id	sid	tid	token	lemma	pos
easat-9281	1	1	edelweiss	edelweiss	PROPN
easat-9281	1	2	applied	apply	VERB
easat-9281	1	3	science	science	NOUN
easat-9281	1	4	and	and	CCONJ
easat-9281	1	5	technology	technology	NOUN
easat-9281	1	6	issn	issn	PROPN
easat-9281	1	7	:	:	PUNCT
easat-9281	1	8	2576	2576	NUM
easat-9281	1	9	-	-	SYM
easat-9281	1	10	8484	8484	NUM
easat-9281	1	11	vol	vol	NOUN
easat-9281	1	12	.	.	PROPN
easat-9281	2	1	9	9	NUM
easat-9281	2	2	,	,	PUNCT
easat-9281	2	3	no	no	INTJ
easat-9281	2	4	.	.	NOUN
easat-9281	2	5	8	8	NUM
easat-9281	2	6	,	,	PUNCT
easat-9281	2	7	268	268	NUM
easat-9281	2	8	-	-	SYM
easat-9281	2	9	278	278	NUM
easat-9281	2	10	2025	2025	NUM
easat-9281	2	11	publisher	publisher	NOUN
easat-9281	2	12	:	:	PUNCT
easat-9281	2	13	learning	learn	VERB
easat-9281	2	14	gate	gate	NOUN
easat-9281	2	15	doi	doi	PROPN
easat-9281	2	16	:	:	PUNCT
easat-9281	2	17	10.55214/2576	10.55214/2576	NUM
easat-9281	2	18	-	-	SYM
easat-9281	2	19	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	2	20	©	©	ADP
easat-9281	2	21	2025	2025	NUM
easat-9281	2	22	by	by	ADP
easat-9281	2	23	the	the	DET
easat-9281	2	24	authors	author	NOUN
easat-9281	2	25	;	;	PUNCT
easat-9281	2	26	licensee	licensee	PROPN
easat-9281	2	27	learning	learning	NOUN
easat-9281	2	28	gate	gate	NOUN
easat-9281	3	1	©	©	PROPN
easat-9281	3	2	2025	2025	NUM
easat-9281	3	3	by	by	ADP
easat-9281	3	4	the	the	DET
easat-9281	3	5	authors	author	NOUN
easat-9281	3	6	;	;	PUNCT
easat-9281	3	7	licensee	licensee	PROPN
easat-9281	3	8	learning	learning	NOUN
easat-9281	3	9	gate	gate	NOUN
easat-9281	3	10	history	history	NOUN
easat-9281	3	11	:	:	PUNCT
easat-9281	3	12	received	receive	VERB
easat-9281	3	13	:	:	PUNCT
easat-9281	3	14	3	3	NUM
easat-9281	3	15	june	june	PROPN
easat-9281	3	16	2025	2025	NUM
easat-9281	3	17	;	;	PUNCT
easat-9281	3	18	revised	revise	VERB
easat-9281	3	19	:	:	PUNCT
easat-9281	3	20	17	17	NUM
easat-9281	3	21	july	july	PROPN
easat-9281	3	22	2025	2025	NUM
easat-9281	3	23	;	;	PUNCT
easat-9281	3	24	accepted	accept	VERB
easat-9281	3	25	:	:	PUNCT
easat-9281	3	26	20	20	NUM
easat-9281	3	27	july	july	NOUN
easat-9281	3	28	2025	2025	NUM
easat-9281	3	29	;	;	PUNCT
easat-9281	3	30	published	publish	VERB
easat-9281	3	31	:	:	PUNCT
easat-9281	4	1	5	5	NUM
easat-9281	4	2	august	august	PROPN
easat-9281	4	3	2025	2025	NUM
easat-9281	4	4	*	*	PUNCT
easat-9281	4	5	correspondence	correspondence	NOUN
easat-9281	4	6	:	:	PUNCT
easat-9281	4	7	thuynv@hvnh.edu.vn	thuynv@hvnh.edu.vn	PROPN
easat-9281	4	8	building	build	VERB
easat-9281	4	9	a	a	DET
easat-9281	4	10	hyper	hyper	ADV
easat-9281	4	11	-	-	ADJ
easat-9281	4	12	personalized	personalized	ADJ
easat-9281	4	13	maturity	maturity	NOUN
easat-9281	4	14	model	model	NOUN
easat-9281	4	15	:	:	PUNCT
easat-9281	4	16	a	a	DET
easat-9281	4	17	strategic	strategic	ADJ
easat-9281	4	18	path	path	NOUN
easat-9281	4	19	for	for	ADP
easat-9281	4	20	businesses	business	NOUN
easat-9281	4	21	in	in	ADP
easat-9281	4	22	the	the	DET
easat-9281	4	23	data	data	NOUN
easat-9281	4	24	era	era	NOUN
easat-9281	4	25	nguyen	nguyen	NOUN
easat-9281	4	26	van	van	PROPN
easat-9281	4	27	thuy1	thuy1	PROPN
easat-9281	4	28	*	*	PROPN
easat-9281	4	29	,	,	PUNCT
easat-9281	4	30	chu	chu	PROPN
easat-9281	4	31	thi	thi	PROPN
easat-9281	4	32	hong	hong	PROPN
easat-9281	4	33	hai2	hai2	PROPN
easat-9281	4	34	1academic	1academic	NUM
easat-9281	4	35	affairs	affair	NOUN
easat-9281	4	36	,	,	PUNCT
easat-9281	4	37	banking	banking	NOUN
easat-9281	4	38	academy	academy	PROPN
easat-9281	4	39	of	of	ADP
easat-9281	4	40	vietnam	vietnam	PROPN
easat-9281	4	41	,	,	PUNCT
easat-9281	4	42	vietnam	vietnam	PROPN
easat-9281	4	43	;	;	PUNCT
easat-9281	4	44	thuynv@hvnh.edu.vn	thuynv@hvnh.edu.vn	NOUN
easat-9281	4	45	(	(	PUNCT
easat-9281	4	46	n.v.t	n.v.t	PROPN
easat-9281	4	47	.	.	PUNCT
easat-9281	4	48	)	)	PUNCT
easat-9281	4	49	.	.	PUNCT
easat-9281	5	1	2faculty	2faculty	NUM
easat-9281	5	2	of	of	ADP
easat-9281	5	3	information	information	NOUN
easat-9281	5	4	technology	technology	NOUN
easat-9281	5	5	and	and	CCONJ
easat-9281	5	6	digital	digital	ADJ
easat-9281	5	7	economics	economic	NOUN
easat-9281	5	8	,	,	PUNCT
easat-9281	5	9	banking	banking	NOUN
easat-9281	5	10	academy	academy	PROPN
easat-9281	5	11	of	of	ADP
easat-9281	5	12	vietnam	vietnam	PROPN
easat-9281	5	13	,	,	PUNCT
easat-9281	5	14	vietnam	vietnam	PROPN
easat-9281	5	15	;	;	PUNCT
easat-9281	5	16	haict@hvnh.edu.vn	haict@hvnh.edu.vn	PROPN
easat-9281	5	17	(	(	PUNCT
easat-9281	5	18	c.t.h.h	c.t.h.h	PROPN
easat-9281	5	19	.	.	PUNCT
easat-9281	5	20	)	)	PUNCT
easat-9281	5	21	.	.	PUNCT
easat-9281	6	1	abstract	abstract	ADV
easat-9281	6	2	:	:	PUNCT
easat-9281	6	3	in	in	ADP
easat-9281	6	4	the	the	DET
easat-9281	6	5	era	era	NOUN
easat-9281	6	6	of	of	ADP
easat-9281	6	7	big	big	ADJ
easat-9281	6	8	data	datum	NOUN
easat-9281	6	9	and	and	CCONJ
easat-9281	6	10	artificial	artificial	ADJ
easat-9281	6	11	intelligence	intelligence	NOUN
easat-9281	6	12	,	,	PUNCT
easat-9281	6	13	businesses	business	NOUN
easat-9281	6	14	face	face	VERB
easat-9281	6	15	increasing	increase	VERB
easat-9281	6	16	demands	demand	NOUN
easat-9281	6	17	for	for	ADP
easat-9281	6	18	personalized	personalized	ADJ
easat-9281	6	19	customer	customer	NOUN
easat-9281	6	20	experiences	experience	NOUN
easat-9281	6	21	.	.	PUNCT
easat-9281	7	1	this	this	DET
easat-9281	7	2	study	study	NOUN
easat-9281	7	3	introduces	introduce	VERB
easat-9281	7	4	the	the	DET
easat-9281	7	5	hyper	hyper	ADJ
easat-9281	7	6	-	-	ADJ
easat-9281	7	7	personalization	personalization	NOUN
easat-9281	7	8	maturity	maturity	NOUN
easat-9281	7	9	model	model	NOUN
easat-9281	7	10	(	(	PUNCT
easat-9281	7	11	hpmm	hpmm	PROPN
easat-9281	7	12	)	)	PUNCT
easat-9281	7	13	,	,	PUNCT
easat-9281	7	14	a	a	DET
easat-9281	7	15	strategic	strategic	ADJ
easat-9281	7	16	framework	framework	NOUN
easat-9281	7	17	designed	design	VERB
easat-9281	7	18	to	to	PART
easat-9281	7	19	assess	assess	VERB
easat-9281	7	20	and	and	CCONJ
easat-9281	7	21	enhance	enhance	VERB
easat-9281	7	22	an	an	DET
easat-9281	7	23	organization	organization	NOUN
easat-9281	7	24	's	's	PART
easat-9281	7	25	personalization	personalization	NOUN
easat-9281	7	26	capabilities	capability	NOUN
easat-9281	7	27	.	.	PUNCT
easat-9281	8	1	the	the	DET
easat-9281	8	2	model	model	NOUN
easat-9281	8	3	is	be	AUX
easat-9281	8	4	structured	structure	VERB
easat-9281	8	5	around	around	ADP
easat-9281	8	6	three	three	NUM
easat-9281	8	7	foundational	foundational	ADJ
easat-9281	8	8	pillars	pillar	NOUN
easat-9281	8	9	—	—	PUNCT
easat-9281	8	10	data	data	NOUN
easat-9281	8	11	,	,	PUNCT
easat-9281	8	12	technology	technology	NOUN
easat-9281	8	13	,	,	PUNCT
easat-9281	8	14	and	and	CCONJ
easat-9281	8	15	business	business	NOUN
easat-9281	8	16	strategy	strategy	NOUN
easat-9281	8	17	—	—	PUNCT
easat-9281	8	18	collectively	collectively	ADV
easat-9281	8	19	supporting	support	VERB
easat-9281	8	20	the	the	DET
easat-9281	8	21	evolution	evolution	NOUN
easat-9281	8	22	of	of	ADP
easat-9281	8	23	hyper	hyper	ADJ
easat-9281	8	24	-	-	ADJ
easat-9281	8	25	personalization	personalization	NOUN
easat-9281	8	26	efforts	effort	NOUN
easat-9281	8	27	.	.	PUNCT
easat-9281	9	1	it	it	PRON
easat-9281	9	2	delineates	delineate	VERB
easat-9281	9	3	five	five	NUM
easat-9281	9	4	progressive	progressive	ADJ
easat-9281	9	5	maturity	maturity	NOUN
easat-9281	9	6	levels	level	NOUN
easat-9281	9	7	:	:	PUNCT
easat-9281	9	8	basic	basic	ADJ
easat-9281	9	9	,	,	PUNCT
easat-9281	9	10	standardized	standardized	ADJ
easat-9281	9	11	,	,	PUNCT
easat-9281	9	12	integrated	integrate	VERB
easat-9281	9	13	,	,	PUNCT
easat-9281	9	14	automated	automate	VERB
easat-9281	9	15	,	,	PUNCT
easat-9281	9	16	and	and	CCONJ
easat-9281	9	17	optimized	optimize	VERB
easat-9281	9	18	,	,	PUNCT
easat-9281	9	19	each	each	PRON
easat-9281	9	20	characterized	characterize	VERB
easat-9281	9	21	by	by	ADP
easat-9281	9	22	specific	specific	ADJ
easat-9281	9	23	criteria	criterion	NOUN
easat-9281	9	24	that	that	PRON
easat-9281	9	25	guide	guide	VERB
easat-9281	9	26	businesses	business	NOUN
easat-9281	9	27	in	in	ADP
easat-9281	9	28	evaluating	evaluate	VERB
easat-9281	9	29	their	their	PRON
easat-9281	9	30	current	current	ADJ
easat-9281	9	31	status	status	NOUN
easat-9281	9	32	and	and	CCONJ
easat-9281	9	33	identifying	identify	VERB
easat-9281	9	34	areas	area	NOUN
easat-9281	9	35	for	for	ADP
easat-9281	9	36	improvement	improvement	NOUN
easat-9281	9	37	.	.	PUNCT
easat-9281	10	1	the	the	DET
easat-9281	10	2	development	development	NOUN
easat-9281	10	3	of	of	ADP
easat-9281	10	4	hpmm	hpmm	PROPN
easat-9281	10	5	followed	follow	VERB
easat-9281	10	6	a	a	DET
easat-9281	10	7	mixed	mix	VERB
easat-9281	10	8	-	-	PUNCT
easat-9281	10	9	methods	method	NOUN
easat-9281	10	10	approach	approach	NOUN
easat-9281	10	11	,	,	PUNCT
easat-9281	10	12	integrating	integrate	VERB
easat-9281	10	13	insights	insight	NOUN
easat-9281	10	14	from	from	ADP
easat-9281	10	15	a	a	DET
easat-9281	10	16	comprehensive	comprehensive	ADJ
easat-9281	10	17	literature	literature	NOUN
easat-9281	10	18	review	review	NOUN
easat-9281	10	19	and	and	CCONJ
easat-9281	10	20	expert	expert	NOUN
easat-9281	10	21	interviews	interview	NOUN
easat-9281	10	22	.	.	PUNCT
easat-9281	11	1	an	an	DET
easat-9281	11	2	empirical	empirical	ADJ
easat-9281	11	3	assessment	assessment	NOUN
easat-9281	11	4	was	be	AUX
easat-9281	11	5	conducted	conduct	VERB
easat-9281	11	6	on	on	ADP
easat-9281	11	7	50	50	NUM
easat-9281	11	8	businesses	business	NOUN
easat-9281	11	9	operating	operate	VERB
easat-9281	11	10	in	in	ADP
easat-9281	11	11	vietnam	vietnam	PROPN
easat-9281	11	12	's	's	PART
easat-9281	11	13	trade	trade	NOUN
easat-9281	11	14	and	and	CCONJ
easat-9281	11	15	service	service	NOUN
easat-9281	11	16	sectors	sector	NOUN
easat-9281	11	17	to	to	PART
easat-9281	11	18	validate	validate	VERB
easat-9281	11	19	the	the	DET
easat-9281	11	20	model	model	NOUN
easat-9281	11	21	.	.	PUNCT
easat-9281	12	1	the	the	DET
easat-9281	12	2	findings	finding	NOUN
easat-9281	12	3	reveal	reveal	VERB
easat-9281	12	4	that	that	SCONJ
easat-9281	12	5	50	50	NUM
easat-9281	12	6	%	%	NOUN
easat-9281	12	7	of	of	ADP
easat-9281	12	8	the	the	DET
easat-9281	12	9	surveyed	survey	VERB
easat-9281	12	10	businesses	business	NOUN
easat-9281	12	11	remain	remain	VERB
easat-9281	12	12	at	at	ADP
easat-9281	12	13	the	the	DET
easat-9281	12	14	basic	basic	ADJ
easat-9281	12	15	level	level	NOUN
easat-9281	12	16	,	,	PUNCT
easat-9281	12	17	relying	rely	VERB
easat-9281	12	18	primarily	primarily	ADV
easat-9281	12	19	on	on	ADP
easat-9281	12	20	demographic	demographic	ADJ
easat-9281	12	21	data	datum	NOUN
easat-9281	12	22	to	to	PART
easat-9281	12	23	deliver	deliver	VERB
easat-9281	12	24	uniform	uniform	ADJ
easat-9281	12	25	customer	customer	NOUN
easat-9281	12	26	experiences	experience	NOUN
easat-9281	12	27	.	.	PUNCT
easat-9281	13	1	in	in	ADP
easat-9281	13	2	contrast	contrast	NOUN
easat-9281	13	3	,	,	PUNCT
easat-9281	13	4	higher	high	ADJ
easat-9281	13	5	maturity	maturity	NOUN
easat-9281	13	6	-	-	PUNCT
easat-9281	13	7	level	level	NOUN
easat-9281	13	8	businesses	business	NOUN
easat-9281	13	9	leverage	leverage	VERB
easat-9281	13	10	multi	multi	ADJ
easat-9281	13	11	-	-	ADJ
easat-9281	13	12	channel	channel	ADJ
easat-9281	13	13	data	datum	NOUN
easat-9281	13	14	integration	integration	NOUN
easat-9281	13	15	and	and	CCONJ
easat-9281	13	16	ai	ai	AUX
easat-9281	13	17	-	-	PUNCT
easat-9281	13	18	driven	drive	VERB
easat-9281	13	19	decision	decision	NOUN
easat-9281	13	20	-	-	PUNCT
easat-9281	13	21	making	making	NOUN
easat-9281	13	22	to	to	PART
easat-9281	13	23	achieve	achieve	VERB
easat-9281	13	24	more	more	ADV
easat-9281	13	25	sophisticated	sophisticated	ADJ
easat-9281	13	26	personalization	personalization	NOUN
easat-9281	13	27	.	.	PUNCT
easat-9281	14	1	the	the	DET
easat-9281	14	2	study	study	NOUN
easat-9281	14	3	underscores	underscore	VERB
easat-9281	14	4	the	the	DET
easat-9281	14	5	critical	critical	ADJ
easat-9281	14	6	role	role	NOUN
easat-9281	14	7	of	of	ADP
easat-9281	14	8	data	data	NOUN
easat-9281	14	9	-	-	PUNCT
easat-9281	14	10	driven	drive	VERB
easat-9281	14	11	strategies	strategy	NOUN
easat-9281	14	12	and	and	CCONJ
easat-9281	14	13	advanced	advanced	ADJ
easat-9281	14	14	technologies	technology	NOUN
easat-9281	14	15	in	in	ADP
easat-9281	14	16	enhancing	enhance	VERB
easat-9281	14	17	customer	customer	NOUN
easat-9281	14	18	engagement	engagement	NOUN
easat-9281	14	19	and	and	CCONJ
easat-9281	14	20	competitive	competitive	ADJ
easat-9281	14	21	advantage	advantage	NOUN
easat-9281	14	22	.	.	PUNCT
easat-9281	15	1	keywords	keyword	NOUN
easat-9281	15	2	:	:	PUNCT
easat-9281	15	3	artificial	artificial	ADJ
easat-9281	15	4	intelligence	intelligence	NOUN
easat-9281	15	5	,	,	PUNCT
easat-9281	15	6	competitive	competitive	ADJ
easat-9281	15	7	advantage	advantage	NOUN
easat-9281	15	8	,	,	PUNCT
easat-9281	15	9	customer	customer	NOUN
easat-9281	15	10	experience	experience	NOUN
easat-9281	15	11	,	,	PUNCT
easat-9281	15	12	data	datum	NOUN
easat-9281	15	13	analytics	analytic	NOUN
easat-9281	15	14	,	,	PUNCT
easat-9281	15	15	hyper	hyper	NOUN
easat-9281	15	16	-	-	NOUN
easat-9281	15	17	personalization	personalization	NOUN
easat-9281	15	18	,	,	PUNCT
easat-9281	15	19	maturity	maturity	NOUN
easat-9281	15	20	model	model	NOUN
easat-9281	15	21	.	.	PUNCT
easat-9281	16	1	1	1	X
easat-9281	16	2	.	.	X
easat-9281	16	3	introduction	introduction	NOUN
easat-9281	16	4	personalization	personalization	NOUN
easat-9281	16	5	plays	play	VERB
easat-9281	16	6	a	a	DET
easat-9281	16	7	key	key	ADJ
easat-9281	16	8	role	role	NOUN
easat-9281	16	9	in	in	ADP
easat-9281	16	10	improving	improve	VERB
easat-9281	16	11	customer	customer	NOUN
easat-9281	16	12	experience	experience	NOUN
easat-9281	16	13	and	and	CCONJ
easat-9281	16	14	business	business	NOUN
easat-9281	16	15	performance	performance	NOUN
easat-9281	16	16	by	by	ADP
easat-9281	16	17	providing	provide	VERB
easat-9281	16	18	solutions	solution	NOUN
easat-9281	16	19	,	,	PUNCT
easat-9281	16	20	products	product	NOUN
easat-9281	16	21	,	,	PUNCT
easat-9281	16	22	and	and	CCONJ
easat-9281	16	23	services	service	NOUN
easat-9281	16	24	tailored	tailor	VERB
easat-9281	16	25	to	to	ADP
easat-9281	16	26	each	each	DET
easat-9281	16	27	customer	customer	NOUN
easat-9281	16	28	's	's	PART
easat-9281	16	29	specific	specific	ADJ
easat-9281	16	30	needs	need	NOUN
easat-9281	16	31	,	,	PUNCT
easat-9281	16	32	preferences	preference	NOUN
easat-9281	16	33	,	,	PUNCT
easat-9281	16	34	and	and	CCONJ
easat-9281	16	35	behaviors	behavior	NOUN
easat-9281	16	36	.	.	PUNCT
easat-9281	17	1	improving	improve	VERB
easat-9281	17	2	the	the	DET
easat-9281	17	3	customer	customer	NOUN
easat-9281	17	4	experience	experience	NOUN
easat-9281	17	5	has	have	AUX
easat-9281	17	6	become	become	VERB
easat-9281	17	7	a	a	DET
easat-9281	17	8	core	core	NOUN
easat-9281	17	9	strategy	strategy	NOUN
easat-9281	17	10	for	for	ADP
easat-9281	17	11	businesses	business	NOUN
easat-9281	17	12	in	in	ADP
easat-9281	17	13	today	today	NOUN
easat-9281	17	14	's	's	PART
easat-9281	17	15	competitive	competitive	ADJ
easat-9281	17	16	environment	environment	NOUN
easat-9281	17	17	.	.	PUNCT
easat-9281	18	1	personalization	personalization	NOUN
easat-9281	18	2	is	be	AUX
easat-9281	18	3	key	key	ADJ
easat-9281	18	4	in	in	ADP
easat-9281	18	5	enhancing	enhance	VERB
easat-9281	18	6	customer	customer	NOUN
easat-9281	18	7	engagement	engagement	NOUN
easat-9281	18	8	and	and	CCONJ
easat-9281	18	9	satisfaction	satisfaction	NOUN
easat-9281	18	10	by	by	ADP
easat-9281	18	11	providing	provide	VERB
easat-9281	18	12	product	product	NOUN
easat-9281	18	13	or	or	CCONJ
easat-9281	18	14	service	service	NOUN
easat-9281	18	15	suggestions	suggestion	NOUN
easat-9281	18	16	tailored	tailor	VERB
easat-9281	18	17	to	to	ADP
easat-9281	18	18	individual	individual	ADJ
easat-9281	18	19	preferences	preference	NOUN
easat-9281	18	20	.	.	PUNCT
easat-9281	19	1	for	for	ADP
easat-9281	19	2	example	example	NOUN
easat-9281	19	3	,	,	PUNCT
easat-9281	19	4	amazon	amazon	NOUN
easat-9281	19	5	and	and	CCONJ
easat-9281	19	6	netflix	netflix	NOUN
easat-9281	19	7	have	have	AUX
easat-9281	19	8	applied	apply	VERB
easat-9281	19	9	personalization	personalization	NOUN
easat-9281	19	10	algorithms	algorithm	NOUN
easat-9281	19	11	to	to	PART
easat-9281	19	12	optimize	optimize	VERB
easat-9281	19	13	recommendations	recommendation	NOUN
easat-9281	19	14	,	,	PUNCT
easat-9281	19	15	significantly	significantly	ADV
easat-9281	19	16	improving	improve	VERB
easat-9281	19	17	satisfaction	satisfaction	NOUN
easat-9281	19	18	.	.	PUNCT
easat-9281	20	1	at	at	ADP
easat-9281	20	2	the	the	DET
easat-9281	20	3	same	same	ADJ
easat-9281	20	4	time	time	NOUN
easat-9281	20	5	,	,	PUNCT
easat-9281	20	6	timely	timely	ADJ
easat-9281	20	7	and	and	CCONJ
easat-9281	20	8	contextual	contextual	ADJ
easat-9281	20	9	interactions	interaction	NOUN
easat-9281	20	10	,	,	PUNCT
easat-9281	20	11	such	such	ADJ
easat-9281	20	12	as	as	ADP
easat-9281	20	13	sending	send	VERB
easat-9281	20	14	personalized	personalized	ADJ
easat-9281	20	15	messages	message	NOUN
easat-9281	20	16	via	via	ADP
easat-9281	20	17	email	email	NOUN
easat-9281	20	18	or	or	CCONJ
easat-9281	20	19	app	app	NOUN
easat-9281	20	20	notifications	notification	NOUN
easat-9281	20	21	,	,	PUNCT
easat-9281	20	22	contribute	contribute	VERB
easat-9281	20	23	to	to	ADP
easat-9281	20	24	creating	create	VERB
easat-9281	20	25	a	a	DET
easat-9281	20	26	positive	positive	ADJ
easat-9281	20	27	impression	impression	NOUN
easat-9281	20	28	.	.	PUNCT
easat-9281	21	1	in	in	ADP
easat-9281	21	2	addition	addition	NOUN
easat-9281	21	3	,	,	PUNCT
easat-9281	21	4	modern	modern	ADJ
easat-9281	21	5	support	support	NOUN
easat-9281	21	6	solutions	solution	NOUN
easat-9281	21	7	such	such	ADJ
easat-9281	21	8	as	as	ADP
easat-9281	21	9	customized	customize	VERB
easat-9281	21	10	chatbots	chatbot	NOUN
easat-9281	21	11	improve	improve	VERB
easat-9281	21	12	the	the	DET
easat-9281	21	13	shopping	shopping	NOUN
easat-9281	21	14	journey	journey	NOUN
easat-9281	21	15	and	and	CCONJ
easat-9281	21	16	build	build	VERB
easat-9281	21	17	longterm	longterm	ADJ
easat-9281	21	18	loyalty	loyalty	NOUN
easat-9281	21	19	,	,	PUNCT
easat-9281	21	20	helping	help	VERB
easat-9281	21	21	businesses	business	NOUN
easat-9281	21	22	maintain	maintain	VERB
easat-9281	21	23	a	a	DET
easat-9281	21	24	sustainable	sustainable	ADJ
easat-9281	21	25	competitive	competitive	ADJ
easat-9281	21	26	advantage	advantage	NOUN
easat-9281	21	27	.	.	PUNCT
easat-9281	22	1	personalization	personalization	NOUN
easat-9281	22	2	has	have	AUX
easat-9281	22	3	proven	prove	VERB
easat-9281	22	4	to	to	PART
easat-9281	22	5	significantly	significantly	ADV
easat-9281	22	6	improve	improve	VERB
easat-9281	22	7	business	business	NOUN
easat-9281	22	8	performance	performance	NOUN
easat-9281	22	9	by	by	ADP
easat-9281	22	10	increasing	increase	VERB
easat-9281	22	11	revenue	revenue	NOUN
easat-9281	22	12	,	,	PUNCT
easat-9281	22	13	reducing	reduce	VERB
easat-9281	22	14	marketing	marketing	NOUN
easat-9281	22	15	costs	cost	NOUN
easat-9281	22	16	,	,	PUNCT
easat-9281	22	17	and	and	CCONJ
easat-9281	22	18	improving	improve	VERB
easat-9281	22	19	operational	operational	ADJ
easat-9281	22	20	efficiency	efficiency	NOUN
easat-9281	22	21	.	.	PUNCT
easat-9281	23	1	by	by	ADP
easat-9281	23	2	optimizing	optimize	VERB
easat-9281	23	3	advertising	advertising	NOUN
easat-9281	23	4	content	content	NOUN
easat-9281	23	5	and	and	CCONJ
easat-9281	23	6	suggesting	suggest	VERB
easat-9281	23	7	suitable	suitable	ADJ
easat-9281	23	8	products	product	NOUN
easat-9281	23	9	,	,	PUNCT
easat-9281	23	10	businesses	business	NOUN
easat-9281	23	11	can	can	AUX
easat-9281	23	12	increase	increase	VERB
easat-9281	23	13	conversion	conversion	NOUN
easat-9281	23	14	rates	rate	NOUN
easat-9281	23	15	and	and	CCONJ
easat-9281	23	16	average	average	ADJ
easat-9281	23	17	order	order	NOUN
easat-9281	23	18	values	value	NOUN
easat-9281	23	19	through	through	ADP
easat-9281	23	20	effective	effective	ADJ
easat-9281	23	21	upselling	upselling	NOUN
easat-9281	23	22	and	and	CCONJ
easat-9281	23	23	cross	cross	ADJ
easat-9281	23	24	-	-	ADJ
easat-9281	23	25	selling	selling	ADJ
easat-9281	23	26	strategies	strategy	NOUN
easat-9281	23	27	.	.	PUNCT
easat-9281	24	1	at	at	ADP
easat-9281	24	2	the	the	DET
easat-9281	24	3	same	same	ADJ
easat-9281	24	4	time	time	NOUN
easat-9281	24	5	,	,	PUNCT
easat-9281	24	6	personalization	personalization	NOUN
easat-9281	24	7	helps	help	VERB
easat-9281	24	8	optimize	optimize	VERB
easat-9281	24	9	marketing	marketing	NOUN
easat-9281	24	10	costs	cost	NOUN
easat-9281	24	11	by	by	ADP
easat-9281	24	12	focusing	focus	VERB
easat-9281	24	13	on	on	ADP
easat-9281	24	14	high	high	ADJ
easat-9281	24	15	-	-	PUNCT
easat-9281	24	16	potential	potential	ADJ
easat-9281	24	17	customer	customer	NOUN
easat-9281	24	18	groups	group	NOUN
easat-9281	24	19	,	,	PUNCT
easat-9281	24	20	thereby	thereby	ADV
easat-9281	24	21	improving	improve	VERB
easat-9281	24	22	marketing	marketing	NOUN
easat-9281	24	23	campaigns	campaign	NOUN
easat-9281	24	24	'	'	PART
easat-9281	24	25	return	return	NOUN
easat-9281	24	26	on	on	ADP
easat-9281	24	27	investment	investment	NOUN
easat-9281	24	28	,	,	PUNCT
easat-9281	24	29	especially	especially	ADV
easat-9281	24	30	on	on	ADP
easat-9281	24	31	digital	digital	ADJ
easat-9281	24	32	platforms	platform	NOUN
easat-9281	24	33	.	.	PUNCT
easat-9281	25	1	in	in	ADP
easat-9281	25	2	addition	addition	NOUN
easat-9281	25	3	,	,	PUNCT
easat-9281	25	4	ai	ai	VERB
easat-9281	25	5	technology	technology	NOUN
easat-9281	25	6	and	and	CCONJ
easat-9281	25	7	data	datum	NOUN
easat-9281	25	8	analysis	analysis	NOUN
easat-9281	25	9	are	be	AUX
easat-9281	25	10	applied	apply	VERB
easat-9281	25	11	to	to	ADP
easat-9281	25	12	https://orcid.org/0000-0002-4990-8779	https://orcid.org/0000-0002-4990-8779	PROPN
easat-9281	25	13	mailto:thuynv@hvnh.edu.vn	mailto:thuynv@hvnh.edu.vn	ADJ
easat-9281	25	14	mailto:haict@hvnh.edu.vn	mailto:haict@hvnh.edu.vn	NOUN
easat-9281	25	15	https://orcid.org/0009-0003-0427-1588	https://orcid.org/0009-0003-0427-1588	PROPN
easat-9281	25	16	269	269	NUM
easat-9281	25	17	edelweiss	edelweiss	PROPN
easat-9281	25	18	applied	apply	VERB
easat-9281	25	19	science	science	NOUN
easat-9281	25	20	and	and	CCONJ
easat-9281	25	21	technology	technology	NOUN
easat-9281	25	22	issn	issn	PROPN
easat-9281	25	23	:	:	PUNCT
easat-9281	25	24	2576	2576	NUM
easat-9281	25	25	-	-	SYM
easat-9281	25	26	8484	8484	NUM
easat-9281	25	27	vol	vol	NOUN
easat-9281	25	28	.	.	PROPN
easat-9281	26	1	9	9	NUM
easat-9281	26	2	,	,	PUNCT
easat-9281	26	3	no	no	INTJ
easat-9281	26	4	.	.	NOUN
easat-9281	26	5	8	8	NUM
easat-9281	26	6	:	:	PUNCT
easat-9281	26	7	268	268	NUM
easat-9281	26	8	-	-	SYM
easat-9281	26	9	278	278	NUM
easat-9281	26	10	,	,	PUNCT
easat-9281	26	11	2025	2025	NUM
easat-9281	26	12	doi	doi	NOUN
easat-9281	26	13	:	:	PUNCT
easat-9281	26	14	10.55214/2576	10.55214/2576	NUM
easat-9281	26	15	-	-	SYM
easat-9281	26	16	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	26	17	©	©	ADP
easat-9281	26	18	2025	2025	NUM
easat-9281	26	19	by	by	ADP
easat-9281	26	20	the	the	DET
easat-9281	26	21	authors	author	NOUN
easat-9281	26	22	;	;	PUNCT
easat-9281	26	23	licensee	licensee	PROPN
easat-9281	26	24	learning	learning	NOUN
easat-9281	26	25	gate	gate	NOUN
easat-9281	26	26	automate	automate	NOUN
easat-9281	26	27	customer	customer	NOUN
easat-9281	26	28	relationship	relationship	NOUN
easat-9281	26	29	management	management	NOUN
easat-9281	26	30	or	or	CCONJ
easat-9281	26	31	demand	demand	NOUN
easat-9281	26	32	forecasting	forecasting	NOUN
easat-9281	26	33	processes	process	NOUN
easat-9281	26	34	,	,	PUNCT
easat-9281	26	35	helping	helping	AUX
easat-9281	26	36	reduce	reduce	VERB
easat-9281	26	37	operating	operating	NOUN
easat-9281	26	38	costs	cost	NOUN
easat-9281	26	39	and	and	CCONJ
easat-9281	26	40	optimize	optimize	VERB
easat-9281	26	41	inventory	inventory	NOUN
easat-9281	26	42	management	management	NOUN
easat-9281	26	43	.	.	PUNCT
easat-9281	27	1	overall	overall	ADJ
easat-9281	27	2	,	,	PUNCT
easat-9281	27	3	personalization	personalization	NOUN
easat-9281	27	4	increases	increase	VERB
easat-9281	27	5	business	business	NOUN
easat-9281	27	6	efficiency	efficiency	NOUN
easat-9281	27	7	and	and	CCONJ
easat-9281	27	8	creates	create	VERB
easat-9281	27	9	sustainable	sustainable	ADJ
easat-9281	27	10	competitive	competitive	ADJ
easat-9281	27	11	advantages	advantage	NOUN
easat-9281	27	12	for	for	ADP
easat-9281	27	13	businesses	business	NOUN
easat-9281	27	14	through	through	ADP
easat-9281	27	15	differentiation	differentiation	NOUN
easat-9281	27	16	and	and	CCONJ
easat-9281	27	17	rapid	rapid	ADJ
easat-9281	27	18	adaptation	adaptation	NOUN
easat-9281	27	19	to	to	ADP
easat-9281	27	20	customer	customer	NOUN
easat-9281	27	21	preferences	preference	NOUN
easat-9281	27	22	.	.	PUNCT
easat-9281	28	1	with	with	ADP
easat-9281	28	2	the	the	DET
easat-9281	28	3	explosion	explosion	NOUN
easat-9281	28	4	of	of	ADP
easat-9281	28	5	technology	technology	NOUN
easat-9281	28	6	,	,	PUNCT
easat-9281	28	7	personalization	personalization	NOUN
easat-9281	28	8	has	have	AUX
easat-9281	28	9	expanded	expand	VERB
easat-9281	28	10	into	into	ADP
easat-9281	28	11	hyper	hyper	NOUN
easat-9281	28	12	-	-	NOUN
easat-9281	28	13	personalization	personalization	NOUN
easat-9281	28	14	.	.	PUNCT
easat-9281	29	1	hyperpersonalization	hyperpersonalization	NOUN
easat-9281	29	2	is	be	AUX
easat-9281	29	3	becoming	become	VERB
easat-9281	29	4	an	an	DET
easat-9281	29	5	essential	essential	ADJ
easat-9281	29	6	strategy	strategy	NOUN
easat-9281	29	7	in	in	ADP
easat-9281	29	8	big	big	ADJ
easat-9281	29	9	data	datum	NOUN
easat-9281	29	10	and	and	CCONJ
easat-9281	29	11	ai	ai	VERB
easat-9281	29	12	,	,	PUNCT
easat-9281	29	13	opening	open	VERB
easat-9281	29	14	opportunities	opportunity	NOUN
easat-9281	29	15	to	to	PART
easat-9281	29	16	optimize	optimize	VERB
easat-9281	29	17	products	product	NOUN
easat-9281	29	18	,	,	PUNCT
easat-9281	29	19	services	service	NOUN
easat-9281	29	20	,	,	PUNCT
easat-9281	29	21	and	and	CCONJ
easat-9281	29	22	communications	communication	NOUN
easat-9281	29	23	to	to	PART
easat-9281	29	24	suit	suit	VERB
easat-9281	29	25	each	each	DET
easat-9281	29	26	customer	customer	NOUN
easat-9281	29	27	's	's	PART
easat-9281	29	28	needs	need	NOUN
easat-9281	29	29	.	.	PUNCT
easat-9281	30	1	businesses	business	NOUN
easat-9281	30	2	today	today	NOUN
easat-9281	30	3	exploit	exploit	VERB
easat-9281	30	4	data	datum	NOUN
easat-9281	30	5	from	from	ADP
easat-9281	30	6	diverse	diverse	ADJ
easat-9281	30	7	sources	source	NOUN
easat-9281	30	8	,	,	PUNCT
easat-9281	30	9	including	include	VERB
easat-9281	30	10	social	social	ADJ
easat-9281	30	11	networks	network	NOUN
easat-9281	30	12	,	,	PUNCT
easat-9281	30	13	transaction	transaction	NOUN
easat-9281	30	14	history	history	NOUN
easat-9281	30	15	,	,	PUNCT
easat-9281	30	16	iot	iot	ADJ
easat-9281	30	17	sensors	sensor	NOUN
easat-9281	30	18	,	,	PUNCT
easat-9281	30	19	and	and	CCONJ
easat-9281	30	20	online	online	ADJ
easat-9281	30	21	interactions	interaction	NOUN
easat-9281	30	22	,	,	PUNCT
easat-9281	30	23	to	to	PART
easat-9281	30	24	better	well	ADV
easat-9281	30	25	understand	understand	VERB
easat-9281	30	26	consumer	consumer	NOUN
easat-9281	30	27	behavior	behavior	NOUN
easat-9281	30	28	and	and	CCONJ
easat-9281	30	29	preferences	preference	NOUN
easat-9281	30	30	.	.	PUNCT
easat-9281	31	1	the	the	DET
easat-9281	31	2	combination	combination	NOUN
easat-9281	31	3	of	of	ADP
easat-9281	31	4	quantitative	quantitative	ADJ
easat-9281	31	5	and	and	CCONJ
easat-9281	31	6	computational	computational	ADJ
easat-9281	31	7	helps	help	NOUN
easat-9281	31	8	builds	build	VERB
easat-9281	31	9	comprehensive	comprehensive	ADJ
easat-9281	31	10	customer	customer	NOUN
easat-9281	31	11	profiles	profile	NOUN
easat-9281	31	12	,	,	PUNCT
easat-9281	31	13	creating	create	VERB
easat-9281	31	14	the	the	DET
easat-9281	31	15	basis	basis	NOUN
easat-9281	31	16	for	for	ADP
easat-9281	31	17	deeper	deep	ADJ
easat-9281	31	18	personalization	personalization	NOUN
easat-9281	31	19	strategies	strategy	NOUN
easat-9281	31	20	.	.	PUNCT
easat-9281	32	1	moreover	moreover	ADV
easat-9281	32	2	,	,	PUNCT
easat-9281	32	3	big	big	ADJ
easat-9281	32	4	data	datum	NOUN
easat-9281	32	5	enables	enable	VERB
easat-9281	32	6	real	real	ADJ
easat-9281	32	7	-	-	PUNCT
easat-9281	32	8	time	time	NOUN
easat-9281	32	9	behavioral	behavioral	ADJ
easat-9281	32	10	analysis	analysis	NOUN
easat-9281	32	11	,	,	PUNCT
easat-9281	32	12	assisting	assist	VERB
easat-9281	32	13	businesses	business	NOUN
easat-9281	32	14	in	in	ADP
easat-9281	32	15	expecting	expect	VERB
easat-9281	32	16	accuracy	accuracy	NOUN
easat-9281	32	17	in	in	ADP
easat-9281	32	18	consumer	consumer	NOUN
easat-9281	32	19	needs	need	NOUN
easat-9281	32	20	and	and	CCONJ
easat-9281	32	21	behavior	behavior	NOUN
easat-9281	32	22	.	.	PUNCT
easat-9281	33	1	decisions	decision	NOUN
easat-9281	33	2	made	make	VERB
easat-9281	33	3	based	base	VERB
easat-9281	33	4	on	on	ADP
easat-9281	33	5	the	the	DET
easat-9281	33	6	database	database	NOUN
easat-9281	33	7	are	be	AUX
easat-9281	33	8	not	not	PART
easat-9281	33	9	quick	quick	ADJ
easat-9281	33	10	but	but	CCONJ
easat-9281	33	11	are	be	AUX
easat-9281	33	12	in	in	ADP
easat-9281	33	13	line	line	NOUN
easat-9281	33	14	with	with	ADP
easat-9281	33	15	changes	change	NOUN
easat-9281	33	16	in	in	ADP
easat-9281	33	17	the	the	DET
easat-9281	33	18	market	market	NOUN
easat-9281	33	19	.	.	PUNCT
easat-9281	34	1	ai	ai	AUX
easat-9281	34	2	-	-	PUNCT
easat-9281	34	3	enabled	enable	VERB
easat-9281	34	4	technology	technology	NOUN
easat-9281	34	5	complements	complement	VERB
easat-9281	34	6	this	this	PRON
easat-9281	34	7	by	by	ADP
easat-9281	34	8	automating	automate	VERB
easat-9281	34	9	the	the	DET
easat-9281	34	10	analysis	analysis	NOUN
easat-9281	34	11	process	process	NOUN
easat-9281	34	12	and	and	CCONJ
easat-9281	34	13	optimizing	optimize	VERB
easat-9281	34	14	personalization	personalization	NOUN
easat-9281	34	15	in	in	ADP
easat-9281	34	16	a	a	DET
easat-9281	34	17	larger	large	ADJ
easat-9281	34	18	module	module	NOUN
easat-9281	34	19	.	.	PUNCT
easat-9281	35	1	these	these	DET
easat-9281	35	2	trends	trend	NOUN
easat-9281	35	3	enhance	enhance	VERB
easat-9281	35	4	customer	customer	NOUN
easat-9281	35	5	experience	experience	NOUN
easat-9281	35	6	and	and	CCONJ
easat-9281	35	7	increase	increase	VERB
easat-9281	35	8	business	business	NOUN
easat-9281	35	9	efficiency	efficiency	NOUN
easat-9281	35	10	and	and	CCONJ
easat-9281	35	11	competitiveness	competitiveness	NOUN
easat-9281	35	12	.	.	PUNCT
easat-9281	36	1	in	in	ADP
easat-9281	36	2	the	the	DET
easat-9281	36	3	context	context	NOUN
easat-9281	36	4	of	of	ADP
easat-9281	36	5	globalization	globalization	NOUN
easat-9281	36	6	and	and	CCONJ
easat-9281	36	7	digital	digital	ADJ
easat-9281	36	8	transformation	transformation	NOUN
easat-9281	36	9	,	,	PUNCT
easat-9281	36	10	hyper	hyper	NOUN
easat-9281	36	11	-	-	NOUN
easat-9281	36	12	personalization	personalization	NOUN
easat-9281	36	13	of	of	ADP
easat-9281	36	14	big	big	ADJ
easat-9281	36	15	data	datum	NOUN
easat-9281	36	16	and	and	CCONJ
easat-9281	36	17	ai	ai	VERB
easat-9281	36	18	information	information	NOUN
easat-9281	36	19	will	will	AUX
easat-9281	36	20	continue	continue	VERB
easat-9281	36	21	to	to	PART
easat-9281	36	22	be	be	AUX
easat-9281	36	23	the	the	DET
easat-9281	36	24	decisive	decisive	ADJ
easat-9281	36	25	factors	factor	NOUN
easat-9281	36	26	for	for	ADP
easat-9281	36	27	business	business	NOUN
easat-9281	36	28	success	success	NOUN
easat-9281	36	29	.	.	PUNCT
easat-9281	37	1	in	in	ADP
easat-9281	37	2	an	an	DET
easat-9281	37	3	increasingly	increasingly	ADV
easat-9281	37	4	competitive	competitive	ADJ
easat-9281	37	5	environment	environment	NOUN
easat-9281	37	6	,	,	PUNCT
easat-9281	37	7	hyper	hyper	NOUN
easat-9281	37	8	-	-	NOUN
easat-9281	37	9	personalization	personalization	NOUN
easat-9281	37	10	has	have	AUX
easat-9281	37	11	become	become	VERB
easat-9281	37	12	an	an	DET
easat-9281	37	13	important	important	ADJ
easat-9281	37	14	strategy	strategy	NOUN
easat-9281	37	15	.	.	PUNCT
easat-9281	38	1	however	however	ADV
easat-9281	38	2	,	,	PUNCT
easat-9281	38	3	many	many	ADJ
easat-9281	38	4	businesses	business	NOUN
easat-9281	38	5	still	still	ADV
easat-9281	38	6	struggle	struggle	VERB
easat-9281	38	7	due	due	ADJ
easat-9281	38	8	to	to	ADP
easat-9281	38	9	lacking	lack	VERB
easat-9281	38	10	a	a	DET
easat-9281	38	11	standard	standard	ADJ
easat-9281	38	12	framework	framework	NOUN
easat-9281	38	13	to	to	PART
easat-9281	38	14	measure	measure	VERB
easat-9281	38	15	and	and	CCONJ
easat-9281	38	16	improve	improve	VERB
easat-9281	38	17	this	this	DET
easat-9281	38	18	capability	capability	NOUN
easat-9281	38	19	.	.	PUNCT
easat-9281	39	1	currently	currently	ADV
easat-9281	39	2	,	,	PUNCT
easat-9281	39	3	there	there	PRON
easat-9281	39	4	is	be	VERB
easat-9281	39	5	no	no	DET
easat-9281	39	6	widely	widely	ADV
easat-9281	39	7	applied	apply	VERB
easat-9281	39	8	standard	standard	ADJ
easat-9281	39	9	model	model	NOUN
easat-9281	39	10	to	to	PART
easat-9281	39	11	evaluate	evaluate	VERB
easat-9281	39	12	the	the	DET
easat-9281	39	13	effectiveness	effectiveness	NOUN
easat-9281	39	14	of	of	ADP
easat-9281	39	15	hyper	hyper	ADJ
easat-9281	39	16	-	-	ADJ
easat-9281	39	17	personalization	personalization	NOUN
easat-9281	39	18	strategies	strategy	NOUN
easat-9281	39	19	.	.	PUNCT
easat-9281	40	1	this	this	PRON
easat-9281	40	2	leads	lead	VERB
easat-9281	40	3	to	to	ADP
easat-9281	40	4	inconsistencies	inconsistency	NOUN
easat-9281	40	5	in	in	ADP
easat-9281	40	6	approach	approach	NOUN
easat-9281	40	7	and	and	CCONJ
easat-9281	40	8	implementation	implementation	NOUN
easat-9281	40	9	,	,	PUNCT
easat-9281	40	10	making	make	VERB
easat-9281	40	11	identifying	identify	VERB
easat-9281	40	12	factors	factor	NOUN
easat-9281	40	13	that	that	PRON
easat-9281	40	14	need	need	VERB
easat-9281	40	15	improvement	improvement	NOUN
easat-9281	40	16	difficult	difficult	ADJ
easat-9281	40	17	.	.	PUNCT
easat-9281	41	1	in	in	ADP
easat-9281	41	2	addition	addition	NOUN
easat-9281	41	3	,	,	PUNCT
easat-9281	41	4	integrating	integrate	VERB
easat-9281	41	5	data	datum	NOUN
easat-9281	41	6	from	from	ADP
easat-9281	41	7	multiple	multiple	ADJ
easat-9281	41	8	sources	source	NOUN
easat-9281	41	9	and	and	CCONJ
easat-9281	41	10	applying	apply	VERB
easat-9281	41	11	advanced	advanced	ADJ
easat-9281	41	12	technologies	technology	NOUN
easat-9281	41	13	such	such	ADJ
easat-9281	41	14	as	as	ADP
easat-9281	41	15	ai	ai	ADJ
easat-9281	41	16	and	and	CCONJ
easat-9281	41	17	big	big	ADJ
easat-9281	41	18	data	datum	NOUN
easat-9281	41	19	requires	require	VERB
easat-9281	41	20	a	a	DET
easat-9281	41	21	clear	clear	ADJ
easat-9281	41	22	and	and	CCONJ
easat-9281	41	23	systematic	systematic	ADJ
easat-9281	41	24	roadmap	roadmap	NOUN
easat-9281	41	25	.	.	PUNCT
easat-9281	42	1	therefore	therefore	ADV
easat-9281	42	2	,	,	PUNCT
easat-9281	42	3	it	it	PRON
easat-9281	42	4	is	be	AUX
easat-9281	42	5	necessary	necessary	ADJ
easat-9281	42	6	to	to	PART
easat-9281	42	7	build	build	VERB
easat-9281	42	8	a	a	DET
easat-9281	42	9	specific	specific	ADJ
easat-9281	42	10	model	model	NOUN
easat-9281	42	11	that	that	PRON
easat-9281	42	12	allows	allow	VERB
easat-9281	42	13	businesses	business	NOUN
easat-9281	42	14	to	to	PART
easat-9281	42	15	evaluate	evaluate	VERB
easat-9281	42	16	current	current	ADJ
easat-9281	42	17	capabilities	capability	NOUN
easat-9281	42	18	and	and	CCONJ
easat-9281	42	19	support	support	VERB
easat-9281	42	20	step	step	NOUN
easat-9281	42	21	-	-	PUNCT
easat-9281	42	22	by	by	ADP
easat-9281	42	23	-	-	PUNCT
easat-9281	42	24	step	step	NOUN
easat-9281	42	25	improvement	improvement	NOUN
easat-9281	42	26	of	of	ADP
easat-9281	42	27	hyper	hyper	ADJ
easat-9281	42	28	-	-	NOUN
easat-9281	42	29	personalization	personalization	NOUN
easat-9281	42	30	capabilities	capability	NOUN
easat-9281	42	31	.	.	PUNCT
easat-9281	43	1	this	this	DET
easat-9281	43	2	model	model	NOUN
easat-9281	43	3	should	should	AUX
easat-9281	43	4	include	include	VERB
easat-9281	43	5	measurement	measurement	NOUN
easat-9281	43	6	criteria	criterion	NOUN
easat-9281	43	7	,	,	PUNCT
easat-9281	43	8	implementation	implementation	NOUN
easat-9281	43	9	guidelines	guideline	NOUN
easat-9281	43	10	,	,	PUNCT
easat-9281	43	11	and	and	CCONJ
easat-9281	43	12	optimization	optimization	NOUN
easat-9281	43	13	standards	standard	NOUN
easat-9281	43	14	to	to	PART
easat-9281	43	15	ensure	ensure	VERB
easat-9281	43	16	effectiveness	effectiveness	NOUN
easat-9281	43	17	.	.	PUNCT
easat-9281	44	1	establishing	establish	VERB
easat-9281	44	2	such	such	DET
easat-9281	44	3	a	a	DET
easat-9281	44	4	framework	framework	NOUN
easat-9281	44	5	helps	help	VERB
easat-9281	44	6	businesses	business	NOUN
easat-9281	44	7	improve	improve	VERB
easat-9281	44	8	customer	customer	NOUN
easat-9281	44	9	experience	experience	NOUN
easat-9281	44	10	and	and	CCONJ
easat-9281	44	11	increases	increase	VERB
easat-9281	44	12	business	business	NOUN
easat-9281	44	13	performance	performance	NOUN
easat-9281	44	14	and	and	CCONJ
easat-9281	44	15	competitive	competitive	ADJ
easat-9281	44	16	advantage	advantage	NOUN
easat-9281	44	17	.	.	PUNCT
easat-9281	45	1	from	from	ADP
easat-9281	45	2	here	here	ADV
easat-9281	45	3	,	,	PUNCT
easat-9281	45	4	further	further	ADJ
easat-9281	45	5	research	research	NOUN
easat-9281	45	6	on	on	ADP
easat-9281	45	7	the	the	DET
easat-9281	45	8	hyper	hyper	ADJ
easat-9281	45	9	-	-	ADJ
easat-9281	45	10	personalization	personalization	NOUN
easat-9281	45	11	model	model	NOUN
easat-9281	45	12	will	will	AUX
easat-9281	45	13	provide	provide	VERB
easat-9281	45	14	the	the	DET
easat-9281	45	15	necessary	necessary	ADJ
easat-9281	45	16	theoretical	theoretical	ADJ
easat-9281	45	17	and	and	CCONJ
easat-9281	45	18	practical	practical	ADJ
easat-9281	45	19	foundations	foundation	NOUN
easat-9281	45	20	for	for	ADP
easat-9281	45	21	sustainable	sustainable	ADJ
easat-9281	45	22	business	business	NOUN
easat-9281	45	23	development	development	NOUN
easat-9281	45	24	.	.	PUNCT
easat-9281	46	1	2	2	X
easat-9281	46	2	.	.	X
easat-9281	46	3	literature	literature	NOUN
easat-9281	46	4	review	review	PROPN
easat-9281	46	5	personalization	personalization	NOUN
easat-9281	46	6	and	and	CCONJ
easat-9281	46	7	hyper	hyper	NOUN
easat-9281	46	8	-	-	NOUN
easat-9281	46	9	personalization	personalization	NOUN
easat-9281	46	10	are	be	AUX
easat-9281	46	11	becoming	become	VERB
easat-9281	46	12	crucial	crucial	ADJ
easat-9281	46	13	strategies	strategy	NOUN
easat-9281	46	14	in	in	ADP
easat-9281	46	15	the	the	DET
easat-9281	46	16	rapidly	rapidly	ADV
easat-9281	46	17	evolving	evolve	VERB
easat-9281	46	18	digital	digital	ADJ
easat-9281	46	19	landscape	landscape	NOUN
easat-9281	46	20	.	.	PUNCT
easat-9281	47	1	leveraging	leverage	VERB
easat-9281	47	2	customer	customer	NOUN
easat-9281	47	3	data	datum	NOUN
easat-9281	47	4	and	and	CCONJ
easat-9281	47	5	advanced	advanced	ADJ
easat-9281	47	6	technologies	technology	NOUN
easat-9281	47	7	enhances	enhance	VERB
easat-9281	47	8	customer	customer	NOUN
easat-9281	47	9	experience	experience	NOUN
easat-9281	47	10	and	and	CCONJ
easat-9281	47	11	optimizes	optimize	VERB
easat-9281	47	12	business	business	NOUN
easat-9281	47	13	performance	performance	NOUN
easat-9281	47	14	.	.	PUNCT
easat-9281	48	1	personalization	personalization	NOUN
easat-9281	48	2	maturity	maturity	NOUN
easat-9281	48	3	models	model	NOUN
easat-9281	48	4	(	(	PUNCT
easat-9281	48	5	pmms	pmms	NOUN
easat-9281	48	6	)	)	PUNCT
easat-9281	48	7	have	have	AUX
easat-9281	48	8	been	be	AUX
easat-9281	48	9	developed	develop	VERB
easat-9281	48	10	to	to	PART
easat-9281	48	11	assess	assess	VERB
easat-9281	48	12	a	a	DET
easat-9281	48	13	company	company	NOUN
easat-9281	48	14	's	's	PART
easat-9281	48	15	capability	capability	NOUN
easat-9281	48	16	to	to	PART
easat-9281	48	17	implement	implement	VERB
easat-9281	48	18	these	these	DET
easat-9281	48	19	strategies	strategy	NOUN
easat-9281	48	20	.	.	PUNCT
easat-9281	49	1	however	however	ADV
easat-9281	49	2	,	,	PUNCT
easat-9281	49	3	existing	exist	VERB
easat-9281	49	4	models	model	NOUN
easat-9281	49	5	still	still	ADV
easat-9281	49	6	have	have	VERB
easat-9281	49	7	limitations	limitation	NOUN
easat-9281	49	8	in	in	ADP
easat-9281	49	9	capturing	capture	VERB
easat-9281	49	10	emotional	emotional	ADJ
easat-9281	49	11	and	and	CCONJ
easat-9281	49	12	contextual	contextual	ADJ
easat-9281	49	13	data	datum	NOUN
easat-9281	49	14	,	,	PUNCT
easat-9281	49	15	highlighting	highlight	VERB
easat-9281	49	16	the	the	DET
easat-9281	49	17	need	need	NOUN
easat-9281	49	18	for	for	ADP
easat-9281	49	19	a	a	DET
easat-9281	49	20	more	more	ADV
easat-9281	49	21	advanced	advanced	ADJ
easat-9281	49	22	framework	framework	NOUN
easat-9281	49	23	.	.	PUNCT
easat-9281	50	1	2.1	2.1	NUM
easat-9281	50	2	.	.	PUNCT
easat-9281	50	3	personalization	personalization	NOUN
easat-9281	50	4	and	and	CCONJ
easat-9281	50	5	hyper	hyper	NOUN
easat-9281	50	6	-	-	NOUN
easat-9281	50	7	personalization	personalization	NOUN
easat-9281	50	8	according	accord	VERB
easat-9281	50	9	to	to	ADP
easat-9281	50	10	sunikka	sunikka	NOUN
easat-9281	50	11	and	and	CCONJ
easat-9281	50	12	bragge	bragge	ADV
easat-9281	50	13	[	[	X
easat-9281	50	14	1	1	NUM
easat-9281	50	15	]	]	X
easat-9281	50	16	personalization	personalization	NOUN
easat-9281	50	17	delivers	deliver	VERB
easat-9281	50	18	customers	customer	NOUN
easat-9281	50	19	the	the	DET
easat-9281	50	20	right	right	ADJ
easat-9281	50	21	products	product	NOUN
easat-9281	50	22	and	and	CCONJ
easat-9281	50	23	services	service	NOUN
easat-9281	50	24	at	at	ADP
easat-9281	50	25	the	the	DET
easat-9281	50	26	right	right	ADJ
easat-9281	50	27	time	time	NOUN
easat-9281	50	28	and	and	CCONJ
easat-9281	50	29	place	place	NOUN
easat-9281	50	30	.	.	PUNCT
easat-9281	51	1	with	with	ADP
easat-9281	51	2	the	the	DET
easat-9281	51	3	explosive	explosive	ADJ
easat-9281	51	4	growth	growth	NOUN
easat-9281	51	5	of	of	ADP
easat-9281	51	6	technology	technology	NOUN
easat-9281	51	7	,	,	PUNCT
easat-9281	51	8	this	this	DET
easat-9281	51	9	concept	concept	NOUN
easat-9281	51	10	has	have	AUX
easat-9281	51	11	been	be	AUX
easat-9281	51	12	expanded	expand	VERB
easat-9281	51	13	and	and	CCONJ
easat-9281	51	14	considered	consider	VERB
easat-9281	51	15	as	as	ADP
easat-9281	51	16	designing	design	VERB
easat-9281	51	17	a	a	DET
easat-9281	51	18	relevant	relevant	ADJ
easat-9281	51	19	,	,	PUNCT
easat-9281	51	20	personalized	personalized	ADJ
easat-9281	51	21	interaction	interaction	NOUN
easat-9281	51	22	to	to	PART
easat-9281	51	23	enhance	enhance	VERB
easat-9281	51	24	the	the	DET
easat-9281	51	25	customer	customer	NOUN
easat-9281	51	26	experience	experience	NOUN
easat-9281	52	1	[	[	X
easat-9281	52	2	2	2	NUM
easat-9281	52	3	,	,	PUNCT
easat-9281	52	4	3	3	NUM
easat-9281	52	5	]	]	PUNCT
easat-9281	52	6	.	.	PUNCT
easat-9281	53	1	personalization	personalization	NOUN
easat-9281	53	2	is	be	AUX
easat-9281	53	3	an	an	DET
easat-9281	53	4	important	important	ADJ
easat-9281	53	5	strategy	strategy	NOUN
easat-9281	53	6	,	,	PUNCT
easat-9281	53	7	using	use	VERB
easat-9281	53	8	insights	insight	NOUN
easat-9281	53	9	based	base	VERB
easat-9281	53	10	on	on	ADP
easat-9281	53	11	individual	individual	ADJ
easat-9281	53	12	customer	customer	NOUN
easat-9281	53	13	data	datum	NOUN
easat-9281	53	14	and	and	CCONJ
easat-9281	53	15	behavior	behavior	NOUN
easat-9281	53	16	to	to	PART
easat-9281	53	17	provide	provide	VERB
easat-9281	53	18	superior	superior	ADJ
easat-9281	53	19	and	and	CCONJ
easat-9281	53	20	relevant	relevant	ADJ
easat-9281	53	21	experiences	experience	NOUN
easat-9281	53	22	.	.	PUNCT
easat-9281	54	1	according	accord	VERB
easat-9281	54	2	to	to	ADP
easat-9281	54	3	lim	lim	PROPN
easat-9281	54	4	,	,	PUNCT
easat-9281	54	5	et	et	PROPN
easat-9281	54	6	al	al	PROPN
easat-9281	54	7	.	.	PUNCT
easat-9281	55	1	[	[	X
easat-9281	55	2	4	4	X
easat-9281	55	3	]	]	PUNCT
easat-9281	55	4	this	this	DET
easat-9281	55	5	process	process	NOUN
easat-9281	55	6	often	often	ADV
easat-9281	55	7	requires	require	VERB
easat-9281	55	8	active	active	ADJ
easat-9281	55	9	cooperation	cooperation	NOUN
easat-9281	55	10	from	from	ADP
easat-9281	55	11	customers	customer	NOUN
easat-9281	55	12	to	to	PART
easat-9281	55	13	co	co	VERB
easat-9281	55	14	-	-	VERB
easat-9281	55	15	create	create	VERB
easat-9281	55	16	personalized	personalized	ADJ
easat-9281	55	17	experiences	experience	NOUN
easat-9281	55	18	.	.	PUNCT
easat-9281	56	1	this	this	DET
easat-9281	56	2	cooperation	cooperation	NOUN
easat-9281	56	3	can	can	AUX
easat-9281	56	4	be	be	AUX
easat-9281	56	5	done	do	VERB
easat-9281	56	6	by	by	ADP
easat-9281	56	7	collecting	collect	VERB
easat-9281	56	8	and	and	CCONJ
easat-9281	56	9	analyzing	analyze	VERB
easat-9281	56	10	data	datum	NOUN
easat-9281	56	11	sources	source	NOUN
easat-9281	56	12	such	such	ADJ
easat-9281	56	13	as	as	ADP
easat-9281	56	14	customer	customer	NOUN
easat-9281	56	15	reviews	review	NOUN
easat-9281	56	16	,	,	PUNCT
easat-9281	56	17	shopping	shopping	NOUN
easat-9281	56	18	information	information	NOUN
easat-9281	56	19	,	,	PUNCT
easat-9281	56	20	and	and	CCONJ
easat-9281	56	21	social	social	ADJ
easat-9281	56	22	media	medium	NOUN
easat-9281	56	23	interactions	interaction	NOUN
easat-9281	56	24	.	.	PUNCT
easat-9281	57	1	these	these	DET
easat-9281	57	2	data	datum	NOUN
easat-9281	57	3	provide	provide	VERB
easat-9281	57	4	information	information	NOUN
easat-9281	57	5	about	about	ADP
easat-9281	57	6	needs	need	NOUN
easat-9281	57	7	and	and	CCONJ
easat-9281	57	8	preferences	preference	NOUN
easat-9281	57	9	and	and	CCONJ
easat-9281	57	10	support	support	VERB
easat-9281	57	11	the	the	DET
easat-9281	57	12	adjustment	adjustment	NOUN
easat-9281	57	13	of	of	ADP
easat-9281	57	14	products	product	NOUN
easat-9281	57	15	and	and	CCONJ
easat-9281	57	16	services	service	NOUN
easat-9281	57	17	to	to	PART
easat-9281	57	18	suit	suit	VERB
easat-9281	57	19	each	each	DET
easat-9281	57	20	customer	customer	NOUN
easat-9281	57	21	in	in	ADP
easat-9281	57	22	each	each	DET
easat-9281	57	23	specific	specific	ADJ
easat-9281	57	24	context	context	NOUN
easat-9281	57	25	.	.	PUNCT
easat-9281	58	1	270	270	NUM
easat-9281	58	2	edelweiss	edelweiss	PROPN
easat-9281	58	3	applied	apply	VERB
easat-9281	58	4	science	science	NOUN
easat-9281	58	5	and	and	CCONJ
easat-9281	58	6	technology	technology	NOUN
easat-9281	58	7	issn	issn	PROPN
easat-9281	58	8	:	:	PUNCT
easat-9281	58	9	2576	2576	NUM
easat-9281	58	10	-	-	SYM
easat-9281	58	11	8484	8484	NUM
easat-9281	58	12	vol	vol	NOUN
easat-9281	58	13	.	.	PROPN
easat-9281	59	1	9	9	NUM
easat-9281	59	2	,	,	PUNCT
easat-9281	59	3	no	no	INTJ
easat-9281	59	4	.	.	NOUN
easat-9281	59	5	8	8	NUM
easat-9281	59	6	:	:	PUNCT
easat-9281	59	7	268	268	NUM
easat-9281	59	8	-	-	SYM
easat-9281	59	9	278	278	NUM
easat-9281	59	10	,	,	PUNCT
easat-9281	59	11	2025	2025	NUM
easat-9281	59	12	doi	doi	NOUN
easat-9281	59	13	:	:	PUNCT
easat-9281	59	14	10.55214/2576	10.55214/2576	NUM
easat-9281	59	15	-	-	SYM
easat-9281	59	16	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	59	17	©	©	ADP
easat-9281	59	18	2025	2025	NUM
easat-9281	59	19	by	by	ADP
easat-9281	59	20	the	the	DET
easat-9281	59	21	authors	author	NOUN
easat-9281	59	22	;	;	PUNCT
easat-9281	59	23	licensee	licensee	PROPN
easat-9281	59	24	learning	learning	PROPN
easat-9281	59	25	gate	gate	PROPN
easat-9281	59	26	personalization	personalization	NOUN
easat-9281	59	27	,	,	PUNCT
easat-9281	59	28	therefore	therefore	ADV
easat-9281	59	29	,	,	PUNCT
easat-9281	59	30	plays	play	VERB
easat-9281	59	31	an	an	DET
easat-9281	59	32	important	important	ADJ
easat-9281	59	33	role	role	NOUN
easat-9281	59	34	in	in	ADP
easat-9281	59	35	improving	improve	VERB
easat-9281	59	36	customer	customer	NOUN
easat-9281	59	37	experience	experience	NOUN
easat-9281	59	38	quality	quality	NOUN
easat-9281	59	39	and	and	CCONJ
easat-9281	59	40	optimizing	optimize	VERB
easat-9281	59	41	business	business	NOUN
easat-9281	59	42	strategies	strategy	NOUN
easat-9281	59	43	'	'	PART
easat-9281	59	44	effectiveness	effectiveness	NOUN
easat-9281	59	45	.	.	PUNCT
easat-9281	60	1	the	the	DET
easat-9281	60	2	concept	concept	NOUN
easat-9281	60	3	of	of	ADP
easat-9281	60	4	personalization	personalization	NOUN
easat-9281	60	5	is	be	AUX
easat-9281	60	6	being	be	AUX
easat-9281	60	7	expanded	expand	VERB
easat-9281	60	8	into	into	ADP
easat-9281	60	9	hyper	hyper	NOUN
easat-9281	60	10	-	-	NOUN
easat-9281	60	11	personalization	personalization	NOUN
easat-9281	60	12	.	.	PUNCT
easat-9281	61	1	essential	essential	ADJ
easat-9281	61	2	personalization	personalization	NOUN
easat-9281	61	3	focuses	focus	VERB
easat-9281	61	4	on	on	ADP
easat-9281	61	5	adjusting	adjust	VERB
easat-9281	61	6	products	product	NOUN
easat-9281	61	7	or	or	CCONJ
easat-9281	61	8	services	service	NOUN
easat-9281	61	9	based	base	VERB
easat-9281	61	10	on	on	ADP
easat-9281	61	11	general	general	ADJ
easat-9281	61	12	information	information	NOUN
easat-9281	61	13	about	about	ADP
easat-9281	61	14	customers	customer	NOUN
easat-9281	61	15	,	,	PUNCT
easat-9281	61	16	such	such	ADJ
easat-9281	61	17	as	as	ADP
easat-9281	61	18	name	name	NOUN
easat-9281	61	19	,	,	PUNCT
easat-9281	61	20	geographic	geographic	ADJ
easat-9281	61	21	location	location	NOUN
easat-9281	61	22	,	,	PUNCT
easat-9281	61	23	or	or	CCONJ
easat-9281	61	24	shopping	shopping	NOUN
easat-9281	61	25	history	history	NOUN
easat-9281	61	26	.	.	PUNCT
easat-9281	62	1	meanwhile	meanwhile	ADV
easat-9281	62	2	,	,	PUNCT
easat-9281	62	3	hyper	hyper	NOUN
easat-9281	62	4	-	-	NOUN
easat-9281	62	5	personalization	personalization	NOUN
easat-9281	62	6	uses	use	VERB
easat-9281	62	7	advanced	advanced	ADJ
easat-9281	62	8	technologies	technology	NOUN
easat-9281	62	9	such	such	ADJ
easat-9281	62	10	as	as	ADP
easat-9281	62	11	artificial	artificial	ADJ
easat-9281	62	12	intelligence	intelligence	NOUN
easat-9281	62	13	(	(	PUNCT
easat-9281	62	14	ai	ai	NOUN
easat-9281	62	15	)	)	PUNCT
easat-9281	62	16	and	and	CCONJ
easat-9281	62	17	real	real	ADJ
easat-9281	62	18	-	-	PUNCT
easat-9281	62	19	time	time	NOUN
easat-9281	62	20	data	datum	NOUN
easat-9281	62	21	analysis	analysis	NOUN
easat-9281	62	22	better	well	ADJ
easat-9281	62	23	to	to	PART
easat-9281	62	24	understand	understand	VERB
easat-9281	62	25	customer	customer	NOUN
easat-9281	62	26	behavior	behavior	NOUN
easat-9281	62	27	,	,	PUNCT
easat-9281	62	28	emotions	emotion	NOUN
easat-9281	62	29	,	,	PUNCT
easat-9281	62	30	and	and	CCONJ
easat-9281	62	31	context	context	NOUN
easat-9281	62	32	.	.	PUNCT
easat-9281	63	1	hyper	hyper	NOUN
easat-9281	63	2	-	-	NOUN
easat-9281	63	3	personalization	personalization	NOUN
easat-9281	63	4	goes	go	VERB
easat-9281	63	5	beyond	beyond	ADP
easat-9281	63	6	meeting	meeting	NOUN
easat-9281	63	7	needs	need	VERB
easat-9281	63	8	to	to	ADP
easat-9281	63	9	anticipating	anticipate	VERB
easat-9281	63	10	customer	customer	NOUN
easat-9281	63	11	desires	desire	NOUN
easat-9281	63	12	and	and	CCONJ
easat-9281	63	13	creating	create	VERB
easat-9281	63	14	superior	superior	ADJ
easat-9281	63	15	and	and	CCONJ
easat-9281	63	16	unique	unique	ADJ
easat-9281	63	17	experiences	experience	NOUN
easat-9281	63	18	.	.	PUNCT
easat-9281	64	1	the	the	DET
easat-9281	64	2	key	key	ADJ
easat-9281	64	3	difference	difference	NOUN
easat-9281	64	4	lies	lie	VERB
easat-9281	64	5	in	in	ADP
easat-9281	64	6	the	the	DET
easat-9281	64	7	depth	depth	NOUN
easat-9281	64	8	of	of	ADP
easat-9281	64	9	data	datum	NOUN
easat-9281	64	10	used	use	VERB
easat-9281	64	11	and	and	CCONJ
easat-9281	64	12	the	the	DET
easat-9281	64	13	ability	ability	NOUN
easat-9281	64	14	to	to	PART
easat-9281	64	15	react	react	VERB
easat-9281	64	16	instantly	instantly	ADV
easat-9281	64	17	to	to	ADP
easat-9281	64	18	changes	change	NOUN
easat-9281	64	19	in	in	ADP
easat-9281	64	20	consumer	consumer	NOUN
easat-9281	64	21	behavior	behavior	NOUN
easat-9281	64	22	[	[	X
easat-9281	64	23	5	5	NUM
easat-9281	64	24	]	]	PUNCT
easat-9281	64	25	.	.	PUNCT
easat-9281	65	1	2.2	2.2	NUM
easat-9281	65	2	.	.	PUNCT
easat-9281	66	1	key	key	ADJ
easat-9281	66	2	components	component	NOUN
easat-9281	66	3	of	of	ADP
easat-9281	66	4	hyper	hyper	ADJ
easat-9281	66	5	-	-	ADJ
easat-9281	66	6	personalization	personalization	ADJ
easat-9281	66	7	hyper	hyper	NOUN
easat-9281	66	8	-	-	NOUN
easat-9281	66	9	personalization	personalization	NOUN
easat-9281	66	10	,	,	PUNCT
easat-9281	66	11	an	an	DET
easat-9281	66	12	advanced	advanced	ADJ
easat-9281	66	13	strategy	strategy	NOUN
easat-9281	66	14	to	to	PART
easat-9281	66	15	optimize	optimize	VERB
easat-9281	66	16	customer	customer	NOUN
easat-9281	66	17	experience	experience	NOUN
easat-9281	66	18	,	,	PUNCT
easat-9281	66	19	is	be	AUX
easat-9281	66	20	built	build	VERB
easat-9281	66	21	on	on	ADP
easat-9281	66	22	three	three	NUM
easat-9281	66	23	main	main	ADJ
easat-9281	66	24	components	component	NOUN
easat-9281	66	25	:	:	PUNCT
easat-9281	66	26	customer	customer	NOUN
easat-9281	66	27	data	data	PROPN
easat-9281	66	28	,	,	PUNCT
easat-9281	66	29	supporting	support	VERB
easat-9281	66	30	technology	technology	NOUN
easat-9281	66	31	,	,	PUNCT
easat-9281	66	32	and	and	CCONJ
easat-9281	66	33	business	business	NOUN
easat-9281	66	34	strategy	strategy	NOUN
easat-9281	66	35	.	.	PUNCT
easat-9281	67	1	first	first	ADV
easat-9281	67	2	,	,	PUNCT
easat-9281	67	3	customer	customer	NOUN
easat-9281	67	4	data	datum	NOUN
easat-9281	67	5	provides	provide	VERB
easat-9281	67	6	the	the	DET
easat-9281	67	7	information	information	NOUN
easat-9281	67	8	needed	need	VERB
easat-9281	67	9	to	to	PART
easat-9281	67	10	analyze	analyze	VERB
easat-9281	67	11	individual	individual	ADJ
easat-9281	67	12	behavior	behavior	NOUN
easat-9281	67	13	,	,	PUNCT
easat-9281	67	14	preferences	preference	NOUN
easat-9281	67	15	,	,	PUNCT
easat-9281	67	16	and	and	CCONJ
easat-9281	67	17	context	context	VERB
easat-9281	67	18	[	[	X
easat-9281	67	19	6	6	NUM
easat-9281	67	20	]	]	PUNCT
easat-9281	67	21	.	.	PUNCT
easat-9281	68	1	diverse	diverse	ADJ
easat-9281	68	2	data	datum	NOUN
easat-9281	68	3	sources	source	NOUN
easat-9281	68	4	,	,	PUNCT
easat-9281	68	5	including	include	VERB
easat-9281	68	6	purchase	purchase	NOUN
easat-9281	68	7	history	history	NOUN
easat-9281	68	8	,	,	PUNCT
easat-9281	68	9	social	social	ADJ
easat-9281	68	10	media	medium	NOUN
easat-9281	68	11	interactions	interaction	NOUN
easat-9281	68	12	,	,	PUNCT
easat-9281	68	13	and	and	CCONJ
easat-9281	68	14	real	real	ADJ
easat-9281	68	15	-	-	PUNCT
easat-9281	68	16	time	time	NOUN
easat-9281	68	17	data	datum	NOUN
easat-9281	68	18	,	,	PUNCT
easat-9281	68	19	allow	allow	VERB
easat-9281	68	20	businesses	business	NOUN
easat-9281	68	21	to	to	PART
easat-9281	68	22	build	build	VERB
easat-9281	68	23	comprehensive	comprehensive	ADJ
easat-9281	68	24	customer	customer	NOUN
easat-9281	68	25	profiles	profile	NOUN
easat-9281	68	26	and	and	CCONJ
easat-9281	68	27	predict	predict	VERB
easat-9281	68	28	future	future	ADJ
easat-9281	68	29	needs	need	NOUN
easat-9281	68	30	[	[	X
easat-9281	68	31	7	7	NUM
easat-9281	68	32	]	]	PUNCT
easat-9281	68	33	.	.	PUNCT
easat-9281	69	1	data	datum	NOUN
easat-9281	69	2	analytics	analytic	NOUN
easat-9281	69	3	help	help	VERB
easat-9281	69	4	personalize	personalize	VERB
easat-9281	69	5	products	product	NOUN
easat-9281	69	6	and	and	CCONJ
easat-9281	69	7	services	service	NOUN
easat-9281	69	8	and	and	CCONJ
easat-9281	69	9	increase	increase	VERB
easat-9281	69	10	customer	customer	NOUN
easat-9281	69	11	engagement	engagement	NOUN
easat-9281	69	12	and	and	CCONJ
easat-9281	69	13	satisfaction	satisfaction	NOUN
easat-9281	69	14	.	.	PUNCT
easat-9281	70	1	among	among	ADP
easat-9281	70	2	the	the	DET
easat-9281	70	3	key	key	ADJ
easat-9281	70	4	components	component	NOUN
easat-9281	70	5	of	of	ADP
easat-9281	70	6	hyper	hyper	NOUN
easat-9281	70	7	-	-	NOUN
easat-9281	70	8	personalization	personalization	NOUN
easat-9281	70	9	,	,	PUNCT
easat-9281	70	10	the	the	DET
easat-9281	70	11	data	data	NOUN
easat-9281	70	12	platform	platform	NOUN
easat-9281	70	13	serves	serve	VERB
easat-9281	70	14	as	as	ADP
easat-9281	70	15	the	the	DET
easat-9281	70	16	starting	starting	NOUN
easat-9281	70	17	point	point	NOUN
easat-9281	70	18	,	,	PUNCT
easat-9281	70	19	as	as	SCONJ
easat-9281	70	20	the	the	DET
easat-9281	70	21	ability	ability	NOUN
easat-9281	70	22	to	to	PART
easat-9281	70	23	respond	respond	VERB
easat-9281	70	24	quickly	quickly	ADV
easat-9281	70	25	and	and	CCONJ
easat-9281	70	26	accurately	accurately	ADV
easat-9281	70	27	to	to	ADP
easat-9281	70	28	customers	customer	NOUN
easat-9281	70	29	is	be	AUX
easat-9281	70	30	a	a	DET
easat-9281	70	31	prerequisite	prerequisite	NOUN
easat-9281	70	32	for	for	ADP
easat-9281	70	33	building	build	VERB
easat-9281	70	34	deeply	deeply	ADV
easat-9281	70	35	personalized	personalize	VERB
easat-9281	70	36	experiences	experience	NOUN
easat-9281	70	37	.	.	PUNCT
easat-9281	71	1	the	the	DET
easat-9281	71	2	remaining	remain	VERB
easat-9281	71	3	components	component	NOUN
easat-9281	71	4	all	all	PRON
easat-9281	71	5	depend	depend	VERB
easat-9281	71	6	on	on	ADP
easat-9281	71	7	input	input	NOUN
easat-9281	71	8	data	datum	NOUN
easat-9281	71	9	to	to	PART
easat-9281	71	10	ensure	ensure	VERB
easat-9281	71	11	effectiveness	effectiveness	NOUN
easat-9281	71	12	.	.	PUNCT
easat-9281	72	1	the	the	DET
easat-9281	72	2	synchronous	synchronous	ADJ
easat-9281	72	3	combination	combination	NOUN
easat-9281	72	4	of	of	ADP
easat-9281	72	5	these	these	DET
easat-9281	72	6	components	component	NOUN
easat-9281	72	7	creates	create	VERB
easat-9281	72	8	a	a	DET
easat-9281	72	9	unique	unique	ADJ
easat-9281	72	10	experience	experience	NOUN
easat-9281	72	11	and	and	CCONJ
easat-9281	72	12	optimizes	optimize	VERB
easat-9281	72	13	customer	customer	NOUN
easat-9281	72	14	engagement	engagement	NOUN
easat-9281	72	15	and	and	CCONJ
easat-9281	72	16	satisfaction	satisfaction	NOUN
easat-9281	72	17	.	.	PUNCT
easat-9281	73	1	therefore	therefore	ADV
easat-9281	73	2	,	,	PUNCT
easat-9281	73	3	the	the	DET
easat-9281	73	4	data	data	NOUN
easat-9281	73	5	platform	platform	NOUN
easat-9281	73	6	is	be	AUX
easat-9281	73	7	a	a	DET
easat-9281	73	8	core	core	NOUN
easat-9281	73	9	component	component	NOUN
easat-9281	73	10	in	in	ADP
easat-9281	73	11	successfully	successfully	ADV
easat-9281	73	12	implementing	implement	VERB
easat-9281	73	13	a	a	DET
easat-9281	73	14	hyper	hyper	ADJ
easat-9281	73	15	-	-	ADJ
easat-9281	73	16	personalization	personalization	NOUN
easat-9281	73	17	strategy	strategy	NOUN
easat-9281	73	18	.	.	PUNCT
easat-9281	74	1	the	the	DET
easat-9281	74	2	second	second	ADJ
easat-9281	74	3	component	component	NOUN
easat-9281	74	4	,	,	PUNCT
easat-9281	74	5	supporting	support	VERB
easat-9281	74	6	technology	technology	NOUN
easat-9281	74	7	,	,	PUNCT
easat-9281	74	8	is	be	AUX
easat-9281	74	9	the	the	DET
easat-9281	74	10	factor	factor	NOUN
easat-9281	74	11	that	that	PRON
easat-9281	74	12	drives	drive	VERB
easat-9281	74	13	the	the	DET
easat-9281	74	14	effectiveness	effectiveness	NOUN
easat-9281	74	15	of	of	ADP
easat-9281	74	16	hyperpersonalization	hyperpersonalization	NOUN
easat-9281	74	17	.	.	PUNCT
easat-9281	75	1	customer	customer	NOUN
easat-9281	75	2	relationship	relationship	NOUN
easat-9281	75	3	management	management	NOUN
easat-9281	75	4	platforms	platform	NOUN
easat-9281	75	5	,	,	PUNCT
easat-9281	75	6	ai	ai	VERB
easat-9281	75	7	,	,	PUNCT
easat-9281	75	8	and	and	CCONJ
easat-9281	75	9	predictive	predictive	ADJ
easat-9281	75	10	analytics	analytic	NOUN
easat-9281	75	11	tools	tool	NOUN
easat-9281	75	12	play	play	VERB
easat-9281	75	13	an	an	DET
easat-9281	75	14	important	important	ADJ
easat-9281	75	15	role	role	NOUN
easat-9281	75	16	in	in	ADP
easat-9281	75	17	processing	process	VERB
easat-9281	75	18	large	large	ADJ
easat-9281	75	19	volumes	volume	NOUN
easat-9281	75	20	of	of	ADP
easat-9281	75	21	data	datum	NOUN
easat-9281	75	22	and	and	CCONJ
easat-9281	75	23	generating	generate	VERB
easat-9281	75	24	appropriate	appropriate	ADJ
easat-9281	75	25	recommendations	recommendation	NOUN
easat-9281	75	26	[	[	X
easat-9281	75	27	4	4	NUM
easat-9281	75	28	]	]	PUNCT
easat-9281	75	29	.	.	PUNCT
easat-9281	76	1	ai	ai	AUX
easat-9281	76	2	technology	technology	NOUN
easat-9281	76	3	,	,	PUNCT
easat-9281	76	4	in	in	ADP
easat-9281	76	5	particular	particular	ADJ
easat-9281	76	6	,	,	PUNCT
easat-9281	76	7	enables	enable	VERB
easat-9281	76	8	real	real	ADJ
easat-9281	76	9	-	-	PUNCT
easat-9281	76	10	time	time	NOUN
easat-9281	76	11	analysis	analysis	NOUN
easat-9281	76	12	of	of	ADP
easat-9281	76	13	customer	customer	NOUN
easat-9281	76	14	behavior	behavior	NOUN
easat-9281	76	15	,	,	PUNCT
easat-9281	76	16	thereby	thereby	ADV
easat-9281	76	17	improving	improve	VERB
easat-9281	76	18	the	the	DET
easat-9281	76	19	timeliness	timeliness	NOUN
easat-9281	76	20	and	and	CCONJ
easat-9281	76	21	accuracy	accuracy	NOUN
easat-9281	76	22	of	of	ADP
easat-9281	76	23	personalization	personalization	NOUN
easat-9281	76	24	strategies	strategy	NOUN
easat-9281	76	25	.	.	PUNCT
easat-9281	77	1	furthermore	furthermore	ADV
easat-9281	77	2	,	,	PUNCT
easat-9281	77	3	automation	automation	NOUN
easat-9281	77	4	tools	tool	NOUN
easat-9281	77	5	such	such	ADJ
easat-9281	77	6	as	as	ADP
easat-9281	77	7	chatbots	chatbot	NOUN
easat-9281	77	8	and	and	CCONJ
easat-9281	77	9	virtual	virtual	ADJ
easat-9281	77	10	assistants	assistant	NOUN
easat-9281	77	11	help	help	VERB
easat-9281	77	12	businesses	business	NOUN
easat-9281	77	13	engage	engage	VERB
easat-9281	77	14	with	with	ADP
easat-9281	77	15	customers	customer	NOUN
easat-9281	77	16	continuously	continuously	ADV
easat-9281	77	17	and	and	CCONJ
easat-9281	77	18	personalize	personalize	VERB
easat-9281	77	19	experiences	experience	NOUN
easat-9281	77	20	according	accord	VERB
easat-9281	77	21	to	to	ADP
easat-9281	77	22	specific	specific	ADJ
easat-9281	77	23	contexts	contexts	NOUN
easat-9281	77	24	.	.	PUNCT
easat-9281	78	1	finally	finally	ADV
easat-9281	78	2	,	,	PUNCT
easat-9281	78	3	business	business	NOUN
easat-9281	78	4	strategy	strategy	NOUN
easat-9281	78	5	is	be	AUX
easat-9281	78	6	the	the	DET
easat-9281	78	7	guiding	guide	VERB
easat-9281	78	8	factor	factor	NOUN
easat-9281	78	9	,	,	PUNCT
easat-9281	78	10	ensuring	ensure	VERB
easat-9281	78	11	that	that	SCONJ
easat-9281	78	12	hyper	hyper	NOUN
easat-9281	78	13	-	-	NOUN
easat-9281	78	14	personalization	personalization	NOUN
easat-9281	78	15	is	be	AUX
easat-9281	78	16	integrated	integrate	VERB
easat-9281	78	17	into	into	ADP
easat-9281	78	18	the	the	DET
easat-9281	78	19	business	business	NOUN
easat-9281	78	20	's	's	PART
easat-9281	78	21	overall	overall	ADJ
easat-9281	78	22	goals	goal	NOUN
easat-9281	78	23	[	[	X
easat-9281	78	24	7	7	NUM
easat-9281	78	25	]	]	PUNCT
easat-9281	78	26	.	.	PUNCT
easat-9281	79	1	personalization	personalization	NOUN
easat-9281	79	2	is	be	AUX
easat-9281	79	3	used	use	VERB
easat-9281	79	4	as	as	ADP
easat-9281	79	5	a	a	DET
easat-9281	79	6	marketing	marketing	NOUN
easat-9281	79	7	tool	tool	NOUN
easat-9281	79	8	and	and	CCONJ
easat-9281	79	9	becomes	become	VERB
easat-9281	79	10	part	part	NOUN
easat-9281	79	11	of	of	ADP
easat-9281	79	12	a	a	DET
easat-9281	79	13	long	long	ADJ
easat-9281	79	14	-	-	PUNCT
easat-9281	79	15	term	term	NOUN
easat-9281	79	16	strategy	strategy	NOUN
easat-9281	79	17	to	to	PART
easat-9281	79	18	increase	increase	VERB
easat-9281	79	19	customer	customer	NOUN
easat-9281	79	20	lifetime	lifetime	NOUN
easat-9281	79	21	value	value	NOUN
easat-9281	79	22	and	and	CCONJ
easat-9281	79	23	optimize	optimize	VERB
easat-9281	79	24	profits	profit	NOUN
easat-9281	79	25	.	.	PUNCT
easat-9281	80	1	businesses	business	NOUN
easat-9281	80	2	that	that	PRON
easat-9281	80	3	are	be	AUX
easat-9281	80	4	successful	successful	ADJ
easat-9281	80	5	in	in	ADP
easat-9281	80	6	hyper	hyper	NOUN
easat-9281	80	7	-	-	NOUN
easat-9281	80	8	personalization	personalization	NOUN
easat-9281	80	9	have	have	AUX
easat-9281	80	10	clearly	clearly	ADV
easat-9281	80	11	defined	define	VERB
easat-9281	80	12	business	business	NOUN
easat-9281	80	13	goals	goal	NOUN
easat-9281	80	14	,	,	PUNCT
easat-9281	80	15	such	such	ADJ
easat-9281	80	16	as	as	ADP
easat-9281	80	17	increasing	increase	VERB
easat-9281	80	18	conversion	conversion	NOUN
easat-9281	80	19	rates	rate	NOUN
easat-9281	80	20	,	,	PUNCT
easat-9281	80	21	improving	improve	VERB
easat-9281	80	22	loyalty	loyalty	NOUN
easat-9281	80	23	,	,	PUNCT
easat-9281	80	24	and	and	CCONJ
easat-9281	80	25	building	building	NOUN
easat-9281	80	26	brands	brand	NOUN
easat-9281	80	27	through	through	ADP
easat-9281	80	28	unique	unique	ADJ
easat-9281	80	29	customer	customer	NOUN
easat-9281	80	30	experiences	experience	NOUN
easat-9281	80	31	.	.	PUNCT
easat-9281	81	1	combining	combine	VERB
easat-9281	81	2	customer	customer	NOUN
easat-9281	81	3	data	datum	NOUN
easat-9281	81	4	,	,	PUNCT
easat-9281	81	5	supporting	support	VERB
easat-9281	81	6	technology	technology	NOUN
easat-9281	81	7	,	,	PUNCT
easat-9281	81	8	and	and	CCONJ
easat-9281	81	9	business	business	NOUN
easat-9281	81	10	strategy	strategy	NOUN
easat-9281	81	11	creates	create	VERB
easat-9281	81	12	a	a	DET
easat-9281	81	13	comprehensive	comprehensive	ADJ
easat-9281	81	14	hyper	hyper	ADJ
easat-9281	81	15	-	-	ADJ
easat-9281	81	16	personalization	personalization	ADJ
easat-9281	81	17	ecosystem	ecosystem	NOUN
easat-9281	81	18	.	.	PUNCT
easat-9281	82	1	these	these	DET
easat-9281	82	2	components	component	NOUN
easat-9281	82	3	operate	operate	VERB
easat-9281	82	4	independently	independently	ADV
easat-9281	82	5	and	and	CCONJ
easat-9281	82	6	interact	interact	VERB
easat-9281	82	7	with	with	ADP
easat-9281	82	8	each	each	DET
easat-9281	82	9	other	other	ADJ
easat-9281	82	10	,	,	PUNCT
easat-9281	82	11	ensuring	ensure	VERB
easat-9281	82	12	the	the	DET
easat-9281	82	13	synchronization	synchronization	NOUN
easat-9281	82	14	and	and	CCONJ
easat-9281	82	15	effectiveness	effectiveness	NOUN
easat-9281	82	16	of	of	ADP
easat-9281	82	17	the	the	DET
easat-9281	82	18	strategy	strategy	NOUN
easat-9281	82	19	.	.	PUNCT
easat-9281	83	1	in	in	ADP
easat-9281	83	2	today	today	NOUN
easat-9281	83	3	's	's	PART
easat-9281	83	4	competitive	competitive	ADJ
easat-9281	83	5	environment	environment	NOUN
easat-9281	83	6	,	,	PUNCT
easat-9281	83	7	how	how	SCONJ
easat-9281	83	8	well	well	ADV
easat-9281	83	9	a	a	DET
easat-9281	83	10	business	business	NOUN
easat-9281	83	11	can	can	AUX
easat-9281	83	12	exploit	exploit	VERB
easat-9281	83	13	the	the	DET
easat-9281	83	14	potential	potential	NOUN
easat-9281	83	15	of	of	ADP
easat-9281	83	16	these	these	DET
easat-9281	83	17	factors	factor	NOUN
easat-9281	83	18	will	will	AUX
easat-9281	83	19	determine	determine	VERB
easat-9281	83	20	its	its	PRON
easat-9281	83	21	ability	ability	NOUN
easat-9281	83	22	to	to	PART
easat-9281	83	23	succeed	succeed	VERB
easat-9281	83	24	in	in	ADP
easat-9281	83	25	building	building	NOUN
easat-9281	83	26	loyalty	loyalty	NOUN
easat-9281	83	27	and	and	CCONJ
easat-9281	83	28	enhancing	enhance	VERB
easat-9281	83	29	customer	customer	NOUN
easat-9281	83	30	value	value	NOUN
easat-9281	83	31	[	[	X
easat-9281	83	32	8	8	NUM
easat-9281	83	33	,	,	PUNCT
easat-9281	83	34	9	9	NUM
easat-9281	83	35	]	]	PUNCT
easat-9281	83	36	.	.	PUNCT
easat-9281	84	1	2.3	2.3	NUM
easat-9281	84	2	.	.	PUNCT
easat-9281	85	1	personalized	personalize	VERB
easat-9281	85	2	maturity	maturity	NOUN
easat-9281	85	3	models	model	NOUN
easat-9281	85	4	maturity	maturity	NOUN
easat-9281	85	5	models	model	NOUN
easat-9281	85	6	are	be	AUX
easat-9281	85	7	conceptual	conceptual	ADJ
easat-9281	85	8	frameworks	framework	NOUN
easat-9281	85	9	that	that	PRON
easat-9281	85	10	define	define	VERB
easat-9281	85	11	progressive	progressive	ADJ
easat-9281	85	12	stages	stage	NOUN
easat-9281	85	13	of	of	ADP
easat-9281	85	14	development	development	NOUN
easat-9281	85	15	within	within	ADP
easat-9281	85	16	organizational	organizational	ADJ
easat-9281	85	17	processes	process	NOUN
easat-9281	85	18	,	,	PUNCT
easat-9281	85	19	systems	system	NOUN
easat-9281	85	20	,	,	PUNCT
easat-9281	85	21	or	or	CCONJ
easat-9281	85	22	competencies	competency	NOUN
easat-9281	85	23	,	,	PUNCT
easat-9281	85	24	providing	provide	VERB
easat-9281	85	25	a	a	DET
easat-9281	85	26	basis	basis	NOUN
easat-9281	85	27	for	for	ADP
easat-9281	85	28	evaluation	evaluation	NOUN
easat-9281	85	29	and	and	CCONJ
easat-9281	85	30	improvement	improvement	NOUN
easat-9281	85	31	.	.	PUNCT
easat-9281	86	1	they	they	PRON
easat-9281	86	2	play	play	VERB
easat-9281	86	3	a	a	DET
easat-9281	86	4	vital	vital	ADJ
easat-9281	86	5	role	role	NOUN
easat-9281	86	6	in	in	ADP
easat-9281	86	7	strategic	strategic	ADJ
easat-9281	86	8	planning	planning	NOUN
easat-9281	86	9	by	by	ADP
easat-9281	86	10	enabling	enable	VERB
easat-9281	86	11	organizations	organization	NOUN
easat-9281	86	12	to	to	PART
easat-9281	86	13	assess	assess	VERB
easat-9281	86	14	current	current	ADJ
easat-9281	86	15	capabilities	capability	NOUN
easat-9281	86	16	,	,	PUNCT
easat-9281	86	17	identify	identify	VERB
easat-9281	86	18	performance	performance	NOUN
easat-9281	86	19	gaps	gap	NOUN
easat-9281	86	20	,	,	PUNCT
easat-9281	86	21	and	and	CCONJ
easat-9281	86	22	implement	implement	VERB
easat-9281	86	23	targeted	target	VERB
easat-9281	86	24	development	development	NOUN
easat-9281	86	25	initiatives	initiative	NOUN
easat-9281	86	26	.	.	PUNCT
easat-9281	87	1	maturity	maturity	NOUN
easat-9281	87	2	models	model	NOUN
easat-9281	87	3	offer	offer	VERB
easat-9281	87	4	several	several	ADJ
easat-9281	87	5	benefits	benefit	NOUN
easat-9281	87	6	,	,	PUNCT
easat-9281	87	7	including	include	VERB
easat-9281	87	8	enhanced	enhance	VERB
easat-9281	87	9	process	process	NOUN
easat-9281	87	10	efficiency	efficiency	NOUN
easat-9281	87	11	,	,	PUNCT
easat-9281	87	12	risk	risk	NOUN
easat-9281	87	13	reduction	reduction	NOUN
easat-9281	87	14	,	,	PUNCT
easat-9281	87	15	and	and	CCONJ
easat-9281	87	16	alignment	alignment	NOUN
easat-9281	87	17	with	with	ADP
easat-9281	87	18	industry	industry	NOUN
easat-9281	87	19	best	good	ADJ
easat-9281	87	20	practices	practice	NOUN
easat-9281	87	21	.	.	PUNCT
easat-9281	88	1	recent	recent	ADJ
easat-9281	88	2	research	research	NOUN
easat-9281	88	3	trends	trend	NOUN
easat-9281	88	4	focus	focus	VERB
easat-9281	88	5	on	on	ADP
easat-9281	88	6	adapting	adapt	VERB
easat-9281	88	7	maturity	maturity	NOUN
easat-9281	88	8	models	model	NOUN
easat-9281	88	9	to	to	ADP
easat-9281	88	10	emerging	emerge	VERB
easat-9281	88	11	fields	field	NOUN
easat-9281	88	12	such	such	ADJ
easat-9281	88	13	as	as	ADP
easat-9281	88	14	digital	digital	ADJ
easat-9281	88	15	transformation	transformation	NOUN
easat-9281	88	16	,	,	PUNCT
easat-9281	88	17	data	data	NOUN
easat-9281	88	18	governance	governance	NOUN
easat-9281	88	19	,	,	PUNCT
easat-9281	88	20	and	and	CCONJ
easat-9281	88	21	sustainability	sustainability	NOUN
easat-9281	88	22	,	,	PUNCT
easat-9281	88	23	highlighting	highlight	VERB
easat-9281	88	24	their	their	PRON
easat-9281	88	25	relevance	relevance	NOUN
easat-9281	88	26	in	in	ADP
easat-9281	88	27	dynamic	dynamic	ADJ
easat-9281	88	28	271	271	NUM
easat-9281	88	29	edelweiss	edelweiss	PROPN
easat-9281	88	30	applied	apply	VERB
easat-9281	88	31	science	science	NOUN
easat-9281	88	32	and	and	CCONJ
easat-9281	88	33	technology	technology	NOUN
easat-9281	88	34	issn	issn	PROPN
easat-9281	88	35	:	:	PUNCT
easat-9281	88	36	2576	2576	NUM
easat-9281	88	37	-	-	SYM
easat-9281	88	38	8484	8484	NUM
easat-9281	88	39	vol	vol	NOUN
easat-9281	88	40	.	.	PROPN
easat-9281	89	1	9	9	NUM
easat-9281	89	2	,	,	PUNCT
easat-9281	89	3	no	no	INTJ
easat-9281	89	4	.	.	NOUN
easat-9281	89	5	8	8	NUM
easat-9281	89	6	:	:	PUNCT
easat-9281	89	7	268	268	NUM
easat-9281	89	8	-	-	SYM
easat-9281	89	9	278	278	NUM
easat-9281	89	10	,	,	PUNCT
easat-9281	89	11	2025	2025	NUM
easat-9281	89	12	doi	doi	NOUN
easat-9281	89	13	:	:	PUNCT
easat-9281	89	14	10.55214/2576	10.55214/2576	NUM
easat-9281	89	15	-	-	SYM
easat-9281	89	16	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	89	17	©	©	ADP
easat-9281	89	18	2025	2025	NUM
easat-9281	89	19	by	by	ADP
easat-9281	89	20	the	the	DET
easat-9281	89	21	authors	author	NOUN
easat-9281	89	22	;	;	PUNCT
easat-9281	89	23	licensee	licensee	PROPN
easat-9281	89	24	learning	learn	VERB
easat-9281	89	25	gate	gate	NOUN
easat-9281	89	26	environments	environment	NOUN
easat-9281	89	27	.	.	PUNCT
easat-9281	90	1	these	these	DET
easat-9281	90	2	models	model	NOUN
easat-9281	90	3	are	be	AUX
easat-9281	90	4	increasingly	increasingly	ADV
easat-9281	90	5	applied	apply	VERB
easat-9281	90	6	across	across	ADP
easat-9281	90	7	various	various	ADJ
easat-9281	90	8	sectors	sector	NOUN
easat-9281	90	9	to	to	PART
easat-9281	90	10	support	support	VERB
easat-9281	90	11	continuous	continuous	ADJ
easat-9281	90	12	improvement	improvement	NOUN
easat-9281	90	13	and	and	CCONJ
easat-9281	90	14	drive	drive	VERB
easat-9281	90	15	evidence	evidence	NOUN
easat-9281	90	16	-	-	PUNCT
easat-9281	90	17	based	base	VERB
easat-9281	90	18	management	management	NOUN
easat-9281	90	19	[	[	X
easat-9281	90	20	10	10	NUM
easat-9281	90	21	]	]	PUNCT
easat-9281	90	22	.	.	PUNCT
easat-9281	91	1	pmm	pmm	PROPN
easat-9281	91	2	provide	provide	VERB
easat-9281	91	3	a	a	DET
easat-9281	91	4	framework	framework	NOUN
easat-9281	91	5	for	for	ADP
easat-9281	91	6	assessing	assess	VERB
easat-9281	91	7	a	a	DET
easat-9281	91	8	business	business	NOUN
easat-9281	91	9	's	's	PART
easat-9281	91	10	ability	ability	NOUN
easat-9281	91	11	to	to	PART
easat-9281	91	12	implement	implement	VERB
easat-9281	91	13	personalization	personalization	NOUN
easat-9281	91	14	strategies	strategy	NOUN
easat-9281	91	15	to	to	PART
easat-9281	91	16	improve	improve	VERB
easat-9281	91	17	customer	customer	NOUN
easat-9281	91	18	experience	experience	NOUN
easat-9281	91	19	.	.	PUNCT
easat-9281	92	1	these	these	DET
easat-9281	92	2	models	model	NOUN
easat-9281	92	3	help	help	VERB
easat-9281	92	4	measure	measure	VERB
easat-9281	92	5	the	the	DET
easat-9281	92	6	maturity	maturity	NOUN
easat-9281	92	7	level	level	NOUN
easat-9281	92	8	of	of	ADP
easat-9281	92	9	a	a	DET
easat-9281	92	10	business	business	NOUN
easat-9281	92	11	in	in	ADP
easat-9281	92	12	collecting	collect	VERB
easat-9281	92	13	and	and	CCONJ
easat-9281	92	14	analyzing	analyze	VERB
easat-9281	92	15	customer	customer	NOUN
easat-9281	92	16	data	datum	NOUN
easat-9281	92	17	and	and	CCONJ
easat-9281	92	18	creating	create	VERB
easat-9281	92	19	personalized	personalized	ADJ
easat-9281	92	20	interactions	interaction	NOUN
easat-9281	92	21	.	.	PUNCT
easat-9281	93	1	most	most	ADJ
easat-9281	93	2	of	of	ADP
easat-9281	93	3	these	these	DET
easat-9281	93	4	models	model	NOUN
easat-9281	93	5	are	be	AUX
easat-9281	93	6	used	use	VERB
easat-9281	93	7	by	by	ADP
easat-9281	93	8	businesses	business	NOUN
easat-9281	93	9	that	that	PRON
easat-9281	93	10	specialize	specialize	VERB
easat-9281	93	11	in	in	ADP
easat-9281	93	12	researching	research	VERB
easat-9281	93	13	or	or	CCONJ
easat-9281	93	14	implementing	implement	VERB
easat-9281	93	15	consulting	consulting	NOUN
easat-9281	93	16	solutions	solution	NOUN
easat-9281	93	17	for	for	ADP
easat-9281	93	18	applying	apply	VERB
easat-9281	93	19	technology	technology	NOUN
easat-9281	93	20	in	in	ADP
easat-9281	93	21	personalizing	personalize	VERB
easat-9281	93	22	products	product	NOUN
easat-9281	93	23	and	and	CCONJ
easat-9281	93	24	services	service	NOUN
easat-9281	93	25	.	.	PUNCT
easat-9281	94	1	forrester	forrester	PROPN
easat-9281	94	2	,	,	PUNCT
easat-9281	94	3	one	one	NUM
easat-9281	94	4	of	of	ADP
easat-9281	94	5	the	the	DET
easat-9281	94	6	world	world	NOUN
easat-9281	94	7	's	's	PART
easat-9281	94	8	leading	lead	VERB
easat-9281	94	9	research	research	NOUN
easat-9281	94	10	and	and	CCONJ
easat-9281	94	11	consulting	consulting	NOUN
easat-9281	94	12	organizations	organization	NOUN
easat-9281	94	13	,	,	PUNCT
easat-9281	94	14	provides	provide	VERB
easat-9281	94	15	information	information	NOUN
easat-9281	94	16	,	,	PUNCT
easat-9281	94	17	analysis	analysis	NOUN
easat-9281	94	18	,	,	PUNCT
easat-9281	94	19	and	and	CCONJ
easat-9281	94	20	strategic	strategic	ADJ
easat-9281	94	21	consulting	consulting	NOUN
easat-9281	94	22	in	in	ADP
easat-9281	94	23	business	business	NOUN
easat-9281	94	24	and	and	CCONJ
easat-9281	94	25	technology	technology	NOUN
easat-9281	94	26	.	.	PUNCT
easat-9281	95	1	forrester	forrester	PROPN
easat-9281	95	2	introduced	introduce	VERB
easat-9281	95	3	a	a	DET
easat-9281	95	4	model	model	NOUN
easat-9281	95	5	for	for	ADP
easat-9281	95	6	measuring	measure	VERB
easat-9281	95	7	and	and	CCONJ
easat-9281	95	8	evaluating	evaluate	VERB
easat-9281	95	9	personalization	personalization	NOUN
easat-9281	95	10	maturity	maturity	NOUN
easat-9281	95	11	by	by	ADP
easat-9281	95	12	assessing	assess	VERB
easat-9281	95	13	a	a	DET
easat-9281	95	14	business	business	NOUN
easat-9281	95	15	's	's	PART
easat-9281	95	16	capabilities	capability	NOUN
easat-9281	95	17	through	through	ADP
easat-9281	95	18	five	five	NUM
easat-9281	95	19	levels	level	NOUN
easat-9281	95	20	:	:	PUNCT
easat-9281	95	21	initiate	initiate	VERB
easat-9281	95	22	,	,	PUNCT
easat-9281	95	23	experiment	experiment	NOUN
easat-9281	95	24	,	,	PUNCT
easat-9281	95	25	scale	scale	NOUN
easat-9281	95	26	,	,	PUNCT
easat-9281	95	27	optimize	optimize	NOUN
easat-9281	95	28	,	,	PUNCT
easat-9281	95	29	and	and	CCONJ
easat-9281	95	30	transform	transform	VERB
easat-9281	95	31	[	[	X
easat-9281	95	32	11	11	NUM
easat-9281	95	33	]	]	PUNCT
easat-9281	95	34	.	.	PUNCT
easat-9281	96	1	these	these	DET
easat-9281	96	2	levels	level	NOUN
easat-9281	96	3	measure	measure	VERB
easat-9281	96	4	a	a	DET
easat-9281	96	5	company	company	NOUN
easat-9281	96	6	's	's	PART
easat-9281	96	7	ability	ability	NOUN
easat-9281	96	8	to	to	PART
easat-9281	96	9	use	use	VERB
easat-9281	96	10	data	datum	NOUN
easat-9281	96	11	and	and	CCONJ
easat-9281	96	12	technology	technology	NOUN
easat-9281	96	13	to	to	PART
easat-9281	96	14	understand	understand	VERB
easat-9281	96	15	customers	customer	NOUN
easat-9281	96	16	and	and	CCONJ
easat-9281	96	17	improve	improve	VERB
easat-9281	96	18	experiences	experience	NOUN
easat-9281	96	19	.	.	PUNCT
easat-9281	97	1	the	the	DET
easat-9281	97	2	model	model	NOUN
easat-9281	97	3	emphasizes	emphasize	VERB
easat-9281	97	4	transitioning	transition	VERB
easat-9281	97	5	from	from	ADP
easat-9281	97	6	essential	essential	ADJ
easat-9281	97	7	personalization	personalization	NOUN
easat-9281	97	8	solutions	solution	NOUN
easat-9281	97	9	to	to	ADP
easat-9281	97	10	integrating	integrate	VERB
easat-9281	97	11	data	datum	NOUN
easat-9281	97	12	and	and	CCONJ
easat-9281	97	13	ai	ai	VERB
easat-9281	97	14	to	to	PART
easat-9281	97	15	optimize	optimize	VERB
easat-9281	97	16	processes	process	NOUN
easat-9281	97	17	.	.	PUNCT
easat-9281	98	1	this	this	DET
easat-9281	98	2	approach	approach	NOUN
easat-9281	98	3	is	be	AUX
easat-9281	98	4	particularly	particularly	ADV
easat-9281	98	5	suitable	suitable	ADJ
easat-9281	98	6	for	for	ADP
easat-9281	98	7	large	large	ADJ
easat-9281	98	8	enterprises	enterprise	NOUN
easat-9281	98	9	aiming	aim	VERB
easat-9281	98	10	to	to	PART
easat-9281	98	11	gain	gain	VERB
easat-9281	98	12	a	a	DET
easat-9281	98	13	competitive	competitive	ADJ
easat-9281	98	14	edge	edge	NOUN
easat-9281	98	15	through	through	ADP
easat-9281	98	16	personalization	personalization	NOUN
easat-9281	98	17	strategies	strategy	NOUN
easat-9281	98	18	.	.	PUNCT
easat-9281	99	1	accenture	accenture	NOUN
easat-9281	99	2	,	,	PUNCT
easat-9281	99	3	another	another	DET
easat-9281	99	4	leading	lead	VERB
easat-9281	99	5	global	global	ADJ
easat-9281	99	6	professional	professional	ADJ
easat-9281	99	7	services	service	NOUN
easat-9281	99	8	company	company	NOUN
easat-9281	99	9	,	,	PUNCT
easat-9281	99	10	provides	provide	VERB
easat-9281	99	11	strategy	strategy	NOUN
easat-9281	99	12	,	,	PUNCT
easat-9281	99	13	consulting	consulting	NOUN
easat-9281	99	14	,	,	PUNCT
easat-9281	99	15	technology	technology	NOUN
easat-9281	99	16	,	,	PUNCT
easat-9281	99	17	and	and	CCONJ
easat-9281	99	18	operations	operation	NOUN
easat-9281	99	19	solutions	solution	NOUN
easat-9281	99	20	.	.	PUNCT
easat-9281	100	1	accenture	accenture	PROPN
easat-9281	100	2	proposes	propose	VERB
easat-9281	100	3	a	a	DET
easat-9281	100	4	maturity	maturity	NOUN
easat-9281	100	5	model	model	NOUN
easat-9281	100	6	with	with	ADP
easat-9281	100	7	four	four	NUM
easat-9281	100	8	levels	level	NOUN
easat-9281	100	9	:	:	PUNCT
easat-9281	100	10	foundational	foundational	ADJ
easat-9281	100	11	,	,	PUNCT
easat-9281	100	12	integrated	integrated	ADJ
easat-9281	100	13	,	,	PUNCT
easat-9281	100	14	adaptive	adaptive	ADJ
easat-9281	100	15	,	,	PUNCT
easat-9281	100	16	and	and	CCONJ
easat-9281	100	17	predictive	predictive	ADJ
easat-9281	100	18	[	[	X
easat-9281	100	19	12	12	NUM
easat-9281	100	20	]	]	PUNCT
easat-9281	100	21	.	.	PUNCT
easat-9281	101	1	this	this	DET
easat-9281	101	2	model	model	NOUN
easat-9281	101	3	leverages	leverage	NOUN
easat-9281	101	4	ai	ai	VERB
easat-9281	101	5	and	and	CCONJ
easat-9281	101	6	advanced	advanced	ADJ
easat-9281	101	7	data	datum	NOUN
easat-9281	101	8	analytics	analytic	NOUN
easat-9281	101	9	to	to	PART
easat-9281	101	10	build	build	VERB
easat-9281	101	11	intelligent	intelligent	ADJ
easat-9281	101	12	personalization	personalization	NOUN
easat-9281	101	13	strategies	strategy	NOUN
easat-9281	101	14	.	.	PUNCT
easat-9281	102	1	its	its	PRON
easat-9281	102	2	standout	standout	NOUN
easat-9281	102	3	feature	feature	NOUN
easat-9281	102	4	encourages	encourage	VERB
easat-9281	102	5	businesses	business	NOUN
easat-9281	102	6	to	to	PART
easat-9281	102	7	integrate	integrate	VERB
easat-9281	102	8	customer	customer	NOUN
easat-9281	102	9	data	datum	NOUN
easat-9281	102	10	into	into	ADP
easat-9281	102	11	their	their	PRON
easat-9281	102	12	processes	process	NOUN
easat-9281	102	13	and	and	CCONJ
easat-9281	102	14	adopt	adopt	VERB
easat-9281	102	15	automation	automation	NOUN
easat-9281	102	16	technologies	technology	NOUN
easat-9281	102	17	to	to	PART
easat-9281	102	18	enhance	enhance	VERB
easat-9281	102	19	personalization	personalization	NOUN
easat-9281	102	20	.	.	PUNCT
easat-9281	103	1	the	the	DET
easat-9281	103	2	third	third	NOUN
easat-9281	103	3	is	be	AUX
easat-9281	103	4	gartner	gartner	NOUN
easat-9281	103	5	's	's	PART
easat-9281	103	6	personalization	personalization	NOUN
easat-9281	103	7	measurement	measurement	NOUN
easat-9281	103	8	framework	framework	NOUN
easat-9281	103	9	.	.	PUNCT
easat-9281	104	1	as	as	SCONJ
easat-9281	104	2	a	a	DET
easat-9281	104	3	world	world	NOUN
easat-9281	104	4	-	-	PUNCT
easat-9281	104	5	leading	lead	VERB
easat-9281	104	6	company	company	NOUN
easat-9281	104	7	specializing	specialize	VERB
easat-9281	104	8	in	in	ADP
easat-9281	104	9	research	research	NOUN
easat-9281	104	10	,	,	PUNCT
easat-9281	104	11	consulting	consulting	NOUN
easat-9281	104	12	,	,	PUNCT
easat-9281	104	13	and	and	CCONJ
easat-9281	104	14	conference	conference	NOUN
easat-9281	104	15	services	service	NOUN
easat-9281	104	16	focused	focus	VERB
easat-9281	104	17	on	on	ADP
easat-9281	104	18	it	it	PRON
easat-9281	104	19	,	,	PUNCT
easat-9281	104	20	business	business	NOUN
easat-9281	104	21	,	,	PUNCT
easat-9281	104	22	and	and	CCONJ
easat-9281	104	23	organizational	organizational	ADJ
easat-9281	104	24	strategy	strategy	NOUN
easat-9281	104	25	,	,	PUNCT
easat-9281	104	26	gartner	gartner	PROPN
easat-9281	104	27	introduced	introduce	VERB
easat-9281	104	28	a	a	DET
easat-9281	104	29	model	model	NOUN
easat-9281	104	30	dividing	divide	VERB
easat-9281	104	31	personalization	personalization	NOUN
easat-9281	104	32	capabilities	capability	NOUN
easat-9281	104	33	into	into	ADP
easat-9281	104	34	three	three	NUM
easat-9281	104	35	main	main	ADJ
easat-9281	104	36	stages	stage	NOUN
easat-9281	104	37	:	:	PUNCT
easat-9281	104	38	reactive	reactive	ADJ
easat-9281	104	39	,	,	PUNCT
easat-9281	104	40	proactive	proactive	ADJ
easat-9281	104	41	,	,	PUNCT
easat-9281	104	42	and	and	CCONJ
easat-9281	104	43	predictive	predictive	ADJ
easat-9281	104	44	[	[	X
easat-9281	104	45	2	2	NUM
easat-9281	104	46	]	]	PUNCT
easat-9281	104	47	.	.	PUNCT
easat-9281	105	1	the	the	DET
easat-9281	105	2	reactive	reactive	ADJ
easat-9281	105	3	stage	stage	NOUN
easat-9281	105	4	focuses	focus	VERB
easat-9281	105	5	on	on	ADP
easat-9281	105	6	responding	respond	VERB
easat-9281	105	7	to	to	ADP
easat-9281	105	8	customer	customer	NOUN
easat-9281	105	9	needs	need	NOUN
easat-9281	105	10	,	,	PUNCT
easat-9281	105	11	the	the	DET
easat-9281	105	12	proactive	proactive	ADJ
easat-9281	105	13	stage	stage	NOUN
easat-9281	105	14	on	on	ADP
easat-9281	105	15	anticipating	anticipate	VERB
easat-9281	105	16	needs	need	NOUN
easat-9281	105	17	,	,	PUNCT
easat-9281	105	18	and	and	CCONJ
easat-9281	105	19	the	the	DET
easat-9281	105	20	predictive	predictive	ADJ
easat-9281	105	21	stage	stage	NOUN
easat-9281	105	22	on	on	ADP
easat-9281	105	23	using	use	VERB
easat-9281	105	24	ai	ai	NOUN
easat-9281	105	25	and	and	CCONJ
easat-9281	105	26	machine	machine	NOUN
easat-9281	105	27	learning	learn	VERB
easat-9281	105	28	to	to	PART
easat-9281	105	29	deliver	deliver	VERB
easat-9281	105	30	hyper	hyper	ADJ
easat-9281	105	31	-	-	ADJ
easat-9281	105	32	personalized	personalized	ADJ
easat-9281	105	33	experiences	experience	NOUN
easat-9281	105	34	.	.	PUNCT
easat-9281	106	1	this	this	DET
easat-9281	106	2	model	model	NOUN
easat-9281	106	3	is	be	AUX
easat-9281	106	4	ideal	ideal	ADJ
easat-9281	106	5	for	for	ADP
easat-9281	106	6	businesses	business	NOUN
easat-9281	106	7	adopting	adopt	VERB
easat-9281	106	8	advanced	advanced	ADJ
easat-9281	106	9	technologies	technology	NOUN
easat-9281	106	10	to	to	PART
easat-9281	106	11	optimize	optimize	VERB
easat-9281	106	12	customer	customer	NOUN
easat-9281	106	13	interactions	interaction	NOUN
easat-9281	106	14	.	.	PUNCT
easat-9281	107	1	adobe	adobe	PROPN
easat-9281	107	2	inc	inc	PROPN
easat-9281	107	3	.	.	PROPN
easat-9281	107	4	is	be	AUX
easat-9281	107	5	one	one	NUM
easat-9281	107	6	of	of	ADP
easat-9281	107	7	the	the	DET
easat-9281	107	8	world	world	NOUN
easat-9281	107	9	's	's	PART
easat-9281	107	10	leading	lead	VERB
easat-9281	107	11	businesses	business	NOUN
easat-9281	107	12	in	in	ADP
easat-9281	107	13	creative	creative	ADJ
easat-9281	107	14	software	software	NOUN
easat-9281	107	15	,	,	PUNCT
easat-9281	107	16	digital	digital	ADJ
easat-9281	107	17	marketing	marketing	NOUN
easat-9281	107	18	,	,	PUNCT
easat-9281	107	19	and	and	CCONJ
easat-9281	107	20	document	document	NOUN
easat-9281	107	21	management	management	NOUN
easat-9281	107	22	.	.	PUNCT
easat-9281	108	1	adobe	adobe	PROPN
easat-9281	108	2	is	be	AUX
easat-9281	108	3	known	know	VERB
easat-9281	108	4	for	for	ADP
easat-9281	108	5	its	its	PRON
easat-9281	108	6	groundbreaking	groundbreake	VERB
easat-9281	108	7	creative	creative	ADJ
easat-9281	108	8	products	product	NOUN
easat-9281	108	9	and	and	CCONJ
easat-9281	108	10	solutions	solution	NOUN
easat-9281	108	11	that	that	PRON
easat-9281	108	12	help	help	VERB
easat-9281	108	13	individuals	individual	NOUN
easat-9281	108	14	,	,	PUNCT
easat-9281	108	15	organizations	organization	NOUN
easat-9281	108	16	,	,	PUNCT
easat-9281	108	17	and	and	CCONJ
easat-9281	108	18	businesses	business	NOUN
easat-9281	108	19	optimize	optimize	VERB
easat-9281	108	20	workflows	workflow	NOUN
easat-9281	108	21	and	and	CCONJ
easat-9281	108	22	enhance	enhance	VERB
easat-9281	108	23	customer	customer	NOUN
easat-9281	108	24	experiences	experience	NOUN
easat-9281	108	25	.	.	PUNCT
easat-9281	109	1	adobe	adobe	PROPN
easat-9281	109	2	also	also	ADV
easat-9281	109	3	proposes	propose	VERB
easat-9281	109	4	a	a	DET
easat-9281	109	5	personalization	personalization	NOUN
easat-9281	109	6	maturity	maturity	NOUN
easat-9281	109	7	model	model	NOUN
easat-9281	109	8	divided	divide	VERB
easat-9281	109	9	into	into	ADP
easat-9281	109	10	five	five	NUM
easat-9281	109	11	levels	level	NOUN
easat-9281	109	12	:	:	PUNCT
easat-9281	109	13	crawl	crawl	NOUN
easat-9281	109	14	,	,	PUNCT
easat-9281	109	15	walk	walk	NOUN
easat-9281	109	16	,	,	PUNCT
easat-9281	109	17	run	run	VERB
easat-9281	109	18	,	,	PUNCT
easat-9281	109	19	fly	fly	VERB
easat-9281	109	20	,	,	PUNCT
easat-9281	109	21	and	and	CCONJ
easat-9281	109	22	soar	soar	VERB
easat-9281	109	23	[	[	PUNCT
easat-9281	109	24	11	11	NUM
easat-9281	109	25	]	]	PUNCT
easat-9281	109	26	.	.	PUNCT
easat-9281	110	1	these	these	DET
easat-9281	110	2	levels	level	NOUN
easat-9281	110	3	measure	measure	VERB
easat-9281	110	4	a	a	DET
easat-9281	110	5	company	company	NOUN
easat-9281	110	6	's	's	PART
easat-9281	110	7	ability	ability	NOUN
easat-9281	110	8	to	to	PART
easat-9281	110	9	leverage	leverage	VERB
easat-9281	110	10	data	datum	NOUN
easat-9281	110	11	and	and	CCONJ
easat-9281	110	12	technology	technology	NOUN
easat-9281	110	13	to	to	PART
easat-9281	110	14	implement	implement	VERB
easat-9281	110	15	effective	effective	ADJ
easat-9281	110	16	personalization	personalization	NOUN
easat-9281	110	17	strategies	strategy	NOUN
easat-9281	110	18	.	.	PUNCT
easat-9281	111	1	the	the	DET
easat-9281	111	2	model	model	NOUN
easat-9281	111	3	emphasizes	emphasize	VERB
easat-9281	111	4	the	the	DET
easat-9281	111	5	role	role	NOUN
easat-9281	111	6	of	of	ADP
easat-9281	111	7	multi	multi	ADJ
easat-9281	111	8	-	-	ADJ
easat-9281	111	9	channel	channel	ADJ
easat-9281	111	10	data	datum	NOUN
easat-9281	111	11	and	and	CCONJ
easat-9281	111	12	advanced	advanced	ADJ
easat-9281	111	13	analytics	analytic	NOUN
easat-9281	111	14	,	,	PUNCT
easat-9281	111	15	which	which	PRON
easat-9281	111	16	is	be	AUX
easat-9281	111	17	especially	especially	ADV
easat-9281	111	18	relevant	relevant	ADJ
easat-9281	111	19	for	for	ADP
easat-9281	111	20	ecommerce	ecommerce	NOUN
easat-9281	111	21	and	and	CCONJ
easat-9281	111	22	digital	digital	ADJ
easat-9281	111	23	services	service	NOUN
easat-9281	111	24	businesses	business	NOUN
easat-9281	111	25	.	.	PUNCT
easat-9281	112	1	pricewaterhousecoopers	pricewaterhousecooper	NOUN
easat-9281	112	2	(	(	PUNCT
easat-9281	112	3	pwc	pwc	PROPN
easat-9281	112	4	)	)	PUNCT
easat-9281	112	5	,	,	PUNCT
easat-9281	112	6	one	one	NUM
easat-9281	112	7	of	of	ADP
easat-9281	112	8	the	the	DET
easat-9281	112	9	world	world	NOUN
easat-9281	112	10	's	's	PART
easat-9281	112	11	four	four	NUM
easat-9281	112	12	largest	large	ADJ
easat-9281	112	13	auditing	auditing	NOUN
easat-9281	112	14	firms	firm	NOUN
easat-9281	112	15	(	(	PUNCT
easat-9281	112	16	big	big	ADJ
easat-9281	112	17	four	four	NUM
easat-9281	112	18	)	)	PUNCT
easat-9281	112	19	,	,	PUNCT
easat-9281	112	20	provides	provide	VERB
easat-9281	112	21	auditing	auditing	NOUN
easat-9281	112	22	,	,	PUNCT
easat-9281	112	23	consulting	consulting	NOUN
easat-9281	112	24	,	,	PUNCT
easat-9281	112	25	and	and	CCONJ
easat-9281	112	26	tax	tax	NOUN
easat-9281	112	27	services	service	NOUN
easat-9281	112	28	.	.	PUNCT
easat-9281	113	1	with	with	ADP
easat-9281	113	2	its	its	PRON
easat-9281	113	3	strengths	strength	NOUN
easat-9281	113	4	in	in	ADP
easat-9281	113	5	strategy	strategy	NOUN
easat-9281	113	6	consulting	consulting	NOUN
easat-9281	113	7	,	,	PUNCT
easat-9281	113	8	risk	risk	NOUN
easat-9281	113	9	management	management	NOUN
easat-9281	113	10	,	,	PUNCT
easat-9281	113	11	information	information	NOUN
easat-9281	113	12	technology	technology	NOUN
easat-9281	113	13	,	,	PUNCT
easat-9281	113	14	business	business	NOUN
easat-9281	113	15	transformation	transformation	NOUN
easat-9281	113	16	,	,	PUNCT
easat-9281	113	17	and	and	CCONJ
easat-9281	113	18	operational	operational	ADJ
easat-9281	113	19	optimization	optimization	NOUN
easat-9281	113	20	solutions	solution	NOUN
easat-9281	113	21	,	,	PUNCT
easat-9281	113	22	pwc	pwc	PROPN
easat-9281	113	23	has	have	AUX
easat-9281	113	24	introduced	introduce	VERB
easat-9281	113	25	a	a	DET
easat-9281	113	26	personalization	personalization	NOUN
easat-9281	113	27	maturity	maturity	NOUN
easat-9281	113	28	model	model	NOUN
easat-9281	113	29	.	.	PUNCT
easat-9281	114	1	this	this	DET
easat-9281	114	2	model	model	NOUN
easat-9281	114	3	focuses	focus	VERB
easat-9281	114	4	on	on	ADP
easat-9281	114	5	three	three	NUM
easat-9281	114	6	main	main	ADJ
easat-9281	114	7	elements	element	NOUN
easat-9281	114	8	:	:	PUNCT
easat-9281	114	9	customer	customer	NOUN
easat-9281	114	10	data	datum	NOUN
easat-9281	114	11	,	,	PUNCT
easat-9281	114	12	supporting	support	VERB
easat-9281	114	13	technology	technology	NOUN
easat-9281	114	14	,	,	PUNCT
easat-9281	114	15	and	and	CCONJ
easat-9281	114	16	business	business	NOUN
easat-9281	114	17	strategy	strategy	NOUN
easat-9281	114	18	[	[	X
easat-9281	114	19	13	13	NUM
easat-9281	114	20	]	]	PUNCT
easat-9281	114	21	.	.	PUNCT
easat-9281	115	1	by	by	ADP
easat-9281	115	2	assessing	assess	VERB
easat-9281	115	3	a	a	DET
easat-9281	115	4	business	business	NOUN
easat-9281	115	5	's	's	PART
easat-9281	115	6	ability	ability	NOUN
easat-9281	115	7	to	to	PART
easat-9281	115	8	integrate	integrate	VERB
easat-9281	115	9	data	datum	NOUN
easat-9281	115	10	,	,	PUNCT
easat-9281	115	11	optimize	optimize	NOUN
easat-9281	115	12	technology	technology	NOUN
easat-9281	115	13	,	,	PUNCT
easat-9281	115	14	and	and	CCONJ
easat-9281	115	15	adjust	adjust	VERB
easat-9281	115	16	strategies	strategy	NOUN
easat-9281	115	17	to	to	PART
easat-9281	115	18	meet	meet	VERB
easat-9281	115	19	customer	customer	NOUN
easat-9281	115	20	needs	need	NOUN
easat-9281	115	21	,	,	PUNCT
easat-9281	115	22	pwc	pwc	PROPN
easat-9281	115	23	's	's	PART
easat-9281	115	24	model	model	NOUN
easat-9281	115	25	provides	provide	VERB
easat-9281	115	26	a	a	DET
easat-9281	115	27	comprehensive	comprehensive	ADJ
easat-9281	115	28	framework	framework	NOUN
easat-9281	115	29	.	.	PUNCT
easat-9281	116	1	it	it	PRON
easat-9281	116	2	is	be	AUX
easat-9281	116	3	particularly	particularly	ADV
easat-9281	116	4	suited	suit	VERB
easat-9281	116	5	for	for	ADP
easat-9281	116	6	medium	medium	ADJ
easat-9281	116	7	and	and	CCONJ
easat-9281	116	8	large	large	ADJ
easat-9281	116	9	-	-	PUNCT
easat-9281	116	10	sized	sized	ADJ
easat-9281	116	11	businesses	business	NOUN
easat-9281	116	12	aiming	aim	VERB
easat-9281	116	13	to	to	PART
easat-9281	116	14	enhance	enhance	VERB
easat-9281	116	15	their	their	PRON
easat-9281	116	16	personalization	personalization	NOUN
easat-9281	116	17	capabilities	capability	NOUN
easat-9281	116	18	comprehensively	comprehensively	ADV
easat-9281	116	19	.	.	PUNCT
easat-9281	117	1	mckinsey	mckinsey	NOUN
easat-9281	117	2	&	&	CCONJ
easat-9281	117	3	company	company	PROPN
easat-9281	117	4	,	,	PUNCT
easat-9281	117	5	one	one	NUM
easat-9281	117	6	of	of	ADP
easat-9281	117	7	the	the	DET
easat-9281	117	8	world	world	NOUN
easat-9281	117	9	's	's	PART
easat-9281	117	10	leading	lead	VERB
easat-9281	117	11	management	management	NOUN
easat-9281	117	12	consulting	consulting	NOUN
easat-9281	117	13	firms	firm	NOUN
easat-9281	117	14	,	,	PUNCT
easat-9281	117	15	offers	offer	VERB
easat-9281	117	16	strategic	strategic	ADJ
easat-9281	117	17	consulting	consulting	NOUN
easat-9281	117	18	services	service	NOUN
easat-9281	117	19	to	to	ADP
easat-9281	117	20	organizations	organization	NOUN
easat-9281	117	21	,	,	PUNCT
easat-9281	117	22	businesses	business	NOUN
easat-9281	117	23	,	,	PUNCT
easat-9281	117	24	and	and	CCONJ
easat-9281	117	25	governments	government	NOUN
easat-9281	117	26	.	.	PUNCT
easat-9281	118	1	with	with	ADP
easat-9281	118	2	expertise	expertise	NOUN
easat-9281	118	3	in	in	ADP
easat-9281	118	4	applying	apply	VERB
easat-9281	118	5	technology	technology	NOUN
easat-9281	118	6	to	to	PART
easat-9281	118	7	foster	foster	VERB
easat-9281	118	8	growth	growth	NOUN
easat-9281	118	9	and	and	CCONJ
easat-9281	118	10	innovation	innovation	NOUN
easat-9281	118	11	,	,	PUNCT
easat-9281	118	12	mckinsey	mckinsey	NOUN
easat-9281	118	13	has	have	AUX
easat-9281	118	14	introduced	introduce	VERB
easat-9281	118	15	the	the	DET
easat-9281	118	16	omnichannel	omnichannel	NOUN
easat-9281	118	17	personalization	personalization	NOUN
easat-9281	118	18	maturity	maturity	NOUN
easat-9281	118	19	model	model	NOUN
easat-9281	118	20	,	,	PUNCT
easat-9281	118	21	which	which	PRON
easat-9281	118	22	includes	include	VERB
easat-9281	118	23	four	four	NUM
easat-9281	118	24	levels	level	NOUN
easat-9281	118	25	:	:	PUNCT
easat-9281	118	26	basic	basic	ADJ
easat-9281	118	27	,	,	PUNCT
easat-9281	118	28	developing	developing	ADJ
easat-9281	118	29	,	,	PUNCT
easat-9281	118	30	advanced	advanced	ADJ
easat-9281	118	31	,	,	PUNCT
easat-9281	118	32	and	and	CCONJ
easat-9281	118	33	leading	lead	VERB
easat-9281	118	34	[	[	X
easat-9281	118	35	14	14	NUM
easat-9281	118	36	]	]	PUNCT
easat-9281	118	37	.	.	PUNCT
easat-9281	119	1	this	this	DET
easat-9281	119	2	model	model	NOUN
easat-9281	119	3	emphasizes	emphasize	VERB
easat-9281	119	4	integrating	integrate	VERB
easat-9281	119	5	communication	communication	NOUN
easat-9281	119	6	channels	channel	NOUN
easat-9281	119	7	and	and	CCONJ
easat-9281	119	8	digital	digital	ADJ
easat-9281	119	9	platforms	platform	NOUN
easat-9281	119	10	to	to	PART
easat-9281	119	11	deliver	deliver	VERB
easat-9281	119	12	personalized	personalized	ADJ
easat-9281	119	13	experiences	experience	NOUN
easat-9281	119	14	throughout	throughout	ADP
easat-9281	119	15	the	the	DET
easat-9281	119	16	customer	customer	NOUN
easat-9281	119	17	journey	journey	NOUN
easat-9281	119	18	.	.	PUNCT
easat-9281	120	1	mckinsey	mckinsey	NOUN
easat-9281	120	2	also	also	ADV
easat-9281	120	3	advocates	advocate	VERB
easat-9281	120	4	using	use	VERB
easat-9281	120	5	ai	ai	ADP
easat-9281	120	6	and	and	CCONJ
easat-9281	120	7	big	big	ADJ
easat-9281	120	8	data	datum	NOUN
easat-9281	120	9	to	to	PART
easat-9281	120	10	predict	predict	VERB
easat-9281	120	11	customer	customer	NOUN
easat-9281	120	12	needs	need	NOUN
easat-9281	120	13	and	and	CCONJ
easat-9281	120	14	optimize	optimize	VERB
easat-9281	120	15	each	each	DET
easat-9281	120	16	touchpoint	touchpoint	NOUN
easat-9281	120	17	in	in	ADP
easat-9281	120	18	the	the	DET
easat-9281	120	19	journey	journey	NOUN
easat-9281	120	20	.	.	PUNCT
easat-9281	121	1	272	272	NUM
easat-9281	121	2	edelweiss	edelweiss	PROPN
easat-9281	121	3	applied	apply	VERB
easat-9281	121	4	science	science	NOUN
easat-9281	121	5	and	and	CCONJ
easat-9281	121	6	technology	technology	NOUN
easat-9281	121	7	issn	issn	PROPN
easat-9281	121	8	:	:	PUNCT
easat-9281	121	9	2576	2576	NUM
easat-9281	121	10	-	-	SYM
easat-9281	121	11	8484	8484	NUM
easat-9281	121	12	vol	vol	NOUN
easat-9281	121	13	.	.	PROPN
easat-9281	122	1	9	9	NUM
easat-9281	122	2	,	,	PUNCT
easat-9281	122	3	no	no	INTJ
easat-9281	122	4	.	.	NOUN
easat-9281	122	5	8	8	NUM
easat-9281	122	6	:	:	PUNCT
easat-9281	122	7	268	268	NUM
easat-9281	122	8	-	-	SYM
easat-9281	122	9	278	278	NUM
easat-9281	122	10	,	,	PUNCT
easat-9281	122	11	2025	2025	NUM
easat-9281	122	12	doi	doi	NOUN
easat-9281	122	13	:	:	PUNCT
easat-9281	122	14	10.55214/2576	10.55214/2576	NUM
easat-9281	122	15	-	-	SYM
easat-9281	122	16	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	122	17	©	©	ADP
easat-9281	122	18	2025	2025	NUM
easat-9281	122	19	by	by	ADP
easat-9281	122	20	the	the	DET
easat-9281	122	21	authors	author	NOUN
easat-9281	122	22	;	;	PUNCT
easat-9281	122	23	licensee	licensee	PROPN
easat-9281	122	24	learning	learn	VERB
easat-9281	122	25	gate	gate	PROPN
easat-9281	122	26	deloitte	deloitte	PROPN
easat-9281	122	27	,	,	PUNCT
easat-9281	122	28	another	another	PRON
easat-9281	122	29	of	of	ADP
easat-9281	122	30	the	the	DET
easat-9281	122	31	world	world	NOUN
easat-9281	122	32	's	's	PART
easat-9281	122	33	four	four	NUM
easat-9281	122	34	largest	large	ADJ
easat-9281	122	35	auditing	auditing	NOUN
easat-9281	122	36	firms	firm	NOUN
easat-9281	122	37	,	,	PUNCT
easat-9281	122	38	provides	provide	VERB
easat-9281	122	39	diverse	diverse	ADJ
easat-9281	122	40	services	service	NOUN
easat-9281	122	41	,	,	PUNCT
easat-9281	122	42	including	include	VERB
easat-9281	122	43	auditing	auditing	NOUN
easat-9281	122	44	,	,	PUNCT
easat-9281	122	45	consulting	consulting	NOUN
easat-9281	122	46	,	,	PUNCT
easat-9281	122	47	tax	tax	NOUN
easat-9281	122	48	,	,	PUNCT
easat-9281	122	49	and	and	CCONJ
easat-9281	122	50	financial	financial	ADJ
easat-9281	122	51	solutions	solution	NOUN
easat-9281	122	52	.	.	PUNCT
easat-9281	123	1	deloitte	deloitte	PROPN
easat-9281	123	2	has	have	AUX
easat-9281	123	3	introduced	introduce	VERB
easat-9281	123	4	the	the	DET
easat-9281	123	5	customer	customer	NOUN
easat-9281	123	6	-	-	PUNCT
easat-9281	123	7	centric	centric	NOUN
easat-9281	123	8	personalization	personalization	NOUN
easat-9281	123	9	maturity	maturity	NOUN
easat-9281	123	10	model	model	NOUN
easat-9281	123	11	because	because	SCONJ
easat-9281	123	12	of	of	ADP
easat-9281	123	13	its	its	PRON
easat-9281	123	14	expertise	expertise	NOUN
easat-9281	123	15	in	in	ADP
easat-9281	123	16	strategy	strategy	NOUN
easat-9281	123	17	,	,	PUNCT
easat-9281	123	18	organizational	organizational	ADJ
easat-9281	123	19	transformation	transformation	NOUN
easat-9281	123	20	,	,	PUNCT
easat-9281	123	21	operational	operational	ADJ
easat-9281	123	22	optimization	optimization	NOUN
easat-9281	123	23	,	,	PUNCT
easat-9281	123	24	information	information	NOUN
easat-9281	123	25	technology	technology	NOUN
easat-9281	123	26	,	,	PUNCT
easat-9281	123	27	digital	digital	ADJ
easat-9281	123	28	transformation	transformation	NOUN
easat-9281	123	29	,	,	PUNCT
easat-9281	123	30	and	and	CCONJ
easat-9281	123	31	advanced	advanced	ADJ
easat-9281	123	32	technology	technology	NOUN
easat-9281	123	33	solutions	solution	NOUN
easat-9281	123	34	.	.	PUNCT
easat-9281	124	1	this	this	DET
easat-9281	124	2	model	model	NOUN
easat-9281	124	3	guides	guide	VERB
easat-9281	124	4	businesses	business	NOUN
easat-9281	124	5	toward	toward	ADP
easat-9281	124	6	customer	customer	NOUN
easat-9281	124	7	-	-	PUNCT
easat-9281	124	8	focused	focus	VERB
easat-9281	124	9	strategies	strategy	NOUN
easat-9281	124	10	through	through	ADP
easat-9281	124	11	four	four	NUM
easat-9281	124	12	levels	level	NOUN
easat-9281	124	13	of	of	ADP
easat-9281	124	14	maturity	maturity	NOUN
easat-9281	124	15	:	:	PUNCT
easat-9281	124	16	fragmented	fragmented	ADJ
easat-9281	124	17	,	,	PUNCT
easat-9281	124	18	connected	connect	VERB
easat-9281	124	19	,	,	PUNCT
easat-9281	124	20	intelligent	intelligent	ADJ
easat-9281	124	21	,	,	PUNCT
easat-9281	124	22	and	and	CCONJ
easat-9281	124	23	unified	unify	VERB
easat-9281	124	24	[	[	X
easat-9281	124	25	15	15	NUM
easat-9281	124	26	]	]	PUNCT
easat-9281	124	27	.	.	PUNCT
easat-9281	125	1	it	it	PRON
easat-9281	125	2	emphasizes	emphasize	VERB
easat-9281	125	3	the	the	DET
easat-9281	125	4	importance	importance	NOUN
easat-9281	125	5	of	of	ADP
easat-9281	125	6	leveraging	leverage	VERB
easat-9281	125	7	customer	customer	NOUN
easat-9281	125	8	data	datum	NOUN
easat-9281	125	9	and	and	CCONJ
easat-9281	125	10	adopting	adopt	VERB
easat-9281	125	11	customer	customer	NOUN
easat-9281	125	12	-	-	PUNCT
easat-9281	125	13	oriented	orient	VERB
easat-9281	125	14	strategies	strategy	NOUN
easat-9281	125	15	in	in	ADP
easat-9281	125	16	implementing	implement	VERB
easat-9281	125	17	personalization	personalization	NOUN
easat-9281	125	18	.	.	PUNCT
easat-9281	126	1	deloitte	deloitte	PROPN
easat-9281	126	2	also	also	ADV
easat-9281	126	3	provides	provide	VERB
easat-9281	126	4	a	a	DET
easat-9281	126	5	specific	specific	ADJ
easat-9281	126	6	roadmap	roadmap	NOUN
easat-9281	126	7	to	to	PART
easat-9281	126	8	help	help	VERB
easat-9281	126	9	businesses	business	NOUN
easat-9281	126	10	enhance	enhance	VERB
easat-9281	126	11	their	their	PRON
easat-9281	126	12	personalization	personalization	NOUN
easat-9281	126	13	capabilities	capability	NOUN
easat-9281	126	14	and	and	CCONJ
easat-9281	126	15	align	align	VERB
easat-9281	126	16	them	they	PRON
easat-9281	126	17	with	with	ADP
easat-9281	126	18	broader	broad	ADJ
easat-9281	126	19	organizational	organizational	ADJ
easat-9281	126	20	goals	goal	NOUN
easat-9281	126	21	.	.	PUNCT
easat-9281	127	1	current	current	ADJ
easat-9281	127	2	personalization	personalization	NOUN
easat-9281	127	3	maturity	maturity	NOUN
easat-9281	127	4	models	model	NOUN
easat-9281	127	5	are	be	AUX
easat-9281	127	6	all	all	PRON
easat-9281	127	7	designed	design	VERB
easat-9281	127	8	to	to	PART
easat-9281	127	9	address	address	VERB
easat-9281	127	10	the	the	DET
easat-9281	127	11	challenges	challenge	NOUN
easat-9281	127	12	of	of	ADP
easat-9281	127	13	collecting	collect	VERB
easat-9281	127	14	,	,	PUNCT
easat-9281	127	15	analyzing	analyze	VERB
easat-9281	127	16	data	datum	NOUN
easat-9281	127	17	,	,	PUNCT
easat-9281	127	18	and	and	CCONJ
easat-9281	127	19	optimizing	optimize	VERB
easat-9281	127	20	customer	customer	NOUN
easat-9281	127	21	experiences	experience	NOUN
easat-9281	127	22	,	,	PUNCT
easat-9281	127	23	but	but	CCONJ
easat-9281	127	24	their	their	PRON
easat-9281	127	25	approaches	approach	NOUN
easat-9281	127	26	reflect	reflect	VERB
easat-9281	127	27	different	different	ADJ
easat-9281	127	28	priorities	priority	NOUN
easat-9281	127	29	.	.	PUNCT
easat-9281	128	1	forrester	forrester	PROPN
easat-9281	128	2	and	and	CCONJ
easat-9281	128	3	accenture	accenture	NOUN
easat-9281	128	4	emphasize	emphasize	VERB
easat-9281	128	5	the	the	DET
easat-9281	128	6	role	role	NOUN
easat-9281	128	7	of	of	ADP
easat-9281	128	8	ai	ai	NOUN
easat-9281	128	9	and	and	CCONJ
easat-9281	128	10	data	datum	NOUN
easat-9281	128	11	analytics	analytic	NOUN
easat-9281	128	12	in	in	ADP
easat-9281	128	13	driving	drive	VERB
easat-9281	128	14	intelligent	intelligent	ADJ
easat-9281	128	15	personalization	personalization	NOUN
easat-9281	128	16	,	,	PUNCT
easat-9281	128	17	which	which	PRON
easat-9281	128	18	is	be	AUX
easat-9281	128	19	suitable	suitable	ADJ
easat-9281	128	20	for	for	ADP
easat-9281	128	21	large	large	ADJ
easat-9281	128	22	,	,	PUNCT
easat-9281	128	23	advanced	advanced	ADJ
easat-9281	128	24	enterprises	enterprise	NOUN
easat-9281	128	25	.	.	PUNCT
easat-9281	129	1	gartner	gartner	NOUN
easat-9281	129	2	and	and	CCONJ
easat-9281	129	3	mckinsey	mckinsey	NOUN
easat-9281	129	4	focus	focus	NOUN
easat-9281	129	5	on	on	ADP
easat-9281	129	6	predicting	predict	VERB
easat-9281	129	7	customer	customer	NOUN
easat-9281	129	8	behavior	behavior	NOUN
easat-9281	129	9	through	through	ADP
easat-9281	129	10	ai	ai	NOUN
easat-9281	129	11	and	and	CCONJ
easat-9281	129	12	machine	machine	NOUN
easat-9281	129	13	learning	learning	NOUN
easat-9281	129	14	,	,	PUNCT
easat-9281	129	15	opening	open	VERB
easat-9281	129	16	up	up	ADP
easat-9281	129	17	opportunities	opportunity	NOUN
easat-9281	129	18	for	for	ADP
easat-9281	129	19	hyperpersonalized	hyperpersonalize	VERB
easat-9281	129	20	experiences	experience	NOUN
easat-9281	129	21	.	.	PUNCT
easat-9281	130	1	adobe	adobe	PROPN
easat-9281	130	2	’s	’s	PART
easat-9281	130	3	model	model	NOUN
easat-9281	130	4	focuses	focus	VERB
easat-9281	130	5	on	on	ADP
easat-9281	130	6	omnichannel	omnichannel	NOUN
easat-9281	130	7	data	datum	NOUN
easat-9281	130	8	mining	mining	NOUN
easat-9281	130	9	and	and	CCONJ
easat-9281	130	10	advanced	advanced	ADJ
easat-9281	130	11	analytics	analytic	NOUN
easat-9281	130	12	,	,	PUNCT
easat-9281	130	13	especially	especially	ADV
easat-9281	130	14	useful	useful	ADJ
easat-9281	130	15	for	for	ADP
easat-9281	130	16	e	e	NOUN
easat-9281	130	17	-	-	NOUN
easat-9281	130	18	commerce	commerce	NOUN
easat-9281	130	19	businesses	business	NOUN
easat-9281	130	20	.	.	PUNCT
easat-9281	131	1	pwc	pwc	PROPN
easat-9281	131	2	proposes	propose	VERB
easat-9281	131	3	a	a	DET
easat-9281	131	4	more	more	ADV
easat-9281	131	5	comprehensive	comprehensive	ADJ
easat-9281	131	6	approach	approach	NOUN
easat-9281	131	7	that	that	PRON
easat-9281	131	8	combines	combine	VERB
easat-9281	131	9	data	datum	NOUN
easat-9281	131	10	,	,	PUNCT
easat-9281	131	11	technology	technology	NOUN
easat-9281	131	12	,	,	PUNCT
easat-9281	131	13	and	and	CCONJ
easat-9281	131	14	business	business	NOUN
easat-9281	131	15	strategy	strategy	NOUN
easat-9281	131	16	,	,	PUNCT
easat-9281	131	17	which	which	PRON
easat-9281	131	18	suits	suit	VERB
easat-9281	131	19	the	the	DET
easat-9281	131	20	needs	need	NOUN
easat-9281	131	21	of	of	ADP
easat-9281	131	22	mid	mid	ADJ
easat-9281	131	23	-	-	ADJ
easat-9281	131	24	sized	sized	ADJ
easat-9281	131	25	and	and	CCONJ
easat-9281	131	26	large	large	ADJ
easat-9281	131	27	enterprises	enterprise	NOUN
easat-9281	131	28	.	.	PUNCT
easat-9281	132	1	deloitte	deloitte	PROPN
easat-9281	132	2	emphasizes	emphasize	VERB
easat-9281	132	3	the	the	DET
easat-9281	132	4	importance	importance	NOUN
easat-9281	132	5	of	of	ADP
easat-9281	132	6	a	a	DET
easat-9281	132	7	customer	customer	NOUN
easat-9281	132	8	-	-	PUNCT
easat-9281	132	9	centric	centric	NOUN
easat-9281	132	10	strategy	strategy	NOUN
easat-9281	132	11	and	and	CCONJ
easat-9281	132	12	provides	provide	VERB
easat-9281	132	13	a	a	DET
easat-9281	132	14	clear	clear	ADJ
easat-9281	132	15	roadmap	roadmap	NOUN
easat-9281	132	16	to	to	ADP
easat-9281	132	17	achieving	achieve	VERB
easat-9281	132	18	sustainable	sustainable	ADJ
easat-9281	132	19	customer	customer	NOUN
easat-9281	132	20	engagement	engagement	NOUN
easat-9281	132	21	.	.	PUNCT
easat-9281	133	1	although	although	SCONJ
easat-9281	133	2	all	all	DET
easat-9281	133	3	models	model	NOUN
easat-9281	133	4	have	have	VERB
easat-9281	133	5	the	the	DET
easat-9281	133	6	same	same	ADJ
easat-9281	133	7	goal	goal	NOUN
easat-9281	133	8	,	,	PUNCT
easat-9281	133	9	the	the	DET
easat-9281	133	10	gap	gap	NOUN
easat-9281	133	11	between	between	ADP
easat-9281	133	12	data	datum	NOUN
easat-9281	133	13	analysis	analysis	NOUN
easat-9281	133	14	and	and	CCONJ
easat-9281	133	15	creating	create	VERB
easat-9281	133	16	a	a	DET
easat-9281	133	17	comprehensive	comprehensive	ADJ
easat-9281	133	18	hyper	hyper	ADJ
easat-9281	133	19	-	-	ADJ
easat-9281	133	20	personalized	personalized	ADJ
easat-9281	133	21	experience	experience	NOUN
easat-9281	133	22	has	have	AUX
easat-9281	133	23	not	not	PART
easat-9281	133	24	been	be	AUX
easat-9281	133	25	fully	fully	ADV
easat-9281	133	26	addressed	address	VERB
easat-9281	133	27	,	,	PUNCT
easat-9281	133	28	especially	especially	ADV
easat-9281	133	29	regarding	regard	VERB
easat-9281	133	30	context	context	NOUN
easat-9281	133	31	and	and	CCONJ
easat-9281	133	32	emotional	emotional	ADJ
easat-9281	133	33	behavior	behavior	NOUN
easat-9281	133	34	.	.	PUNCT
easat-9281	134	1	currently	currently	ADV
easat-9281	134	2	,	,	PUNCT
easat-9281	134	3	pmm	pmm	PROPN
easat-9281	134	4	models	model	NOUN
easat-9281	134	5	focus	focus	VERB
easat-9281	134	6	mainly	mainly	ADV
easat-9281	134	7	on	on	ADP
easat-9281	134	8	the	the	DET
easat-9281	134	9	ability	ability	NOUN
easat-9281	134	10	to	to	PART
easat-9281	134	11	collect	collect	VERB
easat-9281	134	12	and	and	CCONJ
easat-9281	134	13	analyze	analyze	VERB
easat-9281	134	14	quantitative	quantitative	ADJ
easat-9281	134	15	data	datum	NOUN
easat-9281	134	16	but	but	CCONJ
easat-9281	134	17	have	have	AUX
easat-9281	134	18	not	not	PART
easat-9281	134	19	intensely	intensely	ADV
easat-9281	134	20	exploited	exploit	VERB
easat-9281	134	21	qualitative	qualitative	ADJ
easat-9281	134	22	factors	factor	NOUN
easat-9281	134	23	such	such	ADJ
easat-9281	134	24	as	as	ADP
easat-9281	134	25	customer	customer	NOUN
easat-9281	134	26	emotions	emotion	NOUN
easat-9281	134	27	,	,	PUNCT
easat-9281	134	28	cultural	cultural	ADJ
easat-9281	134	29	context	context	NOUN
easat-9281	134	30	,	,	PUNCT
easat-9281	134	31	and	and	CCONJ
easat-9281	134	32	immediate	immediate	ADJ
easat-9281	134	33	responses	response	NOUN
easat-9281	134	34	during	during	ADP
easat-9281	134	35	the	the	DET
easat-9281	134	36	experience	experience	NOUN
easat-9281	134	37	journey	journey	NOUN
easat-9281	134	38	.	.	PUNCT
easat-9281	135	1	this	this	DET
easat-9281	135	2	important	important	ADJ
easat-9281	135	3	gap	gap	NOUN
easat-9281	135	4	needs	need	VERB
easat-9281	135	5	to	to	PART
easat-9281	135	6	be	be	AUX
easat-9281	135	7	filled	fill	VERB
easat-9281	135	8	to	to	PART
easat-9281	135	9	move	move	VERB
easat-9281	135	10	towards	towards	ADP
easat-9281	135	11	true	true	ADJ
easat-9281	135	12	hyper	hyper	NOUN
easat-9281	135	13	-	-	NOUN
easat-9281	135	14	personalization	personalization	NOUN
easat-9281	135	15	.	.	PUNCT
easat-9281	136	1	therefore	therefore	ADV
easat-9281	136	2	,	,	PUNCT
easat-9281	136	3	the	the	DET
easat-9281	136	4	hyper	hyper	ADJ
easat-9281	136	5	-	-	ADJ
easat-9281	136	6	personalization	personalization	NOUN
easat-9281	136	7	maturity	maturity	NOUN
easat-9281	136	8	model	model	NOUN
easat-9281	136	9	(	(	PUNCT
easat-9281	136	10	hpmm	hpmm	PROPN
easat-9281	136	11	)	)	PUNCT
easat-9281	136	12	is	be	AUX
easat-9281	136	13	proposed	propose	VERB
easat-9281	136	14	with	with	ADP
easat-9281	136	15	the	the	DET
easat-9281	136	16	following	follow	VERB
easat-9281	136	17	development	development	NOUN
easat-9281	136	18	levels	level	NOUN
easat-9281	136	19	:	:	PUNCT
easat-9281	136	20	basic	basic	ADJ
easat-9281	136	21	(	(	PUNCT
easat-9281	136	22	static	static	ADJ
easat-9281	136	23	personalization	personalization	NOUN
easat-9281	136	24	)	)	PUNCT
easat-9281	136	25	,	,	PUNCT
easat-9281	136	26	contextual	contextual	ADJ
easat-9281	136	27	(	(	PUNCT
easat-9281	136	28	contextual	contextual	ADJ
easat-9281	136	29	personalization	personalization	NOUN
easat-9281	136	30	)	)	PUNCT
easat-9281	136	31	,	,	PUNCT
easat-9281	136	32	emotional	emotional	ADJ
easat-9281	136	33	(	(	PUNCT
easat-9281	136	34	emotional	emotional	ADJ
easat-9281	136	35	personalization	personalization	NOUN
easat-9281	136	36	)	)	PUNCT
easat-9281	136	37	,	,	PUNCT
easat-9281	136	38	and	and	CCONJ
easat-9281	136	39	real	real	ADJ
easat-9281	136	40	-	-	PUNCT
easat-9281	136	41	time	time	NOUN
easat-9281	136	42	adaptive	adaptive	ADJ
easat-9281	136	43	(	(	PUNCT
easat-9281	136	44	real	real	ADJ
easat-9281	136	45	-	-	PUNCT
easat-9281	136	46	time	time	NOUN
easat-9281	136	47	personalization	personalization	NOUN
easat-9281	136	48	)	)	PUNCT
easat-9281	136	49	.	.	PUNCT
easat-9281	137	1	hpmm	hpmm	PROPN
easat-9281	137	2	will	will	AUX
easat-9281	137	3	combine	combine	VERB
easat-9281	137	4	behavioral	behavioral	ADJ
easat-9281	137	5	data	datum	NOUN
easat-9281	137	6	with	with	ADP
easat-9281	137	7	sentiment	sentiment	NOUN
easat-9281	137	8	analysis	analysis	NOUN
easat-9281	137	9	and	and	CCONJ
easat-9281	137	10	real	real	ADJ
easat-9281	137	11	-	-	PUNCT
easat-9281	137	12	time	time	NOUN
easat-9281	137	13	demand	demand	NOUN
easat-9281	137	14	prediction	prediction	NOUN
easat-9281	137	15	,	,	PUNCT
easat-9281	137	16	using	use	VERB
easat-9281	137	17	advanced	advanced	ADJ
easat-9281	137	18	ai	ai	NOUN
easat-9281	137	19	and	and	CCONJ
easat-9281	137	20	iot	iot	ADJ
easat-9281	137	21	technology	technology	NOUN
easat-9281	137	22	to	to	PART
easat-9281	137	23	optimize	optimize	VERB
easat-9281	137	24	interactions	interaction	NOUN
easat-9281	137	25	at	at	ADP
easat-9281	137	26	each	each	DET
easat-9281	137	27	touchpoint	touchpoint	NOUN
easat-9281	137	28	.	.	PUNCT
easat-9281	138	1	this	this	DET
easat-9281	138	2	model	model	NOUN
easat-9281	138	3	meets	meet	VERB
easat-9281	138	4	current	current	ADJ
easat-9281	138	5	customer	customer	NOUN
easat-9281	138	6	needs	need	NOUN
easat-9281	138	7	and	and	CCONJ
easat-9281	138	8	anticipates	anticipate	VERB
easat-9281	138	9	and	and	CCONJ
easat-9281	138	10	adapts	adapt	VERB
easat-9281	138	11	to	to	ADP
easat-9281	138	12	future	future	ADJ
easat-9281	138	13	requirements	requirement	NOUN
easat-9281	138	14	,	,	PUNCT
easat-9281	138	15	creating	create	VERB
easat-9281	138	16	a	a	DET
easat-9281	138	17	sustainable	sustainable	ADJ
easat-9281	138	18	competitive	competitive	ADJ
easat-9281	138	19	advantage	advantage	NOUN
easat-9281	138	20	for	for	ADP
easat-9281	138	21	businesses	business	NOUN
easat-9281	138	22	.	.	PUNCT
easat-9281	139	1	hyper	hyper	NOUN
easat-9281	139	2	-	-	NOUN
easat-9281	139	3	personalization	personalization	NOUN
easat-9281	139	4	goes	go	VERB
easat-9281	139	5	beyond	beyond	ADP
easat-9281	139	6	merely	merely	ADV
easat-9281	139	7	meeting	meet	VERB
easat-9281	139	8	customer	customer	NOUN
easat-9281	139	9	needs	need	VERB
easat-9281	139	10	-	-	PUNCT
easat-9281	139	11	it	it	PRON
easat-9281	139	12	aims	aim	VERB
easat-9281	139	13	to	to	PART
easat-9281	139	14	predict	predict	VERB
easat-9281	139	15	and	and	CCONJ
easat-9281	139	16	adapt	adapt	VERB
easat-9281	139	17	to	to	ADP
easat-9281	139	18	their	their	PRON
easat-9281	139	19	desires	desire	NOUN
easat-9281	139	20	in	in	ADP
easat-9281	139	21	real	real	ADJ
easat-9281	139	22	time	time	NOUN
easat-9281	139	23	.	.	PUNCT
easat-9281	140	1	while	while	SCONJ
easat-9281	140	2	current	current	ADJ
easat-9281	140	3	personalization	personalization	NOUN
easat-9281	140	4	maturity	maturity	NOUN
easat-9281	140	5	models	model	NOUN
easat-9281	140	6	provide	provide	VERB
easat-9281	140	7	a	a	DET
easat-9281	140	8	solid	solid	ADJ
easat-9281	140	9	foundation	foundation	NOUN
easat-9281	140	10	,	,	PUNCT
easat-9281	140	11	they	they	PRON
easat-9281	140	12	still	still	ADV
easat-9281	140	13	lack	lack	VERB
easat-9281	140	14	integration	integration	NOUN
easat-9281	140	15	of	of	ADP
easat-9281	140	16	emotional	emotional	ADJ
easat-9281	140	17	and	and	CCONJ
easat-9281	140	18	contextual	contextual	ADJ
easat-9281	140	19	factors	factor	NOUN
easat-9281	140	20	.	.	PUNCT
easat-9281	141	1	the	the	DET
easat-9281	141	2	proposed	propose	VERB
easat-9281	141	3	hpmm	hpmm	NOUN
easat-9281	141	4	addresses	address	NOUN
easat-9281	141	5	this	this	DET
easat-9281	141	6	gap	gap	NOUN
easat-9281	141	7	by	by	ADP
easat-9281	141	8	combining	combine	VERB
easat-9281	141	9	behavioral	behavioral	ADJ
easat-9281	141	10	analysis	analysis	NOUN
easat-9281	141	11	,	,	PUNCT
easat-9281	141	12	sentiment	sentiment	NOUN
easat-9281	141	13	evaluation	evaluation	NOUN
easat-9281	141	14	,	,	PUNCT
easat-9281	141	15	and	and	CCONJ
easat-9281	141	16	real	real	ADJ
easat-9281	141	17	-	-	PUNCT
easat-9281	141	18	time	time	NOUN
easat-9281	141	19	demand	demand	NOUN
easat-9281	141	20	prediction	prediction	NOUN
easat-9281	141	21	.	.	PUNCT
easat-9281	142	1	this	this	DET
easat-9281	142	2	approach	approach	NOUN
easat-9281	142	3	enhances	enhance	VERB
easat-9281	142	4	customer	customer	NOUN
easat-9281	142	5	experiences	experience	NOUN
easat-9281	142	6	and	and	CCONJ
easat-9281	142	7	creates	create	VERB
easat-9281	142	8	a	a	DET
easat-9281	142	9	sustainable	sustainable	ADJ
easat-9281	142	10	competitive	competitive	ADJ
easat-9281	142	11	advantage	advantage	NOUN
easat-9281	142	12	for	for	ADP
easat-9281	142	13	businesses	business	NOUN
easat-9281	142	14	in	in	ADP
easat-9281	142	15	the	the	DET
easat-9281	142	16	digital	digital	ADJ
easat-9281	142	17	era	era	NOUN
easat-9281	142	18	.	.	PUNCT
easat-9281	143	1	this	this	DET
easat-9281	143	2	study	study	NOUN
easat-9281	143	3	aims	aim	VERB
easat-9281	143	4	to	to	PART
easat-9281	143	5	develop	develop	VERB
easat-9281	143	6	a	a	DET
easat-9281	143	7	hpmm	hpmm	NOUN
easat-9281	143	8	that	that	PRON
easat-9281	143	9	serves	serve	VERB
easat-9281	143	10	as	as	ADP
easat-9281	143	11	a	a	DET
easat-9281	143	12	framework	framework	NOUN
easat-9281	143	13	for	for	SCONJ
easat-9281	143	14	businesses	business	NOUN
easat-9281	143	15	to	to	PART
easat-9281	143	16	assess	assess	VERB
easat-9281	143	17	and	and	CCONJ
easat-9281	143	18	improve	improve	VERB
easat-9281	143	19	their	their	PRON
easat-9281	143	20	hyper	hyper	ADJ
easat-9281	143	21	-	-	NOUN
easat-9281	143	22	personalization	personalization	NOUN
easat-9281	143	23	capabilities	capability	NOUN
easat-9281	143	24	at	at	ADP
easat-9281	143	25	each	each	DET
easat-9281	143	26	stage	stage	NOUN
easat-9281	143	27	of	of	ADP
easat-9281	143	28	development	development	NOUN
easat-9281	143	29	.	.	PUNCT
easat-9281	144	1	the	the	DET
easat-9281	144	2	model	model	NOUN
easat-9281	144	3	identifies	identify	VERB
easat-9281	144	4	maturity	maturity	NOUN
easat-9281	144	5	levels	level	NOUN
easat-9281	144	6	and	and	CCONJ
easat-9281	144	7	provides	provide	VERB
easat-9281	144	8	detailed	detailed	ADJ
easat-9281	144	9	measurement	measurement	NOUN
easat-9281	144	10	criteria	criterion	NOUN
easat-9281	144	11	for	for	SCONJ
easat-9281	144	12	businesses	business	NOUN
easat-9281	144	13	to	to	PART
easat-9281	144	14	understand	understand	VERB
easat-9281	144	15	their	their	PRON
easat-9281	144	16	current	current	ADJ
easat-9281	144	17	position	position	NOUN
easat-9281	144	18	and	and	CCONJ
easat-9281	144	19	the	the	DET
easat-9281	144	20	goals	goal	NOUN
easat-9281	144	21	they	they	PRON
easat-9281	144	22	need	need	VERB
easat-9281	144	23	to	to	PART
easat-9281	144	24	achieve	achieve	VERB
easat-9281	144	25	.	.	PUNCT
easat-9281	145	1	at	at	ADP
easat-9281	145	2	the	the	DET
easat-9281	145	3	same	same	ADJ
easat-9281	145	4	time	time	NOUN
easat-9281	145	5	,	,	PUNCT
easat-9281	145	6	the	the	DET
easat-9281	145	7	study	study	NOUN
easat-9281	145	8	proposes	propose	VERB
easat-9281	145	9	a	a	DET
easat-9281	145	10	clear	clear	ADJ
easat-9281	145	11	roadmap	roadmap	NOUN
easat-9281	145	12	to	to	PART
easat-9281	145	13	help	help	VERB
easat-9281	145	14	enterprises	enterprise	NOUN
easat-9281	145	15	implement	implement	VERB
easat-9281	145	16	hyper	hyper	ADJ
easat-9281	145	17	-	-	ADJ
easat-9281	145	18	personalization	personalization	NOUN
easat-9281	145	19	strategies	strategy	NOUN
easat-9281	145	20	effectively	effectively	ADV
easat-9281	145	21	and	and	CCONJ
easat-9281	145	22	consistently	consistently	ADV
easat-9281	145	23	gradually	gradually	ADV
easat-9281	145	24	.	.	PUNCT
easat-9281	146	1	this	this	DET
easat-9281	146	2	roadmap	roadmap	NOUN
easat-9281	146	3	will	will	AUX
easat-9281	146	4	be	be	AUX
easat-9281	146	5	built	build	VERB
easat-9281	146	6	on	on	ADP
easat-9281	146	7	practical	practical	ADJ
easat-9281	146	8	analysis	analysis	NOUN
easat-9281	146	9	and	and	CCONJ
easat-9281	146	10	technology	technology	NOUN
easat-9281	146	11	trends	trend	NOUN
easat-9281	146	12	,	,	PUNCT
easat-9281	146	13	ensuring	ensure	VERB
easat-9281	146	14	high	high	ADJ
easat-9281	146	15	applicability	applicability	NOUN
easat-9281	146	16	in	in	ADP
easat-9281	146	17	different	different	ADJ
easat-9281	146	18	industries	industry	NOUN
easat-9281	146	19	.	.	PUNCT
easat-9281	147	1	in	in	ADP
easat-9281	147	2	addition	addition	NOUN
easat-9281	147	3	,	,	PUNCT
easat-9281	147	4	supporting	support	VERB
easat-9281	147	5	tools	tool	NOUN
easat-9281	147	6	,	,	PUNCT
easat-9281	147	7	such	such	ADJ
easat-9281	147	8	as	as	ADP
easat-9281	147	9	data	datum	NOUN
easat-9281	147	10	analytics	analytic	NOUN
easat-9281	147	11	systems	system	NOUN
easat-9281	147	12	,	,	PUNCT
easat-9281	147	13	hyperpersonalized	hyperpersonalize	VERB
easat-9281	147	14	chatbots	chatbot	NOUN
easat-9281	147	15	,	,	PUNCT
easat-9281	147	16	and	and	CCONJ
easat-9281	147	17	ai	ai	PROPN
easat-9281	147	18	platforms	platform	NOUN
easat-9281	147	19	,	,	PUNCT
easat-9281	147	20	will	will	AUX
easat-9281	147	21	be	be	AUX
easat-9281	147	22	introduced	introduce	VERB
easat-9281	147	23	to	to	PART
easat-9281	147	24	enhance	enhance	VERB
easat-9281	147	25	implementation	implementation	NOUN
easat-9281	147	26	capabilities	capability	NOUN
easat-9281	147	27	.	.	PUNCT
easat-9281	148	1	the	the	DET
easat-9281	148	2	expected	expect	VERB
easat-9281	148	3	result	result	NOUN
easat-9281	148	4	is	be	AUX
easat-9281	148	5	that	that	SCONJ
easat-9281	148	6	businesses	business	NOUN
easat-9281	148	7	will	will	AUX
easat-9281	148	8	improve	improve	VERB
easat-9281	148	9	customer	customer	NOUN
easat-9281	148	10	experience	experience	NOUN
easat-9281	148	11	,	,	PUNCT
easat-9281	148	12	optimize	optimize	NOUN
easat-9281	148	13	resources	resource	NOUN
easat-9281	148	14	,	,	PUNCT
easat-9281	148	15	and	and	CCONJ
easat-9281	148	16	increase	increase	VERB
easat-9281	148	17	business	business	NOUN
easat-9281	148	18	performance	performance	NOUN
easat-9281	148	19	.	.	PUNCT
easat-9281	149	1	the	the	DET
easat-9281	149	2	research	research	NOUN
easat-9281	149	3	will	will	AUX
easat-9281	149	4	provide	provide	VERB
easat-9281	149	5	a	a	DET
easat-9281	149	6	scientific	scientific	ADJ
easat-9281	149	7	and	and	CCONJ
easat-9281	149	8	practical	practical	ADJ
easat-9281	149	9	basis	basis	NOUN
easat-9281	149	10	,	,	PUNCT
easat-9281	149	11	contributing	contribute	VERB
easat-9281	149	12	to	to	ADP
easat-9281	149	13	shaping	shape	VERB
easat-9281	149	14	hyper	hyper	ADJ
easat-9281	149	15	-	-	ADJ
easat-9281	149	16	personalization	personalization	NOUN
easat-9281	149	17	strategy	strategy	NOUN
easat-9281	149	18	in	in	ADP
easat-9281	149	19	the	the	DET
easat-9281	149	20	era	era	NOUN
easat-9281	149	21	of	of	ADP
easat-9281	149	22	big	big	ADJ
easat-9281	149	23	data	datum	NOUN
easat-9281	149	24	and	and	CCONJ
easat-9281	149	25	digital	digital	ADJ
easat-9281	149	26	transformation	transformation	NOUN
easat-9281	149	27	.	.	PUNCT
easat-9281	150	1	273	273	NUM
easat-9281	150	2	edelweiss	edelweiss	PROPN
easat-9281	150	3	applied	apply	VERB
easat-9281	150	4	science	science	NOUN
easat-9281	150	5	and	and	CCONJ
easat-9281	150	6	technology	technology	NOUN
easat-9281	150	7	issn	issn	PROPN
easat-9281	150	8	:	:	PUNCT
easat-9281	150	9	2576	2576	NUM
easat-9281	150	10	-	-	SYM
easat-9281	150	11	8484	8484	NUM
easat-9281	150	12	vol	vol	NOUN
easat-9281	150	13	.	.	PROPN
easat-9281	151	1	9	9	NUM
easat-9281	151	2	,	,	PUNCT
easat-9281	151	3	no	no	INTJ
easat-9281	151	4	.	.	NOUN
easat-9281	151	5	8	8	NUM
easat-9281	151	6	:	:	PUNCT
easat-9281	151	7	268	268	NUM
easat-9281	151	8	-	-	SYM
easat-9281	151	9	278	278	NUM
easat-9281	151	10	,	,	PUNCT
easat-9281	151	11	2025	2025	NUM
easat-9281	151	12	doi	doi	NOUN
easat-9281	151	13	:	:	PUNCT
easat-9281	151	14	10.55214/2576	10.55214/2576	NUM
easat-9281	151	15	-	-	SYM
easat-9281	151	16	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	151	17	©	©	ADP
easat-9281	151	18	2025	2025	NUM
easat-9281	151	19	by	by	ADP
easat-9281	151	20	the	the	DET
easat-9281	151	21	authors	author	NOUN
easat-9281	151	22	;	;	PUNCT
easat-9281	151	23	licensee	licensee	PROPN
easat-9281	151	24	learning	learning	NOUN
easat-9281	151	25	gate	gate	NOUN
easat-9281	151	26	3	3	NUM
easat-9281	151	27	.	.	PUNCT
easat-9281	152	1	research	research	NOUN
easat-9281	152	2	methods	method	NOUN
easat-9281	152	3	the	the	DET
easat-9281	152	4	hpmm	hpmm	PROPN
easat-9281	152	5	research	research	NOUN
easat-9281	152	6	methodology	methodology	NOUN
easat-9281	152	7	is	be	AUX
easat-9281	152	8	comprehensive	comprehensive	ADJ
easat-9281	152	9	and	and	CCONJ
easat-9281	152	10	includes	include	VERB
easat-9281	152	11	literature	literature	NOUN
easat-9281	152	12	analysis	analysis	NOUN
easat-9281	152	13	,	,	PUNCT
easat-9281	152	14	expert	expert	NOUN
easat-9281	152	15	interviews	interview	NOUN
easat-9281	152	16	,	,	PUNCT
easat-9281	152	17	and	and	CCONJ
easat-9281	152	18	field	field	NOUN
easat-9281	152	19	testing	testing	NOUN
easat-9281	152	20	.	.	PUNCT
easat-9281	153	1	first	first	ADV
easat-9281	153	2	,	,	PUNCT
easat-9281	153	3	the	the	DET
easat-9281	153	4	study	study	NOUN
easat-9281	153	5	focused	focus	VERB
easat-9281	153	6	on	on	ADP
easat-9281	153	7	analyzing	analyze	VERB
easat-9281	153	8	academic	academic	ADJ
easat-9281	153	9	documents	document	NOUN
easat-9281	153	10	,	,	PUNCT
easat-9281	153	11	industry	industry	NOUN
easat-9281	153	12	reports	report	NOUN
easat-9281	153	13	,	,	PUNCT
easat-9281	153	14	and	and	CCONJ
easat-9281	153	15	existing	exist	VERB
easat-9281	153	16	personalization	personalization	NOUN
easat-9281	153	17	maturity	maturity	NOUN
easat-9281	153	18	models	model	NOUN
easat-9281	153	19	to	to	PART
easat-9281	153	20	identify	identify	VERB
easat-9281	153	21	the	the	DET
easat-9281	153	22	core	core	ADJ
easat-9281	153	23	components	component	NOUN
easat-9281	153	24	of	of	ADP
easat-9281	153	25	hyperpersonalization	hyperpersonalization	NOUN
easat-9281	153	26	,	,	PUNCT
easat-9281	153	27	including	include	VERB
easat-9281	153	28	data	data	NOUN
easat-9281	153	29	integration	integration	NOUN
easat-9281	153	30	,	,	PUNCT
easat-9281	153	31	ai	ai	VERB
easat-9281	153	32	technology	technology	NOUN
easat-9281	153	33	application	application	NOUN
easat-9281	153	34	,	,	PUNCT
easat-9281	153	35	and	and	CCONJ
easat-9281	153	36	real	real	ADJ
easat-9281	153	37	-	-	PUNCT
easat-9281	153	38	time	time	NOUN
easat-9281	153	39	feedback	feedback	NOUN
easat-9281	153	40	.	.	PUNCT
easat-9281	154	1	this	this	DET
easat-9281	154	2	phase	phase	NOUN
easat-9281	154	3	helps	help	VERB
easat-9281	154	4	form	form	VERB
easat-9281	154	5	a	a	DET
easat-9281	154	6	solid	solid	ADJ
easat-9281	154	7	theoretical	theoretical	ADJ
easat-9281	154	8	basis	basis	NOUN
easat-9281	154	9	for	for	ADP
easat-9281	154	10	model	model	NOUN
easat-9281	154	11	design	design	NOUN
easat-9281	154	12	.	.	PUNCT
easat-9281	155	1	next	next	ADV
easat-9281	155	2	,	,	PUNCT
easat-9281	155	3	the	the	DET
easat-9281	155	4	study	study	NOUN
easat-9281	155	5	conducted	conduct	VERB
easat-9281	155	6	in	in	ADP
easat-9281	155	7	-	-	PUNCT
easat-9281	155	8	depth	depth	NOUN
easat-9281	155	9	interviews	interview	NOUN
easat-9281	155	10	with	with	ADP
easat-9281	155	11	10–15	10–15	NUM
easat-9281	155	12	marketing	marketing	NOUN
easat-9281	155	13	,	,	PUNCT
easat-9281	155	14	information	information	NOUN
easat-9281	155	15	technology	technology	NOUN
easat-9281	155	16	,	,	PUNCT
easat-9281	155	17	and	and	CCONJ
easat-9281	155	18	customer	customer	NOUN
easat-9281	155	19	management	management	NOUN
easat-9281	155	20	experts	expert	NOUN
easat-9281	155	21	.	.	PUNCT
easat-9281	156	1	the	the	DET
easat-9281	156	2	experts	expert	NOUN
easat-9281	156	3	were	be	AUX
easat-9281	156	4	selected	select	VERB
easat-9281	156	5	based	base	VERB
easat-9281	156	6	on	on	ADP
easat-9281	156	7	their	their	PRON
easat-9281	156	8	practical	practical	ADJ
easat-9281	156	9	experience	experience	NOUN
easat-9281	156	10	and	and	CCONJ
easat-9281	156	11	ability	ability	NOUN
easat-9281	156	12	to	to	PART
easat-9281	156	13	contribute	contribute	VERB
easat-9281	156	14	diverse	diverse	ADJ
easat-9281	156	15	opinions	opinion	NOUN
easat-9281	156	16	on	on	ADP
easat-9281	156	17	the	the	DET
easat-9281	156	18	maturity	maturity	NOUN
easat-9281	156	19	levels	level	NOUN
easat-9281	156	20	and	and	CCONJ
easat-9281	156	21	evaluation	evaluation	NOUN
easat-9281	156	22	criteria	criterion	NOUN
easat-9281	156	23	in	in	ADP
easat-9281	156	24	hyper	hyper	NOUN
easat-9281	156	25	-	-	NOUN
easat-9281	156	26	personalization	personalization	NOUN
easat-9281	156	27	.	.	PUNCT
easat-9281	157	1	the	the	DET
easat-9281	157	2	information	information	NOUN
easat-9281	157	3	collected	collect	VERB
easat-9281	157	4	from	from	ADP
easat-9281	157	5	interviews	interview	NOUN
easat-9281	157	6	helps	help	VERB
easat-9281	157	7	supplement	supplement	VERB
easat-9281	157	8	qualitative	qualitative	ADJ
easat-9281	157	9	aspects	aspect	NOUN
easat-9281	157	10	such	such	ADJ
easat-9281	157	11	as	as	ADP
easat-9281	157	12	the	the	DET
easat-9281	157	13	role	role	NOUN
easat-9281	157	14	of	of	ADP
easat-9281	157	15	emotion	emotion	NOUN
easat-9281	157	16	and	and	CCONJ
easat-9281	157	17	context	context	NOUN
easat-9281	157	18	in	in	ADP
easat-9281	157	19	customer	customer	NOUN
easat-9281	157	20	experience	experience	NOUN
easat-9281	157	21	.	.	PUNCT
easat-9281	158	1	based	base	VERB
easat-9281	158	2	on	on	ADP
easat-9281	158	3	these	these	DET
easat-9281	158	4	results	result	NOUN
easat-9281	158	5	,	,	PUNCT
easat-9281	158	6	the	the	DET
easat-9281	158	7	study	study	NOUN
easat-9281	158	8	designs	design	VERB
easat-9281	158	9	a	a	DET
easat-9281	158	10	theoretical	theoretical	ADJ
easat-9281	158	11	model	model	NOUN
easat-9281	158	12	of	of	ADP
easat-9281	158	13	hyper	hyper	ADJ
easat-9281	158	14	-	-	ADJ
easat-9281	158	15	personalization	personalization	NOUN
easat-9281	158	16	maturity	maturity	NOUN
easat-9281	158	17	levels	level	NOUN
easat-9281	158	18	,	,	PUNCT
easat-9281	158	19	from	from	ADP
easat-9281	158	20	basic	basic	ADJ
easat-9281	158	21	to	to	AUX
easat-9281	158	22	advanced	advanced	ADJ
easat-9281	158	23	.	.	PUNCT
easat-9281	159	1	the	the	DET
easat-9281	159	2	levels	level	NOUN
easat-9281	159	3	are	be	AUX
easat-9281	159	4	classified	classify	VERB
easat-9281	159	5	with	with	ADP
easat-9281	159	6	detailed	detailed	ADJ
easat-9281	159	7	evaluation	evaluation	NOUN
easat-9281	159	8	criteria	criterion	NOUN
easat-9281	159	9	,	,	PUNCT
easat-9281	159	10	including	include	VERB
easat-9281	159	11	data	datum	NOUN
easat-9281	159	12	analysis	analysis	NOUN
easat-9281	159	13	capabilities	capability	NOUN
easat-9281	159	14	,	,	PUNCT
easat-9281	159	15	personalization	personalization	NOUN
easat-9281	159	16	automation	automation	NOUN
easat-9281	159	17	,	,	PUNCT
easat-9281	159	18	and	and	CCONJ
easat-9281	159	19	customer	customer	NOUN
easat-9281	159	20	experience	experience	NOUN
easat-9281	159	21	optimization	optimization	NOUN
easat-9281	159	22	.	.	PUNCT
easat-9281	160	1	at	at	ADP
easat-9281	160	2	the	the	DET
easat-9281	160	3	same	same	ADJ
easat-9281	160	4	time	time	NOUN
easat-9281	160	5	,	,	PUNCT
easat-9281	160	6	the	the	DET
easat-9281	160	7	study	study	NOUN
easat-9281	160	8	proposes	propose	VERB
easat-9281	160	9	tools	tool	NOUN
easat-9281	160	10	and	and	CCONJ
easat-9281	160	11	methods	method	NOUN
easat-9281	160	12	to	to	PART
easat-9281	160	13	support	support	VERB
easat-9281	160	14	businesses	business	NOUN
easat-9281	160	15	in	in	ADP
easat-9281	160	16	effective	effective	ADJ
easat-9281	160	17	implementation	implementation	NOUN
easat-9281	160	18	at	at	ADP
easat-9281	160	19	each	each	DET
easat-9281	160	20	level	level	NOUN
easat-9281	160	21	,	,	PUNCT
easat-9281	160	22	such	such	ADJ
easat-9281	160	23	as	as	ADP
easat-9281	160	24	using	use	VERB
easat-9281	160	25	ai	ai	NOUN
easat-9281	160	26	platforms	platform	NOUN
easat-9281	160	27	,	,	PUNCT
easat-9281	160	28	multi	multi	ADJ
easat-9281	160	29	-	-	ADJ
easat-9281	160	30	channel	channel	ADJ
easat-9281	160	31	integration	integration	NOUN
easat-9281	160	32	,	,	PUNCT
easat-9281	160	33	and	and	CCONJ
easat-9281	160	34	customer	customer	NOUN
easat-9281	160	35	behavior	behavior	NOUN
easat-9281	160	36	analysis	analysis	NOUN
easat-9281	160	37	.	.	PUNCT
easat-9281	161	1	finally	finally	ADV
easat-9281	161	2	,	,	PUNCT
easat-9281	161	3	the	the	DET
easat-9281	161	4	model	model	NOUN
easat-9281	161	5	is	be	AUX
easat-9281	161	6	tested	test	VERB
easat-9281	161	7	in	in	ADP
easat-9281	161	8	practice	practice	NOUN
easat-9281	161	9	at	at	ADP
easat-9281	161	10	10–15	10–15	NUM
easat-9281	161	11	retail	retail	NOUN
easat-9281	161	12	,	,	PUNCT
easat-9281	161	13	finance	finance	NOUN
easat-9281	161	14	,	,	PUNCT
easat-9281	161	15	and	and	CCONJ
easat-9281	161	16	service	service	NOUN
easat-9281	161	17	businesses	business	NOUN
easat-9281	161	18	.	.	PUNCT
easat-9281	162	1	quantitative	quantitative	ADJ
easat-9281	162	2	data	datum	NOUN
easat-9281	162	3	such	such	ADJ
easat-9281	162	4	as	as	ADP
easat-9281	162	5	customer	customer	NOUN
easat-9281	162	6	satisfaction	satisfaction	NOUN
easat-9281	162	7	,	,	PUNCT
easat-9281	162	8	revenue	revenue	NOUN
easat-9281	162	9	growth	growth	NOUN
easat-9281	162	10	,	,	PUNCT
easat-9281	162	11	and	and	CCONJ
easat-9281	162	12	cost	cost	NOUN
easat-9281	162	13	efficiency	efficiency	NOUN
easat-9281	162	14	are	be	AUX
easat-9281	162	15	collected	collect	VERB
easat-9281	162	16	to	to	PART
easat-9281	162	17	evaluate	evaluate	VERB
easat-9281	162	18	the	the	DET
easat-9281	162	19	impact	impact	NOUN
easat-9281	162	20	of	of	ADP
easat-9281	162	21	the	the	DET
easat-9281	162	22	model	model	NOUN
easat-9281	162	23	.	.	PUNCT
easat-9281	163	1	in	in	ADP
easat-9281	163	2	addition	addition	NOUN
easat-9281	163	3	,	,	PUNCT
easat-9281	163	4	the	the	DET
easat-9281	163	5	study	study	NOUN
easat-9281	163	6	also	also	ADV
easat-9281	163	7	recorded	record	VERB
easat-9281	163	8	feedback	feedback	NOUN
easat-9281	163	9	from	from	ADP
easat-9281	163	10	business	business	NOUN
easat-9281	163	11	leaders	leader	NOUN
easat-9281	163	12	to	to	PART
easat-9281	163	13	identify	identify	VERB
easat-9281	163	14	benefits	benefit	NOUN
easat-9281	163	15	and	and	CCONJ
easat-9281	163	16	challenges	challenge	NOUN
easat-9281	163	17	during	during	ADP
easat-9281	163	18	the	the	DET
easat-9281	163	19	implementation	implementation	NOUN
easat-9281	163	20	process	process	NOUN
easat-9281	163	21	.	.	PUNCT
easat-9281	164	1	the	the	DET
easat-9281	164	2	combination	combination	NOUN
easat-9281	164	3	of	of	ADP
easat-9281	164	4	quantitative	quantitative	ADJ
easat-9281	164	5	and	and	CCONJ
easat-9281	164	6	qualitative	qualitative	ADJ
easat-9281	164	7	data	datum	NOUN
easat-9281	164	8	ensures	ensure	VERB
easat-9281	164	9	the	the	DET
easat-9281	164	10	model	model	NOUN
easat-9281	164	11	's	's	PART
easat-9281	164	12	accuracy	accuracy	NOUN
easat-9281	164	13	and	and	CCONJ
easat-9281	164	14	provides	provide	VERB
easat-9281	164	15	a	a	DET
easat-9281	164	16	basis	basis	NOUN
easat-9281	164	17	for	for	ADP
easat-9281	164	18	improvement	improvement	NOUN
easat-9281	164	19	and	and	CCONJ
easat-9281	164	20	adjustment	adjustment	NOUN
easat-9281	164	21	in	in	ADP
easat-9281	164	22	accordance	accordance	NOUN
easat-9281	164	23	with	with	ADP
easat-9281	164	24	practice	practice	NOUN
easat-9281	164	25	.	.	PUNCT
easat-9281	165	1	the	the	DET
easat-9281	165	2	hpmm	hpmm	PROPN
easat-9281	165	3	model	model	NOUN
easat-9281	165	4	is	be	AUX
easat-9281	165	5	expected	expect	VERB
easat-9281	165	6	to	to	PART
easat-9281	165	7	be	be	AUX
easat-9281	165	8	helpful	helpful	ADJ
easat-9281	165	9	in	in	ADP
easat-9281	165	10	orienting	orient	VERB
easat-9281	165	11	hyperpersonalization	hyperpersonalization	NOUN
easat-9281	165	12	strategies	strategy	NOUN
easat-9281	165	13	,	,	PUNCT
easat-9281	165	14	helping	help	VERB
easat-9281	165	15	businesses	business	NOUN
easat-9281	165	16	improve	improve	VERB
easat-9281	165	17	customer	customer	NOUN
easat-9281	165	18	experience	experience	NOUN
easat-9281	165	19	and	and	CCONJ
easat-9281	165	20	achieve	achieve	VERB
easat-9281	165	21	sustainable	sustainable	ADJ
easat-9281	165	22	competitive	competitive	ADJ
easat-9281	165	23	advantage	advantage	NOUN
easat-9281	165	24	.	.	PUNCT
easat-9281	166	1	4	4	X
easat-9281	166	2	.	.	X
easat-9281	166	3	research	research	NOUN
easat-9281	166	4	results	result	VERB
easat-9281	166	5	the	the	DET
easat-9281	166	6	maturity	maturity	NOUN
easat-9281	166	7	model	model	NOUN
easat-9281	166	8	is	be	AUX
easat-9281	166	9	an	an	DET
easat-9281	166	10	important	important	ADJ
easat-9281	166	11	tool	tool	NOUN
easat-9281	166	12	for	for	ADP
easat-9281	166	13	measuring	measure	VERB
easat-9281	166	14	the	the	DET
easat-9281	166	15	level	level	NOUN
easat-9281	166	16	of	of	ADP
easat-9281	166	17	development	development	NOUN
easat-9281	166	18	of	of	ADP
easat-9281	166	19	an	an	DET
easat-9281	166	20	organization	organization	NOUN
easat-9281	166	21	,	,	PUNCT
easat-9281	166	22	process	process	NOUN
easat-9281	166	23	,	,	PUNCT
easat-9281	166	24	or	or	CCONJ
easat-9281	166	25	technology	technology	NOUN
easat-9281	166	26	based	base	VERB
easat-9281	166	27	on	on	ADP
easat-9281	166	28	standardized	standardized	ADJ
easat-9281	166	29	criteria	criterion	NOUN
easat-9281	166	30	.	.	PUNCT
easat-9281	167	1	this	this	DET
easat-9281	167	2	model	model	NOUN
easat-9281	167	3	provides	provide	VERB
easat-9281	167	4	a	a	DET
easat-9281	167	5	comprehensive	comprehensive	ADJ
easat-9281	167	6	view	view	NOUN
easat-9281	167	7	of	of	ADP
easat-9281	167	8	the	the	DET
easat-9281	167	9	current	current	ADJ
easat-9281	167	10	state	state	NOUN
easat-9281	167	11	,	,	PUNCT
easat-9281	167	12	thereby	thereby	ADV
easat-9281	167	13	identifying	identify	VERB
easat-9281	167	14	gaps	gap	NOUN
easat-9281	167	15	that	that	PRON
easat-9281	167	16	need	need	VERB
easat-9281	167	17	to	to	PART
easat-9281	167	18	be	be	AUX
easat-9281	167	19	improved	improve	VERB
easat-9281	167	20	and	and	CCONJ
easat-9281	167	21	orienting	orient	VERB
easat-9281	167	22	development	development	NOUN
easat-9281	167	23	to	to	PART
easat-9281	167	24	reach	reach	VERB
easat-9281	167	25	the	the	DET
easat-9281	167	26	optimal	optimal	ADJ
easat-9281	167	27	state	state	NOUN
easat-9281	167	28	.	.	PUNCT
easat-9281	168	1	the	the	DET
easat-9281	168	2	core	core	ADJ
easat-9281	168	3	elements	element	NOUN
easat-9281	168	4	in	in	ADP
easat-9281	168	5	the	the	DET
easat-9281	168	6	maturity	maturity	NOUN
easat-9281	168	7	model	model	NOUN
easat-9281	168	8	include	include	VERB
easat-9281	168	9	development	development	NOUN
easat-9281	168	10	levels	level	NOUN
easat-9281	168	11	,	,	PUNCT
easat-9281	168	12	assessment	assessment	NOUN
easat-9281	168	13	factors	factor	NOUN
easat-9281	168	14	,	,	PUNCT
easat-9281	168	15	and	and	CCONJ
easat-9281	168	16	improvement	improvement	NOUN
easat-9281	168	17	roadmap	roadmap	NOUN
easat-9281	168	18	.	.	PUNCT
easat-9281	169	1	levels	level	NOUN
easat-9281	169	2	are	be	AUX
easat-9281	169	3	usually	usually	ADV
easat-9281	169	4	divided	divide	VERB
easat-9281	169	5	from	from	ADP
easat-9281	169	6	essential	essential	ADJ
easat-9281	169	7	to	to	ADP
easat-9281	169	8	optimal	optimal	ADJ
easat-9281	169	9	,	,	PUNCT
easat-9281	169	10	representing	represent	VERB
easat-9281	169	11	stages	stage	NOUN
easat-9281	169	12	of	of	ADP
easat-9281	169	13	development	development	NOUN
easat-9281	169	14	with	with	ADP
easat-9281	169	15	different	different	ADJ
easat-9281	169	16	requirements	requirement	NOUN
easat-9281	169	17	and	and	CCONJ
easat-9281	169	18	characteristics	characteristic	NOUN
easat-9281	169	19	.	.	PUNCT
easat-9281	170	1	assessment	assessment	NOUN
easat-9281	170	2	factors	factor	NOUN
easat-9281	170	3	focus	focus	VERB
easat-9281	170	4	on	on	ADP
easat-9281	170	5	processes	process	NOUN
easat-9281	170	6	,	,	PUNCT
easat-9281	170	7	technology	technology	NOUN
easat-9281	170	8	,	,	PUNCT
easat-9281	170	9	organizational	organizational	ADJ
easat-9281	170	10	capabilities	capability	NOUN
easat-9281	170	11	,	,	PUNCT
easat-9281	170	12	and	and	CCONJ
easat-9281	170	13	data	datum	NOUN
easat-9281	170	14	management	management	NOUN
easat-9281	170	15	.	.	PUNCT
easat-9281	171	1	the	the	DET
easat-9281	171	2	improvement	improvement	NOUN
easat-9281	171	3	roadmap	roadmap	NOUN
easat-9281	171	4	,	,	PUNCT
easat-9281	171	5	an	an	DET
easat-9281	171	6	indispensable	indispensable	ADJ
easat-9281	171	7	component	component	NOUN
easat-9281	171	8	,	,	PUNCT
easat-9281	171	9	helps	help	VERB
easat-9281	171	10	the	the	DET
easat-9281	171	11	organization	organization	NOUN
easat-9281	171	12	identify	identify	VERB
easat-9281	171	13	the	the	DET
easat-9281	171	14	steps	step	NOUN
easat-9281	171	15	to	to	PART
easat-9281	171	16	take	take	VERB
easat-9281	171	17	and	and	CCONJ
easat-9281	171	18	the	the	DET
easat-9281	171	19	resources	resource	NOUN
easat-9281	171	20	needed	need	VERB
easat-9281	171	21	to	to	PART
easat-9281	171	22	move	move	VERB
easat-9281	171	23	to	to	ADP
easat-9281	171	24	a	a	DET
easat-9281	171	25	higher	high	ADJ
easat-9281	171	26	level	level	NOUN
easat-9281	171	27	.	.	PUNCT
easat-9281	172	1	the	the	DET
easat-9281	172	2	applications	application	NOUN
easat-9281	172	3	of	of	ADP
easat-9281	172	4	maturity	maturity	NOUN
easat-9281	172	5	models	model	NOUN
easat-9281	172	6	are	be	AUX
easat-9281	172	7	diverse	diverse	ADJ
easat-9281	172	8	,	,	PUNCT
easat-9281	172	9	from	from	ADP
easat-9281	172	10	building	build	VERB
easat-9281	172	11	improvement	improvement	NOUN
easat-9281	172	12	strategies	strategy	NOUN
easat-9281	172	13	and	and	CCONJ
easat-9281	172	14	measuring	measure	VERB
easat-9281	172	15	the	the	DET
easat-9281	172	16	effectiveness	effectiveness	NOUN
easat-9281	172	17	of	of	ADP
easat-9281	172	18	investments	investment	NOUN
easat-9281	172	19	in	in	ADP
easat-9281	172	20	new	new	ADJ
easat-9281	172	21	technologies	technology	NOUN
easat-9281	172	22	and	and	CCONJ
easat-9281	172	23	processes	process	NOUN
easat-9281	172	24	to	to	ADP
easat-9281	172	25	guiding	guide	VERB
easat-9281	172	26	long	long	ADJ
easat-9281	172	27	-	-	PUNCT
easat-9281	172	28	term	term	NOUN
easat-9281	172	29	development	development	NOUN
easat-9281	172	30	to	to	PART
easat-9281	172	31	achieve	achieve	VERB
easat-9281	172	32	strategic	strategic	ADJ
easat-9281	172	33	goals	goal	NOUN
easat-9281	172	34	.	.	PUNCT
easat-9281	173	1	figure	figure	NOUN
easat-9281	173	2	1	1	NUM
easat-9281	173	3	.	.	NUM
easat-9281	173	4	hyperpersonalized	hyperpersonalize	VERB
easat-9281	173	5	maturity	maturity	NOUN
easat-9281	173	6	model	model	NOUN
easat-9281	173	7	initial	initial	ADJ
easat-9281	173	8	awareness	awareness	NOUN
easat-9281	173	9	standardized	standardize	VERB
easat-9281	173	10	integrated	integrate	VERB
easat-9281	173	11	automated	automate	VERB
easat-9281	173	12	optimized	optimize	VERB
easat-9281	173	13	274	274	NUM
easat-9281	173	14	edelweiss	edelweiss	PROPN
easat-9281	173	15	applied	apply	VERB
easat-9281	173	16	science	science	NOUN
easat-9281	173	17	and	and	CCONJ
easat-9281	173	18	technology	technology	NOUN
easat-9281	173	19	issn	issn	PROPN
easat-9281	173	20	:	:	PUNCT
easat-9281	173	21	2576	2576	NUM
easat-9281	173	22	-	-	SYM
easat-9281	173	23	8484	8484	NUM
easat-9281	173	24	vol	vol	NOUN
easat-9281	173	25	.	.	PROPN
easat-9281	174	1	9	9	NUM
easat-9281	174	2	,	,	PUNCT
easat-9281	174	3	no	no	INTJ
easat-9281	174	4	.	.	NOUN
easat-9281	174	5	8	8	NUM
easat-9281	174	6	:	:	PUNCT
easat-9281	174	7	268	268	NUM
easat-9281	174	8	-	-	SYM
easat-9281	174	9	278	278	NUM
easat-9281	174	10	,	,	PUNCT
easat-9281	174	11	2025	2025	NUM
easat-9281	174	12	doi	doi	NOUN
easat-9281	174	13	:	:	PUNCT
easat-9281	174	14	10.55214/2576	10.55214/2576	NUM
easat-9281	174	15	-	-	SYM
easat-9281	174	16	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	174	17	©	©	ADP
easat-9281	174	18	2025	2025	NUM
easat-9281	174	19	by	by	ADP
easat-9281	174	20	the	the	DET
easat-9281	174	21	authors	author	NOUN
easat-9281	174	22	;	;	PUNCT
easat-9281	174	23	licensee	licensee	PROPN
easat-9281	174	24	learning	learn	VERB
easat-9281	174	25	gate	gate	NOUN
easat-9281	174	26	table	table	NOUN
easat-9281	174	27	1	1	NUM
easat-9281	174	28	.	.	PUNCT
easat-9281	175	1	levels	level	NOUN
easat-9281	175	2	of	of	ADP
easat-9281	175	3	the	the	DET
easat-9281	175	4	hyperponalization	hyperponalization	NOUN
easat-9281	175	5	marturity	marturity	NOUN
easat-9281	175	6	model	model	NOUN
easat-9281	175	7	.	.	PUNCT
easat-9281	176	1	level	level	NOUN
easat-9281	176	2	components	component	NOUN
easat-9281	176	3	content	content	NOUN
easat-9281	176	4	level	level	NOUN
easat-9281	176	5	1	1	NUM
easat-9281	176	6	:	:	PUNCT
easat-9281	176	7	initial	initial	ADJ
easat-9281	176	8	identification	identification	NOUN
easat-9281	176	9	the	the	DET
easat-9281	176	10	organization	organization	NOUN
easat-9281	176	11	does	do	AUX
easat-9281	176	12	not	not	PART
easat-9281	176	13	have	have	VERB
easat-9281	176	14	a	a	DET
easat-9281	176	15	specific	specific	ADJ
easat-9281	176	16	hyper	hyper	ADJ
easat-9281	176	17	-	-	ADJ
easat-9281	176	18	personalization	personalization	NOUN
easat-9281	176	19	strategy	strategy	NOUN
easat-9281	176	20	.	.	PUNCT
easat-9281	177	1	collect	collect	VERB
easat-9281	177	2	simple	simple	ADJ
easat-9281	177	3	demographic	demographic	ADJ
easat-9281	177	4	data	datum	NOUN
easat-9281	177	5	(	(	PUNCT
easat-9281	177	6	age	age	NOUN
easat-9281	177	7	,	,	PUNCT
easat-9281	177	8	gender	gender	NOUN
easat-9281	177	9	,	,	PUNCT
easat-9281	177	10	geographic	geographic	ADJ
easat-9281	177	11	location	location	NOUN
easat-9281	177	12	)	)	PUNCT
easat-9281	177	13	.	.	PUNCT
easat-9281	178	1	customer	customer	NOUN
easat-9281	178	2	experience	experience	NOUN
easat-9281	178	3	is	be	AUX
easat-9281	178	4	uniform	uniform	ADJ
easat-9281	178	5	,	,	PUNCT
easat-9281	178	6	not	not	PART
easat-9281	178	7	customized	customize	VERB
easat-9281	178	8	to	to	ADP
easat-9281	178	9	individual	individual	ADJ
easat-9281	178	10	needs	need	NOUN
easat-9281	178	11	.	.	PUNCT
easat-9281	179	1	target	target	NOUN
easat-9281	179	2	build	build	VERB
easat-9281	179	3	a	a	DET
easat-9281	179	4	basic	basic	ADJ
easat-9281	179	5	customer	customer	NOUN
easat-9281	179	6	data	data	NOUN
easat-9281	179	7	collection	collection	NOUN
easat-9281	179	8	system	system	NOUN
easat-9281	179	9	.	.	PUNCT
easat-9281	180	1	meet	meet	VERB
easat-9281	180	2	the	the	DET
easat-9281	180	3	basic	basic	ADJ
easat-9281	180	4	needs	need	NOUN
easat-9281	180	5	of	of	ADP
easat-9281	180	6	customers	customer	NOUN
easat-9281	180	7	.	.	PUNCT
easat-9281	181	1	act	act	AUX
easat-9281	181	2	collect	collect	VERB
easat-9281	181	3	demographic	demographic	ADJ
easat-9281	181	4	data	datum	NOUN
easat-9281	181	5	from	from	ADP
easat-9281	181	6	online	online	ADJ
easat-9281	181	7	and	and	CCONJ
easat-9281	181	8	traditional	traditional	ADJ
easat-9281	181	9	channels	channel	NOUN
easat-9281	181	10	.	.	PUNCT
easat-9281	182	1	segment	segment	NOUN
easat-9281	182	2	customers	customer	NOUN
easat-9281	182	3	based	base	VERB
easat-9281	182	4	on	on	ADP
easat-9281	182	5	simple	simple	ADJ
easat-9281	182	6	criteria	criterion	NOUN
easat-9281	182	7	such	such	ADJ
easat-9281	182	8	as	as	ADP
easat-9281	182	9	age	age	NOUN
easat-9281	182	10	and	and	CCONJ
easat-9281	182	11	gender	gender	NOUN
easat-9281	182	12	.	.	PUNCT
easat-9281	183	1	implement	implement	VERB
easat-9281	183	2	essential	essential	ADJ
easat-9281	183	3	marketing	marketing	NOUN
easat-9281	183	4	campaigns	campaign	NOUN
easat-9281	183	5	for	for	ADP
easat-9281	183	6	each	each	DET
easat-9281	183	7	group	group	NOUN
easat-9281	183	8	.	.	PUNCT
easat-9281	184	1	kpi	kpi	PROPN
easat-9281	184	2	customer	customer	PROPN
easat-9281	184	3	data	datum	NOUN
easat-9281	184	4	collection	collection	NOUN
easat-9281	184	5	rate	rate	NOUN
easat-9281	184	6	:	:	PUNCT
easat-9281	184	7	20	20	NUM
easat-9281	184	8	-	-	SYM
easat-9281	184	9	40	40	NUM
easat-9281	184	10	%	%	NOUN
easat-9281	184	11	.	.	PUNCT
easat-9281	185	1	number	number	NOUN
easat-9281	185	2	of	of	ADP
easat-9281	185	3	segmented	segment	VERB
easat-9281	185	4	customers	customer	NOUN
easat-9281	185	5	:	:	PUNCT
easat-9281	185	6	only	only	ADV
easat-9281	185	7	about	about	ADV
easat-9281	185	8	10	10	NUM
easat-9281	185	9	-	-	SYM
easat-9281	185	10	20	20	NUM
easat-9281	185	11	%	%	NOUN
easat-9281	185	12	of	of	ADP
easat-9281	185	13	total	total	ADJ
easat-9281	185	14	customers	customer	NOUN
easat-9281	185	15	.	.	PUNCT
easat-9281	186	1	average	average	ADJ
easat-9281	186	2	engagement	engagement	NOUN
easat-9281	186	3	rate	rate	NOUN
easat-9281	186	4	:	:	PUNCT
easat-9281	186	5	1	1	NUM
easat-9281	186	6	-	-	SYM
easat-9281	186	7	2	2	NUM
easat-9281	186	8	%	%	NOUN
easat-9281	186	9	on	on	ADP
easat-9281	186	10	essential	essential	ADJ
easat-9281	186	11	marketing	marketing	NOUN
easat-9281	186	12	campaigns	campaign	NOUN
easat-9281	186	13	.	.	PUNCT
easat-9281	187	1	signs	sign	NOUN
easat-9281	187	2	of	of	ADP
easat-9281	187	3	reaching	reach	VERB
easat-9281	187	4	level	level	NOUN
easat-9281	187	5	1	1	NUM
easat-9281	187	6	and	and	CCONJ
easat-9281	187	7	moving	move	VERB
easat-9281	187	8	to	to	PART
easat-9281	187	9	level	level	VERB
easat-9281	187	10	2	2	NUM
easat-9281	187	11	:	:	PUNCT
easat-9281	187	12	businesses	business	NOUN
easat-9281	187	13	can	can	AUX
easat-9281	187	14	collect	collect	VERB
easat-9281	187	15	essential	essential	ADJ
easat-9281	187	16	data	datum	NOUN
easat-9281	187	17	from	from	ADP
easat-9281	187	18	at	at	ADV
easat-9281	187	19	least	least	ADV
easat-9281	187	20	30	30	NUM
easat-9281	187	21	%	%	NOUN
easat-9281	187	22	of	of	ADP
easat-9281	187	23	target	target	NOUN
easat-9281	187	24	customers	customer	NOUN
easat-9281	187	25	.	.	PUNCT
easat-9281	188	1	customer	customer	NOUN
easat-9281	188	2	segmentation	segmentation	NOUN
easat-9281	188	3	becomes	become	VERB
easat-9281	188	4	more	more	ADV
easat-9281	188	5	effective	effective	ADJ
easat-9281	188	6	,	,	PUNCT
easat-9281	188	7	even	even	ADV
easat-9281	188	8	at	at	ADP
easat-9281	188	9	a	a	DET
easat-9281	188	10	simple	simple	ADJ
easat-9281	188	11	level	level	NOUN
easat-9281	188	12	.	.	PUNCT
easat-9281	189	1	the	the	DET
easat-9281	189	2	customer	customer	NOUN
easat-9281	189	3	engagement	engagement	NOUN
easat-9281	189	4	rate	rate	NOUN
easat-9281	189	5	reaches	reach	VERB
easat-9281	189	6	the	the	DET
easat-9281	189	7	minimum	minimum	ADJ
easat-9281	189	8	threshold	threshold	NOUN
easat-9281	189	9	of	of	ADP
easat-9281	189	10	2	2	NUM
easat-9281	189	11	%	%	NOUN
easat-9281	189	12	,	,	PUNCT
easat-9281	189	13	showing	show	VERB
easat-9281	189	14	that	that	SCONJ
easat-9281	189	15	essential	essential	ADJ
easat-9281	189	16	campaigns	campaign	NOUN
easat-9281	189	17	are	be	AUX
easat-9281	189	18	starting	start	VERB
easat-9281	189	19	to	to	PART
easat-9281	189	20	get	get	VERB
easat-9281	189	21	attention	attention	NOUN
easat-9281	189	22	.	.	PUNCT
easat-9281	190	1	references	reference	NOUN
easat-9281	190	2	for	for	ADP
easat-9281	190	3	businesses	business	NOUN
easat-9281	190	4	new	new	ADJ
easat-9281	190	5	to	to	ADP
easat-9281	190	6	personalization	personalization	NOUN
easat-9281	190	7	,	,	PUNCT
easat-9281	190	8	refer	refer	VERB
easat-9281	190	9	to	to	ADP
easat-9281	190	10	documents	document	NOUN
easat-9281	190	11	such	such	ADJ
easat-9281	190	12	as	as	ADP
easat-9281	190	13	authors	author	NOUN
easat-9281	190	14	in	in	ADP
easat-9281	190	15	[	[	X
easat-9281	190	16	2	2	NUM
easat-9281	190	17	,	,	PUNCT
easat-9281	190	18	14	14	NUM
easat-9281	190	19	]	]	PUNCT
easat-9281	190	20	level	level	NOUN
easat-9281	190	21	2	2	NUM
easat-9281	190	22	:	:	PUNCT
easat-9281	190	23	standardized	standardized	ADJ
easat-9281	190	24	identification	identification	NOUN
easat-9281	190	25	organizations	organization	NOUN
easat-9281	190	26	begin	begin	VERB
easat-9281	190	27	integrating	integrate	VERB
easat-9281	190	28	customer	customer	NOUN
easat-9281	190	29	behavioral	behavioral	ADJ
easat-9281	190	30	data	datum	NOUN
easat-9281	190	31	from	from	ADP
easat-9281	190	32	websites	website	NOUN
easat-9281	190	33	and	and	CCONJ
easat-9281	190	34	social	social	ADJ
easat-9281	190	35	networks	network	NOUN
easat-9281	190	36	.	.	PUNCT
easat-9281	191	1	implement	implement	VERB
easat-9281	191	2	customer	customer	NOUN
easat-9281	191	3	segmentation	segmentation	NOUN
easat-9281	191	4	based	base	VERB
easat-9281	191	5	on	on	ADP
easat-9281	191	6	shopping	shopping	NOUN
easat-9281	191	7	and	and	CCONJ
easat-9281	191	8	interaction	interaction	NOUN
easat-9281	191	9	behavior	behavior	NOUN
easat-9281	191	10	.	.	PUNCT
easat-9281	192	1	use	use	VERB
easat-9281	192	2	essential	essential	ADJ
easat-9281	192	3	customer	customer	NOUN
easat-9281	192	4	management	management	NOUN
easat-9281	192	5	tools	tool	NOUN
easat-9281	192	6	like	like	ADP
easat-9281	192	7	crm	crm	PROPN
easat-9281	192	8	.	.	PUNCT
easat-9281	193	1	target	target	NOUN
easat-9281	193	2	standardize	standardize	VERB
easat-9281	193	3	the	the	DET
easat-9281	193	4	process	process	NOUN
easat-9281	193	5	of	of	ADP
easat-9281	193	6	collecting	collect	VERB
easat-9281	193	7	and	and	CCONJ
easat-9281	193	8	storing	store	VERB
easat-9281	193	9	customer	customer	NOUN
easat-9281	193	10	data	datum	NOUN
easat-9281	193	11	.	.	PUNCT
easat-9281	194	1	increase	increase	VERB
easat-9281	194	2	customer	customer	NOUN
easat-9281	194	3	interaction	interaction	NOUN
easat-9281	194	4	rate	rate	NOUN
easat-9281	194	5	on	on	ADP
easat-9281	194	6	online	online	ADJ
easat-9281	194	7	channels	channel	NOUN
easat-9281	194	8	.	.	PUNCT
easat-9281	195	1	act	act	NOUN
easat-9281	195	2	integrate	integrate	VERB
easat-9281	195	3	data	datum	NOUN
easat-9281	195	4	from	from	ADP
easat-9281	195	5	websites	website	NOUN
easat-9281	195	6	,	,	PUNCT
easat-9281	195	7	social	social	ADJ
easat-9281	195	8	networks	network	NOUN
easat-9281	195	9	,	,	PUNCT
easat-9281	195	10	and	and	CCONJ
easat-9281	195	11	email	email	NOUN
easat-9281	195	12	marketing	marketing	NOUN
easat-9281	195	13	.	.	PUNCT
easat-9281	196	1	use	use	VERB
easat-9281	196	2	data	datum	NOUN
easat-9281	196	3	analytics	analytic	NOUN
easat-9281	196	4	tools	tool	NOUN
easat-9281	196	5	to	to	PART
easat-9281	196	6	look	look	VERB
easat-9281	196	7	for	for	ADP
easat-9281	196	8	trends	trend	NOUN
easat-9281	196	9	in	in	ADP
easat-9281	196	10	customer	customer	NOUN
easat-9281	196	11	behavior	behavior	NOUN
easat-9281	196	12	.	.	PUNCT
easat-9281	197	1	deploy	deploy	VERB
easat-9281	197	2	marketing	marketing	NOUN
easat-9281	197	3	content	content	NOUN
easat-9281	197	4	suitable	suitable	ADJ
easat-9281	197	5	for	for	ADP
easat-9281	197	6	typical	typical	ADJ
easat-9281	197	7	customer	customer	NOUN
easat-9281	197	8	groups	group	NOUN
easat-9281	197	9	.	.	PUNCT
easat-9281	198	1	kpi	kpi	ADJ
easat-9281	198	2	data	datum	NOUN
easat-9281	198	3	integration	integration	NOUN
easat-9281	198	4	rate	rate	NOUN
easat-9281	198	5	from	from	ADP
easat-9281	198	6	channels	channel	NOUN
easat-9281	198	7	:	:	PUNCT
easat-9281	198	8	40	40	NUM
easat-9281	198	9	-	-	SYM
easat-9281	198	10	60	60	NUM
easat-9281	198	11	%	%	NOUN
easat-9281	198	12	.	.	PUNCT
easat-9281	199	1	interaction	interaction	NOUN
easat-9281	199	2	increase	increase	NOUN
easat-9281	199	3	rate	rate	NOUN
easat-9281	199	4	on	on	ADP
easat-9281	199	5	online	online	ADJ
easat-9281	199	6	channels	channel	NOUN
easat-9281	199	7	:	:	PUNCT
easat-9281	199	8	3	3	NUM
easat-9281	199	9	-	-	SYM
easat-9281	199	10	5	5	NUM
easat-9281	199	11	%	%	NOUN
easat-9281	199	12	.	.	PUNCT
easat-9281	200	1	conversion	conversion	NOUN
easat-9281	200	2	rate	rate	NOUN
easat-9281	200	3	of	of	ADP
easat-9281	200	4	marketing	marketing	NOUN
easat-9281	200	5	campaign	campaign	NOUN
easat-9281	200	6	:	:	PUNCT
easat-9281	200	7	2	2	NUM
easat-9281	200	8	-	-	SYM
easat-9281	200	9	4	4	NUM
easat-9281	200	10	%	%	NOUN
easat-9281	200	11	.	.	PUNCT
easat-9281	201	1	signs	sign	NOUN
easat-9281	201	2	of	of	ADP
easat-9281	201	3	reaching	reach	VERB
easat-9281	201	4	level	level	NOUN
easat-9281	201	5	2	2	NUM
easat-9281	201	6	and	and	CCONJ
easat-9281	201	7	moving	move	VERB
easat-9281	201	8	to	to	PART
easat-9281	201	9	level	level	VERB
easat-9281	201	10	3	3	NUM
easat-9281	201	11	:	:	PUNCT
easat-9281	201	12	data	datum	NOUN
easat-9281	201	13	from	from	ADP
easat-9281	201	14	at	at	ADP
easat-9281	201	15	least	least	ADV
easat-9281	201	16	50	50	NUM
easat-9281	201	17	%	%	NOUN
easat-9281	201	18	of	of	ADP
easat-9281	201	19	customers	customer	NOUN
easat-9281	201	20	is	be	AUX
easat-9281	201	21	integrated	integrate	VERB
easat-9281	201	22	and	and	CCONJ
easat-9281	201	23	used	use	VERB
easat-9281	201	24	in	in	ADP
easat-9281	201	25	marketing	marketing	NOUN
easat-9281	201	26	campaigns	campaign	NOUN
easat-9281	201	27	.	.	PUNCT
easat-9281	202	1	marketing	marketing	NOUN
easat-9281	202	2	campaigns	campaign	NOUN
easat-9281	202	3	achieve	achieve	VERB
easat-9281	202	4	stable	stable	ADJ
easat-9281	202	5	interaction	interaction	NOUN
easat-9281	202	6	growth	growth	NOUN
easat-9281	202	7	(	(	PUNCT
easat-9281	202	8	over	over	ADP
easat-9281	202	9	4	4	NUM
easat-9281	202	10	%	%	NOUN
easat-9281	202	11	)	)	PUNCT
easat-9281	202	12	.	.	PUNCT
easat-9281	203	1	analyze	analyze	VERB
easat-9281	203	2	customer	customer	NOUN
easat-9281	203	3	behavior	behavior	NOUN
easat-9281	203	4	across	across	ADP
easat-9281	203	5	multiple	multiple	ADJ
easat-9281	203	6	channels	channel	NOUN
easat-9281	203	7	and	and	CCONJ
easat-9281	203	8	initially	initially	ADV
easat-9281	203	9	provide	provide	VERB
easat-9281	203	10	appropriate	appropriate	ADJ
easat-9281	203	11	content	content	NOUN
easat-9281	203	12	for	for	ADP
easat-9281	203	13	each	each	DET
easat-9281	203	14	customer	customer	NOUN
easat-9281	203	15	group	group	NOUN
easat-9281	203	16	.	.	PUNCT
easat-9281	204	1	references	reference	NOUN
easat-9281	204	2	[	[	X
easat-9281	204	3	1	1	NUM
easat-9281	204	4	]	]	PUNCT
easat-9281	204	5	level	level	NOUN
easat-9281	204	6	3	3	NUM
easat-9281	204	7	:	:	PUNCT
easat-9281	204	8	integrated	integrate	VERB
easat-9281	204	9	identification	identification	NOUN
easat-9281	204	10	data	datum	NOUN
easat-9281	204	11	is	be	AUX
easat-9281	204	12	synchronized	synchronize	VERB
easat-9281	204	13	between	between	ADP
easat-9281	204	14	online	online	ADJ
easat-9281	204	15	and	and	CCONJ
easat-9281	204	16	offline	offline	ADJ
easat-9281	204	17	channels	channel	NOUN
easat-9281	204	18	.	.	PUNCT
easat-9281	205	1	automate	automate	ADJ
easat-9281	205	2	part	part	NOUN
easat-9281	205	3	of	of	ADP
easat-9281	205	4	the	the	DET
easat-9281	205	5	process	process	NOUN
easat-9281	205	6	of	of	ADP
easat-9281	205	7	personalizing	personalize	VERB
easat-9281	205	8	content	content	NOUN
easat-9281	205	9	and	and	CCONJ
easat-9281	205	10	offers	offer	NOUN
easat-9281	205	11	.	.	PUNCT
easat-9281	206	1	use	use	VERB
easat-9281	206	2	basic	basic	ADJ
easat-9281	206	3	ai	ai	NOUN
easat-9281	206	4	in	in	ADP
easat-9281	206	5	analyzing	analyze	VERB
easat-9281	206	6	customer	customer	NOUN
easat-9281	206	7	trends	trend	NOUN
easat-9281	206	8	.	.	PUNCT
easat-9281	207	1	target	target	NOUN
easat-9281	207	2	ensure	ensure	VERB
easat-9281	207	3	consistency	consistency	NOUN
easat-9281	207	4	of	of	ADP
easat-9281	207	5	customer	customer	NOUN
easat-9281	207	6	data	datum	NOUN
easat-9281	207	7	.	.	PUNCT
easat-9281	208	1	increase	increase	VERB
easat-9281	208	2	the	the	DET
easat-9281	208	3	effectiveness	effectiveness	NOUN
easat-9281	208	4	of	of	ADP
easat-9281	208	5	marketing	marketing	NOUN
easat-9281	208	6	campaigns	campaign	NOUN
easat-9281	208	7	.	.	PUNCT
easat-9281	209	1	act	act	AUX
easat-9281	209	2	integrate	integrate	VERB
easat-9281	209	3	data	datum	NOUN
easat-9281	209	4	channels	channel	NOUN
easat-9281	209	5	on	on	ADP
easat-9281	209	6	the	the	DET
easat-9281	209	7	same	same	ADJ
easat-9281	209	8	platform	platform	NOUN
easat-9281	209	9	.	.	PUNCT
easat-9281	210	1	deploy	deploy	VERB
easat-9281	210	2	custom	custom	NOUN
easat-9281	210	3	content	content	NOUN
easat-9281	210	4	based	base	VERB
easat-9281	210	5	on	on	ADP
easat-9281	210	6	behavioral	behavioral	ADJ
easat-9281	210	7	data	datum	NOUN
easat-9281	210	8	.	.	PUNCT
easat-9281	211	1	automate	automate	VERB
easat-9281	211	2	a	a	DET
easat-9281	211	3	/	/	SYM
easat-9281	211	4	b	b	NOUN
easat-9281	211	5	testing	testing	NOUN
easat-9281	211	6	to	to	PART
easat-9281	211	7	optimize	optimize	VERB
easat-9281	211	8	campaigns	campaign	NOUN
easat-9281	211	9	.	.	PUNCT
easat-9281	212	1	kpi	kpi	PROPN
easat-9281	212	2	data	data	PROPN
easat-9281	212	3	synchronization	synchronization	NOUN
easat-9281	212	4	level	level	NOUN
easat-9281	212	5	across	across	ADP
easat-9281	212	6	channels	channel	NOUN
easat-9281	212	7	:	:	PUNCT
easat-9281	212	8	60	60	NUM
easat-9281	212	9	-	-	SYM
easat-9281	212	10	80	80	NUM
easat-9281	212	11	%	%	NOUN
easat-9281	212	12	.	.	PUNCT
easat-9281	213	1	number	number	NOUN
easat-9281	213	2	of	of	ADP
easat-9281	213	3	fully	fully	ADV
easat-9281	213	4	automated	automate	VERB
easat-9281	213	5	campaigns	campaign	NOUN
easat-9281	213	6	:	:	PUNCT
easat-9281	213	7	at	at	ADV
easat-9281	213	8	least	least	ADV
easat-9281	213	9	30	30	NUM
easat-9281	213	10	%	%	NOUN
easat-9281	213	11	of	of	ADP
easat-9281	213	12	campaigns	campaign	NOUN
easat-9281	213	13	.	.	PUNCT
easat-9281	214	1	success	success	NOUN
easat-9281	214	2	rate	rate	NOUN
easat-9281	214	3	of	of	ADP
easat-9281	214	4	customized	customized	ADJ
easat-9281	214	5	marketing	marketing	NOUN
easat-9281	214	6	campaigns	campaign	NOUN
easat-9281	214	7	:	:	PUNCT
easat-9281	214	8	5	5	NUM
easat-9281	214	9	-	-	SYM
easat-9281	214	10	8	8	NUM
easat-9281	214	11	%	%	NOUN
easat-9281	214	12	.	.	PUNCT
easat-9281	215	1	signs	sign	NOUN
easat-9281	215	2	of	of	ADP
easat-9281	215	3	reaching	reach	VERB
easat-9281	215	4	level	level	NOUN
easat-9281	215	5	3	3	NUM
easat-9281	215	6	and	and	CCONJ
easat-9281	215	7	moving	move	VERB
easat-9281	215	8	to	to	PART
easat-9281	215	9	level	level	VERB
easat-9281	215	10	4	4	NUM
easat-9281	215	11	:	:	PUNCT
easat-9281	215	12	businesses	business	NOUN
easat-9281	215	13	successfully	successfully	ADV
easat-9281	215	14	synchronize	synchronize	VERB
easat-9281	215	15	customer	customer	NOUN
easat-9281	215	16	data	datum	NOUN
easat-9281	215	17	from	from	ADP
easat-9281	215	18	at	at	ADV
easat-9281	215	19	least	least	ADV
easat-9281	215	20	70	70	NUM
easat-9281	215	21	%	%	NOUN
easat-9281	215	22	of	of	ADP
easat-9281	215	23	communication	communication	NOUN
easat-9281	215	24	channels	channel	NOUN
easat-9281	215	25	.	.	PUNCT
easat-9281	216	1	automate	automate	VERB
easat-9281	216	2	at	at	ADV
easat-9281	216	3	least	least	ADV
easat-9281	216	4	40	40	NUM
easat-9281	216	5	%	%	NOUN
easat-9281	216	6	of	of	ADP
easat-9281	216	7	campaigns	campaign	NOUN
easat-9281	216	8	,	,	PUNCT
easat-9281	216	9	ensuring	ensure	VERB
easat-9281	216	10	cost	cost	NOUN
easat-9281	216	11	reduction	reduction	NOUN
easat-9281	216	12	and	and	CCONJ
easat-9281	216	13	speed	speed	NOUN
easat-9281	216	14	of	of	ADP
easat-9281	216	15	implementation	implementation	NOUN
easat-9281	216	16	.	.	PUNCT
easat-9281	217	1	275	275	NUM
easat-9281	217	2	edelweiss	edelweiss	PROPN
easat-9281	217	3	applied	apply	VERB
easat-9281	217	4	science	science	NOUN
easat-9281	217	5	and	and	CCONJ
easat-9281	217	6	technology	technology	NOUN
easat-9281	217	7	issn	issn	PROPN
easat-9281	217	8	:	:	PUNCT
easat-9281	217	9	2576	2576	NUM
easat-9281	217	10	-	-	SYM
easat-9281	217	11	8484	8484	NUM
easat-9281	217	12	vol	vol	NOUN
easat-9281	217	13	.	.	PROPN
easat-9281	218	1	9	9	NUM
easat-9281	218	2	,	,	PUNCT
easat-9281	218	3	no	no	INTJ
easat-9281	218	4	.	.	NOUN
easat-9281	218	5	8	8	NUM
easat-9281	218	6	:	:	PUNCT
easat-9281	218	7	268	268	NUM
easat-9281	218	8	-	-	SYM
easat-9281	218	9	278	278	NUM
easat-9281	218	10	,	,	PUNCT
easat-9281	218	11	2025	2025	NUM
easat-9281	218	12	doi	doi	NOUN
easat-9281	218	13	:	:	PUNCT
easat-9281	218	14	10.55214/2576	10.55214/2576	NUM
easat-9281	218	15	-	-	SYM
easat-9281	218	16	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	218	17	©	©	ADP
easat-9281	218	18	2025	2025	NUM
easat-9281	218	19	by	by	ADP
easat-9281	218	20	the	the	DET
easat-9281	218	21	authors	author	NOUN
easat-9281	218	22	;	;	PUNCT
easat-9281	218	23	licensee	licensee	PROPN
easat-9281	218	24	learning	learning	NOUN
easat-9281	218	25	gate	gate	VERB
easat-9281	218	26	the	the	DET
easat-9281	218	27	success	success	NOUN
easat-9281	218	28	rate	rate	NOUN
easat-9281	218	29	of	of	ADP
easat-9281	218	30	personalized	personalized	ADJ
easat-9281	218	31	marketing	marketing	NOUN
easat-9281	218	32	campaigns	campaign	NOUN
easat-9281	218	33	exceeds	exceed	VERB
easat-9281	218	34	7	7	NUM
easat-9281	218	35	%	%	NOUN
easat-9281	218	36	,	,	PUNCT
easat-9281	218	37	demonstrating	demonstrate	VERB
easat-9281	218	38	the	the	DET
easat-9281	218	39	ability	ability	NOUN
easat-9281	218	40	to	to	PART
easat-9281	218	41	meet	meet	VERB
easat-9281	218	42	customer	customer	NOUN
easat-9281	218	43	needs	need	VERB
easat-9281	218	44	well	well	ADV
easat-9281	218	45	.	.	PUNCT
easat-9281	219	1	references	reference	NOUN
easat-9281	219	2	integrate	integrate	VERB
easat-9281	219	3	customer	customer	NOUN
easat-9281	219	4	data	datum	NOUN
easat-9281	219	5	platform	platform	NOUN
easat-9281	219	6	in	in	ADP
easat-9281	219	7	[	[	X
easat-9281	219	8	5	5	NUM
easat-9281	219	9	,	,	PUNCT
easat-9281	219	10	16	16	NUM
easat-9281	219	11	]	]	PUNCT
easat-9281	219	12	level	level	NOUN
easat-9281	219	13	4	4	NUM
easat-9281	219	14	:	:	PUNCT
easat-9281	219	15	automated	automate	VERB
easat-9281	219	16	identification	identification	NOUN
easat-9281	219	17	deploy	deploy	VERB
easat-9281	219	18	ai	ai	VERB
easat-9281	219	19	to	to	PART
easat-9281	219	20	predict	predict	VERB
easat-9281	219	21	customer	customer	NOUN
easat-9281	219	22	needs	need	NOUN
easat-9281	219	23	.	.	PUNCT
easat-9281	220	1	deliver	deliver	VERB
easat-9281	220	2	hyper	hyper	ADJ
easat-9281	220	3	-	-	ADJ
easat-9281	220	4	personalized	personalized	ADJ
easat-9281	220	5	experiences	experience	NOUN
easat-9281	220	6	in	in	ADP
easat-9281	220	7	real	real	ADJ
easat-9281	220	8	-	-	PUNCT
easat-9281	220	9	time	time	NOUN
easat-9281	220	10	.	.	PUNCT
easat-9281	221	1	automate	automate	VERB
easat-9281	221	2	all	all	DET
easat-9281	221	3	communication	communication	NOUN
easat-9281	221	4	processes	process	NOUN
easat-9281	221	5	.	.	PUNCT
easat-9281	222	1	target	target	NOUN
easat-9281	222	2	increase	increase	NOUN
easat-9281	222	3	automation	automation	NOUN
easat-9281	222	4	and	and	CCONJ
easat-9281	222	5	accurate	accurate	ADJ
easat-9281	222	6	predictions	prediction	NOUN
easat-9281	222	7	.	.	PUNCT
easat-9281	223	1	maximize	maximize	VERB
easat-9281	223	2	conversion	conversion	NOUN
easat-9281	223	3	rate	rate	NOUN
easat-9281	223	4	.	.	PUNCT
easat-9281	224	1	act	act	NOUN
easat-9281	224	2	deploy	deploy	VERB
easat-9281	224	3	smart	smart	ADJ
easat-9281	224	4	chatbot	chatbot	NOUN
easat-9281	224	5	for	for	ADP
easat-9281	224	6	24/7	24/7	NOUN
easat-9281	224	7	support	support	NOUN
easat-9281	224	8	.	.	PUNCT
easat-9281	225	1	provide	provide	VERB
easat-9281	225	2	real	real	ADJ
easat-9281	225	3	-	-	PUNCT
easat-9281	225	4	time	time	NOUN
easat-9281	225	5	content	content	NOUN
easat-9281	225	6	and	and	CCONJ
easat-9281	225	7	offers	offer	NOUN
easat-9281	225	8	.	.	PUNCT
easat-9281	226	1	real	real	ADJ
easat-9281	226	2	-	-	PUNCT
easat-9281	226	3	time	time	NOUN
easat-9281	226	4	kpi	kpi	ADJ
easat-9281	226	5	analysis	analysis	NOUN
easat-9281	226	6	to	to	PART
easat-9281	226	7	improve	improve	VERB
easat-9281	226	8	campaigns	campaign	NOUN
easat-9281	226	9	.	.	PUNCT
easat-9281	227	1	kpi	kpi	PROPN
easat-9281	227	2	conversion	conversion	NOUN
easat-9281	227	3	rate	rate	NOUN
easat-9281	227	4	based	base	VERB
easat-9281	227	5	on	on	ADP
easat-9281	227	6	real	real	ADJ
easat-9281	227	7	-	-	PUNCT
easat-9281	227	8	time	time	NOUN
easat-9281	227	9	data	datum	NOUN
easat-9281	227	10	:	:	PUNCT
easat-9281	227	11	8	8	NUM
easat-9281	227	12	-	-	SYM
easat-9281	227	13	12	12	NUM
easat-9281	227	14	%	%	NOUN
easat-9281	227	15	.	.	PUNCT
easat-9281	228	1	number	number	NOUN
easat-9281	228	2	of	of	ADP
easat-9281	228	3	interactions	interaction	NOUN
easat-9281	228	4	via	via	ADP
easat-9281	228	5	chatbot	chatbot	NOUN
easat-9281	228	6	or	or	CCONJ
easat-9281	228	7	ai	ai	VERB
easat-9281	228	8	:	:	PUNCT
easat-9281	228	9	at	at	ADV
easat-9281	228	10	least	least	ADJ
easat-9281	228	11	50	50	NUM
easat-9281	228	12	%	%	NOUN
easat-9281	228	13	of	of	ADP
easat-9281	228	14	total	total	ADJ
easat-9281	228	15	customer	customer	NOUN
easat-9281	228	16	interactions	interaction	NOUN
easat-9281	228	17	.	.	PUNCT
easat-9281	229	1	average	average	ADJ
easat-9281	229	2	time	time	NOUN
easat-9281	229	3	for	for	ADP
easat-9281	229	4	automated	automate	VERB
easat-9281	229	5	campaigns	campaign	NOUN
easat-9281	229	6	to	to	PART
easat-9281	229	7	reach	reach	VERB
easat-9281	229	8	desired	desire	VERB
easat-9281	229	9	kpi	kpi	NOUN
easat-9281	229	10	:	:	PUNCT
easat-9281	229	11	under	under	ADP
easat-9281	229	12	24	24	NUM
easat-9281	229	13	hours	hour	NOUN
easat-9281	229	14	.	.	PUNCT
easat-9281	230	1	signs	sign	NOUN
easat-9281	230	2	of	of	ADP
easat-9281	230	3	reaching	reach	VERB
easat-9281	230	4	level	level	NOUN
easat-9281	230	5	4	4	NUM
easat-9281	230	6	and	and	CCONJ
easat-9281	230	7	moving	move	VERB
easat-9281	230	8	to	to	PART
easat-9281	230	9	level	level	VERB
easat-9281	230	10	5	5	NUM
easat-9281	230	11	:	:	PUNCT
easat-9281	230	12	automated	automate	VERB
easat-9281	230	13	campaigns	campaign	NOUN
easat-9281	230	14	based	base	VERB
easat-9281	230	15	on	on	ADP
easat-9281	230	16	real	real	ADJ
easat-9281	230	17	-	-	PUNCT
easat-9281	230	18	time	time	NOUN
easat-9281	230	19	data	datum	NOUN
easat-9281	230	20	achieve	achieve	VERB
easat-9281	230	21	conversion	conversion	NOUN
easat-9281	230	22	rates	rate	NOUN
easat-9281	230	23	exceeding	exceed	VERB
easat-9281	230	24	10	10	NUM
easat-9281	230	25	%	%	NOUN
easat-9281	230	26	.	.	PUNCT
easat-9281	231	1	over	over	ADP
easat-9281	231	2	50	50	NUM
easat-9281	231	3	%	%	NOUN
easat-9281	231	4	of	of	ADP
easat-9281	231	5	customers	customer	NOUN
easat-9281	231	6	interact	interact	VERB
easat-9281	231	7	through	through	ADP
easat-9281	231	8	automated	automate	VERB
easat-9281	231	9	chatbots	chatbot	NOUN
easat-9281	231	10	or	or	CCONJ
easat-9281	231	11	virtual	virtual	ADJ
easat-9281	231	12	assistants	assistant	NOUN
easat-9281	231	13	.	.	PUNCT
easat-9281	232	1	businesses	business	NOUN
easat-9281	232	2	achieve	achieve	VERB
easat-9281	232	3	optimization	optimization	NOUN
easat-9281	232	4	in	in	ADP
easat-9281	232	5	response	response	NOUN
easat-9281	232	6	time	time	NOUN
easat-9281	232	7	and	and	CCONJ
easat-9281	232	8	improve	improve	VERB
easat-9281	232	9	customer	customer	NOUN
easat-9281	232	10	experience	experience	NOUN
easat-9281	232	11	at	at	ADP
easat-9281	232	12	scale	scale	NOUN
easat-9281	232	13	.	.	PUNCT
easat-9281	233	1	references	reference	NOUN
easat-9281	233	2	use	use	VERB
easat-9281	233	3	platforms	platform	NOUN
easat-9281	233	4	like	like	ADP
easat-9281	233	5	aws	aw	NOUN
easat-9281	233	6	personalize	personalize	VERB
easat-9281	233	7	and	and	CCONJ
easat-9281	233	8	google	google	NOUN
easat-9281	233	9	ai	ai	VERB
easat-9281	233	10	:	:	PUNCT
easat-9281	233	11	[	[	X
easat-9281	233	12	17	17	NUM
easat-9281	233	13	-	-	SYM
easat-9281	233	14	19	19	NUM
easat-9281	233	15	]	]	PUNCT
easat-9281	233	16	level	level	NOUN
easat-9281	233	17	5	5	NUM
easat-9281	233	18	:	:	PUNCT
easat-9281	233	19	optimized	optimize	VERB
easat-9281	233	20	identification	identification	NOUN
easat-9281	233	21	the	the	DET
easat-9281	233	22	organization	organization	NOUN
easat-9281	233	23	reaches	reach	VERB
easat-9281	233	24	the	the	DET
easat-9281	233	25	highest	high	ADJ
easat-9281	233	26	level	level	NOUN
easat-9281	233	27	of	of	ADP
easat-9281	233	28	maturity	maturity	NOUN
easat-9281	233	29	in	in	ADP
easat-9281	233	30	hyper	hyper	NOUN
easat-9281	233	31	-	-	NOUN
easat-9281	233	32	personalization	personalization	NOUN
easat-9281	233	33	,	,	PUNCT
easat-9281	233	34	integrating	integrate	VERB
easat-9281	233	35	advanced	advanced	ADJ
easat-9281	233	36	technology	technology	NOUN
easat-9281	233	37	into	into	ADP
easat-9281	233	38	every	every	DET
easat-9281	233	39	aspect	aspect	NOUN
easat-9281	233	40	of	of	ADP
easat-9281	233	41	business	business	NOUN
easat-9281	233	42	.	.	PUNCT
easat-9281	234	1	use	use	VERB
easat-9281	234	2	artificial	artificial	ADJ
easat-9281	234	3	intelligence	intelligence	NOUN
easat-9281	234	4	(	(	PUNCT
easat-9281	234	5	ai	ai	NOUN
easat-9281	234	6	)	)	PUNCT
easat-9281	234	7	and	and	CCONJ
easat-9281	234	8	deep	deep	ADJ
easat-9281	234	9	learning	learning	NOUN
easat-9281	234	10	to	to	PART
easat-9281	234	11	optimize	optimize	VERB
easat-9281	234	12	the	the	DET
easat-9281	234	13	customer	customer	NOUN
easat-9281	234	14	journey	journey	NOUN
easat-9281	234	15	.	.	PUNCT
easat-9281	235	1	the	the	DET
easat-9281	235	2	ability	ability	NOUN
easat-9281	235	3	to	to	PART
easat-9281	235	4	accurately	accurately	ADV
easat-9281	235	5	anticipate	anticipate	VERB
easat-9281	235	6	and	and	CCONJ
easat-9281	235	7	respond	respond	VERB
easat-9281	235	8	to	to	ADP
easat-9281	235	9	customer	customer	NOUN
easat-9281	235	10	needs	need	NOUN
easat-9281	235	11	,	,	PUNCT
easat-9281	235	12	even	even	ADV
easat-9281	235	13	before	before	SCONJ
easat-9281	235	14	they	they	PRON
easat-9281	235	15	arise	arise	VERB
easat-9281	235	16	.	.	PUNCT
easat-9281	236	1	-fully	-fully	ADV
easat-9281	236	2	personalized	personalized	ADJ
easat-9281	236	3	and	and	CCONJ
easat-9281	236	4	consistent	consistent	ADJ
easat-9281	236	5	customer	customer	NOUN
easat-9281	236	6	experience	experience	NOUN
easat-9281	236	7	across	across	ADP
easat-9281	236	8	all	all	DET
easat-9281	236	9	communication	communication	NOUN
easat-9281	236	10	channels	channel	NOUN
easat-9281	236	11	.	.	PUNCT
easat-9281	237	1	target	target	NOUN
easat-9281	237	2	build	build	VERB
easat-9281	237	3	a	a	DET
easat-9281	237	4	continuous	continuous	ADJ
easat-9281	237	5	,	,	PUNCT
easat-9281	237	6	unique	unique	ADJ
easat-9281	237	7	,	,	PUNCT
easat-9281	237	8	and	and	CCONJ
easat-9281	237	9	optimized	optimize	VERB
easat-9281	237	10	customer	customer	NOUN
easat-9281	237	11	journey	journey	NOUN
easat-9281	237	12	.	.	PUNCT
easat-9281	238	1	improve	improve	VERB
easat-9281	238	2	customer	customer	NOUN
easat-9281	238	3	loyalty	loyalty	NOUN
easat-9281	238	4	and	and	CCONJ
easat-9281	238	5	satisfaction	satisfaction	NOUN
easat-9281	238	6	.	.	PUNCT
easat-9281	239	1	increase	increase	VERB
easat-9281	239	2	customer	customer	NOUN
easat-9281	239	3	lifetime	lifetime	NOUN
easat-9281	239	4	value	value	NOUN
easat-9281	239	5	..	..	PUNCT
easat-9281	239	6	ensure	ensure	VERB
easat-9281	239	7	deep	deep	ADJ
easat-9281	239	8	and	and	CCONJ
easat-9281	239	9	lasting	last	VERB
easat-9281	239	10	customer	customer	NOUN
easat-9281	239	11	engagement	engagement	NOUN
easat-9281	239	12	.	.	PUNCT
easat-9281	240	1	act	act	PROPN
easat-9281	240	2	integrate	integrate	VERB
easat-9281	240	3	ai	ai	INTJ
easat-9281	240	4	and	and	CCONJ
easat-9281	240	5	deep	deep	ADJ
easat-9281	240	6	learning	learning	NOUN
easat-9281	240	7	systems	system	NOUN
easat-9281	240	8	to	to	PART
easat-9281	240	9	analyze	analyze	VERB
easat-9281	240	10	and	and	CCONJ
easat-9281	240	11	predict	predict	VERB
easat-9281	240	12	real	real	ADJ
easat-9281	240	13	-	-	PUNCT
easat-9281	240	14	time	time	NOUN
easat-9281	240	15	customer	customer	NOUN
easat-9281	240	16	behavior	behavior	NOUN
easat-9281	240	17	.	.	PUNCT
easat-9281	241	1	deploy	deploy	VERB
easat-9281	241	2	fully	fully	ADV
easat-9281	241	3	personalized	personalize	VERB
easat-9281	241	4	content	content	NOUN
easat-9281	241	5	and	and	CCONJ
easat-9281	241	6	offers	offer	NOUN
easat-9281	241	7	based	base	VERB
easat-9281	241	8	on	on	ADP
easat-9281	241	9	context	context	NOUN
easat-9281	241	10	,	,	PUNCT
easat-9281	241	11	history	history	NOUN
easat-9281	241	12	,	,	PUNCT
easat-9281	241	13	and	and	CCONJ
easat-9281	241	14	real	real	ADJ
easat-9281	241	15	-	-	PUNCT
easat-9281	241	16	time	time	NOUN
easat-9281	241	17	data	datum	NOUN
easat-9281	241	18	.	.	PUNCT
easat-9281	242	1	automatically	automatically	ADV
easat-9281	242	2	improve	improve	VERB
easat-9281	242	3	models	model	NOUN
easat-9281	242	4	based	base	VERB
easat-9281	242	5	on	on	ADP
easat-9281	242	6	customer	customer	NOUN
easat-9281	242	7	feedback	feedback	NOUN
easat-9281	242	8	and	and	CCONJ
easat-9281	242	9	performance	performance	NOUN
easat-9281	242	10	measurements	measurement	NOUN
easat-9281	242	11	.	.	PUNCT
easat-9281	243	1	build	build	VERB
easat-9281	243	2	continuous	continuous	ADJ
easat-9281	243	3	measurement	measurement	NOUN
easat-9281	243	4	and	and	CCONJ
easat-9281	243	5	feedback	feedback	NOUN
easat-9281	243	6	systems	system	NOUN
easat-9281	243	7	to	to	PART
easat-9281	243	8	optimize	optimize	VERB
easat-9281	243	9	customer	customer	NOUN
easat-9281	243	10	experience	experience	NOUN
easat-9281	243	11	across	across	ADP
easat-9281	243	12	every	every	DET
easat-9281	243	13	touchpoint	touchpoint	NOUN
easat-9281	243	14	.	.	PUNCT
easat-9281	244	1	kpi	kpi	ADJ
easat-9281	244	2	customer	customer	NOUN
easat-9281	244	3	satisfaction	satisfaction	NOUN
easat-9281	244	4	rate	rate	NOUN
easat-9281	244	5	:	:	PUNCT
easat-9281	244	6	90	90	NUM
easat-9281	244	7	%	%	NOUN
easat-9281	244	8	or	or	CCONJ
easat-9281	244	9	higher	high	ADJ
easat-9281	244	10	.	.	PUNCT
easat-9281	245	1	customer	customer	NOUN
easat-9281	245	2	retention	retention	NOUN
easat-9281	245	3	rate	rate	NOUN
easat-9281	245	4	:	:	PUNCT
easat-9281	245	5	at	at	ADV
easat-9281	245	6	least	least	ADJ
easat-9281	245	7	85	85	NUM
easat-9281	245	8	%	%	NOUN
easat-9281	245	9	.	.	PUNCT
easat-9281	246	1	customer	customer	NOUN
easat-9281	246	2	lifetime	lifetime	NOUN
easat-9281	246	3	value	value	NOUN
easat-9281	246	4	index	index	NOUN
easat-9281	246	5	:	:	PUNCT
easat-9281	246	6	increase	increase	VERB
easat-9281	246	7	by	by	ADP
easat-9281	246	8	at	at	ADV
easat-9281	246	9	least	least	ADV
easat-9281	246	10	30	30	NUM
easat-9281	246	11	%	%	NOUN
easat-9281	246	12	compared	compare	VERB
easat-9281	246	13	to	to	ADP
easat-9281	246	14	previous	previous	ADJ
easat-9281	246	15	level	level	NOUN
easat-9281	246	16	.	.	PUNCT
easat-9281	247	1	customer	customer	NOUN
easat-9281	247	2	journey	journey	NOUN
easat-9281	247	3	success	success	NOUN
easat-9281	247	4	rate	rate	NOUN
easat-9281	247	5	:	:	PUNCT
easat-9281	247	6	90	90	NUM
easat-9281	247	7	%	%	NOUN
easat-9281	247	8	or	or	CCONJ
easat-9281	247	9	more	more	ADJ
easat-9281	247	10	.	.	PUNCT
easat-9281	248	1	signs	sign	NOUN
easat-9281	248	2	of	of	ADP
easat-9281	248	3	reaching	reach	VERB
easat-9281	248	4	level	level	NOUN
easat-9281	248	5	5	5	NUM
easat-9281	248	6	:	:	PUNCT
easat-9281	248	7	the	the	DET
easat-9281	248	8	business	business	NOUN
easat-9281	248	9	achieved	achieve	VERB
easat-9281	248	10	a	a	DET
easat-9281	248	11	customer	customer	NOUN
easat-9281	248	12	retention	retention	NOUN
easat-9281	248	13	rate	rate	NOUN
easat-9281	248	14	exceeding	exceed	VERB
easat-9281	248	15	85	85	NUM
easat-9281	248	16	%	%	NOUN
easat-9281	248	17	,	,	PUNCT
easat-9281	248	18	demonstrating	demonstrate	VERB
easat-9281	248	19	sustainable	sustainable	ADJ
easat-9281	248	20	customer	customer	NOUN
easat-9281	248	21	engagement	engagement	NOUN
easat-9281	248	22	.	.	PUNCT
easat-9281	249	1	customer	customer	NOUN
easat-9281	249	2	journey	journey	NOUN
easat-9281	249	3	is	be	AUX
easat-9281	249	4	optimized	optimize	VERB
easat-9281	249	5	with	with	ADP
easat-9281	249	6	a	a	DET
easat-9281	249	7	success	success	NOUN
easat-9281	249	8	rate	rate	NOUN
easat-9281	249	9	of	of	ADP
easat-9281	249	10	over	over	ADP
easat-9281	249	11	90	90	NUM
easat-9281	249	12	%	%	NOUN
easat-9281	249	13	.	.	PUNCT
easat-9281	250	1	significant	significant	ADJ
easat-9281	250	2	increase	increase	NOUN
easat-9281	250	3	in	in	ADP
easat-9281	250	4	customer	customer	NOUN
easat-9281	250	5	lifetime	lifetime	NOUN
easat-9281	250	6	value	value	NOUN
easat-9281	250	7	,	,	PUNCT
easat-9281	250	8	demonstrating	demonstrate	VERB
easat-9281	250	9	the	the	DET
easat-9281	250	10	effectiveness	effectiveness	NOUN
easat-9281	250	11	of	of	ADP
easat-9281	250	12	hyperpersonalization	hyperpersonalization	NOUN
easat-9281	250	13	at	at	ADP
easat-9281	250	14	its	its	PRON
easat-9281	250	15	best	good	ADJ
easat-9281	250	16	references	reference	NOUN
easat-9281	250	17	[	[	X
easat-9281	250	18	20	20	NUM
easat-9281	250	19	-	-	SYM
easat-9281	250	20	23	23	NUM
easat-9281	250	21	]	]	SYM
easat-9281	250	22	5	5	NUM
easat-9281	250	23	.	.	X
easat-9281	250	24	discuss	discuss	VERB
easat-9281	250	25	research	research	NOUN
easat-9281	250	26	results	result	VERB
easat-9281	250	27	the	the	DET
easat-9281	250	28	hyper	hyper	ADJ
easat-9281	250	29	-	-	ADJ
easat-9281	250	30	personalization	personalization	NOUN
easat-9281	250	31	maturity	maturity	NOUN
easat-9281	250	32	model	model	NOUN
easat-9281	250	33	test	test	NOUN
easat-9281	250	34	was	be	AUX
easat-9281	250	35	conducted	conduct	VERB
easat-9281	250	36	to	to	PART
easat-9281	250	37	assess	assess	VERB
easat-9281	250	38	the	the	DET
easat-9281	250	39	maturity	maturity	NOUN
easat-9281	250	40	level	level	NOUN
easat-9281	250	41	of	of	ADP
easat-9281	250	42	50	50	NUM
easat-9281	250	43	businesses	business	NOUN
easat-9281	250	44	in	in	ADP
easat-9281	250	45	vietnam	vietnam	PROPN
easat-9281	250	46	's	's	PART
easat-9281	250	47	trade	trade	NOUN
easat-9281	250	48	and	and	CCONJ
easat-9281	250	49	service	service	NOUN
easat-9281	250	50	sector	sector	NOUN
easat-9281	250	51	.	.	PUNCT
easat-9281	251	1	the	the	DET
easat-9281	251	2	main	main	ADJ
easat-9281	251	3	objective	objective	NOUN
easat-9281	251	4	of	of	ADP
easat-9281	251	5	the	the	DET
easat-9281	251	6	test	test	NOUN
easat-9281	251	7	was	be	AUX
easat-9281	251	8	to	to	PART
easat-9281	251	9	determine	determine	VERB
easat-9281	251	10	the	the	DET
easat-9281	251	11	276	276	NUM
easat-9281	251	12	edelweiss	edelweiss	PROPN
easat-9281	251	13	applied	apply	VERB
easat-9281	251	14	science	science	NOUN
easat-9281	251	15	and	and	CCONJ
easat-9281	251	16	technology	technology	NOUN
easat-9281	251	17	issn	issn	PROPN
easat-9281	251	18	:	:	PUNCT
easat-9281	251	19	2576	2576	NUM
easat-9281	251	20	-	-	SYM
easat-9281	251	21	8484	8484	NUM
easat-9281	251	22	vol	vol	NOUN
easat-9281	251	23	.	.	PROPN
easat-9281	252	1	9	9	NUM
easat-9281	252	2	,	,	PUNCT
easat-9281	252	3	no	no	INTJ
easat-9281	252	4	.	.	NOUN
easat-9281	252	5	8	8	NUM
easat-9281	252	6	:	:	PUNCT
easat-9281	252	7	268	268	NUM
easat-9281	252	8	-	-	SYM
easat-9281	252	9	278	278	NUM
easat-9281	252	10	,	,	PUNCT
easat-9281	252	11	2025	2025	NUM
easat-9281	252	12	doi	doi	NOUN
easat-9281	252	13	:	:	PUNCT
easat-9281	252	14	10.55214/2576	10.55214/2576	NUM
easat-9281	252	15	-	-	SYM
easat-9281	252	16	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	252	17	©	©	ADP
easat-9281	252	18	2025	2025	NUM
easat-9281	252	19	by	by	ADP
easat-9281	252	20	the	the	DET
easat-9281	252	21	authors	author	NOUN
easat-9281	252	22	;	;	PUNCT
easat-9281	252	23	licensee	licensee	PROPN
easat-9281	252	24	learning	learn	VERB
easat-9281	252	25	gate	gate	PROPN
easat-9281	252	26	businesses	business	NOUN
easat-9281	252	27	'	'	PART
easat-9281	252	28	current	current	ADJ
easat-9281	252	29	level	level	NOUN
easat-9281	252	30	in	in	ADP
easat-9281	252	31	the	the	DET
easat-9281	252	32	personalization	personalization	NOUN
easat-9281	252	33	journey	journey	NOUN
easat-9281	252	34	and	and	CCONJ
easat-9281	252	35	propose	propose	VERB
easat-9281	252	36	strategic	strategic	ADJ
easat-9281	252	37	actions	action	NOUN
easat-9281	252	38	to	to	PART
easat-9281	252	39	improve	improve	VERB
easat-9281	252	40	efficiency	efficiency	NOUN
easat-9281	252	41	.	.	PUNCT
easat-9281	253	1	the	the	DET
easat-9281	253	2	test	test	NOUN
easat-9281	253	3	period	period	NOUN
easat-9281	253	4	lasted	last	VERB
easat-9281	253	5	six	six	NUM
easat-9281	253	6	months	month	NOUN
easat-9281	253	7	,	,	PUNCT
easat-9281	253	8	from	from	ADP
easat-9281	253	9	august	august	PROPN
easat-9281	253	10	2024	2024	NUM
easat-9281	253	11	to	to	ADP
easat-9281	253	12	december	december	PROPN
easat-9281	253	13	2024	2024	NUM
easat-9281	253	14	,	,	PUNCT
easat-9281	253	15	with	with	ADP
easat-9281	253	16	evaluation	evaluation	NOUN
easat-9281	253	17	criteria	criterion	NOUN
easat-9281	253	18	based	base	VERB
easat-9281	253	19	on	on	ADP
easat-9281	253	20	kpi	kpi	PROPN
easat-9281	253	21	thresholds	threshold	NOUN
easat-9281	253	22	corresponding	correspond	VERB
easat-9281	253	23	to	to	ADP
easat-9281	253	24	each	each	DET
easat-9281	253	25	model	model	NOUN
easat-9281	253	26	level	level	NOUN
easat-9281	253	27	.	.	PUNCT
easat-9281	254	1	the	the	DET
easat-9281	254	2	implementation	implementation	NOUN
easat-9281	254	3	method	method	NOUN
easat-9281	254	4	included	include	VERB
easat-9281	254	5	data	data	NOUN
easat-9281	254	6	collection	collection	NOUN
easat-9281	254	7	through	through	ADP
easat-9281	254	8	observation	observation	NOUN
easat-9281	254	9	,	,	PUNCT
easat-9281	254	10	business	business	NOUN
easat-9281	254	11	surveys	survey	NOUN
easat-9281	254	12	,	,	PUNCT
easat-9281	254	13	and	and	CCONJ
easat-9281	254	14	analysis	analysis	NOUN
easat-9281	254	15	of	of	ADP
easat-9281	254	16	marketing	marketing	NOUN
easat-9281	254	17	reports	report	NOUN
easat-9281	254	18	.	.	PUNCT
easat-9281	255	1	the	the	DET
easat-9281	255	2	evaluation	evaluation	NOUN
easat-9281	255	3	results	result	NOUN
easat-9281	255	4	were	be	AUX
easat-9281	255	5	compared	compare	VERB
easat-9281	255	6	with	with	ADP
easat-9281	255	7	kpi	kpi	ADJ
easat-9281	255	8	indicators	indicator	NOUN
easat-9281	255	9	to	to	PART
easat-9281	255	10	determine	determine	VERB
easat-9281	255	11	the	the	DET
easat-9281	255	12	business	business	NOUN
easat-9281	255	13	's	's	PART
easat-9281	255	14	level	level	NOUN
easat-9281	255	15	and	and	CCONJ
easat-9281	255	16	what	what	DET
easat-9281	255	17	actions	action	NOUN
easat-9281	255	18	were	be	AUX
easat-9281	255	19	necessary	necessary	ADJ
easat-9281	255	20	to	to	PART
easat-9281	255	21	advance	advance	VERB
easat-9281	255	22	to	to	ADP
easat-9281	255	23	the	the	DET
easat-9281	255	24	next	next	ADJ
easat-9281	255	25	level	level	NOUN
easat-9281	255	26	.	.	PUNCT
easat-9281	256	1	understanding	understand	VERB
easat-9281	256	2	a	a	DET
easat-9281	256	3	business	business	NOUN
easat-9281	256	4	's	's	PART
easat-9281	256	5	strengths	strength	NOUN
easat-9281	256	6	and	and	CCONJ
easat-9281	256	7	limitations	limitation	NOUN
easat-9281	256	8	in	in	ADP
easat-9281	256	9	its	its	PRON
easat-9281	256	10	personalization	personalization	NOUN
easat-9281	256	11	strategy	strategy	NOUN
easat-9281	256	12	and	and	CCONJ
easat-9281	256	13	providing	provide	VERB
easat-9281	256	14	a	a	DET
easat-9281	256	15	clear	clear	ADJ
easat-9281	256	16	roadmap	roadmap	NOUN
easat-9281	256	17	to	to	PART
easat-9281	256	18	optimize	optimize	VERB
easat-9281	256	19	the	the	DET
easat-9281	256	20	customer	customer	NOUN
easat-9281	256	21	experience	experience	NOUN
easat-9281	256	22	is	be	AUX
easat-9281	256	23	an	an	DET
easat-9281	256	24	essential	essential	ADJ
easat-9281	256	25	first	first	ADJ
easat-9281	256	26	step	step	NOUN
easat-9281	256	27	in	in	ADP
easat-9281	256	28	applying	apply	VERB
easat-9281	256	29	personalization	personalization	NOUN
easat-9281	256	30	strategies	strategy	NOUN
easat-9281	256	31	effectively	effectively	ADV
easat-9281	256	32	.	.	PUNCT
easat-9281	257	1	such	such	ADJ
easat-9281	257	2	groundwork	groundwork	NOUN
easat-9281	257	3	is	be	AUX
easat-9281	257	4	crucial	crucial	ADJ
easat-9281	257	5	to	to	ADP
easat-9281	257	6	enhancing	enhance	VERB
easat-9281	257	7	competitive	competitive	ADJ
easat-9281	257	8	advantage	advantage	NOUN
easat-9281	257	9	in	in	ADP
easat-9281	257	10	the	the	DET
easat-9281	257	11	modern	modern	ADJ
easat-9281	257	12	business	business	NOUN
easat-9281	257	13	environment	environment	NOUN
easat-9281	257	14	.	.	PUNCT
easat-9281	258	1	the	the	DET
easat-9281	258	2	hyper	hyper	ADJ
easat-9281	258	3	-	-	ADJ
easat-9281	258	4	personalization	personalization	NOUN
easat-9281	258	5	maturity	maturity	NOUN
easat-9281	258	6	model	model	NOUN
easat-9281	258	7	test	test	NOUN
easat-9281	258	8	results	result	NOUN
easat-9281	258	9	are	be	AUX
easat-9281	258	10	summarized	summarize	VERB
easat-9281	258	11	in	in	ADP
easat-9281	258	12	the	the	DET
easat-9281	258	13	following	follow	VERB
easat-9281	258	14	table	table	NOUN
easat-9281	258	15	:	:	PUNCT
easat-9281	258	16	table	table	NOUN
easat-9281	258	17	2	2	NUM
easat-9281	258	18	.	.	PUNCT
easat-9281	258	19	results	result	NOUN
easat-9281	258	20	of	of	ADP
easat-9281	258	21	testing	test	VERB
easat-9281	258	22	the	the	DET
easat-9281	258	23	hyper	hyper	ADJ
easat-9281	258	24	-	-	ADJ
easat-9281	258	25	personalization	personalization	ADJ
easat-9281	258	26	model	model	NOUN
easat-9281	258	27	in	in	ADP
easat-9281	258	28	vietnamese	vietnamese	ADJ
easat-9281	258	29	enterprises	enterprise	NOUN
easat-9281	258	30	grant	grant	VERB
easat-9281	258	31	degree	degree	NOUN
easat-9281	258	32	percentage	percentage	NOUN
easat-9281	258	33	of	of	ADP
easat-9281	258	34	businesses	business	NOUN
easat-9281	258	35	achieving	achieve	VERB
easat-9281	258	36	identification	identification	NOUN
easat-9281	258	37	indicators	indicator	NOUN
easat-9281	258	38	kpi	kpi	PROPN
easat-9281	258	39	measurement	measurement	NOUN
easat-9281	258	40	indicators	indicator	NOUN
easat-9281	258	41	level	level	VERB
easat-9281	258	42	1	1	NUM
easat-9281	258	43	:	:	PUNCT
easat-9281	258	44	initial	initial	ADJ
easat-9281	258	45	25	25	NUM
easat-9281	258	46	businesses	business	NOUN
easat-9281	258	47	(	(	PUNCT
easat-9281	258	48	50	50	NUM
easat-9281	258	49	%	%	NOUN
easat-9281	258	50	)	)	PUNCT
easat-9281	258	51	primarily	primarily	ADV
easat-9281	258	52	collects	collect	VERB
easat-9281	258	53	demographic	demographic	ADJ
easat-9281	258	54	data	datum	NOUN
easat-9281	258	55	,	,	PUNCT
easat-9281	258	56	with	with	ADP
easat-9281	258	57	customer	customer	NOUN
easat-9281	258	58	experience	experience	NOUN
easat-9281	258	59	still	still	ADV
easat-9281	258	60	uniform	uniform	ADJ
easat-9281	258	61	.	.	PUNCT
easat-9281	259	1	data	datum	NOUN
easat-9281	259	2	collection	collection	NOUN
easat-9281	259	3	rate	rate	NOUN
easat-9281	259	4	:	:	PUNCT
easat-9281	259	5	30	30	NUM
easat-9281	259	6	%	%	NOUN
easat-9281	259	7	.	.	PUNCT
easat-9281	260	1	percentage	percentage	NOUN
easat-9281	260	2	of	of	ADP
easat-9281	260	3	segmented	segment	VERB
easat-9281	260	4	customers	customer	NOUN
easat-9281	260	5	:	:	PUNCT
easat-9281	260	6	15	15	NUM
easat-9281	260	7	%	%	NOUN
easat-9281	260	8	.	.	PUNCT
easat-9281	261	1	average	average	ADJ
easat-9281	261	2	interaction	interaction	NOUN
easat-9281	261	3	rate	rate	NOUN
easat-9281	261	4	:	:	PUNCT
easat-9281	261	5	2	2	NUM
easat-9281	261	6	%	%	NOUN
easat-9281	261	7	.	.	PUNCT
easat-9281	262	1	indicator	indicator	NOUN
easat-9281	262	2	for	for	ADP
easat-9281	262	3	transitioning	transition	VERB
easat-9281	262	4	to	to	PART
easat-9281	262	5	level	level	VERB
easat-9281	262	6	2	2	NUM
easat-9281	262	7	:	:	PUNCT
easat-9281	262	8	improved	improved	ADJ
easat-9281	262	9	segmentation	segmentation	NOUN
easat-9281	262	10	capability	capability	NOUN
easat-9281	262	11	based	base	VERB
easat-9281	262	12	on	on	ADP
easat-9281	262	13	age	age	NOUN
easat-9281	262	14	and	and	CCONJ
easat-9281	262	15	gender	gender	NOUN
easat-9281	262	16	.	.	PUNCT
easat-9281	263	1	level	level	NOUN
easat-9281	263	2	2	2	NUM
easat-9281	263	3	:	:	PUNCT
easat-9281	263	4	standardized	standardized	ADJ
easat-9281	263	5	15	15	NUM
easat-9281	263	6	businesses	business	NOUN
easat-9281	263	7	(	(	PUNCT
easat-9281	263	8	30	30	NUM
easat-9281	263	9	%	%	NOUN
easat-9281	263	10	)	)	PUNCT
easat-9281	263	11	integrates	integrate	VERB
easat-9281	263	12	data	datum	NOUN
easat-9281	263	13	from	from	ADP
easat-9281	263	14	multiple	multiple	ADJ
easat-9281	263	15	channels	channel	NOUN
easat-9281	263	16	such	such	ADJ
easat-9281	263	17	as	as	ADP
easat-9281	263	18	websites	website	NOUN
easat-9281	263	19	and	and	CCONJ
easat-9281	263	20	social	social	ADJ
easat-9281	263	21	media	medium	NOUN
easat-9281	263	22	.	.	PUNCT
easat-9281	264	1	data	datum	NOUN
easat-9281	264	2	integration	integration	NOUN
easat-9281	264	3	rate	rate	NOUN
easat-9281	264	4	:	:	PUNCT
easat-9281	264	5	50	50	NUM
easat-9281	264	6	%	%	NOUN
easat-9281	264	7	.	.	PUNCT
easat-9281	265	1	interaction	interaction	NOUN
easat-9281	265	2	growth	growth	NOUN
easat-9281	265	3	rate	rate	NOUN
easat-9281	265	4	:	:	PUNCT
easat-9281	265	5	4	4	NUM
easat-9281	265	6	%	%	NOUN
easat-9281	265	7	.	.	PUNCT
easat-9281	266	1	conversion	conversion	NOUN
easat-9281	266	2	rate	rate	NOUN
easat-9281	266	3	:	:	PUNCT
easat-9281	266	4	3	3	NUM
easat-9281	266	5	%	%	NOUN
easat-9281	266	6	.	.	PUNCT
easat-9281	267	1	indicator	indicator	NOUN
easat-9281	267	2	for	for	ADP
easat-9281	267	3	transitioning	transition	VERB
easat-9281	267	4	to	to	PART
easat-9281	267	5	level	level	VERB
easat-9281	267	6	3	3	NUM
easat-9281	267	7	:	:	PUNCT
easat-9281	267	8	customer	customer	NOUN
easat-9281	267	9	segmentation	segmentation	NOUN
easat-9281	267	10	based	base	VERB
easat-9281	267	11	on	on	ADP
easat-9281	267	12	shopping	shopping	NOUN
easat-9281	267	13	behavior	behavior	NOUN
easat-9281	267	14	.	.	PUNCT
easat-9281	268	1	level	level	NOUN
easat-9281	268	2	3	3	NUM
easat-9281	268	3	:	:	PUNCT
easat-9281	268	4	integrated	integrated	ADJ
easat-9281	268	5	8	8	NUM
easat-9281	268	6	businesses	business	NOUN
easat-9281	268	7	(	(	PUNCT
easat-9281	268	8	16	16	NUM
easat-9281	268	9	%	%	NOUN
easat-9281	268	10	)	)	PUNCT
easat-9281	268	11	data	datum	NOUN
easat-9281	268	12	is	be	AUX
easat-9281	268	13	synchronized	synchronize	VERB
easat-9281	268	14	across	across	ADP
easat-9281	268	15	channels	channel	NOUN
easat-9281	268	16	;	;	PUNCT
easat-9281	268	17	basic	basic	ADJ
easat-9281	268	18	ai	ai	NOUN
easat-9281	268	19	is	be	AUX
easat-9281	268	20	used	use	VERB
easat-9281	268	21	for	for	ADP
easat-9281	268	22	trend	trend	NOUN
easat-9281	268	23	analysis	analysis	NOUN
easat-9281	268	24	.	.	PUNCT
easat-9281	269	1	data	datum	NOUN
easat-9281	269	2	synchronization	synchronization	NOUN
easat-9281	269	3	rate	rate	NOUN
easat-9281	269	4	:	:	PUNCT
easat-9281	269	5	70	70	NUM
easat-9281	269	6	%	%	NOUN
easat-9281	269	7	.	.	PUNCT
easat-9281	270	1	marketing	marketing	NOUN
easat-9281	270	2	campaign	campaign	NOUN
easat-9281	270	3	success	success	NOUN
easat-9281	270	4	rate	rate	NOUN
easat-9281	270	5	:	:	PUNCT
easat-9281	270	6	7	7	NUM
easat-9281	270	7	%	%	NOUN
easat-9281	270	8	.	.	PUNCT
easat-9281	271	1	automated	automate	VERB
easat-9281	271	2	campaign	campaign	NOUN
easat-9281	271	3	rate	rate	NOUN
easat-9281	271	4	:	:	PUNCT
easat-9281	271	5	40	40	NUM
easat-9281	271	6	%	%	NOUN
easat-9281	271	7	.	.	PUNCT
easat-9281	272	1	indicator	indicator	NOUN
easat-9281	272	2	for	for	ADP
easat-9281	272	3	transitioning	transition	VERB
easat-9281	272	4	to	to	PART
easat-9281	272	5	level	level	VERB
easat-9281	272	6	4	4	NUM
easat-9281	272	7	:	:	PUNCT
easat-9281	272	8	partial	partial	ADJ
easat-9281	272	9	automation	automation	NOUN
easat-9281	272	10	of	of	ADP
easat-9281	272	11	campaigns	campaign	NOUN
easat-9281	272	12	and	and	CCONJ
easat-9281	272	13	delivery	delivery	NOUN
easat-9281	272	14	of	of	ADP
easat-9281	272	15	customized	customized	ADJ
easat-9281	272	16	content	content	NOUN
easat-9281	272	17	.	.	PUNCT
easat-9281	273	1	level	level	NOUN
easat-9281	273	2	4	4	NUM
easat-9281	273	3	:	:	PUNCT
easat-9281	273	4	automated	automate	VERB
easat-9281	273	5	2	2	NUM
easat-9281	273	6	businesses	business	NOUN
easat-9281	273	7	(	(	PUNCT
easat-9281	273	8	4	4	NUM
easat-9281	273	9	%	%	NOUN
easat-9281	273	10	)	)	PUNCT
easat-9281	273	11	uses	use	VERB
easat-9281	273	12	ai	ai	VERB
easat-9281	273	13	to	to	PART
easat-9281	273	14	deliver	deliver	VERB
easat-9281	273	15	real	real	ADJ
easat-9281	273	16	-	-	PUNCT
easat-9281	273	17	time	time	NOUN
easat-9281	273	18	personalized	personalized	ADJ
easat-9281	273	19	experiences	experience	NOUN
easat-9281	273	20	real	real	ADJ
easat-9281	273	21	-	-	PUNCT
easat-9281	273	22	time	time	NOUN
easat-9281	273	23	conversion	conversion	NOUN
easat-9281	273	24	rate	rate	NOUN
easat-9281	273	25	:	:	PUNCT
easat-9281	273	26	10	10	NUM
easat-9281	273	27	%	%	NOUN
easat-9281	273	28	.	.	PUNCT
easat-9281	274	1	interaction	interaction	NOUN
easat-9281	274	2	rate	rate	NOUN
easat-9281	274	3	via	via	ADP
easat-9281	274	4	chatbot	chatbot	NOUN
easat-9281	274	5	:	:	PUNCT
easat-9281	274	6	50	50	NUM
easat-9281	274	7	%	%	NOUN
easat-9281	274	8	.	.	PUNCT
easat-9281	275	1	average	average	ADJ
easat-9281	275	2	time	time	NOUN
easat-9281	275	3	to	to	PART
easat-9281	275	4	achieve	achieve	VERB
easat-9281	275	5	kpi	kpi	ADJ
easat-9281	275	6	targets	target	NOUN
easat-9281	275	7	:	:	PUNCT
easat-9281	275	8	under	under	ADP
easat-9281	275	9	24	24	NUM
easat-9281	275	10	hours	hour	NOUN
easat-9281	275	11	.	.	PUNCT
easat-9281	276	1	indicator	indicator	NOUN
easat-9281	276	2	for	for	ADP
easat-9281	276	3	transitioning	transition	VERB
easat-9281	276	4	to	to	PART
easat-9281	276	5	level	level	VERB
easat-9281	276	6	5	5	NUM
easat-9281	276	7	:	:	PUNCT
easat-9281	276	8	fully	fully	ADV
easat-9281	276	9	personalized	personalize	VERB
easat-9281	276	10	customer	customer	NOUN
easat-9281	276	11	experience	experience	NOUN
easat-9281	276	12	with	with	ADP
easat-9281	276	13	positive	positive	ADJ
easat-9281	276	14	feedback	feedback	NOUN
easat-9281	276	15	.	.	PUNCT
easat-9281	277	1	level	level	NOUN
easat-9281	277	2	5	5	NUM
easat-9281	277	3	:	:	PUNCT
easat-9281	277	4	optimized	optimize	VERB
easat-9281	277	5	0	0	NUM
easat-9281	277	6	businesses	business	NOUN
easat-9281	277	7	(	(	PUNCT
easat-9281	277	8	0	0	NUM
easat-9281	277	9	%	%	NOUN
easat-9281	277	10	)	)	PUNCT
easat-9281	277	11	integrates	integrate	NOUN
easat-9281	277	12	ai	ai	VERB
easat-9281	277	13	and	and	CCONJ
easat-9281	277	14	deep	deep	ADJ
easat-9281	277	15	learning	learning	NOUN
easat-9281	277	16	throughout	throughout	ADP
easat-9281	277	17	the	the	DET
easat-9281	277	18	entire	entire	ADJ
easat-9281	277	19	process	process	NOUN
easat-9281	277	20	.	.	PUNCT
easat-9281	278	1	customer	customer	NOUN
easat-9281	278	2	satisfaction	satisfaction	NOUN
easat-9281	278	3	score	score	NOUN
easat-9281	278	4	:	:	PUNCT
easat-9281	278	5	90	90	NUM
easat-9281	278	6	%	%	NOUN
easat-9281	278	7	.	.	PUNCT
easat-9281	279	1	customer	customer	NOUN
easat-9281	279	2	retention	retention	NOUN
easat-9281	279	3	rate	rate	NOUN
easat-9281	279	4	:	:	PUNCT
easat-9281	279	5	85	85	NUM
easat-9281	279	6	%	%	NOUN
easat-9281	279	7	.	.	PUNCT
easat-9281	280	1	customer	customer	NOUN
easat-9281	280	2	lifetime	lifetime	NOUN
easat-9281	280	3	value	value	NOUN
easat-9281	280	4	(	(	PUNCT
easat-9281	280	5	clv	clv	PROPN
easat-9281	280	6	)	)	PUNCT
easat-9281	280	7	growth	growth	NOUN
easat-9281	280	8	:	:	PUNCT
easat-9281	280	9	at	at	ADV
easat-9281	280	10	least	least	ADV
easat-9281	280	11	30	30	NUM
easat-9281	280	12	%	%	NOUN
easat-9281	280	13	.	.	PUNCT
easat-9281	281	1	no	no	DET
easat-9281	281	2	businesses	business	NOUN
easat-9281	281	3	reached	reach	VERB
easat-9281	281	4	level	level	NOUN
easat-9281	281	5	5	5	NUM
easat-9281	281	6	during	during	ADP
easat-9281	281	7	the	the	DET
easat-9281	281	8	testing	testing	NOUN
easat-9281	281	9	period	period	NOUN
easat-9281	281	10	.	.	PUNCT
easat-9281	282	1	the	the	DET
easat-9281	282	2	test	test	NOUN
easat-9281	282	3	results	result	NOUN
easat-9281	282	4	show	show	VERB
easat-9281	282	5	that	that	SCONJ
easat-9281	282	6	most	most	ADJ
easat-9281	282	7	businesses	business	NOUN
easat-9281	282	8	(	(	PUNCT
easat-9281	282	9	50	50	NUM
easat-9281	282	10	%	%	NOUN
easat-9281	282	11	)	)	PUNCT
easat-9281	282	12	are	be	AUX
easat-9281	282	13	at	at	ADP
easat-9281	282	14	level	level	NOUN
easat-9281	282	15	1	1	NUM
easat-9281	282	16	in	in	ADP
easat-9281	282	17	the	the	DET
easat-9281	282	18	hyper	hyper	NOUN
easat-9281	282	19	-	-	ADJ
easat-9281	282	20	personalization	personalization	NOUN
easat-9281	282	21	maturity	maturity	NOUN
easat-9281	282	22	model	model	NOUN
easat-9281	282	23	,	,	PUNCT
easat-9281	282	24	with	with	ADP
easat-9281	282	25	clear	clear	ADJ
easat-9281	282	26	potential	potential	NOUN
easat-9281	282	27	to	to	PART
easat-9281	282	28	advance	advance	VERB
easat-9281	282	29	to	to	PART
easat-9281	282	30	level	level	VERB
easat-9281	282	31	2	2	NUM
easat-9281	282	32	if	if	SCONJ
easat-9281	282	33	provided	provide	VERB
easat-9281	282	34	with	with	ADP
easat-9281	282	35	proper	proper	ADJ
easat-9281	282	36	guidance	guidance	NOUN
easat-9281	282	37	and	and	CCONJ
easat-9281	282	38	support	support	NOUN
easat-9281	282	39	.	.	PUNCT
easat-9281	283	1	many	many	ADJ
easat-9281	283	2	businesses	business	NOUN
easat-9281	283	3	have	have	AUX
easat-9281	283	4	begun	begin	VERB
easat-9281	283	5	integrating	integrate	VERB
easat-9281	283	6	data	datum	NOUN
easat-9281	283	7	from	from	ADP
easat-9281	283	8	multiple	multiple	ADJ
easat-9281	283	9	channels	channel	NOUN
easat-9281	283	10	and	and	CCONJ
easat-9281	283	11	applying	apply	VERB
easat-9281	283	12	ai	ai	NOUN
easat-9281	283	13	,	,	PUNCT
easat-9281	283	14	reaching	reach	VERB
easat-9281	283	15	levels	level	NOUN
easat-9281	283	16	2	2	NUM
easat-9281	283	17	or	or	CCONJ
easat-9281	283	18	3	3	NUM
easat-9281	283	19	,	,	PUNCT
easat-9281	283	20	but	but	CCONJ
easat-9281	283	21	they	they	PRON
easat-9281	283	22	require	require	VERB
easat-9281	283	23	further	further	ADJ
easat-9281	283	24	optimization	optimization	NOUN
easat-9281	283	25	for	for	ADP
easat-9281	283	26	sustainable	sustainable	ADJ
easat-9281	283	27	development	development	NOUN
easat-9281	283	28	.	.	PUNCT
easat-9281	284	1	to	to	PART
easat-9281	284	2	drive	drive	VERB
easat-9281	284	3	the	the	DET
easat-9281	284	4	transition	transition	NOUN
easat-9281	284	5	process	process	NOUN
easat-9281	284	6	,	,	PUNCT
easat-9281	284	7	businesses	business	NOUN
easat-9281	284	8	at	at	ADP
easat-9281	284	9	level	level	NOUN
easat-9281	284	10	1	1	NUM
easat-9281	284	11	should	should	AUX
easat-9281	284	12	focus	focus	VERB
easat-9281	284	13	on	on	ADP
easat-9281	284	14	enhancing	enhance	VERB
easat-9281	284	15	data	data	NOUN
easat-9281	284	16	collection	collection	NOUN
easat-9281	284	17	and	and	CCONJ
easat-9281	284	18	integration	integration	NOUN
easat-9281	284	19	from	from	ADP
easat-9281	284	20	various	various	ADJ
easat-9281	284	21	sources	source	NOUN
easat-9281	284	22	,	,	PUNCT
easat-9281	284	23	ensuring	ensure	VERB
easat-9281	284	24	a	a	DET
easat-9281	284	25	solid	solid	ADJ
easat-9281	284	26	foundation	foundation	NOUN
easat-9281	284	27	for	for	ADP
easat-9281	284	28	personalization	personalization	NOUN
easat-9281	284	29	strategies	strategy	NOUN
easat-9281	284	30	.	.	PUNCT
easat-9281	285	1	investing	invest	VERB
easat-9281	285	2	in	in	ADP
easat-9281	285	3	277	277	NUM
easat-9281	285	4	edelweiss	edelweiss	PROPN
easat-9281	285	5	applied	apply	VERB
easat-9281	285	6	science	science	NOUN
easat-9281	285	7	and	and	CCONJ
easat-9281	285	8	technology	technology	NOUN
easat-9281	285	9	issn	issn	PROPN
easat-9281	285	10	:	:	PUNCT
easat-9281	285	11	2576	2576	NUM
easat-9281	285	12	-	-	SYM
easat-9281	285	13	8484	8484	NUM
easat-9281	285	14	vol	vol	NOUN
easat-9281	285	15	.	.	PROPN
easat-9281	286	1	9	9	NUM
easat-9281	286	2	,	,	PUNCT
easat-9281	286	3	no	no	INTJ
easat-9281	286	4	.	.	NOUN
easat-9281	286	5	8	8	NUM
easat-9281	286	6	:	:	PUNCT
easat-9281	286	7	268	268	NUM
easat-9281	286	8	-	-	SYM
easat-9281	286	9	278	278	NUM
easat-9281	286	10	,	,	PUNCT
easat-9281	286	11	2025	2025	NUM
easat-9281	286	12	doi	doi	NOUN
easat-9281	286	13	:	:	PUNCT
easat-9281	286	14	10.55214/2576	10.55214/2576	NUM
easat-9281	286	15	-	-	SYM
easat-9281	286	16	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	286	17	©	©	ADP
easat-9281	286	18	2025	2025	NUM
easat-9281	286	19	by	by	ADP
easat-9281	286	20	the	the	DET
easat-9281	286	21	authors	author	NOUN
easat-9281	286	22	;	;	PUNCT
easat-9281	286	23	licensee	licensee	PROPN
easat-9281	286	24	learning	learning	NOUN
easat-9281	286	25	gate	gate	NOUN
easat-9281	286	26	modern	modern	ADJ
easat-9281	286	27	ai	ai	PROPN
easat-9281	286	28	platforms	platform	NOUN
easat-9281	286	29	is	be	AUX
easat-9281	286	30	essential	essential	ADJ
easat-9281	286	31	for	for	SCONJ
easat-9281	286	32	businesses	business	NOUN
easat-9281	286	33	at	at	ADP
easat-9281	286	34	levels	level	NOUN
easat-9281	286	35	2	2	NUM
easat-9281	286	36	and	and	CCONJ
easat-9281	286	37	3	3	NUM
easat-9281	286	38	to	to	PART
easat-9281	286	39	automate	automate	VERB
easat-9281	286	40	and	and	CCONJ
easat-9281	286	41	optimize	optimize	VERB
easat-9281	286	42	marketing	marketing	NOUN
easat-9281	286	43	campaigns	campaign	NOUN
easat-9281	286	44	.	.	PUNCT
easat-9281	287	1	additionally	additionally	ADV
easat-9281	287	2	,	,	PUNCT
easat-9281	287	3	organizing	organize	VERB
easat-9281	287	4	training	training	NOUN
easat-9281	287	5	sessions	session	NOUN
easat-9281	287	6	and	and	CCONJ
easat-9281	287	7	workshops	workshop	NOUN
easat-9281	287	8	on	on	ADP
easat-9281	287	9	ai	ai	ADJ
easat-9281	287	10	integration	integration	NOUN
easat-9281	287	11	and	and	CCONJ
easat-9281	287	12	personalization	personalization	NOUN
easat-9281	287	13	can	can	AUX
easat-9281	287	14	raise	raise	VERB
easat-9281	287	15	awareness	awareness	NOUN
easat-9281	287	16	,	,	PUNCT
easat-9281	287	17	equip	equip	VERB
easat-9281	287	18	practical	practical	ADJ
easat-9281	287	19	skills	skill	NOUN
easat-9281	287	20	,	,	PUNCT
easat-9281	287	21	and	and	CCONJ
easat-9281	287	22	accelerate	accelerate	VERB
easat-9281	287	23	digital	digital	ADJ
easat-9281	287	24	transformation	transformation	NOUN
easat-9281	287	25	across	across	ADP
easat-9281	287	26	the	the	DET
easat-9281	287	27	entire	entire	ADJ
easat-9281	287	28	business	business	NOUN
easat-9281	287	29	ecosystem	ecosystem	NOUN
easat-9281	287	30	.	.	PUNCT
easat-9281	288	1	these	these	DET
easat-9281	288	2	recommendations	recommendation	NOUN
easat-9281	288	3	will	will	AUX
easat-9281	288	4	help	help	VERB
easat-9281	288	5	improve	improve	VERB
easat-9281	288	6	business	business	NOUN
easat-9281	288	7	performance	performance	NOUN
easat-9281	288	8	,	,	PUNCT
easat-9281	288	9	create	create	VERB
easat-9281	288	10	exceptional	exceptional	ADJ
easat-9281	288	11	customer	customer	NOUN
easat-9281	288	12	experiences	experience	NOUN
easat-9281	288	13	,	,	PUNCT
easat-9281	288	14	and	and	CCONJ
easat-9281	288	15	enhance	enhance	VERB
easat-9281	288	16	competitive	competitive	ADJ
easat-9281	288	17	advantage	advantage	NOUN
easat-9281	288	18	for	for	ADP
easat-9281	288	19	businesses	business	NOUN
easat-9281	288	20	in	in	ADP
easat-9281	288	21	the	the	DET
easat-9281	288	22	future	future	NOUN
easat-9281	288	23	.	.	PUNCT
easat-9281	289	1	6	6	X
easat-9281	289	2	.	.	X
easat-9281	289	3	conclusions	conclusion	NOUN
easat-9281	289	4	the	the	DET
easat-9281	289	5	study	study	NOUN
easat-9281	289	6	on	on	ADP
easat-9281	289	7	the	the	DET
easat-9281	289	8	hpmm	hpmm	NOUN
easat-9281	289	9	has	have	AUX
easat-9281	289	10	demonstrated	demonstrate	VERB
easat-9281	289	11	significant	significant	ADJ
easat-9281	289	12	practical	practical	ADJ
easat-9281	289	13	value	value	NOUN
easat-9281	289	14	in	in	ADP
easat-9281	289	15	helping	help	VERB
easat-9281	289	16	businesses	business	NOUN
easat-9281	289	17	enhance	enhance	VERB
easat-9281	289	18	performance	performance	NOUN
easat-9281	289	19	through	through	ADP
easat-9281	289	20	personalization	personalization	NOUN
easat-9281	289	21	.	.	PUNCT
easat-9281	290	1	the	the	DET
easat-9281	290	2	model	model	NOUN
easat-9281	290	3	provides	provide	VERB
easat-9281	290	4	a	a	DET
easat-9281	290	5	clear	clear	ADJ
easat-9281	290	6	theoretical	theoretical	ADJ
easat-9281	290	7	framework	framework	NOUN
easat-9281	290	8	and	and	CCONJ
easat-9281	290	9	a	a	DET
easat-9281	290	10	detailed	detailed	ADJ
easat-9281	290	11	roadmap	roadmap	NOUN
easat-9281	290	12	.	.	PUNCT
easat-9281	291	1	it	it	PRON
easat-9281	291	2	enables	enable	VERB
easat-9281	291	3	businesses	business	NOUN
easat-9281	291	4	to	to	PART
easat-9281	291	5	identify	identify	VERB
easat-9281	291	6	their	their	PRON
easat-9281	291	7	current	current	ADJ
easat-9281	291	8	position	position	NOUN
easat-9281	291	9	in	in	ADP
easat-9281	291	10	the	the	DET
easat-9281	291	11	maturity	maturity	NOUN
easat-9281	291	12	journey	journey	NOUN
easat-9281	291	13	and	and	CCONJ
easat-9281	291	14	strategically	strategically	ADV
easat-9281	291	15	plan	plan	VERB
easat-9281	291	16	the	the	DET
easat-9281	291	17	steps	step	NOUN
easat-9281	291	18	needed	need	VERB
easat-9281	291	19	to	to	PART
easat-9281	291	20	optimize	optimize	VERB
easat-9281	291	21	customer	customer	NOUN
easat-9281	291	22	experiences	experience	NOUN
easat-9281	291	23	.	.	PUNCT
easat-9281	292	1	optimizing	optimize	VERB
easat-9281	292	2	customer	customer	NOUN
easat-9281	292	3	experience	experience	NOUN
easat-9281	292	4	is	be	AUX
easat-9281	292	5	particularly	particularly	ADV
easat-9281	292	6	critical	critical	ADJ
easat-9281	292	7	in	in	ADP
easat-9281	292	8	an	an	DET
easat-9281	292	9	increasingly	increasingly	ADV
easat-9281	292	10	competitive	competitive	ADJ
easat-9281	292	11	market	market	NOUN
easat-9281	292	12	where	where	SCONJ
easat-9281	292	13	it	it	PRON
easat-9281	292	14	is	be	AUX
easat-9281	292	15	decisive	decisive	ADJ
easat-9281	292	16	in	in	ADP
easat-9281	292	17	building	building	NOUN
easat-9281	292	18	loyalty	loyalty	NOUN
easat-9281	292	19	and	and	CCONJ
easat-9281	292	20	increasing	increase	VERB
easat-9281	292	21	customer	customer	NOUN
easat-9281	292	22	lifetime	lifetime	NOUN
easat-9281	292	23	value	value	NOUN
easat-9281	292	24	.	.	PUNCT
easat-9281	293	1	the	the	DET
easat-9281	293	2	study	study	NOUN
easat-9281	293	3	also	also	ADV
easat-9281	293	4	raises	raise	VERB
easat-9281	293	5	awareness	awareness	NOUN
easat-9281	293	6	among	among	ADP
easat-9281	293	7	businesses	business	NOUN
easat-9281	293	8	about	about	ADP
easat-9281	293	9	the	the	DET
easat-9281	293	10	importance	importance	NOUN
easat-9281	293	11	of	of	ADP
easat-9281	293	12	data	datum	NOUN
easat-9281	293	13	and	and	CCONJ
easat-9281	293	14	technology	technology	NOUN
easat-9281	293	15	,	,	PUNCT
easat-9281	293	16	encouraging	encourage	VERB
easat-9281	293	17	investment	investment	NOUN
easat-9281	293	18	in	in	ADP
easat-9281	293	19	ai	ai	NOUN
easat-9281	293	20	,	,	PUNCT
easat-9281	293	21	deep	deep	ADJ
easat-9281	293	22	learning	learning	NOUN
easat-9281	293	23	,	,	PUNCT
easat-9281	293	24	and	and	CCONJ
easat-9281	293	25	marketing	marketing	NOUN
easat-9281	293	26	process	process	NOUN
easat-9281	293	27	automation	automation	NOUN
easat-9281	293	28	.	.	PUNCT
easat-9281	294	1	through	through	ADP
easat-9281	294	2	trials	trial	NOUN
easat-9281	294	3	conducted	conduct	VERB
easat-9281	294	4	with	with	ADP
easat-9281	294	5	50	50	NUM
easat-9281	294	6	businesses	business	NOUN
easat-9281	294	7	in	in	ADP
easat-9281	294	8	vietnam	vietnam	PROPN
easat-9281	294	9	's	's	PART
easat-9281	294	10	trade	trade	NOUN
easat-9281	294	11	and	and	CCONJ
easat-9281	294	12	service	service	NOUN
easat-9281	294	13	sectors	sector	NOUN
easat-9281	294	14	,	,	PUNCT
easat-9281	294	15	the	the	DET
easat-9281	294	16	study	study	NOUN
easat-9281	294	17	revealed	reveal	VERB
easat-9281	294	18	that	that	SCONJ
easat-9281	294	19	most	most	ADJ
easat-9281	294	20	businesses	business	NOUN
easat-9281	294	21	are	be	AUX
easat-9281	294	22	at	at	ADP
easat-9281	294	23	the	the	DET
easat-9281	294	24	basic	basic	ADJ
easat-9281	294	25	level	level	NOUN
easat-9281	294	26	(	(	PUNCT
easat-9281	294	27	level	level	NOUN
easat-9281	294	28	1	1	NUM
easat-9281	294	29	)	)	PUNCT
easat-9281	294	30	but	but	CCONJ
easat-9281	294	31	exhibit	exhibit	VERB
easat-9281	294	32	significant	significant	ADJ
easat-9281	294	33	potential	potential	NOUN
easat-9281	294	34	for	for	ADP
easat-9281	294	35	advancement	advancement	NOUN
easat-9281	294	36	.	.	PUNCT
easat-9281	295	1	some	some	DET
easat-9281	295	2	businesses	business	NOUN
easat-9281	295	3	at	at	ADP
easat-9281	295	4	levels	level	NOUN
easat-9281	295	5	2	2	NUM
easat-9281	295	6	and	and	CCONJ
easat-9281	295	7	3	3	NUM
easat-9281	295	8	have	have	AUX
easat-9281	295	9	begun	begin	VERB
easat-9281	295	10	integrating	integrate	VERB
easat-9281	295	11	data	datum	NOUN
easat-9281	295	12	and	and	CCONJ
easat-9281	295	13	utilizing	utilize	VERB
easat-9281	295	14	ai	ai	NOUN
easat-9281	295	15	,	,	PUNCT
easat-9281	295	16	demonstrating	demonstrate	VERB
easat-9281	295	17	the	the	DET
easat-9281	295	18	benefits	benefit	NOUN
easat-9281	295	19	of	of	ADP
easat-9281	295	20	modern	modern	ADJ
easat-9281	295	21	technologies	technology	NOUN
easat-9281	295	22	in	in	ADP
easat-9281	295	23	personalization	personalization	NOUN
easat-9281	295	24	.	.	PUNCT
easat-9281	296	1	however	however	ADV
easat-9281	296	2	,	,	PUNCT
easat-9281	296	3	the	the	DET
easat-9281	296	4	study	study	NOUN
easat-9281	296	5	also	also	ADV
easat-9281	296	6	has	have	VERB
easat-9281	296	7	limitations	limitation	NOUN
easat-9281	296	8	.	.	PUNCT
easat-9281	297	1	the	the	DET
easat-9281	297	2	trial	trial	NOUN
easat-9281	297	3	scope	scope	NOUN
easat-9281	297	4	was	be	AUX
easat-9281	297	5	confined	confine	VERB
easat-9281	297	6	to	to	ADP
easat-9281	297	7	a	a	DET
easat-9281	297	8	specific	specific	ADJ
easat-9281	297	9	industry	industry	NOUN
easat-9281	297	10	and	and	CCONJ
easat-9281	297	11	market	market	NOUN
easat-9281	297	12	,	,	PUNCT
easat-9281	297	13	which	which	PRON
easat-9281	297	14	can	can	AUX
easat-9281	297	15	not	not	PART
easat-9281	297	16	establish	establish	VERB
easat-9281	297	17	broad	broad	ADJ
easat-9281	297	18	representativeness	representativeness	NOUN
easat-9281	297	19	.	.	PUNCT
easat-9281	298	1	additionally	additionally	ADV
easat-9281	298	2	,	,	PUNCT
easat-9281	298	3	risks	risk	NOUN
easat-9281	298	4	related	relate	VERB
easat-9281	298	5	to	to	ADP
easat-9281	298	6	data	datum	NOUN
easat-9281	298	7	privacy	privacy	NOUN
easat-9281	298	8	were	be	AUX
easat-9281	298	9	not	not	PART
easat-9281	298	10	fully	fully	ADV
easat-9281	298	11	assessed	assess	VERB
easat-9281	298	12	,	,	PUNCT
easat-9281	298	13	particularly	particularly	ADV
easat-9281	298	14	given	give	VERB
easat-9281	298	15	the	the	DET
easat-9281	298	16	large	large	ADJ
easat-9281	298	17	volumes	volume	NOUN
easat-9281	298	18	of	of	ADP
easat-9281	298	19	sensitive	sensitive	ADJ
easat-9281	298	20	information	information	NOUN
easat-9281	298	21	required	require	VERB
easat-9281	298	22	for	for	ADP
easat-9281	298	23	personalization	personalization	NOUN
easat-9281	298	24	.	.	PUNCT
easat-9281	299	1	future	future	ADJ
easat-9281	299	2	studies	study	NOUN
easat-9281	299	3	need	need	VERB
easat-9281	299	4	to	to	PART
easat-9281	299	5	address	address	VERB
easat-9281	299	6	these	these	DET
easat-9281	299	7	limitations	limitation	NOUN
easat-9281	299	8	to	to	PART
easat-9281	299	9	ensure	ensure	VERB
easat-9281	299	10	the	the	DET
easat-9281	299	11	model	model	NOUN
easat-9281	299	12	can	can	AUX
easat-9281	299	13	be	be	AUX
easat-9281	299	14	applied	apply	VERB
easat-9281	299	15	on	on	ADP
easat-9281	299	16	a	a	DET
easat-9281	299	17	larger	large	ADJ
easat-9281	299	18	scale	scale	NOUN
easat-9281	299	19	while	while	SCONJ
easat-9281	299	20	adhering	adhere	VERB
easat-9281	299	21	to	to	ADP
easat-9281	299	22	security	security	NOUN
easat-9281	299	23	and	and	CCONJ
easat-9281	299	24	privacy	privacy	NOUN
easat-9281	299	25	regulations	regulation	NOUN
easat-9281	299	26	.	.	PUNCT
easat-9281	300	1	future	future	ADJ
easat-9281	300	2	research	research	NOUN
easat-9281	300	3	should	should	AUX
easat-9281	300	4	expand	expand	VERB
easat-9281	300	5	trials	trial	NOUN
easat-9281	300	6	to	to	ADP
easat-9281	300	7	other	other	ADJ
easat-9281	300	8	industries	industry	NOUN
easat-9281	300	9	,	,	PUNCT
easat-9281	300	10	such	such	ADJ
easat-9281	300	11	as	as	ADP
easat-9281	300	12	finance	finance	NOUN
easat-9281	300	13	,	,	PUNCT
easat-9281	300	14	healthcare	healthcare	PROPN
easat-9281	300	15	,	,	PUNCT
easat-9281	300	16	education	education	NOUN
easat-9281	300	17	,	,	PUNCT
easat-9281	300	18	and	and	CCONJ
easat-9281	300	19	international	international	ADJ
easat-9281	300	20	markets	market	NOUN
easat-9281	300	21	,	,	PUNCT
easat-9281	300	22	to	to	PART
easat-9281	300	23	validate	validate	VERB
easat-9281	300	24	the	the	DET
easat-9281	300	25	model	model	NOUN
easat-9281	300	26	's	's	PART
easat-9281	300	27	applicability	applicability	NOUN
easat-9281	300	28	and	and	CCONJ
easat-9281	300	29	effectiveness	effectiveness	NOUN
easat-9281	300	30	in	in	ADP
easat-9281	300	31	different	different	ADJ
easat-9281	300	32	contexts	contexts	NOUN
easat-9281	300	33	.	.	PUNCT
easat-9281	301	1	moreover	moreover	ADV
easat-9281	301	2	,	,	PUNCT
easat-9281	301	3	exploring	explore	VERB
easat-9281	301	4	the	the	DET
easat-9281	301	5	integration	integration	NOUN
easat-9281	301	6	of	of	ADP
easat-9281	301	7	advanced	advanced	ADJ
easat-9281	301	8	technologies	technology	NOUN
easat-9281	301	9	such	such	ADJ
easat-9281	301	10	as	as	ADP
easat-9281	301	11	blockchain	blockchain	PROPN
easat-9281	301	12	to	to	PART
easat-9281	301	13	ensure	ensure	VERB
easat-9281	301	14	transparency	transparency	NOUN
easat-9281	301	15	and	and	CCONJ
easat-9281	301	16	data	datum	NOUN
easat-9281	301	17	security	security	NOUN
easat-9281	301	18	,	,	PUNCT
easat-9281	301	19	or	or	CCONJ
easat-9281	301	20	iot	iot	NOUN
easat-9281	301	21	to	to	PART
easat-9281	301	22	collect	collect	VERB
easat-9281	301	23	real	real	ADJ
easat-9281	301	24	-	-	PUNCT
easat-9281	301	25	time	time	NOUN
easat-9281	301	26	data	datum	NOUN
easat-9281	301	27	from	from	ADP
easat-9281	301	28	smart	smart	ADJ
easat-9281	301	29	devices	device	NOUN
easat-9281	301	30	,	,	PUNCT
easat-9281	301	31	could	could	AUX
easat-9281	301	32	unlock	unlock	VERB
easat-9281	301	33	new	new	ADJ
easat-9281	301	34	potential	potential	NOUN
easat-9281	301	35	for	for	ADP
easat-9281	301	36	personalization	personalization	NOUN
easat-9281	301	37	.	.	PUNCT
easat-9281	302	1	this	this	DET
easat-9281	302	2	study	study	NOUN
easat-9281	302	3	has	have	AUX
easat-9281	302	4	significantly	significantly	ADV
easat-9281	302	5	contributed	contribute	VERB
easat-9281	302	6	to	to	ADP
easat-9281	302	7	developing	develop	VERB
easat-9281	302	8	and	and	CCONJ
easat-9281	302	9	implementing	implement	VERB
easat-9281	302	10	hyper	hyper	NOUN
easat-9281	302	11	-	-	NOUN
easat-9281	302	12	personalization	personalization	NOUN
easat-9281	302	13	in	in	ADP
easat-9281	302	14	businesses	business	NOUN
easat-9281	302	15	while	while	SCONJ
easat-9281	302	16	paving	pave	VERB
easat-9281	302	17	the	the	DET
easat-9281	302	18	way	way	NOUN
easat-9281	302	19	for	for	ADP
easat-9281	302	20	numerous	numerous	ADJ
easat-9281	302	21	future	future	ADJ
easat-9281	302	22	research	research	NOUN
easat-9281	302	23	and	and	CCONJ
easat-9281	302	24	application	application	NOUN
easat-9281	302	25	opportunities	opportunity	NOUN
easat-9281	302	26	.	.	PUNCT
easat-9281	303	1	the	the	DET
easat-9281	303	2	hpmm	hpmm	NOUN
easat-9281	303	3	is	be	AUX
easat-9281	303	4	an	an	DET
easat-9281	303	5	evaluation	evaluation	NOUN
easat-9281	303	6	tool	tool	NOUN
easat-9281	303	7	and	and	CCONJ
easat-9281	303	8	a	a	DET
easat-9281	303	9	roadmap	roadmap	NOUN
easat-9281	303	10	for	for	SCONJ
easat-9281	303	11	businesses	business	NOUN
easat-9281	303	12	to	to	PART
easat-9281	303	13	build	build	VERB
easat-9281	303	14	sustainable	sustainable	ADJ
easat-9281	303	15	competitive	competitive	ADJ
easat-9281	303	16	advantages	advantage	NOUN
easat-9281	303	17	in	in	ADP
easat-9281	303	18	the	the	DET
easat-9281	303	19	digital	digital	ADJ
easat-9281	303	20	age	age	NOUN
easat-9281	303	21	.	.	PUNCT
easat-9281	304	1	funding	funding	NOUN
easat-9281	304	2	:	:	PUNCT
easat-9281	304	3	this	this	DET
easat-9281	304	4	research	research	NOUN
easat-9281	304	5	was	be	AUX
easat-9281	304	6	financially	financially	ADV
easat-9281	304	7	supported	support	VERB
easat-9281	304	8	by	by	ADP
easat-9281	304	9	the	the	DET
easat-9281	304	10	banking	banking	NOUN
easat-9281	304	11	academy	academy	PROPN
easat-9281	304	12	of	of	ADP
easat-9281	304	13	vietnam	vietnam	PROPN
easat-9281	304	14	.	.	PUNCT
easat-9281	305	1	transparency	transparency	NOUN
easat-9281	305	2	:	:	PUNCT
easat-9281	305	3	the	the	DET
easat-9281	305	4	authors	author	NOUN
easat-9281	305	5	confirm	confirm	VERB
easat-9281	305	6	that	that	SCONJ
easat-9281	305	7	the	the	DET
easat-9281	305	8	manuscript	manuscript	NOUN
easat-9281	305	9	is	be	AUX
easat-9281	305	10	an	an	DET
easat-9281	305	11	honest	honest	ADJ
easat-9281	305	12	,	,	PUNCT
easat-9281	305	13	accurate	accurate	ADJ
easat-9281	305	14	,	,	PUNCT
easat-9281	305	15	and	and	CCONJ
easat-9281	305	16	transparent	transparent	ADJ
easat-9281	305	17	account	account	NOUN
easat-9281	305	18	of	of	ADP
easat-9281	305	19	the	the	DET
easat-9281	305	20	study	study	NOUN
easat-9281	305	21	;	;	PUNCT
easat-9281	305	22	that	that	SCONJ
easat-9281	305	23	no	no	DET
easat-9281	305	24	vital	vital	ADJ
easat-9281	305	25	features	feature	NOUN
easat-9281	305	26	of	of	ADP
easat-9281	305	27	the	the	DET
easat-9281	305	28	study	study	NOUN
easat-9281	305	29	have	have	AUX
easat-9281	305	30	been	be	AUX
easat-9281	305	31	omitted	omit	VERB
easat-9281	305	32	;	;	PUNCT
easat-9281	305	33	and	and	CCONJ
easat-9281	305	34	that	that	SCONJ
easat-9281	305	35	any	any	DET
easat-9281	305	36	discrepancies	discrepancy	NOUN
easat-9281	305	37	from	from	ADP
easat-9281	305	38	the	the	DET
easat-9281	305	39	study	study	NOUN
easat-9281	305	40	as	as	SCONJ
easat-9281	305	41	planned	plan	VERB
easat-9281	305	42	have	have	AUX
easat-9281	305	43	been	be	AUX
easat-9281	305	44	explained	explain	VERB
easat-9281	305	45	.	.	PUNCT
easat-9281	306	1	this	this	DET
easat-9281	306	2	study	study	NOUN
easat-9281	306	3	followed	follow	VERB
easat-9281	306	4	all	all	DET
easat-9281	306	5	ethical	ethical	ADJ
easat-9281	306	6	practices	practice	NOUN
easat-9281	306	7	during	during	ADP
easat-9281	306	8	writing	writing	NOUN
easat-9281	306	9	.	.	PUNCT
easat-9281	307	1	acknowledgement	acknowledgement	NOUN
easat-9281	307	2	:	:	PUNCT
easat-9281	307	3	the	the	DET
easat-9281	307	4	author	author	NOUN
easat-9281	307	5	gratefully	gratefully	ADV
easat-9281	307	6	acknowledges	acknowledge	VERB
easat-9281	307	7	the	the	DET
easat-9281	307	8	financial	financial	ADJ
easat-9281	307	9	support	support	NOUN
easat-9281	307	10	from	from	ADP
easat-9281	307	11	the	the	DET
easat-9281	307	12	banking	banking	NOUN
easat-9281	307	13	academy	academy	PROPN
easat-9281	307	14	of	of	ADP
easat-9281	307	15	vietnam	vietnam	PROPN
easat-9281	307	16	.	.	PUNCT
easat-9281	308	1	copyright	copyright	NOUN
easat-9281	308	2	:	:	PUNCT
easat-9281	308	3	©	©	PROPN
easat-9281	308	4	2024	2024	NUM
easat-9281	308	5	by	by	ADP
easat-9281	308	6	the	the	DET
easat-9281	308	7	authors	author	NOUN
easat-9281	308	8	.	.	PUNCT
easat-9281	309	1	this	this	DET
easat-9281	309	2	article	article	NOUN
easat-9281	309	3	is	be	AUX
easat-9281	309	4	an	an	DET
easat-9281	309	5	open	open	ADJ
easat-9281	309	6	access	access	NOUN
easat-9281	309	7	article	article	NOUN
easat-9281	309	8	distributed	distribute	VERB
easat-9281	309	9	under	under	ADP
easat-9281	309	10	the	the	DET
easat-9281	309	11	terms	term	NOUN
easat-9281	309	12	and	and	CCONJ
easat-9281	309	13	conditions	condition	NOUN
easat-9281	309	14	of	of	ADP
easat-9281	309	15	the	the	DET
easat-9281	309	16	creative	creative	ADJ
easat-9281	309	17	commons	common	NOUN
easat-9281	309	18	attribution	attribution	NOUN
easat-9281	309	19	(	(	PUNCT
easat-9281	309	20	cc	cc	NOUN
easat-9281	309	21	by	by	ADP
easat-9281	309	22	)	)	PUNCT
easat-9281	309	23	license	license	NOUN
easat-9281	309	24	(	(	PUNCT
easat-9281	309	25	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-9281	309	26	)	)	PUNCT
easat-9281	309	27	.	.	PUNCT
easat-9281	310	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-9281	310	2	278	278	NUM
easat-9281	310	3	edelweiss	edelweiss	PROPN
easat-9281	310	4	applied	apply	VERB
easat-9281	310	5	science	science	NOUN
easat-9281	310	6	and	and	CCONJ
easat-9281	310	7	technology	technology	NOUN
easat-9281	310	8	issn	issn	PROPN
easat-9281	310	9	:	:	PUNCT
easat-9281	310	10	2576	2576	NUM
easat-9281	310	11	-	-	SYM
easat-9281	310	12	8484	8484	NUM
easat-9281	310	13	vol	vol	NOUN
easat-9281	310	14	.	.	PROPN
easat-9281	311	1	9	9	NUM
easat-9281	311	2	,	,	PUNCT
easat-9281	311	3	no	no	INTJ
easat-9281	311	4	.	.	NOUN
easat-9281	311	5	8	8	NUM
easat-9281	311	6	:	:	PUNCT
easat-9281	311	7	268	268	NUM
easat-9281	311	8	-	-	SYM
easat-9281	311	9	278	278	NUM
easat-9281	311	10	,	,	PUNCT
easat-9281	311	11	2025	2025	NUM
easat-9281	311	12	doi	doi	NOUN
easat-9281	311	13	:	:	PUNCT
easat-9281	311	14	10.55214/2576	10.55214/2576	NUM
easat-9281	311	15	-	-	SYM
easat-9281	311	16	8484.v9i8.9281	8484.v9i8.9281	NUM
easat-9281	311	17	©	©	ADP
easat-9281	311	18	2025	2025	NUM
easat-9281	311	19	by	by	ADP
easat-9281	311	20	the	the	DET
easat-9281	311	21	authors	author	NOUN
easat-9281	311	22	;	;	PUNCT
easat-9281	311	23	licensee	licensee	PROPN
easat-9281	311	24	learning	learn	VERB
easat-9281	311	25	gate	gate	NOUN
easat-9281	311	26	references	reference	NOUN
easat-9281	311	27	[	[	X
easat-9281	311	28	1	1	NUM
easat-9281	311	29	]	]	PUNCT
easat-9281	311	30	a.	a.	NOUN
easat-9281	311	31	sunikka	sunikka	PROPN
easat-9281	311	32	and	and	CCONJ
easat-9281	311	33	j.	j.	PROPN
easat-9281	311	34	bragge	bragge	PROPN
easat-9281	311	35	,	,	PUNCT
easat-9281	311	36	"	"	PUNCT
easat-9281	311	37	applying	apply	VERB
easat-9281	311	38	text	text	NOUN
easat-9281	311	39	-	-	PUNCT
easat-9281	311	40	mining	mining	NOUN
easat-9281	311	41	to	to	ADP
easat-9281	311	42	personalization	personalization	NOUN
easat-9281	311	43	and	and	CCONJ
easat-9281	311	44	customization	customization	NOUN
easat-9281	311	45	research	research	NOUN
easat-9281	311	46	literature	literature	NOUN
easat-9281	311	47	–	–	PUNCT
easat-9281	311	48	who	who	PRON
easat-9281	311	49	,	,	PUNCT
easat-9281	311	50	what	what	PRON
easat-9281	311	51	and	and	CCONJ
easat-9281	311	52	where	where	SCONJ
easat-9281	311	53	?	?	PUNCT
easat-9281	311	54	,	,	PUNCT
easat-9281	311	55	"	"	PUNCT
easat-9281	311	56	expert	expert	NOUN
easat-9281	311	57	systems	system	NOUN
easat-9281	311	58	with	with	ADP
easat-9281	311	59	applications	application	NOUN
easat-9281	311	60	,	,	PUNCT
easat-9281	311	61	vol	vol	NOUN
easat-9281	311	62	.	.	PROPN
easat-9281	311	63	39	39	NUM
easat-9281	311	64	,	,	PUNCT
easat-9281	311	65	no	no	INTJ
easat-9281	311	66	.	.	NOUN
easat-9281	311	67	11	11	NUM
easat-9281	311	68	,	,	PUNCT
easat-9281	311	69	pp	pp	ADJ
easat-9281	311	70	.	.	PUNCT
easat-9281	311	71	10049	10049	NUM
easat-9281	311	72	-	-	SYM
easat-9281	311	73	10058	10058	NUM
easat-9281	311	74	,	,	PUNCT
easat-9281	311	75	2012	2012	NUM
easat-9281	311	76	.	.	PUNCT
easat-9281	312	1	https://doi.org/10.1016/j.eswa.2012.02.042	https://doi.org/10.1016/j.eswa.2012.02.042	NOUN
easat-9281	312	2	[	[	X
easat-9281	312	3	2	2	NUM
easat-9281	312	4	]	]	PUNCT
easat-9281	312	5	j.	j.	PROPN
easat-9281	312	6	polk	polk	PROPN
easat-9281	312	7	,	,	PUNCT
easat-9281	312	8	j.	j.	PROPN
easat-9281	312	9	mcnellis	mcnellis	PROPN
easat-9281	312	10	,	,	PUNCT
easat-9281	312	11	and	and	CCONJ
easat-9281	312	12	c.	c.	PROPN
easat-9281	312	13	tassin	tassin	PROPN
easat-9281	312	14	,	,	PUNCT
easat-9281	312	15	gartner	gartner	PROPN
easat-9281	312	16	magic	magic	PROPN
easat-9281	312	17	quadrant	quadrant	NOUN
easat-9281	312	18	for	for	ADP
easat-9281	312	19	personalization	personalization	NOUN
easat-9281	312	20	engines	engine	NOUN
easat-9281	312	21	.	.	PUNCT
easat-9281	313	1	united	united	PROPN
easat-9281	313	2	states	states	PROPN
easat-9281	313	3	:	:	PUNCT
easat-9281	313	4	gartner	gartner	PROPN
easat-9281	313	5	research	research	PROPN
easat-9281	313	6	,	,	PUNCT
easat-9281	313	7	2020	2020	NUM
easat-9281	313	8	.	.	PUNCT
easat-9281	314	1	[	[	X
easat-9281	314	2	3	3	X
easat-9281	314	3	]	]	X
easat-9281	314	4	g.	g.	PROPN
easat-9281	314	5	a.	a.	PROPN
easat-9281	314	6	mubdir	mubdir	PROPN
easat-9281	314	7	,	,	PUNCT
easat-9281	314	8	s.	s.	PROPN
easat-9281	314	9	hashim	hashim	PROPN
easat-9281	314	10	,	,	PUNCT
easat-9281	314	11	a.	a.	PROPN
easat-9281	314	12	h.	h.	PROPN
easat-9281	314	13	ayob	ayob	PROPN
easat-9281	314	14	,	,	PUNCT
easat-9281	314	15	and	and	CCONJ
easat-9281	314	16	n.	n.	NOUN
easat-9281	314	17	rosli	rosli	NOUN
easat-9281	314	18	,	,	PUNCT
easat-9281	314	19	"	"	PUNCT
easat-9281	314	20	exploring	explore	VERB
easat-9281	314	21	customer	customer	NOUN
easat-9281	314	22	engagement	engagement	NOUN
easat-9281	314	23	in	in	ADP
easat-9281	314	24	social	social	ADJ
easat-9281	314	25	commerce	commerce	NOUN
easat-9281	314	26	:	:	PUNCT
easat-9281	314	27	a	a	DET
easat-9281	314	28	literature	literature	NOUN
easat-9281	314	29	review	review	NOUN
easat-9281	314	30	of	of	ADP
easat-9281	314	31	frameworks	framework	NOUN
easat-9281	314	32	,	,	PUNCT
easat-9281	314	33	pathways	pathway	NOUN
easat-9281	314	34	,	,	PUNCT
easat-9281	314	35	and	and	CCONJ
easat-9281	314	36	emerging	emerge	VERB
easat-9281	314	37	trends	trend	NOUN
easat-9281	314	38	,	,	PUNCT
easat-9281	314	39	"	"	PUNCT
easat-9281	314	40	engineering	engineering	NOUN
easat-9281	314	41	,	,	PUNCT
easat-9281	314	42	technology	technology	NOUN
easat-9281	314	43	&	&	CCONJ
easat-9281	314	44	applied	apply	VERB
easat-9281	314	45	science	science	NOUN
easat-9281	314	46	research	research	NOUN
easat-9281	314	47	,	,	PUNCT
easat-9281	314	48	vol	vol	NOUN
easat-9281	314	49	.	.	PROPN
easat-9281	314	50	15	15	NUM
easat-9281	314	51	,	,	PUNCT
easat-9281	314	52	no	no	INTJ
easat-9281	314	53	.	.	NOUN
easat-9281	314	54	2	2	NUM
easat-9281	314	55	,	,	PUNCT
easat-9281	314	56	pp	pp	ADJ
easat-9281	314	57	.	.	PUNCT
easat-9281	315	1	20601	20601	NUM
easat-9281	315	2	-	-	SYM
easat-9281	315	3	20608	20608	NUM
easat-9281	315	4	,	,	PUNCT
easat-9281	315	5	2025	2025	NUM
easat-9281	315	6	.	.	PUNCT
easat-9281	316	1	https://doi.org/10.48084/etasr.9452	https://doi.org/10.48084/etasr.9452	NOUN
easat-9281	316	2	[	[	X
easat-9281	316	3	4	4	NUM
easat-9281	316	4	]	]	PUNCT
easat-9281	316	5	w.	w.	PROPN
easat-9281	316	6	m.	m.	PROPN
easat-9281	316	7	lim	lim	PROPN
easat-9281	316	8	,	,	PUNCT
easat-9281	316	9	t.	t.	PROPN
easat-9281	316	10	rasul	rasul	PROPN
easat-9281	316	11	,	,	PUNCT
easat-9281	316	12	s.	s.	PROPN
easat-9281	316	13	kumar	kumar	PROPN
easat-9281	316	14	,	,	PUNCT
easat-9281	316	15	and	and	CCONJ
easat-9281	316	16	m.	m.	PROPN
easat-9281	316	17	ala	ala	PROPN
easat-9281	316	18	,	,	PUNCT
easat-9281	316	19	"	"	PUNCT
easat-9281	316	20	past	past	ADJ
easat-9281	316	21	,	,	PUNCT
easat-9281	316	22	present	present	ADJ
easat-9281	316	23	,	,	PUNCT
easat-9281	316	24	and	and	CCONJ
easat-9281	316	25	future	future	NOUN
easat-9281	316	26	of	of	ADP
easat-9281	316	27	customer	customer	NOUN
easat-9281	316	28	engagement	engagement	NOUN
easat-9281	316	29	,	,	PUNCT
easat-9281	316	30	"	"	PUNCT
easat-9281	316	31	journal	journal	NOUN
easat-9281	316	32	of	of	ADP
easat-9281	316	33	business	business	NOUN
easat-9281	316	34	research	research	NOUN
easat-9281	316	35	,	,	PUNCT
easat-9281	316	36	vol	vol	NOUN
easat-9281	316	37	.	.	PROPN
easat-9281	316	38	140	140	NUM
easat-9281	316	39	,	,	PUNCT
easat-9281	316	40	pp	pp	ADJ
easat-9281	316	41	.	.	PUNCT
easat-9281	317	1	439	439	NUM
easat-9281	317	2	-	-	SYM
easat-9281	317	3	458	458	NUM
easat-9281	317	4	,	,	PUNCT
easat-9281	317	5	2022	2022	NUM
easat-9281	317	6	.	.	PUNCT
easat-9281	318	1	https://doi.org/10.1016/j.jbusres.2021.11.014	https://doi.org/10.1016/j.jbusres.2021.11.014	PUNCT
easat-9281	319	1	[	[	X
easat-9281	319	2	5	5	NUM
easat-9281	319	3	]	]	PUNCT
easat-9281	319	4	v.	v.	PROPN
easat-9281	319	5	j.	j.	PROPN
easat-9281	319	6	m.	m.	PROPN
easat-9281	319	7	mendia	mendia	PROPN
easat-9281	319	8	and	and	CCONJ
easat-9281	319	9	j.	j.	PROPN
easat-9281	319	10	d.	d.	PROPN
easat-9281	319	11	j.	j.	PROPN
easat-9281	319	12	a.	a.	PROPN
easat-9281	319	13	flores	flores	PROPN
easat-9281	319	14	-	-	PUNCT
easat-9281	319	15	cuautle	cuautle	VERB
easat-9281	319	16	,	,	PUNCT
easat-9281	319	17	"	"	PUNCT
easat-9281	319	18	toward	toward	ADP
easat-9281	319	19	customer	customer	NOUN
easat-9281	319	20	hyper	hyper	NOUN
easat-9281	319	21	-	-	ADJ
easat-9281	319	22	personalization	personalization	NOUN
easat-9281	319	23	experience	experience	NOUN
easat-9281	319	24	—	—	PUNCT
easat-9281	319	25	a	a	DET
easat-9281	319	26	data	data	NOUN
easat-9281	319	27	-	-	PUNCT
easat-9281	319	28	driven	drive	VERB
easat-9281	319	29	approach	approach	NOUN
easat-9281	319	30	,	,	PUNCT
easat-9281	319	31	"	"	PUNCT
easat-9281	319	32	cogent	cogent	NOUN
easat-9281	319	33	business	business	NOUN
easat-9281	319	34	&	&	CCONJ
easat-9281	319	35	management	management	PROPN
easat-9281	319	36	,	,	PUNCT
easat-9281	319	37	vol	vol	NOUN
easat-9281	319	38	.	.	PROPN
easat-9281	319	39	9	9	NUM
easat-9281	319	40	,	,	PUNCT
easat-9281	319	41	no	no	INTJ
easat-9281	319	42	.	.	NOUN
easat-9281	319	43	1	1	NUM
easat-9281	319	44	,	,	PUNCT
easat-9281	319	45	p.	p.	NOUN
easat-9281	319	46	2041384	2041384	NUM
easat-9281	319	47	,	,	PUNCT
easat-9281	319	48	2022	2022	NUM
easat-9281	319	49	.	.	PUNCT
easat-9281	320	1	https://doi.org/10.1080/23311975.2022.2041384	https://doi.org/10.1080/23311975.2022.2041384	X
easat-9281	320	2	.	.	PUNCT
easat-9281	321	1	[	[	X
easat-9281	321	2	6	6	NUM
easat-9281	321	3	]	]	X
easat-9281	321	4	g.	g.	PROPN
easat-9281	321	5	jain	jain	PROPN
easat-9281	321	6	,	,	PUNCT
easat-9281	321	7	j.	j.	PROPN
easat-9281	321	8	paul	paul	PROPN
easat-9281	321	9	,	,	PUNCT
easat-9281	321	10	and	and	CCONJ
easat-9281	321	11	a.	a.	NOUN
easat-9281	321	12	shrivastava	shrivastava	PROPN
easat-9281	321	13	,	,	PUNCT
easat-9281	321	14	"	"	PUNCT
easat-9281	321	15	hyper	hyper	NOUN
easat-9281	321	16	-	-	NOUN
easat-9281	321	17	personalization	personalization	NOUN
easat-9281	321	18	,	,	PUNCT
easat-9281	321	19	co	co	NOUN
easat-9281	321	20	-	-	NOUN
easat-9281	321	21	creation	creation	NOUN
easat-9281	321	22	,	,	PUNCT
easat-9281	321	23	digital	digital	ADJ
easat-9281	321	24	clienteling	clienteling	NOUN
easat-9281	321	25	and	and	CCONJ
easat-9281	321	26	transformation	transformation	NOUN
easat-9281	321	27	,	,	PUNCT
easat-9281	321	28	"	"	PUNCT
easat-9281	321	29	journal	journal	NOUN
easat-9281	321	30	of	of	ADP
easat-9281	321	31	business	business	NOUN
easat-9281	321	32	research	research	NOUN
easat-9281	321	33	,	,	PUNCT
easat-9281	321	34	vol	vol	NOUN
easat-9281	321	35	.	.	PROPN
easat-9281	321	36	124	124	NUM
easat-9281	321	37	,	,	PUNCT
easat-9281	321	38	pp	pp	ADJ
easat-9281	321	39	.	.	PUNCT
easat-9281	322	1	12	12	NUM
easat-9281	322	2	-	-	SYM
easat-9281	322	3	23	23	NUM
easat-9281	322	4	,	,	PUNCT
easat-9281	322	5	2021	2021	NUM
easat-9281	322	6	.	.	PUNCT
easat-9281	323	1	https://doi.org/10.1016/j.jbusres.2020.11.034	https://doi.org/10.1016/j.jbusres.2020.11.034	PRON
easat-9281	324	1	[	[	X
easat-9281	324	2	7	7	X
easat-9281	324	3	]	]	PUNCT
easat-9281	324	4	j.	j.	PROPN
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easat-9281	324	6	,	,	PUNCT
easat-9281	324	7	b.	b.	PROPN
easat-9281	324	8	gregg	gregg	PROPN
easat-9281	324	9	,	,	PUNCT
easat-9281	324	10	g.	g.	PROPN
easat-9281	324	11	schuler	schuler	PROPN
easat-9281	324	12	,	,	PUNCT
easat-9281	324	13	and	and	CCONJ
easat-9281	324	14	j.	j.	PROPN
easat-9281	324	15	wong	wong	PROPN
easat-9281	324	16	,	,	PUNCT
easat-9281	324	17	what	what	PRON
easat-9281	324	18	shoppers	shopper	NOUN
easat-9281	324	19	really	really	ADV
easat-9281	324	20	want	want	VERB
easat-9281	324	21	from	from	ADP
easat-9281	324	22	personalized	personalized	ADJ
easat-9281	324	23	marketing	marketing	NOUN
easat-9281	324	24	.	.	PUNCT
easat-9281	325	1	united	united	PROPN
easat-9281	325	2	states	states	PROPN
easat-9281	325	3	:	:	PUNCT
easat-9281	325	4	mckinsey	mckinsey	NOUN
easat-9281	325	5	&	&	CCONJ
easat-9281	325	6	company	company	PROPN
easat-9281	325	7	,	,	PUNCT
easat-9281	325	8	2017	2017	NUM
easat-9281	325	9	.	.	PUNCT
easat-9281	326	1	[	[	X
easat-9281	326	2	8	8	NUM
easat-9281	326	3	]	]	X
easat-9281	326	4	s.	s.	PROPN
easat-9281	326	5	chandra	chandra	PROPN
easat-9281	326	6	,	,	PUNCT
easat-9281	326	7	s.	s.	PROPN
easat-9281	326	8	verma	verma	PROPN
easat-9281	326	9	,	,	PUNCT
easat-9281	326	10	w.	w.	PROPN
easat-9281	326	11	m.	m.	PROPN
easat-9281	326	12	lim	lim	PROPN
easat-9281	326	13	,	,	PUNCT
easat-9281	326	14	s.	s.	PROPN
easat-9281	326	15	kumar	kumar	PROPN
easat-9281	326	16	,	,	PUNCT
easat-9281	326	17	and	and	CCONJ
easat-9281	326	18	n.	n.	PROPN
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easat-9281	326	20	,	,	PUNCT
easat-9281	326	21	"	"	PUNCT
easat-9281	326	22	personalization	personalization	NOUN
easat-9281	326	23	in	in	ADP
easat-9281	326	24	personalized	personalized	ADJ
easat-9281	326	25	marketing	marketing	NOUN
easat-9281	326	26	:	:	PUNCT
easat-9281	326	27	trends	trend	NOUN
easat-9281	326	28	and	and	CCONJ
easat-9281	326	29	ways	way	NOUN
easat-9281	326	30	forward	forward	ADV
easat-9281	326	31	,	,	PUNCT
easat-9281	326	32	"	"	PUNCT
easat-9281	326	33	psychology	psychology	NOUN
easat-9281	326	34	&	&	CCONJ
easat-9281	326	35	marketing	marketing	NOUN
easat-9281	326	36	,	,	PUNCT
easat-9281	326	37	vol	vol	NOUN
easat-9281	326	38	.	.	PROPN
easat-9281	326	39	39	39	NUM
easat-9281	326	40	,	,	PUNCT
easat-9281	326	41	no	no	INTJ
easat-9281	326	42	.	.	NOUN
easat-9281	326	43	8	8	NUM
easat-9281	326	44	,	,	PUNCT
easat-9281	326	45	pp	pp	ADJ
easat-9281	326	46	.	.	PUNCT
easat-9281	327	1	1529	1529	NUM
easat-9281	327	2	-	-	SYM
easat-9281	327	3	1562	1562	NUM
easat-9281	327	4	,	,	PUNCT
easat-9281	327	5	2022	2022	NUM
easat-9281	327	6	.	.	PUNCT
easat-9281	328	1	https://doi.org/10.1002/mar.21670	https://doi.org/10.1002/mar.21670	NOUN
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easat-9281	328	3	9	9	NUM
easat-9281	328	4	]	]	X
easat-9281	328	5	d.	d.	PROPN
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easat-9281	328	7	,	,	PUNCT
easat-9281	328	8	k.	k.	PROPN
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easat-9281	328	10	,	,	PUNCT
easat-9281	328	11	j.	j.	PROPN
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easat-9281	328	14	s.	s.	PROPN
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easat-9281	328	17	a.	a.	PROPN
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easat-9281	328	20	and	and	CCONJ
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easat-9281	328	23	,	,	PUNCT
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easat-9281	328	25	personalization	personalization	NOUN
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easat-9281	328	27	practice	practice	NOUN
easat-9281	328	28	:	:	PUNCT
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easat-9281	328	30	and	and	CCONJ
easat-9281	328	31	applications	application	NOUN
easat-9281	328	32	,	,	PUNCT
easat-9281	328	33	"	"	PUNCT
easat-9281	328	34	in	in	ADP
easat-9281	328	35	proceedings	proceeding	NOUN
easat-9281	328	36	of	of	ADP
easat-9281	328	37	the	the	DET
easat-9281	328	38	14th	14th	ADJ
easat-9281	328	39	acm	acm	PROPN
easat-9281	328	40	international	international	ADJ
easat-9281	328	41	conference	conference	NOUN
easat-9281	328	42	on	on	ADP
easat-9281	328	43	web	web	NOUN
easat-9281	328	44	search	search	NOUN
easat-9281	328	45	and	and	CCONJ
easat-9281	328	46	data	datum	NOUN
easat-9281	328	47	mining	mining	NOUN
easat-9281	328	48	,	,	PUNCT
easat-9281	328	49	2021	2021	NUM
easat-9281	328	50	,	,	PUNCT
easat-9281	328	51	pp	pp	ADJ
easat-9281	328	52	.	.	PUNCT
easat-9281	329	1	1123	1123	NUM
easat-9281	329	2	-	-	SYM
easat-9281	329	3	1126	1126	NUM
easat-9281	329	4	.	.	PUNCT
easat-9281	330	1	[	[	X
easat-9281	330	2	10	10	NUM
easat-9281	330	3	]	]	PUNCT
easat-9281	330	4	a.	a.	PROPN
easat-9281	330	5	saeed	saeed	PROPN
easat-9281	330	6	,	,	PUNCT
easat-9281	330	7	r.	r.	PROPN
easat-9281	330	8	s.	s.	PROPN
easat-9281	330	9	a.	a.	PROPN
easat-9281	330	10	usmani	usmani	PROPN
easat-9281	330	11	,	,	PUNCT
easat-9281	330	12	h.	h.	PROPN
easat-9281	330	13	akram	akram	PROPN
easat-9281	330	14	,	,	PUNCT
easat-9281	330	15	s.	s.	PROPN
easat-9281	330	16	m.	m.	PROPN
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easat-9281	330	18	,	,	PUNCT
easat-9281	330	19	and	and	CCONJ
easat-9281	330	20	a.	a.	NOUN
easat-9281	330	21	ghani	ghani	PROPN
easat-9281	330	22	,	,	PUNCT
easat-9281	330	23	"	"	PUNCT
easat-9281	330	24	the	the	DET
easat-9281	330	25	impact	impact	NOUN
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easat-9281	330	27	capability	capability	NOUN
easat-9281	330	28	maturity	maturity	NOUN
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easat-9281	330	30	integration	integration	NOUN
easat-9281	330	31	on	on	ADP
easat-9281	330	32	return	return	NOUN
easat-9281	330	33	on	on	ADP
easat-9281	330	34	investment	investment	NOUN
easat-9281	330	35	in	in	ADP
easat-9281	330	36	it	it	PRON
easat-9281	330	37	industry	industry	NOUN
easat-9281	330	38	,	,	PUNCT
easat-9281	330	39	"	"	PUNCT
easat-9281	330	40	engineering	engineering	NOUN
easat-9281	330	41	,	,	PUNCT
easat-9281	330	42	technology	technology	NOUN
easat-9281	330	43	&	&	CCONJ
easat-9281	330	44	applied	apply	VERB
easat-9281	330	45	science	science	NOUN
easat-9281	330	46	research	research	NOUN
easat-9281	330	47	,	,	PUNCT
easat-9281	330	48	vol	vol	NOUN
easat-9281	330	49	.	.	PROPN
easat-9281	330	50	7	7	NUM
easat-9281	330	51	,	,	PUNCT
easat-9281	330	52	no	no	INTJ
easat-9281	330	53	.	.	NOUN
easat-9281	330	54	6	6	NUM
easat-9281	330	55	,	,	PUNCT
easat-9281	330	56	pp	pp	ADJ
easat-9281	330	57	.	.	PUNCT
easat-9281	331	1	2189	2189	NUM
easat-9281	331	2	-	-	SYM
easat-9281	331	3	2193	2193	NUM
easat-9281	331	4	,	,	PUNCT
easat-9281	331	5	2017	2017	NUM
easat-9281	331	6	.	.	PUNCT
easat-9281	332	1	https://doi.org/10.48084/etasr.1291	https://doi.org/10.48084/etasr.1291	PROPN
easat-9281	333	1	[	[	X
easat-9281	333	2	11	11	NUM
easat-9281	333	3	]	]	PUNCT
easat-9281	333	4	s.	s.	PROPN
easat-9281	333	5	baboin	baboin	PROPN
easat-9281	333	6	,	,	PUNCT
easat-9281	333	7	s.	s.	PROPN
easat-9281	333	8	christakis	christakis	PROPN
easat-9281	333	9	,	,	PUNCT
easat-9281	333	10	and	and	CCONJ
easat-9281	333	11	j.	j.	PROPN
easat-9281	333	12	daniels	daniels	PROPN
easat-9281	333	13	,	,	PUNCT
easat-9281	333	14	personalization	personalization	NOUN
easat-9281	333	15	at	at	ADP
easat-9281	333	16	scale	scale	NOUN
easat-9281	333	17	:	:	PUNCT
easat-9281	333	18	bring	bring	VERB
easat-9281	333	19	forth	forth	ADV
easat-9281	333	20	the	the	DET
easat-9281	333	21	customer	customer	NOUN
easat-9281	333	22	and	and	CCONJ
easat-9281	333	23	business	business	NOUN
easat-9281	333	24	benefits	benefit	NOUN
easat-9281	333	25	of	of	ADP
easat-9281	333	26	experience	experience	NOUN
easat-9281	333	27	excellence	excellence	PROPN
easat-9281	333	28	.	.	PUNCT
easat-9281	334	1	united	united	PROPN
easat-9281	334	2	states	states	PROPN
easat-9281	334	3	:	:	PUNCT
easat-9281	334	4	forrester	forrester	PROPN
easat-9281	334	5	’s	’s	PART
easat-9281	334	6	digital	digital	ADJ
easat-9281	334	7	strategy	strategy	PROPN
easat-9281	334	8	&	&	CCONJ
easat-9281	334	9	experience	experience	PROPN
easat-9281	334	10	research	research	NOUN
easat-9281	334	11	group	group	NOUN
easat-9281	334	12	,	,	PUNCT
easat-9281	334	13	2020	2020	NUM
easat-9281	334	14	.	.	PUNCT
easat-9281	335	1	[	[	X
easat-9281	335	2	12	12	NUM
easat-9281	335	3	]	]	X
easat-9281	335	4	accenture	accenture	NOUN
easat-9281	335	5	,	,	PUNCT
easat-9281	335	6	"	"	PUNCT
easat-9281	335	7	a	a	DET
easat-9281	335	8	new	new	ADJ
easat-9281	335	9	era	era	NOUN
easat-9281	335	10	of	of	ADP
easat-9281	335	11	customer	customer	NOUN
easat-9281	335	12	engagement	engagement	NOUN
easat-9281	335	13	,	,	PUNCT
easat-9281	335	14	"	"	PUNCT
easat-9281	335	15	retrieved	retrieve	VERB
easat-9281	335	16	:	:	PUNCT
easat-9281	335	17	https://www.accenture.com/usen/industries/communications-media/customer-experience	https://www.accenture.com/usen/industries/communications-media/customer-experience	NOUN
easat-9281	335	18	,	,	PUNCT
easat-9281	335	19	2025	2025	NUM
easat-9281	335	20	.	.	PUNCT
easat-9281	336	1	[	[	X
easat-9281	336	2	13	13	NUM
easat-9281	336	3	]	]	PUNCT
easat-9281	336	4	j.	j.	PROPN
easat-9281	336	5	glick	glick	PROPN
easat-9281	336	6	,	,	PUNCT
easat-9281	336	7	d.	d.	PROPN
easat-9281	336	8	maloney	maloney	PROPN
easat-9281	336	9	,	,	PUNCT
easat-9281	336	10	p.	p.	NOUN
easat-9281	336	11	regnault	regnault	NOUN
easat-9281	336	12	,	,	PUNCT
easat-9281	336	13	and	and	CCONJ
easat-9281	336	14	m.	m.	PROPN
easat-9281	336	15	baker	baker	PROPN
easat-9281	336	16	,	,	PUNCT
easat-9281	336	17	the	the	DET
easat-9281	336	18	power	power	NOUN
easat-9281	336	19	of	of	ADP
easat-9281	336	20	personalization	personalization	NOUN
easat-9281	336	21	:	:	PUNCT
easat-9281	336	22	building	build	VERB
easat-9281	336	23	a	a	DET
easat-9281	336	24	strategy	strategy	NOUN
easat-9281	336	25	that	that	PRON
easat-9281	336	26	works	work	VERB
easat-9281	336	27	.	.	PUNCT
easat-9281	337	1	united	united	PROPN
easat-9281	337	2	states	states	PROPN
easat-9281	337	3	:	:	PUNCT
easat-9281	337	4	pwc	pwc	PROPN
easat-9281	337	5	,	,	PUNCT
easat-9281	337	6	2020	2020	NUM
easat-9281	337	7	.	.	PUNCT
easat-9281	338	1	[	[	X
easat-9281	338	2	14	14	NUM
easat-9281	338	3	]	]	X
easat-9281	338	4	n.	n.	PROPN
easat-9281	338	5	arora	arora	PROPN
easat-9281	338	6	,	,	PUNCT
easat-9281	338	7	d.	d.	PROPN
easat-9281	338	8	ensslen	ensslen	PROPN
easat-9281	338	9	,	,	PUNCT
easat-9281	338	10	l.	l.	PROPN
easat-9281	338	11	fiedler	fiedler	PROPN
easat-9281	338	12	,	,	PUNCT
easat-9281	338	13	w.	w.	PROPN
easat-9281	338	14	liu	liu	PROPN
easat-9281	338	15	,	,	PUNCT
easat-9281	338	16	and	and	CCONJ
easat-9281	338	17	k.	k.	PROPN
easat-9281	338	18	robinson	robinson	PROPN
easat-9281	338	19	,	,	PUNCT
easat-9281	338	20	the	the	DET
easat-9281	338	21	value	value	NOUN
easat-9281	338	22	of	of	ADP
easat-9281	338	23	getting	get	VERB
easat-9281	338	24	personalization	personalization	NOUN
easat-9281	338	25	right	right	NOUN
easat-9281	338	26	-	-	PUNCT
easat-9281	338	27	or	or	CCONJ
easat-9281	338	28	wrong	wrong	NOUN
easat-9281	338	29	-	-	PUNCT
easat-9281	338	30	is	be	AUX
easat-9281	338	31	multiplying	multiply	VERB
easat-9281	338	32	.	.	PUNCT
easat-9281	339	1	new	new	PROPN
easat-9281	339	2	york	york	PROPN
easat-9281	339	3	:	:	PUNCT
easat-9281	339	4	mckinsey	mckinsey	NOUN
easat-9281	339	5	&	&	CCONJ
easat-9281	339	6	company	company	PROPN
easat-9281	339	7	,	,	PUNCT
easat-9281	339	8	2020	2020	NUM
easat-9281	339	9	.	.	PUNCT
easat-9281	340	1	[	[	X
easat-9281	340	2	15	15	NUM
easat-9281	340	3	]	]	X
easat-9281	340	4	a.	a.	NOUN
easat-9281	340	5	omnia	omnia	PROPN
easat-9281	340	6	,	,	PUNCT
easat-9281	340	7	hyper	hyper	NOUN
easat-9281	340	8	-	-	ADJ
easat-9281	340	9	personalizing	personalize	VERB
easat-9281	340	10	the	the	DET
easat-9281	340	11	customer	customer	NOUN
easat-9281	340	12	experience	experience	NOUN
easat-9281	340	13	using	use	VERB
easat-9281	340	14	data	datum	NOUN
easat-9281	340	15	,	,	PUNCT
easat-9281	340	16	analytics	analytic	NOUN
easat-9281	340	17	,	,	PUNCT
easat-9281	340	18	and	and	CCONJ
easat-9281	340	19	ai	ai	PROPN
easat-9281	340	20	.	.	PROPN
easat-9281	340	21	united	united	PROPN
easat-9281	340	22	states	states	PROPN
easat-9281	340	23	:	:	PUNCT
easat-9281	340	24	deloitte	deloitte	NOUN
easat-9281	340	25	,	,	PUNCT
easat-9281	340	26	2021	2021	NUM
easat-9281	340	27	.	.	PUNCT
easat-9281	341	1	[	[	X
easat-9281	341	2	16	16	NUM
easat-9281	341	3	]	]	PUNCT
easat-9281	341	4	t.	t.	PROPN
easat-9281	341	5	b.	b.	PROPN
easat-9281	341	6	sousa	sousa	PROPN
easat-9281	341	7	,	,	PUNCT
easat-9281	341	8	"	"	PUNCT
easat-9281	341	9	customer	customer	NOUN
easat-9281	341	10	data	datum	NOUN
easat-9281	341	11	platforms	platform	NOUN
easat-9281	341	12	:	:	PUNCT
easat-9281	341	13	a	a	DET
easat-9281	341	14	pattern	pattern	NOUN
easat-9281	341	15	language	language	NOUN
easat-9281	341	16	for	for	ADP
easat-9281	341	17	digital	digital	ADJ
easat-9281	341	18	marketing	marketing	NOUN
easat-9281	341	19	optimization	optimization	NOUN
easat-9281	341	20	with	with	ADP
easat-9281	341	21	first	first	ADJ
easat-9281	341	22	-	-	PUNCT
easat-9281	341	23	party	party	NOUN
easat-9281	341	24	data	datum	NOUN
easat-9281	341	25	,	,	PUNCT
easat-9281	341	26	"	"	PUNCT
easat-9281	341	27	in	in	ADP
easat-9281	341	28	proceedings	proceeding	NOUN
easat-9281	341	29	of	of	ADP
easat-9281	341	30	the	the	DET
easat-9281	341	31	27th	27th	ADJ
easat-9281	341	32	european	european	ADJ
easat-9281	341	33	conference	conference	NOUN
easat-9281	341	34	on	on	ADP
easat-9281	341	35	pattern	pattern	NOUN
easat-9281	341	36	languages	language	NOUN
easat-9281	341	37	of	of	ADP
easat-9281	341	38	programs	program	NOUN
easat-9281	341	39	,	,	PUNCT
easat-9281	341	40	2022	2022	NUM
easat-9281	341	41	,	,	PUNCT
easat-9281	341	42	pp	pp	ADJ
easat-9281	341	43	.	.	PUNCT
easat-9281	342	1	1	1	NUM
easat-9281	342	2	-	-	SYM
easat-9281	342	3	5	5	NUM
easat-9281	342	4	.	.	PUNCT
easat-9281	343	1	[	[	X
easat-9281	343	2	17	17	NUM
easat-9281	343	3	]	]	PUNCT
easat-9281	343	4	m.	m.	NOUN
easat-9281	343	5	m.	m.	NOUN
easat-9281	343	6	rahman	rahman	PROPN
easat-9281	343	7	and	and	CCONJ
easat-9281	343	8	m.	m.	PROPN
easat-9281	343	9	h.	h.	PROPN
easat-9281	343	10	hasan	hasan	PROPN
easat-9281	343	11	,	,	PUNCT
easat-9281	343	12	"	"	PUNCT
easat-9281	343	13	big	big	ADJ
easat-9281	343	14	data	datum	NOUN
easat-9281	343	15	analytics	analytic	NOUN
easat-9281	343	16	using	use	VERB
easat-9281	343	17	serverless	serverless	NOUN
easat-9281	343	18	computing	computing	NOUN
easat-9281	343	19	—	—	PUNCT
easat-9281	343	20	a	a	DET
easat-9281	343	21	personalized	personalized	ADJ
easat-9281	343	22	recommendation	recommendation	NOUN
easat-9281	343	23	system	system	NOUN
easat-9281	343	24	case	case	NOUN
easat-9281	343	25	study	study	NOUN
easat-9281	343	26	,	,	PUNCT
easat-9281	343	27	"	"	PUNCT
easat-9281	343	28	international	international	ADJ
easat-9281	343	29	journal	journal	NOUN
easat-9281	343	30	of	of	ADP
easat-9281	343	31	science	science	NOUN
easat-9281	343	32	and	and	CCONJ
easat-9281	343	33	technology	technology	NOUN
easat-9281	343	34	research	research	NOUN
easat-9281	343	35	,	,	PUNCT
easat-9281	343	36	vol	vol	NOUN
easat-9281	343	37	.	.	PROPN
easat-9281	343	38	9	9	NUM
easat-9281	343	39	,	,	PUNCT
easat-9281	343	40	no	no	INTJ
easat-9281	343	41	.	.	NOUN
easat-9281	343	42	9	9	NUM
easat-9281	343	43	,	,	PUNCT
easat-9281	343	44	pp	pp	ADJ
easat-9281	343	45	.	.	PUNCT
easat-9281	344	1	288	288	NUM
easat-9281	344	2	-	-	SYM
easat-9281	344	3	293	293	NUM
easat-9281	344	4	,	,	PUNCT
easat-9281	344	5	2020	2020	NUM
easat-9281	344	6	.	.	PUNCT
easat-9281	345	1	[	[	X
easat-9281	345	2	18	18	NUM
easat-9281	345	3	]	]	X
easat-9281	345	4	o.	o.	PROPN
easat-9281	345	5	rafieian	rafieian	PROPN
easat-9281	345	6	and	and	CCONJ
easat-9281	345	7	h.	h.	PROPN
easat-9281	345	8	yoganarasimhan	yoganarasimhan	PROPN
easat-9281	345	9	,	,	PUNCT
easat-9281	345	10	"	"	PUNCT
easat-9281	345	11	ai	ai	VERB
easat-9281	345	12	and	and	CCONJ
easat-9281	345	13	personalization	personalization	NOUN
easat-9281	345	14	,	,	PUNCT
easat-9281	345	15	"	"	PUNCT
easat-9281	345	16	artificial	artificial	ADJ
easat-9281	345	17	intelligence	intelligence	NOUN
easat-9281	345	18	in	in	ADP
easat-9281	345	19	marketing	marketing	NOUN
easat-9281	345	20	,	,	PUNCT
easat-9281	345	21	vol	vol	NOUN
easat-9281	345	22	.	.	PROPN
easat-9281	345	23	20	20	NUM
easat-9281	345	24	,	,	PUNCT
easat-9281	345	25	pp	pp	ADJ
easat-9281	345	26	.	.	PUNCT
easat-9281	346	1	77	77	NUM
easat-9281	346	2	-	-	SYM
easat-9281	346	3	102	102	NUM
easat-9281	346	4	,	,	PUNCT
easat-9281	346	5	2023	2023	NUM
easat-9281	346	6	.	.	PUNCT
easat-9281	347	1	https://doi.org/10.1108/s1548-643520230000020004	https://doi.org/10.1108/s1548-643520230000020004	PROPN
easat-9281	348	1	[	[	X
easat-9281	348	2	19	19	NUM
easat-9281	348	3	]	]	PUNCT
easat-9281	348	4	j.	j.	PROPN
easat-9281	348	5	wang	wang	PROPN
easat-9281	348	6	,	,	PUNCT
easat-9281	348	7	t.	t.	PROPN
easat-9281	348	8	lu	lu	PROPN
easat-9281	348	9	,	,	PUNCT
easat-9281	348	10	l.	l.	PROPN
easat-9281	348	11	li	li	PROPN
easat-9281	348	12	,	,	PUNCT
easat-9281	348	13	and	and	CCONJ
easat-9281	348	14	d.	d.	PROPN
easat-9281	348	15	huang	huang	PROPN
easat-9281	348	16	,	,	PUNCT
easat-9281	348	17	"	"	PUNCT
easat-9281	348	18	enhancing	enhance	VERB
easat-9281	348	19	personalized	personalized	ADJ
easat-9281	348	20	search	search	NOUN
easat-9281	348	21	with	with	ADP
easat-9281	348	22	ai	ai	NOUN
easat-9281	348	23	:	:	PUNCT
easat-9281	348	24	a	a	DET
easat-9281	348	25	hybrid	hybrid	ADJ
easat-9281	348	26	approach	approach	NOUN
easat-9281	348	27	integrating	integrate	VERB
easat-9281	348	28	deep	deep	ADJ
easat-9281	348	29	learning	learning	NOUN
easat-9281	348	30	and	and	CCONJ
easat-9281	348	31	cloud	cloud	NOUN
easat-9281	348	32	computing	computing	NOUN
easat-9281	348	33	,	,	PUNCT
easat-9281	348	34	"	"	PUNCT
easat-9281	348	35	journal	journal	NOUN
easat-9281	348	36	of	of	ADP
easat-9281	348	37	advanced	advanced	ADJ
easat-9281	348	38	computing	computing	NOUN
easat-9281	348	39	systems	system	NOUN
easat-9281	348	40	,	,	PUNCT
easat-9281	348	41	vol	vol	NOUN
easat-9281	348	42	.	.	PROPN
easat-9281	348	43	4	4	NUM
easat-9281	348	44	,	,	PUNCT
easat-9281	348	45	no	no	INTJ
easat-9281	348	46	.	.	NOUN
easat-9281	348	47	10	10	NUM
easat-9281	348	48	,	,	PUNCT
easat-9281	348	49	pp	pp	ADJ
easat-9281	348	50	.	.	PUNCT
easat-9281	349	1	1	1	NUM
easat-9281	349	2	-	-	SYM
easat-9281	349	3	13	13	NUM
easat-9281	349	4	,	,	PUNCT
easat-9281	349	5	2024	2024	NUM
easat-9281	349	6	.	.	PUNCT
easat-9281	350	1	https://doi.org/10.69987/jacs.2024.41001	https://doi.org/10.69987/jacs.2024.41001	PROPN
easat-9281	351	1	[	[	X
easat-9281	351	2	20	20	NUM
easat-9281	351	3	]	]	PUNCT
easat-9281	351	4	l.	l.	PROPN
easat-9281	351	5	b.	b.	PROPN
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easat-9281	351	7	,	,	PUNCT
easat-9281	351	8	p.	p.	PROPN
easat-9281	351	9	amajuoyi	amajuoyi	PROPN
easat-9281	351	10	,	,	PUNCT
easat-9281	351	11	and	and	CCONJ
easat-9281	351	12	k.	k.	PROPN
easat-9281	351	13	b.	b.	PROPN
easat-9281	351	14	adeusi	adeusi	PROPN
easat-9281	351	15	,	,	PUNCT
easat-9281	351	16	"	"	PUNCT
easat-9281	351	17	marketing	marketing	NOUN
easat-9281	351	18	,	,	PUNCT
easat-9281	351	19	communication	communication	NOUN
easat-9281	351	20	,	,	PUNCT
easat-9281	351	21	banking	banking	NOUN
easat-9281	351	22	,	,	PUNCT
easat-9281	351	23	and	and	CCONJ
easat-9281	351	24	fintech	fintech	NOUN
easat-9281	351	25	:	:	PUNCT
easat-9281	351	26	personalization	personalization	NOUN
easat-9281	351	27	in	in	ADP
easat-9281	351	28	fintech	fintech	NOUN
easat-9281	351	29	marketing	marketing	NOUN
easat-9281	351	30	,	,	PUNCT
easat-9281	351	31	enhancing	enhance	VERB
easat-9281	351	32	customer	customer	NOUN
easat-9281	351	33	communication	communication	NOUN
easat-9281	351	34	for	for	ADP
easat-9281	351	35	financial	financial	ADJ
easat-9281	351	36	inclusion	inclusion	NOUN
easat-9281	351	37	,	,	PUNCT
easat-9281	351	38	"	"	PUNCT
easat-9281	351	39	international	international	ADJ
easat-9281	351	40	journal	journal	NOUN
easat-9281	351	41	of	of	ADP
easat-9281	351	42	management	management	NOUN
easat-9281	351	43	&	&	CCONJ
easat-9281	351	44	entrepreneurship	entrepreneurship	NOUN
easat-9281	351	45	research	research	NOUN
easat-9281	351	46	,	,	PUNCT
easat-9281	351	47	vol	vol	NOUN
easat-9281	351	48	.	.	PROPN
easat-9281	351	49	6	6	NUM
easat-9281	351	50	,	,	PUNCT
easat-9281	351	51	no	no	INTJ
easat-9281	351	52	.	.	NOUN
easat-9281	351	53	5	5	NUM
easat-9281	351	54	,	,	PUNCT
easat-9281	351	55	pp	pp	ADJ
easat-9281	351	56	.	.	PUNCT
easat-9281	351	57	1687	1687	NUM
easat-9281	351	58	-	-	SYM
easat-9281	351	59	1701	1701	NUM
easat-9281	351	60	,	,	PUNCT
easat-9281	351	61	2024	2024	NUM
easat-9281	351	62	.	.	PUNCT
easat-9281	352	1	https://doi.org/10.51594/ijmer.v6i5.1142	https://doi.org/10.51594/ijmer.v6i5.1142	PRON
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easat-9281	352	3	21	21	NUM
easat-9281	352	4	]	]	PUNCT
easat-9281	352	5	j.	j.	PROPN
easat-9281	352	6	chen	chen	PROPN
easat-9281	352	7	et	et	PROPN
easat-9281	352	8	al	al	PROPN
easat-9281	352	9	.	.	PROPN
easat-9281	352	10	,	,	PUNCT
easat-9281	352	11	"	"	PUNCT
easat-9281	352	12	when	when	SCONJ
easat-9281	352	13	large	large	ADJ
easat-9281	352	14	language	language	NOUN
easat-9281	352	15	models	model	NOUN
easat-9281	352	16	meet	meet	VERB
easat-9281	352	17	personalization	personalization	NOUN
easat-9281	352	18	:	:	PUNCT
easat-9281	352	19	perspectives	perspective	NOUN
easat-9281	352	20	of	of	ADP
easat-9281	352	21	challenges	challenge	NOUN
easat-9281	352	22	and	and	CCONJ
easat-9281	352	23	opportunities	opportunity	NOUN
easat-9281	352	24	,	,	PUNCT
easat-9281	352	25	"	"	PUNCT
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easat-9281	352	28	web	web	NOUN
easat-9281	352	29	,	,	PUNCT
easat-9281	352	30	vol	vol	NOUN
easat-9281	352	31	.	.	PROPN
easat-9281	353	1	27	27	NUM
easat-9281	353	2	,	,	PUNCT
easat-9281	353	3	no	no	INTJ
easat-9281	353	4	.	.	NOUN
easat-9281	353	5	4	4	NUM
easat-9281	353	6	,	,	PUNCT
easat-9281	353	7	pp	pp	ADJ
easat-9281	353	8	.	.	PUNCT
easat-9281	354	1	1	1	NUM
easat-9281	354	2	-	-	SYM
easat-9281	354	3	45	45	NUM
easat-9281	354	4	,	,	PUNCT
easat-9281	354	5	2024	2024	NUM
easat-9281	354	6	.	.	PUNCT
easat-9281	355	1	https://doi.org/10.1007/s11280-024-01276-1	https://doi.org/10.1007/s11280-024-01276-1	NOUN
easat-9281	356	1	[	[	X
easat-9281	356	2	22	22	NUM
easat-9281	356	3	]	]	PUNCT
easat-9281	356	4	a.-s	a.-	NOUN
easat-9281	356	5	.	.	PUNCT
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easat-9281	357	2	,	,	PUNCT
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easat-9281	357	4	f.	f.	PROPN
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easat-9281	357	7	k.	k.	PROPN
easat-9281	357	8	merfeld	merfeld	PROPN
easat-9281	357	9	,	,	PUNCT
easat-9281	357	10	and	and	CCONJ
easat-9281	357	11	s.	s.	PROPN
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easat-9281	357	13	,	,	PUNCT
easat-9281	357	14	"	"	PUNCT
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easat-9281	357	16	-	-	PUNCT
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easat-9281	357	19	in	in	ADP
easat-9281	357	20	retail	retail	ADJ
easat-9281	357	21	stores	store	NOUN
easat-9281	357	22	:	:	PUNCT
easat-9281	357	23	understanding	understand	VERB
easat-9281	357	24	drivers	driver	NOUN
easat-9281	357	25	and	and	CCONJ
easat-9281	357	26	barriers	barrier	NOUN
easat-9281	357	27	,	,	PUNCT
easat-9281	357	28	"	"	PUNCT
easat-9281	357	29	journal	journal	NOUN
easat-9281	357	30	of	of	ADP
easat-9281	357	31	business	business	NOUN
easat-9281	357	32	research	research	NOUN
easat-9281	357	33	,	,	PUNCT
easat-9281	357	34	vol	vol	NOUN
easat-9281	357	35	.	.	PROPN
easat-9281	357	36	123	123	NUM
easat-9281	357	37	,	,	PUNCT
easat-9281	357	38	pp	pp	ADJ
easat-9281	357	39	.	.	PUNCT
easat-9281	358	1	140	140	NUM
easat-9281	358	2	-	-	SYM
easat-9281	358	3	155	155	NUM
easat-9281	358	4	,	,	PUNCT
easat-9281	358	5	2021	2021	NUM
easat-9281	358	6	.	.	PUNCT
easat-9281	359	1	https://doi.org/10.1016/j.jbusres.2020.09.039	https://doi.org/10.1016/j.jbusres.2020.09.039	NOUN
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easat-9281	360	2	23	23	NUM
easat-9281	360	3	]	]	PUNCT
easat-9281	360	4	v.	v.	CCONJ
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easat-9281	360	6	,	,	PUNCT
easat-9281	360	7	o.	o.	PROPN
easat-9281	360	8	prokopenko	prokopenko	PROPN
easat-9281	360	9	,	,	PUNCT
easat-9281	360	10	o.	o.	PROPN
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easat-9281	360	12	,	,	PUNCT
easat-9281	360	13	r.	r.	PROPN
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easat-9281	360	15	,	,	PUNCT
easat-9281	360	16	n.	n.	PROPN
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easat-9281	360	18	,	,	PUNCT
easat-9281	360	19	and	and	CCONJ
easat-9281	360	20	a.	a.	NOUN
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easat-9281	360	22	,	,	PUNCT
easat-9281	360	23	"	"	PUNCT
easat-9281	360	24	personalization	personalization	NOUN
easat-9281	360	25	of	of	ADP
easat-9281	360	26	banking	banking	NOUN
easat-9281	360	27	products	product	NOUN
easat-9281	360	28	(	(	PUNCT
easat-9281	360	29	services	service	NOUN
easat-9281	360	30	)	)	PUNCT
easat-9281	360	31	using	use	VERB
easat-9281	360	32	digitalization	digitalization	NOUN
easat-9281	360	33	technologies	technology	NOUN
easat-9281	360	34	,	,	PUNCT
easat-9281	360	35	"	"	PUNCT
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easat-9281	360	37	transactions	transaction	NOUN
easat-9281	360	38	on	on	ADP
easat-9281	360	39	business	business	NOUN
easat-9281	360	40	and	and	CCONJ
easat-9281	360	41	economics	economic	NOUN
easat-9281	360	42	,	,	PUNCT
easat-9281	360	43	vol	vol	NOUN
easat-9281	360	44	.	.	PROPN
easat-9281	360	45	20	20	NUM
easat-9281	360	46	,	,	PUNCT
easat-9281	360	47	pp	pp	ADJ
easat-9281	360	48	.	.	PUNCT
easat-9281	361	1	2528	2528	NUM
easat-9281	361	2	-	-	SYM
easat-9281	361	3	2539	2539	NUM
easat-9281	361	4	,	,	PUNCT
easat-9281	361	5	2023	2023	NUM
easat-9281	361	6	.	.	PUNCT
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easat-9281	362	4	https://doi.org/10.1016/j.jbusres.2021.11.014	https://doi.org/10.1016/j.jbusres.2021.11.014	ADJ
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easat-9281	362	7	https://doi.org/10.1002/mar.21670	https://doi.org/10.1002/mar.21670	PROPN
easat-9281	362	8	https://doi.org/10.48084/etasr.1291	https://doi.org/10.48084/etasr.1291	PROPN
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easat-9281	362	10	https://www.accenture.com/us-en/industries/communications-media/customer-experience	https://www.accenture.com/us-en/industries/communications-media/customer-experience	NOUN
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easat-9281	363	1	https://doi.org/10.69987/jacs.2024.41001	https://doi.org/10.69987/jacs.2024.41001	PROPN
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