	4	,	,	PUNCT
easat-8721	38	5	including	include	VERB
easat-8721	38	6	search	search	NOUN
easat-8721	38	7	engine	engine	NOUN
easat-8721	38	8	optimization	optimization	NOUN
easat-8721	38	9	(	(	PUNCT
easat-8721	38	10	seo	seo	NOUN
easat-8721	38	11	)	)	PUNCT
easat-8721	38	12	,	,	PUNCT
easat-8721	38	13	content	content	NOUN
easat-8721	38	14	marketing	marketing	NOUN
easat-8721	38	15	,	,	PUNCT
easat-8721	38	16	influencer	influencer	NOUN
easat-8721	38	17	collaboration	collaboration	NOUN
easat-8721	38	18	,	,	PUNCT
easat-8721	38	19	and	and	CCONJ
easat-8721	38	20	analytics	analytic	NOUN
easat-8721	38	21	-	-	PUNCT
easat-8721	38	22	driven	drive	VERB
easat-8721	38	23	campaigns	campaign	NOUN
easat-8721	38	24	,	,	PUNCT
easat-8721	38	25	provide	provide	VERB
easat-8721	38	26	companies	company	NOUN
easat-8721	38	27	with	with	ADP
easat-8721	38	28	scalable	scalable	ADJ
easat-8721	38	29	and	and	CCONJ
easat-8721	38	30	cost	cost	NOUN
easat-8721	38	31	-	-	PUNCT
easat-8721	38	32	efficient	efficient	ADJ
easat-8721	38	33	means	mean	NOUN
easat-8721	38	34	of	of	ADP
easat-8721	38	35	reaching	reach	VERB
easat-8721	38	36	wider	wide	ADJ
easat-8721	38	37	audiences	audience	NOUN
easat-8721	38	38	.	.	PUNCT
easat-8721	39	1	more	more	ADV
easat-8721	39	2	importantly	importantly	ADV
easat-8721	39	3	,	,	PUNCT
easat-8721	39	4	digital	digital	ADJ
easat-8721	39	5	platforms	platform	NOUN
easat-8721	39	6	facilitate	facilitate	VERB
easat-8721	39	7	agility	agility	NOUN
easat-8721	39	8	—	—	PUNCT
easat-8721	39	9	allowing	allow	VERB
easat-8721	39	10	businesses	business	NOUN
easat-8721	39	11	to	to	PART
easat-8721	39	12	respond	respond	VERB
easat-8721	39	13	quickly	quickly	ADV
easat-8721	39	14	to	to	ADP
easat-8721	39	15	market	market	NOUN
easat-8721	39	16	feedback	feedback	NOUN
easat-8721	39	17	and	and	CCONJ
easat-8721	39	18	adjust	adjust	VERB
easat-8721	39	19	their	their	PRON
easat-8721	39	20	messaging	messaging	NOUN
easat-8721	39	21	and	and	CCONJ
easat-8721	39	22	positioning	positioning	NOUN
easat-8721	39	23	accordingly	accordingly	ADV
easat-8721	39	24	.	.	PUNCT
easat-8721	40	1	this	this	DET
easat-8721	40	2	agility	agility	NOUN
easat-8721	40	3	is	be	AUX
easat-8721	40	4	especially	especially	ADV
easat-8721	40	5	important	important	ADJ
easat-8721	40	6	in	in	ADP
easat-8721	40	7	emerging	emerge	VERB
easat-8721	40	8	economies	economy	NOUN
easat-8721	40	9	,	,	PUNCT
easat-8721	40	10	where	where	SCONJ
easat-8721	40	11	consumer	consumer	NOUN
easat-8721	40	12	preferences	preference	NOUN
easat-8721	40	13	and	and	CCONJ
easat-8721	40	14	behaviors	behavior	NOUN
easat-8721	40	15	can	can	AUX
easat-8721	40	16	change	change	VERB
easat-8721	40	17	rapidly	rapidly	ADV
easat-8721	40	18	[	[	X
easat-8721	40	19	8	8	NUM
easat-8721	40	20	]	]	PUNCT
easat-8721	40	21	.	.	PUNCT
easat-8721	41	1	one	one	NUM
easat-8721	41	2	of	of	ADP
easat-8721	41	3	the	the	DET
easat-8721	41	4	key	key	ADJ
easat-8721	41	5	concepts	concept	NOUN
easat-8721	41	6	that	that	PRON
easat-8721	41	7	unites	unite	VERB
easat-8721	41	8	both	both	CCONJ
easat-8721	41	9	green	green	ADJ
easat-8721	41	10	and	and	CCONJ
easat-8721	41	11	digital	digital	ADJ
easat-8721	41	12	marketing	marketing	NOUN
easat-8721	41	13	strategies	strategy	NOUN
easat-8721	41	14	is	be	AUX
easat-8721	41	15	market	market	NOUN
easat-8721	41	16	orientation	orientation	NOUN
easat-8721	41	17	.	.	PUNCT
easat-8721	42	1	market	market	NOUN
easat-8721	42	2	orientation	orientation	NOUN
easat-8721	42	3	refers	refer	VERB
easat-8721	42	4	to	to	ADP
easat-8721	42	5	an	an	DET
easat-8721	42	6	organization	organization	NOUN
easat-8721	42	7	’s	’s	PART
easat-8721	42	8	capability	capability	NOUN
easat-8721	42	9	to	to	PART
easat-8721	42	10	gather	gather	VERB
easat-8721	42	11	,	,	PUNCT
easat-8721	42	12	interpret	interpret	VERB
easat-8721	42	13	,	,	PUNCT
easat-8721	42	14	and	and	CCONJ
easat-8721	42	15	act	act	VERB
easat-8721	42	16	upon	upon	SCONJ
easat-8721	42	17	market	market	NOUN
easat-8721	42	18	intelligence	intelligence	NOUN
easat-8721	42	19	to	to	PART
easat-8721	42	20	deliver	deliver	VERB
easat-8721	42	21	superior	superior	ADJ
easat-8721	42	22	customer	customer	NOUN
easat-8721	42	23	value	value	NOUN
easat-8721	42	24	and	and	CCONJ
easat-8721	42	25	achieve	achieve	VERB
easat-8721	42	26	strategic	strategic	ADJ
easat-8721	42	27	alignment	alignment	NOUN
easat-8721	42	28	.	.	PUNCT
easat-8721	43	1	recent	recent	ADJ
easat-8721	43	2	studies	study	NOUN
easat-8721	43	3	have	have	AUX
easat-8721	43	4	re	re	VERB
easat-8721	43	5	-	-	VERB
easat-8721	43	6	emphasized	emphasized	ADJ
easat-8721	43	7	market	market	NOUN
easat-8721	43	8	orientation	orientation	NOUN
easat-8721	43	9	as	as	ADP
easat-8721	43	10	a	a	DET
easat-8721	43	11	dynamic	dynamic	ADJ
easat-8721	43	12	capability	capability	NOUN
easat-8721	43	13	that	that	PRON
easat-8721	43	14	enhances	enhance	VERB
easat-8721	43	15	competitive	competitive	ADJ
easat-8721	43	16	advantage	advantage	NOUN
easat-8721	43	17	in	in	ADP
easat-8721	43	18	volatile	volatile	ADJ
easat-8721	43	19	environments	environment	NOUN
easat-8721	44	1	[	[	X
easat-8721	44	2	9	9	NUM
easat-8721	44	3	,	,	PUNCT
easat-8721	44	4	10	10	NUM
easat-8721	44	5	]	]	PUNCT
easat-8721	44	6	.	.	PUNCT
easat-8721	45	1	rather	rather	ADV
easat-8721	45	2	than	than	ADP
easat-8721	45	3	being	be	AUX
easat-8721	45	4	a	a	DET
easat-8721	45	5	static	static	ADJ
easat-8721	45	6	strategy	strategy	NOUN
easat-8721	45	7	,	,	PUNCT
easat-8721	45	8	market	market	NOUN
easat-8721	45	9	orientation	orientation	NOUN
easat-8721	45	10	involves	involve	VERB
easat-8721	45	11	continuous	continuous	ADJ
easat-8721	45	12	monitoring	monitoring	NOUN
easat-8721	45	13	of	of	ADP
easat-8721	45	14	consumer	consumer	NOUN
easat-8721	45	15	needs	need	NOUN
easat-8721	45	16	,	,	PUNCT
easat-8721	45	17	competitor	competitor	NOUN
easat-8721	45	18	moves	move	NOUN
easat-8721	45	19	,	,	PUNCT
easat-8721	45	20	and	and	CCONJ
easat-8721	45	21	broader	broad	ADJ
easat-8721	45	22	environmental	environmental	ADJ
easat-8721	45	23	shifts	shift	NOUN
easat-8721	45	24	to	to	PART
easat-8721	45	25	enable	enable	VERB
easat-8721	45	26	timely	timely	ADJ
easat-8721	45	27	and	and	CCONJ
easat-8721	45	28	relevant	relevant	ADJ
easat-8721	45	29	marketing	marketing	NOUN
easat-8721	45	30	responses	response	NOUN
easat-8721	45	31	.	.	PUNCT
easat-8721	46	1	market	market	NOUN
easat-8721	46	2	orientation	orientation	NOUN
easat-8721	46	3	serves	serve	VERB
easat-8721	46	4	as	as	ADP
easat-8721	46	5	a	a	DET
easat-8721	46	6	critical	critical	ADJ
easat-8721	46	7	mediator	mediator	NOUN
easat-8721	46	8	that	that	PRON
easat-8721	46	9	enhances	enhance	VERB
easat-8721	46	10	the	the	DET
easat-8721	46	11	effectiveness	effectiveness	NOUN
easat-8721	46	12	of	of	ADP
easat-8721	46	13	green	green	ADJ
easat-8721	46	14	and	and	CCONJ
easat-8721	46	15	digital	digital	ADJ
easat-8721	46	16	marketing	marketing	NOUN
easat-8721	46	17	.	.	PUNCT
easat-8721	47	1	firms	firm	NOUN
easat-8721	47	2	with	with	ADP
easat-8721	47	3	strong	strong	ADJ
easat-8721	47	4	market	market	NOUN
easat-8721	47	5	orientation	orientation	NOUN
easat-8721	47	6	are	be	AUX
easat-8721	47	7	more	more	ADV
easat-8721	47	8	likely	likely	ADJ
easat-8721	47	9	to	to	PART
easat-8721	47	10	translate	translate	VERB
easat-8721	47	11	eco	eco	NOUN
easat-8721	47	12	-	-	PUNCT
easat-8721	47	13	friendly	friendly	ADJ
easat-8721	47	14	innovations	innovation	NOUN
easat-8721	47	15	and	and	CCONJ
easat-8721	47	16	digital	digital	ADJ
easat-8721	47	17	capabilities	capability	NOUN
easat-8721	47	18	into	into	ADP
easat-8721	47	19	strategic	strategic	ADJ
easat-8721	47	20	advantages	advantage	NOUN
easat-8721	47	21	.	.	PUNCT
easat-8721	48	1	they	they	PRON
easat-8721	48	2	do	do	VERB
easat-8721	48	3	so	so	ADV
easat-8721	48	4	by	by	ADP
easat-8721	48	5	aligning	align	VERB
easat-8721	48	6	internal	internal	ADJ
easat-8721	48	7	resources	resource	NOUN
easat-8721	48	8	with	with	ADP
easat-8721	48	9	market	market	NOUN
easat-8721	48	10	demands	demand	NOUN
easat-8721	48	11	and	and	CCONJ
easat-8721	48	12	continuously	continuously	ADV
easat-8721	48	13	refining	refine	VERB
easat-8721	48	14	their	their	PRON
easat-8721	48	15	marketing	marketing	NOUN
easat-8721	48	16	strategies	strategy	NOUN
easat-8721	48	17	based	base	VERB
easat-8721	48	18	on	on	ADP
easat-8721	48	19	consumer	consumer	NOUN
easat-8721	48	20	feedback	feedback	NOUN
easat-8721	48	21	and	and	CCONJ
easat-8721	48	22	industry	industry	NOUN
easat-8721	48	23	trends	trend	NOUN
easat-8721	48	24	[	[	X
easat-8721	48	25	7	7	NUM
easat-8721	48	26	]	]	PUNCT
easat-8721	48	27	.	.	PUNCT
easat-8721	49	1	studies	study	NOUN
easat-8721	49	2	show	show	VERB
easat-8721	49	3	that	that	SCONJ
easat-8721	49	4	businesses	business	NOUN
easat-8721	49	5	with	with	ADP
easat-8721	49	6	high	high	ADJ
easat-8721	49	7	market	market	NOUN
easat-8721	49	8	orientation	orientation	NOUN
easat-8721	49	9	experience	experience	NOUN
easat-8721	49	10	improved	improve	VERB
easat-8721	49	11	marketing	marketing	NOUN
easat-8721	49	12	performance	performance	NOUN
easat-8721	49	13	,	,	PUNCT
easat-8721	49	14	customer	customer	NOUN
easat-8721	49	15	satisfaction	satisfaction	NOUN
easat-8721	49	16	,	,	PUNCT
easat-8721	49	17	and	and	CCONJ
easat-8721	49	18	innovation	innovation	NOUN
easat-8721	49	19	capacity	capacity	NOUN
easat-8721	49	20	[	[	X
easat-8721	49	21	3	3	NUM
easat-8721	49	22	]	]	PUNCT
easat-8721	49	23	.	.	PUNCT
easat-8721	50	1	despite	despite	SCONJ
easat-8721	50	2	the	the	DET
easat-8721	50	3	growing	grow	VERB
easat-8721	50	4	body	body	NOUN
easat-8721	50	5	of	of	ADP
easat-8721	50	6	research	research	NOUN
easat-8721	50	7	on	on	ADP
easat-8721	50	8	green	green	ADJ
easat-8721	50	9	and	and	CCONJ
easat-8721	50	10	digital	digital	ADJ
easat-8721	50	11	marketing	marketing	NOUN
easat-8721	50	12	,	,	PUNCT
easat-8721	50	13	few	few	ADJ
easat-8721	50	14	studies	study	NOUN
easat-8721	50	15	have	have	AUX
easat-8721	50	16	examined	examine	VERB
easat-8721	50	17	the	the	DET
easat-8721	50	18	integrative	integrative	ADJ
easat-8721	50	19	impact	impact	NOUN
easat-8721	50	20	of	of	ADP
easat-8721	50	21	both	both	DET
easat-8721	50	22	strategies	strategy	NOUN
easat-8721	50	23	through	through	ADP
easat-8721	50	24	the	the	DET
easat-8721	50	25	lens	lens	NOUN
easat-8721	50	26	of	of	ADP
easat-8721	50	27	market	market	NOUN
easat-8721	50	28	orientation	orientation	NOUN
easat-8721	50	29	.	.	PUNCT
easat-8721	51	1	this	this	DET
easat-8721	51	2	gap	gap	NOUN
easat-8721	51	3	in	in	ADP
easat-8721	51	4	the	the	DET
easat-8721	51	5	literature	literature	NOUN
easat-8721	51	6	leaves	leave	VERB
easat-8721	51	7	open	open	ADJ
easat-8721	51	8	questions	question	NOUN
easat-8721	51	9	about	about	ADP
easat-8721	51	10	how	how	SCONJ
easat-8721	51	11	sustainability	sustainability	NOUN
easat-8721	51	12	and	and	CCONJ
easat-8721	51	13	digital	digital	ADJ
easat-8721	51	14	transformation	transformation	NOUN
easat-8721	51	15	,	,	PUNCT
easat-8721	51	16	when	when	SCONJ
easat-8721	51	17	pursued	pursue	VERB
easat-8721	51	18	in	in	ADP
easat-8721	51	19	tandem	tandem	PROPN
easat-8721	51	20	,	,	PUNCT
easat-8721	51	21	contribute	contribute	VERB
easat-8721	51	22	to	to	ADP
easat-8721	51	23	business	business	NOUN
easat-8721	51	24	outcomes	outcome	NOUN
easat-8721	51	25	.	.	PUNCT
easat-8721	52	1	most	most	ADJ
easat-8721	52	2	studies	study	NOUN
easat-8721	52	3	tend	tend	VERB
easat-8721	52	4	to	to	PART
easat-8721	52	5	explore	explore	VERB
easat-8721	52	6	these	these	DET
easat-8721	52	7	dimensions	dimension	NOUN
easat-8721	52	8	independently	independently	ADV
easat-8721	52	9	,	,	PUNCT
easat-8721	52	10	failing	fail	VERB
easat-8721	52	11	to	to	PART
easat-8721	52	12	capture	capture	VERB
easat-8721	52	13	the	the	DET
easat-8721	52	14	potential	potential	ADJ
easat-8721	52	15	synergies	synergy	NOUN
easat-8721	52	16	that	that	PRON
easat-8721	52	17	emerge	emerge	VERB
easat-8721	52	18	from	from	ADP
easat-8721	52	19	their	their	PRON
easat-8721	52	20	combination	combination	NOUN
easat-8721	52	21	[	[	X
easat-8721	52	22	6	6	NUM
easat-8721	52	23	]	]	PUNCT
easat-8721	52	24	.	.	PUNCT
easat-8721	53	1	the	the	DET
easat-8721	53	2	electric	electric	ADJ
easat-8721	53	3	vehicle	vehicle	NOUN
easat-8721	53	4	(	(	PUNCT
easat-8721	53	5	ev	ev	NOUN
easat-8721	53	6	)	)	PUNCT
easat-8721	53	7	industry	industry	NOUN
easat-8721	53	8	in	in	ADP
easat-8721	53	9	indonesia	indonesia	PROPN
easat-8721	53	10	presents	present	VERB
easat-8721	53	11	a	a	DET
easat-8721	53	12	compelling	compelling	ADJ
easat-8721	53	13	context	context	NOUN
easat-8721	53	14	for	for	ADP
easat-8721	53	15	investigating	investigate	VERB
easat-8721	53	16	these	these	DET
easat-8721	53	17	dynamics	dynamic	NOUN
easat-8721	53	18	.	.	PUNCT
easat-8721	54	1	in	in	ADP
easat-8721	54	2	recent	recent	ADJ
easat-8721	54	3	years	year	NOUN
easat-8721	54	4	,	,	PUNCT
easat-8721	54	5	the	the	DET
easat-8721	54	6	indonesian	indonesian	ADJ
easat-8721	54	7	government	government	NOUN
easat-8721	54	8	has	have	AUX
easat-8721	54	9	introduced	introduce	VERB
easat-8721	54	10	various	various	ADJ
easat-8721	54	11	initiatives	initiative	NOUN
easat-8721	54	12	to	to	PART
easat-8721	54	13	accelerate	accelerate	VERB
easat-8721	54	14	ev	ev	ADP
easat-8721	54	15	adoption	adoption	NOUN
easat-8721	54	16	,	,	PUNCT
easat-8721	54	17	including	include	VERB
easat-8721	54	18	tax	tax	NOUN
easat-8721	54	19	incentives	incentive	NOUN
easat-8721	54	20	,	,	PUNCT
easat-8721	54	21	infrastructure	infrastructure	NOUN
easat-8721	54	22	investments	investment	NOUN
easat-8721	54	23	,	,	PUNCT
easat-8721	54	24	and	and	CCONJ
easat-8721	54	25	public	public	ADJ
easat-8721	54	26	awareness	awareness	NOUN
easat-8721	54	27	campaigns	campaign	NOUN
easat-8721	54	28	.	.	PUNCT
easat-8721	55	1	in	in	ADP
easat-8721	55	2	makassar	makassar	PROPN
easat-8721	55	3	,	,	PUNCT
easat-8721	55	4	specific	specific	ADJ
easat-8721	55	5	projects	project	NOUN
easat-8721	55	6	such	such	ADJ
easat-8721	55	7	as	as	ADP
easat-8721	55	8	dottoro’ta	dottoro’ta	PROPN
easat-8721	55	9	electric	electric	ADJ
easat-8721	55	10	buses	bus	NOUN
easat-8721	55	11	and	and	CCONJ
easat-8721	55	12	public	public	ADJ
easat-8721	55	13	-	-	PUNCT
easat-8721	55	14	private	private	ADJ
easat-8721	55	15	partnerships	partnership	NOUN
easat-8721	55	16	are	be	AUX
easat-8721	55	17	driving	drive	VERB
easat-8721	55	18	low	low	ADJ
easat-8721	55	19	-	-	PUNCT
easat-8721	55	20	carbon	carbon	NOUN
easat-8721	55	21	mobility	mobility	NOUN
easat-8721	55	22	efforts	effort	NOUN
easat-8721	55	23	[	[	X
easat-8721	55	24	4	4	NUM
easat-8721	55	25	]	]	PUNCT
easat-8721	55	26	.	.	PUNCT
easat-8721	56	1	however	however	ADV
easat-8721	56	2	,	,	PUNCT
easat-8721	56	3	adoption	adoption	NOUN
easat-8721	56	4	remains	remain	VERB
easat-8721	56	5	limited	limited	ADJ
easat-8721	56	6	due	due	ADP
easat-8721	56	7	to	to	ADP
easat-8721	56	8	high	high	ADJ
easat-8721	56	9	upfront	upfront	ADJ
easat-8721	56	10	costs	cost	NOUN
easat-8721	56	11	,	,	PUNCT
easat-8721	56	12	insufficient	insufficient	ADJ
easat-8721	56	13	charging	charging	NOUN
easat-8721	56	14	infrastructure	infrastructure	NOUN
easat-8721	56	15	,	,	PUNCT
easat-8721	56	16	and	and	CCONJ
easat-8721	56	17	low	low	ADJ
easat-8721	56	18	consumer	consumer	NOUN
easat-8721	56	19	awareness	awareness	NOUN
easat-8721	56	20	.	.	PUNCT
easat-8721	57	1	in	in	ADP
easat-8721	57	2	such	such	DET
easat-8721	57	3	a	a	DET
easat-8721	57	4	scenario	scenario	NOUN
easat-8721	57	5	,	,	PUNCT
easat-8721	57	6	green	green	ADJ
easat-8721	57	7	and	and	CCONJ
easat-8721	57	8	digital	digital	ADJ
easat-8721	57	9	marketing	marketing	NOUN
easat-8721	57	10	strategies	strategy	NOUN
easat-8721	57	11	are	be	AUX
easat-8721	57	12	critical	critical	ADJ
easat-8721	57	13	in	in	ADP
easat-8721	57	14	influencing	influence	VERB
easat-8721	57	15	consumer	consumer	NOUN
easat-8721	57	16	behavior	behavior	NOUN
easat-8721	57	17	and	and	CCONJ
easat-8721	57	18	market	market	NOUN
easat-8721	57	19	acceptance	acceptance	NOUN
easat-8721	57	20	.	.	PUNCT
easat-8721	58	1	green	green	ADJ
easat-8721	58	2	marketing	marketing	PROPN
easat-8721	58	3	communicates	communicate	VERB
easat-8721	58	4	the	the	DET
easat-8721	58	5	environmental	environmental	ADJ
easat-8721	58	6	benefits	benefit	NOUN
easat-8721	58	7	of	of	ADP
easat-8721	58	8	evs	evs	NOUN
easat-8721	58	9	,	,	PUNCT
easat-8721	58	10	while	while	SCONJ
easat-8721	58	11	digital	digital	ADJ
easat-8721	58	12	marketing	marketing	NOUN
easat-8721	58	13	allows	allow	VERB
easat-8721	58	14	firms	firm	NOUN
easat-8721	58	15	to	to	PART
easat-8721	58	16	target	target	VERB
easat-8721	58	17	,	,	PUNCT
easat-8721	58	18	engage	engage	VERB
easat-8721	58	19	,	,	PUNCT
easat-8721	58	20	and	and	CCONJ
easat-8721	58	21	educate	educate	VERB
easat-8721	58	22	potential	potential	ADJ
easat-8721	58	23	users	user	NOUN
easat-8721	58	24	efficiently	efficiently	ADV
easat-8721	58	25	.	.	PUNCT
easat-8721	59	1	when	when	SCONJ
easat-8721	59	2	supported	support	VERB
easat-8721	59	3	by	by	ADP
easat-8721	59	4	a	a	DET
easat-8721	59	5	strong	strong	ADJ
easat-8721	59	6	market	market	NOUN
easat-8721	59	7	orientation	orientation	NOUN
easat-8721	59	8	,	,	PUNCT
easat-8721	59	9	these	these	DET
easat-8721	59	10	strategies	strategy	NOUN
easat-8721	59	11	can	can	AUX
easat-8721	59	12	reinforce	reinforce	VERB
easat-8721	59	13	one	one	NOUN
easat-8721	59	14	another	another	DET
easat-8721	59	15	to	to	PART
easat-8721	59	16	boost	boost	VERB
easat-8721	59	17	brand	brand	NOUN
easat-8721	59	18	721	721	NUM
easat-8721	59	19	edelweiss	edelweiss	PROPN
easat-8721	59	20	applied	apply	VERB
easat-8721	59	21	science	science	NOUN
easat-8721	59	22	and	and	CCONJ
easat-8721	59	23	technology	technology	NOUN
easat-8721	59	24	issn	issn	PROPN
easat-8721	59	25	:	:	PUNCT
easat-8721	59	26	2576	2576	NUM
easat-8721	59	27	-	-	SYM
easat-8721	59	28	8484	8484	NUM
easat-8721	59	29	vol	vol	NOUN
easat-8721	59	30	.	.	PROPN
easat-8721	60	1	9	9	NUM
easat-8721	60	2	,	,	PUNCT
easat-8721	60	3	no	no	INTJ
easat-8721	60	4	.	.	NOUN
easat-8721	60	5	7	7	NUM
easat-8721	60	6	:	:	PUNCT
easat-8721	60	7	719	719	NUM
easat-8721	60	8	-	-	SYM
easat-8721	60	9	732	732	NUM
easat-8721	60	10	,	,	PUNCT
easat-8721	60	11	2025	2025	NUM
easat-8721	60	12	doi	doi	NOUN
easat-8721	60	13	:	:	PUNCT
easat-8721	60	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	60	15	©	©	PROPN
easat-8721	60	16	2025	2025	NUM
easat-8721	60	17	by	by	ADP
easat-8721	60	18	the	the	DET
easat-8721	60	19	authors	author	NOUN
easat-8721	60	20	;	;	PUNCT
easat-8721	60	21	licensee	licensee	PROPN
easat-8721	60	22	learning	learning	NOUN
easat-8721	60	23	gate	gate	NOUN
easat-8721	60	24	credibility	credibility	NOUN
easat-8721	60	25	,	,	PUNCT
easat-8721	60	26	influence	influence	NOUN
easat-8721	60	27	purchasing	purchasing	NOUN
easat-8721	60	28	decisions	decision	NOUN
easat-8721	60	29	,	,	PUNCT
easat-8721	60	30	and	and	CCONJ
easat-8721	60	31	ultimately	ultimately	ADV
easat-8721	60	32	enhance	enhance	VERB
easat-8721	60	33	firm	firm	ADJ
easat-8721	60	34	performance	performance	NOUN
easat-8721	60	35	.	.	PUNCT
easat-8721	61	1	therefore	therefore	ADV
easat-8721	61	2	,	,	PUNCT
easat-8721	61	3	understanding	understand	VERB
easat-8721	61	4	how	how	SCONJ
easat-8721	61	5	green	green	ADJ
easat-8721	61	6	and	and	CCONJ
easat-8721	61	7	digital	digital	ADJ
easat-8721	61	8	marketing	marketing	NOUN
easat-8721	61	9	interact	interact	NOUN
easat-8721	61	10	through	through	ADP
easat-8721	61	11	market	market	NOUN
easat-8721	61	12	orientation	orientation	NOUN
easat-8721	61	13	offers	offer	VERB
easat-8721	61	14	valuable	valuable	ADJ
easat-8721	61	15	insights	insight	NOUN
easat-8721	61	16	for	for	ADP
easat-8721	61	17	theory	theory	NOUN
easat-8721	61	18	and	and	CCONJ
easat-8721	61	19	practice	practice	NOUN
easat-8721	61	20	,	,	PUNCT
easat-8721	61	21	especially	especially	ADV
easat-8721	61	22	in	in	ADP
easat-8721	61	23	the	the	DET
easat-8721	61	24	context	context	NOUN
easat-8721	61	25	of	of	ADP
easat-8721	61	26	emerging	emerge	VERB
easat-8721	61	27	economies	economy	NOUN
easat-8721	61	28	like	like	ADP
easat-8721	61	29	indonesia	indonesia	PROPN
easat-8721	61	30	.	.	PROPN
easat-8721	62	1	2	2	X
easat-8721	62	2	.	.	X
easat-8721	62	3	literature	literature	NOUN
easat-8721	62	4	review	review	VERB
easat-8721	62	5	2.1	2.1	NUM
easat-8721	62	6	.	.	PUNCT
easat-8721	63	1	grand	grand	ADJ
easat-8721	63	2	theory	theory	NOUN
easat-8721	63	3	the	the	DET
easat-8721	63	4	theoretical	theoretical	ADJ
easat-8721	63	5	underpinning	underpinning	NOUN
easat-8721	63	6	of	of	ADP
easat-8721	63	7	this	this	DET
easat-8721	63	8	study	study	NOUN
easat-8721	63	9	primarily	primarily	ADV
easat-8721	63	10	draws	draw	VERB
easat-8721	63	11	on	on	ADP
easat-8721	63	12	the	the	DET
easat-8721	63	13	market	market	NOUN
easat-8721	63	14	-	-	PUNCT
easat-8721	63	15	based	base	VERB
easat-8721	63	16	view	view	NOUN
easat-8721	63	17	(	(	PUNCT
easat-8721	63	18	mbv	mbv	PROPN
easat-8721	63	19	)	)	PUNCT
easat-8721	63	20	,	,	PUNCT
easat-8721	63	21	which	which	PRON
easat-8721	63	22	highlights	highlight	VERB
easat-8721	63	23	how	how	SCONJ
easat-8721	63	24	external	external	ADJ
easat-8721	63	25	market	market	NOUN
easat-8721	63	26	conditions	condition	NOUN
easat-8721	63	27	shape	shape	VERB
easat-8721	63	28	competitive	competitive	ADJ
easat-8721	63	29	advantage	advantage	NOUN
easat-8721	63	30	and	and	CCONJ
easat-8721	63	31	firm	firm	ADJ
easat-8721	63	32	performance	performance	NOUN
easat-8721	63	33	.	.	PUNCT
easat-8721	64	1	traditionally	traditionally	ADV
easat-8721	64	2	,	,	PUNCT
easat-8721	64	3	mbv	mbv	PROPN
easat-8721	64	4	emphasizes	emphasize	VERB
easat-8721	64	5	industry	industry	NOUN
easat-8721	64	6	structure	structure	NOUN
easat-8721	64	7	,	,	PUNCT
easat-8721	64	8	rivalry	rivalry	NOUN
easat-8721	64	9	,	,	PUNCT
easat-8721	64	10	and	and	CCONJ
easat-8721	64	11	market	market	NOUN
easat-8721	64	12	attractiveness	attractiveness	NOUN
easat-8721	64	13	[	[	X
easat-8721	64	14	11	11	NUM
easat-8721	64	15	]	]	PUNCT
easat-8721	64	16	but	but	CCONJ
easat-8721	64	17	recent	recent	ADJ
easat-8721	64	18	scholarship	scholarship	NOUN
easat-8721	64	19	has	have	AUX
easat-8721	64	20	enriched	enrich	VERB
easat-8721	64	21	this	this	DET
easat-8721	64	22	view	view	NOUN
easat-8721	64	23	by	by	ADP
easat-8721	64	24	integrating	integrate	VERB
easat-8721	64	25	dynamic	dynamic	ADJ
easat-8721	64	26	capabilities	capability	NOUN
easat-8721	64	27	and	and	CCONJ
easat-8721	64	28	data	datum	NOUN
easat-8721	64	29	-	-	PUNCT
easat-8721	64	30	driven	drive	VERB
easat-8721	64	31	responsiveness	responsiveness	NOUN
easat-8721	64	32	.	.	PUNCT
easat-8721	65	1	for	for	ADP
easat-8721	65	2	example	example	NOUN
easat-8721	65	3	,	,	PUNCT
easat-8721	65	4	haider	haider	PROPN
easat-8721	65	5	,	,	PUNCT
easat-8721	65	6	et	et	PROPN
easat-8721	65	7	al	al	PROPN
easat-8721	65	8	.	.	PUNCT
easat-8721	66	1	[	[	X
easat-8721	66	2	12	12	NUM
easat-8721	66	3	]	]	PUNCT
easat-8721	66	4	demonstrate	demonstrate	NOUN
easat-8721	66	5	that	that	SCONJ
easat-8721	66	6	firms	firm	NOUN
easat-8721	66	7	leveraging	leverage	VERB
easat-8721	66	8	big‑data	big‑data	NOUN
easat-8721	66	9	analytics	analytic	NOUN
easat-8721	66	10	and	and	CCONJ
easat-8721	66	11	marketing	marketing	NOUN
easat-8721	66	12	ambidexterity	ambidexterity	NOUN
easat-8721	66	13	outperform	outperform	NOUN
easat-8721	66	14	rivals	rival	NOUN
easat-8721	66	15	,	,	PUNCT
easat-8721	66	16	particularly	particularly	ADV
easat-8721	66	17	under	under	ADP
easat-8721	66	18	high	high	ADJ
easat-8721	66	19	competitive	competitive	ADJ
easat-8721	66	20	pressure	pressure	NOUN
easat-8721	66	21	—	—	PUNCT
easat-8721	66	22	validating	validate	VERB
easat-8721	66	23	an	an	DET
easat-8721	66	24	mbv	mbv	NOUN
easat-8721	66	25	augmented	augment	VERB
easat-8721	66	26	by	by	ADP
easat-8721	66	27	dynamic	dynamic	ADJ
easat-8721	66	28	capabilities	capability	NOUN
easat-8721	66	29	,	,	PUNCT
easat-8721	66	30	competitor	competitor	NOUN
easat-8721	66	31	awareness	awareness	NOUN
easat-8721	66	32	,	,	PUNCT
easat-8721	66	33	and	and	CCONJ
easat-8721	66	34	adaptive	adaptive	ADJ
easat-8721	66	35	market	market	NOUN
easat-8721	66	36	strategies	strategy	NOUN
easat-8721	66	37	[	[	X
easat-8721	66	38	12	12	NUM
easat-8721	66	39	]	]	PUNCT
easat-8721	66	40	.	.	PUNCT
easat-8721	67	1	similarly	similarly	ADV
easat-8721	67	2	,	,	PUNCT
easat-8721	67	3	a	a	DET
easat-8721	67	4	2023	2023	NUM
easat-8721	67	5	study	study	NOUN
easat-8721	67	6	shows	show	VERB
easat-8721	67	7	that	that	SCONJ
easat-8721	67	8	real	real	ADJ
easat-8721	67	9	-	-	PUNCT
easat-8721	67	10	time	time	NOUN
easat-8721	67	11	competitor	competitor	NOUN
easat-8721	67	12	monitoring	monitoring	NOUN
easat-8721	67	13	combined	combine	VERB
easat-8721	67	14	with	with	ADP
easat-8721	67	15	sustainable	sustainable	ADJ
easat-8721	67	16	marketing	marketing	NOUN
easat-8721	67	17	fosters	foster	NOUN
easat-8721	67	18	scope	scope	NOUN
easat-8721	67	19	agility	agility	NOUN
easat-8721	67	20	and	and	CCONJ
easat-8721	67	21	market	market	NOUN
easat-8721	67	22	responsiveness	responsiveness	NOUN
easat-8721	67	23	,	,	PUNCT
easat-8721	67	24	leading	lead	VERB
easat-8721	67	25	to	to	ADP
easat-8721	67	26	superior	superior	ADJ
easat-8721	67	27	performance	performance	NOUN
easat-8721	67	28	outcomes	outcome	NOUN
easat-8721	67	29	[	[	X
easat-8721	67	30	13	13	NUM
easat-8721	67	31	]	]	PUNCT
easat-8721	67	32	.	.	PUNCT
easat-8721	68	1	thus	thus	ADV
easat-8721	68	2	,	,	PUNCT
easat-8721	68	3	contemporary	contemporary	ADJ
easat-8721	68	4	mbv	mbv	NOUN
easat-8721	68	5	-	-	PUNCT
easat-8721	68	6	based	base	VERB
easat-8721	68	7	insights	insight	NOUN
easat-8721	68	8	affirm	affirm	VERB
easat-8721	68	9	that	that	SCONJ
easat-8721	68	10	firms	firm	NOUN
easat-8721	68	11	capable	capable	ADJ
easat-8721	68	12	of	of	ADP
easat-8721	68	13	aligning	align	VERB
easat-8721	68	14	digital	digital	ADJ
easat-8721	68	15	and	and	CCONJ
easat-8721	68	16	green	green	ADJ
easat-8721	68	17	marketing	marketing	NOUN
easat-8721	68	18	strategies	strategy	NOUN
easat-8721	68	19	to	to	ADP
easat-8721	68	20	evolving	evolve	VERB
easat-8721	68	21	market	market	NOUN
easat-8721	68	22	signals	signal	NOUN
easat-8721	68	23	are	be	AUX
easat-8721	68	24	better	well	ADV
easat-8721	68	25	positioned	positioned	ADJ
easat-8721	68	26	to	to	PART
easat-8721	68	27	achieve	achieve	VERB
easat-8721	68	28	superior	superior	ADJ
easat-8721	68	29	performance	performance	NOUN
easat-8721	68	30	.	.	PUNCT
easat-8721	69	1	in	in	ADP
easat-8721	69	2	addition	addition	NOUN
easat-8721	69	3	,	,	PUNCT
easat-8721	69	4	this	this	DET
easat-8721	69	5	research	research	NOUN
easat-8721	69	6	draws	draw	VERB
easat-8721	69	7	on	on	ADP
easat-8721	69	8	the	the	DET
easat-8721	69	9	theory	theory	NOUN
easat-8721	69	10	of	of	ADP
easat-8721	69	11	planned	plan	VERB
easat-8721	69	12	behavior	behavior	NOUN
easat-8721	69	13	(	(	PUNCT
easat-8721	69	14	tpb	tpb	NOUN
easat-8721	69	15	)	)	PUNCT
easat-8721	69	16	to	to	PART
easat-8721	69	17	explain	explain	VERB
easat-8721	69	18	consumer	consumer	NOUN
easat-8721	69	19	adoption	adoption	NOUN
easat-8721	69	20	of	of	ADP
easat-8721	69	21	sustainable	sustainable	ADJ
easat-8721	69	22	—	—	PUNCT
easat-8721	69	23	and	and	CCONJ
easat-8721	69	24	often	often	ADV
easat-8721	69	25	technology	technology	NOUN
easat-8721	69	26	-	-	PUNCT
easat-8721	69	27	driven	drive	VERB
easat-8721	69	28	—	—	PUNCT
easat-8721	69	29	products	product	NOUN
easat-8721	69	30	.	.	PUNCT
easat-8721	70	1	recent	recent	ADJ
easat-8721	70	2	studies	study	NOUN
easat-8721	70	3	extend	extend	VERB
easat-8721	70	4	ajzen	ajzen	NOUN
easat-8721	70	5	’s	’s	PART
easat-8721	70	6	framework	framework	NOUN
easat-8721	70	7	by	by	ADP
easat-8721	70	8	incorporating	incorporate	VERB
easat-8721	70	9	contextual	contextual	ADJ
easat-8721	70	10	and	and	CCONJ
easat-8721	70	11	moral	moral	ADJ
easat-8721	70	12	dimensions	dimension	NOUN
easat-8721	70	13	relevant	relevant	ADJ
easat-8721	70	14	to	to	ADP
easat-8721	70	15	pro	pro	ADJ
easat-8721	70	16	-	-	ADJ
easat-8721	70	17	environmental	environmental	ADJ
easat-8721	70	18	consumption	consumption	NOUN
easat-8721	70	19	.	.	PUNCT
easat-8721	71	1	for	for	ADP
easat-8721	71	2	instance	instance	NOUN
easat-8721	71	3	,	,	PUNCT
easat-8721	71	4	choi	choi	NOUN
easat-8721	71	5	,	,	PUNCT
easat-8721	71	6	et	et	PROPN
easat-8721	71	7	al	al	PROPN
easat-8721	71	8	.	.	PUNCT
easat-8721	72	1	[	[	X
easat-8721	72	2	14	14	NUM
easat-8721	72	3	]	]	PUNCT
easat-8721	72	4	integrate	integrate	VERB
easat-8721	72	5	tpb	tpb	NOUN
easat-8721	72	6	with	with	ADP
easat-8721	72	7	value	value	NOUN
easat-8721	72	8	–	–	PUNCT
easat-8721	72	9	belief	belief	NOUN
easat-8721	72	10	–	–	PUNCT
easat-8721	72	11	norm	norm	NOUN
easat-8721	72	12	(	(	PUNCT
easat-8721	72	13	vbn	vbn	NOUN
easat-8721	72	14	)	)	PUNCT
easat-8721	72	15	constructs	construct	NOUN
easat-8721	72	16	,	,	PUNCT
easat-8721	72	17	revealing	reveal	VERB
easat-8721	72	18	strong	strong	ADJ
easat-8721	72	19	predictive	predictive	ADJ
easat-8721	72	20	validity	validity	NOUN
easat-8721	72	21	for	for	ADP
easat-8721	72	22	ev	ev	DET
easat-8721	72	23	adoption	adoption	NOUN
easat-8721	72	24	,	,	PUNCT
easat-8721	72	25	especially	especially	ADV
easat-8721	72	26	when	when	SCONJ
easat-8721	72	27	personal	personal	ADJ
easat-8721	72	28	norms	norm	NOUN
easat-8721	72	29	and	and	CCONJ
easat-8721	72	30	values	value	NOUN
easat-8721	72	31	align	align	VERB
easat-8721	72	32	with	with	ADP
easat-8721	72	33	green	green	ADJ
easat-8721	72	34	behavior	behavior	NOUN
easat-8721	72	35	[	[	X
easat-8721	72	36	14	14	NUM
easat-8721	72	37	]	]	PUNCT
easat-8721	72	38	.	.	PUNCT
easat-8721	73	1	meanwhile	meanwhile	ADV
easat-8721	73	2	,	,	PUNCT
easat-8721	73	3	kurniawan	kurniawan	PROPN
easat-8721	73	4	,	,	PUNCT
easat-8721	73	5	et	et	PROPN
easat-8721	73	6	al	al	PROPN
easat-8721	73	7	.	.	PUNCT
easat-8721	74	1	[	[	X
easat-8721	74	2	15	15	NUM
easat-8721	74	3	]	]	PUNCT
easat-8721	74	4	applied	apply	VERB
easat-8721	74	5	an	an	DET
easat-8721	74	6	extended	extended	ADJ
easat-8721	74	7	tpb	tpb	NOUN
easat-8721	74	8	model	model	NOUN
easat-8721	74	9	in	in	ADP
easat-8721	74	10	indonesia	indonesia	PROPN
easat-8721	74	11	,	,	PUNCT
easat-8721	74	12	factoring	factor	VERB
easat-8721	74	13	in	in	ADP
easat-8721	74	14	brand	brand	NOUN
easat-8721	74	15	awareness	awareness	NOUN
easat-8721	74	16	,	,	PUNCT
easat-8721	74	17	environmental	environmental	ADJ
easat-8721	74	18	concern	concern	NOUN
easat-8721	74	19	,	,	PUNCT
easat-8721	74	20	and	and	CCONJ
easat-8721	74	21	perceived	perceive	VERB
easat-8721	74	22	risk	risk	NOUN
easat-8721	74	23	—	—	PUNCT
easat-8721	74	24	finding	find	VERB
easat-8721	74	25	that	that	SCONJ
easat-8721	74	26	attitudes	attitude	NOUN
easat-8721	74	27	,	,	PUNCT
easat-8721	74	28	subjective	subjective	ADJ
easat-8721	74	29	norms	norm	NOUN
easat-8721	74	30	,	,	PUNCT
easat-8721	74	31	and	and	CCONJ
easat-8721	74	32	perceived	perceive	VERB
easat-8721	74	33	control	control	NOUN
easat-8721	74	34	significantly	significantly	ADV
easat-8721	74	35	influence	influence	VERB
easat-8721	74	36	ev	ev	ADP
easat-8721	74	37	purchase	purchase	NOUN
easat-8721	74	38	intentions	intention	NOUN
easat-8721	74	39	[	[	X
easat-8721	74	40	15	15	NUM
easat-8721	74	41	]	]	PUNCT
easat-8721	74	42	.	.	PUNCT
easat-8721	75	1	more	more	ADV
easat-8721	75	2	recently	recently	ADV
easat-8721	75	3	,	,	PUNCT
easat-8721	75	4	martinez	martinez	PROPN
easat-8721	75	5	and	and	CCONJ
easat-8721	75	6	silva	silva	PROPN
easat-8721	76	1	[	[	X
easat-8721	76	2	16	16	NUM
easat-8721	76	3	]	]	PUNCT
easat-8721	76	4	enhanced	enhance	VERB
easat-8721	76	5	tpb	tpb	NOUN
easat-8721	76	6	by	by	ADP
easat-8721	76	7	adding	add	VERB
easat-8721	76	8	moral	moral	ADJ
easat-8721	76	9	norms	norm	NOUN
easat-8721	76	10	and	and	CCONJ
easat-8721	76	11	policy	policy	NOUN
easat-8721	76	12	incentives	incentive	NOUN
easat-8721	76	13	,	,	PUNCT
easat-8721	76	14	confirming	confirm	VERB
easat-8721	76	15	that	that	SCONJ
easat-8721	76	16	attitude	attitude	NOUN
easat-8721	76	17	,	,	PUNCT
easat-8721	76	18	perceived	perceive	VERB
easat-8721	76	19	control	control	NOUN
easat-8721	76	20	,	,	PUNCT
easat-8721	76	21	and	and	CCONJ
easat-8721	76	22	incentives	incentive	NOUN
easat-8721	76	23	significantly	significantly	ADV
easat-8721	76	24	predict	predict	VERB
easat-8721	76	25	consumer	consumer	NOUN
easat-8721	76	26	adoption	adoption	NOUN
easat-8721	76	27	of	of	ADP
easat-8721	76	28	evs	evs	NOUN
easat-8721	76	29	[	[	X
easat-8721	76	30	16	16	NUM
easat-8721	76	31	]	]	PUNCT
easat-8721	76	32	.	.	PUNCT
easat-8721	77	1	therefore	therefore	ADV
easat-8721	77	2	,	,	PUNCT
easat-8721	77	3	tpb	tpb	NOUN
easat-8721	77	4	remains	remain	VERB
easat-8721	77	5	a	a	DET
easat-8721	77	6	robust	robust	ADJ
easat-8721	77	7	theoretical	theoretical	ADJ
easat-8721	77	8	framework	framework	NOUN
easat-8721	77	9	for	for	ADP
easat-8721	77	10	understanding	understand	VERB
easat-8721	77	11	how	how	SCONJ
easat-8721	77	12	green	green	ADJ
easat-8721	77	13	and	and	CCONJ
easat-8721	77	14	digital	digital	ADJ
easat-8721	77	15	marketing	marketing	NOUN
easat-8721	77	16	stimuli	stimulus	NOUN
easat-8721	77	17	shape	shape	VERB
easat-8721	77	18	consumer	consumer	NOUN
easat-8721	77	19	intentions	intention	NOUN
easat-8721	77	20	through	through	ADP
easat-8721	77	21	attitudinal	attitudinal	ADJ
easat-8721	77	22	,	,	PUNCT
easat-8721	77	23	normative	normative	ADJ
easat-8721	77	24	,	,	PUNCT
easat-8721	77	25	and	and	CCONJ
easat-8721	77	26	control	control	NOUN
easat-8721	77	27	beliefs	belief	NOUN
easat-8721	77	28	.	.	PUNCT
easat-8721	78	1	2.2	2.2	NUM
easat-8721	78	2	.	.	PUNCT
easat-8721	78	3	green	green	ADJ
easat-8721	78	4	marketing	marketing	NOUN
easat-8721	78	5	green	green	ADJ
easat-8721	78	6	marketing	marketing	NOUN
easat-8721	78	7	is	be	AUX
easat-8721	78	8	a	a	DET
easat-8721	78	9	strategy	strategy	NOUN
easat-8721	78	10	emphasizing	emphasize	VERB
easat-8721	78	11	environmental	environmental	ADJ
easat-8721	78	12	responsibility	responsibility	NOUN
easat-8721	78	13	across	across	ADP
easat-8721	78	14	all	all	DET
easat-8721	78	15	marketing	marketing	NOUN
easat-8721	78	16	stages	stage	NOUN
easat-8721	78	17	—	—	PUNCT
easat-8721	78	18	from	from	ADP
easat-8721	78	19	product	product	NOUN
easat-8721	78	20	design	design	NOUN
easat-8721	78	21	to	to	ADP
easat-8721	78	22	promotion	promotion	NOUN
easat-8721	78	23	—	—	PUNCT
easat-8721	78	24	aimed	aim	VERB
easat-8721	78	25	at	at	ADP
easat-8721	78	26	reducing	reduce	VERB
easat-8721	78	27	ecological	ecological	ADJ
easat-8721	78	28	impact	impact	NOUN
easat-8721	78	29	while	while	SCONJ
easat-8721	78	30	satisfying	satisfy	VERB
easat-8721	78	31	growing	grow	VERB
easat-8721	78	32	consumer	consumer	NOUN
easat-8721	78	33	expectations	expectation	NOUN
easat-8721	78	34	for	for	ADP
easat-8721	78	35	corporate	corporate	ADJ
easat-8721	78	36	responsibility	responsibility	NOUN
easat-8721	78	37	[	[	X
easat-8721	78	38	17	17	NUM
easat-8721	78	39	,	,	PUNCT
easat-8721	78	40	18	18	NUM
easat-8721	78	41	]	]	PUNCT
easat-8721	78	42	.	.	PUNCT
easat-8721	79	1	this	this	DET
easat-8721	79	2	approach	approach	NOUN
easat-8721	79	3	integrates	integrate	VERB
easat-8721	79	4	ecofriendly	ecofriendly	ADV
easat-8721	79	5	product	product	NOUN
easat-8721	79	6	development	development	NOUN
easat-8721	79	7	,	,	PUNCT
easat-8721	79	8	sustainable	sustainable	ADJ
easat-8721	79	9	pricing	pricing	NOUN
easat-8721	79	10	,	,	PUNCT
easat-8721	79	11	distribution	distribution	NOUN
easat-8721	79	12	,	,	PUNCT
easat-8721	79	13	and	and	CCONJ
easat-8721	79	14	promotional	promotional	ADJ
easat-8721	79	15	practices	practice	NOUN
easat-8721	79	16	[	[	X
easat-8721	79	17	18	18	NUM
easat-8721	79	18	]	]	PUNCT
easat-8721	79	19	.	.	PUNCT
easat-8721	80	1	the	the	DET
easat-8721	80	2	green	green	ADJ
easat-8721	80	3	marketing	marketing	NOUN
easat-8721	80	4	mix	mix	NOUN
easat-8721	80	5	,	,	PUNCT
easat-8721	80	6	encompassing	encompass	VERB
easat-8721	80	7	green	green	ADJ
easat-8721	80	8	products	product	NOUN
easat-8721	80	9	,	,	PUNCT
easat-8721	80	10	prices	price	NOUN
easat-8721	80	11	,	,	PUNCT
easat-8721	80	12	placement	placement	NOUN
easat-8721	80	13	,	,	PUNCT
easat-8721	80	14	and	and	CCONJ
easat-8721	80	15	promotion	promotion	NOUN
easat-8721	80	16	,	,	PUNCT
easat-8721	80	17	has	have	AUX
easat-8721	80	18	been	be	AUX
easat-8721	80	19	supported	support	VERB
easat-8721	80	20	by	by	ADP
easat-8721	80	21	recent	recent	ADJ
easat-8721	80	22	studies	study	NOUN
easat-8721	80	23	.	.	PUNCT
easat-8721	81	1	a	a	DET
easat-8721	81	2	bibliometric	bibliometric	ADJ
easat-8721	81	3	review	review	NOUN
easat-8721	81	4	confirmed	confirm	VERB
easat-8721	81	5	that	that	SCONJ
easat-8721	81	6	these	these	DET
easat-8721	81	7	elements	element	NOUN
easat-8721	81	8	play	play	VERB
easat-8721	81	9	a	a	DET
easat-8721	81	10	critical	critical	ADJ
easat-8721	81	11	role	role	NOUN
easat-8721	81	12	in	in	ADP
easat-8721	81	13	shaping	shape	VERB
easat-8721	81	14	consumer	consumer	NOUN
easat-8721	81	15	environmental	environmental	ADJ
easat-8721	81	16	attitudes	attitude	NOUN
easat-8721	81	17	and	and	CCONJ
easat-8721	81	18	behavioral	behavioral	ADJ
easat-8721	81	19	intentions	intention	NOUN
easat-8721	81	20	[	[	X
easat-8721	81	21	18	18	NUM
easat-8721	81	22	]	]	PUNCT
easat-8721	81	23	.	.	PUNCT
easat-8721	82	1	additionally	additionally	ADV
easat-8721	82	2	,	,	PUNCT
easat-8721	82	3	a	a	DET
easat-8721	82	4	study	study	NOUN
easat-8721	82	5	in	in	ADP
easat-8721	82	6	emerging	emerge	VERB
easat-8721	82	7	markets	market	NOUN
easat-8721	82	8	demonstrated	demonstrate	VERB
easat-8721	82	9	that	that	SCONJ
easat-8721	82	10	green	green	ADJ
easat-8721	82	11	prices	price	NOUN
easat-8721	82	12	significantly	significantly	ADV
easat-8721	82	13	affect	affect	VERB
easat-8721	82	14	brand	brand	PROPN
easat-8721	82	15	trust	trust	PROPN
easat-8721	82	16	,	,	PUNCT
easat-8721	82	17	satisfaction	satisfaction	NOUN
easat-8721	82	18	,	,	PUNCT
easat-8721	82	19	loyalty	loyalty	NOUN
easat-8721	82	20	,	,	PUNCT
easat-8721	82	21	and	and	CCONJ
easat-8721	82	22	overall	overall	ADJ
easat-8721	82	23	equity	equity	NOUN
easat-8721	82	24	[	[	X
easat-8721	82	25	17	17	NUM
easat-8721	82	26	]	]	PUNCT
easat-8721	82	27	.	.	PUNCT
easat-8721	83	1	moreover	moreover	ADV
easat-8721	83	2	,	,	PUNCT
easat-8721	83	3	green	green	ADJ
easat-8721	83	4	marketing	marketing	NOUN
easat-8721	83	5	strategies	strategy	NOUN
easat-8721	83	6	have	have	AUX
easat-8721	83	7	been	be	AUX
easat-8721	83	8	shown	show	VERB
easat-8721	83	9	to	to	PART
easat-8721	83	10	enhance	enhance	VERB
easat-8721	83	11	brand	brand	NOUN
easat-8721	83	12	awareness	awareness	NOUN
easat-8721	83	13	and	and	CCONJ
easat-8721	83	14	consumer	consumer	NOUN
easat-8721	83	15	loyalty	loyalty	NOUN
easat-8721	83	16	,	,	PUNCT
easat-8721	83	17	particularly	particularly	ADV
easat-8721	83	18	among	among	ADP
easat-8721	83	19	environmentally	environmentally	ADV
easat-8721	83	20	conscious	conscious	ADJ
easat-8721	83	21	millennials	millennial	NOUN
easat-8721	83	22	and	and	CCONJ
easat-8721	83	23	gen	gen	PROPN
easat-8721	83	24	z	z	NOUN
easat-8721	83	25	consumers	consumer	NOUN
easat-8721	83	26	.	.	PUNCT
easat-8721	84	1	for	for	ADP
easat-8721	84	2	instance	instance	NOUN
easat-8721	84	3	,	,	PUNCT
easat-8721	84	4	lestari	lestari	PROPN
easat-8721	84	5	,	,	PUNCT
easat-8721	84	6	et	et	PROPN
easat-8721	84	7	al	al	PROPN
easat-8721	84	8	.	.	PUNCT
easat-8721	85	1	[	[	X
easat-8721	85	2	19	19	NUM
easat-8721	85	3	]	]	PUNCT
easat-8721	85	4	reported	report	VERB
easat-8721	85	5	that	that	SCONJ
easat-8721	85	6	green	green	ADJ
easat-8721	85	7	campaigns	campaign	NOUN
easat-8721	85	8	significantly	significantly	ADV
easat-8721	85	9	strengthen	strengthen	VERB
easat-8721	85	10	brand	brand	NOUN
easat-8721	85	11	loyalty	loyalty	NOUN
easat-8721	85	12	when	when	SCONJ
easat-8721	85	13	authenticity	authenticity	NOUN
easat-8721	85	14	and	and	CCONJ
easat-8721	85	15	social	social	ADJ
easat-8721	85	16	media	medium	NOUN
easat-8721	85	17	engagement	engagement	NOUN
easat-8721	85	18	are	be	AUX
easat-8721	85	19	emphasized	emphasize	VERB
easat-8721	85	20	.	.	PUNCT
easat-8721	86	1	similarly	similarly	ADV
easat-8721	86	2	,	,	PUNCT
easat-8721	86	3	ghobbe	ghobbe	PROPN
easat-8721	86	4	and	and	CCONJ
easat-8721	86	5	nohekhan	nohekhan	ADJ
easat-8721	87	1	[	[	X
easat-8721	87	2	20	20	NUM
easat-8721	87	3	]	]	PUNCT
easat-8721	87	4	found	find	VERB
easat-8721	87	5	that	that	SCONJ
easat-8721	87	6	each	each	DET
easat-8721	87	7	component	component	NOUN
easat-8721	87	8	of	of	ADP
easat-8721	87	9	the	the	DET
easat-8721	87	10	green	green	ADJ
easat-8721	87	11	mix	mix	NOUN
easat-8721	87	12	(	(	PUNCT
easat-8721	87	13	product	product	NOUN
easat-8721	87	14	,	,	PUNCT
easat-8721	87	15	price	price	NOUN
easat-8721	87	16	,	,	PUNCT
easat-8721	87	17	promotion	promotion	NOUN
easat-8721	87	18	,	,	PUNCT
easat-8721	87	19	distribution	distribution	NOUN
easat-8721	87	20	)	)	PUNCT
easat-8721	87	21	positively	positively	ADV
easat-8721	87	22	influences	influence	NOUN
easat-8721	87	23	perceived	perceive	VERB
easat-8721	87	24	brand	brand	NOUN
easat-8721	87	25	quality	quality	NOUN
easat-8721	87	26	and	and	CCONJ
easat-8721	87	27	awareness	awareness	NOUN
easat-8721	87	28	.	.	PUNCT
easat-8721	88	1	the	the	DET
easat-8721	88	2	implementation	implementation	NOUN
easat-8721	88	3	of	of	ADP
easat-8721	88	4	green	green	ADJ
easat-8721	88	5	marketing	marketing	NOUN
easat-8721	88	6	not	not	PART
easat-8721	88	7	only	only	ADV
easat-8721	88	8	elevates	elevate	VERB
easat-8721	88	9	brand	brand	NOUN
easat-8721	88	10	image	image	NOUN
easat-8721	88	11	but	but	CCONJ
easat-8721	88	12	also	also	ADV
easat-8721	88	13	strengthens	strengthen	VERB
easat-8721	88	14	consumer	consumer	NOUN
easat-8721	88	15	loyalty	loyalty	NOUN
easat-8721	88	16	and	and	CCONJ
easat-8721	88	17	market	market	NOUN
easat-8721	88	18	competitiveness	competitiveness	NOUN
easat-8721	88	19	in	in	ADP
easat-8721	88	20	a	a	DET
easat-8721	88	21	sustainability	sustainability	NOUN
easat-8721	88	22	-	-	PUNCT
easat-8721	88	23	driven	drive	VERB
easat-8721	88	24	environment	environment	NOUN
easat-8721	89	1	[	[	X
easat-8721	89	2	17	17	NUM
easat-8721	89	3	,	,	PUNCT
easat-8721	89	4	19	19	NUM
easat-8721	89	5	]	]	PUNCT
easat-8721	89	6	.	.	PUNCT
easat-8721	90	1	these	these	DET
easat-8721	90	2	findings	finding	NOUN
easat-8721	90	3	underscore	underscore	VERB
easat-8721	90	4	the	the	DET
easat-8721	90	5	strategic	strategic	ADJ
easat-8721	90	6	value	value	NOUN
easat-8721	90	7	of	of	ADP
easat-8721	90	8	environmental	environmental	ADJ
easat-8721	90	9	fulfillment	fulfillment	NOUN
easat-8721	90	10	as	as	ADV
easat-8721	90	11	well	well	ADV
easat-8721	90	12	as	as	ADP
easat-8721	90	13	its	its	PRON
easat-8721	90	14	tangible	tangible	ADJ
easat-8721	90	15	impact	impact	NOUN
easat-8721	90	16	on	on	ADP
easat-8721	90	17	business	business	NOUN
easat-8721	90	18	performance	performance	NOUN
easat-8721	90	19	.	.	PUNCT
easat-8721	91	1	722	722	NUM
easat-8721	91	2	edelweiss	edelweiss	PROPN
easat-8721	91	3	applied	apply	VERB
easat-8721	91	4	science	science	NOUN
easat-8721	91	5	and	and	CCONJ
easat-8721	91	6	technology	technology	NOUN
easat-8721	91	7	issn	issn	PROPN
easat-8721	91	8	:	:	PUNCT
easat-8721	91	9	2576	2576	NUM
easat-8721	91	10	-	-	SYM
easat-8721	91	11	8484	8484	NUM
easat-8721	91	12	vol	vol	NOUN
easat-8721	91	13	.	.	PROPN
easat-8721	92	1	9	9	NUM
easat-8721	92	2	,	,	PUNCT
easat-8721	92	3	no	no	INTJ
easat-8721	92	4	.	.	NOUN
easat-8721	92	5	7	7	NUM
easat-8721	92	6	:	:	PUNCT
easat-8721	92	7	719	719	NUM
easat-8721	92	8	-	-	SYM
easat-8721	92	9	732	732	NUM
easat-8721	92	10	,	,	PUNCT
easat-8721	92	11	2025	2025	NUM
easat-8721	92	12	doi	doi	NOUN
easat-8721	92	13	:	:	PUNCT
easat-8721	92	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	92	15	©	©	PROPN
easat-8721	92	16	2025	2025	NUM
easat-8721	92	17	by	by	ADP
easat-8721	92	18	the	the	DET
easat-8721	92	19	authors	author	NOUN
easat-8721	92	20	;	;	PUNCT
easat-8721	92	21	licensee	licensee	PROPN
easat-8721	92	22	learning	learning	NOUN
easat-8721	92	23	gate	gate	NOUN
easat-8721	92	24	2.3	2.3	NUM
easat-8721	92	25	.	.	PUNCT
easat-8721	93	1	digital	digital	ADJ
easat-8721	93	2	marketing	marketing	NOUN
easat-8721	93	3	digital	digital	ADJ
easat-8721	93	4	marketing	marketing	NOUN
easat-8721	93	5	is	be	AUX
easat-8721	93	6	a	a	DET
easat-8721	93	7	contemporary	contemporary	ADJ
easat-8721	93	8	strategy	strategy	NOUN
easat-8721	93	9	that	that	PRON
easat-8721	93	10	utilizes	utilize	VERB
easat-8721	93	11	digital	digital	ADJ
easat-8721	93	12	technologies	technology	NOUN
easat-8721	93	13	—	—	PUNCT
easat-8721	93	14	such	such	ADJ
easat-8721	93	15	as	as	ADP
easat-8721	93	16	social	social	ADJ
easat-8721	93	17	media	medium	NOUN
easat-8721	93	18	,	,	PUNCT
easat-8721	93	19	search	search	NOUN
easat-8721	93	20	engines	engine	NOUN
easat-8721	93	21	,	,	PUNCT
easat-8721	93	22	websites	website	NOUN
easat-8721	93	23	,	,	PUNCT
easat-8721	93	24	and	and	CCONJ
easat-8721	93	25	mobile	mobile	NOUN
easat-8721	93	26	platforms	platform	NOUN
easat-8721	93	27	—	—	PUNCT
easat-8721	93	28	to	to	PART
easat-8721	93	29	engage	engage	VERB
easat-8721	93	30	consumers	consumer	NOUN
easat-8721	93	31	in	in	ADP
easat-8721	93	32	real	real	ADJ
easat-8721	93	33	-	-	PUNCT
easat-8721	93	34	time	time	NOUN
easat-8721	93	35	[	[	X
easat-8721	93	36	21	21	NUM
easat-8721	93	37	,	,	PUNCT
easat-8721	93	38	22	22	NUM
easat-8721	93	39	]	]	PUNCT
easat-8721	93	40	.	.	PUNCT
easat-8721	94	1	unlike	unlike	ADP
easat-8721	94	2	traditional	traditional	ADJ
easat-8721	94	3	marketing	marketing	NOUN
easat-8721	94	4	,	,	PUNCT
easat-8721	94	5	digital	digital	ADJ
easat-8721	94	6	approaches	approach	NOUN
easat-8721	94	7	allow	allow	VERB
easat-8721	94	8	businesses	business	NOUN
easat-8721	94	9	to	to	PART
easat-8721	94	10	interact	interact	VERB
easat-8721	94	11	directly	directly	ADV
easat-8721	94	12	with	with	ADP
easat-8721	94	13	their	their	PRON
easat-8721	94	14	target	target	NOUN
easat-8721	94	15	audiences	audience	NOUN
easat-8721	94	16	,	,	PUNCT
easat-8721	94	17	adapt	adapt	VERB
easat-8721	94	18	messages	message	NOUN
easat-8721	94	19	instantly	instantly	ADV
easat-8721	94	20	,	,	PUNCT
easat-8721	94	21	and	and	CCONJ
easat-8721	94	22	personalize	personalize	VERB
easat-8721	94	23	offerings	offering	NOUN
easat-8721	94	24	based	base	VERB
easat-8721	94	25	on	on	ADP
easat-8721	94	26	user	user	NOUN
easat-8721	94	27	behavior	behavior	NOUN
easat-8721	94	28	and	and	CCONJ
easat-8721	94	29	preferences	preference	NOUN
easat-8721	94	30	.	.	PUNCT
easat-8721	95	1	this	this	DET
easat-8721	95	2	immediacy	immediacy	NOUN
easat-8721	95	3	and	and	CCONJ
easat-8721	95	4	flexibility	flexibility	NOUN
easat-8721	95	5	enable	enable	VERB
easat-8721	95	6	firms	firm	NOUN
easat-8721	95	7	to	to	PART
easat-8721	95	8	remain	remain	VERB
easat-8721	95	9	relevant	relevant	ADJ
easat-8721	95	10	in	in	ADP
easat-8721	95	11	an	an	DET
easat-8721	95	12	increasingly	increasingly	ADV
easat-8721	95	13	digital	digital	ADJ
easat-8721	95	14	consumer	consumer	NOUN
easat-8721	95	15	environment	environment	NOUN
easat-8721	95	16	,	,	PUNCT
easat-8721	95	17	especially	especially	ADV
easat-8721	95	18	in	in	ADP
easat-8721	95	19	post	post	ADJ
easat-8721	95	20	-	-	ADJ
easat-8721	95	21	pandemic	pandemic	ADJ
easat-8721	95	22	markets	market	NOUN
easat-8721	95	23	where	where	SCONJ
easat-8721	95	24	online	online	ADJ
easat-8721	95	25	engagement	engagement	NOUN
easat-8721	95	26	dominates	dominate	VERB
easat-8721	95	27	.	.	PUNCT
easat-8721	96	1	a	a	DET
easat-8721	96	2	major	major	ADJ
easat-8721	96	3	strength	strength	NOUN
easat-8721	96	4	of	of	ADP
easat-8721	96	5	digital	digital	ADJ
easat-8721	96	6	marketing	marketing	NOUN
easat-8721	96	7	lies	lie	VERB
easat-8721	96	8	in	in	ADP
easat-8721	96	9	its	its	PRON
easat-8721	96	10	ability	ability	NOUN
easat-8721	96	11	to	to	ADP
easat-8721	96	12	harness	harness	NOUN
easat-8721	96	13	data	datum	NOUN
easat-8721	96	14	analytics	analytic	NOUN
easat-8721	96	15	to	to	PART
easat-8721	96	16	design	design	VERB
easat-8721	96	17	targeted	target	VERB
easat-8721	96	18	and	and	CCONJ
easat-8721	96	19	cost	cost	NOUN
easat-8721	96	20	-	-	PUNCT
easat-8721	96	21	effective	effective	ADJ
easat-8721	96	22	campaigns	campaign	NOUN
easat-8721	96	23	[	[	X
easat-8721	96	24	23	23	NUM
easat-8721	96	25	]	]	PUNCT
easat-8721	96	26	.	.	PUNCT
easat-8721	97	1	this	this	DET
easat-8721	97	2	data	data	NOUN
easat-8721	97	3	-	-	PUNCT
easat-8721	97	4	driven	drive	VERB
easat-8721	97	5	capability	capability	NOUN
easat-8721	97	6	supports	support	VERB
easat-8721	97	7	better	well	ADJ
easat-8721	97	8	decision	decision	NOUN
easat-8721	97	9	-	-	PUNCT
easat-8721	97	10	making	making	NOUN
easat-8721	97	11	by	by	ADP
easat-8721	97	12	allowing	allow	VERB
easat-8721	97	13	marketers	marketer	NOUN
easat-8721	97	14	to	to	PART
easat-8721	97	15	track	track	VERB
easat-8721	97	16	user	user	NOUN
easat-8721	97	17	behavior	behavior	NOUN
easat-8721	97	18	,	,	PUNCT
easat-8721	97	19	measure	measure	NOUN
easat-8721	97	20	campaign	campaign	NOUN
easat-8721	97	21	performance	performance	NOUN
easat-8721	97	22	,	,	PUNCT
easat-8721	97	23	and	and	CCONJ
easat-8721	97	24	refine	refine	VERB
easat-8721	97	25	strategies	strategy	NOUN
easat-8721	97	26	continuously	continuously	ADV
easat-8721	97	27	.	.	PUNCT
easat-8721	98	1	furthermore	furthermore	ADV
easat-8721	98	2	,	,	PUNCT
easat-8721	98	3	key	key	ADJ
easat-8721	98	4	dimensions	dimension	NOUN
easat-8721	98	5	of	of	ADP
easat-8721	98	6	effective	effective	ADJ
easat-8721	98	7	digital	digital	ADJ
easat-8721	98	8	marketing	marketing	NOUN
easat-8721	98	9	include	include	VERB
easat-8721	98	10	interactivity	interactivity	NOUN
easat-8721	98	11	,	,	PUNCT
easat-8721	98	12	informativeness	informativeness	NOUN
easat-8721	98	13	,	,	PUNCT
easat-8721	98	14	credibility	credibility	NOUN
easat-8721	98	15	,	,	PUNCT
easat-8721	98	16	entertainment	entertainment	NOUN
easat-8721	98	17	value	value	NOUN
easat-8721	98	18	,	,	PUNCT
easat-8721	98	19	accessibility	accessibility	NOUN
easat-8721	98	20	,	,	PUNCT
easat-8721	98	21	and	and	CCONJ
easat-8721	98	22	avoidance	avoidance	NOUN
easat-8721	98	23	of	of	ADP
easat-8721	98	24	irritation	irritation	NOUN
easat-8721	98	25	—	—	PUNCT
easat-8721	98	26	factors	factor	NOUN
easat-8721	98	27	that	that	PRON
easat-8721	98	28	significantly	significantly	ADV
easat-8721	98	29	improve	improve	VERB
easat-8721	98	30	user	user	NOUN
easat-8721	98	31	experience	experience	NOUN
easat-8721	98	32	and	and	CCONJ
easat-8721	98	33	overall	overall	ADJ
easat-8721	98	34	marketing	marketing	NOUN
easat-8721	98	35	effectiveness	effectiveness	NOUN
easat-8721	98	36	[	[	X
easat-8721	98	37	24	24	NUM
easat-8721	98	38	]	]	PUNCT
easat-8721	98	39	.	.	PUNCT
easat-8721	99	1	by	by	ADP
easat-8721	99	2	integrating	integrate	VERB
easat-8721	99	3	these	these	DET
easat-8721	99	4	elements	element	NOUN
easat-8721	99	5	,	,	PUNCT
easat-8721	99	6	businesses	business	NOUN
easat-8721	99	7	can	can	AUX
easat-8721	99	8	enhance	enhance	VERB
easat-8721	99	9	consumer	consumer	NOUN
easat-8721	99	10	engagement	engagement	NOUN
easat-8721	99	11	,	,	PUNCT
easat-8721	99	12	build	build	VERB
easat-8721	99	13	stronger	strong	ADJ
easat-8721	99	14	relationships	relationship	NOUN
easat-8721	99	15	,	,	PUNCT
easat-8721	99	16	and	and	CCONJ
easat-8721	99	17	boost	boost	VERB
easat-8721	99	18	brand	brand	NOUN
easat-8721	99	19	loyalty	loyalty	NOUN
easat-8721	99	20	.	.	PUNCT
easat-8721	100	1	2.4	2.4	NUM
easat-8721	100	2	.	.	PUNCT
easat-8721	101	1	market	market	NOUN
easat-8721	101	2	orientation	orientation	NOUN
easat-8721	101	3	market	market	NOUN
easat-8721	101	4	orientation	orientation	NOUN
easat-8721	101	5	refers	refer	VERB
easat-8721	101	6	to	to	ADP
easat-8721	101	7	an	an	DET
easat-8721	101	8	organizational	organizational	ADJ
easat-8721	101	9	culture	culture	NOUN
easat-8721	101	10	that	that	PRON
easat-8721	101	11	prioritizes	prioritize	VERB
easat-8721	101	12	understanding	understand	VERB
easat-8721	101	13	customer	customer	NOUN
easat-8721	101	14	needs	need	NOUN
easat-8721	101	15	,	,	PUNCT
easat-8721	101	16	competitor	competitor	NOUN
easat-8721	101	17	behavior	behavior	NOUN
easat-8721	101	18	,	,	PUNCT
easat-8721	101	19	and	and	CCONJ
easat-8721	101	20	effective	effective	ADJ
easat-8721	101	21	coordination	coordination	NOUN
easat-8721	101	22	between	between	ADP
easat-8721	101	23	internal	internal	ADJ
easat-8721	101	24	functions	function	NOUN
easat-8721	101	25	.	.	PUNCT
easat-8721	102	1	its	its	PRON
easat-8721	102	2	key	key	ADJ
easat-8721	102	3	dimensions	dimension	NOUN
easat-8721	102	4	—	—	PUNCT
easat-8721	102	5	customer	customer	NOUN
easat-8721	102	6	orientation	orientation	NOUN
easat-8721	102	7	,	,	PUNCT
easat-8721	102	8	competitor	competitor	NOUN
easat-8721	102	9	orientation	orientation	NOUN
easat-8721	102	10	,	,	PUNCT
easat-8721	102	11	and	and	CCONJ
easat-8721	102	12	inter	inter	ADJ
easat-8721	102	13	-	-	ADJ
easat-8721	102	14	functional	functional	ADJ
easat-8721	102	15	coordination	coordination	NOUN
easat-8721	102	16	—	—	PUNCT
easat-8721	102	17	have	have	AUX
easat-8721	102	18	been	be	AUX
easat-8721	102	19	reaffirmed	reaffirm	VERB
easat-8721	102	20	by	by	ADP
easat-8721	102	21	recent	recent	ADJ
easat-8721	102	22	studies	study	NOUN
easat-8721	102	23	[	[	X
easat-8721	102	24	9	9	NUM
easat-8721	102	25	,	,	PUNCT
easat-8721	102	26	25	25	NUM
easat-8721	102	27	]	]	PUNCT
easat-8721	102	28	.	.	PUNCT
easat-8721	103	1	in	in	ADP
easat-8721	103	2	today	today	NOUN
easat-8721	103	3	’s	’s	PART
easat-8721	103	4	dynamic	dynamic	ADJ
easat-8721	103	5	business	business	NOUN
easat-8721	103	6	landscape	landscape	NOUN
easat-8721	103	7	,	,	PUNCT
easat-8721	103	8	integrating	integrate	VERB
easat-8721	103	9	green	green	ADJ
easat-8721	103	10	and	and	CCONJ
easat-8721	103	11	digital	digital	ADJ
easat-8721	103	12	marketing	marketing	NOUN
easat-8721	103	13	strategies	strategy	NOUN
easat-8721	103	14	with	with	ADP
easat-8721	103	15	a	a	DET
easat-8721	103	16	strong	strong	ADJ
easat-8721	103	17	market	market	NOUN
easat-8721	103	18	orientation	orientation	NOUN
easat-8721	103	19	is	be	AUX
easat-8721	103	20	essential	essential	ADJ
easat-8721	103	21	for	for	ADP
easat-8721	103	22	enhancing	enhance	VERB
easat-8721	103	23	performance	performance	NOUN
easat-8721	103	24	.	.	PUNCT
easat-8721	104	1	recent	recent	ADJ
easat-8721	104	2	empirical	empirical	ADJ
easat-8721	104	3	evidence	evidence	NOUN
easat-8721	104	4	from	from	ADP
easat-8721	104	5	indonesian	indonesian	PROPN
easat-8721	104	6	msmes	msmes	PROPN
easat-8721	104	7	shows	show	VERB
easat-8721	104	8	that	that	SCONJ
easat-8721	104	9	combined	combine	VERB
easat-8721	104	10	green	green	ADJ
easat-8721	104	11	marketing	marketing	NOUN
easat-8721	104	12	orientation	orientation	NOUN
easat-8721	104	13	and	and	CCONJ
easat-8721	104	14	digital	digital	ADJ
easat-8721	104	15	transformation	transformation	NOUN
easat-8721	104	16	significantly	significantly	ADV
easat-8721	104	17	improve	improve	VERB
easat-8721	104	18	green	green	ADJ
easat-8721	104	19	performance	performance	NOUN
easat-8721	104	20	when	when	SCONJ
easat-8721	104	21	mediated	mediate	VERB
easat-8721	104	22	by	by	ADP
easat-8721	104	23	green	green	ADJ
easat-8721	104	24	innovation	innovation	NOUN
easat-8721	105	1	[	[	X
easat-8721	105	2	26	26	NUM
easat-8721	105	3	]	]	PUNCT
easat-8721	105	4	.	.	PUNCT
easat-8721	106	1	emerging	emerge	VERB
easat-8721	106	2	research	research	NOUN
easat-8721	106	3	further	further	ADJ
easat-8721	106	4	highlights	highlight	NOUN
easat-8721	106	5	that	that	SCONJ
easat-8721	106	6	this	this	DET
easat-8721	106	7	integration	integration	NOUN
easat-8721	106	8	enhances	enhance	VERB
easat-8721	106	9	competitive	competitive	ADJ
easat-8721	106	10	advantage	advantage	NOUN
easat-8721	106	11	and	and	CCONJ
easat-8721	106	12	sustainability	sustainability	NOUN
easat-8721	106	13	outcomes	outcome	NOUN
easat-8721	107	1	[	[	X
easat-8721	107	2	13	13	NUM
easat-8721	107	3	,	,	PUNCT
easat-8721	107	4	27	27	NUM
easat-8721	107	5	]	]	PUNCT
easat-8721	107	6	.	.	PUNCT
easat-8721	108	1	consequently	consequently	ADV
easat-8721	108	2	,	,	PUNCT
easat-8721	108	3	the	the	DET
easat-8721	108	4	synergy	synergy	NOUN
easat-8721	108	5	between	between	ADP
easat-8721	108	6	sustainable	sustainable	ADJ
easat-8721	108	7	and	and	CCONJ
easat-8721	108	8	digital	digital	ADJ
easat-8721	108	9	marketing	marketing	NOUN
easat-8721	108	10	strategies	strategy	NOUN
easat-8721	108	11	,	,	PUNCT
easat-8721	108	12	bolstered	bolster	VERB
easat-8721	108	13	by	by	ADP
easat-8721	108	14	a	a	DET
easat-8721	108	15	robust	robust	ADJ
easat-8721	108	16	market‑oriented	market‑oriente	VERB
easat-8721	108	17	culture	culture	NOUN
easat-8721	108	18	,	,	PUNCT
easat-8721	108	19	is	be	AUX
easat-8721	108	20	believed	believe	VERB
easat-8721	108	21	to	to	PART
easat-8721	108	22	drive	drive	VERB
easat-8721	108	23	sustainable	sustainable	ADJ
easat-8721	108	24	business	business	NOUN
easat-8721	108	25	growth	growth	NOUN
easat-8721	108	26	and	and	CCONJ
easat-8721	108	27	success	success	NOUN
easat-8721	108	28	in	in	ADP
easat-8721	108	29	modern	modern	ADJ
easat-8721	108	30	market	market	NOUN
easat-8721	108	31	conditions	condition	NOUN
easat-8721	108	32	.	.	PUNCT
easat-8721	109	1	2.5	2.5	NUM
easat-8721	109	2	.	.	PUNCT
easat-8721	110	1	hypotheses	hypothese	VERB
easat-8721	110	2	development	development	VERB
easat-8721	110	3	the	the	DET
easat-8721	110	4	hypothesis	hypothesis	NOUN
easat-8721	110	5	in	in	ADP
easat-8721	110	6	this	this	DET
easat-8721	110	7	study	study	NOUN
easat-8721	110	8	was	be	AUX
easat-8721	110	9	compiled	compile	VERB
easat-8721	110	10	to	to	PART
easat-8721	110	11	test	test	VERB
easat-8721	110	12	the	the	DET
easat-8721	110	13	direct	direct	ADJ
easat-8721	110	14	and	and	CCONJ
easat-8721	110	15	indirect	indirect	ADJ
easat-8721	110	16	influence	influence	NOUN
easat-8721	110	17	of	of	ADP
easat-8721	110	18	green	green	ADJ
easat-8721	110	19	marketing	marketing	NOUN
easat-8721	110	20	,	,	PUNCT
easat-8721	110	21	digital	digital	ADJ
easat-8721	110	22	marketing	marketing	NOUN
easat-8721	110	23	,	,	PUNCT
easat-8721	110	24	market	market	NOUN
easat-8721	110	25	orientation	orientation	NOUN
easat-8721	110	26	,	,	PUNCT
easat-8721	110	27	and	and	CCONJ
easat-8721	110	28	business	business	NOUN
easat-8721	110	29	performance	performance	NOUN
easat-8721	110	30	.	.	PUNCT
easat-8721	111	1	the	the	DET
easat-8721	111	2	hypothesis	hypothesis	NOUN
easat-8721	111	3	is	be	AUX
easat-8721	111	4	prepared	prepare	VERB
easat-8721	111	5	based	base	VERB
easat-8721	111	6	on	on	ADP
easat-8721	111	7	an	an	DET
easat-8721	111	8	inferential	inferential	ADJ
easat-8721	111	9	quantitative	quantitative	ADJ
easat-8721	111	10	approach	approach	NOUN
easat-8721	111	11	,	,	PUNCT
easat-8721	111	12	which	which	PRON
easat-8721	111	13	aims	aim	VERB
easat-8721	111	14	to	to	PART
easat-8721	111	15	test	test	VERB
easat-8721	111	16	the	the	DET
easat-8721	111	17	relationships	relationship	NOUN
easat-8721	111	18	between	between	ADP
easat-8721	111	19	variables	variable	NOUN
easat-8721	111	20	using	use	VERB
easat-8721	111	21	statistical	statistical	ADJ
easat-8721	111	22	analysis	analysis	NOUN
easat-8721	111	23	techniques	technique	NOUN
easat-8721	111	24	.	.	PUNCT
easat-8721	112	1	based	base	VERB
easat-8721	112	2	on	on	ADP
easat-8721	112	3	the	the	DET
easat-8721	112	4	background	background	NOUN
easat-8721	112	5	,	,	PUNCT
easat-8721	112	6	problem	problem	NOUN
easat-8721	112	7	formulation	formulation	NOUN
easat-8721	112	8	,	,	PUNCT
easat-8721	112	9	research	research	NOUN
easat-8721	112	10	objectives	objective	NOUN
easat-8721	112	11	,	,	PUNCT
easat-8721	112	12	and	and	CCONJ
easat-8721	112	13	literature	literature	NOUN
easat-8721	112	14	review	review	NOUN
easat-8721	112	15	that	that	PRON
easat-8721	112	16	has	have	AUX
easat-8721	112	17	been	be	AUX
easat-8721	112	18	studied	study	VERB
easat-8721	112	19	,	,	PUNCT
easat-8721	112	20	the	the	DET
easat-8721	112	21	hypotheses	hypothesis	NOUN
easat-8721	112	22	proposed	propose	VERB
easat-8721	112	23	are	be	AUX
easat-8721	112	24	as	as	SCONJ
easat-8721	112	25	follows	follow	VERB
easat-8721	112	26	:	:	PUNCT
easat-8721	112	27	h1	h1	PROPN
easat-8721	112	28	:	:	PUNCT
easat-8721	112	29	the	the	DET
easat-8721	112	30	influence	influence	NOUN
easat-8721	112	31	of	of	ADP
easat-8721	112	32	green	green	ADJ
easat-8721	112	33	marketing	marketing	NOUN
easat-8721	112	34	on	on	ADP
easat-8721	112	35	business	business	NOUN
easat-8721	112	36	performance	performance	NOUN
easat-8721	112	37	green	green	ADJ
easat-8721	112	38	marketing	marketing	NOUN
easat-8721	112	39	as	as	ADP
easat-8721	112	40	a	a	DET
easat-8721	112	41	strategy	strategy	NOUN
easat-8721	112	42	that	that	PRON
easat-8721	112	43	emphasizes	emphasize	VERB
easat-8721	112	44	the	the	DET
easat-8721	112	45	value	value	NOUN
easat-8721	112	46	of	of	ADP
easat-8721	112	47	environmental	environmental	ADJ
easat-8721	112	48	sustainability	sustainability	NOUN
easat-8721	112	49	has	have	AUX
easat-8721	112	50	been	be	AUX
easat-8721	112	51	proven	prove	VERB
easat-8721	112	52	to	to	PART
easat-8721	112	53	improve	improve	VERB
easat-8721	112	54	company	company	NOUN
easat-8721	112	55	image	image	NOUN
easat-8721	112	56	and	and	CCONJ
easat-8721	112	57	consumer	consumer	NOUN
easat-8721	112	58	loyalty	loyalty	NOUN
easat-8721	112	59	.	.	PUNCT
easat-8721	113	1	studies	study	NOUN
easat-8721	113	2	by	by	ADP
easat-8721	113	3	zhang	zhang	PROPN
easat-8721	113	4	and	and	CCONJ
easat-8721	113	5	berhe	berhe	VERB
easat-8721	113	6	[	[	X
easat-8721	113	7	28	28	NUM
easat-8721	113	8	]	]	X
easat-8721	113	9	;	;	PUNCT
easat-8721	113	10	shaukat	shaukat	PROPN
easat-8721	113	11	and	and	CCONJ
easat-8721	113	12	ming	ming	PROPN
easat-8721	114	1	[	[	X
easat-8721	114	2	29	29	NUM
easat-8721	114	3	]	]	PUNCT
easat-8721	114	4	and	and	CCONJ
easat-8721	114	5	pepple	pepple	PROPN
easat-8721	114	6	,	,	PUNCT
easat-8721	114	7	et	et	PROPN
easat-8721	114	8	al	al	PROPN
easat-8721	114	9	.	.	PUNCT
easat-8721	115	1	[	[	X
easat-8721	115	2	30	30	NUM
easat-8721	115	3	]	]	PUNCT
easat-8721	115	4	show	show	VERB
easat-8721	115	5	that	that	SCONJ
easat-8721	115	6	companies	company	NOUN
easat-8721	115	7	that	that	PRON
easat-8721	115	8	implement	implement	VERB
easat-8721	115	9	green	green	ADJ
easat-8721	115	10	marketing	marketing	NOUN
easat-8721	115	11	strategies	strategy	NOUN
easat-8721	115	12	experience	experience	VERB
easat-8721	115	13	improved	improve	VERB
easat-8721	115	14	performance	performance	NOUN
easat-8721	115	15	,	,	PUNCT
easat-8721	115	16	both	both	PRON
easat-8721	115	17	directly	directly	ADV
easat-8721	115	18	and	and	CCONJ
easat-8721	115	19	through	through	ADP
easat-8721	115	20	the	the	DET
easat-8721	115	21	effects	effect	NOUN
easat-8721	115	22	of	of	ADP
easat-8721	115	23	corporate	corporate	ADJ
easat-8721	115	24	reputation	reputation	NOUN
easat-8721	115	25	and	and	CCONJ
easat-8721	115	26	social	social	ADJ
easat-8721	115	27	responsibility	responsibility	NOUN
easat-8721	115	28	.	.	PUNCT
easat-8721	116	1	h2	h2	NOUN
easat-8721	116	2	:	:	PUNCT
easat-8721	116	3	allegedly	allegedly	ADV
easat-8721	116	4	,	,	PUNCT
easat-8721	116	5	green	green	ADJ
easat-8721	116	6	marketing	marketing	NOUN
easat-8721	116	7	has	have	VERB
easat-8721	116	8	a	a	DET
easat-8721	116	9	positive	positive	ADJ
easat-8721	116	10	and	and	CCONJ
easat-8721	116	11	significant	significant	ADJ
easat-8721	116	12	effect	effect	NOUN
easat-8721	116	13	on	on	ADP
easat-8721	116	14	business	business	NOUN
easat-8721	116	15	performance	performance	NOUN
easat-8721	116	16	.	.	PUNCT
easat-8721	117	1	h2	h2	NOUN
easat-8721	117	2	:	:	PUNCT
easat-8721	117	3	the	the	DET
easat-8721	117	4	influence	influence	NOUN
easat-8721	117	5	of	of	ADP
easat-8721	117	6	digital	digital	ADJ
easat-8721	117	7	marketing	marketing	NOUN
easat-8721	117	8	on	on	ADP
easat-8721	117	9	business	business	NOUN
easat-8721	117	10	performance	performance	NOUN
easat-8721	117	11	digital	digital	ADJ
easat-8721	117	12	marketing	marketing	NOUN
easat-8721	117	13	allows	allow	VERB
easat-8721	117	14	companies	company	NOUN
easat-8721	117	15	to	to	PART
easat-8721	117	16	reach	reach	VERB
easat-8721	117	17	consumers	consumer	NOUN
easat-8721	117	18	more	more	ADV
easat-8721	117	19	broadly	broadly	ADV
easat-8721	117	20	,	,	PUNCT
easat-8721	117	21	efficiently	efficiently	ADV
easat-8721	117	22	,	,	PUNCT
easat-8721	117	23	and	and	CCONJ
easat-8721	117	24	measurably	measurably	ADV
easat-8721	117	25	.	.	PUNCT
easat-8721	118	1	in	in	ADP
easat-8721	118	2	a	a	DET
easat-8721	118	3	business	business	NOUN
easat-8721	118	4	context	context	NOUN
easat-8721	118	5	,	,	PUNCT
easat-8721	118	6	the	the	DET
easat-8721	118	7	use	use	NOUN
easat-8721	118	8	of	of	ADP
easat-8721	118	9	digital	digital	ADJ
easat-8721	118	10	media	medium	NOUN
easat-8721	118	11	such	such	ADJ
easat-8721	118	12	as	as	ADP
easat-8721	118	13	social	social	ADJ
easat-8721	118	14	media	medium	NOUN
easat-8721	118	15	,	,	PUNCT
easat-8721	118	16	email	email	NOUN
easat-8721	118	17	marketing	marketing	NOUN
easat-8721	118	18	,	,	PUNCT
easat-8721	118	19	and	and	CCONJ
easat-8721	118	20	seo	seo	NOUN
easat-8721	118	21	increases	increase	VERB
easat-8721	118	22	brand	brand	NOUN
easat-8721	118	23	awareness	awareness	NOUN
easat-8721	118	24	and	and	CCONJ
easat-8721	118	25	promotional	promotional	ADJ
easat-8721	118	26	effectiveness	effectiveness	NOUN
easat-8721	118	27	,	,	PUNCT
easat-8721	118	28	which	which	PRON
easat-8721	118	29	can	can	AUX
easat-8721	118	30	ultimately	ultimately	ADV
easat-8721	118	31	improve	improve	VERB
easat-8721	118	32	business	business	NOUN
easat-8721	118	33	performance	performance	NOUN
easat-8721	118	34	.	.	PUNCT
easat-8721	119	1	research	research	NOUN
easat-8721	119	2	by	by	ADP
easat-8721	119	3	deku	deku	PROPN
easat-8721	119	4	,	,	PUNCT
easat-8721	119	5	et	et	PROPN
easat-8721	119	6	al	al	PROPN
easat-8721	119	7	.	.	PUNCT
easat-8721	120	1	[	[	X
easat-8721	120	2	31	31	NUM
easat-8721	120	3	]	]	PUNCT
easat-8721	120	4	and	and	CCONJ
easat-8721	120	5	udayana	udayana	PROPN
easat-8721	120	6	,	,	PUNCT
easat-8721	120	7	et	et	PROPN
easat-8721	120	8	al	al	PROPN
easat-8721	120	9	.	.	PUNCT
easat-8721	121	1	[	[	X
easat-8721	121	2	32	32	NUM
easat-8721	121	3	]	]	PUNCT
easat-8721	121	4	shows	show	VERB
easat-8721	121	5	that	that	SCONJ
easat-8721	121	6	digital	digital	ADJ
easat-8721	121	7	marketing	marketing	NOUN
easat-8721	121	8	has	have	VERB
easat-8721	121	9	a	a	DET
easat-8721	121	10	positive	positive	ADJ
easat-8721	121	11	and	and	CCONJ
easat-8721	121	12	significant	significant	ADJ
easat-8721	121	13	influence	influence	NOUN
easat-8721	121	14	on	on	ADP
easat-8721	121	15	business	business	NOUN
easat-8721	121	16	performance	performance	NOUN
easat-8721	121	17	,	,	PUNCT
easat-8721	121	18	especially	especially	ADV
easat-8721	121	19	in	in	ADP
easat-8721	121	20	emerging	emerge	VERB
easat-8721	121	21	markets	market	NOUN
easat-8721	121	22	.	.	PUNCT
easat-8721	122	1	h1	h1	PROPN
easat-8721	122	2	:	:	PUNCT
easat-8721	122	3	allegedly	allegedly	ADV
easat-8721	122	4	,	,	PUNCT
easat-8721	122	5	digital	digital	ADJ
easat-8721	122	6	marketing	marketing	NOUN
easat-8721	122	7	has	have	VERB
easat-8721	122	8	a	a	DET
easat-8721	122	9	positive	positive	ADJ
easat-8721	122	10	and	and	CCONJ
easat-8721	122	11	significant	significant	ADJ
easat-8721	122	12	effect	effect	NOUN
easat-8721	122	13	on	on	ADP
easat-8721	122	14	business	business	NOUN
easat-8721	122	15	performance	performance	NOUN
easat-8721	122	16	.	.	PUNCT
easat-8721	123	1	h3	h3	NOUN
easat-8721	123	2	:	:	PUNCT
easat-8721	123	3	the	the	DET
easat-8721	123	4	influence	influence	NOUN
easat-8721	123	5	of	of	ADP
easat-8721	123	6	green	green	ADJ
easat-8721	123	7	marketing	marketing	NOUN
easat-8721	123	8	on	on	ADP
easat-8721	123	9	market	market	NOUN
easat-8721	123	10	orientation	orientation	NOUN
easat-8721	123	11	723	723	NUM
easat-8721	123	12	edelweiss	edelweiss	PROPN
easat-8721	123	13	applied	apply	VERB
easat-8721	123	14	science	science	NOUN
easat-8721	123	15	and	and	CCONJ
easat-8721	123	16	technology	technology	NOUN
easat-8721	123	17	issn	issn	PROPN
easat-8721	123	18	:	:	PUNCT
easat-8721	123	19	2576	2576	NUM
easat-8721	123	20	-	-	SYM
easat-8721	123	21	8484	8484	NUM
easat-8721	123	22	vol	vol	NOUN
easat-8721	123	23	.	.	PROPN
easat-8721	124	1	9	9	NUM
easat-8721	124	2	,	,	PUNCT
easat-8721	124	3	no	no	INTJ
easat-8721	124	4	.	.	NOUN
easat-8721	124	5	7	7	NUM
easat-8721	124	6	:	:	PUNCT
easat-8721	124	7	719	719	NUM
easat-8721	124	8	-	-	SYM
easat-8721	124	9	732	732	NUM
easat-8721	124	10	,	,	PUNCT
easat-8721	124	11	2025	2025	NUM
easat-8721	124	12	doi	doi	NOUN
easat-8721	124	13	:	:	PUNCT
easat-8721	124	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	124	15	©	©	PROPN
easat-8721	124	16	2025	2025	NUM
easat-8721	124	17	by	by	ADP
easat-8721	124	18	the	the	DET
easat-8721	124	19	authors	author	NOUN
easat-8721	124	20	;	;	PUNCT
easat-8721	124	21	licensee	licensee	PROPN
easat-8721	124	22	learning	learning	NOUN
easat-8721	124	23	gate	gate	VERB
easat-8721	124	24	green	green	ADJ
easat-8721	124	25	marketing	marketing	PROPN
easat-8721	124	26	not	not	PART
easat-8721	124	27	only	only	ADV
easat-8721	124	28	focuses	focus	VERB
easat-8721	124	29	on	on	ADP
easat-8721	124	30	sustainability	sustainability	NOUN
easat-8721	124	31	but	but	CCONJ
easat-8721	124	32	also	also	ADV
easat-8721	124	33	demands	demand	VERB
easat-8721	124	34	an	an	DET
easat-8721	124	35	understanding	understanding	NOUN
easat-8721	124	36	of	of	ADP
easat-8721	124	37	the	the	DET
easat-8721	124	38	market	market	NOUN
easat-8721	124	39	dynamics	dynamic	NOUN
easat-8721	124	40	that	that	PRON
easat-8721	124	41	support	support	VERB
easat-8721	124	42	environmentally	environmentally	ADV
easat-8721	124	43	friendly	friendly	ADJ
easat-8721	124	44	products	product	NOUN
easat-8721	124	45	.	.	PUNCT
easat-8721	125	1	this	this	DET
easat-8721	125	2	strategy	strategy	NOUN
easat-8721	125	3	demands	demand	VERB
easat-8721	125	4	that	that	SCONJ
easat-8721	125	5	companies	company	NOUN
easat-8721	125	6	be	be	VERB
easat-8721	125	7	more	more	ADV
easat-8721	125	8	responsive	responsive	ADJ
easat-8721	125	9	to	to	ADP
easat-8721	125	10	consumer	consumer	NOUN
easat-8721	125	11	values	value	NOUN
easat-8721	125	12	and	and	CCONJ
easat-8721	125	13	developments	development	NOUN
easat-8721	125	14	in	in	ADP
easat-8721	125	15	environmental	environmental	ADJ
easat-8721	125	16	trends	trend	NOUN
easat-8721	125	17	.	.	PUNCT
easat-8721	126	1	research	research	NOUN
easat-8721	126	2	by	by	ADP
easat-8721	126	3	sampaio	sampaio	PROPN
easat-8721	126	4	,	,	PUNCT
easat-8721	126	5	et	et	PROPN
easat-8721	126	6	al	al	PROPN
easat-8721	126	7	.	.	PUNCT
easat-8721	127	1	[	[	X
easat-8721	127	2	33	33	NUM
easat-8721	127	3	]	]	PUNCT
easat-8721	127	4	indicates	indicate	VERB
easat-8721	127	5	that	that	SCONJ
easat-8721	127	6	green	green	ADJ
easat-8721	127	7	marketing	marketing	NOUN
easat-8721	127	8	elements	element	NOUN
easat-8721	127	9	such	such	ADJ
easat-8721	127	10	as	as	ADP
easat-8721	127	11	pricing	pricing	NOUN
easat-8721	127	12	strategies	strategy	NOUN
easat-8721	127	13	and	and	CCONJ
easat-8721	127	14	promotions	promotion	NOUN
easat-8721	127	15	can	can	AUX
easat-8721	127	16	strengthen	strengthen	VERB
easat-8721	127	17	market	market	NOUN
easat-8721	127	18	orientation	orientation	NOUN
easat-8721	127	19	.	.	PUNCT
easat-8721	128	1	h3	h3	NOUN
easat-8721	128	2	:	:	PUNCT
easat-8721	128	3	allegedly	allegedly	ADV
easat-8721	128	4	,	,	PUNCT
easat-8721	128	5	green	green	ADJ
easat-8721	128	6	marketing	marketing	NOUN
easat-8721	128	7	has	have	VERB
easat-8721	128	8	a	a	DET
easat-8721	128	9	positive	positive	ADJ
easat-8721	128	10	and	and	CCONJ
easat-8721	128	11	significant	significant	ADJ
easat-8721	128	12	effect	effect	NOUN
easat-8721	128	13	on	on	ADP
easat-8721	128	14	market	market	NOUN
easat-8721	128	15	orientation	orientation	NOUN
easat-8721	128	16	.	.	PUNCT
easat-8721	129	1	h4	h4	NOUN
easat-8721	129	2	:	:	PUNCT
easat-8721	129	3	the	the	DET
easat-8721	129	4	influence	influence	NOUN
easat-8721	129	5	of	of	ADP
easat-8721	129	6	digital	digital	ADJ
easat-8721	129	7	marketing	marketing	NOUN
easat-8721	129	8	on	on	ADP
easat-8721	129	9	market	market	NOUN
easat-8721	129	10	orientation	orientation	NOUN
easat-8721	129	11	digital	digital	ADJ
easat-8721	129	12	marketing	marketing	NOUN
easat-8721	129	13	provides	provide	VERB
easat-8721	129	14	direct	direct	ADJ
easat-8721	129	15	access	access	NOUN
easat-8721	129	16	to	to	ADP
easat-8721	129	17	consumer	consumer	NOUN
easat-8721	129	18	data	datum	NOUN
easat-8721	129	19	and	and	CCONJ
easat-8721	129	20	behavior	behavior	NOUN
easat-8721	129	21	,	,	PUNCT
easat-8721	129	22	which	which	PRON
easat-8721	129	23	supports	support	VERB
easat-8721	129	24	companies	company	NOUN
easat-8721	129	25	in	in	ADP
easat-8721	129	26	understanding	understanding	NOUN
easat-8721	129	27	and	and	CCONJ
easat-8721	129	28	responding	respond	VERB
easat-8721	129	29	to	to	ADP
easat-8721	129	30	market	market	NOUN
easat-8721	129	31	needs	need	NOUN
easat-8721	129	32	.	.	PUNCT
easat-8721	130	1	suryadi	suryadi	PROPN
easat-8721	130	2	,	,	PUNCT
easat-8721	130	3	et	et	PROPN
easat-8721	130	4	al	al	PROPN
easat-8721	130	5	.	.	PUNCT
easat-8721	131	1	[	[	X
easat-8721	131	2	34	34	NUM
easat-8721	131	3	]	]	PUNCT
easat-8721	131	4	found	find	VERB
easat-8721	131	5	that	that	SCONJ
easat-8721	131	6	digital	digital	ADJ
easat-8721	131	7	marketing	marketing	NOUN
easat-8721	131	8	encourages	encourage	VERB
easat-8721	131	9	innovation	innovation	NOUN
easat-8721	131	10	in	in	ADP
easat-8721	131	11	market	market	NOUN
easat-8721	131	12	orientation	orientation	NOUN
easat-8721	131	13	and	and	CCONJ
easat-8721	131	14	increases	increase	VERB
easat-8721	131	15	the	the	DET
easat-8721	131	16	capacity	capacity	NOUN
easat-8721	131	17	of	of	ADP
easat-8721	131	18	companies	company	NOUN
easat-8721	131	19	to	to	PART
easat-8721	131	20	understand	understand	VERB
easat-8721	131	21	consumers	consumer	NOUN
easat-8721	131	22	and	and	CCONJ
easat-8721	131	23	competitors	competitor	NOUN
easat-8721	131	24	.	.	PUNCT
easat-8721	132	1	similarly	similarly	ADV
easat-8721	132	2	,	,	PUNCT
easat-8721	132	3	pereira	pereira	PROPN
easat-8721	132	4	,	,	PUNCT
easat-8721	132	5	et	et	PROPN
easat-8721	132	6	al	al	PROPN
easat-8721	132	7	.	.	PUNCT
easat-8721	133	1	[	[	X
easat-8721	133	2	21	21	NUM
easat-8721	133	3	]	]	PUNCT
easat-8721	133	4	emphasized	emphasize	VERB
easat-8721	133	5	that	that	SCONJ
easat-8721	133	6	digital	digital	ADJ
easat-8721	133	7	marketing	marketing	NOUN
easat-8721	133	8	capabilities	capability	NOUN
easat-8721	133	9	significantly	significantly	ADV
easat-8721	133	10	enhance	enhance	VERB
easat-8721	133	11	an	an	DET
easat-8721	133	12	organization	organization	NOUN
easat-8721	133	13	’s	’s	PART
easat-8721	133	14	responsiveness	responsiveness	NOUN
easat-8721	133	15	to	to	ADP
easat-8721	133	16	market	market	NOUN
easat-8721	133	17	dynamics	dynamic	NOUN
easat-8721	133	18	.	.	PUNCT
easat-8721	134	1	rahman	rahman	PROPN
easat-8721	134	2	and	and	CCONJ
easat-8721	134	3	farida	farida	NOUN
easat-8721	135	1	[	[	X
easat-8721	135	2	23	23	NUM
easat-8721	135	3	]	]	PUNCT
easat-8721	135	4	also	also	ADV
easat-8721	135	5	support	support	VERB
easat-8721	135	6	the	the	DET
easat-8721	135	7	view	view	NOUN
easat-8721	135	8	that	that	SCONJ
easat-8721	135	9	data	data	NOUN
easat-8721	135	10	-	-	PUNCT
easat-8721	135	11	driven	drive	VERB
easat-8721	135	12	digital	digital	ADJ
easat-8721	135	13	strategies	strategy	NOUN
easat-8721	135	14	strengthen	strengthen	VERB
easat-8721	135	15	firms	firm	NOUN
easat-8721	135	16	’	'	PUNCT
easat-8721	135	17	abilities	ability	NOUN
easat-8721	135	18	to	to	PART
easat-8721	135	19	detect	detect	VERB
easat-8721	135	20	and	and	CCONJ
easat-8721	135	21	react	react	VERB
easat-8721	135	22	to	to	ADP
easat-8721	135	23	customer	customer	NOUN
easat-8721	135	24	preferences	preference	NOUN
easat-8721	135	25	.	.	PUNCT
easat-8721	136	1	h4	h4	NOUN
easat-8721	136	2	:	:	PUNCT
easat-8721	136	3	allegedly	allegedly	ADV
easat-8721	136	4	,	,	PUNCT
easat-8721	136	5	digital	digital	ADJ
easat-8721	136	6	marketing	marketing	NOUN
easat-8721	136	7	has	have	VERB
easat-8721	136	8	a	a	DET
easat-8721	136	9	positive	positive	ADJ
easat-8721	136	10	and	and	CCONJ
easat-8721	136	11	significant	significant	ADJ
easat-8721	136	12	effect	effect	NOUN
easat-8721	136	13	on	on	ADP
easat-8721	136	14	market	market	NOUN
easat-8721	136	15	orientation	orientation	NOUN
easat-8721	136	16	.	.	PUNCT
easat-8721	137	1	h5	h5	PROPN
easat-8721	137	2	:	:	PUNCT
easat-8721	137	3	the	the	DET
easat-8721	137	4	influence	influence	NOUN
easat-8721	137	5	of	of	ADP
easat-8721	137	6	market	market	NOUN
easat-8721	137	7	orientation	orientation	NOUN
easat-8721	137	8	on	on	ADP
easat-8721	137	9	business	business	NOUN
easat-8721	137	10	performance	performance	NOUN
easat-8721	137	11	market	market	NOUN
easat-8721	137	12	orientation	orientation	NOUN
easat-8721	137	13	is	be	AUX
easat-8721	137	14	the	the	DET
easat-8721	137	15	ability	ability	NOUN
easat-8721	137	16	of	of	ADP
easat-8721	137	17	an	an	DET
easat-8721	137	18	organization	organization	NOUN
easat-8721	137	19	to	to	PART
easat-8721	137	20	understand	understand	VERB
easat-8721	137	21	and	and	CCONJ
easat-8721	137	22	respond	respond	VERB
easat-8721	137	23	to	to	ADP
easat-8721	137	24	market	market	NOUN
easat-8721	137	25	needs	need	VERB
easat-8721	137	26	more	more	ADV
easat-8721	137	27	effectively	effectively	ADV
easat-8721	137	28	than	than	ADP
easat-8721	137	29	competitors	competitor	NOUN
easat-8721	137	30	.	.	PUNCT
easat-8721	138	1	research	research	NOUN
easat-8721	138	2	by	by	ADP
easat-8721	138	3	octavia	octavia	PROPN
easat-8721	138	4	,	,	PUNCT
easat-8721	138	5	et	et	PROPN
easat-8721	138	6	al	al	PROPN
easat-8721	138	7	.	.	PUNCT
easat-8721	139	1	[	[	X
easat-8721	139	2	35	35	NUM
easat-8721	139	3	]	]	PUNCT
easat-8721	139	4	and	and	CCONJ
easat-8721	139	5	fikri	fikri	PROPN
easat-8721	139	6	,	,	PUNCT
easat-8721	139	7	et	et	PROPN
easat-8721	139	8	al	al	PROPN
easat-8721	139	9	.	.	PUNCT
easat-8721	140	1	[	[	X
easat-8721	140	2	36	36	NUM
easat-8721	140	3	]	]	PUNCT
easat-8721	140	4	shows	show	VERB
easat-8721	140	5	that	that	SCONJ
easat-8721	140	6	market	market	NOUN
easat-8721	140	7	orientation	orientation	NOUN
easat-8721	140	8	has	have	VERB
easat-8721	140	9	a	a	DET
easat-8721	140	10	direct	direct	ADJ
easat-8721	140	11	impact	impact	NOUN
easat-8721	140	12	on	on	ADP
easat-8721	140	13	improving	improve	VERB
easat-8721	140	14	business	business	NOUN
easat-8721	140	15	performance	performance	NOUN
easat-8721	140	16	in	in	ADP
easat-8721	140	17	various	various	ADJ
easat-8721	140	18	sectors	sector	NOUN
easat-8721	140	19	.	.	PUNCT
easat-8721	141	1	h5	h5	PROPN
easat-8721	141	2	:	:	PUNCT
easat-8721	141	3	allegedly	allegedly	ADV
easat-8721	141	4	,	,	PUNCT
easat-8721	141	5	market	market	NOUN
easat-8721	141	6	orientation	orientation	NOUN
easat-8721	141	7	has	have	VERB
easat-8721	141	8	a	a	DET
easat-8721	141	9	positive	positive	ADJ
easat-8721	141	10	and	and	CCONJ
easat-8721	141	11	significant	significant	ADJ
easat-8721	141	12	effect	effect	NOUN
easat-8721	141	13	on	on	ADP
easat-8721	141	14	business	business	NOUN
easat-8721	141	15	performance	performance	NOUN
easat-8721	141	16	.	.	PUNCT
easat-8721	142	1	h6	h6	PROPN
easat-8721	142	2	:	:	PUNCT
easat-8721	142	3	the	the	DET
easat-8721	142	4	influence	influence	NOUN
easat-8721	142	5	of	of	ADP
easat-8721	142	6	green	green	ADJ
easat-8721	142	7	marketing	marketing	NOUN
easat-8721	142	8	on	on	ADP
easat-8721	142	9	business	business	NOUN
easat-8721	142	10	performance	performance	NOUN
easat-8721	142	11	through	through	ADP
easat-8721	142	12	market	market	NOUN
easat-8721	142	13	orientation	orientation	NOUN
easat-8721	142	14	companies	company	NOUN
easat-8721	142	15	that	that	PRON
easat-8721	142	16	implement	implement	VERB
easat-8721	142	17	green	green	ADJ
easat-8721	142	18	marketing	marketing	NOUN
easat-8721	142	19	are	be	AUX
easat-8721	142	20	required	require	VERB
easat-8721	142	21	to	to	PART
easat-8721	142	22	understand	understand	VERB
easat-8721	142	23	the	the	DET
easat-8721	142	24	needs	need	NOUN
easat-8721	142	25	and	and	CCONJ
easat-8721	142	26	preferences	preference	NOUN
easat-8721	142	27	of	of	ADP
easat-8721	142	28	the	the	DET
easat-8721	142	29	market	market	NOUN
easat-8721	142	30	that	that	PRON
easat-8721	142	31	supports	support	VERB
easat-8721	142	32	sustainability	sustainability	NOUN
easat-8721	142	33	.	.	PUNCT
easat-8721	143	1	this	this	DET
easat-8721	143	2	strategy	strategy	NOUN
easat-8721	143	3	strengthens	strengthen	VERB
easat-8721	143	4	market	market	NOUN
easat-8721	143	5	orientation	orientation	NOUN
easat-8721	143	6	and	and	CCONJ
easat-8721	143	7	indirectly	indirectly	ADV
easat-8721	143	8	impacts	impact	VERB
easat-8721	143	9	business	business	NOUN
easat-8721	143	10	performance	performance	NOUN
easat-8721	143	11	.	.	PUNCT
easat-8721	144	1	a	a	DET
easat-8721	144	2	study	study	NOUN
easat-8721	144	3	by	by	ADP
easat-8721	144	4	sampaio	sampaio	PROPN
easat-8721	144	5	,	,	PUNCT
easat-8721	144	6	et	et	PROPN
easat-8721	144	7	al	al	PROPN
easat-8721	144	8	.	.	PUNCT
easat-8721	145	1	[	[	X
easat-8721	145	2	33	33	NUM
easat-8721	145	3	]	]	PUNCT
easat-8721	145	4	supports	support	VERB
easat-8721	145	5	the	the	DET
easat-8721	145	6	relationship	relationship	NOUN
easat-8721	145	7	between	between	ADP
easat-8721	145	8	green	green	ADJ
easat-8721	145	9	marketing	marketing	NOUN
easat-8721	145	10	,	,	PUNCT
easat-8721	145	11	market	market	NOUN
easat-8721	145	12	orientation	orientation	NOUN
easat-8721	145	13	,	,	PUNCT
easat-8721	145	14	and	and	CCONJ
easat-8721	145	15	business	business	NOUN
easat-8721	145	16	performance	performance	NOUN
easat-8721	145	17	.	.	PUNCT
easat-8721	146	1	h6	h6	NOUN
easat-8721	146	2	:	:	PUNCT
easat-8721	146	3	allegedly	allegedly	ADV
easat-8721	146	4	,	,	PUNCT
easat-8721	146	5	green	green	ADJ
easat-8721	146	6	marketing	marketing	NOUN
easat-8721	146	7	has	have	VERB
easat-8721	146	8	a	a	DET
easat-8721	146	9	positive	positive	ADJ
easat-8721	146	10	and	and	CCONJ
easat-8721	146	11	significant	significant	ADJ
easat-8721	146	12	effect	effect	NOUN
easat-8721	146	13	on	on	ADP
easat-8721	146	14	business	business	NOUN
easat-8721	146	15	performance	performance	NOUN
easat-8721	146	16	through	through	ADP
easat-8721	146	17	market	market	NOUN
easat-8721	146	18	orientation	orientation	NOUN
easat-8721	146	19	.	.	PUNCT
easat-8721	147	1	h7	h7	NOUN
easat-8721	147	2	:	:	PUNCT
easat-8721	147	3	influence	influence	NOUN
easat-8721	147	4	of	of	ADP
easat-8721	147	5	digital	digital	ADJ
easat-8721	147	6	marketing	marketing	NOUN
easat-8721	147	7	on	on	ADP
easat-8721	147	8	business	business	NOUN
easat-8721	147	9	performance	performance	NOUN
easat-8721	147	10	via	via	ADP
easat-8721	147	11	market	market	NOUN
easat-8721	147	12	orientation	orientation	NOUN
easat-8721	147	13	digital	digital	ADJ
easat-8721	147	14	marketing	marketing	NOUN
easat-8721	147	15	equips	equip	VERB
easat-8721	147	16	firms	firm	NOUN
easat-8721	147	17	with	with	ADP
easat-8721	147	18	valuable	valuable	ADJ
easat-8721	147	19	real	real	ADJ
easat-8721	147	20	-	-	PUNCT
easat-8721	147	21	time	time	NOUN
easat-8721	147	22	data	datum	NOUN
easat-8721	147	23	and	and	CCONJ
easat-8721	147	24	analytics	analytic	NOUN
easat-8721	147	25	,	,	PUNCT
easat-8721	147	26	enhancing	enhance	VERB
easat-8721	147	27	customer	customer	NOUN
easat-8721	147	28	insight	insight	NOUN
easat-8721	147	29	,	,	PUNCT
easat-8721	147	30	competitive	competitive	ADJ
easat-8721	147	31	awareness	awareness	NOUN
easat-8721	147	32	,	,	PUNCT
easat-8721	147	33	and	and	CCONJ
easat-8721	147	34	inter	inter	ADJ
easat-8721	147	35	-	-	ADJ
easat-8721	147	36	functional	functional	ADJ
easat-8721	147	37	coordination	coordination	NOUN
easat-8721	147	38	—	—	PUNCT
easat-8721	147	39	all	all	DET
easat-8721	147	40	key	key	ADJ
easat-8721	147	41	components	component	NOUN
easat-8721	147	42	of	of	ADP
easat-8721	147	43	market	market	NOUN
easat-8721	147	44	orientation	orientation	NOUN
easat-8721	147	45	[	[	X
easat-8721	147	46	21	21	NUM
easat-8721	147	47	,	,	PUNCT
easat-8721	147	48	23	23	NUM
easat-8721	147	49	]	]	PUNCT
easat-8721	147	50	.	.	PUNCT
easat-8721	148	1	this	this	PRON
easat-8721	148	2	strengthened	strengthen	VERB
easat-8721	148	3	market	market	NOUN
easat-8721	148	4	orientation	orientation	NOUN
easat-8721	148	5	then	then	ADV
easat-8721	148	6	contributes	contribute	VERB
easat-8721	148	7	to	to	ADP
easat-8721	148	8	improved	improve	VERB
easat-8721	148	9	business	business	NOUN
easat-8721	148	10	performance	performance	NOUN
easat-8721	148	11	.	.	PUNCT
easat-8721	149	1	recent	recent	ADJ
easat-8721	149	2	studies	study	NOUN
easat-8721	149	3	confirm	confirm	VERB
easat-8721	149	4	this	this	DET
easat-8721	149	5	mediated	mediate	VERB
easat-8721	149	6	relationship	relationship	NOUN
easat-8721	149	7	:	:	PUNCT
easat-8721	149	8	a	a	DET
easat-8721	149	9	2023	2023	NUM
easat-8721	149	10	study	study	NOUN
easat-8721	149	11	in	in	ADP
easat-8721	149	12	indonesian	indonesian	ADJ
easat-8721	149	13	smes	smes	PROPN
easat-8721	149	14	found	find	VERB
easat-8721	149	15	that	that	SCONJ
easat-8721	149	16	digital	digital	ADJ
easat-8721	149	17	marketing	marketing	NOUN
easat-8721	149	18	capabilities	capability	NOUN
easat-8721	149	19	significantly	significantly	ADV
easat-8721	149	20	enhance	enhance	VERB
easat-8721	149	21	market	market	NOUN
easat-8721	149	22	orientation	orientation	NOUN
easat-8721	149	23	,	,	PUNCT
easat-8721	149	24	which	which	PRON
easat-8721	149	25	in	in	ADP
easat-8721	149	26	turn	turn	NOUN
easat-8721	149	27	boosts	boost	VERB
easat-8721	149	28	firm	firm	ADJ
easat-8721	149	29	performance	performance	NOUN
easat-8721	149	30	outcomes	outcome	NOUN
easat-8721	150	1	[	[	X
easat-8721	150	2	34	34	NUM
easat-8721	150	3	]	]	PUNCT
easat-8721	150	4	.	.	PUNCT
easat-8721	151	1	therefore	therefore	ADV
easat-8721	151	2	,	,	PUNCT
easat-8721	151	3	it	it	PRON
easat-8721	151	4	is	be	AUX
easat-8721	151	5	hypothesized	hypothesize	VERB
easat-8721	151	6	that	that	SCONJ
easat-8721	151	7	:	:	PUNCT
easat-8721	151	8	h7	h7	PROPN
easat-8721	151	9	:	:	PUNCT
easat-8721	151	10	digital	digital	ADJ
easat-8721	151	11	marketing	marketing	NOUN
easat-8721	151	12	has	have	VERB
easat-8721	151	13	a	a	DET
easat-8721	151	14	positive	positive	ADJ
easat-8721	151	15	and	and	CCONJ
easat-8721	151	16	significant	significant	ADJ
easat-8721	151	17	effect	effect	NOUN
easat-8721	151	18	on	on	ADP
easat-8721	151	19	business	business	NOUN
easat-8721	151	20	performance	performance	NOUN
easat-8721	151	21	through	through	ADP
easat-8721	151	22	the	the	DET
easat-8721	151	23	mediating	mediate	VERB
easat-8721	151	24	role	role	NOUN
easat-8721	151	25	of	of	ADP
easat-8721	151	26	market	market	NOUN
easat-8721	151	27	orientation	orientation	NOUN
easat-8721	151	28	.	.	PUNCT
easat-8721	152	1	3	3	X
easat-8721	152	2	.	.	X
easat-8721	152	3	research	research	NOUN
easat-8721	152	4	method	method	NOUN
easat-8721	152	5	this	this	DET
easat-8721	152	6	study	study	NOUN
easat-8721	152	7	employed	employ	VERB
easat-8721	152	8	a	a	DET
easat-8721	152	9	quantitative	quantitative	ADJ
easat-8721	152	10	research	research	NOUN
easat-8721	152	11	design	design	NOUN
easat-8721	152	12	using	use	VERB
easat-8721	152	13	a	a	DET
easat-8721	152	14	survey	survey	NOUN
easat-8721	152	15	method	method	NOUN
easat-8721	152	16	to	to	PART
easat-8721	152	17	examine	examine	VERB
easat-8721	152	18	the	the	DET
easat-8721	152	19	effects	effect	NOUN
easat-8721	152	20	of	of	ADP
easat-8721	152	21	digital	digital	ADJ
easat-8721	152	22	marketing	marketing	NOUN
easat-8721	152	23	and	and	CCONJ
easat-8721	152	24	green	green	ADJ
easat-8721	152	25	marketing	marketing	NOUN
easat-8721	152	26	on	on	ADP
easat-8721	152	27	business	business	NOUN
easat-8721	152	28	performance	performance	NOUN
easat-8721	152	29	,	,	PUNCT
easat-8721	152	30	mediated	mediate	VERB
easat-8721	152	31	by	by	ADP
easat-8721	152	32	market	market	NOUN
easat-8721	152	33	orientation	orientation	NOUN
easat-8721	152	34	.	.	PUNCT
easat-8721	153	1	data	datum	NOUN
easat-8721	153	2	were	be	AUX
easat-8721	153	3	collected	collect	VERB
easat-8721	153	4	through	through	ADP
easat-8721	153	5	a	a	DET
easat-8721	153	6	structured	structured	ADJ
easat-8721	153	7	online	online	ADJ
easat-8721	153	8	questionnaire	questionnaire	NOUN
easat-8721	153	9	distributed	distribute	VERB
easat-8721	153	10	to	to	ADP
easat-8721	153	11	electric	electric	ADJ
easat-8721	153	12	vehicle	vehicle	NOUN
easat-8721	153	13	users	user	NOUN
easat-8721	153	14	in	in	ADP
easat-8721	153	15	makassar	makassar	PROPN
easat-8721	153	16	city	city	PROPN
easat-8721	153	17	,	,	PUNCT
easat-8721	153	18	selected	select	VERB
easat-8721	153	19	through	through	ADP
easat-8721	153	20	purposive	purposive	ADJ
easat-8721	153	21	sampling	sampling	NOUN
easat-8721	153	22	based	base	VERB
easat-8721	153	23	on	on	ADP
easat-8721	153	24	criteria	criterion	NOUN
easat-8721	153	25	such	such	ADJ
easat-8721	153	26	as	as	ADP
easat-8721	153	27	vehicle	vehicle	NOUN
easat-8721	153	28	type	type	NOUN
easat-8721	153	29	and	and	CCONJ
easat-8721	153	30	educational	educational	ADJ
easat-8721	153	31	background	background	NOUN
easat-8721	153	32	.	.	PUNCT
easat-8721	154	1	the	the	DET
easat-8721	154	2	sample	sample	NOUN
easat-8721	154	3	size	size	NOUN
easat-8721	154	4	of	of	ADP
easat-8721	154	5	138	138	NUM
easat-8721	154	6	respondents	respondent	NOUN
easat-8721	154	7	was	be	AUX
easat-8721	154	8	determined	determine	VERB
easat-8721	154	9	using	use	VERB
easat-8721	154	10	the	the	DET
easat-8721	154	11	sem	sem	ADJ
easat-8721	154	12	-	-	PUNCT
easat-8721	154	13	pls	pls	NOUN
easat-8721	154	14	approach	approach	NOUN
easat-8721	154	15	,	,	PUNCT
easat-8721	154	16	aligning	align	VERB
easat-8721	154	17	with	with	ADP
easat-8721	154	18	recommendations	recommendation	NOUN
easat-8721	154	19	that	that	SCONJ
easat-8721	154	20	the	the	DET
easat-8721	154	21	minimum	minimum	ADJ
easat-8721	154	22	sample	sample	NOUN
easat-8721	154	23	should	should	AUX
easat-8721	154	24	be	be	AUX
easat-8721	154	25	5–10	5–10	ADJ
easat-8721	154	26	times	time	NOUN
easat-8721	154	27	the	the	DET
easat-8721	154	28	number	number	NOUN
easat-8721	154	29	of	of	ADP
easat-8721	154	30	indicators	indicator	NOUN
easat-8721	154	31	used	use	VERB
easat-8721	154	32	[	[	PUNCT
easat-8721	154	33	37	37	NUM
easat-8721	154	34	]	]	PUNCT
easat-8721	154	35	.	.	PUNCT
easat-8721	155	1	primary	primary	ADJ
easat-8721	155	2	data	datum	NOUN
easat-8721	155	3	were	be	AUX
easat-8721	155	4	obtained	obtain	VERB
easat-8721	155	5	from	from	ADP
easat-8721	155	6	the	the	DET
easat-8721	155	7	questionnaire	questionnaire	NOUN
easat-8721	155	8	,	,	PUNCT
easat-8721	155	9	while	while	SCONJ
easat-8721	155	10	secondary	secondary	ADJ
easat-8721	155	11	data	datum	NOUN
easat-8721	155	12	were	be	AUX
easat-8721	155	13	sourced	source	VERB
easat-8721	155	14	from	from	ADP
easat-8721	155	15	relevant	relevant	ADJ
easat-8721	155	16	academic	academic	ADJ
easat-8721	155	17	literature	literature	NOUN
easat-8721	155	18	.	.	PUNCT
easat-8721	156	1	instrument	instrument	NOUN
easat-8721	156	2	testing	testing	NOUN
easat-8721	156	3	involved	involve	VERB
easat-8721	156	4	evaluating	evaluate	VERB
easat-8721	156	5	validity	validity	NOUN
easat-8721	156	6	and	and	CCONJ
easat-8721	156	7	reliability	reliability	NOUN
easat-8721	156	8	using	use	VERB
easat-8721	156	9	the	the	DET
easat-8721	156	10	partial	partial	ADJ
easat-8721	156	11	least	least	ADJ
easat-8721	156	12	squares	square	NOUN
easat-8721	156	13	(	(	PUNCT
easat-8721	156	14	pls	pls	INTJ
easat-8721	156	15	)	)	PUNCT
easat-8721	156	16	analysis	analysis	NOUN
easat-8721	156	17	technique	technique	NOUN
easat-8721	156	18	.	.	PUNCT
easat-8721	157	1	convergent	convergent	ADJ
easat-8721	157	2	validity	validity	NOUN
easat-8721	157	3	was	be	AUX
easat-8721	157	4	confirmed	confirm	VERB
easat-8721	157	5	through	through	ADP
easat-8721	157	6	outer	outer	ADJ
easat-8721	157	7	loading	loading	NOUN
easat-8721	157	8	values	value	NOUN
easat-8721	157	9	exceeding	exceed	VERB
easat-8721	157	10	0.70	0.70	NUM
easat-8721	157	11	,	,	PUNCT
easat-8721	157	12	and	and	CCONJ
easat-8721	157	13	reliability	reliability	NOUN
easat-8721	157	14	was	be	AUX
easat-8721	157	15	assessed	assess	VERB
easat-8721	157	16	using	use	VERB
easat-8721	157	17	average	average	ADJ
easat-8721	157	18	variance	variance	NOUN
easat-8721	157	19	extracted	extract	VERB
easat-8721	157	20	(	(	PUNCT
easat-8721	157	21	ave	ave	NOUN
easat-8721	157	22	>	>	X
easat-8721	157	23	0.50	0.50	NUM
easat-8721	157	24	)	)	PUNCT
easat-8721	157	25	,	,	PUNCT
easat-8721	157	26	cronbach	cronbach	VERB
easat-8721	157	27	’s	’s	PART
easat-8721	157	28	alpha	alpha	NOUN
easat-8721	157	29	(	(	PUNCT
easat-8721	157	30	>	>	X
easat-8721	157	31	0.60	0.60	NUM
easat-8721	157	32	)	)	PUNCT
easat-8721	157	33	,	,	PUNCT
easat-8721	157	34	and	and	CCONJ
easat-8721	157	35	composite	composite	ADJ
easat-8721	157	36	reliability	reliability	NOUN
easat-8721	157	37	(	(	PUNCT
easat-8721	157	38	>	>	X
easat-8721	157	39	0.70	0.70	NUM
easat-8721	157	40	)	)	PUNCT
easat-8721	157	41	,	,	PUNCT
easat-8721	157	42	consistent	consistent	ADJ
easat-8721	157	43	with	with	ADP
easat-8721	157	44	established	establish	VERB
easat-8721	157	45	thresholds	threshold	NOUN
easat-8721	157	46	[	[	X
easat-8721	157	47	38	38	NUM
easat-8721	157	48	,	,	PUNCT
easat-8721	157	49	39	39	NUM
easat-8721	157	50	]	]	PUNCT
easat-8721	157	51	.	.	PUNCT
easat-8721	158	1	the	the	DET
easat-8721	158	2	structural	structural	ADJ
easat-8721	158	3	equation	equation	NOUN
easat-8721	158	4	modeling	modeling	NOUN
easat-8721	158	5	(	(	PUNCT
easat-8721	158	6	sem	sem	NOUN
easat-8721	158	7	)	)	PUNCT
easat-8721	158	8	approach	approach	NOUN
easat-8721	158	9	was	be	AUX
easat-8721	158	10	applied	apply	VERB
easat-8721	158	11	to	to	PART
easat-8721	158	12	analyze	analyze	VERB
easat-8721	158	13	both	both	CCONJ
easat-8721	158	14	direct	direct	ADJ
easat-8721	158	15	and	and	CCONJ
easat-8721	158	16	indirect	indirect	ADJ
easat-8721	158	17	causal	causal	ADJ
easat-8721	158	18	relationships	relationship	NOUN
easat-8721	158	19	among	among	ADP
easat-8721	158	20	variables	variable	NOUN
easat-8721	158	21	.	.	PUNCT
easat-8721	159	1	hypothesis	hypothesis	NOUN
easat-8721	159	2	testing	testing	NOUN
easat-8721	159	3	employed	employ	VERB
easat-8721	159	4	the	the	DET
easat-8721	159	5	bootstrapping	bootstrappe	VERB
easat-8721	159	6	method	method	NOUN
easat-8721	159	7	with	with	ADP
easat-8721	159	8	a	a	DET
easat-8721	159	9	resampling	resample	VERB
easat-8721	159	10	range	range	NOUN
easat-8721	159	11	of	of	ADP
easat-8721	159	12	724	724	NUM
easat-8721	159	13	edelweiss	edelweiss	PROPN
easat-8721	159	14	applied	apply	VERB
easat-8721	159	15	science	science	NOUN
easat-8721	159	16	and	and	CCONJ
easat-8721	159	17	technology	technology	NOUN
easat-8721	159	18	issn	issn	PROPN
easat-8721	159	19	:	:	PUNCT
easat-8721	159	20	2576	2576	NUM
easat-8721	159	21	-	-	SYM
easat-8721	159	22	8484	8484	NUM
easat-8721	159	23	vol	vol	NOUN
easat-8721	159	24	.	.	PROPN
easat-8721	160	1	9	9	NUM
easat-8721	160	2	,	,	PUNCT
easat-8721	160	3	no	no	INTJ
easat-8721	160	4	.	.	NOUN
easat-8721	160	5	7	7	NUM
easat-8721	160	6	:	:	PUNCT
easat-8721	160	7	719	719	NUM
easat-8721	160	8	-	-	SYM
easat-8721	160	9	732	732	NUM
easat-8721	160	10	,	,	PUNCT
easat-8721	160	11	2025	2025	NUM
easat-8721	160	12	doi	doi	NOUN
easat-8721	160	13	:	:	PUNCT
easat-8721	160	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	160	15	©	©	PROPN
easat-8721	160	16	2025	2025	NUM
easat-8721	160	17	by	by	ADP
easat-8721	160	18	the	the	DET
easat-8721	160	19	authors	author	NOUN
easat-8721	160	20	;	;	PUNCT
easat-8721	160	21	licensee	licensee	PROPN
easat-8721	160	22	learning	learning	NOUN
easat-8721	160	23	gate	gate	VERB
easat-8721	160	24	200	200	NUM
easat-8721	160	25	to	to	PART
easat-8721	160	26	5,000	5,000	NUM
easat-8721	160	27	samples	sample	NOUN
easat-8721	160	28	,	,	PUNCT
easat-8721	160	29	and	and	CCONJ
easat-8721	160	30	significance	significance	NOUN
easat-8721	160	31	levels	level	NOUN
easat-8721	160	32	were	be	AUX
easat-8721	160	33	evaluated	evaluate	VERB
easat-8721	160	34	using	use	VERB
easat-8721	160	35	t	t	NOUN
easat-8721	160	36	-	-	PUNCT
easat-8721	160	37	values	value	NOUN
easat-8721	160	38	of	of	ADP
easat-8721	160	39	1.65	1.65	NUM
easat-8721	160	40	(	(	PUNCT
easat-8721	160	41	10	10	NUM
easat-8721	160	42	%	%	NOUN
easat-8721	160	43	)	)	PUNCT
easat-8721	160	44	,	,	PUNCT
easat-8721	160	45	1.96	1.96	NUM
easat-8721	160	46	(	(	PUNCT
easat-8721	160	47	5	5	NUM
easat-8721	160	48	%	%	NOUN
easat-8721	160	49	)	)	PUNCT
easat-8721	160	50	,	,	PUNCT
easat-8721	160	51	and	and	CCONJ
easat-8721	160	52	2.58	2.58	NUM
easat-8721	160	53	(	(	PUNCT
easat-8721	160	54	1	1	NUM
easat-8721	160	55	%	%	NOUN
easat-8721	160	56	)	)	PUNCT
easat-8721	161	1	[	[	X
easat-8721	161	2	39	39	NUM
easat-8721	161	3	]	]	PUNCT
easat-8721	161	4	.	.	PUNCT
easat-8721	162	1	all	all	DET
easat-8721	162	2	analyses	analysis	NOUN
easat-8721	162	3	were	be	AUX
easat-8721	162	4	conducted	conduct	VERB
easat-8721	162	5	using	use	VERB
easat-8721	162	6	smartpls	smartpls	NOUN
easat-8721	162	7	4	4	NUM
easat-8721	162	8	software	software	NOUN
easat-8721	162	9	to	to	PART
easat-8721	162	10	ensure	ensure	VERB
easat-8721	162	11	accuracy	accuracy	NOUN
easat-8721	162	12	and	and	CCONJ
easat-8721	162	13	robustness	robustness	NOUN
easat-8721	162	14	of	of	ADP
easat-8721	162	15	results	result	NOUN
easat-8721	162	16	.	.	PUNCT
easat-8721	163	1	3.1	3.1	NUM
easat-8721	163	2	.	.	PUNCT
easat-8721	163	3	samples	sample	VERB
easat-8721	163	4	the	the	DET
easat-8721	163	5	population	population	NOUN
easat-8721	163	6	in	in	ADP
easat-8721	163	7	this	this	DET
easat-8721	163	8	study	study	NOUN
easat-8721	163	9	includes	include	VERB
easat-8721	163	10	all	all	DET
easat-8721	163	11	electric	electric	ADJ
easat-8721	163	12	transportation	transportation	NOUN
easat-8721	163	13	users	user	NOUN
easat-8721	163	14	in	in	ADP
easat-8721	163	15	makassar	makassar	PROPN
easat-8721	163	16	city	city	PROPN
easat-8721	163	17	,	,	PUNCT
easat-8721	163	18	both	both	PRON
easat-8721	163	19	car	car	NOUN
easat-8721	163	20	users	user	NOUN
easat-8721	163	21	and	and	CCONJ
easat-8721	163	22	electric	electric	ADJ
easat-8721	163	23	motorcycles	motorcycle	NOUN
easat-8721	163	24	.	.	PUNCT
easat-8721	164	1	the	the	DET
easat-8721	164	2	population	population	NOUN
easat-8721	164	3	is	be	AUX
easat-8721	164	4	infinite	infinite	ADJ
easat-8721	164	5	because	because	SCONJ
easat-8721	164	6	the	the	DET
easat-8721	164	7	exact	exact	ADJ
easat-8721	164	8	number	number	NOUN
easat-8721	164	9	can	can	AUX
easat-8721	164	10	not	not	PART
easat-8721	164	11	be	be	AUX
easat-8721	164	12	determined	determine	VERB
easat-8721	164	13	.	.	PUNCT
easat-8721	165	1	therefore	therefore	ADV
easat-8721	165	2	,	,	PUNCT
easat-8721	165	3	this	this	DET
easat-8721	165	4	study	study	NOUN
easat-8721	165	5	uses	use	VERB
easat-8721	165	6	the	the	DET
easat-8721	165	7	purposive	purposive	ADJ
easat-8721	165	8	sampling	sample	VERB
easat-8721	165	9	technique	technique	NOUN
easat-8721	165	10	,	,	PUNCT
easat-8721	165	11	which	which	PRON
easat-8721	165	12	is	be	AUX
easat-8721	165	13	the	the	DET
easat-8721	165	14	deliberate	deliberate	ADJ
easat-8721	165	15	selection	selection	NOUN
easat-8721	165	16	of	of	ADP
easat-8721	165	17	samples	sample	NOUN
easat-8721	165	18	based	base	VERB
easat-8721	165	19	on	on	ADP
easat-8721	165	20	certain	certain	ADJ
easat-8721	165	21	criteria	criterion	NOUN
easat-8721	165	22	that	that	PRON
easat-8721	165	23	are	be	AUX
easat-8721	165	24	relevant	relevant	ADJ
easat-8721	165	25	to	to	ADP
easat-8721	165	26	the	the	DET
easat-8721	165	27	purpose	purpose	NOUN
easat-8721	165	28	of	of	ADP
easat-8721	165	29	the	the	DET
easat-8721	165	30	research	research	NOUN
easat-8721	165	31	.	.	PUNCT
easat-8721	166	1	the	the	DET
easat-8721	166	2	respondent	respondent	NOUN
easat-8721	166	3	criteria	criterion	NOUN
easat-8721	166	4	include	include	VERB
easat-8721	166	5	car	car	NOUN
easat-8721	166	6	or	or	CCONJ
easat-8721	166	7	electric	electric	ADJ
easat-8721	166	8	motorcycle	motorcycle	NOUN
easat-8721	166	9	users	user	NOUN
easat-8721	166	10	in	in	ADP
easat-8721	166	11	makassar	makassar	PROPN
easat-8721	166	12	city	city	NOUN
easat-8721	166	13	who	who	PRON
easat-8721	166	14	have	have	VERB
easat-8721	166	15	a	a	DET
easat-8721	166	16	minimum	minimum	ADJ
easat-8721	166	17	high	high	ADJ
easat-8721	166	18	school	school	NOUN
easat-8721	166	19	education	education	NOUN
easat-8721	166	20	level	level	NOUN
easat-8721	166	21	/	/	SYM
easat-8721	166	22	equivalent	equivalent	NOUN
easat-8721	166	23	.	.	PUNCT
easat-8721	167	1	the	the	DET
easat-8721	167	2	basic	basic	ADJ
easat-8721	167	3	assumption	assumption	NOUN
easat-8721	167	4	is	be	AUX
easat-8721	167	5	that	that	SCONJ
easat-8721	167	6	respondents	respondent	NOUN
easat-8721	167	7	with	with	ADP
easat-8721	167	8	that	that	DET
easat-8721	167	9	level	level	NOUN
easat-8721	167	10	of	of	ADP
easat-8721	167	11	education	education	NOUN
easat-8721	167	12	can	can	AUX
easat-8721	167	13	understand	understand	VERB
easat-8721	167	14	and	and	CCONJ
easat-8721	167	15	fill	fill	VERB
easat-8721	167	16	out	out	ADP
easat-8721	167	17	the	the	DET
easat-8721	167	18	questionnaire	questionnaire	NOUN
easat-8721	167	19	well	well	ADV
easat-8721	167	20	.	.	PUNCT
easat-8721	168	1	the	the	DET
easat-8721	168	2	results	result	NOUN
easat-8721	168	3	of	of	ADP
easat-8721	168	4	the	the	DET
easat-8721	168	5	questionnaire	questionnaire	NOUN
easat-8721	168	6	collection	collection	NOUN
easat-8721	168	7	that	that	PRON
easat-8721	168	8	met	meet	VERB
easat-8721	168	9	the	the	DET
easat-8721	168	10	purposive	purposive	ADJ
easat-8721	168	11	criteria	criterion	NOUN
easat-8721	168	12	were	be	AUX
easat-8721	168	13	obtained	obtain	VERB
easat-8721	168	14	by	by	ADP
easat-8721	168	15	a	a	DET
easat-8721	168	16	sample	sample	NOUN
easat-8721	168	17	of	of	ADP
easat-8721	168	18	119	119	NUM
easat-8721	168	19	respondents	respondent	NOUN
easat-8721	168	20	.	.	PUNCT
easat-8721	169	1	table	table	NOUN
easat-8721	169	2	1	1	NUM
easat-8721	169	3	.	.	PUNCT
easat-8721	169	4	respondent	respondent	NOUN
easat-8721	169	5	demography	demography	NOUN
easat-8721	169	6	.	.	PUNCT
easat-8721	170	1	attributes	attribute	VERB
easat-8721	170	2	item	item	NOUN
easat-8721	170	3	f	f	PROPN
easat-8721	170	4	%	%	NOUN
easat-8721	170	5	job	job	NOUN
easat-8721	170	6	type	type	NOUN
easat-8721	170	7	civil	civil	ADJ
easat-8721	170	8	servant	servant	NOUN
easat-8721	170	9	34	34	NUM
easat-8721	170	10	29	29	NUM
easat-8721	170	11	%	%	NOUN
easat-8721	170	12	employee	employee	NOUN
easat-8721	170	13	39	39	NUM
easat-8721	170	14	33	33	NUM
easat-8721	170	15	%	%	NOUN
easat-8721	170	16	students	student	NOUN
easat-8721	170	17	22	22	NUM
easat-8721	170	18	18	18	NUM
easat-8721	170	19	%	%	NOUN
easat-8721	170	20	self	self	NOUN
easat-8721	170	21	-	-	PUNCT
easat-8721	170	22	employed	employ	VERB
easat-8721	170	23	24	24	NUM
easat-8721	170	24	20	20	NUM
easat-8721	170	25	%	%	NOUN
easat-8721	170	26	age	age	NOUN
easat-8721	170	27	20	20	NUM
easat-8721	170	28	-	-	SYM
easat-8721	170	29	25	25	NUM
easat-8721	170	30	years	year	NOUN
easat-8721	170	31	44	44	NUM
easat-8721	170	32	37	37	NUM
easat-8721	170	33	%	%	NOUN
easat-8721	170	34	26	26	NUM
easat-8721	170	35	-	-	SYM
easat-8721	170	36	30	30	NUM
easat-8721	170	37	years	year	NOUN
easat-8721	170	38	33	33	NUM
easat-8721	170	39	28	28	NUM
easat-8721	170	40	%	%	NOUN
easat-8721	170	41	31	31	NUM
easat-8721	170	42	-	-	SYM
easat-8721	170	43	35	35	NUM
easat-8721	170	44	years	year	NOUN
easat-8721	170	45	20	20	NUM
easat-8721	170	46	17	17	NUM
easat-8721	170	47	%	%	NOUN
easat-8721	170	48	36	36	NUM
easat-8721	170	49	-	-	SYM
easat-8721	170	50	40	40	NUM
easat-8721	170	51	years	year	NOUN
easat-8721	170	52	13	13	NUM
easat-8721	170	53	11	11	NUM
easat-8721	170	54	%	%	NOUN
easat-8721	170	55	<	<	X
easat-8721	170	56	40	40	NUM
easat-8721	170	57	years	year	NOUN
easat-8721	170	58	9	9	NUM
easat-8721	170	59	7	7	NUM
easat-8721	170	60	%	%	NOUN
easat-8721	170	61	education	education	NOUN
easat-8721	170	62	high	high	ADJ
easat-8721	170	63	school	school	NOUN
easat-8721	170	64	46	46	NUM
easat-8721	170	65	39	39	NUM
easat-8721	170	66	%	%	NOUN
easat-8721	170	67	diploma	diploma	NOUN
easat-8721	170	68	41	41	NUM
easat-8721	170	69	34	34	NUM
easat-8721	170	70	%	%	NOUN
easat-8721	170	71	bachelor	bachelor	NOUN
easat-8721	170	72	21	21	NUM
easat-8721	170	73	18	18	NUM
easat-8721	170	74	%	%	NOUN
easat-8721	170	75	postgraduate	postgraduate	NOUN
easat-8721	170	76	11	11	NUM
easat-8721	170	77	9	9	NUM
easat-8721	170	78	%	%	NOUN
easat-8721	170	79	3.2	3.2	NUM
easat-8721	170	80	.	.	PUNCT
easat-8721	171	1	measurement	measurement	VERB
easat-8721	171	2	the	the	DET
easat-8721	171	3	primary	primary	ADJ
easat-8721	171	4	data	datum	NOUN
easat-8721	171	5	for	for	ADP
easat-8721	171	6	this	this	DET
easat-8721	171	7	research	research	NOUN
easat-8721	171	8	was	be	AUX
easat-8721	171	9	collected	collect	VERB
easat-8721	171	10	through	through	ADP
easat-8721	171	11	the	the	DET
easat-8721	171	12	direct	direct	ADJ
easat-8721	171	13	distribution	distribution	NOUN
easat-8721	171	14	of	of	ADP
easat-8721	171	15	questionnaires	questionnaire	NOUN
easat-8721	171	16	to	to	ADP
easat-8721	171	17	119	119	NUM
easat-8721	171	18	respondents	respondent	NOUN
easat-8721	171	19	selected	select	VERB
easat-8721	171	20	based	base	VERB
easat-8721	171	21	on	on	ADP
easat-8721	171	22	purposive	purposive	ADJ
easat-8721	171	23	sampling	sampling	NOUN
easat-8721	171	24	criteria	criterion	NOUN
easat-8721	171	25	.	.	PUNCT
easat-8721	172	1	the	the	DET
easat-8721	172	2	data	datum	NOUN
easat-8721	172	3	were	be	AUX
easat-8721	172	4	compiled	compile	VERB
easat-8721	172	5	using	use	VERB
easat-8721	172	6	microsoft	microsoft	PROPN
easat-8721	172	7	excel	excel	VERB
easat-8721	172	8	in	in	ADP
easat-8721	172	9	csv	csv	NOUN
easat-8721	172	10	format	format	NOUN
easat-8721	172	11	and	and	CCONJ
easat-8721	172	12	later	later	ADV
easat-8721	172	13	analyzed	analyze	VERB
easat-8721	172	14	with	with	ADP
easat-8721	172	15	smart	smart	ADJ
easat-8721	172	16	-	-	PUNCT
easat-8721	172	17	pls	pls	NOUN
easat-8721	172	18	software	software	NOUN
easat-8721	172	19	.	.	PUNCT
easat-8721	173	1	to	to	PART
easat-8721	173	2	confirm	confirm	VERB
easat-8721	173	3	the	the	DET
easat-8721	173	4	effectiveness	effectiveness	NOUN
easat-8721	173	5	of	of	ADP
easat-8721	173	6	the	the	DET
easat-8721	173	7	questionnaire	questionnaire	NOUN
easat-8721	173	8	as	as	ADP
easat-8721	173	9	a	a	DET
easat-8721	173	10	data	data	NOUN
easat-8721	173	11	collection	collection	NOUN
easat-8721	173	12	tool	tool	NOUN
easat-8721	173	13	,	,	PUNCT
easat-8721	173	14	both	both	DET
easat-8721	173	15	validity	validity	NOUN
easat-8721	173	16	and	and	CCONJ
easat-8721	173	17	reliability	reliability	NOUN
easat-8721	173	18	tests	test	NOUN
easat-8721	173	19	were	be	AUX
easat-8721	173	20	administered	administer	VERB
easat-8721	173	21	.	.	PUNCT
easat-8721	174	1	the	the	DET
easat-8721	174	2	data	data	NOUN
easat-8721	174	3	analysis	analysis	NOUN
easat-8721	174	4	involved	involve	VERB
easat-8721	174	5	evaluating	evaluate	VERB
easat-8721	174	6	the	the	DET
easat-8721	174	7	measurement	measurement	NOUN
easat-8721	174	8	model	model	NOUN
easat-8721	174	9	's	's	PART
easat-8721	174	10	reliability	reliability	NOUN
easat-8721	174	11	and	and	CCONJ
easat-8721	174	12	validity	validity	NOUN
easat-8721	174	13	using	use	VERB
easat-8721	174	14	indicators	indicator	NOUN
easat-8721	174	15	such	such	ADJ
easat-8721	174	16	as	as	ADP
easat-8721	174	17	average	average	ADJ
easat-8721	174	18	variance	variance	NOUN
easat-8721	174	19	extracted	extract	VERB
easat-8721	174	20	(	(	PUNCT
easat-8721	174	21	ave	ave	PROPN
easat-8721	174	22	)	)	PUNCT
easat-8721	174	23	,	,	PUNCT
easat-8721	174	24	cronbach	cronbach	PROPN
easat-8721	174	25	's	's	PART
easat-8721	174	26	alpha	alpha	NOUN
easat-8721	174	27	,	,	PUNCT
easat-8721	174	28	and	and	CCONJ
easat-8721	174	29	the	the	DET
easat-8721	174	30	critical	critical	ADJ
easat-8721	174	31	ratio	ratio	NOUN
easat-8721	174	32	,	,	PUNCT
easat-8721	174	33	aligned	align	VERB
easat-8721	174	34	with	with	ADP
easat-8721	174	35	the	the	DET
easat-8721	174	36	partial	partial	ADJ
easat-8721	174	37	least	least	ADJ
easat-8721	174	38	squares	square	NOUN
easat-8721	174	39	(	(	PUNCT
easat-8721	174	40	pls	pls	INTJ
easat-8721	174	41	)	)	PUNCT
easat-8721	174	42	method	method	NOUN
easat-8721	174	43	through	through	ADP
easat-8721	174	44	algorithmic	algorithmic	ADJ
easat-8721	174	45	procedures	procedure	NOUN
easat-8721	174	46	.	.	PUNCT
easat-8721	175	1	furthermore	furthermore	ADV
easat-8721	175	2	,	,	PUNCT
easat-8721	175	3	hypothesis	hypothesis	NOUN
easat-8721	175	4	testing	testing	NOUN
easat-8721	175	5	was	be	AUX
easat-8721	175	6	conducted	conduct	VERB
easat-8721	175	7	through	through	ADP
easat-8721	175	8	the	the	DET
easat-8721	175	9	bootstrapping	bootstrappe	VERB
easat-8721	175	10	method	method	NOUN
easat-8721	175	11	to	to	PART
easat-8721	175	12	examine	examine	VERB
easat-8721	175	13	the	the	DET
easat-8721	175	14	significance	significance	NOUN
easat-8721	175	15	of	of	ADP
easat-8721	175	16	variable	variable	ADJ
easat-8721	175	17	relationships	relationship	NOUN
easat-8721	175	18	and	and	CCONJ
easat-8721	175	19	calculate	calculate	VERB
easat-8721	175	20	coefficient	coefficient	NOUN
easat-8721	175	21	values	value	NOUN
easat-8721	175	22	[	[	X
easat-8721	175	23	39	39	NUM
easat-8721	175	24	]	]	PUNCT
easat-8721	175	25	.	.	PUNCT
easat-8721	176	1	725	725	NUM
easat-8721	176	2	edelweiss	edelweiss	PROPN
easat-8721	176	3	applied	apply	VERB
easat-8721	176	4	science	science	NOUN
easat-8721	176	5	and	and	CCONJ
easat-8721	176	6	technology	technology	NOUN
easat-8721	176	7	issn	issn	PROPN
easat-8721	176	8	:	:	PUNCT
easat-8721	176	9	2576	2576	NUM
easat-8721	176	10	-	-	SYM
easat-8721	176	11	8484	8484	NUM
easat-8721	176	12	vol	vol	NOUN
easat-8721	176	13	.	.	PROPN
easat-8721	177	1	9	9	NUM
easat-8721	177	2	,	,	PUNCT
easat-8721	177	3	no	no	INTJ
easat-8721	177	4	.	.	NOUN
easat-8721	177	5	7	7	NUM
easat-8721	177	6	:	:	PUNCT
easat-8721	177	7	719	719	NUM
easat-8721	177	8	-	-	SYM
easat-8721	177	9	732	732	NUM
easat-8721	177	10	,	,	PUNCT
easat-8721	177	11	2025	2025	NUM
easat-8721	177	12	doi	doi	NOUN
easat-8721	177	13	:	:	PUNCT
easat-8721	177	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	177	15	©	©	PROPN
easat-8721	177	16	2025	2025	NUM
easat-8721	177	17	by	by	ADP
easat-8721	177	18	the	the	DET
easat-8721	177	19	authors	author	NOUN
easat-8721	177	20	;	;	PUNCT
easat-8721	177	21	licensee	licensee	PROPN
easat-8721	177	22	learning	learn	VERB
easat-8721	177	23	gate	gate	NOUN
easat-8721	177	24	table	table	NOUN
easat-8721	177	25	2	2	NUM
easat-8721	177	26	.	.	PUNCT
easat-8721	177	27	research	research	NOUN
easat-8721	177	28	questionnaire	questionnaire	NOUN
easat-8721	177	29	structure	structure	NOUN
easat-8721	177	30	guide	guide	NOUN
easat-8721	177	31	.	.	PUNCT
easat-8721	178	1	variable	variable	ADJ
easat-8721	178	2	item	item	NOUN
easat-8721	178	3	questionnaire	questionnaire	NOUN
easat-8721	178	4	major	major	ADJ
easat-8721	178	5	references	reference	NOUN
easat-8721	178	6	green	green	ADJ
easat-8721	178	7	marketing	marketing	NOUN
easat-8721	178	8	green	green	ADJ
easat-8721	178	9	price	price	PROPN
easat-8721	178	10	adnan	adnan	PROPN
easat-8721	178	11	,	,	PUNCT
easat-8721	178	12	et	et	PROPN
easat-8721	178	13	al	al	PROPN
easat-8721	178	14	.	.	PUNCT
easat-8721	179	1	[	[	X
easat-8721	179	2	17	17	NUM
easat-8721	179	3	]	]	PUNCT
easat-8721	179	4	and	and	CCONJ
easat-8721	179	5	lestari	lestari	PROPN
easat-8721	179	6	,	,	PUNCT
easat-8721	179	7	et	et	PROPN
easat-8721	179	8	al	al	PROPN
easat-8721	179	9	.	.	PUNCT
easat-8721	180	1	[	[	X
easat-8721	180	2	19	19	NUM
easat-8721	180	3	]	]	X
easat-8721	180	4	the	the	DET
easat-8721	180	5	price	price	NOUN
easat-8721	180	6	of	of	ADP
easat-8721	180	7	electric	electric	ADJ
easat-8721	180	8	vehicles	vehicle	NOUN
easat-8721	180	9	reflects	reflect	VERB
easat-8721	180	10	the	the	DET
easat-8721	180	11	value	value	NOUN
easat-8721	180	12	of	of	ADP
easat-8721	180	13	protecting	protect	VERB
easat-8721	180	14	the	the	DET
easat-8721	180	15	environment	environment	NOUN
easat-8721	180	16	.	.	PUNCT
easat-8721	181	1	gm1	gm1	PROPN
easat-8721	181	2	i	i	PRON
easat-8721	181	3	'm	be	AUX
easat-8721	181	4	willing	willing	ADJ
easat-8721	181	5	to	to	PART
easat-8721	181	6	pay	pay	VERB
easat-8721	181	7	more	more	ADJ
easat-8721	181	8	for	for	ADP
easat-8721	181	9	an	an	DET
easat-8721	181	10	eco	eco	NOUN
easat-8721	181	11	-	-	PUNCT
easat-8721	181	12	friendly	friendly	ADJ
easat-8721	181	13	electric	electric	ADJ
easat-8721	181	14	vehicle	vehicle	NOUN
easat-8721	181	15	gm2	gm2	PROPN
easat-8721	181	16	green	green	ADJ
easat-8721	181	17	place	place	NOUN
easat-8721	181	18	/	/	SYM
easat-8721	181	19	distribution	distribution	NOUN
easat-8721	181	20	the	the	DET
easat-8721	181	21	electric	electric	ADJ
easat-8721	181	22	vehicle	vehicle	NOUN
easat-8721	181	23	distribution	distribution	NOUN
easat-8721	181	24	network	network	NOUN
easat-8721	181	25	is	be	AUX
easat-8721	181	26	easily	easily	ADV
easat-8721	181	27	accessible	accessible	ADJ
easat-8721	181	28	to	to	ADP
easat-8721	181	29	consumers	consumer	NOUN
easat-8721	181	30	gm3	gm3	VERB
easat-8721	181	31	the	the	DET
easat-8721	181	32	electric	electric	ADJ
easat-8721	181	33	vehicle	vehicle	NOUN
easat-8721	181	34	distribution	distribution	NOUN
easat-8721	181	35	process	process	NOUN
easat-8721	181	36	supports	support	VERB
easat-8721	181	37	environmental	environmental	ADJ
easat-8721	181	38	sustainability	sustainability	NOUN
easat-8721	181	39	practices	practice	NOUN
easat-8721	181	40	gm4	gm4	VERB
easat-8721	181	41	green	green	PROPN
easat-8721	181	42	promotion	promotion	PROPN
easat-8721	181	43	electric	electric	PROPN
easat-8721	181	44	vehicle	vehicle	NOUN
easat-8721	181	45	promotions	promotion	NOUN
easat-8721	181	46	provide	provide	VERB
easat-8721	181	47	information	information	NOUN
easat-8721	181	48	about	about	ADP
easat-8721	181	49	environmental	environmental	ADJ
easat-8721	181	50	benefits	benefit	NOUN
easat-8721	181	51	.	.	PUNCT
easat-8721	182	1	gm5	gm5	PROPN
easat-8721	182	2	electric	electric	PROPN
easat-8721	182	3	vehicle	vehicle	NOUN
easat-8721	182	4	promotion	promotion	NOUN
easat-8721	182	5	highlights	highlight	VERB
easat-8721	182	6	the	the	DET
easat-8721	182	7	company	company	NOUN
easat-8721	182	8	's	's	PART
easat-8721	182	9	commitment	commitment	NOUN
easat-8721	182	10	to	to	ADP
easat-8721	182	11	sustainability	sustainability	NOUN
easat-8721	182	12	.	.	PUNCT
easat-8721	183	1	gm6	gm6	PROPN
easat-8721	183	2	electric	electric	PROPN
easat-8721	183	3	vehicle	vehicle	NOUN
easat-8721	183	4	promotion	promotion	NOUN
easat-8721	183	5	materials	material	NOUN
easat-8721	183	6	provide	provide	VERB
easat-8721	183	7	education	education	NOUN
easat-8721	183	8	about	about	ADP
easat-8721	183	9	the	the	DET
easat-8721	183	10	importance	importance	NOUN
easat-8721	183	11	of	of	ADP
easat-8721	183	12	environmental	environmental	ADJ
easat-8721	183	13	conservation	conservation	NOUN
easat-8721	183	14	.	.	PUNCT
easat-8721	184	1	gm7	gm7	PROPN
easat-8721	184	2	digital	digital	ADJ
easat-8721	184	3	marketing	marketing	NOUN
easat-8721	184	4	content	content	NOUN
easat-8721	184	5	marketing	marketing	NOUN
easat-8721	184	6	purnomo	purnomo	NOUN
easat-8721	184	7	[	[	X
easat-8721	184	8	40	40	NUM
easat-8721	184	9	]	]	PUNCT
easat-8721	184	10	this	this	DET
easat-8721	184	11	electric	electric	ADJ
easat-8721	184	12	vehicle	vehicle	NOUN
easat-8721	184	13	marketing	marketing	NOUN
easat-8721	184	14	content	content	NOUN
easat-8721	184	15	is	be	AUX
easat-8721	184	16	informative	informative	ADJ
easat-8721	184	17	and	and	CCONJ
easat-8721	184	18	relevant	relevant	ADJ
easat-8721	184	19	to	to	ADP
easat-8721	184	20	my	my	PRON
easat-8721	184	21	needs	need	NOUN
easat-8721	184	22	.	.	PUNCT
easat-8721	185	1	dm1	dm1	PROPN
easat-8721	185	2	the	the	DET
easat-8721	185	3	content	content	NOUN
easat-8721	185	4	presented	present	VERB
easat-8721	185	5	improved	improve	VERB
easat-8721	185	6	my	my	PRON
easat-8721	185	7	understanding	understanding	NOUN
easat-8721	185	8	of	of	ADP
easat-8721	185	9	electric	electric	ADJ
easat-8721	185	10	vehicles	vehicle	NOUN
easat-8721	185	11	.	.	PUNCT
easat-8721	186	1	dm2	dm2	PROPN
easat-8721	186	2	content	content	PROPN
easat-8721	186	3	marketing	marketing	NOUN
easat-8721	186	4	motivated	motivate	VERB
easat-8721	186	5	me	i	PRON
easat-8721	186	6	to	to	PART
easat-8721	186	7	consider	consider	VERB
easat-8721	186	8	buying	buy	VERB
easat-8721	186	9	an	an	DET
easat-8721	186	10	electric	electric	ADJ
easat-8721	186	11	vehicle	vehicle	NOUN
easat-8721	186	12	.	.	PUNCT
easat-8721	187	1	dm3	dm3	PROPN
easat-8721	187	2	social	social	ADJ
easat-8721	187	3	media	medium	NOUN
easat-8721	187	4	the	the	DET
easat-8721	187	5	company	company	NOUN
easat-8721	187	6	's	's	PART
easat-8721	187	7	social	social	ADJ
easat-8721	187	8	media	medium	NOUN
easat-8721	187	9	often	often	ADV
easat-8721	187	10	provides	provide	VERB
easat-8721	187	11	the	the	DET
easat-8721	187	12	latest	late	ADJ
easat-8721	187	13	information	information	NOUN
easat-8721	187	14	about	about	ADP
easat-8721	187	15	electric	electric	ADJ
easat-8721	187	16	vehicles	vehicle	NOUN
easat-8721	187	17	.	.	PUNCT
easat-8721	188	1	dm4	dm4	VERB
easat-8721	188	2	promotion	promotion	NOUN
easat-8721	188	3	through	through	ADP
easat-8721	188	4	social	social	ADJ
easat-8721	188	5	media	medium	NOUN
easat-8721	188	6	caught	catch	VERB
easat-8721	188	7	my	my	PRON
easat-8721	188	8	attention	attention	NOUN
easat-8721	188	9	to	to	PART
easat-8721	188	10	know	know	VERB
easat-8721	188	11	more	more	ADJ
easat-8721	188	12	about	about	ADP
easat-8721	188	13	electric	electric	ADJ
easat-8721	188	14	vehicles	vehicle	NOUN
easat-8721	188	15	.	.	PUNCT
easat-8721	189	1	dm5	dm5	NOUN
easat-8721	189	2	email	email	NOUN
easat-8721	189	3	marketing	market	VERB
easat-8721	189	4	the	the	DET
easat-8721	189	5	emails	email	NOUN
easat-8721	189	6	the	the	DET
easat-8721	189	7	company	company	NOUN
easat-8721	189	8	sends	send	VERB
easat-8721	189	9	provide	provide	VERB
easat-8721	189	10	attractive	attractive	ADJ
easat-8721	189	11	offers	offer	NOUN
easat-8721	189	12	.	.	PUNCT
easat-8721	190	1	dm6	dm6	VERB
easat-8721	190	2	the	the	DET
easat-8721	190	3	information	information	NOUN
easat-8721	190	4	in	in	ADP
easat-8721	190	5	the	the	DET
easat-8721	190	6	company	company	NOUN
easat-8721	190	7	's	's	PART
easat-8721	190	8	email	email	NOUN
easat-8721	190	9	helped	help	VERB
easat-8721	190	10	me	i	PRON
easat-8721	190	11	understand	understand	VERB
easat-8721	190	12	the	the	DET
easat-8721	190	13	advantages	advantage	NOUN
easat-8721	190	14	of	of	ADP
easat-8721	190	15	electric	electric	ADJ
easat-8721	190	16	vehicles	vehicle	NOUN
easat-8721	190	17	.	.	PUNCT
easat-8721	191	1	dm7	dm7	NOUN
easat-8721	191	2	marketing	marketing	NOUN
easat-8721	191	3	emails	email	NOUN
easat-8721	191	4	are	be	AUX
easat-8721	191	5	delivered	deliver	VERB
easat-8721	191	6	consistently	consistently	ADV
easat-8721	191	7	and	and	CCONJ
easat-8721	191	8	on	on	ADP
easat-8721	191	9	time	time	NOUN
easat-8721	191	10	.	.	PUNCT
easat-8721	192	1	dm8	dm8	PROPN
easat-8721	192	2	seo	seo	NOUN
easat-8721	192	3	(	(	PUNCT
easat-8721	192	4	search	search	NOUN
easat-8721	192	5	engine	engine	NOUN
easat-8721	192	6	optimization	optimization	NOUN
easat-8721	192	7	)	)	PUNCT
easat-8721	192	8	information	information	NOUN
easat-8721	192	9	about	about	ADP
easat-8721	192	10	electric	electric	ADJ
easat-8721	192	11	vehicles	vehicle	NOUN
easat-8721	192	12	is	be	AUX
easat-8721	192	13	easy	easy	ADJ
easat-8721	192	14	to	to	PART
easat-8721	192	15	find	find	VERB
easat-8721	192	16	on	on	ADP
easat-8721	192	17	search	search	NOUN
easat-8721	192	18	engines	engine	NOUN
easat-8721	192	19	.	.	PUNCT
easat-8721	193	1	dm9	dm9	NOUN
easat-8721	193	2	the	the	DET
easat-8721	193	3	company	company	NOUN
easat-8721	193	4	utilizes	utilize	VERB
easat-8721	193	5	search	search	NOUN
easat-8721	193	6	engines	engine	NOUN
easat-8721	193	7	to	to	PART
easat-8721	193	8	provide	provide	VERB
easat-8721	193	9	complete	complete	ADJ
easat-8721	193	10	information	information	NOUN
easat-8721	193	11	.	.	PUNCT
easat-8721	194	1	dm10	dm10	PROPN
easat-8721	194	2	the	the	DET
easat-8721	194	3	company	company	NOUN
easat-8721	194	4	's	's	PART
easat-8721	194	5	website	website	NOUN
easat-8721	194	6	appears	appear	VERB
easat-8721	194	7	on	on	ADP
easat-8721	194	8	the	the	DET
easat-8721	194	9	first	first	ADJ
easat-8721	194	10	page	page	NOUN
easat-8721	194	11	of	of	ADP
easat-8721	194	12	search	search	NOUN
easat-8721	194	13	results	result	NOUN
easat-8721	194	14	related	relate	VERB
easat-8721	194	15	to	to	ADP
easat-8721	194	16	electric	electric	ADJ
easat-8721	194	17	vehicles	vehicle	NOUN
easat-8721	194	18	.	.	PUNCT
easat-8721	195	1	dm11	dm11	ADJ
easat-8721	195	2	influencer	influencer	NOUN
easat-8721	195	3	marketing	marketing	NOUN
easat-8721	195	4	influencers	influencer	NOUN
easat-8721	195	5	who	who	PRON
easat-8721	195	6	promote	promote	VERB
easat-8721	195	7	electric	electric	ADJ
easat-8721	195	8	vehicles	vehicle	NOUN
easat-8721	195	9	provide	provide	VERB
easat-8721	195	10	honest	honest	ADJ
easat-8721	195	11	and	and	CCONJ
easat-8721	195	12	engaging	engaging	ADJ
easat-8721	195	13	reviews	review	NOUN
easat-8721	195	14	.	.	PUNCT
easat-8721	196	1	dm12	dm12	PROPN
easat-8721	196	2	i	i	PRON
easat-8721	196	3	believe	believe	VERB
easat-8721	196	4	more	more	ADJ
easat-8721	196	5	in	in	ADP
easat-8721	196	6	electric	electric	ADJ
easat-8721	196	7	vehicles	vehicle	NOUN
easat-8721	196	8	after	after	ADP
easat-8721	196	9	seeing	see	VERB
easat-8721	196	10	promotions	promotion	NOUN
easat-8721	196	11	by	by	ADP
easat-8721	196	12	trusted	trust	VERB
easat-8721	196	13	influencers	influencer	NOUN
easat-8721	196	14	.	.	PUNCT
easat-8721	197	1	dm13	dm13	ADJ
easat-8721	197	2	influencer	influencer	NOUN
easat-8721	197	3	promotions	promotion	NOUN
easat-8721	197	4	prompted	prompt	VERB
easat-8721	197	5	me	i	PRON
easat-8721	197	6	to	to	PART
easat-8721	197	7	consider	consider	VERB
easat-8721	197	8	buying	buy	VERB
easat-8721	197	9	an	an	DET
easat-8721	197	10	electric	electric	ADJ
easat-8721	197	11	vehicle	vehicle	NOUN
easat-8721	197	12	.	.	PUNCT
easat-8721	198	1	dm14	dm14	NOUN
easat-8721	198	2	market	market	NOUN
easat-8721	198	3	orientation	orientation	NOUN
easat-8721	198	4	customer	customer	NOUN
easat-8721	198	5	onboarding	onboarde	VERB
easat-8721	198	6	arianty	arianty	PRON
easat-8721	199	1	[	[	X
easat-8721	199	2	41	41	NUM
easat-8721	199	3	]	]	PUNCT
easat-8721	199	4	and	and	CCONJ
easat-8721	199	5	mohd	mohd	PROPN
easat-8721	199	6	mokhtar	mokhtar	PROPN
easat-8721	199	7	and	and	CCONJ
easat-8721	199	8	yusoff	yusoff	NOUN
easat-8721	199	9	[	[	X
easat-8721	199	10	42	42	NUM
easat-8721	199	11	]	]	PUNCT
easat-8721	199	12	the	the	DET
easat-8721	199	13	company	company	NOUN
easat-8721	199	14	understands	understand	VERB
easat-8721	199	15	the	the	DET
easat-8721	199	16	needs	need	NOUN
easat-8721	199	17	of	of	ADP
easat-8721	199	18	electric	electric	ADJ
easat-8721	199	19	vehicle	vehicle	NOUN
easat-8721	199	20	customers	customer	NOUN
easat-8721	199	21	in	in	ADP
easat-8721	199	22	depth	depth	NOUN
easat-8721	199	23	.	.	PUNCT
easat-8721	200	1	mo1	mo1	NOUN
easat-8721	200	2	the	the	DET
easat-8721	200	3	company	company	NOUN
easat-8721	200	4	's	's	PART
easat-8721	200	5	products	product	NOUN
easat-8721	200	6	and	and	CCONJ
easat-8721	200	7	services	service	NOUN
easat-8721	200	8	are	be	AUX
easat-8721	200	9	tailored	tailor	VERB
easat-8721	200	10	to	to	ADP
easat-8721	200	11	the	the	DET
easat-8721	200	12	customer	customer	NOUN
easat-8721	200	13	's	's	PART
easat-8721	200	14	wishes	wish	NOUN
easat-8721	200	15	.	.	PUNCT
easat-8721	201	1	mo2	mo2	PROPN
easat-8721	202	1	the	the	DET
easat-8721	202	2	company	company	NOUN
easat-8721	202	3	focuses	focus	VERB
easat-8721	202	4	on	on	ADP
easat-8721	202	5	building	build	VERB
easat-8721	202	6	long	long	ADJ
easat-8721	202	7	-	-	PUNCT
easat-8721	202	8	term	term	NOUN
easat-8721	202	9	relationships	relationship	NOUN
easat-8721	202	10	with	with	ADP
easat-8721	202	11	customers	customer	NOUN
easat-8721	202	12	.	.	PUNCT
easat-8721	203	1	mo3	mo3	NOUN
easat-8721	203	2	competitor	competitor	NOUN
easat-8721	203	3	orientation	orientation	NOUN
easat-8721	203	4	the	the	DET
easat-8721	203	5	company	company	NOUN
easat-8721	203	6	monitors	monitor	VERB
easat-8721	203	7	the	the	DET
easat-8721	203	8	activities	activity	NOUN
easat-8721	203	9	of	of	ADP
easat-8721	203	10	competitors	competitor	NOUN
easat-8721	203	11	on	on	ADP
easat-8721	203	12	a	a	DET
easat-8721	203	13	regular	regular	ADJ
easat-8721	203	14	basis	basis	NOUN
easat-8721	203	15	.	.	PUNCT
easat-8721	204	1	mo4	mo4	NOUN
easat-8721	204	2	information	information	NOUN
easat-8721	204	3	about	about	ADP
easat-8721	204	4	competitors	competitor	NOUN
easat-8721	204	5	is	be	AUX
easat-8721	204	6	used	use	VERB
easat-8721	204	7	to	to	PART
easat-8721	204	8	improve	improve	VERB
easat-8721	204	9	marketing	marketing	NOUN
easat-8721	204	10	strategies	strategy	NOUN
easat-8721	204	11	.	.	PUNCT
easat-8721	205	1	mo5	mo5	PROPN
easat-8721	205	2	the	the	DET
easat-8721	205	3	company	company	NOUN
easat-8721	205	4	is	be	AUX
easat-8721	205	5	superior	superior	ADJ
easat-8721	205	6	to	to	ADP
easat-8721	205	7	competitors	competitor	NOUN
easat-8721	205	8	in	in	ADP
easat-8721	205	9	meeting	meet	VERB
easat-8721	205	10	customer	customer	NOUN
easat-8721	205	11	needs	need	NOUN
easat-8721	205	12	.	.	PUNCT
easat-8721	206	1	mo6	mo6	ADJ
easat-8721	206	2	inter	inter	ADJ
easat-8721	206	3	-	-	ADJ
easat-8721	206	4	functional	functional	ADJ
easat-8721	206	5	coordination	coordination	NOUN
easat-8721	206	6	726	726	NUM
easat-8721	206	7	edelweiss	edelweiss	PROPN
easat-8721	206	8	applied	apply	VERB
easat-8721	206	9	science	science	NOUN
easat-8721	206	10	and	and	CCONJ
easat-8721	206	11	technology	technology	NOUN
easat-8721	206	12	issn	issn	PROPN
easat-8721	206	13	:	:	PUNCT
easat-8721	206	14	2576	2576	NUM
easat-8721	206	15	-	-	SYM
easat-8721	206	16	8484	8484	NUM
easat-8721	206	17	vol	vol	NOUN
easat-8721	206	18	.	.	PROPN
easat-8721	207	1	9	9	NUM
easat-8721	207	2	,	,	PUNCT
easat-8721	207	3	no	no	INTJ
easat-8721	207	4	.	.	NOUN
easat-8721	207	5	7	7	NUM
easat-8721	207	6	:	:	PUNCT
easat-8721	207	7	719	719	NUM
easat-8721	207	8	-	-	SYM
easat-8721	207	9	732	732	NUM
easat-8721	207	10	,	,	PUNCT
easat-8721	207	11	2025	2025	NUM
easat-8721	207	12	doi	doi	NOUN
easat-8721	207	13	:	:	PUNCT
easat-8721	207	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	207	15	©	©	PROPN
easat-8721	207	16	2025	2025	NUM
easat-8721	207	17	by	by	ADP
easat-8721	207	18	the	the	DET
easat-8721	207	19	authors	author	NOUN
easat-8721	207	20	;	;	PUNCT
easat-8721	207	21	licensee	licensee	PROPN
easat-8721	207	22	learning	learning	NOUN
easat-8721	207	23	gate	gate	PROPN
easat-8721	207	24	variable	variable	ADJ
easat-8721	207	25	item	item	NOUN
easat-8721	207	26	questionnaire	questionnaire	NOUN
easat-8721	207	27	major	major	ADJ
easat-8721	207	28	references	reference	NOUN
easat-8721	207	29	all	all	DET
easat-8721	207	30	departments	department	NOUN
easat-8721	207	31	within	within	ADP
easat-8721	207	32	the	the	DET
easat-8721	207	33	company	company	NOUN
easat-8721	207	34	work	work	VERB
easat-8721	207	35	together	together	ADV
easat-8721	207	36	to	to	PART
easat-8721	207	37	meet	meet	VERB
easat-8721	207	38	customer	customer	NOUN
easat-8721	207	39	needs	need	NOUN
easat-8721	207	40	.	.	PUNCT
easat-8721	207	41	mo7	mo7	VERB
easat-8721	207	42	the	the	DET
easat-8721	207	43	marketing	marketing	NOUN
easat-8721	207	44	department	department	NOUN
easat-8721	207	45	shares	share	VERB
easat-8721	207	46	important	important	ADJ
easat-8721	207	47	information	information	NOUN
easat-8721	207	48	with	with	ADP
easat-8721	207	49	other	other	ADJ
easat-8721	207	50	departments	department	NOUN
easat-8721	207	51	.	.	PUNCT
easat-8721	208	1	mo8	mo8	VERB
easat-8721	208	2	inter	inter	ADJ
easat-8721	208	3	-	-	ADJ
easat-8721	208	4	departmental	departmental	ADJ
easat-8721	208	5	cooperation	cooperation	NOUN
easat-8721	208	6	helps	help	VERB
easat-8721	208	7	companies	company	NOUN
easat-8721	208	8	respond	respond	VERB
easat-8721	208	9	quickly	quickly	ADV
easat-8721	208	10	to	to	ADP
easat-8721	208	11	market	market	NOUN
easat-8721	208	12	changes	change	NOUN
easat-8721	208	13	.	.	PUNCT
easat-8721	209	1	mo9	mo9	NOUN
easat-8721	209	2	business	business	NOUN
easat-8721	209	3	performance	performance	NOUN
easat-8721	209	4	market	market	NOUN
easat-8721	209	5	share	share	NOUN
easat-8721	209	6	growth	growth	NOUN
easat-8721	209	7	astrama	astrama	NOUN
easat-8721	209	8	,	,	PUNCT
easat-8721	209	9	et	et	PROPN
easat-8721	209	10	al	al	PROPN
easat-8721	209	11	.	.	PUNCT
easat-8721	210	1	[	[	X
easat-8721	210	2	43	43	NUM
easat-8721	210	3	]	]	PUNCT
easat-8721	210	4	the	the	DET
easat-8721	210	5	company	company	NOUN
easat-8721	210	6	's	's	PART
easat-8721	210	7	electric	electric	ADJ
easat-8721	210	8	vehicle	vehicle	NOUN
easat-8721	210	9	market	market	NOUN
easat-8721	210	10	share	share	NOUN
easat-8721	210	11	is	be	AUX
easat-8721	210	12	increasing	increase	VERB
easat-8721	210	13	over	over	ADP
easat-8721	210	14	time	time	NOUN
easat-8721	210	15	.	.	PUNCT
easat-8721	211	1	bp1	bp1	PROPN
easat-8721	211	2	the	the	DET
easat-8721	211	3	company	company	NOUN
easat-8721	211	4	managed	manage	VERB
easat-8721	211	5	to	to	PART
easat-8721	211	6	attract	attract	VERB
easat-8721	211	7	more	more	ADJ
easat-8721	211	8	customers	customer	NOUN
easat-8721	211	9	than	than	ADP
easat-8721	211	10	its	its	PRON
easat-8721	211	11	competitors	competitor	NOUN
easat-8721	211	12	.	.	PUNCT
easat-8721	212	1	bp2	bp2	PROPN
easat-8721	212	2	the	the	DET
easat-8721	212	3	company	company	NOUN
easat-8721	212	4	's	's	PART
easat-8721	212	5	marketing	marketing	NOUN
easat-8721	212	6	strategy	strategy	NOUN
easat-8721	212	7	is	be	AUX
easat-8721	212	8	effective	effective	ADJ
easat-8721	212	9	in	in	ADP
easat-8721	212	10	expanding	expand	VERB
easat-8721	212	11	market	market	NOUN
easat-8721	212	12	share	share	NOUN
easat-8721	212	13	.	.	PUNCT
easat-8721	213	1	bp3	bp3	NOUN
easat-8721	213	2	growth	growth	NOUN
easat-8721	213	3	in	in	ADP
easat-8721	213	4	the	the	DET
easat-8721	213	5	number	number	NOUN
easat-8721	213	6	of	of	ADP
easat-8721	213	7	customers	customer	NOUN
easat-8721	213	8	the	the	DET
easat-8721	213	9	number	number	NOUN
easat-8721	213	10	of	of	ADP
easat-8721	213	11	electric	electric	ADJ
easat-8721	213	12	vehicle	vehicle	NOUN
easat-8721	213	13	customers	customer	NOUN
easat-8721	213	14	of	of	ADP
easat-8721	213	15	the	the	DET
easat-8721	213	16	company	company	NOUN
easat-8721	213	17	continues	continue	VERB
easat-8721	213	18	to	to	PART
easat-8721	213	19	grow	grow	VERB
easat-8721	213	20	every	every	DET
easat-8721	213	21	year	year	NOUN
easat-8721	213	22	.	.	PUNCT
easat-8721	214	1	bp4	bp4	NOUN
easat-8721	214	2	satisfied	satisfied	ADJ
easat-8721	214	3	customers	customer	NOUN
easat-8721	214	4	recommend	recommend	VERB
easat-8721	214	5	this	this	DET
easat-8721	214	6	product	product	NOUN
easat-8721	214	7	to	to	ADP
easat-8721	214	8	others	other	NOUN
easat-8721	214	9	.	.	PUNCT
easat-8721	215	1	bp5	bp5	VERB
easat-8721	215	2	the	the	DET
easat-8721	215	3	company	company	NOUN
easat-8721	215	4	's	's	PART
easat-8721	215	5	strategy	strategy	NOUN
easat-8721	215	6	successfully	successfully	ADV
easat-8721	215	7	attracts	attract	VERB
easat-8721	215	8	new	new	ADJ
easat-8721	215	9	customers	customer	NOUN
easat-8721	215	10	.	.	PUNCT
easat-8721	216	1	bp6	bp6	NOUN
easat-8721	216	2	product	product	NOUN
easat-8721	216	3	innovation	innovation	NOUN
easat-8721	216	4	the	the	DET
easat-8721	216	5	company	company	NOUN
easat-8721	216	6	regularly	regularly	ADV
easat-8721	216	7	launches	launch	VERB
easat-8721	216	8	innovations	innovation	NOUN
easat-8721	216	9	in	in	ADP
easat-8721	216	10	electric	electric	ADJ
easat-8721	216	11	vehicles	vehicle	NOUN
easat-8721	216	12	.	.	PUNCT
easat-8721	217	1	bp7	bp7	NOUN
easat-8721	217	2	product	product	NOUN
easat-8721	217	3	innovations	innovation	NOUN
easat-8721	217	4	offered	offer	VERB
easat-8721	217	5	are	be	AUX
easat-8721	217	6	in	in	ADP
easat-8721	217	7	accordance	accordance	NOUN
easat-8721	217	8	with	with	ADP
easat-8721	217	9	the	the	DET
easat-8721	217	10	needs	need	NOUN
easat-8721	217	11	and	and	CCONJ
easat-8721	217	12	desires	desire	NOUN
easat-8721	217	13	of	of	ADP
easat-8721	217	14	the	the	DET
easat-8721	217	15	market	market	NOUN
easat-8721	217	16	.	.	PUNCT
easat-8721	218	1	bp8	bp8	VERB
easat-8721	218	2	the	the	DET
easat-8721	218	3	company	company	NOUN
easat-8721	218	4	shows	show	VERB
easat-8721	218	5	a	a	DET
easat-8721	218	6	commitment	commitment	NOUN
easat-8721	218	7	to	to	ADP
easat-8721	218	8	the	the	DET
easat-8721	218	9	development	development	NOUN
easat-8721	218	10	of	of	ADP
easat-8721	218	11	environmentally	environmentally	ADV
easat-8721	218	12	friendly	friendly	ADJ
easat-8721	218	13	technology	technology	NOUN
easat-8721	218	14	.	.	PUNCT
easat-8721	219	1	bp9	bp9	PROPN
easat-8721	219	2	4	4	NUM
easat-8721	219	3	.	.	PUNCT
easat-8721	219	4	results	result	NOUN
easat-8721	219	5	and	and	CCONJ
easat-8721	219	6	discussions	discussion	NOUN
easat-8721	219	7	4.1	4.1	NUM
easat-8721	219	8	.	.	PUNCT
easat-8721	220	1	statistics	statistic	NOUN
easat-8721	220	2	test	test	NOUN
easat-8721	220	3	results	result	NOUN
easat-8721	220	4	in	in	ADP
easat-8721	220	5	the	the	DET
easat-8721	220	6	sem	sem	NOUN
easat-8721	220	7	-	-	PUNCT
easat-8721	220	8	pls	pls	NOUN
easat-8721	220	9	analysis	analysis	NOUN
easat-8721	220	10	,	,	PUNCT
easat-8721	220	11	the	the	DET
easat-8721	220	12	loading	loading	NOUN
easat-8721	220	13	factor	factor	NOUN
easat-8721	220	14	value	value	NOUN
easat-8721	220	15	is	be	AUX
easat-8721	220	16	considered	consider	VERB
easat-8721	220	17	good	good	ADJ
easat-8721	220	18	if	if	SCONJ
easat-8721	220	19	it	it	PRON
easat-8721	220	20	has	have	VERB
easat-8721	220	21	a	a	DET
easat-8721	220	22	value	value	NOUN
easat-8721	220	23	above	above	ADP
easat-8721	220	24	0.7	0.7	NUM
easat-8721	220	25	,	,	PUNCT
easat-8721	220	26	the	the	DET
easat-8721	220	27	results	result	NOUN
easat-8721	220	28	of	of	ADP
easat-8721	220	29	data	datum	NOUN
easat-8721	220	30	processing	processing	NOUN
easat-8721	220	31	using	use	VERB
easat-8721	220	32	sem	sem	ADJ
easat-8721	220	33	-	-	PUNCT
easat-8721	220	34	pls	pls	NOUN
easat-8721	220	35	software	software	NOUN
easat-8721	220	36	show	show	VERB
easat-8721	220	37	that	that	SCONJ
easat-8721	220	38	all	all	DET
easat-8721	220	39	lading	lading	NOUN
easat-8721	220	40	factor	factor	NOUN
easat-8721	220	41	values	value	NOUN
easat-8721	220	42	have	have	VERB
easat-8721	220	43	a	a	DET
easat-8721	220	44	value	value	NOUN
easat-8721	220	45	of	of	ADP
easat-8721	220	46	(	(	PUNCT
easat-8721	220	47	ƛ	ƛ	X
easat-8721	220	48	)	)	PUNCT
easat-8721	220	49	>	>	X
easat-8721	220	50	0.7	0.7	NUM
easat-8721	220	51	.	.	PUNCT
easat-8721	221	1	thus	thus	ADV
easat-8721	221	2	all	all	DET
easat-8721	221	3	research	research	NOUN
easat-8721	221	4	data	datum	NOUN
easat-8721	221	5	can	can	AUX
easat-8721	221	6	be	be	AUX
easat-8721	221	7	identified	identify	VERB
easat-8721	221	8	as	as	ADP
easat-8721	221	9	good	good	ADJ
easat-8721	221	10	data	datum	NOUN
easat-8721	221	11	and	and	CCONJ
easat-8721	221	12	meet	meet	VERB
easat-8721	221	13	the	the	DET
easat-8721	221	14	criteria	criterion	NOUN
easat-8721	221	15	to	to	PART
easat-8721	221	16	be	be	AUX
easat-8721	221	17	continued	continue	VERB
easat-8721	221	18	at	at	ADP
easat-8721	221	19	the	the	DET
easat-8721	221	20	next	next	ADJ
easat-8721	221	21	stage	stage	NOUN
easat-8721	221	22	of	of	ADP
easat-8721	221	23	analysis	analysis	NOUN
easat-8721	221	24	a	a	DET
easat-8721	221	25	value	value	NOUN
easat-8721	221	26	above	above	ADP
easat-8721	221	27	0.7	0.7	NUM
easat-8721	221	28	in	in	ADP
easat-8721	221	29	the	the	DET
easat-8721	221	30	good	good	ADJ
easat-8721	221	31	fit	fit	ADJ
easat-8721	221	32	model	model	NOUN
easat-8721	221	33	indicated	indicate	VERB
easat-8721	221	34	that	that	SCONJ
easat-8721	221	35	the	the	DET
easat-8721	221	36	data	datum	NOUN
easat-8721	221	37	was	be	AUX
easat-8721	221	38	legitimate	legitimate	ADJ
easat-8721	221	39	.	.	PUNCT
easat-8721	222	1	the	the	DET
easat-8721	222	2	ave	ave	PROPN
easat-8721	222	3	value	value	NOUN
easat-8721	222	4	showed	show	VERB
easat-8721	222	5	the	the	DET
easat-8721	222	6	level	level	NOUN
easat-8721	222	7	of	of	ADP
easat-8721	222	8	data	datum	NOUN
easat-8721	222	9	quality	quality	NOUN
easat-8721	222	10	needed	need	VERB
easat-8721	222	11	to	to	PART
easat-8721	222	12	achieve	achieve	VERB
easat-8721	222	13	a	a	DET
easat-8721	222	14	satisfactory	satisfactory	ADJ
easat-8721	222	15	fit	fit	NOUN
easat-8721	222	16	greater	great	ADJ
easat-8721	222	17	than	than	ADP
easat-8721	222	18	0.5	0.5	NUM
easat-8721	222	19	.	.	PUNCT
easat-8721	223	1	additionally	additionally	ADV
easat-8721	223	2	,	,	PUNCT
easat-8721	223	3	the	the	DET
easat-8721	223	4	data	datum	NOUN
easat-8721	223	5	's	's	PART
easat-8721	223	6	dependability	dependability	NOUN
easat-8721	223	7	was	be	AUX
easat-8721	223	8	confirmed	confirm	VERB
easat-8721	223	9	by	by	ADP
easat-8721	223	10	the	the	DET
easat-8721	223	11	reliability	reliability	NOUN
easat-8721	223	12	analysis	analysis	NOUN
easat-8721	223	13	,	,	PUNCT
easat-8721	223	14	as	as	SCONJ
easat-8721	223	15	evidenced	evidence	VERB
easat-8721	223	16	by	by	ADP
easat-8721	223	17	the	the	DET
easat-8721	223	18	cronbach	cronbach	ADJ
easat-8721	223	19	alpha	alpha	NOUN
easat-8721	223	20	value	value	NOUN
easat-8721	223	21	exceeding	exceed	VERB
easat-8721	223	22	0.6	0.6	NUM
easat-8721	223	23	.	.	PUNCT
easat-8721	224	1	for	for	ADP
easat-8721	224	2	every	every	DET
easat-8721	224	3	indicator	indicator	NOUN
easat-8721	224	4	,	,	PUNCT
easat-8721	224	5	the	the	DET
easat-8721	224	6	data	data	NOUN
easat-8721	224	7	quality	quality	NOUN
easat-8721	224	8	testing	testing	NOUN
easat-8721	224	9	over	over	ADP
easat-8721	224	10	0.7	0.7	NUM
easat-8721	224	11	was	be	AUX
easat-8721	224	12	decided	decide	VERB
easat-8721	224	13	by	by	ADP
easat-8721	224	14	the	the	DET
easat-8721	224	15	composite	composite	ADJ
easat-8721	224	16	reliability	reliability	NOUN
easat-8721	224	17	value	value	NOUN
easat-8721	224	18	.	.	PUNCT
easat-8721	225	1	data	datum	NOUN
easat-8721	225	2	analysis	analysis	NOUN
easat-8721	225	3	is	be	AUX
easat-8721	225	4	displayed	display	VERB
easat-8721	225	5	in	in	ADP
easat-8721	225	6	table	table	NOUN
easat-8721	225	7	3	3	NUM
easat-8721	225	8	.	.	X
easat-8721	225	9	727	727	NUM
easat-8721	225	10	edelweiss	edelweiss	PROPN
easat-8721	225	11	applied	apply	VERB
easat-8721	225	12	science	science	NOUN
easat-8721	225	13	and	and	CCONJ
easat-8721	225	14	technology	technology	NOUN
easat-8721	225	15	issn	issn	PROPN
easat-8721	225	16	:	:	PUNCT
easat-8721	225	17	2576	2576	NUM
easat-8721	225	18	-	-	SYM
easat-8721	225	19	8484	8484	NUM
easat-8721	225	20	vol	vol	NOUN
easat-8721	225	21	.	.	PROPN
easat-8721	226	1	9	9	NUM
easat-8721	226	2	,	,	PUNCT
easat-8721	226	3	no	no	INTJ
easat-8721	226	4	.	.	NOUN
easat-8721	226	5	7	7	NUM
easat-8721	226	6	:	:	PUNCT
easat-8721	226	7	719	719	NUM
easat-8721	226	8	-	-	SYM
easat-8721	226	9	732	732	NUM
easat-8721	226	10	,	,	PUNCT
easat-8721	226	11	2025	2025	NUM
easat-8721	226	12	doi	doi	NOUN
easat-8721	226	13	:	:	PUNCT
easat-8721	226	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	226	15	©	©	PROPN
easat-8721	226	16	2025	2025	NUM
easat-8721	226	17	by	by	ADP
easat-8721	226	18	the	the	DET
easat-8721	226	19	authors	author	NOUN
easat-8721	226	20	;	;	PUNCT
easat-8721	226	21	licensee	licensee	PROPN
easat-8721	226	22	learning	learn	VERB
easat-8721	226	23	gate	gate	NOUN
easat-8721	226	24	table	table	NOUN
easat-8721	226	25	3	3	NUM
easat-8721	226	26	.	.	PUNCT
easat-8721	227	1	the	the	DET
easat-8721	227	2	good	good	NOUN
easat-8721	227	3	of	of	ADP
easat-8721	227	4	fit	fit	ADJ
easat-8721	227	5	model	model	NOUN
easat-8721	227	6	.	.	PUNCT
easat-8721	228	1	variable	variable	ADJ
easat-8721	228	2	items	item	NOUN
easat-8721	228	3	validity	validity	NOUN
easat-8721	228	4	ave	ave	NOUN
easat-8721	228	5	composite	composite	ADJ
easat-8721	228	6	reliability	reliability	NOUN
easat-8721	228	7	cronbach	cronbach	VERB
easat-8721	228	8	alfa	alfa	NOUN
easat-8721	228	9	green	green	PROPN
easat-8721	228	10	marketing	marketing	PROPN
easat-8721	228	11	gm1	gm1	PROPN
easat-8721	228	12	0.778	0.778	NUM
easat-8721	228	13	0.641	0.641	NUM
easat-8721	228	14	0.907	0.907	NUM
easat-8721	228	15	0.906	0.906	NUM
easat-8721	228	16	gm2	gm2	NOUN
easat-8721	228	17	0.766	0.766	NUM
easat-8721	228	18	gm3	gm3	NOUN
easat-8721	228	19	0.84	0.84	NUM
easat-8721	228	20	gm4	gm4	NOUN
easat-8721	228	21	0.822	0.822	NUM
easat-8721	228	22	gm5	gm5	X
easat-8721	228	23	0.809	0.809	NUM
easat-8721	228	24	gm6	gm6	PROPN
easat-8721	228	25	0.817	0.817	NUM
easat-8721	228	26	gm7	gm7	NOUN
easat-8721	228	27	0.767	0.767	NUM
easat-8721	228	28	digital	digital	ADJ
easat-8721	228	29	marketing	marketing	NOUN
easat-8721	228	30	dm1	dm1	NOUN
easat-8721	228	31	0.852	0.852	NUM
easat-8721	228	32	0.961	0.961	NUM
easat-8721	228	33	0.963	0.963	NUM
easat-8721	228	34	0.667	0.667	NUM
easat-8721	228	35	dm2	dm2	NOUN
easat-8721	228	36	0.852	0.852	NUM
easat-8721	228	37	dm3	dm3	NOUN
easat-8721	228	38	0.844	0.844	NUM
easat-8721	228	39	dm4	dm4	PROPN
easat-8721	228	40	0.727	0.727	NUM
easat-8721	228	41	dm5	dm5	NOUN
easat-8721	228	42	0.747	0.747	NUM
easat-8721	228	43	dm6	dm6	NOUN
easat-8721	228	44	0.863	0.863	NUM
easat-8721	228	45	dm7	dm7	PROPN
easat-8721	228	46	0.836	0.836	NUM
easat-8721	228	47	dm8	dm8	NOUN
easat-8721	228	48	0.759	0.759	NUM
easat-8721	229	1	dm9	dm9	NOUN
easat-8721	229	2	0.783	0.783	NUM
easat-8721	229	3	dm10	dm10	PROPN
easat-8721	229	4	0.854	0.854	NUM
easat-8721	229	5	dm11	dm11	PROPN
easat-8721	229	6	0.793	0.793	NUM
easat-8721	229	7	dm12	dm12	PROPN
easat-8721	229	8	0.876	0.876	NUM
easat-8721	229	9	dm13	dm13	PROPN
easat-8721	229	10	0.826	0.826	NUM
easat-8721	229	11	dm14	dm14	PROPN
easat-8721	229	12	0.8	0.8	NUM
easat-8721	229	13	marketing	marketing	NOUN
easat-8721	229	14	orientation	orientation	NOUN
easat-8721	229	15	mo1	mo1	NOUN
easat-8721	229	16	0.888	0.888	NUM
easat-8721	229	17	0.962	0.962	NUM
easat-8721	229	18	0.963	0.963	NUM
easat-8721	229	19	0.770	0.770	NUM
easat-8721	229	20	mo2	mo2	NOUN
easat-8721	229	21	0.899	0.899	NUM
easat-8721	229	22	mo3	mo3	NOUN
easat-8721	229	23	0.864	0.864	NUM
easat-8721	229	24	mo4	mo4	NOUN
easat-8721	229	25	0.847	0.847	NUM
easat-8721	229	26	mo5	mo5	NOUN
easat-8721	229	27	0.908	0.908	NUM
easat-8721	229	28	mo6	mo6	NOUN
easat-8721	229	29	0.805	0.805	NUM
easat-8721	229	30	mo7	mo7	ADJ
easat-8721	229	31	0.894	0.894	NUM
easat-8721	229	32	mo8	mo8	NOUN
easat-8721	229	33	0.894	0.894	NUM
easat-8721	229	34	mo9	mo9	NOUN
easat-8721	229	35	0.895	0.895	NUM
easat-8721	229	36	business	business	NOUN
easat-8721	229	37	performance	performance	NOUN
easat-8721	229	38	bp1	bp1	PROPN
easat-8721	229	39	0.856	0.856	NUM
easat-8721	229	40	0.944	0.944	NUM
easat-8721	229	41	0.950	0.950	NUM
easat-8721	229	42	0.690	0.690	NUM
easat-8721	229	43	bp2	bp2	NOUN
easat-8721	229	44	0.837	0.837	NUM
easat-8721	229	45	bp3	bp3	PROPN
easat-8721	229	46	0.808	0.808	NUM
easat-8721	229	47	bp4	bp4	NOUN
easat-8721	229	48	0.75	0.75	NUM
easat-8721	229	49	bp5	bp5	PROPN
easat-8721	229	50	0.827	0.827	NUM
easat-8721	229	51	bp6	bp6	NOUN
easat-8721	229	52	0.873	0.873	NUM
easat-8721	229	53	bp7	bp7	NOUN
easat-8721	229	54	0.825	0.825	NUM
easat-8721	229	55	bp8	bp8	VERB
easat-8721	229	56	0.892	0.892	NUM
easat-8721	229	57	bp9	bp9	NOUN
easat-8721	229	58	0.801	0.801	NUM
easat-8721	229	59	4.2	4.2	NUM
easat-8721	229	60	.	.	PUNCT
easat-8721	230	1	hypothesis	hypothesis	NOUN
easat-8721	230	2	result	result	VERB
easat-8721	230	3	the	the	DET
easat-8721	230	4	results	result	NOUN
easat-8721	230	5	of	of	ADP
easat-8721	230	6	data	datum	NOUN
easat-8721	230	7	analysis	analysis	NOUN
easat-8721	230	8	of	of	ADP
easat-8721	230	9	the	the	DET
easat-8721	230	10	seven	seven	NUM
easat-8721	230	11	hypotheses	hypothesis	NOUN
easat-8721	230	12	in	in	ADP
easat-8721	230	13	this	this	DET
easat-8721	230	14	study	study	NOUN
easat-8721	230	15	show	show	VERB
easat-8721	230	16	that	that	SCONJ
easat-8721	230	17	most	most	ADJ
easat-8721	230	18	of	of	ADP
easat-8721	230	19	the	the	DET
easat-8721	230	20	relationships	relationship	NOUN
easat-8721	230	21	between	between	ADP
easat-8721	230	22	the	the	DET
easat-8721	230	23	variables	variable	NOUN
easat-8721	230	24	tested	test	VERB
easat-8721	230	25	have	have	VERB
easat-8721	230	26	a	a	DET
easat-8721	230	27	significant	significant	ADJ
easat-8721	230	28	influence	influence	NOUN
easat-8721	230	29	,	,	PUNCT
easat-8721	230	30	both	both	PRON
easat-8721	230	31	directly	directly	ADV
easat-8721	230	32	and	and	CCONJ
easat-8721	230	33	indirectly	indirectly	ADV
easat-8721	230	34	.	.	PUNCT
easat-8721	231	1	testing	test	VERB
easat-8721	231	2	the	the	DET
easat-8721	231	3	influence	influence	NOUN
easat-8721	231	4	of	of	ADP
easat-8721	231	5	digital	digital	ADJ
easat-8721	231	6	marketing	marketing	NOUN
easat-8721	231	7	on	on	ADP
easat-8721	231	8	business	business	NOUN
easat-8721	231	9	performance	performance	NOUN
easat-8721	231	10	showed	show	VERB
easat-8721	231	11	significant	significant	ADJ
easat-8721	231	12	results	result	NOUN
easat-8721	231	13	,	,	PUNCT
easat-8721	231	14	with	with	ADP
easat-8721	231	15	a	a	DET
easat-8721	231	16	pvalue	pvalue	NOUN
easat-8721	231	17	of	of	ADP
easat-8721	231	18	0.026	0.026	NUM
easat-8721	231	19	and	and	CCONJ
easat-8721	231	20	a	a	DET
easat-8721	231	21	t	t	NOUN
easat-8721	231	22	-	-	PUNCT
easat-8721	231	23	statistic	statistic	NOUN
easat-8721	231	24	of	of	ADP
easat-8721	231	25	2.233	2.233	NUM
easat-8721	231	26	.	.	PUNCT
easat-8721	232	1	this	this	PRON
easat-8721	232	2	indicates	indicate	VERB
easat-8721	232	3	that	that	SCONJ
easat-8721	232	4	digital	digital	ADJ
easat-8721	232	5	marketing	marketing	NOUN
easat-8721	232	6	is	be	AUX
easat-8721	232	7	directly	directly	ADV
easat-8721	232	8	able	able	ADJ
easat-8721	232	9	to	to	PART
easat-8721	232	10	improve	improve	VERB
easat-8721	232	11	business	business	NOUN
easat-8721	232	12	performance	performance	NOUN
easat-8721	232	13	.	.	PUNCT
easat-8721	233	1	digital	digital	ADJ
easat-8721	233	2	technology	technology	NOUN
easat-8721	233	3	-	-	PUNCT
easat-8721	233	4	based	base	VERB
easat-8721	233	5	marketing	marketing	NOUN
easat-8721	233	6	strategies	strategy	NOUN
easat-8721	233	7	allow	allow	VERB
easat-8721	233	8	companies	company	NOUN
easat-8721	233	9	to	to	PART
easat-8721	233	10	reach	reach	VERB
easat-8721	233	11	consumers	consumer	NOUN
easat-8721	233	12	more	more	ADV
easat-8721	233	13	broadly	broadly	ADV
easat-8721	233	14	,	,	PUNCT
easat-8721	233	15	efficiently	efficiently	ADV
easat-8721	233	16	,	,	PUNCT
easat-8721	233	17	and	and	CCONJ
easat-8721	233	18	responsively	responsively	ADV
easat-8721	233	19	,	,	PUNCT
easat-8721	233	20	thus	thus	ADV
easat-8721	233	21	making	make	VERB
easat-8721	233	22	a	a	DET
easat-8721	233	23	real	real	ADJ
easat-8721	233	24	contribution	contribution	NOUN
easat-8721	233	25	to	to	ADP
easat-8721	233	26	achieving	achieve	VERB
easat-8721	233	27	business	business	NOUN
easat-8721	233	28	goals	goal	NOUN
easat-8721	233	29	.	.	PUNCT
easat-8721	234	1	728	728	NUM
easat-8721	234	2	edelweiss	edelweiss	PROPN
easat-8721	234	3	applied	apply	VERB
easat-8721	234	4	science	science	NOUN
easat-8721	234	5	and	and	CCONJ
easat-8721	234	6	technology	technology	NOUN
easat-8721	234	7	issn	issn	PROPN
easat-8721	234	8	:	:	PUNCT
easat-8721	234	9	2576	2576	NUM
easat-8721	234	10	-	-	SYM
easat-8721	234	11	8484	8484	NUM
easat-8721	234	12	vol	vol	NOUN
easat-8721	234	13	.	.	PROPN
easat-8721	235	1	9	9	NUM
easat-8721	235	2	,	,	PUNCT
easat-8721	235	3	no	no	INTJ
easat-8721	235	4	.	.	NOUN
easat-8721	235	5	7	7	NUM
easat-8721	235	6	:	:	PUNCT
easat-8721	235	7	719	719	NUM
easat-8721	235	8	-	-	SYM
easat-8721	235	9	732	732	NUM
easat-8721	235	10	,	,	PUNCT
easat-8721	235	11	2025	2025	NUM
easat-8721	235	12	doi	doi	NOUN
easat-8721	235	13	:	:	PUNCT
easat-8721	235	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	235	15	©	©	PROPN
easat-8721	235	16	2025	2025	NUM
easat-8721	235	17	by	by	ADP
easat-8721	235	18	the	the	DET
easat-8721	235	19	authors	author	NOUN
easat-8721	235	20	;	;	PUNCT
easat-8721	235	21	licensee	licensee	PROPN
easat-8721	235	22	learning	learn	VERB
easat-8721	235	23	gate	gate	NOUN
easat-8721	235	24	table	table	NOUN
easat-8721	235	25	4	4	NUM
easat-8721	235	26	.	.	PUNCT
easat-8721	235	27	hypothesis	hypothesis	NOUN
easat-8721	235	28	result	result	NOUN
easat-8721	235	29	.	.	PUNCT
easat-8721	236	1	the	the	DET
easat-8721	236	2	effect	effect	NOUN
easat-8721	236	3	between	between	ADP
easat-8721	236	4	variable	variable	ADJ
easat-8721	236	5	sample	sample	NOUN
easat-8721	236	6	mean	mean	VERB
easat-8721	236	7	std	std	X
easat-8721	236	8	.	.	PUNCT
easat-8721	237	1	deviation	deviation	NOUN
easat-8721	237	2	t	t	PROPN
easat-8721	237	3	statistic	statistic	NOUN
easat-8721	237	4	p.	p.	NOUN
easat-8721	237	5	value	value	NOUN
easat-8721	237	6	the	the	DET
easat-8721	237	7	effect	effect	NOUN
easat-8721	237	8	of	of	ADP
easat-8721	237	9	green	green	ADJ
easat-8721	237	10	marketing	marketing	NOUN
easat-8721	237	11	on	on	ADP
easat-8721	237	12	business	business	NOUN
easat-8721	237	13	performance	performance	NOUN
easat-8721	237	14	0.0028	0.0028	NUM
easat-8721	237	15	0.092	0.092	NUM
easat-8721	237	16	0.304	0.304	NUM
easat-8721	237	17	0.761	0.761	NUM
easat-8721	237	18	the	the	DET
easat-8721	237	19	effect	effect	NOUN
easat-8721	237	20	of	of	ADP
easat-8721	237	21	digital	digital	ADJ
easat-8721	237	22	marketing	marketing	NOUN
easat-8721	237	23	on	on	ADP
easat-8721	237	24	business	business	NOUN
easat-8721	237	25	performance	performance	NOUN
easat-8721	237	26	0.320	0.320	NUM
easat-8721	237	27	0.144	0.144	NUM
easat-8721	237	28	2.233	2.233	NUM
easat-8721	237	29	0.026	0.026	NUM
easat-8721	237	30	the	the	DET
easat-8721	237	31	effect	effect	NOUN
easat-8721	237	32	of	of	ADP
easat-8721	237	33	green	green	ADJ
easat-8721	237	34	marketing	marketing	NOUN
easat-8721	237	35	on	on	ADP
easat-8721	237	36	marketing	marketing	NOUN
easat-8721	237	37	orientation	orientation	NOUN
easat-8721	237	38	0.196	0.196	NUM
easat-8721	237	39	0.063	0.063	NUM
easat-8721	237	40	3.098	3.098	NUM
easat-8721	237	41	0.002	0.002	NUM
easat-8721	237	42	the	the	DET
easat-8721	237	43	effect	effect	NOUN
easat-8721	237	44	of	of	ADP
easat-8721	237	45	digital	digital	ADJ
easat-8721	237	46	marketing	marketing	NOUN
easat-8721	237	47	on	on	ADP
easat-8721	237	48	marketing	marketing	NOUN
easat-8721	237	49	orientation	orientation	NOUN
easat-8721	237	50	0.706	0.706	NUM
easat-8721	237	51	0.055	0.055	NUM
easat-8721	237	52	12.914	12.914	NUM
easat-8721	237	53	0.000	0.000	NUM
easat-8721	237	54	the	the	DET
easat-8721	237	55	effect	effect	NOUN
easat-8721	237	56	of	of	ADP
easat-8721	237	57	marketing	marketing	NOUN
easat-8721	237	58	orientation	orientation	NOUN
easat-8721	237	59	on	on	ADP
easat-8721	237	60	business	business	NOUN
easat-8721	237	61	performance	performance	NOUN
easat-8721	237	62	0.495	0.495	NUM
easat-8721	237	63	0,154	0,154	NUM
easat-8721	237	64	3,223	3,223	NUM
easat-8721	237	65	0.001	0.001	NUM
easat-8721	237	66	the	the	DET
easat-8721	237	67	effect	effect	NOUN
easat-8721	237	68	of	of	ADP
easat-8721	237	69	green	green	ADJ
easat-8721	237	70	marketing	marketing	NOUN
easat-8721	237	71	on	on	ADP
easat-8721	237	72	business	business	NOUN
easat-8721	237	73	performance	performance	NOUN
easat-8721	237	74	through	through	ADP
easat-8721	237	75	marketing	marketing	NOUN
easat-8721	237	76	orientation	orientation	NOUN
easat-8721	237	77	0.097	0.097	NUM
easat-8721	237	78	0.043	0.043	NUM
easat-8721	237	79	2.244	2.244	NUM
easat-8721	237	80	0.025	0.025	NUM
easat-8721	237	81	the	the	DET
easat-8721	237	82	effect	effect	NOUN
easat-8721	237	83	of	of	ADP
easat-8721	237	84	digital	digital	ADJ
easat-8721	237	85	marketing	marketing	NOUN
easat-8721	237	86	on	on	ADP
easat-8721	237	87	business	business	NOUN
easat-8721	237	88	performance	performance	NOUN
easat-8721	237	89	through	through	ADP
easat-8721	237	90	marketing	marketing	NOUN
easat-8721	237	91	orientation	orientation	NOUN
easat-8721	237	92	0.350	0.350	NUM
easat-8721	237	93	0.109	0.109	NUM
easat-8721	237	94	3.213	3.213	NUM
easat-8721	237	95	0.001	0.001	NUM
easat-8721	237	96	in	in	ADP
easat-8721	237	97	contrast	contrast	NOUN
easat-8721	237	98	,	,	PUNCT
easat-8721	237	99	the	the	DET
easat-8721	237	100	direct	direct	ADJ
easat-8721	237	101	influence	influence	NOUN
easat-8721	237	102	of	of	ADP
easat-8721	237	103	green	green	ADJ
easat-8721	237	104	marketing	marketing	NOUN
easat-8721	237	105	on	on	ADP
easat-8721	237	106	business	business	NOUN
easat-8721	237	107	performance	performance	NOUN
easat-8721	237	108	does	do	AUX
easat-8721	237	109	not	not	PART
easat-8721	237	110	show	show	VERB
easat-8721	237	111	statistical	statistical	ADJ
easat-8721	237	112	significance	significance	NOUN
easat-8721	237	113	.	.	PUNCT
easat-8721	238	1	the	the	DET
easat-8721	238	2	p	p	NOUN
easat-8721	238	3	-	-	PUNCT
easat-8721	238	4	value	value	NOUN
easat-8721	238	5	of	of	ADP
easat-8721	238	6	0.761	0.761	NUM
easat-8721	238	7	and	and	CCONJ
easat-8721	238	8	the	the	DET
easat-8721	238	9	t	t	NOUN
easat-8721	238	10	-	-	PUNCT
easat-8721	238	11	statistic	statistic	NOUN
easat-8721	238	12	of	of	ADP
easat-8721	238	13	only	only	ADV
easat-8721	238	14	0.304	0.304	NUM
easat-8721	238	15	indicate	indicate	VERB
easat-8721	238	16	that	that	SCONJ
easat-8721	238	17	green	green	ADJ
easat-8721	238	18	marketing	marketing	NOUN
easat-8721	238	19	,	,	PUNCT
easat-8721	238	20	although	although	SCONJ
easat-8721	238	21	socially	socially	ADV
easat-8721	238	22	and	and	CCONJ
easat-8721	238	23	environmentally	environmentally	ADV
easat-8721	238	24	important	important	ADJ
easat-8721	238	25	,	,	PUNCT
easat-8721	238	26	has	have	AUX
easat-8721	238	27	not	not	PART
easat-8721	238	28	had	have	VERB
easat-8721	238	29	a	a	DET
easat-8721	238	30	direct	direct	ADJ
easat-8721	238	31	impact	impact	NOUN
easat-8721	238	32	on	on	ADP
easat-8721	238	33	business	business	NOUN
easat-8721	238	34	performance	performance	NOUN
easat-8721	238	35	in	in	ADP
easat-8721	238	36	the	the	DET
easat-8721	238	37	context	context	NOUN
easat-8721	238	38	of	of	ADP
easat-8721	238	39	this	this	DET
easat-8721	238	40	study	study	NOUN
easat-8721	238	41	.	.	PUNCT
easat-8721	239	1	this	this	PRON
easat-8721	239	2	can	can	AUX
easat-8721	239	3	indicate	indicate	VERB
easat-8721	239	4	that	that	SCONJ
easat-8721	239	5	a	a	DET
easat-8721	239	6	green	green	ADJ
easat-8721	239	7	marketing	marketing	NOUN
easat-8721	239	8	strategy	strategy	NOUN
easat-8721	239	9	needs	need	VERB
easat-8721	239	10	support	support	NOUN
easat-8721	239	11	from	from	ADP
easat-8721	239	12	other	other	ADJ
easat-8721	239	13	factors	factor	NOUN
easat-8721	239	14	,	,	PUNCT
easat-8721	239	15	such	such	ADJ
easat-8721	239	16	as	as	ADP
easat-8721	239	17	increased	increase	VERB
easat-8721	239	18	consumer	consumer	NOUN
easat-8721	239	19	awareness	awareness	NOUN
easat-8721	239	20	or	or	CCONJ
easat-8721	239	21	integration	integration	NOUN
easat-8721	239	22	with	with	ADP
easat-8721	239	23	market	market	NOUN
easat-8721	239	24	orientation	orientation	NOUN
easat-8721	239	25	,	,	PUNCT
easat-8721	239	26	to	to	PART
easat-8721	239	27	be	be	AUX
easat-8721	239	28	able	able	ADJ
easat-8721	239	29	to	to	PART
easat-8721	239	30	have	have	VERB
easat-8721	239	31	a	a	DET
easat-8721	239	32	stronger	strong	ADJ
easat-8721	239	33	influence	influence	NOUN
easat-8721	239	34	on	on	ADP
easat-8721	239	35	business	business	NOUN
easat-8721	239	36	results	result	NOUN
easat-8721	239	37	.	.	PUNCT
easat-8721	240	1	furthermore	furthermore	ADV
easat-8721	240	2	,	,	PUNCT
easat-8721	240	3	the	the	DET
easat-8721	240	4	analysis	analysis	NOUN
easat-8721	240	5	of	of	ADP
easat-8721	240	6	the	the	DET
easat-8721	240	7	influence	influence	NOUN
easat-8721	240	8	of	of	ADP
easat-8721	240	9	digital	digital	ADJ
easat-8721	240	10	marketing	marketing	NOUN
easat-8721	240	11	on	on	ADP
easat-8721	240	12	market	market	NOUN
easat-8721	240	13	orientation	orientation	NOUN
easat-8721	240	14	showed	show	VERB
easat-8721	240	15	very	very	ADV
easat-8721	240	16	significant	significant	ADJ
easat-8721	240	17	results	result	NOUN
easat-8721	240	18	.	.	PUNCT
easat-8721	241	1	with	with	ADP
easat-8721	241	2	a	a	DET
easat-8721	241	3	p	p	NOUN
easat-8721	241	4	-	-	PUNCT
easat-8721	241	5	value	value	NOUN
easat-8721	241	6	of	of	ADP
easat-8721	241	7	0.000	0.000	NUM
easat-8721	241	8	and	and	CCONJ
easat-8721	241	9	a	a	DET
easat-8721	241	10	t	t	NOUN
easat-8721	241	11	-	-	PUNCT
easat-8721	241	12	statistic	statistic	NOUN
easat-8721	241	13	of	of	ADP
easat-8721	241	14	12,914	12,914	NUM
easat-8721	241	15	,	,	PUNCT
easat-8721	241	16	it	it	PRON
easat-8721	241	17	can	can	AUX
easat-8721	241	18	be	be	AUX
easat-8721	241	19	concluded	conclude	VERB
easat-8721	241	20	that	that	SCONJ
easat-8721	241	21	digital	digital	ADJ
easat-8721	241	22	marketing	marketing	NOUN
easat-8721	241	23	encourages	encourage	VERB
easat-8721	241	24	companies	company	NOUN
easat-8721	241	25	to	to	PART
easat-8721	241	26	better	well	ADV
easat-8721	241	27	understand	understand	VERB
easat-8721	241	28	the	the	DET
easat-8721	241	29	needs	need	NOUN
easat-8721	241	30	and	and	CCONJ
easat-8721	241	31	changes	change	NOUN
easat-8721	241	32	in	in	ADP
easat-8721	241	33	market	market	NOUN
easat-8721	241	34	behavior	behavior	NOUN
easat-8721	241	35	in	in	ADP
easat-8721	241	36	real	real	ADJ
easat-8721	241	37	-	-	PUNCT
easat-8721	241	38	time	time	NOUN
easat-8721	241	39	.	.	PUNCT
easat-8721	242	1	the	the	DET
easat-8721	242	2	use	use	NOUN
easat-8721	242	3	of	of	ADP
easat-8721	242	4	digital	digital	ADJ
easat-8721	242	5	technology	technology	NOUN
easat-8721	242	6	allows	allow	VERB
easat-8721	242	7	companies	company	NOUN
easat-8721	242	8	to	to	PART
easat-8721	242	9	collect	collect	VERB
easat-8721	242	10	market	market	NOUN
easat-8721	242	11	data	datum	NOUN
easat-8721	242	12	,	,	PUNCT
easat-8721	242	13	analyze	analyze	VERB
easat-8721	242	14	consumer	consumer	NOUN
easat-8721	242	15	preferences	preference	NOUN
easat-8721	242	16	,	,	PUNCT
easat-8721	242	17	and	and	CCONJ
easat-8721	242	18	respond	respond	VERB
easat-8721	242	19	to	to	ADP
easat-8721	242	20	competitive	competitive	ADJ
easat-8721	242	21	dynamics	dynamic	NOUN
easat-8721	242	22	quickly	quickly	ADV
easat-8721	242	23	and	and	CCONJ
easat-8721	242	24	precisely	precisely	ADV
easat-8721	242	25	.	.	PUNCT
easat-8721	243	1	the	the	DET
easat-8721	243	2	same	same	ADJ
easat-8721	243	3	is	be	AUX
easat-8721	243	4	true	true	ADJ
easat-8721	243	5	of	of	ADP
easat-8721	243	6	the	the	DET
easat-8721	243	7	influence	influence	NOUN
easat-8721	243	8	of	of	ADP
easat-8721	243	9	green	green	ADJ
easat-8721	243	10	marketing	marketing	NOUN
easat-8721	243	11	on	on	ADP
easat-8721	243	12	market	market	NOUN
easat-8721	243	13	orientation	orientation	NOUN
easat-8721	243	14	,	,	PUNCT
easat-8721	243	15	which	which	PRON
easat-8721	243	16	shows	show	VERB
easat-8721	243	17	significance	significance	NOUN
easat-8721	243	18	with	with	ADP
easat-8721	243	19	a	a	DET
easat-8721	243	20	p	p	NOUN
easat-8721	243	21	-	-	PUNCT
easat-8721	243	22	value	value	NOUN
easat-8721	243	23	of	of	ADP
easat-8721	243	24	0.002	0.002	NUM
easat-8721	243	25	and	and	CCONJ
easat-8721	243	26	a	a	DET
easat-8721	243	27	t	t	NOUN
easat-8721	243	28	-	-	PUNCT
easat-8721	243	29	statistic	statistic	NOUN
easat-8721	243	30	of	of	ADP
easat-8721	243	31	3.098	3.098	NUM
easat-8721	243	32	.	.	PUNCT
easat-8721	244	1	these	these	DET
easat-8721	244	2	findings	finding	NOUN
easat-8721	244	3	indicate	indicate	VERB
easat-8721	244	4	that	that	SCONJ
easat-8721	244	5	an	an	DET
easat-8721	244	6	eco	eco	NOUN
easat-8721	244	7	-	-	PUNCT
easat-8721	244	8	friendly	friendly	ADJ
easat-8721	244	9	approach	approach	NOUN
easat-8721	244	10	encourages	encourage	VERB
easat-8721	244	11	companies	company	NOUN
easat-8721	244	12	to	to	PART
easat-8721	244	13	be	be	AUX
easat-8721	244	14	more	more	ADV
easat-8721	244	15	sensitive	sensitive	ADJ
easat-8721	244	16	to	to	ADP
easat-8721	244	17	market	market	NOUN
easat-8721	244	18	values	value	NOUN
easat-8721	244	19	and	and	CCONJ
easat-8721	244	20	sustainability	sustainability	NOUN
easat-8721	244	21	-	-	PUNCT
easat-8721	244	22	oriented	orient	VERB
easat-8721	244	23	consumer	consumer	NOUN
easat-8721	244	24	preferences	preference	NOUN
easat-8721	244	25	.	.	PUNCT
easat-8721	245	1	market	market	NOUN
easat-8721	245	2	orientation	orientation	NOUN
easat-8721	245	3	itself	itself	PRON
easat-8721	245	4	has	have	AUX
easat-8721	245	5	been	be	AUX
easat-8721	245	6	proven	prove	VERB
easat-8721	245	7	to	to	PART
easat-8721	245	8	have	have	VERB
easat-8721	245	9	a	a	DET
easat-8721	245	10	positive	positive	ADJ
easat-8721	245	11	and	and	CCONJ
easat-8721	245	12	significant	significant	ADJ
easat-8721	245	13	effect	effect	NOUN
easat-8721	245	14	on	on	ADP
easat-8721	245	15	business	business	NOUN
easat-8721	245	16	performance	performance	NOUN
easat-8721	245	17	,	,	PUNCT
easat-8721	245	18	as	as	SCONJ
easat-8721	245	19	shown	show	VERB
easat-8721	245	20	by	by	ADP
easat-8721	245	21	a	a	DET
easat-8721	245	22	p	p	NOUN
easat-8721	245	23	-	-	PUNCT
easat-8721	245	24	value	value	NOUN
easat-8721	245	25	of	of	ADP
easat-8721	245	26	0.001	0.001	NUM
easat-8721	245	27	and	and	CCONJ
easat-8721	245	28	a	a	DET
easat-8721	245	29	t	t	NOUN
easat-8721	245	30	-	-	PUNCT
easat-8721	245	31	statistic	statistic	NOUN
easat-8721	245	32	of	of	ADP
easat-8721	245	33	3.223	3.223	NUM
easat-8721	245	34	.	.	PUNCT
easat-8721	246	1	these	these	DET
easat-8721	246	2	findings	finding	NOUN
easat-8721	246	3	strengthen	strengthen	VERB
easat-8721	246	4	the	the	DET
easat-8721	246	5	market	market	NOUN
easat-8721	246	6	-	-	PUNCT
easat-8721	246	7	oriented	orient	VERB
easat-8721	246	8	position	position	NOUN
easat-8721	246	9	as	as	ADP
easat-8721	246	10	a	a	DET
easat-8721	246	11	key	key	ADJ
easat-8721	246	12	factor	factor	NOUN
easat-8721	246	13	in	in	ADP
easat-8721	246	14	improving	improve	VERB
easat-8721	246	15	the	the	DET
easat-8721	246	16	company	company	NOUN
easat-8721	246	17	's	's	PART
easat-8721	246	18	performance	performance	NOUN
easat-8721	246	19	.	.	PUNCT
easat-8721	247	1	companies	company	NOUN
easat-8721	247	2	that	that	PRON
easat-8721	247	3	are	be	AUX
easat-8721	247	4	able	able	ADJ
easat-8721	247	5	to	to	PART
easat-8721	247	6	understand	understand	VERB
easat-8721	247	7	customer	customer	NOUN
easat-8721	247	8	needs	need	NOUN
easat-8721	247	9	,	,	PUNCT
easat-8721	247	10	anticipate	anticipate	VERB
easat-8721	247	11	competitor	competitor	NOUN
easat-8721	247	12	movements	movement	NOUN
easat-8721	247	13	,	,	PUNCT
easat-8721	247	14	and	and	CCONJ
easat-8721	247	15	synergistically	synergistically	ADV
easat-8721	247	16	coordinate	coordinate	VERB
easat-8721	247	17	various	various	ADJ
easat-8721	247	18	internal	internal	ADJ
easat-8721	247	19	functions	function	NOUN
easat-8721	247	20	tend	tend	VERB
easat-8721	247	21	to	to	PART
easat-8721	247	22	have	have	VERB
easat-8721	247	23	superior	superior	ADJ
easat-8721	247	24	performance	performance	NOUN
easat-8721	247	25	.	.	PUNCT
easat-8721	248	1	thus	thus	ADV
easat-8721	248	2	,	,	PUNCT
easat-8721	248	3	market	market	NOUN
easat-8721	248	4	orientation	orientation	NOUN
easat-8721	248	5	can	can	AUX
easat-8721	248	6	be	be	AUX
easat-8721	248	7	an	an	DET
easat-8721	248	8	important	important	ADJ
easat-8721	248	9	link	link	NOUN
easat-8721	248	10	between	between	ADP
easat-8721	248	11	the	the	DET
easat-8721	248	12	marketing	marketing	NOUN
easat-8721	248	13	strategy	strategy	NOUN
easat-8721	248	14	adopted	adopt	VERB
easat-8721	248	15	by	by	ADP
easat-8721	248	16	the	the	DET
easat-8721	248	17	company	company	NOUN
easat-8721	248	18	and	and	CCONJ
easat-8721	248	19	the	the	DET
easat-8721	248	20	achievement	achievement	NOUN
easat-8721	248	21	of	of	ADP
easat-8721	248	22	optimal	optimal	ADJ
easat-8721	248	23	business	business	NOUN
easat-8721	248	24	results	result	NOUN
easat-8721	248	25	.	.	PUNCT
easat-8721	249	1	analysis	analysis	NOUN
easat-8721	249	2	of	of	ADP
easat-8721	249	3	the	the	DET
easat-8721	249	4	indirect	indirect	ADJ
easat-8721	249	5	influence	influence	NOUN
easat-8721	249	6	of	of	ADP
easat-8721	249	7	digital	digital	ADJ
easat-8721	249	8	marketing	marketing	NOUN
easat-8721	249	9	on	on	ADP
easat-8721	249	10	business	business	NOUN
easat-8721	249	11	performance	performance	NOUN
easat-8721	249	12	through	through	ADP
easat-8721	249	13	market	market	NOUN
easat-8721	249	14	orientation	orientation	NOUN
easat-8721	249	15	also	also	ADV
easat-8721	249	16	showed	show	VERB
easat-8721	249	17	significant	significant	ADJ
easat-8721	249	18	results	result	NOUN
easat-8721	249	19	.	.	PUNCT
easat-8721	250	1	with	with	ADP
easat-8721	250	2	a	a	DET
easat-8721	250	3	p	p	NOUN
easat-8721	250	4	-	-	PUNCT
easat-8721	250	5	value	value	NOUN
easat-8721	250	6	of	of	ADP
easat-8721	250	7	0.001	0.001	NUM
easat-8721	250	8	and	and	CCONJ
easat-8721	250	9	a	a	DET
easat-8721	250	10	t	t	NOUN
easat-8721	250	11	-	-	PUNCT
easat-8721	250	12	statistic	statistic	NOUN
easat-8721	250	13	of	of	ADP
easat-8721	250	14	3.213	3.213	NUM
easat-8721	250	15	,	,	PUNCT
easat-8721	250	16	it	it	PRON
easat-8721	250	17	can	can	AUX
easat-8721	250	18	be	be	AUX
easat-8721	250	19	concluded	conclude	VERB
easat-8721	250	20	that	that	SCONJ
easat-8721	250	21	market	market	NOUN
easat-8721	250	22	orientation	orientation	NOUN
easat-8721	250	23	mediates	mediate	VERB
easat-8721	250	24	the	the	DET
easat-8721	250	25	relationship	relationship	NOUN
easat-8721	250	26	between	between	ADP
easat-8721	250	27	digital	digital	ADJ
easat-8721	250	28	marketing	marketing	NOUN
easat-8721	250	29	and	and	CCONJ
easat-8721	250	30	business	business	NOUN
easat-8721	250	31	performance	performance	NOUN
easat-8721	250	32	positively	positively	ADV
easat-8721	250	33	.	.	PUNCT
easat-8721	251	1	this	this	PRON
easat-8721	251	2	means	mean	VERB
easat-8721	251	3	that	that	SCONJ
easat-8721	251	4	the	the	DET
easat-8721	251	5	success	success	NOUN
easat-8721	251	6	of	of	ADP
easat-8721	251	7	digital	digital	ADJ
easat-8721	251	8	marketing	marketing	NOUN
easat-8721	251	9	in	in	ADP
easat-8721	251	10	improving	improve	VERB
easat-8721	251	11	business	business	NOUN
easat-8721	251	12	performance	performance	NOUN
easat-8721	251	13	will	will	AUX
easat-8721	251	14	be	be	AUX
easat-8721	251	15	more	more	ADV
easat-8721	251	16	optimal	optimal	ADJ
easat-8721	251	17	if	if	SCONJ
easat-8721	251	18	it	it	PRON
easat-8721	251	19	is	be	AUX
easat-8721	251	20	supported	support	VERB
easat-8721	251	21	by	by	ADP
easat-8721	251	22	the	the	DET
easat-8721	251	23	company	company	NOUN
easat-8721	251	24	's	's	PART
easat-8721	251	25	ability	ability	NOUN
easat-8721	251	26	to	to	PART
easat-8721	251	27	understand	understand	VERB
easat-8721	251	28	and	and	CCONJ
easat-8721	251	29	respond	respond	VERB
easat-8721	251	30	to	to	ADP
easat-8721	251	31	market	market	NOUN
easat-8721	251	32	needs	need	NOUN
easat-8721	251	33	systematically	systematically	ADV
easat-8721	251	34	.	.	PUNCT
easat-8721	252	1	similarly	similarly	ADV
easat-8721	252	2	,	,	PUNCT
easat-8721	252	3	the	the	DET
easat-8721	252	4	indirect	indirect	ADJ
easat-8721	252	5	influence	influence	NOUN
easat-8721	252	6	of	of	ADP
easat-8721	252	7	green	green	ADJ
easat-8721	252	8	marketing	marketing	NOUN
easat-8721	252	9	on	on	ADP
easat-8721	252	10	business	business	NOUN
easat-8721	252	11	performance	performance	NOUN
easat-8721	252	12	through	through	ADP
easat-8721	252	13	market	market	NOUN
easat-8721	252	14	orientation	orientation	NOUN
easat-8721	252	15	also	also	ADV
easat-8721	252	16	showed	show	VERB
easat-8721	252	17	significant	significant	ADJ
easat-8721	252	18	results	result	NOUN
easat-8721	252	19	,	,	PUNCT
easat-8721	252	20	with	with	ADP
easat-8721	252	21	a	a	DET
easat-8721	252	22	p	p	NOUN
easat-8721	252	23	-	-	PUNCT
easat-8721	252	24	value	value	NOUN
easat-8721	252	25	of	of	ADP
easat-8721	252	26	0.025	0.025	NUM
easat-8721	252	27	and	and	CCONJ
easat-8721	252	28	a	a	DET
easat-8721	252	29	t	t	NOUN
easat-8721	252	30	-	-	PUNCT
easat-8721	252	31	statistic	statistic	NOUN
easat-8721	252	32	of	of	ADP
easat-8721	252	33	2.244	2.244	NUM
easat-8721	252	34	.	.	PUNCT
easat-8721	253	1	although	although	SCONJ
easat-8721	253	2	green	green	ADJ
easat-8721	253	3	marketing	marketing	NOUN
easat-8721	253	4	is	be	AUX
easat-8721	253	5	not	not	PART
easat-8721	253	6	directly	directly	ADV
easat-8721	253	7	significant	significant	ADJ
easat-8721	253	8	to	to	ADP
easat-8721	253	9	business	business	NOUN
easat-8721	253	10	performance	performance	NOUN
easat-8721	253	11	,	,	PUNCT
easat-8721	253	12	its	its	PRON
easat-8721	253	13	role	role	NOUN
easat-8721	253	14	becomes	become	VERB
easat-8721	253	15	important	important	ADJ
easat-8721	253	16	when	when	SCONJ
easat-8721	253	17	the	the	DET
easat-8721	253	18	company	company	NOUN
easat-8721	253	19	has	have	VERB
easat-8721	253	20	a	a	DET
easat-8721	253	21	strong	strong	ADJ
easat-8721	253	22	market	market	NOUN
easat-8721	253	23	orientation	orientation	NOUN
easat-8721	253	24	.	.	PUNCT
easat-8721	254	1	this	this	PRON
easat-8721	254	2	means	mean	VERB
easat-8721	254	3	that	that	SCONJ
easat-8721	254	4	the	the	DET
easat-8721	254	5	implementation	implementation	NOUN
easat-8721	254	6	of	of	ADP
easat-8721	254	7	green	green	ADJ
easat-8721	254	8	marketing	marketing	NOUN
easat-8721	254	9	strategies	strategy	NOUN
easat-8721	254	10	can	can	AUX
easat-8721	254	11	have	have	VERB
easat-8721	254	12	a	a	DET
easat-8721	254	13	positive	positive	ADJ
easat-8721	254	14	impact	impact	NOUN
easat-8721	254	15	on	on	ADP
easat-8721	254	16	business	business	NOUN
easat-8721	254	17	performance	performance	NOUN
easat-8721	254	18	if	if	SCONJ
easat-8721	254	19	the	the	DET
easat-8721	254	20	company	company	NOUN
easat-8721	254	21	is	be	AUX
easat-8721	254	22	able	able	ADJ
easat-8721	254	23	to	to	PART
easat-8721	254	24	align	align	VERB
easat-8721	254	25	it	it	PRON
easat-8721	254	26	with	with	ADP
easat-8721	254	27	a	a	DET
easat-8721	254	28	marketing	marketing	NOUN
easat-8721	254	29	strategy	strategy	NOUN
easat-8721	254	30	based	base	VERB
easat-8721	254	31	on	on	ADP
easat-8721	254	32	market	market	NOUN
easat-8721	254	33	understanding	understanding	NOUN
easat-8721	254	34	.	.	PUNCT
easat-8721	255	1	overall	overall	ADV
easat-8721	255	2	,	,	PUNCT
easat-8721	255	3	the	the	DET
easat-8721	255	4	results	result	NOUN
easat-8721	255	5	of	of	ADP
easat-8721	255	6	this	this	DET
easat-8721	255	7	study	study	NOUN
easat-8721	255	8	confirm	confirm	VERB
easat-8721	255	9	that	that	SCONJ
easat-8721	255	10	market	market	NOUN
easat-8721	255	11	orientation	orientation	NOUN
easat-8721	255	12	is	be	AUX
easat-8721	255	13	a	a	DET
easat-8721	255	14	crucial	crucial	ADJ
easat-8721	255	15	mediating	mediate	VERB
easat-8721	255	16	variable	variable	NOUN
easat-8721	255	17	in	in	ADP
easat-8721	255	18	bridging	bridge	VERB
easat-8721	255	19	the	the	DET
easat-8721	255	20	influence	influence	NOUN
easat-8721	255	21	of	of	ADP
easat-8721	255	22	green	green	ADJ
easat-8721	255	23	marketing	marketing	NOUN
easat-8721	255	24	and	and	CCONJ
easat-8721	255	25	digital	digital	ADJ
easat-8721	255	26	marketing	marketing	NOUN
easat-8721	255	27	on	on	ADP
easat-8721	255	28	business	business	NOUN
easat-8721	255	29	performance	performance	NOUN
easat-8721	255	30	.	.	PUNCT
easat-8721	256	1	digital	digital	ADJ
easat-8721	256	2	and	and	CCONJ
easat-8721	256	3	sustainability	sustainability	NOUN
easat-8721	256	4	strategies	strategy	NOUN
easat-8721	256	5	not	not	PART
easat-8721	256	6	only	only	ADV
easat-8721	256	7	need	need	VERB
easat-8721	256	8	to	to	PART
easat-8721	256	9	be	be	AUX
easat-8721	256	10	implemented	implement	VERB
easat-8721	256	11	technically	technically	ADV
easat-8721	256	12	but	but	CCONJ
easat-8721	256	13	also	also	ADV
easat-8721	256	14	must	must	AUX
easat-8721	256	15	be	be	AUX
easat-8721	256	16	underpinned	underpin	VERB
easat-8721	256	17	by	by	ADP
easat-8721	256	18	a	a	DET
easat-8721	256	19	company	company	NOUN
easat-8721	256	20	culture	culture	NOUN
easat-8721	256	21	that	that	PRON
easat-8721	256	22	is	be	AUX
easat-8721	256	23	responsive	responsive	ADJ
easat-8721	256	24	to	to	ADP
easat-8721	256	25	market	market	NOUN
easat-8721	256	26	dynamics	dynamic	NOUN
easat-8721	256	27	.	.	PUNCT
easat-8721	257	1	therefore	therefore	ADV
easat-8721	257	2	,	,	PUNCT
easat-8721	257	3	the	the	DET
easat-8721	257	4	integration	integration	NOUN
easat-8721	257	5	between	between	ADP
easat-8721	257	6	729	729	NUM
easat-8721	257	7	edelweiss	edelweiss	PROPN
easat-8721	257	8	applied	apply	VERB
easat-8721	257	9	science	science	NOUN
easat-8721	257	10	and	and	CCONJ
easat-8721	257	11	technology	technology	NOUN
easat-8721	257	12	issn	issn	PROPN
easat-8721	257	13	:	:	PUNCT
easat-8721	257	14	2576	2576	NUM
easat-8721	257	15	-	-	SYM
easat-8721	257	16	8484	8484	NUM
easat-8721	257	17	vol	vol	NOUN
easat-8721	257	18	.	.	PROPN
easat-8721	258	1	9	9	NUM
easat-8721	258	2	,	,	PUNCT
easat-8721	258	3	no	no	INTJ
easat-8721	258	4	.	.	NOUN
easat-8721	258	5	7	7	NUM
easat-8721	258	6	:	:	PUNCT
easat-8721	258	7	719	719	NUM
easat-8721	258	8	-	-	SYM
easat-8721	258	9	732	732	NUM
easat-8721	258	10	,	,	PUNCT
easat-8721	258	11	2025	2025	NUM
easat-8721	258	12	doi	doi	NOUN
easat-8721	258	13	:	:	PUNCT
easat-8721	258	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	258	15	©	©	PROPN
easat-8721	258	16	2025	2025	NUM
easat-8721	258	17	by	by	ADP
easat-8721	258	18	the	the	DET
easat-8721	258	19	authors	author	NOUN
easat-8721	258	20	;	;	PUNCT
easat-8721	259	1	licensee	licensee	PROPN
easat-8721	259	2	learning	learn	VERB
easat-8721	259	3	gate	gate	NOUN
easat-8721	259	4	sustainability	sustainability	NOUN
easat-8721	259	5	,	,	PUNCT
easat-8721	259	6	technology	technology	NOUN
easat-8721	259	7	,	,	PUNCT
easat-8721	259	8	and	and	CCONJ
easat-8721	259	9	market	market	NOUN
easat-8721	259	10	orientation	orientation	NOUN
easat-8721	259	11	is	be	AUX
easat-8721	259	12	a	a	DET
easat-8721	259	13	key	key	ADJ
easat-8721	259	14	strategy	strategy	NOUN
easat-8721	259	15	in	in	ADP
easat-8721	259	16	driving	drive	VERB
easat-8721	259	17	superior	superior	ADJ
easat-8721	259	18	and	and	CCONJ
easat-8721	259	19	sustainable	sustainable	ADJ
easat-8721	259	20	business	business	NOUN
easat-8721	259	21	performance	performance	NOUN
easat-8721	259	22	.	.	PUNCT
easat-8721	260	1	4.3	4.3	NUM
easat-8721	260	2	.	.	PUNCT
easat-8721	260	3	discussion	discussion	NOUN
easat-8721	260	4	the	the	DET
easat-8721	260	5	findings	finding	NOUN
easat-8721	260	6	of	of	ADP
easat-8721	260	7	this	this	DET
easat-8721	260	8	study	study	NOUN
easat-8721	260	9	present	present	VERB
easat-8721	260	10	an	an	DET
easat-8721	260	11	important	important	ADJ
easat-8721	260	12	contribution	contribution	NOUN
easat-8721	260	13	to	to	ADP
easat-8721	260	14	understanding	understand	VERB
easat-8721	260	15	the	the	DET
easat-8721	260	16	dynamics	dynamic	NOUN
easat-8721	260	17	between	between	ADP
easat-8721	260	18	sustainability	sustainability	NOUN
easat-8721	260	19	-	-	PUNCT
easat-8721	260	20	oriented	orient	VERB
easat-8721	260	21	and	and	CCONJ
easat-8721	260	22	technology	technology	NOUN
easat-8721	260	23	-	-	PUNCT
easat-8721	260	24	driven	drive	VERB
easat-8721	260	25	marketing	marketing	NOUN
easat-8721	260	26	strategies	strategy	NOUN
easat-8721	260	27	and	and	CCONJ
easat-8721	260	28	their	their	PRON
easat-8721	260	29	implications	implication	NOUN
easat-8721	260	30	for	for	ADP
easat-8721	260	31	business	business	NOUN
easat-8721	260	32	performance	performance	NOUN
easat-8721	260	33	.	.	PUNCT
easat-8721	261	1	a	a	DET
easat-8721	261	2	particularly	particularly	ADV
easat-8721	261	3	notable	notable	ADJ
easat-8721	261	4	result	result	NOUN
easat-8721	261	5	is	be	AUX
easat-8721	261	6	the	the	DET
easat-8721	261	7	insignificant	insignificant	ADJ
easat-8721	261	8	direct	direct	ADJ
easat-8721	261	9	effect	effect	NOUN
easat-8721	261	10	of	of	ADP
easat-8721	261	11	green	green	ADJ
easat-8721	261	12	marketing	marketing	NOUN
easat-8721	261	13	on	on	ADP
easat-8721	261	14	business	business	NOUN
easat-8721	261	15	performance	performance	NOUN
easat-8721	261	16	,	,	PUNCT
easat-8721	261	17	a	a	DET
easat-8721	261	18	finding	finding	NOUN
easat-8721	261	19	that	that	PRON
easat-8721	261	20	contrasts	contrast	VERB
easat-8721	261	21	with	with	ADP
easat-8721	261	22	several	several	ADJ
easat-8721	261	23	previous	previous	ADJ
easat-8721	261	24	empirical	empirical	ADJ
easat-8721	261	25	studies	study	NOUN
easat-8721	261	26	and	and	CCONJ
easat-8721	261	27	requires	require	VERB
easat-8721	261	28	deeper	deep	ADJ
easat-8721	261	29	analysis	analysis	NOUN
easat-8721	261	30	.	.	PUNCT
easat-8721	262	1	although	although	SCONJ
easat-8721	262	2	green	green	ADJ
easat-8721	262	3	marketing	marketing	NOUN
easat-8721	262	4	has	have	AUX
easat-8721	262	5	received	receive	VERB
easat-8721	262	6	growing	grow	VERB
easat-8721	262	7	attention	attention	NOUN
easat-8721	262	8	in	in	ADP
easat-8721	262	9	both	both	DET
easat-8721	262	10	scholarly	scholarly	ADJ
easat-8721	262	11	literature	literature	NOUN
easat-8721	262	12	and	and	CCONJ
easat-8721	262	13	practice	practice	NOUN
easat-8721	262	14	due	due	ADJ
easat-8721	262	15	to	to	ADP
easat-8721	262	16	rising	rise	VERB
easat-8721	262	17	environmental	environmental	ADJ
easat-8721	262	18	consciousness	consciousness	NOUN
easat-8721	262	19	among	among	ADP
easat-8721	262	20	consumers	consumer	NOUN
easat-8721	262	21	,	,	PUNCT
easat-8721	262	22	its	its	PRON
easat-8721	262	23	direct	direct	ADJ
easat-8721	262	24	influence	influence	NOUN
easat-8721	262	25	on	on	ADP
easat-8721	262	26	business	business	NOUN
easat-8721	262	27	performance	performance	NOUN
easat-8721	262	28	in	in	ADP
easat-8721	262	29	this	this	DET
easat-8721	262	30	study	study	NOUN
easat-8721	262	31	was	be	AUX
easat-8721	262	32	not	not	PART
easat-8721	262	33	statistically	statistically	ADV
easat-8721	262	34	significant	significant	ADJ
easat-8721	262	35	(	(	PUNCT
easat-8721	262	36	p	p	X
easat-8721	262	37	=	=	NOUN
easat-8721	262	38	0.761	0.761	NUM
easat-8721	262	39	;	;	PUNCT
easat-8721	262	40	t	t	PROPN
easat-8721	262	41	=	=	SYM
easat-8721	262	42	0.304	0.304	NUM
easat-8721	262	43	)	)	PUNCT
easat-8721	262	44	.	.	PUNCT
easat-8721	263	1	this	this	DET
easat-8721	263	2	outcome	outcome	NOUN
easat-8721	263	3	diverges	diverge	VERB
easat-8721	263	4	from	from	ADP
easat-8721	263	5	prior	prior	ADJ
easat-8721	263	6	studies	study	NOUN
easat-8721	263	7	such	such	ADJ
easat-8721	263	8	as	as	ADP
easat-8721	263	9	those	those	PRON
easat-8721	263	10	by	by	ADP
easat-8721	263	11	zhang	zhang	PROPN
easat-8721	263	12	and	and	CCONJ
easat-8721	263	13	berhe	berhe	VERB
easat-8721	263	14	[	[	X
easat-8721	263	15	28	28	NUM
easat-8721	263	16	]	]	PUNCT
easat-8721	263	17	and	and	CCONJ
easat-8721	263	18	pepple	pepple	PROPN
easat-8721	263	19	,	,	PUNCT
easat-8721	263	20	et	et	PROPN
easat-8721	263	21	al	al	PROPN
easat-8721	263	22	.	.	PUNCT
easat-8721	264	1	[	[	X
easat-8721	264	2	30	30	NUM
easat-8721	264	3	]	]	PUNCT
easat-8721	264	4	which	which	PRON
easat-8721	264	5	found	find	VERB
easat-8721	264	6	a	a	DET
easat-8721	264	7	significant	significant	ADJ
easat-8721	264	8	and	and	CCONJ
easat-8721	264	9	positive	positive	ADJ
easat-8721	264	10	direct	direct	ADJ
easat-8721	264	11	effect	effect	NOUN
easat-8721	264	12	of	of	ADP
easat-8721	264	13	green	green	ADJ
easat-8721	264	14	marketing	marketing	NOUN
easat-8721	264	15	on	on	ADP
easat-8721	264	16	business	business	NOUN
easat-8721	264	17	performance	performance	NOUN
easat-8721	264	18	,	,	PUNCT
easat-8721	264	19	especially	especially	ADV
easat-8721	264	20	when	when	SCONJ
easat-8721	264	21	aligned	align	VERB
easat-8721	264	22	with	with	ADP
easat-8721	264	23	corporate	corporate	ADJ
easat-8721	264	24	social	social	ADJ
easat-8721	264	25	responsibility	responsibility	NOUN
easat-8721	264	26	or	or	CCONJ
easat-8721	264	27	when	when	SCONJ
easat-8721	264	28	green	green	ADJ
easat-8721	264	29	products	product	NOUN
easat-8721	264	30	and	and	CCONJ
easat-8721	264	31	pricing	pricing	NOUN
easat-8721	264	32	were	be	AUX
easat-8721	264	33	perceived	perceive	VERB
easat-8721	264	34	as	as	ADP
easat-8721	264	35	credible	credible	ADJ
easat-8721	264	36	by	by	ADP
easat-8721	264	37	customers	customer	NOUN
easat-8721	264	38	.	.	PUNCT
easat-8721	265	1	these	these	DET
easat-8721	265	2	studies	study	NOUN
easat-8721	265	3	suggest	suggest	VERB
easat-8721	265	4	that	that	SCONJ
easat-8721	265	5	green	green	ADJ
easat-8721	265	6	marketing	marketing	NOUN
easat-8721	265	7	can	can	AUX
easat-8721	265	8	create	create	VERB
easat-8721	265	9	differentiation	differentiation	NOUN
easat-8721	265	10	and	and	CCONJ
easat-8721	265	11	strengthen	strengthen	VERB
easat-8721	265	12	brand	brand	NOUN
easat-8721	265	13	equity	equity	NOUN
easat-8721	265	14	,	,	PUNCT
easat-8721	265	15	leading	lead	VERB
easat-8721	265	16	to	to	ADP
easat-8721	265	17	enhanced	enhanced	ADJ
easat-8721	265	18	performance	performance	NOUN
easat-8721	265	19	.	.	PUNCT
easat-8721	266	1	however	however	ADV
easat-8721	266	2	,	,	PUNCT
easat-8721	266	3	the	the	DET
easat-8721	266	4	current	current	ADJ
easat-8721	266	5	study	study	NOUN
easat-8721	266	6	’s	’s	PART
easat-8721	266	7	context	context	NOUN
easat-8721	266	8	—	—	PUNCT
easat-8721	266	9	likely	likely	ADV
easat-8721	266	10	influenced	influence	VERB
easat-8721	266	11	by	by	ADP
easat-8721	266	12	market	market	NOUN
easat-8721	266	13	readiness	readiness	NOUN
easat-8721	266	14	,	,	PUNCT
easat-8721	266	15	consumer	consumer	NOUN
easat-8721	266	16	awareness	awareness	NOUN
easat-8721	266	17	,	,	PUNCT
easat-8721	266	18	and	and	CCONJ
easat-8721	266	19	trust	trust	NOUN
easat-8721	266	20	in	in	ADP
easat-8721	266	21	green	green	ADJ
easat-8721	266	22	claims	claim	NOUN
easat-8721	266	23	—	—	PUNCT
easat-8721	266	24	may	may	AUX
easat-8721	266	25	help	help	VERB
easat-8721	266	26	explain	explain	VERB
easat-8721	266	27	the	the	DET
easat-8721	266	28	absence	absence	NOUN
easat-8721	266	29	of	of	ADP
easat-8721	266	30	a	a	DET
easat-8721	266	31	direct	direct	ADJ
easat-8721	266	32	effect	effect	NOUN
easat-8721	266	33	.	.	PUNCT
easat-8721	267	1	in	in	ADP
easat-8721	267	2	many	many	ADJ
easat-8721	267	3	emerging	emerge	VERB
easat-8721	267	4	markets	market	NOUN
easat-8721	267	5	,	,	PUNCT
easat-8721	267	6	including	include	VERB
easat-8721	267	7	indonesia	indonesia	PROPN
easat-8721	267	8	where	where	SCONJ
easat-8721	267	9	this	this	DET
easat-8721	267	10	study	study	NOUN
easat-8721	267	11	is	be	AUX
easat-8721	267	12	situated	situate	VERB
easat-8721	267	13	,	,	PUNCT
easat-8721	267	14	green	green	ADJ
easat-8721	267	15	marketing	marketing	NOUN
easat-8721	267	16	initiatives	initiative	NOUN
easat-8721	267	17	may	may	AUX
easat-8721	267	18	still	still	ADV
easat-8721	267	19	be	be	AUX
easat-8721	267	20	in	in	ADP
easat-8721	267	21	a	a	DET
easat-8721	267	22	nascent	nascent	ADJ
easat-8721	267	23	stage	stage	NOUN
easat-8721	267	24	,	,	PUNCT
easat-8721	267	25	and	and	CCONJ
easat-8721	267	26	consumer	consumer	NOUN
easat-8721	267	27	skepticism	skepticism	NOUN
easat-8721	267	28	about	about	ADP
easat-8721	267	29	greenwashing	greenwashing	NOUN
easat-8721	267	30	can	can	AUX
easat-8721	267	31	reduce	reduce	VERB
easat-8721	267	32	the	the	DET
easat-8721	267	33	perceived	perceive	VERB
easat-8721	267	34	authenticity	authenticity	NOUN
easat-8721	267	35	of	of	ADP
easat-8721	267	36	environmental	environmental	ADJ
easat-8721	267	37	claims	claim	NOUN
easat-8721	267	38	.	.	PUNCT
easat-8721	268	1	this	this	PRON
easat-8721	268	2	aligns	align	VERB
easat-8721	268	3	with	with	ADP
easat-8721	268	4	sampaio	sampaio	PROPN
easat-8721	268	5	,	,	PUNCT
easat-8721	268	6	et	et	PROPN
easat-8721	268	7	al	al	PROPN
easat-8721	268	8	.	.	PUNCT
easat-8721	269	1	[	[	X
easat-8721	269	2	33	33	NUM
easat-8721	269	3	]	]	PUNCT
easat-8721	269	4	who	who	PRON
easat-8721	269	5	noted	note	VERB
easat-8721	269	6	that	that	SCONJ
easat-8721	269	7	certain	certain	ADJ
easat-8721	269	8	elements	element	NOUN
easat-8721	269	9	of	of	ADP
easat-8721	269	10	green	green	ADJ
easat-8721	269	11	marketing	marketing	NOUN
easat-8721	269	12	,	,	PUNCT
easat-8721	269	13	such	such	ADJ
easat-8721	269	14	as	as	ADP
easat-8721	269	15	low	low	ADJ
easat-8721	269	16	-	-	PUNCT
easat-8721	269	17	price	price	NOUN
easat-8721	269	18	strategies	strategy	NOUN
easat-8721	269	19	or	or	CCONJ
easat-8721	269	20	superficial	superficial	ADJ
easat-8721	269	21	environmental	environmental	ADJ
easat-8721	269	22	messages	message	NOUN
easat-8721	269	23	,	,	PUNCT
easat-8721	269	24	may	may	AUX
easat-8721	269	25	not	not	PART
easat-8721	269	26	translate	translate	VERB
easat-8721	269	27	into	into	ADP
easat-8721	269	28	performance	performance	NOUN
easat-8721	269	29	gains	gain	NOUN
easat-8721	269	30	unless	unless	SCONJ
easat-8721	269	31	they	they	PRON
easat-8721	269	32	are	be	AUX
easat-8721	269	33	part	part	NOUN
easat-8721	269	34	of	of	ADP
easat-8721	269	35	a	a	DET
easat-8721	269	36	credible	credible	ADJ
easat-8721	269	37	and	and	CCONJ
easat-8721	269	38	well	well	ADV
easat-8721	269	39	-	-	PUNCT
easat-8721	269	40	integrated	integrate	VERB
easat-8721	269	41	business	business	NOUN
easat-8721	269	42	model	model	NOUN
easat-8721	269	43	.	.	PUNCT
easat-8721	270	1	furthermore	furthermore	ADV
easat-8721	270	2	,	,	PUNCT
easat-8721	270	3	the	the	DET
easat-8721	270	4	nature	nature	NOUN
easat-8721	270	5	of	of	ADP
easat-8721	270	6	the	the	DET
easat-8721	270	7	market	market	NOUN
easat-8721	270	8	segment	segment	NOUN
easat-8721	270	9	studied	study	VERB
easat-8721	270	10	—	—	PUNCT
easat-8721	270	11	electric	electric	ADJ
easat-8721	270	12	vehicle	vehicle	NOUN
easat-8721	270	13	(	(	PUNCT
easat-8721	270	14	ev	ev	INTJ
easat-8721	270	15	)	)	PUNCT
easat-8721	270	16	users	user	NOUN
easat-8721	270	17	in	in	ADP
easat-8721	270	18	makassar	makassar	PROPN
easat-8721	270	19	—	—	PUNCT
easat-8721	270	20	may	may	AUX
easat-8721	270	21	not	not	PART
easat-8721	270	22	yet	yet	ADV
easat-8721	270	23	have	have	AUX
easat-8721	270	24	fully	fully	ADV
easat-8721	270	25	matured	mature	VERB
easat-8721	270	26	in	in	ADP
easat-8721	270	27	terms	term	NOUN
easat-8721	270	28	of	of	ADP
easat-8721	270	29	valuing	value	VERB
easat-8721	270	30	environmental	environmental	ADJ
easat-8721	270	31	benefits	benefit	NOUN
easat-8721	270	32	over	over	ADP
easat-8721	270	33	practical	practical	ADJ
easat-8721	270	34	concerns	concern	NOUN
easat-8721	270	35	such	such	ADJ
easat-8721	270	36	as	as	ADP
easat-8721	270	37	infrastructure	infrastructure	NOUN
easat-8721	270	38	availability	availability	NOUN
easat-8721	270	39	,	,	PUNCT
easat-8721	270	40	product	product	NOUN
easat-8721	270	41	reliability	reliability	NOUN
easat-8721	270	42	,	,	PUNCT
easat-8721	270	43	and	and	CCONJ
easat-8721	270	44	cost	cost	NOUN
easat-8721	270	45	-	-	PUNCT
easat-8721	270	46	effectiveness	effectiveness	NOUN
easat-8721	270	47	.	.	PUNCT
easat-8721	271	1	green	green	ADJ
easat-8721	271	2	marketing	marketing	NOUN
easat-8721	271	3	messages	message	NOUN
easat-8721	271	4	may	may	AUX
easat-8721	271	5	therefore	therefore	ADV
easat-8721	271	6	be	be	AUX
easat-8721	271	7	perceived	perceive	VERB
easat-8721	271	8	as	as	ADP
easat-8721	271	9	less	less	ADV
easat-8721	271	10	relevant	relevant	ADJ
easat-8721	271	11	or	or	CCONJ
easat-8721	271	12	less	less	ADV
easat-8721	271	13	actionable	actionable	ADJ
easat-8721	271	14	,	,	PUNCT
easat-8721	271	15	weakening	weaken	VERB
easat-8721	271	16	their	their	PRON
easat-8721	271	17	direct	direct	ADJ
easat-8721	271	18	impact	impact	NOUN
easat-8721	271	19	on	on	ADP
easat-8721	271	20	business	business	NOUN
easat-8721	271	21	performance	performance	NOUN
easat-8721	271	22	.	.	PUNCT
easat-8721	272	1	similar	similar	ADJ
easat-8721	272	2	conclusions	conclusion	NOUN
easat-8721	272	3	were	be	AUX
easat-8721	272	4	drawn	draw	VERB
easat-8721	272	5	by	by	ADP
easat-8721	272	6	khaleelia	khaleelia	PROPN
easat-8721	272	7	,	,	PUNCT
easat-8721	272	8	et	et	PROPN
easat-8721	272	9	al	al	PROPN
easat-8721	272	10	.	.	PUNCT
easat-8721	273	1	[	[	X
easat-8721	273	2	44	44	NUM
easat-8721	273	3	]	]	PUNCT
easat-8721	273	4	who	who	PRON
easat-8721	273	5	found	find	VERB
easat-8721	273	6	that	that	SCONJ
easat-8721	273	7	green	green	ADJ
easat-8721	273	8	marketing	marketing	NOUN
easat-8721	273	9	alone	alone	ADV
easat-8721	273	10	did	do	AUX
easat-8721	273	11	not	not	PART
easat-8721	273	12	strongly	strongly	ADV
easat-8721	273	13	affect	affect	VERB
easat-8721	273	14	performance	performance	NOUN
easat-8721	273	15	unless	unless	SCONJ
easat-8721	273	16	accompanied	accompany	VERB
easat-8721	273	17	by	by	ADP
easat-8721	273	18	internal	internal	ADJ
easat-8721	273	19	green	green	ADJ
easat-8721	273	20	practices	practice	NOUN
easat-8721	273	21	and	and	CCONJ
easat-8721	273	22	organizational	organizational	ADJ
easat-8721	273	23	alignment	alignment	NOUN
easat-8721	273	24	.	.	PUNCT
easat-8721	274	1	importantly	importantly	ADV
easat-8721	274	2	,	,	PUNCT
easat-8721	274	3	the	the	DET
easat-8721	274	4	indirect	indirect	ADJ
easat-8721	274	5	effect	effect	NOUN
easat-8721	274	6	of	of	ADP
easat-8721	274	7	green	green	ADJ
easat-8721	274	8	marketing	marketing	NOUN
easat-8721	274	9	through	through	ADP
easat-8721	274	10	market	market	NOUN
easat-8721	274	11	orientation	orientation	NOUN
easat-8721	274	12	was	be	AUX
easat-8721	274	13	significant	significant	ADJ
easat-8721	274	14	(	(	PUNCT
easat-8721	274	15	p	p	X
easat-8721	274	16	=	=	PUNCT
easat-8721	274	17	0.025	0.025	NUM
easat-8721	274	18	;	;	PUNCT
easat-8721	274	19	t	t	NOUN
easat-8721	274	20	=	=	SYM
easat-8721	274	21	2.244	2.244	NUM
easat-8721	274	22	)	)	PUNCT
easat-8721	274	23	,	,	PUNCT
easat-8721	274	24	supporting	support	VERB
easat-8721	274	25	the	the	DET
easat-8721	274	26	idea	idea	NOUN
easat-8721	274	27	that	that	SCONJ
easat-8721	274	28	green	green	ADJ
easat-8721	274	29	marketing	marketing	NOUN
easat-8721	274	30	only	only	ADV
easat-8721	274	31	becomes	become	VERB
easat-8721	274	32	effective	effective	ADJ
easat-8721	274	33	when	when	SCONJ
easat-8721	274	34	the	the	DET
easat-8721	274	35	company	company	NOUN
easat-8721	274	36	integrates	integrate	VERB
easat-8721	274	37	environmental	environmental	ADJ
easat-8721	274	38	messages	message	NOUN
easat-8721	274	39	with	with	ADP
easat-8721	274	40	deep	deep	ADJ
easat-8721	274	41	market	market	NOUN
easat-8721	274	42	insight	insight	NOUN
easat-8721	274	43	and	and	CCONJ
easat-8721	274	44	customer	customer	NOUN
easat-8721	274	45	understanding	understanding	NOUN
easat-8721	274	46	.	.	PUNCT
easat-8721	275	1	this	this	PRON
easat-8721	275	2	resonates	resonate	VERB
easat-8721	275	3	with	with	ADP
easat-8721	275	4	findings	finding	NOUN
easat-8721	275	5	from	from	ADP
easat-8721	275	6	shaukat	shaukat	PROPN
easat-8721	275	7	and	and	CCONJ
easat-8721	275	8	ming	ming	PROPN
easat-8721	276	1	[	[	X
easat-8721	276	2	29	29	NUM
easat-8721	276	3	]	]	PUNCT
easat-8721	276	4	which	which	PRON
easat-8721	276	5	emphasize	emphasize	VERB
easat-8721	276	6	that	that	SCONJ
easat-8721	276	7	green	green	ADJ
easat-8721	276	8	marketing	marketing	NOUN
easat-8721	276	9	yields	yield	NOUN
easat-8721	276	10	better	well	ADJ
easat-8721	276	11	outcomes	outcome	NOUN
easat-8721	276	12	when	when	SCONJ
easat-8721	276	13	part	part	NOUN
easat-8721	276	14	of	of	ADP
easat-8721	276	15	a	a	DET
easat-8721	276	16	holistic	holistic	ADJ
easat-8721	276	17	,	,	PUNCT
easat-8721	276	18	market	market	NOUN
easat-8721	276	19	-	-	PUNCT
easat-8721	276	20	driven	drive	VERB
easat-8721	276	21	strategy	strategy	NOUN
easat-8721	276	22	rather	rather	ADV
easat-8721	276	23	than	than	ADP
easat-8721	276	24	a	a	DET
easat-8721	276	25	standalone	standalone	NOUN
easat-8721	276	26	campaign	campaign	NOUN
easat-8721	276	27	.	.	PUNCT
easat-8721	277	1	in	in	ADP
easat-8721	277	2	other	other	ADJ
easat-8721	277	3	words	word	NOUN
easat-8721	277	4	,	,	PUNCT
easat-8721	277	5	green	green	ADJ
easat-8721	277	6	marketing	marketing	NOUN
easat-8721	277	7	must	must	AUX
easat-8721	277	8	be	be	AUX
easat-8721	277	9	market	market	NOUN
easat-8721	277	10	-	-	PUNCT
easat-8721	277	11	oriented	orient	VERB
easat-8721	277	12	—	—	PUNCT
easat-8721	277	13	adapted	adapt	VERB
easat-8721	277	14	to	to	ADP
easat-8721	277	15	consumer	consumer	NOUN
easat-8721	277	16	values	value	NOUN
easat-8721	277	17	,	,	PUNCT
easat-8721	277	18	market	market	NOUN
easat-8721	277	19	maturity	maturity	NOUN
easat-8721	277	20	,	,	PUNCT
easat-8721	277	21	and	and	CCONJ
easat-8721	277	22	cultural	cultural	ADJ
easat-8721	277	23	expectations	expectation	NOUN
easat-8721	277	24	—	—	PUNCT
easat-8721	277	25	to	to	PART
easat-8721	277	26	produce	produce	VERB
easat-8721	277	27	measurable	measurable	ADJ
easat-8721	277	28	business	business	NOUN
easat-8721	277	29	impact	impact	NOUN
easat-8721	277	30	.	.	PUNCT
easat-8721	278	1	the	the	DET
easat-8721	278	2	implication	implication	NOUN
easat-8721	278	3	is	be	AUX
easat-8721	278	4	that	that	SCONJ
easat-8721	278	5	firms	firm	NOUN
easat-8721	278	6	should	should	AUX
easat-8721	278	7	not	not	PART
easat-8721	278	8	rely	rely	VERB
easat-8721	278	9	solely	solely	ADV
easat-8721	278	10	on	on	ADP
easat-8721	278	11	environmental	environmental	ADJ
easat-8721	278	12	messaging	messaging	NOUN
easat-8721	278	13	as	as	ADP
easat-8721	278	14	a	a	DET
easat-8721	278	15	competitive	competitive	ADJ
easat-8721	278	16	lever	lever	NOUN
easat-8721	278	17	,	,	PUNCT
easat-8721	278	18	especially	especially	ADV
easat-8721	278	19	in	in	ADP
easat-8721	278	20	markets	market	NOUN
easat-8721	278	21	where	where	SCONJ
easat-8721	278	22	consumer	consumer	NOUN
easat-8721	278	23	demand	demand	NOUN
easat-8721	278	24	for	for	ADP
easat-8721	278	25	sustainability	sustainability	NOUN
easat-8721	278	26	is	be	AUX
easat-8721	278	27	not	not	PART
easat-8721	278	28	yet	yet	ADV
easat-8721	278	29	fully	fully	ADV
easat-8721	278	30	developed	develop	VERB
easat-8721	278	31	.	.	PUNCT
easat-8721	279	1	instead	instead	ADV
easat-8721	279	2	,	,	PUNCT
easat-8721	279	3	they	they	PRON
easat-8721	279	4	must	must	AUX
easat-8721	279	5	build	build	VERB
easat-8721	279	6	a	a	DET
easat-8721	279	7	strong	strong	ADJ
easat-8721	279	8	market	market	NOUN
easat-8721	279	9	orientation	orientation	NOUN
easat-8721	279	10	—	—	PUNCT
easat-8721	279	11	understanding	understand	VERB
easat-8721	279	12	what	what	PRON
easat-8721	279	13	environmental	environmental	ADJ
easat-8721	279	14	benefits	benefit	NOUN
easat-8721	279	15	matter	matter	VERB
easat-8721	279	16	most	most	ADV
easat-8721	279	17	to	to	ADP
easat-8721	279	18	consumers	consumer	NOUN
easat-8721	279	19	,	,	PUNCT
easat-8721	279	20	communicating	communicate	VERB
easat-8721	279	21	them	they	PRON
easat-8721	279	22	clearly	clearly	ADV
easat-8721	279	23	,	,	PUNCT
easat-8721	279	24	and	and	CCONJ
easat-8721	279	25	aligning	align	VERB
easat-8721	279	26	them	they	PRON
easat-8721	279	27	with	with	ADP
easat-8721	279	28	other	other	ADJ
easat-8721	279	29	marketing	marketing	NOUN
easat-8721	279	30	dimensions	dimension	NOUN
easat-8721	279	31	like	like	ADP
easat-8721	279	32	value	value	NOUN
easat-8721	279	33	,	,	PUNCT
easat-8721	279	34	convenience	convenience	NOUN
easat-8721	279	35	,	,	PUNCT
easat-8721	279	36	and	and	CCONJ
easat-8721	279	37	performance	performance	NOUN
easat-8721	279	38	.	.	PUNCT
easat-8721	280	1	as	as	SCONJ
easat-8721	280	2	this	this	DET
easat-8721	280	3	study	study	NOUN
easat-8721	280	4	suggests	suggest	VERB
easat-8721	280	5	,	,	PUNCT
easat-8721	280	6	market	market	NOUN
easat-8721	280	7	orientation	orientation	NOUN
easat-8721	280	8	acts	act	VERB
easat-8721	280	9	as	as	ADP
easat-8721	280	10	the	the	DET
easat-8721	280	11	engine	engine	NOUN
easat-8721	280	12	that	that	PRON
easat-8721	280	13	transforms	transform	VERB
easat-8721	280	14	green	green	ADJ
easat-8721	280	15	initiatives	initiative	NOUN
easat-8721	280	16	into	into	ADP
easat-8721	280	17	actual	actual	ADJ
easat-8721	280	18	performance	performance	NOUN
easat-8721	280	19	gains	gain	NOUN
easat-8721	280	20	.	.	PUNCT
easat-8721	281	1	in	in	ADP
easat-8721	281	2	conclusion	conclusion	NOUN
easat-8721	281	3	,	,	PUNCT
easat-8721	281	4	while	while	SCONJ
easat-8721	281	5	green	green	ADJ
easat-8721	281	6	marketing	marketing	NOUN
easat-8721	281	7	holds	hold	VERB
easat-8721	281	8	theoretical	theoretical	ADJ
easat-8721	281	9	potential	potential	NOUN
easat-8721	281	10	for	for	ADP
easat-8721	281	11	improving	improve	VERB
easat-8721	281	12	business	business	NOUN
easat-8721	281	13	outcomes	outcome	NOUN
easat-8721	281	14	,	,	PUNCT
easat-8721	281	15	its	its	PRON
easat-8721	281	16	success	success	NOUN
easat-8721	281	17	is	be	AUX
easat-8721	281	18	context	context	NOUN
easat-8721	281	19	-	-	PUNCT
easat-8721	281	20	dependent	dependent	ADJ
easat-8721	281	21	.	.	PUNCT
easat-8721	282	1	in	in	ADP
easat-8721	282	2	emerging	emerge	VERB
easat-8721	282	3	markets	market	NOUN
easat-8721	282	4	or	or	CCONJ
easat-8721	282	5	sectors	sector	NOUN
easat-8721	282	6	where	where	SCONJ
easat-8721	282	7	environmental	environmental	ADJ
easat-8721	282	8	consciousness	consciousness	NOUN
easat-8721	282	9	is	be	AUX
easat-8721	282	10	still	still	ADV
easat-8721	282	11	growing	grow	VERB
easat-8721	282	12	,	,	PUNCT
easat-8721	282	13	the	the	DET
easat-8721	282	14	lack	lack	NOUN
easat-8721	282	15	of	of	ADP
easat-8721	282	16	direct	direct	ADJ
easat-8721	282	17	effect	effect	NOUN
easat-8721	282	18	may	may	AUX
easat-8721	282	19	be	be	AUX
easat-8721	282	20	due	due	ADJ
easat-8721	282	21	to	to	ADP
easat-8721	282	22	low	low	ADJ
easat-8721	282	23	consumer	consumer	NOUN
easat-8721	282	24	responsiveness	responsiveness	NOUN
easat-8721	282	25	,	,	PUNCT
easat-8721	282	26	limited	limited	ADJ
easat-8721	282	27	market	market	NOUN
easat-8721	282	28	readiness	readiness	NOUN
easat-8721	282	29	,	,	PUNCT
easat-8721	282	30	or	or	CCONJ
easat-8721	282	31	weak	weak	ADJ
easat-8721	282	32	integration	integration	NOUN
easat-8721	282	33	with	with	ADP
easat-8721	282	34	core	core	NOUN
easat-8721	282	35	business	business	NOUN
easat-8721	282	36	strategy	strategy	NOUN
easat-8721	282	37	.	.	PUNCT
easat-8721	283	1	this	this	PRON
easat-8721	283	2	underscores	underscore	VERB
easat-8721	283	3	the	the	DET
easat-8721	283	4	need	need	NOUN
easat-8721	283	5	for	for	SCONJ
easat-8721	283	6	companies	company	NOUN
easat-8721	283	7	to	to	PART
easat-8721	283	8	not	not	PART
easat-8721	283	9	only	only	ADV
easat-8721	283	10	“	"	PUNCT
easat-8721	283	11	go	go	VERB
easat-8721	283	12	green	green	ADJ
easat-8721	283	13	”	"	PUNCT
easat-8721	283	14	but	but	CCONJ
easat-8721	283	15	to	to	PART
easat-8721	283	16	strategically	strategically	ADV
easat-8721	283	17	align	align	VERB
easat-8721	283	18	their	their	PRON
easat-8721	283	19	green	green	ADJ
easat-8721	283	20	initiatives	initiative	NOUN
easat-8721	283	21	with	with	ADP
easat-8721	283	22	market	market	NOUN
easat-8721	283	23	intelligence	intelligence	NOUN
easat-8721	283	24	and	and	CCONJ
easat-8721	283	25	730	730	NUM
easat-8721	283	26	edelweiss	edelweiss	PROPN
easat-8721	283	27	applied	apply	VERB
easat-8721	283	28	science	science	NOUN
easat-8721	283	29	and	and	CCONJ
easat-8721	283	30	technology	technology	NOUN
easat-8721	283	31	issn	issn	PROPN
easat-8721	283	32	:	:	PUNCT
easat-8721	283	33	2576	2576	NUM
easat-8721	283	34	-	-	SYM
easat-8721	283	35	8484	8484	NUM
easat-8721	283	36	vol	vol	NOUN
easat-8721	283	37	.	.	PROPN
easat-8721	284	1	9	9	NUM
easat-8721	284	2	,	,	PUNCT
easat-8721	284	3	no	no	INTJ
easat-8721	284	4	.	.	NOUN
easat-8721	284	5	7	7	NUM
easat-8721	284	6	:	:	PUNCT
easat-8721	284	7	719	719	NUM
easat-8721	284	8	-	-	SYM
easat-8721	284	9	732	732	NUM
easat-8721	284	10	,	,	PUNCT
easat-8721	284	11	2025	2025	NUM
easat-8721	284	12	doi	doi	NOUN
easat-8721	284	13	:	:	PUNCT
easat-8721	284	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	284	15	©	©	PROPN
easat-8721	284	16	2025	2025	NUM
easat-8721	284	17	by	by	ADP
easat-8721	284	18	the	the	DET
easat-8721	284	19	authors	author	NOUN
easat-8721	284	20	;	;	PUNCT
easat-8721	284	21	licensee	licensee	PROPN
easat-8721	284	22	learning	learning	NOUN
easat-8721	284	23	gate	gate	NOUN
easat-8721	284	24	consumer	consumer	NOUN
easat-8721	284	25	behavior	behavior	NOUN
easat-8721	284	26	,	,	PUNCT
easat-8721	284	27	ensuring	ensure	VERB
easat-8721	284	28	that	that	SCONJ
easat-8721	284	29	sustainability	sustainability	NOUN
easat-8721	284	30	is	be	AUX
easat-8721	284	31	not	not	PART
easat-8721	284	32	just	just	ADV
easat-8721	284	33	a	a	DET
easat-8721	284	34	message	message	NOUN
easat-8721	284	35	,	,	PUNCT
easat-8721	284	36	but	but	CCONJ
easat-8721	284	37	a	a	DET
easat-8721	284	38	meaningful	meaningful	ADJ
easat-8721	284	39	and	and	CCONJ
easat-8721	284	40	valued	value	VERB
easat-8721	284	41	part	part	NOUN
easat-8721	284	42	of	of	ADP
easat-8721	284	43	the	the	DET
easat-8721	284	44	customer	customer	NOUN
easat-8721	284	45	experience	experience	NOUN
easat-8721	284	46	.	.	PUNCT
easat-8721	285	1	4.4	4.4	NUM
easat-8721	285	2	.	.	PUNCT
easat-8721	286	1	theoretical	theoretical	ADJ
easat-8721	286	2	implication	implication	NOUN
easat-8721	286	3	the	the	DET
easat-8721	286	4	theoretical	theoretical	ADJ
easat-8721	286	5	implications	implication	NOUN
easat-8721	286	6	of	of	ADP
easat-8721	286	7	this	this	DET
easat-8721	286	8	research	research	NOUN
easat-8721	286	9	offer	offer	VERB
easat-8721	286	10	valuable	valuable	ADJ
easat-8721	286	11	contributions	contribution	NOUN
easat-8721	286	12	to	to	ADP
easat-8721	286	13	the	the	DET
easat-8721	286	14	development	development	NOUN
easat-8721	286	15	of	of	ADP
easat-8721	286	16	marketing	marketing	NOUN
easat-8721	286	17	strategy	strategy	NOUN
easat-8721	286	18	literature	literature	NOUN
easat-8721	286	19	,	,	PUNCT
easat-8721	286	20	particularly	particularly	ADV
easat-8721	286	21	in	in	ADP
easat-8721	286	22	the	the	DET
easat-8721	286	23	areas	area	NOUN
easat-8721	286	24	of	of	ADP
easat-8721	286	25	digital	digital	ADJ
easat-8721	286	26	marketing	marketing	NOUN
easat-8721	286	27	,	,	PUNCT
easat-8721	286	28	green	green	ADJ
easat-8721	286	29	marketing	marketing	NOUN
easat-8721	286	30	,	,	PUNCT
easat-8721	286	31	and	and	CCONJ
easat-8721	286	32	market	market	NOUN
easat-8721	286	33	orientation	orientation	NOUN
easat-8721	286	34	.	.	PUNCT
easat-8721	287	1	the	the	DET
easat-8721	287	2	study	study	NOUN
easat-8721	287	3	confirms	confirm	VERB
easat-8721	287	4	that	that	SCONJ
easat-8721	287	5	digital	digital	ADJ
easat-8721	287	6	marketing	marketing	NOUN
easat-8721	287	7	has	have	VERB
easat-8721	287	8	both	both	CCONJ
easat-8721	287	9	direct	direct	ADJ
easat-8721	287	10	and	and	CCONJ
easat-8721	287	11	indirect	indirect	ADJ
easat-8721	287	12	positive	positive	ADJ
easat-8721	287	13	effects	effect	NOUN
easat-8721	287	14	on	on	ADP
easat-8721	287	15	business	business	NOUN
easat-8721	287	16	performance	performance	NOUN
easat-8721	287	17	,	,	PUNCT
easat-8721	287	18	supporting	support	VERB
easat-8721	287	19	theoretical	theoretical	ADJ
easat-8721	287	20	frameworks	framework	NOUN
easat-8721	287	21	such	such	ADJ
easat-8721	287	22	as	as	ADP
easat-8721	287	23	the	the	DET
easat-8721	287	24	resource	resource	NOUN
easat-8721	287	25	-	-	PUNCT
easat-8721	287	26	based	base	VERB
easat-8721	287	27	view	view	NOUN
easat-8721	287	28	and	and	CCONJ
easat-8721	287	29	dynamic	dynamic	ADJ
easat-8721	287	30	capabilities	capability	NOUN
easat-8721	287	31	theory	theory	NOUN
easat-8721	287	32	.	.	PUNCT
easat-8721	288	1	these	these	DET
easat-8721	288	2	findings	finding	NOUN
easat-8721	288	3	reinforce	reinforce	VERB
easat-8721	288	4	the	the	DET
easat-8721	288	5	understanding	understanding	NOUN
easat-8721	288	6	that	that	SCONJ
easat-8721	288	7	digital	digital	ADJ
easat-8721	288	8	technologies	technology	NOUN
easat-8721	288	9	are	be	AUX
easat-8721	288	10	not	not	PART
easat-8721	288	11	only	only	ADV
easat-8721	288	12	tools	tool	NOUN
easat-8721	288	13	for	for	ADP
easat-8721	288	14	improving	improve	VERB
easat-8721	288	15	communication	communication	NOUN
easat-8721	288	16	and	and	CCONJ
easat-8721	288	17	customer	customer	NOUN
easat-8721	288	18	interaction	interaction	NOUN
easat-8721	288	19	,	,	PUNCT
easat-8721	288	20	but	but	CCONJ
easat-8721	288	21	also	also	ADV
easat-8721	288	22	essential	essential	ADJ
easat-8721	288	23	enablers	enabler	NOUN
easat-8721	288	24	of	of	ADP
easat-8721	288	25	market	market	NOUN
easat-8721	288	26	responsiveness	responsiveness	NOUN
easat-8721	288	27	and	and	CCONJ
easat-8721	288	28	strategic	strategic	ADJ
easat-8721	288	29	agility	agility	NOUN
easat-8721	288	30	.	.	PUNCT
easat-8721	289	1	the	the	DET
easat-8721	289	2	significant	significant	ADJ
easat-8721	289	3	mediating	mediate	VERB
easat-8721	289	4	role	role	NOUN
easat-8721	289	5	of	of	ADP
easat-8721	289	6	market	market	NOUN
easat-8721	289	7	orientation	orientation	NOUN
easat-8721	289	8	further	far	ADV
easat-8721	289	9	highlights	highlight	VERB
easat-8721	289	10	its	its	PRON
easat-8721	289	11	function	function	NOUN
easat-8721	289	12	as	as	ADP
easat-8721	289	13	a	a	DET
easat-8721	289	14	core	core	ADJ
easat-8721	289	15	strategic	strategic	ADJ
easat-8721	289	16	capability	capability	NOUN
easat-8721	289	17	that	that	PRON
easat-8721	289	18	enhances	enhance	VERB
easat-8721	289	19	the	the	DET
easat-8721	289	20	effectiveness	effectiveness	NOUN
easat-8721	289	21	of	of	ADP
easat-8721	289	22	digital	digital	ADJ
easat-8721	289	23	initiatives	initiative	NOUN
easat-8721	289	24	in	in	ADP
easat-8721	289	25	achieving	achieve	VERB
easat-8721	289	26	superior	superior	ADJ
easat-8721	289	27	performance	performance	NOUN
easat-8721	289	28	.	.	PUNCT
easat-8721	290	1	in	in	ADP
easat-8721	290	2	contrast	contrast	NOUN
easat-8721	290	3	,	,	PUNCT
easat-8721	290	4	the	the	DET
easat-8721	290	5	non	non	ADJ
easat-8721	290	6	-	-	ADJ
easat-8721	290	7	significant	significant	ADJ
easat-8721	290	8	direct	direct	ADJ
easat-8721	290	9	relationship	relationship	NOUN
easat-8721	290	10	between	between	ADP
easat-8721	290	11	green	green	ADJ
easat-8721	290	12	marketing	marketing	NOUN
easat-8721	290	13	and	and	CCONJ
easat-8721	290	14	business	business	NOUN
easat-8721	290	15	performance	performance	NOUN
easat-8721	290	16	presents	present	VERB
easat-8721	290	17	a	a	DET
easat-8721	290	18	theoretical	theoretical	ADJ
easat-8721	290	19	refinement	refinement	NOUN
easat-8721	290	20	to	to	ADP
easat-8721	290	21	existing	exist	VERB
easat-8721	290	22	sustainability	sustainability	NOUN
easat-8721	290	23	marketing	marketing	NOUN
easat-8721	290	24	frameworks	framework	NOUN
easat-8721	290	25	.	.	PUNCT
easat-8721	291	1	it	it	PRON
easat-8721	291	2	challenges	challenge	VERB
easat-8721	291	3	the	the	DET
easat-8721	291	4	assumption	assumption	NOUN
easat-8721	291	5	that	that	SCONJ
easat-8721	291	6	environmentally	environmentally	ADV
easat-8721	291	7	friendly	friendly	ADJ
easat-8721	291	8	practices	practice	NOUN
easat-8721	291	9	inherently	inherently	ADV
easat-8721	291	10	lead	lead	VERB
easat-8721	291	11	to	to	ADP
easat-8721	291	12	improved	improved	ADJ
easat-8721	291	13	outcomes	outcome	NOUN
easat-8721	291	14	and	and	CCONJ
easat-8721	291	15	instead	instead	ADV
easat-8721	291	16	suggests	suggest	VERB
easat-8721	291	17	that	that	SCONJ
easat-8721	291	18	their	their	PRON
easat-8721	291	19	success	success	NOUN
easat-8721	291	20	is	be	AUX
easat-8721	291	21	contingent	contingent	ADJ
easat-8721	291	22	upon	upon	SCONJ
easat-8721	291	23	alignment	alignment	NOUN
easat-8721	291	24	with	with	ADP
easat-8721	291	25	market	market	NOUN
easat-8721	291	26	-	-	PUNCT
easat-8721	291	27	driven	drive	VERB
easat-8721	291	28	strategies	strategy	NOUN
easat-8721	291	29	.	.	PUNCT
easat-8721	292	1	this	this	DET
easat-8721	292	2	insight	insight	NOUN
easat-8721	292	3	strengthens	strengthen	VERB
easat-8721	292	4	the	the	DET
easat-8721	292	5	theoretical	theoretical	ADJ
easat-8721	292	6	relevance	relevance	NOUN
easat-8721	292	7	of	of	ADP
easat-8721	292	8	market	market	NOUN
easat-8721	292	9	orientation	orientation	NOUN
easat-8721	292	10	as	as	ADP
easat-8721	292	11	a	a	DET
easat-8721	292	12	mediating	mediating	NOUN
easat-8721	292	13	construct	construct	NOUN
easat-8721	292	14	,	,	PUNCT
easat-8721	292	15	linking	link	VERB
easat-8721	292	16	sustainability	sustainability	NOUN
easat-8721	292	17	efforts	effort	NOUN
easat-8721	292	18	to	to	PART
easat-8721	292	19	performance	performance	VERB
easat-8721	292	20	outcomes	outcome	NOUN
easat-8721	292	21	through	through	ADP
easat-8721	292	22	market	market	NOUN
easat-8721	292	23	responsiveness	responsiveness	NOUN
easat-8721	292	24	.	.	PUNCT
easat-8721	293	1	as	as	ADP
easat-8721	293	2	a	a	DET
easat-8721	293	3	whole	whole	NOUN
easat-8721	293	4	,	,	PUNCT
easat-8721	293	5	this	this	DET
easat-8721	293	6	research	research	NOUN
easat-8721	293	7	advances	advance	VERB
easat-8721	293	8	a	a	DET
easat-8721	293	9	more	more	ADV
easat-8721	293	10	integrated	integrated	ADJ
easat-8721	293	11	theoretical	theoretical	ADJ
easat-8721	293	12	model	model	NOUN
easat-8721	293	13	where	where	SCONJ
easat-8721	293	14	digital	digital	ADJ
easat-8721	293	15	innovation	innovation	NOUN
easat-8721	293	16	,	,	PUNCT
easat-8721	293	17	sustainability	sustainability	NOUN
easat-8721	293	18	,	,	PUNCT
easat-8721	293	19	and	and	CCONJ
easat-8721	293	20	strategic	strategic	ADJ
easat-8721	293	21	orientation	orientation	NOUN
easat-8721	293	22	interact	interact	VERB
easat-8721	293	23	dynamically	dynamically	ADV
easat-8721	293	24	,	,	PUNCT
easat-8721	293	25	encouraging	encourage	VERB
easat-8721	293	26	future	future	ADJ
easat-8721	293	27	studies	study	NOUN
easat-8721	293	28	to	to	PART
easat-8721	293	29	adopt	adopt	VERB
easat-8721	293	30	holistic	holistic	ADJ
easat-8721	293	31	approaches	approach	NOUN
easat-8721	293	32	and	and	CCONJ
easat-8721	293	33	consider	consider	VERB
easat-8721	293	34	contextual	contextual	ADJ
easat-8721	293	35	factors	factor	NOUN
easat-8721	293	36	such	such	ADJ
easat-8721	293	37	as	as	ADP
easat-8721	293	38	culture	culture	NOUN
easat-8721	293	39	and	and	CCONJ
easat-8721	293	40	market	market	NOUN
easat-8721	293	41	maturity	maturity	NOUN
easat-8721	293	42	,	,	PUNCT
easat-8721	293	43	particularly	particularly	ADV
easat-8721	293	44	in	in	ADP
easat-8721	293	45	emerging	emerge	VERB
easat-8721	293	46	economies	economy	NOUN
easat-8721	293	47	.	.	PUNCT
easat-8721	294	1	4.5	4.5	NUM
easat-8721	294	2	.	.	PUNCT
easat-8721	295	1	practical	practical	ADJ
easat-8721	295	2	implication	implication	NOUN
easat-8721	295	3	this	this	DET
easat-8721	295	4	study	study	NOUN
easat-8721	295	5	offers	offer	VERB
easat-8721	295	6	useful	useful	ADJ
easat-8721	295	7	insights	insight	NOUN
easat-8721	295	8	for	for	ADP
easat-8721	295	9	business	business	NOUN
easat-8721	295	10	practitioners	practitioner	NOUN
easat-8721	295	11	,	,	PUNCT
easat-8721	295	12	especially	especially	ADV
easat-8721	295	13	in	in	ADP
easat-8721	295	14	emerging	emerge	VERB
easat-8721	295	15	markets	market	NOUN
easat-8721	295	16	and	and	CCONJ
easat-8721	295	17	sustainability	sustainability	NOUN
easat-8721	295	18	-	-	PUNCT
easat-8721	295	19	focused	focus	VERB
easat-8721	295	20	industries	industry	NOUN
easat-8721	295	21	like	like	ADP
easat-8721	295	22	electric	electric	ADJ
easat-8721	295	23	vehicles	vehicle	NOUN
easat-8721	295	24	.	.	PUNCT
easat-8721	296	1	the	the	DET
easat-8721	296	2	strong	strong	ADJ
easat-8721	296	3	effect	effect	NOUN
easat-8721	296	4	of	of	ADP
easat-8721	296	5	digital	digital	ADJ
easat-8721	296	6	marketing	marketing	NOUN
easat-8721	296	7	on	on	ADP
easat-8721	296	8	both	both	DET
easat-8721	296	9	market	market	NOUN
easat-8721	296	10	orientation	orientation	NOUN
easat-8721	296	11	and	and	CCONJ
easat-8721	296	12	business	business	NOUN
easat-8721	296	13	performance	performance	NOUN
easat-8721	296	14	suggests	suggest	VERB
easat-8721	296	15	that	that	SCONJ
easat-8721	296	16	companies	company	NOUN
easat-8721	296	17	should	should	AUX
easat-8721	296	18	focus	focus	VERB
easat-8721	296	19	on	on	ADP
easat-8721	296	20	using	use	VERB
easat-8721	296	21	digital	digital	ADJ
easat-8721	296	22	tools	tool	NOUN
easat-8721	296	23	such	such	ADJ
easat-8721	296	24	as	as	ADP
easat-8721	296	25	data	datum	NOUN
easat-8721	296	26	analytics	analytic	NOUN
easat-8721	296	27	and	and	CCONJ
easat-8721	296	28	online	online	ADJ
easat-8721	296	29	engagement	engagement	NOUN
easat-8721	296	30	to	to	PART
easat-8721	296	31	better	well	ADV
easat-8721	296	32	understand	understand	VERB
easat-8721	296	33	customer	customer	NOUN
easat-8721	296	34	behavior	behavior	NOUN
easat-8721	296	35	and	and	CCONJ
easat-8721	296	36	respond	respond	VERB
easat-8721	296	37	quickly	quickly	ADV
easat-8721	296	38	to	to	ADP
easat-8721	296	39	market	market	NOUN
easat-8721	296	40	changes	change	NOUN
easat-8721	296	41	.	.	PUNCT
easat-8721	297	1	investing	invest	VERB
easat-8721	297	2	in	in	ADP
easat-8721	297	3	digital	digital	ADJ
easat-8721	297	4	capabilities	capability	NOUN
easat-8721	297	5	is	be	AUX
easat-8721	297	6	essential	essential	ADJ
easat-8721	297	7	to	to	PART
easat-8721	297	8	stay	stay	VERB
easat-8721	297	9	competitive	competitive	ADJ
easat-8721	297	10	in	in	ADP
easat-8721	297	11	today	today	NOUN
easat-8721	297	12	’s	’s	PART
easat-8721	297	13	technology	technology	NOUN
easat-8721	297	14	-	-	PUNCT
easat-8721	297	15	driven	drive	VERB
easat-8721	297	16	business	business	NOUN
easat-8721	297	17	environment	environment	NOUN
easat-8721	297	18	.	.	PUNCT
easat-8721	298	1	while	while	SCONJ
easat-8721	298	2	green	green	ADJ
easat-8721	298	3	marketing	marketing	NOUN
easat-8721	298	4	does	do	AUX
easat-8721	298	5	not	not	PART
easat-8721	298	6	directly	directly	ADV
easat-8721	298	7	improve	improve	VERB
easat-8721	298	8	business	business	NOUN
easat-8721	298	9	performance	performance	NOUN
easat-8721	298	10	,	,	PUNCT
easat-8721	298	11	its	its	PRON
easat-8721	298	12	positive	positive	ADJ
easat-8721	298	13	impact	impact	NOUN
easat-8721	298	14	through	through	ADP
easat-8721	298	15	market	market	NOUN
easat-8721	298	16	orientation	orientation	NOUN
easat-8721	298	17	shows	show	VERB
easat-8721	298	18	that	that	SCONJ
easat-8721	298	19	sustainability	sustainability	NOUN
easat-8721	298	20	efforts	effort	NOUN
easat-8721	298	21	need	need	VERB
easat-8721	298	22	to	to	PART
easat-8721	298	23	be	be	AUX
easat-8721	298	24	aligned	align	VERB
easat-8721	298	25	with	with	ADP
easat-8721	298	26	market	market	NOUN
easat-8721	298	27	understanding	understanding	NOUN
easat-8721	298	28	.	.	PUNCT
easat-8721	299	1	companies	company	NOUN
easat-8721	299	2	should	should	AUX
easat-8721	299	3	research	research	VERB
easat-8721	299	4	what	what	PRON
easat-8721	299	5	environmental	environmental	ADJ
easat-8721	299	6	values	value	NOUN
easat-8721	299	7	matter	matter	VERB
easat-8721	299	8	most	most	ADJ
easat-8721	299	9	to	to	ADP
easat-8721	299	10	their	their	PRON
easat-8721	299	11	customers	customer	NOUN
easat-8721	299	12	and	and	CCONJ
easat-8721	299	13	tailor	tailor	VERB
easat-8721	299	14	their	their	PRON
easat-8721	299	15	green	green	ADJ
easat-8721	299	16	strategies	strategy	NOUN
easat-8721	299	17	accordingly	accordingly	ADV
easat-8721	299	18	.	.	PUNCT
easat-8721	300	1	building	build	VERB
easat-8721	300	2	a	a	DET
easat-8721	300	3	market	market	NOUN
easat-8721	300	4	-	-	PUNCT
easat-8721	300	5	oriented	orient	VERB
easat-8721	300	6	culture	culture	NOUN
easat-8721	300	7	—	—	PUNCT
easat-8721	300	8	where	where	SCONJ
easat-8721	300	9	teams	team	NOUN
easat-8721	300	10	collaborate	collaborate	VERB
easat-8721	300	11	,	,	PUNCT
easat-8721	300	12	track	track	VERB
easat-8721	300	13	market	market	NOUN
easat-8721	300	14	trends	trend	NOUN
easat-8721	300	15	,	,	PUNCT
easat-8721	300	16	and	and	CCONJ
easat-8721	300	17	respond	respond	VERB
easat-8721	300	18	to	to	ADP
easat-8721	300	19	customer	customer	NOUN
easat-8721	300	20	needs	need	NOUN
easat-8721	300	21	—	—	PUNCT
easat-8721	300	22	will	will	AUX
easat-8721	300	23	help	help	VERB
easat-8721	300	24	ensure	ensure	VERB
easat-8721	300	25	that	that	SCONJ
easat-8721	300	26	both	both	CCONJ
easat-8721	300	27	digital	digital	ADJ
easat-8721	300	28	and	and	CCONJ
easat-8721	300	29	green	green	ADJ
easat-8721	300	30	marketing	marketing	NOUN
easat-8721	300	31	efforts	effort	NOUN
easat-8721	300	32	contribute	contribute	VERB
easat-8721	300	33	meaningfully	meaningfully	ADV
easat-8721	300	34	to	to	ADP
easat-8721	300	35	business	business	NOUN
easat-8721	300	36	success	success	NOUN
easat-8721	300	37	.	.	PUNCT
easat-8721	301	1	5	5	X
easat-8721	301	2	.	.	X
easat-8721	301	3	conclusions	conclusion	NOUN
easat-8721	301	4	based	base	VERB
easat-8721	301	5	on	on	ADP
easat-8721	301	6	the	the	DET
easat-8721	301	7	results	result	NOUN
easat-8721	301	8	of	of	ADP
easat-8721	301	9	the	the	DET
easat-8721	301	10	hypothesis	hypothesis	NOUN
easat-8721	301	11	testing	testing	NOUN
easat-8721	301	12	,	,	PUNCT
easat-8721	301	13	this	this	DET
easat-8721	301	14	study	study	NOUN
easat-8721	301	15	concludes	conclude	VERB
easat-8721	301	16	that	that	SCONJ
easat-8721	301	17	both	both	PRON
easat-8721	301	18	digital	digital	ADJ
easat-8721	301	19	marketing	marketing	NOUN
easat-8721	301	20	and	and	CCONJ
easat-8721	301	21	green	green	ADJ
easat-8721	301	22	marketing	marketing	NOUN
easat-8721	301	23	play	play	VERB
easat-8721	301	24	important	important	ADJ
easat-8721	301	25	roles	role	NOUN
easat-8721	301	26	in	in	ADP
easat-8721	301	27	influencing	influence	VERB
easat-8721	301	28	business	business	NOUN
easat-8721	301	29	performance	performance	NOUN
easat-8721	301	30	,	,	PUNCT
easat-8721	301	31	with	with	ADP
easat-8721	301	32	market	market	NOUN
easat-8721	301	33	orientation	orientation	NOUN
easat-8721	301	34	serving	serve	VERB
easat-8721	301	35	as	as	ADP
easat-8721	301	36	a	a	DET
easat-8721	301	37	critical	critical	ADJ
easat-8721	301	38	mediating	mediating	NOUN
easat-8721	301	39	factor	factor	NOUN
easat-8721	301	40	.	.	PUNCT
easat-8721	302	1	digital	digital	ADJ
easat-8721	302	2	marketing	marketing	NOUN
easat-8721	302	3	shows	show	VERB
easat-8721	302	4	a	a	DET
easat-8721	302	5	significant	significant	ADJ
easat-8721	302	6	direct	direct	ADJ
easat-8721	302	7	effect	effect	NOUN
easat-8721	302	8	on	on	ADP
easat-8721	302	9	business	business	NOUN
easat-8721	302	10	performance	performance	NOUN
easat-8721	302	11	and	and	CCONJ
easat-8721	302	12	a	a	DET
easat-8721	302	13	strong	strong	ADJ
easat-8721	302	14	positive	positive	ADJ
easat-8721	302	15	influence	influence	NOUN
easat-8721	302	16	on	on	ADP
easat-8721	302	17	market	market	NOUN
easat-8721	302	18	orientation	orientation	NOUN
easat-8721	302	19	.	.	PUNCT
easat-8721	303	1	this	this	PRON
easat-8721	303	2	suggests	suggest	VERB
easat-8721	303	3	that	that	SCONJ
easat-8721	303	4	the	the	DET
easat-8721	303	5	adoption	adoption	NOUN
easat-8721	303	6	of	of	ADP
easat-8721	303	7	digital	digital	ADJ
easat-8721	303	8	strategies	strategy	NOUN
easat-8721	303	9	enhances	enhance	VERB
easat-8721	303	10	a	a	DET
easat-8721	303	11	firm	firm	NOUN
easat-8721	303	12	's	's	PART
easat-8721	303	13	ability	ability	NOUN
easat-8721	303	14	to	to	PART
easat-8721	303	15	understand	understand	VERB
easat-8721	303	16	market	market	NOUN
easat-8721	303	17	needs	need	NOUN
easat-8721	303	18	and	and	CCONJ
easat-8721	303	19	convert	convert	VERB
easat-8721	303	20	that	that	SCONJ
easat-8721	303	21	understanding	understanding	NOUN
easat-8721	303	22	into	into	ADP
easat-8721	303	23	improved	improved	ADJ
easat-8721	303	24	business	business	NOUN
easat-8721	303	25	outcomes	outcome	NOUN
easat-8721	303	26	.	.	PUNCT
easat-8721	304	1	in	in	ADP
easat-8721	304	2	contrast	contrast	NOUN
easat-8721	304	3	,	,	PUNCT
easat-8721	304	4	green	green	ADJ
easat-8721	304	5	marketing	marketing	NOUN
easat-8721	304	6	does	do	AUX
easat-8721	304	7	not	not	PART
easat-8721	304	8	have	have	VERB
easat-8721	304	9	a	a	DET
easat-8721	304	10	significant	significant	ADJ
easat-8721	304	11	direct	direct	ADJ
easat-8721	304	12	impact	impact	NOUN
easat-8721	304	13	on	on	ADP
easat-8721	304	14	business	business	NOUN
easat-8721	304	15	performance	performance	NOUN
easat-8721	304	16	.	.	PUNCT
easat-8721	305	1	however	however	ADV
easat-8721	305	2	,	,	PUNCT
easat-8721	305	3	it	it	PRON
easat-8721	305	4	exerts	exert	VERB
easat-8721	305	5	a	a	DET
easat-8721	305	6	meaningful	meaningful	ADJ
easat-8721	305	7	indirect	indirect	ADJ
easat-8721	305	8	effect	effect	NOUN
easat-8721	305	9	through	through	ADP
easat-8721	305	10	market	market	NOUN
easat-8721	305	11	orientation	orientation	NOUN
easat-8721	305	12	.	.	PUNCT
easat-8721	306	1	this	this	PRON
easat-8721	306	2	indicates	indicate	VERB
easat-8721	306	3	that	that	SCONJ
easat-8721	306	4	sustainability	sustainability	NOUN
easat-8721	306	5	initiatives	initiative	NOUN
easat-8721	306	6	alone	alone	ADV
easat-8721	306	7	may	may	AUX
easat-8721	306	8	not	not	PART
easat-8721	306	9	be	be	AUX
easat-8721	306	10	sufficient	sufficient	ADJ
easat-8721	306	11	to	to	PART
easat-8721	306	12	drive	drive	VERB
easat-8721	306	13	business	business	NOUN
easat-8721	306	14	success	success	NOUN
easat-8721	306	15	unless	unless	SCONJ
easat-8721	306	16	they	they	PRON
easat-8721	306	17	are	be	AUX
easat-8721	306	18	aligned	align	VERB
easat-8721	306	19	with	with	ADP
easat-8721	306	20	a	a	DET
easat-8721	306	21	deep	deep	ADJ
easat-8721	306	22	understanding	understanding	NOUN
easat-8721	306	23	of	of	ADP
easat-8721	306	24	market	market	NOUN
easat-8721	306	25	dynamics	dynamic	NOUN
easat-8721	306	26	.	.	PUNCT
easat-8721	307	1	market	market	NOUN
easat-8721	307	2	orientation	orientation	NOUN
easat-8721	307	3	itself	itself	PRON
easat-8721	307	4	demonstrates	demonstrate	VERB
easat-8721	307	5	a	a	DET
easat-8721	307	6	strong	strong	ADJ
easat-8721	307	7	positive	positive	ADJ
easat-8721	307	8	influence	influence	NOUN
easat-8721	307	9	on	on	ADP
easat-8721	307	10	business	business	NOUN
easat-8721	307	11	performance	performance	NOUN
easat-8721	307	12	,	,	PUNCT
easat-8721	307	13	confirming	confirm	VERB
easat-8721	307	14	its	its	PRON
easat-8721	307	15	role	role	NOUN
easat-8721	307	16	as	as	ADP
easat-8721	307	17	a	a	DET
easat-8721	307	18	strategic	strategic	ADJ
easat-8721	307	19	bridge	bridge	NOUN
easat-8721	307	20	between	between	ADP
easat-8721	307	21	marketing	marketing	NOUN
easat-8721	307	22	activities	activity	NOUN
easat-8721	307	23	and	and	CCONJ
easat-8721	307	24	business	business	NOUN
easat-8721	307	25	outcomes	outcome	NOUN
easat-8721	307	26	.	.	PUNCT
easat-8721	308	1	731	731	NUM
easat-8721	308	2	edelweiss	edelweiss	PROPN
easat-8721	308	3	applied	apply	VERB
easat-8721	308	4	science	science	NOUN
easat-8721	308	5	and	and	CCONJ
easat-8721	308	6	technology	technology	NOUN
easat-8721	308	7	issn	issn	PROPN
easat-8721	308	8	:	:	PUNCT
easat-8721	308	9	2576	2576	NUM
easat-8721	308	10	-	-	SYM
easat-8721	308	11	8484	8484	NUM
easat-8721	308	12	vol	vol	NOUN
easat-8721	308	13	.	.	PROPN
easat-8721	309	1	9	9	NUM
easat-8721	309	2	,	,	PUNCT
easat-8721	309	3	no	no	INTJ
easat-8721	309	4	.	.	NOUN
easat-8721	309	5	7	7	NUM
easat-8721	309	6	:	:	PUNCT
easat-8721	309	7	719	719	NUM
easat-8721	309	8	-	-	SYM
easat-8721	309	9	732	732	NUM
easat-8721	309	10	,	,	PUNCT
easat-8721	309	11	2025	2025	NUM
easat-8721	309	12	doi	doi	NOUN
easat-8721	309	13	:	:	PUNCT
easat-8721	309	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	309	15	©	©	PROPN
easat-8721	309	16	2025	2025	NUM
easat-8721	309	17	by	by	ADP
easat-8721	309	18	the	the	DET
easat-8721	309	19	authors	author	NOUN
easat-8721	309	20	;	;	PUNCT
easat-8721	309	21	licensee	licensee	PROPN
easat-8721	309	22	learning	learning	NOUN
easat-8721	309	23	gate	gate	PROPN
easat-8721	309	24	overall	overall	ADV
easat-8721	309	25	,	,	PUNCT
easat-8721	309	26	the	the	DET
easat-8721	309	27	findings	finding	NOUN
easat-8721	309	28	emphasize	emphasize	VERB
easat-8721	309	29	the	the	DET
easat-8721	309	30	importance	importance	NOUN
easat-8721	309	31	of	of	ADP
easat-8721	309	32	integrating	integrate	VERB
easat-8721	309	33	sustainability	sustainability	NOUN
easat-8721	309	34	and	and	CCONJ
easat-8721	309	35	digital	digital	ADJ
easat-8721	309	36	innovation	innovation	NOUN
easat-8721	309	37	with	with	ADP
easat-8721	309	38	a	a	DET
easat-8721	309	39	market	market	NOUN
easat-8721	309	40	-	-	PUNCT
easat-8721	309	41	oriented	orient	VERB
easat-8721	309	42	mindset	mindset	NOUN
easat-8721	309	43	.	.	PUNCT
easat-8721	310	1	companies	company	NOUN
easat-8721	310	2	that	that	PRON
easat-8721	310	3	combine	combine	VERB
easat-8721	310	4	these	these	DET
easat-8721	310	5	approaches	approach	NOUN
easat-8721	310	6	effectively	effectively	ADV
easat-8721	310	7	are	be	AUX
easat-8721	310	8	more	more	ADV
easat-8721	310	9	likely	likely	ADJ
easat-8721	310	10	to	to	PART
easat-8721	310	11	achieve	achieve	VERB
easat-8721	310	12	superior	superior	ADJ
easat-8721	310	13	and	and	CCONJ
easat-8721	310	14	sustainable	sustainable	ADJ
easat-8721	310	15	business	business	NOUN
easat-8721	310	16	performance	performance	NOUN
easat-8721	310	17	,	,	PUNCT
easat-8721	310	18	particularly	particularly	ADV
easat-8721	310	19	in	in	ADP
easat-8721	310	20	competitive	competitive	ADJ
easat-8721	310	21	and	and	CCONJ
easat-8721	310	22	rapidly	rapidly	ADV
easat-8721	310	23	changing	change	VERB
easat-8721	310	24	environments	environment	NOUN
easat-8721	310	25	such	such	ADJ
easat-8721	310	26	as	as	ADP
easat-8721	310	27	those	those	PRON
easat-8721	310	28	found	find	VERB
easat-8721	310	29	in	in	ADP
easat-8721	310	30	emerging	emerge	VERB
easat-8721	310	31	markets	market	NOUN
easat-8721	310	32	.	.	PUNCT
easat-8721	311	1	transparency	transparency	NOUN
easat-8721	311	2	:	:	PUNCT
easat-8721	311	3	the	the	DET
easat-8721	311	4	authors	author	NOUN
easat-8721	311	5	confirm	confirm	VERB
easat-8721	311	6	that	that	SCONJ
easat-8721	311	7	the	the	DET
easat-8721	311	8	manuscript	manuscript	NOUN
easat-8721	311	9	is	be	AUX
easat-8721	311	10	an	an	DET
easat-8721	311	11	honest	honest	ADJ
easat-8721	311	12	,	,	PUNCT
easat-8721	311	13	accurate	accurate	ADJ
easat-8721	311	14	,	,	PUNCT
easat-8721	311	15	and	and	CCONJ
easat-8721	311	16	transparent	transparent	ADJ
easat-8721	311	17	account	account	NOUN
easat-8721	311	18	of	of	ADP
easat-8721	311	19	the	the	DET
easat-8721	311	20	study	study	NOUN
easat-8721	311	21	;	;	PUNCT
easat-8721	311	22	that	that	SCONJ
easat-8721	311	23	no	no	DET
easat-8721	311	24	vital	vital	ADJ
easat-8721	311	25	features	feature	NOUN
easat-8721	311	26	of	of	ADP
easat-8721	311	27	the	the	DET
easat-8721	311	28	study	study	NOUN
easat-8721	311	29	have	have	AUX
easat-8721	311	30	been	be	AUX
easat-8721	311	31	omitted	omit	VERB
easat-8721	311	32	;	;	PUNCT
easat-8721	311	33	and	and	CCONJ
easat-8721	311	34	that	that	SCONJ
easat-8721	311	35	any	any	DET
easat-8721	311	36	discrepancies	discrepancy	NOUN
easat-8721	311	37	from	from	ADP
easat-8721	311	38	the	the	DET
easat-8721	311	39	study	study	NOUN
easat-8721	311	40	as	as	SCONJ
easat-8721	311	41	planned	plan	VERB
easat-8721	311	42	have	have	AUX
easat-8721	311	43	been	be	AUX
easat-8721	311	44	explained	explain	VERB
easat-8721	311	45	.	.	PUNCT
easat-8721	312	1	this	this	DET
easat-8721	312	2	study	study	NOUN
easat-8721	312	3	followed	follow	VERB
easat-8721	312	4	all	all	DET
easat-8721	312	5	ethical	ethical	ADJ
easat-8721	312	6	practices	practice	NOUN
easat-8721	312	7	during	during	ADP
easat-8721	312	8	writing	writing	NOUN
easat-8721	312	9	.	.	PUNCT
easat-8721	313	1	copyright	copyright	NOUN
easat-8721	313	2	:	:	PUNCT
easat-8721	313	3	©	©	PROPN
easat-8721	313	4	2025	2025	NUM
easat-8721	313	5	by	by	ADP
easat-8721	313	6	the	the	DET
easat-8721	313	7	authors	author	NOUN
easat-8721	313	8	.	.	PUNCT
easat-8721	314	1	this	this	DET
easat-8721	314	2	open	open	ADJ
easat-8721	314	3	-	-	PUNCT
easat-8721	314	4	access	access	NOUN
easat-8721	314	5	article	article	NOUN
easat-8721	314	6	is	be	AUX
easat-8721	314	7	distributed	distribute	VERB
easat-8721	314	8	under	under	ADP
easat-8721	314	9	the	the	DET
easat-8721	314	10	terms	term	NOUN
easat-8721	314	11	and	and	CCONJ
easat-8721	314	12	conditions	condition	NOUN
easat-8721	314	13	of	of	ADP
easat-8721	314	14	the	the	DET
easat-8721	314	15	creative	creative	ADJ
easat-8721	314	16	commons	common	NOUN
easat-8721	314	17	attribution	attribution	NOUN
easat-8721	314	18	(	(	PUNCT
easat-8721	314	19	cc	cc	NOUN
easat-8721	314	20	by	by	ADP
easat-8721	314	21	)	)	PUNCT
easat-8721	314	22	license	license	NOUN
easat-8721	314	23	(	(	PUNCT
easat-8721	314	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8721	314	25	)	)	PUNCT
easat-8721	314	26	.	.	PUNCT
easat-8721	315	1	references	reference	NOUN
easat-8721	315	2	[	[	X
easat-8721	315	3	1	1	NUM
easat-8721	315	4	]	]	PUNCT
easat-8721	315	5	deloitte	deloitte	NOUN
easat-8721	315	6	,	,	PUNCT
easat-8721	315	7	making	make	VERB
easat-8721	315	8	the	the	DET
easat-8721	315	9	business	business	NOUN
easat-8721	315	10	case	case	NOUN
easat-8721	315	11	for	for	ADP
easat-8721	315	12	sustainability	sustainability	NOUN
easat-8721	315	13	.	.	PUNCT
easat-8721	316	1	new	new	PROPN
easat-8721	316	2	york	york	PROPN
easat-8721	316	3	:	:	PUNCT
easat-8721	316	4	deloitte	deloitte	PROPN
easat-8721	316	5	insights	insight	NOUN
easat-8721	316	6	,	,	PUNCT
easat-8721	316	7	2024	2024	NUM
easat-8721	316	8	.	.	PUNCT
easat-8721	317	1	[	[	X
easat-8721	317	2	2	2	X
easat-8721	317	3	]	]	X
easat-8721	317	4	j.	j.	PROPN
easat-8721	317	5	cui	cui	PROPN
easat-8721	317	6	,	,	PUNCT
easat-8721	317	7	"	"	PUNCT
easat-8721	317	8	ai	ai	ADJ
easat-8721	317	9	-	-	PUNCT
easat-8721	317	10	driven	drive	VERB
easat-8721	317	11	digital	digital	ADJ
easat-8721	317	12	transformation	transformation	NOUN
easat-8721	317	13	and	and	CCONJ
easat-8721	317	14	firm	firm	ADJ
easat-8721	317	15	performance	performance	NOUN
easat-8721	317	16	in	in	ADP
easat-8721	317	17	chinese	chinese	ADJ
easat-8721	317	18	industrial	industrial	ADJ
easat-8721	317	19	enterprises	enterprise	NOUN
easat-8721	317	20	:	:	PUNCT
easat-8721	317	21	mediating	mediate	VERB
easat-8721	317	22	role	role	NOUN
easat-8721	317	23	of	of	ADP
easat-8721	317	24	green	green	ADJ
easat-8721	317	25	digital	digital	ADJ
easat-8721	317	26	innovation	innovation	NOUN
easat-8721	317	27	and	and	CCONJ
easat-8721	317	28	moderating	moderating	NOUN
easat-8721	317	29	effects	effect	NOUN
easat-8721	317	30	of	of	ADP
easat-8721	317	31	human	human	NOUN
easat-8721	317	32	-	-	PUNCT
easat-8721	317	33	ai	ai	NOUN
easat-8721	317	34	collaboration	collaboration	NOUN
easat-8721	317	35	,	,	PUNCT
easat-8721	317	36	"	"	PUNCT
easat-8721	317	37	arxiv	arxiv	PROPN
easat-8721	317	38	preprint	preprint	NOUN
easat-8721	317	39	arxiv:2505.11558	arxiv:2505.11558	VERB
easat-8721	317	40	,	,	PUNCT
easat-8721	317	41	2025	2025	NUM
easat-8721	317	42	.	.	PUNCT
easat-8721	318	1	[	[	X
easat-8721	318	2	3	3	NUM
easat-8721	318	3	]	]	PUNCT
easat-8721	318	4	a.	a.	NOUN
easat-8721	318	5	pacevičiūtė	pacevičiūtė	PROPN
easat-8721	318	6	and	and	CCONJ
easat-8721	318	7	i.	i.	PROPN
easat-8721	318	8	razbadauskaitė	razbadauskaitė	PROPN
easat-8721	318	9	-	-	PUNCT
easat-8721	318	10	venskė	venskė	ADJ
easat-8721	318	11	,	,	PUNCT
easat-8721	318	12	"	"	PUNCT
easat-8721	318	13	the	the	DET
easat-8721	318	14	role	role	NOUN
easat-8721	318	15	of	of	ADP
easat-8721	318	16	green	green	ADJ
easat-8721	318	17	marketing	marketing	NOUN
easat-8721	318	18	in	in	ADP
easat-8721	318	19	creating	create	VERB
easat-8721	318	20	a	a	DET
easat-8721	318	21	sustainable	sustainable	ADJ
easat-8721	318	22	competitive	competitive	ADJ
easat-8721	318	23	advantage	advantage	NOUN
easat-8721	318	24	,	,	PUNCT
easat-8721	318	25	"	"	PUNCT
easat-8721	318	26	review	review	NOUN
easat-8721	318	27	of	of	ADP
easat-8721	318	28	forestry	forestry	NOUN
easat-8721	318	29	development	development	NOUN
easat-8721	318	30	and	and	CCONJ
easat-8721	318	31	sustainability	sustainability	NOUN
easat-8721	318	32	,	,	PUNCT
easat-8721	318	33	vol	vol	NOUN
easat-8721	318	34	.	.	PROPN
easat-8721	318	35	40	40	NUM
easat-8721	318	36	,	,	PUNCT
easat-8721	318	37	no	no	INTJ
easat-8721	318	38	.	.	NOUN
easat-8721	318	39	2	2	NUM
easat-8721	318	40	,	,	PUNCT
easat-8721	318	41	pp	pp	ADJ
easat-8721	318	42	.	.	PUNCT
easat-8721	318	43	89	89	NUM
easat-8721	318	44	-	-	SYM
easat-8721	318	45	98	98	NUM
easat-8721	318	46	,	,	PUNCT
easat-8721	318	47	2023	2023	NUM
easat-8721	318	48	.	.	PUNCT
easat-8721	319	1	[	[	X
easat-8721	319	2	4	4	X
easat-8721	319	3	]	]	PUNCT
easat-8721	319	4	v.	v.	CCONJ
easat-8721	319	5	p.	p.	PROPN
easat-8721	319	6	putri	putri	PROPN
easat-8721	319	7	and	and	CCONJ
easat-8721	319	8	d.	d.	PROPN
easat-8721	319	9	w.	w.	PROPN
easat-8721	319	10	u.	u.	PROPN
easat-8721	319	11	riyanto	riyanto	PROPN
easat-8721	319	12	,	,	PUNCT
easat-8721	319	13	"	"	PUNCT
easat-8721	319	14	green	green	ADJ
easat-8721	319	15	innovation	innovation	NOUN
easat-8721	319	16	and	and	CCONJ
easat-8721	319	17	green	green	ADJ
easat-8721	319	18	competitive	competitive	ADJ
easat-8721	319	19	advantage	advantage	NOUN
easat-8721	319	20	mediate	mediate	VERB
easat-8721	319	21	the	the	DET
easat-8721	319	22	influence	influence	NOUN
easat-8721	319	23	of	of	ADP
easat-8721	319	24	green	green	ADJ
easat-8721	319	25	marketing	marketing	NOUN
easat-8721	319	26	orientation	orientation	NOUN
easat-8721	319	27	on	on	ADP
easat-8721	319	28	green	green	ADJ
easat-8721	319	29	marketing	marketing	NOUN
easat-8721	319	30	performance	performance	NOUN
easat-8721	319	31	in	in	ADP
easat-8721	319	32	sme	sme	PROPN
easat-8721	319	33	indonesia	indonesia	PROPN
easat-8721	319	34	,	,	PUNCT
easat-8721	319	35	"	"	PUNCT
easat-8721	319	36	international	international	ADJ
easat-8721	319	37	journal	journal	NOUN
easat-8721	319	38	of	of	ADP
easat-8721	319	39	economics	economic	NOUN
easat-8721	319	40	,	,	PUNCT
easat-8721	319	41	business	business	NOUN
easat-8721	319	42	and	and	CCONJ
easat-8721	319	43	accounting	accounting	NOUN
easat-8721	319	44	research	research	NOUN
easat-8721	319	45	,	,	PUNCT
easat-8721	319	46	vol	vol	NOUN
easat-8721	319	47	.	.	PROPN
easat-8721	320	1	7	7	NUM
easat-8721	320	2	,	,	PUNCT
easat-8721	320	3	no	no	INTJ
easat-8721	320	4	.	.	NOUN
easat-8721	320	5	4	4	NUM
easat-8721	320	6	,	,	PUNCT
easat-8721	320	7	pp	pp	ADJ
easat-8721	320	8	.	.	PUNCT
easat-8721	321	1	1574	1574	NUM
easat-8721	321	2	-	-	SYM
easat-8721	321	3	1585	1585	NUM
easat-8721	321	4	,	,	PUNCT
easat-8721	321	5	2023	2023	NUM
easat-8721	321	6	.	.	PUNCT
easat-8721	322	1	[	[	X
easat-8721	322	2	5	5	X
easat-8721	322	3	]	]	PUNCT
easat-8721	322	4	s.	s.	PROPN
easat-8721	322	5	solanki	solanki	PROPN
easat-8721	322	6	and	and	CCONJ
easat-8721	322	7	g.	g.	PROPN
easat-8721	322	8	lakhera	lakhera	PROPN
easat-8721	322	9	,	,	PUNCT
easat-8721	322	10	"	"	PUNCT
easat-8721	322	11	influence	influence	NOUN
easat-8721	322	12	of	of	ADP
easat-8721	322	13	green	green	ADJ
easat-8721	322	14	-	-	PUNCT
easat-8721	322	15	marketing	marketing	NOUN
easat-8721	322	16	on	on	ADP
easat-8721	322	17	organisations	organisation	NOUN
easat-8721	322	18	'	'	PART
easat-8721	322	19	competitive	competitive	ADJ
easat-8721	322	20	advantage	advantage	NOUN
easat-8721	322	21	:	:	PUNCT
easat-8721	322	22	an	an	DET
easat-8721	322	23	empirical	empirical	ADJ
easat-8721	322	24	study	study	NOUN
easat-8721	322	25	,	,	PUNCT
easat-8721	322	26	"	"	PUNCT
easat-8721	322	27	journal	journal	NOUN
easat-8721	322	28	of	of	ADP
easat-8721	322	29	informatics	informatics	PROPN
easat-8721	322	30	education	education	NOUN
easat-8721	322	31	and	and	CCONJ
easat-8721	322	32	research	research	NOUN
easat-8721	322	33	,	,	PUNCT
easat-8721	322	34	vol	vol	NOUN
easat-8721	322	35	.	.	PROPN
easat-8721	323	1	3	3	NUM
easat-8721	323	2	,	,	PUNCT
easat-8721	323	3	no	no	INTJ
easat-8721	323	4	.	.	NOUN
easat-8721	323	5	1	1	NUM
easat-8721	323	6	,	,	PUNCT
easat-8721	323	7	2023	2023	NUM
easat-8721	323	8	.	.	PUNCT
easat-8721	324	1	https://doi.org/10.52783/jier.v3i1.35	https://doi.org/10.52783/jier.v3i1.35	NOUN
easat-8721	325	1	[	[	X
easat-8721	325	2	6	6	NUM
easat-8721	325	3	]	]	X
easat-8721	325	4	r.	r.	PROPN
easat-8721	325	5	bintara	bintara	PROPN
easat-8721	325	6	,	,	PUNCT
easat-8721	325	7	w.	w.	PROPN
easat-8721	325	8	yadiati	yadiati	PROPN
easat-8721	325	9	,	,	PUNCT
easat-8721	325	10	m.	m.	PROPN
easat-8721	325	11	w.	w.	PROPN
easat-8721	325	12	zarkasyi	zarkasyi	PROPN
easat-8721	325	13	,	,	PUNCT
easat-8721	325	14	and	and	CCONJ
easat-8721	325	15	n.	n.	PROPN
easat-8721	325	16	d.	d.	PROPN
easat-8721	325	17	tanzil	tanzil	PROPN
easat-8721	325	18	,	,	PUNCT
easat-8721	325	19	"	"	PUNCT
easat-8721	325	20	management	management	NOUN
easat-8721	325	21	of	of	ADP
easat-8721	325	22	green	green	ADJ
easat-8721	325	23	competitive	competitive	ADJ
easat-8721	325	24	advantage	advantage	NOUN
easat-8721	325	25	:	:	PUNCT
easat-8721	325	26	a	a	DET
easat-8721	325	27	systematic	systematic	ADJ
easat-8721	325	28	literature	literature	NOUN
easat-8721	325	29	review	review	NOUN
easat-8721	325	30	and	and	CCONJ
easat-8721	325	31	research	research	NOUN
easat-8721	325	32	agenda	agenda	NOUN
easat-8721	325	33	,	,	PUNCT
easat-8721	325	34	"	"	PUNCT
easat-8721	325	35	economies	economy	NOUN
easat-8721	325	36	,	,	PUNCT
easat-8721	325	37	vol	vol	NOUN
easat-8721	325	38	.	.	PROPN
easat-8721	325	39	11	11	NUM
easat-8721	325	40	,	,	PUNCT
easat-8721	325	41	no	no	INTJ
easat-8721	325	42	.	.	NOUN
easat-8721	325	43	2	2	NUM
easat-8721	325	44	,	,	PUNCT
easat-8721	325	45	p.	p.	NOUN
easat-8721	325	46	66	66	NUM
easat-8721	325	47	,	,	PUNCT
easat-8721	325	48	2023	2023	NUM
easat-8721	325	49	.	.	PUNCT
easat-8721	326	1	[	[	X
easat-8721	326	2	7	7	X
easat-8721	326	3	]	]	X
easat-8721	326	4	f.	f.	PROPN
easat-8721	326	5	muhamad	muhamad	PROPN
easat-8721	326	6	,	,	PUNCT
easat-8721	326	7	z.	z.	PROPN
easat-8721	326	8	shofiyaturrahmah	shofiyaturrahmah	PROPN
easat-8721	326	9	,	,	PUNCT
easat-8721	326	10	and	and	CCONJ
easat-8721	326	11	s.	s.	PROPN
easat-8721	326	12	maulany	maulany	PROPN
easat-8721	326	13	,	,	PUNCT
easat-8721	326	14	"	"	PUNCT
easat-8721	326	15	the	the	DET
easat-8721	326	16	influence	influence	NOUN
easat-8721	326	17	of	of	ADP
easat-8721	326	18	entrepreneurial	entrepreneurial	ADJ
easat-8721	326	19	orientation	orientation	NOUN
easat-8721	326	20	,	,	PUNCT
easat-8721	326	21	market	market	NOUN
easat-8721	326	22	orientation	orientation	NOUN
easat-8721	326	23	,	,	PUNCT
easat-8721	326	24	and	and	CCONJ
easat-8721	326	25	product	product	NOUN
easat-8721	326	26	innovation	innovation	NOUN
easat-8721	326	27	on	on	ADP
easat-8721	326	28	the	the	DET
easat-8721	326	29	marketing	marketing	NOUN
easat-8721	326	30	performance	performance	NOUN
easat-8721	326	31	of	of	ADP
easat-8721	326	32	culinary	culinary	ADJ
easat-8721	326	33	msmes	msme	NOUN
easat-8721	326	34	in	in	ADP
easat-8721	326	35	cirebon	cirebon	NOUN
easat-8721	326	36	city	city	NOUN
easat-8721	326	37	,	,	PUNCT
easat-8721	326	38	"	"	PUNCT
easat-8721	326	39	journal	journal	NOUN
easat-8721	326	40	research	research	NOUN
easat-8721	326	41	of	of	ADP
easat-8721	326	42	social	social	ADJ
easat-8721	326	43	science	science	NOUN
easat-8721	326	44	,	,	PUNCT
easat-8721	326	45	economics	economics	PROPN
easat-8721	326	46	&	&	CCONJ
easat-8721	326	47	management	management	NOUN
easat-8721	326	48	,	,	PUNCT
easat-8721	326	49	vol	vol	NOUN
easat-8721	326	50	.	.	PROPN
easat-8721	327	1	3	3	NUM
easat-8721	327	2	,	,	PUNCT
easat-8721	327	3	no	no	INTJ
easat-8721	327	4	.	.	NOUN
easat-8721	327	5	11	11	NUM
easat-8721	327	6	,	,	PUNCT
easat-8721	327	7	pp	pp	ADJ
easat-8721	327	8	.	.	PUNCT
easat-8721	328	1	1942–1954	1942–1954	NUM
easat-8721	328	2	,	,	PUNCT
easat-8721	328	3	2024	2024	NUM
easat-8721	328	4	.	.	PUNCT
easat-8721	329	1	https://doi.org/10.59141/jrssem.v3i11.657	https://doi.org/10.59141/jrssem.v3i11.657	NOUN
easat-8721	330	1	[	[	X
easat-8721	330	2	8	8	NUM
easat-8721	330	3	]	]	PUNCT
easat-8721	330	4	m.	m.	NOUN
easat-8721	330	5	yaskun	yaskun	NOUN
easat-8721	330	6	,	,	PUNCT
easat-8721	330	7	h.	h.	PROPN
easat-8721	330	8	sudarmiatin	sudarmiatin	PROPN
easat-8721	330	9	,	,	PUNCT
easat-8721	330	10	and	and	CCONJ
easat-8721	330	11	w.	w.	PROPN
easat-8721	330	12	p.	p.	PROPN
easat-8721	330	13	rahayu	rahayu	PROPN
easat-8721	330	14	,	,	PUNCT
easat-8721	330	15	"	"	PUNCT
easat-8721	330	16	the	the	DET
easat-8721	330	17	effect	effect	NOUN
easat-8721	330	18	of	of	ADP
easat-8721	330	19	market	market	NOUN
easat-8721	330	20	orientation	orientation	NOUN
easat-8721	330	21	,	,	PUNCT
easat-8721	330	22	entrepreneurial	entrepreneurial	ADJ
easat-8721	330	23	orientation	orientation	NOUN
easat-8721	330	24	,	,	PUNCT
easat-8721	330	25	innovation	innovation	NOUN
easat-8721	330	26	and	and	CCONJ
easat-8721	330	27	competitive	competitive	ADJ
easat-8721	330	28	advantage	advantage	NOUN
easat-8721	330	29	on	on	ADP
easat-8721	330	30	business	business	NOUN
easat-8721	330	31	performance	performance	NOUN
easat-8721	330	32	of	of	ADP
easat-8721	330	33	indonesian	indonesian	ADJ
easat-8721	330	34	msmes	msmes	PROPN
easat-8721	330	35	,	,	PUNCT
easat-8721	330	36	"	"	PUNCT
easat-8721	330	37	international	international	ADJ
easat-8721	330	38	journal	journal	NOUN
easat-8721	330	39	of	of	ADP
easat-8721	330	40	professional	professional	PROPN
easat-8721	330	41	business	business	PROPN
easat-8721	330	42	review	review	PROPN
easat-8721	330	43	,	,	PUNCT
easat-8721	330	44	vol	vol	NOUN
easat-8721	330	45	.	.	PROPN
easat-8721	330	46	8	8	NUM
easat-8721	330	47	,	,	PUNCT
easat-8721	330	48	no	no	INTJ
easat-8721	330	49	.	.	NOUN
easat-8721	330	50	4	4	NUM
easat-8721	330	51	,	,	PUNCT
easat-8721	330	52	p.	p.	NOUN
easat-8721	330	53	e01563	e01563	PROPN
easat-8721	330	54	,	,	PUNCT
easat-8721	330	55	2023	2023	NUM
easat-8721	330	56	.	.	PUNCT
easat-8721	331	1	[	[	X
easat-8721	331	2	9	9	NUM
easat-8721	331	3	]	]	X
easat-8721	331	4	n.	n.	PROPN
easat-8721	331	5	i.	i.	PROPN
easat-8721	331	6	lestari	lestari	PROPN
easat-8721	331	7	,	,	PUNCT
easat-8721	331	8	a.	a.	PROPN
easat-8721	331	9	s.	s.	PROPN
easat-8721	331	10	latuconsina	latuconsina	PROPN
easat-8721	331	11	,	,	PUNCT
easat-8721	331	12	s.	s.	PROPN
easat-8721	331	13	mulyono	mulyono	PROPN
easat-8721	331	14	,	,	PUNCT
easat-8721	331	15	and	and	CCONJ
easat-8721	331	16	m.	m.	NOUN
easat-8721	331	17	a.	a.	NOUN
easat-8721	331	18	hernawan	hernawan	PROPN
easat-8721	331	19	,	,	PUNCT
easat-8721	331	20	"	"	PUNCT
easat-8721	331	21	market	market	NOUN
easat-8721	331	22	orientation	orientation	NOUN
easat-8721	331	23	,	,	PUNCT
easat-8721	331	24	innovation	innovation	NOUN
easat-8721	331	25	,	,	PUNCT
easat-8721	331	26	and	and	CCONJ
easat-8721	331	27	customer	customer	NOUN
easat-8721	331	28	value	value	NOUN
easat-8721	331	29	creation	creation	NOUN
easat-8721	331	30	in	in	ADP
easat-8721	331	31	indonesian	indonesian	ADJ
easat-8721	331	32	smes	sme	NOUN
easat-8721	331	33	,	,	PUNCT
easat-8721	331	34	"	"	PUNCT
easat-8721	331	35	journal	journal	NOUN
easat-8721	331	36	of	of	ADP
easat-8721	331	37	small	small	ADJ
easat-8721	331	38	business	business	NOUN
easat-8721	331	39	management	management	NOUN
easat-8721	331	40	,	,	PUNCT
easat-8721	331	41	vol	vol	NOUN
easat-8721	331	42	.	.	PROPN
easat-8721	331	43	61	61	NUM
easat-8721	331	44	,	,	PUNCT
easat-8721	331	45	no	no	INTJ
easat-8721	331	46	.	.	NOUN
easat-8721	331	47	2	2	NUM
easat-8721	331	48	,	,	PUNCT
easat-8721	331	49	pp	pp	ADJ
easat-8721	331	50	.	.	PUNCT
easat-8721	332	1	303–322	303–322	NUM
easat-8721	332	2	,	,	PUNCT
easat-8721	332	3	2023	2023	NUM
easat-8721	332	4	.	.	PUNCT
easat-8721	333	1	[	[	X
easat-8721	333	2	10	10	NUM
easat-8721	333	3	]	]	X
easat-8721	333	4	a.	a.	NOUN
easat-8721	333	5	d.	d.	PROPN
easat-8721	333	6	oktaviah	oktaviah	PROPN
easat-8721	333	7	and	and	CCONJ
easat-8721	333	8	d.	d.	PROPN
easat-8721	333	9	k.	k.	PROPN
easat-8721	333	10	sari	sari	PROPN
easat-8721	333	11	,	,	PUNCT
easat-8721	333	12	"	"	PUNCT
easat-8721	333	13	market	market	NOUN
easat-8721	333	14	orientation	orientation	NOUN
easat-8721	333	15	and	and	CCONJ
easat-8721	333	16	firm	firm	ADJ
easat-8721	333	17	performance	performance	NOUN
easat-8721	333	18	:	:	PUNCT
easat-8721	333	19	the	the	DET
easat-8721	333	20	mediating	mediate	VERB
easat-8721	333	21	role	role	NOUN
easat-8721	333	22	of	of	ADP
easat-8721	333	23	competitive	competitive	ADJ
easat-8721	333	24	advantage	advantage	NOUN
easat-8721	333	25	in	in	ADP
easat-8721	333	26	emerging	emerge	VERB
easat-8721	333	27	markets	market	NOUN
easat-8721	333	28	,	,	PUNCT
easat-8721	333	29	"	"	PUNCT
easat-8721	333	30	international	international	ADJ
easat-8721	333	31	journal	journal	NOUN
easat-8721	333	32	of	of	ADP
easat-8721	333	33	business	business	NOUN
easat-8721	333	34	and	and	CCONJ
easat-8721	333	35	society	society	NOUN
easat-8721	333	36	,	,	PUNCT
easat-8721	333	37	vol	vol	NOUN
easat-8721	333	38	.	.	PROPN
easat-8721	333	39	25	25	NUM
easat-8721	333	40	,	,	PUNCT
easat-8721	333	41	no	no	INTJ
easat-8721	333	42	.	.	NOUN
easat-8721	333	43	1	1	NUM
easat-8721	333	44	,	,	PUNCT
easat-8721	333	45	pp	pp	ADJ
easat-8721	333	46	.	.	PUNCT
easat-8721	334	1	145–166	145–166	NUM
easat-8721	334	2	,	,	PUNCT
easat-8721	334	3	2024	2024	NUM
easat-8721	334	4	.	.	PUNCT
easat-8721	335	1	[	[	X
easat-8721	335	2	11	11	NUM
easat-8721	335	3	]	]	PUNCT
easat-8721	335	4	m.	m.	PROPN
easat-8721	335	5	e.	e.	PROPN
easat-8721	335	6	porter	porter	PROPN
easat-8721	335	7	,	,	PUNCT
easat-8721	335	8	competitive	competitive	ADJ
easat-8721	335	9	strategy	strategy	NOUN
easat-8721	335	10	:	:	PUNCT
easat-8721	335	11	techniques	technique	NOUN
easat-8721	335	12	for	for	ADP
easat-8721	335	13	analyzing	analyze	VERB
easat-8721	335	14	industries	industry	NOUN
easat-8721	335	15	and	and	CCONJ
easat-8721	335	16	competitors	competitor	NOUN
easat-8721	335	17	.	.	PUNCT
easat-8721	336	1	new	new	PROPN
easat-8721	336	2	york	york	PROPN
easat-8721	336	3	:	:	PUNCT
easat-8721	336	4	free	free	ADJ
easat-8721	336	5	press	press	NOUN
easat-8721	336	6	,	,	PUNCT
easat-8721	336	7	1980	1980	NUM
easat-8721	336	8	.	.	PUNCT
easat-8721	337	1	[	[	X
easat-8721	337	2	12	12	NUM
easat-8721	337	3	]	]	X
easat-8721	337	4	g.	g.	PROPN
easat-8721	337	5	haider	haider	PROPN
easat-8721	337	6	,	,	PUNCT
easat-8721	337	7	l.	l.	PROPN
easat-8721	337	8	zubair	zubair	PROPN
easat-8721	337	9	,	,	PUNCT
easat-8721	337	10	and	and	CCONJ
easat-8721	337	11	a.	a.	NOUN
easat-8721	337	12	saleem	saleem	PROPN
easat-8721	337	13	,	,	PUNCT
easat-8721	337	14	"	"	PUNCT
easat-8721	337	15	big	big	ADJ
easat-8721	337	16	data	datum	NOUN
easat-8721	337	17	analytics	analytic	NOUN
easat-8721	337	18	-	-	PUNCT
easat-8721	337	19	enabled	enable	VERB
easat-8721	337	20	dynamic	dynamic	ADJ
easat-8721	337	21	capabilities	capability	NOUN
easat-8721	337	22	and	and	CCONJ
easat-8721	337	23	market	market	NOUN
easat-8721	337	24	performance	performance	NOUN
easat-8721	337	25	:	:	PUNCT
easat-8721	337	26	examining	examine	VERB
easat-8721	337	27	the	the	DET
easat-8721	337	28	roles	role	NOUN
easat-8721	337	29	of	of	ADP
easat-8721	337	30	marketing	marketing	NOUN
easat-8721	337	31	ambidexterity	ambidexterity	NOUN
easat-8721	337	32	and	and	CCONJ
easat-8721	337	33	competitor	competitor	NOUN
easat-8721	337	34	pressure	pressure	NOUN
easat-8721	337	35	,	,	PUNCT
easat-8721	337	36	"	"	PUNCT
easat-8721	337	37	arxiv	arxiv	PROPN
easat-8721	337	38	preprint	preprint	VERB
easat-8721	337	39	arxiv:2407.15522	arxiv:2407.15522	PROPN
easat-8721	337	40	,	,	PUNCT
easat-8721	337	41	2024	2024	NUM
easat-8721	337	42	.	.	PUNCT
easat-8721	338	1	[	[	X
easat-8721	338	2	13	13	NUM
easat-8721	338	3	]	]	X
easat-8721	338	4	y.	y.	PROPN
easat-8721	338	5	j.	j.	PROPN
easat-8721	338	6	chang	chang	PROPN
easat-8721	338	7	and	and	CCONJ
easat-8721	338	8	d.	d.	PROPN
easat-8721	338	9	c.	c.	PROPN
easat-8721	338	10	lee	lee	PROPN
easat-8721	338	11	,	,	PUNCT
easat-8721	338	12	"	"	PUNCT
easat-8721	338	13	competitive	competitive	ADJ
easat-8721	338	14	awareness	awareness	NOUN
easat-8721	338	15	and	and	CCONJ
easat-8721	338	16	sustainable	sustainable	ADJ
easat-8721	338	17	marketing	marketing	NOUN
easat-8721	338	18	:	:	PUNCT
easat-8721	338	19	a	a	DET
easat-8721	338	20	dynamic	dynamic	ADJ
easat-8721	338	21	approach	approach	NOUN
easat-8721	338	22	to	to	ADP
easat-8721	338	23	superior	superior	ADJ
easat-8721	338	24	performance	performance	NOUN
easat-8721	338	25	,	,	PUNCT
easat-8721	338	26	"	"	PUNCT
easat-8721	338	27	journal	journal	NOUN
easat-8721	338	28	of	of	ADP
easat-8721	338	29	strategic	strategic	ADJ
easat-8721	338	30	marketing	marketing	NOUN
easat-8721	338	31	,	,	PUNCT
easat-8721	338	32	vol	vol	NOUN
easat-8721	338	33	.	.	PROPN
easat-8721	338	34	31	31	NUM
easat-8721	338	35	,	,	PUNCT
easat-8721	338	36	no	no	INTJ
easat-8721	338	37	.	.	NOUN
easat-8721	338	38	4	4	NUM
easat-8721	338	39	,	,	PUNCT
easat-8721	338	40	pp	pp	ADJ
easat-8721	338	41	.	.	PUNCT
easat-8721	339	1	455–472	455–472	NUM
easat-8721	339	2	,	,	PUNCT
easat-8721	339	3	2023	2023	NUM
easat-8721	339	4	.	.	PUNCT
easat-8721	340	1	[	[	X
easat-8721	340	2	14	14	NUM
easat-8721	340	3	]	]	X
easat-8721	340	4	s.	s.	PROPN
easat-8721	340	5	h.	h.	PROPN
easat-8721	340	6	choi	choi	PROPN
easat-8721	340	7	,	,	PUNCT
easat-8721	340	8	j.	j.	PROPN
easat-8721	340	9	h.	h.	PROPN
easat-8721	340	10	kim	kim	PROPN
easat-8721	340	11	,	,	PUNCT
easat-8721	340	12	and	and	CCONJ
easat-8721	340	13	h.	h.	PROPN
easat-8721	340	14	j.	j.	PROPN
easat-8721	340	15	park	park	PROPN
easat-8721	340	16	,	,	PUNCT
easat-8721	340	17	"	"	PUNCT
easat-8721	340	18	pro	pro	X
easat-8721	340	19	environmental	environmental	ADJ
easat-8721	340	20	behavior	behavior	NOUN
easat-8721	340	21	on	on	ADP
easat-8721	340	22	electric	electric	ADJ
easat-8721	340	23	vehicle	vehicle	NOUN
easat-8721	340	24	use	use	NOUN
easat-8721	340	25	intention	intention	NOUN
easat-8721	340	26	:	:	PUNCT
easat-8721	340	27	integrating	integrate	VERB
easat-8721	340	28	value	value	NOUN
easat-8721	340	29	belief	belief	NOUN
easat-8721	340	30	norm	norm	NOUN
easat-8721	340	31	theory	theory	NOUN
easat-8721	340	32	and	and	CCONJ
easat-8721	340	33	theory	theory	NOUN
easat-8721	340	34	of	of	ADP
easat-8721	340	35	planned	plan	VERB
easat-8721	340	36	behavior	behavior	NOUN
easat-8721	340	37	,	,	PUNCT
easat-8721	340	38	"	"	PUNCT
easat-8721	340	39	journal	journal	NOUN
easat-8721	340	40	of	of	ADP
easat-8721	340	41	cleaner	clean	ADJ
easat-8721	340	42	production	production	NOUN
easat-8721	340	43	,	,	PUNCT
easat-8721	340	44	vol	vol	NOUN
easat-8721	340	45	.	.	PROPN
easat-8721	340	46	418	418	NUM
easat-8721	340	47	,	,	PUNCT
easat-8721	340	48	p.	p.	NOUN
easat-8721	340	49	138211	138211	NUM
easat-8721	340	50	,	,	PUNCT
easat-8721	340	51	2023	2023	NUM
easat-8721	340	52	.	.	PUNCT
easat-8721	341	1	[	[	X
easat-8721	341	2	15	15	NUM
easat-8721	341	3	]	]	X
easat-8721	341	4	i.	i.	PROPN
easat-8721	341	5	kurniawan	kurniawan	PROPN
easat-8721	341	6	,	,	PUNCT
easat-8721	341	7	l.	l.	PROPN
easat-8721	341	8	hutauruk	hutauruk	PROPN
easat-8721	341	9	,	,	PUNCT
easat-8721	341	10	y.	y.	PROPN
easat-8721	341	11	w.	w.	PROPN
easat-8721	341	12	putra	putra	PROPN
easat-8721	341	13	,	,	PUNCT
easat-8721	341	14	and	and	CCONJ
easat-8721	341	15	s.	s.	PROPN
easat-8721	341	16	a.	a.	PROPN
easat-8721	341	17	sari	sari	PROPN
easat-8721	341	18	,	,	PUNCT
easat-8721	341	19	"	"	PUNCT
easat-8721	341	20	the	the	DET
easat-8721	341	21	future	future	NOUN
easat-8721	341	22	of	of	ADP
easat-8721	341	23	electric	electric	ADJ
easat-8721	341	24	cars	car	NOUN
easat-8721	341	25	in	in	ADP
easat-8721	341	26	indonesia	indonesia	PROPN
easat-8721	341	27	:	:	PUNCT
easat-8721	341	28	exploring	explore	VERB
easat-8721	341	29	factors	factor	NOUN
easat-8721	341	30	influencing	influence	VERB
easat-8721	341	31	the	the	DET
easat-8721	341	32	purchase	purchase	NOUN
easat-8721	341	33	intention	intention	NOUN
easat-8721	341	34	through	through	ADP
easat-8721	341	35	the	the	DET
easat-8721	341	36	modified	modify	VERB
easat-8721	341	37	theory	theory	NOUN
easat-8721	341	38	of	of	ADP
easat-8721	341	39	planned	plan	VERB
easat-8721	341	40	behavior	behavior	NOUN
easat-8721	341	41	,	,	PUNCT
easat-8721	341	42	"	"	PUNCT
easat-8721	341	43	eduvest	eduv	ADJ
easat-8721	341	44	-	-	PUNCT
easat-8721	341	45	journal	journal	NOUN
easat-8721	341	46	of	of	ADP
easat-8721	341	47	universal	universal	ADJ
easat-8721	341	48	studies	study	NOUN
easat-8721	341	49	,	,	PUNCT
easat-8721	341	50	vol	vol	NOUN
easat-8721	341	51	.	.	PROPN
easat-8721	341	52	5	5	NUM
easat-8721	341	53	,	,	PUNCT
easat-8721	341	54	no	no	INTJ
easat-8721	341	55	.	.	NOUN
easat-8721	341	56	2	2	NUM
easat-8721	341	57	,	,	PUNCT
easat-8721	341	58	pp	pp	ADJ
easat-8721	341	59	.	.	PUNCT
easat-8721	341	60	2446	2446	NUM
easat-8721	341	61	-	-	SYM
easat-8721	341	62	2458	2458	NUM
easat-8721	341	63	,	,	PUNCT
easat-8721	341	64	2025	2025	NUM
easat-8721	341	65	.	.	PUNCT
easat-8721	342	1	[	[	X
easat-8721	342	2	16	16	NUM
easat-8721	342	3	]	]	PUNCT
easat-8721	342	4	l.	l.	PROPN
easat-8721	342	5	martinez	martinez	PROPN
easat-8721	342	6	and	and	CCONJ
easat-8721	342	7	p.	p.	PROPN
easat-8721	342	8	silva	silva	PROPN
easat-8721	342	9	,	,	PUNCT
easat-8721	342	10	"	"	PUNCT
easat-8721	342	11	utilizing	utilize	VERB
easat-8721	342	12	extended	extended	ADJ
easat-8721	342	13	theory	theory	NOUN
easat-8721	342	14	of	of	ADP
easat-8721	342	15	planned	plan	VERB
easat-8721	342	16	behavior	behavior	NOUN
easat-8721	342	17	to	to	PART
easat-8721	342	18	evaluate	evaluate	VERB
easat-8721	342	19	consumers	consumer	NOUN
easat-8721	342	20	’	’	PART
easat-8721	342	21	adoption	adoption	NOUN
easat-8721	342	22	intention	intention	NOUN
easat-8721	342	23	of	of	ADP
easat-8721	342	24	electric	electric	ADJ
easat-8721	342	25	vehicles	vehicle	NOUN
easat-8721	342	26	,	,	PUNCT
easat-8721	342	27	"	"	PUNCT
easat-8721	342	28	2025	2025	NUM
easat-8721	342	29	.	.	PUNCT
easat-8721	343	1	[	[	X
easat-8721	343	2	17	17	NUM
easat-8721	343	3	]	]	PUNCT
easat-8721	343	4	a.	a.	PROPN
easat-8721	343	5	r.	r.	PROPN
easat-8721	343	6	adnan	adnan	PROPN
easat-8721	343	7	,	,	PUNCT
easat-8721	343	8	r.	r.	PROPN
easat-8721	343	9	widowati	widowati	PROPN
easat-8721	343	10	,	,	PUNCT
easat-8721	343	11	and	and	CCONJ
easat-8721	343	12	n.	n.	PROPN
easat-8721	343	13	nuryakin	nuryakin	PROPN
easat-8721	343	14	,	,	PUNCT
easat-8721	343	15	"	"	PUNCT
easat-8721	343	16	customer	customer	NOUN
easat-8721	343	17	loyalty	loyalty	NOUN
easat-8721	343	18	in	in	ADP
easat-8721	343	19	green	green	ADJ
easat-8721	343	20	marketing	marketing	NOUN
easat-8721	343	21	research	research	NOUN
easat-8721	343	22	:	:	PUNCT
easat-8721	343	23	a	a	DET
easat-8721	343	24	systematic	systematic	ADJ
easat-8721	343	25	review	review	NOUN
easat-8721	343	26	,	,	PUNCT
easat-8721	343	27	"	"	PUNCT
easat-8721	343	28	iieta	iieta	PROPN
easat-8721	343	29	international	international	ADJ
easat-8721	343	30	journal	journal	NOUN
easat-8721	343	31	of	of	ADP
easat-8721	343	32	electrical	electrical	ADJ
easat-8721	343	33	and	and	CCONJ
easat-8721	343	34	information	information	NOUN
easat-8721	343	35	engineering	engineering	NOUN
easat-8721	343	36	,	,	PUNCT
easat-8721	343	37	vol	vol	NOUN
easat-8721	343	38	.	.	PROPN
easat-8721	343	39	6	6	NUM
easat-8721	343	40	,	,	PUNCT
easat-8721	343	41	no	no	INTJ
easat-8721	343	42	.	.	NOUN
easat-8721	343	43	4	4	NUM
easat-8721	343	44	,	,	PUNCT
easat-8721	343	45	pp	pp	ADJ
easat-8721	343	46	.	.	PUNCT
easat-8721	344	1	207–214	207–214	NUM
easat-8721	344	2	,	,	PUNCT
easat-8721	344	3	2023	2023	NUM
easat-8721	344	4	.	.	PUNCT
easat-8721	345	1	[	[	X
easat-8721	345	2	18	18	NUM
easat-8721	345	3	]	]	PUNCT
easat-8721	345	4	k.	k.	PROPN
easat-8721	346	1	m.	m.	PROPN
easat-8721	346	2	nguyen	nguyen	PROPN
easat-8721	346	3	et	et	PROPN
easat-8721	346	4	al	al	PROPN
easat-8721	346	5	.	.	PROPN
easat-8721	346	6	,	,	PUNCT
easat-8721	346	7	"	"	PUNCT
easat-8721	346	8	the	the	DET
easat-8721	346	9	impact	impact	NOUN
easat-8721	346	10	of	of	ADP
easat-8721	346	11	7ps	7ps	ADJ
easat-8721	346	12	green	green	ADJ
easat-8721	346	13	marketing	marketing	NOUN
easat-8721	346	14	mix	mix	NOUN
easat-8721	346	15	on	on	ADP
easat-8721	346	16	customer	customer	NOUN
easat-8721	346	17	commitment	commitment	NOUN
easat-8721	346	18	and	and	CCONJ
easat-8721	346	19	willingness	willingness	NOUN
easat-8721	346	20	to	to	PART
easat-8721	346	21	pay	pay	VERB
easat-8721	346	22	a	a	DET
easat-8721	346	23	premium	premium	NOUN
easat-8721	346	24	price	price	NOUN
easat-8721	346	25	:	:	PUNCT
easat-8721	346	26	evidence	evidence	NOUN
easat-8721	346	27	from	from	ADP
easat-8721	346	28	vietnam	vietnam	PROPN
easat-8721	346	29	,	,	PUNCT
easat-8721	346	30	"	"	PUNCT
easat-8721	346	31	journal	journal	NOUN
easat-8721	346	32	of	of	ADP
easat-8721	346	33	promotion	promotion	NOUN
easat-8721	346	34	management	management	NOUN
easat-8721	346	35	,	,	PUNCT
easat-8721	346	36	vol	vol	NOUN
easat-8721	346	37	.	.	PROPN
easat-8721	346	38	31	31	NUM
easat-8721	346	39	,	,	PUNCT
easat-8721	346	40	no	no	INTJ
easat-8721	346	41	.	.	NOUN
easat-8721	346	42	4	4	NUM
easat-8721	346	43	,	,	PUNCT
easat-8721	346	44	pp	pp	ADJ
easat-8721	346	45	.	.	PUNCT
easat-8721	347	1	578	578	NUM
easat-8721	347	2	-	-	SYM
easat-8721	347	3	619	619	NUM
easat-8721	347	4	,	,	PUNCT
easat-8721	347	5	2025	2025	NUM
easat-8721	347	6	.	.	PUNCT
easat-8721	348	1	https://doi.org/10.1080/10496491.2025.2484712	https://doi.org/10.1080/10496491.2025.2484712	PROPN
easat-8721	348	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-8721	348	3	https://doi.org/10.52783/jier.v3i1.35	https://doi.org/10.52783/jier.v3i1.35	NOUN
easat-8721	348	4	https://doi.org/10.59141/jrssem.v3i11.657	https://doi.org/10.59141/jrssem.v3i11.657	INTJ
easat-8721	348	5	https://doi.org/10.1080/10496491.2025.2484712	https://doi.org/10.1080/10496491.2025.2484712	PROPN
easat-8721	348	6	732	732	NUM
easat-8721	348	7	edelweiss	edelweiss	PROPN
easat-8721	348	8	applied	apply	VERB
easat-8721	348	9	science	science	NOUN
easat-8721	348	10	and	and	CCONJ
easat-8721	348	11	technology	technology	NOUN
easat-8721	348	12	issn	issn	PROPN
easat-8721	348	13	:	:	PUNCT
easat-8721	348	14	2576	2576	NUM
easat-8721	348	15	-	-	SYM
easat-8721	348	16	8484	8484	NUM
easat-8721	348	17	vol	vol	NOUN
easat-8721	348	18	.	.	PROPN
easat-8721	349	1	9	9	NUM
easat-8721	349	2	,	,	PUNCT
easat-8721	349	3	no	no	INTJ
easat-8721	349	4	.	.	NOUN
easat-8721	349	5	7	7	NUM
easat-8721	349	6	:	:	PUNCT
easat-8721	349	7	719	719	NUM
easat-8721	349	8	-	-	SYM
easat-8721	349	9	732	732	NUM
easat-8721	349	10	,	,	PUNCT
easat-8721	349	11	2025	2025	NUM
easat-8721	349	12	doi	doi	NOUN
easat-8721	349	13	:	:	PUNCT
easat-8721	349	14	10.55214/25768484.v9i7.8721	10.55214/25768484.v9i7.8721	NUM
easat-8721	349	15	©	©	PROPN
easat-8721	349	16	2025	2025	NUM
easat-8721	349	17	by	by	ADP
easat-8721	349	18	the	the	DET
easat-8721	349	19	authors	author	NOUN
easat-8721	349	20	;	;	PUNCT
easat-8721	349	21	licensee	licensee	PROPN
easat-8721	349	22	learning	learning	NOUN
easat-8721	349	23	gate	gate	NOUN
easat-8721	350	1	[	[	X
easat-8721	350	2	19	19	NUM
easat-8721	350	3	]	]	X
easat-8721	350	4	n.	n.	PROPN
easat-8721	350	5	i.	i.	PROPN
easat-8721	350	6	lestari	lestari	PROPN
easat-8721	350	7	,	,	PUNCT
easat-8721	350	8	a.	a.	PROPN
easat-8721	350	9	s.	s.	PROPN
easat-8721	350	10	latuconsina	latuconsina	PROPN
easat-8721	350	11	,	,	PUNCT
easat-8721	350	12	s.	s.	PROPN
easat-8721	350	13	mulyono	mulyono	PROPN
easat-8721	350	14	,	,	PUNCT
easat-8721	350	15	and	and	CCONJ
easat-8721	350	16	m.	m.	NOUN
easat-8721	350	17	a.	a.	NOUN
easat-8721	350	18	hernawan	hernawan	PROPN
easat-8721	350	19	,	,	PUNCT
easat-8721	350	20	"	"	PUNCT
easat-8721	350	21	the	the	DET
easat-8721	350	22	effectiveness	effectiveness	NOUN
easat-8721	350	23	of	of	ADP
easat-8721	350	24	green	green	ADJ
easat-8721	350	25	marketing	marketing	NOUN
easat-8721	350	26	campaigns	campaign	NOUN
easat-8721	350	27	in	in	ADP
easat-8721	350	28	increasing	increase	VERB
easat-8721	350	29	brand	brand	NOUN
easat-8721	350	30	loyalty	loyalty	NOUN
easat-8721	350	31	among	among	ADP
easat-8721	350	32	the	the	DET
easat-8721	350	33	millennial	millennial	ADJ
easat-8721	350	34	generation	generation	NOUN
easat-8721	350	35	,	,	PUNCT
easat-8721	350	36	"	"	PUNCT
easat-8721	350	37	journal	journal	NOUN
easat-8721	350	38	of	of	ADP
easat-8721	350	39	economics	economic	NOUN
easat-8721	350	40	,	,	PUNCT
easat-8721	350	41	management	management	NOUN
easat-8721	350	42	,	,	PUNCT
easat-8721	350	43	entrepreneurship	entrepreneurship	NOUN
easat-8721	350	44	,	,	PUNCT
easat-8721	350	45	and	and	CCONJ
easat-8721	350	46	business	business	NOUN
easat-8721	350	47	,	,	PUNCT
easat-8721	350	48	vol	vol	NOUN
easat-8721	350	49	.	.	PROPN
easat-8721	350	50	4	4	NUM
easat-8721	350	51	,	,	PUNCT
easat-8721	350	52	no	no	INTJ
easat-8721	350	53	.	.	NOUN
easat-8721	350	54	2	2	NUM
easat-8721	350	55	,	,	PUNCT
easat-8721	350	56	pp	pp	ADJ
easat-8721	350	57	.	.	PUNCT
easat-8721	351	1	279	279	NUM
easat-8721	351	2	-	-	SYM
easat-8721	351	3	285	285	NUM
easat-8721	351	4	,	,	PUNCT
easat-8721	351	5	2024	2024	NUM
easat-8721	351	6	.	.	PUNCT
easat-8721	352	1	[	[	X
easat-8721	352	2	20	20	NUM
easat-8721	352	3	]	]	PUNCT
easat-8721	352	4	s.	s.	PROPN
easat-8721	352	5	ghobbe	ghobbe	PROPN
easat-8721	352	6	and	and	CCONJ
easat-8721	352	7	m.	m.	NOUN
easat-8721	352	8	nohekhan	nohekhan	PROPN
easat-8721	352	9	,	,	PUNCT
easat-8721	352	10	"	"	PUNCT
easat-8721	352	11	mental	mental	ADJ
easat-8721	352	12	perception	perception	NOUN
easat-8721	352	13	of	of	ADP
easat-8721	352	14	quality	quality	NOUN
easat-8721	352	15	:	:	PUNCT
easat-8721	352	16	green	green	ADJ
easat-8721	352	17	marketing	marketing	NOUN
easat-8721	352	18	as	as	ADP
easat-8721	352	19	a	a	DET
easat-8721	352	20	catalyst	catalyst	NOUN
easat-8721	352	21	for	for	ADP
easat-8721	352	22	brand	brand	NOUN
easat-8721	352	23	quality	quality	NOUN
easat-8721	352	24	enhancement	enhancement	NOUN
easat-8721	352	25	,	,	PUNCT
easat-8721	352	26	"	"	PUNCT
easat-8721	352	27	arxiv	arxiv	PROPN
easat-8721	352	28	preprint	preprint	NOUN
easat-8721	352	29	arxiv:2312.15865	arxiv:2312.15865	NUM
easat-8721	352	30	,	,	PUNCT
easat-8721	352	31	2023	2023	NUM
easat-8721	352	32	.	.	PUNCT
easat-8721	353	1	[	[	X
easat-8721	353	2	21	21	NUM
easat-8721	353	3	]	]	X
easat-8721	353	4	v.	v.	PROPN
easat-8721	353	5	pereira	pereira	PROPN
easat-8721	353	6	,	,	PUNCT
easat-8721	353	7	m.	m.	PROPN
easat-8721	353	8	del	del	PROPN
easat-8721	353	9	giudice	giudice	PROPN
easat-8721	353	10	,	,	PUNCT
easat-8721	353	11	and	and	CCONJ
easat-8721	353	12	m.	m.	PROPN
easat-8721	353	13	de	de	PROPN
easat-8721	353	14	silva	silva	PROPN
easat-8721	353	15	,	,	PUNCT
easat-8721	353	16	"	"	PUNCT
easat-8721	353	17	the	the	DET
easat-8721	353	18	impact	impact	NOUN
easat-8721	353	19	of	of	ADP
easat-8721	353	20	digital	digital	ADJ
easat-8721	353	21	marketing	marketing	NOUN
easat-8721	353	22	capabilities	capability	NOUN
easat-8721	353	23	on	on	ADP
easat-8721	353	24	firm	firm	ADJ
easat-8721	353	25	performance	performance	NOUN
easat-8721	353	26	:	:	PUNCT
easat-8721	353	27	a	a	DET
easat-8721	353	28	resource	resource	NOUN
easat-8721	353	29	-	-	PUNCT
easat-8721	353	30	based	base	VERB
easat-8721	353	31	view	view	NOUN
easat-8721	353	32	,	,	PUNCT
easat-8721	353	33	"	"	PUNCT
easat-8721	353	34	journal	journal	NOUN
easat-8721	353	35	of	of	ADP
easat-8721	353	36	business	business	NOUN
easat-8721	353	37	research	research	NOUN
easat-8721	353	38	,	,	PUNCT
easat-8721	353	39	vol	vol	NOUN
easat-8721	353	40	.	.	PROPN
easat-8721	353	41	157	157	NUM
easat-8721	353	42	,	,	PUNCT
easat-8721	353	43	no	no	INTJ
easat-8721	353	44	.	.	NOUN
easat-8721	353	45	113605	113605	NUM
easat-8721	353	46	,	,	PUNCT
easat-8721	353	47	2023	2023	NUM
easat-8721	353	48	.	.	PUNCT
easat-8721	354	1	[	[	X
easat-8721	354	2	22	22	NUM
easat-8721	354	3	]	]	X
easat-8721	354	4	r.	r.	PROPN
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easat-8721	354	6	,	,	PUNCT
easat-8721	354	7	t.	t.	PROPN
easat-8721	354	8	suryani	suryani	PROPN
easat-8721	354	9	,	,	PUNCT
easat-8721	354	10	and	and	CCONJ
easat-8721	354	11	t.	t.	PROPN
easat-8721	354	12	wijaya	wijaya	PROPN
easat-8721	354	13	,	,	PUNCT
easat-8721	354	14	"	"	PUNCT
easat-8721	354	15	the	the	DET
easat-8721	354	16	effectiveness	effectiveness	NOUN
easat-8721	354	17	of	of	ADP
easat-8721	354	18	digital	digital	ADJ
easat-8721	354	19	marketing	marketing	NOUN
easat-8721	354	20	strategies	strategy	NOUN
easat-8721	354	21	on	on	ADP
easat-8721	354	22	brand	brand	NOUN
easat-8721	354	23	engagement	engagement	NOUN
easat-8721	354	24	in	in	ADP
easat-8721	354	25	the	the	DET
easat-8721	354	26	post	post	ADJ
easat-8721	354	27	-	-	ADJ
easat-8721	354	28	pandemic	pandemic	ADJ
easat-8721	354	29	era	era	NOUN
easat-8721	354	30	,	,	PUNCT
easat-8721	354	31	"	"	PUNCT
easat-8721	354	32	journal	journal	NOUN
easat-8721	354	33	of	of	ADP
easat-8721	354	34	relationship	relationship	NOUN
easat-8721	354	35	marketing	marketing	NOUN
easat-8721	354	36	,	,	PUNCT
easat-8721	354	37	vol	vol	NOUN
easat-8721	354	38	.	.	PROPN
easat-8721	354	39	21	21	NUM
easat-8721	354	40	,	,	PUNCT
easat-8721	354	41	no	no	INTJ
easat-8721	354	42	.	.	NOUN
easat-8721	354	43	3	3	NUM
easat-8721	354	44	,	,	PUNCT
easat-8721	354	45	pp	pp	ADJ
easat-8721	354	46	.	.	PUNCT
easat-8721	355	1	167–182	167–182	NUM
easat-8721	355	2	,	,	PUNCT
easat-8721	355	3	2022	2022	NUM
easat-8721	355	4	.	.	PUNCT
easat-8721	356	1	[	[	X
easat-8721	356	2	23	23	NUM
easat-8721	356	3	]	]	PUNCT
easat-8721	356	4	t.	t.	PROPN
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easat-8721	356	6	and	and	CCONJ
easat-8721	356	7	n.	n.	PROPN
easat-8721	356	8	farida	farida	PROPN
easat-8721	356	9	,	,	PUNCT
easat-8721	356	10	"	"	PUNCT
easat-8721	356	11	data	data	NOUN
easat-8721	356	12	-	-	PUNCT
easat-8721	356	13	driven	drive	VERB
easat-8721	356	14	marketing	marketing	NOUN
easat-8721	356	15	strategy	strategy	NOUN
easat-8721	356	16	and	and	CCONJ
easat-8721	356	17	consumer	consumer	NOUN
easat-8721	356	18	behavior	behavior	NOUN
easat-8721	356	19	:	:	PUNCT
easat-8721	356	20	evidence	evidence	NOUN
easat-8721	356	21	from	from	ADP
easat-8721	356	22	indonesian	indonesian	ADJ
easat-8721	356	23	smes	sme	NOUN
easat-8721	356	24	,	,	PUNCT
easat-8721	356	25	"	"	PUNCT
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easat-8721	356	27	ekonomi	ekonomi	PROPN
easat-8721	356	28	dan	dan	PROPN
easat-8721	356	29	bisnis	bisnis	PROPN
easat-8721	356	30	indonesia	indonesia	PROPN
easat-8721	356	31	,	,	PUNCT
easat-8721	356	32	vol	vol	NOUN
easat-8721	356	33	.	.	PROPN
easat-8721	357	1	38	38	NUM
easat-8721	357	2	,	,	PUNCT
easat-8721	357	3	no	no	INTJ
easat-8721	357	4	.	.	NOUN
easat-8721	357	5	1	1	NUM
easat-8721	357	6	,	,	PUNCT
easat-8721	357	7	pp	pp	ADJ
easat-8721	357	8	.	.	PUNCT
easat-8721	358	1	51–65	51–65	NUM
easat-8721	358	2	,	,	PUNCT
easat-8721	358	3	2023	2023	NUM
easat-8721	358	4	.	.	PUNCT
easat-8721	359	1	[	[	X
easat-8721	359	2	24	24	NUM
easat-8721	359	3	]	]	X
easat-8721	359	4	i.	i.	NOUN
easat-8721	359	5	ghozali	ghozali	PROPN
easat-8721	359	6	and	and	CCONJ
easat-8721	359	7	d.	d.	PROPN
easat-8721	359	8	sutrisno	sutrisno	PROPN
easat-8721	359	9	,	,	PUNCT
easat-8721	359	10	"	"	PUNCT
easat-8721	359	11	the	the	DET
easat-8721	359	12	influence	influence	NOUN
easat-8721	359	13	of	of	ADP
easat-8721	359	14	digital	digital	ADJ
easat-8721	359	15	marketing	marketing	NOUN
easat-8721	359	16	dimensions	dimension	NOUN
easat-8721	359	17	on	on	ADP
easat-8721	359	18	consumer	consumer	NOUN
easat-8721	359	19	purchase	purchase	NOUN
easat-8721	359	20	decisions	decision	NOUN
easat-8721	359	21	,	,	PUNCT
easat-8721	359	22	"	"	PUNCT
easat-8721	359	23	jurnal	jurnal	ADJ
easat-8721	359	24	manajemen	manajeman	NOUN
easat-8721	359	25	dan	dan	PROPN
easat-8721	359	26	kewirausahaan	kewirausahaan	PROPN
easat-8721	359	27	,	,	PUNCT
easat-8721	359	28	vol	vol	NOUN
easat-8721	359	29	.	.	PROPN
easat-8721	359	30	24	24	NUM
easat-8721	359	31	,	,	PUNCT
easat-8721	359	32	no	no	INTJ
easat-8721	359	33	.	.	NOUN
easat-8721	359	34	2	2	NUM
easat-8721	359	35	,	,	PUNCT
easat-8721	359	36	pp	pp	ADJ
easat-8721	359	37	.	.	PUNCT
easat-8721	360	1	155–164	155–164	NUM
easat-8721	360	2	,	,	PUNCT
easat-8721	360	3	2022	2022	NUM
easat-8721	360	4	.	.	PUNCT
easat-8721	361	1	[	[	X
easat-8721	361	2	25	25	NUM
easat-8721	361	3	]	]	PUNCT
easat-8721	361	4	a.	a.	NOUN
easat-8721	361	5	d.	d.	PROPN
easat-8721	361	6	oktaviah	oktaviah	PROPN
easat-8721	361	7	and	and	CCONJ
easat-8721	361	8	d.	d.	PROPN
easat-8721	361	9	k.	k.	PROPN
easat-8721	361	10	sari	sari	PROPN
easat-8721	361	11	,	,	PUNCT
easat-8721	361	12	"	"	PUNCT
easat-8721	361	13	market	market	NOUN
easat-8721	361	14	orientation	orientation	NOUN
easat-8721	361	15	drives	drive	VERB
easat-8721	361	16	competitive	competitive	ADJ
easat-8721	361	17	edge	edge	NOUN
easat-8721	361	18	and	and	CCONJ
easat-8721	361	19	performance	performance	NOUN
easat-8721	361	20	in	in	ADP
easat-8721	361	21	indonesian	indonesian	ADJ
easat-8721	361	22	msmes	msme	NOUN
easat-8721	361	23	,	,	PUNCT
easat-8721	361	24	"	"	PUNCT
easat-8721	361	25	academia	academia	NOUN
easat-8721	361	26	open	open	NOUN
easat-8721	361	27	,	,	PUNCT
easat-8721	361	28	vol	vol	NOUN
easat-8721	361	29	.	.	NOUN
easat-8721	362	1	9	9	NUM
easat-8721	362	2	,	,	PUNCT
easat-8721	362	3	no	no	INTJ
easat-8721	362	4	.	.	NOUN
easat-8721	362	5	1	1	NUM
easat-8721	362	6	,	,	PUNCT
easat-8721	362	7	pp	pp	ADJ
easat-8721	362	8	.	.	PUNCT
easat-8721	363	1	10	10	NUM
easat-8721	363	2	-	-	SYM
easat-8721	363	3	21070	21070	NUM
easat-8721	363	4	,	,	PUNCT
easat-8721	363	5	2024	2024	NUM
easat-8721	363	6	.	.	PUNCT
easat-8721	364	1	https://doi.org/10.21070/acopen.9.2024.7887	https://doi.org/10.21070/acopen.9.2024.7887	ADJ
easat-8721	364	2	[	[	X
easat-8721	364	3	26	26	NUM
easat-8721	364	4	]	]	PUNCT
easat-8721	364	5	q.	q.	PROPN
easat-8721	364	6	p.	p.	PROPN
easat-8721	364	7	putri	putri	PROPN
easat-8721	364	8	,	,	PUNCT
easat-8721	364	9	"	"	PUNCT
easat-8721	364	10	the	the	DET
easat-8721	364	11	influence	influence	NOUN
easat-8721	364	12	of	of	ADP
easat-8721	364	13	green	green	ADJ
easat-8721	364	14	market	market	NOUN
easat-8721	364	15	orientation	orientation	NOUN
easat-8721	364	16	and	and	CCONJ
easat-8721	364	17	digital	digital	ADJ
easat-8721	364	18	transformation	transformation	NOUN
easat-8721	364	19	on	on	ADP
easat-8721	364	20	improving	improve	VERB
easat-8721	364	21	green	green	ADJ
easat-8721	364	22	performance	performance	NOUN
easat-8721	364	23	of	of	ADP
easat-8721	364	24	msmes	msme	NOUN
easat-8721	364	25	with	with	ADP
easat-8721	364	26	green	green	ADJ
easat-8721	364	27	innovation	innovation	NOUN
easat-8721	364	28	as	as	ADP
easat-8721	364	29	a	a	DET
easat-8721	364	30	mediating	mediate	VERB
easat-8721	364	31	variable	variable	NOUN
easat-8721	364	32	,	,	PUNCT
easat-8721	364	33	"	"	PUNCT
easat-8721	364	34	s2	s2	NOUN
easat-8721	364	35	thesis	thesis	NOUN
easat-8721	364	36	,	,	PUNCT
easat-8721	364	37	universitas	universitas	PROPN
easat-8721	364	38	jambi	jambi	PROPN
easat-8721	364	39	,	,	PUNCT
easat-8721	364	40	2025	2025	NUM
easat-8721	364	41	.	.	PUNCT
easat-8721	365	1	[	[	X
easat-8721	365	2	27	27	NUM
easat-8721	365	3	]	]	X
easat-8721	365	4	n.	n.	NOUN
easat-8721	365	5	nuryakin	nuryakin	PROPN
easat-8721	365	6	and	and	CCONJ
easat-8721	365	7	t.	t.	NOUN
easat-8721	365	8	maryati	maryati	PROPN
easat-8721	365	9	,	,	PUNCT
easat-8721	365	10	"	"	PUNCT
easat-8721	365	11	do	do	VERB
easat-8721	365	12	green	green	ADJ
easat-8721	365	13	innovation	innovation	NOUN
easat-8721	365	14	and	and	CCONJ
easat-8721	365	15	green	green	ADJ
easat-8721	365	16	competitive	competitive	ADJ
easat-8721	365	17	advantage	advantage	NOUN
easat-8721	365	18	mediate	mediate	VERB
easat-8721	365	19	the	the	DET
easat-8721	365	20	effect	effect	NOUN
easat-8721	365	21	of	of	ADP
easat-8721	365	22	green	green	ADJ
easat-8721	365	23	marketing	marketing	NOUN
easat-8721	365	24	orientation	orientation	NOUN
easat-8721	365	25	on	on	ADP
easat-8721	365	26	smes	sme	NOUN
easat-8721	365	27	’	'	PUNCT
easat-8721	365	28	green	green	ADJ
easat-8721	365	29	marketing	marketing	NOUN
easat-8721	365	30	performance	performance	NOUN
easat-8721	365	31	?	?	PUNCT
easat-8721	365	32	,	,	PUNCT
easat-8721	365	33	"	"	PUNCT
easat-8721	365	34	cogent	cogent	NOUN
easat-8721	365	35	business	business	NOUN
easat-8721	365	36	and	and	CCONJ
easat-8721	365	37	management	management	NOUN
easat-8721	365	38	,	,	PUNCT
easat-8721	365	39	vol	vol	NOUN
easat-8721	365	40	.	.	PROPN
easat-8721	366	1	9	9	NUM
easat-8721	366	2	,	,	PUNCT
easat-8721	366	3	no	no	INTJ
easat-8721	366	4	.	.	NOUN
easat-8721	366	5	1	1	NUM
easat-8721	366	6	,	,	PUNCT
easat-8721	366	7	p.	p.	NOUN
easat-8721	366	8	206594	206594	NUM
easat-8721	366	9	,	,	PUNCT
easat-8721	366	10	2022	2022	NUM
easat-8721	366	11	.	.	PUNCT
easat-8721	367	1	[	[	X
easat-8721	367	2	28	28	NUM
easat-8721	367	3	]	]	X
easat-8721	367	4	y.	y.	PROPN
easat-8721	367	5	zhang	zhang	PROPN
easat-8721	367	6	and	and	CCONJ
easat-8721	367	7	h.	h.	PROPN
easat-8721	367	8	m.	m.	PROPN
easat-8721	367	9	berhe	berhe	PROPN
easat-8721	367	10	,	,	PUNCT
easat-8721	367	11	"	"	PUNCT
easat-8721	367	12	impact	impact	NOUN
easat-8721	367	13	of	of	ADP
easat-8721	367	14	green	green	ADJ
easat-8721	367	15	marketing	marketing	NOUN
easat-8721	367	16	and	and	CCONJ
easat-8721	367	17	green	green	ADJ
easat-8721	367	18	investment	investment	NOUN
easat-8721	367	19	on	on	ADP
easat-8721	367	20	business	business	NOUN
easat-8721	367	21	performance	performance	NOUN
easat-8721	367	22	:	:	PUNCT
easat-8721	367	23	the	the	DET
easat-8721	367	24	mediating	mediate	VERB
easat-8721	367	25	role	role	NOUN
easat-8721	367	26	of	of	ADP
easat-8721	367	27	csr	csr	NOUN
easat-8721	367	28	,	,	PUNCT
easat-8721	367	29	"	"	PUNCT
easat-8721	367	30	african	african	ADJ
easat-8721	367	31	journal	journal	NOUN
easat-8721	367	32	of	of	ADP
easat-8721	367	33	business	business	NOUN
easat-8721	367	34	management	management	NOUN
easat-8721	367	35	,	,	PUNCT
easat-8721	367	36	vol	vol	NOUN
easat-8721	367	37	.	.	PROPN
easat-8721	367	38	16	16	NUM
easat-8721	367	39	,	,	PUNCT
easat-8721	367	40	no	no	INTJ
easat-8721	367	41	.	.	NOUN
easat-8721	367	42	2	2	NUM
easat-8721	367	43	,	,	PUNCT
easat-8721	367	44	pp	pp	ADJ
easat-8721	367	45	.	.	PUNCT
easat-8721	368	1	35–45	35–45	NUM
easat-8721	368	2	,	,	PUNCT
easat-8721	368	3	2022	2022	NUM
easat-8721	368	4	.	.	PUNCT
easat-8721	369	1	[	[	X
easat-8721	369	2	29	29	NUM
easat-8721	369	3	]	]	X
easat-8721	369	4	h.	h.	PROPN
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easat-8721	369	6	and	and	CCONJ
easat-8721	369	7	x.	x.	PROPN
easat-8721	369	8	ming	ming	PROPN
easat-8721	369	9	,	,	PUNCT
easat-8721	369	10	"	"	PUNCT
easat-8721	369	11	the	the	DET
easat-8721	369	12	mediating	mediate	VERB
easat-8721	369	13	role	role	NOUN
easat-8721	369	14	of	of	ADP
easat-8721	369	15	csr	csr	X
easat-8721	369	16	on	on	ADP
easat-8721	369	17	green	green	ADJ
easat-8721	369	18	marketing	marketing	NOUN
easat-8721	369	19	and	and	CCONJ
easat-8721	369	20	business	business	NOUN
easat-8721	369	21	performance	performance	NOUN
easat-8721	369	22	,	,	PUNCT
easat-8721	369	23	"	"	PUNCT
easat-8721	369	24	journal	journal	NOUN
easat-8721	369	25	of	of	ADP
easat-8721	369	26	business	business	NOUN
easat-8721	369	27	research	research	NOUN
easat-8721	369	28	,	,	PUNCT
easat-8721	369	29	vol	vol	NOUN
easat-8721	369	30	.	.	PROPN
easat-8721	369	31	139	139	NUM
easat-8721	369	32	,	,	PUNCT
easat-8721	369	33	pp	pp	ADJ
easat-8721	369	34	.	.	PUNCT
easat-8721	370	1	423–435	423–435	NUM
easat-8721	370	2	,	,	PUNCT
easat-8721	370	3	2022	2022	NUM
easat-8721	370	4	.	.	PUNCT
easat-8721	371	1	[	[	X
easat-8721	371	2	30	30	NUM
easat-8721	371	3	]	]	X
easat-8721	371	4	b.	b.	PROPN
easat-8721	371	5	g.	g.	PROPN
easat-8721	371	6	pepple	pepple	PROPN
easat-8721	371	7	,	,	PUNCT
easat-8721	371	8	a.	a.	PROPN
easat-8721	371	9	hart	hart	PROPN
easat-8721	371	10	,	,	PUNCT
easat-8721	371	11	and	and	CCONJ
easat-8721	371	12	g.	g.	PROPN
easat-8721	371	13	jumbo	jumbo	PROPN
easat-8721	371	14	,	,	PUNCT
easat-8721	371	15	"	"	PUNCT
easat-8721	371	16	green	green	ADJ
easat-8721	371	17	marketing	marketing	NOUN
easat-8721	371	18	strategies	strategy	NOUN
easat-8721	371	19	and	and	CCONJ
easat-8721	371	20	business	business	NOUN
easat-8721	371	21	performance	performance	NOUN
easat-8721	371	22	:	:	PUNCT
easat-8721	371	23	evidence	evidence	NOUN
easat-8721	371	24	from	from	ADP
easat-8721	371	25	the	the	DET
easat-8721	371	26	pharmaceutical	pharmaceutical	ADJ
easat-8721	371	27	industry	industry	NOUN
easat-8721	371	28	in	in	ADP
easat-8721	371	29	pakistan	pakistan	PROPN
easat-8721	371	30	,	,	PUNCT
easat-8721	371	31	"	"	PUNCT
easat-8721	371	32	international	international	ADJ
easat-8721	371	33	journal	journal	NOUN
easat-8721	371	34	of	of	ADP
easat-8721	371	35	sustainable	sustainable	ADJ
easat-8721	371	36	business	business	NOUN
easat-8721	371	37	,	,	PUNCT
easat-8721	371	38	vol	vol	NOUN
easat-8721	371	39	.	.	PROPN
easat-8721	371	40	6	6	NUM
easat-8721	371	41	,	,	PUNCT
easat-8721	371	42	no	no	INTJ
easat-8721	371	43	.	.	NOUN
easat-8721	371	44	2	2	NUM
easat-8721	371	45	,	,	PUNCT
easat-8721	371	46	pp	pp	ADJ
easat-8721	371	47	.	.	PUNCT
easat-8721	372	1	115–132	115–132	NUM
easat-8721	372	2	,	,	PUNCT
easat-8721	372	3	2024	2024	NUM
easat-8721	372	4	.	.	PUNCT
easat-8721	373	1	[	[	X
easat-8721	373	2	31	31	NUM
easat-8721	373	3	]	]	PUNCT
easat-8721	374	1	j.	j.	PROPN
easat-8721	374	2	g.	g.	PROPN
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easat-8721	374	4	et	et	PROPN
easat-8721	375	1	al	al	PROPN
easat-8721	375	2	.	.	PROPN
easat-8721	375	3	,	,	PUNCT
easat-8721	375	4	"	"	PUNCT
easat-8721	375	5	the	the	DET
easat-8721	375	6	burden	burden	NOUN
easat-8721	375	7	and	and	CCONJ
easat-8721	375	8	trend	trend	NOUN
easat-8721	375	9	of	of	ADP
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easat-8721	375	11	parasitosis	parasitosis	NOUN
easat-8721	375	12	among	among	ADP
easat-8721	375	13	women	woman	NOUN
easat-8721	375	14	at	at	ADP
easat-8721	375	15	berekum	berekum	NOUN
easat-8721	375	16	,	,	PUNCT
easat-8721	375	17	ghana	ghana	PROPN
easat-8721	375	18	:	:	PUNCT
easat-8721	375	19	a	a	DET
easat-8721	375	20	9	9	NUM
easat-8721	375	21	-	-	PUNCT
easat-8721	375	22	year	year	NOUN
easat-8721	375	23	retrospective	retrospective	ADJ
easat-8721	375	24	study	study	NOUN
easat-8721	375	25	,	,	PUNCT
easat-8721	375	26	"	"	PUNCT
easat-8721	375	27	bmc	bmc	VERB
easat-8721	375	28	infectious	infectious	ADJ
easat-8721	375	29	diseases	disease	NOUN
easat-8721	375	30	,	,	PUNCT
easat-8721	375	31	vol	vol	NOUN
easat-8721	375	32	.	.	PROPN
easat-8721	376	1	24	24	NUM
easat-8721	376	2	,	,	PUNCT
easat-8721	376	3	no	no	INTJ
easat-8721	376	4	.	.	NOUN
easat-8721	376	5	1	1	NUM
easat-8721	376	6	,	,	PUNCT
easat-8721	376	7	pp	pp	ADJ
easat-8721	376	8	.	.	PUNCT
easat-8721	377	1	1	1	NUM
easat-8721	377	2	-	-	SYM
easat-8721	377	3	7	7	NUM
easat-8721	377	4	,	,	PUNCT
easat-8721	377	5	2024	2024	NUM
easat-8721	377	6	.	.	PUNCT
easat-8721	378	1	[	[	X
easat-8721	378	2	32	32	NUM
easat-8721	378	3	]	]	PUNCT
easat-8721	378	4	i.	i.	PROPN
easat-8721	378	5	m.	m.	PROPN
easat-8721	378	6	udayana	udayana	PROPN
easat-8721	378	7	,	,	PUNCT
easat-8721	378	8	i.	i.	PROPN
easat-8721	378	9	m.	m.	PROPN
easat-8721	378	10	putra	putra	PROPN
easat-8721	378	11	,	,	PUNCT
easat-8721	378	12	and	and	CCONJ
easat-8721	378	13	d.	d.	PROPN
easat-8721	378	14	k.	k.	PROPN
easat-8721	378	15	sari	sari	PROPN
easat-8721	378	16	,	,	PUNCT
easat-8721	378	17	"	"	PUNCT
easat-8721	378	18	digital	digital	ADJ
easat-8721	378	19	marketing	marketing	NOUN
easat-8721	378	20	and	and	CCONJ
easat-8721	378	21	business	business	NOUN
easat-8721	378	22	sustainability	sustainability	NOUN
easat-8721	378	23	among	among	ADP
easat-8721	378	24	smes	sme	NOUN
easat-8721	378	25	,	,	PUNCT
easat-8721	378	26	"	"	PUNCT
easat-8721	378	27	journal	journal	NOUN
easat-8721	378	28	of	of	ADP
easat-8721	378	29	innovation	innovation	NOUN
easat-8721	378	30	and	and	CCONJ
easat-8721	378	31	entrepreneurship	entrepreneurship	NOUN
easat-8721	378	32	,	,	PUNCT
easat-8721	378	33	vol	vol	NOUN
easat-8721	378	34	.	.	PROPN
easat-8721	378	35	13	13	NUM
easat-8721	378	36	,	,	PUNCT
easat-8721	378	37	no	no	INTJ
easat-8721	378	38	.	.	NOUN
easat-8721	378	39	1	1	NUM
easat-8721	378	40	,	,	PUNCT
easat-8721	378	41	pp	pp	ADJ
easat-8721	378	42	.	.	PUNCT
easat-8721	378	43	17	17	NUM
easat-8721	378	44	,	,	PUNCT
easat-8721	378	45	2024	2024	NUM
easat-8721	378	46	.	.	PUNCT
easat-8721	379	1	[	[	X
easat-8721	379	2	33	33	NUM
easat-8721	379	3	]	]	PUNCT
easat-8721	379	4	c.	c.	PROPN
easat-8721	379	5	h.	h.	PROPN
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easat-8721	379	7	,	,	PUNCT
easat-8721	379	8	l.	l.	PROPN
easat-8721	379	9	f.	f.	PROPN
easat-8721	379	10	rodrigues	rodrigues	PROPN
easat-8721	379	11	,	,	PUNCT
easat-8721	379	12	and	and	CCONJ
easat-8721	379	13	j.	j.	PROPN
easat-8721	379	14	m.	m.	PROPN
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easat-8721	379	16	,	,	PUNCT
easat-8721	379	17	"	"	PUNCT
easat-8721	379	18	the	the	DET
easat-8721	379	19	effect	effect	NOUN
easat-8721	379	20	of	of	ADP
easat-8721	379	21	green	green	ADJ
easat-8721	379	22	pricing	pricing	NOUN
easat-8721	379	23	strategy	strategy	NOUN
easat-8721	379	24	and	and	CCONJ
easat-8721	379	25	market	market	NOUN
easat-8721	379	26	orientation	orientation	NOUN
easat-8721	379	27	on	on	ADP
easat-8721	379	28	firm	firm	ADJ
easat-8721	379	29	performance	performance	NOUN
easat-8721	379	30	,	,	PUNCT
easat-8721	379	31	"	"	PUNCT
easat-8721	379	32	journal	journal	NOUN
easat-8721	379	33	of	of	ADP
easat-8721	379	34	cleaner	clean	ADJ
easat-8721	379	35	production	production	NOUN
easat-8721	379	36	,	,	PUNCT
easat-8721	379	37	vol	vol	NOUN
easat-8721	379	38	.	.	PROPN
easat-8721	379	39	278	278	NUM
easat-8721	379	40	,	,	PUNCT
easat-8721	379	41	pp	pp	ADJ
easat-8721	379	42	.	.	PUNCT
easat-8721	379	43	123872	123872	NUM
easat-8721	379	44	,	,	PUNCT
easat-8721	379	45	2021	2021	NUM
easat-8721	379	46	.	.	PUNCT
easat-8721	380	1	[	[	X
easat-8721	380	2	34	34	NUM
easat-8721	380	3	]	]	X
easat-8721	380	4	i.	i.	PROPN
easat-8721	380	5	suryadi	suryadi	PROPN
easat-8721	380	6	,	,	PUNCT
easat-8721	380	7	e.	e.	PROPN
easat-8721	380	8	hara	hara	PROPN
easat-8721	380	9	,	,	PUNCT
easat-8721	380	10	and	and	CCONJ
easat-8721	380	11	j.	j.	PROPN
easat-8721	380	12	susilo	susilo	PROPN
easat-8721	380	13	,	,	PUNCT
easat-8721	380	14	"	"	PUNCT
easat-8721	380	15	the	the	DET
easat-8721	380	16	mediating	mediate	VERB
easat-8721	380	17	effect	effect	NOUN
easat-8721	380	18	of	of	ADP
easat-8721	380	19	market	market	NOUN
easat-8721	380	20	orientation	orientation	NOUN
easat-8721	380	21	on	on	ADP
easat-8721	380	22	the	the	DET
easat-8721	380	23	relationship	relationship	NOUN
easat-8721	380	24	between	between	ADP
easat-8721	380	25	digital	digital	ADJ
easat-8721	380	26	marketing	marketing	NOUN
easat-8721	380	27	capability	capability	NOUN
easat-8721	380	28	and	and	CCONJ
easat-8721	380	29	business	business	NOUN
easat-8721	380	30	performance	performance	NOUN
easat-8721	380	31	:	:	PUNCT
easat-8721	380	32	evidence	evidence	NOUN
easat-8721	380	33	from	from	ADP
easat-8721	380	34	indonesian	indonesian	ADJ
easat-8721	380	35	sme	sme	PROPN
easat-8721	380	36	sector	sector	NOUN
easat-8721	380	37	,	,	PUNCT
easat-8721	380	38	"	"	PUNCT
easat-8721	380	39	international	international	ADJ
easat-8721	380	40	journal	journal	NOUN
easat-8721	380	41	of	of	ADP
easat-8721	380	42	management	management	NOUN
easat-8721	380	43	studies	study	NOUN
easat-8721	380	44	,	,	PUNCT
easat-8721	380	45	vol	vol	NOUN
easat-8721	380	46	.	.	PROPN
easat-8721	380	47	30	30	NUM
easat-8721	380	48	,	,	PUNCT
easat-8721	380	49	no	no	INTJ
easat-8721	380	50	.	.	NOUN
easat-8721	380	51	2	2	NUM
easat-8721	380	52	,	,	PUNCT
easat-8721	380	53	pp	pp	ADJ
easat-8721	380	54	.	.	PUNCT
easat-8721	381	1	145–160	145–160	NUM
easat-8721	381	2	,	,	PUNCT
easat-8721	381	3	2023	2023	NUM
easat-8721	381	4	.	.	PUNCT
easat-8721	382	1	[	[	X
easat-8721	382	2	35	35	NUM
easat-8721	382	3	]	]	PUNCT
easat-8721	382	4	a.	a.	NOUN
easat-8721	382	5	octavia	octavia	PROPN
easat-8721	382	6	,	,	PUNCT
easat-8721	382	7	d.	d.	PROPN
easat-8721	382	8	rahmawati	rahmawati	PROPN
easat-8721	382	9	,	,	PUNCT
easat-8721	382	10	and	and	CCONJ
easat-8721	382	11	a.	a.	NOUN
easat-8721	382	12	afrianti	afrianti	PROPN
easat-8721	382	13	,	,	PUNCT
easat-8721	382	14	"	"	PUNCT
easat-8721	382	15	the	the	DET
easat-8721	382	16	influence	influence	NOUN
easat-8721	382	17	of	of	ADP
easat-8721	382	18	entrepreneurial	entrepreneurial	ADJ
easat-8721	382	19	orientation	orientation	NOUN
easat-8721	382	20	,	,	PUNCT
easat-8721	382	21	market	market	NOUN
easat-8721	382	22	orientation	orientation	NOUN
easat-8721	382	23	,	,	PUNCT
easat-8721	382	24	and	and	CCONJ
easat-8721	382	25	ecommerce	ecommerce	VERB
easat-8721	382	26	adoption	adoption	NOUN
easat-8721	382	27	on	on	ADP
easat-8721	382	28	sme	sme	PROPN
easat-8721	382	29	business	business	NOUN
easat-8721	382	30	performance	performance	NOUN
easat-8721	382	31	,	,	PUNCT
easat-8721	382	32	"	"	PUNCT
easat-8721	382	33	journal	journal	NOUN
easat-8721	382	34	of	of	ADP
easat-8721	382	35	entrepreneurship	entrepreneurship	NOUN
easat-8721	382	36	education	education	NOUN
easat-8721	382	37	,	,	PUNCT
easat-8721	382	38	vol	vol	NOUN
easat-8721	382	39	.	.	PROPN
easat-8721	382	40	232	232	NUM
easat-8721	382	41	,	,	PUNCT
easat-8721	382	42	no	no	INTJ
easat-8721	382	43	.	.	NOUN
easat-8721	382	44	2	2	NUM
easat-8721	382	45	,	,	PUNCT
easat-8721	382	46	pp	pp	ADJ
easat-8721	382	47	.	.	PUNCT
easat-8721	383	1	1–11	1–11	PROPN
easat-8721	383	2	,	,	PUNCT
easat-8721	383	3	2020	2020	NUM
easat-8721	383	4	.	.	PUNCT
easat-8721	384	1	[	[	X
easat-8721	384	2	36	36	NUM
easat-8721	384	3	]	]	X
easat-8721	384	4	a.	a.	NOUN
easat-8721	384	5	fikri	fikri	PROPN
easat-8721	384	6	,	,	PUNCT
easat-8721	384	7	a.	a.	NOUN
easat-8721	384	8	hamzah	hamzah	PROPN
easat-8721	384	9	,	,	PUNCT
easat-8721	384	10	and	and	CCONJ
easat-8721	384	11	h.	h.	PROPN
easat-8721	384	12	tamsah	tamsah	PROPN
easat-8721	384	13	,	,	PUNCT
easat-8721	384	14	"	"	PUNCT
easat-8721	384	15	the	the	DET
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easat-8721	384	18	market	market	NOUN
easat-8721	384	19	orientation	orientation	NOUN
easat-8721	384	20	on	on	ADP
easat-8721	384	21	sme	sme	NOUN
easat-8721	384	22	performance	performance	NOUN
easat-8721	384	23	:	:	PUNCT
easat-8721	384	24	evidence	evidence	NOUN
easat-8721	384	25	from	from	ADP
easat-8721	384	26	indonesia	indonesia	PROPN
easat-8721	384	27	,	,	PUNCT
easat-8721	384	28	"	"	PUNCT
easat-8721	384	29	journal	journal	NOUN
easat-8721	384	30	of	of	ADP
easat-8721	384	31	business	business	NOUN
easat-8721	384	32	strategy	strategy	NOUN
easat-8721	384	33	and	and	CCONJ
easat-8721	384	34	execution	execution	NOUN
easat-8721	384	35	,	,	PUNCT
easat-8721	384	36	vol	vol	NOUN
easat-8721	384	37	.	.	PROPN
easat-8721	384	38	4	4	NUM
easat-8721	384	39	,	,	PUNCT
easat-8721	384	40	no	no	INTJ
easat-8721	384	41	.	.	NOUN
easat-8721	384	42	1	1	NUM
easat-8721	384	43	,	,	PUNCT
easat-8721	384	44	pp	pp	ADJ
easat-8721	384	45	.	.	PUNCT
easat-8721	385	1	45–58	45–58	NUM
easat-8721	385	2	,	,	PUNCT
easat-8721	385	3	2022	2022	NUM
easat-8721	385	4	.	.	PUNCT
easat-8721	386	1	[	[	X
easat-8721	386	2	37	37	NUM
easat-8721	386	3	]	]	PUNCT
easat-8721	386	4	j.	j.	PROPN
easat-8721	386	5	f.	f.	PROPN
easat-8721	386	6	hair	hair	PROPN
easat-8721	386	7	,	,	PUNCT
easat-8721	386	8	g.	g.	PROPN
easat-8721	386	9	t.	t.	PROPN
easat-8721	386	10	m.	m.	PROPN
easat-8721	386	11	hult	hult	PROPN
easat-8721	386	12	,	,	PUNCT
easat-8721	386	13	c.	c.	PROPN
easat-8721	386	14	m.	m.	PROPN
easat-8721	386	15	ringle	ringle	PROPN
easat-8721	386	16	,	,	PUNCT
easat-8721	386	17	and	and	CCONJ
easat-8721	386	18	m.	m.	NOUN
easat-8721	386	19	sarstedt	sarstedt	PROPN
easat-8721	386	20	,	,	PUNCT
easat-8721	386	21	a	a	DET
easat-8721	386	22	primer	primer	NOUN
easat-8721	386	23	on	on	ADP
easat-8721	386	24	partial	partial	ADJ
easat-8721	386	25	least	least	ADJ
easat-8721	386	26	squares	square	NOUN
easat-8721	386	27	structural	structural	ADJ
easat-8721	386	28	equation	equation	NOUN
easat-8721	386	29	modeling	modeling	NOUN
easat-8721	386	30	(	(	PUNCT
easat-8721	386	31	pls	pls	INTJ
easat-8721	386	32	-	-	PUNCT
easat-8721	386	33	sem	sem	NOUN
easat-8721	386	34	)	)	PUNCT
easat-8721	386	35	,	,	PUNCT
easat-8721	386	36	2nd	2nd	ADJ
easat-8721	386	37	ed	ed	NOUN
easat-8721	386	38	.	.	PROPN
easat-8721	387	1	thousand	thousand	NUM
easat-8721	387	2	oaks	oak	NOUN
easat-8721	387	3	,	,	PUNCT
easat-8721	387	4	ca	can	AUX
easat-8721	387	5	:	:	PUNCT
easat-8721	387	6	sage	sage	NOUN
easat-8721	387	7	publications	publication	NOUN
easat-8721	387	8	,	,	PUNCT
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easat-8721	387	10	.	.	PUNCT
easat-8721	388	1	[	[	X
easat-8721	388	2	38	38	NUM
easat-8721	388	3	]	]	PUNCT
easat-8721	388	4	c.	c.	PROPN
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easat-8721	388	7	d.	d.	PROPN
easat-8721	388	8	f.	f.	PROPN
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easat-8721	388	10	,	,	PUNCT
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easat-8721	388	14	equation	equation	NOUN
easat-8721	388	15	models	model	NOUN
easat-8721	388	16	with	with	ADP
easat-8721	388	17	unobservable	unobservable	ADJ
easat-8721	388	18	variables	variable	NOUN
easat-8721	388	19	and	and	CCONJ
easat-8721	388	20	measurement	measurement	NOUN
easat-8721	388	21	error	error	NOUN
easat-8721	388	22	,	,	PUNCT
easat-8721	388	23	"	"	PUNCT
easat-8721	388	24	journal	journal	NOUN
easat-8721	388	25	of	of	ADP
easat-8721	388	26	marketing	marketing	NOUN
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easat-8721	388	28	,	,	PUNCT
easat-8721	388	29	vol	vol	NOUN
easat-8721	388	30	.	.	PROPN
easat-8721	388	31	18	18	NUM
easat-8721	388	32	,	,	PUNCT
easat-8721	388	33	no	no	INTJ
easat-8721	388	34	.	.	NOUN
easat-8721	388	35	1	1	NUM
easat-8721	388	36	,	,	PUNCT
easat-8721	388	37	pp	pp	ADJ
easat-8721	388	38	.	.	PUNCT
easat-8721	389	1	39	39	NUM
easat-8721	389	2	-	-	SYM
easat-8721	389	3	50	50	NUM
easat-8721	389	4	,	,	PUNCT
easat-8721	389	5	1981	1981	NUM
easat-8721	389	6	.	.	PUNCT
easat-8721	390	1	https://doi.org/10.2307/3151312	https://doi.org/10.2307/3151312	PROPN
easat-8721	391	1	[	[	X
easat-8721	391	2	39	39	NUM
easat-8721	391	3	]	]	PUNCT
easat-8721	391	4	j.	j.	PROPN
easat-8721	391	5	f.	f.	PROPN
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easat-8721	391	7	,	,	PUNCT
easat-8721	391	8	m.	m.	NOUN
easat-8721	391	9	c.	c.	PROPN
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easat-8721	391	11	,	,	PUNCT
easat-8721	391	12	and	and	CCONJ
easat-8721	391	13	c.	c.	PROPN
easat-8721	391	14	nitzl	nitzl	PROPN
easat-8721	391	15	,	,	PUNCT
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easat-8721	391	17	assessing	assess	VERB
easat-8721	391	18	measurement	measurement	NOUN
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easat-8721	391	22	pls	pls	NOUN
easat-8721	391	23	-	-	PUNCT
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easat-8721	391	27	composite	composite	ADJ
easat-8721	391	28	analysis	analysis	NOUN
easat-8721	391	29	,	,	PUNCT
easat-8721	391	30	"	"	PUNCT
easat-8721	391	31	journal	journal	NOUN
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easat-8721	391	33	business	business	NOUN
easat-8721	391	34	research	research	NOUN
easat-8721	391	35	,	,	PUNCT
easat-8721	391	36	vol	vol	NOUN
easat-8721	391	37	.	.	PROPN
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easat-8721	391	39	,	,	PUNCT
easat-8721	391	40	pp	pp	ADJ
easat-8721	391	41	.	.	PUNCT
easat-8721	392	1	101	101	NUM
easat-8721	392	2	-	-	SYM
easat-8721	392	3	110	110	NUM
easat-8721	392	4	,	,	PUNCT
easat-8721	392	5	2020	2020	NUM
easat-8721	392	6	.	.	PUNCT
easat-8721	393	1	https://doi.org/10.1016/j.jbusres.2019.11.069	https://doi.org/10.1016/j.jbusres.2019.11.069	NOUN
easat-8721	393	2	[	[	X
easat-8721	393	3	40	40	NUM
easat-8721	393	4	]	]	PUNCT
easat-8721	393	5	a.	a.	NOUN
easat-8721	393	6	purnomo	purnomo	PROPN
easat-8721	393	7	,	,	PUNCT
easat-8721	393	8	"	"	PUNCT
easat-8721	393	9	digital	digital	ADJ
easat-8721	393	10	marketing	marketing	NOUN
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easat-8721	393	15	:	:	PUNCT
easat-8721	393	16	enhancing	enhance	VERB
easat-8721	393	17	brand	brand	NOUN
easat-8721	393	18	awareness	awareness	NOUN
easat-8721	393	19	and	and	CCONJ
easat-8721	393	20	customer	customer	NOUN
easat-8721	393	21	engagement	engagement	NOUN
easat-8721	393	22	,	,	PUNCT
easat-8721	393	23	"	"	PUNCT
easat-8721	393	24	journal	journal	NOUN
easat-8721	393	25	of	of	ADP
easat-8721	393	26	marketing	marketing	NOUN
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easat-8721	393	28	,	,	PUNCT
easat-8721	393	29	vol	vol	NOUN
easat-8721	393	30	.	.	PROPN
easat-8721	393	31	12	12	NUM
easat-8721	393	32	,	,	PUNCT
easat-8721	393	33	no	no	INTJ
easat-8721	393	34	.	.	NOUN
easat-8721	393	35	4	4	NUM
easat-8721	393	36	,	,	PUNCT
easat-8721	393	37	pp	pp	ADJ
easat-8721	393	38	.	.	PUNCT
easat-8721	394	1	45	45	NUM
easat-8721	394	2	-	-	SYM
easat-8721	394	3	58	58	NUM
easat-8721	394	4	,	,	PUNCT
easat-8721	394	5	2023	2023	NUM
easat-8721	394	6	.	.	PUNCT
easat-8721	395	1	[	[	X
easat-8721	395	2	41	41	NUM
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easat-8721	395	4	n.	n.	NOUN
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easat-8721	395	6	,	,	PUNCT
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easat-8721	395	8	market	market	NOUN
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easat-8721	395	10	and	and	CCONJ
easat-8721	395	11	its	its	PRON
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easat-8721	395	14	customer	customer	NOUN
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easat-8721	395	19	,	,	PUNCT
easat-8721	395	20	"	"	PUNCT
easat-8721	395	21	journal	journal	NOUN
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easat-8721	395	23	business	business	NOUN
easat-8721	395	24	strategy	strategy	NOUN
easat-8721	395	25	,	,	PUNCT
easat-8721	395	26	vol	vol	NOUN
easat-8721	395	27	.	.	PROPN
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easat-8721	395	29	,	,	PUNCT
easat-8721	395	30	no	no	INTJ
easat-8721	395	31	.	.	NOUN
easat-8721	395	32	2	2	NUM
easat-8721	395	33	,	,	PUNCT
easat-8721	395	34	pp	pp	ADJ
easat-8721	395	35	.	.	PUNCT
easat-8721	396	1	123	123	NUM
easat-8721	396	2	-	-	SYM
easat-8721	396	3	137	137	NUM
easat-8721	396	4	,	,	PUNCT
easat-8721	396	5	2023	2023	NUM
easat-8721	396	6	.	.	PUNCT
easat-8721	397	1	[	[	X
easat-8721	397	2	42	42	NUM
easat-8721	397	3	]	]	PUNCT
easat-8721	397	4	s.	s.	PROPN
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easat-8721	397	7	and	and	CCONJ
easat-8721	397	8	r.	r.	PROPN
easat-8721	397	9	yusoff	yusoff	PROPN
easat-8721	397	10	,	,	PUNCT
easat-8721	397	11	"	"	PUNCT
easat-8721	397	12	customer	customer	NOUN
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easat-8721	397	15	and	and	CCONJ
easat-8721	397	16	business	business	NOUN
easat-8721	397	17	performance	performance	NOUN
easat-8721	397	18	:	:	PUNCT
easat-8721	397	19	a	a	DET
easat-8721	397	20	case	case	NOUN
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easat-8721	397	22	approach	approach	NOUN
easat-8721	397	23	,	,	PUNCT
easat-8721	397	24	"	"	PUNCT
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easat-8721	397	26	journal	journal	NOUN
easat-8721	397	27	of	of	ADP
easat-8721	397	28	marketing	marketing	NOUN
easat-8721	397	29	studies	study	NOUN
easat-8721	397	30	,	,	PUNCT
easat-8721	397	31	vol	vol	NOUN
easat-8721	397	32	.	.	PROPN
easat-8721	397	33	12	12	NUM
easat-8721	397	34	,	,	PUNCT
easat-8721	397	35	no	no	INTJ
easat-8721	397	36	.	.	NOUN
easat-8721	397	37	1	1	NUM
easat-8721	397	38	,	,	PUNCT
easat-8721	397	39	pp	pp	ADJ
easat-8721	397	40	.	.	PUNCT
easat-8721	398	1	45	45	NUM
easat-8721	398	2	-	-	SYM
easat-8721	398	3	59	59	NUM
easat-8721	398	4	,	,	PUNCT
easat-8721	398	5	2020	2020	NUM
easat-8721	398	6	.	.	PUNCT
easat-8721	399	1	[	[	X
easat-8721	399	2	43	43	NUM
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easat-8721	399	4	i.	i.	PROPN
easat-8721	399	5	m.	m.	PROPN
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easat-8721	399	7	,	,	PUNCT
easat-8721	399	8	n.	n.	PROPN
easat-8721	399	9	n.	n.	PROPN
easat-8721	399	10	k.	k.	PROPN
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easat-8721	399	12	,	,	PUNCT
easat-8721	399	13	g.	g.	PROPN
easat-8721	399	14	a.	a.	PROPN
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easat-8721	399	16	,	,	PUNCT
easat-8721	399	17	and	and	CCONJ
easat-8721	399	18	d.	d.	PROPN
easat-8721	399	19	k.	k.	PROPN
easat-8721	399	20	s.	s.	PROPN
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easat-8721	399	22	,	,	PUNCT
easat-8721	399	23	"	"	PUNCT
easat-8721	399	24	the	the	DET
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easat-8721	399	33	on	on	ADP
easat-8721	399	34	employee	employee	NOUN
easat-8721	399	35	’s	’s	PART
easat-8721	399	36	performance	performance	NOUN
easat-8721	399	37	,	,	PUNCT
easat-8721	399	38	"	"	PUNCT
easat-8721	399	39	wseas	wseas	NOUN
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easat-8721	399	41	on	on	ADP
easat-8721	399	42	advances	advance	NOUN
easat-8721	399	43	in	in	ADP
easat-8721	399	44	engineering	engineering	NOUN
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easat-8721	399	46	,	,	PUNCT
easat-8721	399	47	vol	vol	NOUN
easat-8721	399	48	.	.	PROPN
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easat-8721	399	50	,	,	PUNCT
easat-8721	399	51	pp	pp	ADJ
easat-8721	399	52	.	.	PUNCT
easat-8721	400	1	66	66	NUM
easat-8721	400	2	-	-	SYM
easat-8721	400	3	75	75	NUM
easat-8721	400	4	,	,	PUNCT
easat-8721	400	5	2020	2020	NUM
easat-8721	400	6	.	.	PUNCT
easat-8721	401	1	[	[	X
easat-8721	401	2	44	44	NUM
easat-8721	401	3	]	]	X
easat-8721	401	4	n.	n.	PROPN
easat-8721	401	5	khaleelia	khaleelia	PROPN
easat-8721	401	6	,	,	PUNCT
easat-8721	401	7	a.	a.	PROPN
easat-8721	401	8	rahmana	rahmana	PROPN
easat-8721	401	9	,	,	PUNCT
easat-8721	401	10	and	and	CCONJ
easat-8721	401	11	m.	m.	PROPN
easat-8721	401	12	wijayaa	wijayaa	NOUN
easat-8721	401	13	,	,	PUNCT
easat-8721	401	14	"	"	PUNCT
easat-8721	401	15	the	the	DET
easat-8721	401	16	impact	impact	NOUN
easat-8721	401	17	of	of	ADP
easat-8721	401	18	green	green	ADJ
easat-8721	401	19	marketing	marketing	NOUN
easat-8721	401	20	and	and	CCONJ
easat-8721	401	21	internal	internal	ADJ
easat-8721	401	22	green	green	ADJ
easat-8721	401	23	practices	practice	NOUN
easat-8721	401	24	on	on	ADP
easat-8721	401	25	business	business	NOUN
easat-8721	401	26	performance	performance	NOUN
easat-8721	401	27	:	:	PUNCT
easat-8721	401	28	evidence	evidence	NOUN
easat-8721	401	29	from	from	ADP
easat-8721	401	30	emerging	emerge	VERB
easat-8721	401	31	markets	market	NOUN
easat-8721	401	32	,	,	PUNCT
easat-8721	401	33	"	"	PUNCT
easat-8721	401	34	journal	journal	NOUN
easat-8721	401	35	of	of	ADP
easat-8721	401	36	sustainable	sustainable	ADJ
easat-8721	401	37	business	business	NOUN
easat-8721	401	38	practices	practice	NOUN
easat-8721	401	39	,	,	PUNCT
easat-8721	401	40	vol	vol	NOUN
easat-8721	401	41	.	.	PROPN
easat-8721	401	42	15	15	NUM
easat-8721	401	43	,	,	PUNCT
easat-8721	401	44	no	no	INTJ
easat-8721	401	45	.	.	NOUN
easat-8721	401	46	3	3	NUM
easat-8721	401	47	,	,	PUNCT
easat-8721	401	48	pp	pp	ADJ
easat-8721	401	49	.	.	PUNCT
easat-8721	402	1	145–160	145–160	NUM
easat-8721	402	2	,	,	PUNCT
easat-8721	402	3	2021	2021	NUM
easat-8721	402	4	.	.	PUNCT
easat-8721	403	1	https://doi.org/10.21070/acopen.9.2024.7887	https://doi.org/10.21070/acopen.9.2024.7887	VERB
easat-8721	403	2	https://doi.org/10.2307/3151312	https://doi.org/10.2307/3151312	PROPN
easat-8721	403	3	https://doi.org/10.1016/j.jbusres.2019.11.069	https://doi.org/10.1016/j.jbusres.2019.11.069	NOUN