id	sid	tid	token	lemma	pos
easat-9472	1	1	edelweiss	edelweiss	PROPN
easat-9472	1	2	applied	apply	VERB
easat-9472	1	3	science	science	NOUN
easat-9472	1	4	and	and	CCONJ
easat-9472	1	5	technology	technology	NOUN
easat-9472	1	6	issn	issn	PROPN
easat-9472	1	7	:	:	PUNCT
easat-9472	1	8	2576	2576	NUM
easat-9472	1	9	-	-	SYM
easat-9472	1	10	8484	8484	NUM
easat-9472	1	11	vol	vol	NOUN
easat-9472	1	12	.	.	PROPN
easat-9472	2	1	9	9	NUM
easat-9472	2	2	,	,	PUNCT
easat-9472	2	3	no	no	INTJ
easat-9472	2	4	.	.	NOUN
easat-9472	2	5	8	8	NUM
easat-9472	2	6	,	,	PUNCT
easat-9472	2	7	882	882	NUM
easat-9472	2	8	-	-	SYM
easat-9472	2	9	897	897	NUM
easat-9472	2	10	2025	2025	NUM
easat-9472	2	11	publisher	publisher	NOUN
easat-9472	2	12	:	:	PUNCT
easat-9472	2	13	learning	learn	VERB
easat-9472	2	14	gate	gate	NOUN
easat-9472	2	15	doi	doi	PROPN
easat-9472	2	16	:	:	PUNCT
easat-9472	2	17	10.55214/2576	10.55214/2576	NUM
easat-9472	2	18	-	-	SYM
easat-9472	2	19	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	2	20	©	©	ADP
easat-9472	2	21	2025	2025	NUM
easat-9472	2	22	by	by	ADP
easat-9472	2	23	the	the	DET
easat-9472	2	24	authors	author	NOUN
easat-9472	2	25	;	;	PUNCT
easat-9472	2	26	licensee	licensee	PROPN
easat-9472	2	27	learning	learning	NOUN
easat-9472	2	28	gate	gate	NOUN
easat-9472	3	1	©	©	PROPN
easat-9472	3	2	2025	2025	NUM
easat-9472	3	3	by	by	ADP
easat-9472	3	4	the	the	DET
easat-9472	3	5	authors	author	NOUN
easat-9472	3	6	;	;	PUNCT
easat-9472	3	7	licensee	licensee	PROPN
easat-9472	3	8	learning	learning	NOUN
easat-9472	3	9	gate	gate	NOUN
easat-9472	3	10	history	history	NOUN
easat-9472	3	11	:	:	PUNCT
easat-9472	3	12	received	receive	VERB
easat-9472	3	13	:	:	PUNCT
easat-9472	3	14	5	5	NUM
easat-9472	3	15	june	june	PROPN
easat-9472	3	16	2025	2025	NUM
easat-9472	3	17	;	;	PUNCT
easat-9472	3	18	revised	revise	VERB
easat-9472	3	19	:	:	PUNCT
easat-9472	3	20	14	14	NUM
easat-9472	3	21	july	july	PROPN
easat-9472	3	22	2025	2025	NUM
easat-9472	3	23	;	;	PUNCT
easat-9472	3	24	accepted	accept	VERB
easat-9472	3	25	:	:	PUNCT
easat-9472	3	26	17	17	NUM
easat-9472	3	27	july	july	PROPN
easat-9472	3	28	2025	2025	NUM
easat-9472	3	29	;	;	PUNCT
easat-9472	3	30	published	publish	VERB
easat-9472	3	31	:	:	PUNCT
easat-9472	3	32	15	15	NUM
easat-9472	3	33	august	august	PROPN
easat-9472	3	34	2025	2025	NUM
easat-9472	3	35	*	*	PUNCT
easat-9472	3	36	correspondence	correspondence	NOUN
easat-9472	3	37	:	:	PUNCT
easat-9472	3	38	d974010008@gmail.com	d974010008@gmail.com	X
easat-9472	3	39	research	research	VERB
easat-9472	3	40	on	on	ADP
easat-9472	3	41	brand	brand	NOUN
easat-9472	3	42	stickiness	stickiness	NOUN
easat-9472	3	43	of	of	ADP
easat-9472	3	44	gamification	gamification	NOUN
easat-9472	3	45	marketing	marketing	NOUN
easat-9472	3	46	under	under	ADP
easat-9472	3	47	the	the	DET
easat-9472	3	48	perspective	perspective	NOUN
easat-9472	3	49	of	of	ADP
easat-9472	3	50	immersion	immersion	NOUN
easat-9472	3	51	theory	theory	NOUN
easat-9472	3	52	:	:	PUNCT
easat-9472	3	53	network	network	NOUN
easat-9472	3	54	social	social	ADJ
easat-9472	3	55	capital	capital	NOUN
easat-9472	3	56	as	as	ADP
easat-9472	3	57	mediating	mediate	VERB
easat-9472	3	58	variable	variable	NOUN
easat-9472	3	59	and	and	CCONJ
easat-9472	3	60	fear	fear	NOUN
easat-9472	3	61	of	of	ADP
easat-9472	3	62	missing	miss	VERB
easat-9472	3	63	out	out	ADP
easat-9472	3	64	as	as	ADP
easat-9472	3	65	moderating	moderate	VERB
easat-9472	3	66	variable	variable	ADJ
easat-9472	3	67	effect	effect	NOUN
easat-9472	3	68	yijing	yije	VERB
easat-9472	3	69	han1	han1	PROPN
easat-9472	3	70	,	,	PUNCT
easat-9472	3	71	sze	sze	PROPN
easat-9472	3	72	-	-	PUNCT
easat-9472	3	73	ting	ting	PROPN
easat-9472	3	74	chen2	chen2	PROPN
easat-9472	4	1	*	*	PUNCT
easat-9472	5	1	1,2chinese	1,2chinese	DET
easat-9472	5	2	international	international	ADJ
easat-9472	5	3	college	college	NOUN
easat-9472	5	4	,	,	PUNCT
easat-9472	5	5	dhurakij	dhurakij	PROPN
easat-9472	5	6	pundit	pundit	PROPN
easat-9472	5	7	university	university	PROPN
easat-9472	5	8	,	,	PUNCT
easat-9472	5	9	bangkok	bangkok	PROPN
easat-9472	5	10	,	,	PUNCT
easat-9472	5	11	thailand	thailand	PROPN
easat-9472	5	12	;	;	PUNCT
easat-9472	5	13	1045626630@qq.com	1045626630@qq.com	NUM
easat-9472	5	14	(	(	PUNCT
easat-9472	5	15	y.h	y.h	PROPN
easat-9472	5	16	.	.	PROPN
easat-9472	5	17	)	)	PUNCT
easat-9472	5	18	d974010008@gmail.com	d974010008@gmail.com	PROPN
easat-9472	5	19	(	(	PUNCT
easat-9472	5	20	s.t.c	s.t.c	PROPN
easat-9472	5	21	.	.	PUNCT
easat-9472	5	22	)	)	PUNCT
easat-9472	5	23	.	.	PUNCT
easat-9472	6	1	abstract	abstract	ADV
easat-9472	6	2	:	:	PUNCT
easat-9472	6	3	the	the	DET
easat-9472	6	4	advent	advent	NOUN
easat-9472	6	5	of	of	ADP
easat-9472	6	6	the	the	DET
easat-9472	6	7	experience	experience	NOUN
easat-9472	6	8	economy	economy	NOUN
easat-9472	6	9	in	in	ADP
easat-9472	6	10	the	the	DET
easat-9472	6	11	21st	21st	ADJ
easat-9472	6	12	century	century	NOUN
easat-9472	6	13	has	have	AUX
easat-9472	6	14	driven	drive	VERB
easat-9472	6	15	the	the	DET
easat-9472	6	16	development	development	NOUN
easat-9472	6	17	of	of	ADP
easat-9472	6	18	the	the	DET
easat-9472	6	19	immersive	immersive	NOUN
easat-9472	6	20	industry	industry	NOUN
easat-9472	6	21	.	.	PUNCT
easat-9472	7	1	now	now	ADV
easat-9472	7	2	,	,	PUNCT
easat-9472	7	3	how	how	SCONJ
easat-9472	7	4	companies	company	NOUN
easat-9472	7	5	can	can	AUX
easat-9472	7	6	retain	retain	VERB
easat-9472	7	7	customers	customer	NOUN
easat-9472	7	8	and	and	CCONJ
easat-9472	7	9	foster	foster	VERB
easat-9472	7	10	high	high	ADJ
easat-9472	7	11	brand	brand	NOUN
easat-9472	7	12	stickiness	stickiness	NOUN
easat-9472	7	13	is	be	AUX
easat-9472	7	14	an	an	DET
easat-9472	7	15	issue	issue	NOUN
easat-9472	7	16	that	that	SCONJ
easat-9472	7	17	organizations	organization	NOUN
easat-9472	7	18	should	should	AUX
easat-9472	7	19	consider	consider	VERB
easat-9472	7	20	.	.	PUNCT
easat-9472	8	1	therefore	therefore	ADV
easat-9472	8	2	,	,	PUNCT
easat-9472	8	3	this	this	DET
easat-9472	8	4	study	study	NOUN
easat-9472	8	5	establishes	establish	VERB
easat-9472	8	6	gamified	gamifie	VERB
easat-9472	8	7	marketing	marketing	NOUN
easat-9472	8	8	as	as	ADP
easat-9472	8	9	the	the	DET
easat-9472	8	10	independent	independent	ADJ
easat-9472	8	11	variable	variable	NOUN
easat-9472	8	12	,	,	PUNCT
easat-9472	8	13	brand	brand	NOUN
easat-9472	8	14	stickiness	stickiness	NOUN
easat-9472	8	15	as	as	ADP
easat-9472	8	16	the	the	DET
easat-9472	8	17	dependent	dependent	ADJ
easat-9472	8	18	variable	variable	NOUN
easat-9472	8	19	,	,	PUNCT
easat-9472	8	20	network	network	NOUN
easat-9472	8	21	social	social	ADJ
easat-9472	8	22	capital	capital	NOUN
easat-9472	8	23	as	as	ADP
easat-9472	8	24	the	the	DET
easat-9472	8	25	mediating	mediate	VERB
easat-9472	8	26	variable	variable	NOUN
easat-9472	8	27	,	,	PUNCT
easat-9472	8	28	and	and	CCONJ
easat-9472	8	29	fear	fear	NOUN
easat-9472	8	30	of	of	ADP
easat-9472	8	31	missing	miss	VERB
easat-9472	8	32	out	out	ADP
easat-9472	8	33	(	(	PUNCT
easat-9472	8	34	fomo	fomo	NOUN
easat-9472	8	35	)	)	PUNCT
easat-9472	8	36	as	as	ADP
easat-9472	8	37	the	the	DET
easat-9472	8	38	moderating	moderate	VERB
easat-9472	8	39	variable	variable	NOUN
easat-9472	8	40	,	,	PUNCT
easat-9472	8	41	based	base	VERB
easat-9472	8	42	on	on	ADP
easat-9472	8	43	immersive	immersive	ADJ
easat-9472	8	44	theory	theory	NOUN
easat-9472	8	45	.	.	PUNCT
easat-9472	9	1	using	use	VERB
easat-9472	9	2	a	a	DET
easat-9472	9	3	regional	regional	ADJ
easat-9472	9	4	stratified	stratified	ADJ
easat-9472	9	5	sampling	sampling	NOUN
easat-9472	9	6	method	method	NOUN
easat-9472	9	7	,	,	PUNCT
easat-9472	9	8	a	a	DET
easat-9472	9	9	total	total	NOUN
easat-9472	9	10	of	of	ADP
easat-9472	9	11	986	986	NUM
easat-9472	9	12	valid	valid	ADJ
easat-9472	9	13	questionnaires	questionnaire	NOUN
easat-9472	9	14	were	be	AUX
easat-9472	9	15	collected	collect	VERB
easat-9472	9	16	and	and	CCONJ
easat-9472	9	17	analyzed	analyze	VERB
easat-9472	9	18	through	through	ADP
easat-9472	9	19	structural	structural	ADJ
easat-9472	9	20	equation	equation	NOUN
easat-9472	9	21	modeling	modeling	NOUN
easat-9472	9	22	.	.	PUNCT
easat-9472	10	1	the	the	DET
easat-9472	10	2	results	result	NOUN
easat-9472	10	3	indicate	indicate	VERB
easat-9472	10	4	that	that	SCONJ
easat-9472	10	5	gamified	gamifie	VERB
easat-9472	10	6	marketing	marketing	NOUN
easat-9472	10	7	has	have	VERB
easat-9472	10	8	a	a	DET
easat-9472	10	9	positive	positive	ADJ
easat-9472	10	10	impact	impact	NOUN
easat-9472	10	11	on	on	ADP
easat-9472	10	12	brand	brand	NOUN
easat-9472	10	13	loyalty	loyalty	NOUN
easat-9472	10	14	.	.	PUNCT
easat-9472	11	1	additionally	additionally	ADV
easat-9472	11	2	,	,	PUNCT
easat-9472	11	3	network	network	NOUN
easat-9472	11	4	social	social	ADJ
easat-9472	11	5	capital	capital	NOUN
easat-9472	11	6	mediates	mediate	VERB
easat-9472	11	7	the	the	DET
easat-9472	11	8	relationship	relationship	NOUN
easat-9472	11	9	between	between	ADP
easat-9472	11	10	gamified	gamifie	VERB
easat-9472	11	11	marketing	marketing	NOUN
easat-9472	11	12	and	and	CCONJ
easat-9472	11	13	brand	brand	NOUN
easat-9472	11	14	loyalty	loyalty	NOUN
easat-9472	11	15	,	,	PUNCT
easat-9472	11	16	while	while	SCONJ
easat-9472	11	17	fomo	fomo	NOUN
easat-9472	11	18	positively	positively	ADV
easat-9472	11	19	moderates	moderate	VERB
easat-9472	11	20	this	this	DET
easat-9472	11	21	relationship	relationship	NOUN
easat-9472	11	22	.	.	PUNCT
easat-9472	12	1	this	this	DET
easat-9472	12	2	study	study	NOUN
easat-9472	12	3	provides	provide	VERB
easat-9472	12	4	valuable	valuable	ADJ
easat-9472	12	5	guidance	guidance	NOUN
easat-9472	12	6	for	for	ADP
easat-9472	12	7	businesses	business	NOUN
easat-9472	12	8	seeking	seek	VERB
easat-9472	12	9	to	to	PART
easat-9472	12	10	enhance	enhance	VERB
easat-9472	12	11	user	user	NOUN
easat-9472	12	12	brand	brand	NOUN
easat-9472	12	13	loyalty	loyalty	NOUN
easat-9472	12	14	through	through	ADP
easat-9472	12	15	gamified	gamifie	VERB
easat-9472	12	16	marketing	marketing	NOUN
easat-9472	12	17	,	,	PUNCT
easat-9472	12	18	thereby	thereby	ADV
easat-9472	12	19	increasing	increase	VERB
easat-9472	12	20	the	the	DET
easat-9472	12	21	likelihood	likelihood	NOUN
easat-9472	12	22	of	of	ADP
easat-9472	12	23	successful	successful	ADJ
easat-9472	12	24	marketing	marketing	NOUN
easat-9472	12	25	implementation	implementation	NOUN
easat-9472	12	26	.	.	PUNCT
easat-9472	13	1	it	it	PRON
easat-9472	13	2	also	also	ADV
easat-9472	13	3	strengthens	strengthen	VERB
easat-9472	13	4	the	the	DET
easat-9472	13	5	connection	connection	NOUN
easat-9472	13	6	between	between	ADP
easat-9472	13	7	consumers	consumer	NOUN
easat-9472	13	8	and	and	CCONJ
easat-9472	13	9	businesses	business	NOUN
easat-9472	13	10	,	,	PUNCT
easat-9472	13	11	helping	help	VERB
easat-9472	13	12	to	to	PART
easat-9472	13	13	achieve	achieve	VERB
easat-9472	13	14	marketing	marketing	NOUN
easat-9472	13	15	objectives	objective	NOUN
easat-9472	13	16	and	and	CCONJ
easat-9472	13	17	offering	offer	VERB
easat-9472	13	18	theoretical	theoretical	ADJ
easat-9472	13	19	support	support	NOUN
easat-9472	13	20	for	for	ADP
easat-9472	13	21	acquiring	acquire	VERB
easat-9472	13	22	loyal	loyal	ADJ
easat-9472	13	23	customers	customer	NOUN
easat-9472	13	24	.	.	PUNCT
easat-9472	14	1	keywords	keyword	NOUN
easat-9472	14	2	:	:	PUNCT
easat-9472	14	3	brand	brand	NOUN
easat-9472	14	4	stickiness	stickiness	NOUN
easat-9472	14	5	,	,	PUNCT
easat-9472	14	6	fear	fear	NOUN
easat-9472	14	7	of	of	ADP
easat-9472	14	8	missing	miss	VERB
easat-9472	14	9	out	out	ADP
easat-9472	14	10	,	,	PUNCT
easat-9472	14	11	gamification	gamification	NOUN
easat-9472	14	12	marketing	marketing	NOUN
easat-9472	14	13	,	,	PUNCT
easat-9472	14	14	immersion	immersion	NOUN
easat-9472	14	15	theoryl	theoryl	NOUN
easat-9472	14	16	,	,	PUNCT
easat-9472	14	17	network	network	NOUN
easat-9472	14	18	social	social	ADJ
easat-9472	14	19	capital	capital	NOUN
easat-9472	14	20	.	.	PUNCT
easat-9472	15	1	1	1	X
easat-9472	15	2	.	.	X
easat-9472	15	3	introduction	introduction	NOUN
easat-9472	15	4	1.1	1.1	NUM
easat-9472	15	5	.	.	PUNCT
easat-9472	16	1	research	research	NOUN
easat-9472	16	2	background	background	NOUN
easat-9472	16	3	in	in	ADP
easat-9472	16	4	the	the	DET
easat-9472	16	5	era	era	NOUN
easat-9472	16	6	of	of	ADP
easat-9472	16	7	mobile	mobile	ADJ
easat-9472	16	8	internet	internet	NOUN
easat-9472	16	9	,	,	PUNCT
easat-9472	16	10	brand	brand	NOUN
easat-9472	16	11	is	be	AUX
easat-9472	16	12	still	still	ADV
easat-9472	16	13	an	an	DET
easat-9472	16	14	important	important	ADJ
easat-9472	16	15	element	element	NOUN
easat-9472	16	16	to	to	PART
easat-9472	16	17	establish	establish	VERB
easat-9472	16	18	and	and	CCONJ
easat-9472	16	19	maintain	maintain	VERB
easat-9472	16	20	a	a	DET
easat-9472	16	21	longlasting	longlaste	VERB
easat-9472	16	22	connection	connection	NOUN
easat-9472	16	23	between	between	ADP
easat-9472	16	24	enterprises	enterprise	NOUN
easat-9472	16	25	and	and	CCONJ
easat-9472	16	26	customers	customer	NOUN
easat-9472	16	27	.	.	PUNCT
easat-9472	17	1	with	with	ADP
easat-9472	17	2	the	the	DET
easat-9472	17	3	shift	shift	NOUN
easat-9472	17	4	in	in	ADP
easat-9472	17	5	marketing	marketing	NOUN
easat-9472	17	6	thinking	thinking	NOUN
easat-9472	17	7	,	,	PUNCT
easat-9472	17	8	the	the	DET
easat-9472	17	9	commodity	commodity	NOUN
easat-9472	17	10	-	-	PUNCT
easat-9472	17	11	driven	drive	VERB
easat-9472	17	12	logic	logic	NOUN
easat-9472	17	13	is	be	AUX
easat-9472	17	14	gradually	gradually	ADV
easat-9472	17	15	replaced	replace	VERB
easat-9472	17	16	by	by	ADP
easat-9472	17	17	service	service	NOUN
easat-9472	17	18	-	-	PUNCT
easat-9472	17	19	driven	drive	VERB
easat-9472	17	20	logic	logic	NOUN
easat-9472	17	21	,	,	PUNCT
easat-9472	17	22	and	and	CCONJ
easat-9472	17	23	customers	customer	NOUN
easat-9472	17	24	are	be	AUX
easat-9472	17	25	no	no	ADV
easat-9472	17	26	longer	long	ADV
easat-9472	17	27	regarded	regard	VERB
easat-9472	17	28	as	as	ADP
easat-9472	17	29	eliminators	eliminator	NOUN
easat-9472	17	30	of	of	ADP
easat-9472	17	31	value	value	NOUN
easat-9472	17	32	,	,	PUNCT
easat-9472	17	33	but	but	CCONJ
easat-9472	17	34	as	as	ADP
easat-9472	17	35	co	co	NOUN
easat-9472	17	36	-	-	NOUN
easat-9472	17	37	creators	creator	NOUN
easat-9472	17	38	of	of	ADP
easat-9472	17	39	value	value	NOUN
easat-9472	17	40	.	.	PUNCT
easat-9472	18	1	this	this	DET
easat-9472	18	2	relationship	relationship	NOUN
easat-9472	18	3	between	between	ADP
easat-9472	18	4	enterprises	enterprise	NOUN
easat-9472	18	5	and	and	CCONJ
easat-9472	18	6	consumers	consumer	NOUN
easat-9472	18	7	can	can	AUX
easat-9472	18	8	no	no	ADV
easat-9472	18	9	longer	long	ADV
easat-9472	18	10	be	be	AUX
easat-9472	18	11	described	describe	VERB
easat-9472	18	12	simply	simply	ADV
easat-9472	18	13	by	by	ADP
easat-9472	18	14	the	the	DET
easat-9472	18	15	concepts	concept	NOUN
easat-9472	18	16	of	of	ADP
easat-9472	18	17	customer	customer	NOUN
easat-9472	18	18	participation	participation	NOUN
easat-9472	18	19	,	,	PUNCT
easat-9472	18	20	customer	customer	NOUN
easat-9472	18	21	satisfaction	satisfaction	NOUN
easat-9472	18	22	,	,	PUNCT
easat-9472	18	23	customer	customer	NOUN
easat-9472	18	24	loyalty	loyalty	NOUN
easat-9472	18	25	,	,	PUNCT
easat-9472	18	26	but	but	CCONJ
easat-9472	18	27	a	a	DET
easat-9472	18	28	higher	high	ADJ
easat-9472	18	29	degree	degree	NOUN
easat-9472	18	30	of	of	ADP
easat-9472	18	31	brand	brand	NOUN
easat-9472	18	32	stickiness	stickiness	NOUN
easat-9472	18	33	.	.	PUNCT
easat-9472	19	1	it	it	PRON
easat-9472	19	2	is	be	AUX
easat-9472	19	3	difficult	difficult	ADJ
easat-9472	19	4	to	to	PART
easat-9472	19	5	provide	provide	VERB
easat-9472	19	6	consumers	consumer	NOUN
easat-9472	19	7	with	with	ADP
easat-9472	19	8	a	a	DET
easat-9472	19	9	good	good	ADJ
easat-9472	19	10	consumer	consumer	NOUN
easat-9472	19	11	experience	experience	NOUN
easat-9472	19	12	by	by	ADP
easat-9472	19	13	relying	rely	VERB
easat-9472	19	14	on	on	ADP
easat-9472	19	15	traditional	traditional	ADJ
easat-9472	19	16	marketing	marketing	NOUN
easat-9472	19	17	means	mean	NOUN
easat-9472	19	18	,	,	PUNCT
easat-9472	19	19	and	and	CCONJ
easat-9472	19	20	at	at	ADP
easat-9472	19	21	the	the	DET
easat-9472	19	22	same	same	ADJ
easat-9472	19	23	time	time	NOUN
easat-9472	19	24	,	,	PUNCT
easat-9472	19	25	the	the	DET
easat-9472	19	26	ability	ability	NOUN
easat-9472	19	27	to	to	PART
easat-9472	19	28	persuade	persuade	VERB
easat-9472	19	29	customers	customer	NOUN
easat-9472	19	30	to	to	PART
easat-9472	19	31	make	make	VERB
easat-9472	19	32	decisions	decision	NOUN
easat-9472	19	33	is	be	AUX
easat-9472	19	34	gradually	gradually	ADV
easat-9472	19	35	declining	decline	VERB
easat-9472	19	36	.	.	PUNCT
easat-9472	20	1	gamification	gamification	NOUN
easat-9472	20	2	marketing	marketing	NOUN
easat-9472	20	3	encourages	encourage	VERB
easat-9472	20	4	user	user	NOUN
easat-9472	20	5	participation	participation	NOUN
easat-9472	20	6	,	,	PUNCT
easat-9472	20	7	strengthens	strengthen	VERB
easat-9472	20	8	the	the	DET
easat-9472	20	9	brand	brand	NOUN
easat-9472	20	10	experience	experience	NOUN
easat-9472	20	11	,	,	PUNCT
easat-9472	20	12	and	and	CCONJ
easat-9472	20	13	enhances	enhance	VERB
easat-9472	20	14	brand	brand	NOUN
easat-9472	20	15	stickiness	stickiness	NOUN
easat-9472	20	16	by	by	ADP
easat-9472	20	17	attracting	attract	VERB
easat-9472	20	18	consumers	consumer	NOUN
easat-9472	20	19	to	to	PART
easat-9472	20	20	actively	actively	ADV
easat-9472	20	21	participate	participate	VERB
easat-9472	20	22	in	in	ADP
easat-9472	20	23	the	the	DET
easat-9472	20	24	company	company	NOUN
easat-9472	20	25	's	's	PART
easat-9472	20	26	marketing	marketing	NOUN
easat-9472	20	27	efforts	effort	NOUN
easat-9472	20	28	and	and	CCONJ
easat-9472	20	29	allowing	allow	VERB
easat-9472	20	30	consumers	consumer	NOUN
easat-9472	20	31	to	to	PART
easat-9472	20	32	have	have	VERB
easat-9472	20	33	a	a	DET
easat-9472	20	34	game	game	NOUN
easat-9472	20	35	-	-	PUNCT
easat-9472	20	36	like	like	ADJ
easat-9472	20	37	experience	experience	NOUN
easat-9472	20	38	.	.	PUNCT
easat-9472	21	1	immersive	immersive	ADJ
easat-9472	21	2	experiences	experience	NOUN
easat-9472	21	3	can	can	AUX
easat-9472	21	4	lead	lead	VERB
easat-9472	21	5	to	to	ADP
easat-9472	21	6	the	the	DET
easat-9472	21	7	development	development	NOUN
easat-9472	21	8	of	of	ADP
easat-9472	21	9	positive	positive	ADJ
easat-9472	21	10	attitudes	attitude	NOUN
easat-9472	21	11	among	among	ADP
easat-9472	21	12	online	online	ADJ
easat-9472	21	13	consumers	consumer	NOUN
easat-9472	21	14	,	,	PUNCT
easat-9472	21	15	thus	thus	ADV
easat-9472	21	16	enhancing	enhance	VERB
easat-9472	21	17	consumer	consumer	NOUN
easat-9472	21	18	preference	preference	NOUN
easat-9472	21	19	for	for	ADP
easat-9472	21	20	brand	brand	NOUN
easat-9472	21	21	products	product	NOUN
easat-9472	21	22	[	[	X
easat-9472	21	23	1	1	NUM
easat-9472	21	24	]	]	PUNCT
easat-9472	21	25	.	.	PUNCT
easat-9472	22	1	by	by	ADP
easat-9472	22	2	the	the	DET
easat-9472	22	3	same	same	ADJ
easat-9472	22	4	token	token	NOUN
easat-9472	22	5	,	,	PUNCT
easat-9472	22	6	if	if	SCONJ
easat-9472	22	7	consumers	consumer	NOUN
easat-9472	22	8	can	can	AUX
easat-9472	22	9	experience	experience	VERB
easat-9472	22	10	mindstreaming	mindstreame	VERB
easat-9472	22	11	in	in	ADP
easat-9472	22	12	marketing	marketing	NOUN
easat-9472	22	13	activities	activity	NOUN
easat-9472	22	14	,	,	PUNCT
easat-9472	22	15	it	it	PRON
easat-9472	22	16	will	will	AUX
easat-9472	22	17	help	help	VERB
easat-9472	22	18	maximize	maximize	VERB
easat-9472	22	19	marketing	marketing	NOUN
easat-9472	22	20	performance	performance	NOUN
easat-9472	22	21	.	.	PUNCT
easat-9472	23	1	as	as	ADP
easat-9472	23	2	an	an	DET
easat-9472	23	3	important	important	ADJ
easat-9472	23	4	part	part	NOUN
easat-9472	23	5	of	of	ADP
easat-9472	23	6	a	a	DET
easat-9472	23	7	company	company	NOUN
easat-9472	23	8	's	's	PART
easat-9472	23	9	efforts	effort	NOUN
easat-9472	23	10	to	to	PART
easat-9472	23	11	attract	attract	VERB
easat-9472	23	12	and	and	CCONJ
easat-9472	23	13	retain	retain	VERB
easat-9472	23	14	users	user	NOUN
easat-9472	23	15	,	,	PUNCT
easat-9472	23	16	gamification	gamification	NOUN
easat-9472	23	17	marketing	marketing	NOUN
easat-9472	23	18	can	can	AUX
easat-9472	23	19	be	be	AUX
easat-9472	23	20	used	use	VERB
easat-9472	23	21	to	to	PART
easat-9472	23	22	make	make	VERB
easat-9472	23	23	monotonous	monotonous	ADJ
easat-9472	23	24	tasks	task	NOUN
easat-9472	23	25	fun	fun	VERB
easat-9472	23	26	and	and	CCONJ
easat-9472	23	27	effectively	effectively	ADV
easat-9472	23	28	enhance	enhance	VERB
easat-9472	23	29	brand	brand	NOUN
easat-9472	23	30	stickiness	stickiness	NOUN
easat-9472	23	31	.	.	PUNCT
easat-9472	24	1	gamification	gamification	NOUN
easat-9472	24	2	revolutionizes	revolutionize	VERB
easat-9472	24	3	human	human	ADJ
easat-9472	24	4	-	-	PUNCT
easat-9472	24	5	computer	computer	NOUN
easat-9472	24	6	interaction	interaction	NOUN
easat-9472	24	7	and	and	CCONJ
easat-9472	24	8	user	user	NOUN
easat-9472	24	9	experience	experience	NOUN
easat-9472	24	10	by	by	ADP
easat-9472	24	11	providing	provide	VERB
easat-9472	24	12	motivating	motivating	NOUN
easat-9472	24	13	“	"	PUNCT
easat-9472	24	14	game	game	NOUN
easat-9472	24	15	-	-	PUNCT
easat-9472	24	16	like	like	ADJ
easat-9472	24	17	experiences	experience	NOUN
easat-9472	24	18	”	"	PUNCT
easat-9472	25	1	[	[	X
easat-9472	25	2	2	2	NUM
easat-9472	25	3	]	]	PUNCT
easat-9472	25	4	,	,	PUNCT
easat-9472	25	5	and	and	CCONJ
easat-9472	25	6	studies	study	NOUN
easat-9472	25	7	have	have	AUX
easat-9472	25	8	shown	show	VERB
easat-9472	25	9	that	that	SCONJ
easat-9472	25	10	the	the	DET
easat-9472	25	11	fun	fun	NOUN
easat-9472	25	12	and	and	CCONJ
easat-9472	25	13	highly	highly	ADV
easat-9472	25	14	interactive	interactive	ADJ
easat-9472	25	15	nature	nature	NOUN
easat-9472	25	16	of	of	ADP
easat-9472	25	17	gamification	gamification	NOUN
easat-9472	25	18	can	can	AUX
easat-9472	25	19	influence	influence	VERB
easat-9472	25	20	users	user	NOUN
easat-9472	25	21	'	'	PART
easat-9472	25	22	883	883	NUM
easat-9472	25	23	edelweiss	edelweiss	PROPN
easat-9472	25	24	applied	apply	VERB
easat-9472	25	25	science	science	NOUN
easat-9472	25	26	and	and	CCONJ
easat-9472	25	27	technology	technology	NOUN
easat-9472	25	28	issn	issn	PROPN
easat-9472	25	29	:	:	PUNCT
easat-9472	25	30	2576	2576	NUM
easat-9472	25	31	-	-	SYM
easat-9472	25	32	8484	8484	NUM
easat-9472	25	33	vol	vol	NOUN
easat-9472	25	34	.	.	PROPN
easat-9472	26	1	9	9	NUM
easat-9472	26	2	,	,	PUNCT
easat-9472	26	3	no	no	INTJ
easat-9472	26	4	.	.	NOUN
easat-9472	26	5	8	8	NUM
easat-9472	26	6	:	:	PUNCT
easat-9472	26	7	882	882	NUM
easat-9472	26	8	-	-	SYM
easat-9472	26	9	897	897	NUM
easat-9472	26	10	,	,	PUNCT
easat-9472	26	11	2025	2025	NUM
easat-9472	26	12	doi	doi	NOUN
easat-9472	26	13	:	:	PUNCT
easat-9472	26	14	10.55214/2576	10.55214/2576	NUM
easat-9472	26	15	-	-	SYM
easat-9472	26	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	26	17	©	©	ADP
easat-9472	26	18	2025	2025	NUM
easat-9472	26	19	by	by	ADP
easat-9472	26	20	the	the	DET
easat-9472	26	21	authors	author	NOUN
easat-9472	26	22	;	;	PUNCT
easat-9472	26	23	licensee	licensee	PROPN
easat-9472	26	24	learning	learning	NOUN
easat-9472	26	25	gate	gate	VERB
easat-9472	26	26	mental	mental	ADJ
easat-9472	26	27	states	state	NOUN
easat-9472	26	28	and	and	CCONJ
easat-9472	26	29	behaviors	behavior	NOUN
easat-9472	26	30	,	,	PUNCT
easat-9472	26	31	and	and	CCONJ
easat-9472	26	32	that	that	SCONJ
easat-9472	26	33	the	the	DET
easat-9472	26	34	use	use	NOUN
easat-9472	26	35	of	of	ADP
easat-9472	26	36	game	game	NOUN
easat-9472	26	37	design	design	NOUN
easat-9472	26	38	elements	element	NOUN
easat-9472	26	39	in	in	ADP
easat-9472	26	40	non	non	ADJ
easat-9472	26	41	-	-	ADJ
easat-9472	26	42	game	game	ADJ
easat-9472	26	43	goods	good	NOUN
easat-9472	26	44	or	or	CCONJ
easat-9472	26	45	services	service	NOUN
easat-9472	26	46	can	can	AUX
easat-9472	26	47	increase	increase	VERB
easat-9472	26	48	consumption	consumption	NOUN
easat-9472	26	49	and	and	CCONJ
easat-9472	26	50	improve	improve	VERB
easat-9472	26	51	customers	customer	NOUN
easat-9472	26	52	'	'	PART
easat-9472	26	53	continued	continued	ADJ
easat-9472	26	54	use	use	NOUN
easat-9472	26	55	.	.	PUNCT
easat-9472	27	1	can	can	AUX
easat-9472	27	2	increase	increase	VERB
easat-9472	27	3	consumption	consumption	NOUN
easat-9472	27	4	and	and	CCONJ
easat-9472	27	5	improve	improve	VERB
easat-9472	27	6	customers	customer	NOUN
easat-9472	27	7	'	'	PART
easat-9472	27	8	continued	continued	ADJ
easat-9472	27	9	willingness	willingness	NOUN
easat-9472	27	10	to	to	PART
easat-9472	27	11	use	use	VERB
easat-9472	27	12	and	and	CCONJ
easat-9472	27	13	satisfaction	satisfaction	NOUN
easat-9472	27	14	.	.	PUNCT
easat-9472	28	1	effective	effective	ADJ
easat-9472	28	2	interaction	interaction	NOUN
easat-9472	28	3	between	between	ADP
easat-9472	28	4	consumers	consumer	NOUN
easat-9472	28	5	and	and	CCONJ
easat-9472	28	6	companies	company	NOUN
easat-9472	28	7	is	be	AUX
easat-9472	28	8	a	a	DET
easat-9472	28	9	prerequisite	prerequisite	NOUN
easat-9472	28	10	for	for	ADP
easat-9472	28	11	the	the	DET
easat-9472	28	12	co	co	NOUN
easat-9472	28	13	-	-	NOUN
easat-9472	28	14	creation	creation	NOUN
easat-9472	28	15	of	of	ADP
easat-9472	28	16	value	value	NOUN
easat-9472	28	17	[	[	X
easat-9472	28	18	3	3	NUM
easat-9472	28	19	]	]	PUNCT
easat-9472	28	20	,	,	PUNCT
easat-9472	28	21	which	which	PRON
easat-9472	28	22	therefore	therefore	ADV
easat-9472	28	23	triggers	trigger	VERB
easat-9472	28	24	thoughts	thought	NOUN
easat-9472	28	25	on	on	ADP
easat-9472	28	26	whether	whether	SCONJ
easat-9472	28	27	gamified	gamifie	VERB
easat-9472	28	28	marketing	marketing	NOUN
easat-9472	28	29	can	can	AUX
easat-9472	28	30	further	far	ADV
easat-9472	28	31	influence	influence	VERB
easat-9472	28	32	brand	brand	NOUN
easat-9472	28	33	stickiness	stickiness	NOUN
easat-9472	28	34	.	.	PUNCT
easat-9472	29	1	2	2	X
easat-9472	29	2	.	.	X
easat-9472	29	3	literature	literature	NOUN
easat-9472	29	4	review	review	PROPN
easat-9472	29	5	and	and	CCONJ
easat-9472	29	6	hypothesis	hypothesis	NOUN
easat-9472	29	7	development	development	NOUN
easat-9472	29	8	2.1	2.1	NUM
easat-9472	29	9	.	.	PUNCT
easat-9472	30	1	immersion	immersion	NOUN
easat-9472	30	2	theory	theory	NOUN
easat-9472	30	3	immersion	immersion	NOUN
easat-9472	30	4	theory	theory	NOUN
easat-9472	30	5	,	,	PUNCT
easat-9472	30	6	also	also	ADV
easat-9472	30	7	known	know	VERB
easat-9472	30	8	as	as	ADP
easat-9472	30	9	the	the	DET
easat-9472	30	10	theory	theory	NOUN
easat-9472	30	11	of	of	ADP
easat-9472	30	12	optimal	optimal	ADJ
easat-9472	30	13	experience	experience	NOUN
easat-9472	30	14	,	,	PUNCT
easat-9472	30	15	is	be	AUX
easat-9472	30	16	a	a	DET
easat-9472	30	17	seminal	seminal	ADJ
easat-9472	30	18	concept	concept	NOUN
easat-9472	30	19	in	in	ADP
easat-9472	30	20	psychology	psychology	NOUN
easat-9472	30	21	first	first	ADV
easat-9472	30	22	introduced	introduce	VERB
easat-9472	30	23	by	by	ADP
easat-9472	30	24	csikszentmihalyi	csikszentmihalyi	NOUN
easat-9472	30	25	.	.	PUNCT
easat-9472	31	1	the	the	DET
easat-9472	31	2	theory	theory	NOUN
easat-9472	31	3	posits	posit	NOUN
easat-9472	31	4	that	that	SCONJ
easat-9472	31	5	individuals	individual	NOUN
easat-9472	31	6	enter	enter	VERB
easat-9472	31	7	a	a	DET
easat-9472	31	8	state	state	NOUN
easat-9472	31	9	of	of	ADP
easat-9472	31	10	flow	flow	NOUN
easat-9472	31	11	when	when	SCONJ
easat-9472	31	12	fully	fully	ADV
easat-9472	31	13	immersed	immerse	VERB
easat-9472	31	14	in	in	ADP
easat-9472	31	15	an	an	DET
easat-9472	31	16	activity	activity	NOUN
easat-9472	31	17	,	,	PUNCT
easat-9472	31	18	characterized	characterize	VERB
easat-9472	31	19	by	by	ADP
easat-9472	31	20	intense	intense	ADJ
easat-9472	31	21	focus	focus	NOUN
easat-9472	31	22	,	,	PUNCT
easat-9472	31	23	absorption	absorption	NOUN
easat-9472	31	24	,	,	PUNCT
easat-9472	31	25	and	and	CCONJ
easat-9472	31	26	the	the	DET
easat-9472	31	27	exclusion	exclusion	NOUN
easat-9472	31	28	of	of	ADP
easat-9472	31	29	irrelevant	irrelevant	ADJ
easat-9472	31	30	perceptions	perception	NOUN
easat-9472	31	31	.	.	PUNCT
easat-9472	32	1	in	in	ADP
easat-9472	32	2	this	this	DET
easat-9472	32	3	state	state	NOUN
easat-9472	32	4	,	,	PUNCT
easat-9472	32	5	consciousness	consciousness	NOUN
easat-9472	32	6	temporarily	temporarily	ADV
easat-9472	32	7	merges	merge	VERB
easat-9472	32	8	with	with	ADP
easat-9472	32	9	the	the	DET
easat-9472	32	10	activity	activity	NOUN
easat-9472	32	11	itself	itself	PRON
easat-9472	32	12	,	,	PUNCT
easat-9472	32	13	reducing	reduce	VERB
easat-9472	32	14	perceived	perceive	VERB
easat-9472	32	15	challenges	challenge	NOUN
easat-9472	32	16	,	,	PUNCT
easat-9472	32	17	enhancing	enhance	VERB
easat-9472	32	18	self	self	NOUN
easat-9472	32	19	-	-	PUNCT
easat-9472	32	20	affirmation	affirmation	NOUN
easat-9472	32	21	,	,	PUNCT
easat-9472	32	22	and	and	CCONJ
easat-9472	32	23	motivating	motivate	VERB
easat-9472	32	24	individuals	individual	NOUN
easat-9472	32	25	to	to	PART
easat-9472	32	26	acquire	acquire	VERB
easat-9472	32	27	new	new	ADJ
easat-9472	32	28	skills	skill	NOUN
easat-9472	32	29	and	and	CCONJ
easat-9472	32	30	engage	engage	VERB
easat-9472	32	31	in	in	ADP
easat-9472	32	32	exploratory	exploratory	ADJ
easat-9472	32	33	behaviors	behavior	NOUN
easat-9472	32	34	[	[	X
easat-9472	32	35	4	4	NUM
easat-9472	32	36	]	]	PUNCT
easat-9472	32	37	.	.	PUNCT
easat-9472	33	1	central	central	ADJ
easat-9472	33	2	to	to	AUX
easat-9472	33	3	immersion	immersion	NOUN
easat-9472	33	4	theory	theory	NOUN
easat-9472	33	5	is	be	AUX
easat-9472	33	6	the	the	DET
easat-9472	33	7	flow	flow	NOUN
easat-9472	33	8	experience	experience	NOUN
easat-9472	33	9	,	,	PUNCT
easat-9472	33	10	facilitated	facilitate	VERB
easat-9472	33	11	by	by	ADP
easat-9472	33	12	immersive	immersive	ADJ
easat-9472	33	13	media	medium	NOUN
easat-9472	33	14	and	and	CCONJ
easat-9472	33	15	technologies	technology	NOUN
easat-9472	33	16	,	,	PUNCT
easat-9472	33	17	which	which	PRON
easat-9472	33	18	aids	aid	VERB
easat-9472	33	19	in	in	ADP
easat-9472	33	20	understanding	understanding	NOUN
easat-9472	33	21	,	,	PUNCT
easat-9472	33	22	explaining	explain	VERB
easat-9472	33	23	,	,	PUNCT
easat-9472	33	24	and	and	CCONJ
easat-9472	33	25	predicting	predict	VERB
easat-9472	33	26	organizational	organizational	ADJ
easat-9472	33	27	dynamics	dynamic	NOUN
easat-9472	33	28	and	and	CCONJ
easat-9472	33	29	human	human	ADJ
easat-9472	33	30	behavior	behavior	NOUN
easat-9472	33	31	.	.	PUNCT
easat-9472	34	1	csikszentmihalyi	csikszentmihalyi	PROPN
easat-9472	34	2	explored	explore	VERB
easat-9472	34	3	the	the	DET
easat-9472	34	4	psychological	psychological	ADJ
easat-9472	34	5	state	state	NOUN
easat-9472	34	6	where	where	SCONJ
easat-9472	34	7	an	an	DET
easat-9472	34	8	individual	individual	NOUN
easat-9472	34	9	’s	’s	PART
easat-9472	34	10	skills	skill	NOUN
easat-9472	34	11	balance	balance	VERB
easat-9472	34	12	the	the	DET
easat-9472	34	13	challenge	challenge	NOUN
easat-9472	34	14	level	level	NOUN
easat-9472	34	15	of	of	ADP
easat-9472	34	16	an	an	DET
easat-9472	34	17	activity	activity	NOUN
easat-9472	34	18	,	,	PUNCT
easat-9472	34	19	categorizing	categorize	VERB
easat-9472	34	20	flow	flow	NOUN
easat-9472	34	21	experiences	experience	NOUN
easat-9472	34	22	into	into	ADP
easat-9472	34	23	three	three	NUM
easat-9472	34	24	degrees	degree	NOUN
easat-9472	34	25	:	:	PUNCT
easat-9472	34	26	engagement	engagement	NOUN
easat-9472	34	27	,	,	PUNCT
easat-9472	34	28	engrossment	engrossment	NOUN
easat-9472	34	29	,	,	PUNCT
easat-9472	34	30	and	and	CCONJ
easat-9472	34	31	total	total	ADJ
easat-9472	34	32	immersion	immersion	NOUN
easat-9472	34	33	[	[	X
easat-9472	34	34	4	4	NUM
easat-9472	34	35	,	,	PUNCT
easat-9472	34	36	5	5	NUM
easat-9472	34	37	]	]	PUNCT
easat-9472	34	38	.	.	PUNCT
easat-9472	35	1	during	during	ADP
easat-9472	35	2	such	such	ADJ
easat-9472	35	3	experiences	experience	NOUN
easat-9472	35	4	,	,	PUNCT
easat-9472	35	5	individuals	individual	NOUN
easat-9472	35	6	report	report	VERB
easat-9472	35	7	sensations	sensation	NOUN
easat-9472	35	8	like	like	ADP
easat-9472	35	9	"	"	PUNCT
easat-9472	35	10	loss	loss	NOUN
easat-9472	35	11	of	of	ADP
easat-9472	35	12	time	time	NOUN
easat-9472	35	13	awareness	awareness	NOUN
easat-9472	35	14	,	,	PUNCT
easat-9472	35	15	"	"	PUNCT
easat-9472	35	16	"	"	PUNCT
easat-9472	35	17	presence	presence	NOUN
easat-9472	35	18	detached	detach	VERB
easat-9472	35	19	from	from	ADP
easat-9472	35	20	reality	reality	NOUN
easat-9472	35	21	,	,	PUNCT
easat-9472	35	22	"	"	PUNCT
easat-9472	35	23	and	and	CCONJ
easat-9472	35	24	"	"	PUNCT
easat-9472	35	25	existential	existential	ADJ
easat-9472	35	26	engagement	engagement	NOUN
easat-9472	35	27	"	"	PUNCT
easat-9472	36	1	[	[	X
easat-9472	36	2	6	6	NUM
easat-9472	36	3	]	]	PUNCT
easat-9472	36	4	.	.	PUNCT
easat-9472	37	1	in	in	ADP
easat-9472	37	2	marketing	marketing	NOUN
easat-9472	37	3	,	,	PUNCT
easat-9472	37	4	flow	flow	NOUN
easat-9472	37	5	experiences	experience	NOUN
easat-9472	37	6	arise	arise	VERB
easat-9472	37	7	from	from	ADP
easat-9472	37	8	interactions	interaction	NOUN
easat-9472	37	9	between	between	ADP
easat-9472	37	10	the	the	DET
easat-9472	37	11	subject	subject	NOUN
easat-9472	37	12	(	(	PUNCT
easat-9472	37	13	consumer	consumer	NOUN
easat-9472	37	14	)	)	PUNCT
easat-9472	37	15	and	and	CCONJ
easat-9472	37	16	object	object	NOUN
easat-9472	37	17	(	(	PUNCT
easat-9472	37	18	brand	brand	NOUN
easat-9472	37	19	/	/	SYM
easat-9472	37	20	product	product	NOUN
easat-9472	37	21	)	)	PUNCT
easat-9472	37	22	,	,	PUNCT
easat-9472	37	23	shaped	shape	VERB
easat-9472	37	24	by	by	ADP
easat-9472	37	25	three	three	NUM
easat-9472	37	26	elements	element	NOUN
easat-9472	37	27	:	:	PUNCT
easat-9472	37	28	environment	environment	NOUN
easat-9472	37	29	,	,	PUNCT
easat-9472	37	30	process	process	NOUN
easat-9472	37	31	,	,	PUNCT
easat-9472	37	32	and	and	CCONJ
easat-9472	37	33	touchpoints	touchpoint	NOUN
easat-9472	37	34	.	.	PUNCT
easat-9472	38	1	skadberg	skadberg	PROPN
easat-9472	38	2	and	and	CCONJ
easat-9472	38	3	kimmel	kimmel	PROPN
easat-9472	38	4	proposed	propose	VERB
easat-9472	38	5	a	a	DET
easat-9472	38	6	flow	flow	NOUN
easat-9472	38	7	model	model	NOUN
easat-9472	38	8	for	for	ADP
easat-9472	38	9	tourism	tourism	NOUN
easat-9472	38	10	websites	website	NOUN
easat-9472	38	11	,	,	PUNCT
easat-9472	38	12	demonstrating	demonstrate	VERB
easat-9472	38	13	that	that	SCONJ
easat-9472	38	14	flow	flow	NOUN
easat-9472	38	15	experiences	experience	NOUN
easat-9472	38	16	positively	positively	ADV
easat-9472	38	17	influence	influence	NOUN
easat-9472	38	18	visitors’attitudes	visitors’attitude	NOUN
easat-9472	38	19	and	and	CCONJ
easat-9472	38	20	behaviors	behavior	NOUN
easat-9472	38	21	skadberg	skadberg	VERB
easat-9472	38	22	and	and	CCONJ
easat-9472	38	23	kimmel	kimmel	PROPN
easat-9472	39	1	[	[	X
easat-9472	39	2	7	7	NUM
easat-9472	39	3	]	]	PUNCT
easat-9472	39	4	.	.	PUNCT
easat-9472	40	1	hoffman	hoffman	PROPN
easat-9472	40	2	and	and	CCONJ
easat-9472	40	3	novak	novak	PROPN
easat-9472	40	4	[	[	X
easat-9472	40	5	8	8	NUM
easat-9472	40	6	]	]	PUNCT
easat-9472	40	7	pioneered	pioneer	VERB
easat-9472	40	8	the	the	DET
easat-9472	40	9	application	application	NOUN
easat-9472	40	10	of	of	ADP
easat-9472	40	11	immersion	immersion	NOUN
easat-9472	40	12	theory	theory	NOUN
easat-9472	40	13	to	to	ADP
easat-9472	40	14	digital	digital	ADJ
easat-9472	40	15	contexts	context	NOUN
easat-9472	40	16	,	,	PUNCT
easat-9472	40	17	constructing	construct	VERB
easat-9472	40	18	a	a	DET
easat-9472	40	19	conceptual	conceptual	ADJ
easat-9472	40	20	model	model	NOUN
easat-9472	40	21	of	of	ADP
easat-9472	40	22	flow	flow	NOUN
easat-9472	40	23	in	in	ADP
easat-9472	40	24	hypermedia	hypermedia	NOUN
easat-9472	40	25	environments	environment	NOUN
easat-9472	40	26	[	[	X
easat-9472	40	27	8	8	NUM
easat-9472	40	28	]	]	PUNCT
easat-9472	40	29	.	.	PUNCT
easat-9472	41	1	they	they	PRON
easat-9472	41	2	argued	argue	VERB
easat-9472	41	3	that	that	SCONJ
easat-9472	41	4	flow	flow	NOUN
easat-9472	41	5	enhances	enhance	VERB
easat-9472	41	6	learning	learn	VERB
easat-9472	41	7	,	,	PUNCT
easat-9472	41	8	perceived	perceive	VERB
easat-9472	41	9	control	control	NOUN
easat-9472	41	10	over	over	ADP
easat-9472	41	11	interactions	interaction	NOUN
easat-9472	41	12	,	,	PUNCT
easat-9472	41	13	exploratory	exploratory	ADJ
easat-9472	41	14	tendencies	tendency	NOUN
easat-9472	41	15	,	,	PUNCT
easat-9472	41	16	and	and	CCONJ
easat-9472	41	17	positive	positive	ADJ
easat-9472	41	18	subjective	subjective	ADJ
easat-9472	41	19	experiences	experience	NOUN
easat-9472	41	20	.	.	PUNCT
easat-9472	42	1	their	their	PRON
easat-9472	42	2	subsequent	subsequent	ADJ
easat-9472	42	3	research	research	NOUN
easat-9472	42	4	confirmed	confirm	VERB
easat-9472	42	5	that	that	SCONJ
easat-9472	42	6	flow	flow	NOUN
easat-9472	42	7	states	state	NOUN
easat-9472	42	8	are	be	AUX
easat-9472	42	9	applicable	applicable	ADJ
easat-9472	42	10	to	to	ADP
easat-9472	42	11	evolving	evolve	VERB
easat-9472	42	12	internet	internet	NOUN
easat-9472	42	13	environments	environment	NOUN
easat-9472	42	14	and	and	CCONJ
easat-9472	42	15	influence	influence	NOUN
easat-9472	42	16	consumer	consumer	NOUN
easat-9472	42	17	behavior	behavior	NOUN
easat-9472	42	18	.	.	PUNCT
easat-9472	43	1	chen	chen	PROPN
easat-9472	43	2	and	and	CCONJ
easat-9472	43	3	hsu	hsu	PROPN
easat-9472	44	1	[	[	X
easat-9472	44	2	9	9	NUM
easat-9472	44	3	]	]	PUNCT
easat-9472	44	4	found	find	VERB
easat-9472	44	5	that	that	SCONJ
easat-9472	44	6	online	online	ADJ
easat-9472	44	7	users’flow	users’flow	ADJ
easat-9472	44	8	experiences	experience	NOUN
easat-9472	44	9	yield	yield	VERB
easat-9472	44	10	positive	positive	ADJ
easat-9472	44	11	outcomes	outcome	NOUN
easat-9472	44	12	chen	chen	PROPN
easat-9472	44	13	and	and	CCONJ
easat-9472	44	14	hsu	hsu	PROPN
easat-9472	45	1	[	[	X
easat-9472	45	2	9	9	NUM
easat-9472	45	3	]	]	PUNCT
easat-9472	45	4	.	.	PUNCT
easat-9472	46	1	koufaris	koufaris	PROPN
easat-9472	46	2	revealed	reveal	VERB
easat-9472	46	3	that	that	SCONJ
easat-9472	46	4	online	online	ADJ
easat-9472	46	5	consumers	consumer	NOUN
easat-9472	46	6	are	be	AUX
easat-9472	46	7	not	not	PART
easat-9472	46	8	purely	purely	ADV
easat-9472	46	9	utilitarian	utilitarian	ADJ
easat-9472	46	10	;	;	PUNCT
easat-9472	46	11	the	the	DET
easat-9472	46	12	enjoyment	enjoyment	NOUN
easat-9472	46	13	and	and	CCONJ
easat-9472	46	14	ambiance	ambiance	NOUN
easat-9472	46	15	of	of	ADP
easat-9472	46	16	digital	digital	ADJ
easat-9472	46	17	shopping	shopping	NOUN
easat-9472	46	18	environments	environment	NOUN
easat-9472	46	19	drive	drive	VERB
easat-9472	46	20	repeat	repeat	NOUN
easat-9472	46	21	visits	visit	NOUN
easat-9472	46	22	koufaris	koufaris	NOUN
easat-9472	46	23	[	[	X
easat-9472	46	24	10	10	NUM
easat-9472	46	25	]	]	PUNCT
easat-9472	46	26	.	.	PUNCT
easat-9472	47	1	lee	lee	PROPN
easat-9472	47	2	and	and	CCONJ
easat-9472	47	3	chen	chen	PROPN
easat-9472	48	1	[	[	X
easat-9472	48	2	11	11	NUM
easat-9472	48	3	]	]	PUNCT
easat-9472	48	4	using	use	VERB
easat-9472	48	5	the	the	DET
easat-9472	48	6	theory	theory	NOUN
easat-9472	48	7	of	of	ADP
easat-9472	48	8	planned	plan	VERB
easat-9472	48	9	behavior	behavior	NOUN
easat-9472	48	10	(	(	PUNCT
easat-9472	48	11	tpb	tpb	NOUN
easat-9472	48	12	)	)	PUNCT
easat-9472	48	13	,	,	PUNCT
easat-9472	48	14	identified	identify	VERB
easat-9472	48	15	four	four	NUM
easat-9472	48	16	dimensions	dimension	NOUN
easat-9472	48	17	of	of	ADP
easat-9472	48	18	flow	flow	NOUN
easat-9472	48	19	—	—	PUNCT
easat-9472	48	20	focused	focused	ADJ
easat-9472	48	21	attention	attention	NOUN
easat-9472	48	22	,	,	PUNCT
easat-9472	48	23	enjoyment	enjoyment	NOUN
easat-9472	48	24	,	,	PUNCT
easat-9472	48	25	time	time	NOUN
easat-9472	48	26	distortion	distortion	NOUN
easat-9472	48	27	,	,	PUNCT
easat-9472	48	28	and	and	CCONJ
easat-9472	48	29	remote	remote	ADJ
easat-9472	48	30	control	control	NOUN
easat-9472	48	31	—	—	PUNCT
easat-9472	48	32	as	as	ADP
easat-9472	48	33	antecedents	antecedent	NOUN
easat-9472	48	34	of	of	ADP
easat-9472	48	35	online	online	ADJ
easat-9472	48	36	consumer	consumer	NOUN
easat-9472	48	37	behavior	behavior	NOUN
easat-9472	48	38	lee	lee	PROPN
easat-9472	48	39	and	and	CCONJ
easat-9472	48	40	chen	chen	PROPN
easat-9472	49	1	[	[	X
easat-9472	49	2	11	11	NUM
easat-9472	49	3	]	]	PUNCT
easat-9472	49	4	.	.	PUNCT
easat-9472	50	1	soma	soma	PROPN
easat-9472	50	2	and	and	CCONJ
easat-9472	50	3	asmita	asmita	VERB
easat-9472	51	1	[	[	X
easat-9472	51	2	12	12	NUM
easat-9472	51	3	]	]	PUNCT
easat-9472	51	4	highlighted	highlight	VERB
easat-9472	51	5	that	that	SCONJ
easat-9472	51	6	personality	personality	NOUN
easat-9472	51	7	traits	trait	NOUN
easat-9472	51	8	significantly	significantly	ADV
easat-9472	51	9	correlate	correlate	VERB
easat-9472	51	10	with	with	ADP
easat-9472	51	11	perceived	perceive	VERB
easat-9472	51	12	user	user	NOUN
easat-9472	51	13	satisfaction	satisfaction	NOUN
easat-9472	51	14	,	,	PUNCT
easat-9472	51	15	mediated	mediate	VERB
easat-9472	51	16	by	by	ADP
easat-9472	51	17	online	online	ADJ
easat-9472	51	18	flow	flow	NOUN
easat-9472	51	19	experiences	experience	NOUN
easat-9472	51	20	[	[	X
easat-9472	51	21	12	12	NUM
easat-9472	51	22	]	]	PUNCT
easat-9472	51	23	.	.	PUNCT
easat-9472	52	1	2.2	2.2	NUM
easat-9472	52	2	.	.	PUNCT
easat-9472	52	3	brand	brand	NOUN
easat-9472	52	4	stickiness	stickiness	PROPN
easat-9472	52	5	brand	brand	NOUN
easat-9472	52	6	stickiness	stickiness	NOUN
easat-9472	52	7	refers	refer	VERB
easat-9472	52	8	to	to	ADP
easat-9472	52	9	the	the	DET
easat-9472	52	10	sense	sense	NOUN
easat-9472	52	11	of	of	ADP
easat-9472	52	12	dependence	dependence	NOUN
easat-9472	52	13	and	and	CCONJ
easat-9472	52	14	re	re	NOUN
easat-9472	52	15	-	-	NOUN
easat-9472	52	16	consumption	consumption	NOUN
easat-9472	52	17	expectations	expectation	NOUN
easat-9472	52	18	formed	form	VERB
easat-9472	52	19	through	through	ADP
easat-9472	52	20	the	the	DET
easat-9472	52	21	interplay	interplay	NOUN
easat-9472	52	22	of	of	ADP
easat-9472	52	23	consumer	consumer	NOUN
easat-9472	52	24	loyalty	loyalty	NOUN
easat-9472	52	25	,	,	PUNCT
easat-9472	52	26	trust	trust	NOUN
easat-9472	52	27	,	,	PUNCT
easat-9472	52	28	and	and	CCONJ
easat-9472	52	29	positive	positive	ADJ
easat-9472	52	30	experiences	experience	NOUN
easat-9472	52	31	with	with	ADP
easat-9472	52	32	a	a	DET
easat-9472	52	33	brand	brand	NOUN
easat-9472	52	34	or	or	CCONJ
easat-9472	52	35	product	product	NOUN
easat-9472	52	36	.	.	PUNCT
easat-9472	53	1	a	a	DET
easat-9472	53	2	stronger	strong	ADJ
easat-9472	53	3	sense	sense	NOUN
easat-9472	53	4	of	of	ADP
easat-9472	53	5	dependence	dependence	NOUN
easat-9472	53	6	correlates	correlate	VERB
easat-9472	53	7	with	with	ADP
easat-9472	53	8	higher	high	ADJ
easat-9472	53	9	consumer	consumer	NOUN
easat-9472	53	10	stickiness	stickiness	NOUN
easat-9472	53	11	,	,	PUNCT
easat-9472	53	12	while	while	SCONJ
easat-9472	53	13	elevated	elevated	ADJ
easat-9472	53	14	re	re	NOUN
easat-9472	53	15	-	-	NOUN
easat-9472	53	16	consumption	consumption	ADJ
easat-9472	53	17	expectations	expectation	NOUN
easat-9472	53	18	amplify	amplify	VERB
easat-9472	53	19	brand	brand	NOUN
easat-9472	53	20	stickiness	stickiness	NOUN
easat-9472	53	21	[	[	X
easat-9472	53	22	13	13	NUM
easat-9472	53	23	]	]	PUNCT
easat-9472	53	24	.	.	PUNCT
easat-9472	54	1	as	as	ADP
easat-9472	54	2	a	a	DET
easat-9472	54	3	mature	mature	ADJ
easat-9472	54	4	concept	concept	NOUN
easat-9472	54	5	in	in	ADP
easat-9472	54	6	business	business	NOUN
easat-9472	54	7	management	management	NOUN
easat-9472	54	8	,	,	PUNCT
easat-9472	54	9	brand	brand	NOUN
easat-9472	54	10	stickiness	stickiness	NOUN
easat-9472	54	11	has	have	AUX
easat-9472	54	12	been	be	AUX
easat-9472	54	13	extensively	extensively	ADV
easat-9472	54	14	studied	study	VERB
easat-9472	54	15	for	for	ADP
easat-9472	54	16	its	its	PRON
easat-9472	54	17	role	role	NOUN
easat-9472	54	18	in	in	ADP
easat-9472	54	19	fostering	foster	VERB
easat-9472	54	20	enduring	endure	VERB
easat-9472	54	21	brand	brand	NOUN
easat-9472	54	22	-	-	PUNCT
easat-9472	54	23	user	user	NOUN
easat-9472	54	24	relationships	relationship	NOUN
easat-9472	54	25	.	.	PUNCT
easat-9472	55	1	for	for	ADP
easat-9472	55	2	instance	instance	NOUN
easat-9472	55	3	,	,	PUNCT
easat-9472	55	4	sebastian	sebastian	PROPN
easat-9472	55	5	et	et	PROPN
easat-9472	55	6	al	al	PROPN
easat-9472	55	7	.	.	PROPN
easat-9472	55	8	examined	examine	VERB
easat-9472	55	9	online	online	ADJ
easat-9472	55	10	brand	brand	NOUN
easat-9472	55	11	communities	community	NOUN
easat-9472	55	12	,	,	PUNCT
easat-9472	55	13	analyzing	analyze	VERB
easat-9472	55	14	how	how	SCONJ
easat-9472	55	15	social	social	ADJ
easat-9472	55	16	support	support	NOUN
easat-9472	55	17	,	,	PUNCT
easat-9472	55	18	community	community	NOUN
easat-9472	55	19	identity	identity	NOUN
easat-9472	55	20	,	,	PUNCT
easat-9472	55	21	and	and	CCONJ
easat-9472	55	22	community	community	NOUN
easat-9472	55	23	trust	trust	NOUN
easat-9472	55	24	influence	influence	NOUN
easat-9472	55	25	customer	customer	NOUN
easat-9472	55	26	fit	fit	ADJ
easat-9472	55	27	[	[	X
easat-9472	55	28	14	14	NUM
easat-9472	55	29	]	]	PUNCT
easat-9472	55	30	.	.	PUNCT
easat-9472	56	1	their	their	PRON
easat-9472	56	2	findings	finding	NOUN
easat-9472	56	3	revealed	reveal	VERB
easat-9472	56	4	that	that	SCONJ
easat-9472	56	5	customer	customer	NOUN
easat-9472	56	6	fit	fit	ADJ
easat-9472	56	7	within	within	ADP
easat-9472	56	8	these	these	DET
easat-9472	56	9	communities	community	NOUN
easat-9472	56	10	positively	positively	ADV
easat-9472	56	11	enhances	enhance	VERB
easat-9472	56	12	brand	brand	NOUN
easat-9472	56	13	-	-	PUNCT
easat-9472	56	14	user	user	NOUN
easat-9472	56	15	stickiness	stickiness	NOUN
easat-9472	56	16	,	,	PUNCT
easat-9472	56	17	offering	offer	VERB
easat-9472	56	18	actionable	actionable	ADJ
easat-9472	56	19	insights	insight	NOUN
easat-9472	56	20	for	for	SCONJ
easat-9472	56	21	companies	company	NOUN
easat-9472	56	22	to	to	PART
easat-9472	56	23	leverage	leverage	VERB
easat-9472	56	24	online	online	ADJ
easat-9472	56	25	communities	community	NOUN
easat-9472	56	26	for	for	ADP
easat-9472	56	27	business	business	NOUN
easat-9472	56	28	objectives	objective	NOUN
easat-9472	56	29	.	.	PUNCT
easat-9472	57	1	similarly	similarly	ADV
easat-9472	57	2	,	,	PUNCT
easat-9472	57	3	ruiz	ruiz	NOUN
easat-9472	57	4	-	-	PUNCT
easat-9472	57	5	mafe	mafe	PROPN
easat-9472	57	6	and	and	CCONJ
easat-9472	57	7	veloutsou	veloutsou	PROPN
easat-9472	58	1	[	[	X
easat-9472	58	2	15]focused	15]focused	NUM
easat-9472	58	3	on	on	ADP
easat-9472	58	4	online	online	ADJ
easat-9472	58	5	communities	community	NOUN
easat-9472	58	6	,	,	PUNCT
easat-9472	58	7	demonstrating	demonstrate	VERB
easat-9472	58	8	that	that	SCONJ
easat-9472	58	9	customer	customer	NOUN
easat-9472	58	10	fit	fit	ADJ
easat-9472	58	11	drives	drive	NOUN
easat-9472	58	12	value	value	VERB
easat-9472	58	13	co	co	NOUN
easat-9472	58	14	-	-	NOUN
easat-9472	58	15	creation	creation	NOUN
easat-9472	58	16	and	and	CCONJ
easat-9472	58	17	strengthens	strengthen	VERB
easat-9472	58	18	brand	brand	NOUN
easat-9472	58	19	stickiness	stickiness	NOUN
easat-9472	58	20	[	[	X
easat-9472	58	21	15	15	NUM
easat-9472	58	22	]	]	PUNCT
easat-9472	58	23	.	.	PUNCT
easat-9472	59	1	their	their	PRON
easat-9472	59	2	work	work	NOUN
easat-9472	59	3	underscores	underscore	VERB
easat-9472	59	4	strategies	strategy	NOUN
easat-9472	59	5	for	for	ADP
easat-9472	59	6	improving	improve	VERB
easat-9472	59	7	user	user	NOUN
easat-9472	59	8	retention	retention	NOUN
easat-9472	59	9	and	and	CCONJ
easat-9472	59	10	word	word	NOUN
easat-9472	59	11	-	-	PUNCT
easat-9472	59	12	of	of	ADP
easat-9472	59	13	-	-	PUNCT
easat-9472	59	14	mouth	mouth	NOUN
easat-9472	59	15	in	in	ADP
easat-9472	59	16	digital	digital	ADJ
easat-9472	59	17	environments	environment	NOUN
easat-9472	59	18	.	.	PUNCT
easat-9472	60	1	884	884	NUM
easat-9472	60	2	edelweiss	edelweiss	PROPN
easat-9472	60	3	applied	apply	VERB
easat-9472	60	4	science	science	NOUN
easat-9472	60	5	and	and	CCONJ
easat-9472	60	6	technology	technology	NOUN
easat-9472	60	7	issn	issn	PROPN
easat-9472	60	8	:	:	PUNCT
easat-9472	60	9	2576	2576	NUM
easat-9472	60	10	-	-	SYM
easat-9472	60	11	8484	8484	NUM
easat-9472	60	12	vol	vol	NOUN
easat-9472	60	13	.	.	PROPN
easat-9472	61	1	9	9	NUM
easat-9472	61	2	,	,	PUNCT
easat-9472	61	3	no	no	INTJ
easat-9472	61	4	.	.	NOUN
easat-9472	61	5	8	8	NUM
easat-9472	61	6	:	:	PUNCT
easat-9472	61	7	882	882	NUM
easat-9472	61	8	-	-	SYM
easat-9472	61	9	897	897	NUM
easat-9472	61	10	,	,	PUNCT
easat-9472	61	11	2025	2025	NUM
easat-9472	61	12	doi	doi	NOUN
easat-9472	61	13	:	:	PUNCT
easat-9472	61	14	10.55214/2576	10.55214/2576	NUM
easat-9472	61	15	-	-	SYM
easat-9472	61	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	61	17	©	©	ADP
easat-9472	61	18	2025	2025	NUM
easat-9472	61	19	by	by	ADP
easat-9472	61	20	the	the	DET
easat-9472	61	21	authors	author	NOUN
easat-9472	61	22	;	;	PUNCT
easat-9472	61	23	licensee	licensee	PROPN
easat-9472	61	24	learning	learning	NOUN
easat-9472	61	25	gate	gate	VERB
easat-9472	61	26	a	a	DET
easat-9472	61	27	positive	positive	ADJ
easat-9472	61	28	user	user	NOUN
easat-9472	61	29	experience	experience	NOUN
easat-9472	61	30	is	be	AUX
easat-9472	61	31	critical	critical	ADJ
easat-9472	61	32	for	for	ADP
easat-9472	61	33	boosting	boost	VERB
easat-9472	61	34	satisfaction	satisfaction	NOUN
easat-9472	61	35	,	,	PUNCT
easat-9472	61	36	loyalty	loyalty	NOUN
easat-9472	61	37	,	,	PUNCT
easat-9472	61	38	and	and	CCONJ
easat-9472	61	39	sustained	sustain	VERB
easat-9472	61	40	usage	usage	NOUN
easat-9472	61	41	behavior	behavior	NOUN
easat-9472	61	42	.	.	PUNCT
easat-9472	62	1	in	in	ADP
easat-9472	62	2	terms	term	NOUN
easat-9472	62	3	of	of	ADP
easat-9472	62	4	reward	reward	NOUN
easat-9472	62	5	mechanisms	mechanism	NOUN
easat-9472	62	6	,	,	PUNCT
easat-9472	62	7	incentivizing	incentivize	VERB
easat-9472	62	8	users	user	NOUN
easat-9472	62	9	through	through	ADP
easat-9472	62	10	points	point	NOUN
easat-9472	62	11	,	,	PUNCT
easat-9472	62	12	coupons	coupon	NOUN
easat-9472	62	13	,	,	PUNCT
easat-9472	62	14	or	or	CCONJ
easat-9472	62	15	other	other	ADJ
easat-9472	62	16	benefits	benefit	NOUN
easat-9472	62	17	can	can	AUX
easat-9472	62	18	stimulate	stimulate	VERB
easat-9472	62	19	engagement	engagement	NOUN
easat-9472	62	20	,	,	PUNCT
easat-9472	62	21	heighten	heighten	VERB
easat-9472	62	22	satisfaction	satisfaction	NOUN
easat-9472	62	23	,	,	PUNCT
easat-9472	62	24	and	and	CCONJ
easat-9472	62	25	reinforce	reinforce	VERB
easat-9472	62	26	loyalty	loyalty	NOUN
easat-9472	62	27	,	,	PUNCT
easat-9472	62	28	thereby	thereby	ADV
easat-9472	62	29	encouraging	encourage	VERB
easat-9472	62	30	continued	continued	ADJ
easat-9472	62	31	use	use	NOUN
easat-9472	62	32	[	[	X
easat-9472	62	33	16	16	NUM
easat-9472	62	34	]	]	PUNCT
easat-9472	62	35	.	.	PUNCT
easat-9472	63	1	social	social	ADJ
easat-9472	63	2	factors	factor	NOUN
easat-9472	63	3	also	also	ADV
easat-9472	63	4	play	play	VERB
easat-9472	63	5	a	a	DET
easat-9472	63	6	pivotal	pivotal	ADJ
easat-9472	63	7	role	role	NOUN
easat-9472	63	8	in	in	ADP
easat-9472	63	9	shaping	shape	VERB
easat-9472	63	10	user	user	NOUN
easat-9472	63	11	stickiness	stickiness	NOUN
easat-9472	63	12	.	.	PUNCT
easat-9472	64	1	interactions	interaction	NOUN
easat-9472	64	2	among	among	ADP
easat-9472	64	3	users	user	NOUN
easat-9472	64	4	during	during	ADP
easat-9472	64	5	product	product	NOUN
easat-9472	64	6	or	or	CCONJ
easat-9472	64	7	service	service	NOUN
easat-9472	64	8	usage	usage	NOUN
easat-9472	64	9	foster	foster	ADJ
easat-9472	64	10	social	social	ADJ
easat-9472	64	11	bonds	bond	NOUN
easat-9472	64	12	,	,	PUNCT
easat-9472	64	13	which	which	PRON
easat-9472	64	14	cultivate	cultivate	VERB
easat-9472	64	15	a	a	DET
easat-9472	64	16	sense	sense	NOUN
easat-9472	64	17	of	of	ADP
easat-9472	64	18	belonging	belonging	NOUN
easat-9472	64	19	and	and	CCONJ
easat-9472	64	20	identity	identity	NOUN
easat-9472	64	21	.	.	PUNCT
easat-9472	65	1	these	these	DET
easat-9472	65	2	connections	connection	NOUN
easat-9472	65	3	enhance	enhance	VERB
easat-9472	65	4	loyalty	loyalty	NOUN
easat-9472	65	5	and	and	CCONJ
easat-9472	65	6	sustain	sustain	VERB
easat-9472	65	7	usage	usage	NOUN
easat-9472	65	8	behavior	behavior	NOUN
easat-9472	65	9	over	over	ADP
easat-9472	65	10	time	time	NOUN
easat-9472	65	11	[	[	X
easat-9472	65	12	17	17	NUM
easat-9472	65	13	]	]	PUNCT
easat-9472	65	14	.	.	PUNCT
easat-9472	66	1	2.3	2.3	NUM
easat-9472	66	2	.	.	PUNCT
easat-9472	66	3	gamification	gamification	NOUN
easat-9472	66	4	marketing	marketing	NOUN
easat-9472	66	5	gamification	gamification	NOUN
easat-9472	66	6	,	,	PUNCT
easat-9472	66	7	the	the	DET
easat-9472	66	8	application	application	NOUN
easat-9472	66	9	of	of	ADP
easat-9472	66	10	game	game	NOUN
easat-9472	66	11	design	design	NOUN
easat-9472	66	12	elements	element	NOUN
easat-9472	66	13	in	in	ADP
easat-9472	66	14	non	non	ADJ
easat-9472	66	15	-	-	ADJ
easat-9472	66	16	game	game	ADJ
easat-9472	66	17	contexts	contexts	NOUN
easat-9472	66	18	,	,	PUNCT
easat-9472	66	19	has	have	AUX
easat-9472	66	20	emerged	emerge	VERB
easat-9472	66	21	as	as	ADP
easat-9472	66	22	a	a	DET
easat-9472	66	23	critical	critical	ADJ
easat-9472	66	24	practice	practice	NOUN
easat-9472	66	25	in	in	ADP
easat-9472	66	26	service	service	NOUN
easat-9472	66	27	marketing	marketing	NOUN
easat-9472	66	28	,	,	PUNCT
easat-9472	66	29	experiential	experiential	ADJ
easat-9472	66	30	marketing	marketing	NOUN
easat-9472	66	31	,	,	PUNCT
easat-9472	66	32	and	and	CCONJ
easat-9472	66	33	relationship	relationship	NOUN
easat-9472	66	34	marketing	marketing	NOUN
easat-9472	66	35	.	.	PUNCT
easat-9472	67	1	given	give	VERB
easat-9472	67	2	marketing	marketing	NOUN
easat-9472	67	3	’s	’s	PART
easat-9472	67	4	inherent	inherent	ADJ
easat-9472	67	5	reliance	reliance	NOUN
easat-9472	67	6	on	on	ADP
easat-9472	67	7	persuasion	persuasion	NOUN
easat-9472	67	8	,	,	PUNCT
easat-9472	67	9	motivation	motivation	NOUN
easat-9472	67	10	,	,	PUNCT
easat-9472	67	11	and	and	CCONJ
easat-9472	67	12	behavioral	behavioral	ADJ
easat-9472	67	13	influence	influence	NOUN
easat-9472	67	14	,	,	PUNCT
easat-9472	67	15	gamification	gamification	NOUN
easat-9472	67	16	holds	hold	VERB
easat-9472	67	17	significant	significant	ADJ
easat-9472	67	18	potential	potential	NOUN
easat-9472	67	19	to	to	PART
easat-9472	67	20	enhance	enhance	VERB
easat-9472	67	21	marketing	marketing	NOUN
easat-9472	67	22	outcomes	outcome	NOUN
easat-9472	67	23	zichermann	zichermann	PROPN
easat-9472	67	24	and	and	CCONJ
easat-9472	67	25	linder	linder	PROPN
easat-9472	68	1	[	[	X
easat-9472	68	2	18	18	NUM
easat-9472	68	3	]	]	PUNCT
easat-9472	68	4	.	.	PUNCT
easat-9472	69	1	deterding	deterde	VERB
easat-9472	69	2	,	,	PUNCT
easat-9472	69	3	et	et	PROPN
easat-9472	69	4	al	al	PROPN
easat-9472	69	5	.	.	PUNCT
easat-9472	70	1	[	[	X
easat-9472	70	2	19	19	NUM
easat-9472	70	3	]	]	SYM
easat-9472	70	4	defined	define	VERB
easat-9472	70	5	gamification	gamification	NOUN
easat-9472	70	6	as	as	ADP
easat-9472	70	7	"	"	PUNCT
easat-9472	70	8	the	the	DET
easat-9472	70	9	use	use	NOUN
easat-9472	70	10	of	of	ADP
easat-9472	70	11	game	game	NOUN
easat-9472	70	12	design	design	NOUN
easat-9472	70	13	elements	element	NOUN
easat-9472	70	14	in	in	ADP
easat-9472	70	15	non	non	ADJ
easat-9472	70	16	-	-	ADJ
easat-9472	70	17	game	game	ADJ
easat-9472	70	18	contexts	contexts	NOUN
easat-9472	70	19	"	"	PUNCT
easat-9472	70	20	,	,	PUNCT
easat-9472	70	21	a	a	DET
easat-9472	70	22	definition	definition	NOUN
easat-9472	70	23	widely	widely	ADV
easat-9472	70	24	adopted	adopt	VERB
easat-9472	70	25	in	in	ADP
easat-9472	70	26	academia	academia	NOUN
easat-9472	70	27	[	[	X
easat-9472	70	28	19	19	NUM
easat-9472	70	29	]	]	PUNCT
easat-9472	70	30	.	.	PUNCT
easat-9472	71	1	they	they	PRON
easat-9472	71	2	emphasized	emphasize	VERB
easat-9472	71	3	that	that	SCONJ
easat-9472	71	4	gamification	gamification	NOUN
easat-9472	71	5	integrates	integrate	VERB
easat-9472	71	6	elements	element	NOUN
easat-9472	71	7	such	such	ADJ
easat-9472	71	8	as	as	ADP
easat-9472	71	9	game	game	NOUN
easat-9472	71	10	mechanics	mechanic	NOUN
easat-9472	71	11	,	,	PUNCT
easat-9472	71	12	principles	principle	NOUN
easat-9472	71	13	,	,	PUNCT
easat-9472	71	14	frameworks	framework	NOUN
easat-9472	71	15	,	,	PUNCT
easat-9472	71	16	and	and	CCONJ
easat-9472	71	17	interface	interface	NOUN
easat-9472	71	18	designs	design	NOUN
easat-9472	71	19	into	into	ADP
easat-9472	71	20	non	non	ADJ
easat-9472	71	21	-	-	ADJ
easat-9472	71	22	game	game	ADJ
easat-9472	71	23	environments	environment	NOUN
easat-9472	71	24	to	to	PART
easat-9472	71	25	motivate	motivate	VERB
easat-9472	71	26	user	user	NOUN
easat-9472	71	27	participation	participation	NOUN
easat-9472	71	28	and	and	CCONJ
easat-9472	71	29	retain	retain	VERB
easat-9472	71	30	existing	exist	VERB
easat-9472	71	31	users	user	NOUN
easat-9472	71	32	.	.	PUNCT
easat-9472	72	1	huotari	huotari	PROPN
easat-9472	72	2	and	and	CCONJ
easat-9472	72	3	hamari	hamari	ADJ
easat-9472	72	4	[	[	X
easat-9472	72	5	2	2	NUM
easat-9472	72	6	]	]	PUNCT
easat-9472	72	7	reframed	reframe	VERB
easat-9472	72	8	gamification	gamification	NOUN
easat-9472	72	9	marketing	marketing	NOUN
easat-9472	72	10	as	as	ADP
easat-9472	72	11	"	"	PUNCT
easat-9472	72	12	a	a	DET
easat-9472	72	13	process	process	NOUN
easat-9472	72	14	of	of	ADP
easat-9472	72	15	enhancing	enhance	VERB
easat-9472	72	16	services	service	NOUN
easat-9472	72	17	by	by	ADP
easat-9472	72	18	providing	provide	VERB
easat-9472	72	19	gaming	gaming	NOUN
easat-9472	72	20	experiences	experience	NOUN
easat-9472	72	21	to	to	PART
easat-9472	72	22	support	support	VERB
easat-9472	72	23	overall	overall	ADJ
easat-9472	72	24	value	value	NOUN
easat-9472	72	25	creation	creation	NOUN
easat-9472	72	26	for	for	ADP
easat-9472	72	27	users	user	NOUN
easat-9472	72	28	"	"	PUNCT
easat-9472	72	29	[	[	X
easat-9472	72	30	2	2	NUM
easat-9472	72	31	]	]	PUNCT
easat-9472	72	32	.	.	PUNCT
easat-9472	73	1	this	this	DET
easat-9472	73	2	definition	definition	NOUN
easat-9472	73	3	underscores	underscore	VERB
easat-9472	73	4	the	the	DET
easat-9472	73	5	centrality	centrality	NOUN
easat-9472	73	6	of	of	ADP
easat-9472	73	7	customer	customer	NOUN
easat-9472	73	8	experience	experience	NOUN
easat-9472	73	9	but	but	CCONJ
easat-9472	73	10	cautions	caution	NOUN
easat-9472	73	11	against	against	ADP
easat-9472	73	12	prioritizing	prioritize	VERB
easat-9472	73	13	sales	sale	NOUN
easat-9472	73	14	metrics	metric	NOUN
easat-9472	73	15	(	(	PUNCT
easat-9472	73	16	e.g.	e.g.	ADV
easat-9472	73	17	,	,	PUNCT
easat-9472	73	18	digital	digital	ADJ
easat-9472	73	19	transaction	transaction	NOUN
easat-9472	73	20	volumes	volume	NOUN
easat-9472	73	21	)	)	PUNCT
easat-9472	73	22	over	over	ADP
easat-9472	73	23	meaningful	meaningful	ADJ
easat-9472	73	24	engagement	engagement	NOUN
easat-9472	73	25	.	.	PUNCT
easat-9472	74	1	overemphasis	overemphasis	NOUN
easat-9472	74	2	on	on	ADP
easat-9472	74	3	transactional	transactional	ADJ
easat-9472	74	4	goals	goal	NOUN
easat-9472	74	5	risks	risk	NOUN
easat-9472	74	6	undermining	undermine	VERB
easat-9472	74	7	the	the	DET
easat-9472	74	8	experiential	experiential	ADJ
easat-9472	74	9	value	value	NOUN
easat-9472	74	10	of	of	ADP
easat-9472	74	11	gamification	gamification	NOUN
easat-9472	74	12	,	,	PUNCT
easat-9472	74	13	creating	create	VERB
easat-9472	74	14	tension	tension	NOUN
easat-9472	74	15	between	between	ADP
easat-9472	74	16	commercial	commercial	ADJ
easat-9472	74	17	objectives	objective	NOUN
easat-9472	74	18	and	and	CCONJ
easat-9472	74	19	user	user	NOUN
easat-9472	74	20	-	-	PUNCT
easat-9472	74	21	centric	centric	ADJ
easat-9472	74	22	design	design	NOUN
easat-9472	74	23	huotari	huotari	ADJ
easat-9472	74	24	and	and	CCONJ
easat-9472	74	25	hamari	hamari	ADJ
easat-9472	74	26	[	[	X
easat-9472	74	27	2	2	NUM
easat-9472	74	28	]	]	PUNCT
easat-9472	74	29	.	.	PUNCT
easat-9472	75	1	lounis	lounis	PROPN
easat-9472	75	2	,	,	PUNCT
easat-9472	75	3	et	et	PROPN
easat-9472	75	4	al	al	PROPN
easat-9472	75	5	.	.	PUNCT
easat-9472	76	1	[	[	X
easat-9472	76	2	20	20	NUM
easat-9472	76	3	]	]	PUNCT
easat-9472	76	4	focused	focus	VERB
easat-9472	76	5	on	on	ADP
easat-9472	76	6	customer	customer	NOUN
easat-9472	76	7	engagement	engagement	NOUN
easat-9472	76	8	,	,	PUNCT
easat-9472	76	9	framing	frame	VERB
easat-9472	76	10	gamification	gamification	NOUN
easat-9472	76	11	as	as	ADP
easat-9472	76	12	a	a	DET
easat-9472	76	13	strategy	strategy	NOUN
easat-9472	76	14	leveraging	leverage	VERB
easat-9472	76	15	game	game	NOUN
easat-9472	76	16	thinking	thinking	NOUN
easat-9472	76	17	and	and	CCONJ
easat-9472	76	18	mechanics	mechanic	NOUN
easat-9472	76	19	to	to	PART
easat-9472	76	20	immerse	immerse	VERB
easat-9472	76	21	consumers	consumer	NOUN
easat-9472	76	22	in	in	ADP
easat-9472	76	23	non	non	ADJ
easat-9472	76	24	-	-	ADJ
easat-9472	76	25	game	game	ADJ
easat-9472	76	26	shopping	shopping	NOUN
easat-9472	76	27	environments	environment	NOUN
easat-9472	76	28	and	and	CCONJ
easat-9472	76	29	drive	drive	VERB
easat-9472	76	30	behavioral	behavioral	ADJ
easat-9472	76	31	change	change	NOUN
easat-9472	76	32	[	[	X
easat-9472	76	33	20	20	NUM
easat-9472	76	34	]	]	PUNCT
easat-9472	76	35	.	.	PUNCT
easat-9472	77	1	similarly	similarly	ADV
easat-9472	77	2	,	,	PUNCT
easat-9472	77	3	lucassen	lucassen	VERB
easat-9472	77	4	and	and	CCONJ
easat-9472	77	5	jansen	jansen	PROPN
easat-9472	78	1	[	[	X
easat-9472	78	2	21	21	NUM
easat-9472	78	3	]	]	PUNCT
easat-9472	78	4	identified	identify	VERB
easat-9472	78	5	three	three	NUM
easat-9472	78	6	core	core	NOUN
easat-9472	78	7	marketing	marketing	NOUN
easat-9472	78	8	objectives	objective	NOUN
easat-9472	78	9	achievable	achievable	ADJ
easat-9472	78	10	through	through	ADP
easat-9472	78	11	gamification	gamification	NOUN
easat-9472	78	12	:	:	PUNCT
easat-9472	78	13	enhanced	enhanced	ADJ
easat-9472	78	14	engagement	engagement	NOUN
easat-9472	78	15	,	,	PUNCT
easat-9472	78	16	brand	brand	NOUN
easat-9472	78	17	loyalty	loyalty	NOUN
easat-9472	78	18	,	,	PUNCT
easat-9472	78	19	and	and	CCONJ
easat-9472	78	20	brand	brand	NOUN
easat-9472	78	21	awareness	awareness	NOUN
easat-9472	78	22	lucassen	lucassen	VERB
easat-9472	78	23	and	and	CCONJ
easat-9472	78	24	jansen	jansen	PROPN
easat-9472	79	1	[	[	X
easat-9472	79	2	21	21	NUM
easat-9472	79	3	]	]	PUNCT
easat-9472	79	4	.	.	PUNCT
easat-9472	80	1	robson	robson	PROPN
easat-9472	80	2	,	,	PUNCT
easat-9472	80	3	et	et	PROPN
easat-9472	80	4	al	al	PROPN
easat-9472	80	5	.	.	PUNCT
easat-9472	81	1	[	[	X
easat-9472	81	2	22	22	NUM
easat-9472	81	3	]	]	PUNCT
easat-9472	81	4	;	;	PUNCT
easat-9472	81	5	robson	robson	NOUN
easat-9472	81	6	,	,	PUNCT
easat-9472	81	7	et	et	PROPN
easat-9472	81	8	al	al	PROPN
easat-9472	81	9	.	.	PUNCT
easat-9472	82	1	[	[	X
easat-9472	82	2	23	23	NUM
easat-9472	82	3	]	]	PUNCT
easat-9472	82	4	highlighted	highlight	VERB
easat-9472	82	5	gamification	gamification	NOUN
easat-9472	82	6	’s	’s	PART
easat-9472	82	7	social	social	ADJ
easat-9472	82	8	value	value	NOUN
easat-9472	82	9	,	,	PUNCT
easat-9472	82	10	particularly	particularly	ADV
easat-9472	82	11	for	for	ADP
easat-9472	82	12	users	user	NOUN
easat-9472	82	13	motivated	motivate	VERB
easat-9472	82	14	by	by	ADP
easat-9472	82	15	socialization	socialization	NOUN
easat-9472	82	16	,	,	PUNCT
easat-9472	82	17	networking	networking	NOUN
easat-9472	82	18	,	,	PUNCT
easat-9472	82	19	or	or	CCONJ
easat-9472	82	20	community	community	NOUN
easat-9472	82	21	-	-	PUNCT
easat-9472	82	22	building	building	NOUN
easat-9472	82	23	.	.	PUNCT
easat-9472	83	1	for	for	ADP
easat-9472	83	2	these	these	DET
easat-9472	83	3	"	"	PUNCT
easat-9472	83	4	socializers	socializer	NOUN
easat-9472	83	5	,	,	PUNCT
easat-9472	83	6	"	"	PUNCT
easat-9472	83	7	understanding	understanding	NOUN
easat-9472	83	8	,	,	PUNCT
easat-9472	83	9	empathizing	empathize	VERB
easat-9472	83	10	with	with	ADP
easat-9472	83	11	,	,	PUNCT
easat-9472	83	12	and	and	CCONJ
easat-9472	83	13	learning	learn	VERB
easat-9472	83	14	from	from	ADP
easat-9472	83	15	peers	peer	NOUN
easat-9472	83	16	are	be	AUX
easat-9472	83	17	critical	critical	ADJ
easat-9472	83	18	drivers	driver	NOUN
easat-9472	83	19	of	of	ADP
easat-9472	83	20	participation	participation	NOUN
easat-9472	83	21	..	..	PUNCT
easat-9472	83	22	huotari	huotari	ADJ
easat-9472	83	23	and	and	CCONJ
easat-9472	83	24	hamari	hamari	ADJ
easat-9472	83	25	[	[	X
easat-9472	83	26	2	2	NUM
easat-9472	83	27	]	]	PUNCT
easat-9472	83	28	further	far	ADV
easat-9472	83	29	posited	posit	VERB
easat-9472	83	30	that	that	SCONJ
easat-9472	83	31	gamified	gamifie	VERB
easat-9472	83	32	interactions	interaction	NOUN
easat-9472	83	33	align	align	VERB
easat-9472	83	34	with	with	ADP
easat-9472	83	35	service	service	NOUN
easat-9472	83	36	marketing	marketing	NOUN
easat-9472	83	37	principles	principle	NOUN
easat-9472	83	38	,	,	PUNCT
easat-9472	83	39	functioning	function	VERB
easat-9472	83	40	as	as	ADP
easat-9472	83	41	service	service	NOUN
easat-9472	83	42	systems	system	NOUN
easat-9472	83	43	that	that	PRON
easat-9472	83	44	can	can	AUX
easat-9472	83	45	be	be	AUX
easat-9472	83	46	analyzed	analyze	VERB
easat-9472	83	47	and	and	CCONJ
easat-9472	83	48	optimized	optimize	VERB
easat-9472	83	49	through	through	ADP
easat-9472	83	50	service	service	NOUN
easat-9472	83	51	theory	theory	NOUN
easat-9472	83	52	huotari	huotari	ADJ
easat-9472	83	53	and	and	CCONJ
easat-9472	83	54	hamari	hamari	ADJ
easat-9472	84	1	[	[	X
easat-9472	84	2	2	2	NUM
easat-9472	84	3	]	]	PUNCT
easat-9472	84	4	.	.	PUNCT
easat-9472	85	1	huotari	huotari	PROPN
easat-9472	85	2	and	and	CCONJ
easat-9472	85	3	hamari	hamari	ADJ
easat-9472	85	4	[	[	X
easat-9472	85	5	2	2	NUM
easat-9472	85	6	]	]	X
easat-9472	85	7	gamification	gamification	NOUN
easat-9472	85	8	as	as	ADP
easat-9472	85	9	a	a	DET
easat-9472	85	10	tool	tool	NOUN
easat-9472	85	11	to	to	PART
easat-9472	85	12	embed	embed	VERB
easat-9472	85	13	game	game	NOUN
easat-9472	85	14	elements	element	NOUN
easat-9472	85	15	into	into	ADP
easat-9472	85	16	persuasive	persuasive	ADJ
easat-9472	85	17	systems	system	NOUN
easat-9472	85	18	,	,	PUNCT
easat-9472	85	19	encouraging	encourage	VERB
easat-9472	85	20	hands	hand	NOUN
easat-9472	85	21	-	-	PUNCT
easat-9472	85	22	on	on	ADP
easat-9472	85	23	user	user	NOUN
easat-9472	85	24	activities	activity	NOUN
easat-9472	85	25	zuckerman	zuckerman	NOUN
easat-9472	85	26	and	and	CCONJ
easat-9472	85	27	gal	gal	PROPN
easat-9472	85	28	-	-	PUNCT
easat-9472	85	29	oz	oz	X
easat-9472	85	30	[	[	X
easat-9472	85	31	24	24	NUM
easat-9472	85	32	]	]	PUNCT
easat-9472	85	33	.	.	PUNCT
easat-9472	86	1	hsu	hsu	PROPN
easat-9472	86	2	and	and	CCONJ
easat-9472	86	3	chen	chen	PROPN
easat-9472	86	4	argued	argue	VERB
easat-9472	86	5	that	that	SCONJ
easat-9472	86	6	gamification	gamification	NOUN
easat-9472	86	7	marketing	marketing	NOUN
easat-9472	86	8	campaigns	campaign	NOUN
easat-9472	86	9	deepen	deepen	VERB
easat-9472	86	10	user	user	NOUN
easat-9472	86	11	relationships	relationship	NOUN
easat-9472	86	12	by	by	ADP
easat-9472	86	13	fostering	foster	VERB
easat-9472	86	14	engagement	engagement	NOUN
easat-9472	86	15	and	and	CCONJ
easat-9472	86	16	incentivizing	incentivize	VERB
easat-9472	86	17	specific	specific	ADJ
easat-9472	86	18	behaviors	behavior	NOUN
easat-9472	86	19	hsu	hsu	PROPN
easat-9472	86	20	and	and	CCONJ
easat-9472	86	21	chen	chen	PROPN
easat-9472	87	1	[	[	X
easat-9472	87	2	25	25	NUM
easat-9472	87	3	]	]	PUNCT
easat-9472	87	4	.	.	PUNCT
easat-9472	88	1	tobon	tobon	PROPN
easat-9472	88	2	,	,	PUNCT
easat-9472	88	3	et	et	PROPN
easat-9472	88	4	al	al	PROPN
easat-9472	88	5	.	.	PUNCT
easat-9472	89	1	[	[	X
easat-9472	89	2	26	26	NUM
easat-9472	89	3	]	]	PUNCT
easat-9472	89	4	expanded	expand	VERB
easat-9472	89	5	this	this	DET
easat-9472	89	6	view	view	NOUN
easat-9472	89	7	,	,	PUNCT
easat-9472	89	8	conceptualizing	conceptualize	VERB
easat-9472	89	9	gamification	gamification	NOUN
easat-9472	89	10	as	as	ADP
easat-9472	89	11	"	"	PUNCT
easat-9472	89	12	integrating	integrate	VERB
easat-9472	89	13	game	game	NOUN
easat-9472	89	14	elements	element	NOUN
easat-9472	89	15	into	into	ADP
easat-9472	89	16	non	non	ADJ
easat-9472	89	17	-	-	ADJ
easat-9472	89	18	game	game	ADJ
easat-9472	89	19	domains	domain	NOUN
easat-9472	89	20	"	"	PUNCT
easat-9472	89	21	through	through	ADP
easat-9472	89	22	full	full	ADJ
easat-9472	89	23	-	-	PUNCT
easat-9472	89	24	fledged	fledged	ADJ
easat-9472	89	25	virtual	virtual	ADJ
easat-9472	89	26	games	game	NOUN
easat-9472	89	27	or	or	CCONJ
easat-9472	89	28	hybrid	hybrid	NOUN
easat-9472	89	29	systems	system	NOUN
easat-9472	89	30	blending	blend	VERB
easat-9472	89	31	gamified	gamifie	VERB
easat-9472	89	32	features	feature	NOUN
easat-9472	89	33	with	with	ADP
easat-9472	89	34	existing	exist	VERB
easat-9472	89	35	functionalities	functionality	NOUN
easat-9472	89	36	tobon	tobon	NOUN
easat-9472	89	37	,	,	PUNCT
easat-9472	89	38	et	et	PROPN
easat-9472	89	39	al	al	PROPN
easat-9472	89	40	.	.	PUNCT
easat-9472	90	1	[	[	X
easat-9472	90	2	26	26	NUM
easat-9472	90	3	]	]	PUNCT
easat-9472	90	4	.	.	PUNCT
easat-9472	91	1	kühnbach	kühnbach	PROPN
easat-9472	91	2	,	,	PUNCT
easat-9472	91	3	et	et	PROPN
easat-9472	91	4	al	al	PROPN
easat-9472	91	5	.	.	PUNCT
easat-9472	92	1	[	[	X
easat-9472	92	2	27	27	NUM
easat-9472	92	3	]	]	SYM
easat-9472	92	4	defined	define	VERB
easat-9472	92	5	gamification	gamification	NOUN
easat-9472	92	6	through	through	ADP
easat-9472	92	7	an	an	DET
easat-9472	92	8	experiential	experiential	ADJ
easat-9472	92	9	lens	lens	NOUN
easat-9472	92	10	as	as	ADP
easat-9472	92	11	"	"	PUNCT
easat-9472	92	12	augmenting	augment	VERB
easat-9472	92	13	non	non	ADJ
easat-9472	92	14	-	-	ADJ
easat-9472	92	15	game	game	ADJ
easat-9472	92	16	entities	entity	NOUN
easat-9472	92	17	with	with	ADP
easat-9472	92	18	game	game	NOUN
easat-9472	92	19	elements	element	NOUN
easat-9472	92	20	to	to	PART
easat-9472	92	21	evoke	evoke	VERB
easat-9472	92	22	a	a	DET
easat-9472	92	23	game	game	NOUN
easat-9472	92	24	-	-	PUNCT
easat-9472	92	25	like	like	ADJ
easat-9472	92	26	experience	experience	NOUN
easat-9472	92	27	"	"	PUNCT
easat-9472	93	1	[	[	X
easat-9472	93	2	27	27	NUM
easat-9472	93	3	]	]	PUNCT
easat-9472	93	4	.	.	PUNCT
easat-9472	94	1	2.4	2.4	NUM
easat-9472	94	2	.	.	PUNCT
easat-9472	95	1	network	network	NOUN
easat-9472	95	2	social	social	ADJ
easat-9472	95	3	capital	capital	NOUN
easat-9472	95	4	network	network	NOUN
easat-9472	95	5	social	social	ADJ
easat-9472	95	6	capital	capital	NOUN
easat-9472	95	7	(	(	PUNCT
easat-9472	95	8	nsc	nsc	PROPN
easat-9472	95	9	)	)	PUNCT
easat-9472	95	10	,	,	PUNCT
easat-9472	95	11	while	while	SCONJ
easat-9472	95	12	rooted	root	VERB
easat-9472	95	13	in	in	ADP
easat-9472	95	14	traditional	traditional	ADJ
easat-9472	95	15	social	social	ADJ
easat-9472	95	16	capital	capital	NOUN
easat-9472	95	17	theory	theory	NOUN
easat-9472	95	18	,	,	PUNCT
easat-9472	95	19	represents	represent	VERB
easat-9472	95	20	a	a	DET
easat-9472	95	21	distinct	distinct	ADJ
easat-9472	95	22	conceptual	conceptual	ADJ
easat-9472	95	23	evolution	evolution	NOUN
easat-9472	95	24	.	.	PUNCT
easat-9472	96	1	traditional	traditional	ADJ
easat-9472	96	2	social	social	ADJ
easat-9472	96	3	capital	capital	NOUN
easat-9472	96	4	refers	refer	VERB
easat-9472	96	5	to	to	ADP
easat-9472	96	6	socially	socially	ADV
easat-9472	96	7	structured	structured	ADJ
easat-9472	96	8	resources	resource	NOUN
easat-9472	96	9	embedded	embed	VERB
easat-9472	96	10	in	in	ADP
easat-9472	96	11	interpersonal	interpersonal	ADJ
easat-9472	96	12	relationships	relationship	NOUN
easat-9472	96	13	that	that	SCONJ
easat-9472	96	14	individuals	individual	NOUN
easat-9472	96	15	can	can	AUX
easat-9472	96	16	mobilize	mobilize	VERB
easat-9472	96	17	to	to	PART
easat-9472	96	18	facilitate	facilitate	VERB
easat-9472	96	19	actions	action	NOUN
easat-9472	96	20	or	or	CCONJ
easat-9472	96	21	achieve	achieve	VERB
easat-9472	96	22	goals	goal	NOUN
easat-9472	96	23	[	[	X
easat-9472	96	24	28	28	NUM
easat-9472	96	25	]	]	PUNCT
easat-9472	96	26	.	.	PUNCT
easat-9472	97	1	in	in	ADP
easat-9472	97	2	contrast	contrast	NOUN
easat-9472	97	3	,	,	PUNCT
easat-9472	97	4	ellison	ellison	PROPN
easat-9472	97	5	et	et	PROPN
easat-9472	97	6	al	al	PROPN
easat-9472	97	7	.	.	PROPN
easat-9472	97	8	nsc	nsc	PROPN
easat-9472	97	9	encompasses	encompass	VERB
easat-9472	97	10	both	both	DET
easat-9472	97	11	offline	offline	ADJ
easat-9472	97	12	social	social	ADJ
easat-9472	97	13	ties	tie	NOUN
easat-9472	97	14	and	and	CCONJ
easat-9472	97	15	novel	novel	ADJ
easat-9472	97	16	digital	digital	ADJ
easat-9472	97	17	connections	connection	NOUN
easat-9472	97	18	formed	form	VERB
easat-9472	97	19	through	through	ADP
easat-9472	97	20	pervasive	pervasive	ADJ
easat-9472	97	21	information	information	NOUN
easat-9472	97	22	technology	technology	NOUN
easat-9472	97	23	,	,	PUNCT
easat-9472	97	24	enabling	enable	VERB
easat-9472	97	25	access	access	NOUN
easat-9472	97	26	to	to	ADP
easat-9472	97	27	resources	resource	NOUN
easat-9472	97	28	(	(	PUNCT
easat-9472	97	29	e.g.	e.g.	ADV
easat-9472	97	30	,	,	PUNCT
easat-9472	97	31	information	information	NOUN
easat-9472	97	32	,	,	PUNCT
easat-9472	97	33	influence	influence	NOUN
easat-9472	97	34	)	)	PUNCT
easat-9472	97	35	ellison	ellison	PROPN
easat-9472	97	36	,	,	PUNCT
easat-9472	97	37	et	et	PROPN
easat-9472	97	38	al	al	PROPN
easat-9472	97	39	.	.	PUNCT
easat-9472	98	1	[	[	X
easat-9472	98	2	29	29	NUM
easat-9472	98	3	]	]	PUNCT
easat-9472	98	4	.	.	PUNCT
easat-9472	99	1	spottswood	spottswood	NOUN
easat-9472	99	2	and	and	CCONJ
easat-9472	99	3	wohn	wohn	PROPN
easat-9472	100	1	[	[	X
easat-9472	100	2	30	30	NUM
easat-9472	100	3	]	]	X
easat-9472	100	4	define	define	NOUN
easat-9472	100	5	nsc	nsc	PROPN
easat-9472	100	6	as	as	ADP
easat-9472	100	7	"	"	PUNCT
easat-9472	100	8	social	social	ADJ
easat-9472	100	9	capital	capital	NOUN
easat-9472	100	10	emerging	emerge	VERB
easat-9472	100	11	from	from	ADP
easat-9472	100	12	widespread	widespread	ADJ
easat-9472	100	13	it	it	PRON
easat-9472	100	14	adoption	adoption	NOUN
easat-9472	100	15	,	,	PUNCT
easat-9472	100	16	empowering	empower	VERB
easat-9472	100	17	individuals	individual	NOUN
easat-9472	100	18	to	to	PART
easat-9472	100	19	acquire	acquire	VERB
easat-9472	100	20	resources	resource	NOUN
easat-9472	100	21	through	through	ADP
easat-9472	100	22	networked	networked	ADJ
easat-9472	100	23	interactions	interaction	NOUN
easat-9472	100	24	"	"	PUNCT
easat-9472	100	25	885	885	NUM
easat-9472	100	26	edelweiss	edelweiss	PROPN
easat-9472	100	27	applied	apply	VERB
easat-9472	100	28	science	science	NOUN
easat-9472	100	29	and	and	CCONJ
easat-9472	100	30	technology	technology	NOUN
easat-9472	100	31	issn	issn	PROPN
easat-9472	100	32	:	:	PUNCT
easat-9472	100	33	2576	2576	NUM
easat-9472	100	34	-	-	SYM
easat-9472	100	35	8484	8484	NUM
easat-9472	100	36	vol	vol	NOUN
easat-9472	100	37	.	.	PROPN
easat-9472	101	1	9	9	NUM
easat-9472	101	2	,	,	PUNCT
easat-9472	101	3	no	no	INTJ
easat-9472	101	4	.	.	NOUN
easat-9472	101	5	8	8	NUM
easat-9472	101	6	:	:	PUNCT
easat-9472	101	7	882	882	NUM
easat-9472	101	8	-	-	SYM
easat-9472	101	9	897	897	NUM
easat-9472	101	10	,	,	PUNCT
easat-9472	101	11	2025	2025	NUM
easat-9472	101	12	doi	doi	NOUN
easat-9472	101	13	:	:	PUNCT
easat-9472	101	14	10.55214/2576	10.55214/2576	NUM
easat-9472	101	15	-	-	SYM
easat-9472	101	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	101	17	©	©	ADP
easat-9472	101	18	2025	2025	NUM
easat-9472	101	19	by	by	ADP
easat-9472	101	20	the	the	DET
easat-9472	101	21	authors	author	NOUN
easat-9472	101	22	;	;	PUNCT
easat-9472	101	23	licensee	licensee	PROPN
easat-9472	101	24	learning	learning	NOUN
easat-9472	101	25	gate	gate	NOUN
easat-9472	102	1	[	[	X
easat-9472	102	2	30	30	NUM
easat-9472	102	3	]	]	PUNCT
easat-9472	102	4	.	.	PUNCT
easat-9472	103	1	this	this	DET
easat-9472	103	2	framework	framework	NOUN
easat-9472	103	3	is	be	AUX
easat-9472	103	4	particularly	particularly	ADV
easat-9472	103	5	relevant	relevant	ADJ
easat-9472	103	6	in	in	ADP
easat-9472	103	7	online	online	ADJ
easat-9472	103	8	brand	brand	NOUN
easat-9472	103	9	communities	community	NOUN
easat-9472	103	10	,	,	PUNCT
easat-9472	103	11	where	where	SCONJ
easat-9472	103	12	consumers	consumer	NOUN
easat-9472	103	13	gather	gather	VERB
easat-9472	103	14	,	,	PUNCT
easat-9472	103	15	share	share	NOUN
easat-9472	103	16	,	,	PUNCT
easat-9472	103	17	and	and	CCONJ
easat-9472	103	18	interact	interact	VERB
easat-9472	103	19	with	with	ADP
easat-9472	103	20	brand	brand	NOUN
easat-9472	103	21	-	-	PUNCT
easat-9472	103	22	related	relate	VERB
easat-9472	103	23	information	information	NOUN
easat-9472	103	24	,	,	PUNCT
easat-9472	103	25	constructing	construct	VERB
easat-9472	103	26	social	social	ADJ
easat-9472	103	27	networks	network	NOUN
easat-9472	103	28	to	to	PART
easat-9472	103	29	access	access	VERB
easat-9472	103	30	resources	resource	NOUN
easat-9472	103	31	like	like	ADP
easat-9472	103	32	information	information	NOUN
easat-9472	103	33	,	,	PUNCT
easat-9472	103	34	relationships	relationship	NOUN
easat-9472	103	35	,	,	PUNCT
easat-9472	103	36	and	and	CCONJ
easat-9472	103	37	influence	influence	NOUN
easat-9472	103	38	.	.	PUNCT
easat-9472	104	1	empirical	empirical	ADJ
easat-9472	104	2	studies	study	NOUN
easat-9472	104	3	highlight	highlight	VERB
easat-9472	104	4	nsc	nsc	PROPN
easat-9472	104	5	’s	’s	PART
easat-9472	104	6	role	role	NOUN
easat-9472	104	7	in	in	ADP
easat-9472	104	8	consumer	consumer	NOUN
easat-9472	104	9	behavior	behavior	NOUN
easat-9472	104	10	:	:	PUNCT
easat-9472	104	11	sander	sander	PROPN
easat-9472	104	12	and	and	CCONJ
easat-9472	104	13	lee	lee	PROPN
easat-9472	104	14	demonstrated	demonstrate	VERB
easat-9472	104	15	that	that	SCONJ
easat-9472	104	16	information	information	NOUN
easat-9472	104	17	interaction	interaction	NOUN
easat-9472	104	18	among	among	ADP
easat-9472	104	19	community	community	NOUN
easat-9472	104	20	members	member	NOUN
easat-9472	104	21	reduces	reduce	VERB
easat-9472	104	22	consumers’search	consumers’search	NOUN
easat-9472	104	23	costs	cost	NOUN
easat-9472	104	24	,	,	PUNCT
easat-9472	104	25	enhancing	enhance	VERB
easat-9472	104	26	brand	brand	NOUN
easat-9472	104	27	awareness	awareness	NOUN
easat-9472	104	28	and	and	CCONJ
easat-9472	104	29	perceived	perceive	VERB
easat-9472	104	30	value	value	NOUN
easat-9472	104	31	sander	sander	NOUN
easat-9472	104	32	and	and	CCONJ
easat-9472	104	33	lee	lee	PROPN
easat-9472	105	1	[	[	X
easat-9472	105	2	31	31	NUM
easat-9472	105	3	]	]	PUNCT
easat-9472	105	4	.	.	PUNCT
easat-9472	106	1	habibi	habibi	PROPN
easat-9472	106	2	,	,	PUNCT
easat-9472	106	3	et	et	PROPN
easat-9472	106	4	al	al	PROPN
easat-9472	106	5	.	.	PUNCT
easat-9472	107	1	[	[	X
easat-9472	107	2	32	32	NUM
easat-9472	107	3	]	]	PUNCT
easat-9472	107	4	conceptualize	conceptualize	VERB
easat-9472	107	5	brand	brand	NOUN
easat-9472	107	6	communities	community	NOUN
easat-9472	107	7	as	as	ADP
easat-9472	107	8	platforms	platform	NOUN
easat-9472	107	9	fulfilling	fulfil	VERB
easat-9472	107	10	members’social	members’social	ADJ
easat-9472	107	11	needs	need	NOUN
easat-9472	107	12	,	,	PUNCT
easat-9472	107	13	where	where	SCONJ
easat-9472	107	14	activities	activity	NOUN
easat-9472	107	15	like	like	ADP
easat-9472	107	16	knowledge	knowledge	NOUN
easat-9472	107	17	sharing	sharing	NOUN
easat-9472	107	18	,	,	PUNCT
easat-9472	107	19	opinion	opinion	NOUN
easat-9472	107	20	exchange	exchange	NOUN
easat-9472	107	21	,	,	PUNCT
easat-9472	107	22	and	and	CCONJ
easat-9472	107	23	content	content	NOUN
easat-9472	107	24	engagement	engagement	NOUN
easat-9472	107	25	(	(	PUNCT
easat-9472	107	26	e.g.	e.g.	ADV
easat-9472	107	27	,	,	PUNCT
easat-9472	107	28	likes	like	NOUN
easat-9472	107	29	,	,	PUNCT
easat-9472	107	30	retweets	retweet	NOUN
easat-9472	107	31	)	)	PUNCT
easat-9472	107	32	elevate	elevate	VERB
easat-9472	107	33	members’status	members’status	ADJ
easat-9472	107	34	,	,	PUNCT
easat-9472	107	35	influence	influence	NOUN
easat-9472	107	36	,	,	PUNCT
easat-9472	107	37	and	and	CCONJ
easat-9472	107	38	even	even	ADV
easat-9472	107	39	position	position	VERB
easat-9472	107	40	them	they	PRON
easat-9472	107	41	as	as	ADP
easat-9472	107	42	opinion	opinion	NOUN
easat-9472	107	43	leaders	leader	NOUN
easat-9472	107	44	habibi	habibi	PROPN
easat-9472	107	45	,	,	PUNCT
easat-9472	107	46	et	et	PROPN
easat-9472	107	47	al	al	PROPN
easat-9472	107	48	.	.	PUNCT
easat-9472	108	1	[	[	X
easat-9472	108	2	32	32	NUM
easat-9472	108	3	]	]	PUNCT
easat-9472	108	4	.	.	PUNCT
easat-9472	109	1	dermawan	dermawan	NOUN
easat-9472	109	2	,	,	PUNCT
easat-9472	109	3	et	et	PROPN
easat-9472	109	4	al	al	PROPN
easat-9472	109	5	.	.	PUNCT
easat-9472	110	1	[	[	X
easat-9472	110	2	33	33	NUM
easat-9472	110	3	]	]	PUNCT
easat-9472	110	4	applied	apply	VERB
easat-9472	110	5	social	social	ADJ
easat-9472	110	6	capital	capital	NOUN
easat-9472	110	7	theory	theory	NOUN
easat-9472	110	8	to	to	ADP
easat-9472	110	9	online	online	PROPN
easat-9472	110	10	group	group	NOUN
easat-9472	110	11	buying	buying	NOUN
easat-9472	110	12	,	,	PUNCT
easat-9472	110	13	showing	show	VERB
easat-9472	110	14	that	that	SCONJ
easat-9472	110	15	nsc	nsc	PROPN
easat-9472	110	16	positively	positively	ADV
easat-9472	110	17	drives	drive	VERB
easat-9472	110	18	sustained	sustain	VERB
easat-9472	110	19	participation	participation	NOUN
easat-9472	110	20	in	in	ADP
easat-9472	110	21	such	such	ADJ
easat-9472	110	22	platforms	platform	NOUN
easat-9472	111	1	[	[	X
easat-9472	111	2	33	33	NUM
easat-9472	111	3	]	]	PUNCT
easat-9472	111	4	.	.	PUNCT
easat-9472	112	1	2.5	2.5	NUM
easat-9472	112	2	.	.	PUNCT
easat-9472	113	1	fear	fear	NOUN
easat-9472	113	2	of	of	ADP
easat-9472	113	3	missing	miss	VERB
easat-9472	113	4	out	out	ADP
easat-9472	113	5	the	the	DET
easat-9472	113	6	term	term	NOUN
easat-9472	113	7	fear	fear	NOUN
easat-9472	113	8	of	of	ADP
easat-9472	113	9	missing	miss	VERB
easat-9472	113	10	out	out	ADP
easat-9472	113	11	(	(	PUNCT
easat-9472	113	12	fomo	fomo	NOUN
easat-9472	113	13	)	)	PUNCT
easat-9472	113	14	was	be	AUX
easat-9472	113	15	first	first	ADV
easat-9472	113	16	proposed	propose	VERB
easat-9472	113	17	by	by	ADP
easat-9472	113	18	herman	herman	PROPN
easat-9472	113	19	[	[	X
easat-9472	113	20	34	34	NUM
easat-9472	113	21	]	]	PUNCT
easat-9472	113	22	who	who	PRON
easat-9472	113	23	believes	believe	VERB
easat-9472	113	24	that	that	SCONJ
easat-9472	113	25	the	the	DET
easat-9472	113	26	fear	fear	NOUN
easat-9472	113	27	of	of	ADP
easat-9472	113	28	missing	miss	VERB
easat-9472	113	29	out	out	ADP
easat-9472	113	30	is	be	AUX
easat-9472	113	31	an	an	DET
easat-9472	113	32	important	important	ADJ
easat-9472	113	33	factor	factor	NOUN
easat-9472	113	34	in	in	ADP
easat-9472	113	35	maintaining	maintain	VERB
easat-9472	113	36	the	the	DET
easat-9472	113	37	brand	brand	NOUN
easat-9472	113	38	effect	effect	NOUN
easat-9472	113	39	and	and	CCONJ
easat-9472	113	40	influencing	influence	VERB
easat-9472	113	41	the	the	DET
easat-9472	113	42	psychology	psychology	NOUN
easat-9472	113	43	of	of	ADP
easat-9472	113	44	consumers	consumer	NOUN
easat-9472	113	45	so	so	SCONJ
easat-9472	113	46	as	as	SCONJ
easat-9472	113	47	to	to	PART
easat-9472	113	48	stimulate	stimulate	VERB
easat-9472	113	49	individuals	individual	NOUN
easat-9472	113	50	to	to	PART
easat-9472	113	51	spend	spend	VERB
easat-9472	113	52	money	money	NOUN
easat-9472	113	53	herman	herman	NOUN
easat-9472	114	1	[	[	X
easat-9472	114	2	34	34	NUM
easat-9472	114	3	]	]	PUNCT
easat-9472	114	4	.	.	PUNCT
easat-9472	115	1	akbari	akbari	PROPN
easat-9472	115	2	,	,	PUNCT
easat-9472	115	3	et	et	PROPN
easat-9472	115	4	al	al	PROPN
easat-9472	115	5	.	.	PUNCT
easat-9472	116	1	[	[	X
easat-9472	116	2	35	35	NUM
easat-9472	116	3	]	]	SYM
easat-9472	116	4	define	define	NOUN
easat-9472	116	5	fomo	fomo	NOUN
easat-9472	116	6	as	as	ADP
easat-9472	116	7	"	"	PUNCT
easat-9472	116	8	the	the	DET
easat-9472	116	9	anxiety	anxiety	NOUN
easat-9472	116	10	individuals	individual	NOUN
easat-9472	116	11	anticipate	anticipate	VERB
easat-9472	116	12	about	about	ADP
easat-9472	116	13	potential	potential	ADJ
easat-9472	116	14	future	future	ADJ
easat-9472	116	15	regrets	regret	NOUN
easat-9472	116	16	"	"	PUNCT
easat-9472	116	17	,	,	PUNCT
easat-9472	116	18	positing	posit	VERB
easat-9472	116	19	that	that	SCONJ
easat-9472	116	20	it	it	PRON
easat-9472	116	21	permeates	permeate	VERB
easat-9472	116	22	all	all	DET
easat-9472	116	23	aspects	aspect	NOUN
easat-9472	116	24	of	of	ADP
easat-9472	116	25	life	life	NOUN
easat-9472	116	26	,	,	PUNCT
easat-9472	116	27	including	include	VERB
easat-9472	116	28	fears	fear	NOUN
easat-9472	116	29	of	of	ADP
easat-9472	116	30	missing	miss	VERB
easat-9472	116	31	beneficial	beneficial	ADJ
easat-9472	116	32	social	social	ADJ
easat-9472	116	33	activities	activity	NOUN
easat-9472	116	34	,	,	PUNCT
easat-9472	116	35	investment	investment	NOUN
easat-9472	116	36	opportunities	opportunity	NOUN
easat-9472	116	37	,	,	PUNCT
easat-9472	116	38	or	or	CCONJ
easat-9472	116	39	novel	novel	ADJ
easat-9472	116	40	experiences	experience	NOUN
easat-9472	116	41	[	[	X
easat-9472	116	42	35	35	NUM
easat-9472	116	43	]	]	PUNCT
easat-9472	116	44	.	.	PUNCT
easat-9472	117	1	in	in	ADP
easat-9472	117	2	consumption	consumption	NOUN
easat-9472	117	3	scenarios	scenario	NOUN
easat-9472	117	4	,	,	PUNCT
easat-9472	117	5	hodkinson	hodkinson	PROPN
easat-9472	117	6	notes	note	VERB
easat-9472	117	7	that	that	PRON
easat-9472	117	8	miss	miss	VERB
easat-9472	117	9	fear	fear	NOUN
easat-9472	117	10	can	can	AUX
easat-9472	117	11	evolve	evolve	VERB
easat-9472	117	12	into	into	ADP
easat-9472	117	13	the	the	DET
easat-9472	117	14	fear	fear	NOUN
easat-9472	117	15	of	of	ADP
easat-9472	117	16	missing	miss	VERB
easat-9472	117	17	out	out	ADP
easat-9472	117	18	on	on	ADP
easat-9472	117	19	other	other	ADJ
easat-9472	117	20	values	value	NOUN
easat-9472	117	21	represented	represent	VERB
easat-9472	117	22	by	by	ADP
easat-9472	117	23	goods	good	NOUN
easat-9472	117	24	,	,	PUNCT
easat-9472	117	25	arguing	argue	VERB
easat-9472	117	26	that	that	SCONJ
easat-9472	117	27	miss	miss	VERB
easat-9472	117	28	fear	fear	NOUN
easat-9472	117	29	can	can	AUX
easat-9472	117	30	be	be	AUX
easat-9472	117	31	applied	apply	VERB
easat-9472	117	32	as	as	ADP
easat-9472	117	33	a	a	DET
easat-9472	117	34	claim	claim	NOUN
easat-9472	117	35	in	in	ADP
easat-9472	117	36	commercial	commercial	ADJ
easat-9472	117	37	advertising	advertising	NOUN
easat-9472	117	38	,	,	PUNCT
easat-9472	117	39	due	due	ADP
easat-9472	117	40	to	to	ADP
easat-9472	117	41	the	the	DET
easat-9472	117	42	fact	fact	NOUN
easat-9472	117	43	that	that	SCONJ
easat-9472	117	44	when	when	SCONJ
easat-9472	117	45	an	an	DET
easat-9472	117	46	individual	individual	NOUN
easat-9472	117	47	sees	see	VERB
easat-9472	117	48	someone	someone	PRON
easat-9472	117	49	else	else	ADV
easat-9472	117	50	's	's	PART
easat-9472	117	51	consumption	consumption	NOUN
easat-9472	117	52	activity	activity	NOUN
easat-9472	117	53	there	there	PRON
easat-9472	117	54	will	will	AUX
easat-9472	117	55	be	be	AUX
easat-9472	117	56	a	a	DET
easat-9472	117	57	generalized	generalized	ADJ
easat-9472	117	58	concern	concern	NOUN
easat-9472	117	59	that	that	SCONJ
easat-9472	117	60	others	other	NOUN
easat-9472	117	61	may	may	AUX
easat-9472	117	62	have	have	AUX
easat-9472	117	63	the	the	DET
easat-9472	117	64	beneficial	beneficial	ADJ
easat-9472	117	65	experience	experience	NOUN
easat-9472	117	66	that	that	PRON
easat-9472	117	67	he	he	PRON
easat-9472	117	68	or	or	CCONJ
easat-9472	117	69	she	she	PRON
easat-9472	117	70	is	be	AUX
easat-9472	117	71	missing	miss	VERB
easat-9472	117	72	out	out	ADP
easat-9472	117	73	on	on	ADP
easat-9472	117	74	[	[	X
easat-9472	117	75	36	36	NUM
easat-9472	117	76	]	]	PUNCT
easat-9472	117	77	.	.	PUNCT
easat-9472	118	1	a	a	DET
easat-9472	118	2	perceived	perceive	VERB
easat-9472	118	3	inability	inability	NOUN
easat-9472	118	4	to	to	PART
easat-9472	118	5	successfully	successfully	ADV
easat-9472	118	6	purchase	purchase	VERB
easat-9472	118	7	scarce	scarce	ADJ
easat-9472	118	8	goods	good	NOUN
easat-9472	118	9	(	(	PUNCT
easat-9472	118	10	limited	limited	ADJ
easat-9472	118	11	-	-	PUNCT
easat-9472	118	12	time	time	NOUN
easat-9472	118	13	and	and	CCONJ
easat-9472	118	14	limited	limited	ADJ
easat-9472	118	15	-	-	PUNCT
easat-9472	118	16	quantity	quantity	NOUN
easat-9472	118	17	goods	good	NOUN
easat-9472	118	18	)	)	PUNCT
easat-9472	118	19	in	in	ADP
easat-9472	118	20	a	a	DET
easat-9472	118	21	scarcity	scarcity	NOUN
easat-9472	118	22	promotion	promotion	NOUN
easat-9472	118	23	situation	situation	NOUN
easat-9472	118	24	would	would	AUX
easat-9472	118	25	be	be	AUX
easat-9472	118	26	a	a	DET
easat-9472	118	27	threat	threat	NOUN
easat-9472	118	28	to	to	ADP
easat-9472	118	29	selfconcept	selfconcept	NOUN
easat-9472	118	30	and	and	CCONJ
easat-9472	118	31	self	self	NOUN
easat-9472	118	32	-	-	PUNCT
easat-9472	118	33	worth	worth	NOUN
easat-9472	118	34	dogan	dogan	PROPN
easat-9472	119	1	[	[	X
easat-9472	119	2	36	36	NUM
easat-9472	119	3	]	]	PUNCT
easat-9472	119	4	.	.	PUNCT
easat-9472	120	1	zhang	zhang	PROPN
easat-9472	120	2	,	,	PUNCT
easat-9472	120	3	et	et	PROPN
easat-9472	120	4	al	al	PROPN
easat-9472	120	5	.	.	PUNCT
easat-9472	121	1	[	[	X
easat-9472	121	2	37	37	NUM
easat-9472	121	3	]	]	PUNCT
easat-9472	121	4	based	base	VERB
easat-9472	121	5	on	on	ADP
easat-9472	121	6	self	self	NOUN
easat-9472	121	7	-	-	PUNCT
easat-9472	121	8	concept	concept	NOUN
easat-9472	121	9	theory	theory	NOUN
easat-9472	121	10	,	,	PUNCT
easat-9472	121	11	stated	state	VERB
easat-9472	121	12	that	that	SCONJ
easat-9472	121	13	the	the	DET
easat-9472	121	14	dimensions	dimension	NOUN
easat-9472	121	15	of	of	ADP
easat-9472	121	16	missing	miss	VERB
easat-9472	121	17	out	out	ADP
easat-9472	121	18	fear	fear	NOUN
easat-9472	121	19	should	should	AUX
easat-9472	121	20	include	include	VERB
easat-9472	121	21	both	both	DET
easat-9472	121	22	personal	personal	ADJ
easat-9472	121	23	missing	miss	VERB
easat-9472	121	24	out	out	ADP
easat-9472	121	25	fear	fear	NOUN
easat-9472	121	26	and	and	CCONJ
easat-9472	121	27	social	social	ADJ
easat-9472	121	28	missing	miss	VERB
easat-9472	121	29	out	out	ADP
easat-9472	121	30	fear	fear	NOUN
easat-9472	121	31	,	,	PUNCT
easat-9472	121	32	that	that	ADV
easat-9472	121	33	is	is	ADV
easat-9472	121	34	,	,	PUNCT
easat-9472	121	35	an	an	DET
easat-9472	121	36	individual	individual	NOUN
easat-9472	121	37	's	's	PART
easat-9472	121	38	fear	fear	NOUN
easat-9472	121	39	of	of	ADP
easat-9472	121	40	missing	miss	VERB
easat-9472	121	41	out	out	ADP
easat-9472	121	42	on	on	ADP
easat-9472	121	43	an	an	DET
easat-9472	121	44	experience	experience	NOUN
easat-9472	121	45	that	that	PRON
easat-9472	121	46	could	could	AUX
easat-9472	121	47	help	help	VERB
easat-9472	121	48	the	the	DET
easat-9472	121	49	individual	individual	NOUN
easat-9472	121	50	to	to	PART
easat-9472	121	51	maintain	maintain	VERB
easat-9472	121	52	or	or	CCONJ
easat-9472	121	53	enhance	enhance	VERB
easat-9472	121	54	their	their	PRON
easat-9472	121	55	private	private	ADJ
easat-9472	121	56	or	or	CCONJ
easat-9472	121	57	social	social	ADJ
easat-9472	121	58	selves	self	NOUN
easat-9472	121	59	through	through	ADP
easat-9472	121	60	an	an	DET
easat-9472	121	61	experience	experience	NOUN
easat-9472	121	62	[	[	X
easat-9472	121	63	37	37	NUM
easat-9472	121	64	]	]	SYM
easat-9472	121	65	.	.	PUNCT
easat-9472	122	1	2.6	2.6	NUM
easat-9472	122	2	.	.	PUNCT
easat-9472	123	1	the	the	DET
easat-9472	123	2	relationship	relationship	NOUN
easat-9472	123	3	between	between	ADP
easat-9472	123	4	gamification	gamification	NOUN
easat-9472	123	5	marketing	marketing	NOUN
easat-9472	123	6	and	and	CCONJ
easat-9472	123	7	brand	brand	NOUN
easat-9472	123	8	stickiness	stickiness	NOUN
easat-9472	123	9	gamification	gamification	NOUN
easat-9472	123	10	marketing	marketing	NOUN
easat-9472	123	11	can	can	AUX
easat-9472	123	12	achieve	achieve	VERB
easat-9472	123	13	an	an	DET
easat-9472	123	14	effective	effective	ADJ
easat-9472	123	15	increase	increase	NOUN
easat-9472	123	16	in	in	ADP
easat-9472	123	17	user	user	NOUN
easat-9472	123	18	stickiness	stickiness	NOUN
easat-9472	123	19	by	by	ADP
easat-9472	123	20	attracting	attract	VERB
easat-9472	123	21	users	user	NOUN
easat-9472	123	22	to	to	PART
easat-9472	123	23	actively	actively	ADV
easat-9472	123	24	participate	participate	VERB
easat-9472	123	25	in	in	ADP
easat-9472	123	26	the	the	DET
easat-9472	123	27	company	company	NOUN
easat-9472	123	28	’s	’s	PART
easat-9472	123	29	marketing	marketing	NOUN
easat-9472	123	30	efforts	effort	NOUN
easat-9472	123	31	.	.	PUNCT
easat-9472	124	1	grammenos	grammenos	PROPN
easat-9472	124	2	,	,	PUNCT
easat-9472	124	3	et	et	PROPN
easat-9472	124	4	al	al	PROPN
easat-9472	124	5	.	.	PUNCT
easat-9472	125	1	[	[	X
easat-9472	125	2	38	38	NUM
easat-9472	125	3	]	]	PUNCT
easat-9472	125	4	demonstrated	demonstrate	VERB
easat-9472	125	5	that	that	SCONJ
easat-9472	125	6	advertisement	advertisement	NOUN
easat-9472	125	7	games	game	NOUN
easat-9472	125	8	are	be	AUX
easat-9472	125	9	an	an	DET
easat-9472	125	10	effective	effective	ADJ
easat-9472	125	11	way	way	NOUN
easat-9472	125	12	to	to	PART
easat-9472	125	13	promote	promote	VERB
easat-9472	125	14	product	product	NOUN
easat-9472	125	15	promotions	promotion	NOUN
easat-9472	125	16	or	or	CCONJ
easat-9472	125	17	branding	branding	NOUN
easat-9472	125	18	,	,	PUNCT
easat-9472	125	19	and	and	CCONJ
easat-9472	125	20	that	that	SCONJ
easat-9472	125	21	consumers	consumer	NOUN
easat-9472	125	22	can	can	AUX
easat-9472	125	23	derive	derive	VERB
easat-9472	125	24	pleasure	pleasure	NOUN
easat-9472	125	25	from	from	ADP
easat-9472	125	26	them	they	PRON
easat-9472	125	27	.	.	PUNCT
easat-9472	126	1	gamification	gamification	NOUN
easat-9472	126	2	can	can	AUX
easat-9472	126	3	also	also	ADV
easat-9472	126	4	encourage	encourage	VERB
easat-9472	126	5	users	user	NOUN
easat-9472	126	6	to	to	PART
easat-9472	126	7	participate	participate	VERB
easat-9472	126	8	in	in	ADP
easat-9472	126	9	marketing	marketing	NOUN
easat-9472	126	10	activities	activity	NOUN
easat-9472	126	11	at	at	ADP
easat-9472	126	12	a	a	DET
easat-9472	126	13	lower	low	ADJ
easat-9472	126	14	cost	cost	NOUN
easat-9472	126	15	,	,	PUNCT
easat-9472	126	16	increase	increase	VERB
easat-9472	126	17	user	user	NOUN
easat-9472	126	18	stickiness	stickiness	NOUN
easat-9472	126	19	,	,	PUNCT
easat-9472	126	20	and	and	CCONJ
easat-9472	126	21	achieve	achieve	VERB
easat-9472	126	22	the	the	DET
easat-9472	126	23	enterprise	enterprise	NOUN
easat-9472	126	24	’s	’s	PART
easat-9472	126	25	marketing	marketing	NOUN
easat-9472	126	26	objectives	objective	NOUN
easat-9472	126	27	grammenos	grammeno	NOUN
easat-9472	126	28	,	,	PUNCT
easat-9472	126	29	et	et	PROPN
easat-9472	126	30	al	al	PROPN
easat-9472	126	31	.	.	PUNCT
easat-9472	127	1	[	[	X
easat-9472	127	2	38	38	NUM
easat-9472	127	3	]	]	PUNCT
easat-9472	127	4	.conaway	.conaway	PUNCT
easat-9472	128	1	and	and	CCONJ
easat-9472	128	2	garay	garay	NOUN
easat-9472	128	3	take	take	VERB
easat-9472	128	4	the	the	DET
easat-9472	128	5	enterprise	enterprise	NOUN
easat-9472	128	6	website	website	NOUN
easat-9472	128	7	as	as	ADP
easat-9472	128	8	the	the	DET
easat-9472	128	9	object	object	NOUN
easat-9472	128	10	of	of	ADP
easat-9472	128	11	study	study	NOUN
easat-9472	128	12	,	,	PUNCT
easat-9472	128	13	pointing	point	VERB
easat-9472	128	14	out	out	ADP
easat-9472	128	15	that	that	SCONJ
easat-9472	128	16	the	the	DET
easat-9472	128	17	enterprise	enterprise	NOUN
easat-9472	128	18	can	can	AUX
easat-9472	128	19	flexibly	flexibly	ADV
easat-9472	128	20	use	use	VERB
easat-9472	128	21	competition	competition	NOUN
easat-9472	128	22	,	,	PUNCT
easat-9472	128	23	levels	level	NOUN
easat-9472	128	24	,	,	PUNCT
easat-9472	128	25	medals	medal	NOUN
easat-9472	128	26	,	,	PUNCT
easat-9472	128	27	points	point	NOUN
easat-9472	128	28	,	,	PUNCT
easat-9472	128	29	rewards	reward	NOUN
easat-9472	128	30	,	,	PUNCT
easat-9472	128	31	and	and	CCONJ
easat-9472	128	32	other	other	ADJ
easat-9472	128	33	game	game	NOUN
easat-9472	128	34	design	design	NOUN
easat-9472	128	35	elements	element	NOUN
easat-9472	128	36	to	to	PART
easat-9472	128	37	attract	attract	VERB
easat-9472	128	38	the	the	DET
easat-9472	128	39	user	user	NOUN
easat-9472	128	40	to	to	PART
easat-9472	128	41	actively	actively	ADV
easat-9472	128	42	participate	participate	VERB
easat-9472	128	43	in	in	ADP
easat-9472	128	44	marketing	marketing	NOUN
easat-9472	128	45	activities	activity	NOUN
easat-9472	128	46	,	,	PUNCT
easat-9472	128	47	and	and	CCONJ
easat-9472	128	48	realize	realize	VERB
easat-9472	128	49	the	the	DET
easat-9472	128	50	significant	significant	ADJ
easat-9472	128	51	increase	increase	NOUN
easat-9472	128	52	in	in	ADP
easat-9472	128	53	user	user	NOUN
easat-9472	128	54	stickiness	stickiness	NOUN
easat-9472	128	55	,	,	PUNCT
easat-9472	128	56	user	user	NOUN
easat-9472	128	57	loyalty	loyalty	NOUN
easat-9472	128	58	,	,	PUNCT
easat-9472	128	59	and	and	CCONJ
easat-9472	128	60	product	product	NOUN
easat-9472	128	61	sales	sale	NOUN
easat-9472	128	62	[	[	X
easat-9472	128	63	39	39	NUM
easat-9472	128	64	]	]	PUNCT
easat-9472	128	65	.	.	PUNCT
easat-9472	129	1	loyalty	loyalty	NOUN
easat-9472	129	2	,	,	PUNCT
easat-9472	129	3	and	and	CCONJ
easat-9472	129	4	product	product	NOUN
easat-9472	129	5	sales	sale	NOUN
easat-9472	129	6	.	.	PUNCT
easat-9472	130	1	berkel	berkel	PROPN
easat-9472	130	2	,	,	PUNCT
easat-9472	130	3	et	et	PROPN
easat-9472	130	4	al	al	PROPN
easat-9472	130	5	.	.	PUNCT
easat-9472	131	1	[	[	X
easat-9472	131	2	40	40	NUM
easat-9472	131	3	]	]	PUNCT
easat-9472	131	4	take	take	VERB
easat-9472	131	5	mobile	mobile	ADJ
easat-9472	131	6	app	app	NOUN
easat-9472	131	7	as	as	ADP
easat-9472	131	8	the	the	DET
easat-9472	131	9	research	research	NOUN
easat-9472	131	10	object	object	NOUN
easat-9472	131	11	,	,	PUNCT
easat-9472	131	12	and	and	CCONJ
easat-9472	131	13	argue	argue	VERB
easat-9472	131	14	that	that	SCONJ
easat-9472	131	15	gamification	gamification	NOUN
easat-9472	131	16	experience	experience	NOUN
easat-9472	131	17	can	can	AUX
easat-9472	131	18	provide	provide	VERB
easat-9472	131	19	incentives	incentive	NOUN
easat-9472	131	20	for	for	ADP
easat-9472	131	21	users	user	NOUN
easat-9472	131	22	at	at	ADP
easat-9472	131	23	a	a	DET
easat-9472	131	24	lower	low	ADJ
easat-9472	131	25	cost	cost	NOUN
easat-9472	131	26	,	,	PUNCT
easat-9472	131	27	and	and	CCONJ
easat-9472	131	28	the	the	DET
easat-9472	131	29	incentive	incentive	NOUN
easat-9472	131	30	effect	effect	NOUN
easat-9472	131	31	will	will	AUX
easat-9472	131	32	be	be	AUX
easat-9472	131	33	higher	high	ADJ
easat-9472	131	34	than	than	ADP
easat-9472	131	35	the	the	DET
easat-9472	131	36	traditional	traditional	ADJ
easat-9472	131	37	material	material	NOUN
easat-9472	131	38	incentives	incentive	NOUN
easat-9472	131	39	,	,	PUNCT
easat-9472	131	40	which	which	PRON
easat-9472	131	41	can	can	AUX
easat-9472	131	42	effectively	effectively	ADV
easat-9472	131	43	improve	improve	VERB
easat-9472	131	44	user	user	NOUN
easat-9472	131	45	engagement	engagement	NOUN
easat-9472	131	46	and	and	CCONJ
easat-9472	131	47	generate	generate	VERB
easat-9472	131	48	stronger	strong	ADJ
easat-9472	131	49	user	user	NOUN
easat-9472	131	50	stickiness	stickiness	NOUN
easat-9472	131	51	berkel	berkel	PROPN
easat-9472	131	52	,	,	PUNCT
easat-9472	131	53	et	et	PROPN
easat-9472	131	54	al	al	PROPN
easat-9472	131	55	.	.	PUNCT
easat-9472	132	1	[	[	X
easat-9472	132	2	40	40	NUM
easat-9472	132	3	]	]	PUNCT
easat-9472	132	4	.	.	PUNCT
easat-9472	133	1	ueyama	ueyama	PROPN
easat-9472	133	2	,	,	PUNCT
easat-9472	133	3	et	et	PROPN
easat-9472	133	4	al	al	PROPN
easat-9472	133	5	.	.	PUNCT
easat-9472	134	1	[	[	X
easat-9472	134	2	41	41	NUM
easat-9472	134	3	]	]	PUNCT
easat-9472	134	4	in	in	ADP
easat-9472	134	5	study	study	NOUN
easat-9472	134	6	of	of	ADP
easat-9472	134	7	people	people	NOUN
easat-9472	134	8	’s	’s	PART
easat-9472	134	9	motivation	motivation	NOUN
easat-9472	134	10	to	to	PART
easat-9472	134	11	participate	participate	VERB
easat-9472	134	12	in	in	ADP
easat-9472	134	13	gamification	gamification	NOUN
easat-9472	134	14	,	,	PUNCT
easat-9472	134	15	it	it	PRON
easat-9472	134	16	was	be	AUX
easat-9472	134	17	found	find	VERB
easat-9472	134	18	that	that	SCONJ
easat-9472	134	19	the	the	DET
easat-9472	134	20	satisfaction	satisfaction	NOUN
easat-9472	134	21	of	of	ADP
easat-9472	134	22	users	user	NOUN
easat-9472	134	23	’	'	PUNCT
easat-9472	134	24	basic	basic	ADJ
easat-9472	134	25	psychological	psychological	ADJ
easat-9472	134	26	needs	need	NOUN
easat-9472	134	27	has	have	VERB
easat-9472	134	28	a	a	DET
easat-9472	134	29	positive	positive	ADJ
easat-9472	134	30	impact	impact	NOUN
easat-9472	134	31	on	on	ADP
easat-9472	134	32	the	the	DET
easat-9472	134	33	formation	formation	NOUN
easat-9472	134	34	of	of	ADP
easat-9472	134	35	users	user	NOUN
easat-9472	134	36	’	'	PUNCT
easat-9472	134	37	internal	internal	ADJ
easat-9472	134	38	motivation	motivation	NOUN
easat-9472	134	39	ueyama	ueyama	NOUN
easat-9472	134	40	,	,	PUNCT
easat-9472	134	41	et	et	PROPN
easat-9472	134	42	al	al	PROPN
easat-9472	134	43	.	.	PUNCT
easat-9472	135	1	[	[	X
easat-9472	135	2	41	41	NUM
easat-9472	135	3	]	]	PUNCT
easat-9472	135	4	.	.	PUNCT
easat-9472	136	1	harwood	harwood	NOUN
easat-9472	136	2	and	and	CCONJ
easat-9472	136	3	garry	garry	PROPN
easat-9472	137	1	[	[	X
easat-9472	137	2	42	42	NUM
easat-9472	137	3	]	]	PUNCT
easat-9472	137	4	through	through	ADP
easat-9472	137	5	a	a	DET
easat-9472	137	6	case	case	NOUN
easat-9472	137	7	study	study	NOUN
easat-9472	137	8	of	of	ADP
easat-9472	137	9	the	the	DET
easat-9472	137	10	samsung	samsung	PROPN
easat-9472	137	11	nation	nation	PROPN
easat-9472	137	12	virtual	virtual	ADJ
easat-9472	137	13	brand	brand	NOUN
easat-9472	137	14	community	community	NOUN
easat-9472	137	15	,	,	PUNCT
easat-9472	137	16	found	find	VERB
easat-9472	137	17	that	that	SCONJ
easat-9472	137	18	the	the	DET
easat-9472	137	19	use	use	NOUN
easat-9472	137	20	of	of	ADP
easat-9472	137	21	gamification	gamification	NOUN
easat-9472	137	22	mechanisms	mechanism	NOUN
easat-9472	137	23	enables	enable	VERB
easat-9472	137	24	customers	customer	NOUN
easat-9472	137	25	to	to	PART
easat-9472	137	26	make	make	VERB
easat-9472	137	27	a	a	DET
easat-9472	137	28	positive	positive	ADJ
easat-9472	137	29	investment	investment	NOUN
easat-9472	137	30	in	in	ADP
easat-9472	137	31	the	the	DET
easat-9472	137	32	brand	brand	NOUN
easat-9472	137	33	emotionally	emotionally	ADV
easat-9472	137	34	and	and	CCONJ
easat-9472	137	35	behaviorally	behaviorally	ADV
easat-9472	137	36	,	,	PUNCT
easat-9472	137	37	and	and	CCONJ
easat-9472	137	38	at	at	ADP
easat-9472	137	39	the	the	DET
easat-9472	137	40	same	same	ADJ
easat-9472	137	41	time	time	NOUN
easat-9472	137	42	brings	bring	VERB
easat-9472	137	43	about	about	ADP
easat-9472	137	44	trust	trust	NOUN
easat-9472	137	45	,	,	PUNCT
easat-9472	137	46	commitment	commitment	NOUN
easat-9472	137	47	,	,	PUNCT
easat-9472	137	48	brand	brand	NOUN
easat-9472	137	49	fit	fit	ADJ
easat-9472	137	50	outcomes	outcome	NOUN
easat-9472	137	51	such	such	ADJ
easat-9472	137	52	as	as	ADP
easat-9472	137	53	repeat	repeat	NOUN
easat-9472	137	54	purchase	purchase	NOUN
easat-9472	137	55	and	and	CCONJ
easat-9472	137	56	increased	increase	VERB
easat-9472	137	57	interaction	interaction	NOUN
easat-9472	138	1	[	[	X
easat-9472	138	2	42	42	NUM
easat-9472	138	3	]	]	PUNCT
easat-9472	138	4	.	.	PUNCT
easat-9472	139	1	in	in	ADP
easat-9472	139	2	addition	addition	NOUN
easat-9472	139	3	,	,	PUNCT
easat-9472	139	4	according	accord	VERB
easat-9472	139	5	to	to	ADP
easat-9472	139	6	the	the	DET
easat-9472	139	7	viewpoint	viewpoint	NOUN
easat-9472	139	8	of	of	ADP
easat-9472	139	9	immersion	immersion	NOUN
easat-9472	139	10	theory	theory	NOUN
easat-9472	139	11	,	,	PUNCT
easat-9472	139	12	while	while	SCONJ
easat-9472	139	13	the	the	DET
easat-9472	139	14	user	user	NOUN
easat-9472	139	15	’s	’s	PART
easat-9472	139	16	skills	skill	NOUN
easat-9472	139	17	improve	improve	VERB
easat-9472	139	18	during	during	ADP
easat-9472	139	19	the	the	DET
easat-9472	139	20	game	game	NOUN
easat-9472	139	21	,	,	PUNCT
easat-9472	139	22	the	the	DET
easat-9472	139	23	game	game	NOUN
easat-9472	139	24	will	will	AUX
easat-9472	139	25	also	also	ADV
easat-9472	139	26	set	set	VERB
easat-9472	139	27	higher	high	ADJ
easat-9472	139	28	challenges	challenge	NOUN
easat-9472	139	29	for	for	ADP
easat-9472	139	30	the	the	DET
easat-9472	139	31	user	user	NOUN
easat-9472	139	32	,	,	PUNCT
easat-9472	139	33	so	so	SCONJ
easat-9472	139	34	that	that	SCONJ
easat-9472	139	35	the	the	DET
easat-9472	139	36	user	user	NOUN
easat-9472	139	37	will	will	AUX
easat-9472	139	38	not	not	PART
easat-9472	139	39	be	be	AUX
easat-9472	139	40	bored	bored	ADJ
easat-9472	139	41	because	because	SCONJ
easat-9472	139	42	the	the	DET
easat-9472	139	43	challenge	challenge	NOUN
easat-9472	139	44	is	be	AUX
easat-9472	139	45	too	too	ADV
easat-9472	139	46	low	low	ADJ
easat-9472	139	47	or	or	CCONJ
easat-9472	139	48	anxious	anxious	ADJ
easat-9472	139	49	because	because	SCONJ
easat-9472	139	50	of	of	ADP
easat-9472	139	51	insufficient	insufficient	ADJ
easat-9472	139	52	skills	skill	NOUN
easat-9472	139	53	,	,	PUNCT
easat-9472	139	54	but	but	CCONJ
easat-9472	139	55	will	will	AUX
easat-9472	139	56	886	886	NUM
easat-9472	139	57	edelweiss	edelweiss	PROPN
easat-9472	139	58	applied	apply	VERB
easat-9472	139	59	science	science	NOUN
easat-9472	139	60	and	and	CCONJ
easat-9472	139	61	technology	technology	NOUN
easat-9472	139	62	issn	issn	PROPN
easat-9472	139	63	:	:	PUNCT
easat-9472	139	64	2576	2576	NUM
easat-9472	139	65	-	-	SYM
easat-9472	139	66	8484	8484	NUM
easat-9472	139	67	vol	vol	NOUN
easat-9472	139	68	.	.	PROPN
easat-9472	140	1	9	9	NUM
easat-9472	140	2	,	,	PUNCT
easat-9472	140	3	no	no	INTJ
easat-9472	140	4	.	.	NOUN
easat-9472	140	5	8	8	NUM
easat-9472	140	6	:	:	PUNCT
easat-9472	140	7	882	882	NUM
easat-9472	140	8	-	-	SYM
easat-9472	140	9	897	897	NUM
easat-9472	140	10	,	,	PUNCT
easat-9472	140	11	2025	2025	NUM
easat-9472	140	12	doi	doi	NOUN
easat-9472	140	13	:	:	PUNCT
easat-9472	140	14	10.55214/2576	10.55214/2576	NUM
easat-9472	140	15	-	-	SYM
easat-9472	140	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	140	17	©	©	ADP
easat-9472	140	18	2025	2025	NUM
easat-9472	140	19	by	by	ADP
easat-9472	140	20	the	the	DET
easat-9472	140	21	authors	author	NOUN
easat-9472	140	22	;	;	PUNCT
easat-9472	140	23	licensee	licensee	PROPN
easat-9472	140	24	learning	learning	NOUN
easat-9472	140	25	gate	gate	NOUN
easat-9472	140	26	always	always	ADV
easat-9472	140	27	be	be	AUX
easat-9472	140	28	in	in	ADP
easat-9472	140	29	a	a	DET
easat-9472	140	30	state	state	NOUN
easat-9472	140	31	of	of	ADP
easat-9472	140	32	immersion	immersion	NOUN
easat-9472	140	33	because	because	SCONJ
easat-9472	140	34	of	of	ADP
easat-9472	140	35	the	the	DET
easat-9472	140	36	balance	balance	NOUN
easat-9472	140	37	of	of	ADP
easat-9472	140	38	skills	skill	NOUN
easat-9472	140	39	and	and	CCONJ
easat-9472	140	40	challenges	challenge	NOUN
easat-9472	140	41	csikszentmihalyi	csikszentmihalyi	NOUN
easat-9472	140	42	[	[	X
easat-9472	140	43	43	43	NUM
easat-9472	140	44	]	]	PUNCT
easat-9472	140	45	.	.	PUNCT
easat-9472	141	1	lee	lee	PROPN
easat-9472	141	2	,	,	PUNCT
easat-9472	141	3	et	et	PROPN
easat-9472	141	4	al	al	PROPN
easat-9472	141	5	.	.	PUNCT
easat-9472	142	1	[	[	X
easat-9472	142	2	44	44	NUM
easat-9472	142	3	]	]	PUNCT
easat-9472	142	4	studied	study	VERB
easat-9472	142	5	the	the	DET
easat-9472	142	6	ar	ar	NOUN
easat-9472	142	7	game	game	NOUN
easat-9472	142	8	pokémon	pokémon	NOUN
easat-9472	142	9	go	go	VERB
easat-9472	142	10	,	,	PUNCT
easat-9472	142	11	identifying	identify	VERB
easat-9472	142	12	that	that	DET
easat-9472	142	13	immersion	immersion	NOUN
easat-9472	142	14	,	,	PUNCT
easat-9472	142	15	challenge	challenge	NOUN
easat-9472	142	16	,	,	PUNCT
easat-9472	142	17	control	control	NOUN
easat-9472	142	18	,	,	PUNCT
easat-9472	142	19	novelty	novelty	NOUN
easat-9472	142	20	,	,	PUNCT
easat-9472	142	21	and	and	CCONJ
easat-9472	142	22	focus	focus	VERB
easat-9472	142	23	positively	positively	ADV
easat-9472	142	24	influence	influence	NOUN
easat-9472	142	25	user	user	NOUN
easat-9472	142	26	stickiness	stickiness	NOUN
easat-9472	142	27	.	.	PUNCT
easat-9472	143	1	these	these	DET
easat-9472	143	2	elements	element	NOUN
easat-9472	143	3	maintain	maintain	VERB
easat-9472	143	4	a	a	DET
easat-9472	143	5	balance	balance	NOUN
easat-9472	143	6	between	between	ADP
easat-9472	143	7	skill	skill	NOUN
easat-9472	143	8	development	development	NOUN
easat-9472	143	9	and	and	CCONJ
easat-9472	143	10	escalating	escalate	VERB
easat-9472	143	11	challenges	challenge	NOUN
easat-9472	143	12	,	,	PUNCT
easat-9472	143	13	sustaining	sustain	VERB
easat-9472	143	14	engagement	engagement	NOUN
easat-9472	143	15	[	[	X
easat-9472	143	16	44	44	NUM
easat-9472	143	17	]	]	PUNCT
easat-9472	143	18	.	.	PUNCT
easat-9472	144	1	based	base	VERB
easat-9472	144	2	on	on	ADP
easat-9472	144	3	this	this	PRON
easat-9472	144	4	,	,	PUNCT
easat-9472	144	5	this	this	DET
easat-9472	144	6	research	research	NOUN
easat-9472	144	7	hypotheses	hypothese	VERB
easat-9472	144	8	:	:	PUNCT
easat-9472	144	9	h1	h1	NOUN
easat-9472	144	10	:	:	PUNCT
easat-9472	144	11	gamification	gamification	NOUN
easat-9472	144	12	marketing	marketing	NOUN
easat-9472	144	13	positively	positively	ADV
easat-9472	144	14	affects	affect	VERB
easat-9472	144	15	brand	brand	NOUN
easat-9472	144	16	stickiness	stickiness	NOUN
easat-9472	144	17	2.7	2.7	NUM
easat-9472	144	18	.	.	PUNCT
easat-9472	145	1	the	the	DET
easat-9472	145	2	effect	effect	NOUN
easat-9472	145	3	of	of	ADP
easat-9472	145	4	network	network	NOUN
easat-9472	145	5	social	social	ADJ
easat-9472	145	6	capital	capital	NOUN
easat-9472	145	7	on	on	ADP
easat-9472	145	8	brand	brand	NOUN
easat-9472	145	9	stickiness	stickiness	PROPN
easat-9472	145	10	brand	brand	NOUN
easat-9472	145	11	community	community	NOUN
easat-9472	145	12	is	be	AUX
easat-9472	145	13	a	a	DET
easat-9472	145	14	network	network	NOUN
easat-9472	145	15	of	of	ADP
easat-9472	145	16	relationships	relationship	NOUN
easat-9472	145	17	,	,	PUNCT
easat-9472	145	18	and	and	CCONJ
easat-9472	145	19	social	social	ADJ
easat-9472	145	20	capital	capital	NOUN
easat-9472	145	21	is	be	AUX
easat-9472	145	22	the	the	DET
easat-9472	145	23	sum	sum	NOUN
easat-9472	145	24	of	of	ADP
easat-9472	145	25	actual	actual	ADJ
easat-9472	145	26	and	and	CCONJ
easat-9472	145	27	potential	potential	ADJ
easat-9472	145	28	resources	resource	NOUN
easat-9472	145	29	originating	originate	VERB
easat-9472	145	30	from	from	ADP
easat-9472	145	31	and	and	CCONJ
easat-9472	145	32	embedded	embed	VERB
easat-9472	145	33	in	in	ADP
easat-9472	145	34	the	the	DET
easat-9472	145	35	network	network	NOUN
easat-9472	145	36	of	of	ADP
easat-9472	145	37	relationships	relationship	NOUN
easat-9472	145	38	,	,	PUNCT
easat-9472	145	39	and	and	CCONJ
easat-9472	145	40	brand	brand	NOUN
easat-9472	145	41	loyalty	loyalty	NOUN
easat-9472	145	42	occurs	occur	VERB
easat-9472	145	43	only	only	ADV
easat-9472	145	44	when	when	SCONJ
easat-9472	145	45	the	the	DET
easat-9472	145	46	brand	brand	NOUN
easat-9472	145	47	brings	bring	VERB
easat-9472	145	48	concrete	concrete	ADJ
easat-9472	145	49	value	value	NOUN
easat-9472	145	50	to	to	ADP
easat-9472	145	51	the	the	DET
easat-9472	145	52	consumer	consumer	NOUN
easat-9472	145	53	.	.	PUNCT
easat-9472	146	1	dasgupta	dasgupta	PROPN
easat-9472	146	2	and	and	CCONJ
easat-9472	146	3	serageldin	serageldin	NOUN
easat-9472	146	4	argues	argue	VERB
easat-9472	146	5	that	that	SCONJ
easat-9472	146	6	brand	brand	NOUN
easat-9472	146	7	as	as	ADP
easat-9472	146	8	a	a	DET
easat-9472	146	9	historical	historical	ADJ
easat-9472	146	10	concept	concept	NOUN
easat-9472	146	11	,	,	PUNCT
easat-9472	146	12	brand	brand	NOUN
easat-9472	146	13	implies	imply	VERB
easat-9472	146	14	a	a	DET
easat-9472	146	15	kind	kind	NOUN
easat-9472	146	16	of	of	ADP
easat-9472	146	17	glue	glue	NOUN
easat-9472	146	18	that	that	PRON
easat-9472	146	19	binds	bind	VERB
easat-9472	146	20	social	social	ADJ
easat-9472	146	21	groups	group	NOUN
easat-9472	146	22	together	together	ADV
easat-9472	146	23	,	,	PUNCT
easat-9472	146	24	and	and	CCONJ
easat-9472	146	25	it	it	PRON
easat-9472	146	26	represents	represent	VERB
easat-9472	146	27	a	a	DET
easat-9472	146	28	complex	complex	ADJ
easat-9472	146	29	multidimensional	multidimensional	ADJ
easat-9472	146	30	social	social	ADJ
easat-9472	146	31	relationship	relationship	NOUN
easat-9472	146	32	dasgupta	dasgupta	NOUN
easat-9472	146	33	and	and	CCONJ
easat-9472	146	34	serageldin	serageldin	VERB
easat-9472	147	1	[	[	X
easat-9472	147	2	45	45	NUM
easat-9472	147	3	]	]	PUNCT
easat-9472	147	4	.	.	PUNCT
easat-9472	148	1	bagozzi	bagozzi	PROPN
easat-9472	148	2	and	and	CCONJ
easat-9472	148	3	dholakia	dholakia	NOUN
easat-9472	148	4	[	[	X
easat-9472	148	5	46	46	NUM
easat-9472	148	6	]	]	PUNCT
easat-9472	148	7	pointed	point	VERB
easat-9472	148	8	out	out	ADP
easat-9472	148	9	that	that	SCONJ
easat-9472	148	10	brand	brand	NOUN
easat-9472	148	11	community	community	NOUN
easat-9472	148	12	value	value	NOUN
easat-9472	148	13	is	be	AUX
easat-9472	148	14	an	an	DET
easat-9472	148	15	important	important	ADJ
easat-9472	148	16	driving	driving	NOUN
easat-9472	148	17	force	force	NOUN
easat-9472	148	18	for	for	SCONJ
easat-9472	148	19	consumers	consumer	NOUN
easat-9472	148	20	to	to	PART
easat-9472	148	21	participate	participate	VERB
easat-9472	148	22	in	in	ADP
easat-9472	148	23	the	the	DET
easat-9472	148	24	brand	brand	NOUN
easat-9472	148	25	community	community	NOUN
easat-9472	148	26	,	,	PUNCT
easat-9472	148	27	when	when	SCONJ
easat-9472	148	28	consumers	consumer	NOUN
easat-9472	148	29	get	get	VERB
easat-9472	148	30	enough	enough	ADJ
easat-9472	148	31	value	value	NOUN
easat-9472	148	32	from	from	ADP
easat-9472	148	33	the	the	DET
easat-9472	148	34	brand	brand	NOUN
easat-9472	148	35	community	community	NOUN
easat-9472	148	36	,	,	PUNCT
easat-9472	148	37	their	their	PRON
easat-9472	148	38	community	community	NOUN
easat-9472	148	39	participation	participation	NOUN
easat-9472	148	40	will	will	AUX
easat-9472	148	41	be	be	AUX
easat-9472	148	42	increased	increase	VERB
easat-9472	148	43	,	,	PUNCT
easat-9472	148	44	and	and	CCONJ
easat-9472	148	45	they	they	PRON
easat-9472	148	46	will	will	AUX
easat-9472	148	47	be	be	AUX
easat-9472	148	48	more	more	ADV
easat-9472	148	49	likely	likely	ADJ
easat-9472	148	50	to	to	PART
easat-9472	148	51	form	form	VERB
easat-9472	148	52	a	a	DET
easat-9472	148	53	community	community	NOUN
easat-9472	148	54	commitment	commitment	NOUN
easat-9472	148	55	and	and	CCONJ
easat-9472	148	56	ultimately	ultimately	ADV
easat-9472	148	57	affect	affect	VERB
easat-9472	148	58	their	their	PRON
easat-9472	148	59	brand	brand	NOUN
easat-9472	148	60	loyalty	loyalty	NOUN
easat-9472	148	61	,	,	PUNCT
easat-9472	148	62	which	which	PRON
easat-9472	148	63	will	will	AUX
easat-9472	148	64	enhance	enhance	VERB
easat-9472	148	65	the	the	DET
easat-9472	148	66	adhesion	adhesion	NOUN
easat-9472	148	67	between	between	ADP
easat-9472	148	68	consumers	consumer	NOUN
easat-9472	148	69	and	and	CCONJ
easat-9472	148	70	brands	brand	NOUN
easat-9472	148	71	bagozzi	bagozzi	NOUN
easat-9472	148	72	and	and	CCONJ
easat-9472	148	73	dholakia	dholakia	NOUN
easat-9472	148	74	[	[	X
easat-9472	148	75	46	46	NUM
easat-9472	148	76	]	]	PUNCT
easat-9472	148	77	.	.	PUNCT
easat-9472	149	1	zboja	zboja	PROPN
easat-9472	149	2	and	and	CCONJ
easat-9472	149	3	voorhees	voorhees	PROPN
easat-9472	149	4	[	[	X
easat-9472	149	5	47	47	NUM
easat-9472	149	6	]	]	PUNCT
easat-9472	149	7	showed	show	VERB
easat-9472	149	8	that	that	SCONJ
easat-9472	149	9	only	only	ADV
easat-9472	149	10	when	when	SCONJ
easat-9472	149	11	consumers	consumer	NOUN
easat-9472	149	12	feel	feel	VERB
easat-9472	149	13	the	the	DET
easat-9472	149	14	value	value	NOUN
easat-9472	149	15	of	of	ADP
easat-9472	149	16	transference	transference	NOUN
easat-9472	149	17	,	,	PUNCT
easat-9472	149	18	it	it	PRON
easat-9472	149	19	can	can	AUX
easat-9472	149	20	generate	generate	VERB
easat-9472	149	21	consumer	consumer	NOUN
easat-9472	149	22	satisfaction	satisfaction	NOUN
easat-9472	149	23	and	and	CCONJ
easat-9472	149	24	then	then	ADV
easat-9472	149	25	form	form	VERB
easat-9472	149	26	brand	brand	NOUN
easat-9472	149	27	loyalty	loyalty	NOUN
easat-9472	149	28	zboja	zboja	PROPN
easat-9472	149	29	and	and	CCONJ
easat-9472	149	30	voorhees	voorhees	PROPN
easat-9472	150	1	[	[	X
easat-9472	150	2	47	47	NUM
easat-9472	150	3	]	]	PUNCT
easat-9472	150	4	.	.	PUNCT
easat-9472	151	1	van	van	PROPN
easat-9472	151	2	durme	durme	PROPN
easat-9472	151	3	,	,	PUNCT
easat-9472	151	4	et	et	PROPN
easat-9472	151	5	al	al	PROPN
easat-9472	151	6	.	.	PUNCT
easat-9472	152	1	[	[	X
easat-9472	152	2	48	48	NUM
easat-9472	152	3	]	]	PUNCT
easat-9472	152	4	.	.	PUNCT
easat-9472	152	5	believed	believe	VERB
easat-9472	152	6	that	that	SCONJ
easat-9472	152	7	the	the	DET
easat-9472	152	8	financial	financial	ADJ
easat-9472	152	9	value	value	NOUN
easat-9472	152	10	,	,	PUNCT
easat-9472	152	11	social	social	ADJ
easat-9472	152	12	value	value	NOUN
easat-9472	152	13	,	,	PUNCT
easat-9472	152	14	image	image	NOUN
easat-9472	152	15	value	value	NOUN
easat-9472	152	16	,	,	PUNCT
easat-9472	152	17	information	information	NOUN
easat-9472	152	18	value	value	NOUN
easat-9472	152	19	and	and	CCONJ
easat-9472	152	20	entertainment	entertainment	NOUN
easat-9472	152	21	value	value	NOUN
easat-9472	152	22	of	of	ADP
easat-9472	152	23	brand	brand	NOUN
easat-9472	152	24	community	community	NOUN
easat-9472	152	25	will	will	AUX
easat-9472	152	26	effectively	effectively	ADV
easat-9472	152	27	enhance	enhance	VERB
easat-9472	152	28	the	the	DET
easat-9472	152	29	sense	sense	NOUN
easat-9472	152	30	of	of	ADP
easat-9472	152	31	community	community	NOUN
easat-9472	152	32	and	and	CCONJ
easat-9472	152	33	improve	improve	VERB
easat-9472	152	34	brand	brand	NOUN
easat-9472	152	35	loyalty	loyalty	NOUN
easat-9472	152	36	van	van	PROPN
easat-9472	152	37	durme	durme	PROPN
easat-9472	152	38	,	,	PUNCT
easat-9472	152	39	et	et	PROPN
easat-9472	152	40	al	al	PROPN
easat-9472	152	41	.	.	PUNCT
easat-9472	153	1	[	[	X
easat-9472	153	2	48	48	NUM
easat-9472	153	3	]	]	PUNCT
easat-9472	153	4	.	.	PUNCT
easat-9472	154	1	sicilia	sicilia	PROPN
easat-9472	154	2	and	and	CCONJ
easat-9472	154	3	palazón	palazón	NOUN
easat-9472	155	1	[	[	X
easat-9472	155	2	49	49	NUM
easat-9472	155	3	]	]	PUNCT
easat-9472	155	4	studied	study	VERB
easat-9472	155	5	online	online	ADJ
easat-9472	155	6	communities	community	NOUN
easat-9472	155	7	and	and	CCONJ
easat-9472	155	8	found	find	VERB
easat-9472	155	9	that	that	SCONJ
easat-9472	155	10	consumers	consumer	NOUN
easat-9472	155	11	who	who	PRON
easat-9472	155	12	obtain	obtain	VERB
easat-9472	155	13	valuable	valuable	ADJ
easat-9472	155	14	information	information	NOUN
easat-9472	155	15	or	or	CCONJ
easat-9472	155	16	perceive	perceive	VERB
easat-9472	155	17	a	a	DET
easat-9472	155	18	higher	high	ADJ
easat-9472	155	19	status	status	NOUN
easat-9472	155	20	in	in	ADP
easat-9472	155	21	the	the	DET
easat-9472	155	22	community	community	NOUN
easat-9472	155	23	are	be	AUX
easat-9472	155	24	more	more	ADV
easat-9472	155	25	likely	likely	ADJ
easat-9472	155	26	to	to	PART
easat-9472	155	27	participate	participate	VERB
easat-9472	155	28	in	in	ADP
easat-9472	155	29	community	community	NOUN
easat-9472	155	30	activities	activity	NOUN
easat-9472	155	31	and	and	CCONJ
easat-9472	155	32	become	become	VERB
easat-9472	155	33	loyal	loyal	ADJ
easat-9472	155	34	members	member	NOUN
easat-9472	155	35	of	of	ADP
easat-9472	155	36	the	the	DET
easat-9472	155	37	brand	brand	NOUN
easat-9472	155	38	sicilia	sicilia	PROPN
easat-9472	155	39	and	and	CCONJ
easat-9472	155	40	palazón	palazón	NOUN
easat-9472	156	1	[	[	X
easat-9472	156	2	49	49	NUM
easat-9472	156	3	]	]	PUNCT
easat-9472	156	4	.	.	PUNCT
easat-9472	157	1	fournier	fournier	PROPN
easat-9472	157	2	and	and	CCONJ
easat-9472	157	3	lee	lee	PROPN
easat-9472	158	1	[	[	X
easat-9472	158	2	50	50	NUM
easat-9472	158	3	]	]	PUNCT
easat-9472	158	4	pointed	point	VERB
easat-9472	158	5	out	out	ADP
easat-9472	158	6	that	that	SCONJ
easat-9472	158	7	for	for	ADP
easat-9472	158	8	online	online	ADJ
easat-9472	158	9	brand	brand	NOUN
easat-9472	158	10	communities	community	NOUN
easat-9472	158	11	,	,	PUNCT
easat-9472	158	12	the	the	DET
easat-9472	158	13	community	community	NOUN
easat-9472	158	14	value	value	NOUN
easat-9472	158	15	has	have	VERB
easat-9472	158	16	an	an	DET
easat-9472	158	17	impact	impact	NOUN
easat-9472	158	18	on	on	ADP
easat-9472	158	19	brand	brand	NOUN
easat-9472	158	20	loyalty	loyalty	NOUN
easat-9472	158	21	through	through	ADP
easat-9472	158	22	the	the	DET
easat-9472	158	23	community	community	NOUN
easat-9472	158	24	awareness	awareness	NOUN
easat-9472	158	25	fournier	fournier	NOUN
easat-9472	158	26	and	and	CCONJ
easat-9472	158	27	lee	lee	PROPN
easat-9472	159	1	[	[	X
easat-9472	159	2	50	50	NUM
easat-9472	159	3	]	]	PUNCT
easat-9472	159	4	.	.	PUNCT
easat-9472	160	1	jahn	jahn	PROPN
easat-9472	160	2	and	and	CCONJ
easat-9472	160	3	kunz	kunz	PROPN
easat-9472	161	1	[	[	X
easat-9472	161	2	51	51	NUM
easat-9472	161	3	]	]	PUNCT
easat-9472	161	4	combined	combine	VERB
easat-9472	161	5	the	the	DET
easat-9472	161	6	three	three	NUM
easat-9472	161	7	-	-	PUNCT
easat-9472	161	8	dimensional	dimensional	ADJ
easat-9472	161	9	theory	theory	NOUN
easat-9472	161	10	of	of	ADP
easat-9472	161	11	social	social	ADJ
easat-9472	161	12	capital	capital	NOUN
easat-9472	161	13	with	with	ADP
easat-9472	161	14	brand	brand	NOUN
easat-9472	161	15	community	community	NOUN
easat-9472	161	16	research	research	NOUN
easat-9472	161	17	and	and	CCONJ
easat-9472	161	18	concluded	conclude	VERB
easat-9472	161	19	that	that	SCONJ
easat-9472	161	20	brand	brand	NOUN
easat-9472	161	21	community	community	NOUN
easat-9472	161	22	social	social	ADJ
easat-9472	161	23	capital	capital	NOUN
easat-9472	161	24	influences	influence	VERB
easat-9472	161	25	brand	brand	NOUN
easat-9472	161	26	community	community	NOUN
easat-9472	161	27	commitment	commitment	NOUN
easat-9472	161	28	through	through	ADP
easat-9472	161	29	informational	informational	ADJ
easat-9472	161	30	value	value	NOUN
easat-9472	161	31	and	and	CCONJ
easat-9472	161	32	social	social	ADJ
easat-9472	161	33	value	value	NOUN
easat-9472	161	34	,	,	PUNCT
easat-9472	161	35	which	which	PRON
easat-9472	161	36	in	in	ADP
easat-9472	161	37	turn	turn	NOUN
easat-9472	161	38	influences	influence	VERB
easat-9472	161	39	brand	brand	NOUN
easat-9472	161	40	loyalty	loyalty	NOUN
easat-9472	161	41	jahn	jahn	NOUN
easat-9472	161	42	and	and	CCONJ
easat-9472	161	43	kunz	kunz	PROPN
easat-9472	162	1	[	[	X
easat-9472	162	2	51	51	NUM
easat-9472	162	3	]	]	PUNCT
easat-9472	162	4	.	.	PUNCT
easat-9472	163	1	dessart	dessart	NOUN
easat-9472	163	2	,	,	PUNCT
easat-9472	163	3	et	et	PROPN
easat-9472	163	4	al	al	PROPN
easat-9472	163	5	.	.	PUNCT
easat-9472	164	1	[	[	X
easat-9472	164	2	52	52	NUM
easat-9472	164	3	]	]	PUNCT
easat-9472	164	4	found	find	VERB
easat-9472	164	5	that	that	SCONJ
easat-9472	164	6	community	community	NOUN
easat-9472	164	7	commitment	commitment	NOUN
easat-9472	164	8	is	be	AUX
easat-9472	164	9	a	a	DET
easat-9472	164	10	mediator	mediator	NOUN
easat-9472	164	11	between	between	ADP
easat-9472	164	12	community	community	NOUN
easat-9472	164	13	value	value	NOUN
easat-9472	164	14	and	and	CCONJ
easat-9472	164	15	brand	brand	NOUN
easat-9472	164	16	loyalty	loyalty	NOUN
easat-9472	164	17	,	,	PUNCT
easat-9472	164	18	and	and	CCONJ
easat-9472	164	19	that	that	SCONJ
easat-9472	164	20	entertainment	entertainment	NOUN
easat-9472	164	21	value	value	NOUN
easat-9472	164	22	is	be	AUX
easat-9472	164	23	a	a	DET
easat-9472	164	24	mediator	mediator	NOUN
easat-9472	164	25	between	between	ADP
easat-9472	164	26	community	community	NOUN
easat-9472	164	27	value	value	NOUN
easat-9472	164	28	and	and	CCONJ
easat-9472	164	29	brand	brand	NOUN
easat-9472	164	30	loyalty	loyalty	NOUN
easat-9472	164	31	.	.	PUNCT
easat-9472	165	1	mainly	mainly	ADV
easat-9472	165	2	affects	affect	VERB
easat-9472	165	3	brand	brand	NOUN
easat-9472	165	4	loyalty	loyalty	NOUN
easat-9472	165	5	via	via	ADP
easat-9472	165	6	affective	affective	ADJ
easat-9472	165	7	community	community	NOUN
easat-9472	165	8	commitment	commitment	NOUN
easat-9472	165	9	[	[	X
easat-9472	165	10	52	52	NUM
easat-9472	165	11	]	]	PUNCT
easat-9472	165	12	.	.	PUNCT
easat-9472	166	1	based	base	VERB
easat-9472	166	2	on	on	ADP
easat-9472	166	3	this	this	PRON
easat-9472	166	4	,	,	PUNCT
easat-9472	166	5	this	this	DET
easat-9472	166	6	research	research	NOUN
easat-9472	166	7	hypotheses	hypothese	VERB
easat-9472	166	8	:	:	PUNCT
easat-9472	166	9	h2	h2	NOUN
easat-9472	166	10	:	:	PUNCT
easat-9472	166	11	network	network	NOUN
easat-9472	166	12	social	social	ADJ
easat-9472	166	13	capital	capital	NOUN
easat-9472	166	14	positively	positively	ADV
easat-9472	166	15	influences	influence	VERB
easat-9472	166	16	brand	brand	NOUN
easat-9472	166	17	stickiness	stickiness	NOUN
easat-9472	166	18	2.8	2.8	NUM
easat-9472	166	19	.	.	PUNCT
easat-9472	167	1	the	the	DET
easat-9472	167	2	effect	effect	NOUN
easat-9472	167	3	of	of	ADP
easat-9472	167	4	network	network	NOUN
easat-9472	167	5	social	social	ADJ
easat-9472	167	6	capital	capital	NOUN
easat-9472	167	7	on	on	ADP
easat-9472	167	8	the	the	DET
easat-9472	167	9	relationship	relationship	NOUN
easat-9472	167	10	between	between	ADP
easat-9472	167	11	gamification	gamification	NOUN
easat-9472	167	12	marketing	marketing	NOUN
easat-9472	167	13	and	and	CCONJ
easat-9472	167	14	brand	brand	NOUN
easat-9472	167	15	stickiness	stickiness	NOUN
easat-9472	167	16	gamification	gamification	NOUN
easat-9472	167	17	marketing	marketing	NOUN
easat-9472	167	18	is	be	AUX
easat-9472	167	19	essentially	essentially	ADV
easat-9472	167	20	a	a	DET
easat-9472	167	21	social	social	ADJ
easat-9472	167	22	activity	activity	NOUN
easat-9472	167	23	,	,	PUNCT
easat-9472	167	24	and	and	CCONJ
easat-9472	167	25	socializing	socializing	NOUN
easat-9472	167	26	is	be	AUX
easat-9472	167	27	likely	likely	ADJ
easat-9472	167	28	to	to	PART
easat-9472	167	29	bring	bring	VERB
easat-9472	167	30	new	new	ADJ
easat-9472	167	31	relationships	relationship	NOUN
easat-9472	167	32	,	,	PUNCT
easat-9472	167	33	connections	connection	NOUN
easat-9472	167	34	,	,	PUNCT
easat-9472	167	35	and	and	CCONJ
easat-9472	167	36	help	help	VERB
easat-9472	167	37	people	people	NOUN
easat-9472	167	38	accumulate	accumulate	VERB
easat-9472	167	39	social	social	ADJ
easat-9472	167	40	capital	capital	NOUN
easat-9472	167	41	.	.	PUNCT
easat-9472	168	1	previous	previous	ADJ
easat-9472	168	2	studies	study	NOUN
easat-9472	168	3	have	have	AUX
easat-9472	168	4	found	find	VERB
easat-9472	168	5	that	that	SCONJ
easat-9472	168	6	online	online	ADJ
easat-9472	168	7	social	social	ADJ
easat-9472	168	8	media	medium	NOUN
easat-9472	168	9	use	use	NOUN
easat-9472	168	10	brings	bring	VERB
easat-9472	168	11	bridging	bridge	VERB
easat-9472	168	12	social	social	ADJ
easat-9472	168	13	capital	capital	NOUN
easat-9472	168	14	to	to	ADP
easat-9472	168	15	people	people	NOUN
easat-9472	168	16	,	,	PUNCT
easat-9472	168	17	as	as	SCONJ
easat-9472	168	18	the	the	DET
easat-9472	168	19	spatial	spatial	ADJ
easat-9472	168	20	and	and	CCONJ
easat-9472	168	21	temporal	temporal	ADJ
easat-9472	168	22	spanning	span	VERB
easat-9472	168	23	nature	nature	NOUN
easat-9472	168	24	of	of	ADP
easat-9472	168	25	online	online	ADJ
easat-9472	168	26	technology	technology	NOUN
easat-9472	168	27	allows	allow	VERB
easat-9472	168	28	people	people	NOUN
easat-9472	168	29	to	to	PART
easat-9472	168	30	reach	reach	VERB
easat-9472	168	31	out	out	ADP
easat-9472	168	32	to	to	ADP
easat-9472	168	33	a	a	DET
easat-9472	168	34	wider	wide	ADJ
easat-9472	168	35	range	range	NOUN
easat-9472	168	36	of	of	ADP
easat-9472	168	37	contacts	contact	NOUN
easat-9472	168	38	,	,	PUNCT
easat-9472	168	39	thus	thus	ADV
easat-9472	168	40	building	build	VERB
easat-9472	168	41	and	and	CCONJ
easat-9472	168	42	maintaining	maintain	VERB
easat-9472	168	43	bridging	bridge	VERB
easat-9472	168	44	social	social	ADJ
easat-9472	168	45	capital	capital	NOUN
easat-9472	169	1	[	[	X
easat-9472	169	2	53	53	NUM
easat-9472	169	3	,	,	PUNCT
easat-9472	169	4	54	54	NUM
easat-9472	169	5	]	]	PUNCT
easat-9472	169	6	.	.	PUNCT
easat-9472	170	1	some	some	DET
easat-9472	170	2	studies	study	NOUN
easat-9472	170	3	have	have	AUX
easat-9472	170	4	also	also	ADV
easat-9472	170	5	found	find	VERB
easat-9472	170	6	that	that	SCONJ
easat-9472	170	7	specific	specific	ADJ
easat-9472	170	8	usage	usage	NOUN
easat-9472	170	9	motives	motive	NOUN
easat-9472	170	10	and	and	CCONJ
easat-9472	170	11	behaviors	behavior	NOUN
easat-9472	170	12	also	also	ADV
easat-9472	170	13	increase	increase	VERB
easat-9472	170	14	consumers	consumer	NOUN
easat-9472	170	15	'	'	PART
easat-9472	170	16	bonding	bond	VERB
easat-9472	170	17	social	social	ADJ
easat-9472	170	18	capital	capital	NOUN
easat-9472	170	19	,	,	PUNCT
easat-9472	170	20	allowing	allow	VERB
easat-9472	170	21	them	they	PRON
easat-9472	170	22	to	to	PART
easat-9472	170	23	develop	develop	VERB
easat-9472	170	24	closer	close	ADJ
easat-9472	170	25	relationships	relationship	NOUN
easat-9472	170	26	and	and	CCONJ
easat-9472	170	27	emotional	emotional	ADJ
easat-9472	170	28	support	support	NOUN
easat-9472	170	29	online	online	ADV
easat-9472	170	30	.	.	PUNCT
easat-9472	171	1	on	on	ADP
easat-9472	171	2	the	the	DET
easat-9472	171	3	one	one	NUM
easat-9472	171	4	hand	hand	NOUN
easat-9472	171	5	,	,	PUNCT
easat-9472	171	6	gamification	gamification	NOUN
easat-9472	171	7	marketing	marketing	NOUN
easat-9472	171	8	can	can	AUX
easat-9472	171	9	positively	positively	ADV
easat-9472	171	10	shadow	shadow	VERB
easat-9472	171	11	the	the	DET
easat-9472	171	12	brand	brand	NOUN
easat-9472	171	13	experience	experience	NOUN
easat-9472	171	14	through	through	ADP
easat-9472	171	15	perceived	perceive	VERB
easat-9472	171	16	value	value	NOUN
easat-9472	171	17	,	,	PUNCT
easat-9472	171	18	and	and	CCONJ
easat-9472	171	19	consumers	consumer	NOUN
easat-9472	171	20	can	can	AUX
easat-9472	171	21	obtain	obtain	VERB
easat-9472	171	22	certain	certain	ADJ
easat-9472	171	23	material	material	NOUN
easat-9472	171	24	incentives	incentive	NOUN
easat-9472	171	25	and	and	CCONJ
easat-9472	171	26	participation	participation	NOUN
easat-9472	171	27	fun	fun	NOUN
easat-9472	171	28	in	in	ADP
easat-9472	171	29	gamified	gamifie	VERB
easat-9472	171	30	products	product	NOUN
easat-9472	171	31	or	or	CCONJ
easat-9472	171	32	services	service	NOUN
easat-9472	172	1	[	[	X
easat-9472	172	2	9	9	NUM
easat-9472	172	3	]	]	PUNCT
easat-9472	172	4	.	.	PUNCT
easat-9472	173	1	on	on	ADP
easat-9472	173	2	the	the	DET
easat-9472	173	3	other	other	ADJ
easat-9472	173	4	hand	hand	NOUN
easat-9472	173	5	,	,	PUNCT
easat-9472	173	6	gamification	gamification	NOUN
easat-9472	173	7	elements	element	NOUN
easat-9472	173	8	can	can	AUX
easat-9472	173	9	help	help	VERB
easat-9472	173	10	to	to	PART
easat-9472	173	11	enhance	enhance	VERB
easat-9472	173	12	brand	brand	NOUN
easat-9472	173	13	experience	experience	NOUN
easat-9472	173	14	.	.	PUNCT
easat-9472	174	1	gamification	gamification	NOUN
easat-9472	174	2	elements	element	NOUN
easat-9472	174	3	include	include	VERB
easat-9472	174	4	immersive	immersive	ADJ
easat-9472	174	5	gamification	gamification	NOUN
easat-9472	174	6	elements	element	NOUN
easat-9472	174	7	,	,	PUNCT
easat-9472	174	8	social	social	ADJ
easat-9472	174	9	gamification	gamification	NOUN
easat-9472	174	10	elements	element	NOUN
easat-9472	174	11	,	,	PUNCT
easat-9472	174	12	and	and	CCONJ
easat-9472	174	13	achievement	achievement	NOUN
easat-9472	174	14	gamification	gamification	NOUN
easat-9472	174	15	elements	element	NOUN
easat-9472	174	16	,	,	PUNCT
easat-9472	174	17	and	and	CCONJ
easat-9472	174	18	different	different	ADJ
easat-9472	174	19	gamification	gamification	NOUN
easat-9472	174	20	elements	element	NOUN
easat-9472	174	21	can	can	AUX
easat-9472	174	22	satisfy	satisfy	VERB
easat-9472	174	23	the	the	DET
easat-9472	174	24	basic	basic	ADJ
easat-9472	174	25	psychological	psychological	ADJ
easat-9472	174	26	needs	need	NOUN
easat-9472	174	27	of	of	ADP
easat-9472	174	28	users	user	NOUN
easat-9472	174	29	,	,	PUNCT
easat-9472	174	30	thus	thus	ADV
easat-9472	174	31	realizing	realize	VERB
easat-9472	174	32	customer	customer	NOUN
easat-9472	174	33	brand	brand	NOUN
easat-9472	174	34	fit	fit	NOUN
easat-9472	174	35	,	,	PUNCT
easat-9472	174	36	enhancing	enhance	VERB
easat-9472	174	37	brand	brand	NOUN
easat-9472	174	38	experience	experience	NOUN
easat-9472	174	39	,	,	PUNCT
easat-9472	174	40	and	and	CCONJ
easat-9472	174	41	ultimately	ultimately	ADV
easat-9472	174	42	improving	improve	VERB
easat-9472	174	43	consumer	consumer	NOUN
easat-9472	174	44	loyalty	loyalty	NOUN
easat-9472	174	45	to	to	ADP
easat-9472	174	46	the	the	DET
easat-9472	174	47	brand	brand	NOUN
easat-9472	174	48	[	[	X
easat-9472	174	49	55	55	NUM
easat-9472	174	50	]	]	PUNCT
easat-9472	174	51	.	.	PUNCT
easat-9472	175	1	on	on	ADP
easat-9472	175	2	the	the	DET
easat-9472	175	3	887	887	NUM
easat-9472	175	4	edelweiss	edelweiss	PROPN
easat-9472	175	5	applied	apply	VERB
easat-9472	175	6	science	science	NOUN
easat-9472	175	7	and	and	CCONJ
easat-9472	175	8	technology	technology	NOUN
easat-9472	175	9	issn	issn	PROPN
easat-9472	175	10	:	:	PUNCT
easat-9472	175	11	2576	2576	NUM
easat-9472	175	12	-	-	SYM
easat-9472	175	13	8484	8484	NUM
easat-9472	175	14	vol	vol	NOUN
easat-9472	175	15	.	.	PROPN
easat-9472	175	16	9	9	NUM
easat-9472	175	17	,	,	PUNCT
easat-9472	175	18	no	no	INTJ
easat-9472	175	19	.	.	NOUN
easat-9472	175	20	8	8	NUM
easat-9472	175	21	:	:	PUNCT
easat-9472	175	22	882	882	NUM
easat-9472	175	23	-	-	SYM
easat-9472	175	24	897	897	NUM
easat-9472	175	25	,	,	PUNCT
easat-9472	175	26	2025	2025	NUM
easat-9472	175	27	doi	doi	NOUN
easat-9472	175	28	:	:	PUNCT
easat-9472	175	29	10.55214/2576	10.55214/2576	NUM
easat-9472	175	30	-	-	SYM
easat-9472	175	31	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	175	32	©	©	ADP
easat-9472	175	33	2025	2025	NUM
easat-9472	175	34	by	by	ADP
easat-9472	175	35	the	the	DET
easat-9472	175	36	authors	author	NOUN
easat-9472	175	37	;	;	PUNCT
easat-9472	175	38	licensee	licensee	PROPN
easat-9472	175	39	learning	learning	NOUN
easat-9472	175	40	gate	gate	VERB
easat-9472	175	41	other	other	ADJ
easat-9472	175	42	hand	hand	NOUN
easat-9472	175	43	,	,	PUNCT
easat-9472	175	44	the	the	DET
easat-9472	175	45	interaction	interaction	NOUN
easat-9472	175	46	,	,	PUNCT
easat-9472	175	47	communication	communication	NOUN
easat-9472	175	48	,	,	PUNCT
easat-9472	175	49	joint	joint	ADJ
easat-9472	175	50	activities	activity	NOUN
easat-9472	175	51	or	or	CCONJ
easat-9472	175	52	co	co	NOUN
easat-9472	175	53	-	-	NOUN
easat-9472	175	54	creation	creation	NOUN
easat-9472	175	55	between	between	ADP
easat-9472	175	56	consumers	consumer	NOUN
easat-9472	175	57	and	and	CCONJ
easat-9472	175	58	firms	firm	NOUN
easat-9472	175	59	in	in	ADP
easat-9472	175	60	gamified	gamifie	VERB
easat-9472	175	61	marketing	marketing	NOUN
easat-9472	175	62	is	be	AUX
easat-9472	175	63	important	important	ADJ
easat-9472	175	64	for	for	ADP
easat-9472	175	65	enhancing	enhance	VERB
easat-9472	175	66	consumer	consumer	NOUN
easat-9472	175	67	experience	experience	NOUN
easat-9472	175	68	,	,	PUNCT
easat-9472	175	69	building	build	VERB
easat-9472	175	70	intimate	intimate	ADJ
easat-9472	175	71	relationships	relationship	NOUN
easat-9472	175	72	,	,	PUNCT
easat-9472	175	73	and	and	CCONJ
easat-9472	175	74	increasing	increase	VERB
easat-9472	175	75	high	high	ADJ
easat-9472	175	76	stickiness	stickiness	NOUN
easat-9472	175	77	between	between	ADP
easat-9472	175	78	firms	firm	NOUN
easat-9472	175	79	and	and	CCONJ
easat-9472	175	80	consumers	consumer	NOUN
easat-9472	175	81	[	[	X
easat-9472	175	82	56	56	NUM
easat-9472	175	83	]	]	PUNCT
easat-9472	175	84	.	.	PUNCT
easat-9472	176	1	based	base	VERB
easat-9472	176	2	on	on	ADP
easat-9472	176	3	this	this	PRON
easat-9472	176	4	,	,	PUNCT
easat-9472	176	5	this	this	DET
easat-9472	176	6	research	research	NOUN
easat-9472	176	7	hypotheses	hypothese	VERB
easat-9472	176	8	:	:	PUNCT
easat-9472	176	9	h3	h3	NOUN
easat-9472	176	10	:	:	PUNCT
easat-9472	176	11	network	network	NOUN
easat-9472	176	12	social	social	ADJ
easat-9472	176	13	capital	capital	NOUN
easat-9472	176	14	mediates	mediates	PROPN
easat-9472	176	15	gamification	gamification	NOUN
easat-9472	176	16	marketing	marketing	PROPN
easat-9472	176	17	and	and	CCONJ
easat-9472	176	18	brand	brand	NOUN
easat-9472	176	19	stickiness	stickiness	NOUN
easat-9472	176	20	2.9	2.9	NUM
easat-9472	176	21	the	the	DET
easat-9472	176	22	effect	effect	NOUN
easat-9472	176	23	of	of	ADP
easat-9472	176	24	fear	fear	NOUN
easat-9472	176	25	of	of	ADP
easat-9472	176	26	missing	miss	VERB
easat-9472	176	27	out	out	ADP
easat-9472	176	28	on	on	ADP
easat-9472	176	29	the	the	DET
easat-9472	176	30	relationship	relationship	NOUN
easat-9472	176	31	between	between	ADP
easat-9472	176	32	gamification	gamification	NOUN
easat-9472	176	33	marketing	marketing	NOUN
easat-9472	176	34	and	and	CCONJ
easat-9472	176	35	brand	brand	NOUN
easat-9472	176	36	stickiness	stickiness	PROPN
easat-9472	176	37	mandel	mandel	PROPN
easat-9472	176	38	,	,	PUNCT
easat-9472	176	39	et	et	PROPN
easat-9472	176	40	al	al	PROPN
easat-9472	176	41	.	.	PUNCT
easat-9472	177	1	[	[	X
easat-9472	177	2	57	57	NUM
easat-9472	177	3	]	]	PUNCT
easat-9472	177	4	constructed	construct	VERB
easat-9472	177	5	a	a	DET
easat-9472	177	6	model	model	NOUN
easat-9472	177	7	of	of	ADP
easat-9472	177	8	consumer	consumer	NOUN
easat-9472	177	9	impulse	impulse	ADJ
easat-9472	177	10	purchase	purchase	NOUN
easat-9472	177	11	decision	decision	NOUN
easat-9472	177	12	-	-	PUNCT
easat-9472	177	13	making	making	NOUN
easat-9472	177	14	under	under	ADP
easat-9472	177	15	the	the	DET
easat-9472	177	16	environment	environment	NOUN
easat-9472	177	17	of	of	ADP
easat-9472	177	18	community	community	NOUN
easat-9472	177	19	marketing	marketing	NOUN
easat-9472	177	20	,	,	PUNCT
easat-9472	177	21	and	and	CCONJ
easat-9472	177	22	the	the	DET
easat-9472	177	23	analysis	analysis	NOUN
easat-9472	177	24	found	find	VERB
easat-9472	177	25	that	that	SCONJ
easat-9472	177	26	community	community	NOUN
easat-9472	177	27	atmosphere	atmosphere	NOUN
easat-9472	177	28	plays	play	VERB
easat-9472	177	29	a	a	DET
easat-9472	177	30	significant	significant	ADJ
easat-9472	177	31	role	role	NOUN
easat-9472	177	32	in	in	ADP
easat-9472	177	33	consumer	consumer	NOUN
easat-9472	177	34	impulse	impulse	ADJ
easat-9472	177	35	purchase	purchase	NOUN
easat-9472	177	36	mandel	mandel	NOUN
easat-9472	177	37	,	,	PUNCT
easat-9472	177	38	et	et	PROPN
easat-9472	177	39	al	al	PROPN
easat-9472	177	40	.	.	PUNCT
easat-9472	178	1	[	[	X
easat-9472	178	2	57	57	NUM
easat-9472	178	3	]	]	PUNCT
easat-9472	178	4	.	.	PUNCT
easat-9472	179	1	shah	shah	PROPN
easat-9472	179	2	,	,	PUNCT
easat-9472	179	3	et	et	PROPN
easat-9472	179	4	al	al	PROPN
easat-9472	179	5	.	.	PUNCT
easat-9472	180	1	[	[	X
easat-9472	180	2	58	58	NUM
easat-9472	180	3	]	]	PUNCT
easat-9472	180	4	conducted	conduct	VERB
easat-9472	180	5	a	a	DET
easat-9472	180	6	questionnaire	questionnaire	NOUN
easat-9472	180	7	study	study	NOUN
easat-9472	180	8	on	on	ADP
easat-9472	180	9	consumer	consumer	NOUN
easat-9472	180	10	participation	participation	NOUN
easat-9472	180	11	behavior	behavior	NOUN
easat-9472	180	12	with	with	ADP
easat-9472	180	13	community	community	NOUN
easat-9472	180	14	group	group	NOUN
easat-9472	180	15	purchasing	purchasing	NOUN
easat-9472	180	16	as	as	ADP
easat-9472	180	17	the	the	DET
easat-9472	180	18	research	research	NOUN
easat-9472	180	19	background	background	NOUN
easat-9472	180	20	,	,	PUNCT
easat-9472	180	21	which	which	PRON
easat-9472	180	22	showed	show	VERB
easat-9472	180	23	that	that	SCONJ
easat-9472	180	24	factors	factor	NOUN
easat-9472	180	25	such	such	ADJ
easat-9472	180	26	as	as	ADP
easat-9472	180	27	interaction	interaction	NOUN
easat-9472	180	28	and	and	CCONJ
easat-9472	180	29	closeness	closeness	NOUN
easat-9472	180	30	with	with	ADP
easat-9472	180	31	other	other	ADJ
easat-9472	180	32	members	member	NOUN
easat-9472	180	33	felt	feel	VERB
easat-9472	180	34	by	by	ADP
easat-9472	180	35	consumers	consumer	NOUN
easat-9472	180	36	in	in	ADP
easat-9472	180	37	the	the	DET
easat-9472	180	38	community	community	NOUN
easat-9472	180	39	as	as	ADV
easat-9472	180	40	well	well	ADV
easat-9472	180	41	as	as	ADP
easat-9472	180	42	the	the	DET
easat-9472	180	43	convenience	convenience	NOUN
easat-9472	180	44	and	and	CCONJ
easat-9472	180	45	economic	economic	ADJ
easat-9472	180	46	characteristics	characteristic	NOUN
easat-9472	180	47	of	of	ADP
easat-9472	180	48	group	group	NOUN
easat-9472	180	49	purchasing	purchase	VERB
easat-9472	180	50	itself	itself	PRON
easat-9472	180	51	promote	promote	VERB
easat-9472	180	52	consumers	consumer	NOUN
easat-9472	180	53	'	'	PART
easat-9472	180	54	group	group	NOUN
easat-9472	180	55	purchasing	purchasing	NOUN
easat-9472	180	56	willingness	willingness	NOUN
easat-9472	180	57	and	and	CCONJ
easat-9472	180	58	group	group	NOUN
easat-9472	180	59	purchasing	purchasing	NOUN
easat-9472	180	60	behaviors	behavior	NOUN
easat-9472	180	61	through	through	ADP
easat-9472	180	62	trust	trust	NOUN
easat-9472	180	63	,	,	PUNCT
easat-9472	180	64	relational	relational	ADJ
easat-9472	180	65	commitment	commitment	NOUN
easat-9472	180	66	and	and	CCONJ
easat-9472	180	67	satisfaction	satisfaction	NOUN
easat-9472	180	68	shah	shah	NOUN
easat-9472	180	69	,	,	PUNCT
easat-9472	180	70	et	et	PROPN
easat-9472	180	71	al	al	PROPN
easat-9472	180	72	.	.	PUNCT
easat-9472	181	1	[	[	X
easat-9472	181	2	58	58	NUM
easat-9472	181	3	]	]	PUNCT
easat-9472	181	4	.	.	PUNCT
easat-9472	182	1	yuan	yuan	NOUN
easat-9472	182	2	,	,	PUNCT
easat-9472	182	3	et	et	PROPN
easat-9472	182	4	al	al	PROPN
easat-9472	182	5	.	.	PUNCT
easat-9472	183	1	[	[	X
easat-9472	183	2	59	59	NUM
easat-9472	183	3	]	]	PUNCT
easat-9472	183	4	pointed	point	VERB
easat-9472	183	5	out	out	ADP
easat-9472	183	6	that	that	SCONJ
easat-9472	183	7	in	in	ADP
easat-9472	183	8	a	a	DET
easat-9472	183	9	brand	brand	NOUN
easat-9472	183	10	gamification	gamification	NOUN
easat-9472	183	11	marketing	marketing	NOUN
easat-9472	183	12	situation	situation	NOUN
easat-9472	183	13	,	,	PUNCT
easat-9472	183	14	when	when	SCONJ
easat-9472	183	15	consumers	consumer	NOUN
easat-9472	183	16	receive	receive	VERB
easat-9472	183	17	information	information	NOUN
easat-9472	183	18	about	about	ADP
easat-9472	183	19	the	the	DET
easat-9472	183	20	scarcity	scarcity	NOUN
easat-9472	183	21	of	of	ADP
easat-9472	183	22	an	an	DET
easat-9472	183	23	item	item	NOUN
easat-9472	183	24	,	,	PUNCT
easat-9472	183	25	they	they	PRON
easat-9472	183	26	worry	worry	VERB
easat-9472	183	27	about	about	ADP
easat-9472	183	28	not	not	PART
easat-9472	183	29	being	be	AUX
easat-9472	183	30	able	able	ADJ
easat-9472	183	31	to	to	PART
easat-9472	183	32	purchase	purchase	VERB
easat-9472	183	33	it	it	PRON
easat-9472	183	34	due	due	ADJ
easat-9472	183	35	to	to	ADP
easat-9472	183	36	limited	limit	VERB
easat-9472	183	37	quantity	quantity	NOUN
easat-9472	183	38	or	or	CCONJ
easat-9472	183	39	time	time	NOUN
easat-9472	183	40	,	,	PUNCT
easat-9472	183	41	and	and	CCONJ
easat-9472	183	42	if	if	SCONJ
easat-9472	183	43	other	other	ADJ
easat-9472	183	44	consumers	consumer	NOUN
easat-9472	183	45	in	in	ADP
easat-9472	183	46	the	the	DET
easat-9472	183	47	same	same	ADJ
easat-9472	183	48	community	community	NOUN
easat-9472	183	49	show	show	NOUN
easat-9472	183	50	purchase	purchase	NOUN
easat-9472	183	51	intentions	intention	NOUN
easat-9472	183	52	and	and	CCONJ
easat-9472	183	53	behaviors	behavior	NOUN
easat-9472	183	54	towards	towards	ADP
easat-9472	183	55	the	the	DET
easat-9472	183	56	product	product	NOUN
easat-9472	183	57	,	,	PUNCT
easat-9472	183	58	individuals	individual	NOUN
easat-9472	183	59	are	be	AUX
easat-9472	183	60	afraid	afraid	ADJ
easat-9472	183	61	of	of	ADP
easat-9472	183	62	missing	miss	VERB
easat-9472	183	63	out	out	ADP
easat-9472	183	64	on	on	ADP
easat-9472	183	65	the	the	DET
easat-9472	183	66	other	other	ADJ
easat-9472	183	67	values	value	NOUN
easat-9472	183	68	that	that	SCONJ
easat-9472	183	69	the	the	DET
easat-9472	183	70	product	product	NOUN
easat-9472	183	71	represents	represent	VERB
easat-9472	183	72	[	[	X
easat-9472	183	73	59	59	NUM
easat-9472	183	74	]	]	PUNCT
easat-9472	183	75	.	.	PUNCT
easat-9472	184	1	as	as	ADP
easat-9472	184	2	a	a	DET
easat-9472	184	3	result	result	NOUN
easat-9472	184	4	,	,	PUNCT
easat-9472	184	5	if	if	SCONJ
easat-9472	184	6	they	they	PRON
easat-9472	184	7	do	do	AUX
easat-9472	184	8	not	not	PART
easat-9472	184	9	purchase	purchase	VERB
easat-9472	184	10	products	product	NOUN
easat-9472	184	11	that	that	PRON
easat-9472	184	12	are	be	AUX
easat-9472	184	13	popular	popular	ADJ
easat-9472	184	14	in	in	ADP
easat-9472	184	15	their	their	PRON
easat-9472	184	16	community	community	NOUN
easat-9472	184	17	,	,	PUNCT
easat-9472	184	18	they	they	PRON
easat-9472	184	19	will	will	AUX
easat-9472	184	20	fall	fall	VERB
easat-9472	184	21	behind	behind	ADP
easat-9472	184	22	other	other	ADJ
easat-9472	184	23	members	member	NOUN
easat-9472	184	24	and	and	CCONJ
easat-9472	184	25	even	even	ADV
easat-9472	184	26	feel	feel	VERB
easat-9472	184	27	out	out	ADP
easat-9472	184	28	of	of	ADP
easat-9472	184	29	place	place	NOUN
easat-9472	184	30	in	in	ADP
easat-9472	184	31	the	the	DET
easat-9472	184	32	group	group	NOUN
easat-9472	184	33	.	.	PUNCT
easat-9472	185	1	the	the	DET
easat-9472	185	2	study	study	NOUN
easat-9472	185	3	suggests	suggest	VERB
easat-9472	185	4	that	that	SCONJ
easat-9472	185	5	if	if	SCONJ
easat-9472	185	6	the	the	DET
easat-9472	185	7	product	product	NOUN
easat-9472	185	8	message	message	NOUN
easat-9472	185	9	conveys	convey	VERB
easat-9472	185	10	a	a	DET
easat-9472	185	11	sense	sense	NOUN
easat-9472	185	12	of	of	ADP
easat-9472	185	13	scarcity	scarcity	NOUN
easat-9472	185	14	,	,	PUNCT
easat-9472	185	15	it	it	PRON
easat-9472	185	16	will	will	AUX
easat-9472	185	17	lead	lead	VERB
easat-9472	185	18	to	to	ADP
easat-9472	185	19	a	a	DET
easat-9472	185	20	greater	great	ADJ
easat-9472	185	21	degree	degree	NOUN
easat-9472	185	22	of	of	ADP
easat-9472	185	23	anxiety	anxiety	NOUN
easat-9472	185	24	about	about	ADP
easat-9472	185	25	missing	miss	VERB
easat-9472	185	26	out	out	ADP
easat-9472	185	27	on	on	ADP
easat-9472	185	28	the	the	DET
easat-9472	185	29	goods	good	NOUN
easat-9472	185	30	,	,	PUNCT
easat-9472	185	31	which	which	PRON
easat-9472	185	32	will	will	AUX
easat-9472	185	33	lead	lead	VERB
easat-9472	185	34	to	to	ADP
easat-9472	185	35	the	the	DET
easat-9472	185	36	purchase	purchase	NOUN
easat-9472	185	37	of	of	ADP
easat-9472	185	38	such	such	ADJ
easat-9472	185	39	products	product	NOUN
easat-9472	185	40	and	and	CCONJ
easat-9472	185	41	enhance	enhance	VERB
easat-9472	185	42	the	the	DET
easat-9472	185	43	adhesion	adhesion	NOUN
easat-9472	185	44	with	with	ADP
easat-9472	185	45	the	the	DET
easat-9472	185	46	brand	brand	NOUN
easat-9472	185	47	.	.	PUNCT
easat-9472	186	1	based	base	VERB
easat-9472	186	2	on	on	ADP
easat-9472	186	3	this	this	PRON
easat-9472	186	4	:	:	PUNCT
easat-9472	186	5	this	this	DET
easat-9472	186	6	research	research	NOUN
easat-9472	186	7	hypotheses	hypothese	VERB
easat-9472	186	8	:	:	PUNCT
easat-9472	186	9	h4	h4	NOUN
easat-9472	186	10	:	:	PUNCT
easat-9472	186	11	fear	fear	NOUN
easat-9472	186	12	of	of	ADP
easat-9472	186	13	missing	miss	VERB
easat-9472	186	14	out	out	ADP
easat-9472	186	15	plays	play	VERB
easat-9472	186	16	a	a	DET
easat-9472	186	17	positive	positive	ADJ
easat-9472	186	18	moderating	moderate	VERB
easat-9472	186	19	role	role	NOUN
easat-9472	186	20	between	between	ADP
easat-9472	186	21	gamification	gamification	NOUN
easat-9472	186	22	marketing	marketing	NOUN
easat-9472	186	23	and	and	CCONJ
easat-9472	186	24	brand	brand	NOUN
easat-9472	186	25	stickiness	stickiness	NOUN
easat-9472	186	26	.	.	PUNCT
easat-9472	187	1	3	3	X
easat-9472	187	2	.	.	X
easat-9472	187	3	research	research	NOUN
easat-9472	187	4	design	design	PROPN
easat-9472	187	5	3.1	3.1	NUM
easat-9472	187	6	.	.	PUNCT
easat-9472	188	1	research	research	NOUN
easat-9472	188	2	framework	framework	NOUN
easat-9472	188	3	figure	figure	NOUN
easat-9472	188	4	1	1	NUM
easat-9472	188	5	.	.	PUNCT
easat-9472	188	6	research	research	NOUN
easat-9472	188	7	framework	framework	NOUN
easat-9472	188	8	diagram	diagram	NOUN
easat-9472	188	9	.	.	PUNCT
easat-9472	189	1	3.2	3.2	NUM
easat-9472	189	2	.	.	PUNCT
easat-9472	190	1	operational	operational	ADJ
easat-9472	190	2	definition	definition	NOUN
easat-9472	190	3	and	and	CCONJ
easat-9472	190	4	measurement	measurement	NOUN
easat-9472	190	5	of	of	ADP
easat-9472	190	6	variables	variable	NOUN
easat-9472	190	7	this	this	DET
easat-9472	190	8	research	research	NOUN
easat-9472	190	9	adopts	adopt	VERB
easat-9472	190	10	hansen	hansen	NOUN
easat-9472	191	1	[	[	X
easat-9472	191	2	60	60	NUM
easat-9472	191	3	]	]	PUNCT
easat-9472	191	4	statement	statement	NOUN
easat-9472	191	5	on	on	ADP
easat-9472	191	6	brand	brand	NOUN
easat-9472	191	7	stickiness	stickiness	NOUN
easat-9472	191	8	that	that	PRON
easat-9472	191	9	the	the	DET
easat-9472	191	10	adhesion	adhesion	NOUN
easat-9472	191	11	of	of	ADP
easat-9472	191	12	brand	brand	NOUN
easat-9472	191	13	and	and	CCONJ
easat-9472	191	14	consumer	consumer	NOUN
easat-9472	191	15	behavior	behavior	NOUN
easat-9472	191	16	,	,	PUNCT
easat-9472	191	17	brand	brand	NOUN
easat-9472	191	18	stickiness	stickiness	NOUN
easat-9472	191	19	is	be	AUX
easat-9472	191	20	the	the	DET
easat-9472	191	21	embodiment	embodiment	NOUN
easat-9472	191	22	of	of	ADP
easat-9472	191	23	the	the	DET
easat-9472	191	24	dynamic	dynamic	ADJ
easat-9472	191	25	practice	practice	NOUN
easat-9472	191	26	of	of	ADP
easat-9472	191	27	brand	brand	NOUN
easat-9472	191	28	loyalty	loyalty	NOUN
easat-9472	191	29	by	by	ADP
easat-9472	191	30	888	888	NUM
easat-9472	191	31	edelweiss	edelweiss	PROPN
easat-9472	191	32	applied	apply	VERB
easat-9472	191	33	science	science	NOUN
easat-9472	191	34	and	and	CCONJ
easat-9472	191	35	technology	technology	NOUN
easat-9472	191	36	issn	issn	PROPN
easat-9472	191	37	:	:	PUNCT
easat-9472	191	38	2576	2576	NUM
easat-9472	191	39	-	-	SYM
easat-9472	191	40	8484	8484	NUM
easat-9472	191	41	vol	vol	NOUN
easat-9472	191	42	.	.	PROPN
easat-9472	192	1	9	9	NUM
easat-9472	192	2	,	,	PUNCT
easat-9472	192	3	no	no	INTJ
easat-9472	192	4	.	.	NOUN
easat-9472	192	5	8	8	NUM
easat-9472	192	6	:	:	PUNCT
easat-9472	192	7	882	882	NUM
easat-9472	192	8	-	-	SYM
easat-9472	192	9	897	897	NUM
easat-9472	192	10	,	,	PUNCT
easat-9472	192	11	2025	2025	NUM
easat-9472	192	12	doi	doi	NOUN
easat-9472	192	13	:	:	PUNCT
easat-9472	192	14	10.55214/2576	10.55214/2576	NUM
easat-9472	192	15	-	-	SYM
easat-9472	192	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	192	17	©	©	ADP
easat-9472	192	18	2025	2025	NUM
easat-9472	192	19	by	by	ADP
easat-9472	192	20	the	the	DET
easat-9472	192	21	authors	author	NOUN
easat-9472	192	22	;	;	PUNCT
easat-9472	193	1	licensee	licensee	PROPN
easat-9472	193	2	learning	learn	VERB
easat-9472	193	3	gate	gate	NOUN
easat-9472	193	4	consumers	consumer	NOUN
easat-9472	193	5	,	,	PUNCT
easat-9472	193	6	and	and	CCONJ
easat-9472	193	7	the	the	DET
easat-9472	193	8	degree	degree	NOUN
easat-9472	193	9	(	(	PUNCT
easat-9472	193	10	stickiness	stickiness	NOUN
easat-9472	193	11	)	)	PUNCT
easat-9472	193	12	reflects	reflect	VERB
easat-9472	193	13	the	the	DET
easat-9472	193	14	degree	degree	NOUN
easat-9472	193	15	of	of	ADP
easat-9472	193	16	active	active	ADJ
easat-9472	193	17	,	,	PUNCT
easat-9472	193	18	dependent	dependent	ADJ
easat-9472	193	19	,	,	PUNCT
easat-9472	193	20	frequent	frequent	ADJ
easat-9472	193	21	and	and	CCONJ
easat-9472	193	22	habitual	habitual	ADJ
easat-9472	193	23	interaction	interaction	NOUN
easat-9472	193	24	with	with	ADP
easat-9472	193	25	the	the	DET
easat-9472	193	26	brand	brand	NOUN
easat-9472	193	27	,	,	PUNCT
easat-9472	193	28	and	and	CCONJ
easat-9472	193	29	it	it	PRON
easat-9472	193	30	is	be	AUX
easat-9472	193	31	an	an	DET
easat-9472	193	32	important	important	ADJ
easat-9472	193	33	indicator	indicator	NOUN
easat-9472	193	34	of	of	ADP
easat-9472	193	35	the	the	DET
easat-9472	193	36	value	value	NOUN
easat-9472	193	37	of	of	ADP
easat-9472	193	38	brand	brand	NOUN
easat-9472	193	39	loyalty	loyalty	NOUN
easat-9472	193	40	.	.	PUNCT
easat-9472	194	1	but	but	CCONJ
easat-9472	194	2	brand	brand	NOUN
easat-9472	194	3	stickiness	stickiness	NOUN
easat-9472	194	4	is	be	AUX
easat-9472	194	5	not	not	PART
easat-9472	194	6	equal	equal	ADJ
easat-9472	194	7	to	to	ADP
easat-9472	194	8	brand	brand	NOUN
easat-9472	194	9	loyalty	loyalty	NOUN
easat-9472	194	10	.	.	PUNCT
easat-9472	195	1	brand	brand	NOUN
easat-9472	195	2	stickiness	stickiness	NOUN
easat-9472	195	3	is	be	AUX
easat-9472	195	4	a	a	DET
easat-9472	195	5	behavioral	behavioral	ADJ
easat-9472	195	6	state	state	NOUN
easat-9472	195	7	,	,	PUNCT
easat-9472	195	8	while	while	SCONJ
easat-9472	195	9	brand	brand	NOUN
easat-9472	195	10	loyalty	loyalty	NOUN
easat-9472	195	11	is	be	AUX
easat-9472	195	12	a	a	DET
easat-9472	195	13	psychological	psychological	ADJ
easat-9472	195	14	realm	realm	NOUN
easat-9472	195	15	,	,	PUNCT
easat-9472	195	16	brand	brand	NOUN
easat-9472	195	17	and	and	CCONJ
easat-9472	195	18	consumer	consumer	NOUN
easat-9472	195	19	behavior	behavior	NOUN
easat-9472	195	20	of	of	ADP
easat-9472	195	21	adhesion	adhesion	NOUN
easat-9472	195	22	is	be	AUX
easat-9472	195	23	a	a	DET
easat-9472	195	24	dynamic	dynamic	ADJ
easat-9472	195	25	process	process	NOUN
easat-9472	195	26	,	,	PUNCT
easat-9472	195	27	and	and	CCONJ
easat-9472	195	28	the	the	DET
easat-9472	195	29	result	result	NOUN
easat-9472	195	30	of	of	ADP
easat-9472	195	31	this	this	DET
easat-9472	195	32	dynamic	dynamic	ADJ
easat-9472	195	33	process	process	NOUN
easat-9472	195	34	is	be	AUX
easat-9472	195	35	brand	brand	NOUN
easat-9472	195	36	loyalty	loyalty	NOUN
easat-9472	195	37	.	.	PUNCT
easat-9472	196	1	this	this	DET
easat-9472	196	2	research	research	NOUN
easat-9472	196	3	adopts	adopt	VERB
easat-9472	196	4	deterding	deterde	VERB
easat-9472	196	5	,	,	PUNCT
easat-9472	196	6	et	et	PROPN
easat-9472	196	7	al	al	PROPN
easat-9472	196	8	.	.	PUNCT
easat-9472	197	1	[	[	X
easat-9472	197	2	19	19	NUM
easat-9472	197	3	]	]	PUNCT
easat-9472	197	4	argues	argue	VERB
easat-9472	197	5	that	that	SCONJ
easat-9472	197	6	gamification	gamification	NOUN
easat-9472	197	7	marketing	marketing	NOUN
easat-9472	197	8	is	be	AUX
easat-9472	197	9	both	both	CCONJ
easat-9472	197	10	the	the	DET
easat-9472	197	11	development	development	NOUN
easat-9472	197	12	and	and	CCONJ
easat-9472	197	13	utilization	utilization	NOUN
easat-9472	197	14	of	of	ADP
easat-9472	197	15	game	game	NOUN
easat-9472	197	16	potential	potential	NOUN
easat-9472	197	17	in	in	ADP
easat-9472	197	18	marketing	marketing	NOUN
easat-9472	197	19	activities	activity	NOUN
easat-9472	197	20	and	and	CCONJ
easat-9472	197	21	the	the	DET
easat-9472	197	22	active	active	ADJ
easat-9472	197	23	integration	integration	NOUN
easat-9472	197	24	of	of	ADP
easat-9472	197	25	game	game	NOUN
easat-9472	197	26	features	feature	NOUN
easat-9472	197	27	and	and	CCONJ
easat-9472	197	28	mechanisms	mechanism	NOUN
easat-9472	197	29	into	into	ADP
easat-9472	197	30	marketing	marketing	NOUN
easat-9472	197	31	communications	communication	NOUN
easat-9472	197	32	.	.	PUNCT
easat-9472	198	1	in	in	ADP
easat-9472	198	2	other	other	ADJ
easat-9472	198	3	words	word	NOUN
easat-9472	198	4	,	,	PUNCT
easat-9472	198	5	gamification	gamification	NOUN
easat-9472	198	6	marketing	marketing	NOUN
easat-9472	198	7	refers	refer	VERB
easat-9472	198	8	to	to	ADP
easat-9472	198	9	a	a	DET
easat-9472	198	10	marketing	marketing	NOUN
easat-9472	198	11	concept	concept	NOUN
easat-9472	198	12	and	and	CCONJ
easat-9472	198	13	approach	approach	NOUN
easat-9472	198	14	that	that	PRON
easat-9472	198	15	uses	use	VERB
easat-9472	198	16	game	game	NOUN
easat-9472	198	17	thinking	thinking	NOUN
easat-9472	198	18	for	for	ADP
easat-9472	198	19	planning	planning	NOUN
easat-9472	198	20	and	and	CCONJ
easat-9472	198	21	design	design	NOUN
easat-9472	198	22	,	,	PUNCT
easat-9472	198	23	integrates	integrate	NOUN
easat-9472	198	24	game	game	NOUN
easat-9472	198	25	features	feature	NOUN
easat-9472	198	26	and	and	CCONJ
easat-9472	198	27	mechanisms	mechanism	NOUN
easat-9472	198	28	into	into	ADP
easat-9472	198	29	marketing	marketing	NOUN
easat-9472	198	30	communications	communication	NOUN
easat-9472	198	31	,	,	PUNCT
easat-9472	198	32	and	and	CCONJ
easat-9472	198	33	promotes	promote	VERB
easat-9472	198	34	the	the	DET
easat-9472	198	35	realization	realization	NOUN
easat-9472	198	36	of	of	ADP
easat-9472	198	37	objectives	objective	NOUN
easat-9472	198	38	by	by	ADP
easat-9472	198	39	creating	create	VERB
easat-9472	198	40	entertainment	entertainment	NOUN
easat-9472	198	41	experiences	experience	NOUN
easat-9472	198	42	and	and	CCONJ
easat-9472	198	43	providing	provide	VERB
easat-9472	198	44	motivation	motivation	NOUN
easat-9472	198	45	for	for	ADP
easat-9472	198	46	consumer	consumer	NOUN
easat-9472	198	47	participation	participation	NOUN
easat-9472	198	48	.	.	PUNCT
easat-9472	199	1	this	this	DET
easat-9472	199	2	research	research	NOUN
easat-9472	199	3	adopts	adopt	VERB
easat-9472	199	4	nahapiet	nahapiet	NOUN
easat-9472	199	5	and	and	CCONJ
easat-9472	199	6	ghoshal	ghoshal	NOUN
easat-9472	199	7	[	[	X
easat-9472	199	8	61	61	NUM
easat-9472	199	9	]	]	PUNCT
easat-9472	199	10	definition	definition	NOUN
easat-9472	199	11	of	of	ADP
easat-9472	199	12	social	social	ADJ
easat-9472	199	13	capital	capital	NOUN
easat-9472	199	14	defines	define	VERB
easat-9472	199	15	cybersocial	cybersocial	ADJ
easat-9472	199	16	capital	capital	NOUN
easat-9472	199	17	as	as	ADP
easat-9472	199	18	social	social	ADJ
easat-9472	199	19	capital	capital	NOUN
easat-9472	199	20	centered	center	VERB
easat-9472	199	21	on	on	ADP
easat-9472	199	22	identity	identity	NOUN
easat-9472	199	23	or	or	CCONJ
easat-9472	199	24	trust	trust	NOUN
easat-9472	199	25	that	that	PRON
easat-9472	199	26	is	be	AUX
easat-9472	199	27	generated	generate	VERB
easat-9472	199	28	and	and	CCONJ
easat-9472	199	29	maintained	maintain	VERB
easat-9472	199	30	primarily	primarily	ADV
easat-9472	199	31	through	through	ADP
easat-9472	199	32	the	the	DET
easat-9472	199	33	internet	internet	NOUN
easat-9472	199	34	,	,	PUNCT
easat-9472	199	35	and	and	CCONJ
easat-9472	199	36	built	build	VERB
easat-9472	199	37	between	between	ADP
easat-9472	199	38	internet	internet	NOUN
easat-9472	199	39	users	user	NOUN
easat-9472	199	40	or	or	CCONJ
easat-9472	199	41	between	between	ADP
easat-9472	199	42	internet	internet	NOUN
easat-9472	199	43	users	user	NOUN
easat-9472	199	44	and	and	CCONJ
easat-9472	199	45	branded	brand	VERB
easat-9472	199	46	communities	community	NOUN
easat-9472	199	47	,	,	PUNCT
easat-9472	199	48	for	for	ADP
easat-9472	199	49	the	the	DET
easat-9472	199	50	purpose	purpose	NOUN
easat-9472	199	51	of	of	ADP
easat-9472	199	52	exchanging	exchange	VERB
easat-9472	199	53	and	and	CCONJ
easat-9472	199	54	acquiring	acquire	VERB
easat-9472	199	55	virtual	virtual	ADJ
easat-9472	199	56	or	or	CCONJ
easat-9472	199	57	real	real	ADJ
easat-9472	199	58	resources	resource	NOUN
easat-9472	199	59	.	.	PUNCT
easat-9472	200	1	that	that	PRON
easat-9472	200	2	is	be	AUX
easat-9472	200	3	,	,	PUNCT
easat-9472	200	4	social	social	ADJ
easat-9472	200	5	capital	capital	NOUN
easat-9472	200	6	that	that	PRON
easat-9472	200	7	is	be	AUX
easat-9472	200	8	owned	own	VERB
easat-9472	200	9	by	by	ADP
easat-9472	200	10	individuals	individual	NOUN
easat-9472	200	11	and	and	CCONJ
easat-9472	200	12	can	can	AUX
easat-9472	200	13	bring	bring	VERB
easat-9472	200	14	benefits	benefit	NOUN
easat-9472	200	15	to	to	ADP
easat-9472	200	16	them	they	PRON
easat-9472	200	17	,	,	PUNCT
easat-9472	200	18	and	and	CCONJ
easat-9472	200	19	that	that	PRON
easat-9472	200	20	is	be	AUX
easat-9472	200	21	maintained	maintain	VERB
easat-9472	200	22	in	in	ADP
easat-9472	200	23	relationships	relationship	NOUN
easat-9472	200	24	mainly	mainly	ADV
easat-9472	200	25	through	through	ADP
easat-9472	200	26	the	the	DET
easat-9472	200	27	internet	internet	NOUN
easat-9472	200	28	.	.	PUNCT
easat-9472	201	1	this	this	DET
easat-9472	201	2	research	research	NOUN
easat-9472	201	3	adopts	adopt	VERB
easat-9472	201	4	hodkinson	hodkinson	PROPN
easat-9472	201	5	[	[	X
easat-9472	201	6	62	62	NUM
easat-9472	201	7	]	]	PUNCT
easat-9472	201	8	definition	definition	NOUN
easat-9472	201	9	,	,	PUNCT
easat-9472	201	10	defines	define	VERB
easat-9472	201	11	fear	fear	NOUN
easat-9472	201	12	of	of	ADP
easat-9472	201	13	missing	miss	VERB
easat-9472	201	14	out	out	ADP
easat-9472	201	15	as	as	ADP
easat-9472	201	16	a	a	DET
easat-9472	201	17	diffuse	diffuse	NOUN
easat-9472	201	18	anxiety	anxiety	NOUN
easat-9472	201	19	that	that	PRON
easat-9472	201	20	arises	arise	VERB
easat-9472	201	21	in	in	ADP
easat-9472	201	22	individuals	individual	NOUN
easat-9472	201	23	because	because	SCONJ
easat-9472	201	24	of	of	ADP
easat-9472	201	25	the	the	DET
easat-9472	201	26	fear	fear	NOUN
easat-9472	201	27	that	that	SCONJ
easat-9472	201	28	they	they	PRON
easat-9472	201	29	are	be	AUX
easat-9472	201	30	missing	miss	VERB
easat-9472	201	31	out	out	ADP
easat-9472	201	32	on	on	ADP
easat-9472	201	33	meaningful	meaningful	ADJ
easat-9472	201	34	experiences	experience	NOUN
easat-9472	201	35	or	or	CCONJ
easat-9472	201	36	valuable	valuable	ADJ
easat-9472	201	37	information	information	NOUN
easat-9472	201	38	from	from	ADP
easat-9472	201	39	others	other	NOUN
easat-9472	201	40	.	.	PUNCT
easat-9472	202	1	it	it	PRON
easat-9472	202	2	is	be	AUX
easat-9472	202	3	mainly	mainly	ADV
easat-9472	202	4	characterized	characterize	VERB
easat-9472	202	5	by	by	ADP
easat-9472	202	6	the	the	DET
easat-9472	202	7	anxiety	anxiety	NOUN
easat-9472	202	8	of	of	ADP
easat-9472	202	9	consumers	consumer	NOUN
easat-9472	202	10	who	who	PRON
easat-9472	202	11	fear	fear	VERB
easat-9472	202	12	losing	lose	VERB
easat-9472	202	13	or	or	CCONJ
easat-9472	202	14	missing	miss	VERB
easat-9472	202	15	out	out	ADP
easat-9472	202	16	on	on	ADP
easat-9472	202	17	products	product	NOUN
easat-9472	202	18	or	or	CCONJ
easat-9472	202	19	brands	brand	NOUN
easat-9472	202	20	in	in	ADP
easat-9472	202	21	their	their	PRON
easat-9472	202	22	daily	daily	ADJ
easat-9472	202	23	lives	life	NOUN
easat-9472	202	24	and	and	CCONJ
easat-9472	202	25	being	be	AUX
easat-9472	202	26	abandoned	abandon	VERB
easat-9472	202	27	or	or	CCONJ
easat-9472	202	28	ostracized	ostracize	VERB
easat-9472	202	29	.	.	PUNCT
easat-9472	203	1	this	this	DET
easat-9472	203	2	study	study	NOUN
easat-9472	203	3	takes	take	VERB
easat-9472	203	4	consumers	consumer	NOUN
easat-9472	203	5	as	as	ADP
easat-9472	203	6	the	the	DET
easat-9472	203	7	main	main	ADJ
easat-9472	203	8	measurement	measurement	NOUN
easat-9472	203	9	and	and	CCONJ
easat-9472	203	10	research	research	NOUN
easat-9472	203	11	object	object	NOUN
easat-9472	203	12	,	,	PUNCT
easat-9472	203	13	and	and	CCONJ
easat-9472	203	14	this	this	DET
easat-9472	203	15	paper	paper	NOUN
easat-9472	203	16	draws	draw	VERB
easat-9472	203	17	on	on	ADP
easat-9472	203	18	the	the	DET
easat-9472	203	19	user	user	NOUN
easat-9472	203	20	stickiness	stickiness	NOUN
easat-9472	203	21	and	and	CCONJ
easat-9472	203	22	brand	brand	NOUN
easat-9472	203	23	stickiness	stickiness	NOUN
easat-9472	203	24	scale	scale	NOUN
easat-9472	203	25	developed	develop	VERB
easat-9472	203	26	by	by	ADP
easat-9472	203	27	xi	xi	PROPN
easat-9472	203	28	and	and	CCONJ
easat-9472	203	29	hamari	hamari	ADJ
easat-9472	203	30	[	[	X
easat-9472	203	31	63	63	NUM
easat-9472	203	32	]	]	PUNCT
easat-9472	203	33	with	with	ADP
easat-9472	203	34	a	a	DET
easat-9472	203	35	total	total	NOUN
easat-9472	203	36	of	of	ADP
easat-9472	203	37	9	9	NUM
easat-9472	203	38	questions	question	NOUN
easat-9472	203	39	.	.	PUNCT
easat-9472	204	1	the	the	DET
easat-9472	204	2	gamification	gamification	NOUN
easat-9472	204	3	marketing	marketing	NOUN
easat-9472	204	4	scale	scale	NOUN
easat-9472	204	5	developed	develop	VERB
easat-9472	204	6	by	by	ADP
easat-9472	204	7	yang	yang	PROPN
easat-9472	204	8	,	,	PUNCT
easat-9472	204	9	et	et	PROPN
easat-9472	204	10	al	al	PROPN
easat-9472	204	11	.	.	PUNCT
easat-9472	205	1	[	[	X
easat-9472	205	2	64	64	NUM
easat-9472	205	3	]	]	PUNCT
easat-9472	205	4	with	with	ADP
easat-9472	205	5	a	a	DET
easat-9472	205	6	total	total	NOUN
easat-9472	205	7	of	of	ADP
easat-9472	205	8	11	11	NUM
easat-9472	205	9	questions	question	NOUN
easat-9472	205	10	.	.	PUNCT
easat-9472	206	1	the	the	DET
easat-9472	206	2	network	network	NOUN
easat-9472	206	3	social	social	ADJ
easat-9472	206	4	capital	capital	NOUN
easat-9472	206	5	scale	scale	NOUN
easat-9472	206	6	proposed	propose	VERB
easat-9472	206	7	by	by	ADP
easat-9472	206	8	krishen	krishen	PROPN
easat-9472	206	9	,	,	PUNCT
easat-9472	206	10	et	et	PROPN
easat-9472	206	11	al	al	PROPN
easat-9472	206	12	.	.	PUNCT
easat-9472	207	1	[	[	X
easat-9472	207	2	65	65	NUM
easat-9472	207	3	]	]	PUNCT
easat-9472	207	4	with	with	ADP
easat-9472	207	5	a	a	DET
easat-9472	207	6	total	total	NOUN
easat-9472	207	7	of	of	ADP
easat-9472	207	8	11	11	NUM
easat-9472	207	9	questions	question	NOUN
easat-9472	207	10	.	.	PUNCT
easat-9472	208	1	fear	fear	NOUN
easat-9472	208	2	of	of	ADP
easat-9472	208	3	missing	miss	VERB
easat-9472	208	4	out	out	ADP
easat-9472	208	5	scale	scale	NOUN
easat-9472	208	6	developed	develop	VERB
easat-9472	208	7	by	by	ADP
easat-9472	208	8	zhang	zhang	PROPN
easat-9472	208	9	,	,	PUNCT
easat-9472	208	10	et	et	PROPN
easat-9472	208	11	al	al	PROPN
easat-9472	208	12	.	.	PUNCT
easat-9472	209	1	[	[	X
easat-9472	209	2	37	37	NUM
easat-9472	209	3	]	]	PUNCT
easat-9472	209	4	the	the	DET
easat-9472	209	5	scale	scale	NOUN
easat-9472	209	6	totaled	total	VERB
easat-9472	209	7	9	9	NUM
easat-9472	209	8	questions	question	NOUN
easat-9472	209	9	.	.	PUNCT
easat-9472	210	1	the	the	DET
easat-9472	210	2	likert	likert	ADJ
easat-9472	210	3	7	7	NUM
easat-9472	210	4	-	-	PUNCT
easat-9472	210	5	point	point	NOUN
easat-9472	210	6	scale	scale	NOUN
easat-9472	210	7	was	be	AUX
easat-9472	210	8	used	use	VERB
easat-9472	210	9	,	,	PUNCT
easat-9472	210	10	with	with	ADP
easat-9472	210	11	scores	score	NOUN
easat-9472	210	12	ranging	range	VERB
easat-9472	210	13	from	from	ADP
easat-9472	210	14	1	1	NUM
easat-9472	210	15	to	to	ADP
easat-9472	210	16	7	7	NUM
easat-9472	210	17	on	on	ADP
easat-9472	210	18	a	a	DET
easat-9472	210	19	scale	scale	NOUN
easat-9472	210	20	from	from	ADP
easat-9472	210	21	“	"	PUNCT
easat-9472	210	22	agree	agree	VERB
easat-9472	210	23	”	"	PUNCT
easat-9472	210	24	to	to	PART
easat-9472	210	25	“	"	PUNCT
easat-9472	210	26	disagree	disagree	VERB
easat-9472	210	27	”	"	PUNCT
easat-9472	210	28	.	.	PUNCT
easat-9472	211	1	3.3	3.3	NUM
easat-9472	211	2	.	.	PUNCT
easat-9472	211	3	sampling	sample	VERB
easat-9472	211	4	method	method	NOUN
easat-9472	211	5	the	the	DET
easat-9472	211	6	main	main	ADJ
easat-9472	211	7	purpose	purpose	NOUN
easat-9472	211	8	of	of	ADP
easat-9472	211	9	this	this	DET
easat-9472	211	10	research	research	NOUN
easat-9472	211	11	is	be	AUX
easat-9472	211	12	to	to	PART
easat-9472	211	13	explore	explore	VERB
easat-9472	211	14	the	the	DET
easat-9472	211	15	impact	impact	NOUN
easat-9472	211	16	of	of	ADP
easat-9472	211	17	personalized	personalized	ADJ
easat-9472	211	18	marketing	marketing	NOUN
easat-9472	211	19	and	and	CCONJ
easat-9472	211	20	gamification	gamification	NOUN
easat-9472	211	21	marketing	marketing	NOUN
easat-9472	211	22	on	on	ADP
easat-9472	211	23	brand	brand	NOUN
easat-9472	211	24	stickiness	stickiness	NOUN
easat-9472	211	25	.	.	PUNCT
easat-9472	212	1	sample	sample	NOUN
easat-9472	212	2	selection	selection	NOUN
easat-9472	212	3	,	,	PUNCT
easat-9472	212	4	because	because	SCONJ
easat-9472	212	5	of	of	ADP
easat-9472	212	6	china	china	PROPN
easat-9472	212	7	's	's	PART
easat-9472	212	8	vast	vast	ADJ
easat-9472	212	9	land	land	NOUN
easat-9472	212	10	and	and	CCONJ
easat-9472	212	11	large	large	ADJ
easat-9472	212	12	population	population	NOUN
easat-9472	212	13	,	,	PUNCT
easat-9472	212	14	in	in	ADP
easat-9472	212	15	order	order	NOUN
easat-9472	212	16	to	to	PART
easat-9472	212	17	improve	improve	VERB
easat-9472	212	18	the	the	DET
easat-9472	212	19	representativeness	representativeness	NOUN
easat-9472	212	20	of	of	ADP
easat-9472	212	21	the	the	DET
easat-9472	212	22	sample	sample	NOUN
easat-9472	212	23	,	,	PUNCT
easat-9472	212	24	so	so	SCONJ
easat-9472	212	25	as	as	SCONJ
easat-9472	212	26	to	to	PART
easat-9472	212	27	improve	improve	VERB
easat-9472	212	28	the	the	DET
easat-9472	212	29	accuracy	accuracy	NOUN
easat-9472	212	30	of	of	ADP
easat-9472	212	31	the	the	DET
easat-9472	212	32	sample	sample	NOUN
easat-9472	212	33	inference	inference	NOUN
easat-9472	212	34	of	of	ADP
easat-9472	212	35	the	the	DET
easat-9472	212	36	whole	whole	NOUN
easat-9472	212	37	,	,	PUNCT
easat-9472	212	38	five	five	NUM
easat-9472	212	39	cities	city	NOUN
easat-9472	212	40	,	,	PUNCT
easat-9472	212	41	shanghai	shanghai	PROPN
easat-9472	212	42	,	,	PUNCT
easat-9472	212	43	beijing	beijing	PROPN
easat-9472	212	44	,	,	PUNCT
easat-9472	212	45	guangzhou	guangzhou	PROPN
easat-9472	212	46	,	,	PUNCT
easat-9472	212	47	shenzhen	shenzhen	PROPN
easat-9472	212	48	and	and	CCONJ
easat-9472	212	49	hangzhou	hangzhou	PROPN
easat-9472	212	50	,	,	PUNCT
easat-9472	212	51	were	be	AUX
easat-9472	212	52	selected	select	VERB
easat-9472	212	53	as	as	ADP
easat-9472	212	54	the	the	DET
easat-9472	212	55	scope	scope	NOUN
easat-9472	212	56	of	of	ADP
easat-9472	212	57	the	the	DET
easat-9472	212	58	study	study	NOUN
easat-9472	212	59	.	.	PUNCT
easat-9472	213	1	brand	brand	NOUN
easat-9472	213	2	is	be	AUX
easat-9472	213	3	an	an	DET
easat-9472	213	4	important	important	ADJ
easat-9472	213	5	resource	resource	NOUN
easat-9472	213	6	for	for	ADP
easat-9472	213	7	enterprises	enterprise	NOUN
easat-9472	213	8	to	to	PART
easat-9472	213	9	participate	participate	VERB
easat-9472	213	10	in	in	ADP
easat-9472	213	11	market	market	NOUN
easat-9472	213	12	competition	competition	NOUN
easat-9472	213	13	,	,	PUNCT
easat-9472	213	14	an	an	DET
easat-9472	213	15	important	important	ADJ
easat-9472	213	16	grip	grip	NOUN
easat-9472	213	17	to	to	PART
easat-9472	213	18	lead	lead	VERB
easat-9472	213	19	the	the	DET
easat-9472	213	20	high	high	ADJ
easat-9472	213	21	-	-	PUNCT
easat-9472	213	22	quality	quality	NOUN
easat-9472	213	23	development	development	NOUN
easat-9472	213	24	of	of	ADP
easat-9472	213	25	economy	economy	NOUN
easat-9472	213	26	,	,	PUNCT
easat-9472	213	27	and	and	CCONJ
easat-9472	213	28	an	an	DET
easat-9472	213	29	important	important	ADJ
easat-9472	213	30	indicator	indicator	NOUN
easat-9472	213	31	to	to	PART
easat-9472	213	32	measure	measure	VERB
easat-9472	213	33	the	the	DET
easat-9472	213	34	economic	economic	ADJ
easat-9472	213	35	strength	strength	NOUN
easat-9472	213	36	of	of	ADP
easat-9472	213	37	cities	city	NOUN
easat-9472	213	38	.	.	PUNCT
easat-9472	214	1	with	with	ADP
easat-9472	214	2	strong	strong	ADJ
easat-9472	214	3	business	business	NOUN
easat-9472	214	4	environments	environment	NOUN
easat-9472	214	5	and	and	CCONJ
easat-9472	214	6	market	market	NOUN
easat-9472	214	7	potential	potential	NOUN
easat-9472	214	8	,	,	PUNCT
easat-9472	214	9	these	these	DET
easat-9472	214	10	cities	city	NOUN
easat-9472	214	11	have	have	AUX
easat-9472	214	12	attracted	attract	VERB
easat-9472	214	13	a	a	DET
easat-9472	214	14	large	large	ADJ
easat-9472	214	15	number	number	NOUN
easat-9472	214	16	of	of	ADP
easat-9472	214	17	e	e	NOUN
easat-9472	214	18	-	-	NOUN
easat-9472	214	19	commerce	commerce	NOUN
easat-9472	214	20	enterprises	enterprise	NOUN
easat-9472	214	21	and	and	CCONJ
easat-9472	214	22	entrepreneurs	entrepreneur	NOUN
easat-9472	214	23	to	to	PART
easat-9472	214	24	move	move	VERB
easat-9472	214	25	in	in	ADV
easat-9472	214	26	and	and	CCONJ
easat-9472	214	27	become	become	VERB
easat-9472	214	28	important	important	ADJ
easat-9472	214	29	centers	center	NOUN
easat-9472	214	30	of	of	ADP
easat-9472	214	31	e	e	NOUN
easat-9472	214	32	-	-	NOUN
easat-9472	214	33	commerce	commerce	NOUN
easat-9472	214	34	in	in	ADP
easat-9472	214	35	china	china	PROPN
easat-9472	214	36	.	.	PUNCT
easat-9472	215	1	this	this	DET
easat-9472	215	2	research	research	NOUN
easat-9472	215	3	uses	use	VERB
easat-9472	215	4	regional	regional	ADJ
easat-9472	215	5	stratified	stratified	ADJ
easat-9472	215	6	proportional	proportional	ADJ
easat-9472	215	7	sampling	sampling	NOUN
easat-9472	215	8	,	,	PUNCT
easat-9472	215	9	where	where	SCONJ
easat-9472	215	10	sampling	sample	VERB
easat-9472	215	11	in	in	ADP
easat-9472	215	12	a	a	DET
easat-9472	215	13	geographic	geographic	ADJ
easat-9472	215	14	area	area	NOUN
easat-9472	215	15	is	be	AUX
easat-9472	215	16	done	do	VERB
easat-9472	215	17	by	by	ADP
easat-9472	215	18	first	first	ADV
easat-9472	215	19	dividing	divide	VERB
easat-9472	215	20	the	the	DET
easat-9472	215	21	selected	select	VERB
easat-9472	215	22	area	area	NOUN
easat-9472	215	23	(	(	PUNCT
easat-9472	215	24	city	city	NOUN
easat-9472	215	25	,	,	PUNCT
easat-9472	215	26	township	township	NOUN
easat-9472	215	27	,	,	PUNCT
easat-9472	215	28	town	town	NOUN
easat-9472	215	29	,	,	PUNCT
easat-9472	215	30	street	street	NOUN
easat-9472	215	31	,	,	PUNCT
easat-9472	215	32	etc	etc	X
easat-9472	215	33	.	.	X
easat-9472	215	34	)	)	PUNCT
easat-9472	216	1	and	and	CCONJ
easat-9472	216	2	then	then	ADV
easat-9472	216	3	sampling	sample	VERB
easat-9472	216	4	,	,	PUNCT
easat-9472	216	5	from	from	ADP
easat-9472	216	6	which	which	PRON
easat-9472	216	7	the	the	DET
easat-9472	216	8	well	well	ADV
easat-9472	216	9	-	-	PUNCT
easat-9472	216	10	divided	divide	VERB
easat-9472	216	11	area	area	NOUN
easat-9472	216	12	in	in	ADP
easat-9472	216	13	the	the	DET
easat-9472	216	14	divided	divide	VERB
easat-9472	216	15	area	area	NOUN
easat-9472	216	16	is	be	AUX
easat-9472	216	17	selected	select	VERB
easat-9472	216	18	as	as	ADP
easat-9472	216	19	the	the	DET
easat-9472	216	20	sample	sample	NOUN
easat-9472	216	21	area	area	NOUN
easat-9472	216	22	,	,	PUNCT
easat-9472	216	23	and	and	CCONJ
easat-9472	216	24	then	then	ADV
easat-9472	216	25	sampling	sample	VERB
easat-9472	216	26	or	or	CCONJ
easat-9472	216	27	performing	perform	VERB
easat-9472	216	28	complete	complete	ADJ
easat-9472	216	29	sample	sample	NOUN
easat-9472	216	30	sampling	sample	VERB
easat-9472	216	31	in	in	ADP
easat-9472	216	32	the	the	DET
easat-9472	216	33	area	area	NOUN
easat-9472	216	34	that	that	PRON
easat-9472	216	35	is	be	AUX
easat-9472	216	36	sampled	sample	VERB
easat-9472	216	37	to	to	PART
easat-9472	216	38	everitt	everitt	VERB
easat-9472	217	1	[	[	X
easat-9472	217	2	66	66	NUM
easat-9472	217	3	]	]	PUNCT
easat-9472	217	4	.	.	PUNCT
easat-9472	218	1	consumers	consumer	NOUN
easat-9472	218	2	aged	age	VERB
easat-9472	218	3	18	18	NUM
easat-9472	218	4	-	-	SYM
easat-9472	218	5	60	60	NUM
easat-9472	218	6	years	year	NOUN
easat-9472	218	7	old	old	ADJ
easat-9472	218	8	in	in	ADP
easat-9472	218	9	five	five	NUM
easat-9472	218	10	cities	city	NOUN
easat-9472	218	11	,	,	PUNCT
easat-9472	218	12	namely	namely	ADV
easat-9472	218	13	shanghai	shanghai	PROPN
easat-9472	218	14	,	,	PUNCT
easat-9472	218	15	beijing	beijing	PROPN
easat-9472	218	16	,	,	PUNCT
easat-9472	218	17	guangzhou	guangzhou	PROPN
easat-9472	218	18	,	,	PUNCT
easat-9472	218	19	shenzhen	shenzhen	PROPN
easat-9472	218	20	and	and	CCONJ
easat-9472	218	21	hangzhou	hangzhou	PROPN
easat-9472	218	22	,	,	PUNCT
easat-9472	218	23	were	be	AUX
easat-9472	218	24	used	use	VERB
easat-9472	218	25	as	as	ADP
easat-9472	218	26	the	the	DET
easat-9472	218	27	population	population	NOUN
easat-9472	218	28	for	for	ADP
easat-9472	218	29	the	the	DET
easat-9472	218	30	study	study	NOUN
easat-9472	218	31	.	.	PUNCT
easat-9472	219	1	according	accord	VERB
easat-9472	219	2	to	to	ADP
easat-9472	219	3	sudman	sudman	NOUN
easat-9472	219	4	[	[	X
easat-9472	219	5	67	67	NUM
easat-9472	219	6	]	]	PUNCT
easat-9472	219	7	the	the	DET
easat-9472	219	8	scope	scope	NOUN
easat-9472	219	9	of	of	ADP
easat-9472	219	10	the	the	DET
easat-9472	219	11	research	research	NOUN
easat-9472	219	12	population	population	NOUN
easat-9472	219	13	is	be	AUX
easat-9472	219	14	a	a	DET
easat-9472	219	15	nationwide	nationwide	ADJ
easat-9472	219	16	study	study	NOUN
easat-9472	219	17	and	and	CCONJ
easat-9472	219	18	it	it	PRON
easat-9472	219	19	is	be	AUX
easat-9472	219	20	recommended	recommend	VERB
easat-9472	219	21	that	that	SCONJ
easat-9472	219	22	1,500	1,500	NUM
easat-9472	219	23	-	-	SYM
easat-9472	219	24	2,500	2,500	NUM
easat-9472	219	25	people	people	NOUN
easat-9472	219	26	be	be	AUX
easat-9472	219	27	sampled	sample	VERB
easat-9472	219	28	and	and	CCONJ
easat-9472	219	29	the	the	DET
easat-9472	219	30	statistical	statistical	ADJ
easat-9472	219	31	sample	sample	NOUN
easat-9472	219	32	size	size	NOUN
easat-9472	219	33	of	of	ADP
easat-9472	219	34	the	the	DET
easat-9472	219	35	sample	sample	NOUN
easat-9472	219	36	survey	survey	NOUN
easat-9472	219	37	requires	require	VERB
easat-9472	219	38	a	a	DET
easat-9472	219	39	sufficiently	sufficiently	ADV
easat-9472	219	40	large	large	ADJ
easat-9472	219	41	sample	sample	NOUN
easat-9472	219	42	size	size	NOUN
easat-9472	219	43	in	in	ADP
easat-9472	219	44	order	order	NOUN
easat-9472	219	45	to	to	PART
easat-9472	219	46	ensure	ensure	VERB
easat-9472	219	47	the	the	DET
easat-9472	219	48	reliability	reliability	NOUN
easat-9472	219	49	of	of	ADP
easat-9472	219	50	the	the	DET
easat-9472	219	51	analyzed	analyze	VERB
easat-9472	219	52	results	result	NOUN
easat-9472	219	53	.	.	PUNCT
easat-9472	220	1	therefore	therefore	ADV
easat-9472	220	2	,	,	PUNCT
easat-9472	220	3	this	this	DET
easat-9472	220	4	study	study	NOUN
easat-9472	220	5	selects	select	VERB
easat-9472	220	6	consumers	consumer	NOUN
easat-9472	220	7	in	in	ADP
easat-9472	220	8	five	five	NUM
easat-9472	220	9	cities	city	NOUN
easat-9472	220	10	:	:	PUNCT
easat-9472	220	11	shanghai	shanghai	PROPN
easat-9472	220	12	,	,	PUNCT
easat-9472	220	13	beijing	beijing	PROPN
easat-9472	220	14	,	,	PUNCT
easat-9472	220	15	guangzhou	guangzhou	PROPN
easat-9472	220	16	,	,	PUNCT
easat-9472	220	17	shenzhen	shenzhen	PROPN
easat-9472	220	18	and	and	CCONJ
easat-9472	220	19	hangzhou	hangzhou	PROPN
easat-9472	220	20	as	as	ADP
easat-9472	220	21	the	the	DET
easat-9472	220	22	research	research	NOUN
easat-9472	220	23	object	object	NOUN
easat-9472	220	24	,	,	PUNCT
easat-9472	220	25	with	with	ADP
easat-9472	220	26	a	a	DET
easat-9472	220	27	total	total	ADJ
easat-9472	220	28	sample	sample	NOUN
easat-9472	220	29	size	size	NOUN
easat-9472	220	30	of	of	ADP
easat-9472	220	31	1,500	1,500	NUM
easat-9472	220	32	people	people	NOUN
easat-9472	220	33	,	,	PUNCT
easat-9472	220	34	and	and	CCONJ
easat-9472	220	35	then	then	ADV
easat-9472	220	36	,	,	PUNCT
easat-9472	220	37	according	accord	VERB
easat-9472	220	38	to	to	ADP
easat-9472	220	39	the	the	DET
easat-9472	220	40	seventh	seventh	ADJ
easat-9472	220	41	national	national	PROPN
easat-9472	220	42	census	census	NOUN
easat-9472	220	43	,	,	PUNCT
easat-9472	220	44	the	the	DET
easat-9472	220	45	number	number	NOUN
easat-9472	220	46	of	of	ADP
easat-9472	220	47	resident	resident	ADJ
easat-9472	220	48	population	population	NOUN
easat-9472	220	49	in	in	ADP
easat-9472	220	50	shanghai	shanghai	PROPN
easat-9472	220	51	is	be	AUX
easat-9472	220	52	24,874,500	24,874,500	NUM
easat-9472	220	53	,	,	PUNCT
easat-9472	220	54	the	the	DET
easat-9472	220	55	number	number	NOUN
easat-9472	220	56	of	of	ADP
easat-9472	220	57	resident	resident	ADJ
easat-9472	220	58	population	population	NOUN
easat-9472	220	59	in	in	ADP
easat-9472	220	60	beijing	beijing	PROPN
easat-9472	220	61	is	be	AUX
easat-9472	220	62	21,893,100	21,893,100	NUM
easat-9472	220	63	,	,	PUNCT
easat-9472	220	64	the	the	DET
easat-9472	220	65	number	number	NOUN
easat-9472	220	66	of	of	ADP
easat-9472	220	67	resident	resident	ADJ
easat-9472	220	68	population	population	NOUN
easat-9472	220	69	in	in	ADP
easat-9472	220	70	guangzhou	guangzhou	PROPN
easat-9472	220	71	is	be	AUX
easat-9472	220	72	18,827,000	18,827,000	NUM
easat-9472	220	73	,	,	PUNCT
easat-9472	220	74	the	the	DET
easat-9472	220	75	number	number	NOUN
easat-9472	220	76	of	of	ADP
easat-9472	220	77	resident	resident	ADJ
easat-9472	220	78	population	population	NOUN
easat-9472	220	79	in	in	ADP
easat-9472	220	80	shenzhen	shenzhen	PROPN
easat-9472	220	81	is	be	AUX
easat-9472	220	82	17,790,100	17,790,100	NUM
easat-9472	220	83	,	,	PUNCT
easat-9472	220	84	the	the	DET
easat-9472	220	85	number	number	NOUN
easat-9472	220	86	of	of	ADP
easat-9472	220	87	resident	resident	ADJ
easat-9472	220	88	population	population	NOUN
easat-9472	220	89	in	in	ADP
easat-9472	220	90	hangzhou	hangzhou	PROPN
easat-9472	220	91	is	be	AUX
easat-9472	220	92	17,797,011	17,797,011	NUM
easat-9472	220	93	,	,	PUNCT
easat-9472	220	94	and	and	CCONJ
easat-9472	220	95	the	the	DET
easat-9472	220	96	number	number	NOUN
easat-9472	220	97	of	of	ADP
easat-9472	220	98	resident	resident	ADJ
easat-9472	220	99	population	population	NOUN
easat-9472	220	100	in	in	ADP
easat-9472	220	101	hangzhou	hangzhou	PROPN
easat-9472	220	102	is	be	AUX
easat-9472	220	103	889	889	NUM
easat-9472	220	104	edelweiss	edelweiss	PROPN
easat-9472	220	105	applied	apply	VERB
easat-9472	220	106	science	science	NOUN
easat-9472	220	107	and	and	CCONJ
easat-9472	220	108	technology	technology	NOUN
easat-9472	220	109	issn	issn	PROPN
easat-9472	220	110	:	:	PUNCT
easat-9472	220	111	2576	2576	NUM
easat-9472	220	112	-	-	SYM
easat-9472	220	113	8484	8484	NUM
easat-9472	220	114	vol	vol	NOUN
easat-9472	220	115	.	.	PROPN
easat-9472	221	1	9	9	NUM
easat-9472	221	2	,	,	PUNCT
easat-9472	221	3	no	no	INTJ
easat-9472	221	4	.	.	NOUN
easat-9472	221	5	8	8	NUM
easat-9472	221	6	:	:	PUNCT
easat-9472	221	7	882	882	NUM
easat-9472	221	8	-	-	SYM
easat-9472	221	9	897	897	NUM
easat-9472	221	10	,	,	PUNCT
easat-9472	221	11	2025	2025	NUM
easat-9472	221	12	doi	doi	NOUN
easat-9472	221	13	:	:	PUNCT
easat-9472	221	14	10.55214/2576	10.55214/2576	NUM
easat-9472	221	15	-	-	SYM
easat-9472	221	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	221	17	©	©	ADP
easat-9472	221	18	2025	2025	NUM
easat-9472	221	19	by	by	ADP
easat-9472	221	20	the	the	DET
easat-9472	221	21	authors	author	NOUN
easat-9472	221	22	;	;	PUNCT
easat-9472	221	23	licensee	licensee	PROPN
easat-9472	221	24	learning	learning	NOUN
easat-9472	221	25	gate	gate	NOUN
easat-9472	221	26	17,797,011	17,797,011	NUM
easat-9472	221	27	.	.	PUNCT
easat-9472	222	1	1779.01	1779.01	NUM
easat-9472	222	2	,	,	PUNCT
easat-9472	222	3	and	and	CCONJ
easat-9472	222	4	the	the	DET
easat-9472	222	5	number	number	NOUN
easat-9472	222	6	of	of	ADP
easat-9472	222	7	permanent	permanent	ADJ
easat-9472	222	8	residents	resident	NOUN
easat-9472	222	9	in	in	ADP
easat-9472	222	10	hangzhou	hangzhou	PROPN
easat-9472	222	11	is	be	AUX
easat-9472	222	12	1252.20	1252.20	NUM
easat-9472	222	13	.	.	PUNCT
easat-9472	223	1	therefore	therefore	ADV
easat-9472	223	2	,	,	PUNCT
easat-9472	223	3	according	accord	VERB
easat-9472	223	4	to	to	ADP
easat-9472	223	5	the	the	DET
easat-9472	223	6	regional	regional	ADJ
easat-9472	223	7	stratified	stratified	ADJ
easat-9472	223	8	proportional	proportional	ADJ
easat-9472	223	9	sampling	sampling	NOUN
easat-9472	223	10	,	,	PUNCT
easat-9472	223	11	390	390	NUM
easat-9472	223	12	questionnaires	questionnaire	NOUN
easat-9472	223	13	were	be	AUX
easat-9472	223	14	distributed	distribute	VERB
easat-9472	223	15	in	in	ADP
easat-9472	223	16	shanghai	shanghai	PROPN
easat-9472	223	17	,	,	PUNCT
easat-9472	223	18	342	342	NUM
easat-9472	223	19	questionnaires	questionnaire	NOUN
easat-9472	223	20	were	be	AUX
easat-9472	223	21	distributed	distribute	VERB
easat-9472	223	22	in	in	ADP
easat-9472	223	23	beijing	beijing	PROPN
easat-9472	223	24	,	,	PUNCT
easat-9472	223	25	295	295	NUM
easat-9472	223	26	questionnaires	questionnaire	NOUN
easat-9472	223	27	were	be	AUX
easat-9472	223	28	distributed	distribute	VERB
easat-9472	223	29	in	in	ADP
easat-9472	223	30	guangzhou	guangzhou	PROPN
easat-9472	223	31	,	,	PUNCT
easat-9472	223	32	278	278	NUM
easat-9472	223	33	questionnaires	questionnaire	NOUN
easat-9472	223	34	were	be	AUX
easat-9472	223	35	distributed	distribute	VERB
easat-9472	223	36	in	in	ADP
easat-9472	223	37	shenzhen	shenzhen	PROPN
easat-9472	223	38	,	,	PUNCT
easat-9472	223	39	and	and	CCONJ
easat-9472	223	40	195	195	NUM
easat-9472	223	41	questionnaires	questionnaire	NOUN
easat-9472	223	42	were	be	AUX
easat-9472	223	43	distributed	distribute	VERB
easat-9472	223	44	in	in	ADP
easat-9472	223	45	hangzhou	hangzhou	PROPN
easat-9472	223	46	.	.	PUNCT
easat-9472	224	1	in	in	ADP
easat-9472	224	2	total	total	ADJ
easat-9472	224	3	,	,	PUNCT
easat-9472	224	4	1500	1500	NUM
easat-9472	224	5	questionnaires	questionnaire	NOUN
easat-9472	224	6	were	be	AUX
easat-9472	224	7	distributed	distribute	VERB
easat-9472	224	8	.	.	PUNCT
easat-9472	225	1	4	4	X
easat-9472	225	2	.	.	X
easat-9472	225	3	data	datum	NOUN
easat-9472	225	4	analysis	analysis	NOUN
easat-9472	225	5	and	and	CCONJ
easat-9472	225	6	results	result	VERB
easat-9472	225	7	4.1	4.1	NUM
easat-9472	225	8	.	.	PUNCT
easat-9472	226	1	reliability	reliability	NOUN
easat-9472	226	2	analysis	analysis	NOUN
easat-9472	226	3	after	after	ADP
easat-9472	226	4	validation	validation	NOUN
easat-9472	226	5	,	,	PUNCT
easat-9472	226	6	it	it	PRON
easat-9472	226	7	can	can	AUX
easat-9472	226	8	be	be	AUX
easat-9472	226	9	seen	see	VERB
easat-9472	226	10	that	that	SCONJ
easat-9472	226	11	the	the	DET
easat-9472	226	12	cronbach	cronbach	NOUN
easat-9472	226	13	's	's	PART
easat-9472	226	14	α	α	NOUN
easat-9472	226	15	value	value	NOUN
easat-9472	226	16	of	of	ADP
easat-9472	226	17	brand	brand	NOUN
easat-9472	226	18	stickiness	stickiness	NOUN
easat-9472	226	19	is	be	AUX
easat-9472	226	20	0.921	0.921	NUM
easat-9472	226	21	,	,	PUNCT
easat-9472	226	22	the	the	DET
easat-9472	226	23	cronbach	cronbach	NOUN
easat-9472	226	24	's	's	PART
easat-9472	226	25	α	α	NOUN
easat-9472	226	26	value	value	NOUN
easat-9472	226	27	of	of	ADP
easat-9472	226	28	gamified	gamifie	VERB
easat-9472	226	29	marketing	marketing	NOUN
easat-9472	226	30	is	be	AUX
easat-9472	226	31	0.934	0.934	NUM
easat-9472	226	32	,	,	PUNCT
easat-9472	226	33	the	the	DET
easat-9472	226	34	cronbach	cronbach	NOUN
easat-9472	226	35	's	's	PART
easat-9472	226	36	α	α	NOUN
easat-9472	226	37	value	value	NOUN
easat-9472	226	38	of	of	ADP
easat-9472	226	39	network	network	NOUN
easat-9472	226	40	social	social	ADJ
easat-9472	226	41	capital	capital	NOUN
easat-9472	226	42	is	be	AUX
easat-9472	226	43	0.972	0.972	NUM
easat-9472	226	44	,	,	PUNCT
easat-9472	226	45	and	and	CCONJ
easat-9472	226	46	the	the	DET
easat-9472	226	47	fear	fear	NOUN
easat-9472	226	48	of	of	ADP
easat-9472	226	49	missing	miss	VERB
easat-9472	226	50	out	out	ADP
easat-9472	226	51	is	be	AUX
easat-9472	226	52	0.960	0.960	NUM
easat-9472	226	53	,	,	PUNCT
easat-9472	226	54	and	and	CCONJ
easat-9472	226	55	the	the	DET
easat-9472	226	56	corrected	correct	VERB
easat-9472	226	57	term	term	NOUN
easat-9472	226	58	to	to	ADP
easat-9472	226	59	total	total	ADJ
easat-9472	226	60	correlation	correlation	NOUN
easat-9472	226	61	of	of	ADP
easat-9472	226	62	these	these	DET
easat-9472	226	63	variables	variable	NOUN
easat-9472	226	64	are	be	AUX
easat-9472	226	65	all	all	ADV
easat-9472	226	66	less	less	ADJ
easat-9472	226	67	than	than	ADP
easat-9472	226	68	0.4	0.4	NUM
easat-9472	226	69	,	,	PUNCT
easat-9472	226	70	and	and	CCONJ
easat-9472	226	71	the	the	DET
easat-9472	226	72	corrected	correct	VERB
easat-9472	226	73	term	term	NOUN
easat-9472	226	74	to	to	ADP
easat-9472	226	75	total	total	ADJ
easat-9472	226	76	correlation	correlation	NOUN
easat-9472	226	77	of	of	ADP
easat-9472	226	78	these	these	DET
easat-9472	226	79	variables	variable	NOUN
easat-9472	226	80	is	be	AUX
easat-9472	226	81	less	less	ADJ
easat-9472	226	82	than	than	ADP
easat-9472	226	83	0.4	0.4	NUM
easat-9472	226	84	.	.	PUNCT
easat-9472	227	1	cronbach	cronbach	PROPN
easat-9472	227	2	's	's	PART
easat-9472	227	3	α	α	NOUN
easat-9472	227	4	value	value	NOUN
easat-9472	227	5	of	of	ADP
easat-9472	227	6	0.960	0.960	NUM
easat-9472	227	7	,	,	PUNCT
easat-9472	227	8	and	and	CCONJ
easat-9472	227	9	the	the	DET
easat-9472	227	10	corrected	correct	VERB
easat-9472	227	11	item	item	NOUN
easat-9472	227	12	-	-	PUNCT
easat-9472	227	13	total	total	NOUN
easat-9472	227	14	correlation	correlation	NOUN
easat-9472	227	15	of	of	ADP
easat-9472	227	16	all	all	DET
easat-9472	227	17	these	these	DET
easat-9472	227	18	variables	variable	NOUN
easat-9472	227	19	is	be	AUX
easat-9472	227	20	less	less	ADJ
easat-9472	227	21	than	than	ADP
easat-9472	227	22	0.4	0.4	NUM
easat-9472	227	23	,	,	PUNCT
easat-9472	227	24	the	the	DET
easat-9472	227	25	citc	citc	NOUN
easat-9472	227	26	coefficients	coefficient	VERB
easat-9472	227	27	for	for	ADP
easat-9472	227	28	all	all	DET
easat-9472	227	29	question	question	NOUN
easat-9472	227	30	items	item	NOUN
easat-9472	227	31	were	be	AUX
easat-9472	227	32	higher	high	ADJ
easat-9472	227	33	than	than	ADP
easat-9472	227	34	0.4	0.4	NUM
easat-9472	227	35	,	,	PUNCT
easat-9472	227	36	and	and	CCONJ
easat-9472	227	37	the	the	DET
easat-9472	227	38	cronbach	cronbach	NOUN
easat-9472	227	39	’s	’s	PART
easat-9472	227	40	α	α	PROPN
easat-9472	227	41	values	value	NOUN
easat-9472	227	42	after	after	ADP
easat-9472	227	43	deletion	deletion	NOUN
easat-9472	227	44	were	be	AUX
easat-9472	227	45	smaller	small	ADJ
easat-9472	227	46	than	than	ADP
easat-9472	227	47	the	the	DET
easat-9472	227	48	total	total	NOUN
easat-9472	227	49	cronbach	cronbach	NOUN
easat-9472	227	50	’s	’s	PART
easat-9472	227	51	α	α	NOUN
easat-9472	227	52	,	,	PUNCT
easat-9472	227	53	indicating	indicate	VERB
easat-9472	227	54	no	no	DET
easat-9472	227	55	improvement	improvement	NOUN
easat-9472	227	56	.	.	PUNCT
easat-9472	228	1	the	the	DET
easat-9472	228	2	internal	internal	ADJ
easat-9472	228	3	consistency	consistency	NOUN
easat-9472	228	4	was	be	AUX
easat-9472	228	5	good	good	ADJ
easat-9472	228	6	.	.	PUNCT
easat-9472	229	1	4.2	4.2	NUM
easat-9472	229	2	.	.	PUNCT
easat-9472	230	1	validity	validity	NOUN
easat-9472	230	2	analysis	analysis	NOUN
easat-9472	230	3	the	the	DET
easat-9472	230	4	validity	validity	NOUN
easat-9472	230	5	analysis	analysis	NOUN
easat-9472	230	6	was	be	AUX
easat-9472	230	7	divided	divide	VERB
easat-9472	230	8	into	into	ADP
easat-9472	230	9	convergent	convergent	NOUN
easat-9472	230	10	and	and	CCONJ
easat-9472	230	11	discriminant	discriminant	ADJ
easat-9472	230	12	validity	validity	NOUN
easat-9472	230	13	.	.	PUNCT
easat-9472	231	1	there	there	PRON
easat-9472	231	2	are	be	VERB
easat-9472	231	3	three	three	NUM
easat-9472	231	4	main	main	ADJ
easat-9472	231	5	ways	way	NOUN
easat-9472	231	6	to	to	PART
easat-9472	231	7	determine	determine	VERB
easat-9472	231	8	whether	whether	SCONJ
easat-9472	231	9	there	there	PRON
easat-9472	231	10	is	be	VERB
easat-9472	231	11	convergent	convergent	ADJ
easat-9472	231	12	validity	validity	NOUN
easat-9472	231	13	:	:	PUNCT
easat-9472	231	14	the	the	DET
easat-9472	231	15	first	first	ADJ
easat-9472	231	16	is	be	AUX
easat-9472	231	17	that	that	SCONJ
easat-9472	231	18	all	all	DET
easat-9472	231	19	standardized	standardized	ADJ
easat-9472	231	20	factor	factor	NOUN
easat-9472	231	21	loadings	loading	NOUN
easat-9472	231	22	should	should	AUX
easat-9472	231	23	be	be	AUX
easat-9472	231	24	greater	great	ADJ
easat-9472	231	25	than	than	ADP
easat-9472	231	26	0.5	0.5	NUM
easat-9472	231	27	,	,	PUNCT
easat-9472	231	28	the	the	DET
easat-9472	231	29	second	second	NOUN
easat-9472	231	30	is	be	AUX
easat-9472	231	31	that	that	SCONJ
easat-9472	231	32	the	the	DET
easat-9472	231	33	combined	combined	ADJ
easat-9472	231	34	reliability	reliability	NOUN
easat-9472	231	35	(	(	PUNCT
easat-9472	231	36	cr	cr	NOUN
easat-9472	231	37	)	)	PUNCT
easat-9472	231	38	should	should	AUX
easat-9472	231	39	be	be	AUX
easat-9472	231	40	greater	great	ADJ
easat-9472	231	41	than	than	ADP
easat-9472	231	42	0.6	0.6	NUM
easat-9472	231	43	,	,	PUNCT
easat-9472	231	44	and	and	CCONJ
easat-9472	231	45	the	the	DET
easat-9472	231	46	third	third	NOUN
easat-9472	231	47	is	be	AUX
easat-9472	231	48	that	that	SCONJ
easat-9472	231	49	the	the	DET
easat-9472	231	50	average	average	ADJ
easat-9472	231	51	variance	variance	NOUN
easat-9472	231	52	extracted	extract	VERB
easat-9472	231	53	(	(	PUNCT
easat-9472	231	54	ave	ave	NOUN
easat-9472	231	55	)	)	PUNCT
easat-9472	231	56	should	should	AUX
easat-9472	231	57	be	be	AUX
easat-9472	231	58	greater	great	ADJ
easat-9472	231	59	than	than	ADP
easat-9472	231	60	0.5	0.5	NUM
easat-9472	231	61	[	[	X
easat-9472	231	62	68	68	NUM
easat-9472	231	63	]	]	PUNCT
easat-9472	231	64	.	.	PUNCT
easat-9472	232	1	the	the	DET
easat-9472	232	2	criterion	criterion	NOUN
easat-9472	232	3	for	for	ADP
easat-9472	232	4	determining	determine	VERB
easat-9472	232	5	discriminant	discriminant	ADJ
easat-9472	232	6	validity	validity	NOUN
easat-9472	232	7	is	be	AUX
easat-9472	232	8	that	that	SCONJ
easat-9472	232	9	the	the	DET
easat-9472	232	10	square	square	ADJ
easat-9472	232	11	root	root	NOUN
easat-9472	232	12	value	value	NOUN
easat-9472	232	13	of	of	ADP
easat-9472	232	14	the	the	DET
easat-9472	232	15	average	average	ADJ
easat-9472	232	16	variance	variance	NOUN
easat-9472	232	17	extracted	extract	VERB
easat-9472	232	18	(	(	PUNCT
easat-9472	232	19	ave	ave	NOUN
easat-9472	232	20	)	)	PUNCT
easat-9472	232	21	should	should	AUX
easat-9472	232	22	be	be	AUX
easat-9472	232	23	greater	great	ADJ
easat-9472	232	24	than	than	ADP
easat-9472	232	25	the	the	DET
easat-9472	232	26	correlation	correlation	NOUN
easat-9472	232	27	coefficient	coefficient	NOUN
easat-9472	232	28	between	between	ADP
easat-9472	232	29	variables	variable	NOUN
easat-9472	232	30	[	[	X
easat-9472	232	31	69	69	NUM
easat-9472	232	32	]	]	PUNCT
easat-9472	232	33	.	.	PUNCT
easat-9472	233	1	table1	table1	PROPN
easat-9472	233	2	shows	show	VERB
easat-9472	233	3	that	that	SCONJ
easat-9472	233	4	the	the	DET
easat-9472	233	5	combined	combined	ADJ
easat-9472	233	6	reliability	reliability	NOUN
easat-9472	233	7	(	(	PUNCT
easat-9472	233	8	cr	cr	NOUN
easat-9472	233	9	)	)	PUNCT
easat-9472	233	10	values	value	NOUN
easat-9472	233	11	were	be	AUX
easat-9472	233	12	all	all	PRON
easat-9472	233	13	between	between	ADP
easat-9472	233	14	0.919	0.919	NUM
easat-9472	233	15	and	and	CCONJ
easat-9472	233	16	0.972	0.972	NUM
easat-9472	233	17	(	(	PUNCT
easat-9472	233	18	greater	great	ADJ
easat-9472	233	19	than	than	ADP
easat-9472	233	20	0.7	0.7	NUM
easat-9472	233	21	)	)	PUNCT
easat-9472	233	22	.	.	PUNCT
easat-9472	234	1	the	the	DET
easat-9472	234	2	ave	ave	PROPN
easat-9472	234	3	values	value	NOUN
easat-9472	234	4	were	be	AUX
easat-9472	234	5	all	all	PRON
easat-9472	234	6	between	between	ADP
easat-9472	234	7	0.559	0.559	NUM
easat-9472	234	8	and	and	CCONJ
easat-9472	234	9	0.761(greater	0.761(greater	NUM
easat-9472	234	10	than	than	ADP
easat-9472	234	11	0.5	0.5	NUM
easat-9472	234	12	)	)	PUNCT
easat-9472	234	13	,	,	PUNCT
easat-9472	234	14	which	which	PRON
easat-9472	234	15	indicates	indicate	VERB
easat-9472	234	16	good	good	ADJ
easat-9472	234	17	convergent	convergent	NOUN
easat-9472	234	18	validity	validity	NOUN
easat-9472	234	19	,	,	PUNCT
easat-9472	234	20	and	and	CCONJ
easat-9472	234	21	the	the	DET
easat-9472	234	22	square	square	ADJ
easat-9472	234	23	root	root	NOUN
easat-9472	234	24	of	of	ADP
easat-9472	234	25	the	the	DET
easat-9472	234	26	ave	ave	NOUN
easat-9472	234	27	was	be	AUX
easat-9472	234	28	greater	great	ADJ
easat-9472	234	29	than	than	ADP
easat-9472	234	30	the	the	DET
easat-9472	234	31	correlation	correlation	NOUN
easat-9472	234	32	coefficients	coefficient	NOUN
easat-9472	234	33	between	between	ADP
easat-9472	234	34	the	the	DET
easat-9472	234	35	two	two	NUM
easat-9472	234	36	variables	variable	NOUN
easat-9472	234	37	,	,	PUNCT
easat-9472	234	38	which	which	PRON
easat-9472	234	39	indicates	indicate	VERB
easat-9472	234	40	good	good	ADJ
easat-9472	234	41	discriminant	discriminant	ADJ
easat-9472	234	42	validity	validity	NOUN
easat-9472	234	43	.	.	PUNCT
easat-9472	235	1	table	table	NOUN
easat-9472	235	2	1	1	NUM
easat-9472	235	3	.	.	X
easat-9472	236	1	distinguishing	distinguish	VERB
easat-9472	236	2	and	and	CCONJ
easat-9472	236	3	convergent	convergent	NOUN
easat-9472	236	4	validity	validity	NOUN
easat-9472	236	5	,	,	PUNCT
easat-9472	236	6	correlation	correlation	NOUN
easat-9472	236	7	analysis	analysis	NOUN
easat-9472	236	8	table	table	NOUN
easat-9472	236	9	.	.	PUNCT
easat-9472	237	1	variable	variable	ADJ
easat-9472	237	2	1	1	NUM
easat-9472	237	3	2	2	NUM
easat-9472	237	4	3	3	NUM
easat-9472	237	5	4	4	NUM
easat-9472	237	6	bs	bs	NOUN
easat-9472	237	7	0.747	0.747	NUM
easat-9472	237	8	gm	gm	NOUN
easat-9472	237	9	0.255	0.255	NUM
easat-9472	237	10	*	*	NOUN
easat-9472	237	11	*	*	PROPN
easat-9472	237	12	0.741	0.741	NUM
easat-9472	237	13	nsc	nsc	X
easat-9472	237	14	0.336	0.336	NUM
easat-9472	237	15	*	*	PUNCT
easat-9472	237	16	*	*	PUNCT
easat-9472	237	17	0.401	0.401	NUM
easat-9472	237	18	*	*	X
easat-9472	237	19	*	*	NOUN
easat-9472	237	20	0.872	0.872	NUM
easat-9472	237	21	fomo	fomo	NOUN
easat-9472	237	22	-0.247	-0.247	NOUN
easat-9472	237	23	*	*	NOUN
easat-9472	237	24	*	*	PUNCT
easat-9472	237	25	-0.045	-0.045	PROPN
easat-9472	237	26	-0.229	-0.229	PUNCT
easat-9472	237	27	*	*	PUNCT
easat-9472	237	28	*	*	NOUN
easat-9472	237	29	0.852	0.852	NUM
easat-9472	237	30	cr	cr	ADP
easat-9472	237	31	0.559	0.559	NUM
easat-9472	237	32	0.548	0.548	NUM
easat-9472	237	33	0.761	0.761	NUM
easat-9472	237	34	0.727	0.727	NUM
easat-9472	237	35	ave	ave	NOUN
easat-9472	237	36	0.919	0.919	NUM
easat-9472	237	37	0.930	0.930	NUM
easat-9472	237	38	0.972	0.972	NUM
easat-9472	237	39	0.960	0.960	NUM
easat-9472	237	40	note	note	NOUN
easat-9472	237	41	:	:	PUNCT
easat-9472	237	42	*	*	PUNCT
easat-9472	237	43	p<0.05,**p<0.01,***p≤0.001	p<0.05,**p<0.01,***p≤0.001	NUM
easat-9472	237	44	;	;	PUNCT
easat-9472	237	45	bolded	bolde	VERB
easat-9472	237	46	values	value	NOUN
easat-9472	237	47	are	be	AUX
easat-9472	237	48	the	the	DET
easat-9472	237	49	arithmetic	arithmetic	ADJ
easat-9472	237	50	square	square	ADJ
easat-9472	237	51	root	root	NOUN
easat-9472	237	52	of	of	ADP
easat-9472	237	53	ave	ave	PROPN
easat-9472	237	54	;	;	PUNCT
easat-9472	237	55	sources	source	NOUN
easat-9472	237	56	are	be	AUX
easat-9472	237	57	compiled	compile	VERB
easat-9472	237	58	for	for	ADP
easat-9472	237	59	this	this	DET
easat-9472	237	60	study	study	NOUN
easat-9472	237	61	.	.	PUNCT
easat-9472	238	1	4.2	4.2	NUM
easat-9472	238	2	.	.	PUNCT
easat-9472	239	1	descriptive	descriptive	ADJ
easat-9472	239	2	statistics	statistic	NOUN
easat-9472	239	3	for	for	ADP
easat-9472	239	4	variables	variable	NOUN
easat-9472	239	5	table	table	NOUN
easat-9472	239	6	2	2	NUM
easat-9472	239	7	shows	show	VERB
easat-9472	239	8	the	the	DET
easat-9472	239	9	data	datum	NOUN
easat-9472	239	10	situation	situation	NOUN
easat-9472	239	11	distribution	distribution	NOUN
easat-9472	239	12	analysis	analysis	NOUN
easat-9472	239	13	for	for	ADP
easat-9472	239	14	brand	brand	NOUN
easat-9472	239	15	stickiness	stickiness	NOUN
easat-9472	239	16	,	,	PUNCT
easat-9472	239	17	gamification	gamification	NOUN
easat-9472	239	18	marketing	marketing	NOUN
easat-9472	239	19	,	,	PUNCT
easat-9472	239	20	network	network	NOUN
easat-9472	239	21	social	social	ADJ
easat-9472	239	22	capital	capital	NOUN
easat-9472	239	23	and	and	CCONJ
easat-9472	239	24	fear	fear	NOUN
easat-9472	239	25	of	of	ADP
easat-9472	239	26	missing	miss	VERB
easat-9472	239	27	out	out	ADP
easat-9472	239	28	.	.	PUNCT
easat-9472	240	1	if	if	SCONJ
easat-9472	240	2	the	the	DET
easat-9472	240	3	absolute	absolute	ADJ
easat-9472	240	4	value	value	NOUN
easat-9472	240	5	of	of	ADP
easat-9472	240	6	kurtosis	kurtosis	NOUN
easat-9472	240	7	is	be	AUX
easat-9472	240	8	below	below	ADP
easat-9472	240	9	10	10	NUM
easat-9472	240	10	and	and	CCONJ
easat-9472	240	11	the	the	DET
easat-9472	240	12	absolute	absolute	ADJ
easat-9472	240	13	value	value	NOUN
easat-9472	240	14	of	of	ADP
easat-9472	240	15	skewness	skewness	NOUN
easat-9472	240	16	is	be	AUX
easat-9472	240	17	below	below	ADP
easat-9472	240	18	5	5	NUM
easat-9472	240	19	,	,	PUNCT
easat-9472	240	20	then	then	ADV
easat-9472	240	21	it	it	PRON
easat-9472	240	22	is	be	AUX
easat-9472	240	23	consistent	consistent	ADJ
easat-9472	240	24	with	with	ADP
easat-9472	240	25	the	the	DET
easat-9472	240	26	provisions	provision	NOUN
easat-9472	240	27	of	of	ADP
easat-9472	240	28	normal	normal	ADJ
easat-9472	240	29	distribution	distribution	NOUN
easat-9472	240	30	[	[	X
easat-9472	240	31	70	70	NUM
easat-9472	240	32	]	]	PUNCT
easat-9472	240	33	and	and	CCONJ
easat-9472	240	34	the	the	DET
easat-9472	240	35	quality	quality	NOUN
easat-9472	240	36	of	of	ADP
easat-9472	240	37	data	datum	NOUN
easat-9472	240	38	is	be	AUX
easat-9472	240	39	better	well	ADJ
easat-9472	240	40	and	and	CCONJ
easat-9472	240	41	can	can	AUX
easat-9472	240	42	be	be	AUX
easat-9472	240	43	tested	test	VERB
easat-9472	240	44	in	in	ADP
easat-9472	240	45	the	the	DET
easat-9472	240	46	next	next	ADJ
easat-9472	240	47	step	step	NOUN
easat-9472	240	48	.	.	PUNCT
easat-9472	241	1	from	from	ADP
easat-9472	241	2	table	table	NOUN
easat-9472	241	3	4.4	4.4	NUM
easat-9472	241	4	,	,	PUNCT
easat-9472	241	5	it	it	PRON
easat-9472	241	6	can	can	AUX
easat-9472	241	7	be	be	AUX
easat-9472	241	8	seen	see	VERB
easat-9472	241	9	that	that	SCONJ
easat-9472	241	10	the	the	DET
easat-9472	241	11	absolute	absolute	ADJ
easat-9472	241	12	value	value	NOUN
easat-9472	241	13	of	of	ADP
easat-9472	241	14	skewness	skewness	NOUN
easat-9472	241	15	of	of	ADP
easat-9472	241	16	the	the	DET
easat-9472	241	17	measured	measured	ADJ
easat-9472	241	18	variables	variable	NOUN
easat-9472	241	19	is	be	AUX
easat-9472	241	20	between	between	ADP
easat-9472	241	21	0.210	0.210	NUM
easat-9472	241	22	-	-	SYM
easat-9472	241	23	1.062	1.062	NUM
easat-9472	241	24	,	,	PUNCT
easat-9472	241	25	and	and	CCONJ
easat-9472	241	26	the	the	DET
easat-9472	241	27	absolute	absolute	ADJ
easat-9472	241	28	value	value	NOUN
easat-9472	241	29	of	of	ADP
easat-9472	241	30	kurtosis	kurtosis	NOUN
easat-9472	241	31	is	be	AUX
easat-9472	241	32	between	between	ADP
easat-9472	241	33	0.768	0.768	NUM
easat-9472	241	34	-	-	PUNCT
easat-9472	241	35	0.805	0.805	NUM
easat-9472	241	36	,	,	PUNCT
easat-9472	241	37	which	which	PRON
easat-9472	241	38	meets	meet	VERB
easat-9472	241	39	the	the	DET
easat-9472	241	40	requirement	requirement	NOUN
easat-9472	241	41	of	of	ADP
easat-9472	241	42	normal	normal	ADJ
easat-9472	241	43	distribution	distribution	NOUN
easat-9472	241	44	.	.	PUNCT
easat-9472	242	1	890	890	NUM
easat-9472	242	2	edelweiss	edelweiss	PROPN
easat-9472	242	3	applied	apply	VERB
easat-9472	242	4	science	science	NOUN
easat-9472	242	5	and	and	CCONJ
easat-9472	242	6	technology	technology	NOUN
easat-9472	242	7	issn	issn	PROPN
easat-9472	242	8	:	:	PUNCT
easat-9472	242	9	2576	2576	NUM
easat-9472	242	10	-	-	SYM
easat-9472	242	11	8484	8484	NUM
easat-9472	242	12	vol	vol	NOUN
easat-9472	242	13	.	.	PROPN
easat-9472	243	1	9	9	NUM
easat-9472	243	2	,	,	PUNCT
easat-9472	243	3	no	no	INTJ
easat-9472	243	4	.	.	NOUN
easat-9472	243	5	8	8	NUM
easat-9472	243	6	:	:	PUNCT
easat-9472	243	7	882	882	NUM
easat-9472	243	8	-	-	SYM
easat-9472	243	9	897	897	NUM
easat-9472	243	10	,	,	PUNCT
easat-9472	243	11	2025	2025	NUM
easat-9472	243	12	doi	doi	NOUN
easat-9472	243	13	:	:	PUNCT
easat-9472	243	14	10.55214/2576	10.55214/2576	NUM
easat-9472	243	15	-	-	SYM
easat-9472	243	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	243	17	©	©	ADP
easat-9472	243	18	2025	2025	NUM
easat-9472	243	19	by	by	ADP
easat-9472	243	20	the	the	DET
easat-9472	243	21	authors	author	NOUN
easat-9472	243	22	;	;	PUNCT
easat-9472	243	23	licensee	licensee	PROPN
easat-9472	243	24	learning	learn	VERB
easat-9472	243	25	gate	gate	NOUN
easat-9472	243	26	table	table	NOUN
easat-9472	243	27	2	2	NUM
easat-9472	243	28	.	.	PUNCT
easat-9472	243	29	table	table	NOUN
easat-9472	243	30	of	of	ADP
easat-9472	243	31	descriptive	descriptive	ADJ
easat-9472	243	32	statistics	statistic	NOUN
easat-9472	243	33	of	of	ADP
easat-9472	243	34	the	the	DET
easat-9472	243	35	sample	sample	NOUN
easat-9472	243	36	data	datum	NOUN
easat-9472	243	37	.	.	PUNCT
easat-9472	244	1	variable	variable	ADJ
easat-9472	244	2	n	n	PRON
easat-9472	244	3	min	min	PROPN
easat-9472	244	4	.	.	PROPN
easat-9472	244	5	max	max	PROPN
easat-9472	244	6	.	.	PUNCT
easat-9472	245	1	average	average	PROPN
easat-9472	245	2	s.d	s.d	PROPN
easat-9472	245	3	.	.	PROPN
easat-9472	245	4	skewness	skewness	PROPN
easat-9472	245	5	kurtosis	kurtosis	VERB
easat-9472	245	6	bs	bs	NOUN
easat-9472	245	7	986	986	NUM
easat-9472	245	8	1.444	1.444	NUM
easat-9472	245	9	6.778	6.778	NUM
easat-9472	245	10	4.276	4.276	NUM
easat-9472	245	11	1.164	1.164	NUM
easat-9472	245	12	-0.214	-0.214	PUNCT
easat-9472	245	13	-0.779	-0.779	PROPN
easat-9472	245	14	gm	gm	PROPN
easat-9472	245	15	986	986	NUM
easat-9472	245	16	1.182	1.182	NUM
easat-9472	245	17	6.818	6.818	NUM
easat-9472	245	18	4.258	4.258	NUM
easat-9472	245	19	1.153	1.153	NUM
easat-9472	245	20	-0.210	-0.210	NOUN
easat-9472	245	21	-0.768	-0.768	PROPN
easat-9472	245	22	nsc	nsc	PROPN
easat-9472	245	23	986	986	NUM
easat-9472	245	24	1.000	1.000	NUM
easat-9472	245	25	7.000	7.000	NUM
easat-9472	245	26	5.067	5.067	NUM
easat-9472	245	27	1.317	1.317	NUM
easat-9472	245	28	-1.076	-1.076	NOUN
easat-9472	245	29	0.805	0.805	NUM
easat-9472	245	30	fomo	fomo	NOUN
easat-9472	245	31	986	986	NUM
easat-9472	245	32	1.000	1.000	NUM
easat-9472	245	33	7.000	7.000	NUM
easat-9472	245	34	2.893	2.893	NUM
easat-9472	245	35	1.265	1.265	NUM
easat-9472	245	36	1.062	1.062	NUM
easat-9472	245	37	0.780	0.780	NUM
easat-9472	245	38	4.3	4.3	NUM
easat-9472	245	39	.	.	PUNCT
easat-9472	246	1	validation	validation	NOUN
easat-9472	246	2	factor	factor	NOUN
easat-9472	246	3	analysis	analysis	NOUN
easat-9472	246	4	validated	validate	VERB
easat-9472	246	5	factor	factor	NOUN
easat-9472	246	6	analysis	analysis	NOUN
easat-9472	246	7	(	(	PUNCT
easat-9472	246	8	cfa	cfa	NOUN
easat-9472	246	9	)	)	PUNCT
easat-9472	246	10	was	be	AUX
easat-9472	246	11	used	use	VERB
easat-9472	246	12	to	to	PART
easat-9472	246	13	test	test	VERB
easat-9472	246	14	the	the	DET
easat-9472	246	15	convergent	convergent	NOUN
easat-9472	246	16	and	and	CCONJ
easat-9472	246	17	discriminant	discriminant	ADJ
easat-9472	246	18	validity	validity	NOUN
easat-9472	246	19	of	of	ADP
easat-9472	246	20	each	each	DET
easat-9472	246	21	construct	construct	NOUN
easat-9472	246	22	.	.	PUNCT
easat-9472	247	1	according	accord	VERB
easat-9472	247	2	to	to	ADP
easat-9472	247	3	table	table	NOUN
easat-9472	247	4	5	5	NUM
easat-9472	247	5	,	,	PUNCT
easat-9472	247	6	the	the	DET
easat-9472	247	7	χ2	χ2	PROPN
easat-9472	247	8	/	/	SYM
easat-9472	247	9	df	df	NOUN
easat-9472	247	10	values	value	NOUN
easat-9472	247	11	for	for	ADP
easat-9472	247	12	brand	brand	NOUN
easat-9472	247	13	stickiness	stickiness	NOUN
easat-9472	247	14	,	,	PUNCT
easat-9472	247	15	gamification	gamification	NOUN
easat-9472	247	16	marketing	marketing	NOUN
easat-9472	247	17	,	,	PUNCT
easat-9472	247	18	network	network	NOUN
easat-9472	247	19	social	social	ADJ
easat-9472	247	20	capital	capital	NOUN
easat-9472	247	21	and	and	CCONJ
easat-9472	247	22	fear	fear	NOUN
easat-9472	247	23	of	of	ADP
easat-9472	247	24	missing	miss	VERB
easat-9472	247	25	out.all	out.all	ADV
easat-9472	247	26	less	less	ADJ
easat-9472	247	27	than	than	ADP
easat-9472	247	28	5	5	NUM
easat-9472	247	29	.	.	PUNCT
easat-9472	247	30	the	the	DET
easat-9472	247	31	cfi	cfi	PROPN
easat-9472	247	32	and	and	CCONJ
easat-9472	247	33	tli	tli	NOUN
easat-9472	247	34	were	be	AUX
easat-9472	247	35	greater	great	ADJ
easat-9472	247	36	than	than	ADP
easat-9472	247	37	0.9	0.9	NUM
easat-9472	247	38	,	,	PUNCT
easat-9472	247	39	and	and	CCONJ
easat-9472	247	40	rmsea	rmsea	NOUN
easat-9472	247	41	and	and	CCONJ
easat-9472	247	42	srmr	srmr	PROPN
easat-9472	247	43	were	be	AUX
easat-9472	247	44	less	less	ADJ
easat-9472	247	45	than	than	ADP
easat-9472	247	46	0.08	0.08	NUM
easat-9472	247	47	,	,	PUNCT
easat-9472	247	48	all	all	PRON
easat-9472	247	49	of	of	ADP
easat-9472	247	50	which	which	PRON
easat-9472	247	51	met	meet	VERB
easat-9472	247	52	the	the	DET
easat-9472	247	53	fitness	fitness	NOUN
easat-9472	247	54	criteria	criterion	NOUN
easat-9472	247	55	[	[	X
easat-9472	247	56	71	71	NUM
easat-9472	247	57	]	]	PUNCT
easat-9472	247	58	.	.	PUNCT
easat-9472	248	1	the	the	DET
easat-9472	248	2	factor	factor	NOUN
easat-9472	248	3	loadings	loading	NOUN
easat-9472	248	4	for	for	ADP
easat-9472	248	5	the	the	DET
easat-9472	248	6	items	item	NOUN
easat-9472	248	7	of	of	ADP
easat-9472	248	8	brand	brand	NOUN
easat-9472	248	9	stickiness	stickiness	NOUN
easat-9472	248	10	from	from	ADP
easat-9472	248	11	0.726	0.726	NUM
easat-9472	248	12	to	to	ADP
easat-9472	248	13	0.775	0.775	NUM
easat-9472	248	14	,	,	PUNCT
easat-9472	248	15	all	all	PRON
easat-9472	248	16	of	of	ADP
easat-9472	248	17	which	which	PRON
easat-9472	248	18	were	be	AUX
easat-9472	248	19	greater	great	ADJ
easat-9472	248	20	than	than	ADP
easat-9472	248	21	0.5	0.5	NUM
easat-9472	248	22	,	,	PUNCT
easat-9472	248	23	and	and	CCONJ
easat-9472	248	24	the	the	DET
easat-9472	248	25	factor	factor	NOUN
easat-9472	248	26	loadings	loading	NOUN
easat-9472	248	27	forgamification	forgamification	NOUN
easat-9472	248	28	marketing	marketing	NOUN
easat-9472	248	29	from	from	ADP
easat-9472	248	30	0.712	0.712	NUM
easat-9472	248	31	to	to	ADP
easat-9472	248	32	0.784	0.784	NUM
easat-9472	248	33	,	,	PUNCT
easat-9472	248	34	all	all	PRON
easat-9472	248	35	of	of	ADP
easat-9472	248	36	which	which	PRON
easat-9472	248	37	were	be	AUX
easat-9472	248	38	greater	great	ADJ
easat-9472	248	39	than	than	ADP
easat-9472	248	40	0.5	0.5	NUM
easat-9472	248	41	;	;	PUNCT
easat-9472	248	42	the	the	DET
easat-9472	248	43	factor	factor	NOUN
easat-9472	248	44	loadings	loading	NOUN
easat-9472	248	45	for	for	ADP
easat-9472	248	46	each	each	PRON
easat-9472	248	47	of	of	ADP
easat-9472	248	48	network	network	NOUN
easat-9472	248	49	social	social	ADJ
easat-9472	248	50	capital	capital	NOUN
easat-9472	248	51	from	from	ADP
easat-9472	248	52	0.865	0.865	NUM
easat-9472	248	53	to	to	ADP
easat-9472	248	54	0.891	0.891	NUM
easat-9472	248	55	which	which	PRON
easat-9472	248	56	were	be	AUX
easat-9472	248	57	all	all	ADV
easat-9472	248	58	greater	great	ADJ
easat-9472	248	59	than	than	ADP
easat-9472	248	60	0.5	0.5	NUM
easat-9472	248	61	;	;	PUNCT
easat-9472	248	62	the	the	DET
easat-9472	248	63	factor	factor	NOUN
easat-9472	248	64	loadings	loading	NOUN
easat-9472	248	65	for	for	ADP
easat-9472	248	66	each	each	PRON
easat-9472	248	67	of	of	ADP
easat-9472	248	68	fear	fear	NOUN
easat-9472	248	69	of	of	ADP
easat-9472	248	70	missing	miss	VERB
easat-9472	248	71	out	out	ADP
easat-9472	248	72	from	from	ADP
easat-9472	248	73	0.816	0.816	NUM
easat-9472	248	74	to	to	ADP
easat-9472	248	75	0.879	0.879	NUM
easat-9472	248	76	,	,	PUNCT
easat-9472	248	77	which	which	PRON
easat-9472	248	78	were	be	AUX
easat-9472	248	79	all	all	ADV
easat-9472	248	80	greater	great	ADJ
easat-9472	248	81	than	than	ADP
easat-9472	248	82	0.5	0.5	NUM
easat-9472	248	83	;	;	PUNCT
easat-9472	248	84	suggesting	suggest	VERB
easat-9472	248	85	that	that	SCONJ
easat-9472	248	86	the	the	DET
easat-9472	248	87	validity	validity	NOUN
easat-9472	248	88	of	of	ADP
easat-9472	248	89	the	the	DET
easat-9472	248	90	items	item	NOUN
easat-9472	248	91	met	meet	VERB
easat-9472	248	92	the	the	DET
easat-9472	248	93	criteria	criterion	NOUN
easat-9472	248	94	and	and	CCONJ
easat-9472	248	95	there	there	PRON
easat-9472	248	96	was	be	VERB
easat-9472	248	97	good	good	ADJ
easat-9472	248	98	convergent	convergent	NOUN
easat-9472	248	99	validity	validity	NOUN
easat-9472	249	1	[	[	X
easat-9472	249	2	72	72	NUM
easat-9472	249	3	]	]	PUNCT
easat-9472	249	4	.	.	PUNCT
easat-9472	250	1	table	table	NOUN
easat-9472	250	2	3	3	NUM
easat-9472	250	3	.	.	PUNCT
easat-9472	251	1	summary	summary	NOUN
easat-9472	251	2	of	of	ADP
easat-9472	251	3	the	the	DET
easat-9472	251	4	analysis	analysis	NOUN
easat-9472	251	5	of	of	ADP
easat-9472	251	6	the	the	DET
easat-9472	251	7	validity	validity	NOUN
easat-9472	251	8	factors	factor	NOUN
easat-9472	251	9	of	of	ADP
easat-9472	251	10	each	each	DET
easat-9472	251	11	configuration	configuration	NOUN
easat-9472	251	12	.	.	PUNCT
easat-9472	252	1	variable	variable	ADJ
easat-9472	252	2	measurement	measurement	NOUN
easat-9472	252	3	item	item	NOUN
easat-9472	252	4	χ2	χ2	PROPN
easat-9472	252	5	/	/	SYM
easat-9472	252	6	df	df	PROPN
easat-9472	252	7	cfi	cfi	PROPN
easat-9472	252	8	tli	tli	PROPN
easat-9472	252	9	rmsea	rmsea	PROPN
easat-9472	252	10	srmr	srmr	VERB
easat-9472	252	11	bs	bs	ADP
easat-9472	252	12	9	9	NUM
easat-9472	252	13	1.202	1.202	NUM
easat-9472	252	14	0.999	0.999	NUM
easat-9472	252	15	0.999	0.999	NUM
easat-9472	252	16	0.014	0.014	NUM
easat-9472	252	17	0.011	0.011	NUM
easat-9472	252	18	gm	gm	PROPN
easat-9472	252	19	11	11	NUM
easat-9472	252	20	2.94	2.94	NUM
easat-9472	252	21	0.987	0.987	NUM
easat-9472	252	22	0.983	0.983	NUM
easat-9472	252	23	0.044	0.044	NUM
easat-9472	252	24	0.018	0.018	NUM
easat-9472	252	25	nsc	nsc	PROPN
easat-9472	252	26	11	11	NUM
easat-9472	252	27	3.361	3.361	NUM
easat-9472	252	28	0.991	0.991	NUM
easat-9472	252	29	0.989	0.989	NUM
easat-9472	252	30	0.049	0.049	NUM
easat-9472	252	31	0.011	0.011	NUM
easat-9472	252	32	fomo	fomo	NOUN
easat-9472	252	33	9	9	NUM
easat-9472	252	34	1.208	1.208	NUM
easat-9472	252	35	0.999	0.999	NUM
easat-9472	252	36	0.999	0.999	NUM
easat-9472	252	37	0.015	0.015	NUM
easat-9472	252	38	0.007	0.007	NUM
easat-9472	252	39	the	the	DET
easat-9472	252	40	hypotheses	hypothesis	NOUN
easat-9472	252	41	were	be	AUX
easat-9472	252	42	tested	test	VERB
easat-9472	252	43	using	use	VERB
easat-9472	252	44	mplus	mplus	NOUN
easat-9472	252	45	8.3	8.3	NUM
easat-9472	252	46	.	.	PUNCT
easat-9472	253	1	as	as	SCONJ
easat-9472	253	2	suggested	suggest	VERB
easat-9472	253	3	by	by	ADP
easat-9472	253	4	hu	hu	PROPN
easat-9472	253	5	and	and	CCONJ
easat-9472	253	6	bentler	bentler	NOUN
easat-9472	254	1	[	[	X
easat-9472	254	2	71	71	NUM
easat-9472	254	3	]	]	PUNCT
easat-9472	254	4	regarding	regard	VERB
easat-9472	254	5	the	the	DET
easat-9472	254	6	guidelines	guideline	NOUN
easat-9472	254	7	for	for	ADP
easat-9472	254	8	indicator	indicator	NOUN
easat-9472	254	9	assessment	assessment	NOUN
easat-9472	254	10	,	,	PUNCT
easat-9472	254	11	χ2	χ2	PROPN
easat-9472	254	12	/	/	SYM
easat-9472	254	13	df<5	df<5	PROPN
easat-9472	254	14	;	;	PUNCT
easat-9472	254	15	tli>0.90	tli>0.90	NUM
easat-9472	254	16	;	;	PUNCT
easat-9472	254	17	cfi>0.90	cfi>0.90	NUM
easat-9472	254	18	;	;	PUNCT
easat-9472	254	19	rmsea<0.08	rmsea<0.08	NUM
easat-9472	254	20	;	;	PUNCT
easat-9472	254	21	and	and	CCONJ
easat-9472	254	22	srmr<0.08	srmr<0.08	NOUN
easat-9472	254	23	.	.	PUNCT
easat-9472	255	1	the	the	DET
easat-9472	255	2	data	datum	NOUN
easat-9472	255	3	were	be	AUX
easat-9472	255	4	thus	thus	ADV
easat-9472	255	5	well	well	ADV
easat-9472	255	6	adapted	adapt	VERB
easat-9472	255	7	to	to	ADP
easat-9472	255	8	the	the	DET
easat-9472	255	9	measurement	measurement	NOUN
easat-9472	255	10	model	model	NOUN
easat-9472	255	11	.	.	PUNCT
easat-9472	256	1	4.4	4.4	NUM
easat-9472	256	2	.	.	PUNCT
easat-9472	257	1	analysis	analysis	NOUN
easat-9472	257	2	of	of	ADP
easat-9472	257	3	empirical	empirical	ADJ
easat-9472	257	4	results	result	NOUN
easat-9472	257	5	on	on	ADP
easat-9472	257	6	direct	direct	ADJ
easat-9472	257	7	effects	effect	NOUN
easat-9472	257	8	the	the	DET
easat-9472	257	9	path	path	NOUN
easat-9472	257	10	of	of	ADP
easat-9472	257	11	the	the	DET
easat-9472	257	12	independent	independent	ADJ
easat-9472	257	13	variable	variable	NOUN
easat-9472	257	14	to	to	ADP
easat-9472	257	15	the	the	DET
easat-9472	257	16	dependent	dependent	ADJ
easat-9472	257	17	variable	variable	NOUN
easat-9472	257	18	needs	need	VERB
easat-9472	257	19	to	to	PART
easat-9472	257	20	be	be	AUX
easat-9472	257	21	examined	examine	VERB
easat-9472	257	22	first	first	ADV
easat-9472	257	23	,	,	PUNCT
easat-9472	257	24	including	include	VERB
easat-9472	257	25	2	2	NUM
easat-9472	257	26	models	model	NOUN
easat-9472	257	27	.	.	PUNCT
easat-9472	258	1	model	model	NOUN
easat-9472	258	2	1	1	NUM
easat-9472	258	3	needs	need	NOUN
easat-9472	258	4	to	to	ADP
easat-9472	258	5	regress	regress	PROPN
easat-9472	258	6	gamification	gamification	PROPN
easat-9472	258	7	marketing(x)on	marketing(x)on	PROPN
easat-9472	258	8	brand	brand	PROPN
easat-9472	258	9	stickiness(y	stickiness(y	NOUN
easat-9472	258	10	)	)	PUNCT
easat-9472	258	11	.	.	PUNCT
easat-9472	259	1	model	model	NOUN
easat-9472	259	2	2	2	NUM
easat-9472	259	3	needs	need	NOUN
easat-9472	259	4	to	to	PART
easat-9472	259	5	regress	regress	ADJ
easat-9472	259	6	network	network	PROPN
easat-9472	259	7	social	social	PROPN
easat-9472	259	8	capital(m	capital(m	PROPN
easat-9472	259	9	)	)	PUNCT
easat-9472	259	10	on	on	ADP
easat-9472	259	11	brand	brand	NOUN
easat-9472	259	12	stickiness(y	stickiness(y	NOUN
easat-9472	259	13	)	)	PUNCT
easat-9472	259	14	.	.	PUNCT
easat-9472	260	1	table	table	NOUN
easat-9472	260	2	4	4	NUM
easat-9472	260	3	.	.	PUNCT
easat-9472	261	1	summary	summary	NOUN
easat-9472	261	2	of	of	ADP
easat-9472	261	3	the	the	DET
easat-9472	261	4	direct	direct	ADJ
easat-9472	261	5	effects	effect	NOUN
easat-9472	261	6	analysis	analysis	NOUN
easat-9472	261	7	.	.	PUNCT
easat-9472	262	1	hypotheses	hypothesis	NOUN
easat-9472	262	2	paths	path	NOUN
easat-9472	262	3	effect	effect	VERB
easat-9472	262	4	s.e	s.e	PROPN
easat-9472	262	5	.	.	PROPN
easat-9472	262	6	t	t	PROPN
easat-9472	262	7	p	p	PROPN
easat-9472	262	8	x→y	x→y	NUM
easat-9472	262	9	0.086	0.086	NUM
easat-9472	262	10	0.037	0.037	NUM
easat-9472	262	11	2.343	2.343	NUM
easat-9472	262	12	0.019	0.019	NUM
easat-9472	262	13	m→y	m→y	NUM
easat-9472	262	14	0.210	0.210	NUM
easat-9472	262	15	0.036	0.036	NUM
easat-9472	262	16	5.882	5.882	NUM
easat-9472	262	17	0.000	0.000	NUM
easat-9472	262	18	as	as	SCONJ
easat-9472	262	19	can	can	AUX
easat-9472	262	20	be	be	AUX
easat-9472	262	21	seen	see	VERB
easat-9472	262	22	from	from	ADP
easat-9472	262	23	table	table	NOUN
easat-9472	262	24	4	4	NUM
easat-9472	262	25	,	,	PUNCT
easat-9472	262	26	the	the	DET
easat-9472	262	27	coefficient	coefficient	NOUN
easat-9472	262	28	of	of	ADP
easat-9472	262	29	gamification	gamification	NOUN
easat-9472	262	30	marketing	marketing	NOUN
easat-9472	262	31	on	on	ADP
easat-9472	262	32	brand	brand	NOUN
easat-9472	262	33	stickiness	stickiness	NOUN
easat-9472	262	34	in	in	ADP
easat-9472	262	35	model	model	NOUN
easat-9472	262	36	1	1	NUM
easat-9472	262	37	was	be	AUX
easat-9472	262	38	0.086	0.086	NUM
easat-9472	262	39	and	and	CCONJ
easat-9472	262	40	significant	significant	ADJ
easat-9472	262	41	(	(	PUNCT
easat-9472	262	42	p	p	X
easat-9472	262	43	=	=	NOUN
easat-9472	262	44	0.019	0.019	NUM
easat-9472	262	45	<	<	NOUN
easat-9472	262	46	0.05	0.05	NUM
easat-9472	262	47	)	)	PUNCT
easat-9472	262	48	,	,	PUNCT
easat-9472	262	49	indicating	indicate	VERB
easat-9472	262	50	that	that	SCONJ
easat-9472	262	51	there	there	PRON
easat-9472	262	52	is	be	VERB
easat-9472	262	53	a	a	DET
easat-9472	262	54	significant	significant	ADJ
easat-9472	262	55	gamification	gamification	NOUN
easat-9472	262	56	marketing	marketing	NOUN
easat-9472	262	57	on	on	ADP
easat-9472	262	58	brand	brand	NOUN
easat-9472	262	59	stickiness	stickiness	NOUN
easat-9472	262	60	;	;	PUNCT
easat-9472	262	61	therefore	therefore	ADV
easat-9472	262	62	,	,	PUNCT
easat-9472	262	63	h1	h1	PROPN
easat-9472	262	64	was	be	AUX
easat-9472	262	65	valid	valid	ADJ
easat-9472	262	66	.	.	PUNCT
easat-9472	263	1	as	as	SCONJ
easat-9472	263	2	can	can	AUX
easat-9472	263	3	be	be	AUX
easat-9472	263	4	seen	see	VERB
easat-9472	263	5	from	from	ADP
easat-9472	263	6	table	table	NOUN
easat-9472	263	7	5,he	5,he	NUM
easat-9472	263	8	coefficient	coefficient	NOUN
easat-9472	263	9	of	of	ADP
easat-9472	263	10	network	network	NOUN
easat-9472	263	11	social	social	ADJ
easat-9472	263	12	capital	capital	NOUN
easat-9472	263	13	on	on	ADP
easat-9472	263	14	brand	brand	NOUN
easat-9472	263	15	stickiness	stickiness	NOUN
easat-9472	263	16	in	in	ADP
easat-9472	263	17	model	model	NOUN
easat-9472	263	18	1	1	NUM
easat-9472	263	19	was	be	AUX
easat-9472	263	20	0.210	0.210	NUM
easat-9472	263	21	and	and	CCONJ
easat-9472	263	22	significant	significant	ADJ
easat-9472	263	23	(	(	PUNCT
easat-9472	263	24	p	p	X
easat-9472	263	25	=	=	NOUN
easat-9472	263	26	0.000	0.000	NUM
easat-9472	263	27	<	<	NOUN
easat-9472	263	28	0.05	0.05	NUM
easat-9472	263	29	)	)	PUNCT
easat-9472	263	30	,	,	PUNCT
easat-9472	263	31	indicating	indicate	VERB
easat-9472	263	32	that	that	SCONJ
easat-9472	263	33	there	there	PRON
easat-9472	263	34	is	be	VERB
easat-9472	263	35	a	a	DET
easat-9472	263	36	significant	significant	ADJ
easat-9472	263	37	network	network	NOUN
easat-9472	263	38	social	social	ADJ
easat-9472	263	39	capital	capital	NOUN
easat-9472	263	40	on	on	ADP
easat-9472	263	41	brand	brand	NOUN
easat-9472	263	42	stickiness	stickiness	NOUN
easat-9472	263	43	;	;	PUNCT
easat-9472	263	44	therefore	therefore	ADV
easat-9472	263	45	,	,	PUNCT
easat-9472	263	46	h2	h2	PROPN
easat-9472	263	47	was	be	AUX
easat-9472	263	48	valid	valid	ADJ
easat-9472	263	49	.	.	PUNCT
easat-9472	264	1	4.5	4.5	NUM
easat-9472	264	2	.	.	PUNCT
easat-9472	265	1	analysis	analysis	NOUN
easat-9472	265	2	of	of	ADP
easat-9472	265	3	empirical	empirical	ADJ
easat-9472	265	4	results	result	NOUN
easat-9472	265	5	on	on	ADP
easat-9472	265	6	mediating	mediate	VERB
easat-9472	265	7	effects	effect	NOUN
easat-9472	265	8	the	the	DET
easat-9472	265	9	main	main	ADJ
easat-9472	265	10	purpose	purpose	NOUN
easat-9472	265	11	of	of	ADP
easat-9472	265	12	the	the	DET
easat-9472	265	13	mediation	mediation	NOUN
easat-9472	265	14	effect	effect	NOUN
easat-9472	265	15	test	test	NOUN
easat-9472	265	16	is	be	AUX
easat-9472	265	17	to	to	PART
easat-9472	265	18	better	well	ADV
easat-9472	265	19	explain	explain	VERB
easat-9472	265	20	the	the	DET
easat-9472	265	21	mechanism	mechanism	NOUN
easat-9472	265	22	of	of	ADP
easat-9472	265	23	action	action	NOUN
easat-9472	265	24	of	of	ADP
easat-9472	265	25	the	the	DET
easat-9472	265	26	relationship	relationship	NOUN
easat-9472	265	27	between	between	ADP
easat-9472	265	28	the	the	DET
easat-9472	265	29	independent	independent	ADJ
easat-9472	265	30	and	and	CCONJ
easat-9472	265	31	dependent	dependent	ADJ
easat-9472	265	32	variables	variable	NOUN
easat-9472	265	33	and	and	CCONJ
easat-9472	265	34	to	to	PART
easat-9472	265	35	better	well	ADV
easat-9472	265	36	integrate	integrate	VERB
easat-9472	265	37	the	the	DET
easat-9472	265	38	relationship	relationship	NOUN
easat-9472	265	39	between	between	ADP
easat-9472	265	40	the	the	DET
easat-9472	265	41	variables	variable	NOUN
easat-9472	265	42	[	[	X
easat-9472	265	43	73	73	NUM
easat-9472	265	44	]	]	PUNCT
easat-9472	265	45	.	.	PUNCT
easat-9472	266	1	891	891	NUM
easat-9472	266	2	edelweiss	edelweiss	PROPN
easat-9472	266	3	applied	apply	VERB
easat-9472	266	4	science	science	NOUN
easat-9472	266	5	and	and	CCONJ
easat-9472	266	6	technology	technology	NOUN
easat-9472	266	7	issn	issn	PROPN
easat-9472	266	8	:	:	PUNCT
easat-9472	266	9	2576	2576	NUM
easat-9472	266	10	-	-	SYM
easat-9472	266	11	8484	8484	NUM
easat-9472	266	12	vol	vol	NOUN
easat-9472	266	13	.	.	PROPN
easat-9472	267	1	9	9	NUM
easat-9472	267	2	,	,	PUNCT
easat-9472	267	3	no	no	INTJ
easat-9472	267	4	.	.	NOUN
easat-9472	267	5	8	8	NUM
easat-9472	267	6	:	:	PUNCT
easat-9472	267	7	882	882	NUM
easat-9472	267	8	-	-	SYM
easat-9472	267	9	897	897	NUM
easat-9472	267	10	,	,	PUNCT
easat-9472	267	11	2025	2025	NUM
easat-9472	267	12	doi	doi	NOUN
easat-9472	267	13	:	:	PUNCT
easat-9472	267	14	10.55214/2576	10.55214/2576	NUM
easat-9472	267	15	-	-	SYM
easat-9472	267	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	267	17	©	©	ADP
easat-9472	267	18	2025	2025	NUM
easat-9472	267	19	by	by	ADP
easat-9472	267	20	the	the	DET
easat-9472	267	21	authors	author	NOUN
easat-9472	267	22	;	;	PUNCT
easat-9472	267	23	licensee	licensee	PROPN
easat-9472	267	24	learning	learn	VERB
easat-9472	267	25	gate	gate	PROPN
easat-9472	267	26	table	table	NOUN
easat-9472	267	27	5	5	NUM
easat-9472	267	28	shows	show	VERB
easat-9472	267	29	that	that	SCONJ
easat-9472	267	30	the	the	DET
easat-9472	267	31	total	total	ADJ
easat-9472	267	32	effect	effect	NOUN
easat-9472	267	33	bootstrap	bootstrap	NOUN
easat-9472	267	34	95	95	NUM
easat-9472	267	35	%	%	NOUN
easat-9472	267	36	confidence	confidence	NOUN
easat-9472	267	37	interval	interval	NOUN
easat-9472	267	38	of	of	ADP
easat-9472	267	39	“	"	PUNCT
easat-9472	267	40	gamification	gamification	NOUN
easat-9472	267	41	marketing	marketing	NOUN
easat-9472	267	42	→	→	SYM
easat-9472	267	43	brand	brand	NOUN
easat-9472	267	44	stickiness	stickiness	NOUN
easat-9472	267	45	”	"	PUNCT
easat-9472	267	46	is	be	AUX
easat-9472	267	47	[	[	X
easat-9472	267	48	0.131	0.131	NUM
easat-9472	267	49	,	,	PUNCT
easat-9472	267	50	0.263	0.263	NUM
easat-9472	267	51	]	]	PUNCT
easat-9472	267	52	,	,	PUNCT
easat-9472	267	53	and	and	CCONJ
easat-9472	267	54	the	the	DET
easat-9472	267	55	test	test	NOUN
easat-9472	267	56	result	result	NOUN
easat-9472	267	57	does	do	AUX
easat-9472	267	58	not	not	PART
easat-9472	267	59	include	include	VERB
easat-9472	267	60	0	0	NUM
easat-9472	267	61	,	,	PUNCT
easat-9472	267	62	indicating	indicate	VERB
easat-9472	267	63	that	that	SCONJ
easat-9472	267	64	the	the	DET
easat-9472	267	65	total	total	ADJ
easat-9472	267	66	effect	effect	NOUN
easat-9472	267	67	is	be	AUX
easat-9472	267	68	significant	significant	ADJ
easat-9472	267	69	.	.	PUNCT
easat-9472	268	1	the	the	DET
easat-9472	268	2	direct	direct	ADJ
easat-9472	268	3	effect	effect	NOUN
easat-9472	268	4	is	be	AUX
easat-9472	268	5	[	[	X
easat-9472	268	6	0.006	0.006	NUM
easat-9472	268	7	,	,	PUNCT
easat-9472	268	8	0.164	0.164	NUM
easat-9472	268	9	]	]	PUNCT
easat-9472	268	10	,	,	PUNCT
easat-9472	268	11	the	the	DET
easat-9472	268	12	test	test	NOUN
easat-9472	268	13	result	result	NOUN
easat-9472	268	14	does	do	AUX
easat-9472	268	15	not	not	PART
easat-9472	268	16	include	include	VERB
easat-9472	268	17	0	0	NUM
easat-9472	268	18	,	,	PUNCT
easat-9472	268	19	indicating	indicate	VERB
easat-9472	268	20	that	that	SCONJ
easat-9472	268	21	the	the	DET
easat-9472	268	22	direct	direct	ADJ
easat-9472	268	23	effect	effect	NOUN
easat-9472	268	24	is	be	AUX
easat-9472	268	25	significant	significant	ADJ
easat-9472	268	26	.	.	PUNCT
easat-9472	269	1	indirect	indirect	ADJ
easat-9472	269	2	effects	effect	NOUN
easat-9472	269	3	need	need	VERB
easat-9472	269	4	to	to	PART
easat-9472	269	5	be	be	AUX
easat-9472	269	6	combined	combine	VERB
easat-9472	269	7	with	with	ADP
easat-9472	269	8	two	two	NUM
easat-9472	269	9	or	or	CCONJ
easat-9472	269	10	more	more	ADJ
easat-9472	269	11	path	path	NOUN
easat-9472	269	12	regression	regression	NOUN
easat-9472	269	13	results	result	NOUN
easat-9472	269	14	value	value	NOUN
easat-9472	269	15	multiplication	multiplication	NOUN
easat-9472	269	16	obtained	obtain	VERB
easat-9472	269	17	,	,	PUNCT
easat-9472	269	18	such	such	ADJ
easat-9472	269	19	as	as	ADP
easat-9472	269	20	the	the	DET
easat-9472	269	21	mediating	mediate	VERB
easat-9472	269	22	variable	variable	NOUN
easat-9472	269	23	m	m	VERB
easat-9472	269	24	when	when	SCONJ
easat-9472	269	25	the	the	DET
easat-9472	269	26	effect	effect	NOUN
easat-9472	269	27	value	value	NOUN
easat-9472	269	28	of	of	ADP
easat-9472	269	29	x	x	NOUN
easat-9472	269	30	-	-	NOUN
easat-9472	269	31	m	m	PRON
easat-9472	269	32	and	and	CCONJ
easat-9472	269	33	m	m	PROPN
easat-9472	269	34	-	-	PUNCT
easat-9472	269	35	y	y	NOUN
easat-9472	269	36	multiplied	multiply	VERB
easat-9472	269	37	,	,	PUNCT
easat-9472	269	38	that	that	ADV
easat-9472	269	39	is	is	ADV
easat-9472	269	40	,	,	PUNCT
easat-9472	269	41	to	to	PART
easat-9472	269	42	obtain	obtain	VERB
easat-9472	269	43	the	the	DET
easat-9472	269	44	indirect	indirect	ADJ
easat-9472	269	45	effect	effect	NOUN
easat-9472	269	46	value	value	NOUN
easat-9472	269	47	,	,	PUNCT
easat-9472	269	48	the	the	DET
easat-9472	269	49	indirect	indirect	ADJ
easat-9472	269	50	effect	effect	NOUN
easat-9472	269	51	value	value	NOUN
easat-9472	269	52	of	of	ADP
easat-9472	269	53	bootstrap	bootstrap	NOUN
easat-9472	269	54	sampling	sample	VERB
easat-9472	269	55	test	test	NOUN
easat-9472	269	56	,	,	PUNCT
easat-9472	269	57	and	and	CCONJ
easat-9472	269	58	ultimately	ultimately	ADV
easat-9472	269	59	to	to	PART
easat-9472	269	60	verify	verify	VERB
easat-9472	269	61	whether	whether	SCONJ
easat-9472	269	62	there	there	PRON
easat-9472	269	63	is	be	VERB
easat-9472	269	64	a	a	DET
easat-9472	269	65	mediating	mediate	VERB
easat-9472	269	66	effect	effect	NOUN
easat-9472	269	67	.	.	PUNCT
easat-9472	270	1	indirect	indirect	ADJ
easat-9472	270	2	effect	effect	NOUN
easat-9472	270	3	analysis	analysis	NOUN
easat-9472	270	4	using	use	VERB
easat-9472	270	5	bootstrap	bootstrap	NOUN
easat-9472	270	6	sampling	sample	VERB
easat-9472	270	7	test	test	NOUN
easat-9472	270	8	method	method	NOUN
easat-9472	270	9	for	for	ADP
easat-9472	270	10	mediation	mediation	NOUN
easat-9472	270	11	effect	effect	NOUN
easat-9472	270	12	research	research	NOUN
easat-9472	270	13	,	,	PUNCT
easat-9472	270	14	the	the	DET
easat-9472	270	15	sampling	sample	VERB
easat-9472	270	16	number	number	NOUN
easat-9472	270	17	is	be	AUX
easat-9472	270	18	5000	5000	NUM
easat-9472	270	19	times	time	NOUN
easat-9472	270	20	.	.	PUNCT
easat-9472	271	1	table	table	NOUN
easat-9472	271	2	5	5	NUM
easat-9472	271	3	shows	show	VERB
easat-9472	271	4	that	that	SCONJ
easat-9472	271	5	the	the	DET
easat-9472	271	6	mediation	mediation	NOUN
easat-9472	271	7	path	path	NOUN
easat-9472	271	8	is	be	AUX
easat-9472	271	9	“	"	PUNCT
easat-9472	271	10	gamification	gamification	NOUN
easat-9472	271	11	marketing	marketing	NOUN
easat-9472	271	12	→	→	SYM
easat-9472	271	13	network	network	NOUN
easat-9472	271	14	social	social	ADJ
easat-9472	271	15	capital	capital	NOUN
easat-9472	271	16	→	→	SYM
easat-9472	271	17	brand	brand	NOUN
easat-9472	271	18	stickiness	stickiness	NOUN
easat-9472	271	19	”	"	PUNCT
easat-9472	271	20	,	,	PUNCT
easat-9472	271	21	bootstrap	bootstrap	NOUN
easat-9472	271	22	95	95	NUM
easat-9472	271	23	%	%	NOUN
easat-9472	271	24	confidence	confidence	NOUN
easat-9472	271	25	interval	interval	NOUN
easat-9472	271	26	is	be	AUX
easat-9472	271	27	[	[	X
easat-9472	271	28	0.034	0.034	NUM
easat-9472	271	29	,	,	PUNCT
easat-9472	271	30	0.082	0.082	NUM
easat-9472	271	31	]	]	PUNCT
easat-9472	271	32	,	,	PUNCT
easat-9472	271	33	the	the	DET
easat-9472	271	34	test	test	NOUN
easat-9472	271	35	results	result	NOUN
easat-9472	271	36	do	do	AUX
easat-9472	271	37	not	not	PART
easat-9472	271	38	include	include	VERB
easat-9472	271	39	0	0	NUM
easat-9472	271	40	,	,	PUNCT
easat-9472	271	41	indicating	indicate	VERB
easat-9472	271	42	that	that	SCONJ
easat-9472	271	43	this	this	DET
easat-9472	271	44	mediation	mediation	NOUN
easat-9472	271	45	effect	effect	NOUN
easat-9472	271	46	path	path	NOUN
easat-9472	271	47	exists	exist	VERB
easat-9472	271	48	,	,	PUNCT
easat-9472	271	49	when	when	SCONJ
easat-9472	271	50	the	the	DET
easat-9472	271	51	mediating	mediate	VERB
easat-9472	271	52	variable	variable	NOUN
easat-9472	271	53	is	be	AUX
easat-9472	271	54	added	add	VERB
easat-9472	271	55	to	to	ADP
easat-9472	271	56	the	the	DET
easat-9472	271	57	model	model	NOUN
easat-9472	271	58	,	,	PUNCT
easat-9472	271	59	the	the	DET
easat-9472	271	60	independent	independent	ADJ
easat-9472	271	61	variable	variable	NOUN
easat-9472	271	62	significantly	significantly	ADV
easat-9472	271	63	affects	affect	VERB
easat-9472	271	64	the	the	DET
easat-9472	271	65	dependent	dependent	ADJ
easat-9472	271	66	variable	variable	NOUN
easat-9472	271	67	,	,	PUNCT
easat-9472	271	68	which	which	PRON
easat-9472	271	69	can	can	AUX
easat-9472	271	70	be	be	AUX
easat-9472	271	71	recognized	recognize	VERB
easat-9472	271	72	as	as	ADP
easat-9472	271	73	part	part	NOUN
easat-9472	271	74	of	of	ADP
easat-9472	271	75	the	the	DET
easat-9472	271	76	mediation	mediation	NOUN
easat-9472	271	77	effect	effect	NOUN
easat-9472	271	78	.	.	PUNCT
easat-9472	272	1	dependent	dependent	ADJ
easat-9472	272	2	variable	variable	NOUN
easat-9472	272	3	,	,	PUNCT
easat-9472	272	4	which	which	PRON
easat-9472	272	5	can	can	AUX
easat-9472	272	6	be	be	AUX
easat-9472	272	7	recognized	recognize	VERB
easat-9472	272	8	as	as	ADP
easat-9472	272	9	a	a	DET
easat-9472	272	10	partial	partial	ADJ
easat-9472	272	11	mediator	mediator	NOUN
easat-9472	272	12	.	.	PUNCT
easat-9472	273	1	therefore	therefore	ADV
easat-9472	273	2	,	,	PUNCT
easat-9472	273	3	h3	h3	NOUN
easat-9472	273	4	was	be	AUX
easat-9472	273	5	valid	valid	ADJ
easat-9472	273	6	.	.	PUNCT
easat-9472	274	1	table	table	NOUN
easat-9472	274	2	5	5	NUM
easat-9472	274	3	.	.	PUNCT
easat-9472	275	1	summary	summary	NOUN
easat-9472	275	2	of	of	ADP
easat-9472	275	3	the	the	DET
easat-9472	275	4	effects	effect	NOUN
easat-9472	275	5	analysis	analysis	NOUN
easat-9472	275	6	.	.	PUNCT
easat-9472	276	1	hypotheses	hypothesis	NOUN
easat-9472	276	2	paths	path	NOUN
easat-9472	276	3	effect	effect	VERB
easat-9472	276	4	s.e	s.e	PROPN
easat-9472	276	5	.	.	PROPN
easat-9472	276	6	t	t	PROPN
easat-9472	276	7	p	p	NOUN
easat-9472	277	1	llci	llci	PROPN
easat-9472	277	2	ulcl	ulcl	PROPN
easat-9472	277	3	gamification	gamification	NOUN
easat-9472	277	4	marketing	marketing	NOUN
easat-9472	277	5	→	→	SYM
easat-9472	277	6	brand	brand	NOUN
easat-9472	277	7	stickiness	stickiness	NOUN
easat-9472	277	8	0.086	0.086	NUM
easat-9472	277	9	0.040	0.040	NUM
easat-9472	277	10	2.140	2.140	NUM
easat-9472	277	11	0.032	0.032	NUM
easat-9472	277	12	0.006	0.006	NUM
easat-9472	277	13	0.164	0.164	NUM
easat-9472	277	14	total	total	ADJ
easat-9472	277	15	effect	effect	NOUN
easat-9472	277	16	0.199	0.199	NUM
easat-9472	277	17	0.034	0.034	NUM
easat-9472	277	18	5.821	5.821	NUM
easat-9472	277	19	0.000	0.000	NUM
easat-9472	277	20	0.131	0.131	NUM
easat-9472	277	21	0.263	0.263	NUM
easat-9472	277	22	total	total	ADJ
easat-9472	277	23	indirect	indirect	ADJ
easat-9472	277	24	effect	effect	NOUN
easat-9472	277	25	0.113	0.113	NUM
easat-9472	277	26	0.020	0.020	NUM
easat-9472	277	27	5.627	5.627	NUM
easat-9472	277	28	0.000	0.000	NUM
easat-9472	277	29	0.076	0.076	NUM
easat-9472	277	30	0.155	0.155	NUM
easat-9472	277	31	gamification	gamification	NOUN
easat-9472	277	32	marketing	marketing	NOUN
easat-9472	277	33	→	→	SYM
easat-9472	277	34	network	network	NOUN
easat-9472	277	35	social	social	ADJ
easat-9472	277	36	capital	capital	NOUN
easat-9472	277	37	→	→	SYM
easat-9472	277	38	brand	brand	NOUN
easat-9472	277	39	stickiness	stickiness	NOUN
easat-9472	277	40	0.056	0.056	NUM
easat-9472	277	41	0.012	0.012	NUM
easat-9472	277	42	4.624	4.624	NUM
easat-9472	277	43	0.000	0.000	NUM
easat-9472	277	44	0.034	0.034	NUM
easat-9472	277	45	0.082	0.082	NUM
easat-9472	277	46	direct	direct	ADJ
easat-9472	277	47	effect	effect	NOUN
easat-9472	277	48	0.086	0.086	NUM
easat-9472	277	49	0.040	0.040	NUM
easat-9472	277	50	2.140	2.140	NUM
easat-9472	277	51	0.032	0.032	NUM
easat-9472	277	52	0.006	0.006	NUM
easat-9472	277	53	0.164	0.164	NUM
easat-9472	277	54	4.6	4.6	NUM
easat-9472	277	55	.	.	PUNCT
easat-9472	278	1	analysis	analysis	NOUN
easat-9472	278	2	of	of	ADP
easat-9472	278	3	empirical	empirical	ADJ
easat-9472	278	4	results	result	NOUN
easat-9472	278	5	of	of	ADP
easat-9472	278	6	moderating	moderate	VERB
easat-9472	278	7	effects	effect	NOUN
easat-9472	278	8	in	in	ADP
easat-9472	278	9	this	this	DET
easat-9472	278	10	study	study	NOUN
easat-9472	278	11	,	,	PUNCT
easat-9472	278	12	the	the	DET
easat-9472	278	13	latent	latent	NOUN
easat-9472	278	14	moderated	moderate	VERB
easat-9472	278	15	structural	structural	ADJ
easat-9472	278	16	equation	equation	NOUN
easat-9472	278	17	method	method	NOUN
easat-9472	278	18	is	be	AUX
easat-9472	278	19	used	use	VERB
easat-9472	278	20	so	so	SCONJ
easat-9472	278	21	as	as	SCONJ
easat-9472	278	22	to	to	PART
easat-9472	278	23	test	test	VERB
easat-9472	278	24	the	the	DET
easat-9472	278	25	role	role	NOUN
easat-9472	278	26	of	of	ADP
easat-9472	278	27	the	the	DET
easat-9472	278	28	moderating	moderating	NOUN
easat-9472	278	29	variables	variable	NOUN
easat-9472	278	30	.	.	PUNCT
easat-9472	279	1	the	the	DET
easat-9472	279	2	advantage	advantage	NOUN
easat-9472	279	3	of	of	ADP
easat-9472	279	4	the	the	DET
easat-9472	279	5	latent	latent	NOUN
easat-9472	279	6	conditioning	condition	VERB
easat-9472	279	7	structural	structural	ADJ
easat-9472	279	8	equation	equation	NOUN
easat-9472	279	9	is	be	AUX
easat-9472	279	10	that	that	SCONJ
easat-9472	279	11	it	it	PRON
easat-9472	279	12	can	can	AUX
easat-9472	279	13	solve	solve	VERB
easat-9472	279	14	the	the	DET
easat-9472	279	15	problem	problem	NOUN
easat-9472	279	16	of	of	ADP
easat-9472	279	17	the	the	DET
easat-9472	279	18	generation	generation	NOUN
easat-9472	279	19	of	of	ADP
easat-9472	279	20	the	the	DET
easat-9472	279	21	product	product	NOUN
easat-9472	279	22	indicator	indicator	NOUN
easat-9472	279	23	and	and	CCONJ
easat-9472	279	24	the	the	DET
easat-9472	279	25	non	non	ADJ
easat-9472	279	26	-	-	ADJ
easat-9472	279	27	normal	normal	ADJ
easat-9472	279	28	distribution	distribution	NOUN
easat-9472	279	29	of	of	ADP
easat-9472	279	30	the	the	DET
easat-9472	279	31	product	product	NOUN
easat-9472	279	32	term	term	NOUN
easat-9472	279	33	indicator	indicator	NOUN
easat-9472	279	34	,	,	PUNCT
easat-9472	279	35	and	and	CCONJ
easat-9472	279	36	it	it	PRON
easat-9472	279	37	can	can	AUX
easat-9472	279	38	regard	regard	VERB
easat-9472	279	39	the	the	DET
easat-9472	279	40	non	non	ADJ
easat-9472	279	41	-	-	ADJ
easat-9472	279	42	normal	normal	ADJ
easat-9472	279	43	indicator	indicator	NOUN
easat-9472	279	44	as	as	ADP
easat-9472	279	45	the	the	DET
easat-9472	279	46	mixed	mixed	ADJ
easat-9472	279	47	result	result	NOUN
easat-9472	279	48	of	of	ADP
easat-9472	279	49	the	the	DET
easat-9472	279	50	variable	variable	NOUN
easat-9472	279	51	and	and	CCONJ
easat-9472	279	52	the	the	DET
easat-9472	279	53	conditional	conditional	ADJ
easat-9472	279	54	normal	normal	ADJ
easat-9472	279	55	distribution	distribution	NOUN
easat-9472	279	56	,	,	PUNCT
easat-9472	279	57	so	so	SCONJ
easat-9472	279	58	that	that	SCONJ
easat-9472	279	59	the	the	DET
easat-9472	279	60	effect	effect	NOUN
easat-9472	279	61	of	of	ADP
easat-9472	279	62	the	the	DET
easat-9472	279	63	interaction	interaction	NOUN
easat-9472	279	64	term	term	NOUN
easat-9472	279	65	no	no	ADV
easat-9472	279	66	longer	long	ADV
easat-9472	279	67	needs	need	VERB
easat-9472	279	68	to	to	PART
easat-9472	279	69	be	be	AUX
easat-9472	279	70	constructed	construct	VERB
easat-9472	279	71	,	,	PUNCT
easat-9472	279	72	and	and	CCONJ
easat-9472	279	73	it	it	PRON
easat-9472	279	74	does	do	AUX
easat-9472	279	75	not	not	PART
easat-9472	279	76	need	need	VERB
easat-9472	279	77	to	to	PART
easat-9472	279	78	regard	regard	VERB
easat-9472	279	79	the	the	DET
easat-9472	279	80	hypothetical	hypothetical	ADJ
easat-9472	279	81	interaction	interaction	NOUN
easat-9472	279	82	effect	effect	NOUN
easat-9472	279	83	as	as	ADP
easat-9472	279	84	the	the	DET
easat-9472	279	85	inevitable	inevitable	ADJ
easat-9472	279	86	normal	normal	ADJ
easat-9472	279	87	distribution	distribution	NOUN
easat-9472	279	88	,	,	PUNCT
easat-9472	279	89	which	which	PRON
easat-9472	279	90	solves	solve	VERB
easat-9472	279	91	the	the	DET
easat-9472	279	92	problem	problem	NOUN
easat-9472	279	93	that	that	PRON
easat-9472	279	94	is	be	AUX
easat-9472	279	95	difficult	difficult	ADJ
easat-9472	279	96	to	to	PART
easat-9472	279	97	be	be	AUX
easat-9472	279	98	solved	solve	VERB
easat-9472	279	99	in	in	ADP
easat-9472	279	100	the	the	DET
easat-9472	279	101	method	method	NOUN
easat-9472	279	102	of	of	ADP
easat-9472	279	103	product	product	NOUN
easat-9472	279	104	indicators	indicator	NOUN
easat-9472	279	105	.	.	PUNCT
easat-9472	280	1	it	it	PRON
easat-9472	280	2	is	be	AUX
easat-9472	280	3	difficult	difficult	ADJ
easat-9472	280	4	to	to	PART
easat-9472	280	5	solve	solve	VERB
easat-9472	280	6	the	the	DET
easat-9472	280	7	problem	problem	NOUN
easat-9472	280	8	,	,	PUNCT
easat-9472	280	9	not	not	PART
easat-9472	280	10	only	only	ADV
easat-9472	280	11	can	can	AUX
easat-9472	280	12	effectively	effectively	ADV
easat-9472	280	13	avoid	avoid	VERB
easat-9472	280	14	the	the	DET
easat-9472	280	15	problem	problem	NOUN
easat-9472	280	16	of	of	ADP
easat-9472	280	17	inconsistency	inconsistency	NOUN
easat-9472	280	18	between	between	ADP
easat-9472	280	19	the	the	DET
easat-9472	280	20	parameters	parameter	NOUN
easat-9472	280	21	and	and	CCONJ
easat-9472	280	22	the	the	DET
easat-9472	280	23	preset	preset	ADJ
easat-9472	280	24	results	result	NOUN
easat-9472	280	25	caused	cause	VERB
easat-9472	280	26	by	by	ADP
easat-9472	280	27	the	the	DET
easat-9472	280	28	product	product	NOUN
easat-9472	280	29	indicator	indicator	NOUN
easat-9472	280	30	generation	generation	NOUN
easat-9472	280	31	method	method	NOUN
easat-9472	280	32	,	,	PUNCT
easat-9472	280	33	but	but	CCONJ
easat-9472	280	34	also	also	ADV
easat-9472	280	35	can	can	AUX
easat-9472	280	36	solve	solve	VERB
easat-9472	280	37	the	the	DET
easat-9472	280	38	prejudgment	prejudgment	NOUN
easat-9472	280	39	bias	bias	NOUN
easat-9472	280	40	generated	generate	VERB
easat-9472	280	41	by	by	ADP
easat-9472	280	42	the	the	DET
easat-9472	280	43	non	non	NOUN
easat-9472	280	44	-	-	NOUN
easat-9472	280	45	normality	normality	NOUN
easat-9472	280	46	of	of	ADP
easat-9472	280	47	the	the	DET
easat-9472	280	48	product	product	NOUN
easat-9472	280	49	term	term	NOUN
easat-9472	280	50	,	,	PUNCT
easat-9472	280	51	so	so	SCONJ
easat-9472	280	52	that	that	SCONJ
easat-9472	280	53	the	the	DET
easat-9472	280	54	results	result	NOUN
easat-9472	280	55	of	of	ADP
easat-9472	280	56	the	the	DET
easat-9472	280	57	experiment	experiment	NOUN
easat-9472	280	58	can	can	AUX
easat-9472	280	59	maximize	maximize	VERB
easat-9472	280	60	the	the	DET
easat-9472	280	61	restoration	restoration	NOUN
easat-9472	280	62	of	of	ADP
easat-9472	280	63	the	the	DET
easat-9472	280	64	real	real	ADJ
easat-9472	280	65	performance	performance	NOUN
easat-9472	280	66	of	of	ADP
easat-9472	280	67	the	the	DET
easat-9472	280	68	data	datum	NOUN
easat-9472	280	69	.	.	PUNCT
easat-9472	281	1	as	as	SCONJ
easat-9472	281	2	can	can	AUX
easat-9472	281	3	be	be	AUX
easat-9472	281	4	seen	see	VERB
easat-9472	281	5	from	from	ADP
easat-9472	281	6	table	table	NOUN
easat-9472	281	7	6	6	NUM
easat-9472	281	8	,	,	PUNCT
easat-9472	281	9	the	the	DET
easat-9472	281	10	standardized	standardized	ADJ
easat-9472	281	11	path	path	NOUN
easat-9472	281	12	coefficient	coefficient	NOUN
easat-9472	281	13	of	of	ADP
easat-9472	281	14	the	the	DET
easat-9472	281	15	interaction	interaction	NOUN
easat-9472	281	16	term	term	NOUN
easat-9472	281	17	of	of	ADP
easat-9472	281	18	gamification	gamification	NOUN
easat-9472	281	19	marketing	marketing	NOUN
easat-9472	281	20	and	and	CCONJ
easat-9472	281	21	misplaced	misplaced	ADJ
easat-9472	281	22	fear	fear	NOUN
easat-9472	281	23	on	on	ADP
easat-9472	281	24	brand	brand	NOUN
easat-9472	281	25	stickiness	stickiness	NOUN
easat-9472	281	26	is	be	AUX
easat-9472	281	27	0.105	0.105	NUM
easat-9472	281	28	,	,	PUNCT
easat-9472	281	29	and	and	CCONJ
easat-9472	281	30	the	the	DET
easat-9472	281	31	t	t	NOUN
easat-9472	281	32	-	-	PUNCT
easat-9472	281	33	value	value	NOUN
easat-9472	281	34	is	be	AUX
easat-9472	281	35	3.336	3.336	NUM
easat-9472	281	36	,	,	PUNCT
easat-9472	281	37	p=0.000<0.05	p=0.000<0.05	PROPN
easat-9472	281	38	,	,	PUNCT
easat-9472	281	39	which	which	PRON
easat-9472	281	40	indicates	indicate	VERB
easat-9472	281	41	that	that	SCONJ
easat-9472	281	42	the	the	DET
easat-9472	281	43	interaction	interaction	NOUN
easat-9472	281	44	term	term	NOUN
easat-9472	281	45	of	of	ADP
easat-9472	281	46	gamification	gamification	NOUN
easat-9472	281	47	marketing	marketing	NOUN
easat-9472	281	48	and	and	CCONJ
easat-9472	281	49	misplaced	misplaced	ADJ
easat-9472	281	50	fear	fear	NOUN
easat-9472	281	51	has	have	VERB
easat-9472	281	52	a	a	DET
easat-9472	281	53	significant	significant	ADJ
easat-9472	281	54	effect	effect	NOUN
easat-9472	281	55	on	on	ADP
easat-9472	281	56	brand	brand	NOUN
easat-9472	281	57	stickiness	stickiness	NOUN
easat-9472	281	58	.	.	PUNCT
easat-9472	282	1	therefore	therefore	ADV
easat-9472	282	2	,	,	PUNCT
easat-9472	282	3	h4	h4	PROPN
easat-9472	282	4	was	be	AUX
easat-9472	282	5	valid	valid	ADJ
easat-9472	282	6	.	.	PUNCT
easat-9472	283	1	table	table	NOUN
easat-9472	283	2	6	6	NUM
easat-9472	283	3	.	.	PUNCT
easat-9472	284	1	summary	summary	NOUN
easat-9472	284	2	of	of	ADP
easat-9472	284	3	moderating	moderate	VERB
easat-9472	284	4	effects	effect	NOUN
easat-9472	284	5	hypothetical	hypothetical	ADJ
easat-9472	284	6	path	path	NOUN
easat-9472	284	7	results	result	NOUN
easat-9472	284	8	.	.	PUNCT
easat-9472	285	1	effect	effect	NOUN
easat-9472	285	2	se	se	PROPN
easat-9472	285	3	t	t	PROPN
easat-9472	285	4	p	p	PROPN
easat-9472	285	5	gamification	gamification	NOUN
easat-9472	285	6	marketing	market	VERB
easat-9472	285	7	0.261	0.261	NUM
easat-9472	285	8	0.031	0.031	NUM
easat-9472	285	9	8.320	8.320	NUM
easat-9472	285	10	0.000	0.000	NUM
easat-9472	285	11	fear	fear	NOUN
easat-9472	285	12	of	of	ADP
easat-9472	285	13	missing	miss	VERB
easat-9472	285	14	out	out	ADP
easat-9472	285	15	-0.240	-0.240	PROPN
easat-9472	285	16	0.031	0.031	NUM
easat-9472	285	17	-7.659	-7.659	NOUN
easat-9472	285	18	0.000	0.000	NUM
easat-9472	285	19	gamification	gamification	NOUN
easat-9472	285	20	marketing×fear	marketing×fear	NOUN
easat-9472	285	21	of	of	ADP
easat-9472	285	22	missing	miss	VERB
easat-9472	285	23	out	out	ADP
easat-9472	285	24	0.105	0.105	NUM
easat-9472	285	25	0.032	0.032	NUM
easat-9472	285	26	3.336	3.336	NUM
easat-9472	285	27	0.001	0.001	NUM
easat-9472	285	28	5	5	NUM
easat-9472	285	29	.	.	PUNCT
easat-9472	285	30	conclusions	conclusion	NOUN
easat-9472	285	31	and	and	CCONJ
easat-9472	285	32	discussion	discussion	NOUN
easat-9472	285	33	5.1	5.1	NUM
easat-9472	285	34	.	.	PUNCT
easat-9472	286	1	results	result	VERB
easat-9472	286	2	this	this	DET
easat-9472	286	3	paper	paper	NOUN
easat-9472	286	4	draws	draw	VERB
easat-9472	286	5	the	the	DET
easat-9472	286	6	following	follow	VERB
easat-9472	286	7	four	four	NUM
easat-9472	286	8	conclusions	conclusion	NOUN
easat-9472	286	9	:	:	PUNCT
easat-9472	286	10	892	892	NUM
easat-9472	286	11	edelweiss	edelweiss	PROPN
easat-9472	286	12	applied	apply	VERB
easat-9472	286	13	science	science	NOUN
easat-9472	286	14	and	and	CCONJ
easat-9472	286	15	technology	technology	NOUN
easat-9472	286	16	issn	issn	PROPN
easat-9472	286	17	:	:	PUNCT
easat-9472	286	18	2576	2576	NUM
easat-9472	286	19	-	-	SYM
easat-9472	286	20	8484	8484	NUM
easat-9472	286	21	vol	vol	NOUN
easat-9472	286	22	.	.	PROPN
easat-9472	287	1	9	9	NUM
easat-9472	287	2	,	,	PUNCT
easat-9472	287	3	no	no	INTJ
easat-9472	287	4	.	.	NOUN
easat-9472	287	5	8	8	NUM
easat-9472	287	6	:	:	PUNCT
easat-9472	287	7	882	882	NUM
easat-9472	287	8	-	-	SYM
easat-9472	287	9	897	897	NUM
easat-9472	287	10	,	,	PUNCT
easat-9472	287	11	2025	2025	NUM
easat-9472	287	12	doi	doi	NOUN
easat-9472	287	13	:	:	PUNCT
easat-9472	287	14	10.55214/2576	10.55214/2576	NUM
easat-9472	287	15	-	-	SYM
easat-9472	287	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	287	17	©	©	ADP
easat-9472	287	18	2025	2025	NUM
easat-9472	287	19	by	by	ADP
easat-9472	287	20	the	the	DET
easat-9472	287	21	authors	author	NOUN
easat-9472	287	22	;	;	PUNCT
easat-9472	287	23	licensee	licensee	PROPN
easat-9472	287	24	learning	learning	NOUN
easat-9472	287	25	gate	gate	NOUN
easat-9472	287	26	first	first	ADV
easat-9472	287	27	,	,	PUNCT
easat-9472	287	28	gamification	gamification	NOUN
easat-9472	287	29	marketing	marketing	NOUN
easat-9472	287	30	by	by	ADP
easat-9472	287	31	companies	company	NOUN
easat-9472	287	32	affects	affect	VERB
easat-9472	287	33	brand	brand	NOUN
easat-9472	287	34	stickiness	stickiness	NOUN
easat-9472	287	35	.	.	PUNCT
easat-9472	288	1	gamification	gamification	NOUN
easat-9472	288	2	mechanism	mechanism	NOUN
easat-9472	288	3	is	be	AUX
easat-9472	288	4	different	different	ADJ
easat-9472	288	5	from	from	ADP
easat-9472	288	6	other	other	ADJ
easat-9472	288	7	marketing	marketing	NOUN
easat-9472	288	8	strategies	strategy	NOUN
easat-9472	288	9	in	in	SCONJ
easat-9472	288	10	that	that	SCONJ
easat-9472	288	11	it	it	PRON
easat-9472	288	12	views	view	VERB
easat-9472	288	13	competition	competition	NOUN
easat-9472	288	14	as	as	ADP
easat-9472	288	15	a	a	DET
easat-9472	288	16	challenging	challenging	ADJ
easat-9472	288	17	motivation	motivation	NOUN
easat-9472	288	18	to	to	PART
easat-9472	288	19	get	get	VERB
easat-9472	288	20	consumers	consumer	NOUN
easat-9472	288	21	actively	actively	ADV
easat-9472	288	22	invested	invest	VERB
easat-9472	288	23	in	in	ADP
easat-9472	288	24	the	the	DET
easat-9472	288	25	brand	brand	NOUN
easat-9472	288	26	emotionally	emotionally	ADV
easat-9472	288	27	and	and	CCONJ
easat-9472	288	28	behaviorally	behaviorally	ADV
easat-9472	288	29	,	,	PUNCT
easat-9472	288	30	and	and	CCONJ
easat-9472	288	31	brings	bring	VERB
easat-9472	288	32	about	about	ADP
easat-9472	288	33	trust	trust	NOUN
easat-9472	288	34	,	,	PUNCT
easat-9472	288	35	commitment	commitment	NOUN
easat-9472	288	36	,	,	PUNCT
easat-9472	288	37	repeat	repeat	NOUN
easat-9472	288	38	purchases	purchase	NOUN
easat-9472	288	39	,	,	PUNCT
easat-9472	288	40	and	and	CCONJ
easat-9472	288	41	increased	increase	VERB
easat-9472	288	42	interactions	interaction	NOUN
easat-9472	288	43	[	[	X
easat-9472	288	44	44	44	NUM
easat-9472	288	45	]	]	PUNCT
easat-9472	288	46	e.g.	e.g.	ADV
easat-9472	288	47	,	,	PUNCT
easat-9472	288	48	badges	badge	NOUN
easat-9472	288	49	and	and	CCONJ
easat-9472	288	50	virtual	virtual	ADJ
easat-9472	288	51	rewards	reward	NOUN
easat-9472	288	52	increase	increase	VERB
easat-9472	288	53	brand	brand	NOUN
easat-9472	288	54	loyalty	loyalty	NOUN
easat-9472	288	55	,	,	PUNCT
easat-9472	288	56	leaderboards	leaderboard	NOUN
easat-9472	288	57	promote	promote	VERB
easat-9472	288	58	differentiation	differentiation	NOUN
easat-9472	288	59	among	among	ADP
easat-9472	288	60	players	player	NOUN
easat-9472	288	61	,	,	PUNCT
easat-9472	288	62	and	and	CCONJ
easat-9472	288	63	the	the	DET
easat-9472	288	64	time	time	NOUN
easat-9472	288	65	and	and	CCONJ
easat-9472	288	66	resource	resource	NOUN
easat-9472	288	67	finiteness	finiteness	NOUN
easat-9472	288	68	forces	force	NOUN
easat-9472	288	69	players	player	NOUN
easat-9472	288	70	to	to	PART
easat-9472	288	71	make	make	VERB
easat-9472	288	72	quick	quick	ADJ
easat-9472	288	73	decisions	decision	NOUN
easat-9472	288	74	,	,	PUNCT
easat-9472	288	75	all	all	PRON
easat-9472	288	76	of	of	ADP
easat-9472	288	77	which	which	PRON
easat-9472	288	78	can	can	AUX
easat-9472	288	79	promote	promote	VERB
easat-9472	288	80	brand	brand	NOUN
easat-9472	288	81	fit	fit	ADJ
easat-9472	288	82	and	and	CCONJ
easat-9472	288	83	ultimately	ultimately	ADV
easat-9472	288	84	create	create	VERB
easat-9472	288	85	lasting	lasting	ADJ
easat-9472	288	86	and	and	CCONJ
easat-9472	288	87	stable	stable	ADJ
easat-9472	288	88	brand	brand	NOUN
easat-9472	288	89	stickiness	stickiness	NOUN
easat-9472	288	90	[	[	X
easat-9472	288	91	21	21	NUM
easat-9472	288	92	]	]	PUNCT
easat-9472	288	93	.	.	PUNCT
easat-9472	289	1	second	second	ADJ
easat-9472	289	2	,	,	PUNCT
easat-9472	289	3	network	network	NOUN
easat-9472	289	4	social	social	ADJ
easat-9472	289	5	capital	capital	NOUN
easat-9472	289	6	affects	affect	VERB
easat-9472	289	7	brand	brand	NOUN
easat-9472	289	8	stickiness	stickiness	NOUN
easat-9472	289	9	.	.	PUNCT
easat-9472	290	1	for	for	ADP
easat-9472	290	2	brand	brand	NOUN
easat-9472	290	3	community	community	NOUN
easat-9472	290	4	network	network	NOUN
easat-9472	290	5	social	social	ADJ
easat-9472	290	6	capital	capital	NOUN
easat-9472	290	7	affects	affect	VERB
easat-9472	290	8	brand	brand	NOUN
easat-9472	290	9	community	community	NOUN
easat-9472	290	10	commitment	commitment	NOUN
easat-9472	290	11	via	via	ADP
easat-9472	290	12	informational	informational	ADJ
easat-9472	290	13	value	value	NOUN
easat-9472	290	14	and	and	CCONJ
easat-9472	290	15	social	social	ADJ
easat-9472	290	16	value	value	NOUN
easat-9472	290	17	[	[	X
easat-9472	290	18	52	52	NUM
easat-9472	290	19	]	]	PUNCT
easat-9472	290	20	while	while	SCONJ
easat-9472	290	21	consumers	consumer	NOUN
easat-9472	290	22	are	be	AUX
easat-9472	290	23	willing	willing	ADJ
easat-9472	290	24	and	and	CCONJ
easat-9472	290	25	able	able	ADJ
easat-9472	290	26	to	to	PART
easat-9472	290	27	pay	pay	VERB
easat-9472	290	28	for	for	ADP
easat-9472	290	29	experiences	experience	NOUN
easat-9472	290	30	in	in	ADP
easat-9472	290	31	brand	brand	NOUN
easat-9472	290	32	communities	community	NOUN
easat-9472	290	33	to	to	PART
easat-9472	290	34	get	get	VERB
easat-9472	290	35	the	the	DET
easat-9472	290	36	information	information	NOUN
easat-9472	290	37	they	they	PRON
easat-9472	290	38	need	need	VERB
easat-9472	290	39	,	,	PUNCT
easat-9472	290	40	which	which	PRON
easat-9472	290	41	creates	create	VERB
easat-9472	290	42	a	a	DET
easat-9472	290	43	sustained	sustained	ADJ
easat-9472	290	44	commitment	commitment	NOUN
easat-9472	290	45	to	to	ADP
easat-9472	290	46	online	online	ADJ
easat-9472	290	47	brand	brand	NOUN
easat-9472	290	48	communities	community	NOUN
easat-9472	291	1	[	[	X
easat-9472	291	2	74	74	X
easat-9472	291	3	]	]	PUNCT
easat-9472	291	4	and	and	CCONJ
easat-9472	291	5	impacts	impact	VERB
easat-9472	291	6	brand	brand	NOUN
easat-9472	291	7	loyalty	loyalty	NOUN
easat-9472	291	8	via	via	ADP
easat-9472	291	9	community	community	NOUN
easat-9472	291	10	commitment	commitment	NOUN
easat-9472	292	1	[	[	X
easat-9472	292	2	50	50	NUM
easat-9472	292	3	]	]	PUNCT
easat-9472	292	4	at	at	ADP
easat-9472	292	5	the	the	DET
easat-9472	292	6	same	same	ADJ
easat-9472	292	7	time	time	NOUN
easat-9472	292	8	,	,	PUNCT
easat-9472	292	9	the	the	DET
easat-9472	292	10	brand	brand	NOUN
easat-9472	292	11	community	community	NOUN
easat-9472	292	12	itself	itself	PRON
easat-9472	292	13	has	have	VERB
easat-9472	292	14	a	a	DET
easat-9472	292	15	strong	strong	ADJ
easat-9472	292	16	relationship	relationship	NOUN
easat-9472	292	17	,	,	PUNCT
easat-9472	292	18	and	and	CCONJ
easat-9472	292	19	consumers	consumer	NOUN
easat-9472	292	20	in	in	ADP
easat-9472	292	21	social	social	ADJ
easat-9472	292	22	media	medium	NOUN
easat-9472	292	23	are	be	AUX
easat-9472	292	24	more	more	ADV
easat-9472	292	25	inclined	inclined	ADJ
easat-9472	292	26	to	to	PART
easat-9472	292	27	share	share	VERB
easat-9472	292	28	their	their	PRON
easat-9472	292	29	opinions	opinion	NOUN
easat-9472	292	30	,	,	PUNCT
easat-9472	292	31	produce	produce	VERB
easat-9472	292	32	content	content	NOUN
easat-9472	292	33	,	,	PUNCT
easat-9472	292	34	and	and	CCONJ
easat-9472	292	35	interact	interact	VERB
easat-9472	292	36	and	and	CCONJ
easat-9472	292	37	communicate	communicate	VERB
easat-9472	292	38	within	within	ADP
easat-9472	292	39	the	the	DET
easat-9472	292	40	brand	brand	NOUN
easat-9472	292	41	community	community	NOUN
easat-9472	292	42	around	around	ADP
easat-9472	292	43	common	common	ADJ
easat-9472	292	44	interests	interest	NOUN
easat-9472	292	45	,	,	PUNCT
easat-9472	292	46	and	and	CCONJ
easat-9472	292	47	in	in	ADP
easat-9472	292	48	the	the	DET
easat-9472	292	49	process	process	NOUN
easat-9472	292	50	continue	continue	VERB
easat-9472	292	51	to	to	PART
easat-9472	292	52	strengthen	strengthen	VERB
easat-9472	292	53	brand	brand	NOUN
easat-9472	292	54	stickiness	stickiness	NOUN
easat-9472	292	55	[	[	X
easat-9472	292	56	75	75	NUM
easat-9472	292	57	]	]	PUNCT
easat-9472	292	58	.	.	PUNCT
easat-9472	293	1	so	so	ADV
easat-9472	293	2	the	the	DET
easat-9472	293	3	establishment	establishment	NOUN
easat-9472	293	4	and	and	CCONJ
easat-9472	293	5	operation	operation	NOUN
easat-9472	293	6	of	of	ADP
easat-9472	293	7	an	an	DET
easat-9472	293	8	online	online	ADJ
easat-9472	293	9	brand	brand	NOUN
easat-9472	293	10	community	community	NOUN
easat-9472	293	11	so	so	SCONJ
easat-9472	293	12	as	as	SCONJ
easat-9472	293	13	to	to	PART
easat-9472	293	14	maintain	maintain	VERB
easat-9472	293	15	the	the	DET
easat-9472	293	16	consumer	consumer	NOUN
easat-9472	293	17	relationship	relationship	NOUN
easat-9472	293	18	,	,	PUNCT
easat-9472	293	19	is	be	AUX
easat-9472	293	20	the	the	DET
easat-9472	293	21	a	a	DET
easat-9472	293	22	good	good	ADJ
easat-9472	293	23	way	way	NOUN
easat-9472	293	24	for	for	SCONJ
easat-9472	293	25	companies	company	NOUN
easat-9472	293	26	to	to	PART
easat-9472	293	27	foster	foster	VERB
easat-9472	293	28	brand	brand	NOUN
easat-9472	293	29	loyalty	loyalty	NOUN
easat-9472	293	30	among	among	ADP
easat-9472	293	31	consumers	consumer	NOUN
easat-9472	293	32	[	[	X
easat-9472	293	33	76	76	NUM
easat-9472	293	34	]	]	PUNCT
easat-9472	293	35	.	.	PUNCT
easat-9472	294	1	third	third	ADJ
easat-9472	294	2	,	,	PUNCT
easat-9472	294	3	network	network	NOUN
easat-9472	294	4	social	social	ADJ
easat-9472	294	5	capital	capital	NOUN
easat-9472	294	6	enhances	enhance	VERB
easat-9472	294	7	the	the	DET
easat-9472	294	8	impact	impact	NOUN
easat-9472	294	9	of	of	ADP
easat-9472	294	10	gamification	gamification	NOUN
easat-9472	294	11	marketing	marketing	NOUN
easat-9472	294	12	on	on	ADP
easat-9472	294	13	brand	brand	NOUN
easat-9472	294	14	stickiness	stickiness	NOUN
easat-9472	294	15	.	.	PUNCT
easat-9472	295	1	brand	brand	NOUN
easat-9472	295	2	adherence	adherence	NOUN
easat-9472	295	3	is	be	AUX
easat-9472	295	4	largely	largely	ADV
easat-9472	295	5	influenced	influence	VERB
easat-9472	295	6	by	by	ADP
easat-9472	295	7	the	the	DET
easat-9472	295	8	consumer	consumer	NOUN
easat-9472	295	9	experience	experience	NOUN
easat-9472	295	10	,	,	PUNCT
easat-9472	295	11	which	which	PRON
easat-9472	295	12	can	can	AUX
easat-9472	295	13	be	be	AUX
easat-9472	295	14	enhanced	enhance	VERB
easat-9472	295	15	by	by	ADP
easat-9472	295	16	building	build	VERB
easat-9472	295	17	brand	brand	NOUN
easat-9472	295	18	communities	community	NOUN
easat-9472	295	19	and	and	CCONJ
easat-9472	295	20	using	use	VERB
easat-9472	295	21	gamification	gamification	NOUN
easat-9472	295	22	marketing	marketing	NOUN
easat-9472	295	23	to	to	PART
easat-9472	295	24	enrich	enrich	VERB
easat-9472	295	25	content	content	NOUN
easat-9472	295	26	and	and	CCONJ
easat-9472	295	27	strengthen	strengthen	VERB
easat-9472	295	28	brand	brand	NOUN
easat-9472	295	29	bonding	bonding	NOUN
easat-9472	295	30	[	[	X
easat-9472	295	31	77	77	NUM
easat-9472	295	32	]	]	PUNCT
easat-9472	295	33	.	.	PUNCT
easat-9472	296	1	through	through	ADP
easat-9472	296	2	gamification	gamification	NOUN
easat-9472	296	3	marketing	marketing	NOUN
easat-9472	296	4	can	can	AUX
easat-9472	296	5	enable	enable	VERB
easat-9472	296	6	consumers	consumer	NOUN
easat-9472	296	7	to	to	PART
easat-9472	296	8	achieve	achieve	VERB
easat-9472	296	9	a	a	DET
easat-9472	296	10	state	state	NOUN
easat-9472	296	11	of	of	ADP
easat-9472	296	12	immersion	immersion	NOUN
easat-9472	296	13	and	and	CCONJ
easat-9472	296	14	win	win	VERB
easat-9472	296	15	game	game	NOUN
easat-9472	296	16	rewards	reward	VERB
easat-9472	296	17	as	as	ADP
easat-9472	296	18	a	a	DET
easat-9472	296	19	result	result	NOUN
easat-9472	296	20	,	,	PUNCT
easat-9472	296	21	which	which	PRON
easat-9472	296	22	in	in	ADP
easat-9472	296	23	turn	turn	NOUN
easat-9472	296	24	increases	increase	VERB
easat-9472	296	25	the	the	DET
easat-9472	296	26	number	number	NOUN
easat-9472	296	27	of	of	ADP
easat-9472	296	28	purchases	purchase	NOUN
easat-9472	296	29	,	,	PUNCT
easat-9472	296	30	types	type	NOUN
easat-9472	296	31	of	of	ADP
easat-9472	296	32	purchases	purchase	NOUN
easat-9472	296	33	,	,	PUNCT
easat-9472	296	34	or	or	CCONJ
easat-9472	296	35	frequency	frequency	NOUN
easat-9472	296	36	of	of	ADP
easat-9472	296	37	purchases	purchase	NOUN
easat-9472	296	38	,	,	PUNCT
easat-9472	296	39	thus	thus	ADV
easat-9472	296	40	promoting	promote	VERB
easat-9472	296	41	the	the	DET
easat-9472	296	42	creation	creation	NOUN
easat-9472	296	43	of	of	ADP
easat-9472	296	44	stickiness	stickiness	NOUN
easat-9472	296	45	between	between	ADP
easat-9472	296	46	consumers	consumer	NOUN
easat-9472	296	47	and	and	CCONJ
easat-9472	296	48	brands	brand	NOUN
easat-9472	296	49	[	[	X
easat-9472	296	50	25	25	NUM
easat-9472	296	51	]	]	PUNCT
easat-9472	296	52	.	.	PUNCT
easat-9472	297	1	finally	finally	ADV
easat-9472	297	2	,	,	PUNCT
easat-9472	297	3	consumers	consumer	NOUN
easat-9472	297	4	'	'	PART
easat-9472	297	5	fear	fear	NOUN
easat-9472	297	6	of	of	ADP
easat-9472	297	7	missing	miss	VERB
easat-9472	297	8	out	out	ADP
easat-9472	297	9	will	will	AUX
easat-9472	297	10	enhance	enhance	VERB
easat-9472	297	11	the	the	DET
easat-9472	297	12	impact	impact	NOUN
easat-9472	297	13	of	of	ADP
easat-9472	297	14	corporate	corporate	ADJ
easat-9472	297	15	gamification	gamification	NOUN
easat-9472	297	16	marketing	marketing	NOUN
easat-9472	297	17	on	on	ADP
easat-9472	297	18	brand	brand	NOUN
easat-9472	297	19	stickiness	stickiness	NOUN
easat-9472	297	20	.	.	PUNCT
easat-9472	298	1	with	with	ADP
easat-9472	298	2	the	the	DET
easat-9472	298	3	rapid	rapid	ADJ
easat-9472	298	4	development	development	NOUN
easat-9472	298	5	and	and	CCONJ
easat-9472	298	6	popularization	popularization	NOUN
easat-9472	298	7	of	of	ADP
easat-9472	298	8	mobile	mobile	ADJ
easat-9472	298	9	social	social	ADJ
easat-9472	298	10	media	medium	NOUN
easat-9472	298	11	,	,	PUNCT
easat-9472	298	12	it	it	PRON
easat-9472	298	13	brings	bring	VERB
easat-9472	298	14	us	we	PRON
easat-9472	298	15	convenient	convenient	ADJ
easat-9472	298	16	and	and	CCONJ
easat-9472	298	17	fast	fast	ADJ
easat-9472	298	18	information	information	NOUN
easat-9472	298	19	delivery	delivery	NOUN
easat-9472	298	20	as	as	ADV
easat-9472	298	21	well	well	ADV
easat-9472	298	22	as	as	ADP
easat-9472	298	23	many	many	ADJ
easat-9472	298	24	negative	negative	ADJ
easat-9472	298	25	impacts	impact	NOUN
easat-9472	298	26	,	,	PUNCT
easat-9472	298	27	such	such	ADJ
easat-9472	298	28	as	as	ADP
easat-9472	298	29	cell	cell	NOUN
easat-9472	298	30	phone	phone	NOUN
easat-9472	298	31	addiction	addiction	NOUN
easat-9472	298	32	,	,	PUNCT
easat-9472	298	33	problematic	problematic	ADJ
easat-9472	298	34	internet	internet	NOUN
easat-9472	298	35	use	use	NOUN
easat-9472	298	36	,	,	PUNCT
easat-9472	298	37	low	low	ADV
easat-9472	298	38	-	-	PUNCT
easat-9472	298	39	tempered	temper	VERB
easat-9472	298	40	people	people	NOUN
easat-9472	298	41	,	,	PUNCT
easat-9472	298	42	impulsive	impulsive	ADJ
easat-9472	298	43	purchasing	purchasing	NOUN
easat-9472	298	44	,	,	PUNCT
easat-9472	298	45	competitive	competitive	ADJ
easat-9472	298	46	consumption	consumption	NOUN
easat-9472	298	47	,	,	PUNCT
easat-9472	298	48	and	and	CCONJ
easat-9472	298	49	other	other	ADJ
easat-9472	298	50	problematic	problematic	ADJ
easat-9472	298	51	behaviors	behavior	NOUN
easat-9472	298	52	,	,	PUNCT
easat-9472	298	53	which	which	PRON
easat-9472	298	54	are	be	AUX
easat-9472	298	55	more	more	ADV
easat-9472	298	56	or	or	CCONJ
easat-9472	298	57	less	less	ADV
easat-9472	298	58	influenced	influence	VERB
easat-9472	298	59	by	by	ADP
easat-9472	298	60	the	the	DET
easat-9472	298	61	fear	fear	NOUN
easat-9472	298	62	of	of	ADP
easat-9472	298	63	missing	miss	VERB
easat-9472	298	64	out	out	ADP
easat-9472	298	65	behind	behind	ADP
easat-9472	298	66	[	[	X
easat-9472	298	67	59	59	NUM
easat-9472	298	68	,	,	PUNCT
easat-9472	298	69	78	78	NUM
easat-9472	298	70	]	]	PUNCT
easat-9472	298	71	.	.	PUNCT
easat-9472	299	1	whereas	whereas	SCONJ
easat-9472	299	2	reward	reward	NOUN
easat-9472	299	3	-	-	PUNCT
easat-9472	299	4	driven	drive	VERB
easat-9472	299	5	is	be	AUX
easat-9472	299	6	a	a	DET
easat-9472	299	7	major	major	ADJ
easat-9472	299	8	factor	factor	NOUN
easat-9472	299	9	influencing	influence	VERB
easat-9472	299	10	the	the	DET
easat-9472	299	11	fear	fear	NOUN
easat-9472	299	12	of	of	ADP
easat-9472	299	13	missing	miss	VERB
easat-9472	299	14	out	out	ADP
easat-9472	299	15	[	[	X
easat-9472	299	16	79	79	NUM
easat-9472	299	17	]	]	PUNCT
easat-9472	299	18	.	.	PUNCT
easat-9472	300	1	the	the	DET
easat-9472	300	2	process	process	NOUN
easat-9472	300	3	of	of	ADP
easat-9472	300	4	individuals	individual	NOUN
easat-9472	300	5	desiring	desire	VERB
easat-9472	300	6	scarce	scarce	ADJ
easat-9472	300	7	goods	good	NOUN
easat-9472	300	8	is	be	AUX
easat-9472	300	9	essentially	essentially	ADV
easat-9472	300	10	a	a	DET
easat-9472	300	11	process	process	NOUN
easat-9472	300	12	of	of	ADP
easat-9472	300	13	satisfying	satisfy	VERB
easat-9472	300	14	missing	miss	VERB
easat-9472	300	15	social	social	ADJ
easat-9472	300	16	needs	need	NOUN
easat-9472	300	17	and	and	CCONJ
easat-9472	300	18	enhancing	enhance	VERB
easat-9472	300	19	personal	personal	ADJ
easat-9472	300	20	well	well	ADV
easat-9472	300	21	-	-	PUNCT
easat-9472	300	22	being	being	NOUN
easat-9472	300	23	,	,	PUNCT
easat-9472	300	24	and	and	CCONJ
easat-9472	300	25	this	this	DET
easat-9472	300	26	self	self	NOUN
easat-9472	300	27	-	-	PUNCT
easat-9472	300	28	established	establish	VERB
easat-9472	300	29	goal	goal	NOUN
easat-9472	300	30	(	(	PUNCT
easat-9472	300	31	scarce	scarce	ADJ
easat-9472	300	32	goods	good	NOUN
easat-9472	300	33	)	)	PUNCT
easat-9472	300	34	is	be	AUX
easat-9472	300	35	further	far	ADV
easat-9472	300	36	reinforced	reinforce	VERB
easat-9472	300	37	along	along	ADP
easat-9472	300	38	with	with	ADP
easat-9472	300	39	the	the	DET
easat-9472	300	40	purchasing	purchase	VERB
easat-9472	300	41	behavior	behavior	NOUN
easat-9472	300	42	.	.	PUNCT
easat-9472	301	1	commodity	commodity	NOUN
easat-9472	301	2	sellers	seller	NOUN
easat-9472	301	3	or	or	CCONJ
easat-9472	301	4	firms	firm	NOUN
easat-9472	301	5	may	may	AUX
easat-9472	301	6	intentionally	intentionally	ADV
easat-9472	301	7	limit	limit	VERB
easat-9472	301	8	the	the	DET
easat-9472	301	9	number	number	NOUN
easat-9472	301	10	of	of	ADP
easat-9472	301	11	commodities	commodity	NOUN
easat-9472	301	12	by	by	ADP
easat-9472	301	13	gamification	gamification	NOUN
easat-9472	301	14	marketing	marketing	NOUN
easat-9472	301	15	as	as	ADP
easat-9472	301	16	a	a	DET
easat-9472	301	17	way	way	NOUN
easat-9472	301	18	to	to	PART
easat-9472	301	19	increase	increase	VERB
easat-9472	301	20	the	the	DET
easat-9472	301	21	attractiveness	attractiveness	NOUN
easat-9472	301	22	and	and	CCONJ
easat-9472	301	23	value	value	NOUN
easat-9472	301	24	of	of	ADP
easat-9472	301	25	the	the	DET
easat-9472	301	26	commodities	commodity	NOUN
easat-9472	301	27	,	,	PUNCT
easat-9472	301	28	and	and	CCONJ
easat-9472	301	29	in	in	ADP
easat-9472	301	30	this	this	DET
easat-9472	301	31	context	context	NOUN
easat-9472	301	32	,	,	PUNCT
easat-9472	301	33	consumers	consumer	NOUN
easat-9472	301	34	experience	experience	VERB
easat-9472	301	35	strong	strong	ADJ
easat-9472	301	36	competitive	competitive	ADJ
easat-9472	301	37	pressure	pressure	NOUN
easat-9472	301	38	,	,	PUNCT
easat-9472	301	39	and	and	CCONJ
easat-9472	301	40	that	that	SCONJ
easat-9472	301	41	pressure	pressure	NOUN
easat-9472	301	42	increases	increase	VERB
easat-9472	301	43	as	as	SCONJ
easat-9472	301	44	the	the	DET
easat-9472	301	45	number	number	NOUN
easat-9472	301	46	of	of	ADP
easat-9472	301	47	limited	limited	ADJ
easat-9472	301	48	promotional	promotional	ADJ
easat-9472	301	49	commodities	commodity	NOUN
easat-9472	301	50	decreases	decrease	VERB
easat-9472	301	51	[	[	X
easat-9472	301	52	80	80	NUM
easat-9472	301	53	]	]	PUNCT
easat-9472	301	54	and	and	CCONJ
easat-9472	301	55	missing	miss	VERB
easat-9472	301	56	out	out	ADP
easat-9472	301	57	on	on	ADP
easat-9472	301	58	the	the	DET
easat-9472	301	59	consumption	consumption	NOUN
easat-9472	301	60	experience	experience	NOUN
easat-9472	301	61	may	may	AUX
easat-9472	301	62	pose	pose	VERB
easat-9472	301	63	a	a	DET
easat-9472	301	64	threat	threat	NOUN
easat-9472	301	65	to	to	ADP
easat-9472	301	66	the	the	DET
easat-9472	301	67	consumer	consumer	NOUN
easat-9472	301	68	's	's	PART
easat-9472	301	69	self	self	NOUN
easat-9472	301	70	-	-	PUNCT
easat-9472	301	71	concept	concept	NOUN
easat-9472	301	72	.	.	PUNCT
easat-9472	302	1	therefore	therefore	ADV
easat-9472	302	2	,	,	PUNCT
easat-9472	302	3	consumers	consumer	NOUN
easat-9472	302	4	tend	tend	VERB
easat-9472	302	5	to	to	PART
easat-9472	302	6	purchase	purchase	VERB
easat-9472	302	7	and	and	CCONJ
easat-9472	302	8	use	use	VERB
easat-9472	302	9	goods	good	NOUN
easat-9472	302	10	to	to	PART
easat-9472	302	11	maintain	maintain	VERB
easat-9472	302	12	or	or	CCONJ
easat-9472	302	13	enhance	enhance	VERB
easat-9472	302	14	their	their	PRON
easat-9472	302	15	self	self	NOUN
easat-9472	302	16	-	-	PUNCT
easat-9472	302	17	worth	worth	NOUN
easat-9472	302	18	[	[	X
easat-9472	302	19	37	37	NUM
easat-9472	302	20	]	]	PUNCT
easat-9472	302	21	and	and	CCONJ
easat-9472	302	22	increase	increase	VERB
easat-9472	302	23	consumers	consumer	NOUN
easat-9472	302	24	'	'	PART
easat-9472	302	25	motivation	motivation	NOUN
easat-9472	302	26	and	and	CCONJ
easat-9472	302	27	willingness	willingness	NOUN
easat-9472	302	28	to	to	PART
easat-9472	302	29	buy	buy	VERB
easat-9472	302	30	as	as	ADP
easat-9472	302	31	a	a	DET
easat-9472	302	32	way	way	NOUN
easat-9472	302	33	to	to	PART
easat-9472	302	34	drive	drive	VERB
easat-9472	302	35	consumption	consumption	NOUN
easat-9472	302	36	and	and	CCONJ
easat-9472	302	37	gain	gain	NOUN
easat-9472	302	38	as	as	ADV
easat-9472	302	39	many	many	ADJ
easat-9472	302	40	customers	customer	NOUN
easat-9472	302	41	as	as	ADP
easat-9472	302	42	possible	possible	ADJ
easat-9472	302	43	[	[	X
easat-9472	302	44	81	81	NUM
easat-9472	302	45	]	]	PUNCT
easat-9472	302	46	.	.	PUNCT
easat-9472	303	1	5.2	5.2	NUM
easat-9472	303	2	.	.	PUNCT
easat-9472	304	1	theoretical	theoretical	ADJ
easat-9472	304	2	implications	implication	NOUN
easat-9472	304	3	under	under	ADP
easat-9472	304	4	the	the	DET
easat-9472	304	5	digital	digital	PROPN
easat-9472	304	6	eco	eco	PROPN
easat-9472	304	7	-	-	PUNCT
easat-9472	304	8	business	business	NOUN
easat-9472	304	9	environment	environment	NOUN
easat-9472	304	10	,	,	PUNCT
easat-9472	304	11	it	it	PRON
easat-9472	304	12	is	be	AUX
easat-9472	304	13	difficult	difficult	ADJ
easat-9472	304	14	to	to	PART
easat-9472	304	15	provide	provide	VERB
easat-9472	304	16	customers	customer	NOUN
easat-9472	304	17	with	with	ADP
easat-9472	304	18	a	a	DET
easat-9472	304	19	good	good	ADJ
easat-9472	304	20	consumption	consumption	NOUN
easat-9472	304	21	experience	experience	NOUN
easat-9472	304	22	by	by	ADP
easat-9472	304	23	relying	rely	VERB
easat-9472	304	24	on	on	ADP
easat-9472	304	25	traditional	traditional	ADJ
easat-9472	304	26	marketing	marketing	NOUN
easat-9472	304	27	means	mean	NOUN
easat-9472	304	28	,	,	PUNCT
easat-9472	304	29	and	and	CCONJ
easat-9472	304	30	the	the	DET
easat-9472	304	31	persuasive	persuasive	ADJ
easat-9472	304	32	power	power	NOUN
easat-9472	304	33	of	of	ADP
easat-9472	304	34	customer	customer	NOUN
easat-9472	304	35	decision	decision	NOUN
easat-9472	304	36	-	-	PUNCT
easat-9472	304	37	making	making	NOUN
easat-9472	304	38	is	be	AUX
easat-9472	304	39	gradually	gradually	ADV
easat-9472	304	40	declining	decline	VERB
easat-9472	304	41	,	,	PUNCT
easat-9472	304	42	while	while	SCONJ
easat-9472	304	43	gamification	gamification	NOUN
easat-9472	304	44	marketing	marketing	NOUN
easat-9472	304	45	attracts	attract	VERB
easat-9472	304	46	and	and	CCONJ
easat-9472	304	47	stimulates	stimulate	VERB
easat-9472	304	48	customers	customer	NOUN
easat-9472	304	49	to	to	PART
easat-9472	304	50	participate	participate	VERB
easat-9472	304	51	spontaneously	spontaneously	ADV
easat-9472	304	52	by	by	ADP
easat-9472	304	53	adopting	adopt	VERB
easat-9472	304	54	different	different	ADJ
easat-9472	304	55	elements	element	NOUN
easat-9472	304	56	of	of	ADP
easat-9472	304	57	game	game	NOUN
easat-9472	304	58	design	design	NOUN
easat-9472	304	59	,	,	PUNCT
easat-9472	304	60	and	and	CCONJ
easat-9472	304	61	has	have	VERB
easat-9472	304	62	more	more	ADJ
easat-9472	304	63	rights	right	NOUN
easat-9472	304	64	while	while	SCONJ
easat-9472	304	65	customers	customer	NOUN
easat-9472	304	66	feel	feel	VERB
easat-9472	304	67	multiple	multiple	ADJ
easat-9472	304	68	experiences	experience	NOUN
easat-9472	304	69	,	,	PUNCT
easat-9472	304	70	so	so	SCONJ
easat-9472	304	71	as	as	SCONJ
easat-9472	304	72	to	to	PART
easat-9472	304	73	immerse	immerse	VERB
easat-9472	304	74	consumers	consumer	NOUN
easat-9472	304	75	in	in	ADP
easat-9472	304	76	marketing	marketing	NOUN
easat-9472	304	77	activities	activity	NOUN
easat-9472	304	78	.	.	PUNCT
easat-9472	305	1	in	in	ADP
easat-9472	305	2	the	the	DET
easat-9472	305	3	field	field	NOUN
easat-9472	305	4	of	of	ADP
easat-9472	305	5	marketing	marketing	NOUN
easat-9472	305	6	,	,	PUNCT
easat-9472	305	7	scholars	scholar	NOUN
easat-9472	305	8	'	'	PART
easat-9472	305	9	research	research	NOUN
easat-9472	305	10	on	on	ADP
easat-9472	305	11	gamified	gamifie	VERB
easat-9472	305	12	marketing	marketing	NOUN
easat-9472	305	13	mostly	mostly	ADV
easat-9472	305	14	stays	stay	VERB
easat-9472	305	15	on	on	ADP
easat-9472	305	16	the	the	DET
easat-9472	305	17	study	study	NOUN
easat-9472	305	18	of	of	ADP
easat-9472	305	19	gamification	gamification	NOUN
easat-9472	305	20	at	at	ADP
easat-9472	305	21	the	the	DET
easat-9472	305	22	overall	overall	ADJ
easat-9472	305	23	level	level	NOUN
easat-9472	305	24	[	[	X
easat-9472	305	25	21	21	NUM
easat-9472	305	26	]	]	PUNCT
easat-9472	305	27	or	or	CCONJ
easat-9472	305	28	only	only	ADV
easat-9472	305	29	uses	use	VERB
easat-9472	305	30	gamification	gamification	NOUN
easat-9472	305	31	as	as	ADP
easat-9472	305	32	a	a	DET
easat-9472	305	33	research	research	NOUN
easat-9472	305	34	background	background	NOUN
easat-9472	305	35	,	,	PUNCT
easat-9472	305	36	and	and	CCONJ
easat-9472	305	37	more	more	ADV
easat-9472	305	38	detailed	detailed	ADJ
easat-9472	305	39	research	research	NOUN
easat-9472	305	40	on	on	ADP
easat-9472	305	41	gamification	gamification	NOUN
easat-9472	305	42	and	and	CCONJ
easat-9472	305	43	marketing	marketing	NOUN
easat-9472	305	44	is	be	AUX
easat-9472	305	45	still	still	ADV
easat-9472	305	46	scarce	scarce	ADJ
easat-9472	305	47	.	.	PUNCT
easat-9472	306	1	893	893	NUM
easat-9472	306	2	edelweiss	edelweiss	PROPN
easat-9472	306	3	applied	apply	VERB
easat-9472	306	4	science	science	NOUN
easat-9472	306	5	and	and	CCONJ
easat-9472	306	6	technology	technology	NOUN
easat-9472	306	7	issn	issn	PROPN
easat-9472	306	8	:	:	PUNCT
easat-9472	306	9	2576	2576	NUM
easat-9472	306	10	-	-	SYM
easat-9472	306	11	8484	8484	NUM
easat-9472	306	12	vol	vol	NOUN
easat-9472	306	13	.	.	PROPN
easat-9472	307	1	9	9	NUM
easat-9472	307	2	,	,	PUNCT
easat-9472	307	3	no	no	INTJ
easat-9472	307	4	.	.	NOUN
easat-9472	307	5	8	8	NUM
easat-9472	307	6	:	:	PUNCT
easat-9472	307	7	882	882	NUM
easat-9472	307	8	-	-	SYM
easat-9472	307	9	897	897	NUM
easat-9472	307	10	,	,	PUNCT
easat-9472	307	11	2025	2025	NUM
easat-9472	307	12	doi	doi	NOUN
easat-9472	307	13	:	:	PUNCT
easat-9472	307	14	10.55214/2576	10.55214/2576	NUM
easat-9472	307	15	-	-	SYM
easat-9472	307	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	307	17	©	©	ADP
easat-9472	307	18	2025	2025	NUM
easat-9472	307	19	by	by	ADP
easat-9472	307	20	the	the	DET
easat-9472	307	21	authors	author	NOUN
easat-9472	307	22	;	;	PUNCT
easat-9472	307	23	licensee	licensee	PROPN
easat-9472	307	24	learning	learning	NOUN
easat-9472	307	25	gate	gate	NOUN
easat-9472	307	26	so	so	ADV
easat-9472	307	27	far	far	ADV
easat-9472	307	28	,	,	PUNCT
easat-9472	308	1	jang	jang	PROPN
easat-9472	308	2	et	et	PROPN
easat-9472	308	3	al	al	PROPN
easat-9472	308	4	.	.	PROPN
easat-9472	308	5	study	study	PROPN
easat-9472	308	6	confirms	confirm	VERB
easat-9472	308	7	that	that	SCONJ
easat-9472	308	8	gamified	gamifie	VERB
easat-9472	308	9	marketing	marketing	NOUN
easat-9472	308	10	promotes	promote	VERB
easat-9472	308	11	customer	customer	NOUN
easat-9472	308	12	engagement	engagement	NOUN
easat-9472	309	1	[	[	X
easat-9472	309	2	76	76	NUM
easat-9472	309	3	]	]	PUNCT
easat-9472	309	4	enriches	enrich	VERB
easat-9472	309	5	the	the	DET
easat-9472	309	6	customer	customer	NOUN
easat-9472	309	7	's	's	PART
easat-9472	309	8	consumption	consumption	NOUN
easat-9472	309	9	experience	experience	NOUN
easat-9472	310	1	[	[	X
easat-9472	310	2	82	82	NUM
easat-9472	310	3	]	]	PUNCT
easat-9472	310	4	enhances	enhance	VERB
easat-9472	310	5	customers	customer	NOUN
easat-9472	310	6	'	'	PART
easat-9472	310	7	intrinsic	intrinsic	ADJ
easat-9472	310	8	need	need	NOUN
easat-9472	310	9	for	for	ADP
easat-9472	310	10	satisfaction	satisfaction	NOUN
easat-9472	310	11	[	[	X
easat-9472	310	12	3	3	X
easat-9472	310	13	]	]	PUNCT
easat-9472	310	14	improves	improve	VERB
easat-9472	310	15	the	the	DET
easat-9472	310	16	image	image	NOUN
easat-9472	310	17	of	of	ADP
easat-9472	310	18	the	the	DET
easat-9472	310	19	brand	brand	NOUN
easat-9472	310	20	in	in	ADP
easat-9472	310	21	the	the	DET
easat-9472	310	22	customer	customer	NOUN
easat-9472	310	23	's	's	PART
easat-9472	310	24	mind	mind	NOUN
easat-9472	310	25	[	[	X
easat-9472	310	26	83	83	NUM
easat-9472	310	27	]	]	PUNCT
easat-9472	310	28	and	and	CCONJ
easat-9472	310	29	maintain	maintain	VERB
easat-9472	310	30	subsequent	subsequent	ADJ
easat-9472	310	31	connection	connection	NOUN
easat-9472	310	32	and	and	CCONJ
easat-9472	310	33	development	development	NOUN
easat-9472	310	34	between	between	ADP
easat-9472	310	35	customers	customer	NOUN
easat-9472	310	36	and	and	CCONJ
easat-9472	310	37	companies	company	NOUN
easat-9472	310	38	[	[	X
easat-9472	310	39	84	84	NUM
easat-9472	310	40	]	]	PUNCT
easat-9472	310	41	.	.	PUNCT
easat-9472	311	1	mostly	mostly	ADV
easat-9472	311	2	,	,	PUNCT
easat-9472	311	3	gamification	gamification	NOUN
easat-9472	311	4	applications	application	NOUN
easat-9472	311	5	are	be	AUX
easat-9472	311	6	used	use	VERB
easat-9472	311	7	as	as	ADP
easat-9472	311	8	a	a	DET
easat-9472	311	9	background	background	NOUN
easat-9472	311	10	,	,	PUNCT
easat-9472	311	11	and	and	CCONJ
easat-9472	311	12	the	the	DET
easat-9472	311	13	psychological	psychological	ADJ
easat-9472	311	14	and	and	CCONJ
easat-9472	311	15	behavioral	behavioral	ADJ
easat-9472	311	16	changes	change	NOUN
easat-9472	311	17	of	of	ADP
easat-9472	311	18	consumers	consumer	NOUN
easat-9472	311	19	'	'	PART
easat-9472	311	20	participation	participation	NOUN
easat-9472	311	21	in	in	ADP
easat-9472	311	22	gamified	gamifie	VERB
easat-9472	311	23	marketing	marketing	NOUN
easat-9472	311	24	are	be	AUX
easat-9472	311	25	not	not	PART
easat-9472	311	26	explored	explore	VERB
easat-9472	311	27	in	in	ADP
easat-9472	311	28	depth	depth	NOUN
easat-9472	311	29	.	.	PUNCT
easat-9472	312	1	meanwhile	meanwhile	ADV
easat-9472	312	2	,	,	PUNCT
easat-9472	312	3	most	most	ADJ
easat-9472	312	4	of	of	ADP
easat-9472	312	5	the	the	DET
easat-9472	312	6	previous	previous	ADJ
easat-9472	312	7	investigations	investigation	NOUN
easat-9472	312	8	on	on	ADP
easat-9472	312	9	stickiness	stickiness	NOUN
easat-9472	312	10	have	have	AUX
easat-9472	312	11	explored	explore	VERB
easat-9472	312	12	user	user	NOUN
easat-9472	312	13	stickiness	stickiness	NOUN
easat-9472	312	14	in	in	ADP
easat-9472	312	15	terms	term	NOUN
easat-9472	312	16	of	of	ADP
easat-9472	312	17	technology	technology	NOUN
easat-9472	312	18	,	,	PUNCT
easat-9472	312	19	social	social	ADJ
easat-9472	312	20	factors	factor	NOUN
easat-9472	312	21	,	,	PUNCT
easat-9472	312	22	etc	etc	X
easat-9472	312	23	.	.	X
easat-9472	312	24	,	,	PUNCT
easat-9472	312	25	based	base	VERB
easat-9472	312	26	on	on	ADP
easat-9472	312	27	tam	tam	PROPN
easat-9472	312	28	theory	theory	NOUN
easat-9472	312	29	,	,	PUNCT
easat-9472	312	30	self	self	NOUN
easat-9472	312	31	-	-	PUNCT
easat-9472	312	32	determination	determination	NOUN
easat-9472	312	33	theory	theory	NOUN
easat-9472	312	34	,	,	PUNCT
easat-9472	312	35	etc	etc	X
easat-9472	312	36	.	.	X
easat-9472	312	37	in	in	ADP
easat-9472	312	38	terms	term	NOUN
easat-9472	312	39	of	of	ADP
easat-9472	312	40	users	user	NOUN
easat-9472	312	41	'	'	PART
easat-9472	312	42	overall	overall	ADJ
easat-9472	312	43	feelings	feeling	NOUN
easat-9472	312	44	towards	towards	ADP
easat-9472	312	45	the	the	DET
easat-9472	312	46	product	product	NOUN
easat-9472	312	47	[	[	X
easat-9472	312	48	85	85	NUM
easat-9472	312	49	]	]	PUNCT
easat-9472	312	50	.	.	PUNCT
easat-9472	313	1	the	the	DET
easat-9472	313	2	research	research	NOUN
easat-9472	313	3	on	on	ADP
easat-9472	313	4	gamification	gamification	NOUN
easat-9472	313	5	on	on	ADP
easat-9472	313	6	consumer	consumer	NOUN
easat-9472	313	7	behavior	behavior	NOUN
easat-9472	313	8	mainly	mainly	ADV
easat-9472	313	9	explores	explore	VERB
easat-9472	313	10	consumer	consumer	NOUN
easat-9472	313	11	behaviors	behavior	NOUN
easat-9472	313	12	such	such	ADJ
easat-9472	313	13	as	as	ADP
easat-9472	313	14	purchase	purchase	NOUN
easat-9472	313	15	behavior	behavior	NOUN
easat-9472	313	16	and	and	CCONJ
easat-9472	313	17	brand	brand	NOUN
easat-9472	313	18	loyalty	loyalty	NOUN
easat-9472	313	19	,	,	PUNCT
easat-9472	313	20	and	and	CCONJ
easat-9472	313	21	there	there	PRON
easat-9472	313	22	is	be	VERB
easat-9472	313	23	no	no	DET
easat-9472	313	24	research	research	NOUN
easat-9472	313	25	on	on	ADP
easat-9472	313	26	whether	whether	SCONJ
easat-9472	313	27	corporate	corporate	ADJ
easat-9472	313	28	marketing	marketing	NOUN
easat-9472	313	29	affects	affect	VERB
easat-9472	313	30	the	the	DET
easat-9472	313	31	stickiness	stickiness	NOUN
easat-9472	313	32	between	between	ADP
easat-9472	313	33	brands	brand	NOUN
easat-9472	313	34	and	and	CCONJ
easat-9472	313	35	consumers	consumer	NOUN
easat-9472	313	36	.	.	PUNCT
easat-9472	314	1	5.3	5.3	NUM
easat-9472	314	2	.	.	PUNCT
easat-9472	314	3	practical	practical	ADJ
easat-9472	314	4	implications	implication	NOUN
easat-9472	314	5	this	this	DET
easat-9472	314	6	paper	paper	NOUN
easat-9472	314	7	draws	draw	VERB
easat-9472	314	8	on	on	ADP
easat-9472	314	9	immersion	immersion	NOUN
easat-9472	314	10	theory	theory	NOUN
easat-9472	314	11	research	research	NOUN
easat-9472	314	12	to	to	PART
easat-9472	314	13	identify	identify	VERB
easat-9472	314	14	the	the	DET
easat-9472	314	15	factors	factor	NOUN
easat-9472	314	16	influencing	influence	VERB
easat-9472	314	17	the	the	DET
easat-9472	314	18	impact	impact	NOUN
easat-9472	314	19	of	of	ADP
easat-9472	314	20	gamified	gamifie	VERB
easat-9472	314	21	marketing	marketing	NOUN
easat-9472	314	22	on	on	ADP
easat-9472	314	23	brand	brand	NOUN
easat-9472	314	24	loyalty	loyalty	NOUN
easat-9472	314	25	and	and	CCONJ
easat-9472	314	26	its	its	PRON
easat-9472	314	27	specific	specific	ADJ
easat-9472	314	28	mechanisms	mechanism	NOUN
easat-9472	314	29	.	.	PUNCT
easat-9472	315	1	taking	take	VERB
easat-9472	315	2	consumers	consumer	NOUN
easat-9472	315	3	as	as	ADP
easat-9472	315	4	the	the	DET
easat-9472	315	5	research	research	NOUN
easat-9472	315	6	subjects	subject	NOUN
easat-9472	315	7	,	,	PUNCT
easat-9472	315	8	the	the	DET
easat-9472	315	9	study	study	NOUN
easat-9472	315	10	employs	employ	VERB
easat-9472	315	11	relevant	relevant	ADJ
easat-9472	315	12	models	model	NOUN
easat-9472	315	13	and	and	CCONJ
easat-9472	315	14	survey	survey	NOUN
easat-9472	315	15	questionnaires	questionnaire	NOUN
easat-9472	315	16	to	to	PART
easat-9472	315	17	explore	explore	VERB
easat-9472	315	18	the	the	DET
easat-9472	315	19	effects	effect	NOUN
easat-9472	315	20	of	of	ADP
easat-9472	315	21	corporate	corporate	ADJ
easat-9472	315	22	gamified	gamifie	VERB
easat-9472	315	23	marketing	marketing	NOUN
easat-9472	315	24	strategies	strategy	NOUN
easat-9472	315	25	on	on	ADP
easat-9472	315	26	brand	brand	NOUN
easat-9472	315	27	loyalty	loyalty	NOUN
easat-9472	315	28	,	,	PUNCT
easat-9472	315	29	providing	provide	VERB
easat-9472	315	30	theoretical	theoretical	ADJ
easat-9472	315	31	support	support	NOUN
easat-9472	315	32	for	for	ADP
easat-9472	315	33	businesses	business	NOUN
easat-9472	315	34	seeking	seek	VERB
easat-9472	315	35	to	to	PART
easat-9472	315	36	acquire	acquire	VERB
easat-9472	315	37	loyal	loyal	ADJ
easat-9472	315	38	customers	customer	NOUN
easat-9472	315	39	.	.	PUNCT
easat-9472	316	1	it	it	PRON
easat-9472	316	2	not	not	PART
easat-9472	316	3	only	only	ADV
easat-9472	316	4	offers	offer	VERB
easat-9472	316	5	guidance	guidance	NOUN
easat-9472	316	6	for	for	ADP
easat-9472	316	7	businesses	business	NOUN
easat-9472	316	8	looking	look	VERB
easat-9472	316	9	to	to	PART
easat-9472	316	10	leverage	leverage	NOUN
easat-9472	316	11	gamification	gamification	NOUN
easat-9472	316	12	to	to	PART
easat-9472	316	13	enhance	enhance	VERB
easat-9472	316	14	user	user	NOUN
easat-9472	316	15	brand	brand	NOUN
easat-9472	316	16	loyalty	loyalty	NOUN
easat-9472	316	17	but	but	CCONJ
easat-9472	316	18	also	also	ADV
easat-9472	316	19	provides	provide	VERB
easat-9472	316	20	insights	insight	NOUN
easat-9472	316	21	for	for	ADP
easat-9472	316	22	businesses	business	NOUN
easat-9472	316	23	seeking	seek	VERB
easat-9472	316	24	to	to	PART
easat-9472	316	25	apply	apply	VERB
easat-9472	316	26	marketing	marketing	NOUN
easat-9472	316	27	strategies	strategy	NOUN
easat-9472	316	28	effectively	effectively	ADV
easat-9472	316	29	in	in	ADP
easat-9472	316	30	other	other	ADJ
easat-9472	316	31	marketing	marketing	NOUN
easat-9472	316	32	scenarios	scenario	NOUN
easat-9472	316	33	.	.	PUNCT
easat-9472	317	1	this	this	PRON
easat-9472	317	2	has	have	VERB
easat-9472	317	3	practical	practical	ADJ
easat-9472	317	4	significance	significance	NOUN
easat-9472	317	5	for	for	ADP
easat-9472	317	6	businesses	business	NOUN
easat-9472	317	7	implementing	implement	VERB
easat-9472	317	8	gamified	gamifie	VERB
easat-9472	317	9	marketing	marketing	NOUN
easat-9472	317	10	.	.	PUNCT
easat-9472	318	1	additionally	additionally	ADV
easat-9472	318	2	,	,	PUNCT
easat-9472	318	3	this	this	DET
easat-9472	318	4	paper	paper	NOUN
easat-9472	318	5	offers	offer	VERB
easat-9472	318	6	new	new	ADJ
easat-9472	318	7	insights	insight	NOUN
easat-9472	318	8	and	and	CCONJ
easat-9472	318	9	directions	direction	NOUN
easat-9472	318	10	in	in	ADP
easat-9472	318	11	exploring	explore	VERB
easat-9472	318	12	the	the	DET
easat-9472	318	13	boundaries	boundary	NOUN
easat-9472	318	14	of	of	ADP
easat-9472	318	15	how	how	SCONJ
easat-9472	318	16	marketing	marketing	NOUN
easat-9472	318	17	types	type	NOUN
easat-9472	318	18	influence	influence	VERB
easat-9472	318	19	brand	brand	NOUN
easat-9472	318	20	loyalty	loyalty	NOUN
easat-9472	318	21	.	.	PUNCT
easat-9472	319	1	different	different	ADJ
easat-9472	319	2	types	type	NOUN
easat-9472	319	3	of	of	ADP
easat-9472	319	4	consumers	consumer	NOUN
easat-9472	319	5	exhibit	exhibit	VERB
easat-9472	319	6	varying	vary	VERB
easat-9472	319	7	emotional	emotional	ADJ
easat-9472	319	8	responses	response	NOUN
easat-9472	319	9	to	to	ADP
easat-9472	319	10	external	external	ADJ
easat-9472	319	11	stimuli	stimulus	NOUN
easat-9472	319	12	.	.	PUNCT
easat-9472	320	1	by	by	ADP
easat-9472	320	2	introducing	introduce	VERB
easat-9472	320	3	the	the	DET
easat-9472	320	4	concept	concept	NOUN
easat-9472	320	5	of	of	ADP
easat-9472	320	6	consumer	consumer	NOUN
easat-9472	320	7	fear	fear	NOUN
easat-9472	320	8	of	of	ADP
easat-9472	320	9	missing	miss	VERB
easat-9472	320	10	out	out	ADP
easat-9472	320	11	,	,	PUNCT
easat-9472	320	12	this	this	DET
easat-9472	320	13	study	study	NOUN
easat-9472	320	14	explains	explain	VERB
easat-9472	320	15	how	how	SCONJ
easat-9472	320	16	different	different	ADJ
easat-9472	320	17	consumer	consumer	NOUN
easat-9472	320	18	characteristics	characteristic	NOUN
easat-9472	320	19	influence	influence	NOUN
easat-9472	320	20	brand	brand	NOUN
easat-9472	320	21	loyalty	loyalty	NOUN
easat-9472	320	22	.	.	PUNCT
easat-9472	321	1	on	on	ADP
easat-9472	321	2	one	one	NUM
easat-9472	321	3	hand	hand	NOUN
easat-9472	321	4	,	,	PUNCT
easat-9472	321	5	this	this	PRON
easat-9472	321	6	provides	provide	VERB
easat-9472	321	7	new	new	ADJ
easat-9472	321	8	insights	insight	NOUN
easat-9472	321	9	into	into	ADP
easat-9472	321	10	the	the	DET
easat-9472	321	11	impact	impact	NOUN
easat-9472	321	12	of	of	ADP
easat-9472	321	13	gamified	gamifie	VERB
easat-9472	321	14	marketing	marketing	NOUN
easat-9472	321	15	on	on	ADP
easat-9472	321	16	brand	brand	NOUN
easat-9472	321	17	loyalty	loyalty	NOUN
easat-9472	321	18	.	.	PUNCT
easat-9472	322	1	on	on	ADP
easat-9472	322	2	the	the	DET
easat-9472	322	3	other	other	ADJ
easat-9472	322	4	hand	hand	NOUN
easat-9472	322	5	,	,	PUNCT
easat-9472	322	6	it	it	PRON
easat-9472	322	7	offers	offer	VERB
easat-9472	322	8	guidance	guidance	NOUN
easat-9472	322	9	for	for	ADP
easat-9472	322	10	marketers	marketer	NOUN
easat-9472	322	11	in	in	ADP
easat-9472	322	12	designing	design	VERB
easat-9472	322	13	gamified	gamifie	VERB
easat-9472	322	14	marketing	marketing	NOUN
easat-9472	322	15	strategies	strategy	NOUN
easat-9472	322	16	by	by	ADP
easat-9472	322	17	helping	help	VERB
easat-9472	322	18	them	they	PRON
easat-9472	322	19	better	well	ADV
easat-9472	322	20	understand	understand	VERB
easat-9472	322	21	user	user	NOUN
easat-9472	322	22	psychology	psychology	NOUN
easat-9472	322	23	,	,	PUNCT
easat-9472	322	24	enabling	enable	VERB
easat-9472	322	25	them	they	PRON
easat-9472	322	26	to	to	PART
easat-9472	322	27	adopt	adopt	VERB
easat-9472	322	28	more	more	ADV
easat-9472	322	29	effective	effective	ADJ
easat-9472	322	30	marketing	marketing	NOUN
easat-9472	322	31	approaches	approach	NOUN
easat-9472	322	32	.	.	PUNCT
easat-9472	323	1	by	by	ADP
easat-9472	323	2	understanding	understand	VERB
easat-9472	323	3	network	network	NOUN
easat-9472	323	4	social	social	ADJ
easat-9472	323	5	capital	capital	NOUN
easat-9472	323	6	and	and	CCONJ
easat-9472	323	7	the	the	DET
easat-9472	323	8	fear	fear	NOUN
easat-9472	323	9	of	of	ADP
easat-9472	323	10	missing	miss	VERB
easat-9472	323	11	out	out	ADP
easat-9472	323	12	,	,	PUNCT
easat-9472	323	13	businesses	business	NOUN
easat-9472	323	14	can	can	AUX
easat-9472	323	15	select	select	VERB
easat-9472	323	16	appropriate	appropriate	ADJ
easat-9472	323	17	marketing	marketing	NOUN
easat-9472	323	18	methods	method	NOUN
easat-9472	323	19	during	during	ADP
easat-9472	323	20	the	the	DET
easat-9472	323	21	marketing	marketing	NOUN
easat-9472	323	22	process	process	NOUN
easat-9472	323	23	,	,	PUNCT
easat-9472	323	24	increasing	increase	VERB
easat-9472	323	25	the	the	DET
easat-9472	323	26	likelihood	likelihood	NOUN
easat-9472	323	27	of	of	ADP
easat-9472	323	28	successful	successful	ADJ
easat-9472	323	29	implementation	implementation	NOUN
easat-9472	323	30	.	.	PUNCT
easat-9472	324	1	this	this	PRON
easat-9472	324	2	enhances	enhance	VERB
easat-9472	324	3	consumers	consumer	NOUN
easat-9472	324	4	'	'	PART
easat-9472	324	5	purchasing	purchasing	NOUN
easat-9472	324	6	experiences	experience	NOUN
easat-9472	324	7	,	,	PUNCT
easat-9472	324	8	strengthens	strengthen	VERB
easat-9472	324	9	customers	customer	NOUN
easat-9472	324	10	'	'	PART
easat-9472	324	11	brand	brand	NOUN
easat-9472	324	12	recognition	recognition	NOUN
easat-9472	324	13	of	of	ADP
easat-9472	324	14	the	the	DET
easat-9472	324	15	company	company	NOUN
easat-9472	324	16	,	,	PUNCT
easat-9472	324	17	increases	increase	VERB
easat-9472	324	18	purchasing	purchase	VERB
easat-9472	324	19	behavior	behavior	NOUN
easat-9472	324	20	,	,	PUNCT
easat-9472	324	21	fosters	foster	VERB
easat-9472	324	22	customer	customer	NOUN
easat-9472	324	23	interaction	interaction	NOUN
easat-9472	324	24	,	,	PUNCT
easat-9472	324	25	reinforces	reinforce	VERB
easat-9472	324	26	the	the	DET
easat-9472	324	27	connection	connection	NOUN
easat-9472	324	28	between	between	ADP
easat-9472	324	29	customers	customer	NOUN
easat-9472	324	30	and	and	CCONJ
easat-9472	324	31	the	the	DET
easat-9472	324	32	company	company	NOUN
easat-9472	324	33	,	,	PUNCT
easat-9472	324	34	and	and	CCONJ
easat-9472	324	35	achieves	achieve	VERB
easat-9472	324	36	the	the	DET
easat-9472	324	37	company	company	NOUN
easat-9472	324	38	's	's	PART
easat-9472	324	39	marketing	marketing	NOUN
easat-9472	324	40	objectives	objective	NOUN
easat-9472	324	41	.	.	PUNCT
easat-9472	325	1	this	this	DET
easat-9472	325	2	approach	approach	NOUN
easat-9472	325	3	helps	help	VERB
easat-9472	325	4	businesses	business	NOUN
easat-9472	325	5	better	well	ADV
easat-9472	325	6	anticipate	anticipate	VERB
easat-9472	325	7	future	future	ADJ
easat-9472	325	8	user	user	NOUN
easat-9472	325	9	needs	need	NOUN
easat-9472	325	10	and	and	CCONJ
easat-9472	325	11	trends	trend	NOUN
easat-9472	325	12	in	in	ADP
easat-9472	325	13	communication	communication	NOUN
easat-9472	325	14	,	,	PUNCT
easat-9472	325	15	guide	guide	VERB
easat-9472	325	16	business	business	NOUN
easat-9472	325	17	innovation	innovation	NOUN
easat-9472	325	18	in	in	ADP
easat-9472	325	19	marketing	marketing	NOUN
easat-9472	325	20	strategies	strategy	NOUN
easat-9472	325	21	,	,	PUNCT
easat-9472	325	22	deepen	deepen	VERB
easat-9472	325	23	understanding	understanding	NOUN
easat-9472	325	24	of	of	ADP
easat-9472	325	25	marketing	marketing	NOUN
easat-9472	325	26	,	,	PUNCT
easat-9472	325	27	and	and	CCONJ
easat-9472	325	28	provide	provide	VERB
easat-9472	325	29	valuable	valuable	ADJ
easat-9472	325	30	insights	insight	NOUN
easat-9472	325	31	and	and	CCONJ
easat-9472	325	32	references	reference	NOUN
easat-9472	325	33	for	for	ADP
easat-9472	325	34	the	the	DET
easat-9472	325	35	practical	practical	ADJ
easat-9472	325	36	implementation	implementation	NOUN
easat-9472	325	37	and	and	CCONJ
easat-9472	325	38	future	future	ADJ
easat-9472	325	39	development	development	NOUN
easat-9472	325	40	of	of	ADP
easat-9472	325	41	marketing	marketing	NOUN
easat-9472	325	42	.	.	PUNCT
easat-9472	326	1	5.4	5.4	NUM
easat-9472	326	2	.	.	PUNCT
easat-9472	326	3	research	research	NOUN
easat-9472	326	4	limitations	limitation	NOUN
easat-9472	326	5	and	and	CCONJ
easat-9472	326	6	future	future	ADJ
easat-9472	326	7	prospects	prospect	NOUN
easat-9472	326	8	first	first	ADV
easat-9472	326	9	,	,	PUNCT
easat-9472	326	10	this	this	DET
easat-9472	326	11	study	study	NOUN
easat-9472	326	12	constructs	construct	VERB
easat-9472	326	13	a	a	DET
easat-9472	326	14	structural	structural	ADJ
easat-9472	326	15	equation	equation	NOUN
easat-9472	326	16	model	model	NOUN
easat-9472	326	17	with	with	ADP
easat-9472	326	18	consumers	consumer	NOUN
easat-9472	326	19	of	of	ADP
easat-9472	326	20	brand	brand	NOUN
easat-9472	326	21	stickiness	stickiness	NOUN
easat-9472	326	22	of	of	ADP
easat-9472	326	23	gamification	gamification	NOUN
easat-9472	326	24	marketing	marketing	NOUN
easat-9472	326	25	as	as	ADP
easat-9472	326	26	the	the	DET
easat-9472	326	27	research	research	NOUN
easat-9472	326	28	object	object	NOUN
easat-9472	326	29	,	,	PUNCT
easat-9472	326	30	and	and	CCONJ
easat-9472	326	31	adopts	adopt	VERB
easat-9472	326	32	a	a	DET
easat-9472	326	33	more	more	ADV
easat-9472	326	34	general	general	ADJ
easat-9472	326	35	research	research	NOUN
easat-9472	326	36	method	method	NOUN
easat-9472	326	37	in	in	ADP
easat-9472	326	38	statistics	statistic	NOUN
easat-9472	326	39	in	in	ADP
easat-9472	326	40	the	the	DET
easat-9472	326	41	stage	stage	NOUN
easat-9472	326	42	of	of	ADP
easat-9472	326	43	empirical	empirical	ADJ
easat-9472	326	44	research	research	NOUN
easat-9472	326	45	and	and	CCONJ
easat-9472	326	46	data	datum	NOUN
easat-9472	326	47	analysis	analysis	NOUN
easat-9472	326	48	,	,	PUNCT
easat-9472	326	49	and	and	CCONJ
easat-9472	326	50	does	do	AUX
easat-9472	326	51	not	not	PART
easat-9472	326	52	analyze	analyze	VERB
easat-9472	326	53	the	the	DET
easat-9472	326	54	possible	possible	ADJ
easat-9472	326	55	moderating	moderating	NOUN
easat-9472	326	56	variables	variable	NOUN
easat-9472	326	57	in	in	ADP
easat-9472	326	58	depth	depth	NOUN
easat-9472	326	59	due	due	ADP
easat-9472	326	60	to	to	ADP
easat-9472	326	61	the	the	DET
easat-9472	326	62	limitations	limitation	NOUN
easat-9472	326	63	of	of	ADP
easat-9472	326	64	the	the	DET
easat-9472	326	65	author	author	NOUN
easat-9472	326	66	's	's	PART
easat-9472	326	67	academic	academic	ADJ
easat-9472	326	68	level	level	NOUN
easat-9472	326	69	and	and	CCONJ
easat-9472	326	70	objective	objective	ADJ
easat-9472	326	71	resources	resource	NOUN
easat-9472	326	72	of	of	ADP
easat-9472	326	73	the	the	DET
easat-9472	326	74	study	study	NOUN
easat-9472	326	75	.	.	PUNCT
easat-9472	327	1	for	for	ADP
easat-9472	327	2	example	example	NOUN
easat-9472	327	3	,	,	PUNCT
easat-9472	327	4	age	age	NOUN
easat-9472	327	5	,	,	PUNCT
easat-9472	327	6	game	game	NOUN
easat-9472	327	7	experience	experience	NOUN
easat-9472	327	8	,	,	PUNCT
easat-9472	327	9	income	income	NOUN
easat-9472	327	10	,	,	PUNCT
easat-9472	327	11	education	education	NOUN
easat-9472	327	12	and	and	CCONJ
easat-9472	327	13	other	other	ADJ
easat-9472	327	14	demographic	demographic	ADJ
easat-9472	327	15	characteristics	characteristic	NOUN
easat-9472	327	16	may	may	AUX
easat-9472	327	17	all	all	PRON
easat-9472	327	18	have	have	VERB
easat-9472	327	19	an	an	DET
easat-9472	327	20	impact	impact	NOUN
easat-9472	327	21	on	on	ADP
easat-9472	327	22	the	the	DET
easat-9472	327	23	effect	effect	NOUN
easat-9472	327	24	of	of	ADP
easat-9472	327	25	enterprises	enterprise	NOUN
easat-9472	327	26	to	to	PART
easat-9472	327	27	carry	carry	VERB
easat-9472	327	28	out	out	ADP
easat-9472	327	29	gamification	gamification	NOUN
easat-9472	327	30	marketing	marketing	NOUN
easat-9472	327	31	,	,	PUNCT
easat-9472	327	32	which	which	PRON
easat-9472	327	33	can	can	AUX
easat-9472	327	34	be	be	AUX
easat-9472	327	35	expanded	expand	VERB
easat-9472	327	36	and	and	CCONJ
easat-9472	327	37	deepened	deepen	VERB
easat-9472	327	38	in	in	ADP
easat-9472	327	39	future	future	ADJ
easat-9472	327	40	research	research	NOUN
easat-9472	327	41	.	.	PUNCT
easat-9472	328	1	second	second	ADJ
easat-9472	328	2	,	,	PUNCT
easat-9472	328	3	model	model	NOUN
easat-9472	328	4	variable	variable	ADJ
easat-9472	328	5	selection	selection	NOUN
easat-9472	328	6	and	and	CCONJ
easat-9472	328	7	hypothesized	hypothesized	ADJ
easat-9472	328	8	relationship	relationship	NOUN
easat-9472	328	9	construction	construction	NOUN
easat-9472	328	10	.	.	PUNCT
easat-9472	329	1	the	the	DET
easat-9472	329	2	variables	variable	NOUN
easat-9472	329	3	in	in	ADP
easat-9472	329	4	the	the	DET
easat-9472	329	5	theoretical	theoretical	ADJ
easat-9472	329	6	model	model	NOUN
easat-9472	329	7	of	of	ADP
easat-9472	329	8	this	this	DET
easat-9472	329	9	study	study	NOUN
easat-9472	329	10	mainly	mainly	ADV
easat-9472	329	11	come	come	VERB
easat-9472	329	12	from	from	ADP
easat-9472	329	13	past	past	ADJ
easat-9472	329	14	relevant	relevant	ADJ
easat-9472	329	15	research	research	NOUN
easat-9472	329	16	literature	literature	NOUN
easat-9472	329	17	and	and	CCONJ
easat-9472	329	18	academic	academic	ADJ
easat-9472	329	19	theories	theory	NOUN
easat-9472	329	20	,	,	PUNCT
easat-9472	329	21	and	and	CCONJ
easat-9472	329	22	are	be	AUX
easat-9472	329	23	extracted	extract	VERB
easat-9472	329	24	and	and	CCONJ
easat-9472	329	25	hypothesized	hypothesize	VERB
easat-9472	329	26	on	on	ADP
easat-9472	329	27	the	the	DET
easat-9472	329	28	basis	basis	NOUN
easat-9472	329	29	of	of	ADP
easat-9472	329	30	combining	combine	VERB
easat-9472	329	31	one	one	PRON
easat-9472	329	32	's	's	PART
easat-9472	329	33	own	own	ADJ
easat-9472	329	34	observations	observation	NOUN
easat-9472	329	35	and	and	CCONJ
easat-9472	329	36	reflections	reflection	NOUN
easat-9472	329	37	.	.	PUNCT
easat-9472	330	1	although	although	SCONJ
easat-9472	330	2	the	the	DET
easat-9472	330	3	selection	selection	NOUN
easat-9472	330	4	of	of	ADP
easat-9472	330	5	the	the	DET
easat-9472	330	6	model	model	NOUN
easat-9472	330	7	variables	variable	VERB
easat-9472	330	8	integrates	integrate	NOUN
easat-9472	330	9	comprehensiveness	comprehensiveness	NOUN
easat-9472	330	10	and	and	CCONJ
easat-9472	330	11	relevance	relevance	NOUN
easat-9472	330	12	,	,	PUNCT
easat-9472	330	13	there	there	PRON
easat-9472	330	14	may	may	AUX
easat-9472	330	15	still	still	ADV
easat-9472	330	16	be	be	AUX
easat-9472	330	17	some	some	DET
easat-9472	330	18	important	important	ADJ
easat-9472	330	19	variables	variable	NOUN
easat-9472	330	20	that	that	PRON
easat-9472	330	21	are	be	AUX
easat-9472	330	22	not	not	PART
easat-9472	330	23	included	include	VERB
easat-9472	330	24	in	in	ADP
easat-9472	330	25	the	the	DET
easat-9472	330	26	model	model	NOUN
easat-9472	330	27	of	of	ADP
easat-9472	330	28	this	this	DET
easat-9472	330	29	study	study	NOUN
easat-9472	330	30	.	.	PUNCT
easat-9472	331	1	therefore	therefore	ADV
easat-9472	331	2	,	,	PUNCT
easat-9472	331	3	more	more	ADV
easat-9472	331	4	diverse	diverse	ADJ
easat-9472	331	5	variables	variable	NOUN
easat-9472	331	6	can	can	AUX
easat-9472	331	7	be	be	AUX
easat-9472	331	8	selected	select	VERB
easat-9472	331	9	in	in	ADP
easat-9472	331	10	subsequent	subsequent	ADJ
easat-9472	331	11	894	894	NUM
easat-9472	331	12	edelweiss	edelweiss	PROPN
easat-9472	331	13	applied	apply	VERB
easat-9472	331	14	science	science	NOUN
easat-9472	331	15	and	and	CCONJ
easat-9472	331	16	technology	technology	NOUN
easat-9472	331	17	issn	issn	PROPN
easat-9472	331	18	:	:	PUNCT
easat-9472	331	19	2576	2576	NUM
easat-9472	331	20	-	-	SYM
easat-9472	331	21	8484	8484	NUM
easat-9472	331	22	vol	vol	NOUN
easat-9472	331	23	.	.	PROPN
easat-9472	332	1	9	9	NUM
easat-9472	332	2	,	,	PUNCT
easat-9472	332	3	no	no	INTJ
easat-9472	332	4	.	.	NOUN
easat-9472	332	5	8	8	NUM
easat-9472	332	6	:	:	PUNCT
easat-9472	332	7	882	882	NUM
easat-9472	332	8	-	-	SYM
easat-9472	332	9	897	897	NUM
easat-9472	332	10	,	,	PUNCT
easat-9472	332	11	2025	2025	NUM
easat-9472	332	12	doi	doi	NOUN
easat-9472	332	13	:	:	PUNCT
easat-9472	332	14	10.55214/2576	10.55214/2576	NUM
easat-9472	332	15	-	-	SYM
easat-9472	332	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	332	17	©	©	ADP
easat-9472	332	18	2025	2025	NUM
easat-9472	332	19	by	by	ADP
easat-9472	332	20	the	the	DET
easat-9472	332	21	authors	author	NOUN
easat-9472	332	22	;	;	PUNCT
easat-9472	332	23	licensee	licensee	PROPN
easat-9472	332	24	learning	learning	PROPN
easat-9472	332	25	gate	gate	PROPN
easat-9472	332	26	studies	study	NOUN
easat-9472	332	27	to	to	PART
easat-9472	332	28	further	far	ADV
easat-9472	332	29	enrich	enrich	VERB
easat-9472	332	30	the	the	DET
easat-9472	332	31	theoretical	theoretical	ADJ
easat-9472	332	32	model	model	NOUN
easat-9472	332	33	and	and	CCONJ
easat-9472	332	34	increase	increase	VERB
easat-9472	332	35	its	its	PRON
easat-9472	332	36	explanatory	explanatory	ADJ
easat-9472	332	37	power	power	NOUN
easat-9472	332	38	.	.	PUNCT
easat-9472	333	1	third	third	ADJ
easat-9472	333	2	,	,	PUNCT
easat-9472	333	3	only	only	ADV
easat-9472	333	4	one	one	NUM
easat-9472	333	5	relevant	relevant	ADJ
easat-9472	333	6	theory	theory	NOUN
easat-9472	333	7	,	,	PUNCT
easat-9472	333	8	immersion	immersion	NOUN
easat-9472	333	9	theory	theory	NOUN
easat-9472	333	10	,	,	PUNCT
easat-9472	333	11	is	be	AUX
easat-9472	333	12	used	use	VERB
easat-9472	333	13	in	in	ADP
easat-9472	333	14	this	this	DET
easat-9472	333	15	study	study	NOUN
easat-9472	333	16	,	,	PUNCT
easat-9472	333	17	but	but	CCONJ
easat-9472	333	18	important	important	ADJ
easat-9472	333	19	theories	theory	NOUN
easat-9472	333	20	such	such	ADJ
easat-9472	333	21	as	as	ADP
easat-9472	333	22	tam	tam	NOUN
easat-9472	333	23	theory	theory	NOUN
easat-9472	333	24	and	and	CCONJ
easat-9472	333	25	self	self	NOUN
easat-9472	333	26	-	-	PUNCT
easat-9472	333	27	determination	determination	NOUN
easat-9472	333	28	theory	theory	NOUN
easat-9472	333	29	,	,	PUNCT
easat-9472	333	30	which	which	PRON
easat-9472	333	31	explore	explore	VERB
easat-9472	333	32	brand	brand	NOUN
easat-9472	333	33	stickiness	stickiness	NOUN
easat-9472	333	34	from	from	ADP
easat-9472	333	35	the	the	DET
easat-9472	333	36	perspective	perspective	NOUN
easat-9472	333	37	of	of	ADP
easat-9472	333	38	consumers	consumer	NOUN
easat-9472	333	39	'	'	PART
easat-9472	333	40	overall	overall	ADJ
easat-9472	333	41	feelings	feeling	NOUN
easat-9472	333	42	toward	toward	ADP
easat-9472	333	43	products	product	NOUN
easat-9472	333	44	,	,	PUNCT
easat-9472	333	45	are	be	AUX
easat-9472	333	46	not	not	PART
easat-9472	333	47	included	include	VERB
easat-9472	333	48	in	in	ADP
easat-9472	333	49	this	this	DET
easat-9472	333	50	study	study	NOUN
easat-9472	333	51	,	,	PUNCT
easat-9472	333	52	so	so	SCONJ
easat-9472	333	53	whether	whether	SCONJ
easat-9472	333	54	they	they	PRON
easat-9472	333	55	need	need	VERB
easat-9472	333	56	to	to	PART
easat-9472	333	57	be	be	AUX
easat-9472	333	58	improved	improve	VERB
easat-9472	333	59	or	or	CCONJ
easat-9472	333	60	not	not	PART
easat-9472	333	61	needs	need	VERB
easat-9472	333	62	to	to	PART
easat-9472	333	63	be	be	AUX
easat-9472	333	64	verified	verify	VERB
easat-9472	333	65	in	in	ADP
easat-9472	333	66	the	the	DET
easat-9472	333	67	future	future	NOUN
easat-9472	333	68	.	.	PUNCT
easat-9472	334	1	fourth	fourth	ADJ
easat-9472	334	2	,	,	PUNCT
easat-9472	334	3	due	due	ADP
easat-9472	334	4	to	to	ADP
easat-9472	334	5	the	the	DET
easat-9472	334	6	limitations	limitation	NOUN
easat-9472	334	7	of	of	ADP
easat-9472	334	8	the	the	DET
easat-9472	334	9	research	research	NOUN
easat-9472	334	10	conditions	condition	NOUN
easat-9472	334	11	,	,	PUNCT
easat-9472	334	12	it	it	PRON
easat-9472	334	13	is	be	AUX
easat-9472	334	14	not	not	PART
easat-9472	334	15	possible	possible	ADJ
easat-9472	334	16	to	to	PART
easat-9472	334	17	organize	organize	VERB
easat-9472	334	18	and	and	CCONJ
easat-9472	334	19	carry	carry	VERB
easat-9472	334	20	out	out	ADP
easat-9472	334	21	real	real	ADJ
easat-9472	334	22	game	game	NOUN
easat-9472	334	23	-	-	PUNCT
easat-9472	334	24	based	base	VERB
easat-9472	334	25	marketing	marketing	NOUN
easat-9472	334	26	activities	activity	NOUN
easat-9472	334	27	,	,	PUNCT
easat-9472	334	28	and	and	CCONJ
easat-9472	334	29	it	it	PRON
easat-9472	334	30	is	be	AUX
easat-9472	334	31	difficult	difficult	ADJ
easat-9472	334	32	to	to	PART
easat-9472	334	33	imagine	imagine	VERB
easat-9472	334	34	the	the	DET
easat-9472	334	35	specific	specific	ADJ
easat-9472	334	36	experience	experience	NOUN
easat-9472	334	37	of	of	ADP
easat-9472	334	38	the	the	DET
easat-9472	334	39	subjects	subject	NOUN
easat-9472	334	40	when	when	SCONJ
easat-9472	334	41	doing	do	VERB
easat-9472	334	42	the	the	DET
easat-9472	334	43	questionnaire	questionnaire	NOUN
easat-9472	334	44	and	and	CCONJ
easat-9472	334	45	their	their	PRON
easat-9472	334	46	perception	perception	NOUN
easat-9472	334	47	of	of	ADP
easat-9472	334	48	the	the	DET
easat-9472	334	49	brand	brand	NOUN
easat-9472	334	50	.	.	PUNCT
easat-9472	335	1	although	although	SCONJ
easat-9472	335	2	the	the	DET
easat-9472	335	3	questionnaire	questionnaire	NOUN
easat-9472	335	4	required	require	VERB
easat-9472	335	5	the	the	DET
easat-9472	335	6	subjects	subject	NOUN
easat-9472	335	7	to	to	PART
easat-9472	335	8	recall	recall	VERB
easat-9472	335	9	in	in	ADP
easat-9472	335	10	detail	detail	NOUN
easat-9472	335	11	whether	whether	SCONJ
easat-9472	335	12	there	there	PRON
easat-9472	335	13	was	be	VERB
easat-9472	335	14	a	a	DET
easat-9472	335	15	heart	heart	NOUN
easat-9472	335	16	flow	flow	NOUN
easat-9472	335	17	when	when	SCONJ
easat-9472	335	18	participating	participate	VERB
easat-9472	335	19	in	in	ADP
easat-9472	335	20	the	the	DET
easat-9472	335	21	marketing	marketing	NOUN
easat-9472	335	22	activities	activity	NOUN
easat-9472	335	23	before	before	ADP
easat-9472	335	24	filling	fill	VERB
easat-9472	335	25	in	in	ADP
easat-9472	335	26	the	the	DET
easat-9472	335	27	questionnaire	questionnaire	NOUN
easat-9472	335	28	,	,	PUNCT
easat-9472	335	29	it	it	PRON
easat-9472	335	30	was	be	AUX
easat-9472	335	31	difficult	difficult	ADJ
easat-9472	335	32	for	for	SCONJ
easat-9472	335	33	the	the	DET
easat-9472	335	34	subjects	subject	NOUN
easat-9472	335	35	to	to	PART
easat-9472	335	36	reach	reach	VERB
easat-9472	335	37	the	the	DET
easat-9472	335	38	mental	mental	ADJ
easat-9472	335	39	state	state	NOUN
easat-9472	335	40	during	during	ADP
easat-9472	335	41	the	the	DET
easat-9472	335	42	participation	participation	NOUN
easat-9472	335	43	process	process	NOUN
easat-9472	335	44	,	,	PUNCT
easat-9472	335	45	and	and	CCONJ
easat-9472	335	46	bias	bias	NOUN
easat-9472	335	47	in	in	ADP
easat-9472	335	48	emotional	emotional	ADJ
easat-9472	335	49	cognition	cognition	NOUN
easat-9472	335	50	might	might	AUX
easat-9472	335	51	occur	occur	VERB
easat-9472	335	52	,	,	PUNCT
easat-9472	335	53	affecting	affect	VERB
easat-9472	335	54	the	the	DET
easat-9472	335	55	accuracy	accuracy	NOUN
easat-9472	335	56	of	of	ADP
easat-9472	335	57	the	the	DET
easat-9472	335	58	questionnaire	questionnaire	NOUN
easat-9472	335	59	data	datum	NOUN
easat-9472	335	60	.	.	PUNCT
easat-9472	336	1	therefore	therefore	ADV
easat-9472	336	2	,	,	PUNCT
easat-9472	336	3	future	future	ADJ
easat-9472	336	4	research	research	NOUN
easat-9472	336	5	can	can	AUX
easat-9472	336	6	also	also	ADV
easat-9472	336	7	try	try	VERB
easat-9472	336	8	a	a	DET
easat-9472	336	9	variety	variety	NOUN
easat-9472	336	10	of	of	ADP
easat-9472	336	11	methods	method	NOUN
easat-9472	336	12	,	,	PUNCT
easat-9472	336	13	such	such	ADJ
easat-9472	336	14	as	as	ADP
easat-9472	336	15	case	case	NOUN
easat-9472	336	16	studies	study	NOUN
easat-9472	336	17	and	and	CCONJ
easat-9472	336	18	experimental	experimental	ADJ
easat-9472	336	19	methods	method	NOUN
easat-9472	336	20	,	,	PUNCT
easat-9472	336	21	etc	etc	X
easat-9472	336	22	.	.	X
easat-9472	337	1	consideration	consideration	NOUN
easat-9472	337	2	can	can	AUX
easat-9472	337	3	be	be	AUX
easat-9472	337	4	given	give	VERB
easat-9472	337	5	to	to	ADP
easat-9472	337	6	designing	design	VERB
easat-9472	337	7	different	different	ADJ
easat-9472	337	8	types	type	NOUN
easat-9472	337	9	of	of	ADP
easat-9472	337	10	gamification	gamification	NOUN
easat-9472	337	11	marketing	marketing	NOUN
easat-9472	337	12	programs	program	NOUN
easat-9472	337	13	to	to	PART
easat-9472	337	14	arrive	arrive	VERB
easat-9472	337	15	at	at	ADP
easat-9472	337	16	the	the	DET
easat-9472	337	17	experience	experience	NOUN
easat-9472	337	18	and	and	CCONJ
easat-9472	337	19	evaluation	evaluation	NOUN
easat-9472	337	20	of	of	ADP
easat-9472	337	21	the	the	DET
easat-9472	337	22	brand	brand	NOUN
easat-9472	337	23	after	after	SCONJ
easat-9472	337	24	the	the	DET
easat-9472	337	25	subjects	subject	NOUN
easat-9472	337	26	have	have	AUX
easat-9472	337	27	completed	complete	VERB
easat-9472	337	28	them	they	PRON
easat-9472	337	29	,	,	PUNCT
easat-9472	337	30	so	so	SCONJ
easat-9472	337	31	that	that	SCONJ
easat-9472	337	32	the	the	DET
easat-9472	337	33	results	result	NOUN
easat-9472	337	34	of	of	ADP
easat-9472	337	35	the	the	DET
easat-9472	337	36	study	study	NOUN
easat-9472	337	37	will	will	AUX
easat-9472	337	38	be	be	AUX
easat-9472	337	39	more	more	ADV
easat-9472	337	40	accurate	accurate	ADJ
easat-9472	337	41	.	.	PUNCT
easat-9472	338	1	transparency	transparency	NOUN
easat-9472	338	2	:	:	PUNCT
easat-9472	338	3	the	the	DET
easat-9472	338	4	authors	author	NOUN
easat-9472	338	5	confirm	confirm	VERB
easat-9472	338	6	that	that	SCONJ
easat-9472	338	7	the	the	DET
easat-9472	338	8	manuscript	manuscript	NOUN
easat-9472	338	9	is	be	AUX
easat-9472	338	10	an	an	DET
easat-9472	338	11	honest	honest	ADJ
easat-9472	338	12	,	,	PUNCT
easat-9472	338	13	accurate	accurate	ADJ
easat-9472	338	14	,	,	PUNCT
easat-9472	338	15	and	and	CCONJ
easat-9472	338	16	transparent	transparent	ADJ
easat-9472	338	17	account	account	NOUN
easat-9472	338	18	of	of	ADP
easat-9472	338	19	the	the	DET
easat-9472	338	20	study	study	NOUN
easat-9472	338	21	;	;	PUNCT
easat-9472	338	22	that	that	SCONJ
easat-9472	338	23	no	no	DET
easat-9472	338	24	vital	vital	ADJ
easat-9472	338	25	features	feature	NOUN
easat-9472	338	26	of	of	ADP
easat-9472	338	27	the	the	DET
easat-9472	338	28	study	study	NOUN
easat-9472	338	29	have	have	AUX
easat-9472	338	30	been	be	AUX
easat-9472	338	31	omitted	omit	VERB
easat-9472	338	32	;	;	PUNCT
easat-9472	338	33	and	and	CCONJ
easat-9472	338	34	that	that	SCONJ
easat-9472	338	35	any	any	DET
easat-9472	338	36	discrepancies	discrepancy	NOUN
easat-9472	338	37	from	from	ADP
easat-9472	338	38	the	the	DET
easat-9472	338	39	study	study	NOUN
easat-9472	338	40	as	as	SCONJ
easat-9472	338	41	planned	plan	VERB
easat-9472	338	42	have	have	AUX
easat-9472	338	43	been	be	AUX
easat-9472	338	44	explained	explain	VERB
easat-9472	338	45	.	.	PUNCT
easat-9472	339	1	this	this	DET
easat-9472	339	2	study	study	NOUN
easat-9472	339	3	followed	follow	VERB
easat-9472	339	4	all	all	DET
easat-9472	339	5	ethical	ethical	ADJ
easat-9472	339	6	practices	practice	NOUN
easat-9472	339	7	during	during	ADP
easat-9472	339	8	writing	writing	NOUN
easat-9472	339	9	.	.	PUNCT
easat-9472	340	1	copyright	copyright	NOUN
easat-9472	340	2	:	:	PUNCT
easat-9472	340	3	©	©	PROPN
easat-9472	340	4	2025	2025	NUM
easat-9472	340	5	by	by	ADP
easat-9472	340	6	the	the	DET
easat-9472	340	7	authors	author	NOUN
easat-9472	340	8	.	.	PUNCT
easat-9472	341	1	this	this	DET
easat-9472	341	2	open	open	ADJ
easat-9472	341	3	-	-	PUNCT
easat-9472	341	4	access	access	NOUN
easat-9472	341	5	article	article	NOUN
easat-9472	341	6	is	be	AUX
easat-9472	341	7	distributed	distribute	VERB
easat-9472	341	8	under	under	ADP
easat-9472	341	9	the	the	DET
easat-9472	341	10	terms	term	NOUN
easat-9472	341	11	and	and	CCONJ
easat-9472	341	12	conditions	condition	NOUN
easat-9472	341	13	of	of	ADP
easat-9472	341	14	the	the	DET
easat-9472	341	15	creative	creative	ADJ
easat-9472	341	16	commons	common	NOUN
easat-9472	341	17	attribution	attribution	NOUN
easat-9472	341	18	(	(	PUNCT
easat-9472	341	19	cc	cc	NOUN
easat-9472	341	20	by	by	ADP
easat-9472	341	21	)	)	PUNCT
easat-9472	341	22	license	license	NOUN
easat-9472	341	23	(	(	PUNCT
easat-9472	341	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-9472	341	25	)	)	PUNCT
easat-9472	341	26	.	.	PUNCT
easat-9472	342	1	references	reference	NOUN
easat-9472	342	2	[	[	X
easat-9472	342	3	1	1	NUM
easat-9472	342	4	]	]	PUNCT
easat-9472	342	5	c.	c.	PROPN
easat-9472	342	6	m.	m.	NOUN
easat-9472	342	7	finneran	finneran	PROPN
easat-9472	342	8	and	and	CCONJ
easat-9472	342	9	p.	p.	PROPN
easat-9472	342	10	zhang	zhang	PROPN
easat-9472	342	11	,	,	PUNCT
easat-9472	342	12	"	"	PUNCT
easat-9472	342	13	flow	flow	NOUN
easat-9472	342	14	in	in	ADP
easat-9472	342	15	computer	computer	NOUN
easat-9472	342	16	-	-	PUNCT
easat-9472	342	17	mediated	mediate	VERB
easat-9472	342	18	environments	environment	NOUN
easat-9472	342	19	:	:	PUNCT
easat-9472	342	20	promises	promise	NOUN
easat-9472	342	21	and	and	CCONJ
easat-9472	342	22	challenges	challenge	NOUN
easat-9472	342	23	,	,	PUNCT
easat-9472	342	24	"	"	PUNCT
easat-9472	342	25	communications	communication	NOUN
easat-9472	342	26	of	of	ADP
easat-9472	342	27	the	the	DET
easat-9472	342	28	association	association	NOUN
easat-9472	342	29	for	for	ADP
easat-9472	342	30	information	information	NOUN
easat-9472	342	31	systems	system	NOUN
easat-9472	342	32	,	,	PUNCT
easat-9472	342	33	vol	vol	NOUN
easat-9472	342	34	.	.	PROPN
easat-9472	342	35	15	15	NUM
easat-9472	342	36	,	,	PUNCT
easat-9472	342	37	no	no	INTJ
easat-9472	342	38	.	.	NOUN
easat-9472	342	39	1	1	NUM
easat-9472	342	40	,	,	PUNCT
easat-9472	342	41	p.	p.	NOUN
easat-9472	342	42	4	4	NUM
easat-9472	342	43	,	,	PUNCT
easat-9472	342	44	2005	2005	NUM
easat-9472	342	45	.	.	PUNCT
easat-9472	343	1	https://doi.org/10.17705/1cais.01504	https://doi.org/10.17705/1cais.01504	PRON
easat-9472	343	2	[	[	X
easat-9472	343	3	2	2	NUM
easat-9472	343	4	]	]	PUNCT
easat-9472	343	5	k.	k.	PROPN
easat-9472	343	6	huotari	huotari	PROPN
easat-9472	343	7	and	and	CCONJ
easat-9472	343	8	j.	j.	PROPN
easat-9472	343	9	hamari	hamari	PROPN
easat-9472	343	10	,	,	PUNCT
easat-9472	343	11	"	"	PUNCT
easat-9472	343	12	a	a	DET
easat-9472	343	13	definition	definition	NOUN
easat-9472	343	14	for	for	ADP
easat-9472	343	15	gamification	gamification	NOUN
easat-9472	343	16	:	:	PUNCT
easat-9472	343	17	anchoring	anchor	VERB
easat-9472	343	18	gamification	gamification	NOUN
easat-9472	343	19	in	in	ADP
easat-9472	343	20	the	the	DET
easat-9472	343	21	service	service	NOUN
easat-9472	343	22	marketing	marketing	NOUN
easat-9472	343	23	literature	literature	NOUN
easat-9472	343	24	,	,	PUNCT
easat-9472	343	25	"	"	PUNCT
easat-9472	343	26	electronic	electronic	ADJ
easat-9472	343	27	markets	market	NOUN
easat-9472	343	28	,	,	PUNCT
easat-9472	343	29	vol	vol	NOUN
easat-9472	343	30	.	.	PROPN
easat-9472	343	31	27	27	NUM
easat-9472	343	32	,	,	PUNCT
easat-9472	343	33	no	no	INTJ
easat-9472	343	34	.	.	NOUN
easat-9472	343	35	1	1	NUM
easat-9472	343	36	,	,	PUNCT
easat-9472	343	37	pp	pp	ADJ
easat-9472	343	38	.	.	PUNCT
easat-9472	344	1	21	21	NUM
easat-9472	344	2	-	-	SYM
easat-9472	344	3	31	31	NUM
easat-9472	344	4	,	,	PUNCT
easat-9472	344	5	2017	2017	NUM
easat-9472	344	6	.	.	PUNCT
easat-9472	345	1	https://doi.org/10.1007/s12525-015-0212-z	https://doi.org/10.1007/s12525-015-0212-z	PRON
easat-9472	345	2	[	[	X
easat-9472	345	3	3	3	X
easat-9472	345	4	]	]	X
easat-9472	345	5	j.	j.	PROPN
easat-9472	345	6	c.	c.	PROPN
easat-9472	345	7	bauer	bauer	PROPN
easat-9472	345	8	,	,	PUNCT
easat-9472	345	9	m.	m.	NOUN
easat-9472	345	10	linzmajer	linzmajer	PROPN
easat-9472	345	11	,	,	PUNCT
easat-9472	345	12	l.	l.	PROPN
easat-9472	345	13	nagengast	nagengast	PROPN
easat-9472	345	14	,	,	PUNCT
easat-9472	345	15	t.	t.	PROPN
easat-9472	345	16	rudolph	rudolph	PROPN
easat-9472	345	17	,	,	PUNCT
easat-9472	345	18	and	and	CCONJ
easat-9472	345	19	e.	e.	PROPN
easat-9472	345	20	d'cruz	d'cruz	PROPN
easat-9472	345	21	,	,	PUNCT
easat-9472	345	22	"	"	PUNCT
easat-9472	345	23	gamifying	gamifye	VERB
easat-9472	345	24	the	the	DET
easat-9472	345	25	digital	digital	ADJ
easat-9472	345	26	shopping	shopping	NOUN
easat-9472	345	27	experience	experience	NOUN
easat-9472	345	28	:	:	PUNCT
easat-9472	345	29	games	game	NOUN
easat-9472	345	30	without	without	ADP
easat-9472	345	31	monetary	monetary	ADJ
easat-9472	345	32	participation	participation	NOUN
easat-9472	345	33	incentives	incentive	NOUN
easat-9472	345	34	increase	increase	VERB
easat-9472	345	35	customer	customer	NOUN
easat-9472	345	36	satisfaction	satisfaction	NOUN
easat-9472	345	37	and	and	CCONJ
easat-9472	345	38	loyalty	loyalty	NOUN
easat-9472	345	39	,	,	PUNCT
easat-9472	345	40	"	"	PUNCT
easat-9472	345	41	journal	journal	NOUN
easat-9472	345	42	of	of	ADP
easat-9472	345	43	service	service	NOUN
easat-9472	345	44	management	management	NOUN
easat-9472	345	45	,	,	PUNCT
easat-9472	345	46	vol	vol	NOUN
easat-9472	345	47	.	.	PROPN
easat-9472	346	1	31	31	NUM
easat-9472	346	2	,	,	PUNCT
easat-9472	346	3	no	no	INTJ
easat-9472	346	4	.	.	NOUN
easat-9472	346	5	3	3	NUM
easat-9472	346	6	,	,	PUNCT
easat-9472	346	7	pp	pp	ADJ
easat-9472	346	8	.	.	PUNCT
easat-9472	347	1	563	563	NUM
easat-9472	347	2	-	-	SYM
easat-9472	347	3	595	595	NUM
easat-9472	347	4	,	,	PUNCT
easat-9472	347	5	2020	2020	NUM
easat-9472	347	6	.	.	PUNCT
easat-9472	348	1	https://doi.org/10.1108/josm-10-2018-0347	https://doi.org/10.1108/josm-10-2018-0347	NOUN
easat-9472	349	1	[	[	X
easat-9472	349	2	4	4	X
easat-9472	349	3	]	]	PUNCT
easat-9472	349	4	m.	m.	NOUN
easat-9472	349	5	csikszentmihalyi	csikszentmihalyi	NOUN
easat-9472	349	6	,	,	PUNCT
easat-9472	349	7	beyond	beyond	ADP
easat-9472	349	8	boredom	boredom	NOUN
easat-9472	349	9	and	and	CCONJ
easat-9472	349	10	anxiety	anxiety	NOUN
easat-9472	349	11	san	san	PROPN
easat-9472	349	12	francisco	francisco	PROPN
easat-9472	349	13	,	,	PUNCT
easat-9472	349	14	ca	ca	NOUN
easat-9472	349	15	:	:	PUNCT
easat-9472	349	16	jossey	jossey	NOUN
easat-9472	349	17	-	-	PUNCT
easat-9472	349	18	bass	bass	NOUN
easat-9472	349	19	,	,	PUNCT
easat-9472	349	20	1975	1975	NUM
easat-9472	349	21	.	.	PUNCT
easat-9472	350	1	[	[	X
easat-9472	350	2	5	5	X
easat-9472	350	3	]	]	PUNCT
easat-9472	350	4	e.	e.	PROPN
easat-9472	350	5	brown	brown	PROPN
easat-9472	350	6	and	and	CCONJ
easat-9472	350	7	c.	c.	PROPN
easat-9472	350	8	paul	paul	PROPN
easat-9472	350	9	,	,	PUNCT
easat-9472	350	10	"	"	PUNCT
easat-9472	350	11	a	a	DET
easat-9472	350	12	grounded	ground	VERB
easat-9472	350	13	investigation	investigation	NOUN
easat-9472	350	14	of	of	ADP
easat-9472	350	15	game	game	NOUN
easat-9472	350	16	immersion	immersion	NOUN
easat-9472	350	17	,	,	PUNCT
easat-9472	350	18	"	"	PUNCT
easat-9472	350	19	in	in	ADP
easat-9472	350	20	chi	chi	PROPN
easat-9472	350	21	'	'	NUM
easat-9472	350	22	04	04	NUM
easat-9472	350	23	extended	extended	ADJ
easat-9472	350	24	abstracts	abstract	NOUN
easat-9472	350	25	on	on	ADP
easat-9472	350	26	human	human	ADJ
easat-9472	350	27	factors	factor	NOUN
easat-9472	350	28	in	in	ADP
easat-9472	350	29	computing	computing	NOUN
easat-9472	350	30	systems	system	NOUN
easat-9472	350	31	,	,	PUNCT
easat-9472	350	32	2004	2004	NUM
easat-9472	350	33	.	.	PUNCT
easat-9472	351	1	https://doi.org/10.1145/985921.986048	https://doi.org/10.1145/985921.986048	NOUN
easat-9472	351	2	.	.	PUNCT
easat-9472	352	1	[	[	X
easat-9472	352	2	6	6	NUM
easat-9472	352	3	]	]	PUNCT
easat-9472	352	4	c.	c.	PROPN
easat-9472	352	5	jennett	jennett	PROPN
easat-9472	352	6	et	et	PROPN
easat-9472	352	7	al	al	PROPN
easat-9472	352	8	.	.	PROPN
easat-9472	352	9	,	,	PUNCT
easat-9472	352	10	"	"	PUNCT
easat-9472	352	11	measuring	measure	VERB
easat-9472	352	12	and	and	CCONJ
easat-9472	352	13	defining	define	VERB
easat-9472	352	14	the	the	DET
easat-9472	352	15	experience	experience	NOUN
easat-9472	352	16	of	of	ADP
easat-9472	352	17	immersion	immersion	NOUN
easat-9472	352	18	in	in	ADP
easat-9472	352	19	games	game	NOUN
easat-9472	352	20	,	,	PUNCT
easat-9472	352	21	"	"	PUNCT
easat-9472	352	22	international	international	ADJ
easat-9472	352	23	journal	journal	NOUN
easat-9472	352	24	of	of	ADP
easat-9472	352	25	humancomputer	humancomputer	PROPN
easat-9472	352	26	studies	study	NOUN
easat-9472	352	27	,	,	PUNCT
easat-9472	352	28	vol	vol	NOUN
easat-9472	352	29	.	.	PROPN
easat-9472	352	30	66	66	NUM
easat-9472	352	31	,	,	PUNCT
easat-9472	352	32	no	no	INTJ
easat-9472	352	33	.	.	NOUN
easat-9472	352	34	9	9	NUM
easat-9472	352	35	,	,	PUNCT
easat-9472	352	36	pp	pp	ADJ
easat-9472	352	37	.	.	PUNCT
easat-9472	352	38	641	641	NUM
easat-9472	352	39	-	-	SYM
easat-9472	352	40	661	661	NUM
easat-9472	352	41	,	,	PUNCT
easat-9472	352	42	2008	2008	NUM
easat-9472	352	43	.	.	PUNCT
easat-9472	353	1	https://doi.org/10.1016/j.ijhcs.2008.04.004	https://doi.org/10.1016/j.ijhcs.2008.04.004	VERB
easat-9472	353	2	[	[	X
easat-9472	353	3	7	7	NUM
easat-9472	353	4	]	]	X
easat-9472	353	5	y.	y.	NOUN
easat-9472	353	6	x.	x.	PROPN
easat-9472	353	7	skadberg	skadberg	PROPN
easat-9472	353	8	and	and	CCONJ
easat-9472	353	9	j.	j.	PROPN
easat-9472	353	10	r.	r.	PROPN
easat-9472	353	11	kimmel	kimmel	PROPN
easat-9472	353	12	,	,	PUNCT
easat-9472	353	13	"	"	PUNCT
easat-9472	353	14	visitors	visitor	NOUN
easat-9472	353	15	’	'	PUNCT
easat-9472	353	16	flow	flow	NOUN
easat-9472	353	17	experience	experience	NOUN
easat-9472	353	18	while	while	SCONJ
easat-9472	353	19	browsing	browse	VERB
easat-9472	353	20	a	a	DET
easat-9472	353	21	web	web	NOUN
easat-9472	353	22	site	site	NOUN
easat-9472	353	23	:	:	PUNCT
easat-9472	353	24	its	its	PRON
easat-9472	353	25	measurement	measurement	NOUN
easat-9472	353	26	,	,	PUNCT
easat-9472	353	27	contributing	contribute	VERB
easat-9472	353	28	factors	factor	NOUN
easat-9472	353	29	and	and	CCONJ
easat-9472	353	30	consequences	consequence	NOUN
easat-9472	353	31	,	,	PUNCT
easat-9472	353	32	"	"	PUNCT
easat-9472	353	33	computers	computer	NOUN
easat-9472	353	34	in	in	ADP
easat-9472	353	35	human	human	ADJ
easat-9472	353	36	behavior	behavior	NOUN
easat-9472	353	37	,	,	PUNCT
easat-9472	353	38	vol	vol	NOUN
easat-9472	353	39	.	.	PROPN
easat-9472	353	40	20	20	NUM
easat-9472	353	41	,	,	PUNCT
easat-9472	353	42	no	no	INTJ
easat-9472	353	43	.	.	NOUN
easat-9472	353	44	3	3	NUM
easat-9472	353	45	,	,	PUNCT
easat-9472	353	46	pp	pp	ADJ
easat-9472	353	47	.	.	PUNCT
easat-9472	354	1	403	403	NUM
easat-9472	354	2	-	-	SYM
easat-9472	354	3	422	422	NUM
easat-9472	354	4	,	,	PUNCT
easat-9472	354	5	2004	2004	NUM
easat-9472	354	6	.	.	PUNCT
easat-9472	355	1	https://doi.org/10.1016/s0747-5632(03)00050-5	https://doi.org/10.1016/s0747-5632(03)00050-5	PROPN
easat-9472	356	1	[	[	X
easat-9472	356	2	8	8	NUM
easat-9472	356	3	]	]	X
easat-9472	356	4	d.	d.	PROPN
easat-9472	356	5	l.	l.	PROPN
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easat-9472	356	7	and	and	CCONJ
easat-9472	356	8	t.	t.	PROPN
easat-9472	356	9	p.	p.	PROPN
easat-9472	356	10	novak	novak	PROPN
easat-9472	356	11	,	,	PUNCT
easat-9472	356	12	"	"	PUNCT
easat-9472	356	13	marketing	marketing	NOUN
easat-9472	356	14	in	in	ADP
easat-9472	356	15	hypermedia	hypermedia	NOUN
easat-9472	356	16	computer	computer	NOUN
easat-9472	356	17	-	-	PUNCT
easat-9472	356	18	mediated	mediate	VERB
easat-9472	356	19	environments	environment	NOUN
easat-9472	356	20	:	:	PUNCT
easat-9472	356	21	conceptual	conceptual	ADJ
easat-9472	356	22	foundations	foundation	NOUN
easat-9472	356	23	,	,	PUNCT
easat-9472	356	24	"	"	PUNCT
easat-9472	356	25	journal	journal	NOUN
easat-9472	356	26	of	of	ADP
easat-9472	356	27	marketing	marketing	NOUN
easat-9472	356	28	,	,	PUNCT
easat-9472	356	29	vol	vol	NOUN
easat-9472	356	30	.	.	PROPN
easat-9472	356	31	60	60	NUM
easat-9472	356	32	,	,	PUNCT
easat-9472	356	33	no	no	INTJ
easat-9472	356	34	.	.	NOUN
easat-9472	356	35	3	3	NUM
easat-9472	356	36	,	,	PUNCT
easat-9472	356	37	pp	pp	ADJ
easat-9472	356	38	.	.	PUNCT
easat-9472	357	1	50	50	NUM
easat-9472	357	2	-	-	SYM
easat-9472	357	3	68	68	NUM
easat-9472	357	4	,	,	PUNCT
easat-9472	357	5	1996	1996	NUM
easat-9472	357	6	.	.	PUNCT
easat-9472	358	1	https://doi.org/10.1177/002224299606000304	https://doi.org/10.1177/002224299606000304	X
easat-9472	359	1	[	[	X
easat-9472	359	2	9	9	NUM
easat-9472	359	3	]	]	PUNCT
easat-9472	359	4	h.-j	h.-j	PROPN
easat-9472	359	5	.	.	PUNCT
easat-9472	360	1	h.	h.	PROPN
easat-9472	360	2	chen	chen	PROPN
easat-9472	360	3	and	and	CCONJ
easat-9472	360	4	h.-l	h.-l	PROPN
easat-9472	360	5	.	.	PUNCT
easat-9472	361	1	hsu	hsu	PROPN
easat-9472	361	2	,	,	PUNCT
easat-9472	361	3	"	"	PUNCT
easat-9472	361	4	the	the	DET
easat-9472	361	5	impact	impact	NOUN
easat-9472	361	6	of	of	ADP
easat-9472	361	7	a	a	DET
easat-9472	361	8	serious	serious	ADJ
easat-9472	361	9	game	game	NOUN
easat-9472	361	10	on	on	ADP
easat-9472	361	11	vocabulary	vocabulary	NOUN
easat-9472	361	12	and	and	CCONJ
easat-9472	361	13	content	content	NOUN
easat-9472	361	14	learning	learning	NOUN
easat-9472	361	15	,	,	PUNCT
easat-9472	361	16	"	"	PUNCT
easat-9472	361	17	computer	computer	NOUN
easat-9472	361	18	assisted	assist	VERB
easat-9472	361	19	language	language	NOUN
easat-9472	361	20	learning	learning	NOUN
easat-9472	361	21	,	,	PUNCT
easat-9472	361	22	vol	vol	NOUN
easat-9472	361	23	.	.	PROPN
easat-9472	362	1	33	33	NUM
easat-9472	362	2	,	,	PUNCT
easat-9472	362	3	no	no	INTJ
easat-9472	362	4	.	.	NOUN
easat-9472	362	5	7	7	NUM
easat-9472	362	6	,	,	PUNCT
easat-9472	362	7	pp	pp	ADJ
easat-9472	362	8	.	.	PUNCT
easat-9472	363	1	811	811	NUM
easat-9472	363	2	-	-	SYM
easat-9472	363	3	832	832	NUM
easat-9472	363	4	,	,	PUNCT
easat-9472	363	5	2020	2020	NUM
easat-9472	363	6	.	.	PUNCT
easat-9472	363	7	https://doi.org/10.1080/09588221.2019.1593197	https://doi.org/10.1080/09588221.2019.1593197	PUNCT
easat-9472	364	1	[	[	X
easat-9472	364	2	10	10	NUM
easat-9472	364	3	]	]	PUNCT
easat-9472	364	4	m.	m.	NOUN
easat-9472	364	5	koufaris	koufaris	PROPN
easat-9472	364	6	,	,	PUNCT
easat-9472	364	7	"	"	PUNCT
easat-9472	364	8	applying	apply	VERB
easat-9472	364	9	the	the	DET
easat-9472	364	10	technology	technology	NOUN
easat-9472	364	11	acceptance	acceptance	NOUN
easat-9472	364	12	model	model	NOUN
easat-9472	364	13	and	and	CCONJ
easat-9472	364	14	flow	flow	NOUN
easat-9472	364	15	theory	theory	NOUN
easat-9472	364	16	to	to	ADP
easat-9472	364	17	online	online	ADJ
easat-9472	364	18	consumer	consumer	NOUN
easat-9472	364	19	behavior	behavior	NOUN
easat-9472	364	20	,	,	PUNCT
easat-9472	364	21	"	"	PUNCT
easat-9472	364	22	information	information	NOUN
easat-9472	364	23	systems	system	NOUN
easat-9472	364	24	research	research	NOUN
easat-9472	364	25	,	,	PUNCT
easat-9472	364	26	vol	vol	NOUN
easat-9472	364	27	.	.	PROPN
easat-9472	364	28	13	13	NUM
easat-9472	364	29	,	,	PUNCT
easat-9472	364	30	no	no	INTJ
easat-9472	364	31	.	.	NOUN
easat-9472	364	32	2	2	NUM
easat-9472	364	33	,	,	PUNCT
easat-9472	364	34	pp	pp	ADJ
easat-9472	364	35	.	.	PUNCT
easat-9472	364	36	205	205	NUM
easat-9472	364	37	-	-	SYM
easat-9472	364	38	223	223	NUM
easat-9472	364	39	,	,	PUNCT
easat-9472	364	40	2002	2002	NUM
easat-9472	364	41	.	.	PUNCT
easat-9472	365	1	https://doi.org/10.1287/isre.13.2.205.83	https://doi.org/10.1287/isre.13.2.205.83	PROPN
easat-9472	366	1	[	[	X
easat-9472	366	2	11	11	NUM
easat-9472	366	3	]	]	PUNCT
easat-9472	366	4	s.	s.	PROPN
easat-9472	366	5	m.	m.	PROPN
easat-9472	366	6	lee	lee	PROPN
easat-9472	366	7	and	and	CCONJ
easat-9472	366	8	l.	l.	PROPN
easat-9472	366	9	chen	chen	PROPN
easat-9472	366	10	,	,	PUNCT
easat-9472	366	11	"	"	PUNCT
easat-9472	366	12	the	the	DET
easat-9472	366	13	impact	impact	NOUN
easat-9472	366	14	of	of	ADP
easat-9472	366	15	flow	flow	NOUN
easat-9472	366	16	on	on	ADP
easat-9472	366	17	online	online	ADJ
easat-9472	366	18	consumer	consumer	NOUN
easat-9472	366	19	behavior	behavior	NOUN
easat-9472	366	20	,	,	PUNCT
easat-9472	366	21	"	"	PUNCT
easat-9472	366	22	journal	journal	NOUN
easat-9472	366	23	of	of	ADP
easat-9472	366	24	computer	computer	NOUN
easat-9472	366	25	information	information	NOUN
easat-9472	366	26	systems	system	NOUN
easat-9472	366	27	,	,	PUNCT
easat-9472	366	28	vol	vol	NOUN
easat-9472	366	29	.	.	PROPN
easat-9472	366	30	50	50	NUM
easat-9472	366	31	,	,	PUNCT
easat-9472	366	32	no	no	INTJ
easat-9472	366	33	.	.	NOUN
easat-9472	366	34	4	4	NUM
easat-9472	366	35	,	,	PUNCT
easat-9472	366	36	pp	pp	ADJ
easat-9472	366	37	.	.	PUNCT
easat-9472	367	1	1	1	NUM
easat-9472	367	2	-	-	SYM
easat-9472	367	3	10	10	NUM
easat-9472	367	4	,	,	PUNCT
easat-9472	367	5	2010	2010	NUM
easat-9472	367	6	.	.	PUNCT
easat-9472	368	1	[	[	X
easat-9472	368	2	12	12	NUM
easat-9472	368	3	]	]	X
easat-9472	368	4	p.	p.	NOUN
easat-9472	368	5	soma	soma	PROPN
easat-9472	368	6	and	and	CCONJ
easat-9472	368	7	s.	s.	PROPN
easat-9472	368	8	asmita	asmita	PROPN
easat-9472	368	9	,	,	PUNCT
easat-9472	368	10	"	"	PUNCT
easat-9472	368	11	impact	impact	NOUN
easat-9472	368	12	of	of	ADP
easat-9472	368	13	online	online	ADJ
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easat-9472	368	16	on	on	ADP
easat-9472	368	17	personality	personality	NOUN
easat-9472	368	18	variables	variable	NOUN
easat-9472	368	19	,	,	PUNCT
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easat-9472	368	21	happiness	happiness	NOUN
easat-9472	368	22	and	and	CCONJ
easat-9472	368	23	satisfaction	satisfaction	NOUN
easat-9472	368	24	with	with	ADP
easat-9472	368	25	life	life	NOUN
easat-9472	368	26	,	,	PUNCT
easat-9472	368	27	"	"	PUNCT
easat-9472	368	28	journal	journal	NOUN
easat-9472	368	29	of	of	ADP
easat-9472	368	30	humanities	humanity	NOUN
easat-9472	368	31	and	and	CCONJ
easat-9472	368	32	social	social	ADJ
easat-9472	368	33	science	science	NOUN
easat-9472	368	34	,	,	PUNCT
easat-9472	368	35	vol	vol	NOUN
easat-9472	368	36	.	.	PROPN
easat-9472	368	37	5	5	NUM
easat-9472	368	38	,	,	PUNCT
easat-9472	368	39	no	no	INTJ
easat-9472	368	40	.	.	NOUN
easat-9472	368	41	1	1	NUM
easat-9472	368	42	,	,	PUNCT
easat-9472	368	43	pp	pp	ADJ
easat-9472	368	44	.	.	PUNCT
easat-9472	369	1	37–43	37–43	NUM
easat-9472	369	2	,	,	PUNCT
easat-9472	369	3	2012	2012	NUM
easat-9472	369	4	.	.	PUNCT
easat-9472	370	1	[	[	X
easat-9472	370	2	13	13	NUM
easat-9472	370	3	]	]	PUNCT
easat-9472	370	4	s.	s.	PROPN
easat-9472	370	5	h.	h.	PROPN
easat-9472	370	6	ang	ang	PROPN
easat-9472	370	7	and	and	CCONJ
easat-9472	370	8	a.-m	a.-m	PROPN
easat-9472	370	9	.	.	PUNCT
easat-9472	371	1	wight	wight	PROPN
easat-9472	371	2	,	,	PUNCT
easat-9472	371	3	"	"	PUNCT
easat-9472	371	4	building	build	VERB
easat-9472	371	5	intangible	intangible	ADJ
easat-9472	371	6	resources	resource	NOUN
easat-9472	371	7	:	:	PUNCT
easat-9472	371	8	the	the	DET
easat-9472	371	9	stickiness	stickiness	NOUN
easat-9472	371	10	of	of	ADP
easat-9472	371	11	reputation	reputation	NOUN
easat-9472	371	12	,	,	PUNCT
easat-9472	371	13	"	"	PUNCT
easat-9472	371	14	corporate	corporate	ADJ
easat-9472	371	15	reputation	reputation	NOUN
easat-9472	371	16	review	review	NOUN
easat-9472	371	17	,	,	PUNCT
easat-9472	371	18	vol	vol	NOUN
easat-9472	371	19	.	.	PROPN
easat-9472	371	20	12	12	NUM
easat-9472	371	21	,	,	PUNCT
easat-9472	371	22	no	no	INTJ
easat-9472	371	23	.	.	NOUN
easat-9472	371	24	1	1	NUM
easat-9472	371	25	,	,	PUNCT
easat-9472	371	26	pp	pp	ADJ
easat-9472	371	27	.	.	PUNCT
easat-9472	372	1	21	21	NUM
easat-9472	372	2	-	-	SYM
easat-9472	372	3	32	32	NUM
easat-9472	372	4	,	,	PUNCT
easat-9472	372	5	2009	2009	NUM
easat-9472	372	6	.	.	PUNCT
easat-9472	373	1	https://doi.org/10.1057/crr.2009.3	https://doi.org/10.1057/crr.2009.3	NOUN
easat-9472	373	2	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-9472	374	1	https://doi.org/10.17705/1cais.01504	https://doi.org/10.17705/1cais.01504	PROPN
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easat-9472	375	1	https://doi.org/10.1287/isre.13.2.205.83	https://doi.org/10.1287/isre.13.2.205.83	INTJ
easat-9472	375	2	https://doi.org/10.1057/crr.2009.3	https://doi.org/10.1057/crr.2009.3	PROPN
easat-9472	375	3	895	895	NUM
easat-9472	375	4	edelweiss	edelweiss	PROPN
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easat-9472	375	8	technology	technology	NOUN
easat-9472	375	9	issn	issn	PROPN
easat-9472	375	10	:	:	PUNCT
easat-9472	375	11	2576	2576	NUM
easat-9472	375	12	-	-	SYM
easat-9472	375	13	8484	8484	NUM
easat-9472	375	14	vol	vol	NOUN
easat-9472	375	15	.	.	PROPN
easat-9472	376	1	9	9	NUM
easat-9472	376	2	,	,	PUNCT
easat-9472	376	3	no	no	INTJ
easat-9472	376	4	.	.	NOUN
easat-9472	376	5	8	8	NUM
easat-9472	376	6	:	:	PUNCT
easat-9472	376	7	882	882	NUM
easat-9472	376	8	-	-	SYM
easat-9472	376	9	897	897	NUM
easat-9472	376	10	,	,	PUNCT
easat-9472	376	11	2025	2025	NUM
easat-9472	376	12	doi	doi	NOUN
easat-9472	376	13	:	:	PUNCT
easat-9472	376	14	10.55214/2576	10.55214/2576	NUM
easat-9472	376	15	-	-	SYM
easat-9472	376	16	8484.v9i8.9472	8484.v9i8.9472	NUM
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easat-9472	376	20	the	the	DET
easat-9472	376	21	authors	author	NOUN
easat-9472	376	22	;	;	PUNCT
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easat-9472	376	24	learning	learning	NOUN
easat-9472	376	25	gate	gate	NOUN
easat-9472	377	1	[	[	X
easat-9472	377	2	14	14	NUM
easat-9472	377	3	]	]	X
easat-9472	377	4	i.	i.	PROPN
easat-9472	377	5	m.	m.	PROPN
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easat-9472	377	8	j.	j.	PROPN
easat-9472	377	9	w.	w.	PROPN
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easat-9472	377	12	c.	c.	PROPN
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easat-9472	377	14	,	,	PUNCT
easat-9472	377	15	m.	m.	NOUN
easat-9472	377	16	mocker	mocker	PROPN
easat-9472	377	17	,	,	PUNCT
easat-9472	377	18	k.	k.	PROPN
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easat-9472	377	22	and	and	CCONJ
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easat-9472	377	27	"	"	PUNCT
easat-9472	377	28	how	how	SCONJ
easat-9472	377	29	big	big	ADJ
easat-9472	377	30	old	old	ADJ
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easat-9472	377	32	navigate	navigate	VERB
easat-9472	377	33	digital	digital	ADJ
easat-9472	377	34	transformation	transformation	NOUN
easat-9472	377	35	,	,	PUNCT
easat-9472	377	36	"	"	PUNCT
easat-9472	377	37	in	in	ADP
easat-9472	377	38	strategic	strategic	ADJ
easat-9472	377	39	information	information	NOUN
easat-9472	377	40	management	management	NOUN
easat-9472	377	41	:	:	PUNCT
easat-9472	377	42	routledge	routledge	PROPN
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easat-9472	377	44	2020	2020	NUM
easat-9472	377	45	,	,	PUNCT
easat-9472	377	46	pp	pp	ADV
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easat-9472	378	1	133	133	NUM
easat-9472	378	2	-	-	SYM
easat-9472	378	3	150	150	NUM
easat-9472	378	4	.	.	PUNCT
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easat-9472	379	9	and	and	CCONJ
easat-9472	379	10	c.	c.	PROPN
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easat-9472	379	13	"	"	PUNCT
easat-9472	379	14	information	information	NOUN
easat-9472	379	15	flow	flow	NOUN
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easat-9472	379	21	and	and	CCONJ
easat-9472	379	22	online	online	ADJ
easat-9472	379	23	communities	community	NOUN
easat-9472	379	24	,	,	PUNCT
easat-9472	379	25	"	"	PUNCT
easat-9472	379	26	online	online	ADJ
easat-9472	379	27	information	information	PROPN
easat-9472	379	28	review	review	PROPN
easat-9472	379	29	,	,	PUNCT
easat-9472	379	30	vol	vol	NOUN
easat-9472	379	31	.	.	PROPN
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easat-9472	379	33	,	,	PUNCT
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easat-9472	379	35	.	.	NOUN
easat-9472	379	36	7	7	NUM
easat-9472	379	37	,	,	PUNCT
easat-9472	379	38	pp	pp	ADJ
easat-9472	379	39	.	.	PUNCT
easat-9472	380	1	902	902	NUM
easat-9472	380	2	-	-	SYM
easat-9472	380	3	904	904	NUM
easat-9472	380	4	,	,	PUNCT
easat-9472	380	5	2017	2017	NUM
easat-9472	380	6	.	.	PUNCT
easat-9472	381	1	https://doi.org/10.1108/oir-09-2017-0255	https://doi.org/10.1108/oir-09-2017-0255	PRON
easat-9472	382	1	[	[	X
easat-9472	382	2	16	16	NUM
easat-9472	382	3	]	]	X
easat-9472	382	4	e.	e.	PROPN
easat-9472	382	5	d.	d.	PROPN
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easat-9472	382	8	g.	g.	PROPN
easat-9472	382	9	li	li	PROPN
easat-9472	382	10	,	,	PUNCT
easat-9472	382	11	and	and	CCONJ
easat-9472	382	12	b.	b.	PROPN
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easat-9472	382	18	'	'	PART
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easat-9472	382	22	payment	payment	NOUN
easat-9472	382	23	applications	application	NOUN
easat-9472	382	24	:	:	PUNCT
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easat-9472	382	34	of	of	ADP
easat-9472	382	35	database	database	PROPN
easat-9472	382	36	management	management	PROPN
easat-9472	382	37	(	(	PUNCT
easat-9472	382	38	jdm	jdm	NOUN
easat-9472	382	39	)	)	PUNCT
easat-9472	382	40	,	,	PUNCT
easat-9472	382	41	vol	vol	NOUN
easat-9472	382	42	.	.	PROPN
easat-9472	382	43	29	29	NUM
easat-9472	382	44	,	,	PUNCT
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easat-9472	383	1	.	.	NOUN
easat-9472	383	2	3	3	NUM
easat-9472	383	3	,	,	PUNCT
easat-9472	383	4	pp	pp	ADJ
easat-9472	383	5	.	.	PUNCT
easat-9472	384	1	43	43	NUM
easat-9472	384	2	-	-	SYM
easat-9472	384	3	66	66	NUM
easat-9472	384	4	,	,	PUNCT
easat-9472	384	5	2018	2018	NUM
easat-9472	384	6	.	.	PUNCT
easat-9472	385	1	https://doi.org/10.4018/jdm.2018070103	https://doi.org/10.4018/jdm.2018070103	NOUN
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easat-9472	386	3	]	]	PUNCT
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easat-9472	386	13	,	,	PUNCT
easat-9472	386	14	offshoring	offshoring	NOUN
easat-9472	386	15	and	and	CCONJ
easat-9472	386	16	unemployment	unemployment	NOUN
easat-9472	386	17	,	,	PUNCT
easat-9472	386	18	"	"	PUNCT
easat-9472	386	19	economics	economics	NOUN
easat-9472	386	20	letters	letter	NOUN
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easat-9472	386	22	vol	vol	NOUN
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easat-9472	386	25	,	,	PUNCT
easat-9472	386	26	pp	pp	ADJ
easat-9472	386	27	.	.	PUNCT
easat-9472	387	1	56	56	NUM
easat-9472	387	2	-	-	SYM
easat-9472	387	3	59	59	NUM
easat-9472	387	4	,	,	PUNCT
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easat-9472	387	6	.	.	PUNCT
easat-9472	388	1	https://doi.org/10.1016/j.econlet.2019.01.025	https://doi.org/10.1016/j.econlet.2019.01.025	PROPN
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easat-9472	388	3	18	18	NUM
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easat-9472	388	6	zichermann	zichermann	PROPN
easat-9472	388	7	and	and	CCONJ
easat-9472	388	8	j.	j.	PROPN
easat-9472	388	9	linder	linder	PROPN
easat-9472	388	10	,	,	PUNCT
easat-9472	388	11	game	game	NOUN
easat-9472	388	12	-	-	PUNCT
easat-9472	388	13	based	base	VERB
easat-9472	388	14	marketing	marketing	NOUN
easat-9472	388	15	:	:	PUNCT
easat-9472	388	16	inspire	inspire	VERB
easat-9472	388	17	customer	customer	NOUN
easat-9472	388	18	loyalty	loyalty	NOUN
easat-9472	388	19	through	through	ADP
easat-9472	388	20	rewards	reward	NOUN
easat-9472	388	21	,	,	PUNCT
easat-9472	388	22	challenges	challenge	NOUN
easat-9472	388	23	,	,	PUNCT
easat-9472	388	24	and	and	CCONJ
easat-9472	388	25	contests	contest	NOUN
easat-9472	388	26	.	.	PUNCT
easat-9472	389	1	hoboken	hoboken	PROPN
easat-9472	389	2	,	,	PUNCT
easat-9472	389	3	nj	nj	PROPN
easat-9472	389	4	:	:	PUNCT
easat-9472	389	5	john	john	PROPN
easat-9472	389	6	wiley	wiley	PROPN
easat-9472	389	7	&	&	CCONJ
easat-9472	389	8	sons	son	NOUN
easat-9472	389	9	,	,	PUNCT
easat-9472	389	10	2010	2010	NUM
easat-9472	389	11	.	.	PUNCT
easat-9472	390	1	[	[	X
easat-9472	390	2	19	19	NUM
easat-9472	390	3	]	]	X
easat-9472	390	4	s.	s.	PROPN
easat-9472	390	5	deterding	deterding	PROPN
easat-9472	390	6	,	,	PUNCT
easat-9472	390	7	d.	d.	PROPN
easat-9472	390	8	dixon	dixon	PROPN
easat-9472	390	9	,	,	PUNCT
easat-9472	390	10	r.	r.	PROPN
easat-9472	390	11	khaled	khaled	PROPN
easat-9472	390	12	,	,	PUNCT
easat-9472	390	13	and	and	CCONJ
easat-9472	390	14	l.	l.	PROPN
easat-9472	390	15	nacke	nacke	PROPN
easat-9472	390	16	,	,	PUNCT
easat-9472	390	17	"	"	PUNCT
easat-9472	390	18	from	from	ADP
easat-9472	390	19	game	game	NOUN
easat-9472	390	20	design	design	NOUN
easat-9472	390	21	elements	element	NOUN
easat-9472	390	22	to	to	ADP
easat-9472	390	23	gamefulness	gamefulness	NOUN
easat-9472	390	24	:	:	PUNCT
easat-9472	390	25	defining	define	VERB
easat-9472	390	26	"	"	PUNCT
easat-9472	390	27	gamification	gamification	NOUN
easat-9472	390	28	"	"	PUNCT
easat-9472	390	29	,	,	PUNCT
easat-9472	390	30	"	"	PUNCT
easat-9472	390	31	in	in	ADP
easat-9472	390	32	proceedings	proceeding	NOUN
easat-9472	390	33	of	of	ADP
easat-9472	390	34	the	the	DET
easat-9472	390	35	15th	15th	ADJ
easat-9472	390	36	international	international	ADJ
easat-9472	390	37	academic	academic	ADJ
easat-9472	390	38	mindtrek	mindtrek	PROPN
easat-9472	390	39	conference	conference	NOUN
easat-9472	390	40	:	:	PUNCT
easat-9472	390	41	envisioning	envision	VERB
easat-9472	390	42	future	future	ADJ
easat-9472	390	43	media	medium	NOUN
easat-9472	390	44	environments	environment	NOUN
easat-9472	390	45	,	,	PUNCT
easat-9472	390	46	2011	2011	NUM
easat-9472	390	47	.	.	PUNCT
easat-9472	390	48	https://doi.org/10.1145/2181037.2181040	https://doi.org/10.1145/2181037.2181040	PUNCT
easat-9472	391	1	[	[	X
easat-9472	391	2	20	20	NUM
easat-9472	391	3	]	]	PUNCT
easat-9472	391	4	s.	s.	PROPN
easat-9472	391	5	lounis	lounis	PROPN
easat-9472	391	6	,	,	PUNCT
easat-9472	391	7	x.	x.	NOUN
easat-9472	391	8	neratzouli	neratzouli	PROPN
easat-9472	391	9	,	,	PUNCT
easat-9472	391	10	and	and	CCONJ
easat-9472	391	11	k.	k.	PROPN
easat-9472	391	12	pramatari	pramatari	PROPN
easat-9472	391	13	,	,	PUNCT
easat-9472	391	14	"	"	PUNCT
easat-9472	391	15	can	can	AUX
easat-9472	391	16	gamification	gamification	NOUN
easat-9472	391	17	increase	increase	VERB
easat-9472	391	18	consumer	consumer	NOUN
easat-9472	391	19	engagement	engagement	NOUN
easat-9472	391	20	?	?	PUNCT
easat-9472	392	1	a	a	DET
easat-9472	392	2	qualitative	qualitative	ADJ
easat-9472	392	3	approach	approach	NOUN
easat-9472	392	4	on	on	ADP
easat-9472	392	5	a	a	DET
easat-9472	392	6	green	green	ADJ
easat-9472	392	7	case	case	NOUN
easat-9472	392	8	,	,	PUNCT
easat-9472	392	9	"	"	PUNCT
easat-9472	392	10	berlin	berlin	PROPN
easat-9472	392	11	,	,	PUNCT
easat-9472	392	12	heidelberg	heidelberg	PROPN
easat-9472	392	13	,	,	PUNCT
easat-9472	392	14	2013	2013	NUM
easat-9472	392	15	.	.	PUNCT
easat-9472	393	1	https://doi.org/10.1007/978-3-642-37437-1_17	https://doi.org/10.1007/978-3-642-37437-1_17	X
easat-9472	394	1	[	[	X
easat-9472	394	2	21	21	NUM
easat-9472	394	3	]	]	X
easat-9472	394	4	g.	g.	PROPN
easat-9472	394	5	lucassen	lucassen	PROPN
easat-9472	394	6	and	and	CCONJ
easat-9472	394	7	s.	s.	PROPN
easat-9472	394	8	jansen	jansen	PROPN
easat-9472	394	9	,	,	PUNCT
easat-9472	394	10	"	"	PUNCT
easat-9472	394	11	gamification	gamification	NOUN
easat-9472	394	12	in	in	ADP
easat-9472	394	13	consumer	consumer	NOUN
easat-9472	394	14	marketing	marketing	NOUN
easat-9472	394	15	-future	-future	NOUN
easat-9472	394	16	or	or	CCONJ
easat-9472	394	17	fallacy	fallacy	NOUN
easat-9472	394	18	?	?	PUNCT
easat-9472	394	19	,	,	PUNCT
easat-9472	394	20	"	"	PUNCT
easat-9472	394	21	procedia	procedia	X
easat-9472	394	22	social	social	ADJ
easat-9472	394	23	and	and	CCONJ
easat-9472	394	24	behavioral	behavioral	ADJ
easat-9472	394	25	sciences	science	NOUN
easat-9472	394	26	,	,	PUNCT
easat-9472	394	27	vol	vol	NOUN
easat-9472	394	28	.	.	NOUN
easat-9472	394	29	148	148	NUM
easat-9472	394	30	,	,	PUNCT
easat-9472	394	31	pp	pp	ADJ
easat-9472	394	32	.	.	PUNCT
easat-9472	395	1	194	194	NUM
easat-9472	395	2	-	-	SYM
easat-9472	395	3	202	202	NUM
easat-9472	395	4	,	,	PUNCT
easat-9472	395	5	2014	2014	NUM
easat-9472	395	6	.	.	PUNCT
easat-9472	396	1	https://doi.org/10.1016/j.sbspro.2014.07.034	https://doi.org/10.1016/j.sbspro.2014.07.034	PROPN
easat-9472	397	1	[	[	X
easat-9472	397	2	22	22	NUM
easat-9472	397	3	]	]	PUNCT
easat-9472	397	4	k.	k.	PROPN
easat-9472	397	5	robson	robson	PROPN
easat-9472	397	6	,	,	PUNCT
easat-9472	397	7	k.	k.	PROPN
easat-9472	397	8	plangger	plangger	PROPN
easat-9472	397	9	,	,	PUNCT
easat-9472	397	10	j.	j.	PROPN
easat-9472	397	11	h.	h.	PROPN
easat-9472	397	12	kietzmann	kietzmann	PROPN
easat-9472	397	13	,	,	PUNCT
easat-9472	397	14	i.	i.	PROPN
easat-9472	397	15	mccarthy	mccarthy	PROPN
easat-9472	397	16	,	,	PUNCT
easat-9472	397	17	and	and	CCONJ
easat-9472	397	18	l.	l.	PROPN
easat-9472	397	19	pitt	pitt	PROPN
easat-9472	397	20	,	,	PUNCT
easat-9472	397	21	"	"	PUNCT
easat-9472	397	22	game	game	NOUN
easat-9472	397	23	on	on	ADP
easat-9472	397	24	:	:	PUNCT
easat-9472	397	25	engaging	engage	VERB
easat-9472	397	26	customers	customer	NOUN
easat-9472	397	27	and	and	CCONJ
easat-9472	397	28	employees	employee	NOUN
easat-9472	397	29	through	through	ADP
easat-9472	397	30	gamification	gamification	NOUN
easat-9472	397	31	,	,	PUNCT
easat-9472	397	32	"	"	PUNCT
easat-9472	397	33	business	business	NOUN
easat-9472	397	34	horizons	horizon	NOUN
easat-9472	397	35	,	,	PUNCT
easat-9472	397	36	vol	vol	NOUN
easat-9472	397	37	.	.	PROPN
easat-9472	397	38	59	59	NUM
easat-9472	397	39	,	,	PUNCT
easat-9472	397	40	no	no	INTJ
easat-9472	397	41	.	.	NOUN
easat-9472	397	42	1	1	NUM
easat-9472	397	43	,	,	PUNCT
easat-9472	397	44	pp	pp	ADJ
easat-9472	397	45	.	.	PUNCT
easat-9472	398	1	29	29	NUM
easat-9472	398	2	-	-	SYM
easat-9472	398	3	36	36	NUM
easat-9472	398	4	,	,	PUNCT
easat-9472	398	5	2016	2016	NUM
easat-9472	398	6	.	.	PUNCT
easat-9472	399	1	https://doi.org/10.1016/j.bushor.2015.08.002	https://doi.org/10.1016/j.bushor.2015.08.002	ADV
easat-9472	399	2	[	[	X
easat-9472	399	3	23	23	NUM
easat-9472	399	4	]	]	PUNCT
easat-9472	399	5	k.	k.	PROPN
easat-9472	399	6	robson	robson	PROPN
easat-9472	399	7	,	,	PUNCT
easat-9472	399	8	k.	k.	PROPN
easat-9472	399	9	plangger	plangger	PROPN
easat-9472	399	10	,	,	PUNCT
easat-9472	399	11	j.	j.	PROPN
easat-9472	399	12	kietzmann	kietzmann	PROPN
easat-9472	399	13	,	,	PUNCT
easat-9472	399	14	i.	i.	PROPN
easat-9472	399	15	mccarthy	mccarthy	PROPN
easat-9472	399	16	,	,	PUNCT
easat-9472	399	17	and	and	CCONJ
easat-9472	399	18	l.	l.	PROPN
easat-9472	399	19	pitt	pitt	PROPN
easat-9472	399	20	,	,	PUNCT
easat-9472	399	21	"	"	PUNCT
easat-9472	399	22	understanding	understand	VERB
easat-9472	399	23	gamification	gamification	NOUN
easat-9472	399	24	of	of	ADP
easat-9472	399	25	consumer	consumer	NOUN
easat-9472	399	26	experiences	experience	NOUN
easat-9472	399	27	,	,	PUNCT
easat-9472	399	28	"	"	PUNCT
easat-9472	399	29	advances	advance	NOUN
easat-9472	399	30	in	in	ADP
easat-9472	399	31	consumer	consumer	NOUN
easat-9472	399	32	research	research	NOUN
easat-9472	399	33	,	,	PUNCT
easat-9472	399	34	vol	vol	NOUN
easat-9472	399	35	.	.	PROPN
easat-9472	399	36	42	42	NUM
easat-9472	399	37	,	,	PUNCT
easat-9472	399	38	pp	pp	ADJ
easat-9472	399	39	.	.	PUNCT
easat-9472	400	1	352	352	NUM
easat-9472	400	2	-	-	SYM
easat-9472	400	3	356	356	NUM
easat-9472	400	4	,	,	PUNCT
easat-9472	400	5	2014	2014	NUM
easat-9472	400	6	.	.	PUNCT
easat-9472	401	1	[	[	X
easat-9472	401	2	24	24	NUM
easat-9472	401	3	]	]	X
easat-9472	401	4	o.	o.	PROPN
easat-9472	401	5	zuckerman	zuckerman	PROPN
easat-9472	401	6	and	and	CCONJ
easat-9472	401	7	a.	a.	PROPN
easat-9472	401	8	gal	gal	PROPN
easat-9472	401	9	-	-	PUNCT
easat-9472	401	10	oz	oz	NOUN
easat-9472	401	11	,	,	PUNCT
easat-9472	401	12	"	"	PUNCT
easat-9472	401	13	deconstructing	deconstruct	VERB
easat-9472	401	14	gamification	gamification	NOUN
easat-9472	401	15	:	:	PUNCT
easat-9472	401	16	evaluating	evaluate	VERB
easat-9472	401	17	the	the	DET
easat-9472	401	18	effectiveness	effectiveness	NOUN
easat-9472	401	19	of	of	ADP
easat-9472	401	20	continuous	continuous	ADJ
easat-9472	401	21	measurement	measurement	NOUN
easat-9472	401	22	,	,	PUNCT
easat-9472	401	23	virtual	virtual	ADJ
easat-9472	401	24	rewards	reward	NOUN
easat-9472	401	25	,	,	PUNCT
easat-9472	401	26	and	and	CCONJ
easat-9472	401	27	social	social	ADJ
easat-9472	401	28	comparison	comparison	NOUN
easat-9472	401	29	for	for	ADP
easat-9472	401	30	promoting	promote	VERB
easat-9472	401	31	physical	physical	ADJ
easat-9472	401	32	activity	activity	NOUN
easat-9472	401	33	,	,	PUNCT
easat-9472	401	34	"	"	PUNCT
easat-9472	401	35	personal	personal	ADJ
easat-9472	401	36	and	and	CCONJ
easat-9472	401	37	ubiquitous	ubiquitous	ADJ
easat-9472	401	38	computing	computing	NOUN
easat-9472	401	39	,	,	PUNCT
easat-9472	401	40	vol	vol	NOUN
easat-9472	401	41	.	.	PROPN
easat-9472	401	42	18	18	NUM
easat-9472	401	43	,	,	PUNCT
easat-9472	401	44	no	no	INTJ
easat-9472	401	45	.	.	NOUN
easat-9472	401	46	7	7	NUM
easat-9472	401	47	,	,	PUNCT
easat-9472	401	48	pp	pp	ADJ
easat-9472	401	49	.	.	PUNCT
easat-9472	402	1	1705	1705	NUM
easat-9472	402	2	-	-	SYM
easat-9472	402	3	1719	1719	NUM
easat-9472	402	4	,	,	PUNCT
easat-9472	402	5	2014	2014	NUM
easat-9472	402	6	.	.	PUNCT
easat-9472	403	1	https://doi.org/10.1007/s00779-014-0783-2	https://doi.org/10.1007/s00779-014-0783-2	PRON
easat-9472	404	1	[	[	X
easat-9472	404	2	25	25	NUM
easat-9472	404	3	]	]	PUNCT
easat-9472	404	4	c.-l	c.-l	PROPN
easat-9472	404	5	.	.	PUNCT
easat-9472	405	1	hsu	hsu	PROPN
easat-9472	405	2	and	and	CCONJ
easat-9472	405	3	m.-c	m.-c	PROPN
easat-9472	405	4	.	.	PUNCT
easat-9472	406	1	chen	chen	PROPN
easat-9472	406	2	,	,	PUNCT
easat-9472	406	3	"	"	PUNCT
easat-9472	406	4	how	how	SCONJ
easat-9472	406	5	gamification	gamification	NOUN
easat-9472	406	6	marketing	marketing	NOUN
easat-9472	406	7	activities	activity	NOUN
easat-9472	406	8	motivate	motivate	VERB
easat-9472	406	9	desirable	desirable	ADJ
easat-9472	406	10	consumer	consumer	NOUN
easat-9472	406	11	behaviors	behavior	NOUN
easat-9472	406	12	:	:	PUNCT
easat-9472	406	13	focusing	focus	VERB
easat-9472	406	14	on	on	ADP
easat-9472	406	15	the	the	DET
easat-9472	406	16	role	role	NOUN
easat-9472	406	17	of	of	ADP
easat-9472	406	18	brand	brand	NOUN
easat-9472	406	19	love	love	NOUN
easat-9472	406	20	,	,	PUNCT
easat-9472	406	21	"	"	PUNCT
easat-9472	406	22	computers	computer	NOUN
easat-9472	406	23	in	in	ADP
easat-9472	406	24	human	human	ADJ
easat-9472	406	25	behavior	behavior	NOUN
easat-9472	406	26	,	,	PUNCT
easat-9472	406	27	vol	vol	NOUN
easat-9472	406	28	.	.	PROPN
easat-9472	406	29	88	88	NUM
easat-9472	406	30	,	,	PUNCT
easat-9472	406	31	pp	pp	ADJ
easat-9472	406	32	.	.	PUNCT
easat-9472	407	1	121	121	NUM
easat-9472	407	2	-	-	SYM
easat-9472	407	3	133	133	NUM
easat-9472	407	4	,	,	PUNCT
easat-9472	407	5	2018	2018	NUM
easat-9472	407	6	.	.	PUNCT
easat-9472	408	1	https://doi.org/10.1016/j.chb.2018.06.037	https://doi.org/10.1016/j.chb.2018.06.037	PROPN
easat-9472	409	1	[	[	X
easat-9472	409	2	26	26	NUM
easat-9472	409	3	]	]	PUNCT
easat-9472	409	4	s.	s.	PROPN
easat-9472	409	5	tobon	tobon	PROPN
easat-9472	409	6	,	,	PUNCT
easat-9472	409	7	j.	j.	PROPN
easat-9472	409	8	l.	l.	PROPN
easat-9472	409	9	ruiz	ruiz	PROPN
easat-9472	409	10	-	-	PUNCT
easat-9472	409	11	alba	alba	PROPN
easat-9472	409	12	,	,	PUNCT
easat-9472	409	13	and	and	CCONJ
easat-9472	409	14	j.	j.	PROPN
easat-9472	409	15	garcía	garcía	PROPN
easat-9472	409	16	-	-	PUNCT
easat-9472	409	17	madariaga	madariaga	NOUN
easat-9472	409	18	,	,	PUNCT
easat-9472	409	19	"	"	PUNCT
easat-9472	409	20	gamification	gamification	NOUN
easat-9472	409	21	and	and	CCONJ
easat-9472	409	22	online	online	ADJ
easat-9472	409	23	consumer	consumer	NOUN
easat-9472	409	24	decisions	decision	NOUN
easat-9472	409	25	:	:	PUNCT
easat-9472	409	26	is	be	AUX
easat-9472	409	27	the	the	DET
easat-9472	409	28	game	game	NOUN
easat-9472	409	29	over	over	ADP
easat-9472	409	30	?	?	PUNCT
easat-9472	409	31	,	,	PUNCT
easat-9472	409	32	"	"	PUNCT
easat-9472	409	33	decision	decision	NOUN
easat-9472	409	34	support	support	NOUN
easat-9472	409	35	systems	system	NOUN
easat-9472	409	36	,	,	PUNCT
easat-9472	409	37	vol	vol	NOUN
easat-9472	409	38	.	.	PROPN
easat-9472	409	39	128	128	NUM
easat-9472	409	40	,	,	PUNCT
easat-9472	409	41	p.	p.	NOUN
easat-9472	409	42	113167	113167	NUM
easat-9472	409	43	,	,	PUNCT
easat-9472	409	44	2020	2020	NUM
easat-9472	409	45	.	.	PUNCT
easat-9472	410	1	https://doi.org/10.1016/j.dss.2019.113167	https://doi.org/10.1016/j.dss.2019.113167	PROPN
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easat-9472	411	2	27	27	NUM
easat-9472	411	3	]	]	PUNCT
easat-9472	411	4	m.	m.	NOUN
easat-9472	411	5	kühnbach	kühnbach	PROPN
easat-9472	411	6	,	,	PUNCT
easat-9472	411	7	a.	a.	NOUN
easat-9472	411	8	bekk	bekk	NOUN
easat-9472	411	9	,	,	PUNCT
easat-9472	411	10	and	and	CCONJ
easat-9472	411	11	a.	a.	NOUN
easat-9472	411	12	weidlich	weidlich	PROPN
easat-9472	411	13	,	,	PUNCT
easat-9472	411	14	"	"	PUNCT
easat-9472	411	15	towards	towards	ADP
easat-9472	411	16	improved	improve	VERB
easat-9472	411	17	prosumer	prosumer	NOUN
easat-9472	411	18	participation	participation	NOUN
easat-9472	411	19	:	:	PUNCT
easat-9472	411	20	electricity	electricity	NOUN
easat-9472	411	21	trading	trading	NOUN
easat-9472	411	22	in	in	ADP
easat-9472	411	23	local	local	ADJ
easat-9472	411	24	markets	market	NOUN
easat-9472	411	25	,	,	PUNCT
easat-9472	411	26	"	"	PUNCT
easat-9472	411	27	energy	energy	NOUN
easat-9472	411	28	,	,	PUNCT
easat-9472	411	29	vol	vol	NOUN
easat-9472	411	30	.	.	PROPN
easat-9472	411	31	239	239	NUM
easat-9472	411	32	,	,	PUNCT
easat-9472	411	33	p.	p.	NOUN
easat-9472	411	34	122445	122445	NUM
easat-9472	411	35	,	,	PUNCT
easat-9472	411	36	2022	2022	NUM
easat-9472	411	37	.	.	PUNCT
easat-9472	412	1	https://doi.org/10.1016/j.energy.2021.122445	https://doi.org/10.1016/j.energy.2021.122445	NOUN
easat-9472	413	1	[	[	X
easat-9472	413	2	28	28	NUM
easat-9472	413	3	]	]	PUNCT
easat-9472	413	4	j.	j.	PROPN
easat-9472	413	5	s.	s.	PROPN
easat-9472	413	6	coleman	coleman	PROPN
easat-9472	413	7	,	,	PUNCT
easat-9472	413	8	"	"	PUNCT
easat-9472	413	9	social	social	ADJ
easat-9472	413	10	capital	capital	NOUN
easat-9472	413	11	in	in	ADP
easat-9472	413	12	the	the	DET
easat-9472	413	13	creation	creation	NOUN
easat-9472	413	14	of	of	ADP
easat-9472	413	15	human	human	ADJ
easat-9472	413	16	capital	capital	NOUN
easat-9472	413	17	,	,	PUNCT
easat-9472	413	18	"	"	PUNCT
easat-9472	413	19	american	american	ADJ
easat-9472	413	20	journal	journal	PROPN
easat-9472	413	21	of	of	ADP
easat-9472	413	22	sociology	sociology	NOUN
easat-9472	413	23	,	,	PUNCT
easat-9472	413	24	vol	vol	NOUN
easat-9472	413	25	.	.	PROPN
easat-9472	414	1	94	94	NUM
easat-9472	414	2	,	,	PUNCT
easat-9472	414	3	pp	pp	PROPN
easat-9472	414	4	.	.	PUNCT
easat-9472	415	1	s95	s95	PROPN
easat-9472	415	2	-	-	PUNCT
easat-9472	415	3	s120	s120	PROPN
easat-9472	415	4	,	,	PUNCT
easat-9472	415	5	1988	1988	NUM
easat-9472	415	6	.	.	PUNCT
easat-9472	415	7	https://doi.org/10.1086/228943	https://doi.org/10.1086/228943	X
easat-9472	416	1	[	[	X
easat-9472	416	2	29	29	NUM
easat-9472	416	3	]	]	X
easat-9472	416	4	n.	n.	PROPN
easat-9472	416	5	b.	b.	PROPN
easat-9472	416	6	ellison	ellison	PROPN
easat-9472	416	7	,	,	PUNCT
easat-9472	416	8	c.	c.	PROPN
easat-9472	416	9	steinfield	steinfield	PROPN
easat-9472	416	10	,	,	PUNCT
easat-9472	416	11	and	and	CCONJ
easat-9472	416	12	c.	c.	PROPN
easat-9472	416	13	lampe	lampe	PROPN
easat-9472	416	14	,	,	PUNCT
easat-9472	416	15	"	"	PUNCT
easat-9472	416	16	the	the	DET
easat-9472	416	17	benefits	benefit	NOUN
easat-9472	416	18	of	of	ADP
easat-9472	416	19	facebook	facebook	NOUN
easat-9472	416	20	friends	friend	NOUN
easat-9472	416	21	:	:	PUNCT
easat-9472	416	22	social	social	ADJ
easat-9472	416	23	capital	capital	NOUN
easat-9472	416	24	and	and	CCONJ
easat-9472	416	25	college	college	NOUN
easat-9472	416	26	students	student	NOUN
easat-9472	416	27	’	'	PUNCT
easat-9472	416	28	use	use	NOUN
easat-9472	416	29	of	of	ADP
easat-9472	416	30	online	online	ADJ
easat-9472	416	31	social	social	ADJ
easat-9472	416	32	network	network	NOUN
easat-9472	416	33	sites	site	NOUN
easat-9472	416	34	,	,	PUNCT
easat-9472	416	35	"	"	PUNCT
easat-9472	416	36	journal	journal	NOUN
easat-9472	416	37	of	of	ADP
easat-9472	416	38	computer	computer	NOUN
easat-9472	416	39	-	-	PUNCT
easat-9472	416	40	mediated	mediate	VERB
easat-9472	416	41	communication	communication	NOUN
easat-9472	416	42	,	,	PUNCT
easat-9472	416	43	vol	vol	NOUN
easat-9472	416	44	.	.	PROPN
easat-9472	416	45	12	12	NUM
easat-9472	416	46	,	,	PUNCT
easat-9472	416	47	no	no	INTJ
easat-9472	416	48	.	.	NOUN
easat-9472	416	49	4	4	NUM
easat-9472	416	50	,	,	PUNCT
easat-9472	416	51	pp	pp	ADJ
easat-9472	416	52	.	.	PUNCT
easat-9472	416	53	1143	1143	NUM
easat-9472	416	54	-	-	SYM
easat-9472	416	55	1168	1168	NUM
easat-9472	416	56	,	,	PUNCT
easat-9472	416	57	2007	2007	NUM
easat-9472	416	58	.	.	PUNCT
easat-9472	417	1	https://doi.org/10.1111/j.1083-6101.2007.00367.x	https://doi.org/10.1111/j.1083-6101.2007.00367.x	NOUN
easat-9472	418	1	[	[	X
easat-9472	418	2	30	30	NUM
easat-9472	418	3	]	]	X
easat-9472	418	4	e.	e.	PROPN
easat-9472	418	5	l.	l.	PROPN
easat-9472	418	6	spottswood	spottswood	PROPN
easat-9472	418	7	and	and	CCONJ
easat-9472	418	8	d.	d.	PROPN
easat-9472	418	9	y.	y.	PROPN
easat-9472	418	10	wohn	wohn	PROPN
easat-9472	418	11	,	,	PUNCT
easat-9472	418	12	"	"	PUNCT
easat-9472	418	13	online	online	ADJ
easat-9472	418	14	social	social	ADJ
easat-9472	418	15	capital	capital	NOUN
easat-9472	418	16	:	:	PUNCT
easat-9472	418	17	recent	recent	ADJ
easat-9472	418	18	trends	trend	NOUN
easat-9472	418	19	in	in	ADP
easat-9472	418	20	research	research	NOUN
easat-9472	418	21	,	,	PUNCT
easat-9472	418	22	"	"	PUNCT
easat-9472	418	23	current	current	ADJ
easat-9472	418	24	opinion	opinion	NOUN
easat-9472	418	25	in	in	ADP
easat-9472	418	26	psychology	psychology	NOUN
easat-9472	418	27	,	,	PUNCT
easat-9472	418	28	vol	vol	NOUN
easat-9472	418	29	.	.	PROPN
easat-9472	419	1	36	36	NUM
easat-9472	419	2	,	,	PUNCT
easat-9472	419	3	pp	pp	ADJ
easat-9472	419	4	.	.	PUNCT
easat-9472	420	1	147	147	NUM
easat-9472	420	2	-	-	SYM
easat-9472	420	3	152	152	NUM
easat-9472	420	4	,	,	PUNCT
easat-9472	420	5	2020	2020	NUM
easat-9472	420	6	.	.	PUNCT
easat-9472	421	1	https://doi.org/10.1016/j.copsyc.2020.07.031	https://doi.org/10.1016/j.copsyc.2020.07.031	PRON
easat-9472	421	2	[	[	X
easat-9472	421	3	31	31	NUM
easat-9472	421	4	]	]	PUNCT
easat-9472	421	5	t.	t.	NOUN
easat-9472	421	6	sander	sander	NOUN
easat-9472	421	7	and	and	CCONJ
easat-9472	421	8	t.	t.	PROPN
easat-9472	421	9	p.	p.	PROPN
easat-9472	421	10	lee	lee	PROPN
easat-9472	421	11	,	,	PUNCT
easat-9472	421	12	"	"	PUNCT
easat-9472	421	13	a	a	DET
easat-9472	421	14	concept	concept	NOUN
easat-9472	421	15	to	to	PART
easat-9472	421	16	measure	measure	VERB
easat-9472	421	17	social	social	ADJ
easat-9472	421	18	capital	capital	NOUN
easat-9472	421	19	in	in	ADP
easat-9472	421	20	social	social	ADJ
easat-9472	421	21	network	network	NOUN
easat-9472	421	22	sites	site	NOUN
easat-9472	421	23	,	,	PUNCT
easat-9472	421	24	"	"	PUNCT
easat-9472	421	25	international	international	ADJ
easat-9472	421	26	journal	journal	NOUN
easat-9472	421	27	of	of	ADP
easat-9472	421	28	future	future	ADJ
easat-9472	421	29	computer	computer	NOUN
easat-9472	421	30	and	and	CCONJ
easat-9472	421	31	communication	communication	NOUN
easat-9472	421	32	,	,	PUNCT
easat-9472	421	33	vol	vol	NOUN
easat-9472	421	34	.	.	PROPN
easat-9472	422	1	3	3	NUM
easat-9472	422	2	,	,	PUNCT
easat-9472	422	3	no	no	INTJ
easat-9472	422	4	.	.	NOUN
easat-9472	422	5	2	2	NUM
easat-9472	422	6	,	,	PUNCT
easat-9472	422	7	p.	p.	NOUN
easat-9472	422	8	105	105	NUM
easat-9472	422	9	,	,	PUNCT
easat-9472	422	10	2014	2014	NUM
easat-9472	422	11	.	.	PUNCT
easat-9472	423	1	[	[	X
easat-9472	423	2	32	32	NUM
easat-9472	423	3	]	]	PUNCT
easat-9472	423	4	m.	m.	PROPN
easat-9472	423	5	r.	r.	PROPN
easat-9472	423	6	habibi	habibi	PROPN
easat-9472	423	7	,	,	PUNCT
easat-9472	423	8	m.	m.	PROPN
easat-9472	423	9	laroche	laroche	PROPN
easat-9472	423	10	,	,	PUNCT
easat-9472	423	11	and	and	CCONJ
easat-9472	423	12	m.-o	m.-o	NOUN
easat-9472	423	13	.	.	PUNCT
easat-9472	424	1	richard	richard	PROPN
easat-9472	424	2	,	,	PUNCT
easat-9472	424	3	"	"	PUNCT
easat-9472	424	4	the	the	DET
easat-9472	424	5	roles	role	NOUN
easat-9472	424	6	of	of	ADP
easat-9472	424	7	brand	brand	NOUN
easat-9472	424	8	community	community	NOUN
easat-9472	424	9	and	and	CCONJ
easat-9472	424	10	community	community	NOUN
easat-9472	424	11	engagement	engagement	NOUN
easat-9472	424	12	in	in	ADP
easat-9472	424	13	building	build	VERB
easat-9472	424	14	brand	brand	NOUN
easat-9472	424	15	trust	trust	NOUN
easat-9472	424	16	on	on	ADP
easat-9472	424	17	social	social	ADJ
easat-9472	424	18	media	medium	NOUN
easat-9472	424	19	,	,	PUNCT
easat-9472	424	20	"	"	PUNCT
easat-9472	424	21	computers	computer	NOUN
easat-9472	424	22	in	in	ADP
easat-9472	424	23	human	human	ADJ
easat-9472	424	24	behavior	behavior	NOUN
easat-9472	424	25	,	,	PUNCT
easat-9472	424	26	vol	vol	NOUN
easat-9472	424	27	.	.	PROPN
easat-9472	424	28	37	37	NUM
easat-9472	424	29	,	,	PUNCT
easat-9472	424	30	pp	pp	ADJ
easat-9472	424	31	.	.	PUNCT
easat-9472	425	1	152	152	NUM
easat-9472	425	2	-	-	SYM
easat-9472	425	3	161	161	NUM
easat-9472	425	4	,	,	PUNCT
easat-9472	425	5	2014	2014	NUM
easat-9472	425	6	.	.	PUNCT
easat-9472	426	1	https://doi.org/10.1016/j.chb.2014.04.016	https://doi.org/10.1016/j.chb.2014.04.016	PROPN
easat-9472	427	1	[	[	X
easat-9472	427	2	33	33	NUM
easat-9472	427	3	]	]	PUNCT
easat-9472	427	4	a.	a.	NOUN
easat-9472	427	5	a.	a.	NOUN
easat-9472	427	6	dermawan	dermawan	PROPN
easat-9472	427	7	,	,	PUNCT
easat-9472	427	8	h.	h.	PROPN
easat-9472	427	9	nasution	nasution	PROPN
easat-9472	427	10	,	,	PUNCT
easat-9472	427	11	and	and	CCONJ
easat-9472	427	12	m.	m.	NOUN
easat-9472	427	13	haikal	haikal	PROPN
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easat-9472	427	15	,	,	PUNCT
easat-9472	427	16	"	"	PUNCT
easat-9472	427	17	the	the	DET
easat-9472	427	18	impact	impact	NOUN
easat-9472	427	19	of	of	ADP
easat-9472	427	20	branding	brand	VERB
easat-9472	427	21	on	on	ADP
easat-9472	427	22	purchasing	purchase	VERB
easat-9472	427	23	decision	decision	NOUN
easat-9472	427	24	-	-	PUNCT
easat-9472	427	25	making	making	NOUN
easat-9472	427	26	in	in	ADP
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easat-9472	427	28	shopping	shopping	NOUN
easat-9472	427	29	and	and	CCONJ
easat-9472	427	30	online	online	NOUN
easat-9472	427	31	shopping	shopping	NOUN
easat-9472	427	32	,	,	PUNCT
easat-9472	427	33	"	"	PUNCT
easat-9472	427	34	iop	iop	PROPN
easat-9472	427	35	conference	conference	NOUN
easat-9472	427	36	series	series	NOUN
easat-9472	427	37	:	:	PUNCT
easat-9472	427	38	materials	material	NOUN
easat-9472	427	39	science	science	NOUN
easat-9472	427	40	and	and	CCONJ
easat-9472	427	41	engineering	engineering	NOUN
easat-9472	427	42	,	,	PUNCT
easat-9472	427	43	vol	vol	NOUN
easat-9472	427	44	.	.	PROPN
easat-9472	427	45	801	801	NUM
easat-9472	427	46	,	,	PUNCT
easat-9472	427	47	no	no	INTJ
easat-9472	427	48	.	.	NOUN
easat-9472	427	49	1	1	NUM
easat-9472	427	50	,	,	PUNCT
easat-9472	427	51	p.	p.	NOUN
easat-9472	427	52	012146	012146	NUM
easat-9472	427	53	,	,	PUNCT
easat-9472	427	54	2020	2020	NUM
easat-9472	427	55	.	.	PUNCT
easat-9472	428	1	https://doi.org/10.1088/1757-899x/801/1/012146	https://doi.org/10.1088/1757-899x/801/1/012146	X
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easat-9472	428	3	34	34	NUM
easat-9472	428	4	]	]	X
easat-9472	428	5	d.	d.	PROPN
easat-9472	428	6	herman	herman	PROPN
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easat-9472	428	8	"	"	PUNCT
easat-9472	428	9	introducing	introduce	VERB
easat-9472	428	10	short	short	ADJ
easat-9472	428	11	-	-	PUNCT
easat-9472	428	12	term	term	NOUN
easat-9472	428	13	brands	brand	NOUN
easat-9472	428	14	:	:	PUNCT
easat-9472	428	15	a	a	DET
easat-9472	428	16	new	new	ADJ
easat-9472	428	17	branding	branding	NOUN
easat-9472	428	18	tool	tool	NOUN
easat-9472	428	19	for	for	ADP
easat-9472	428	20	a	a	DET
easat-9472	428	21	new	new	ADJ
easat-9472	428	22	consumer	consumer	NOUN
easat-9472	428	23	reality	reality	NOUN
easat-9472	428	24	,	,	PUNCT
easat-9472	428	25	"	"	PUNCT
easat-9472	428	26	journal	journal	NOUN
easat-9472	428	27	of	of	ADP
easat-9472	428	28	brand	brand	PROPN
easat-9472	428	29	management	management	NOUN
easat-9472	428	30	,	,	PUNCT
easat-9472	428	31	vol	vol	NOUN
easat-9472	428	32	.	.	PROPN
easat-9472	428	33	7	7	NUM
easat-9472	428	34	,	,	PUNCT
easat-9472	428	35	no	no	INTJ
easat-9472	428	36	.	.	NOUN
easat-9472	428	37	5	5	NUM
easat-9472	428	38	,	,	PUNCT
easat-9472	428	39	pp	pp	ADJ
easat-9472	428	40	.	.	PUNCT
easat-9472	429	1	330	330	NUM
easat-9472	429	2	-	-	SYM
easat-9472	429	3	340	340	NUM
easat-9472	429	4	,	,	PUNCT
easat-9472	429	5	2000	2000	NUM
easat-9472	429	6	.	.	PUNCT
easat-9472	430	1	https://doi.org/10.1057/bm.2000.23	https://doi.org/10.1057/bm.2000.23	PUNCT
easat-9472	431	1	[	[	X
easat-9472	431	2	35	35	NUM
easat-9472	431	3	]	]	PUNCT
easat-9472	431	4	m.	m.	NOUN
easat-9472	431	5	akbari	akbari	PROPN
easat-9472	431	6	,	,	PUNCT
easat-9472	431	7	m.	m.	NOUN
easat-9472	431	8	seydavi	seydavi	PROPN
easat-9472	431	9	,	,	PUNCT
easat-9472	431	10	s.	s.	PROPN
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easat-9472	431	12	,	,	PUNCT
easat-9472	431	13	g.	g.	PROPN
easat-9472	431	14	mansueto	mansueto	PROPN
easat-9472	431	15	,	,	PUNCT
easat-9472	431	16	g.	g.	PROPN
easat-9472	431	17	caselli	caselli	PROPN
easat-9472	431	18	,	,	PUNCT
easat-9472	431	19	and	and	CCONJ
easat-9472	431	20	m.	m.	NOUN
easat-9472	431	21	m.	m.	PROPN
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easat-9472	431	24	"	"	PUNCT
easat-9472	431	25	fear	fear	NOUN
easat-9472	431	26	of	of	ADP
easat-9472	431	27	missing	miss	VERB
easat-9472	431	28	out	out	ADP
easat-9472	431	29	(	(	PUNCT
easat-9472	431	30	fomo	fomo	NOUN
easat-9472	431	31	)	)	PUNCT
easat-9472	431	32	and	and	CCONJ
easat-9472	431	33	internet	internet	NOUN
easat-9472	431	34	use	use	NOUN
easat-9472	431	35	:	:	PUNCT
easat-9472	431	36	a	a	DET
easat-9472	431	37	comprehensive	comprehensive	ADJ
easat-9472	431	38	systematic	systematic	ADJ
easat-9472	431	39	review	review	NOUN
easat-9472	431	40	and	and	CCONJ
easat-9472	431	41	meta	meta	ADJ
easat-9472	431	42	-	-	PUNCT
easat-9472	431	43	analysis	analysis	NOUN
easat-9472	431	44	,	,	PUNCT
easat-9472	431	45	"	"	PUNCT
easat-9472	431	46	journal	journal	NOUN
easat-9472	431	47	of	of	ADP
easat-9472	431	48	behavioral	behavioral	ADJ
easat-9472	431	49	addictions	addiction	NOUN
easat-9472	431	50	,	,	PUNCT
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easat-9472	431	52	.	.	PROPN
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easat-9472	431	54	,	,	PUNCT
easat-9472	431	55	no	no	INTJ
easat-9472	431	56	.	.	NOUN
easat-9472	431	57	4	4	NUM
easat-9472	431	58	,	,	PUNCT
easat-9472	431	59	pp	pp	ADJ
easat-9472	431	60	.	.	PUNCT
easat-9472	432	1	879	879	NUM
easat-9472	432	2	-	-	SYM
easat-9472	432	3	900	900	NUM
easat-9472	432	4	,	,	PUNCT
easat-9472	432	5	2021	2021	NUM
easat-9472	432	6	.	.	PUNCT
easat-9472	433	1	https://doi.org/10.1556/2006.2021.00083	https://doi.org/10.1556/2006.2021.00083	X
easat-9472	434	1	[	[	X
easat-9472	434	2	36	36	NUM
easat-9472	434	3	]	]	X
easat-9472	434	4	v.	v.	PROPN
easat-9472	434	5	dogan	dogan	PROPN
easat-9472	434	6	,	,	PUNCT
easat-9472	434	7	"	"	PUNCT
easat-9472	434	8	why	why	SCONJ
easat-9472	434	9	do	do	AUX
easat-9472	434	10	people	people	NOUN
easat-9472	434	11	experience	experience	VERB
easat-9472	434	12	the	the	DET
easat-9472	434	13	fear	fear	NOUN
easat-9472	434	14	of	of	ADP
easat-9472	434	15	missing	miss	VERB
easat-9472	434	16	out	out	ADP
easat-9472	434	17	(	(	PUNCT
easat-9472	434	18	fomo	fomo	NOUN
easat-9472	434	19	)	)	PUNCT
easat-9472	434	20	?	?	PUNCT
easat-9472	435	1	exposing	expose	VERB
easat-9472	435	2	the	the	DET
easat-9472	435	3	link	link	NOUN
easat-9472	435	4	between	between	ADP
easat-9472	435	5	the	the	DET
easat-9472	435	6	self	self	NOUN
easat-9472	435	7	and	and	CCONJ
easat-9472	435	8	the	the	DET
easat-9472	435	9	fomo	fomo	NOUN
easat-9472	435	10	through	through	ADP
easat-9472	435	11	self	self	NOUN
easat-9472	435	12	-	-	PUNCT
easat-9472	435	13	construa	construa	NOUN
easat-9472	435	14	,	,	PUNCT
easat-9472	435	15	"	"	PUNCT
easat-9472	435	16	journal	journal	NOUN
easat-9472	435	17	of	of	ADP
easat-9472	435	18	cross	cross	ADJ
easat-9472	435	19	-	-	ADJ
easat-9472	435	20	cultural	cultural	ADJ
easat-9472	435	21	psychology	psychology	NOUN
easat-9472	435	22	,	,	PUNCT
easat-9472	435	23	vol	vol	NOUN
easat-9472	435	24	.	.	PROPN
easat-9472	436	1	50	50	NUM
easat-9472	436	2	,	,	PUNCT
easat-9472	436	3	no	no	INTJ
easat-9472	436	4	.	.	NOUN
easat-9472	436	5	4	4	NUM
easat-9472	436	6	,	,	PUNCT
easat-9472	436	7	pp	pp	ADJ
easat-9472	436	8	.	.	PUNCT
easat-9472	437	1	524	524	NUM
easat-9472	437	2	-	-	SYM
easat-9472	437	3	538	538	NUM
easat-9472	437	4	,	,	PUNCT
easat-9472	437	5	2019	2019	NUM
easat-9472	437	6	.	.	PUNCT
easat-9472	438	1	https://doi.org/10.1177/0022022119839145	https://doi.org/10.1177/0022022119839145	X
easat-9472	439	1	[	[	X
easat-9472	439	2	37	37	NUM
easat-9472	439	3	]	]	PUNCT
easat-9472	439	4	z.	z.	PROPN
easat-9472	439	5	zhang	zhang	PROPN
easat-9472	439	6	,	,	PUNCT
easat-9472	439	7	f.	f.	PROPN
easat-9472	439	8	r.	r.	PROPN
easat-9472	439	9	jiménez	jiménez	PROPN
easat-9472	439	10	,	,	PUNCT
easat-9472	439	11	and	and	CCONJ
easat-9472	439	12	j.	j.	PROPN
easat-9472	439	13	e.	e.	PROPN
easat-9472	439	14	cicala	cicala	PROPN
easat-9472	439	15	,	,	PUNCT
easat-9472	439	16	"	"	PUNCT
easat-9472	439	17	fear	fear	NOUN
easat-9472	439	18	of	of	ADP
easat-9472	439	19	missing	miss	VERB
easat-9472	439	20	out	out	ADP
easat-9472	439	21	scale	scale	NOUN
easat-9472	439	22	:	:	PUNCT
easat-9472	439	23	a	a	DET
easat-9472	439	24	self‐concept	self‐concept	ADJ
easat-9472	439	25	perspective	perspective	NOUN
easat-9472	439	26	,	,	PUNCT
easat-9472	439	27	"	"	PUNCT
easat-9472	439	28	psychology	psychology	NOUN
easat-9472	439	29	&	&	CCONJ
easat-9472	439	30	marketing	marketing	NOUN
easat-9472	439	31	,	,	PUNCT
easat-9472	439	32	vol	vol	NOUN
easat-9472	439	33	.	.	PROPN
easat-9472	440	1	37	37	NUM
easat-9472	440	2	,	,	PUNCT
easat-9472	440	3	no	no	INTJ
easat-9472	440	4	.	.	NOUN
easat-9472	440	5	11	11	NUM
easat-9472	440	6	,	,	PUNCT
easat-9472	440	7	pp	pp	ADJ
easat-9472	440	8	.	.	PUNCT
easat-9472	441	1	1619	1619	NUM
easat-9472	441	2	-	-	SYM
easat-9472	441	3	1634	1634	NUM
easat-9472	441	4	,	,	PUNCT
easat-9472	441	5	2020	2020	NUM
easat-9472	441	6	.	.	PUNCT
easat-9472	442	1	https://doi.org/10.1002/mar.21406	https://doi.org/10.1002/mar.21406	VERB
easat-9472	442	2	https://doi.org/10.4324/9780429286797-6	https://doi.org/10.4324/9780429286797-6	ADJ
easat-9472	442	3	https://doi.org/10.1108/oir-09-2017-0255	https://doi.org/10.1108/oir-09-2017-0255	PRON
easat-9472	442	4	https://doi.org/10.4018/jdm.2018070103	https://doi.org/10.4018/jdm.2018070103	NOUN
easat-9472	442	5	https://doi.org/10.1016/j.econlet.2019.01.025	https://doi.org/10.1016/j.econlet.2019.01.025	NOUN
easat-9472	442	6	https://doi.org/10.1145/2181037.2181040	https://doi.org/10.1145/2181037.2181040	NOUN
easat-9472	442	7	https://doi.org/10.1007/978-3-642-37437-1_17	https://doi.org/10.1007/978-3-642-37437-1_17	PROPN
easat-9472	442	8	https://doi.org/10.1016/j.sbspro.2014.07.034	https://doi.org/10.1016/j.sbspro.2014.07.034	PROPN
easat-9472	442	9	https://doi.org/10.1016/j.bushor.2015.08.002	https://doi.org/10.1016/j.bushor.2015.08.002	ADV
easat-9472	442	10	https://doi.org/10.1007/s00779-014-0783-2	https://doi.org/10.1007/s00779-014-0783-2	NUM
easat-9472	442	11	https://doi.org/10.1016/j.chb.2018.06.037	https://doi.org/10.1016/j.chb.2018.06.037	VERB
easat-9472	442	12	https://doi.org/10.1016/j.dss.2019.113167	https://doi.org/10.1016/j.dss.2019.113167	PROPN
easat-9472	442	13	https://doi.org/10.1016/j.energy.2021.122445	https://doi.org/10.1016/j.energy.2021.122445	NOUN
easat-9472	442	14	https://doi.org/10.1086/228943	https://doi.org/10.1086/228943	INTJ
easat-9472	442	15	https://doi.org/10.1111/j.1083-6101.2007.00367.x	https://doi.org/10.1111/j.1083-6101.2007.00367.x	NOUN
easat-9472	442	16	https://doi.org/10.1016/j.copsyc.2020.07.031	https://doi.org/10.1016/j.copsyc.2020.07.031	NOUN
easat-9472	442	17	https://doi.org/10.1016/j.chb.2014.04.016	https://doi.org/10.1016/j.chb.2014.04.016	PROPN
easat-9472	442	18	https://doi.org/10.1088/1757-899x/801/1/012146	https://doi.org/10.1088/1757-899x/801/1/012146	NOUN
easat-9472	442	19	https://doi.org/10.1057/bm.2000.23	https://doi.org/10.1057/bm.2000.23	PROPN
easat-9472	442	20	https://doi.org/10.1556/2006.2021.00083	https://doi.org/10.1556/2006.2021.00083	PROPN
easat-9472	442	21	https://doi.org/10.1177/0022022119839145	https://doi.org/10.1177/0022022119839145	PROPN
easat-9472	443	1	https://doi.org/10.1002/mar.21406	https://doi.org/10.1002/mar.21406	PROPN
easat-9472	443	2	896	896	NUM
easat-9472	443	3	edelweiss	edelweiss	PROPN
easat-9472	443	4	applied	apply	VERB
easat-9472	443	5	science	science	NOUN
easat-9472	443	6	and	and	CCONJ
easat-9472	443	7	technology	technology	NOUN
easat-9472	443	8	issn	issn	PROPN
easat-9472	443	9	:	:	PUNCT
easat-9472	443	10	2576	2576	NUM
easat-9472	443	11	-	-	SYM
easat-9472	443	12	8484	8484	NUM
easat-9472	443	13	vol	vol	NOUN
easat-9472	443	14	.	.	PROPN
easat-9472	444	1	9	9	NUM
easat-9472	444	2	,	,	PUNCT
easat-9472	444	3	no	no	INTJ
easat-9472	444	4	.	.	NOUN
easat-9472	444	5	8	8	NUM
easat-9472	444	6	:	:	PUNCT
easat-9472	444	7	882	882	NUM
easat-9472	444	8	-	-	SYM
easat-9472	444	9	897	897	NUM
easat-9472	444	10	,	,	PUNCT
easat-9472	444	11	2025	2025	NUM
easat-9472	444	12	doi	doi	NOUN
easat-9472	444	13	:	:	PUNCT
easat-9472	444	14	10.55214/2576	10.55214/2576	NUM
easat-9472	444	15	-	-	SYM
easat-9472	444	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	444	17	©	©	ADP
easat-9472	444	18	2025	2025	NUM
easat-9472	444	19	by	by	ADP
easat-9472	444	20	the	the	DET
easat-9472	444	21	authors	author	NOUN
easat-9472	444	22	;	;	PUNCT
easat-9472	444	23	licensee	licensee	PROPN
easat-9472	444	24	learning	learning	NOUN
easat-9472	444	25	gate	gate	NOUN
easat-9472	445	1	[	[	X
easat-9472	445	2	38	38	NUM
easat-9472	445	3	]	]	PUNCT
easat-9472	445	4	d.	d.	PROPN
easat-9472	445	5	grammenos	grammenos	PROPN
easat-9472	445	6	,	,	PUNCT
easat-9472	445	7	g.	g.	PROPN
easat-9472	445	8	margetis	margetis	PROPN
easat-9472	445	9	,	,	PUNCT
easat-9472	445	10	p.	p.	NOUN
easat-9472	445	11	koutlemanis	koutlemanis	PROPN
easat-9472	445	12	,	,	PUNCT
easat-9472	445	13	and	and	CCONJ
easat-9472	445	14	x.	x.	NOUN
easat-9472	445	15	zabulis	zabulis	PROPN
easat-9472	445	16	,	,	PUNCT
easat-9472	445	17	"	"	PUNCT
easat-9472	445	18	paximadaki	paximadaki	ADV
easat-9472	445	19	,	,	PUNCT
easat-9472	445	20	the	the	DET
easat-9472	445	21	game	game	NOUN
easat-9472	445	22	:	:	PUNCT
easat-9472	445	23	creating	create	VERB
easat-9472	445	24	an	an	DET
easat-9472	445	25	advergame	advergame	NOUN
easat-9472	445	26	for	for	ADP
easat-9472	445	27	promoting	promote	VERB
easat-9472	445	28	traditional	traditional	ADJ
easat-9472	445	29	food	food	NOUN
easat-9472	445	30	products	product	NOUN
easat-9472	445	31	,	,	PUNCT
easat-9472	445	32	"	"	PUNCT
easat-9472	445	33	in	in	ADP
easat-9472	445	34	proceeding	proceeding	NOUN
easat-9472	445	35	of	of	ADP
easat-9472	445	36	the	the	DET
easat-9472	445	37	16th	16th	ADJ
easat-9472	445	38	international	international	ADJ
easat-9472	445	39	academic	academic	ADJ
easat-9472	445	40	mindtrek	mindtrek	PROPN
easat-9472	445	41	conference	conference	NOUN
easat-9472	445	42	,	,	PUNCT
easat-9472	445	43	2012	2012	NUM
easat-9472	445	44	,	,	PUNCT
easat-9472	445	45	doi	doi	NOUN
easat-9472	445	46	:	:	PUNCT
easat-9472	445	47	https://doi.org/10.1145/2393132.2393195	https://doi.org/10.1145/2393132.2393195	ADJ
easat-9472	445	48	.	.	PUNCT
easat-9472	446	1	[	[	X
easat-9472	446	2	39	39	NUM
easat-9472	446	3	]	]	PUNCT
easat-9472	446	4	r.	r.	PROPN
easat-9472	446	5	conaway	conaway	PROPN
easat-9472	446	6	and	and	CCONJ
easat-9472	446	7	m.	m.	PROPN
easat-9472	446	8	c.	c.	PROPN
easat-9472	446	9	garay	garay	PROPN
easat-9472	446	10	,	,	PUNCT
easat-9472	446	11	"	"	PUNCT
easat-9472	446	12	gamification	gamification	NOUN
easat-9472	446	13	and	and	CCONJ
easat-9472	446	14	service	service	NOUN
easat-9472	446	15	marketing	marketing	NOUN
easat-9472	446	16	,	,	PUNCT
easat-9472	446	17	"	"	PUNCT
easat-9472	446	18	springer	springer	NOUN
easat-9472	446	19	plus	plus	NOUN
easat-9472	446	20	,	,	PUNCT
easat-9472	446	21	vol	vol	NOUN
easat-9472	446	22	.	.	PROPN
easat-9472	446	23	3	3	NUM
easat-9472	446	24	,	,	PUNCT
easat-9472	446	25	no	no	INTJ
easat-9472	446	26	.	.	NOUN
easat-9472	446	27	1	1	NUM
easat-9472	446	28	,	,	PUNCT
easat-9472	446	29	p.	p.	NOUN
easat-9472	446	30	653	653	NUM
easat-9472	446	31	,	,	PUNCT
easat-9472	446	32	2014	2014	NUM
easat-9472	446	33	.	.	PUNCT
easat-9472	447	1	https://doi.org/10.1186/2193-1801-3-653	https://doi.org/10.1186/2193-1801-3-653	PROPN
easat-9472	448	1	[	[	X
easat-9472	448	2	40	40	NUM
easat-9472	448	3	]	]	PUNCT
easat-9472	448	4	v.	v.	ADP
easat-9472	448	5	n.	n.	PROPN
easat-9472	448	6	berkel	berkel	PROPN
easat-9472	448	7	,	,	PUNCT
easat-9472	448	8	j.	j.	PROPN
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easat-9472	448	10	,	,	PUNCT
easat-9472	448	11	s.	s.	PROPN
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easat-9472	448	13	,	,	PUNCT
easat-9472	448	14	and	and	CCONJ
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easat-9472	448	18	"	"	PUNCT
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easat-9472	448	22	experience	experience	NOUN
easat-9472	448	23	sampling	sampling	NOUN
easat-9472	448	24	improves	improve	VERB
easat-9472	448	25	data	datum	NOUN
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easat-9472	448	27	and	and	CCONJ
easat-9472	448	28	quantity	quantity	NOUN
easat-9472	448	29	,	,	PUNCT
easat-9472	448	30	"	"	PUNCT
easat-9472	448	31	proc	proc	NOUN
easat-9472	448	32	.	.	PUNCT
easat-9472	448	33	acm	acm	PROPN
easat-9472	448	34	interact	interact	PROPN
easat-9472	448	35	.	.	PUNCT
easat-9472	449	1	mob	mob	NOUN
easat-9472	449	2	.	.	PUNCT
easat-9472	450	1	wearable	wearable	ADJ
easat-9472	450	2	ubiquitous	ubiquitous	ADJ
easat-9472	450	3	technol	technol	NOUN
easat-9472	450	4	.	.	PUNCT
easat-9472	450	5	,	,	PUNCT
easat-9472	450	6	vol	vol	NOUN
easat-9472	450	7	.	.	PROPN
easat-9472	451	1	1	1	NUM
easat-9472	451	2	,	,	PUNCT
easat-9472	451	3	no	no	INTJ
easat-9472	451	4	.	.	NOUN
easat-9472	451	5	3	3	NUM
easat-9472	451	6	,	,	PUNCT
easat-9472	451	7	p.	p.	NOUN
easat-9472	451	8	article	article	NOUN
easat-9472	451	9	107	107	NUM
easat-9472	451	10	,	,	PUNCT
easat-9472	451	11	2017	2017	NUM
easat-9472	451	12	.	.	PUNCT
easat-9472	452	1	https://doi.org/10.1145/3130972	https://doi.org/10.1145/3130972	PART
easat-9472	453	1	[	[	X
easat-9472	453	2	41	41	X
easat-9472	453	3	]	]	X
easat-9472	453	4	y.	y.	PROPN
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easat-9472	453	10	y.	y.	PROPN
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easat-9472	453	12	,	,	PUNCT
easat-9472	453	13	and	and	CCONJ
easat-9472	453	14	k.	k.	PROPN
easat-9472	453	15	yasumoto	yasumoto	PROPN
easat-9472	453	16	,	,	PUNCT
easat-9472	453	17	"	"	PUNCT
easat-9472	453	18	gamification	gamification	NOUN
easat-9472	453	19	-	-	PUNCT
easat-9472	453	20	based	base	VERB
easat-9472	453	21	incentive	incentive	NOUN
easat-9472	453	22	mechanism	mechanism	NOUN
easat-9472	453	23	for	for	ADP
easat-9472	453	24	participatory	participatory	ADJ
easat-9472	453	25	sensing	sensing	NOUN
easat-9472	453	26	,	,	PUNCT
easat-9472	453	27	"	"	PUNCT
easat-9472	453	28	in	in	ADP
easat-9472	453	29	2014	2014	NUM
easat-9472	453	30	ieee	ieee	NOUN
easat-9472	453	31	international	international	ADJ
easat-9472	453	32	conference	conference	NOUN
easat-9472	453	33	on	on	ADP
easat-9472	453	34	pervasive	pervasive	ADJ
easat-9472	453	35	computing	computing	NOUN
easat-9472	453	36	and	and	CCONJ
easat-9472	453	37	communication	communication	NOUN
easat-9472	453	38	workshops	workshop	NOUN
easat-9472	453	39	(	(	PUNCT
easat-9472	453	40	percom	percom	X
easat-9472	453	41	workshops	workshop	NOUN
easat-9472	453	42	)	)	PUNCT
easat-9472	453	43	,	,	PUNCT
easat-9472	453	44	2014	2014	NUM
easat-9472	453	45	,	,	PUNCT
easat-9472	453	46	doi	doi	NOUN
easat-9472	453	47	:	:	PUNCT
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easat-9472	454	2	42	42	NUM
easat-9472	454	3	]	]	PUNCT
easat-9472	454	4	t.	t.	NOUN
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easat-9472	454	7	t.	t.	PROPN
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easat-9472	454	9	,	,	PUNCT
easat-9472	454	10	"	"	PUNCT
easat-9472	454	11	an	an	DET
easat-9472	454	12	investigation	investigation	NOUN
easat-9472	454	13	into	into	ADP
easat-9472	454	14	gamification	gamification	NOUN
easat-9472	454	15	as	as	ADP
easat-9472	454	16	a	a	DET
easat-9472	454	17	customer	customer	NOUN
easat-9472	454	18	engagement	engagement	NOUN
easat-9472	454	19	experience	experience	NOUN
easat-9472	454	20	environment	environment	NOUN
easat-9472	454	21	,	,	PUNCT
easat-9472	454	22	"	"	PUNCT
easat-9472	454	23	journal	journal	NOUN
easat-9472	454	24	of	of	ADP
easat-9472	454	25	services	service	NOUN
easat-9472	454	26	marketing	marketing	NOUN
easat-9472	454	27	,	,	PUNCT
easat-9472	454	28	vol	vol	NOUN
easat-9472	454	29	.	.	PROPN
easat-9472	454	30	29	29	NUM
easat-9472	454	31	,	,	PUNCT
easat-9472	454	32	no	no	INTJ
easat-9472	454	33	.	.	NOUN
easat-9472	454	34	6	6	NUM
easat-9472	454	35	-	-	SYM
easat-9472	454	36	7	7	NUM
easat-9472	454	37	,	,	PUNCT
easat-9472	454	38	pp	pp	ADJ
easat-9472	454	39	.	.	PUNCT
easat-9472	455	1	533	533	NUM
easat-9472	455	2	-	-	SYM
easat-9472	455	3	546	546	NUM
easat-9472	455	4	,	,	PUNCT
easat-9472	455	5	2015	2015	NUM
easat-9472	455	6	.	.	PUNCT
easat-9472	456	1	https://doi.org/10.1108/jsm-01-2015-0045	https://doi.org/10.1108/jsm-01-2015-0045	PRON
easat-9472	456	2	[	[	X
easat-9472	456	3	43	43	NUM
easat-9472	456	4	]	]	PUNCT
easat-9472	456	5	m.	m.	NOUN
easat-9472	456	6	csikszentmihalyi	csikszentmihalyi	PROPN
easat-9472	456	7	,	,	PUNCT
easat-9472	456	8	"	"	PUNCT
easat-9472	456	9	toward	toward	ADP
easat-9472	456	10	a	a	DET
easat-9472	456	11	psychology	psychology	NOUN
easat-9472	456	12	of	of	ADP
easat-9472	456	13	optimal	optimal	ADJ
easat-9472	456	14	experience	experience	NOUN
easat-9472	456	15	,	,	PUNCT
easat-9472	456	16	"	"	PUNCT
easat-9472	456	17	in	in	ADP
easat-9472	456	18	flow	flow	NOUN
easat-9472	456	19	and	and	CCONJ
easat-9472	456	20	the	the	DET
easat-9472	456	21	foundations	foundation	NOUN
easat-9472	456	22	of	of	ADP
easat-9472	456	23	positive	positive	ADJ
easat-9472	456	24	psychology	psychology	NOUN
easat-9472	456	25	:	:	PUNCT
easat-9472	456	26	the	the	DET
easat-9472	456	27	collected	collect	VERB
easat-9472	456	28	works	work	NOUN
easat-9472	456	29	of	of	ADP
easat-9472	456	30	mihaly	mihaly	PROPN
easat-9472	456	31	csikszentmihalyi	csikszentmihalyi	PROPN
easat-9472	456	32	:	:	PUNCT
easat-9472	456	33	springer	springer	NOUN
easat-9472	456	34	,	,	PUNCT
easat-9472	456	35	2014	2014	NUM
easat-9472	456	36	,	,	PUNCT
easat-9472	456	37	pp	pp	ADJ
easat-9472	456	38	.	.	PUNCT
easat-9472	457	1	209	209	NUM
easat-9472	457	2	-	-	SYM
easat-9472	457	3	226	226	NUM
easat-9472	457	4	.	.	PUNCT
easat-9472	458	1	[	[	X
easat-9472	458	2	44	44	NUM
easat-9472	458	3	]	]	PUNCT
easat-9472	458	4	c.-h	c.-h	PROPN
easat-9472	458	5	.	.	PUNCT
easat-9472	459	1	lee	lee	PROPN
easat-9472	459	2	,	,	PUNCT
easat-9472	459	3	h.-s	h.-s	PROPN
easat-9472	459	4	.	.	PUNCT
easat-9472	460	1	chiang	chiang	PROPN
easat-9472	460	2	,	,	PUNCT
easat-9472	460	3	and	and	CCONJ
easat-9472	460	4	k.-l	k.-l	PROPN
easat-9472	460	5	.	.	PUNCT
easat-9472	461	1	hsiao	hsiao	PROPN
easat-9472	461	2	,	,	PUNCT
easat-9472	461	3	"	"	PUNCT
easat-9472	461	4	what	what	PRON
easat-9472	461	5	drives	drive	VERB
easat-9472	461	6	stickiness	stickiness	NOUN
easat-9472	461	7	in	in	ADP
easat-9472	461	8	location	location	NOUN
easat-9472	461	9	-	-	PUNCT
easat-9472	461	10	based	base	VERB
easat-9472	461	11	ar	ar	NOUN
easat-9472	461	12	games	game	NOUN
easat-9472	461	13	?	?	PUNCT
easat-9472	462	1	an	an	DET
easat-9472	462	2	examination	examination	NOUN
easat-9472	462	3	of	of	ADP
easat-9472	462	4	flow	flow	NOUN
easat-9472	462	5	and	and	CCONJ
easat-9472	462	6	satisfaction	satisfaction	NOUN
easat-9472	462	7	,	,	PUNCT
easat-9472	462	8	"	"	PUNCT
easat-9472	462	9	telematics	telematic	NOUN
easat-9472	462	10	and	and	CCONJ
easat-9472	462	11	informatics	informatic	NOUN
easat-9472	462	12	,	,	PUNCT
easat-9472	462	13	vol	vol	NOUN
easat-9472	462	14	.	.	PROPN
easat-9472	462	15	35	35	NUM
easat-9472	462	16	,	,	PUNCT
easat-9472	462	17	no	no	INTJ
easat-9472	462	18	.	.	NOUN
easat-9472	462	19	7	7	NUM
easat-9472	462	20	,	,	PUNCT
easat-9472	462	21	pp	pp	ADJ
easat-9472	462	22	.	.	PUNCT
easat-9472	462	23	1958	1958	NUM
easat-9472	462	24	-	-	SYM
easat-9472	462	25	1970	1970	NUM
easat-9472	462	26	,	,	PUNCT
easat-9472	462	27	2018	2018	NUM
easat-9472	462	28	.	.	PUNCT
easat-9472	463	1	https://doi.org/10.1016/j.tele.2018.06.008	https://doi.org/10.1016/j.tele.2018.06.008	NOUN
easat-9472	463	2	[	[	PUNCT
easat-9472	463	3	45	45	NUM
easat-9472	463	4	]	]	PUNCT
easat-9472	463	5	p.	p.	NOUN
easat-9472	463	6	dasgupta	dasgupta	PROPN
easat-9472	463	7	and	and	CCONJ
easat-9472	463	8	i.	i.	PROPN
easat-9472	463	9	serageldin	serageldin	PROPN
easat-9472	463	10	,	,	PUNCT
easat-9472	463	11	social	social	ADJ
easat-9472	463	12	capital	capital	NOUN
easat-9472	463	13	:	:	PUNCT
easat-9472	463	14	a	a	DET
easat-9472	463	15	multifaceted	multifaceted	ADJ
easat-9472	463	16	perspective	perspective	NOUN
easat-9472	463	17	.	.	PUNCT
easat-9472	464	1	washington	washington	PROPN
easat-9472	464	2	,	,	PUNCT
easat-9472	464	3	d.c	d.c	PROPN
easat-9472	464	4	.	.	PUNCT
easat-9472	464	5	:	:	PUNCT
easat-9472	464	6	world	world	PROPN
easat-9472	464	7	bank	bank	PROPN
easat-9472	464	8	,	,	PUNCT
easat-9472	464	9	2000	2000	NUM
easat-9472	464	10	.	.	PUNCT
easat-9472	465	1	[	[	X
easat-9472	465	2	46	46	NUM
easat-9472	465	3	]	]	X
easat-9472	465	4	r.	r.	PROPN
easat-9472	465	5	p.	p.	PROPN
easat-9472	465	6	bagozzi	bagozzi	NOUN
easat-9472	465	7	and	and	CCONJ
easat-9472	465	8	u.	u.	PROPN
easat-9472	465	9	m.	m.	PROPN
easat-9472	465	10	dholakia	dholakia	NOUN
easat-9472	465	11	,	,	PUNCT
easat-9472	465	12	"	"	PUNCT
easat-9472	465	13	antecedents	antecedent	NOUN
easat-9472	465	14	and	and	CCONJ
easat-9472	465	15	purchase	purchase	NOUN
easat-9472	465	16	consequences	consequence	NOUN
easat-9472	465	17	of	of	ADP
easat-9472	465	18	customer	customer	NOUN
easat-9472	465	19	participation	participation	NOUN
easat-9472	465	20	in	in	ADP
easat-9472	465	21	small	small	ADJ
easat-9472	465	22	group	group	NOUN
easat-9472	465	23	brand	brand	NOUN
easat-9472	465	24	communities	community	NOUN
easat-9472	465	25	,	,	PUNCT
easat-9472	465	26	"	"	PUNCT
easat-9472	465	27	international	international	ADJ
easat-9472	465	28	journal	journal	NOUN
easat-9472	465	29	of	of	ADP
easat-9472	465	30	research	research	NOUN
easat-9472	465	31	in	in	ADP
easat-9472	465	32	marketing	marketing	NOUN
easat-9472	465	33	,	,	PUNCT
easat-9472	465	34	vol	vol	NOUN
easat-9472	465	35	.	.	PROPN
easat-9472	465	36	23	23	NUM
easat-9472	465	37	,	,	PUNCT
easat-9472	465	38	no	no	INTJ
easat-9472	465	39	.	.	NOUN
easat-9472	465	40	1	1	NUM
easat-9472	465	41	,	,	PUNCT
easat-9472	465	42	pp	pp	ADJ
easat-9472	465	43	.	.	PUNCT
easat-9472	466	1	45	45	NUM
easat-9472	466	2	-	-	SYM
easat-9472	466	3	61	61	NUM
easat-9472	466	4	,	,	PUNCT
easat-9472	466	5	2006	2006	NUM
easat-9472	466	6	.	.	PUNCT
easat-9472	467	1	https://doi.org/10.1016/j.ijresmar.2006.01.005	https://doi.org/10.1016/j.ijresmar.2006.01.005	NOUN
easat-9472	468	1	[	[	X
easat-9472	468	2	47	47	NUM
easat-9472	468	3	]	]	PUNCT
easat-9472	468	4	j.	j.	PROPN
easat-9472	468	5	j.	j.	PROPN
easat-9472	468	6	zboja	zboja	PROPN
easat-9472	468	7	and	and	CCONJ
easat-9472	468	8	c.	c.	PROPN
easat-9472	468	9	m.	m.	PROPN
easat-9472	468	10	voorhees	voorhees	PROPN
easat-9472	468	11	,	,	PUNCT
easat-9472	468	12	"	"	PUNCT
easat-9472	468	13	the	the	DET
easat-9472	468	14	impact	impact	NOUN
easat-9472	468	15	of	of	ADP
easat-9472	468	16	brand	brand	NOUN
easat-9472	468	17	trust	trust	NOUN
easat-9472	468	18	and	and	CCONJ
easat-9472	468	19	satisfaction	satisfaction	NOUN
easat-9472	468	20	on	on	ADP
easat-9472	468	21	retailer	retailer	NOUN
easat-9472	468	22	repurchase	repurchase	VERB
easat-9472	468	23	intentions	intention	NOUN
easat-9472	468	24	,	,	PUNCT
easat-9472	468	25	"	"	PUNCT
easat-9472	468	26	journal	journal	NOUN
easat-9472	468	27	of	of	ADP
easat-9472	468	28	services	service	NOUN
easat-9472	468	29	marketing	marketing	NOUN
easat-9472	468	30	,	,	PUNCT
easat-9472	468	31	vol	vol	NOUN
easat-9472	468	32	.	.	PROPN
easat-9472	468	33	20	20	NUM
easat-9472	468	34	,	,	PUNCT
easat-9472	468	35	no	no	INTJ
easat-9472	468	36	.	.	NOUN
easat-9472	468	37	6	6	NUM
easat-9472	468	38	,	,	PUNCT
easat-9472	468	39	pp	pp	ADJ
easat-9472	468	40	.	.	PUNCT
easat-9472	469	1	381	381	NUM
easat-9472	469	2	-	-	SYM
easat-9472	469	3	390	390	NUM
easat-9472	469	4	,	,	PUNCT
easat-9472	469	5	2006	2006	NUM
easat-9472	469	6	.	.	PUNCT
easat-9472	470	1	https://doi.org/10.1108/08876040610691275	https://doi.org/10.1108/08876040610691275	X
easat-9472	471	1	[	[	X
easat-9472	471	2	48	48	NUM
easat-9472	471	3	]	]	PUNCT
easat-9472	471	4	j.	j.	PROPN
easat-9472	471	5	van	van	PROPN
easat-9472	471	6	durme	durme	PROPN
easat-9472	471	7	,	,	PUNCT
easat-9472	471	8	r.	r.	PROPN
easat-9472	471	9	j.	j.	PROPN
easat-9472	471	10	brodie	brodie	PROPN
easat-9472	471	11	,	,	PUNCT
easat-9472	471	12	and	and	CCONJ
easat-9472	471	13	l.	l.	PROPN
easat-9472	471	14	hollebeek	hollebeek	PROPN
easat-9472	471	15	,	,	PUNCT
easat-9472	471	16	"	"	PUNCT
easat-9472	471	17	relational	relational	ADJ
easat-9472	471	18	branding	branding	NOUN
easat-9472	471	19	:	:	PUNCT
easat-9472	471	20	an	an	DET
easat-9472	471	21	empirical	empirical	ADJ
easat-9472	471	22	investigation	investigation	NOUN
easat-9472	471	23	into	into	ADP
easat-9472	471	24	the	the	DET
easat-9472	471	25	structure	structure	NOUN
easat-9472	471	26	of	of	ADP
easat-9472	471	27	trust	trust	NOUN
easat-9472	471	28	and	and	CCONJ
easat-9472	471	29	consumer	consumer	NOUN
easat-9472	471	30	brand	brand	NOUN
easat-9472	471	31	associations	association	NOUN
easat-9472	471	32	,	,	PUNCT
easat-9472	471	33	"	"	PUNCT
easat-9472	471	34	in	in	ADP
easat-9472	471	35	australia	australia	PROPN
easat-9472	471	36	-	-	PUNCT
easat-9472	471	37	new	new	PROPN
easat-9472	471	38	zealand	zealand	PROPN
easat-9472	471	39	marketing	marketing	PROPN
easat-9472	471	40	academy	academy	PROPN
easat-9472	471	41	conference	conference	PROPN
easat-9472	471	42	(	(	PUNCT
easat-9472	471	43	anzmac	anzmac	NOUN
easat-9472	471	44	)	)	PUNCT
easat-9472	471	45	proceedings	proceeding	NOUN
easat-9472	471	46	,	,	PUNCT
easat-9472	471	47	university	university	NOUN
easat-9472	471	48	of	of	ADP
easat-9472	471	49	otago	otago	PROPN
easat-9472	471	50	,	,	PUNCT
easat-9472	471	51	dunedin	dunedin	PROPN
easat-9472	471	52	,	,	PUNCT
easat-9472	471	53	december	december	PROPN
easat-9472	471	54	,	,	PUNCT
easat-9472	471	55	2007	2007	NUM
easat-9472	471	56	.	.	PUNCT
easat-9472	472	1	[	[	X
easat-9472	472	2	49	49	NUM
easat-9472	472	3	]	]	PUNCT
easat-9472	472	4	m.	m.	NOUN
easat-9472	472	5	sicilia	sicilia	PROPN
easat-9472	472	6	and	and	CCONJ
easat-9472	472	7	m.	m.	NOUN
easat-9472	472	8	palazón	palazón	NOUN
easat-9472	472	9	,	,	PUNCT
easat-9472	472	10	"	"	PUNCT
easat-9472	472	11	brand	brand	NOUN
easat-9472	472	12	communities	community	NOUN
easat-9472	472	13	on	on	ADP
easat-9472	472	14	the	the	DET
easat-9472	472	15	internet	internet	NOUN
easat-9472	472	16	:	:	PUNCT
easat-9472	472	17	a	a	DET
easat-9472	472	18	case	case	NOUN
easat-9472	472	19	study	study	NOUN
easat-9472	472	20	of	of	ADP
easat-9472	472	21	coca‐cola	coca‐cola	PROPN
easat-9472	472	22	's	's	PART
easat-9472	472	23	spanish	spanish	ADJ
easat-9472	472	24	virtual	virtual	ADJ
easat-9472	472	25	community	community	NOUN
easat-9472	472	26	,	,	PUNCT
easat-9472	472	27	"	"	PUNCT
easat-9472	472	28	corporate	corporate	ADJ
easat-9472	472	29	communications	communication	NOUN
easat-9472	472	30	:	:	PUNCT
easat-9472	472	31	an	an	DET
easat-9472	472	32	international	international	ADJ
easat-9472	472	33	journal	journal	NOUN
easat-9472	472	34	,	,	PUNCT
easat-9472	472	35	vol	vol	NOUN
easat-9472	472	36	.	.	PROPN
easat-9472	472	37	13	13	NUM
easat-9472	472	38	,	,	PUNCT
easat-9472	472	39	no	no	INTJ
easat-9472	472	40	.	.	NOUN
easat-9472	472	41	3	3	NUM
easat-9472	472	42	,	,	PUNCT
easat-9472	472	43	pp	pp	ADJ
easat-9472	472	44	.	.	PUNCT
easat-9472	473	1	255	255	NUM
easat-9472	473	2	-	-	SYM
easat-9472	473	3	270	270	NUM
easat-9472	473	4	,	,	PUNCT
easat-9472	473	5	2008	2008	NUM
easat-9472	473	6	.	.	PUNCT
easat-9472	474	1	10.1108/13563280810893643	10.1108/13563280810893643	NUM
easat-9472	475	1	[	[	X
easat-9472	475	2	50	50	NUM
easat-9472	475	3	]	]	X
easat-9472	475	4	s.	s.	PROPN
easat-9472	475	5	fournier	fournier	PROPN
easat-9472	475	6	and	and	CCONJ
easat-9472	475	7	l.	l.	PROPN
easat-9472	475	8	lee	lee	PROPN
easat-9472	475	9	,	,	PUNCT
easat-9472	475	10	"	"	PUNCT
easat-9472	475	11	getting	get	VERB
easat-9472	475	12	brand	brand	NOUN
easat-9472	475	13	communities	community	NOUN
easat-9472	475	14	right	right	ADV
easat-9472	475	15	,	,	PUNCT
easat-9472	475	16	"	"	PUNCT
easat-9472	475	17	harvard	harvard	PROPN
easat-9472	475	18	business	business	PROPN
easat-9472	475	19	review	review	PROPN
easat-9472	475	20	,	,	PUNCT
easat-9472	475	21	vol	vol	NOUN
easat-9472	475	22	.	.	PROPN
easat-9472	476	1	87	87	NUM
easat-9472	476	2	,	,	PUNCT
easat-9472	476	3	no	no	INTJ
easat-9472	476	4	.	.	NOUN
easat-9472	476	5	4	4	NUM
easat-9472	476	6	,	,	PUNCT
easat-9472	476	7	pp	pp	ADJ
easat-9472	476	8	.	.	PUNCT
easat-9472	477	1	105	105	NUM
easat-9472	477	2	-	-	SYM
easat-9472	477	3	111	111	NUM
easat-9472	477	4	,	,	PUNCT
easat-9472	477	5	2009	2009	NUM
easat-9472	477	6	.	.	PUNCT
easat-9472	478	1	[	[	X
easat-9472	478	2	51	51	NUM
easat-9472	478	3	]	]	PUNCT
easat-9472	478	4	b.	b.	PROPN
easat-9472	478	5	jahn	jahn	PROPN
easat-9472	478	6	and	and	CCONJ
easat-9472	478	7	w.	w.	PROPN
easat-9472	478	8	kunz	kunz	PROPN
easat-9472	478	9	,	,	PUNCT
easat-9472	478	10	"	"	PUNCT
easat-9472	478	11	how	how	SCONJ
easat-9472	478	12	to	to	PART
easat-9472	478	13	transform	transform	VERB
easat-9472	478	14	consumers	consumer	NOUN
easat-9472	478	15	into	into	ADP
easat-9472	478	16	fans	fan	NOUN
easat-9472	478	17	of	of	ADP
easat-9472	478	18	your	your	PRON
easat-9472	478	19	brand	brand	NOUN
easat-9472	478	20	,	,	PUNCT
easat-9472	478	21	"	"	PUNCT
easat-9472	478	22	journal	journal	NOUN
easat-9472	478	23	of	of	ADP
easat-9472	478	24	service	service	NOUN
easat-9472	478	25	management	management	NOUN
easat-9472	478	26	,	,	PUNCT
easat-9472	478	27	vol	vol	NOUN
easat-9472	478	28	.	.	PROPN
easat-9472	478	29	23	23	NUM
easat-9472	478	30	,	,	PUNCT
easat-9472	478	31	no	no	INTJ
easat-9472	478	32	.	.	NOUN
easat-9472	478	33	3	3	NUM
easat-9472	478	34	,	,	PUNCT
easat-9472	478	35	pp	pp	ADJ
easat-9472	478	36	.	.	PUNCT
easat-9472	479	1	344	344	NUM
easat-9472	479	2	-	-	SYM
easat-9472	479	3	361	361	NUM
easat-9472	479	4	,	,	PUNCT
easat-9472	479	5	2012	2012	NUM
easat-9472	479	6	.	.	PUNCT
easat-9472	480	1	https://doi.org/10.1108/09564231211248444	https://doi.org/10.1108/09564231211248444	PRON
easat-9472	481	1	[	[	X
easat-9472	481	2	52	52	NUM
easat-9472	481	3	]	]	PUNCT
easat-9472	481	4	l.	l.	PROPN
easat-9472	481	5	dessart	dessart	PROPN
easat-9472	481	6	,	,	PUNCT
easat-9472	481	7	c.	c.	PROPN
easat-9472	481	8	veloutsou	veloutsou	PROPN
easat-9472	481	9	,	,	PUNCT
easat-9472	481	10	and	and	CCONJ
easat-9472	481	11	a.	a.	PROPN
easat-9472	481	12	morgan	morgan	PROPN
easat-9472	481	13	-	-	PUNCT
easat-9472	481	14	thomas	thomas	PROPN
easat-9472	481	15	,	,	PUNCT
easat-9472	481	16	"	"	PUNCT
easat-9472	481	17	consumer	consumer	NOUN
easat-9472	481	18	engagement	engagement	NOUN
easat-9472	481	19	in	in	ADP
easat-9472	481	20	online	online	ADJ
easat-9472	481	21	brand	brand	NOUN
easat-9472	481	22	communities	community	NOUN
easat-9472	481	23	:	:	PUNCT
easat-9472	481	24	a	a	DET
easat-9472	481	25	social	social	ADJ
easat-9472	481	26	media	medium	NOUN
easat-9472	481	27	perspective	perspective	NOUN
easat-9472	481	28	,	,	PUNCT
easat-9472	481	29	"	"	PUNCT
easat-9472	481	30	journal	journal	NOUN
easat-9472	481	31	of	of	ADP
easat-9472	481	32	product	product	NOUN
easat-9472	481	33	&	&	CCONJ
easat-9472	481	34	brand	brand	PROPN
easat-9472	481	35	management	management	PROPN
easat-9472	481	36	,	,	PUNCT
easat-9472	481	37	vol	vol	NOUN
easat-9472	481	38	.	.	PROPN
easat-9472	481	39	24	24	NUM
easat-9472	481	40	,	,	PUNCT
easat-9472	481	41	no	no	INTJ
easat-9472	481	42	.	.	NOUN
easat-9472	481	43	1	1	NUM
easat-9472	481	44	,	,	PUNCT
easat-9472	481	45	pp	pp	ADJ
easat-9472	481	46	.	.	PUNCT
easat-9472	482	1	28	28	NUM
easat-9472	482	2	-	-	SYM
easat-9472	482	3	42	42	NUM
easat-9472	482	4	,	,	PUNCT
easat-9472	482	5	2015	2015	NUM
easat-9472	482	6	.	.	PUNCT
easat-9472	483	1	[	[	X
easat-9472	483	2	53	53	NUM
easat-9472	483	3	]	]	PUNCT
easat-9472	483	4	c.	c.	NOUN
easat-9472	483	5	steinfield	steinfield	PROPN
easat-9472	483	6	,	,	PUNCT
easat-9472	483	7	n.	n.	PROPN
easat-9472	483	8	b.	b.	PROPN
easat-9472	483	9	ellison	ellison	PROPN
easat-9472	483	10	,	,	PUNCT
easat-9472	483	11	and	and	CCONJ
easat-9472	483	12	c.	c.	PROPN
easat-9472	483	13	lampe	lampe	PROPN
easat-9472	483	14	,	,	PUNCT
easat-9472	483	15	"	"	PUNCT
easat-9472	483	16	social	social	ADJ
easat-9472	483	17	capital	capital	NOUN
easat-9472	483	18	,	,	PUNCT
easat-9472	483	19	self	self	NOUN
easat-9472	483	20	-	-	PUNCT
easat-9472	483	21	esteem	esteem	NOUN
easat-9472	483	22	,	,	PUNCT
easat-9472	483	23	and	and	CCONJ
easat-9472	483	24	use	use	NOUN
easat-9472	483	25	of	of	ADP
easat-9472	483	26	online	online	ADJ
easat-9472	483	27	social	social	ADJ
easat-9472	483	28	network	network	NOUN
easat-9472	483	29	sites	site	NOUN
easat-9472	483	30	:	:	PUNCT
easat-9472	483	31	a	a	DET
easat-9472	483	32	longitudinal	longitudinal	ADJ
easat-9472	483	33	analysis	analysis	NOUN
easat-9472	483	34	,	,	PUNCT
easat-9472	483	35	"	"	PUNCT
easat-9472	483	36	journal	journal	NOUN
easat-9472	483	37	of	of	ADP
easat-9472	483	38	applied	apply	VERB
easat-9472	483	39	developmental	developmental	ADJ
easat-9472	483	40	psychology	psychology	NOUN
easat-9472	483	41	,	,	PUNCT
easat-9472	483	42	vol	vol	NOUN
easat-9472	483	43	.	.	PROPN
easat-9472	483	44	29	29	NUM
easat-9472	483	45	,	,	PUNCT
easat-9472	483	46	no	no	INTJ
easat-9472	483	47	.	.	NOUN
easat-9472	483	48	6	6	NUM
easat-9472	483	49	,	,	PUNCT
easat-9472	483	50	pp	pp	ADJ
easat-9472	483	51	.	.	PUNCT
easat-9472	483	52	434	434	NUM
easat-9472	483	53	-	-	SYM
easat-9472	483	54	445	445	NUM
easat-9472	483	55	,	,	PUNCT
easat-9472	483	56	2008	2008	NUM
easat-9472	483	57	.	.	PUNCT
easat-9472	484	1	https://doi.org/10.1016/j.appdev.2008.07.002	https://doi.org/10.1016/j.appdev.2008.07.002	PROPN
easat-9472	484	2	[	[	X
easat-9472	484	3	54	54	NUM
easat-9472	484	4	]	]	PUNCT
easat-9472	484	5	b.	b.	PROPN
easat-9472	484	6	moira	moira	PROPN
easat-9472	484	7	,	,	PUNCT
easat-9472	484	8	c.	c.	PROPN
easat-9472	484	9	marlow	marlow	PROPN
easat-9472	484	10	,	,	PUNCT
easat-9472	484	11	and	and	CCONJ
easat-9472	484	12	t.	t.	PROPN
easat-9472	484	13	lento	lento	PROPN
easat-9472	484	14	,	,	PUNCT
easat-9472	484	15	"	"	PUNCT
easat-9472	484	16	social	social	ADJ
easat-9472	484	17	network	network	NOUN
easat-9472	484	18	activity	activity	NOUN
easat-9472	484	19	and	and	CCONJ
easat-9472	484	20	social	social	ADJ
easat-9472	484	21	well	well	ADV
easat-9472	484	22	-	-	PUNCT
easat-9472	484	23	being	being	NOUN
easat-9472	484	24	,	,	PUNCT
easat-9472	484	25	"	"	PUNCT
easat-9472	484	26	presented	present	VERB
easat-9472	484	27	at	at	ADP
easat-9472	484	28	the	the	DET
easat-9472	484	29	proceedings	proceeding	NOUN
easat-9472	484	30	of	of	ADP
easat-9472	484	31	the	the	DET
easat-9472	484	32	sigchi	sigchi	PROPN
easat-9472	484	33	conference	conference	NOUN
easat-9472	484	34	on	on	ADP
easat-9472	484	35	human	human	ADJ
easat-9472	484	36	factors	factor	NOUN
easat-9472	484	37	in	in	ADP
easat-9472	484	38	computing	computing	NOUN
easat-9472	484	39	systems	system	NOUN
easat-9472	484	40	,	,	PUNCT
easat-9472	484	41	atlanta	atlanta	PROPN
easat-9472	484	42	,	,	PUNCT
easat-9472	484	43	georgia	georgia	PROPN
easat-9472	484	44	,	,	PUNCT
easat-9472	484	45	usa	usa	PROPN
easat-9472	484	46	,	,	PUNCT
easat-9472	484	47	2010	2010	NUM
easat-9472	484	48	.	.	PUNCT
easat-9472	485	1	[	[	X
easat-9472	485	2	online	online	X
easat-9472	485	3	]	]	X
easat-9472	485	4	.	.	PUNCT
easat-9472	486	1	available	available	ADJ
easat-9472	486	2	:	:	PUNCT
easat-9472	486	3	https://doi.org/10.1145/1753326.1753613	https://doi.org/10.1145/1753326.1753613	ADJ
easat-9472	486	4	.	.	PUNCT
easat-9472	487	1	[	[	X
easat-9472	487	2	55	55	NUM
easat-9472	487	3	]	]	PUNCT
easat-9472	487	4	j.	j.	PROPN
easat-9472	487	5	mattke	mattke	PROPN
easat-9472	487	6	and	and	CCONJ
easat-9472	487	7	c.	c.	PROPN
easat-9472	487	8	maier	maier	PROPN
easat-9472	487	9	,	,	PUNCT
easat-9472	487	10	"	"	PUNCT
easat-9472	487	11	gamification	gamification	NOUN
easat-9472	487	12	:	:	PUNCT
easat-9472	487	13	explaining	explain	VERB
easat-9472	487	14	brand	brand	NOUN
easat-9472	487	15	loyalty	loyalty	NOUN
easat-9472	487	16	in	in	ADP
easat-9472	487	17	mobile	mobile	ADJ
easat-9472	487	18	applications	application	NOUN
easat-9472	487	19	,	,	PUNCT
easat-9472	487	20	"	"	PUNCT
easat-9472	487	21	ais	ais	NOUN
easat-9472	487	22	transactions	transaction	NOUN
easat-9472	487	23	on	on	ADP
easat-9472	487	24	humancomputer	humancomputer	NOUN
easat-9472	487	25	interaction	interaction	NOUN
easat-9472	487	26	,	,	PUNCT
easat-9472	487	27	vol	vol	NOUN
easat-9472	487	28	.	.	PROPN
easat-9472	487	29	13	13	NUM
easat-9472	487	30	,	,	PUNCT
easat-9472	487	31	no	no	INTJ
easat-9472	487	32	.	.	NOUN
easat-9472	487	33	1	1	NUM
easat-9472	487	34	,	,	PUNCT
easat-9472	487	35	pp	pp	ADJ
easat-9472	487	36	.	.	PUNCT
easat-9472	488	1	62	62	NUM
easat-9472	488	2	-	-	SYM
easat-9472	488	3	81	81	NUM
easat-9472	488	4	,	,	PUNCT
easat-9472	488	5	2021	2021	NUM
easat-9472	488	6	.	.	PUNCT
easat-9472	489	1	https://doi.org/10.17705/1thci.00142	https://doi.org/10.17705/1thci.00142	PROPN
easat-9472	489	2	[	[	X
easat-9472	489	3	56	56	NUM
easat-9472	489	4	]	]	X
easat-9472	489	5	p.	p.	NOUN
easat-9472	489	6	torres	torre	NOUN
easat-9472	489	7	,	,	PUNCT
easat-9472	489	8	m.	m.	NOUN
easat-9472	489	9	augusto	augusto	NOUN
easat-9472	489	10	,	,	PUNCT
easat-9472	489	11	and	and	CCONJ
easat-9472	489	12	c.	c.	PROPN
easat-9472	489	13	neves	neve	NOUN
easat-9472	489	14	,	,	PUNCT
easat-9472	489	15	"	"	PUNCT
easat-9472	489	16	value	value	NOUN
easat-9472	489	17	dimensions	dimension	NOUN
easat-9472	489	18	of	of	ADP
easat-9472	489	19	gamification	gamification	NOUN
easat-9472	489	20	and	and	CCONJ
easat-9472	489	21	their	their	PRON
easat-9472	489	22	influence	influence	NOUN
easat-9472	489	23	on	on	ADP
easat-9472	489	24	brand	brand	NOUN
easat-9472	489	25	loyalty	loyalty	NOUN
easat-9472	489	26	and	and	CCONJ
easat-9472	489	27	word‐of‐mouth	word‐of‐mouth	PROPN
easat-9472	489	28	:	:	PUNCT
easat-9472	489	29	relationships	relationship	NOUN
easat-9472	489	30	and	and	CCONJ
easat-9472	489	31	combinations	combination	NOUN
easat-9472	489	32	with	with	ADP
easat-9472	489	33	satisfaction	satisfaction	NOUN
easat-9472	489	34	and	and	CCONJ
easat-9472	489	35	brand	brand	NOUN
easat-9472	489	36	love	love	NOUN
easat-9472	489	37	,	,	PUNCT
easat-9472	489	38	"	"	PUNCT
easat-9472	489	39	psychology	psychology	NOUN
easat-9472	489	40	&	&	CCONJ
easat-9472	489	41	marketing	marketing	NOUN
easat-9472	489	42	,	,	PUNCT
easat-9472	489	43	vol	vol	NOUN
easat-9472	489	44	.	.	PROPN
easat-9472	489	45	39	39	NUM
easat-9472	489	46	,	,	PUNCT
easat-9472	489	47	no	no	INTJ
easat-9472	489	48	.	.	NOUN
easat-9472	489	49	1	1	NUM
easat-9472	489	50	,	,	PUNCT
easat-9472	489	51	pp	pp	ADJ
easat-9472	489	52	.	.	PUNCT
easat-9472	490	1	59	59	NUM
easat-9472	490	2	-	-	SYM
easat-9472	490	3	75	75	NUM
easat-9472	490	4	,	,	PUNCT
easat-9472	490	5	2022	2022	NUM
easat-9472	490	6	.	.	PUNCT
easat-9472	491	1	[	[	X
easat-9472	491	2	57	57	NUM
easat-9472	491	3	]	]	X
easat-9472	491	4	n.	n.	PROPN
easat-9472	491	5	mandel	mandel	PROPN
easat-9472	491	6	,	,	PUNCT
easat-9472	491	7	d.	d.	PROPN
easat-9472	491	8	d.	d.	PROPN
easat-9472	491	9	rucker	rucker	PROPN
easat-9472	491	10	,	,	PUNCT
easat-9472	491	11	j.	j.	PROPN
easat-9472	491	12	levav	levav	PROPN
easat-9472	491	13	,	,	PUNCT
easat-9472	491	14	and	and	CCONJ
easat-9472	491	15	a.	a.	PROPN
easat-9472	491	16	d.	d.	PROPN
easat-9472	491	17	galinsky	galinsky	PROPN
easat-9472	491	18	,	,	PUNCT
easat-9472	491	19	"	"	PUNCT
easat-9472	491	20	the	the	DET
easat-9472	491	21	compensatory	compensatory	ADJ
easat-9472	491	22	consumer	consumer	NOUN
easat-9472	491	23	behavior	behavior	NOUN
easat-9472	491	24	model	model	NOUN
easat-9472	491	25	:	:	PUNCT
easat-9472	491	26	how	how	SCONJ
easat-9472	491	27	selfdiscrepancies	selfdiscrepancie	NOUN
easat-9472	491	28	drive	drive	VERB
easat-9472	491	29	consumer	consumer	NOUN
easat-9472	491	30	behavior	behavior	NOUN
easat-9472	491	31	,	,	PUNCT
easat-9472	491	32	"	"	PUNCT
easat-9472	491	33	journal	journal	NOUN
easat-9472	491	34	of	of	ADP
easat-9472	491	35	consumer	consumer	NOUN
easat-9472	491	36	psychology	psychology	NOUN
easat-9472	491	37	,	,	PUNCT
easat-9472	491	38	vol	vol	NOUN
easat-9472	491	39	.	.	PROPN
easat-9472	491	40	27	27	NUM
easat-9472	491	41	,	,	PUNCT
easat-9472	491	42	no	no	INTJ
easat-9472	491	43	.	.	NOUN
easat-9472	491	44	1	1	NUM
easat-9472	491	45	,	,	PUNCT
easat-9472	491	46	pp	pp	ADJ
easat-9472	491	47	.	.	PUNCT
easat-9472	492	1	133	133	NUM
easat-9472	492	2	-	-	SYM
easat-9472	492	3	146	146	NUM
easat-9472	492	4	,	,	PUNCT
easat-9472	492	5	2017	2017	NUM
easat-9472	492	6	.	.	PUNCT
easat-9472	493	1	[	[	X
easat-9472	493	2	58	58	NUM
easat-9472	493	3	]	]	PUNCT
easat-9472	493	4	s.	s.	PROPN
easat-9472	493	5	m.	m.	PROPN
easat-9472	493	6	m.	m.	PROPN
easat-9472	493	7	shah	shah	PROPN
easat-9472	493	8	,	,	PUNCT
easat-9472	493	9	j.	j.	PROPN
easat-9472	493	10	m.	m.	PROPN
easat-9472	493	11	sohu	sohu	PROPN
easat-9472	493	12	,	,	PUNCT
easat-9472	493	13	s.	s.	PROPN
easat-9472	493	14	a.	a.	PROPN
easat-9472	493	15	dakhan	dakhan	PROPN
easat-9472	493	16	,	,	PUNCT
easat-9472	493	17	r.	r.	PROPN
easat-9472	493	18	s.	s.	PROPN
easat-9472	493	19	ali	ali	PROPN
easat-9472	493	20	,	,	PUNCT
easat-9472	493	21	i.	i.	PROPN
easat-9472	493	22	junejo	junejo	PROPN
easat-9472	493	23	,	,	PUNCT
easat-9472	493	24	and	and	CCONJ
easat-9472	493	25	i.	i.	PROPN
easat-9472	493	26	m.	m.	PROPN
easat-9472	493	27	chouhan	chouhan	PROPN
easat-9472	493	28	,	,	PUNCT
easat-9472	493	29	"	"	PUNCT
easat-9472	493	30	the	the	DET
easat-9472	493	31	reinvesting	reinveste	VERB
easat-9472	493	32	impact	impact	NOUN
easat-9472	493	33	of	of	ADP
easat-9472	493	34	promotional	promotional	ADJ
easat-9472	493	35	activity	activity	NOUN
easat-9472	493	36	and	and	CCONJ
easat-9472	493	37	store	store	NOUN
easat-9472	493	38	atmosphere	atmosphere	NOUN
easat-9472	493	39	on	on	ADP
easat-9472	493	40	impulse	impulse	ADJ
easat-9472	493	41	buying	buying	NOUN
easat-9472	493	42	behavior	behavior	NOUN
easat-9472	493	43	:	:	PUNCT
easat-9472	493	44	the	the	DET
easat-9472	493	45	mediating	mediate	VERB
easat-9472	493	46	role	role	NOUN
easat-9472	493	47	of	of	ADP
easat-9472	493	48	payment	payment	NOUN
easat-9472	493	49	facility	facility	NOUN
easat-9472	493	50	,	,	PUNCT
easat-9472	493	51	"	"	PUNCT
easat-9472	493	52	tem	tem	PROPN
easat-9472	493	53	journal	journal	NOUN
easat-9472	493	54	,	,	PUNCT
easat-9472	493	55	vol	vol	NOUN
easat-9472	493	56	.	.	PROPN
easat-9472	493	57	10	10	NUM
easat-9472	493	58	,	,	PUNCT
easat-9472	493	59	no	no	INTJ
easat-9472	493	60	.	.	NOUN
easat-9472	493	61	1	1	NUM
easat-9472	493	62	,	,	PUNCT
easat-9472	493	63	pp	pp	ADJ
easat-9472	493	64	.	.	PUNCT
easat-9472	494	1	221	221	NUM
easat-9472	494	2	-	-	SYM
easat-9472	494	3	225	225	NUM
easat-9472	494	4	,	,	PUNCT
easat-9472	494	5	2021	2021	NUM
easat-9472	494	6	.	.	PUNCT
easat-9472	495	1	https://doi.org/10.18421/tem101-28	https://doi.org/10.18421/tem101-28	PROPN
easat-9472	496	1	[	[	X
easat-9472	496	2	59	59	NUM
easat-9472	496	3	]	]	PUNCT
easat-9472	496	4	g.	g.	PROPN
easat-9472	496	5	yuan	yuan	PROPN
easat-9472	496	6	,	,	PUNCT
easat-9472	496	7	j.	j.	PROPN
easat-9472	496	8	d.	d.	PROPN
easat-9472	496	9	elhai	elhai	PROPN
easat-9472	496	10	,	,	PUNCT
easat-9472	496	11	and	and	CCONJ
easat-9472	496	12	b.	b.	PROPN
easat-9472	496	13	j.	j.	PROPN
easat-9472	496	14	hall	hall	PROPN
easat-9472	496	15	,	,	PUNCT
easat-9472	496	16	"	"	PUNCT
easat-9472	496	17	the	the	DET
easat-9472	496	18	influence	influence	NOUN
easat-9472	496	19	of	of	ADP
easat-9472	496	20	depressive	depressive	ADJ
easat-9472	496	21	symptoms	symptom	NOUN
easat-9472	496	22	and	and	CCONJ
easat-9472	496	23	fear	fear	NOUN
easat-9472	496	24	of	of	ADP
easat-9472	496	25	missing	miss	VERB
easat-9472	496	26	out	out	ADP
easat-9472	496	27	on	on	ADP
easat-9472	496	28	severity	severity	NOUN
easat-9472	496	29	of	of	ADP
easat-9472	496	30	problematic	problematic	ADJ
easat-9472	496	31	smartphone	smartphone	NOUN
easat-9472	496	32	use	use	NOUN
easat-9472	496	33	and	and	CCONJ
easat-9472	496	34	internet	internet	NOUN
easat-9472	496	35	gaming	gaming	NOUN
easat-9472	496	36	disorder	disorder	NOUN
easat-9472	496	37	among	among	ADP
easat-9472	496	38	chinese	chinese	ADJ
easat-9472	496	39	young	young	ADJ
easat-9472	496	40	adults	adult	NOUN
easat-9472	496	41	:	:	PUNCT
easat-9472	496	42	a	a	DET
easat-9472	496	43	three	three	NUM
easat-9472	496	44	-	-	PUNCT
easat-9472	496	45	wave	wave	NOUN
easat-9472	496	46	mediation	mediation	NOUN
easat-9472	496	47	model	model	NOUN
easat-9472	496	48	,	,	PUNCT
easat-9472	496	49	"	"	PUNCT
easat-9472	496	50	addictive	addictive	ADJ
easat-9472	496	51	behaviors	behavior	NOUN
easat-9472	496	52	,	,	PUNCT
easat-9472	496	53	vol	vol	NOUN
easat-9472	496	54	.	.	PROPN
easat-9472	496	55	112	112	NUM
easat-9472	496	56	,	,	PUNCT
easat-9472	496	57	p.	p.	NOUN
easat-9472	496	58	106648	106648	NUM
easat-9472	496	59	,	,	PUNCT
easat-9472	496	60	2021	2021	NUM
easat-9472	496	61	.	.	PUNCT
easat-9472	497	1	https://doi.org/10.1016/j.addbeh.2020.106648	https://doi.org/10.1016/j.addbeh.2020.106648	VERB
easat-9472	498	1	[	[	X
easat-9472	498	2	60	60	X
easat-9472	498	3	]	]	PUNCT
easat-9472	498	4	t.	t.	PROPN
easat-9472	498	5	hansen	hansen	PROPN
easat-9472	498	6	,	,	PUNCT
easat-9472	498	7	"	"	PUNCT
easat-9472	498	8	the	the	DET
easat-9472	498	9	moderating	moderate	VERB
easat-9472	498	10	influence	influence	NOUN
easat-9472	498	11	of	of	ADP
easat-9472	498	12	broad‐scope	broad‐scope	PROPN
easat-9472	498	13	trust	trust	NOUN
easat-9472	498	14	on	on	ADP
easat-9472	498	15	customer	customer	NOUN
easat-9472	498	16	–	–	PUNCT
easat-9472	498	17	seller	seller	NOUN
easat-9472	498	18	relationships	relationship	NOUN
easat-9472	498	19	,	,	PUNCT
easat-9472	498	20	"	"	PUNCT
easat-9472	498	21	psychology	psychology	NOUN
easat-9472	498	22	&	&	CCONJ
easat-9472	498	23	marketing	marketing	NOUN
easat-9472	498	24	,	,	PUNCT
easat-9472	498	25	vol	vol	NOUN
easat-9472	498	26	.	.	PROPN
easat-9472	498	27	29	29	NUM
easat-9472	498	28	,	,	PUNCT
easat-9472	498	29	no	no	INTJ
easat-9472	498	30	.	.	NOUN
easat-9472	498	31	5	5	NUM
easat-9472	498	32	,	,	PUNCT
easat-9472	498	33	pp	pp	ADJ
easat-9472	498	34	.	.	PUNCT
easat-9472	498	35	350	350	NUM
easat-9472	498	36	-	-	SYM
easat-9472	498	37	364	364	NUM
easat-9472	498	38	,	,	PUNCT
easat-9472	498	39	2012	2012	NUM
easat-9472	498	40	.	.	PUNCT
easat-9472	499	1	https://doi.org/10.1002/mar.20526	https://doi.org/10.1002/mar.20526	PROPN
easat-9472	500	1	[	[	X
easat-9472	500	2	61	61	NUM
easat-9472	500	3	]	]	PUNCT
easat-9472	500	4	j.	j.	PROPN
easat-9472	500	5	nahapiet	nahapiet	PROPN
easat-9472	500	6	and	and	CCONJ
easat-9472	500	7	s.	s.	PROPN
easat-9472	500	8	ghoshal	ghoshal	PROPN
easat-9472	500	9	,	,	PUNCT
easat-9472	500	10	"	"	PUNCT
easat-9472	500	11	social	social	ADJ
easat-9472	500	12	capital	capital	NOUN
easat-9472	500	13	,	,	PUNCT
easat-9472	500	14	intellectual	intellectual	ADJ
easat-9472	500	15	capital	capital	NOUN
easat-9472	500	16	,	,	PUNCT
easat-9472	500	17	and	and	CCONJ
easat-9472	500	18	the	the	DET
easat-9472	500	19	organizational	organizational	ADJ
easat-9472	500	20	advantage	advantage	NOUN
easat-9472	500	21	,	,	PUNCT
easat-9472	500	22	"	"	PUNCT
easat-9472	500	23	the	the	DET
easat-9472	500	24	academy	academy	PROPN
easat-9472	500	25	of	of	ADP
easat-9472	500	26	management	management	PROPN
easat-9472	500	27	review	review	PROPN
easat-9472	500	28	,	,	PUNCT
easat-9472	500	29	vol	vol	NOUN
easat-9472	500	30	.	.	PROPN
easat-9472	500	31	23	23	NUM
easat-9472	500	32	,	,	PUNCT
easat-9472	500	33	no	no	INTJ
easat-9472	500	34	.	.	NOUN
easat-9472	500	35	2	2	NUM
easat-9472	500	36	,	,	PUNCT
easat-9472	500	37	pp	pp	ADJ
easat-9472	500	38	.	.	PUNCT
easat-9472	501	1	242	242	NUM
easat-9472	501	2	-	-	SYM
easat-9472	501	3	266	266	NUM
easat-9472	501	4	,	,	PUNCT
easat-9472	501	5	1998	1998	NUM
easat-9472	501	6	.	.	PUNCT
easat-9472	502	1	https://doi.org/10.5465/amr.1998.533225	https://doi.org/10.5465/amr.1998.533225	X
easat-9472	503	1	[	[	X
easat-9472	503	2	62	62	NUM
easat-9472	503	3	]	]	PUNCT
easat-9472	503	4	c.	c.	PROPN
easat-9472	503	5	hodkinson	hodkinson	PROPN
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easat-9472	503	7	"	"	PUNCT
easat-9472	503	8	fear	fear	NOUN
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easat-9472	503	10	missing	miss	VERB
easat-9472	503	11	out	out	ADP
easat-9472	503	12	(	(	PUNCT
easat-9472	503	13	fomo	fomo	NOUN
easat-9472	503	14	)	)	PUNCT
easat-9472	503	15	marketing	marketing	NOUN
easat-9472	503	16	appeals	appeal	NOUN
easat-9472	503	17	:	:	PUNCT
easat-9472	503	18	a	a	DET
easat-9472	503	19	conceptual	conceptual	ADJ
easat-9472	503	20	model	model	NOUN
easat-9472	503	21	,	,	PUNCT
easat-9472	503	22	"	"	PUNCT
easat-9472	503	23	journal	journal	NOUN
easat-9472	503	24	of	of	ADP
easat-9472	503	25	marketing	marketing	NOUN
easat-9472	503	26	communications	communication	NOUN
easat-9472	503	27	,	,	PUNCT
easat-9472	503	28	vol	vol	NOUN
easat-9472	503	29	.	.	PROPN
easat-9472	503	30	25	25	NUM
easat-9472	503	31	,	,	PUNCT
easat-9472	503	32	no	no	INTJ
easat-9472	503	33	.	.	NOUN
easat-9472	503	34	1	1	NUM
easat-9472	503	35	,	,	PUNCT
easat-9472	503	36	pp	pp	ADJ
easat-9472	503	37	.	.	PUNCT
easat-9472	504	1	65	65	NUM
easat-9472	504	2	-	-	SYM
easat-9472	504	3	88	88	NUM
easat-9472	504	4	,	,	PUNCT
easat-9472	504	5	2019	2019	NUM
easat-9472	504	6	.	.	PUNCT
easat-9472	505	1	https://doi.org/10.1080/13527266.2016.1234504	https://doi.org/10.1080/13527266.2016.1234504	PROPN
easat-9472	505	2	https://doi.org/10.1145/2393132.2393195	https://doi.org/10.1145/2393132.2393195	ADV
easat-9472	505	3	https://doi.org/10.1186/2193-1801-3-653	https://doi.org/10.1186/2193-1801-3-653	PROPN
easat-9472	505	4	https://doi.org/10.1145/3130972	https://doi.org/10.1145/3130972	PART
easat-9472	506	1	https://doi.org/10.1109/percomw.2014.6815172	https://doi.org/10.1109/percomw.2014.6815172	PROPN
easat-9472	506	2	https://doi.org/10.1108/jsm-01-2015-0045	https://doi.org/10.1108/jsm-01-2015-0045	NOUN
easat-9472	506	3	https://doi.org/10.1016/j.tele.2018.06.008	https://doi.org/10.1016/j.tele.2018.06.008	NOUN
easat-9472	506	4	https://doi.org/10.1016/j.ijresmar.2006.01.005	https://doi.org/10.1016/j.ijresmar.2006.01.005	NOUN
easat-9472	506	5	https://doi.org/10.1108/08876040610691275	https://doi.org/10.1108/08876040610691275	ADP
easat-9472	506	6	https://doi.org/10.1108/09564231211248444	https://doi.org/10.1108/09564231211248444	ADJ
easat-9472	506	7	https://doi.org/10.1016/j.appdev.2008.07.002	https://doi.org/10.1016/j.appdev.2008.07.002	PROPN
easat-9472	506	8	https://doi.org/10.1145/1753326.1753613	https://doi.org/10.1145/1753326.1753613	ADJ
easat-9472	506	9	https://doi.org/10.17705/1thci.00142	https://doi.org/10.17705/1thci.00142	PROPN
easat-9472	506	10	https://doi.org/10.18421/tem101-28	https://doi.org/10.18421/tem101-28	PROPN
easat-9472	506	11	https://doi.org/10.1016/j.addbeh.2020.106648	https://doi.org/10.1016/j.addbeh.2020.106648	PROPN
easat-9472	506	12	https://doi.org/10.1002/mar.20526	https://doi.org/10.1002/mar.20526	PROPN
easat-9472	506	13	https://doi.org/10.5465/amr.1998.533225	https://doi.org/10.5465/amr.1998.533225	ADV
easat-9472	506	14	https://doi.org/10.1080/13527266.2016.1234504	https://doi.org/10.1080/13527266.2016.1234504	PROPN
easat-9472	506	15	897	897	PROPN
easat-9472	506	16	edelweiss	edelweiss	PROPN
easat-9472	506	17	applied	apply	VERB
easat-9472	506	18	science	science	NOUN
easat-9472	506	19	and	and	CCONJ
easat-9472	506	20	technology	technology	NOUN
easat-9472	506	21	issn	issn	PROPN
easat-9472	506	22	:	:	PUNCT
easat-9472	506	23	2576	2576	NUM
easat-9472	506	24	-	-	SYM
easat-9472	506	25	8484	8484	NUM
easat-9472	506	26	vol	vol	NOUN
easat-9472	506	27	.	.	PROPN
easat-9472	507	1	9	9	NUM
easat-9472	507	2	,	,	PUNCT
easat-9472	507	3	no	no	INTJ
easat-9472	507	4	.	.	NOUN
easat-9472	507	5	8	8	NUM
easat-9472	507	6	:	:	PUNCT
easat-9472	507	7	882	882	NUM
easat-9472	507	8	-	-	SYM
easat-9472	507	9	897	897	NUM
easat-9472	507	10	,	,	PUNCT
easat-9472	507	11	2025	2025	NUM
easat-9472	507	12	doi	doi	NOUN
easat-9472	507	13	:	:	PUNCT
easat-9472	507	14	10.55214/2576	10.55214/2576	NUM
easat-9472	507	15	-	-	SYM
easat-9472	507	16	8484.v9i8.9472	8484.v9i8.9472	NUM
easat-9472	507	17	©	©	ADP
easat-9472	507	18	2025	2025	NUM
easat-9472	507	19	by	by	ADP
easat-9472	507	20	the	the	DET
easat-9472	507	21	authors	author	NOUN
easat-9472	507	22	;	;	PUNCT
easat-9472	507	23	licensee	licensee	PROPN
easat-9472	507	24	learning	learning	NOUN
easat-9472	507	25	gate	gate	NOUN
easat-9472	508	1	[	[	X
easat-9472	508	2	63	63	NUM
easat-9472	508	3	]	]	X
easat-9472	508	4	n.	n.	NOUN
easat-9472	508	5	xi	xi	PROPN
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easat-9472	508	7	j.	j.	PROPN
easat-9472	508	8	hamari	hamari	PROPN
easat-9472	508	9	,	,	PUNCT
easat-9472	508	10	"	"	PUNCT
easat-9472	508	11	does	do	AUX
easat-9472	508	12	gamification	gamification	NOUN
easat-9472	508	13	satisfy	satisfy	PROPN
easat-9472	508	14	needs	need	VERB
easat-9472	508	15	?	?	PUNCT
easat-9472	509	1	a	a	DET
easat-9472	509	2	study	study	NOUN
easat-9472	509	3	on	on	ADP
easat-9472	509	4	the	the	DET
easat-9472	509	5	relationship	relationship	NOUN
easat-9472	509	6	between	between	ADP
easat-9472	509	7	gamification	gamification	NOUN
easat-9472	509	8	features	feature	NOUN
easat-9472	509	9	and	and	CCONJ
easat-9472	509	10	intrinsic	intrinsic	ADJ
easat-9472	509	11	need	need	NOUN
easat-9472	509	12	satisfaction	satisfaction	NOUN
easat-9472	509	13	,	,	PUNCT
easat-9472	509	14	"	"	PUNCT
easat-9472	509	15	international	international	ADJ
easat-9472	509	16	journal	journal	NOUN
easat-9472	509	17	of	of	ADP
easat-9472	509	18	information	information	NOUN
easat-9472	509	19	management	management	NOUN
easat-9472	509	20	,	,	PUNCT
easat-9472	509	21	vol	vol	NOUN
easat-9472	509	22	.	.	PROPN
easat-9472	509	23	46	46	NUM
easat-9472	509	24	,	,	PUNCT
easat-9472	509	25	pp	pp	ADJ
easat-9472	509	26	.	.	PUNCT
easat-9472	510	1	210	210	NUM
easat-9472	510	2	-	-	SYM
easat-9472	510	3	221	221	NUM
easat-9472	510	4	,	,	PUNCT
easat-9472	510	5	2019	2019	NUM
easat-9472	510	6	.	.	PUNCT
easat-9472	511	1	https://doi.org/10.1016/j.ijinfomgt.2018.12.002	https://doi.org/10.1016/j.ijinfomgt.2018.12.002	NOUN
easat-9472	512	1	[	[	X
easat-9472	512	2	64	64	NUM
easat-9472	512	3	]	]	X
easat-9472	512	4	y.	y.	PROPN
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easat-9472	512	10	and	and	CCONJ
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easat-9472	512	12	dwivedi	dwivedi	PROPN
easat-9472	512	13	,	,	PUNCT
easat-9472	512	14	"	"	PUNCT
easat-9472	512	15	examining	examine	VERB
easat-9472	512	16	the	the	DET
easat-9472	512	17	impact	impact	NOUN
easat-9472	512	18	of	of	ADP
easat-9472	512	19	gamification	gamification	NOUN
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easat-9472	512	22	of	of	ADP
easat-9472	512	23	engagement	engagement	NOUN
easat-9472	512	24	and	and	CCONJ
easat-9472	512	25	brand	brand	NOUN
easat-9472	512	26	attitude	attitude	NOUN
easat-9472	512	27	in	in	ADP
easat-9472	512	28	the	the	DET
easat-9472	512	29	marketing	marketing	NOUN
easat-9472	512	30	context	context	NOUN
easat-9472	512	31	,	,	PUNCT
easat-9472	512	32	"	"	PUNCT
easat-9472	512	33	computers	computer	NOUN
easat-9472	512	34	in	in	ADP
easat-9472	512	35	human	human	ADJ
easat-9472	512	36	behavior	behavior	NOUN
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easat-9472	513	1	73	73	NUM
easat-9472	513	2	,	,	PUNCT
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easat-9472	513	4	.	.	PUNCT
easat-9472	514	1	459	459	NUM
easat-9472	514	2	-	-	SYM
easat-9472	514	3	469	469	NUM
easat-9472	514	4	,	,	PUNCT
easat-9472	514	5	2017	2017	NUM
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easat-9472	515	1	https://doi.org/10.1016/j.chb.2017.03.066	https://doi.org/10.1016/j.chb.2017.03.066	PROPN
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easat-9472	516	3	]	]	X
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easat-9472	516	27	networking	networking	NOUN
easat-9472	516	28	from	from	ADP
easat-9472	516	29	a	a	DET
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easat-9472	516	32	perspective	perspective	NOUN
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easat-9472	516	40	"	"	PUNCT
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easat-9472	518	2	-	-	SYM
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easat-9472	519	1	https://doi.org/10.1108/ejm-12-2016-0892	https://doi.org/10.1108/ejm-12-2016-0892	NOUN
easat-9472	520	1	[	[	X
easat-9472	520	2	66	66	NUM
easat-9472	520	3	]	]	PUNCT
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easat-9472	520	5	g.	g.	PROPN
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easat-9472	520	8	"	"	PUNCT
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easat-9472	520	16	fields	field	NOUN
easat-9472	520	17	and	and	CCONJ
easat-9472	520	18	social	social	ADJ
easat-9472	520	19	networks	network	NOUN
easat-9472	520	20	,	,	PUNCT
easat-9472	520	21	"	"	PUNCT
easat-9472	520	22	journal	journal	NOUN
easat-9472	520	23	of	of	ADP
easat-9472	520	24	computational	computational	ADJ
easat-9472	520	25	and	and	CCONJ
easat-9472	520	26	graphical	graphical	ADJ
easat-9472	520	27	statistics	statistic	NOUN
easat-9472	520	28	,	,	PUNCT
easat-9472	520	29	vol	vol	NOUN
easat-9472	520	30	.	.	PROPN
easat-9472	520	31	21	21	NUM
easat-9472	520	32	,	,	PUNCT
easat-9472	520	33	no	no	INTJ
easat-9472	520	34	.	.	NOUN
easat-9472	520	35	4	4	NUM
easat-9472	520	36	,	,	PUNCT
easat-9472	520	37	pp	pp	ADJ
easat-9472	520	38	.	.	PUNCT
easat-9472	521	1	940	940	NUM
easat-9472	521	2	-	-	SYM
easat-9472	521	3	960	960	NUM
easat-9472	521	4	,	,	PUNCT
easat-9472	521	5	2012	2012	NUM
easat-9472	521	6	.	.	PUNCT
easat-9472	521	7	https://doi.org/10.1080/10618600.2012.687493	https://doi.org/10.1080/10618600.2012.687493	PROPN
easat-9472	522	1	[	[	X
easat-9472	522	2	67	67	NUM
easat-9472	522	3	]	]	PUNCT
easat-9472	522	4	s.	s.	PROPN
easat-9472	522	5	sudman	sudman	PROPN
easat-9472	522	6	,	,	PUNCT
easat-9472	522	7	"	"	PUNCT
easat-9472	522	8	sample	sample	NOUN
easat-9472	522	9	surveys	survey	NOUN
easat-9472	522	10	,	,	PUNCT
easat-9472	522	11	"	"	PUNCT
easat-9472	522	12	annual	annual	ADJ
easat-9472	522	13	review	review	NOUN
easat-9472	522	14	of	of	ADP
easat-9472	522	15	sociology	sociology	NOUN
easat-9472	522	16	,	,	PUNCT
easat-9472	522	17	vol	vol	NOUN
easat-9472	522	18	.	.	PROPN
easat-9472	522	19	2	2	NUM
easat-9472	522	20	,	,	PUNCT
easat-9472	522	21	pp	pp	ADJ
easat-9472	522	22	.	.	PUNCT
easat-9472	523	1	107	107	NUM
easat-9472	523	2	-	-	SYM
easat-9472	523	3	120	120	NUM
easat-9472	523	4	,	,	PUNCT
easat-9472	523	5	1976	1976	NUM
easat-9472	523	6	.	.	PUNCT
easat-9472	524	1	https://doi.org/10.1146/annurev.so.02.080176.000543	https://doi.org/10.1146/annurev.so.02.080176.000543	VERB
easat-9472	524	2	[	[	X
easat-9472	524	3	68	68	NUM
easat-9472	524	4	]	]	X
easat-9472	524	5	c.	c.	PROPN
easat-9472	524	6	fornell	fornell	PROPN
easat-9472	524	7	and	and	CCONJ
easat-9472	524	8	d.	d.	PROPN
easat-9472	524	9	f.	f.	PROPN
easat-9472	524	10	larcker	larcker	PROPN
easat-9472	524	11	,	,	PUNCT
easat-9472	524	12	"	"	PUNCT
easat-9472	524	13	structural	structural	ADJ
easat-9472	524	14	equation	equation	NOUN
easat-9472	524	15	models	model	NOUN
easat-9472	524	16	with	with	ADP
easat-9472	524	17	unobservable	unobservable	ADJ
easat-9472	524	18	variables	variable	NOUN
easat-9472	524	19	and	and	CCONJ
easat-9472	524	20	measurement	measurement	NOUN
easat-9472	524	21	error	error	NOUN
easat-9472	524	22	:	:	PUNCT
easat-9472	524	23	algebra	algebra	NOUN
easat-9472	524	24	and	and	CCONJ
easat-9472	524	25	statistics	statistic	NOUN
easat-9472	524	26	,	,	PUNCT
easat-9472	524	27	"	"	PUNCT
easat-9472	524	28	journal	journal	NOUN
easat-9472	524	29	of	of	ADP
easat-9472	524	30	marketing	marketing	NOUN
easat-9472	524	31	research	research	NOUN
easat-9472	524	32	,	,	PUNCT
easat-9472	524	33	vol	vol	NOUN
easat-9472	524	34	.	.	PROPN
easat-9472	524	35	18	18	NUM
easat-9472	524	36	,	,	PUNCT
easat-9472	524	37	no	no	INTJ
easat-9472	524	38	.	.	NOUN
easat-9472	524	39	3	3	NUM
easat-9472	524	40	,	,	PUNCT
easat-9472	524	41	pp	pp	ADJ
easat-9472	524	42	.	.	PUNCT
easat-9472	525	1	382	382	NUM
easat-9472	525	2	-	-	SYM
easat-9472	525	3	388	388	NUM
easat-9472	525	4	,	,	PUNCT
easat-9472	525	5	1981	1981	NUM
easat-9472	525	6	.	.	PUNCT
easat-9472	526	1	https://doi.org/10.2307/3150980	https://doi.org/10.2307/3150980	PRON
easat-9472	527	1	[	[	X
easat-9472	527	2	69	69	NUM
easat-9472	527	3	]	]	PUNCT
easat-9472	527	4	j.	j.	PROPN
easat-9472	527	5	f.	f.	PROPN
easat-9472	527	6	hair	hair	PROPN
easat-9472	527	7	,	,	PUNCT
easat-9472	527	8	r.	r.	PROPN
easat-9472	527	9	e.	e.	PROPN
easat-9472	527	10	anderson	anderson	PROPN
easat-9472	527	11	,	,	PUNCT
easat-9472	527	12	r.	r.	PROPN
easat-9472	527	13	l.	l.	PROPN
easat-9472	527	14	tatham	tatham	PROPN
easat-9472	527	15	,	,	PUNCT
easat-9472	527	16	and	and	CCONJ
easat-9472	527	17	w.	w.	PROPN
easat-9472	527	18	c.	c.	PROPN
easat-9472	527	19	black	black	PROPN
easat-9472	527	20	,	,	PUNCT
easat-9472	527	21	multivariate	multivariate	VERB
easat-9472	527	22	data	datum	NOUN
easat-9472	527	23	analysis	analysis	NOUN
easat-9472	527	24	,	,	PUNCT
easat-9472	527	25	5th	5th	ADJ
easat-9472	527	26	ed	ed	NOUN
easat-9472	527	27	.	.	PUNCT
easat-9472	528	1	ed	ed	NOUN
easat-9472	528	2	.	.	PUNCT
easat-9472	529	1	englewood	englewood	PROPN
easat-9472	529	2	cliffs	cliffs	PROPN
easat-9472	529	3	,	,	PUNCT
easat-9472	529	4	nj	nj	PROPN
easat-9472	529	5	:	:	PUNCT
easat-9472	529	6	prentice	prentice	PROPN
easat-9472	529	7	hall	hall	PROPN
easat-9472	529	8	,	,	PUNCT
easat-9472	529	9	1998	1998	NUM
easat-9472	529	10	.	.	PUNCT
easat-9472	530	1	[	[	X
easat-9472	530	2	70	70	X
easat-9472	530	3	]	]	X
easat-9472	530	4	h.	h.	PROPN
easat-9472	530	5	b.	b.	PROPN
easat-9472	530	6	zhu	zhu	PROPN
easat-9472	530	7	and	and	CCONJ
easat-9472	530	8	l.	l.	PROPN
easat-9472	530	9	j.	j.	PROPN
easat-9472	530	10	he	he	PROPN
easat-9472	530	11	,	,	PUNCT
easat-9472	530	12	"	"	PUNCT
easat-9472	530	13	the	the	DET
easat-9472	530	14	method	method	NOUN
easat-9472	530	15	of	of	ADP
easat-9472	530	16	normality	normality	NOUN
easat-9472	530	17	test	test	NOUN
easat-9472	530	18	for	for	ADP
easat-9472	530	19	data	datum	NOUN
easat-9472	530	20	information	information	NOUN
easat-9472	530	21	in	in	ADP
easat-9472	530	22	spss	spss	PROPN
easat-9472	530	23	10.0	10.0	NUM
easat-9472	530	24	,	,	PUNCT
easat-9472	530	25	"	"	PUNCT
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easat-9472	530	29	sports	sports	PROPN
easat-9472	530	30	institute	institute	PROPN
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easat-9472	530	32	vol	vol	NOUN
easat-9472	530	33	.	.	PROPN
easat-9472	530	34	16	16	NUM
easat-9472	530	35	,	,	PUNCT
easat-9472	530	36	no	no	INTJ
easat-9472	530	37	.	.	NOUN
easat-9472	530	38	3	3	NUM
easat-9472	530	39	,	,	PUNCT
easat-9472	530	40	pp	pp	ADJ
easat-9472	530	41	.	.	PUNCT
easat-9472	531	1	123–125	123–125	NUM
easat-9472	531	2	,	,	PUNCT
easat-9472	531	3	2004	2004	NUM
easat-9472	531	4	.	.	PUNCT
easat-9472	532	1	[	[	X
easat-9472	532	2	71	71	NUM
easat-9472	532	3	]	]	X
easat-9472	532	4	l.	l.	PROPN
easat-9472	532	5	t.	t.	PROPN
easat-9472	532	6	hu	hu	PROPN
easat-9472	532	7	and	and	CCONJ
easat-9472	532	8	p.	p.	PROPN
easat-9472	532	9	m.	m.	NOUN
easat-9472	532	10	bentler	bentler	NOUN
easat-9472	532	11	,	,	PUNCT
easat-9472	532	12	evaluating	evaluate	VERB
easat-9472	532	13	model	model	NOUN
easat-9472	532	14	fit	fit	PROPN
easat-9472	532	15	.	.	PUNCT
easat-9472	533	1	in	in	ADP
easat-9472	533	2	r.	r.	PROPN
easat-9472	533	3	h.	h.	PROPN
easat-9472	533	4	hoyle	hoyle	PROPN
easat-9472	533	5	(	(	PUNCT
easat-9472	533	6	ed	ed	NOUN
easat-9472	533	7	.	.	PUNCT
easat-9472	533	8	)	)	PUNCT
easat-9472	533	9	.	.	PUNCT
easat-9472	534	1	structural	structural	ADJ
easat-9472	534	2	equation	equation	NOUN
easat-9472	534	3	modeling	modeling	NOUN
easat-9472	534	4	:	:	PUNCT
easat-9472	534	5	concepts	concept	NOUN
easat-9472	534	6	,	,	PUNCT
easat-9472	534	7	issues	issue	NOUN
easat-9472	534	8	,	,	PUNCT
easat-9472	534	9	and	and	CCONJ
easat-9472	534	10	applications	application	NOUN
easat-9472	534	11	.	.	PUNCT
easat-9472	535	1	thousand	thousand	NUM
easat-9472	535	2	oaks	oak	NOUN
easat-9472	535	3	,	,	PUNCT
easat-9472	535	4	ca	can	AUX
easat-9472	535	5	:	:	PUNCT
easat-9472	535	6	sage	sage	NOUN
easat-9472	535	7	publications	publication	NOUN
easat-9472	535	8	,	,	PUNCT
easat-9472	535	9	inc	inc	PROPN
easat-9472	535	10	.	.	PROPN
easat-9472	535	11	,	,	PUNCT
easat-9472	535	12	1995	1995	NUM
easat-9472	535	13	.	.	PUNCT
easat-9472	536	1	[	[	X
easat-9472	536	2	72	72	NUM
easat-9472	536	3	]	]	X
easat-9472	536	4	j.	j.	PROPN
easat-9472	536	5	c.	c.	PROPN
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easat-9472	536	7	and	and	CCONJ
easat-9472	536	8	d.	d.	PROPN
easat-9472	536	9	w.	w.	PROPN
easat-9472	536	10	gerbing	gerbing	PROPN
easat-9472	536	11	,	,	PUNCT
easat-9472	536	12	"	"	PUNCT
easat-9472	536	13	structural	structural	ADJ
easat-9472	536	14	equation	equation	NOUN
easat-9472	536	15	modeling	modeling	NOUN
easat-9472	536	16	in	in	ADP
easat-9472	536	17	practice	practice	NOUN
easat-9472	536	18	:	:	PUNCT
easat-9472	536	19	a	a	DET
easat-9472	536	20	review	review	NOUN
easat-9472	536	21	and	and	CCONJ
easat-9472	536	22	recommended	recommend	VERB
easat-9472	536	23	two	two	NUM
easat-9472	536	24	-	-	PUNCT
easat-9472	536	25	step	step	NOUN
easat-9472	536	26	approach	approach	NOUN
easat-9472	536	27	,	,	PUNCT
easat-9472	536	28	"	"	PUNCT
easat-9472	536	29	psychological	psychological	ADJ
easat-9472	536	30	bulletin	bulletin	NOUN
easat-9472	536	31	,	,	PUNCT
easat-9472	536	32	vol	vol	NOUN
easat-9472	536	33	.	.	PROPN
easat-9472	536	34	103	103	NUM
easat-9472	536	35	,	,	PUNCT
easat-9472	536	36	no	no	INTJ
easat-9472	536	37	.	.	NOUN
easat-9472	536	38	3	3	NUM
easat-9472	536	39	,	,	PUNCT
easat-9472	536	40	p.	p.	NOUN
easat-9472	536	41	411	411	NUM
easat-9472	536	42	,	,	PUNCT
easat-9472	536	43	1988	1988	NUM
easat-9472	536	44	.	.	PUNCT
easat-9472	537	1	https://doi.org/10.1037/0033-2909.103.3.411	https://doi.org/10.1037/0033-2909.103.3.411	NOUN
easat-9472	538	1	[	[	X
easat-9472	538	2	73	73	NUM
easat-9472	538	3	]	]	PUNCT
easat-9472	538	4	z.	z.	PROPN
easat-9472	538	5	wen	wen	PROPN
easat-9472	538	6	and	and	CCONJ
easat-9472	538	7	b.	b.	PROPN
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easat-9472	539	2	,	,	PUNCT
easat-9472	539	3	"	"	PUNCT
easat-9472	539	4	mediating	mediate	VERB
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easat-9472	539	7	:	:	PUNCT
easat-9472	539	8	method	method	NOUN
easat-9472	539	9	and	and	CCONJ
easat-9472	539	10	model	model	NOUN
easat-9472	539	11	development	development	NOUN
easat-9472	539	12	,	,	PUNCT
easat-9472	539	13	"	"	PUNCT
easat-9472	539	14	advances	advance	NOUN
easat-9472	539	15	in	in	ADP
easat-9472	539	16	psychological	psychological	ADJ
easat-9472	539	17	science	science	NOUN
easat-9472	539	18	,	,	PUNCT
easat-9472	539	19	vol	vol	NOUN
easat-9472	539	20	.	.	PROPN
easat-9472	540	1	22	22	NUM
easat-9472	540	2	,	,	PUNCT
easat-9472	540	3	no	no	INTJ
easat-9472	540	4	.	.	NOUN
easat-9472	540	5	5	5	NUM
easat-9472	540	6	,	,	PUNCT
easat-9472	540	7	pp	pp	ADJ
easat-9472	540	8	.	.	PUNCT
easat-9472	541	1	731	731	NUM
easat-9472	541	2	-	-	NUM
easat-9472	541	3	745	745	NUM
easat-9472	541	4	,	,	PUNCT
easat-9472	541	5	2014	2014	NUM
easat-9472	541	6	.	.	PUNCT
easat-9472	542	1	[	[	X
easat-9472	542	2	74	74	X
easat-9472	542	3	]	]	PUNCT
easat-9472	542	4	p.	p.	PROPN
easat-9472	542	5	j.	j.	PROPN
easat-9472	542	6	bateman	bateman	PROPN
easat-9472	542	7	,	,	PUNCT
easat-9472	542	8	j.	j.	PROPN
easat-9472	542	9	c.	c.	PROPN
easat-9472	542	10	pike	pike	PROPN
easat-9472	542	11	,	,	PUNCT
easat-9472	542	12	and	and	CCONJ
easat-9472	542	13	b.	b.	PROPN
easat-9472	542	14	s.	s.	PROPN
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easat-9472	542	22	:	:	PUNCT
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easat-9472	542	24	in	in	ADP
easat-9472	542	25	social	social	ADJ
easat-9472	542	26	networking	networking	NOUN
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easat-9472	542	28	,	,	PUNCT
easat-9472	542	29	"	"	PUNCT
easat-9472	542	30	information	information	NOUN
easat-9472	542	31	technology	technology	NOUN
easat-9472	542	32	&	&	CCONJ
easat-9472	542	33	people	people	NOUN
easat-9472	542	34	,	,	PUNCT
easat-9472	542	35	vol	vol	NOUN
easat-9472	542	36	.	.	PROPN
easat-9472	543	1	24	24	NUM
easat-9472	543	2	,	,	PUNCT
easat-9472	543	3	no	no	INTJ
easat-9472	543	4	.	.	NOUN
easat-9472	543	5	1	1	NUM
easat-9472	543	6	,	,	PUNCT
easat-9472	543	7	pp	pp	ADJ
easat-9472	543	8	.	.	PUNCT
easat-9472	544	1	78	78	NUM
easat-9472	544	2	-	-	SYM
easat-9472	544	3	100	100	NUM
easat-9472	544	4	,	,	PUNCT
easat-9472	544	5	2011	2011	NUM
easat-9472	544	6	.	.	PUNCT
easat-9472	545	1	https://doi.org/10.1108/09593841111109431	https://doi.org/10.1108/09593841111109431	X
easat-9472	546	1	[	[	X
easat-9472	546	2	75	75	NUM
easat-9472	546	3	]	]	PUNCT
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easat-9472	546	5	s.	s.	PROPN
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easat-9472	546	10	,	,	PUNCT
easat-9472	546	11	"	"	PUNCT
easat-9472	546	12	social	social	ADJ
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easat-9472	546	19	in	in	ADP
easat-9472	546	20	turkey	turkey	NOUN
easat-9472	546	21	,	,	PUNCT
easat-9472	546	22	"	"	PUNCT
easat-9472	546	23	british	british	ADJ
easat-9472	546	24	food	food	PROPN
easat-9472	546	25	journal	journal	PROPN
easat-9472	546	26	,	,	PUNCT
easat-9472	546	27	vol	vol	NOUN
easat-9472	546	28	.	.	PROPN
easat-9472	546	29	121	121	NUM
easat-9472	546	30	,	,	PUNCT
easat-9472	546	31	no	no	INTJ
easat-9472	546	32	.	.	NOUN
easat-9472	546	33	1	1	NUM
easat-9472	546	34	,	,	PUNCT
easat-9472	546	35	pp	pp	ADJ
easat-9472	546	36	.	.	PUNCT
easat-9472	546	37	2234	2234	NUM
easat-9472	546	38	,	,	PUNCT
easat-9472	546	39	2018	2018	NUM
easat-9472	546	40	.	.	PUNCT
easat-9472	547	1	https://doi.org/10.1108/bfj-03-2018-0203	https://doi.org/10.1108/bfj-03-2018-0203	VERB
easat-9472	548	1	[	[	X
easat-9472	548	2	76	76	NUM
easat-9472	548	3	]	]	X
easat-9472	548	4	h.	h.	PROPN
easat-9472	548	5	jang	jang	PROPN
easat-9472	548	6	,	,	PUNCT
easat-9472	548	7	l.	l.	PROPN
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easat-9472	548	9	,	,	PUNCT
easat-9472	548	10	i.	i.	PROPN
easat-9472	548	11	ko	ko	PROPN
easat-9472	548	12	,	,	PUNCT
easat-9472	548	13	j.	j.	PROPN
easat-9472	548	14	koh	koh	PROPN
easat-9472	548	15	,	,	PUNCT
easat-9472	548	16	and	and	CCONJ
easat-9472	548	17	k.	k.	PROPN
easat-9472	548	18	kim	kim	PROPN
easat-9472	548	19	,	,	PUNCT
easat-9472	548	20	"	"	PUNCT
easat-9472	548	21	the	the	DET
easat-9472	548	22	influence	influence	NOUN
easat-9472	548	23	of	of	ADP
easat-9472	548	24	on	on	ADP
easat-9472	548	25	-	-	PUNCT
easat-9472	548	26	line	line	NOUN
easat-9472	548	27	brand	brand	NOUN
easat-9472	548	28	community	community	NOUN
easat-9472	548	29	characteristics	characteristic	NOUN
easat-9472	548	30	on	on	ADP
easat-9472	548	31	community	community	NOUN
easat-9472	548	32	commitment	commitment	NOUN
easat-9472	548	33	and	and	CCONJ
easat-9472	548	34	brand	brand	NOUN
easat-9472	548	35	loyalty	loyalty	NOUN
easat-9472	548	36	,	,	PUNCT
easat-9472	548	37	"	"	PUNCT
easat-9472	548	38	international	international	ADJ
easat-9472	548	39	journal	journal	NOUN
easat-9472	548	40	of	of	ADP
easat-9472	548	41	electronic	electronic	ADJ
easat-9472	548	42	commerce	commerce	PROPN
easat-9472	548	43	,	,	PUNCT
easat-9472	548	44	vol	vol	NOUN
easat-9472	548	45	.	.	PROPN
easat-9472	548	46	12	12	NUM
easat-9472	548	47	,	,	PUNCT
easat-9472	548	48	no	no	INTJ
easat-9472	548	49	.	.	NOUN
easat-9472	548	50	3	3	NUM
easat-9472	548	51	,	,	PUNCT
easat-9472	548	52	pp	pp	ADJ
easat-9472	548	53	.	.	PUNCT
easat-9472	549	1	57	57	NUM
easat-9472	549	2	-	-	SYM
easat-9472	549	3	80	80	NUM
easat-9472	549	4	,	,	PUNCT
easat-9472	549	5	2008	2008	NUM
easat-9472	549	6	.	.	PUNCT
easat-9472	550	1	https://doi.org/10.2753/jec1086-4415120304	https://doi.org/10.2753/jec1086-4415120304	PROPN
easat-9472	551	1	[	[	X
easat-9472	551	2	77	77	NUM
easat-9472	551	3	]	]	X
easat-9472	551	4	c.	c.	PROPN
easat-9472	551	5	flavián	flavián	PROPN
easat-9472	551	6	,	,	PUNCT
easat-9472	551	7	m.	m.	NOUN
easat-9472	551	8	guinalíu	guinalíu	NOUN
easat-9472	551	9	,	,	PUNCT
easat-9472	551	10	and	and	CCONJ
easat-9472	551	11	r.	r.	PROPN
easat-9472	551	12	gurrea	gurrea	PROPN
easat-9472	551	13	,	,	PUNCT
easat-9472	551	14	"	"	PUNCT
easat-9472	551	15	the	the	DET
easat-9472	551	16	role	role	NOUN
easat-9472	551	17	played	play	VERB
easat-9472	551	18	by	by	ADP
easat-9472	551	19	perceived	perceive	VERB
easat-9472	551	20	usability	usability	NOUN
easat-9472	551	21	,	,	PUNCT
easat-9472	551	22	satisfaction	satisfaction	NOUN
easat-9472	551	23	and	and	CCONJ
easat-9472	551	24	consumer	consumer	NOUN
easat-9472	551	25	trust	trust	NOUN
easat-9472	551	26	on	on	ADP
easat-9472	551	27	website	website	NOUN
easat-9472	551	28	loyalty	loyalty	NOUN
easat-9472	551	29	,	,	PUNCT
easat-9472	551	30	"	"	PUNCT
easat-9472	551	31	information	information	NOUN
easat-9472	551	32	&	&	CCONJ
easat-9472	551	33	management	management	NOUN
easat-9472	551	34	,	,	PUNCT
easat-9472	551	35	vol	vol	NOUN
easat-9472	551	36	.	.	PROPN
easat-9472	551	37	43	43	NUM
easat-9472	551	38	,	,	PUNCT
easat-9472	551	39	no	no	INTJ
easat-9472	551	40	.	.	NOUN
easat-9472	551	41	1	1	NUM
easat-9472	551	42	,	,	PUNCT
easat-9472	551	43	pp	pp	ADJ
easat-9472	551	44	.	.	PUNCT
easat-9472	552	1	1	1	NUM
easat-9472	552	2	-	-	SYM
easat-9472	552	3	14	14	NUM
easat-9472	552	4	,	,	PUNCT
easat-9472	552	5	2006	2006	NUM
easat-9472	552	6	.	.	PUNCT
easat-9472	553	1	https://doi.org/10.1016/j.im.2005.01.002	https://doi.org/10.1016/j.im.2005.01.002	NOUN
easat-9472	553	2	[	[	X
easat-9472	553	3	78	78	NUM
easat-9472	553	4	]	]	PUNCT
easat-9472	553	5	a.	a.	NOUN
easat-9472	553	6	j.	j.	PROPN
easat-9472	553	7	holte	holte	PROPN
easat-9472	553	8	and	and	CCONJ
easat-9472	553	9	f.	f.	PROPN
easat-9472	553	10	r.	r.	PROPN
easat-9472	553	11	ferraro	ferraro	PROPN
easat-9472	553	12	,	,	PUNCT
easat-9472	553	13	"	"	PUNCT
easat-9472	553	14	anxious	anxious	ADJ
easat-9472	553	15	,	,	PUNCT
easat-9472	553	16	bored	bored	ADJ
easat-9472	553	17	,	,	PUNCT
easat-9472	553	18	and	and	CCONJ
easat-9472	553	19	(	(	PUNCT
easat-9472	553	20	maybe	maybe	ADV
easat-9472	553	21	)	)	PUNCT
easat-9472	553	22	missing	miss	VERB
easat-9472	553	23	out	out	ADP
easat-9472	553	24	:	:	PUNCT
easat-9472	553	25	evaluation	evaluation	NOUN
easat-9472	553	26	of	of	ADP
easat-9472	553	27	anxiety	anxiety	NOUN
easat-9472	553	28	attachment	attachment	NOUN
easat-9472	553	29	,	,	PUNCT
easat-9472	553	30	boredom	boredom	NOUN
easat-9472	553	31	proneness	proneness	NOUN
easat-9472	553	32	,	,	PUNCT
easat-9472	553	33	and	and	CCONJ
easat-9472	553	34	fear	fear	NOUN
easat-9472	553	35	of	of	ADP
easat-9472	553	36	missing	miss	VERB
easat-9472	553	37	out	out	ADP
easat-9472	553	38	(	(	PUNCT
easat-9472	553	39	fomo	fomo	NOUN
easat-9472	553	40	)	)	PUNCT
easat-9472	553	41	,	,	PUNCT
easat-9472	553	42	"	"	PUNCT
easat-9472	553	43	computers	computer	NOUN
easat-9472	553	44	in	in	ADP
easat-9472	553	45	human	human	ADJ
easat-9472	553	46	behavior	behavior	NOUN
easat-9472	553	47	,	,	PUNCT
easat-9472	553	48	vol	vol	NOUN
easat-9472	553	49	.	.	PROPN
easat-9472	553	50	112	112	NUM
easat-9472	553	51	,	,	PUNCT
easat-9472	553	52	p.	p.	NOUN
easat-9472	553	53	106465	106465	NUM
easat-9472	553	54	,	,	PUNCT
easat-9472	553	55	2020	2020	NUM
easat-9472	553	56	.	.	PUNCT
easat-9472	554	1	https://doi.org/10.1016/j.chb.2020.106465	https://doi.org/10.1016/j.chb.2020.106465	PUNCT
easat-9472	555	1	[	[	X
easat-9472	555	2	79	79	NUM
easat-9472	555	3	]	]	X
easat-9472	555	4	e.	e.	PROPN
easat-9472	555	5	wegmann	wegmann	PROPN
easat-9472	555	6	and	and	CCONJ
easat-9472	555	7	m.	m.	NOUN
easat-9472	555	8	brand	brand	NOUN
easat-9472	555	9	,	,	PUNCT
easat-9472	555	10	"	"	PUNCT
easat-9472	555	11	a	a	DET
easat-9472	555	12	narrative	narrative	ADJ
easat-9472	555	13	overview	overview	NOUN
easat-9472	555	14	about	about	ADP
easat-9472	555	15	psychosocial	psychosocial	ADJ
easat-9472	555	16	characteristics	characteristic	NOUN
easat-9472	555	17	as	as	ADP
easat-9472	555	18	risk	risk	NOUN
easat-9472	555	19	factors	factor	NOUN
easat-9472	555	20	of	of	ADP
easat-9472	555	21	a	a	DET
easat-9472	555	22	problematic	problematic	ADJ
easat-9472	555	23	social	social	ADJ
easat-9472	555	24	networks	network	NOUN
easat-9472	555	25	use	use	VERB
easat-9472	555	26	,	,	PUNCT
easat-9472	555	27	"	"	PUNCT
easat-9472	555	28	current	current	ADJ
easat-9472	555	29	addiction	addiction	NOUN
easat-9472	555	30	reports	report	NOUN
easat-9472	555	31	,	,	PUNCT
easat-9472	555	32	vol	vol	NOUN
easat-9472	555	33	.	.	PROPN
easat-9472	555	34	6	6	NUM
easat-9472	555	35	,	,	PUNCT
easat-9472	555	36	no	no	INTJ
easat-9472	555	37	.	.	NOUN
easat-9472	555	38	4	4	NUM
easat-9472	555	39	,	,	PUNCT
easat-9472	555	40	pp	pp	ADJ
easat-9472	555	41	.	.	PUNCT
easat-9472	555	42	402	402	NUM
easat-9472	555	43	-	-	SYM
easat-9472	555	44	409	409	NUM
easat-9472	555	45	,	,	PUNCT
easat-9472	555	46	2019	2019	NUM
easat-9472	555	47	.	.	PUNCT
easat-9472	556	1	https://doi.org/10.1007/s40429-01900286-8	https://doi.org/10.1007/s40429-01900286-8	PROPN
easat-9472	557	1	[	[	X
easat-9472	557	2	80	80	NUM
easat-9472	557	3	]	]	X
easat-9472	557	4	f.	f.	PROPN
easat-9472	557	5	greco	greco	PROPN
easat-9472	557	6	and	and	CCONJ
easat-9472	557	7	a.	a.	PROPN
easat-9472	557	8	polli	polli	PROPN
easat-9472	557	9	,	,	PUNCT
easat-9472	557	10	"	"	PUNCT
easat-9472	557	11	emotional	emotional	ADJ
easat-9472	557	12	text	text	NOUN
easat-9472	557	13	mining	mining	NOUN
easat-9472	557	14	:	:	PUNCT
easat-9472	557	15	customer	customer	NOUN
easat-9472	557	16	profiling	profiling	NOUN
easat-9472	557	17	in	in	ADP
easat-9472	557	18	brand	brand	NOUN
easat-9472	557	19	management	management	NOUN
easat-9472	557	20	,	,	PUNCT
easat-9472	557	21	"	"	PUNCT
easat-9472	557	22	international	international	ADJ
easat-9472	557	23	journal	journal	NOUN
easat-9472	557	24	of	of	ADP
easat-9472	557	25	information	information	NOUN
easat-9472	557	26	management	management	NOUN
easat-9472	557	27	,	,	PUNCT
easat-9472	557	28	vol	vol	NOUN
easat-9472	557	29	.	.	PROPN
easat-9472	557	30	51	51	NUM
easat-9472	557	31	,	,	PUNCT
easat-9472	557	32	p.	p.	NOUN
easat-9472	557	33	101934	101934	NUM
easat-9472	557	34	,	,	PUNCT
easat-9472	557	35	2020	2020	NUM
easat-9472	557	36	.	.	PUNCT
easat-9472	558	1	https://doi.org/10.1016/j.ijinfomgt.2019.04.007	https://doi.org/10.1016/j.ijinfomgt.2019.04.007	NOUN
easat-9472	558	2	[	[	X
easat-9472	558	3	81	81	NUM
easat-9472	558	4	]	]	PUNCT
easat-9472	558	5	j.	j.	PROPN
easat-9472	558	6	a.	a.	PROPN
easat-9472	558	7	flecha	flecha	PROPN
easat-9472	558	8	ortiz	ortiz	PROPN
easat-9472	558	9	,	,	PUNCT
easat-9472	558	10	m.	m.	PROPN
easat-9472	558	11	santos	santos	PROPN
easat-9472	558	12	corrada	corrada	PROPN
easat-9472	558	13	,	,	PUNCT
easat-9472	558	14	s.	s.	PROPN
easat-9472	558	15	perez	perez	PROPN
easat-9472	558	16	,	,	PUNCT
easat-9472	558	17	v.	v.	ADP
easat-9472	558	18	dones	done	NOUN
easat-9472	558	19	,	,	PUNCT
easat-9472	558	20	and	and	CCONJ
easat-9472	558	21	l.	l.	PROPN
easat-9472	558	22	h.	h.	PROPN
easat-9472	558	23	rodriguez	rodriguez	PROPN
easat-9472	558	24	,	,	PUNCT
easat-9472	558	25	"	"	PUNCT
easat-9472	558	26	exploring	explore	VERB
easat-9472	558	27	the	the	DET
easat-9472	558	28	influence	influence	NOUN
easat-9472	558	29	of	of	ADP
easat-9472	558	30	uncontrolled	uncontrolled	ADJ
easat-9472	558	31	social	social	ADJ
easat-9472	558	32	media	medium	NOUN
easat-9472	558	33	use	use	NOUN
easat-9472	558	34	,	,	PUNCT
easat-9472	558	35	fear	fear	NOUN
easat-9472	558	36	of	of	ADP
easat-9472	558	37	missing	miss	VERB
easat-9472	558	38	out	out	ADP
easat-9472	558	39	,	,	PUNCT
easat-9472	558	40	fear	fear	NOUN
easat-9472	558	41	of	of	ADP
easat-9472	558	42	better	well	ADJ
easat-9472	558	43	options	option	NOUN
easat-9472	558	44	,	,	PUNCT
easat-9472	558	45	and	and	CCONJ
easat-9472	558	46	fear	fear	NOUN
easat-9472	558	47	of	of	ADP
easat-9472	558	48	doing	do	VERB
easat-9472	558	49	anything	anything	PRON
easat-9472	558	50	on	on	ADP
easat-9472	558	51	consumer	consumer	NOUN
easat-9472	558	52	purchase	purchase	NOUN
easat-9472	558	53	intent	intent	NOUN
easat-9472	558	54	,	,	PUNCT
easat-9472	558	55	"	"	PUNCT
easat-9472	558	56	international	international	ADJ
easat-9472	558	57	journal	journal	NOUN
easat-9472	558	58	of	of	ADP
easat-9472	558	59	consumer	consumer	NOUN
easat-9472	558	60	studies	study	NOUN
easat-9472	558	61	,	,	PUNCT
easat-9472	558	62	vol	vol	NOUN
easat-9472	558	63	.	.	PROPN
easat-9472	558	64	48	48	NUM
easat-9472	558	65	,	,	PUNCT
easat-9472	558	66	no	no	INTJ
easat-9472	558	67	.	.	NOUN
easat-9472	558	68	1	1	NUM
easat-9472	558	69	,	,	PUNCT
easat-9472	558	70	p.	p.	NOUN
easat-9472	558	71	e12990	e12990	NOUN
easat-9472	558	72	,	,	PUNCT
easat-9472	558	73	2024	2024	NUM
easat-9472	558	74	.	.	PUNCT
easat-9472	559	1	[	[	X
easat-9472	559	2	82	82	NUM
easat-9472	559	3	]	]	X
easat-9472	559	4	e.	e.	PROPN
easat-9472	559	5	a.	a.	PROPN
easat-9472	559	6	freudmann	freudmann	PROPN
easat-9472	559	7	and	and	CCONJ
easat-9472	559	8	y.	y.	PROPN
easat-9472	559	9	bakamitsos	bakamitsos	PROPN
easat-9472	559	10	,	,	PUNCT
easat-9472	559	11	"	"	PUNCT
easat-9472	559	12	the	the	DET
easat-9472	559	13	role	role	NOUN
easat-9472	559	14	of	of	ADP
easat-9472	559	15	gamification	gamification	NOUN
easat-9472	559	16	in	in	ADP
easat-9472	559	17	non	non	ADJ
easat-9472	559	18	-	-	ADJ
easat-9472	559	19	profit	profit	ADJ
easat-9472	559	20	marketing	marketing	NOUN
easat-9472	559	21	:	:	PUNCT
easat-9472	559	22	an	an	DET
easat-9472	559	23	information	information	NOUN
easat-9472	559	24	processing	processing	NOUN
easat-9472	559	25	account	account	NOUN
easat-9472	559	26	,	,	PUNCT
easat-9472	559	27	"	"	PUNCT
easat-9472	559	28	procedia	procedia	X
easat-9472	559	29	social	social	ADJ
easat-9472	559	30	and	and	CCONJ
easat-9472	559	31	behavioral	behavioral	ADJ
easat-9472	559	32	sciences	science	NOUN
easat-9472	559	33	,	,	PUNCT
easat-9472	559	34	vol	vol	NOUN
easat-9472	559	35	.	.	NOUN
easat-9472	559	36	148	148	NUM
easat-9472	559	37	,	,	PUNCT
easat-9472	559	38	pp	pp	ADJ
easat-9472	559	39	.	.	PUNCT
easat-9472	560	1	567	567	NUM
easat-9472	560	2	-	-	SYM
easat-9472	560	3	572	572	NUM
easat-9472	560	4	,	,	PUNCT
easat-9472	560	5	2014	2014	NUM
easat-9472	560	6	.	.	PUNCT
easat-9472	561	1	https://doi.org/10.1016/j.sbspro.2014.07.081	https://doi.org/10.1016/j.sbspro.2014.07.081	NOUN
easat-9472	561	2	[	[	X
easat-9472	561	3	83	83	NUM
easat-9472	561	4	]	]	X
easat-9472	561	5	e.	e.	PROPN
easat-9472	561	6	m.	m.	PROPN
easat-9472	561	7	rocha	rocha	PROPN
easat-9472	561	8	,	,	PUNCT
easat-9472	561	9	g.	g.	PROPN
easat-9472	561	10	m.	m.	PROPN
easat-9472	561	11	pereira	pereira	PROPN
easat-9472	561	12	,	,	PUNCT
easat-9472	561	13	and	and	CCONJ
easat-9472	561	14	d.	d.	PROPN
easat-9472	561	15	a.	a.	PROPN
easat-9472	561	16	d.	d.	PROPN
easat-9472	561	17	j.	j.	PROPN
easat-9472	561	18	pacheco	pacheco	PROPN
easat-9472	561	19	,	,	PUNCT
easat-9472	561	20	"	"	PUNCT
easat-9472	561	21	the	the	DET
easat-9472	561	22	role	role	NOUN
easat-9472	561	23	of	of	ADP
easat-9472	561	24	the	the	DET
easat-9472	561	25	predictive	predictive	ADJ
easat-9472	561	26	gamification	gamification	NOUN
easat-9472	561	27	to	to	PART
easat-9472	561	28	increase	increase	VERB
easat-9472	561	29	the	the	DET
easat-9472	561	30	sales	sale	NOUN
easat-9472	561	31	performance	performance	NOUN
easat-9472	561	32	:	:	PUNCT
easat-9472	561	33	a	a	DET
easat-9472	561	34	novel	novel	ADJ
easat-9472	561	35	business	business	NOUN
easat-9472	561	36	approach	approach	NOUN
easat-9472	561	37	,	,	PUNCT
easat-9472	561	38	"	"	PUNCT
easat-9472	561	39	journal	journal	NOUN
easat-9472	561	40	of	of	ADP
easat-9472	561	41	business	business	PROPN
easat-9472	561	42	&	&	CCONJ
easat-9472	561	43	industrial	industrial	ADJ
easat-9472	561	44	marketing	marketing	NOUN
easat-9472	561	45	,	,	PUNCT
easat-9472	561	46	vol	vol	NOUN
easat-9472	561	47	.	.	PROPN
easat-9472	561	48	35	35	NUM
easat-9472	561	49	,	,	PUNCT
easat-9472	561	50	no	no	INTJ
easat-9472	561	51	.	.	NOUN
easat-9472	561	52	5	5	NUM
easat-9472	561	53	,	,	PUNCT
easat-9472	561	54	pp	pp	ADJ
easat-9472	561	55	.	.	PUNCT
easat-9472	562	1	817	817	NUM
easat-9472	562	2	-	-	SYM
easat-9472	562	3	833	833	NUM
easat-9472	562	4	,	,	PUNCT
easat-9472	562	5	2019	2019	NUM
easat-9472	562	6	.	.	PUNCT
easat-9472	563	1	https://doi.org/10.1108/jbim-01-2019-0005	https://doi.org/10.1108/jbim-01-2019-0005	PROPN
easat-9472	564	1	[	[	X
easat-9472	564	2	84	84	NUM
easat-9472	564	3	]	]	X
easat-9472	564	4	h.	h.	PROPN
easat-9472	564	5	nobre	nobre	PROPN
easat-9472	564	6	and	and	CCONJ
easat-9472	564	7	a.	a.	PROPN
easat-9472	564	8	ferreira	ferreira	PROPN
easat-9472	564	9	,	,	PUNCT
easat-9472	564	10	"	"	PUNCT
easat-9472	564	11	gamification	gamification	NOUN
easat-9472	564	12	as	as	ADP
easat-9472	564	13	a	a	DET
easat-9472	564	14	platform	platform	NOUN
easat-9472	564	15	for	for	ADP
easat-9472	564	16	brand	brand	NOUN
easat-9472	564	17	co	co	NOUN
easat-9472	564	18	-	-	NOUN
easat-9472	564	19	creation	creation	NOUN
easat-9472	564	20	experiences	experience	NOUN
easat-9472	564	21	,	,	PUNCT
easat-9472	564	22	"	"	PUNCT
easat-9472	564	23	journal	journal	NOUN
easat-9472	564	24	of	of	ADP
easat-9472	564	25	brand	brand	PROPN
easat-9472	564	26	management	management	NOUN
easat-9472	564	27	,	,	PUNCT
easat-9472	564	28	vol	vol	NOUN
easat-9472	564	29	.	.	PROPN
easat-9472	564	30	24	24	NUM
easat-9472	564	31	,	,	PUNCT
easat-9472	564	32	no	no	INTJ
easat-9472	564	33	.	.	NOUN
easat-9472	564	34	4	4	NUM
easat-9472	564	35	,	,	PUNCT
easat-9472	564	36	pp	pp	ADJ
easat-9472	564	37	.	.	PUNCT
easat-9472	565	1	349	349	NUM
easat-9472	565	2	-	-	SYM
easat-9472	565	3	361	361	NUM
easat-9472	565	4	,	,	PUNCT
easat-9472	565	5	2017	2017	NUM
easat-9472	565	6	.	.	PUNCT
easat-9472	566	1	https://doi.org/10.1057/s41262-017-0055-3	https://doi.org/10.1057/s41262-017-0055-3	X
easat-9472	567	1	[	[	X
easat-9472	567	2	85	85	NUM
easat-9472	567	3	]	]	X
easat-9472	567	4	g.	g.	PROPN
easat-9472	567	5	l.	l.	PROPN
easat-9472	567	6	polites	polites	PROPN
easat-9472	567	7	,	,	PUNCT
easat-9472	567	8	c.	c.	PROPN
easat-9472	567	9	k.	k.	PROPN
easat-9472	567	10	williams	williams	PROPN
easat-9472	567	11	,	,	PUNCT
easat-9472	567	12	e.	e.	PROPN
easat-9472	567	13	karahanna	karahanna	PROPN
easat-9472	567	14	,	,	PUNCT
easat-9472	567	15	and	and	CCONJ
easat-9472	567	16	l.	l.	PROPN
easat-9472	567	17	seligman	seligman	PROPN
easat-9472	567	18	,	,	PUNCT
easat-9472	567	19	"	"	PUNCT
easat-9472	567	20	a	a	DET
easat-9472	567	21	theoretical	theoretical	ADJ
easat-9472	567	22	framework	framework	NOUN
easat-9472	567	23	for	for	ADP
easat-9472	567	24	consumer	consumer	NOUN
easat-9472	567	25	e	e	NOUN
easat-9472	567	26	-	-	NOUN
easat-9472	567	27	satisfaction	satisfaction	NOUN
easat-9472	567	28	and	and	CCONJ
easat-9472	567	29	site	site	NOUN
easat-9472	567	30	stickiness	stickiness	NOUN
easat-9472	567	31	:	:	PUNCT
easat-9472	567	32	an	an	DET
easat-9472	567	33	evaluation	evaluation	NOUN
easat-9472	567	34	in	in	ADP
easat-9472	567	35	the	the	DET
easat-9472	567	36	context	context	NOUN
easat-9472	567	37	of	of	ADP
easat-9472	567	38	online	online	ADJ
easat-9472	567	39	hotel	hotel	NOUN
easat-9472	567	40	reservations	reservation	NOUN
easat-9472	567	41	,	,	PUNCT
easat-9472	567	42	"	"	PUNCT
easat-9472	567	43	journal	journal	NOUN
easat-9472	567	44	of	of	ADP
easat-9472	567	45	organizational	organizational	ADJ
easat-9472	567	46	computing	computing	NOUN
easat-9472	567	47	and	and	CCONJ
easat-9472	567	48	electronic	electronic	ADJ
easat-9472	567	49	commerce	commerce	NOUN
easat-9472	567	50	,	,	PUNCT
easat-9472	567	51	vol	vol	NOUN
easat-9472	567	52	.	.	PROPN
easat-9472	567	53	22	22	NUM
easat-9472	567	54	,	,	PUNCT
easat-9472	567	55	no	no	INTJ
easat-9472	567	56	.	.	NOUN
easat-9472	567	57	1	1	NUM
easat-9472	567	58	,	,	PUNCT
easat-9472	567	59	pp	pp	ADJ
easat-9472	567	60	.	.	PUNCT
easat-9472	568	1	1	1	NUM
easat-9472	568	2	-	-	SYM
easat-9472	568	3	37	37	NUM
easat-9472	568	4	,	,	PUNCT
easat-9472	568	5	2012	2012	NUM
easat-9472	568	6	.	.	PUNCT
easat-9472	569	1	https://doi.org/10.1080/10919392.2012.642242	https://doi.org/10.1080/10919392.2012.642242	NOUN
easat-9472	569	2	https://doi.org/10.1016/j.ijinfomgt.2018.12.002	https://doi.org/10.1016/j.ijinfomgt.2018.12.002	NOUN
easat-9472	569	3	https://doi.org/10.1016/j.chb.2017.03.066	https://doi.org/10.1016/j.chb.2017.03.066	NOUN
easat-9472	569	4	https://doi.org/10.1108/ejm-12-2016-0892	https://doi.org/10.1108/ejm-12-2016-0892	NOUN
easat-9472	569	5	https://doi.org/10.1080/10618600.2012.687493	https://doi.org/10.1080/10618600.2012.687493	PROPN
easat-9472	569	6	https://doi.org/10.1146/annurev.so.02.080176.000543	https://doi.org/10.1146/annurev.so.02.080176.000543	VERB
easat-9472	569	7	https://doi.org/10.2307/3150980	https://doi.org/10.2307/3150980	DET
easat-9472	569	8	https://doi.org/10.1037/0033-2909.103.3.411	https://doi.org/10.1037/0033-2909.103.3.411	NOUN
easat-9472	569	9	https://doi.org/10.1108/09593841111109431	https://doi.org/10.1108/09593841111109431	NOUN
easat-9472	569	10	https://doi.org/10.1108/bfj-03-2018-0203	https://doi.org/10.1108/bfj-03-2018-0203	VERB
easat-9472	569	11	https://doi.org/10.2753/jec1086-4415120304	https://doi.org/10.2753/jec1086-4415120304	PROPN
easat-9472	569	12	https://doi.org/10.1016/j.im.2005.01.002	https://doi.org/10.1016/j.im.2005.01.002	VERB
easat-9472	569	13	https://doi.org/10.1016/j.chb.2020.106465	https://doi.org/10.1016/j.chb.2020.106465	PROPN
easat-9472	569	14	https://doi.org/10.1007/s40429-019-00286-8	https://doi.org/10.1007/s40429-019-00286-8	NUM
easat-9472	569	15	https://doi.org/10.1007/s40429-019-00286-8	https://doi.org/10.1007/s40429-019-00286-8	NUM
easat-9472	570	1	https://doi.org/10.1016/j.ijinfomgt.2019.04.007	https://doi.org/10.1016/j.ijinfomgt.2019.04.007	NOUN
easat-9472	570	2	https://doi.org/10.1016/j.sbspro.2014.07.081	https://doi.org/10.1016/j.sbspro.2014.07.081	PROPN
easat-9472	570	3	https://doi.org/10.1108/jbim-01-2019-0005	https://doi.org/10.1108/jbim-01-2019-0005	PROPN
easat-9472	570	4	https://doi.org/10.1057/s41262-017-0055-3	https://doi.org/10.1057/s41262-017-0055-3	PROPN
easat-9472	570	5	https://doi.org/10.1080/10919392.2012.642242	https://doi.org/10.1080/10919392.2012.642242	PUNCT