id	sid	tid	token	lemma	pos
easat-9496	1	1	edelweiss	edelweiss	PROPN
easat-9496	1	2	applied	apply	VERB
easat-9496	1	3	science	science	NOUN
easat-9496	1	4	and	and	CCONJ
easat-9496	1	5	technology	technology	NOUN
easat-9496	1	6	issn	issn	PROPN
easat-9496	1	7	:	:	PUNCT
easat-9496	1	8	2576	2576	NUM
easat-9496	1	9	-	-	SYM
easat-9496	1	10	8484	8484	NUM
easat-9496	1	11	vol	vol	NOUN
easat-9496	1	12	.	.	PROPN
easat-9496	2	1	9	9	NUM
easat-9496	2	2	,	,	PUNCT
easat-9496	2	3	no	no	INTJ
easat-9496	2	4	.	.	NOUN
easat-9496	2	5	8	8	NUM
easat-9496	2	6	,	,	PUNCT
easat-9496	2	7	925	925	NUM
easat-9496	2	8	-	-	SYM
easat-9496	2	9	939	939	NUM
easat-9496	2	10	2025	2025	NUM
easat-9496	2	11	publisher	publisher	NOUN
easat-9496	2	12	:	:	PUNCT
easat-9496	2	13	learning	learn	VERB
easat-9496	2	14	gate	gate	NOUN
easat-9496	2	15	doi	doi	PROPN
easat-9496	2	16	:	:	PUNCT
easat-9496	2	17	10.55214/2576	10.55214/2576	NUM
easat-9496	2	18	-	-	PUNCT
easat-9496	2	19	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	2	20	©	©	PROPN
easat-9496	2	21	2025	2025	NUM
easat-9496	2	22	by	by	ADP
easat-9496	2	23	the	the	DET
easat-9496	2	24	authors	author	NOUN
easat-9496	2	25	;	;	PUNCT
easat-9496	2	26	licensee	licensee	PROPN
easat-9496	2	27	learning	learning	NOUN
easat-9496	2	28	gate	gate	NOUN
easat-9496	3	1	©	©	PROPN
easat-9496	3	2	2025	2025	NUM
easat-9496	3	3	by	by	ADP
easat-9496	3	4	the	the	DET
easat-9496	3	5	authors	author	NOUN
easat-9496	3	6	;	;	PUNCT
easat-9496	3	7	licensee	licensee	PROPN
easat-9496	3	8	learning	learning	NOUN
easat-9496	3	9	gate	gate	NOUN
easat-9496	3	10	history	history	NOUN
easat-9496	3	11	:	:	PUNCT
easat-9496	3	12	received	receive	VERB
easat-9496	3	13	:	:	PUNCT
easat-9496	3	14	13	13	NUM
easat-9496	3	15	june	june	PROPN
easat-9496	3	16	2025	2025	NUM
easat-9496	3	17	;	;	PUNCT
easat-9496	3	18	revised	revise	VERB
easat-9496	3	19	:	:	PUNCT
easat-9496	3	20	13	13	NUM
easat-9496	3	21	june	june	PROPN
easat-9496	3	22	2025	2025	NUM
easat-9496	3	23	;	;	PUNCT
easat-9496	3	24	accepted	accept	VERB
easat-9496	3	25	:	:	PUNCT
easat-9496	3	26	17	17	NUM
easat-9496	3	27	june	june	PROPN
easat-9496	3	28	2025	2025	NUM
easat-9496	3	29	;	;	PUNCT
easat-9496	3	30	published	publish	VERB
easat-9496	3	31	:	:	PUNCT
easat-9496	3	32	16	16	NUM
easat-9496	3	33	august	august	PROPN
easat-9496	3	34	2025	2025	NUM
easat-9496	3	35	*	*	PUNCT
easat-9496	3	36	correspondence	correspondence	NOUN
easat-9496	3	37	:	:	PUNCT
easat-9496	3	38	ernyroesminingsih@unesa.ac.id	ernyroesminingsih@unesa.ac.id	PROPN
easat-9496	3	39	adaptive	adaptive	ADJ
easat-9496	3	40	social	social	ADJ
easat-9496	3	41	media	medium	NOUN
easat-9496	3	42	management	management	NOUN
easat-9496	3	43	for	for	ADP
easat-9496	3	44	higher	high	ADJ
easat-9496	3	45	education	education	NOUN
easat-9496	3	46	image	image	NOUN
easat-9496	3	47	transformation	transformation	NOUN
easat-9496	3	48	h.	h.	PROPN
easat-9496	3	49	r.	r.	PROPN
easat-9496	3	50	prabayanti1	prabayanti1	PROPN
easat-9496	3	51	,	,	PUNCT
easat-9496	3	52	mustaji2	mustaji2	PROPN
easat-9496	3	53	,	,	PUNCT
easat-9496	4	1	e.	e.	PROPN
easat-9496	4	2	roesminingsih3	roesminingsih3	PROPN
easat-9496	4	3	*	*	PROPN
easat-9496	4	4	1universitas	1universitas	NUM
easat-9496	4	5	negeri	negeri	PROPN
easat-9496	4	6	surabaya	surabaya	PROPN
easat-9496	4	7	,	,	PUNCT
easat-9496	4	8	indonesia	indonesia	PROPN
easat-9496	4	9	;	;	PUNCT
easat-9496	4	10	hermaprabayanti@unesa.ac.id	hermaprabayanti@unesa.ac.id	PROPN
easat-9496	4	11	(	(	PUNCT
easat-9496	4	12	h.r.p	h.r.p	NOUN
easat-9496	4	13	.	.	PUNCT
easat-9496	4	14	)	)	PUNCT
easat-9496	5	1	mustaji@unesa.ac.id	mustaji@unesa.ac.id	NOUN
easat-9496	5	2	(	(	PUNCT
easat-9496	5	3	m.	m.	NOUN
easat-9496	5	4	)	)	PUNCT
easat-9496	5	5	ernyroesminingsih@unesa.ac.id	ernyroesminingsih@unesa.ac.id	NOUN
easat-9496	5	6	(	(	PUNCT
easat-9496	5	7	e.r	e.r	PROPN
easat-9496	5	8	.	.	PROPN
easat-9496	5	9	)	)	PUNCT
easat-9496	5	10	.	.	PUNCT
easat-9496	6	1	abstract	abstract	ADJ
easat-9496	6	2	:	:	PUNCT
easat-9496	6	3	communication	communication	NOUN
easat-9496	6	4	within	within	ADP
easat-9496	6	5	educational	educational	ADJ
easat-9496	6	6	institutions	institution	NOUN
easat-9496	6	7	possesses	possess	VERB
easat-9496	6	8	unique	unique	ADJ
easat-9496	6	9	characteristics	characteristic	NOUN
easat-9496	6	10	,	,	PUNCT
easat-9496	6	11	necessitating	necessitate	VERB
easat-9496	6	12	further	further	ADJ
easat-9496	6	13	research	research	NOUN
easat-9496	6	14	to	to	PART
easat-9496	6	15	identify	identify	VERB
easat-9496	6	16	the	the	DET
easat-9496	6	17	most	most	ADV
easat-9496	6	18	suitable	suitable	ADJ
easat-9496	6	19	social	social	ADJ
easat-9496	6	20	media	medium	NOUN
easat-9496	6	21	management	management	NOUN
easat-9496	6	22	(	(	PUNCT
easat-9496	6	23	smm	smm	NOUN
easat-9496	6	24	)	)	PUNCT
easat-9496	6	25	patterns	pattern	NOUN
easat-9496	6	26	.	.	PUNCT
easat-9496	7	1	this	this	DET
easat-9496	7	2	study	study	NOUN
easat-9496	7	3	aims	aim	VERB
easat-9496	7	4	to	to	PART
easat-9496	7	5	develop	develop	VERB
easat-9496	7	6	an	an	DET
easat-9496	7	7	adaptive	adaptive	ADJ
easat-9496	7	8	smm	smm	NOUN
easat-9496	7	9	model	model	NOUN
easat-9496	7	10	at	at	ADP
easat-9496	7	11	unesa	unesa	PROPN
easat-9496	7	12	,	,	PUNCT
easat-9496	7	13	which	which	PRON
easat-9496	7	14	has	have	VERB
easat-9496	7	15	the	the	DET
easat-9496	7	16	potential	potential	NOUN
easat-9496	7	17	to	to	PART
easat-9496	7	18	be	be	AUX
easat-9496	7	19	replicated	replicate	VERB
easat-9496	7	20	by	by	ADP
easat-9496	7	21	other	other	ADJ
easat-9496	7	22	universities	university	NOUN
easat-9496	7	23	.	.	PUNCT
easat-9496	8	1	the	the	DET
easat-9496	8	2	theoretical	theoretical	ADJ
easat-9496	8	3	framework	framework	NOUN
easat-9496	8	4	is	be	AUX
easat-9496	8	5	based	base	VERB
easat-9496	8	6	on	on	ADP
easat-9496	8	7	the	the	DET
easat-9496	8	8	circular	circular	ADJ
easat-9496	8	9	model	model	NOUN
easat-9496	8	10	of	of	ADP
easat-9496	8	11	smm	smm	X
easat-9496	8	12	(	(	PUNCT
easat-9496	8	13	luttrell	luttrell	PROPN
easat-9496	8	14	)	)	PUNCT
easat-9496	8	15	,	,	PUNCT
easat-9496	8	16	emphasizing	emphasize	VERB
easat-9496	8	17	the	the	DET
easat-9496	8	18	cycle	cycle	NOUN
easat-9496	8	19	of	of	ADP
easat-9496	8	20	"	"	PUNCT
easat-9496	8	21	some	some	PRON
easat-9496	8	22	"	"	PUNCT
easat-9496	8	23	and	and	CCONJ
easat-9496	8	24	decentralized	decentralize	VERB
easat-9496	8	25	management	management	NOUN
easat-9496	8	26	principles	principle	NOUN
easat-9496	8	27	(	(	PUNCT
easat-9496	8	28	blanchard	blanchard	NOUN
easat-9496	8	29	)	)	PUNCT
easat-9496	8	30	,	,	PUNCT
easat-9496	8	31	which	which	PRON
easat-9496	8	32	highlight	highlight	VERB
easat-9496	8	33	the	the	DET
easat-9496	8	34	agility	agility	NOUN
easat-9496	8	35	of	of	ADP
easat-9496	8	36	work	work	NOUN
easat-9496	8	37	units	unit	NOUN
easat-9496	8	38	.	.	PUNCT
easat-9496	9	1	additionally	additionally	ADV
easat-9496	9	2	,	,	PUNCT
easat-9496	9	3	classical	classical	ADJ
easat-9496	9	4	management	management	NOUN
easat-9496	9	5	theories	theory	NOUN
easat-9496	9	6	are	be	AUX
easat-9496	9	7	incorporated	incorporate	VERB
easat-9496	9	8	to	to	PART
easat-9496	9	9	support	support	VERB
easat-9496	9	10	the	the	DET
easat-9496	9	11	alignment	alignment	NOUN
easat-9496	9	12	of	of	ADP
easat-9496	9	13	planning	planning	NOUN
easat-9496	9	14	and	and	CCONJ
easat-9496	9	15	control	control	NOUN
easat-9496	9	16	processes	process	NOUN
easat-9496	9	17	.	.	PUNCT
easat-9496	10	1	the	the	DET
easat-9496	10	2	research	research	NOUN
easat-9496	10	3	employs	employ	VERB
easat-9496	10	4	the	the	DET
easat-9496	10	5	addie	addie	PROPN
easat-9496	10	6	model	model	NOUN
easat-9496	10	7	,	,	PUNCT
easat-9496	10	8	utilizing	utilize	VERB
easat-9496	10	9	data	datum	NOUN
easat-9496	10	10	collection	collection	NOUN
easat-9496	10	11	techniques	technique	NOUN
easat-9496	10	12	such	such	ADJ
easat-9496	10	13	as	as	ADP
easat-9496	10	14	in	in	ADP
easat-9496	10	15	-	-	PUNCT
easat-9496	10	16	depth	depth	NOUN
easat-9496	10	17	interviews	interview	NOUN
easat-9496	10	18	,	,	PUNCT
easat-9496	10	19	observations	observation	NOUN
easat-9496	10	20	of	of	ADP
easat-9496	10	21	faculty	faculty	NOUN
easat-9496	10	22	instagram	instagram	PROPN
easat-9496	10	23	accounts	account	NOUN
easat-9496	10	24	,	,	PUNCT
easat-9496	10	25	and	and	CCONJ
easat-9496	10	26	surveys	survey	NOUN
easat-9496	10	27	measuring	measure	VERB
easat-9496	10	28	brand	brand	NOUN
easat-9496	10	29	image	image	NOUN
easat-9496	10	30	perception	perception	NOUN
easat-9496	10	31	among	among	ADP
easat-9496	10	32	400	400	NUM
easat-9496	10	33	students	student	NOUN
easat-9496	10	34	.	.	PUNCT
easat-9496	11	1	the	the	DET
easat-9496	11	2	findings	finding	NOUN
easat-9496	11	3	reveal	reveal	VERB
easat-9496	11	4	that	that	SCONJ
easat-9496	11	5	the	the	DET
easat-9496	11	6	primary	primary	ADJ
easat-9496	11	7	issue	issue	NOUN
easat-9496	11	8	stems	stem	VERB
easat-9496	11	9	from	from	ADP
easat-9496	11	10	the	the	DET
easat-9496	11	11	incompatibility	incompatibility	NOUN
easat-9496	11	12	of	of	ADP
easat-9496	11	13	social	social	ADJ
easat-9496	11	14	media	medium	NOUN
easat-9496	11	15	accounts	account	NOUN
easat-9496	11	16	across	across	ADP
easat-9496	11	17	faculties	faculty	NOUN
easat-9496	11	18	with	with	ADP
easat-9496	11	19	unesa	unesa	PROPN
easat-9496	11	20	's	's	PART
easat-9496	11	21	official	official	ADJ
easat-9496	11	22	account	account	NOUN
easat-9496	11	23	,	,	PUNCT
easat-9496	11	24	leading	lead	VERB
easat-9496	11	25	to	to	ADP
easat-9496	11	26	fragmented	fragmented	ADJ
easat-9496	11	27	institutional	institutional	ADJ
easat-9496	11	28	narratives	narrative	NOUN
easat-9496	11	29	.	.	PUNCT
easat-9496	12	1	to	to	PART
easat-9496	12	2	address	address	VERB
easat-9496	12	3	this	this	PRON
easat-9496	12	4	,	,	PUNCT
easat-9496	12	5	a	a	DET
easat-9496	12	6	solution	solution	NOUN
easat-9496	12	7	named	name	VERB
easat-9496	12	8	"	"	PUNCT
easat-9496	12	9	simpeten	simpeten	NOUN
easat-9496	12	10	"	"	PUNCT
easat-9496	12	11	was	be	AUX
easat-9496	12	12	developed	develop	VERB
easat-9496	12	13	—	—	PUNCT
easat-9496	12	14	a	a	DET
easat-9496	12	15	website	website	NOUN
easat-9496	12	16	-	-	PUNCT
easat-9496	12	17	based	base	VERB
easat-9496	12	18	content	content	NOUN
easat-9496	12	19	submission	submission	NOUN
easat-9496	12	20	management	management	NOUN
easat-9496	12	21	system	system	NOUN
easat-9496	12	22	designed	design	VERB
easat-9496	12	23	to	to	PART
easat-9496	12	24	facilitate	facilitate	VERB
easat-9496	12	25	coordination	coordination	NOUN
easat-9496	12	26	between	between	ADP
easat-9496	12	27	work	work	NOUN
easat-9496	12	28	units	unit	NOUN
easat-9496	12	29	and	and	CCONJ
easat-9496	12	30	the	the	DET
easat-9496	12	31	central	central	ADJ
easat-9496	12	32	public	public	ADJ
easat-9496	12	33	relations	relation	NOUN
easat-9496	12	34	team	team	NOUN
easat-9496	12	35	.	.	PUNCT
easat-9496	13	1	the	the	DET
easat-9496	13	2	results	result	NOUN
easat-9496	13	3	demonstrate	demonstrate	VERB
easat-9496	13	4	that	that	SCONJ
easat-9496	13	5	the	the	DET
easat-9496	13	6	model	model	NOUN
easat-9496	13	7	effectively	effectively	ADV
easat-9496	13	8	enhances	enhance	VERB
easat-9496	13	9	the	the	DET
easat-9496	13	10	consistency	consistency	NOUN
easat-9496	13	11	of	of	ADP
easat-9496	13	12	visual	visual	ADJ
easat-9496	13	13	identity	identity	NOUN
easat-9496	13	14	and	and	CCONJ
easat-9496	13	15	institutional	institutional	ADJ
easat-9496	13	16	narratives	narrative	NOUN
easat-9496	13	17	.	.	PUNCT
easat-9496	14	1	furthermore	furthermore	ADV
easat-9496	14	2	,	,	PUNCT
easat-9496	14	3	it	it	PRON
easat-9496	14	4	is	be	AUX
easat-9496	14	5	deemed	deem	VERB
easat-9496	14	6	suitable	suitable	ADJ
easat-9496	14	7	for	for	ADP
easat-9496	14	8	replication	replication	NOUN
easat-9496	14	9	by	by	ADP
easat-9496	14	10	other	other	ADJ
easat-9496	14	11	campuses	campus	NOUN
easat-9496	14	12	in	in	ADP
easat-9496	14	13	indonesia	indonesia	PROPN
easat-9496	14	14	and	and	CCONJ
easat-9496	14	15	the	the	DET
easat-9496	14	16	southeast	southeast	PROPN
easat-9496	14	17	asia	asia	PROPN
easat-9496	14	18	region	region	PROPN
easat-9496	14	19	to	to	PART
easat-9496	14	20	bolster	bolster	VERB
easat-9496	14	21	institutional	institutional	ADJ
easat-9496	14	22	reputation	reputation	NOUN
easat-9496	14	23	in	in	ADP
easat-9496	14	24	the	the	DET
easat-9496	14	25	digital	digital	ADJ
easat-9496	14	26	era	era	NOUN
easat-9496	14	27	.	.	PUNCT
easat-9496	15	1	this	this	DET
easat-9496	15	2	research	research	NOUN
easat-9496	15	3	underscores	underscore	VERB
easat-9496	15	4	the	the	DET
easat-9496	15	5	importance	importance	NOUN
easat-9496	15	6	of	of	ADP
easat-9496	15	7	integrated	integrate	VERB
easat-9496	15	8	social	social	ADJ
easat-9496	15	9	media	medium	NOUN
easat-9496	15	10	strategies	strategy	NOUN
easat-9496	15	11	and	and	CCONJ
easat-9496	15	12	centralized	centralized	ADJ
easat-9496	15	13	content	content	NOUN
easat-9496	15	14	management	management	NOUN
easat-9496	15	15	to	to	PART
easat-9496	15	16	maintain	maintain	VERB
easat-9496	15	17	a	a	DET
easat-9496	15	18	cohesive	cohesive	ADJ
easat-9496	15	19	institutional	institutional	ADJ
easat-9496	15	20	image	image	NOUN
easat-9496	15	21	across	across	ADP
easat-9496	15	22	multiple	multiple	ADJ
easat-9496	15	23	platforms	platform	NOUN
easat-9496	15	24	and	and	CCONJ
easat-9496	15	25	stakeholders	stakeholder	NOUN
easat-9496	15	26	.	.	PUNCT
easat-9496	16	1	keywords	keyword	NOUN
easat-9496	16	2	:	:	PUNCT
easat-9496	16	3	brand	brand	NOUN
easat-9496	16	4	image	image	NOUN
easat-9496	16	5	,	,	PUNCT
easat-9496	16	6	circular	circular	ADJ
easat-9496	16	7	model	model	NOUN
easat-9496	16	8	of	of	ADP
easat-9496	16	9	some	some	DET
easat-9496	16	10	,	,	PUNCT
easat-9496	16	11	higher	high	ADJ
easat-9496	16	12	education	education	NOUN
easat-9496	16	13	,	,	PUNCT
easat-9496	16	14	social	social	ADJ
easat-9496	16	15	media	medium	NOUN
easat-9496	16	16	management	management	NOUN
easat-9496	16	17	,	,	PUNCT
easat-9496	16	18	unesa	unesa	NOUN
easat-9496	16	19	.	.	PROPN
easat-9496	17	1	1	1	NUM
easat-9496	17	2	.	.	X
easat-9496	17	3	introduction	introduction	NOUN
easat-9496	17	4	the	the	DET
easat-9496	17	5	transformation	transformation	NOUN
easat-9496	17	6	of	of	ADP
easat-9496	17	7	the	the	DET
easat-9496	17	8	digital	digital	ADJ
easat-9496	17	9	era	era	NOUN
easat-9496	17	10	has	have	AUX
easat-9496	17	11	changed	change	VERB
easat-9496	17	12	communication	communication	NOUN
easat-9496	17	13	patterns	pattern	NOUN
easat-9496	17	14	around	around	ADP
easat-9496	17	15	the	the	DET
easat-9496	17	16	world	world	NOUN
easat-9496	17	17	,	,	PUNCT
easat-9496	17	18	including	include	VERB
easat-9496	17	19	among	among	ADP
easat-9496	17	20	millennials	millennial	NOUN
easat-9496	17	21	and	and	CCONJ
easat-9496	17	22	generation	generation	NOUN
easat-9496	17	23	z	z	PROPN
easat-9496	17	24	who	who	PRON
easat-9496	17	25	now	now	ADV
easat-9496	17	26	increasingly	increasingly	ADV
easat-9496	17	27	rely	rely	VERB
easat-9496	17	28	on	on	ADP
easat-9496	17	29	social	social	ADJ
easat-9496	17	30	media	medium	NOUN
easat-9496	17	31	as	as	ADP
easat-9496	17	32	the	the	DET
easat-9496	17	33	main	main	ADJ
easat-9496	17	34	source	source	NOUN
easat-9496	17	35	of	of	ADP
easat-9496	17	36	information	information	NOUN
easat-9496	17	37	,	,	PUNCT
easat-9496	17	38	including	include	VERB
easat-9496	17	39	regarding	regard	VERB
easat-9496	17	40	higher	high	ADJ
easat-9496	17	41	education	education	NOUN
easat-9496	17	42	choices	choice	NOUN
easat-9496	17	43	[	[	X
easat-9496	17	44	1	1	NUM
easat-9496	17	45	]	]	PUNCT
easat-9496	17	46	.	.	PUNCT
easat-9496	18	1	universities	university	NOUN
easat-9496	18	2	around	around	ADP
easat-9496	18	3	the	the	DET
easat-9496	18	4	world	world	NOUN
easat-9496	18	5	,	,	PUNCT
easat-9496	18	6	especially	especially	ADV
easat-9496	18	7	in	in	ADP
easat-9496	18	8	developing	develop	VERB
easat-9496	18	9	countries	country	NOUN
easat-9496	18	10	,	,	PUNCT
easat-9496	18	11	are	be	AUX
easat-9496	18	12	faced	face	VERB
easat-9496	18	13	with	with	ADP
easat-9496	18	14	the	the	DET
easat-9496	18	15	challenge	challenge	NOUN
easat-9496	18	16	of	of	ADP
easat-9496	18	17	adjusting	adjust	VERB
easat-9496	18	18	to	to	ADP
easat-9496	18	19	changes	change	NOUN
easat-9496	18	20	in	in	ADP
easat-9496	18	21	order	order	NOUN
easat-9496	18	22	to	to	PART
easat-9496	18	23	remain	remain	VERB
easat-9496	18	24	relevant	relevant	ADJ
easat-9496	18	25	and	and	CCONJ
easat-9496	18	26	competitive	competitive	ADJ
easat-9496	18	27	.	.	PUNCT
easat-9496	19	1	numerous	numerous	ADJ
easat-9496	19	2	studies	study	NOUN
easat-9496	19	3	confirm	confirm	VERB
easat-9496	19	4	that	that	SCONJ
easat-9496	19	5	strategic	strategic	ADJ
easat-9496	19	6	social	social	ADJ
easat-9496	19	7	media	medium	NOUN
easat-9496	19	8	management	management	NOUN
easat-9496	19	9	not	not	PART
easat-9496	19	10	only	only	ADV
easat-9496	19	11	enhances	enhance	VERB
easat-9496	19	12	an	an	DET
easat-9496	19	13	institution	institution	NOUN
easat-9496	19	14	's	's	PART
easat-9496	19	15	reputation	reputation	NOUN
easat-9496	19	16	,	,	PUNCT
easat-9496	19	17	but	but	CCONJ
easat-9496	19	18	also	also	ADV
easat-9496	19	19	influences	influence	VERB
easat-9496	19	20	prospective	prospective	ADJ
easat-9496	19	21	students	student	NOUN
easat-9496	19	22	'	'	PART
easat-9496	19	23	decisions	decision	NOUN
easat-9496	19	24	in	in	ADP
easat-9496	19	25	choosing	choose	VERB
easat-9496	19	26	an	an	DET
easat-9496	19	27	institution	institution	NOUN
easat-9496	19	28	[	[	X
easat-9496	19	29	2	2	NUM
easat-9496	19	30	,	,	PUNCT
easat-9496	19	31	3	3	NUM
easat-9496	19	32	]	]	PUNCT
easat-9496	19	33	.	.	PUNCT
easat-9496	20	1	indonesia	indonesia	PROPN
easat-9496	20	2	is	be	AUX
easat-9496	20	3	one	one	NUM
easat-9496	20	4	of	of	ADP
easat-9496	20	5	the	the	DET
easat-9496	20	6	developing	develop	VERB
easat-9496	20	7	countries	country	NOUN
easat-9496	20	8	that	that	PRON
easat-9496	20	9	has	have	VERB
easat-9496	20	10	a	a	DET
easat-9496	20	11	large	large	ADJ
easat-9496	20	12	population	population	NOUN
easat-9496	20	13	,	,	PUNCT
easat-9496	20	14	campus	campus	NOUN
easat-9496	20	15	,	,	PUNCT
easat-9496	20	16	and	and	CCONJ
easat-9496	20	17	social	social	ADJ
easat-9496	20	18	media	medium	NOUN
easat-9496	20	19	users	user	NOUN
easat-9496	20	20	.	.	PUNCT
easat-9496	21	1	the	the	PRON
easat-9496	21	2	we	we	PRON
easat-9496	21	3	are	be	AUX
easat-9496	21	4	social	social	ADJ
easat-9496	21	5	report	report	NOUN
easat-9496	21	6	released	release	VERB
easat-9496	21	7	in	in	ADP
easat-9496	21	8	january	january	PROPN
easat-9496	21	9	2025	2025	NUM
easat-9496	21	10	shows	show	VERB
easat-9496	21	11	that	that	SCONJ
easat-9496	21	12	as	as	ADV
easat-9496	21	13	many	many	ADJ
easat-9496	21	14	as	as	ADP
easat-9496	21	15	143	143	NUM
easat-9496	21	16	indonesians	indonesian	NOUN
easat-9496	21	17	are	be	AUX
easat-9496	21	18	recorded	record	VERB
easat-9496	21	19	as	as	ADP
easat-9496	21	20	active	active	ADJ
easat-9496	21	21	on	on	ADP
easat-9496	21	22	social	social	ADJ
easat-9496	21	23	media	medium	NOUN
easat-9496	21	24	.	.	PUNCT
easat-9496	22	1	this	this	DET
easat-9496	22	2	figure	figure	NOUN
easat-9496	22	3	is	be	AUX
easat-9496	22	4	equivalent	equivalent	ADJ
easat-9496	22	5	to	to	ADP
easat-9496	22	6	50.2	50.2	NUM
easat-9496	22	7	%	%	NOUN
easat-9496	22	8	of	of	ADP
easat-9496	22	9	the	the	DET
easat-9496	22	10	total	total	ADJ
easat-9496	22	11	population	population	NOUN
easat-9496	23	1	[	[	X
easat-9496	23	2	4	4	NUM
easat-9496	23	3	]	]	PUNCT
easat-9496	23	4	.	.	PUNCT
easat-9496	24	1	social	social	ADJ
easat-9496	24	2	media	medium	NOUN
easat-9496	24	3	users	user	NOUN
easat-9496	24	4	in	in	ADP
easat-9496	24	5	indonesia	indonesia	PROPN
easat-9496	24	6	utilize	utilize	VERB
easat-9496	24	7	various	various	ADJ
easat-9496	24	8	platforms	platform	NOUN
easat-9496	24	9	on	on	ADP
easat-9496	24	10	the	the	DET
easat-9496	24	11	internet	internet	NOUN
easat-9496	24	12	to	to	PART
easat-9496	24	13	play	play	VERB
easat-9496	24	14	games	game	NOUN
easat-9496	24	15	,	,	PUNCT
easat-9496	24	16	search	search	NOUN
easat-9496	24	17	for	for	ADP
easat-9496	24	18	information	information	NOUN
easat-9496	24	19	,	,	PUNCT
easat-9496	24	20	learn	learn	VERB
easat-9496	24	21	,	,	PUNCT
easat-9496	24	22	and	and	CCONJ
easat-9496	24	23	find	find	VERB
easat-9496	24	24	entertainment	entertainment	NOUN
easat-9496	24	25	[	[	X
easat-9496	24	26	5	5	NUM
easat-9496	24	27	]	]	PUNCT
easat-9496	24	28	.	.	PUNCT
easat-9496	25	1	this	this	DET
easat-9496	25	2	trend	trend	NOUN
easat-9496	25	3	in	in	ADP
easat-9496	25	4	indonesia	indonesia	PROPN
easat-9496	25	5	is	be	AUX
easat-9496	25	6	in	in	ADP
easat-9496	25	7	line	line	NOUN
easat-9496	25	8	with	with	ADP
easat-9496	25	9	many	many	ADJ
easat-9496	25	10	findings	finding	NOUN
easat-9496	25	11	that	that	SCONJ
easat-9496	25	12	social	social	ADJ
easat-9496	25	13	media	medium	NOUN
easat-9496	25	14	users	user	NOUN
easat-9496	25	15	around	around	ADP
easat-9496	25	16	the	the	DET
easat-9496	25	17	world	world	NOUN
easat-9496	25	18	have	have	AUX
easat-9496	25	19	multiple	multiple	ADJ
easat-9496	25	20	functions	function	NOUN
easat-9496	25	21	:	:	PUNCT
easat-9496	25	22	information	information	NOUN
easat-9496	25	23	dissemination	dissemination	NOUN
easat-9496	25	24	and	and	CCONJ
easat-9496	25	25	academic	academic	ADJ
easat-9496	25	26	collaboration	collaboration	NOUN
easat-9496	25	27	platforms	platform	NOUN
easat-9496	25	28	through	through	ADP
easat-9496	25	29	information	information	NOUN
easat-9496	25	30	seeking	seeking	NOUN
easat-9496	25	31	,	,	PUNCT
easat-9496	25	32	information	information	NOUN
easat-9496	25	33	sharing	sharing	NOUN
easat-9496	25	34	,	,	PUNCT
easat-9496	25	35	and	and	CCONJ
easat-9496	25	36	co	co	VERB
easat-9496	25	37	-	-	VERB
easat-9496	25	38	creating	create	VERB
easat-9496	25	39	[	[	X
easat-9496	25	40	6	6	NUM
easat-9496	25	41	]	]	PUNCT
easat-9496	25	42	.	.	PUNCT
easat-9496	26	1	https://orcid.org/0000-0003-2183-0989	https://orcid.org/0000-0003-2183-0989	PROPN
easat-9496	26	2	926	926	NUM
easat-9496	26	3	edelweiss	edelweiss	PROPN
easat-9496	26	4	applied	apply	VERB
easat-9496	26	5	science	science	NOUN
easat-9496	26	6	and	and	CCONJ
easat-9496	26	7	technology	technology	NOUN
easat-9496	26	8	issn	issn	PROPN
easat-9496	26	9	:	:	PUNCT
easat-9496	26	10	2576	2576	NUM
easat-9496	26	11	-	-	SYM
easat-9496	26	12	8484	8484	NUM
easat-9496	26	13	vol	vol	NOUN
easat-9496	26	14	.	.	PROPN
easat-9496	27	1	9	9	NUM
easat-9496	27	2	,	,	PUNCT
easat-9496	27	3	no	no	INTJ
easat-9496	27	4	.	.	NOUN
easat-9496	27	5	8	8	NUM
easat-9496	27	6	:	:	SYM
easat-9496	27	7	925	925	NUM
easat-9496	27	8	-	-	SYM
easat-9496	27	9	939	939	NUM
easat-9496	27	10	,	,	PUNCT
easat-9496	27	11	2025	2025	NUM
easat-9496	27	12	doi	doi	NOUN
easat-9496	27	13	:	:	PUNCT
easat-9496	27	14	10.55214/2576	10.55214/2576	NUM
easat-9496	27	15	-	-	PUNCT
easat-9496	27	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	27	17	©	©	PROPN
easat-9496	27	18	2025	2025	NUM
easat-9496	27	19	by	by	ADP
easat-9496	27	20	the	the	DET
easat-9496	27	21	authors	author	NOUN
easat-9496	27	22	;	;	PUNCT
easat-9496	27	23	licensee	licensee	PROPN
easat-9496	27	24	learning	learning	NOUN
easat-9496	27	25	gate	gate	VERB
easat-9496	27	26	the	the	DET
easat-9496	27	27	urgency	urgency	NOUN
easat-9496	27	28	of	of	ADP
easat-9496	27	29	structured	structured	ADJ
easat-9496	27	30	social	social	ADJ
easat-9496	27	31	media	medium	NOUN
easat-9496	27	32	management	management	NOUN
easat-9496	27	33	is	be	AUX
easat-9496	27	34	heightened	heighten	VERB
easat-9496	27	35	by	by	ADP
easat-9496	27	36	the	the	DET
easat-9496	27	37	changing	change	VERB
easat-9496	27	38	landscape	landscape	NOUN
easat-9496	27	39	of	of	ADP
easat-9496	27	40	global	global	ADJ
easat-9496	27	41	assessments	assessment	NOUN
easat-9496	27	42	of	of	ADP
easat-9496	27	43	university	university	NOUN
easat-9496	27	44	quality	quality	NOUN
easat-9496	27	45	,	,	PUNCT
easat-9496	27	46	such	such	ADJ
easat-9496	27	47	as	as	ADP
easat-9496	27	48	webometrics	webometric	NOUN
easat-9496	27	49	rankings	ranking	NOUN
easat-9496	27	50	that	that	PRON
easat-9496	27	51	now	now	ADV
easat-9496	27	52	make	make	VERB
easat-9496	27	53	digital	digital	ADJ
easat-9496	27	54	presence	presence	NOUN
easat-9496	27	55	and	and	CCONJ
easat-9496	27	56	engagement	engagement	VERB
easat-9496	27	57	important	important	ADJ
easat-9496	27	58	indicators	indicator	NOUN
easat-9496	27	59	[	[	X
easat-9496	27	60	7	7	NUM
easat-9496	27	61	]	]	PUNCT
easat-9496	27	62	.	.	PUNCT
easat-9496	28	1	a	a	DET
easat-9496	28	2	number	number	NOUN
easat-9496	28	3	of	of	ADP
easat-9496	28	4	studies	study	NOUN
easat-9496	28	5	confirm	confirm	VERB
easat-9496	28	6	the	the	DET
easat-9496	28	7	positive	positive	ADJ
easat-9496	28	8	correlation	correlation	NOUN
easat-9496	28	9	between	between	ADP
easat-9496	28	10	effective	effective	ADJ
easat-9496	28	11	social	social	ADJ
easat-9496	28	12	media	medium	NOUN
easat-9496	28	13	management	management	NOUN
easat-9496	28	14	strategies	strategy	NOUN
easat-9496	28	15	and	and	CCONJ
easat-9496	28	16	increased	increase	VERB
easat-9496	28	17	university	university	NOUN
easat-9496	28	18	rankings	ranking	NOUN
easat-9496	28	19	in	in	ADP
easat-9496	28	20	global	global	ADJ
easat-9496	28	21	ranking	ranking	ADJ
easat-9496	28	22	systems	system	NOUN
easat-9496	28	23	[	[	X
easat-9496	28	24	8	8	NUM
easat-9496	28	25	,	,	PUNCT
easat-9496	28	26	9	9	NUM
easat-9496	28	27	]	]	PUNCT
easat-9496	28	28	.	.	PUNCT
easat-9496	29	1	universitas	universitas	PROPN
easat-9496	29	2	negeri	negeri	PROPN
easat-9496	29	3	surabaya	surabaya	PROPN
easat-9496	29	4	(	(	PUNCT
easat-9496	29	5	unesa	unesa	PROPN
easat-9496	29	6	)	)	PUNCT
easat-9496	29	7	as	as	ADP
easat-9496	29	8	a	a	DET
easat-9496	29	9	state	state	NOUN
easat-9496	29	10	university	university	NOUN
easat-9496	29	11	with	with	ADP
easat-9496	29	12	legal	legal	ADJ
easat-9496	29	13	status	status	NOUN
easat-9496	29	14	(	(	PUNCT
easat-9496	29	15	ptn	ptn	NOUN
easat-9496	29	16	-	-	PUNCT
easat-9496	29	17	bh	bh	NOUN
easat-9496	29	18	)	)	PUNCT
easat-9496	29	19	in	in	ADP
easat-9496	29	20	indonesia	indonesia	PROPN
easat-9496	29	21	,	,	PUNCT
easat-9496	29	22	in	in	ADP
easat-9496	29	23	accordance	accordance	NOUN
easat-9496	29	24	with	with	ADP
easat-9496	29	25	pp	pp	ADV
easat-9496	29	26	no	no	INTJ
easat-9496	29	27	.	.	PUNCT
easat-9496	30	1	37/2022	37/2022	NUM
easat-9496	30	2	,	,	PUNCT
easat-9496	30	3	has	have	VERB
easat-9496	30	4	a	a	DET
easat-9496	30	5	big	big	ADJ
easat-9496	30	6	challenge	challenge	NOUN
easat-9496	30	7	to	to	PART
easat-9496	30	8	communicate	communicate	VERB
easat-9496	30	9	the	the	DET
easat-9496	30	10	advantages	advantage	NOUN
easat-9496	30	11	of	of	ADP
easat-9496	30	12	its	its	PRON
easat-9496	30	13	institution	institution	NOUN
easat-9496	30	14	professionally	professionally	ADV
easat-9496	30	15	and	and	CCONJ
easat-9496	30	16	consistently	consistently	ADV
easat-9496	30	17	.	.	PUNCT
easat-9496	31	1	unesa	unesa	PROPN
easat-9496	31	2	,	,	PUNCT
easat-9496	31	3	as	as	ADV
easat-9496	31	4	well	well	ADV
easat-9496	31	5	as	as	ADP
easat-9496	31	6	other	other	ADJ
easat-9496	31	7	campuses	campus	NOUN
easat-9496	31	8	in	in	ADP
easat-9496	31	9	developing	develop	VERB
easat-9496	31	10	countries	country	NOUN
easat-9496	31	11	,	,	PUNCT
easat-9496	31	12	need	need	VERB
easat-9496	31	13	to	to	PART
easat-9496	31	14	create	create	VERB
easat-9496	31	15	and	and	CCONJ
easat-9496	31	16	implement	implement	VERB
easat-9496	31	17	a	a	DET
easat-9496	31	18	more	more	ADV
easat-9496	31	19	structured	structured	ADJ
easat-9496	31	20	digital	digital	ADJ
easat-9496	31	21	communication	communication	NOUN
easat-9496	31	22	strategy	strategy	NOUN
easat-9496	31	23	to	to	PART
easat-9496	31	24	boost	boost	VERB
easat-9496	31	25	visibility	visibility	NOUN
easat-9496	31	26	in	in	ADP
easat-9496	31	27	the	the	DET
easat-9496	31	28	network	network	NOUN
easat-9496	31	29	[	[	X
easat-9496	31	30	10	10	NUM
easat-9496	31	31	]	]	PUNCT
easat-9496	31	32	.	.	PUNCT
easat-9496	32	1	the	the	DET
easat-9496	32	2	decentralized	decentralized	ADJ
easat-9496	32	3	management	management	NOUN
easat-9496	32	4	of	of	ADP
easat-9496	32	5	social	social	ADJ
easat-9496	32	6	media	medium	NOUN
easat-9496	32	7	accounts	account	NOUN
easat-9496	32	8	in	in	ADP
easat-9496	32	9	faculties	faculty	NOUN
easat-9496	32	10	(	(	PUNCT
easat-9496	32	11	or	or	CCONJ
easat-9496	32	12	units	unit	NOUN
easat-9496	32	13	)	)	PUNCT
easat-9496	32	14	causes	cause	VERB
easat-9496	32	15	the	the	DET
easat-9496	32	16	visual	visual	ADJ
easat-9496	32	17	identity	identity	NOUN
easat-9496	32	18	and	and	CCONJ
easat-9496	32	19	institutional	institutional	ADJ
easat-9496	32	20	narrative	narrative	NOUN
easat-9496	32	21	to	to	PART
easat-9496	32	22	be	be	AUX
easat-9496	32	23	inconsistent	inconsistent	ADJ
easat-9496	32	24	,	,	PUNCT
easat-9496	32	25	so	so	SCONJ
easat-9496	32	26	that	that	SCONJ
easat-9496	32	27	the	the	DET
easat-9496	32	28	information	information	NOUN
easat-9496	32	29	presented	present	VERB
easat-9496	32	30	tends	tend	VERB
easat-9496	32	31	to	to	PART
easat-9496	32	32	be	be	AUX
easat-9496	32	33	fragmented	fragment	VERB
easat-9496	32	34	and	and	CCONJ
easat-9496	32	35	less	less	ADV
easat-9496	32	36	effective	effective	ADJ
easat-9496	32	37	in	in	ADP
easat-9496	32	38	building	build	VERB
easat-9496	32	39	the	the	DET
easat-9496	32	40	institution	institution	NOUN
easat-9496	32	41	's	's	PART
easat-9496	32	42	image	image	NOUN
easat-9496	33	1	[	[	X
easat-9496	33	2	11	11	NUM
easat-9496	33	3	]	]	PUNCT
easat-9496	33	4	.	.	PUNCT
easat-9496	34	1	this	this	DET
easat-9496	34	2	phenomenon	phenomenon	NOUN
easat-9496	34	3	is	be	AUX
easat-9496	34	4	prevalent	prevalent	ADJ
easat-9496	34	5	in	in	ADP
easat-9496	34	6	many	many	ADJ
easat-9496	34	7	universities	university	NOUN
easat-9496	34	8	in	in	ADP
easat-9496	34	9	developing	develop	VERB
easat-9496	34	10	countries	country	NOUN
easat-9496	34	11	where	where	SCONJ
easat-9496	34	12	the	the	DET
easat-9496	34	13	limitations	limitation	NOUN
easat-9496	34	14	of	of	ADP
easat-9496	34	15	digital	digital	ADJ
easat-9496	34	16	communication	communication	NOUN
easat-9496	34	17	management	management	NOUN
easat-9496	34	18	systems	system	NOUN
easat-9496	34	19	are	be	AUX
easat-9496	34	20	still	still	ADV
easat-9496	34	21	a	a	DET
easat-9496	34	22	major	major	ADJ
easat-9496	34	23	obstacle	obstacle	NOUN
easat-9496	34	24	[	[	X
easat-9496	34	25	12	12	NUM
easat-9496	34	26	]	]	PUNCT
easat-9496	34	27	.	.	PUNCT
easat-9496	35	1	this	this	DET
easat-9496	35	2	article	article	NOUN
easat-9496	35	3	aims	aim	VERB
easat-9496	35	4	to	to	PART
easat-9496	35	5	develop	develop	VERB
easat-9496	35	6	an	an	DET
easat-9496	35	7	integrated	integrate	VERB
easat-9496	35	8	,	,	PUNCT
easat-9496	35	9	feasible	feasible	ADJ
easat-9496	35	10	,	,	PUNCT
easat-9496	35	11	practical	practical	ADJ
easat-9496	35	12	,	,	PUNCT
easat-9496	35	13	and	and	CCONJ
easat-9496	35	14	adaptive	adaptive	ADJ
easat-9496	35	15	social	social	ADJ
easat-9496	35	16	media	medium	NOUN
easat-9496	35	17	management	management	NOUN
easat-9496	35	18	model	model	NOUN
easat-9496	35	19	,	,	PUNCT
easat-9496	35	20	with	with	ADP
easat-9496	35	21	a	a	DET
easat-9496	35	22	case	case	NOUN
easat-9496	35	23	study	study	NOUN
easat-9496	35	24	at	at	ADP
easat-9496	35	25	unesa	unesa	NOUN
easat-9496	35	26	,	,	PUNCT
easat-9496	35	27	but	but	CCONJ
easat-9496	35	28	designed	design	VERB
easat-9496	35	29	with	with	ADP
easat-9496	35	30	theoretical	theoretical	ADJ
easat-9496	35	31	and	and	CCONJ
easat-9496	35	32	technical	technical	ADJ
easat-9496	35	33	frameworks	framework	NOUN
easat-9496	35	34	that	that	PRON
easat-9496	35	35	allow	allow	VERB
easat-9496	35	36	replication	replication	NOUN
easat-9496	35	37	in	in	ADP
easat-9496	35	38	other	other	ADJ
easat-9496	35	39	tertiary	tertiary	ADJ
easat-9496	35	40	institutions	institution	NOUN
easat-9496	35	41	in	in	ADP
easat-9496	35	42	indonesia	indonesia	PROPN
easat-9496	35	43	,	,	PUNCT
easat-9496	35	44	southeast	southeast	PROPN
easat-9496	35	45	asia	asia	PROPN
easat-9496	35	46	,	,	PUNCT
easat-9496	35	47	or	or	CCONJ
easat-9496	35	48	other	other	ADJ
easat-9496	35	49	developing	develop	VERB
easat-9496	35	50	countries	country	NOUN
easat-9496	35	51	.	.	PUNCT
easat-9496	36	1	by	by	ADP
easat-9496	36	2	combining	combine	VERB
easat-9496	36	3	the	the	DET
easat-9496	36	4	framework	framework	NOUN
easat-9496	36	5	of	of	ADP
easat-9496	36	6	the	the	DET
easat-9496	36	7	circular	circular	ADJ
easat-9496	36	8	model	model	NOUN
easat-9496	36	9	of	of	ADP
easat-9496	36	10	social	social	ADJ
easat-9496	36	11	media	medium	NOUN
easat-9496	36	12	management	management	NOUN
easat-9496	36	13	[	[	X
easat-9496	36	14	13	13	NUM
easat-9496	36	15	]	]	PUNCT
easat-9496	36	16	and	and	CCONJ
easat-9496	36	17	the	the	DET
easat-9496	36	18	principle	principle	NOUN
easat-9496	36	19	of	of	ADP
easat-9496	36	20	decentralization	decentralization	NOUN
easat-9496	36	21	[	[	X
easat-9496	36	22	14	14	NUM
easat-9496	36	23	]	]	PUNCT
easat-9496	36	24	this	this	DET
easat-9496	36	25	article	article	NOUN
easat-9496	36	26	makes	make	VERB
easat-9496	36	27	theoretical	theoretical	ADJ
easat-9496	36	28	and	and	CCONJ
easat-9496	36	29	practical	practical	ADJ
easat-9496	36	30	contributions	contribution	NOUN
easat-9496	36	31	to	to	ADP
easat-9496	36	32	the	the	DET
easat-9496	36	33	development	development	NOUN
easat-9496	36	34	of	of	ADP
easat-9496	36	35	institutional	institutional	ADJ
easat-9496	36	36	digital	digital	ADJ
easat-9496	36	37	communication	communication	NOUN
easat-9496	36	38	management	management	NOUN
easat-9496	36	39	.	.	PUNCT
easat-9496	37	1	this	this	DET
easat-9496	37	2	research	research	NOUN
easat-9496	37	3	is	be	AUX
easat-9496	37	4	motivated	motivate	VERB
easat-9496	37	5	by	by	ADP
easat-9496	37	6	the	the	DET
easat-9496	37	7	need	need	NOUN
easat-9496	37	8	to	to	PART
easat-9496	37	9	strengthen	strengthen	VERB
easat-9496	37	10	the	the	DET
easat-9496	37	11	campus	campus	NOUN
easat-9496	37	12	image	image	NOUN
easat-9496	37	13	through	through	ADP
easat-9496	37	14	optimizing	optimize	VERB
easat-9496	37	15	the	the	DET
easat-9496	37	16	management	management	NOUN
easat-9496	37	17	of	of	ADP
easat-9496	37	18	social	social	ADJ
easat-9496	37	19	media	medium	NOUN
easat-9496	37	20	accounts	account	NOUN
easat-9496	37	21	,	,	PUNCT
easat-9496	37	22	especially	especially	ADV
easat-9496	37	23	instagram	instagram	PROPN
easat-9496	37	24	,	,	PUNCT
easat-9496	37	25	at	at	ADP
easat-9496	37	26	the	the	DET
easat-9496	37	27	faculty	faculty	NOUN
easat-9496	37	28	level	level	NOUN
easat-9496	37	29	.	.	PUNCT
easat-9496	38	1	through	through	ADP
easat-9496	38	2	the	the	DET
easat-9496	38	3	development	development	NOUN
easat-9496	38	4	of	of	ADP
easat-9496	38	5	a	a	DET
easat-9496	38	6	social	social	ADJ
easat-9496	38	7	media	media	NOUN
easat-9496	38	8	management	management	NOUN
easat-9496	38	9	model	model	NOUN
easat-9496	38	10	,	,	PUNCT
easat-9496	38	11	researchers	researcher	NOUN
easat-9496	38	12	will	will	AUX
easat-9496	38	13	help	help	VERB
easat-9496	38	14	public	public	ADJ
easat-9496	38	15	relations	relation	NOUN
easat-9496	38	16	who	who	PRON
easat-9496	38	17	are	be	AUX
easat-9496	38	18	also	also	ADV
easat-9496	38	19	human	human	ADJ
easat-9496	38	20	resources	resource	NOUN
easat-9496	38	21	managing	manage	VERB
easat-9496	38	22	social	social	ADJ
easat-9496	38	23	media	medium	NOUN
easat-9496	38	24	to	to	PART
easat-9496	38	25	be	be	AUX
easat-9496	38	26	more	more	ADV
easat-9496	38	27	practical	practical	ADJ
easat-9496	38	28	and	and	CCONJ
easat-9496	38	29	efficient	efficient	ADJ
easat-9496	38	30	.	.	PUNCT
easat-9496	39	1	talent	talent	NOUN
easat-9496	39	2	management	management	NOUN
easat-9496	39	3	is	be	AUX
easat-9496	39	4	needed	need	VERB
easat-9496	39	5	in	in	ADP
easat-9496	39	6	order	order	NOUN
easat-9496	39	7	to	to	PART
easat-9496	39	8	provide	provide	VERB
easat-9496	39	9	benefits	benefit	NOUN
easat-9496	39	10	for	for	ADP
easat-9496	39	11	the	the	DET
easat-9496	39	12	individual	individual	NOUN
easat-9496	39	13	himself	himself	PRON
easat-9496	39	14	and	and	CCONJ
easat-9496	39	15	the	the	DET
easat-9496	39	16	organization	organization	NOUN
easat-9496	39	17	in	in	ADP
easat-9496	39	18	increasing	increase	VERB
easat-9496	39	19	productivity	productivity	NOUN
easat-9496	39	20	and	and	CCONJ
easat-9496	39	21	capability	capability	NOUN
easat-9496	39	22	[	[	X
easat-9496	39	23	15	15	NUM
easat-9496	39	24	]	]	PUNCT
easat-9496	39	25	.	.	PUNCT
easat-9496	40	1	the	the	DET
easat-9496	40	2	convenience	convenience	NOUN
easat-9496	40	3	of	of	ADP
easat-9496	40	4	an	an	DET
easat-9496	40	5	integrated	integrate	VERB
easat-9496	40	6	management	management	NOUN
easat-9496	40	7	system	system	NOUN
easat-9496	40	8	helps	help	VERB
easat-9496	40	9	public	public	ADJ
easat-9496	40	10	relations	relation	NOUN
easat-9496	40	11	to	to	PART
easat-9496	40	12	improve	improve	VERB
easat-9496	40	13	the	the	DET
easat-9496	40	14	university	university	NOUN
easat-9496	40	15	's	's	PART
easat-9496	40	16	brand	brand	NOUN
easat-9496	40	17	image	image	NOUN
easat-9496	40	18	.	.	PUNCT
easat-9496	41	1	this	this	DET
easat-9496	41	2	research	research	NOUN
easat-9496	41	3	was	be	AUX
easat-9496	41	4	formulated	formulate	VERB
easat-9496	41	5	to	to	PART
easat-9496	41	6	answer	answer	VERB
easat-9496	41	7	the	the	DET
easat-9496	41	8	main	main	ADJ
easat-9496	41	9	question	question	NOUN
easat-9496	41	10	:	:	PUNCT
easat-9496	41	11	how	how	SCONJ
easat-9496	41	12	is	be	AUX
easat-9496	41	13	the	the	DET
easat-9496	41	14	social	social	ADJ
easat-9496	41	15	media	medium	NOUN
easat-9496	41	16	management	management	NOUN
easat-9496	41	17	model	model	NOUN
easat-9496	41	18	to	to	PART
easat-9496	41	19	improve	improve	VERB
easat-9496	41	20	the	the	DET
easat-9496	41	21	brand	brand	NOUN
easat-9496	41	22	image	image	NOUN
easat-9496	41	23	of	of	ADP
easat-9496	41	24	the	the	DET
easat-9496	41	25	unesa	unesa	PROPN
easat-9496	41	26	campus	campus	NOUN
easat-9496	41	27	,	,	PUNCT
easat-9496	41	28	which	which	PRON
easat-9496	41	29	has	have	VERB
easat-9496	41	30	the	the	DET
easat-9496	41	31	potential	potential	NOUN
easat-9496	41	32	to	to	PART
easat-9496	41	33	be	be	AUX
easat-9496	41	34	replicated	replicate	VERB
easat-9496	41	35	by	by	ADP
easat-9496	41	36	other	other	ADJ
easat-9496	41	37	campuses	campus	NOUN
easat-9496	41	38	.	.	PUNCT
easat-9496	42	1	the	the	DET
easat-9496	42	2	locus	locus	NOUN
easat-9496	42	3	of	of	ADP
easat-9496	42	4	this	this	DET
easat-9496	42	5	research	research	NOUN
easat-9496	42	6	is	be	AUX
easat-9496	42	7	indeed	indeed	ADV
easat-9496	42	8	unesa	unesa	ADJ
easat-9496	42	9	,	,	PUNCT
easat-9496	42	10	one	one	NUM
easat-9496	42	11	of	of	ADP
easat-9496	42	12	the	the	DET
easat-9496	42	13	large	large	ADJ
easat-9496	42	14	and	and	CCONJ
easat-9496	42	15	growing	grow	VERB
easat-9496	42	16	campuses	campus	NOUN
easat-9496	42	17	in	in	ADP
easat-9496	42	18	indonesia	indonesia	PROPN
easat-9496	42	19	.	.	PUNCT
easat-9496	43	1	however	however	ADV
easat-9496	43	2	,	,	PUNCT
easat-9496	43	3	the	the	DET
easat-9496	43	4	results	result	NOUN
easat-9496	43	5	of	of	ADP
easat-9496	43	6	this	this	DET
easat-9496	43	7	study	study	NOUN
easat-9496	43	8	can	can	AUX
easat-9496	43	9	make	make	VERB
easat-9496	43	10	a	a	DET
easat-9496	43	11	scientific	scientific	ADJ
easat-9496	43	12	contribution	contribution	NOUN
easat-9496	43	13	to	to	ADP
easat-9496	43	14	the	the	DET
easat-9496	43	15	development	development	NOUN
easat-9496	43	16	of	of	ADP
easat-9496	43	17	education	education	NOUN
easat-9496	43	18	management	management	NOUN
easat-9496	43	19	science	science	NOUN
easat-9496	43	20	,	,	PUNCT
easat-9496	43	21	especially	especially	ADV
easat-9496	43	22	in	in	ADP
easat-9496	43	23	the	the	DET
easat-9496	43	24	context	context	NOUN
easat-9496	43	25	of	of	ADP
easat-9496	43	26	social	social	ADJ
easat-9496	43	27	media	medium	NOUN
easat-9496	43	28	management	management	NOUN
easat-9496	43	29	in	in	ADP
easat-9496	43	30	higher	high	ADJ
easat-9496	43	31	education	education	NOUN
easat-9496	43	32	.	.	PUNCT
easat-9496	44	1	2	2	X
easat-9496	44	2	.	.	X
easat-9496	44	3	literature	literature	NOUN
easat-9496	44	4	review	review	VERB
easat-9496	44	5	social	social	ADJ
easat-9496	44	6	media	medium	NOUN
easat-9496	44	7	management	management	NOUN
easat-9496	44	8	in	in	ADP
easat-9496	44	9	higher	high	ADJ
easat-9496	44	10	education	education	NOUN
easat-9496	44	11	is	be	AUX
easat-9496	44	12	not	not	PART
easat-9496	44	13	just	just	ADV
easat-9496	44	14	a	a	DET
easat-9496	44	15	technical	technical	ADJ
easat-9496	44	16	activity	activity	NOUN
easat-9496	44	17	,	,	PUNCT
easat-9496	44	18	but	but	CCONJ
easat-9496	44	19	an	an	DET
easat-9496	44	20	integral	integral	ADJ
easat-9496	44	21	part	part	NOUN
easat-9496	44	22	of	of	ADP
easat-9496	44	23	institutional	institutional	ADJ
easat-9496	44	24	strategy	strategy	NOUN
easat-9496	44	25	.	.	PUNCT
easat-9496	45	1	management	management	NOUN
easat-9496	45	2	is	be	AUX
easat-9496	45	3	the	the	DET
easat-9496	45	4	process	process	NOUN
easat-9496	45	5	of	of	ADP
easat-9496	45	6	planning	planning	NOUN
easat-9496	45	7	,	,	PUNCT
easat-9496	45	8	organizing	organize	VERB
easat-9496	45	9	,	,	PUNCT
easat-9496	45	10	coordinating	coordinating	NOUN
easat-9496	45	11	,	,	PUNCT
easat-9496	45	12	and	and	CCONJ
easat-9496	45	13	controlling	control	VERB
easat-9496	45	14	resources	resource	NOUN
easat-9496	45	15	to	to	PART
easat-9496	45	16	achieve	achieve	VERB
easat-9496	45	17	organizational	organizational	ADJ
easat-9496	45	18	goals	goal	NOUN
easat-9496	45	19	effectively	effectively	ADV
easat-9496	45	20	and	and	CCONJ
easat-9496	45	21	efficiently	efficiently	ADV
easat-9496	45	22	griffin	griffin	NOUN
easat-9496	46	1	[	[	X
easat-9496	46	2	16	16	NUM
easat-9496	46	3	]	]	PUNCT
easat-9496	46	4	.	.	PUNCT
easat-9496	47	1	taylor	taylor	PROPN
easat-9496	48	1	[	[	X
easat-9496	48	2	17	17	NUM
easat-9496	48	3	]	]	PUNCT
easat-9496	48	4	initiated	initiate	VERB
easat-9496	48	5	the	the	DET
easat-9496	48	6	concept	concept	NOUN
easat-9496	48	7	of	of	ADP
easat-9496	48	8	scientific	scientific	ADJ
easat-9496	48	9	management	management	NOUN
easat-9496	48	10	that	that	PRON
easat-9496	48	11	emphasized	emphasize	VERB
easat-9496	48	12	efficiency	efficiency	NOUN
easat-9496	48	13	and	and	CCONJ
easat-9496	48	14	standardization	standardization	NOUN
easat-9496	48	15	of	of	ADP
easat-9496	48	16	work	work	NOUN
easat-9496	48	17	processes	process	NOUN
easat-9496	48	18	,	,	PUNCT
easat-9496	48	19	while	while	SCONJ
easat-9496	48	20	fayol	fayol	NOUN
easat-9496	48	21	[	[	X
easat-9496	48	22	18	18	NUM
easat-9496	48	23	]	]	PUNCT
easat-9496	48	24	complemented	complement	VERB
easat-9496	48	25	it	it	PRON
easat-9496	48	26	by	by	ADP
easat-9496	48	27	emphasizing	emphasize	VERB
easat-9496	48	28	the	the	DET
easat-9496	48	29	importance	importance	NOUN
easat-9496	48	30	of	of	ADP
easat-9496	48	31	managerial	managerial	ADJ
easat-9496	48	32	functions	function	NOUN
easat-9496	48	33	such	such	ADJ
easat-9496	48	34	as	as	ADP
easat-9496	48	35	planning	planning	NOUN
easat-9496	48	36	,	,	PUNCT
easat-9496	48	37	organizing	organize	VERB
easat-9496	48	38	,	,	PUNCT
easat-9496	48	39	directing	directing	NOUN
easat-9496	48	40	,	,	PUNCT
easat-9496	48	41	coordinating	coordinating	NOUN
easat-9496	48	42	,	,	PUNCT
easat-9496	48	43	and	and	CCONJ
easat-9496	48	44	controlling	control	VERB
easat-9496	48	45	[	[	X
easat-9496	48	46	19	19	NUM
easat-9496	48	47	,	,	PUNCT
easat-9496	48	48	20	20	NUM
easat-9496	48	49	]	]	PUNCT
easat-9496	48	50	.	.	PUNCT
easat-9496	49	1	these	these	DET
easat-9496	49	2	two	two	NUM
easat-9496	49	3	classical	classical	ADJ
easat-9496	49	4	theories	theory	NOUN
easat-9496	49	5	remain	remain	VERB
easat-9496	49	6	relevant	relevant	ADJ
easat-9496	49	7	in	in	ADP
easat-9496	49	8	modern	modern	ADJ
easat-9496	49	9	management	management	NOUN
easat-9496	49	10	,	,	PUNCT
easat-9496	49	11	including	include	VERB
easat-9496	49	12	in	in	ADP
easat-9496	49	13	the	the	DET
easat-9496	49	14	management	management	NOUN
easat-9496	49	15	of	of	ADP
easat-9496	49	16	organizational	organizational	ADJ
easat-9496	49	17	social	social	ADJ
easat-9496	49	18	media	medium	NOUN
easat-9496	49	19	[	[	X
easat-9496	49	20	21	21	NUM
easat-9496	49	21	]	]	PUNCT
easat-9496	49	22	.	.	PUNCT
easat-9496	50	1	in	in	ADP
easat-9496	50	2	the	the	DET
easat-9496	50	3	context	context	NOUN
easat-9496	50	4	of	of	ADP
easat-9496	50	5	higher	high	ADJ
easat-9496	50	6	education	education	NOUN
easat-9496	50	7	,	,	PUNCT
easat-9496	50	8	these	these	DET
easat-9496	50	9	principles	principle	NOUN
easat-9496	50	10	translate	translate	VERB
easat-9496	50	11	into	into	ADP
easat-9496	50	12	efforts	effort	NOUN
easat-9496	50	13	to	to	PART
easat-9496	50	14	design	design	VERB
easat-9496	50	15	content	content	NOUN
easat-9496	50	16	strategies	strategy	NOUN
easat-9496	50	17	,	,	PUNCT
easat-9496	50	18	organize	organize	VERB
easat-9496	50	19	the	the	DET
easat-9496	50	20	role	role	NOUN
easat-9496	50	21	of	of	ADP
easat-9496	50	22	account	account	NOUN
easat-9496	50	23	managers	manager	NOUN
easat-9496	50	24	,	,	PUNCT
easat-9496	50	25	coordinate	coordinate	VERB
easat-9496	50	26	messages	message	NOUN
easat-9496	50	27	between	between	ADP
easat-9496	50	28	units	unit	NOUN
easat-9496	50	29	,	,	PUNCT
easat-9496	50	30	and	and	CCONJ
easat-9496	50	31	control	control	VERB
easat-9496	50	32	the	the	DET
easat-9496	50	33	consistency	consistency	NOUN
easat-9496	50	34	of	of	ADP
easat-9496	50	35	digital	digital	ADJ
easat-9496	50	36	identity	identity	NOUN
easat-9496	51	1	[	[	X
easat-9496	51	2	22	22	NUM
easat-9496	51	3	]	]	PUNCT
easat-9496	51	4	.	.	PUNCT
easat-9496	52	1	social	social	ADJ
easat-9496	52	2	media	medium	NOUN
easat-9496	52	3	is	be	AUX
easat-9496	52	4	a	a	DET
easat-9496	52	5	strategic	strategic	ADJ
easat-9496	52	6	channel	channel	NOUN
easat-9496	52	7	for	for	ADP
easat-9496	52	8	building	build	VERB
easat-9496	52	9	organizational	organizational	ADJ
easat-9496	52	10	identity	identity	NOUN
easat-9496	52	11	through	through	ADP
easat-9496	52	12	interactive	interactive	ADJ
easat-9496	52	13	and	and	CCONJ
easat-9496	52	14	collaborative	collaborative	ADJ
easat-9496	52	15	content	content	NOUN
easat-9496	52	16	[	[	X
easat-9496	52	17	23	23	NUM
easat-9496	52	18	]	]	PUNCT
easat-9496	52	19	.	.	PUNCT
easat-9496	53	1	social	social	ADJ
easat-9496	53	2	media	medium	NOUN
easat-9496	53	3	reinforces	reinforce	VERB
easat-9496	53	4	social	social	ADJ
easat-9496	53	5	networks	network	NOUN
easat-9496	53	6	and	and	CCONJ
easat-9496	53	7	social	social	ADJ
easat-9496	53	8	value	value	NOUN
easat-9496	53	9	in	in	ADP
easat-9496	53	10	digital	digital	ADJ
easat-9496	53	11	communication	communication	NOUN
easat-9496	53	12	.	.	PUNCT
easat-9496	54	1	social	social	ADJ
easat-9496	54	2	media	medium	NOUN
easat-9496	54	3	serves	serve	VERB
easat-9496	54	4	as	as	ADP
easat-9496	54	5	a	a	DET
easat-9496	54	6	medium	medium	NOUN
easat-9496	54	7	to	to	PART
easat-9496	54	8	reinforce	reinforce	VERB
easat-9496	54	9	organizational	organizational	ADJ
easat-9496	54	10	identity	identity	NOUN
easat-9496	54	11	to	to	ADP
easat-9496	54	12	the	the	DET
easat-9496	54	13	public	public	NOUN
easat-9496	54	14	[	[	X
easat-9496	54	15	24	24	NUM
easat-9496	54	16	]	]	PUNCT
easat-9496	54	17	.	.	PUNCT
easat-9496	55	1	in	in	ADP
easat-9496	55	2	higher	high	ADJ
easat-9496	55	3	education	education	NOUN
easat-9496	55	4	,	,	PUNCT
easat-9496	55	5	content	content	NOUN
easat-9496	55	6	on	on	ADP
easat-9496	55	7	social	social	ADJ
easat-9496	55	8	media	medium	NOUN
easat-9496	55	9	is	be	AUX
easat-9496	55	10	not	not	PART
easat-9496	55	11	only	only	ADV
easat-9496	55	12	a	a	DET
easat-9496	55	13	promotion	promotion	NOUN
easat-9496	55	14	of	of	ADP
easat-9496	55	15	academic	academic	ADJ
easat-9496	55	16	,	,	PUNCT
easat-9496	55	17	but	but	CCONJ
easat-9496	55	18	also	also	ADV
easat-9496	55	19	a	a	DET
easat-9496	55	20	means	means	NOUN
easat-9496	55	21	of	of	ADP
easat-9496	55	22	communicating	communicate	VERB
easat-9496	55	23	institutional	institutional	ADJ
easat-9496	55	24	values	value	NOUN
easat-9496	55	25	,	,	PUNCT
easat-9496	55	26	culture	culture	NOUN
easat-9496	55	27	,	,	PUNCT
easat-9496	55	28	and	and	CCONJ
easat-9496	55	29	character	character	NOUN
easat-9496	55	30	[	[	X
easat-9496	55	31	25	25	NUM
easat-9496	55	32	]	]	PUNCT
easat-9496	55	33	.	.	PUNCT
easat-9496	56	1	927	927	NUM
easat-9496	56	2	edelweiss	edelweiss	PROPN
easat-9496	56	3	applied	apply	VERB
easat-9496	56	4	science	science	NOUN
easat-9496	56	5	and	and	CCONJ
easat-9496	56	6	technology	technology	NOUN
easat-9496	56	7	issn	issn	PROPN
easat-9496	56	8	:	:	PUNCT
easat-9496	56	9	2576	2576	NUM
easat-9496	56	10	-	-	SYM
easat-9496	56	11	8484	8484	NUM
easat-9496	56	12	vol	vol	NOUN
easat-9496	56	13	.	.	PROPN
easat-9496	57	1	9	9	NUM
easat-9496	57	2	,	,	PUNCT
easat-9496	57	3	no	no	INTJ
easat-9496	57	4	.	.	NOUN
easat-9496	57	5	8	8	NUM
easat-9496	57	6	:	:	SYM
easat-9496	57	7	925	925	NUM
easat-9496	57	8	-	-	SYM
easat-9496	57	9	939	939	NUM
easat-9496	57	10	,	,	PUNCT
easat-9496	57	11	2025	2025	NUM
easat-9496	57	12	doi	doi	NOUN
easat-9496	57	13	:	:	PUNCT
easat-9496	57	14	10.55214/2576	10.55214/2576	NUM
easat-9496	57	15	-	-	PUNCT
easat-9496	57	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	57	17	©	©	PROPN
easat-9496	57	18	2025	2025	NUM
easat-9496	57	19	by	by	ADP
easat-9496	57	20	the	the	DET
easat-9496	57	21	authors	author	NOUN
easat-9496	57	22	;	;	PUNCT
easat-9496	57	23	licensee	licensee	PROPN
easat-9496	57	24	learning	learn	VERB
easat-9496	57	25	gate	gate	PROPN
easat-9496	57	26	research	research	NOUN
easat-9496	57	27	conducted	conduct	VERB
easat-9496	57	28	by	by	ADP
easat-9496	57	29	whisman	whisman	NOUN
easat-9496	57	30	shows	show	VERB
easat-9496	57	31	that	that	SCONJ
easat-9496	57	32	social	social	ADJ
easat-9496	57	33	media	medium	NOUN
easat-9496	57	34	has	have	VERB
easat-9496	57	35	an	an	DET
easat-9496	57	36	important	important	ADJ
easat-9496	57	37	role	role	NOUN
easat-9496	57	38	in	in	ADP
easat-9496	57	39	supporting	support	VERB
easat-9496	57	40	internal	internal	ADJ
easat-9496	57	41	branding	branding	NOUN
easat-9496	57	42	which	which	PRON
easat-9496	57	43	ultimately	ultimately	ADV
easat-9496	57	44	strengthens	strengthen	VERB
easat-9496	57	45	the	the	DET
easat-9496	57	46	image	image	NOUN
easat-9496	57	47	of	of	ADP
easat-9496	57	48	an	an	DET
easat-9496	57	49	institution	institution	NOUN
easat-9496	57	50	[	[	X
easat-9496	57	51	26	26	NUM
easat-9496	57	52	]	]	PUNCT
easat-9496	57	53	.	.	PUNCT
easat-9496	58	1	this	this	DET
easat-9496	58	2	finding	finding	NOUN
easat-9496	58	3	is	be	AUX
easat-9496	58	4	in	in	ADP
easat-9496	58	5	line	line	NOUN
easat-9496	58	6	with	with	ADP
easat-9496	58	7	the	the	DET
easat-9496	58	8	opinion	opinion	NOUN
easat-9496	58	9	of	of	ADP
easat-9496	58	10	andrews	andrews	PROPN
easat-9496	58	11	and	and	CCONJ
easat-9496	58	12	shimp	shimp	PROPN
easat-9496	58	13	who	who	PRON
easat-9496	58	14	emphasize	emphasize	VERB
easat-9496	58	15	that	that	SCONJ
easat-9496	58	16	social	social	ADJ
easat-9496	58	17	media	medium	NOUN
easat-9496	58	18	has	have	VERB
easat-9496	58	19	a	a	DET
easat-9496	58	20	number	number	NOUN
easat-9496	58	21	of	of	ADP
easat-9496	58	22	advantages	advantage	NOUN
easat-9496	58	23	compared	compare	VERB
easat-9496	58	24	to	to	ADP
easat-9496	58	25	conventional	conventional	ADJ
easat-9496	58	26	mass	mass	NOUN
easat-9496	58	27	media	medium	NOUN
easat-9496	58	28	,	,	PUNCT
easat-9496	58	29	especially	especially	ADV
easat-9496	58	30	in	in	ADP
easat-9496	58	31	the	the	DET
easat-9496	58	32	aspects	aspect	NOUN
easat-9496	58	33	of	of	ADP
easat-9496	58	34	broad	broad	ADJ
easat-9496	58	35	reach	reach	NOUN
easat-9496	58	36	,	,	PUNCT
easat-9496	58	37	high	high	ADJ
easat-9496	58	38	accessibility	accessibility	NOUN
easat-9496	58	39	,	,	PUNCT
easat-9496	58	40	and	and	CCONJ
easat-9496	58	41	interactivity	interactivity	NOUN
easat-9496	58	42	that	that	PRON
easat-9496	58	43	allows	allow	VERB
easat-9496	58	44	for	for	ADP
easat-9496	58	45	a	a	DET
easat-9496	58	46	two	two	NUM
easat-9496	58	47	-	-	PUNCT
easat-9496	58	48	way	way	NOUN
easat-9496	58	49	dialog	dialog	NOUN
easat-9496	58	50	between	between	ADP
easat-9496	58	51	the	the	DET
easat-9496	58	52	institution	institution	NOUN
easat-9496	58	53	and	and	CCONJ
easat-9496	58	54	its	its	PRON
easat-9496	58	55	stakeholders	stakeholder	NOUN
easat-9496	58	56	[	[	X
easat-9496	58	57	27	27	NUM
easat-9496	58	58	]	]	PUNCT
easat-9496	58	59	.	.	PUNCT
easat-9496	59	1	a	a	DET
easat-9496	59	2	number	number	NOUN
easat-9496	59	3	of	of	ADP
easat-9496	59	4	social	social	ADJ
easat-9496	59	5	media	medium	NOUN
easat-9496	59	6	management	management	NOUN
easat-9496	59	7	models	model	NOUN
easat-9496	59	8	have	have	AUX
easat-9496	59	9	been	be	AUX
easat-9496	59	10	developed	develop	VERB
easat-9496	59	11	and	and	CCONJ
easat-9496	59	12	can	can	AUX
easat-9496	59	13	be	be	AUX
easat-9496	59	14	a	a	DET
easat-9496	59	15	reference	reference	NOUN
easat-9496	59	16	in	in	ADP
easat-9496	59	17	designing	design	VERB
easat-9496	59	18	digital	digital	ADJ
easat-9496	59	19	communication	communication	NOUN
easat-9496	59	20	strategies	strategy	NOUN
easat-9496	59	21	in	in	ADP
easat-9496	59	22	higher	high	ADJ
easat-9496	59	23	education	education	NOUN
easat-9496	60	1	[	[	X
easat-9496	60	2	28	28	NUM
easat-9496	60	3	]	]	PUNCT
easat-9496	60	4	.	.	PUNCT
easat-9496	61	1	the	the	DET
easat-9496	61	2	research	research	NOUN
easat-9496	61	3	,	,	PUNCT
easat-9496	61	4	objectives	objective	NOUN
easat-9496	61	5	,	,	PUNCT
easat-9496	61	6	strategies	strategy	NOUN
easat-9496	61	7	,	,	PUNCT
easat-9496	61	8	tactics	tactic	NOUN
easat-9496	61	9	,	,	PUNCT
easat-9496	61	10	implementation	implementation	NOUN
easat-9496	61	11	,	,	PUNCT
easat-9496	61	12	and	and	CCONJ
easat-9496	61	13	reporting	report	VERB
easat-9496	61	14	(	(	PUNCT
easat-9496	61	15	rostir	rostir	VERB
easat-9496	61	16	)	)	PUNCT
easat-9496	61	17	model	model	NOUN
easat-9496	61	18	as	as	ADP
easat-9496	61	19	a	a	DET
easat-9496	61	20	measurable	measurable	ADJ
easat-9496	61	21	digital	digital	ADJ
easat-9496	61	22	communication	communication	NOUN
easat-9496	61	23	campaign	campaign	NOUN
easat-9496	61	24	framework	framework	NOUN
easat-9496	61	25	has	have	AUX
easat-9496	61	26	become	become	VERB
easat-9496	61	27	a	a	DET
easat-9496	61	28	reference	reference	NOUN
easat-9496	61	29	for	for	ADP
easat-9496	61	30	many	many	ADJ
easat-9496	61	31	parties	party	NOUN
easat-9496	61	32	[	[	X
easat-9496	61	33	29	29	NUM
easat-9496	61	34	]	]	PUNCT
easat-9496	61	35	.	.	PUNCT
easat-9496	62	1	meanwhile	meanwhile	ADV
easat-9496	62	2	,	,	PUNCT
easat-9496	62	3	dietrich	dietrich	PROPN
easat-9496	62	4	developed	develop	VERB
easat-9496	62	5	a	a	DET
easat-9496	62	6	model	model	NOUN
easat-9496	62	7	that	that	PRON
easat-9496	62	8	integrates	integrate	NOUN
easat-9496	62	9	paid	pay	VERB
easat-9496	62	10	,	,	PUNCT
easat-9496	62	11	earned	earn	VERB
easat-9496	62	12	,	,	PUNCT
easat-9496	62	13	shared	share	VERB
easat-9496	62	14	,	,	PUNCT
easat-9496	62	15	and	and	CCONJ
easat-9496	62	16	owned	own	VERB
easat-9496	62	17	media	medium	NOUN
easat-9496	62	18	(	(	PUNCT
easat-9496	62	19	peso	peso	NOUN
easat-9496	62	20	)	)	PUNCT
easat-9496	62	21	to	to	PART
easat-9496	62	22	expand	expand	VERB
easat-9496	62	23	message	message	NOUN
easat-9496	62	24	reach	reach	NOUN
easat-9496	62	25	while	while	SCONJ
easat-9496	62	26	strengthening	strengthen	VERB
easat-9496	62	27	institutional	institutional	ADJ
easat-9496	62	28	credibility	credibility	NOUN
easat-9496	62	29	[	[	X
easat-9496	62	30	30	30	NUM
easat-9496	62	31	]	]	PUNCT
easat-9496	62	32	.	.	PUNCT
easat-9496	63	1	luttrell	luttrell	PROPN
easat-9496	63	2	also	also	ADV
easat-9496	63	3	offers	offer	VERB
easat-9496	63	4	the	the	DET
easat-9496	63	5	circular	circular	ADJ
easat-9496	63	6	model	model	NOUN
easat-9496	63	7	of	of	ADP
easat-9496	63	8	some	some	PRON
easat-9496	63	9	,	,	PUNCT
easat-9496	63	10	which	which	PRON
easat-9496	63	11	emphasizes	emphasize	VERB
easat-9496	63	12	the	the	DET
easat-9496	63	13	stages	stage	NOUN
easat-9496	63	14	of	of	ADP
easat-9496	63	15	"	"	PUNCT
easat-9496	63	16	share	share	NOUN
easat-9496	63	17	"	"	PUNCT
easat-9496	63	18	,	,	PUNCT
easat-9496	63	19	"	"	PUNCT
easat-9496	63	20	optimize	optimize	NOUN
easat-9496	63	21	"	"	PUNCT
easat-9496	63	22	,	,	PUNCT
easat-9496	63	23	"	"	PUNCT
easat-9496	63	24	manage	manage	VERB
easat-9496	63	25	"	"	PUNCT
easat-9496	63	26	,	,	PUNCT
easat-9496	63	27	and	and	CCONJ
easat-9496	63	28	"	"	PUNCT
easat-9496	63	29	engage	engage	VERB
easat-9496	63	30	"	"	PUNCT
easat-9496	63	31	as	as	ADP
easat-9496	63	32	a	a	DET
easat-9496	63	33	strategy	strategy	NOUN
easat-9496	63	34	to	to	PART
easat-9496	63	35	build	build	VERB
easat-9496	63	36	symmetrical	symmetrical	ADJ
easat-9496	63	37	two	two	NUM
easat-9496	63	38	-	-	PUNCT
easat-9496	63	39	way	way	NOUN
easat-9496	63	40	communication	communication	NOUN
easat-9496	63	41	with	with	ADP
easat-9496	63	42	the	the	DET
easat-9496	63	43	audience	audience	NOUN
easat-9496	63	44	[	[	X
easat-9496	63	45	13	13	NUM
easat-9496	63	46	]	]	PUNCT
easat-9496	63	47	.	.	PUNCT
easat-9496	64	1	in	in	ADP
easat-9496	64	2	addition	addition	NOUN
easat-9496	64	3	,	,	PUNCT
easat-9496	64	4	blanchard	blanchard	PROPN
easat-9496	64	5	proposes	propose	VERB
easat-9496	64	6	a	a	DET
easat-9496	64	7	decentralized	decentralize	VERB
easat-9496	64	8	social	social	ADJ
easat-9496	64	9	media	medium	NOUN
easat-9496	64	10	management	management	NOUN
easat-9496	64	11	model	model	NOUN
easat-9496	64	12	that	that	PRON
easat-9496	64	13	encourages	encourage	VERB
easat-9496	64	14	the	the	DET
easat-9496	64	15	autonomy	autonomy	NOUN
easat-9496	64	16	of	of	ADP
easat-9496	64	17	each	each	DET
easat-9496	64	18	work	work	NOUN
easat-9496	64	19	unit	unit	NOUN
easat-9496	64	20	in	in	ADP
easat-9496	64	21	managing	manage	VERB
easat-9496	64	22	its	its	PRON
easat-9496	64	23	social	social	ADJ
easat-9496	64	24	media	medium	NOUN
easat-9496	64	25	accounts	account	NOUN
easat-9496	64	26	[	[	X
easat-9496	64	27	14	14	NUM
easat-9496	64	28	]	]	PUNCT
easat-9496	64	29	.	.	PUNCT
easat-9496	65	1	organizational	organizational	ADJ
easat-9496	65	2	identity	identity	NOUN
easat-9496	65	3	consists	consist	VERB
easat-9496	65	4	of	of	ADP
easat-9496	65	5	three	three	NUM
easat-9496	65	6	main	main	ADJ
easat-9496	65	7	elements	element	NOUN
easat-9496	65	8	,	,	PUNCT
easat-9496	65	9	namely	namely	ADV
easat-9496	65	10	central	central	ADJ
easat-9496	65	11	character	character	NOUN
easat-9496	65	12	,	,	PUNCT
easat-9496	65	13	distinctiveness	distinctiveness	NOUN
easat-9496	65	14	,	,	PUNCT
easat-9496	65	15	and	and	CCONJ
easat-9496	65	16	continuity	continuity	NOUN
easat-9496	65	17	,	,	PUNCT
easat-9496	65	18	which	which	PRON
easat-9496	65	19	must	must	AUX
easat-9496	65	20	be	be	AUX
easat-9496	65	21	reflected	reflect	VERB
easat-9496	65	22	in	in	ADP
easat-9496	65	23	every	every	DET
easat-9496	65	24	communication	communication	NOUN
easat-9496	65	25	activity	activity	NOUN
easat-9496	65	26	of	of	ADP
easat-9496	65	27	the	the	DET
easat-9496	65	28	institution	institution	NOUN
easat-9496	65	29	[	[	X
easat-9496	65	30	31	31	NUM
easat-9496	65	31	]	]	PUNCT
easat-9496	65	32	.	.	PUNCT
easat-9496	66	1	meanwhile	meanwhile	ADV
easat-9496	66	2	,	,	PUNCT
easat-9496	66	3	brand	brand	NOUN
easat-9496	66	4	image	image	NOUN
easat-9496	66	5	is	be	AUX
easat-9496	66	6	formed	form	VERB
easat-9496	66	7	through	through	ADP
easat-9496	66	8	a	a	DET
easat-9496	66	9	consistent	consistent	ADJ
easat-9496	66	10	communication	communication	NOUN
easat-9496	66	11	process	process	NOUN
easat-9496	66	12	,	,	PUNCT
easat-9496	66	13	which	which	PRON
easat-9496	66	14	represents	represent	VERB
easat-9496	66	15	the	the	DET
easat-9496	66	16	institution	institution	NOUN
easat-9496	66	17	's	's	PART
easat-9496	66	18	identity	identity	NOUN
easat-9496	66	19	and	and	CCONJ
easat-9496	66	20	forms	form	VERB
easat-9496	66	21	a	a	DET
easat-9496	66	22	collective	collective	ADJ
easat-9496	66	23	perception	perception	NOUN
easat-9496	66	24	in	in	ADP
easat-9496	66	25	the	the	DET
easat-9496	66	26	minds	mind	NOUN
easat-9496	66	27	of	of	ADP
easat-9496	66	28	the	the	DET
easat-9496	66	29	public	public	NOUN
easat-9496	66	30	[	[	X
easat-9496	66	31	32	32	NUM
easat-9496	66	32	,	,	PUNCT
easat-9496	66	33	33	33	NUM
easat-9496	66	34	]	]	PUNCT
easat-9496	66	35	.	.	PUNCT
easat-9496	67	1	peruta	peruta	ADJ
easat-9496	67	2	and	and	CCONJ
easat-9496	67	3	shields	shield	NOUN
easat-9496	67	4	'	'	PART
easat-9496	67	5	research	research	NOUN
easat-9496	67	6	shows	show	VERB
easat-9496	67	7	that	that	SCONJ
easat-9496	67	8	brand	brand	NOUN
easat-9496	67	9	management	management	NOUN
easat-9496	67	10	in	in	ADP
easat-9496	67	11	the	the	DET
easat-9496	67	12	university	university	NOUN
easat-9496	67	13	environment	environment	NOUN
easat-9496	67	14	has	have	VERB
easat-9496	67	15	its	its	PRON
easat-9496	67	16	own	own	ADJ
easat-9496	67	17	complexity	complexity	NOUN
easat-9496	67	18	because	because	SCONJ
easat-9496	67	19	it	it	PRON
easat-9496	67	20	involves	involve	VERB
easat-9496	67	21	a	a	DET
easat-9496	67	22	variety	variety	NOUN
easat-9496	67	23	of	of	ADP
easat-9496	67	24	actors	actor	NOUN
easat-9496	67	25	,	,	PUNCT
easat-9496	67	26	ranging	range	VERB
easat-9496	67	27	from	from	ADP
easat-9496	67	28	students	student	NOUN
easat-9496	67	29	,	,	PUNCT
easat-9496	67	30	alumni	alumnus	NOUN
easat-9496	67	31	,	,	PUNCT
easat-9496	67	32	parents	parent	NOUN
easat-9496	67	33	,	,	PUNCT
easat-9496	67	34	industry	industry	NOUN
easat-9496	67	35	partners	partner	NOUN
easat-9496	67	36	,	,	PUNCT
easat-9496	67	37	to	to	ADP
easat-9496	67	38	the	the	DET
easat-9496	67	39	wider	wide	ADJ
easat-9496	67	40	community	community	NOUN
easat-9496	67	41	who	who	PRON
easat-9496	67	42	are	be	AUX
easat-9496	67	43	part	part	NOUN
easat-9496	67	44	of	of	ADP
easat-9496	67	45	the	the	DET
easat-9496	67	46	higher	high	ADJ
easat-9496	67	47	education	education	NOUN
easat-9496	67	48	ecosystem	ecosystem	NOUN
easat-9496	68	1	[	[	X
easat-9496	68	2	34	34	NUM
easat-9496	68	3	,	,	PUNCT
easat-9496	68	4	35	35	NUM
easat-9496	68	5	]	]	PUNCT
easat-9496	68	6	.	.	PUNCT
easat-9496	69	1	another	another	DET
easat-9496	69	2	important	important	ADJ
easat-9496	69	3	indicator	indicator	NOUN
easat-9496	69	4	in	in	ADP
easat-9496	69	5	assessing	assess	VERB
easat-9496	69	6	an	an	DET
easat-9496	69	7	institution	institution	NOUN
easat-9496	69	8	's	's	PART
easat-9496	69	9	digital	digital	ADJ
easat-9496	69	10	image	image	NOUN
easat-9496	69	11	is	be	AUX
easat-9496	69	12	the	the	DET
easat-9496	69	13	webometrics	webometric	NOUN
easat-9496	69	14	ranking	ranking	NOUN
easat-9496	69	15	.	.	PUNCT
easat-9496	70	1	these	these	DET
easat-9496	70	2	rankings	ranking	NOUN
easat-9496	70	3	measure	measure	VERB
easat-9496	70	4	the	the	DET
easat-9496	70	5	online	online	ADJ
easat-9496	70	6	visibility	visibility	NOUN
easat-9496	70	7	of	of	ADP
easat-9496	70	8	universities	university	NOUN
easat-9496	70	9	through	through	ADP
easat-9496	70	10	several	several	ADJ
easat-9496	70	11	indicators	indicator	NOUN
easat-9496	70	12	,	,	PUNCT
easat-9496	70	13	such	such	ADJ
easat-9496	70	14	as	as	ADP
easat-9496	70	15	the	the	DET
easat-9496	70	16	amount	amount	NOUN
easat-9496	70	17	of	of	ADP
easat-9496	70	18	academic	academic	ADJ
easat-9496	70	19	content	content	NOUN
easat-9496	70	20	published	publish	VERB
easat-9496	70	21	,	,	PUNCT
easat-9496	70	22	the	the	DET
easat-9496	70	23	number	number	NOUN
easat-9496	70	24	of	of	ADP
easat-9496	70	25	backlinks	backlink	NOUN
easat-9496	70	26	from	from	ADP
easat-9496	70	27	other	other	ADJ
easat-9496	70	28	sites	site	NOUN
easat-9496	70	29	,	,	PUNCT
easat-9496	70	30	and	and	CCONJ
easat-9496	70	31	social	social	ADJ
easat-9496	70	32	media	medium	NOUN
easat-9496	70	33	engagement	engagement	NOUN
easat-9496	70	34	that	that	PRON
easat-9496	70	35	supports	support	VERB
easat-9496	70	36	information	information	NOUN
easat-9496	70	37	distribution	distribution	NOUN
easat-9496	70	38	and	and	CCONJ
easat-9496	70	39	interaction	interaction	NOUN
easat-9496	70	40	[	[	X
easat-9496	70	41	36	36	NUM
easat-9496	70	42	,	,	PUNCT
easat-9496	70	43	37	37	NUM
easat-9496	70	44	]	]	PUNCT
easat-9496	70	45	.	.	PUNCT
easat-9496	71	1	3	3	X
easat-9496	71	2	.	.	X
easat-9496	71	3	research	research	NOUN
easat-9496	71	4	methods	method	NOUN
easat-9496	71	5	this	this	DET
easat-9496	71	6	research	research	NOUN
easat-9496	71	7	used	use	VERB
easat-9496	71	8	a	a	DET
easat-9496	71	9	qualitative	qualitative	ADJ
easat-9496	71	10	method	method	NOUN
easat-9496	71	11	with	with	ADP
easat-9496	71	12	the	the	DET
easat-9496	71	13	"	"	PUNCT
easat-9496	71	14	analyze	analyze	NOUN
easat-9496	71	15	"	"	PUNCT
easat-9496	71	16	,	,	PUNCT
easat-9496	71	17	"	"	PUNCT
easat-9496	71	18	design	design	NOUN
easat-9496	71	19	"	"	PUNCT
easat-9496	71	20	,	,	PUNCT
easat-9496	71	21	"	"	PUNCT
easat-9496	71	22	develop	develop	VERB
easat-9496	71	23	"	"	PUNCT
easat-9496	71	24	,	,	PUNCT
easat-9496	71	25	"	"	PUNCT
easat-9496	71	26	implement	implement	VERB
easat-9496	71	27	"	"	PUNCT
easat-9496	71	28	,	,	PUNCT
easat-9496	71	29	"	"	PUNCT
easat-9496	71	30	evaluate	evaluate	VERB
easat-9496	71	31	"	"	PUNCT
easat-9496	71	32	or	or	CCONJ
easat-9496	71	33	addie	addie	PROPN
easat-9496	71	34	approach	approach	NOUN
easat-9496	71	35	[	[	X
easat-9496	71	36	38	38	NUM
easat-9496	71	37	]	]	PUNCT
easat-9496	71	38	.	.	PUNCT
easat-9496	72	1	this	this	DET
easat-9496	72	2	approach	approach	NOUN
easat-9496	72	3	was	be	AUX
easat-9496	72	4	chosen	choose	VERB
easat-9496	72	5	to	to	PART
easat-9496	72	6	produce	produce	VERB
easat-9496	72	7	a	a	DET
easat-9496	72	8	practical	practical	ADJ
easat-9496	72	9	and	and	CCONJ
easat-9496	72	10	effective	effective	ADJ
easat-9496	72	11	social	social	ADJ
easat-9496	72	12	media	medium	NOUN
easat-9496	72	13	management	management	NOUN
easat-9496	72	14	model	model	NOUN
easat-9496	72	15	in	in	ADP
easat-9496	72	16	improving	improve	VERB
easat-9496	72	17	the	the	DET
easat-9496	72	18	brand	brand	NOUN
easat-9496	72	19	image	image	NOUN
easat-9496	72	20	of	of	ADP
easat-9496	72	21	universitas	universita	NOUN
easat-9496	72	22	negeri	negeri	PROPN
easat-9496	72	23	surabaya	surabaya	PROPN
easat-9496	72	24	(	(	PUNCT
easat-9496	72	25	unesa	unesa	PROPN
easat-9496	72	26	)	)	PUNCT
easat-9496	72	27	.	.	PUNCT
easat-9496	73	1	this	this	DET
easat-9496	73	2	research	research	NOUN
easat-9496	73	3	method	method	NOUN
easat-9496	73	4	combines	combine	VERB
easat-9496	73	5	qualitative	qualitative	ADJ
easat-9496	73	6	analysis	analysis	NOUN
easat-9496	73	7	and	and	CCONJ
easat-9496	73	8	survey	survey	NOUN
easat-9496	73	9	data	datum	NOUN
easat-9496	73	10	[	[	X
easat-9496	73	11	39	39	NUM
easat-9496	73	12	,	,	PUNCT
easat-9496	73	13	40	40	NUM
easat-9496	73	14	]	]	PUNCT
easat-9496	73	15	.	.	PUNCT
easat-9496	74	1	qualitative	qualitative	ADJ
easat-9496	74	2	data	datum	NOUN
easat-9496	74	3	were	be	AUX
easat-9496	74	4	obtained	obtain	VERB
easat-9496	74	5	through	through	ADP
easat-9496	74	6	in	in	ADP
easat-9496	74	7	-	-	PUNCT
easat-9496	74	8	depth	depth	NOUN
easat-9496	74	9	interviews	interview	NOUN
easat-9496	74	10	with	with	ADP
easat-9496	74	11	unesa	unesa	ADJ
easat-9496	74	12	leadership	leadership	NOUN
easat-9496	74	13	elements	element	NOUN
easat-9496	74	14	(	(	PUNCT
easat-9496	74	15	director	director	NOUN
easat-9496	74	16	of	of	ADP
easat-9496	74	17	public	public	ADJ
easat-9496	74	18	relations	relation	NOUN
easat-9496	74	19	,	,	PUNCT
easat-9496	74	20	rector	rector	NOUN
easat-9496	74	21	,	,	PUNCT
easat-9496	74	22	and	and	CCONJ
easat-9496	74	23	chair	chair	NOUN
easat-9496	74	24	of	of	ADP
easat-9496	74	25	the	the	DET
easat-9496	74	26	academic	academic	ADJ
easat-9496	74	27	senate	senate	PROPN
easat-9496	74	28	)	)	PUNCT
easat-9496	74	29	,	,	PUNCT
easat-9496	74	30	unesa	unesa	PROPN
easat-9496	74	31	's	's	PART
easat-9496	74	32	public	public	ADJ
easat-9496	74	33	relations	relation	NOUN
easat-9496	74	34	team	team	NOUN
easat-9496	74	35	,	,	PUNCT
easat-9496	74	36	and	and	CCONJ
easat-9496	74	37	a	a	DET
easat-9496	74	38	team	team	NOUN
easat-9496	74	39	of	of	ADP
easat-9496	74	40	experts	expert	NOUN
easat-9496	74	41	to	to	PART
easat-9496	74	42	validate	validate	VERB
easat-9496	74	43	the	the	DET
easat-9496	74	44	research	research	NOUN
easat-9496	74	45	;	;	PUNCT
easat-9496	74	46	as	as	ADV
easat-9496	74	47	well	well	ADV
easat-9496	74	48	as	as	ADP
easat-9496	74	49	direct	direct	ADJ
easat-9496	74	50	observation	observation	NOUN
easat-9496	74	51	of	of	ADP
easat-9496	74	52	the	the	DET
easat-9496	74	53	instagram	instagram	PROPN
easat-9496	74	54	account	account	NOUN
easat-9496	74	55	activities	activity	NOUN
easat-9496	74	56	of	of	ADP
easat-9496	74	57	each	each	DET
easat-9496	74	58	faculty	faculty	NOUN
easat-9496	74	59	.	.	PUNCT
easat-9496	75	1	survey	survey	NOUN
easat-9496	75	2	data	datum	NOUN
easat-9496	75	3	were	be	AUX
easat-9496	75	4	collected	collect	VERB
easat-9496	75	5	through	through	ADP
easat-9496	75	6	distributing	distribute	VERB
easat-9496	75	7	questionnaires	questionnaire	NOUN
easat-9496	75	8	to	to	ADP
easat-9496	75	9	400	400	NUM
easat-9496	75	10	students	student	NOUN
easat-9496	75	11	(	(	PUNCT
easat-9496	75	12	selected	select	VERB
easat-9496	75	13	through	through	ADP
easat-9496	75	14	a	a	DET
easat-9496	75	15	stratified	stratified	ADJ
easat-9496	75	16	sampling	sampling	NOUN
easat-9496	75	17	method	method	NOUN
easat-9496	75	18	from	from	ADP
easat-9496	75	19	a	a	DET
easat-9496	75	20	population	population	NOUN
easat-9496	75	21	of	of	ADP
easat-9496	75	22	63,356	63,356	NUM
easat-9496	75	23	unesa	unesa	ADJ
easat-9496	75	24	students	student	NOUN
easat-9496	75	25	)	)	PUNCT
easat-9496	75	26	to	to	PART
easat-9496	75	27	measure	measure	VERB
easat-9496	75	28	perceptions	perception	NOUN
easat-9496	75	29	of	of	ADP
easat-9496	75	30	the	the	DET
easat-9496	75	31	brand	brand	NOUN
easat-9496	75	32	image	image	NOUN
easat-9496	75	33	developed	develop	VERB
easat-9496	75	34	.	.	PUNCT
easat-9496	76	1	categorization	categorization	NOUN
easat-9496	76	2	in	in	ADP
easat-9496	76	3	the	the	DET
easat-9496	76	4	discussion	discussion	NOUN
easat-9496	76	5	section	section	NOUN
easat-9496	76	6	is	be	AUX
easat-9496	76	7	divided	divide	VERB
easat-9496	76	8	into	into	ADP
easat-9496	76	9	addie	addie	PROPN
easat-9496	76	10	as	as	SCONJ
easat-9496	76	11	the	the	DET
easat-9496	76	12	approach	approach	NOUN
easat-9496	76	13	used	use	VERB
easat-9496	76	14	.	.	PUNCT
easat-9496	77	1	at	at	ADP
easat-9496	77	2	the	the	DET
easat-9496	77	3	analysis	analysis	NOUN
easat-9496	77	4	stage	stage	NOUN
easat-9496	77	5	,	,	PUNCT
easat-9496	77	6	researchers	researcher	NOUN
easat-9496	77	7	conducted	conduct	VERB
easat-9496	77	8	a	a	DET
easat-9496	77	9	problem	problem	NOUN
easat-9496	77	10	analysis	analysis	NOUN
easat-9496	77	11	and	and	CCONJ
easat-9496	77	12	needs	need	VERB
easat-9496	77	13	analysis	analysis	NOUN
easat-9496	77	14	.	.	PUNCT
easat-9496	78	1	"	"	PUNCT
easat-9496	78	2	analyze	analyze	NOUN
easat-9496	78	3	"	"	PUNCT
easat-9496	78	4	is	be	AUX
easat-9496	78	5	done	do	VERB
easat-9496	78	6	through	through	ADP
easat-9496	78	7	social	social	ADJ
easat-9496	78	8	media	medium	NOUN
easat-9496	78	9	content	content	NOUN
easat-9496	78	10	in	in	ADP
easat-9496	78	11	internal	internal	ADJ
easat-9496	78	12	unesa	unesa	NOUN
easat-9496	78	13	to	to	PART
easat-9496	78	14	find	find	VERB
easat-9496	78	15	social	social	ADJ
easat-9496	78	16	media	medium	NOUN
easat-9496	78	17	management	management	NOUN
easat-9496	78	18	problems	problem	NOUN
easat-9496	78	19	.	.	PUNCT
easat-9496	79	1	in	in	ADP
easat-9496	79	2	addition	addition	NOUN
easat-9496	79	3	,	,	PUNCT
easat-9496	79	4	in	in	ADP
easat-9496	79	5	-	-	PUNCT
easat-9496	79	6	depth	depth	NOUN
easat-9496	79	7	interviews	interview	NOUN
easat-9496	79	8	were	be	AUX
easat-9496	79	9	also	also	ADV
easat-9496	79	10	conducted	conduct	VERB
easat-9496	79	11	with	with	ADP
easat-9496	79	12	university	university	NOUN
easat-9496	79	13	leaders	leader	NOUN
easat-9496	79	14	.	.	PUNCT
easat-9496	80	1	governance	governance	NOUN
easat-9496	80	2	of	of	ADP
easat-9496	80	3	higher	high	ADJ
easat-9496	80	4	education	education	NOUN
easat-9496	80	5	in	in	ADP
easat-9496	80	6	indonesia	indonesia	PROPN
easat-9496	80	7	universities	university	NOUN
easat-9496	80	8	similar	similar	ADJ
easat-9496	80	9	to	to	ADP
easat-9496	80	10	unesa	unesa	PROPN
easat-9496	80	11	have	have	VERB
easat-9496	80	12	3	3	NUM
easat-9496	80	13	highest	high	ADJ
easat-9496	80	14	leaders	leader	NOUN
easat-9496	80	15	,	,	PUNCT
easat-9496	80	16	namely	namely	ADV
easat-9496	80	17	the	the	DET
easat-9496	80	18	chancellor	chancellor	NOUN
easat-9496	80	19	,	,	PUNCT
easat-9496	80	20	chair	chair	NOUN
easat-9496	80	21	of	of	ADP
easat-9496	80	22	the	the	DET
easat-9496	80	23	academic	academic	ADJ
easat-9496	80	24	senate	senate	PROPN
easat-9496	80	25	and	and	CCONJ
easat-9496	80	26	chairman	chairman	NOUN
easat-9496	80	27	of	of	ADP
easat-9496	80	28	the	the	DET
easat-9496	80	29	board	board	NOUN
easat-9496	80	30	of	of	ADP
easat-9496	80	31	trustees	trustee	NOUN
easat-9496	80	32	.	.	PUNCT
easat-9496	81	1	"	"	PUNCT
easat-9496	81	2	design	design	NOUN
easat-9496	81	3	"	"	PUNCT
easat-9496	81	4	is	be	AUX
easat-9496	81	5	done	do	VERB
easat-9496	81	6	by	by	ADP
easat-9496	81	7	compiling	compile	VERB
easat-9496	81	8	a	a	DET
easat-9496	81	9	basic	basic	ADJ
easat-9496	81	10	pattern	pattern	NOUN
easat-9496	81	11	of	of	ADP
easat-9496	81	12	social	social	ADJ
easat-9496	81	13	media	medium	NOUN
easat-9496	81	14	management	management	NOUN
easat-9496	81	15	that	that	PRON
easat-9496	81	16	refers	refer	VERB
easat-9496	81	17	to	to	ADP
easat-9496	81	18	the	the	DET
easat-9496	81	19	circular	circular	ADJ
easat-9496	81	20	model	model	NOUN
easat-9496	81	21	of	of	ADP
easat-9496	81	22	some	some	PRON
easat-9496	81	23	[	[	X
easat-9496	81	24	13	13	NUM
easat-9496	81	25	]	]	PUNCT
easat-9496	81	26	the	the	DET
easat-9496	81	27	principles	principle	NOUN
easat-9496	81	28	of	of	ADP
easat-9496	81	29	decentralized	decentralized	ADJ
easat-9496	81	30	social	social	ADJ
easat-9496	81	31	media	medium	NOUN
easat-9496	81	32	management	management	NOUN
easat-9496	81	33	[	[	X
easat-9496	81	34	14	14	NUM
easat-9496	81	35	]	]	PUNCT
easat-9496	81	36	and	and	CCONJ
easat-9496	81	37	other	other	ADJ
easat-9496	81	38	social	social	ADJ
easat-9496	81	39	media	medium	NOUN
easat-9496	81	40	management	management	NOUN
easat-9496	81	41	concepts	concept	NOUN
easat-9496	81	42	/	/	SYM
easat-9496	81	43	theories	theory	NOUN
easat-9496	81	44	.	.	PUNCT
easat-9496	82	1	in	in	ADP
easat-9496	82	2	the	the	DET
easat-9496	82	3	design	design	NOUN
easat-9496	82	4	stage	stage	NOUN
easat-9496	82	5	,	,	PUNCT
easat-9496	82	6	researchers	researcher	NOUN
easat-9496	82	7	focus	focus	VERB
easat-9496	82	8	on	on	ADP
easat-9496	82	9	the	the	DET
easat-9496	82	10	flow	flow	NOUN
easat-9496	82	11	and	and	CCONJ
easat-9496	82	12	usefulness	usefulness	NOUN
easat-9496	82	13	of	of	ADP
easat-9496	82	14	the	the	DET
easat-9496	82	15	website	website	NOUN
easat-9496	82	16	as	as	ADP
easat-9496	82	17	a	a	DET
easat-9496	82	18	support	support	NOUN
easat-9496	82	19	for	for	ADP
easat-9496	82	20	digital	digital	ADJ
easat-9496	82	21	communication	communication	NOUN
easat-9496	82	22	between	between	ADP
easat-9496	82	23	work	work	NOUN
easat-9496	82	24	units	unit	NOUN
easat-9496	82	25	.	.	PUNCT
easat-9496	83	1	"	"	PUNCT
easat-9496	83	2	develop	develop	VERB
easat-9496	83	3	"	"	PUNCT
easat-9496	83	4	focuses	focus	VERB
easat-9496	83	5	on	on	ADP
easat-9496	83	6	making	make	VERB
easat-9496	83	7	social	social	ADJ
easat-9496	83	8	media	medium	NOUN
easat-9496	83	9	management	management	NOUN
easat-9496	83	10	products	product	NOUN
easat-9496	83	11	,	,	PUNCT
easat-9496	83	12	which	which	PRON
easat-9496	83	13	are	be	AUX
easat-9496	83	14	formulated	formulate	VERB
easat-9496	83	15	through	through	ADP
easat-9496	83	16	the	the	DET
easat-9496	83	17	results	result	NOUN
easat-9496	83	18	of	of	ADP
easat-9496	83	19	previous	previous	ADJ
easat-9496	83	20	analysis	analysis	NOUN
easat-9496	83	21	and	and	CCONJ
easat-9496	83	22	basic	basic	ADJ
easat-9496	83	23	design	design	NOUN
easat-9496	83	24	.	.	PUNCT
easat-9496	84	1	in	in	ADP
easat-9496	84	2	addition	addition	NOUN
easat-9496	84	3	,	,	PUNCT
easat-9496	84	4	a	a	DET
easat-9496	84	5	validity	validity	NOUN
easat-9496	84	6	test	test	NOUN
easat-9496	84	7	was	be	AUX
easat-9496	84	8	conducted	conduct	VERB
easat-9496	84	9	by	by	ADP
easat-9496	84	10	a	a	DET
easat-9496	84	11	team	team	NOUN
easat-9496	84	12	of	of	ADP
easat-9496	84	13	928	928	NUM
easat-9496	84	14	edelweiss	edelweiss	PROPN
easat-9496	84	15	applied	apply	VERB
easat-9496	84	16	science	science	NOUN
easat-9496	84	17	and	and	CCONJ
easat-9496	84	18	technology	technology	NOUN
easat-9496	84	19	issn	issn	PROPN
easat-9496	84	20	:	:	PUNCT
easat-9496	84	21	2576	2576	NUM
easat-9496	84	22	-	-	SYM
easat-9496	84	23	8484	8484	NUM
easat-9496	84	24	vol	vol	NOUN
easat-9496	84	25	.	.	PROPN
easat-9496	85	1	9	9	NUM
easat-9496	85	2	,	,	PUNCT
easat-9496	85	3	no	no	INTJ
easat-9496	85	4	.	.	NOUN
easat-9496	85	5	8	8	NUM
easat-9496	85	6	:	:	SYM
easat-9496	85	7	925	925	NUM
easat-9496	85	8	-	-	SYM
easat-9496	85	9	939	939	NUM
easat-9496	85	10	,	,	PUNCT
easat-9496	85	11	2025	2025	NUM
easat-9496	85	12	doi	doi	NOUN
easat-9496	85	13	:	:	PUNCT
easat-9496	85	14	10.55214/2576	10.55214/2576	NUM
easat-9496	85	15	-	-	PUNCT
easat-9496	85	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	85	17	©	©	PROPN
easat-9496	85	18	2025	2025	NUM
easat-9496	85	19	by	by	ADP
easat-9496	85	20	the	the	DET
easat-9496	85	21	authors	author	NOUN
easat-9496	85	22	;	;	PUNCT
easat-9496	85	23	licensee	licensee	PROPN
easat-9496	85	24	learning	learn	VERB
easat-9496	85	25	gate	gate	NOUN
easat-9496	85	26	experts	expert	NOUN
easat-9496	85	27	and	and	CCONJ
easat-9496	85	28	a	a	DET
easat-9496	85	29	limited	limited	ADJ
easat-9496	85	30	trial	trial	NOUN
easat-9496	85	31	by	by	ADP
easat-9496	85	32	public	public	ADJ
easat-9496	85	33	relations	relation	NOUN
easat-9496	85	34	staff	staff	NOUN
easat-9496	85	35	in	in	ADP
easat-9496	85	36	internal	internal	ADJ
easat-9496	85	37	unesa	unesa	NOUN
easat-9496	85	38	.	.	PUNCT
easat-9496	86	1	to	to	PART
easat-9496	86	2	perform	perform	VERB
easat-9496	86	3	the	the	DET
easat-9496	86	4	validity	validity	NOUN
easat-9496	86	5	of	of	ADP
easat-9496	86	6	the	the	DET
easat-9496	86	7	instrument	instrument	NOUN
easat-9496	86	8	used	use	VERB
easat-9496	86	9	includes	include	VERB
easat-9496	86	10	the	the	DET
easat-9496	86	11	components	component	NOUN
easat-9496	86	12	of	of	ADP
easat-9496	86	13	brand	brand	NOUN
easat-9496	86	14	engagement	engagement	NOUN
easat-9496	86	15	in	in	ADP
easat-9496	86	16	the	the	DET
easat-9496	86	17	marketing	marketing	NOUN
easat-9496	86	18	science	science	PROPN
easat-9496	86	19	institute	institute	PROPN
easat-9496	86	20	by	by	ADP
easat-9496	86	21	sjöberg	sjöberg	PROPN
easat-9496	87	1	[	[	X
easat-9496	87	2	41	41	NUM
easat-9496	87	3	]	]	PUNCT
easat-9496	87	4	.	.	PUNCT
easat-9496	88	1	table	table	NOUN
easat-9496	88	2	1	1	NUM
easat-9496	88	3	.	.	PUNCT
easat-9496	89	1	social	social	ADJ
easat-9496	89	2	media	medium	NOUN
easat-9496	89	3	management	management	NOUN
easat-9496	89	4	validation	validation	NOUN
easat-9496	89	5	assessment	assessment	NOUN
easat-9496	89	6	criteria	criterion	NOUN
easat-9496	89	7	.	.	PUNCT
easat-9496	90	1	no	no	DET
easat-9496	90	2	assessment	assessment	NOUN
easat-9496	90	3	item	item	NOUN
easat-9496	90	4	1	1	NUM
easat-9496	90	5	identification	identification	NOUN
easat-9496	90	6	;	;	PUNCT
easat-9496	90	7	measuring	measure	VERB
easat-9496	90	8	the	the	DET
easat-9496	90	9	consistency	consistency	NOUN
easat-9496	90	10	of	of	ADP
easat-9496	90	11	the	the	DET
easat-9496	90	12	website	website	NOUN
easat-9496	90	13	to	to	PART
easat-9496	90	14	build	build	VERB
easat-9496	90	15	unesa	unesa	ADJ
easat-9496	90	16	brand	brand	NOUN
easat-9496	90	17	image	image	NOUN
easat-9496	90	18	affiliation	affiliation	NOUN
easat-9496	90	19	with	with	ADP
easat-9496	90	20	the	the	DET
easat-9496	90	21	audience	audience	NOUN
easat-9496	90	22	.	.	PUNCT
easat-9496	91	1	2	2	NUM
easat-9496	91	2	enthusiasm	enthusiasm	NOUN
easat-9496	91	3	;	;	PUNCT
easat-9496	91	4	assessing	assess	VERB
easat-9496	91	5	how	how	SCONJ
easat-9496	91	6	to	to	PART
easat-9496	91	7	build	build	VERB
easat-9496	91	8	audience	audience	NOUN
easat-9496	91	9	response	response	NOUN
easat-9496	91	10	to	to	ADP
easat-9496	91	11	instagram	instagram	PROPN
easat-9496	91	12	content	content	PROPN
easat-9496	91	13	through	through	ADP
easat-9496	91	14	the	the	DET
easat-9496	91	15	developed	develop	VERB
easat-9496	91	16	website	website	NOUN
easat-9496	91	17	.	.	PUNCT
easat-9496	92	1	3	3	NUM
easat-9496	92	2	attention	attention	NOUN
easat-9496	92	3	:	:	PUNCT
easat-9496	92	4	measures	measure	VERB
easat-9496	92	5	the	the	DET
easat-9496	92	6	extent	extent	NOUN
easat-9496	92	7	to	to	PART
easat-9496	92	8	which	which	PRON
easat-9496	92	9	audiences	audience	NOUN
easat-9496	92	10	give	give	VERB
easat-9496	92	11	their	their	PRON
easat-9496	92	12	focus	focus	NOUN
easat-9496	92	13	and	and	CCONJ
easat-9496	92	14	time	time	NOUN
easat-9496	92	15	to	to	ADP
easat-9496	92	16	brand	brand	NOUN
easat-9496	92	17	content	content	NOUN
easat-9496	92	18	or	or	CCONJ
easat-9496	92	19	activities	activity	NOUN
easat-9496	92	20	on	on	ADP
easat-9496	92	21	social	social	ADJ
easat-9496	92	22	media	medium	NOUN
easat-9496	92	23	through	through	ADP
easat-9496	92	24	the	the	DET
easat-9496	92	25	developed	develop	VERB
easat-9496	92	26	website	website	NOUN
easat-9496	92	27	.	.	PUNCT
easat-9496	93	1	4	4	NUM
easat-9496	93	2	absorption	absorption	NOUN
easat-9496	93	3	:	:	PUNCT
easat-9496	93	4	measures	measure	VERB
easat-9496	93	5	the	the	DET
easat-9496	93	6	extent	extent	NOUN
easat-9496	93	7	to	to	PART
easat-9496	93	8	which	which	PRON
easat-9496	93	9	managers	manager	NOUN
easat-9496	93	10	are	be	AUX
easat-9496	93	11	directly	directly	ADV
easat-9496	93	12	involved	involve	VERB
easat-9496	93	13	in	in	ADP
easat-9496	93	14	creating	create	VERB
easat-9496	93	15	content	content	NOUN
easat-9496	93	16	to	to	PART
easat-9496	93	17	improve	improve	VERB
easat-9496	93	18	unesa	unesa	PROPN
easat-9496	93	19	's	's	PART
easat-9496	93	20	brand	brand	NOUN
easat-9496	93	21	image	image	NOUN
easat-9496	93	22	on	on	ADP
easat-9496	93	23	instagram	instagram	PROPN
easat-9496	93	24	.	.	PUNCT
easat-9496	94	1	5	5	NUM
easat-9496	94	2	interaction	interaction	NOUN
easat-9496	94	3	:	:	PUNCT
easat-9496	94	4	assesses	assess	VERB
easat-9496	94	5	the	the	DET
easat-9496	94	6	extent	extent	NOUN
easat-9496	94	7	to	to	PART
easat-9496	94	8	which	which	PRON
easat-9496	94	9	social	social	ADJ
easat-9496	94	10	media	medium	NOUN
easat-9496	94	11	managers	manager	NOUN
easat-9496	94	12	can	can	AUX
easat-9496	94	13	build	build	VERB
easat-9496	94	14	two	two	NUM
easat-9496	94	15	-	-	PUNCT
easat-9496	94	16	way	way	NOUN
easat-9496	94	17	communication	communication	NOUN
easat-9496	94	18	with	with	ADP
easat-9496	94	19	audiences	audience	NOUN
easat-9496	94	20	through	through	ADP
easat-9496	94	21	the	the	DET
easat-9496	94	22	modules	module	NOUN
easat-9496	94	23	and	and	CCONJ
easat-9496	94	24	websites	website	NOUN
easat-9496	94	25	developed	develop	VERB
easat-9496	94	26	.	.	PUNCT
easat-9496	95	1	the	the	DET
easat-9496	95	2	data	datum	NOUN
easat-9496	95	3	obtained	obtain	VERB
easat-9496	95	4	from	from	ADP
easat-9496	95	5	the	the	DET
easat-9496	95	6	media	medium	NOUN
easat-9496	95	7	development	development	NOUN
easat-9496	95	8	process	process	NOUN
easat-9496	95	9	will	will	AUX
easat-9496	95	10	be	be	AUX
easat-9496	95	11	analyzed	analyze	VERB
easat-9496	95	12	descriptively	descriptively	ADV
easat-9496	95	13	which	which	PRON
easat-9496	95	14	is	be	AUX
easat-9496	95	15	then	then	ADV
easat-9496	95	16	used	use	VERB
easat-9496	95	17	to	to	PART
easat-9496	95	18	determine	determine	VERB
easat-9496	95	19	the	the	DET
easat-9496	95	20	feasibility	feasibility	NOUN
easat-9496	95	21	,	,	PUNCT
easat-9496	95	22	practicality	practicality	NOUN
easat-9496	95	23	and	and	CCONJ
easat-9496	95	24	effectiveness	effectiveness	NOUN
easat-9496	95	25	of	of	ADP
easat-9496	95	26	the	the	DET
easat-9496	95	27	website	website	NOUN
easat-9496	95	28	that	that	PRON
easat-9496	95	29	has	have	AUX
easat-9496	95	30	been	be	AUX
easat-9496	95	31	developed	develop	VERB
easat-9496	95	32	.	.	PUNCT
easat-9496	96	1	data	datum	NOUN
easat-9496	96	2	from	from	ADP
easat-9496	96	3	the	the	DET
easat-9496	96	4	validation	validation	NOUN
easat-9496	96	5	results	result	NOUN
easat-9496	96	6	of	of	ADP
easat-9496	96	7	social	social	ADJ
easat-9496	96	8	media	medium	NOUN
easat-9496	96	9	management	management	NOUN
easat-9496	96	10	experts	expert	NOUN
easat-9496	96	11	,	,	PUNCT
easat-9496	96	12	public	public	ADJ
easat-9496	96	13	relations	relation	NOUN
easat-9496	96	14	experts	expert	NOUN
easat-9496	96	15	,	,	PUNCT
easat-9496	96	16	and	and	CCONJ
easat-9496	96	17	education	education	NOUN
easat-9496	96	18	management	management	NOUN
easat-9496	96	19	experts	expert	NOUN
easat-9496	96	20	,	,	PUNCT
easat-9496	96	21	as	as	ADV
easat-9496	96	22	well	well	ADV
easat-9496	96	23	as	as	ADP
easat-9496	96	24	the	the	DET
easat-9496	96	25	response	response	NOUN
easat-9496	96	26	questionnaire	questionnaire	NOUN
easat-9496	96	27	of	of	ADP
easat-9496	96	28	research	research	NOUN
easat-9496	96	29	subjects	subject	NOUN
easat-9496	96	30	were	be	AUX
easat-9496	96	31	analyzed	analyze	VERB
easat-9496	96	32	to	to	PART
easat-9496	96	33	determine	determine	VERB
easat-9496	96	34	the	the	DET
easat-9496	96	35	feasibility	feasibility	NOUN
easat-9496	96	36	of	of	ADP
easat-9496	96	37	the	the	DET
easat-9496	96	38	product	product	NOUN
easat-9496	96	39	.	.	PUNCT
easat-9496	97	1	to	to	PART
easat-9496	97	2	process	process	VERB
easat-9496	97	3	the	the	DET
easat-9496	97	4	data	datum	NOUN
easat-9496	97	5	,	,	PUNCT
easat-9496	97	6	researchers	researcher	NOUN
easat-9496	97	7	used	use	VERB
easat-9496	97	8	the	the	DET
easat-9496	97	9	following	follow	VERB
easat-9496	97	10	percentage	percentage	NOUN
easat-9496	97	11	formula	formula	NOUN
easat-9496	97	12	:	:	PUNCT
easat-9496	97	13	figure	figure	NOUN
easat-9496	97	14	1	1	NUM
easat-9496	97	15	.	.	PUNCT
easat-9496	97	16	determination	determination	NOUN
easat-9496	97	17	of	of	ADP
easat-9496	97	18	validation	validation	NOUN
easat-9496	97	19	value	value	NOUN
easat-9496	97	20	.	.	PUNCT
easat-9496	98	1	the	the	DET
easat-9496	98	2	results	result	NOUN
easat-9496	98	3	of	of	ADP
easat-9496	98	4	data	datum	NOUN
easat-9496	98	5	processing	processing	NOUN
easat-9496	98	6	were	be	AUX
easat-9496	98	7	then	then	ADV
easat-9496	98	8	analyzed	analyze	VERB
easat-9496	98	9	using	use	VERB
easat-9496	98	10	the	the	DET
easat-9496	98	11	value	value	NOUN
easat-9496	98	12	interpretation	interpretation	NOUN
easat-9496	98	13	criteria	criterion	NOUN
easat-9496	98	14	that	that	PRON
easat-9496	98	15	are	be	AUX
easat-9496	98	16	generally	generally	ADV
easat-9496	98	17	used	use	VERB
easat-9496	98	18	in	in	ADP
easat-9496	98	19	university	university	NOUN
easat-9496	98	20	assessments	assessment	NOUN
easat-9496	98	21	.	.	PUNCT
easat-9496	99	1	interpretation	interpretation	NOUN
easat-9496	99	2	is	be	AUX
easat-9496	99	3	the	the	DET
easat-9496	99	4	meaning	meaning	NOUN
easat-9496	99	5	of	of	ADP
easat-9496	99	6	the	the	DET
easat-9496	99	7	data	datum	NOUN
easat-9496	99	8	obtained	obtain	VERB
easat-9496	99	9	.	.	PUNCT
easat-9496	100	1	as	as	ADP
easat-9496	100	2	a	a	DET
easat-9496	100	3	guideline	guideline	NOUN
easat-9496	100	4	for	for	ADP
easat-9496	100	5	interpretation	interpretation	NOUN
easat-9496	100	6	,	,	PUNCT
easat-9496	100	7	the	the	DET
easat-9496	100	8	criteria	criterion	NOUN
easat-9496	100	9	are	be	AUX
easat-9496	100	10	set	set	VERB
easat-9496	100	11	as	as	SCONJ
easat-9496	100	12	shown	show	VERB
easat-9496	100	13	in	in	ADP
easat-9496	100	14	the	the	DET
easat-9496	100	15	following	follow	VERB
easat-9496	100	16	table	table	NOUN
easat-9496	100	17	:	:	PUNCT
easat-9496	100	18	table	table	NOUN
easat-9496	100	19	2	2	NUM
easat-9496	100	20	.	.	PUNCT
easat-9496	101	1	interpretation	interpretation	NOUN
easat-9496	101	2	criteria	criterion	NOUN
easat-9496	101	3	.	.	PUNCT
easat-9496	102	1	category	category	NOUN
easat-9496	102	2	percentage	percentage	NOUN
easat-9496	102	3	qualification	qualification	NOUN
easat-9496	102	4	4	4	NUM
easat-9496	102	5	86	86	NUM
easat-9496	102	6	%	%	NOUN
easat-9496	102	7	100	100	NUM
easat-9496	102	8	%	%	NOUN
easat-9496	102	9	very	very	ADV
easat-9496	102	10	feasible	feasible	ADJ
easat-9496	102	11	3	3	NUM
easat-9496	102	12	76	76	NUM
easat-9496	102	13	%	%	NOUN
easat-9496	102	14	85	85	NUM
easat-9496	102	15	%	%	NOUN
easat-9496	102	16	feasible	feasible	ADJ
easat-9496	102	17	2	2	NUM
easat-9496	102	18	56	56	NUM
easat-9496	102	19	%	%	NOUN
easat-9496	102	20	75	75	NUM
easat-9496	102	21	%	%	NOUN
easat-9496	102	22	less	less	ADV
easat-9496	102	23	feasible	feasible	ADJ
easat-9496	102	24	1	1	NUM
easat-9496	102	25	≤	≤	NUM
easat-9496	102	26	55	55	NUM
easat-9496	102	27	%	%	NOUN
easat-9496	102	28	not	not	PART
easat-9496	102	29	feasible	feasible	ADJ
easat-9496	102	30	source	source	NOUN
easat-9496	102	31	:	:	PUNCT
easat-9496	102	32	sugiyono	sugiyono	NOUN
easat-9496	103	1	[	[	X
easat-9496	103	2	42	42	NUM
easat-9496	103	3	]	]	PUNCT
easat-9496	103	4	.	.	PUNCT
easat-9496	104	1	description	description	NOUN
easat-9496	104	2	:	:	PUNCT
easat-9496	104	3	a.	a.	NOUN
easat-9496	104	4	if	if	SCONJ
easat-9496	104	5	the	the	DET
easat-9496	104	6	tested	test	VERB
easat-9496	104	7	product	product	NOUN
easat-9496	104	8	reaches	reach	VERB
easat-9496	104	9	a	a	DET
easat-9496	104	10	percentage	percentage	NOUN
easat-9496	104	11	level	level	NOUN
easat-9496	104	12	of	of	ADP
easat-9496	104	13	86	86	NUM
easat-9496	104	14	%	%	NOUN
easat-9496	104	15	100	100	NUM
easat-9496	104	16	%	%	NOUN
easat-9496	104	17	,	,	PUNCT
easat-9496	104	18	then	then	ADV
easat-9496	104	19	the	the	DET
easat-9496	104	20	social	social	ADJ
easat-9496	104	21	media	medium	NOUN
easat-9496	104	22	management	management	NOUN
easat-9496	104	23	model	model	NOUN
easat-9496	104	24	is	be	AUX
easat-9496	104	25	classified	classify	VERB
easat-9496	104	26	as	as	ADP
easat-9496	104	27	very	very	ADV
easat-9496	104	28	feasible	feasible	ADJ
easat-9496	104	29	.	.	PUNCT
easat-9496	105	1	b.	b.	PROPN
easat-9496	106	1	if	if	SCONJ
easat-9496	106	2	the	the	DET
easat-9496	106	3	tested	test	VERB
easat-9496	106	4	social	social	ADJ
easat-9496	106	5	product	product	NOUN
easat-9496	106	6	reaches	reach	VERB
easat-9496	106	7	a	a	DET
easat-9496	106	8	percentage	percentage	NOUN
easat-9496	106	9	level	level	NOUN
easat-9496	106	10	of	of	ADP
easat-9496	106	11	76%-85	76%-85	NUM
easat-9496	106	12	%	%	NOUN
easat-9496	106	13	,	,	PUNCT
easat-9496	106	14	then	then	ADV
easat-9496	106	15	the	the	DET
easat-9496	106	16	social	social	ADJ
easat-9496	106	17	media	medium	NOUN
easat-9496	106	18	management	management	NOUN
easat-9496	106	19	model	model	NOUN
easat-9496	106	20	is	be	AUX
easat-9496	106	21	classified	classify	VERB
easat-9496	106	22	as	as	ADP
easat-9496	106	23	feasible	feasible	ADJ
easat-9496	106	24	.	.	PUNCT
easat-9496	107	1	c.	c.	NOUN
easat-9496	107	2	if	if	SCONJ
easat-9496	107	3	the	the	DET
easat-9496	107	4	tested	test	VERB
easat-9496	107	5	product	product	NOUN
easat-9496	107	6	reaches	reach	VERB
easat-9496	107	7	a	a	DET
easat-9496	107	8	percentage	percentage	NOUN
easat-9496	107	9	level	level	NOUN
easat-9496	107	10	of	of	ADP
easat-9496	107	11	56	56	NUM
easat-9496	107	12	%	%	NOUN
easat-9496	107	13	75	75	NUM
easat-9496	107	14	%	%	NOUN
easat-9496	107	15	,	,	PUNCT
easat-9496	107	16	then	then	ADV
easat-9496	107	17	the	the	DET
easat-9496	107	18	social	social	ADJ
easat-9496	107	19	media	medium	NOUN
easat-9496	107	20	management	management	NOUN
easat-9496	107	21	model	model	NOUN
easat-9496	107	22	is	be	AUX
easat-9496	107	23	classified	classify	VERB
easat-9496	107	24	as	as	ADP
easat-9496	107	25	less	less	ADV
easat-9496	107	26	feasible	feasible	ADJ
easat-9496	107	27	.	.	PUNCT
easat-9496	108	1	929	929	NUM
easat-9496	108	2	edelweiss	edelweiss	PROPN
easat-9496	108	3	applied	apply	VERB
easat-9496	108	4	science	science	NOUN
easat-9496	108	5	and	and	CCONJ
easat-9496	108	6	technology	technology	NOUN
easat-9496	108	7	issn	issn	PROPN
easat-9496	108	8	:	:	PUNCT
easat-9496	108	9	2576	2576	NUM
easat-9496	108	10	-	-	SYM
easat-9496	108	11	8484	8484	NUM
easat-9496	108	12	vol	vol	NOUN
easat-9496	108	13	.	.	PROPN
easat-9496	109	1	9	9	NUM
easat-9496	109	2	,	,	PUNCT
easat-9496	109	3	no	no	INTJ
easat-9496	109	4	.	.	NOUN
easat-9496	109	5	8	8	NUM
easat-9496	109	6	:	:	SYM
easat-9496	109	7	925	925	NUM
easat-9496	109	8	-	-	SYM
easat-9496	109	9	939	939	NUM
easat-9496	109	10	,	,	PUNCT
easat-9496	109	11	2025	2025	NUM
easat-9496	109	12	doi	doi	NOUN
easat-9496	109	13	:	:	PUNCT
easat-9496	109	14	10.55214/2576	10.55214/2576	NUM
easat-9496	109	15	-	-	PUNCT
easat-9496	109	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	109	17	©	©	PROPN
easat-9496	109	18	2025	2025	NUM
easat-9496	109	19	by	by	ADP
easat-9496	109	20	the	the	DET
easat-9496	109	21	authors	author	NOUN
easat-9496	109	22	;	;	PUNCT
easat-9496	109	23	licensee	licensee	PROPN
easat-9496	109	24	learning	learning	PROPN
easat-9496	109	25	gate	gate	PROPN
easat-9496	109	26	d.	d.	PROPN
easat-9496	109	27	if	if	SCONJ
easat-9496	109	28	the	the	DET
easat-9496	109	29	tested	test	VERB
easat-9496	109	30	product	product	NOUN
easat-9496	109	31	reaches	reach	VERB
easat-9496	109	32	a	a	DET
easat-9496	109	33	percentage	percentage	NOUN
easat-9496	109	34	level	level	NOUN
easat-9496	109	35	<	<	X
easat-9496	109	36	55	55	NUM
easat-9496	109	37	%	%	NOUN
easat-9496	109	38	,	,	PUNCT
easat-9496	109	39	then	then	ADV
easat-9496	109	40	the	the	DET
easat-9496	109	41	social	social	ADJ
easat-9496	109	42	media	medium	NOUN
easat-9496	109	43	management	management	NOUN
easat-9496	109	44	model	model	NOUN
easat-9496	109	45	is	be	AUX
easat-9496	109	46	classified	classify	VERB
easat-9496	109	47	as	as	ADP
easat-9496	109	48	unfit	unfit	ADJ
easat-9496	109	49	.	.	PUNCT
easat-9496	110	1	the	the	DET
easat-9496	110	2	findings	findings	PROPN
easat-9496	110	3	data	datum	NOUN
easat-9496	110	4	analyzed	analyze	VERB
easat-9496	110	5	include	include	VERB
easat-9496	110	6	:	:	PUNCT
easat-9496	110	7	(	(	PUNCT
easat-9496	110	8	1	1	X
easat-9496	110	9	)	)	PUNCT
easat-9496	110	10	initial	initial	ADJ
easat-9496	110	11	findings	finding	NOUN
easat-9496	110	12	data	datum	NOUN
easat-9496	110	13	were	be	AUX
easat-9496	110	14	reduced	reduce	VERB
easat-9496	110	15	,	,	PUNCT
easat-9496	110	16	analyzed	analyze	VERB
easat-9496	110	17	,	,	PUNCT
easat-9496	110	18	and	and	CCONJ
easat-9496	110	19	concluded	conclude	VERB
easat-9496	110	20	for	for	ADP
easat-9496	110	21	the	the	DET
easat-9496	110	22	preparation	preparation	NOUN
easat-9496	110	23	of	of	ADP
easat-9496	110	24	social	social	ADJ
easat-9496	110	25	media	medium	NOUN
easat-9496	110	26	management	management	NOUN
easat-9496	110	27	models	model	NOUN
easat-9496	110	28	;	;	PUNCT
easat-9496	110	29	(	(	PUNCT
easat-9496	110	30	2	2	X
easat-9496	110	31	)	)	PUNCT
easat-9496	110	32	findings	finding	VERB
easat-9496	110	33	data	datum	NOUN
easat-9496	110	34	from	from	ADP
easat-9496	110	35	validation	validation	NOUN
easat-9496	110	36	results	result	NOUN
easat-9496	110	37	which	which	PRON
easat-9496	110	38	were	be	AUX
easat-9496	110	39	then	then	ADV
easat-9496	110	40	analyzed	analyze	VERB
easat-9496	110	41	to	to	PART
easat-9496	110	42	become	become	VERB
easat-9496	110	43	revision	revision	NOUN
easat-9496	110	44	materials	material	NOUN
easat-9496	110	45	;	;	PUNCT
easat-9496	110	46	(	(	PUNCT
easat-9496	110	47	3	3	X
easat-9496	110	48	)	)	PUNCT
easat-9496	110	49	findings	finding	VERB
easat-9496	110	50	data	datum	NOUN
easat-9496	110	51	from	from	ADP
easat-9496	110	52	limited	limited	ADJ
easat-9496	110	53	trials	trial	NOUN
easat-9496	110	54	which	which	PRON
easat-9496	110	55	were	be	AUX
easat-9496	110	56	then	then	ADV
easat-9496	110	57	analyzed	analyze	VERB
easat-9496	110	58	to	to	PART
easat-9496	110	59	become	become	VERB
easat-9496	110	60	revision	revision	NOUN
easat-9496	110	61	materials	material	NOUN
easat-9496	110	62	.	.	PUNCT
easat-9496	111	1	the	the	DET
easat-9496	111	2	next	next	ADJ
easat-9496	111	3	stage	stage	NOUN
easat-9496	111	4	"	"	PUNCT
easat-9496	111	5	implementation	implementation	NOUN
easat-9496	111	6	"	"	PUNCT
easat-9496	111	7	was	be	AUX
easat-9496	111	8	carried	carry	VERB
easat-9496	111	9	out	out	ADP
easat-9496	111	10	with	with	ADP
easat-9496	111	11	mass	mass	ADJ
easat-9496	111	12	trials	trial	NOUN
easat-9496	111	13	on	on	ADP
easat-9496	111	14	faculty	faculty	NOUN
easat-9496	111	15	instagram	instagram	PROPN
easat-9496	111	16	account	account	NOUN
easat-9496	111	17	managers	manager	NOUN
easat-9496	111	18	and	and	CCONJ
easat-9496	111	19	student	student	NOUN
easat-9496	111	20	representatives	representative	NOUN
easat-9496	111	21	.	.	PUNCT
easat-9496	112	1	data	datum	NOUN
easat-9496	112	2	from	from	ADP
easat-9496	112	3	the	the	DET
easat-9496	112	4	mass	mass	NOUN
easat-9496	112	5	trial	trial	NOUN
easat-9496	112	6	findings	finding	NOUN
easat-9496	112	7	were	be	AUX
easat-9496	112	8	analyzed	analyze	VERB
easat-9496	112	9	for	for	ADP
easat-9496	112	10	finalization	finalization	NOUN
easat-9496	112	11	and	and	CCONJ
easat-9496	112	12	improvement	improvement	NOUN
easat-9496	112	13	of	of	ADP
easat-9496	112	14	the	the	DET
easat-9496	112	15	final	final	ADJ
easat-9496	112	16	product	product	NOUN
easat-9496	112	17	.	.	PUNCT
easat-9496	113	1	"	"	PUNCT
easat-9496	113	2	evaluate	evaluate	VERB
easat-9496	113	3	"	"	PUNCT
easat-9496	113	4	includes	include	VERB
easat-9496	113	5	analyzing	analyze	VERB
easat-9496	113	6	the	the	DET
easat-9496	113	7	results	result	NOUN
easat-9496	113	8	of	of	ADP
easat-9496	113	9	mass	mass	ADJ
easat-9496	113	10	trials	trial	NOUN
easat-9496	113	11	on	on	ADP
easat-9496	113	12	400	400	NUM
easat-9496	113	13	students	student	NOUN
easat-9496	113	14	on	on	ADP
easat-9496	113	15	the	the	DET
easat-9496	113	16	social	social	ADJ
easat-9496	113	17	media	medium	NOUN
easat-9496	113	18	management	management	NOUN
easat-9496	113	19	system	system	NOUN
easat-9496	113	20	found	find	VERB
easat-9496	113	21	by	by	ADP
easat-9496	113	22	researchers	researcher	NOUN
easat-9496	113	23	.	.	PUNCT
easat-9496	114	1	the	the	DET
easat-9496	114	2	evaluation	evaluation	NOUN
easat-9496	114	3	refers	refer	VERB
easat-9496	114	4	to	to	ADP
easat-9496	114	5	the	the	DET
easat-9496	114	6	assessment	assessment	NOUN
easat-9496	114	7	items	item	NOUN
easat-9496	114	8	that	that	PRON
easat-9496	114	9	include	include	VERB
easat-9496	114	10	aspects	aspect	NOUN
easat-9496	114	11	of	of	ADP
easat-9496	114	12	brand	brand	NOUN
easat-9496	114	13	engagement	engagement	NOUN
easat-9496	114	14	that	that	PRON
easat-9496	114	15	include	include	AUX
easat-9496	114	16	paid	pay	VERB
easat-9496	114	17	,	,	PUNCT
easat-9496	114	18	earned	earn	VERB
easat-9496	114	19	,	,	PUNCT
easat-9496	114	20	shared	share	VERB
easat-9496	114	21	,	,	PUNCT
easat-9496	114	22	owned	own	VERB
easat-9496	114	23	media	medium	NOUN
easat-9496	114	24	or	or	CCONJ
easat-9496	114	25	peso	peso	NOUN
easat-9496	114	26	components	component	NOUN
easat-9496	114	27	[	[	X
easat-9496	114	28	41	41	NUM
easat-9496	114	29	]	]	PUNCT
easat-9496	114	30	.	.	PUNCT
easat-9496	115	1	after	after	ADP
easat-9496	115	2	the	the	DET
easat-9496	115	3	five	five	NUM
easat-9496	115	4	aspects	aspect	NOUN
easat-9496	115	5	,	,	PUNCT
easat-9496	115	6	a	a	DET
easat-9496	115	7	"	"	PUNCT
easat-9496	115	8	challenges	challenge	NOUN
easat-9496	115	9	and	and	CCONJ
easat-9496	115	10	development	development	NOUN
easat-9496	115	11	implications	implication	NOUN
easat-9496	115	12	"	"	PUNCT
easat-9496	115	13	section	section	NOUN
easat-9496	115	14	is	be	AUX
easat-9496	115	15	presented	present	VERB
easat-9496	115	16	before	before	ADP
easat-9496	115	17	the	the	DET
easat-9496	115	18	formulation	formulation	NOUN
easat-9496	115	19	of	of	ADP
easat-9496	115	20	conclusions	conclusion	NOUN
easat-9496	115	21	.	.	PUNCT
easat-9496	116	1	4	4	X
easat-9496	116	2	.	.	X
easat-9496	116	3	discussion	discussion	NOUN
easat-9496	116	4	and	and	CCONJ
easat-9496	116	5	research	research	NOUN
easat-9496	116	6	results	result	VERB
easat-9496	116	7	4.1	4.1	NUM
easat-9496	116	8	.	.	PUNCT
easat-9496	117	1	analyze	analyze	VERB
easat-9496	117	2	the	the	DET
easat-9496	117	3	social	social	ADJ
easat-9496	117	4	media	medium	NOUN
easat-9496	117	5	used	use	VERB
easat-9496	117	6	by	by	ADP
easat-9496	117	7	unesa	unesa	NOUN
easat-9496	117	8	in	in	ADP
easat-9496	117	9	implementing	implement	VERB
easat-9496	117	10	the	the	DET
easat-9496	117	11	institution	institution	NOUN
easat-9496	117	12	's	's	PART
easat-9496	117	13	brand	brand	NOUN
easat-9496	117	14	image	image	NOUN
easat-9496	117	15	is	be	AUX
easat-9496	117	16	instagram	instagram	PROPN
easat-9496	117	17	with	with	ADP
easat-9496	117	18	the	the	DET
easat-9496	117	19	account	account	NOUN
easat-9496	117	20	name	name	NOUN
easat-9496	117	21	@official_unesa	@official_unesa	PROPN
easat-9496	117	22	.	.	PUNCT
easat-9496	118	1	then	then	ADV
easat-9496	118	2	,	,	PUNCT
easat-9496	118	3	each	each	DET
easat-9496	118	4	faculty	faculty	NOUN
easat-9496	118	5	also	also	ADV
easat-9496	118	6	has	have	VERB
easat-9496	118	7	its	its	PRON
easat-9496	118	8	own	own	ADJ
easat-9496	118	9	official	official	ADJ
easat-9496	118	10	account	account	NOUN
easat-9496	118	11	,	,	PUNCT
easat-9496	118	12	including	include	VERB
easat-9496	118	13	:	:	PUNCT
easat-9496	118	14	1	1	X
easat-9496	118	15	)	)	PUNCT
easat-9496	118	16	faculty	faculty	NOUN
easat-9496	118	17	of	of	ADP
easat-9496	118	18	social	social	ADJ
easat-9496	118	19	and	and	CCONJ
easat-9496	118	20	political	political	ADJ
easat-9496	118	21	sciences	science	NOUN
easat-9496	118	22	with	with	ADP
easat-9496	118	23	the	the	DET
easat-9496	118	24	instagram	instagram	PROPN
easat-9496	118	25	account	account	PROPN
easat-9496	118	26	name	name	PROPN
easat-9496	118	27	@fisipol_unesa	@fisipol_unesa	PROPN
easat-9496	118	28	;	;	PUNCT
easat-9496	118	29	2	2	X
easat-9496	118	30	)	)	PUNCT
easat-9496	118	31	faculty	faculty	NOUN
easat-9496	118	32	of	of	ADP
easat-9496	118	33	language	language	NOUN
easat-9496	118	34	and	and	CCONJ
easat-9496	118	35	arts	art	NOUN
easat-9496	118	36	with	with	ADP
easat-9496	118	37	instagram	instagram	PROPN
easat-9496	118	38	account	account	PROPN
easat-9496	118	39	name	name	PROPN
easat-9496	118	40	@fbsunesa	@fbsunesa	PROPN
easat-9496	118	41	;	;	PUNCT
easat-9496	118	42	3	3	X
easat-9496	118	43	)	)	PUNCT
easat-9496	118	44	faculty	faculty	NOUN
easat-9496	118	45	of	of	ADP
easat-9496	118	46	education	education	NOUN
easat-9496	118	47	with	with	ADP
easat-9496	118	48	instagram	instagram	PROPN
easat-9496	118	49	account	account	PROPN
easat-9496	118	50	name	name	PROPN
easat-9496	118	51	@fipunesa	@fipunesa	PROPN
easat-9496	118	52	,	,	PUNCT
easat-9496	118	53	4	4	NUM
easat-9496	118	54	)	)	PUNCT
easat-9496	118	55	faculty	faculty	NOUN
easat-9496	118	56	of	of	ADP
easat-9496	118	57	economics	economic	NOUN
easat-9496	118	58	and	and	CCONJ
easat-9496	118	59	business	business	NOUN
easat-9496	118	60	with	with	ADP
easat-9496	118	61	instagram	instagram	PROPN
easat-9496	118	62	account	account	PROPN
easat-9496	118	63	name	name	PROPN
easat-9496	118	64	@feb.unesa	@feb.unesa	PROPN
easat-9496	118	65	;	;	PUNCT
easat-9496	118	66	5	5	NUM
easat-9496	118	67	)	)	PUNCT
easat-9496	118	68	faculty	faculty	NOUN
easat-9496	118	69	of	of	ADP
easat-9496	118	70	sport	sport	NOUN
easat-9496	118	71	and	and	CCONJ
easat-9496	118	72	health	health	NOUN
easat-9496	118	73	sciences	science	NOUN
easat-9496	118	74	with	with	ADP
easat-9496	118	75	instagram	instagram	PROPN
easat-9496	118	76	account	account	PROPN
easat-9496	118	77	name	name	NOUN
easat-9496	118	78	@fikkunesa	@fikkunesa	PROPN
easat-9496	118	79	;	;	PUNCT
easat-9496	118	80	6	6	NUM
easat-9496	118	81	)	)	PUNCT
easat-9496	118	82	faculty	faculty	NOUN
easat-9496	118	83	of	of	ADP
easat-9496	118	84	engineering	engineering	NOUN
easat-9496	118	85	with	with	ADP
easat-9496	118	86	instagram	instagram	PROPN
easat-9496	118	87	account	account	PROPN
easat-9496	118	88	name	name	NOUN
easat-9496	118	89	@info.ftunesa	@info.ftunesa	NOUN
easat-9496	118	90	;	;	PUNCT
easat-9496	118	91	7	7	X
easat-9496	118	92	)	)	PUNCT
easat-9496	118	93	faculty	faculty	NOUN
easat-9496	118	94	of	of	ADP
easat-9496	118	95	mathematics	mathematic	NOUN
easat-9496	118	96	and	and	CCONJ
easat-9496	118	97	natural	natural	ADJ
easat-9496	118	98	education	education	NOUN
easat-9496	118	99	with	with	ADP
easat-9496	118	100	instagram	instagram	PROPN
easat-9496	118	101	account	account	PROPN
easat-9496	118	102	name	name	PROPN
easat-9496	118	103	@official_fmipaunesa	@official_fmipaunesa	PROPN
easat-9496	118	104	;	;	PUNCT
easat-9496	118	105	8)	8)	NUM
easat-9496	118	106	faculty	faculty	NOUN
easat-9496	118	107	of	of	ADP
easat-9496	118	108	medicine	medicine	NOUN
easat-9496	118	109	with	with	ADP
easat-9496	118	110	account	account	NOUN
easat-9496	118	111	name	name	NOUN
easat-9496	118	112	@fk.unesa	@fk.unesa	PROPN
easat-9496	118	113	;	;	PUNCT
easat-9496	118	114	9	9	NUM
easat-9496	118	115	)	)	PUNCT
easat-9496	118	116	faculty	faculty	NOUN
easat-9496	118	117	of	of	ADP
easat-9496	118	118	vocational	vocational	ADJ
easat-9496	118	119	studies	study	NOUN
easat-9496	118	120	with	with	ADP
easat-9496	118	121	instagram	instagram	PROPN
easat-9496	118	122	account	account	NOUN
easat-9496	118	123	name	name	NOUN
easat-9496	118	124	@vokasiunesaofficial	@vokasiunesaofficial	PROPN
easat-9496	118	125	;	;	PUNCT
easat-9496	118	126	and	and	CCONJ
easat-9496	118	127	10	10	NUM
easat-9496	118	128	)	)	PUNCT
easat-9496	118	129	faculty	faculty	NOUN
easat-9496	118	130	of	of	ADP
easat-9496	118	131	law	law	NOUN
easat-9496	118	132	with	with	ADP
easat-9496	118	133	instagram	instagram	PROPN
easat-9496	118	134	account	account	NOUN
easat-9496	118	135	name	name	NOUN
easat-9496	118	136	@fhukum.unesa	@fhukum.unesa	PROPN
easat-9496	118	137	.	.	PUNCT
easat-9496	119	1	in	in	ADP
easat-9496	119	2	the	the	DET
easat-9496	119	3	analysis	analysis	NOUN
easat-9496	119	4	of	of	ADP
easat-9496	119	5	social	social	ADJ
easat-9496	119	6	media	medium	NOUN
easat-9496	119	7	accounts	account	NOUN
easat-9496	119	8	,	,	PUNCT
easat-9496	119	9	researchers	researcher	NOUN
easat-9496	119	10	identified	identify	VERB
easat-9496	119	11	that	that	DET
easat-9496	119	12	egocentric	egocentric	ADJ
easat-9496	119	13	between	between	ADP
easat-9496	119	14	faculties	faculty	NOUN
easat-9496	119	15	tends	tend	VERB
easat-9496	119	16	to	to	PART
easat-9496	119	17	be	be	AUX
easat-9496	119	18	high	high	ADJ
easat-9496	119	19	,	,	PUNCT
easat-9496	119	20	in	in	ADP
easat-9496	119	21	contrast	contrast	NOUN
easat-9496	119	22	to	to	ADP
easat-9496	119	23	the	the	DET
easat-9496	119	24	official	official	ADJ
easat-9496	119	25	unesa	unesa	NOUN
easat-9496	119	26	account	account	NOUN
easat-9496	119	27	which	which	PRON
easat-9496	119	28	is	be	AUX
easat-9496	119	29	more	more	ADV
easat-9496	119	30	directed	directed	ADJ
easat-9496	119	31	.	.	PUNCT
easat-9496	120	1	here	here	ADV
easat-9496	120	2	are	be	AUX
easat-9496	120	3	some	some	DET
easat-9496	120	4	differences	difference	NOUN
easat-9496	120	5	identified	identify	VERB
easat-9496	120	6	by	by	ADP
easat-9496	120	7	researchers	researcher	NOUN
easat-9496	120	8	from	from	ADP
easat-9496	120	9	unesa	unesa	PROPN
easat-9496	120	10	's	's	PART
easat-9496	120	11	faculty	faculty	NOUN
easat-9496	120	12	social	social	ADJ
easat-9496	120	13	media	medium	NOUN
easat-9496	120	14	accounts	account	NOUN
easat-9496	120	15	,	,	PUNCT
easat-9496	120	16	first	first	ADV
easat-9496	120	17	,	,	PUNCT
easat-9496	120	18	on	on	ADP
easat-9496	120	19	the	the	DET
easat-9496	120	20	social	social	ADJ
easat-9496	120	21	media	medium	NOUN
easat-9496	120	22	bio	bio	NOUN
easat-9496	120	23	of	of	ADP
easat-9496	120	24	unesa	unesa	PROPN
easat-9496	120	25	's	's	PART
easat-9496	120	26	faculty	faculty	NOUN
easat-9496	120	27	,	,	PUNCT
easat-9496	120	28	there	there	PRON
easat-9496	120	29	is	be	VERB
easat-9496	120	30	no	no	DET
easat-9496	120	31	official	official	ADJ
easat-9496	120	32	unesa	unesa	NOUN
easat-9496	120	33	account	account	NOUN
easat-9496	120	34	listed	list	VERB
easat-9496	120	35	.	.	PUNCT
easat-9496	121	1	of	of	ADP
easat-9496	121	2	the	the	DET
easat-9496	121	3	ten	ten	NUM
easat-9496	121	4	faculties	faculty	NOUN
easat-9496	121	5	,	,	PUNCT
easat-9496	121	6	only	only	ADV
easat-9496	121	7	one	one	NUM
easat-9496	121	8	faculty	faculty	NOUN
easat-9496	121	9	,	,	PUNCT
easat-9496	121	10	the	the	DET
easat-9496	121	11	faculty	faculty	NOUN
easat-9496	121	12	of	of	ADP
easat-9496	121	13	law	law	NOUN
easat-9496	121	14	,	,	PUNCT
easat-9496	121	15	lists	list	VERB
easat-9496	121	16	@official_unesa	@official_unesa	NOUN
easat-9496	121	17	as	as	ADP
easat-9496	121	18	the	the	DET
easat-9496	121	19	parent	parent	NOUN
easat-9496	121	20	account	account	NOUN
easat-9496	121	21	or	or	CCONJ
easat-9496	121	22	main	main	ADJ
easat-9496	121	23	account	account	NOUN
easat-9496	121	24	of	of	ADP
easat-9496	121	25	unesa	unesa	PROPN
easat-9496	121	26	.	.	PUNCT
easat-9496	122	1	second	second	ADJ
easat-9496	122	2	,	,	PUNCT
easat-9496	122	3	the	the	DET
easat-9496	122	4	use	use	NOUN
easat-9496	122	5	of	of	ADP
easat-9496	122	6	profile	profile	NOUN
easat-9496	122	7	photos	photo	NOUN
easat-9496	122	8	that	that	PRON
easat-9496	122	9	are	be	AUX
easat-9496	122	10	not	not	PART
easat-9496	122	11	unified	unified	ADJ
easat-9496	122	12	,	,	PUNCT
easat-9496	122	13	so	so	SCONJ
easat-9496	122	14	that	that	SCONJ
easat-9496	122	15	it	it	PRON
easat-9496	122	16	does	do	AUX
easat-9496	122	17	not	not	PART
easat-9496	122	18	represent	represent	VERB
easat-9496	122	19	that	that	SCONJ
easat-9496	122	20	the	the	DET
easat-9496	122	21	account	account	NOUN
easat-9496	122	22	is	be	AUX
easat-9496	122	23	an	an	DET
easat-9496	122	24	official	official	ADJ
easat-9496	122	25	account	account	NOUN
easat-9496	122	26	.	.	PUNCT
easat-9496	123	1	six	six	NUM
easat-9496	123	2	of	of	ADP
easat-9496	123	3	the	the	DET
easat-9496	123	4	ten	ten	NUM
easat-9496	123	5	faculty	faculty	NOUN
easat-9496	123	6	instagram	instagram	PROPN
easat-9496	123	7	accounts	account	NOUN
easat-9496	123	8	have	have	AUX
easat-9496	123	9	used	use	VERB
easat-9496	123	10	the	the	DET
easat-9496	123	11	same	same	ADJ
easat-9496	123	12	profile	profile	NOUN
easat-9496	123	13	picture	picture	NOUN
easat-9496	123	14	,	,	PUNCT
easat-9496	123	15	namely	namely	ADV
easat-9496	123	16	the	the	DET
easat-9496	123	17	institution	institution	NOUN
easat-9496	123	18	's	's	PART
easat-9496	123	19	logo	logo	NOUN
easat-9496	123	20	,	,	PUNCT
easat-9496	123	21	while	while	SCONJ
easat-9496	123	22	the	the	DET
easat-9496	123	23	other	other	ADJ
easat-9496	123	24	four	four	NUM
easat-9496	123	25	still	still	ADV
easat-9496	123	26	use	use	VERB
easat-9496	123	27	different	different	ADJ
easat-9496	123	28	identities	identity	NOUN
easat-9496	123	29	,	,	PUNCT
easat-9496	123	30	namely	namely	ADV
easat-9496	123	31	the	the	DET
easat-9496	123	32	instagram	instagram	PROPN
easat-9496	123	33	accounts	account	VERB
easat-9496	123	34	of	of	ADP
easat-9496	123	35	the	the	DET
easat-9496	123	36	faculty	faculty	NOUN
easat-9496	123	37	of	of	ADP
easat-9496	123	38	social	social	ADJ
easat-9496	123	39	and	and	CCONJ
easat-9496	123	40	political	political	ADJ
easat-9496	123	41	sciences	science	NOUN
easat-9496	123	42	,	,	PUNCT
easat-9496	123	43	faculty	faculty	NOUN
easat-9496	123	44	of	of	ADP
easat-9496	123	45	mathematics	mathematic	NOUN
easat-9496	123	46	and	and	CCONJ
easat-9496	123	47	natural	natural	ADJ
easat-9496	123	48	sciences	science	NOUN
easat-9496	123	49	,	,	PUNCT
easat-9496	123	50	faculty	faculty	NOUN
easat-9496	123	51	of	of	ADP
easat-9496	123	52	vocational	vocational	ADJ
easat-9496	123	53	studies	study	NOUN
easat-9496	123	54	,	,	PUNCT
easat-9496	123	55	and	and	CCONJ
easat-9496	123	56	faculty	faculty	NOUN
easat-9496	123	57	of	of	ADP
easat-9496	123	58	sport	sport	NOUN
easat-9496	123	59	and	and	CCONJ
easat-9496	123	60	health	health	NOUN
easat-9496	123	61	sciences	science	NOUN
easat-9496	123	62	.	.	PUNCT
easat-9496	124	1	third	third	ADV
easat-9496	124	2	,	,	PUNCT
easat-9496	124	3	the	the	DET
easat-9496	124	4	use	use	NOUN
easat-9496	124	5	of	of	ADP
easat-9496	124	6	usernames	username	NOUN
easat-9496	124	7	that	that	PRON
easat-9496	124	8	are	be	AUX
easat-9496	124	9	not	not	PART
easat-9496	124	10	harmonized	harmonized	ADJ
easat-9496	124	11	.	.	PUNCT
easat-9496	125	1	similar	similar	ADJ
easat-9496	125	2	to	to	ADP
easat-9496	125	3	the	the	DET
easat-9496	125	4	profile	profile	ADJ
easat-9496	125	5	picture	picture	NOUN
easat-9496	125	6	,	,	PUNCT
easat-9496	125	7	the	the	DET
easat-9496	125	8	use	use	NOUN
easat-9496	125	9	of	of	ADP
easat-9496	125	10	usernames	username	NOUN
easat-9496	125	11	on	on	ADP
easat-9496	125	12	the	the	DET
easat-9496	125	13	unesa	unesa	PROPN
easat-9496	125	14	faculty	faculty	PROPN
easat-9496	125	15	instagram	instagram	PROPN
easat-9496	125	16	account	account	PROPN
easat-9496	125	17	is	be	AUX
easat-9496	125	18	still	still	ADV
easat-9496	125	19	not	not	PART
easat-9496	125	20	harmonized	harmonized	ADJ
easat-9496	125	21	.	.	PUNCT
easat-9496	126	1	coupled	couple	VERB
easat-9496	126	2	with	with	ADP
easat-9496	126	3	the	the	DET
easat-9496	126	4	unverified	unverified	ADJ
easat-9496	126	5	account	account	NOUN
easat-9496	126	6	will	will	AUX
easat-9496	126	7	certainly	certainly	ADV
easat-9496	126	8	have	have	VERB
easat-9496	126	9	an	an	DET
easat-9496	126	10	important	important	ADJ
easat-9496	126	11	impact	impact	NOUN
easat-9496	126	12	on	on	ADP
easat-9496	126	13	the	the	DET
easat-9496	126	14	authenticity	authenticity	NOUN
easat-9496	126	15	of	of	ADP
easat-9496	126	16	the	the	DET
easat-9496	126	17	account	account	NOUN
easat-9496	126	18	.	.	PUNCT
easat-9496	127	1	fourth	fourth	ADJ
easat-9496	127	2	,	,	PUNCT
easat-9496	127	3	account	account	VERB
easat-9496	127	4	activeness	activeness	NOUN
easat-9496	127	5	in	in	ADP
easat-9496	127	6	uploading	uploading	NOUN
easat-9496	127	7	content	content	NOUN
easat-9496	127	8	is	be	AUX
easat-9496	127	9	also	also	ADV
easat-9496	127	10	one	one	NUM
easat-9496	127	11	of	of	ADP
easat-9496	127	12	the	the	DET
easat-9496	127	13	things	thing	NOUN
easat-9496	127	14	that	that	PRON
easat-9496	127	15	should	should	AUX
easat-9496	127	16	be	be	AUX
easat-9496	127	17	considered	consider	VERB
easat-9496	127	18	.	.	PUNCT
easat-9496	128	1	unesa	unesa	PROPN
easat-9496	128	2	's	's	PART
easat-9496	128	3	official	official	ADJ
easat-9496	128	4	account	account	NOUN
easat-9496	128	5	,	,	PUNCT
easat-9496	128	6	@official_unesa	@official_unesa	PROPN
easat-9496	128	7	,	,	PUNCT
easat-9496	128	8	regularly	regularly	ADV
easat-9496	128	9	uploads	upload	VERB
easat-9496	128	10	activities	activity	NOUN
easat-9496	128	11	and	and	CCONJ
easat-9496	128	12	college	college	NOUN
easat-9496	128	13	products	product	NOUN
easat-9496	128	14	.	.	PUNCT
easat-9496	129	1	in	in	ADP
easat-9496	129	2	contrast	contrast	NOUN
easat-9496	129	3	to	to	ADP
easat-9496	129	4	faculty	faculty	NOUN
easat-9496	129	5	accounts	account	NOUN
easat-9496	129	6	that	that	PRON
easat-9496	129	7	rarely	rarely	ADV
easat-9496	129	8	upload	upload	VERB
easat-9496	129	9	activities	activity	NOUN
easat-9496	129	10	.	.	PUNCT
easat-9496	130	1	fifth	fifth	ADJ
easat-9496	130	2	,	,	PUNCT
easat-9496	130	3	on	on	ADP
easat-9496	130	4	the	the	DET
easat-9496	130	5	unesa	unesa	PROPN
easat-9496	130	6	faculty	faculty	PROPN
easat-9496	130	7	instagram	instagram	PROPN
easat-9496	130	8	account	account	PROPN
easat-9496	130	9	,	,	PUNCT
easat-9496	130	10	there	there	PRON
easat-9496	130	11	is	be	VERB
easat-9496	130	12	no	no	DET
easat-9496	130	13	content	content	NOUN
easat-9496	130	14	at	at	ADV
easat-9496	130	15	all	all	ADV
easat-9496	130	16	that	that	PRON
easat-9496	130	17	shows	show	VERB
easat-9496	130	18	unesa	unesa	NOUN
easat-9496	130	19	as	as	ADP
easat-9496	130	20	an	an	DET
easat-9496	130	21	institution	institution	NOUN
easat-9496	130	22	with	with	ADP
easat-9496	130	23	an	an	DET
easat-9496	130	24	educational	educational	ADJ
easat-9496	130	25	spirit	spirit	NOUN
easat-9496	130	26	and	and	CCONJ
easat-9496	130	27	excels	excel	NOUN
easat-9496	130	28	in	in	ADP
easat-9496	130	29	the	the	DET
easat-9496	130	30	arts	art	NOUN
easat-9496	130	31	and	and	CCONJ
easat-9496	130	32	culture	culture	NOUN
easat-9496	130	33	.	.	PUNCT
easat-9496	131	1	social	social	ADJ
easat-9496	131	2	media	medium	NOUN
easat-9496	131	3	management	management	NOUN
easat-9496	131	4	that	that	PRON
easat-9496	131	5	has	have	AUX
easat-9496	131	6	been	be	AUX
easat-9496	131	7	running	run	VERB
easat-9496	131	8	in	in	ADP
easat-9496	131	9	unesa	unesa	PROPN
easat-9496	131	10	uses	use	VERB
easat-9496	131	11	a	a	DET
easat-9496	131	12	simple	simple	ADJ
easat-9496	131	13	system	system	NOUN
easat-9496	131	14	.	.	PUNCT
easat-9496	132	1	rectorate	rectorate	VERB
easat-9496	132	2	public	public	ADJ
easat-9496	132	3	relations	relation	NOUN
easat-9496	132	4	only	only	ADV
easat-9496	132	5	conduct	conduct	VERB
easat-9496	132	6	one	one	NUM
easat-9496	132	7	-	-	PUNCT
easat-9496	132	8	way	way	NOUN
easat-9496	132	9	communication	communication	NOUN
easat-9496	132	10	with	with	ADP
easat-9496	132	11	faculty	faculty	NOUN
easat-9496	132	12	public	public	ADJ
easat-9496	132	13	relations	relation	NOUN
easat-9496	132	14	to	to	PART
easat-9496	132	15	deliver	deliver	VERB
easat-9496	132	16	content	content	NOUN
easat-9496	132	17	ideas	idea	NOUN
easat-9496	132	18	on	on	ADP
easat-9496	132	19	social	social	ADJ
easat-9496	132	20	media	medium	NOUN
easat-9496	132	21	.	.	PUNCT
easat-9496	133	1	this	this	DET
easat-9496	133	2	condition	condition	NOUN
easat-9496	133	3	makes	make	VERB
easat-9496	133	4	the	the	DET
easat-9496	133	5	dynamics	dynamic	NOUN
easat-9496	133	6	of	of	ADP
easat-9496	133	7	social	social	ADJ
easat-9496	133	8	media	medium	NOUN
easat-9496	133	9	at	at	ADP
easat-9496	133	10	the	the	DET
easat-9496	133	11	faculty	faculty	NOUN
easat-9496	133	12	level	level	NOUN
easat-9496	133	13	very	very	ADV
easat-9496	133	14	low	low	ADJ
easat-9496	133	15	.	.	PUNCT
easat-9496	134	1	the	the	DET
easat-9496	134	2	following	follow	VERB
easat-9496	134	3	is	be	AUX
easat-9496	134	4	the	the	DET
easat-9496	134	5	flow	flow	NOUN
easat-9496	134	6	of	of	ADP
easat-9496	134	7	social	social	ADJ
easat-9496	134	8	media	medium	NOUN
easat-9496	134	9	management	management	NOUN
easat-9496	134	10	carried	carry	VERB
easat-9496	134	11	out	out	ADP
easat-9496	134	12	by	by	ADP
easat-9496	134	13	unesa	unesa	ADJ
easat-9496	134	14	public	public	ADJ
easat-9496	134	15	relations	relation	NOUN
easat-9496	134	16	.	.	PUNCT
easat-9496	135	1	930	930	NUM
easat-9496	135	2	edelweiss	edelweiss	PROPN
easat-9496	135	3	applied	apply	VERB
easat-9496	135	4	science	science	NOUN
easat-9496	135	5	and	and	CCONJ
easat-9496	135	6	technology	technology	NOUN
easat-9496	135	7	issn	issn	PROPN
easat-9496	135	8	:	:	PUNCT
easat-9496	135	9	2576	2576	NUM
easat-9496	135	10	-	-	SYM
easat-9496	135	11	8484	8484	NUM
easat-9496	135	12	vol	vol	NOUN
easat-9496	135	13	.	.	PROPN
easat-9496	136	1	9	9	NUM
easat-9496	136	2	,	,	PUNCT
easat-9496	136	3	no	no	INTJ
easat-9496	136	4	.	.	NOUN
easat-9496	136	5	8	8	NUM
easat-9496	136	6	:	:	SYM
easat-9496	136	7	925	925	NUM
easat-9496	136	8	-	-	SYM
easat-9496	136	9	939	939	NUM
easat-9496	136	10	,	,	PUNCT
easat-9496	136	11	2025	2025	NUM
easat-9496	136	12	doi	doi	NOUN
easat-9496	136	13	:	:	PUNCT
easat-9496	136	14	10.55214/2576	10.55214/2576	NUM
easat-9496	136	15	-	-	PUNCT
easat-9496	136	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	136	17	©	©	PROPN
easat-9496	136	18	2025	2025	NUM
easat-9496	136	19	by	by	ADP
easat-9496	136	20	the	the	DET
easat-9496	136	21	authors	author	NOUN
easat-9496	136	22	;	;	PUNCT
easat-9496	136	23	licensee	licensee	PROPN
easat-9496	136	24	learning	learn	VERB
easat-9496	136	25	gate	gate	NOUN
easat-9496	136	26	figure	figure	NOUN
easat-9496	136	27	2	2	NUM
easat-9496	136	28	.	.	PUNCT
easat-9496	137	1	the	the	DET
easat-9496	137	2	beginning	beginning	NOUN
easat-9496	137	3	of	of	ADP
easat-9496	137	4	the	the	DET
easat-9496	137	5	pr	pr	NOUN
easat-9496	137	6	social	social	ADJ
easat-9496	137	7	media	medium	NOUN
easat-9496	137	8	management	management	NOUN
easat-9496	137	9	flow	flow	NOUN
easat-9496	137	10	.	.	PUNCT
easat-9496	138	1	based	base	VERB
easat-9496	138	2	on	on	ADP
easat-9496	138	3	the	the	DET
easat-9496	138	4	results	result	NOUN
easat-9496	138	5	of	of	ADP
easat-9496	138	6	interviews	interview	NOUN
easat-9496	138	7	with	with	ADP
easat-9496	138	8	the	the	DET
easat-9496	138	9	director	director	NOUN
easat-9496	138	10	of	of	ADP
easat-9496	138	11	public	public	ADJ
easat-9496	138	12	relations	relation	NOUN
easat-9496	138	13	and	and	CCONJ
easat-9496	138	14	public	public	ADJ
easat-9496	138	15	information	information	NOUN
easat-9496	138	16	,	,	PUNCT
easat-9496	138	17	it	it	PRON
easat-9496	138	18	is	be	AUX
easat-9496	138	19	known	know	VERB
easat-9496	138	20	that	that	SCONJ
easat-9496	138	21	promotional	promotional	ADJ
easat-9496	138	22	activities	activity	NOUN
easat-9496	138	23	and	and	CCONJ
easat-9496	138	24	information	information	NOUN
easat-9496	138	25	dissemination	dissemination	NOUN
easat-9496	138	26	that	that	PRON
easat-9496	138	27	has	have	AUX
easat-9496	138	28	not	not	PART
easat-9496	138	29	been	be	AUX
easat-9496	138	30	coherent	coherent	ADJ
easat-9496	138	31	between	between	ADP
easat-9496	138	32	unesa	unesa	PROPN
easat-9496	138	33	's	's	PART
easat-9496	138	34	official	official	ADJ
easat-9496	138	35	account	account	NOUN
easat-9496	138	36	and	and	CCONJ
easat-9496	138	37	instagram	instagram	PROPN
easat-9496	138	38	accounts	account	VERB
easat-9496	138	39	between	between	ADP
easat-9496	138	40	faculties	faculty	NOUN
easat-9496	138	41	is	be	AUX
easat-9496	138	42	due	due	ADJ
easat-9496	138	43	to	to	ADP
easat-9496	138	44	the	the	DET
easat-9496	138	45	absence	absence	NOUN
easat-9496	138	46	of	of	ADP
easat-9496	138	47	a	a	DET
easat-9496	138	48	strategic	strategic	ADJ
easat-9496	138	49	plan	plan	NOUN
easat-9496	138	50	for	for	ADP
easat-9496	138	51	digital	digital	ADJ
easat-9496	138	52	activities	activity	NOUN
easat-9496	138	53	involving	involve	VERB
easat-9496	138	54	faculty	faculty	NOUN
easat-9496	138	55	public	public	ADJ
easat-9496	138	56	relations	relation	NOUN
easat-9496	138	57	groups	group	NOUN
easat-9496	138	58	.	.	PUNCT
easat-9496	139	1	this	this	PRON
easat-9496	139	2	is	be	AUX
easat-9496	139	3	the	the	DET
easat-9496	139	4	real	real	ADJ
easat-9496	139	5	challenge	challenge	NOUN
easat-9496	139	6	faced	face	VERB
easat-9496	139	7	by	by	ADP
easat-9496	139	8	unesa	unesa	NOUN
easat-9496	139	9	in	in	ADP
easat-9496	139	10	strengthening	strengthen	VERB
easat-9496	139	11	the	the	DET
easat-9496	139	12	brand	brand	NOUN
easat-9496	139	13	image	image	NOUN
easat-9496	139	14	so	so	SCONJ
easat-9496	139	15	that	that	SCONJ
easat-9496	139	16	it	it	PRON
easat-9496	139	17	can	can	AUX
easat-9496	139	18	compete	compete	VERB
easat-9496	139	19	with	with	ADP
easat-9496	139	20	other	other	ADJ
easat-9496	139	21	universities	university	NOUN
easat-9496	139	22	in	in	ADP
easat-9496	139	23	attracting	attract	VERB
easat-9496	139	24	new	new	ADJ
easat-9496	139	25	students	student	NOUN
easat-9496	139	26	.	.	PUNCT
easat-9496	140	1	this	this	PRON
easat-9496	140	2	is	be	AUX
easat-9496	140	3	in	in	ADP
easat-9496	140	4	line	line	NOUN
easat-9496	140	5	with	with	ADP
easat-9496	140	6	the	the	DET
easat-9496	140	7	statement	statement	NOUN
easat-9496	140	8	of	of	ADP
easat-9496	140	9	the	the	DET
easat-9496	140	10	rector	rector	NOUN
easat-9496	140	11	of	of	ADP
easat-9496	140	12	unesa	unesa	PROPN
easat-9496	140	13	who	who	PRON
easat-9496	140	14	was	be	AUX
easat-9496	140	15	interviewed	interview	VERB
easat-9496	140	16	on	on	ADP
easat-9496	140	17	april	april	PROPN
easat-9496	140	18	20	20	NUM
easat-9496	140	19	,	,	PUNCT
easat-9496	140	20	2024	2024	NUM
easat-9496	140	21	.	.	PUNCT
easat-9496	141	1	he	he	PRON
easat-9496	141	2	said	say	VERB
easat-9496	141	3	that	that	SCONJ
easat-9496	141	4	collaboration	collaboration	NOUN
easat-9496	141	5	,	,	PUNCT
easat-9496	141	6	both	both	CCONJ
easat-9496	141	7	inside	inside	ADP
easat-9496	141	8	and	and	CCONJ
easat-9496	141	9	outside	outside	ADJ
easat-9496	141	10	unesa	unesa	NOUN
easat-9496	141	11	,	,	PUNCT
easat-9496	141	12	is	be	AUX
easat-9496	141	13	still	still	ADV
easat-9496	141	14	lacking	lack	VERB
easat-9496	141	15	,	,	PUNCT
easat-9496	141	16	and	and	CCONJ
easat-9496	141	17	institutions	institution	NOUN
easat-9496	141	18	should	should	AUX
easat-9496	141	19	be	be	AUX
easat-9496	141	20	able	able	ADJ
easat-9496	141	21	to	to	PART
easat-9496	141	22	adapt	adapt	VERB
easat-9496	141	23	and	and	CCONJ
easat-9496	141	24	cooperate	cooperate	VERB
easat-9496	141	25	so	so	SCONJ
easat-9496	141	26	that	that	SCONJ
easat-9496	141	27	university	university	NOUN
easat-9496	141	28	branding	branding	NOUN
easat-9496	141	29	can	can	AUX
easat-9496	141	30	increase	increase	VERB
easat-9496	141	31	.	.	PUNCT
easat-9496	142	1	the	the	DET
easat-9496	142	2	chairperson	chairperson	NOUN
easat-9496	142	3	of	of	ADP
easat-9496	142	4	the	the	DET
easat-9496	142	5	academic	academic	ADJ
easat-9496	142	6	senate	senate	PROPN
easat-9496	142	7	interviewed	interview	VERB
easat-9496	142	8	on	on	ADP
easat-9496	142	9	april	april	PROPN
easat-9496	142	10	30	30	NUM
easat-9496	142	11	,	,	PUNCT
easat-9496	142	12	2024	2024	NUM
easat-9496	142	13	mentioned	mention	VERB
easat-9496	142	14	that	that	SCONJ
easat-9496	142	15	unesa	unesa	NOUN
easat-9496	142	16	needs	need	VERB
easat-9496	142	17	to	to	PART
easat-9496	142	18	optimize	optimize	VERB
easat-9496	142	19	human	human	ADJ
easat-9496	142	20	resources	resource	NOUN
easat-9496	142	21	to	to	PART
easat-9496	142	22	be	be	AUX
easat-9496	142	23	proficient	proficient	ADJ
easat-9496	142	24	in	in	ADP
easat-9496	142	25	carrying	carry	VERB
easat-9496	142	26	out	out	ADP
easat-9496	142	27	the	the	DET
easat-9496	142	28	operational	operational	ADJ
easat-9496	142	29	sides	side	NOUN
easat-9496	142	30	of	of	ADP
easat-9496	142	31	information	information	NOUN
easat-9496	142	32	technology	technology	NOUN
easat-9496	142	33	,	,	PUNCT
easat-9496	142	34	which	which	PRON
easat-9496	142	35	is	be	AUX
easat-9496	142	36	the	the	DET
easat-9496	142	37	basic	basic	ADJ
easat-9496	142	38	domain	domain	NOUN
easat-9496	142	39	of	of	ADP
easat-9496	142	40	social	social	ADJ
easat-9496	142	41	media	medium	NOUN
easat-9496	142	42	.	.	PUNCT
easat-9496	143	1	through	through	ADP
easat-9496	143	2	in	in	ADP
easat-9496	143	3	-	-	PUNCT
easat-9496	143	4	depth	depth	NOUN
easat-9496	143	5	interviews	interview	NOUN
easat-9496	143	6	with	with	ADP
easat-9496	143	7	unesa	unesa	ADJ
easat-9496	143	8	leaders	leader	NOUN
easat-9496	143	9	,	,	PUNCT
easat-9496	143	10	researchers	researcher	NOUN
easat-9496	143	11	conducted	conduct	VERB
easat-9496	143	12	a	a	DET
easat-9496	143	13	needs	need	NOUN
easat-9496	143	14	analysis	analysis	NOUN
easat-9496	143	15	.	.	PUNCT
easat-9496	144	1	the	the	DET
easat-9496	144	2	results	result	NOUN
easat-9496	144	3	obtained	obtain	VERB
easat-9496	144	4	are	be	AUX
easat-9496	144	5	;	;	PUNCT
easat-9496	144	6	the	the	DET
easat-9496	144	7	need	need	NOUN
easat-9496	144	8	to	to	PART
easat-9496	144	9	convey	convey	VERB
easat-9496	144	10	unesa	unesa	NOUN
easat-9496	144	11	's	's	PART
easat-9496	144	12	identity	identity	NOUN
easat-9496	144	13	in	in	ADP
easat-9496	144	14	improving	improve	VERB
easat-9496	144	15	brand	brand	NOUN
easat-9496	144	16	image	image	NOUN
easat-9496	144	17	,	,	PUNCT
easat-9496	144	18	requiring	require	VERB
easat-9496	144	19	proactive	proactive	ADJ
easat-9496	144	20	public	public	ADJ
easat-9496	144	21	relations	relation	NOUN
easat-9496	144	22	in	in	ADP
easat-9496	144	23	digital	digital	ADJ
easat-9496	144	24	media	medium	NOUN
easat-9496	144	25	;	;	PUNCT
easat-9496	144	26	requiring	require	VERB
easat-9496	144	27	social	social	ADJ
easat-9496	144	28	media	medium	NOUN
easat-9496	144	29	in	in	ADP
easat-9496	144	30	branding	branding	NOUN
easat-9496	144	31	strategies	strategy	NOUN
easat-9496	144	32	,	,	PUNCT
easat-9496	144	33	requiring	require	VERB
easat-9496	144	34	digital	digital	ADJ
easat-9496	144	35	data	datum	NOUN
easat-9496	144	36	integration	integration	NOUN
easat-9496	144	37	.	.	PUNCT
easat-9496	145	1	based	base	VERB
easat-9496	145	2	on	on	ADP
easat-9496	145	3	these	these	DET
easat-9496	145	4	four	four	NUM
easat-9496	145	5	fundamental	fundamental	ADJ
easat-9496	145	6	needs	need	NOUN
easat-9496	145	7	,	,	PUNCT
easat-9496	145	8	researchers	researcher	NOUN
easat-9496	145	9	developed	develop	VERB
easat-9496	145	10	unesa	unesa	PROPN
easat-9496	145	11	's	's	PART
easat-9496	145	12	social	social	ADJ
easat-9496	145	13	media	medium	NOUN
easat-9496	145	14	management	management	NOUN
easat-9496	145	15	design	design	NOUN
easat-9496	145	16	and	and	CCONJ
easat-9496	145	17	made	make	VERB
easat-9496	145	18	instructions	instruction	NOUN
easat-9496	145	19	through	through	ADP
easat-9496	145	20	modules	module	NOUN
easat-9496	145	21	and	and	CCONJ
easat-9496	145	22	communication	communication	NOUN
easat-9496	145	23	systems	system	NOUN
easat-9496	145	24	with	with	ADP
easat-9496	145	25	the	the	DET
easat-9496	145	26	"	"	PUNCT
easat-9496	145	27	simpeten	simpeten	ADJ
easat-9496	145	28	"	"	PUNCT
easat-9496	145	29	website	website	NOUN
easat-9496	145	30	.	.	PUNCT
easat-9496	146	1	4.2	4.2	NUM
easat-9496	146	2	.	.	PUNCT
easat-9496	147	1	design	design	VERB
easat-9496	147	2	the	the	DET
easat-9496	147	3	researcher	researcher	NOUN
easat-9496	147	4	used	use	VERB
easat-9496	147	5	the	the	DET
easat-9496	147	6	main	main	ADJ
easat-9496	147	7	theoretical	theoretical	ADJ
easat-9496	147	8	anchor	anchor	NOUN
easat-9496	147	9	,	,	PUNCT
easat-9496	147	10	namely	namely	ADV
easat-9496	147	11	the	the	DET
easat-9496	147	12	decentralized	decentralize	VERB
easat-9496	147	13	social	social	ADJ
easat-9496	147	14	media	medium	NOUN
easat-9496	147	15	management	management	NOUN
easat-9496	147	16	model	model	NOUN
easat-9496	147	17	[	[	X
easat-9496	147	18	14	14	NUM
easat-9496	147	19	]	]	PUNCT
easat-9496	147	20	.	.	PUNCT
easat-9496	148	1	the	the	DET
easat-9496	148	2	decentralized	decentralize	VERB
easat-9496	148	3	model	model	NOUN
easat-9496	148	4	does	do	AUX
easat-9496	148	5	not	not	PART
easat-9496	148	6	rely	rely	VERB
easat-9496	148	7	on	on	ADP
easat-9496	148	8	centralized	centralized	ADJ
easat-9496	148	9	instruction	instruction	NOUN
easat-9496	148	10	alone	alone	ADV
easat-9496	148	11	,	,	PUNCT
easat-9496	148	12	but	but	CCONJ
easat-9496	148	13	rather	rather	ADV
easat-9496	148	14	on	on	ADP
easat-9496	148	15	faculty	faculty	NOUN
easat-9496	148	16	-	-	PUNCT
easat-9496	148	17	level	level	NOUN
easat-9496	148	18	policies	policy	NOUN
easat-9496	148	19	that	that	PRON
easat-9496	148	20	support	support	VERB
easat-9496	148	21	and	and	CCONJ
easat-9496	148	22	align	align	VERB
easat-9496	148	23	with	with	ADP
easat-9496	148	24	university	university	NOUN
easat-9496	148	25	-	-	PUNCT
easat-9496	148	26	level	level	NOUN
easat-9496	148	27	management	management	NOUN
easat-9496	148	28	and	and	CCONJ
easat-9496	148	29	policies	policy	NOUN
easat-9496	148	30	.	.	PUNCT
easat-9496	149	1	this	this	DET
easat-9496	149	2	model	model	NOUN
easat-9496	149	3	consciously	consciously	ADV
easat-9496	149	4	or	or	CCONJ
easat-9496	149	5	unconsciously	unconsciously	ADV
easat-9496	149	6	prioritizes	prioritize	VERB
easat-9496	149	7	local	local	ADJ
easat-9496	149	8	agility	agility	NOUN
easat-9496	149	9	and	and	CCONJ
easat-9496	149	10	relevance	relevance	NOUN
easat-9496	149	11	over	over	ADP
easat-9496	149	12	centralized	centralized	ADJ
easat-9496	149	13	control	control	NOUN
easat-9496	149	14	and	and	CCONJ
easat-9496	149	15	strict	strict	ADJ
easat-9496	149	16	brand	brand	NOUN
easat-9496	149	17	consistency	consistency	NOUN
easat-9496	149	18	.	.	PUNCT
easat-9496	150	1	the	the	DET
easat-9496	150	2	existence	existence	NOUN
easat-9496	150	3	of	of	ADP
easat-9496	150	4	alternative	alternative	ADJ
easat-9496	150	5	models	model	NOUN
easat-9496	150	6	that	that	PRON
easat-9496	150	7	emphasize	emphasize	VERB
easat-9496	150	8	coordination	coordination	NOUN
easat-9496	150	9	or	or	CCONJ
easat-9496	150	10	centralization	centralization	NOUN
easat-9496	150	11	suggests	suggest	VERB
easat-9496	150	12	that	that	SCONJ
easat-9496	150	13	this	this	DET
easat-9496	150	14	trade	trade	NOUN
easat-9496	150	15	-	-	PUNCT
easat-9496	150	16	off	off	NOUN
easat-9496	150	17	is	be	AUX
easat-9496	150	18	widely	widely	ADV
easat-9496	150	19	recognized	recognize	VERB
easat-9496	150	20	.	.	PUNCT
easat-9496	151	1	decentralization	decentralization	NOUN
easat-9496	151	2	aligns	align	VERB
easat-9496	151	3	with	with	ADP
easat-9496	151	4	the	the	DET
easat-9496	151	5	some	some	DET
easat-9496	151	6	model	model	NOUN
easat-9496	151	7	or	or	CCONJ
easat-9496	151	8	"	"	PUNCT
easat-9496	151	9	share	share	NOUN
easat-9496	151	10	"	"	PUNCT
easat-9496	151	11	,	,	PUNCT
easat-9496	151	12	"	"	PUNCT
easat-9496	151	13	optimize	optimize	NOUN
easat-9496	151	14	"	"	PUNCT
easat-9496	151	15	,	,	PUNCT
easat-9496	151	16	"	"	PUNCT
easat-9496	151	17	manage	manage	VERB
easat-9496	151	18	"	"	PUNCT
easat-9496	151	19	,	,	PUNCT
easat-9496	151	20	and	and	CCONJ
easat-9496	151	21	"	"	PUNCT
easat-9496	151	22	engage	engage	VERB
easat-9496	151	23	"	"	PUNCT
easat-9496	151	24	[	[	X
easat-9496	151	25	13	13	NUM
easat-9496	151	26	]	]	PUNCT
easat-9496	151	27	.	.	PUNCT
easat-9496	152	1	the	the	DET
easat-9496	152	2	circular	circular	ADJ
easat-9496	152	3	model	model	NOUN
easat-9496	152	4	of	of	ADP
easat-9496	152	5	some	some	PRON
easat-9496	152	6	developed	develop	VERB
easat-9496	152	7	by	by	ADP
easat-9496	152	8	luttrell	luttrell	PROPN
easat-9496	153	1	[	[	X
easat-9496	153	2	13	13	NUM
easat-9496	153	3	]	]	PUNCT
easat-9496	153	4	emphasizes	emphasize	VERB
easat-9496	153	5	that	that	SCONJ
easat-9496	153	6	social	social	ADJ
easat-9496	153	7	media	medium	NOUN
easat-9496	153	8	management	management	NOUN
easat-9496	153	9	can	can	AUX
easat-9496	153	10	not	not	PART
easat-9496	153	11	be	be	AUX
easat-9496	153	12	viewed	view	VERB
easat-9496	153	13	as	as	ADP
easat-9496	153	14	a	a	DET
easat-9496	153	15	linear	linear	ADJ
easat-9496	153	16	activity	activity	NOUN
easat-9496	153	17	,	,	PUNCT
easat-9496	153	18	but	but	CCONJ
easat-9496	153	19	rather	rather	ADV
easat-9496	153	20	as	as	ADP
easat-9496	153	21	a	a	DET
easat-9496	153	22	mutually	mutually	ADV
easat-9496	153	23	sustainable	sustainable	ADJ
easat-9496	153	24	and	and	CCONJ
easat-9496	153	25	dynamic	dynamic	ADJ
easat-9496	153	26	cycle	cycle	NOUN
easat-9496	153	27	through	through	ADP
easat-9496	153	28	four	four	NUM
easat-9496	153	29	main	main	ADJ
easat-9496	153	30	elements	element	NOUN
easat-9496	153	31	.	.	PUNCT
easat-9496	154	1	"	"	PUNCT
easat-9496	154	2	share	share	NOUN
easat-9496	154	3	"	"	PUNCT
easat-9496	154	4	is	be	AUX
easat-9496	154	5	adapted	adapt	VERB
easat-9496	154	6	by	by	ADP
easat-9496	154	7	ensuring	ensure	VERB
easat-9496	154	8	that	that	SCONJ
easat-9496	154	9	every	every	DET
easat-9496	154	10	shared	share	VERB
easat-9496	154	11	content	content	NOUN
easat-9496	154	12	contains	contain	VERB
easat-9496	154	13	a	a	DET
easat-9496	154	14	narrative	narrative	NOUN
easat-9496	154	15	that	that	PRON
easat-9496	154	16	is	be	AUX
easat-9496	154	17	aligned	align	VERB
easat-9496	154	18	with	with	ADP
easat-9496	154	19	unesa	unesa	PROPN
easat-9496	154	20	's	's	PART
easat-9496	154	21	vision	vision	NOUN
easat-9496	154	22	and	and	CCONJ
easat-9496	154	23	mission	mission	NOUN
easat-9496	154	24	as	as	ADP
easat-9496	154	25	an	an	DET
easat-9496	154	26	entrepreneurship	entrepreneurship	NOUN
easat-9496	154	27	-	-	PUNCT
easat-9496	154	28	based	base	VERB
easat-9496	154	29	educational	educational	ADJ
easat-9496	154	30	campus	campus	NOUN
easat-9496	154	31	,	,	PUNCT
easat-9496	154	32	as	as	ADV
easat-9496	154	33	well	well	ADV
easat-9496	154	34	as	as	ADP
easat-9496	154	35	paying	pay	VERB
easat-9496	154	36	attention	attention	NOUN
easat-9496	154	37	to	to	ADP
easat-9496	154	38	the	the	DET
easat-9496	154	39	uniqueness	uniqueness	NOUN
easat-9496	154	40	and	and	CCONJ
easat-9496	154	41	value	value	NOUN
easat-9496	154	42	of	of	ADP
easat-9496	154	43	the	the	DET
easat-9496	154	44	institution	institution	NOUN
easat-9496	154	45	.	.	PUNCT
easat-9496	155	1	"	"	PUNCT
easat-9496	155	2	optimize	optimize	NOUN
easat-9496	155	3	"	"	PUNCT
easat-9496	155	4	is	be	AUX
easat-9496	155	5	translated	translate	VERB
easat-9496	155	6	in	in	ADP
easat-9496	155	7	the	the	DET
easat-9496	155	8	form	form	NOUN
easat-9496	155	9	of	of	ADP
easat-9496	155	10	effective	effective	ADJ
easat-9496	155	11	communication	communication	NOUN
easat-9496	155	12	planning	planning	NOUN
easat-9496	155	13	,	,	PUNCT
easat-9496	155	14	including	include	VERB
easat-9496	155	15	strategies	strategy	NOUN
easat-9496	155	16	for	for	ADP
easat-9496	155	17	selecting	select	VERB
easat-9496	155	18	appropriate	appropriate	ADJ
easat-9496	155	19	social	social	ADJ
easat-9496	155	20	media	medium	NOUN
easat-9496	155	21	platforms	platform	NOUN
easat-9496	155	22	,	,	PUNCT
easat-9496	155	23	timing	time	VERB
easat-9496	155	24	publications	publication	NOUN
easat-9496	155	25	,	,	PUNCT
easat-9496	155	26	and	and	CCONJ
easat-9496	155	27	aligning	align	VERB
easat-9496	155	28	messages	message	NOUN
easat-9496	155	29	at	at	ADP
easat-9496	155	30	all	all	DET
easat-9496	155	31	levels	level	NOUN
easat-9496	155	32	of	of	ADP
easat-9496	155	33	the	the	DET
easat-9496	155	34	organization	organization	NOUN
easat-9496	155	35	,	,	PUNCT
easat-9496	155	36	from	from	ADP
easat-9496	155	37	faculty	faculty	NOUN
easat-9496	155	38	to	to	ADP
easat-9496	155	39	university	university	NOUN
easat-9496	155	40	.	.	PUNCT
easat-9496	156	1	this	this	DET
easat-9496	156	2	content	content	NOUN
easat-9496	156	3	optimization	optimization	NOUN
easat-9496	156	4	is	be	AUX
easat-9496	156	5	based	base	VERB
easat-9496	156	6	on	on	ADP
easat-9496	156	7	the	the	DET
easat-9496	156	8	basic	basic	ADJ
easat-9496	156	9	identity	identity	NOUN
easat-9496	156	10	that	that	PRON
easat-9496	156	11	has	have	AUX
easat-9496	156	12	been	be	AUX
easat-9496	156	13	formulated	formulate	VERB
easat-9496	156	14	,	,	PUNCT
easat-9496	156	15	so	so	SCONJ
easat-9496	156	16	that	that	SCONJ
easat-9496	156	17	each	each	DET
easat-9496	156	18	content	content	NOUN
easat-9496	156	19	is	be	AUX
easat-9496	156	20	able	able	ADJ
easat-9496	156	21	to	to	PART
easat-9496	156	22	reach	reach	VERB
easat-9496	156	23	a	a	DET
easat-9496	156	24	more	more	ADV
easat-9496	156	25	targeted	targeted	ADJ
easat-9496	156	26	and	and	CCONJ
easat-9496	156	27	measurable	measurable	ADJ
easat-9496	156	28	audience	audience	NOUN
easat-9496	157	1	[	[	X
easat-9496	157	2	43	43	NUM
easat-9496	157	3	]	]	PUNCT
easat-9496	157	4	.	.	PUNCT
easat-9496	158	1	931	931	NUM
easat-9496	158	2	edelweiss	edelweiss	PROPN
easat-9496	158	3	applied	apply	VERB
easat-9496	158	4	science	science	NOUN
easat-9496	158	5	and	and	CCONJ
easat-9496	158	6	technology	technology	NOUN
easat-9496	158	7	issn	issn	PROPN
easat-9496	158	8	:	:	PUNCT
easat-9496	158	9	2576	2576	NUM
easat-9496	158	10	-	-	SYM
easat-9496	158	11	8484	8484	NUM
easat-9496	158	12	vol	vol	NOUN
easat-9496	158	13	.	.	PROPN
easat-9496	159	1	9	9	NUM
easat-9496	159	2	,	,	PUNCT
easat-9496	159	3	no	no	INTJ
easat-9496	159	4	.	.	NOUN
easat-9496	159	5	8	8	NUM
easat-9496	159	6	:	:	SYM
easat-9496	159	7	925	925	NUM
easat-9496	159	8	-	-	SYM
easat-9496	159	9	939	939	NUM
easat-9496	159	10	,	,	PUNCT
easat-9496	159	11	2025	2025	NUM
easat-9496	159	12	doi	doi	NOUN
easat-9496	159	13	:	:	PUNCT
easat-9496	159	14	10.55214/2576	10.55214/2576	NUM
easat-9496	159	15	-	-	PUNCT
easat-9496	159	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	159	17	©	©	PROPN
easat-9496	159	18	2025	2025	NUM
easat-9496	159	19	by	by	ADP
easat-9496	159	20	the	the	DET
easat-9496	159	21	authors	author	NOUN
easat-9496	159	22	;	;	PUNCT
easat-9496	159	23	licensee	licensee	PROPN
easat-9496	159	24	learning	learning	NOUN
easat-9496	159	25	gate	gate	NOUN
easat-9496	159	26	"	"	PUNCT
easat-9496	159	27	manage	manage	NOUN
easat-9496	159	28	"	"	PUNCT
easat-9496	159	29	is	be	AUX
easat-9496	159	30	the	the	DET
easat-9496	159	31	core	core	NOUN
easat-9496	159	32	of	of	ADP
easat-9496	159	33	strategic	strategic	ADJ
easat-9496	159	34	management	management	NOUN
easat-9496	159	35	that	that	PRON
easat-9496	159	36	not	not	PART
easat-9496	159	37	only	only	ADV
easat-9496	159	38	focuses	focus	VERB
easat-9496	159	39	on	on	ADP
easat-9496	159	40	social	social	ADJ
easat-9496	159	41	media	medium	NOUN
easat-9496	159	42	operations	operation	NOUN
easat-9496	159	43	,	,	PUNCT
easat-9496	159	44	but	but	CCONJ
easat-9496	159	45	also	also	ADV
easat-9496	159	46	includes	include	VERB
easat-9496	159	47	the	the	DET
easat-9496	159	48	formulation	formulation	NOUN
easat-9496	159	49	of	of	ADP
easat-9496	159	50	adaptive	adaptive	ADJ
easat-9496	159	51	content	content	NOUN
easat-9496	159	52	policies	policy	NOUN
easat-9496	159	53	according	accord	VERB
easat-9496	159	54	to	to	ADP
easat-9496	159	55	the	the	DET
easat-9496	159	56	needs	need	NOUN
easat-9496	159	57	of	of	ADP
easat-9496	159	58	each	each	DET
easat-9496	159	59	work	work	NOUN
easat-9496	159	60	unit	unit	NOUN
easat-9496	159	61	.	.	PUNCT
easat-9496	160	1	a	a	DET
easat-9496	160	2	number	number	NOUN
easat-9496	160	3	of	of	ADP
easat-9496	160	4	studies	study	NOUN
easat-9496	160	5	have	have	AUX
easat-9496	160	6	shown	show	VERB
easat-9496	160	7	that	that	SCONJ
easat-9496	160	8	in	in	ADP
easat-9496	160	9	practice	practice	NOUN
easat-9496	160	10	,	,	PUNCT
easat-9496	160	11	the	the	DET
easat-9496	160	12	manage	manage	NOUN
easat-9496	160	13	stage	stage	NOUN
easat-9496	160	14	is	be	AUX
easat-9496	160	15	actually	actually	ADV
easat-9496	160	16	the	the	DET
easat-9496	160	17	basis	basis	NOUN
easat-9496	160	18	that	that	PRON
easat-9496	160	19	must	must	AUX
easat-9496	160	20	be	be	AUX
easat-9496	160	21	done	do	VERB
easat-9496	160	22	earlier	early	ADV
easat-9496	160	23	,	,	PUNCT
easat-9496	160	24	before	before	ADP
easat-9496	160	25	"	"	PUNCT
easat-9496	160	26	share	share	NOUN
easat-9496	160	27	"	"	PUNCT
easat-9496	160	28	and	and	CCONJ
easat-9496	160	29	"	"	PUNCT
easat-9496	160	30	optimize	optimize	NOUN
easat-9496	160	31	"	"	PUNCT
easat-9496	160	32	,	,	PUNCT
easat-9496	160	33	because	because	SCONJ
easat-9496	160	34	a	a	DET
easat-9496	160	35	mature	mature	ADJ
easat-9496	160	36	strategy	strategy	NOUN
easat-9496	160	37	is	be	AUX
easat-9496	160	38	the	the	DET
easat-9496	160	39	key	key	NOUN
easat-9496	160	40	to	to	ADP
easat-9496	160	41	the	the	DET
easat-9496	160	42	effectiveness	effectiveness	NOUN
easat-9496	160	43	of	of	ADP
easat-9496	160	44	digital	digital	ADJ
easat-9496	160	45	communication	communication	NOUN
easat-9496	160	46	.	.	PUNCT
easat-9496	161	1	"	"	PUNCT
easat-9496	161	2	engage	engage	VERB
easat-9496	161	3	"	"	PUNCT
easat-9496	161	4	is	be	AUX
easat-9496	161	5	implemented	implement	VERB
easat-9496	161	6	by	by	ADP
easat-9496	161	7	encouraging	encourage	VERB
easat-9496	161	8	unesa	unesa	ADJ
easat-9496	161	9	social	social	ADJ
easat-9496	161	10	media	medium	NOUN
easat-9496	161	11	managers	manager	NOUN
easat-9496	161	12	to	to	PART
easat-9496	161	13	build	build	VERB
easat-9496	161	14	authentic	authentic	ADJ
easat-9496	161	15	engagement	engagement	NOUN
easat-9496	161	16	with	with	ADP
easat-9496	161	17	audiences	audience	NOUN
easat-9496	161	18	.	.	PUNCT
easat-9496	162	1	through	through	ADP
easat-9496	162	2	understanding	understand	VERB
easat-9496	162	3	interaction	interaction	NOUN
easat-9496	162	4	patterns	pattern	NOUN
easat-9496	162	5	and	and	CCONJ
easat-9496	162	6	user	user	NOUN
easat-9496	162	7	preferences	preference	NOUN
easat-9496	162	8	,	,	PUNCT
easat-9496	162	9	engagement	engagement	NOUN
easat-9496	162	10	is	be	AUX
easat-9496	162	11	focused	focus	VERB
easat-9496	162	12	on	on	ADP
easat-9496	162	13	creating	create	VERB
easat-9496	162	14	two	two	NUM
easat-9496	162	15	-	-	PUNCT
easat-9496	162	16	way	way	NOUN
easat-9496	162	17	communication	communication	NOUN
easat-9496	162	18	that	that	PRON
easat-9496	162	19	strengthens	strengthen	VERB
easat-9496	162	20	emotional	emotional	ADJ
easat-9496	162	21	relationships	relationship	NOUN
easat-9496	162	22	,	,	PUNCT
easat-9496	162	23	increases	increase	VERB
easat-9496	162	24	public	public	ADJ
easat-9496	162	25	trust	trust	NOUN
easat-9496	162	26	,	,	PUNCT
easat-9496	162	27	and	and	CCONJ
easat-9496	162	28	maintains	maintain	VERB
easat-9496	162	29	the	the	DET
easat-9496	162	30	loyalty	loyalty	NOUN
easat-9496	162	31	of	of	ADP
easat-9496	162	32	the	the	DET
easat-9496	162	33	academic	academic	ADJ
easat-9496	162	34	community	community	NOUN
easat-9496	162	35	and	and	CCONJ
easat-9496	162	36	the	the	DET
easat-9496	162	37	wider	wide	ADJ
easat-9496	162	38	community	community	NOUN
easat-9496	163	1	[	[	X
easat-9496	163	2	44	44	NUM
easat-9496	163	3	]	]	PUNCT
easat-9496	163	4	.	.	PUNCT
easat-9496	164	1	this	this	DET
easat-9496	164	2	engagement	engagement	NOUN
easat-9496	164	3	strategy	strategy	NOUN
easat-9496	164	4	is	be	AUX
easat-9496	164	5	not	not	PART
easat-9496	164	6	only	only	ADV
easat-9496	164	7	implemented	implement	VERB
easat-9496	164	8	through	through	ADP
easat-9496	164	9	content	content	NOUN
easat-9496	164	10	management	management	NOUN
easat-9496	164	11	,	,	PUNCT
easat-9496	164	12	but	but	CCONJ
easat-9496	164	13	also	also	ADV
easat-9496	164	14	in	in	ADP
easat-9496	164	15	digital	digital	ADJ
easat-9496	164	16	public	public	ADJ
easat-9496	164	17	relations	relation	NOUN
easat-9496	164	18	functions	function	NOUN
easat-9496	164	19	,	,	PUNCT
easat-9496	164	20	including	include	VERB
easat-9496	164	21	efforts	effort	NOUN
easat-9496	164	22	to	to	PART
easat-9496	164	23	anticipate	anticipate	VERB
easat-9496	164	24	and	and	CCONJ
easat-9496	164	25	handle	handle	VERB
easat-9496	164	26	potential	potential	ADJ
easat-9496	164	27	reputation	reputation	NOUN
easat-9496	164	28	crises	crisis	NOUN
easat-9496	164	29	on	on	ADP
easat-9496	164	30	social	social	ADJ
easat-9496	164	31	media	medium	NOUN
easat-9496	164	32	[	[	X
easat-9496	164	33	45	45	NUM
easat-9496	164	34	]	]	PUNCT
easat-9496	164	35	.	.	PUNCT
easat-9496	165	1	figure	figure	NOUN
easat-9496	165	2	3	3	NUM
easat-9496	165	3	.	.	PUNCT
easat-9496	166	1	some	some	PRON
easat-9496	166	2	in	in	ADP
easat-9496	166	3	the	the	DET
easat-9496	166	4	context	context	NOUN
easat-9496	166	5	of	of	ADP
easat-9496	166	6	campus	campus	NOUN
easat-9496	166	7	social	social	ADJ
easat-9496	166	8	media	medium	NOUN
easat-9496	166	9	optimization	optimization	NOUN
easat-9496	166	10	.	.	PUNCT
easat-9496	167	1	4.3	4.3	NUM
easat-9496	167	2	.	.	PUNCT
easat-9496	168	1	develop	develop	VERB
easat-9496	168	2	based	base	VERB
easat-9496	168	3	on	on	ADP
easat-9496	168	4	the	the	DET
easat-9496	168	5	results	result	NOUN
easat-9496	168	6	of	of	ADP
easat-9496	168	7	the	the	DET
easat-9496	168	8	analysis	analysis	NOUN
easat-9496	168	9	showing	show	VERB
easat-9496	168	10	the	the	DET
easat-9496	168	11	lack	lack	NOUN
easat-9496	168	12	of	of	ADP
easat-9496	168	13	alignment	alignment	NOUN
easat-9496	168	14	and	and	CCONJ
easat-9496	168	15	coordination	coordination	NOUN
easat-9496	168	16	in	in	ADP
easat-9496	168	17	the	the	DET
easat-9496	168	18	management	management	NOUN
easat-9496	168	19	of	of	ADP
easat-9496	168	20	social	social	ADJ
easat-9496	168	21	media	medium	NOUN
easat-9496	168	22	accounts	account	NOUN
easat-9496	168	23	between	between	ADP
easat-9496	168	24	faculties	faculty	NOUN
easat-9496	168	25	and	and	CCONJ
easat-9496	168	26	the	the	DET
easat-9496	168	27	official	official	ADJ
easat-9496	168	28	university	university	NOUN
easat-9496	168	29	account	account	NOUN
easat-9496	168	30	,	,	PUNCT
easat-9496	168	31	as	as	ADV
easat-9496	168	32	well	well	ADV
easat-9496	168	33	as	as	ADP
easat-9496	168	34	the	the	DET
easat-9496	168	35	initial	initial	ADJ
easat-9496	168	36	design	design	NOUN
easat-9496	168	37	that	that	PRON
easat-9496	168	38	integrates	integrate	VERB
easat-9496	168	39	the	the	DET
easat-9496	168	40	decentralized	decentralized	ADJ
easat-9496	168	41	social	social	ADJ
easat-9496	168	42	media	medium	NOUN
easat-9496	168	43	management	management	NOUN
easat-9496	168	44	model	model	NOUN
easat-9496	168	45	with	with	ADP
easat-9496	168	46	the	the	DET
easat-9496	168	47	circular	circular	ADJ
easat-9496	168	48	model	model	NOUN
easat-9496	168	49	of	of	ADP
easat-9496	168	50	some	some	PRON
easat-9496	168	51	,	,	PUNCT
easat-9496	168	52	researchers	researcher	NOUN
easat-9496	168	53	conducted	conduct	VERB
easat-9496	168	54	the	the	DET
easat-9496	168	55	"	"	PUNCT
easat-9496	168	56	develop	develop	VERB
easat-9496	168	57	"	"	PUNCT
easat-9496	168	58	stage	stage	NOUN
easat-9496	168	59	.	.	PUNCT
easat-9496	169	1	this	this	DET
easat-9496	169	2	development	development	NOUN
easat-9496	169	3	was	be	AUX
easat-9496	169	4	realized	realize	VERB
easat-9496	169	5	through	through	ADP
easat-9496	169	6	a	a	DET
easat-9496	169	7	website	website	NOUN
easat-9496	169	8	or	or	CCONJ
easat-9496	169	9	application	application	NOUN
easat-9496	169	10	-	-	PUNCT
easat-9496	169	11	based	base	VERB
easat-9496	169	12	social	social	ADJ
easat-9496	169	13	media	medium	NOUN
easat-9496	169	14	management	management	NOUN
easat-9496	169	15	design	design	NOUN
easat-9496	169	16	called	call	VERB
easat-9496	169	17	"	"	PUNCT
easat-9496	169	18	simpeten	simpeten	NOUN
easat-9496	169	19	"	"	PUNCT
easat-9496	169	20	(	(	PUNCT
easat-9496	169	21	content	content	NOUN
easat-9496	169	22	submission	submission	NOUN
easat-9496	169	23	932	932	NUM
easat-9496	169	24	edelweiss	edelweiss	PROPN
easat-9496	169	25	applied	apply	VERB
easat-9496	169	26	science	science	NOUN
easat-9496	169	27	and	and	CCONJ
easat-9496	169	28	technology	technology	NOUN
easat-9496	169	29	issn	issn	PROPN
easat-9496	169	30	:	:	PUNCT
easat-9496	169	31	2576	2576	NUM
easat-9496	169	32	-	-	SYM
easat-9496	169	33	8484	8484	NUM
easat-9496	169	34	vol	vol	NOUN
easat-9496	169	35	.	.	PROPN
easat-9496	170	1	9	9	NUM
easat-9496	170	2	,	,	PUNCT
easat-9496	170	3	no	no	INTJ
easat-9496	170	4	.	.	NOUN
easat-9496	170	5	8	8	NUM
easat-9496	170	6	:	:	SYM
easat-9496	170	7	925	925	NUM
easat-9496	170	8	-	-	SYM
easat-9496	170	9	939	939	NUM
easat-9496	170	10	,	,	PUNCT
easat-9496	170	11	2025	2025	NUM
easat-9496	170	12	doi	doi	NOUN
easat-9496	170	13	:	:	PUNCT
easat-9496	170	14	10.55214/2576	10.55214/2576	NUM
easat-9496	170	15	-	-	PUNCT
easat-9496	170	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	170	17	©	©	PROPN
easat-9496	170	18	2025	2025	NUM
easat-9496	170	19	by	by	ADP
easat-9496	170	20	the	the	DET
easat-9496	170	21	authors	author	NOUN
easat-9496	170	22	;	;	PUNCT
easat-9496	170	23	licensee	licensee	PROPN
easat-9496	170	24	learning	learn	VERB
easat-9496	170	25	gate	gate	PROPN
easat-9496	170	26	management	management	NOUN
easat-9496	170	27	system	system	NOUN
easat-9496	170	28	)	)	PUNCT
easat-9496	170	29	.	.	PUNCT
easat-9496	171	1	the	the	DET
easat-9496	171	2	website	website	NOUN
easat-9496	171	3	,	,	PUNCT
easat-9496	171	4	which	which	PRON
easat-9496	171	5	was	be	AUX
easat-9496	171	6	released	release	VERB
easat-9496	171	7	for	for	ADP
easat-9496	171	8	a	a	DET
easat-9496	171	9	limited	limited	ADJ
easat-9496	171	10	trial	trial	NOUN
easat-9496	171	11	on	on	ADP
easat-9496	171	12	june	june	PROPN
easat-9496	171	13	1	1	NUM
easat-9496	171	14	,	,	PUNCT
easat-9496	171	15	2024	2024	NUM
easat-9496	171	16	,	,	PUNCT
easat-9496	171	17	is	be	AUX
easat-9496	171	18	designed	design	VERB
easat-9496	171	19	to	to	PART
easat-9496	171	20	facilitate	facilitate	VERB
easat-9496	171	21	the	the	DET
easat-9496	171	22	submission	submission	NOUN
easat-9496	171	23	,	,	PUNCT
easat-9496	171	24	review	review	NOUN
easat-9496	171	25	,	,	PUNCT
easat-9496	171	26	and	and	CCONJ
easat-9496	171	27	approval	approval	NOUN
easat-9496	171	28	of	of	ADP
easat-9496	171	29	content	content	NOUN
easat-9496	171	30	in	in	ADP
easat-9496	171	31	a	a	DET
easat-9496	171	32	structured	structured	ADJ
easat-9496	171	33	manner	manner	NOUN
easat-9496	171	34	.	.	PUNCT
easat-9496	172	1	"	"	PUNCT
easat-9496	172	2	simpeten	simpeten	NOUN
easat-9496	172	3	"	"	PUNCT
easat-9496	172	4	is	be	AUX
easat-9496	172	5	a	a	DET
easat-9496	172	6	web	web	NOUN
easat-9496	172	7	-	-	PUNCT
easat-9496	172	8	based	base	VERB
easat-9496	172	9	platform	platform	NOUN
easat-9496	172	10	developed	develop	VERB
easat-9496	172	11	to	to	PART
easat-9496	172	12	manage	manage	VERB
easat-9496	172	13	social	social	ADJ
easat-9496	172	14	media	medium	NOUN
easat-9496	172	15	content	content	NOUN
easat-9496	172	16	submissions	submission	NOUN
easat-9496	172	17	in	in	ADP
easat-9496	172	18	an	an	DET
easat-9496	172	19	integrated	integrate	VERB
easat-9496	172	20	manner	manner	NOUN
easat-9496	172	21	within	within	ADP
easat-9496	172	22	unesa	unesa	NOUN
easat-9496	172	23	)	)	PUNCT
easat-9496	172	24	.	.	PUNCT
easat-9496	173	1	this	this	DET
easat-9496	173	2	system	system	NOUN
easat-9496	173	3	allows	allow	VERB
easat-9496	173	4	social	social	ADJ
easat-9496	173	5	media	medium	NOUN
easat-9496	173	6	account	account	NOUN
easat-9496	173	7	managers	manager	NOUN
easat-9496	173	8	at	at	ADP
easat-9496	173	9	the	the	DET
easat-9496	173	10	faculty	faculty	NOUN
easat-9496	173	11	level	level	NOUN
easat-9496	173	12	to	to	PART
easat-9496	173	13	submit	submit	VERB
easat-9496	173	14	content	content	NOUN
easat-9496	173	15	material	material	NOUN
easat-9496	173	16	to	to	ADP
easat-9496	173	17	the	the	DET
easat-9496	173	18	university	university	NOUN
easat-9496	173	19	public	public	ADJ
easat-9496	173	20	relations	relation	NOUN
easat-9496	173	21	team	team	NOUN
easat-9496	173	22	systematically	systematically	ADV
easat-9496	173	23	,	,	PUNCT
easat-9496	173	24	from	from	ADP
easat-9496	173	25	submission	submission	NOUN
easat-9496	173	26	,	,	PUNCT
easat-9496	173	27	review	review	NOUN
easat-9496	173	28	,	,	PUNCT
easat-9496	173	29	to	to	ADP
easat-9496	173	30	approval	approval	NOUN
easat-9496	173	31	,	,	PUNCT
easat-9496	173	32	so	so	SCONJ
easat-9496	173	33	that	that	SCONJ
easat-9496	173	34	each	each	DET
easat-9496	173	35	step	step	NOUN
easat-9496	173	36	is	be	AUX
easat-9496	173	37	well	well	ADV
easat-9496	173	38	documented	document	VERB
easat-9496	173	39	.	.	PUNCT
easat-9496	174	1	equipped	equip	VERB
easat-9496	174	2	with	with	ADP
easat-9496	174	3	an	an	DET
easat-9496	174	4	intuitive	intuitive	ADJ
easat-9496	174	5	"	"	PUNCT
easat-9496	174	6	interface	interface	NOUN
easat-9496	174	7	"	"	PUNCT
easat-9496	174	8	and	and	CCONJ
easat-9496	174	9	dashboard	dashboard	NOUN
easat-9496	174	10	for	for	ADP
easat-9496	174	11	both	both	DET
easat-9496	174	12	users	user	NOUN
easat-9496	174	13	and	and	CCONJ
easat-9496	174	14	admins	admin	NOUN
easat-9496	174	15	,	,	PUNCT
easat-9496	174	16	"	"	PUNCT
easat-9496	174	17	simpeten	simpeten	ADJ
easat-9496	174	18	"	"	PUNCT
easat-9496	174	19	supports	support	VERB
easat-9496	174	20	more	more	ADV
easat-9496	174	21	effective	effective	ADJ
easat-9496	174	22	coordination	coordination	NOUN
easat-9496	174	23	between	between	ADP
easat-9496	174	24	faculty	faculty	NOUN
easat-9496	174	25	accounts	account	NOUN
easat-9496	174	26	and	and	CCONJ
easat-9496	174	27	official	official	ADJ
easat-9496	174	28	university	university	NOUN
easat-9496	174	29	accounts	account	NOUN
easat-9496	174	30	.	.	PUNCT
easat-9496	175	1	the	the	DET
easat-9496	175	2	content	content	NOUN
easat-9496	175	3	submission	submission	NOUN
easat-9496	175	4	process	process	NOUN
easat-9496	175	5	becomes	become	VERB
easat-9496	175	6	more	more	ADV
easat-9496	175	7	organized	organized	ADJ
easat-9496	175	8	and	and	CCONJ
easat-9496	175	9	faster	fast	ADJ
easat-9496	175	10	,	,	PUNCT
easat-9496	175	11	collaboration	collaboration	NOUN
easat-9496	175	12	between	between	ADP
easat-9496	175	13	units	unit	NOUN
easat-9496	175	14	is	be	AUX
easat-9496	175	15	easier	easy	ADJ
easat-9496	175	16	,	,	PUNCT
easat-9496	175	17	and	and	CCONJ
easat-9496	175	18	transparency	transparency	NOUN
easat-9496	175	19	and	and	CCONJ
easat-9496	175	20	accountability	accountability	NOUN
easat-9496	175	21	of	of	ADP
easat-9496	175	22	content	content	NOUN
easat-9496	175	23	management	management	NOUN
easat-9496	175	24	increases	increase	NOUN
easat-9496	175	25	.	.	PUNCT
easat-9496	176	1	the	the	DET
easat-9496	176	2	existence	existence	NOUN
easat-9496	176	3	of	of	ADP
easat-9496	176	4	this	this	DET
easat-9496	176	5	platform	platform	NOUN
easat-9496	176	6	is	be	AUX
easat-9496	176	7	expected	expect	VERB
easat-9496	176	8	to	to	PART
easat-9496	176	9	strengthen	strengthen	VERB
easat-9496	176	10	unesa	unesa	PROPN
easat-9496	176	11	's	's	PART
easat-9496	176	12	image	image	NOUN
easat-9496	176	13	by	by	ADP
easat-9496	176	14	ensuring	ensure	VERB
easat-9496	176	15	that	that	SCONJ
easat-9496	176	16	each	each	DET
easat-9496	176	17	faculty	faculty	NOUN
easat-9496	176	18	's	's	PART
easat-9496	176	19	social	social	ADJ
easat-9496	176	20	media	medium	NOUN
easat-9496	176	21	content	content	NOUN
easat-9496	176	22	is	be	AUX
easat-9496	176	23	consistent	consistent	ADJ
easat-9496	176	24	and	and	CCONJ
easat-9496	176	25	aligned	align	VERB
easat-9496	176	26	with	with	ADP
easat-9496	176	27	the	the	DET
easat-9496	176	28	university	university	NOUN
easat-9496	176	29	's	's	PART
easat-9496	176	30	communication	communication	NOUN
easat-9496	176	31	strategy	strategy	NOUN
easat-9496	176	32	.	.	PUNCT
easat-9496	177	1	key	key	ADJ
easat-9496	177	2	features	feature	NOUN
easat-9496	177	3	include	include	VERB
easat-9496	177	4	a	a	DET
easat-9496	177	5	content	content	NOUN
easat-9496	177	6	submission	submission	NOUN
easat-9496	177	7	form	form	NOUN
easat-9496	177	8	that	that	PRON
easat-9496	177	9	allows	allow	VERB
easat-9496	177	10	faculty	faculty	NOUN
easat-9496	177	11	social	social	ADJ
easat-9496	177	12	media	medium	NOUN
easat-9496	177	13	managers	manager	NOUN
easat-9496	177	14	to	to	PART
easat-9496	177	15	submit	submit	VERB
easat-9496	177	16	material	material	NOUN
easat-9496	177	17	with	with	ADP
easat-9496	177	18	detailed	detailed	ADJ
easat-9496	177	19	titles	title	NOUN
easat-9496	177	20	,	,	PUNCT
easat-9496	177	21	themes	theme	NOUN
easat-9496	177	22	,	,	PUNCT
easat-9496	177	23	descriptions	description	NOUN
easat-9496	177	24	and	and	CCONJ
easat-9496	177	25	attachments	attachment	NOUN
easat-9496	177	26	;	;	PUNCT
easat-9496	177	27	a	a	DET
easat-9496	177	28	user	user	NOUN
easat-9496	177	29	dashboard	dashboard	NOUN
easat-9496	177	30	that	that	PRON
easat-9496	177	31	displays	display	VERB
easat-9496	177	32	submission	submission	NOUN
easat-9496	177	33	status	status	NOUN
easat-9496	177	34	in	in	ADP
easat-9496	177	35	real	real	ADJ
easat-9496	177	36	-	-	PUNCT
easat-9496	177	37	time	time	NOUN
easat-9496	177	38	,	,	PUNCT
easat-9496	177	39	supporting	support	VERB
easat-9496	177	40	monitoring	monitoring	NOUN
easat-9496	177	41	of	of	ADP
easat-9496	177	42	content	content	NOUN
easat-9496	177	43	progress	progress	NOUN
easat-9496	177	44	;	;	PUNCT
easat-9496	177	45	and	and	CCONJ
easat-9496	177	46	an	an	DET
easat-9496	177	47	admin	admin	ADJ
easat-9496	177	48	panel	panel	NOUN
easat-9496	177	49	that	that	PRON
easat-9496	177	50	allows	allow	VERB
easat-9496	177	51	the	the	DET
easat-9496	177	52	pr	pr	NOUN
easat-9496	177	53	team	team	NOUN
easat-9496	177	54	to	to	PART
easat-9496	177	55	quickly	quickly	ADV
easat-9496	177	56	review	review	VERB
easat-9496	177	57	,	,	PUNCT
easat-9496	177	58	approve	approve	VERB
easat-9496	177	59	or	or	CCONJ
easat-9496	177	60	reject	reject	VERB
easat-9496	177	61	content	content	NOUN
easat-9496	177	62	.	.	PUNCT
easat-9496	178	1	"	"	PUNCT
easat-9496	178	2	simpeten	simpeten	NOUN
easat-9496	178	3	"	"	PUNCT
easat-9496	178	4	also	also	ADV
easat-9496	178	5	features	feature	VERB
easat-9496	178	6	an	an	DET
easat-9496	178	7	evaluation	evaluation	NOUN
easat-9496	178	8	page	page	NOUN
easat-9496	178	9	that	that	PRON
easat-9496	178	10	allows	allow	VERB
easat-9496	178	11	feedback	feedback	NOUN
easat-9496	178	12	on	on	ADP
easat-9496	178	13	each	each	DET
easat-9496	178	14	submission	submission	NOUN
easat-9496	178	15	,	,	PUNCT
easat-9496	178	16	so	so	SCONJ
easat-9496	178	17	users	user	NOUN
easat-9496	178	18	understand	understand	VERB
easat-9496	178	19	why	why	SCONJ
easat-9496	178	20	the	the	DET
easat-9496	178	21	content	content	NOUN
easat-9496	178	22	was	be	AUX
easat-9496	178	23	accepted	accept	VERB
easat-9496	178	24	or	or	CCONJ
easat-9496	178	25	rejected	reject	VERB
easat-9496	178	26	.	.	PUNCT
easat-9496	179	1	a	a	DET
easat-9496	179	2	responsive	responsive	ADJ
easat-9496	179	3	interface	interface	NOUN
easat-9496	179	4	design	design	NOUN
easat-9496	179	5	and	and	CCONJ
easat-9496	179	6	intuitive	intuitive	ADJ
easat-9496	179	7	navigation	navigation	NOUN
easat-9496	179	8	make	make	VERB
easat-9496	179	9	it	it	PRON
easat-9496	179	10	easy	easy	ADJ
easat-9496	179	11	to	to	PART
easat-9496	179	12	access	access	VERB
easat-9496	179	13	on	on	ADP
easat-9496	179	14	various	various	ADJ
easat-9496	179	15	devices	device	NOUN
easat-9496	179	16	,	,	PUNCT
easat-9496	179	17	while	while	SCONJ
easat-9496	179	18	a	a	DET
easat-9496	179	19	role	role	NOUN
easat-9496	179	20	-	-	PUNCT
easat-9496	179	21	based	base	VERB
easat-9496	179	22	login	login	NOUN
easat-9496	179	23	system	system	NOUN
easat-9496	179	24	keeps	keep	VERB
easat-9496	179	25	access	access	NOUN
easat-9496	179	26	secure	secure	ADJ
easat-9496	179	27	.	.	PUNCT
easat-9496	180	1	to	to	PART
easat-9496	180	2	ensure	ensure	VERB
easat-9496	180	3	the	the	DET
easat-9496	180	4	feasibility	feasibility	NOUN
easat-9496	180	5	and	and	CCONJ
easat-9496	180	6	practicality	practicality	NOUN
easat-9496	180	7	of	of	ADP
easat-9496	180	8	the	the	DET
easat-9496	180	9	developed	develop	VERB
easat-9496	180	10	products	product	NOUN
easat-9496	180	11	,	,	PUNCT
easat-9496	180	12	researchers	researcher	NOUN
easat-9496	180	13	conducted	conduct	VERB
easat-9496	180	14	validity	validity	NOUN
easat-9496	180	15	tests	test	NOUN
easat-9496	180	16	and	and	CCONJ
easat-9496	180	17	limited	limited	ADJ
easat-9496	180	18	trials	trial	NOUN
easat-9496	180	19	systematically	systematically	ADV
easat-9496	180	20	on	on	ADP
easat-9496	180	21	july	july	PROPN
easat-9496	180	22	29	29	NUM
easat-9496	180	23	,	,	PUNCT
easat-9496	180	24	2024	2024	NUM
easat-9496	180	25	.	.	PUNCT
easat-9496	181	1	the	the	DET
easat-9496	181	2	validity	validity	NOUN
easat-9496	181	3	test	test	NOUN
easat-9496	181	4	involved	involve	VERB
easat-9496	181	5	three	three	NUM
easat-9496	181	6	expert	expert	ADJ
easat-9496	181	7	validators	validator	NOUN
easat-9496	181	8	,	,	PUNCT
easat-9496	181	9	namely	namely	ADV
easat-9496	181	10	social	social	ADJ
easat-9496	181	11	media	medium	NOUN
easat-9496	181	12	management	management	NOUN
easat-9496	181	13	experts	expert	NOUN
easat-9496	181	14	,	,	PUNCT
easat-9496	181	15	information	information	NOUN
easat-9496	181	16	technology	technology	NOUN
easat-9496	181	17	experts	expert	NOUN
easat-9496	181	18	who	who	PRON
easat-9496	181	19	are	be	AUX
easat-9496	181	20	experienced	experience	VERB
easat-9496	181	21	in	in	ADP
easat-9496	181	22	developing	develop	VERB
easat-9496	181	23	website	website	NOUN
easat-9496	181	24	-	-	PUNCT
easat-9496	181	25	based	base	VERB
easat-9496	181	26	systems	system	NOUN
easat-9496	181	27	,	,	PUNCT
easat-9496	181	28	as	as	ADV
easat-9496	181	29	well	well	ADV
easat-9496	181	30	as	as	ADP
easat-9496	181	31	communication	communication	NOUN
easat-9496	181	32	and	and	CCONJ
easat-9496	181	33	public	public	ADJ
easat-9496	181	34	relations	relation	NOUN
easat-9496	181	35	experts	expert	NOUN
easat-9496	181	36	of	of	ADP
easat-9496	181	37	universities	university	NOUN
easat-9496	181	38	.	.	PUNCT
easat-9496	182	1	all	all	DET
easat-9496	182	2	three	three	NUM
easat-9496	182	3	provided	provide	VERB
easat-9496	182	4	a	a	DET
easat-9496	182	5	comprehensive	comprehensive	ADJ
easat-9496	182	6	assessment	assessment	NOUN
easat-9496	182	7	of	of	ADP
easat-9496	182	8	the	the	DET
easat-9496	182	9	development	development	NOUN
easat-9496	182	10	module	module	NOUN
easat-9496	182	11	and	and	CCONJ
easat-9496	182	12	the	the	DET
easat-9496	182	13	"	"	PUNCT
easat-9496	182	14	simpeten	simpeten	ADJ
easat-9496	182	15	"	"	PUNCT
easat-9496	182	16	system	system	NOUN
easat-9496	182	17	,	,	PUNCT
easat-9496	182	18	including	include	VERB
easat-9496	182	19	aspects	aspect	NOUN
easat-9496	182	20	of	of	ADP
easat-9496	182	21	content	content	NOUN
easat-9496	182	22	feasibility	feasibility	NOUN
easat-9496	182	23	,	,	PUNCT
easat-9496	182	24	design	design	NOUN
easat-9496	182	25	,	,	PUNCT
easat-9496	182	26	language	language	NOUN
easat-9496	182	27	,	,	PUNCT
easat-9496	182	28	and	and	CCONJ
easat-9496	182	29	product	product	NOUN
easat-9496	182	30	usability	usability	NOUN
easat-9496	182	31	.	.	PUNCT
easat-9496	183	1	table	table	NOUN
easat-9496	183	2	3	3	NUM
easat-9496	183	3	.	.	PUNCT
easat-9496	183	4	validity	validity	NOUN
easat-9496	183	5	test	test	NOUN
easat-9496	183	6	.	.	PUNCT
easat-9496	184	1	no	no	INTJ
easat-9496	184	2	.	.	PUNCT
easat-9496	185	1	components	component	NOUN
easat-9496	185	2	assessed	assess	VERB
easat-9496	185	3	assessment	assessment	NOUN
easat-9496	185	4	result	result	NOUN
easat-9496	185	5	identification	identification	NOUN
easat-9496	185	6	1	1	NUM
easat-9496	185	7	.	.	PUNCT
easat-9496	186	1	the	the	DET
easat-9496	186	2	website	website	NOUN
easat-9496	186	3	design	design	NOUN
easat-9496	186	4	is	be	AUX
easat-9496	186	5	attractive	attractive	ADJ
easat-9496	186	6	and	and	CCONJ
easat-9496	186	7	supports	support	VERB
easat-9496	186	8	usage	usage	NOUN
easat-9496	186	9	.	.	PUNCT
easat-9496	187	1	4	4	NUM
easat-9496	187	2	2	2	NUM
easat-9496	187	3	4	4	NUM
easat-9496	187	4	2	2	NUM
easat-9496	187	5	.	.	PUNCT
easat-9496	188	1	the	the	DET
easat-9496	188	2	page	page	NOUN
easat-9496	188	3	layout	layout	NOUN
easat-9496	188	4	makes	make	VERB
easat-9496	188	5	effective	effective	ADJ
easat-9496	188	6	use	use	NOUN
easat-9496	188	7	of	of	ADP
easat-9496	188	8	space	space	NOUN
easat-9496	188	9	,	,	PUNCT
easat-9496	188	10	not	not	PART
easat-9496	188	11	too	too	ADV
easat-9496	188	12	dense	dense	ADJ
easat-9496	188	13	or	or	CCONJ
easat-9496	188	14	empty	empty	ADJ
easat-9496	188	15	.	.	PUNCT
easat-9496	189	1	4	4	NUM
easat-9496	189	2	2	2	NUM
easat-9496	189	3	4	4	NUM
easat-9496	189	4	3	3	NUM
easat-9496	189	5	.	.	PUNCT
easat-9496	189	6	information	information	NOUN
easat-9496	189	7	is	be	AUX
easat-9496	189	8	organized	organize	VERB
easat-9496	189	9	in	in	ADP
easat-9496	189	10	a	a	DET
easat-9496	189	11	clear	clear	ADJ
easat-9496	189	12	hierarchy	hierarchy	NOUN
easat-9496	189	13	,	,	PUNCT
easat-9496	189	14	making	make	VERB
easat-9496	189	15	it	it	PRON
easat-9496	189	16	easy	easy	ADJ
easat-9496	189	17	for	for	SCONJ
easat-9496	189	18	users	user	NOUN
easat-9496	189	19	to	to	PART
easat-9496	189	20	find	find	VERB
easat-9496	189	21	important	important	ADJ
easat-9496	189	22	information	information	NOUN
easat-9496	189	23	.	.	PUNCT
easat-9496	190	1	4	4	NUM
easat-9496	190	2	2	2	NUM
easat-9496	190	3	4	4	NUM
easat-9496	190	4	4	4	NUM
easat-9496	190	5	.	.	PUNCT
easat-9496	191	1	navigation	navigation	NOUN
easat-9496	191	2	menus	menu	NOUN
easat-9496	191	3	are	be	AUX
easat-9496	191	4	easy	easy	ADJ
easat-9496	191	5	to	to	PART
easat-9496	191	6	find	find	VERB
easat-9496	191	7	and	and	CCONJ
easat-9496	191	8	use	use	VERB
easat-9496	191	9	,	,	PUNCT
easat-9496	191	10	with	with	ADP
easat-9496	191	11	a	a	DET
easat-9496	191	12	logical	logical	ADJ
easat-9496	191	13	structure	structure	NOUN
easat-9496	191	14	.	.	PUNCT
easat-9496	192	1	4	4	NUM
easat-9496	192	2	3	3	NUM
easat-9496	192	3	4	4	NUM
easat-9496	192	4	absorption	absorption	NOUN
easat-9496	192	5	5	5	NUM
easat-9496	192	6	.	.	PUNCT
easat-9496	193	1	the	the	DET
easat-9496	193	2	website	website	NOUN
easat-9496	193	3	is	be	AUX
easat-9496	193	4	easy	easy	ADJ
easat-9496	193	5	to	to	PART
easat-9496	193	6	use	use	VERB
easat-9496	193	7	and	and	CCONJ
easat-9496	193	8	has	have	VERB
easat-9496	193	9	a	a	DET
easat-9496	193	10	fast	fast	ADJ
easat-9496	193	11	load	load	NOUN
easat-9496	193	12	time	time	NOUN
easat-9496	193	13	.	.	PUNCT
easat-9496	194	1	4	4	NUM
easat-9496	194	2	3	3	NUM
easat-9496	194	3	4	4	NUM
easat-9496	194	4	6	6	NUM
easat-9496	194	5	.	.	PUNCT
easat-9496	195	1	the	the	DET
easat-9496	195	2	website	website	NOUN
easat-9496	195	3	can	can	AUX
easat-9496	195	4	be	be	AUX
easat-9496	195	5	accessed	access	VERB
easat-9496	195	6	by	by	ADP
easat-9496	195	7	users	user	NOUN
easat-9496	195	8	with	with	ADP
easat-9496	195	9	various	various	ADJ
easat-9496	195	10	abilities	ability	NOUN
easat-9496	195	11	and	and	CCONJ
easat-9496	195	12	has	have	VERB
easat-9496	195	13	a	a	DET
easat-9496	195	14	good	good	ADJ
easat-9496	195	15	display	display	NOUN
easat-9496	195	16	on	on	ADP
easat-9496	195	17	various	various	ADJ
easat-9496	195	18	devices	device	NOUN
easat-9496	195	19	.	.	PUNCT
easat-9496	196	1	4	4	NUM
easat-9496	196	2	3	3	NUM
easat-9496	196	3	4	4	NUM
easat-9496	196	4	7	7	NUM
easat-9496	196	5	.	.	PUNCT
easat-9496	197	1	each	each	DET
easat-9496	197	2	tool	tool	NOUN
easat-9496	197	3	works	work	VERB
easat-9496	197	4	well	well	ADV
easat-9496	197	5	and	and	CCONJ
easat-9496	197	6	makes	make	VERB
easat-9496	197	7	it	it	PRON
easat-9496	197	8	easy	easy	ADJ
easat-9496	197	9	for	for	SCONJ
easat-9496	197	10	users	user	NOUN
easat-9496	197	11	to	to	PART
easat-9496	197	12	get	get	VERB
easat-9496	197	13	information	information	NOUN
easat-9496	197	14	as	as	ADV
easat-9496	197	15	well	well	ADV
easat-9496	197	16	as	as	ADP
easat-9496	197	17	submit	submit	NOUN
easat-9496	197	18	content	content	NOUN
easat-9496	197	19	.	.	PUNCT
easat-9496	198	1	4	4	NUM
easat-9496	198	2	3	3	NUM
easat-9496	198	3	4	4	NUM
easat-9496	198	4	enthusiasm	enthusiasm	NOUN
easat-9496	198	5	8	8	NUM
easat-9496	198	6	.	.	PUNCT
easat-9496	199	1	the	the	DET
easat-9496	199	2	assessment	assessment	NOUN
easat-9496	199	3	criteria	criterion	NOUN
easat-9496	199	4	for	for	ADP
easat-9496	199	5	uploadable	uploadable	ADJ
easat-9496	199	6	content	content	NOUN
easat-9496	199	7	are	be	AUX
easat-9496	199	8	clearly	clearly	ADV
easat-9496	199	9	explained	explain	VERB
easat-9496	199	10	on	on	ADP
easat-9496	199	11	the	the	DET
easat-9496	199	12	website	website	NOUN
easat-9496	199	13	.	.	PUNCT
easat-9496	200	1	4	4	NUM
easat-9496	200	2	3	3	NUM
easat-9496	200	3	4	4	NUM
easat-9496	200	4	9	9	NUM
easat-9496	200	5	.	.	PUNCT
easat-9496	201	1	the	the	DET
easat-9496	201	2	content	content	NOUN
easat-9496	201	3	assessment	assessment	NOUN
easat-9496	201	4	process	process	NOUN
easat-9496	201	5	is	be	AUX
easat-9496	201	6	transparent	transparent	ADJ
easat-9496	201	7	and	and	CCONJ
easat-9496	201	8	understandable	understandable	ADJ
easat-9496	201	9	to	to	ADP
easat-9496	201	10	users	user	NOUN
easat-9496	201	11	.	.	PUNCT
easat-9496	202	1	4	4	NUM
easat-9496	202	2	3	3	NUM
easat-9496	202	3	4	4	NUM
easat-9496	202	4	attention	attention	NOUN
easat-9496	202	5	10	10	NUM
easat-9496	202	6	.	.	PUNCT
easat-9496	203	1	the	the	DET
easat-9496	203	2	website	website	NOUN
easat-9496	203	3	provides	provide	VERB
easat-9496	203	4	sample	sample	NOUN
easat-9496	203	5	content	content	NOUN
easat-9496	203	6	that	that	PRON
easat-9496	203	7	matches	match	VERB
easat-9496	203	8	the	the	DET
easat-9496	203	9	assessment	assessment	NOUN
easat-9496	203	10	criteria	criterion	NOUN
easat-9496	203	11	.	.	PUNCT
easat-9496	204	1	4	4	NUM
easat-9496	204	2	3	3	NUM
easat-9496	204	3	3	3	NUM
easat-9496	204	4	11	11	NUM
easat-9496	204	5	.	.	PUNCT
easat-9496	205	1	there	there	PRON
easat-9496	205	2	are	be	VERB
easat-9496	205	3	clear	clear	ADJ
easat-9496	205	4	guidelines	guideline	NOUN
easat-9496	205	5	for	for	ADP
easat-9496	205	6	users	user	NOUN
easat-9496	205	7	on	on	ADP
easat-9496	205	8	how	how	SCONJ
easat-9496	205	9	to	to	PART
easat-9496	205	10	upload	upload	VERB
easat-9496	205	11	appropriate	appropriate	ADJ
easat-9496	205	12	content	content	NOUN
easat-9496	205	13	.	.	PUNCT
easat-9496	206	1	4	4	NUM
easat-9496	206	2	2	2	NUM
easat-9496	206	3	4	4	NUM
easat-9496	206	4	interaction	interaction	NOUN
easat-9496	206	5	12	12	NUM
easat-9496	206	6	.	.	PUNCT
easat-9496	207	1	users	user	NOUN
easat-9496	207	2	get	get	VERB
easat-9496	207	3	clear	clear	ADJ
easat-9496	207	4	feedback	feedback	NOUN
easat-9496	207	5	about	about	ADP
easat-9496	207	6	the	the	DET
easat-9496	207	7	uploaded	uploaded	ADJ
easat-9496	207	8	content	content	NOUN
easat-9496	207	9	,	,	PUNCT
easat-9496	207	10	whether	whether	SCONJ
easat-9496	207	11	it	it	PRON
easat-9496	207	12	is	be	AUX
easat-9496	207	13	accepted	accept	VERB
easat-9496	207	14	or	or	CCONJ
easat-9496	207	15	rejected	reject	VERB
easat-9496	207	16	,	,	PUNCT
easat-9496	207	17	along	along	ADP
easat-9496	207	18	with	with	ADP
easat-9496	207	19	the	the	DET
easat-9496	207	20	reasons	reason	NOUN
easat-9496	207	21	.	.	PUNCT
easat-9496	208	1	4	4	NUM
easat-9496	208	2	3	3	NUM
easat-9496	208	3	4	4	NUM
easat-9496	208	4	13	13	NUM
easat-9496	208	5	.	.	PUNCT
easat-9496	209	1	websites	website	NOUN
easat-9496	209	2	enable	enable	VERB
easat-9496	209	3	effective	effective	ADJ
easat-9496	209	4	communication	communication	NOUN
easat-9496	209	5	between	between	ADP
easat-9496	209	6	institutions	institution	NOUN
easat-9496	209	7	and	and	CCONJ
easat-9496	209	8	users	user	NOUN
easat-9496	209	9	.	.	PUNCT
easat-9496	210	1	3	3	NUM
easat-9496	210	2	3	3	NUM
easat-9496	210	3	3	3	NUM
easat-9496	210	4	14	14	NUM
easat-9496	210	5	.	.	PUNCT
easat-9496	211	1	the	the	DET
easat-9496	211	2	website	website	NOUN
easat-9496	211	3	can	can	AUX
easat-9496	211	4	support	support	VERB
easat-9496	211	5	the	the	DET
easat-9496	211	6	improvement	improvement	NOUN
easat-9496	211	7	of	of	ADP
easat-9496	211	8	the	the	DET
easat-9496	211	9	university	university	NOUN
easat-9496	211	10	's	's	PART
easat-9496	211	11	brand	brand	NOUN
easat-9496	211	12	image	image	NOUN
easat-9496	211	13	through	through	ADP
easat-9496	211	14	social	social	ADJ
easat-9496	211	15	media	medium	NOUN
easat-9496	211	16	integration	integration	NOUN
easat-9496	211	17	.	.	PUNCT
easat-9496	212	1	4	4	NUM
easat-9496	212	2	2	2	NUM
easat-9496	212	3	4	4	NUM
easat-9496	212	4	total	total	NOUN
easat-9496	212	5	55	55	NUM
easat-9496	212	6	37	37	NUM
easat-9496	212	7	54	54	NUM
easat-9496	212	8	933	933	NUM
easat-9496	212	9	edelweiss	edelweiss	PROPN
easat-9496	212	10	applied	apply	VERB
easat-9496	212	11	science	science	NOUN
easat-9496	212	12	and	and	CCONJ
easat-9496	212	13	technology	technology	NOUN
easat-9496	212	14	issn	issn	PROPN
easat-9496	212	15	:	:	PUNCT
easat-9496	212	16	2576	2576	NUM
easat-9496	212	17	-	-	SYM
easat-9496	212	18	8484	8484	NUM
easat-9496	212	19	vol	vol	NOUN
easat-9496	212	20	.	.	PROPN
easat-9496	213	1	9	9	NUM
easat-9496	213	2	,	,	PUNCT
easat-9496	213	3	no	no	INTJ
easat-9496	213	4	.	.	NOUN
easat-9496	213	5	8	8	NUM
easat-9496	213	6	:	:	SYM
easat-9496	213	7	925	925	NUM
easat-9496	213	8	-	-	SYM
easat-9496	213	9	939	939	NUM
easat-9496	213	10	,	,	PUNCT
easat-9496	213	11	2025	2025	NUM
easat-9496	213	12	doi	doi	NOUN
easat-9496	213	13	:	:	PUNCT
easat-9496	213	14	10.55214/2576	10.55214/2576	NUM
easat-9496	213	15	-	-	PUNCT
easat-9496	213	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	213	17	©	©	PROPN
easat-9496	213	18	2025	2025	NUM
easat-9496	213	19	by	by	ADP
easat-9496	213	20	the	the	DET
easat-9496	213	21	authors	author	NOUN
easat-9496	213	22	;	;	PUNCT
easat-9496	213	23	licensee	licensee	PROPN
easat-9496	213	24	learning	learn	VERB
easat-9496	213	25	gate	gate	NOUN
easat-9496	213	26	in	in	ADP
easat-9496	213	27	the	the	DET
easat-9496	213	28	validity	validity	NOUN
easat-9496	213	29	test	test	NOUN
easat-9496	213	30	calculation	calculation	NOUN
easat-9496	213	31	,	,	PUNCT
easat-9496	213	32	the	the	DET
easat-9496	213	33	value	value	NOUN
easat-9496	213	34	determination	determination	NOUN
easat-9496	213	35	is	be	AUX
easat-9496	213	36	1	1	NUM
easat-9496	213	37	for	for	ADP
easat-9496	213	38	the	the	DET
easat-9496	213	39	lowest	low	ADJ
easat-9496	213	40	value	value	NOUN
easat-9496	213	41	and	and	CCONJ
easat-9496	213	42	4	4	NUM
easat-9496	213	43	for	for	ADP
easat-9496	213	44	the	the	DET
easat-9496	213	45	highest	high	ADJ
easat-9496	213	46	value	value	NOUN
easat-9496	213	47	.	.	PUNCT
easat-9496	214	1	the	the	DET
easat-9496	214	2	following	follow	VERB
easat-9496	214	3	are	be	AUX
easat-9496	214	4	the	the	DET
easat-9496	214	5	results	result	NOUN
easat-9496	214	6	of	of	ADP
easat-9496	214	7	the	the	DET
easat-9496	214	8	calculation	calculation	NOUN
easat-9496	214	9	of	of	ADP
easat-9496	214	10	product	product	NOUN
easat-9496	214	11	feasibility	feasibility	NOUN
easat-9496	214	12	:	:	PUNCT
easat-9496	214	13	table	table	NOUN
easat-9496	214	14	4	4	NUM
easat-9496	214	15	.	.	PUNCT
easat-9496	214	16	validity	validity	NOUN
easat-9496	214	17	test	test	NOUN
easat-9496	214	18	results	result	NOUN
easat-9496	214	19	.	.	PUNCT
easat-9496	215	1	no	no	DET
easat-9496	215	2	expert	expert	ADJ
easat-9496	215	3	validator	validator	NOUN
easat-9496	215	4	total	total	ADJ
easat-9496	215	5	score	score	NOUN
easat-9496	215	6	total	total	ADJ
easat-9496	215	7	validity	validity	NOUN
easat-9496	215	8	score	score	NOUN
easat-9496	215	9	percentage	percentage	NOUN
easat-9496	215	10	1	1	NUM
easat-9496	215	11	social	social	ADJ
easat-9496	215	12	media	medium	NOUN
easat-9496	215	13	field	field	NOUN
easat-9496	215	14	56	56	NUM
easat-9496	215	15	55	55	NUM
easat-9496	215	16	98	98	NUM
easat-9496	215	17	%	%	NOUN
easat-9496	215	18	2	2	NUM
easat-9496	215	19	public	public	ADJ
easat-9496	215	20	relations	relation	NOUN
easat-9496	215	21	field	field	NOUN
easat-9496	215	22	56	56	NUM
easat-9496	215	23	37	37	NUM
easat-9496	215	24	66	66	NUM
easat-9496	215	25	%	%	NOUN
easat-9496	215	26	3	3	NUM
easat-9496	215	27	education	education	NOUN
easat-9496	215	28	management	management	NOUN
easat-9496	215	29	field	field	NOUN
easat-9496	215	30	56	56	NUM
easat-9496	215	31	54	54	NUM
easat-9496	215	32	96	96	NUM
easat-9496	215	33	%	%	NOUN
easat-9496	215	34	based	base	VERB
easat-9496	215	35	on	on	ADP
easat-9496	215	36	the	the	DET
easat-9496	215	37	results	result	NOUN
easat-9496	215	38	of	of	ADP
easat-9496	215	39	the	the	DET
easat-9496	215	40	first	first	ADJ
easat-9496	215	41	validation	validation	NOUN
easat-9496	215	42	,	,	PUNCT
easat-9496	215	43	the	the	DET
easat-9496	215	44	public	public	ADJ
easat-9496	215	45	relations	relation	NOUN
easat-9496	215	46	validator	validator	NOUN
easat-9496	215	47	received	receive	VERB
easat-9496	215	48	a	a	DET
easat-9496	215	49	score	score	NOUN
easat-9496	215	50	of	of	ADP
easat-9496	215	51	66	66	NUM
easat-9496	215	52	%	%	NOUN
easat-9496	215	53	which	which	PRON
easat-9496	215	54	means	mean	VERB
easat-9496	215	55	it	it	PRON
easat-9496	215	56	is	be	AUX
easat-9496	215	57	not	not	PART
easat-9496	215	58	feasible	feasible	ADJ
easat-9496	215	59	.	.	PUNCT
easat-9496	216	1	the	the	DET
easat-9496	216	2	researcher	researcher	NOUN
easat-9496	216	3	made	make	VERB
easat-9496	216	4	revisions	revision	NOUN
easat-9496	216	5	based	base	VERB
easat-9496	216	6	on	on	ADP
easat-9496	216	7	the	the	DET
easat-9496	216	8	assessment	assessment	NOUN
easat-9496	216	9	results	result	NOUN
easat-9496	216	10	and	and	CCONJ
easat-9496	216	11	descriptively	descriptively	ADV
easat-9496	216	12	the	the	DET
easat-9496	216	13	expert	expert	ADJ
easat-9496	216	14	validator	validator	NOUN
easat-9496	216	15	provided	provide	VERB
easat-9496	216	16	input	input	NOUN
easat-9496	216	17	for	for	ADP
easat-9496	216	18	product	product	NOUN
easat-9496	216	19	revision	revision	NOUN
easat-9496	216	20	as	as	SCONJ
easat-9496	216	21	follows	follow	VERB
easat-9496	216	22	:	:	PUNCT
easat-9496	216	23	table	table	NOUN
easat-9496	216	24	5	5	NUM
easat-9496	216	25	.	.	PUNCT
easat-9496	216	26	revision	revision	NOUN
easat-9496	216	27	of	of	ADP
easat-9496	216	28	social	social	ADJ
easat-9496	216	29	media	medium	NOUN
easat-9496	216	30	management	management	NOUN
easat-9496	216	31	website	website	NOUN
easat-9496	216	32	.	.	PUNCT
easat-9496	217	1	no	no	INTJ
easat-9496	217	2	.	.	PUNCT
easat-9496	218	1	suggestion	suggestion	NOUN
easat-9496	218	2	/	/	SYM
easat-9496	218	3	criticism	criticism	NOUN
easat-9496	218	4	revisions	revision	NOUN
easat-9496	218	5	made	make	VERB
easat-9496	218	6	1	1	NUM
easat-9496	218	7	.	.	PUNCT
easat-9496	219	1	the	the	DET
easat-9496	219	2	website	website	NOUN
easat-9496	219	3	display	display	NOUN
easat-9496	219	4	needs	need	VERB
easat-9496	219	5	to	to	PART
easat-9496	219	6	be	be	AUX
easat-9496	219	7	packaged	package	VERB
easat-9496	219	8	in	in	ADP
easat-9496	219	9	a	a	DET
easat-9496	219	10	more	more	ADV
easat-9496	219	11	attractive	attractive	ADJ
easat-9496	219	12	manner	manner	NOUN
easat-9496	219	13	and	and	CCONJ
easat-9496	219	14	adapted	adapt	VERB
easat-9496	219	15	to	to	ADP
easat-9496	219	16	the	the	DET
easat-9496	219	17	user	user	NOUN
easat-9496	219	18	segmentation	segmentation	NOUN
easat-9496	219	19	.	.	PUNCT
easat-9496	220	1	improvements	improvement	NOUN
easat-9496	220	2	have	have	AUX
easat-9496	220	3	been	be	AUX
easat-9496	220	4	made	make	VERB
easat-9496	220	5	to	to	ADP
easat-9496	220	6	the	the	DET
easat-9496	220	7	appearance	appearance	NOUN
easat-9496	220	8	of	of	ADP
easat-9496	220	9	the	the	DET
easat-9496	220	10	website	website	NOUN
easat-9496	220	11	so	so	SCONJ
easat-9496	220	12	that	that	SCONJ
easat-9496	220	13	it	it	PRON
easat-9496	220	14	is	be	AUX
easat-9496	220	15	more	more	ADV
easat-9496	220	16	attractive	attractive	ADJ
easat-9496	220	17	and	and	CCONJ
easat-9496	220	18	tailored	tailor	VERB
easat-9496	220	19	to	to	ADP
easat-9496	220	20	user	user	NOUN
easat-9496	220	21	segmentation	segmentation	NOUN
easat-9496	220	22	,	,	PUNCT
easat-9496	220	23	namely	namely	ADV
easat-9496	220	24	social	social	ADJ
easat-9496	220	25	media	medium	NOUN
easat-9496	220	26	account	account	NOUN
easat-9496	220	27	managers	manager	NOUN
easat-9496	220	28	in	in	ADP
easat-9496	220	29	each	each	DET
easat-9496	220	30	unesa	unesa	ADJ
easat-9496	220	31	faculty	faculty	NOUN
easat-9496	220	32	.	.	PUNCT
easat-9496	221	1	2	2	X
easat-9496	221	2	.	.	X
easat-9496	221	3	the	the	DET
easat-9496	221	4	website	website	NOUN
easat-9496	221	5	page	page	NOUN
easat-9496	221	6	layout	layout	NOUN
easat-9496	221	7	needs	need	VERB
easat-9496	221	8	to	to	PART
easat-9496	221	9	be	be	AUX
easat-9496	221	10	refined	refine	VERB
easat-9496	221	11	.	.	PUNCT
easat-9496	222	1	improvements	improvement	NOUN
easat-9496	222	2	have	have	AUX
easat-9496	222	3	been	be	AUX
easat-9496	222	4	made	make	VERB
easat-9496	222	5	to	to	ADP
easat-9496	222	6	the	the	DET
easat-9496	222	7	website	website	NOUN
easat-9496	222	8	page	page	NOUN
easat-9496	222	9	layout	layout	NOUN
easat-9496	222	10	so	so	SCONJ
easat-9496	222	11	that	that	SCONJ
easat-9496	222	12	it	it	PRON
easat-9496	222	13	is	be	AUX
easat-9496	222	14	easier	easy	ADJ
easat-9496	222	15	to	to	PART
easat-9496	222	16	access	access	VERB
easat-9496	222	17	and	and	CCONJ
easat-9496	222	18	more	more	ADV
easat-9496	222	19	attractive	attractive	ADJ
easat-9496	222	20	.	.	PUNCT
easat-9496	223	1	after	after	ADP
easat-9496	223	2	the	the	DET
easat-9496	223	3	revision	revision	NOUN
easat-9496	223	4	,	,	PUNCT
easat-9496	223	5	the	the	DET
easat-9496	223	6	researcher	researcher	NOUN
easat-9496	223	7	again	again	ADV
easat-9496	223	8	submitted	submit	VERB
easat-9496	223	9	validation	validation	NOUN
easat-9496	223	10	to	to	ADP
easat-9496	223	11	the	the	DET
easat-9496	223	12	public	public	ADJ
easat-9496	223	13	relations	relation	NOUN
easat-9496	223	14	expert	expert	NOUN
easat-9496	223	15	validator	validator	NOUN
easat-9496	223	16	with	with	ADP
easat-9496	223	17	the	the	DET
easat-9496	223	18	same	same	ADJ
easat-9496	223	19	validation	validation	NOUN
easat-9496	223	20	instrument	instrument	NOUN
easat-9496	223	21	and	and	CCONJ
easat-9496	223	22	obtained	obtain	VERB
easat-9496	223	23	a	a	DET
easat-9496	223	24	score	score	NOUN
easat-9496	223	25	of	of	ADP
easat-9496	223	26	96	96	NUM
easat-9496	223	27	%	%	NOUN
easat-9496	223	28	.	.	PUNCT
easat-9496	224	1	so	so	ADV
easat-9496	224	2	it	it	PRON
easat-9496	224	3	can	can	AUX
easat-9496	224	4	be	be	AUX
easat-9496	224	5	concluded	conclude	VERB
easat-9496	224	6	that	that	SCONJ
easat-9496	224	7	the	the	DET
easat-9496	224	8	validators	validator	NOUN
easat-9496	224	9	of	of	ADP
easat-9496	224	10	social	social	ADJ
easat-9496	224	11	media	medium	NOUN
easat-9496	224	12	and	and	CCONJ
easat-9496	224	13	education	education	NOUN
easat-9496	224	14	management	management	NOUN
easat-9496	224	15	experts	expert	NOUN
easat-9496	224	16	have	have	AUX
easat-9496	224	17	been	be	AUX
easat-9496	224	18	declared	declare	VERB
easat-9496	224	19	very	very	ADV
easat-9496	224	20	feasible	feasible	ADJ
easat-9496	224	21	with	with	ADP
easat-9496	224	22	a	a	DET
easat-9496	224	23	one	one	NUM
easat-9496	224	24	-	-	PUNCT
easat-9496	224	25	time	time	NOUN
easat-9496	224	26	validation	validation	NOUN
easat-9496	224	27	process	process	NOUN
easat-9496	224	28	.	.	PUNCT
easat-9496	225	1	meanwhile	meanwhile	ADV
easat-9496	225	2	,	,	PUNCT
easat-9496	225	3	for	for	ADP
easat-9496	225	4	public	public	ADJ
easat-9496	225	5	relations	relation	NOUN
easat-9496	225	6	expert	expert	NOUN
easat-9496	225	7	validators	validator	NOUN
easat-9496	225	8	,	,	PUNCT
easat-9496	225	9	validation	validation	NOUN
easat-9496	225	10	was	be	AUX
easat-9496	225	11	carried	carry	VERB
easat-9496	225	12	out	out	ADP
easat-9496	225	13	twice	twice	ADV
easat-9496	225	14	until	until	SCONJ
easat-9496	225	15	it	it	PRON
easat-9496	225	16	was	be	AUX
easat-9496	225	17	declared	declare	VERB
easat-9496	225	18	very	very	ADV
easat-9496	225	19	feasible	feasible	ADJ
easat-9496	225	20	.	.	PUNCT
easat-9496	226	1	then	then	ADV
easat-9496	226	2	,	,	PUNCT
easat-9496	226	3	a	a	DET
easat-9496	226	4	limited	limited	ADJ
easat-9496	226	5	trial	trial	NOUN
easat-9496	226	6	was	be	AUX
easat-9496	226	7	conducted	conduct	VERB
easat-9496	226	8	involving	involve	VERB
easat-9496	226	9	8	8	NUM
easat-9496	226	10	social	social	ADJ
easat-9496	226	11	media	medium	NOUN
easat-9496	226	12	account	account	NOUN
easat-9496	226	13	managers	manager	NOUN
easat-9496	226	14	from	from	ADP
easat-9496	226	15	university	university	NOUN
easat-9496	226	16	public	public	ADJ
easat-9496	226	17	relations	relation	NOUN
easat-9496	226	18	as	as	ADP
easat-9496	226	19	subjects	subject	NOUN
easat-9496	226	20	,	,	PUNCT
easat-9496	226	21	representing	represent	VERB
easat-9496	226	22	the	the	DET
easat-9496	226	23	main	main	ADJ
easat-9496	226	24	potential	potential	ADJ
easat-9496	226	25	users	user	NOUN
easat-9496	226	26	of	of	ADP
easat-9496	226	27	the	the	DET
easat-9496	226	28	system	system	NOUN
easat-9496	226	29	.	.	PUNCT
easat-9496	227	1	they	they	PRON
easat-9496	227	2	followed	follow	VERB
easat-9496	227	3	the	the	DET
easat-9496	227	4	hands	hand	NOUN
easat-9496	227	5	-	-	PUNCT
easat-9496	227	6	on	on	ADP
easat-9496	227	7	practice	practice	NOUN
easat-9496	227	8	of	of	ADP
easat-9496	227	9	using	use	VERB
easat-9496	227	10	the	the	DET
easat-9496	227	11	website	website	NOUN
easat-9496	227	12	,	,	PUNCT
easat-9496	227	13	and	and	CCONJ
easat-9496	227	14	provided	provide	VERB
easat-9496	227	15	practicality	practicality	NOUN
easat-9496	227	16	feedback	feedback	NOUN
easat-9496	227	17	as	as	ADP
easat-9496	227	18	evaluation	evaluation	NOUN
easat-9496	227	19	material	material	NOUN
easat-9496	227	20	for	for	ADP
easat-9496	227	21	product	product	NOUN
easat-9496	227	22	improvement	improvement	NOUN
easat-9496	227	23	before	before	ADP
easat-9496	227	24	wider	wide	ADJ
easat-9496	227	25	implementation	implementation	NOUN
easat-9496	227	26	.	.	PUNCT
easat-9496	228	1	based	base	VERB
easat-9496	228	2	on	on	ADP
easat-9496	228	3	the	the	DET
easat-9496	228	4	results	result	NOUN
easat-9496	228	5	of	of	ADP
easat-9496	228	6	the	the	DET
easat-9496	228	7	limited	limited	ADJ
easat-9496	228	8	trial	trial	NOUN
easat-9496	228	9	,	,	PUNCT
easat-9496	228	10	the	the	DET
easat-9496	228	11	director	director	NOUN
easat-9496	228	12	of	of	ADP
easat-9496	228	13	public	public	ADJ
easat-9496	228	14	relations	relation	NOUN
easat-9496	228	15	provided	provide	VERB
easat-9496	228	16	input	input	NOUN
easat-9496	228	17	regarding	regard	VERB
easat-9496	228	18	a	a	DET
easat-9496	228	19	more	more	ADV
easat-9496	228	20	practical	practical	ADJ
easat-9496	228	21	flow	flow	NOUN
easat-9496	228	22	in	in	ADP
easat-9496	228	23	using	use	VERB
easat-9496	228	24	the	the	DET
easat-9496	228	25	website	website	NOUN
easat-9496	228	26	.	.	PUNCT
easat-9496	229	1	the	the	DET
easat-9496	229	2	following	follow	VERB
easat-9496	229	3	is	be	AUX
easat-9496	229	4	the	the	DET
easat-9496	229	5	flowchart	flowchart	NOUN
easat-9496	229	6	of	of	ADP
easat-9496	229	7	the	the	DET
easat-9496	229	8	website	website	NOUN
easat-9496	229	9	used	use	VERB
easat-9496	229	10	:	:	PUNCT
easat-9496	229	11	figure	figure	VERB
easat-9496	229	12	4	4	NUM
easat-9496	229	13	.	.	PUNCT
easat-9496	229	14	flowchart	flowchart	NOUN
easat-9496	229	15	of	of	ADP
easat-9496	229	16	"	"	PUNCT
easat-9496	229	17	simpeten	simpeten	NOUN
easat-9496	229	18	"	"	PUNCT
easat-9496	229	19	.	.	PUNCT
easat-9496	230	1	934	934	NUM
easat-9496	230	2	edelweiss	edelweiss	PROPN
easat-9496	230	3	applied	apply	VERB
easat-9496	230	4	science	science	NOUN
easat-9496	230	5	and	and	CCONJ
easat-9496	230	6	technology	technology	NOUN
easat-9496	230	7	issn	issn	PROPN
easat-9496	230	8	:	:	PUNCT
easat-9496	230	9	2576	2576	NUM
easat-9496	230	10	-	-	SYM
easat-9496	230	11	8484	8484	NUM
easat-9496	230	12	vol	vol	NOUN
easat-9496	230	13	.	.	PROPN
easat-9496	231	1	9	9	NUM
easat-9496	231	2	,	,	PUNCT
easat-9496	231	3	no	no	INTJ
easat-9496	231	4	.	.	NOUN
easat-9496	231	5	8	8	NUM
easat-9496	231	6	:	:	SYM
easat-9496	231	7	925	925	NUM
easat-9496	231	8	-	-	SYM
easat-9496	231	9	939	939	NUM
easat-9496	231	10	,	,	PUNCT
easat-9496	231	11	2025	2025	NUM
easat-9496	231	12	doi	doi	NOUN
easat-9496	231	13	:	:	PUNCT
easat-9496	231	14	10.55214/2576	10.55214/2576	NUM
easat-9496	231	15	-	-	PUNCT
easat-9496	231	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	231	17	©	©	PROPN
easat-9496	231	18	2025	2025	NUM
easat-9496	231	19	by	by	ADP
easat-9496	231	20	the	the	DET
easat-9496	231	21	authors	author	NOUN
easat-9496	231	22	;	;	PUNCT
easat-9496	231	23	licensee	licensee	PROPN
easat-9496	231	24	learning	learning	NOUN
easat-9496	231	25	gate	gate	PROPN
easat-9496	231	26	4.4	4.4	NUM
easat-9496	231	27	.	.	PUNCT
easat-9496	232	1	implementation	implementation	NOUN
easat-9496	232	2	the	the	DET
easat-9496	232	3	implementation	implementation	NOUN
easat-9496	232	4	stage	stage	NOUN
easat-9496	232	5	is	be	AUX
easat-9496	232	6	the	the	DET
easat-9496	232	7	culmination	culmination	NOUN
easat-9496	232	8	of	of	ADP
easat-9496	232	9	a	a	DET
easat-9496	232	10	series	series	NOUN
easat-9496	232	11	of	of	ADP
easat-9496	232	12	development	development	NOUN
easat-9496	232	13	of	of	ADP
easat-9496	232	14	unesa	unesa	PROPN
easat-9496	232	15	's	's	PART
easat-9496	232	16	social	social	ADJ
easat-9496	232	17	media	medium	NOUN
easat-9496	232	18	management	management	NOUN
easat-9496	232	19	model	model	NOUN
easat-9496	232	20	,	,	PUNCT
easat-9496	232	21	which	which	PRON
easat-9496	232	22	was	be	AUX
easat-9496	232	23	carried	carry	VERB
easat-9496	232	24	out	out	ADP
easat-9496	232	25	through	through	ADP
easat-9496	232	26	a	a	DET
easat-9496	232	27	mass	mass	ADJ
easat-9496	232	28	trial	trial	NOUN
easat-9496	232	29	on	on	ADP
easat-9496	232	30	august	august	PROPN
easat-9496	232	31	23	23	NUM
easat-9496	232	32	,	,	PUNCT
easat-9496	232	33	2024	2024	NUM
easat-9496	232	34	at	at	ADP
easat-9496	232	35	mövenpick	mövenpick	PROPN
easat-9496	232	36	hotel	hotel	PROPN
easat-9496	232	37	surabaya	surabaya	PROPN
easat-9496	232	38	.	.	PUNCT
easat-9496	233	1	this	this	DET
easat-9496	233	2	activity	activity	NOUN
easat-9496	233	3	was	be	AUX
easat-9496	233	4	attended	attend	VERB
easat-9496	233	5	by	by	ADP
easat-9496	233	6	52	52	NUM
easat-9496	233	7	participants	participant	NOUN
easat-9496	233	8	from	from	ADP
easat-9496	233	9	various	various	ADJ
easat-9496	233	10	university	university	NOUN
easat-9496	233	11	strategic	strategic	ADJ
easat-9496	233	12	units	unit	NOUN
easat-9496	233	13	,	,	PUNCT
easat-9496	233	14	including	include	VERB
easat-9496	233	15	social	social	ADJ
easat-9496	233	16	media	medium	NOUN
easat-9496	233	17	managers	manager	NOUN
easat-9496	233	18	of	of	ADP
easat-9496	233	19	faculties	faculty	NOUN
easat-9496	233	20	,	,	PUNCT
easat-9496	233	21	directorates	directorate	NOUN
easat-9496	233	22	,	,	PUNCT
easat-9496	233	23	autonomous	autonomous	ADJ
easat-9496	233	24	institutions	institution	NOUN
easat-9496	233	25	,	,	PUNCT
easat-9496	233	26	and	and	CCONJ
easat-9496	233	27	bem	bem	PROPN
easat-9496	233	28	unesa	unesa	PROPN
easat-9496	233	29	,	,	PUNCT
easat-9496	233	30	with	with	ADP
easat-9496	233	31	the	the	DET
easat-9496	233	32	aim	aim	NOUN
easat-9496	233	33	of	of	ADP
easat-9496	233	34	obtaining	obtain	VERB
easat-9496	233	35	direct	direct	ADJ
easat-9496	233	36	experience	experience	NOUN
easat-9496	233	37	-	-	PUNCT
easat-9496	233	38	based	base	VERB
easat-9496	233	39	feedback	feedback	NOUN
easat-9496	233	40	on	on	ADP
easat-9496	233	41	development	development	NOUN
easat-9496	233	42	products	product	NOUN
easat-9496	233	43	in	in	ADP
easat-9496	233	44	the	the	DET
easat-9496	233	45	form	form	NOUN
easat-9496	233	46	of	of	ADP
easat-9496	233	47	social	social	ADJ
easat-9496	233	48	media	medium	NOUN
easat-9496	233	49	management	management	NOUN
easat-9496	233	50	modules	module	NOUN
easat-9496	233	51	and	and	CCONJ
easat-9496	233	52	the	the	DET
easat-9496	233	53	"	"	PUNCT
easat-9496	233	54	simpeten	simpeten	ADJ
easat-9496	233	55	"	"	PUNCT
easat-9496	233	56	website	website	NOUN
easat-9496	233	57	.	.	PUNCT
easat-9496	234	1	the	the	DET
easat-9496	234	2	pilot	pilot	NOUN
easat-9496	234	3	test	test	NOUN
easat-9496	234	4	was	be	AUX
easat-9496	234	5	designed	design	VERB
easat-9496	234	6	in	in	ADP
easat-9496	234	7	four	four	NUM
easat-9496	234	8	integrated	integrated	ADJ
easat-9496	234	9	stages	stage	NOUN
easat-9496	234	10	:	:	PUNCT
easat-9496	234	11	model	model	NOUN
easat-9496	234	12	presentation	presentation	NOUN
easat-9496	234	13	,	,	PUNCT
easat-9496	234	14	technical	technical	ADJ
easat-9496	234	15	simulation	simulation	PROPN
easat-9496	234	16	,	,	PUNCT
easat-9496	234	17	instagram	instagram	PROPN
easat-9496	234	18	insight	insight	PROPN
easat-9496	234	19	data	datum	NOUN
easat-9496	234	20	analysis	analysis	NOUN
easat-9496	234	21	,	,	PUNCT
easat-9496	234	22	and	and	CCONJ
easat-9496	234	23	evaluation	evaluation	NOUN
easat-9496	234	24	through	through	ADP
easat-9496	234	25	questionnaires	questionnaire	NOUN
easat-9496	234	26	.	.	PUNCT
easat-9496	235	1	at	at	ADP
easat-9496	235	2	the	the	DET
easat-9496	235	3	presentation	presentation	NOUN
easat-9496	235	4	stage	stage	NOUN
easat-9496	235	5	,	,	PUNCT
easat-9496	235	6	participants	participant	NOUN
easat-9496	235	7	were	be	AUX
easat-9496	235	8	provided	provide	VERB
easat-9496	235	9	with	with	ADP
easat-9496	235	10	an	an	DET
easat-9496	235	11	understanding	understanding	NOUN
easat-9496	235	12	of	of	ADP
easat-9496	235	13	the	the	DET
easat-9496	235	14	development	development	NOUN
easat-9496	235	15	background	background	NOUN
easat-9496	235	16	based	base	VERB
easat-9496	235	17	on	on	ADP
easat-9496	235	18	the	the	DET
easat-9496	235	19	results	result	NOUN
easat-9496	235	20	of	of	ADP
easat-9496	235	21	the	the	DET
easat-9496	235	22	needs	need	NOUN
easat-9496	235	23	analysis	analysis	NOUN
easat-9496	235	24	,	,	PUNCT
easat-9496	235	25	and	and	CCONJ
easat-9496	235	26	introduced	introduce	VERB
easat-9496	235	27	to	to	ADP
easat-9496	235	28	the	the	DET
easat-9496	235	29	two	two	NUM
easat-9496	235	30	main	main	ADJ
easat-9496	235	31	products	product	NOUN
easat-9496	235	32	:	:	PUNCT
easat-9496	235	33	the	the	DET
easat-9496	235	34	social	social	ADJ
easat-9496	235	35	media	medium	NOUN
easat-9496	235	36	management	management	NOUN
easat-9496	235	37	module	module	NOUN
easat-9496	235	38	containing	contain	VERB
easat-9496	235	39	strategic	strategic	ADJ
easat-9496	235	40	guidelines	guideline	NOUN
easat-9496	235	41	and	and	CCONJ
easat-9496	235	42	the	the	DET
easat-9496	235	43	"	"	PUNCT
easat-9496	235	44	simpeten	simpeten	ADJ
easat-9496	235	45	"	"	PUNCT
easat-9496	235	46	website	website	NOUN
easat-9496	235	47	as	as	ADP
easat-9496	235	48	a	a	DET
easat-9496	235	49	centralized	centralized	ADJ
easat-9496	235	50	content	content	NOUN
easat-9496	235	51	submission	submission	NOUN
easat-9496	235	52	platform	platform	NOUN
easat-9496	235	53	.	.	PUNCT
easat-9496	236	1	the	the	DET
easat-9496	236	2	technical	technical	PROPN
easat-9496	236	3	simulation	simulation	NOUN
easat-9496	236	4	session	session	NOUN
easat-9496	236	5	was	be	AUX
easat-9496	236	6	conducted	conduct	VERB
easat-9496	236	7	with	with	ADP
easat-9496	236	8	practical	practical	ADJ
easat-9496	236	9	assistance	assistance	NOUN
easat-9496	236	10	in	in	ADP
easat-9496	236	11	using	use	VERB
easat-9496	236	12	the	the	DET
easat-9496	236	13	module	module	NOUN
easat-9496	236	14	and	and	CCONJ
easat-9496	236	15	direct	direct	ADJ
easat-9496	236	16	access	access	NOUN
easat-9496	236	17	to	to	AUX
easat-9496	236	18	"	"	PUNCT
easat-9496	236	19	simpeten	simpeten	VERB
easat-9496	236	20	"	"	PUNCT
easat-9496	236	21	,	,	PUNCT
easat-9496	236	22	where	where	SCONJ
easat-9496	236	23	participants	participant	NOUN
easat-9496	236	24	were	be	AUX
easat-9496	236	25	given	give	VERB
easat-9496	236	26	the	the	DET
easat-9496	236	27	task	task	NOUN
easat-9496	236	28	of	of	ADP
easat-9496	236	29	creating	create	VERB
easat-9496	236	30	articles	article	NOUN
easat-9496	236	31	that	that	PRON
easat-9496	236	32	were	be	AUX
easat-9496	236	33	then	then	ADV
easat-9496	236	34	uploaded	upload	VERB
easat-9496	236	35	as	as	ADP
easat-9496	236	36	social	social	ADJ
easat-9496	236	37	media	medium	NOUN
easat-9496	236	38	content	content	NOUN
easat-9496	236	39	,	,	PUNCT
easat-9496	236	40	to	to	PART
easat-9496	236	41	familiarize	familiarize	VERB
easat-9496	236	42	the	the	DET
easat-9496	236	43	standard	standard	ADJ
easat-9496	236	44	workflow	workflow	NOUN
easat-9496	236	45	of	of	ADP
easat-9496	236	46	institutional	institutional	ADJ
easat-9496	236	47	information	information	NOUN
easat-9496	236	48	production	production	NOUN
easat-9496	236	49	and	and	CCONJ
easat-9496	236	50	distribution	distribution	NOUN
easat-9496	236	51	.	.	PUNCT
easat-9496	237	1	the	the	DET
easat-9496	237	2	next	next	ADJ
easat-9496	237	3	stage	stage	NOUN
easat-9496	237	4	focused	focus	VERB
easat-9496	237	5	on	on	ADP
easat-9496	237	6	optimizing	optimize	VERB
easat-9496	237	7	the	the	DET
easat-9496	237	8	use	use	NOUN
easat-9496	237	9	of	of	ADP
easat-9496	237	10	instagram	instagram	PROPN
easat-9496	237	11	insight	insight	PROPN
easat-9496	237	12	data	data	PROPN
easat-9496	237	13	,	,	PUNCT
easat-9496	237	14	equipping	equip	VERB
easat-9496	237	15	participants	participant	NOUN
easat-9496	237	16	to	to	PART
easat-9496	237	17	read	read	VERB
easat-9496	237	18	performance	performance	NOUN
easat-9496	237	19	metrics	metric	NOUN
easat-9496	237	20	such	such	ADJ
easat-9496	237	21	as	as	ADP
easat-9496	237	22	reach	reach	NOUN
easat-9496	237	23	,	,	PUNCT
easat-9496	237	24	impressions	impression	NOUN
easat-9496	237	25	,	,	PUNCT
easat-9496	237	26	interactions	interaction	NOUN
easat-9496	237	27	,	,	PUNCT
easat-9496	237	28	and	and	CCONJ
easat-9496	237	29	follower	follower	NOUN
easat-9496	237	30	growth	growth	NOUN
easat-9496	237	31	,	,	PUNCT
easat-9496	237	32	and	and	CCONJ
easat-9496	237	33	linking	link	VERB
easat-9496	237	34	them	they	PRON
easat-9496	237	35	to	to	ADP
easat-9496	237	36	evaluation	evaluation	NOUN
easat-9496	237	37	-	-	PUNCT
easat-9496	237	38	based	base	VERB
easat-9496	237	39	content	content	NOUN
easat-9496	237	40	strategies	strategy	NOUN
easat-9496	237	41	.	.	PUNCT
easat-9496	238	1	the	the	DET
easat-9496	238	2	activity	activity	NOUN
easat-9496	238	3	ended	end	VERB
easat-9496	238	4	with	with	ADP
easat-9496	238	5	the	the	DET
easat-9496	238	6	completion	completion	NOUN
easat-9496	238	7	of	of	ADP
easat-9496	238	8	an	an	DET
easat-9496	238	9	evaluative	evaluative	ADJ
easat-9496	238	10	questionnaire	questionnaire	NOUN
easat-9496	238	11	designed	design	VERB
easat-9496	238	12	to	to	PART
easat-9496	238	13	measure	measure	VERB
easat-9496	238	14	satisfaction	satisfaction	NOUN
easat-9496	238	15	,	,	PUNCT
easat-9496	238	16	ease	ease	NOUN
easat-9496	238	17	of	of	ADP
easat-9496	238	18	use	use	NOUN
easat-9496	238	19	,	,	PUNCT
easat-9496	238	20	and	and	CCONJ
easat-9496	238	21	relevance	relevance	NOUN
easat-9496	238	22	of	of	ADP
easat-9496	238	23	the	the	DET
easat-9496	238	24	model	model	NOUN
easat-9496	238	25	to	to	ADP
easat-9496	238	26	the	the	DET
easat-9496	238	27	real	real	ADJ
easat-9496	238	28	needs	need	NOUN
easat-9496	238	29	of	of	ADP
easat-9496	238	30	institutional	institutional	ADJ
easat-9496	238	31	social	social	ADJ
easat-9496	238	32	media	medium	NOUN
easat-9496	238	33	management	management	NOUN
easat-9496	238	34	.	.	PUNCT
easat-9496	239	1	the	the	DET
easat-9496	239	2	questionnaire	questionnaire	NOUN
easat-9496	239	3	results	result	NOUN
easat-9496	239	4	showed	show	VERB
easat-9496	239	5	very	very	ADV
easat-9496	239	6	positive	positive	ADJ
easat-9496	239	7	acceptance	acceptance	NOUN
easat-9496	239	8	with	with	ADP
easat-9496	239	9	an	an	DET
easat-9496	239	10	average	average	NOUN
easat-9496	239	11	of	of	ADP
easat-9496	239	12	97.76	97.76	NUM
easat-9496	239	13	%	%	NOUN
easat-9496	239	14	positive	positive	ADJ
easat-9496	239	15	response	response	NOUN
easat-9496	239	16	.	.	PUNCT
easat-9496	240	1	the	the	DET
easat-9496	240	2	module	module	NOUN
easat-9496	240	3	is	be	AUX
easat-9496	240	4	considered	consider	VERB
easat-9496	240	5	informative	informative	ADJ
easat-9496	240	6	,	,	PUNCT
easat-9496	240	7	easy	easy	ADJ
easat-9496	240	8	to	to	PART
easat-9496	240	9	understand	understand	VERB
easat-9496	240	10	,	,	PUNCT
easat-9496	240	11	relevant	relevant	ADJ
easat-9496	240	12	,	,	PUNCT
easat-9496	240	13	and	and	CCONJ
easat-9496	240	14	helps	help	VERB
easat-9496	240	15	the	the	DET
easat-9496	240	16	strategy	strategy	NOUN
easat-9496	240	17	of	of	ADP
easat-9496	240	18	improving	improve	VERB
easat-9496	240	19	unesa	unesa	NOUN
easat-9496	240	20	's	's	PART
easat-9496	240	21	brand	brand	NOUN
easat-9496	240	22	image	image	NOUN
easat-9496	240	23	.	.	PUNCT
easat-9496	241	1	the	the	DET
easat-9496	241	2	"	"	PUNCT
easat-9496	241	3	simpeten	simpeten	ADJ
easat-9496	241	4	"	"	PUNCT
easat-9496	241	5	website	website	NOUN
easat-9496	241	6	also	also	ADV
easat-9496	241	7	received	receive	VERB
easat-9496	241	8	high	high	ADJ
easat-9496	241	9	scores	score	NOUN
easat-9496	241	10	on	on	ADP
easat-9496	241	11	ease	ease	NOUN
easat-9496	241	12	of	of	ADP
easat-9496	241	13	access	access	NOUN
easat-9496	241	14	,	,	PUNCT
easat-9496	241	15	suitability	suitability	NOUN
easat-9496	241	16	of	of	ADP
easat-9496	241	17	features	feature	NOUN
easat-9496	241	18	to	to	ADP
easat-9496	241	19	the	the	DET
easat-9496	241	20	needs	need	NOUN
easat-9496	241	21	of	of	ADP
easat-9496	241	22	content	content	NOUN
easat-9496	241	23	submission	submission	NOUN
easat-9496	241	24	,	,	PUNCT
easat-9496	241	25	and	and	CCONJ
easat-9496	241	26	contribution	contribution	NOUN
easat-9496	241	27	to	to	ADP
easat-9496	241	28	the	the	DET
easat-9496	241	29	consistency	consistency	NOUN
easat-9496	241	30	of	of	ADP
easat-9496	241	31	unesa	unesa	PROPN
easat-9496	241	32	's	's	PART
easat-9496	241	33	visual	visual	ADJ
easat-9496	241	34	identity	identity	NOUN
easat-9496	241	35	and	and	CCONJ
easat-9496	241	36	brand	brand	NOUN
easat-9496	241	37	messages	message	NOUN
easat-9496	241	38	.	.	PUNCT
easat-9496	242	1	this	this	DET
easat-9496	242	2	response	response	NOUN
easat-9496	242	3	shows	show	VERB
easat-9496	242	4	that	that	SCONJ
easat-9496	242	5	the	the	DET
easat-9496	242	6	model	model	NOUN
easat-9496	242	7	developed	develop	VERB
easat-9496	242	8	is	be	AUX
easat-9496	242	9	not	not	PART
easat-9496	242	10	only	only	ADV
easat-9496	242	11	theoretically	theoretically	ADV
easat-9496	242	12	feasible	feasible	ADJ
easat-9496	242	13	,	,	PUNCT
easat-9496	242	14	but	but	CCONJ
easat-9496	242	15	also	also	ADV
easat-9496	242	16	practically	practically	ADV
easat-9496	242	17	valid	valid	ADJ
easat-9496	242	18	and	and	CCONJ
easat-9496	242	19	applicable	applicable	ADJ
easat-9496	242	20	in	in	ADP
easat-9496	242	21	supporting	support	VERB
easat-9496	242	22	structured	structure	VERB
easat-9496	242	23	and	and	CCONJ
easat-9496	242	24	standardized	standardize	VERB
easat-9496	242	25	digital	digital	ADJ
easat-9496	242	26	communication	communication	NOUN
easat-9496	242	27	management	management	NOUN
easat-9496	242	28	.	.	PUNCT
easat-9496	243	1	this	this	DET
easat-9496	243	2	finding	finding	NOUN
easat-9496	243	3	is	be	AUX
easat-9496	243	4	a	a	DET
easat-9496	243	5	strong	strong	ADJ
easat-9496	243	6	basis	basis	NOUN
easat-9496	243	7	for	for	ADP
easat-9496	243	8	recommending	recommend	VERB
easat-9496	243	9	"	"	PUNCT
easat-9496	243	10	simpeten	simpeten	NOUN
easat-9496	243	11	"	"	PUNCT
easat-9496	243	12	to	to	PART
easat-9496	243	13	be	be	AUX
easat-9496	243	14	adopted	adopt	VERB
easat-9496	243	15	as	as	ADP
easat-9496	243	16	an	an	DET
easat-9496	243	17	official	official	ADJ
easat-9496	243	18	social	social	ADJ
easat-9496	243	19	media	medium	NOUN
easat-9496	243	20	content	content	NOUN
easat-9496	243	21	management	management	NOUN
easat-9496	243	22	system	system	NOUN
easat-9496	243	23	within	within	ADP
easat-9496	243	24	unesa	unesa	NOUN
easat-9496	243	25	,	,	PUNCT
easat-9496	243	26	in	in	ADP
easat-9496	243	27	order	order	NOUN
easat-9496	243	28	to	to	PART
easat-9496	243	29	strengthen	strengthen	VERB
easat-9496	243	30	coordination	coordination	NOUN
easat-9496	243	31	,	,	PUNCT
easat-9496	243	32	brand	brand	NOUN
easat-9496	243	33	image	image	NOUN
easat-9496	243	34	consistency	consistency	NOUN
easat-9496	243	35	,	,	PUNCT
easat-9496	243	36	and	and	CCONJ
easat-9496	243	37	the	the	DET
easat-9496	243	38	effectiveness	effectiveness	NOUN
easat-9496	243	39	of	of	ADP
easat-9496	243	40	institutional	institutional	ADJ
easat-9496	243	41	public	public	ADJ
easat-9496	243	42	communication	communication	NOUN
easat-9496	243	43	in	in	ADP
easat-9496	243	44	the	the	DET
easat-9496	243	45	era	era	NOUN
easat-9496	243	46	of	of	ADP
easat-9496	243	47	digital	digital	ADJ
easat-9496	243	48	transformation	transformation	NOUN
easat-9496	243	49	.	.	PUNCT
easat-9496	244	1	the	the	DET
easat-9496	244	2	following	follow	VERB
easat-9496	244	3	are	be	AUX
easat-9496	244	4	the	the	DET
easat-9496	244	5	results	result	NOUN
easat-9496	244	6	of	of	ADP
easat-9496	244	7	the	the	DET
easat-9496	244	8	development	development	NOUN
easat-9496	244	9	of	of	ADP
easat-9496	244	10	the	the	DET
easat-9496	244	11	most	most	ADV
easat-9496	244	12	feasible	feasible	ADJ
easat-9496	244	13	,	,	PUNCT
easat-9496	244	14	practical	practical	ADJ
easat-9496	244	15	and	and	CCONJ
easat-9496	244	16	effective	effective	ADJ
easat-9496	244	17	model	model	NOUN
easat-9496	244	18	for	for	ADP
easat-9496	244	19	unesa	unesa	PROPN
easat-9496	244	20	.	.	PUNCT
easat-9496	245	1	figure	figure	NOUN
easat-9496	245	2	5	5	NUM
easat-9496	245	3	.	.	PUNCT
easat-9496	246	1	unesa	unesa	ADJ
easat-9496	246	2	social	social	ADJ
easat-9496	246	3	media	medium	NOUN
easat-9496	246	4	management	management	NOUN
easat-9496	246	5	model	model	NOUN
easat-9496	246	6	.	.	PUNCT
easat-9496	247	1	935	935	NUM
easat-9496	247	2	edelweiss	edelweiss	PROPN
easat-9496	247	3	applied	apply	VERB
easat-9496	247	4	science	science	NOUN
easat-9496	247	5	and	and	CCONJ
easat-9496	247	6	technology	technology	NOUN
easat-9496	247	7	issn	issn	PROPN
easat-9496	247	8	:	:	PUNCT
easat-9496	247	9	2576	2576	NUM
easat-9496	247	10	-	-	SYM
easat-9496	247	11	8484	8484	NUM
easat-9496	247	12	vol	vol	NOUN
easat-9496	247	13	.	.	PROPN
easat-9496	248	1	9	9	NUM
easat-9496	248	2	,	,	PUNCT
easat-9496	248	3	no	no	INTJ
easat-9496	248	4	.	.	NOUN
easat-9496	248	5	8	8	NUM
easat-9496	248	6	:	:	SYM
easat-9496	248	7	925	925	NUM
easat-9496	248	8	-	-	SYM
easat-9496	248	9	939	939	NUM
easat-9496	248	10	,	,	PUNCT
easat-9496	248	11	2025	2025	NUM
easat-9496	248	12	doi	doi	NOUN
easat-9496	248	13	:	:	PUNCT
easat-9496	248	14	10.55214/2576	10.55214/2576	NUM
easat-9496	248	15	-	-	PUNCT
easat-9496	248	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	248	17	©	©	PROPN
easat-9496	248	18	2025	2025	NUM
easat-9496	248	19	by	by	ADP
easat-9496	248	20	the	the	DET
easat-9496	248	21	authors	author	NOUN
easat-9496	248	22	;	;	PUNCT
easat-9496	248	23	licensee	licensee	PROPN
easat-9496	248	24	learning	learning	NOUN
easat-9496	248	25	gate	gate	NOUN
easat-9496	248	26	through	through	ADP
easat-9496	248	27	the	the	DET
easat-9496	248	28	unesa	unesa	ADJ
easat-9496	248	29	social	social	ADJ
easat-9496	248	30	media	medium	NOUN
easat-9496	248	31	management	management	NOUN
easat-9496	248	32	model	model	NOUN
easat-9496	248	33	,	,	PUNCT
easat-9496	248	34	the	the	DET
easat-9496	248	35	chancellor	chancellor	NOUN
easat-9496	248	36	makes	make	VERB
easat-9496	248	37	a	a	DET
easat-9496	248	38	policy	policy	NOUN
easat-9496	248	39	that	that	PRON
easat-9496	248	40	guides	guide	VERB
easat-9496	248	41	public	public	ADJ
easat-9496	248	42	relations	relation	NOUN
easat-9496	248	43	to	to	PART
easat-9496	248	44	create	create	VERB
easat-9496	248	45	content	content	NOUN
easat-9496	248	46	that	that	PRON
easat-9496	248	47	suits	suit	VERB
easat-9496	248	48	the	the	DET
easat-9496	248	49	needs	need	NOUN
easat-9496	248	50	of	of	ADP
easat-9496	248	51	the	the	DET
easat-9496	248	52	university	university	NOUN
easat-9496	248	53	.	.	PUNCT
easat-9496	249	1	at	at	ADP
easat-9496	249	2	the	the	DET
easat-9496	249	3	university	university	NOUN
easat-9496	249	4	and	and	CCONJ
easat-9496	249	5	faculty	faculty	NOUN
easat-9496	249	6	levels	level	NOUN
easat-9496	249	7	have	have	VERB
easat-9496	249	8	similar	similar	ADJ
easat-9496	249	9	needs	need	NOUN
easat-9496	249	10	,	,	PUNCT
easat-9496	249	11	but	but	CCONJ
easat-9496	249	12	still	still	ADV
easat-9496	249	13	have	have	VERB
easat-9496	249	14	to	to	PART
easat-9496	249	15	make	make	VERB
easat-9496	249	16	the	the	DET
easat-9496	249	17	creativity	creativity	NOUN
easat-9496	249	18	of	of	ADP
easat-9496	249	19	each	each	DET
easat-9496	249	20	social	social	ADJ
easat-9496	249	21	media	medium	NOUN
easat-9496	249	22	manager	manager	NOUN
easat-9496	249	23	or	or	CCONJ
easat-9496	249	24	public	public	ADJ
easat-9496	249	25	relations	relation	NOUN
easat-9496	249	26	to	to	PART
easat-9496	249	27	fit	fit	VERB
easat-9496	249	28	the	the	DET
easat-9496	249	29	needs	need	NOUN
easat-9496	249	30	of	of	ADP
easat-9496	249	31	the	the	DET
easat-9496	249	32	audience	audience	NOUN
easat-9496	249	33	.	.	PUNCT
easat-9496	250	1	the	the	DET
easat-9496	250	2	key	key	NOUN
easat-9496	250	3	to	to	ADP
easat-9496	250	4	social	social	ADJ
easat-9496	250	5	media	medium	NOUN
easat-9496	250	6	management	management	NOUN
easat-9496	250	7	is	be	AUX
easat-9496	250	8	in	in	ADP
easat-9496	250	9	training	training	NOUN
easat-9496	250	10	and	and	CCONJ
easat-9496	250	11	module	module	NOUN
easat-9496	250	12	assistance	assistance	NOUN
easat-9496	250	13	in	in	ADP
easat-9496	250	14	accordance	accordance	NOUN
easat-9496	250	15	with	with	ADP
easat-9496	250	16	the	the	DET
easat-9496	250	17	rector	rector	NOUN
easat-9496	250	18	's	's	PART
easat-9496	250	19	policy	policy	NOUN
easat-9496	250	20	,	,	PUNCT
easat-9496	250	21	but	but	CCONJ
easat-9496	250	22	the	the	DET
easat-9496	250	23	creativity	creativity	NOUN
easat-9496	250	24	of	of	ADP
easat-9496	250	25	the	the	DET
easat-9496	250	26	faculty	faculty	NOUN
easat-9496	250	27	level	level	NOUN
easat-9496	250	28	is	be	AUX
easat-9496	250	29	also	also	ADV
easat-9496	250	30	needed	need	VERB
easat-9496	250	31	so	so	SCONJ
easat-9496	250	32	that	that	SCONJ
easat-9496	250	33	the	the	DET
easat-9496	250	34	specifications	specification	NOUN
easat-9496	250	35	of	of	ADP
easat-9496	250	36	the	the	DET
easat-9496	250	37	study	study	NOUN
easat-9496	250	38	program	program	NOUN
easat-9496	250	39	can	can	AUX
easat-9496	250	40	also	also	ADV
easat-9496	250	41	be	be	AUX
easat-9496	250	42	communicated	communicate	VERB
easat-9496	250	43	to	to	ADP
easat-9496	250	44	the	the	DET
easat-9496	250	45	audience	audience	NOUN
easat-9496	250	46	.	.	PUNCT
easat-9496	251	1	the	the	DET
easat-9496	251	2	engage	engage	NOUN
easat-9496	251	3	stage	stage	NOUN
easat-9496	251	4	is	be	AUX
easat-9496	251	5	the	the	DET
easat-9496	251	6	stage	stage	NOUN
easat-9496	251	7	of	of	ADP
easat-9496	251	8	evaluating	evaluate	VERB
easat-9496	251	9	the	the	DET
easat-9496	251	10	content	content	NOUN
easat-9496	251	11	uploaded	upload	VERB
easat-9496	251	12	on	on	ADP
easat-9496	251	13	social	social	ADJ
easat-9496	251	14	media	medium	NOUN
easat-9496	251	15	,	,	PUNCT
easat-9496	251	16	the	the	DET
easat-9496	251	17	responses	response	NOUN
easat-9496	251	18	that	that	PRON
easat-9496	251	19	appear	appear	VERB
easat-9496	251	20	both	both	CCONJ
easat-9496	251	21	positive	positive	ADJ
easat-9496	251	22	and	and	CCONJ
easat-9496	251	23	negative	negative	ADJ
easat-9496	251	24	will	will	AUX
easat-9496	251	25	return	return	VERB
easat-9496	251	26	to	to	ADP
easat-9496	251	27	the	the	DET
easat-9496	251	28	management	management	NOUN
easat-9496	251	29	order	order	NOUN
easat-9496	251	30	to	to	PART
easat-9496	251	31	become	become	VERB
easat-9496	251	32	material	material	NOUN
easat-9496	251	33	for	for	ADP
easat-9496	251	34	evaluating	evaluate	VERB
easat-9496	251	35	other	other	ADJ
easat-9496	251	36	social	social	ADJ
easat-9496	251	37	media	medium	NOUN
easat-9496	251	38	policies	policy	NOUN
easat-9496	251	39	.	.	PUNCT
easat-9496	252	1	4.5	4.5	NUM
easat-9496	252	2	.	.	PUNCT
easat-9496	252	3	evaluate	evaluate	VERB
easat-9496	252	4	the	the	DET
easat-9496	252	5	evaluation	evaluation	NOUN
easat-9496	252	6	phase	phase	NOUN
easat-9496	252	7	is	be	AUX
easat-9496	252	8	the	the	DET
easat-9496	252	9	final	final	ADJ
easat-9496	252	10	phase	phase	NOUN
easat-9496	252	11	in	in	ADP
easat-9496	252	12	the	the	DET
easat-9496	252	13	addie	addie	PROPN
easat-9496	252	14	framework	framework	NOUN
easat-9496	252	15	,	,	PUNCT
easat-9496	252	16	which	which	PRON
easat-9496	252	17	focuses	focus	VERB
easat-9496	252	18	on	on	ADP
easat-9496	252	19	assessing	assess	VERB
easat-9496	252	20	the	the	DET
easat-9496	252	21	effectiveness	effectiveness	NOUN
easat-9496	252	22	of	of	ADP
easat-9496	252	23	the	the	DET
easat-9496	252	24	implementation	implementation	NOUN
easat-9496	252	25	of	of	ADP
easat-9496	252	26	the	the	DET
easat-9496	252	27	social	social	ADJ
easat-9496	252	28	media	medium	NOUN
easat-9496	252	29	management	management	NOUN
easat-9496	252	30	module	module	NOUN
easat-9496	252	31	and	and	CCONJ
easat-9496	252	32	the	the	DET
easat-9496	252	33	simpeten	simpeten	ADJ
easat-9496	252	34	website	website	NOUN
easat-9496	252	35	.	.	PUNCT
easat-9496	253	1	the	the	DET
easat-9496	253	2	evaluation	evaluation	NOUN
easat-9496	253	3	was	be	AUX
easat-9496	253	4	conducted	conduct	VERB
easat-9496	253	5	in	in	ADP
easat-9496	253	6	a	a	DET
easat-9496	253	7	participatory	participatory	ADJ
easat-9496	253	8	manner	manner	NOUN
easat-9496	253	9	through	through	ADP
easat-9496	253	10	collecting	collect	VERB
easat-9496	253	11	feedback	feedback	NOUN
easat-9496	253	12	from	from	ADP
easat-9496	253	13	social	social	ADJ
easat-9496	253	14	media	medium	NOUN
easat-9496	253	15	managers	manager	NOUN
easat-9496	253	16	of	of	ADP
easat-9496	253	17	various	various	ADJ
easat-9496	253	18	unesa	unesa	ADJ
easat-9496	253	19	work	work	NOUN
easat-9496	253	20	units	unit	NOUN
easat-9496	253	21	who	who	PRON
easat-9496	253	22	had	have	AUX
easat-9496	253	23	participated	participate	VERB
easat-9496	253	24	in	in	ADP
easat-9496	253	25	the	the	DET
easat-9496	253	26	mass	mass	NOUN
easat-9496	253	27	trial	trial	NOUN
easat-9496	253	28	.	.	PUNCT
easat-9496	254	1	participants	participant	NOUN
easat-9496	254	2	provided	provide	VERB
easat-9496	254	3	important	important	ADJ
easat-9496	254	4	inputs	input	NOUN
easat-9496	254	5	,	,	PUNCT
easat-9496	254	6	such	such	ADJ
easat-9496	254	7	as	as	ADP
easat-9496	254	8	the	the	DET
easat-9496	254	9	need	need	NOUN
easat-9496	254	10	for	for	ADP
easat-9496	254	11	structured	structured	ADJ
easat-9496	254	12	tutorials	tutorial	NOUN
easat-9496	254	13	in	in	ADP
easat-9496	254	14	the	the	DET
easat-9496	254	15	module	module	NOUN
easat-9496	254	16	so	so	SCONJ
easat-9496	254	17	that	that	SCONJ
easat-9496	254	18	users	user	NOUN
easat-9496	254	19	with	with	ADP
easat-9496	254	20	different	different	ADJ
easat-9496	254	21	technical	technical	ADJ
easat-9496	254	22	abilities	ability	NOUN
easat-9496	254	23	can	can	AUX
easat-9496	254	24	better	well	ADV
easat-9496	254	25	understand	understand	VERB
easat-9496	254	26	the	the	DET
easat-9496	254	27	workflow	workflow	NOUN
easat-9496	254	28	.	.	PUNCT
easat-9496	255	1	they	they	PRON
easat-9496	255	2	also	also	ADV
easat-9496	255	3	suggested	suggest	VERB
easat-9496	255	4	a	a	DET
easat-9496	255	5	detailed	detailed	ADJ
easat-9496	255	6	technical	technical	ADJ
easat-9496	255	7	guide	guide	NOUN
easat-9496	255	8	for	for	ADP
easat-9496	255	9	simpeten	simpeten	ADJ
easat-9496	255	10	operation	operation	NOUN
easat-9496	255	11	,	,	PUNCT
easat-9496	255	12	even	even	ADV
easat-9496	255	13	though	though	SCONJ
easat-9496	255	14	the	the	DET
easat-9496	255	15	interface	interface	NOUN
easat-9496	255	16	is	be	AUX
easat-9496	255	17	intuitive	intuitive	ADJ
easat-9496	255	18	,	,	PUNCT
easat-9496	255	19	so	so	SCONJ
easat-9496	255	20	that	that	SCONJ
easat-9496	255	21	each	each	DET
easat-9496	255	22	user	user	NOUN
easat-9496	255	23	can	can	AUX
easat-9496	255	24	complete	complete	VERB
easat-9496	255	25	content	content	NOUN
easat-9496	255	26	submission	submission	NOUN
easat-9496	255	27	independently	independently	ADV
easat-9496	255	28	and	and	CCONJ
easat-9496	255	29	efficiently	efficiently	ADV
easat-9496	255	30	.	.	PUNCT
easat-9496	256	1	responding	respond	VERB
easat-9496	256	2	to	to	ADP
easat-9496	256	3	this	this	DET
easat-9496	256	4	feedback	feedback	NOUN
easat-9496	256	5	,	,	PUNCT
easat-9496	256	6	the	the	DET
easat-9496	256	7	development	development	NOUN
easat-9496	256	8	team	team	NOUN
easat-9496	256	9	made	make	VERB
easat-9496	256	10	substantial	substantial	ADJ
easat-9496	256	11	revisions	revision	NOUN
easat-9496	256	12	,	,	PUNCT
easat-9496	256	13	including	include	VERB
easat-9496	256	14	improvements	improvement	NOUN
easat-9496	256	15	to	to	ADP
easat-9496	256	16	the	the	DET
easat-9496	256	17	module	module	NOUN
easat-9496	256	18	delivery	delivery	NOUN
easat-9496	256	19	structure	structure	NOUN
easat-9496	256	20	,	,	PUNCT
easat-9496	256	21	navigation	navigation	NOUN
easat-9496	256	22	,	,	PUNCT
easat-9496	256	23	and	and	CCONJ
easat-9496	256	24	technical	technical	ADJ
easat-9496	256	25	features	feature	NOUN
easat-9496	256	26	of	of	ADP
easat-9496	256	27	"	"	PUNCT
easat-9496	256	28	simpeten	simpeten	NOUN
easat-9496	256	29	"	"	PUNCT
easat-9496	256	30	,	,	PUNCT
easat-9496	256	31	so	so	SCONJ
easat-9496	256	32	that	that	SCONJ
easat-9496	256	33	the	the	DET
easat-9496	256	34	final	final	ADJ
easat-9496	256	35	product	product	NOUN
easat-9496	256	36	is	be	AUX
easat-9496	256	37	more	more	ADV
easat-9496	256	38	inclusive	inclusive	ADJ
easat-9496	256	39	and	and	CCONJ
easat-9496	256	40	supports	support	VERB
easat-9496	256	41	the	the	DET
easat-9496	256	42	achievement	achievement	NOUN
easat-9496	256	43	of	of	ADP
easat-9496	256	44	unesa	unesa	PROPN
easat-9496	256	45	's	's	PART
easat-9496	256	46	brand	brand	NOUN
easat-9496	256	47	image	image	NOUN
easat-9496	256	48	through	through	ADP
easat-9496	256	49	standardized	standardize	VERB
easat-9496	256	50	digital	digital	ADJ
easat-9496	256	51	communication	communication	NOUN
easat-9496	256	52	.	.	PUNCT
easat-9496	257	1	in	in	ADP
easat-9496	257	2	addition	addition	NOUN
easat-9496	257	3	to	to	ADP
easat-9496	257	4	feedback	feedback	VERB
easat-9496	257	5	,	,	PUNCT
easat-9496	257	6	the	the	DET
easat-9496	257	7	evaluation	evaluation	NOUN
easat-9496	257	8	also	also	ADV
easat-9496	257	9	involved	involve	VERB
easat-9496	257	10	direct	direct	ADJ
easat-9496	257	11	observation	observation	NOUN
easat-9496	257	12	of	of	ADP
easat-9496	257	13	the	the	DET
easat-9496	257	14	unesa	unesa	PROPN
easat-9496	257	15	faculty	faculty	PROPN
easat-9496	257	16	instagram	instagram	PROPN
easat-9496	257	17	account	account	VERB
easat-9496	257	18	before	before	ADV
easat-9496	257	19	and	and	CCONJ
easat-9496	257	20	after	after	ADP
easat-9496	257	21	the	the	DET
easat-9496	257	22	module	module	NOUN
easat-9496	257	23	implementation	implementation	NOUN
easat-9496	257	24	.	.	PUNCT
easat-9496	258	1	the	the	DET
easat-9496	258	2	observation	observation	NOUN
easat-9496	258	3	results	result	NOUN
easat-9496	258	4	showed	show	VERB
easat-9496	258	5	some	some	DET
easat-9496	258	6	positive	positive	ADJ
easat-9496	258	7	and	and	CCONJ
easat-9496	258	8	negative	negative	ADJ
easat-9496	258	9	aspects	aspect	NOUN
easat-9496	258	10	.	.	PUNCT
easat-9496	259	1	in	in	ADP
easat-9496	259	2	terms	term	NOUN
easat-9496	259	3	of	of	ADP
easat-9496	259	4	activeness	activeness	NOUN
easat-9496	259	5	,	,	PUNCT
easat-9496	259	6	faculty	faculty	NOUN
easat-9496	259	7	accounts	account	NOUN
easat-9496	259	8	have	have	AUX
easat-9496	259	9	become	become	VERB
easat-9496	259	10	more	more	ADV
easat-9496	259	11	routine	routine	ADJ
easat-9496	259	12	in	in	ADP
easat-9496	259	13	uploading	uploading	NOUN
easat-9496	259	14	content	content	NOUN
easat-9496	259	15	,	,	PUNCT
easat-9496	259	16	resulting	result	VERB
easat-9496	259	17	in	in	ADP
easat-9496	259	18	a	a	DET
easat-9496	259	19	significant	significant	ADJ
easat-9496	259	20	increase	increase	NOUN
easat-9496	259	21	in	in	ADP
easat-9496	259	22	followers	follower	NOUN
easat-9496	259	23	,	,	PUNCT
easat-9496	259	24	between	between	ADP
easat-9496	259	25	700	700	NUM
easat-9496	259	26	and	and	CCONJ
easat-9496	259	27	2,500	2,500	NUM
easat-9496	259	28	followers	follower	NOUN
easat-9496	259	29	per	per	ADP
easat-9496	259	30	account	account	NOUN
easat-9496	259	31	since	since	SCONJ
easat-9496	259	32	the	the	DET
easat-9496	259	33	june	june	PROPN
easat-9496	259	34	2024	2024	NUM
easat-9496	259	35	observation	observation	NOUN
easat-9496	259	36	.	.	PUNCT
easat-9496	260	1	however	however	ADV
easat-9496	260	2	,	,	PUNCT
easat-9496	260	3	visual	visual	ADJ
easat-9496	260	4	identities	identity	NOUN
easat-9496	260	5	such	such	ADJ
easat-9496	260	6	as	as	ADP
easat-9496	260	7	profile	profile	NOUN
easat-9496	260	8	photos	photo	NOUN
easat-9496	260	9	,	,	PUNCT
easat-9496	260	10	usernames	username	NOUN
easat-9496	260	11	,	,	PUNCT
easat-9496	260	12	and	and	CCONJ
easat-9496	260	13	bios	bio	NOUN
easat-9496	260	14	are	be	AUX
easat-9496	260	15	still	still	ADV
easat-9496	260	16	not	not	PART
easat-9496	260	17	uniform	uniform	ADJ
easat-9496	260	18	,	,	PUNCT
easat-9496	260	19	and	and	CCONJ
easat-9496	260	20	only	only	ADV
easat-9496	260	21	the	the	DET
easat-9496	260	22	faculty	faculty	NOUN
easat-9496	260	23	of	of	ADP
easat-9496	260	24	law	law	NOUN
easat-9496	260	25	includes	include	VERB
easat-9496	260	26	the	the	DET
easat-9496	260	27	parent	parent	NOUN
easat-9496	260	28	account	account	NOUN
easat-9496	260	29	@official_unesa	@official_unesa	PROPN
easat-9496	260	30	.	.	PUNCT
easat-9496	261	1	the	the	DET
easat-9496	261	2	backlink	backlink	NOUN
easat-9496	261	3	strategy	strategy	NOUN
easat-9496	261	4	by	by	ADP
easat-9496	261	5	including	include	VERB
easat-9496	261	6	the	the	DET
easat-9496	261	7	faculty	faculty	NOUN
easat-9496	261	8	website	website	NOUN
easat-9496	261	9	has	have	AUX
easat-9496	261	10	been	be	AUX
easat-9496	261	11	implemented	implement	VERB
easat-9496	261	12	,	,	PUNCT
easat-9496	261	13	but	but	CCONJ
easat-9496	261	14	no	no	DET
easat-9496	261	15	one	one	NOUN
easat-9496	261	16	has	have	AUX
easat-9496	261	17	linked	link	VERB
easat-9496	261	18	to	to	ADP
easat-9496	261	19	the	the	DET
easat-9496	261	20	official	official	ADJ
easat-9496	261	21	unesa	unesa	NOUN
easat-9496	261	22	website	website	NOUN
easat-9496	261	23	.	.	PUNCT
easat-9496	262	1	in	in	ADP
easat-9496	262	2	terms	term	NOUN
easat-9496	262	3	of	of	ADP
easat-9496	262	4	hashtag	hashtag	NOUN
easat-9496	262	5	usage	usage	NOUN
easat-9496	262	6	,	,	PUNCT
easat-9496	262	7	the	the	DET
easat-9496	262	8	faculty	faculty	NOUN
easat-9496	262	9	began	begin	VERB
easat-9496	262	10	to	to	PART
easat-9496	262	11	consistently	consistently	ADV
easat-9496	262	12	use	use	VERB
easat-9496	262	13	typical	typical	ADJ
easat-9496	262	14	unesa	unesa	ADJ
easat-9496	262	15	hashtags	hashtag	NOUN
easat-9496	262	16	such	such	ADJ
easat-9496	262	17	as	as	ADP
easat-9496	262	18	#	#	NOUN
easat-9496	262	19	kampusparajuara	kampusparajuara	NOUN
easat-9496	262	20	.	.	PUNCT
easat-9496	263	1	on	on	ADP
easat-9496	263	2	content	content	NOUN
easat-9496	263	3	,	,	PUNCT
easat-9496	263	4	a	a	DET
easat-9496	263	5	number	number	NOUN
easat-9496	263	6	of	of	ADP
easat-9496	263	7	accounts	account	NOUN
easat-9496	263	8	began	begin	VERB
easat-9496	263	9	to	to	PART
easat-9496	263	10	display	display	VERB
easat-9496	263	11	the	the	DET
easat-9496	263	12	achievements	achievement	NOUN
easat-9496	263	13	of	of	ADP
easat-9496	263	14	the	the	DET
easat-9496	263	15	academic	academic	ADJ
easat-9496	263	16	community	community	NOUN
easat-9496	263	17	and	and	CCONJ
easat-9496	263	18	service	service	NOUN
easat-9496	263	19	content	content	NOUN
easat-9496	263	20	,	,	PUNCT
easat-9496	263	21	such	such	ADJ
easat-9496	263	22	as	as	ADP
easat-9496	263	23	academic	academic	ADJ
easat-9496	263	24	reminder	reminder	NOUN
easat-9496	263	25	information	information	NOUN
easat-9496	263	26	,	,	PUNCT
easat-9496	263	27	fraud	fraud	NOUN
easat-9496	263	28	alerts	alert	NOUN
easat-9496	263	29	,	,	PUNCT
easat-9496	263	30	to	to	PART
easat-9496	263	31	complaint	complaint	VERB
easat-9496	263	32	service	service	NOUN
easat-9496	263	33	contacts	contact	NOUN
easat-9496	263	34	,	,	PUNCT
easat-9496	263	35	showing	show	VERB
easat-9496	263	36	an	an	DET
easat-9496	263	37	increase	increase	NOUN
easat-9496	263	38	in	in	ADP
easat-9496	263	39	content	content	ADJ
easat-9496	263	40	quality	quality	NOUN
easat-9496	263	41	to	to	PART
easat-9496	263	42	meet	meet	VERB
easat-9496	263	43	the	the	DET
easat-9496	263	44	information	information	NOUN
easat-9496	263	45	needs	need	NOUN
easat-9496	263	46	of	of	ADP
easat-9496	263	47	the	the	DET
easat-9496	263	48	academic	academic	ADJ
easat-9496	263	49	community	community	NOUN
easat-9496	263	50	.	.	PUNCT
easat-9496	264	1	the	the	DET
easat-9496	264	2	evaluation	evaluation	NOUN
easat-9496	264	3	also	also	ADV
easat-9496	264	4	highlighted	highlight	VERB
easat-9496	264	5	the	the	DET
easat-9496	264	6	importance	importance	NOUN
easat-9496	264	7	of	of	ADP
easat-9496	264	8	content	content	ADJ
easat-9496	264	9	consistency	consistency	NOUN
easat-9496	264	10	across	across	ADP
easat-9496	264	11	various	various	ADJ
easat-9496	264	12	communication	communication	NOUN
easat-9496	264	13	channels	channel	NOUN
easat-9496	264	14	through	through	ADP
easat-9496	264	15	a	a	DET
easat-9496	264	16	content	content	NOUN
easat-9496	264	17	mirroring	mirror	VERB
easat-9496	264	18	strategy	strategy	NOUN
easat-9496	264	19	between	between	ADP
easat-9496	264	20	instagram	instagram	PROPN
easat-9496	264	21	and	and	CCONJ
easat-9496	264	22	the	the	DET
easat-9496	264	23	official	official	ADJ
easat-9496	264	24	website	website	NOUN
easat-9496	264	25	,	,	PUNCT
easat-9496	264	26	which	which	PRON
easat-9496	264	27	effectively	effectively	ADV
easat-9496	264	28	builds	build	VERB
easat-9496	264	29	credibility	credibility	NOUN
easat-9496	264	30	and	and	CCONJ
easat-9496	264	31	expands	expand	VERB
easat-9496	264	32	audience	audience	NOUN
easat-9496	264	33	reach	reach	NOUN
easat-9496	264	34	.	.	PUNCT
easat-9496	265	1	an	an	DET
easat-9496	265	2	example	example	NOUN
easat-9496	265	3	of	of	ADP
easat-9496	265	4	a	a	DET
easat-9496	265	5	real	real	ADJ
easat-9496	265	6	application	application	NOUN
easat-9496	265	7	is	be	AUX
easat-9496	265	8	the	the	DET
easat-9496	265	9	upload	upload	NOUN
easat-9496	265	10	of	of	ADP
easat-9496	265	11	the	the	DET
easat-9496	265	12	faculty	faculty	NOUN
easat-9496	265	13	of	of	ADP
easat-9496	265	14	law	law	NOUN
easat-9496	265	15	regarding	regard	VERB
easat-9496	265	16	the	the	DET
easat-9496	265	17	achievements	achievement	NOUN
easat-9496	265	18	of	of	ADP
easat-9496	265	19	the	the	DET
easat-9496	265	20	suara	suara	PROPN
easat-9496	265	21	hukum	hukum	PROPN
easat-9496	265	22	journal	journal	PROPN
easat-9496	265	23	which	which	PRON
easat-9496	265	24	is	be	AUX
easat-9496	265	25	published	publish	VERB
easat-9496	265	26	simultaneously	simultaneously	ADV
easat-9496	265	27	on	on	ADP
easat-9496	265	28	instagram	instagram	PROPN
easat-9496	265	29	and	and	CCONJ
easat-9496	265	30	the	the	DET
easat-9496	265	31	website	website	NOUN
easat-9496	265	32	,	,	PUNCT
easat-9496	265	33	strengthening	strengthen	VERB
easat-9496	265	34	the	the	DET
easat-9496	265	35	narrative	narrative	NOUN
easat-9496	265	36	of	of	ADP
easat-9496	265	37	unesa	unesa	PROPN
easat-9496	265	38	's	's	PART
easat-9496	265	39	success	success	NOUN
easat-9496	265	40	.	.	PUNCT
easat-9496	266	1	in	in	ADP
easat-9496	266	2	addition	addition	NOUN
easat-9496	266	3	,	,	PUNCT
easat-9496	266	4	the	the	DET
easat-9496	266	5	evaluation	evaluation	NOUN
easat-9496	266	6	noted	note	VERB
easat-9496	266	7	the	the	DET
easat-9496	266	8	need	need	NOUN
easat-9496	266	9	for	for	ADP
easat-9496	266	10	increased	increase	VERB
easat-9496	266	11	coordination	coordination	NOUN
easat-9496	266	12	and	and	CCONJ
easat-9496	266	13	collaboration	collaboration	NOUN
easat-9496	266	14	across	across	ADP
easat-9496	266	15	faculties	faculty	NOUN
easat-9496	266	16	,	,	PUNCT
easat-9496	266	17	so	so	SCONJ
easat-9496	266	18	that	that	SCONJ
easat-9496	266	19	the	the	DET
easat-9496	266	20	institutional	institutional	ADJ
easat-9496	266	21	narrative	narrative	NOUN
easat-9496	266	22	is	be	AUX
easat-9496	266	23	integrated	integrate	VERB
easat-9496	266	24	and	and	CCONJ
easat-9496	266	25	there	there	PRON
easat-9496	266	26	are	be	VERB
easat-9496	266	27	no	no	DET
easat-9496	266	28	message	message	NOUN
easat-9496	266	29	inconsistencies	inconsistency	NOUN
easat-9496	266	30	.	.	PUNCT
easat-9496	267	1	optimization	optimization	NOUN
easat-9496	267	2	of	of	ADP
easat-9496	267	3	technology	technology	NOUN
easat-9496	267	4	such	such	ADJ
easat-9496	267	5	as	as	ADP
easat-9496	267	6	the	the	DET
easat-9496	267	7	use	use	NOUN
easat-9496	267	8	of	of	ADP
easat-9496	267	9	social	social	ADJ
easat-9496	267	10	media	medium	NOUN
easat-9496	267	11	analytics	analytic	NOUN
easat-9496	267	12	tools	tool	NOUN
easat-9496	267	13	and	and	CCONJ
easat-9496	267	14	data	datum	NOUN
easat-9496	267	15	-	-	PUNCT
easat-9496	267	16	based	base	VERB
easat-9496	267	17	content	content	NOUN
easat-9496	267	18	management	management	NOUN
easat-9496	267	19	is	be	AUX
easat-9496	267	20	also	also	ADV
easat-9496	267	21	proposed	propose	VERB
easat-9496	267	22	to	to	PART
easat-9496	267	23	support	support	VERB
easat-9496	267	24	more	more	ADJ
easat-9496	267	25	strategic	strategic	ADJ
easat-9496	267	26	decision	decision	NOUN
easat-9496	267	27	making	making	NOUN
easat-9496	267	28	.	.	PUNCT
easat-9496	268	1	furthermore	furthermore	ADV
easat-9496	268	2	,	,	PUNCT
easat-9496	268	3	the	the	DET
easat-9496	268	4	evaluation	evaluation	NOUN
easat-9496	268	5	included	include	VERB
easat-9496	268	6	a	a	DET
easat-9496	268	7	student	student	NOUN
easat-9496	268	8	perception	perception	NOUN
easat-9496	268	9	survey	survey	NOUN
easat-9496	268	10	to	to	PART
easat-9496	268	11	assess	assess	VERB
easat-9496	268	12	changes	change	NOUN
easat-9496	268	13	in	in	ADP
easat-9496	268	14	unesa	unesa	PROPN
easat-9496	268	15	's	's	PART
easat-9496	268	16	brand	brand	NOUN
easat-9496	268	17	image	image	NOUN
easat-9496	268	18	post	post	NOUN
easat-9496	268	19	-	-	NOUN
easat-9496	268	20	implementation	implementation	NOUN
easat-9496	268	21	of	of	ADP
easat-9496	268	22	the	the	DET
easat-9496	268	23	module	module	NOUN
easat-9496	268	24	and	and	CCONJ
easat-9496	268	25	"	"	PUNCT
easat-9496	268	26	simpeten	simpeten	VERB
easat-9496	268	27	"	"	PUNCT
easat-9496	268	28	.	.	PUNCT
easat-9496	269	1	the	the	DET
easat-9496	269	2	survey	survey	NOUN
easat-9496	269	3	measured	measure	VERB
easat-9496	269	4	six	six	NUM
easat-9496	269	5	brand	brand	NOUN
easat-9496	269	6	image	image	NOUN
easat-9496	269	7	elements	element	NOUN
easat-9496	269	8	:	:	PUNCT
easat-9496	269	9	attributes	attribute	NOUN
easat-9496	269	10	,	,	PUNCT
easat-9496	269	11	benefits	benefit	NOUN
easat-9496	269	12	,	,	PUNCT
easat-9496	269	13	values	value	NOUN
easat-9496	269	14	,	,	PUNCT
easat-9496	269	15	culture	culture	NOUN
easat-9496	269	16	,	,	PUNCT
easat-9496	269	17	personality	personality	NOUN
easat-9496	269	18	,	,	PUNCT
easat-9496	269	19	and	and	CCONJ
easat-9496	269	20	usage	usage	NOUN
easat-9496	269	21	.	.	PUNCT
easat-9496	270	1	in	in	ADP
easat-9496	270	2	the	the	DET
easat-9496	270	3	attribute	attribute	NOUN
easat-9496	270	4	element	element	NOUN
easat-9496	270	5	,	,	PUNCT
easat-9496	270	6	the	the	DET
easat-9496	270	7	average	average	ADJ
easat-9496	270	8	positive	positive	ADJ
easat-9496	270	9	response	response	NOUN
easat-9496	270	10	reached	reach	VERB
easat-9496	270	11	92.8	92.8	NUM
easat-9496	270	12	%	%	NOUN
easat-9496	270	13	,	,	PUNCT
easat-9496	270	14	with	with	ADP
easat-9496	270	15	excellence	excellence	NOUN
easat-9496	270	16	in	in	ADP
easat-9496	270	17	education	education	NOUN
easat-9496	270	18	gaining	gain	VERB
easat-9496	270	19	96.5	96.5	NUM
easat-9496	270	20	%	%	NOUN
easat-9496	270	21	approval	approval	NOUN
easat-9496	270	22	.	.	PUNCT
easat-9496	271	1	on	on	ADP
easat-9496	271	2	the	the	DET
easat-9496	271	3	benefits	benefit	NOUN
easat-9496	271	4	element	element	NOUN
easat-9496	271	5	,	,	PUNCT
easat-9496	271	6	the	the	DET
easat-9496	271	7	average	average	ADJ
easat-9496	271	8	approval	approval	NOUN
easat-9496	271	9	was	be	AUX
easat-9496	271	10	91.1	91.1	NUM
easat-9496	271	11	%	%	NOUN
easat-9496	271	12	,	,	PUNCT
easat-9496	271	13	especially	especially	ADV
easat-9496	271	14	for	for	ADP
easat-9496	271	15	the	the	DET
easat-9496	271	16	availability	availability	NOUN
easat-9496	271	17	of	of	ADP
easat-9496	271	18	college	college	NOUN
easat-9496	271	19	information	information	NOUN
easat-9496	271	20	(	(	PUNCT
easat-9496	271	21	96.75	96.75	NUM
easat-9496	271	22	%	%	NOUN
easat-9496	271	23	)	)	PUNCT
easat-9496	271	24	,	,	PUNCT
easat-9496	271	25	although	although	SCONJ
easat-9496	271	26	information	information	NOUN
easat-9496	271	27	on	on	ADP
easat-9496	271	28	academic	academic	ADJ
easat-9496	271	29	activities	activity	NOUN
easat-9496	271	30	was	be	AUX
easat-9496	271	31	only	only	ADV
easat-9496	271	32	78.5	78.5	NUM
easat-9496	271	33	%	%	NOUN
easat-9496	271	34	,	,	PUNCT
easat-9496	271	35	indicating	indicate	VERB
easat-9496	271	36	the	the	DET
easat-9496	271	37	need	need	NOUN
easat-9496	271	38	for	for	ADP
easat-9496	271	39	936	936	NUM
easat-9496	271	40	edelweiss	edelweiss	PROPN
easat-9496	271	41	applied	apply	VERB
easat-9496	271	42	science	science	NOUN
easat-9496	271	43	and	and	CCONJ
easat-9496	271	44	technology	technology	NOUN
easat-9496	271	45	issn	issn	PROPN
easat-9496	271	46	:	:	PUNCT
easat-9496	271	47	2576	2576	NUM
easat-9496	271	48	-	-	SYM
easat-9496	271	49	8484	8484	NUM
easat-9496	271	50	vol	vol	NOUN
easat-9496	271	51	.	.	PROPN
easat-9496	272	1	9	9	NUM
easat-9496	272	2	,	,	PUNCT
easat-9496	272	3	no	no	INTJ
easat-9496	272	4	.	.	NOUN
easat-9496	272	5	8	8	NUM
easat-9496	272	6	:	:	SYM
easat-9496	272	7	925	925	NUM
easat-9496	272	8	-	-	SYM
easat-9496	272	9	939	939	NUM
easat-9496	272	10	,	,	PUNCT
easat-9496	272	11	2025	2025	NUM
easat-9496	272	12	doi	doi	NOUN
easat-9496	272	13	:	:	PUNCT
easat-9496	272	14	10.55214/2576	10.55214/2576	NUM
easat-9496	272	15	-	-	PUNCT
easat-9496	272	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	272	17	©	©	PROPN
easat-9496	272	18	2025	2025	NUM
easat-9496	272	19	by	by	ADP
easat-9496	272	20	the	the	DET
easat-9496	272	21	authors	author	NOUN
easat-9496	272	22	;	;	PUNCT
easat-9496	272	23	licensee	licensee	PROPN
easat-9496	272	24	learning	learn	VERB
easat-9496	272	25	gate	gate	NOUN
easat-9496	272	26	improvement	improvement	NOUN
easat-9496	272	27	.	.	PUNCT
easat-9496	273	1	the	the	DET
easat-9496	273	2	values	value	NOUN
easat-9496	273	3	element	element	NOUN
easat-9496	273	4	obtained	obtain	VERB
easat-9496	273	5	an	an	DET
easat-9496	273	6	average	average	ADJ
easat-9496	273	7	approval	approval	NOUN
easat-9496	273	8	of	of	ADP
easat-9496	273	9	96.4	96.4	NUM
easat-9496	273	10	%	%	NOUN
easat-9496	273	11	,	,	PUNCT
easat-9496	273	12	with	with	ADP
easat-9496	273	13	the	the	DET
easat-9496	273	14	value	value	NOUN
easat-9496	273	15	of	of	ADP
easat-9496	273	16	"	"	PUNCT
easat-9496	273	17	growing	grow	VERB
easat-9496	273	18	with	with	ADP
easat-9496	273	19	character	character	NOUN
easat-9496	273	20	"	"	PUNCT
easat-9496	273	21	the	the	DET
easat-9496	273	22	highest	high	ADJ
easat-9496	273	23	(	(	PUNCT
easat-9496	273	24	97	97	NUM
easat-9496	273	25	%	%	NOUN
easat-9496	273	26	)	)	PUNCT
easat-9496	273	27	.	.	PUNCT
easat-9496	274	1	on	on	ADP
easat-9496	274	2	the	the	DET
easat-9496	274	3	culture	culture	NOUN
easat-9496	274	4	element	element	NOUN
easat-9496	274	5	,	,	PUNCT
easat-9496	274	6	the	the	DET
easat-9496	274	7	average	average	ADJ
easat-9496	274	8	approval	approval	NOUN
easat-9496	274	9	was	be	AUX
easat-9496	274	10	93.5	93.5	NUM
easat-9496	274	11	%	%	NOUN
easat-9496	274	12	,	,	PUNCT
easat-9496	274	13	but	but	CCONJ
easat-9496	274	14	visual	visual	ADJ
easat-9496	274	15	alignment	alignment	NOUN
easat-9496	274	16	was	be	AUX
easat-9496	274	17	weak	weak	ADJ
easat-9496	274	18	(	(	PUNCT
easat-9496	274	19	89.75	89.75	NUM
easat-9496	274	20	%	%	NOUN
easat-9496	274	21	)	)	PUNCT
easat-9496	274	22	.	.	PUNCT
easat-9496	275	1	the	the	DET
easat-9496	275	2	personality	personality	NOUN
easat-9496	275	3	element	element	NOUN
easat-9496	275	4	showed	show	VERB
easat-9496	275	5	an	an	DET
easat-9496	275	6	average	average	NOUN
easat-9496	275	7	of	of	ADP
easat-9496	275	8	97.1	97.1	NUM
easat-9496	275	9	%	%	NOUN
easat-9496	275	10	with	with	ADP
easat-9496	275	11	"	"	PUNCT
easat-9496	275	12	campus	campus	NOUN
easat-9496	275	13	of	of	ADP
easat-9496	275	14	champions	champion	NOUN
easat-9496	275	15	"	"	PUNCT
easat-9496	275	16	as	as	ADP
easat-9496	275	17	the	the	DET
easat-9496	275	18	strongest	strong	ADJ
easat-9496	275	19	element	element	NOUN
easat-9496	275	20	(	(	PUNCT
easat-9496	275	21	98.25	98.25	NUM
easat-9496	275	22	%	%	NOUN
easat-9496	275	23	)	)	PUNCT
easat-9496	275	24	.	.	PUNCT
easat-9496	276	1	finally	finally	ADV
easat-9496	276	2	,	,	PUNCT
easat-9496	276	3	the	the	DET
easat-9496	276	4	usage	usage	NOUN
easat-9496	276	5	element	element	NOUN
easat-9496	276	6	obtained	obtain	VERB
easat-9496	276	7	an	an	DET
easat-9496	276	8	average	average	NOUN
easat-9496	276	9	of	of	ADP
easat-9496	276	10	93.7	93.7	NUM
easat-9496	276	11	%	%	NOUN
easat-9496	276	12	,	,	PUNCT
easat-9496	276	13	confirming	confirm	VERB
easat-9496	276	14	the	the	DET
easat-9496	276	15	relevance	relevance	NOUN
easat-9496	276	16	of	of	ADP
easat-9496	276	17	the	the	DET
easat-9496	276	18	content	content	NOUN
easat-9496	276	19	to	to	ADP
easat-9496	276	20	students	student	NOUN
easat-9496	276	21	'	'	PART
easat-9496	276	22	needs	need	NOUN
easat-9496	276	23	.	.	PUNCT
easat-9496	277	1	overall	overall	ADV
easat-9496	277	2	,	,	PUNCT
easat-9496	277	3	the	the	DET
easat-9496	277	4	evaluation	evaluation	NOUN
easat-9496	277	5	results	result	NOUN
easat-9496	277	6	show	show	VERB
easat-9496	277	7	that	that	SCONJ
easat-9496	277	8	"	"	PUNCT
easat-9496	277	9	simpeten	simpeten	NOUN
easat-9496	277	10	"	"	PUNCT
easat-9496	277	11	has	have	AUX
easat-9496	277	12	succeeded	succeed	VERB
easat-9496	277	13	in	in	ADP
easat-9496	277	14	increasing	increase	VERB
easat-9496	277	15	the	the	DET
easat-9496	277	16	regularity	regularity	NOUN
easat-9496	277	17	of	of	ADP
easat-9496	277	18	content	content	NOUN
easat-9496	277	19	publication	publication	NOUN
easat-9496	277	20	and	and	CCONJ
easat-9496	277	21	positive	positive	ADJ
easat-9496	277	22	student	student	NOUN
easat-9496	277	23	perceptions	perception	NOUN
easat-9496	277	24	of	of	ADP
easat-9496	277	25	unesa	unesa	PROPN
easat-9496	277	26	's	's	PART
easat-9496	277	27	brand	brand	NOUN
easat-9496	277	28	image	image	NOUN
easat-9496	277	29	,	,	PUNCT
easat-9496	277	30	although	although	SCONJ
easat-9496	277	31	there	there	PRON
easat-9496	277	32	are	be	VERB
easat-9496	277	33	still	still	ADV
easat-9496	277	34	areas	area	NOUN
easat-9496	277	35	for	for	ADP
easat-9496	277	36	improvement	improvement	NOUN
easat-9496	277	37	,	,	PUNCT
easat-9496	277	38	especially	especially	ADV
easat-9496	277	39	in	in	ADP
easat-9496	277	40	the	the	DET
easat-9496	277	41	alignment	alignment	NOUN
easat-9496	277	42	of	of	ADP
easat-9496	277	43	visual	visual	ADJ
easat-9496	277	44	identity	identity	NOUN
easat-9496	277	45	,	,	PUNCT
easat-9496	277	46	integration	integration	NOUN
easat-9496	277	47	of	of	ADP
easat-9496	277	48	faculty	faculty	NOUN
easat-9496	277	49	accounts	account	NOUN
easat-9496	277	50	with	with	ADP
easat-9496	277	51	official	official	ADJ
easat-9496	277	52	accounts	account	NOUN
easat-9496	277	53	,	,	PUNCT
easat-9496	277	54	and	and	CCONJ
easat-9496	277	55	delivery	delivery	NOUN
easat-9496	277	56	of	of	ADP
easat-9496	277	57	information	information	NOUN
easat-9496	277	58	on	on	ADP
easat-9496	277	59	academic	academic	ADJ
easat-9496	277	60	activities	activity	NOUN
easat-9496	277	61	.	.	PUNCT
easat-9496	278	1	these	these	DET
easat-9496	278	2	findings	finding	NOUN
easat-9496	278	3	provide	provide	VERB
easat-9496	278	4	a	a	DET
easat-9496	278	5	strong	strong	ADJ
easat-9496	278	6	basis	basis	NOUN
easat-9496	278	7	for	for	ADP
easat-9496	278	8	strengthening	strengthen	VERB
easat-9496	278	9	social	social	ADJ
easat-9496	278	10	media	medium	NOUN
easat-9496	278	11	management	management	NOUN
easat-9496	278	12	at	at	ADP
easat-9496	278	13	unesa	unesa	NOUN
easat-9496	278	14	as	as	ADP
easat-9496	278	15	a	a	DET
easat-9496	278	16	strategic	strategic	ADJ
easat-9496	278	17	means	mean	NOUN
easat-9496	278	18	of	of	ADP
easat-9496	278	19	strengthening	strengthen	VERB
easat-9496	278	20	reputation	reputation	NOUN
easat-9496	278	21	,	,	PUNCT
easat-9496	278	22	transparency	transparency	NOUN
easat-9496	278	23	,	,	PUNCT
easat-9496	278	24	and	and	CCONJ
easat-9496	278	25	effective	effective	ADJ
easat-9496	278	26	communication	communication	NOUN
easat-9496	278	27	with	with	ADP
easat-9496	278	28	the	the	DET
easat-9496	278	29	academic	academic	ADJ
easat-9496	278	30	community	community	NOUN
easat-9496	278	31	and	and	CCONJ
easat-9496	278	32	the	the	DET
easat-9496	278	33	wider	wide	ADJ
easat-9496	278	34	public	public	NOUN
easat-9496	278	35	.	.	PUNCT
easat-9496	279	1	5	5	X
easat-9496	279	2	.	.	X
easat-9496	279	3	development	development	NOUN
easat-9496	279	4	challenges	challenge	NOUN
easat-9496	279	5	and	and	CCONJ
easat-9496	279	6	implications	implication	VERB
easat-9496	279	7	the	the	DET
easat-9496	279	8	development	development	NOUN
easat-9496	279	9	of	of	ADP
easat-9496	279	10	a	a	DET
easat-9496	279	11	social	social	ADJ
easat-9496	279	12	media	medium	NOUN
easat-9496	279	13	management	management	NOUN
easat-9496	279	14	model	model	NOUN
easat-9496	279	15	at	at	ADP
easat-9496	279	16	unesa	unesa	PROPN
easat-9496	279	17	faces	face	VERB
easat-9496	279	18	various	various	ADJ
easat-9496	279	19	challenges	challenge	NOUN
easat-9496	279	20	,	,	PUNCT
easat-9496	279	21	both	both	CCONJ
easat-9496	279	22	in	in	ADP
easat-9496	279	23	terms	term	NOUN
easat-9496	279	24	of	of	ADP
easat-9496	279	25	human	human	ADJ
easat-9496	279	26	resources	resource	NOUN
easat-9496	279	27	,	,	PUNCT
easat-9496	279	28	institutional	institutional	ADJ
easat-9496	279	29	structure	structure	NOUN
easat-9496	279	30	,	,	PUNCT
easat-9496	279	31	organizational	organizational	ADJ
easat-9496	279	32	culture	culture	NOUN
easat-9496	279	33	,	,	PUNCT
easat-9496	279	34	and	and	CCONJ
easat-9496	279	35	the	the	DET
easat-9496	279	36	readiness	readiness	NOUN
easat-9496	279	37	of	of	ADP
easat-9496	279	38	digital	digital	ADJ
easat-9496	279	39	infrastructure	infrastructure	NOUN
easat-9496	279	40	that	that	PRON
easat-9496	279	41	supports	support	VERB
easat-9496	279	42	the	the	DET
easat-9496	279	43	transformation	transformation	NOUN
easat-9496	279	44	of	of	ADP
easat-9496	279	45	technology	technology	NOUN
easat-9496	279	46	-	-	PUNCT
easat-9496	279	47	based	base	VERB
easat-9496	279	48	public	public	ADJ
easat-9496	279	49	communication	communication	NOUN
easat-9496	279	50	.	.	PUNCT
easat-9496	280	1	although	although	SCONJ
easat-9496	280	2	the	the	DET
easat-9496	280	3	model	model	NOUN
easat-9496	280	4	developed	develop	VERB
easat-9496	280	5	has	have	AUX
easat-9496	280	6	shown	show	VERB
easat-9496	280	7	real	real	ADJ
easat-9496	280	8	effectiveness	effectiveness	NOUN
easat-9496	280	9	in	in	ADP
easat-9496	280	10	improving	improve	VERB
easat-9496	280	11	the	the	DET
easat-9496	280	12	institution	institution	NOUN
easat-9496	280	13	's	's	PART
easat-9496	280	14	brand	brand	NOUN
easat-9496	280	15	image	image	NOUN
easat-9496	280	16	and	and	CCONJ
easat-9496	280	17	digital	digital	ADJ
easat-9496	280	18	audience	audience	NOUN
easat-9496	280	19	engagement	engagement	NOUN
easat-9496	280	20	,	,	PUNCT
easat-9496	280	21	the	the	DET
easat-9496	280	22	implementation	implementation	NOUN
easat-9496	280	23	process	process	NOUN
easat-9496	280	24	in	in	ADP
easat-9496	280	25	the	the	DET
easat-9496	280	26	field	field	NOUN
easat-9496	280	27	is	be	AUX
easat-9496	280	28	inseparable	inseparable	ADJ
easat-9496	280	29	from	from	ADP
easat-9496	280	30	the	the	DET
easat-9496	280	31	complexity	complexity	NOUN
easat-9496	280	32	of	of	ADP
easat-9496	280	33	multidimensional	multidimensional	ADJ
easat-9496	280	34	internal	internal	ADJ
easat-9496	280	35	challenges	challenge	NOUN
easat-9496	280	36	[	[	X
easat-9496	280	37	46	46	NUM
easat-9496	280	38	]	]	PUNCT
easat-9496	280	39	.	.	PUNCT
easat-9496	281	1	these	these	DET
easat-9496	281	2	challenges	challenge	NOUN
easat-9496	281	3	are	be	AUX
easat-9496	281	4	not	not	PART
easat-9496	281	5	only	only	ADV
easat-9496	281	6	technical	technical	ADJ
easat-9496	281	7	and	and	CCONJ
easat-9496	281	8	operational	operational	ADJ
easat-9496	281	9	,	,	PUNCT
easat-9496	281	10	but	but	CCONJ
easat-9496	281	11	also	also	ADV
easat-9496	281	12	involve	involve	VERB
easat-9496	281	13	cultural	cultural	ADJ
easat-9496	281	14	and	and	CCONJ
easat-9496	281	15	structural	structural	ADJ
easat-9496	281	16	aspects	aspect	NOUN
easat-9496	281	17	that	that	PRON
easat-9496	281	18	affect	affect	VERB
easat-9496	281	19	the	the	DET
easat-9496	281	20	successful	successful	ADJ
easat-9496	281	21	adoption	adoption	NOUN
easat-9496	281	22	of	of	ADP
easat-9496	281	23	new	new	ADJ
easat-9496	281	24	systems	system	NOUN
easat-9496	281	25	.	.	PUNCT
easat-9496	282	1	as	as	ADP
easat-9496	282	2	in	in	ADP
easat-9496	282	3	previous	previous	ADJ
easat-9496	282	4	research	research	NOUN
easat-9496	282	5	,	,	PUNCT
easat-9496	282	6	students	student	NOUN
easat-9496	282	7	in	in	ADP
easat-9496	282	8	indonesia	indonesia	PROPN
easat-9496	282	9	have	have	VERB
easat-9496	282	10	a	a	DET
easat-9496	282	11	high	high	ADJ
easat-9496	282	12	motivation	motivation	NOUN
easat-9496	282	13	to	to	PART
easat-9496	282	14	study	study	VERB
easat-9496	282	15	at	at	ADP
easat-9496	282	16	university	university	NOUN
easat-9496	282	17	[	[	X
easat-9496	282	18	47	47	NUM
easat-9496	282	19	]	]	PUNCT
easat-9496	282	20	so	so	ADV
easat-9496	282	21	the	the	DET
easat-9496	282	22	ease	ease	NOUN
easat-9496	282	23	of	of	ADP
easat-9496	282	24	information	information	NOUN
easat-9496	282	25	is	be	AUX
easat-9496	282	26	a	a	DET
easat-9496	282	27	demand	demand	NOUN
easat-9496	282	28	.	.	PUNCT
easat-9496	283	1	however	however	ADV
easat-9496	283	2	,	,	PUNCT
easat-9496	283	3	high	high	ADJ
easat-9496	283	4	student	student	NOUN
easat-9496	283	5	involvement	involvement	NOUN
easat-9496	283	6	as	as	ADP
easat-9496	283	7	an	an	DET
easat-9496	283	8	audience	audience	NOUN
easat-9496	283	9	through	through	ADP
easat-9496	283	10	two	two	NUM
easat-9496	283	11	-	-	PUNCT
easat-9496	283	12	way	way	NOUN
easat-9496	283	13	communication	communication	NOUN
easat-9496	283	14	on	on	ADP
easat-9496	283	15	social	social	ADJ
easat-9496	283	16	media	medium	NOUN
easat-9496	283	17	can	can	AUX
easat-9496	283	18	also	also	ADV
easat-9496	283	19	lead	lead	VERB
easat-9496	283	20	to	to	ADP
easat-9496	283	21	a	a	DET
easat-9496	283	22	management	management	NOUN
easat-9496	283	23	crisis	crisis	NOUN
easat-9496	283	24	.	.	PUNCT
easat-9496	284	1	this	this	PRON
easat-9496	284	2	opens	open	VERB
easat-9496	284	3	up	up	ADP
easat-9496	284	4	new	new	ADJ
easat-9496	284	5	opportunities	opportunity	NOUN
easat-9496	284	6	for	for	ADP
easat-9496	284	7	further	further	ADJ
easat-9496	284	8	research	research	NOUN
easat-9496	284	9	.	.	PUNCT
easat-9496	285	1	the	the	DET
easat-9496	285	2	success	success	NOUN
easat-9496	285	3	of	of	ADP
easat-9496	285	4	digital	digital	ADJ
easat-9496	285	5	transformation	transformation	NOUN
easat-9496	285	6	in	in	ADP
easat-9496	285	7	higher	high	ADJ
easat-9496	285	8	education	education	NOUN
easat-9496	285	9	depends	depend	VERB
easat-9496	285	10	not	not	PART
easat-9496	285	11	solely	solely	ADV
easat-9496	285	12	on	on	ADP
easat-9496	285	13	the	the	DET
easat-9496	285	14	technology	technology	NOUN
easat-9496	285	15	implemented	implement	VERB
easat-9496	285	16	,	,	PUNCT
easat-9496	285	17	but	but	CCONJ
easat-9496	285	18	on	on	ADP
easat-9496	285	19	the	the	DET
easat-9496	285	20	readiness	readiness	NOUN
easat-9496	285	21	of	of	ADP
easat-9496	285	22	organizational	organizational	ADJ
easat-9496	285	23	culture	culture	NOUN
easat-9496	285	24	,	,	PUNCT
easat-9496	285	25	institutional	institutional	ADJ
easat-9496	285	26	policies	policy	NOUN
easat-9496	285	27	,	,	PUNCT
easat-9496	285	28	and	and	CCONJ
easat-9496	285	29	a	a	DET
easat-9496	285	30	supportive	supportive	ADJ
easat-9496	285	31	collaborative	collaborative	ADJ
easat-9496	285	32	ecosystem	ecosystem	NOUN
easat-9496	285	33	.	.	PUNCT
easat-9496	286	1	thus	thus	ADV
easat-9496	286	2	,	,	PUNCT
easat-9496	286	3	the	the	DET
easat-9496	286	4	identification	identification	NOUN
easat-9496	286	5	of	of	ADP
easat-9496	286	6	the	the	DET
easat-9496	286	7	following	follow	VERB
easat-9496	286	8	challenges	challenge	NOUN
easat-9496	286	9	is	be	AUX
easat-9496	286	10	not	not	PART
easat-9496	286	11	only	only	ADV
easat-9496	286	12	an	an	DET
easat-9496	286	13	obstacle	obstacle	NOUN
easat-9496	286	14	to	to	ADP
easat-9496	286	15	the	the	DET
easat-9496	286	16	implementation	implementation	NOUN
easat-9496	286	17	of	of	ADP
easat-9496	286	18	the	the	DET
easat-9496	286	19	model	model	NOUN
easat-9496	286	20	,	,	PUNCT
easat-9496	286	21	but	but	CCONJ
easat-9496	286	22	also	also	ADV
easat-9496	286	23	provides	provide	VERB
easat-9496	286	24	space	space	NOUN
easat-9496	286	25	for	for	ADP
easat-9496	286	26	critical	critical	ADJ
easat-9496	286	27	reflection	reflection	NOUN
easat-9496	286	28	on	on	ADP
easat-9496	286	29	how	how	SCONJ
easat-9496	286	30	institutions	institution	NOUN
easat-9496	286	31	can	can	AUX
easat-9496	286	32	strengthen	strengthen	VERB
easat-9496	286	33	adaptive	adaptive	ADJ
easat-9496	286	34	power	power	NOUN
easat-9496	286	35	and	and	CCONJ
easat-9496	286	36	institutional	institutional	ADJ
easat-9496	286	37	capacity	capacity	NOUN
easat-9496	286	38	in	in	ADP
easat-9496	286	39	the	the	DET
easat-9496	286	40	face	face	NOUN
easat-9496	286	41	of	of	ADP
easat-9496	286	42	the	the	DET
easat-9496	286	43	digital	digital	ADJ
easat-9496	286	44	communication	communication	NOUN
easat-9496	286	45	era	era	NOUN
easat-9496	286	46	[	[	X
easat-9496	286	47	48	48	NUM
easat-9496	286	48	]	]	PUNCT
easat-9496	286	49	.	.	PUNCT
easat-9496	287	1	this	this	DET
easat-9496	287	2	study	study	NOUN
easat-9496	287	3	opens	open	VERB
easat-9496	287	4	up	up	ADP
easat-9496	287	5	opportunities	opportunity	NOUN
easat-9496	287	6	for	for	ADP
easat-9496	287	7	future	future	ADJ
easat-9496	287	8	research	research	NOUN
easat-9496	287	9	to	to	PART
easat-9496	287	10	explore	explore	VERB
easat-9496	287	11	more	more	ADV
easat-9496	287	12	deeply	deeply	ADV
easat-9496	287	13	the	the	DET
easat-9496	287	14	interactions	interaction	NOUN
easat-9496	287	15	between	between	ADP
easat-9496	287	16	social	social	ADJ
easat-9496	287	17	media	medium	NOUN
easat-9496	287	18	and	and	CCONJ
easat-9496	287	19	various	various	ADJ
easat-9496	287	20	other	other	ADJ
easat-9496	287	21	fields	field	NOUN
easat-9496	287	22	of	of	ADP
easat-9496	287	23	study	study	NOUN
easat-9496	287	24	,	,	PUNCT
easat-9496	287	25	such	such	ADJ
easat-9496	287	26	as	as	ADP
easat-9496	287	27	management	management	NOUN
easat-9496	287	28	,	,	PUNCT
easat-9496	287	29	marketing	marketing	NOUN
easat-9496	287	30	,	,	PUNCT
easat-9496	287	31	and	and	CCONJ
easat-9496	287	32	information	information	NOUN
easat-9496	287	33	technology	technology	NOUN
easat-9496	287	34	.	.	PUNCT
easat-9496	288	1	the	the	DET
easat-9496	288	2	findings	finding	NOUN
easat-9496	288	3	encourage	encourage	VERB
easat-9496	288	4	universities	university	NOUN
easat-9496	288	5	to	to	PART
easat-9496	288	6	not	not	PART
easat-9496	288	7	only	only	ADV
easat-9496	288	8	manage	manage	VERB
easat-9496	288	9	social	social	ADJ
easat-9496	288	10	media	medium	NOUN
easat-9496	288	11	as	as	ADP
easat-9496	288	12	a	a	DET
easat-9496	288	13	promotional	promotional	ADJ
easat-9496	288	14	activity	activity	NOUN
easat-9496	288	15	,	,	PUNCT
easat-9496	288	16	but	but	CCONJ
easat-9496	288	17	also	also	ADV
easat-9496	288	18	as	as	ADP
easat-9496	288	19	part	part	NOUN
easat-9496	288	20	of	of	ADP
easat-9496	288	21	a	a	DET
easat-9496	288	22	larger	large	ADJ
easat-9496	288	23	communication	communication	NOUN
easat-9496	288	24	strategy	strategy	NOUN
easat-9496	288	25	that	that	PRON
easat-9496	288	26	involves	involve	VERB
easat-9496	288	27	all	all	DET
easat-9496	288	28	elements	element	NOUN
easat-9496	288	29	within	within	ADP
easat-9496	288	30	the	the	DET
easat-9496	288	31	institution	institution	NOUN
easat-9496	288	32	.	.	PUNCT
easat-9496	289	1	as	as	ADP
easat-9496	289	2	such	such	ADJ
easat-9496	289	3	,	,	PUNCT
easat-9496	289	4	this	this	DET
easat-9496	289	5	study	study	NOUN
easat-9496	289	6	emphasizes	emphasize	VERB
easat-9496	289	7	the	the	DET
easat-9496	289	8	importance	importance	NOUN
easat-9496	289	9	of	of	ADP
easat-9496	289	10	cross	cross	ADJ
easat-9496	289	11	-	-	ADJ
easat-9496	289	12	disciplinary	disciplinary	ADJ
easat-9496	289	13	collaboration	collaboration	NOUN
easat-9496	289	14	in	in	ADP
easat-9496	289	15	social	social	ADJ
easat-9496	289	16	media	medium	NOUN
easat-9496	289	17	management	management	NOUN
easat-9496	289	18	,	,	PUNCT
easat-9496	289	19	which	which	PRON
easat-9496	289	20	can	can	AUX
easat-9496	289	21	ultimately	ultimately	ADV
easat-9496	289	22	help	help	VERB
easat-9496	289	23	universities	university	NOUN
easat-9496	289	24	achieve	achieve	VERB
easat-9496	289	25	their	their	PRON
easat-9496	289	26	academic	academic	ADJ
easat-9496	289	27	goals	goal	NOUN
easat-9496	289	28	and	and	CCONJ
easat-9496	289	29	improve	improve	VERB
easat-9496	289	30	their	their	PRON
easat-9496	289	31	global	global	ADJ
easat-9496	289	32	ranking	ranking	NOUN
easat-9496	289	33	.	.	PUNCT
easat-9496	290	1	6	6	X
easat-9496	290	2	.	.	X
easat-9496	290	3	conclusion	conclusion	NOUN
easat-9496	290	4	this	this	DET
easat-9496	290	5	research	research	NOUN
easat-9496	290	6	produces	produce	VERB
easat-9496	290	7	an	an	DET
easat-9496	290	8	integrated	integrate	VERB
easat-9496	290	9	adaptive	adaptive	ADJ
easat-9496	290	10	social	social	ADJ
easat-9496	290	11	media	medium	NOUN
easat-9496	290	12	management	management	NOUN
easat-9496	290	13	model	model	NOUN
easat-9496	290	14	,	,	PUNCT
easat-9496	290	15	by	by	ADP
easat-9496	290	16	combining	combine	VERB
easat-9496	290	17	the	the	DET
easat-9496	290	18	circular	circular	ADJ
easat-9496	290	19	model	model	NOUN
easat-9496	290	20	of	of	ADP
easat-9496	290	21	some	some	DET
easat-9496	290	22	approach	approach	NOUN
easat-9496	290	23	and	and	CCONJ
easat-9496	290	24	the	the	DET
easat-9496	290	25	principle	principle	NOUN
easat-9496	290	26	of	of	ADP
easat-9496	290	27	directed	direct	VERB
easat-9496	290	28	decentralization	decentralization	NOUN
easat-9496	290	29	,	,	PUNCT
easat-9496	290	30	through	through	ADP
easat-9496	290	31	the	the	DET
easat-9496	290	32	"	"	PUNCT
easat-9496	290	33	simpeten	simpeten	ADJ
easat-9496	290	34	"	"	PUNCT
easat-9496	290	35	platform	platform	NOUN
easat-9496	290	36	as	as	ADP
easat-9496	290	37	a	a	DET
easat-9496	290	38	content	content	NOUN
easat-9496	290	39	coordination	coordination	NOUN
easat-9496	290	40	tool	tool	NOUN
easat-9496	290	41	between	between	ADP
easat-9496	290	42	faculty	faculty	NOUN
easat-9496	290	43	accounts	account	NOUN
easat-9496	290	44	and	and	CCONJ
easat-9496	290	45	official	official	ADJ
easat-9496	290	46	university	university	NOUN
easat-9496	290	47	accounts	account	NOUN
easat-9496	290	48	.	.	PUNCT
easat-9496	291	1	this	this	DET
easat-9496	291	2	model	model	NOUN
easat-9496	291	3	proves	prove	VERB
easat-9496	291	4	to	to	PART
easat-9496	291	5	be	be	AUX
easat-9496	291	6	practical	practical	ADJ
easat-9496	291	7	,	,	PUNCT
easat-9496	291	8	effective	effective	ADJ
easat-9496	291	9	,	,	PUNCT
easat-9496	291	10	and	and	CCONJ
easat-9496	291	11	feasible	feasible	ADJ
easat-9496	291	12	to	to	PART
easat-9496	291	13	implement	implement	VERB
easat-9496	291	14	,	,	PUNCT
easat-9496	291	15	as	as	SCONJ
easat-9496	291	16	indicated	indicate	VERB
easat-9496	291	17	by	by	ADP
easat-9496	291	18	the	the	DET
easat-9496	291	19	increase	increase	NOUN
easat-9496	291	20	in	in	ADP
easat-9496	291	21	account	account	NOUN
easat-9496	291	22	activeness	activeness	NOUN
easat-9496	291	23	,	,	PUNCT
easat-9496	291	24	narrative	narrative	NOUN
easat-9496	291	25	consistency	consistency	NOUN
easat-9496	291	26	,	,	PUNCT
easat-9496	291	27	and	and	CCONJ
easat-9496	291	28	positive	positive	ADJ
easat-9496	291	29	student	student	NOUN
easat-9496	291	30	perceptions	perception	NOUN
easat-9496	291	31	of	of	ADP
easat-9496	291	32	unesa	unesa	PROPN
easat-9496	291	33	's	's	PART
easat-9496	291	34	brand	brand	NOUN
easat-9496	291	35	image	image	NOUN
easat-9496	291	36	.	.	PUNCT
easat-9496	292	1	the	the	DET
easat-9496	292	2	results	result	NOUN
easat-9496	292	3	of	of	ADP
easat-9496	292	4	mass	mass	ADJ
easat-9496	292	5	trials	trial	NOUN
easat-9496	292	6	and	and	CCONJ
easat-9496	292	7	evaluations	evaluation	NOUN
easat-9496	292	8	show	show	VERB
easat-9496	292	9	excellent	excellent	ADJ
easat-9496	292	10	acceptance	acceptance	NOUN
easat-9496	292	11	from	from	ADP
easat-9496	292	12	faculty	faculty	NOUN
easat-9496	292	13	social	social	ADJ
easat-9496	292	14	media	medium	NOUN
easat-9496	292	15	account	account	NOUN
easat-9496	292	16	managers	manager	NOUN
easat-9496	292	17	,	,	PUNCT
easat-9496	292	18	as	as	ADV
easat-9496	292	19	well	well	ADV
easat-9496	292	20	as	as	ADP
easat-9496	292	21	significant	significant	ADJ
easat-9496	292	22	improvements	improvement	NOUN
easat-9496	292	23	in	in	ADP
easat-9496	292	24	brand	brand	NOUN
easat-9496	292	25	image	image	NOUN
easat-9496	292	26	elements	element	NOUN
easat-9496	292	27	such	such	ADJ
easat-9496	292	28	as	as	ADP
easat-9496	292	29	attributes	attribute	NOUN
easat-9496	292	30	,	,	PUNCT
easat-9496	292	31	values	value	NOUN
easat-9496	292	32	,	,	PUNCT
easat-9496	292	33	and	and	CCONJ
easat-9496	292	34	campus	campus	NOUN
easat-9496	292	35	personality	personality	NOUN
easat-9496	292	36	.	.	PUNCT
easat-9496	293	1	this	this	DET
easat-9496	293	2	model	model	NOUN
easat-9496	293	3	allows	allow	VERB
easat-9496	293	4	each	each	DET
easat-9496	293	5	faculty	faculty	NOUN
easat-9496	293	6	to	to	PART
easat-9496	293	7	maintain	maintain	VERB
easat-9496	293	8	the	the	DET
easat-9496	293	9	uniqueness	uniqueness	NOUN
easat-9496	293	10	of	of	ADP
easat-9496	293	11	content	content	NOUN
easat-9496	293	12	according	accord	VERB
easat-9496	293	13	to	to	ADP
easat-9496	293	14	local	local	ADJ
easat-9496	293	15	advantages	advantage	NOUN
easat-9496	293	16	,	,	PUNCT
easat-9496	293	17	but	but	CCONJ
easat-9496	293	18	still	still	ADV
easat-9496	293	19	aligned	align	VERB
easat-9496	293	20	with	with	ADP
easat-9496	293	21	the	the	DET
easat-9496	293	22	university	university	NOUN
easat-9496	293	23	's	's	PART
easat-9496	293	24	vision	vision	NOUN
easat-9496	293	25	and	and	CCONJ
easat-9496	293	26	mission	mission	NOUN
easat-9496	293	27	,	,	PUNCT
easat-9496	293	28	thus	thus	ADV
easat-9496	293	29	supporting	support	VERB
easat-9496	293	30	holistic	holistic	ADJ
easat-9496	293	31	institutional	institutional	ADJ
easat-9496	293	32	imaging	imaging	NOUN
easat-9496	293	33	.	.	PUNCT
easat-9496	294	1	with	with	ADP
easat-9496	294	2	a	a	DET
easat-9496	294	3	theoretical	theoretical	ADJ
easat-9496	294	4	and	and	CCONJ
easat-9496	294	5	technical	technical	ADJ
easat-9496	294	6	framework	framework	NOUN
easat-9496	294	7	designed	design	VERB
easat-9496	294	8	contextually	contextually	ADV
easat-9496	294	9	for	for	ADP
easat-9496	294	10	higher	high	ADJ
easat-9496	294	11	education	education	NOUN
easat-9496	294	12	environments	environment	NOUN
easat-9496	294	13	in	in	ADP
easat-9496	294	14	developing	develop	VERB
easat-9496	294	15	countries	country	NOUN
easat-9496	294	16	,	,	PUNCT
easat-9496	294	17	this	this	DET
easat-9496	294	18	model	model	NOUN
easat-9496	294	19	has	have	VERB
easat-9496	294	20	great	great	ADJ
easat-9496	294	21	potential	potential	NOUN
easat-9496	294	22	to	to	PART
easat-9496	294	23	be	be	AUX
easat-9496	294	24	replicated	replicate	VERB
easat-9496	294	25	by	by	ADP
easat-9496	294	26	other	other	ADJ
easat-9496	294	27	937	937	NUM
easat-9496	294	28	edelweiss	edelweiss	PROPN
easat-9496	294	29	applied	apply	VERB
easat-9496	294	30	science	science	NOUN
easat-9496	294	31	and	and	CCONJ
easat-9496	294	32	technology	technology	NOUN
easat-9496	294	33	issn	issn	PROPN
easat-9496	294	34	:	:	PUNCT
easat-9496	294	35	2576	2576	NUM
easat-9496	294	36	-	-	SYM
easat-9496	294	37	8484	8484	NUM
easat-9496	294	38	vol	vol	NOUN
easat-9496	294	39	.	.	PROPN
easat-9496	295	1	9	9	NUM
easat-9496	295	2	,	,	PUNCT
easat-9496	295	3	no	no	INTJ
easat-9496	295	4	.	.	NOUN
easat-9496	295	5	8	8	NUM
easat-9496	295	6	:	:	SYM
easat-9496	295	7	925	925	NUM
easat-9496	295	8	-	-	SYM
easat-9496	295	9	939	939	NUM
easat-9496	295	10	,	,	PUNCT
easat-9496	295	11	2025	2025	NUM
easat-9496	295	12	doi	doi	NOUN
easat-9496	295	13	:	:	PUNCT
easat-9496	295	14	10.55214/2576	10.55214/2576	NUM
easat-9496	295	15	-	-	PUNCT
easat-9496	295	16	8484.v9i8.9496	8484.v9i8.9496	NUM
easat-9496	295	17	©	©	PROPN
easat-9496	295	18	2025	2025	NUM
easat-9496	295	19	by	by	ADP
easat-9496	295	20	the	the	DET
easat-9496	295	21	authors	author	NOUN
easat-9496	295	22	;	;	PUNCT
easat-9496	295	23	licensee	licensee	PROPN
easat-9496	295	24	learning	learn	VERB
easat-9496	295	25	gate	gate	NOUN
easat-9496	295	26	campuses	campus	NOUN
easat-9496	295	27	in	in	ADP
easat-9496	295	28	indonesia	indonesia	PROPN
easat-9496	295	29	and	and	CCONJ
easat-9496	295	30	southeast	southeast	PROPN
easat-9496	295	31	asia	asia	PROPN
easat-9496	295	32	to	to	PART
easat-9496	295	33	build	build	VERB
easat-9496	295	34	structured	structure	VERB
easat-9496	295	35	,	,	PUNCT
easat-9496	295	36	consistent	consistent	ADJ
easat-9496	295	37	,	,	PUNCT
easat-9496	295	38	and	and	CCONJ
easat-9496	295	39	effective	effective	ADJ
easat-9496	295	40	digital	digital	ADJ
easat-9496	295	41	communications	communication	NOUN
easat-9496	295	42	in	in	ADP
easat-9496	295	43	strengthening	strengthen	VERB
easat-9496	295	44	institutional	institutional	ADJ
easat-9496	295	45	reputation	reputation	NOUN
easat-9496	295	46	in	in	ADP
easat-9496	295	47	the	the	DET
easat-9496	295	48	era	era	NOUN
easat-9496	295	49	of	of	ADP
easat-9496	295	50	digital	digital	ADJ
easat-9496	295	51	transformation	transformation	NOUN
easat-9496	295	52	.	.	PUNCT
easat-9496	296	1	transparency	transparency	NOUN
easat-9496	296	2	:	:	PUNCT
easat-9496	296	3	the	the	DET
easat-9496	296	4	authors	author	NOUN
easat-9496	296	5	confirm	confirm	VERB
easat-9496	296	6	that	that	SCONJ
easat-9496	296	7	the	the	DET
easat-9496	296	8	manuscript	manuscript	NOUN
easat-9496	296	9	is	be	AUX
easat-9496	296	10	an	an	DET
easat-9496	296	11	honest	honest	ADJ
easat-9496	296	12	,	,	PUNCT
easat-9496	296	13	accurate	accurate	ADJ
easat-9496	296	14	,	,	PUNCT
easat-9496	296	15	and	and	CCONJ
easat-9496	296	16	transparent	transparent	ADJ
easat-9496	296	17	account	account	NOUN
easat-9496	296	18	of	of	ADP
easat-9496	296	19	the	the	DET
easat-9496	296	20	study	study	NOUN
easat-9496	296	21	;	;	PUNCT
easat-9496	296	22	that	that	SCONJ
easat-9496	296	23	no	no	DET
easat-9496	296	24	vital	vital	ADJ
easat-9496	296	25	features	feature	NOUN
easat-9496	296	26	of	of	ADP
easat-9496	296	27	the	the	DET
easat-9496	296	28	study	study	NOUN
easat-9496	296	29	have	have	AUX
easat-9496	296	30	been	be	AUX
easat-9496	296	31	omitted	omit	VERB
easat-9496	296	32	;	;	PUNCT
easat-9496	296	33	and	and	CCONJ
easat-9496	296	34	that	that	SCONJ
easat-9496	296	35	any	any	DET
easat-9496	296	36	discrepancies	discrepancy	NOUN
easat-9496	296	37	from	from	ADP
easat-9496	296	38	the	the	DET
easat-9496	296	39	study	study	NOUN
easat-9496	296	40	as	as	SCONJ
easat-9496	296	41	planned	plan	VERB
easat-9496	296	42	have	have	AUX
easat-9496	296	43	been	be	AUX
easat-9496	296	44	explained	explain	VERB
easat-9496	296	45	.	.	PUNCT
easat-9496	297	1	this	this	DET
easat-9496	297	2	study	study	NOUN
easat-9496	297	3	followed	follow	VERB
easat-9496	297	4	all	all	DET
easat-9496	297	5	ethical	ethical	ADJ
easat-9496	297	6	practices	practice	NOUN
easat-9496	297	7	during	during	ADP
easat-9496	297	8	writing	writing	NOUN
easat-9496	297	9	.	.	PUNCT
easat-9496	298	1	acknowledgements	acknowledgement	NOUN
easat-9496	298	2	:	:	PUNCT
easat-9496	298	3	deep	deep	ADJ
easat-9496	298	4	appreciation	appreciation	NOUN
easat-9496	298	5	is	be	AUX
easat-9496	298	6	also	also	ADV
easat-9496	298	7	extended	extend	VERB
easat-9496	298	8	to	to	ADP
easat-9496	298	9	the	the	DET
easat-9496	298	10	faculty	faculty	NOUN
easat-9496	298	11	of	of	ADP
easat-9496	298	12	education	education	NOUN
easat-9496	298	13	,	,	PUNCT
easat-9496	298	14	universitas	universitas	PROPN
easat-9496	298	15	negeri	negeri	PROPN
easat-9496	298	16	surabaya	surabaya	PROPN
easat-9496	298	17	,	,	PUNCT
easat-9496	298	18	for	for	ADP
easat-9496	298	19	providing	provide	VERB
easat-9496	298	20	the	the	DET
easat-9496	298	21	necessary	necessary	ADJ
easat-9496	298	22	academic	academic	ADJ
easat-9496	298	23	environment	environment	NOUN
easat-9496	298	24	,	,	PUNCT
easat-9496	298	25	facilities	facility	NOUN
easat-9496	298	26	,	,	PUNCT
easat-9496	298	27	and	and	CCONJ
easat-9496	298	28	unwavering	unwavere	VERB
easat-9496	298	29	support	support	NOUN
easat-9496	298	30	that	that	PRON
easat-9496	298	31	made	make	VERB
easat-9496	298	32	this	this	DET
easat-9496	298	33	research	research	NOUN
easat-9496	298	34	possible	possible	ADJ
easat-9496	298	35	.	.	PUNCT
easat-9496	299	1	their	their	PRON
easat-9496	299	2	contribution	contribution	NOUN
easat-9496	299	3	to	to	ADP
easat-9496	299	4	the	the	DET
easat-9496	299	5	authors	author	NOUN
easat-9496	299	6	'	'	PART
easat-9496	299	7	academic	academic	ADJ
easat-9496	299	8	journey	journey	NOUN
easat-9496	299	9	is	be	AUX
easat-9496	299	10	profoundly	profoundly	ADV
easat-9496	299	11	acknowledged	acknowledge	VERB
easat-9496	299	12	.	.	PUNCT
easat-9496	300	1	copyright	copyright	NOUN
easat-9496	300	2	:	:	PUNCT
easat-9496	300	3	©	©	PROPN
easat-9496	300	4	2025	2025	NUM
easat-9496	300	5	by	by	ADP
easat-9496	300	6	the	the	DET
easat-9496	300	7	authors	author	NOUN
easat-9496	300	8	.	.	PUNCT
easat-9496	301	1	this	this	DET
easat-9496	301	2	open	open	ADJ
easat-9496	301	3	-	-	PUNCT
easat-9496	301	4	access	access	NOUN
easat-9496	301	5	article	article	NOUN
easat-9496	301	6	is	be	AUX
easat-9496	301	7	distributed	distribute	VERB
easat-9496	301	8	under	under	ADP
easat-9496	301	9	the	the	DET
easat-9496	301	10	terms	term	NOUN
easat-9496	301	11	and	and	CCONJ
easat-9496	301	12	conditions	condition	NOUN
easat-9496	301	13	of	of	ADP
easat-9496	301	14	the	the	DET
easat-9496	301	15	creative	creative	ADJ
easat-9496	301	16	commons	common	NOUN
easat-9496	301	17	attribution	attribution	NOUN
easat-9496	301	18	(	(	PUNCT
easat-9496	301	19	cc	cc	NOUN
easat-9496	301	20	by	by	ADP
easat-9496	301	21	)	)	PUNCT
easat-9496	301	22	license	license	NOUN
easat-9496	301	23	(	(	PUNCT
easat-9496	301	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-9496	301	25	)	)	PUNCT
easat-9496	301	26	.	.	PUNCT
easat-9496	302	1	references	reference	NOUN
easat-9496	302	2	[	[	X
easat-9496	302	3	1	1	X
easat-9496	302	4	]	]	PUNCT
easat-9496	302	5	s.	s.	PROPN
easat-9496	302	6	seyfi	seyfi	PROPN
easat-9496	302	7	,	,	PUNCT
easat-9496	302	8	t.	t.	PROPN
easat-9496	302	9	vo	vo	PROPN
easat-9496	302	10	-	-	PROPN
easat-9496	302	11	thanh	thanh	NOUN
easat-9496	302	12	,	,	PUNCT
easat-9496	302	13	and	and	CCONJ
easat-9496	302	14	m.	m.	PROPN
easat-9496	302	15	zaman	zaman	PROPN
easat-9496	302	16	,	,	PUNCT
easat-9496	302	17	"	"	PUNCT
easat-9496	302	18	hospitality	hospitality	NOUN
easat-9496	302	19	in	in	ADP
easat-9496	302	20	the	the	DET
easat-9496	302	21	age	age	NOUN
easat-9496	302	22	of	of	ADP
easat-9496	302	23	gen	gen	PROPN
easat-9496	302	24	z	z	NOUN
easat-9496	302	25	:	:	PUNCT
easat-9496	302	26	a	a	DET
easat-9496	302	27	critical	critical	ADJ
easat-9496	302	28	reflection	reflection	NOUN
easat-9496	302	29	on	on	ADP
easat-9496	302	30	evolving	evolve	VERB
easat-9496	302	31	customer	customer	NOUN
easat-9496	302	32	and	and	CCONJ
easat-9496	302	33	workforce	workforce	PROPN
easat-9496	302	34	expectations	expectation	NOUN
easat-9496	302	35	,	,	PUNCT
easat-9496	302	36	"	"	PUNCT
easat-9496	302	37	international	international	ADJ
easat-9496	302	38	journal	journal	NOUN
easat-9496	302	39	of	of	ADP
easat-9496	302	40	contemporary	contemporary	PROPN
easat-9496	302	41	hospitality	hospitality	PROPN
easat-9496	302	42	management	management	NOUN
easat-9496	302	43	,	,	PUNCT
easat-9496	302	44	vol	vol	NOUN
easat-9496	302	45	.	.	PROPN
easat-9496	303	1	36	36	NUM
easat-9496	303	2	,	,	PUNCT
easat-9496	303	3	no	no	INTJ
easat-9496	303	4	.	.	NOUN
easat-9496	303	5	13	13	NUM
easat-9496	303	6	,	,	PUNCT
easat-9496	303	7	pp	pp	ADJ
easat-9496	303	8	.	.	PUNCT
easat-9496	304	1	118	118	NUM
easat-9496	304	2	-	-	SYM
easat-9496	304	3	134	134	NUM
easat-9496	304	4	,	,	PUNCT
easat-9496	304	5	2024	2024	NUM
easat-9496	304	6	.	.	PUNCT
easat-9496	305	1	https://doi.org/10.1108/ijchm-01-2024-0035	https://doi.org/10.1108/ijchm-01-2024-0035	PROPN
easat-9496	306	1	[	[	X
easat-9496	306	2	2	2	X
easat-9496	306	3	]	]	PUNCT
easat-9496	306	4	p.	p.	NOUN
easat-9496	306	5	h.	h.	PROPN
easat-9496	306	6	cheong	cheong	PROPN
easat-9496	306	7	and	and	CCONJ
easat-9496	306	8	p.	p.	PROPN
easat-9496	306	9	nyaupane	nyaupane	NOUN
easat-9496	306	10	,	,	PUNCT
easat-9496	306	11	"	"	PUNCT
easat-9496	306	12	smart	smart	ADJ
easat-9496	306	13	campus	campus	NOUN
easat-9496	306	14	communication	communication	NOUN
easat-9496	306	15	,	,	PUNCT
easat-9496	306	16	internet	internet	NOUN
easat-9496	306	17	of	of	ADP
easat-9496	306	18	things	thing	NOUN
easat-9496	306	19	,	,	PUNCT
easat-9496	306	20	and	and	CCONJ
easat-9496	306	21	data	datum	NOUN
easat-9496	306	22	governance	governance	NOUN
easat-9496	306	23	:	:	PUNCT
easat-9496	306	24	understanding	understand	VERB
easat-9496	306	25	student	student	NOUN
easat-9496	306	26	tensions	tension	NOUN
easat-9496	306	27	and	and	CCONJ
easat-9496	306	28	imaginaries	imaginary	NOUN
easat-9496	306	29	,	,	PUNCT
easat-9496	306	30	"	"	PUNCT
easat-9496	306	31	big	big	ADJ
easat-9496	306	32	data	datum	NOUN
easat-9496	306	33	&	&	CCONJ
easat-9496	306	34	society	society	NOUN
easat-9496	306	35	,	,	PUNCT
easat-9496	306	36	vol	vol	NOUN
easat-9496	306	37	.	.	PROPN
easat-9496	306	38	9	9	NUM
easat-9496	306	39	,	,	PUNCT
easat-9496	306	40	no	no	INTJ
easat-9496	306	41	.	.	NOUN
easat-9496	306	42	1	1	NUM
easat-9496	306	43	,	,	PUNCT
easat-9496	306	44	p.	p.	NOUN
easat-9496	306	45	20539517221092656	20539517221092656	NUM
easat-9496	306	46	,	,	PUNCT
easat-9496	306	47	2022	2022	NUM
easat-9496	306	48	.	.	PUNCT
easat-9496	307	1	https://doi.org/10.1177/20539517221092656	https://doi.org/10.1177/20539517221092656	VERB
easat-9496	308	1	[	[	X
easat-9496	308	2	3	3	X
easat-9496	308	3	]	]	X
easat-9496	308	4	e.	e.	PROPN
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easat-9496	308	6	qaid	qaid	VERB
easat-9496	308	7	et	et	PROPN
easat-9496	308	8	al	al	PROPN
easat-9496	308	9	.	.	PROPN
easat-9496	308	10	,	,	PUNCT
easat-9496	308	11	"	"	PUNCT
easat-9496	308	12	conceptual	conceptual	ADJ
easat-9496	308	13	framework	framework	NOUN
easat-9496	308	14	in	in	ADP
easat-9496	308	15	attitude	attitude	NOUN
easat-9496	308	16	factors	factor	NOUN
easat-9496	308	17	affecting	affect	VERB
easat-9496	308	18	yemeni	yemeni	ADJ
easat-9496	308	19	university	university	NOUN
easat-9496	308	20	lecturers	lecturer	NOUN
easat-9496	308	21	’	’	PART
easat-9496	308	22	adoption	adoption	NOUN
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easat-9496	308	24	egovernment	egovernment	NOUN
easat-9496	308	25	,	,	PUNCT
easat-9496	308	26	"	"	PUNCT
easat-9496	308	27	in	in	ADP
easat-9496	308	28	information	information	NOUN
easat-9496	308	29	and	and	CCONJ
easat-9496	308	30	communication	communication	NOUN
easat-9496	308	31	technology	technology	NOUN
easat-9496	308	32	in	in	ADP
easat-9496	308	33	technical	technical	ADJ
easat-9496	308	34	and	and	CCONJ
easat-9496	308	35	vocational	vocational	ADJ
easat-9496	308	36	education	education	NOUN
easat-9496	308	37	and	and	CCONJ
easat-9496	308	38	training	training	NOUN
easat-9496	308	39	for	for	ADP
easat-9496	308	40	sustainable	sustainable	ADJ
easat-9496	308	41	and	and	CCONJ
easat-9496	308	42	equal	equal	ADJ
easat-9496	308	43	opportunity	opportunity	NOUN
easat-9496	308	44	:	:	PUNCT
easat-9496	308	45	business	business	NOUN
easat-9496	308	46	governance	governance	NOUN
easat-9496	308	47	and	and	CCONJ
easat-9496	308	48	digitalization	digitalization	NOUN
easat-9496	308	49	of	of	ADP
easat-9496	308	50	business	business	NOUN
easat-9496	308	51	education	education	NOUN
easat-9496	308	52	(	(	PUNCT
easat-9496	308	53	pp	pp	ADJ
easat-9496	308	54	.	.	PUNCT
easat-9496	309	1	345	345	NUM
easat-9496	309	2	-	-	NUM
easat-9496	309	3	358	358	NUM
easat-9496	309	4	)	)	PUNCT
easat-9496	309	5	.	.	PUNCT
easat-9496	310	1	singapore	singapore	PROPN
easat-9496	310	2	:	:	PUNCT
easat-9496	310	3	springer	springer	NOUN
easat-9496	310	4	nature	nature	PROPN
easat-9496	310	5	singapore	singapore	PROPN
easat-9496	310	6	,	,	PUNCT
easat-9496	310	7	2024	2024	NUM
easat-9496	310	8	.	.	PUNCT
easat-9496	311	1	[	[	X
easat-9496	311	2	4	4	X
easat-9496	311	3	]	]	PUNCT
easat-9496	311	4	s.	s.	PROPN
easat-9496	311	5	kemp	kemp	PROPN
easat-9496	311	6	,	,	PUNCT
easat-9496	311	7	"	"	PUNCT
easat-9496	311	8	digital	digital	ADJ
easat-9496	311	9	in	in	ADP
easat-9496	311	10	indonesia	indonesia	PROPN
easat-9496	311	11	we	we	PRON
easat-9496	311	12	are	be	AUX
easat-9496	311	13	social	social	ADJ
easat-9496	311	14	,	,	PUNCT
easat-9496	311	15	"	"	PUNCT
easat-9496	311	16	2025	2025	NUM
easat-9496	311	17	.	.	PUNCT
easat-9496	312	1	https://datareportal.com/reports/digital-2025-indonesia	https://datareportal.com/reports/digital-2025-indonesia	NOUN
easat-9496	312	2	.	.	PUNCT
easat-9496	313	1	[	[	X
easat-9496	313	2	accessed	access	VERB
easat-9496	313	3	july	july	PROPN
easat-9496	313	4	1	1	NUM
easat-9496	313	5	,	,	PUNCT
easat-9496	313	6	2025	2025	NUM
easat-9496	313	7	]	]	PUNCT
easat-9496	314	1	[	[	X
easat-9496	314	2	5	5	NUM
easat-9496	314	3	]	]	X
easat-9496	314	4	y.	y.	PROPN
easat-9496	314	5	sofyan	sofyan	PROPN
easat-9496	314	6	,	,	PUNCT
easat-9496	314	7	y.	y.	PROPN
easat-9496	314	8	shang	shang	PROPN
easat-9496	314	9	,	,	PUNCT
easat-9496	314	10	and	and	CCONJ
easat-9496	314	11	y.	y.	PROPN
easat-9496	314	12	pan	pan	PROPN
easat-9496	314	13	,	,	PUNCT
easat-9496	314	14	"	"	PUNCT
easat-9496	314	15	social	social	ADJ
easat-9496	314	16	media	medium	NOUN
easat-9496	314	17	knowledge	knowledge	NOUN
easat-9496	314	18	seeking	seeking	NOUN
easat-9496	314	19	,	,	PUNCT
easat-9496	314	20	diversive	diversive	ADJ
easat-9496	314	21	curiosity	curiosity	NOUN
easat-9496	314	22	,	,	PUNCT
easat-9496	314	23	and	and	CCONJ
easat-9496	314	24	flow	flow	NOUN
easat-9496	314	25	experience	experience	NOUN
easat-9496	314	26	:	:	PUNCT
easat-9496	314	27	moderated	moderated	ADJ
easat-9496	314	28	mediation	mediation	NOUN
easat-9496	314	29	of	of	ADP
easat-9496	314	30	performance	performance	NOUN
easat-9496	314	31	goal	goal	NOUN
easat-9496	314	32	orientation	orientation	NOUN
easat-9496	314	33	,	,	PUNCT
easat-9496	314	34	"	"	PUNCT
easat-9496	314	35	current	current	ADJ
easat-9496	314	36	psychology	psychology	NOUN
easat-9496	314	37	,	,	PUNCT
easat-9496	314	38	vol	vol	NOUN
easat-9496	314	39	.	.	PROPN
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easat-9496	314	41	,	,	PUNCT
easat-9496	314	42	no	no	INTJ
easat-9496	314	43	.	.	NOUN
easat-9496	314	44	9	9	NUM
easat-9496	314	45	,	,	PUNCT
easat-9496	314	46	pp	pp	ADJ
easat-9496	314	47	.	.	PUNCT
easat-9496	315	1	7731	7731	NUM
easat-9496	315	2	-	-	SYM
easat-9496	315	3	7744	7744	NUM
easat-9496	315	4	,	,	PUNCT
easat-9496	315	5	2024	2024	NUM
easat-9496	315	6	.	.	PUNCT
easat-9496	316	1	https://doi.org/10.1007/s12144-023-04933-2	https://doi.org/10.1007/s12144-023-04933-2	PUNCT
easat-9496	317	1	[	[	X
easat-9496	317	2	6	6	NUM
easat-9496	317	3	]	]	PUNCT
easat-9496	317	4	b.	b.	PROPN
easat-9496	317	5	s.	s.	PROPN
easat-9496	317	6	rêgo	rêgo	PROPN
easat-9496	317	7	,	,	PUNCT
easat-9496	317	8	d.	d.	PROPN
easat-9496	317	9	lourenço	lourenço	PROPN
easat-9496	317	10	,	,	PUNCT
easat-9496	317	11	f.	f.	PROPN
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easat-9496	317	13	,	,	PUNCT
easat-9496	317	14	and	and	CCONJ
easat-9496	317	15	c.	c.	PROPN
easat-9496	317	16	s.	s.	PROPN
easat-9496	317	17	pereira	pereira	PROPN
easat-9496	317	18	,	,	PUNCT
easat-9496	317	19	"	"	PUNCT
easat-9496	317	20	digital	digital	ADJ
easat-9496	317	21	transformation	transformation	NOUN
easat-9496	317	22	,	,	PUNCT
easat-9496	317	23	skills	skill	NOUN
easat-9496	317	24	and	and	CCONJ
easat-9496	317	25	education	education	NOUN
easat-9496	317	26	:	:	PUNCT
easat-9496	317	27	a	a	DET
easat-9496	317	28	systematic	systematic	ADJ
easat-9496	317	29	literature	literature	NOUN
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easat-9496	317	31	,	,	PUNCT
easat-9496	317	32	"	"	PUNCT
easat-9496	317	33	industry	industry	NOUN
easat-9496	317	34	and	and	CCONJ
easat-9496	317	35	higher	high	ADJ
easat-9496	317	36	education	education	NOUN
easat-9496	317	37	,	,	PUNCT
easat-9496	317	38	vol	vol	NOUN
easat-9496	317	39	.	.	PROPN
easat-9496	317	40	38	38	NUM
easat-9496	317	41	,	,	PUNCT
easat-9496	317	42	no	no	INTJ
easat-9496	317	43	.	.	NOUN
easat-9496	317	44	4	4	NUM
easat-9496	317	45	,	,	PUNCT
easat-9496	317	46	pp	pp	ADJ
easat-9496	317	47	.	.	PUNCT
easat-9496	317	48	336	336	NUM
easat-9496	317	49	-	-	SYM
easat-9496	317	50	349	349	NUM
easat-9496	317	51	,	,	PUNCT
easat-9496	317	52	2024	2024	NUM
easat-9496	317	53	.	.	PUNCT
easat-9496	318	1	https://doi.org/10.1177/09504222231208969	https://doi.org/10.1177/09504222231208969	X
easat-9496	319	1	[	[	X
easat-9496	319	2	7	7	X
easat-9496	319	3	]	]	PUNCT
easat-9496	319	4	a.	a.	NOUN
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easat-9496	319	6	and	and	CCONJ
easat-9496	319	7	c.	c.	PROPN
easat-9496	319	8	b.	b.	PROPN
easat-9496	319	9	urszula	urszula	PROPN
easat-9496	319	10	,	,	PUNCT
easat-9496	319	11	"	"	PUNCT
easat-9496	319	12	the	the	DET
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easat-9496	319	15	social	social	ADJ
easat-9496	319	16	media	medium	NOUN
easat-9496	319	17	on	on	ADP
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easat-9496	319	19	choice	choice	NOUN
easat-9496	319	20	of	of	ADP
easat-9496	319	21	a	a	DET
easat-9496	319	22	university	university	NOUN
easat-9496	319	23	,	,	PUNCT
easat-9496	319	24	"	"	PUNCT
easat-9496	319	25	european	european	ADJ
easat-9496	319	26	research	research	PROPN
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easat-9496	319	28	journal	journal	NOUN
easat-9496	319	29	,	,	PUNCT
easat-9496	319	30	vol	vol	NOUN
easat-9496	319	31	.	.	PROPN
easat-9496	319	32	27	27	NUM
easat-9496	319	33	,	,	PUNCT
easat-9496	319	34	no	no	INTJ
easat-9496	319	35	.	.	NOUN
easat-9496	319	36	2	2	NUM
easat-9496	319	37	,	,	PUNCT
easat-9496	319	38	pp	pp	ADJ
easat-9496	319	39	.	.	PUNCT
easat-9496	319	40	67	67	NUM
easat-9496	319	41	-	-	SYM
easat-9496	319	42	77	77	NUM
easat-9496	319	43	,	,	PUNCT
easat-9496	319	44	2024	2024	NUM
easat-9496	319	45	.	.	PUNCT
easat-9496	320	1	[	[	X
easat-9496	320	2	8	8	NUM
easat-9496	320	3	]	]	X
easat-9496	320	4	l.	l.	X
easat-9496	320	5	björneborn	björneborn	PROPN
easat-9496	320	6	and	and	CCONJ
easat-9496	320	7	p.	p.	NOUN
easat-9496	320	8	ingwersen	ingwersen	PROPN
easat-9496	320	9	,	,	PUNCT
easat-9496	320	10	"	"	PUNCT
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easat-9496	320	12	a	a	DET
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easat-9496	320	24	for	for	ADP
easat-9496	320	25	information	information	NOUN
easat-9496	320	26	science	science	NOUN
easat-9496	320	27	and	and	CCONJ
easat-9496	320	28	technology	technology	NOUN
easat-9496	320	29	,	,	PUNCT
easat-9496	320	30	vol	vol	NOUN
easat-9496	320	31	.	.	PROPN
easat-9496	321	1	55	55	NUM
easat-9496	321	2	,	,	PUNCT
easat-9496	321	3	no	no	INTJ
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easat-9496	321	5	14	14	NUM
easat-9496	321	6	,	,	PUNCT
easat-9496	321	7	pp	pp	ADJ
easat-9496	321	8	.	.	PUNCT
easat-9496	322	1	1216	1216	NUM
easat-9496	322	2	-	-	SYM
easat-9496	322	3	1227	1227	NUM
easat-9496	322	4	,	,	PUNCT
easat-9496	322	5	2004	2004	NUM
easat-9496	322	6	.	.	PUNCT
easat-9496	323	1	https://doi.org/10.1002/asi.20077	https://doi.org/10.1002/asi.20077	PROPN
easat-9496	324	1	[	[	X
easat-9496	324	2	9	9	NUM
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easat-9496	324	4	r.	r.	PROPN
easat-9496	324	5	sarwar	sarwar	PROPN
easat-9496	324	6	,	,	PUNCT
easat-9496	324	7	a.	a.	PROPN
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easat-9496	324	9	,	,	PUNCT
easat-9496	324	10	r.	r.	PROPN
easat-9496	324	11	nawaz	nawaz	PROPN
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easat-9496	324	13	a.	a.	PROPN
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easat-9496	324	15	,	,	PUNCT
easat-9496	324	16	n.	n.	PROPN
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easat-9496	324	20	and	and	CCONJ
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easat-9496	325	1	hassan	hassan	ADJ
easat-9496	325	2	,	,	PUNCT
easat-9496	325	3	"	"	PUNCT
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easat-9496	325	13	,	,	PUNCT
easat-9496	325	14	"	"	PUNCT
easat-9496	325	15	scientometrics	scientometric	NOUN
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easat-9496	325	17	vol	vol	NOUN
easat-9496	325	18	.	.	PROPN
easat-9496	326	1	126	126	NUM
easat-9496	326	2	,	,	PUNCT
easat-9496	326	3	no	no	INTJ
easat-9496	326	4	.	.	NOUN
easat-9496	326	5	2	2	NUM
easat-9496	326	6	,	,	PUNCT
easat-9496	326	7	pp	pp	ADJ
easat-9496	326	8	.	.	PUNCT
easat-9496	327	1	951	951	NUM
easat-9496	327	2	-	-	SYM
easat-9496	327	3	967	967	NUM
easat-9496	327	4	,	,	PUNCT
easat-9496	327	5	2021	2021	NUM
easat-9496	327	6	.	.	PUNCT
easat-9496	328	1	https://doi.org/10.1007/s11192-02003804-y	https://doi.org/10.1007/s11192-02003804-y	NOUN
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easat-9496	329	2	10	10	NUM
easat-9496	329	3	]	]	PUNCT
easat-9496	329	4	s.	s.	PROPN
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easat-9496	329	19	,	,	PUNCT
easat-9496	329	20	"	"	PUNCT
easat-9496	329	21	role	role	NOUN
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easat-9496	329	23	social	social	ADJ
easat-9496	329	24	media	medium	NOUN
easat-9496	329	25	technologies	technology	NOUN
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easat-9496	329	27	customer	customer	NOUN
easat-9496	329	28	relationship	relationship	NOUN
easat-9496	329	29	management	management	NOUN
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easat-9496	329	31	2.0	2.0	NUM
easat-9496	329	32	in	in	ADP
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easat-9496	329	34	customer	customer	NOUN
easat-9496	329	35	loyalty	loyalty	NOUN
easat-9496	329	36	and	and	CCONJ
easat-9496	329	37	university	university	NOUN
easat-9496	329	38	reputation	reputation	NOUN
easat-9496	329	39	,	,	PUNCT
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easat-9496	329	41	journal	journal	NOUN
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easat-9496	329	43	marketing	marketing	NOUN
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easat-9496	329	47	,	,	PUNCT
easat-9496	329	48	vol	vol	NOUN
easat-9496	329	49	.	.	PROPN
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easat-9496	330	2	,	,	PUNCT
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easat-9496	330	6	,	,	PUNCT
easat-9496	330	7	pp	pp	ADJ
easat-9496	330	8	.	.	PUNCT
easat-9496	331	1	344	344	NUM
easat-9496	331	2	-	-	SYM
easat-9496	331	3	367	367	NUM
easat-9496	331	4	,	,	PUNCT
easat-9496	331	5	2024	2024	NUM
easat-9496	331	6	.	.	PUNCT
easat-9496	332	1	https://doi.org/10.1080/08841241.2021.1991072	https://doi.org/10.1080/08841241.2021.1991072	NOUN
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easat-9496	333	2	11	11	NUM
easat-9496	333	3	]	]	X
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easat-9496	333	11	and	and	CCONJ
easat-9496	333	12	d.	d.	PROPN
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easat-9496	333	23	brand	brand	NOUN
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easat-9496	333	25	,	,	PUNCT
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easat-9496	333	36	,	,	PUNCT
easat-9496	333	37	sosial	sosial	PROPN
easat-9496	333	38	,	,	PUNCT
easat-9496	333	39	dan	dan	PROPN
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easat-9496	333	41	,	,	PUNCT
easat-9496	333	42	vol	vol	NOUN
easat-9496	333	43	.	.	PROPN
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easat-9496	333	45	,	,	PUNCT
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easat-9496	333	47	.	.	NOUN
easat-9496	333	48	1	1	NUM
easat-9496	333	49	,	,	PUNCT
easat-9496	333	50	pp	pp	ADJ
easat-9496	333	51	.	.	PUNCT
easat-9496	333	52	257	257	NUM
easat-9496	333	53	-	-	SYM
easat-9496	333	54	256	256	NUM
easat-9496	333	55	,	,	PUNCT
easat-9496	333	56	2022	2022	NUM
easat-9496	333	57	.	.	PUNCT
easat-9496	333	58	https://doi.org/10.37680/qalamuna.v14i1.4081	https://doi.org/10.37680/qalamuna.v14i1.4081	X
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easat-9496	334	2	12	12	NUM
easat-9496	334	3	]	]	X
easat-9496	334	4	r.	r.	PROPN
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easat-9496	334	6	,	,	PUNCT
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easat-9496	334	10	,	,	PUNCT
easat-9496	334	11	and	and	CCONJ
easat-9496	334	12	n.	n.	PROPN
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easat-9496	334	21	on	on	ADP
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easat-9496	334	32	:	:	PUNCT
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easat-9496	334	37	,	,	PUNCT
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easat-9496	334	43	,	,	PUNCT
easat-9496	334	44	vol	vol	NOUN
easat-9496	334	45	.	.	PROPN
easat-9496	334	46	29	29	NUM
easat-9496	334	47	,	,	PUNCT
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easat-9496	334	49	.	.	NOUN
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easat-9496	334	51	,	,	PUNCT
easat-9496	334	52	pp	pp	ADJ
easat-9496	334	53	.	.	PUNCT
easat-9496	334	54	20201	20201	NUM
easat-9496	334	55	-	-	SYM
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easat-9496	334	57	,	,	PUNCT
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easat-9496	334	59	.	.	PUNCT
easat-9496	335	1	https://doi.org/10.1007/s10639-024-12604-3	https://doi.org/10.1007/s10639-024-12604-3	NUM
easat-9496	335	2	[	[	X
easat-9496	335	3	13	13	NUM
easat-9496	335	4	]	]	PUNCT
easat-9496	335	5	r.	r.	PROPN
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easat-9496	335	14	,	,	PUNCT
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easat-9496	335	20	e.	e.	PROPN
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easat-9496	335	27	.	.	PUNCT
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easat-9496	335	29	.	.	PUNCT
easat-9496	336	1	lanham	lanham	PROPN
easat-9496	336	2	:	:	PUNCT
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easat-9496	336	8	.	.	PUNCT
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easat-9496	337	2	14	14	NUM
easat-9496	337	3	]	]	X
easat-9496	337	4	o.	o.	PROPN
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easat-9496	337	6	,	,	PUNCT
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easat-9496	337	8	media	medium	NOUN
easat-9496	337	9	roi	roi	NOUN
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easat-9496	337	33	.	.	PUNCT
easat-9496	338	1	london	london	PROPN
easat-9496	338	2	:	:	PUNCT
easat-9496	338	3	pearson	pearson	PROPN
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easat-9496	338	5	,	,	PUNCT
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easat-9496	338	7	.	.	PUNCT
easat-9496	339	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
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easat-9496	339	12	https://doi.org/10.1007/s10639-024-12604-3	https://doi.org/10.1007/s10639-024-12604-3	NUM
easat-9496	339	13	938	938	NUM
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easat-9496	339	22	-	-	SYM
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easat-9496	339	25	.	.	PROPN
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easat-9496	340	2	,	,	PUNCT
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easat-9496	340	4	.	.	NOUN
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easat-9496	340	6	:	:	SYM
easat-9496	340	7	925	925	NUM
easat-9496	340	8	-	-	SYM
easat-9496	340	9	939	939	NUM
easat-9496	340	10	,	,	PUNCT
easat-9496	340	11	2025	2025	NUM
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easat-9496	340	15	-	-	PUNCT
easat-9496	340	16	8484.v9i8.9496	8484.v9i8.9496	NUM
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easat-9496	342	1	35	35	NUM
easat-9496	342	2	-	-	SYM
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easat-9496	343	19	.	.	PUNCT
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easat-9496	348	3	]	]	PUNCT
easat-9496	348	4	a.	a.	NOUN
easat-9496	348	5	kurniati	kurniati	PROPN
easat-9496	348	6	,	,	PUNCT
easat-9496	348	7	a.	a.	NOUN
easat-9496	348	8	nurfatiha	nurfatiha	PROPN
easat-9496	348	9	,	,	PUNCT
easat-9496	348	10	a.	a.	PROPN
easat-9496	348	11	majid	majid	PROPN
easat-9496	348	12	,	,	PUNCT
easat-9496	348	13	and	and	CCONJ
easat-9496	348	14	a.	a.	PROPN
easat-9496	348	15	n.	n.	PROPN
easat-9496	348	16	afif	afif	PROPN
easat-9496	348	17	,	,	PUNCT
easat-9496	348	18	"	"	PUNCT
easat-9496	348	19	human	human	ADJ
easat-9496	348	20	-	-	PUNCT
easat-9496	348	21	centered	center	VERB
easat-9496	348	22	management	management	NOUN
easat-9496	348	23	:	:	PUNCT
easat-9496	348	24	bridging	bridge	VERB
easat-9496	348	25	classical	classical	ADJ
easat-9496	348	26	theory	theory	NOUN
easat-9496	348	27	and	and	CCONJ
easat-9496	348	28	modern	modern	ADJ
easat-9496	348	29	organizational	organizational	ADJ
easat-9496	348	30	practice	practice	NOUN
easat-9496	348	31	,	,	PUNCT
easat-9496	348	32	"	"	PUNCT
easat-9496	348	33	oikos	oikos	ADJ
easat-9496	348	34	,	,	PUNCT
easat-9496	348	35	vol	vol	NOUN
easat-9496	348	36	.	.	PROPN
easat-9496	348	37	17	17	NUM
easat-9496	348	38	,	,	PUNCT
easat-9496	348	39	no	no	INTJ
easat-9496	348	40	.	.	NOUN
easat-9496	348	41	2	2	NUM
easat-9496	348	42	,	,	PUNCT
easat-9496	348	43	pp	pp	ADJ
easat-9496	348	44	.	.	PUNCT
easat-9496	349	1	19	19	NUM
easat-9496	349	2	-	-	SYM
easat-9496	349	3	38	38	NUM
easat-9496	349	4	,	,	PUNCT
easat-9496	349	5	2025	2025	NUM
easat-9496	349	6	.	.	PUNCT
easat-9496	350	1	[	[	X
easat-9496	350	2	20	20	NUM
easat-9496	350	3	]	]	X
easat-9496	350	4	r.	r.	PROPN
easat-9496	350	5	lloyd	lloyd	PROPN
easat-9496	350	6	,	,	PUNCT
easat-9496	350	7	d.	d.	PROPN
easat-9496	350	8	mertens	mertens	PROPN
easat-9496	350	9	,	,	PUNCT
easat-9496	350	10	p.	p.	NOUN
easat-9496	350	11	pálka	pálka	NOUN
easat-9496	350	12	,	,	PUNCT
easat-9496	350	13	and	and	CCONJ
easat-9496	350	14	s.	s.	PROPN
easat-9496	350	15	villegas	villegas	PROPN
easat-9496	350	16	,	,	PUNCT
easat-9496	350	17	"	"	PUNCT
easat-9496	350	18	emerging	emerge	VERB
easat-9496	350	19	from	from	ADP
easat-9496	350	20	the	the	DET
easat-9496	350	21	chaos	chaos	NOUN
easat-9496	350	22	of	of	ADP
easat-9496	350	23	management	management	NOUN
easat-9496	350	24	theory	theory	NOUN
easat-9496	350	25	jungle	jungle	NOUN
easat-9496	350	26	:	:	PUNCT
easat-9496	350	27	a	a	DET
easat-9496	350	28	historical	historical	ADJ
easat-9496	350	29	analysis	analysis	NOUN
easat-9496	350	30	of	of	ADP
easat-9496	350	31	the	the	DET
easat-9496	350	32	development	development	NOUN
easat-9496	350	33	of	of	ADP
easat-9496	350	34	the	the	DET
easat-9496	350	35	four	four	NUM
easat-9496	350	36	principles	principle	NOUN
easat-9496	350	37	of	of	ADP
easat-9496	350	38	management	management	NOUN
easat-9496	350	39	,	,	PUNCT
easat-9496	350	40	"	"	PUNCT
easat-9496	350	41	journal	journal	NOUN
easat-9496	350	42	of	of	ADP
easat-9496	350	43	management	management	NOUN
easat-9496	350	44	history	history	NOUN
easat-9496	350	45	,	,	PUNCT
easat-9496	350	46	vol	vol	NOUN
easat-9496	350	47	.	.	PROPN
easat-9496	350	48	31	31	NUM
easat-9496	350	49	,	,	PUNCT
easat-9496	350	50	no	no	INTJ
easat-9496	350	51	.	.	NOUN
easat-9496	350	52	3	3	NUM
easat-9496	350	53	,	,	PUNCT
easat-9496	350	54	pp	pp	ADJ
easat-9496	350	55	.	.	PUNCT
easat-9496	351	1	451	451	NUM
easat-9496	351	2	-	-	SYM
easat-9496	351	3	471	471	NUM
easat-9496	351	4	,	,	PUNCT
easat-9496	351	5	2023	2023	NUM
easat-9496	351	6	.	.	PUNCT
easat-9496	352	1	https://doi.org/10.1108/jmh-01-2023-0001	https://doi.org/10.1108/jmh-01-2023-0001	X
easat-9496	353	1	[	[	X
easat-9496	353	2	21	21	NUM
easat-9496	353	3	]	]	X
easat-9496	353	4	p.	p.	NOUN
easat-9496	353	5	capriotti	capriotti	PROPN
easat-9496	353	6	,	,	PUNCT
easat-9496	353	7	a.	a.	PROPN
easat-9496	353	8	oliveira	oliveira	PROPN
easat-9496	353	9	,	,	PUNCT
easat-9496	353	10	and	and	CCONJ
easat-9496	353	11	c.	c.	PROPN
easat-9496	353	12	carretón	carretón	PROPN
easat-9496	353	13	,	,	PUNCT
easat-9496	353	14	"	"	PUNCT
easat-9496	353	15	a	a	DET
easat-9496	353	16	model	model	NOUN
easat-9496	353	17	for	for	ADP
easat-9496	353	18	assessing	assess	VERB
easat-9496	353	19	the	the	DET
easat-9496	353	20	active	active	ADJ
easat-9496	353	21	presence	presence	NOUN
easat-9496	353	22	of	of	ADP
easat-9496	353	23	institutions	institution	NOUN
easat-9496	353	24	on	on	ADP
easat-9496	353	25	social	social	ADJ
easat-9496	353	26	media	medium	NOUN
easat-9496	353	27	:	:	PUNCT
easat-9496	353	28	application	application	NOUN
easat-9496	353	29	to	to	ADP
easat-9496	353	30	universities	university	NOUN
easat-9496	353	31	worldwide	worldwide	ADV
easat-9496	353	32	,	,	PUNCT
easat-9496	353	33	"	"	PUNCT
easat-9496	353	34	journal	journal	NOUN
easat-9496	353	35	of	of	ADP
easat-9496	353	36	marketing	marketing	NOUN
easat-9496	353	37	for	for	ADP
easat-9496	353	38	higher	high	ADJ
easat-9496	353	39	education	education	NOUN
easat-9496	353	40	,	,	PUNCT
easat-9496	353	41	vol	vol	NOUN
easat-9496	353	42	.	.	PROPN
easat-9496	354	1	34	34	NUM
easat-9496	354	2	,	,	PUNCT
easat-9496	354	3	no	no	INTJ
easat-9496	354	4	.	.	NOUN
easat-9496	354	5	2	2	NUM
easat-9496	354	6	,	,	PUNCT
easat-9496	354	7	pp	pp	ADJ
easat-9496	354	8	.	.	PUNCT
easat-9496	355	1	1035	1035	NUM
easat-9496	355	2	-	-	SYM
easat-9496	355	3	1055	1055	NUM
easat-9496	355	4	,	,	PUNCT
easat-9496	355	5	2024	2024	NUM
easat-9496	355	6	.	.	PUNCT
easat-9496	356	1	https://doi.org/10.1080/08841241.2023.2166188	https://doi.org/10.1080/08841241.2023.2166188	PUNCT
easat-9496	357	1	[	[	X
easat-9496	357	2	22	22	NUM
easat-9496	357	3	]	]	PUNCT
easat-9496	357	4	a.	a.	NOUN
easat-9496	357	5	juhaidi	juhaidi	PROPN
easat-9496	357	6	,	,	PUNCT
easat-9496	357	7	"	"	PUNCT
easat-9496	357	8	social	social	ADJ
easat-9496	357	9	media	medium	NOUN
easat-9496	357	10	marketing	marketing	NOUN
easat-9496	357	11	of	of	ADP
easat-9496	357	12	islamic	islamic	PROPN
easat-9496	357	13	higher	high	ADJ
easat-9496	357	14	education	education	NOUN
easat-9496	357	15	institution	institution	NOUN
easat-9496	357	16	in	in	ADP
easat-9496	357	17	indonesia	indonesia	PROPN
easat-9496	357	18	:	:	PUNCT
easat-9496	357	19	a	a	DET
easat-9496	357	20	marketing	marketing	NOUN
easat-9496	357	21	mix	mix	NOUN
easat-9496	357	22	perspective	perspective	NOUN
easat-9496	357	23	,	,	PUNCT
easat-9496	357	24	"	"	PUNCT
easat-9496	357	25	cogent	cogent	NOUN
easat-9496	357	26	business	business	NOUN
easat-9496	357	27	&	&	CCONJ
easat-9496	357	28	management	management	PROPN
easat-9496	357	29	,	,	PUNCT
easat-9496	357	30	vol	vol	NOUN
easat-9496	357	31	.	.	PROPN
easat-9496	357	32	11	11	NUM
easat-9496	357	33	,	,	PUNCT
easat-9496	357	34	no	no	INTJ
easat-9496	357	35	.	.	NOUN
easat-9496	357	36	1	1	NUM
easat-9496	357	37	,	,	PUNCT
easat-9496	357	38	p.	p.	NOUN
easat-9496	357	39	2374864	2374864	NUM
easat-9496	357	40	,	,	PUNCT
easat-9496	357	41	2024	2024	NUM
easat-9496	357	42	.	.	PUNCT
easat-9496	358	1	https://doi.org/10.1080/23311975.2024.2374864	https://doi.org/10.1080/23311975.2024.2374864	X
easat-9496	359	1	[	[	X
easat-9496	359	2	23	23	NUM
easat-9496	359	3	]	]	X
easat-9496	359	4	l.	l.	PROPN
easat-9496	359	5	m.	m.	PROPN
easat-9496	359	6	nkomo	nkomo	PROPN
easat-9496	359	7	,	,	PUNCT
easat-9496	359	8	b.	b.	PROPN
easat-9496	359	9	k.	k.	PROPN
easat-9496	359	10	daniel	daniel	PROPN
easat-9496	359	11	,	,	PUNCT
easat-9496	359	12	and	and	CCONJ
easat-9496	359	13	r.	r.	PROPN
easat-9496	359	14	j.	j.	PROPN
easat-9496	359	15	butson	butson	PROPN
easat-9496	359	16	,	,	PUNCT
easat-9496	359	17	"	"	PUNCT
easat-9496	359	18	synthesis	synthesis	NOUN
easat-9496	359	19	of	of	ADP
easat-9496	359	20	student	student	NOUN
easat-9496	359	21	engagement	engagement	NOUN
easat-9496	359	22	with	with	ADP
easat-9496	359	23	digital	digital	ADJ
easat-9496	359	24	technologies	technology	NOUN
easat-9496	359	25	:	:	PUNCT
easat-9496	359	26	a	a	DET
easat-9496	359	27	systematic	systematic	ADJ
easat-9496	359	28	review	review	NOUN
easat-9496	359	29	of	of	ADP
easat-9496	359	30	the	the	DET
easat-9496	359	31	literature	literature	NOUN
easat-9496	359	32	,	,	PUNCT
easat-9496	359	33	"	"	PUNCT
easat-9496	359	34	international	international	ADJ
easat-9496	359	35	journal	journal	NOUN
easat-9496	359	36	of	of	ADP
easat-9496	359	37	educational	educational	ADJ
easat-9496	359	38	technology	technology	NOUN
easat-9496	359	39	in	in	ADP
easat-9496	359	40	higher	high	ADJ
easat-9496	359	41	education	education	NOUN
easat-9496	359	42	,	,	PUNCT
easat-9496	359	43	vol	vol	NOUN
easat-9496	359	44	.	.	PROPN
easat-9496	359	45	18	18	NUM
easat-9496	359	46	,	,	PUNCT
easat-9496	359	47	no	no	INTJ
easat-9496	359	48	.	.	NOUN
easat-9496	359	49	1	1	NUM
easat-9496	359	50	,	,	PUNCT
easat-9496	359	51	p.	p.	NOUN
easat-9496	359	52	34	34	NUM
easat-9496	359	53	,	,	PUNCT
easat-9496	359	54	2021	2021	NUM
easat-9496	359	55	.	.	PUNCT
easat-9496	359	56	https://doi.org/10.1186/s41239-021-00270-1	https://doi.org/10.1186/s41239-021-00270-1	X
easat-9496	360	1	[	[	X
easat-9496	360	2	24	24	NUM
easat-9496	360	3	]	]	X
easat-9496	360	4	d.	d.	PROPN
easat-9496	360	5	riffe	riffe	PROPN
easat-9496	360	6	,	,	PUNCT
easat-9496	360	7	s.	s.	PROPN
easat-9496	360	8	lacy	lacy	PROPN
easat-9496	360	9	,	,	PUNCT
easat-9496	360	10	b.	b.	PROPN
easat-9496	360	11	watson	watson	PROPN
easat-9496	360	12	,	,	PUNCT
easat-9496	360	13	and	and	CCONJ
easat-9496	360	14	j.	j.	PROPN
easat-9496	360	15	lovejoy	lovejoy	PROPN
easat-9496	360	16	,	,	PUNCT
easat-9496	360	17	analyzing	analyze	VERB
easat-9496	360	18	media	medium	NOUN
easat-9496	360	19	messages	message	NOUN
easat-9496	360	20	:	:	PUNCT
easat-9496	360	21	using	use	VERB
easat-9496	360	22	quantitative	quantitative	ADJ
easat-9496	360	23	content	content	NOUN
easat-9496	360	24	analysis	analysis	NOUN
easat-9496	360	25	in	in	ADP
easat-9496	360	26	research	research	NOUN
easat-9496	360	27	,	,	PUNCT
easat-9496	360	28	5th	5th	ADJ
easat-9496	360	29	ed	ed	NOUN
easat-9496	360	30	.	.	PUNCT
easat-9496	361	1	new	new	PROPN
easat-9496	361	2	york	york	PROPN
easat-9496	361	3	:	:	PUNCT
easat-9496	361	4	routledge	routledge	PROPN
easat-9496	361	5	,	,	PUNCT
easat-9496	361	6	2023	2023	NUM
easat-9496	361	7	.	.	PUNCT
easat-9496	362	1	[	[	X
easat-9496	362	2	25	25	NUM
easat-9496	362	3	]	]	X
easat-9496	362	4	e.	e.	PROPN
easat-9496	362	5	erlin	erlin	PROPN
easat-9496	362	6	et	et	PROPN
easat-9496	362	7	al	al	PROPN
easat-9496	362	8	.	.	PROPN
easat-9496	362	9	,	,	PUNCT
easat-9496	362	10	"	"	PUNCT
easat-9496	362	11	the	the	DET
easat-9496	362	12	role	role	NOUN
easat-9496	362	13	of	of	ADP
easat-9496	362	14	public	public	ADJ
easat-9496	362	15	relations	relation	NOUN
easat-9496	362	16	management	management	NOUN
easat-9496	362	17	in	in	ADP
easat-9496	362	18	building	build	VERB
easat-9496	362	19	the	the	DET
easat-9496	362	20	image	image	NOUN
easat-9496	362	21	of	of	ADP
easat-9496	362	22	educational	educational	ADJ
easat-9496	362	23	institutions	institution	NOUN
easat-9496	362	24	,	,	PUNCT
easat-9496	362	25	"	"	PUNCT
easat-9496	362	26	journal	journal	NOUN
easat-9496	362	27	of	of	ADP
easat-9496	362	28	governance	governance	NOUN
easat-9496	362	29	and	and	CCONJ
easat-9496	362	30	public	public	ADJ
easat-9496	362	31	administration	administration	NOUN
easat-9496	362	32	,	,	PUNCT
easat-9496	362	33	vol	vol	NOUN
easat-9496	362	34	.	.	PROPN
easat-9496	362	35	2	2	NUM
easat-9496	362	36	,	,	PUNCT
easat-9496	362	37	no	no	INTJ
easat-9496	362	38	.	.	NOUN
easat-9496	362	39	1	1	NUM
easat-9496	362	40	,	,	PUNCT
easat-9496	362	41	pp	pp	ADJ
easat-9496	362	42	.	.	PUNCT
easat-9496	363	1	1	1	NUM
easat-9496	363	2	-	-	SYM
easat-9496	363	3	9	9	NUM
easat-9496	363	4	,	,	PUNCT
easat-9496	363	5	2024	2024	NUM
easat-9496	363	6	.	.	PUNCT
easat-9496	364	1	[	[	X
easat-9496	364	2	26	26	NUM
easat-9496	364	3	]	]	X
easat-9496	364	4	r.	r.	PROPN
easat-9496	364	5	whisman	whisman	PROPN
easat-9496	364	6	,	,	PUNCT
easat-9496	364	7	"	"	PUNCT
easat-9496	364	8	internal	internal	ADJ
easat-9496	364	9	branding	branding	NOUN
easat-9496	364	10	:	:	PUNCT
easat-9496	364	11	a	a	DET
easat-9496	364	12	university	university	NOUN
easat-9496	364	13	's	's	PART
easat-9496	364	14	most	most	ADV
easat-9496	364	15	valuable	valuable	ADJ
easat-9496	364	16	intangible	intangible	ADJ
easat-9496	364	17	asset	asset	NOUN
easat-9496	364	18	,	,	PUNCT
easat-9496	364	19	"	"	PUNCT
easat-9496	364	20	journal	journal	NOUN
easat-9496	364	21	of	of	ADP
easat-9496	364	22	product	product	NOUN
easat-9496	364	23	&	&	CCONJ
easat-9496	364	24	brand	brand	PROPN
easat-9496	364	25	management	management	PROPN
easat-9496	364	26	,	,	PUNCT
easat-9496	364	27	vol	vol	NOUN
easat-9496	364	28	.	.	PROPN
easat-9496	364	29	18	18	NUM
easat-9496	364	30	,	,	PUNCT
easat-9496	364	31	no	no	INTJ
easat-9496	364	32	.	.	NOUN
easat-9496	364	33	5	5	NUM
easat-9496	364	34	,	,	PUNCT
easat-9496	364	35	pp	pp	ADJ
easat-9496	364	36	.	.	PUNCT
easat-9496	365	1	367	367	NUM
easat-9496	365	2	-	-	SYM
easat-9496	365	3	370	370	NUM
easat-9496	365	4	,	,	PUNCT
easat-9496	365	5	2009	2009	NUM
easat-9496	365	6	.	.	PUNCT
easat-9496	365	7	https://doi.org/10.1108/10610420910981846	https://doi.org/10.1108/10610420910981846	NOUN
easat-9496	366	1	[	[	X
easat-9496	366	2	27	27	NUM
easat-9496	366	3	]	]	PUNCT
easat-9496	366	4	j.	j.	PROPN
easat-9496	366	5	c.	c.	PROPN
easat-9496	366	6	andrews	andrews	PROPN
easat-9496	366	7	and	and	CCONJ
easat-9496	366	8	t.	t.	PROPN
easat-9496	366	9	a.	a.	PROPN
easat-9496	366	10	shimp	shimp	PROPN
easat-9496	366	11	,	,	PUNCT
easat-9496	366	12	advertising	advertising	NOUN
easat-9496	366	13	,	,	PUNCT
easat-9496	366	14	promotion	promotion	NOUN
easat-9496	366	15	,	,	PUNCT
easat-9496	366	16	and	and	CCONJ
easat-9496	366	17	other	other	ADJ
easat-9496	366	18	aspects	aspect	NOUN
easat-9496	366	19	of	of	ADP
easat-9496	366	20	integrated	integrate	VERB
easat-9496	366	21	marketing	marketing	NOUN
easat-9496	366	22	communications	communication	NOUN
easat-9496	366	23	.	.	PUNCT
easat-9496	367	1	singapore	singapore	PROPN
easat-9496	367	2	:	:	PUNCT
easat-9496	368	1	cengage	cengage	PROPN
easat-9496	368	2	learning	learning	PROPN
easat-9496	368	3	asia	asia	PROPN
easat-9496	368	4	pte	pte	PROPN
easat-9496	368	5	limited	limit	VERB
easat-9496	368	6	,	,	PUNCT
easat-9496	368	7	2014	2014	NUM
easat-9496	368	8	.	.	PUNCT
easat-9496	369	1	[	[	X
easat-9496	369	2	28	28	NUM
easat-9496	369	3	]	]	X
easat-9496	369	4	s.	s.	PROPN
easat-9496	369	5	k.	k.	PROPN
easat-9496	369	6	pawar	pawar	PROPN
easat-9496	369	7	,	,	PUNCT
easat-9496	369	8	"	"	PUNCT
easat-9496	369	9	social	social	ADJ
easat-9496	369	10	media	medium	NOUN
easat-9496	369	11	in	in	ADP
easat-9496	369	12	higher	high	ADJ
easat-9496	369	13	education	education	NOUN
easat-9496	369	14	marketing	marketing	NOUN
easat-9496	369	15	:	:	PUNCT
easat-9496	369	16	a	a	DET
easat-9496	369	17	systematic	systematic	ADJ
easat-9496	369	18	literature	literature	NOUN
easat-9496	369	19	review	review	NOUN
easat-9496	369	20	and	and	CCONJ
easat-9496	369	21	research	research	NOUN
easat-9496	369	22	agenda	agenda	NOUN
easat-9496	369	23	,	,	PUNCT
easat-9496	369	24	"	"	PUNCT
easat-9496	369	25	cogent	cogent	NOUN
easat-9496	369	26	business	business	NOUN
easat-9496	369	27	&	&	CCONJ
easat-9496	369	28	management	management	PROPN
easat-9496	369	29	,	,	PUNCT
easat-9496	369	30	vol	vol	NOUN
easat-9496	369	31	.	.	PROPN
easat-9496	369	32	11	11	NUM
easat-9496	369	33	,	,	PUNCT
easat-9496	369	34	no	no	INTJ
easat-9496	369	35	.	.	NOUN
easat-9496	369	36	1	1	NUM
easat-9496	369	37	,	,	PUNCT
easat-9496	369	38	p.	p.	NOUN
easat-9496	369	39	2423059	2423059	NUM
easat-9496	369	40	,	,	PUNCT
easat-9496	369	41	2024	2024	NUM
easat-9496	369	42	.	.	PUNCT
easat-9496	369	43	https://doi.org/10.1080/23311975.2024.2423059	https://doi.org/10.1080/23311975.2024.2423059	PUNCT
easat-9496	370	1	[	[	X
easat-9496	370	2	29	29	NUM
easat-9496	370	3	]	]	X
easat-9496	370	4	r.	r.	PROPN
easat-9496	370	5	m.	m.	PROPN
easat-9496	370	6	luttrell	luttrell	PROPN
easat-9496	370	7	and	and	CCONJ
easat-9496	370	8	l.	l.	PROPN
easat-9496	370	9	w.	w.	PROPN
easat-9496	370	10	capizzo	capizzo	PROPN
easat-9496	370	11	,	,	PUNCT
easat-9496	370	12	the	the	DET
easat-9496	370	13	pr	pr	NOUN
easat-9496	370	14	agency	agency	NOUN
easat-9496	370	15	handbook	handbook	PROPN
easat-9496	370	16	.	.	PUNCT
easat-9496	371	1	london	london	PROPN
easat-9496	371	2	:	:	PUNCT
easat-9496	371	3	sage	sage	NOUN
easat-9496	371	4	publications	publication	NOUN
easat-9496	371	5	,	,	PUNCT
easat-9496	371	6	2018	2018	NUM
easat-9496	371	7	.	.	PUNCT
easat-9496	372	1	[	[	X
easat-9496	372	2	30	30	NUM
easat-9496	372	3	]	]	X
easat-9496	372	4	g.	g.	PROPN
easat-9496	372	5	dietrich	dietrich	PROPN
easat-9496	372	6	,	,	PUNCT
easat-9496	372	7	spin	spin	NOUN
easat-9496	372	8	sucks	suck	VERB
easat-9496	372	9	:	:	PUNCT
easat-9496	372	10	communication	communication	NOUN
easat-9496	372	11	and	and	CCONJ
easat-9496	372	12	reputation	reputation	NOUN
easat-9496	372	13	management	management	NOUN
easat-9496	372	14	in	in	ADP
easat-9496	372	15	the	the	DET
easat-9496	372	16	digital	digital	ADJ
easat-9496	372	17	age	age	NOUN
easat-9496	372	18	.	.	PUNCT
easat-9496	373	1	london	london	PROPN
easat-9496	373	2	:	:	PUNCT
easat-9496	373	3	que	que	PROPN
easat-9496	373	4	publishing	publishing	NOUN
easat-9496	373	5	,	,	PUNCT
easat-9496	373	6	2014	2014	NUM
easat-9496	373	7	.	.	PUNCT
easat-9496	374	1	[	[	X
easat-9496	374	2	31	31	NUM
easat-9496	374	3	]	]	PUNCT
easat-9496	374	4	j.	j.	PROPN
easat-9496	374	5	d.	d.	PROPN
easat-9496	374	6	balarezo	balarezo	PROPN
easat-9496	374	7	,	,	PUNCT
easat-9496	374	8	n.	n.	PROPN
easat-9496	374	9	j.	j.	PROPN
easat-9496	374	10	foss	foss	PROPN
easat-9496	374	11	,	,	PUNCT
easat-9496	374	12	and	and	CCONJ
easat-9496	374	13	b.	b.	PROPN
easat-9496	374	14	b.	b.	PROPN
easat-9496	374	15	nielsen	nielsen	PROPN
easat-9496	374	16	,	,	PUNCT
easat-9496	374	17	"	"	PUNCT
easat-9496	374	18	organizational	organizational	ADJ
easat-9496	374	19	learning	learning	NOUN
easat-9496	374	20	:	:	PUNCT
easat-9496	374	21	understanding	understand	VERB
easat-9496	374	22	cognitive	cognitive	ADJ
easat-9496	374	23	barriers	barrier	NOUN
easat-9496	374	24	and	and	CCONJ
easat-9496	374	25	what	what	DET
easat-9496	374	26	organizations	organization	NOUN
easat-9496	374	27	can	can	AUX
easat-9496	374	28	do	do	VERB
easat-9496	374	29	about	about	ADP
easat-9496	374	30	them	they	PRON
easat-9496	374	31	,	,	PUNCT
easat-9496	374	32	"	"	PUNCT
easat-9496	374	33	management	management	NOUN
easat-9496	374	34	learning	learning	NOUN
easat-9496	374	35	,	,	PUNCT
easat-9496	374	36	vol	vol	NOUN
easat-9496	374	37	.	.	PROPN
easat-9496	374	38	55	55	NUM
easat-9496	374	39	,	,	PUNCT
easat-9496	374	40	no	no	INTJ
easat-9496	374	41	.	.	NOUN
easat-9496	374	42	5	5	NUM
easat-9496	374	43	,	,	PUNCT
easat-9496	374	44	pp	pp	ADJ
easat-9496	374	45	.	.	PUNCT
easat-9496	375	1	741	741	NUM
easat-9496	375	2	-	-	SYM
easat-9496	375	3	768	768	NUM
easat-9496	375	4	,	,	PUNCT
easat-9496	375	5	2024	2024	NUM
easat-9496	375	6	.	.	PUNCT
easat-9496	376	1	https://doi.org/10.1177/13505076231210635	https://doi.org/10.1177/13505076231210635	X
easat-9496	377	1	[	[	X
easat-9496	377	2	32	32	NUM
easat-9496	377	3	]	]	PUNCT
easat-9496	377	4	m.	m.	NOUN
easat-9496	377	5	j.	j.	PROPN
easat-9496	377	6	hatch	hatch	PROPN
easat-9496	377	7	and	and	CCONJ
easat-9496	377	8	m.	m.	PROPN
easat-9496	377	9	schultz	schultz	PROPN
easat-9496	377	10	,	,	PUNCT
easat-9496	377	11	"	"	PUNCT
easat-9496	377	12	the	the	DET
easat-9496	377	13	dynamics	dynamic	NOUN
easat-9496	377	14	of	of	ADP
easat-9496	377	15	organizational	organizational	ADJ
easat-9496	377	16	identity	identity	NOUN
easat-9496	377	17	,	,	PUNCT
easat-9496	377	18	"	"	PUNCT
easat-9496	377	19	human	human	ADJ
easat-9496	377	20	relations	relation	NOUN
easat-9496	377	21	,	,	PUNCT
easat-9496	377	22	vol	vol	NOUN
easat-9496	377	23	.	.	PROPN
easat-9496	377	24	55	55	NUM
easat-9496	377	25	,	,	PUNCT
easat-9496	377	26	no	no	INTJ
easat-9496	377	27	.	.	NOUN
easat-9496	377	28	8	8	NUM
easat-9496	377	29	,	,	PUNCT
easat-9496	377	30	pp	pp	ADJ
easat-9496	377	31	.	.	PUNCT
easat-9496	378	1	989	989	NUM
easat-9496	378	2	-	-	SYM
easat-9496	378	3	1018	1018	NUM
easat-9496	378	4	,	,	PUNCT
easat-9496	378	5	2002	2002	NUM
easat-9496	378	6	.	.	PUNCT
easat-9496	379	1	https://doi.org/10.1177/0018726702055008181	https://doi.org/10.1177/0018726702055008181	X
easat-9496	380	1	[	[	X
easat-9496	380	2	33	33	NUM
easat-9496	380	3	]	]	PUNCT
easat-9496	380	4	r.	r.	PROPN
easat-9496	380	5	yitshaki	yitshaki	PROPN
easat-9496	380	6	,	,	PUNCT
easat-9496	380	7	"	"	PUNCT
easat-9496	380	8	advice	advice	NOUN
easat-9496	380	9	seeking	seeking	NOUN
easat-9496	380	10	and	and	CCONJ
easat-9496	380	11	mentors	mentor	NOUN
easat-9496	380	12	’	'	PUNCT
easat-9496	380	13	influence	influence	NOUN
easat-9496	380	14	on	on	ADP
easat-9496	380	15	entrepreneurs	entrepreneur	NOUN
easat-9496	380	16	’	'	PUNCT
easat-9496	380	17	role	role	NOUN
easat-9496	380	18	identity	identity	NOUN
easat-9496	380	19	and	and	CCONJ
easat-9496	380	20	business	business	NOUN
easat-9496	380	21	-	-	PUNCT
easat-9496	380	22	model	model	NOUN
easat-9496	380	23	change	change	NOUN
easat-9496	380	24	,	,	PUNCT
easat-9496	380	25	"	"	PUNCT
easat-9496	380	26	journal	journal	NOUN
easat-9496	380	27	of	of	ADP
easat-9496	380	28	small	small	ADJ
easat-9496	380	29	business	business	NOUN
easat-9496	380	30	management	management	NOUN
easat-9496	380	31	,	,	PUNCT
easat-9496	380	32	vol	vol	NOUN
easat-9496	380	33	.	.	PROPN
easat-9496	380	34	63	63	NUM
easat-9496	380	35	,	,	PUNCT
easat-9496	380	36	no	no	INTJ
easat-9496	380	37	.	.	NOUN
easat-9496	380	38	1	1	NUM
easat-9496	380	39	,	,	PUNCT
easat-9496	380	40	pp	pp	ADJ
easat-9496	380	41	.	.	PUNCT
easat-9496	381	1	70	70	NUM
easat-9496	381	2	-	-	SYM
easat-9496	381	3	110	110	NUM
easat-9496	381	4	,	,	PUNCT
easat-9496	381	5	2025	2025	NUM
easat-9496	381	6	.	.	PUNCT
easat-9496	382	1	https://doi.org/10.1080/00472778.2024.2307494	https://doi.org/10.1080/00472778.2024.2307494	VERB
easat-9496	383	1	[	[	X
easat-9496	383	2	34	34	NUM
easat-9496	383	3	]	]	PUNCT
easat-9496	383	4	p.	p.	NOUN
easat-9496	383	5	clark	clark	PROPN
easat-9496	383	6	,	,	PUNCT
easat-9496	383	7	c.	c.	PROPN
easat-9496	383	8	chapleo	chapleo	PROPN
easat-9496	383	9	,	,	PUNCT
easat-9496	383	10	and	and	CCONJ
easat-9496	383	11	k.	k.	PROPN
easat-9496	383	12	suomi	suomi	PROPN
easat-9496	383	13	,	,	PUNCT
easat-9496	383	14	"	"	PUNCT
easat-9496	383	15	branding	brand	VERB
easat-9496	383	16	higher	high	ADJ
easat-9496	383	17	education	education	NOUN
easat-9496	383	18	:	:	PUNCT
easat-9496	383	19	an	an	DET
easat-9496	383	20	exploration	exploration	NOUN
easat-9496	383	21	of	of	ADP
easat-9496	383	22	the	the	DET
easat-9496	383	23	role	role	NOUN
easat-9496	383	24	of	of	ADP
easat-9496	383	25	internal	internal	ADJ
easat-9496	383	26	branding	branding	NOUN
easat-9496	383	27	on	on	ADP
easat-9496	383	28	middle	middle	ADJ
easat-9496	383	29	management	management	NOUN
easat-9496	383	30	in	in	ADP
easat-9496	383	31	a	a	DET
easat-9496	383	32	university	university	NOUN
easat-9496	383	33	rebrand	rebrand	NOUN
easat-9496	383	34	,	,	PUNCT
easat-9496	383	35	"	"	PUNCT
easat-9496	383	36	tertiary	tertiary	ADJ
easat-9496	383	37	education	education	NOUN
easat-9496	383	38	and	and	CCONJ
easat-9496	383	39	management	management	NOUN
easat-9496	383	40	,	,	PUNCT
easat-9496	383	41	vol	vol	NOUN
easat-9496	383	42	.	.	PROPN
easat-9496	383	43	26	26	NUM
easat-9496	383	44	,	,	PUNCT
easat-9496	383	45	no	no	INTJ
easat-9496	383	46	.	.	NOUN
easat-9496	383	47	2	2	NUM
easat-9496	383	48	,	,	PUNCT
easat-9496	383	49	pp	pp	ADJ
easat-9496	383	50	.	.	PUNCT
easat-9496	384	1	131	131	NUM
easat-9496	384	2	-	-	SYM
easat-9496	384	3	149	149	NUM
easat-9496	384	4	,	,	PUNCT
easat-9496	384	5	2020	2020	NUM
easat-9496	384	6	.	.	PUNCT
easat-9496	385	1	https://doi.org/10.1007/s11233-019-09054-9	https://doi.org/10.1007/s11233-019-09054-9	NUM
easat-9496	385	2	[	[	X
easat-9496	385	3	35	35	NUM
easat-9496	385	4	]	]	PUNCT
easat-9496	385	5	a.	a.	NOUN
easat-9496	385	6	peruta	peruta	NOUN
easat-9496	385	7	and	and	CCONJ
easat-9496	385	8	a.	a.	PROPN
easat-9496	385	9	b.	b.	PROPN
easat-9496	385	10	shields	shields	PROPN
easat-9496	385	11	,	,	PUNCT
easat-9496	385	12	"	"	PUNCT
easat-9496	385	13	social	social	ADJ
easat-9496	385	14	media	medium	NOUN
easat-9496	385	15	in	in	ADP
easat-9496	385	16	higher	high	ADJ
easat-9496	385	17	education	education	NOUN
easat-9496	385	18	:	:	PUNCT
easat-9496	386	1	understanding	understand	VERB
easat-9496	386	2	how	how	SCONJ
easat-9496	386	3	colleges	college	NOUN
easat-9496	386	4	and	and	CCONJ
easat-9496	386	5	universities	university	NOUN
easat-9496	386	6	use	use	VERB
easat-9496	386	7	facebook	facebook	NOUN
easat-9496	386	8	,	,	PUNCT
easat-9496	386	9	"	"	PUNCT
easat-9496	386	10	journal	journal	NOUN
easat-9496	386	11	of	of	ADP
easat-9496	386	12	marketing	marketing	NOUN
easat-9496	386	13	for	for	ADP
easat-9496	386	14	higher	high	ADJ
easat-9496	386	15	education	education	NOUN
easat-9496	386	16	,	,	PUNCT
easat-9496	386	17	vol	vol	NOUN
easat-9496	386	18	.	.	PROPN
easat-9496	386	19	27	27	NUM
easat-9496	386	20	,	,	PUNCT
easat-9496	386	21	no	no	INTJ
easat-9496	386	22	.	.	NOUN
easat-9496	386	23	1	1	NUM
easat-9496	386	24	,	,	PUNCT
easat-9496	386	25	pp	pp	ADJ
easat-9496	386	26	.	.	PUNCT
easat-9496	387	1	131	131	NUM
easat-9496	387	2	-	-	SYM
easat-9496	387	3	143	143	NUM
easat-9496	387	4	,	,	PUNCT
easat-9496	387	5	2017	2017	NUM
easat-9496	387	6	.	.	PUNCT
easat-9496	388	1	https://doi.org/10.1080/08841241.2016.1212451	https://doi.org/10.1080/08841241.2016.1212451	PUNCT
easat-9496	389	1	[	[	X
easat-9496	389	2	36	36	NUM
easat-9496	389	3	]	]	PUNCT
easat-9496	389	4	a.	a.	NOUN
easat-9496	389	5	smith	smith	PROPN
easat-9496	389	6	and	and	CCONJ
easat-9496	389	7	m.	m.	NOUN
easat-9496	389	8	thelwall	thelwall	PROPN
easat-9496	389	9	,	,	PUNCT
easat-9496	389	10	"	"	PUNCT
easat-9496	389	11	web	web	NOUN
easat-9496	389	12	impact	impact	NOUN
easat-9496	389	13	factors	factor	NOUN
easat-9496	389	14	for	for	ADP
easat-9496	389	15	australasian	australasian	ADJ
easat-9496	389	16	universities	university	NOUN
easat-9496	389	17	,	,	PUNCT
easat-9496	389	18	"	"	PUNCT
easat-9496	389	19	scientometrics	scientometric	NOUN
easat-9496	389	20	,	,	PUNCT
easat-9496	389	21	vol	vol	NOUN
easat-9496	389	22	.	.	PROPN
easat-9496	389	23	54	54	NUM
easat-9496	389	24	,	,	PUNCT
easat-9496	389	25	no	no	INTJ
easat-9496	389	26	.	.	NOUN
easat-9496	389	27	3	3	NUM
easat-9496	389	28	,	,	PUNCT
easat-9496	389	29	pp	pp	ADJ
easat-9496	389	30	.	.	PUNCT
easat-9496	389	31	363380	363380	NUM
easat-9496	389	32	,	,	PUNCT
easat-9496	389	33	2002	2002	NUM
easat-9496	389	34	.	.	PUNCT
easat-9496	390	1	https://doi.org/10.1023/a:1016030415822	https://doi.org/10.1023/a:1016030415822	ADJ
easat-9496	391	1	[	[	X
easat-9496	391	2	37	37	NUM
easat-9496	391	3	]	]	X
easat-9496	391	4	d.	d.	PROPN
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easat-9496	391	6	,	,	PUNCT
easat-9496	391	7	d.	d.	PROPN
easat-9496	391	8	richards	richards	PROPN
easat-9496	391	9	,	,	PUNCT
easat-9496	391	10	a.	a.	NOUN
easat-9496	391	11	a.	a.	NOUN
easat-9496	391	12	bilgin	bilgin	NOUN
easat-9496	391	13	,	,	PUNCT
easat-9496	391	14	and	and	CCONJ
easat-9496	391	15	c.	c.	PROPN
easat-9496	391	16	chen	chen	PROPN
easat-9496	391	17	,	,	PUNCT
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easat-9496	391	19	b	b	NOUN
easat-9496	391	20	:	:	PUNCT
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easat-9496	391	22	of	of	ADP
easat-9496	391	23	the	the	DET
easat-9496	391	24	virtual	virtual	ADJ
easat-9496	391	25	agent	agent	NOUN
easat-9496	391	26	for	for	ADP
easat-9496	391	27	stage	stage	NOUN
easat-9496	391	28	4	4	NUM
easat-9496	391	29	.	.	PUNCT
easat-9496	392	1	in	in	ADP
easat-9496	392	2	the	the	DET
easat-9496	392	3	development	development	NOUN
easat-9496	392	4	of	of	ADP
easat-9496	392	5	open	open	ADJ
easat-9496	392	6	government	government	NOUN
easat-9496	392	7	data	datum	NOUN
easat-9496	392	8	:	:	PUNCT
easat-9496	392	9	connecting	connect	VERB
easat-9496	392	10	supply	supply	NOUN
easat-9496	392	11	and	and	CCONJ
easat-9496	392	12	demand	demand	NOUN
easat-9496	392	13	through	through	ADP
easat-9496	392	14	portals	portal	NOUN
easat-9496	392	15	.	.	PUNCT
easat-9496	393	1	leeds	leed	NOUN
easat-9496	393	2	:	:	PUNCT
easat-9496	393	3	emerald	emerald	PROPN
easat-9496	393	4	publishing	publishing	PROPN
easat-9496	393	5	limited	limit	VERB
easat-9496	393	6	,	,	PUNCT
easat-9496	393	7	2022	2022	NUM
easat-9496	393	8	.	.	PUNCT
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easat-9496	394	2	38	38	NUM
easat-9496	394	3	]	]	PUNCT
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easat-9496	394	7	,	,	PUNCT
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easat-9496	394	9	design	design	NOUN
easat-9496	394	10	:	:	PUNCT
easat-9496	394	11	the	the	DET
easat-9496	394	12	addie	addie	PROPN
easat-9496	394	13	approach	approach	NOUN
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easat-9496	395	1	london	london	PROPN
easat-9496	395	2	:	:	PUNCT
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easat-9496	395	4	,	,	PUNCT
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easat-9496	395	6	.	.	PUNCT
easat-9496	396	1	[	[	X
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easat-9496	396	3	]	]	PUNCT
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easat-9496	398	3	]	]	PUNCT
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easat-9496	398	24	.	.	PUNCT
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easat-9496	399	3	]	]	PUNCT
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easat-9496	399	21	instagram	instagram	PROPN
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easat-9496	399	27	sciences	science	NOUN
easat-9496	399	28	)	)	PUNCT
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easat-9496	400	1	arcada	arcada	PROPN
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easat-9496	400	5	sciences	science	NOUN
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easat-9496	400	7	"	"	PUNCT
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easat-9496	400	9	.	.	PUNCT
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easat-9496	401	4	]	]	X
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easat-9496	401	6	,	,	PUNCT
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easat-9496	401	8	,	,	PUNCT
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easat-9496	402	2	:	:	PUNCT
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easat-9496	402	4	,	,	PUNCT
easat-9496	402	5	2011	2011	NUM
easat-9496	402	6	.	.	PUNCT
easat-9496	403	1	[	[	X
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easat-9496	403	3	]	]	X
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easat-9496	403	10	.	.	PUNCT
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easat-9496	404	33	.	.	PUNCT
easat-9496	405	1	https://doi.org/10.1007/s11192-012-0868-5	https://doi.org/10.1007/s11192-012-0868-5	PROPN
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easat-9496	406	3	]	]	PUNCT
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easat-9496	406	9	and	and	CCONJ
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easat-9496	407	1	london	london	PROPN
easat-9496	407	2	,	,	PUNCT
easat-9496	407	3	uk	uk	PROPN
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easat-9496	407	5	sage	sage	NOUN
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easat-9496	407	7	,	,	PUNCT
easat-9496	407	8	2024	2024	NUM
easat-9496	407	9	.	.	PUNCT
easat-9496	408	1	https://doi.org/10.1108/jmh-01-2023-0001	https://doi.org/10.1108/jmh-01-2023-0001	INTJ
easat-9496	408	2	https://doi.org/10.1080/08841241.2023.2166188	https://doi.org/10.1080/08841241.2023.2166188	PUNCT
easat-9496	409	1	https://doi.org/10.1080/23311975.2024.2374864	https://doi.org/10.1080/23311975.2024.2374864	INTJ
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easat-9496	409	4	https://doi.org/10.1080/23311975.2024.2423059	https://doi.org/10.1080/23311975.2024.2423059	PUNCT
easat-9496	410	1	https://doi.org/10.1177/13505076231210635	https://doi.org/10.1177/13505076231210635	NOUN
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easat-9496	412	6	:	:	SYM
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easat-9496	412	8	-	-	SYM
easat-9496	412	9	939	939	NUM
easat-9496	412	10	,	,	PUNCT
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easat-9496	412	15	-	-	PUNCT
easat-9496	412	16	8484.v9i8.9496	8484.v9i8.9496	NUM
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easat-9496	413	68	558	558	NUM
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easat-9496	415	15	transformation	transformation	NOUN
easat-9496	415	16	in	in	ADP
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easat-9496	415	18	sector	sector	NOUN
easat-9496	415	19	communication	communication	NOUN
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easat-9496	417	2	47	47	NUM
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easat-9496	417	37	research	research	NOUN
easat-9496	417	38	in	in	ADP
easat-9496	417	39	social	social	ADJ
easat-9496	417	40	sciences	science	NOUN
easat-9496	417	41	,	,	PUNCT
easat-9496	417	42	vol	vol	NOUN
easat-9496	417	43	.	.	PROPN
easat-9496	418	1	7	7	NUM
easat-9496	418	2	,	,	PUNCT
easat-9496	418	3	no	no	INTJ
easat-9496	418	4	.	.	NOUN
easat-9496	418	5	2	2	NUM
easat-9496	418	6	,	,	PUNCT
easat-9496	418	7	pp	pp	ADJ
easat-9496	418	8	.	.	PUNCT
easat-9496	419	1	67	67	NUM
easat-9496	419	2	-	-	SYM
easat-9496	419	3	78	78	NUM
easat-9496	419	4	,	,	PUNCT
easat-9496	419	5	2025	2025	NUM
easat-9496	419	6	.	.	PUNCT
easat-9496	420	1	[	[	X
easat-9496	420	2	48	48	NUM
easat-9496	420	3	]	]	PUNCT
easat-9496	420	4	i.	i.	PROPN
easat-9496	420	5	a.	a.	PROPN
easat-9496	420	6	chounta	chounta	PROPN
easat-9496	420	7	,	,	PUNCT
easat-9496	420	8	a.	a.	PROPN
easat-9496	420	9	ortega	ortega	PROPN
easat-9496	420	10	-	-	PUNCT
easat-9496	420	11	arranz	arranz	PROPN
easat-9496	420	12	,	,	PUNCT
easat-9496	420	13	e.	e.	PROPN
easat-9496	420	14	daskalaki	daskalaki	PROPN
easat-9496	420	15	,	,	PUNCT
easat-9496	420	16	y.	y.	PROPN
easat-9496	420	17	dimitriadis	dimitriadis	PROPN
easat-9496	420	18	,	,	PUNCT
easat-9496	420	19	and	and	CCONJ
easat-9496	420	20	n.	n.	PROPN
easat-9496	420	21	avouris	avouris	PROPN
easat-9496	420	22	,	,	PUNCT
easat-9496	420	23	rethinking	rethink	VERB
easat-9496	420	24	digital	digital	ADJ
easat-9496	420	25	transformation	transformation	NOUN
easat-9496	420	26	in	in	ADP
easat-9496	420	27	higher	high	ADJ
easat-9496	420	28	education	education	NOUN
easat-9496	420	29	:	:	PUNCT
easat-9496	420	30	strategies	strategy	NOUN
easat-9496	420	31	,	,	PUNCT
easat-9496	420	32	ecosystems	ecosystem	NOUN
easat-9496	420	33	,	,	PUNCT
easat-9496	420	34	and	and	CCONJ
easat-9496	420	35	challenges	challenge	NOUN
easat-9496	420	36	.	.	PUNCT
easat-9496	421	1	cham	cham	PROPN
easat-9496	421	2	,	,	PUNCT
easat-9496	421	3	switzerland	switzerland	PROPN
easat-9496	421	4	:	:	PUNCT
easat-9496	421	5	springer	springer	NOUN
easat-9496	421	6	,	,	PUNCT
easat-9496	421	7	2024	2024	NUM
easat-9496	421	8	.	.	PUNCT