id	sid	tid	token	lemma	pos
easat-9705	1	1	edelweiss	edelweiss	PROPN
easat-9705	1	2	applied	apply	VERB
easat-9705	1	3	science	science	NOUN
easat-9705	1	4	and	and	CCONJ
easat-9705	1	5	technology	technology	NOUN
easat-9705	1	6	issn	issn	PROPN
easat-9705	1	7	:	:	PUNCT
easat-9705	1	8	2576	2576	NUM
easat-9705	1	9	-	-	SYM
easat-9705	1	10	8484	8484	NUM
easat-9705	1	11	vol	vol	NOUN
easat-9705	1	12	.	.	PROPN
easat-9705	2	1	9	9	NUM
easat-9705	2	2	,	,	PUNCT
easat-9705	2	3	no	no	INTJ
easat-9705	2	4	.	.	NOUN
easat-9705	2	5	8	8	NUM
easat-9705	2	6	,	,	PUNCT
easat-9705	2	7	1743	1743	NUM
easat-9705	2	8	-	-	SYM
easat-9705	2	9	1761	1761	NUM
easat-9705	2	10	2025	2025	NUM
easat-9705	2	11	publisher	publisher	NOUN
easat-9705	2	12	:	:	PUNCT
easat-9705	2	13	learning	learn	VERB
easat-9705	2	14	gate	gate	NOUN
easat-9705	2	15	doi	doi	PROPN
easat-9705	2	16	:	:	PUNCT
easat-9705	2	17	10.55214/2576	10.55214/2576	NUM
easat-9705	2	18	-	-	PUNCT
easat-9705	2	19	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	2	20	©	©	PROPN
easat-9705	2	21	2025	2025	NUM
easat-9705	2	22	by	by	ADP
easat-9705	2	23	the	the	DET
easat-9705	2	24	author	author	NOUN
easat-9705	2	25	;	;	PUNCT
easat-9705	2	26	licensee	licensee	PROPN
easat-9705	2	27	learning	learning	NOUN
easat-9705	2	28	gate	gate	NOUN
easat-9705	3	1	©	©	PROPN
easat-9705	3	2	2025	2025	NUM
easat-9705	3	3	by	by	ADP
easat-9705	3	4	the	the	DET
easat-9705	3	5	author	author	NOUN
easat-9705	3	6	;	;	PUNCT
easat-9705	3	7	licensee	licensee	PROPN
easat-9705	3	8	learning	learning	NOUN
easat-9705	3	9	gate	gate	NOUN
easat-9705	3	10	history	history	NOUN
easat-9705	3	11	:	:	PUNCT
easat-9705	3	12	received	receive	VERB
easat-9705	3	13	:	:	PUNCT
easat-9705	3	14	17	17	NUM
easat-9705	3	15	june	june	PROPN
easat-9705	3	16	2025	2025	NUM
easat-9705	3	17	;	;	PUNCT
easat-9705	3	18	revised	revise	VERB
easat-9705	3	19	:	:	PUNCT
easat-9705	3	20	11	11	NUM
easat-9705	3	21	august	august	PROPN
easat-9705	3	22	2025	2025	NUM
easat-9705	3	23	;	;	PUNCT
easat-9705	3	24	accepted	accept	VERB
easat-9705	3	25	:	:	PUNCT
easat-9705	3	26	14	14	NUM
easat-9705	3	27	august	august	PROPN
easat-9705	3	28	2025	2025	NUM
easat-9705	3	29	;	;	PUNCT
easat-9705	3	30	published	publish	VERB
easat-9705	3	31	:	:	PUNCT
easat-9705	4	1	29	29	NUM
easat-9705	4	2	august	august	PROPN
easat-9705	4	3	2025	2025	NUM
easat-9705	4	4	*	*	PUNCT
easat-9705	4	5	correspondence	correspondence	NOUN
easat-9705	4	6	:	:	PUNCT
easat-9705	4	7	fawaz@ut.edu.sa	fawaz@ut.edu.sa	PROPN
easat-9705	4	8	the	the	DET
easat-9705	4	9	impact	impact	NOUN
easat-9705	4	10	of	of	ADP
easat-9705	4	11	social	social	ADJ
easat-9705	4	12	media	medium	NOUN
easat-9705	4	13	influencers	influencer	NOUN
easat-9705	4	14	on	on	ADP
easat-9705	4	15	consumer	consumer	NOUN
easat-9705	4	16	decision	decision	NOUN
easat-9705	4	17	-	-	PUNCT
easat-9705	4	18	making	making	NOUN
easat-9705	4	19	in	in	ADP
easat-9705	4	20	the	the	DET
easat-9705	4	21	gcc	gcc	NOUN
easat-9705	4	22	:	:	PUNCT
easat-9705	4	23	a	a	DET
easat-9705	4	24	theoretical	theoretical	ADJ
easat-9705	4	25	and	and	CCONJ
easat-9705	4	26	empirical	empirical	ADJ
easat-9705	4	27	analysis	analysis	NOUN
easat-9705	4	28	fawaz	fawaz	NOUN
easat-9705	4	29	mohammed	mohammed	PROPN
easat-9705	4	30	a	a	DET
easat-9705	4	31	alshihre1	alshihre1	PROPN
easat-9705	4	32	*	*	PROPN
easat-9705	4	33	1department	1department	NUM
easat-9705	4	34	of	of	ADP
easat-9705	4	35	business	business	PROPN
easat-9705	4	36	administration	administration	PROPN
easat-9705	4	37	al	al	PROPN
easat-9705	4	38	-	-	PUNCT
easat-9705	4	39	wajh	wajh	PROPN
easat-9705	4	40	college	college	NOUN
easat-9705	4	41	,	,	PUNCT
easat-9705	4	42	university	university	PROPN
easat-9705	4	43	of	of	ADP
easat-9705	4	44	tabuk	tabuk	PROPN
easat-9705	4	45	,	,	PUNCT
easat-9705	4	46	tabuk	tabuk	PROPN
easat-9705	4	47	,	,	PUNCT
easat-9705	4	48	saudi	saudi	PROPN
easat-9705	4	49	arabia	arabia	PROPN
easat-9705	4	50	;	;	PUNCT
easat-9705	4	51	fawaz@ut.edu.sa	fawaz@ut.edu.sa	PROPN
easat-9705	4	52	(	(	PUNCT
easat-9705	4	53	f.m.a.a	f.m.a.a	PROPN
easat-9705	4	54	.	.	PUNCT
easat-9705	4	55	)	)	PUNCT
easat-9705	4	56	.	.	PUNCT
easat-9705	5	1	abstract	abstract	ADV
easat-9705	5	2	:	:	PUNCT
easat-9705	5	3	this	this	DET
easat-9705	5	4	study	study	NOUN
easat-9705	5	5	examines	examine	VERB
easat-9705	5	6	the	the	DET
easat-9705	5	7	impact	impact	NOUN
easat-9705	5	8	of	of	ADP
easat-9705	5	9	social	social	ADJ
easat-9705	5	10	media	medium	NOUN
easat-9705	5	11	influencers	influencer	NOUN
easat-9705	5	12	on	on	ADP
easat-9705	5	13	consumer	consumer	NOUN
easat-9705	5	14	decision	decision	NOUN
easat-9705	5	15	-	-	PUNCT
easat-9705	5	16	making	making	NOUN
easat-9705	5	17	in	in	ADP
easat-9705	5	18	the	the	DET
easat-9705	5	19	gulf	gulf	PROPN
easat-9705	5	20	cooperation	cooperation	NOUN
easat-9705	5	21	council	council	PROPN
easat-9705	5	22	(	(	PUNCT
easat-9705	5	23	gcc	gcc	NOUN
easat-9705	5	24	)	)	PUNCT
easat-9705	5	25	region	region	NOUN
easat-9705	5	26	,	,	PUNCT
easat-9705	5	27	where	where	SCONJ
easat-9705	5	28	social	social	ADJ
easat-9705	5	29	media	media	NOUN
easat-9705	5	30	usage	usage	NOUN
easat-9705	5	31	rates	rate	NOUN
easat-9705	5	32	are	be	AUX
easat-9705	5	33	among	among	ADP
easat-9705	5	34	the	the	DET
easat-9705	5	35	highest	high	ADJ
easat-9705	5	36	globally	globally	ADV
easat-9705	5	37	.	.	PUNCT
easat-9705	6	1	the	the	DET
easat-9705	6	2	purpose	purpose	NOUN
easat-9705	6	3	of	of	ADP
easat-9705	6	4	the	the	DET
easat-9705	6	5	research	research	NOUN
easat-9705	6	6	is	be	AUX
easat-9705	6	7	to	to	PART
easat-9705	6	8	explore	explore	VERB
easat-9705	6	9	the	the	DET
easat-9705	6	10	psychological	psychological	ADJ
easat-9705	6	11	and	and	CCONJ
easat-9705	6	12	social	social	ADJ
easat-9705	6	13	mechanisms	mechanism	NOUN
easat-9705	6	14	through	through	ADP
easat-9705	6	15	which	which	PRON
easat-9705	6	16	influencer	influencer	NOUN
easat-9705	6	17	marketing	marketing	NOUN
easat-9705	6	18	shapes	shape	NOUN
easat-9705	6	19	purchasing	purchase	VERB
easat-9705	6	20	behavior	behavior	NOUN
easat-9705	6	21	.	.	PUNCT
easat-9705	7	1	a	a	DET
easat-9705	7	2	quantitative	quantitative	ADJ
easat-9705	7	3	research	research	NOUN
easat-9705	7	4	design	design	NOUN
easat-9705	7	5	was	be	AUX
easat-9705	7	6	employed	employ	VERB
easat-9705	7	7	,	,	PUNCT
easat-9705	7	8	drawing	draw	VERB
easat-9705	7	9	on	on	ADP
easat-9705	7	10	cognitive	cognitive	ADJ
easat-9705	7	11	dissonance	dissonance	NOUN
easat-9705	7	12	theory	theory	NOUN
easat-9705	7	13	,	,	PUNCT
easat-9705	7	14	social	social	ADJ
easat-9705	7	15	identity	identity	NOUN
easat-9705	7	16	theory	theory	NOUN
easat-9705	7	17	,	,	PUNCT
easat-9705	7	18	and	and	CCONJ
easat-9705	7	19	the	the	DET
easat-9705	7	20	elaboration	elaboration	NOUN
easat-9705	7	21	likelihood	likelihood	NOUN
easat-9705	7	22	model	model	NOUN
easat-9705	7	23	.	.	PUNCT
easat-9705	8	1	data	datum	NOUN
easat-9705	8	2	were	be	AUX
easat-9705	8	3	collected	collect	VERB
easat-9705	8	4	from	from	ADP
easat-9705	8	5	500	500	NUM
easat-9705	8	6	respondents	respondent	NOUN
easat-9705	8	7	across	across	ADP
easat-9705	8	8	saudi	saudi	PROPN
easat-9705	8	9	arabia	arabia	PROPN
easat-9705	8	10	,	,	PUNCT
easat-9705	8	11	the	the	DET
easat-9705	8	12	united	united	PROPN
easat-9705	8	13	arab	arab	PROPN
easat-9705	8	14	emirates	emirates	PROPN
easat-9705	8	15	,	,	PUNCT
easat-9705	8	16	qatar	qatar	PROPN
easat-9705	8	17	,	,	PUNCT
easat-9705	8	18	and	and	CCONJ
easat-9705	8	19	kuwait	kuwait	PROPN
easat-9705	8	20	using	use	VERB
easat-9705	8	21	a	a	DET
easat-9705	8	22	structured	structured	ADJ
easat-9705	8	23	questionnaire	questionnaire	NOUN
easat-9705	8	24	.	.	PUNCT
easat-9705	9	1	regression	regression	NOUN
easat-9705	9	2	analysis	analysis	NOUN
easat-9705	9	3	revealed	reveal	VERB
easat-9705	9	4	that	that	SCONJ
easat-9705	9	5	identification	identification	NOUN
easat-9705	9	6	with	with	ADP
easat-9705	9	7	influencers	influencer	NOUN
easat-9705	9	8	is	be	AUX
easat-9705	9	9	the	the	DET
easat-9705	9	10	most	most	ADV
easat-9705	9	11	influential	influential	ADJ
easat-9705	9	12	predictor	predictor	NOUN
easat-9705	9	13	of	of	ADP
easat-9705	9	14	consumer	consumer	NOUN
easat-9705	9	15	decisions	decision	NOUN
easat-9705	9	16	,	,	PUNCT
easat-9705	9	17	while	while	SCONJ
easat-9705	9	18	credibility	credibility	NOUN
easat-9705	9	19	and	and	CCONJ
easat-9705	9	20	value	value	NOUN
easat-9705	9	21	misalignment	misalignment	NOUN
easat-9705	9	22	trigger	trigger	NOUN
easat-9705	9	23	cognitive	cognitive	ADJ
easat-9705	9	24	dissonance	dissonance	NOUN
easat-9705	9	25	,	,	PUNCT
easat-9705	9	26	reducing	reduce	VERB
easat-9705	9	27	trust	trust	NOUN
easat-9705	9	28	.	.	PUNCT
easat-9705	10	1	peripheral	peripheral	ADJ
easat-9705	10	2	cues	cue	NOUN
easat-9705	10	3	,	,	PUNCT
easat-9705	10	4	such	such	ADJ
easat-9705	10	5	as	as	ADP
easat-9705	10	6	emotional	emotional	ADJ
easat-9705	10	7	and	and	CCONJ
easat-9705	10	8	visual	visual	ADJ
easat-9705	10	9	content	content	NOUN
easat-9705	10	10	,	,	PUNCT
easat-9705	10	11	also	also	ADV
easat-9705	10	12	significantly	significantly	ADV
easat-9705	10	13	affect	affect	VERB
easat-9705	10	14	decision	decision	NOUN
easat-9705	10	15	-	-	PUNCT
easat-9705	10	16	making	making	NOUN
easat-9705	10	17	.	.	PUNCT
easat-9705	11	1	the	the	DET
easat-9705	11	2	study	study	NOUN
easat-9705	11	3	concludes	conclude	VERB
easat-9705	11	4	that	that	SCONJ
easat-9705	11	5	influencer	influencer	NOUN
easat-9705	11	6	marketing	marketing	NOUN
easat-9705	11	7	in	in	ADP
easat-9705	11	8	the	the	DET
easat-9705	11	9	gcc	gcc	NOUN
easat-9705	11	10	is	be	AUX
easat-9705	11	11	most	most	ADV
easat-9705	11	12	effective	effective	ADJ
easat-9705	11	13	when	when	SCONJ
easat-9705	11	14	it	it	PRON
easat-9705	11	15	aligns	align	VERB
easat-9705	11	16	with	with	ADP
easat-9705	11	17	cultural	cultural	ADJ
easat-9705	11	18	values	value	NOUN
easat-9705	11	19	and	and	CCONJ
easat-9705	11	20	fosters	foster	VERB
easat-9705	11	21	emotional	emotional	ADJ
easat-9705	11	22	and	and	CCONJ
easat-9705	11	23	social	social	ADJ
easat-9705	11	24	connections	connection	NOUN
easat-9705	11	25	.	.	PUNCT
easat-9705	12	1	practically	practically	ADV
easat-9705	12	2	,	,	PUNCT
easat-9705	12	3	brands	brand	NOUN
easat-9705	12	4	targeting	target	VERB
easat-9705	12	5	gcc	gcc	NOUN
easat-9705	12	6	consumers	consumer	NOUN
easat-9705	12	7	should	should	AUX
easat-9705	12	8	prioritize	prioritize	VERB
easat-9705	12	9	value	value	NOUN
easat-9705	12	10	congruence	congruence	NOUN
easat-9705	12	11	and	and	CCONJ
easat-9705	12	12	communityoriented	communityoriente	VERB
easat-9705	12	13	content	content	NOUN
easat-9705	12	14	strategies	strategy	NOUN
easat-9705	12	15	to	to	PART
easat-9705	12	16	drive	drive	VERB
easat-9705	12	17	consumer	consumer	NOUN
easat-9705	12	18	engagement	engagement	NOUN
easat-9705	12	19	and	and	CCONJ
easat-9705	12	20	loyalty	loyalty	NOUN
easat-9705	12	21	.	.	PUNCT
easat-9705	13	1	keywords	keyword	NOUN
easat-9705	13	2	:	:	PUNCT
easat-9705	13	3	cognitive	cognitive	ADJ
easat-9705	13	4	dissonance	dissonance	NOUN
easat-9705	13	5	,	,	PUNCT
easat-9705	13	6	consumer	consumer	NOUN
easat-9705	13	7	decision	decision	NOUN
easat-9705	13	8	-	-	PUNCT
easat-9705	13	9	making	making	NOUN
easat-9705	13	10	,	,	PUNCT
easat-9705	13	11	gcc	gcc	NOUN
easat-9705	13	12	,	,	PUNCT
easat-9705	13	13	influencer	influencer	NOUN
easat-9705	13	14	marketing	marketing	NOUN
easat-9705	13	15	,	,	PUNCT
easat-9705	13	16	social	social	ADJ
easat-9705	13	17	identity	identity	NOUN
easat-9705	13	18	,	,	PUNCT
easat-9705	13	19	social	social	ADJ
easat-9705	13	20	media	medium	NOUN
easat-9705	13	21	.	.	PUNCT
easat-9705	14	1	1	1	X
easat-9705	14	2	.	.	X
easat-9705	14	3	introduction	introduction	NOUN
easat-9705	14	4	the	the	DET
easat-9705	14	5	gulf	gulf	PROPN
easat-9705	14	6	cooperation	cooperation	PROPN
easat-9705	14	7	council	council	PROPN
easat-9705	14	8	(	(	PUNCT
easat-9705	14	9	gcc	gcc	NOUN
easat-9705	14	10	)	)	PUNCT
easat-9705	14	11	region	region	NOUN
easat-9705	14	12	,	,	PUNCT
easat-9705	14	13	comprising	comprise	VERB
easat-9705	14	14	saudi	saudi	PROPN
easat-9705	14	15	arabia	arabia	PROPN
easat-9705	14	16	,	,	PUNCT
easat-9705	14	17	bahrain	bahrain	PROPN
easat-9705	14	18	,	,	PUNCT
easat-9705	14	19	kuwait	kuwait	PROPN
easat-9705	14	20	,	,	PUNCT
easat-9705	14	21	oman	oman	PROPN
easat-9705	14	22	,	,	PUNCT
easat-9705	14	23	qatar	qatar	PROPN
easat-9705	14	24	,	,	PUNCT
easat-9705	14	25	and	and	CCONJ
easat-9705	14	26	the	the	DET
easat-9705	14	27	united	united	PROPN
easat-9705	14	28	arab	arab	PROPN
easat-9705	14	29	emirates	emirates	PROPN
easat-9705	14	30	,	,	PUNCT
easat-9705	14	31	has	have	AUX
easat-9705	14	32	witnessed	witness	VERB
easat-9705	14	33	an	an	DET
easat-9705	14	34	unprecedented	unprecedented	ADJ
easat-9705	14	35	surge	surge	NOUN
easat-9705	14	36	in	in	ADP
easat-9705	14	37	social	social	ADJ
easat-9705	14	38	media	medium	NOUN
easat-9705	14	39	usage	usage	NOUN
easat-9705	14	40	[	[	X
easat-9705	14	41	1	1	NUM
easat-9705	14	42	]	]	PUNCT
easat-9705	14	43	.	.	PUNCT
easat-9705	15	1	according	accord	VERB
easat-9705	15	2	to	to	ADP
easat-9705	15	3	a	a	DET
easat-9705	15	4	recent	recent	ADJ
easat-9705	15	5	survey	survey	NOUN
easat-9705	15	6	by	by	ADP
easat-9705	15	7	datareportal	datareportal	ADJ
easat-9705	15	8	[	[	X
easat-9705	15	9	2	2	NUM
easat-9705	15	10	]	]	X
easat-9705	15	11	social	social	ADJ
easat-9705	15	12	media	medium	NOUN
easat-9705	15	13	penetration	penetration	NOUN
easat-9705	15	14	in	in	ADP
easat-9705	15	15	the	the	DET
easat-9705	15	16	gcc	gcc	NOUN
easat-9705	15	17	exceeds	exceed	VERB
easat-9705	15	18	95	95	NUM
easat-9705	15	19	%	%	NOUN
easat-9705	15	20	,	,	PUNCT
easat-9705	15	21	with	with	ADP
easat-9705	15	22	qatar	qatar	PROPN
easat-9705	15	23	and	and	CCONJ
easat-9705	15	24	the	the	DET
easat-9705	15	25	uae	uae	PROPN
easat-9705	15	26	leading	lead	VERB
easat-9705	15	27	at	at	ADP
easat-9705	15	28	99	99	NUM
easat-9705	15	29	%	%	NOUN
easat-9705	15	30	.	.	PUNCT
easat-9705	16	1	on	on	ADP
easat-9705	16	2	average	average	ADJ
easat-9705	16	3	,	,	PUNCT
easat-9705	16	4	citizens	citizen	NOUN
easat-9705	16	5	in	in	ADP
easat-9705	16	6	the	the	DET
easat-9705	16	7	region	region	NOUN
easat-9705	16	8	spend	spend	VERB
easat-9705	16	9	over	over	ADP
easat-9705	16	10	three	three	NUM
easat-9705	16	11	hours	hour	NOUN
easat-9705	16	12	daily	daily	ADV
easat-9705	16	13	on	on	ADP
easat-9705	16	14	platforms	platform	NOUN
easat-9705	16	15	such	such	ADJ
easat-9705	16	16	as	as	ADP
easat-9705	16	17	facebook	facebook	PROPN
easat-9705	16	18	and	and	CCONJ
easat-9705	16	19	instagram	instagram	PROPN
easat-9705	16	20	.	.	PUNCT
easat-9705	17	1	this	this	DET
easat-9705	17	2	high	high	ADJ
easat-9705	17	3	level	level	NOUN
easat-9705	17	4	of	of	ADP
easat-9705	17	5	digital	digital	ADJ
easat-9705	17	6	engagement	engagement	NOUN
easat-9705	17	7	has	have	AUX
easat-9705	17	8	positioned	position	VERB
easat-9705	17	9	the	the	DET
easat-9705	17	10	gcc	gcc	NOUN
easat-9705	17	11	as	as	ADP
easat-9705	17	12	a	a	DET
easat-9705	17	13	global	global	ADJ
easat-9705	17	14	hotspot	hotspot	NOUN
easat-9705	17	15	for	for	ADP
easat-9705	17	16	influencer	influencer	NOUN
easat-9705	17	17	-	-	PUNCT
easat-9705	17	18	driven	drive	VERB
easat-9705	17	19	marketing	marketing	NOUN
easat-9705	17	20	and	and	CCONJ
easat-9705	17	21	consumer	consumer	NOUN
easat-9705	17	22	interaction	interaction	NOUN
easat-9705	17	23	.	.	PUNCT
easat-9705	18	1	fueled	fuel	VERB
easat-9705	18	2	by	by	ADP
easat-9705	18	3	an	an	DET
easat-9705	18	4	annual	annual	ADJ
easat-9705	18	5	growth	growth	NOUN
easat-9705	18	6	rate	rate	NOUN
easat-9705	18	7	exceeding	exceed	VERB
easat-9705	18	8	50	50	NUM
easat-9705	18	9	%	%	NOUN
easat-9705	18	10	(	(	PUNCT
easat-9705	18	11	influencer	influencer	NOUN
easat-9705	18	12	marketing	marketing	NOUN
easat-9705	18	13	hub	hub	NOUN
easat-9705	18	14	)	)	PUNCT
easat-9705	18	15	,	,	PUNCT
easat-9705	18	16	the	the	DET
easat-9705	18	17	influencer	influencer	NOUN
easat-9705	18	18	marketing	marketing	NOUN
easat-9705	18	19	sector	sector	NOUN
easat-9705	18	20	in	in	ADP
easat-9705	18	21	the	the	DET
easat-9705	18	22	gcc	gcc	NOUN
easat-9705	18	23	has	have	AUX
easat-9705	18	24	become	become	VERB
easat-9705	18	25	a	a	DET
easat-9705	18	26	vital	vital	ADJ
easat-9705	18	27	component	component	NOUN
easat-9705	18	28	of	of	ADP
easat-9705	18	29	digital	digital	ADJ
easat-9705	18	30	marketing	marketing	NOUN
easat-9705	18	31	strategies	strategy	NOUN
easat-9705	18	32	.	.	PUNCT
easat-9705	19	1	influencers	influencer	NOUN
easat-9705	19	2	are	be	AUX
easat-9705	19	3	widely	widely	ADV
easat-9705	19	4	regarded	regard	VERB
easat-9705	19	5	as	as	ADP
easat-9705	19	6	credible	credible	ADJ
easat-9705	19	7	sources	source	NOUN
easat-9705	19	8	of	of	ADP
easat-9705	19	9	lifestyle	lifestyle	NOUN
easat-9705	19	10	and	and	CCONJ
easat-9705	19	11	product	product	NOUN
easat-9705	19	12	recommendations	recommendation	NOUN
easat-9705	19	13	,	,	PUNCT
easat-9705	19	14	and	and	CCONJ
easat-9705	19	15	their	their	PRON
easat-9705	19	16	perceived	perceive	VERB
easat-9705	19	17	trustworthiness	trustworthiness	NOUN
easat-9705	19	18	significantly	significantly	ADV
easat-9705	19	19	impacts	impact	VERB
easat-9705	19	20	consumer	consumer	NOUN
easat-9705	19	21	behavior	behavior	NOUN
easat-9705	20	1	[	[	X
easat-9705	20	2	3	3	NUM
easat-9705	20	3	]	]	PUNCT
easat-9705	20	4	.	.	PUNCT
easat-9705	21	1	in	in	ADP
easat-9705	21	2	particular	particular	ADJ
easat-9705	21	3	,	,	PUNCT
easat-9705	21	4	the	the	DET
easat-9705	21	5	perception	perception	NOUN
easat-9705	21	6	of	of	ADP
easat-9705	21	7	influencer	influencer	NOUN
easat-9705	21	8	credibility	credibility	NOUN
easat-9705	21	9	has	have	AUX
easat-9705	21	10	emerged	emerge	VERB
easat-9705	21	11	as	as	ADP
easat-9705	21	12	a	a	DET
easat-9705	21	13	critical	critical	ADJ
easat-9705	21	14	factor	factor	NOUN
easat-9705	21	15	in	in	ADP
easat-9705	21	16	shaping	shape	VERB
easat-9705	21	17	consumer	consumer	NOUN
easat-9705	21	18	decision	decision	NOUN
easat-9705	21	19	-	-	PUNCT
easat-9705	21	20	making	making	NOUN
easat-9705	21	21	.	.	PUNCT
easat-9705	22	1	cognitive	cognitive	ADJ
easat-9705	22	2	dissonance	dissonance	NOUN
easat-9705	22	3	theory	theory	NOUN
easat-9705	22	4	festinger	festinger	NOUN
easat-9705	23	1	[	[	X
easat-9705	23	2	4	4	X
easat-9705	23	3	]	]	PUNCT
easat-9705	23	4	provides	provide	VERB
easat-9705	23	5	a	a	DET
easat-9705	23	6	psychological	psychological	ADJ
easat-9705	23	7	foundation	foundation	NOUN
easat-9705	23	8	for	for	ADP
easat-9705	23	9	understanding	understand	VERB
easat-9705	23	10	how	how	SCONJ
easat-9705	23	11	conflicting	conflicting	ADJ
easat-9705	23	12	values	value	NOUN
easat-9705	23	13	between	between	ADP
easat-9705	23	14	consumers	consumer	NOUN
easat-9705	23	15	and	and	CCONJ
easat-9705	23	16	influencers	influencer	NOUN
easat-9705	23	17	may	may	AUX
easat-9705	23	18	create	create	VERB
easat-9705	23	19	discomfort	discomfort	NOUN
easat-9705	23	20	,	,	PUNCT
easat-9705	23	21	prompting	prompt	VERB
easat-9705	23	22	reevaluation	reevaluation	NOUN
easat-9705	23	23	of	of	ADP
easat-9705	23	24	purchasing	purchase	VERB
easat-9705	23	25	decisions	decision	NOUN
easat-9705	23	26	[	[	X
easat-9705	23	27	5	5	NUM
easat-9705	23	28	]	]	PUNCT
easat-9705	23	29	.	.	PUNCT
easat-9705	24	1	when	when	SCONJ
easat-9705	24	2	influencer	influencer	NOUN
easat-9705	24	3	content	content	NOUN
easat-9705	24	4	contradicts	contradict	VERB
easat-9705	24	5	personal	personal	ADJ
easat-9705	24	6	beliefs	belief	NOUN
easat-9705	24	7	,	,	PUNCT
easat-9705	24	8	it	it	PRON
easat-9705	24	9	can	can	AUX
easat-9705	24	10	trigger	trigger	VERB
easat-9705	24	11	cognitive	cognitive	ADJ
easat-9705	24	12	dissonance	dissonance	NOUN
easat-9705	24	13	,	,	PUNCT
easat-9705	24	14	affecting	affect	VERB
easat-9705	24	15	emotional	emotional	ADJ
easat-9705	24	16	responses	response	NOUN
easat-9705	24	17	and	and	CCONJ
easat-9705	24	18	leading	lead	VERB
easat-9705	24	19	to	to	ADP
easat-9705	24	20	hesitation	hesitation	NOUN
easat-9705	24	21	or	or	CCONJ
easat-9705	24	22	rejection	rejection	NOUN
easat-9705	24	23	of	of	ADP
easat-9705	24	24	a	a	DET
easat-9705	24	25	product	product	NOUN
easat-9705	24	26	[	[	X
easat-9705	24	27	6	6	NUM
easat-9705	24	28	]	]	PUNCT
easat-9705	24	29	.	.	PUNCT
easat-9705	25	1	addressing	address	VERB
easat-9705	25	2	dissonance	dissonance	NOUN
easat-9705	25	3	is	be	AUX
easat-9705	25	4	essential	essential	ADJ
easat-9705	25	5	in	in	ADP
easat-9705	25	6	managing	manage	VERB
easat-9705	25	7	consumer	consumer	NOUN
easat-9705	25	8	reactions	reaction	NOUN
easat-9705	25	9	to	to	PART
easat-9705	25	10	influencer	influencer	VERB
easat-9705	25	11	marketing	marketing	NOUN
easat-9705	25	12	.	.	PUNCT
easat-9705	26	1	social	social	ADJ
easat-9705	26	2	identity	identity	NOUN
easat-9705	26	3	theory	theory	NOUN
easat-9705	26	4	tajfel	tajfel	VERB
easat-9705	26	5	[	[	X
easat-9705	26	6	7	7	NUM
easat-9705	26	7	]	]	PUNCT
easat-9705	26	8	further	far	ADV
easat-9705	26	9	explains	explain	VERB
easat-9705	26	10	how	how	SCONJ
easat-9705	26	11	consumers	consumer	NOUN
easat-9705	26	12	identify	identify	VERB
easat-9705	26	13	with	with	ADP
easat-9705	26	14	influencers	influencer	NOUN
easat-9705	26	15	based	base	VERB
easat-9705	26	16	on	on	ADP
easat-9705	26	17	shared	share	VERB
easat-9705	26	18	values	value	NOUN
easat-9705	26	19	,	,	PUNCT
easat-9705	26	20	lifestyle	lifestyle	NOUN
easat-9705	26	21	,	,	PUNCT
easat-9705	26	22	or	or	CCONJ
easat-9705	26	23	group	group	NOUN
easat-9705	26	24	affiliation	affiliation	NOUN
easat-9705	26	25	.	.	PUNCT
easat-9705	27	1	influencer	influencer	NOUN
easat-9705	27	2	content	content	NOUN
easat-9705	27	3	aligning	align	VERB
easat-9705	27	4	with	with	ADP
easat-9705	27	5	the	the	DET
easat-9705	27	6	audience	audience	NOUN
easat-9705	27	7	’s	’s	PART
easat-9705	27	8	identity	identity	NOUN
easat-9705	27	9	enhances	enhance	VERB
easat-9705	27	10	credibility	credibility	NOUN
easat-9705	27	11	and	and	CCONJ
easat-9705	27	12	persuasive	persuasive	ADJ
easat-9705	27	13	power	power	NOUN
easat-9705	27	14	[	[	X
easat-9705	27	15	8	8	NUM
easat-9705	27	16	]	]	PUNCT
easat-9705	27	17	.	.	PUNCT
easat-9705	28	1	this	this	DET
easat-9705	28	2	identification	identification	NOUN
easat-9705	28	3	fosters	foster	VERB
easat-9705	28	4	a	a	DET
easat-9705	28	5	sense	sense	NOUN
easat-9705	28	6	of	of	ADP
easat-9705	28	7	belonging	belong	VERB
easat-9705	28	8	and	and	CCONJ
easat-9705	28	9	1744	1744	NUM
easat-9705	28	10	edelweiss	edelweiss	PROPN
easat-9705	28	11	applied	apply	VERB
easat-9705	28	12	science	science	NOUN
easat-9705	28	13	and	and	CCONJ
easat-9705	28	14	technology	technology	NOUN
easat-9705	28	15	issn	issn	PROPN
easat-9705	28	16	:	:	PUNCT
easat-9705	28	17	2576	2576	NUM
easat-9705	28	18	-	-	SYM
easat-9705	28	19	8484	8484	NUM
easat-9705	28	20	vol	vol	NOUN
easat-9705	28	21	.	.	PROPN
easat-9705	29	1	9	9	NUM
easat-9705	29	2	,	,	PUNCT
easat-9705	29	3	no	no	INTJ
easat-9705	29	4	.	.	NOUN
easat-9705	29	5	8	8	NUM
easat-9705	29	6	:	:	SYM
easat-9705	29	7	1743	1743	NUM
easat-9705	29	8	-	-	SYM
easat-9705	29	9	1761	1761	NUM
easat-9705	29	10	,	,	PUNCT
easat-9705	29	11	2025	2025	NUM
easat-9705	29	12	doi	doi	NOUN
easat-9705	29	13	:	:	PUNCT
easat-9705	29	14	10.55214/2576	10.55214/2576	NUM
easat-9705	29	15	-	-	PUNCT
easat-9705	29	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	29	17	©	©	PROPN
easat-9705	29	18	2025	2025	NUM
easat-9705	29	19	by	by	ADP
easat-9705	29	20	the	the	DET
easat-9705	29	21	author	author	NOUN
easat-9705	29	22	;	;	PUNCT
easat-9705	29	23	licensee	licensee	PROPN
easat-9705	29	24	learning	learning	NOUN
easat-9705	29	25	gate	gate	VERB
easat-9705	29	26	emotional	emotional	ADJ
easat-9705	29	27	connection	connection	NOUN
easat-9705	29	28	,	,	PUNCT
easat-9705	29	29	which	which	PRON
easat-9705	29	30	strengthens	strengthen	VERB
easat-9705	29	31	the	the	DET
easat-9705	29	32	impact	impact	NOUN
easat-9705	29	33	of	of	ADP
easat-9705	29	34	influencer	influencer	NOUN
easat-9705	29	35	endorsements	endorsement	NOUN
easat-9705	29	36	on	on	ADP
easat-9705	29	37	purchasing	purchase	VERB
easat-9705	29	38	behavior	behavior	NOUN
easat-9705	29	39	[	[	X
easat-9705	29	40	9	9	NUM
easat-9705	29	41	]	]	PUNCT
easat-9705	29	42	.	.	PUNCT
easat-9705	30	1	furthermore	furthermore	ADV
easat-9705	30	2	,	,	PUNCT
easat-9705	30	3	influencer	influencer	NOUN
easat-9705	30	4	marketing	marketing	NOUN
easat-9705	30	5	contributes	contribute	VERB
easat-9705	30	6	to	to	ADP
easat-9705	30	7	forming	form	VERB
easat-9705	30	8	brand	brand	NOUN
easat-9705	30	9	communities	community	NOUN
easat-9705	30	10	—	—	PUNCT
easat-9705	30	11	tight	tight	ADV
easat-9705	30	12	-	-	PUNCT
easat-9705	30	13	knit	knit	VERB
easat-9705	30	14	groups	group	NOUN
easat-9705	30	15	where	where	SCONJ
easat-9705	30	16	consumers	consumer	NOUN
easat-9705	30	17	feel	feel	VERB
easat-9705	30	18	empowered	empowered	ADJ
easat-9705	30	19	and	and	CCONJ
easat-9705	30	20	loyal	loyal	ADJ
easat-9705	30	21	to	to	ADP
easat-9705	30	22	brands	brand	NOUN
easat-9705	30	23	promoted	promote	VERB
easat-9705	30	24	by	by	ADP
easat-9705	30	25	influencers	influencer	NOUN
easat-9705	30	26	.	.	PUNCT
easat-9705	31	1	reinikainen	reinikainen	ADJ
easat-9705	31	2	,	,	PUNCT
easat-9705	31	3	et	et	PROPN
easat-9705	31	4	al	al	PROPN
easat-9705	31	5	.	.	PUNCT
easat-9705	32	1	[	[	X
easat-9705	32	2	10	10	NUM
easat-9705	32	3	]	]	PUNCT
easat-9705	32	4	found	find	VERB
easat-9705	32	5	that	that	SCONJ
easat-9705	32	6	such	such	ADJ
easat-9705	32	7	communities	community	NOUN
easat-9705	32	8	enhance	enhance	VERB
easat-9705	32	9	brand	brand	NOUN
easat-9705	32	10	loyalty	loyalty	NOUN
easat-9705	32	11	and	and	CCONJ
easat-9705	32	12	commitment	commitment	NOUN
easat-9705	32	13	,	,	PUNCT
easat-9705	32	14	with	with	ADP
easat-9705	32	15	consumer	consumer	NOUN
easat-9705	32	16	empowerment	empowerment	NOUN
easat-9705	32	17	as	as	ADP
easat-9705	32	18	a	a	DET
easat-9705	32	19	mediating	mediate	VERB
easat-9705	32	20	factor	factor	NOUN
easat-9705	32	21	.	.	PUNCT
easat-9705	33	1	understanding	understand	VERB
easat-9705	33	2	the	the	DET
easat-9705	33	3	interplay	interplay	NOUN
easat-9705	33	4	between	between	ADP
easat-9705	33	5	influencer	influencer	NOUN
easat-9705	33	6	credibility	credibility	NOUN
easat-9705	33	7	,	,	PUNCT
easat-9705	33	8	cognitive	cognitive	ADJ
easat-9705	33	9	dissonance	dissonance	NOUN
easat-9705	33	10	,	,	PUNCT
easat-9705	33	11	social	social	ADJ
easat-9705	33	12	identity	identity	NOUN
easat-9705	33	13	,	,	PUNCT
easat-9705	33	14	and	and	CCONJ
easat-9705	33	15	emotional	emotional	ADJ
easat-9705	33	16	engagement	engagement	NOUN
easat-9705	33	17	is	be	AUX
easat-9705	33	18	crucial	crucial	ADJ
easat-9705	33	19	for	for	ADP
easat-9705	33	20	decoding	decode	VERB
easat-9705	33	21	how	how	SCONJ
easat-9705	33	22	influencer	influencer	NOUN
easat-9705	33	23	marketing	marketing	NOUN
easat-9705	33	24	shapes	shape	NOUN
easat-9705	33	25	consumer	consumer	NOUN
easat-9705	33	26	decisionmaking	decisionmaking	NOUN
easat-9705	33	27	in	in	ADP
easat-9705	33	28	the	the	DET
easat-9705	33	29	gcc	gcc	NOUN
easat-9705	33	30	context	context	NOUN
easat-9705	33	31	.	.	PUNCT
easat-9705	34	1	this	this	DET
easat-9705	34	2	study	study	NOUN
easat-9705	34	3	explores	explore	VERB
easat-9705	34	4	these	these	DET
easat-9705	34	5	dimensions	dimension	NOUN
easat-9705	34	6	through	through	ADP
easat-9705	34	7	both	both	CCONJ
easat-9705	34	8	theoretical	theoretical	ADJ
easat-9705	34	9	and	and	CCONJ
easat-9705	34	10	empirical	empirical	ADJ
easat-9705	34	11	lenses	lense	NOUN
easat-9705	34	12	to	to	PART
easat-9705	34	13	provide	provide	VERB
easat-9705	34	14	a	a	DET
easat-9705	34	15	comprehensive	comprehensive	ADJ
easat-9705	34	16	understanding	understanding	NOUN
easat-9705	34	17	of	of	ADP
easat-9705	34	18	this	this	DET
easat-9705	34	19	rapidly	rapidly	ADV
easat-9705	34	20	evolving	evolve	VERB
easat-9705	34	21	phenomenon	phenomenon	NOUN
easat-9705	34	22	.	.	PUNCT
easat-9705	35	1	2	2	X
easat-9705	35	2	.	.	X
easat-9705	35	3	literature	literature	NOUN
easat-9705	35	4	review	review	VERB
easat-9705	35	5	the	the	DET
easat-9705	35	6	rapid	rapid	ADJ
easat-9705	35	7	proliferation	proliferation	NOUN
easat-9705	35	8	of	of	ADP
easat-9705	35	9	social	social	ADJ
easat-9705	35	10	media	medium	NOUN
easat-9705	35	11	has	have	AUX
easat-9705	35	12	reshaped	reshape	VERB
easat-9705	35	13	consumer	consumer	NOUN
easat-9705	35	14	decision	decision	NOUN
easat-9705	35	15	-	-	PUNCT
easat-9705	35	16	making	making	NOUN
easat-9705	35	17	,	,	PUNCT
easat-9705	35	18	particularly	particularly	ADV
easat-9705	35	19	in	in	ADP
easat-9705	35	20	the	the	DET
easat-9705	35	21	gulf	gulf	PROPN
easat-9705	35	22	cooperation	cooperation	NOUN
easat-9705	35	23	council	council	PROPN
easat-9705	35	24	(	(	PUNCT
easat-9705	35	25	gcc	gcc	NOUN
easat-9705	35	26	)	)	PUNCT
easat-9705	35	27	region	region	NOUN
easat-9705	35	28	,	,	PUNCT
easat-9705	35	29	encompassing	encompass	VERB
easat-9705	35	30	saudi	saudi	PROPN
easat-9705	35	31	arabia	arabia	PROPN
easat-9705	35	32	,	,	PUNCT
easat-9705	35	33	the	the	DET
easat-9705	35	34	united	united	PROPN
easat-9705	35	35	arab	arab	PROPN
easat-9705	35	36	emirates	emirates	PROPN
easat-9705	35	37	,	,	PUNCT
easat-9705	35	38	qatar	qatar	PROPN
easat-9705	35	39	,	,	PUNCT
easat-9705	35	40	kuwait	kuwait	PROPN
easat-9705	35	41	,	,	PUNCT
easat-9705	35	42	bahrain	bahrain	NOUN
easat-9705	35	43	,	,	PUNCT
easat-9705	35	44	and	and	CCONJ
easat-9705	35	45	oman	oman	NOUN
easat-9705	35	46	.	.	PUNCT
easat-9705	36	1	with	with	ADP
easat-9705	36	2	social	social	ADJ
easat-9705	36	3	media	medium	NOUN
easat-9705	36	4	penetration	penetration	NOUN
easat-9705	36	5	rates	rate	NOUN
easat-9705	36	6	exceeding	exceed	VERB
easat-9705	36	7	95%—among	95%—among	NUM
easat-9705	36	8	the	the	DET
easat-9705	36	9	highest	high	ADJ
easat-9705	36	10	globally	globally	ADV
easat-9705	36	11	—	—	PUNCT
easat-9705	36	12	and	and	CCONJ
easat-9705	36	13	countries	country	NOUN
easat-9705	36	14	like	like	ADP
easat-9705	36	15	qatar	qatar	PROPN
easat-9705	36	16	and	and	CCONJ
easat-9705	36	17	the	the	DET
easat-9705	36	18	uae	uae	PROPN
easat-9705	36	19	achieving	achieve	VERB
easat-9705	36	20	near	near	ADP
easat-9705	36	21	-	-	PUNCT
easat-9705	36	22	universal	universal	ADJ
easat-9705	36	23	adoption	adoption	NOUN
easat-9705	36	24	at	at	ADP
easat-9705	36	25	99	99	NUM
easat-9705	36	26	%	%	NOUN
easat-9705	36	27	[	[	X
easat-9705	36	28	2	2	NUM
easat-9705	36	29	]	]	PUNCT
easat-9705	36	30	the	the	DET
easat-9705	36	31	gcc	gcc	NOUN
easat-9705	36	32	offers	offer	VERB
easat-9705	36	33	a	a	DET
easat-9705	36	34	compelling	compelling	ADJ
easat-9705	36	35	context	context	NOUN
easat-9705	36	36	for	for	ADP
easat-9705	36	37	examining	examine	VERB
easat-9705	36	38	the	the	DET
easat-9705	36	39	influence	influence	NOUN
easat-9705	36	40	of	of	ADP
easat-9705	36	41	social	social	ADJ
easat-9705	36	42	media	medium	NOUN
easat-9705	36	43	influencers	influencer	NOUN
easat-9705	36	44	.	.	PUNCT
easat-9705	37	1	this	this	DET
easat-9705	37	2	review	review	NOUN
easat-9705	37	3	synthesizes	synthesize	VERB
easat-9705	37	4	the	the	DET
easat-9705	37	5	literature	literature	NOUN
easat-9705	37	6	on	on	ADP
easat-9705	37	7	social	social	ADJ
easat-9705	37	8	media	medium	NOUN
easat-9705	37	9	’s	’s	PART
easat-9705	37	10	impact	impact	NOUN
easat-9705	37	11	and	and	CCONJ
easat-9705	37	12	the	the	DET
easat-9705	37	13	role	role	NOUN
easat-9705	37	14	of	of	ADP
easat-9705	37	15	influencers	influencer	NOUN
easat-9705	37	16	in	in	ADP
easat-9705	37	17	shaping	shape	VERB
easat-9705	37	18	gcc	gcc	NOUN
easat-9705	37	19	consumer	consumer	NOUN
easat-9705	37	20	behavior	behavior	NOUN
easat-9705	37	21	,	,	PUNCT
easat-9705	37	22	highlighting	highlight	VERB
easat-9705	37	23	trends	trend	NOUN
easat-9705	37	24	,	,	PUNCT
easat-9705	37	25	cultural	cultural	ADJ
easat-9705	37	26	dynamics	dynamic	NOUN
easat-9705	37	27	,	,	PUNCT
easat-9705	37	28	and	and	CCONJ
easat-9705	37	29	research	research	NOUN
easat-9705	37	30	gaps	gap	NOUN
easat-9705	37	31	.	.	PUNCT
easat-9705	38	1	2.1	2.1	NUM
easat-9705	38	2	.	.	PUNCT
easat-9705	38	3	influence	influence	NOUN
easat-9705	38	4	of	of	ADP
easat-9705	38	5	social	social	ADJ
easat-9705	38	6	media	medium	NOUN
easat-9705	38	7	on	on	ADP
easat-9705	38	8	gcc	gcc	NOUN
easat-9705	38	9	consumer	consumer	NOUN
easat-9705	38	10	behavior	behavior	NOUN
easat-9705	38	11	the	the	DET
easat-9705	38	12	gcc	gcc	NOUN
easat-9705	38	13	exhibits	exhibit	VERB
easat-9705	38	14	exceptional	exceptional	ADJ
easat-9705	38	15	social	social	ADJ
easat-9705	38	16	media	medium	NOUN
easat-9705	38	17	engagement	engagement	NOUN
easat-9705	38	18	,	,	PUNCT
easat-9705	38	19	with	with	ADP
easat-9705	38	20	saudi	saudi	PROPN
easat-9705	38	21	arabia	arabia	PROPN
easat-9705	38	22	reporting	report	VERB
easat-9705	38	23	over	over	ADP
easat-9705	38	24	30	30	NUM
easat-9705	38	25	million	million	NUM
easat-9705	38	26	active	active	ADJ
easat-9705	38	27	users	user	NOUN
easat-9705	38	28	(	(	PUNCT
easat-9705	38	29	approximately	approximately	ADV
easat-9705	38	30	43	43	NUM
easat-9705	38	31	%	%	NOUN
easat-9705	38	32	of	of	ADP
easat-9705	38	33	its	its	PRON
easat-9705	38	34	population	population	NOUN
easat-9705	38	35	)	)	PUNCT
easat-9705	38	36	and	and	CCONJ
easat-9705	38	37	the	the	DET
easat-9705	38	38	uae	uae	PROPN
easat-9705	38	39	having	have	VERB
easat-9705	38	40	9.6	9.6	NUM
easat-9705	38	41	million	million	NUM
easat-9705	38	42	users	user	NOUN
easat-9705	38	43	as	as	ADP
easat-9705	38	44	of	of	ADP
easat-9705	38	45	2020	2020	NUM
easat-9705	38	46	[	[	X
easat-9705	38	47	2	2	NUM
easat-9705	38	48	]	]	PUNCT
easat-9705	38	49	.	.	PUNCT
easat-9705	39	1	consumers	consumer	NOUN
easat-9705	39	2	spend	spend	VERB
easat-9705	39	3	an	an	DET
easat-9705	39	4	average	average	NOUN
easat-9705	39	5	of	of	ADP
easat-9705	39	6	3	3	NUM
easat-9705	39	7	hours	hour	NOUN
easat-9705	39	8	and	and	CCONJ
easat-9705	39	9	28	28	NUM
easat-9705	39	10	minutes	minute	NOUN
easat-9705	39	11	daily	daily	ADV
easat-9705	39	12	on	on	ADP
easat-9705	39	13	platforms	platform	NOUN
easat-9705	39	14	like	like	ADP
easat-9705	39	15	instagram	instagram	PROPN
easat-9705	39	16	,	,	PUNCT
easat-9705	39	17	tiktok	tiktok	NOUN
easat-9705	39	18	,	,	PUNCT
easat-9705	39	19	and	and	CCONJ
easat-9705	39	20	snapchat	snapchat	PROPN
easat-9705	39	21	,	,	PUNCT
easat-9705	39	22	using	use	VERB
easat-9705	39	23	these	these	DET
easat-9705	39	24	spaces	space	NOUN
easat-9705	39	25	to	to	PART
easat-9705	39	26	exchange	exchange	VERB
easat-9705	39	27	information	information	NOUN
easat-9705	39	28	,	,	PUNCT
easat-9705	39	29	evaluate	evaluate	VERB
easat-9705	39	30	products	product	NOUN
easat-9705	39	31	,	,	PUNCT
easat-9705	39	32	and	and	CCONJ
easat-9705	39	33	form	form	NOUN
easat-9705	39	34	opinions	opinion	NOUN
easat-9705	39	35	datareportal	datareportal	ADJ
easat-9705	40	1	[	[	X
easat-9705	40	2	2	2	NUM
easat-9705	40	3	]	]	PUNCT
easat-9705	40	4	.	.	PUNCT
easat-9705	41	1	bhasin	bhasin	PROPN
easat-9705	41	2	and	and	CCONJ
easat-9705	41	3	rajesh	rajesh	PROPN
easat-9705	41	4	[	[	X
easat-9705	41	5	11	11	NUM
easat-9705	41	6	]	]	PUNCT
easat-9705	41	7	note	note	NOUN
easat-9705	41	8	that	that	SCONJ
easat-9705	41	9	social	social	ADJ
easat-9705	41	10	media	medium	NOUN
easat-9705	41	11	facilitates	facilitate	VERB
easat-9705	41	12	peer	peer	NOUN
easat-9705	41	13	-	-	PUNCT
easat-9705	41	14	to	to	ADP
easat-9705	41	15	-	-	PUNCT
easat-9705	41	16	peer	peer	NOUN
easat-9705	41	17	and	and	CCONJ
easat-9705	41	18	influencer	influencer	NOUN
easat-9705	41	19	-	-	PUNCT
easat-9705	41	20	consumer	consumer	NOUN
easat-9705	41	21	interactions	interaction	NOUN
easat-9705	41	22	,	,	PUNCT
easat-9705	41	23	enabling	enable	VERB
easat-9705	41	24	gcc	gcc	NOUN
easat-9705	41	25	consumers	consumer	NOUN
easat-9705	41	26	to	to	PART
easat-9705	41	27	seek	seek	VERB
easat-9705	41	28	trusted	trust	VERB
easat-9705	41	29	recommendations	recommendation	NOUN
easat-9705	41	30	.	.	PUNCT
easat-9705	42	1	this	this	DET
easat-9705	42	2	shift	shift	NOUN
easat-9705	42	3	has	have	AUX
easat-9705	42	4	disrupted	disrupt	VERB
easat-9705	42	5	traditional	traditional	ADJ
easat-9705	42	6	consumer	consumer	NOUN
easat-9705	42	7	journeys	journey	NOUN
easat-9705	42	8	,	,	PUNCT
easat-9705	42	9	fostering	foster	VERB
easat-9705	42	10	dynamic	dynamic	ADJ
easat-9705	42	11	,	,	PUNCT
easat-9705	42	12	socially	socially	ADV
easat-9705	42	13	driven	drive	VERB
easat-9705	42	14	decision	decision	NOUN
easat-9705	42	15	-	-	PUNCT
easat-9705	42	16	making	make	VERB
easat-9705	42	17	processes	process	NOUN
easat-9705	42	18	[	[	X
easat-9705	42	19	12	12	NUM
easat-9705	42	20	]	]	PUNCT
easat-9705	42	21	.	.	PUNCT
easat-9705	43	1	cultural	cultural	ADJ
easat-9705	43	2	nuances	nuance	NOUN
easat-9705	43	3	,	,	PUNCT
easat-9705	43	4	such	such	ADJ
easat-9705	43	5	as	as	ADP
easat-9705	43	6	the	the	DET
easat-9705	43	7	gcc	gcc	NOUN
easat-9705	43	8	’s	’s	PART
easat-9705	43	9	collectivist	collectivist	NOUN
easat-9705	43	10	ethos	ethos	NOUN
easat-9705	43	11	and	and	CCONJ
easat-9705	43	12	emphasis	emphasis	NOUN
easat-9705	43	13	on	on	ADP
easat-9705	43	14	trust	trust	NOUN
easat-9705	43	15	,	,	PUNCT
easat-9705	43	16	significantly	significantly	ADV
easat-9705	43	17	mediate	mediate	VERB
easat-9705	43	18	these	these	DET
easat-9705	43	19	interactions	interaction	NOUN
easat-9705	43	20	.	.	PUNCT
easat-9705	44	1	for	for	ADP
easat-9705	44	2	instance	instance	NOUN
easat-9705	44	3	,	,	PUNCT
easat-9705	44	4	consumers	consumer	NOUN
easat-9705	44	5	often	often	ADV
easat-9705	44	6	prioritize	prioritize	VERB
easat-9705	44	7	recommendations	recommendation	NOUN
easat-9705	44	8	from	from	ADP
easat-9705	44	9	influencers	influencer	NOUN
easat-9705	44	10	who	who	PRON
easat-9705	44	11	align	align	VERB
easat-9705	44	12	with	with	ADP
easat-9705	44	13	communal	communal	ADJ
easat-9705	44	14	values	value	NOUN
easat-9705	44	15	,	,	PUNCT
easat-9705	44	16	such	such	ADJ
easat-9705	44	17	as	as	ADP
easat-9705	44	18	family	family	NOUN
easat-9705	44	19	or	or	CCONJ
easat-9705	44	20	religious	religious	ADJ
easat-9705	44	21	principles	principle	NOUN
easat-9705	44	22	,	,	PUNCT
easat-9705	44	23	reflecting	reflect	VERB
easat-9705	44	24	the	the	DET
easat-9705	44	25	region	region	NOUN
easat-9705	44	26	’s	’s	PART
easat-9705	44	27	tribal	tribal	ADJ
easat-9705	44	28	and	and	CCONJ
easat-9705	44	29	faith	faith	NOUN
easat-9705	44	30	-	-	PUNCT
easat-9705	44	31	based	base	VERB
easat-9705	44	32	social	social	ADJ
easat-9705	44	33	structures	structure	NOUN
easat-9705	44	34	[	[	X
easat-9705	44	35	13	13	NUM
easat-9705	44	36	]	]	PUNCT
easat-9705	44	37	.	.	PUNCT
easat-9705	45	1	however	however	ADV
easat-9705	45	2	,	,	PUNCT
easat-9705	45	3	the	the	DET
easat-9705	45	4	literature	literature	NOUN
easat-9705	45	5	lacks	lack	VERB
easat-9705	45	6	depth	depth	NOUN
easat-9705	45	7	in	in	ADP
easat-9705	45	8	exploring	explore	VERB
easat-9705	45	9	how	how	SCONJ
easat-9705	45	10	these	these	DET
easat-9705	45	11	cultural	cultural	ADJ
easat-9705	45	12	factors	factor	NOUN
easat-9705	45	13	—	—	PUNCT
easat-9705	45	14	particularly	particularly	ADV
easat-9705	45	15	religious	religious	ADJ
easat-9705	45	16	values	value	NOUN
easat-9705	45	17	or	or	CCONJ
easat-9705	45	18	tribal	tribal	ADJ
easat-9705	45	19	affiliations	affiliation	NOUN
easat-9705	45	20	—	—	PUNCT
easat-9705	45	21	shape	shape	VERB
easat-9705	45	22	consumer	consumer	NOUN
easat-9705	45	23	responses	response	NOUN
easat-9705	45	24	,	,	PUNCT
easat-9705	45	25	highlighting	highlight	VERB
easat-9705	45	26	a	a	DET
easat-9705	45	27	need	need	NOUN
easat-9705	45	28	for	for	ADP
easat-9705	45	29	context	context	NOUN
easat-9705	45	30	-	-	PUNCT
easat-9705	45	31	specific	specific	ADJ
easat-9705	45	32	studies	study	NOUN
easat-9705	45	33	.	.	PUNCT
easat-9705	46	1	2.2	2.2	NUM
easat-9705	46	2	.	.	PUNCT
easat-9705	46	3	role	role	NOUN
easat-9705	46	4	of	of	ADP
easat-9705	46	5	social	social	ADJ
easat-9705	46	6	media	medium	NOUN
easat-9705	46	7	influencers	influencer	NOUN
easat-9705	46	8	in	in	ADP
easat-9705	46	9	the	the	DET
easat-9705	46	10	gcc	gcc	NOUN
easat-9705	46	11	market	market	NOUN
easat-9705	46	12	social	social	ADJ
easat-9705	46	13	media	medium	NOUN
easat-9705	46	14	influencers	influencer	NOUN
easat-9705	46	15	play	play	VERB
easat-9705	46	16	a	a	DET
easat-9705	46	17	pivotal	pivotal	ADJ
easat-9705	46	18	role	role	NOUN
easat-9705	46	19	in	in	ADP
easat-9705	46	20	the	the	DET
easat-9705	46	21	gcc	gcc	NOUN
easat-9705	46	22	’s	’s	PART
easat-9705	46	23	digital	digital	ADJ
easat-9705	46	24	landscape	landscape	NOUN
easat-9705	46	25	,	,	PUNCT
easat-9705	46	26	wielding	wield	VERB
easat-9705	46	27	significant	significant	ADJ
easat-9705	46	28	influence	influence	NOUN
easat-9705	46	29	over	over	ADP
easat-9705	46	30	consumer	consumer	NOUN
easat-9705	46	31	preferences	preference	NOUN
easat-9705	46	32	due	due	ADJ
easat-9705	46	33	to	to	ADP
easat-9705	46	34	their	their	PRON
easat-9705	46	35	perceived	perceive	VERB
easat-9705	46	36	authenticity	authenticity	NOUN
easat-9705	46	37	and	and	CCONJ
easat-9705	46	38	relatability	relatability	NOUN
easat-9705	46	39	hurley	hurley	NOUN
easat-9705	46	40	[	[	X
easat-9705	46	41	14	14	NUM
easat-9705	46	42	]	]	PUNCT
easat-9705	46	43	.	.	PUNCT
easat-9705	47	1	nielsen	nielsen	PROPN
easat-9705	48	1	[	[	X
easat-9705	48	2	15	15	NUM
easat-9705	48	3	]	]	PUNCT
easat-9705	48	4	reports	report	VERB
easat-9705	48	5	that	that	SCONJ
easat-9705	48	6	94	94	NUM
easat-9705	48	7	%	%	NOUN
easat-9705	48	8	of	of	ADP
easat-9705	48	9	gcc	gcc	NOUN
easat-9705	48	10	consumers	consumer	NOUN
easat-9705	48	11	trust	trust	VERB
easat-9705	48	12	influencers	influencer	NOUN
easat-9705	48	13	over	over	ADP
easat-9705	48	14	traditional	traditional	ADJ
easat-9705	48	15	advertisements	advertisement	NOUN
easat-9705	48	16	,	,	PUNCT
easat-9705	48	17	attributing	attribute	VERB
easat-9705	48	18	this	this	PRON
easat-9705	48	19	to	to	ADP
easat-9705	48	20	their	their	PRON
easat-9705	48	21	ability	ability	NOUN
easat-9705	48	22	to	to	PART
easat-9705	48	23	create	create	VERB
easat-9705	48	24	engaging	engaging	ADJ
easat-9705	48	25	,	,	PUNCT
easat-9705	48	26	value	value	NOUN
easat-9705	48	27	-	-	PUNCT
easat-9705	48	28	aligned	align	VERB
easat-9705	48	29	content	content	NOUN
easat-9705	48	30	[	[	X
easat-9705	48	31	16	16	NUM
easat-9705	48	32	]	]	PUNCT
easat-9705	48	33	.	.	PUNCT
easat-9705	49	1	a	a	DET
easat-9705	49	2	prominent	prominent	ADJ
easat-9705	49	3	trend	trend	NOUN
easat-9705	49	4	is	be	AUX
easat-9705	49	5	the	the	DET
easat-9705	49	6	rise	rise	NOUN
easat-9705	49	7	of	of	ADP
easat-9705	49	8	micro	micro	NOUN
easat-9705	49	9	-	-	NOUN
easat-9705	49	10	influencers	influencer	NOUN
easat-9705	49	11	,	,	PUNCT
easat-9705	49	12	who	who	PRON
easat-9705	49	13	,	,	PUNCT
easat-9705	49	14	with	with	ADP
easat-9705	49	15	followings	following	NOUN
easat-9705	49	16	typically	typically	ADV
easat-9705	49	17	ranging	range	VERB
easat-9705	49	18	from	from	ADP
easat-9705	49	19	10,000	10,000	NUM
easat-9705	49	20	to	to	ADP
easat-9705	49	21	100,000	100,000	NUM
easat-9705	49	22	,	,	PUNCT
easat-9705	49	23	foster	foster	ADJ
easat-9705	49	24	highly	highly	ADV
easat-9705	49	25	engaged	engage	VERB
easat-9705	49	26	communities	community	NOUN
easat-9705	49	27	in	in	ADP
easat-9705	49	28	niche	niche	NOUN
easat-9705	49	29	markets	market	NOUN
easat-9705	49	30	such	such	ADJ
easat-9705	49	31	as	as	ADP
easat-9705	49	32	beauty	beauty	NOUN
easat-9705	49	33	,	,	PUNCT
easat-9705	49	34	fitness	fitness	NOUN
easat-9705	49	35	,	,	PUNCT
easat-9705	49	36	and	and	CCONJ
easat-9705	49	37	halal	halal	VERB
easat-9705	49	38	food	food	NOUN
easat-9705	49	39	[	[	X
easat-9705	49	40	17	17	NUM
easat-9705	49	41	]	]	PUNCT
easat-9705	49	42	.	.	PUNCT
easat-9705	50	1	for	for	ADP
easat-9705	50	2	example	example	NOUN
easat-9705	50	3	,	,	PUNCT
easat-9705	50	4	microinfluencers	microinfluencer	NOUN
easat-9705	50	5	in	in	ADP
easat-9705	50	6	the	the	DET
easat-9705	50	7	uae	uae	PROPN
easat-9705	50	8	have	have	AUX
easat-9705	50	9	driven	drive	VERB
easat-9705	50	10	20	20	NUM
easat-9705	50	11	%	%	NOUN
easat-9705	50	12	higher	high	ADJ
easat-9705	50	13	engagement	engagement	NOUN
easat-9705	50	14	rates	rate	NOUN
easat-9705	50	15	than	than	ADP
easat-9705	50	16	macro	macro	NOUN
easat-9705	50	17	-	-	NOUN
easat-9705	50	18	influencers	influencer	NOUN
easat-9705	50	19	for	for	ADP
easat-9705	50	20	beauty	beauty	NOUN
easat-9705	50	21	brands	brand	NOUN
easat-9705	50	22	,	,	PUNCT
easat-9705	50	23	owing	owe	VERB
easat-9705	50	24	to	to	ADP
easat-9705	50	25	their	their	PRON
easat-9705	50	26	perceived	perceive	VERB
easat-9705	50	27	authenticity	authenticity	NOUN
easat-9705	50	28	and	and	CCONJ
easat-9705	50	29	localized	localized	ADJ
easat-9705	50	30	appeal	appeal	NOUN
easat-9705	50	31	[	[	X
easat-9705	50	32	18	18	NUM
easat-9705	50	33	]	]	PUNCT
easat-9705	50	34	.	.	PUNCT
easat-9705	51	1	macro	macro	NOUN
easat-9705	51	2	-	-	NOUN
easat-9705	51	3	influencers	influencer	NOUN
easat-9705	51	4	,	,	PUNCT
easat-9705	51	5	with	with	ADP
easat-9705	51	6	followings	following	NOUN
easat-9705	51	7	exceeding	exceed	VERB
easat-9705	51	8	1	1	NUM
easat-9705	51	9	million	million	NUM
easat-9705	51	10	,	,	PUNCT
easat-9705	51	11	dominate	dominate	VERB
easat-9705	51	12	high	high	ADJ
easat-9705	51	13	-	-	PUNCT
easat-9705	51	14	visibility	visibility	NOUN
easat-9705	51	15	campaigns	campaign	NOUN
easat-9705	51	16	,	,	PUNCT
easat-9705	51	17	such	such	ADJ
easat-9705	51	18	as	as	ADP
easat-9705	51	19	luxury	luxury	NOUN
easat-9705	51	20	fashion	fashion	NOUN
easat-9705	51	21	promotions	promotion	NOUN
easat-9705	51	22	,	,	PUNCT
easat-9705	51	23	but	but	CCONJ
easat-9705	51	24	often	often	ADV
easat-9705	51	25	face	face	VERB
easat-9705	51	26	skepticism	skepticism	NOUN
easat-9705	51	27	due	due	ADJ
easat-9705	51	28	to	to	ADP
easat-9705	51	29	perceived	perceive	VERB
easat-9705	51	30	commercial	commercial	ADJ
easat-9705	51	31	motives	motive	NOUN
easat-9705	51	32	[	[	X
easat-9705	51	33	19	19	NUM
easat-9705	51	34	]	]	PUNCT
easat-9705	51	35	.	.	PUNCT
easat-9705	52	1	a	a	DET
easat-9705	52	2	notable	notable	ADJ
easat-9705	52	3	gcc	gcc	NOUN
easat-9705	52	4	campaign	campaign	NOUN
easat-9705	52	5	exemplifies	exemplify	VERB
easat-9705	52	6	this	this	DET
easat-9705	52	7	dynamic	dynamic	ADJ
easat-9705	52	8	:	:	PUNCT
easat-9705	52	9	saudi	saudi	ADJ
easat-9705	52	10	influencer	influencer	NOUN
easat-9705	52	11	njoud	njoud	PROPN
easat-9705	52	12	al	al	PROPN
easat-9705	52	13	shammari	shammari	PROPN
easat-9705	52	14	’s	’s	PART
easat-9705	52	15	collaboration	collaboration	NOUN
easat-9705	52	16	with	with	ADP
easat-9705	52	17	dior	dior	PROPN
easat-9705	52	18	in	in	ADP
easat-9705	52	19	2022	2022	NUM
easat-9705	52	20	leveraged	leverage	VERB
easat-9705	52	21	her	her	PRON
easat-9705	52	22	cultural	cultural	ADJ
easat-9705	52	23	resonance	resonance	NOUN
easat-9705	52	24	and	and	CCONJ
easat-9705	52	25	modest	modest	ADJ
easat-9705	52	26	fashion	fashion	NOUN
easat-9705	52	27	advocacy	advocacy	NOUN
easat-9705	52	28	to	to	PART
easat-9705	52	29	enhance	enhance	VERB
easat-9705	52	30	brand	brand	NOUN
easat-9705	52	31	trust	trust	NOUN
easat-9705	52	32	among	among	ADP
easat-9705	52	33	young	young	ADJ
easat-9705	52	34	saudi	saudi	ADJ
easat-9705	52	35	women	woman	NOUN
easat-9705	52	36	,	,	PUNCT
easat-9705	52	37	resulting	result	VERB
easat-9705	52	38	in	in	ADP
easat-9705	52	39	a	a	DET
easat-9705	52	40	15	15	NUM
easat-9705	52	41	%	%	NOUN
easat-9705	52	42	sales	sale	NOUN
easat-9705	52	43	increase	increase	NOUN
easat-9705	52	44	[	[	X
easat-9705	52	45	20	20	NUM
easat-9705	52	46	]	]	PUNCT
easat-9705	52	47	.	.	PUNCT
easat-9705	53	1	conversely	conversely	ADV
easat-9705	53	2	,	,	PUNCT
easat-9705	53	3	over	over	ADV
easat-9705	53	4	-	-	PUNCT
easat-9705	53	5	commercialized	commercialize	VERB
easat-9705	53	6	1745	1745	NUM
easat-9705	53	7	edelweiss	edelweiss	PROPN
easat-9705	53	8	applied	apply	VERB
easat-9705	53	9	science	science	NOUN
easat-9705	53	10	and	and	CCONJ
easat-9705	53	11	technology	technology	NOUN
easat-9705	53	12	issn	issn	PROPN
easat-9705	53	13	:	:	PUNCT
easat-9705	53	14	2576	2576	NUM
easat-9705	53	15	-	-	SYM
easat-9705	53	16	8484	8484	NUM
easat-9705	53	17	vol	vol	NOUN
easat-9705	53	18	.	.	PROPN
easat-9705	54	1	9	9	NUM
easat-9705	54	2	,	,	PUNCT
easat-9705	54	3	no	no	INTJ
easat-9705	54	4	.	.	NOUN
easat-9705	54	5	8	8	NUM
easat-9705	54	6	:	:	SYM
easat-9705	54	7	1743	1743	NUM
easat-9705	54	8	-	-	SYM
easat-9705	54	9	1761	1761	NUM
easat-9705	54	10	,	,	PUNCT
easat-9705	54	11	2025	2025	NUM
easat-9705	54	12	doi	doi	NOUN
easat-9705	54	13	:	:	PUNCT
easat-9705	54	14	10.55214/2576	10.55214/2576	NUM
easat-9705	54	15	-	-	PUNCT
easat-9705	54	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	54	17	©	©	PROPN
easat-9705	54	18	2025	2025	NUM
easat-9705	54	19	by	by	ADP
easat-9705	54	20	the	the	DET
easat-9705	54	21	author	author	NOUN
easat-9705	54	22	;	;	PUNCT
easat-9705	54	23	licensee	licensee	PROPN
easat-9705	54	24	learning	learn	VERB
easat-9705	54	25	gate	gate	NOUN
easat-9705	54	26	campaigns	campaign	NOUN
easat-9705	54	27	,	,	PUNCT
easat-9705	54	28	like	like	ADP
easat-9705	54	29	those	those	PRON
easat-9705	54	30	involving	involve	VERB
easat-9705	54	31	celebrity	celebrity	NOUN
easat-9705	54	32	influencers	influencer	NOUN
easat-9705	54	33	with	with	ADP
easat-9705	54	34	misaligned	misaligned	ADJ
easat-9705	54	35	values	value	NOUN
easat-9705	54	36	,	,	PUNCT
easat-9705	54	37	have	have	AUX
easat-9705	54	38	sparked	spark	VERB
easat-9705	54	39	backlash	backlash	NOUN
easat-9705	54	40	,	,	PUNCT
easat-9705	54	41	underscoring	underscore	VERB
easat-9705	54	42	the	the	DET
easat-9705	54	43	importance	importance	NOUN
easat-9705	54	44	of	of	ADP
easat-9705	54	45	cultural	cultural	ADJ
easat-9705	54	46	congruence	congruence	NOUN
easat-9705	54	47	.	.	PUNCT
easat-9705	55	1	despite	despite	SCONJ
easat-9705	55	2	these	these	DET
easat-9705	55	3	insights	insight	NOUN
easat-9705	55	4	,	,	PUNCT
easat-9705	55	5	the	the	DET
easat-9705	55	6	literature	literature	NOUN
easat-9705	55	7	rarely	rarely	ADV
easat-9705	55	8	addresses	address	VERB
easat-9705	55	9	the	the	DET
easat-9705	55	10	risks	risk	NOUN
easat-9705	55	11	associated	associate	VERB
easat-9705	55	12	with	with	ADP
easat-9705	55	13	influencer	influencer	NOUN
easat-9705	55	14	marketing	marketing	NOUN
easat-9705	55	15	,	,	PUNCT
easat-9705	55	16	such	such	ADJ
easat-9705	55	17	as	as	ADP
easat-9705	55	18	consumer	consumer	NOUN
easat-9705	55	19	skepticism	skepticism	NOUN
easat-9705	55	20	toward	toward	ADP
easat-9705	55	21	sponsored	sponsor	VERB
easat-9705	55	22	content	content	NOUN
easat-9705	55	23	and	and	CCONJ
easat-9705	55	24	the	the	DET
easat-9705	55	25	erosion	erosion	NOUN
easat-9705	55	26	of	of	ADP
easat-9705	55	27	trust	trust	NOUN
easat-9705	55	28	due	due	ADP
easat-9705	55	29	to	to	ADP
easat-9705	55	30	overcommercialization	overcommercialization	NOUN
easat-9705	55	31	.	.	PUNCT
easat-9705	56	1	additionally	additionally	ADV
easat-9705	56	2	,	,	PUNCT
easat-9705	56	3	empirical	empirical	ADJ
easat-9705	56	4	comparisons	comparison	NOUN
easat-9705	56	5	of	of	ADP
easat-9705	56	6	microversus	microversus	PROPN
easat-9705	56	7	macro	macro	ADJ
easat-9705	56	8	-	-	NOUN
easat-9705	56	9	influencer	influencer	NOUN
easat-9705	56	10	effectiveness	effectiveness	NOUN
easat-9705	56	11	in	in	ADP
easat-9705	56	12	the	the	DET
easat-9705	56	13	gcc	gcc	NOUN
easat-9705	56	14	remain	remain	VERB
easat-9705	56	15	scarce	scarce	ADJ
easat-9705	56	16	,	,	PUNCT
easat-9705	56	17	warranting	warrant	VERB
easat-9705	56	18	further	further	ADJ
easat-9705	56	19	investigation	investigation	NOUN
easat-9705	56	20	.	.	PUNCT
easat-9705	57	1	2.3	2.3	NUM
easat-9705	57	2	.	.	PUNCT
easat-9705	57	3	social	social	ADJ
easat-9705	57	4	identity	identity	NOUN
easat-9705	57	5	and	and	CCONJ
easat-9705	57	6	consumer	consumer	NOUN
easat-9705	57	7	behavior	behavior	NOUN
easat-9705	57	8	a	a	DET
easat-9705	57	9	2023	2023	NUM
easat-9705	57	10	study	study	NOUN
easat-9705	57	11	found	find	VERB
easat-9705	57	12	that	that	SCONJ
easat-9705	57	13	consumers	consumer	NOUN
easat-9705	57	14	'	'	PART
easat-9705	57	15	social	social	ADJ
easat-9705	57	16	identity	identity	NOUN
easat-9705	57	17	has	have	VERB
easat-9705	57	18	a	a	DET
easat-9705	57	19	significant	significant	ADJ
easat-9705	57	20	influence	influence	NOUN
easat-9705	57	21	on	on	ADP
easat-9705	57	22	their	their	PRON
easat-9705	57	23	engagement	engagement	NOUN
easat-9705	57	24	with	with	ADP
easat-9705	57	25	influencers	influencer	NOUN
easat-9705	57	26	,	,	PUNCT
easat-9705	57	27	directly	directly	ADV
easat-9705	57	28	affecting	affect	VERB
easat-9705	57	29	purchase	purchase	NOUN
easat-9705	57	30	intentions	intention	NOUN
easat-9705	57	31	and	and	CCONJ
easat-9705	57	32	brand	brand	NOUN
easat-9705	57	33	-	-	PUNCT
easat-9705	57	34	related	relate	VERB
easat-9705	57	35	behavior	behavior	NOUN
easat-9705	57	36	[	[	X
easat-9705	57	37	21	21	NUM
easat-9705	57	38	]	]	PUNCT
easat-9705	57	39	.	.	PUNCT
easat-9705	58	1	2.4	2.4	NUM
easat-9705	58	2	.	.	PUNCT
easat-9705	58	3	influencer	influencer	NOUN
easat-9705	58	4	marketing	marketing	NOUN
easat-9705	58	5	effectiveness	effectiveness	NOUN
easat-9705	58	6	:	:	PUNCT
easat-9705	58	7	a	a	DET
easat-9705	58	8	meta	meta	ADJ
easat-9705	58	9	-	-	PUNCT
easat-9705	58	10	analytic	analytic	ADJ
easat-9705	58	11	review	review	NOUN
easat-9705	58	12	this	this	DET
easat-9705	58	13	review	review	NOUN
easat-9705	58	14	synthesizes	synthesize	VERB
easat-9705	58	15	findings	finding	NOUN
easat-9705	58	16	from	from	ADP
easat-9705	58	17	98	98	NUM
easat-9705	58	18	empirical	empirical	ADJ
easat-9705	58	19	studies	study	NOUN
easat-9705	58	20	,	,	PUNCT
easat-9705	58	21	concluding	conclude	VERB
easat-9705	58	22	that	that	SCONJ
easat-9705	58	23	follower	follower	NOUN
easat-9705	58	24	characteristics	characteristic	NOUN
easat-9705	58	25	—	—	PUNCT
easat-9705	58	26	especially	especially	ADV
easat-9705	58	27	identity	identity	NOUN
easat-9705	58	28	congruence	congruence	NOUN
easat-9705	58	29	—	—	PUNCT
easat-9705	58	30	strongly	strongly	ADV
easat-9705	58	31	shape	shape	NOUN
easat-9705	58	32	attitudes	attitude	NOUN
easat-9705	58	33	and	and	CCONJ
easat-9705	58	34	behavioral	behavioral	ADJ
easat-9705	58	35	responses	response	NOUN
easat-9705	58	36	beyond	beyond	ADP
easat-9705	58	37	transactional	transactional	ADJ
easat-9705	58	38	contexts	context	NOUN
easat-9705	59	1	[	[	X
easat-9705	59	2	22	22	NUM
easat-9705	59	3	]	]	PUNCT
easat-9705	59	4	.	.	PUNCT
easat-9705	60	1	2.5	2.5	NUM
easat-9705	60	2	.	.	PUNCT
easat-9705	61	1	influencers	influencer	NOUN
easat-9705	61	2	and	and	CCONJ
easat-9705	61	3	consumer	consumer	NOUN
easat-9705	61	4	behavior	behavior	NOUN
easat-9705	61	5	in	in	ADP
easat-9705	61	6	the	the	DET
easat-9705	61	7	gulf	gulf	PROPN
easat-9705	61	8	focused	focus	VERB
easat-9705	61	9	on	on	ADP
easat-9705	61	10	the	the	DET
easat-9705	61	11	gcc	gcc	NOUN
easat-9705	61	12	context	context	NOUN
easat-9705	61	13	,	,	PUNCT
easat-9705	61	14	this	this	DET
easat-9705	61	15	study	study	NOUN
easat-9705	61	16	emphasized	emphasize	VERB
easat-9705	61	17	the	the	DET
easat-9705	61	18	importance	importance	NOUN
easat-9705	61	19	of	of	ADP
easat-9705	61	20	influencer	influencer	NOUN
easat-9705	61	21	credibility	credibility	NOUN
easat-9705	61	22	and	and	CCONJ
easat-9705	61	23	cultural	cultural	ADJ
easat-9705	61	24	fit	fit	NOUN
easat-9705	61	25	in	in	ADP
easat-9705	61	26	shaping	shape	VERB
easat-9705	61	27	consumer	consumer	NOUN
easat-9705	61	28	decisions	decision	NOUN
easat-9705	61	29	across	across	ADP
easat-9705	61	30	the	the	DET
easat-9705	61	31	region	region	NOUN
easat-9705	61	32	[	[	X
easat-9705	61	33	23	23	NUM
easat-9705	61	34	]	]	PUNCT
easat-9705	61	35	.	.	PUNCT
easat-9705	62	1	2.6	2.6	NUM
easat-9705	62	2	.	.	PUNCT
easat-9705	62	3	impact	impact	NOUN
easat-9705	62	4	of	of	ADP
easat-9705	62	5	influencer	influencer	NOUN
easat-9705	62	6	marketing	marketing	NOUN
easat-9705	62	7	on	on	ADP
easat-9705	62	8	consumer	consumer	NOUN
easat-9705	62	9	behavior	behavior	NOUN
easat-9705	62	10	and	and	CCONJ
easat-9705	62	11	brand	brand	NOUN
easat-9705	62	12	loyalty	loyalty	NOUN
easat-9705	62	13	a	a	DET
easat-9705	62	14	recent	recent	ADJ
easat-9705	62	15	paper	paper	NOUN
easat-9705	62	16	demonstrated	demonstrate	VERB
easat-9705	62	17	that	that	SCONJ
easat-9705	62	18	influencer	influencer	NOUN
easat-9705	62	19	credibility	credibility	NOUN
easat-9705	62	20	and	and	CCONJ
easat-9705	62	21	emotional	emotional	ADJ
easat-9705	62	22	resonance	resonance	NOUN
easat-9705	62	23	significantly	significantly	ADV
easat-9705	62	24	enhance	enhance	VERB
easat-9705	62	25	consumer	consumer	NOUN
easat-9705	62	26	engagement	engagement	NOUN
easat-9705	62	27	,	,	PUNCT
easat-9705	62	28	brand	brand	NOUN
easat-9705	62	29	trust	trust	NOUN
easat-9705	62	30	,	,	PUNCT
easat-9705	62	31	and	and	CCONJ
easat-9705	62	32	purchase	purchase	NOUN
easat-9705	62	33	intentions	intention	NOUN
easat-9705	62	34	in	in	ADP
easat-9705	62	35	digital	digital	ADJ
easat-9705	62	36	environments	environment	NOUN
easat-9705	62	37	[	[	X
easat-9705	62	38	24	24	NUM
easat-9705	62	39	]	]	PUNCT
easat-9705	62	40	.	.	PUNCT
easat-9705	63	1	2.7	2.7	NUM
easat-9705	63	2	.	.	X
easat-9705	63	3	analyzing	analyze	VERB
easat-9705	63	4	influencer	influencer	NOUN
easat-9705	63	5	marketing	marketing	NOUN
easat-9705	63	6	through	through	ADP
easat-9705	63	7	social	social	ADJ
easat-9705	63	8	influence	influence	NOUN
easat-9705	63	9	theory	theory	NOUN
easat-9705	63	10	on	on	ADP
easat-9705	63	11	tiktok	tiktok	NOUN
easat-9705	63	12	this	this	DET
easat-9705	63	13	study	study	NOUN
easat-9705	63	14	applied	apply	VERB
easat-9705	63	15	social	social	ADJ
easat-9705	63	16	influence	influence	NOUN
easat-9705	63	17	theory	theory	NOUN
easat-9705	63	18	to	to	ADP
easat-9705	63	19	tiktok	tiktok	ADJ
easat-9705	63	20	campaigns	campaign	NOUN
easat-9705	63	21	,	,	PUNCT
easat-9705	63	22	showing	show	VERB
easat-9705	63	23	that	that	SCONJ
easat-9705	63	24	both	both	CCONJ
easat-9705	63	25	normative	normative	ADJ
easat-9705	63	26	and	and	CCONJ
easat-9705	63	27	informational	informational	ADJ
easat-9705	63	28	social	social	ADJ
easat-9705	63	29	influences	influence	NOUN
easat-9705	63	30	impact	impact	NOUN
easat-9705	63	31	consumer	consumer	NOUN
easat-9705	63	32	reactions	reaction	NOUN
easat-9705	63	33	and	and	CCONJ
easat-9705	63	34	engagement	engagement	NOUN
easat-9705	63	35	[	[	X
easat-9705	63	36	25	25	NUM
easat-9705	63	37	]	]	PUNCT
easat-9705	63	38	.	.	PUNCT
easat-9705	64	1	2.8	2.8	NUM
easat-9705	64	2	.	.	PUNCT
easat-9705	64	3	synthesis	synthesis	NOUN
easat-9705	64	4	and	and	CCONJ
easat-9705	64	5	research	research	NOUN
easat-9705	64	6	gaps	gap	VERB
easat-9705	64	7	the	the	DET
easat-9705	64	8	gcc	gcc	NOUN
easat-9705	64	9	’s	’s	PART
easat-9705	64	10	high	high	ADJ
easat-9705	64	11	social	social	ADJ
easat-9705	64	12	media	medium	NOUN
easat-9705	64	13	penetration	penetration	NOUN
easat-9705	64	14	,	,	PUNCT
easat-9705	64	15	consumer	consumer	NOUN
easat-9705	64	16	trust	trust	NOUN
easat-9705	64	17	in	in	ADP
easat-9705	64	18	influencers	influencer	NOUN
easat-9705	64	19	,	,	PUNCT
easat-9705	64	20	and	and	CCONJ
easat-9705	64	21	rapid	rapid	ADJ
easat-9705	64	22	digitalization	digitalization	NOUN
easat-9705	64	23	create	create	VERB
easat-9705	64	24	an	an	DET
easat-9705	64	25	ideal	ideal	ADJ
easat-9705	64	26	environment	environment	NOUN
easat-9705	64	27	for	for	ADP
easat-9705	64	28	influencer	influencer	NOUN
easat-9705	64	29	marketing	marketing	NOUN
easat-9705	64	30	.	.	PUNCT
easat-9705	65	1	successful	successful	ADJ
easat-9705	65	2	campaigns	campaign	NOUN
easat-9705	65	3	,	,	PUNCT
easat-9705	65	4	such	such	ADJ
easat-9705	65	5	as	as	ADP
easat-9705	65	6	kuwaiti	kuwaiti	PROPN
easat-9705	65	7	influencer	influencer	PROPN
easat-9705	65	8	ascia	ascia	PROPN
easat-9705	65	9	al	al	PROPN
easat-9705	65	10	faraj	faraj	PROPN
easat-9705	65	11	’s	’s	PART
easat-9705	65	12	partnership	partnership	NOUN
easat-9705	65	13	with	with	ADP
easat-9705	65	14	local	local	ADJ
easat-9705	65	15	startup	startup	NOUN
easat-9705	65	16	zain	zain	PROPN
easat-9705	65	17	beauty	beauty	PROPN
easat-9705	65	18	in	in	ADP
easat-9705	65	19	2021	2021	NUM
easat-9705	65	20	,	,	PUNCT
easat-9705	65	21	demonstrate	demonstrate	VERB
easat-9705	65	22	how	how	SCONJ
easat-9705	65	23	culturally	culturally	ADV
easat-9705	65	24	aligned	aligned	ADJ
easat-9705	65	25	influencers	influencer	NOUN
easat-9705	65	26	can	can	AUX
easat-9705	65	27	drive	drive	VERB
easat-9705	65	28	engagement	engagement	NOUN
easat-9705	65	29	,	,	PUNCT
easat-9705	65	30	with	with	ADP
easat-9705	65	31	zain	zain	PROPN
easat-9705	65	32	reporting	report	VERB
easat-9705	65	33	a	a	DET
easat-9705	65	34	30	30	NUM
easat-9705	65	35	%	%	NOUN
easat-9705	65	36	sales	sale	NOUN
easat-9705	65	37	uplift	uplift	VERB
easat-9705	65	38	through	through	ADP
easat-9705	65	39	ascia	ascia	NOUN
easat-9705	65	40	’s	’s	PART
easat-9705	65	41	authentic	authentic	ADJ
easat-9705	65	42	storytelling	storytelling	NOUN
easat-9705	65	43	[	[	X
easat-9705	65	44	26	26	NUM
easat-9705	65	45	]	]	PUNCT
easat-9705	65	46	.	.	PUNCT
easat-9705	66	1	however	however	ADV
easat-9705	66	2	,	,	PUNCT
easat-9705	66	3	the	the	DET
easat-9705	66	4	literature	literature	NOUN
easat-9705	66	5	fails	fail	VERB
easat-9705	66	6	to	to	PART
easat-9705	66	7	examine	examine	VERB
easat-9705	66	8	how	how	SCONJ
easat-9705	66	9	cultural	cultural	ADJ
easat-9705	66	10	factors	factor	NOUN
easat-9705	66	11	—	—	PUNCT
easat-9705	66	12	collectivism	collectivism	NOUN
easat-9705	66	13	,	,	PUNCT
easat-9705	66	14	religious	religious	ADJ
easat-9705	66	15	values	value	NOUN
easat-9705	66	16	,	,	PUNCT
easat-9705	66	17	or	or	CCONJ
easat-9705	66	18	gender	gender	NOUN
easat-9705	66	19	dynamics	dynamic	NOUN
easat-9705	66	20	—	—	PUNCT
easat-9705	66	21	mediate	mediate	VERB
easat-9705	66	22	influencer	influencer	NOUN
easat-9705	66	23	persuasion	persuasion	NOUN
easat-9705	66	24	.	.	PUNCT
easat-9705	67	1	for	for	ADP
easat-9705	67	2	instance	instance	NOUN
easat-9705	67	3	,	,	PUNCT
easat-9705	67	4	the	the	DET
easat-9705	67	5	influence	influence	NOUN
easat-9705	67	6	of	of	ADP
easat-9705	67	7	islamic	islamic	ADJ
easat-9705	67	8	principles	principle	NOUN
easat-9705	67	9	,	,	PUNCT
easat-9705	67	10	such	such	ADJ
easat-9705	67	11	as	as	ADP
easat-9705	67	12	modesty	modesty	NOUN
easat-9705	67	13	or	or	CCONJ
easat-9705	67	14	halal	halal	NOUN
easat-9705	67	15	compliance	compliance	NOUN
easat-9705	67	16	,	,	PUNCT
easat-9705	67	17	on	on	ADP
easat-9705	67	18	consumer	consumer	NOUN
easat-9705	67	19	preferences	preference	NOUN
easat-9705	67	20	is	be	AUX
easat-9705	67	21	underexplored	underexplored	ADJ
easat-9705	67	22	,	,	PUNCT
easat-9705	67	23	despite	despite	SCONJ
easat-9705	67	24	their	their	PRON
easat-9705	67	25	centrality	centrality	NOUN
easat-9705	67	26	in	in	ADP
easat-9705	67	27	gcc	gcc	NOUN
easat-9705	67	28	societies	society	NOUN
easat-9705	67	29	.	.	PUNCT
easat-9705	68	1	similarly	similarly	ADV
easat-9705	68	2	,	,	PUNCT
easat-9705	68	3	the	the	DET
easat-9705	68	4	comparative	comparative	ADJ
easat-9705	68	5	efficacy	efficacy	NOUN
easat-9705	68	6	of	of	ADP
easat-9705	68	7	microversus	microversus	PROPN
easat-9705	68	8	macro	macro	NOUN
easat-9705	68	9	-	-	NOUN
easat-9705	68	10	influencers	influencer	NOUN
easat-9705	68	11	across	across	ADP
easat-9705	68	12	product	product	NOUN
easat-9705	68	13	categories	category	NOUN
easat-9705	68	14	(	(	PUNCT
easat-9705	68	15	e.g.	e.g.	ADV
easat-9705	68	16	,	,	PUNCT
easat-9705	68	17	luxury	luxury	NOUN
easat-9705	68	18	versus	versus	ADP
easat-9705	68	19	everyday	everyday	ADJ
easat-9705	68	20	goods	good	NOUN
easat-9705	68	21	)	)	PUNCT
easat-9705	68	22	remains	remain	VERB
easat-9705	68	23	a	a	DET
easat-9705	68	24	critical	critical	ADJ
easat-9705	68	25	gap	gap	NOUN
easat-9705	68	26	,	,	PUNCT
easat-9705	68	27	necessitating	necessitate	VERB
easat-9705	68	28	research	research	NOUN
easat-9705	68	29	that	that	PRON
easat-9705	68	30	combines	combine	VERB
easat-9705	68	31	quantitative	quantitative	ADJ
easat-9705	68	32	impact	impact	NOUN
easat-9705	68	33	assessments	assessment	NOUN
easat-9705	68	34	with	with	ADP
easat-9705	68	35	qualitative	qualitative	ADJ
easat-9705	68	36	cultural	cultural	ADJ
easat-9705	68	37	analyses	analysis	NOUN
easat-9705	68	38	.	.	PUNCT
easat-9705	69	1	3	3	X
easat-9705	69	2	.	.	X
easat-9705	69	3	theoretical	theoretical	ADJ
easat-9705	69	4	framework	framework	NOUN
easat-9705	69	5	this	this	DET
easat-9705	69	6	study	study	NOUN
easat-9705	69	7	integrates	integrate	VERB
easat-9705	69	8	cognitive	cognitive	ADJ
easat-9705	69	9	dissonance	dissonance	NOUN
easat-9705	69	10	theory	theory	NOUN
easat-9705	69	11	,	,	PUNCT
easat-9705	69	12	social	social	ADJ
easat-9705	69	13	identity	identity	NOUN
easat-9705	69	14	theory	theory	NOUN
easat-9705	69	15	,	,	PUNCT
easat-9705	69	16	and	and	CCONJ
easat-9705	69	17	the	the	DET
easat-9705	69	18	elaboration	elaboration	NOUN
easat-9705	69	19	likelihood	likelihood	NOUN
easat-9705	69	20	model	model	NOUN
easat-9705	69	21	(	(	PUNCT
easat-9705	69	22	elm	elm	PROPN
easat-9705	69	23	)	)	PUNCT
easat-9705	69	24	to	to	PART
easat-9705	69	25	analyze	analyze	VERB
easat-9705	69	26	influencer	influencer	NOUN
easat-9705	69	27	marketing	marketing	NOUN
easat-9705	69	28	’s	’s	PART
easat-9705	69	29	impact	impact	NOUN
easat-9705	69	30	on	on	ADP
easat-9705	69	31	gcc	gcc	NOUN
easat-9705	69	32	consumer	consumer	NOUN
easat-9705	69	33	decision	decision	NOUN
easat-9705	69	34	-	-	PUNCT
easat-9705	69	35	making	making	NOUN
easat-9705	69	36	.	.	PUNCT
easat-9705	70	1	this	this	DET
easat-9705	70	2	multi	multi	ADJ
easat-9705	70	3	-	-	ADJ
easat-9705	70	4	theoretical	theoretical	ADJ
easat-9705	70	5	framework	framework	NOUN
easat-9705	70	6	captures	capture	VERB
easat-9705	70	7	consumer	consumer	NOUN
easat-9705	70	8	behavior	behavior	NOUN
easat-9705	70	9	's	's	PART
easat-9705	70	10	cognitive	cognitive	ADJ
easat-9705	70	11	,	,	PUNCT
easat-9705	70	12	social	social	ADJ
easat-9705	70	13	,	,	PUNCT
easat-9705	70	14	and	and	CCONJ
easat-9705	70	15	psychological	psychological	ADJ
easat-9705	70	16	dimensions	dimension	NOUN
easat-9705	70	17	,	,	PUNCT
easat-9705	70	18	tailored	tailor	VERB
easat-9705	70	19	to	to	ADP
easat-9705	70	20	the	the	DET
easat-9705	70	21	gcc	gcc	NOUN
easat-9705	70	22	’s	’s	PART
easat-9705	70	23	cultural	cultural	ADJ
easat-9705	70	24	context	context	NOUN
easat-9705	70	25	.	.	PUNCT
easat-9705	71	1	3.1	3.1	NUM
easat-9705	71	2	.	.	PUNCT
easat-9705	71	3	cognitive	cognitive	ADJ
easat-9705	71	4	dissonance	dissonance	NOUN
easat-9705	71	5	theory	theory	NOUN
easat-9705	71	6	festinger	festinger	NOUN
easat-9705	71	7	[	[	X
easat-9705	71	8	4	4	X
easat-9705	71	9	]	]	X
easat-9705	71	10	cognitive	cognitive	ADJ
easat-9705	71	11	dissonance	dissonance	NOUN
easat-9705	71	12	theory	theory	NOUN
easat-9705	71	13	posits	posit	NOUN
easat-9705	71	14	that	that	SCONJ
easat-9705	71	15	individuals	individual	NOUN
easat-9705	71	16	experience	experience	VERB
easat-9705	71	17	psychological	psychological	ADJ
easat-9705	71	18	discomfort	discomfort	NOUN
easat-9705	71	19	when	when	SCONJ
easat-9705	71	20	their	their	PRON
easat-9705	71	21	beliefs	belief	NOUN
easat-9705	71	22	conflict	conflict	VERB
easat-9705	71	23	with	with	ADP
easat-9705	71	24	external	external	ADJ
easat-9705	71	25	stimuli	stimulus	NOUN
easat-9705	71	26	.	.	PUNCT
easat-9705	72	1	in	in	ADP
easat-9705	72	2	influencer	influencer	NOUN
easat-9705	72	3	marketing	marketing	NOUN
easat-9705	72	4	,	,	PUNCT
easat-9705	72	5	dissonance	dissonance	NOUN
easat-9705	72	6	occurs	occur	VERB
easat-9705	72	7	when	when	SCONJ
easat-9705	72	8	consumers	consumer	NOUN
easat-9705	72	9	perceive	perceive	VERB
easat-9705	72	10	a	a	DET
easat-9705	72	11	mismatch	mismatch	NOUN
easat-9705	72	12	between	between	ADP
easat-9705	72	13	an	an	DET
easat-9705	72	14	influencer	influencer	NOUN
easat-9705	72	15	’s	’s	PART
easat-9705	72	16	content	content	NOUN
easat-9705	72	17	and	and	CCONJ
easat-9705	72	18	their	their	PRON
easat-9705	72	19	values	value	NOUN
easat-9705	72	20	,	,	PUNCT
easat-9705	72	21	prompting	prompt	VERB
easat-9705	72	22	1746	1746	NUM
easat-9705	72	23	edelweiss	edelweiss	PROPN
easat-9705	72	24	applied	apply	VERB
easat-9705	72	25	science	science	NOUN
easat-9705	72	26	and	and	CCONJ
easat-9705	72	27	technology	technology	NOUN
easat-9705	72	28	issn	issn	PROPN
easat-9705	72	29	:	:	PUNCT
easat-9705	72	30	2576	2576	NUM
easat-9705	72	31	-	-	SYM
easat-9705	72	32	8484	8484	NUM
easat-9705	72	33	vol	vol	NOUN
easat-9705	72	34	.	.	PROPN
easat-9705	73	1	9	9	NUM
easat-9705	73	2	,	,	PUNCT
easat-9705	73	3	no	no	INTJ
easat-9705	73	4	.	.	NOUN
easat-9705	73	5	8	8	NUM
easat-9705	73	6	:	:	SYM
easat-9705	73	7	1743	1743	NUM
easat-9705	73	8	-	-	SYM
easat-9705	73	9	1761	1761	NUM
easat-9705	73	10	,	,	PUNCT
easat-9705	73	11	2025	2025	NUM
easat-9705	73	12	doi	doi	NOUN
easat-9705	73	13	:	:	PUNCT
easat-9705	73	14	10.55214/2576	10.55214/2576	NUM
easat-9705	73	15	-	-	PUNCT
easat-9705	73	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	73	17	©	©	PROPN
easat-9705	73	18	2025	2025	NUM
easat-9705	73	19	by	by	ADP
easat-9705	73	20	the	the	DET
easat-9705	73	21	author	author	NOUN
easat-9705	73	22	;	;	PUNCT
easat-9705	74	1	licensee	licensee	NOUN
easat-9705	74	2	learning	learn	VERB
easat-9705	74	3	gate	gate	NOUN
easat-9705	74	4	skepticism	skepticism	NOUN
easat-9705	74	5	or	or	CCONJ
easat-9705	74	6	purchase	purchase	NOUN
easat-9705	74	7	reconsideration	reconsideration	NOUN
easat-9705	74	8	[	[	X
easat-9705	74	9	27	27	NUM
easat-9705	74	10	]	]	PUNCT
easat-9705	74	11	.	.	PUNCT
easat-9705	75	1	for	for	ADP
easat-9705	75	2	example	example	NOUN
easat-9705	75	3	,	,	PUNCT
easat-9705	75	4	a	a	DET
easat-9705	75	5	gcc	gcc	NOUN
easat-9705	75	6	consumer	consumer	NOUN
easat-9705	75	7	may	may	AUX
easat-9705	75	8	reject	reject	VERB
easat-9705	75	9	a	a	DET
easat-9705	75	10	beauty	beauty	NOUN
easat-9705	75	11	product	product	NOUN
easat-9705	75	12	endorsed	endorse	VERB
easat-9705	75	13	by	by	ADP
easat-9705	75	14	an	an	DET
easat-9705	75	15	influencer	influencer	NOUN
easat-9705	75	16	whose	whose	DET
easat-9705	75	17	lifestyle	lifestyle	NOUN
easat-9705	75	18	contradicts	contradict	VERB
easat-9705	75	19	islamic	islamic	ADJ
easat-9705	75	20	modesty	modesty	ADJ
easat-9705	75	21	principles	principle	NOUN
easat-9705	75	22	,	,	PUNCT
easat-9705	75	23	as	as	SCONJ
easat-9705	75	24	such	such	ADJ
easat-9705	75	25	misalignment	misalignment	ADJ
easat-9705	75	26	triggers	trigger	NOUN
easat-9705	75	27	discomfort	discomfort	VERB
easat-9705	75	28	[	[	X
easat-9705	75	29	19	19	NUM
easat-9705	75	30	]	]	PUNCT
easat-9705	75	31	.	.	PUNCT
easat-9705	76	1	in	in	ADP
easat-9705	76	2	the	the	DET
easat-9705	76	3	gcc	gcc	NOUN
easat-9705	76	4	,	,	PUNCT
easat-9705	76	5	where	where	SCONJ
easat-9705	76	6	religious	religious	ADJ
easat-9705	76	7	and	and	CCONJ
easat-9705	76	8	tribal	tribal	ADJ
easat-9705	76	9	values	value	NOUN
easat-9705	76	10	are	be	AUX
easat-9705	76	11	deeply	deeply	ADV
easat-9705	76	12	ingrained	ingrain	VERB
easat-9705	76	13	,	,	PUNCT
easat-9705	76	14	dissonance	dissonance	NOUN
easat-9705	76	15	is	be	AUX
easat-9705	76	16	particularly	particularly	ADV
easat-9705	76	17	pronounced	pronounce	VERB
easat-9705	76	18	,	,	PUNCT
easat-9705	76	19	requiring	require	VERB
easat-9705	76	20	influencers	influencer	NOUN
easat-9705	76	21	to	to	PART
easat-9705	76	22	align	align	VERB
easat-9705	76	23	messaging	messaging	NOUN
easat-9705	76	24	with	with	ADP
easat-9705	76	25	cultural	cultural	ADJ
easat-9705	76	26	norms	norm	NOUN
easat-9705	76	27	to	to	PART
easat-9705	76	28	enhance	enhance	VERB
easat-9705	76	29	persuasion	persuasion	NOUN
easat-9705	76	30	.	.	PUNCT
easat-9705	77	1	3.2	3.2	NUM
easat-9705	77	2	.	.	PUNCT
easat-9705	77	3	social	social	ADJ
easat-9705	77	4	identity	identity	NOUN
easat-9705	77	5	theory	theory	NOUN
easat-9705	77	6	social	social	ADJ
easat-9705	77	7	identity	identity	NOUN
easat-9705	77	8	theory	theory	NOUN
easat-9705	77	9	tajfel	tajfel	NOUN
easat-9705	78	1	[	[	X
easat-9705	78	2	7	7	NUM
easat-9705	78	3	]	]	PUNCT
easat-9705	78	4	asserts	assert	VERB
easat-9705	78	5	that	that	SCONJ
easat-9705	78	6	individuals	individual	NOUN
easat-9705	78	7	derive	derive	VERB
easat-9705	78	8	self	self	NOUN
easat-9705	78	9	-	-	PUNCT
easat-9705	78	10	concept	concept	NOUN
easat-9705	78	11	from	from	ADP
easat-9705	78	12	group	group	NOUN
easat-9705	78	13	memberships	membership	NOUN
easat-9705	78	14	,	,	PUNCT
easat-9705	78	15	influencing	influence	VERB
easat-9705	78	16	their	their	PRON
easat-9705	78	17	attitudes	attitude	NOUN
easat-9705	78	18	.	.	PUNCT
easat-9705	79	1	in	in	ADP
easat-9705	79	2	influencer	influencer	NOUN
easat-9705	79	3	marketing	marketing	NOUN
easat-9705	79	4	,	,	PUNCT
easat-9705	79	5	consumers	consumer	NOUN
easat-9705	79	6	identify	identify	VERB
easat-9705	79	7	with	with	ADP
easat-9705	79	8	influencers	influencer	NOUN
easat-9705	79	9	who	who	PRON
easat-9705	79	10	reflect	reflect	VERB
easat-9705	79	11	their	their	PRON
easat-9705	79	12	values	value	NOUN
easat-9705	79	13	or	or	CCONJ
easat-9705	79	14	cultural	cultural	ADJ
easat-9705	79	15	identities	identity	NOUN
easat-9705	79	16	,	,	PUNCT
easat-9705	79	17	fostering	foster	VERB
easat-9705	79	18	emotional	emotional	ADJ
easat-9705	79	19	bonds	bond	NOUN
easat-9705	79	20	[	[	X
easat-9705	79	21	28	28	NUM
easat-9705	79	22	]	]	PUNCT
easat-9705	79	23	.	.	PUNCT
easat-9705	80	1	in	in	ADP
easat-9705	80	2	the	the	DET
easat-9705	80	3	gcc	gcc	NOUN
easat-9705	80	4	,	,	PUNCT
easat-9705	80	5	collectivism	collectivism	NOUN
easat-9705	80	6	amplifies	amplify	VERB
easat-9705	80	7	this	this	DET
easat-9705	80	8	effect	effect	NOUN
easat-9705	80	9	:	:	PUNCT
easat-9705	80	10	influencers	influencer	NOUN
easat-9705	80	11	like	like	ADP
easat-9705	80	12	qatari	qatari	ADJ
easat-9705	80	13	food	food	NOUN
easat-9705	80	14	blogger	blogger	PROPN
easat-9705	80	15	mama	mama	PROPN
easat-9705	80	16	anisa	anisa	PROPN
easat-9705	80	17	,	,	PUNCT
easat-9705	80	18	who	who	PRON
easat-9705	80	19	promotes	promote	VERB
easat-9705	80	20	family	family	NOUN
easat-9705	80	21	-	-	PUNCT
easat-9705	80	22	oriented	orient	VERB
easat-9705	80	23	recipes	recipe	NOUN
easat-9705	80	24	,	,	PUNCT
easat-9705	80	25	resonate	resonate	VERB
easat-9705	80	26	with	with	ADP
easat-9705	80	27	audiences	audience	NOUN
easat-9705	80	28	by	by	ADP
easat-9705	80	29	embodying	embody	VERB
easat-9705	80	30	communal	communal	ADJ
easat-9705	80	31	values	value	NOUN
easat-9705	80	32	,	,	PUNCT
easat-9705	80	33	enhancing	enhance	VERB
easat-9705	80	34	trust	trust	NOUN
easat-9705	80	35	and	and	CCONJ
easat-9705	80	36	persuasion	persuasion	NOUN
easat-9705	80	37	[	[	X
easat-9705	80	38	29	29	NUM
easat-9705	80	39	]	]	PUNCT
easat-9705	80	40	.	.	PUNCT
easat-9705	81	1	however	however	ADV
easat-9705	81	2	,	,	PUNCT
easat-9705	81	3	the	the	DET
easat-9705	81	4	theory	theory	NOUN
easat-9705	81	5	’s	’s	PART
easat-9705	81	6	application	application	NOUN
easat-9705	81	7	to	to	ADP
easat-9705	81	8	virtual	virtual	ADJ
easat-9705	81	9	communities	community	NOUN
easat-9705	81	10	,	,	PUNCT
easat-9705	81	11	where	where	SCONJ
easat-9705	81	12	affiliations	affiliation	NOUN
easat-9705	81	13	are	be	AUX
easat-9705	81	14	transient	transient	ADJ
easat-9705	81	15	,	,	PUNCT
easat-9705	81	16	requires	require	VERB
easat-9705	81	17	further	further	ADJ
easat-9705	81	18	exploration	exploration	NOUN
easat-9705	81	19	to	to	PART
easat-9705	81	20	understand	understand	VERB
easat-9705	81	21	how	how	SCONJ
easat-9705	81	22	digital	digital	ADJ
easat-9705	81	23	identities	identity	NOUN
easat-9705	81	24	translate	translate	VERB
easat-9705	81	25	into	into	ADP
easat-9705	81	26	purchase	purchase	NOUN
easat-9705	81	27	behaviors	behavior	NOUN
easat-9705	81	28	.	.	PUNCT
easat-9705	82	1	3.3	3.3	NUM
easat-9705	82	2	.	.	PUNCT
easat-9705	82	3	elaboration	elaboration	NOUN
easat-9705	82	4	likelihood	likelihood	NOUN
easat-9705	82	5	model	model	NOUN
easat-9705	82	6	(	(	PUNCT
easat-9705	82	7	elm	elm	PROPN
easat-9705	82	8	)	)	PUNCT
easat-9705	82	9	the	the	DET
easat-9705	82	10	elm	elm	PROPN
easat-9705	82	11	petty	petty	NOUN
easat-9705	82	12	and	and	CCONJ
easat-9705	82	13	cacioppo	cacioppo	NOUN
easat-9705	82	14	[	[	X
easat-9705	82	15	30	30	NUM
easat-9705	82	16	]	]	PUNCT
easat-9705	82	17	distinguishes	distinguish	VERB
easat-9705	82	18	between	between	ADP
easat-9705	82	19	central	central	ADJ
easat-9705	82	20	(	(	PUNCT
easat-9705	82	21	systematic	systematic	ADJ
easat-9705	82	22	)	)	PUNCT
easat-9705	82	23	and	and	CCONJ
easat-9705	82	24	peripheral	peripheral	ADJ
easat-9705	82	25	(	(	PUNCT
easat-9705	82	26	heuristic	heuristic	ADJ
easat-9705	82	27	)	)	PUNCT
easat-9705	82	28	information	information	NOUN
easat-9705	82	29	processing	processing	NOUN
easat-9705	82	30	.	.	PUNCT
easat-9705	83	1	due	due	ADP
easat-9705	83	2	to	to	ADP
easat-9705	83	3	social	social	ADJ
easat-9705	83	4	media	medium	NOUN
easat-9705	83	5	's	's	PART
easat-9705	83	6	fast	fast	ADV
easat-9705	83	7	-	-	PUNCT
easat-9705	83	8	paced	pace	VERB
easat-9705	83	9	nature	nature	NOUN
easat-9705	83	10	,	,	PUNCT
easat-9705	83	11	gcc	gcc	NOUN
easat-9705	83	12	consumers	consumer	NOUN
easat-9705	83	13	often	often	ADV
easat-9705	83	14	rely	rely	VERB
easat-9705	83	15	on	on	ADP
easat-9705	83	16	peripheral	peripheral	ADJ
easat-9705	83	17	cues	cue	NOUN
easat-9705	83	18	,	,	PUNCT
easat-9705	83	19	such	such	ADJ
easat-9705	83	20	as	as	ADP
easat-9705	83	21	visually	visually	ADV
easat-9705	83	22	appealing	appealing	ADJ
easat-9705	83	23	tiktok	tiktok	ADJ
easat-9705	83	24	videos	video	NOUN
easat-9705	83	25	or	or	CCONJ
easat-9705	83	26	relatable	relatable	ADJ
easat-9705	83	27	influencer	influencer	NOUN
easat-9705	83	28	personas	persona	NOUN
easat-9705	83	29	[	[	X
easat-9705	83	30	31	31	NUM
easat-9705	83	31	]	]	PUNCT
easat-9705	83	32	.	.	PUNCT
easat-9705	84	1	central	central	ADJ
easat-9705	84	2	processing	processing	NOUN
easat-9705	84	3	dominates	dominate	VERB
easat-9705	84	4	for	for	ADP
easat-9705	84	5	high	high	ADJ
easat-9705	84	6	-	-	PUNCT
easat-9705	84	7	involvement	involvement	NOUN
easat-9705	84	8	purchases	purchase	NOUN
easat-9705	84	9	like	like	ADP
easat-9705	84	10	luxury	luxury	NOUN
easat-9705	84	11	goods	good	NOUN
easat-9705	84	12	,	,	PUNCT
easat-9705	84	13	as	as	SCONJ
easat-9705	84	14	consumers	consumer	NOUN
easat-9705	84	15	scrutinize	scrutinize	VERB
easat-9705	84	16	claims	claim	NOUN
easat-9705	84	17	,	,	PUNCT
easat-9705	84	18	as	as	SCONJ
easat-9705	84	19	seen	see	VERB
easat-9705	84	20	in	in	ADP
easat-9705	84	21	campaigns	campaign	NOUN
easat-9705	84	22	for	for	ADP
easat-9705	84	23	brands	brand	NOUN
easat-9705	84	24	like	like	ADP
easat-9705	84	25	chanel	chanel	NOUN
easat-9705	84	26	in	in	ADP
easat-9705	84	27	the	the	DET
easat-9705	84	28	uae	uae	PROPN
easat-9705	84	29	.	.	PUNCT
easat-9705	85	1	the	the	DET
easat-9705	85	2	elm	elm	PROPN
easat-9705	85	3	’s	’s	PART
easat-9705	85	4	adaptability	adaptability	NOUN
easat-9705	85	5	to	to	ADP
easat-9705	85	6	platform	platform	NOUN
easat-9705	85	7	-	-	PUNCT
easat-9705	85	8	specific	specific	ADJ
easat-9705	85	9	(	(	PUNCT
easat-9705	85	10	e.g.	e.g.	ADJ
easat-9705	85	11	,	,	PUNCT
easat-9705	85	12	tiktok	tiktok	NOUN
easat-9705	85	13	’s	’s	PART
easat-9705	85	14	emotional	emotional	ADJ
easat-9705	85	15	appeal	appeal	NOUN
easat-9705	85	16	versus	versus	ADP
easat-9705	85	17	instagram	instagram	PROPN
easat-9705	85	18	’s	’s	PART
easat-9705	85	19	polished	polished	ADJ
easat-9705	85	20	aesthetics	aesthetic	NOUN
easat-9705	85	21	)	)	PUNCT
easat-9705	85	22	and	and	CCONJ
easat-9705	85	23	productspecific	productspecific	ADJ
easat-9705	85	24	(	(	PUNCT
easat-9705	85	25	e.g.	e.g.	ADV
easat-9705	85	26	,	,	PUNCT
easat-9705	85	27	luxury	luxury	NOUN
easat-9705	85	28	versus	versus	ADP
easat-9705	85	29	daily	daily	ADJ
easat-9705	85	30	essentials	essential	NOUN
easat-9705	85	31	)	)	PUNCT
easat-9705	85	32	contexts	context	NOUN
easat-9705	85	33	enhances	enhance	VERB
easat-9705	85	34	its	its	PRON
easat-9705	85	35	relevance	relevance	NOUN
easat-9705	85	36	to	to	ADP
easat-9705	85	37	the	the	DET
easat-9705	85	38	gcc	gcc	NOUN
easat-9705	85	39	.	.	PUNCT
easat-9705	86	1	3.4	3.4	NUM
easat-9705	86	2	.	.	PUNCT
easat-9705	86	3	integrated	integrate	VERB
easat-9705	86	4	framework	framework	NOUN
easat-9705	86	5	and	and	CCONJ
easat-9705	86	6	hypotheses	hypothesis	NOUN
easat-9705	86	7	integrating	integrate	VERB
easat-9705	86	8	cognitive	cognitive	ADJ
easat-9705	86	9	dissonance	dissonance	NOUN
easat-9705	86	10	theory	theory	NOUN
easat-9705	86	11	,	,	PUNCT
easat-9705	86	12	social	social	ADJ
easat-9705	86	13	identity	identity	NOUN
easat-9705	86	14	theory	theory	NOUN
easat-9705	86	15	,	,	PUNCT
easat-9705	86	16	and	and	CCONJ
easat-9705	86	17	the	the	DET
easat-9705	86	18	elm	elm	NOUN
easat-9705	86	19	provides	provide	VERB
easat-9705	86	20	a	a	DET
easat-9705	86	21	comprehensive	comprehensive	ADJ
easat-9705	86	22	lens	lens	NOUN
easat-9705	86	23	for	for	ADP
easat-9705	86	24	examining	examine	VERB
easat-9705	86	25	influencer	influencer	NOUN
easat-9705	86	26	marketing	marketing	NOUN
easat-9705	86	27	’s	’s	PART
easat-9705	86	28	impact	impact	NOUN
easat-9705	86	29	.	.	PUNCT
easat-9705	87	1	cognitive	cognitive	ADJ
easat-9705	87	2	dissonance	dissonance	NOUN
easat-9705	87	3	underscores	underscore	VERB
easat-9705	87	4	value	value	NOUN
easat-9705	87	5	alignment	alignment	NOUN
easat-9705	87	6	’s	’s	PART
easat-9705	87	7	role	role	NOUN
easat-9705	87	8	in	in	ADP
easat-9705	87	9	mitigating	mitigate	VERB
easat-9705	87	10	skepticism	skepticism	NOUN
easat-9705	87	11	,	,	PUNCT
easat-9705	87	12	social	social	ADJ
easat-9705	87	13	identity	identity	NOUN
easat-9705	87	14	theory	theory	NOUN
easat-9705	87	15	highlights	highlight	NOUN
easat-9705	87	16	group	group	NOUN
easat-9705	87	17	affiliation	affiliation	NOUN
easat-9705	87	18	’s	’s	PART
easat-9705	87	19	persuasive	persuasive	ADJ
easat-9705	87	20	power	power	NOUN
easat-9705	87	21	,	,	PUNCT
easat-9705	87	22	and	and	CCONJ
easat-9705	87	23	the	the	DET
easat-9705	87	24	elm	elm	NOUN
easat-9705	87	25	elucidates	elucidate	VERB
easat-9705	87	26	content	content	NOUN
easat-9705	87	27	processing	processing	NOUN
easat-9705	87	28	dynamics	dynamic	NOUN
easat-9705	87	29	.	.	PUNCT
easat-9705	88	1	figure	figure	NOUN
easat-9705	88	2	1	1	NUM
easat-9705	88	3	.	.	PUNCT
easat-9705	89	1	theoretical	theoretical	ADJ
easat-9705	89	2	framework	framework	NOUN
easat-9705	89	3	.	.	PUNCT
easat-9705	90	1	1747	1747	NUM
easat-9705	90	2	edelweiss	edelweiss	PROPN
easat-9705	90	3	applied	apply	VERB
easat-9705	90	4	science	science	NOUN
easat-9705	90	5	and	and	CCONJ
easat-9705	90	6	technology	technology	NOUN
easat-9705	90	7	issn	issn	PROPN
easat-9705	90	8	:	:	PUNCT
easat-9705	90	9	2576	2576	NUM
easat-9705	90	10	-	-	SYM
easat-9705	90	11	8484	8484	NUM
easat-9705	90	12	vol	vol	NOUN
easat-9705	90	13	.	.	PROPN
easat-9705	91	1	9	9	NUM
easat-9705	91	2	,	,	PUNCT
easat-9705	91	3	no	no	INTJ
easat-9705	91	4	.	.	NOUN
easat-9705	91	5	8	8	NUM
easat-9705	91	6	:	:	SYM
easat-9705	91	7	1743	1743	NUM
easat-9705	91	8	-	-	SYM
easat-9705	91	9	1761	1761	NUM
easat-9705	91	10	,	,	PUNCT
easat-9705	91	11	2025	2025	NUM
easat-9705	91	12	doi	doi	NOUN
easat-9705	91	13	:	:	PUNCT
easat-9705	91	14	10.55214/2576	10.55214/2576	NUM
easat-9705	91	15	-	-	PUNCT
easat-9705	91	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	91	17	©	©	PROPN
easat-9705	91	18	2025	2025	NUM
easat-9705	91	19	by	by	ADP
easat-9705	91	20	the	the	DET
easat-9705	91	21	author	author	NOUN
easat-9705	91	22	;	;	PUNCT
easat-9705	91	23	licensee	licensee	PROPN
easat-9705	91	24	learning	learning	NOUN
easat-9705	91	25	gate	gate	VERB
easat-9705	91	26	the	the	DET
easat-9705	91	27	following	follow	VERB
easat-9705	91	28	hypotheses	hypothesis	NOUN
easat-9705	91	29	guide	guide	VERB
easat-9705	91	30	the	the	DET
easat-9705	91	31	study	study	NOUN
easat-9705	91	32	:	:	PUNCT
easat-9705	92	1	3.5	3.5	NUM
easat-9705	92	2	.	.	PUNCT
easat-9705	93	1	hypothesis	hypothesis	NOUN
easat-9705	93	2	h1	h1	PROPN
easat-9705	93	3	:	:	PUNCT
easat-9705	93	4	influencer	influencer	NOUN
easat-9705	93	5	marketing	marketing	NOUN
easat-9705	93	6	negatively	negatively	ADV
easat-9705	93	7	impacts	impact	VERB
easat-9705	93	8	consumer	consumer	NOUN
easat-9705	93	9	perceptions	perception	NOUN
easat-9705	93	10	when	when	SCONJ
easat-9705	93	11	cognitive	cognitive	ADJ
easat-9705	93	12	dissonance	dissonance	NOUN
easat-9705	93	13	arises	arise	VERB
easat-9705	93	14	due	due	ADJ
easat-9705	93	15	to	to	ADP
easat-9705	93	16	concerns	concern	NOUN
easat-9705	93	17	about	about	ADP
easat-9705	93	18	influencer	influencer	NOUN
easat-9705	93	19	credibility	credibility	NOUN
easat-9705	93	20	or	or	CCONJ
easat-9705	93	21	value	value	NOUN
easat-9705	93	22	inconsistencies	inconsistency	NOUN
easat-9705	93	23	.	.	PUNCT
easat-9705	94	1	h2	h2	NOUN
easat-9705	94	2	:	:	PUNCT
easat-9705	94	3	influencer	influencer	NOUN
easat-9705	94	4	marketing	marketing	NOUN
easat-9705	94	5	encourages	encourage	VERB
easat-9705	94	6	impulsive	impulsive	ADJ
easat-9705	94	7	purchases	purchase	NOUN
easat-9705	94	8	by	by	ADP
easat-9705	94	9	evoking	evoke	VERB
easat-9705	94	10	positive	positive	ADJ
easat-9705	94	11	emotional	emotional	ADJ
easat-9705	94	12	responses	response	NOUN
easat-9705	94	13	to	to	ADP
easat-9705	94	14	influencer	influencer	NOUN
easat-9705	94	15	content	content	NOUN
easat-9705	94	16	.	.	PUNCT
easat-9705	95	1	h3	h3	NOUN
easat-9705	95	2	:	:	PUNCT
easat-9705	95	3	social	social	ADJ
easat-9705	95	4	identity	identity	NOUN
easat-9705	95	5	elements	element	NOUN
easat-9705	95	6	—	—	PUNCT
easat-9705	95	7	value	value	NOUN
easat-9705	95	8	alignment	alignment	NOUN
easat-9705	95	9	,	,	PUNCT
easat-9705	95	10	personal	personal	ADJ
easat-9705	95	11	similarity	similarity	NOUN
easat-9705	95	12	,	,	PUNCT
easat-9705	95	13	and	and	CCONJ
easat-9705	95	14	a	a	DET
easat-9705	95	15	sense	sense	NOUN
easat-9705	95	16	of	of	ADP
easat-9705	95	17	belonging	belong	VERB
easat-9705	95	18	—	—	PUNCT
easat-9705	95	19	significantly	significantly	ADV
easat-9705	95	20	influence	influence	VERB
easat-9705	95	21	consumer	consumer	NOUN
easat-9705	95	22	purchasing	purchasing	NOUN
easat-9705	95	23	decisions	decision	NOUN
easat-9705	95	24	.	.	PUNCT
easat-9705	96	1	h4	h4	NOUN
easat-9705	96	2	:	:	PUNCT
easat-9705	96	3	peripheral	peripheral	ADJ
easat-9705	96	4	cues	cue	NOUN
easat-9705	96	5	,	,	PUNCT
easat-9705	96	6	including	include	VERB
easat-9705	96	7	visual	visual	ADJ
easat-9705	96	8	content	content	NOUN
easat-9705	96	9	and	and	CCONJ
easat-9705	96	10	emotional	emotional	ADJ
easat-9705	96	11	appeals	appeal	NOUN
easat-9705	96	12	in	in	ADP
easat-9705	96	13	influencer	influencer	NOUN
easat-9705	96	14	marketing	marketing	NOUN
easat-9705	96	15	,	,	PUNCT
easat-9705	96	16	significantly	significantly	ADV
easat-9705	96	17	affect	affect	VERB
easat-9705	96	18	purchase	purchase	NOUN
easat-9705	96	19	behavior	behavior	NOUN
easat-9705	96	20	.	.	PUNCT
easat-9705	97	1	h5	h5	NOUN
easat-9705	97	2	:	:	PUNCT
easat-9705	97	3	high	high	ADJ
easat-9705	97	4	-	-	PUNCT
easat-9705	97	5	quality	quality	NOUN
easat-9705	97	6	arguments	argument	NOUN
easat-9705	97	7	and	and	CCONJ
easat-9705	97	8	critical	critical	ADJ
easat-9705	97	9	evaluation	evaluation	NOUN
easat-9705	97	10	of	of	ADP
easat-9705	97	11	claims	claim	NOUN
easat-9705	97	12	in	in	ADP
easat-9705	97	13	influencer	influencer	NOUN
easat-9705	97	14	content	content	NOUN
easat-9705	97	15	positively	positively	ADV
easat-9705	97	16	influence	influence	NOUN
easat-9705	97	17	purchase	purchase	NOUN
easat-9705	97	18	decisions	decision	NOUN
easat-9705	97	19	through	through	ADP
easat-9705	97	20	central	central	ADJ
easat-9705	97	21	information	information	NOUN
easat-9705	97	22	processing	processing	NOUN
easat-9705	97	23	.	.	PUNCT
easat-9705	98	1	while	while	SCONJ
easat-9705	98	2	these	these	DET
easat-9705	98	3	theories	theory	NOUN
easat-9705	98	4	provide	provide	VERB
easat-9705	98	5	a	a	DET
easat-9705	98	6	robust	robust	ADJ
easat-9705	98	7	foundation	foundation	NOUN
easat-9705	98	8	,	,	PUNCT
easat-9705	98	9	their	their	PRON
easat-9705	98	10	application	application	NOUN
easat-9705	98	11	to	to	ADP
easat-9705	98	12	the	the	DET
easat-9705	98	13	gcc	gcc	NOUN
easat-9705	98	14	context	context	NOUN
easat-9705	98	15	requires	require	VERB
easat-9705	98	16	careful	careful	ADJ
easat-9705	98	17	consideration	consideration	NOUN
easat-9705	98	18	of	of	ADP
easat-9705	98	19	cultural	cultural	ADJ
easat-9705	98	20	nuances	nuance	NOUN
easat-9705	98	21	.	.	PUNCT
easat-9705	99	1	cognitive	cognitive	ADJ
easat-9705	99	2	dissonance	dissonance	NOUN
easat-9705	99	3	theory	theory	NOUN
easat-9705	99	4	may	may	AUX
easat-9705	99	5	overemphasize	overemphasize	VERB
easat-9705	99	6	individual	individual	ADJ
easat-9705	99	7	psychological	psychological	ADJ
easat-9705	99	8	conflict	conflict	NOUN
easat-9705	99	9	without	without	ADP
easat-9705	99	10	fully	fully	ADV
easat-9705	99	11	accounting	account	VERB
easat-9705	99	12	for	for	ADP
easat-9705	99	13	the	the	DET
easat-9705	99	14	collectivist	collectivist	ADJ
easat-9705	99	15	orientation	orientation	NOUN
easat-9705	99	16	of	of	ADP
easat-9705	99	17	gcc	gcc	NOUN
easat-9705	99	18	consumers	consumer	NOUN
easat-9705	99	19	,	,	PUNCT
easat-9705	99	20	who	who	PRON
easat-9705	99	21	may	may	AUX
easat-9705	99	22	prioritize	prioritize	VERB
easat-9705	99	23	group	group	NOUN
easat-9705	99	24	consensus	consensus	NOUN
easat-9705	99	25	over	over	ADP
easat-9705	99	26	personal	personal	ADJ
easat-9705	99	27	beliefs	belief	NOUN
easat-9705	99	28	.	.	PUNCT
easat-9705	100	1	similarly	similarly	ADV
easat-9705	100	2	,	,	PUNCT
easat-9705	100	3	social	social	ADJ
easat-9705	100	4	identity	identity	NOUN
easat-9705	100	5	theory	theory	NOUN
easat-9705	100	6	’s	’s	PART
easat-9705	100	7	focus	focus	NOUN
easat-9705	100	8	on	on	ADP
easat-9705	100	9	group	group	NOUN
easat-9705	100	10	membership	membership	NOUN
easat-9705	100	11	must	must	AUX
easat-9705	100	12	be	be	AUX
easat-9705	100	13	adapted	adapt	VERB
easat-9705	100	14	to	to	ADP
easat-9705	100	15	virtual	virtual	ADJ
easat-9705	100	16	communities	community	NOUN
easat-9705	100	17	,	,	PUNCT
easat-9705	100	18	where	where	SCONJ
easat-9705	100	19	transient	transient	ADJ
easat-9705	100	20	affiliations	affiliation	NOUN
easat-9705	100	21	may	may	AUX
easat-9705	100	22	weaken	weaken	VERB
easat-9705	100	23	traditional	traditional	ADJ
easat-9705	100	24	identity	identity	NOUN
easat-9705	100	25	dynamics	dynamic	NOUN
easat-9705	100	26	.	.	PUNCT
easat-9705	101	1	the	the	DET
easat-9705	101	2	elm	elm	PROPN
easat-9705	101	3	,	,	PUNCT
easat-9705	101	4	while	while	SCONJ
easat-9705	101	5	versatile	versatile	ADJ
easat-9705	101	6	,	,	PUNCT
easat-9705	101	7	may	may	AUX
easat-9705	101	8	underplay	underplay	VERB
easat-9705	101	9	the	the	DET
easat-9705	101	10	role	role	NOUN
easat-9705	101	11	of	of	ADP
easat-9705	101	12	emotional	emotional	ADJ
easat-9705	101	13	and	and	CCONJ
easat-9705	101	14	cultural	cultural	ADJ
easat-9705	101	15	cues	cue	NOUN
easat-9705	101	16	in	in	ADP
easat-9705	101	17	low	low	ADJ
easat-9705	101	18	-	-	PUNCT
easat-9705	101	19	involvement	involvement	NOUN
easat-9705	101	20	contexts	contexts	NOUN
easat-9705	101	21	,	,	PUNCT
easat-9705	101	22	where	where	SCONJ
easat-9705	101	23	heuristic	heuristic	ADJ
easat-9705	101	24	processing	processing	NOUN
easat-9705	101	25	dominates	dominate	VERB
easat-9705	101	26	.	.	PUNCT
easat-9705	102	1	future	future	ADJ
easat-9705	102	2	research	research	NOUN
easat-9705	102	3	should	should	AUX
easat-9705	102	4	refine	refine	VERB
easat-9705	102	5	these	these	DET
easat-9705	102	6	theories	theory	NOUN
easat-9705	102	7	by	by	ADP
easat-9705	102	8	incorporating	incorporate	VERB
easat-9705	102	9	gcc	gcc	NOUN
easat-9705	102	10	-	-	PUNCT
easat-9705	102	11	specific	specific	ADJ
easat-9705	102	12	cultural	cultural	ADJ
easat-9705	102	13	variables	variable	NOUN
easat-9705	102	14	,	,	PUNCT
easat-9705	102	15	such	such	ADJ
easat-9705	102	16	as	as	ADP
easat-9705	102	17	religious	religious	ADJ
easat-9705	102	18	values	value	NOUN
easat-9705	102	19	or	or	CCONJ
easat-9705	102	20	tribal	tribal	ADJ
easat-9705	102	21	affiliations	affiliation	NOUN
easat-9705	102	22	,	,	PUNCT
easat-9705	102	23	to	to	PART
easat-9705	102	24	enhance	enhance	VERB
easat-9705	102	25	their	their	PRON
easat-9705	102	26	explanatory	explanatory	ADJ
easat-9705	102	27	power	power	NOUN
easat-9705	102	28	.	.	PUNCT
easat-9705	103	1	4	4	X
easat-9705	103	2	.	.	X
easat-9705	103	3	research	research	NOUN
easat-9705	103	4	methodology	methodology	NOUN
easat-9705	103	5	and	and	CCONJ
easat-9705	103	6	data	datum	NOUN
easat-9705	103	7	collection	collection	NOUN
easat-9705	103	8	procedures	procedure	NOUN
easat-9705	103	9	this	this	DET
easat-9705	103	10	study	study	NOUN
easat-9705	103	11	adopts	adopt	VERB
easat-9705	103	12	a	a	DET
easat-9705	103	13	quantitative	quantitative	ADJ
easat-9705	103	14	,	,	PUNCT
easat-9705	103	15	deductive	deductive	ADJ
easat-9705	103	16	research	research	NOUN
easat-9705	103	17	approach	approach	NOUN
easat-9705	103	18	grounded	ground	VERB
easat-9705	103	19	in	in	ADP
easat-9705	103	20	the	the	DET
easat-9705	103	21	positivist	positivist	ADJ
easat-9705	103	22	paradigm	paradigm	NOUN
easat-9705	103	23	,	,	PUNCT
easat-9705	103	24	aiming	aim	VERB
easat-9705	103	25	to	to	PART
easat-9705	103	26	test	test	NOUN
easat-9705	103	27	hypotheses	hypothesis	NOUN
easat-9705	103	28	derived	derive	VERB
easat-9705	103	29	from	from	ADP
easat-9705	103	30	theoretical	theoretical	ADJ
easat-9705	103	31	models	model	NOUN
easat-9705	103	32	.	.	PUNCT
easat-9705	104	1	data	datum	NOUN
easat-9705	104	2	were	be	AUX
easat-9705	104	3	collected	collect	VERB
easat-9705	104	4	using	use	VERB
easat-9705	104	5	a	a	DET
easat-9705	104	6	structured	structured	ADJ
easat-9705	104	7	questionnaire	questionnaire	NOUN
easat-9705	104	8	distributed	distribute	VERB
easat-9705	104	9	to	to	ADP
easat-9705	104	10	consumers	consumer	NOUN
easat-9705	104	11	across	across	ADP
easat-9705	104	12	four	four	NUM
easat-9705	104	13	gcc	gcc	NOUN
easat-9705	104	14	countries	country	NOUN
easat-9705	104	15	:	:	PUNCT
easat-9705	104	16	saudi	saudi	PROPN
easat-9705	104	17	arabia	arabia	PROPN
easat-9705	104	18	,	,	PUNCT
easat-9705	104	19	the	the	DET
easat-9705	104	20	uae	uae	PROPN
easat-9705	104	21	,	,	PUNCT
easat-9705	104	22	qatar	qatar	PROPN
easat-9705	104	23	,	,	PUNCT
easat-9705	104	24	and	and	CCONJ
easat-9705	104	25	kuwait	kuwait	PROPN
easat-9705	104	26	.	.	PUNCT
easat-9705	105	1	the	the	DET
easat-9705	105	2	questionnaire	questionnaire	NOUN
easat-9705	105	3	consisted	consist	VERB
easat-9705	105	4	of	of	ADP
easat-9705	105	5	likert	likert	ADJ
easat-9705	105	6	-	-	NOUN
easat-9705	105	7	scale	scale	NOUN
easat-9705	105	8	items	item	NOUN
easat-9705	105	9	and	and	CCONJ
easat-9705	105	10	closed	closed	ADJ
easat-9705	105	11	-	-	PUNCT
easat-9705	105	12	ended	end	VERB
easat-9705	105	13	questions	question	NOUN
easat-9705	105	14	,	,	PUNCT
easat-9705	105	15	designed	design	VERB
easat-9705	105	16	to	to	PART
easat-9705	105	17	align	align	VERB
easat-9705	105	18	with	with	ADP
easat-9705	105	19	the	the	DET
easat-9705	105	20	study	study	NOUN
easat-9705	105	21	's	's	PART
easat-9705	105	22	objectives	objective	NOUN
easat-9705	105	23	and	and	CCONJ
easat-9705	105	24	measure	measure	VERB
easat-9705	105	25	key	key	ADJ
easat-9705	105	26	constructs	construct	NOUN
easat-9705	105	27	such	such	ADJ
easat-9705	105	28	as	as	ADP
easat-9705	105	29	influencer	influencer	NOUN
easat-9705	105	30	credibility	credibility	NOUN
easat-9705	105	31	and	and	CCONJ
easat-9705	105	32	values	value	NOUN
easat-9705	105	33	(	(	PUNCT
easat-9705	105	34	based	base	VERB
easat-9705	105	35	on	on	ADP
easat-9705	105	36	cognitive	cognitive	ADJ
easat-9705	105	37	dissonance	dissonance	NOUN
easat-9705	105	38	theory	theory	NOUN
easat-9705	105	39	)	)	PUNCT
easat-9705	105	40	,	,	PUNCT
easat-9705	105	41	social	social	ADJ
easat-9705	105	42	and	and	CCONJ
easat-9705	105	43	emotional	emotional	ADJ
easat-9705	105	44	connection	connection	NOUN
easat-9705	105	45	(	(	PUNCT
easat-9705	105	46	based	base	VERB
easat-9705	105	47	on	on	ADP
easat-9705	105	48	social	social	ADJ
easat-9705	105	49	identity	identity	NOUN
easat-9705	105	50	theory	theory	NOUN
easat-9705	105	51	)	)	PUNCT
easat-9705	105	52	,	,	PUNCT
easat-9705	105	53	and	and	CCONJ
easat-9705	105	54	information	information	NOUN
easat-9705	105	55	processing	processing	NOUN
easat-9705	105	56	behavior	behavior	NOUN
easat-9705	105	57	(	(	PUNCT
easat-9705	105	58	based	base	VERB
easat-9705	105	59	on	on	ADP
easat-9705	105	60	the	the	DET
easat-9705	105	61	elaboration	elaboration	NOUN
easat-9705	105	62	likelihood	likelihood	NOUN
easat-9705	105	63	model	model	NOUN
easat-9705	105	64	)	)	PUNCT
easat-9705	105	65	.	.	PUNCT
easat-9705	106	1	the	the	DET
easat-9705	106	2	data	data	PROPN
easat-9705	106	3	collection	collection	NOUN
easat-9705	106	4	period	period	NOUN
easat-9705	106	5	extended	extend	VERB
easat-9705	106	6	from	from	ADP
easat-9705	106	7	january	january	PROPN
easat-9705	106	8	to	to	ADP
easat-9705	106	9	june	june	PROPN
easat-9705	106	10	2023	2023	NUM
easat-9705	106	11	,	,	PUNCT
easat-9705	106	12	using	use	VERB
easat-9705	106	13	online	online	ADJ
easat-9705	106	14	platforms	platform	NOUN
easat-9705	106	15	and	and	CCONJ
easat-9705	106	16	email	email	NOUN
easat-9705	106	17	invitations	invitation	NOUN
easat-9705	106	18	to	to	PART
easat-9705	106	19	ensure	ensure	VERB
easat-9705	106	20	a	a	DET
easat-9705	106	21	broad	broad	ADJ
easat-9705	106	22	geographic	geographic	ADJ
easat-9705	106	23	reach	reach	NOUN
easat-9705	106	24	.	.	PUNCT
easat-9705	107	1	ethical	ethical	ADJ
easat-9705	107	2	protocols	protocol	NOUN
easat-9705	107	3	were	be	AUX
easat-9705	107	4	rigorously	rigorously	ADV
easat-9705	107	5	followed	follow	VERB
easat-9705	107	6	:	:	PUNCT
easat-9705	107	7	participants	participant	NOUN
easat-9705	107	8	were	be	AUX
easat-9705	107	9	informed	inform	VERB
easat-9705	107	10	about	about	ADP
easat-9705	107	11	the	the	DET
easat-9705	107	12	study	study	NOUN
easat-9705	107	13	purpose	purpose	NOUN
easat-9705	107	14	,	,	PUNCT
easat-9705	107	15	participation	participation	NOUN
easat-9705	107	16	was	be	AUX
easat-9705	107	17	voluntary	voluntary	ADJ
easat-9705	107	18	,	,	PUNCT
easat-9705	107	19	and	and	CCONJ
easat-9705	107	20	confidentiality	confidentiality	NOUN
easat-9705	107	21	was	be	AUX
easat-9705	107	22	strictly	strictly	ADV
easat-9705	107	23	maintained	maintain	VERB
easat-9705	107	24	.	.	PUNCT
easat-9705	108	1	4.1	4.1	NUM
easat-9705	108	2	.	.	PUNCT
easat-9705	108	3	data	datum	NOUN
easat-9705	108	4	collection	collection	NOUN
easat-9705	108	5	and	and	CCONJ
easat-9705	108	6	sampling	sample	VERB
easat-9705	108	7	the	the	DET
easat-9705	108	8	study	study	NOUN
easat-9705	108	9	employed	employ	VERB
easat-9705	108	10	a	a	DET
easat-9705	108	11	purposive	purposive	ADJ
easat-9705	108	12	sampling	sampling	NOUN
easat-9705	108	13	technique	technique	NOUN
easat-9705	108	14	to	to	PART
easat-9705	108	15	target	target	VERB
easat-9705	108	16	700	700	NUM
easat-9705	108	17	consumers	consumer	NOUN
easat-9705	108	18	affiliated	affiliate	VERB
easat-9705	108	19	with	with	ADP
easat-9705	108	20	five	five	NUM
easat-9705	108	21	startups	startup	NOUN
easat-9705	108	22	operating	operate	VERB
easat-9705	108	23	in	in	ADP
easat-9705	108	24	the	the	DET
easat-9705	108	25	gcc	gcc	NOUN
easat-9705	108	26	.	.	PUNCT
easat-9705	109	1	this	this	DET
easat-9705	109	2	method	method	NOUN
easat-9705	109	3	was	be	AUX
easat-9705	109	4	chosen	choose	VERB
easat-9705	109	5	to	to	PART
easat-9705	109	6	ensure	ensure	VERB
easat-9705	109	7	that	that	SCONJ
easat-9705	109	8	participants	participant	NOUN
easat-9705	109	9	had	have	VERB
easat-9705	109	10	relevant	relevant	ADJ
easat-9705	109	11	experience	experience	NOUN
easat-9705	109	12	with	with	ADP
easat-9705	109	13	influencer	influencer	NOUN
easat-9705	109	14	marketing	marketing	NOUN
easat-9705	109	15	in	in	ADP
easat-9705	109	16	actual	actual	ADJ
easat-9705	109	17	purchasing	purchase	VERB
easat-9705	109	18	contexts	contexts	NOUN
easat-9705	109	19	.	.	PUNCT
easat-9705	110	1	of	of	ADP
easat-9705	110	2	700	700	NUM
easat-9705	110	3	invited	invite	VERB
easat-9705	110	4	participants	participant	NOUN
easat-9705	110	5	,	,	PUNCT
easat-9705	110	6	516	516	NUM
easat-9705	110	7	responses	response	NOUN
easat-9705	110	8	were	be	AUX
easat-9705	110	9	received	receive	VERB
easat-9705	110	10	via	via	ADP
easat-9705	110	11	a	a	DET
easat-9705	110	12	google	google	PROPN
easat-9705	110	13	forms	form	NOUN
easat-9705	110	14	survey	survey	NOUN
easat-9705	110	15	.	.	PUNCT
easat-9705	111	1	after	after	ADP
easat-9705	111	2	screening	screen	VERB
easat-9705	111	3	for	for	ADP
easat-9705	111	4	completeness	completeness	NOUN
easat-9705	111	5	and	and	CCONJ
easat-9705	111	6	relevance	relevance	NOUN
easat-9705	111	7	,	,	PUNCT
easat-9705	111	8	500	500	NUM
easat-9705	111	9	valid	valid	ADJ
easat-9705	111	10	responses	response	NOUN
easat-9705	111	11	were	be	AUX
easat-9705	111	12	retained	retain	VERB
easat-9705	111	13	for	for	ADP
easat-9705	111	14	final	final	ADJ
easat-9705	111	15	analysis	analysis	NOUN
easat-9705	111	16	.	.	PUNCT
easat-9705	112	1	purposive	purposive	ADJ
easat-9705	112	2	sampling	sampling	NOUN
easat-9705	112	3	is	be	AUX
easat-9705	112	4	appropriate	appropriate	ADJ
easat-9705	112	5	when	when	SCONJ
easat-9705	112	6	the	the	DET
easat-9705	112	7	research	research	NOUN
easat-9705	112	8	requires	require	VERB
easat-9705	112	9	input	input	NOUN
easat-9705	112	10	from	from	ADP
easat-9705	112	11	individuals	individual	NOUN
easat-9705	112	12	with	with	ADP
easat-9705	112	13	specific	specific	ADJ
easat-9705	112	14	knowledge	knowledge	NOUN
easat-9705	112	15	or	or	CCONJ
easat-9705	112	16	exposure	exposure	NOUN
easat-9705	112	17	[	[	X
easat-9705	112	18	32	32	NUM
easat-9705	112	19	]	]	PUNCT
easat-9705	112	20	.	.	PUNCT
easat-9705	113	1	in	in	ADP
easat-9705	113	2	this	this	DET
easat-9705	113	3	case	case	NOUN
easat-9705	113	4	,	,	PUNCT
easat-9705	113	5	respondents	respondent	NOUN
easat-9705	113	6	were	be	AUX
easat-9705	113	7	selected	select	VERB
easat-9705	113	8	based	base	VERB
easat-9705	113	9	on	on	ADP
easat-9705	113	10	their	their	PRON
easat-9705	113	11	likelihood	likelihood	NOUN
easat-9705	113	12	of	of	ADP
easat-9705	113	13	prior	prior	ADJ
easat-9705	113	14	interaction	interaction	NOUN
easat-9705	113	15	with	with	ADP
easat-9705	113	16	influencer	influencer	NOUN
easat-9705	113	17	campaigns	campaign	NOUN
easat-9705	113	18	in	in	ADP
easat-9705	113	19	the	the	DET
easat-9705	113	20	gcc	gcc	NOUN
easat-9705	113	21	region	region	NOUN
easat-9705	113	22	,	,	PUNCT
easat-9705	113	23	enhancing	enhance	VERB
easat-9705	113	24	the	the	DET
easat-9705	113	25	validity	validity	NOUN
easat-9705	113	26	and	and	CCONJ
easat-9705	113	27	depth	depth	NOUN
easat-9705	113	28	of	of	ADP
easat-9705	113	29	insights	insight	NOUN
easat-9705	113	30	regarding	regard	VERB
easat-9705	113	31	the	the	DET
easat-9705	113	32	impact	impact	NOUN
easat-9705	113	33	of	of	ADP
easat-9705	113	34	influencer	influencer	NOUN
easat-9705	113	35	marketing	marketing	NOUN
easat-9705	113	36	on	on	ADP
easat-9705	113	37	consumer	consumer	NOUN
easat-9705	113	38	decision	decision	NOUN
easat-9705	113	39	-	-	PUNCT
easat-9705	113	40	making	making	NOUN
easat-9705	113	41	.	.	PUNCT
easat-9705	114	1	1748	1748	NUM
easat-9705	114	2	edelweiss	edelweiss	PROPN
easat-9705	114	3	applied	apply	VERB
easat-9705	114	4	science	science	NOUN
easat-9705	114	5	and	and	CCONJ
easat-9705	114	6	technology	technology	NOUN
easat-9705	114	7	issn	issn	PROPN
easat-9705	114	8	:	:	PUNCT
easat-9705	114	9	2576	2576	NUM
easat-9705	114	10	-	-	SYM
easat-9705	114	11	8484	8484	NUM
easat-9705	114	12	vol	vol	NOUN
easat-9705	114	13	.	.	PROPN
easat-9705	115	1	9	9	NUM
easat-9705	115	2	,	,	PUNCT
easat-9705	115	3	no	no	INTJ
easat-9705	115	4	.	.	NOUN
easat-9705	115	5	8	8	NUM
easat-9705	115	6	:	:	SYM
easat-9705	115	7	1743	1743	NUM
easat-9705	115	8	-	-	SYM
easat-9705	115	9	1761	1761	NUM
easat-9705	115	10	,	,	PUNCT
easat-9705	115	11	2025	2025	NUM
easat-9705	115	12	doi	doi	NOUN
easat-9705	115	13	:	:	PUNCT
easat-9705	115	14	10.55214/2576	10.55214/2576	NUM
easat-9705	115	15	-	-	PUNCT
easat-9705	115	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	115	17	©	©	PROPN
easat-9705	115	18	2025	2025	NUM
easat-9705	115	19	by	by	ADP
easat-9705	115	20	the	the	DET
easat-9705	115	21	author	author	NOUN
easat-9705	115	22	;	;	PUNCT
easat-9705	115	23	licensee	licensee	PROPN
easat-9705	115	24	learning	learning	NOUN
easat-9705	115	25	gate	gate	VERB
easat-9705	115	26	4.2	4.2	NUM
easat-9705	115	27	.	.	PUNCT
easat-9705	116	1	definition	definition	NOUN
easat-9705	116	2	of	of	ADP
easat-9705	116	3	variables	variable	NOUN
easat-9705	116	4	this	this	DET
easat-9705	116	5	study	study	NOUN
easat-9705	116	6	focuses	focus	VERB
easat-9705	116	7	on	on	ADP
easat-9705	116	8	one	one	NUM
easat-9705	116	9	primary	primary	ADJ
easat-9705	116	10	dependent	dependent	ADJ
easat-9705	116	11	variable	variable	NOUN
easat-9705	116	12	:	:	PUNCT
easat-9705	116	13	consumer	consumer	NOUN
easat-9705	116	14	decision	decision	NOUN
easat-9705	116	15	-	-	PUNCT
easat-9705	116	16	making	making	NOUN
easat-9705	116	17	(	(	PUNCT
easat-9705	116	18	cdm	cdm	NOUN
easat-9705	116	19	)	)	PUNCT
easat-9705	116	20	is	be	AUX
easat-9705	116	21	operationalized	operationalize	VERB
easat-9705	116	22	through	through	ADP
easat-9705	116	23	items	item	NOUN
easat-9705	116	24	measuring	measure	VERB
easat-9705	116	25	perception	perception	NOUN
easat-9705	116	26	,	,	PUNCT
easat-9705	116	27	emotion	emotion	NOUN
easat-9705	116	28	,	,	PUNCT
easat-9705	116	29	and	and	CCONJ
easat-9705	116	30	purchase	purchase	NOUN
easat-9705	116	31	intention	intention	NOUN
easat-9705	116	32	.	.	PUNCT
easat-9705	117	1	the	the	DET
easat-9705	117	2	independent	independent	ADJ
easat-9705	117	3	variables	variable	NOUN
easat-9705	117	4	are	be	AUX
easat-9705	117	5	:	:	PUNCT
easat-9705	117	6	influencer	influencer	NOUN
easat-9705	117	7	credibility	credibility	NOUN
easat-9705	117	8	and	and	CCONJ
easat-9705	117	9	values	value	NOUN
easat-9705	117	10	(	(	PUNCT
easat-9705	117	11	icv	icv	PROPN
easat-9705	117	12	)	)	PUNCT
easat-9705	117	13	–	–	PUNCT
easat-9705	117	14	based	base	VERB
easat-9705	117	15	on	on	ADP
easat-9705	117	16	the	the	DET
easat-9705	117	17	principles	principle	NOUN
easat-9705	117	18	of	of	ADP
easat-9705	117	19	cognitive	cognitive	ADJ
easat-9705	117	20	dissonance	dissonance	NOUN
easat-9705	117	21	theory	theory	NOUN
easat-9705	117	22	.	.	PUNCT
easat-9705	118	1	identification	identification	NOUN
easat-9705	118	2	and	and	CCONJ
easat-9705	118	3	group	group	NOUN
easat-9705	118	4	identity	identity	NOUN
easat-9705	118	5	(	(	PUNCT
easat-9705	118	6	igi	igi	NOUN
easat-9705	118	7	)	)	PUNCT
easat-9705	118	8	–	–	PUNCT
easat-9705	118	9	derived	derive	VERB
easat-9705	118	10	from	from	ADP
easat-9705	118	11	social	social	ADJ
easat-9705	118	12	identity	identity	NOUN
easat-9705	118	13	theory	theory	NOUN
easat-9705	118	14	.	.	PUNCT
easat-9705	119	1	information	information	NOUN
easat-9705	119	2	processing	processing	NOUN
easat-9705	119	3	(	(	PUNCT
easat-9705	119	4	ip	ip	NOUN
easat-9705	119	5	)	)	PUNCT
easat-9705	119	6	–	–	PUNCT
easat-9705	119	7	grounded	ground	VERB
easat-9705	119	8	in	in	ADP
easat-9705	119	9	the	the	DET
easat-9705	119	10	elaboration	elaboration	NOUN
easat-9705	119	11	likelihood	likelihood	NOUN
easat-9705	119	12	model	model	NOUN
easat-9705	119	13	.	.	PUNCT
easat-9705	120	1	each	each	DET
easat-9705	120	2	construct	construct	NOUN
easat-9705	120	3	was	be	AUX
easat-9705	120	4	measured	measure	VERB
easat-9705	120	5	using	use	VERB
easat-9705	120	6	multi	multi	ADJ
easat-9705	120	7	-	-	ADJ
easat-9705	120	8	item	item	ADJ
easat-9705	120	9	scales	scale	NOUN
easat-9705	120	10	adapted	adapt	VERB
easat-9705	120	11	from	from	ADP
easat-9705	120	12	previous	previous	ADJ
easat-9705	120	13	validated	validated	ADJ
easat-9705	120	14	studies	study	NOUN
easat-9705	120	15	and	and	CCONJ
easat-9705	120	16	modified	modify	VERB
easat-9705	120	17	for	for	ADP
easat-9705	120	18	the	the	DET
easat-9705	120	19	gcc	gcc	NOUN
easat-9705	120	20	context	context	NOUN
easat-9705	120	21	.	.	PUNCT
easat-9705	121	1	4.3	4.3	NUM
easat-9705	121	2	.	.	PUNCT
easat-9705	121	3	validity	validity	NOUN
easat-9705	121	4	and	and	CCONJ
easat-9705	121	5	reliability	reliability	NOUN
easat-9705	121	6	to	to	PART
easat-9705	121	7	ensure	ensure	VERB
easat-9705	121	8	the	the	DET
easat-9705	121	9	reliability	reliability	NOUN
easat-9705	121	10	and	and	CCONJ
easat-9705	121	11	validity	validity	NOUN
easat-9705	121	12	of	of	ADP
easat-9705	121	13	the	the	DET
easat-9705	121	14	questionnaire	questionnaire	NOUN
easat-9705	121	15	,	,	PUNCT
easat-9705	121	16	a	a	DET
easat-9705	121	17	pilot	pilot	NOUN
easat-9705	121	18	study	study	NOUN
easat-9705	121	19	was	be	AUX
easat-9705	121	20	conducted	conduct	VERB
easat-9705	121	21	with	with	ADP
easat-9705	121	22	30	30	NUM
easat-9705	121	23	participants	participant	NOUN
easat-9705	121	24	.	.	PUNCT
easat-9705	122	1	content	content	NOUN
easat-9705	122	2	validity	validity	NOUN
easat-9705	122	3	was	be	AUX
easat-9705	122	4	established	establish	VERB
easat-9705	122	5	by	by	ADP
easat-9705	122	6	consulting	consult	VERB
easat-9705	122	7	academic	academic	ADJ
easat-9705	122	8	marketing	marketing	NOUN
easat-9705	122	9	and	and	CCONJ
easat-9705	122	10	digital	digital	ADJ
easat-9705	122	11	communication	communication	NOUN
easat-9705	122	12	experts	expert	NOUN
easat-9705	122	13	.	.	PUNCT
easat-9705	123	1	internal	internal	ADJ
easat-9705	123	2	consistency	consistency	NOUN
easat-9705	123	3	was	be	AUX
easat-9705	123	4	tested	test	VERB
easat-9705	123	5	using	use	VERB
easat-9705	123	6	cronbach	cronbach	PROPN
easat-9705	123	7	’s	’s	PART
easat-9705	123	8	alpha	alpha	NOUN
easat-9705	123	9	,	,	PUNCT
easat-9705	123	10	where	where	SCONJ
easat-9705	123	11	all	all	DET
easat-9705	123	12	constructs	construct	NOUN
easat-9705	123	13	exceeded	exceed	VERB
easat-9705	123	14	the	the	DET
easat-9705	123	15	acceptable	acceptable	ADJ
easat-9705	123	16	threshold	threshold	NOUN
easat-9705	123	17	of	of	ADP
easat-9705	123	18	0.70	0.70	NUM
easat-9705	123	19	,	,	PUNCT
easat-9705	123	20	indicating	indicate	VERB
easat-9705	123	21	satisfactory	satisfactory	ADJ
easat-9705	123	22	reliability	reliability	NOUN
easat-9705	123	23	.	.	PUNCT
easat-9705	124	1	4.4	4.4	NUM
easat-9705	124	2	.	.	PUNCT
easat-9705	125	1	data	datum	NOUN
easat-9705	125	2	analysis	analysis	NOUN
easat-9705	125	3	techniques	technique	NOUN
easat-9705	125	4	data	datum	NOUN
easat-9705	125	5	were	be	AUX
easat-9705	125	6	analyzed	analyze	VERB
easat-9705	125	7	using	use	VERB
easat-9705	125	8	spss	spss	PROPN
easat-9705	125	9	and	and	CCONJ
easat-9705	125	10	regression	regression	NOUN
easat-9705	125	11	models	model	NOUN
easat-9705	125	12	to	to	PART
easat-9705	125	13	examine	examine	VERB
easat-9705	125	14	the	the	DET
easat-9705	125	15	relationships	relationship	NOUN
easat-9705	125	16	between	between	ADP
easat-9705	125	17	variables	variable	NOUN
easat-9705	125	18	.	.	PUNCT
easat-9705	126	1	the	the	DET
easat-9705	126	2	techniques	technique	NOUN
easat-9705	126	3	used	use	VERB
easat-9705	126	4	include	include	VERB
easat-9705	126	5	:	:	PUNCT
easat-9705	126	6	•	•	NUM
easat-9705	126	7	descriptive	descriptive	ADJ
easat-9705	126	8	statistics	statistic	NOUN
easat-9705	126	9	(	(	PUNCT
easat-9705	126	10	mean	mean	VERB
easat-9705	126	11	,	,	PUNCT
easat-9705	126	12	standard	standard	ADJ
easat-9705	126	13	deviation	deviation	NOUN
easat-9705	126	14	)	)	PUNCT
easat-9705	126	15	.	.	PUNCT
easat-9705	127	1	•	•	NUM
easat-9705	127	2	correlation	correlation	NOUN
easat-9705	127	3	analysis	analysis	NOUN
easat-9705	127	4	to	to	PART
easat-9705	127	5	identify	identify	VERB
easat-9705	127	6	associations	association	NOUN
easat-9705	127	7	.	.	PUNCT
easat-9705	128	1	•	•	NUM
easat-9705	128	2	multiple	multiple	ADJ
easat-9705	128	3	regression	regression	NOUN
easat-9705	128	4	to	to	PART
easat-9705	128	5	test	test	NOUN
easat-9705	128	6	hypothesis	hypothesis	NOUN
easat-9705	128	7	strength	strength	NOUN
easat-9705	128	8	.	.	PUNCT
easat-9705	129	1	•	•	NUM
easat-9705	129	2	anova	anova	PROPN
easat-9705	129	3	to	to	PART
easat-9705	129	4	assess	assess	VERB
easat-9705	129	5	model	model	NOUN
easat-9705	129	6	significance	significance	NOUN
easat-9705	129	7	.	.	PUNCT
easat-9705	130	1	4.5	4.5	NUM
easat-9705	130	2	.	.	PUNCT
easat-9705	131	1	ethical	ethical	ADJ
easat-9705	131	2	considerations	consideration	NOUN
easat-9705	131	3	this	this	DET
easat-9705	131	4	research	research	NOUN
easat-9705	131	5	adhered	adhere	VERB
easat-9705	131	6	to	to	ADP
easat-9705	131	7	strict	strict	ADJ
easat-9705	131	8	ethical	ethical	ADJ
easat-9705	131	9	standards	standard	NOUN
easat-9705	131	10	in	in	ADP
easat-9705	131	11	line	line	NOUN
easat-9705	131	12	with	with	ADP
easat-9705	131	13	academic	academic	ADJ
easat-9705	131	14	research	research	NOUN
easat-9705	131	15	practices	practice	NOUN
easat-9705	131	16	.	.	PUNCT
easat-9705	132	1	a	a	DET
easat-9705	132	2	detailed	detailed	ADJ
easat-9705	132	3	introduction	introduction	NOUN
easat-9705	132	4	at	at	ADP
easat-9705	132	5	the	the	DET
easat-9705	132	6	beginning	beginning	NOUN
easat-9705	132	7	of	of	ADP
easat-9705	132	8	the	the	DET
easat-9705	132	9	survey	survey	NOUN
easat-9705	132	10	form	form	NOUN
easat-9705	132	11	informed	inform	VERB
easat-9705	132	12	participants	participant	NOUN
easat-9705	132	13	about	about	ADP
easat-9705	132	14	the	the	DET
easat-9705	132	15	study	study	NOUN
easat-9705	132	16	's	's	PART
easat-9705	132	17	nature	nature	NOUN
easat-9705	132	18	,	,	PUNCT
easat-9705	132	19	purpose	purpose	NOUN
easat-9705	132	20	,	,	PUNCT
easat-9705	132	21	and	and	CCONJ
easat-9705	132	22	voluntary	voluntary	ADJ
easat-9705	132	23	nature	nature	NOUN
easat-9705	132	24	.	.	PUNCT
easat-9705	133	1	informed	informed	ADJ
easat-9705	133	2	consent	consent	NOUN
easat-9705	133	3	was	be	AUX
easat-9705	133	4	obtained	obtain	VERB
easat-9705	133	5	from	from	ADP
easat-9705	133	6	all	all	DET
easat-9705	133	7	respondents	respondent	NOUN
easat-9705	133	8	prior	prior	ADV
easat-9705	133	9	to	to	ADP
easat-9705	133	10	participation	participation	NOUN
easat-9705	133	11	.	.	PUNCT
easat-9705	134	1	all	all	DET
easat-9705	134	2	responses	response	NOUN
easat-9705	134	3	were	be	AUX
easat-9705	134	4	anonymous	anonymous	ADJ
easat-9705	134	5	,	,	PUNCT
easat-9705	134	6	and	and	CCONJ
easat-9705	134	7	no	no	DET
easat-9705	134	8	personally	personally	ADV
easat-9705	134	9	identifiable	identifiable	ADJ
easat-9705	134	10	information	information	NOUN
easat-9705	134	11	was	be	AUX
easat-9705	134	12	collected	collect	VERB
easat-9705	134	13	.	.	PUNCT
easat-9705	135	1	the	the	DET
easat-9705	135	2	data	datum	NOUN
easat-9705	135	3	was	be	AUX
easat-9705	135	4	used	use	VERB
easat-9705	135	5	exclusively	exclusively	ADV
easat-9705	135	6	for	for	ADP
easat-9705	135	7	research	research	NOUN
easat-9705	135	8	purposes	purpose	NOUN
easat-9705	135	9	and	and	CCONJ
easat-9705	135	10	was	be	AUX
easat-9705	135	11	stored	store	VERB
easat-9705	135	12	securely	securely	ADV
easat-9705	135	13	to	to	PART
easat-9705	135	14	ensure	ensure	VERB
easat-9705	135	15	confidentiality	confidentiality	NOUN
easat-9705	135	16	and	and	CCONJ
easat-9705	135	17	data	datum	NOUN
easat-9705	135	18	protection	protection	NOUN
easat-9705	135	19	.	.	PUNCT
easat-9705	136	1	the	the	DET
easat-9705	136	2	institution	institution	NOUN
easat-9705	136	3	's	's	PART
easat-9705	136	4	ethics	ethic	NOUN
easat-9705	136	5	committee	committee	NOUN
easat-9705	136	6	guidelines	guideline	NOUN
easat-9705	136	7	reviewed	review	VERB
easat-9705	136	8	the	the	DET
easat-9705	136	9	study	study	NOUN
easat-9705	136	10	for	for	ADP
easat-9705	136	11	ethical	ethical	ADJ
easat-9705	136	12	compliance	compliance	NOUN
easat-9705	136	13	.	.	PUNCT
easat-9705	137	1	4.6	4.6	NUM
easat-9705	137	2	.	.	PUNCT
easat-9705	137	3	limitations	limitation	NOUN
easat-9705	137	4	and	and	CCONJ
easat-9705	137	5	future	future	ADJ
easat-9705	137	6	research	research	NOUN
easat-9705	137	7	despite	despite	SCONJ
easat-9705	137	8	the	the	DET
easat-9705	137	9	valuable	valuable	ADJ
easat-9705	137	10	insights	insight	NOUN
easat-9705	137	11	this	this	DET
easat-9705	137	12	study	study	NOUN
easat-9705	137	13	provides	provide	VERB
easat-9705	137	14	into	into	ADP
easat-9705	137	15	the	the	DET
easat-9705	137	16	impact	impact	NOUN
easat-9705	137	17	of	of	ADP
easat-9705	137	18	social	social	ADJ
easat-9705	137	19	media	medium	NOUN
easat-9705	137	20	influencers	influencer	NOUN
easat-9705	137	21	on	on	ADP
easat-9705	137	22	consumer	consumer	NOUN
easat-9705	137	23	decision	decision	NOUN
easat-9705	137	24	-	-	PUNCT
easat-9705	137	25	making	making	NOUN
easat-9705	137	26	in	in	ADP
easat-9705	137	27	the	the	DET
easat-9705	137	28	gcc	gcc	NOUN
easat-9705	137	29	,	,	PUNCT
easat-9705	137	30	several	several	ADJ
easat-9705	137	31	limitations	limitation	NOUN
easat-9705	137	32	should	should	AUX
easat-9705	137	33	be	be	AUX
easat-9705	137	34	acknowledged	acknowledge	VERB
easat-9705	137	35	.	.	PUNCT
easat-9705	138	1	first	first	ADV
easat-9705	138	2	,	,	PUNCT
easat-9705	138	3	the	the	DET
easat-9705	138	4	study	study	NOUN
easat-9705	138	5	relied	rely	VERB
easat-9705	138	6	on	on	ADP
easat-9705	138	7	self	self	NOUN
easat-9705	138	8	-	-	PUNCT
easat-9705	138	9	reported	report	VERB
easat-9705	138	10	data	datum	NOUN
easat-9705	138	11	collected	collect	VERB
easat-9705	138	12	through	through	ADP
easat-9705	138	13	online	online	ADJ
easat-9705	138	14	questionnaires	questionnaire	NOUN
easat-9705	138	15	,	,	PUNCT
easat-9705	138	16	which	which	PRON
easat-9705	138	17	may	may	AUX
easat-9705	138	18	be	be	AUX
easat-9705	138	19	subject	subject	ADJ
easat-9705	138	20	to	to	ADP
easat-9705	138	21	response	response	NOUN
easat-9705	138	22	bias	bias	NOUN
easat-9705	138	23	or	or	CCONJ
easat-9705	138	24	social	social	ADJ
easat-9705	138	25	desirability	desirability	NOUN
easat-9705	138	26	effects	effect	NOUN
easat-9705	138	27	.	.	PUNCT
easat-9705	139	1	while	while	SCONJ
easat-9705	139	2	the	the	DET
easat-9705	139	3	anonymity	anonymity	NOUN
easat-9705	139	4	of	of	ADP
easat-9705	139	5	responses	response	NOUN
easat-9705	139	6	was	be	AUX
easat-9705	139	7	maintained	maintain	VERB
easat-9705	139	8	,	,	PUNCT
easat-9705	139	9	future	future	ADJ
easat-9705	139	10	research	research	NOUN
easat-9705	139	11	could	could	AUX
easat-9705	139	12	incorporate	incorporate	VERB
easat-9705	139	13	qualitative	qualitative	ADJ
easat-9705	139	14	interviews	interview	NOUN
easat-9705	139	15	or	or	CCONJ
easat-9705	139	16	behavioral	behavioral	ADJ
easat-9705	139	17	observation	observation	NOUN
easat-9705	139	18	to	to	PART
easat-9705	139	19	understand	understand	VERB
easat-9705	139	20	actual	actual	ADJ
easat-9705	139	21	decision	decision	NOUN
easat-9705	139	22	-	-	PUNCT
easat-9705	139	23	making	make	VERB
easat-9705	139	24	processes	process	NOUN
easat-9705	139	25	better	well	ADJ
easat-9705	139	26	.	.	PUNCT
easat-9705	140	1	second	second	ADV
easat-9705	140	2	,	,	PUNCT
easat-9705	140	3	the	the	DET
easat-9705	140	4	research	research	NOUN
easat-9705	140	5	focused	focus	VERB
easat-9705	140	6	solely	solely	ADV
easat-9705	140	7	on	on	ADP
easat-9705	140	8	consumers	consumer	NOUN
easat-9705	140	9	from	from	ADP
easat-9705	140	10	four	four	NUM
easat-9705	140	11	gcc	gcc	NOUN
easat-9705	140	12	countries	country	NOUN
easat-9705	140	13	(	(	PUNCT
easat-9705	140	14	saudi	saudi	PROPN
easat-9705	140	15	arabia	arabia	PROPN
easat-9705	140	16	,	,	PUNCT
easat-9705	140	17	uae	uae	PROPN
easat-9705	140	18	,	,	PUNCT
easat-9705	140	19	qatar	qatar	PROPN
easat-9705	140	20	,	,	PUNCT
easat-9705	140	21	and	and	CCONJ
easat-9705	140	22	kuwait	kuwait	PROPN
easat-9705	140	23	)	)	PUNCT
easat-9705	140	24	,	,	PUNCT
easat-9705	140	25	which	which	PRON
easat-9705	140	26	may	may	AUX
easat-9705	140	27	limit	limit	VERB
easat-9705	140	28	the	the	DET
easat-9705	140	29	generalizability	generalizability	NOUN
easat-9705	140	30	of	of	ADP
easat-9705	140	31	the	the	DET
easat-9705	140	32	findings	finding	NOUN
easat-9705	140	33	to	to	ADP
easat-9705	140	34	the	the	DET
easat-9705	140	35	entire	entire	ADJ
easat-9705	140	36	gcc	gcc	NOUN
easat-9705	140	37	or	or	CCONJ
easat-9705	140	38	other	other	ADJ
easat-9705	140	39	cultural	cultural	ADJ
easat-9705	140	40	contexts	contexts	NOUN
easat-9705	140	41	.	.	PUNCT
easat-9705	141	1	comparative	comparative	ADJ
easat-9705	141	2	studies	study	NOUN
easat-9705	141	3	involving	involve	VERB
easat-9705	141	4	other	other	ADJ
easat-9705	141	5	middle	middle	ADJ
easat-9705	141	6	eastern	eastern	ADJ
easat-9705	141	7	or	or	CCONJ
easat-9705	141	8	global	global	ADJ
easat-9705	141	9	regions	region	NOUN
easat-9705	141	10	could	could	AUX
easat-9705	141	11	uncover	uncover	VERB
easat-9705	141	12	cultural	cultural	ADJ
easat-9705	141	13	variations	variation	NOUN
easat-9705	141	14	in	in	ADP
easat-9705	141	15	influencer	influencer	NOUN
easat-9705	141	16	marketing	marketing	NOUN
easat-9705	141	17	effectiveness	effectiveness	NOUN
easat-9705	141	18	.	.	PUNCT
easat-9705	142	1	1749	1749	NUM
easat-9705	142	2	edelweiss	edelweiss	PROPN
easat-9705	142	3	applied	apply	VERB
easat-9705	142	4	science	science	NOUN
easat-9705	142	5	and	and	CCONJ
easat-9705	142	6	technology	technology	NOUN
easat-9705	142	7	issn	issn	PROPN
easat-9705	142	8	:	:	PUNCT
easat-9705	142	9	2576	2576	NUM
easat-9705	142	10	-	-	SYM
easat-9705	142	11	8484	8484	NUM
easat-9705	142	12	vol	vol	NOUN
easat-9705	142	13	.	.	PROPN
easat-9705	143	1	9	9	NUM
easat-9705	143	2	,	,	PUNCT
easat-9705	143	3	no	no	INTJ
easat-9705	143	4	.	.	NOUN
easat-9705	143	5	8	8	NUM
easat-9705	143	6	:	:	SYM
easat-9705	143	7	1743	1743	NUM
easat-9705	143	8	-	-	SYM
easat-9705	143	9	1761	1761	NUM
easat-9705	143	10	,	,	PUNCT
easat-9705	143	11	2025	2025	NUM
easat-9705	143	12	doi	doi	NOUN
easat-9705	143	13	:	:	PUNCT
easat-9705	143	14	10.55214/2576	10.55214/2576	NUM
easat-9705	143	15	-	-	PUNCT
easat-9705	143	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	143	17	©	©	PROPN
easat-9705	143	18	2025	2025	NUM
easat-9705	143	19	by	by	ADP
easat-9705	143	20	the	the	DET
easat-9705	143	21	author	author	NOUN
easat-9705	143	22	;	;	PUNCT
easat-9705	143	23	licensee	licensee	PROPN
easat-9705	143	24	learning	learning	PROPN
easat-9705	143	25	gate	gate	PROPN
easat-9705	143	26	third	third	PROPN
easat-9705	143	27	,	,	PUNCT
easat-9705	143	28	the	the	DET
easat-9705	143	29	study	study	NOUN
easat-9705	143	30	concentrated	concentrate	VERB
easat-9705	143	31	on	on	ADP
easat-9705	143	32	three	three	NUM
easat-9705	143	33	theoretical	theoretical	ADJ
easat-9705	143	34	dimensions	dimension	NOUN
easat-9705	143	35	:	:	PUNCT
easat-9705	143	36	cognitive	cognitive	ADJ
easat-9705	143	37	dissonance	dissonance	NOUN
easat-9705	143	38	,	,	PUNCT
easat-9705	143	39	social	social	ADJ
easat-9705	143	40	identity	identity	NOUN
easat-9705	143	41	,	,	PUNCT
easat-9705	143	42	and	and	CCONJ
easat-9705	143	43	elaboration	elaboration	NOUN
easat-9705	143	44	likelihood	likelihood	NOUN
easat-9705	143	45	.	.	PUNCT
easat-9705	144	1	while	while	SCONJ
easat-9705	144	2	these	these	PRON
easat-9705	144	3	provided	provide	VERB
easat-9705	144	4	a	a	DET
easat-9705	144	5	strong	strong	ADJ
easat-9705	144	6	foundation	foundation	NOUN
easat-9705	144	7	,	,	PUNCT
easat-9705	144	8	future	future	ADJ
easat-9705	144	9	research	research	NOUN
easat-9705	144	10	could	could	AUX
easat-9705	144	11	explore	explore	VERB
easat-9705	144	12	additional	additional	ADJ
easat-9705	144	13	constructs	construct	NOUN
easat-9705	144	14	such	such	ADJ
easat-9705	144	15	as	as	ADP
easat-9705	144	16	perceived	perceive	VERB
easat-9705	144	17	authenticity	authenticity	NOUN
easat-9705	144	18	,	,	PUNCT
easat-9705	144	19	parasocial	parasocial	ADJ
easat-9705	144	20	relationships	relationship	NOUN
easat-9705	144	21	,	,	PUNCT
easat-9705	144	22	or	or	CCONJ
easat-9705	144	23	trust	trust	NOUN
easat-9705	144	24	transfer	transfer	NOUN
easat-9705	144	25	mechanisms	mechanism	NOUN
easat-9705	144	26	between	between	ADP
easat-9705	144	27	influencers	influencer	NOUN
easat-9705	144	28	and	and	CCONJ
easat-9705	144	29	brands	brand	NOUN
easat-9705	144	30	.	.	PUNCT
easat-9705	145	1	finally	finally	ADV
easat-9705	145	2	,	,	PUNCT
easat-9705	145	3	the	the	DET
easat-9705	145	4	cross	cross	ADJ
easat-9705	145	5	-	-	ADJ
easat-9705	145	6	sectional	sectional	ADJ
easat-9705	145	7	design	design	NOUN
easat-9705	145	8	limits	limit	VERB
easat-9705	145	9	the	the	DET
easat-9705	145	10	ability	ability	NOUN
easat-9705	145	11	to	to	PART
easat-9705	145	12	capture	capture	VERB
easat-9705	145	13	changes	change	NOUN
easat-9705	145	14	in	in	ADP
easat-9705	145	15	consumer	consumer	NOUN
easat-9705	145	16	attitudes	attitude	NOUN
easat-9705	145	17	or	or	CCONJ
easat-9705	145	18	behaviors	behavior	NOUN
easat-9705	145	19	over	over	ADP
easat-9705	145	20	time	time	NOUN
easat-9705	145	21	.	.	PUNCT
easat-9705	146	1	a	a	DET
easat-9705	146	2	longitudinal	longitudinal	ADJ
easat-9705	146	3	approach	approach	NOUN
easat-9705	146	4	could	could	AUX
easat-9705	146	5	track	track	VERB
easat-9705	146	6	the	the	DET
easat-9705	146	7	evolving	evolve	VERB
easat-9705	146	8	influence	influence	NOUN
easat-9705	146	9	of	of	ADP
easat-9705	146	10	social	social	ADJ
easat-9705	146	11	media	medium	NOUN
easat-9705	146	12	marketing	marketing	NOUN
easat-9705	146	13	on	on	ADP
easat-9705	146	14	brand	brand	NOUN
easat-9705	146	15	loyalty	loyalty	NOUN
easat-9705	146	16	,	,	PUNCT
easat-9705	146	17	customer	customer	NOUN
easat-9705	146	18	retention	retention	NOUN
easat-9705	146	19	,	,	PUNCT
easat-9705	146	20	and	and	CCONJ
easat-9705	146	21	engagement	engagement	NOUN
easat-9705	146	22	patterns	pattern	NOUN
easat-9705	146	23	.	.	PUNCT
easat-9705	147	1	future	future	ADJ
easat-9705	147	2	studies	study	NOUN
easat-9705	147	3	are	be	AUX
easat-9705	147	4	encouraged	encourage	VERB
easat-9705	147	5	to	to	PART
easat-9705	147	6	adopt	adopt	VERB
easat-9705	147	7	mixed	mixed	ADJ
easat-9705	147	8	methods	method	NOUN
easat-9705	147	9	,	,	PUNCT
easat-9705	147	10	investigate	investigate	VERB
easat-9705	147	11	new	new	ADJ
easat-9705	147	12	influencer	influencer	NOUN
easat-9705	147	13	typologies	typology	NOUN
easat-9705	147	14	(	(	PUNCT
easat-9705	147	15	e.g.	e.g.	ADV
easat-9705	147	16	,	,	PUNCT
easat-9705	147	17	virtual	virtual	ADJ
easat-9705	147	18	influencers	influencer	NOUN
easat-9705	147	19	)	)	PUNCT
easat-9705	147	20	,	,	PUNCT
easat-9705	147	21	and	and	CCONJ
easat-9705	147	22	explore	explore	VERB
easat-9705	147	23	how	how	SCONJ
easat-9705	147	24	ai	ai	AUX
easat-9705	147	25	-	-	PUNCT
easat-9705	147	26	driven	drive	VERB
easat-9705	147	27	content	content	NOUN
easat-9705	147	28	personalization	personalization	NOUN
easat-9705	147	29	interacts	interact	VERB
easat-9705	147	30	with	with	ADP
easat-9705	147	31	identity	identity	NOUN
easat-9705	147	32	and	and	CCONJ
easat-9705	147	33	credibility	credibility	NOUN
easat-9705	147	34	in	in	ADP
easat-9705	147	35	shaping	shape	VERB
easat-9705	147	36	consumer	consumer	NOUN
easat-9705	147	37	behavior	behavior	NOUN
easat-9705	147	38	.	.	PUNCT
easat-9705	148	1	5	5	X
easat-9705	148	2	.	.	X
easat-9705	148	3	results	result	VERB
easat-9705	148	4	5.1	5.1	NUM
easat-9705	148	5	.	.	PUNCT
easat-9705	149	1	demographic	demographic	ADJ
easat-9705	149	2	profile	profile	NOUN
easat-9705	149	3	of	of	ADP
easat-9705	149	4	respondents	respondent	NOUN
easat-9705	149	5	the	the	DET
easat-9705	149	6	study	study	NOUN
easat-9705	149	7	sample	sample	NOUN
easat-9705	149	8	included	include	VERB
easat-9705	149	9	500	500	NUM
easat-9705	149	10	valid	valid	ADJ
easat-9705	149	11	respondents	respondent	NOUN
easat-9705	149	12	from	from	ADP
easat-9705	149	13	across	across	ADP
easat-9705	149	14	the	the	DET
easat-9705	149	15	gcc	gcc	NOUN
easat-9705	149	16	.	.	PUNCT
easat-9705	150	1	the	the	DET
easat-9705	150	2	majority	majority	NOUN
easat-9705	150	3	were	be	AUX
easat-9705	150	4	from	from	ADP
easat-9705	150	5	saudi	saudi	PROPN
easat-9705	150	6	arabia	arabia	PROPN
easat-9705	150	7	(	(	PUNCT
easat-9705	150	8	43.4	43.4	NUM
easat-9705	150	9	%	%	NOUN
easat-9705	150	10	)	)	PUNCT
easat-9705	150	11	,	,	PUNCT
easat-9705	150	12	followed	follow	VERB
easat-9705	150	13	by	by	ADP
easat-9705	150	14	the	the	DET
easat-9705	150	15	uae	uae	PROPN
easat-9705	150	16	(	(	PUNCT
easat-9705	150	17	30.4	30.4	NUM
easat-9705	150	18	%	%	NOUN
easat-9705	150	19	)	)	PUNCT
easat-9705	150	20	,	,	PUNCT
easat-9705	150	21	qatar	qatar	PROPN
easat-9705	150	22	(	(	PUNCT
easat-9705	150	23	15.4	15.4	NUM
easat-9705	150	24	%	%	NOUN
easat-9705	150	25	)	)	PUNCT
easat-9705	150	26	,	,	PUNCT
easat-9705	150	27	and	and	CCONJ
easat-9705	150	28	kuwait	kuwait	PROPN
easat-9705	150	29	(	(	PUNCT
easat-9705	150	30	10.8	10.8	NUM
easat-9705	150	31	%	%	NOUN
easat-9705	150	32	)	)	PUNCT
easat-9705	150	33	.	.	PUNCT
easat-9705	151	1	regarding	regard	VERB
easat-9705	151	2	gender	gender	NOUN
easat-9705	151	3	,	,	PUNCT
easat-9705	151	4	60.2	60.2	NUM
easat-9705	151	5	%	%	NOUN
easat-9705	151	6	were	be	AUX
easat-9705	151	7	male	male	ADJ
easat-9705	151	8	and	and	CCONJ
easat-9705	151	9	39.8	39.8	NUM
easat-9705	151	10	%	%	NOUN
easat-9705	151	11	were	be	AUX
easat-9705	151	12	female	female	ADJ
easat-9705	151	13	.	.	PUNCT
easat-9705	152	1	this	this	DET
easat-9705	152	2	distribution	distribution	NOUN
easat-9705	152	3	reflects	reflect	VERB
easat-9705	152	4	a	a	DET
easat-9705	152	5	reasonably	reasonably	ADV
easat-9705	152	6	balanced	balanced	ADJ
easat-9705	152	7	gender	gender	NOUN
easat-9705	152	8	composition	composition	NOUN
easat-9705	152	9	and	and	CCONJ
easat-9705	152	10	diverse	diverse	ADJ
easat-9705	152	11	representation	representation	NOUN
easat-9705	152	12	across	across	ADP
easat-9705	152	13	the	the	DET
easat-9705	152	14	gcc	gcc	NOUN
easat-9705	152	15	region	region	NOUN
easat-9705	152	16	.	.	PUNCT
easat-9705	153	1	gender	gender	NOUN
easat-9705	153	2	of	of	ADP
easat-9705	153	3	participants	participant	NOUN
easat-9705	153	4	country	country	NOUN
easat-9705	153	5	of	of	ADP
easat-9705	153	6	participants	participant	NOUN
easat-9705	153	7	figure	figure	VERB
easat-9705	153	8	2	2	NUM
easat-9705	153	9	.	.	PUNCT
easat-9705	154	1	demographics	demographic	NOUN
easat-9705	154	2	of	of	ADP
easat-9705	154	3	participants	participant	NOUN
easat-9705	154	4	.	.	PUNCT
easat-9705	155	1	5.2	5.2	NUM
easat-9705	155	2	.	.	PUNCT
easat-9705	156	1	frequency	frequency	NOUN
easat-9705	156	2	analysis	analysis	NOUN
easat-9705	156	3	:	:	PUNCT
easat-9705	156	4	influence	influence	NOUN
easat-9705	156	5	of	of	ADP
easat-9705	156	6	influencer	influencer	NOUN
easat-9705	156	7	marketing	marketing	NOUN
easat-9705	156	8	responses	response	NOUN
easat-9705	156	9	related	relate	VERB
easat-9705	156	10	to	to	ADP
easat-9705	156	11	the	the	DET
easat-9705	156	12	general	general	ADJ
easat-9705	156	13	influence	influence	NOUN
easat-9705	156	14	of	of	ADP
easat-9705	156	15	influencer	influencer	NOUN
easat-9705	156	16	marketing	marketing	NOUN
easat-9705	156	17	revealed	reveal	VERB
easat-9705	156	18	that	that	SCONJ
easat-9705	156	19	:	:	PUNCT
easat-9705	156	20	•	•	NUM
easat-9705	156	21	36	36	NUM
easat-9705	156	22	%	%	NOUN
easat-9705	156	23	strongly	strongly	ADV
easat-9705	156	24	agree	agree	VERB
easat-9705	156	25	and	and	CCONJ
easat-9705	156	26	38	38	NUM
easat-9705	156	27	%	%	NOUN
easat-9705	156	28	agree	agree	VERB
easat-9705	156	29	that	that	SCONJ
easat-9705	156	30	influencer	influencer	NOUN
easat-9705	156	31	content	content	NOUN
easat-9705	156	32	affects	affect	VERB
easat-9705	156	33	consumer	consumer	NOUN
easat-9705	156	34	perceptions	perception	NOUN
easat-9705	156	35	.	.	PUNCT
easat-9705	157	1	•	•	NUM
easat-9705	157	2	30.6	30.6	NUM
easat-9705	157	3	%	%	NOUN
easat-9705	157	4	strongly	strongly	ADV
easat-9705	157	5	agree	agree	VERB
easat-9705	157	6	and	and	CCONJ
easat-9705	157	7	37.8	37.8	NUM
easat-9705	157	8	%	%	NOUN
easat-9705	157	9	agree	agree	VERB
easat-9705	157	10	that	that	SCONJ
easat-9705	157	11	influencers	influencer	NOUN
easat-9705	157	12	evoke	evoke	VERB
easat-9705	157	13	emotional	emotional	ADJ
easat-9705	157	14	reactions	reaction	NOUN
easat-9705	157	15	leading	lead	VERB
easat-9705	157	16	to	to	ADP
easat-9705	157	17	impulsive	impulsive	ADJ
easat-9705	157	18	purchases	purchase	NOUN
easat-9705	157	19	.	.	PUNCT
easat-9705	158	1	•	•	NUM
easat-9705	158	2	39.4	39.4	NUM
easat-9705	158	3	%	%	NOUN
easat-9705	158	4	strongly	strongly	ADV
easat-9705	158	5	agree	agree	VERB
easat-9705	158	6	and	and	CCONJ
easat-9705	158	7	39.4	39.4	NUM
easat-9705	158	8	%	%	NOUN
easat-9705	158	9	agree	agree	VERB
easat-9705	158	10	that	that	SCONJ
easat-9705	158	11	influencer	influencer	NOUN
easat-9705	158	12	content	content	NOUN
easat-9705	158	13	changes	change	VERB
easat-9705	158	14	their	their	PRON
easat-9705	158	15	purchase	purchase	NOUN
easat-9705	158	16	perspective	perspective	NOUN
easat-9705	158	17	.	.	PUNCT
easat-9705	159	1	•	•	NUM
easat-9705	159	2	39	39	NUM
easat-9705	159	3	%	%	NOUN
easat-9705	159	4	strongly	strongly	ADV
easat-9705	159	5	agree	agree	VERB
easat-9705	159	6	and	and	CCONJ
easat-9705	159	7	38.2	38.2	NUM
easat-9705	159	8	%	%	NOUN
easat-9705	159	9	agree	agree	VERB
easat-9705	159	10	that	that	SCONJ
easat-9705	159	11	trust	trust	NOUN
easat-9705	159	12	and	and	CCONJ
easat-9705	159	13	connection	connection	NOUN
easat-9705	159	14	with	with	ADP
easat-9705	159	15	influencers	influencer	NOUN
easat-9705	159	16	influence	influence	VERB
easat-9705	159	17	their	their	PRON
easat-9705	159	18	decisions	decision	NOUN
easat-9705	159	19	.	.	PUNCT
easat-9705	160	1	these	these	DET
easat-9705	160	2	findings	finding	NOUN
easat-9705	160	3	highlight	highlight	VERB
easat-9705	160	4	the	the	DET
easat-9705	160	5	persuasive	persuasive	ADJ
easat-9705	160	6	nature	nature	NOUN
easat-9705	160	7	of	of	ADP
easat-9705	160	8	influencer	influencer	NOUN
easat-9705	160	9	marketing	marketing	NOUN
easat-9705	160	10	,	,	PUNCT
easat-9705	160	11	especially	especially	ADV
easat-9705	160	12	its	its	PRON
easat-9705	160	13	reliance	reliance	NOUN
easat-9705	160	14	on	on	ADP
easat-9705	160	15	credibility	credibility	NOUN
easat-9705	160	16	and	and	CCONJ
easat-9705	160	17	emotional	emotional	ADJ
easat-9705	160	18	resonance	resonance	NOUN
easat-9705	160	19	.	.	PUNCT
easat-9705	161	1	1750	1750	NUM
easat-9705	161	2	edelweiss	edelweiss	PROPN
easat-9705	161	3	applied	apply	VERB
easat-9705	161	4	science	science	NOUN
easat-9705	161	5	and	and	CCONJ
easat-9705	161	6	technology	technology	NOUN
easat-9705	161	7	issn	issn	PROPN
easat-9705	161	8	:	:	PUNCT
easat-9705	161	9	2576	2576	NUM
easat-9705	161	10	-	-	SYM
easat-9705	161	11	8484	8484	NUM
easat-9705	161	12	vol	vol	NOUN
easat-9705	161	13	.	.	PROPN
easat-9705	162	1	9	9	NUM
easat-9705	162	2	,	,	PUNCT
easat-9705	162	3	no	no	INTJ
easat-9705	162	4	.	.	NOUN
easat-9705	162	5	8	8	NUM
easat-9705	162	6	:	:	SYM
easat-9705	162	7	1743	1743	NUM
easat-9705	162	8	-	-	SYM
easat-9705	162	9	1761	1761	NUM
easat-9705	162	10	,	,	PUNCT
easat-9705	162	11	2025	2025	NUM
easat-9705	162	12	doi	doi	NOUN
easat-9705	162	13	:	:	PUNCT
easat-9705	162	14	10.55214/2576	10.55214/2576	NUM
easat-9705	162	15	-	-	PUNCT
easat-9705	162	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	162	17	©	©	PROPN
easat-9705	162	18	2025	2025	NUM
easat-9705	162	19	by	by	ADP
easat-9705	162	20	the	the	DET
easat-9705	162	21	author	author	NOUN
easat-9705	162	22	;	;	PUNCT
easat-9705	162	23	licensee	licensee	PROPN
easat-9705	162	24	learning	learn	VERB
easat-9705	162	25	gate	gate	PROPN
easat-9705	162	26	figure	figure	NOUN
easat-9705	162	27	3	3	NUM
easat-9705	162	28	.	.	PUNCT
easat-9705	162	29	impact	impact	NOUN
easat-9705	162	30	of	of	ADP
easat-9705	162	31	influencer	influencer	NOUN
easat-9705	162	32	marketing	marketing	NOUN
easat-9705	162	33	on	on	ADP
easat-9705	162	34	consumer	consumer	NOUN
easat-9705	162	35	behavior	behavior	NOUN
easat-9705	162	36	.	.	PUNCT
easat-9705	163	1	5.3	5.3	NUM
easat-9705	163	2	.	.	PUNCT
easat-9705	163	3	influencer	influencer	NOUN
easat-9705	163	4	credibility	credibility	NOUN
easat-9705	163	5	and	and	CCONJ
easat-9705	163	6	values	value	NOUN
easat-9705	163	7	(	(	PUNCT
easat-9705	163	8	cognitive	cognitive	ADJ
easat-9705	163	9	dissonance	dissonance	NOUN
easat-9705	163	10	theory	theory	NOUN
easat-9705	163	11	)	)	PUNCT
easat-9705	163	12	regarding	regard	VERB
easat-9705	163	13	influencer	influencer	NOUN
easat-9705	163	14	credibility	credibility	NOUN
easat-9705	163	15	:	:	PUNCT
easat-9705	163	16	•	•	NOUN
easat-9705	163	17	31.4	31.4	NUM
easat-9705	163	18	%	%	NOUN
easat-9705	163	19	strongly	strongly	ADV
easat-9705	163	20	agree	agree	VERB
easat-9705	163	21	they	they	PRON
easat-9705	163	22	feel	feel	VERB
easat-9705	163	23	skeptical	skeptical	ADJ
easat-9705	163	24	toward	toward	ADP
easat-9705	163	25	influencer	influencer	NOUN
easat-9705	163	26	content	content	NOUN
easat-9705	163	27	.	.	PUNCT
easat-9705	164	1	•	•	NUM
easat-9705	164	2	33.4	33.4	NUM
easat-9705	164	3	%	%	NOUN
easat-9705	164	4	agree	agree	VERB
easat-9705	164	5	that	that	SCONJ
easat-9705	164	6	conflicting	conflict	VERB
easat-9705	164	7	values	value	NOUN
easat-9705	164	8	with	with	ADP
easat-9705	164	9	influencers	influencer	NOUN
easat-9705	164	10	cause	cause	VERB
easat-9705	164	11	them	they	PRON
easat-9705	164	12	to	to	PART
easat-9705	164	13	reconsider	reconsider	VERB
easat-9705	164	14	purchases	purchase	NOUN
easat-9705	164	15	.	.	PUNCT
easat-9705	165	1	•	•	NUM
easat-9705	165	2	35.4	35.4	NUM
easat-9705	165	3	%	%	NOUN
easat-9705	165	4	strongly	strongly	ADV
easat-9705	165	5	agree	agree	VERB
easat-9705	165	6	that	that	SCONJ
easat-9705	165	7	influencers	influencer	NOUN
easat-9705	165	8	trigger	trigger	VERB
easat-9705	165	9	emotional	emotional	ADJ
easat-9705	165	10	responses	response	NOUN
easat-9705	165	11	affecting	affect	VERB
easat-9705	165	12	decisions	decision	NOUN
easat-9705	165	13	.	.	PUNCT
easat-9705	166	1	•	•	NUM
easat-9705	166	2	42.4	42.4	NUM
easat-9705	166	3	%	%	NOUN
easat-9705	166	4	agree	agree	VERB
easat-9705	166	5	that	that	SCONJ
easat-9705	166	6	influencer	influencer	NOUN
easat-9705	166	7	content	content	NOUN
easat-9705	166	8	creates	create	VERB
easat-9705	166	9	confusion	confusion	NOUN
easat-9705	166	10	or	or	CCONJ
easat-9705	166	11	conflict	conflict	NOUN
easat-9705	166	12	in	in	ADP
easat-9705	166	13	decision	decision	NOUN
easat-9705	166	14	-	-	PUNCT
easat-9705	166	15	making	making	NOUN
easat-9705	166	16	.	.	PUNCT
easat-9705	167	1	these	these	DET
easat-9705	167	2	responses	response	NOUN
easat-9705	167	3	underscore	underscore	VERB
easat-9705	167	4	the	the	DET
easat-9705	167	5	relevance	relevance	NOUN
easat-9705	167	6	of	of	ADP
easat-9705	167	7	cognitive	cognitive	ADJ
easat-9705	167	8	dissonance	dissonance	NOUN
easat-9705	167	9	,	,	PUNCT
easat-9705	167	10	emphasizing	emphasize	VERB
easat-9705	167	11	the	the	DET
easat-9705	167	12	importance	importance	NOUN
easat-9705	167	13	of	of	ADP
easat-9705	167	14	aligning	align	VERB
easat-9705	167	15	consumer	consumer	NOUN
easat-9705	167	16	values	value	NOUN
easat-9705	167	17	with	with	ADP
easat-9705	167	18	influencer	influencer	NOUN
easat-9705	167	19	messaging	messaging	NOUN
easat-9705	167	20	.	.	PUNCT
easat-9705	168	1	1751	1751	NUM
easat-9705	168	2	edelweiss	edelweiss	PROPN
easat-9705	168	3	applied	apply	VERB
easat-9705	168	4	science	science	NOUN
easat-9705	168	5	and	and	CCONJ
easat-9705	168	6	technology	technology	NOUN
easat-9705	168	7	issn	issn	PROPN
easat-9705	168	8	:	:	PUNCT
easat-9705	168	9	2576	2576	NUM
easat-9705	168	10	-	-	SYM
easat-9705	168	11	8484	8484	NUM
easat-9705	168	12	vol	vol	NOUN
easat-9705	168	13	.	.	PROPN
easat-9705	169	1	9	9	NUM
easat-9705	169	2	,	,	PUNCT
easat-9705	169	3	no	no	INTJ
easat-9705	169	4	.	.	NOUN
easat-9705	169	5	8	8	NUM
easat-9705	169	6	:	:	SYM
easat-9705	169	7	1743	1743	NUM
easat-9705	169	8	-	-	SYM
easat-9705	169	9	1761	1761	NUM
easat-9705	169	10	,	,	PUNCT
easat-9705	169	11	2025	2025	NUM
easat-9705	169	12	doi	doi	NOUN
easat-9705	169	13	:	:	PUNCT
easat-9705	169	14	10.55214/2576	10.55214/2576	NUM
easat-9705	169	15	-	-	PUNCT
easat-9705	169	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	169	17	©	©	PROPN
easat-9705	169	18	2025	2025	NUM
easat-9705	169	19	by	by	ADP
easat-9705	169	20	the	the	DET
easat-9705	169	21	author	author	NOUN
easat-9705	169	22	;	;	PUNCT
easat-9705	169	23	licensee	licensee	PROPN
easat-9705	169	24	learning	learn	VERB
easat-9705	169	25	gate	gate	NOUN
easat-9705	169	26	influencer	influencer	NOUN
easat-9705	169	27	credibility	credibility	NOUN
easat-9705	169	28	and	and	CCONJ
easat-9705	169	29	values	value	NOUN
easat-9705	169	30	(	(	PUNCT
easat-9705	169	31	cognitive	cognitive	ADJ
easat-9705	169	32	dissonance	dissonance	NOUN
easat-9705	169	33	)	)	PUNCT
easat-9705	169	34	figure	figure	NOUN
easat-9705	169	35	4	4	NUM
easat-9705	169	36	.	.	PUNCT
easat-9705	169	37	cognitive	cognitive	ADJ
easat-9705	169	38	dissonance	dissonance	NOUN
easat-9705	169	39	indicators	indicator	NOUN
easat-9705	169	40	.	.	PUNCT
easat-9705	170	1	5.4	5.4	NUM
easat-9705	170	2	.	.	PUNCT
easat-9705	170	3	identification	identification	NOUN
easat-9705	170	4	and	and	CCONJ
easat-9705	170	5	group	group	NOUN
easat-9705	170	6	identity	identity	NOUN
easat-9705	170	7	(	(	PUNCT
easat-9705	170	8	social	social	ADJ
easat-9705	170	9	identity	identity	NOUN
easat-9705	170	10	theory	theory	NOUN
easat-9705	170	11	)	)	PUNCT
easat-9705	170	12	participants	participant	NOUN
easat-9705	170	13	indicated	indicate	VERB
easat-9705	170	14	strong	strong	ADJ
easat-9705	170	15	identification	identification	NOUN
easat-9705	170	16	with	with	ADP
easat-9705	170	17	influencers	influencer	NOUN
easat-9705	170	18	they	they	PRON
easat-9705	170	19	perceived	perceive	VERB
easat-9705	170	20	to	to	PART
easat-9705	170	21	share	share	VERB
easat-9705	170	22	common	common	ADJ
easat-9705	170	23	values	value	NOUN
easat-9705	170	24	and	and	CCONJ
easat-9705	170	25	lifestyles	lifestyle	NOUN
easat-9705	170	26	:	:	PUNCT
easat-9705	170	27	•	•	NOUN
easat-9705	170	28	44.2	44.2	NUM
easat-9705	170	29	%	%	NOUN
easat-9705	170	30	strongly	strongly	ADV
easat-9705	170	31	agree	agree	VERB
easat-9705	170	32	that	that	SCONJ
easat-9705	170	33	shared	share	VERB
easat-9705	170	34	values	value	NOUN
easat-9705	170	35	increase	increase	VERB
easat-9705	170	36	trust	trust	NOUN
easat-9705	170	37	.	.	PUNCT
easat-9705	171	1	•	•	NUM
easat-9705	171	2	39.6	39.6	NUM
easat-9705	171	3	%	%	NOUN
easat-9705	171	4	agree	agree	VERB
easat-9705	171	5	that	that	SCONJ
easat-9705	171	6	feeling	feel	VERB
easat-9705	171	7	a	a	DET
easat-9705	171	8	sense	sense	NOUN
easat-9705	171	9	of	of	ADP
easat-9705	171	10	belonging	belong	VERB
easat-9705	171	11	enhances	enhance	NOUN
easat-9705	171	12	persuasion	persuasion	NOUN
easat-9705	171	13	.	.	PUNCT
easat-9705	172	1	•	•	NUM
easat-9705	172	2	36.8	36.8	NUM
easat-9705	172	3	%	%	NOUN
easat-9705	172	4	strongly	strongly	ADV
easat-9705	172	5	agree	agree	VERB
easat-9705	172	6	that	that	SCONJ
easat-9705	172	7	group	group	NOUN
easat-9705	172	8	alignment	alignment	NOUN
easat-9705	172	9	makes	make	VERB
easat-9705	172	10	them	they	PRON
easat-9705	172	11	more	more	ADV
easat-9705	172	12	receptive	receptive	ADJ
easat-9705	172	13	to	to	ADP
easat-9705	172	14	influencer	influencer	NOUN
easat-9705	172	15	content	content	NOUN
easat-9705	172	16	.	.	PUNCT
easat-9705	173	1	these	these	DET
easat-9705	173	2	findings	finding	NOUN
easat-9705	173	3	validate	validate	VERB
easat-9705	173	4	the	the	DET
easat-9705	173	5	role	role	NOUN
easat-9705	173	6	of	of	ADP
easat-9705	173	7	social	social	ADJ
easat-9705	173	8	identity	identity	NOUN
easat-9705	173	9	as	as	ADP
easat-9705	173	10	a	a	DET
easat-9705	173	11	key	key	ADJ
easat-9705	173	12	factor	factor	NOUN
easat-9705	173	13	in	in	ADP
easat-9705	173	14	shaping	shape	VERB
easat-9705	173	15	consumer	consumer	NOUN
easat-9705	173	16	responses	response	NOUN
easat-9705	173	17	to	to	ADP
easat-9705	173	18	influencer	influencer	NOUN
easat-9705	173	19	marketing	marketing	NOUN
easat-9705	173	20	.	.	PUNCT
easat-9705	174	1	1752	1752	NUM
easat-9705	174	2	edelweiss	edelweiss	PROPN
easat-9705	174	3	applied	apply	VERB
easat-9705	174	4	science	science	NOUN
easat-9705	174	5	and	and	CCONJ
easat-9705	174	6	technology	technology	NOUN
easat-9705	174	7	issn	issn	PROPN
easat-9705	174	8	:	:	PUNCT
easat-9705	174	9	2576	2576	NUM
easat-9705	174	10	-	-	SYM
easat-9705	174	11	8484	8484	NUM
easat-9705	174	12	vol	vol	NOUN
easat-9705	174	13	.	.	PROPN
easat-9705	175	1	9	9	NUM
easat-9705	175	2	,	,	PUNCT
easat-9705	175	3	no	no	INTJ
easat-9705	175	4	.	.	NOUN
easat-9705	175	5	8	8	NUM
easat-9705	175	6	:	:	SYM
easat-9705	175	7	1743	1743	NUM
easat-9705	175	8	-	-	SYM
easat-9705	175	9	1761	1761	NUM
easat-9705	175	10	,	,	PUNCT
easat-9705	175	11	2025	2025	NUM
easat-9705	175	12	doi	doi	NOUN
easat-9705	175	13	:	:	PUNCT
easat-9705	175	14	10.55214/2576	10.55214/2576	NUM
easat-9705	175	15	-	-	PUNCT
easat-9705	175	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	175	17	©	©	PROPN
easat-9705	175	18	2025	2025	NUM
easat-9705	175	19	by	by	ADP
easat-9705	175	20	the	the	DET
easat-9705	175	21	author	author	NOUN
easat-9705	175	22	;	;	PUNCT
easat-9705	175	23	licensee	licensee	PROPN
easat-9705	175	24	learning	learn	VERB
easat-9705	175	25	gate	gate	PROPN
easat-9705	175	26	figure	figure	NOUN
easat-9705	175	27	5	5	NUM
easat-9705	175	28	:	:	PUNCT
easat-9705	175	29	identification	identification	NOUN
easat-9705	175	30	and	and	CCONJ
easat-9705	175	31	group	group	NOUN
easat-9705	175	32	identity	identity	NOUN
easat-9705	175	33	(	(	PUNCT
easat-9705	175	34	social	social	ADJ
easat-9705	175	35	identity	identity	NOUN
easat-9705	175	36	theory	theory	NOUN
easat-9705	175	37	)	)	PUNCT
easat-9705	175	38	figure	figure	NOUN
easat-9705	175	39	5	5	NUM
easat-9705	175	40	.	.	PUNCT
easat-9705	175	41	social	social	ADJ
easat-9705	175	42	identity	identity	NOUN
easat-9705	175	43	and	and	CCONJ
easat-9705	175	44	consumer	consumer	NOUN
easat-9705	175	45	influence	influence	NOUN
easat-9705	175	46	.	.	PUNCT
easat-9705	176	1	5.5	5.5	NUM
easat-9705	176	2	.	.	PUNCT
easat-9705	176	3	information	information	NOUN
easat-9705	176	4	processing	processing	NOUN
easat-9705	176	5	(	(	PUNCT
easat-9705	176	6	elaboration	elaboration	NOUN
easat-9705	176	7	likelihood	likelihood	NOUN
easat-9705	176	8	model	model	NOUN
easat-9705	176	9	)	)	PUNCT
easat-9705	176	10	regarding	regard	VERB
easat-9705	176	11	how	how	SCONJ
easat-9705	176	12	consumers	consumer	NOUN
easat-9705	176	13	process	process	VERB
easat-9705	176	14	influencer	influencer	NOUN
easat-9705	176	15	content	content	NOUN
easat-9705	176	16	:	:	PUNCT
easat-9705	176	17	•	•	NUM
easat-9705	176	18	40.4	40.4	NUM
easat-9705	176	19	%	%	NOUN
easat-9705	176	20	strongly	strongly	ADV
easat-9705	176	21	agree	agree	VERB
easat-9705	176	22	and	and	CCONJ
easat-9705	176	23	40.6	40.6	NUM
easat-9705	176	24	%	%	NOUN
easat-9705	176	25	agree	agree	VERB
easat-9705	176	26	that	that	SCONJ
easat-9705	176	27	visual	visual	ADJ
easat-9705	176	28	content	content	NOUN
easat-9705	176	29	is	be	AUX
easat-9705	176	30	persuasive	persuasive	ADJ
easat-9705	176	31	(	(	PUNCT
easat-9705	176	32	peripheral	peripheral	ADJ
easat-9705	176	33	processing	processing	NOUN
easat-9705	176	34	)	)	PUNCT
easat-9705	176	35	.	.	PUNCT
easat-9705	177	1	•	•	NUM
easat-9705	177	2	12.8	12.8	NUM
easat-9705	177	3	%	%	NOUN
easat-9705	177	4	strongly	strongly	ADV
easat-9705	177	5	agree	agree	VERB
easat-9705	177	6	and	and	CCONJ
easat-9705	177	7	26	26	NUM
easat-9705	177	8	%	%	NOUN
easat-9705	177	9	agree	agree	VERB
easat-9705	177	10	that	that	SCONJ
easat-9705	177	11	endorsements	endorsement	NOUN
easat-9705	177	12	and	and	CCONJ
easat-9705	177	13	emotional	emotional	ADJ
easat-9705	177	14	appeals	appeal	NOUN
easat-9705	177	15	influence	influence	NOUN
easat-9705	177	16	purchases	purchase	NOUN
easat-9705	177	17	.	.	PUNCT
easat-9705	178	1	•	•	NUM
easat-9705	178	2	more	more	ADV
easat-9705	178	3	varied	varied	ADJ
easat-9705	178	4	responses	response	NOUN
easat-9705	178	5	regarding	regard	VERB
easat-9705	178	6	logical	logical	ADJ
easat-9705	178	7	reasoning	reasoning	NOUN
easat-9705	178	8	and	and	CCONJ
easat-9705	178	9	argument	argument	NOUN
easat-9705	178	10	quality	quality	NOUN
easat-9705	178	11	were	be	AUX
easat-9705	178	12	observed	observe	VERB
easat-9705	178	13	,	,	PUNCT
easat-9705	178	14	suggesting	suggest	VERB
easat-9705	178	15	mixed	mixed	ADJ
easat-9705	178	16	engagement	engagement	NOUN
easat-9705	178	17	with	with	ADP
easat-9705	178	18	central	central	ADJ
easat-9705	178	19	route	route	NOUN
easat-9705	178	20	processing	processing	NOUN
easat-9705	178	21	.	.	PUNCT
easat-9705	179	1	these	these	DET
easat-9705	179	2	results	result	NOUN
easat-9705	179	3	demonstrate	demonstrate	VERB
easat-9705	179	4	that	that	SCONJ
easat-9705	179	5	heuristic	heuristic	ADJ
easat-9705	179	6	and	and	CCONJ
easat-9705	179	7	systematic	systematic	ADJ
easat-9705	179	8	processing	processing	NOUN
easat-9705	179	9	are	be	AUX
easat-9705	179	10	in	in	ADP
easat-9705	179	11	line	line	NOUN
easat-9705	179	12	with	with	ADP
easat-9705	179	13	the	the	DET
easat-9705	179	14	elm	elm	NOUN
easat-9705	179	15	framework	framework	NOUN
easat-9705	179	16	.	.	PUNCT
easat-9705	180	1	1753	1753	NUM
easat-9705	180	2	edelweiss	edelweiss	PROPN
easat-9705	180	3	applied	apply	VERB
easat-9705	180	4	science	science	NOUN
easat-9705	180	5	and	and	CCONJ
easat-9705	180	6	technology	technology	NOUN
easat-9705	180	7	issn	issn	PROPN
easat-9705	180	8	:	:	PUNCT
easat-9705	180	9	2576	2576	NUM
easat-9705	180	10	-	-	SYM
easat-9705	180	11	8484	8484	NUM
easat-9705	180	12	vol	vol	NOUN
easat-9705	180	13	.	.	PROPN
easat-9705	181	1	9	9	NUM
easat-9705	181	2	,	,	PUNCT
easat-9705	181	3	no	no	INTJ
easat-9705	181	4	.	.	NOUN
easat-9705	181	5	8	8	NUM
easat-9705	181	6	:	:	SYM
easat-9705	181	7	1743	1743	NUM
easat-9705	181	8	-	-	SYM
easat-9705	181	9	1761	1761	NUM
easat-9705	181	10	,	,	PUNCT
easat-9705	181	11	2025	2025	NUM
easat-9705	181	12	doi	doi	NOUN
easat-9705	181	13	:	:	PUNCT
easat-9705	181	14	10.55214/2576	10.55214/2576	NUM
easat-9705	181	15	-	-	PUNCT
easat-9705	181	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	181	17	©	©	PROPN
easat-9705	181	18	2025	2025	NUM
easat-9705	181	19	by	by	ADP
easat-9705	181	20	the	the	DET
easat-9705	181	21	author	author	NOUN
easat-9705	181	22	;	;	PUNCT
easat-9705	181	23	licensee	licensee	PROPN
easat-9705	181	24	learning	learn	VERB
easat-9705	181	25	gate	gate	PROPN
easat-9705	181	26	figure	figure	NOUN
easat-9705	181	27	6	6	NUM
easat-9705	181	28	:	:	PUNCT
easat-9705	181	29	information	information	NOUN
easat-9705	181	30	processing	processing	NOUN
easat-9705	181	31	(	(	PUNCT
easat-9705	181	32	elaboration	elaboration	NOUN
easat-9705	181	33	likelihood	likelihood	NOUN
easat-9705	181	34	model	model	NOUN
easat-9705	181	35	)	)	PUNCT
easat-9705	181	36	figure	figure	NOUN
easat-9705	181	37	6	6	NUM
easat-9705	181	38	.	.	PUNCT
easat-9705	181	39	information	information	NOUN
easat-9705	181	40	processing	processing	NOUN
easat-9705	181	41	indicators	indicator	NOUN
easat-9705	181	42	.	.	PUNCT
easat-9705	182	1	5.6	5.6	NUM
easat-9705	182	2	.	.	PUNCT
easat-9705	182	3	correlation	correlation	NOUN
easat-9705	182	4	analysis	analysis	NOUN
easat-9705	182	5	correlation	correlation	NOUN
easat-9705	182	6	results	result	NOUN
easat-9705	182	7	reveal	reveal	VERB
easat-9705	182	8	:	:	PUNCT
easat-9705	182	9	•	•	ADP
easat-9705	182	10	a	a	DET
easat-9705	182	11	strong	strong	ADJ
easat-9705	182	12	positive	positive	ADJ
easat-9705	182	13	correlation	correlation	NOUN
easat-9705	182	14	between	between	ADP
easat-9705	182	15	identification	identification	NOUN
easat-9705	182	16	and	and	CCONJ
easat-9705	182	17	group	group	NOUN
easat-9705	182	18	identity	identity	NOUN
easat-9705	182	19	(	(	PUNCT
easat-9705	182	20	igi	igi	NOUN
easat-9705	182	21	)	)	PUNCT
easat-9705	182	22	and	and	CCONJ
easat-9705	182	23	influencer	influencer	NOUN
easat-9705	182	24	marketing	marketing	NOUN
easat-9705	182	25	's	's	PART
easat-9705	182	26	impact	impact	NOUN
easat-9705	182	27	on	on	ADP
easat-9705	182	28	decision	decision	NOUN
easat-9705	182	29	-	-	PUNCT
easat-9705	182	30	making	make	VERB
easat-9705	182	31	(	(	PUNCT
easat-9705	182	32	im	im	NOUN
easat-9705	182	33	-	-	PUNCT
easat-9705	182	34	cdm	cdm	NOUN
easat-9705	182	35	)	)	PUNCT
easat-9705	183	1	(	(	PUNCT
easat-9705	183	2	r	r	NOUN
easat-9705	183	3	=	=	PUNCT
easat-9705	183	4	0.486	0.486	NUM
easat-9705	183	5	,	,	PUNCT
easat-9705	183	6	p	p	X
easat-9705	183	7	<	<	X
easat-9705	183	8	0.01	0.01	NUM
easat-9705	183	9	)	)	PUNCT
easat-9705	183	10	.	.	PUNCT
easat-9705	184	1	•	•	NUM
easat-9705	184	2	a	a	DET
easat-9705	184	3	moderate	moderate	ADJ
easat-9705	184	4	positive	positive	ADJ
easat-9705	184	5	correlation	correlation	NOUN
easat-9705	184	6	between	between	ADP
easat-9705	184	7	influencer	influencer	NOUN
easat-9705	184	8	credibility	credibility	NOUN
easat-9705	184	9	and	and	CCONJ
easat-9705	184	10	igi	igi	NOUN
easat-9705	184	11	(	(	PUNCT
easat-9705	184	12	r	r	NOUN
easat-9705	184	13	=	=	SYM
easat-9705	184	14	0.313	0.313	NUM
easat-9705	184	15	,	,	PUNCT
easat-9705	184	16	p	p	X
easat-9705	184	17	<	<	X
easat-9705	184	18	0.01	0.01	NUM
easat-9705	184	19	)	)	PUNCT
easat-9705	184	20	.	.	PUNCT
easat-9705	185	1	•	•	NUM
easat-9705	185	2	a	a	DET
easat-9705	185	3	weak	weak	ADJ
easat-9705	185	4	negative	negative	ADJ
easat-9705	185	5	correlation	correlation	NOUN
easat-9705	185	6	between	between	ADP
easat-9705	185	7	influencer	influencer	NOUN
easat-9705	185	8	credibility	credibility	NOUN
easat-9705	185	9	(	(	PUNCT
easat-9705	185	10	icv	icv	PROPN
easat-9705	185	11	)	)	PUNCT
easat-9705	185	12	and	and	CCONJ
easat-9705	185	13	im	im	PROPN
easat-9705	185	14	-	-	PROPN
easat-9705	185	15	cdm	cdm	NOUN
easat-9705	185	16	(	(	PUNCT
easat-9705	185	17	r	r	NOUN
easat-9705	185	18	=	=	SYM
easat-9705	185	19	-0.060	-0.060	NOUN
easat-9705	185	20	)	)	PUNCT
easat-9705	185	21	,	,	PUNCT
easat-9705	185	22	indicating	indicate	VERB
easat-9705	185	23	that	that	SCONJ
easat-9705	185	24	skepticism	skepticism	NOUN
easat-9705	185	25	toward	toward	ADP
easat-9705	185	26	influencer	influencer	NOUN
easat-9705	185	27	content	content	NOUN
easat-9705	185	28	may	may	AUX
easat-9705	185	29	slightly	slightly	ADV
easat-9705	185	30	reduce	reduce	VERB
easat-9705	185	31	its	its	PRON
easat-9705	185	32	impact	impact	NOUN
easat-9705	185	33	.	.	PUNCT
easat-9705	186	1	•	•	NUM
easat-9705	186	2	information	information	NOUN
easat-9705	186	3	processing	processing	NOUN
easat-9705	186	4	shows	show	VERB
easat-9705	186	5	minimal	minimal	ADJ
easat-9705	186	6	correlation	correlation	NOUN
easat-9705	186	7	overall	overall	ADJ
easat-9705	186	8	.	.	PUNCT
easat-9705	187	1	these	these	DET
easat-9705	187	2	results	result	NOUN
easat-9705	187	3	highlight	highlight	VERB
easat-9705	187	4	that	that	SCONJ
easat-9705	187	5	social	social	ADJ
easat-9705	187	6	identity	identity	NOUN
easat-9705	187	7	is	be	AUX
easat-9705	187	8	the	the	DET
easat-9705	187	9	most	most	ADV
easat-9705	187	10	influential	influential	ADJ
easat-9705	187	11	factor	factor	NOUN
easat-9705	187	12	in	in	ADP
easat-9705	187	13	driving	drive	VERB
easat-9705	187	14	consumer	consumer	NOUN
easat-9705	187	15	decisions	decision	NOUN
easat-9705	187	16	,	,	PUNCT
easat-9705	187	17	followed	follow	VERB
easat-9705	187	18	by	by	ADP
easat-9705	187	19	credibility	credibility	NOUN
easat-9705	187	20	,	,	PUNCT
easat-9705	187	21	while	while	SCONJ
easat-9705	187	22	processing	processing	NOUN
easat-9705	187	23	style	style	NOUN
easat-9705	187	24	plays	play	VERB
easat-9705	187	25	a	a	DET
easat-9705	187	26	secondary	secondary	ADJ
easat-9705	187	27	role	role	NOUN
easat-9705	187	28	.	.	PUNCT
easat-9705	188	1	1754	1754	NUM
easat-9705	188	2	edelweiss	edelweiss	PROPN
easat-9705	188	3	applied	apply	VERB
easat-9705	188	4	science	science	NOUN
easat-9705	188	5	and	and	CCONJ
easat-9705	188	6	technology	technology	NOUN
easat-9705	188	7	issn	issn	PROPN
easat-9705	188	8	:	:	PUNCT
easat-9705	188	9	2576	2576	NUM
easat-9705	188	10	-	-	SYM
easat-9705	188	11	8484	8484	NUM
easat-9705	188	12	vol	vol	NOUN
easat-9705	188	13	.	.	PROPN
easat-9705	189	1	9	9	NUM
easat-9705	189	2	,	,	PUNCT
easat-9705	189	3	no	no	INTJ
easat-9705	189	4	.	.	NOUN
easat-9705	189	5	8	8	NUM
easat-9705	189	6	:	:	SYM
easat-9705	189	7	1743	1743	NUM
easat-9705	189	8	-	-	SYM
easat-9705	189	9	1761	1761	NUM
easat-9705	189	10	,	,	PUNCT
easat-9705	189	11	2025	2025	NUM
easat-9705	189	12	doi	doi	NOUN
easat-9705	189	13	:	:	PUNCT
easat-9705	189	14	10.55214/2576	10.55214/2576	NUM
easat-9705	189	15	-	-	PUNCT
easat-9705	189	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	189	17	©	©	PROPN
easat-9705	189	18	2025	2025	NUM
easat-9705	189	19	by	by	ADP
easat-9705	189	20	the	the	DET
easat-9705	189	21	author	author	NOUN
easat-9705	189	22	;	;	PUNCT
easat-9705	189	23	licensee	licensee	PROPN
easat-9705	189	24	learning	learn	VERB
easat-9705	189	25	gate	gate	NOUN
easat-9705	189	26	table	table	NOUN
easat-9705	189	27	1	1	NUM
easat-9705	189	28	.	.	PUNCT
easat-9705	189	29	correlation	correlation	NOUN
easat-9705	189	30	matrix	matrix	NOUN
easat-9705	189	31	of	of	ADP
easat-9705	189	32	key	key	ADJ
easat-9705	189	33	constructs	construct	NOUN
easat-9705	189	34	.	.	PUNCT
easat-9705	190	1	correlations	correlation	NOUN
easat-9705	190	2	influencer	influencer	NOUN
easat-9705	190	3	marketing	marketing	NOUN
easat-9705	190	4	influencer	influencer	NOUN
easat-9705	190	5	credibility	credibility	NOUN
easat-9705	190	6	and	and	CCONJ
easat-9705	190	7	values	value	NOUN
easat-9705	190	8	identification	identification	NOUN
easat-9705	190	9	ip	ip	PRON
easat-9705	190	10	influencer	influencer	NOUN
easat-9705	190	11	marketing	marketing	NOUN
easat-9705	190	12	and	and	CCONJ
easat-9705	190	13	its	its	PRON
easat-9705	190	14	influence	influence	NOUN
easat-9705	190	15	on	on	ADP
easat-9705	190	16	consumer	consumer	NOUN
easat-9705	190	17	decision	decision	NOUN
easat-9705	190	18	-	-	PUNCT
easat-9705	190	19	making	make	VERB
easat-9705	190	20	correlation	correlation	NOUN
easat-9705	190	21	1	1	NUM
easat-9705	190	22	-0.060	-0.060	NOUN
easat-9705	190	23	0.486	0.486	NUM
easat-9705	190	24	*	*	PUNCT
easat-9705	190	25	*	*	PUNCT
easat-9705	190	26	-.030	-.030	NOUN
easat-9705	190	27	sig	sig	NOUN
easat-9705	190	28	.	.	PUNCT
easat-9705	191	1	(	(	PUNCT
easat-9705	191	2	2	2	NUM
easat-9705	191	3	-	-	PUNCT
easat-9705	191	4	tailed	tailed	ADJ
easat-9705	191	5	)	)	PUNCT
easat-9705	191	6	0.180	0.180	NUM
easat-9705	191	7	0.000	0.000	NUM
easat-9705	191	8	0.502	0.502	NUM
easat-9705	191	9	n	n	NUM
easat-9705	191	10	500	500	NUM
easat-9705	191	11	500	500	NUM
easat-9705	191	12	500	500	NUM
easat-9705	191	13	500	500	NUM
easat-9705	191	14	influencer	influencer	NOUN
easat-9705	191	15	credibility	credibility	NOUN
easat-9705	191	16	and	and	CCONJ
easat-9705	191	17	values	value	NOUN
easat-9705	191	18	correlation	correlation	NOUN
easat-9705	191	19	-0.060	-0.060	NOUN
easat-9705	191	20	1	1	NUM
easat-9705	191	21	0.313	0.313	NUM
easat-9705	191	22	*	*	SYM
easat-9705	191	23	*	*	PROPN
easat-9705	191	24	0.019	0.019	NUM
easat-9705	191	25	sig	sig	NOUN
easat-9705	191	26	.	.	PUNCT
easat-9705	192	1	(	(	PUNCT
easat-9705	192	2	2	2	NUM
easat-9705	192	3	-	-	PUNCT
easat-9705	192	4	tailed	tailed	ADJ
easat-9705	192	5	)	)	PUNCT
easat-9705	192	6	0.180	0.180	NUM
easat-9705	192	7	.000	.000	NUM
easat-9705	192	8	0.673	0.673	NUM
easat-9705	193	1	n	n	DET
easat-9705	193	2	500	500	NUM
easat-9705	193	3	500	500	NUM
easat-9705	193	4	500	500	NUM
easat-9705	193	5	500	500	NUM
easat-9705	193	6	identification	identification	NOUN
easat-9705	193	7	and	and	CCONJ
easat-9705	193	8	group	group	NOUN
easat-9705	193	9	identity	identity	NOUN
easat-9705	193	10	correlation	correlation	NOUN
easat-9705	193	11	0.486	0.486	NUM
easat-9705	193	12	*	*	PUNCT
easat-9705	193	13	*	*	PUNCT
easat-9705	193	14	0.313	0.313	NUM
easat-9705	193	15	*	*	X
easat-9705	193	16	*	*	NOUN
easat-9705	193	17	1	1	NUM
easat-9705	193	18	0.088	0.088	NUM
easat-9705	193	19	*	*	PUNCT
easat-9705	193	20	sig	sig	X
easat-9705	193	21	.	.	PUNCT
easat-9705	194	1	(	(	PUNCT
easat-9705	194	2	2	2	NUM
easat-9705	194	3	-	-	PUNCT
easat-9705	194	4	tailed	tailed	ADJ
easat-9705	194	5	)	)	PUNCT
easat-9705	194	6	0.000	0.000	NUM
easat-9705	195	1	0.000	0.000	NUM
easat-9705	195	2	0.050	0.050	NUM
easat-9705	195	3	n	n	NUM
easat-9705	195	4	500	500	NUM
easat-9705	195	5	500	500	NUM
easat-9705	195	6	500	500	NUM
easat-9705	195	7	500	500	NUM
easat-9705	195	8	information	information	NOUN
easat-9705	195	9	processing	processing	NOUN
easat-9705	195	10	correlation	correlation	NOUN
easat-9705	195	11	-0.030	-0.030	PUNCT
easat-9705	195	12	0.019	0.019	NUM
easat-9705	195	13	.088	.088	NUM
easat-9705	195	14	*	*	PROPN
easat-9705	195	15	1	1	NUM
easat-9705	195	16	sig	sig	NOUN
easat-9705	195	17	.	.	PUNCT
easat-9705	196	1	(	(	PUNCT
easat-9705	196	2	2	2	NUM
easat-9705	196	3	-	-	PUNCT
easat-9705	196	4	tailed	tailed	ADJ
easat-9705	196	5	)	)	PUNCT
easat-9705	196	6	0.502	0.502	NUM
easat-9705	197	1	0.673	0.673	NUM
easat-9705	197	2	.050	.050	NUM
easat-9705	197	3	n	n	CCONJ
easat-9705	197	4	500	500	NUM
easat-9705	197	5	500	500	NUM
easat-9705	197	6	500	500	NUM
easat-9705	197	7	500	500	NUM
easat-9705	197	8	note	note	NOUN
easat-9705	197	9	:	:	PUNCT
easat-9705	197	10	*	*	PUNCT
easat-9705	197	11	*	*	NOUN
easat-9705	197	12	.	.	PUNCT
easat-9705	198	1	correlation	correlation	NOUN
easat-9705	198	2	is	be	AUX
easat-9705	198	3	significant	significant	ADJ
easat-9705	198	4	at	at	ADP
easat-9705	198	5	the	the	DET
easat-9705	198	6	0.01	0.01	NUM
easat-9705	198	7	level	level	NOUN
easat-9705	198	8	(	(	PUNCT
easat-9705	198	9	2	2	NUM
easat-9705	198	10	-	-	PUNCT
easat-9705	198	11	tailed	tailed	ADJ
easat-9705	198	12	)	)	PUNCT
easat-9705	198	13	.	.	PUNCT
easat-9705	199	1	*	*	PUNCT
easat-9705	199	2	.	.	PUNCT
easat-9705	200	1	correlation	correlation	NOUN
easat-9705	200	2	is	be	AUX
easat-9705	200	3	significant	significant	ADJ
easat-9705	200	4	at	at	ADP
easat-9705	200	5	the	the	DET
easat-9705	200	6	0.05	0.05	NUM
easat-9705	200	7	level	level	NOUN
easat-9705	200	8	(	(	PUNCT
easat-9705	200	9	2	2	NUM
easat-9705	200	10	-	-	PUNCT
easat-9705	200	11	tailed	tailed	ADJ
easat-9705	200	12	)	)	PUNCT
easat-9705	200	13	.	.	PUNCT
easat-9705	201	1	5.7	5.7	NUM
easat-9705	201	2	.	.	PUNCT
easat-9705	201	3	model	model	NOUN
easat-9705	201	4	fit	fit	NOUN
easat-9705	201	5	and	and	CCONJ
easat-9705	201	6	regression	regression	VERB
easat-9705	201	7	analysis	analysis	NOUN
easat-9705	201	8	the	the	DET
easat-9705	201	9	model	model	NOUN
easat-9705	201	10	summary	summary	NOUN
easat-9705	201	11	revealed	reveal	VERB
easat-9705	201	12	an	an	DET
easat-9705	201	13	r	r	NOUN
easat-9705	201	14	-	-	PUNCT
easat-9705	201	15	squared	square	VERB
easat-9705	201	16	value	value	NOUN
easat-9705	201	17	of	of	ADP
easat-9705	201	18	0.291	0.291	NUM
easat-9705	201	19	,	,	PUNCT
easat-9705	201	20	meaning	mean	VERB
easat-9705	201	21	that	that	SCONJ
easat-9705	201	22	the	the	DET
easat-9705	201	23	model	model	NOUN
easat-9705	201	24	explains	explain	VERB
easat-9705	201	25	29.1	29.1	NUM
easat-9705	201	26	%	%	NOUN
easat-9705	201	27	of	of	ADP
easat-9705	201	28	the	the	DET
easat-9705	201	29	variance	variance	NOUN
easat-9705	201	30	in	in	ADP
easat-9705	201	31	consumer	consumer	NOUN
easat-9705	201	32	decision	decision	NOUN
easat-9705	201	33	-	-	PUNCT
easat-9705	201	34	making	make	VERB
easat-9705	201	35	behavior	behavior	NOUN
easat-9705	201	36	influenced	influence	VERB
easat-9705	201	37	by	by	ADP
easat-9705	201	38	influencer	influencer	NOUN
easat-9705	201	39	marketing	marketing	NOUN
easat-9705	201	40	.	.	PUNCT
easat-9705	202	1	while	while	SCONJ
easat-9705	202	2	this	this	PRON
easat-9705	202	3	may	may	AUX
easat-9705	202	4	seem	seem	VERB
easat-9705	202	5	moderate	moderate	ADJ
easat-9705	202	6	in	in	ADP
easat-9705	202	7	absolute	absolute	ADJ
easat-9705	202	8	terms	term	NOUN
easat-9705	202	9	,	,	PUNCT
easat-9705	202	10	it	it	PRON
easat-9705	202	11	is	be	AUX
easat-9705	202	12	notable	notable	ADJ
easat-9705	202	13	in	in	ADP
easat-9705	202	14	behavioral	behavioral	ADJ
easat-9705	202	15	and	and	CCONJ
easat-9705	202	16	social	social	ADJ
easat-9705	202	17	research	research	NOUN
easat-9705	202	18	,	,	PUNCT
easat-9705	202	19	where	where	SCONJ
easat-9705	202	20	a	a	DET
easat-9705	202	21	broad	broad	ADJ
easat-9705	202	22	range	range	NOUN
easat-9705	202	23	of	of	ADP
easat-9705	202	24	unobservable	unobservable	ADJ
easat-9705	202	25	factors	factor	NOUN
easat-9705	202	26	influences	influence	VERB
easat-9705	202	27	human	human	ADJ
easat-9705	202	28	behavior	behavior	NOUN
easat-9705	202	29	.	.	PUNCT
easat-9705	203	1	the	the	DET
easat-9705	203	2	adjusted	adjust	VERB
easat-9705	203	3	r²	r²	NOUN
easat-9705	203	4	(	(	PUNCT
easat-9705	203	5	0.287	0.287	NUM
easat-9705	203	6	)	)	PUNCT
easat-9705	203	7	confirms	confirm	VERB
easat-9705	203	8	that	that	SCONJ
easat-9705	203	9	the	the	DET
easat-9705	203	10	model	model	NOUN
easat-9705	203	11	maintains	maintain	VERB
easat-9705	203	12	its	its	PRON
easat-9705	203	13	explanatory	explanatory	ADJ
easat-9705	203	14	power	power	NOUN
easat-9705	203	15	even	even	ADV
easat-9705	203	16	when	when	SCONJ
easat-9705	203	17	adjusted	adjust	VERB
easat-9705	203	18	for	for	ADP
easat-9705	203	19	the	the	DET
easat-9705	203	20	number	number	NOUN
easat-9705	203	21	of	of	ADP
easat-9705	203	22	predictors	predictor	NOUN
easat-9705	203	23	,	,	PUNCT
easat-9705	203	24	indicating	indicate	VERB
easat-9705	203	25	good	good	ADJ
easat-9705	203	26	model	model	NOUN
easat-9705	203	27	stability	stability	NOUN
easat-9705	203	28	.	.	PUNCT
easat-9705	204	1	in	in	ADP
easat-9705	204	2	consumer	consumer	NOUN
easat-9705	204	3	behavior	behavior	NOUN
easat-9705	204	4	studies	study	NOUN
easat-9705	204	5	,	,	PUNCT
easat-9705	204	6	r²	r²	NOUN
easat-9705	204	7	values	value	NOUN
easat-9705	204	8	between	between	ADP
easat-9705	204	9	0.20	0.20	NUM
easat-9705	204	10	and	and	CCONJ
easat-9705	204	11	0.30	0.30	NUM
easat-9705	204	12	are	be	AUX
easat-9705	204	13	considered	consider	VERB
easat-9705	204	14	acceptable	acceptable	ADJ
easat-9705	204	15	and	and	CCONJ
easat-9705	204	16	meaningful	meaningful	ADJ
easat-9705	204	17	,	,	PUNCT
easat-9705	204	18	particularly	particularly	ADV
easat-9705	204	19	when	when	SCONJ
easat-9705	204	20	the	the	DET
easat-9705	204	21	studies	study	NOUN
easat-9705	204	22	focus	focus	VERB
easat-9705	204	23	on	on	ADP
easat-9705	204	24	inherently	inherently	ADV
easat-9705	204	25	complex	complex	ADJ
easat-9705	204	26	psychological	psychological	ADJ
easat-9705	204	27	constructs	construct	NOUN
easat-9705	204	28	that	that	PRON
easat-9705	204	29	are	be	AUX
easat-9705	204	30	difficult	difficult	ADJ
easat-9705	204	31	to	to	PART
easat-9705	204	32	fully	fully	ADV
easat-9705	204	33	capture	capture	VERB
easat-9705	204	34	.	.	PUNCT
easat-9705	205	1	thus	thus	ADV
easat-9705	205	2	,	,	PUNCT
easat-9705	205	3	the	the	DET
easat-9705	205	4	model	model	NOUN
easat-9705	205	5	demonstrates	demonstrate	VERB
easat-9705	205	6	a	a	DET
easat-9705	205	7	sound	sound	ADJ
easat-9705	205	8	level	level	NOUN
easat-9705	205	9	of	of	ADP
easat-9705	205	10	predictive	predictive	ADJ
easat-9705	205	11	validity	validity	NOUN
easat-9705	205	12	,	,	PUNCT
easat-9705	205	13	supporting	support	VERB
easat-9705	205	14	the	the	DET
easat-9705	205	15	conclusion	conclusion	NOUN
easat-9705	205	16	that	that	SCONJ
easat-9705	205	17	influencer	influencer	NOUN
easat-9705	205	18	marketing	marketing	NOUN
easat-9705	205	19	,	,	PUNCT
easat-9705	205	20	mainly	mainly	ADV
easat-9705	205	21	mediated	mediate	VERB
easat-9705	205	22	by	by	ADP
easat-9705	205	23	social	social	ADJ
easat-9705	205	24	identification	identification	NOUN
easat-9705	205	25	and	and	CCONJ
easat-9705	205	26	perceived	perceive	VERB
easat-9705	205	27	credibility	credibility	NOUN
easat-9705	205	28	,	,	PUNCT
easat-9705	205	29	plays	play	VERB
easat-9705	205	30	a	a	DET
easat-9705	205	31	statistically	statistically	ADV
easat-9705	205	32	relevant	relevant	ADJ
easat-9705	205	33	and	and	CCONJ
easat-9705	205	34	interpretable	interpretable	ADJ
easat-9705	205	35	role	role	NOUN
easat-9705	205	36	in	in	ADP
easat-9705	205	37	consumer	consumer	NOUN
easat-9705	205	38	decision	decision	NOUN
easat-9705	205	39	-	-	PUNCT
easat-9705	205	40	making	making	NOUN
easat-9705	205	41	.	.	PUNCT
easat-9705	206	1	table	table	NOUN
easat-9705	206	2	2	2	NUM
easat-9705	206	3	.	.	PUNCT
easat-9705	206	4	model	model	NOUN
easat-9705	206	5	summary	summary	PROPN
easat-9705	206	6	.	.	PUNCT
easat-9705	207	1	model	model	NOUN
easat-9705	207	2	r	r	NOUN
easat-9705	207	3	r	r	NOUN
easat-9705	207	4	square	square	ADJ
easat-9705	207	5	adjusted	adjust	VERB
easat-9705	207	6	r	r	NOUN
easat-9705	207	7	square	square	ADJ
easat-9705	207	8	std	std	NOUN
easat-9705	207	9	.	.	PUNCT
easat-9705	207	10	error	error	NOUN
easat-9705	207	11	of	of	ADP
easat-9705	207	12	estimate	estimate	NOUN
easat-9705	207	13	1	1	NUM
easat-9705	207	14	0.540	0.540	NUM
easat-9705	207	15	0.291	0.291	NUM
easat-9705	207	16	0.287	0.287	NUM
easat-9705	207	17	0.893	0.893	NUM
easat-9705	207	18	5.8	5.8	NUM
easat-9705	207	19	.	.	PUNCT
easat-9705	208	1	anova	anova	PROPN
easat-9705	208	2	test	test	PROPN
easat-9705	208	3	of	of	ADP
easat-9705	208	4	overall	overall	ADJ
easat-9705	208	5	model	model	NOUN
easat-9705	208	6	significance	significance	NOUN
easat-9705	208	7	the	the	DET
easat-9705	208	8	model	model	NOUN
easat-9705	208	9	summary	summary	NOUN
easat-9705	208	10	revealed	reveal	VERB
easat-9705	208	11	an	an	DET
easat-9705	208	12	r	r	NOUN
easat-9705	208	13	-	-	PUNCT
easat-9705	208	14	squared	square	VERB
easat-9705	208	15	value	value	NOUN
easat-9705	208	16	of	of	ADP
easat-9705	208	17	0.291	0.291	NUM
easat-9705	208	18	,	,	PUNCT
easat-9705	208	19	meaning	mean	VERB
easat-9705	208	20	that	that	SCONJ
easat-9705	208	21	the	the	DET
easat-9705	208	22	model	model	NOUN
easat-9705	208	23	explains	explain	VERB
easat-9705	208	24	29.1	29.1	NUM
easat-9705	208	25	%	%	NOUN
easat-9705	208	26	of	of	ADP
easat-9705	208	27	the	the	DET
easat-9705	208	28	variance	variance	NOUN
easat-9705	208	29	in	in	ADP
easat-9705	208	30	consumer	consumer	NOUN
easat-9705	208	31	decision	decision	NOUN
easat-9705	208	32	-	-	PUNCT
easat-9705	208	33	making	make	VERB
easat-9705	208	34	behavior	behavior	NOUN
easat-9705	208	35	influenced	influence	VERB
easat-9705	208	36	by	by	ADP
easat-9705	208	37	influencer	influencer	NOUN
easat-9705	208	38	marketing	marketing	NOUN
easat-9705	208	39	.	.	PUNCT
easat-9705	209	1	while	while	SCONJ
easat-9705	209	2	this	this	PRON
easat-9705	209	3	may	may	AUX
easat-9705	209	4	seem	seem	VERB
easat-9705	209	5	moderate	moderate	ADJ
easat-9705	209	6	in	in	ADP
easat-9705	209	7	absolute	absolute	ADJ
easat-9705	209	8	terms	term	NOUN
easat-9705	209	9	,	,	PUNCT
easat-9705	209	10	it	it	PRON
easat-9705	209	11	is	be	AUX
easat-9705	209	12	notable	notable	ADJ
easat-9705	209	13	in	in	ADP
easat-9705	209	14	behavioral	behavioral	ADJ
easat-9705	209	15	and	and	CCONJ
easat-9705	209	16	social	social	ADJ
easat-9705	209	17	research	research	NOUN
easat-9705	209	18	,	,	PUNCT
easat-9705	209	19	where	where	SCONJ
easat-9705	209	20	a	a	DET
easat-9705	209	21	broad	broad	ADJ
easat-9705	209	22	range	range	NOUN
easat-9705	209	23	of	of	ADP
easat-9705	209	24	unobservable	unobservable	ADJ
easat-9705	209	25	factors	factor	NOUN
easat-9705	209	26	influences	influence	VERB
easat-9705	209	27	human	human	ADJ
easat-9705	209	28	behavior	behavior	NOUN
easat-9705	209	29	.	.	PUNCT
easat-9705	210	1	the	the	DET
easat-9705	210	2	adjusted	adjust	VERB
easat-9705	210	3	r²	r²	NOUN
easat-9705	210	4	(	(	PUNCT
easat-9705	210	5	0.287	0.287	NUM
easat-9705	210	6	)	)	PUNCT
easat-9705	210	7	confirms	confirm	VERB
easat-9705	210	8	that	that	SCONJ
easat-9705	210	9	the	the	DET
easat-9705	210	10	model	model	NOUN
easat-9705	210	11	maintains	maintain	VERB
easat-9705	210	12	its	its	PRON
easat-9705	210	13	explanatory	explanatory	ADJ
easat-9705	210	14	power	power	NOUN
easat-9705	210	15	even	even	ADV
easat-9705	210	16	when	when	SCONJ
easat-9705	210	17	adjusted	adjust	VERB
easat-9705	210	18	for	for	ADP
easat-9705	210	19	the	the	DET
easat-9705	210	20	number	number	NOUN
easat-9705	210	21	of	of	ADP
easat-9705	210	22	predictors	predictor	NOUN
easat-9705	210	23	,	,	PUNCT
easat-9705	210	24	indicating	indicate	VERB
easat-9705	210	25	good	good	ADJ
easat-9705	210	26	model	model	NOUN
easat-9705	210	27	stability	stability	NOUN
easat-9705	210	28	.	.	PUNCT
easat-9705	211	1	in	in	ADP
easat-9705	211	2	consumer	consumer	NOUN
easat-9705	211	3	behavior	behavior	NOUN
easat-9705	211	4	studies	study	NOUN
easat-9705	211	5	,	,	PUNCT
easat-9705	211	6	r²	r²	NOUN
easat-9705	211	7	values	value	NOUN
easat-9705	211	8	between	between	ADP
easat-9705	211	9	0.20	0.20	NUM
easat-9705	211	10	and	and	CCONJ
easat-9705	211	11	0.30	0.30	NUM
easat-9705	211	12	are	be	AUX
easat-9705	211	13	considered	consider	VERB
easat-9705	211	14	acceptable	acceptable	ADJ
easat-9705	211	15	and	and	CCONJ
easat-9705	211	16	meaningful	meaningful	ADJ
easat-9705	211	17	,	,	PUNCT
easat-9705	211	18	particularly	particularly	ADV
easat-9705	211	19	when	when	SCONJ
easat-9705	211	20	the	the	DET
easat-9705	211	21	studies	study	NOUN
easat-9705	211	22	focus	focus	VERB
easat-9705	211	23	on	on	ADP
easat-9705	211	24	inherently	inherently	ADV
easat-9705	211	25	complex	complex	ADJ
easat-9705	211	26	psychological	psychological	ADJ
easat-9705	211	27	constructs	construct	NOUN
easat-9705	211	28	that	that	PRON
easat-9705	211	29	are	be	AUX
easat-9705	211	30	difficult	difficult	ADJ
easat-9705	211	31	to	to	PART
easat-9705	211	32	capture	capture	VERB
easat-9705	211	33	fully	fully	ADV
easat-9705	211	34	.	.	PUNCT
easat-9705	212	1	thus	thus	ADV
easat-9705	212	2	,	,	PUNCT
easat-9705	212	3	the	the	DET
easat-9705	212	4	model	model	NOUN
easat-9705	212	5	demonstrates	demonstrate	VERB
easat-9705	212	6	a	a	DET
easat-9705	212	7	sound	sound	ADJ
easat-9705	212	8	level	level	NOUN
easat-9705	212	9	of	of	ADP
easat-9705	212	10	predictive	predictive	ADJ
easat-9705	212	11	validity	validity	NOUN
easat-9705	212	12	,	,	PUNCT
easat-9705	212	13	supporting	support	VERB
easat-9705	212	14	the	the	DET
easat-9705	212	15	conclusion	conclusion	NOUN
easat-9705	212	16	that	that	SCONJ
easat-9705	212	17	influencer	influencer	NOUN
easat-9705	212	18	marketing	marketing	NOUN
easat-9705	212	19	,	,	PUNCT
easat-9705	212	20	mainly	mainly	ADV
easat-9705	212	21	mediated	mediate	VERB
easat-9705	212	22	by	by	ADP
easat-9705	212	23	social	social	ADJ
easat-9705	212	24	identification	identification	NOUN
easat-9705	212	25	and	and	CCONJ
easat-9705	212	26	perceived	perceive	VERB
easat-9705	212	27	credibility	credibility	NOUN
easat-9705	212	28	,	,	PUNCT
easat-9705	212	29	plays	play	VERB
easat-9705	212	30	a	a	DET
easat-9705	212	31	statistically	statistically	ADV
easat-9705	212	32	relevant	relevant	ADJ
easat-9705	212	33	and	and	CCONJ
easat-9705	212	34	interpretable	interpretable	ADJ
easat-9705	212	35	role	role	NOUN
easat-9705	212	36	in	in	ADP
easat-9705	212	37	consumer	consumer	NOUN
easat-9705	212	38	decision	decision	NOUN
easat-9705	212	39	-	-	PUNCT
easat-9705	212	40	making	making	NOUN
easat-9705	212	41	.	.	PUNCT
easat-9705	213	1	1755	1755	NUM
easat-9705	213	2	edelweiss	edelweiss	PROPN
easat-9705	213	3	applied	apply	VERB
easat-9705	213	4	science	science	NOUN
easat-9705	213	5	and	and	CCONJ
easat-9705	213	6	technology	technology	NOUN
easat-9705	213	7	issn	issn	PROPN
easat-9705	213	8	:	:	PUNCT
easat-9705	213	9	2576	2576	NUM
easat-9705	213	10	-	-	SYM
easat-9705	213	11	8484	8484	NUM
easat-9705	213	12	vol	vol	NOUN
easat-9705	213	13	.	.	PROPN
easat-9705	214	1	9	9	NUM
easat-9705	214	2	,	,	PUNCT
easat-9705	214	3	no	no	INTJ
easat-9705	214	4	.	.	NOUN
easat-9705	214	5	8	8	NUM
easat-9705	214	6	:	:	SYM
easat-9705	214	7	1743	1743	NUM
easat-9705	214	8	-	-	SYM
easat-9705	214	9	1761	1761	NUM
easat-9705	214	10	,	,	PUNCT
easat-9705	214	11	2025	2025	NUM
easat-9705	214	12	doi	doi	NOUN
easat-9705	214	13	:	:	PUNCT
easat-9705	214	14	10.55214/2576	10.55214/2576	NUM
easat-9705	214	15	-	-	PUNCT
easat-9705	214	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	214	17	©	©	PROPN
easat-9705	214	18	2025	2025	NUM
easat-9705	214	19	by	by	ADP
easat-9705	214	20	the	the	DET
easat-9705	214	21	author	author	NOUN
easat-9705	214	22	;	;	PUNCT
easat-9705	214	23	licensee	licensee	PROPN
easat-9705	214	24	learning	learn	VERB
easat-9705	214	25	gate	gate	NOUN
easat-9705	214	26	table	table	NOUN
easat-9705	214	27	3	3	NUM
easat-9705	214	28	.	.	PUNCT
easat-9705	214	29	anova	anova	PROPN
easat-9705	214	30	summary	summary	PROPN
easat-9705	214	31	.	.	PUNCT
easat-9705	215	1	source	source	NOUN
easat-9705	215	2	sum	sum	NOUN
easat-9705	215	3	of	of	ADP
easat-9705	215	4	squares	square	NOUN
easat-9705	215	5	df	df	PROPN
easat-9705	215	6	mean	mean	PROPN
easat-9705	215	7	square	square	PROPN
easat-9705	215	8	f	f	PROPN
easat-9705	215	9	sig	sig	PROPN
easat-9705	215	10	.	.	PUNCT
easat-9705	216	1	regression	regression	VERB
easat-9705	216	2	162.569	162.569	NUM
easat-9705	216	3	3	3	NUM
easat-9705	216	4	54.190	54.190	NUM
easat-9705	216	5	67.897	67.897	NUM
easat-9705	216	6	.000	.000	NUM
easat-9705	216	7	residual	residual	ADJ
easat-9705	216	8	395.867	395.867	NUM
easat-9705	216	9	496	496	NUM
easat-9705	216	10	0.798	0.798	NUM
easat-9705	216	11	--	--	PUNCT
easat-9705	216	12	total	total	VERB
easat-9705	216	13	558.435	558.435	NUM
easat-9705	216	14	499	499	NUM
easat-9705	216	15	---	---	PUNCT
easat-9705	216	16	5.9	5.9	NUM
easat-9705	216	17	.	.	PUNCT
easat-9705	217	1	regression	regression	NOUN
easat-9705	217	2	coefficients	coefficient	VERB
easat-9705	217	3	analysis	analysis	NOUN
easat-9705	217	4	the	the	DET
easat-9705	217	5	individual	individual	ADJ
easat-9705	217	6	regression	regression	NOUN
easat-9705	217	7	coefficients	coefficient	NOUN
easat-9705	217	8	provide	provide	VERB
easat-9705	217	9	further	further	ADJ
easat-9705	217	10	insights	insight	NOUN
easat-9705	217	11	into	into	ADP
easat-9705	217	12	the	the	DET
easat-9705	217	13	strength	strength	NOUN
easat-9705	217	14	and	and	CCONJ
easat-9705	217	15	direction	direction	NOUN
easat-9705	217	16	of	of	ADP
easat-9705	217	17	each	each	DET
easat-9705	217	18	independent	independent	ADJ
easat-9705	217	19	variable	variable	NOUN
easat-9705	217	20	's	's	PART
easat-9705	217	21	influence	influence	NOUN
easat-9705	217	22	on	on	ADP
easat-9705	217	23	im	im	PROPN
easat-9705	217	24	-	-	PUNCT
easat-9705	217	25	cdm	cdm	ADJ
easat-9705	217	26	:	:	PUNCT
easat-9705	217	27	table	table	NOUN
easat-9705	217	28	4	4	NUM
easat-9705	217	29	.	.	PUNCT
easat-9705	218	1	regression	regression	NOUN
easat-9705	218	2	coefficients	coefficient	NOUN
easat-9705	218	3	summary	summary	NOUN
easat-9705	218	4	.	.	PUNCT
easat-9705	219	1	predictor	predictor	PROPN
easat-9705	219	2	b	b	PROPN
easat-9705	219	3	(	(	PUNCT
easat-9705	219	4	unstd	unstd	NOUN
easat-9705	219	5	.	.	PUNCT
easat-9705	219	6	)	)	PUNCT
easat-9705	220	1	std	std	NOUN
easat-9705	220	2	.	.	NOUN
easat-9705	220	3	error	error	NOUN
easat-9705	220	4	beta	beta	NOUN
easat-9705	220	5	(	(	PUNCT
easat-9705	220	6	std	std	PROPN
easat-9705	220	7	.	.	PUNCT
easat-9705	220	8	)	)	PUNCT
easat-9705	221	1	t	t	PROPN
easat-9705	221	2	sig	sig	PROPN
easat-9705	221	3	.	.	PUNCT
easat-9705	222	1	(	(	PUNCT
easat-9705	222	2	constant	constant	ADJ
easat-9705	222	3	)	)	PUNCT
easat-9705	222	4	1.061	1.061	NUM
easat-9705	222	5	0.256	0.256	NUM
easat-9705	222	6	—	—	PUNCT
easat-9705	222	7	4.152	4.152	NUM
easat-9705	222	8	0.000	0.000	NUM
easat-9705	222	9	influencer	influencer	NOUN
easat-9705	222	10	credibility	credibility	NOUN
easat-9705	222	11	&	&	CCONJ
easat-9705	222	12	values	value	NOUN
easat-9705	222	13	-0.405	-0.405	PUNCT
easat-9705	222	14	0.069	0.069	NUM
easat-9705	222	15	-0.236	-0.236	NUM
easat-9705	222	16	-5.917	-5.917	SYM
easat-9705	222	17	0.000	0.000	NUM
easat-9705	222	18	identification	identification	NOUN
easat-9705	222	19	&	&	CCONJ
easat-9705	222	20	group	group	NOUN
easat-9705	222	21	identity	identity	NOUN
easat-9705	222	22	1.052	1.052	NUM
easat-9705	222	23	0.074	0.074	NUM
easat-9705	222	24	0.566	0.566	NUM
easat-9705	222	25	14.163	14.163	NUM
easat-9705	222	26	0.000	0.000	NUM
easat-9705	222	27	information	information	NOUN
easat-9705	222	28	processing	processing	NOUN
easat-9705	222	29	-0.127	-0.127	PUNCT
easat-9705	222	30	0.064	0.064	NUM
easat-9705	222	31	-0.075	-0.075	NUM
easat-9705	222	32	-1.986	-1.986	PROPN
easat-9705	222	33	0.048	0.048	NUM
easat-9705	222	34	the	the	DET
easat-9705	222	35	regression	regression	NOUN
easat-9705	222	36	coefficients	coefficient	NOUN
easat-9705	222	37	offer	offer	VERB
easat-9705	222	38	a	a	DET
easat-9705	222	39	deeper	deep	ADJ
easat-9705	222	40	understanding	understanding	NOUN
easat-9705	222	41	of	of	ADP
easat-9705	222	42	the	the	DET
easat-9705	222	43	magnitude	magnitude	NOUN
easat-9705	222	44	and	and	CCONJ
easat-9705	222	45	direction	direction	NOUN
easat-9705	222	46	of	of	ADP
easat-9705	222	47	each	each	DET
easat-9705	222	48	independent	independent	ADJ
easat-9705	222	49	variable	variable	NOUN
easat-9705	222	50	’s	’s	PART
easat-9705	222	51	effect	effect	NOUN
easat-9705	222	52	on	on	ADP
easat-9705	222	53	influencer	influencer	NOUN
easat-9705	222	54	marketing	marketing	NOUN
easat-9705	222	55	’s	’s	PART
easat-9705	222	56	influence	influence	NOUN
easat-9705	222	57	on	on	ADP
easat-9705	222	58	consumer	consumer	NOUN
easat-9705	222	59	decision	decision	NOUN
easat-9705	222	60	-	-	PUNCT
easat-9705	222	61	making	making	NOUN
easat-9705	222	62	(	(	PUNCT
easat-9705	222	63	imcdm	imcdm	ADJ
easat-9705	222	64	)	)	PUNCT
easat-9705	222	65	.	.	PUNCT
easat-9705	223	1	(	(	PUNCT
easat-9705	223	2	n	n	NOUN
easat-9705	223	3	=	=	SYM
easat-9705	223	4	500	500	NUM
easat-9705	223	5	;	;	PUNCT
easat-9705	223	6	dependent	dependent	ADJ
easat-9705	223	7	variable	variable	NOUN
easat-9705	223	8	:	:	PUNCT
easat-9705	223	9	im	im	PROPN
easat-9705	223	10	-	-	PUNCT
easat-9705	223	11	cdm	cdm	NOUN
easat-9705	223	12	)	)	PUNCT
easat-9705	223	13	.	.	PUNCT
easat-9705	224	1	5.9.1	5.9.1	X
easat-9705	224	2	.	.	PUNCT
easat-9705	224	3	identification	identification	NOUN
easat-9705	224	4	and	and	CCONJ
easat-9705	224	5	group	group	NOUN
easat-9705	224	6	identity	identity	NOUN
easat-9705	224	7	(	(	PUNCT
easat-9705	224	8	igi	igi	NOUN
easat-9705	224	9	):	):	PUNCT
easat-9705	224	10	β	β	X
easat-9705	224	11	=	=	SYM
easat-9705	224	12	0.566	0.566	NUM
easat-9705	224	13	,	,	PUNCT
easat-9705	224	14	p	p	X
easat-9705	224	15	<	<	X
easat-9705	224	16	.001	.001	NUM
easat-9705	224	17	this	this	DET
easat-9705	224	18	variable	variable	NOUN
easat-9705	224	19	has	have	VERB
easat-9705	224	20	the	the	DET
easat-9705	224	21	highest	high	ADJ
easat-9705	224	22	standardized	standardized	ADJ
easat-9705	224	23	coefficient	coefficient	NOUN
easat-9705	224	24	,	,	PUNCT
easat-9705	224	25	indicating	indicate	VERB
easat-9705	224	26	it	it	PRON
easat-9705	224	27	is	be	AUX
easat-9705	224	28	the	the	DET
easat-9705	224	29	most	most	ADV
easat-9705	224	30	powerful	powerful	ADJ
easat-9705	224	31	predictor	predictor	NOUN
easat-9705	224	32	of	of	ADP
easat-9705	224	33	consumer	consumer	NOUN
easat-9705	224	34	decision	decision	NOUN
easat-9705	224	35	-	-	PUNCT
easat-9705	224	36	making	making	NOUN
easat-9705	224	37	.	.	PUNCT
easat-9705	225	1	the	the	DET
easat-9705	225	2	strength	strength	NOUN
easat-9705	225	3	and	and	CCONJ
easat-9705	225	4	significance	significance	NOUN
easat-9705	225	5	of	of	ADP
easat-9705	225	6	this	this	DET
easat-9705	225	7	relationship	relationship	NOUN
easat-9705	225	8	(	(	PUNCT
easat-9705	225	9	t	t	NOUN
easat-9705	225	10	=	=	SYM
easat-9705	225	11	14.163	14.163	NUM
easat-9705	225	12	,	,	PUNCT
easat-9705	225	13	p	p	X
easat-9705	225	14	<	<	X
easat-9705	225	15	.001	.001	NUM
easat-9705	225	16	)	)	PUNCT
easat-9705	225	17	confirm	confirm	VERB
easat-9705	225	18	that	that	SCONJ
easat-9705	225	19	consumers	consumer	NOUN
easat-9705	225	20	who	who	PRON
easat-9705	225	21	emotionally	emotionally	ADV
easat-9705	225	22	and	and	CCONJ
easat-9705	225	23	socially	socially	ADV
easat-9705	225	24	identify	identify	VERB
easat-9705	225	25	with	with	ADP
easat-9705	225	26	influencers	influencer	NOUN
easat-9705	225	27	are	be	AUX
easat-9705	225	28	more	more	ADV
easat-9705	225	29	susceptible	susceptible	ADJ
easat-9705	225	30	to	to	ADP
easat-9705	225	31	their	their	PRON
easat-9705	225	32	recommendations	recommendation	NOUN
easat-9705	225	33	.	.	PUNCT
easat-9705	226	1	this	this	DET
easat-9705	226	2	finding	finding	NOUN
easat-9705	226	3	validates	validate	VERB
easat-9705	226	4	social	social	ADJ
easat-9705	226	5	identity	identity	NOUN
easat-9705	226	6	theory	theory	NOUN
easat-9705	226	7	[	[	X
easat-9705	226	8	7	7	X
easat-9705	226	9	]	]	PUNCT
easat-9705	226	10	which	which	PRON
easat-9705	226	11	asserts	assert	VERB
easat-9705	226	12	that	that	SCONJ
easat-9705	226	13	individuals	individual	NOUN
easat-9705	226	14	define	define	VERB
easat-9705	226	15	themselves	themselves	PRON
easat-9705	226	16	through	through	ADP
easat-9705	226	17	group	group	NOUN
easat-9705	226	18	membership	membership	NOUN
easat-9705	226	19	.	.	PUNCT
easat-9705	227	1	when	when	SCONJ
easat-9705	227	2	an	an	DET
easat-9705	227	3	influencer	influencer	NOUN
easat-9705	227	4	reflects	reflect	VERB
easat-9705	227	5	the	the	DET
easat-9705	227	6	consumer	consumer	NOUN
easat-9705	227	7	's	's	PART
easat-9705	227	8	values	value	NOUN
easat-9705	227	9	,	,	PUNCT
easat-9705	227	10	lifestyle	lifestyle	NOUN
easat-9705	227	11	,	,	PUNCT
easat-9705	227	12	or	or	CCONJ
easat-9705	227	13	aspirations	aspiration	NOUN
easat-9705	227	14	,	,	PUNCT
easat-9705	227	15	the	the	DET
easat-9705	227	16	sense	sense	NOUN
easat-9705	227	17	of	of	ADP
easat-9705	227	18	belonging	belong	VERB
easat-9705	227	19	enhances	enhance	NOUN
easat-9705	227	20	emotional	emotional	ADJ
easat-9705	227	21	engagement	engagement	NOUN
easat-9705	227	22	and	and	CCONJ
easat-9705	227	23	loyalty	loyalty	NOUN
easat-9705	227	24	,	,	PUNCT
easat-9705	227	25	often	often	ADV
easat-9705	227	26	overriding	override	VERB
easat-9705	227	27	rational	rational	ADJ
easat-9705	227	28	judgment	judgment	NOUN
easat-9705	227	29	.	.	PUNCT
easat-9705	228	1	chopra	chopra	PROPN
easat-9705	228	2	,	,	PUNCT
easat-9705	228	3	et	et	PROPN
easat-9705	228	4	al	al	PROPN
easat-9705	228	5	.	.	PUNCT
easat-9705	229	1	[	[	X
easat-9705	229	2	33	33	NUM
easat-9705	229	3	]	]	PUNCT
easat-9705	229	4	and	and	CCONJ
easat-9705	229	5	mason	mason	PROPN
easat-9705	229	6	,	,	PUNCT
easat-9705	229	7	et	et	PROPN
easat-9705	229	8	al	al	PROPN
easat-9705	229	9	.	.	PUNCT
easat-9705	230	1	[	[	X
easat-9705	230	2	34	34	NUM
easat-9705	230	3	]	]	X
easat-9705	230	4	further	further	ADJ
easat-9705	230	5	support	support	VERB
easat-9705	230	6	this	this	PRON
easat-9705	230	7	,	,	PUNCT
easat-9705	230	8	noting	note	VERB
easat-9705	230	9	that	that	SCONJ
easat-9705	230	10	group	group	NOUN
easat-9705	230	11	alignment	alignment	NOUN
easat-9705	230	12	creates	create	VERB
easat-9705	230	13	an	an	DET
easat-9705	230	14	emotional	emotional	ADJ
easat-9705	230	15	shortcut	shortcut	NOUN
easat-9705	230	16	to	to	ADP
easat-9705	230	17	persuasion	persuasion	NOUN
easat-9705	230	18	,	,	PUNCT
easat-9705	230	19	especially	especially	ADV
easat-9705	230	20	in	in	ADP
easat-9705	230	21	digital	digital	ADJ
easat-9705	230	22	spaces	space	NOUN
easat-9705	230	23	where	where	SCONJ
easat-9705	230	24	identity	identity	NOUN
easat-9705	230	25	signaling	signal	VERB
easat-9705	230	26	is	be	AUX
easat-9705	230	27	prominent	prominent	ADJ
easat-9705	230	28	.	.	PUNCT
easat-9705	231	1	in	in	ADP
easat-9705	231	2	practice	practice	NOUN
easat-9705	231	3	,	,	PUNCT
easat-9705	231	4	this	this	PRON
easat-9705	231	5	suggests	suggest	VERB
easat-9705	231	6	that	that	SCONJ
easat-9705	231	7	influencer	influencer	NOUN
easat-9705	231	8	marketing	marketing	NOUN
easat-9705	231	9	is	be	AUX
easat-9705	231	10	most	most	ADV
easat-9705	231	11	effective	effective	ADJ
easat-9705	231	12	not	not	PART
easat-9705	231	13	when	when	SCONJ
easat-9705	231	14	the	the	DET
easat-9705	231	15	message	message	NOUN
easat-9705	231	16	is	be	AUX
easat-9705	231	17	persuasive	persuasive	ADJ
easat-9705	231	18	,	,	PUNCT
easat-9705	231	19	but	but	CCONJ
easat-9705	231	20	when	when	SCONJ
easat-9705	231	21	the	the	DET
easat-9705	231	22	messenger	messenger	NOUN
easat-9705	231	23	is	be	AUX
easat-9705	231	24	personally	personally	ADV
easat-9705	231	25	relatable	relatable	ADJ
easat-9705	231	26	.	.	PUNCT
easat-9705	232	1	5.9.2	5.9.2	X
easat-9705	232	2	.	.	PUNCT
easat-9705	232	3	influencer	influencer	NOUN
easat-9705	232	4	credibility	credibility	NOUN
easat-9705	232	5	and	and	CCONJ
easat-9705	232	6	values	value	NOUN
easat-9705	232	7	(	(	PUNCT
easat-9705	232	8	icv	icv	PROPN
easat-9705	232	9	):	):	PUNCT
easat-9705	232	10	β	β	X
easat-9705	232	11	=	=	SYM
easat-9705	232	12	-0.236	-0.236	PROPN
easat-9705	232	13	,	,	PUNCT
easat-9705	232	14	p	p	X
easat-9705	232	15	<	<	X
easat-9705	232	16	.001	.001	NUM
easat-9705	232	17	surprisingly	surprisingly	ADV
easat-9705	232	18	,	,	PUNCT
easat-9705	232	19	the	the	DET
easat-9705	232	20	coefficient	coefficient	NOUN
easat-9705	232	21	for	for	ADP
easat-9705	232	22	credibility	credibility	NOUN
easat-9705	232	23	is	be	AUX
easat-9705	232	24	negative	negative	ADJ
easat-9705	232	25	,	,	PUNCT
easat-9705	232	26	indicating	indicate	VERB
easat-9705	232	27	that	that	SCONJ
easat-9705	232	28	when	when	SCONJ
easat-9705	232	29	consumers	consumer	NOUN
easat-9705	232	30	perceive	perceive	VERB
easat-9705	232	31	a	a	DET
easat-9705	232	32	disconnect	disconnect	NOUN
easat-9705	232	33	between	between	ADP
easat-9705	232	34	their	their	PRON
easat-9705	232	35	values	value	NOUN
easat-9705	232	36	and	and	CCONJ
easat-9705	232	37	those	those	PRON
easat-9705	232	38	projected	project	VERB
easat-9705	232	39	by	by	ADP
easat-9705	232	40	the	the	DET
easat-9705	232	41	influencer	influencer	NOUN
easat-9705	232	42	,	,	PUNCT
easat-9705	232	43	their	their	PRON
easat-9705	232	44	likelihood	likelihood	NOUN
easat-9705	232	45	of	of	ADP
easat-9705	232	46	acting	act	VERB
easat-9705	232	47	on	on	ADP
easat-9705	232	48	the	the	DET
easat-9705	232	49	recommendation	recommendation	NOUN
easat-9705	232	50	decreases	decrease	VERB
easat-9705	232	51	significantly	significantly	ADV
easat-9705	232	52	.	.	PUNCT
easat-9705	233	1	this	this	PRON
easat-9705	233	2	aligns	align	VERB
easat-9705	233	3	with	with	ADP
easat-9705	233	4	cognitive	cognitive	ADJ
easat-9705	233	5	dissonance	dissonance	NOUN
easat-9705	233	6	theory	theory	NOUN
easat-9705	233	7	(	(	PUNCT
easat-9705	233	8	festinger	festinger	NOUN
easat-9705	233	9	,	,	PUNCT
easat-9705	233	10	1957	1957	NUM
easat-9705	233	11	)	)	PUNCT
easat-9705	233	12	,	,	PUNCT
easat-9705	233	13	which	which	PRON
easat-9705	233	14	explains	explain	VERB
easat-9705	233	15	that	that	SCONJ
easat-9705	233	16	contradictory	contradictory	ADJ
easat-9705	233	17	cues	cue	NOUN
easat-9705	233	18	cause	cause	VERB
easat-9705	233	19	discomfort	discomfort	NOUN
easat-9705	233	20	,	,	PUNCT
easat-9705	233	21	leading	lead	VERB
easat-9705	233	22	consumers	consumer	NOUN
easat-9705	233	23	to	to	PART
easat-9705	233	24	reject	reject	VERB
easat-9705	233	25	the	the	DET
easat-9705	233	26	message	message	NOUN
easat-9705	233	27	or	or	CCONJ
easat-9705	233	28	the	the	DET
easat-9705	233	29	source	source	NOUN
easat-9705	233	30	.	.	PUNCT
easat-9705	234	1	despite	despite	SCONJ
easat-9705	234	2	the	the	DET
easat-9705	234	3	assumption	assumption	NOUN
easat-9705	234	4	that	that	SCONJ
easat-9705	234	5	credibility	credibility	NOUN
easat-9705	234	6	is	be	AUX
easat-9705	234	7	a	a	DET
easat-9705	234	8	positive	positive	ADJ
easat-9705	234	9	influence	influence	NOUN
easat-9705	234	10	,	,	PUNCT
easat-9705	234	11	this	this	DET
easat-9705	234	12	negative	negative	ADJ
easat-9705	234	13	coefficient	coefficient	NOUN
easat-9705	234	14	may	may	AUX
easat-9705	234	15	reflect	reflect	VERB
easat-9705	234	16	a	a	DET
easat-9705	234	17	mismatch	mismatch	NOUN
easat-9705	234	18	between	between	ADP
easat-9705	234	19	perceived	perceive	VERB
easat-9705	234	20	and	and	CCONJ
easat-9705	234	21	actual	actual	ADJ
easat-9705	234	22	authenticity	authenticity	NOUN
easat-9705	234	23	—	—	PUNCT
easat-9705	234	24	a	a	DET
easat-9705	234	25	critical	critical	ADJ
easat-9705	234	26	insight	insight	NOUN
easat-9705	234	27	in	in	ADP
easat-9705	234	28	an	an	DET
easat-9705	234	29	age	age	NOUN
easat-9705	234	30	where	where	SCONJ
easat-9705	234	31	"	"	PUNCT
easat-9705	234	32	influencer	influencer	NOUN
easat-9705	234	33	fatigue	fatigue	NOUN
easat-9705	234	34	"	"	PUNCT
easat-9705	234	35	and	and	CCONJ
easat-9705	234	36	skepticism	skepticism	NOUN
easat-9705	234	37	are	be	AUX
easat-9705	234	38	rising	rise	VERB
easat-9705	234	39	.	.	PUNCT
easat-9705	235	1	the	the	DET
easat-9705	235	2	significance	significance	NOUN
easat-9705	235	3	of	of	ADP
easat-9705	235	4	the	the	DET
easat-9705	235	5	result	result	NOUN
easat-9705	235	6	(	(	PUNCT
easat-9705	235	7	t	t	NOUN
easat-9705	235	8	=	=	SYM
easat-9705	235	9	-5.917	-5.917	PROPN
easat-9705	235	10	,	,	PUNCT
easat-9705	235	11	p	p	X
easat-9705	235	12	<	<	X
easat-9705	235	13	.001	.001	NUM
easat-9705	235	14	)	)	PUNCT
easat-9705	235	15	emphasizes	emphasize	VERB
easat-9705	235	16	the	the	DET
easat-9705	235	17	sensitivity	sensitivity	NOUN
easat-9705	235	18	of	of	ADP
easat-9705	235	19	consumers	consumer	NOUN
easat-9705	235	20	to	to	PART
easat-9705	235	21	value	value	VERB
easat-9705	235	22	misalignment	misalignment	NOUN
easat-9705	235	23	,	,	PUNCT
easat-9705	235	24	especially	especially	ADV
easat-9705	235	25	in	in	ADP
easat-9705	235	26	high	high	ADJ
easat-9705	235	27	-	-	PUNCT
easat-9705	235	28	trust	trust	NOUN
easat-9705	235	29	cultures	culture	NOUN
easat-9705	235	30	like	like	ADP
easat-9705	235	31	the	the	DET
easat-9705	235	32	gcc	gcc	NOUN
easat-9705	235	33	,	,	PUNCT
easat-9705	235	34	where	where	SCONJ
easat-9705	235	35	interpersonal	interpersonal	ADJ
easat-9705	235	36	harmony	harmony	NOUN
easat-9705	235	37	and	and	CCONJ
easat-9705	235	38	authenticity	authenticity	NOUN
easat-9705	235	39	are	be	AUX
easat-9705	235	40	core	core	ADJ
easat-9705	235	41	social	social	ADJ
easat-9705	235	42	values	value	NOUN
easat-9705	235	43	.	.	PUNCT
easat-9705	236	1	1756	1756	NUM
easat-9705	236	2	edelweiss	edelweiss	PROPN
easat-9705	236	3	applied	apply	VERB
easat-9705	236	4	science	science	NOUN
easat-9705	236	5	and	and	CCONJ
easat-9705	236	6	technology	technology	NOUN
easat-9705	236	7	issn	issn	PROPN
easat-9705	236	8	:	:	PUNCT
easat-9705	236	9	2576	2576	NUM
easat-9705	236	10	-	-	SYM
easat-9705	236	11	8484	8484	NUM
easat-9705	236	12	vol	vol	NOUN
easat-9705	236	13	.	.	PROPN
easat-9705	237	1	9	9	NUM
easat-9705	237	2	,	,	PUNCT
easat-9705	237	3	no	no	INTJ
easat-9705	237	4	.	.	NOUN
easat-9705	237	5	8	8	NUM
easat-9705	237	6	:	:	SYM
easat-9705	237	7	1743	1743	NUM
easat-9705	237	8	-	-	SYM
easat-9705	237	9	1761	1761	NUM
easat-9705	237	10	,	,	PUNCT
easat-9705	237	11	2025	2025	NUM
easat-9705	237	12	doi	doi	NOUN
easat-9705	237	13	:	:	PUNCT
easat-9705	237	14	10.55214/2576	10.55214/2576	NUM
easat-9705	237	15	-	-	PUNCT
easat-9705	237	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	237	17	©	©	PROPN
easat-9705	237	18	2025	2025	NUM
easat-9705	237	19	by	by	ADP
easat-9705	237	20	the	the	DET
easat-9705	237	21	author	author	NOUN
easat-9705	237	22	;	;	PUNCT
easat-9705	237	23	licensee	licensee	PROPN
easat-9705	237	24	learning	learn	VERB
easat-9705	237	25	gate	gate	PROPN
easat-9705	237	26	5.9.3	5.9.3	PROPN
easat-9705	237	27	.	.	PUNCT
easat-9705	237	28	information	information	NOUN
easat-9705	237	29	processing	processing	NOUN
easat-9705	237	30	(	(	PUNCT
easat-9705	237	31	ip	ip	PROPN
easat-9705	237	32	):	):	PUNCT
easat-9705	237	33	β	β	X
easat-9705	237	34	=	=	PUNCT
easat-9705	237	35	-0.075	-0.075	PROPN
easat-9705	237	36	,	,	PUNCT
easat-9705	237	37	p	p	X
easat-9705	237	38	=	=	PUNCT
easat-9705	237	39	.048	.048	NUM
easat-9705	237	40	the	the	DET
easat-9705	237	41	third	third	ADJ
easat-9705	237	42	variable	variable	NOUN
easat-9705	237	43	has	have	VERB
easat-9705	237	44	a	a	DET
easat-9705	237	45	statistically	statistically	ADV
easat-9705	237	46	significant	significant	ADJ
easat-9705	237	47	but	but	CCONJ
easat-9705	237	48	comparatively	comparatively	ADV
easat-9705	237	49	weaker	weak	ADJ
easat-9705	237	50	influence	influence	NOUN
easat-9705	237	51	.	.	PUNCT
easat-9705	238	1	the	the	DET
easat-9705	238	2	negative	negative	ADJ
easat-9705	238	3	sign	sign	NOUN
easat-9705	238	4	suggests	suggest	VERB
easat-9705	238	5	that	that	SCONJ
easat-9705	238	6	greater	great	ADJ
easat-9705	238	7	analytical	analytical	ADJ
easat-9705	238	8	or	or	CCONJ
easat-9705	238	9	critical	critical	ADJ
easat-9705	238	10	processing	processing	NOUN
easat-9705	238	11	might	might	AUX
easat-9705	238	12	reduce	reduce	VERB
easat-9705	238	13	the	the	DET
easat-9705	238	14	persuasive	persuasive	ADJ
easat-9705	238	15	effect	effect	NOUN
easat-9705	238	16	of	of	ADP
easat-9705	238	17	influencer	influencer	NOUN
easat-9705	238	18	content	content	NOUN
easat-9705	238	19	.	.	PUNCT
easat-9705	239	1	this	this	PRON
easat-9705	239	2	may	may	AUX
easat-9705	239	3	seem	seem	VERB
easat-9705	239	4	counterintuitive	counterintuitive	ADJ
easat-9705	239	5	,	,	PUNCT
easat-9705	239	6	but	but	CCONJ
easat-9705	239	7	it	it	PRON
easat-9705	239	8	aligns	align	VERB
easat-9705	239	9	with	with	ADP
easat-9705	239	10	elm	elm	NOUN
easat-9705	239	11	[	[	X
easat-9705	239	12	30	30	NUM
easat-9705	239	13	]	]	X
easat-9705	239	14	:	:	PUNCT
easat-9705	239	15	consumers	consumer	NOUN
easat-9705	239	16	evaluate	evaluate	VERB
easat-9705	239	17	arguments	argument	NOUN
easat-9705	239	18	more	more	ADV
easat-9705	239	19	critically	critically	ADV
easat-9705	239	20	when	when	SCONJ
easat-9705	239	21	they	they	PRON
easat-9705	239	22	engage	engage	VERB
easat-9705	239	23	in	in	ADP
easat-9705	239	24	central	central	ADJ
easat-9705	239	25	route	route	NOUN
easat-9705	239	26	processing	processing	NOUN
easat-9705	239	27	.	.	PUNCT
easat-9705	240	1	if	if	SCONJ
easat-9705	240	2	the	the	DET
easat-9705	240	3	content	content	NOUN
easat-9705	240	4	lacks	lack	VERB
easat-9705	240	5	depth	depth	NOUN
easat-9705	240	6	or	or	CCONJ
easat-9705	240	7	logical	logical	ADJ
easat-9705	240	8	appeal	appeal	NOUN
easat-9705	240	9	,	,	PUNCT
easat-9705	240	10	deeper	deep	ADJ
easat-9705	240	11	processing	processing	NOUN
easat-9705	240	12	may	may	AUX
easat-9705	240	13	undermine	undermine	VERB
easat-9705	240	14	its	its	PRON
easat-9705	240	15	influence	influence	NOUN
easat-9705	240	16	.	.	PUNCT
easat-9705	241	1	this	this	PRON
easat-9705	241	2	reinforces	reinforce	VERB
easat-9705	241	3	that	that	SCONJ
easat-9705	241	4	emotional	emotional	ADJ
easat-9705	241	5	resonance	resonance	NOUN
easat-9705	241	6	and	and	CCONJ
easat-9705	241	7	social	social	ADJ
easat-9705	241	8	identity	identity	NOUN
easat-9705	241	9	(	(	PUNCT
easat-9705	241	10	peripheral	peripheral	ADJ
easat-9705	241	11	cues	cue	NOUN
easat-9705	241	12	)	)	PUNCT
easat-9705	241	13	may	may	AUX
easat-9705	241	14	play	play	VERB
easat-9705	241	15	a	a	DET
easat-9705	241	16	stronger	strong	ADJ
easat-9705	241	17	role	role	NOUN
easat-9705	241	18	than	than	ADP
easat-9705	241	19	rational	rational	ADJ
easat-9705	241	20	evaluation	evaluation	NOUN
easat-9705	241	21	in	in	ADP
easat-9705	241	22	influencer	influencer	NOUN
easat-9705	241	23	-	-	PUNCT
easat-9705	241	24	driven	drive	VERB
easat-9705	241	25	decision	decision	NOUN
easat-9705	241	26	-	-	PUNCT
easat-9705	241	27	making	making	NOUN
easat-9705	241	28	.	.	PUNCT
easat-9705	242	1	however	however	ADV
easat-9705	242	2	,	,	PUNCT
easat-9705	242	3	the	the	DET
easat-9705	242	4	significance	significance	NOUN
easat-9705	242	5	(	(	PUNCT
easat-9705	242	6	p	p	X
easat-9705	242	7	=	=	NOUN
easat-9705	242	8	.048	.048	NUM
easat-9705	242	9	)	)	PUNCT
easat-9705	242	10	still	still	ADV
easat-9705	242	11	suggests	suggest	VERB
easat-9705	242	12	that	that	SCONJ
easat-9705	242	13	information	information	NOUN
easat-9705	242	14	quality	quality	NOUN
easat-9705	242	15	and	and	CCONJ
easat-9705	242	16	depth	depth	NOUN
easat-9705	242	17	should	should	AUX
easat-9705	242	18	not	not	PART
easat-9705	242	19	be	be	AUX
easat-9705	242	20	ignored	ignore	VERB
easat-9705	242	21	,	,	PUNCT
easat-9705	242	22	especially	especially	ADV
easat-9705	242	23	for	for	ADP
easat-9705	242	24	high	high	ADJ
easat-9705	242	25	-	-	PUNCT
easat-9705	242	26	involvement	involvement	NOUN
easat-9705	242	27	products	product	NOUN
easat-9705	242	28	or	or	CCONJ
easat-9705	242	29	b2b	b2b	NOUN
easat-9705	242	30	contexts	contexts	NOUN
easat-9705	242	31	.	.	PUNCT
easat-9705	243	1	5.9.4	5.9.4	X
easat-9705	243	2	.	.	PUNCT
easat-9705	243	3	strategic	strategic	ADJ
easat-9705	243	4	insight	insight	NOUN
easat-9705	243	5	from	from	ADP
easat-9705	243	6	the	the	DET
easat-9705	243	7	combined	combine	VERB
easat-9705	243	8	model	model	NOUN
easat-9705	243	9	the	the	DET
easat-9705	243	10	combination	combination	NOUN
easat-9705	243	11	of	of	ADP
easat-9705	243	12	:	:	PUNCT
easat-9705	243	13	•	•	ADP
easat-9705	243	14	strong	strong	ADJ
easat-9705	243	15	identity	identity	NOUN
easat-9705	243	16	alignment	alignment	NOUN
easat-9705	243	17	(	(	PUNCT
easat-9705	243	18	igi	igi	NOUN
easat-9705	243	19	)	)	PUNCT
easat-9705	243	20	,	,	PUNCT
easat-9705	243	21	•	•	NUM
easat-9705	243	22	careful	careful	ADJ
easat-9705	243	23	credibility	credibility	NOUN
easat-9705	243	24	calibration	calibration	NOUN
easat-9705	243	25	(	(	PUNCT
easat-9705	243	26	icv	icv	PROPN
easat-9705	243	27	)	)	PUNCT
easat-9705	243	28	,	,	PUNCT
easat-9705	243	29	and	and	CCONJ
easat-9705	243	30	•	•	NUM
easat-9705	243	31	strategic	strategic	ADJ
easat-9705	243	32	content	content	NOUN
easat-9705	243	33	structuring	structuring	NOUN
easat-9705	243	34	(	(	PUNCT
easat-9705	243	35	ip	ip	NOUN
easat-9705	243	36	)	)	PUNCT
easat-9705	243	37	offers	offer	VERB
easat-9705	243	38	a	a	DET
easat-9705	243	39	blueprint	blueprint	NOUN
easat-9705	243	40	for	for	ADP
easat-9705	243	41	influencer	influencer	NOUN
easat-9705	243	42	selection	selection	NOUN
easat-9705	243	43	and	and	CCONJ
easat-9705	243	44	message	message	NOUN
easat-9705	243	45	design	design	NOUN
easat-9705	243	46	.	.	PUNCT
easat-9705	244	1	brands	brand	NOUN
easat-9705	244	2	must	must	AUX
easat-9705	244	3	balance	balance	VERB
easat-9705	244	4	relatability	relatability	NOUN
easat-9705	244	5	with	with	ADP
easat-9705	244	6	credibility	credibility	NOUN
easat-9705	244	7	and	and	CCONJ
easat-9705	244	8	employ	employ	VERB
easat-9705	244	9	emotional	emotional	ADJ
easat-9705	244	10	and	and	CCONJ
easat-9705	244	11	logical	logical	ADJ
easat-9705	244	12	cues	cue	NOUN
easat-9705	244	13	depending	depend	VERB
easat-9705	244	14	on	on	ADP
easat-9705	244	15	the	the	DET
easat-9705	244	16	audience	audience	NOUN
easat-9705	244	17	and	and	CCONJ
easat-9705	244	18	product	product	NOUN
easat-9705	244	19	type	type	NOUN
easat-9705	244	20	.	.	PUNCT
easat-9705	245	1	6	6	X
easat-9705	245	2	.	.	X
easat-9705	245	3	discussion	discussion	NOUN
easat-9705	245	4	this	this	DET
easat-9705	245	5	study	study	NOUN
easat-9705	245	6	employed	employ	VERB
easat-9705	245	7	a	a	DET
easat-9705	245	8	robust	robust	ADJ
easat-9705	245	9	theoretical	theoretical	ADJ
easat-9705	245	10	framework	framework	NOUN
easat-9705	245	11	grounded	ground	VERB
easat-9705	245	12	in	in	ADP
easat-9705	245	13	cognitive	cognitive	ADJ
easat-9705	245	14	dissonance	dissonance	NOUN
easat-9705	245	15	theory	theory	NOUN
easat-9705	245	16	,	,	PUNCT
easat-9705	245	17	social	social	ADJ
easat-9705	245	18	identity	identity	NOUN
easat-9705	245	19	theory	theory	NOUN
easat-9705	245	20	,	,	PUNCT
easat-9705	245	21	and	and	CCONJ
easat-9705	245	22	the	the	DET
easat-9705	245	23	elaboration	elaboration	NOUN
easat-9705	245	24	likelihood	likelihood	NOUN
easat-9705	245	25	model	model	NOUN
easat-9705	245	26	(	(	PUNCT
easat-9705	245	27	elm	elm	NOUN
easat-9705	245	28	)	)	PUNCT
easat-9705	245	29	to	to	PART
easat-9705	245	30	investigate	investigate	VERB
easat-9705	245	31	how	how	SCONJ
easat-9705	245	32	influencer	influencer	NOUN
easat-9705	245	33	marketing	marketing	NOUN
easat-9705	245	34	affects	affect	VERB
easat-9705	245	35	consumer	consumer	NOUN
easat-9705	245	36	decision	decision	NOUN
easat-9705	245	37	-	-	PUNCT
easat-9705	245	38	making	making	NOUN
easat-9705	245	39	in	in	ADP
easat-9705	245	40	the	the	DET
easat-9705	245	41	gcc	gcc	NOUN
easat-9705	245	42	region	region	NOUN
easat-9705	245	43	.	.	PUNCT
easat-9705	246	1	the	the	DET
easat-9705	246	2	discussion	discussion	NOUN
easat-9705	246	3	presented	present	VERB
easat-9705	246	4	here	here	ADV
easat-9705	246	5	contextualizes	contextualize	VERB
easat-9705	246	6	the	the	DET
easat-9705	246	7	statistical	statistical	ADJ
easat-9705	246	8	findings	finding	NOUN
easat-9705	246	9	,	,	PUNCT
easat-9705	246	10	draws	draw	VERB
easat-9705	246	11	parallels	parallel	NOUN
easat-9705	246	12	with	with	ADP
easat-9705	246	13	existing	exist	VERB
easat-9705	246	14	literature	literature	NOUN
easat-9705	246	15	,	,	PUNCT
easat-9705	246	16	and	and	CCONJ
easat-9705	246	17	offers	offer	VERB
easat-9705	246	18	theoretical	theoretical	ADJ
easat-9705	246	19	justification	justification	NOUN
easat-9705	246	20	for	for	ADP
easat-9705	246	21	the	the	DET
easat-9705	246	22	observed	observed	ADJ
easat-9705	246	23	relationships	relationship	NOUN
easat-9705	246	24	.	.	PUNCT
easat-9705	247	1	6.1	6.1	NUM
easat-9705	247	2	.	.	PUNCT
easat-9705	248	1	the	the	DET
easat-9705	248	2	role	role	NOUN
easat-9705	248	3	of	of	ADP
easat-9705	248	4	cognitive	cognitive	ADJ
easat-9705	248	5	dissonance	dissonance	NOUN
easat-9705	248	6	in	in	ADP
easat-9705	248	7	influencer	influencer	NOUN
easat-9705	248	8	marketing	market	VERB
easat-9705	248	9	the	the	DET
easat-9705	248	10	analysis	analysis	NOUN
easat-9705	248	11	revealed	reveal	VERB
easat-9705	248	12	that	that	SCONJ
easat-9705	248	13	influencer	influencer	NOUN
easat-9705	248	14	credibility	credibility	NOUN
easat-9705	248	15	and	and	CCONJ
easat-9705	248	16	value	value	NOUN
easat-9705	248	17	misalignment	misalignment	NOUN
easat-9705	248	18	negatively	negatively	ADV
easat-9705	248	19	affect	affect	VERB
easat-9705	248	20	consumers	consumer	NOUN
easat-9705	248	21	’	’	PART
easat-9705	248	22	perceptions	perception	NOUN
easat-9705	248	23	and	and	CCONJ
easat-9705	248	24	decisions	decision	NOUN
easat-9705	248	25	,	,	PUNCT
easat-9705	248	26	as	as	SCONJ
easat-9705	248	27	shown	show	VERB
easat-9705	248	28	by	by	ADP
easat-9705	248	29	the	the	DET
easat-9705	248	30	significant	significant	ADJ
easat-9705	248	31	negative	negative	ADJ
easat-9705	248	32	beta	beta	ADJ
easat-9705	248	33	coefficient	coefficient	NOUN
easat-9705	248	34	(	(	PUNCT
easat-9705	248	35	β	β	X
easat-9705	248	36	=	=	SYM
easat-9705	248	37	-0.236	-0.236	PROPN
easat-9705	248	38	,	,	PUNCT
easat-9705	248	39	p	p	X
easat-9705	248	40	<	<	X
easat-9705	248	41	0.001	0.001	NUM
easat-9705	248	42	)	)	PUNCT
easat-9705	248	43	.	.	PUNCT
easat-9705	249	1	this	this	PRON
easat-9705	249	2	supports	support	VERB
easat-9705	249	3	the	the	DET
easat-9705	249	4	proposition	proposition	NOUN
easat-9705	249	5	of	of	ADP
easat-9705	249	6	cognitive	cognitive	ADJ
easat-9705	249	7	dissonance	dissonance	NOUN
easat-9705	249	8	theory	theory	NOUN
easat-9705	249	9	[	[	X
easat-9705	249	10	4	4	NUM
easat-9705	249	11	]	]	PUNCT
easat-9705	249	12	which	which	PRON
easat-9705	249	13	posits	posit	VERB
easat-9705	249	14	that	that	SCONJ
easat-9705	249	15	individuals	individual	NOUN
easat-9705	249	16	experience	experience	VERB
easat-9705	249	17	psychological	psychological	ADJ
easat-9705	249	18	discomfort	discomfort	NOUN
easat-9705	249	19	when	when	SCONJ
easat-9705	249	20	external	external	ADJ
easat-9705	249	21	information	information	NOUN
easat-9705	249	22	contradicts	contradict	VERB
easat-9705	249	23	their	their	PRON
easat-9705	249	24	beliefs	belief	NOUN
easat-9705	249	25	or	or	CCONJ
easat-9705	249	26	values	value	NOUN
easat-9705	249	27	.	.	PUNCT
easat-9705	250	1	this	this	DET
easat-9705	250	2	outcome	outcome	NOUN
easat-9705	250	3	aligns	align	VERB
easat-9705	250	4	with	with	ADP
easat-9705	250	5	lou	lou	PROPN
easat-9705	251	1	[	[	X
easat-9705	251	2	16	16	NUM
easat-9705	251	3	]	]	PUNCT
easat-9705	251	4	and	and	CCONJ
easat-9705	251	5	belanche	belanche	NOUN
easat-9705	251	6	,	,	PUNCT
easat-9705	251	7	et	et	PROPN
easat-9705	251	8	al	al	PROPN
easat-9705	251	9	.	.	PUNCT
easat-9705	252	1	[	[	X
easat-9705	252	2	35	35	NUM
easat-9705	252	3	]	]	PUNCT
easat-9705	252	4	who	who	PRON
easat-9705	252	5	demonstrated	demonstrate	VERB
easat-9705	252	6	that	that	SCONJ
easat-9705	252	7	when	when	SCONJ
easat-9705	252	8	influencers	influencer	NOUN
easat-9705	252	9	promote	promote	VERB
easat-9705	252	10	content	content	NOUN
easat-9705	252	11	perceived	perceive	VERB
easat-9705	252	12	as	as	ADP
easat-9705	252	13	inauthentic	inauthentic	ADJ
easat-9705	252	14	or	or	CCONJ
easat-9705	252	15	conflicting	conflict	VERB
easat-9705	252	16	with	with	ADP
easat-9705	252	17	audience	audience	NOUN
easat-9705	252	18	expectations	expectation	NOUN
easat-9705	252	19	,	,	PUNCT
easat-9705	252	20	consumers	consumer	NOUN
easat-9705	252	21	react	react	VERB
easat-9705	252	22	with	with	ADP
easat-9705	252	23	skepticism	skepticism	NOUN
easat-9705	252	24	,	,	PUNCT
easat-9705	252	25	distancing	distance	VERB
easat-9705	252	26	themselves	themselves	PRON
easat-9705	252	27	from	from	ADP
easat-9705	252	28	the	the	DET
easat-9705	252	29	brand	brand	NOUN
easat-9705	252	30	or	or	CCONJ
easat-9705	252	31	product	product	NOUN
easat-9705	252	32	.	.	PUNCT
easat-9705	253	1	vukmirović	vukmirović	PROPN
easat-9705	253	2	,	,	PUNCT
easat-9705	253	3	et	et	PROPN
easat-9705	253	4	al	al	PROPN
easat-9705	253	5	.	.	PUNCT
easat-9705	254	1	[	[	X
easat-9705	254	2	19	19	NUM
easat-9705	254	3	]	]	PUNCT
easat-9705	254	4	further	further	ADJ
easat-9705	254	5	affirm	affirm	NOUN
easat-9705	254	6	that	that	SCONJ
easat-9705	254	7	such	such	ADJ
easat-9705	254	8	dissonance	dissonance	NOUN
easat-9705	254	9	can	can	AUX
easat-9705	254	10	trigger	trigger	VERB
easat-9705	254	11	a	a	DET
easat-9705	254	12	reevaluation	reevaluation	NOUN
easat-9705	254	13	of	of	ADP
easat-9705	254	14	the	the	DET
easat-9705	254	15	purchase	purchase	NOUN
easat-9705	254	16	intent	intent	NOUN
easat-9705	254	17	,	,	PUNCT
easat-9705	254	18	sometimes	sometimes	ADV
easat-9705	254	19	resulting	result	VERB
easat-9705	254	20	in	in	ADP
easat-9705	254	21	rejection	rejection	NOUN
easat-9705	254	22	or	or	CCONJ
easat-9705	254	23	switching	switching	NOUN
easat-9705	254	24	behaviors	behavior	NOUN
easat-9705	254	25	.	.	PUNCT
easat-9705	255	1	moreover	moreover	ADV
easat-9705	255	2	,	,	PUNCT
easat-9705	255	3	the	the	DET
easat-9705	255	4	correlation	correlation	NOUN
easat-9705	255	5	coefficient	coefficient	NOUN
easat-9705	255	6	between	between	ADP
easat-9705	255	7	influencer	influencer	NOUN
easat-9705	255	8	credibility	credibility	NOUN
easat-9705	255	9	and	and	CCONJ
easat-9705	255	10	values	value	NOUN
easat-9705	255	11	(	(	PUNCT
easat-9705	255	12	icv	icv	PROPN
easat-9705	255	13	)	)	PUNCT
easat-9705	255	14	and	and	CCONJ
easat-9705	255	15	identification	identification	NOUN
easat-9705	255	16	and	and	CCONJ
easat-9705	255	17	group	group	NOUN
easat-9705	255	18	identity	identity	NOUN
easat-9705	255	19	(	(	PUNCT
easat-9705	255	20	igi	igi	NOUN
easat-9705	255	21	)	)	PUNCT
easat-9705	255	22	(	(	PUNCT
easat-9705	255	23	r	r	NOUN
easat-9705	255	24	=	=	SYM
easat-9705	255	25	0.313	0.313	NUM
easat-9705	255	26	)	)	PUNCT
easat-9705	255	27	highlights	highlight	VERB
easat-9705	255	28	a	a	DET
easat-9705	255	29	reinforcing	reinforce	VERB
easat-9705	255	30	relationship	relationship	NOUN
easat-9705	255	31	:	:	PUNCT
easat-9705	255	32	consumers	consumer	NOUN
easat-9705	255	33	are	be	AUX
easat-9705	255	34	more	more	ADV
easat-9705	255	35	likely	likely	ADJ
easat-9705	255	36	to	to	PART
easat-9705	255	37	identify	identify	VERB
easat-9705	255	38	with	with	ADP
easat-9705	255	39	influencers	influencer	NOUN
easat-9705	255	40	they	they	PRON
easat-9705	255	41	trust	trust	VERB
easat-9705	255	42	,	,	PUNCT
easat-9705	255	43	while	while	SCONJ
easat-9705	255	44	distrust	distrust	NOUN
easat-9705	255	45	leads	lead	VERB
easat-9705	255	46	to	to	ADP
easat-9705	255	47	weaker	weak	ADJ
easat-9705	255	48	group	group	NOUN
easat-9705	255	49	association	association	NOUN
easat-9705	255	50	and	and	CCONJ
easat-9705	255	51	lower	low	ADJ
easat-9705	255	52	influence	influence	NOUN
easat-9705	255	53	power	power	NOUN
easat-9705	255	54	.	.	PUNCT
easat-9705	256	1	this	this	DET
easat-9705	256	2	finding	finding	NOUN
easat-9705	256	3	suggests	suggest	VERB
easat-9705	256	4	that	that	SCONJ
easat-9705	256	5	credibility	credibility	NOUN
easat-9705	256	6	is	be	AUX
easat-9705	256	7	not	not	PART
easat-9705	256	8	only	only	ADV
easat-9705	256	9	a	a	DET
easat-9705	256	10	direct	direct	ADJ
easat-9705	256	11	driver	driver	NOUN
easat-9705	256	12	of	of	ADP
easat-9705	256	13	perception	perception	NOUN
easat-9705	256	14	but	but	CCONJ
easat-9705	256	15	also	also	ADV
easat-9705	256	16	an	an	DET
easat-9705	256	17	enabler	enabler	NOUN
easat-9705	256	18	for	for	ADP
easat-9705	256	19	deeper	deep	ADJ
easat-9705	256	20	social	social	ADJ
easat-9705	256	21	connection	connection	NOUN
easat-9705	256	22	,	,	PUNCT
easat-9705	256	23	amplifying	amplify	VERB
easat-9705	256	24	or	or	CCONJ
easat-9705	256	25	weakening	weaken	VERB
easat-9705	256	26	the	the	DET
easat-9705	256	27	influencer	influencer	NOUN
easat-9705	256	28	's	's	PART
easat-9705	256	29	impact	impact	NOUN
easat-9705	256	30	based	base	VERB
easat-9705	256	31	on	on	ADP
easat-9705	256	32	perceived	perceive	VERB
easat-9705	256	33	alignment	alignment	NOUN
easat-9705	256	34	with	with	ADP
easat-9705	256	35	personal	personal	ADJ
easat-9705	256	36	values	value	NOUN
easat-9705	256	37	.	.	PUNCT
easat-9705	257	1	6.2	6.2	NUM
easat-9705	257	2	.	.	PUNCT
easat-9705	257	3	social	social	ADJ
easat-9705	257	4	identity	identity	NOUN
easat-9705	257	5	and	and	CCONJ
easat-9705	257	6	the	the	DET
easat-9705	257	7	power	power	NOUN
easat-9705	257	8	of	of	ADP
easat-9705	257	9	belonging	belong	VERB
easat-9705	257	10	among	among	ADP
easat-9705	257	11	all	all	DET
easat-9705	257	12	tested	test	VERB
easat-9705	257	13	variables	variable	NOUN
easat-9705	257	14	,	,	PUNCT
easat-9705	257	15	identification	identification	NOUN
easat-9705	257	16	and	and	CCONJ
easat-9705	257	17	group	group	NOUN
easat-9705	257	18	identity	identity	NOUN
easat-9705	257	19	showed	show	VERB
easat-9705	257	20	the	the	DET
easat-9705	257	21	strongest	strong	ADJ
easat-9705	257	22	predictive	predictive	ADJ
easat-9705	257	23	power	power	NOUN
easat-9705	257	24	(	(	PUNCT
easat-9705	257	25	β	β	X
easat-9705	257	26	=	=	SYM
easat-9705	257	27	0.566	0.566	NUM
easat-9705	257	28	,	,	PUNCT
easat-9705	257	29	p	p	X
easat-9705	257	30	<	<	X
easat-9705	257	31	0.001	0.001	NUM
easat-9705	257	32	)	)	PUNCT
easat-9705	257	33	and	and	CCONJ
easat-9705	257	34	the	the	DET
easat-9705	257	35	highest	high	ADJ
easat-9705	257	36	correlation	correlation	NOUN
easat-9705	257	37	with	with	ADP
easat-9705	257	38	im	im	NOUN
easat-9705	257	39	-	-	PUNCT
easat-9705	257	40	cdm	cdm	NOUN
easat-9705	257	41	(	(	PUNCT
easat-9705	257	42	r	r	NOUN
easat-9705	257	43	=	=	NOUN
easat-9705	257	44	0.486	0.486	NUM
easat-9705	257	45	)	)	PUNCT
easat-9705	257	46	,	,	PUNCT
easat-9705	257	47	confirming	confirm	VERB
easat-9705	257	48	that	that	SCONJ
easat-9705	257	49	social	social	ADJ
easat-9705	257	50	identity	identity	NOUN
easat-9705	257	51	is	be	AUX
easat-9705	257	52	the	the	DET
easat-9705	257	53	most	most	ADV
easat-9705	257	54	influential	influential	ADJ
easat-9705	257	55	factor	factor	NOUN
easat-9705	257	56	in	in	ADP
easat-9705	257	57	shaping	shape	VERB
easat-9705	257	58	consumer	consumer	NOUN
easat-9705	257	59	decisions	decision	NOUN
easat-9705	257	60	under	under	ADP
easat-9705	257	61	influencer	influencer	NOUN
easat-9705	257	62	marketing	marketing	NOUN
easat-9705	257	63	.	.	PUNCT
easat-9705	258	1	1757	1757	NUM
easat-9705	258	2	edelweiss	edelweiss	PROPN
easat-9705	258	3	applied	apply	VERB
easat-9705	258	4	science	science	NOUN
easat-9705	258	5	and	and	CCONJ
easat-9705	258	6	technology	technology	NOUN
easat-9705	258	7	issn	issn	PROPN
easat-9705	258	8	:	:	PUNCT
easat-9705	258	9	2576	2576	NUM
easat-9705	258	10	-	-	SYM
easat-9705	258	11	8484	8484	NUM
easat-9705	258	12	vol	vol	NOUN
easat-9705	258	13	.	.	PROPN
easat-9705	259	1	9	9	NUM
easat-9705	259	2	,	,	PUNCT
easat-9705	259	3	no	no	INTJ
easat-9705	259	4	.	.	NOUN
easat-9705	259	5	8	8	NUM
easat-9705	259	6	:	:	SYM
easat-9705	259	7	1743	1743	NUM
easat-9705	259	8	-	-	SYM
easat-9705	259	9	1761	1761	NUM
easat-9705	259	10	,	,	PUNCT
easat-9705	259	11	2025	2025	NUM
easat-9705	259	12	doi	doi	NOUN
easat-9705	259	13	:	:	PUNCT
easat-9705	259	14	10.55214/2576	10.55214/2576	NUM
easat-9705	259	15	-	-	PUNCT
easat-9705	259	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	259	17	©	©	PROPN
easat-9705	259	18	2025	2025	NUM
easat-9705	259	19	by	by	ADP
easat-9705	259	20	the	the	DET
easat-9705	259	21	author	author	NOUN
easat-9705	259	22	;	;	PUNCT
easat-9705	259	23	licensee	licensee	PROPN
easat-9705	259	24	learning	learning	NOUN
easat-9705	259	25	gate	gate	NOUN
easat-9705	259	26	this	this	PRON
easat-9705	259	27	supports	support	VERB
easat-9705	259	28	tajfel	tajfel	NOUN
easat-9705	259	29	[	[	X
easat-9705	259	30	7	7	NUM
easat-9705	259	31	]	]	PUNCT
easat-9705	259	32	concept	concept	NOUN
easat-9705	259	33	that	that	SCONJ
easat-9705	259	34	people	people	NOUN
easat-9705	259	35	categorize	categorize	VERB
easat-9705	259	36	themselves	themselves	PRON
easat-9705	259	37	based	base	VERB
easat-9705	259	38	on	on	ADP
easat-9705	259	39	group	group	NOUN
easat-9705	259	40	affiliation	affiliation	NOUN
easat-9705	259	41	and	and	CCONJ
easat-9705	259	42	derive	derive	VERB
easat-9705	259	43	self	self	NOUN
easat-9705	259	44	-	-	PUNCT
easat-9705	259	45	worth	worth	NOUN
easat-9705	259	46	from	from	ADP
easat-9705	259	47	group	group	NOUN
easat-9705	259	48	membership	membership	NOUN
easat-9705	259	49	.	.	PUNCT
easat-9705	260	1	in	in	ADP
easat-9705	260	2	influencer	influencer	NOUN
easat-9705	260	3	marketing	marketing	NOUN
easat-9705	260	4	,	,	PUNCT
easat-9705	260	5	consumers	consumer	NOUN
easat-9705	260	6	increasingly	increasingly	ADV
easat-9705	260	7	identify	identify	VERB
easat-9705	260	8	with	with	ADP
easat-9705	260	9	influencers	influencer	NOUN
easat-9705	260	10	for	for	ADP
easat-9705	260	11	content	content	NOUN
easat-9705	260	12	and	and	CCONJ
easat-9705	260	13	because	because	SCONJ
easat-9705	260	14	they	they	PRON
easat-9705	260	15	represent	represent	VERB
easat-9705	260	16	lifestyles	lifestyle	NOUN
easat-9705	260	17	,	,	PUNCT
easat-9705	260	18	beliefs	belief	NOUN
easat-9705	260	19	,	,	PUNCT
easat-9705	260	20	and	and	CCONJ
easat-9705	260	21	aspirations	aspiration	NOUN
easat-9705	260	22	.	.	PUNCT
easat-9705	261	1	according	accord	VERB
easat-9705	261	2	to	to	ADP
easat-9705	261	3	chopra	chopra	PROPN
easat-9705	261	4	,	,	PUNCT
easat-9705	261	5	et	et	PROPN
easat-9705	261	6	al	al	PROPN
easat-9705	261	7	.	.	PUNCT
easat-9705	262	1	[	[	X
easat-9705	262	2	33	33	NUM
easat-9705	262	3	]	]	PUNCT
easat-9705	262	4	such	such	ADJ
easat-9705	262	5	identification	identification	NOUN
easat-9705	262	6	leads	lead	VERB
easat-9705	262	7	to	to	ADP
easat-9705	262	8	emotional	emotional	ADJ
easat-9705	262	9	bonds	bond	NOUN
easat-9705	262	10	that	that	PRON
easat-9705	262	11	heighten	heighten	VERB
easat-9705	262	12	receptiveness	receptiveness	NOUN
easat-9705	262	13	to	to	ADP
easat-9705	262	14	the	the	DET
easat-9705	262	15	influencer	influencer	NOUN
easat-9705	262	16	's	's	PART
easat-9705	262	17	recommendations	recommendation	NOUN
easat-9705	262	18	.	.	PUNCT
easat-9705	263	1	furthermore	furthermore	ADV
easat-9705	263	2	,	,	PUNCT
easat-9705	263	3	setterstrom	setterstrom	NOUN
easat-9705	263	4	and	and	CCONJ
easat-9705	263	5	pearson	pearson	PROPN
easat-9705	264	1	[	[	X
easat-9705	264	2	28	28	NUM
easat-9705	264	3	]	]	PUNCT
easat-9705	264	4	highlight	highlight	NOUN
easat-9705	264	5	that	that	SCONJ
easat-9705	264	6	influencers	influencer	NOUN
easat-9705	264	7	act	act	VERB
easat-9705	264	8	as	as	ADP
easat-9705	264	9	“	"	PUNCT
easat-9705	264	10	digital	digital	ADJ
easat-9705	264	11	leaders	leader	NOUN
easat-9705	264	12	,	,	PUNCT
easat-9705	264	13	”	"	PUNCT
easat-9705	264	14	facilitating	facilitate	VERB
easat-9705	264	15	virtual	virtual	ADJ
easat-9705	264	16	communities	community	NOUN
easat-9705	264	17	where	where	SCONJ
easat-9705	264	18	followers	follower	NOUN
easat-9705	264	19	feel	feel	VERB
easat-9705	264	20	seen	see	VERB
easat-9705	264	21	and	and	CCONJ
easat-9705	264	22	validated	validate	VERB
easat-9705	264	23	.	.	PUNCT
easat-9705	265	1	the	the	DET
easat-9705	265	2	present	present	ADJ
easat-9705	265	3	study	study	NOUN
easat-9705	265	4	reinforces	reinforce	VERB
easat-9705	265	5	this	this	DET
easat-9705	265	6	view	view	NOUN
easat-9705	265	7	:	:	PUNCT
easat-9705	265	8	participants	participant	NOUN
easat-9705	265	9	who	who	PRON
easat-9705	265	10	perceived	perceive	VERB
easat-9705	265	11	a	a	DET
easat-9705	265	12	shared	share	VERB
easat-9705	265	13	identity	identity	NOUN
easat-9705	265	14	with	with	ADP
easat-9705	265	15	influencers	influencer	NOUN
easat-9705	265	16	were	be	AUX
easat-9705	265	17	more	more	ADV
easat-9705	265	18	emotionally	emotionally	ADV
easat-9705	265	19	engaged	engaged	ADJ
easat-9705	265	20	and	and	CCONJ
easat-9705	265	21	willing	willing	ADJ
easat-9705	265	22	to	to	PART
easat-9705	265	23	accept	accept	VERB
easat-9705	265	24	product	product	NOUN
easat-9705	265	25	endorsements	endorsement	NOUN
easat-9705	265	26	without	without	ADP
easat-9705	265	27	deep	deep	ADJ
easat-9705	265	28	critical	critical	ADJ
easat-9705	265	29	analysis	analysis	NOUN
easat-9705	265	30	,	,	PUNCT
easat-9705	265	31	indicating	indicate	VERB
easat-9705	265	32	trust	trust	NOUN
easat-9705	265	33	and	and	CCONJ
easat-9705	265	34	emotional	emotional	ADJ
easat-9705	265	35	convergence	convergence	NOUN
easat-9705	265	36	.	.	PUNCT
easat-9705	266	1	this	this	DET
easat-9705	266	2	finding	finding	NOUN
easat-9705	266	3	is	be	AUX
easat-9705	266	4	particularly	particularly	ADV
easat-9705	266	5	relevant	relevant	ADJ
easat-9705	266	6	in	in	ADP
easat-9705	266	7	the	the	DET
easat-9705	266	8	gcc	gcc	NOUN
easat-9705	266	9	,	,	PUNCT
easat-9705	266	10	where	where	SCONJ
easat-9705	266	11	social	social	ADJ
easat-9705	266	12	relationships	relationship	NOUN
easat-9705	266	13	,	,	PUNCT
easat-9705	266	14	trust	trust	NOUN
easat-9705	266	15	,	,	PUNCT
easat-9705	266	16	and	and	CCONJ
easat-9705	266	17	community	community	NOUN
easat-9705	266	18	values	value	NOUN
easat-9705	266	19	are	be	AUX
easat-9705	266	20	highly	highly	ADV
easat-9705	266	21	culturally	culturally	ADV
easat-9705	266	22	significant	significant	ADJ
easat-9705	266	23	.	.	PUNCT
easat-9705	267	1	influencers	influencer	NOUN
easat-9705	267	2	who	who	PRON
easat-9705	267	3	skillfully	skillfully	ADV
easat-9705	267	4	align	align	VERB
easat-9705	267	5	their	their	PRON
easat-9705	267	6	image	image	NOUN
easat-9705	267	7	with	with	ADP
easat-9705	267	8	gcc	gcc	NOUN
easat-9705	267	9	cultural	cultural	ADJ
easat-9705	267	10	codes	code	NOUN
easat-9705	267	11	are	be	AUX
easat-9705	267	12	likelier	likeli	ADJ
easat-9705	267	13	to	to	PART
easat-9705	267	14	generate	generate	VERB
easat-9705	267	15	loyal	loyal	ADJ
easat-9705	267	16	and	and	CCONJ
easat-9705	267	17	emotionally	emotionally	ADV
easat-9705	267	18	invested	invest	VERB
easat-9705	267	19	audiences	audience	NOUN
easat-9705	267	20	.	.	PUNCT
easat-9705	268	1	6.3	6.3	NUM
easat-9705	268	2	.	.	PUNCT
easat-9705	268	3	information	information	NOUN
easat-9705	268	4	processing	processing	NOUN
easat-9705	268	5	and	and	CCONJ
easat-9705	268	6	the	the	DET
easat-9705	268	7	dual	dual	ADJ
easat-9705	268	8	routes	route	NOUN
easat-9705	268	9	of	of	ADP
easat-9705	268	10	persuasion	persuasion	NOUN
easat-9705	268	11	the	the	DET
easat-9705	268	12	elaboration	elaboration	NOUN
easat-9705	268	13	likelihood	likelihood	NOUN
easat-9705	268	14	model	model	NOUN
easat-9705	268	15	(	(	PUNCT
easat-9705	268	16	elm	elm	NOUN
easat-9705	268	17	)	)	PUNCT
easat-9705	268	18	offered	offer	VERB
easat-9705	268	19	crucial	crucial	ADJ
easat-9705	268	20	insights	insight	NOUN
easat-9705	268	21	into	into	ADP
easat-9705	268	22	how	how	SCONJ
easat-9705	268	23	consumers	consumer	NOUN
easat-9705	268	24	process	process	VERB
easat-9705	268	25	influencer	influencer	NOUN
easat-9705	268	26	content	content	NOUN
easat-9705	268	27	.	.	PUNCT
easat-9705	269	1	the	the	DET
easat-9705	269	2	regression	regression	NOUN
easat-9705	269	3	coefficient	coefficient	NOUN
easat-9705	269	4	for	for	ADP
easat-9705	269	5	information	information	NOUN
easat-9705	269	6	processing	processing	NOUN
easat-9705	269	7	(	(	PUNCT
easat-9705	269	8	ip	ip	NOUN
easat-9705	269	9	)	)	PUNCT
easat-9705	269	10	was	be	AUX
easat-9705	269	11	significant	significant	ADJ
easat-9705	269	12	(	(	PUNCT
easat-9705	269	13	β	β	X
easat-9705	269	14	=	=	PUNCT
easat-9705	269	15	0.075	0.075	NUM
easat-9705	269	16	,	,	PUNCT
easat-9705	269	17	p	p	X
easat-9705	269	18	=	=	NOUN
easat-9705	269	19	0.048	0.048	NUM
easat-9705	269	20	)	)	PUNCT
easat-9705	269	21	,	,	PUNCT
easat-9705	269	22	though	though	SCONJ
easat-9705	269	23	smaller	small	ADJ
easat-9705	269	24	in	in	ADP
easat-9705	269	25	magnitude	magnitude	NOUN
easat-9705	269	26	.	.	PUNCT
easat-9705	270	1	this	this	PRON
easat-9705	270	2	suggests	suggest	VERB
easat-9705	270	3	that	that	SCONJ
easat-9705	270	4	while	while	SCONJ
easat-9705	270	5	ip	ip	NOUN
easat-9705	270	6	does	do	VERB
easat-9705	270	7	influence	influence	NOUN
easat-9705	270	8	decisionmaking	decisionmake	VERB
easat-9705	270	9	,	,	PUNCT
easat-9705	270	10	it	it	PRON
easat-9705	270	11	acts	act	VERB
easat-9705	270	12	as	as	ADP
easat-9705	270	13	a	a	DET
easat-9705	270	14	supporting	support	VERB
easat-9705	270	15	mechanism	mechanism	NOUN
easat-9705	270	16	,	,	PUNCT
easat-9705	270	17	not	not	PART
easat-9705	270	18	a	a	DET
easat-9705	270	19	dominant	dominant	ADJ
easat-9705	270	20	one	one	NUM
easat-9705	270	21	.	.	PUNCT
easat-9705	271	1	consumers	consumer	NOUN
easat-9705	271	2	responded	respond	VERB
easat-9705	271	3	strongly	strongly	ADV
easat-9705	271	4	to	to	ADP
easat-9705	271	5	visual	visual	ADJ
easat-9705	271	6	content	content	NOUN
easat-9705	271	7	and	and	CCONJ
easat-9705	271	8	emotional	emotional	ADJ
easat-9705	271	9	appeals	appeal	NOUN
easat-9705	271	10	—	—	PUNCT
easat-9705	271	11	indicators	indicator	NOUN
easat-9705	271	12	of	of	ADP
easat-9705	271	13	peripheral	peripheral	ADJ
easat-9705	271	14	route	route	NOUN
easat-9705	271	15	processing	processing	NOUN
easat-9705	271	16	,	,	PUNCT
easat-9705	271	17	where	where	SCONJ
easat-9705	271	18	persuasion	persuasion	NOUN
easat-9705	271	19	occurs	occur	VERB
easat-9705	271	20	through	through	ADP
easat-9705	271	21	aesthetics	aesthetic	NOUN
easat-9705	271	22	,	,	PUNCT
easat-9705	271	23	credibility	credibility	NOUN
easat-9705	271	24	cues	cue	VERB
easat-9705	271	25	,	,	PUNCT
easat-9705	271	26	or	or	CCONJ
easat-9705	271	27	emotional	emotional	ADJ
easat-9705	271	28	resonance	resonance	NOUN
easat-9705	271	29	rather	rather	ADV
easat-9705	271	30	than	than	ADP
easat-9705	271	31	argument	argument	NOUN
easat-9705	271	32	strength	strength	NOUN
easat-9705	271	33	.	.	PUNCT
easat-9705	272	1	this	this	PRON
easat-9705	272	2	aligns	align	VERB
easat-9705	272	3	with	with	ADP
easat-9705	272	4	wang	wang	PROPN
easat-9705	272	5	,	,	PUNCT
easat-9705	272	6	et	et	PROPN
easat-9705	272	7	al	al	PROPN
easat-9705	272	8	.	.	PUNCT
easat-9705	273	1	[	[	X
easat-9705	273	2	36	36	NUM
easat-9705	273	3	]	]	PUNCT
easat-9705	273	4	and	and	CCONJ
easat-9705	273	5	skoric	skoric	ADJ
easat-9705	273	6	,	,	PUNCT
easat-9705	273	7	et	et	PROPN
easat-9705	273	8	al	al	PROPN
easat-9705	273	9	.	.	PUNCT
easat-9705	274	1	[	[	X
easat-9705	274	2	37	37	NUM
easat-9705	274	3	]	]	PUNCT
easat-9705	274	4	who	who	PRON
easat-9705	274	5	argue	argue	VERB
easat-9705	274	6	that	that	SCONJ
easat-9705	274	7	in	in	ADP
easat-9705	274	8	fast	fast	ADV
easat-9705	274	9	-	-	PUNCT
easat-9705	274	10	paced	pace	VERB
easat-9705	274	11	digital	digital	ADJ
easat-9705	274	12	environments	environment	NOUN
easat-9705	274	13	,	,	PUNCT
easat-9705	274	14	consumers	consumer	NOUN
easat-9705	274	15	often	often	ADV
easat-9705	274	16	rely	rely	VERB
easat-9705	274	17	on	on	ADP
easat-9705	274	18	heuristics	heuristic	NOUN
easat-9705	274	19	when	when	SCONJ
easat-9705	274	20	engaging	engage	VERB
easat-9705	274	21	with	with	ADP
easat-9705	274	22	social	social	ADJ
easat-9705	274	23	media	medium	NOUN
easat-9705	274	24	.	.	PUNCT
easat-9705	275	1	however	however	ADV
easat-9705	275	2	,	,	PUNCT
easat-9705	275	3	the	the	DET
easat-9705	275	4	less	less	ADV
easat-9705	275	5	consistent	consistent	ADJ
easat-9705	275	6	impact	impact	NOUN
easat-9705	275	7	of	of	ADP
easat-9705	275	8	central	central	ADJ
easat-9705	275	9	processing	processing	NOUN
easat-9705	275	10	(	(	PUNCT
easat-9705	275	11	such	such	ADJ
easat-9705	275	12	as	as	ADP
easat-9705	275	13	logical	logical	ADJ
easat-9705	275	14	reasoning	reasoning	NOUN
easat-9705	275	15	and	and	CCONJ
easat-9705	275	16	critical	critical	ADJ
easat-9705	275	17	evaluation	evaluation	NOUN
easat-9705	275	18	)	)	PUNCT
easat-9705	275	19	found	find	VERB
easat-9705	275	20	in	in	ADP
easat-9705	275	21	this	this	DET
easat-9705	275	22	study	study	NOUN
easat-9705	275	23	reflects	reflect	VERB
easat-9705	275	24	a	a	DET
easat-9705	275	25	limited	limited	ADJ
easat-9705	275	26	depth	depth	NOUN
easat-9705	275	27	of	of	ADP
easat-9705	275	28	engagement	engagement	NOUN
easat-9705	275	29	,	,	PUNCT
easat-9705	275	30	possibly	possibly	ADV
easat-9705	275	31	due	due	ADP
easat-9705	275	32	to	to	ADP
easat-9705	275	33	content	content	NOUN
easat-9705	275	34	overload	overload	NOUN
easat-9705	275	35	,	,	PUNCT
easat-9705	275	36	cognitive	cognitive	ADJ
easat-9705	275	37	fatigue	fatigue	NOUN
easat-9705	275	38	,	,	PUNCT
easat-9705	275	39	or	or	CCONJ
easat-9705	275	40	the	the	DET
easat-9705	275	41	entertainment	entertainment	NOUN
easat-9705	275	42	-	-	PUNCT
easat-9705	275	43	oriented	orient	VERB
easat-9705	275	44	nature	nature	NOUN
easat-9705	275	45	of	of	ADP
easat-9705	275	46	platforms	platform	NOUN
easat-9705	275	47	like	like	ADP
easat-9705	275	48	instagram	instagram	PROPN
easat-9705	275	49	and	and	CCONJ
easat-9705	275	50	tiktok	tiktok	NOUN
easat-9705	275	51	.	.	PUNCT
easat-9705	276	1	still	still	ADV
easat-9705	276	2	,	,	PUNCT
easat-9705	276	3	chen	chen	PROPN
easat-9705	276	4	,	,	PUNCT
easat-9705	276	5	et	et	PROPN
easat-9705	276	6	al	al	PROPN
easat-9705	276	7	.	.	PUNCT
easat-9705	277	1	[	[	X
easat-9705	277	2	38	38	NUM
easat-9705	277	3	]	]	PUNCT
easat-9705	277	4	demonstrated	demonstrate	VERB
easat-9705	277	5	that	that	SCONJ
easat-9705	277	6	users	user	NOUN
easat-9705	277	7	with	with	ADP
easat-9705	277	8	higher	high	ADJ
easat-9705	277	9	identification	identification	NOUN
easat-9705	277	10	and	and	CCONJ
easat-9705	277	11	trust	trust	NOUN
easat-9705	277	12	are	be	AUX
easat-9705	277	13	more	more	ADV
easat-9705	277	14	likely	likely	ADJ
easat-9705	277	15	to	to	PART
easat-9705	277	16	process	process	VERB
easat-9705	277	17	content	content	NOUN
easat-9705	277	18	deeply	deeply	ADV
easat-9705	277	19	,	,	PUNCT
easat-9705	277	20	indicating	indicate	VERB
easat-9705	277	21	an	an	DET
easat-9705	277	22	interaction	interaction	NOUN
easat-9705	277	23	between	between	ADP
easat-9705	277	24	credibility	credibility	NOUN
easat-9705	277	25	,	,	PUNCT
easat-9705	277	26	identity	identity	NOUN
easat-9705	277	27	,	,	PUNCT
easat-9705	277	28	and	and	CCONJ
easat-9705	277	29	elaboration	elaboration	NOUN
easat-9705	277	30	.	.	PUNCT
easat-9705	278	1	this	this	DET
easat-9705	278	2	layered	layered	ADJ
easat-9705	278	3	interpretation	interpretation	NOUN
easat-9705	278	4	supports	support	VERB
easat-9705	278	5	a	a	DET
easat-9705	278	6	hybrid	hybrid	ADJ
easat-9705	278	7	model	model	NOUN
easat-9705	278	8	:	:	PUNCT
easat-9705	278	9	emotional	emotional	ADJ
easat-9705	278	10	engagement	engagement	NOUN
easat-9705	278	11	draws	draw	VERB
easat-9705	278	12	the	the	DET
easat-9705	278	13	consumer	consumer	NOUN
easat-9705	278	14	in	in	ADP
easat-9705	278	15	,	,	PUNCT
easat-9705	278	16	and	and	CCONJ
easat-9705	278	17	identity	identity	NOUN
easat-9705	278	18	and	and	CCONJ
easat-9705	278	19	trust	trust	NOUN
easat-9705	278	20	facilitate	facilitate	NOUN
easat-9705	278	21	deeper	deep	ADJ
easat-9705	278	22	,	,	PUNCT
easat-9705	278	23	sustained	sustained	ADJ
easat-9705	278	24	influence	influence	NOUN
easat-9705	278	25	.	.	PUNCT
easat-9705	279	1	6.4	6.4	NUM
easat-9705	279	2	.	.	PUNCT
easat-9705	279	3	synthesis	synthesis	NOUN
easat-9705	279	4	of	of	ADP
easat-9705	279	5	findings	finding	NOUN
easat-9705	279	6	and	and	CCONJ
easat-9705	279	7	theoretical	theoretical	ADJ
easat-9705	279	8	integration	integration	NOUN
easat-9705	279	9	the	the	DET
easat-9705	279	10	empirical	empirical	ADJ
easat-9705	279	11	results	result	NOUN
easat-9705	279	12	support	support	VERB
easat-9705	279	13	all	all	DET
easat-9705	279	14	five	five	NUM
easat-9705	279	15	proposed	propose	VERB
easat-9705	279	16	hypotheses	hypothesis	NOUN
easat-9705	279	17	and	and	CCONJ
easat-9705	279	18	confirm	confirm	VERB
easat-9705	279	19	that	that	PRON
easat-9705	279	20	influencer	influencer	NOUN
easat-9705	279	21	marketing	marketing	NOUN
easat-9705	279	22	operates	operate	VERB
easat-9705	279	23	through	through	ADP
easat-9705	279	24	a	a	DET
easat-9705	279	25	multi	multi	ADJ
easat-9705	279	26	-	-	ADJ
easat-9705	279	27	dimensional	dimensional	ADJ
easat-9705	279	28	psychological	psychological	ADJ
easat-9705	279	29	mechanism	mechanism	NOUN
easat-9705	279	30	involving	involve	VERB
easat-9705	279	31	:	:	PUNCT
easat-9705	279	32	•	•	NUM
easat-9705	279	33	cognitive	cognitive	ADJ
easat-9705	279	34	congruence	congruence	NOUN
easat-9705	279	35	(	(	PUNCT
easat-9705	279	36	or	or	CCONJ
easat-9705	279	37	dissonance	dissonance	NOUN
easat-9705	279	38	)	)	PUNCT
easat-9705	279	39	,	,	PUNCT
easat-9705	279	40	which	which	PRON
easat-9705	279	41	frames	frame	VERB
easat-9705	279	42	the	the	DET
easat-9705	279	43	trust	trust	NOUN
easat-9705	279	44	dynamic	dynamic	ADJ
easat-9705	279	45	.	.	PUNCT
easat-9705	280	1	•	•	NUM
easat-9705	280	2	social	social	ADJ
easat-9705	280	3	identity	identity	NOUN
easat-9705	280	4	,	,	PUNCT
easat-9705	280	5	which	which	PRON
easat-9705	280	6	anchors	anchor	VERB
easat-9705	280	7	emotional	emotional	ADJ
easat-9705	280	8	affiliation	affiliation	NOUN
easat-9705	280	9	.	.	PUNCT
easat-9705	281	1	•	•	NUM
easat-9705	281	2	information	information	NOUN
easat-9705	281	3	processing	processing	NOUN
easat-9705	281	4	,	,	PUNCT
easat-9705	281	5	which	which	PRON
easat-9705	281	6	governs	govern	VERB
easat-9705	281	7	the	the	DET
easat-9705	281	8	depth	depth	NOUN
easat-9705	281	9	of	of	ADP
easat-9705	281	10	persuasion	persuasion	NOUN
easat-9705	281	11	.	.	PUNCT
easat-9705	282	1	this	this	DET
easat-9705	282	2	holistic	holistic	ADJ
easat-9705	282	3	interpretation	interpretation	NOUN
easat-9705	282	4	aligns	align	VERB
easat-9705	282	5	with	with	ADP
easat-9705	282	6	coulter	coulter	PROPN
easat-9705	282	7	,	,	PUNCT
easat-9705	282	8	et	et	PROPN
easat-9705	282	9	al	al	PROPN
easat-9705	282	10	.	.	PUNCT
easat-9705	283	1	[	[	X
easat-9705	283	2	39	39	NUM
easat-9705	283	3	]	]	PUNCT
easat-9705	283	4	who	who	PRON
easat-9705	283	5	emphasized	emphasize	VERB
easat-9705	283	6	that	that	SCONJ
easat-9705	283	7	a	a	DET
easat-9705	283	8	blend	blend	NOUN
easat-9705	283	9	of	of	ADP
easat-9705	283	10	emotional	emotional	ADJ
easat-9705	283	11	,	,	PUNCT
easat-9705	283	12	social	social	ADJ
easat-9705	283	13	,	,	PUNCT
easat-9705	283	14	and	and	CCONJ
easat-9705	283	15	cognitive	cognitive	ADJ
easat-9705	283	16	factors	factor	NOUN
easat-9705	283	17	shapes	shape	VERB
easat-9705	283	18	consumer	consumer	NOUN
easat-9705	283	19	decision	decision	NOUN
easat-9705	283	20	-	-	PUNCT
easat-9705	283	21	making	making	NOUN
easat-9705	283	22	.	.	PUNCT
easat-9705	284	1	moreover	moreover	ADV
easat-9705	284	2	,	,	PUNCT
easat-9705	284	3	this	this	DET
easat-9705	284	4	study	study	NOUN
easat-9705	284	5	builds	build	VERB
easat-9705	284	6	on	on	ADP
easat-9705	284	7	and	and	CCONJ
easat-9705	284	8	extends	extend	VERB
easat-9705	284	9	previous	previous	ADJ
easat-9705	284	10	gcc	gcc	NOUN
easat-9705	284	11	-	-	PUNCT
easat-9705	284	12	based	base	VERB
easat-9705	284	13	research	research	NOUN
easat-9705	284	14	by	by	ADP
easat-9705	284	15	empirically	empirically	ADV
easat-9705	284	16	demonstrating	demonstrate	VERB
easat-9705	284	17	that	that	PRON
easat-9705	284	18	gcc	gcc	NOUN
easat-9705	284	19	consumers	consumer	NOUN
easat-9705	284	20	are	be	AUX
easat-9705	284	21	highly	highly	ADV
easat-9705	284	22	responsive	responsive	ADJ
easat-9705	284	23	to	to	ADP
easat-9705	284	24	influencer	influencer	NOUN
easat-9705	284	25	cues	cue	NOUN
easat-9705	284	26	,	,	PUNCT
easat-9705	284	27	but	but	CCONJ
easat-9705	284	28	in	in	ADP
easat-9705	284	29	culturally	culturally	ADV
easat-9705	284	30	mediated	mediate	VERB
easat-9705	284	31	ways	way	NOUN
easat-9705	284	32	,	,	PUNCT
easat-9705	284	33	where	where	SCONJ
easat-9705	284	34	trust	trust	NOUN
easat-9705	284	35	,	,	PUNCT
easat-9705	284	36	group	group	NOUN
easat-9705	284	37	identity	identity	NOUN
easat-9705	284	38	,	,	PUNCT
easat-9705	284	39	and	and	CCONJ
easat-9705	284	40	social	social	ADJ
easat-9705	284	41	alignment	alignment	NOUN
easat-9705	284	42	may	may	AUX
easat-9705	284	43	override	override	VERB
easat-9705	284	44	purely	purely	ADV
easat-9705	284	45	rational	rational	ADJ
easat-9705	284	46	considerations	consideration	NOUN
easat-9705	284	47	.	.	PUNCT
easat-9705	285	1	6.5	6.5	NUM
easat-9705	285	2	.	.	NOUN
easat-9705	285	3	practical	practical	ADJ
easat-9705	285	4	and	and	CCONJ
easat-9705	285	5	strategic	strategic	ADJ
easat-9705	285	6	implications	implication	NOUN
easat-9705	285	7	from	from	ADP
easat-9705	285	8	a	a	DET
easat-9705	285	9	business	business	NOUN
easat-9705	285	10	and	and	CCONJ
easat-9705	285	11	marketing	marketing	NOUN
easat-9705	285	12	perspective	perspective	NOUN
easat-9705	285	13	,	,	PUNCT
easat-9705	285	14	these	these	DET
easat-9705	285	15	findings	finding	NOUN
easat-9705	285	16	offer	offer	VERB
easat-9705	285	17	critical	critical	ADJ
easat-9705	285	18	guidance	guidance	NOUN
easat-9705	285	19	:	:	PUNCT
easat-9705	285	20	•	•	NUM
easat-9705	285	21	authenticity	authenticity	NOUN
easat-9705	285	22	and	and	CCONJ
easat-9705	285	23	alignment	alignment	NOUN
easat-9705	285	24	with	with	ADP
easat-9705	285	25	audience	audience	NOUN
easat-9705	285	26	values	value	NOUN
easat-9705	285	27	must	must	AUX
easat-9705	285	28	be	be	AUX
easat-9705	285	29	prioritized	prioritize	VERB
easat-9705	285	30	in	in	ADP
easat-9705	285	31	influencer	influencer	NOUN
easat-9705	285	32	partnerships	partnership	NOUN
easat-9705	285	33	.	.	PUNCT
easat-9705	286	1	•	•	NUM
easat-9705	286	2	community	community	NOUN
easat-9705	286	3	-	-	PUNCT
easat-9705	286	4	oriented	orient	VERB
easat-9705	286	5	messaging	messaging	NOUN
easat-9705	286	6	,	,	PUNCT
easat-9705	286	7	emotional	emotional	ADJ
easat-9705	286	8	storytelling	storytelling	NOUN
easat-9705	286	9	,	,	PUNCT
easat-9705	286	10	and	and	CCONJ
easat-9705	286	11	relatable	relatable	ADJ
easat-9705	286	12	personas	persona	NOUN
easat-9705	286	13	increase	increase	VERB
easat-9705	286	14	the	the	DET
easat-9705	286	15	probability	probability	NOUN
easat-9705	286	16	of	of	ADP
easat-9705	286	17	positive	positive	ADJ
easat-9705	286	18	consumer	consumer	NOUN
easat-9705	286	19	response	response	NOUN
easat-9705	286	20	.	.	PUNCT
easat-9705	287	1	1758	1758	NUM
easat-9705	287	2	edelweiss	edelweiss	PROPN
easat-9705	287	3	applied	apply	VERB
easat-9705	287	4	science	science	NOUN
easat-9705	287	5	and	and	CCONJ
easat-9705	287	6	technology	technology	NOUN
easat-9705	287	7	issn	issn	PROPN
easat-9705	287	8	:	:	PUNCT
easat-9705	287	9	2576	2576	NUM
easat-9705	287	10	-	-	SYM
easat-9705	287	11	8484	8484	NUM
easat-9705	287	12	vol	vol	NOUN
easat-9705	287	13	.	.	PROPN
easat-9705	288	1	9	9	NUM
easat-9705	288	2	,	,	PUNCT
easat-9705	288	3	no	no	INTJ
easat-9705	288	4	.	.	NOUN
easat-9705	288	5	8	8	NUM
easat-9705	288	6	:	:	SYM
easat-9705	288	7	1743	1743	NUM
easat-9705	288	8	-	-	SYM
easat-9705	288	9	1761	1761	NUM
easat-9705	288	10	,	,	PUNCT
easat-9705	288	11	2025	2025	NUM
easat-9705	288	12	doi	doi	NOUN
easat-9705	288	13	:	:	PUNCT
easat-9705	288	14	10.55214/2576	10.55214/2576	NUM
easat-9705	288	15	-	-	PUNCT
easat-9705	288	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	288	17	©	©	PROPN
easat-9705	288	18	2025	2025	NUM
easat-9705	288	19	by	by	ADP
easat-9705	288	20	the	the	DET
easat-9705	288	21	author	author	NOUN
easat-9705	288	22	;	;	PUNCT
easat-9705	288	23	licensee	licensee	PROPN
easat-9705	288	24	learning	learning	NOUN
easat-9705	288	25	gate	gate	NOUN
easat-9705	288	26	•	•	PROPN
easat-9705	288	27	brands	brand	NOUN
easat-9705	288	28	targeting	target	VERB
easat-9705	288	29	the	the	DET
easat-9705	288	30	gcc	gcc	NOUN
easat-9705	288	31	market	market	NOUN
easat-9705	288	32	should	should	AUX
easat-9705	288	33	consider	consider	VERB
easat-9705	288	34	the	the	DET
easat-9705	288	35	cultural	cultural	ADJ
easat-9705	288	36	emphasis	emphasis	NOUN
easat-9705	288	37	on	on	ADP
easat-9705	288	38	trust	trust	NOUN
easat-9705	288	39	,	,	PUNCT
easat-9705	288	40	shared	share	VERB
easat-9705	288	41	values	value	NOUN
easat-9705	288	42	,	,	PUNCT
easat-9705	288	43	and	and	CCONJ
easat-9705	288	44	social	social	ADJ
easat-9705	288	45	belonging	belonging	NOUN
easat-9705	288	46	,	,	PUNCT
easat-9705	288	47	and	and	CCONJ
easat-9705	288	48	adapt	adapt	VERB
easat-9705	288	49	their	their	PRON
easat-9705	288	50	influencer	influencer	NOUN
easat-9705	288	51	strategy	strategy	NOUN
easat-9705	288	52	accordingly	accordingly	ADV
easat-9705	288	53	.	.	PUNCT
easat-9705	289	1	table	table	NOUN
easat-9705	289	2	5	5	NUM
easat-9705	289	3	.	.	PUNCT
easat-9705	290	1	hypotheses	hypothesis	NOUN
easat-9705	290	2	summary	summary	VERB
easat-9705	290	3	with	with	ADP
easat-9705	290	4	status	status	NOUN
easat-9705	290	5	and	and	CCONJ
easat-9705	290	6	significance	significance	NOUN
easat-9705	290	7	levels	level	NOUN
easat-9705	290	8	based	base	VERB
easat-9705	290	9	on	on	ADP
easat-9705	290	10	regression	regression	NOUN
easat-9705	290	11	analysis	analysis	NOUN
easat-9705	290	12	.	.	PUNCT
easat-9705	291	1	hypothesis	hypothesis	NOUN
easat-9705	291	2	status	status	NOUN
easat-9705	291	3	significance	significance	NOUN
easat-9705	291	4	value	value	NOUN
easat-9705	291	5	influencer	influencer	NOUN
easat-9705	291	6	marketing	marketing	NOUN
easat-9705	291	7	has	have	VERB
easat-9705	291	8	a	a	DET
easat-9705	291	9	detrimental	detrimental	ADJ
easat-9705	291	10	impact	impact	NOUN
easat-9705	291	11	on	on	ADP
easat-9705	291	12	consumers	consumer	NOUN
easat-9705	291	13	'	'	PART
easat-9705	291	14	perceptions	perception	NOUN
easat-9705	291	15	of	of	ADP
easat-9705	291	16	products	product	NOUN
easat-9705	291	17	and	and	CCONJ
easat-9705	291	18	services	service	NOUN
easat-9705	291	19	due	due	ADJ
easat-9705	291	20	to	to	ADP
easat-9705	291	21	cognitive	cognitive	ADJ
easat-9705	291	22	dissonance	dissonance	NOUN
easat-9705	291	23	brought	bring	VERB
easat-9705	291	24	on	on	ADP
easat-9705	291	25	by	by	ADP
easat-9705	291	26	concerns	concern	NOUN
easat-9705	291	27	regarding	regard	VERB
easat-9705	291	28	the	the	DET
easat-9705	291	29	credibility	credibility	NOUN
easat-9705	291	30	of	of	ADP
easat-9705	291	31	influencers	influencer	NOUN
easat-9705	291	32	and	and	CCONJ
easat-9705	291	33	value	value	NOUN
easat-9705	291	34	inconsistencies	inconsistency	NOUN
easat-9705	291	35	.	.	PUNCT
easat-9705	292	1	accepted	accept	VERB
easat-9705	292	2	0.000	0.000	NUM
easat-9705	292	3	influencer	influencer	NOUN
easat-9705	292	4	marketing	marketing	NOUN
easat-9705	292	5	persuades	persuade	VERB
easat-9705	292	6	consumers	consumer	NOUN
easat-9705	292	7	to	to	PART
easat-9705	292	8	make	make	VERB
easat-9705	292	9	impulsive	impulsive	ADJ
easat-9705	292	10	purchases	purchase	NOUN
easat-9705	292	11	by	by	ADP
easat-9705	292	12	evoking	evoke	VERB
easat-9705	292	13	positive	positive	ADJ
easat-9705	292	14	emotional	emotional	ADJ
easat-9705	292	15	responses	response	NOUN
easat-9705	292	16	in	in	ADP
easat-9705	292	17	response	response	NOUN
easat-9705	292	18	to	to	ADP
easat-9705	292	19	influencer	influencer	NOUN
easat-9705	292	20	content	content	NOUN
easat-9705	292	21	accepted	accept	VERB
easat-9705	292	22	0.000	0.000	NUM
easat-9705	292	23	influencer	influencer	NOUN
easat-9705	292	24	marketing	marketing	NOUN
easat-9705	292	25	successfully	successfully	ADV
easat-9705	292	26	sways	sway	VERB
easat-9705	292	27	consumer	consumer	NOUN
easat-9705	292	28	purchasing	purchasing	NOUN
easat-9705	292	29	decisions	decision	NOUN
easat-9705	292	30	because	because	SCONJ
easat-9705	292	31	of	of	ADP
easat-9705	292	32	social	social	ADJ
easat-9705	292	33	identity	identity	NOUN
easat-9705	292	34	elements	element	NOUN
easat-9705	292	35	such	such	ADJ
easat-9705	292	36	as	as	ADP
easat-9705	292	37	personal	personal	ADJ
easat-9705	292	38	likeness	likeness	NOUN
easat-9705	292	39	,	,	PUNCT
easat-9705	292	40	value	value	NOUN
easat-9705	292	41	alignment	alignment	NOUN
easat-9705	292	42	,	,	PUNCT
easat-9705	292	43	a	a	DET
easat-9705	292	44	sense	sense	NOUN
easat-9705	292	45	of	of	ADP
easat-9705	292	46	belonging	belong	VERB
easat-9705	292	47	,	,	PUNCT
easat-9705	292	48	and	and	CCONJ
easat-9705	292	49	community	community	NOUN
easat-9705	292	50	.	.	PUNCT
easat-9705	293	1	accepted	accept	VERB
easat-9705	293	2	0.000	0.000	NUM
easat-9705	293	3	through	through	ADP
easat-9705	293	4	influencer	influencer	NOUN
easat-9705	293	5	marketing	marketing	NOUN
easat-9705	293	6	,	,	PUNCT
easat-9705	293	7	information	information	NOUN
easat-9705	293	8	processing	processing	NOUN
easat-9705	293	9	modalities	modality	NOUN
easat-9705	293	10	relating	relate	VERB
easat-9705	293	11	to	to	ADP
easat-9705	293	12	visual	visual	ADJ
easat-9705	293	13	material	material	NOUN
easat-9705	293	14	and	and	CCONJ
easat-9705	293	15	endorsements	endorsement	NOUN
easat-9705	293	16	/	/	SYM
easat-9705	293	17	emotional	emotional	ADJ
easat-9705	293	18	appeals	appeal	NOUN
easat-9705	293	19	significantly	significantly	ADV
easat-9705	293	20	affect	affect	VERB
easat-9705	293	21	customer	customer	NOUN
easat-9705	293	22	purchasing	purchasing	NOUN
easat-9705	293	23	decisions	decision	NOUN
easat-9705	293	24	.	.	PUNCT
easat-9705	294	1	accepted	accept	VERB
easat-9705	294	2	0.000	0.000	NUM
easat-9705	294	3	influencer	influencer	NOUN
easat-9705	294	4	content	content	NOUN
easat-9705	294	5	positively	positively	ADV
easat-9705	294	6	affects	affect	VERB
easat-9705	294	7	customer	customer	NOUN
easat-9705	294	8	purchase	purchase	NOUN
easat-9705	294	9	decisions	decision	NOUN
easat-9705	294	10	through	through	ADP
easat-9705	294	11	influencer	influencer	NOUN
easat-9705	294	12	marketing	marketing	NOUN
easat-9705	294	13	if	if	SCONJ
easat-9705	294	14	the	the	DET
easat-9705	294	15	quality	quality	NOUN
easat-9705	294	16	of	of	ADP
easat-9705	294	17	the	the	DET
easat-9705	294	18	arguments	argument	NOUN
easat-9705	294	19	and	and	CCONJ
easat-9705	294	20	critical	critical	ADJ
easat-9705	294	21	evaluation	evaluation	NOUN
easat-9705	294	22	of	of	ADP
easat-9705	294	23	claims	claim	NOUN
easat-9705	294	24	and	and	CCONJ
easat-9705	294	25	evidence	evidence	NOUN
easat-9705	294	26	are	be	AUX
easat-9705	294	27	significant	significant	ADJ
easat-9705	294	28	.	.	PUNCT
easat-9705	295	1	accepted	accept	VERB
easat-9705	295	2	0.048	0.048	NUM
easat-9705	295	3	7	7	NUM
easat-9705	295	4	.	.	PUNCT
easat-9705	296	1	conclusion	conclusion	NOUN
easat-9705	296	2	this	this	DET
easat-9705	296	3	study	study	NOUN
easat-9705	296	4	provides	provide	VERB
easat-9705	296	5	compelling	compelling	ADJ
easat-9705	296	6	evidence	evidence	NOUN
easat-9705	296	7	that	that	PRON
easat-9705	296	8	influencer	influencer	NOUN
easat-9705	296	9	marketing	marketing	NOUN
easat-9705	296	10	significantly	significantly	ADV
easat-9705	296	11	shapes	shape	VERB
easat-9705	296	12	consumer	consumer	NOUN
easat-9705	296	13	decision	decision	NOUN
easat-9705	296	14	-	-	PUNCT
easat-9705	296	15	making	making	NOUN
easat-9705	296	16	in	in	ADP
easat-9705	296	17	the	the	DET
easat-9705	296	18	gcc	gcc	NOUN
easat-9705	296	19	region	region	NOUN
easat-9705	296	20	.	.	PUNCT
easat-9705	297	1	the	the	DET
easat-9705	297	2	research	research	NOUN
easat-9705	297	3	,	,	PUNCT
easat-9705	297	4	grounded	ground	VERB
easat-9705	297	5	in	in	ADP
easat-9705	297	6	cognitive	cognitive	ADJ
easat-9705	297	7	dissonance	dissonance	NOUN
easat-9705	297	8	theory	theory	NOUN
easat-9705	297	9	,	,	PUNCT
easat-9705	297	10	social	social	ADJ
easat-9705	297	11	identity	identity	NOUN
easat-9705	297	12	theory	theory	NOUN
easat-9705	297	13	,	,	PUNCT
easat-9705	297	14	and	and	CCONJ
easat-9705	297	15	the	the	DET
easat-9705	297	16	elaboration	elaboration	NOUN
easat-9705	297	17	likelihood	likelihood	NOUN
easat-9705	297	18	model	model	NOUN
easat-9705	297	19	,	,	PUNCT
easat-9705	297	20	offers	offer	VERB
easat-9705	297	21	a	a	DET
easat-9705	297	22	multi	multi	ADJ
easat-9705	297	23	-	-	ADJ
easat-9705	297	24	theoretical	theoretical	ADJ
easat-9705	297	25	understanding	understanding	NOUN
easat-9705	297	26	of	of	ADP
easat-9705	297	27	how	how	SCONJ
easat-9705	297	28	consumers	consumer	NOUN
easat-9705	297	29	perceive	perceive	VERB
easat-9705	297	30	,	,	PUNCT
easat-9705	297	31	emotionally	emotionally	ADV
easat-9705	297	32	respond	respond	VERB
easat-9705	297	33	to	to	ADP
easat-9705	297	34	,	,	PUNCT
easat-9705	297	35	and	and	CCONJ
easat-9705	297	36	act	act	VERB
easat-9705	297	37	upon	upon	SCONJ
easat-9705	297	38	influencer	influencer	NOUN
easat-9705	297	39	content	content	NOUN
easat-9705	297	40	.	.	PUNCT
easat-9705	298	1	the	the	DET
easat-9705	298	2	results	result	NOUN
easat-9705	298	3	highlight	highlight	VERB
easat-9705	298	4	that	that	PRON
easat-9705	298	5	:	:	PUNCT
easat-9705	298	6	social	social	ADJ
easat-9705	298	7	identity	identity	NOUN
easat-9705	298	8	emerged	emerge	VERB
easat-9705	298	9	as	as	ADP
easat-9705	298	10	the	the	DET
easat-9705	298	11	strongest	strong	ADJ
easat-9705	298	12	predictor	predictor	NOUN
easat-9705	298	13	,	,	PUNCT
easat-9705	298	14	demonstrating	demonstrate	VERB
easat-9705	298	15	that	that	SCONJ
easat-9705	298	16	consumers	consumer	NOUN
easat-9705	298	17	are	be	AUX
easat-9705	298	18	more	more	ADV
easat-9705	298	19	likely	likely	ADJ
easat-9705	298	20	to	to	PART
easat-9705	298	21	respond	respond	VERB
easat-9705	298	22	positively	positively	ADV
easat-9705	298	23	to	to	ADP
easat-9705	298	24	influencers	influencer	NOUN
easat-9705	298	25	with	with	ADP
easat-9705	298	26	whom	whom	PRON
easat-9705	298	27	they	they	PRON
easat-9705	298	28	share	share	VERB
easat-9705	298	29	values	value	NOUN
easat-9705	298	30	,	,	PUNCT
easat-9705	298	31	lifestyle	lifestyle	NOUN
easat-9705	298	32	,	,	PUNCT
easat-9705	298	33	or	or	CCONJ
easat-9705	298	34	group	group	NOUN
easat-9705	298	35	affiliation	affiliation	NOUN
easat-9705	298	36	.	.	PUNCT
easat-9705	299	1	influencer	influencer	NOUN
easat-9705	299	2	credibility	credibility	NOUN
easat-9705	299	3	and	and	CCONJ
easat-9705	299	4	alignment	alignment	NOUN
easat-9705	299	5	with	with	ADP
easat-9705	299	6	personal	personal	ADJ
easat-9705	299	7	values	value	NOUN
easat-9705	299	8	are	be	AUX
easat-9705	299	9	critical	critical	ADJ
easat-9705	299	10	in	in	ADP
easat-9705	299	11	reducing	reduce	VERB
easat-9705	299	12	psychological	psychological	ADJ
easat-9705	299	13	dissonance	dissonance	NOUN
easat-9705	299	14	,	,	PUNCT
easat-9705	299	15	enhancing	enhance	VERB
easat-9705	299	16	consumer	consumer	NOUN
easat-9705	299	17	confidence	confidence	NOUN
easat-9705	299	18	in	in	ADP
easat-9705	299	19	decision	decision	NOUN
easat-9705	299	20	-	-	PUNCT
easat-9705	299	21	making	making	NOUN
easat-9705	299	22	.	.	PUNCT
easat-9705	300	1	information	information	NOUN
easat-9705	300	2	processing	processing	NOUN
easat-9705	300	3	,	,	PUNCT
easat-9705	300	4	particularly	particularly	ADV
easat-9705	300	5	through	through	ADP
easat-9705	300	6	peripheral	peripheral	ADJ
easat-9705	300	7	cues	cue	NOUN
easat-9705	300	8	such	such	ADJ
easat-9705	300	9	as	as	ADP
easat-9705	300	10	visual	visual	ADJ
easat-9705	300	11	content	content	NOUN
easat-9705	300	12	and	and	CCONJ
easat-9705	300	13	emotional	emotional	ADJ
easat-9705	300	14	appeals	appeal	NOUN
easat-9705	300	15	,	,	PUNCT
easat-9705	300	16	was	be	AUX
easat-9705	300	17	found	find	VERB
easat-9705	300	18	to	to	PART
easat-9705	300	19	have	have	VERB
easat-9705	300	20	a	a	DET
easat-9705	300	21	statistically	statistically	ADV
easat-9705	300	22	significant	significant	ADJ
easat-9705	300	23	,	,	PUNCT
easat-9705	300	24	though	though	SCONJ
easat-9705	300	25	less	less	ADV
easat-9705	300	26	dominant	dominant	ADJ
easat-9705	300	27	,	,	PUNCT
easat-9705	300	28	role	role	NOUN
easat-9705	300	29	.	.	PUNCT
easat-9705	301	1	this	this	PRON
easat-9705	301	2	suggests	suggest	VERB
easat-9705	301	3	that	that	SCONJ
easat-9705	301	4	persuasion	persuasion	NOUN
easat-9705	301	5	is	be	AUX
easat-9705	301	6	primarily	primarily	ADV
easat-9705	301	7	driven	drive	VERB
easat-9705	301	8	by	by	ADP
easat-9705	301	9	emotional	emotional	ADJ
easat-9705	301	10	resonance	resonance	NOUN
easat-9705	301	11	and	and	CCONJ
easat-9705	301	12	visual	visual	ADJ
easat-9705	301	13	impact	impact	NOUN
easat-9705	301	14	rather	rather	ADV
easat-9705	301	15	than	than	ADP
easat-9705	301	16	logical	logical	ADJ
easat-9705	301	17	argumentation	argumentation	NOUN
easat-9705	301	18	alone	alone	ADV
easat-9705	301	19	.	.	PUNCT
easat-9705	302	1	the	the	DET
easat-9705	302	2	acceptance	acceptance	NOUN
easat-9705	302	3	of	of	ADP
easat-9705	302	4	all	all	DET
easat-9705	302	5	five	five	NUM
easat-9705	302	6	hypotheses	hypothesis	NOUN
easat-9705	302	7	validates	validate	VERB
easat-9705	302	8	the	the	DET
easat-9705	302	9	relevance	relevance	NOUN
easat-9705	302	10	of	of	ADP
easat-9705	302	11	this	this	DET
easat-9705	302	12	framework	framework	NOUN
easat-9705	302	13	and	and	CCONJ
easat-9705	302	14	supports	support	VERB
easat-9705	302	15	a	a	DET
easat-9705	302	16	more	more	ADV
easat-9705	302	17	integrated	integrated	ADJ
easat-9705	302	18	view	view	NOUN
easat-9705	302	19	of	of	ADP
easat-9705	302	20	consumer	consumer	NOUN
easat-9705	302	21	behavior	behavior	NOUN
easat-9705	302	22	,	,	PUNCT
easat-9705	302	23	where	where	SCONJ
easat-9705	302	24	emotional	emotional	ADJ
easat-9705	302	25	,	,	PUNCT
easat-9705	302	26	cognitive	cognitive	ADJ
easat-9705	302	27	,	,	PUNCT
easat-9705	302	28	and	and	CCONJ
easat-9705	302	29	social	social	ADJ
easat-9705	302	30	mechanisms	mechanism	NOUN
easat-9705	302	31	interact	interact	VERB
easat-9705	302	32	.	.	PUNCT
easat-9705	303	1	8	8	X
easat-9705	303	2	.	.	PUNCT
easat-9705	303	3	recommendations	recommendation	NOUN
easat-9705	303	4	based	base	VERB
easat-9705	303	5	on	on	ADP
easat-9705	303	6	the	the	DET
easat-9705	303	7	study	study	NOUN
easat-9705	303	8	findings	finding	NOUN
easat-9705	303	9	,	,	PUNCT
easat-9705	303	10	several	several	ADJ
easat-9705	303	11	practical	practical	ADJ
easat-9705	303	12	and	and	CCONJ
easat-9705	303	13	academic	academic	ADJ
easat-9705	303	14	recommendations	recommendation	NOUN
easat-9705	303	15	can	can	AUX
easat-9705	303	16	be	be	AUX
easat-9705	303	17	drawn	draw	VERB
easat-9705	303	18	:	:	PUNCT
easat-9705	303	19	8.1	8.1	NUM
easat-9705	303	20	.	.	PUNCT
easat-9705	304	1	for	for	ADP
easat-9705	304	2	practitioners	practitioner	NOUN
easat-9705	304	3	and	and	CCONJ
easat-9705	304	4	marketers	marketer	NOUN
easat-9705	304	5	prioritize	prioritize	VERB
easat-9705	304	6	authenticity	authenticity	NOUN
easat-9705	304	7	and	and	CCONJ
easat-9705	304	8	credibility	credibility	NOUN
easat-9705	304	9	in	in	ADP
easat-9705	304	10	influencer	influencer	NOUN
easat-9705	304	11	selection	selection	NOUN
easat-9705	304	12	.	.	PUNCT
easat-9705	305	1	consumers	consumer	NOUN
easat-9705	305	2	are	be	AUX
easat-9705	305	3	susceptible	susceptible	ADJ
easat-9705	305	4	to	to	ADP
easat-9705	305	5	perceived	perceive	VERB
easat-9705	305	6	dissonance	dissonance	NOUN
easat-9705	305	7	or	or	CCONJ
easat-9705	305	8	insincerity	insincerity	NOUN
easat-9705	305	9	in	in	ADP
easat-9705	305	10	influencer	influencer	NOUN
easat-9705	305	11	messaging	messaging	NOUN
easat-9705	305	12	.	.	PUNCT
easat-9705	306	1	leverage	leverage	NOUN
easat-9705	306	2	social	social	ADJ
easat-9705	306	3	identity	identity	NOUN
easat-9705	306	4	dynamics	dynamic	NOUN
easat-9705	306	5	by	by	ADP
easat-9705	306	6	partnering	partner	VERB
easat-9705	306	7	with	with	ADP
easat-9705	306	8	influencers	influencer	NOUN
easat-9705	306	9	who	who	PRON
easat-9705	306	10	reflect	reflect	VERB
easat-9705	306	11	the	the	DET
easat-9705	306	12	values	value	NOUN
easat-9705	306	13	,	,	PUNCT
easat-9705	306	14	language	language	NOUN
easat-9705	306	15	,	,	PUNCT
easat-9705	306	16	and	and	CCONJ
easat-9705	306	17	lifestyles	lifestyle	NOUN
easat-9705	306	18	of	of	ADP
easat-9705	306	19	target	target	NOUN
easat-9705	306	20	gcc	gcc	NOUN
easat-9705	306	21	audiences	audience	NOUN
easat-9705	306	22	.	.	PUNCT
easat-9705	307	1	personal	personal	ADJ
easat-9705	307	2	resemblance	resemblance	NOUN
easat-9705	307	3	and	and	CCONJ
easat-9705	307	4	value	value	NOUN
easat-9705	307	5	alignment	alignment	NOUN
easat-9705	307	6	enhance	enhance	VERB
easat-9705	307	7	emotional	emotional	ADJ
easat-9705	307	8	bonding	bonding	NOUN
easat-9705	307	9	.	.	PUNCT
easat-9705	308	1	use	use	NOUN
easat-9705	308	2	emotionally	emotionally	ADV
easat-9705	308	3	engaging	engaging	ADJ
easat-9705	308	4	and	and	CCONJ
easat-9705	308	5	visually	visually	ADV
easat-9705	308	6	compelling	compelling	ADJ
easat-9705	308	7	content	content	NOUN
easat-9705	308	8	to	to	PART
easat-9705	308	9	capitalize	capitalize	VERB
easat-9705	308	10	on	on	ADP
easat-9705	308	11	the	the	DET
easat-9705	308	12	peripheral	peripheral	ADJ
easat-9705	308	13	processing	processing	NOUN
easat-9705	308	14	route	route	NOUN
easat-9705	308	15	,	,	PUNCT
easat-9705	308	16	which	which	PRON
easat-9705	308	17	is	be	AUX
easat-9705	308	18	particularly	particularly	ADV
easat-9705	308	19	important	important	ADJ
easat-9705	308	20	for	for	ADP
easat-9705	308	21	platforms	platform	NOUN
easat-9705	308	22	like	like	ADP
easat-9705	308	23	instagram	instagram	PROPN
easat-9705	308	24	,	,	PUNCT
easat-9705	308	25	tiktok	tiktok	NOUN
easat-9705	308	26	,	,	PUNCT
easat-9705	308	27	and	and	CCONJ
easat-9705	308	28	snapchat	snapchat	PROPN
easat-9705	308	29	.	.	PUNCT
easat-9705	308	30	foster	foster	PROPN
easat-9705	308	31	community	community	NOUN
easat-9705	308	32	and	and	CCONJ
easat-9705	308	33	inclusion	inclusion	NOUN
easat-9705	308	34	,	,	PUNCT
easat-9705	308	35	not	not	PART
easat-9705	308	36	just	just	ADV
easat-9705	308	37	promotion	promotion	NOUN
easat-9705	308	38	.	.	PUNCT
easat-9705	309	1	building	build	VERB
easat-9705	309	2	a	a	DET
easat-9705	309	3	digital	digital	ADJ
easat-9705	309	4	"	"	PUNCT
easat-9705	309	5	brand	brand	NOUN
easat-9705	309	6	tribe	tribe	NOUN
easat-9705	309	7	"	"	PUNCT
easat-9705	309	8	around	around	ADP
easat-9705	309	9	influencers	influencer	NOUN
easat-9705	309	10	encourages	encourage	VERB
easat-9705	309	11	long	long	ADJ
easat-9705	309	12	-	-	PUNCT
easat-9705	309	13	term	term	NOUN
easat-9705	309	14	brand	brand	NOUN
easat-9705	309	15	loyalty	loyalty	NOUN
easat-9705	309	16	.	.	PUNCT
easat-9705	310	1	1759	1759	NUM
easat-9705	310	2	edelweiss	edelweiss	PROPN
easat-9705	310	3	applied	apply	VERB
easat-9705	310	4	science	science	NOUN
easat-9705	310	5	and	and	CCONJ
easat-9705	310	6	technology	technology	NOUN
easat-9705	310	7	issn	issn	PROPN
easat-9705	310	8	:	:	PUNCT
easat-9705	310	9	2576	2576	NUM
easat-9705	310	10	-	-	SYM
easat-9705	310	11	8484	8484	NUM
easat-9705	310	12	vol	vol	NOUN
easat-9705	310	13	.	.	PROPN
easat-9705	311	1	9	9	NUM
easat-9705	311	2	,	,	PUNCT
easat-9705	311	3	no	no	INTJ
easat-9705	311	4	.	.	NOUN
easat-9705	311	5	8	8	NUM
easat-9705	311	6	:	:	SYM
easat-9705	311	7	1743	1743	NUM
easat-9705	311	8	-	-	SYM
easat-9705	311	9	1761	1761	NUM
easat-9705	311	10	,	,	PUNCT
easat-9705	311	11	2025	2025	NUM
easat-9705	311	12	doi	doi	NOUN
easat-9705	311	13	:	:	PUNCT
easat-9705	311	14	10.55214/2576	10.55214/2576	NUM
easat-9705	311	15	-	-	PUNCT
easat-9705	311	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	311	17	©	©	PROPN
easat-9705	311	18	2025	2025	NUM
easat-9705	311	19	by	by	ADP
easat-9705	311	20	the	the	DET
easat-9705	311	21	author	author	NOUN
easat-9705	311	22	;	;	PUNCT
easat-9705	311	23	licensee	licensee	PROPN
easat-9705	311	24	learning	learning	NOUN
easat-9705	311	25	gate	gate	NOUN
easat-9705	311	26	8.2	8.2	NUM
easat-9705	311	27	.	.	PUNCT
easat-9705	312	1	for	for	ADP
easat-9705	312	2	startups	startup	NOUN
easat-9705	312	3	•	•	NOUN
easat-9705	312	4	startups	startup	NOUN
easat-9705	312	5	with	with	ADP
easat-9705	312	6	limited	limited	ADJ
easat-9705	312	7	budgets	budget	NOUN
easat-9705	312	8	can	can	AUX
easat-9705	312	9	benefit	benefit	VERB
easat-9705	312	10	more	more	ADV
easat-9705	312	11	from	from	ADP
easat-9705	312	12	micro	micro	NOUN
easat-9705	312	13	-	-	NOUN
easat-9705	312	14	influencers	influencer	NOUN
easat-9705	312	15	with	with	ADP
easat-9705	312	16	highly	highly	ADV
easat-9705	312	17	engaged	engaged	ADJ
easat-9705	312	18	and	and	CCONJ
easat-9705	312	19	trust	trust	NOUN
easat-9705	312	20	-	-	PUNCT
easat-9705	312	21	based	base	VERB
easat-9705	312	22	followings	following	NOUN
easat-9705	312	23	in	in	ADP
easat-9705	312	24	niche	niche	NOUN
easat-9705	312	25	sectors	sector	NOUN
easat-9705	312	26	.	.	PUNCT
easat-9705	313	1	•	•	NUM
easat-9705	313	2	invest	invest	VERB
easat-9705	313	3	in	in	ADP
easat-9705	313	4	co	co	ADJ
easat-9705	313	5	-	-	ADJ
easat-9705	313	6	created	create	VERB
easat-9705	313	7	content	content	NOUN
easat-9705	313	8	with	with	ADP
easat-9705	313	9	influencers	influencer	NOUN
easat-9705	313	10	,	,	PUNCT
easat-9705	313	11	allowing	allow	VERB
easat-9705	313	12	more	more	ADJ
easat-9705	313	13	authenticity	authenticity	NOUN
easat-9705	313	14	and	and	CCONJ
easat-9705	313	15	mutual	mutual	ADJ
easat-9705	313	16	value	value	NOUN
easat-9705	313	17	to	to	PART
easat-9705	313	18	emerge	emerge	VERB
easat-9705	313	19	organically	organically	ADV
easat-9705	313	20	.	.	PUNCT
easat-9705	314	1	•	•	NUM
easat-9705	314	2	measure	measure	NOUN
easat-9705	314	3	engagement	engagement	NOUN
easat-9705	314	4	beyond	beyond	ADP
easat-9705	314	5	likes	like	NOUN
easat-9705	314	6	—	—	PUNCT
easat-9705	314	7	monitor	monitor	VERB
easat-9705	314	8	emotional	emotional	ADJ
easat-9705	314	9	reactions	reaction	NOUN
easat-9705	314	10	,	,	PUNCT
easat-9705	314	11	shares	share	NOUN
easat-9705	314	12	,	,	PUNCT
easat-9705	314	13	and	and	CCONJ
easat-9705	314	14	comments	comment	NOUN
easat-9705	314	15	to	to	PART
easat-9705	314	16	assess	assess	VERB
easat-9705	314	17	actual	actual	ADJ
easat-9705	314	18	influence	influence	NOUN
easat-9705	314	19	on	on	ADP
easat-9705	314	20	behavior	behavior	NOUN
easat-9705	314	21	.	.	PUNCT
easat-9705	315	1	8.3	8.3	NUM
easat-9705	315	2	.	.	X
easat-9705	316	1	for	for	ADP
easat-9705	316	2	academic	academic	ADJ
easat-9705	316	3	and	and	CCONJ
easat-9705	316	4	future	future	ADJ
easat-9705	316	5	research	research	NOUN
easat-9705	316	6	•	•	NOUN
easat-9705	316	7	future	future	ADJ
easat-9705	316	8	studies	study	NOUN
easat-9705	316	9	could	could	AUX
easat-9705	316	10	explore	explore	VERB
easat-9705	316	11	cross	cross	ADJ
easat-9705	316	12	-	-	ADJ
easat-9705	316	13	platform	platform	ADJ
easat-9705	316	14	behavior	behavior	NOUN
easat-9705	316	15	or	or	CCONJ
easat-9705	316	16	compare	compare	VERB
easat-9705	316	17	different	different	ADJ
easat-9705	316	18	influencer	influencer	NOUN
easat-9705	316	19	types	type	NOUN
easat-9705	316	20	(	(	PUNCT
easat-9705	316	21	e.g.	e.g.	ADV
easat-9705	316	22	,	,	PUNCT
easat-9705	316	23	celebrities	celebrity	NOUN
easat-9705	316	24	vs.	vs.	ADP
easat-9705	316	25	micro	micro	NOUN
easat-9705	316	26	-	-	NOUN
easat-9705	316	27	influencers	influencer	NOUN
easat-9705	316	28	)	)	PUNCT
easat-9705	316	29	.	.	PUNCT
easat-9705	317	1	•	•	NUM
easat-9705	317	2	a	a	DET
easat-9705	317	3	longitudinal	longitudinal	ADJ
easat-9705	317	4	approach	approach	NOUN
easat-9705	317	5	may	may	AUX
easat-9705	317	6	help	help	VERB
easat-9705	317	7	measure	measure	VERB
easat-9705	317	8	the	the	DET
easat-9705	317	9	long	long	ADJ
easat-9705	317	10	-	-	PUNCT
easat-9705	317	11	term	term	NOUN
easat-9705	317	12	effects	effect	NOUN
easat-9705	317	13	of	of	ADP
easat-9705	317	14	influencer	influencer	NOUN
easat-9705	317	15	credibility	credibility	NOUN
easat-9705	317	16	on	on	ADP
easat-9705	317	17	brand	brand	NOUN
easat-9705	317	18	loyalty	loyalty	NOUN
easat-9705	317	19	.	.	PUNCT
easat-9705	318	1	•	•	NUM
easat-9705	318	2	qualitative	qualitative	ADJ
easat-9705	318	3	follow	follow	NOUN
easat-9705	318	4	-	-	PUNCT
easat-9705	318	5	up	up	ADP
easat-9705	318	6	interviews	interview	NOUN
easat-9705	318	7	could	could	AUX
easat-9705	318	8	offer	offer	VERB
easat-9705	318	9	more	more	ADV
easat-9705	318	10	profound	profound	ADJ
easat-9705	318	11	insight	insight	NOUN
easat-9705	318	12	into	into	ADP
easat-9705	318	13	the	the	DET
easat-9705	318	14	emotional	emotional	ADJ
easat-9705	318	15	and	and	CCONJ
easat-9705	318	16	cognitive	cognitive	ADJ
easat-9705	318	17	triggers	trigger	NOUN
easat-9705	318	18	behind	behind	ADP
easat-9705	318	19	consumer	consumer	NOUN
easat-9705	318	20	responses	response	NOUN
easat-9705	318	21	in	in	ADP
easat-9705	318	22	this	this	DET
easat-9705	318	23	context	context	NOUN
easat-9705	318	24	.	.	PUNCT
easat-9705	319	1	funding	funding	NOUN
easat-9705	319	2	:	:	PUNCT
easat-9705	319	3	this	this	DET
easat-9705	319	4	research	research	NOUN
easat-9705	319	5	was	be	AUX
easat-9705	319	6	carried	carry	VERB
easat-9705	319	7	out	out	ADP
easat-9705	319	8	without	without	ADP
easat-9705	319	9	the	the	DET
easat-9705	319	10	support	support	NOUN
easat-9705	319	11	of	of	ADP
easat-9705	319	12	any	any	DET
easat-9705	319	13	external	external	ADJ
easat-9705	319	14	funding	funding	NOUN
easat-9705	319	15	.	.	PUNCT
easat-9705	320	1	all	all	DET
easat-9705	320	2	resources	resource	NOUN
easat-9705	320	3	used	use	VERB
easat-9705	320	4	in	in	ADP
easat-9705	320	5	the	the	DET
easat-9705	320	6	study	study	NOUN
easat-9705	320	7	were	be	AUX
easat-9705	320	8	provided	provide	VERB
easat-9705	320	9	independently	independently	ADV
easat-9705	320	10	by	by	ADP
easat-9705	320	11	the	the	DET
easat-9705	320	12	author	author	NOUN
easat-9705	320	13	.	.	PUNCT
easat-9705	321	1	the	the	DET
easat-9705	321	2	absence	absence	NOUN
easat-9705	321	3	of	of	ADP
easat-9705	321	4	funding	funding	NOUN
easat-9705	321	5	ensures	ensure	VERB
easat-9705	321	6	that	that	SCONJ
easat-9705	321	7	the	the	DET
easat-9705	321	8	findings	finding	NOUN
easat-9705	321	9	and	and	CCONJ
easat-9705	321	10	interpretations	interpretation	NOUN
easat-9705	321	11	are	be	AUX
easat-9705	321	12	free	free	ADJ
easat-9705	321	13	from	from	ADP
easat-9705	321	14	potential	potential	ADJ
easat-9705	321	15	financial	financial	ADJ
easat-9705	321	16	bias	bias	NOUN
easat-9705	321	17	or	or	CCONJ
easat-9705	321	18	external	external	ADJ
easat-9705	321	19	influence	influence	NOUN
easat-9705	321	20	.	.	PUNCT
easat-9705	322	1	institutional	institutional	ADJ
easat-9705	322	2	review	review	PROPN
easat-9705	322	3	board	board	NOUN
easat-9705	322	4	(	(	PUNCT
easat-9705	322	5	irb	irb	PROPN
easat-9705	322	6	)	)	PUNCT
easat-9705	322	7	statement	statement	NOUN
easat-9705	322	8	:	:	PUNCT
easat-9705	322	9	this	this	DET
easat-9705	322	10	study	study	NOUN
easat-9705	322	11	was	be	AUX
easat-9705	322	12	approved	approve	VERB
easat-9705	322	13	by	by	ADP
easat-9705	322	14	the	the	DET
easat-9705	322	15	institutional	institutional	ADJ
easat-9705	322	16	review	review	PROPN
easat-9705	322	17	board	board	NOUN
easat-9705	322	18	of	of	ADP
easat-9705	322	19	the	the	DET
easat-9705	322	20	university	university	PROPN
easat-9705	322	21	of	of	ADP
easat-9705	322	22	tabuk	tabuk	PROPN
easat-9705	322	23	,	,	PUNCT
easat-9705	322	24	saudi	saudi	PROPN
easat-9705	322	25	arabia	arabia	PROPN
easat-9705	322	26	.	.	PUNCT
easat-9705	323	1	all	all	DET
easat-9705	323	2	procedures	procedure	NOUN
easat-9705	323	3	involving	involve	VERB
easat-9705	323	4	human	human	ADJ
easat-9705	323	5	participants	participant	NOUN
easat-9705	323	6	adhered	adhere	VERB
easat-9705	323	7	to	to	ADP
easat-9705	323	8	the	the	DET
easat-9705	323	9	ethical	ethical	ADJ
easat-9705	323	10	standards	standard	NOUN
easat-9705	323	11	outlined	outline	VERB
easat-9705	323	12	in	in	ADP
easat-9705	323	13	the	the	DET
easat-9705	323	14	declaration	declaration	NOUN
easat-9705	323	15	of	of	ADP
easat-9705	323	16	helsinki	helsinki	PROPN
easat-9705	323	17	.	.	PUNCT
easat-9705	324	1	informed	inform	VERB
easat-9705	324	2	consent	consent	NOUN
easat-9705	324	3	was	be	AUX
easat-9705	324	4	obtained	obtain	VERB
easat-9705	324	5	from	from	ADP
easat-9705	324	6	all	all	DET
easat-9705	324	7	participants	participant	NOUN
easat-9705	324	8	after	after	ADP
easat-9705	324	9	being	be	AUX
easat-9705	324	10	briefed	brief	VERB
easat-9705	324	11	on	on	ADP
easat-9705	324	12	the	the	DET
easat-9705	324	13	research	research	NOUN
easat-9705	324	14	objectives	objective	NOUN
easat-9705	324	15	,	,	PUNCT
easat-9705	324	16	their	their	PRON
easat-9705	324	17	rights	right	NOUN
easat-9705	324	18	,	,	PUNCT
easat-9705	324	19	and	and	CCONJ
easat-9705	324	20	the	the	DET
easat-9705	324	21	confidentiality	confidentiality	NOUN
easat-9705	324	22	of	of	ADP
easat-9705	324	23	their	their	PRON
easat-9705	324	24	responses	response	NOUN
easat-9705	324	25	.	.	PUNCT
easat-9705	325	1	participation	participation	NOUN
easat-9705	325	2	was	be	AUX
easat-9705	325	3	entirely	entirely	ADV
easat-9705	325	4	voluntary	voluntary	ADJ
easat-9705	325	5	,	,	PUNCT
easat-9705	325	6	and	and	CCONJ
easat-9705	325	7	no	no	DET
easat-9705	325	8	personal	personal	ADJ
easat-9705	325	9	identifying	identify	VERB
easat-9705	325	10	information	information	NOUN
easat-9705	325	11	was	be	AUX
easat-9705	325	12	collected	collect	VERB
easat-9705	325	13	.	.	PUNCT
easat-9705	326	1	transparency	transparency	NOUN
easat-9705	326	2	:	:	PUNCT
easat-9705	326	3	the	the	DET
easat-9705	326	4	author	author	NOUN
easat-9705	326	5	confirms	confirm	VERB
easat-9705	326	6	that	that	SCONJ
easat-9705	326	7	the	the	DET
easat-9705	326	8	manuscript	manuscript	NOUN
easat-9705	326	9	is	be	AUX
easat-9705	326	10	an	an	DET
easat-9705	326	11	honest	honest	ADJ
easat-9705	326	12	,	,	PUNCT
easat-9705	326	13	accurate	accurate	ADJ
easat-9705	326	14	,	,	PUNCT
easat-9705	326	15	and	and	CCONJ
easat-9705	326	16	transparent	transparent	ADJ
easat-9705	326	17	account	account	NOUN
easat-9705	326	18	of	of	ADP
easat-9705	326	19	the	the	DET
easat-9705	326	20	study	study	NOUN
easat-9705	326	21	;	;	PUNCT
easat-9705	326	22	that	that	SCONJ
easat-9705	326	23	no	no	DET
easat-9705	326	24	vital	vital	ADJ
easat-9705	326	25	features	feature	NOUN
easat-9705	326	26	of	of	ADP
easat-9705	326	27	the	the	DET
easat-9705	326	28	study	study	NOUN
easat-9705	326	29	have	have	AUX
easat-9705	326	30	been	be	AUX
easat-9705	326	31	omitted	omit	VERB
easat-9705	326	32	;	;	PUNCT
easat-9705	326	33	and	and	CCONJ
easat-9705	326	34	that	that	SCONJ
easat-9705	326	35	any	any	DET
easat-9705	326	36	discrepancies	discrepancy	NOUN
easat-9705	326	37	from	from	ADP
easat-9705	326	38	the	the	DET
easat-9705	326	39	study	study	NOUN
easat-9705	326	40	as	as	SCONJ
easat-9705	326	41	planned	plan	VERB
easat-9705	326	42	have	have	AUX
easat-9705	326	43	been	be	AUX
easat-9705	326	44	explained	explain	VERB
easat-9705	326	45	.	.	PUNCT
easat-9705	327	1	this	this	DET
easat-9705	327	2	study	study	NOUN
easat-9705	327	3	followed	follow	VERB
easat-9705	327	4	all	all	DET
easat-9705	327	5	ethical	ethical	ADJ
easat-9705	327	6	practices	practice	NOUN
easat-9705	327	7	during	during	ADP
easat-9705	327	8	writing	writing	NOUN
easat-9705	327	9	.	.	PUNCT
easat-9705	328	1	copyright	copyright	NOUN
easat-9705	328	2	:	:	PUNCT
easat-9705	328	3	©	©	PROPN
easat-9705	328	4	2025	2025	NUM
easat-9705	328	5	by	by	ADP
easat-9705	328	6	the	the	DET
easat-9705	328	7	author	author	NOUN
easat-9705	328	8	.	.	PUNCT
easat-9705	329	1	this	this	DET
easat-9705	329	2	open	open	ADJ
easat-9705	329	3	-	-	PUNCT
easat-9705	329	4	access	access	NOUN
easat-9705	329	5	article	article	NOUN
easat-9705	329	6	is	be	AUX
easat-9705	329	7	distributed	distribute	VERB
easat-9705	329	8	under	under	ADP
easat-9705	329	9	the	the	DET
easat-9705	329	10	terms	term	NOUN
easat-9705	329	11	and	and	CCONJ
easat-9705	329	12	conditions	condition	NOUN
easat-9705	329	13	of	of	ADP
easat-9705	329	14	the	the	DET
easat-9705	329	15	creative	creative	ADJ
easat-9705	329	16	commons	common	NOUN
easat-9705	329	17	attribution	attribution	NOUN
easat-9705	329	18	(	(	PUNCT
easat-9705	329	19	cc	cc	NOUN
easat-9705	329	20	by	by	ADP
easat-9705	329	21	)	)	PUNCT
easat-9705	329	22	license	license	NOUN
easat-9705	329	23	(	(	PUNCT
easat-9705	329	24	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-9705	329	25	)	)	PUNCT
easat-9705	329	26	.	.	PUNCT
easat-9705	330	1	references	reference	NOUN
easat-9705	330	2	[	[	X
easat-9705	330	3	1	1	X
easat-9705	330	4	]	]	PUNCT
easat-9705	330	5	s.	s.	PROPN
easat-9705	330	6	menon	menon	PROPN
easat-9705	330	7	and	and	CCONJ
easat-9705	330	8	a.	a.	PROPN
easat-9705	330	9	george	george	PROPN
easat-9705	330	10	,	,	PUNCT
easat-9705	330	11	"	"	PUNCT
easat-9705	330	12	social	social	ADJ
easat-9705	330	13	media	media	NOUN
easat-9705	330	14	usage	usage	NOUN
easat-9705	330	15	and	and	CCONJ
easat-9705	330	16	its	its	PRON
easat-9705	330	17	impact	impact	NOUN
easat-9705	330	18	on	on	ADP
easat-9705	330	19	influencer	influencer	NOUN
easat-9705	330	20	marketing	marketing	NOUN
easat-9705	330	21	in	in	ADP
easat-9705	330	22	the	the	DET
easat-9705	330	23	gcc	gcc	NOUN
easat-9705	330	24	region	region	NOUN
easat-9705	330	25	,	,	PUNCT
easat-9705	330	26	"	"	PUNCT
easat-9705	330	27	journal	journal	NOUN
easat-9705	330	28	of	of	ADP
easat-9705	330	29	digital	digital	ADJ
easat-9705	330	30	marketing	marketing	NOUN
easat-9705	330	31	,	,	PUNCT
easat-9705	330	32	vol	vol	NOUN
easat-9705	330	33	.	.	PROPN
easat-9705	330	34	5	5	NUM
easat-9705	330	35	,	,	PUNCT
easat-9705	330	36	no	no	INTJ
easat-9705	330	37	.	.	NOUN
easat-9705	330	38	3	3	NUM
easat-9705	330	39	,	,	PUNCT
easat-9705	330	40	pp	pp	ADJ
easat-9705	330	41	.	.	PUNCT
easat-9705	331	1	188	188	NUM
easat-9705	331	2	-	-	SYM
easat-9705	331	3	202	202	NUM
easat-9705	331	4	,	,	PUNCT
easat-9705	331	5	2020	2020	NUM
easat-9705	331	6	.	.	PUNCT
easat-9705	332	1	[	[	X
easat-9705	332	2	2	2	NUM
easat-9705	332	3	]	]	X
easat-9705	332	4	datareportal	datareportal	NOUN
easat-9705	332	5	,	,	PUNCT
easat-9705	332	6	"	"	PUNCT
easat-9705	332	7	digital	digital	ADJ
easat-9705	332	8	2023	2023	NUM
easat-9705	332	9	:	:	PUNCT
easat-9705	332	10	the	the	DET
easat-9705	332	11	gcc	gcc	NOUN
easat-9705	332	12	report	report	NOUN
easat-9705	332	13	,	,	PUNCT
easat-9705	332	14	"	"	PUNCT
easat-9705	332	15	retrieved	retrieve	VERB
easat-9705	332	16	:	:	PUNCT
easat-9705	332	17	https://datareportal.com/reports/digital-2023-gcc	https://datareportal.com/reports/digital-2023-gcc	NOUN
easat-9705	332	18	.	.	PUNCT
easat-9705	333	1	[	[	X
easat-9705	333	2	accessed	access	VERB
easat-9705	333	3	2023	2023	NUM
easat-9705	333	4	.	.	PUNCT
easat-9705	334	1	[	[	X
easat-9705	334	2	3	3	X
easat-9705	334	3	]	]	X
easat-9705	334	4	c.	c.	NOUN
easat-9705	334	5	pop	pop	PROPN
easat-9705	334	6	,	,	PUNCT
easat-9705	334	7	c.	c.	PROPN
easat-9705	334	8	constantin	constantin	PROPN
easat-9705	334	9	,	,	PUNCT
easat-9705	334	10	and	and	CCONJ
easat-9705	334	11	m.	m.	NOUN
easat-9705	334	12	dinu	dinu	PROPN
easat-9705	334	13	,	,	PUNCT
easat-9705	334	14	"	"	PUNCT
easat-9705	334	15	the	the	DET
easat-9705	334	16	impact	impact	NOUN
easat-9705	334	17	of	of	ADP
easat-9705	334	18	influencer	influencer	NOUN
easat-9705	334	19	credibility	credibility	NOUN
easat-9705	334	20	on	on	ADP
easat-9705	334	21	consumer	consumer	NOUN
easat-9705	334	22	behavior	behavior	NOUN
easat-9705	334	23	:	:	PUNCT
easat-9705	334	24	evidence	evidence	NOUN
easat-9705	334	25	from	from	ADP
easat-9705	334	26	the	the	DET
easat-9705	334	27	gcc	gcc	NOUN
easat-9705	334	28	region	region	NOUN
easat-9705	334	29	,	,	PUNCT
easat-9705	334	30	"	"	PUNCT
easat-9705	334	31	international	international	ADJ
easat-9705	334	32	journal	journal	NOUN
easat-9705	334	33	of	of	ADP
easat-9705	334	34	marketing	marketing	NOUN
easat-9705	334	35	,	,	PUNCT
easat-9705	334	36	vol	vol	NOUN
easat-9705	334	37	.	.	PROPN
easat-9705	334	38	33	33	NUM
easat-9705	334	39	,	,	PUNCT
easat-9705	334	40	no	no	INTJ
easat-9705	334	41	.	.	NOUN
easat-9705	334	42	4	4	NUM
easat-9705	334	43	,	,	PUNCT
easat-9705	334	44	pp	pp	ADJ
easat-9705	334	45	.	.	PUNCT
easat-9705	335	1	465	465	NUM
easat-9705	335	2	-	-	SYM
easat-9705	335	3	478	478	NUM
easat-9705	335	4	,	,	PUNCT
easat-9705	335	5	2020	2020	NUM
easat-9705	335	6	.	.	PUNCT
easat-9705	336	1	[	[	X
easat-9705	336	2	4	4	NUM
easat-9705	336	3	]	]	X
easat-9705	336	4	l.	l.	PROPN
easat-9705	336	5	festinger	festinger	PROPN
easat-9705	336	6	,	,	PUNCT
easat-9705	336	7	a	a	DET
easat-9705	336	8	theory	theory	NOUN
easat-9705	336	9	of	of	ADP
easat-9705	336	10	cognitive	cognitive	ADJ
easat-9705	336	11	dissonance	dissonance	NOUN
easat-9705	336	12	.	.	PUNCT
easat-9705	337	1	usa	usa	PROPN
easat-9705	337	2	:	:	PUNCT
easat-9705	337	3	stanford	stanford	PROPN
easat-9705	337	4	university	university	PROPN
easat-9705	337	5	press	press	NOUN
easat-9705	337	6	,	,	PUNCT
easat-9705	337	7	1957	1957	NUM
easat-9705	337	8	.	.	PUNCT
easat-9705	338	1	[	[	X
easat-9705	338	2	5	5	NUM
easat-9705	338	3	]	]	PUNCT
easat-9705	338	4	x.	x.	PROPN
easat-9705	338	5	chen	chen	PROPN
easat-9705	338	6	,	,	PUNCT
easat-9705	338	7	j.	j.	PROPN
easat-9705	338	8	wang	wang	PROPN
easat-9705	338	9	,	,	PUNCT
easat-9705	338	10	and	and	CCONJ
easat-9705	338	11	j.	j.	PROPN
easat-9705	338	12	li	li	PROPN
easat-9705	338	13	,	,	PUNCT
easat-9705	338	14	"	"	PUNCT
easat-9705	338	15	understanding	understand	VERB
easat-9705	338	16	consumer	consumer	NOUN
easat-9705	338	17	behavior	behavior	NOUN
easat-9705	338	18	in	in	ADP
easat-9705	338	19	influencer	influencer	NOUN
easat-9705	338	20	marketing	marketing	NOUN
easat-9705	338	21	:	:	PUNCT
easat-9705	338	22	the	the	DET
easat-9705	338	23	role	role	NOUN
easat-9705	338	24	of	of	ADP
easat-9705	338	25	cognitive	cognitive	ADJ
easat-9705	338	26	dissonance	dissonance	NOUN
easat-9705	338	27	,	,	PUNCT
easat-9705	338	28	"	"	PUNCT
easat-9705	338	29	journal	journal	NOUN
easat-9705	338	30	of	of	ADP
easat-9705	338	31	marketing	marketing	NOUN
easat-9705	338	32	research	research	NOUN
easat-9705	338	33	,	,	PUNCT
easat-9705	338	34	vol	vol	NOUN
easat-9705	338	35	.	.	PROPN
easat-9705	338	36	57	57	NUM
easat-9705	338	37	,	,	PUNCT
easat-9705	338	38	no	no	INTJ
easat-9705	338	39	.	.	NOUN
easat-9705	338	40	2	2	NUM
easat-9705	338	41	,	,	PUNCT
easat-9705	338	42	pp	pp	ADJ
easat-9705	338	43	.	.	PUNCT
easat-9705	339	1	244	244	NUM
easat-9705	339	2	-	-	SYM
easat-9705	339	3	260	260	NUM
easat-9705	339	4	,	,	PUNCT
easat-9705	339	5	2020	2020	NUM
easat-9705	339	6	.	.	PUNCT
easat-9705	340	1	[	[	X
easat-9705	340	2	6	6	NUM
easat-9705	340	3	]	]	PUNCT
easat-9705	340	4	e.	e.	PROPN
easat-9705	340	5	djafarova	djafarova	PROPN
easat-9705	340	6	and	and	CCONJ
easat-9705	340	7	t.	t.	NOUN
easat-9705	340	8	bowes	bowes	NOUN
easat-9705	340	9	,	,	PUNCT
easat-9705	340	10	"	"	PUNCT
easat-9705	340	11	exploring	explore	VERB
easat-9705	340	12	the	the	DET
easat-9705	340	13	role	role	NOUN
easat-9705	340	14	of	of	ADP
easat-9705	340	15	social	social	ADJ
easat-9705	340	16	media	medium	NOUN
easat-9705	340	17	influencers	influencer	NOUN
easat-9705	340	18	in	in	ADP
easat-9705	340	19	shaping	shape	VERB
easat-9705	340	20	consumer	consumer	NOUN
easat-9705	340	21	behavior	behavior	NOUN
easat-9705	340	22	:	:	PUNCT
easat-9705	340	23	a	a	DET
easat-9705	340	24	cognitive	cognitive	ADJ
easat-9705	340	25	dissonance	dissonance	NOUN
easat-9705	340	26	perspective	perspective	NOUN
easat-9705	340	27	,	,	PUNCT
easat-9705	340	28	"	"	PUNCT
easat-9705	340	29	journal	journal	NOUN
easat-9705	340	30	of	of	ADP
easat-9705	340	31	business	business	NOUN
easat-9705	340	32	research	research	NOUN
easat-9705	340	33	,	,	PUNCT
easat-9705	340	34	vol	vol	NOUN
easat-9705	340	35	.	.	PROPN
easat-9705	340	36	135	135	NUM
easat-9705	340	37	,	,	PUNCT
easat-9705	340	38	pp	pp	ADJ
easat-9705	340	39	.	.	PUNCT
easat-9705	341	1	457	457	NUM
easat-9705	341	2	-	-	SYM
easat-9705	341	3	465	465	NUM
easat-9705	341	4	,	,	PUNCT
easat-9705	341	5	2021	2021	NUM
easat-9705	341	6	.	.	PUNCT
easat-9705	342	1	[	[	X
easat-9705	342	2	7	7	X
easat-9705	342	3	]	]	X
easat-9705	342	4	h.	h.	PROPN
easat-9705	342	5	tajfel	tajfel	PROPN
easat-9705	342	6	,	,	PUNCT
easat-9705	342	7	individuals	individual	NOUN
easat-9705	342	8	and	and	CCONJ
easat-9705	342	9	groups	group	NOUN
easat-9705	342	10	in	in	ADP
easat-9705	342	11	social	social	ADJ
easat-9705	342	12	psychology	psychology	NOUN
easat-9705	342	13	.	.	PUNCT
easat-9705	343	1	cambridge	cambridge	PROPN
easat-9705	343	2	:	:	PUNCT
easat-9705	343	3	cambridge	cambridge	PROPN
easat-9705	343	4	university	university	PROPN
easat-9705	343	5	press	press	NOUN
easat-9705	343	6	,	,	PUNCT
easat-9705	343	7	1979	1979	NUM
easat-9705	343	8	.	.	PUNCT
easat-9705	344	1	https://creativecommons.org/licenses/by/4.0/	https://creativecommons.org/licenses/by/4.0/	PROPN
easat-9705	344	2	https://datareportal.com/reports/digital-2023-gcc	https://datareportal.com/reports/digital-2023-gcc	PROPN
easat-9705	344	3	1760	1760	NUM
easat-9705	344	4	edelweiss	edelweiss	PROPN
easat-9705	344	5	applied	apply	VERB
easat-9705	344	6	science	science	NOUN
easat-9705	344	7	and	and	CCONJ
easat-9705	344	8	technology	technology	NOUN
easat-9705	344	9	issn	issn	PROPN
easat-9705	344	10	:	:	PUNCT
easat-9705	344	11	2576	2576	NUM
easat-9705	344	12	-	-	SYM
easat-9705	344	13	8484	8484	NUM
easat-9705	344	14	vol	vol	NOUN
easat-9705	344	15	.	.	PROPN
easat-9705	345	1	9	9	NUM
easat-9705	345	2	,	,	PUNCT
easat-9705	345	3	no	no	INTJ
easat-9705	345	4	.	.	NOUN
easat-9705	345	5	8	8	NUM
easat-9705	345	6	:	:	SYM
easat-9705	345	7	1743	1743	NUM
easat-9705	345	8	-	-	SYM
easat-9705	345	9	1761	1761	NUM
easat-9705	345	10	,	,	PUNCT
easat-9705	345	11	2025	2025	NUM
easat-9705	345	12	doi	doi	NOUN
easat-9705	345	13	:	:	PUNCT
easat-9705	345	14	10.55214/2576	10.55214/2576	NUM
easat-9705	345	15	-	-	PUNCT
easat-9705	345	16	8484.v9i8.9705	8484.v9i8.9705	NUM
easat-9705	345	17	©	©	PROPN
easat-9705	345	18	2025	2025	NUM
easat-9705	345	19	by	by	ADP
easat-9705	345	20	the	the	DET
easat-9705	345	21	author	author	NOUN
easat-9705	345	22	;	;	PUNCT
easat-9705	345	23	licensee	licensee	PROPN
easat-9705	345	24	learning	learning	NOUN
easat-9705	345	25	gate	gate	NOUN
easat-9705	346	1	[	[	X
easat-9705	346	2	8	8	NUM
easat-9705	346	3	]	]	X
easat-9705	346	4	w.	w.	PROPN
easat-9705	346	5	tafesse	tafesse	PROPN
easat-9705	346	6	and	and	CCONJ
easat-9705	346	7	a.	a.	NOUN
easat-9705	346	8	wien	wien	PROPN
easat-9705	346	9	,	,	PUNCT
easat-9705	346	10	"	"	PUNCT
easat-9705	346	11	social	social	ADJ
easat-9705	346	12	media	medium	NOUN
easat-9705	346	13	influencers	influencer	NOUN
easat-9705	346	14	:	:	PUNCT
easat-9705	346	15	a	a	DET
easat-9705	346	16	source	source	NOUN
easat-9705	346	17	of	of	ADP
easat-9705	346	18	consumer	consumer	NOUN
easat-9705	346	19	persuasion	persuasion	NOUN
easat-9705	346	20	and	and	CCONJ
easat-9705	346	21	engagement	engagement	NOUN
easat-9705	346	22	,	,	PUNCT
easat-9705	346	23	"	"	PUNCT
easat-9705	346	24	journal	journal	NOUN
easat-9705	346	25	of	of	ADP
easat-9705	346	26	marketing	marketing	NOUN
easat-9705	346	27	communications	communication	NOUN
easat-9705	346	28	,	,	PUNCT
easat-9705	346	29	vol	vol	NOUN
easat-9705	346	30	.	.	PROPN
easat-9705	347	1	24	24	NUM
easat-9705	347	2	,	,	PUNCT
easat-9705	347	3	no	no	INTJ
easat-9705	347	4	.	.	NOUN
easat-9705	347	5	1	1	NUM
easat-9705	347	6	,	,	PUNCT
easat-9705	347	7	pp	pp	ADJ
easat-9705	347	8	.	.	PUNCT
easat-9705	348	1	37	37	NUM
easat-9705	348	2	-	-	SYM
easat-9705	348	3	55	55	NUM
easat-9705	348	4	,	,	PUNCT
easat-9705	348	5	2018	2018	NUM
easat-9705	348	6	.	.	PUNCT
easat-9705	349	1	[	[	X
easat-9705	349	2	9	9	NUM
easat-9705	349	3	]	]	PUNCT
easat-9705	349	4	s.	s.	PROPN
easat-9705	349	5	farivar	farivar	PROPN
easat-9705	349	6	and	and	CCONJ
easat-9705	349	7	f.	f.	PROPN
easat-9705	349	8	wang	wang	PROPN
easat-9705	349	9	,	,	PUNCT
easat-9705	349	10	"	"	PUNCT
easat-9705	349	11	effective	effective	ADJ
easat-9705	349	12	influencer	influencer	NOUN
easat-9705	349	13	marketing	marketing	NOUN
easat-9705	349	14	:	:	PUNCT
easat-9705	349	15	a	a	DET
easat-9705	349	16	social	social	ADJ
easat-9705	349	17	identity	identity	NOUN
easat-9705	349	18	perspective	perspective	NOUN
easat-9705	349	19	,	,	PUNCT
easat-9705	349	20	"	"	PUNCT
easat-9705	349	21	journal	journal	NOUN
easat-9705	349	22	of	of	ADP
easat-9705	349	23	retailing	retailing	NOUN
easat-9705	349	24	and	and	CCONJ
easat-9705	349	25	consumer	consumer	NOUN
easat-9705	349	26	services	service	NOUN
easat-9705	349	27	,	,	PUNCT
easat-9705	349	28	vol	vol	NOUN
easat-9705	349	29	.	.	PROPN
easat-9705	349	30	67	67	NUM
easat-9705	349	31	,	,	PUNCT
easat-9705	349	32	p.	p.	NOUN
easat-9705	349	33	103026	103026	NUM
easat-9705	349	34	,	,	PUNCT
easat-9705	349	35	2022	2022	NUM
easat-9705	349	36	.	.	PUNCT
easat-9705	350	1	https://doi.org/10.1016/j.jretconser.2022.103026	https://doi.org/10.1016/j.jretconser.2022.103026	PROPN
easat-9705	351	1	[	[	X
easat-9705	351	2	10	10	NUM
easat-9705	351	3	]	]	X
easat-9705	351	4	h.	h.	PROPN
easat-9705	351	5	reinikainen	reinikainen	PROPN
easat-9705	351	6	,	,	PUNCT
easat-9705	351	7	t.	t.	PROPN
easat-9705	351	8	järvinen	järvinen	PROPN
easat-9705	351	9	,	,	PUNCT
easat-9705	351	10	and	and	CCONJ
easat-9705	351	11	j.	j.	PROPN
easat-9705	351	12	saari	saari	PROPN
easat-9705	351	13	,	,	PUNCT
easat-9705	351	14	"	"	PUNCT
easat-9705	351	15	the	the	DET
easat-9705	351	16	role	role	NOUN
easat-9705	351	17	of	of	ADP
easat-9705	351	18	brand	brand	NOUN
easat-9705	351	19	communities	community	NOUN
easat-9705	351	20	in	in	ADP
easat-9705	351	21	influencer	influencer	NOUN
easat-9705	351	22	marketing	marketing	NOUN
easat-9705	351	23	:	:	PUNCT
easat-9705	351	24	empowerment	empowerment	NOUN
easat-9705	351	25	,	,	PUNCT
easat-9705	351	26	loyalty	loyalty	NOUN
easat-9705	351	27	,	,	PUNCT
easat-9705	351	28	and	and	CCONJ
easat-9705	351	29	consumer	consumer	NOUN
easat-9705	351	30	commitment	commitment	NOUN
easat-9705	351	31	,	,	PUNCT
easat-9705	351	32	"	"	PUNCT
easat-9705	351	33	journal	journal	NOUN
easat-9705	351	34	of	of	ADP
easat-9705	351	35	business	business	NOUN
easat-9705	351	36	research	research	NOUN
easat-9705	351	37	,	,	PUNCT
easat-9705	351	38	vol	vol	NOUN
easat-9705	351	39	.	.	PROPN
easat-9705	351	40	113	113	NUM
easat-9705	351	41	,	,	PUNCT
easat-9705	351	42	pp	pp	ADJ
easat-9705	351	43	.	.	PUNCT
easat-9705	352	1	167	167	NUM
easat-9705	352	2	-	-	SYM
easat-9705	352	3	175	175	NUM
easat-9705	352	4	,	,	PUNCT
easat-9705	352	5	2020	2020	NUM
easat-9705	352	6	.	.	PUNCT
easat-9705	353	1	[	[	X
easat-9705	353	2	11	11	NUM
easat-9705	353	3	]	]	PUNCT
easat-9705	353	4	m.	m.	NOUN
easat-9705	353	5	bhasin	bhasin	PROPN
easat-9705	353	6	and	and	CCONJ
easat-9705	353	7	a.	a.	PROPN
easat-9705	353	8	rajesh	rajesh	PROPN
easat-9705	353	9	,	,	PUNCT
easat-9705	353	10	"	"	PUNCT
easat-9705	353	11	social	social	ADJ
easat-9705	353	12	media	medium	NOUN
easat-9705	353	13	and	and	CCONJ
easat-9705	353	14	influencer	influencer	NOUN
easat-9705	353	15	marketing	marketing	NOUN
easat-9705	353	16	:	:	PUNCT
easat-9705	353	17	the	the	DET
easat-9705	353	18	consumer	consumer	NOUN
easat-9705	353	19	journey	journey	NOUN
easat-9705	353	20	in	in	ADP
easat-9705	353	21	the	the	DET
easat-9705	353	22	digital	digital	ADJ
easat-9705	353	23	age	age	NOUN
easat-9705	353	24	,	,	PUNCT
easat-9705	353	25	"	"	PUNCT
easat-9705	353	26	journal	journal	NOUN
easat-9705	353	27	of	of	ADP
easat-9705	353	28	interactive	interactive	ADJ
easat-9705	353	29	advertising	advertising	NOUN
easat-9705	353	30	,	,	PUNCT
easat-9705	353	31	vol	vol	NOUN
easat-9705	353	32	.	.	PROPN
easat-9705	353	33	18	18	NUM
easat-9705	353	34	,	,	PUNCT
easat-9705	353	35	no	no	INTJ
easat-9705	353	36	.	.	NOUN
easat-9705	353	37	1	1	NUM
easat-9705	353	38	,	,	PUNCT
easat-9705	353	39	pp	pp	ADJ
easat-9705	353	40	.	.	PUNCT
easat-9705	353	41	38–47	38–47	NUM
easat-9705	353	42	,	,	PUNCT
easat-9705	353	43	2018	2018	NUM
easat-9705	353	44	.	.	PUNCT
easat-9705	354	1	[	[	X
easat-9705	354	2	12	12	NUM
easat-9705	354	3	]	]	PUNCT
easat-9705	354	4	r.	r.	PROPN
easat-9705	354	5	e.	e.	PROPN
easat-9705	354	6	smith	smith	PROPN
easat-9705	354	7	and	and	CCONJ
easat-9705	354	8	r.	r.	PROPN
easat-9705	354	9	w.	w.	PROPN
easat-9705	354	10	reczek	reczek	PROPN
easat-9705	354	11	,	,	PUNCT
easat-9705	354	12	"	"	PUNCT
easat-9705	354	13	viral	viral	ADJ
easat-9705	354	14	influence	influence	NOUN
easat-9705	354	15	:	:	PUNCT
easat-9705	354	16	the	the	DET
easat-9705	354	17	role	role	NOUN
easat-9705	354	18	of	of	ADP
easat-9705	354	19	social	social	ADJ
easat-9705	354	20	contagion	contagion	NOUN
easat-9705	354	21	in	in	ADP
easat-9705	354	22	purchase	purchase	NOUN
easat-9705	354	23	decisions	decision	NOUN
easat-9705	354	24	,	,	PUNCT
easat-9705	354	25	"	"	PUNCT
easat-9705	354	26	journal	journal	NOUN
easat-9705	354	27	of	of	ADP
easat-9705	354	28	consumer	consumer	NOUN
easat-9705	354	29	research	research	NOUN
easat-9705	354	30	,	,	PUNCT
easat-9705	354	31	vol	vol	NOUN
easat-9705	354	32	.	.	PROPN
easat-9705	355	1	47	47	NUM
easat-9705	355	2	,	,	PUNCT
easat-9705	355	3	no	no	INTJ
easat-9705	355	4	.	.	NOUN
easat-9705	355	5	5	5	NUM
easat-9705	355	6	,	,	PUNCT
easat-9705	355	7	pp	pp	ADJ
easat-9705	355	8	.	.	PUNCT
easat-9705	356	1	728–749	728–749	NUM
easat-9705	356	2	,	,	PUNCT
easat-9705	356	3	2020	2020	NUM
easat-9705	356	4	.	.	PUNCT
easat-9705	357	1	[	[	X
easat-9705	357	2	13	13	NUM
easat-9705	357	3	]	]	PUNCT
easat-9705	357	4	g.	g.	PROPN
easat-9705	357	5	al	al	PROPN
easat-9705	357	6	-	-	PUNCT
easat-9705	357	7	abdallah	abdallah	PROPN
easat-9705	357	8	,	,	PUNCT
easat-9705	357	9	n.	n.	NOUN
easat-9705	357	10	khair	khair	PROPN
easat-9705	357	11	,	,	PUNCT
easat-9705	357	12	and	and	CCONJ
easat-9705	357	13	r.	r.	PROPN
easat-9705	357	14	elmarakby	elmarakby	NOUN
easat-9705	357	15	,	,	PUNCT
easat-9705	357	16	"	"	PUNCT
easat-9705	357	17	the	the	DET
easat-9705	357	18	impact	impact	NOUN
easat-9705	357	19	of	of	ADP
easat-9705	357	20	social	social	ADJ
easat-9705	357	21	networking	networking	NOUN
easat-9705	357	22	sites	site	NOUN
easat-9705	357	23	on	on	ADP
easat-9705	357	24	luxury	luxury	NOUN
easat-9705	357	25	vehicles	vehicle	NOUN
easat-9705	357	26	purchase	purchase	NOUN
easat-9705	357	27	decision	decision	NOUN
easat-9705	357	28	process	process	NOUN
easat-9705	357	29	in	in	ADP
easat-9705	357	30	gulf	gulf	PROPN
easat-9705	357	31	cooperation	cooperation	NOUN
easat-9705	357	32	council	council	NOUN
easat-9705	357	33	countries	country	NOUN
easat-9705	357	34	,	,	PUNCT
easat-9705	357	35	"	"	PUNCT
easat-9705	357	36	journal	journal	NOUN
easat-9705	357	37	of	of	ADP
easat-9705	357	38	international	international	ADJ
easat-9705	357	39	consumer	consumer	NOUN
easat-9705	357	40	marketing	marketing	NOUN
easat-9705	357	41	,	,	PUNCT
easat-9705	357	42	vol	vol	NOUN
easat-9705	357	43	.	.	PROPN
easat-9705	357	44	33	33	NUM
easat-9705	357	45	,	,	PUNCT
easat-9705	357	46	no	no	INTJ
easat-9705	357	47	.	.	NOUN
easat-9705	357	48	5	5	NUM
easat-9705	357	49	,	,	PUNCT
easat-9705	357	50	pp	pp	ADJ
easat-9705	357	51	.	.	PUNCT
easat-9705	357	52	559	559	NUM
easat-9705	357	53	-	-	SYM
easat-9705	357	54	577	577	NUM
easat-9705	357	55	,	,	PUNCT
easat-9705	357	56	2021	2021	NUM
easat-9705	357	57	.	.	PUNCT
easat-9705	358	1	[	[	X
easat-9705	358	2	14	14	NUM
easat-9705	358	3	]	]	PUNCT
easat-9705	358	4	z.	z.	PROPN
easat-9705	358	5	hurley	hurley	PROPN
easat-9705	358	6	,	,	PUNCT
easat-9705	358	7	"	"	PUNCT
easat-9705	358	8	middle	middle	ADJ
easat-9705	358	9	eastern	eastern	ADJ
easat-9705	358	10	women	woman	NOUN
easat-9705	358	11	influencers	influencer	NOUN
easat-9705	358	12	’	'	PUNCT
easat-9705	358	13	interdependent	interdependent	ADJ
easat-9705	358	14	/	/	SYM
easat-9705	358	15	independent	independent	ADJ
easat-9705	358	16	subjectification	subjectification	NOUN
easat-9705	358	17	on	on	ADP
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easat-9705	358	19	:	:	PUNCT
easat-9705	358	20	feminist	feminist	PROPN
easat-9705	358	21	postdigital	postdigital	PROPN
easat-9705	358	22	transnational	transnational	ADJ
easat-9705	358	23	inquiry	inquiry	NOUN
easat-9705	358	24	,	,	PUNCT
easat-9705	358	25	"	"	PUNCT
easat-9705	358	26	information	information	NOUN
easat-9705	358	27	,	,	PUNCT
easat-9705	358	28	communication	communication	NOUN
easat-9705	358	29	&	&	CCONJ
easat-9705	358	30	society	society	NOUN
easat-9705	358	31	,	,	PUNCT
easat-9705	358	32	vol	vol	NOUN
easat-9705	358	33	.	.	PROPN
easat-9705	358	34	25	25	NUM
easat-9705	358	35	,	,	PUNCT
easat-9705	358	36	no	no	INTJ
easat-9705	358	37	.	.	NOUN
easat-9705	358	38	6	6	NUM
easat-9705	358	39	,	,	PUNCT
easat-9705	358	40	pp	pp	ADJ
easat-9705	358	41	.	.	PUNCT
easat-9705	359	1	734	734	NUM
easat-9705	359	2	-	-	SYM
easat-9705	359	3	751	751	NUM
easat-9705	359	4	,	,	PUNCT
easat-9705	359	5	2022	2022	NUM
easat-9705	359	6	.	.	PUNCT
easat-9705	360	1	[	[	X
easat-9705	360	2	15	15	NUM
easat-9705	360	3	]	]	X
easat-9705	360	4	nielsen	nielsen	PROPN
easat-9705	360	5	,	,	PUNCT
easat-9705	360	6	"	"	PUNCT
easat-9705	360	7	social	social	ADJ
easat-9705	360	8	media	medium	NOUN
easat-9705	360	9	influencers	influencer	NOUN
easat-9705	360	10	:	:	PUNCT
easat-9705	360	11	the	the	DET
easat-9705	360	12	voices	voice	NOUN
easat-9705	360	13	consumers	consumer	NOUN
easat-9705	360	14	trust	trust	PROPN
easat-9705	360	15	,	,	PUNCT
easat-9705	360	16	"	"	PUNCT
easat-9705	360	17	retrieved	retrieve	VERB
easat-9705	360	18	:	:	PUNCT
easat-9705	360	19	https://www.nielsen.com/insights/2022/getting-closer-influencers-help-brands-build-more-personal-consumerconnections/	https://www.nielsen.com/insights/2022/getting-closer-influencers-help-brands-build-more-personal-consumerconnections/	NOUN
easat-9705	360	20	,	,	PUNCT
easat-9705	360	21	2023	2023	NUM
easat-9705	360	22	.	.	PUNCT
easat-9705	361	1	[	[	X
easat-9705	361	2	16	16	NUM
easat-9705	361	3	]	]	X
easat-9705	361	4	c.	c.	PROPN
easat-9705	361	5	lou	lou	PROPN
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easat-9705	361	7	"	"	PUNCT
easat-9705	361	8	social	social	ADJ
easat-9705	361	9	media	medium	NOUN
easat-9705	361	10	influencers	influencer	NOUN
easat-9705	361	11	and	and	CCONJ
easat-9705	361	12	followers	follower	NOUN
easat-9705	361	13	:	:	PUNCT
easat-9705	361	14	theorization	theorization	NOUN
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easat-9705	361	16	a	a	DET
easat-9705	361	17	trans	trans	ADJ
easat-9705	361	18	-	-	ADJ
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easat-9705	361	20	relation	relation	NOUN
easat-9705	361	21	and	and	CCONJ
easat-9705	361	22	explication	explication	NOUN
easat-9705	361	23	of	of	ADP
easat-9705	361	24	its	its	PRON
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easat-9705	361	26	for	for	ADP
easat-9705	361	27	influencer	influencer	NOUN
easat-9705	361	28	advertising	advertising	NOUN
easat-9705	361	29	,	,	PUNCT
easat-9705	361	30	"	"	PUNCT
easat-9705	361	31	journal	journal	NOUN
easat-9705	361	32	of	of	ADP
easat-9705	361	33	advertising	advertising	NOUN
easat-9705	361	34	,	,	PUNCT
easat-9705	361	35	vol	vol	NOUN
easat-9705	361	36	.	.	PROPN
easat-9705	361	37	51	51	NUM
easat-9705	361	38	,	,	PUNCT
easat-9705	361	39	no	no	INTJ
easat-9705	361	40	.	.	NOUN
easat-9705	361	41	1	1	NUM
easat-9705	361	42	,	,	PUNCT
easat-9705	361	43	pp	pp	ADJ
easat-9705	361	44	.	.	PUNCT
easat-9705	362	1	4	4	NUM
easat-9705	362	2	-	-	SYM
easat-9705	362	3	21	21	NUM
easat-9705	362	4	,	,	PUNCT
easat-9705	362	5	2022	2022	NUM
easat-9705	362	6	.	.	PUNCT
easat-9705	363	1	[	[	X
easat-9705	363	2	17	17	NUM
easat-9705	363	3	]	]	X
easat-9705	363	4	g.	g.	PROPN
easat-9705	363	5	s.	s.	PROPN
easat-9705	363	6	dhanesh	dhanesh	PROPN
easat-9705	363	7	and	and	CCONJ
easat-9705	363	8	g.	g.	PROPN
easat-9705	363	9	duthler	duthler	PROPN
easat-9705	363	10	,	,	PUNCT
easat-9705	363	11	"	"	PUNCT
easat-9705	363	12	relationship	relationship	NOUN
easat-9705	363	13	management	management	NOUN
easat-9705	363	14	through	through	ADP
easat-9705	363	15	social	social	ADJ
easat-9705	363	16	media	medium	NOUN
easat-9705	363	17	influencers	influencer	NOUN
easat-9705	363	18	:	:	PUNCT
easat-9705	363	19	effects	effect	NOUN
easat-9705	363	20	of	of	ADP
easat-9705	363	21	followers	follower	NOUN
easat-9705	363	22	’	'	PUNCT
easat-9705	363	23	awareness	awareness	NOUN
easat-9705	363	24	of	of	ADP
easat-9705	363	25	paid	pay	VERB
easat-9705	363	26	endorsement	endorsement	NOUN
easat-9705	363	27	,	,	PUNCT
easat-9705	363	28	"	"	PUNCT
easat-9705	363	29	public	public	ADJ
easat-9705	363	30	relations	relation	NOUN
easat-9705	363	31	review	review	NOUN
easat-9705	363	32	,	,	PUNCT
easat-9705	363	33	vol	vol	NOUN
easat-9705	363	34	.	.	PROPN
easat-9705	363	35	45	45	NUM
easat-9705	363	36	,	,	PUNCT
easat-9705	363	37	no	no	INTJ
easat-9705	363	38	.	.	NOUN
easat-9705	363	39	3	3	NUM
easat-9705	363	40	,	,	PUNCT
easat-9705	363	41	p.	p.	NOUN
easat-9705	363	42	101765	101765	NUM
easat-9705	363	43	,	,	PUNCT
easat-9705	363	44	2019	2019	NUM
easat-9705	363	45	.	.	PUNCT
easat-9705	364	1	[	[	X
easat-9705	364	2	18	18	NUM
easat-9705	364	3	]	]	PUNCT
easat-9705	364	4	influencer	influencer	NOUN
easat-9705	364	5	marketing	marketing	NOUN
easat-9705	364	6	hub	hub	NOUN
easat-9705	364	7	,	,	PUNCT
easat-9705	364	8	the	the	DET
easat-9705	364	9	impact	impact	NOUN
easat-9705	364	10	of	of	ADP
easat-9705	364	11	micro	micro	NOUN
easat-9705	364	12	-	-	NOUN
easat-9705	364	13	influencers	influencer	NOUN
easat-9705	364	14	on	on	ADP
easat-9705	364	15	engagement	engagement	NOUN
easat-9705	364	16	rates	rate	NOUN
easat-9705	364	17	in	in	ADP
easat-9705	364	18	the	the	DET
easat-9705	364	19	uae	uae	PROPN
easat-9705	364	20	beauty	beauty	NOUN
easat-9705	364	21	industry	industry	PROPN
easat-9705	364	22	.	.	PUNCT
easat-9705	365	1	united	united	PROPN
easat-9705	365	2	arab	arab	PROPN
easat-9705	365	3	emirates	emirates	PROPN
easat-9705	365	4	:	:	PUNCT
easat-9705	365	5	influencer	influencer	NOUN
easat-9705	365	6	marketing	marketing	NOUN
easat-9705	365	7	hub	hub	NOUN
easat-9705	365	8	,	,	PUNCT
easat-9705	365	9	2022	2022	NUM
easat-9705	365	10	.	.	PUNCT
easat-9705	366	1	[	[	X
easat-9705	366	2	19	19	NUM
easat-9705	366	3	]	]	X
easat-9705	366	4	v.	v.	ADP
easat-9705	366	5	vukmirović	vukmirović	PROPN
easat-9705	366	6	,	,	PUNCT
easat-9705	366	7	m.	m.	NOUN
easat-9705	366	8	kostić	kostić	PROPN
easat-9705	366	9	-	-	PUNCT
easat-9705	366	10	stanković	stanković	NOUN
easat-9705	366	11	,	,	PUNCT
easat-9705	366	12	and	and	CCONJ
easat-9705	366	13	i.	i.	NOUN
easat-9705	366	14	domazet	domazet	PROPN
easat-9705	366	15	,	,	PUNCT
easat-9705	366	16	"	"	PUNCT
easat-9705	366	17	influencers	influencer	NOUN
easat-9705	366	18	as	as	ADP
easat-9705	366	19	a	a	DET
easat-9705	366	20	segment	segment	NOUN
easat-9705	366	21	of	of	ADP
easat-9705	366	22	digital	digital	ADJ
easat-9705	366	23	marketing	marketing	NOUN
easat-9705	366	24	communication	communication	NOUN
easat-9705	366	25	–	–	PUNCT
easat-9705	366	26	generation	generation	NOUN
easat-9705	366	27	y	y	NOUN
easat-9705	366	28	attitudes	attitude	NOUN
easat-9705	366	29	,	,	PUNCT
easat-9705	366	30	"	"	PUNCT
easat-9705	366	31	marketing	marketing	NOUN
easat-9705	366	32	,	,	PUNCT
easat-9705	366	33	vol	vol	NOUN
easat-9705	366	34	.	.	PROPN
easat-9705	367	1	51	51	NUM
easat-9705	367	2	,	,	PUNCT
easat-9705	367	3	no	no	INTJ
easat-9705	367	4	.	.	NOUN
easat-9705	367	5	2	2	NUM
easat-9705	367	6	,	,	PUNCT
easat-9705	367	7	pp	pp	ADJ
easat-9705	367	8	.	.	PUNCT
easat-9705	368	1	98	98	NUM
easat-9705	368	2	-	-	SYM
easat-9705	368	3	107	107	NUM
easat-9705	368	4	,	,	PUNCT
easat-9705	368	5	2020	2020	NUM
easat-9705	368	6	.	.	PUNCT
easat-9705	369	1	[	[	X
easat-9705	369	2	20	20	NUM
easat-9705	369	3	]	]	PUNCT
easat-9705	369	4	campaign	campaign	NOUN
easat-9705	369	5	middle	middle	PROPN
easat-9705	369	6	east	east	PROPN
easat-9705	369	7	,	,	PUNCT
easat-9705	369	8	leveraging	leverage	VERB
easat-9705	369	9	cultural	cultural	ADJ
easat-9705	369	10	resonance	resonance	NOUN
easat-9705	369	11	and	and	CCONJ
easat-9705	369	12	modest	modest	ADJ
easat-9705	369	13	fashion	fashion	NOUN
easat-9705	369	14	advocacy	advocacy	NOUN
easat-9705	369	15	to	to	PART
easat-9705	369	16	enhance	enhance	VERB
easat-9705	369	17	brand	brand	NOUN
easat-9705	369	18	trust	trust	NOUN
easat-9705	369	19	among	among	ADP
easat-9705	369	20	young	young	ADJ
easat-9705	369	21	saudi	saudi	ADJ
easat-9705	369	22	women	woman	NOUN
easat-9705	369	23	.	.	PUNCT
easat-9705	370	1	saudi	saudi	PROPN
easat-9705	370	2	arabia	arabia	PROPN
easat-9705	370	3	:	:	PUNCT
easat-9705	370	4	campaign	campaign	NOUN
easat-9705	370	5	middle	middle	PROPN
easat-9705	370	6	east	east	PROPN
easat-9705	370	7	,	,	PUNCT
easat-9705	370	8	2023	2023	NUM
easat-9705	370	9	.	.	PUNCT
easat-9705	371	1	[	[	X
easat-9705	371	2	21	21	NUM
easat-9705	371	3	]	]	X
easat-9705	371	4	n.	n.	NOUN
easat-9705	371	5	akhtar	akhtar	PROPN
easat-9705	371	6	,	,	PUNCT
easat-9705	371	7	w.	w.	PROPN
easat-9705	371	8	ahmad	ahmad	PROPN
easat-9705	371	9	,	,	PUNCT
easat-9705	371	10	and	and	CCONJ
easat-9705	371	11	s.	s.	PROPN
easat-9705	371	12	a.	a.	PROPN
easat-9705	371	13	baig	baig	PROPN
easat-9705	371	14	,	,	PUNCT
easat-9705	371	15	"	"	PUNCT
easat-9705	371	16	the	the	DET
easat-9705	371	17	role	role	NOUN
easat-9705	371	18	of	of	ADP
easat-9705	371	19	social	social	ADJ
easat-9705	371	20	identity	identity	NOUN
easat-9705	371	21	in	in	ADP
easat-9705	371	22	influencer	influencer	NOUN
easat-9705	371	23	marketing	marketing	NOUN
easat-9705	371	24	effectiveness	effectiveness	NOUN
easat-9705	371	25	:	:	PUNCT
easat-9705	371	26	evidence	evidence	NOUN
easat-9705	371	27	from	from	ADP
easat-9705	371	28	emerging	emerge	VERB
easat-9705	371	29	markets	market	NOUN
easat-9705	371	30	,	,	PUNCT
easat-9705	371	31	"	"	PUNCT
easat-9705	371	32	journal	journal	NOUN
easat-9705	371	33	of	of	ADP
easat-9705	371	34	consumer	consumer	NOUN
easat-9705	371	35	behaviour	behaviour	NOUN
easat-9705	371	36	,	,	PUNCT
easat-9705	371	37	vol	vol	NOUN
easat-9705	371	38	.	.	PROPN
easat-9705	371	39	22	22	NUM
easat-9705	371	40	,	,	PUNCT
easat-9705	371	41	no	no	INTJ
easat-9705	371	42	.	.	NOUN
easat-9705	371	43	1	1	NUM
easat-9705	371	44	,	,	PUNCT
easat-9705	371	45	pp	pp	ADJ
easat-9705	371	46	.	.	PUNCT
easat-9705	371	47	17–30	17–30	NUM
easat-9705	371	48	,	,	PUNCT
easat-9705	371	49	2023	2023	NUM
easat-9705	371	50	.	.	PUNCT
easat-9705	372	1	[	[	X
easat-9705	372	2	22	22	NUM
easat-9705	372	3	]	]	X
easat-9705	372	4	c.	c.	PROPN
easat-9705	372	5	hughes	hughes	PROPN
easat-9705	372	6	,	,	PUNCT
easat-9705	372	7	v.	v.	ADP
easat-9705	372	8	swaminathan	swaminathan	ADV
easat-9705	372	9	,	,	PUNCT
easat-9705	372	10	and	and	CCONJ
easat-9705	372	11	g.	g.	PROPN
easat-9705	372	12	brooks	brooks	PROPN
easat-9705	372	13	,	,	PUNCT
easat-9705	372	14	"	"	PUNCT
easat-9705	372	15	influencer	influencer	NOUN
easat-9705	372	16	marketing	marketing	NOUN
easat-9705	372	17	effectiveness	effectiveness	NOUN
easat-9705	372	18	:	:	PUNCT
easat-9705	372	19	a	a	DET
easat-9705	372	20	meta	meta	ADJ
easat-9705	372	21	-	-	PUNCT
easat-9705	372	22	analytic	analytic	ADJ
easat-9705	372	23	review	review	NOUN
easat-9705	372	24	,	,	PUNCT
easat-9705	372	25	"	"	PUNCT
easat-9705	372	26	journal	journal	NOUN
easat-9705	372	27	of	of	ADP
easat-9705	372	28	the	the	DET
easat-9705	372	29	academy	academy	NOUN
easat-9705	372	30	of	of	ADP
easat-9705	372	31	marketing	marketing	NOUN
easat-9705	372	32	science	science	NOUN
easat-9705	372	33	,	,	PUNCT
easat-9705	372	34	vol	vol	NOUN
easat-9705	372	35	.	.	PROPN
easat-9705	372	36	52	52	NUM
easat-9705	372	37	,	,	PUNCT
easat-9705	372	38	no	no	INTJ
easat-9705	372	39	.	.	NOUN
easat-9705	372	40	2	2	NUM
easat-9705	372	41	,	,	PUNCT
easat-9705	372	42	pp	pp	ADJ
easat-9705	372	43	.	.	PUNCT
easat-9705	373	1	215–240	215–240	NUM
easat-9705	373	2	,	,	PUNCT
easat-9705	373	3	2024	2024	NUM
easat-9705	373	4	.	.	PUNCT
easat-9705	374	1	https://doi.org/10.1007/s11747-024-01052-7	https://doi.org/10.1007/s11747-024-01052-7	PRON
easat-9705	375	1	[	[	X
easat-9705	375	2	23	23	NUM
easat-9705	375	3	]	]	PUNCT
easat-9705	375	4	r.	r.	PROPN
easat-9705	375	5	al	al	PROPN
easat-9705	375	6	-	-	PUNCT
easat-9705	375	7	mutairi	mutairi	PROPN
easat-9705	375	8	,	,	PUNCT
easat-9705	375	9	"	"	PUNCT
easat-9705	375	10	social	social	ADJ
easat-9705	375	11	media	media	NOUN
easat-9705	375	12	influencers	influencer	NOUN
easat-9705	375	13	and	and	CCONJ
easat-9705	375	14	consumer	consumer	NOUN
easat-9705	375	15	behavior	behavior	NOUN
easat-9705	375	16	in	in	ADP
easat-9705	375	17	the	the	DET
easat-9705	375	18	gcc	gcc	NOUN
easat-9705	375	19	:	:	PUNCT
easat-9705	375	20	a	a	DET
easat-9705	375	21	cultural	cultural	ADJ
easat-9705	375	22	congruence	congruence	NOUN
easat-9705	375	23	perspective	perspective	NOUN
easat-9705	375	24	,	,	PUNCT
easat-9705	375	25	"	"	PUNCT
easat-9705	375	26	usrij	usrij	ADJ
easat-9705	375	27	journal	journal	NOUN
easat-9705	375	28	of	of	ADP
easat-9705	375	29	social	social	ADJ
easat-9705	375	30	research	research	NOUN
easat-9705	375	31	,	,	PUNCT
easat-9705	375	32	vol	vol	NOUN
easat-9705	375	33	.	.	PROPN
easat-9705	375	34	18	18	NUM
easat-9705	375	35	,	,	PUNCT
easat-9705	375	36	no	no	INTJ
easat-9705	375	37	.	.	NOUN
easat-9705	375	38	2	2	NUM
easat-9705	375	39	,	,	PUNCT
easat-9705	375	40	pp	pp	ADJ
easat-9705	375	41	.	.	PUNCT
easat-9705	376	1	55–73	55–73	NUM
easat-9705	376	2	,	,	PUNCT
easat-9705	376	3	2024	2024	NUM
easat-9705	376	4	.	.	PUNCT
easat-9705	377	1	[	[	X
easat-9705	377	2	24	24	NUM
easat-9705	377	3	]	]	PUNCT
easat-9705	377	4	i.	i.	PROPN
easat-9705	377	5	a.	a.	PROPN
easat-9705	377	6	elshaer	elshaer	PROPN
easat-9705	377	7	and	and	CCONJ
easat-9705	377	8	m.	m.	PROPN
easat-9705	377	9	saeed	saeed	PROPN
easat-9705	377	10	,	,	PUNCT
easat-9705	377	11	exploring	explore	VERB
easat-9705	377	12	the	the	DET
easat-9705	377	13	impact	impact	NOUN
easat-9705	377	14	of	of	ADP
easat-9705	377	15	social	social	ADJ
easat-9705	377	16	media	medium	NOUN
easat-9705	377	17	influencers	influencer	NOUN
easat-9705	377	18	on	on	ADP
easat-9705	377	19	consumer	consumer	NOUN
easat-9705	377	20	behavior	behavior	NOUN
easat-9705	377	21	and	and	CCONJ
easat-9705	377	22	brand	brand	NOUN
easat-9705	377	23	loyalty	loyalty	NOUN
easat-9705	377	24	in	in	ADP
easat-9705	377	25	the	the	DET
easat-9705	377	26	digital	digital	ADJ
easat-9705	377	27	age	age	NOUN
easat-9705	377	28	.	.	PUNCT
easat-9705	378	1	germany	germany	PROPN
easat-9705	378	2	:	:	PUNCT
easat-9705	378	3	researchgate	researchgate	NOUN
easat-9705	378	4	preprint	preprint	NOUN
easat-9705	378	5	,	,	PUNCT
easat-9705	378	6	2023	2023	NUM
easat-9705	378	7	.	.	PUNCT
easat-9705	379	1	[	[	X
easat-9705	379	2	25	25	NUM
easat-9705	379	3	]	]	X
easat-9705	379	4	y.	y.	PROPN
easat-9705	379	5	zhou	zhou	PROPN
easat-9705	379	6	,	,	PUNCT
easat-9705	379	7	x.	x.	NOUN
easat-9705	379	8	fang	fang	X
easat-9705	379	9	,	,	PUNCT
easat-9705	379	10	and	and	CCONJ
easat-9705	379	11	h.	h.	PROPN
easat-9705	379	12	lin	lin	PROPN
easat-9705	379	13	,	,	PUNCT
easat-9705	379	14	"	"	PUNCT
easat-9705	379	15	analyzing	analyze	VERB
easat-9705	379	16	the	the	DET
easat-9705	379	17	effects	effect	NOUN
easat-9705	379	18	of	of	ADP
easat-9705	379	19	influencer	influencer	NOUN
easat-9705	379	20	marketing	marketing	NOUN
easat-9705	379	21	on	on	ADP
easat-9705	379	22	consumer	consumer	NOUN
easat-9705	379	23	behavior	behavior	NOUN
easat-9705	379	24	:	:	PUNCT
easat-9705	379	25	insights	insight	NOUN
easat-9705	379	26	from	from	ADP
easat-9705	379	27	social	social	ADJ
easat-9705	379	28	influence	influence	NOUN
easat-9705	379	29	theory	theory	NOUN
easat-9705	379	30	in	in	ADP
easat-9705	379	31	tiktok	tiktok	ADJ
easat-9705	379	32	campaigns	campaign	NOUN
easat-9705	379	33	,	,	PUNCT
easat-9705	379	34	"	"	PUNCT
easat-9705	379	35	digital	digital	ADJ
easat-9705	379	36	marketing	marketing	NOUN
easat-9705	379	37	review	review	NOUN
easat-9705	379	38	,	,	PUNCT
easat-9705	379	39	vol	vol	NOUN
easat-9705	379	40	.	.	PROPN
easat-9705	379	41	19	19	NUM
easat-9705	379	42	,	,	PUNCT
easat-9705	379	43	no	no	INTJ
easat-9705	379	44	.	.	NOUN
easat-9705	379	45	1	1	NUM
easat-9705	379	46	,	,	PUNCT
easat-9705	379	47	pp	pp	ADJ
easat-9705	379	48	.	.	PUNCT
easat-9705	379	49	34–49	34–49	NUM
easat-9705	379	50	,	,	PUNCT
easat-9705	379	51	2024	2024	NUM
easat-9705	379	52	.	.	PUNCT
easat-9705	380	1	[	[	X
easat-9705	380	2	26	26	NUM
easat-9705	380	3	]	]	X
easat-9705	380	4	gulf	gulf	NOUN
easat-9705	380	5	business	business	NOUN
easat-9705	380	6	,	,	PUNCT
easat-9705	380	7	kuwaiti	kuwaiti	PROPN
easat-9705	380	8	influencer	influencer	NOUN
easat-9705	380	9	ascia	ascia	PROPN
easat-9705	380	10	al	al	PROPN
easat-9705	380	11	faraj	faraj	PROPN
easat-9705	380	12	's	's	PART
easat-9705	380	13	partnership	partnership	NOUN
easat-9705	380	14	with	with	ADP
easat-9705	380	15	zain	zain	PROPN
easat-9705	380	16	beauty	beauty	NOUN
easat-9705	380	17	boosts	boost	VERB
easat-9705	380	18	sales	sale	NOUN
easat-9705	380	19	by	by	ADP
easat-9705	380	20	30	30	NUM
easat-9705	380	21	%	%	NOUN
easat-9705	380	22	.	.	PUNCT
easat-9705	381	1	united	united	PROPN
easat-9705	381	2	arab	arab	PROPN
easat-9705	381	3	emirates	emirates	PROPN
easat-9705	381	4	:	:	PUNCT
easat-9705	381	5	gulf	gulf	PROPN
easat-9705	381	6	business	business	NOUN
easat-9705	381	7	,	,	PUNCT
easat-9705	381	8	2022	2022	NUM
easat-9705	381	9	.	.	PUNCT
easat-9705	382	1	[	[	X
easat-9705	382	2	27	27	NUM
easat-9705	382	3	]	]	PUNCT
easat-9705	382	4	a.	a.	NOUN
easat-9705	382	5	acharya	acharya	PROPN
easat-9705	382	6	,	,	PUNCT
easat-9705	382	7	m.	m.	NOUN
easat-9705	382	8	blackwell	blackwell	PROPN
easat-9705	382	9	,	,	PUNCT
easat-9705	382	10	and	and	CCONJ
easat-9705	382	11	m.	m.	PROPN
easat-9705	382	12	sen	sen	PROPN
easat-9705	382	13	,	,	PUNCT
easat-9705	382	14	"	"	PUNCT
easat-9705	382	15	explaining	explain	VERB
easat-9705	382	16	preferences	preference	NOUN
easat-9705	382	17	from	from	ADP
easat-9705	382	18	behavior	behavior	NOUN
easat-9705	382	19	:	:	PUNCT
easat-9705	382	20	a	a	DET
easat-9705	382	21	cognitive	cognitive	ADJ
easat-9705	382	22	dissonance	dissonance	NOUN
easat-9705	382	23	approach	approach	NOUN
easat-9705	382	24	,	,	PUNCT
easat-9705	382	25	"	"	PUNCT
easat-9705	382	26	the	the	DET
easat-9705	382	27	journal	journal	NOUN
easat-9705	382	28	of	of	ADP
easat-9705	382	29	politics	politic	NOUN
easat-9705	382	30	,	,	PUNCT
easat-9705	382	31	vol	vol	NOUN
easat-9705	382	32	.	.	PROPN
easat-9705	382	33	80	80	NUM
easat-9705	382	34	,	,	PUNCT
easat-9705	382	35	no	no	INTJ
easat-9705	382	36	.	.	NOUN
easat-9705	382	37	2	2	NUM
easat-9705	382	38	,	,	PUNCT
easat-9705	382	39	pp	pp	ADJ
easat-9705	382	40	.	.	PUNCT
easat-9705	383	1	400	400	NUM
easat-9705	383	2	-	-	SYM
easat-9705	383	3	411	411	NUM
easat-9705	383	4	,	,	PUNCT
easat-9705	383	5	2018	2018	NUM
easat-9705	383	6	.	.	PUNCT
easat-9705	384	1	[	[	X
easat-9705	384	2	28	28	NUM
easat-9705	384	3	]	]	X
easat-9705	384	4	a.	a.	NOUN
easat-9705	384	5	j.	j.	PROPN
easat-9705	384	6	setterstrom	setterstrom	PROPN
easat-9705	384	7	and	and	CCONJ
easat-9705	384	8	j.	j.	PROPN
easat-9705	384	9	m.	m.	PROPN
easat-9705	384	10	pearson	pearson	PROPN
easat-9705	384	11	,	,	PUNCT
easat-9705	384	12	"	"	PUNCT
easat-9705	384	13	social	social	ADJ
easat-9705	384	14	influence	influence	NOUN
easat-9705	384	15	and	and	CCONJ
easat-9705	384	16	willingness	willingness	NOUN
easat-9705	384	17	to	to	PART
easat-9705	384	18	pay	pay	VERB
easat-9705	384	19	for	for	ADP
easat-9705	384	20	massively	massively	ADV
easat-9705	384	21	multiplayer	multiplayer	NOUN
easat-9705	384	22	online	online	PROPN
easat-9705	384	23	games	games	PROPN
easat-9705	384	24	:	:	PUNCT
easat-9705	384	25	an	an	DET
easat-9705	384	26	empirical	empirical	ADJ
easat-9705	384	27	examination	examination	NOUN
easat-9705	384	28	of	of	ADP
easat-9705	384	29	social	social	ADJ
easat-9705	384	30	identity	identity	NOUN
easat-9705	384	31	theory	theory	NOUN
easat-9705	384	32	,	,	PUNCT
easat-9705	384	33	"	"	PUNCT
easat-9705	384	34	communications	communication	NOUN
easat-9705	384	35	of	of	ADP
easat-9705	384	36	the	the	DET
easat-9705	384	37	association	association	NOUN
easat-9705	384	38	for	for	ADP
easat-9705	384	39	information	information	NOUN
easat-9705	384	40	systems	system	NOUN
easat-9705	384	41	,	,	PUNCT
easat-9705	384	42	vol	vol	NOUN
easat-9705	384	43	.	.	PROPN
easat-9705	384	44	44	44	NUM
easat-9705	384	45	,	,	PUNCT
easat-9705	384	46	no	no	INTJ
easat-9705	384	47	.	.	NOUN
easat-9705	384	48	1	1	NUM
easat-9705	384	49	,	,	PUNCT
easat-9705	384	50	p.	p.	NOUN
easat-9705	384	51	2	2	NUM
easat-9705	384	52	,	,	PUNCT
easat-9705	384	53	2019	2019	NUM
easat-9705	384	54	.	.	PUNCT
easat-9705	385	1	https://doi.org/10.17705/1cais.04402	https://doi.org/10.17705/1cais.04402	PROPN
easat-9705	385	2	[	[	X
easat-9705	385	3	29	29	NUM
easat-9705	385	4	]	]	PUNCT
easat-9705	385	5	j.	j.	PROPN
easat-9705	385	6	atherton	atherton	PROPN
easat-9705	385	7	,	,	PUNCT
easat-9705	385	8	social	social	ADJ
easat-9705	385	9	media	medium	NOUN
easat-9705	385	10	strategy	strategy	NOUN
easat-9705	385	11	:	:	PUNCT
easat-9705	385	12	a	a	DET
easat-9705	385	13	practical	practical	ADJ
easat-9705	385	14	guide	guide	NOUN
easat-9705	385	15	to	to	ADP
easat-9705	385	16	social	social	ADJ
easat-9705	385	17	media	medium	NOUN
easat-9705	385	18	marketing	marketing	NOUN
easat-9705	385	19	and	and	CCONJ
easat-9705	385	20	customer	customer	NOUN
easat-9705	385	21	engagement	engagement	NOUN
easat-9705	385	22	.	.	PUNCT
easat-9705	386	1	london	london	PROPN
easat-9705	386	2	:	:	PUNCT
easat-9705	386	3	kogan	kogan	PROPN
easat-9705	386	4	page	page	NOUN
easat-9705	386	5	publishers	publisher	NOUN
easat-9705	386	6	,	,	PUNCT
easat-9705	386	7	2023	2023	NUM
easat-9705	386	8	.	.	PUNCT
easat-9705	387	1	[	[	X
easat-9705	387	2	30	30	NUM
easat-9705	387	3	]	]	X
easat-9705	387	4	r.	r.	PROPN
easat-9705	387	5	e.	e.	PROPN
easat-9705	387	6	petty	petty	PROPN
easat-9705	387	7	and	and	CCONJ
easat-9705	387	8	j.	j.	PROPN
easat-9705	387	9	t.	t.	PROPN
easat-9705	387	10	cacioppo	cacioppo	PROPN
easat-9705	387	11	,	,	PUNCT
easat-9705	387	12	"	"	PUNCT
easat-9705	387	13	the	the	DET
easat-9705	387	14	elaboration	elaboration	NOUN
easat-9705	387	15	likelihood	likelihood	NOUN
easat-9705	387	16	model	model	NOUN
easat-9705	387	17	of	of	ADP
easat-9705	387	18	persuasion	persuasion	NOUN
easat-9705	387	19	,	,	PUNCT
easat-9705	387	20	"	"	PUNCT
easat-9705	387	21	advances	advance	NOUN
easat-9705	387	22	in	in	ADP
easat-9705	387	23	experimental	experimental	ADJ
easat-9705	387	24	social	social	ADJ
easat-9705	387	25	psychology	psychology	NOUN
easat-9705	387	26	,	,	PUNCT
easat-9705	387	27	vol	vol	NOUN
easat-9705	387	28	.	.	PROPN
easat-9705	387	29	19	19	NUM
easat-9705	387	30	,	,	PUNCT
easat-9705	387	31	pp	pp	ADJ
easat-9705	387	32	.	.	PUNCT
easat-9705	388	1	123	123	NUM
easat-9705	388	2	-	-	SYM
easat-9705	388	3	205	205	NUM
easat-9705	388	4	,	,	PUNCT
easat-9705	388	5	1986	1986	NUM
easat-9705	388	6	.	.	PUNCT
easat-9705	389	1	[	[	X
easat-9705	389	2	31	31	NUM
easat-9705	389	3	]	]	PUNCT
easat-9705	389	4	c.	c.	PROPN
easat-9705	389	5	w.	w.	PROPN
easat-9705	389	6	c.	c.	PROPN
easat-9705	389	7	ki	ki	PROPN
easat-9705	389	8	and	and	CCONJ
easat-9705	389	9	y.	y.	PROPN
easat-9705	389	10	k.	k.	PROPN
easat-9705	389	11	kim	kim	PROPN
easat-9705	389	12	,	,	PUNCT
easat-9705	389	13	"	"	PUNCT
easat-9705	389	14	the	the	DET
easat-9705	389	15	mechanism	mechanism	NOUN
easat-9705	389	16	by	by	ADP
easat-9705	389	17	which	which	PRON
easat-9705	389	18	social	social	ADJ
easat-9705	389	19	media	media	NOUN
easat-9705	389	20	influencers	influencer	NOUN
easat-9705	389	21	persuade	persuade	VERB
easat-9705	389	22	consumers	consumer	NOUN
easat-9705	389	23	:	:	PUNCT
easat-9705	389	24	the	the	DET
easat-9705	389	25	role	role	NOUN
easat-9705	389	26	of	of	ADP
easat-9705	389	27	consumers	consumer	NOUN
easat-9705	389	28	’	'	PUNCT
easat-9705	389	29	desire	desire	NOUN
easat-9705	389	30	to	to	PART
easat-9705	389	31	mimic	mimic	VERB
easat-9705	389	32	,	,	PUNCT
easat-9705	389	33	"	"	PUNCT
easat-9705	389	34	psychology	psychology	NOUN
easat-9705	389	35	&	&	CCONJ
easat-9705	389	36	marketing	marketing	NOUN
easat-9705	389	37	,	,	PUNCT
easat-9705	389	38	vol	vol	NOUN
easat-9705	389	39	.	.	PROPN
easat-9705	389	40	36	36	NUM
easat-9705	389	41	,	,	PUNCT
easat-9705	389	42	no	no	INTJ
easat-9705	389	43	.	.	NOUN
easat-9705	389	44	10	10	NUM
easat-9705	389	45	,	,	PUNCT
easat-9705	389	46	pp	pp	ADJ
easat-9705	389	47	.	.	PUNCT
easat-9705	390	1	905	905	NUM
easat-9705	390	2	-	-	SYM
easat-9705	390	3	922	922	NUM
easat-9705	390	4	,	,	PUNCT
easat-9705	390	5	2019	2019	NUM
easat-9705	390	6	.	.	PUNCT
easat-9705	391	1	[	[	X
easat-9705	391	2	32	32	NUM
easat-9705	391	3	]	]	PUNCT
easat-9705	391	4	e.	e.	PROPN
easat-9705	391	5	bell	bell	PROPN
easat-9705	391	6	,	,	PUNCT
easat-9705	391	7	a.	a.	NOUN
easat-9705	391	8	bryman	bryman	NOUN
easat-9705	391	9	,	,	PUNCT
easat-9705	391	10	and	and	CCONJ
easat-9705	391	11	b.	b.	PROPN
easat-9705	391	12	harley	harley	PROPN
easat-9705	391	13	,	,	PUNCT
easat-9705	391	14	business	business	NOUN
easat-9705	391	15	research	research	NOUN
easat-9705	391	16	methods	method	NOUN
easat-9705	391	17	.	.	PUNCT
easat-9705	392	1	oxford	oxford	NOUN
easat-9705	392	2	:	:	PUNCT
easat-9705	392	3	oxford	oxford	PROPN
easat-9705	392	4	university	university	PROPN
easat-9705	392	5	press	press	NOUN
easat-9705	392	6	,	,	PUNCT
easat-9705	392	7	2022	2022	NUM
easat-9705	392	8	.	.	PUNCT
easat-9705	393	1	[	[	X
easat-9705	393	2	33	33	NUM
easat-9705	393	3	]	]	PUNCT
easat-9705	393	4	a.	a.	PROPN
easat-9705	393	5	chopra	chopra	PROPN
easat-9705	393	6	,	,	PUNCT
easat-9705	393	7	v.	v.	PROPN
easat-9705	393	8	avhad	avhad	PROPN
easat-9705	393	9	,	,	PUNCT
easat-9705	393	10	jaju	jaju	PROPN
easat-9705	393	11	,	,	PUNCT
easat-9705	393	12	and	and	CCONJ
easat-9705	393	13	sonali	sonali	ADJ
easat-9705	393	14	,	,	PUNCT
easat-9705	393	15	"	"	PUNCT
easat-9705	393	16	influencer	influencer	NOUN
easat-9705	393	17	marketing	marketing	NOUN
easat-9705	393	18	:	:	PUNCT
easat-9705	393	19	an	an	DET
easat-9705	393	20	exploratory	exploratory	ADJ
easat-9705	393	21	study	study	NOUN
easat-9705	393	22	to	to	PART
easat-9705	393	23	identify	identify	VERB
easat-9705	393	24	antecedents	antecedent	NOUN
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easat-9705	393	26	consumer	consumer	NOUN
easat-9705	393	27	behavior	behavior	NOUN
easat-9705	393	28	of	of	ADP
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easat-9705	393	30	,	,	PUNCT
easat-9705	393	31	"	"	PUNCT
easat-9705	393	32	business	business	NOUN
easat-9705	393	33	perspectives	perspective	NOUN
easat-9705	393	34	and	and	CCONJ
easat-9705	393	35	research	research	NOUN
easat-9705	393	36	,	,	PUNCT
easat-9705	393	37	vol	vol	NOUN
easat-9705	393	38	.	.	PROPN
easat-9705	393	39	9	9	NUM
easat-9705	393	40	,	,	PUNCT
easat-9705	393	41	no	no	INTJ
easat-9705	393	42	.	.	NOUN
easat-9705	393	43	1	1	NUM
easat-9705	393	44	,	,	PUNCT
easat-9705	393	45	pp	pp	ADJ
easat-9705	393	46	.	.	PUNCT
easat-9705	394	1	77	77	NUM
easat-9705	394	2	-	-	SYM
easat-9705	394	3	91	91	NUM
easat-9705	394	4	,	,	PUNCT
easat-9705	394	5	2021	2021	NUM
easat-9705	394	6	.	.	PUNCT
easat-9705	395	1	[	[	X
easat-9705	395	2	34	34	NUM
easat-9705	395	3	]	]	X
easat-9705	395	4	a.	a.	PROPN
easat-9705	395	5	mason	mason	PROPN
easat-9705	395	6	,	,	PUNCT
easat-9705	395	7	j.	j.	PROPN
easat-9705	395	8	narcum	narcum	PROPN
easat-9705	395	9	,	,	PUNCT
easat-9705	395	10	and	and	CCONJ
easat-9705	395	11	k.	k.	PROPN
easat-9705	395	12	mason	mason	PROPN
easat-9705	395	13	,	,	PUNCT
easat-9705	395	14	"	"	PUNCT
easat-9705	395	15	changes	change	NOUN
easat-9705	395	16	in	in	ADP
easat-9705	395	17	consumer	consumer	NOUN
easat-9705	395	18	decision	decision	NOUN
easat-9705	395	19	-	-	PUNCT
easat-9705	395	20	making	making	NOUN
easat-9705	395	21	resulting	result	VERB
easat-9705	395	22	from	from	ADP
easat-9705	395	23	the	the	DET
easat-9705	395	24	covid-19	covid-19	PROPN
easat-9705	395	25	pandemic	pandemic	NOUN
easat-9705	395	26	,	,	PUNCT
easat-9705	395	27	"	"	PUNCT
easat-9705	395	28	journal	journal	NOUN
easat-9705	395	29	of	of	ADP
easat-9705	395	30	customer	customer	NOUN
easat-9705	395	31	behaviour	behaviour	NOUN
easat-9705	395	32	,	,	PUNCT
easat-9705	395	33	vol	vol	NOUN
easat-9705	395	34	.	.	PROPN
easat-9705	395	35	19	19	NUM
easat-9705	395	36	,	,	PUNCT
easat-9705	395	37	no	no	INTJ
easat-9705	395	38	.	.	NOUN
easat-9705	395	39	4	4	NUM
easat-9705	395	40	,	,	PUNCT
easat-9705	395	41	pp	pp	ADJ
easat-9705	395	42	.	.	PUNCT
easat-9705	395	43	299	299	NUM
easat-9705	395	44	-	-	SYM
easat-9705	395	45	321	321	NUM
easat-9705	395	46	,	,	PUNCT
easat-9705	395	47	2020	2020	NUM
easat-9705	395	48	.	.	PUNCT
easat-9705	396	1	[	[	X
easat-9705	396	2	35	35	NUM
easat-9705	396	3	]	]	X
easat-9705	396	4	d.	d.	PROPN
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easat-9705	396	6	,	,	PUNCT
easat-9705	396	7	l.	l.	PROPN
easat-9705	396	8	v.	v.	PROPN
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easat-9705	396	10	,	,	PUNCT
easat-9705	396	11	m.	m.	NOUN
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easat-9705	396	13	,	,	PUNCT
easat-9705	396	14	and	and	CCONJ
easat-9705	396	15	s.	s.	PROPN
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easat-9705	396	17	-	-	PUNCT
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easat-9705	396	19	,	,	PUNCT
easat-9705	396	20	"	"	PUNCT
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easat-9705	396	24	:	:	PUNCT
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easat-9705	396	26	role	role	NOUN
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easat-9705	396	32	products	product	NOUN
easat-9705	396	33	and	and	CCONJ
easat-9705	396	34	consumers	consumer	NOUN
easat-9705	396	35	,	,	PUNCT
easat-9705	396	36	"	"	PUNCT
easat-9705	396	37	journal	journal	NOUN
easat-9705	396	38	of	of	ADP
easat-9705	396	39	business	business	NOUN
easat-9705	396	40	research	research	NOUN
easat-9705	396	41	,	,	PUNCT
easat-9705	396	42	vol	vol	NOUN
easat-9705	396	43	.	.	PROPN
easat-9705	396	44	132	132	NUM
easat-9705	396	45	,	,	PUNCT
easat-9705	396	46	pp	pp	ADJ
easat-9705	396	47	.	.	PUNCT
easat-9705	397	1	186	186	NUM
easat-9705	397	2	-	-	SYM
easat-9705	397	3	195	195	NUM
easat-9705	397	4	,	,	PUNCT
easat-9705	397	5	2021	2021	NUM
easat-9705	397	6	.	.	PUNCT
easat-9705	398	1	[	[	X
easat-9705	398	2	36	36	NUM
easat-9705	398	3	]	]	X
easat-9705	398	4	n.	n.	PROPN
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easat-9705	398	6	,	,	PUNCT
easat-9705	398	7	v.	v.	X
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easat-9705	398	10	x.	x.	PROPN
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easat-9705	398	12	,	,	PUNCT
easat-9705	398	13	a.	a.	PROPN
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easat-9705	398	16	and	and	CCONJ
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easat-9705	398	20	"	"	PUNCT
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easat-9705	398	28	a	a	DET
easat-9705	398	29	process	process	NOUN
easat-9705	398	30	model	model	NOUN
easat-9705	398	31	in	in	ADP
easat-9705	398	32	an	an	DET
easat-9705	398	33	online	online	ADJ
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easat-9705	398	35	community	community	NOUN
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easat-9705	398	37	"	"	PUNCT
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easat-9705	398	39	analysis	analysis	NOUN
easat-9705	398	40	&	&	CCONJ
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easat-9705	398	42	management	management	NOUN
easat-9705	398	43	,	,	PUNCT
easat-9705	398	44	vol	vol	NOUN
easat-9705	398	45	.	.	PROPN
easat-9705	398	46	33	33	NUM
easat-9705	398	47	,	,	PUNCT
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easat-9705	398	50	9	9	NUM
easat-9705	398	51	,	,	PUNCT
easat-9705	398	52	pp	pp	ADJ
easat-9705	398	53	.	.	PUNCT
easat-9705	398	54	1036	1036	NUM
easat-9705	398	55	-	-	SYM
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easat-9705	398	57	,	,	PUNCT
easat-9705	398	58	2021	2021	NUM
easat-9705	398	59	.	.	PUNCT
easat-9705	399	1	https://doi.org/10.1016/j.jretconser.2022.103026	https://doi.org/10.1016/j.jretconser.2022.103026	PROPN
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easat-9705	399	3	https://www.nielsen.com/insights/2022/getting-closer-influencers-help-brands-build-more-personal-consumer-connections/	https://www.nielsen.com/insights/2022/getting-closer-influencers-help-brands-build-more-personal-consumer-connections/	PROPN
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easat-9705	399	6	1761	1761	NUM
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easat-9705	399	10	and	and	CCONJ
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easat-9705	399	14	2576	2576	NUM
easat-9705	399	15	-	-	SYM
easat-9705	399	16	8484	8484	NUM
easat-9705	399	17	vol	vol	NOUN
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easat-9705	400	2	,	,	PUNCT
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easat-9705	400	4	.	.	NOUN
easat-9705	400	5	8	8	NUM
easat-9705	400	6	:	:	SYM
easat-9705	400	7	1743	1743	NUM
easat-9705	400	8	-	-	SYM
easat-9705	400	9	1761	1761	NUM
easat-9705	400	10	,	,	PUNCT
easat-9705	400	11	2025	2025	NUM
easat-9705	400	12	doi	doi	NOUN
easat-9705	400	13	:	:	PUNCT
easat-9705	400	14	10.55214/2576	10.55214/2576	NUM
easat-9705	400	15	-	-	PUNCT
easat-9705	400	16	8484.v9i8.9705	8484.v9i8.9705	NUM
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easat-9705	400	18	2025	2025	NUM
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easat-9705	400	20	the	the	DET
easat-9705	400	21	author	author	NOUN
easat-9705	400	22	;	;	PUNCT
easat-9705	401	1	licensee	licensee	PROPN
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easat-9705	401	3	gate	gate	NOUN
easat-9705	401	4	[	[	X
easat-9705	401	5	37	37	NUM
easat-9705	401	6	]	]	PUNCT
easat-9705	401	7	m.	m.	NOUN
easat-9705	401	8	m.	m.	NOUN
easat-9705	401	9	skoric	skoric	NOUN
easat-9705	401	10	,	,	PUNCT
easat-9705	401	11	n.	n.	PROPN
easat-9705	401	12	zhang	zhang	PROPN
easat-9705	401	13	,	,	PUNCT
easat-9705	401	14	j.	j.	PROPN
easat-9705	401	15	kasadha	kasadha	PROPN
easat-9705	401	16	,	,	PUNCT
easat-9705	401	17	c.	c.	PROPN
easat-9705	401	18	h.	h.	PROPN
easat-9705	401	19	tse	tse	PROPN
easat-9705	401	20	,	,	PUNCT
easat-9705	401	21	and	and	CCONJ
easat-9705	401	22	j.	j.	PROPN
easat-9705	401	23	liu	liu	PROPN
easat-9705	401	24	,	,	PUNCT
easat-9705	401	25	"	"	PUNCT
easat-9705	401	26	reducing	reduce	VERB
easat-9705	401	27	the	the	DET
easat-9705	401	28	use	use	NOUN
easat-9705	401	29	of	of	ADP
easat-9705	401	30	disposable	disposable	ADJ
easat-9705	401	31	plastics	plastic	NOUN
easat-9705	401	32	through	through	ADP
easat-9705	401	33	public	public	ADJ
easat-9705	401	34	engagement	engagement	NOUN
easat-9705	401	35	campaigns	campaign	NOUN
easat-9705	401	36	:	:	PUNCT
easat-9705	401	37	an	an	DET
easat-9705	401	38	experimental	experimental	ADJ
easat-9705	401	39	study	study	NOUN
easat-9705	401	40	of	of	ADP
easat-9705	401	41	the	the	DET
easat-9705	401	42	effectiveness	effectiveness	NOUN
easat-9705	401	43	of	of	ADP
easat-9705	401	44	message	message	NOUN
easat-9705	401	45	appeals	appeal	NOUN
easat-9705	401	46	,	,	PUNCT
easat-9705	401	47	modalities	modality	NOUN
easat-9705	401	48	,	,	PUNCT
easat-9705	401	49	and	and	CCONJ
easat-9705	401	50	sources	source	NOUN
easat-9705	401	51	,	,	PUNCT
easat-9705	401	52	"	"	PUNCT
easat-9705	401	53	international	international	ADJ
easat-9705	401	54	journal	journal	NOUN
easat-9705	401	55	of	of	ADP
easat-9705	401	56	environmental	environmental	ADJ
easat-9705	401	57	research	research	NOUN
easat-9705	401	58	and	and	CCONJ
easat-9705	401	59	public	public	ADJ
easat-9705	401	60	health	health	NOUN
easat-9705	401	61	,	,	PUNCT
easat-9705	401	62	vol	vol	NOUN
easat-9705	401	63	.	.	PROPN
easat-9705	401	64	19	19	NUM
easat-9705	401	65	,	,	PUNCT
easat-9705	401	66	no	no	INTJ
easat-9705	401	67	.	.	NOUN
easat-9705	401	68	14	14	NUM
easat-9705	401	69	,	,	PUNCT
easat-9705	401	70	p.	p.	NOUN
easat-9705	401	71	8273	8273	NUM
easat-9705	401	72	,	,	PUNCT
easat-9705	401	73	2022	2022	NUM
easat-9705	401	74	.	.	PUNCT
easat-9705	402	1	https://doi.org/10.3390/ijerph19148273	https://doi.org/10.3390/ijerph19148273	PROPN
easat-9705	403	1	[	[	X
easat-9705	403	2	38	38	NUM
easat-9705	403	3	]	]	PUNCT
easat-9705	403	4	k.	k.	PROPN
easat-9705	403	5	j.	j.	PROPN
easat-9705	403	6	chen	chen	PROPN
easat-9705	403	7	,	,	PUNCT
easat-9705	403	8	j.	j.	PROPN
easat-9705	403	9	s.	s.	PROPN
easat-9705	403	10	lin	lin	PROPN
easat-9705	403	11	,	,	PUNCT
easat-9705	403	12	and	and	CCONJ
easat-9705	403	13	y.	y.	PROPN
easat-9705	403	14	shan	shan	PROPN
easat-9705	403	15	,	,	PUNCT
easat-9705	403	16	"	"	PUNCT
easat-9705	403	17	influencer	influencer	NOUN
easat-9705	403	18	marketing	marketing	NOUN
easat-9705	403	19	in	in	ADP
easat-9705	403	20	china	china	PROPN
easat-9705	403	21	:	:	PUNCT
easat-9705	403	22	the	the	DET
easat-9705	403	23	roles	role	NOUN
easat-9705	403	24	of	of	ADP
easat-9705	403	25	parasocial	parasocial	ADJ
easat-9705	403	26	identification	identification	NOUN
easat-9705	403	27	,	,	PUNCT
easat-9705	403	28	consumer	consumer	NOUN
easat-9705	403	29	engagement	engagement	NOUN
easat-9705	403	30	,	,	PUNCT
easat-9705	403	31	and	and	CCONJ
easat-9705	403	32	inferences	inference	NOUN
easat-9705	403	33	of	of	ADP
easat-9705	403	34	manipulative	manipulative	ADJ
easat-9705	403	35	intent	intent	NOUN
easat-9705	403	36	,	,	PUNCT
easat-9705	403	37	"	"	PUNCT
easat-9705	403	38	journal	journal	NOUN
easat-9705	403	39	of	of	ADP
easat-9705	403	40	consumer	consumer	NOUN
easat-9705	403	41	behaviour	behaviour	NOUN
easat-9705	403	42	,	,	PUNCT
easat-9705	403	43	vol	vol	NOUN
easat-9705	403	44	.	.	PROPN
easat-9705	403	45	20	20	NUM
easat-9705	403	46	,	,	PUNCT
easat-9705	403	47	no	no	INTJ
easat-9705	403	48	.	.	NOUN
easat-9705	403	49	6	6	NUM
easat-9705	403	50	,	,	PUNCT
easat-9705	403	51	pp	pp	ADJ
easat-9705	403	52	.	.	PUNCT
easat-9705	404	1	1436	1436	NUM
easat-9705	404	2	-	-	SYM
easat-9705	404	3	1448	1448	NUM
easat-9705	404	4	,	,	PUNCT
easat-9705	404	5	2021	2021	NUM
easat-9705	404	6	.	.	PUNCT
easat-9705	405	1	[	[	X
easat-9705	405	2	39	39	NUM
easat-9705	405	3	]	]	PUNCT
easat-9705	405	4	r.	r.	PROPN
easat-9705	405	5	a.	a.	PROPN
easat-9705	405	6	coulter	coulter	PROPN
easat-9705	405	7	,	,	PUNCT
easat-9705	405	8	g.	g.	PROPN
easat-9705	405	9	zaltman	zaltman	PROPN
easat-9705	405	10	,	,	PUNCT
easat-9705	405	11	and	and	CCONJ
easat-9705	405	12	k.	k.	PROPN
easat-9705	405	13	s.	s.	PROPN
easat-9705	405	14	coulter	coulter	PROPN
easat-9705	405	15	,	,	PUNCT
easat-9705	405	16	"	"	PUNCT
easat-9705	405	17	interpreting	interpret	VERB
easat-9705	405	18	consumer	consumer	NOUN
easat-9705	405	19	perceptions	perception	NOUN
easat-9705	405	20	of	of	ADP
easat-9705	405	21	advertising	advertising	NOUN
easat-9705	405	22	:	:	PUNCT
easat-9705	405	23	an	an	DET
easat-9705	405	24	application	application	NOUN
easat-9705	405	25	of	of	ADP
easat-9705	405	26	the	the	DET
easat-9705	405	27	zaltman	zaltman	ADJ
easat-9705	405	28	metaphor	metaphor	NOUN
easat-9705	405	29	elicitation	elicitation	NOUN
easat-9705	405	30	technique	technique	NOUN
easat-9705	405	31	,	,	PUNCT
easat-9705	405	32	"	"	PUNCT
easat-9705	405	33	journal	journal	NOUN
easat-9705	405	34	of	of	ADP
easat-9705	405	35	advertising	advertising	NOUN
easat-9705	405	36	,	,	PUNCT
easat-9705	405	37	vol	vol	NOUN
easat-9705	405	38	.	.	PROPN
easat-9705	405	39	30	30	NUM
easat-9705	405	40	,	,	PUNCT
easat-9705	405	41	no	no	INTJ
easat-9705	405	42	.	.	NOUN
easat-9705	405	43	4	4	NUM
easat-9705	405	44	,	,	PUNCT
easat-9705	405	45	pp	pp	ADJ
easat-9705	405	46	.	.	PUNCT
easat-9705	406	1	1	1	NUM
easat-9705	406	2	-	-	SYM
easat-9705	406	3	21	21	NUM
easat-9705	406	4	,	,	PUNCT
easat-9705	406	5	2001	2001	NUM
easat-9705	406	6	.	.	PUNCT
easat-9705	407	1	https://doi.org/10.3390/ijerph19148273	https://doi.org/10.3390/ijerph19148273	PROPN